22.11.2014 Views

July08_Connections_Spread:Newsletter Layout - Dynabrade Inc.

July08_Connections_Spread:Newsletter Layout - Dynabrade Inc.

July08_Connections_Spread:Newsletter Layout - Dynabrade Inc.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

“Linking Company News to Employees”<br />

July 200<br />

NEW TRAINING CENTER<br />

Opens in Clarence Headquarters<br />

By Tony Schiavitti - Corporate Trainer<br />

<strong>Dynabrade</strong>’s new<br />

Training Center<br />

(formerly known<br />

as the Methods<br />

Room) is approximately<br />

1,200 sq.<br />

feet in area. It is<br />

located in the southeast sector<br />

of the building, across from the<br />

amphitheater, allowing easy<br />

access for classroom initiatives.<br />

There are three sections of the<br />

new Training Center: the main<br />

demonstration area, a storage<br />

area and washroom. The demonstration<br />

area has nine airdrops<br />

that are equipped with our new<br />

Filter-Regulator-Lubricator.<br />

Half-inch airlines are fed to<br />

the units and into manifolds<br />

that have been attached to the<br />

individual workbenches. This<br />

gives us the versatility to arrange<br />

the room in a variety of ways.<br />

Our new workbenches are<br />

mobile units that can be moved<br />

and set up anywhere in the<br />

room, or any location in the<br />

building. Storage wells for<br />

tools, abrasives and work pieces<br />

are also incorporated into the<br />

design of the benches. We have<br />

five new benches (three large<br />

and two small). The large<br />

benches have the capacity to<br />

hold up to 60 tools, along with<br />

compatible abrasives.<br />

So far, visitors to the new<br />

Training Center have invariably<br />

complimented the graphic<br />

design on the benches and the<br />

front wall. These exciting designs<br />

were created by <strong>Dynabrade</strong>,<br />

and a local company applied<br />

them to a peel-and-stick wallpaper.<br />

The concept is similar to<br />

what we did with our Mobile<br />

Training Units (see page 10).<br />

Accolades should go to<br />

Irv Roy, Bill Slomba, Jason<br />

Bolis and Jeff Cummings. All<br />

were instrumental in the design<br />

and development of our new<br />

Training Center.<br />

Inside:<br />

Story<br />

Page<br />

<strong>Dynabrade</strong> Europe 2<br />

Purchasing Dept. 3<br />

Tribute to Sid Barnes 4-5<br />

Photography Room 5<br />

Webinar 6-7<br />

<strong>Dynabrade</strong> Literature 8<br />

Corporate Challenge 9<br />

Vendor Award 9<br />

Lunch & Learn / Eastec 10<br />

Meet Your Coworker 11<br />

New Faces 12


The View From Europe<br />

Wind Energy Stirs New Business<br />

By Torben Vittrup - Regional Sales Manager, Scandinavia, Finland & Iceland<br />

Recently the largest<br />

order ever placed<br />

for wind turbines<br />

was announced.<br />

Gamesa, a company<br />

headquartered in Spain,<br />

signed an agreement to<br />

supply 4,500 MW (megawatts) of<br />

wind turbines.<br />

A little calculation, using approximate<br />

figures, brings some<br />

staggering results: This order was<br />

for 2,250 complete wind turbines,<br />

which equals 6,750 blades of 44<br />

meters each. That is the height of<br />

1,000 Eiffel Towers in Paris, or<br />

3,200 times the height of the USA<br />

Statue of Liberty! Further, 2,250<br />

wind towers of 100 meters each is<br />

the total length of 3,182 Boeing<br />

747-400 airplanes, or the length of<br />

19 American football fields!<br />

This exciting new market, as<br />

described by Jim Tischler in our<br />

March 2007 <strong>Connections</strong>, holds<br />

enormous potential for <strong>Dynabrade</strong>.<br />

Our tools are used in almost all<br />

areas of the production process.<br />

Keeping the size of the above order<br />

in mind, I will try to convey the<br />

type of potential for our tools. I will<br />

describe the different processes and<br />

the way <strong>Dynabrade</strong> tools are used,<br />

to give an idea of where to recognize<br />

opportunities.<br />

There are several different ways<br />

of producing the blades, towers<br />

and nacelles (the “house” on top of<br />

the tower), so there can be many<br />

more opportunities. But here are<br />

some definite ones:<br />

Towers: made out of steel and painted.<br />

• Disc Sanders and Die Grinders - For cleaning welds<br />

• Random Orbital Sanders - Finishing before painting<br />

Molds: (from which the turbine blades and nacelles are made) must be clean and in good condition.<br />

• Disc Sanders - For large repairs<br />

• Random Orbital Sanders - For sanding and repairing defects, and before polishing<br />

