July08_Connections_Spread:Newsletter Layout - Dynabrade Inc.
July08_Connections_Spread:Newsletter Layout - Dynabrade Inc.
July08_Connections_Spread:Newsletter Layout - Dynabrade Inc.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
“Linking Company News to Employees”<br />
July 200<br />
NEW TRAINING CENTER<br />
Opens in Clarence Headquarters<br />
By Tony Schiavitti - Corporate Trainer<br />
<strong>Dynabrade</strong>’s new<br />
Training Center<br />
(formerly known<br />
as the Methods<br />
Room) is approximately<br />
1,200 sq.<br />
feet in area. It is<br />
located in the southeast sector<br />
of the building, across from the<br />
amphitheater, allowing easy<br />
access for classroom initiatives.<br />
There are three sections of the<br />
new Training Center: the main<br />
demonstration area, a storage<br />
area and washroom. The demonstration<br />
area has nine airdrops<br />
that are equipped with our new<br />
Filter-Regulator-Lubricator.<br />
Half-inch airlines are fed to<br />
the units and into manifolds<br />
that have been attached to the<br />
individual workbenches. This<br />
gives us the versatility to arrange<br />
the room in a variety of ways.<br />
Our new workbenches are<br />
mobile units that can be moved<br />
and set up anywhere in the<br />
room, or any location in the<br />
building. Storage wells for<br />
tools, abrasives and work pieces<br />
are also incorporated into the<br />
design of the benches. We have<br />
five new benches (three large<br />
and two small). The large<br />
benches have the capacity to<br />
hold up to 60 tools, along with<br />
compatible abrasives.<br />
So far, visitors to the new<br />
Training Center have invariably<br />
complimented the graphic<br />
design on the benches and the<br />
front wall. These exciting designs<br />
were created by <strong>Dynabrade</strong>,<br />
and a local company applied<br />
them to a peel-and-stick wallpaper.<br />
The concept is similar to<br />
what we did with our Mobile<br />
Training Units (see page 10).<br />
Accolades should go to<br />
Irv Roy, Bill Slomba, Jason<br />
Bolis and Jeff Cummings. All<br />
were instrumental in the design<br />
and development of our new<br />
Training Center.<br />
Inside:<br />
Story<br />
Page<br />
<strong>Dynabrade</strong> Europe 2<br />
Purchasing Dept. 3<br />
Tribute to Sid Barnes 4-5<br />
Photography Room 5<br />
Webinar 6-7<br />
<strong>Dynabrade</strong> Literature 8<br />
Corporate Challenge 9<br />
Vendor Award 9<br />
Lunch & Learn / Eastec 10<br />
Meet Your Coworker 11<br />
New Faces 12
The View From Europe<br />
Wind Energy Stirs New Business<br />
By Torben Vittrup - Regional Sales Manager, Scandinavia, Finland & Iceland<br />
Recently the largest<br />
order ever placed<br />
for wind turbines<br />
was announced.<br />
Gamesa, a company<br />
headquartered in Spain,<br />
signed an agreement to<br />
supply 4,500 MW (megawatts) of<br />
wind turbines.<br />
A little calculation, using approximate<br />
figures, brings some<br />
staggering results: This order was<br />
for 2,250 complete wind turbines,<br />
which equals 6,750 blades of 44<br />
meters each. That is the height of<br />
1,000 Eiffel Towers in Paris, or<br />
3,200 times the height of the USA<br />
Statue of Liberty! Further, 2,250<br />
wind towers of 100 meters each is<br />
the total length of 3,182 Boeing<br />
747-400 airplanes, or the length of<br />
19 American football fields!<br />
This exciting new market, as<br />
described by Jim Tischler in our<br />
March 2007 <strong>Connections</strong>, holds<br />
enormous potential for <strong>Dynabrade</strong>.<br />
Our tools are used in almost all<br />
areas of the production process.<br />
Keeping the size of the above order<br />
in mind, I will try to convey the<br />
type of potential for our tools. I will<br />
describe the different processes and<br />
the way <strong>Dynabrade</strong> tools are used,<br />
to give an idea of where to recognize<br />
opportunities.<br />
There are several different ways<br />
of producing the blades, towers<br />
and nacelles (the “house” on top of<br />
the tower), so there can be many<br />
more opportunities. But here are<br />
some definite ones:<br />
Towers: made out of steel and painted.<br />
• Disc Sanders and Die Grinders - For cleaning welds<br />
• Random Orbital Sanders - Finishing before painting<br />
Molds: (from which the turbine blades and nacelles are made) must be clean and in good condition.<br />
• Disc Sanders - For large repairs<br />
• Random Orbital Sanders - For sanding and repairing defects, and before polishing<br />
• Rotary Polisher - To polish the molds<br />
