21.11.2014 Views

Equity Valuation and Analysis - Mark Moore

Equity Valuation and Analysis - Mark Moore

Equity Valuation and Analysis - Mark Moore

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

themselves buying products from their competitors instead of producing the same<br />

products themselves. It is for this reason that research <strong>and</strong> development is m<strong>and</strong>atory<br />

in the chemical industry.<br />

Flexible Delivery<br />

Due to the globalization of the chemical industry, flexible delivery is an important<br />

strategy that can separate one company from another. For example, if you need<br />

products in the United States <strong>and</strong> the two firms that produce it are in Europe <strong>and</strong> the<br />

U.S. it would be more practical to buy your product locally. The nature of the chemical<br />

industry is the process of moving raw materials from one firm to another. Therefore,<br />

the more flexible a supplier can be with a buyer, the greater the chance they have for<br />

continued business. In addition, companies are taking the initiative to hire<br />

transportation services to improve their delivery system. This further illustrates the<br />

industries recognition of the importance of flexible delivery to improve customer<br />

satisfaction.<br />

Superior Product Variety<br />

Since the firms that compete in the chemical industry produce completely<br />

homogeneous products, it becomes imperative that a firm differentiates from its<br />

competitors. In order to achieve a specialty product, a firm can make variations within<br />

the production process to add value to that particular product. It is apparent that firms<br />

who invest heavily in research <strong>and</strong> development of new <strong>and</strong> innovative chemicals’ have<br />

consistently shown higher returns. Companies customize their products made-to-order<br />

to meet customer preferences <strong>and</strong> dem<strong>and</strong>s. An example of superior product<br />

differentiation would be the growing sector of performance chemicals <strong>and</strong> plastics. In<br />

this industry, many firms produce basic chemicals <strong>and</strong> plastics; however, the companies<br />

that can add variations in the production process can distinguish themselves <strong>and</strong> add<br />

value to the product. These variations can increase quality, product life, address<br />

environmental concerns, <strong>and</strong> enhance performance effectiveness. While all firms<br />

Dow Chemical <strong>Analysis</strong> Page 30

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!