Boxoffice-March.20.1972

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NATIONAL EXECUTIVE EDITION • MARCH 20, 1972
Including tht Sectional News Pajes of All Editions
IN THfS ISSUE THl
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"The Cowboys," a Warner Bros, film starring John Wayne, hos been named the Blue Ribbon
Award winner for February. The western drama, selected by members of the Notionoi
Screen Council was produced and directed by Mark Rydell. The PG rated film concerns a
rancher who is forced to hire 11 youngsters to assist him with his cattle drive. Shown ..oove
ith Woyne is Sean Kelly, one of the youthful wranglers .
Showmandiscr section

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—
James Carreras Is Elected
To NSS Board in London
NEW YORK — Sir James Carreras,
M.B.E., has been elected to the board of directors
of National Screen Service. Ltd., in
London, it was announced by Burton E.
Robbins. president of the parent corporation.
.Sir James succeeds Frank J. C. Weinberg,
resigned.
Carreras is a popular and well-known
figure in the motion picture communities of
both the U.S. and England. As chairman and
chief officer of Hammer Film Productions,
i-td.. his company has been steady supplier
of successful films to the international
market. He long has been active in the affairs
of Variety Clubs International, serving
as the organization's chief barker from 196.S
through 1967.
In his new affiliation with NSS, Ltd.,
Carreras' co-directors are: Burton E. Robbins,
Norman A. Robbins, Paul N. Lazarus,
Robert Gruen, Esther Harris and Russell
Cradick (managing director).
Universal Siudios Signs
Agreement With Todd-AO
HOLLYWOOD—Universal Studios and
Todd-AO have entered into a long-term arrangement
calling for use by the studio of
the Todd-.AO .''.'>mm anamorphie lens in
upcoming films when its use is considered
appropriate for a particular film project, it
was announced Wednesday (15) by Lew R.
Wasserman. president of MCA, Inc.
The first Universal feature to utilize the
Todd-AO 35mm anamorphie lens under the
new arrangement will be "Showdown." starring
Rock Hudson. Dean Martin and Susan
Clark for producer-director George Seaton.
"Showdown." which starts filming in New
Me.vico .April 11. will be Seaton's first feature
since "Airport."
Bernard Myerson Presented
NCCJ Brotherhood Award
NEW YORK—Bernard Myerson. president
of Loews Theatres, was presented the
National Conference of Christians and Jews'
Brotherhood Award of the Year Monday
(13) at the Americana Hotel here. The
presentation was made by Frank Yablans.
president of Paramount Picture.
Dr. Sterling Brown, president of the
NCCJ spoke briefly on the work of the organization
in combating discrimination and
bigotrv.
Van Harris was emcee.
Two Roy White Talks Set
.NLW YORK—Ro> B. White, president
of the National Ass'n of Theatre Owners,
will be the keynote speaker at the one-day
"Man in Management" seminar in theatre
operations in Columbus. Ohio Tuesday (21).
The event is part of a convention at the Imperial
North Motel. March 20-21. Joint
sponsors of the convention are NATO units
of Ohio. West Virginia and Western Pennsylvania.
He also will address the NATO of Michigan
convention luncheon Thursday (23) at
the Sheraton Cadillac Hotel in Detroit.
Commonwealth Circuit
New Film Rating
COLORADO SPRINGS — Commonwealth
Theatres, holding its annual managers'
meeting at the Antlers Plaza Hotel
here Wednesday and Thursday (15, 16), announced
plans to initiate a new rating extension
to be used by the circuit in conjunctit)n
with the present film industry rating system.
1 he additional guide to film content will be
offered as a public service to citizens in
communities where Commonwealth operates
theatres.
More than 175 executives and managers
attended the two-day sessions which were
highlighted by the rating extension announcement
and by keynote addresses from
E. C. Rhoden, chairman of the board, and
Richard H. Orear, president.
Under the new symbol extension plan,
Commonwealth will use these additional
letters; "D" to indicate scenes with immoderate
language in the dialog; "N" signifying
scenes with partial or total nudity, and "V"
representing scenes of extreme violence.
The circuit will announce the code extensions
in newspaper advertising, on theatre
marquees, in
lobbies and on the screens
to familiarize patrons with the addition .ind
its
purpose.
Other business in the session included
general discussions of special selling campaigns,
concession merchandising and audience
building. The Wednesday meeting was
followed by an awards dinner and the Thursday
session climaxed with the "King of the
SiMi" banquet and the naming of Tom Men-
70 Fabulous Prizes Offered
In Will Rogers Drawing
New York—Fabulous prizes—70 of
them—await the lucky winners in Will
Rogers annual drawing, which takes
place June 7, at Will Rogers Ho.spital.
Saranac Lake, N.Y.
Three Ford Torinos are the grand
prizes of this drawing, which is for the
beenfit of your Will Rogers Hospital
and Research Center. Proceeds from
the sale of the tickets go to the treatment
and care program at \MII Rogers
Hospital for all the employees of the
entertainment-communications industry,
including adult family members,
who suffer from a respiratory illness.
Included in the list of prizes are color
tele\ision sets, niotori/ed la\>n cutter,
tape deck stereo, movie cameras, transistor
radios, desk barometers and other
exciting additional prizes. Ihe drn"ing
will he held during the three-da> aunuul
nif'cting of Ihe board of directors at
Will Rogers. Tickets are on sale now.
at $1 each, or a book of II tickets for
SIO.
Announces
Extension Plan
denhall. Columbia, Mo., as this year's winner
of the Medallion of Honor, the highest
award bestowed by Commonwealth.
Dallas Amusement Editor Makes
Classification Recommendation
DALLAS William A. Payne, amusement
editor of the Dallas
Morning News, has expressed
his displeasure with the new PG
rating symbol instituted by the Code &
Rating System charging that the "transposition
of the letters did not improve the value
of the rating as a guide to parents in selecting
film entertainment for their children—
it only warned the parents that a film so
rated might contain material which would
be found objectionable."
Payne suggested that the MPAA set up
a further letter identification for PG films
to give more detailed information as to exactly
what material "may not be suitable for
prc-teenagcrs."
Payne pointed out that the Dallas City
Council, which has its own classification system,
moved in that direction, when it added
a third classification "suitable—with exceptions"
to its original two: "suitable for young
persons" and "not suitable for young persons."
Under the revised third classification.
Payne pointed otu a letter code indicates
the reason for the exception, i.e.. "S" for
sexual abuse, sexual perversion or nudity;
"V" for brutality, violence or sadism; "L"
for obscene language, and "D" for use of
drugs or drug abuse. Theatres in Dallas are
required by law to include the complete
rating in their advertising, Payne advised.
Jack Silverman Added
To NATO Committee
NEW ^ORK- Ja.k Silverman of Lssaness
Theatres Corp., Chicago, was named
to the newlv organized Drive-In Theatre
Committee of the National Ass'n of Theatre
Owners, it was announced by committee
chairman Robert W. .Selig. The
committee was announced
formation of the
last month bv National NATO president
Roy B. White.
Other members of the Drive-In Theatre
Committee are Frank Brady. M. H.
Chakeres, John Dobbs. Harvey Fleischman,
Carl Floyd. .Salah M. Hassanein. Louis
l.ihlonow. George Kerasotes, Richard Kite,
Douglas Lighlner. Roger Lockwood, Harrx'
Moore. Dan Peterson, Sumner Redstone,
Julian S. Rifkin. Tom Smiley. T. G. Solomon.
Arthur Stein and E. E. Whitaker.
Trans-Lux Dividend
NLW \()RK— Ihc directors of Tran.s-
Lux Corp. has declared the regular quarterly
cash dividend of 8% cents per share on
the common stock, payable March 31, to
stockholders of record at the close of business
March 20.
BOXOFFICE :: March 20, 1972

Sfurdivanf Honored by Arizona Supreme Court
It.
\. Miiril\
'
Sliir(li\;iiil. Vrl/oiui ivliihilni irid iilni N\l(> k'udiT. is prc-
M-iili'(l his ciTlificuti' (if adiiiissidii in (he Institute of Judiciul Adniinistralion h\
ini'inhiTs (if till' \ri/iin:i Siiprc-nii' t'ourt. Shown :it the linuhi-on I' rida,\ (S) in
^ iiiiia arr. left In rii:lit. Jiistiii' l.orna h. I oc'k»ood, Sturdi\aiil, Justici' William A.
Iliiliiliaii. \ iii--('lilcr .liislicf Janii-s Duke (anuToii. Cliiff .lustiti' .lack I). II.
H.i\is and .luslicc I red ( . SlriiikuicM-r jr.
^ L.M.\, .\KIZ—For the firsl lime in ihc
stale's history, all five members of the
Arizona Supreme Court assembled in Yuma
Friday {}) and. at a luncheon attended
by judicial dignitaries, presented exhibitor
B. V. "Sturdy" Siurdivanl with .in Arthur
r. Vandcrbiit life membership in the Institute
of Judicial .\dministration.
"Few laymen ever are admitted to the
institute." said Vice-Chief Justice James
Duke Cameron, who made the award. "But
Sturdivant," he added, "has distinguished
himself for his support of the courts. He is
president of the Citizens Ass'n on .'\rizon.i
Courts .md last year was a discussion leader
at the National Conference on the Judiciary
at Williamsburg, Va."
Two Major Film Projects
Being Planned by CCF
Hoi >
I wool) C iMLiM Center Films
ha.s entered into .igrcemenis for the development
of two m.ijor motion picture projects.
"Alien Thunder"' and ""A Life in the Dav
ot .Swede .Silverm.in."" it w.is announced bv
Milton Goldstein, president. Both films are
under the direct supervision of Robert 1..
Rosen, executive in charge of production
and Cre.itivc Affairs.
"'Alien Thunder."" .in outdoor .idventurc
drama, is b.ised on the historical accouni
of an 1X95 m.inhunt from the archives of
the North West Mounted Police. Ihc motion
picture will be produced by Montrealbased
Marie-Jose Raymond and directed bv
Claude lournier from an origin.il screenpl.iy
by W. O. Mitchell, noted Canadian
novelist and playwright. Ihe production
will be filmed on location at the actual
locales in the prairie wilderness of north-
""n
S.iskatchcwan.
> life in the Day of Swede Silver-
'• '..r;e-dr.ima, is a first screenplay
Sturdivant is an active N.ATO leader,
now serving as chairman of the NATO
regional presidents" committee, is a member
of several others and a vice-president
of the organization. He also is president
of N.ATO of Arizona and is a member of
the governor'-s Arizona Motion Picture
Commission.
Following Justice C.imeron's remarks.
Chief Justice Jack D. H. Hays told the
audience; "1 do not mean to be irreverent
at all when I say 'thank God for people
like Sturdy who will take the time and
effort to help us to transmit the message
of the needs and the problems of the
judiciary to the citizenry.' .So. Sturdy, may
add my congratulations to those of Justice
I
Cameron and say they are well deserved
.ind 'Wima is very lucky to have a citizen
who will participate in this sort of activity,
because I think it makes for a better and
stronger government throughout the state.
In behalf of the courts, let me sav "thanks." "
by Greg Tiefer, former professional foothall
player, race driver and movie stuntm.m-turned
screenwriter. A contemporarv
story, the screenplay is the study of a
frustrated married man. jailed for a crime,
who has a ri>manlic encounter with the
prison's female psychiatrist .ind becomes a
celebrity in penal circles. The motion picture
will be filmed in Los Anceles environs.
Oscar Documentary Film
Completed for TV Use
I1L»1,1 .^ \Su()U Ihc .\ssociatcd Press
and Mizlou Productions have completed
filming on "Oscar—the Story Behind thi.-
Statue."" a half-hour documentary for primetime
television for use before the Academy
.iwards presentations.
The documentary, produced by Harrison
Ncgley, features AP correspondent Bob
Thomas in a review of past history of the
awards and film clips oi this year's nominated
pictures and stars. Included are interviews
with John Wayne. Bob Hope and
Ernest Borgnine.
GFC Plans to Produce
5 More Films in 72
HOLLYWOOD— General Film Corp..
production-distribution organization, has
five features scheduled for filming during
the remainder of 1972. according to .Arthur
.Marks, president and production chief for
the company..
Ihe first, "Cora's Kids," is charted to
begin filming at the end of March on locations
in Arizona and New Mexico. The
film will be produced for GFC by I. J
Productions with William Silberkleit acting
as executive producer and Charles
Stroud as producer. Marks will direct his
own screenpla\, which he is currently
polishing.
Planned for late spring filming is "The
Roommates," sequel to General Film's
"Class of "74," written and directed by
Marks, currently in release which has
grossed nearly half a million dollars in less
than 300 situations in the South and Southwest.
The sequel will star the same cast,
Barbara Wocxlell, Sondra Currie, Marki Bey
and Barbara Caron and will be set in Las
X'egas and Acapulco. Marks again will
write and direct.
Scheduled for summer shcuiling is "The
Holh Hill Caper," an original screenpla\
written by Orville Hampton, with locations
in Detroit and Canada.
.Mso on the company"s production schedule
for this vear are "Java Man." based
on the screenplay by Robert Kendall which
will be on location in Chicago, and "Pcxir
Wally." a Lewis Hextler production to be
filmed in Te.xas.
In .iddition to "Class of "74."' General
Film also is distributing Rudy Durand".s
production of "Cactus in the Snow,"" written
and directed by Martin Zweiback and starring
Richard Thomas and Mary Layne. and
""Brute Corps," starring Paul Carr, Joseph
K.iiifmann. Jennifer Billingslev and Alex
Kocco.
Dr. Richard Vetter Shows
New Todd-AO in Europe
HOLLYWOOD — Dr. Richard Vetter.
vice-president of Todd-.AO and developer of
Todd-,'\0"s new 3.'imm anamorphic lens system,
has returned from London where he
held meetings with Ed Chilton and John
Kerley of Rank Audio Visual, Ltd., representatives
for the new .35mm anamorphic
lens system in Great Britain and Europe.
While in London. Dr. Vetter addressed the
Hntish Sociotv of Cincmatographers.
NSS Oscar Kit Available
\l \\ ^ORK — N.Uion.il .Screen ScrMcc
announced that the new Academy Award
telecast promotion kit is now available in
all its branches throughout the United
States. The special free kit. consisting of a
colorful animated trailer running 25 .seconds,
a cme-sheet. a special mat and publicity kit.
allows Ihc exhibitors one full month to publicize
the 44th annual .Academy Awards telecast
over NBC April 10.
I
BOXOFFICE :: March 20, 1972

Cinemas Du Vieux Montreal
Montreal, Quebec, Canada
Sun City Ttieatre
Sun City, Arizona
Ozark Ttieatre
Fayetteville, Arkansas
National Triple Theatre
College Park. Georgia
Jerry Lewis Twin
Forest Park, Georgia
West Gate Theatre II
Macon. Georgia
West Gate Theatre III
Macon. Georgia
Crossroads Twin
Waterloo. Iowa
Fairmont Mall Theatre
Fairmont. Minnesota
Hopkins Theatre
Hopkins. Minnesota
Willmar Theatre
Willmar, Minnesota
THESE ARE SOME OF
EPRAO'S TOTAL
AUTOMATION
THEATRES
Eric Theatre
Pennsauken. New Jersey
Eric Theatre
Stratford, New Jersey
Oakland Cinemas
Roanoke Rapids. North Carolina
Greenwood Cine I
Toledo, Ohio
Greenwood Cine II
Toledo, Ohio
Super Cine North
Toledo, Ohio
King Theatre
Lancaster, Pennsylvania
R. W. Neff Theatre
Titusville, Pennsylvania
Cinema Twin I
Brownwood, Texas
Cinema Twin II
Brownwood, Texas
Bergfeld I
Tyler. Texas
Bergfeld II
Tyler, Texas
m
PIN YOURS ON THE MAP
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To learn all the facts about how Eprad's total
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BOXOFFICE :; March 20, 1972

Gazaway.
Avco Embassy Global Sales
Meeting Is March 21-24
NEW YORK—Avco EmbasiV Pictures
will hold ils first global sales and marketing
contcrcnce in New York March 21-24,
It was announced by Joseph E. Levine,
president. The tour day meeting will bring
together upwards of 75 sales, advertising
and publicity representatives and TV representatives
from all of the company's domestic
and foreign areas.
Ihe divisional and advertising heads will
discuss short and long range priHluction
plans and, in addition, will see eight films
and review the marketing programs to be
adopted for each film scheduled for release
before the end of the summer.
I i-aliirc liliiis III Itc Sliiiuii
Feature pictures to be shown include
"The Nightcomers," starring Marlon Hr.indo;
"Confessions of a Police Captain,"
starring Martin Balsam and Franco Nero.
"Trinity Is Still My Name." sequel to "They
Call Me Trinity," starring Terence Hill
and Bud .Spencer, and "rhumb-Tripping,"
starring .Michael Burns and Meg Foster.
They will also see the new campaign for
the rc-rele;tse of "C. C. and Company."
starring Joe Namath and Oscar nominee.
Ann-.Margrel. The film has been up-graded
from "R" (restricted) to "PG" (parental
guidance) opening a new audience for the
film in which the New York Jets football
great made his motion picture debut.
One of the highlights of the four-day
meeting will be a seminar dealing with rereleasing
plans for Mike Nichols, "The
Ciraduaie," which wa.s withdrawn from general
release three years ago. Ihe film will
open across the country starting in Jime.
Top speakers at Ihe business sessions, in
addtion Ik) l.evine. will be Leonard l.ighlslone,
executive vice-president; D.J. Edcle,
vice-president and general sales manager:
Herb Fletcher, vice-president in charge of
iniemntional distribution and Joseph Friedman,
vice-president, advertising and public
relations.
I-. Jonny Graff, vice-president for television,
will conduct separate businevs sevsions
on current and upcoming production and
ssndication plans. .Staffers attending will be
Charles Kritt, assistant national sales man-
,iger and Sy Shapiro, West Coast sales m;uiagcr
\iiiiini; I vciiiIIm's Vtli'iulinu
Among those attending the conlercni-i
will be F.islcrn division manager Joe Woli.
-Stiulhcm division manager James Irew;
Western division manager John OTeary
and Canadian division manager Haskell
Masters. Branch managers attending will be
Norris I . Atlanta; Jack Kecgan,
B

Don Barton Is Producing
Horror Film in Florida
JACKSONVILLE—Nearby Green Cove
Springs and Marineland are the main locales
in which producer-director Don Barton ol
this city is fast completing a horror motion
picture film named "Zaat." His chief cinematographer
on "Zaat" is Jac McGowan
of Miami, who was chief cameraman on
part of the old "Flipper" series shot in the
Florida
Keys.
The story has to do with a mad scientist
who is polluting the lakes and rivers of
Florida with a secret formula which produces
mutants with mingled human and
animal
characteristics.
The monster in "Zaat" is an original
created in Jacksonville b\ Ron Kivett. who
is also author of the story. Making the
monster's costume required two months. Ii
weighs 150 pounds when worn by actor
Wade Popwell, who himself weighs 27.5
pounds and stands six feet, eight inches tall.
Barton said he hopes to have the film
ready for distribution in mid-May. Distribution
is expected to be in the hands of
Harry Clark, local head of the Clark Releasing
Co., which has established a national
reputation for his successful handling
of e.xploitation films.
Barton also is interested in aiding the
implementation of a revival of film production
in Florida. In this he is joined by
William Grefe, president of Ivan Tors
Studios in Miami, who recently said o( motion
picture production in Florida: "Like
the Miami Dolphins, we needed a year to
get in shape, but now we're really zooming."
He had reference to a current concentrated
effort to center more production
of theatre movies and television series films
in the Miami area. "The foundation is
here," Grefe said. "We've improved the
talent pool considerably, the facilities and
equipment immediately available rank with
the best. We have full cooperation from
the unions. Cinematographer McGowan
added: "Someone, somewhere, has to give
this
movement a push, and Don Barton may
give that push with "Zaat."
Bell Ringer Film Award
Goes to 'The Hot Rock'
NEW YORK—"The Hot Rock," 20th
Century-Fo.x's hit comedy thriller, has been
honored with Scholastic Magazine's Bell
Ringer Film Award. It has been cited as "an
outstanding example of a comedy-action
film," with special appeal to young people.
Announcement was made by Scholastic
Magazines' motion picture editor Margaret
Ronan, who is a member of the special committee
which selects films for the Bell Ringer
Awards. The publications have a combined
circulation of three million.
Produced by Hal Landers and Bobby
Roberts, "The Hot Rock" was directed by
Peter Yates and stars Robert Redford,
George Segal and Zero Mostel, co-starring
Ron Leibman. Paul Sand and Moses Gunn.
PRODUCER IS HONORED—Film
pnidiicer Mike F'rankovicii,
center, was
honored Tuesday (7) by the Variety
Club of New York for his distiuKuished
achievements in behalf of sick and
needy children throughout the world.
Shown presenting "The Heart of Showbusiness"
award to Franko> ieh are Bernard
Myerson, president of Loews Theatres,
and Salah M. Hassanein, president
of LInited Artists Eastern Theatre,
Inc., who are respectively the inconiiiig
and outgoing presidents of Variety Club
of New York.
VCI Chiefs to Las Vegas
For Mountbatten Parley
HOLLYWOOD—A top-level
meeting of
Variety's chief international executives will
take place in Las Vegas when Sherrill C.
Corwin, VCI's president, international vicepresident
Mike J. Frankovich and James H.
Nicholson will host Variety member Earl
Mountbatten of Burma, KC, Admiral of the
Fleet, and originator of International Variety's
Humanitarian Award at the Riviera
Hotel. Lord Mountbatten is a member of
Tent 36, Variety Club of Great Britain.
Cary Grant will host the noted world
figure in his Faberge jet, flying him to Vegas
for the two-day visit.
Mountbatlcn's primary visit is to further
the interests of United World Colleges, on
which he will participate in meetings in New
York, Vancouver, B. C. Toronto and Nassau.
Returning to the U.S.. he will meet with
Variety toppers in Detroit, Grand Rapids,
and visit headquarters and hospital in Miami
with George Hoover.
'Stepmother' Booked in 573
Theatres for April, May
BEVERLY HILLS— Newlon P. Jacobs,
president of Crown Internation.d Pic;ures.
announced that his company's release "The
S:epmoiher" has been booked into 57.'
theatres for April and .Vlay. making it a
record for number of dates set during the
first 9!) days of release of any Crown film
Included in the April-May dates is ,;
s.iiuration booking in San Francisco starling
.April 5 with another saturation -^uiliiplc
set in Los .-Xngeles for April 26.
During its first seven days at the Cinema
Park Drive-In in Phoenix, the film scored
a record gross, according to J.icobs.
Giveaways as Exploitaids
For EVI's 'Hitchhikers'
HOLLYWOOD— Firm in his belief that
every time a motion-picture title is seen or
heard, a "selling-impression" is registered,
David F. Friedman, president of Entertainment
Ventures, Inc., national distributors of
Sebastian Films' "The Hitchhikers" is leaving
no stone imturned to make an impression.
"It's something in our busmess that's just
not done enough, any more," says Friedman,
a former Paramoimt press agent. "The
average film opens today with a newspaper
campaign, and maybe some radio and TV,
and that's it. What ever happened to the
old ballyhoo? The hoop-la? The excitement
of selling a motion pietLu^e?"
In line with his statements, Friedman
said his company is making available the
following "Exploitaids" for the film:
1. Life-size blowups of "Hitchhiker" star
Misty Rowe in a pose from the film.
2. "Hitchhiker" 1 -shirts to be worn by
theatre personnel and used for contest
prizes and giveaways.
3. Music from "The Hitchhikers" platters,
featuring the countrv-rock songs from
the sound track. The.se platters are to
he used as contest prizes, giveaways
and planted with locil deejays.
4. Free radio platters and 16mm TV spots
are available to any exhibitor willing
to use them.
Additionalls, st.Ued Friedman, National
Screen Service will handle regular theatrical
trailers and a full Ime of standard accessories,
stills and mats.
Harry Stern Buys Rights
To 'Billy and Blaze' Books
HOLLYWOOD — Veteran
Hollywoodbased
film distributor Harry Stern has acquired
all motion picture, radio, television
and merchandise rights to the "Billy and
Blaze" children books. The "Billy and
Blaze" books, written and illustrated by C.
W. Anderson, arc published by The Macmillan
Co.
Stern plans to develop the stories into a
full-length feature for late summer release.
$AVE On CARBONS From Your
Favorite LASER-LITE Dealer!
Laser-Utes Now Handled
By...
rL & S Theatre Supply, Beverly Hills, Calif.
-ArMld-Continent Theatre Supply, Kansas City, Mo.
I
* Pacific Theatre Equip. Co., San Francisco, Calif.
^Eastern Cinema Supply, Hanson, Mass.
* United Theatre Supply. Jacksonville, Fla.
*L & S Theatre Supply, Salt Lake City, Utah
A'Texas Theatre Supply, San Antonio, Texas
General Sound & Equip. Co., Toronto, Canada
Theatre Equip. Sales & Service, Old Hickory.Tenn
m\
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BOXOFFICE ;: March 20, 1972

"
—
Cinemobile Plans Moving
Into Canada. England
HOl-l 1 UiKJl) Keporimg ihat 102 fc.i
turc motion pictures were made with the
Cinemobile Sy-.tem in 1971. Foud Said an
nounced his plan to complement his international
locations of completely e^uippe.!
production vehicles into Canada and Enf
land. He told Boxoi i u e that inquiries ha\

)
Concessionaires Schedule
Two Regional Meetings
CHICAGO—Twti regional (.onlerenccs
sponsored by the National Ass'n of Concessionaires
have been scheduled for the Southwest
and West, it was announced by Andrew
S. Berwick jr.. NAC president.
The Southwest regional conference will be
held April 17-18 at the Gunter Hotel. San
Antonio, Texas, while the Western regional
conference will be held in San Francisco,
June 11-13, at a hotel soon to be announced.
Frank G. Liberto, Liberto Specialty Co.,
San Antonio, Texas, and Southwest regional
vice-president of NAC, is chairman for the
Southwest regional conference.
Al Lapidus, Lapidus Popcorn, Inc., Western
regional vice-president of NAC, and
Shelley Feldman, vice-president, Ogden
Foods, Inc., both of Los Angeles, are cochairmen
for the Western regional conference.
Names of speakers, committees and other
activities, which will take place at both NAC
conferences, will be announced soon.
Richard G. Frank Is Dead;
Pioneer Film Distributor
SAN DIEGO, CALIF.—Richard G.
Frank, 70, died Sunday (5) in San Diego.
He had retired from independent distribution
in 1971.
Born in New York City, Frank entered
the indiistry as a salesman for Universal in
Washington, D.C., in 1928. He subsequently
held positions as United Artists branch
manager in New Orleans. Paramount branch
manager in Indianapolis and Des Moines
and was Paramount's Central division manager
in Chicago.
Frank was a patient at Will Rogers Hospital
in the late 1950s and, following his
recovery, returned to activity in the industry.
Moving to Los Angeles in 1969, he was
in independent distribution until his retirement.
He is survived bv his wife and son.
Murray Gerson
HOLLYWOOD — Murray Gerson, 48,
general sales manager. Fanfare Corp., died
Saturday (11) of a heart attack. Gerson,
formerly was with American International
Pictures for 12 years as Western division
manager, and also was with Universal for
15 years as a sales executive. Services were
held Tuesday (14) at Mt. Sinai Forest Lawn
Cemetery. His mother and a daughter survive.
MGM Records Distributing
Album on 'Kidnapped'
HOLLYWOOD—American International
Records has completed the production of an
album based on AIP's '"Kidnapped," and it
is now being distributed by MGM Record
Corp. All 12 songs were composed and conducted
by Roy Budd. Mary Hopkins sings
"For All My Days," title song with lyrics
by Jack Fishman.
"Kidnapped" stars Michael Caine, Trevor
Howard. Jack Hawkins and Donald Pleasence.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Title DIttrlbutot Woting
At the Edge of the Artie Ice (NGP) [g]
Every Little Crook and Nanny (MGM) PG
The Godfather ( Paramount
\r\
I'he Green Wall (Altura) [r]
The Grove (Penthouse)
[r]
Napoleon and Samantha (BV)
[g]
Rainbow Bridge (*) (Alcyone) PG
(') This rating supersedes the rating listed in Bulletin
No, 171, dated May 10, 1971.
Cinerama to Distribute
Another From Metromedia
HOLLYWOOD—Metromedia Producers
Corp. announced the development of a motion
picture entitled "Chosen Survivors."
Charles W. Fries,
executive vice-president
in charge of production, said the picture is
to be written and produced by Howard
Kretisek. He also said the property, also
known as "The Bats." is a horror film which
will be released through the Cinerama Releasing
Corp. Fries will act as executive producer
on the project, which is tentatively set
to shoot in June entirely on location in
Mexico.
Metromedia Producer's first full-length
theatrical release was "Talcs From the
Crypt." which starred Sir Ralph Richardson,
a horror film which opened city-wide
on March 15. "Crypt" also was released
through Cinerama Releasing Corp.
Metromedia also announced the signing
of Vanguard Films" Max Rosenberg and
Milton Subotsky to co-produce two additional
horror films. ""Blood City" and '"Vault
of Horror." The pair produced in association
with Metromedia, "Tales From the Crypt."
WOMPI President Appoints
Nominating Committee
NEW YORK— Hilda Frishman. president
of the Women of the Motion Picture
Industry, International has named the following
past international presidents of
WOiNIPI to serve on the international
nominating committee for 1972-73: Mary
Hart, Jacksonville, Fla., chairman; Myrtle
Parker, Charlotte. N.C.; Lee Nickoiaus.
New Orleans, La.; Lois Evans, .Memphis,
Tenn.. and Florence Long. Toronto, Canada.
The function of this committee is to
establish a proposed slate of officeiS for
the 1972-73 term, to be voted upon by the
delegates when they convene at the Washington
Hilton, Washington. D.C., for the
international convention Sept. 27-Oct. 1.
'Concert for Bangladesh'
To Open in 7 Cities
NEW YORK—'"The Concert for Bangladesh,"
the film record of the historic Madison
Square Garden benefit organized by former
Beatle George Harrison, will have its
first wave of openings in seven major cities
111 the United States and Canada beginning
on Thursday, (23).
The Apple 20th Century-Fox release will
be presented in 70mm and 6-track stereophonic
sound in the following theatres: the
DeMille in New York City, March 23; the
National in Los Angeles and the Fox Warfield
in San Francisco, Friday (24); the
Charles in Boston and the Regency in Philadelphia,
Wednesday (29); the McVickers
in Chicago, Thursday (30): and the Uptown
in Toronto, Friday (31).
"The Concert for Bangladesh" features
performances by Harrison, Bob Dylan, Ringo
Starr. Ravi Shankar, Eric Clapton, Leon
Russell, Billy Preston, Badfinger and others.
The actual concert, given in two performances
Aug. 1. 1971. packed 40.000 people
into Madison Square Garden and was hailed,
by critics and public alike, as one of the
most thrilling and emotion-filled musical
happenings ever held.
Hank Williams' Widow Lose
Libel Suit Against MGM
AlL.^NTA—A United Slates district
court jury last week declined to award damages
for libel to Mrs. Billie Jean Williams
Berlin, widow of country music artist and
recording star Hank Williams, in a suit involving
Metro-Goldwyn-Mayer's "Your
Cheatin' Heart."
After hearing her libel case, the jury decided
that Mrs. Berlin, now the wife of Kent
Berlin, a Shreveport. La., insurance executive,
was legally Williams" common law wife
at the time of his death in 1953. The jurors
also decided that Mrs. Berlin was libelled by
the motion picture, which portrayed Williams"
life with his first wife, Audrey Mae
Shepherd, but they failed to find malice on
the part of the film distributors. No damages
were awarded because of the lack of
malicious intent.
Mrs. Berlin filed suit against MGM, producers
of the feature. Columbia Broadcasting
System (CBS) and Storer Broadcasting
Co.. which owns and operates WAGA-TV
in .-Xtlanta. in 1968.
Poitier, Belafonte Making
Tour to Plug 'Preacher'
NLW \ORK—Sidney Poitier and Harry
Belafonte. stars of Columbia Pictures'
""Buck and the Preacher," were in Philadelphia
Sunday (12) on the first leg of a
long-range promotional tour on behalf of
the upcoming H&R BEI production.
Poitier. who also directed, and Belafonte
will participate in a full round oi publicity
activities, including a series of invitational
sneak previews and media interviews in
key cities. Following Philadelphia, the two
were scheduled to travel to Washington.
D.C.; Atlanta; Detroit, and Chicago.
BOXOFFICE :: .March 20. 1972

and
^oUtfCW(xd ^efront
Artistic Lake Firm Lensing
In Monterey-Big Sur Area
AriiMtic l^kc Produfiions is cutting the
lour-hoiir Ev;ilL*n Institute feature footage
len\eJ with three eameras on location in the
Monteiey Peninsula-Big Sur area. PnHluceil
by John Whilmore. the film will be titled
"Hea- Comes Every Body." Walter Blake,
lormerly with Robert Aldrieh, is handling
merchandising on the theatrical leaiure.
slated for a VI -minute running time. Though
this is the first of its productions here, the
Genevu-basc'd firm now is distributing in
Hurope the film, "Punishment Park." which
is playing in a Walter Readc theatre there.
Whitmore's next project will concern accupuncture,
the .^,(MM)-year-old Chinese medical
approach, with the world's Caucasian
authority. Dr. Jack Worsley of England, as
. . . the source Producer-director Franklin
J. Schaffner and scripler William Goldman
currently are going through the first draft
screenplay of "Papillon," which Goldman
has ju-st completed. Steve .McQueen will star
and. with production scheduled for July.
.Schaltner now is setting out to scout locations
in Central America and the British
West Indies. Interiors will be shot here . . .
Direction of Norman Jewis«.>n's production,
"Billy Two Hats," has been a.ssigncd to
award-winning director Ted Koteheff. Jewison
will co-produce the feature with Pat
Palmer for United Artists from an original
screenplay by Alan Sharpe. The story is .set
m the I'ar West and is based on the relationship
between a young half-breed and a
Scotsman. Filming will begin in August . . .
A horror film, "Chosen Survivors," also
known as "The Bat," will be Metromedia's
second feature to be distributed by Cincnmi.i.
Howard Kreitsek wrote and will produce
with Charles W. Fried, executive vicepresident
in charge of production. The film
rolls in June in Mexico.
Renaissance Signs Polsky
To Film "Vadca 1 Caper'
.\be Polsky, writer and co-producer of
"The Baby," siHin-to-be-released thriller,
was signed by Renaissance Films to script
and produce another original work, titled
The Vatican Caper." The story deals with
the kidnaping of the Pope and is a comedy
treatment Polsky said he plans to fly to
Rome stimclime in May to further research
the unusu.il subject, and to. hopefully, obtain
a speci.d audience with Pope Paul .
. . Don
Taylor has been signed by .Arthur P. Jacobs
to direct the ntusical version o( "Tom Sawyer"
lor United .Artists release. Robert B
and Richard M. Sherman have written the
screenplay based on Mark Twain's classic
^ nci and also have completed ten
songs for
' iiiclure, which Jacobs expects to roll in
>n location in Missouri . . , "Sicilian
- •. uriticn by John Nicholas lanuzzi
By
SYD CASSYD
. . "The Stalin
. . .Arturo
and to be published by Richard Baron Co.
this spring, will be produced by Paul Monash.
The underworld story is based in New
York and is another of the so-called "hard
line" films now the vogue .
Contract." property recently acquired by
Robert Vaughn for production in association
with Sir Lew Grade, was written and
developed by Anthony Spinner and Noniian
Hudis . . . John Newland's Palomino Productions
has purchased Robert Mann's original
screenplay, "Caribeel," a conlempwrary
adventure story about a 14-year-old while
boy and a 35-year-old black man .
.Martinez and Joseph Cranston have agreed
to produce "Mama's Bo\." lor theatrical release,
through Joseph Cranston Productions,
with Martinez as executive producer and
Cranston producing. The film, based on an
original screenplay by Cranston, is slated to
roll in mid-.April in the San Francisco area.
George C. Scott, Faye Duna-way
To Top Oklahoma Crude'
George C. .Scoii .iiid 1 .i\c Uunaway have
been signed by .Stanley Kramer to star in
"Oklahoma Crude." romance-action film set
in the oil field days of the early 1900s. The
story goes into production next fall on location
from an original screenplay by Marc
Norman for Columbia release . . . George
Cukor's "Travels With My Aunt," about an
unorthodox English lady moving about the
capitals of Europe stars Oscar-winner Maggie
Smith. Tony Award-winner Alec Mc-
Cowen and well-known Broadway star l.ou
Gosseit. McCowen plays the retiring bank
clerk nephew and Gossett is the matron's
traveling companion in the sophisticated
comedy from a script by Jay Allen and
Hugh Wheeler. Robert Fryer and James
Cresson started producing for MGM Monday
Producer Bill Walsh
(1.1 1 in .Spain . . . signed Jan-Michael Vincent, muscular sixlooter,
for the title role in Walt Disney's
production, "The World's Greatest Athlete."
\'incent plays a naive Tarzan type who is
plucked from his African jungle to become
the American collegiate sports champion of
all time. The picture lees off in April, with
Robert .Scheerer directing from a screenplay
by Gerald Gardner and Dee Caruso. Vincent,
meanwhile, is working out for his role
with Russ Hodge, former decathlon champ,
and Mike Earrabee, professional trainer.
Ciodfrey Cambridge stars in the picture as
the college coach, with a losing streak, who
finds the athletic prodigy in the African
jungles . . . Academy Award nominee Ciene
Hackman was signed by pnxlucer Irwin .Allen
to star in "The Poseidon Adventure,"
20th-Fox sea drama based on Paul Gallico's
novel. Hackman joins Ernest Borgnine and
Red Buttons in the all-star cast, Ronald
Neamc will direct from Stirling Silliphant's
script about the escape of surxivors from a
passenger liner turned upside down in a tidal
wave. Filming, set for early next month,
will be done aboard the Queen Mary at
Long Beach and at the 20th-Fo.x studios.
Jacquelire Bisset to Co-Star
In "Thief Came to Dinner'
Jacqueline Bisscl h.l^ been signed lor the
leading role opposite Ryan O'Neal in "The
Thief Who Came to Dinner," Bud Yorkin-
Norman Lear Tandem production for
Warner Bros. Miss Bisset replaces Charlotte
Rampling, who was forced to withdraw because
of her impending motherhood. Yorkin
is producing and directing from a script by
Walter Hill, with filming starting March 21
in Houston. Tex. . . . Donald Sutherland
and Susan George arc being co-starred in
Tomorrow Entertainment's second major
motion picture feature. "The Master." described
as a love story and jewel theft cajser
based on a screenplay by Alan Trustman.
Richard Colla will direct, with filming
scheduled to start in mid-.April on locations
in Florida and Nassau. Joe D'Agosta is
executive producer and scripter Trustman
will dual ;is producer with Harrison Starr
. . . Director Fred Zinnemann and producer
John Woolf signed Edward Fox for a pivotal
role in "The Day of the Jackal." which they
will film as the first major .Anglo-French
co-production for release by Universal. Fox's
casting underlines the intention of Zinnemann
and Woolf to avoid performers of established
star status in the Frederick Forsyth
film version of his best-seller, the story of a
lop foreign political assassin hired to shoot
President Charles De Gaulle . . . Produce!^
Dennis Stevens and Andrew Bonimc set performers
for three more roles in the Cinema
Arts production of "The Harrad E.xperiment."
now before the cameras in Los .Angeles.
Maggie Wellman. daughter of veteran
director William Wellman: Elliot Street of
"
TV's "Room 222. actor Robert Middlcton.
Ted Post is directing the film from a
script by Michael Werner based on Robert
Rimmer's novel of sexual freedoms in an
educational environment.
Rip Torn, Do,-i Gordon Added
To AIP's 'Slaughter' Drama
Rip lorn and Di)n Cioidon ha\e been
added to the cast of American Iniemalional's
"Slaughter." the murder drama now being
filmed in Mexico City. Stella Stevens has
the female lead in this action story which
.AlP is making in conjunction with JayJen
Productions and Slaughter I. Ltd.. Partnership.
Jack Siarrett directs and Monroe Sachson
produces. AlP will release the picture at
the end of August . . . Composer Ted Ashford
w'ill write the score for producer Fouad
.Said's "Hickey and Boggs," the United Artists
release which stars Bill Cosby and Robert
Culp in the title roles. The thriller, a
Film Guarantors. Inc.. production, was directed
by Culp and written by Walter Hill.
Richard L. O'Connor was executive in
charge of production . . Taro Meyer will
.
sing the title tune for El Sol Productions"
"To Catch a Pebble." Marilyn and Alan
Bergman wrote the lyrics to Michel Legrand's
music lor Ihe Israeli film.
10 BOXOFFICE :: March 20, 1972

Herbert Morgan Promoted
By Columbia Industries
NEW YORK—Herbert Morgan has been
named assistant controller of Columbia Pictures
Industries. Inc.. it was announced b\
Leo Jalte, president.
A Columbia career employee, Morgan
joined the companv in 1446. From October
1963 to December 1968 he was assistant
controller of Columbia Pictures and since
then has served as assistant controller of the
company's Columbia Pictures division. He is
a graduate of Pace College in New York.
Morgan recently was named executive
vice-president of Cinema Lodge of B"nai
B'rith and is a director of Wade Oil Co.. a
West Virginia company. He presently serves
as chairman of Columbia's U.S. .Savings
Bond Drive.
Roy B. White Will Address
NATO Regional Event
NEW YORK—Roy B. White, president
of the National Ass'n of Theatre Owners,
will be the keynote s{>eaker at the "Man in
Management" one-day seminar in theatre
operations at Columbus. Ohio. Tuesday
(21).
The event is being held under the auspices
of the NATO units of Ohio, West Virginia
and Western Pennsylvania, which are sponsoring
a joint convention at the Imperial
House North Motel in Columbus Monday
(20) and Tuesday (21).
Similar seminars in San Francisco, Pittsburgh
and Alexandria, Va.. drew a large
attendance of exhibitors and theatre managers.
72 Officers Are Elected
By Drive-In Association
PITTSBURGH—The Tri-State Drive-In
Theatre Ass'n. meeting at the LeMont Restaurant,
Mount Washington, elected Lou
Lambros as president. Other officers and
directors for the new term include George
Tice, secretary; Steve Rodnok jr., treasurer,
and directors including Steve Cjray. George
Saittis. Ernest Stern and Jack Vogel.
Mrs. Meercy Braff Weiner is the executive
secretary for the ozoner group.
New members include Milton Lodi, El
Rancho, Bridgeville: Cinemette Corp. for
the Penn Lincoln at Imperial, and Sunset
View at Natrona Heights.
'Godfather' Paperback Set
With Release of Film
NLW \ORK—Fawcetl Publications has
Lssued a paperback motion picture edition
of Mario Puzo's "The Godfather," in an
unprecedented printing of 1..MX).000 copies.
Ihe front cover features a photo of Marlon
Brando as Don Corleone in the Paramount
Pictures version of the best seller. The
book is illustrated with .12 pages of scenes
from the film.
"The Godfather" had its world premiere
Tuesday (14) at Loews" State I in New
York, followed by a five-theatre premiere
engagement the next day.
Lincoln Center's Salute to Chaplin
To Feature PA by Famous Filmmaker
By JOHN COCCHI
NEW YORK—The Salute to Chaplin
gala, to be held at Lincoln Center's Philharmonic
Hall Tuesday, April 4. promi.ses
to be an historic event. That was the opinion
of David Rockefeller jr., chairman for the
occasion, and Martin .Segal, president of the
Film .Society of Lincoln Center, Inc. Charlie
Chaplin will appear onstage between showings
of his films "The Idle Class" (1921)
and "The Kid" (1920) and a champagne reception
will follow.
At a press conference last week, details
for the gala were discussed by Rockefeller
and Segal. It was revealed that Brendan
Gill, the New Yorker Magazine film critic
who is on the Film Society committee, first
suggested a tribute to Chaplin as a means
of making 1972 an exciting film year for
Lincoln Center and also as a fund-raiser for
the many film activities, especially this fall's
New York Film Festival.
'No. 1 Actor in Films'
Segal, who referred to Chaplin as "the
number one actor in films," said that the
filmmaker was approached and agreed to
personally participate in the event. This is
only one of many worldwide tributes to
Chaplin's films, which include a revival of
most of his sound features throughout the
United States by Columbia Pictures and a
special showing at the famed LaScala Opera
House. Both Segal and Rockefeller voiced
the belief that the new interest in his work
grows out of a "general yearning for the
simplicity and humor of Chaplin's films."
It was emphasized that Chaplin will be
paying all expenses for himself and his family
from their Switzerland home to New
York. Honorary benefactors will pay $1,000
for four tickets to the screening and the
champagne gala, with patrons' tickets available
at SlOO each for both events and film
admission tickets for S25 and $10. A certain
amount of press and student filmmakers'
tickets will be set aside.
May Realize $120,000
The Film Society expects to realize at
least $120,000 from the event, which could
conceivably bring in $170,000. Proceeds will
benefit the Film Society of Lincoln Center,
the film department of the Museum of Modern
An and the film activities of City Center's
Music and Drama departments. Photographers
will be allowed onstage before
the event, when Chaplin will be available
for pictures. He is also scheduled to participate
in a press conference at the Hotel
Plaza April .1 and to accept a special Academy
Award in Hollywood April 10. The
Museum has an all-day Chaplin film festival
AprI 5.
Chaplin himself made the selection of
"The Kid." while wife Oona picked "The
Idle Class" as a particular favorite. Both
films have entirely new scores written bv the
master which will
be heard publicly for the
first time. While Chaplin will be the only
one on the stage between the films, it was
noted that Jackie Coogan—The Kid himself—
is on the Honorary Committee and his
presence is sure to be acknowledged.
Among the prominent people on the honorary
committee are:
George Abbott, Alan Arkin, Richard Arlen, Jean
Arthur, Mr, and Mrs. Rtchard Avedon, Busby Berkeley,
Irving Berlin, Richord Ben)omin and Paula Prentiss,
Leonard Bernstein, Cloire Bloom and Hillard ElkJns,
Ray Bolger, Beulah Bondi, Elizabeth Taylor and
Richard Burton, Steve D'Inziilo, Jimmy Durante, Joon
Fontaine, Lillian Gish, Benny Good.-nan, James F,
Gould, Lee Grant, Adolph Green and Phyllis Newman,
Mr. and Mrs. Joel Grey, Helen Hayes, Danny Kaye,
Cene Kelly, Stanley Kramer, Myrna Loy, Shirley Mac-
Lame, Groucho Marx, Ethel Merman, Paul Newman
and Joanne Woodward, Mike Nicho.s, Jack Oakie,
Gregory Peck, Arthur Penn, Mr. and Mrs. David
Picker, Walter Pidgeon, Otto Preminger, Robert Preston,
Aileen Pringle, Wolter Reade ir., Cliff Robertson
and Dina Merrill, Edward G. Robinson, Donald S.
Rugoff, Robert Ryan, Som Spiegel, George Stevens
ir.. Jack Valenti, Rudy Vallee, Willard Van Dyke,
King Vidor, Lois Wilson and, nostalgically, Paulette
Goddord Remarque, Chaplin's former wife and co-star.
Warners and Sanford Set
Third Distribution Deal
BURBANK. C ALIF.—A third major motion
picture distribution deal has been consummated
between Warner Bros, and Sanford
Productions, an independent film
company owned by Sydney Pollack, Mark
Rydell and Bob Sherman, according to an
announcement by John Calley, executive
vice-president in ch.irge of production for
Warner Bros.
The new project set for filming is ".Scoring,
"' based on a novel by Dan Greenberg
which will be published by Doubleday
this spring. Ihe story concerns the
amorous adventures and frustrations of a
shy young man in his early 20s.
".Scoring" will be the third film to be
produced by Sanford Prtxiuctions for Warner
Bros. The other two are "The Cowboys.
" which Rydell produced and directed,
starring John \V,i\ne, and which is now in
release on a limited exclusive basis, and
"Jeremiah Johnson," which Pollack directed,
starring Robert Redford, and which
is slated for release later this year.
Network Cinema Wins
Stay in Federal Court
\ I W ^ORK- In ,1 decision in favor of
Network Cinema Corp. franchisors of Jerry
Lewis Cinemas. Federal Court Judge Sidney
O. Smith jr. stayed an action brought against
Network Cinema by three franchise operators
in the United States District Court in
.Atlanta and dismissed charges alleging violations
of .Securities Laws.
Judge Smith also denied the franchise
operators' plea for a temporarv injunction
to restrain Network Cinema from pursuing
the arbitration proceeding it had instituted
in New York prior to the commencement
of the Atlanta action, in order to resolve
certain controversies which had arisen between
Network Cinema and the franchise
operators.
BOXOFFICE :: March 20, 1972 E-1

. ; ..
. ;: To Die o» love vCM 3i '.
*k
.
18th
From Crypf Takes Over 2nd
NY Spot With 490; 'Cabaret' 610
'Tales
NHW VORK. — "Cabaret," the Liza Mintiflli
muMi-al. rounded oul iis first month
al ihe Zicglcld ITioalrc with 610 per cent
and, to no ones surpriM.-. kept a firm grip
on the city's No. I gross percentage ranking.
No. 2, however, was a surprise. Cinerama's
horror thriller "Tales From the
C r\pi claiming that spot with 490 (earned
wiih a 500 dfbut at the Penthouse and 4K0
at the S6th Street I win II). Forced to drop
to the No. 3 rung. "A Clockwork Orange"
nIiII was drawing enviable 470 per cent business
in its 13th week al Cinema I (where
Its
preceding weeks percentage was a "guestimale").
"All .AKnit Sex of All Nations" clung to
lourth place, regislermg 440 in a third week
al Riallo II. No. 5. "Fiddler on the Roof,"
earned that slot with a 290 ISth week on the
Rivoli marquee, while "The Garden of the
Fin/.i-Continis" rolled into No. 6 position on
basis of 280 in its I2lh Plaza week. Opening
strong at Radio City Music Hall was thv
liaster show featuring "What's Up, Doc?"
. ,
.
Average Is 1001
Bororwi —The NIghleomen (Emb), 4lh wk 125
I
Cine -S 'C'->< 'th «: 7S
Cnciia I A CIcckwcik Ofonge WB), I3lhwk. 4?
F,o II Minnie ond Moskowitx ;Univ|,
,25..
I Wont Whot Wont (CRC), 2nd wk 130
To find a
I
Man Col). 8lh wk 65
Nicholot ond Aloondio (Col),
.... 140
The Abductors Brcnnerl, 7lh wk ,,,,110
•rr.-i Iw.n II Toles From the Crypf :CRC) 480
165
•-f-^» PiQ-,h-vj".— X Y & Zee ;Col) '30
Evons— The Bo» Friend IMCM). 2nd wk 120
HDhdoy I— The French ConnecMoB (20th-fox),
19lh y.k 125
Holidov II— Coboref AA 3rd »k 125
PiQzo North— fiddler on the Roo« UA), 13th wk. 140
Teck—Wild Honey ;SR '^O
"The Hospital' Grosses 350
Third Week in Baltimore
» Al IIMOKli Ihc Hospital" raced to
a third-week 350. a figure far. far ahead
of business returns for everything else playing
here. Ne.xt high was "I he Lasi Picture
Show." which put together its Hillendale
and Liberty I grosses for a composite 130
per cent. All other Baltimore films played
to average or sub-average business.
Boulevard, Liberty II, Pailcrscn—The Cowboys
(WB), 3rd wk 85
Cnemo II. 5 West—The Hospitol 'UA!. 3rd wk 350
Gen Bumic Mall Scnotor— X Y & Zee ;Col),
2nd wk 100
Hillendale Liberty I—The Lost Picture Show
(Co) 130
N or ttiwood— Dirty Horry WB;, I 1th wk 20
Towson, Westvicw II— Pocket Money 'NGP\
3rd wk
Md. Censorship Bill
100
Hearings Are Heated
\\\ \l'ol IS. MD.— Representatives ol
the motion picture industry, theatre owners
and the head of a "committee for decency"
accused one another of exploiting the public
and of corrupting the standards of Maryland
Tuesday (7) during a hearing on a bill
that would abolish the Maryland State Board
of Motion Picture Censors and replace it
with a film classification board. Sponsored
by Delegate Maclyn McCarty jr. (D-2nd.
Baltimore), the bill came within a couple of
votes of passing the House of Delegates in
1971.
During the hearing,
though, those testifying
on ihe bill frequently strayed from the
argument at hand to take verbal swings at
individuals involved in the discussion.
Rev. Robert Woodward, representing a
Baltimore County group called Citizens
Committee for Decency, testified that he felt
that there was a need for the bill because it
"put some teeth into movie classification."
He then went on to accase Ihe Motion
Picture Ass'n of America and other film
groups of failing to enforce the association's
voluntary classification of films and of
"bilking us and exploiting sex and violence
because it means more money for them."
This brought a sharp report from Barbara
Scott, vice-president of the film group, who
said that she had been "slandered and misquoted"
by Woodward, She stated that the
new film classification board "will do more
o confuse than to help the public" when
parents try to decide w'hat type of motion
jticture to take their children to see.
Mrs. Scott was followed by Ronald Frecdnian.
representing JF Theatres, which oper-
.itcs 26 motion picture houses in Maryland,
most in
the Baltimore area. Freedman stated
his tirm favored the bill because the current
censor board, the last remaining state ccnsonihip
group in the country, has been
"totally unable to make the distinctions required"
on what is and is not obscene under
Supreme Court rulings.
This brought retort from J. Cookman
Boyd jr.. lobbyist for the national motion
picture group. Boyd charged that the JF
circuit has gained a reputation for showing
"some of the most salacious typtes of pictures."
He said that theatres' support of the
bill was "one of the best reasons why the
bill is a bad one."
Earlier in the discussion. McCarty had
Ihe House Committee on Constitutional
told
and .Administrative l.aw that a film classification
board would be "far superior to .>
censor board."
He made several references to changes in
the bill from last year to "take care of
Charlie's .Vunt." a reference to Mary Avara,
a long-time member of the censor board and
an aunt of Delegate R. Charles .Avara (D-
6th. Baltimore).
Under provisions of last year's bill. Mrs
Avara might have been ineligible for appointment
to the film classification board
had the censor board been abolished. The
language of the bill has been modified. Mc-
Carty said, so that Mrs. .Avara would qualify
for appointment to the film classification
board envisioned in
the measure.
Suit Asks Court to Oust
Md. Censor Board Member
UAl IIMURl — Jin-lgc Me>ei M. t..iJ.ii.
Circuit Court. Baltimore, has given the
Maryland Motion Picture Censor Board
until Tuesday (21) to show cause why one
of its members should not be enjoined from
reviewing films in an action brought by
Robert T. Marhcnke. film distributor. Marhenke.
who operates Cinema Films Exchange,
contended in court that most of the
films he submits to the board are being
rejected.
He blamed the unfavorable action on Mrs.
Margery R. Shriser. one of the three board
members, along with Mrs. Mary .Avara and
David J. Preller. chairman.
The distributor alleges that Mrs. Shrivcr
exerts a domineering influence over the
other iwo members of the board and comlilcieh
controls their exercise of their function
with the result that upon each occasion
when Mrs, Shri\er participates in the review
of a film submitted by the plaintiff, he is
denied a fair hearing by Ihe board.
'Police Captain' Acquired
For Embassy Distribution
\l \\ 'lORK Avco Embassy Pictures
has acquired distribution rights to "Confessions
of a Police Captain." it was announced
by president Joseph E. Levine. The suspense
drama stars Franco Nero. Martin Balsam
and Manlu Tolo and deals with corruption
in high places.
"Confessions of a Police Captain" will be
released in the United States and Canada
this summer and shortly thereafter in the
United Kingdom and selected major territories.
BOXOFFICE :: March 20. 1972

