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L 04<br />

Worldwide energy and water efficiency<br />

benchmark<br />

L 05<br />

Advances in hop aroma research -<br />

how much do we know today?<br />

L 06<br />

Craft brewing: The new global <strong>for</strong>ce<br />

and its implications <strong>for</strong> <strong>the</strong> brewing<br />

industry<br />

Taco Juriaanse 1 , Gordon Jackson 2 ,<br />

Anastassia Johnson 3 , Fons Pennartz 4<br />

1Dutch Brewers Association, Den Haag, The Ne<strong>the</strong>rlands,<br />

2Campden BRI, Brewing Services, Nutfield, United Kingdom,<br />

3Campden BRI, Environmental, Nutfield, United Kingdom,<br />

4KWA Business Consultants, Amersfoort, The Ne<strong>the</strong>rlands<br />

Christina Schönberger 1<br />

1Barth Innovations, Nuremberg, Germany<br />

Larry Nelson 1<br />

1Advantage Publishing Ltd, Reigate, United Kingdom<br />

DESCRIPTION OF TOPIC:<br />

This presentation will include <strong>the</strong> results of<br />

<strong>the</strong> Worldwide Energy and Water Efficiency<br />

Benchmark of <strong>the</strong> brewing industry based on<br />

<strong>the</strong> data <strong>for</strong> year 2011.<br />

This is <strong>the</strong> 4th energy benchmark and 2nd<br />

water benchmark undertaken by Campden<br />

BRI and KWA Business Consultants. We have<br />

carried out benchmarking projects on energy<br />

and water <strong>for</strong> <strong>the</strong> brewing sector worldwide<br />

in 1999, 2003, 2007 and 2011. More than 140<br />

breweries worldwide participated in <strong>the</strong> 2007<br />

energy and water benchmarking survey .<br />

The presentation will include <strong>the</strong> methodology<br />

of <strong>the</strong> study, main data points and overall<br />

trends of <strong>the</strong> brewing industry per<strong>for</strong>mance<br />

in energy and water use over <strong>the</strong> last 12 years<br />

and will highlight current best practice per<strong>for</strong>mance.<br />

DESCRIPTION OF TOPIC:<br />

To unlock <strong>the</strong> mystery of hop aroma in beer is<br />

a research topic in brewing research <strong>for</strong> more<br />

than 100 years. However we are still not in <strong>the</strong><br />

position to explain what determines <strong>the</strong> intensity<br />

and <strong>the</strong> quality of a hop aroma in beer.<br />

This paper is intended to review <strong>the</strong> most important<br />

past activities in regard to hop aroma<br />

research and to present an comprehensive<br />

overview of <strong>the</strong> current knowledge. The paper<br />

outlines <strong>the</strong> challenges and shortcomings of<br />

<strong>the</strong> combination of very sophisticated analytic<br />

tools with sensory evaluations. A special focus<br />

is on <strong>the</strong> characterization of hop aroma<br />

and flavours in highly hopped craft beers.<br />

DESCRIPTION OF TOPIC:<br />

Microbrewing is now a global phenomenon.<br />

Craft brewers are increasingly a factor even<br />

in <strong>the</strong> most traditional of markets. How is<br />

<strong>the</strong>ir presence beneficial to <strong>the</strong> brewing industry<br />

and what, if any, are <strong>the</strong> drawbacks<br />

presented by <strong>the</strong>ir emergence?<br />

What does this mean <strong>for</strong> <strong>the</strong> competitive<br />

structure of <strong>the</strong> industry, and how should established<br />

national and multinational brewers<br />

interact with <strong>the</strong>se thousands of newcomers?<br />

Could it be in <strong>the</strong> long term that multinational<br />

brewers are in dangerof becoming dinosaurs,<br />

or can <strong>the</strong>y adapt to <strong>the</strong>se new commercial<br />

realities?<br />

Taco Juriaanse<br />

Christina Schönberger<br />

Larry Nelson<br />

Sustainability and supply chain manager of<br />

<strong>the</strong> Dutch Brewers Association<br />

Christina Schönberger obtained her diploma<br />

of brewing technologies in 1999 in Weihenstephan.<br />

After finishing her PhD <strong>the</strong>sis<br />

in 2003 she joined <strong>the</strong> German Brewers Association<br />

as a consultant. Since 2005 she is<br />

with Joh. Barth & Sohn as Technical Manager.<br />

Since 2010 she is part of <strong>the</strong> Barth Innovations<br />

Team as Technical Manager. Within her<br />

role she is responsible <strong>for</strong> <strong>the</strong> guidance of research<br />

projects and technical support. She is<br />

also head of <strong>the</strong> Barth Haas Hops Academy,<br />

established in 2011.<br />

Publisher and previously editor of Brewers‘<br />

Guardian, <strong>the</strong> website reporting on <strong>the</strong> brewing<br />

business, its people, and production and<br />

marketing innovations. Awarded MA Journalism,<br />

University of Westminster, London. A<br />

Canadian who has resided in England <strong>for</strong> <strong>the</strong><br />

past 20 years, living withing walking distance<br />

of several good pubs.<br />

25 34 TH EBC CONGRESS · LUXEMBOURG 26 – 30 MAY 2013

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