Blades: made of fiberglass, in one piece or two pieces glued together.<br />
• Cut-Off Wheel Tools - To trim the flanges<br />
• Disc Sanders - Sanding of flanges; large repairs; inside blades for reinforcements<br />
• Random Orbital Sanders - Sanding before painting and repairs<br />
• Gear-Driven Sanders - Filler sanding<br />
• Drills - Different attachments to be mounted to blade<br />
Nacelles: made from fiberglass, normally out of six pieces: top, bottom and four sides.<br />
• Cut-Off Wheel Tools - To trim the flanges<br />
• Disc Sanders - Flange sanding; large repairs<br />
• Random Orbital Sanders - Sanding before painting; repairs<br />
• Gear-Driven Sanders - Filler sanding<br />
• Drills - Various attachments mounted on the nacelles<br />
Another example that<br />
shows the potential of this<br />
market is LM Glasfiber in<br />
Denmark, which has 5,000<br />
employees, 80% of whom<br />
work in production. LM is<br />
the world’s largest producer<br />
of blades, so about 4,000<br />
people are using different<br />
kinds of tools every day. That<br />
equals a lot of sales potential!<br />
This market has grown<br />
30% every year of this<br />
decade, and is predicted to<br />
grow even more in the years<br />
to come, especially with oil<br />
prices over $130 (USA). This<br />
growth has been led by Europe<br />
and the USA. In the future<br />
we will see more wind<br />
energy opportunities in the<br />
Asian market as well.<br />
To further understand and<br />
focus on this market, we will<br />
be sending out a survey in the<br />
near future, wherein we will<br />
try to identify blade production<br />
around the world.<br />
Should you need any information<br />
about the wind energy<br />
market, or would like to<br />
share your own information,<br />
please feel free to contact me.<br />
Torben Vittrup is our European<br />
Market Leader for the<br />
Wind Energy Power Industry.<br />
2
Department Focus<br />
Purchasing Department<br />
Meets Many Challenges<br />
By John Sgroi - Purchasing Manager<br />
The role of purchasing is often misunderstood,<br />
so I am happy to submit a few words<br />
about our team. Consisting of six people, our<br />
Purchasing Department has the equivalent of 60<br />
years of <strong>Dynabrade</strong><br />
experience.<br />
This experience<br />
is essential in fulfilling<br />
our many responsibilities.<br />
Not only for the<br />
day-to-day requirements<br />
of the company’s internal<br />
operations, but in vendor<br />
selection and maintenance,<br />
part costs, term negotiations,<br />
invoice processing<br />
and service contracts.<br />
These are just a few of the<br />
areas that fall under the<br />
Purchasing Department’s<br />
activities.<br />
With over 20,000 active<br />
part numbers currently<br />
in our system (10,000 of<br />
which are purchased to<br />
engineering drawing specifications),<br />
it is no wonder<br />
we write an average of 1,200 purchase orders each month.<br />
Materials Management keeps it all together and advises us what<br />
is required, and when we have the needed parts on hand.<br />
Product development is another area where we are<br />
involved. We meet every day with Walter Welsch and all<br />
departments (Engineering, Marketing, Sales, etc.) to discuss,<br />
help or plan an upcoming tool, accessory, or product<br />
improvement. It is our job to support these departments,<br />
from concept prototypes to the final product.<br />
With the rapidly rising costs for almost every material we buy,<br />
<strong>Dynabrade</strong> and Purchasing face great challenges ahead. We<br />
<strong>Dynabrade</strong> Purchasing Department (l-r): Tim Weber, Maria Luberti, Jan Niland, John Sgroi, Joe Beanan and Paul Gerlach.<br />
are all faced with this reality and Purchasing sees this daily.<br />
We recognize that profitability starts with low cost and high<br />
quality. We’ll continue to shrink our supplier base and create<br />
new partnerships in the USA and internationally.<br />
Together we will meet all challenges and help to make<br />
<strong>Dynabrade</strong> an even stronger company.<br />
Tom Moss pulls one of over 20,000 active parts that <strong>Dynabrade</strong> has in the system.<br />
3
A Tribute<br />
to Our Colleague,<br />
SID BARNES<br />
A 13-Year Voyage with <strong>Dynabrade</strong> Europe<br />
Sid Barnes started working at <strong>Dynabrade</strong> Europe in January,<br />
1995 and is planning to retire in December, 2008. A very young<br />
spirit with a strong personality and great sense of humor, Sid is also a person<br />
of commitment, knowledge and enthusiasm. Described by most <strong>Dynabrade</strong>rs<br />
