STUDENT INTERNSHIP PROGRAMME (SIP) STUDENT GUIDELINES

STUDENT INTERNSHIP 

PROGRAMME 

(SIP) 

STUDENT GUIDELINES 

Name: ________________________________ 

Class: ________________________________ 

LO: ________________________________ 

Updated on 06/06/2008 

Corporate Business SIP Committee ©

CONTENT 

Page 

I. Objectives of SIP 1 

II. 

Responsibilities & Expectations 

1. On-The-Job Training 2 

2. On-Campus Training 5 

3. Assessment 6 

4. Travelling Overseas 8 

III. Guidelines to Written Report 

1. Format of Report 9 

2. Company’s Environment Management Programme 11 

3. Guides to Functional /Specialised Areas 11 

4. Written Report Cover Page 20 

Important Note: 

Students are expected to be familiar with the requirements of the SIP as 

laid out in the Student Guidelines. Ignorance will not be accepted as a 

reason for non-compliance with any of the SIP requirements. 

Updated on 06/06/2008 


OBJECTIVES 

SIP 

The 3 key objectives of the Student Internship Programme are as follows: 

• To expose you to the business 

environment so that you will perform 

more competently in your future job. 

The attachment gives you the opportunity to 

apply knowledge as well as creativity in an 

actual working environment. 

• To initiate you into the world of work so 

that you will have a more realistic 

perspective of working life. 

The exposure provides an insight into areas 

such as job opportunities, expected 

responsibilities, and the customs and practices 

prevailing in company and industry. You learn 

to cope with work pressure and to manage 

working relationships. 

• To provide you with the opportunities to 

take responsibilities for your own 

learning and test your own 

resourcefulness. 

Learning by doing lets you experience and 

understand the work process. The process of 

solving problem in a working place allows you 

to apply and reflect on what you have learned 

in the Polytechnic. The extent of learning 

depends on your personal goals, 

resourcefulness and initiative. 

With a positive and conscientious attitude towards the job 

attachment, these objectives are achievable. 

The company provides the working context. 

The Liaison Officer (LO) provides the guidance. 

But it is YOU who must decide 

what and how much to get out of the experience. 

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RESPONSIBILITIES & EXPECTATIONS 


1. ON-THE-JOB TRAINING 

1.1 Attendance 

1.1.1 Students must record daily attendance either in the SIP 

Attendance form in the SIP Student Logbook or the company’s 

Time Card, whichever is applicable. Daily attendance must be 

endorsed by the supervisor in-charge. Where applicable, the 

company Time Card must be attached as an appendix to the 

final Written Report. 

1.1.2 Leave is not allowed except for the following: 

a) Medical Leave 

All medical certificates issued by a registered medical 

practitioner (i.e. not a Chinese sinseh) must be attached 

to the Leave Application Form. If you take excessive 

medical leave, you may be required to make up for the 

days taken without pay, at the discretion of your LO and 

the company. 

b) Compassionate Leave 

Only compassionate leave due to death of immediate 

family member will be allowed. A certified copy of the 

death certificate must be attached to the Leave 

Application Form. 

c) Special / Emergency Leave. 

This is subject to approval by Company Supervisor & LO 

on a case-by-case basis. 

d) Supplementary Examination Leave 

Students are entitled to 2 working days leave for every 

supplementary examination paper which they have to 

take. These 2 days include the day of the paper itself. For 

every additional supplementary paper, an additional 2 

days of leave will be allowed, subject to a maximum of 5 

working days. For example: 

If a student has to take 2 supplementary papers, he will 

be allowed 4 working days of study leave. If he has to 

take 3 or more supplementary papers, he will be allowed 

a maximum of 5 working days of study leave only. 

Students who take leave under a) and b) must inform the 

Company Supervisor and LO IMMEDIATELY. The form must 

be submitted within 2 working days to the Company 

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Supervisor for endorsement, with a copy forwarded to the 

respective LO for record. 

For leave applied under c) and d), students must obtain 

approval from Company Supervisor & LO first before they 

go on leave. 

Students should use the Leave Application Form available at 

website http://www-bus.tp.edu.sg/ under Industry / Student / 

Forms. 

1.1.3 Students who consume the approved leave under a) to c) may 

be liable for an extended SIP attachment. This serves to make 

up for the period of leave taken. An extended attachment period 

AND/OR other consequences may be imposed by the SIP 

Committee 

1.1.4 Absence without approval can result in an immediate failure 

of SIP. 