Dan Cox No. 1 in WRO's
Showmanship Contest
NEW YORK—Winners in the recently
concluded nationwide theatre managers'
drive were announced by Walter Reade jr.,
president and chairman of the board of the
Walter Reade Organization.
First place in the nine-month showmanship
contest was won by Dan Cox, in charge
of the company's Mayfair, Community and
.Sunset drive-ins in the upstate Kingston.
N.Y., area. Second place was won by West
Coast division manager Walter Kessler for
his promotional activities on behalf of the
San Francisco and Bay Area theatres. Third
place went to Ken Book for his activities at
the Neptune Theatre, Neptune, and Carlton.
Red Bank, N.J. Fourth place went to Bob
Masarik for his promotional activities in
the Neptune and at the Cinema 10 in Succasunna.
N.J.
Runners-up were Frank Deane of the
C"ommunity, Eatontown: Anne DeRagon of
the Strand, Plainfield: Charles Gershon,
Town East and West in Middletown; Harry
Klein of the Community—all in New Jersey
—and Dick Rose of the Guild in Portland,
Ore.
.Ml
winners and runners-up received cash
prizes which were awarded based upon performance
in the area of showmanship and
o\erall theatre operations.
'Connection' Promotion
Contest Winners Named
NE:W YORK— Fee Beatty. manager of
the UA Bayshore Theatre, Bayshore, L.F,
has been named grand prize winner of 20th
Century-Fox's flagship theatre managers'
promotion contest held in connection with
what turned out to be a record-breaking
flagship engagement of "The French Connection"
at theatres throughout the New
York metropolitan area.
Beatty's promotional and publicity campaign—for
which he won $200—was cited
by Jim Cullen, 20th-Fo.\ national director of
promotion and field operations, for the exceptional
special-event .screening he set up
for local police, excellent book store and
restaurant tie-ins and extensive local radio
publicity.
The SI 00 second prize was won by
George Karros, manager of Fabian's Rialto.
Wesifield, N.J.
The four runner-up prizes of $50 each
were awarded to: Arnold Foster, UA White
Plains, Westchester: Jack Ginsberg, UA
Midway, Forest Hills, Queens; Len Kaplan,
Fox Plaza, New Dorp. Staten Island, and
Murr> Spector. UA Fox, Hackensack, N.J.
Mortgage on 34 Theatres
WILKES-BARRE, PA.—A mortgage of
$2,615,626.45 covering 34 theatres, including
13 area houses, was filed February 23 in
the office of recorder of deeds here. Mortgagors
are listed as Cinecom Theatres Midwest
States, Mecco Realty Co.. Cinecom Theatres
Eastern States and Binghamton Theatres
Co., each with an address of 165 West 46th
St.. New York City. Mortgagee is Emprise
Corp., 703 Main St.', Buffalo, N.Y.
B RO A D W A'f
THE CAMEL DRIVER, a restaurant at
72 East 56th St., has been the scene
of promotions for such films as "Cabaret,"
"One Night at Dinner" and ".Scarecrow in
a Garden of Cucumbers." Press relations
are being handled by Myrna Post, publicist
at Allied Artists who has been diligently
aiding in the campaign for "Cabaret" and
helping to turn it into a hit.
Myrna's current gimmick for the restaurant
is a circus tie-in whereby a camel
will be rode from Madison Square Garden
to the Camel Driver. The restaurant, which
serves continental specialties, is open Monday
through Friday, with luncheon served
from 11:30 a.m. to 3 p.m. and dinner anytime
between 5:30 p.m. and 4 a.m. The
cheerful master of the house is Al Gadarjian,
former owner of Copain (another
east side eatery). The Camel Driver offers
an exhibit of paintings by Armenian artist
Nubar Bedrossian and all are for sale.
•
Among the Indies induclal into office
Tuesday (7) at the Variety Club's annual
installation luncheon at the Hotel A nwticana
were the following: Hill H'eslon, president:
Mrs. Burton Ahraius. Mrs. Saul Siisnow.
Mrs. Saiiuiel Goldstein and Mrs. Philip
Hurling, vice-presidents; Mrs. Nathan Rosen,
recording secretary; Kitty Flynn, .social
secretary, and Mrs. Louis Bre.s.sler. treasurer.
•
Cinerama president Joseph M. .Sugar,
vice-president-general sales manager Harry
S. Buxbaum and vice-president of advertising
and publicity Arthur Manson arrived
in Los Angeles Monday (13) to meet with
producers on future product.
•
Cliff Robertson was present at three
screenings of his new Columbia film. "J.
IV. Coop," Tuesday (14). Following the
last showing at the Park A venue screening
room, the actor-writer-producer-director e.\-
plained tluu the film was inspired by his
uncle, who tugued that a true story of the
cowboy had lu/t vet been .seen. RoberLson,
who won an Oscar for "Chaily" and was
then able to turn down the multitude of
bad scripts he was being offered, has been
louring the Midwest with the film. Already
a rodeo-niovie cycle is upon us. said Robertson,
mentioning such follov.ups to "J. W.
Coop" as "Junior Bonner" (Steve Mc-
Queen). "When the Legends Die" (Richard
Widnuuk) and "The Honkers' (James Coburn.)
No New York opening for the
Columbia release
has been set.
•
Mrs. Cricket Edwards Kendall, 65, died
of a heart attack Wednesday (8) at New-
York Hospital. For 15 years she had been
publicity director of Highroad Productions.
In the '50s she served as executive secretar\
of the Screen Publicists Guild in Los
.Angeles. She leaves a daughter Mrs William
Hshelman, two sisters and three grandchildren.
•
Richard Harris will make his New York
concert debut Friday (31) at Lincoln Center's
Philharnuinic Hall. Backed by a 32-
piece orchestra, Harris will sing some 20
songs and read original poems. Film clips
of fluffs cut from .some of his recent
movies will be .shown. This concert will
wind up a successful 17-city lour for the
actor and recording artist.
•
Richard D. Zanuck. senior executive vicepresident
of Warner Bros., arrived in New
York before embarking on two weeks of
meetings in Europe. David Brown. WB
cre.itive operations executive vice-president,
will accompany him on the trip, which includes
conferences m London, Paris and
Rome.
•
Colundiia vice-president Robert S. Ferguson
left over the Saturday (II) weekend
for Hollywood to meet with the company's
West Coast executives.
•
Conferring with Columbia executives was
Carl Foreman. He has "Living Free" for
Easter and "Young Winston" for release
later in the year.
•
Peter Bogdanovich, director-producer of
"What's Up, Doc?", came here from Hollywood
for the world premiere of his new
Warner Bros, picture, which opened at
Radio City Music Hall Thursday (9).
•
Calvin Beck's "Radio Odyssey" show on
WHBI-FM (105.9) has switched from
Thursday mornings to Tuesday mornings
(or Monda\' nights, if you prefer) at 3 a.m.
I'he talk continues to be predominantly
about movies. The switch was effective
Tuesday morning (14).
Sterling Communications
Names 3 Vice-Presidents
NEW YORK—Three Long Island men
have been elected vice-presidents of Sterling
Communications. Named to the new posts
at the comnumications company, which
holds cable TV franchises in Hempstead.
North Hempstead, Oyster Bay. Huntington,
Babylon and Islip, were: John Tatta of
Elmont and Bayville, who is supervising
the development of Sterling's suburban franchises:
Irwin B. Polin,sky of Fort Salonga,
who is corporate counsel, and Jerome G.
Forman of Brookville. who is president of
.Allegro Film Productions, a Sterling subsidiary.
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BOXOFFICE :: March 20, 1972 E-3

BUFFALO
Cidney J. Cohen, president of NATO ol
New York Stale and a member of the
national NATO board, has been advised by
Eugene Picker, national chairman ot the
board, that the directors will convene at the
Del Monte Hyatt House in Monterey. Calif..
May 21-26. Cohen has advised members of
the state body that the .MPAA has prepared
a new pamphlet which explains the purp^ise
and operation of the film rating system and
he urges exhibitors to give it the widest possible
dissemination. Cohen says he will be
glad to answer any questions about the
pamphlet. C ohen. who also is a member of
the bv)ard of directors of the Will Rogers
Hospital and Research Center at Saranac
l.akc. advisee that this year's fund campaign
is off to a strong start and that June 7 has
been set as the dale for the annual drawing
of pri/e.s. There are 70 terrific ones, including
three new I'ord
Torinos.
JtiMph I'. fficials included. There have been
special illuslraled stories and contests galore
in
the press and via radio as well as a deluge
of ad spots. The city has been flooded with
one-sheets and window displays on the widely
read book. .V special 40x60-foot lobby
display was made up of the front pages and
inside blasts from life. Time and Newsweek,
which in thentselves are enough to assure
a gala opening. Garvcy has been advised
that ailvance guarantees in New York City
already total approximately twice the cost
.if ihc film
.Miifc than ^Kl) »a.s tukcii in lour reported
robberies of children collecting in this city
for the Variety Club telethon, police said.
.\ woman also reported that two costumed
thugs demanding telethon donations forced
their way into her auto and stole SIR. Variety
officials usually collect more than *ers.
I hi- I i-iit 7 eiilertainnient committee announced
that the Variety Club would have
a St. Patricks Day party Saturday CIS) in
the Delaware .\venue headquarters ... El-
Lux. past chief barker. Variety Club,
mer F".
and former president of the common council,
has been elected corresponding secretary
of the United Cerebral Palsy .Ass'n of Western
New York, a United Fund agency . .
John Roberts. CRC branch manager,
screened "Puppet on a Chain" for exhibitors
Monday (13) in the projectionists' hall.
Joe Mortcllaro is
looking forward to Eastertime.
when he thinks the new twin cinemas
will be nearly ready for opening. The
managing director of the present Boulevard
Cinema I and 2 has been supervising the
construction of the General Cinema houses
in the fabulous Eastern Hills Plaza on Trans
it Road at Main Street in Clarence. He says
the new entertainment center is going to be
the last word in everything pertaining to
theatre operation and comfort of patrons.
Joseph F. Crangic will be the 1972 "Fall
Guy" at the annual dinner April 7 of the
Buffalo Bill Tent. Circus .Saints & Sinners,
in the Statler Hihon. Clancy Levine is honorary
chairman and .Arthur J. Kenroach is
general chairman of the event.
Jack Grood.
famous restaurateur and a member of the
Variety Club for many years, is in charge
of the
refreshments.
Kxpcriencc and planning—but mostly love
— went into Jo-Mor's newest theatre in the
shopping pla/^i complex on Route 96 at
\'ictor. It is minutes from anywhere in thi.-
Rochester area, according to William I.anev
general manager of the circuit. The Fastview
.ilready has hosted thousands of area the.i
tregoers. declares Laney. who says the theatre
has more free parking than any showhouse
in western New York and features
.Vmerican Seating's I.uv Seats, in which two
patrons can be more comfortable together
than ever before. He also points out the
house has the latest in equipment and the
finest in de luxe appointments. Jo-Mor now
has approximately ten theatres under its operation
in
the Rochester area.
Plan Theatre in While Plains
WHITF PLAINS. N.Y.—The White
Plains Planning Board has approved the construction
ol a ten-story. SI2.0(X).000 office
building .It the intersection of Mamaroncck
•Avenue .ind Bloomindale Road. .\ movie
theatre will be included in the two-acre development.
Heart Award Banquet Will
Be April 25 at Americana
M W "i OKK—The annual Heart .Award
banquet will
be held Tuesday evening, April
25. as part of the 45th annual Variety
Clubs International convention at the Hotel
Americana. James H. Nicholson, president
of American International Pictures, will
serve as chairman of the banquet, which
Pepsi-Cola is spninsoring. Preceding the
dinner is a cocktail party sponsored by
C.innon Films.
Ihree local Variety tents will be singled
out for He;irt Awards for their philanthropic
efforts on behalf of disadvantaged
and sick children.
Frank Yablans and Steve Ross are serving
as co-chairmen of the convention, which
is now comprised of 1 1 events, includiny
three
formal banquets.
Frank A. Calderone Is
Restoring 6 Theatres
J.WLAIt -A. .N.V.- 1-rank A. Calderone is
restoring six proscenium arch theatres in
Nassau. Calderone, who has spent the last
half-century in the twin careers of medicine
.ind the theatre, is committed to the rehabilitation
of the Cove Theatre in Glen Cove,
the Valley Theatre in Valley Stream and the
Wcslbury and Hempstead theatres,
Lhe Mincola 1 hcatre already is under reconstruction
and the job at the former Rivoli
Theatre in Hempstead (renamed Calderone
Two) has been completed.
All six of the houses date back to the
1 920s. when Calderone and his father Salvatorc
showed motion pictures and booked
vaudeville acts through the Keith-.Albcc circuit
on Ix>ng Island.
Radley Metzger Planning
Filmization of 'Score'
M V\ ^ ORk^l'roduccr-dircctor Radley
Metzger. president of Audubon Films, has
.mniHinccd plans for a film version of the
off-Broadway show "Score." Filming will he
on location this spring in Bled. Yugoslavia.
Metzger will produce and direct the film immediately
following the completion of editing
on his newest film "Little Mother."
which stars Christiane Krugcr as a woman
who loves her way to power.
Metzger describes the plot as "starting
where 'Boh & Carol & Ted & Alice' left
off." Audubon Films will distribute.
Regent Theatre to Be Razed
MHADVILLE. PA.—The Regent Theatre
at 1 inesville. constmcted in 192.3. has been
acquired by the Pennsylvania Bank & Trust
Co. I he building will be razed and a new
bank structure erected on the property.
^^^^^^^^
OIIONS, !«.
'
"
'1f»H (fee maxc — ^Ci U (Ac
Boi IC. K. Cedar Knolli, N .

. . John
. . Lenny
'Macbeth' Begins New York
Multiple-Run Engagements
NEW YORK—Roman Polanski's
"iVIacbeth,"
named "Best Picture of the Year"
bv the National Board of Review, began a
special engagement Wednesday (15) at the
Art, 72nd Street Playhouse and Embassy
72nd Street theatres in Manhattan and at
Diamond showcase presentation theatres
throughout the New York metropolitan
area, while continuing its long-running premiere
engagement at the Pla\bo\ I heatre.
I he acclaimed director's unique interpretation
of the Shakespearean tragedy for
Playboy Productions and Columbia Pictures
stars Jon Finch. Francesca Annis and
Martin Shaw.
PITTSBURGH
MATC) of Western Pennsylvania is urging
exhibitors to support Movie.s Now, a
quarterly fan publication of Flowers & Rovach.
which is editorially supervised under
NATO's public affairs committee . . . Manos
Theatres officials have notified film producers
of conflict with agreed-upon distribution
methods in the 1 6mm field—non theatrical
competition at schools, colleges, churches,
etc.
Angelo Marino, veteran retired Universal
film shipper-projectionist, is very well and
enjoying himself. We met recently and it is
always good to chat with Angy . . . "Kidnapped"
finally got on screen at the Warner
and was booked thereafter at other hardtops
and ozoners . Maloney, in years
past dean of old Filmrow. was hospitalized
at Mercy, where for years he has been a
daily
volunteer worker.
The Nixon gets a return of "Hair" on
stage April 12-16 ... Ed Blank, critic-editor,
described locally produced "There's Always
Vanilla" as "unappetizing" . . . "What's
Up, Doc?" was sneak-previewed at the
Fiesta Saturday (11). This is the Fiesta's
Faster season show.
Bi/arre .\rt Theatre has a tie-up with
Golden Triangle News whereby guest tickets
are distributed . . . There is a deep street
opening (for repairs) directly in front of the
Chatham Cinema . . . Lou Averbach, in film
distribution some years ago and now agent
for the Fulton Building wherein are located
nearly all film company representatives, was
the guest on radio's "Pittsburgh Now" program
Sunday ( 12).
The Liberty shossed "High School Picnic"
and "The Gathering" and the L'Amoure had
second or third-run exhibitions of "Pornography"
and "In the Spring" . Litman.
Press nightclub editor, again is cosponsor
of the Diamond Belts boxing tournament,
finals of which will be staged Monday
night. April 3. at the arena. He addressed
the boxing managers' clinic at the
tourney weigh-in Sunday (12).
(Continued on next page)
BOXOFFICE :: March 20. 1972
NORTH JERSEY
^^illiani Hanscom, former assistant manager
at General Cinema's Totowa Cinema
in Totowa. has been appointed manager of
the circuit's Hudson Plaza in Jersey City.
Succeeding him in Totowa is Charles Winshuh.
who had been an usher and chief oi
service there for the past two years. Carl
Kester is manager of the Totowa house.
"Dirty Harry" opened at .several neighborhood
locations, following three-week engagements
at exclusive area houses, and continued
to report excellent gros.ses. The same
was true of "The Hot Rock," which opened
in exclusive area showings, and "The Hospital."
being featured in several locations.
"Made for Each Other" and "Bedknobs and
Broomsticks" make up the list of current
releases in the area but the latter two have
not fared as well as the others.
Columnist Cieorge Kanzler jr., in a recent
edition of the Sunday Star Ledger of Newark,
praised the facilities of the Capitol in
Passaic, which has embarked upon a series
of rock stageshows. and drew many comparisons
between the Capitol and the now
defunct Fillmore East in New York City,
which for many years had been THE "spot"
for in-person rock group appearances. Operated
by Gabe Gargirello, the Capitol, which
seats nearly 3,000, was reopened in late
1970 after having been closed for over three
years. It formerly had been operated by
Stanley Warner for nearly 40 years prior to
its closing. At present, the Capitol features
X-rated films, a policy interrupted only b>
the Friday and Saturday night stageshows.
Kanzler states in his column that the Capitol's
sound system "makes it a better place
tor live music than . . . Carnegie Hall." The
rock group .series was begun about three
months ago. Recent shows included the J.
Geils Band, as well as an Evening of Solid
Gold featuring Frankie Valli and the Four
Seasons. The popular rock group Sha-Na-
Na will be featured Thursday (30) and Hot
Tuna and Commander Cody April 8. Al
Hayward and John Scher. producers of the
stageshows. have noted that the events have
been very successful and have attracted a
steadily increasing audience.
Comment Media Today, a publication of
the Roman C.ithiilic .Archdiocese of Newark,
continues to campaign against the showing
of X-rated films in the area. In a recent edition,
it is noted that if the old Legion of
Decency were active now. it would require
Catholics to stay away from several North
Jersey theatres. Included in a long list that
it named were: Cinecom's Royal Art in lr\-
ington; the independent Little in Newark;
Moss' Mall in Paramus: the independent
Ormont in East Orange: Savoy in Asbur\
Park. Strand in Keyport and Treat in Newark,
all independents, and General Cinema's
Hudson Plaza in Jerse\' City.
The independent .\tlantic in Atlantic
Highlands has discontinued its policy of featuring
X-rated films onl\ and now has begun
to present PG and G-rated shows as
well. This followed discussions between the
theatre owners and a new city administration,
which had announced publicly its dissatisfaction
with the X-film policy at the
Atlantic.
George Karros, manager of Fabian's Rialto
in Westfield. recently returned from a
weekend vacation in the Bahamas.
Colonial Cinema's Little in Wayne presented
a special advance preview of "King
Lear" for educators only on a recent weekday
afternoon. 1 he film opened the following
week at the Little, which is managed by
Bob Klaas. Klaas also is in charge at Colonial's
Willowbrook in Wayne. Both houses
are located in the Willowbrook Shopping
Center.
MCA Music to Administer
Catalogs of Williamson
NEW YORK—MCA Music, a division of
MCA. Inc., will administer the catalogs of
Williamson Music. Inc. throtighout the
world, effective May 3. The announcement
was made by Richard Rodgers and Lew R.
Wasserman. presidenf'of MCA. which is the
parent company of Universal Pictures.
The catalogs represent all the collaborative
efforts of Rodgers and Oscar Hammerstein
II. The agreement was made by Rodgers,
William Hammerstein and Sal Chiantia,
MCA, Inc. vice-president and president of
MCA Music.
UGT to Build 15 Minis
CORAM, N.Y.—Joseph W. Kosseff,
president of United General Theatres, Los
.Angeles, annoimced that I
.'»
mini-theatres
are planned for Suffolk County, N.Y., within
the next two years. The first two units to
be opened will be in Rocky Point and Mastic.
Lenny Schwartz Helms Twin
WFBSIFR. N.Y.—Lenny Schwartz, for
many years at Willow Point Park and more
recently manager of the Empire Drive-In, is
now manager of Cinema I and II at 3000
Winton Rd. South.
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()r()|tH tionists have
dreamed about in
their booths late
at
night.
That's why we call it "The
Projectionist's Projector."
Be an expert — make it
your projector, too.
Exclusive .'>-year warranty
parts and service.
DALLANTYNE^
OF OMAHA. INC.
1712 lackson St., Omaha, Nebraska, U.S.A. 68102 (402) 342-4444
Sold in Hic h'asi thmiigh Ihc following selected theatre equipment supply dealers:
Albany Theatre Supply Co.
443 North Pearl Street
Albany, New York 12204
Theatre Equipment & Service Co.
Subsidiary of Theatre Candy Co.
100 Lighthill Street
Pittsburgh, Po. 15233
Joe Hornstein Inc.
341 West 44th Street
New York, New York 10036
Theatre Service & Supply Co.
P. 0. Box 784
Doylcstown, Pa. 18901
(Continued from preceding page)
In near Mount Pleasant, readying the w.'llkept
facility for a new ozoner season, has
been recuperating from an illness. Bom into
the business, this veteran exhibitor put in
a bad winter but he's looking well again
and "ready to go" . . . The Casino featured
"G-.Siring Week." with a G-string lottery
on stage every evening of the week during
the burlesque show which is combined with
an adult movie or two.
Jeanic Faith Zadru/n>. 22-year-old bru
nciic and .Miss .Allegheny County from Up
per St. Clair, was crowned Miss Pennsx I
\ania at Washington Saturday (II). . . Got
don Ciibson of .Atlas Theatre Supply had
he.-n under the weather in recent weeks but
IS
active again and very much on the job.
House Bill 196. defeated by eight votes,
which would ha\e forced drive-ins to shield
screens if the picture was visible from any
highway or road, with minor changes, will
be re-introduced. HB 99S would prohibit
the exhibition of certain pictures at ozoners.
.Senate Bills 558 and 495. if enacted,
would ban X-rated films in outdoorers. SB
455 revises the criminal law and HB IV.^S
would repeal motion picture theatre cxemp
lions
from the minimum wage bill.
N'ariely Tent 1 will feature a Celebrity
Monte Carlo Night for Variety charities
Saturda\ night. .April S. in the Pittsburgh
Room o! the William Penn Hotel. There will
Ite door prizes, entertainment, buffet supper,
cic Tickets are S3.
In release here are "The Ra Expeditions."
"Chain Gang Women." "Someone Behind
the Door" and Pete DeFazio is releasing
"Bigfoot" throughout the area .
. . "Beauti-
Uil Babes" was at the Penthouse . . . .Alleghen\
County closed ice-skating rinks at the
North and .South parks, with 290.000 admissions
totaling more than S200.000.
l-laslcr Seal benefit premiere for "The
Ciodf.ither" at the Warner is dated for Tuesda\
(211. the night before the opening to the
general public . Theatres and
many others in the territory will present the
.inimatcd ',A Bo\ Named Charlie Brown"
tor matinees Saturday (25) and Sunday (26)
Mungello. former Slovan exhibitor
and film distributor and in recent years a
school teacher at Port Charlotte. Fla.. again
is active in film distribution in Florida.
"N for \ iolciicc" —that was the ad slogan
tor the Sianlevs "Mark of the Devil." which
was "guaranteed to upset your stomach."
Stomach distress bags were distributed at the
theatre for the film, which got an added
I riday (10) midnight exhibition. All ages
were admitted with parental escorts encouraged
. filmmaker Robert
Nelson will come here April 24 to present
and discuss some of his footage . . . Howard
Mahler will distribute "Lady Frankenstein"
locally.
E-6
BOXOFTICE :: March 20, 1972

Associated's Cinema
World 4-Plex Debuts
ERIE, PA.—Associated Theatres of Pittsburgh
has opened Cinema World, four-theatre
complex in a new shopping center near
the peninsula. Total seating capacity is approximately
1.600. Three auditoriums accommodate
370 patrons, while one seat>
470.
Gerald Vcntrello. who formerK helmed
Associated's Cinema KS here, is m.magcr
of the quadplex at 15th and Pittsburgh
streets. New manager at Cinema IS is Richard
Hulla.
Modern appointments are featured at the
four new theatres. Screen frames were manufactured
at Cheswick, Pa., by the Nick
Mulone & Son Co.. operated by Joseph and
Molly Mulone and son Nick. Cheswick exhibitors.
Ground Broken for Twin
Theatre in Chesapeake
CHE.SAPEARE. VA.—Ground was broken
recently for Bress Bros.'s Great Bridge
Twin Theatre, the first motion picture house
to be constructed in the city of Chesapeake
since its incorporation in 1963. Each auditorium
will seat approximately 275 patrons.
The twin theatre building will cost some
$200,000 and it is estimated that an additional
$100,000 will be spent for equipment
and furnishings.
Martro Acquires Capitol
BLOOMSBURG, PA.—Operation of
the
Capitol Theatre here has been assumed by
Millersburg-based Martro Theatres, it was
announced by Marvin R. Troutman. Martro
now has showhouses in Millersburg, Halifax
and Gratz. Pa.
Updating for Cinema 1
COLUMBIA, PA.—The Cinema 1
Theatre
here, recently purchased by the Klaus
Co., is undergoing a facelifting and renovation.
A late April opening tentatively has
been set for the house, which will show
"strictly family-type movies," according to
a Klaus spokesman.
Mayor Wants X Film Ban
YORK, PA.—Mayor Eli Eichelberger has
asked the city solicitors of York to design
a bill banning X-rated motion pictures from
the city. Movies rated X are a "sore subject
denouncing this type of entertainment." the
niavor said.
Raymond Beidler Is Dead
ALLENTOWN, PA.—Raymond Beidler,
69, projectionist at the Boyd Theatre here
for 42 years until the .showhouse was sold
two years ago, collapsed and died in the 600
block of New Street February 14. He is
survived by two daughters, four grandchildren
and five great-grandchildren.
Md. Censors Will Review
Cut Version of 'Yellow'
BALTIMORE—The Maryland State Censor
Board agreed Monday (6) to withdraw
its petition for a court review of the film
"I Am Curious (Yellow)" to allow the distributor
to resubmit the motion picture to
ihe board with five cuts it had proptised.
The action was taken in line with suggestions
by Judge Meyer M. Cardin in Circuit Court,
where a hearing on the board's second refusal
to license the film was slated to start.
Judge Cardin noted that another judge
had banned the film and this action had
been upheld by the Maryland Court of Appeals
and the U.S. Supreme Court. He stated
I hat he had no power to rule now that the
uncut version would pass the high court
obscenity test.
I he board several weeks ago suggested
five deletions and gave the distributor.
Grove Press, until Wednesday ( I ) to make
them but before that deadline arrived Ihe
board decided to ban the picture.
Francis B. Burch, attorney general of
Maryland, indicated he will not favor showing
the film until about 16 scenes he always
has opposed have been cut.
Ticket- Seller, 16, Foils
Holdup at Boyd Theatre
EASTON, PA.—Terry Bonstein. 16. ticket-seller
at the Boyd Theatre here thwarted
a would-be holdup man recently. She said a
man approached the bo.xoffice, brandished a
gun and demanded money. He pointed the
firearm at her, pushed a cloth bag through
the window and told Miss Bonstein she had
"two minutes" to fill up the bag.
As the gunman (who she said appeared
"nervous") reached into the booth, Mis'
Bonstein activated an alarm. An usher came
rimning from the theatre and the man fled
south on Third Street. He failed to get any
money and left his bag behind.
Baltimore Record Broken
By 'Lady Frankenstein'
BALTIMORE — New World
Pictures
Joseph Cotten-Sarah Bay starrer, "Lady
Frankenstein." opened at the Hippodrome
Iheatre here and broke Ihe house record
in the first week run. The film will have
an unlimited extended engagement.
New World Pictures chairman Roger
Corman also revealed that as a result of
the Baltimore reaction, an additional 10:)
prints are being made, thus totaling 250 fo.-
upcoming bookings.
M. J. Kniejski Succumbs
B.AI.IIMORE— Miecislaus J. Kniejski,
7S. formerly a distributor of Polish pictures
in the Maryland area, died Thursday (9) at
North Charles General Hospital after a long
illness. He came to Baltimore in 1938 and
was veil-known for a Polish radio program
specializing in traditional music and news
of that ethnic communits. which he narrated
for almost 35 years. He leaves two sons.
Jerome and Eurene. and five grandchildren.
BALTIMORE
JJeleii Back, wife of Leon B. Back, general
manager of Rome Theatres and NATO
ol Maryland president, is one of a group
of artists, members of Ihe local branch of
the National League of American Pen Women,
exhibiting their paintings and other art
forms through Saturday (25) al 7:30 p.m.
at Temple Ohcb Shalom, 7310 Park Heights
Ave.
Maurice Cohen, father of Irwin Cohen,
head of R/C Theatres, has opened his Monocacy
Drive-In, Taneytown The management
of R/C Theatres is
. . .
happy to announce
that Dave Knight, Virginia area district
manager, is back al work at his headquarters
in Culpeper, Va.
Variety Club Women and Tent 19 will
hold their annual Auction Luncheon Thursday.
April 20. al Summit Country Club.
Proceeds will go to aid handicapped children.
A new documentary film giving helpful
tax intormation is now available to local
groups and organizations from the Internal
Revenue Service, district public information
officer, in the Federal Building, 31 Hopkins
Plaza. Entitled "It's That lime of Year
.'\gain." Ihe film stars Theodore Bikel.
Ihe hearing on classification in Ihe House
of Representatives, Annapolis, was continued
Wednesday (8) before the Senate
committee but nothing was resolved, according
to Leon B. Back. NATO of Maryland
president, who attended both sessions.
Ronald Treedman appeared on behalf of JF
Theatres as a proponent of classification.
Ihree R C drive-ins have just opened for
spring and summer business, all in Virginia.
They are: Emporia Drive-In, Emporia;
Castle Drive-In, Martinsville, and Luray
Drive-In, Luray. David Knight, area district
manager, and Mike Hession, district manager
based in Fredricksburg, Va., have been
doing yeoman duty in presenting the ozoners
to the public in apple pie order.
Variety Club Tent 19 held an oyster roast
Sunday (12) at Overlea Hall from I to 6
p.m. Approximately 270 members and
friends attended. A gross profit of some
$900 was realized, according to Phil Harris,
chief barker. The money will go toward
buying Sunshine Coaches to aid handicapped
children.
From the headquarters of Israel Balista-
Olivieri, administrator of operations. Grant
(Continued on next page)
; USE TWO COLOR MOVIE HERALDS AND /•
PROGRAMS FOR THE BEST RESULTS!
en OKI pticis niiTil
tO^OFF ON FIBST ODDEK
IJ VOU MENTION THIS
JCIAICH *A01
PUBllCATION ANO Oft^t l» YOU WIITI lO* i*M»lll''
P^'

I
M)I)
WASHINGTON
fi iiiL'rii.iii hiliii Institute will present Ingrid
Bcrgnun in person Sunday evening (26)
MlU>uing .1 showing ot "Casablanca." Miss
Uergman currcnih is appearing live at the
Kennedy Center Opera House in "Captain
Urassbound's Conversion." the George Bemird
Shaw eomeds. prior to a Broadway run.
I he Swedish actress is expected to discuss
•ler career at the AFI Theatre and answer
ludience questions . . . During most of the
rest of March. .AFI will show a series of
sptirts on film and "The New Thing: Third
World Film Festival" . . . "The Gangster
.>n Film" will be the theme of a three-week
^ummer course July 5-25 which AFI will
^o-sponsor with the Screen Educators" Soci-
,i\ of Chicago at the University of Illinois.
John Kroumas, Tent 1 1 chief barker, has
lumied his committee chairmen: Entertainiient.
Flex Grant. WM.M. Radio announcer,
ind Mike Stein, realtor; membership. Philip
l'c>ser. R. Harris A: Co.. and Ralph Deckellaum.
.iitorney: special events. Ross Wheeler.
Wheeler Films, and Jerry Sand\. .MP
exchange manager; finance, Cabot Feldman,
director. D. C. National Bank; Sunshine
Coach. Nathan Goldman, attorney; welfare,
Morton Gerber. District Theatres president;
Juhhouse. Sam Felker. investments broker,
ind Herman Price, restaurateur, and public
relations. Alvin Raider. Raider Ad\ertising
\gency . . . Chief barker Broumas is maniger
of Showcase Theatres, which opened
he Waldorf Twin in Waldorf, Md.. Shopping
Center Wednesday (15). The complex
^eats 970 persons. Showcase Theatres also
expects to have completed by .May 24 the
Rockville Twin in the Rockville. Md.. Shopj-iing
Center, [win 1 has 800 seats, while
'le \vi. 2 .ludilorium is a 450-seater.
\kx Sthiiui'l.
L'nivcrsal exchange manager,
iradescreened his company's product reel
It .MPAA Monday (13) . . .Sam Bendheim
III. vice-president of the Richmond-based
Neighborhood Theatres, and biwker Floyd
Davis were Filmrow visitors.
Shep Bloom, 20th Century-Fox exchange
ii,in.ij;er. is back at his offices after hospitalization.
Bill Zotis. salesman, was acting
ehief during Bloom's illness.
Fred .Sappvrstciii, Columbia exchange
manager, returned from a Carribean cruise.
Doris (). Steffcj-, president, announced
:he opening of DOS Films, a newly formed
Nuhdisiribulion company handling the Washngton
exchange territory. Her new offices
ire located at Marlow Plaza. 2900 St. Clair
Dr.. Marlow Heights. Md. 20031. phone
S99-291 1.
I he local WOMIM ( Inb will be the hoscss
ch.iplcr lor the WOMPl International
eonlerence here .September 28-Octobcr 1 at
the Washington Hilton. Delores Eckcrsley.
Columbia, president of the local club, appointed
Doris Simms. Wheeler Films, convention
chairman, with Linda Danner. Capilol
Films lab. and Betty Kelly. Wheeler
l-ilms. co-chairmen. Eileen Olivier. 20th
Century-Fox, is chairman of the chapter's
nominating committee. Election of officers
for 1972-73 will take place at the next meeting,
.April 11 . in the Variety Club's quarters.
Interstate Theatres, a Boston-based circuit
which opened lis Cinema 1 and 2 .Aug. 18.
1971, in Long Meadow Shopping Center,
with approximately one-fourth of the theatre
complex inside the Hagersiown. Md..
city limits, seemingly is being troubled by
the Hagerstown Board of Zoning Appeals.
According to the Hagerstown Daily Mail,
the .Maryland Court of .Appeals ruled that
the Long Meadow Shopping Center had "no
right to build twin nunie theatres" at the
present location and said the theatres must
be closed or rebuilt—or redesigned so that
the theatres are wholly outside the Hagerstown
city limits. Said the Court of .Appeals,
"We would further add there is nothing
stated in this opinion which is intended to
prohibit Long Meadow from making use of
that
portion of the building King within the
cii\ limits in a manner which conforms to
the zoning ordinance or to use that portion
lying in the county for theatre purposes. In
that context, the property owners may have
won only a Pyrrhic victory." Mai Green is
the circuit's vice-president in charge of buying
and booking. Sol Sherman is his assistant.
Several area distributors attended the
theatres' auspicious opening, which was followed
by a cocktail-buffet at the nearby
Venice Hotel.
\ free parkinc experiment downtown to
encourage more theatre patronage was announced
by Mayor Lee Alexander. Between
6 p.m. and midnight on Tuesdays. Wednesdays
and Thursdays, motorists will be permitted
to park along sections of South
Salina and St. Warren streets. This will aid
both the Loews and the Eckel theatres.
BALTIMORE
(Continued from preceding page)
Theatres, and secretary -treasurer of GNO.
comes the news that one of his employees at
the latter firm. George H. Beatty. assistant
manager of the Hillendale Bowling Lane
concession, will be married Sunday (26). He
will wed Mary Katherine Fabiszak al 7 p.m.
at the Immaculate Heart of Mary Church.
,A reception will follow at Eudowood Gardens.
Irnia I racers, a veteran in the F. H. Durkcc
Ijiterprises payroll department, and Albert
Rohe. for the past two years manager
of Durkee's Boulevard (he's been with the
firm eight years), announced their engagement.
The nuptials will take place in Ma\
The Crest Theatre (JF) on Reisterslown
Road collaborated Saturday (18) in playing
host to 1,400 patrons, guests of the third
annual movie party sponsored by the Maryland
Center for Public Broadcasting. Owings
Mills. Aside from seeing T\' personalities,
they viewed a full-length feature film as
guests of JF Theatres. "Thoroughly Modem
MUlie."
BOXOFTICE :: March 20. 1972

NEWS AND VIEWS THE PRODUCTION cente:r
(Hollywood Utlicc—6425 Hollywood Blvd.. 465-1 1 fid)
B nai B'rith Award
To Gordon Stulberg
HOLLYWOOD—With 1,5()() motion picture
and TV stars and production heads,
civic and religious leaders, members of inindustry
and sports figures in attendance,
the Beverly Hills chapter of B'nai B'rith presented
its coveted "Man of the Year" award
Sunday (12) to Gordon T. Stulberg, president
and chief operating officer of 20th
Century-Fox Film Corp.
The 25th annual award was presented
Stulberg by Academy Award-winning star
Jack Lemmon at a formal dinner in the International
Ballroom of the Beverly Hilton
Hotel.
Hear Valenti, Stanfill
Jack Valenti, president of the Motion Picture
Ass'n of America, and Dennis C. Stanfill,
chairman of the board and chief executive
officer of 20th Century-Fox Film
Corp.. were the principal speakers. Entertainment
was provided by Monty "Let's
Make a Deal" Hall, serving as master of
ceremonies; Red Buttons; Jack Carter, and
singer Helen Reddy. The show was produced
by Mac Benoff. General chairman of
the dinner was Leonard E. Wasserstein.
The "Man of the Year" award was established
by B'nai B'rith— ."iOO.OOO-member
Jewish service organization—to honor an
"eminent representative of business and industry"
and "as a salute to American industry
for its furtherance of forward-looking
social and cultural programs."
Distinguished Honor Roll
Previous recipients of the award have included
Walt Disney. Bob Hope. Mrs. Eleanor
Roosevelt. Miguel Aleman. Dorothy
Buffum Chandler. Art Linkletter. Al Jolson.
-Mrs. Spencer Tracy. Mary Pickford. Walter
F. O'Malley. Conrad Hilton. Darryl F. Zanuck.
Jack L. Warner, i\lerv\n Leroy. Dann\
Kaye, Kirk Douglas and Stanley Kramer.
Stulberg. 47. a native of Toronto, Canada.
Was graduated from the University of Toronto
and received a law degree from Cornell
University Law School. Prior to becoming
president of 20th Century-Fox in September
1971, he was president of Cinema
Center Films and, for six years prior to
that, a vice-president and chief studio administrative
officer for Columbia Pictures.
Stulberg, his wife and four children reside
near Westwood Village.
to
Dale Olson Is Named
RC&B Vice-President
HOLLYWOOD— Dale Olson has been
named vice-president in the entertainment
division of Rogers, Cowan & Brenner, it was
announced by Warren Cowan, president.
A Hollywood trade newspaper writer for
many years, Olson moved over to Rogers,
Cowan & Brenner as West Coast director of
the motion picture department three and a
half years ago after two years as publicity
director for the Mirisch Co. Earlier, he was
a drama critic and reporter on Daily Variety
for six and a half years and had been Hollywood
representative for Boxofficf..
.Active in community affairs. Olson is a
past president of the Hollywood Press Club
and on the board of advisers of the California
Museum Foundation, the board of
governors of Film Industry Workshops,
founder of the Drama Critics Circle of Los
Angeles and on the public information committee
for the American Cancer Society.
Stanley Hough to Produce
'Emperor of the North'
HOLLYWOOD—Stanley L. Hough has
been named producer of 20th Century-
Fox's production, "Emperor of the North,"
it has been announced jointly by Gordon
T. Stulberg. 20th-Fox president and chief
operating officer, and Kenneth Hyman,
e.xecutive producer of the film. The appointment
means that Hough will relinquish
his duties as vice-president and director of
production operations for the studio.
At the same time. Stulberg disclosed that
20th-Fox has appointed Don Kran/.e as
executive production manager. Kranze will
work with Elmo Williams, vice-president in
charge of worldwide production, and Jere
Henshaw. vice-president, creative affairs.
'Octaman' In Final Stages
Before Summer Playdates
HOLLYWOOD—"Octaman,"
full-length
feature dealing with effects of water pollution
on our environment, is now having
optical effects added by Modern Film Effects
and will be ready for summer release,
according to producer Michael Kraike.
The monster-suspense feature, starring
Pier Angeli, Kerwin Mathews and Jeff Morrow.
will be ready for distributor screenings
by April 1.
"Octaman" was the last film for Miss
.\ngeli before her death.
Publicists Choose
New Name for Guild
HOLLYWOOD— Ihe membership of the
Publicists Guild has voted unanimously to
change the union's name to the Publicists
Guild of America, according to Henri Bollinger,
president.
"The guild's membership now encompasses
publicists who live and/or work in all
50 states, Canada and Mexico." Bollinger
pointed out. "Therefore, the membership
felt the expansionary designation more correctly
indicates the scope of the union's jurisdiction."
Bollinger also revealed that the guild's
executive board has named Mac St. Johns as
interim assistant business representative,
pending the final date of business representative
Lloyd Ritchie's retirement and a subsequent
election by the general membership of
a business representative to fill out Ritchie's
unexpired term.
St. Johns, who currently is director of in-
Publicists Guild of Ameri-
formation for the
ca, will continue in that office in addition
to performing the duties of assistant business
representative, Bollinger said.
Photoplay Magazine Prints
Its Annual Awards Ballot
NEW YORK— Ihe ballot tor Photoplay's
51st annual Gold Medal Awards, which are
the oldest awards in the entertainment industry
and the only awards based on a pwll of
the public, is in the current issue of the
magazine.
Readers are invited to select one candidate
in each of the following categories:
Favorite Female Star, Favorite Male Star,
Favorite Motion Picture, Favorite TV Program.
Favorite Comedy Star, Most Promising
New Female Star and Most Promising
New Male Star.
Last year's Gold Medal winners were: Ali
.\IacGraw and Ryan O'Neal, Favorite Stars;
"Love Story," Favorite Motion Picture;
"The Partridge Family," Favorite TV Program:
Flip Wilson, Favorite Comedy Star,
and Susan Dey and David Cassidy, Most
Promising New Stars. Special editors' awards
were presented to Jack Benny, Loretta
Young and Mae West.
Photoplay Magazine, the top entertainment
monthly, is published by Macfadden-
Bartell, the publishing division of Bartell
Media Corp. Recipients of the 51st annual
awards will be armounced in a future issue.
BOXOmCE :: March 20, 1972 W-1

Hollywood
KflK.b FRANK.U\ ICH Screened his !,rih
coming film "Stand Up and Be Counlcd"
for the Ladies of Variety at Columbia
Picture* Ho!l>"wocd facilities Wednesday
(15). This is a yearly luncheon screening for
the ladies, whose club is an au\iliar> of Variety
Clubs International. Jackie Cooper,
who directed the Columbia release, was
guest of honor.
"Bedknobs and Broomsticks." nominated
for five Academy Awards, is the seventh
Walt Disney film on which Bill Walsh and
director Robert Stevenson have collaborated.
One of the outstanding features of the motion
picture is its authenticity. As an example.
Portobello Road in London, a small
street with a big reputation for its legendary
thieves' market, was put together by Emilc
Kuri, who decorated the set— by dealing
with the dealers themselves.
New World Pictures chairman Roger Corman
will film a sequel to "Lady Frankenstein"
as a result of the boxoffice success
the Joseph Cotten-Sarah Bay starrer has
had in initial bookings.
*
Lou Gordon talked to Hollywood producer-director
Garson Kanin. author of the
memoirs of Spencer Tracy and Katharine
Hepburn. Saturday (IS) on Channel 52.
Kanin discussed these two legendary superstars,
their lives, loves and relationships.
*
Eight Cinemobile units are working with
production companies in Los .•\ngeles. New
York and .Mexico for Paramount. American
international Pictures, Warner Bros., Metro-
Goldwyn-Mayer. Cinema Arts and Filmways.
(Jne independent, making "The Doberman
Gang," used the system in March. "Up
the .Sandbox." starring Barbra Streisand,
which started for National General release,
had the Cinemobile System set by producers
Robert Chartoff and Irwin Winkler for their
First Artists
film.
*
Fred Hamilton was appointed as vicepresident
of U..S. Films by Omnibus Productions
president Frederick Broggcr. Offices
have been opened here al Goldwyn
Studios. First project is reportedly set at
S5.(X)0.000.
•
Rowland Barber. Iv5.'i Pulitzer Prize
nominee for his book ".Somebody Up There
Likes Mc." is joining the faculty of the Mel
Blanc Schixtl of Comnicrci.ils in Beverly
Hilts. Sl.irting in April. Barber will instruct
;! weekly communications workshop for new
writers.
American International Pictures' "Kidn.nppcd"
had a multiple-theatre opening
(ti'-C'ighout the Greater Los Angeles area
'Vtontfday (15).
•
"'c -s:-son5 have been named to the first
.ilii'cirions committee by Charles
Happenings
Boren. executive vice-president of the Ass'n
of Motion Picture and Television Producers.
They are Daniel Novak. Disney; Iva NL
Lewis, .MCiM; Daniel Cesarotti, Goldwyn:
A. David Eisenman, and Burt K. Ellis.
*
A group of scientific filmmakers, headed
by Jane Goodall and her husband Baron
Hugo van Lawick and "Bom Free" Bill
Travers, will co-produce a series of animalscience
documentaries with Metromedia Producers
Corp., it was announced by Charles
W. Fries, executive vice-president in charge
of production.
*
"Song of the South," Walt Disney's classic
picturization of the Uncle Remus musical
fables, now is expected to bring domestic
film rentals durings its current run making
this the highest-grossing reissue in Disney
histor)'.
•
Musical scores were set for three films.
Producer Walter Seltzer signed Perry Botkin
jr. to compose and conduct the score for
MG.M's "Skyjacked." Producer Daniel Cady
signed Jamie Mendoza Nava for his Clover
Films "Graves of a Vampire" and Joe Solomon
announced that J. J. Johnson, one of
the music world's top jazz trombonists, will
do the original score for Fanfare's "Top of
the Heap."
De Luxe ABC Theatres
To Premiere April 5
HOLLYWOOD—Henry G. Pliii. president
of ABC Theatres of California, announced
an event of major importance in
the entertainment industry with the .-Xpril 5
premiere opening of the two ABC theatres
in the multimillion-dollar .Xmerican Broadcasting
Cos. Pntertainment Center in Century
City, 1920-1940 Avenue of the Stars.
"Cabaret." starring Liza Minnelli and Joel
Grey, is the film selected for the opening.
Six months ago Miss Minnelli. together with
Plill, officiated at the unusual lopping-oul
ceremonies during which scripts, logos of
major motion picture studios and memorabilia
of entertainment personalities were
placed in a "Cornerstone of the Stars" and
welded into the gigantic structure.
A major part of the opening night's boxoffice
receipts will go to a charily, which
will make its own announcement. In attendance
at the premiere will be lop stars,
plus other leading entertainment, civic
and social figures.
According to Plitt, the theatres feature
innovative seats, the latest in projection and
sound equipment and the finest acoustics.
Adequate parking facilities are available
for patrons in the underground garage,
which IS the largest in the world.
Plitt further stated that only pictures
of major importance will play at the theatres.
Hafa Adai in Guam Is
Unveiled by Calvos
AG.^NA, GUAM—The 1,100-seat Hafa
-Adai Theatre in upper Tamuning bowed
Wednesday evening (1) with a special ceremony,
including a ribbon cutting and cocktails,
marking another milestone for the
Calvo family—Mrs. Veronica Calvo, wife
of the late E. T. Calvo, and her three sons
Paul, Eddie and Jerrv and their families.
The $1,000,000 de luxe showhouse opened
to Guam's movie fans the following da\.
Associated with the Calvos in this entertainment
venture are two physicians. Dr.
.Marciano Santos and Dr. Sinforoso Tolentino;
a printer, Felino Amistad; architect
Larry Johnsrud. and a contractor. Ely del
Carmen.
The Hafa Adai is located adjacent to
and east of the Guam Economic Developn
ment .•\uthoritv's industrial park in Tamuning
and is just south of .Marine Drive.
The theatre, which has a parking lot that
can accommodate 1.000 automobiles and
an emergency power generator, is the first
phase of a major commercial development
by the Calvos in the upj>er Tamuning area.
Other ventures in the planning stage include
a shopping center.
The thcaire has the finest in equipment,
including Noreico .^5mm and 70mm projectors
and an Electro sound system.
Draperies were furnished by Samson.
According to Jerry Calvo. president of
the corporation, the Hafa Adai Theatre also
may be used for purposes other than film
exhibition, such as convention meetings,
graduation exercises and musical performances.
The first such event was a recent
performance by a young Taiwanese concert
orchestra.
The theatre was constructed by Inland
Construction Co. Designer-architect was
Larry Johnsrud.
Other enterprises in which the Calvo
brothers have been involved include the
Guam Hilton, the Royal Taga in Saipan.
the nuillimillion-dollar Dandan land acquisition
.ind the Okura Hotel, which is scheduled
for completion late this year or early
in 1973. Only two familv businesses carry
the Calvo name—Calvo's Insurance Underwriters
and the Calvo Finance Corp.
Benefit SOCK Auction Is
May 20 at Century Plaza
LOS ANGELES—SOCK '72,
the second
annual dinner and auction gala to be sponsored
jointly by the Cedars-Sinai Medical
Center and the Variety Club of Southern
California Tent 25. will be held .Saturday.
May 20. from 6 p.m. to 2 a.m. in the
Los .Angeles and Santa Monica rooms of
the Century Plaza Hotel. Announcement
of the event was made by Steve Broidy,
president and chairman of the hoard of
Cedars-Sinai, and Spero L. Kontos. chief
barker of the Variety Club.
A super-auction for the benefit of the
pediatrics division of Cedars-Sinai and the
Variety Boys Club. SOCK "72 will offer
to the highest bidders a fascinating col-
\\-2 BOXOmCE :: March 20. 1972

•«
WB)
—
lection of more than 250 articles and services
valued from $250, including many
which are priceless. There will be a silent
auction for scores of other items, each
worth from $100 to $250.
Show business personalities and civic
,uid community leaders will be among the
more than 1,000 guests expected to attend
the black-iie event, which last year grossed
$185,000 for the two charities.
Reservations are $200 per couple, of
which $100 will be returned in script to
be used in bidding on the unconventional
bargains, such as walk-on roles in major TV
and movie productions, vintage British taxicabs,
a cosmetic eyelift, round-trip all expense
luxury vacations, couturiere fashions,
decorator furnishings and original works by
noted
artists.
The board of govemor.s of Cedars-Sinai
has selected SOCK as its special project,
according to Stanley M. Freeman, chairman.
Twenty top leaders of Variety Club
and the Medical Center have joined the
plannmg committee to arrange for procurement
of auctionable merchandise and services.
New Queen Will Present
Old-Time Cowboy Films
HONOLULU—Jimmy Garvalho, manager
of the New Queen Theatre, has put
together a program of old-time cowboy
favorites and is bringing back the good old
Saturday matinee movie. Beginning Saturday,
April 1, at 9:30 a.m.—and for 12 Saturdays
through June 17—he will feature a
rip-roaring double bill, plus a cartoon and
a chapter of "Captain Marvel."
With flyers, a big feature story in the
morning Honolulu Advertiser by staff movie
reviewer Wayne Harada, column items in
Eddie Sherman's daily morning chatter and
a piece in the afternoon Honolulu Star
Bulletin's column by Dave Donnelly, Garvalho
is beating the tom-tom for kids to buy
12-weck membership cards, a money-saving
device.
The special membership tickets are being
sold at the downtown King Theatre, at the
New Queen and the snack bar of Waialae
Drive-In.
Included among the movies in the western
film festival are old favorites starring
Tex Ritter, Wild Bill Elliott. Fred Scott, Roy
Rogers, Buster Crabbe, Bob Steele, Johnny
Mack Brown, Ken Maynard, Gene .Autry,
Rex Bell, the Three Mesquiteers, Smith
Ballew, Allan "Rocky" Lane, Buck Jones,
the Range Busters. Kermit Maynard, Bill
Boyd and Bill Cody. The "Captain Marvel"
serial stars Tom Tyler.
A special display has been put in the
New Queen lobby as a constant reminder
that it's solid family entertainment, the likes
of which are few and far between now.
'A Clockwork Orange and Tiddler
Score Peak 320 Percentages in LA
LOS ANGELES—Three holdovers (but
no new films) won their way into the elite
.^00 class and a fourth nearly made the
grade as many other features lost strength
at the boxofficc. The Hollywood Pacific
and Wilshire theatres reported 320, the peak
grossing percentage of the week, the former
with "A Clockwork Orange" and the latter
with "Fiddler on the Roof." Business tripled
normal returns at the Plaza, where "The
Garden of the Finzi-Continis" was in a
fourth week, while the Mayan Theatre reported
280 for third week business on "Easy
Virtue."
(Average Is 100)
Beverly— Nicholos ond Alexondra (Col), 11th wk. .170
Bru.n—The Hospital (UA), 12th wk 190
Chinese— Diamonds Are Forever [UA), 12th wk. ..130
Cinerama— Sometimes a Great t»4otion
(Univ), 12th wk 65
Crest—To Find a Mon (Col), 2nd wk 80
Egyptian—The Hot Rock (20th-Fox), 4th wk 90
Four Star Westwood—The Lost Picture Show
(Col), 16th wk too
Hollywood Pacific—A Clockwork Orange
(WB), I 1th wk 320
Loews—The Cowboys (WB), 5th wk 110
Ma, an— Easy Virtue (SR), 3rd wk 280
Mu-ic Hall— King Lear (SR), 3rd wk 75
Pacific Beverly Hills— Mary, Queen of Scots
(Univ), 1 1th wk 120
Pontages— Pocket Money (NGP), 4th wk 75
Picwood—The Boy Friend (MGM), 12th wk 70
Plaza—The Garden of the Finzi-Contints
(SR), 4th wk 300
Regent— Minnie and Moskowitz (Univ), 4th wk. ..100
Village— Made for Each Other (20th-Fox),
4th wk 100
Vogue— X Y & Zee (Col), 4th wk 65
Wilshire— Fiddler on the Roof (UA), 18th wk. .320
'Hospital,' "El Topo,' 'Fiddler'
Ten- Times-Average in Portland
PORTLAND — New arrivals changed
first-run gross standings considerably, with
"The Hospital" and "El Topo" sharing the
top rung at 1,000 with holdover "Fiddler on
the Roof." Another newcomer, "Dagmar's
Hot Pants, Inc.", and four tested holdovers
brought in five-times-average financial returns
and "Billy Jack," filmed in the Southwest,
ran its record run at Eastgate 1
through ' the 35th week, good for a sparkling
300.
Bagdad—Sometimes a Great Notion (Univ),
12th wk 800
Broadway 1 —The French Connection (20th-Fox),
12th wk 500
Broodwav 2—The Last Picture Show (Col), 5th wk. 500
Cinema 21—$ (Col), 12th wk 150
Eastgate — 1 Billy Jock (WB), 35th wk 300
Eastgate 2—Snow Job (WB) 450
Fine Arts— El Tooo (SR) 1 ,000
Fox—Dagmar's Hot Fonts, Inc. (AlP) 500
Guild—Strow Dcqs XRC', 12th wk 250
Hollywood—Fiddler on the Roof (UA),
13th wk 1,000
Irvington—The Trojan Women iCRC), 4th wk. . . . 1 SO
Laurelhurst—Such laood Friends (Para), 7th wk. . .450
Mount Tabor— Pccket Money (NGP), 5th wk 500
Music Box—The Hospital (UA) 1 ,000
Paramount—The Cowboys (WB), 4th wk 500
'Cabaret' Keeps No. 1 Spot
On Denver Business List
DENVER—Although "Cabaret." "Fiddler
on the Roof" and "The French Connection"
accounted for the top three grossing
percentages, there was steady patronage
to view just about every feature being offered
at first-run theatres. "Cabaret" tripled
average in a third week at the Denham.
"Fiddler" scored 250 as it started a fifth
month on the Aladdin screen and "The
French Connection" wound up a month's
time at the Paramount to a brisk 225 tune.
Aladdin— Fiddler on the Roof (UA), 17th wk 250
Centre—The Last Picture Show (Coll, 6th wk 130
Century 21 —Nicholas and Alexondra (Col),
3rd wk 135
Cherry Creek, Villa Italia—The Cowboys (WB),
4th wk 160
Cinderello City, North Valley, Westlond—Journey
Through Rosebud (SR) 90
Cooper— Such Good Friends (Para), 2nd wk 125
Denham—Coboret (AA), 3rd wk .300
Denver, Lakeside, Village Square—The Hospital
(UA), 4th wk 100
Esquire—The Boy Friend (MGM), 4th wk 65
Flick 1 —Sundoy Bloody Sunday (UA),
4th wk Not Available
Flick 2— Hoo-Binh (SR) Not Available
Ogden— Dealing ( 135
Paramount—The French Connection (20th-Fox),
4th wk 225
Towne, Monaco— Honky (SR), 2nd wk 100
Dick Kline to Photograph
'The Harrad Experiment'
HOLLYWOOD— Director Ted Post has
set cinematographer Richard Kline to photograph
the Cinema Arts production of
Robert Rinimer's best-selling novel, "The
Harrad Experiment," which went before the
cameras February 21. Kline is the awardwinning
cinematographer whose credits include
"Camelot." "The Boston Strangler."
"The Andromeda Strain." "Kotch" and
"The Mechanic."
Kline has developed a special feature for
Post, with the assistance of Harrison & Harrison
Optical Co., which will create a
Renoir look for the film.
"The process involves new filters which
were invented to reduce contrast without
diffusion," Kline..says.
Eugene Picker Will Helm
Sunshine Coach Program
HOLLYWOOD — Sherrill C. Corwin.
president of Variety Clubs International, announced
Thursday (16) that New York
showman Eugene Picker had accepted the
western hemisphere's chairmanship of VCI's
Sunshine Coach program. He succeeds the
late Spyros Skouras.
Modesto 'Adult' Theatre Closed
MODESTO. CALIF.—An "adult" theatre
at 613 Paradise in west Modesto has been
closed by officials. A zoning violation was
alleged.
CARBOKS, Inc. ^
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K. C«dor KmU>, NJ.
in Colifornio— Budd Theatre Supply Co., Culver City, 839-43J5
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Wtttcra TI>«otTlcal Equip. Co., Son FraneiKO %i .1-7571
la ArtzsM—Theatrttol Supply Compony, Pho«fii»—254-0215
in Colorodo^Nottofiol T>i«otT« C».. 0«nver—(25-0201
In Ufoh—L and S T1i««tT« Siippfy Co, Solf Lak* CHr—M«-t»41
BOXOFFICE :: March 20, 1972
W-3

