Descon_News_Spring-S..

What's Happening
@
Descon Chemicals ?
By Mehwash Faruqi
Launch of Ecocryl-A
In April 09, Descon's Adhesive & Sealants
Business Area, unveiled their business
plan for a recently engineered product,
Ecocryl-A.
This product is an outcome of constant
efforts of the product development and
market research teams and support of
the top management.
This year NPD is in process of
engineering a very vital class of Acrylic
Polymers. Presently, the team, comprising
of Nasir Mahmood and Lubna Bashir, is
vigorously working on thermoplastics,
thermosets and Acrylic Polyols for 2K-
Systems.
Thermoplastic acrylics have been
launched as trials in the market and
customer feedback is still awaited. Two
Acrylic Polyols are undergoing lab
evaluation and will be launched in near
future but the Thermoset Acrylic resins
will be ready for market evaluation in
near future.
The main applications of these products
are in Metal & Wood Finishes, Plastic
Coatings, OEM Paints for Auto Industry,
Auto Finishes & Re-Finishes.
With addition of these resins to our
product line, Descon Chemicals has once
Ecocryl-A is a water-based adhesive that
is designed to serve the growing local
printing and packaging market. The
company will initially focus on waterbased
adhesives as Descon is the only
company to manufacture this 'eco-
friendly' product in Pakistan. It is hoped
that this new product will be welcomed
by the industry.
Development of Solvent Based
Acrylic Polymers
Descon Chemicals has an extensive
history of developing performance
products through examining current
trends in the world markets and latest
technologies. The New Product
Development department constantly
scouts for new opportunities and
delivers timely innovative solutions.
again fulfilled its commitment to serve
their customers with value-added
products and to compete with global
players in quality and product range.
Descon Corporation spreads
its wings
DCL has recently developed new
Specialty Chemical sources in the Far
East. The response has been very
encouraging especially from the Pesticide
Industry. DCL has successfully provided
raw material solutions to two new
leading paint manufacturers, Nippon &
Kansai.
Descon Rules
Last year, the Marketing Department
underwent a radical transformation,
aspiring to catalyze progression with
'Changing Mindsets, Increasing Profits'.
The initiative of the team was “Descon
Rules” – an open forum, dedicated to
exploring unconventional opinions that
go against mainstream thinking. The
department was restructured with
Marketing and Research Team on one
side and hardcore Sales Team on the
other. Strong focus was laid on effectively
reinforcing the brand in the market and
devising innovative methods for its
execution.
Descon Rules engaged and motivated the
team to do things in a different and more
effective way. The slogan 'Why good
when you have the ability to be
great' was an instant hit and proved to
be impetus for change among employees.
Candid and interactive round-table
meeting served as a platform for them to
speak openly and share different ideas.
Because it entailed introducing
something new and substantially
different from what prevailed in the
existing culture, 'cultural innovation' was
highlighted in the forum. Objective of
the entire show was to inculcate a sense
of originality and uniqueness in the team
and to believe that 'This is NOT the
ONLY way it can be DONE'.
The new Marketing team set pace for
other departments, both at head office
and works, to follow the theme of
Descon Rules.
Changing Dynamics
Descon Chemicals IT team, led by Mr.
Nauman Majeed, is efficiently working in
Software Development, Networks,
S e c u r i t y, S u p p o r t a n d E R P
Implementation functions at different
locations.
“Descon-ERP1” was initiated in year
2007 for implementation of ERP, based on
Oracle E-Business Suite, with the
objective of completely automating all
business functions of the entire chemical
and power areas. Under this project,
Oracle EBS R11 Financials, Inventory,
Descon News Spring / Summer 2009