Equity Valuation and Analysis - Mark Moore
Equity Valuation and Analysis - Mark Moore
Equity Valuation and Analysis - Mark Moore
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According to Alfred D. Ch<strong>and</strong>ler, the author of the book titled Shaping the<br />
Industrial Century, Ch<strong>and</strong>ler characterizes the chemical manufacturing industry as<br />
having “successful chemical firms followed definite "paths of learning" whereby first<br />
movers <strong>and</strong> close followers created entry barriers to would-be rivals by building<br />
"integrated learning bases" (or organizational capabilities) which enabled them to<br />
develop, produce, distribute, <strong>and</strong> sell in local <strong>and</strong> then worldwide markets. Also they<br />
followed a "virtuous strategy" of reinvestment of retained earnings <strong>and</strong> growth through<br />
diversification, particularly to utilize "dynamic" scale <strong>and</strong> scope economies relating to<br />
new learning in launching "next generation" products” (wikipedia.org). This industry is<br />
characterized has having moderate levels of competition among existing firms, low<br />
threat levels of new entrants, substitute products, <strong>and</strong> bargaining power of buyers while<br />
bargaining power of suppliers ranges to levels of low to moderate.<br />
Value Chain <strong>Analysis</strong><br />
Overall Classifications of the Industry<br />
To summarize the industry as a whole it can be broken down to the following<br />
categories: low to moderate rivalry amongst existing firms, low threat of new entrants,<br />
<strong>and</strong> a low threat of substitutes. In relation to the bargaining power of the buyer <strong>and</strong><br />
supplier there is a mixture of both low <strong>and</strong> high bargaining power in this industry.<br />
There are several aspects that will now be discussed to support these conclusions. To<br />
begin with, the most important factors are a mix of constant research <strong>and</strong> development<br />
in this ever evolving market, high levels of economies of scale <strong>and</strong> scope, <strong>and</strong><br />
established distributor relationships. In addition, efficient production, lower input costs,<br />
superior products variety, <strong>and</strong> are the final key factors in this industry.<br />
To begin the breakdown of this industries competitive strategy, one must first<br />
break it down between cost leadership <strong>and</strong> product differentiation. It is clear that firms<br />
in this industry must compete based on cost leadership; however, differentiation of<br />
products is necessary in order to be successful in certain market segments. In most<br />
Dow Chemical <strong>Analysis</strong> Page 26