1
The
LOS ANGELES
P
\Nalker Chapman, .la^ortising Oircctur lor
Rv'\j1 Theatres ol Honolulu. Hi., was
in town conferring with Leo .Miller about
iipconiinj; product.
H.irutd C'o'.ioii, vice-president of Invictus
Records, is the happv father of a son. Sean,
bom Thursday (9) at the Hollywood Presbyterian
Hospital. Mother and baby are doing
well
Bill Kort-iibrul, opening the Kinema I and
2 theatres in San Diego, also is the owner
of the Kinema Theatre in La Mesa.
Lynn White of Dallas, Te.\.. is the new
secretary to Ben Ohre of Jannopoulos iV
Ohre BiK>king Service.
.Say Irs Bros. Theatres, headed by Shan
and loin Saslcs. have introduced a new
policy in the Mayfair Theatre in Santa
Monica. They are having a festival of a
group of Jeaneite MacDonald-Nelson Eddy
films (and attracting sell-out business every
Thursday afternoon) for people from nursing
homes, convalescent homes and other
senior citizens. They already have shown
"Maytime" and "The Chocolate Soldier"
and in the near future will show "Naughtv
Marietta" and "Sweethearts." Ciucsts Thursday
(16) included the mayor of Santa Monic-a
and the parents of Shan and Thomas
Sayles. Saylcs sr.. who recently recovered
from a stroke, was able to attend.
.Shcrrill C. Corwiii was flying to New
Ytirk Iuesda> (7) tor planning anent the
Variety Clubs International convention when
his newest grandson. Daniel, appeared on
the scene. .Mr. and Mn. Bruce Corwin an-
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V4 BOXOFTICE :: March 20, 1972

^
Ed Jacobs Reopening
Tucson Movie House
TUCSON. ARIZ.—Edward J. Jacobs has
announced pians to reopen the old Paramount
Theatre on East Congress Street between
North Fifth and Herbert avenues,
across the street from the Congress Hotel.
The house will be renamed Cine Plaza, while
the adjacent sandwich shop, which will serve
theatre patrons as well as walk-in trade from
the street, will be called the Plaza Snack
Bar.
The theatre will show Spanish-language
and English-language motion pictures and
also will present talent shows and roadshows.
Jacobs said. He and his son Edward will
operate both businesses.
The showhouse is being remodeled with
a new refreshment stand. 1,000 new seats.
a wide screen and a new marquee. In addition,
new carpeting is being installed.
ALBUQUERQUE
The Screen Actors Guild, with 70 members
in New Me.vico. is scheduled to organize
here in early April, Officials of SAG
from Hollywood, including actor Joe Flynn.
who is on the board, were in town recently
to hold meetings with local members and to
make plans for organizing here.
Actor Slim Pickens, who has been in
many of the films made in New Mexico in
recent months, has been cast as a sheriff in
the feature production "Ginger in the Morning,"
now shooting here. Mark Miller. Susan
Oliver, Monte Markham and Cissy Spacek
star.
Film star Don Ameche is in town currently
to guest star in "Once More With Feeling"
at the Little Theatre. The play opened
Friday (17) for a 16-performance run.
Theatreman Boyd Scott, Farmington, was
overwhelmingly re-elected to his third term
as ma\or of this northwestern New Mexico
city in the municipal election. Scott handily
won the three-way race. His vote total was
3,120. Second was 18-year-old Steven Barron
with 450 votes and third was T. B.
Wilson with 116. Scott is city manager of
the Allen Theatres in Farmington and is a
long-time member of the New Mexico Theatre
Ass'n.
A thief who hit the Cactus Drive-In recently
must really like his pizza. Police officers
said that 100 tickets for 50-cent discounts
on pizza at the theatre's concession
stand were taken from the bo.xoffice.
Jury to Rule on Film Charges
SAN JOSE, CALIF.—Following a sevenday
trial, a municipal court jury was to decide
whether two films allegedly shown by
Peter Kuzinich at the Pink Poodle Theatre,
MS South Bascom Ave., in 1970 were "obscene."
The hearing evolved from charges
of "showing obscene films" in connection
with the exhibition of "Love Free Style" and
an untitled movie.
Salvadore Galvans Buy
Tucson Music Center
lUCSON, ARIZ.—Frances and Salvadore
Galvan have acquired the Tucson
Music Center, a landmark for 4.^ years in
the Old Pueblo, after leasing the building
tor the past year. The operation will continue
as the Cine Azteca, playing firstrun
Spanish-language films.
Georges DeMeester, president of the
Saturday Morning Musical Club, in annoiuicing
the sale, said: "With the building
ol the new Community Center and the
imiiled usage available lor our building,
we felt it would be best to convert it to
its best use—a Mexican movie theatre and
cultural center. The location is ideal and
with its Spanish architecture and history,
It is lilting the building should continue
to
serve Tucsonians."
The building was constructed in 1927 by
the SMMC as a cultural center .uid origin-
.illy was called the Temple of Music and
Art. A concert by Jascha Heifetz opened
the building in ceremonies that featured
other top musical, dancing and opera stars.
The Galvans have installed additional
theatrical equipment, as well as a ."iO-ton
refrigeration luiit and a new furnace. Cost
of current updatuig is estimated at S-^0,000.
Galvan said, concerning the purchase,
"It is my desire to give the Mexican people
of Tucson a first-class movie theatre.
In addition I plan Mexican stageshows and
am considering a Mexican restaurant and
Mexican art gallery to be located in the
wings of the building which surroimd the
fountained entrance court."
I he Galvans formerly operated theatres
in .San Bernardino, Calif., and Galvan also
was employed by the .Azteca Film Co..
which supplies the majority of Mexican
films in the U.S.
Smoking Is Not Illegal
In Tucson's Showhouses
lUCSON. ARIZ.— Lmanatmg from a
complaint from a reader in the "Action
Please" column in the Tucson Daily Citizen
rccentiv. City Councilman Richard Kennedy
February 22 moved for a no-smoking
ordinance covering private theatres and seating
areas in the new Community Center and
Convention Complex.
Commented Kennedy. "1 was surprised to
find that no city code exists prohibiting
smoking in theatres. I learned of this from
(he "Action Please" column in the paper."
The Tucson Fire Department declared
smoking is permitted in motion picture theatres
and places of assembly, unless otherwise
specifically posted, and that at one time
such an ordinance was in effect. It was repealed
approximately 12 years ago by a city
theatre lobby organization.
While smoking is specifically prohibitcil
at rock conceits in the center, Kennedy felt
that this was discriminatory, that the ban
shojid be applicable to every event in ever\
building in the complex. Possibly because
the majority of council members are smokers,
discussion of the proposed measure wa^
not ver>' fiery.
NGT's Buena Vista 2
Will Debut March 30
TUCSON. ARIZ. — National General
Theatres will open its new 544-scat showplace.
Buena Vista 2. Thursday (30) at 2I.'S
South Wilmot Rd. here, it was announced
by Nat D. Fcllman. president of the Los
.Angeles-based firm. Here for the ribboncutting
ceremonies will be film star Chill
Wills.
The opening will signal an addition to
the 802-seat Buena Vista, which bowed Feb.
9. 1967. and the two theatres henceforth
will become known as Buena Vista 1 and 2.
The new showplace, located to the left
of the present building, has been luxuriously
designed and embodies the same beautiful
features of its sister theatre, with wide-aisle
spacious seating and the latest innovations
in motion picture sound and projection
equipment. Fellman stated.
The inaugural attraction in Buena Vista
2 will be "The Hospital." starring Academy
Award winner George C. Scott, who has
been nominated for a .second Oscar for his
performance in the new United Artists film.
National General Theatres, which of)erates
over 250 theatres in 27 states, has eight
theatres in Arizona, four in Tucson and four
in Phoenix. Tucson showplaces include the
twin Buena Vistas, the downtown Fox and
the 22nd Street Drivc-In.
Ribbon-Cutting Marks Bow
Of Scottsdale El Camino
SCOTTSDAI.E. ARIZ.— Margaret Sklan.
Miss Arizona of 1971, officiated at ribboncutting
ceremonies marking the opening of
the El Camino Theatre Wednesday (I). The
inaugural film offering was Metro-Goldwyn-
Mayer's "The Boy Friend."
Among dignitaries on hand for the debut
of the El Camino were Arizona Gov. Williams.
.Sen. Fanin. Phoenix Mayor John
Driggs, Scottsdale Mayor Bud Timms and
many others.
Stereorama Filming Two
For Trans-Condo Films
DEMING, N.M.—Stereorama Productions
at present is in the heart of the Tres
Hermanas Mountains filming a feature titled
"Three Brothers" for Trans-Condo Films for
European distribution.
.After completion of "Ihree Brothers."
Stereorama will start filming another feature
titled "Cochise the Man." also for
Trans-Condo Films. This production is set
to roll in April.
aioHai
EXHIBITORS!
IN HONOLULU . . .
BEST ON WAIKIKI
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(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
Qi[aEW
BOXOFFICE :: March 20, 1972
W-5

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Sold in ihc West ihrvHigh ihc following selected ihc.iirc equipiiicnl supply dealers:
Tutk Wodell returned Ironi a trip to Portland.
Ore., where he discussed preliminary
plans for the upcoming engagement
of "A Clockwork Orange." Bardwell Jones,
publicist with Jack Wodell Associates, is
still in that area following through on advance
putilicity for the film.
Dave Baughn. sales manager for Eve Productions,
headquartered in I.os Angeles, was
in town calling on various accounts in conjunction
with ihc company's current product.
Kclated birthday Krcetings to Mike Powers.
Western division sales manager for Cinerama
Releasing. It was hard to suppress
hearing about the Monday (6) dale, what
with K.SFOs morning deejay Jim Langc
doing a long dissertation about Mike and
referring to him as the No. 1 grandfather
in M.irin CountN.
I nl\crsal branch inanaficr Jim Mooneys
daughter Pamela is up and about after being
in Mount Zion Hospital following an automobile
accident.
Numerous exhibitors, including .Arnold
.Shartin. Larrs dleason. Jim Peirson. .\\
Camillo. Ben Levin and Jesse Levin attended
the recent Paramount get-together in Los
,\ngeles. where they were treated to
(amongst other things) an advance screening
of The Godfather." The film is slated to
open here Wednesday (22) at the .M Levinni.in.iycd
Coronet Theatre.
It is good i

son, Joe Crotty, Lou Lencioni. Jim Cargyle.
Don Furrar. John Olds, Pete Vigna, Frank
Hopper. Dave Van, Keith MacCalium, Stan
Sperling, Wall von Hauffe. Gary Stevenson,
Dan Pavieh, Mort Dyksterhuis. Jess Wright,
Martin Foster. Gene Vitale. Harper Paul
"Snake" Williams. Mike Powers and Paul
Spier. First-place singles was won by Stan
Sperling, with runner-up honors going to
Harper Paul Williams. The douhles champs
were Gary Stevenson and Walt von Hauffe.
Incidentally, readers are invited to call Marty
Foster and inquire as to what the door
prize was that he walked out with.
Kaye Edwards and Jackie Kober are the
two cashiers at the Alexandria Theatre who
are kept quite busy these days with the good
attendance that the Columbia film "Nicholas
and Alexandra" is garnering. Those who
say that the prime film audience today is
mostly under .^5 should take a trip out to
the theatre and see the crowds, more impressive
at matinees, who are above that
age cutoff point. Good films do seem to
bring out that so-called "lost audience."
Akiro Kura.sawa's Academy Award nominee
for Best Foreign Film, "Dodes' Ka-
Den." is scheduled to open at the Toho Theatre
here in mid-April.
National General's "A Boy Named Charlie
Brown" played a special weekend matinee
engagement during a recent weekend at
a number of area theatres.
Metro-Goldwyn-Mayer held an advertising-sales
seminar in this city Thursday (9)
in conjunction with upcoming releases.
Heading the studio group were Bill Madden,
vice-president and general sales manager;
Lou Marks, assistant general sales manager;
Ted Hatfield, national advertising coordinator,
and David Forbes, assistant national
advertising coordinator, as well as Sid
Stockton, Sam Speranza and Howard Sandler.
Division sales managers, assistant division
sales managers and advertising-promotion
managers from the Los Angeles, Dallas,
San Francisco, Chicago and St. Louis divisions
also were in attendance.
Robert Lippert, veteran showman and operator
of a still-increasing circuit of theatres,
celebrated his 30th anniversary in show business
with a gala party at Trader Vic's February
9 for a contingency of friends and
Filmrow VIPs.
Bill Webb Managing Plaza
is
CAMARILLO. CALIF.—William Webb
managing the newly opened Plaza Theatre
in the Central Plaza Center. The 36()-seat
United General Theatres showhouse had a
gala grand opening Saturday (4) marked by
a film-cutting ceremony. Joseph Kosseff.
UGT president, and Joe Warshauer, executive
president, participated.
Wind Damages Ozoner Screen
CODY. WYO.—The screen of the West
Drive-In theatre here incurred heavy damage
during a late February windstorm.
Ali
"The Getaway" stars Steve McQueen and
MacGraw.
UGT Names Val Karner
VP, Real Estate Head
LOS ANGELES—Valentine R. Karner
has been appointed vice-president/ director
of real estate for United General Theatres,
Inc.. by Joseph W. Kosseff. president. Before
joining UGT. Karner was president of
his own firm. Franchise Sites. Inc. He formerly
was national real estate director of
Orange Julius; and previous to that, western
regional representative for Universal Food
Systems. He has over 13 years experience in
real estate acquisition—both nationally and
in
Europe.
As vice-president/ director of real estate
for United General, he is responsible for the
supervision and coordination of site negotiations
to locate United General Mini-Iheatres
across the country.
Lewis Duo Is Under
Way in EI Cerrito
EL CERRITO, CALIF.—Consiniction is
under way on a Jerry Lewis Twin Cinema
at 10624 San Pablo Ave. in the Moeser
Lane Shopping Center. Cameo Cinema will
operate the twin theatre under a franchise
from Network Cinema Corp.
Cost of the showhouse is estimated at
$70,617 and construction is by Gildner &
Shanks. Ontario. Calif., under the supervision
of Connally Development Co,, developer
of the shopping center. The facility will
be automated and will feature family-type
films.
Opening is tentatively scheduled in late
May or early June.
R&C Enterprises Buys
Movie House in Novato
NOVATO. C.-^LIF.—Donald F. Donohue,
operator of the Novato Theatre for the
past 22 years, has sold his interest in the
house to R&C Enterprises. Terms of the sale
were not disclosed.
R&C Enterprises is a partnership comprised
of Mrs. Pearl Raga and Bernard
"Bary" Carroll. Both plan to be active in
the operation of the Novato and have indicated
that there will he no major changes in
the policies established over the years by
Donohue.
Ownership of the Ignacio and Tiburon
theatres is being retained by Donohue,
Clint Mecham Is Heading
Cinemation SF Office
SAN FRANCISCO—Clint Mecham has
been appointed head of a new Cinemation
Industries San Francisco office by Harold
The new
Marenstein, vice-president of sales.
office marks the seventh sales office opened
by the company.
Mecham's responsibilities will include the
Seattle and Portland exchange offices. Headquarters
will be at 988 Market St.. San
Francisco. .
Unveil Twin Cinema
In Norwalk, Calii.
NORWALK, CALIF. — The Norwalk
Twin Cinema, located at the corner of Firestone
Boulevard and San Antonio Drive in
Norwalk, bowed Wednesday (1) featuring
"The Ra Expeditions" and "Black Beauty"
at Cinema 1 and "Song oi the South" and
"Never a Dull Moment" at Cinema 2.
The dualer offers 300 seats in each auditorium,
new projection equipment and a
totallv remodeled interior.
Two Angry Youths Attempt
To Burn Drive-In Screen
ALBUQUERQUE—Two youths, apparently
angered at being told to leave the
Duke City Drive-In here, returned to the
ozoner and attempted to set the screen on
fire, according to manager Lester Coker.
Investigating city policeman Gary Monin
said a witness reported to him that he saw
the two youths pile paper and weeds under
the screen and light it. while the show was
going on.
The city fire department was called and
extinguished the blaze before any serious
damage could occur.
Coker said they were identified as the
same youths who were ordered to leave the
theatre when they become hostile after one
was seen climbing out of a car trunk to
avoid buying a ticket.
The two escaped after setting the fire but
Coker said police are continuing the investigation,
since they have the auto license tag
number.
Mesa Theatre Sets Record
To Mark 25th Anniversary
MESA. ARIZ.—The Mesa Theatre at
Macdonald and First ,'\venue, a landmark
for two generations of moviegoers, is celebrating
its 25th anniversary this month. The
950-seat movie house is owned by the Nace
circuit and managed by John Godfroy. while
Lee Tillery mans the modern projection
booth.
The outdoor adventure film "Toklat" recently
broke all attendance records in the
quarter-century history of the Mesa Theatre.
Coalinga Ozoner Reopens
COALlNG.\. CALIF. — ,\lar\in Bell's
Coalinga Drive-in reopened Friday (3) with
a triple-bill treat for patrons. The first program
of the season featured ".Airport." "Support
Your Local Gun Fighter" and "Red
Sk> at Morning."
Joe Rosenfield Appointed
SPOKANE. WASH.—Joseph J. Rosenfield,
president of Favorite Theatres, has
been appointed coordinator of special events
and entertainment for Expo '74, it was announced
by board chairman Roderick A.
Lindsay.
BOXOFFICE :: March 20. 1972 W-7

Tom Smiley Elecled
Presidenl of RMMPA
1)1 N\ LK— lv>m Smile\. proiJent and
gencrjl in.m.iger ol \\ olfberg Thejlrc> here,
hui been elecled president of the Rock>
Mounljin Moiion Piciure Assn for 1972.
He succeed". Nalional General Theatres'
Jack .McGee. who will remain as chairman
ol the board.
.Snuley also is the national theatre chairman
for the Will Rogers .Memorial Research
Center and has served on the national
board of the National .Ass'n o! 1 heaire
Owners. He has been a board member
of the R.VIM PA for ten years.
Highland Ups Bob Spight;
Lynn Dunning to Aggie
lORl CCJl.l.lN.S. CUl-CJ. Uob Spighi.
who has been managing the .-\ggie Theatre
here since .Aug. 1. 1971. became city man-
Hiili S|iii:lit. WU. ri'(i'iill\ a|ipi>iiili-(l
iil> iiiaiiauiT of lliuhland I luatn-s in
Fort ( Olllns. Colo. I.ynn Duniiini:.
richi, siKii'i'di'd Spight ;is niiinaui-r of
the cirriiit's \i;uli' I lualri' in lort Cidlins.
agcr ol Highland Theatres February 15. He
succeeds Jack .South, who h.id been city
manager for the last seven years and who
has moved to Iowa to engage in farming.
Spight is a senior student majoring in
accounting at Northern Colorado University
at Greeley. .''0 miles from Fort Collins. Before
managing the Aggie, he man.igcd the
Campus West, Highland's other indoor theatre
m l-'ort Collins. Highland also ha.s two
drive-ins here, the Sunset and the Slarlitc.
The circuit, which started with the .Aggie
Theatre in 196,^, now has 26 theatres, all in
Colorado. However, the owner. Carlin
Smith, lives in Cheyenne. Wyo. Russell Berrv.
general manager, is stationed in Boulder.
Colo.
Spight's job as city manager of the foui
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Fort Collins theatres will keep him e.\tr..
busy while he is still in college. Lynn Dun
ning succeeded Spight as manager of th.
.Aggie. Recently Dunning has been emplo\
ed b\ the Target Stores here but, when he
was doing his military sersicc as a first
lieutenant in the Army, he was assigned to
special services as suf>ervisor of three theatres
at Ft. Huachuca, near Tucson, Ariz.
.Asked how his present job differed from
that at Ft. Huachuca. he replied with a
grin that he would not have to worry about
seat positioning lor "the brass." Dunning
also spent a year in Vietnam.
Since Dunning has been at the Aggie such
a short time, Mike Sprouse, who has been
assistant manager for a year, and Spight
explained why the on-campus theatre at
Colorado State University in Fort Collins is
not serious competition. Only the university
paper, the Collegian, carries its advertising
and it seldom plays a firsl-iun picture, li
customarily concentrates on foreign pictures,
those in the art category.
Spight added that
the university paper reviews
all their showings and this is a great
help on attendance— if the review is favorable,
which it often is. The local paper, the
Coloradoan. although it carries their advertising,
only occasionally reviews the films.
Bob Anderson, city manager of Highland
Theatres in Boulder, visited with Spight at
the Aggie February 19. Since both of thcni
are stationed in university towns, they are
conscious of the fact that this gives them
an advantage over non-university towns,
since students are in the age group that more
often attends the theatre.
Anderson has eight theatres to manage
(counting the twins as two)—four indoor
houses (one twin) and two drive-ins, one a
twin.
Stephen Moser Ncmieci TOI
City Manager in Bozeman
BOZEMAN. MONT.—Tim Warner of
Billings, general manager for TOI Theatres
here, has announced the appointment of
Stephen Moser as city manager. Mtiser joins
lOl after more than 16 years of theatre
management experience with National General
Theatres. He most recently has been
associated with NGT as manager of the
Liberty and I-o\-Holiday theatres in Great
Falls, Mont.
Moser. who is married and has three children,
is a graduate of the University of Denver.
He started his film industry career as
a doorman in .Sheridan and since has managed
theatres in Denver. Salt Lake City.
Laramie and Cheyenne (Wyoming) and in
Pocatello. Ida., prior to the Great Falls assignment.
Postpone Permit Approval
RFFDSPORl. ORE.—The city council
recently met to consider a
request for a permit
to construct a 300-seat indoor theatre
in Recdsport. Action was postponed until
.1 public hearing could be held, at which
time any residents who might object to the
proposal could voice their opinions.
Firsi Lewis Unit Is
Built in Denver Area
SECURITY. COLO.—One of the first of
the Jerry Lewis cinemas in the Denver film
area has been built here, a suburb of Colorado
Springs. The 346-seat facility owned by
John C. Alberison is being Iciised by Albert
J. Hoffman, with Mrs. Mickey Simmons as
manager.
The theatre is part of a shopping center
with a parking capacity of 400 cars and with
a drawing population of 19.000. The front
of the showhouse is glass and brick veneer,
with a 6\6-loot main sign.
Red suede vinyl wall coverings are used,
along with red and black-figured .Alexander
Smith carpeting. Seats by American Seating
are red, as are the drapes. The booth has
.^5mm automatic Simplex equipment. Restrooms
are walled with topaz and copper
American Olean glazed ceramic tile.
PORTLAND
Tlu- N ariciy t liibs Seattle-based Northwest
tent moves into the Rose City next
week with a campaign to raise funds for
more Sunshine Coaches. The Parry Center
already has a coach and several other charilv
organizations are on the priority list. Steve
Kugel and Hal Liptz will work with Fred
Me\er Stores, one of the Northwest's largest
supermarket chains, and with klSN Radio
to sell special stereo albums tcaluring 30 of
the nation's top personalities, including .Andy
Williams. All proceeds are earmarked for
the campaign, with no profit to the local
businesses hosting the effort.
Nude Dancing at Mini-Art
Banned by Denver Judge
DLN\LR NuJ. J.iiiciiii; a; tlu- .Mini-
Art theatre, which specializes in .showing
X-raled films, is frowned on by Count>'
Judge William H. Burnett. .After hearing
arguments and seeing the show at the theatre.
Burnett took the case under advisement
and handed down his decision Tuesday (7).
Judge Burnett ruled city ordinances had
been violated and that the performance was
not protected by the First .Amendment to the
Constitution, which guarantees free speech.
The penalties imposed were a fine of !s300
and a jail term of 90 days, both of which
were suspended on the condition that the
performers not violate the city ordinance
that prohibits such performances for one
year. Two girls were given the sentences. It
is
expected the ruling will be appealed.
Owners Reject OHer
Riviera
ASTORIA. ORE.—The owners of the
Riviera Theatre in .Astoria reportedly have
rejected
a proposal for the establishment of
a so-called "sex movie" operation in the
building. The showhouse is located at Marine
Drive and Tenth Street.
Burt Reynolds will star in "Shamus'
Columbia.
for
,V.d BOXOFTICE :: March 20, 1972

—
—
—
——
—
—
—
Xabaret' Rings Up 300
Opening Week in KC
KANSAS CITY—"Cabaret." backed b\
heavy promotion and glowing reviews,
opened at the Brookside with 300 per cent,
which put it in third spot among the city's
"top five." Leadership spot continued to be
held b\ "The Last Picture Show," grossing
an excellent 450 in a seventh week at Embassy
I and 2. Its nearest competition, "Fiddler
on the Roof," drew 350 in its Lith goround
at Midland I. In fourth spot was "The
Hospital" with a fourth-frame 250 at the
Plaza. Fifth place was a four-way tie at 200
between: "The Cowboys." (Blue Ridge H,
Glcnwood II), "The French Connection"
(three AMC units). "Sunday Bloody Sunday"
(Fine Arts) and newcomer "The Seduction
of Inga" (Boulevard and 1-70 driveins).
Another new entry drawing aboveaverage
business was "The Pink Angels,"
with a single-week 150 at four drive-ins.
I Drink Your Blood (SR);
.
(Average Is 100)
Blue Ridge I Pocket Money (NGP), 5th wk
Blue Ridge II, Glenwood II Cowboys (WB),
80
5fh wk 200
Boulevard, 1-70 The Seduction of Ingo (5R) . . . .200
Brookside Coboret (AAl 300
North Country (SR),
Cinema West 1, Ruskin 1
2nd wk Not Available
Crest, Shawnee
Eat Your Skin (SR), Maniocs on Wheels (SR) 100
I
Embassy 1, 2 The Last Picture Show (Col),
7th wk 450
Such Good Friends (Pare),
Empire 1, Glenwood I
4th wk 125
Empire 3— X Y & Zee (CoP, 4th wk 125
Fairyland 2, Uptown— The New Life Style (SR) ..100
Fine Arts Sunday Bloody Sunday (UA), 3rd wk. . .200
Four theatres The Pink Angels (SR) 150
Ind an Springs Who Slew Auntie Roo? (AlP),
1
100
2nd wk
Ind an Springs 3, Metro 2, Parkway Two The
French Connection (20th-Fox), 1 2th wk 200
Kimo, Kimo South Hollywood Babylon (SR),
150
Metro 1 Soturdoy Morning ;Col), 3rd wk 150
2nd wk
—
Mid'and Fiddler on the Roof (UA), 13th wk.
Plaza
I
The Hospitol (UA), 4th wk
.350
250
Skylark Drive-In Starts
Season With Fonda Films
LEAVENWORTH, KAS.—The
Skylark
Drive-In here kicked off the 1972 season
Friday (3) with a "Fonda Festival."
Attractions booked for the opening program
were "The Spirits of the Dead," with
Jane Fonda and Alain Delon; "Wild Angels."
starring Peter Fonda and Nanc>
Sinatra, and "The Trip," featuring Susan
Strasberg and Peter Fonda.
Jerry Lewis Cinema Bows
At Lake of the Ozarks
LAKE OZARK. MO.—The Jerry
Lewis
Cinema at the Lodge of the Four Seasons.
Lake Ozark, was opened recently by Al
Nichol.
The de lu.xe theatre in the tourist-attracting
Lake of the Ozarks region is the first
Jerry Lewis Cinema in
the area.
June Opening Planned
KIRKSVILLE, MO.— United General
Theatres marketing director David Goodp;ister
announced that a mini-theatre is being
planned for Kirksville, with opening
tentatively scheduled for June. Owners will
be Mr. and Mrs. Gene Miller of Kirksville.
TENT 4 TELETHON SETS RECORD—Joe Siiii|ikins. lout 4 chief harker.
St. Louis, points with pride toward the $3(»7,826 record-shattering total
pledged in the sixth annual telethon "Crusade for Forgotten Children." a
2()-hour spectacular staged Saturday, Fehruary 19. o>er KPLR-IA in the Khorassan
Room. Chase-Park Pla/a Hotel. Principals among the tireless workers ineluded,
left to right. Dion " lony" Peluso. unidentified participant, Frank ( her\itz.
Johnny Londoff. Sinipkins, Kd Dorsey (telethon chairman), Milton .Mandel, Leon
Neunian, .lack Ciaragnani, actress-singer .Maureen Arthur and Boh Fahry. All proceeds
will go toward the support of children's charities in the metropolitan area.
George W. Wilson Honored
By Projectionists' Union
JOPI.IN, MO.—George W. Wilson, 92-
year-old member of Moving Picture Machine
Operators Local 465, was presented
George W. Wilson, right, receives a
gold union card from R. L, Lting, secretary
of Moving Picture Machine
Operators Local 465.
with a gold union card by union members at
a local-spimsored breakfast Sunday (.5) at the
Holiday Inn. A delegate to the Joplin Centr.d
Labor & Trade .Assembly. Wilson has
been affiliated with the union for .5.5 years.
serving in practicalU' every office.
Wilson retired as a projectionist at the
age of 81 but continued as a business representative
for the local union. He retired
from this post effective Sunday (5).
.•\ former Roman rider and trapeze performer,
Wilson was "born in either a baggage
car or under a tent." according to R.
L, Long, secretary of the union. His parents
were circus performers,
Wilson received his union card in 1917,
then worked as projectionist at the former
Paramount Theatre from 19.^4 until 1961.
Prior to that he was employed for many
years at
Main streets, with his employment there
dating from the time the house was known
the Orpheum Theatre near 6th and
as the Ideal Theatre, Long said.
Wilson and his wife Minnie live at 1918
Joplin .'Vve. A stepdaughter lives in Rockford.
III.
14 Members Inducted
At Tent 10 Luncheon
INDl.ANAPOl.lS-^Vanety Club lent 10
inducted 14 new members at the annual VIP
luncheon held in mid-February. New members
of Variety are: Ray Bates, David Batlas.
Milton L. Bohard. William Daurelle.
J homas Cioodman. Jack Ciorman. Benjamin
Mordecai. Gregor\ Poggi. Arthur W. Standish.
Kdward J. Stern. Robert W. Wilder. H.
E. Wilsken jr., Robert D. Brinkers, Richard
E. Delaney and inducted into Women of
Variety was Mrs. John Holokan.
Indiana Gov. Edgar D. Whilcomb was
present and presented a proclamation designating
February 13-19 as Variety Week,
calling upon the citizens of the stale to support
Tent 10. Sig Collins, famous "Voice of
the 500." read the proclamation to the
many industry and business leaders of the
area who were in attendance.
The annual Heart Award was presented
by chief barker Elmer DeWitt to Ciordon
Thompson, headmaster of Orchard School
for Retarded Children,
Co-chairmen of the VIP affair were E.
Edward Cireen, Robert V. Jones and Frank
Powell, the latter acting as master oi ceremonies.
An open house reception and appreciation
party was held by Women of Variety Thursday
night. Febniary 17. at which time certificates
were presented to Encore Award
members and Variety Club members who
spent endless hours during the past year
preparing for the awards ball.
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BOXOFFICE :: March 20, 1972 C-1

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Qi'oi%e W. l.ehr. presiding judge of the
Jackson County Court, celebrated his
.i.'iih binhda\ Friday evening (10) with a
dinner and a special fund-raising screening
of a film satire about Richard M. Nixon.
More than 80 persons attended the dinner,
which was held at the Prom-Sheraton Motor
Inn. before moving on to the Capri Theatre.
There, a benefit showing of "Millhouse: A
White Comedy." was attended by about 400
people. Donations were SIO apiece. The
money obtained will be used to retire a debt
incurred during the 1968 signature drive
for the Jackson County charter.
Burnlars struck several Filnirow exchange
oiiicL^ Some lime -Saturday (II). the Paramount
Pictures office was broken into and
several pieces of office equipment stolen.
Numerous offices located in the Colgate-
Palmolive Building. 17th and Wyandotte,
also were rifled and ransacked, including
2()ih Centur>-Fo\. United .\rtists and Mercury
Film. Police arc investigating the thefts
which, of recent months, have been recurrently
plaguing the Row.
Bev Miller, Mercury Film, flew to Los
Angeles Wednesday (15) to meet with David
Cohen of Four A.ssociates. I.arry Woolner
of Dimension Pictures and Roger Corman of
New World Pictures. Monday (20) Miller
welcomes Herbert Schlossberg of Transvuc
Pictures. Los .Angeles, in Kansas City to discuss
his compan\'s forthcoming product, including
"Incredible Challenge" and "The
Peace Killers."
Dr. .lames K. Ixiulzcnhiser, local psychiatrist
and president of the Kansas City Film
Critics Circle, will leave Monday (20) for a
two-week vacation in Hawaii. His wife and
children will accompany him. Dr. Louizcnhiser,
who recenth was a speaker on the
Show-.^-Rama program, addressed the Johns«.->n
County Young Matrons on contemporary
films at the Leawood Country Club.
Don \\alker. Warner Bros, area exploitcer.
was in Des Moines Thursday (16) for
two invitational ,screening.s of "A Clockwork
Orange." held at the Cinema I Theatre.
Out-of-town exhibitors seen on Filmrow;
From Missouri—Elmer Bills jr.. Salisbury;
Bob Buscher, Fxcelsior Springs: Dick Fryer,
Nevada, and Bill 1 homas, Marshall. From
Kansas—Sterling Bagby. Stockton, and
("h.irlcs Thomas. Osawatomie.
.1(111 Kile, former National Screen Service
Sold in ihe Central region through the following selected theatre equipment Mipply
dealers:
booker, returned Mondav (1.'') to visit
Gcr-Bar Inc.
339 N. Capitol Avenue
Irdianapolis, tnd. 46204
Mid-Continent Theatre Supply Corp.
1800 Wyandotte Street
Kansas City, Mo. 64108
aioHai
EXHIBITORS!
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BOXOmCE :: March 20, 1972

friends and fellow workers. He soon will
join a local florist shop.
Jean Calvert, Universal Pictures office
manager and head booker, returned Monday
(13) after her recent illness.
Dorothy Heller began work Monday (20)
as the new office girl in the Paramount exchange.
MGM screened "One Is a Lonely Hunter"
at Commonwealth Thursday afternoon (16).
Forty years ago, according to the column
of that name in the Kansas City Times
Monday (13), the Uptown Theatre presented
"The Gay Caballero," starring Victor Mc-
Laglen. Mae Clark and Lew Ayres appeared
in "Impatient Maiden" at the Mainstreet,
while John and Lionel Barrymore lighted up
the Loew's Midland's screen in the thriller,
"Arsene Lupin."
The Movies! Debuts
In Joplin, Mo., SC
JOPLIN, MO.—The opening of the
Movies!, twin theatre in the East Gate Shopping
Center, Joplin, Wednesday (15) was
announced by Oklahoma City-based American
Automated Theatres. The public debut
was preceded by an invitational champagne
premiere for civic and business leaders,
hosted by Mid-State Theatres, owner and
operator of the dualer.
Headquartered in Wichita, Kas., Mid-
State is regional sales and service administrator
for AAT in portions of Kansas and
Missouri.
The Movies! is fully automated, with one
auditorium seating 333 and the other 218.
All theatres franchised by AAT feature
colorful, nostalgic interior and exterior
decor highly reminiscent of Hollywood's
"golden years," with pictures of the great
stars of yesteryear, old posters and other
motion picture memorabilia. The house is
carpeted throughout and the auditoriums
offer wide seats and wide row spacing.
J. Cooper Burks. AAT president, also announced
the sale of franchises for mini-twin
theatres in new shopping centers in Stillwater,
Okla., and Dallas, Tex. Both are
scheduled to open this fall.
112th Jerry Lewis Unit
NEW YORK—A 350-seat Jerry Lewis
Cinema opened Friday (10) in Highland
Center, Lake County. Highland, Ind. Benjamin
Melniker, president and chief executive
officer of Network Cinema Corp., announced
the opening of the 112th Lewis
Cinema now in operation. Mark Cinema is
area director and Oak Cinema is the exhibitor.
THESSTRE EQUIPMENT
"Evervthing for the Thenire"
339 No, CAPITOL AVE., INDIANAPOLIS. IND.
ST .
LOUIS
JJarry Kaufman, official Filmrow photographer,
and Beverly Passer will wed in
a private ceremony in the study of Rabbi
Bernard Lipnick at B'nai Amoona Temple
at 8 p,m. May 1. Ace lensman Harry, who
traces his career to early beginnings on the
BoxoFFiCE staff in Kansas City, and Bev,
his assistant and secretary, will continue
operating the new "family" firm. Pictorial
Press. Following a brief honeymoon at
Lodge of the Four Seasons at the Lake of
the Ozarks, the pair will reside at 1512
Parkway Dr. in suburban University City.
Stan Kann, theatre, club and TV musicomedian
and staff organist at Arthur Enterprises'
Fox Theatre, has recorded a new
stereo album. "Stan Kann in St. Louis," recorded
at the Fox during the time he was
playing the background music for the silent
film, "Hunchback of Notre Dame," The
comprehensive album covers pop tunes,
standards and musical comedy numbers and
is available at $5.50 from Kann at the Fox
Theatre, 527 North Grand.
Marge, wife of veteran exhibitor Harry
Wald, has been released from Moberly Community
Memorial Hospital, where she received
treatment for injuries sustained in
an automobile accident in
the Moberly area.
Grandvlew Cinema gallery, Grandview
Shopping Center, recently featured a showing
of the paintings of Norma Malerich.
A series of eight Hollywood productions
scanning the film career of Bette Davis from
1934-1961 is being presented at no charge
at the St. Louis Museum, with showings at
6 and 8 p.m. "Of Human Bondage" was
shown Friday (3). Others scheduled include:
"Bordertown," Friday (10): "Elizabeth the
Queen." Friday (17): "Dack Victory." Fridiy
(24): "The Little Foxes." Friday (31):
"Now Voyager." April 6: "M\ About Eve,"
.Anril 14, and the final in the soring series,
"Whatever Happened to Baby Jane?", April
21.
In a recent story about CATV appearing
in the Post-D'spatch. it was said that a cable
operator in this city might include an independent
station in Chicago among the two
'd'stant signals" in his service. The rules
published by the Federal Communications
Commission, however, restrict a cable operator
to stations in the two nearest cities, if
they are among the nation's top 25 markets.
For St. Louis, the cities in the catcgor\'
would be Kansas City and Indianapolis. Jeff
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TERRITORY
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EXHIBITORS
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Confacf
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Freund. an FCC attorney, said that St. Louis
probably would be able to bring in a more
distant city such as Chicago only when a
program from one of the other cities had to
be blacked out because of copyright laws.
Local exhibitors evidenced interest that a
never-collected 25-cent admissions tax to
X and R-ratcd movies in Clearwater, Fla.,
has been declared unconstitutional by U.S.
District Judge William T. Hodges. The June
1970 ordinance was never enforced. It was
tied up in litigation by three theatre owners
and an injunction stayed the fee, pending
a court decision. Hodges ruled that it was
discriminatory, violating the First and 14th
Amendments.
INDIANAPOLIS
Twentieth Century-Fox moved Friday (3)
from Meadows Pkwy. to a new branch
office at 3919 Meadows Dr., Suite LIO,
Indianapolis 46205.
The Variety Club presented its annual
Encore Awards at the Athenaeum for the
best performances in nonprofessional theatre.
Statues were distributed among members
of groups participating in the annual Variety
function. The Merit .'\ward was presented
by Tent 10 chief barker Elmer N. DeWitt
to Carl Weinhardt jr., director of the Indianapolis
Museum of Art. This award is
presented
each year to the professional in
cultural or entertainment endeavors whose
work has made a significant contribution.
Max Cooper Seeks City Post
DODGE CITY. KAS. — Max Cooper,
manager of the South Drive-In. recently
filed for a position on the city commission.
A lifetime resident of Dodge City. Cooper
and his wife Kelly have two daughters,
Diana, 4, and Angela, 3.
Patricia Smith will portray Jack Lemnion's
wife in "Save the Tiger" for Par.aniount.
APRONS
Plastic and Cloth
C. R. FRANK POPCORN & SUPPLY CO.
2219 Delmar Sr. Louis, Mo. 63103
(314) 436-7700
BOXOFFICE :: March 20, 1972 C-3

. . . Lester
CHICAGO
Abbott I healr« k(|uipiiieat Co. i:nginccr:>
Crown Inteniatloiial's "Stanley" seems to
ha\t' been tru\ cling on a busy schedule
have created what can be called "eager anticipation"
among exhibitors. As an aid.
fulfilling the company's commitments. Harold
Abbott jr.. head of the Abbott organization,
said Tom Brenner had just completed
Crown has produced a special 12-minute
promotional short on the feature showing
the installation of new \enon lamphouses in
some of the highlight scenes. Jack Gilbreth,
the .\dams. State and Washington theatres
president ol Gilbreth Films, is arranging
in Quincy. Gene Bo*.>s. he reported, supervised
the installation of the Christie Aulo-
special showings of this reel in conjunction
with tradeshowings of "The Stepmother,"
wind film transport svstem in the .Art and
another Crown spring attraction. In addition.
lllini theatres. Champaign. Jmi Reed installed
a new Christie .\utowind transport
"Point of Terror." which was an outstanding
grosser in many of its various openings,
system and .xenon equipment in the Waukegan
Drive-In. Waukegan. and at St. Joe
purposely has been held back by Gilbreth,
pending mild spring weather. This means
Autivin, St. Joseph. .Mich.
release to theatres here is scheduled to take
"I CANDY COMPANY
Ted Ixtnis of Cinerama Releasing Corp. place April 28.
has set up two multiple bookings. Popular
Ed Seguin. in charge of advertising and
"Straw Dogs" goes into 40 hardtops and
publicity for .ABC-Great States, reported
drive-ins for its first outlying showing and
that the Italian newspaper is accepting ads
" [ales f'rom the Crypt." which is receiving
for the Chicago Theatre opening Wednesday
giK>d respitnse from critics and patrons, is
(22) of "The Godfather" but this is not the
presented for the first time in 24 theatres.
case insofar as Italian-language radio programs
()li»c Podhorsky. office manager for Kaplan-C\>niinL-nt.il
are concerned. It seems the ads were
Pictures, is enjoying a Caribbean
cruise.
despite the fact that New 'Vork's Italian
canceled the day after they were approved,
Anti-Defamation Society now approves the
A popular opener here in selected outlying
theatres is Snow Job," which shows recently was a guest of honor at one of the
film. Albert S. Ruddy, producer of the film,
Jean-Claude Killy. "the world's greatest
society's affairs.
skier." in action in his first full-length feature.
Participating in this presentation are Teilcl Film Corp. is putting one of the
the Uptown. Century. Gateway, Varsity and newest horror films into release, "Dracula
the Paramount in Hammond, Ind.
\s. Frankenstein."
Joe (irnsMiiaii. manager of the United "The (iod.son." booked into the Shangri
.Artists Iheaire. says he has never experienced
La by Sam Kaplan, head of Kaplan-Con-
reaction to a movie as audible as that tinental Pictures, was the source of some
which his audiences evidence at every unexpected excitement and the action left
showing ot the current attraction. "Cabaret." no doubt about a live women's lib group
He compared it to the reaction of playgoers here. Opening ads and a sign in front of
at a live performance. There is applause for the theatre had stated: "No woman allowed
unless accompanied by a male companion."
each song sung by Li/ii Minnelli . . . Filmnig
of Desmond Morris' best-seller, "The In nothing flat, rebeling women were parading
Naked Ape." was done here for one week.
in the theatre block with placards in
Scenes were shot at the Civic Center and objection.
the Field Museum of National History, with
the two ci>-siars. Johnny Crawford of TV .Sol (iordon, publicist for 20lh Centuryand
Victoria Principal, the former Orange Fox, is hosting previews for one of the
Howl queen. This marks Playboy Productions'
company's newest, "The Hot Rock." Ciordon
second movie. Playboy's third film is expects to greet director Peter Yates, who
reported to be "Status Quo Vadis" by also made "Bullitt." here for the opening
Donald Driver, who is directing "The Naked April 14.
Ape"
Hcrschcll Lewi.s. president of Lewis Mo-
•lon Picture Enterprises, is headed for New
N'ork to discuss distribution arrangements
Mr his recently completed "Gore, Gore
CANBY-POPCORN
^lirls."
SEASONING—BOXES—BAGS
Actor Waller Sandc. 63, collapsed and
For Tktatrts and Drnrt-lns
lied here .it ()' Hare International Airport.
-SEND FOR NEW-
His body reportedly was returned to Van
COMPLETE PRICE LIST
Niivs. Calif., where he lived.
Disiriliuton Nt
Ilu- Mi(l«fst prvniicrv of Vittoria Dc
ORANGE CRUSH and
Sicas latest film. "The Ciardcn of the Finzi-
FULL LINE SYRUPS
Continis." was held at the near north Cincna
Theatre as a benefit sponsored by the
POPCORN BUTTER CUPS
W« Conr FbH liM No( « C«W CiWi
oung people's division of the Jewish United
rf*l«M ttu M Ot«M t» $1MuW ar Mm
I und of Metropolitan Chicago.
Siir|iri>.i-s iu'\cr cease! .At least this is trn
!i the case ol Dave Friedman's "Long Swill
Sword of Siegfried." It was booked into the
Towne Theatre for nine days. But. in view
of the exceptional grosses which were racked
up in this short period, the engagement has
been extended to four weeks. Gilbreth
Films, distributor, has an accumulation of
other Wisconsin accounts now asking for
.Aaron Schlessman. head buyer
prints . . .
for Prudential Theatres. Milwaukee, phoned
Jack Gilbreth to transmit the happy news
that the Tower Theatre, playing "Sensual
Communication." will have an engagement
extending probabh three weeks. This film
represents the first Gilbreth-distributed film
going into the Tower in many months and
.Aaron now has booked four additional
movies.
Big news! Jack Botaro. office manager
and head booker for Universal Pictures, and
his wife Dee Dee became parents for the
first time. It's a boy. Tony, weighing seven
pounds. 1 3 ounces.
A measure of Clint Eastwood's popularity
is borne out by the return of two of his
films. "Play Misty for Me." which had
pla\ed the Chicago Theatre earlier, and
"Beguiled." which had a run at the Roosevelt
Theatre last September. Both are back
in a repeal bill at the Chicago Theatre.
Kud I oren/ ol ihe Kewance Theatre. Kewanee.
was in town checking new product
Stepner of the Evanston Theatre
is vacationing in San Diego . . . Universal
Pictures staffers are already at work on the
combination first-run neighborhood book
ings of two new ones: "Silent Running" and
"The Raihvav Children." both of which are
rated G.
The S. B. Greiver organization will do the
buying and booking for the Jerry Lewis
theatres which have started operations in
this area. This involves a twin in LaSallc.
as well as properties in Justice and Elk
Grove and a unit in Highland. Ind.
Tony Curtis heads the fast-growing list
celebrities who have accepted the invitation
of the Variety Club of Illinois to attend its
Celebrity Ball to be held Friday night
(24). Curtis said he had become a booster
of the international fund-raising organization
since participating in many of the London
chapter's affairs last year while there filming
his TV series. "The Persuaders." Celebrity
guests also will include George Kirhy. Phil
Silvers. Larry Blyden. Lew Parker. Carl Ball.intine.
Irene Dailey. James Broderick, Lee
Pelty. Billy Eckstine. Monty .Alexander, Rex
Everhart. Patrick Bedford. Barbara Lang
and Chris Callan.
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\ BOXOFTICE :: March 20. 1972

CRC Hosts Charlotte
Territory Seminar
CHARLOTTE — Arthur Manson. Cinerama
Releasing Corp. vice-president in
charge of advertising and exploitation, conducted
a seminar on the company's spring
and summer product for exhibitors, advertising
representatives, exploitation directors
and circuit officials in Bob Schrader's Visualitc
Theatre.
Manson's main topic was the multiple
opening in key locations in this territory of
"Beware My Brethren." He was assisted in
his presentation by Joe Wolfe, CRC Washington
exchange manager, and Steve Cucich.
the company's Southeastern advertising and
exploitation director with headquarters in
Atlanta.
Present were Jack Jordan, ABC Southeastern
Theatres Charlotte exploiteer; Allan
Lock, ABC film buyer: Herb Boswell, ABC
exchange manager; Danny Deaver, Charlotte,
Eastern Federal Corp. ad and exploitation
chief; Bob Schrader, Piedmont Promotions;
Addle Marks, Stewart & Everett
Theatres, and others.
Shown were promotion clips of "Tales
From the Crypt," "Puppc't on a Chain,"
Steve McQueen in "Junior Bonner," "Ben"
(sequel to 197rs boxofficc smash "Willard
"), "Beware My Brethren," "I Want
What I Want," "Trojan Women" and "Le
Boucher."
Family Matinees, Adult
Late Shows Up Grosses
A.SHE\TLLE. N.C. — Family matinees
Saturda\ and Sunday, featuring films of general
appeal, have been building steadily at
the Biltmore Cinema, operated by Winyah
Bay Theatres of Easley, S,C. Admission is
50 cents per person, regardless of age.
Also popular with Biltmore Cinema patrons
are weekly adult late shows, presented
each Friday and Saturday and featuring
films that appeal to and are intended only
for adults.
Managed by Robert T. Hensley and located
in the Biltmore Shopping Center, the
de luxe house is superbly maintained and
offers patrons the comfort of rocking chair
seats, Ultravision projection and screen system
and surround sound. Popcorn, candy
and soft drinks are available for viewers.
Russell Elliott Managing
Three Gulfport Theatres
GULFPORT, MISS.—Russell Elliott of
Bay St. Louis has been appointed manager
of the Gulfport Sands. Dome and Gulf theatres
by joint owners Ed Ortte of Bay St.
Louis and the American Legion Joe Graham
Post 119 of Gulfport.
Elliott was a 1971 graduate of the University
of Mississippi, receiving a bachelor
of science degree in business administration.
He also has done special research on the
theatre industry.
Screen 'Stepmother' in
New Orleans
Among those attending a ( rown liiUrnulionul Blue Kihhon Pictures screening
of "The Stepmother" in New Orleans were, left to right, VVeldon I.immroth,
Giddens & Rester Theatres. .Mobile. Ala.; Frank de(;raaun. Ahbe>ille; .loy N.
Houck sr.. Tidelands; George .losephs, general sales manager. Crown Internationa!
Pictures; Claire M. Pabst. president. Blue Ribbon Pictures, and Bob Boovy, Blue
Ribbon general manager.
NEW ORLEANS—Crown
International
Pictures and Blue Ribbon Pictures hosted a
screening of a new feature release, "The
Stepmother," February 29. followed by a
seven-minute promotion reel of "Stanley,"
"the rattlesnake who will crawl into your
hearts."
The screening, followed by a luncheon at
the Andrew Jackson Restaurant, was attended
by many exhibitors from the territory,
including Don Woods, Jim Hightower and
Patti DisnuilLs, Gulf States Theatres; Page
Baker, Gulf States Theatre Owners Service:
Joy N. Houck sr., Waddy Jones and Harold
Schambach of Tidelands: Wcldon I.immroth,
Giddens & Rester Theatres. Mobile. Ala.;
Milton Aufdemorte. Exhibitors Co-Op; Aubrey
and Barry Lasseigne. Morgan City:
Charles Bazzell, Baton Rouge; Rene Brunei
and Joe Springier, Clabon and Famous theatres;
Frank de Graauw, Abbeville; Al Duplechin.
Cine Royale Theatre; Russell Elliott.
Gulfport, Miss., and Irene (Gvillo) Mexic,
Star Advertising Agency.
George Josephs, Crown general sales
manager, spoke to the luncheon guests concerning
Crown's film history and its future
plans. Joseph pointed out that although
Newton P. "Red" Jacobs, president and sole
owner, founded Crown years ago. it was
only about five years ago that he decided
to develop the company to "its No. 1 rank
among independents in the film industry."
Josephs also stated that, despite the continued
growth and importance of the independent
producers and distributors, some exhibitors
still distinguish between the majors
and independents in terms and playing time.
He declared that this attitude was "shortsighted
and inconsistent" with the often repeated
statements of exhibitors about the
value of independent product in booking
their theatres and maintaining profitable
operation in fact of "the prohibitive terms
and playing time demanded by the major
companies on most of their pictures." Josephs
expressed belief that the criteria of the
value of a film is its acceptance by people
who pay money at the bo.xoffice, rather than
the source of release of the picture.
In discussing "The Stepmother," he said
the film had been well received wherever
it had been screened, in every instance exhibitors
commenting on the excellent quality
of the film and the almost unanimous feeling
is that it will do outstanding business
in indoor theatre and drive-ins. Josephs also
said exhibitors feel that "Stanley" will be
one of the year's blockbusters.
He reminded listeners of the campaigns,
prepared under the supervision of executive
vice-president Mark Tenser, which Crown
delivers on all of its releases and assured
exhibitors that campaigns on "The Stepmother"
and "Stanley" will be tops, with
complete accessories—outstanding ads, paper.
TV and radio spots, teaser trailers and
everything required to sell the pictures properly.
Tina Conrad Wins Name
Contest in Statesville
STATESVILI.E. N.C. — Tina Conrad.
teenage daughter of the Rev. and Mrs. Paul
Conrad, won $100 for suggesting the name
of the new Statesville drive-in. Tina's winning
name: the 1-77 Drive-In.
Don Coffey, manager of the airer, said
Tina's entry was selected because it tells
"what" and "where" and is a short title for
good art work and ad layouts. He added
that more than two dozen entrants also suggested
"1-77 Drive-In" as the theatre's name
but that Tina's letter bore the earliest postmark
among the letters bearing this suggestion.
Coffey also said that more than 600 entries
were received in the name-the-drive-in
contest and that when the entries were taped
together, thy extended for 150 feet. A picture
of Coffey and Tina, with the taped entries
festooned about their shoulders appeared
in the Statesville Record Landmark
for Wednesday (1).
BOXOFHCE :: March 20, 1972 SE-1

