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APP Sustainability Report 2008-2009 - Asia Pulp and Paper

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Sustainable Products<br />

Sustainable Products<br />

The acceptance of our products in markets<br />

around the world is a matter of quality<br />

<strong>and</strong> customer choice. And selection by<br />

customers increasingly depends on their<br />

being confident that our products originate<br />

in mills that are sustainably managed,<br />

with a particular emphasis on evidence of<br />

environmental performance <strong>and</strong> on our<br />

commitment to source fibre from renewable<br />

sources. This chapter looks in detail our<br />

production operations <strong>and</strong> our compliance<br />

with national <strong>and</strong> international st<strong>and</strong>ards,<br />

including product labelling <strong>and</strong> certification.<br />

We also provide examples of customer<br />

feedback <strong>and</strong> describe some of our latest<br />

environmentally responsible products.<br />

Two of the eight production facilities are<br />

integrated pulp <strong>and</strong> paper mills: Indah Kiat<br />

Perawang <strong>and</strong> Lontar Papyrus. A proportion<br />

of their pulp product is converted on-site to<br />

paper products, <strong>and</strong> the balance is sold to<br />

other <strong>APP</strong> mills <strong>and</strong> on the world market.<br />

The other six facilities are st<strong>and</strong>-alone<br />

paper mills: Indah Kiat Tangerang, Indah<br />

Kiat Serang, Pindo Deli I, Pindo Deli II, Tjiwi<br />

Kimia, <strong>and</strong> Ekamas Fortuna, which depend<br />

on purchased virgin pulp or waste paper for<br />

their fibre requirements.<br />

Both our pulp mills also sell quantities of<br />

process-related chemicals produced on site<br />

which are surplus to on-site requirements.<br />

Two of our paper mills close to major<br />

urban areas (Pindo Deli II, near Jakarta,<br />

<strong>and</strong> Tjiwi Kimia, near Surabaya) operate<br />

chlor-alkali plants. The chlorine <strong>and</strong> sodium<br />

hypochlorite generated at these mills is<br />

sold locally for municipal water purification<br />

<strong>and</strong> other industrial uses, <strong>and</strong> the caustic<br />