as a joker, he is always ready for a laugh.<br />
As he prepares to leave <strong>Dynabrade</strong> Europe, we decided to ask people for<br />
their impressions of Sid throughout his 13 years with us. So we asked three<br />
basic questions, and here are some of the replies. (Naturally all sources were<br />
promised anonymity.)<br />
What was your first impression of Sid Barnes?<br />
“I was impressed and scared; this man seemed to know all.”<br />
“This guy should be on Fawlty Towers.”<br />
“A personality with a positive approach to life and work, with a great sense<br />
of humor.”<br />
“Quick to anger, quick to cool down. He could look furiously at a group that was<br />
ten minutes late and ask,‘What part of 8:00 did you not understand?’ Just a<br />
few minutes later he would happily observe, ‘I really like these meetings when<br />
we talk to each other.”<br />
“When I first met Sid I thought I had a very proper British gentleman in front<br />
of me. A talkative, humorous person, and reliable too.”<br />
“Sid is thoroughly efficient, honest and a capable member of our staff.”<br />
“The way he treats young colleagues is very gentle and kind. He is an excellent<br />
tutor, excellent presenter and a really good human being. Sid became a friend<br />
very quickly via joke exchange sessions.”<br />
“He is always talking. I later realized that there were<br />
two reasons for that: First and most important was to<br />
keep himself awake, and second was because Sid has an<br />
opinion about everything. Nothing is too big or small.”<br />
“Knowing Sid for over twenty years, my first impression<br />
was that he was a man of great integrity, with a wealth<br />
of knowledge in the metal finishing industry. I also<br />
found him to be a man with great management skills.”<br />
What have you learned from Sid Barnes?<br />
Considered an excellent teacher, most of our<br />
employees have learned a lot from Sid. Many<br />
European Application Engineers spent time<br />
training in the UK and experienced Sid’s<br />
willingness to share information, teach about product<br />
applications, and passionately spread the<br />
<strong>Dynabrade</strong> story. Here are some facets of Sid’s<br />
colorful philosophy that were mentioned:<br />
4<br />
Sid Barnes holds his award as top Regional Sales Manager of 2007. Standing with Sid are<br />
(l-r) Steve Young, Ian MacDonald and Brian Munden.<br />
• NEVER reply to an abrupt letter straight away.<br />
• ALWAYS tackle even small clients and their minor<br />
problems in the most professional way.<br />
• ALWAYS stay calm and try to find a solution<br />
for both parties.<br />
• ALWAYS carry the “AA Good Pub and Food<br />
Guide” with you.<br />
• It is of fundamental importance to focus our daily<br />
activity on the shop floor.<br />
• It is not a problem to admit you cannot do something<br />
immediately — provided you tell when and what you<br />
will be able to do. Then stick by your commitments.
After years of working with<br />
Sid Barnes, what is your strongest<br />
t memory?<br />
“A person with a great influence on his<br />
distributors. He is very dedicated and<br />
implicated man.”<br />
“Sid says that ‘Features and Benefits’ are<br />
the two words a good salesperson should<br />
always remember.”<br />
“I have to mention a horrible breakfast at<br />
‘Little Chef’ but above all, I put his remarkable<br />
style and distinction.”<br />
“If I had been his son, I would have been the<br />
brightest person in the world. He is the best<br />
person I have ever worked for.”<br />
“He always likes to leave the customer smiling,<br />
that is one of his many great sayings.”<br />
“I consider Sid to be my Godfather at<br />
<strong>Dynabrade</strong>. He was precisely the man to<br />
teach me the essentials of the profession, and<br />
showed me the level of professionalism I<br />
should strive to reach.”<br />
“He taught me the most selling techniques possible<br />
over many years.”<br />
“He supported me to a maximum in my job, and<br />
recognized my efforts and my support to our<br />
customers. I will keep him in mind as a very<br />
respectful person.”<br />
“Sid Barnes is that rare person who can explain<br />
how to change a Dynafile ® belt while talking<br />
about walking down a fairway in Ireland.”<br />
“A person with great influence<br />
on his distributors”<br />
Finally, here is a typical Sid Barnes anecdote.<br />
Sid felt that one of his distributors was<br />
badly underperforming. So he had a meeting<br />
with the Managing Director and told him (in<br />
rather blunt terms) that if his sales didn’t improve<br />
he would be dropped as a distributor.<br />
