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Animation or Special Effects - Video or Film 75 . A Cinematography 77 . Award: Entrant: Advertiser: Title: Credits: Sound - Sound Design 76 . C Silver ADDY® Award Blue Visual Effects PA Department of Tourism PA Tourism Howard McCabe, Executive Creative Director Erik Silverson, Creative Director Jen Kuptsow, Producer Sam Roe, Animator Adrienne Weikel, Designer Jennifer Todd, Producer Pete Rydberg, Sound Design Award: Entrant: Advertiser: Title: Credits: Gold ADDY® Award Red Tettemer + Partners parx casino parx casino “Entourage” Steve Red, Chief Creative Officer Steve O’Connell, Executive Creative Director Bryon Lomas, VP, Creative Director Mark Garman, Writer Jimmy Diebold, Director Joe Mosca, Editor Vic Carreno, Editor Diana Montagna, Senior Account Manager Jared Scott, Managing Partner Award: Entrant: Advertiser: Title: Credits: Gold ADDY® Award ShootersINC Big Smack Drugs, Inc. Bob Schachner, Sound Designer Cinematography 77 . Sound - Sound Design 76 . C Award: Entrant: Advertiser: Title: Credits: Gold ADDY® Award NFL Films NRG NRG ‘NFL Sponsor Presentation’ Brian T. Murray, DP Jonathan Klein, Director Award: Entrant: Advertiser: Title: Credits: Gold ADDY® Award NFL Films NRG NRG ‘NFL Sponsor Presentation’ Steve Moseley, Sound Engineer Jonathan Klein, Director David Stiles, Editor 56 Philly Ad Club
Cinematography 77 . Award: Entrant: Advertiser: Title: Credits: Silver ADDY® Award Red Tettemer + Partners parx casino parx casino “Celebrity” Steve Red, Chief Creative Officer Steve O’Connell, Executive Creative Director Bryon Lomas, VP, Creative Director Mark Garman, Writer Jimmy Diebold, Director Joe Mosca, Producer Vic Carreno, Editor Diana Montagna, Senior Account Manager Jared Scott, Managing Partner TV Spots by Budget (based on total production cost) - Less than $25,000 79 . A Award: Entrant: Advertiser: Title: Credits: Gold ADDY® Award Red Tettemer + Partners TuB Gin TuB Prohibition Steve Red, Chief Creative Officer Steve O’Connell, Executive Creative Director Bryon Lomas, VP, Creative Director Bill Starkey, Creative Director Steve Thompson, Associate Creative Director John Connor, Writer Ahmad Ajouz, 3D Animator Cate Mahoney, Account Manager Carla Mote, Managing Partner LOCAL ONLY CATEGORIES TV Spots by Budget (based on total production cost) - Less than $25,000 79 . A Award: Entrant: Advertiser: Title: Credits: Gold ADDY® Award Diccicco Battista Communications The Original Canal’s Canal’s “Bottle Talk” Campaign Sean Donahue, Creative Director Stephen Merino, Copywriter Scott Welliver, Creative Technologist Rebecca Moore, Art Director KNOW WHAT? Mediocrity sucks. That’s what we say. Because at BLUE (visual effects), we’ve never really been satisfied with the status quo, with delivering work that fails to push the envelope. That’s just not how we work. With every new project, we dive in head first. We blaze a new trail, and try to disturb the peace along the way whenever it’s possible. We push each other and every project and all of our clients to the outer limits of possibility and beyond. That’s just how we do it. Originally founded in 1999 as a broadcast design and editorial house, Blue has since evolved into a full-service post-production, audio and design studio. Our endless list of capabilities includes editorial and finishing, motion graphics design, animation, visual effects and full service audio production. And our facilities even boast an on-site studio space with a 2-wall hard cyc. From Discovery Channel to Spike TV, from Travel Channel to Comcast, we’re committed to pushing brands forward and creating experiences that engage, excite and ultimately make people sit up and take notice. We are outcasts by design. We take no quarter. We never compromise. We’re Blue. 2012 ADDY AWARDS 57
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sponsors Philadelphia 2012 Winners
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ADDY Awards Judges Regular Judges S
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ADDY Awards Judges Interactive Judg
Page 8: SPONSORS The Philly Ad Club extends
Page 11 and 12: BEST OF INTERACTIVE ADDY® One Tric
Page 13 and 14: BEST OF TV ADDY® Philadelphia Eagl
Page 15 and 16: BEST OF PUBLIC SERVICE ADDY® Neima
Page 18 and 19: SALES PROMOTION Point of Purchase -
Page 20 and 21: Brochure - Four-color 07 . B Brochu
Page 22 and 23: We’re a new kind of Philly radio
Page 24: More genres to choose from. Just wh
Page 27 and 28: Specialty Advertising - Other Merch
Page 30 and 31: Site - Interior Still or Static 17
Page 32: NON-TRADITIONAL ADVERTISING Single
Page 35 and 36: Sadly, No Addy Awards. (but plenty
Page 37 and 38: LEAD MEDIA SPONSOR: BRYN MAWR FILM
Page 39 and 40: Unworldly Augmented Reality www.blu
Page 41 and 42: BAZINGA! What a difference a show m
Page 44 and 45: Online - Internet Commercials 36 .
Page 46 and 47: Campaign - 40 . Local, Single (one
Page 48 and 49: TV Self-Promotion - Single 46 . A R
Page 50 and 51: Consumer, Regional / National 54 .
Page 52 and 53: Broadcast/Electronic - Interactive
Page 54 and 55: Creative Services and Industry Supp
Page 56 and 57: To help you survive your office par
Page 60 and 61: TV Spots by Budget (based on total
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