• Rotary Polisher - To polish the molds<br />

Blades: made of fiberglass, in one piece or two pieces glued together.<br />

• Cut-Off Wheel Tools - To trim the flanges<br />

• Disc Sanders - Sanding of flanges; large repairs; inside blades for reinforcements<br />

• Random Orbital Sanders - Sanding before painting and repairs<br />

• Gear-Driven Sanders - Filler sanding<br />

• Drills - Different attachments to be mounted to blade<br />

Nacelles: made from fiberglass, normally out of six pieces: top, bottom and four sides.<br />

• Cut-Off Wheel Tools - To trim the flanges<br />

• Disc Sanders - Flange sanding; large repairs<br />

• Random Orbital Sanders - Sanding before painting; repairs<br />

• Gear-Driven Sanders - Filler sanding<br />

• Drills - Various attachments mounted on the nacelles<br />

Another example that<br />

shows the potential of this<br />

market is LM Glasfiber in<br />

Denmark, which has 5,000<br />

employees, 80% of whom<br />

work in production. LM is<br />

the world’s largest producer<br />

of blades, so about 4,000<br />

people are using different<br />

kinds of tools every day. That<br />

equals a lot of sales potential!<br />

This market has grown<br />

30% every year of this<br />

decade, and is predicted to<br />

grow even more in the years<br />

to come, especially with oil<br />

prices over $130 (USA). This<br />

growth has been led by Europe<br />

and the USA. In the future<br />

we will see more wind<br />

energy opportunities in the<br />

Asian market as well.<br />

To further understand and<br />

focus on this market, we will<br />

be sending out a survey in the<br />

near future, wherein we will<br />

try to identify blade production<br />

around the world.<br />

Should you need any information<br />

about the wind energy<br />

market, or would like to<br />

share your own information,<br />

please feel free to contact me.<br />

Torben Vittrup is our European<br />

Market Leader for the<br />

Wind Energy Power Industry.<br />

2


Department Focus<br />

Purchasing Department<br />

Meets Many Challenges<br />

By John Sgroi - Purchasing Manager<br />

The role of purchasing is often misunderstood,<br />

so I am happy to submit a few words<br />

about our team. Consisting of six people, our<br />

Purchasing Department has the equivalent of 60<br />

years of <strong>Dynabrade</strong><br />

experience.<br />

This experience<br />

is essential in fulfilling<br />

our many responsibilities.<br />

Not only for the<br />

day-to-day requirements<br />

of the company’s internal<br />

operations, but in vendor<br />

selection and maintenance,<br />

part costs, term negotiations,<br />

invoice processing<br />

and service contracts.<br />

These are just a few of the<br />

areas that fall under the<br />

Purchasing Department’s<br />

activities.<br />

With over 20,000 active<br />

part numbers currently<br />

in our system (10,000 of<br />

which are purchased to<br />

engineering drawing specifications),<br />

it is no wonder<br />

we write an average of 1,200 purchase orders each month.<br />

Materials Management keeps it all together and advises us what<br />

is required, and when we have the needed parts on hand.<br />

Product development is another area where we are<br />

involved. We meet every day with Walter Welsch and all<br />

departments (Engineering, Marketing, Sales, etc.) to discuss,<br />

help or plan an upcoming tool, accessory, or product<br />

improvement. It is our job to support these departments,<br />

from concept prototypes to the final product.<br />

With the rapidly rising costs for almost every material we buy,<br />

<strong>Dynabrade</strong> and Purchasing face great challenges ahead. We<br />

<strong>Dynabrade</strong> Purchasing Department (l-r): Tim Weber, Maria Luberti, Jan Niland, John Sgroi, Joe Beanan and Paul Gerlach.<br />

are all faced with this reality and Purchasing sees this daily.<br />

We recognize that profitability starts with low cost and high<br />

quality. We’ll continue to shrink our supplier base and create<br />

new partnerships in the USA and internationally.<br />

Together we will meet all challenges and help to make<br />

<strong>Dynabrade</strong> an even stronger company.<br />

Tom Moss pulls one of over 20,000 active parts that <strong>Dynabrade</strong> has in the system.<br />

3


A Tribute<br />

to Our Colleague,<br />

SID BARNES<br />

A 13-Year Voyage with <strong>Dynabrade</strong> Europe<br />

Sid Barnes started working at <strong>Dynabrade</strong> Europe in January,<br />

