ANNUAL REPORT 2010 - Business and Arts South Africa

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12 STRATEGIC OVERVIEW In Relation To Key Objectives For The Year Ended 31 March 2010 Business and Arts South Africa is mandated to build and secure partnerships between business and the arts, servicing both sectors in ways that will achieve this objective. While Business and Arts South Africa must promote its own identity to maintain its profile as an agency for partnership and support, this platform is extensively leveraged on behalf of business and of the arts. Business and Arts South Africa’s strategies and related activities are ongoing and for the most part linked with the flexibility to support all stakeholders: business, arts organisations and government. Importantly this year, Business and Arts South Africa has focussed on increasing the value add for members, this in a difficult period of economic downturn, and job loss. The organisation has also changed the basis on which memberships were recorded. In prior years, memberships would run for 12 months from the beginning of the financial year. Memberships are now instated from calendar date of payment. The membership therefore runs for twelve months from the calendar month of payment. Thus whilst it may appear that membership fees have dropped; it is a factor of this change and not a major loss of members. Whilst we have seen a small drop in membership, owing to the economic challenges and even a shifted focus on the World Cup, we currently have around 150 paid-up members. Business and Arts South Africa continues to position itself as a resource for its members in terms of insights, knowledge and information, and it is essential that Business and Arts South Africa develop personal contact with its members. Member companies are regularly informed of appropriate sponsorship opportunities for them, they also receive bespoke research on request. (As of the new Financial Year personalised and extensive Research will be billed for.) Where appropriate, member companies may be featured through the media platforms that Business and Arts South Africa supports. Business and Arts South Africa, either independently or working with an arts organisation or one of its corporate members, continues to host events for its members; very often this affords exclusive access and an enjoyable networking opportunity. Through Business and Arts South Africa, members may invite fellow member companies to their own events. In addition, they are apprised of forthcoming arts/cultural events they may wish to attend. In the strategy for 08-10, Business and Arts South Africa has focussed on three areas of address: These are – Restructuring Business and Arts South Africa’s internal organisation; Growing institutional marketing and value for our stakeholders; and Supporting the Department of Arts and Culture vision of ‘culture as a means to grow social cohesion, economic growth and nation-building’ as stated in the Strategic Plan of 2008/2009 -2010/2011. This year Business and Arts South Africa also highlighted business support of culture in preparation for the World Cup, in support of the DAC strategy. RESTRUCTURING INTERNAL ORGANISATION The following restructuring has occurred at Business and Arts South Africa: Implementation of KPA’s and job trajectories; creation of a formal HR Policy and implementation of a Staff Training Policy. The position of Marketing and Operations Manager has been created and Business and Arts South Africa now offers an annual Internship programme. The organisation also has the ongoing pro-bono support of Wynn HR Consultancy.
GROWING INSTITUTIONAL MARKETING AND VALUE FOR OUR STAKEHOLDERS – BUSINESS AND ARTS In order to grow Business and Arts South Africa’s institutional brand positively in both the arts and business sectors, and in creating value for our stakeholders, the following have been implemented, and /or continue to be facilitated: I Hiring of Marketing and Operations Manager Germaine Gamiet II Re-launched Logo highlighting Business and Arts South Africa (as opposed to acronym BASA) as an energetic, engaged and present organisation III Re-launched interactive website with rapid and constant updates, highlighting the sector and arts projects IV Business and Arts South Africa Artstrack Research (the fourth in a series of documents reporting on the attitudes of the corporate sector, general public and the media) was made available to our members and the DAC in January 2010. This is a valuable tool in advocating greater involvement by the corporate sector, as it tracks audiences and interest levels across arts disciplines. V Implemented monthly eBulletin for members with best practice case studies and information around projects requiring support. VI Regular press releases to the media on the work of members. VII Events and Best Practice Seminars for members This year our members enjoyed a series of art events nationwide VIII Bespoke Consultancy for members Business and Arts South Africa has become an important resource, tracking information as diverse as visual artists in the Eastern Cape, to funding models of choral music nationwide, for members. Responding to the World Cup, the organisation has detailed the input of members into the arts during this period on its website, as part of the country’s legacy. IX Advocacy Business and Arts South Africa continues to make interventions in areas it considers critical for the sustainability of the arts sector. i. The Arts and Taxation - Since 2001, with assistance from Webber Wentzel Bowens in preparation of relevant documentation, Business and Arts South Africa has raised the issue of tax deduction for giving to the arts with the Minister of Finance and the Minister of Arts and Culture. It is Business and Arts South Africa’s contention that such philanthropy or donation would be encouraged by deductions being made available in the hands of the donor; and that example elsewhere demonstrates how a culture of philanthropy contributes to infrastructural investment and skills development, from which flows employment and regeneration. X Regional Representatives The regional representatives, currently active in KwaZulu Natal, Western and Eastern Cape, are effective in building awareness of Business and Arts South Africa’s activities in their regions, as reflected by growth in membership, supporting grant activity, mentoring and entries for the BASA Awards. Their presence offers arts and business a direct resource and personal relationship, and drives Business and Arts South Africa activities in their region. 13
Page 1 and 2: Annual report 2010
Page 3 and 4: Index Chairman's statement 2 Vision
Page 6 and 7: 04 VISION To attract corporate sect
Page 8 and 9: 06 Johannes Segogela, Nkosi Sikelel
Page 10 and 11: 08 As example, VANSA Western Cape h
Page 12 and 13: GOVERNANCE For the year ended 31 Ma
Page 16 and 17: 14 XI BASA Awards The annual Busine
Page 18: • The Business and Arts South Afr
Page 21 and 22: SPONSORS: Distell Foundation Pick n
Page 23 and 24: Sponsors: City Property Administati
Page 25 and 26: Recipient Organisation: Appollo Mus
Page 27 and 28: Supporting Grant: R15 000,00 Date F
Page 29 and 30: Project Barloworld Artworks Mentori
Page 31 and 32: RepoRt on otheR leGal anD ReGulatoR
Page 33 and 34: Directors' Report The directors sub
Page 35 and 36: STATEMENT OF CHANGES IN EQUITY FIGU
Page 37 and 38: schemes are funded both by member a
Page 39 and 40: 7. Surplus for the year Surplus for
Page 41 and 42: 15. Directors' emoluments No emolum
Page 43 and 44: Corporate members of BUSINESS AND A

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