By year’s end the distributor’s sales figures<br />
had increased. Some time later I met this<br />
same Managing Director at a dinner. When<br />
I told him I worked for <strong>Dynabrade</strong> he almost<br />
choked in his drink and told me, “If it is the<br />
last breath I take, I will show Sid Barnes that<br />
I can sell <strong>Dynabrade</strong>!”<br />
In summary, it is with much affection and<br />
respect that everyone speaks of Sid Barnes,<br />
and what he meant to them and <strong>Dynabrade</strong><br />
Europe. We are sure he will enjoy spending<br />
more time with his family and especially<br />
his grandchildren. The golf courses have,<br />
of course, been booked in advance!<br />
Sid Barnes in a training session with<br />
Cagri Sikim.<br />
New Clarence In-House Photo Studio<br />
<strong>Dynabrade</strong> now handles<br />
all product photography<br />
in-house, as we recently<br />
christened a new photo studio in<br />
Clarence. Jason Bolis is in<br />
charge of this operation,<br />
adding photography duties<br />
to his many responsibilities.<br />
The new studio is equipped<br />
with a state-of-the-art<br />
digital camera and professional<br />
lighting, ensuring a high<br />
quality photo every time. This<br />
setup gives <strong>Dynabrade</strong> another<br />
Jason Bolis<br />
advantage, as we now have total<br />
control over photo composition<br />
and quality, and can react<br />
immediately to photo needs. We<br />
are no longer forced to contract<br />
with an outside studio<br />
and incur added expenses.<br />
How is this setup working?<br />
Well, all the photos in our<br />
most recent literature pieces<br />
were created without ever<br />
leaving the Clarence building.<br />
It’s one more example of The<br />
<strong>Dynabrade</strong> Difference!<br />
New photo equipment shown in use. This is a typical lighting arrangement<br />
for a product silhouette.<br />
5
Product Management Forum<br />
<strong>Dynabrade</strong>’s First Webinar<br />
Sets Record for Success<br />
Live, On-Line Sales Meeting Reaches Wide Audience<br />
By Steve Briggs - Product Manager<br />
WEBINAR: A seminar conducted remotely over the internet. The “audience”<br />
views the slides through their web browser and hears the speaker’s commentary<br />
over their telephone. This allows the viewer to ask questions through<br />
the phone or type them in and have them addressed by the presenter.<br />
On May 13, 2008<br />
<strong>Dynabrade</strong> participated in<br />
three live Webinars with the<br />
USA Affiliated Distributors<br />
(AD) group, and set a<br />
record for most number of<br />
viewings. We totaled 573<br />
viewings, broken down<br />
within these time zones:<br />
Eastern USA – 249 viewers;<br />
Central USA – 146 viewers;<br />
Pacific USA - 178 viewers.<br />
Our goal was to have<br />
a <strong>Dynabrade</strong> salesperson<br />
at an AD affiliate while<br />
the live Webinars were<br />
taking place. We forwarded<br />
the Webinar outline to<br />
our sales team in advance<br />
so they could have the<br />
related products on-site.<br />
This way our sales person<br />
could address any additional<br />
questions once the<br />
presentation was complete.<br />
Having the tools on-site<br />
really helped in securing<br />
appointments for tool<br />
demonstrations as well!<br />
When the three live<br />
Webinars were concluded<br />
we selected one to be an<br />
archived version. This<br />
archived version can be<br />
viewed by AD members at<br />
a later date, or be viewed<br />
as part of a meeting with a<br />
<strong>Dynabrade</strong> salesperson.<br />
From May 14 through June<br />
30, our archived Webinar<br />
has had 72 additional<br />
viewings! That averages out<br />
to 12 viewings per week!<br />
(We do not know the total<br />
number of viewers for the<br />
archived version, as it is<br />
not a required field to be<br />
populated when you register.)<br />
What was the primary goal of the presentation?<br />
Defining The <strong>Dynabrade</strong> Difference! There were three<br />
areas we focused on to define our motto. They were:<br />
1.) Ease of Doing Business with <strong>Dynabrade</strong><br />
2.) Product Breadth<br />
3.) New Products<br />
And what follows is how we expanded each of these areas.<br />
1. Why is it easy to do business with <strong>Dynabrade</strong>?<br />
• No Obligation Demonstrations. We drove home that each of<br />
our representatives are supplied with a “DynaVan” and<br />
<strong>Dynabrade</strong> tools, so that end users can try our tools at their<br />
own work station. Putting our feet in front of the customer<br />
