see PDF file - Komori

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Because graphic design is the creative process that comes before any
step in the printing workflow and determines not only what printed
work will look like but also how it will be printed, On Press decided
to sit down with some of today’s notable designers to talk about
their work and how it relates to printing. While as old as civilization,
visual communication exploded in the 20th and 21st centuries as
technologies and mass markets combined to create soaring demand
for the visual representation of ideas and messages. Two creatives
from Toppan Printing, the diversified global Japanese printing
company, Art Directors Masahiro Aoyagi and Kiyotaka Takeuchi,
along with Printing Director Akihiro Takamoto, describe the process of
creating a work featuring high added value printing — Komori’s 2013
calendar — and packaging for consumer products. How they move
from the stage of creative brief to deal with issues of branding and
visual identity and finally to produce a file for the printer is a fascinating
account of the prologue to printing.
4 Komori On Press