1995 and is planning to retire in December, 2008. A very young<br />

spirit with a strong personality and great sense of humor, Sid is also a person<br />

of commitment, knowledge and enthusiasm. Described by most <strong>Dynabrade</strong>rs<br />

as a joker, he is always ready for a laugh.<br />

As he prepares to leave <strong>Dynabrade</strong> Europe, we decided to ask people for<br />

their impressions of Sid throughout his 13 years with us. So we asked three<br />

basic questions, and here are some of the replies. (Naturally all sources were<br />

promised anonymity.)<br />

What was your first impression of Sid Barnes?<br />

“I was impressed and scared; this man seemed to know all.”<br />

“This guy should be on Fawlty Towers.”<br />

“A personality with a positive approach to life and work, with a great sense<br />

of humor.”<br />

“Quick to anger, quick to cool down. He could look furiously at a group that was<br />

ten minutes late and ask,‘What part of 8:00 did you not understand?’ Just a<br />

few minutes later he would happily observe, ‘I really like these meetings when<br />

we talk to each other.”<br />

“When I first met Sid I thought I had a very proper British gentleman in front<br />

of me. A talkative, humorous person, and reliable too.”<br />

“Sid is thoroughly efficient, honest and a capable member of our staff.”<br />

“The way he treats young colleagues is very gentle and kind. He is an excellent<br />

tutor, excellent presenter and a really good human being. Sid became a friend<br />

very quickly via joke exchange sessions.”<br />

“He is always talking. I later realized that there were<br />

two reasons for that: First and most important was to<br />

keep himself awake, and second was because Sid has an<br />

opinion about everything. Nothing is too big or small.”<br />

“Knowing Sid for over twenty years, my first impression<br />

was that he was a man of great integrity, with a wealth<br />

of knowledge in the metal finishing industry. I also<br />

found him to be a man with great management skills.”<br />

What have you learned from Sid Barnes?<br />

Considered an excellent teacher, most of our<br />

employees have learned a lot from Sid. Many<br />

European Application Engineers spent time<br />

training in the UK and experienced Sid’s<br />

willingness to share information, teach about product<br />

applications, and passionately spread the<br />

<strong>Dynabrade</strong> story. Here are some facets of Sid’s<br />

colorful philosophy that were mentioned:<br />

4<br />

Sid Barnes holds his award as top Regional Sales Manager of 2007. Standing with Sid are<br />

(l-r) Steve Young, Ian MacDonald and Brian Munden.<br />

• NEVER reply to an abrupt letter straight away.<br />

• ALWAYS tackle even small clients and their minor<br />

problems in the most professional way.<br />

• ALWAYS stay calm and try to find a solution<br />

for both parties.<br />

• ALWAYS carry the “AA Good Pub and Food<br />

Guide” with you.<br />

• It is of fundamental importance to focus our daily<br />

activity on the shop floor.<br />

• It is not a problem to admit you cannot do something<br />

immediately — provided you tell when and what you<br />

will be able to do. Then stick by your commitments.