soda produced contributes to the chemical<br />

requirements of our pulp mills in Sumatra.<br />

Quality<br />

<strong>APP</strong> is one of the world’s largest <strong>and</strong><br />

technically advanced integrated pulp <strong>and</strong><br />

paper producers <strong>and</strong> its products form an<br />

essential part of daily lives in consumer<br />

markets in 65 countries across the globe.<br />

We characterise our range of papers in<br />

nine basic categories, listed below, each<br />

designed for a specific market segment <strong>and</strong><br />

use. We remain focused on maintaining<br />

quality through efficient, responsible <strong>and</strong><br />

sustainable manufacturing, <strong>and</strong> by rigorous<br />

product testing. And we seek to demonstrate<br />

that our products are environmentally<br />

friendly by assuring that all our principal raw<br />

materials are from sustainable, renewable<br />

sources. We are committed to continually<br />

improve our performance through ongoing<br />

investment in technology <strong>and</strong> the adoption<br />

of industry-wide best-practices, with a<br />

view to ensuring that our manufacturing<br />

activities leave the lightest possible overall<br />

environmental footprint.<br />

Product sales<br />

Taken together, <strong>APP</strong>’s eight mills generated<br />

sales revenues of US$4,400 million in <strong>2009</strong>,<br />

a decline of 14 percent from the previous<br />

year. This reflected the general softening of<br />

international paper prices in line with the<br />

significant downturn in world economic<br />

conditions from Q3 of <strong>2008</strong>. Prior to the<br />

downturn, sales revenues had shown a stable<br />

growth trend of 16 to 17 percent annually.<br />

Total pulp volumes produced for the period<br />

under review were marginally lower, by<br />

some 2 percent. <strong>Pulp</strong> prices were clearly<br />

impacted by weaker market sentiment as<br />

reflected in 10 percent lower revenues<br />

at Lontar Papyrus <strong>and</strong> 27 percent lower<br />

revenues at Indah Kiat-Perawang – together<br />

these two mills contributed 17 percent of<br />

total <strong>APP</strong> sales revenues in <strong>2009</strong>.<br />

Table 2 - <strong>APP</strong> sales revenues (US$ million)<br />

<strong>2008</strong><br />

Mills<br />

Indah Kiat<br />

Perawang<br />

Lontar<br />

Papyrus<br />

Indah Kiat<br />

Serang<br />

Indah Kiat<br />

Tangerang<br />

Pindo<br />

Deli<br />

Tjiwi<br />

Kimia<br />

Ekamas<br />

Fortuna<br />

<strong>Pulp</strong> 904 327 – – – – – 1,231<br />

<strong>Paper</strong> 551 – – 106 873 990 71 2,591<br />

Packaging – – 701 – 10 31 – 742<br />

Stationery – – – – – 286 – 286<br />

Tissue – 48 – – 158 – – 206<br />

Chemicals & Others* – 3 15 0 17 52 0 87<br />

Total 1,455 378 716 106 1,058 1,359 71 5,143<br />

<strong>2009</strong><br />

Mills<br />

Indah Kiat Lontar Indah Kiat Indah Kiat<br />

Pindo<br />

Tjiwi Ekamas<br />

Total<br />

Perawang Papyrus Serang Tangerang<br />

Deli<br />

Kimia Fortuna<br />

<strong>Pulp</strong> 575 293 – – – – – 868<br />

<strong>Paper</strong> 485 – – 93 821 867 64 2,330<br />

Packaging – – 608 – 8 26 – 642<br />

Stationery – – – – – 237 – 237<br />

Tissue – 43 – – 190 – – 233<br />

Chemicals & Others* – 34 12 1 19 44 11 121<br />

Total 1,060 370 620 94 1,038 1,174 75 4,293<br />

* Others can be low grade pulp <strong>and</strong> scrap. For Indah Kiat Tangerang, ‘others’ represent writing books they sold only for that particular year<br />

Table 3 - <strong>APP</strong> production volumes (000 ADMT)<br />

<strong>2008</strong><br />

Mills<br />

Indah Kiat<br />

Perawang<br />

Lontar<br />

Papyrus<br />

Indah Kiat<br />

Serang<br />

Indah Kiat<br />

Tangerang<br />

Pindo<br />

Deli<br />

Tjiwi<br />

Kimia<br />

Ekamas<br />

Fortuna<br />

Total<br />

Total<br />

Our Nine Classes of <strong>Paper</strong> Product<br />

Coated paper<br />

Printing paper<br />

Industrial packaging<br />

Office products<br />

Tissues<br />

Specialty<br />

Stationary<br />

Publishing<br />

Fancy products<br />

<strong>APP</strong> continues to exp<strong>and</strong> its range of lowimpact<br />

<strong>and</strong> eco-friendly products in line with<br />

our ultimate goal to become carbon neutral.<br />

A major step in this journey has been<br />

completed through our first carbon footprint<br />

assessment, which was conducted to better<br />

underst<strong>and</strong> the overall carbon balance of<br />

our activities. Further information regarding<br />

the result of <strong>APP</strong>’s first Carbon Footprint<br />

Assessment can be found in the chapter on<br />

Climate Change in this report.<br />

<strong>Pulp</strong> 2,100 648 – – – – – 2,748<br />

<strong>Paper</strong> 590 10** 1,231 94 825 1,048 160 3,958<br />

Packaging – – – – 30 67 – 97<br />

Stationery – – – – – 215 – 215<br />

Tissue – 39 – – 43 – – 82<br />

Chemicals & Others* 510 424 – 0 103 281 0 1,318<br />

Total 3,200 1,121 1,231 94 971 1,611 160 8,324<br />

<strong>2009</strong><br />

Mills<br />

Indah Kiat Lontar Indah Kiat Indah Kiat<br />

Pindo<br />

Tjiwi Ekamas<br />

Total<br />

Perawang Papyrus Serang Tangerang<br />

Deli<br />

Kimia Fortuna<br />

<strong>Pulp</strong> 1,984 736 – – – – – 2,720<br />

<strong>Paper</strong> 608 11** 1,255 90 868 1,001 153 3,986<br />

Packaging – – – – 33 58 – 91<br />

Stationery – – – – – 214 – 214<br />

Tissue – 41 – – 69 – – 110<br />

Chemicals & Others* 445 510 – 0 118 262 0 1,335<br />

Total 3,037 1,298 1,255 90 1,088 1,535 153 8,345<br />

* Others can be low grade pulp <strong>and</strong> scrap. For Indah Kiat Tangerang, ‘others’ represent writing books they sold only for that particular year<br />

** Low grade paper<br />

16 <strong>APP</strong> 08/09 <strong>Sustainability</strong> <strong>Report</strong> <strong>APP</strong> 08/09 <strong>Sustainability</strong> <strong>Report</strong> 17

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