and putting tools in the operator’s hands!<br />
• Selling the System. Our reps also carry abrasives and their goal<br />
is to provide the end-user with a complete solution for their<br />
finishing needs. Matching the right tool with the right abrasive<br />
cuts down on rework!<br />
• Abrasives. <strong>Dynabrade</strong> stocks abrasives and can ship small<br />
quantity orders within one business day.<br />
• Mobile Training Units. We have these trailers in each region<br />
of the country to demonstrate our Stationary Equipment.<br />
So when we sell a Random Orbital Sander we may follow<br />
up with “we can also reduce the amount of dust in your<br />
shop with a Downdraft Table; would you like me to schedule<br />
a demonstration for that?” These trailers can also be used<br />
for distributor open houses and training seminars.<br />
• Customized promotional flyers. Our in-house graphics team<br />
can design customized promotional flyers very quickly.<br />
• Customer Service. The industry knows us for our respected,<br />
qualified Customer Service Department. We answer the phone!<br />
• Shipping. We are able to ship our “A” and “B” tool items<br />
in less than two business days nearly 70% of the time.<br />
Unmatched by our competitors!<br />
6
2. Our Product Offering Has Grown!<br />
Many people in the industry have a tendency to think of<br />
<strong>Dynabrade</strong> as only the Dynafile ® company or the Random<br />
Orbital Sander company. How wrong they are!<br />
In addition to having the most complete offering of Portable<br />
Belt Tools and Random Orbital Sanders in the world,<br />
we also offer:<br />
• Scores of Die Grinders. Offered in many speeds to correctly<br />
mate our tools with abrasive maximum operating speeds<br />
(MOS). We offer ratings from 950 to 100,000 RPM!<br />
• Dozens of Disc Sanders. We have geared and gearless<br />
Disc Sanders and our offering ranges from .4 hp to 2 hp.<br />
• Abrasive offering. In the near future we will have a<br />
new abrasive catalog that will offer the widest selection<br />
of abrasives ever offered by <strong>Dynabrade</strong>!<br />
• Stationary Equipment. This product group continues to<br />
show annual sales growth in the double-digit range!<br />
• Vacuum Assisted Tools. We are at the beginning stages of<br />
this important market segment and will eventually offer<br />
a literature piece dedicated solely to source-capture tools<br />
and accessories.<br />
3. New Products!<br />
<strong>Dynabrade</strong> is known as a company that continuously<br />
introduces new product every year. This year is no exception, as<br />
these product introductions were discussed during the Webinar:<br />
• 1.3 hp Right Angle Grinder<br />
• Large Metal Finishing Station<br />
• 3" Dia. Vacuum Disc Sander<br />
• Vacuum Dynafine (8/08 intro planned)<br />
• Pencil Filer (8/08 intro planned)<br />
• SuperFinisher (8/08 intro planned)<br />
58017<br />
Was the Webinar a success?<br />
Yes! That amount of exposure in such a short period of<br />
time is fantastic. To coincide with the Webinar, <strong>Dynabrade</strong><br />
and AD ran a joint promotion for the month of June. This<br />
resulted in a 17.72% increase in sales over June 2007.<br />
Here are some quotes from our salesman monthly reports,<br />
which are a pleasure to see:<br />
“Even non-<strong>Dynabrade</strong> AD distribution had a chance to<br />
view our Webinar. A few were so impressed with our Webinar<br />
that they have approached us about becoming a <strong>Dynabrade</strong><br />
distributor.”<br />
“Because of the SuperFinisher information introduced in<br />
the Webinar, my distributor salesman got an appointment<br />
that afternoon with a key account. We also scheduled a full<br />
work day in June.”<br />
“After viewing the Webinar, I immediately started receiving<br />
requests for demonstrations.”<br />
Thank you to all at <strong>Dynabrade</strong> who do their best to make<br />
presentations like this possible. Without your efforts, the great<br />
qualities that have come to define <strong>Dynabrade</strong> would not be<br />
realized. It’s clear that the people who make up <strong>Dynabrade</strong><br />
are The <strong>Dynabrade</strong> Difference!<br />
50210<br />
Want to see the Webinar yourself ?<br />
If would like to view the archived Webinar, please click on<br />
the hyperlink located at bottom of the page.<br />
52632<br />
We also posed the question “When should you call your<br />
<strong>Dynabrade</strong> representative?” and provided the following answers:<br />
• To schedule no-obligation demonstrations on tools and<br />
Stationary Equipment. (This can be scheduled as a joint call,<br />
