STUDENT INTERNSHIP PROGRAMME (SIP) STUDENT GUIDELINES

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5. HUMAN RESOURCE MANAGEMENT 5.1 Comment on the organisation’s human resource planning for the various categories of staff, and if there is some form of career planning for its staff. 5.2 Give a description on the organisation’s recruitment and selection process with particular reference to its main sources and methods of recruitment, the line managers’ roles in the process as well as the interviewing techniques and use of any employment tests. Comment on their effectiveness. 5.3 Comment on the compensation package offered by the company and assess its effectiveness in attracting, retaining and motivating its employees (current and new). 5.4 Discuss the company’s performance appraisal system, and its effectiveness and relevance in assessing the performance of its employees. 5.5 Comment on the union (if any) and its activities. 5.6 Describe the company’s wellness programme(s) and comment on their effectiveness in promoting the employees’ Quality of Work Life (QWL). 5.7 Describe the nature and purpose of various tasks assigned to you. 5.8 Comment on the problems encountered. 5.9 Relate the principles you have learnt at TP to your work and describe • what was relevant; and • what improvements could be made to the curriculum 6. MARKETING COMMUNICATION For your SIP report, you are requested to prepare a marketing plan to describe how the company manages its products. 6.1 Executive summary Present a brief overview of your plan and recommendations for quick management review. 6.2 Situation analysis a. Company Background • mission statement, corporate plan/long term goals/objectives, organisation chart, business units. b. Product • product category, life cycle stage, major brands, sales trends seasonality, distribution, pricing. c. Competition • description of major competitors, strengths and weaknesses of their product, competitors' distribution, advertising & promotions and pricing. d. Consumer analysis • refer to bases for market segmentation. Updated on 06/06/2008 14 Corporate Business SIP Committee ©
6.3 Threats and opportunities Identify the main threats, analyse opportunities and problems that might impact the product. 6.4 Objectives and issues Define the company's objectives for the product in areas of sales, market share, and profit, and the issues that will affect these objectives. 6.5 Marketing strategy a. Segmentation strategies b. Targeting strategies c. Positioning strategies 6.6 Marketing mix a. Product • product mix, brand/line extension, improvements, deletions, new product b. Services • primary/facilitating services, managing characteristics of services c. Distribution • penetration, types of outlets, geography, service level d. Pricing • pricing strategies and rationale e. Marketing communications • Analysis of past marketing communications plan • Implications of above marketing analysis • Recommendations on how they would improve the marketing communications aspects f. People • customer service, relationship marketing with customers, internal marketing, types and levels of servicing provided by company 6.7 Calendar of activities a. A schedule and timing of Marketing/Advertising & Promotion (A&P) programmes. 6.8 Control and evaluation a. Forecasting - optimistic and realistic forecast. b. Budgeting - compared with previous year, budget for Marketing/ A&P program. c. Evaluation - survey, feedback to track competitors, Marketing/ A&P program. 6.9 Recommendation Now that you have worked in the company and thought through your project, what are your recommendations for improvements to management? Updated on 06/06/2008 15 Corporate Business SIP Committee ©
Page 1 and 2: STUDENT INTERNSHIP PROGRAMME (SIP)
Page 3 and 4: OBJECTIVES SIP The 3 key objectives
Page 5 and 6: Supervisor for endorsement, with a
Page 7 and 8: 1.4.5 Upon completion of the SIP, s
Page 9 and 10: Appraisal (PA) form so that you are
Page 11 and 12: GUIDELINES TO WRITTEN REPORT SIP 1.
Page 13 and 14: 2. SIP COMPANY’S ENVIRONMENT MANA
Page 15: 3. BANKS/FINANCIAL INSTITUTIONS 3.1
Page 19 and 20: d. Describe the following work-flow
Page 21 and 22: 13. COMMUNICATIONS & MEDIA MANAGEME

STUDENT INTERNSHIP PROGRAMME (SIP) STUDENT GUIDELINES

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