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ANNUAL REPORT 2010 - Business and Arts South Africa

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<strong>Business</strong> <strong>and</strong> <strong>Arts</strong> <strong>South</strong> <strong>Africa</strong> continues to drive change<br />

in corporate sector thinking.<br />

While encouraging the business sector to see arts<br />

sponsorship as strategic business opportunity is<br />

fundamental to our philosophy, it is equally important to<br />

engender broader underst<strong>and</strong>ing of the role the arts can<br />

play within the socio-economic framework. Experience<br />

shows that the arts <strong>and</strong> culture can be <strong>and</strong> are, effectively<br />

integrated within education, skills-development, urban<br />

<strong>and</strong> rural regeneration, job creation, health <strong>and</strong> tourism.<br />

Less immediately tangible, but no less important, is their<br />

accepted value in addressing poverty of the mind,<br />

fighting social exclusion <strong>and</strong> thus growing civil society.<br />

Joachim Schonfeldt, Soccer City Soweto,<br />

<strong>2010</strong>. Oil paint <strong>and</strong> varnish on h<strong>and</strong>embossed<br />

Oregon pine panel. 73 cm<br />

(largest dimension). Private Collection<br />

(photograph: Wayne Oosthuizen) 05

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