1.2 Discipline 

1.2.1 Disciplinary offences will be seriously dealt with and this can 

lead to a failure in the SIP. Should this happen, the student 

concerned might have to repeat the SIP in the following 

academic year. This in turn means a delay in graduation. 

1.2.2 The following constitute disciplinary offences: 

- Refusal to follow instructions. 

- Termination by the company due to poor performance or 

conduct. 

- Absence from work without valid reason. 

- Late for or absence from the SIP launch and On-Campus 

Training sessions without valid reason. 

- Non-conformity with company's dress code. 

- Unacceptable quality of work, such as untidiness and 

carelessness. 

- Tardiness in reporting for work. 

- Insubordination. 

- Pilferage of any forms, such as stationery and inventory. 

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- Failure to inform Company Supervisor of whereabouts 

when required. 

- Breach of confidentiality. 

- Photocopying of confidential information / documents 

without official permission. 

- Duplication of software/confidential information used by 

the company, without official permission. 

- Bringing personal or pirated software to the company. 

- Using company PC to surf the Internet for personal 

purposes 

- Terminating the attachment or “resigning” from the 

company without authorisation 

1.2.3 Under no circumstances are students allowed to terminate 

the attachment on their own accord. Students are to consult 

their LOs who will deal with any problems that arise. 

1.3 Liaison Officer (LO) 

1.3.1 A lecturer known as the Liaison Officer (LO) will be assigned to 

oversee each student’s attachment and will visit the company 

during the programme. 

1.3.2 Do not hesitate to approach the LO on any problems regarding 

the programme. 

1.3.3 In the absence of the LO, student is to contact the Alternate 

Liaison Officer (ALO). 

1.4 SIP Student Log Book 

1.4.1 Record daily activities, observations, learning points and 

reflections in the log book. A regular and consistent recording 

of the daily learning activities will facilitate good report 

writing later. 

1.4.2 At the end of each week, obtain comments or advice for 

improvement from the Company Supervisor (CS). 

1.4.3 Always keep the SIP student log book properly. A police 

report is required if it is lost as the information contained in the 

log book is confidential. 

1.4.4 Bring the SIP student log book to the On-Campus sessions and 

record significant learning points. 

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1.4.5 Upon completion of the SIP, submit the duly completed log book 

as an appendix to the written report. 

1.5 Training Programme 

1.5.1 The LO will hand each student a training programme that has 

been finalised in consultation with the CS. 

1.5.2 Use this programme as a frame of reference for the attachment. 

Approach the CS for advice should there be insufficient 

exposure/work on any items that are included in the programme. 

1.5.3 The programme may not have a comprehensive list of 

assigned work for the job attachment. The CS has the 

discretion to amend the assigned work during the SIP. 

2. ON-CAMPUS TRAINING 

2.1 On-Campus Sessions 

The number of on-campus sessions will vary from diploma to diploma. 

Students are to refer to the Programme Structure at the SIP website 

http://www-bus.tp.edu.sg/ under Industry / Student for more details of 

the on-campus sessions of your diploma. 

2.1.1 The purpose of the on-campus sessions are : 

- To allow sharing and communication among students 

attached to different companies. 

- For the LO to follow-up on students’ progress with regard to 

their work and the writing of the report. 

- For students to discuss any administrative matter or problem 

encountered at the company. The problem should be 

resolved together with the LO. 

- For students to present the attendance sheet and updated 

records of Daily and Weekly Summary of Tasks to the LO for 

review and comments. 

- For students to seek advice from LO on the completion of the 

written report. 

2.1.2 Failure to attend these sessions will be regarded as being 

absent from class. Disciplinary action will be taken which may 

result in an immediate failure of SIP. 

2.1.3 Students are to share and discuss situations and problems 

that surfaced during the SIP attachment. 

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3. ASSESSMENT 

2.1.4 Keen participation and constructive contribution by students will 

enhance the SIP learning process. 

3.1 Assessment structure 

3.1.1 The SIP assessment system is based on four components: 

a. Participation in Classroom Sessions 

b. Submission of e-journals 

c. Performance Appraisal by the Company Supervisor 

d. Written Report 

3.1.2 To pass SIP, students must fulfil the requirements of all the four 

components. The following grades will be awarded for each of 

the four components: 

• Pass with Commendation 

• Pass 

• Fail 

3.2 Participation in Classroom Sessions 

Classroom assessment will be based on the following factors: 

3.2.1 Attendance & Punctuality 

Students who are late for 15 minutes or more will be 

considered absent from the classroom session. 