ATLANTA
The plight ol
l.mU.i Faye Shirah, 17, daughter
of Jaiuci Shirah, owner and operator
ot the Candler Drive-In at Metter. has
attracted the attention of two Atlanta Filmrow
salesmen, who are seeking some was
of raising funds to help the Shirah lamiK
meet rising medical and hospital expenses.
Virgil Hopkins. American International, and
Frank Lowr)', United Artists, arc spreading
the word about Linda's case and the Shirahs'
financial crisis.
Linda, a senior at Meiter High School
and also a student at Swainsboro Tech.
where she was studying architectural drafting,
has been involved in all phases of the
family operation of the Candler Drive-In
as cashier, concessions operator and other
duties, since 1967. She was stricken with a
renal disease and became very ill. spending
eight days in bed at home before she was
brought to the Atlanta Regional Nephrology
Center in Grady Memori.il Hospital. She
spent nine days at the center undergoing
tests, later was returned to her home in
Metter and now is being taken back and
forth from home to the Atlanta center for
treatment. A kidney transplant has been
considered but no one in the family has her
blood tyf>e except a brother too young to
be a donor. Use of a sophisticated "kidney
machine" is being considered but her father
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would cost between 515,000 and 520,000,
including training for its use. Meanwhile.
Grady officials are working closely with
the Shirah family as Hopkins and Lowry
publicize the family's need for assistance.
Linda ()t;buni of the United Artists cashier
department is taking her vacation and
preparing for a joyful reunion with son
Louis, who is coming home from active
duty in Vienam and soon will complete his
Army service . . . Virginia Clifton, Columbia
booker, also chose this month to take
a seven-day break from regular duties and
catch up with her WOMI'I service work.
Burt Ward, now 2b. Boy Wonder of the
I \ U.itiii.iii series, donned his Robin suit
for an .Atlanta department store promotion
and. during an interview, said he's planning
to make three movies. In one he's a member
of the German underground in World War
11; in another he's a lover (it's sort of a cross
between "Love Story" and "Desperate Characters")
and in the third he and Batman
Adam West will be reunited in their first
cinematic efforts. Not as guardians of the
law but as Bad Guys. All three films, according
to Ward, will be out this summer.
He recalled that his career as Robin nc.irh
ended in the ver\ first Batman episode in
which he appeared si.\ \ears ago. "I was
hospitalized twice while wc were making
it." he said. Once when he was catapulted
out of the Batmobile and the second time
when he was burned by fireworks from an
.inii-ihelt device in the auto. "Mx arm was
burned to the bone." he recalL-d. and showed
a scar to prove it. A native of Beverly Hills,
he was told by the dean of the College of
Fine Arts at the University of California at
Los Angeles that he should become a nuclear
physicist but his heart was set on being
.in actor. While Burt was trying to find a
pa\ing job as an actor, he noted "My onl\
meal for a year and a half was eight chicken
wings, a Coke and a baked potato each
day." His big break came after he was
turned down for a job at a service station
and w.is told he had been chosen for the
role of Robin in the Batman scries on the
same day.
Trade and prcvs screcnln|;!i at Columbia's
I ilinrow l'la> house included "The Jerusalem
File" and "Corky. MGM; "Beware " of
ihe Blob." distributed by Major Films. Dall.is:
"Red Sun." National General Pictures;
Tonight I Lose You." Jaco Productions;
Johnnv Hamlet. " Transvue Pictures; "Veneeance."
Atco Gibraltar Corp.: "'Great
. .
Northfield. Minnesota. Raid." Universal .
Harry Purdy of 2()th Century-Fox showed
"Welcome Back. .Soldier Boys." in the company's
screening room.
Marjiirii- Kiiberson, secretary to W. C.
Gchring. 2nih-Fox .Southern division manager,
made it back to work after a brief
bout with the Hong Kong flu . . . ABC
Soulhcistcrn's Fox will go dark for three
days, starting Tuesday (28), for the presentation
of Metropolitan Opera star Jerome
Hines' original religious opera. ""I Am the
Way," Friday (30). The run of "The Cowboys"
will be resumed at the Fox the following
day.
Slese ( iiiieh. Cinerama Releasing Corp.
Southeastern ad\ertising and exploitation director,
has been bus\ setting up openings
in this area for the company's new products.
"I Want What 1 Want'" is due to open
Wednesday (29) at Eastern Federal's Cherokee
Theatre and '"Trojan Women"" will bow'
Friday (31) at Storey's Peachtree Battle
MiniCinema. .\ multiple statew.de break for
"Beware My Brethren" is in the works;
""Tales of the Crypt" will be released in this
meiropoliian area next month.
Waller .MeDunuld, UA office manager,
had a good excuse for arriving late for work
on a recent Monday. While he was stopped
for a red light, his car was rammed from
behind by another, sending Walier"s car
sl.imming into the one ahead of him. Being
the car in the middle, his auto naturally
came out worst in the three-car pile-up. He
felt lucky indeed to get out without an injurs
.
Filniruw >isiturs included Charles Crutc.
Lyric Amusement Co.. Hunisville. Ala.; Tim
Cockfield. Jesup Drive-In. Jesup; Harold
Smith, owner-operator. Westgale Theatre
and the Newport and Woodso drive-ins,
Newport. Tenn.; Sol .Abrams. Beechwood
Theatre. Athens; Jack Durell, president of
Major Films of Dallas. The latter formerly
had a branch office in Atlania"s Film Building.
James V. Frew. Southern division man-
,igcr for Avco Embassy, with headqii.irters
in .Atlanta, has a domain that strclclics from
St. Louis to the -Atlantic Coast to the Gulf
Coast, down into Florida and even acr.
the Caribbean to Frccport. Nassau and .S.m
Juan. The latter three places are the easiest
(Continued on page SE-4)
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He's home.
Home with maturity,
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Home. And looking for a job ... or the training to do a job.
Looking for a place to use his abilities to build a future.
If you're an employer, think about him. Think about his proven ability to learn, his
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For help in hiring veterans, contact your local office of
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BOXOFFICE :: March 20, 1972
SE-3

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S.ild In the Southeast through the following .selected theatre equipment supply dealers;
iCominucd from page SE-2)
parts of Frews territoo' for him to reach,
since planes leave Miami evcrv' hour for
those cities. Cecil Peacock, for 33 years a
20th-Fo.\ salesman but now a valued memher
ol the .-\vco Embassy Atlanta exchange,
minds the store" here at home while Frew
IS covering his territory.
"All facet!) of the film industry" are expKirod
in Film .Showcase, a series which
look to the air Wednesday (l.'i) on WETV
(Channel 30). lis seen at 8:45 p.m. each
Wednesday, co-hosted by Jim Whaley and
film buff Steve Whitaker. The\ present film
clips from current and upcoming attractions,
v.irving their programs with interviews with
producers, directors and stars who chance
to be in .Atlanta. Frank J. Schaffner. director
of "Nicholas and Alexandra." nominated
for si.\ Academy Awards and now being
shown here at Weis" Broadview Cinema,
was one of the first personalities inlcr-
\ iewed.
(iordun and Murilyn Cniddock returned
u> ihcir desks ,ii C raddock lilnis after ducking
out of town for a "mini" vacation in a
secret locale . . . Centering
interest of all
area moviegoers in Weis" Capri Cinema is
the Wednesday (22) opening there of Paramount's
"The Ciodfather." It will oust Atlanta's
currently longest-running film. Coiiinihi.i's
"S" . . . Marquee changes last
week; George Cinerama. "Carry On Camping":
Rialto. "The Catling Gun": Lenox
.Square 1. "The Hospital"; Lenox II. "The
Ballad of Billie Blue": Coronet. Ben Hill I
.ind Cobb Cinema. "The .Abductors. " in its
Southeastern premiere: Belvedere. Ben Hill
II. North Springs and Toco Hill. 'Don't
Look Now. We're Being Shot At": Film
Forum. "Ned Kellcy": Baronet, "Quadroon ":
Cobb Cinema. "S ": Rhodes. "A Man for
.Ml Seasons": Town and Country. ""The
Cowboys." and Weslgate I. "Swedish l"l\
Girls.'"
Man> Allanlans were pleased to learn of
Siis.iii H.i\u.ird's decision to resume her
acting career, which she had abandoned
years ago. following the death of her husband
Eaton Chalkley. The Chalklcys made
their home on a ranch near Carrollton. 40
miles from .Atlanta, where Chalkley was in
business. During the years, the Chalklcys
and their twin sons (who attended militarv
school here) made many friends in Atlam
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I3I2I MA ; 33»5
1327 S Waboi>< CI1K090 III 6060S
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BOXOFTICE :; March 20, 1972

. . Tommy
Miss Hayward started her "comeback" in a
co-starring role with James Stacey in a
made-for-TV picture, "Heat of Anger," seen
recently on CBS. "Both of my sons are now
grown and married," the actress told reporters,
"so the best thing for me to do is to go
bacl< to work."
Harrv Curl's Atlanta friends were delight
ed to hear he has been appointed city manager
in Birmingham of all R. C. Cobb's indoor
theatres (they number 15). Curl was
a president of the Alabama Theatre Owners
Ass'n. before it became NATO of Alabama,
in the days when he was general manager
of Acme Theatres. Acme's Empire and Melba
theatres were purchased by the Birmingham-based
Cobb circuit.
Two 'Fiddler' Actresses
Reach Atlanta on Tour
ATLANTA—Two cinematic sisters,
who
played roles as Tevye's daughters in United
Artists' "Fiddler on the Roof," paused here
to add promotional boosts to the picture
currently in a roadshow engagement at Walter
Reade's Atlanta Theatre.
Redheaded Neva Small and black-haired
Rosalind Harris have gone around the world
to talk about "Fiddler" and. to date, have
visited nine countries, including Japan and
Sweden.
Neva said the hardest thing to do to
qualify for their roles in "Fiddler." filmed
in 'Yugoslavia, was to learn to milk a cow
(required because their film father was a
dair>man). "A dear old Yugoslav woman
taught us." Neva explained, "and we became
pretty good at it after practicing for two
weeks."
Rosalir.d recalled their trouble with language
but she found a secret way of getting
around it: "I discovered that if I used just
one Yugoslav word and the rest was English,
the natives would be more receptive and
would try harder to understand."
"Yugoslavia is supposed to be a Communist
country," Rosalind continued. "But
it's surprising how capitalistic it is. Prices
are three times as high as they are here.
Women's clothes in the cities were oldfashioned,
with knee-length skirts like they
had in the early 1950s. But the people were
always kind to us."
"It was funny the way the Japanese promoted
the picture," observed Neva. "They
looked upon it as a love story and played
down the Tevye and tradition angle. They
had great big. blowup pictures of me in m\'
fiance's arms and just a little picture of
Topol at the bottom. They thought it was
another 'Gone With the Wind.' "
Rosalind said she got her part in "Fiddler"
without taking a screen test. And she
got her ne.xt part the day before she arrived
here—Octavia in "Antony and Cleopatra"
for the American Shakespeare Festival at
Stratford, Conn. She also will be understudying
Jane Alexander in a staging of George
Bernard Shaw's "Major Barbara." Following
that she hopes for more film roles.
Neva says she became a stage actress
because she has a staae mother who admits
BOXOFFICE :: March 20, 1972
Roanoke Rapids, N.C., Automated Unit
Opened by Greensboro S€rT Theatres
ROANOK-E RAPIDS. N.C. — Opening
month was Cinema Theatre, an au-
here last
tomated 400-seat facility which has been described
as one of the East Coast's most
modern movie theatres. It's operated by Roanoke
Rapids Theatres, which also has the
local
People's Theatre and the Gaston Drivein.
Tommy Clifton is house m.uiagei- of the
new Cinema.
Eprad Sword projectors dominate the Cinema's
booth, the outstanding featiue of the
Eprad equipment being that it rewinds iilni
onto another reel automatically after the
film has been shown, thus preparing the
film
for the next viewing. In fact, the entire operation
at the Cinema is automated—starting
with the push of a single button and continuing
through the entire programed cycle.
Patrons view action on the 32-loot screen
from the comfort of rocking chairs installed
from the front row to the back.
Theatre decor is in shades of blue. Powder
blue drapes line the walls and the setting is
complemented by skipper blue carpet runners
in the aisles. Coordinating blues are
used in the seat upholstery. Facing patrons
as they enter the Cinema is a comfortable,
spacious lobby continuing the blue djcor.
accented with bright yellow. II. il bhick and
brick.
she's a stage mother: "She's a talented harpist
and a graduate of Juilliard and aKva\s
says, "If there weren't any stage mothers,
there wouldn't be any stage children.' "
Neva plans to continue her education at
Mills College and in New York, majoring
in elementary education, and wants to go
into
education.
Atlanta AIP Exchangers
Alerted About 'Frogs'
.KILANTA—Glenn ("Just Call
Me Froggy")
Simonds, American International Pictures'
exchange manager, was startled when
he foimd a huge green ceramic frog, complete
with a tiny hand extending from its
mouth, staring at him from his chair when
he arrived for work on a recent morning.
In fact, the ceramic frog exactly resembled
the frog depicted in art work for AIP's upcoming
"Frogs." starring Ray Milland.
This picture has generated considerable
enthusiasm among AIP staffers but identity
of the donor of Simonds' gift still is a
mystery. To go with the frog, however,
salesman Dewey Bentley and secretary
Billie Hester contributed a frog gig (a thing
you hunt frogs with) labeled: ""To be use I
in self-defense only ! !
"Frogs" is due to bow Thursday (23) in
a world premiere at Martin's Florida Theatre
in Panama City, Fla.. and Simonds will
be on hand with his handsome ceramic
buddv.
!"
The concessions stand features a backdrop
of plexiglass in black, purple, yellow and
orange, with coordinating suspended fixtures
directly over the counter. The lobby also
houses two rcstrooms, complete with facilities
for wheel-chair visitors. A powder room
is an added feature for the ladies.
The Cinema, built by S&T Theatres of
Greensboro, is centrally heated and air conditioned.
It also houses an office and storage
room facilities. A parking lot for 102 vehicles
adjoins the theatre, in addition to the
abundance of parking in the Oakland Shopping
Center, of which the new Cinema is a
part.
The theatre operates under the supervision
of Lyie Wilson, general manager of Roanoke
Rapids Theatres, who has been in show business
here for 41 years. Manager Clifton of
the Cinema has been with the circuit for
five years, having previously managed its
downtown People's Theatre. Also on the
staff at the Cinema is Walter Beale, chief
technician and projectionist, who has been
associated with Roanoke Rapids theatres for
three
decades.
New manager of the circuit's People's
Theatre is Virginia Aycock, who served as
cashier and assistant manager there for ten
years.
Grier Haddon Opens
Mini in Charlotte
CHARLOTTE—The new lOO-seat Mini-
Cinema was opened at 5119 South Boulevard
early this month by Grier Haddon, who
offered the public free showings of "True
Grit" for the first two days and nights.
Haddon. formerly with ABC-Florida State
1 heatres in Miami, Charlottetown Mall cinemas
and WSOC-TV and WTVI in Charlotte,
is operating on a policy of showing
only G and GP-rated features. Bookings
following "True Grit" and opening on successive
Wednesdays include '"The Out-of-
Towners." "Big Jake." "The Hellstrom
Chronicle." ""On Any Sunday," "It's a Mad,
Mad. Mad. Mad World" and ""Cold Turkey."
The theatre, utilizing a converted store building
adjacent to the Harris-Teerer Supermarket
in the Seneca Shopping Center, operates
seven days a week and shows 35mm films.
Haddon started with daily matinees at
12:45. 3 and 5:15 p.m. but said attendance
will determine whether the afternoon showings
are to be a permanent part of his policy.
> _ I.IOOKING service:
"Theatre Booking & Film Distribution"
221 S. Church St., Chorlottc, N.C.
Fronk Lowry .
White
Phone: 37S-7787
SE-5

. . New
JACKSONVILLE
Tn Ihe clut>ing da>* ol Florida's early prcsidt-niiul
preference primar>' Tuesday
(14). national candidates were popping in
and out of Jack'»on\ille for dozens of appearances
I wo of them had assists from enterlainmeni
figures. Warren Beatty addressed
young voters on behalf of Sen. Cieorge Mc-
Govern. The actor rapped with his listeners
in coatless mod clothing, wirc-rimmed
glasses and with hair to his shoulders. The
nu>re conservative I orne Cireeen of the television
"Bonanza" series traveled with Sen.
Huhert H. Humphrey and sought to ideniify
with voters of all age.
Stars Jack Benny and Bob Hope are
scheduled to receive honorary doctor of fine
arts degrees from Jacksonville University
April 6 as a highlight of the city's annual
f'ine Arts Festival. Hope. 69. informed Dr.
Robert H. Spiro. the university's president.
th.it Tve always said that Jack Benny
(whose age is 78) is my favorite .imong the
oilier comedians."
Ki-iii Ihculres local Plaza Rocking Chair
( heatrc. which is managed by Bolivar Hyde,
presented a free showing of "Finian's
Rainbow" to attract area housewives to a
radar range cooking demonstr.ilion given by
a leading department store in the Highway
Pla/a .Shopping Center, where the theatre
is located. Other gimmicks Ut draw customers
included free door prizes at Ihe ihc
atre .ind speci.il sales in Plaz^i stores.
(icofRc Joseph, an executive of Crown
International Pictures of Beverly Hills, accompanied
Harry Clark in making special
promotional screenings of ".Stanley" in this
city. Atl.inta and Miami. "Stanley." the story
of a snake, was produced and directed in
Mi.imi by Bill Cirefe and its distribution in
the .Southeast is being h.indled by Clark's
film releasing company b.ised in Jacksonville
Ihe local \\()\iri uriiii)) under president
S.indy Easley has joined the Civic Roundl.ible
of Jacksonville, .in associ.ition ol le.idmg
org.ini/ations sponsored by Ihe Ch.imber
ot Comnierce . films being offered
for advance viewings by area hookers included
Columbia's "Ciumshoe." "One Is a
Parts For Weaver. Zippci NeumatJc
Golde Griswold. Goldberg
ROY SMITH CO
365 fnr\. St J

—
.
MIAMI
Tf the Federal Communications Commission
approves, Miami Cliannel 6 will be
transferred from control of Coral Television
Corp. to General Cinema Corp., the Bostonbased
theatre company. General Cinema has
14 Florida theatres, including one in the
Cutler Ridge Shopping Center in Miami,
and 233 theatres in other states. The corporation
also owns 20 soft drink bottling
and distribution facilities, including Miami's
Pepsi-Cola, Inc., and five radio stations.
Richard A. Smith is president and chairman
of the GCC board.
in progress at the University of Miami
through April 9 is the first Ibero-American
Festival, sponsored by the Institute of Inter-
American Studies of UM"s Center for Advanced
International Studies. Films are
shown on Sundays at 7 and 9 p.m. in UM\
Beaumont Lecture Hall. Still to be shown
are "The Exterminating Angel," April 2.
and "Viva la Muerte." Admission to the
public is $2 and for UM students, $1.50.
Clearwater's X, R Levies
Killed by U. S. Judge
CLEARWATER. FLA. — There will
no levying of a 23-cent admission e.xtra
charge for R and X-rated movies in this
city. U. S. District Judge William T. Hodges
took care of that by declaring a Clearwater
ordinance, permitting the 25-cent levy, as
unconstitutional.
in fact, the extra charge never was actually
collected, although the ordinance was
passed in 1970. As soon as the council
passed it, three theatre owners tied it up
in litigation and there it remained until
Judges Hodges gave it
The judge said he ruled against the ordinance
because it was discriminatory, a violation
of both the First and 14th amendments
to the U.S. Constitution.
The successful anti-ordinance litigation
was carried on by owners of the Clearwater
Capitol. Carib and Trans-Lux theatres.
the final blow.
Police Glad to See Late
Movies Come to an End
MIAMI—Parents and older teens w^ho
are upset that the Siinny Isles Twin Theatre
no longer is showing midnight movies
will get no sympathy from North Miami
Beach police, according to the North Dade
Journal.
Calling the theatre grounds an "open-air
drugstore." North Miami Beach Police Maj.
S. E. Withrow declared that the last two
weekends the late, late shows were in operation,
police arrested 35 persons, mostly between
13 and 19 years of age. The arrests
were for possession of drugs, being under
the influence of narcotics, lewd and lascivious
behavior and larceny. Five of the
arrested juveniles were treated for overdoses
of drugs and the police major described the
situation as being "totally out of hand."
He stressed, however, that police had
BOXOFFICE :: March 20. 1972
be
made no request thai the lale movies he
slopped; that the midnight o|ieraIion ceased
when the operator's contract ran out.
James Fuller, manager of the Sunny Isles.
sa;d the late movies were run by .Steve R\an.
owner of a boutique in North Miami Beach,
who signed a 12-week contract. In addition
to the contract running out, so had the supply
of films, Fullei' said, since Ryan started
w.th one feature on each late show, then
vvariled iwo each night.
We just eoukln't gel the films." Iiiller
explained.
Withrow said another theatre in the city,
the Holiday, has begun niidnighl features.
However, these are run by theatre itself,
instead of a promoter, and the police major
said that there have been no major problems
in connection with the Holidav showinsis.
Paiatka, Fia., Theatre
Patron Wins a Ring
PALAIKA, FLA.—Coleman Jones of
East Paiatka was presented a diamond ring
following the final showing of "Diamonds
Are Forever" at the Azalea Plaza Rocking
Chair Theatre in the Plaza Shopping Center.
Jones won the ring in a contest promoted
b> the theatre in association with Grafra's
Jewelers, which furnished the ring. Harry
Groljohn. manager of the theatre, set up
the promotion. He, shopping center representative
Janey Tipton, winner Jones and
F. J. Sokol of Grafra's Jewelers got their
pictures in the Paiatka Daily News for February
24 as they participated in
the presentation
of the ring.
John Hickey Is Promoted
By Stewart & Everett
GREER, S.C—John Hickey, who had
been manager of Stewart & Everett's Cireer
I heatre and King Cotton Drive-ln, has assumed
his new duties as manager of the circuit's
Greenville Mall Cinema, one of the
new S&E operations.
However. Hickey also has the added responsibility
of being city manager for the
Cireer indoor and outdoor theatres, which
new are managed by his wife Rebecca,
Hickey has managed theatres in New
York and North Carolina. He has been associated
with Stewart & Everett for the last
13 years, including eight in Greer.
Bill Driver New Manager
At Village in Gastonia
Ci.\SI()M.\. N.C.— Bill Driver, formerly
of Lexington, has been named manager
of the Dixie Village Theatre. Driver. 30, is
a native of Charlottesville, Va., and has 12
vears of experience in theatre management
The Gastonia theatre is Driver's first as
signment with Schncider-Merl Associates,
the circuit which owns the Dixie Village
Theitrc as well as units in Winston-.jaleni.
High Point. Durham. Raleigh and Boone.
"We intend to bring the very finest first
run movies to the Dixie Village." Driver
told the Gastonia Gazette.
Trans^Inflight Cine
Units Rise to 18
DAYTON A. FLA.—A fully aulomated
35nim Trans-Lux Inflight Cine twin, opened
here last month, brought to eight the number
of such Cine theatres operating in this
state. The new twin is in Daytona's .Sunshine
Mall. Ihe only air-conditioned shopping
center within a 150-mile radius of this
city.
The twin auditoriums, designated as the
Blue and Gold, each contains 350 scats.
They are served b\ separate boxoffices and
concessions stands, which are integrated into
the enclosed Mall itself. The designer oi the
theatre is John McNamara.
The Trans-Lux, Inflight theatres in the
Cine circuit now total 18, with the circuit
also operating 18 standard-size theatres, two
of which are equipped for Cinerama presentations.
The theatres arc operated by a
limited partnership of subsidiaries of Trans-
Lux Corp. and Inflight Motion Pictures.
Bud Levy, vice-president of Trans-Lux,
presided at the opening ceremonies of the
Daytona Cine units. Joseph Windle. formerly
assistant manager of a Trans-Lux/ Inflight
Cine in Jacksonville, is managing the new
twins.
ABC-Southeastern Leases
Space in Anderson Mall
.ANDERSON. S.C . ABC Southeastern
Theatres, formerly known as Wilby-Kincey
Theatres, has leased space for an 8()0-seat
rocking chair theatre in new Anderson Mall,
located on Clemson Bi>ulevard across from
the
Belvedere Shopping Center.
Announcement of the leasing arrangement
was made by Irving Katz, representing Melvin
Simon & Associates of Indianapolis,
Ind., developer of the mall. Around 32
stores have opened or will soon be ready
to open in the multi-million-dollar mall.
New Film Scoring Course
Offered in Denton, Tex.
From Southwestern Edition
DENTON, TEX.—Music students at
North Texas State University are being offered
an unusual music course. It's a filmscoring
course, taught by John Giordano of
the School of Music faculty and it is said
to be the only such course in a university
curriculum. The only other place a student
formally can learn the mechanics of film
scorinc is in Hollywood.
aioHa!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
SEr7

—
MEMPHIS
T^iiri: \pnut:likc weather in ihc Mcmpnis
ir.iJL- lorriior) siirrcd up anoihor rash
of drivf-in openings H. H. Miller ojvneil
his Slarlilc Drive-In, Henderson. Ky.. Thursday
(9). The luka at luka, Miis.. made its
debut Thursday (16) . . . Commonwealth
Iheatrcs announced Friday (24) as opening
night lor three of its Arkansas drive-ins
Ihe While River at Batesville. Oiiirk at Harfiscm
and Dixie at Searcy.
Muvie buffs whose devotion to the
industry
goes all the way back to silent screen
days have happy Sunday afternoons ahead
at the tiuild Theatre in Memphis. The series
really began yesterday (19) with "The Phantom
of the (Jpera" (l.on Chancy) and "The
Black Pirate" (Douglas Fairbanks). But still
to come are "Ben-Hur." the 1926 version.
next Sunday (261: the 19.^2 film of "Dr.
Jckyll and Mr Hyde." April 9.
Mi'iii|ihiaiis fortunate enough to get an
^
IJSE IMO COLOR MOVIE HtRALDS AND ,
>\ MOCRAMS fOR IHE BEST RESULTS!
•.tP
tO> Cf ON itavt Ofl3(t ui out raiui iint'l
^:
r» TOU MiNTlON TMiS
ARUDE PRESS w.t^rS^.'lxn' Si 6-1150
.il\ilalion got an ad^aiitc umk .il I iddlcl
on the Roof at 8 p.m. Wednesday (15) as
gue^ts of the Malco circuit at the Crosstown.
The film will be opened to the public
Wednesday (22) by Malco city manager Elton
Holland.
NEW ORLEANS
J)iiii Halstruni arrived in the city Monday
iiighi (6) tor a visit with Claire Pabst
and Boh Boovy of Blue Ribbon Pictures
and to screen "Only the Cool" at the .XBC
.Mid-South screening room the following
day.
"Sunday Bloody Sunday," nominated for
bes: actor, best actress, director and screen
story, finally opened here at the Cine Royale
Theatre . . . "To Find a Man." Columbia
release, had its Southern premiere at Joy's
Panorama Theatre Thursday (16).
Ihe Red Ri\er Drive-ln at Texarkana.
lex., was closed permanently Sunday (12)
. . . Exhibitors dropping in for a business
\isii at Filmrow offices includes Fred Williams,
operating theatres in Baton Rouge:
exhibitor Touchard ol Des Allemandes and
lohn Luster of Natchitoches.
'MarkoftheDevir
Big 400 in Memphis
MlNiPHIS— New pictures brought b.ionv
ing boxoffice business to three first-run theatres
in the report week: Loews reported
400 lor "Mark of the Devil." the Studio
scored 22.*i with "The School Girls" and the
Memphian doubled average returns with the
initial week of "Long Ago Tomorrow."
Ihree holdovers were still rolling happily
along, too: "The Last Picture Show" grossed
2.'iO at the Park. "The Cowboys" had the
same percentage at the Plaza and "Bedknobs
and Broomsticks" hit 22."; at the Village and
Whitehaven theatres.
Averoge li 100)
Crosstown—Pocket Money (NGP), 4th wk 75
Loews—Mork of the Devil (SR) 400
Memphton— Long Ago Tomorrow (SR) 200
Poromount- X Y & Ice Col). 3rd wk 150
Pork— The Loit Picture Show (Col), 5th wk 250
PiQZO The Cowboys WBh 4th wk 250
Stud.o The School Qrls SRI 225
V.llogc, Whitehaven— Bedknobs and Broomsticks
(BV), 2nd wk 275
Ralph Daves to Supervise
R C's Lexington Theatres
Frcm Eastcrr. i^.: -- :
LEXINGTON. VA. — The R/C circuit
has acquired the Stale Theatre here from
Ihe RKO-Stanley Warner Corp.. it was announced
recently. The Lyric Theatre in Lexington
also is owned and operated by R C.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report
to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of
Special Interest
Address your letters to Editor,
"Exhibitor Has His Say." 825
Van BrunI Blvd., Kansas City,
Mo. G4124.
BOXOFFICE
Always in the Forefront With the News
':8 BOXOFFICE :: March 20. 1972

Crown and Starline
Screen 'Stepmothers'
DALLAS—Crown International Pictures
and Starline Pictures hosted a screening ol
Crown's "The Stepmother" Wednesday (S).
lollowed by a seven-minute promotion reel
for "Stanley," the film about a "lovable"
rattlesnake.
The screening, followed by luncheon at
the Majestic Steak House, was attended by
many exhibitors from this territory. Among
them were Francis Barr, Jo Nelle Bain,
Royce Blankenship, Dale Chappell, Leon
Couch. Ed Darling. Brandon Doak, Matt
Dowling, Bob Dunn. Dick Empey. Eddy
Erickson, Gary Golden. Terry Graham,
Vean Gregg, Jake Guiles, Bob Hartgrove.
Torrence Hudgins, Dick King, Wayland
Lillard, Sara Murray, Bob Nicholson, Bill
O'Donnell, Charles Paine. David Singletary.
Jerry Smith, Dale Stewart. Warren Teal.
T. P. Tidwell, Forrest White and Bill
Woods.
Principal speaker at the luncheon was
George Josephs, Crown general sales manager,
who had conducted a similar session
for exhibitors of the New Orleans area a
few days earlier. Josephs discussed Crown's
company history and its future plans, as well
as campaigns for "The Stepmother" and for
"Stanley." These campaigns, Josephs said,
after discussing the growing role of independents
like Crown in supplying the vast
demand for film products, are being created
under the personal supervision of Mark
Tenser, Crown executive vice-president.
Josephs said "The Stepmother" and "Stanley"
campaigns "will be tops with complete
accessories—outstanding ads. paper. TV and
radio spots, teaser trailers and everything
required to sell the pictures properly."
Henry Sowders Re-Elected
President of Local 513
TULSA—Henry C. Sowders jr.
has been
elected to serve a sixth consecutive term as
president of Tulsa Moving Picture Machine
Operators Local 513. Sowders has been
projectionist at
last 20 years.
the Delman Theatre for the
Also re-elected were incumbents in other
offices of Local 513: R. E. "Bob" Gird,
vice-president; Jack A. Lewis, business
agent; George A. Sisco jr.. financial secretary-treasurer;
Frank Piro. recording and
corresponding secretary, and William Filby
jr.,
sergeant at arms.
Re-elected as trustees were Ben W. Kehe.
Edward M. Miller and Elbert R. Mann.
The three members of the local's examining
board—Bob Gird. Ben W. Kehe and V. S.
"Cyclone" Faris jr.—were returned to office
for the 1972 term. So were Jack A. Lewis
as delegate to the 15th District and International
conventions; Henry Sowders jr..
alternate delegate to the same conventions:
William Filby jr.. Jack Lewis and Henr\
Sowders jr. as delegates to the Tulsa Labor
Council and COPE.
Add 'House Made of Dawn'
To Dallas Festival List
DALLAS— "Hou.se Made of Dawn" has
been selected to fill an open spot on the
Dallas Film Festival schedule Tuesday (21)
or Wednesday (22), having been recommended
by Jay Cocks, a Time Magazine
contributing editor and one of the festival
judges. It will be shown at the Bob Hope
Theatre, Southern Methodist University.
Editing of the film, based by directorproducer
Richardson Morse on a novel by
N. Scott Momaday, was completed just in
time for the feature to be available for festival
programing. Morse got a happy break
on the deal: just two weeks after he acquired
film rights to the novel, it was selected
as a Pulit?.er Prize winner.
This encouraged him to invest $4.'i(),00()
in the picture, which stars Larry Littlebird,
co-stars John Saxon, and focuses on Indians
from the Santo Domingo Pueblo tribe, with
Stevan Earner at the camera. Associate
producer is Edward Teete. niLisie by Peter
Morse and editing by William Brame, ACE.
No distribution deal has been set.
Ada, Okla., to Have
Shop Center Theatre
ADA. OKLA.—This city has been known
in recent years as the largest city in the
state without a large outlying shopping center.
The designation soon will be outmoded.
Construction is under way on a triangular
tract bounded on the west by Craddock
Road, on the east by Stadium Drive and on
the north by Kerr Lab Road for a 100.000-
square-foot shopping center which will have
a twin-screen indoor theatre.
Ihe new theatre will be furnished and
operated by Jerry L. Northcutt and Thomas
B. Crabtree, both Ada businessmen. North
cutt, who will manage the twin, said that
the theatre will be de luxe in every facet
and that it should be ready by early smnmer.
One auditorium will seal 312; the
other, 224.
'Getaway' Crew Will Film
Scene at Houston Depot
SAN ANTONIO—Southern Pacific Railroad
officials changed their minds and have
decided to let the movie company of "Ihe
Getaway" film a major scene in the local
Southern Pacific depot.
Gordon Dawson, associate
producer, said
that a construction crew would be sent to
San Antonio and that shooting of the scenes
would take place within three weeks.
Dawson said that the film company will
hire some 200 extras for the local scene.
starring Steve McQueen and .Mi McGraw.
The depot will be a chase through the sta
tion and the boarding of a train after a suit
case full of money is
stolen.
Credit for bringing about the change to
allov shooting of the scenes at the depot
was given by Dawson to Warren Skaaren.
head of the Texas Film Commission and
Gov. Preston Smith, who took a personal
interest in the matter.
Big
Indoor-Outdoor
Being Built at Ozena
OZONA, TEX.—A combination indooroutdoor
theatre to be known as the Big O
is to become a reality soon for rancher Tom
Mitchell and his wife Tissie. Even now Ihe
theatre is under construction on the north
edge of town. It will bear on its walls the
words "The Biggest Little Theatre in the
World" in keeping with Ozena's well-known
slogan. "The Biggest little Town in the
World."
Jack Brewer, the contractor, is constructing
the facility of metal. The theatre will
have one large screen and the outdoor
parking spaces will accommodate 125 cars.
All outdoor areas are to be paved.
The indoor auditorium will be a 3()x5()-
foot area within a 50x50 foot building and
will provide luxurious seating for about 100
patrons. The screen is to be viewed from
these seats through a plate-glass window
three-fourths of an inch thick, eight feet
wide and 30 feet long and weighing 8.000
pounds. Also in this building will be a snack
bar. six booths, restroonis. a foyer and storage
area on the first floor, then the projection
room above.
The auditorium and snack bar will be
decorated in purple and gold, the colors of
Ozona High School, and the auditorium is
to be carpeted. There will be a cashier's
booth at the entrance to the theatre property
and a parking lot immediately behind
the building will be furnished for indoor
viewers.
The Mitchells, who have two children.
Gary. 15. and Lisa. 10, say they will book
only movies consistent with family entertainment
and will edit films to assure that
they contain nothing offensive to the Ozona
community. The Mitchells feel that this is
the type of film amusement people really
prefer: this is what the Mitchells .ire iledicaled
to promoting in Ozona.
Meanwhile, local pjcople, genuinely excited
over prospects of the theatre's completion,
eagerly await the first show, which
should be held in
the spring.
Vincent Price at CSU
Fr^.Hii
Western Ed/tton
FORT COLLINS. COLO.—Actor Vincent
Price recently appeared in a one-man
show at the Colorado State University
Student Center. Price, well-known for his
interest in art and acclaimed for his roles
in numerous horror films, interpreted the
history of villains through selected readings.
Fo.
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Mexicans Responsive
To Film Influences
SAN ANTONIO—Movies in Mexico arc
just about like today's films in the United
•Stales. Manuel Gonzalez Casanova, head of
ihc cinema activities at the National Univcn.ity
of Mexico, said Thursday (2), according
to L.ynn Faivre. a reporter for the
San .\ntonio Express.
"The influence of the cinema is very important.
One film does not have much influence
on a person but, if he sees man\ violent
films, he will be prepared to accept the violence
more easily." Gonz^ilez explained.
He was in the city to give a lecture at the
newly opened extension of NUM in Hemis-
Fair Plaza. He is the founder and director
of NUM's Center for Cinematographic
Studies.
"Films made by the Mexican industry to
day are very commercial films. But now
authorities are trying to change the situ.i
lion." Gonz;ilcz said.
Persons go to see "vulgar" films "Because
the filmmakers give them vulgar films,"
Gonzalez stated.
"The problem is the industry thinks these
lilms are money. But I think it is also possible
to make mone\ with films that are less
Nulgar and more educational." he further
explained.
He added. "There are many lovely things
in life connected with reality and filni^
should show these things."
Gonzalez finds time from his administr.i
live duties to direct documentary films.
"I have directed live short films and one
large film. 1 am now making another large
film." he said. Most of the documentaric--
Gonzalez has made are "about art."
.Mexican moviemakers are usually "two
or three years" behind American and European
filmmakers. "Mexican cinema is copying
the ideas of the other parts of the
world," he said.
Filmmaking in the United States is "more
advanced" because of "many technical advances."
the movie director said.
Mexican movies were first made in the
early 1900s but in the 1920s. "Mexicans
began to make westerns like the Americans."
Also, serial films came into being
during this time, he said.
During the Mexican Revolution, which
began in 1910. two filmmakers revolutionized
the industry by making documentary
movies of the war. This was the first time
iiriginal films were extensively made in
Mexico, Gonzalez said.
"For me. the 19.'

.
—
made with love by men who loved the
cinema." he said. Later, the movies became
"too industrialized."
"In general, there are a few films today
that are personal films. We are trying to
have the students at cinema school put their
personal expression into the films." he explained.
Gonzalez said the cinema classes at NUM
in Mexico City will exchange films for educational
purposes with the classes at the San
Antonio extension.
Exhibitor Ted Lewis Dies
Near His Dallas Theaire
DALl.-AS—Funeral services were held
here Monday (13) for Thomas W. "Ted"
Lewis, who had retired from all his film industry
activities except operation of the Dallas
Delman Theatre.
A native of Greenville, he was a Dallas
resident 31 years, after breaking into the
film industry in Tcxarkana. At various
times, he served as a theatre broker, film
buyer and booker, in addition to being a
projectionist and an exhibitor.
Ted and his wife Faith recently returned
from a coastal trip they had been planning
for years. She had been ill since their return
and Ted took her for a short drive Thursday
(9) afternoon. As he left her to go to
work at the Delman, he complained of indigestion
and took a couple of pills for it.
He died of a heart attack just as he stopped
his car in front of the theatre.
In addition to his wife, he is survived by
his stepson Hoyt Wilson of Dallas, his brother
Robert of Modesto, Calif., and four sisters.
Firemen Praise Manager
Philip White in Rogers
From Southeastern Edition
ROGERS, ARK.— Philip White, manager
of the
Cine Theatre, calmly and efficiently
directed the evacuation of the auditorium
by 450 patrons when a fire broke
out in the southeast comer of the theatre
building on a recent Friday at 8:15 p.m.
The Rogers fire department extinguished
the fire before it caused damage of consequence
and the firemen were generous in
commending White's capable handling of
the situation.
Although the evacuated patrons were unable
to re-enter the building that evening to
resume the show, they were told to keep
their ticket stubs as full admission to a later
show of their choice.
Frank Fry, Sons Reopen
Theatre in Honey Grove
HONEY GROVE, TEX.—Frank Fr\
and
sons, who have leased the Grove Theatre,
reopened it Saturday (4) with "something
big" on the screen.
"We hope everyone in this area will support
our movie house in order to maintain
the institution here," Fr\' said. "We plan to
have a variety of entertainment on the weekend.
At present we will be open on Friday,
Saturday and Sunday only."
DALLAS
Pjharles E. Uarden, past chief barker and
Tent 17"s representative on the board
of Dallas Services for Blind Children, presented
a $500 Variety check to DSBC to
defray costs of psychological examinations
for blind children. Earlier in the year Dallas
Variety contributed S 1,540 to DSBC . . .
Dallas Mayor Wes Wise cooperated with
Tent 17 by proclaiming Fcbriiar\ 14-20 as
annual Variety Club Week in Big D. Wise
and chief barker Don Grierson were photographed
for the news media as the mayor
presented a copy of his proclamation to the
Tent 17 leader.
Variety's Chili Fest (chili, beans and beer),
in observance of April Fool's Day will be
held Friday (24) in the Regency Room at
the Adolphus Hotel. "Last year's April
Fool's Chili Luncheon was such an overwhelming
success," explained Bill Barber,
chairman of Tent I7's spring events committee,
"that members insisted it be set as
an annual affair. Since April Fool's Day
comes on Saturday this year, the events
committee set it for Friday (24) and gave
the occasion a new name. The same cooks,
the same good chili, beans and beer await
your gourmet taste." Tickets are $3.50 per
person and the ladies are invited. Tickets
may be purchased from the Variety Club
(214) 748-0795. Chili cooks, by the way,
are Don Grierson, Francis Raffetto and
Lloyd Edwards.
It was good to hear from Bill SIcpka, retired
Okemah, Okla.. exhibitor. Bill has
worn out a bad case of flu and now is back
at his office. 3 17' 2 West Broadway in Okemah.
He welcomes calls and visits from his
many friends in the film industry when they
are in or near his area . . . Marie Russey was
getting along very nicely after major surgery
at Gaston Hospital. There's even a possibility
she may be at home again by the time
this item appears in print.
Corriiie Hudson, wife of Re.x Hudson of
."Xssociated Popcorn Distributors, returned
home after several months at Will Rogers
Memorial Hospital, Saranac Lake, N.Y. She
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is filled with praise for the treatment and
attention given every patient at Will Rogers.
In appreciation of the service given her
while she was a patient. Mrs. Hudson bought
a washer and dryer for the patients to use
one of the httle extra things not provided
for in the regular hospital care. The previous
time she was at the hospital, her husband
Rex bought a pool table for the patients,
students, doctors and nurses.
Elliott Brown, t incma II NorthPark manager,
scheduled stmlent showings of "Nicholas
and Alexandra" Wednesday (8), Saturday
(II), .Saturday (18) and Thursday (23),
each showing set at 10 p.m. A special price
of $1 per student was set, too, by Brown,
who said additional student showings of
the film could be arranged, provided at least
.^0 students want to see the picture on a
particular evening. Normally ten performances
are scheduled each week for the roadshow.
Don Safrun. Dallas Times Herald amusements
writer, recommended "The Boy
Friend" to those letter writers who have
been flooding his desk with complaints
about violence, perversion and "fluid" sex
in current films.
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HOUSTON
Tht opvuiiig nighl ol "Nicholus and AlcxjiiJm"
at the Gaylynn Theatre will
Inr a benefit lor the Texus Institute of Child
Psvchiairv. All profit;, will go to that outpatient
department of the Texas Children's
Hospital . . . Producer Roberto Rosellini is
at the Media Center of the Institute for the
arts at Riee University.
Frank Maniball of Warner Bros,
returned
Ironi Hollywood to prepare for shooting of
The Thief Who Came to Dinner," scheduled
to begin here tomorrow (21) ... A
kiddies matinee of "A Boy Named Charlie
Brown" was scheduled lor Saturdas and
Sunday at cinemas in Northline. Gulfgate
.md .Meyerland.
.Managers ol Houston theatres have cm
down to $10 the amount of change in their
boxoffices in an effort to stop holdups by
u lone .Afro-haired gunman who pokes a
nickle-plated pistol at theatre cashiers. At
one theatre he went inside and took all the
money from the concessions stand. Unmarked
pi>lice cars are cruising Theatre Row
but there are many theatres to watch anil
the bandit is a fast worker, once he goes
into action. One night he robbed two theatres
in different parts of the city.
Art Kul/en, ABC Interstate city manager,
screened "long Ago Tomorrow" Friday
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(17). Houston Post columnist Marge Crumbaker
offered her readers two tickets to anyone
requesting them from her in xvriting.
Coffee and doughnuts were served prior to
the screening . . . Donna Berg of the ABC
Interstate staff reports that her car. an Edsel.
became a total loss when it froze up on
her ... A sneak preview audience watching
"The Hot Rock" ga\e it a standing ovation.
It's booked for the .Alabama.
In Country Fair, a new theme attraction
scheduled to ofK;n this summer at the
.Astroworld. silent movies and projection
equipment from the 1880-1910 period will
be d. splayed and actually used .
. . Ferruccio
Garavaglia. new costume designer at
the
.Alley Theatre, appeared in the 1966 film
version of "Taming of the Shrew" with
Rich.ird Burton and Elizabeth Taylor.
(iarson Kanin said that for the first time
in their careers he and his wife Ruth Gordon
will make a film together. He is writing
the screenplay and Miss Gordon will appear
in the film based on the book of "The Witch
of Wall Street." the life of Hetty Green.
Kanin was at a local book store to autograph
his latest book. "Tracy and Hepburn."
The downtown block housing Houston's
Melropolilan and l.oews' Slate theatres is
up for sale . . . The Houston Nostalgia Film
Society's second in a series of its Classical
Film Revival was screened Thursday (16)
in Gulfgate's Auditorium B. On view were
"You're Telling Me." seldom seen 1934
W. C. Fields film: Sidney Tolcr as Charlie
Chan in "Meeting at Midnight"; Chapter 2
of
"I he Spider's Web" and a cartoon.
SAN ANTONIO
giuiial school group rales arc lx.ing iitfcred
siudciiK for "The Trojan Women." current
at the North Star Mall Cinema 1 . . .
Santikos Theatres' Olmos and Century theatres
arc showing "Sunday Bloody Sunday."
which has been nominated for four Oscars
.Alameda is presenting three films
lor $1 admission, the first time in ihe theairc's
history.
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the Twin Queen Cinne Arts Theatre b\
plainclothes policemen led to the arrests of
three young women for lewd dancing, according
to Don Slavin. police sergeant. The
Saturday (11) arrests marked the fourth time
in
recent weeks the theatre has been raided
Three films also were offered as bargain
bills at the downtown Texas and suburban
Laurel theatres: "Freaks." "Circus of Horrors"
and "Dementia." Texas admission was
75 cents until 2 p.m. Saturday and 1 p.m.
Sunday; Laurel admission was SI until 2
p.m. daily through Saturday.
New on San Antonio marquees: "Boot
Hill," Majestic. Laurel; "Captain Milk
shake." Josephine, and "The Godson." .A/
tec.
Raymond Garza h;is been appointed a^
sisiant manager of the Olmos Theatre. ha\
ing replaced Mary Haag. Garza previously
was an usher at the Century South 1 he.i
ires. Ben Person is manager of the Olmi>v
a Santikos unit ... So many Academy-
.Award nominated pictures and other good
films are occupying local screens that no
releases opened during the week. "The Last
Picture Show" was playing at North Star
Cinema I; ""The French Connection." Azle^
"The Hospital." Aztec and Wonder; "Kluic
and ""McCabe and Mrs. Miller." Majestic
and Josephine; "Summer of '42," Olmos.
Texas Church Conference
Hits at 'Adult' Airers
Hi )L si UN At the final session ol the
annual meeting of the Texas Conference of
Churches held here a blast was made at
outdoor movies which show adult films.
The conference voted to ask one of their
committees to develop programs to eliminate
drive-in theatres showing film fare re-
^lricted
to adults.
The delegates attending the conference
said their basic concern is with passcrsby
and children who are exposed to the films
without entering theatre property.
The conference is an ecumenical organization
comprising 1.5 Christian denominations,
including Roman Catholic. Greek
Orthodox and 13 Protestant groups.
Tellers of Ethnic Jokes
Will Be Charged in NY
•AIB.ANY—New "^ ork Stale Human
Rights Commissioner Jack M. Sable has asverted
that those who repeat ethnic jokes
considered either witless or insensitive, always
motivated by bigotry or racism, will
be charged with violation of the state's antidiscriminatioQ
laws if they arc caught.
He cited "an alarming increase" of ethnic
jokes, particularly on college campuses, and
said his office is prepared "to proceed
.igainst offenders under the antidiscriminalion
laws."
"Part 35" is based on an actual courtroom
in New "York City which handles
vpcctacular
trials.
-\v-< BOXOmCE :: March 20. 1972

I heatres
—
— —
'A Clockwork Orange'
500 in Minneapolis
MINNEAPOLIS—A new two-day
opening
record was set by "A Clockwork
Orange," which also might have set a fresh
opening-week mark at the World (records
are being checked). Attendance was almost
at the capacity mark for all showings—and
the film posted a thundering 500 in its dazzling
debut. It's a perfect example of nationwide
pro-sell, with the local campaign handled
via generous-sized newspaper ads, all of
which merely fanned an already burning fan
interest. Articles on Stanley Kubrick in an
array of nationally distributed publications,
plus extensive photo layouts on the movie
in the news weeklies long ago lit the fuse on
the bo.xoffice explosion that finally occurred
here and elsewhere. Only one other attraction
opened, and it'll speedily close: "Minnie
and Moskowitz" limped in with a bare 80
at the Park,
(Average Is 100)
Academy Fiddler on the Root (UA), t2th wk. . . .240
Cooper The Last Picture Stiow (Col), 4th wk,
Four theatres Bedkncbs and Broomsticks
. . .265
(BV),
3rd wk 190
Gopher Dirty Horry {WBi, llth wk 100
Mann The French Connection [20th-Fox),
12th wk 240
Orpheum The Hot Rock (20th-Fox), 2nd wk. ...160
Park Minnie and Moskowitz (Univ) 80
State The Hospital iUA), 4th wk 200
Wcstgatc— Walkabout i20th-Fox), 2nd wk 200
World A Clockwork Oranqe (Wb)
bUO
Daniel Lindner Appointed
ABC Midwest City Manager
Dl:S MOINtS— Daniel L. Lindner ha>
been appointed city manager for ABC Midwest
Theatres, it is announced by Donald B.
Knight, vice-president and general manager
of ABC Midwest. He succeeds William B.
Haver, who has been appointed district
manager in the Minneapolis area.
Most recently city manager for Chakeres
in Springfield, Ohio, Lindner was
with ABC Midwest in the 1960s and managed
theatres in Des Moines, Cedar Rapids
and Grand Island, Neb.
Lindner is a native of Des Moines and
attended Drake University. He has served
in the Air Force and is a member of Veterans
of Foreign Wars, Variety Club and the
Rotarv Club,
Central Stales Updates
Facilities in Ottumwa
Ol IL.MWA, IOWA—Automated projection
equipment was installed during 1971 in
both the Capitol and Capri theatres in downtown
Ottumwa at a cost of approximately
$.50,000. The two movie houses are owned
by Central States Theatre Corp. of Des
Moines, which operates a circuit of 80 hardtop
and drive-in theatres in Iowa and Nebraska,
Central States also owns the South Ottumwa
Drive-In here, which has been modernized
with new restroom facilities and snack
bar equipment, A new-type attraction board
has been added at the ozoner.
Peter Finch will star in "Lost Horizon"
for Columbia Pictures.
BOXOFFICE :: March 20, 1972
Wisconsin Film
Councils Hear Views
On Ways to Help Improve Movie Fare
By WALLY L. MEYER
MILWAUKEE — Ralph A. Schallow.
manager of the Sheboygan Theatre, addressed
the Better Films Council of Sheboygan
Area at its meeting Thursday (2) in the
Civic Room of Security First National Bank.
"Remember that movies do not so much
undermine public morals as reflect them,"
he told the group in his talk entitled "My
Business Is Show Business."
Schallow presented his listeners with three
suggestions that could help improve this reflection
and the movie rating system: First,
keep yourself informed; second, assert your
parental responsibility, and third, support
films of which you approve and ignore those
of which you disapprove. Do these three
things to add your influence and help promote
films you want, the manager tokl the
assemblage.
"You know, show business also is your
business," Schallow reminded the group,
"and if you are worried about what is transpiring,
I've got news for you. So are we
worried—and I'm speaking for the thousands
of theatre operators in the nation.
However, there is a hopeful sign that some
of the answers to our and your problems are
much closer than they have been."
For Parents' Information
The rating system is intended to inform
the parents as to the general moral content
of films but it cannot substitute for one's
parental duties when determining what is
suitable for children, Schallow said. "The
system can serve as a warning, to make your
choice of a film with care. However, it is
not intended to indicate quality of production
or to, in any way, be used as censorship,"
he emphasized.
So far as X-rated films are concerned, the
Motion Picture Ass'n of America does not
feel it has the authority to deny an adult
the right to see them but it does feel it has
the obligation to deny this right to children,
he
added.
Better Product on Way
Council president Mrs. Roman F. Hoerig
presented a report from the MP.XA stating
that "films of nudity and sexualit\ arc definitely
on the way out. that newer, forthcoming
pictures have a broader, more stable
ba.se. The year 1972 is looking up."
The Sheboygan group has arranged to
charter a bus to take members to Milwaukee
Wednesday (22) to see "Fiddler on the
Roof" at Southgate Theatre.
Guest speaker for the .Monday (6) meeting
of the Better Films and TV Council of
Milwaukee .Area was Jim Major of station
WITI, Channel 6. Commenting on violence
on the screen, the speaker referred to a
stud;' made some years ago in which is was
concluded that, while scenes of violence can
feed malignant impulses that already exist,
watching these scenes on the screen will,
nevertheless, not affect the well-adjusted
child. Declaring that entertainment is a
basic human need. Major noted that TV
programing is "definitely not perfect and
certainly is not above criticism. We need
more positive reaction from you viewers,"
he pointed out.
Asked about CATV, he replied that
eventually the entire nation will be using it.
Then the mechanics of pay TV will
exist,"
he said. Questioned about X-rated films for
rv viewing. Major said in most cases when
one or two objectionable scenes are cut, the
film can be acceptable. Citing the fact that
"Lolita" ran probably a half-dozen times
during 1964-6(1 on WITI, Major noted "only
a few criticisms were received, .Society is
changing. A few years from now, who
knows, will there be objections to the showing
of X-rated films?"
New Milwaukee President
Mrs, Lcn .Schmidtknecht was elected
president of the Better Films and TV Council
of Milwaukee Area at the meeting, succeeding
Mrs. Robert A. Hunholz, who was
named council adviser. Others named for the
ensuing year were: Mrs. James J. Welcenbach,
vice-president; Mrs. Harold C. Thessin,
recording secretary; Irene Dietsler, corresponding
secretary, and Mrs. Joseph H,
Best, treasurer. Mrs. Jean Thorpe was appointed
TV chairman.
Vote for 'Railway Children'
Voting on the merits of some 2.S films reviewed
by a show of hands, the membership
(some 300 strong) chose "The Railway Children"
as "best film of the year." Mrs. Hunholz
announced that reaction to the screening
of "Cabaret" at the Strand Theatre
prompted her to sound out the audience
regarding a theatre part\ for the film at a
later date. It received unanimous approval
and a date will be announced as soon as
arrangements can be finalized.
Marcus Theatre Management has placed
its Tosa Theatre at the disposal of the council
for the next regular meeting. The custom
has been followed for many years by various
exhibitors in the Milwaukee area. Usually,
the management screens a forthcoming film
for the organization following the meeting.
In token of the pleasant relations and
overall general cooperation received from
the film industry, the council singles out
one exhibitor who, during the past year, has
rated special recognition and names him
".Man of the Year." Last year it was Joe
Reynolds, manager of the Towne Theatre,
The recipient of this honor for 1972 was
chosen but members and the press were
asked to keep the selection secret. He will
be named at the season's annual luncheon.
The only question is. how long can the secret
be kept from the future award winner?
Certainly it will never be kept under wraps
as successfully as when Bill Nichol, former
BoxoFFiCF-; correspondent and presently an
(Continued on next page)
NC-1

Wisconsin Film
Councils Hear Views
On Ways to Help Improve Movie Fare
(Continued trom preceding page)
irregular feature writer, fell heir to the
coveted award. Complete secrecy was
achieved through collaboration with his
wife, with Bill learning that he had been
named "Man of the Year" while he was
standing on a chair taking pictures of dignitaries
as they came lorlh to receive their
awards at the presentation luncheon.
Since the mavors .Motion Picture Commission
has been eliminated, the Belter
Films and TV Council of Milwaukee .Area
is the only local organiziition concerned with
reviewing and rating movies for public consumption.
Members of the preview committee
are assigned to a given theatre and religiously
attend the showing of a picture,
turning in their reports which are then compiled
and published in a monthly bulletin
circulated throughout Milwaukee.
The council has a membership of some
.^00 representatives from churches, schools,
clubs and various civic organizations. It has
functioned for more than -40 years, dedicated
to the single objective of stressing the
During the past three years we
have moved from No. 5 to No. 2
in the cariran industry. WE ARE
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BECAUSE OUR
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P.O. BOX 7m3 NASHVILLE. TENN. 37209
WRITE-
The Exhibitor Has His Say
TO:
BOXOFFICE. 825 Van Brum BiTd..
Title
Comin«Dl
-V' oJ We.
ro-'oi
Kansas City.
need lor lamily movies and cooperating with
the exhibitors who follow this theme. As an
example, during the recent meeting, Mrs.
Hunholz held up an ad of American National
Hntcrprises' ad in the local papers
regarding the opening of their films "North
Counirv" and "Big Foot: Man or Beast" at
four local theatres. "Pictures of this type
are to be recommended for the entire family."
she announced to the membership,
"and we should pass the word along."
Since Mrs. S. L. Porter, publiciiv chairman,
has been hospitalized with a severely
fractured leg. council members were advised
at the luncheon meeting that the
group's previous theatre parties ("Bedknobs
and Broomsticks" and "Star Spangled Girl")
were financial successes: that the recipient
of the .Scholarship Award will be announced
later: that the 12 passes handed out as door
prizes were through the courtesy of the
.Avalon Theatre management, and that the
council has been approached relative to procedures
of arranging for local theatres to
show a film on nursing homes.
Marcus Is Unveiling
Two Wisconsin Twins
MllW.VLkLl.—emcina Maiv I
..lui II.
newly constructed twin theatre in Appleton.
Wis., was previewed by invited guests only
Sunday (l'>). The public opening is scheduled
for Wednesday (22).
YOUR REPORT OF THE PICTURE YOU
HAVE lUST PLAYED FOR T.HE
GUIDANCE OF FEUOVV EXHIBITORS.
Mo. 6412^
Cinema Marc I and II. new twin theatre
in Menomonec Falls. Wis., a few miles from
Milwaukee, will have an invitational VIP
premiere for local and stale governmental
officials and others Tuesday (28). The dualer
opens to the public Wednesday (29).
Other Marcus Theatres Management Co.
iwin-theatre projects arc under way at Manitowoc
and Sheboygan, Wis.
Company
Th»»cTtTa
Waatha
-Right
Now
Awards Garnered by Films
From Moynihan Associates
\1II \\ AL K.LI: - .\lo\nihan .Associates.
734 North Jefferson St.. is one of Wisconsin's
leading producers of I6mm films and
its "How Many Lifetimes" is the gold medal
recipient from the Atlanta International
Film Festival. One hundred prints of this
27-minute film, which was shown recently
at a dinner meeting in the Milwaukee Press
Club, have been circulated to more than a
half-dozen countries and have been seen by
several million people.
Husband and wife moviemakers Paul and
Jane Moynihan work with a full-lime staff
of seven, conducting research, writing,
shooting, editing and la>ing in sound, both
narration and effects.
.Among the more than three-dozen films
produced in the past five years are those on
such a variets of subjects as: Noise pollution,
modern architecture, school buses (a
training film for drivers), drug abuse, unwed
parents, teaching machines, reincarnation,
people in county government, fishing in the
Canadian wilderness and. where else but in
Wisconsin, snowmobiling and another on
cheese.
"Our movies." Jane points out. 'do not
have a studio (superficial) look. They must
be beautiful and true to hold the attention
of youths and others who have grown up on
a steady diet of movies—and more movies."
For special film productions, the firm's
staff is enlarged to include award-winning
photographers like Theodore Acheson and
Donald J. Gorzek. Spon.sored films can cost
from $200 a minute to more than S2.000.
depending on expensive fades, dissolves and
special sound effects.
The firm also has two certificates of creative
excellence from the Chicago Industrial
Film Festival, a Golden Chris award from
the Columbus International Film Festival, a
silver medal from the New York Film and
TV Festival and has been invited to participate
in several other international film festivals.
About filmmaking. Paul Moynihan .says:
"It's the greatest job in the world. It's more
interesting than anvthing else I can think
of."
Cliff Robertson Sought
For Lead in SI Film
HOUSTON — Showcase
International's
Jim .Austin hopes to land Cliff Robertson
for the lead in "We Love But Once," the
working title of the screenplay he wrote with
Mike Keith of Los Angeles.
It's a love story based on Cialvcston's
gambling heyday and the Balinese Room.
Actor-director Dick Erdman is top candidate
to handle director chores and the part
of the mailre d" has been discussed with
.Alan Hale jr. The script also calls for several
females, one Austin describes as a Faye
Dunaway type.
Five Houstonians arc backing the film,
which Keith-Austin Productions hopes to
start shooting between March 15-April 15.
'JC-2 BOXOmCE :: March 20. 1972

