Boxoffice-August.28.1972

SEE THIS DARING MOTION PICTUR 

• AUGUST 28, 1972 

NATIONAL EXECUTIVE EDITION 

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AUGUST 28, 1972 

Vol. 101 No. 20 

THAT'S 

TELLING AND SELLING 

the name of the game for 

NATO's "FABULOUS 500" and current 

reports thereon are giving reassurance 

that it is taking hold out there in 

Exhibitionland! Paul Lyday, national coordinator 

of this progressive project, has 

outlined in some detail a substantial 

volume of concrete evidence of exhibitor 

planting activity— publicity that is—and 

its growth is keeping up in big towns 

and small towns alike. 

This past week, a special report has 

come from Edward H. Seguin, director of 

advertising and publicity of the ABC 

Great States, Inc., headquartered in Chicago 

but operating theatres in other 

cities throughout Illinois and Northern 

Indiana. Highlighting some of the points 

he makes are the following: 

• The key word in my opinion of accomplishing 

the objectives of NATO's new project is 

ENTHUSIASM. Withoul it no showman can 

accomplish very much in selling lai his attractions, 

and (b) a better image for the industry. 

• Enthusiasm is a little difficull to convey 

except through personal, face-to-face contact. 

\n.l we were taken aback by the suggestion in 

Paul Lyday's recent newsletter that there is a 

practice current, if not widespread, of simply 

mailing publicity to newspapers. 

• Any showman who relies on mailing his 

publicity material simpl) is contributing to an 

editor's wastebasket, And if he limits hi.- contact 

to the telephone in seeking promotion tie-ups in 

his community, he simply is contributing to the 

telephone company's income. 

e> Kin-oiling in the "500" means sustained, 

around-the-clock, day-to-day dedication in meeting 

the challenge of selling our industry in our 

own indiv iilual areas. 

• Another aim is to expand and improve the 

coverage given our business in all press media. 

Ml of ii- are aware that there has been .1 gradual 

decline in ihe quantity and quality of movie 

news, paced, il would seem by the increasing 

permi--i\eness in screenplays that has resulted 

in - e i.illiei raunch\ releases. 

9 An obvious objective is to offset the lessening 

el lorls id' distributor- in -pleading advance 

awareness of their product. With the paring 

several years ago of press and exploitation personnel 

l>\ a number of distributors, even major 

studios today fail to give important product thi 

early build-up needed to create a ready market 

for il. We repeat. 0111 purpose i- not to point 

the finger of blame. 

• There's a job to be done by the entire industry 

and at least the "FABULOUS 500" can 

he the pace-setters both for exhibition as well as 

for 

distribution. 

• The job in Chicago is one of constantly 

selling the amusement editors of our four metropolitan 

dailies on the need for more and more 

advance product news. And if the material is 

nol always available, we burn up the telephone 

wires to obtain it. 

• (tin Chicago radio and TV stations novi 

give more time today than in previous years to 

movie news and reviews. No one here takes 

credit for it. It seems to be the trend around 

the country. Here, again, personal attention insures 

better treatment at the hands of the air 

critics. The attention includes screenings, prompt 

servicing of material, and advance booking 

flashes. 

• We also believe a revival of showmanship 

at the point of sale is one of the major contributions 

that the "FAB1 LOT S 500" can make. And 

this, too, means a selling job when it comes to 

drumming up aw ay -from-the-theatre excitement 

and community support. It is also a matter of 

initiative and resourcefulness. 

• One other facet of the "FABULOUS 500" 

should be cited. It is a concerted effort, meaning 

a lot of competitors in exhibition are working 

together. And that has to pay dividends for 

the 

industry. 

• We mav not all profit alike bul. in work- 

. . Let's work 

ing together, the industry max well weather some 

of the problems that now beset us . 

to that end. 

Doubtless, that includes full and proper 

cooperation on the part of the distributors, 

for it is to them the exhibitors 

must look for the source material about 

their pictures. And this must be provided, 

at least two or three weeks in advance 

of a picture's opening, to build up the 

want-to-see interest of the public. This 

also would benefit subsequent bookings 

in and around these areas. The exhibitors 

can take care of planting the publicity 

"seeds," but it is up to the distributors 

to supply them. 