3.2.2 Willingness and readiness to share and contribute. 

3.2.3 Ability to recall and relate theory to the real world. 

For those doing overseas SIP, an oral presentation of the report will 

replace the component on participation in classroom sessions. 

3.3 Submission of e-journals 

Students are required to submit e-journals to their LOs regularly 

through their TP email account. The content of the e-journal may 

include a brief summary of the work assigned and problems/difficulties 

encountered at the work place. 

3.4 Performance Appraisal by the Employer 

3.4.1 The Company Supervisor will appraise student’s on-the-job 

performance. Familiarise yourself with the Performance 

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Appraisal (PA) form so that you are fully aware of the 

Polytechnic and Company Supervisor’s expectations. 

3.4.2 Print a copy of the Performance Appraisal (PA) Form available 

at website http://www-bus.tp.edu.sg/ under Industry / Student / 

Forms and submit to your supervisor. Do not use the PA Form 

found in the Student Logbook. 

3.4.3 At the end of the attachment period, obtain the completed PA 

Form from the Company Supervisor. Place it in a sealed 

envelope and submit it together with the final written report to 

your LO. Inform your LO if your company supervisor has a 

different practice. 

3.5 Written Report 

3.5.1 Print the Written Report Cover Page found on page 20 of this 

guideline and attach as the cover page of the written report. 

3.5.2 Read the “Guidelines to Written Report” before starting the SIP, 

and be familiar with the written report assessment criteria. 

Submit the Written Report to the LO by the stipulated deadline 

specified in the respective diploma’s Important SIP Dates at 

website http://www-bus.tp.edu.sg/ under Industry / Student. Any 

report submitted after 5pm will not be accepted, and 

consequently student will fail the SIP. 

3.5.3 Seek advice from the LO during the final on-campus session 

regarding the written report. 

3.5.4 Attach the following as appendices to the written report: 

(i) SIP Student Log Book – to be duly completed and endorsed 

by the company supervisor and LO. 

(ii) Self Appraisal Form (available from website http://wwwbus.tp.edu.sg/ 

under Industry / Student / Forms Appendix B) 

– to be duly completed by student. 

Students MUST complete the on-line student feedback and write 

the Date/Time control number on the cover page of the written 

report. The student feedback website address can be found at 

http://www-bus.tp.edu.sg/ under Industry / Student / Reflecting 

on your SIP. A sample of the feedback form can also be found 

on Industry / Student / Forms Appendix C. 

3.6 Overall Assessment 

3.6.1 Based on the four components (items 3.2 to 3.5), an overall 

grade of Pass with Commendation, Pass or Fail will be awarded. 

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3.6.2 To obtain an overall grade of Pass with Commendation, a 

student must do well in all four components. 

3.6.3 Students who fail the SIP must repeat the SIP attachment. The 

Diploma will not be awarded should student fail SIP in the 

second attempt. 

3.6.4 While repeating the SIP, student is required to pay 50% of the 

tuition fee and the full miscellaneous fees. In addition, the 

student’s graduation will be delayed. 

4. TRAVELLING OVERSEAS 

The procedures for students who are required to travel out of the country (e.g. 

Malaysia, Indonesia, etc.) as part of the SIP attachment are as follows: 

4.1 Inform LO immediately. 

4.2 At least three weeks before leaving Singapore, complete the 5 forms 

necessary for travelling overseas and submit to your LO. 

These are available from the website http://www-bus.tp.edu.sg/ under 

Industry / Student / Forms. 

4.3 Ensure that the company has arranged for a travel insurance policy for 

the whole travel duration. 

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GUIDELINES TO WRITTEN REPORT 


1. WRITTEN REPORT REQUIREMENT 

1.1 The Written Report is one of the four components. Failure to submit 

the written report covering the required details will mean noncompletion 

of this component, thus student is deemed not to have 

completed the SIP. The length of the written report should be between 

10 and 15 pages, excluding appendices. The report should be typedwritten, 

double-spaced, using Helvetica font size 12 or Times New 

Roman font size 12. 

1.2 Report Format 

In writing the SIP report, please apply the format and skills of report 

writing taught during your first year Communication Skills course. The 

written report should have the following structure: 

1. INTRODUCTION 

1.1 Purpose 

• tells the readers what you want to achieve through the report - state 

the objectives you have set for the report. 