.
•>)
1972 QuofffK Adult Entertainment
PRODUCT
LINE-UP
The Love Story From Denmark
"A HOT NUMBER IN FILM SEX- "A DANISH SEX MOVIE...
WITH A STORY LINE!" -^^^t'"" BREATHLESS ... DIRTY!" tZT
tElAflOMS
m^Mm
LEE HESSEL Presents
"EXUBERANT!
Funny enough to
melt a statue!"
-TIME MAGAZINE
«DULTSOIIL» IR1^^ HiiiiiiidOuicnIbi lliii>tii«!ii Kn^iii filni lilnii InCOLOII
every woman knows
why the wrong
man is
irresistible!
"WILD, RACY, BOLD SATIRE
yoks galore . . . pulls out all
the stops!" -CUE MAGAZINE
i
"Outrageous
shocking but
hilarious!"
-WNEWTV
/
^^
laugh till you
SiaiiiiijAlliNWBtlllllMadEltineltBJi'*
Ot»inC(ilileiiliei5 Pioil»cert lnOaiiilJayOisicli
ADULTSOMLrOiiecieihJOHNUyilOSfNACftMBISlfllM in COLOR
EXTRAORDINARY EXCITING SHOW
LEE MESSEL presents
there's
ALWAYS VANILLA
they were in love... for awhile it didn't matter!
.
starring RAY LAINE. JUDITH STREINER. ROGER McGOVERN • Directed by GEORGE ROMERO
^- 1 by THE LATENT W^nL i,,. .COLOR- ^ '"AVBist riiM
IN PRODUCTION
^^
THE CRAZIES
OCTOBER RELEASE
A Suspense Drama of a Bacteriological Warfare.
By the makers of "NIGHT OF THE LIVING DEAD."
CAMBIST HUIS INC. 850 SEVENTH AVE. NEW YORK, N. Y. 10019 (212) 586-5810
f f
BOXOFFICE ;: March 20. 1972
NC-3

—
MINNEAPOLIS
The Projectionist's
Projector
PRO-35
First ALL-NEW
American 35mm
Projector in 25 years
n C lock»ork i)raiigc" sUn-kcd cm and
pa.kcd cm at the World Theatre—and
.ucrnight the movie became the talk of the
;own. Theatre records are being checked to
see if a new opening-week mark has been
set. A new two-day opening record was
handily achieved . . . Jack Kelvie, booker
for Theatre A&.sociaies. relumed from a
winter vacation that carried him to Italy
and Greece.
Chde Cutter. Hollywood Theatre, checked
into Kilal Hospital here for a heart
checkup . . . Meanwhile. Bob Lahti. Minneapolis
Theatre Supply Co.. wa.s resting at
home after a physical check-out . . . Joe
Young. Cinerama Releasing Corp. branch
manager, left on a late-winter vacation . . .
The word along Filmrow is that those local
theatre figures who attended Show-,A-Rama
in Kansas City were well-pleased and report
it was extremely worthwhile. It's said all
who attended picked up worthwhile [winters
and that product screened was well-received.
I
he new PRO-35
cind/or Model 7
soundhead incorporates
nearly every
idea and innovation
projectionists have
dreamed about in
their booths late
dt
night.
That's why we call it "The
Projectionist's Projector."
Be an expert - make it
your projector, too.
Exclusive S-ycar warranty
parts and service.
DALLANTYNE^
OF OMAHA. INC.
MM lackson St., Omaha, Nebraska, U.S.A. 68102 (402) 342-4444
The 20lh Century-Fox branch gang coniinucs
all smiles at the strong legs b>cing
shown here by both "Walkabout" and "The
French Connection." The lattcr's strong run
is keeping "Cabaret" waiting in the wings.
Filmrow visitors: Bill Lofthus. Harbor
Iheaire. Two Harbors; Sandor Holman.
I. .ike. Buffalo: Charles Steuerwald. State.
Huron. S.D.. and Ray Vonderhaar. Andria.
.Alexandria . . . Kenny Adams. Universal
branch salesman, returned from a vacation
trip that carried him to Te.xas and Florida
and which gave him a tan that's the envy of
Filmrow.
Local cxhibitoni are pleased thai the Oscar
night has been moved back to
the traditionally
"soft" boxoffice night, Monday. This
year,
the Academy .Awards take place April
10. Last year's late-in-the-week ceremonies
not only hurt the theatres on a more lucrative
night but also presented problems in
getting newspaper ads placed, due to weekend
deadlines, not to mention the impossibility
of booking quick dales and getting
print delivery . . . With Charlie Chaplin due
to receive a special honor from the Academy
at this year's Oscar fete. Columbia
FINER
PROJECTION-SUPER ECONOMY
Sold \\\ ihc North-Ccnira! region through the following sclceted theatre equipment
siipplvilcilers:
Slipper Theatre Supply, Inc.
1502 Dovenport Street
Omoha, Ncbr. 58102
De$ Moines Theatre Supply
1121 High Street
Oes Moines, Iowa S0309
Minneapolis Theatre Supply Co.
51 Glenwood Avenue
Minneapolis, Minn. 55403
Horry Melcher Enterprises
3238 West Fond Du Lac Avenue
Milwaukee, Wis. 53210
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
2« Sorah Drivi Farmlngdole, L. I., N. Y., 11735
.^C-4
BOXOmCE :: March 20. 1972

—
. . Nearly
Pictures is issuing His "Modem Times" locally
the same week. The picture, one of
some half-dozen Chaplin productions to be
reissued by Columbia, opens April 12 at
the Westgate and Varsity theatres here.
Cinerama Releasing Corp. here screened
"Puppet on a Chain." No opening dates
have been set but the film is another one
featuring a chase sequence, a la "Bullitt"
and "The French Connection"—except that
this one is on water, a tingling speedboat
KSTP-TV. Channel 5 here, has
chase! . . .
begun to review films on its nightly newscast.
A skirted critic, an apparent newcomer,
weighs the fresh productions. The sum and
substance of her critique of "A Clockwork
Orange" was, "A lot of people going to see
the movie merely because it"s X-rated may
not understand it and therefore won't like it
—but I liked it."
Joe Rosen, Paramount branch salesman,
reported from his Florida vacation roost that
he was having a great time and that the
weather was perfect. He indicated he
planned to attend the Doral golf tournament.
That's the open the first two days of
which were rained out!
Ernie Lund, retired booker-salesman for
the Paramount branch here for 35 years,
paid a visit to his many Filmrow friends.
Fund now lives by a lake in Spooner, Wis.
He spent all his 35 years in the business
with the Paramount branch here.
Mrs. Maxine McBean Began
Career With RKO-Radio
From Canadian Edition
CALGARY—Mrs. Maxine McBean, BoxoiMCK
correspondent in Calgary, is a longtime
member of the motion picture industry,
having worked as an usher, then cashier
with Hirtle's Theatre while still in high
school in Gleichen, Alta., her home town.
Sbe became a resident of Calgary 30 years
ago.
Said Mrs. McBean, "I really started in
the industry as a part-time revisor for RKO-
Radio 23 years ago. Union activity
took up
some of my time. I served as secretary and
president. By the time RKO was taken over
by Empire Universal Films, I had completed
a business course at night school and I became
cashier-stenographer for Astral Films.
During my time with .Astral I did a considerable
amount of booking and 'Girl Friday'
work that really rounded out my experience."
Following a stint at Universal Films and
then a short hiatus, Mrs. McBean returned
to the industry three years ago as cashier
for United Artists Corp.. where she presently
is employed.
Mrs. McBean has three sons, all married,
and seven grandchildren. Her oldest son is
a sergeant with the Calgary city police (he
worked on a part-time basis as shipper'rcvisor
for Astral while still in high school):
her second son is International Film Distributors
branch manager in Calgary, and
the youngest is a patrol constable with the
Calgary city
police.
MILWAUKEE
Janiara As.seyev, producer of New World
Pictures' "Sweet Kill," was in our town
Thursday (9) for a promotion and publicity
tour, meeting with the press and radio and
TV stations. She was chauffered about expertly
by Jack Ringe, manager of the Strand
Theatre. Born of Russian parents in Chicago,
Miss As.scycv turned from the legitimate
theatre to films and today is head of
Tamarac Productions. "Sweet Kill," rated
R. stars Tab Hunter, who portrays a homicidal
maniac. Miss Asseyev's credits so far
include "1 he Wild Racers" (for AIP) and
"Paddy"—the succe.ss of which brought her
a three-picture contract with Allied Artists.
She next plans to produce "The Hooker."
Pat Halloran, sales representative for Universal
Film Exchange, Inc., Chicago, hosted
a tradescreening of "The Groundstar Conspiracy,"
starring George Peppard, Friday
evening (10) at the Centre Screening Room,
212 West Wisconsin Ave. The 1972 product
reel also was shown covering seven of Universal's
future releases.
.\ continuous "Vacation Movie Theatre"
is a popular feature at the 32nd Milwaukee
Sentinel .Sports, Travel and Boat Show, being
held at both the Arena and Auditorium.
This annual "harbinger of spring" show
opened Friday (10) and continued through
Sunday (19). Movies shown covered vacations,
fishing and boating, travel in the U.S.
and abroad and family camping.
The Better Films and TV Council of Milwaukee
."Xrea included the following on its
film evaluation list for March: Family
(Excellent) "Fiddler on the Roof," "The
Railway Children," "Living Free," "The
Biscuit Eater" and "Song of the South"
(reissue). Rated "Very Good" was "The Ra
Expeditions." Adults and Young People
(Excellent) "A Man for All Seasons"; (Very
Good) "The Cowboys" and "J. W. Coop."
and "Pocket Money" was rated "Fair."
Adults and Mature Young People—(Excellent)
"The French Connection"; (Good)
"The Anderson Tapes," "Cabaret" and "The
Hospital." and (Fair) "Soul Soldier," "Minnie
and Moskowitz." "Crucible of Horror"
and "Cauldron of Blood." .Adults—(Very
Good) "$": (Ciood) "Waterhole No. 3" and
"Sunday Bloody Sunday." and (Fair) "My
Old Man's Place," "The Telephone Book,"
"Cisco Pike," "Blindman." "There's a Girl
in My Soup," "Such Good Friends," "Foursome."
"200 Motels," "Swedish I'ly Girls,"
"Sandra," "Sex and Astrology" and "Happy
Birthday, Wanda June."
Dominique Paul Noth of the Journal reports
learning from Holhwood that Twiggy
is going to follow up her "The Boy Friend"
triumph with yet another 1930-ish musical
called "Gotta Sing, Gotta Dance," with
Tommy Tune again as co-star . . . Phyllis
Dilltr. the fuzzv-headed comedienne with
the "new look." has been signed as a guest
artist to appear with the Nlilwaukee Symphony
Orchestra during its 1972-73 pops
concert season. Her surprising appearance
on the "Dimensions in Music" will be made
Feb. 4, 1973, while musical comedian Victor
Borgc will be the guest conductor February
KS. The series features ten Sunday evening
concerts in the Performing Arts Center.
"A Clockwork Orange" set a new grossing
record on its opening night at the 799-seat
Mayfair Theatre. The film opened Wednesday
(8) at the UA theatre located in the
Mayfair Shopping Center . 500
colored drawings were submitted in manager
Fred Rott's kiddies contest, just completed
at the (Marcus) Villa Theatre on the
northwest side. The month-long competition
(extended from the originally announced
three weeks by popular demand) was open
to children in three age divisions—three to
five, six to eight and nine to 12. Fred had
chosen the pictures from Walt Disney film
press books and 3,000 copies were printed
depicting scenes from "Lady and the
Tramp." "King of the Grizzlies" and "Song
of the South." More eveniually had to be
printed, until 4,000 "free coloring blanks"
had been distributed. As completed drawings
were submitted, the best ones were immediately
posted in the theatre lobby where they
could be admired by the movie patrons. With
his staff's assistance, Fred chose eight top
winners, awarding each budding artist a
soundtrack album of "Song of the South."
.Additional prizes were distributed to other
runners-up and the whole effort was so successful,
another similar coloring contest has
been promised the neighborhood youngsters.
Parents were really appreciative, reports
Fred. "They thought it was just tremendous!"
Did the manager take photos of the
winners? Yes, with his Polaroid camera but,
laments Fred, "I don't have a single photo
left—the parents got 'em all away from me."
Attendance during the contest period? "Fantastic."
declares Fred Rott. "At four successive
Sunday matinees, the ticket lines extended
from our boxoffice to around the
corner of our block."
.Announcement of the purcha.se of the
Sheraton-Schroeder Hotel. Wisconsin's largest
hotel since it opened here in 1927. was
made Saturday (11) by Ben Marcus, president
of Marcus Theatres Management Co..
who is heading a group of purchasers. The
750-room. 45-year-old hotel was built at an
estimated cost of $7 million by the late
Walter Schroeder. sold to Towne Realty in
1964 and six months later to the Sheraton
(Continued on next page)
SPECIAL TRAILERS
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•
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BOXOFFICE :: March 20. 1972 NC-5

I
. . Darvl
Conodo.
.
—
DES MOINES
M\ron Kkink, prc!.iJeni of Central State
ThL•.l!r^.•^. has returned from a winter
vajaiion in AcapuL'o. Mexico, looking
resteil anJ tanned.
Arthur Siein. Central States Theatres general
manager, was moderator for the United
Ariist% film seminar involving "The Honkers"
at the recent Show-A-Rama convention
in Kans;is City . Johnson, Metro-
Cioldwyn-Mayer, has returned from meetings
with the St. l-ouis and Kansas City offices.
He also attended Show-A-Rama in
Kansas City Thursday (2( before returning
t.>
his office.
Jerry (irefiiu. manager of Cinema Center
Ihealre. (Jmaha. and the Cinema 2, also in
Omaha, just clocked 6.000 miles on his car's
odometer from his travels in the Southwest
recently. Jerry took a two-and-a-half-week
trip. Some of the p>.>ints of interest were
Lake Tahixr. las Vegas. Los .-\ngeles and
San Francisco.
I);nr (.old, 2()th Century -Fox branch
manager, attended Show-.A-Rama in Kansas
City
Ilia lass, secretary to Art I rombley.
manager ol low.i Film Depot, is all excited
about moving into her new home. She is
taking some of her vacation to pack and
move
Kiiniriiw \isiiurs: U.irney Hrolman. Paradise
Theatre, Moline. III.; John Harriman.
R.alt.i Theatre. Pocahontas: H. C. Lund.
aioHa!
EXHIBITORS!
IN HONOLULU...
BEST ON WAIKIKI
BEACH!
(CjII your Trawl Agant)
THE
INDUSTRY'S
"OWN"
mm
QitESAliit
Lund Theatre. \ lixug. S.U.. Harrison Wolcott.
Grand Theatre, Eldora; Tom North,
Iowa Theatre, Winten>ei: Sol .Malisow, Embassy
Films, .Mjnneap^£
Boxoffice
POSITION
THE NATIONAL FILM WEEKLY
825 Von jrunt 8l«d . Koniot Cil». Mo 64124
.
A. E. Jarboe Gives Youth
3-Month Pass for Honesty
^' :m Central Edition
CAMERON. MO.—While attending the
Rilz Theatre on a recent Saturday, a young
boy under the age of 12 became involved
in a scuffle with another youth, breaking
one of the showcase windows in front of
the showhouse. Owner A. E. Jarboe did
not know of the mishap until the young
offender came to him and confessed, then
offered to pay lor the damage from his allowance.
Shortly thereafter, Jarboe learned the boy
had been denied the privilege of attending
the theatre until he had paid his debt.
In view of the youth's honesty, Jarboe
felt he should be rewarded and offered him
a three-month pass, adding th.it this was th^'
first time in his career anyone had come to
him to report any destruction in his theatre.
MILWAUKEE
(Continued from preceding page)
chain. Marcus declined to reveal the purchase
price or the names of other members
of the group: however, he did say they were
associated with him at the Pfister Hotel,
which he also owns. An estimated S.^ to S4
million is to be spent to renovate the structure
at
5th and Wisconsin .Avenue. The purchase
includes the hotel, its furnishings, fixtures
and equipment, as well as the parking
lots south of the hotel and south of the Palace
Theatre (on 6th and Wisconsin), which
Marcus also owns. This gives the group
more than three-fourths of the entire block,
with room for possible future expansion if
subsequent developments indicate the city
requires an additional 500 to 1.000 hotel
rtHims. In addition to a new name for the
hotel, other impending changes include escalators,
possibly a tower such as distinguishes
the Pfister on East Wisconsin and Jefferson
and either a tunnel or overhead walk that
would connect it with the new convention
h.ill being constructed about one block
away. Supporting his unfailing confidence in
the future of the city's downtown section,
Marcus said: "We must give city people and
those from out of town a reason to come.
This requii^cs the right merchandise, service,
an aesthetically pleasant environment, mass
transit and easv parking reasonably priced
even to the |xiini of subsidizing by the merchants
who would hope to benefit b\ it." In
addition to the Pfister. Marcus owns the
Guest House Inns in .Appleton and Manitowoc
and operates restaurants as well as
more than 40 theatres around the state. His
son Stephen is vice-president and treasurer
of the holding company.
JLC Twin Unit Under Way
RAPID cm. S.D. I he Jero Lewis
Cinema under constmction here, a sidc-byside
twin, will be the first hardtop for Rapid
City in many years. Estimated cost ol the
facility is SI 45.000. Buckingham Wood
Products is the developer.
BOXOFFICE :: March 20, 1972

This guy used to be
our number one Savings Bond salesman.
Now it's up to you.
Back in the 40's, Americans aggressively bought
bonds in order to beat The Bad Three,
Today, 70% of all bond sales come quietly from Payroll
Savings Plans installed and supported by employers
like you.
Why should you become a Savings Bond supporter?
Because it's good for you. By promoting U.S. Savings
Bonds, you're doing one of the few things an individual
can do to fight inflation. (A penny saved is more than
a penny earned . . . it's a penny out of circulation.)
Because It's good for your employees. To the guy
who has trouble saving S5 a week, you're providing a
viable fringe benefit— systematic savings— without incurring
the usual heavy fringe benefit costs.
o
Because it's good for your country. Savings Bonds
are the cornerstone of United States debt financing and
are vitally important to your country's continued financial
well-being. (Of course, there are more kinds of
patriotism than beating Hitler.)
Of the nation's 16 largest companies— all active in
Payroll Savings— nine have more than 60°o employee
participation. Five have over 75°h. Whether large or
small, your company can do as well.
If you already have a Payroll Savings Plan, promote
it. If you don't, install one. For information or assistance,
write Director of Sales. The Department of the Treasury,
Savings Bonds Division, Washington, D.C. 20226.
U.S. Savings Bonds.
The V S. Gorernnient dnrs not pav for Ihh adl crfisement. It is nrrftenteii ax a public seruice £7\
in cooperation uilli The Department ot Th e Treasury and 'I he Adiertn^inn Councit. V^,
BOXOFFICE :; March 20. 1972 NC-7

M.irch
LINCOLN
Tot in Dubioiiky spent Monday (13) in Sioux
Cay on business lor ihe circuit's theatres
there, then returned lo Ihis city to leave
again at noon the next da\ with his son
Sarge lor a meeting in Des Moines with
United ArtJsiN and L'niver>al representatives.
Mrs. Irwin Dubinsky did her traveling the
previous week, going to Kansas City Mond.i>
(6) and returning Thursda) night (9).
She visited with her sim-in-law and daughter.
Mr. and Mrs. Arthur l.apin, and son Jeffrey.
|lie Sluart's youni; staff members have a
better appreciation nI the clean-up work
which custodian h'mmetl Chrisle) docs late
every night after their experience the last
week or so. Chrisley had to make an emergency
trip to Fort Wayne. Ind.. when his
grandfather died, so the young folks pitched
in and did his work after theatre hours during
his absence
l.i\
Maiiiss, Lincoln/Cooper manager, e.\-
Slcp^e^ Theatre SuppI,,
Inc.
^k 1502 Davenport Sf.
^^^WOmaha. Nebraska 68102
^^ir ^ArcG Code (402) 431-5715
Where Your Business Is APPRECIATED
pecis that "2001: A Space Odyssey" will
continue at the suburban theatre until
\\ednesday (29). when "The Godfather"
goes up on the marquee. The return engagement
of Ihe former film has passed the
third-week mark . . . Irwin and Sarge Dubinsky
are doing such things as signing a
contract for new carpeting for the renovated
Stuart but not much will be done about
recruiting staff employees until after May
1. when the family circuit lakes over the
downtown movie hou.se and the six-to-cight
week remodeling begins. With their offices
on the ninth floor of the same Stuart Building
in which the theatre is located, the veteran
says he and his son will be overseeing
the remodeling project directly on a daily
basis.
"Ihe Bo) Irieiul," Metro-Goldwyn-Mayer's
Twiggy starrer, opened at the downtown
Stuart Friday (17) after an extended engagement
of 20th Century-Fo.x's "The French
Connection." Friday (10) and Saturday (11)
business was not too bad. reports Walt
Jancke. considering the attention-getting
state basketball finals were being played that
same weekend. Jancke's Cinema 1 and Cinema
2 were offering a choice of "The Cowboys"
and "The Hospital" . . . Some disappointed
East High students out at the Lincoln
Cooper Salurda\ night (11) were Randy
Griffin, doorman, and Don Warlick and
Mike Coates. ushers. Their basketball team
dropped the state championship to the Columbus
hoopsters in a final playoff at Pershing
.-Vuditorium.
Popcorn, a popular concession commoditv
in movie houses, figured in a 40-0 passage
of LB 1099 by the Nebraska Unicameral this
month. Its involvement this time, however,
is lo prevent persons from passing out popcorn
balls in which needles might be inserted
to injure unsuspecting Halloween irick-ortreat
youngsters. The bill also makes it as
much as a ten-year prison sentence and a
SIO.O(K) fine for the offender if his twisted
mind runs to putting razor blades into an
apple, spiking a friend's food or drink with
LSD or some other drug with malicious intent.
Sid Smith Readying Story
HOLLYWOOD—Sid Smith, veteran wriier-director-producer
from back in PRC
days, who has produced 525 filmed T\'
shows and many features, including 275
'Fireside TTieatres." is preparing a story.
"From Miss lo Mrs.." for early summer
production and for theatrical release.
Remodeling Cozad Theatre
t ()/..\U. .\LU. Ihc K..i.;o l,-,ca!i^ !i^i^
was closed three days in mid-Februarj' to
fjcrmit remodeling of the showhouse. Proprietor
Ken Scholz said that numerous improvements
arc scheduled for the facility
within Ihe next lew months.
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:
20. 1^72

—
—
—
—
— ——
Xast Picture Show'
Solid 450 in Cincy
CINCINNATI — The Last Picture
Show" ran off with No. 1 honors in the report
week, thanks to a 450 third week at
ihe 20th Century Theatre. However, competition
was rugged for the top spot, as shown
by the 425 percentage reading for "Fiddler
on the Roof," 12th week at the Valley Theatre,
and 400 for "The Hospital." third
week. Carousel 1. "The French Connection"
still is a boxoffice power in this area, grossing
300 in its 11th week at the Ambassador
Theatre.
(Average Is 100)
Albee—J.W. Coop (Col)
Ambassador The French Connection (20th-Fox),
100
1 1th wk 300
Carousel 1 The Hospitol (UA), 3rd wk 400
Carousel 2 Sundoy Bloody Sunday (UA), 3rd wk 275
Grand Dirty Horry (WB), llth wk 250
Hollywood Cinema North, Moriemont Cinema East,
Western Woods The Cowboys (WB), 3rd wk. .100
Place Summer of '42 (WB), 33rd wk 225
Studio Cinemas Strow Dogs (CRC), 1 1 th wk 200
Times Towne Cinema Diomonds Are Forever
(UA), 1 1th wk 225
20th Century The Lost Picture Show (Col),
3rd wk 450
Valley— Fiddler on the Roof (UA) 12th wk .. 425
"Ghetto Freaks' Steps Ahead
Oi All Cleveland Features
CLEVELAND—"Ghetto Freaks" came
to town at the Hippodrome and immediately
^tole the grossing limelight from even such
stalwarts as "The Last Picture Show" and
"Fiddler on the Roof." "Freaks" ran a 400
first-week percentage, compared to a secondweek
350 for "Last Picture Show" and an
llth-week 300 for "Fiddler on the Roof."
Also thriving was "The Hospital." which
put together fourth-week business at four
theatres for an overall 185 per cent (compared
to 100 for average business).
Cedar-Lee, Detroit The Lost Picture Show (Col),
2nd wk 350
Colony Fiddler on the Roof (UA), 1 1th wk 300
Four theatres Happy Birthdoy, Wanda June
(Col) 115
Four theatres The Hospital (UA), 4th wk 185
Hippodrome Ghetto Freaks (SR) 400
Lake Pocket Money (NGP), 2nd wk 75
World East, World West The Trojan Women
(CRC), 2nd wk 80
Point Spread of 480 Between
High and Low in Detroit
DETROIT— If anyone needs proof that
theatregoers have become highly selective,
just run down this week's Detroit percentages.
They range from a low of 60 for three
films up to the stratospheric 540 for "Fiddler
on the Roof." 16th week at the Northland.
The week's only other big percentage
was 225 for "A Clockwork Orange," playing
a third week at two theatres.
Five theatres The Cowboys (WB), 3rd wk 60
Five theatres The Hospital ,UA), 3rd wk 110
Northlond— Fiddler on the Roof (UA), 16th wk. ..540
Seven theatres They Coll Me Trinity (Emb) .... 60
Seven theatres—X Y & Zee ;Col), 2nd wk 60
Six theatres The Hot Rock ,20th-Fox),
2nd wk 65
Three theatres Dirty Horry WB), 10th wk 50
Three theatres The Last Picture Show (Col),
4th wk 110
Two theatres A Ctockwork Oronge (WB),
3rd wk 225
Joel
Foot Managing Theatre
ADA. OHIO—The Ada Theatre,
which
had been shuttered for appro.ximately a
week, has been reopened under the management
of Joel Foot. Former manager of the
movie house was Bill Johnson.
Harper Woods Russ Russo Selected
As Michigan's 'Showman of Year
DETROrr—Russ Russo, manager of the
Eastland 'Iheatre in Harper Woods, has been
selected as "Michigan's Showman of the
Year," it is announced by Milton H. London,
NATO of Michigan president. The
coveted trophy and a valuable prize will be
Showmanship plaques and gifts "in
presented to Russo Wednesday (22) at the
Showmanship Luncheon in the Grand Ballroom
of Detroit's Sheraton-Cadillac Hotel
in conjunction with the 53rd annual convention
of Michigan NATO.
recognition
of the remarkable creativity that they
demonstrated and their expertise in business
promotion and public relations" will be
awarded at the luncheon to: Lawrence Toll,
manager of the Eastland Mall Theatre, Flint;
Marie Olcese, manager of the Bloomfield
Theatre, Birmingham; Loramer "Trock"
Trockelman, owner of the Bel-Air Theatre,
Bellaire, and Mark S. Johnson, manager of
the Cinema Twin Theatre, Mount Pleasant.
Miss Jerry Schultz of the Alger Theatre,
Detroit, will he honored as "Manager of the
Year."
To be honored with showmanship certificates
are: Mary Foster, manager of the Village
Theatre, Troy; Lincoln Friend, manager
of the Birmingham Theatre, Birmingham;
Howard Denial, manager of the Southland
theatres, Taylor; Ben Dargush. manager of
the Lansing Mall Theatre. Lansing; Richard
Sklucki, manager of the Palms Theatre, Detroit;
Jerry Dozier, manager of the Ramona
Theatre, Detroit, and Cal Collard, manager
of the Woods theatres, Grosse Pointe
Woods.
"I am nominating all of these outstanding
showmen and women to the National Ass'n
of Theatre Owners' 'Fabulous 500,' " London
stated. "This is a select group of the
most enthusiastic, energetic, dedicated theatre
managers in the entire countr>' who will
join together and be coordinated nationally
to 'put movies back in the news.'
News of Changes Needed
For Theatre Register
Detroit—A register of ownership of
theatres in Lower Michigan (Detroit
exchange territory) has heen maintained
for nearly a quarter-centurj by the Detroit
correspondent for BOXOFFICE.
This can only be properly updated
Ihrongh the cooperation of everyone in
the area among our readers.
.So. we carnesth request, as we have
many times in prior years, that you
send in an> information on openings,
closings and changes of ownership.
The register is available to answer
specific information requests from fMmites
and is maintained primarily to idciitifj
the ownership and. in some cases,
histor> of theatres which happen to
come into the news.
I he showmanship contest is sponsored by
the Motion Picture .Vdvertising Corp., specialists
in screen advertising, through the
cooperation of MPA executive vice-president
Robert W. Rawson.
Censorship Defeating
Itself in Detroit Area
By H. F. REVES
DETROIT—The old moral that attempts
at censorship or suppression of alleged "pornography"
may defeat their own purposes,
particularly in this permissive age, appears
to be receiving dramatic substantiation in
local suburbs currently.
Exceptionally strong
efforts were made under the aegis of the
Grosse Pointe Motion Picture and Television
Council to get "A Clockwork Orange"
out of the Woods Theatre in Cirosse Pointe.
Similar attempts were made in Birmingham,
where it has been playing the Bloomfield
Theatre.
Both .Attempts Fail
Both attempts failed to gel fresh prohibitory
ordinances through the respective city
councils but one result of the widespread
publicity engendered locally by the fight of
the well-intentioned people seeking lo uphold
rigid standards has been that "A Clockwork
Orange" has been doing by far the
best business in town in terms of normal
averages, with the exception of the sky-high
grosses of "Fiddler on the Roof" at the
Northland, running far ahead of all other
first-run attractions. Since the two theatres
playing "A Clockwork Orange" are in relalively
remote corners of the metropolitan
suburbs, it would appear that the publicity
has had its natural effect of just drawing
people ot the shows.
Widespread Proposab
"Proposed ordinances and laws to ban
the showing of X-ratcd movies have been
spreading like forest fires throughout the
state." Milton H. London, president of
N.ATO of Michigan said. "The fires, of
course, are being started by emotionally
charged, self-righteous, self-appointed keepers
of the public morals who are certain
that they have a legal and God-given right to
determine what everyone else may read, see
or do."
London explained the further critical fact
that "the fires are being fanned by the political
fact that this is an election year for
local and state officials." He spoke further
of "the public hysteria encouraged by newspapers
and broadcasting stations," an encouragement
or at least publicity regularly
noted in these pages in recent months.
However. London called attention to the
quite satisfactory result that ordinances to
ban X films have been rejected by the two
(Continued on next page)
BOXOFPICE :: March 20, 1972 ME-1

Censorship Defeating
liselfinDetroilArea
(Coniinut'ii Irom prcccUuig pagc^
subufbiin cit> councili as well as Deiroii's
own council. He stated, for the industr). 'hat
NATO has quietly played its part in meeting
these sundry situations "while keeping
iih.aire owners and the motion picture industry
out ot the public controversy. " a valued
service to filinites generally. Several
days ;:Lso were spent in contacting legislators
to avoid successfully the introduction
of similar bills m the state legislature.
But, London warned, exhibitors should
not become complacent at these specific successes,
noting that "this is a continuing controversy
which could take a turn for the
worse at any moment."
How serious it is at this time was evident
in the words of Fred .Smith of Southficid
to one of the city's leading newspaper columnists,
congratulating him ironicalh on
writing five davs in a row "without mentioning
homosexuality, pornography or nude
women." Ihai indicates the frequency ot
such references in the press currently.
Good news for those who view with distaste
the general quality of current movies
came from an unexpected source, a spokesman
for an "adult" theatre, in a telephone
interview with Michael Maidenberg of ihe
Free Prevs: "Business hasnt been good." he
said. "To tell you the truth. 1 think pornography
is on the was out— like convertibles."
The inexorable facts ot public taste, as reflected
in ticket sales, seem to support the
basic slogan of the Greater Detroit Motion
Picture Council in its level-headed and tolerant
laisst-z-fiiirf .ippro.ich to the unwanted
situation — "Suppt.>rl Ihe Best; Forget the
Rest." If the aforementioned manager is
right, p»>rnography may gradually virtually
disappear if simply ignored rather than given
the benefit of otherwise unobtainable free
advertising by public outcry and attacks.
Meanwhile, the
Detroit Common Council
continued ils year-long effort to write a restrictive
ordinance lh.it will hold up in the
courts and still be strong enough to achieve
something positive. The council in recent
weeks has seemed more concerned with
"dirty K>ok stores" and "nudie photo stu-
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^iv. Miiriiii Nainiark, >.haimian of the
^ouih Film Forum sponsored by the
Greater Detroit Motion Picture Council, reports
thai the date for the monthly screening
and panel discussion next month will be
moved forward a week to avoid conflict
with vacation schedules. It will be held April
15 at the New Center Theatre, with Mrs.
Shirley Shapiro of the Henry Ford High
School as moderator.
( harlii' Maims discloses that William
Coiighlin. assistant corpn'iration counsel of
Detroit, who writes novels in his spare time,
has just had his book "The Destruction
Committee" purchased for production by a
British motion picture company.
I he Paradise 1 heutre. of)erated as a
wiuilcMlle-iilm house by the Ben and Lou
Cohen circuit—now Detroit Theatre Enterprises-
— "will sing again" in a special concert
by the Detroit Symphony Orchestra.
tor which the stnicture was built originally
approximately 50 years ago as Orchestra
Hall. The concert, apparently the first entertainment
event held there since closing in
1955. is part of the convention of the Michigan
Society of .Architects and part of the
popular movement to save the structure,
now registered b\ the National Trust for
Historic Prescnalion.
Plans Id raze the first block of Monroe
.Avenue off Woodward, just announced b\
Mayor Gribbs. will destroy a row of properties
which housed some of the earliest
theatres and nickelodeons in the city, creating
the first local Rialto. Only the Bijou
and Family (now the Follies) still survive as
theatres. Old-timers will recall the historic
Columbia in midblock and Manfred Linick's
Casino, which has been considered
the first regular movie house in town.
Two local contril>ulions to the screen:
Chad Hverett. who grew up in Dearborn, is
a graduate of our own Wayne Stale University.
Brian Kclh is the son of the late
Harry F. Kelly, the only man who served
as both governor and chief justice of the
slate of Michigan.
K. ( . DeNoir, resident of Cirand Rapids.
IS the new owner of the Strand Theatre,
The Sun Theatre. Portland, has
l-owell . . .
taken on the booking task this year for the
Portland Civic Players, who now own and
operate the theatre, according to manager
Joseph J. Rich.
UGT Plans 11
in Michigan
DFITROrr—Joseph W. Kosseff. president
I'nited General Theatres, announced that
lit
I I mini-theatres are planned for Oakland
County within the next two years. Regional
director Ted Damcrow states that these new
theatres represent just a portion of the UGT
franchise minis to be established in Michigan.
First to open will be the Clarkston
Cinema on Dixie Highway north of M-I'
and the Milford Theatre in Milford.
'E-l
BOXOFnCE :: March 20, 1972

Nighttime Fire Destroys
Oxford, Mich., Theatre
OXFORD, MICH.—The Oxford Theatre
in the southeast quadrant of the Oxford
business district was destroyed by fire
Wednesday night. February 16. The showhouse
was owned by Mr. and Mrs. Arnold
Simmons. The blaze, of undetermined origin,
devoured the structure, leaving the walls
weakened, probably beyond repair.
Simmons said that he locked the doors
at 9:25 p.m. following the showing of "Trail
of the Hunter." He said he smelled nothing,
suspected nothing. An Oakland County deputy
and his partner observed the fire 1 1 minutes
later and it quickly turned into a blazing
inferno.
Firefighters soon were pouring water on
the flames (the Oxford was located next
door to the fire station) and it was estimated
that from 75 to 125 area firemen worked
in sub-zero temperature to keep the conflagration
from spreading to nearby structures.
The Oxford department was at
the scene
until 4:30 a.m.. then was called back at 6
a.m. when flames flared up again. No injuries
were reported but the showhouse
appeared to be a total loss.
Simmons later indicated that he planned
to provide the city of Oxford with a twin
theatre, if the city would agree to sell the
adjacent fire hall property. Village voters
are scheduled to vote on the matter Monday
(13).
Frederick Nagher to Helm
Two Michigan JLC Units
WESTLAND. MICH.—Attorney Frederick
Nagher, general partner of Automated
Cinema Enterprises and president of Pisces
Exhibitor. Inc.. will be the principal operator
of a 350-seat Jerry Lewis Cinema to be
constructed in the K-Mart Center at Eight
Mile and Beech in Southfield. Mich., it was
announced by Nicholas Fileccia, president
of Michigan Cinema Corp., JLC representative
in the southeastern Michigan area.
Nagher also will operate a 700-seat JLC
twin cinema to be constructed in the Waterford
Plaza Shopping Center, Waterford
Township.
The theatres will be fully automated, Fileccia
stated, and an early-summer opening
of both facilities is planned.
Carrols Twin Announced
MUSKEGON, MICH—A Carrols Development
Corp. twin theatre has been announced
for the K-Mart Plaza. Norton
Shore's second twin movie house to be built
in the past year. The two auditoriums will
have a total of 700 seats. No date has been
set for the opening.
Mrs. Jean Kern Succumbs
LIMA. OHIO — Mrs. Jean Kern, stepmother
of William Kern jr.. died recently
in Mount Morris. Mich., of a heart attack.
Kern is owner of Cinema 1 Theatre in Lima.
CLEVELAND
Joel Grey, c.\-local boy. former Play House
curtain puller and son of bandleader
Mickey Katz, was in town Thursday evening
(9) and Friday (10) to promote "Cabaret,"
in which he plays the master of ceremonies.
"Cabaret" opened here Wednesday (L5) at
the Parmatown, Westgate and Severance.
Marshall Fine, Associated Theatres head
who slowly has been liquid.iting his holdings
in the circuit, is one of five local men joining
forces with Nick Mileti in the purchase
of the Indians baseball team from owner
Vernon B. Stouffer. All that is needed to
consummate the deal is a nod from the
American League board.
Actress Nancy Kelly has been appearing
at the Hanna in "The Gingerbread Lady."
She hopes to star in the film version of this
Neil Simon tragi-comedy . . Actor Robert
.
Ellenstein directed "The Three Chuckholds,"
currently being shown at the Leathern Theatre
at Case Western Reserve University. Ellenstein,
who was seen in the film "North
by Northwest," recalled advice given by the
mystery master, Alfred Hitchcock, who said,
"Just remember when you raise an eyebrow
on camera it will rise 20 feet on the screen
at Radio Cily Music Hall."
.lack .Silverthorne's wife Joan is in traction
at Mount Sinai Hospital.
Richard Harri.s. film, stage. TV and recording
star, will appc.ir in a concert at
S p.m. Saturday (25) at the Allen Theatre.
.\rnoId Painter, manager of the Euclid
Avenue Drive-In. returned a loser after two
weeks in Hollywood. Fla. He tried jai alai
and Hialeah—but with little success. During
the showing of "Diamonds Are Forever." a
kitten was found at the Euclid Avenue
Drivc-In and was named "Pussy Galore" in
honor of one of Ian Fleming's characters.
She now is a permanent member of the
Painter family— that is. as permanent as any
feline, so dubbed, can be.
A local man has filed a SIOO.OIK) lawsuit
against the Hippodrome Theatre for showing
"Ghetto Freaks," which he says is "derogatory
of him as a black American and
insulting to black Americans in this community."
The movie opened at the Hippodrome
Wednesday (1) and enjoyed a healthy
400 pre cent gross in the first week. The suit
was filed in common pleas court by lawyer
Owen L. Heggs on behalf of .Mien Johnson
II, who describes himself as an amateur
actor, and was set to be heard Tuesday (14)
by Judge Herbert R. Whiting. Johnson
charges that he appears in the film without
his consent. The movie was filmed, in part.
in this city.
Leonard Mishkind, General Theatres'
. . Richard
president, is beaming! His daughter Feme
wii; marry Norman Barr May 28 .
Van Buskirk has been named manager
of the Hub Drive-In in Bryan. Hub is one
of the theatres in the Mishkind circuit . . .
Community circuit's newest theatre in Willoughby,
the Show Place, will open May 30
on the traditional Memorial Day.
Hemo-
The northern Ohio chapter of the
philia Foundation is sponsoring Ihc opening
of "Nicholas and Alexandra" next month at
the Village Theatre in Fairlawn. Original
plans were to sponsor the Wednesday (29)
opening of the film here at the Fox Cedar-
Center but it wa,s decided it would be inadvisable
at that time because the publicity
might interlere with the Health Fund drive.
The only son of Nicholas and Alexandra
suffered from hemophilia.
Toledo Police Raid Four
'Adult' Movie Theatres
TOLEDO. OHIO—Four of the six art
theatres in Toledo which allegedly show
"obscene" films were darkened Friday (3)
and the other two escaped because time did
not allow police to get them, according to
City Prosecutor Sheldon Rosen, who said
the four hit were, in his opinion, "the most
offensive."
The raided theatres and men arrested and
charged with "displaying obscene movies"
are: Gary Licata. manager of the Avalon
Theatre (a neighborhood bowling alley and
vacant for many years until late in 1971);
Darryl Scigel, Detroit, manager and projectionist
of the Paradise Ihealre (formerly
part of a downtown store building); Donald
P. Lenz, said by police to be the owner of
the Cinema Arts Theatre (former East Toledo
store), and Michael Greenberg, alleged
manager of the downtown Gayety, said to
be the city's oldest "adult" film house.
Police confiscated four rolls of film and
movie projectors at all spots except the
Gayety, which has old-style machines that
are hooked to the wall and said to be too
cumbersome to move. The two theatres that
escaped the raids were the Las Vegas Theatre,
a store-type building in an outhing
area, and the Esquire Theatre, former burlesque
house in the downtown area, both of
which currently are under investigation.
All four of the arrested persons were released
on $1,000 bond within hours after
the arrests. Capt. Norbert DeClerq. who
headed the detective squad in the raids, said
that he told his men that only managers or
those in charge were to be arrested but he
warned that employees responsible for displaying
"obscene films." such as
projectionists,
ticket-takers, etc., would be subject to
arrest if the same type of films were shown
again.
Delinquent Tax Investigation
CLEVELAND—Andrew C. Putka. city
finance director, has launched an investigation
into delinquent admission taxes allegedly
owed this cit\ since last year by Winston
E. Willis and Nate Clay, operators of six
X-rated theatres. The amount reportedly
could exceed $40,000. When Willis was
reached at his home, he said he knew of no
such admission tax.
BOXOFFICE ;: March 20, 1972 ME-5

. . Academy
—
"
COLUMBUS
A Iticutre is included in preliminar>' plans
for u iiniquf bazaar to be buill near
Henderson Road and Kenny Road, close to
l.oews Arlington. Small boutiques, a restaurant,
craft shops, bank and offices will be
included in the complex, to be built on several
levels. Developers are Sisson-Stem Cos..
126f> E;ist Broad St.
lJiiiten>il.> C'ily Cinema bvK'ked "A CliKkwork
Orange" lo open Wednesday (22) . . .
I.i>ews VVeslerville and Town and Country
biHtked "What's L'p. Doc?" for Wednesday
(22) . theatres are now showing
tirst-run attractions, siartmg with "The Ra
I'vpeditions" and "Made lor Each Other."
Westland I also booked "The Ra Expeditions"
and "Made for Each Other."
HaUin Theatres, operator of the New
Pornography Brief Filed
In High C'ourt by Keating
C OLL .VI BL.S—Charles H. Keating jr..
Cincinnati attorney who has been a leading
figure in the Ohio Citizens for Decent Literature
movement, the force behind several
suits against allegedly "obscene" films in
various theatres throughout the slate, is no
stranger to pornography but has filed a
brief with the U. .S. Supreme Court which.
observers say. is more pornographic than
many of the films to which he has objected.
The brief was filed to support an Ohio
Supreme Court ruling which held the film
"Russ Meyer's Vixen" to be "piirnographic."
It contains thousands of pictures of explicit
sex in its rawest forms, as well as some
text which is unlikely ever to be placed
on the shelves of public libraries, according
to persons who have seen it. The pictures.
Licking only color, are sequence shots involving
film clips excerpted from several
films .md which were reproduced in black
and white in the Keating brief.
Keating's use of the film strips was. he
s.iid, an attempt lo shock the justices into
,1 re.ili/ation of wh.it Keating believes is the
result of "failure of the high court" to lay
down a clear and firm definition of what
cm he construed as pornography and what
is not. He d:d not intend to offend the Supreme
Court hut in his brief he charges it
with being largely to blame for the n,Tlional
confusion over what constitutes pornography
and asked the high court to consider
the decision of the Ohio Supreme Court in
,.._
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Paris,
and two employees have appealed to
the U. S. District Court to stop city police
from arresting them for showing allegedly
"obscene films." Manager Sam Schackman
and .Ann Louise Stein are asking for a
temfwrary and permanent injunction. Plaintiffs
charge that their constitutional rights
under the First .Amendment and the 14th
Amendment were violated. The> are asking
S5().()()() in damages and that the city charter
section dealing with prior restraint be
d^'v;lared iinconsiiiutional.
l«o new show busines.s publications have
made their appearance here—RSVP Columbus,
with Lee R. "Doc" Lemon as managing
editor, and Sho-Biz. with Salli .Marzetti as
editor. Both publications will be issued
monthh l-.ich is distributed free of charge.
the "Vixen" case and to uphold two principles:
"The fundamental right of a state court
to enjoin obscene conduct on the screen
conduct which, by its nature, is regarded as
contrary to the public mores established by
the state legislature and the state judiciary
system." The other is "the relevance of the
factor, "social
importance.' to the constituted
standards governing the proscription of obscenity."
Keating in his brief wrote that the "confusion"
that currently exists over what is
pornographic stems from several seemingly
inconsistent court decisions beginning in the
late I9.'>0s. whjn films became more explicit.
He cited the narrowly decided case in
which Associate Justice Potter Stewart (also
from Cincinnati) held for the majority in
holding that sex-oriented parts of "Lady
Chatterly's Lover" were not obscene.
Keating's brief in the U. S. Supreme
Court case ("A Motion Picture Film Fnlitted
'Vixen.' Russ Meyer. Eve Productions, Malihu,
et al vs. the State of Ohio, ex rel Charles
H. Keating jr.") was filed at the high court's
request by Keating, who originated the case
after the film had been shown in the Guild
Fine Arts Cinema The.itrc in Cincinnati late
in 1069,
The Hamilton County Common Pleas
Court held "Vixen" obscene and banned its
showing in that county, which covers the
Cincinnati area. On appeal, the First District
Court of Appeals also affirmed the niling,
extending the ban to all five southern Ohio
counties within its own jurisdiction. Eventually,
the Ohio Supreme Court in Columbus
also upheld this decision, with the
"Vixen" promoters bringing the issue to the
VS. Supreme Court on appeal.
Library
Film Series Under Way
roLHDO. OHIO—The "Brown Baggers'
Film Series." named that because it is offered
at the Toledo-Lucas County Library'
auditorium during lunch hours, at 12:15
and 1:15 p.m. on Tuesdays, is attracting continued
patronage. Each program lasts approximately
45 minutes.
Together' Attorneys Ask
Move to District Court
lOLhDO. OHIO—Attorneys for the motion
picture "Together," subject of a lawsuit
filed in Lucas County Common Pleas Court
alleging that it is "obscene." arc seeking to
have the case transferred to U.S. District
Court. They also are asking that a S 1.000,-
000 bond be posted lo cover any damages
the film may suffer as a result of the legal
action against it.
Robert Anderson, member of a leading
industrial complex, had posted a $5(X) bond
when he filed the suit seeking a ban against
further showings of the film, currently b,;-
ing exhibited at Cinema III, Toledo, operated
by Boston-based National Amusement.
Petitiuii L ..S.. Jiid^e
The request for the bond increase was
made to U.S. District Court Judge Nicholas
Walinski. who presumabh would hear the
case if it is transferred. The petition for removal
was filed in federal court on the
grounds that prior rulings of the Lucas
County Common Pleas Court have set patterns
which would indicate that the film
distributors and exhibitor will be unable to
e.xcrcise
their right of free expression (ironi
cally. Judge Walinski was on the Lucas
County Court bench when his decision
banned showing of "Without a Stitch" in
1970 on the grounds that it violated U.S.
Supreme Court guidelines for obscenity and
that the material appeals to a prurient interest,
that it affronts community standards on
sex and that it ha.s no redeeming social
value. The case was against the Westwood
.Art Theatre and currently is being appealed
to the Ohio State Supreme Court after being
upheld unanimously by the Circuit Court
of Appeals).
'Intimidation' Campaign
The petition seeking the jurisdiction of
the U.S. District Court, rather than the
Lucas County Common Pleas Court, also
alleges that lawsuits against X-rated films
are part of a campaign of intimidation and
harassment against local film exhibitors.
They pointed out that within the last two
years. "Without a Stitch" and "The Stewardesses"
have been banned as obscene in
Common Pleas Court lawsuits, with legal
action still pending against "Therese and
Isabclle." ""The History of a Blue Movie"
and the videotape version of "OhI Calcutta!
.Another argument for the removal action
is that the defendants. National Amusement
and Hallmark Releasing Corp.. are not Ohio
companies and therefore the federal court
should have jurisdiction. Both firms are
based in
Massachusetts.
The film "Together" has been showing at
Cinema III since January 19. Only once in
the past year has an X-rated film been
offered at the Cinema I. M and III complex,
that one being "The Devils."
Cinema III currently is exhibiting "Together"
but this is only the second time in
about a year that the triple-house complex
has offered an X-raicd film. The storefront
'Z-S BOXOFTICE :: March 20, 1972

. . but
.
art houses all are showing so-called triplc-X
movies, according to their ads.
Vice-Mayor Carol Pietrykowski welcomed
the petition, saying that it was proof that
many persons dislike this type of film. This
contrasted with the view of Councilman
Max Reddish, who said there is a public
demand for the sex movies, comparing this
to the public attitude during the Prohibition
era. He also asked if any of the signers could
suggest a solution to the problem.
Meanwhile, consideration of a proposal
by the Toledo Moving Picture Machine Operators
Union that the city council enact
legislation to license projectionists and set
safety standards for all theatres has been
postponed. Opponents pointed out that the
legislation would increase employment
among the projectionists and would not
guarantee that the storefront exploitation
operations would fold—not as long as they
were doing business.
Councilman Reddish, commenting on the
union proposal, said fellow council members
were "putting their heads in the sand."
Ralph Cobourne, president of Local 228 of
the union, said the exploitation houses would
be put out of business once the licensing was
in effect, because his union would refuse to
send projectionists to theatres showing X-
rated films dealing exclusively with explicit
sexual activities.
'The Circus' Is Presented
To Celebrate 50th Year
BARBOURVILLE. KY.—Celebrating 50
years of movie exhibition at the site of the
Mitchell Theatre, the Paul T. Mitchells recently
offered Knox County moviegoers an
unusual opportunity to see a silent featurelength
Charlie Chaplin comedy, "The Circus"
(1928), Sound effects and a music track
had been added to the print in an effort
to reproduce that Saturday night, hometown
orchestra feeling.
Manager Paul Mitchell co-billed "Plaza
Suite." the Walter Matthau starrer, with
"The Circus" for the four-day presentation,
inviting the audience to compare the comic
style of the "205 with that of the '70s.
Commenting on the reception given the
50th anniversary cinematic offering, Charles
Reed Mitchell wrote, in part: "Our receipts
were slightly below average . we took
some satisfaction in seeing a handful of
senior citizens who doubtlessly enjoyed movies
before sound. I know that at least one
patron was over 90 years old. The customers
who did come . . . thoroughly enjoyed themselves
... If nostalgia means anything in
your town or you have a college campus
that would respond to this kind of project,
I recomend your considering it."
The Old National Theatre was opened in
1922 by the late Charles R. Mitchell on the
property where the present Mitchell Theatre
stands and provided motion picture entertainment
for generations of filmgoers in
Barbourville.
Hermes Pan has been set hy producer
Ross Himter as choreographer on "Lost
Horizon."
Redstone Grew to Six Indoor Units
And Three Airers in Toledo in '71
TOLEDO, OHIO—Last year saw the continued
decline of downtown houses and the
expansion of theatre operations in outlying
areas, it was noted by Toledo Blade film
editor Norman Dressier in a recent survey
of film houses during 197L
"For Toledo moviegoers," said Dressier,
"1971 was significant in the expansion of
Redstone Management, operators of the
Cinema 1-2-3 complex, by construction or
acquisition of three movie houses and the
appearance in Toledo of five small theatres
which specialize in .second-run features and
lower-priced tickets.
Opened Cinema 4, 5
"Redstone, a fast-growing Massachusetts
theatre circuit, in October opened its new
twin theatres on Monroe Street, Franklin
Park Cinema 4 and 5. The theatres, each
seating 750 persons, are similar in design
to the cinema complex on Secor Road and,
like Cinema 1-2-3, offer first-run movies.
"Their premiere presentations, 'Kolch'
and 'Billy .lack,' enjoyed unusually long
runs, a fair augury for the success of the
new operation. The theatres arc managed
by Jim Dempsey, a veteran Toledo theatre
figure.
"Shortly after the Franklin Park theatres
opened. Redstone announced it had acquired
the Colony Theatre on West Central Avenue,
a 40-year-old movie house which was
extensively remodeled in 1965. The Colony
will continue its first-run policy, Phil Klein,
Redstone district manager, reported.
"Redstone now controls six indoor theatres
in Toledo, plus Miracle Mile, Maumee
and Franklin Park drive-ins. This makes the
circiiit the largest theatre operator in the
Toledo area.
Six Armstrong Units
"The nearest competitor is the Armstrong
circuit, operated by Jack Armstrong of
Bowling Green, which controls the Valentine
Theatre downtown and the Maumee indoor
theatre and the Jesse James, Starlite, Telegraph,
Parkside and East Side drive-ins . . .
Only two first-run theatres remain downtown—the
Valentine and the Pantheon.
"Faced with higher bidding for top film
attractions by Redstone, made possible by
its control of nine theatres and drive-ins,
neither the Valentine nor the Pantheon can
often afford to book major movies these
da\s. The Valentine frequently shows second-run
films or double features, while the
Pantheon often specializes in Walt Disney
epics.
"Last year saw the opening of four minitheatres
in Toledo. A fifth opened in December
1970. Each of the theatres seats
fewer than 400 persons and usually offers
rereleases of G or GP-rated movies. Autiimat?d
equipment makes possible lower operating
costs, which are reflected in admission
prices of SI to S2, with children admitted
for as little as 50 cents.
"The Cine-Mini North in North Toledo
and the Greenwood Mall Cine-Mini I and
2 are operated by Al Boudouris, who also
owns a Toledo movie theatre equipment
firm. In .South Toledo, the twin Jerry Lewis
cinemas 1 and 2 were opened last year by
CJlenbyrne Investors, which holds the Jerry
Lewis franchise for 1 1 counties in northwestern
Ohio and southern Michigan.
"Druggist Lou Elmer, who heads Glenbyrne,
reports the operation has been a
complete success and he plans to build more
mini-theatres in the area. The Redstone interests,
by the way, own property in Maumee
on which Cinema 6 and 7 eventually
will be built—^but no date for the start of
construction has been announced.
"Last September marked the opening of
the Sepia Arts J'heatre, formerly the World,
a l.iruhiiark on Door Street for half a century.
The theatre was extensively remodeled
by its new operators, Charles Corley, Juanita
Jones and Erskine Guy ton, all of Toledo.
The theatre offers movies during the week,
with live stageshows scheduled every other
weekend.
"The Westwood Theatre on Sylvania Avcenue
was involved in a legal battle last year
with two films it had exhibited being ruled
obscene in Lucas County courts. The theatre
operators, however, have appealed the rulings
to the Ohio Supreme Court, posted a
$30,000 bond, and the theatre has continued
to
operate.
"The sexploitation theatre flourished last
year, with more such theatres operating in
Toledo than ever before. Showing hard-core
pornography with 16mm equipment, the theatres
are now scattered throughout Toledo,
with one on the east side, one on Summit
Street, one in Wesigate, one on Monroe
Street and one on downtown Jefferson
Street,"
Cowtown Rodeo Will Star
Roy Rogers, Dale Evans
From New England Edition
WEST SPRINGFIELD, MASS.—Roy
Rogers and Dale Evans have been signed to
star in si.x performances of the RC.'\ Cowtown
Championship Rodeo during this
year's Eastern States Exposition September
15-24. The Sons of the Pioneers will accompany
them.
The rodeo is scheduled for the fair's first
three
davs.
aiOHd!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
BOXOFFICE :: March 20, 1972 ME-7

a
CINCINNATI
^id Males L. to pla> Allied Artists' 'Cabarei"
in the near future. Theatre anJ
date will
be announced later.
Jern Zanitsch of Tri-Statc Theatre Services,
and Joanie Nounce were married
Thursday (161 in the Beverly HilK Supper
Club Wedding Chapel. Don Wirt/ of Mid
Slates was best num.
Harris DutlrUun. Buena Vista vice-president,
and Pat Halloran. district manager,
were in town recently.
Debbie kiasley, formerly with Mid States,
is new booker for Bil-Ko Film Co.
Ijtny lliomas of Tri-Stale has returned
from a one-week vacation in Rome, Italy.
where he was the guest of Barry Steinberg,
formerly wiih Tri-State. Mr. and Mrs. Steinberg
are spending the next six months touring
Italy
Kentucky e\hibllun> visiting the exchanges
included Howard Shelton. Vanceburg; Waller
Rodes .ind Ciene Lutes. Lexington, and
Mr. and Mrs. Fred May. Dry Ridge.
This city's first downtown sidewalk cafe
will open in early .April, according to its
owner. Burt Goldman. Called the Loll Forty-Three,
it will be a combination cocktail
lounge-cafe and will be located on the first
floor of DuBoLs Tower, facing the Tyler
Davidson fountain on f-ountain Square
Plaza. The setting will feature a waterfall
ten feet high and 17 feet wide. An abstract
2..^0(>-pound sculpture will be illuminated
by sunken lights and reflecting mirrors.
Goldman is owner of the Regal Theatre and
two Theatrical Chef restaurants downtown.
Tri-State Now Servicing
165 Units in 8 States
Cl-Stl.NN.Ml — ln-.Mdie Theatre Service
is booking and buying fc>r the Holiday
Amusement Co.'s Cincinnati units, it is announced
by Phil Borack, president of Tri-
State. Included are five drive-ins in the
Greater Cincinnati area; Mount Healthy.
Woodlawn. Acme. Hi Way 28 and Starlite.
In addition. Tri-State is booking and buying
for Holiday's Westwood tw^ins here and
the Village Theatre in Erianger, Ky.
Tri-State Theatre Service now represents
all the drive-ins in Greater Cincinnati—
total of 17. The addition of these theatres
to the circuit places the total number of
facilities being serviced by Tri-Statc at 165
in
an eight-state area.
Westwood Art Theatre Is
Trying Comedy Features
TOLEDO. OHIO—The Westwood Art
Theatre, which bowed as an art house sf)cciaiizing
in foreign imports and later
switched to exploitation pictures, decided to
try an experimental policy. It booked a
Charlie Chaplin film festival, planning to
offer seven Chaplin comedy films over a
p>eriod of up to six months. The effort failed
after only three of the classics were shown
over a period of six weeks, due to lack of
patronage.
The Westwood has been in and out of
the courts for several months in connection
with the showing of "Without a Stitch" and
"The Stewardesses." Both w^ere ruled obscene
and the decisions are being appealed.
In the meantime, the Westwood has been
exhibiting various types of films which their
regular patrons apparently do not find attractive.
The Westwood is now offering a featurelength
film made up of si.x comedy shorts
titled "W. C. Fields Festival."
Countrywide Buys Airers
LEXINGTON. KY.—The Circle 25 and
the Family dri\c-ins. located on New Circle
Road, and the Blue Grass Drive-In. located
near Mount Sterling, have been sold to
Countryw'ide Theatres for an undisclosed
sum. No change in operation is expected at
the present. The three airers have been
owned and operated for a number of years
by J. Waller Rodes. Frank Rodes and Dick
Johnson.
Lalo Schifrin will compose the music for
"Race" for Warner Bros.
EVERY
WEEK
Opportunity
in
Knocks
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
• FEATURE REVIEWS for Opinions
on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any issue.
.9
BOXOFTICE ;: March 20, 1972

