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L 04<br />
Worldwide energy and water efficiency<br />
benchmark<br />
L 05<br />
Advances in hop aroma research -<br />
how much do we know today?<br />
L 06<br />
Craft brewing: The new global <strong>for</strong>ce<br />
and its implications <strong>for</strong> <strong>the</strong> brewing<br />
industry<br />
Taco Juriaanse 1 , Gordon Jackson 2 ,<br />
Anastassia Johnson 3 , Fons Pennartz 4<br />
1Dutch Brewers Association, Den Haag, The Ne<strong>the</strong>rlands,<br />
2Campden BRI, Brewing Services, Nutfield, United Kingdom,<br />
3Campden BRI, Environmental, Nutfield, United Kingdom,<br />
4KWA Business Consultants, Amersfoort, The Ne<strong>the</strong>rlands<br />
Christina Schönberger 1<br />
1Barth Innovations, Nuremberg, Germany<br />
Larry Nelson 1<br />
1Advantage Publishing Ltd, Reigate, United Kingdom<br />
DESCRIPTION OF TOPIC:<br />
This presentation will include <strong>the</strong> results of<br />
<strong>the</strong> Worldwide Energy and Water Efficiency<br />
Benchmark of <strong>the</strong> brewing industry based on<br />
<strong>the</strong> data <strong>for</strong> year 2011.<br />
This is <strong>the</strong> 4th energy benchmark and 2nd<br />
water benchmark undertaken by Campden<br />
BRI and KWA Business Consultants. We have<br />
carried out benchmarking projects on energy<br />
and water <strong>for</strong> <strong>the</strong> brewing sector worldwide<br />
in 1999, 2003, 2007 and 2011. More than 140<br />
breweries worldwide participated in <strong>the</strong> 2007<br />
energy and water benchmarking survey .<br />
The presentation will include <strong>the</strong> methodology<br />
of <strong>the</strong> study, main data points and overall<br />
trends of <strong>the</strong> brewing industry per<strong>for</strong>mance<br />
in energy and water use over <strong>the</strong> last 12 years<br />
and will highlight current best practice per<strong>for</strong>mance.<br />
DESCRIPTION OF TOPIC:<br />
To unlock <strong>the</strong> mystery of hop aroma in beer is<br />
a research topic in brewing research <strong>for</strong> more<br />
than 100 years. However we are still not in <strong>the</strong><br />
position to explain what determines <strong>the</strong> intensity<br />
and <strong>the</strong> quality of a hop aroma in beer.<br />
This paper is intended to review <strong>the</strong> most important<br />
past activities in regard to hop aroma<br />
research and to present an comprehensive<br />
overview of <strong>the</strong> current knowledge. The paper<br />
outlines <strong>the</strong> challenges and shortcomings of<br />
<strong>the</strong> combination of very sophisticated analytic<br />
tools with sensory evaluations. A special focus<br />
is on <strong>the</strong> characterization of hop aroma<br />
and flavours in highly hopped craft beers.<br />
DESCRIPTION OF TOPIC:<br />
Microbrewing is now a global phenomenon.<br />
Craft brewers are increasingly a factor even<br />
in <strong>the</strong> most traditional of markets. How is<br />
<strong>the</strong>ir presence beneficial to <strong>the</strong> brewing industry<br />
and what, if any, are <strong>the</strong> drawbacks<br />
presented by <strong>the</strong>ir emergence?<br />
What does this mean <strong>for</strong> <strong>the</strong> competitive<br />
structure of <strong>the</strong> industry, and how should established<br />
national and multinational brewers<br />
interact with <strong>the</strong>se thousands of newcomers?<br />
Could it be in <strong>the</strong> long term that multinational<br />
brewers are in dangerof becoming dinosaurs,<br />
or can <strong>the</strong>y adapt to <strong>the</strong>se new commercial<br />
realities?<br />
Taco Juriaanse<br />
Christina Schönberger<br />
Larry Nelson<br />
Sustainability and supply chain manager of<br />
<strong>the</strong> Dutch Brewers Association<br />
Christina Schönberger obtained her diploma<br />
of brewing technologies in 1999 in Weihenstephan.<br />
After finishing her PhD <strong>the</strong>sis<br />
in 2003 she joined <strong>the</strong> German Brewers Association<br />
as a consultant. Since 2005 she is<br />
with Joh. Barth & Sohn as Technical Manager.<br />
Since 2010 she is part of <strong>the</strong> Barth Innovations<br />
Team as Technical Manager. Within her<br />
role she is responsible <strong>for</strong> <strong>the</strong> guidance of research<br />
projects and technical support. She is<br />
also head of <strong>the</strong> Barth Haas Hops Academy,<br />
established in 2011.<br />
Publisher and previously editor of Brewers‘<br />
Guardian, <strong>the</strong> website reporting on <strong>the</strong> brewing<br />
business, its people, and production and<br />
marketing innovations. Awarded MA Journalism,<br />
University of Westminster, London. A<br />
Canadian who has resided in England <strong>for</strong> <strong>the</strong><br />
past 20 years, living withing walking distance<br />
of several good pubs.<br />
25 34 TH EBC CONGRESS · LUXEMBOURG 26 – 30 MAY 2013