After years of working with<br />

Sid Barnes, what is your strongest<br />

t memory?<br />

“A person with a great influence on his<br />

distributors. He is very dedicated and<br />

implicated man.”<br />

“Sid says that ‘Features and Benefits’ are<br />

the two words a good salesperson should<br />

always remember.”<br />

“I have to mention a horrible breakfast at<br />

‘Little Chef’ but above all, I put his remarkable<br />

style and distinction.”<br />

“If I had been his son, I would have been the<br />

brightest person in the world. He is the best<br />

person I have ever worked for.”<br />

“He always likes to leave the customer smiling,<br />

that is one of his many great sayings.”<br />

“I consider Sid to be my Godfather at<br />

<strong>Dynabrade</strong>. He was precisely the man to<br />

teach me the essentials of the profession, and<br />

showed me the level of professionalism I<br />

should strive to reach.”<br />

“He taught me the most selling techniques possible<br />

over many years.”<br />

“He supported me to a maximum in my job, and<br />

recognized my efforts and my support to our<br />

customers. I will keep him in mind as a very<br />

respectful person.”<br />

“Sid Barnes is that rare person who can explain<br />

how to change a Dynafile ® belt while talking<br />

about walking down a fairway in Ireland.”<br />

“A person with great influence<br />

on his distributors”<br />

Finally, here is a typical Sid Barnes anecdote.<br />

Sid felt that one of his distributors was<br />

badly underperforming. So he had a meeting<br />

with the Managing Director and told him (in<br />

rather blunt terms) that if his sales didn’t improve<br />

he would be dropped as a distributor.<br />

By year’s end the distributor’s sales figures<br />

had increased. Some time later I met this<br />

same Managing Director at a dinner. When<br />

I told him I worked for <strong>Dynabrade</strong> he almost<br />

choked in his drink and told me, “If it is the<br />

last breath I take, I will show Sid Barnes that<br />

I can sell <strong>Dynabrade</strong>!”<br />

In summary, it is with much affection and<br />

respect that everyone speaks of Sid Barnes,<br />

and what he meant to them and <strong>Dynabrade</strong><br />

Europe. We are sure he will enjoy spending<br />

more time with his family and especially<br />

his grandchildren. The golf courses have,<br />

of course, been booked in advance!<br />

Sid Barnes in a training session with<br />

Cagri Sikim.<br />

New Clarence In-House Photo Studio<br />

<strong>Dynabrade</strong> now handles<br />

all product photography<br />

in-house, as we recently<br />

christened a new photo studio in<br />

Clarence. Jason Bolis is in<br />

charge of this operation,<br />

adding photography duties<br />

to his many responsibilities.<br />

The new studio is equipped<br />

with a state-of-the-art<br />

digital camera and professional<br />

lighting, ensuring a high<br />

quality photo every time. This<br />

setup gives <strong>Dynabrade</strong> another<br />

Jason Bolis<br />

advantage, as we now have total<br />

control over photo composition<br />

and quality, and can react<br />

immediately to photo needs. We<br />

are no longer forced to contract<br />

with an outside studio<br />

and incur added expenses.<br />

How is this setup working?<br />

Well, all the photos in our<br />

most recent literature pieces<br />

were created without ever<br />

leaving the Clarence building.<br />

It’s one more example of The<br />

<strong>Dynabrade</strong> Difference!<br />

New photo equipment shown in use. This is a typical lighting arrangement<br />

for a product silhouette.<br />

5


Product Management Forum<br />

<strong>Dynabrade</strong>’s First Webinar<br />

Sets Record for Success<br />

Live, On-Line Sales Meeting Reaches Wide Audience<br />

By Steve Briggs - Product Manager<br />

WEBINAR: A seminar conducted remotely over the internet. The “audience”<br />

views the slides through their web browser and hears the speaker’s commentary<br />

over their telephone. This allows the viewer to ask questions through<br />

the phone or type them in and have them addressed by the presenter.<br />

On May 13, 2008<br />

<strong>Dynabrade</strong> participated in<br />

three live Webinars with the<br />

USA Affiliated Distributors<br />

(AD) group, and set a<br />

record for most number of<br />

viewings. We totaled 573<br />

viewings, broken down<br />

within these time zones:<br />

Eastern USA – 249 viewers;<br />

Central USA – 146 viewers;<br />

Pacific USA - 178 viewers.<br />

Our goal was to have<br />

a <strong>Dynabrade</strong> salesperson<br />

at an AD affiliate while<br />

the live Webinars were<br />

taking place. We forwarded<br />

the Webinar outline to<br />

our sales team in advance<br />

so they could have the<br />

related products on-site.<br />

This way our sales person<br />

could address any additional<br />

questions once the<br />

presentation was complete.<br />

Having the tools on-site<br />

really helped in securing<br />

appointments for tool<br />

demonstrations as well!<br />

When the three live<br />

Webinars were concluded<br />

we selected one to be an<br />

archived version. This<br />

archived version can be<br />

viewed by AD members at<br />

a later date, or be viewed<br />

as part of a meeting with a<br />

<strong>Dynabrade</strong> salesperson.<br />

From May 14 through June<br />

30, our archived Webinar<br />

has had 72 additional<br />

viewings! That averages out<br />

to 12 viewings per week!<br />

(We do not know the total<br />

number of viewers for the<br />

archived version, as it is<br />

not a required field to be<br />

populated when you register.)<br />

What was the primary goal of the presentation?<br />

Defining The <strong>Dynabrade</strong> Difference! There were three<br />

areas we focused on to define our motto. They were:<br />

1.) Ease of Doing Business with <strong>Dynabrade</strong><br />

2.) Product Breadth<br />

3.) New Products<br />

And what follows is how we expanded each of these areas.<br />

1. Why is it easy to do business with <strong>Dynabrade</strong>?<br />

• No Obligation Demonstrations. We drove home that each of<br />

our representatives are supplied with a “DynaVan” and<br />

<strong>Dynabrade</strong> tools, so that end users can try our tools at their<br />

own work station. Putting our feet in front of the customer<br />

and putting tools in the operator’s hands!<br />

• Selling the System. Our reps also carry abrasives and their goal<br />

is to provide the end-user with a complete solution for their<br />

finishing needs. Matching the right tool with the right abrasive<br />

cuts down on rework!<br />

• Abrasives. <strong>Dynabrade</strong> stocks abrasives and can ship small<br />

