ANNUAL REPORT 2010 - Business and Arts South Africa
ANNUAL REPORT 2010 - Business and Arts South Africa
ANNUAL REPORT 2010 - Business and Arts South Africa
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<strong>Business</strong> <strong>and</strong> <strong>Arts</strong> <strong>South</strong> <strong>Africa</strong> continues to drive change<br />
in corporate sector thinking.<br />
While encouraging the business sector to see arts<br />
sponsorship as strategic business opportunity is<br />
fundamental to our philosophy, it is equally important to<br />
engender broader underst<strong>and</strong>ing of the role the arts can<br />
play within the socio-economic framework. Experience<br />
shows that the arts <strong>and</strong> culture can be <strong>and</strong> are, effectively<br />
integrated within education, skills-development, urban<br />
<strong>and</strong> rural regeneration, job creation, health <strong>and</strong> tourism.<br />
Less immediately tangible, but no less important, is their<br />
accepted value in addressing poverty of the mind,<br />
fighting social exclusion <strong>and</strong> thus growing civil society.<br />
Joachim Schonfeldt, Soccer City Soweto,<br />
<strong>2010</strong>. Oil paint <strong>and</strong> varnish on h<strong>and</strong>embossed<br />
Oregon pine panel. 73 cm<br />
(largest dimension). Private Collection<br />
(photograph: Wayne Oosthuizen) 05