Boston Council Rules
Must Shield Screen
BOSTON — Northeast Theatre Corp.,
operators of Boston's only two drive-ins,
must fence in its screens so that they will
not he visible from the highways. By overriding
the mayor's veto, the Boston cit\
council succeeded in giving the circuit a
king-sized headache.
Now, the circuit must shield its screens
so they can't be seen from a public or private
roadway, an adjacent estate, or from
any other building in the vicinity. Northeast
may go to court.
The ordinance was drafted after the council
heard complaints from nearby residents
and motorists who felt that X-rated films
should not be exposed to the general public
on large, wide-open screens. Ironically, the
ordinance, submitted by Gabriel Piemonte,
the council president, does not mention X-
rated films. Herbert P. Gleason, corporation
counsel for the city, earlier rewrote the
original ordinance after learning the X-rating
is a rating imposed by the film industry
rather than b_N public authority. Therefore,
it cannot be the basis of a public regulation.
So, the ordinance says, in effect that the
screens must be shielded for all films.
However, Mayor Kevin White vetoed the
ordinance pointing out that an architectural
firm told Northeast Theatre that it would
cost $.^.9 million to erect shieldings for the
drive-in at Neponset Circle and the VFW
Parkway, West Ro.xbury. Rather than be
faced with this economic burden, the mayor
and owners agreed that no X-rated films
would be shown on the screens. And, if they
did. the mayor said, he would impose "suitable
controls."
However, the council overrode the veto
and now Northeast has a $3.9 million headache
to
resolve.
Kensington, Conn., House
To New Theatre Company
the
KENSINGTON. CONN.—Operations of
350-seat Kensington Cinema have been
transferred from the previous partnership of
Carrols Development Corp.. Syracuse, N.Y.,
and independent Connecticut e.vhibitor
Franklin E. Ferguson, to a new firm to
be known as Ferndale Theatre Corp.
Principals in the new corporation are
Ferguson and Leonard Paul of West Hartford.
The money involved was not disclosed.
At the same time. Ferguson said that
plans for a joint Carrols-Ferguson deveK'pment
of a twin motion picture theatre in
Plainsville have been dropped.
Clockwork Orange 700, Cabaret'
500 as Northeaster Chills Boston
BOSTON—A Northeaster blew into the
metropolitan area Sunday (5), halting planes,
cars and buses. For the third weekend in a
row, Boston was pelted with sleet, snow and
rain that kept m,my potential movie customers
at home—so the week's grossing percentages
must be read against that background.
Even so, "A Clockwork Orange"
was a magnificent 700. despite the adverse
weather, playing a fourth week at Cinema
57 (I). Also in the higher hundreds were
"Fiddler on the Roof." 400 in an I Sth week
at Cheri Two: "Cabaret," 500, third week,
Gary: and "Nicholas and Alexandra." .390,
fifth week. Circle.
(Average Is 100)
Astor—X Y & Zee (Col), 3rd wk. . . 100
Center— I Drink Your Blood (SR); I Eat Your Skin
(SR) , . . .
140
Charles—Mode for Eoch Other (20th-Fox), 7th wk. 130
Chen One—The Hot Rock {20th Fox), 6th wk. .190
Chen Two— Fiddler on the Roof (UA), I Sth wk. . .400
Chen Three—The Boy Friend MGM), 4th wk 1 50
Cinema 57 (1)—A Clockwork Orange (WB),
4th wk 700
Cinema 57 (2)—The Hospital (UA), 6th wk 235
Circle— Nicholas and Alexandra (Col), Sth wk. . .390
Exeter— The Garden of Finzi-Continis (SR),
3rd wk 250
Gary—Cabaret (AA), 3rd wk 500
Kenmore— Macbeth (Col), 4th wk 150
Loews Abbey One—Long Ago Tomorrow (SR),
2nd wk 75
Loews Abbey Two—The Last Picture Show (Col),
17th wk 150
Music Hall—The Cowboys (W/B), 3rd wk 90
Pans Cinema- Pocket Money (IMGP) 4th wk 80
Pi Alley—The Trojan Women (CRC) 200
Savoy One— Blindman ,20th Foxl 225
Savoy Two—Loving and Loughing (SR) 300
West End Cinema— The School Girls (SR), 6th wk, 135
"The Last Picture Shovi^'
Huge 500 in Hartford
HAK IIORD— The last Picture Show"
blasted its way into the Hartford first-run
scene with an astounding composite 500. by
far the best percentage in recent weeks in
this area, in debuts at the Rivoli and UA
Theatre East. Also big was "Cabaret." second
week at the Central, where the week's
take was three
times normal.
.
.
Art Cinema— A History of the Blue Movie (SR),
3rd wk. . 175
Avon Park North, Berlin Cine I!— Made for Each
Other (20th-Fox}, 3rd wk 150
Burnside, Cinema I—The Hospital (UA), 4th wk. . 75
Central—Cabaret (AA), 2nd wk 300
Cinema II, Mall Cmemo—Sometimes a
Great Notion (Univl 125
Cinerama— Fiddler on the Roof (UA), 3rd wk. . .325
Cine Webb—The Hot Rock (20th-Fox), 2nd wk. .200
Eo^t Hartford Cinema I, Elm—The Cowboys
(WB), 3rd wk 80
USE TWO COtOR MOVIf HERALDS AND
PROGRAMS FOR THE BEST RESULTS!
It YOU MfNTION tHIS
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ARCADE PRESS Mti..^ iSd^Tuu Si e-nso
^
tt
East Windsor, Hartford, Plainville— Who Slew
Auntie Roo? (AlP) 100
Rivoli, UA Theatre East—The Last Picture Show
tCol) 500
Strand— Swedish Fly Girh (AlP) 200
Webster— American Wilderness (SR) 115
'Fiddler on the Roof 325
Third Week in New Haven
NEW HAVEN—"Fiddler on the Roof,"
.^25 in its third week at Showcase Cinema
III, was the toast of the town and by far
the strongest boxoffice attraction. Newcomer
"The Boy Friend" did well in a three-way
theatre debute, compiling a composite 225.
Cinemart—The Cowboys (WB), 3rd wk 80
College—The Hospital lUA), 4th wk 115
Crown— Hollywood Babylon (SR) 150
Forest, Strand— Americon Wilderness (SR) 125
Roger Sherman— The Hot Rock (20th-Fox),
2nd wk 175
Showcase Cinema I— Dirty Harry (WB), 9th wk. . . 60
Showcase Cinema II—The Lost Picture Show
(Col), Sth wk 190
Showcase Cinema III—Fiddler on the Roof (UA),
3rd wk 325
Westville, Whitney, York Square Cinema—The
Boy Friend (MGM) 225
Whalle/— Made for Eoch Other (20th-Fox),
4th wk. .
125
SBC Management Unveils
Enfield, Conn., Cinemas
ENFIELD, CONN.—SBC Management
Corp. has opened its latest Connecticut
project, the Cine Enfield Ml in the Enfield
Shopping Mall. Each theatre contains 350
.seats.
Opening attractions
were "The Cowboys"
(Screen I) and "Song of the South" (Screen
II).
Thomas Shire, formerl> general manager
of the Carrols Theatres, Syracuse, N.Y., is
serving as temporary manager of the new
complex.
Doug Smith. SBC president, headed a
circuit home office delegation to premiere
evening. The theatres feature push-b;ick
seats.
5q (yATCH PROJECTION IMPROyE
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TECHNIKOTE CORP. 63 Seab'ng St .
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CARSONS. I.K ^ *^ Bo* < C*""" •^"'"^- ^
in New York—Sun Carbon Co., 630 — 9tk Av«., New York City —
Circle 6-499S
National Theatre Supply, 500 Peorl St., Buffolo, N. Y.
Phone TL 4-1736
Albany Theatre Service, Albony, New York. Ho 5-505S
In
MoMochuietti—Mouochuscttt Theatre Equipment Co.,
Boston, Liberty 2-9t14
BOXOFFICE :: March 20, 1972 NE-1

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S

1972 Qumity Adult Entertainment
PRODUCT
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BOXOFFICE :: March 20. 1972 NE-3

.
a
b U S T O N
(( oniiniiod Ironi page Nt-2;
ion l.eah), AlP booker, was rushed to
Lawrence Memorial Hospital, Medford at
5 a.m. Tuesday (7) with a serious eoronar>'
condition. At this writing (10), Joe wa>> in
intensive care, with nurses around the clock.
His wile Helen was given much credit for
her handling of the eniergenc\, summoning
(lie police who came within minutes with
their ambulance.
Cliff Kubvrlson was here for personal appear.inccs
in connection with his rodeo picture.
"J. W. Coop." Students at Harvard and
Bi>ston universities were invited to see the
picture at the Harvard .Square Theatre at
l(l:.H) l-riday morning (9) and to meet
Roberts«.>n after the screening. The film
will he released in this area early next
month . . . Dave Tilleman. MGM division
manager: f-rancis Lynch, assistant division
manager, and Hugh Mc-Cawley. publicist,
flew to Atlanta to attend an .\IG.\I sales
meeting Tuesday (7) and Wednesday (S)
. . . Ihc .Motion Picture Bookers Club
.Sweepstakes tickets on the .Academy Awards
winners are all over the film district, with
all proceeds going to the Will Rogers Hospil.il
Fund.
Harvard's Hasty Pudding ( lub announced
that Ruby Kccler. former great Warner
Bros, star of musical films in the l9.M)s and
l'M(K. had been chosen as "Woman of the
Year" for her return to show business in
the Bro.idway revival of "No. No. Nanette."
Ihe mother of five children and the widow
of John I. owe, a California broker. Miss
Kceler came here by plane with her daughter
Kathleen to get Ihe Harvard club's
award.
NOBODY BEATS
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IN HONOLULU . .
BEST ON WAIKIKI
THE
INDUSTRY'S
"OWN"
Ihe Hast\ Pudding Club chose Uusiin
Hoffman as "Man of the Year." "We don't
have a special citation," a club spokesman
said, "but it's just for his overall excellence
in his four movies — 'The Graduate.' '.Midnight
Cowboy.' "Straw Dogs' and 'Little Big
.Man.' ••
Hectic Hour: .M 1 1 a.m. Wednesday (8),
while >iiur correspondent was chatting with
Bob Rancatore and Steve Barbett at National
General Pictures, a call came from 200
mile's north of Boston informing Bob and
Steve that their "PiKket Money" was being
held over for a second week at the local
theatre. That was good news—except thai
that particular print of "Pocket Money"
was scheduled to arrive in Boston around
noon and be sent on immediately to Ihe
Providence area for showing that evening.
Bob and Steve checked ihcir hooks to sec
where they could get another print of the
film and found ihat one had been placed
on a bus leaving Buffalo earlier that morning,
bound for New York. They called the
bus company and asked that Ihe bus be Inlercepied.
the "Pocket Money" print removed
and transferred to a plane bound for
Providence. .After 1.'^ minutes, ihe bus company
called back and said it could be done.
Meantime. Steve arranged for a print of
"April Fools." an oldie, to be sent to the
Providence theatre in case of emergency
Ihat evening. Sure enough. Ihe bus company
called back and said there would be a delay
in gelling the "Pocket Money" print off the
bus and rerouted. "Lei's call l-rcd Gibbs at
Novo Air Freight." suggested one of the
boys. "He'll gel it through for us." So Ired
was put in charge of the situation and in
.1 few minutes had everything straightened
out so Ihe Providence theatre got "Pocket
Money" that evening. Filnirow people ihink
Fred Gibbs has a computerized mind, he's
such a wonder at handling transfers. And
we think bookers arc pretty good. too. Ihc
wav lhe\ meet hookini; ,ind print emereencies!
Milton Daly Joins UATC
As Connecticut Supervisor
MAR I FORD— Milton Daly, who has
newly assumed duties as United Arlisis Eastern
Theatres' supenisor for Connecticut,
lold Boxoii 1(1 Ihat he is negotiating for
several theatre sites in Ihc stale.
He indicated Ihat the circuit is seriously
considering a four-theatre complex—
"fir^t" for Connecticut exhibition—at a site
to
be disclosed.
D.ily returns to UA following 3'.'2 yean;
with other evhihition inierests. including
Cinecom "ITiLMlres. New York, where he was
vice-president and general manager, and
Redstone Theatres. Boston, where he was
.1 film buyer.
In addition to supcr%ising UA theatres in
Connecticut— at Manchester. G r o t o n.
I rumbull. Danbury. New Canaan and
Ridgcfield—Daly is to also buy and book
film and oversee the five UA showcases in
adjacent New York's Westchester County.
He had no comment on trade rumors that
U.A's president Salah .\L Hassanein would
shorth firm-up long-projected plans for an
addition to the L'.A Theatre East. Manchester,
which is part of the first-run metropolitan
Hartford playoff pattern.
As regional chief. Daly succeeds Fred
Koontz jr.. who has left the circuit.
Daly is bullish on exhibition, contends
that product coming into the market right
now will escalate bo.xoffice response to unprecedented
heights.
"Releases such as "Fiddler on the Roof
and 'The Last Picture Show," " he said, "'are
reflecting top audience appeal and it
ihat the very
figures
momentum generated by such
ailraciions will inevitably spin off to other
motion pictures either now in release or
scheduled for early bookings."
Talcoilville Twins
On Route 83 Site
TALCOTTVILLE. CONN.—Twin indoor
auditoriums. Vernon Cine 1 and
Vernon Cine 2. are to be built here for the
Talcottville Development Corp. The site will
be on Route S.^ on land adjacent to Golfland
and the Steakout Restaurant.
.Approval of the con^lruction was given
h\ the area zoning commission in executive
session
following a public hearing.
Lawrence Associates of Manchester designed
the twins, each of which will seat
.146 patrons. There will be a single entrance
hut exits at the side and back. A l.irge lobby
and waiting area will serve both theatres,
which will have an exterior of textured concrete
blocks, with small slit windows to give
visual relief, according to Richard I^wrence
of Lawrence .Associates. The blocks will be
painted a neutral color.
P.irking facilities for 600 cars will be
provided.
NEW HAMPSHIRE
pi'i- Mi'iiyi- 1 rdwhridec income tax bill, designed
to relieve the property tax as the
primary revenue source for local-level education,
has been approved by the New
Hampshire Legislature's House ways and
means commitiee. Ihe committee voted I 1-
5 in favor of the measure, amended with
suggestions from Gov. Walter Peterson.
SPECIAL
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BOXOFFICE .: March 20. 1972

—
—
—
——
I
—
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I
Manitoba Court Clears FP
Of Obscene Film Charges
WINNIPEG—Charges ot "possessing an
obscene film and exposing it to public
view," laid under the federal criminal code
against Famous Players and the manager
of the downtown Metropolitan Theatre,
were dismissed by Magistrate Ian V. Dubienski.
He said in disposing of the complaint
that the accused had acted "with lawful
justification and excuse"' in showing
Astral's "The Stewardesses," as it had been
passed by the Manitoba Censor Board and
accordingly met all the requirements of the
law.
He made no ruhng on whether the movie
was "obscene." finding in his judgment that
the only issue for him to decide was whether
or not there was sufficient
legal justification
for showing the film.
Under the provincial Amusements Act.
the censor board, he said, was established to
censor films for viewing in the province on
the premise of establishing standards of public
acceptance and it therefore cannot be an
offense for the theatres to rely on the board
for that purpose.
After the decision Famous Players' representatives
indicated that it was unlikely
the film would be shown again and representatives
of the attorney general's department
indicated they would be considering
further proceedings under the charge.
In .Saskatoon, Sask,, Daylight Theatre Co.
was found guilty and fined $1,000 last
month for showing the same film. Judge R.
H. King, faced with a similar .set of circumstances
(censor board approval), levied the
fine for showing obscene entertainment,
stating that in his judgment the film "fell
short of community standards of morality
and that sex was its central characteristic."
Two other seizures, one in Saskatchewan
and the second in Alberta, of "Without A
Stitch," have resulted in charges being laid.
Both matters remain to be heard by the
courts.
Lou Lobb of Regina Again
Wins Unisell 1st Prize
TORONTO — MCA/Universal Films'
Unisell monthly contest now is nearing its
half-way mark. Winners for Januar\ have
just been announced, with a repeat firstprize
winner, none other than Lou Lobb.
manager of the Metropolitan in Reginal Lou
came up with an outstanding Saturday matinee
promotion which, if its details become
widely known, possibly could be used with
equal success in many other situations.
Garry Krausher, manager of the Odeon
Centre, also in Regina, took second prize
for his promotion involving 'Sometimes a
Great Notion."
Third prize went to A\ Allin for fine
campaigns on behalf of "The Railway Children."
Ricardo Montalban will repeat the role
of Armando, the circus owner, in "Conquest
of the Planet of the Apes."
Winter Business Closing With Punch
In Toronto; Four Films Excellent'
TORONTO—Late winter first-run business
remained highly satisfactory for most
Toronto exhibitors. Four bookings were outstanding
in the report period, the quartet
including first-week "Cabaret" on display
area moviegoers at the Glendale Ihealrc.
Other "excellent" ratings were claimed by
holdovers: "A Clockwork Orange." Townc
Cinema; "Fiddler on the Roof." l-lth week.
University; and ".Straw Dogs," ninth week.
Uptown 2 Theatre. Backing up the four
excellent ratings were three "very good" ami
six "good" grossing marks.
,
. .
Carlton, Humber Diamonds Are Forever (UA),
lOfh wk Foir
Downtown Godzillo Vs. the Smog Monster
(Astral)
Fair
Fairlawn Nicholas and Alexandra Col),
4th wk
.Very Good
Glenda'G Coboret lAA) . . .Excellent
Hollywood (North) Mode tor Each Other
(20th-Fox], 6th wk Good
Hollywood (South) Pocket Money (NGP) Good
Hyland The tiospital (UA), 3rd wk Good
Imperial Dirty Horry (WB), 2nd wk Very Good
International Cinema Traffic (C-P), 2nd wk Fair
Towne Cinema A Clockwork Orange {WB},
lOfh wk Excellent
University Fiddler on the Roof (UA),
14th wk Excellent
Uptown —
I Long Ago Tomorrow (IFD) Fair
Uptown 2 Straw Dogs (IFD), 9th wk Excellent
Uptown 3— Billy Jack (WB), 3 1 st wk Very Good
Uptown Backstage The Boy Friend (MGM),
9th wk
Uptown Backstage 2— Shaft (MGM), 3rd wk.
Good
.Good
Yonge The Next Victim (AG), The Fcmolc
Bunch (AG), 2nd wk Good
The Last Picture Show (Col),
York 1
3rd wk
Very Good
York 2 King Leor (Col) Poor
'Clockwork' Breaks Two-Week
Mark at Vancouver Stanley
VANC OUVFR—For a second week in a
row, "A Clockwork Orange" topjK'd the
former house record in the Stanley and
more than doubled the gross of any other
film playing elsewhere in town. Also "excellent,"
however, were newcomer "The
Last Picture Show" and holdovers "Nicholas
and ."Alexandra." "The Hospital" and "Fiddler
on the Roof."
.
. . . Excellent
Copitol Dirty Horry WB), lOth wk Average
Coronet The Lost Picture Show (Col) Excellent
Downtown Kidnapped iAstral) Fair
Hyland Nicholos and Alexondro (Col),
4th wk
Odeon The Hospital UA), 3rd wk
Excellent
Excellent
Orpheum Pocket Money (NGP), 4th wk Average
Pork Fiddler on the Roof lUA), 1 1 th wk.
Stanley A Clockwork Orange (WB),
2nd wk
Excellent
Strand Going Home (MGM) Poor
Studio Relations llnd), Soppho Darling (Ind),
3rd wk
Above Averoge
Varsity The Garden of Finzi-Continis iind),
2nd wk.
Vogue—Carry On, Henry VIM (Astral),
Good
2nd wk
Averoge
"Billy Jack' "Very Good'
30th Week in Calgary
CALGARY—A long, long runner. "Billy
Jack." 30th week at Westbrook II. and a
fresh holdover, "Swedish Fly Girls," second
week at Towne Cinema, were the most
muscular grossers on Calgary screens in the
report week. "Chrome and Hot Leather"
started with a "good" mark at the Palace
Theatre.
Calgary Piece I The French Connection
;20th-FoxV 9th wk Fair
Capitol Pocket Money NGP Fair
Grand— Africa Erotica C P Wild Girl (C-P) ....Poor
North Hill Cinerama Man in the Wilderness
,WB', 9th wk
Fair
Palace-—Chrome and Hot Leother (Astral) Good
to
, ,
.
Palliser Square Dirty Harry ;WB), 9th wk .Good
1
Palliser Square 2^ Sometimes a Great Notion
Good
(Univ), 9th wk.
Towne Cinema Swedish Fly Girls (Astral),
2nd wk Very
Uptown Without a Stitch (C-P), 7th wk
Good
Good
Westbrook I— Dagmar's Hot Ponts, Inc. (A':trol);
Two Gentlemen Shoring (Astral), 2nd wk Good
Westbrook 2~Billy Jock (WB), 30th wk. . Good
.Very
"Fiddler on the Roof No. 1
In Edmonton Varscona Bow
LD.MONTON— -iKUIier on ihe KooL"
the roadshow at the Varscona, opened to
"excellent" business, the only film in town
to hit that grossing level, although four
rated "very good,"
Jasper Cinema The Best House in London
2nd wk
(MGM), Very Good
Odeon
.Very Good
Carry On, Henry Vlil (Astral) . . .
Paramount Dirty Horry (WB), 9th wk Good
Plaza 1 Hoffmon (IFD)
Good
Plaza 2 Bless the Beasts & Children (Col),
2nd wk Very Good
Riolto 200 Motels (UA) Good
Towne Cinema— Billy Jack (WB), 34th wk. Very Good
Varscona Fiddler on the Roof (UA) Excellent
Wcstmount Straw Dogs (IFD), 5th wk Good
'Swedish Fly Girls' "Excellent'
First Week in Winnipeg
WINNIPEG— Business remained steady
during the week, which saw two films earn
"excellent" and two others "very good."
Topping the list were "The French Connection,"
second week, Garrick II. and newcomer
"Swedish Fly Girls" at the Metropolitan.
Capitol Snow Job (WB: Average
Downtown-- Dagmar's Hot Ponts, Inc. (Astral);
a (Astral) 1,000 Convicts and Woman! Good
Goiety Star Spangled Girl 'Pora) Foir
Garrick 200 Motels (UA)
Garrick The French Connection (20th-Fox),
II
Good
2nd wk Excellent
Swedish Fly Girls (A'.trol) ....Excellent
North Star The Boy Friend (MGM) Good
North Star II - Pocket Money (NGP), 3rd wk. . . .Good
Metropolitan
Odeon Carry On, Henry VIII (Astral) Very Good
Park—One Day in the Life of Ivan Denisovich
(IFD), 2nd wk Very Good
Polo Park Harold and Maude (Para),
nth wk
Average
Windsor Fuego (Ind); Fire (Ind) Foir
Film Polski Is Charged
By Zodiak & Celebrity
\IONI REAL— Zodi.ik Intcrnalional Productions
of Montreal and Celebrity Holdings,
its U.S. affiliate, have filed claims for
over $600,000 with the court of arbitration
at the Chamber of Foreign Trade, Warsaw,
Poland, against Film Polski. charging
breach of their exclusive agencv agreements
covering the exploitation of Polish films in
Canada, the U.S. and their territories and
possessions.
The petition alleges Film Polski violated
the terms of the agreemenis by dealing directly
with distributors and exhibitors of
Polish films, failing to deliver films contracted
for, wrongfully dishonoring sales
made by Zodiak and Celebrity, interfering
with their customers and business, entering
into conflicting arrangements with others
and committing other breaches of contract.
The motion pictures involved include,
among many others. "Colonel Wolodyjowski."
"Ever\thing for Sale." "The Doll,"
"Landscape .After the Battle" and "Hunting
Flies."
.An .April 7 hearing was set by the court.
BOXOFFICE :: March 20, 1972 E-1

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Tntroduc'in); Suzie," a comedy starring
Micke> Roone\. is due to t>e produced
here in late .April. This is to be an all-Canadian
project budgeted at S40().000. according
to Harold Greenberg. president of
Bellevue-Paihe. A meeting to discuss financing
was held with the Canadian Film
Development Corp.
I Ik- siTeenpla> «f "Them Damn Canadi-
.iris Hanged I ouis Riel" is to be produced
and directed by Al Waxman .
Robertson was in town to promote "J. W.
Coop" prior to its opening at the York . . .
Gilles Carle's "Bernadetle" and Eric Till's
"A Fan's Notes" are being advanced as
Canada's official entries at the annual
Cannes Film Festival in May.
A man with a revohcr held up the Downtiiwn
The.itrc on a recent .Saturday and esc.ipcd
with SI.37.
X press coniniuniquc regarding the U>th
lnlernation.il I ilni 1 cstival indicates thai
film entry and delegate registration books
have been sent to all companies who have
requested them. Further information and
forms can be obtained by applying to the
festival director. International Advertising
I ilm Festival. 3.'i Piccadilly. London \\1\
''PB.
\i" liiKiklngs: "J. \V. Coop." York Two;
"Dealing." Uptown Two: "Swedish Fl\
Ciirls." Downtown, and a multiple opening
of "The Ra Expeditions" at the Bircliff.
Westwood. Cedarbrac. Willow and others
bookings included "To See or Not
lo See" at Uptown Three: "Temples of
Time" al the 400 Drive-In: "Multiple Man"
,ii Intern.itional Cinema: "Cold Rodders."
Carlton, and "Octopus Hunt." Huniber.
VANCOUVER
\7i Hosford pl.ined lo kansas City to atlend
Show-,'\-Rama. picking up new
ideas and techniques for Hosford Equipment.
Following the convention. Vi went on
to Chicago for a visit with her sister . . .
Margaret Davie, left to mind the store, w.i-.
sw.uiiped with phone calls concerning the
Variety Women's fashion show at the B.i\-
shore Inn. which was sold out for its Tuesday
(7) presentation. Equally busy were
(Continued on page K-4)
Sold in f .in.iil.i ihrough the following selected Ihcaire equipment supply dealers:
'Hcalre Supply Rcq'd
•J810 rue St. Denis Street
Montreal 176, Quebec, Canada
J. M. Rice & Company, Ltd.
430 Kensington Street
Winnipeg 21, Manitoba, Canada
"ECIAL TRAILERS
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Sharp's Theatre Supplies, Ltd.
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Calgary 1, Alberta, Canada
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BOXOFFICE ;: March 20, 1971

The Second of Tempting TEN for 72
sufing JOSEPH GOTTEN
•
SARAH BAY Mckey Hargtay Paul Muller
Produced by Harry Cushmg- Directed by MeiWells- A New World Pictures Release E-^-
DISTRIBUTORS
International Films Ltd.
Nat Taylor
20 Bloor St. West
Toronto 189, Ontario, Canada
Phone (416) 962-4061

. . Willy
. . Reg
.
—
VANCOUVER
(Cuntinucii irom page K.-1)
Variety Women's president Lucille Coiirehine
and Riiih
Howjrd of the eoniniiltee.
Mclro-(ioUI«.\n-.Ma.\cr and Puramount
(iioved to nevt quarters at 1481 V'enablcs
St. 'I"he phone numbers remain the same as
before . . . The Varsity's Don Barnes reports
excellent attendance for "The Garden
of Finzi-Continii."
Indastry briefs were presented to the special
conimitiee on motion pictures headed
by Burton Campbell. He is the son of Les
Campbell, who was a manager at Trail for
|-anious
Players many years ago. later operating
the Castle (Castlegar) and the Casileg.ir
News. Son Burton still operates the paper.
Ihe family is very conservative and, even
20 years ago, it was difficult to date an
"adult" picture to Campbell sr., unless it
had "compensating merit," story or moralwise.
Norman Reay, president of the British
Columbia Exhibitors Ass'n, presented a
brief on behalf of the association, which
represents 8.S per cent of the exhibitors in
Ihe province. A brief on behalf of the B. C.
Projectionists, who arc not in favor of the
current classification set-up, with Ray Mc-
Donald as the sole arbitrator, was presented
by .A. E. McManus, president of the union.
A brief presenting the distributors' position
and views was delivered to the board by
film Board of 1 rade president Bryan Rudston-Brown
and by Bob .Shield of United
Artists.
CALGARY
JJex ( oinuT of C ranbriHik, B.C.. has sold
his dnve-in at Cranbrinik to Roger
.Savaric. Rex is one of the old-timers in the
business and his o/oner was one of the first
to open in British C\>lunibia. He will be
helping Roger for a time with Ihe booking
,inil buving
Charues lian- lui-ii uithdraun .iii.iinst
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Alto
manager td .Shupenia in connection with
the showing of "Without a Stitch" at the
Rialto, Edmonton. The charge against
Odeon Theatres Western still stands and a
representative of the firm will have to ap
pear in a provincial judge's court April 1.^
for a preliminary hearing . . . While all the
furore was taking place in Edmonton.
"Without a Stitch opened " in the Paramount
Cinema Theatre, I.ethbridge, and closed
after a record-breaking nine-day run. with
no repercussions at all.
K(>> ( lii)"n. who was with Famous Players
lor 4U years, died. He started in the
business in 1928 and retired as manager of
Ihe .Strand Theatre here in 1968. His wife
died in 1970.
Hector Ross, president of Theatre Agencies,
and his wife have returned from an
overseas holiday—and Hector is looking
very fit! . . . A. W. Shackleford of Majestic
Theatres in I.ethbridge and his wife have
just returned from a holiday. Shacklelord,
one-lime mayor of I.ethbridge. is one of the
senior men in ihe film business in Alberta.
.Mrs. Ellen Smeltzr. a bride of two months,
is now working at Warner Bros., succeeding
Sharon .Sokolan . . . "Fiddler on Ihe Roof,"
in ils second week at Ihe Riallo. Edmonton,
set a new house record for sales and was
•Ironger than the first week.
Lett loone, Rcx 1 heatre. Claresholm, was
in town recently, accompanied by his son
... It was nice to sec Jim Foster of Fernie.
B.C.. in town again. Considering ihe exircmely
poor road conditions in his pari of
Ihe province, we feel that it is more than
business Ihal brings Jim to town (at the
present lime he is single) . . . Don Purcell
of Red Deer, who also has theatre interests
in Eaconibe and Ponoka. was in town attending
to business for his various showhouses
. Swarlhfigurc. 20lh-l"o\
branch manager, made a one-day trip to
Olds. Willy reports lots of snow but good
traveling conditions
.
Dodderidge.
retired Warner Bros. s;iles, was in Ihe
United Artists exchange to say hello to his
many friends and lo pick up his stamps. Reg
and his wife both are avid philatelists and
several girls in various offices save stamps
lor them.
Developers Win Approval
For El Cerrito Dualer
fr-.rn
WcMcrn Edition
EI. CERRITO, CALIF.—The planning
commission has approved the issuance of a
use permit for a twin theatre to be established
in Ihe Moeser Lane Shopping Center
by Connolly Development Co. Total capacity
of the dualer will be approximately 700
In view of overlapping parking facililic
at the shopping center, a variance wa--
grantcd reducing by 18 the required num
her of parking spaces for the twin theatre.
Sluart Rosenberg is developing "The
laughing Policeman" for 20th Cenlurv
Fox.
OTTAV\/ A
ulll be summertime lor six months this
Jt
>ear in this cit\, much to the regret of
theatre managers. The civic authorities have
designated April 30 as the starting date for
Daylight Saving Time, to end October 29.
Other Ontario municipalities are expected
to
follow suit.
Ihe ambassador lor Ihe People's Republic
of China has arrived here and the National
Arts Center had the presentation Saturday
(18) of "Red Detachment of Women" from
ihe Peking Film Sludio. featuring the China
Ballet Troupe. Admission was SL.'iO. with all
seals reserved. The government's N.AC also
has a series of film programs of the Ottawa
Film Society.
Theatre operations have expanded with
Ihe opening of the Adult Mini Cinema ai
72 Bank Si.—in underground premises
for Ihe showing of films from Europe,
which are described as uncensored. Onl\
adulls, at S2 each, are being admitted. .Mso
in early prospect is Ihe Pink C ai Theatre,
for adult patrons, on downtown Queen
Street.
.\ clever teaser campaign was conducted
for one week by manager Brian Jones of
ihe Odeon .Mall. Starling with "S Is Coming."
the series had one letter added each
day. The final display gave the lille of the
feature "S for Sex." which had Ihe censorship
cla.ssification of "Restricted Attendance."
Avoiding the severe vvintrv weather here.
Herb Gladish. son of W. M. Gladish, Ottawa
Bo.xoiriCE correspondent, is vacationing
.
in Jamaica, where he looked up the location 1
crew for "Jamaica Reef." One member exclaimed
he always read Boxomrh because
ii
was "concise and newsworthy."
"Fiddler on Ihe Roof" at the 20lh Cen-
Uir\ Nelson on a re.scrved-.seal basis at $330
and S.3 had a sell-out opening night Wednesday
(15). The first performance was sfH^nsored
b\ Ihe Young Israel Congregation of
Ottawa, with all tickets being sold in ad
vance.
Twin Permit Is Issuetd
SHEBOYGAN, WIS.—The city
building
inspetlor has issued a SI 10,000 permit for
the construction of Marcus Theatre Manage
meni Co.'s twin theatre on Ihe west side ol
Sheboygan.
aioHa!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Trsvel Agent)
THE
INDUSTRY'S
"OWN"
BOXOFFICE :: March 20, 1972

C&fu:t^iiO&»K. • Cauu>m&fit * Coftceddmtd. • /rfcUfiiAKaAicc
MARCH 20, 1972
First meeting of the board of directors of the Theatre Equipment Ass'n, formed from TEDA and
TESMA, was held in Kansas City, Mo., during the recent Show-A-Rama tradeshow-convention.
featuring
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FILM
DAMAGE
i'
x^^-- • VJ
n
UNION MADE IN USA
THE
ELECTRIC CORPORATION
Phone (419) 248-3741
11 City Park Avenue
Toledo, Ohio 43601
'The Most Experienced Manufacturer of
Projection Arc Lamps
The MODERN THEATRE SECHON

(**« tjfw t.Ci 11
Til
MARCH 20, 1972
TiiAmi
con t e n I
^
T. HE Two Lead articles in this
month's issue deal with concessions. The
first describes the history, operation and
potential of the Snak-Bike, a sort of concessions
stand on wheels. Designed for
drive-in use, the Snak-Bike is a one-man
operation which can carry a payload of up
to $300 retail. Insulated compartments allow
the
transportation of both hot and cold
food items. The primary advantage of the
Snak-Bike is that it takes the food to the
patron, thus effectively utilizing 100 per
cent of the drive-in's program time. The
second article, by Louise Bramblett. Food
and Candy manager for Wil-Kin. covers all
phases of concessions operation which
might effect food profits, reminding us that
food sales "might keep the wolf from the
door." For this reason, food sales should
be run for the enjoyment and happiness
of the patron.
An article on page 6 takes a look at the
Cinema Circle Twin Theatre in Dodge
City, Kas., the most recent addition to
Dodge City's Cooper Theatres chain. The
theatre building is a 100-foot circular steel
structure which is fully insulated and soundproofed
for perfect acoustical response.
Many innovations are featured which enhance
convenience and enjoyment for the
patron. For example, there are two sets
of restrooms and a centrally located snack
bar-boxoffice to eliminate cross traffic in
the
lobby. Auditoriums are entered through
light tunnels which are lined with acoustical
material.
Joplin, Mo., will soon boast an elegant
new twin motion picture theatre complex
situated within the Northpark Shopping
Center. Part of the Dickinson Operating
Co.'s chain, the theatres are scheduled to
open in August. Beautiful decor, comfortable
seating and excellent audio-visual facilities
will characterize the two theatres.
Letters from exhibitors and projectionists
who are seeking a solution to their
projection and sound problems are the basis
of this month's article by Wesley Trout.
Not surprisingly, we are told that firstclass
booth operation can be assured by
proper maintenance procedures.
An article by Harold Ashe, a frequent
contributor of material dealing with the
business aspects of exhibition, warns that
inflationary forces may erode the dollar
and, at the same time, your insurance protection.
See page 20.
Snak-Bike, a One-Man Operation With $300 Retail Payload,
Increases Drive-In Concessions Sales 4
Concessions Should Be Run for Enjoyment and Happiness
of the Patron Louise Bramblett 4
Unique Circular Twin Theatre for Dodge City, Kas 6
Dickinson Circuit Building
New Shopping Center Twin in
Joplin, Mo 8
First-Class Projection and Sound Operation Is Assured by
Proper Maintenance Wesley Trout 12
What Is Erosion of the Dollar Doing to Your Insurance
Protection? HoroW J. Ashe 20
DEPARTMENTS:
Concessions, Food Serving
Equipment 4
New Construction 6
Projection and Sound 12
ON THE COVER
^
New Equipment, Developments 22
Readers' Service Bureau 29
Advertisers' Index 29
About People and Product 30
Shown at the first meeting of the TEA hoard of directors in
Kansas City, Mo., are, standing, left to right: Whitney Stine, executive
director; J. Eldon Peek; Hal Hornstcln; I.arry Davec; Glenn
Berggren; George Hornstein, president: John Ciirrie; Richard
Strauss; Robert Tankersley, secretary: John J. Burlinson jr.; Dean
Phillips. Seated, Left to right: A I Boudouris; Maynard Ackerman;
Richard Whetstone; Ken Mason, treasurer; George Carrington,
vice-president; Bob Hoff; Spero Kontos; Harold Abbott jr.
THOMAS L. PATRICK, Managing Editor
The MODERN THEATRE is o t)Ound-;n section published each month in BOXOFFICE. Editorial
or generol business correspondence should be oddressed to Associated Publicotions, Inc., 825
Von Brunt Blvd., Kansas Citv, Mo. 64124. Wesley Trout, Technical Editor; Eostem Represcntotive-
Jomes Young, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020; Western
Representative: Syd Cossyd, 6425 Hollywood Blvd., Hollywood, Colif. 90028.

Takes Concessions to the Cor
SNAK-BIKE
INCREASES
DRIVE-IN
FOOD SALES
InflllN KoNMl' K RODFRKK in
vcnicd an oven to hold pizza and oihcr food
ilcnis siz/lmg hot and fresh for up to four
hours, he marketed his invention by setting
up a catering and home food delivery' program
with major chains such as Kentucky
l-ried Chicken. Shakey's, Pizza Hut and
others.
After a major theatre owner explained
to him how the drivc-in theatre audience was
being h.indlcd. Roderick decided there was
a market for a delivery
cart at drivc-in theatres.
RiHlcrick was aware that small carts
had been used by drive-ins in the past, but
because of the poor temperature-holding
quality of the equipment and the limited
selection of items offered to the customers,
they were ineffective. Aftering building the
Snak-Bikc, Roderick spent the first few
weekends selling from the Hike at a local
drivein theatre. From his own tests, and
with the cooperation of the drivc-in theatre
owner, he perfected and improved the theatre
Snak-Bike concept.
Ihe Snak-Bike contains four different
compartments. Ihe first, the hydrotherm
oven, holds ten lSx26-inch bun pans and
maintains hot dogs, hamburgers, pizza and
other hot fixxls in excellent condition for
up to eight hours with the aid of a perfect
balance of moisture and heat. The second
compartment is refrigerated, using either dry
ICC or chopped ice. and is capable of retaining
temperatures for ice cream and other
cold goods. The third compartment is a dry
warmer used for holding popcorn, regular
and buttered, and any other items to be
kept warm. The fourth is the battery and
propane compartment, the batteries being
used for lighting the cart and the gas to fuel
the oven.
The vehicle is now manually operated,
but is being converted so that it can be operated
electrically. It comes with an amber
light and a menu boanl light, and also has
available an cight-foi')! red-and-whitc striped
canopy which is an excellent advertisement
when Used for special events such as swapmeets.
In order to summon the .Snak-Bike, drivcin
theatre customers arc given flyers with
(ring', att.ichcd fp hang on the rear-view
-.vrror^ of their cars. The flyer can be seen
•
ibc Sp.ik-Bikc operator from the light
I, w,y
,,i
(f,;; fuotion picturc screen. A
r.-ih-T light, which is not abusive to
Siuik-Bikc is one-man opeialion, carries payloaJ oj u/i lo SJUO iciail.
the eye. is used to alert the customer that
the Snak-Bike is approaching. .Announcements
can be made on the movie screen itself
to let people know the Snak-Bike is
circulating, and .Snak-Bike announcements
can be made over the
the concession stand closes.
speaker system after
In stocking the unit, the operator should
try to turn over the products on the unit
on the average of once every two hours.
The operator should also make sure the
Bike is fully loaded before intermission
breaks.
Many patrons resent standing in line at
intermission time in order to buy from the
concession stand. Many others are too lazy
to walk the distance to the concession stand
and therefore wind up bringing their own
food to the drive-in. Even with a captive
audience, the drive-in theatre concessions
operator is only getting about 20 to 4(1
minutes sales exposure time out of the entire
four hours or more that the theatre
Foo(d Profits Are Essentiol
program lasts. The advantage of the Snak-
Bike is that it creates impulse sales and increased
volume though the convenience o!
having the food brought to the patron.
Roderick estimates that this results in a 20
to 30 per cent increase in concessions sales.
Construction of the Bike permits the offering
of a complete menu selection
of a variety
of items.
The vehicle has low overhead because it
is a one-man operation and requires little
or no maintenance. The Bike carries a largtpayload
of $250 to S300 retail, and the
equipment is set up so that everything is
prepackaged and ready for immediate sale.
The Snak-Bike brings in high sales volume
even after the concessions stand has closed.
Roderick has recently built a self-service
pizza merchandising oven for drive-ins. and
is now in the process of developing the
hydro-therm oven lor hot dogs and hamburgers
as well as a complete snack bar line
to handle all needs in hot and cold foods.
Theatre Concessions Sales Should Be
Run for the Enjoyment of Your Patrons
LOUISE BRAMBLETT
By
Manager. Food & Candy
Wit-Kin. Inc.. Atlanta
pool) Promts .At the theatre
michl he the nnly profits! Between film
,__ , . , . ,
^ Louise Br'a,nblett
the
loss?
'
costs, people costs,
.ind rent, it bears repc.iling
that food
s.iles might keep the
Aolf from the door."
Run the food sales
'I the enjoyment and
ii.ippiness of your patrons.
Most who "g\'p
the public" eventually
le.ilize that they have
P> Pping ' themselves,
and who '^f"
needs
Popcorn
Fresh, fluffy, hot flaky popcorn is delicious—if
the qualitv is there, you're entitled
to the price, perhaps a premium.
Butter flavored topping makes it more delicious,
hut be sure that the topping is hoi
No one needs a cold glob, or a greasy taste.
You know, "selling like hot cakes" also
means "who can sell cold cakes?"
Freshness and flakincss arc important!
It is amazing how many don't believe tha!
being stored or shipped around in plastic
bags lets the popcorn break up. settle ou'.
and get stale. Now in 1972, quality popcorn
is actually a bargain. If the left over popcorn
is stale or badly broken up. throw it
out! Really good popcorn gets ihem hack
for "seconds"! NNTnat belter sales builder is
there than selling twice as much to the same
patrons?
The MODERN THEATRE SECTION

Candy
Colorful variety seems to work everywhere.
Not only plenty of candy, but many
kinds, and at different prices really works.
Who wants to buy a candy bar when there
are only six on the counter? Looks like a
"going out of business sale." If the patron
wants a nationally popular brand, and you
are only pushing "Atomic-Pow-Bar.'" he
probably won't buy.
Pricing
There are some who feel that the patron
is stupid, and attempt to charge, say 50
cents for a 15-cent bar. But most customers
know what candy costs at super markets
and vend machines. If they don't know,
chances are they don't eat candy. The
varieties are there; about 100 readily available
kinds at different prices, and they are
a solid
bargain. So, pile up the candy (neatly)
and don't forget the mini-boxes of
chocolate creams, or kids'
with a special taste.
Kids
suckers for those
One fact of life is that kids eat different
foods than voting age folks. They often eat
more, and differently. They are more apt
to come back for "seconds." They are often
the ones who will leave the show for another
snack. Kid shows commonly run out
of food. If you plan one, get extra stock on
hand, or wave some profits goodbye when
you say "no more, I'm sorry."
Neat & Clean
Regardless how people live, dress, or keep
their homes, they expect the theatre food
counter to be clean! The counter surface,
spaces under the candy, glass sides of the
popcorn warmers, the aprons on the girls
at the counter, and even the floor in front
of and inside the counter.
Maybe you don't
mnid a sloppy counter, but it "switches off"
most people. Leaving the counter sloppy
is almost gu.uMnleed to reduce food sales;
then you can save money with fewer girls
at the counter.
Prompt Service
When waiting for food service,
how long
will you wait? One minute, two, three, five,
eight, up to 15 minutes? Kiss them goodbye.
I he customers will be in their seals and not
bother about food. They don't have to buy.
so making it difficult by waiting really
doesn't increase the appetite; they probably
will say, "Heck on this, lets go!" And
wouldn't you?
The Food Counter
As in the picture, a neat, modern counter
is a must. Plenty of lights with mixed
flourescents and incandescents are best for
color, but lots of light counts. Plenty of
counter space also counts. Who wants to
reach over the popcorn warmer to get
popcorn when it might be right on the
counter? The place to set the cold drinks
is a must. Whether poured ahead, or on request,
if there is not a good place for them,
they will be spilled.
As in the picture, which is a twin theatre,
the bar has about 40 feet of counter
edge; 20 feet for each side. Each side has
popcorn warmer and drink dispensers with
a generous candy display in the center.
Survey?
Some managers are cautious about asking,
but often a friend, or kids passing,
might tell something about your food sales
you never thought of! "Ask, and ye shall
find." unless you don't want profits from
food sales. So ask. No one in this industry
has all the answers (except your customers).
POPCORN
WARMERS
Designed fo Make
MORE IMPULSE SALES &
MORE PROFITS FOR YOU!
ALL NEW! SERVETTE 530
NOW in
GLEAMING WHITE!
Sbw*'"'
POPCORN KEEPS
FRE'SH, HOT, CRISPY FOR DAYS
Sell more popcorn—sell faster. Our oM-new,
sparkling white SERVETTE 530' Popcorn Wormer
provides o tastier, more tender popcorn . . .
brings back more customers for more .
.
designed for butter mat machine on top for
increased butter corn sales and more profits . .
.
really does condition the corn by toking out
moisture. No crank lift . . the tray slides up
.
and down. Ends solt corrosion. Gives yeors more
service. Two wells hold opproximotely 110 boxes
each! Tops in engineering, design, workmonship.
A reliable product from o reliable monufocturer
with years of experience!
/i

'
Comhinaiiun concession siand-boxoffice. kit. divides lobby, helps
prevent cross traffic. L.xterior view, above, gives idea of circular
construction of theatre. Auditoriums are entered through light
tunnels lined with acoustical material, below.
UNIQUE CIRCULAR TWIN
Dodge City, Kas., Theatre Incorporates Many
Features Which Improve Total Operation
LtHATF.n IN TiiL north section
of DtHlge City, Kas., just south of the
V'ill.igc Square Shopping Center, the Cinema
Circle Iwin Theatre is the most recent
acklition to the Cooper Theatres chain and
lo the exhibition ranks in Dodge City. The
Cooper circuit, headquartered in Dodge
City, operates several other theatres— primarily
drivc-ins^in the vicinity of Dodge
C-.iy.
The Cinema Circle building— a lOd-foot
circular steel structure— is fully insulated
and soundproofed, and the interior features
wall coverings and drapes by Plushwall and
Soundfold for perfect acoustical response.
Ihe sn.ick bar-bo.xofficc and the projection
biK)th are located on the same
level as the lobby. The projection booth is
eqtiippcd with picture windows ni.iking it
convenient for the man.iger-operator to
view the theatres from a central point and
belter control the young patrons in both
auditoriums. Included in the booth equipment
arc N-rewind units which are
designed to feed film to cither projector
and thus offer additional versatility of
operation.
Both auditoriums are furnished with
lounger chairs from Massey Seating Co. arr.inged
in a Continental-style seating arrangement.
Seats are spaced 48 inches backto-back
and the floor slopes an inch and
a quarter f)er foot, giving a perfect sight
line from any seat. Sound is further enhanced
by full carpeting in the auditoriums
,ind throughout the entire theatre, including
the projection booth.
.Auditoriums are entered from the lobby
through a light tunnel which is lined with
acoustical material. It is thus possible to
enter either auditorium from the lobby
without passing through any doors.
The Cinema Circle has two complete sets
of rcstrooms—one set on either side of
the boxofficc and snack bar in the center
of the lobby—which makes it possible to
completely control traffic and eliminate any
cross
traffic.
The lighting system and chandelier in
the lobby were custom designed by Keith
Ruehn. The lobby itself is done in Spanish
oak and rock, ,ind the snack bar is covered
with Formica.
CREDITS:
.ill tondiliomiti;. Healing: Fedders
Attraction Board: Wagner
Carpet: .Alexander Smfth
Drapes: Sol^ndfoid
Drink Stachine: Booth
General Contractor: J.A.G. CONSTRUCTION
Co.. Dorx-.E City
General Supply Dealers: National Theatre
Slppiy, Kansas City, Mo..
Slipper Theatre Supply. Omaha
Lamps: Optical Radiation Corp.
\o-Rewind Eqidpment: Norelco
Projectors: Simplex
Screens: Hurley
Seating: Massey
Sound: Cinemeccanica
Soundheads: Simplex
Speakers: Altec
Carpeted booth features Simplex projectors. S'orelco no-rewind
equipment. O/'IKiiI Riidialiiin Cmp lamps
Aiulitoriums have Massey chairs arranged in Continental-style
\ealing. Lxicnyivr vl"ss allows observation by operator.