quantity orders within one business day.<br />

• Mobile Training Units. We have these trailers in each region<br />

of the country to demonstrate our Stationary Equipment.<br />

So when we sell a Random Orbital Sander we may follow<br />

up with “we can also reduce the amount of dust in your<br />

shop with a Downdraft Table; would you like me to schedule<br />

a demonstration for that?” These trailers can also be used<br />

for distributor open houses and training seminars.<br />

• Customized promotional flyers. Our in-house graphics team<br />

can design customized promotional flyers very quickly.<br />

• Customer Service. The industry knows us for our respected,<br />

qualified Customer Service Department. We answer the phone!<br />

• Shipping. We are able to ship our “A” and “B” tool items<br />

in less than two business days nearly 70% of the time.<br />

Unmatched by our competitors!<br />

6


2. Our Product Offering Has Grown!<br />

Many people in the industry have a tendency to think of<br />

<strong>Dynabrade</strong> as only the Dynafile ® company or the Random<br />

Orbital Sander company. How wrong they are!<br />

In addition to having the most complete offering of Portable<br />

Belt Tools and Random Orbital Sanders in the world,<br />

we also offer:<br />

• Scores of Die Grinders. Offered in many speeds to correctly<br />

mate our tools with abrasive maximum operating speeds<br />

(MOS). We offer ratings from 950 to 100,000 RPM!<br />

• Dozens of Disc Sanders. We have geared and gearless<br />

Disc Sanders and our offering ranges from .4 hp to 2 hp.<br />

• Abrasive offering. In the near future we will have a<br />

new abrasive catalog that will offer the widest selection<br />

of abrasives ever offered by <strong>Dynabrade</strong>!<br />

• Stationary Equipment. This product group continues to<br />

show annual sales growth in the double-digit range!<br />

• Vacuum Assisted Tools. We are at the beginning stages of<br />

this important market segment and will eventually offer<br />

a literature piece dedicated solely to source-capture tools<br />

and accessories.<br />

3. New Products!<br />

<strong>Dynabrade</strong> is known as a company that continuously<br />

introduces new product every year. This year is no exception, as<br />

these product introductions were discussed during the Webinar:<br />

• 1.3 hp Right Angle Grinder<br />

• Large Metal Finishing Station<br />

• 3" Dia. Vacuum Disc Sander<br />

• Vacuum Dynafine (8/08 intro planned)<br />

• Pencil Filer (8/08 intro planned)<br />

• SuperFinisher (8/08 intro planned)<br />

58017<br />

Was the Webinar a success?<br />

Yes! That amount of exposure in such a short period of<br />

time is fantastic. To coincide with the Webinar, <strong>Dynabrade</strong><br />

and AD ran a joint promotion for the month of June. This<br />

resulted in a 17.72% increase in sales over June 2007.<br />

Here are some quotes from our salesman monthly reports,<br />

which are a pleasure to see:<br />

“Even non-<strong>Dynabrade</strong> AD distribution had a chance to<br />

view our Webinar. A few were so impressed with our Webinar<br />

that they have approached us about becoming a <strong>Dynabrade</strong><br />

distributor.”<br />

“Because of the SuperFinisher information introduced in<br />

the Webinar, my distributor salesman got an appointment<br />

that afternoon with a key account. We also scheduled a full<br />

work day in June.”<br />

“After viewing the Webinar, I immediately started receiving<br />

requests for demonstrations.”<br />

Thank you to all at <strong>Dynabrade</strong> who do their best to make<br />

presentations like this possible. Without your efforts, the great<br />

qualities that have come to define <strong>Dynabrade</strong> would not be<br />

realized. It’s clear that the people who make up <strong>Dynabrade</strong><br />

are The <strong>Dynabrade</strong> Difference!<br />

50210<br />

Want to see the Webinar yourself ?<br />

If would like to view the archived Webinar, please click on<br />

the hyperlink located at bottom of the page.<br />

52632<br />

We also posed the question “When should you call your<br />

<strong>Dynabrade</strong> representative?” and provided the following answers:<br />

