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Rolf Group International Financial Reporting ... - Irish Stock Exchange

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BUSINESS DESCRIPTION<br />

OVERVIEW<br />

<strong>Rolf</strong> is a leading diversified car sales and services business in Russia. In 2006, <strong>Rolf</strong> sold over 130,000 cars<br />

in Russia to dealers and directly to customers. Originally established in Moscow in 1991, <strong>Rolf</strong> has grown<br />

over recent years in line with the growth of the market for imported foreign cars in Russia and currently<br />

operates through the five business divisions summarised below. See also ‘‘Presentation of <strong>Financial</strong> and<br />

Other Information’’ for explanation of the presentation of the financial information by reporting segment.<br />

Retail<br />

<strong>Rolf</strong> owns and operates 13 large car dealerships located on major thoroughfares in Moscow (and Moscow<br />

Region (‘‘Moscow Oblast’’)) and St. Petersburg, the cities which between them account for two-thirds of<br />

all imported cars sold in Russia, according to <strong>Rolf</strong> estimates. Through these dealerships, <strong>Rolf</strong> retails a<br />

diverse brand portfolio of cars including Mitsubishi, Hyundai, Ford, Audi, Mazda, Peugeot and<br />

Mercedes-Benz. <strong>Rolf</strong> has also made arrangements to sell Toyota and Lexus cars when it opens new<br />

dealerships in 2008. Each such dealership typically retails between one and four brands of car in separate<br />

showrooms, and there are 21 showrooms in total across the 13 dealerships. The <strong>Rolf</strong> brand is displayed<br />

prominently in these dealerships giving <strong>Rolf</strong> brand awareness in its own right.<br />

In addition to the retail showrooms, each dealership also has a dedicated car service operation, providing<br />

repairs, service and bodywork through comprehensive facilities including up to 50 mechanical service<br />

bays in one dealership and paint and bodywork shops.<br />

Distribution<br />

<strong>Rolf</strong> is the exclusive importer and distributor of new Mitsubishi cars in Russia on behalf of Mitsubishi<br />

Motors Corporation (‘‘Mitsubishi Motors’’). In its capacity as exclusive distributor for Mitsubishi Motors,<br />

<strong>Rolf</strong> manages the import of new cars into Russia, organises logistics for car warehousing and<br />

transportation, supervises brand promotion and designates official status to Mitsubishi dealerships in<br />

Russia. <strong>Rolf</strong> distributes Mitsubishi cars to 89 dealers in 63 cities across Russia. Of these 89 dealers, seven<br />

are owned by <strong>Rolf</strong>’s retail division and the remainder are independent. <strong>Rolf</strong> has an exclusive distribution<br />

contract with Mitsubishi Motors until 2009, and <strong>Rolf</strong> expects that it will be extended until 2012. However,<br />

the terms of the extension have not so far been agreed with Mitsubishi Motors (see ‘‘– Business<br />

Description – Operations – Distribution’’ and ‘‘– Risk Factors – <strong>Rolf</strong> may lose its exclusive distribution<br />

contract with Mitsubishi Motors Corporation’’).<br />

<strong>Rolf</strong> also currently has a 60 per cent. controlling stake in its subsidiary Carnet 2000 (with the remaining<br />

40 per cent. owned by a subsidiary of Mitsubishi Corporation), which holds the only distribution contract<br />

in Russia for new imported Hyundai cars with Hyundai Motor Company (‘‘Hyundai Motor’’). This<br />

distribution contract is expected to end later this year. It is understood that Hyundai Motor will set up a<br />

new distribution entity, in which <strong>Rolf</strong> has been offered a minority equity stake.<br />

Spare parts, options and accessories<br />

<strong>Rolf</strong> is a leading distributor for car spare parts, options and accessories in Russia. <strong>Rolf</strong> has an exclusive<br />

distribution contract for Mitsubishi-branded original spare parts, options and accessories. <strong>Rolf</strong> has a<br />

number of non-exclusive contracts for the distribution of specialised branded parts, options and<br />

accessories, such as Nokian Tyres, Blaupunkt, iPod and Mobil Oil.<br />

Logistics<br />

<strong>Rolf</strong>’s logistics business involves the transportation, customs clearance and warehousing of new imported<br />

cars in Russia. This business was historically used only to transport cars for <strong>Rolf</strong>’s own Mitsubishi and<br />

Hyundai distribution networks. Since 2006, <strong>Rolf</strong> has entered into new logistics contracts with distributors<br />

for Volkswagen, Skoda and Mercedes-Benz cars in Russia. <strong>Rolf</strong> operates its logistics business using its<br />

own fleet of 172 Mercedes-Benz trucks and up to a further 300 trucks hired on a daily basis.<br />

<strong>Financial</strong> services<br />

<strong>Rolf</strong>’s financial services business, <strong>Rolf</strong> Pronto, brokers insurance policies and consumer loans for <strong>Rolf</strong>’s<br />

customers. <strong>Rolf</strong> Pronto has agreements with six retail banks and eight insurance companies through<br />

which customers may obtain car loans and insurance policies. <strong>Rolf</strong> Pronto takes no credit or underwriting<br />

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