1.2 Background 

• provides information on the context of the report such as brief details 

about the company and your role in the company/department. 

1.3 Method of Investigation 

• where and how you got the information for writing the report. 

1.4 Scope 

• the areas this report is limited to or the extent of coverage of the report 

- refer to your year 1 report writing book if you are unclear about this. 

2. FINDINGS 

2.1 Describe the learning experience as well as problem solving situations. 

See “Functional/specialised areas” from page 14 onwards. 

2.2 Describe the environment management or “green” programme that is in 

place in the company and explain the reasons behind the programme. If 

the company does not have such a programme, discuss how a “green” 

programme will benefit the company and the environment. See page 11 

for more details on what constitute environmental issues. 

2.3 Identify and describe the type of IT support that is used in the 

organisation. Explain how the use of IT software assists in increasing the 

efficiency of the organisation. Comment on your computer literacy in 

comparison with the desired computer literacy required to perform the 

job. 

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3. REFLECTION AND SELF APPRAISAL 

3.1 Reflect on the learning experience and skills learnt. Critically evaluate 

your performance during the attachment. Use Appendix D as a selfevaluation 

of your own performance during the company attachment. 

Your critical, yet authentic, evaluation gives you an opportunity to reflect 

on your strengths and weaknesses, which are, in turn, instrumental in 

helping you identify your developmental needs. 

3.2 Comment on the service culture of the company by reflecting on one 

positive and one negative incident you have encountered in the course of 

completing the assigned job. 

3.3 List the knowledge, skills and attitudes learnt from the attachment. (You 

may include skills such as drafting skills, inter-personal relationship 

skills, computing skills, etc.) 

4. CONCLUSION 

4.1 State your overall conclusion about the attachment. 

5. RECOMMENDATIONS 

5.1 Provide feasible recommendations to improve your performance in the 

job(s) you have been assigned. 

5.2 If you have to do your SIP again with the same firm, what would you do 

differently in order to: 

• maximise your learning during SIP 

• improve your performance in the job(s) you have been assigned. 

WARNING! 

Under no circumstances should you plagiarise. 

If you have to quote, please acknowledge your source. 

If you were found to have plagiarised, you would be SEVERELY 

PUNISHED and would FAIL your written report. 

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2. SIP COMPANY’S ENVIRONMENT MANAGEMENT PROGRAMME 

2.1 Objective 

Over the years, there is a growing concern over the environment that 

we live in. Urbanisation and industrialisation have brought with them 

pollution, global warming and depletion of natural resources. 

Protecting the environment from further damage has become part of 

many organisations’ corporate responsibility. To demonstrate their 

commitment, many companies are working towards the ISO 14000 

Environmental Management System certification. 

2.2 Report Requirement 

As one of the key objectives of SIP is to prepare you for the working 

world, it is important that you are aware of the environmental or green 

issues that affect us. Your SIP company provides you with an 

excellent opportunity to learn more about these issues. Discuss and 

reflect your learning points in the written report. However, if your SIP 

company does not have a environment management programme in 

place, you can discuss how the company or society can benefit from 

such a programme by addressing the environmental issues that are 

critical to your SIP company. The following are some environmental 

issues that you can look at: 

• Pollution e.g. air, water, disposal of general waste 

• Energy or water conservation 

• Resource conservation 

Remember, all organisations can play their part in protecting the 

environment through recycling, reusing, reducing, or recovering. 

3. GUIDES TO FUNCTIONAL/SPECIALISED AREAS 

3.1 You are expected to write on the functional/specialised areas in the 

Findings section of your written report. The contents of this part of the 

report will depend on the type of organisation, the specific department 

you worked in, and the specific nature of the job. The report may focus 

on one specific functional area, or it may be a combination of a few 

areas that you were exposed to during the course of the SIP. 

3.2 The questions only serve as guidelines. The report may include areas 

not covered by these questions. 

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1. ACCOUNTING 

1.1 Describe the organisational structure of the accounting department in terms of 

the 

• number of staff. 

• functions/ duties of each staff. 

1.2 Describe the accounting system 

• state the method of data processing, manual or computerised. If latter, 

state name of accounting package/s used. 

• if procedures manual is in use, state its purpose and content. If possible, 

explain the structure of its chart of accounts. 