• To schedule no-obligation demonstrations on tools and<br />

Stationary Equipment. (This can be scheduled as a joint call,<br />

or our rep can make the call on the distributor’s behalf.)<br />

• To schedule sales meetings.<br />

• To arrange customized Training Clinics for your employees<br />

and/or customers.<br />

• To identify target markets for customized sales promotions.<br />

It’s a 32-minute presentation and the video stream is a few<br />

seconds delayed to the audio. If you are required to enter a<br />

username and password, please use the following:<br />

Username: sbriggs Password: briggs<br />

http://www.bluevolt.com/CoBrandTemplate/CourseDetail.aspx?courseID=12678<br />

7


Message From MarCom<br />

<strong>Dynabrade</strong> Literature:<br />

A Step-by-Step Process<br />

By Gary Lojacono - Manager of Marketing Communications<br />

<strong>Dynabrade</strong>’s sales literature<br />

has long been recognized<br />

as the best in the<br />

industry. Our marketing department<br />

strives to create highquality,<br />

visually exciting<br />

material that is a vital aid to<br />

distributors and customers alike. These<br />

results are achieved through a detailed<br />

process, requiring several steps and<br />

involving many participants.<br />

The development of new literature is<br />

linked to our internal product release,<br />

as created by the Product Manager (Steve<br />

Briggs, Jim Tischler or Larry Van<br />

Deusen). This release is a blueprint on how<br />

to go to market with our newest tool,<br />

including background information and<br />

competitive analysis. As an internal document,<br />

it often contains confidential or<br />

proprietary information. The product<br />

release also serves as the salesmen’s advance<br />

notice of our USA distributor announcement,<br />

which is usually scheduled<br />

for thirty days later. This gives the salesmen<br />

time to review the internal release, ask any<br />

questions and plan their sales approach.<br />

It is during this thirty-day period that the<br />

new sales literature is finalized. But the<br />

gestation of the literature actually begins<br />

much earlier, as the internal release<br />

is being developed. That is when the<br />

Marketing Manager (Gary Lojacono or<br />

Andy Mandell) confers with the Product<br />

Manager to determine our best approach<br />

for showcasing<br />

the new tool in<br />

print form.<br />

Key selling<br />

points and targeted<br />

markets<br />

are discussed,<br />

along with the<br />

tool applications<br />

to be photographed.<br />

Our<br />

approach with<br />

photos is to present<br />

realistic applications<br />

actually<br />

employed in the<br />

workplace, to<br />

connect visually<br />

with the end-user.<br />

Choices are also<br />

made for the<br />

right accessories<br />

and abrasives to<br />

include as crosssell<br />

products, as we strive always to “sell<br />

the system.”<br />

Based on this groundwork the Marketing<br />

Manager writes the text of the literature,<br />

injecting the necessary “sizzle” along with<br />

the facts. Meanwhile Jason Bolis begins<br />

shooting photography of the tool and<br />

its applications, in our new in-house photo<br />

studio (see page 5).<br />

When the photography is complete, the<br />

photos and text go to a Graphic Artist<br />

(Jeff Cummings, Trina Schiavitti or<br />

Michael Roth) for the design phase. This<br />

group has developed a distinctive format<br />

consistent to all our printed pieces, which<br />

assures that the “<strong>Dynabrade</strong> look” can<br />

be spotted from across a room. In addition<br />

our designers do an outstanding job<br />

of making each piece visually interesting,<br />

organized and easy to read.<br />

When the first design proof is complete<br />

it is reviewed by the Marketing Manager,<br />

who also consults with the Product<br />

Manager. A revised proof is then circulated<br />

to our “literature<br />

board,” made<br />

up of <strong>Dynabrade</strong><br />

personnel from<br />

a variety of<br />

departments. By<br />

ensuring that the<br />

proof is viewed<br />

from many different<br />

vantage<br />

points, we reduce<br />

the chance of<br />

missing a selling<br />

point or having<br />

an error slip<br />

through.<br />

After the input<br />

of the literature<br />

board is considered,<br />

final revisions<br />

are made<br />

and the Marketing<br />

Manager will<br />

approve the final<br />

version. It is then sent to the printer, and<br />

when the printed piece arrives we begin<br />

the USA distributor introduction. This<br />

normally consists of a traditional mailing<br />

followed by an electronic “E-News”<br />

announcement. Timing of the product announcement<br />

outside the USA is<br />

determined by <strong>Dynabrade</strong> International.<br />

But the process does not end there –<br />

often a customized version of new<br />

literature may be created for Europe, and<br />

the piece may also be translated into<br />

other languages. In addition, the<br />

graphic files are shared with Roberto<br />

Rivas of <strong>Dynabrade</strong> do Brasil, who<br />

translates the information himself and<br />

creates Spanish and Portuguese versions.<br />

8


Company Happenings<br />

Corporate Challenge 2008<br />

Members of Team <strong>Dynabrade</strong><br />

once again did us<br />

proud as they participated<br />

in the annual JPMorgan<br />

Chase Corporate Challenge,<br />

held in Buffalo on<br />

June 5, 2008. A throng of<br />

12,400 runners and walkers<br />

from 421 local businesses<br />

completed the 3½-mile<br />

trek through Delaware Park<br />

on a sweltering summer<br />

evening. The annual race<br />

has been a tradition since<br />

1981, and this year’s turnout<br />

was the third highest in<br />

the event’s history.<br />

Kneeling (l-r): Suzanne Keller-Eleey, Ned Librock, Colin Brogan, Larry Van Deusen, Mark Lampka, Trina Schiavitti,<br />

