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The Dangerous World of Counterfeit and Pirated Software - Microsoft

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F I G U R E 7<br />

P e r c e n t a g e o f P r o b l e m s R e q u i r i n g M o r e t h a n 1 0 H o u r s t o F i x<br />

Consumer Respondent Estimates<br />

70%<br />

60%<br />

62%<br />

50%<br />

44%<br />

40%<br />

30%<br />

20%<br />

10%<br />

27%<br />

36%<br />

30%<br />

13% 13%<br />

24%<br />

11%<br />

20%<br />

4%<br />

12%<br />

0%<br />

Deal with<br />

identity theft<br />

Replace lost<br />

data<br />

Global average<br />

Downtime<br />

Reformat hard<br />

drive<br />

Highest regional response<br />

Deal with<br />

system<br />

slowdown<br />

Identify <strong>and</strong><br />

clean malware<br />

n = 1,104<br />

Source: IDC's Dangers <strong>of</strong> <strong>Counterfeit</strong> S<strong>of</strong>tware Survey, 2013<br />

In addition, the costs to repair can also vary wildly. Pr<strong>of</strong>essional services for restoring<br />

corrupted data files on home PCs can cost as much as $2,500 in the United<br />

States. 11 And there are estimates that the 10% <strong>of</strong> the U.S. households that have<br />

experienced identity theft experienced personal losses <strong>of</strong> greater than $13,000 12 <strong>and</strong><br />

that the problem required as much as 500 hours over a period <strong>of</strong> years to clear up. 13<br />

<strong>The</strong>se costs, by the way, do not include the costs <strong>of</strong> dealing with legal issues, tax<br />

audits, penalties, or loss <strong>of</strong> reputation resulting from being identified by law<br />

enforcement as a s<strong>of</strong>tware pirate.<br />

11 Author Gantz' personal experience with a crashed disk in 2010.<br />

12 U.S. Bureau <strong>of</strong> Justice Statistics press release, November 30, 2011.<br />

13 "Dealing with ID theft can be expensive, emotionally draining <strong>and</strong> time-consuming," Pittsburgh Post-Gazette, June 9, 2008.<br />

14 #239751 ©2013 IDC

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