or our rep can make the call on the distributor’s behalf.)<br />
• To schedule sales meetings.<br />
• To arrange customized Training Clinics for your employees<br />
and/or customers.<br />
• To identify target markets for customized sales promotions.<br />
It’s a 32-minute presentation and the video stream is a few<br />
seconds delayed to the audio. If you are required to enter a<br />
username and password, please use the following:<br />
Username: sbriggs Password: briggs<br />
http://www.bluevolt.com/CoBrandTemplate/CourseDetail.aspx?courseID=12678<br />
7
Message From MarCom<br />
<strong>Dynabrade</strong> Literature:<br />
A Step-by-Step Process<br />
By Gary Lojacono - Manager of Marketing Communications<br />
<strong>Dynabrade</strong>’s sales literature<br />
has long been recognized<br />
as the best in the<br />
industry. Our marketing department<br />
strives to create highquality,<br />
visually exciting<br />
material that is a vital aid to<br />
distributors and customers alike. These<br />
results are achieved through a detailed<br />
process, requiring several steps and<br />
involving many participants.<br />
The development of new literature is<br />
linked to our internal product release,<br />
as created by the Product Manager (Steve<br />
Briggs, Jim Tischler or Larry Van<br />
Deusen). This release is a blueprint on how<br />
to go to market with our newest tool,<br />
including background information and<br />
competitive analysis. As an internal document,<br />
it often contains confidential or<br />
proprietary information. The product<br />
release also serves as the salesmen’s advance<br />
notice of our USA distributor announcement,<br />
which is usually scheduled<br />
for thirty days later. This gives the salesmen<br />
time to review the internal release, ask any<br />
questions and plan their sales approach.<br />
It is during this thirty-day period that the<br />
new sales literature is finalized. But the<br />
gestation of the literature actually begins<br />
much earlier, as the internal release<br />
is being developed. That is when the<br />
Marketing Manager (Gary Lojacono or<br />
Andy Mandell) confers with the Product<br />
Manager to determine our best approach<br />
for showcasing<br />
the new tool in<br />
print form.<br />
Key selling<br />
points and targeted<br />
markets<br />
are discussed,<br />
along with the<br />
tool applications<br />
to be photographed.<br />
Our<br />
approach with<br />
photos is to present<br />
realistic applications<br />
actually<br />
employed in the<br />
workplace, to<br />
connect visually<br />
with the end-user.<br />
Choices are also<br />
made for the<br />
right accessories<br />
and abrasives to<br />
include as crosssell<br />
products, as we strive always to “sell<br />
the system.”<br />
Based on this groundwork the Marketing<br />
Manager writes the text of the literature,<br />
injecting the necessary “sizzle” along with<br />
the facts. Meanwhile Jason Bolis begins<br />
shooting photography of the tool and<br />
its applications, in our new in-house photo<br />
studio (see page 5).<br />
When the photography is complete, the<br />
photos and text go to a Graphic Artist<br />
(Jeff Cummings, Trina Schiavitti or<br />
Michael Roth) for the design phase. This<br />
group has developed a distinctive format<br />
consistent to all our printed pieces, which<br />
assures that the “<strong>Dynabrade</strong> look” can<br />
be spotted from across a room. In addition<br />
our designers do an outstanding job<br />
of making each piece visually interesting,<br />
organized and easy to read.<br />
When the first design proof is complete<br />
it is reviewed by the Marketing Manager,<br />
who also consults with the Product<br />
Manager. A revised proof is then circulated<br />
to our “literature<br />
board,” made<br />
up of <strong>Dynabrade</strong><br />
personnel from<br />
a variety of<br />
departments. By<br />
ensuring that the<br />
proof is viewed<br />
from many different<br />
vantage<br />
points, we reduce<br />
the chance of<br />
missing a selling<br />
point or having<br />
an error slip<br />
through.<br />
After the input<br />
of the literature<br />
board is considered,<br />
final revisions<br />
are made<br />
and the Marketing<br />
Manager will<br />
approve the final<br />
version. It is then sent to the printer, and<br />
when the printed piece arrives we begin<br />
the USA distributor introduction. This<br />
normally consists of a traditional mailing<br />
followed by an electronic “E-News”<br />
announcement. Timing of the product announcement<br />
outside the USA is<br />
determined by <strong>Dynabrade</strong> International.<br />