Lynn Ratajczak, Joe Beanan, Jim Dena.<br />

Standing (l-r): Patti Wangelin, Nanci Pipo, Bob Keller, Bob Cartwright, Tom Orszagh, Ryan Brogan, Mike Saraf,<br />

Patrick Brogan, Andy Mandell, Scott Biersbach , Mike Pagano, Jeff Miller, Steve Briggs, Sandra Jacobi-Cartwright,<br />

Ann Lasiewicz, Kailey Cartwright, Sharon Rademacher, Anita McPhee, Christina Pagano. Not pictured: Peter Abate.<br />

Distributor Names <strong>Dynabrade</strong><br />

AD Supply Partner of Year<br />

<strong>Dynabrade</strong> is still receiving accolades for 2007, as members of our<br />

USA Eastern Region team recently accepted an award<br />

naming us “AD Supply Partner of the Year” from distributor R.G.<br />

Brewton in Pennsylvania. AD stands for Affiliated Distributors, the<br />

largest wholesale buying and marketing group in North America.<br />

Instrumental in making this happen were <strong>Dynabrade</strong> salesmen<br />

Eric Ehrman, Scott Nolt and Tom Tornabene, along with<br />

Northeast Sales Manager Shane Davis.<br />

Eric Ehrman Scott Nolt Tom Tornabene<br />

Shane Davis<br />

9


<strong>Dynabrade</strong> Today<br />

APAC Directors<br />

Visit Clarence HQ<br />

<strong>Dynabrade</strong> USA recently entertained two honored visitors from<br />

the Pacific Rim: Mike Noye, Managing Director of <strong>Dynabrade</strong><br />

Australia (opening soon) and Nischal Sachdev, Managing Director<br />

of <strong>Dynabrade</strong> India. Our two international teammates spent<br />

several days in Clarence taking part in sales meetings, strategy<br />

sessions and product training.<br />

Mike and Nischal also took time from their busy agendas to<br />

update the USA marketing team with a “Lunch & Learn” session.<br />

They each presented an informative overview of their division’s<br />

strengths and challenges, and outlined ways that marketing can<br />

further support their efforts.<br />

Nischal Sachdev addresses the marketing team at his “Lunch & Learn” session.<br />

MTU Stops At EASTEC Show<br />

<strong>Dynabrade</strong>’s Mobile Training Unit (MTU) was an integral<br />

part of our sales strategy at the EASTEC show in<br />

West Springfield, Massachusetts (May, 2008).<br />

Visitors to <strong>Dynabrade</strong>’s booth inside the show were<br />

encouraged to stop at our outdoor MTU, with added<br />

incentive of a door prize for one lucky winner.<br />

This tactic proved highly successful as a steady<br />

stream of customers headed to the trailer to see our<br />

SuperFinisher, Wet Deburring Station, Metal Finishing<br />

Station, Portable Vacuum, accessories and more.<br />

10<br />

Shane Davis, USA Northeast Sales Manager, talks about the 64100 Wet Deburring<br />

Station with customers.<br />

The <strong>Dynabrade</strong> Mobile Training Unit is set up outside of the EASTEC<br />

show in Massachusetts.


