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Vol 10, No 3 - Financial Planning Association of Malaysia

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Starting Them Early<br />

Denver: The <strong>Financial</strong> <strong>Planning</strong><br />

<strong>Association</strong>® (FPA®), the Academy <strong>of</strong><br />

<strong>Financial</strong> Services, Ameriprise <strong>Financial</strong><br />

and the Certified <strong>Financial</strong> Planner<br />

Board <strong>of</strong> Standards, Inc. (CFP Board)<br />

recently announced the 20<strong>10</strong> <strong>Financial</strong><br />

<strong>Planning</strong> Challenge, a competition<br />

designed exclusively for college and<br />

university finance undergraduate degree<br />

programmes registered with the CFP<br />

Board, or related fields <strong>of</strong> study.<br />

The groups developed the <strong>Financial</strong><br />

<strong>Planning</strong> Challenge to support the next<br />

generation <strong>of</strong> financial planners by:<br />

engaging students and programme<br />

directors in the financial planning<br />

community; raising awareness <strong>of</strong> career<br />

opportunities; and encouraging learning<br />

and networking in the financial planning<br />

pr<strong>of</strong>ession.<br />

The Challenge’s inaugural year will feature<br />

19 teams from 13 schools across the U.S.<br />

who will compete to advance through<br />

three phases:<br />

1. <strong>Financial</strong> <strong>Planning</strong> Case Study<br />

2. The “How Do You Know Challenge,”<br />

a trivia-style financial planning<br />

knowledge contest<br />

3. <strong>Financial</strong> <strong>Planning</strong> Case Study<br />

Presentation<br />

In the first phase <strong>of</strong> the competition all<br />

student teams have been given pr<strong>of</strong>iles for<br />

two hypothetical clients. They will prepare<br />

a client welcome letter and a one-page<br />

summary outline <strong>of</strong> an Investment Policy<br />

Statement that identifies the hypothetical<br />

clients’ objectives, risk tolerance,<br />

appropriate asset allocation ranges and<br />

benchmarks for performance evaluation.<br />

Student teams must also submit a written<br />

explanation about how the investment<br />

strategy fits into the hypothetical clients’<br />

overall financial plan.<br />

After the first phase is judged and<br />

awarded, the top eight teams will advance<br />

to the second phase <strong>of</strong> the competition.<br />

Sponsored by the participating<br />

organisations, teams will receive monetary<br />

support to attend FPA Denver 20<strong>10</strong> and<br />

the AFS Annual Meeting to participate in<br />

The <strong>Financial</strong> <strong>Planning</strong><br />

Challenge’s inaugural<br />

year will feature 19<br />

teams from 13 schools<br />

across the U.S. who will<br />

compete to advance<br />

through three phases.<br />

the “How Do You Know Challenge.” During<br />

this question and answer trivia format,<br />

teams will showcase their knowledge as<br />

the host fires questions based on relevant<br />

(continues to page 43)<br />

CFP certification as the global symbol <strong>of</strong><br />

excellence in financial planning.”<br />

The 2009 gains in these territories also were<br />

impressive. Last year, the numbers <strong>of</strong> CFP<br />

pr<strong>of</strong>essionals in India and the People’s Republic<br />

<strong>of</strong> China grew by nearly 80 percent over the<br />

previous year, while Indonesia recorded an<br />

increase <strong>of</strong> 41 percent and the number <strong>of</strong> CFP<br />

pr<strong>of</strong>essionals in Brazil rose 28 percent.<br />

“The Chinese economy’s unprecedented<br />

growth over the past 30 years has created<br />

a great demand for financial planning<br />

services,” said Feng Liu, PhD, chairperson<br />

<strong>of</strong> FPSB China. “FPSB China introduced the<br />

CFP certification programme at the right<br />

time to meet the increased demand for<br />

financial planners. We attribute the success<br />

<strong>of</strong> the CFP certification programme in<br />

China to the combination <strong>of</strong> strong global<br />

standards and effective local practices.”<br />

Brazil is also experiencing a period<br />

<strong>of</strong> accelerated economic growth. Ulf<br />

Mannhardt, CFP, president <strong>of</strong> IBCPF<br />

said, “As incomes increase and more<br />

consumers recognise the importance<br />

and benefits <strong>of</strong> financial planning, the<br />

need is growing for financial planners<br />

seeking to distinguish themselves as<br />

competent and ethical financial planners<br />

through the world-class CFP certification<br />

programme.”<br />

Overall, the number <strong>of</strong> CFP pr<strong>of</strong>essionals<br />

grew in 2009 by 6.4 percent to more than<br />

126,000 in the 23 territories where FPSB<br />

has member organisations.<br />

The 4E Journal 41

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