• identify the types of transactions processed in the department you worked 

in, describing the workflow of the department or document flow of these 

transactions, as well as the internal control elements that take place within 

the system. 

• identify the main types and purposes of reports produced in your 

department. 

1.3 Describe the nature and purpose of various tasks assigned to you. 

1.4 Comment on the problems encountered. 

1.5 Relate the principles you have learnt at TP to your work and describe 

• what was relevant; and 

• what improvements could be made to the curriculum. 

2. FINANCE 

If you were attached to a non-financial institution (i.e. a manufacturing or commercial 

company) and assigned to its finance department: 

2.1 What types of financial institutions does the organisation have account 

relationship with? (e.g. banks, finance companies, merchant banks etc.) 

2.2 What types of facilities does the organisation have from these financial 

institutions? How do the facilities assist in the operations of the company? 

2.3 Describe how the department invests and manages the excess funds of the 

company. 

2.4 Describe, if applicable, how the department manages the foreign currency 

exposure of the company. 






Updated on 06/06/2008 12 


3. BANKS/FINANCIAL INSTITUTIONS 

3.1 Describe the major products of your company. What are its target market 

groups and promotional activities taken? How does your company package 

the products to remain competitive? 

3.2 Describe the organisation structure of your financial institution and the role of 

your department in the organisation. 

3.3 Describe the organisation structure in your department 

• number of staff 

• functions/duties of each staff 

• workflow within your department 


3.5 Comment on the quality of service provided by the staff to customers as well 

as between departments in the company. 




• what improvements could be made to the curriculum 

4. AUDITING 

For audit assignments, report on the assignment where you spent most time in or 

where you learnt most. 

4.1 Inspect permanent files, current files and audit programmes. Identify their 

contents and comment on their usefulness. 

4.2 Describe 

• purpose of conducting audits. 

• how junior audit staff are taught by supervisors. 

• how junior audit staff should be taught by their supervisors. 

4.3 Describe briefly the experiences in the audit assignment: 

• audit client assigned to. 

• nature of client's business. 

• types of accounts audited e.g. cash, accounts receivable, accounts 

payable etc. 

• audit procedures assigned to you. 

• rationale for carrying out the audit procedures above. 

• problems encountered in carrying out the audit assignments. 

• lessons learnt from the assignment. 

4.4 Describe and comment on the reports produced by the Audit Supervisor after 

each audit assignment. 

4.5 Relate the principles you have learnt at TP to your assignment and describe 



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5. HUMAN RESOURCE MANAGEMENT 

5.1 Comment on the organisation’s human resource planning for the various 

categories of staff, and if there is some form of career planning for its staff. 

5.2 Give a description on the organisation’s recruitment and selection process 

with particular reference to its main sources and methods of recruitment, the 

line managers’ roles in the process as well as the interviewing techniques and 

use of any employment tests. Comment on their effectiveness. 

5.3 Comment on the compensation package offered by the company and assess 

its effectiveness in attracting, retaining and motivating its employees (current 

and new). 

5.4 Discuss the company’s performance appraisal system, and its effectiveness 

and relevance in assessing the performance of its employees. 

5.5 Comment on the union (if any) and its activities. 

5.6 Describe the company’s wellness programme(s) and comment on their 

effectiveness in promoting the employees’ Quality of Work Life (QWL). 





• what improvements could be made to the curriculum 

6. MARKETING COMMUNICATION 

For your SIP report, you are requested to prepare a marketing plan to describe how 

the company manages its products. 

6.1 Executive summary 

Present a brief overview of your plan and recommendations for quick 

management review. 

6.2 Situation analysis 

a. Company Background 

• mission statement, corporate plan/long term goals/objectives, 

organisation chart, business units. 

b. Product 

• product category, life cycle stage, major brands, sales trends 

seasonality, distribution, pricing. 

c. Competition 

• description of major competitors, strengths and weaknesses of their 

product, competitors' distribution, advertising & promotions and 

pricing. 

d. Consumer analysis 

• refer to bases for market segmentation. 

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6.3 Threats and opportunities 

Identify the main threats, analyse opportunities and problems that might 

impact the product. 

6.4 Objectives and issues 

Define the company's objectives for the product in areas of sales, market 

share, and profit, and the issues that will affect these objectives. 