Team <strong>Dynabrade</strong><br />

Meet Your Coworker<br />

AL BORSUK-<strong>Dynabrade</strong>, <strong>Inc</strong>.<br />

Where were you born?<br />

I was born in Buffalo, NY, the<br />

third child out of four. I’ve lived<br />

in the Buffalo area all my life.<br />

Where did you go to college?<br />

I went to a community college,<br />

where I received a degree in<br />

mechanical technology.<br />

When did you join<br />

<strong>Dynabrade</strong>?<br />

I started in November 1984.<br />

What is your current<br />

position at <strong>Dynabrade</strong>?<br />

I am the Shipping Manager.<br />

What is the most challenging<br />

part of your job?<br />

Tying all the pieces together to<br />

get each order out the door.<br />

Many distributors throughout<br />

the world have special requests<br />

for their countries or regions,<br />

which we try to accommodate.<br />

What is the most rewarding<br />

part of your job?<br />

Every day starts with a new list<br />

of orders, and we can ship<br />

most of them by the end of<br />

that same day.<br />

How would you describe<br />

your work philosophy?<br />

Work hard and play hard. I<br />

enjoy competition.<br />

What do you like most<br />

about <strong>Dynabrade</strong>?<br />

Things are constantly changing.<br />

We’re always introducing<br />

new products, which means<br />

adding more people, building<br />

additions and reorganizing to<br />

improve production.<br />

Tell us about your family.<br />

I’ve been married to my high<br />

school sweetheart, Colleen, for<br />

23 years. We have two daughters<br />

– Jessica, who is 20, and<br />

Brianna, who is 18. Both are<br />

attending college.<br />

What are your hobbies?<br />

All kinds of sports – softball,<br />

tennis, golf, volleyball,<br />

racquetball and bowling.<br />

GARY JONES-<strong>Dynabrade</strong>, <strong>Inc</strong>.<br />

Where were you born?<br />

I was born in Birmingham,<br />

Alabama, and also lived in<br />

Mississippi, North and South<br />

Carolina, and Tennessee.<br />

Where did you go to college?<br />

I have two degrees in Criminal<br />

Justice: a Bachelor of Science<br />

from Lees-McRae College (NC),<br />

and a Master’s Degree from<br />

American Military University.<br />

Tell us about your military<br />

service.<br />

I’ve served since 1970. I entered<br />

as a private and attained the<br />

rank of Sergeant First Class.<br />

In 1983 I graduated from<br />

Officer Candidate School as a<br />

Second Lieutenant. Now I<br />

hold the rank of Lieutenant<br />

Colonel and am assigned to<br />

the 108th Training Command<br />

in Charlotte, NC.<br />

What jobs did you have<br />

before <strong>Dynabrade</strong>?<br />

Noland - inside/outside industrial<br />

sales; Carborundum - abrasive<br />

territory manager; Poe Corp. -<br />

abrasive/air tool specialist;<br />

CamBar (Hagemayer) - branch<br />

manager/outside sales.<br />

When did you join<br />

<strong>Dynabrade</strong>?<br />

I was hired in 1992. Currently<br />

I am Carolina Territory Manager,<br />

covering North and<br />

South Carolina, Virginia and<br />

eastern Tennessee (with able<br />

sidekick Mike Kirk).<br />

What is the most challenging<br />

part of your job?<br />

Trying to find new business, as<br />

industries like textiles and<br />

furniture move out of the USA.<br />

What is the most rewarding<br />

part of your job?<br />

Being known as “the man with<br />

the method” is great. Also seeing<br />

all types of manufacturing<br />

operations, and working with<br />

distributor/manufacturing<br />

personnel.<br />

How would you describe<br />

your work philosophy?<br />

Practice the golden rule:<br />

“Do unto others as you would<br />

have them do unto you.”<br />

What do you like most<br />

about <strong>Dynabrade</strong>?<br />

I feel I am part of a family - not<br />

just some employee number.<br />

Tell us about your family.<br />

My lovely wife Corki and I<br />

have four children and seven<br />

grandchildren.<br />

What are your hobbies?<br />

Exercise, hunting and I<br />

recently took up beekeeping.<br />

11


New Faces at <strong>Dynabrade</strong><br />

USA<br />

RICK BROWNING<br />

Territory Manager-Florida<br />

BLAKE COPPELS<br />

Territory Manager-Alabama<br />

LYNN DEBOTH<br />

Receptionist<br />

MARTIN PEREZ<br />

Auto Western Sales Manager<br />

EUROPE<br />

HENNING ALEXANDER<br />

Application Manager-Germany<br />

MAYA NEVE<br />

Market Development Manager<br />

PAULO PAIVA<br />

Warehouse Operator<br />

ROBERTO SERRA<br />

Human Resources Manager<br />

BRASIL<br />

ELIAS MARCELO<br />

Application Engineer<br />

MARILIA MALHEIROS<br />

Secretary<br />

ROBSON SILVA<br />

Financial Trainee<br />

WALTER JUNIOR<br />

Marketing Trainee<br />

DYNABRADE, INC. • DYNABRADE INTERNATIONAL<br />

8989 Sheridan Drive • Clarence, NY 14031-1490 • Phone: (716) 631-0100 • Fax: 716-631-2073 • Int’l Fax: 716-631-2524<br />

DYNABRADE EUROPE S.à r.l.<br />

Zone Artisanale • L-5485 Wormeldange––Haut, Luxembourg • Phone: +352 768 494 1 • Fax: +352 768 495<br />

DYNABRADE DO BRASIL<br />

Rua Oneda, 632 • Sao Bernardo do Camp • SP - CEP 09895-280 • Phone: 55-11-4390-0133 • Fax: 55-11-4399-1067<br />

DYNABRADE INDIA ABRASIVE POWER TOOLS Pvt Ltd.<br />

EL-54, TTC Industrial Area, M.I.D.C. Mahape, Electronic Zone, Navi Mumbai - 400705, Maharashtra, India<br />

Phone: +91 22 2763 2226 • Fax: +91 22 2763 2228<br />

© DYNABRADE, INC., 2008

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!