But the process does not end there –<br />
often a customized version of new<br />
literature may be created for Europe, and<br />
the piece may also be translated into<br />
other languages. In addition, the<br />
graphic files are shared with Roberto<br />
Rivas of <strong>Dynabrade</strong> do Brasil, who<br />
translates the information himself and<br />
creates Spanish and Portuguese versions.<br />
8
Company Happenings<br />
Corporate Challenge 2008<br />
Members of Team <strong>Dynabrade</strong><br />
once again did us<br />
proud as they participated<br />
in the annual JPMorgan<br />
Chase Corporate Challenge,<br />
held in Buffalo on<br />
June 5, 2008. A throng of<br />
12,400 runners and walkers<br />
from 421 local businesses<br />
completed the 3½-mile<br />
trek through Delaware Park<br />
on a sweltering summer<br />
evening. The annual race<br />
has been a tradition since<br />
1981, and this year’s turnout<br />
was the third highest in<br />
the event’s history.<br />
Kneeling (l-r): Suzanne Keller-Eleey, Ned Librock, Colin Brogan, Larry Van Deusen, Mark Lampka, Trina Schiavitti,<br />
Lynn Ratajczak, Joe Beanan, Jim Dena.<br />
Standing (l-r): Patti Wangelin, Nanci Pipo, Bob Keller, Bob Cartwright, Tom Orszagh, Ryan Brogan, Mike Saraf,<br />
Patrick Brogan, Andy Mandell, Scott Biersbach , Mike Pagano, Jeff Miller, Steve Briggs, Sandra Jacobi-Cartwright,<br />
Ann Lasiewicz, Kailey Cartwright, Sharon Rademacher, Anita McPhee, Christina Pagano. Not pictured: Peter Abate.<br />
Distributor Names <strong>Dynabrade</strong><br />
AD Supply Partner of Year<br />
<strong>Dynabrade</strong> is still receiving accolades for 2007, as members of our<br />
USA Eastern Region team recently accepted an award<br />
naming us “AD Supply Partner of the Year” from distributor R.G.<br />
Brewton in Pennsylvania. AD stands for Affiliated Distributors, the<br />
largest wholesale buying and marketing group in North America.<br />
Instrumental in making this happen were <strong>Dynabrade</strong> salesmen<br />
Eric Ehrman, Scott Nolt and Tom Tornabene, along with<br />
Northeast Sales Manager Shane Davis.<br />
Eric Ehrman Scott Nolt Tom Tornabene<br />
Shane Davis<br />
9
<strong>Dynabrade</strong> Today<br />
APAC Directors<br />
Visit Clarence HQ<br />
<strong>Dynabrade</strong> USA recently entertained two honored visitors from<br />
the Pacific Rim: Mike Noye, Managing Director of <strong>Dynabrade</strong><br />
Australia (opening soon) and Nischal Sachdev, Managing Director<br />
of <strong>Dynabrade</strong> India. Our two international teammates spent<br />
several days in Clarence taking part in sales meetings, strategy<br />
sessions and product training.<br />
Mike and Nischal also took time from their busy agendas to<br />
update the USA marketing team with a “Lunch & Learn” session.<br />
They each presented an informative overview of their division’s<br />
strengths and challenges, and outlined ways that marketing can<br />
further support their efforts.<br />
Nischal Sachdev addresses the marketing team at his “Lunch & Learn” session.<br />
MTU Stops At EASTEC Show<br />
<strong>Dynabrade</strong>’s Mobile Training Unit (MTU) was an integral<br />
part of our sales strategy at the EASTEC show in<br />
West Springfield, Massachusetts (May, 2008).<br />
Visitors to <strong>Dynabrade</strong>’s booth inside the show were<br />
encouraged to stop at our outdoor MTU, with added<br />
incentive of a door prize for one lucky winner.<br />
This tactic proved highly successful as a steady<br />
stream of customers headed to the trailer to see our<br />
SuperFinisher, Wet Deburring Station, Metal Finishing<br />
Station, Portable Vacuum, accessories and more.<br />
10<br />
Shane Davis, USA Northeast Sales Manager, talks about the 64100 Wet Deburring<br />
Station with customers.<br />
The <strong>Dynabrade</strong> Mobile Training Unit is set up outside of the EASTEC<br />
show in Massachusetts.
Team <strong>Dynabrade</strong><br />
Meet Your Coworker<br />
AL BORSUK-<strong>Dynabrade</strong>, <strong>Inc</strong>.<br />
Where were you born?<br />
I was born in Buffalo, NY, the<br />
third child out of four. I’ve lived<br />
in the Buffalo area all my life.<br />
Where did you go to college?<br />
I went to a community college,<br />
where I received a degree in<br />
mechanical technology.<br />
When did you join<br />
<strong>Dynabrade</strong>?<br />
I started in November 1984.<br />
What is your current<br />
position at <strong>Dynabrade</strong>?<br />
I am the Shipping Manager.<br />
What is the most challenging<br />
part of your job?<br />
Tying all the pieces together to<br />