6.5 Marketing strategy 

a. Segmentation strategies 

b. Targeting strategies 

c. Positioning strategies 

6.6 Marketing mix 

a. Product 

• product mix, brand/line extension, improvements, deletions, new 

product 

b. Services 

• primary/facilitating services, managing characteristics of services 

c. Distribution 

• penetration, types of outlets, geography, service level 

d. Pricing 

• pricing strategies and rationale 

e. Marketing communications 

• Analysis of past marketing communications plan 

• Implications of above marketing analysis 

• Recommendations on how they would improve the marketing 

communications aspects 

f. People 

• customer service, relationship marketing with customers, internal 

marketing, types and levels of servicing provided by company 

6.7 Calendar of activities 

a. A schedule and timing of Marketing/Advertising & Promotion (A&P) 

programmes. 

6.8 Control and evaluation 

a. Forecasting - optimistic and realistic forecast. 

b. Budgeting - compared with previous year, budget for Marketing/ A&P 

program. 

c. Evaluation - survey, feedback to track competitors, Marketing/ A&P 

program. 

6.9 Recommendation 

Now that you have worked in the company and thought through your project, 

what are your recommendations for improvements to management? 

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7. RETAIL MANAGEMENT 

7.1 Describe the organisation structure and retail format of your company. 

7.2 Discuss its segmentation, targeting and positioning approach. 

7.3 Identify your firm’s main competitors and list some of their competitive 

strengths. 

7.4 Perform a brief SWOT analysis of the company. 

7.5 Evaluate the company’s strategies on: 

. Merchandise Buying 

. Pricing Policy 

. Visual Merchandising 

. Customer Relationship Management 

. Retail Branding 

. Store Operations 

. Advertising and Promotions 

7.6 Describe the nature and purpose of the various tasks assigned to you and 

how they relate to the subjects you have covered so far in your RMT course. 

7.7 Comment on the different kinds of retail management problems encountered 

and suggest relevant recommendations. 

8. LOGISTICS AND OPERATIONS MANAGEMENT 

8.1 Set-up of Department 

a. Give a description of the department you are attached to in relation to the 

overall organisation, and its business. 

b. Comment on problems encountered. 

8.2 Project-based Attachment 

a. State the objective(s) of the project(s) that you have undertaken. 

b. Describe the existing work methods and/or procedures for the specific 

area under study. 

c. Describe the various steps you have taken to analyse the issues/problems 

for your study. 

d. Summarise the data and findings of your project. 

e. Outline the alternative feasible solutions you have identified. 

f. Evaluate the alternative solutions and give your recommendations. 

8.3 Functional-based Assignment 

Describe the nature of work 

a. Describe the work you have been assigned. 

b. Describe the work practices and the methods/procedures used to solve 

problems. 

c. Describe how your specific work area fits into the overall running of the 

business of the company. 

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d. Describe the following work-flows: 

• where does the input(s) to your work area come from? 

• how are the inputs processed? 

• who would be using the results of your work and where are the results 

of your work being used? 

8.4 Analyse your work 

a. Give your views/opinions/comments of the work you have done. 

b. How does it contribute to the overall performance of the department and 

the company? 

c. Suggest possible ways of how the areas of your work may be improved. 

d. Give realistic and workable recommendations for improving the area of 

work, and include any detailed examples and steps/procedures. 

9. BUSINESS ADMINISTRATION 

9.1 Describe the organisational structure of the department you are attached to in 

terms of : 

• number of staff. 

• duties and responsibilities of each staff. 

• workflow with your department. 

• relationship to the overall organisation and its business. 

9.2 Discuss the nature and purpose of tasks assigned to you. Comment on your 

learning experience and on the problems encountered and suggestions to 

overcome these problems. 

9.3 Reflect on the subjects and principles you have learnt at TP and relate them 

to your SIP work. Describe the usefulness and relevance of your studies and 

what recommendations would you like to make to improve the effectiveness 

of the company’s administrative matters. 

10. TOURISM AND LEISURE BUSINESS 

10.1 Describe the organisation structure and workflow in the department you are 

working in. 

• number of staff 


• workflow within your department 

• work culture - bureaucratic/informal 

10.2 Comment on the problems encountered in 10.1. 

10.3 Describe how marketing strategies are planned and implemented. 


10.5 Describe the key areas that would contribute to the success of an exhibition, a 

convention, an event, a visitor attraction, a travel agency, a hotel, a country 

club or a restaurant. Describe the nature and purpose of various tasks 

assigned to you. 


