STUDENT INTERNSHIP PROGRAMME (SIP) STUDENT GUIDELINES

11.1 Describe and draw the company’s corporate communications structure.
11.2 Describe the role of corporate communications in the company. Define the
company’s corporate communications strategy and objectives. Explain how
they are in line with the company’s mission statement, objectives and goals as
well as business plan.
11.3 Describe the corporate communications guidelines/policies in support of the
strategy and objectives.
11.4 Identify the company’s target audiences (internal and external) and describe
how the company communicates with its various stakeholders.
11.5 Describe and explain how the company manages its corporate identity and
image.
11.6 Identify and describe the communication tools used by the company for news
announcement and information dissemination.
11.7 Based on your understanding, critically analyse the effectiveness of the
company’s corporate communications program. What are some of your
recommendations?
11.8 Describe your role in the department/section.
11.9 Discuss the project(s) /event(s) you were involved in.
11.10 Describe the corporate communication lessons learnt from your SIP and how
the curriculum in TP has prepared you for it.
12. INFORMATION TECHNOLOGY (IT) (Including e-business)
12.1 Describe the organizational structure of the department you worked in terms of:
- number of staff
- duties and responsibilities of each staff
- workflow within the department
- relationship to the overall organization and its business
12.2 Discuss the roles of IT/e-business in the company/department. How do they
support the core business or help the company to be more competitive? If the
company has not implemented e-business, identify and discuss areas where
e-business could be implemented. Explain how this would help the company
to be more competitive.
12.3 Discuss the nature and purpose of tasks assigned to you. Comment on your
learning experience, problems encountered and suggestions to overcome
these problems.
12.4 Describe the business/information technology lessons learnt from your SIP
and how the curriculum in TP has prepared you for it.
Updated on 06/06/2008 18
Corporate Business SIP Committee ©