get each order out the door.<br />
Many distributors throughout<br />
the world have special requests<br />
for their countries or regions,<br />
which we try to accommodate.<br />
What is the most rewarding<br />
part of your job?<br />
Every day starts with a new list<br />
of orders, and we can ship<br />
most of them by the end of<br />
that same day.<br />
How would you describe<br />
your work philosophy?<br />
Work hard and play hard. I<br />
enjoy competition.<br />
What do you like most<br />
about <strong>Dynabrade</strong>?<br />
Things are constantly changing.<br />
We’re always introducing<br />
new products, which means<br />
adding more people, building<br />
additions and reorganizing to<br />
improve production.<br />
Tell us about your family.<br />
I’ve been married to my high<br />
school sweetheart, Colleen, for<br />
23 years. We have two daughters<br />
– Jessica, who is 20, and<br />
Brianna, who is 18. Both are<br />
attending college.<br />
What are your hobbies?<br />
All kinds of sports – softball,<br />
tennis, golf, volleyball,<br />
racquetball and bowling.<br />
GARY JONES-<strong>Dynabrade</strong>, <strong>Inc</strong>.<br />
Where were you born?<br />
I was born in Birmingham,<br />
Alabama, and also lived in<br />
Mississippi, North and South<br />
Carolina, and Tennessee.<br />
Where did you go to college?<br />
I have two degrees in Criminal<br />
Justice: a Bachelor of Science<br />
from Lees-McRae College (NC),<br />
and a Master’s Degree from<br />
American Military University.<br />
Tell us about your military<br />
service.<br />
I’ve served since 1970. I entered<br />
as a private and attained the<br />
rank of Sergeant First Class.<br />
In 1983 I graduated from<br />
Officer Candidate School as a<br />
Second Lieutenant. Now I<br />
hold the rank of Lieutenant<br />
Colonel and am assigned to<br />
the 108th Training Command<br />
in Charlotte, NC.<br />
What jobs did you have<br />
before <strong>Dynabrade</strong>?<br />
Noland - inside/outside industrial<br />
sales; Carborundum - abrasive<br />
territory manager; Poe Corp. -<br />
abrasive/air tool specialist;<br />
CamBar (Hagemayer) - branch<br />
manager/outside sales.<br />
When did you join<br />
<strong>Dynabrade</strong>?<br />
I was hired in 1992. Currently<br />
I am Carolina Territory Manager,<br />
covering North and<br />
South Carolina, Virginia and<br />
eastern Tennessee (with able<br />
sidekick Mike Kirk).<br />
What is the most challenging<br />
part of your job?<br />
Trying to find new business, as<br />
industries like textiles and<br />
furniture move out of the USA.<br />
What is the most rewarding<br />
part of your job?<br />
Being known as “the man with<br />
the method” is great. Also seeing<br />
all types of manufacturing<br />
operations, and working with<br />
distributor/manufacturing<br />
personnel.<br />
How would you describe<br />
your work philosophy?<br />
Practice the golden rule:<br />
“Do unto others as you would<br />
have them do unto you.”<br />
What do you like most<br />
about <strong>Dynabrade</strong>?<br />
I feel I am part of a family - not<br />
just some employee number.<br />
Tell us about your family.<br />
My lovely wife Corki and I<br />
have four children and seven<br />
grandchildren.<br />
What are your hobbies?<br />
Exercise, hunting and I<br />
recently took up beekeeping.<br />
11
New Faces at <strong>Dynabrade</strong><br />
USA<br />
RICK BROWNING<br />
Territory Manager-Florida<br />
BLAKE COPPELS<br />
Territory Manager-Alabama<br />
LYNN DEBOTH<br />
Receptionist<br />
MARTIN PEREZ<br />
Auto Western Sales Manager<br />
EUROPE<br />
HENNING ALEXANDER<br />
Application Manager-Germany<br />
MAYA NEVE<br />
Market Development Manager<br />
PAULO PAIVA<br />
Warehouse Operator<br />
ROBERTO SERRA<br />
Human Resources Manager<br />
BRASIL<br />
ELIAS MARCELO<br />
Application Engineer<br />
MARILIA MALHEIROS<br />
Secretary<br />
ROBSON SILVA<br />
Financial Trainee<br />
WALTER JUNIOR<br />
Marketing Trainee<br />
DYNABRADE, INC. • DYNABRADE INTERNATIONAL<br />
8989 Sheridan Drive • Clarence, NY 14031-1490 • Phone: (716) 631-0100 • Fax: 716-631-2073 • Int’l Fax: 716-631-2524<br />
DYNABRADE EUROPE S.à r.l.<br />
Zone Artisanale • L-5485 Wormeldange––Haut, Luxembourg • Phone: +352 768 494 1 • Fax: +352 768 495<br />
DYNABRADE DO BRASIL<br />
Rua Oneda, 632 • Sao Bernardo do Camp • SP - CEP 09895-280 • Phone: 55-11-4390-0133 • Fax: 55-11-4399-1067<br />
DYNABRADE INDIA ABRASIVE POWER TOOLS Pvt Ltd.<br />
EL-54, TTC Industrial Area, M.I.D.C. Mahape, Electronic Zone, Navi Mumbai - 400705, Maharashtra, India<br />
Phone: +91 22 2763 2226 • Fax: +91 22 2763 2228<br />
© DYNABRADE, INC., 2008