10.7 Describe an interesting/memorable event which happened during the SIP 

attachment. What are the lessons you have learnt from this event? 

10.8 In what ways has current economic situation affected your SIP company? 

11. CORPORATE COMMUNICATIONS 

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11.1 Describe and draw the company’s corporate communications structure. 

11.2 Describe the role of corporate communications in the company. Define the 

company’s corporate communications strategy and objectives. Explain how 

they are in line with the company’s mission statement, objectives and goals as 

well as business plan. 

11.3 Describe the corporate communications guidelines/policies in support of the 

strategy and objectives. 

11.4 Identify the company’s target audiences (internal and external) and describe 

how the company communicates with its various stakeholders. 

11.5 Describe and explain how the company manages its corporate identity and 

image. 

11.6 Identify and describe the communication tools used by the company for news 

announcement and information dissemination. 

11.7 Based on your understanding, critically analyse the effectiveness of the 

company’s corporate communications program. What are some of your 

recommendations? 

11.8 Describe your role in the department/section. 

11.9 Discuss the project(s) /event(s) you were involved in. 

11.10 Describe the corporate communication lessons learnt from your SIP and how 

the curriculum in TP has prepared you for it. 

12. INFORMATION TECHNOLOGY (IT) (Including e-business) 

12.1 Describe the organizational structure of the department you worked in terms of: 

- number of staff 

- duties and responsibilities of each staff 

- workflow within the department 

- relationship to the overall organization and its business 

12.2 Discuss the roles of IT/e-business in the company/department. How do they 

support the core business or help the company to be more competitive? If the 

company has not implemented e-business, identify and discuss areas where 

e-business could be implemented. Explain how this would help the company 

to be more competitive. 


learning experience, problems encountered and suggestions to overcome 

these problems. 

12.4 Describe the business/information technology lessons learnt from your SIP 

and how the curriculum in TP has prepared you for it. 

Updated on 06/06/2008 18 


13. COMMUNICATIONS & MEDIA MANAGEMENT 

13.1 Describe the organization structure and workflow in the department you are 

working in. 

• staff strength 


• work culture 

• relationship to the overall organization and its business 

13.2 Explain how 13.1 are in line with the company’s mission statement, objectives 

and goals as well as business plan. 


learning experience and on the problems encountered. Provide 

suggestions/recommendations to overcome these problems. 

13.4 Identify and describe the communication tools used by the company for news 

announcements and information dissemination. 

13.5 Describe how marketing strategies are planned and implemented. 


13.7 In what way has the current economic situation affected your SIP company? 

13.8 Describe an interesting/memorable event which happened during the SIP 

attachment. What are the lessons learned from this event? 

13.9 Reflect on the subjects and principles you have learnt at TP and relate them 

to your SIP work. Describe the usefulness and relevance of your studies and 

what recommendations would you like to make to improve the effectiveness 

of the company’s administrative matters. 

Updated on 06/06/2008 19 


WRITTEN REPORT 


Student Name Tel. No. Admission No. Tutorial Group *Date/Time Control No. 

Name of Company Name of Supervisor Tel. No. 

Name of SIP Tutor / Careperson Tel. No. Name of LO Tel. No. 

ASSESSMENT OF WRITTEN REPORT 

ASSESSMENT CRITERIA 

MARKING 

SCHEME 

% 

Presentation & Layout 3 

Organisation 5 

Language 10 

MARKS 

AWARDED 

% 

Content 

Introduction 10 

Findings - Main findings 20 

- Environment Management 5 

- IT support 5 

Reflection 20 

Conclusion 7 

Recommendations 10 

Appendices 5 

Relevant work related materials 

Daily & Weekly Summary of Tasks 

Self Appraisal 

Attendance & Payment Summary 

GRAND TOTAL 100% 

*Retrieve online Date / Time control number after you have completed “Reflecting on Your 

SIP” online feedback. LO will return the report unmarked if this survey is not completed. 

For Official Use: 

1. E-journal marks [ _____/_____ ] 

Feedback given to student on __ / __ / __ on PA, written report and e-journal. 

__________________ 

Signature of LO 

_________ 

Date 

2. Marks for moderated PA [Mark: ___/60] and Written Report [ __ /100] appear to be 

consistent with award of marks for classroom sessions and e-journals [Mark : ___/___] 

________________________________ 

Signature of SIP Tutor /Careperson/LO 

_________ 

Date 

Updated on 06/06/2008 20

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