^ark enough to see the movie—ifyou wanted to.
A lot of drive-in theatres began on the edge of town,
and now they're surrounded by that town. Pastrami
stands, golf driving ranges, apartment complexesenough
ambient light to shoot a movie instead of
showing it.
The ORCON Model 6000-35 high intensity xenon
lamphouse was designed to beat the urban shift at
its own game— more light. f\/lore than twice the light
output of any other light source you can buy. Model
6000 is capable of projecting 12 ft./lamberts on a
100-foot screen. And no other lamphouse with this
brightness can guarantee a screen brightness distribution
of 75-80%. Only this kind of performance
can overcome the competition— whether from ambient
light or hard-top multi-theatres.
Just as important as light
are the many other features
of ORCON lamphouses. Non-color-sensitive
metal optics insure greater color consistency during
projector change-over, and being non-breakable,
provide much greater safety and economy. In addition,
ORCON lamphouses are easily adapted to theatre
automation systems, especially our own simple,
low cost system, ORC-0-Mation.
If you'd like to be transported back to the dear
dark days of the 40's and 50's, when you could really
see the pictures, contact your local ORC dealer, or
write:
O} )tical Radiation Corporation
6352 N. Irwindale Ave, Azusa, Calif. 91702 • (213) 969-3344
BOXOFFICE :: March 20, 1972

•1"
: :>-
'ic-
NEW DICKINSON TWIN FOR JOPLIN,
)i>plin, Mo., will snon boast an L-lcgaiil
new twin motion picturi: theatre comple\.
silualeil within the Northpark Shopping Center.
The Northpark Cinema I & II Theatres
are scheduled lor completion in Augast.
|y72. Heautifiil decor, comfortable seating
and excellent audiovisual facilities will characterize
the
two theatres.
I he lobby will feature thick red carpeting
and rough red brick walls, blended with
creamy pastel colors and Ii%'e green foliage,
l-.ach auditorium will accomminlate up to
VM) people
.Soundliiid wall draperies will allow magnil
icent audio reproduction and specially
designed "no rewind" production equipment
will ensure perfect visual quality.
The Northpark Theatres are owned by
Dickinson. Inc.. which owns and operates
}5 motion picture theatres (Kansas. Iowa.
Missouri and Illinois) and the Glenwood
Manor Motor Hotel, and is currently developing
the Cilenwood Mall Fashion Center.
Glen W. Dickinson jr. (president of Dickinson.
Inc.). enthusiastically commented.
"The Northpark Cinema I iV II Theatres
MO
ha\c been dcsigiiLii to pro\ ide our patrons
with the finest facilities and entertainment.
It is our belief that attractive surroundings,
comfortable seating and an excellent
audiovisual
system are essential to an audience's
enjoyment of a film . . . and we intend to
provide the people of Joplin with this type
of facility."
The theatres will be located at the north
end of the Mall, adjacent to the south side
of Montgomery Wards. Mel C. Glatz & .Associates
(Lakcwood. Colo.) arc the designers
and the Jones Construction Company has
been selected as the ccneral contractor.
Leaders in Changeable Plastic Letters
1319 W. 12th Place-Los Angeles, Calif. 90015
Phone (213) 747 6546
SIZES: 6", 8", 10", 17", 24"
COLORS: RED, BLACK, GREEN, BLUE
CLIPPED FOR STANDARD 7" O.C. TRACK
ALL STAINLESS STEEL CLIPS
FREIGHT ALLOWANCE
Samples on Request
"-•^ CoQSt Disfributor—CROWN MOTION PICTURE SUPPLY CO., Phone (212) 635-2564
The MODERN THEATRE SECTION

your choice!
case lot sale of the 2 best Drive-lo Soeakers lo the worio.
n case lots of 16 speakers
Use this handy
postage paid reply card
to order Eprad or Simplex
Drive-in Speakers at
special savings... now!
Offer expires April 30, 1972.
Fill out order coupon and enclose
with your check. Thank you.
Mail your order now — offer expires April 30, 1972
I choose Simplex speakers '
n choose Eprad speakers
Send me
cases (16 to the case) at $68 per case ($4.25 each).
Please make all checks payable to Eprad. Inc. and return with this order card.
Shipments will be made freight collect, F.O.B. factory.
Name_
Theatre^
Street
City _State_ -Zip_
My theatre supply dealer is_
Mail to: Eprad /Simplex 1972 Speaker Special, P. 0. Box 4712, Toledo, Ohio 43620

Superior perfornAnce! Long life!
Proven quality!
the famous
Simplex Speaker
• Die cast aluminum case
• Tamper-proof stainless steel Philipshead screws
• Spring loaded speaker unit "floats" in tfie case
• 1.47 ounce magnet and weatherproof cone
• Recessed volume control
• Straight cord
• One year warranty
Eprad Super Sound
• 1.47 oz. weatherproofed 4 inch driver unit
• Die-cast aluminum case
• Deluxe volume control with silver-plated contacts
• Grill guard
• Theft-proof screws
• Replaceable hanger-plate
• Straight cord
• One-year warranty
First class
Permit ^2518
Toledo, Ohio
BUSINESS REPLY MAIL
NO POSTAGE STAMP NEEDED IF MAILED IN THE UNITED STATES
Postage will be paid by:
EPRAD/SIMPLEX
1972 SPEAKER SPECIAL
" O BOX 4712, TOLEDO. OHIO 43620

Tradeshow Interest
Continues to Crow
Growing interest iii the 1972 Motion I'leture
Theatre Equipment and Concessions
Industries Tradeshow to be held in the
Americana Hotel, Bal Harbour, Fla.. November
18-21. is ver> much in evidence, it
is reported by Melvin H. Siegel. NAC exhibit
chairman.
Even before the official trade show brochure
has been issued, .Siegel reported that
advance reservations made by the following
companies represent more than half of the
available 140 booths,
Adier Silhouette Letter Co.; Bevelite Mfg.
Co.: Butler Fi.xture & Mfg. Co.; Century
Projector Co.; Christie Electric Corp.; Coca-
Cola USA: Continental Protective Service;
Cretors & Co.; Crush International, Inc.;
Dart Container Corp.; Dr Pepper Co.
Also, Drive-In Theatre Mfg. Co.; Electric
Sound, Inc.; Fantastic Fudge, Inc.; Filmack
Trailer Co.; General Register Co.; Gold
Medal Products Co.; Griggs Equipment.
Inc.: Hcrshey Foods Corp.; Heywood-Wakefield
Co.; Jet Spray Corp.; Lily-Tulip Div.
Owens-Illinois; Manley, Inc.; Massey Seating
Co., Inc.
Also, Nabisco, Inc., Confectionery Div.;
National Screen Service Corp.; National
Theatre Supply Co.: The Nestle Co.; Optical
Radiation Corp.: Pepsi-Cola Co.; Percy
Turnstiles: Pic Corp.: Profeco, Inc. & Plastigraphic
Signs, Inc.; The Seven-Up Co.
Also, Sweetheart Cup Corp. Div. Maryland
Cup Corp.; Union Carbide Carbon
Products Division: The Vendo Co.; Westre.x
Division of Litton Industries: Woodbay Construction
Corp.: y & S Candies, Inc.
The tradeshow, which is co-sponsored by
National Ass'n of Concessionaires (NAC).
the National Ass'n of Theatre Owners
(NATO) and Theatre Equipment Ass'n
(TEA), will run concurrently with the conventions
of the three organizations.
Drive-In Owner Among
Lomma Customers
Miniature golf locations through the years
have been as varied as the Mels' b;iseball
fortunes.
But one of the first to recognize effective
utilization of available land was a Massachusetts
drive-in theatre operator. To help bolster
his theatre income, the operator decided
to buy an I8-hole Lomma Miniature Golf
Course. Now his patrons add to his revenues
b\ playing miniature golf during the
day.
Ralph J. Lomma. president of Lomma
Enterprises, Inc.. Scranton. Pa., said that
his company has made courses for many
locations throughout the world, but the
Massachusetts course surely was one of the
best money-making ideas to come along.
Lomma, considered to be among the largest
manufacturers of mini-courses in the
world, has installed facilities from Panama
to the Far East and aboard great ocean
liners.
Sales of miniature golf courses,
manufactured
by Lomma at 305 Cherry Street, according
to vice-president Joseph Rogari,
have surpassed sales for the same period of
the previous year by a substantial margin
with prospects even better for the ensuing
months,
Rogari said that the purchase by a Panamanian
civil engineer marks the eighth foreign
country to utilize the Lomma Miniature
Golf Course. Countries that already have
Lomma courses are Japan. Canada, Germany,
Netherlands, Vietnam, the Bahamas
and France. Courses also are in use in all
50 United States plus several U. S. Territories.
The new Panama facility will be Lomma's
18-hole Continental Model designed with a
Central American flavor.
Plans are being made for a number of
Lomma courses to be built throughout Central
and South America with the next course
to be built in Costa Rica.
William
Alter Promoted
By National Ticket Co.
National licket Co. has announced the
appointment of William A. Alter as vicepresident,
sales. The
announcement was
made in Shamokin,
Pa., by John J. Conwav.
president of the
VVilVuim Alter
firm.
Alter joined the
firm in 1958 and received
thorough indoctrination
in all
facets of the industry
in the company's
headquarters in .Shamokin.
He was appointed sales manager in
1967 and transferred to the New York
office. His new responsibilities will include
the supervision of all marketing and sales
aspects of the company's products.
Alter i.s married and resides in Midland
Park, N.J.. with his wife and three
children.
National I icket Co. manufactu.es special
printed tickets for entertainment, sporting
and transportation industries, in addition
to a wide variety of governmental and
educational agencies.
Save Time!
We can sove you
money,
too. We carry Everything
for theatres (hardtop and
drive-ins) except films and
people. So give us a call
when you need something
for your theatre.
V/rite or Phone
TRANS-WORLD THEATRE
SUPPLY CO., INC.
2931 Lime Street
Metoirje, Louisiana 70002
(504) 8BS-4966
Customers — and frier^ds —
all over the World.
Cable Address 'TRANSWORLD"
ZIP CODE
SPEEDS YOUR COPY
OF BOXOFFICE
INSTAltFD INOOOKS or OUTDOORS
Priced $4450.00 and up. Excellent
financing available. Contact:
lOMMA ENTERPRISES, INC.
DEPT. 7 SCRANTON, PA. 18501
BOXOFFICE :: March 20, 1972 11

CREIDRS Dl
die grcatest way
thought of to make
$60 an hour.
Nobody ever made
anybody unhapp>' by
handincj them a 15^
bag of delicious.
hot popcorn.
Cretors Diplomat with a 20-oz. all-steel kettle
pops 400 bags every hour. Multiply that by 15c and
you come up with a SHU per hour income potential.
Cretors Diplomat has uniciue,
12
^i^M(fiy^^ ff^
^SSuKr^fJ^qlbx
delicious.
The base of the Diplomat
has white Formica side
panels and a handsome
wood grain front panel.
The 20-O/,. Diplomat is
also available as a
counter model.
Cretors Diplomat
is qm'te a machine
when you think ai)out it.
It's a S(iO an hour
opportunity. And it makes
your concession look like
a million.
Cretors is iilso your hi-adiiuiirtiTS for
Popcorn W.nrnirrs, Cotton Cancly unci
Cnrnmi'Icorn Mnchint's and Accossorics.
Send for complete information about
the Cretors Line and the name and address
of your nearhy Cretors Distributor.
CRETORS
'Z~.
AND COMPANY
r. pcorn Uuilclmg
.Nashville. Tennessee .'i7202
Factor\
Chicago. Illinois
stylized Popcorn decals. beauti-
*"^ extruded aluminum frame.
stainless steel interior,
plastic swing-away doors,
drop shelf, exhaust
filtering svstem and the
famous Cretors Cornditioner
ich keeps popped corn hot and
Dii^oniat
I apacity: 2t>-07,.
(Also a\ailalile in Ki-oz.l
Dimensions: 3(i" wide
X 'l'!r'" dwp X 70" high.
Cretors is
Popcorn
Inncl hns been since 188.5.)
Questions
and Answers
FIRST-CLASS
OPERATION
ASSURED BY
MAINTENANCE
By
Wi
U cv/iv
Over n
I mill
WESLEY TROUT
year ago.
_ Je Have Received many letters
from projectionists and exhibitors, stating
-
^ that they found our
questions and answers
on sound and projection
both helpful and
interesting. We here-
present some
with
more and hope they
will be helpful and
vou may find a solution
to a problem you
may have now or later.
1-et's get started
with this one:
we insliilleJ transistor
iiinpitjiers
, ..^ and have had excellent service
and good sound reproduction, hut if it ever
becomes necessary to replace a defective
iransisior or a component, what precautions
should we take, as the parts are smaller
(transistors)?
Do use extreme caution in making soldered
connections to semi-conductors as the
wires and transistors are small, as you stated.
Be very careful and do not use excessive or
even prolonged application of heat. Use just
enough solder and heat to make a good connection,
and be sure to use a small soldering
iron that is specially designed for working
on transistor amplifiers, obtainable from
a radio-TV supply store. Too much heat can
damage a transistor, capacitor or resistor,
and you will have to use another one. But
don't be alarmed about trying to install a
pari— just use care and take your lime. This
same instruction applies to removing a defective
resistor or part.
Solderinc and .Scmi-Conduclors
In soldering, solder as far as possible from
the body of the scmi

Heywood's
new Action
Rockers. Relax
...in the
minimidimaxL
rocking chairs
Our TC 2 107
The new
^MXI -Rocker
The TC 2103.
One of the new
MINl-Rockers
The TC 2105.
One of the new
MIDI-Rockers
Heywood-Wakefield fBl)
GARDNER, MASSACHUSETTS
If you follow our instructions you should
not have any trouble doing a professional
job in replacing semi-conductors, capacitors
and resistors. But, keep in mind, this is not
a job for a novice and must be done by an
experienced projectionist with some electronic
background. In an emergency, if you
do not have audio e.xperience, we suggest
having an experienced radio-TV repairman
do it for you. You can gain knowledge of
amplifiers by studying our Loose-I.eaf Service
Manual and via articles in this department.
Since you have had quite a little experience
repairing radios, you should get
along fine in servicing your sound system.
When checking a sound system (amplifiers),
don't you recommend a voltage check
for a better check on how the amplifiers are
operating?
Yes. Manufacturers of theatre sound systems
specify certain voltages (vacuum tube
amplifiers) for the grid, screen-grid, plate,
filament, etc., for the amplifier to work
properly and deliver high quality sound output.
Adhere to these voltages to obtain ALL
the frequencies necessary for perfect sound
reproduction.
Voltage Checks
If sound is distorted or you have a loss of
volume, then proceed with a point-to-point
voltage check of each stage until you find
the one at fault. You know when you find,
in any make of audio amplifier, incorrect
voltage in any stage or maybe more than
one stage, something is wrong, such as a defective
capacitor or resistor, etc., and it will
be necessary to replace the defective part in
order to correct the trouble. First check
your tubes to make sure they are okay. Also,
make sure your exciter lamps are focused
correctly and lens surfaces are clean before
you go into a check of each stage for
trouble. We strongly urge you to use only
a high-quality tester so that you obtain
correct
readings.
The first two important checks are the
tubes and the power supply (power transformer
and rectifier tube or tubes), to see if
the power supply is delivering the correct
voltages for various stages in your amplifier.
Also make sure the ac supplied to your
sound system is as it should be,
Wu would appreciate some service tips on
maintenance of arc lamps. At times our arc
control does not work properly and we cannot
keep proper length of arc gap. We have
high intensity lamps about four years old.
Irregular feeding of carbons, in many
cases, is due to dirty commutator, or brushes
too short or not making good contact on
surface of commutator; too, it may be due
to insufficient lubrication of way rods and
gears. Too much lubrication, on the other
hand, may cause dirt and carbon dust to
accumulate on feed mechanism, which must
be kept clean in order to work properly and
not cause any binds.
Maintaining Arc Gap
The arc control should maintain the arc
gap steadily with as little variation in length
as possible. Once the arc length is correctly
Continued on following page
the scriiit
balls for
Does your sound system remain completely
silent when it's supposed to? When
you can't risk even a smidgen of static?
RCA theatre sound service is planned to
assure award-winning performances from
your optical and magnetic sound systems,
single or multiple track equipment,
standard or wide screen.
You can keep your equipment rolling as
the script calls for it by contracting for
the services of an RCA Theatre Service
Technician— as thousands of other exhibitors
do now. Write or phone for details,
RCA Service Company
A Division o( RCA
Technical Products Service.
BIdg. 204-2, Camden. N.J 08101
Phone (609) 779-4129
RCil
BOXOFFICE :: March 20, 1972 13

FLASH!
c o
L
O
R
N
O
FIRST CLASS
OPERATION
FIREWORKS
I
S
E
for your drive-in!
LIBERTY
Display Fireworks Co.
P Bo> bil Oan«illc, III 61832
Phone 217. 442 2559
D CO

to have the mechanism completely overhauled
and necessary gears installed. This is
quite a job and should be done in a firstclass
repair shop. An experienced projectionist
can install a gear or two if that is all
that would be needed to take out some of
the lost motion, but in most cases, it is best
to replace all the gears and have the mechanism
back in good running condition. Shafts
should also be replaced, as they also wear
out and make the mechanism noisy. A firstclass
rebuilding job will make the mechanism
good as new again.
Oiling 'Open' Mechanisms
"Open type" mechanisms that require
hand-oiling should be oiled every day. Do
not use pump-type oil can for oiling bearings,
as this puts out too much oil and runs
all over the mechanism and floor. Use medium-size
oil can with a small spout. Many
projectionists have a tendency to over-oil
and this is slung around by the gears and
makes a mess. It is best to oil your mechanism
just before you start your show, if it is
the type of mechanism which you hand-oil.
To keep the interior clean and free of e.\-
cess oil, when you have finished oiling, take
a clean rag and thoroughly wipe off all surplus
oil and dusl. If oil and dust cakes on
your parts, it will soon wear them out and
cause trouble. Mechanisms equipped with
ball bearings need no additional oil, as lubricant
is sealed in the bearings and will last
indefinitely.
Keep the intermittent movement case
filled with projector oil up to the red oil
level mark and no more, as it will overflow
and really make a mess. Use pump-type oil
for filling intermittent case and small oil can
with a small spout for oiling bearings, lateral
guide rollers and pad rollers.
H'luit ix the correct distance oj the pud
rollers from icikeiip cind feed sprockets?
Should the constant speed sprockets in
soundheads he adjusted sanu- way?
All the leading makes of motion picture
projectors have provision for adjusting the
pad rollers the correct distance from the face
of takeup and feed sprockets. Generally, a
screw with a nut for locking adjustment is
used. Move the pad roller bracket to open
position and then wrap three thicknesses of
film around the sprocket. Now adjust the
bracket up or down until roller(s) ride on
the film. This will be the exact distance.
Now lock the nut in place and you have the
job done. Be sure you have the groove in
the rollers properly centered on the teeth of
the sprocket. Yes, the pad rollers in the
soundhead should be adjusted in the same
manner as above. Pad rollers must no!
"ride" the sprocket as this will damage the
film and may cause film to run off the
sprocket. Bracket spring should have
enough tension so that when you close the
bracket, it will "snap" into position. Grooves
in the pad rollers should be kept free of any
dirt accumulation, and the rollers should
turn freeh on their shaft so that they won't
bind and have flat spots. A check should be
Continued on followini; paf;e
/"
Long-standing
Favorites:
Screen towers
by Selby
Sclby can design, engineer, fabricate
and construct a strong screen
tower to A.I.S.C. and A.C.I, code
standards.
You'll probably get lower insurance
rates, since our screen towers arc
all-steel
Car us.
constructed.
'e^^
tndusrries, Inc. s^
Richfield, Ohio 44286
216-659-6631 (on 24-hour coll)
PftODUCTS
8108 CAPITOLA AVENUE
FA!R OAKS, CALIF 956P8
CARBON
SAVERS
Contact Your
Theatrical
Supply House
THE ESTABLISHMENT?
It's difficult to refer to ourselves as
establishment since we are barely
5 years old. Be that as it may Soundfold
Acoustical Fabric Wallcovering System
found itself being installed in 75% of all
new and redecorated indoor theatres in
1971. Suddenly we find ourselves being
established. Of course, we are still
wondering what happened to the other
25%, but give us time and maybe being
both young and established will give us
the opportunity to prove ourselves to
everyone. If you would like to know more
about our young, established product
Write cr Phone
AAAJV
Soundfold Acousticol Fabric Wallcovering System
PO Box 2125, Dayton, Ohio 45429
Phone 513-228 3773
Soundfold Acoustical Drapery System, U.S. Patent No 3,135,207
BOXOFFICE :: March 20, 1972
15

FIRST-CLASS
OPERATION
Continued Irani preceding page
made at least every three months on the
roller assembly as pad rollers do wear and
have to be replaced and readjusted. Keep
the din out of the grooves in rollers as this
can cause trouble.
In your fine articles, we note you emphasize
keeping amplifiers and soundheads
clean and make frequent checks on connections.
H'e have cautioned our projection
personnel to follow your advice and it ha.':
paid off in less trouble with our soimd system
Ẇe find many projectionists do not always
heed our advice and do have trouble
and breakdowns because the circuits and
compt^nents often are covered with carbon
dust. etc. .Amplifiers have to be properh
\cntilatcd. since they do heat up and let
dirt and dust get into the circuits and components.
Dirt seeping into a switch, volume
control and on electrical connections will
^reate variable resistance at those points.
c.iusing noisy sound and can in some instances
(in
the circuits) cause "shorts."
Lse Stitl-Uristlc Urush
Use a small stiff-bristle paint brush and
.lean cloth and remove this dirt and dust
occasionally. Take the tubes out and clean
the prongs and sockets so that the lube
prongs make good electrical contact. Take
,in orange slick and gently push the connections
at the sockets to make sure they are
okay and clean here too. If available, use a
small hand-bellows for blowing out dust at
least once a month.
Dirly
>'olumc Controls
Coming April 17:
Multiple Unit Theatres
and Automation
Advertising Deadline: April 3
BOXOFFICE-MODERN THEATRE
v.'.'; Van Brum Blvd.. Kansas Ciiy. Mo. 64124
ISSUE
.\ dirt\ Noiume control will cause noise
when the knob is turned. If the control has
hcen in service quite a long time, you will
iind it best to install a new one as they are
generally sealed and it is almost impossible
to clean the inside. When installing a new
control, if you have enough wire, take off
one wire at a time and solder it on the new
sontrol, or you can make a drawing of the
connections and then you will be assured
of hooking it up correctly. Use only wellknown
brands of control for longer service.
Use the correct taper: it is best to get an
c\act duplicate from the distributor of your
particular make.
May we point out that poor soldering,
especially during a hurried repair job. is aniMher
cause of loss of contact in theatre
.implifiers. Use only rosin-core solder and
iust enough heat to properly melt the solder
ind thereby make a good connection. .As
we have stated many times, too much solder
will set up a high resistance and must be
avoided. Use just enough solder to firmly
fasten the wire and no more. It is best to
use a electric soldering iron, point properly
tmned. for making any soldered connection
in theatre sound systems.
Please tell us how much tension should
be made on the tension shoes when you run
new and old nrints so wc can maintain a
18 The MODERN THEATRE SECTION

steady picture withoul danger of causing
wear on intermittent sprocket or tension
shoes. Also tension on takeitp reel for
2.000-ft. reels.
There should be just enough tension on
the gate shoes to hold the picture steady on
the screen. Excessive tension will cause rapid
wearing of the intermittent sprocket teeth
and produce a very heavy "pull" on the
cam and star. Picture jump is caused by
dirty and worn sprocket teeth, or can be
caused by the cam and star badly worn and
movement not properly adjusted. No excessive
amount of tension on the shoes will
overcome this condition.
Determining Proper Tension
To determine the proper degree of shoe
tension in various conditions to produce
maximum screen results and minimum wear
on film, we conducted a long series of tests
with the following results: Brand new film
was run at varying degrees of shoe pressure
to locate the lowest possible degree of pressure
at which a fine quality picture resulted.
It was decided that a pressure sufficient to
cause a film pull tension of eight ounces
would produce best results in practically all
tests of projectors. Similar tests were made
with films that had passed the first-run
stage and it was found that a tension of 12
ounces was most desirable for a steady picture.
Badly buckled film required a little
additional tension, but eight and 12 ounces
will be found most satisfactory in most cases
if the intermittent movement is in good repair.
Most modern projectors have provisions
for regulating the tension to fit each type of
film—old or new prints. In some of the
older projectors it is necessary to bend the
springs for correct tension and in view of
the fact you could not easily change the
pressure each time you ran new or old
prints, it is advised you strike a happy
medium in their adjustment that will deliver
a steady picture. The tension springs should
be replaced after being in service quite
awhile and this will help you in keeping the
right pressure on the shoes. Also, replace
shoes when they begin to show considerable
wear.
He installed a motor-generator set for
hirnisliing dc to our high intensity arc
Itniips (arcs use 100 amperes) when we
opened our theatre five years ago and have
had excellent service. But we do have occasional
commutator troubles. Appreciate
some service data on maintenance for best
service. Wc plan on replacing the set with
rectifiers later on. The cost of operation of
rectifiers would he less, we believe?
Commutator and brush troubles may conveniently
be considered together. Anything
that causes poor commutation may injure
the commutator; brushes arc one cause of
poor commutation and new brushes may
often be used to cure it. In some machines,
the spacing of the brushes is adjustable, and
Continued on following page
new from butler for the medium-sized theater
A 1 5-foot money-making beauty in one complete, easy-to-install package
Here's the answer to how to cash in on
concession profits with limited space. For
more than twenty years Butler has been
making concession stands that sell -and
has now designed this compact unit for the
medium-sized house. Equipment isalready
installed and pretested - and it's completely
pre-wired. It's as easy to install as
any major appliance in your home -and
as good to look at as it
is efficient.
• Attractive, 1 5-foot
laminate-covered
counter
• Lighted 4-foot wide
candy display with lock
• Scotsman ice-flaker
machine with storage
• 4-flavor beverage
dispenser
• Stainless steel P36A
Tru-Temp popcorn
warmer
• Pump-type butter
dispenser
There's more — much more.
Write or call for details.
butler fixture S mfg. co.
2323 South Lipan St. • Denver, Colo. 80223
(303) 935-4623
BOXOFTICE :: March 20, 1972
17

TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
ETHYLOID
Arailable at All Theatre Supply Oeo/ers
Fisher Manufacturing Co.
nt> Mt Re«d Bird
llo

_
Dr
Pepper Earnings
Gain 20 Per Cent
Dr PtPHER Co. reported a net earnings
gain for 1971 of about 20 per cent—S6,-
772,141 and 73 cents per share compared
with $5,629,021 and 61 cents per share in
1970. Fourth quarter earnings were $1,525,-
622 or 16 cents per share, up from $1.-
268,761 and 14 cents per share in the
1970 final period.
National gallonage sales last year were
nearly 1 1 per cent over the previous year
with December the company's 12Sth consecutive
monthly increase.
"Important contributions to Dr Pepper's
1971 progress came from all areas in the
company. The major boost, however, was
from bottler distributors with substantial
gains coming from many older established
markets.'' H. S. Billingsley. chairman of
the board, and W. W. Clements, president
and chief executive officer, said in a statement
to shareholders.
Not only was 1971 a good year for Dr
Pepper but excellent groundwork was laid
for further growth in the \ear ahead. the\'
said.
On April 22 the company increased its
quarterly dividend from 9 cents to 10 cents
per share and this rate has been continued.
Currently there are 9,275,880 shares outstanding
compared with 9,249,630 a year
ago.
The company continued its aggressive
marketing activities throughout the year
making extensive use of special promotions
AnS premium incentives. 1-ivc major consumer
promotions were used and Dr Pepper
was a sponsor of three national television
specials plus the CBS national telec.ist of
the Miss Teenage America Pageant.
Lawson Is
By Coca-Cola
Elected
Co.
GEORGii M. l.AWSON was elected corporate
counsel and Richard F. Atwood was
elected general counsel of The Coca-Cola
Co. at an Atlanta meeting of the board of
directors, according to an announcement
by J. Paul Austin, chairman of the board.
Lawson has been associated with The
Coc.i-Cola Co. since 1950 when he became
a member of the legal stall of a subsidiary
in Chicago. In 1951. he was transferred
to the Company's offices in Atlanta.
In 1957. he was elected assistant secretary
and in 1963 was elected a vice-president
of the Company. He was elected general
counsel in 1969.
Atwood joined the Company in 1947 as a
member of the legal department. He was
appointed manager of the department in
1969 and elected assistant secretary of the
Company in 1970. In 1971. he was elected
a vice-president of the Company.
BEVELITE
COMPLETELY
AT YOUR SERVICE
B
Changeable Letters to 31"
Stainless Steel Frames,
with Acrylic or Fibreglas
Backgrounds and Stainless
Steel Track.
Aluminum Backgrounds
and Aluminum Track.
B
BEVELITE
MANUFACTURING CO.
17819 South Figueroo St.,
Gardena, Calif. 90248
Phone: (213) 321-5641
A NE"
"ON CONCEPT
CONSOLE & AUTOWIND
S^AUTOWIND"
Permits single projector
operation
472 hours of film without
changeover or rethreading
Automatically rewinds while
projecting — only rethreading
required
Permits intermixing of special
features
Simple plug-in solid state
feed & takeup servo control
Reduced film wear
Reduced operational cost
Write for name of nearest dealer
CHRISTIE
ELECTRIC COWP
^
3412JWEST 67TH STREET. LOS ANGELES, CALI^
MANUFACTURERS OF QUALITY MOTION PICTURE l
'XENOLITE-
CONSOLE
Self-contained xenon lamphouse,
rectifier power supply,
projector base & control
panel
Lower equipment cost
Permits simplified automation
Available with various optical
systems — for any size indoor
or outdoor theatre
BOXOFFICE :: March 20, 1972 19

eview and Update Policies
What Is
To
Erosion of the Dollar Doing
Your Future Insurance Protection?
By HAROLD J. ASHE
Willi iMiAiioNARY Forces continuing
at various pcrccniagi; rates, you
nught profitably give some attention to
what the dollar's erosion is doing to \our
insurance protection. Probably in most insurable
respects you have insurance coverage
as a protective umbrella against the
risks and uncertainties that beset you.
Bui. when \ou consider the effects ot
inflation, the pre-agreed. fi.xed number ol
dollars available to \ou from insurance proceeds
are becoming worth less and less.
This is true of your policies for fire and
extended insurance coverage and liability
insurance on vour business as well as your
life insurance policies and other insurance
you may have, regardless of its nature. How
much erosion an individual will have in
FAST SERVICE!
Helicopters we don't have .
Same with your supply order.
Call
Atlanta
(404) 522-4613
. . but we'll get to you in o hurry.
Wil-Kin
Charlotte
(704) 333-6101
protection will depend to a large degree on
how often he has reviewed and updated
his insurance policies.
If you own your business building, fire
insurance may be especially inadequate. The
same is true of your home or any income
properties vou mav have. Wage inflation in
the building trades is running at a much
faster pace than the overall inflationary
rale.
Labor costs, alone, are going up at a much
faster rate than most overall costs, as are
most building materials, so that replacing
a burned out properly may find insurance
proceeds woefully inadequate. Even if an
insurance policy was sufficient to do so
three years ago, when written, it may be
too little by 18 or 20 per cent by renewal
time. If it was written for too little at the
outset, the spread will be even worse.
I he liabilitv insurance you carry on your
business, home, vehicles and so forth may
also be far loo little. Inflation is having
its adverse effects on jury awards in damage
action suits. Hospital costs, too, are rising
even more dramatically than overall costs,
as are doctors' bills.
Perhaps your retirement program is
based partly on annuities. If so. those dollars
you exf>ecl to start collecting someday
may be worth far less in purchasing
power than what you'd calculated when
you set up the annuities. And this erosion is
continuing without any real prospect that
it will stop, let alone reverse itself in the
foreseeable future.
The same thing is happening to those
life insurance policies which you optimistically
took out in the belief they'd protect
your familv in the event of your premature
death. The priveeds won't go as
lar as you once expected them to do when
you took out the policies.
What to Do
If you even suspect that your insurance
coverage is too little, in the face of inflation,
it will pay vou to reexamine all of
\our insurance policies, both business and
personal, and analyze the possible ill-effects
that you, or vour familv, could suffer as
a
result.
First, consider your business property.
Could vour fire insurance proceeds come
even close to covering your loss, if the
building was destroyed by fire or other
casualty? How about your fixtures and
equipment, as well as your inventory? Is
vour liability insurance sufficient to cover
anv possible jur\ award, or is there a chance
that, if insufficient, there'll be a deficiency
iiidgmeni .igainst \ou and all of your assets?
^'our home ma\ be under-insured, considering
its present replacement cost and
Its resale value in terms of today's nominal
ilollars of declining worth. The same may
be true of any income properties you own.
Every time you renew a fire insurance
policy you should take into account the
inflationary forces and the effect they have
on the maximum insurance proceeds that
vou could conceivably receive, and how
far these proceeds will go in offsetting your
loss.
such properties are heavily mortgaged,
If
you should be especially .ilert to the possible
impact of being under-insured. The in-
The MODERN THEATRE SECTION

—
sLirance proceeds may not be much more
than enough to satisfy the mortgage holder's
claims on the property. If so, practically
all of your equity may be wiped out,
and with no funds with which to acquire
a new property. Such a heavy, under-insured
loss, either directly to the business or
outside the business, can seriously set you
back financially. Any retirement program
you may have can be permanently impaired,
because everything of value that you
have—and lose— is part of that plan. You
may be obliged to sell some investments
you have, if your home is destroyed, or
borrow on your business, to come up with
a down pavment.
Insuring Income Properties
In the case of income properties, underinsurance
can be even more devastating.
In addition to sustaining an immediate loss
on your investment, you lose the net earnings
that have been available on your equity,
if the property's mortgaged. If it's freeand-clear,
the insurance proceeds will be
insufficient, even though reinvested in another
property, to result in the same amount
of net earnings. So, you've not only lost
some of your property investment, you've
also lost—from then on out—some net
earnings that would otherwise have flowed
to you from such part of vour uninsured
property
investment.
If you don't have business interruption
insurance, a major casualty can also result
in both direct and indirect losses, the
latter being the loss of earnings while the
business is closed, as well as some expenses
that run on.
Even in the matter at strictly personal
possessions, household furnishings, equipment
and other assets, under-insurance and
inflation can take their toll in event of
.1 loss. The funds you must use. to supplement
too-little insurance proceeds, for
replacements will make a dent in your
financial resources, and perhaps put a strain
on your business.
From long familiarity with your personal
possessions, you're likely to under-value
them in buying insurance. Such possessions
likely have been acquired mostly piecemeal.
But, over a period of only a few
years' time, the current value is likely to
rise in the aggregate.
It's true that most of these possessions
with a few exceptions—will decline in value
with usage and the passage of the years.
However, periodic replacements with higher
price tags are likely to more than offset
the decline in overall values. You're also
likely to gradually acquire numerically more
personal possessions. .At the end of an\
five-year period, the value of these possessions
is likely to be greater than at its start.
Nevertheless, it's a common practice to renew
an insurance policy at the same monetary
level.
Project Purchasing Power
Look over your life insurance policies to
see how adequate they are in terms of their
present purchasing power, as well as what
they'll be worth only a few years hence.
How much more insurance should you
have to offset the ill-effects of the dollar's
now? How much more should
erosion up to
you have to take care of future inflation
over the next few years'?
Perhaps you may conclude that
premiums
on additional life insurance might better be
invested elsewhere, such as in common
stocks or other holdings, where values arc
likely to rise as inflation continues. Ma\bc
so! But, the buildup of values can be slow,
even if the long-range prospects are sound.
Such a practice will not give your family
the immediate nuixiiuKiii protection that
only additional life insurance can provide,
and this may be your primary concern.
How you resolve this option may depend
on how much insurance you have, as well
/"
as other assets that can pass to your family
in the event of your untimely death, and
what such insurance will accomplish in
the foreseeable future. You may elect a
compromise, and buy some term insurance
which will hold down premium costs while
enh.mcing coverage.
In the light of the long-range inflationary
trend in this country, the risks to which
you're exposed, the need to keep vour
business solvent and functioning without
interruption, you should periodicallv review
all of the insurance you're carrying, regardless
of its nature. And. when warranted,
your insurance coverage should be enlarged
and. sometimes, be broadened as to
the risks insured auainst.
THE PERFECT
MERCHANDISING OVEN
ESPECIALLY FOR PIZZA
ANd otNer hot Foods
TRIPLE AND QUADRUPLE PROFITS THRU IMPULSE SALES.
IDEAL FOR SNACK BARS, CONCESSION STANDS, CAFETERIA
LINES, ETC.
NATIONAL EQUIPMENT CORPORATION BUILDS CAFETERIA LINES,
SNACK BARS, ETC. TO YOUR SPECIFICATIONS.
Write or call now for complete information on the Hydro-Therm oven and the
total line of N.E.C. products.
n
r»«Tiori«c GOuiFTTierix coi»ROi*«Tiori
?680 Younqfield St, / L.tkevi'nix). Colo, 80215 / Phone (303) 238 7559
BOXOFFICE :: March 20, 1972 21

.
\
tion.
ODELL'S •original ANHYDROUS
BUTTER^M
Q A
(99.5% pure)
^ll ^H^F
'approved for use on buttered poDcorn by U.S.F.DA)
1 k more volume per pound. .
4_fL.
greater profit per serving
• 99.5% pure butter concentrate
• No water — No soggy popcorn
• No waste — No rancidity — No curd
• Needs no refrigeration
• Wonderful spreading qualities
• Popcorn tastes better
• Increases repeat sales
• Saves time — Speeds service
• Profits — Profits — Profits
oooooooooooanBaoocinnQtBfltaa^
N W E
O
EQUIPMENT
^ and =
DEVELOPMENTS
^BinnryTrvrinrrsTnnnrinrrtriryrTrr^
Broiler Keeps Hot Dogs Worm and Juicy
For Hours Without Deterioration
In the words ol ihc in.iinit.icuiror. HolK-
.\ood Scncmastcr's new Roto Grille hot
dog broiler "represents 20 years of evolution
in the manufacture of hot dog broilers."
One of the major advantages of the Roto
Grille is that it stimulates impulse sales by
broiling 60 hot dogs by "infra-red" in minutes
and then
keeps them warm and succulent,
retaining natural juices for hours without
deterioration.
ODELL CONCESSION SPECIALTIES CO.
ORDER NOW! Write us for the
name and address of the distributor
serving your area.
MAIN OFFICE:
P.O. BOX m
CAlMll, IDAHO 83605
TU: 208459 6S22
MILWAUKEE OFFICE:
1109 N. MATFAIR iiOAD
MILWAUKEE, WISCONSIN 53226
m: 4M-7!4-846)
Drive-In Theatre Operators.
Are you bugged by slim profits?
PIC revolutionary in-car coil mosquito repellents,
packaged in individual aluminum-lined
ash tray boxes, provide guaranteed protection
to your patrons (up to 4 hours each)
and extra, profitable sales lor you at your
concession stand.
1 lU Coils give you the
highest profit per sale in a
mosquito repellent-averaging
$135 a week in added profits*.
"Drive-In Theatres averaging sales of 1800
units weekly or approximately 257 cars daily
• 9cases{200 units each) • YourCost: S135.
9 cases at S15 per case • Retail Price. $270.
1800 units at 15c each • Your Profit; 50%
or $135.
PIC Corp. provides you with these sales aids . . FREE
.

.
Stat assures pin-point temperature control
from 200 degrees to 400 degrees F. A highlimit
failsafe thermostat shuts off power if
fat
overheats for any reason.
A "Power On" light indicates switch is
on. "Heating" light indicates when elements )
are on. This light goes out when the selected
temperature has been reached.
Immersion-type tubular elements swing up
for easy cleaning. A safety locking device
holds elements in position so the lift-out kettle
may be removed. In addition to the highlimit
control, friers can be easily connected
to fire detection or extinguishing systems
for automatic shutdown.
An optional Model "M" siphon which allows
for easy draining of the kettle comes
complete with a packet of filter bags.
Everyone remembers those old solid squeaking. Soft, durable fabrics- and
oak armchairs back at P.S.
#19, or
the folding chairs they had in the
basement of the Church. You remember,
because sitting in them°for an
hour seemed like riding a rail from
here to Boston. Sweaty, squirmy,
sticky and squeaky. Just plain hard.
On -the other hand, the Massey
Polaris is the chair no one remembers.
Sit down and sink into pure
comfort. No sweating, squirming or
seatinQCQ.'^
NASHVILLE. TENNESSEE 37tM
Cp^fosih
The chair
remem
deep foam cushioning see to that.
jjind when "you leave, there's no
snagging or* scratching from the
chair in front of you, because the
Polaris has a smooth, strong onepiece
moulded plastic back.
According to Freud, you don't remember
dreams . . . only nightmares.
So it is with the Massey Polaris . .
the chair no one remembers. Better
write us now, before you forget.
Pearson Photographies Introduces
Revolutionary Balanced Fluid Head
FOR MORE INFORMATION about products described in this
issue, use postage-paid Readers' Service Bureau coupon
on page 29 of this issue of MODERN THEATRE.
WEAVER-STEAOMAN
BALANCED FLUID HEAD
PEaRSDN PHOIOGRAPHICS
Pearson Photographies has introduced the
new revolutionary Weaver-Steadman Balanced
Fluid Head.
The new Balanced Fluid Head is designed
to allow ultra-smooth 360-degree pans and
360-degree tilts with fingertip control and
allows the ultimate in tilting freedom from
unbalanced G-Forces.
The camera can be quickly positioned
on the Fluid Head to compensate for film
load, lens, motor, etc. The unit eliminates
the need for tilt plates. Can be used upside
Conlimted on following page
SUPER
CORE-LITE
SUPER "A
CI NEX 35^0
C S.
Carbon Arc Lamps tor Large
Indoor and Drive-ln Theatres.
ASHCRAFT MANUFACTURING CO.. INC..
36-32 Ihi'ty figli'l' Sluel, long lilonij City, Ni« Yoik
NEW
A COMPACT COIN COUNTER
AND PACKAGER
NADEX QUICKCOUNT
With Instant Count Verifier
only $29.95
COUNT AND WRAP COINS
WITH SPEED, EASE, ACCURACY
INQUIRE ABOUT FREE TRIAL OFFER
NADEX Industries Inc.
Dcpt. 1414, 220 Delaware
Buffolo, N. Y. 14202
BOXOFFICE :: March 20. 1972
23

new
kllr(D(fllQD(EDOlli
St. 46 EA.
C^SE LOTS 50
Wealhermax
40V
Loudspeaker
WITH 1.47 OZ. MAG. AND THE
$®m\!]\i ©if ttlnKS
NEW EQUIPMENT AND DEVELOPMENTS
( 1 'llll/lluU Iff i.iiiii; piigc
down to place camera inches from floor,
siill in perfect balance.
Ml magnesium castings, bjll bearing
,>isot points, trouble-free locks on both
pan and lilt; camera cannot fall, even when
unlocked. Mounts on .my Pro Jr. tripod or
with .idaptor on Mitchelj tripod or Hi Hat.
The model shown is designed for Eclair
and other flat-base cameras. Other models
available for 16 & .'

Economy minded exhibitors will be glad
to know that the XeTRON Division of
Carbons, Inc., Cedar Knolls, NJ. has announced
the availability of its expanded
automation product line.
Maxi S
The MOD series ol automation equipment
mcludes the new MINI 7. a high
quaUty, economy model changeover aiUomation
system tor control of two motioii
picture projectors; the MAXI 7, a de lu.\e
model automation changeover system incorporating
all of the MINI 7 fealu;es plus
many time-saving installation advantages,
and the MAXI

. or
NEW EQUIPMENT AND DEVELOPMENTS
Lojinnucd jioin /'/mi/ini' pai^i'
DAD not only makes the
best showing with its
superior facing (STEEL
SHEETS FULL LENGTH OF
YOUR PICTURE) but
in all of our services. Like
10 days or less
to replace your screen,
exclusive designs by
registered steel engineers.
When it
comes to
drive-in theatre screens
we really make a showing.
For more Informatton. write to: ^^ ^^3,,^ ^„^^ , showing.
GENE TAYLOR
nP n THEATRE SCREENS, INC. PO. Box 4042
UOLU Overland Park, Kansas 66204 (913) 649-7116
Coming April 17:
MULTIPLE UNIT THEATRES and AUTOMATION
BOXOFFICE-MODERN
THEATRE
''J.^ I iin lininl litvd., Kiins(u C iiy, Mo. (y4i2i
buttons or switches. Inlcrmission time nia\
simply be dialed and all funciions are then
au;omaiic. eliminating the need for anyone
to he in ttie projection room at inter
mission time. The new RC-7111 Remote
Control console controls the functions of
.1 7111 system from any location within the
heatre. the new CT-7111 Control Panel,
i.ir use with the 7111 Console, contains all
necessarv projection and automation control
switches in a single compact unit. It
can be mounted directly to the projector
pedestal or the front wall, substantially reducing
electrical installation time and costs.
A comprehensive, fulh illustrated manual
is provided for e.ich unit to insure simplicity
of installation and service.
All of the new automation equipment
utilizes the famous XeTRON stainless steel
ball bearing cue detection and failsafe devices.
All units are constructed of highquality,
heavy-duty, industrial-grade components
for long yean< of service.
5^5
Bright
More Cars . . . More
Screens Mean
Profits!
drive-in paints
FOR SCREENS • FOR DECOR
The very linesl m pamls to solve your problems
with dull screens .
to your drIve-in.
to add "color that sells"
Fade/Dissolve Slide Projection System
Introduced by Optical Radiation Corp.
A new approach to lap diNsoKc slide
presentations has been introduced by Optical
Radiation Corp. ORCs Fade Dissolve
Slide Projection S\siem is capable of
smoothly overlapping and fading from one
slide presentation to another for dramatic
slide change effects. The system consists of
two modified .''.''mm Kodak Ektagraphic
r, 1,11.^ -no like new. with Theatre
Chair
ji.; .-n C830
•
INDUSTRIES. INC.
SI LOUIS. Mo 63102
At theatre supply houses everywhere.
The MODERN THEATRE SECTION

Slide Projectors, a unique optical fade/
dissolve mechanism and a single highintensity
xenon lamphouse for sophisticated
large-screen presentations. Everything is
pre-aligned and mounted on a single baseplate
for easy setup.
With ORC's system you may gradually
overlap and fade, or cut directly from one
projector to another to show one slide
image dissolving into the next while the
screen illumination remains constant. Since
both projectors share a common light
source, this constant illumination is assured
in addition to a perfect color match between
slides. This provides a smooth visual
presentation with never a dark screen interval
between slide changes.
The system can be operated forward or
reverse from its control panel or remotely
from a hand-held remote control unit. It
can also be automatically operated from its
built-in timer to allow unattended slide
changes at an adjustable interval of from
1-20 seconds.
The exclusive ORC xenon lamphouse
used in the system provides up to 5,500
lumens output and has a uniform screen
brightness distribution of from 75-80 per
cent. It has a color temperature of 5600R
to create a screen image of brilliant whites,
natural looking colors, and apparent improvement
in contrast and sharpness. The
xenon bulb is warranted for 1.500 hours
for lower operating costs. The Fade/ Dissolve
System comes with either ORC"s
Model 1000 lamphouse. with its built-in
power supply, or the higher intensity Model
1600. The electronics in the system are
reliable solid-state components utilizing
integrated circuits.
The system is ideally suited for large
auditoriums or theatres where high-quality
film presentations and high-level light output
are required.
are met by this unit, which is a simple
design involving a steel plate, ground-steel
studs with a dry-lubricating coating, and
rollers made from Delrin. The unit is a
direct replacement for the old roller housing
assembly. One needs onh to
remove the
old housing assembly, discard it, and insi.ill
the RK-113 in its place using the same
three screws. No fitting or adjusting is
necessary.
In operation the film enters to the led
or right of the top roller and passes between
the two lower rollers. All rollers
.lie flanged to laterally guide the film.
This is a companion to the RK-l 12 lower
magazine roller assembly introduced some
time ago, and both units use the same rollers
Simulated Popping Top
Adds Sizzle to Sales
and studs. Both units are for use with
safety film only, not for use with nitrate
or other flammable films.
Fhe new RK.-113 assembly, priced at
$15.00 each, is available through any theatre
eqtiipnient dealer.
Kaleidoscope Projector Designed
For Continuous-Duty Operation
A new Kaleidoscope Projector designed
for continuous-duty operation is now available
from The Strong Electric Corp. The
"Super Kaleidovicw," twice as bright as
Strong's present "Kaleidoview," provides a
brilliant display of ever changing colors that
Continued on followint; paf>e
New Roller Assembly for Projector
Upper Magazine Is Announced
Manley's NEW Action Top Popcorn
Warmer Stimulates Sales...
Steps Up Profits
Manley Design Featuies Make tlic Model .^0
Popcorn Warmer the Most .XtKaiieed .\\ailable
LaVezzi Machine Works, Inc., of Elmhurst,
111. has announced a new roller assembly
for the projector upper magazine,
which is suitable for most projector mechanisms.
The new RK-113 unit, as illustrated, is
designed (1) to handle film from the upper
magazine which is wound either emulsionin
or emulsion-out, (2) to expose the roller
assembly to make it accessible for easy
cleaning and avoid the dirt-catching enclosure
of the old housing, and (3) to
provide a non-magnetic, oilless roller surface
for film contact. All three conditions
• .\ction top simulates actual popping.
• Forced air blower induces heal through corn
— keeps it fresh, hot, delicious.
• Two-stage healing element for fast warm-up.
For comr
• 24 \ 36" Ni/.e cons cnicnt for counter lop
display.
• Drop door and pan. removable by hand, for
easy cleaning.
• ( apacilv— 1^ Ihs ol" popped corn.
AlAWIiEi; INI 1
141 •816-421-6155
BOXOFFICE :: March 20. 1972 27

.:ri/ FnuiPMENT AND DEVELOPMENTS
( tinltnueil Iroiu /'rii tii:iii; ['ti^f
will create special effects for unlimited ap
plications in places of amusement, institutions,
business and education.
Pure showmanship in action. Kaleidoview
entertains the eye with a constantly changing
Kaleidoscope of color. Projects on
screens, walls, ceilings, floors, dancers,
crowds, and outside building walls.
Proven through extensive field testing.
Kaleidoview features include: professional
lens and precision mirror system; 10 or 16-
inch FL projection lens; quick change color
wheel assembly; l,(X)0-vvatt 50-hour lamp
with built-in reflector; unique stop action
control and continuous duty cycle.
The novel hexagonal pattern allows multiple
units to be used to produce a large
interlocking matrix pattern for spectacular
effects.
Be your own showman with Strong's nev\
.Super Kaleidoview. The applications arc
unlimited for theatres, night clubs, television,
trade shows, hotels, airports, schools,
lobbies. Super Kaleidoview offers superb
performance everywhere, with tremendous
potentials of attraction.
Globe Ticket Relocates
New England Offices
RoHLKi h. KtVNoi i)s. president of Globe
Ticket Co., has announced the relocation
of Globe's New England plant and sales
offices to a large, modern building at 222
New Boston Street. Woburn. .Mass.
Reynolds stated, "This move is necessitated
by the increased demand for Globe's
entire product line. .Additional printing
presses,
plus considerable supporting equipment,
have been installed to handle the
ereaier volume.
Cilul'c's new pUini and sales offices.
"Also. Data Processing Card and Computer
Label manufacturing capabilities are
now operational. The very newest flexographic
printing equipment will add to our
abilitv to provide even more service to our
customers.
"Enlarged production, warehousing and
service operations will increase our capacity
and enable Globe to provide improved delivery
of our products throughout the New
England and New York area."
BUTTERCUP
BUTTERCUP
BUTTERCUP
BUTTERCUP
4 Great Sizes/
BUTTERCUP— leakproof . . . waxfree with Vita-Glaze*
—the Name Brand your customers ask for.
BUTTERCUP— in 4 sizes, custom created to increase
your butter popcorn sales.
BUTTERCUP— imitated but never duplicated—the
original buttered popcorn container ... write for
NEW BUTTERCUP brochure.
•Vili-Gli;
itin( devtioixd for ucluuve us* on BUTTERCUP.
;i09 NOUN MATFtll lOAO
V.IIIVAUKEE.
WISCONSIN iilli
d' CARBONS, Inc. 10 Saddle Road Cedar Knolls, N. J. 07927
jUatAaine /}ic Catio^U
producti division
r\
(or excellence in
Motion Picture Projection
XENON
lAMPHOUSES-POWER SUPPLIES-BULBS
y
The MODERN THEATRE SECTION

I
CONDENSED INDEX OF PRODUCTS
Fage
ACOUSTICAL WALL COVERING
Soundiold 15
ADMISSION CONTROL SYSTEMS. DRIVE-INS
EPRAD. Inc. 9. 10
ATTRACTION BOARDS

—
aboui PEOPLE / and PRODUCT
I Ml cot \-C(»l \ V. f » .iiiiu'imi.cu icci'ni
lulcs and earnings lor 1971 and an increase
in ihe qiurterlv iliviiieml rate.
Following a meeting in Atlanta of the diretior>,
company board chairman J. Paul
AiLstin said that per share earnings were up
14 per cent for 1971 and that sales increased
lo a record of SI.72S.S27.572. an 8 per
cent mcreasc over 1970 sales of S 1.606,-
41)1.16(1.
Ihe board approved an increase in ihc
qu.irierly dividend to 41 cents per sh.ire
Ironi the previous rate of 39'.; cents per
share. On an annual basis, the new dividend
anuHinls to $l.f>4 per sh.ire. conip.ircJ lo
BOXOFFICE MODERN THEATRE
IL .11111 ,..iid III 1^7 1 o; , . •.
cre.ise of 4 per cent, the maximum amount
allowed under the guideline established by
the President's committee on interest and
dividenJs. This is the tenth consecutive
vear that directors have approved dividend
increases. Ihe new dividend is payable
,-\pril 1. 1972. to stockholders of record
.It the close of business on March 16. 1972
Austin reported that consolidated net
profit for 1971. after reserves, ta.xes and
other ch.irges. amounted lo S167.S14.911.
or S2.S2 per share, compared to SI46.S75.-
9h7. or S2.4S per share in 1970.
Nel profit for ihe finirth quarter of 1971
Send me more information about the products and articles checked on
the reverse side of this coupon.
Nome
Thcoire or Circuit..
Scaling or Cor Copaclty..
Street
Number..
Position..
City.. State Zip Code..
i^ij ai n.) >h.i In, >,th BOXOFFICE oddrcu out. Slapl* or topo clued.
-
was S36.304.760, or 61 cents per share,
compared with S3 1.258,840 or 53 cents per
share in the last quarter of 1970, an increase
of 15 per cent.
Provisions for income taxes for 1971
were SI 59,744,000, compared to $144,307,-
000 in 1970.
Arthi R (Bi'Di Uiman has been app.iinied
region manager of the Metropolitan
New York area for
Arthur Uiman
the Food Service Division
of Modern
Maid Food Products.
Inc.. Jamaica. L.I..
New York. He will be
responsible to William
Henderson, director,
.sales and marketing.
Food Service Division
of the corporation.
Uiman has been associated
with the company
for many years, and is well qualified
for his new assignment.
The position of region manager is a totally
new management concept within Modem
M.iid. It is a major part of an overall development
program aimed at elevating experienced
Modern .Maid personnel to highh
responsible levels in regional markets. In this
way, the firm will be able to maintain utmost
efficiency in servicing customers within
each market.
Modem Maid is the producer of more
than 60 varieties of flour-based baking mixes
for institutional mass feeding outlets, and
more than 200 breading and batter mixes
for frozen food processors. Modern Maid
Food Products. Inc. is located at 110-60
Dunkirk Street. Jamaica. L.I., New York
11412.
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.—faster, easier or better— let other showmen in on ihcm Send
this material to:
^
The Editor
MODERN THEATRE
Fold along lhi< line with BOXOFFI lut. Stopio or tope closed.
BUSINESS REPLY ENVELOPE
Clox Permit Nr. B74 Section 34 PL&R Kon-ot City, .r^t . 9 Mo
>OXOFFICE-MODERN
THEATRE
I)k I'l iM'KR posted record national gallonage
sales during February with ,in increase
of nearly 16 per cent over the same
month last year. Cumulative gains for Ihe
two months were better than 15 per cent
with February Ihe companv's 1 30lh consecutive
monthly increase.
"Farly indications point to steadily
mounting growth for Dr Pepper in all
areas." stales president and chief executive
officer W. W. Clements. "We are particularly
pleased with the accelerated programs
being used by bottlers in stepping up Dr
Pepper sales in their respective disirihution
.ire.is." he added.
Ihe compan\'s main thrusi through .idverlising
and promotion is gelling under
«.i\ .ind new packaging, including p*ipular
l.inuh sizes, is being introduced in many
.ireas throughout Ihe country.
I he company has just announced thai
1971 earnings were up about 20 per cent
73 cents per share compared with 61 cents
the previous year.
"Our broad perspective for '72 is to pyramid
Dr Pepper sales in Ihe U.S. market."
noted Clements. Per capita consuniplion
of Dr Pepper nationally reached a new alltime
high last year with strong gains reported
in many of the new distribution
areas.
,K '^'nF niiT
825 Van Brunt Blvd.
KANSAS CITY, MO 64124
The MODERN THEATRE SECnON

• *DLI*U A EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS
RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
THE GUIDE TOi BETTER BOOKING AND B U S I N E S S B U I L D I N G
Use Lion Cub Patches
For 'Living Free'
The three lion cubs featured in "Living
Free," Jespah, Ciopa and Little
Elsa, will soon be familiar faces via
new sew-on patches on sale throughout
the nation. The patches, manufactured
by the Swiss Maid Co., feature a gold
and black embroidered likeness of
Elsa's three cubs.
The patches are part of Columbia
Pictures' massive promotion and merchandising
campaign on behalf of the
Easter release of "Living Free." The
further adventures of the "Boni Free"
cubs stars Nigel I)a>enport and Susan
Hampshire and was directed by Jack
Couffer, with Carl Foreman as executive
producer.
Give Free Dance Lessons
For 'Boy Friend' Debut
To celebrate the Northwest premiere of
MGM's "The Boy Friend" at Renlon Vilhige
Cinema II in Seattle February 16, managing
director Ralph Osgood presented all
those attending with a $25 gift certificate,
good for two lessons and one studio party
in the local Arthur Murray Dance Studio.
In addition. Stu Goldman, entertainment
editor of the local newspaper. The Outlook,
Dorothy Matin of the Dorothy Matin advertising
agency and Osgood all cooix:rated
on a contest open to women of all ages on
the subject, "why I want to take my bo>'
friend to see the movie, "The Boy Friend."
The winning couple received ten private
lessons at the Arthur Murray Dance Studio,
worth $200. First and second place winners
received dinner for two at a local restaurant
where they could order anything on the
menu. Also the first five winners were
awarded corsages and two packages each
of Piccadilly Circles from the local Food
Giant supermarket, which participates in
many movie promotions throughout the
year. Additionally five soundtrack albums
were donated by ABC Records and 20 winners
received pairs of passes to see the film
in the Renton Village Cinema II.
On the evening of the premiere. Cliff
Dorian, well known banjo player, performed
prior to the showing of the film and couples
danced the Charleston from the .Arthur
Murrav studios.
How to Set Up Holiday for Housewives
Ladies Matinee Series
.\fter a winter of PTA, other club meetings
and school activities, not to mention
weeks on end of bad weather, the ladies are
due for a change—and George Nichols,
now manager of the Century 21 Theatre
in Springfield, Mo., comes up with a springtime
answer, a "Holiday for Housewives"
series which he instituted and carried
through with success at the National Twin
Ihe.itrc in Corpus Christi, Tex.
With the ide.i cert.iinly not limiletl to
springtime. Nichols also disclaims entire
credit for the promotion, saving: "I picked
up the basic idea from George Himter,
city manager for National General Theatres
in Springfield, Mo.; stole the title from
Bill SouIIar, a former manager for NGT
in Missouri and still NGT manager in
Oregon, added a twist here and there and
transported it to Tulsa, added another twisi
or two and opened it in Corpus Christi.
"The only point that I make with all
this verbiage," Nichols adds, "is that it
should not and cannot be a static promotion.
It needs to be in a continuing state of
change, always brief and brisk and exciting."
So. herewith, Boxoi i u i Showm.mdiser
presents
Nichols"
OUTLINE FOR SETTING
UP A LADIES MATINEE SERIES
Decide which of your r.idio or 1V stations
has the greatest appeal to housewives.
BOXOFFICE Showmandjser :: March 20, 1972 41 —
Outlined
Normally the age group you are looking
for is 25-65, though you will see a substantial
sprinkling of ladies both older and
younger.
Take the
progr.un director, sales manager
or general m.uiager to lunch. Better yet, all
three. Present the basic idea outlined here
and take it from there. These fellows live
by being inventive, and the first thing you
know you have a fresh twist and a promotion
th.ii can be profitable in both ,t
monetarv sen^e .ind .i public relations
sense.
You can sell the series to the station
.11 a flat fee per show and they, in turn,
sell packages of spots and tickets to sponsors
to recoup their investment, plus ,i
. , .
profit. Or. you can charge a small admission
(say 25c) with a coupon to be
picked up from the sponsors. The charge
should be 50c without a coupon
And don"i fudge on this provision. If you
don't require the coupon, then the promotion
has no value to the sponsor.
You need the active cooperation of the
sales staff. They will arrange with sponsors
for sampling of products and 30 to 50
small gifts for door prizes at each of your
shows. If you charge an admission, you
may be in violation of the lottery laws,
even though the gifts are only cms of coffee,
cosmetics, six-packs of soft drinks, etc.
If no admission is charged you have no
(Continued on following page)
Lcuiics allencling the "Holiday for Homscwivcs" show, as presented by George
Nichols, now manager of the Century 21 Theatre in Springfield. Mo., are lined
up for entry to the theatre (National Twin in Corpus Christi) at which Nichols'
idea first met with such success.

