Download - Philly Ad Club

ELEMENTS OF ADVERTISING
Photography - Digitally Enhanced
74 . C
Logo
72 .
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDY® Award
20nine
Magpie Pie Company
Magpie Pie Company Brand Creation
Gary Kopervas, VP, Brand Strategy
Kevin Hammond, Creative Director
Ashley Thurston-Curry, Art Director
Erin Doyle, Graphic Designer
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
Masterminds
Boomtown Casino
Boomtown Branding Photography
Steve Belkowitz, Photographer
RT Herwig, Creative Director
Animation or Special Effects - Video or Film
75 . A
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDY® Award
Hanlon Creative
KIWI
KIWI Stay Dry
Christopher Hanlon, Creative Director
Brian Loper, Art Director
Nicole Dimotsis, Art Director
Jim Eyles, Art Director
Michael Rinnan, Graphics - 3D - E/FX
Mark Christy, Director
Brian T. Murray, DP
Marie Patriarca, Producer
Robin Rue, Producer
Shannon Oakley, Account Management
Denise Green, Account Management
NFL Films, Production
Inside Digitas Health’s
“helping, not selling” philosophy
Today’s consumers are swept up in a rising tide of
expectation for marketing that caters to their needs.
With new digital and mobile tools at their fingertips,
consumers have the power not only to tune out valueless
marketing, but to consult instead the experience of
people like themselves.
Customers want and expect brands to participate in the
decision-making process; they want brands to focus on
helping, not selling.
Digitas Health takes this challenge to heart. Brands can
truly connect by educating consumers in entertaining,
yet meaningful ways. Shire’s unbranded “Own It”
campaign, featuring Maroon 5 lead singer Adam Levine,
helped to educate young adults about the prevalence of
adult ADHD and encouraged them to take responsibility
for their condition. Since launching in June 2011, the
effort has helped more than 567,000 people “own” their
ADHD.
For more information, visit www.helpingnotselling.com.
John Anthony, Scott Waz, John Baker and Bryan
McGee comprise Philadelphia Post. With over 80
years of ad making experience under one roof,
this truly Philadelphia centric post facility offers
complete creative and production solutions for any
media project. They are experts in audio production,
sound design, original music and voice casting, as
well as Philadelphia’s premier ADR stage and ISDN
destination. They specialize in HD shooting and
editorial, motion graphics, color grade and finishing
for corporate, commercial and web-based clients.
Philly Post mixes for film, television and radio,
including recording, mixing and mastering for music
artists. They have worked with every ad agency in
Philadelphia and dozens more across the country, as
well as for Hollywood studios and network TV shows
on a regular basis, Philadelphia Post is proud to be
an integral part of making this city look and sound so
good. Visit them at phillypost.tv
2012 ADDY AWARDS 55