sisters
returning
s
Rodeo Finals and Star Appearance
Aid J. W. Coop' in Tulsa Opening
Housewives Matinee
Series Outlined
iConiinucd Irom preceding page)
H .u..,, n;-aliu hi.hliahu-J displays lor -J. H\ C.hw and its opening m Tulsa
lox Plaza Tlnairc. ^uth ^u.^'on «/..-W.v, saddles, bridles, stirrups and other such
p chil-
Iren from the St. NLiry's Orphanage who
verc 'snatched" and treated to a free showrig
of "Kidnapped. " along with free popom
and soft drink treats.
Ihc stunt was set up with Sister Mary
'vnc. principal of the orphanage, and the
;«
1
watching over the playing chil-
.Irct' uorc called into the office about 4 p.m.
•
'ic'i iIk kidnapers "struck" and carried
'•' '^: '.iiungstcrs. ranging in age from six
!-
.
to the playground.
. .! -ind distraught and when they
i.v^ " :'n contacting the police.
'•icv Wt - ''ic secret. .After another
the Tribune; visiting the Oklahoma Eagle,
the black newspaper; taping a television
show. "A Conversation With Mike Flynn.
on KOTV Channel 6. taping a show with
film critic Gary Chew and appearing on
numerous news spots. Additionally. Don
Roar, who edits a local magazine, did a
front-page picture and story review ol the
film.
Davis and Moeler also tied in with Chesters"
Western Wear and Lee Rider jeans
and gave away ten pairs of jeans in a drawing
after the initial showing of the film.
Chesters also furnished western wear tor
the theatre staff members for opening weekend.
Lobby and theatre decorations were provided
by Chesters. .ind all three of the companv's
outlets (in Tulsa, in Broken Arrow
and in CoUinsville) were decorated with
posters on the movie and famous rodeos.
The company also used radio to plug the
drawing for the jeans, and the theatre used
radio to cross-plug Chesters. with both sets
of radio ads giving full credits. .Additionally.
Lee Rider jeans provided posters and
jeans for display in the theatre lobby.
hour the screening ended .iiid ihc kids returned.
K.VOL and KXKW. two local radio st.i
tions. aired special bulletins on the incident,
and KLFY. a local TV station, showed a
film of the happy event. The Daily Advertiser
and the Morning Star had writcups.
As a
follow-up. Courville furnished study
guides on "Kidnapped" to all area high
school educators.
Dare for Horror Shows
The VVatcrtown Dhve-In in Hartford.
Conn, came up with an unusual pitch while
playing an all-horror show, comprised of
"Teenage Psycho Meets Bloody Mary" and
"Frankenstein Invades the Campus." The
under-skyer advertised "We dare you to
attend! If you have the nerve! You win free
a two-for-one pass to a future movie."
problem in this respect.
^ our master of ceremonies should be a
popular air personality. In radio, this will >r.
usually be the early morning deejay on a
mid-road station. In the case of T\". sometimes
the host or hostess of a popular
locally produced show.
Your financial arrangement with the station
should be flexible. If it is good for
you. but not for the station, or vice-versa,
you're riding a dead horse. A suggestion:
Set a tentative deal to he re-negotiated after
a couple of shows.
Program normally consists of 15-20 minutes
of patter and gift drawings with station
personnel (the more, the better) participating,
followed by a feature. A remote
broadcast from the lobby or theatre front is
an effective tool. Pictures such as "Never
Too Late." "How to Save a Marriage."
"If Its Tuesday. This Must Be Belgium,"
•".Sweet November." and "How Sweet It
Is" are well received. The ladies seem to
like a little sex, but not too much. We
keep a card file on TV dates and are careful
not to book any feature that has been
on TV within the past year.
.An every-other-week (Tuesday morning)
policy seems to work best in our situation,
rather than every week. The station takes
care of all advertising and promotion. You
may want to run a coupon ad (1 col by 2
'"
inches) in the newspaper occasionally. This xes
attracts some ladies who are not consistent
listeners, thus is beneficial to both the station
and the theatre.
Make vou rich it won't, but it does draw
some people who are not regular moviegoers
to your theatre and gives you an
opportunity to acquaint them with your
staff and appointments, show them a trailer
on an appropriate forthcoming attraction
and hopefully, get them started coming in
occasionally for one of your scheduled performances
as well as putting a few bucks
in the till against that week when those
few bucks represent the difference between
a profit and a loss.
'Auntie Roo' Standee Pays
Tribute to Editor Barney
Frank Arena, city manager. Loews' Buffalo
and Teck theatres in Buffalo, and Minna
Ci. /ackem. man.iger of the Buffalo and
\lb.iny theatres, displayed a special 40\(in
poster on .American Internation-il's "Who
.Slew Auntie Roo?" in the lobby of the
Loews' Buffalo Theatre. The poster was a
tribute to William Barney, roto editor of
Ihc Courier-Express, as it featured the
Movie of the Week preview that Barney
used in his Sunday roto magazine. Barney, --awho
has been selecting outstanding pictures
for these roto previews for many
years, had "Read What Bill Barney Has
to Say " lettered over the paste-up of the
preview. The standee attracted much attention
from curious patrons.
— 42
BOXOFFICE Showmandiser :: March 20. 1972

. . What
. Robert
. .
. . A
. . .Sarah
. PlllLll'
—-
Warner Bros. Ihe Cowboys' Is Chosen
February's Blue Ribbon Award Winner
By MAKV JO GORMAN
pHE COWBOYS." starring John Wayne, was chosen by members of the National
Screen Council to receive the Blue Ribbon Award for February. The Warner
Bros, picture—rated PG by the MPAA and A.S by the NCO— has amassed an
impressive 242 per cent of normal business in its initial bookings in key cities. The
western tells of II youngsters Wayne hires to help him drive 1.200 head of cattle
across 400 miles of rough country.
BoxoFFlCE reviewed "The Cowboys" in say? It's John Wayne. Ihe youngsters arc
its issue of January 17, stating m part: great, and somehow the violence is not
"From any angle, John Wayne's 'The too much. And one can even forgive the
Cowboys' looks to be the first major hit profanity when it's done for a purpose.-
of '72. The veteran actor, who long has Charles Smith, Clarion-Ledger, Jackson,
been among the top money-making stars, Miss. ... A very fine family picture: has
continues in Ihe western vein as he has great interest for all.— Mrs. Frank J.
exclusively for the past three years and Baldus. GFWC, Independence ... A very
portrays a character part again good Duke movie. The children were delightful.
twists in the Irving
. . . The
Ravetch-Harriet Frank
A modest family film with lots
jr.-William Dale Jennings script include
teenagers as wranglers and Wayne's firs!
screen death since "The Man Who Shot
Liberty Valance' (1962). The demise is
genuinely moving, but producer-director
Mark Rydell sensibly takes the edge off
by devoting the last full reel to the boys'
revenge on killer Bruce Dern and gang .
Roscoe Lee Browne is a colorful figure
as the independent cook and Colleen Dewhurst
has a negligible scene as a madam.
Dern is the kind of dirty villain that audiences
like to see dead. Collectively, the
youths are quite good, with John Carradine's
son Robert and Nicolas Beauvy as
standouts. The Sanford production was
filmed in New Me.\ico and Colorado in
Panavision and Technicolor."
NSC members made the following comments
on their ballots:
Got to
Be a Winner
The kids in this one are great. Got to
be a winner.—K. K. King, Commonwe.dth
Theatres, Searcv, .Ark. . can vou
Wil Aiulerscn John Waynii
Jebcdiah
Nighiliiigcr .... RoscoE Lee Brovvnk
Long Hair Bruce Dern
Kate Colleen Dewhurst
Anse Slim Pickens
Preacher
Lonny Chapman
Mr. Jenkins
Charles Tyner
Cimarron
A Martinf/
Singing Fats Alfred Barker Jr.
Four Eves
Nicolas Beauvy
.
Produced and
Directed by Mark Rydell
Screenplay by Irving Ravetch.
Harriet Frank Jr.,
William Dai e Jennings
Based on the \ovel
by WiiiiAM Dai E Jennings
Director of
Photography Robert Surtees
Supervising Film Editor Swink
Film Editor Neil Tr.\vis
of action.— Harry M. Curl, NATO of
Ala.,
The Cost
Production Staff
Birmingham.
1 consider it a major happening in my
career to find a John Wayne movie I can
stomach. "The Cowboys" deserves this
honor. The kids are terrific and the Duke
has little dialog. Some mav consider violence
in the hands of "babes" an unacceptable
trait, but you have to see the
super-gory films to appreciate this tastefully
handled one. Face it, the kids aren't
going to sit through "The Boy Friend."
They'd be bored to tears— they want action.—Holly
D. Spence. Sund.n Journ.il
& Star, Lincoln.
Some good pictures listed, but John
Wayne has his best movie yet.— Howard
Pearson, Deseret News, Salt Lake City
. . . Can't beat Wayne—and kids!—Fred
Souttar, independent, Kansas City . . . The
action-filled John Wayne films always appeal
to the young audience.— Mrs. Wayne
F. Shaw. NSUSD of 1S12, Lawrence,
Kas. . heart-warming picture.
Mrs. Stanley Becker, Indianapolis N.SC.
Steve Steve Benldk i
Slim Honeyctiit ....Robert Carradinl.
H'ccdy NoR.MAN Hovvei L Jr.
Charlie Schwartz SrEPMEN HUDIS
Stuttering Bob
Sean Kelly
Hartly Fimps Clay O'Brien
//;;(/;() Phillips Sam O'Brien
Homer Weems
MlKE Pyeatt
Annie Andersen Cunningil\m
.
Ellen Price Allyn Ann McLerie
Smilex Mm r Ci ark
. Production Designer Jefferies
Sound Jack Solomon
Script Supervisor Bob Forrest
Sound Editor Ka^ Rose
Music Editor Donald Harris
Associate Producer . . . .Tim Zi jnemann
Music by
John Williams
Production Manager . .Nate H. Edwards
Filmed in
Panax isiON
Color b\ Technicolor
BOXOFTICE Showmandiser :; March 20, 1972 — 43 —
iMiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
A GROUP OF POTENTIAL COWBOYS— IN THEIR TEENS
AND YOUNGER—AUDITION FOR RANCHER JOHN WAYNE
DINNERTIME AT THE RANCH FINDS WAYNE AND HIS
WIFE (SARAH CUNNINGHAM) FEEDING THE NEW HANDS
WAYNE BIDS HIS WIFE GOODBYE BEFORE HE STARTS
THE 400MILE CATTLE DRIVE ACROSS THE MIDWEST
llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
This awa/ij Is tntn each monUi by thi National
Screen Council on the basis of outstanding
mtril and suitability for family entertainment.
Council membership comorises motion
picture editors, radio and TV film commentators,
representatives of better films councils,
civic, educational and uhibitor organiiitioni.

BOXOFFICE
BAROMETER
This chart records the performance of current attractions In the opening week of tfieir first runs in
the 20 ker cities checked Pictures with fewer thon ti»e engogements ore not listed As new runs
are reported, ratings are odded and oteroges revised. Computation is in terms of percentage in
relation to normol grosses os determined by the theotre managers. With 100 per cent as "normal,"
the figures show the gross rolings obove or below that mark. (Asterisk * denotes combination bills.)
AnonymouB Venetian. Tlie
R..HU„r,s- and Bioomstidu
1 The (MGM)
'.'he
(Audu!
100 90 102
Clockwork Orange. A (WB)
CowboyB. Th.^
•
'-
Derili. Thf
S (Dollara) J^
Fiddler on (he Rooi
Godzilla'« Revenge M:i:or.)
_Hi»lory of the Blue Movie, A (Sherpix
Hoipilal. The :UA,
Honky (lack
Harris)
_Hol Rock. The (20!.h-Fox)
I. W. Coop :CcD
Kidnapped
Ko^ch
•^C)
.'MP)
I.ci ! Movio. The (Up!v'.
Show. The
Loay Ago Tomorrow Cinema 5,
Macbeth C,
Maid in Sweden (Cannon)
Minnie and Mo(kowitz (Univ)
My Old Man» Place (CRC)
Nicholca and Alexandra (Col)
Outback
'fA)
Pockol Money (NGP)
Snow lob (WB)
Soinotimpii a Great Nolion (Univ)
Soul Soldier (Fanfnro)
j» Slor Spangled Girl fParg)
Straw Dogs (CRC)
Such Good Friend* (P.^ra)
Sunday. Bloody Sunday (UA)
Swedish Fly GirU
AIP)
Trojon Women . The (C^C)
•iOO MoleU fUA)
Walkabout
20:h Fox)
Vho Slew Auntie Roo? (AIP)

BOXOFFICE BOOKIN6UIDE
An interpretive anolysis of lay ond tradepress reviews. Running time is in parentheses. The plus and minui
signs indicate degree of merit. Listings cover current reviews regulorly. (a is for CinemoScope; ep Panovision
(I) Techniromo; ,g) Other Anamorphic processes. Symbol %j denotes BOXOFFICE Blue Ribbon Aword- All
films ore m color except those indicated by (b&w) for black & white. Motion Picture Ass'n (MPAA) rot'inqs
S—General Audiences; PG—All ages admitted (porental guidance suggested); igi Restricted with
persons under I 7 not admitted unless accompanied by po.ent or adult guardian; >x—Persons under 17 not
admitted. National Cotholic Otticc for Motion Pictures ;NC0MP) rotings: A1— Potronogc; A2—Unobiectionoble Unobjectionable for Adults for Gcncro
or Adolescents; A3— Unobjectionable for Adults; A4— Morall> Ily
I^EVIEW DIGEST
AND ALPHABETICAL INDEX
Very Good; -t Good, - Fair; - Poor; = Very Poor. In the summary * is rated 2 pluses, — as 2 minuses
13 u
o . I?
4463 Abductors, The
(95) Sex-Ac Brenner 2-2S-72 B
4423 Adins, Sabata (106) (D W UA 9-20-71 PG A2
4438 African Elephant, The (92)
® Doc NGP U- S-71 El AX
4445 All the Right Noises
(92) ® D 20th-Fox 12- 6-71 PG A3
4420 Aiioels Haril as They Come
(90) Cycle New World 8-30-71 H
4430 Anonymous Venetian, The
(91) D AA 10-11-71 PG A3
—B—
4454 Bartleby (78) CD Maron 2-21-72 A2
4437 Bear anil the Doll. The (89) C Para 11- 8-71 PG A3
4442 Bedknobs and Broomsticks
(117) F BV 11-22-71 B)
4425 Been Down So Long It Looks Like
Up to Mi (92) D Para 9-27-71 (g
4428 Believe in Me (86) D MGM 10- 4-71 H
4458 Below the Belt
(90) D Boxoffice Int'l 1-24-72 -r
4442 Bigfoot (95) Ad Ellman 11-22-71 PG +
4443 Black Beauty (106) (J, Ac Para 11-29-71 SI Al +
4422 Black Jesus (90) (§. D Plaza 9-13-71 PG A3 =:
4411 Bless the Beasts & Children
(109) Sus Col 8- 2-71 PG A3 i
Blue Hour, The (82) Ac (b&w) Grads 1-10-72 i^ in
Al
+
H -
+ =
+ ^
± + +
+
++ «
H 9+
Unobicctionoble tor Adults, with Reservations; B—Objectionobic in Port for All; C—Condemned B roadcasting
and Film Commission, Notional Council of Churches (BFC). for listings by compony,
CHART.
sec FEA' EATURE
2+4-
2: 3+3-
2-fl-
1+2-
+
+
+ =: H tt 9+1
- + :=
+ + :t - =
+ + +
4437 Born to Win (90) CD UA 11- 8-71 H B i
4453 Boy Friend. The (110) ® MC MGM 1-10-72 El Al H + ± =: +t
4414 Brain of Blood
(88) Ho Hemisphere S- 9-71 PG
4455 Broad Coalition, The
4458 Brute Corps
(90) Satire August 1-17-72
(90) Ac General Film Corp. 1-24-72 Ig
4441 Bus Is Coming, The
(101) D William Thompson 11-22-71 PG A2
+
+ - 4+3-
4+1-
3+3-
4+5-
4+4—
1-r
1+
-r - 5+3-
+ m 4+4-
- 5+2-
1+1-
+ 5+4-
8-1 3-
4466 Cabaret (124) DM AA 2-27-72 PG A3
4469 Cactus in the Snow (90) D GFC 3-13-72 PG
4438 Captain Apache
(94) i£. W Scotia liifl 11- 8-71 PG A3 + ;!;
4463 Captain Milkshake
(100) is. D TWI National 3- 6-72 H + ±
4439 Carry On Camping (89) C AlP 11-15-72 [Rj B it +
4433 Catlow (103) ® W MGM 10-25-71 PG A3 it + m
4447 Cauldron of Blood
(101) ® Ho Cannon 12-13-71 PG A3 +
4443 Christian Licorice Store, The
(90) ® D NGP U-29-71 PG B - it -
4421 Chrome and Hot Leather
(91) Cycle Melo AlP 9-13-71 PG A3

Lnltt-Plckman
f.EVIEW
DIGEST
mNd alphabetical index Very Good; • Good; = Foir; - Poor; - Venr Pjor the summorj • is -olcd 2 pluses, - OS 2 minuses
" -
^ e 5 ^ a-
-£
•: S: tc I- a •!£ a m
4437La

•*H

Vf
ml
!3|
i^il
'1
2l
ON
Ian
-I
£1
0^
e
OM

; E
3II

.
*««co f
ACf INTERNATIONAL
l)«.l 01 Yjctl rijtl Ho
liIgM Trtln It Honit-nnt Ac
ALTUaA
Kini Lor (134) \n(lre IjfMtfnct
Aaoroui HeidiMiter
(90) Hj- 73
nir K
T1» FteiKli MItlreti
'lOO) D Ar. -3
CLoviR raA«s
^O-e rrl,Mr„l Nlgfil l'X\.
niltl Wlglt
Ho
Fandtngo
Set C
OPfnogrirh, USA (85) Se> Doc
V«Ti!r,l h, till. in|!l|m-T.
A T>ii»il for Bfooit Ho
OO/BAR PRODUCTIONS
Rjm for M Dy\t» Sl'tnifier
'"> „ D Feb 72
DONALD DAVIS PRODUCTIONS
'.>Sm».o r.iri (78) Not 71
rrrlln II n>T. Slumn. OlftHII
OlutI Coxbo ( )
Ttie Njilnille Slory ( )
Here Comn Tliil Nntnllle
Sound ( )
OlSTRIBPfX
OBacehjnjfr f 7H)
"l» Brlrk,.,,. !>,.,
So
r
|trn«T>
FllMAN ENTERPRISES
Srp71
-ol (95) S«»71
Mllrhiim. J„hn Tarradlne
UnirgrsHy
l?J)
Itt
Ryi
Sallrt
Oiil>i»|r
Net 71
If (90) Ho
'ujs
•
-l-n
Tri.
Cyc
Ho
D«71
Det 71
Dk 71
ENTtRTAINMtNT
VtNTURU
ont L>«i s«irt Swtri of
Sittnit4 (921 HI Spool DkTI
Lmoc Bo)lc. S)b«jle t>«nnlnc«r
QTh« HitcliHitcri (93) D Fob 72
GRAOS CORP.
Oirly Millie (90)
MUe Hllre), MUt lcger| ,n Africa
'95( Ad Feb 72
Karr Poran Carrlr RrWollr
MARON
OThe Nett Victim
181) T Ux-Sui Sep 71
''.nrtr Ill'lno Eiflff Fenrfh
rhe Debut (95) « C Nor 71
Inna (TairUira. Ltonid Kiirarlei
OThe Naked Gtnonil
( ) C Dei 71
OTarrv of the Scramillf Virgins
i90, Sey-Ad Feb 7r
Terry Tr.May. Jrao Plat
Rel Oalr
CToyi Are Not for Children
(..) .Jan7:
OToudi Me Net (..) .Sui Mar 72
Ue RenM
DBirlleby (78) D. Feb 72
I'ri! Sntlfid. Jolin McBvrr
NEW YORKER FILMS
OFunnymin (9S) Satire Noi 71
I'rlrr Boom. Sandra .\f«t>er
Ulllhoint: A While Comedy
(92) SiUrt .Noi71
OSocratei (120) Hi
Jeiji S)tiere
Ganga Zumba (100) Melo Feb 72
.\nlonlo riljnca
(Portueueae)
Utamaro and Nil Five Women
190) Hi
\I!f('--^j)r Bin*'. Kln'ivo Tinaka
PARAGON PICTURES
OOcalh by imitation
(85) Ho .No>71
Slirlby Lfterlncton. .\aron Phillips
OBIood Suckers (80) ..Ho. Jan 72
[alrirk Mac.Vrr. I'etrr Cushlns
(In combination »1lh)
OBIood Thiril (72) Ho. Jan 72
I'atrirk MarNre. PetiT CiBhlns
OBreaking Point
(85) $«s..Feb72
Johnny tlallydajr, Robert nosscln
O Fortress Crtt»
(87) Ac-Ad Apr 72
Kill)' Papanllia
PENNEBAKER PRODS.
'^SKeet Toronto (135) Doc Feb 72
fitock 'n* roll dorumrnfary^
PLAZA PICTURES
OBIack Jeiul (90) » D Sep 71
Wno,li SIro.le Jean Srnal.
DICK ROSS & ASSOCIATES
©The Late LiJ (119) Melo Oct 71
Anne Baiter. Str-re Korrwt
R & S ENTERPRISES
Alaska to Africa (1281 Sep 71
Lucky the Leorechaun (80) Dec 71
left Handed Swinger (85) Jan 72
SCOTIA INTERNATIONAL
OA Town Called Hell
(95) «> W Sen 71
Robrrt Sha». Stella Strren-
SCaptain Apacht
(94) © W. Sep 71
I Unutes Rel.
The first
feature of young director Claude Guillemot.
"La Treve" 'Tlie Tiucei was made in France
m 1968 and was recently shown in the Museiun of
Modern Art's New Directors New Films Series.
Starrint; Daniel Gelin and Charles Denner. two of
France's most popular actors, the film is a spoof
on gangsters and professional gamblers done with
a lighlhearted air. Accompanied by their girls. Caroline
Car and Virsinie 'Vignon 'both beauties, incicientallyi.
the two try to outwit each other while
being followed by Marc Lamole and his henchmen.
The object is to attend a card game at Morinville.
where the stakes are high. Lamole intends to grab
all the money before the game begins. One of the
funniest bits contrasts the fishing techniques used
by the stars. Gelin employing electric charges and
Denner preferring hand grenades. 'With nothing objectionable
in the footaae 'except for a very discreet
strip tease by Mi.ss Car', children would enjoy
the silly but entertaining plot. Stateside release, if
any is forthcoming, might be limited to art houses
with a double bill policy. Jean Desvilles produced
for Technique et Exploitation Cinematographique.
from a screenplay by Guillemot. Color.
Daniel Gelin. Charles Denner. ('aniline Car. Virsinie
Visnon. !Marc I.aniole. Jean Mondain.
Salamcmder (La Salamancdre)
Comedy in French.
English titles b & w
New Yorker Films 123 Minutes Rel.
Part of the Museum of Modern Art's New Directors
New Films series, this Swiss-made comedy is
c'e.scribed in the main titles as "a black and white
color film." That contradictory statement can be
applied to the nature of the film, as two writers
investigate a minor incident and discnver that the
"irl they are concerned with is full of inconsistent
nualities. BuUe Ogier is the girl, the object of some
notoriety since being accused of wounding her uncle
with his rifle. Hired to write a TV script based on
the incident. Jean-Luc Bideau becomes involved
with the girl as does his collaborator Jacques E>enis.
who has a wife and child. All three actors manage
to brina their characters to life under .\lain Tanner's
(direction, but the film is overly long and not
apt to create too much of a ripule outside of art
houses. Tanner and Jnhn Berger did the screenplay,
while Patrick Moraz and The Main Horse Airline
provided the music. Gabriel Aucr was associate producer
for Svocine. Some Funny scenes and a number
of insights into young girl's uersonalitv provide
both comic and dramatic highlights, but the length
is far too long to sustain interest throughout. English
titles.
Bulle Ocier. Ji-.in-l.ue Kideaii. .I.uques Denis. Daniel
Stiiffcl. \'rronique .Main. !Martiliim Jcquier.
DOCUMENTARY FEATURE REVIEW
Hussia
Theodore Holcomb Films
108 >Iin.
Fc.itutc on Russian
Life O
Rel. Mar. '72
Tlie iiroducer-diiector-photographer-editor of this
film, native Cilifornian "Theodore Holcomb. is a veteran
documentary maker whose previous locales
have been Africa, the Himalayas and the hills of
Kentucky. Proposing an unccnsored view of Russian
life, he managed to get permi.ssion from the Soviet
embassy in Washincton. With assistant cameraman
Georges Elliautou. Holcomb covered 30.000 miles in
\2 of the l.S Soviet Republics. Besides rare footage
of Georgia. Uzbek and Tajik. Holcomb's film also
includes Leningrad and the Baltic states. Mo.scow.
Armenia and Siberia. Soviet officials attempted to
hamper Holcomb's movements and a last-minute
effort to destroy the footage was in vain. The Russian
secret police used a faulty X-ray machine, resulting
in only 20 per cent damage to the film,
which is occasionally evident in the release print.
Commentary, written by Harrison E Salisbury and
.'^ookeii by Holcomb. stresses the religious oppression
throughout the USSR and the mingling of new and
old cultures. Tliis is one of the better films of its
type, giving an insight into "a people about whom
everyone is interested. Eastman Color and authentic
music have been u.sed.
BOXOFTICE BookinGuide :: March 20. 1972

I
Opinions on Current Productions ^EATURi REVIEWS
Symbol ©
denotes color, c CinomoScope, P Ponovision; x Techniromo; s other onomorphic processes. For story synopsis on eoch picture, see reverse side.
THE BISClir EATER [gj ^g,^
Buena Vista (240) 92 IVIinutes Rel. May '72
Produced by Bill Anderson and directed by Vincent
McEveety. this heart-warming story from Walt Disney
Productions is enjoyable family entertainment that will
appeal to rural communities. Set in rustic Tennessee in
1946. the story centers around two boys, one black and
one white, and an egg-sucking dog, a "biscuit eater."
whom they train to compete in the Grand National for
bird dogs. Based on a story by James Street that originally
appeared in the Saturday Evening Post, the film
is remindful of "The Big Red," "Old Yeller," "Savage
Sam." "The Shaggy Dog" and "Nikki. Wild Dog of the
North." Oldsters will find this film worth their time as
there are lessons of honesty with parents, trust with children,
fail- play, the way to treat a dog. hunting safely
with a rifle, and subtly, racial harmony. Filmed in beautiful
Technicolor, the expert camera work is credited to
Richard A .Kelley. Performances by young Johnny Whitaker
and George Spell are natural. Earl HoUinian and
Patricia Crowley as Johnny's parents are splendid. Lew
Ayres' role as Holliman's boss is brief but impressive.
Godfrey Cambridge, the tradin' fool, and Clifton James,
the villainous neighbor trying to kill the dog, do well in
character roles. The film will delight the youngsters.
Earl Hollinian, Patricia Crowley. Lew Ayres, Godfrey
Cambridge, Beah Richards, Clifton James.
Fl(
Isle
(:ilAM)LER
I'f- crime Dana
MG.M l7•^03) 88 .Minutes Rel. Dec. '71
A mediocre detective story that strains hard to be offbeat,
this Michael S. Laughlin production is just another
addition to the private detective genre. That excellent
character actor. 'Warren Gates, who was so good in "Two
Lane Blacktop" and "The Hired Hand," seems miscast
as the harried detective in pin-striped suits. Leslie Caron,
who has been absent from the screen for some time, is not
ni a role worthy of her talents for her retm"n. The screenplay
by John Sacret Young is confusing and does not
generate much interest. It shows promise at times, but
never rises above being a simple programcr that is passable
entertainment. Paul Magwood wrote the original story
and makes his debut as a director. He is a product of the
University of Southern California cinema department.
Film buffs will be pleased to see in cameo roles such
stars as Gloria Grahame. Marianne McAndrew. Scatman
Crothers, Richard Loo, Walter Burke, and Royal Dano.
Charles McGraw and Alex Drcicr, former newsman, in a
takeoff on Sydney Greenstrcet, have major supporting
roles. The original title of the film was "Open Shadow."
It was shot in Panavision and Mclrocolor on location in
California, with backgrounds of Carmel and Pebble Beach.
A jazz score by George Romanis adds to the film.
Warren Oates, Leslie Caron, Charles .McGraw, Alex Dreier,
Mitchell Ryan, Gordon Pinsent.
HAyOLE W ITU CARE
H.K. Film Uist.
90 Minutes
Suspense Drani.T
©
Rel. Feb. '72
Coming into state-side release at a time when international
intrigue, a la "The French Connection" and
"Diamonds Are Forever." has captured the public's fancy
anew, this filmed-in-Europe-and-North Africa attraction,
with some of the strongest acting values to emerge from
overseas production centers in quite a spell, should do
well indeed in just about every situation. For leadingman
talent, it has one Robert Mark, certainly not a
"name" now, but, given similar stints in the immediate
years ahead, sure to become relatively well-known on this
side of the Atlantic. Like James Bond . . . 007, he is on
assignment from a foreign office, taking on villainry,
both male and female, on two continents, and—despite
seemingly impossible odds— giving the Western World a
respite from the on-going smuggling involving vital parts
of free world security. Luisa Rivelli and Sheyla Rosin,
among the many gals who come across his path, are convincing.
Gianni Santuccio produced and Guido Zurli directed,
using Eastman Color to good advantage, and the
picture has been competently dubbed into English. The
title itself should be of prime value in pre-opening selling,
with teaser-ads obviously to be used. Stress, too,
should be made of the fact that this is a "new" film.
Robert Mark, Luisa Rivelli, Sheyla Rosin, Paul Muller,
Rita Klein. Lea Lander.
yr(y!R(f\— h\al coi \Ti)on \
Actc^Drama
H.K. Film Dist. 90 Minutes Rel. Feb. "72
Dubbed in English, this European-North African-made
attraction introduces yet another international loner,
a la James Bond. While there are indeed similarities
between what's gone before and what's offered here,
the sheer dramatic thrust, particularly by leading man
Luis Devill. makes the Alan Collins production a motion
picture of considerable impact. The central story-line is
set in the Space Age. Attempts by an international gang
to complete a world-destroying element in a remote base
on the desert in Morocco are aided and abetted by top
scientific minds. Devill. a man of resolve, takes on any
and all villains and learns, to his dismay, that the chief
scientist he's sent to rescue was killed in the holocaust
of World War n Nazi concentration camps. The man's
identity has been assumed by a globe-trotting villain of
the first rank. George Finley has directed with some
adroit touches. Devill is impressive and Gaia Germani. as
the scientist's daughter caught up in the deadly machinations,
does well with what is primarily a supplementary
role. It's dressed up in handsome Technicolor, and technical
credits are good. Topicality appeal should be firstrate,
despite the obvious fade-out.
Luis Devill. Gaia Germani. Janine Reynaud. Jesus Puente.
Alfred :>Liyo. Albert Dalbes.
to-
sst
Ci.
m
lOOli
nrojr
THE FEMALE /«>(//
R
Melodrama
3
Dalia Productions 86 Minutes Rel. Sept. '71
More sex and savagery for the drive-in and action
market trade, Dalia Productions' "The Female Bunch"
has a couple of once prominent names to bolster the
marquee. Lon Chaney jr. wistfully recalls past triumphs
as he brings a note of sympathy to a fast, tough melodrama.
For all of his top billing and off-handed style of
acting. Russ Tamblyn is barely noticeable in a minor
part. Film is an exciting actioner without benefit of motorcycles,
but with well-known names in that genre:
Chaney, Tamblyn, Regina Carrol, Don Epperson, John
Cardos, Jackie Taylor, William Bonner. Bobby Clark and
co-directors Al Adamson and Cardos. As the head of the
bunch, Jenifer Bishop takes femme honors for a particularly
good performance. Balance of the females have
apparently been selected either for acting or stripping,
although ingenue Nesa Renet falls into both categories
with a shower scene and some nude lovemaking with Epperson.
Filming was shot in Las Vegas, Utah's Monument
Park and the Spahn Ranch in Chatsworth, Cal. Since
destroyed, the latter locale once housed the notorious
Manson family. Raphael Nu.ssbaum produced and wrote
the story of the Mardi Rustam Films presentation. In
color, it is being released in tandem with "Moonlighting
Mistress."
Russ Tamblyn, Jenifer Bishop, Lon Chaney jr,, Nesa
Renet, Jeoffrey Land, Re^-ina Carrol. .\'lesha Loc.
MOO\LI(,irTI\(,
UlSTRESS
ESex Melodrama
Dalia Productions
88 Minutes
Rel. Nov. '71
The latest trend from abroad is in tmiiing thrillers with
equal doses of plot twists and sex action, the theory being
that mystery fans and sex film patrons will respond.
Following this pattern is the German-made and English
dubbed "Moonlighting Mistress," with enough imexpected
plot turns to satisfy anyone who never bothers to rationalize
the on-screen events. Blonde star Veronique Vendell
loses no opportimity to perform in the buff, at times to
a ridiculous extent, but only a purist woiUd balk. Most
of the other femmes on view join in the skin game. Dalia
Productions, having had a successful first-run release
with the film, is now booking it with "Tlie Female Bunch"
for all situations. The double-R combo should register
strongly, possibly even in areas where one of the films
played previously. Harald Leipnitz and Ruth Maria Kubitsheck
handle the dramatics adequately, with Wolfgang
Becker credited as director of the Rapid Film production.
Eastman Color—widescrcen lensing is fair enough,
being in the same league as other technical and creative
efforts. A more serious approach on the part of producers
of such fare could result in a really notable film in this
V'jln. Presented by Ti-ans Ocean International, Miuiich;
English version by Les Films Jacques Willemetz. Paris.
Veronique Vendell. Harald Leipnitz. Ruth Maria
Kubitsherk. rricdrich Jnloff, Peter Capell.
The reviews on these poges may be filed for future reference in any of the following woys ili in any standard three-ring
loose leof binder; ,2) individually, by compony, in any stondord 3x5 card index file; or 3) in the BOXOFFICE PICTURE
GUIDE three-rino, pocket-size binder. The lotter, including o year's supply of booking and daily record sheets,
may be obtoined from Associoted Publications, 825 Von Brunt Blvd., Konsos City, Mo. 64124 for $1.50 postage poid.
4472 BOXOmCE BooldnGuide ;: March 20, 1972 4471

'
'
Have
. . They
of
. .
ii.«IURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs
THE STORV: "Chandler" lAIG.Mt
Wancii Oates, as Chandler. Is a security guard who
quits his Job to return to his old occupation as a private
eye. He puts on a yray pinstriped suit and gets hLs {^un
out of hock. Alex Dreier and Charles McGraw hire him to
shadow Leslie Caron, ex-nustre.ss of racketeer Gordon (I2t
Plnsent, who is to U>stify against him. A double ai^ent. "'
Mitchell Ryan, is Pinsents heir apparent. He and Dreier
kill PUi-sent. Oates and Miss Caron fall in love. It turns
out that Oates is being used as a clay pigeon in a government
crackdown on a criminal kingpin. Dreier is the
government man who appears to be a sinister crime boss.
After shooting Gates, Ryan is killed by Caron. Dreier
walks away as Caron comforts the wounded Oates.
K.VPLOITIPS:
Build IhLs up as a suspenseful and intriguing crime
drama about a private eye. Sponsor a contest to name
the most private eyes in films. Give them a start by
naming Humphrey Bogari as Sam Spade in "The Maltese
P'alcoM." William Powell as "The Thin Man," and James
Coburn as "Our Man Flint."
CATCHLINES:
Chandler Is
1 Living—and
a
an
Private
Easy Way
Eye.
to
Its
Die!
a Hard Way to
... He Spins
Make
Web a
: International Intrigue As a Clay Pigeon Between Crime
-vndicate-s.
I UK .SrOKV: The Female Bunch" lUalial
Escaping from Jenifer Bishop's gang of female toughs.
Nesa Renet and Jeoffrey Land take refuge in the Las
Vegas desert. Renet tells the wounded Land her story:
she was stranded in Las Vegas, had an affair with singer
Don Epperson and then was taken by Regina Carrol, a
waitress, to be initiated into the liberated gang. The only
man allowed on the ranch is Lon Chaney jr., ex-stunt
man now under Bishop's thumb. The gang rides across
the border, roughing up Mexican John Carcos when he
blocks their way. Bishop contacts barkeeper Albert Cole
for a heroin delivery, as the other girls indulge in sexual
encounters with the saloon patrons. Russ Tamblyn follows
Ix'sley MacRae to the ranch, where Bishop brands
his forehead with a cross. Returning for revenge, Tamblyn
is killed by a pitchfork. His fnend Land arrives and ,
Is held prisoner. Renet flees witli him and thev are cor- 'n'»r
nered by BLshop. Before she can shoot. Bishop is killed
by Chancy, who had survived her murder attempt.
K.XPI.OITIPS:
Diilia Records has a soundtrack recording available of
Jaime Mendoza's music. Contact Women's Lib groups for
endor.M-menLs and tie-ins. Promote Regina Carrol, once
•Tlie PYeak-Out Girl," as 1972's Miss Show-A-Rama.
CATCIII.INES:
They Dare to Do What Other Women Only Dream
About . . . Their Law Is the Whiii—Theii- Trade Mark.
n Branding Iron . Don't Stop at Women's Lib!
niK srOKV: ".MoonlightinK .Mistress" iDaliai
Married to rich Ruth Maria Kubitsheck, playboy Harald
U'ipnitz manages her firm and caters to her sexual needs.
KublUsheck is well aware of Leipnitz" constant unfaithfulness,
but knows her money has a strong hold over
him. U-lpnltz plots with his blonde mistress, would-be
nctre.s,s Veroiilque Vendell, to get rid of his wife. Tlie involved
scheme calls for Vendell to Impersonate Kubitsheck
In the presence of two teenage nymphet.s who can
testify that the wife committed suicide. Burclars upset
the scheme and Vendell Is forced to continue the Imper-
.•wnatlon wlien Kublt^hecks body disappears. Leipnitz
plans to leave with Vendell. as he extracts .some of Kubitsheck's
money from the firm. After a falllnc out. Vendell
dies In a flory auto crash. At her funeral. Kubitsheck reappears
to tighten her hold on Leipnitz bv tellini; lilin
that she knew of the plot from the first time Vendell Impersonated
her.
i:.VPI,OITirS:
Radio and TV spots, posters and ads are available on
th' :;iii:li' film or In combination with "The Female
'
F'rrl. a special telephone exchange set up. so that
: ',,|v, cnn rail and receive plavdate info.
' \TC HI.INES:
•'idf^ltv Is a New Kind of Ball Game. It Can Al.so
"T'Vr She Dials Love for Murder ... If You Can f
. ' ^u

, IGmm
I
Designed.
,
'
' : -ne
Engineered. Built. Erected,
.4aintained on lease or purchase plan.
';UX-MONT, Leasing and Maintenance,
lorsham. Pa. (215) 675-1040.
tOXOFFICE :: March 20. 1972
—
PAIR LONG PLAY SIMPLEX with xenon
lomphouses and recti!i,:>rs 10,000' capacity.
Dual amplifiers for emergency or twin
theatre operation. Boxoffice, 2639.
—
-
RATES: 30c per word, minimum S3.00 cash with copy. Four consecutive insertions for price of
three. When using a Boxoiiice No., figure 2 additional words and include 50c addtional, to cover
cost oi handling replies. Display Classified, S25.00 per Column Inch. CLOSING DATE: Monday
noon preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE
825 Van Brunt Blvd., Kansas City, Mo. 64124.
CLEflRIOfi HOUS(
HELP WANTED
EQUIPMENT FOR SALE
THEATRES WANTED THEATRES FOR SALE
MANAGER and/or assistant, experienced T,A.C. Systems. Inc. The ultimate in Wanted to buy or lease: Indoor theatre Two 400 car drive-ins, S.
in all phases
W. Texas
of theatre operation for a theatre automation. Ideal for operatormanager
situations. Phone: (303) 522-1050 75,000. Contact: William Berger, Belle Pla-
Low Dovra
in Metropolitan areas, population at least Year round oper., 20,000 draw. $90,000.
fast rising independent circuit in the Albany,
New
Payment—Assume
York
Bank Note.
area. Boxoffice, 2632. or (303) 433-9643 or for more information za 209, 20 Island Avenue, Miami Beach, Exc. TetTEs. Boxoffice. 2570.
write:
MANAGER FOR DELUXE multiple auditorium
cinema, upper New
P.O. Box 990, Sterling, Colorado Fla.
80751.
York state. Top
GOOD AMERICAN Theatres available.
opportunity for top flight person to join
New England! Want to lease fully Theatres required. Bovilsky, 34 Batson St..
CENTURY BOOTH, lens,
a fast growing
used Equipment,
all makes. 135 amp lamps, recti-
Boston based circuit. Reply
equipped motion picture theatre, anywhere Glasgow, Scotland.
in confidence, Boxoffice, 2644.
in New England, Boxoffice 2293.
fiers, TECO, (704) 847-4455, Box 706,
DELUXE SHOPPING CENTER THEATRE.
EXPERIENCED MANAGER, creative, promotional
heavyweight. New 16mm family
Matthews, N. C.
HAVE BUYERS FOR THEATRES DJ metropolitan Southern city. Wide-screen,
300 seater. Los Angeles suburb. Resume, INVENTORY
TEXAS.
REDUCTION—Overstocked.
JOE JOSEPH, Theatre Broker. Box 70mm equipment, luxury seals. Sacriiice
31406, Dallas, ';5231.
salary requirements,
Devry Portable
references. Boxoffice,
XD,
Phone (214) 363-2724 sale. Contact Boxoffice, 2617.
NDC, 1200O Series
2645.
35mm projector, $695.00. 16mm JAN projector,
$395.00. Bell & Howell Specialist, re-
outdoor; metropolitan area. Contact: Grif-
months old. All new equipment. In shop-
WANTED TO BUY OR LEASE indoor, FOR SALE—$15,000.00. Theatre only 18
built, $295,00, New Griswold HM-6 16mm
fith Enterprises, Roxy Theatre Building, ping center. Seals 152. Shows family pictures.
Small town on beautiful
splicer, $19,95, Free listing, SK Film Equipment
Co
POSITIONS WANTED
1527 Washington Avenue, Miami Beach,
West coast
, Inc, (305) 661-9490. 254 Giralda Florida 33139.
oi Florida. Excellent two-i^erson
Ave.,
operation.
Coral Gables, Florida.
Call WALTER GRUHLER, REALTOR, 645 S.
EXPERIENCED THEATRE MAN would
like to return to California. Presently employed
as general manager.
MINI THEATRE SPECIAL: Two 16mm
PUSSYCAT THEATRES. INC. is looking Washington, Sarasota, Florida.
to
JANS, changeover,
purchase theatre leases and/or theatre
30 watt amplifier,
Any reasonable
offer considered. $895.00.
dousers,
properties anywhere in the state of Californiament
Please send lull particulars
FOR
rebuilt,
L. A. references.
SK
SALE OR LEASE—Fully
Film Equip-
equipped
Co., Inc
with theatre in college town.
,
Boxoffice, 2618.
(305) 661-9490. 254 Giralda
Contact Ed Maloof,
P. O. Box 389, Las Vogas. N. M.,
Ave.,
reply to
Coral Gables, Florida.
J. M W., 5445 Sunset Blvd., Los
Angeles. Calif. 90027.
WORKING Phone 425-6635.
General Manager, all phases,
25 years experience, college, family, employed.
Boxoffice, 2630.
STRONG 47 ampere arc slide projectors,
slightly used, $750.00. RCA 400 projectors,
WANTED: Mideastern seaboard theatre Drive-in Theatre. County lantial
living for family opcui.jn meed
$195.00. Griswold splicers, $24.50. New grossing $100,000.00 range. Boxoffice, 2622.
PROJECTIONIST — 5 years experience. 14" reflectors,
right.
$32.75. Thousand bargains
Milan Steele, Pawnee, Oklahoma.
Will work drive-in or hardtop. Do not What do you need? CTAR CINEMA SUP-
Wanted Drive-in or Hardtop operations.
drink or smoke. Work mostly on 3 types PLY, 621 West 55th St., New York,
Lease, lease purchase, or management 800 seat theatre and 10019.
equipment. First
of Simplex mcfchines. Will relocate anywhere.
Please phone Milton J. STtringfield SOUND SYSTEM. 35mm 4 Star Simplex- Contact Bill Jones, 161 Spring St., NW, since 1950, Complete, $20,000,00. T. L. Har-
operation in South or Southeastern area. run Mexican product. Owned and operated
collect, (504) 229-2106 or write Box 254, Dual Type A-30. Good condition, no stage Suite 723, Atlanta, Ga. 30303 or call collect ville. County Judge, Alice, Texas,
Kenlwood, La. 70444.
speakers. $235.00. Boxoffice, 2633.
(404) 524-8916.
LEASE OR SALE: 400 car drive-in. Eastern
Kentucky. Contact Ray Glovor, 1201
EXPERIENCED THEATRE MAN would like INVENTORY SALE — Good Buys. Two North Carolina, Virginia—Buy or lease,
position in Washington Exchange. Present- Strong X16 Xenon lamps and rectifiers indoor or outdoor, Boxoffice, 2631.
Arney St., Elizabethton, Tenn. Phone (615)
'--
employed- Boxoffice, 2637
with new 1600 watt tubes, $3,500,00. One
542-2761,
Eastman 16mm Arc no. 25B, $7,500 00 Two
Simplex SP Arc Portables, $750,00 Two DRIVE-IN THEATRE CONSTRUCTION
NOW OPERATING.. 540 seat indoor on
POPCORN MACHINES
Strong Mighty 90 lamps (like new), mirrors,
100 amp,
Cmcinmli art-ry, I/4
mile from 1-74,
' ' "'
rectifiers.
: '
$1,200,00. Century
' :nutes from downtown
"C" Booth, Simplex SH-1000 soundheads, SC R E E N TOWERS INTERNATIONAL
Remodeled 1971, reind,
John Kern, 115!
ALL MAKES OF POPPERS, caramel corn Magnarcs, Strong 70 amp rectifiers, new Drive-in construction, repairs. 10 da:-
equipment, floss machines, sno-ball machines.
Krispy Korn, 120 So. Halsted, Chiplex
and soundhead sprocket kits (total P, Rogers, Texas 76569.
p m. or weekends.
Dual transistor amps, $3,875,00, E-7 Sim-
screen installation. (817) 642-3591. Drawt':
.-cir.nati, Ohio 45224, (513)
cago, 111., 60606
5 sprockets), new, $15.00. LETRAB PRO-
JECTION, 960 Folsom, Son HAVE
Francisco,
ACCEPTED
California.
THEATRE SEATING
Government Position
which necessitates my sacrificing deluxe
560 seat conventional and 300 cor capacity
INTERMISSION MUSIC
COMPLETELY EQUIPPED THEATRE, 450
drive-in. Complete with modern three bedroom
ranch type home. Both theatres now
Heywood-Wakefield seats. Everything from THEATRE CHAIR UPHOLSTERING! Any
PROFESSIONAL INTERMISSION SER- boxoffice to backstage speakers, complete where, finest materials, LOW prices. Custom
seat covers made to Kt. CHICAGO ness in non-comp.:?litive c '"
in operation and doing subf^'ir.*;^! busi-
VICE. Indoor theatres— top artists' instrumentals
of current hits, $8.00. Drive-ins candy case, four-unit drink dispenser, USED CHAIR MART, 1320 So. Wabash, ment in A-One condition a ;od-
booth, refrigerated concession counter,
:uip-
current music, announcements personalized Monley floor model popcorn machine. Will Chicago, 60605. Phone: 939-4518.
eled including Soundfold ..ind
title
to theatre, $17.50. Royalties included. sell complete package only No separate
curtains. Frank P.: ... Walsenburg,
Colorado, [
Chain discount. Western Recording, 2605 items. This is an exceptional buy. Phone 2450 INTERNATIONAL. 750 plywood
E. 23rd Tulsa Oklr, 7.1114
(415) 461-5909 or Boxoffice, 2634.
cushion, 1200 Bodiform. Lone Star Seating,
Box 1734, Dallas, Texas 75201.
Due to ill health ..-in,
ARC LAMPS, Simplex or Strong, 1 kw,
(417) 358-5411
$150.00 a pair. Boxoffice, 2639.
SPECIALISTS IN REBUILDING CHAIRS.
FILMS FOR SALE
New and rebuilt theatre chairs for
ADULT
sale.
THEATRE available, i i '.vntown
RECTIFIERS, 220 V., single phase, 4
We buy and sell old chairs. Travel anywhere.
Seating Corporation of New York,
Trenton, N. J., (215) 563-5543.
tube, $150.00 a pair. Boxoffice, 2640.
CLASSICS. State if collector or
ioT theatrical use. Illustrated catalog. 25c. CINEMASCOPE LENSES, Super Panatars,
247 Water Street, Brooklyn, N.Y., 11201
JManbeck Pictures, 3621-B Wakonda Drive,
Tel. (212) 875-5433.
$150 00 a pair. Single Ultra Panatar with
(Reverse charges).
BUSINESS STIMULATORS
pes Moines, Iowa.
correction, $100 00. Boxoffice, 2641
FIRST CLASS REBUILDING since 1934
SUPER SIMPLEX mechanisms, $400.00 a Arthur Judge. 2100 E. Newton Ave Milwaukee,
Wisconsin.
gmnes available. Off-On screen Novelty
BINGO CARDS. J5.75M, 1-75 Other
,
pair. RCA rotary Stabilized soundheads,
MISCELLANEOUS
front drive motois, $300.00 a pair. Boxoflice.
2642.
1000 American push-back chairs, $13.50 New York
Gomes, 1263 Prospect Avenue. Brooklyn,
each. Also 5000 other chairs, $3.00 up. Build
WANTED
attendance with real
FOR PERSONAL COLLECTION:
Hawaiian
THEATRE AMPLIFIERS, RCA and Ballantyne,
$150,00 a piece, Boxoffice, 2643, Syracuse, N. Y. 13211. (315) 454-3296. Hawaii, 670 S. Lafayette Place, Los An-
Hcfyes Seating Co., Inc., 122 Pickard Dr., orchids.
features, production shorts, TV
Few cents each. Write Flowers of
trail-
.-.lills. Boxoffice, 2623,
jeles, Calil 90005
PRE-SHOW AND
ANTIQUE 1924 "Zenith" 35mm silent photo
player, Mod^l E, serial no, 8819, Com-
BINGO CARDS—DIE CUT. 1-75-500 com-
INTERMISSION TAPES
'r :^::ve-in or hardtop. Reasonable rates
plete with tripod, stored since 1930. $500.00. COLOR MERCHANT TRAILERS binations, $5 75 per thousand. Premium
:rr. service. Boxoffice, 2624.
Raymond Ganser, Provost, Alberta, Canada.
N. Y., 10036. Phone: (212) CI 5-4972.
Products, 339 West 44th St., Now York,
DON'T THROW ANYTHING AWAY—We
Only 62.50 lor a 45 ft. color merchant
ijuy posters, uncut pressbooks, stills, etc.
BARGAINS in excellent condition. 16mm ad with 5 scenes, narrated track, with ap
•HE CINEMA ATTIC, P. O. box 7772, Philidelphia,
Pa. 19101.
projectors: Victor Kalart, Model 70-15 propriate music, superimposed with ad
$225.00 each. $400.00 takes pair..- B & H dress, fades and dissolves, produced from
FILMS WANTED
WANTED: MOVIE PAPER, ANY QUANTI- model 302 (lists $1,150,00) take $400.00. your transparencies. Three-day, in-planr
"Y, any type. Prompt reply. Miscella-ieous A-mpro Arc Model AA with 100 watt amplifier.
Strong lamp and rectifier, optical and Nebraska Ave,, Tampa, Florida, Phone
service, H 5, H Color Laboratory, 3705 No
^an, 1728 Thames, Baltimore, Md. 21231,
WANT SILENT 35mni F;lms of the 1920's
301) 732-4700, 523-4987.
magnetic soundheods. Cinemascope: Best (813) 248-4935,
Offer. ITS, 2750 E. Houston, San Antonio,
NO GIMMICKI Government Surplus Barrains.
How—Where— 16 and 35mm sound
Texas 78202.
)rojectors from $17.10. Jeeps from $53.07. DE VRY'S 35-mm portable XD A-1
EQUIPMENT WANTED
THEATRE REMODELING
ioots from $7.50. Typewriters, $5.00. Tools,
1575.00 each. .Altec Sound system 150, Foster
1123 E. Henderson. Cleburne, Texas USED EQUIPMENT bought and sold.
c, etc. BONUS! Placed on Official Govimment
Surplus mailing list. $2.00 to LM Used rectiiiers, output 90 amperes,
Best prices. Texas Theatre Supply. 915
COPPA INC. knows how to remodel
input
single phase, $350.00 a pair; SSmr-
So. Alamo, Son Antoruo, Texas, 78205 your old theatre or finish your new one.
Surplus Information, 5251 Winding Way
Write for brochure, 11 Boyd Si., Wat«f -
lo. 17, Carmichael, Calif. 95608.
magnetic penthouses, 5100.00 a pair; B,: TOP PRICES PAID—For soundheads, tovm. Mass 02172, or call (817) 926-3777.
lantyne 200 watt power amplifier, $250
Need soundheads, and '~'~ ~--i' — '
.-9S, rectifiers, projectors, lenses
nble proj* -tors. What ho^'e you^
tor mechanisms, advis
MARQUEES SIGNS
MEMA SUPPLY, 521 West 55th St
diiion, Boxoffice, 2638,
,: 10019. Phone (212) 246-3678.
THEATRE TICKETS
Antique projectors, steriopticans, 3V'4 x 4
slides, films advertising materials, anything
to do with the "old movies,
'
P, M,
100 4th St., N. E., Wash., D. C. 20002.
I
QUAUTY Serrice, Low Pricesl KANSAS
Cmr TICKET COMPANY (816) 241-8400
716 No. Agnes, Kansas City, Mo 54120.

f^ riu Heart of Show Business that Helps .\eedy Cfiildrni J'
AMERICANA HOTEL
APRIL 23-28 1972
Regisfrdlio)} For)}}
1972 VARIETY CLUBS 45th INTERNATIONAL CONVENTION
APRIL 23-28, 1972 - NEW YORK, N Y
Single*
li20
JS27
1$34
i
$23
[ ] $29
$25
$31
NAME
Double or
Twin
] S29
IJS35
,$31
1$37
$33
;
i $39
Studio Parlor & 1
br
Go.ernoT Porlo' 4 I br
«
', *, I., t 7r\
Eniprta.nmcnt Su'tr% Available Ut/on Rf^*jes*
All rooms subiecl to $1.00 New York City
occupancy ond 7% sole* Ion.
Your room rtivrvotion will b«
ocknowl*dg«d by th« hoit Tant
r«i«rvatior>t committa* chairman.