UL yMJL^y^

; 

Revise Clockwork Orange 

MPAA Rates Film R 

Hollywood — The M P A A's 

Code and Rating Administration announced 

I hursdaj (24) that a revised 

version of "A Clockwork Orange" had 

been reviewed In it and round to be 

suitable for an K rating. 

However, the re-rating will not become 

effective until such time as Warner 

Bros., the film's distributor, has 

complied with a rating system regulation 

which provides that a previously 

exhibited film cannot be distributed 

with a new rating unless and until it has 

first 

been withdrawn from distribution 

completely for a period of at least 6(1 

days. 

The revised version of "A Clockwork 

Orange" contains, in two scenes, 

visual material less explicit than that 

in the X-rated version currently in distribution. 

Once "A Clockwork Orange" has 

been withdrawn from distribution completely 

for the required period of 60 

days, prints of the revised version will 

be substituted for all prints of the version 

currently in release, as required 

by rating system regulations. 

Film Grosses in 1971 

Highest in 4 Years 

WASHINGTON—Motion picture theatre 

grosses totaled $1.2 billion in 1971 to lead 

all forms of spectator entertainment, according 

to the Commerce Dept.'s annual national 

income survey. This figure represents almost 

half of the $2.5 billion spent by the 

American public on movies, theatre and 

opera and is a record high for the past four 

years. 

The survey revealed that admissions to 

legitimate theatres, opera and related forms 

of entertainment amounted to $733 million 

while spectator sports drew $537 million. 

The $1,214 billion grossed in 1971 by 

film theatres, according to the current survey, 

was up from $1,126 billion in 1970, 

$1,099 billion in 1969 and $1,045 billion 

in 1968. 

The national income of the motion picture 

industry as a whole accounted for well 

over one-third of the amusement and recreation 

services total of $3.5 billion. Film 

business income rose to $1,564 billion, compared 

with $1.1551 billion in 1970, $1,465 

billion in 1969 and $1,535 billion in 1968. 

Other statistics in the survey showed that 

the film industry; paid employees $1,384 

billion in 1971 in wages, salaries and other 

forms of compensation, carried an average 

jf 201.000 full-time and part-time workers 

on its payrolls and paid its fulltime employees 

average annual earnings of $7,174. 

NATO IN 

Charges 

PROTEST TO FCC 

That CATV 'Assumptions 

Would Void Theatres 

NEW YORK 

- The National Ass'n of 

Theatre Owners (NATO), expressing concern 

about the siphoning of current movies 

to 

hotel pay TV, nevertheless moved before 

the Federal Communications Commission to 

intervene in the complaint proceeding 

brought by Sterling Manhattan Cable Television, 

Inc., against the New York Telephone 

Co. to cease and desist in providing 

non-broadcast video transmission service to 

Trans-World Communications. Trans-World, 

a subsidiary of Columbia Pictures Industries, 

is transmitting current movies to various 

hotels in New York City. 

Opposes Sterling Argument 

Lining up against Sterling's complaint 

and argument that hotel pay TV should be 

prohibited in order to avoid adverse economic 

consequences to the cable industry, 

NATO's opposition statement underlines 

two fallacies in the CATV company's reasoning. 

In the first place, it points out that 

the question of whether the FCC should 

regulate non-broadcast pay TV has not 

been authoritatively settled, and that the theatre 

owners' group has not yet had an opportunity 

to submit its extensive comments 

in the rule making proceeding (Docket No. 

19554) recently initiated by the FCC "for 

the cablecasting of programs for which a 

per-program or per-channel charge is 

made." 

The second fallacy in Sterling's reasoning, 

according to NATO, is the mistaken assumption 

by the cable operators that, having 

conclusively determined to regulate nonbroadcast 

pay TV, the FCC has also conclusively 

determined to permit unrestricted 

cable pay TV exhibition of current movies. 

In this connection, the exhibitor group cited 

the commission's acknowledged intention 

to consider appropriate rules to safeguard 

the free TV system. Another question to be 

pondered in the public interest before any 

basic decisions are made is the drastic possibility 

of FCC action substituting CATV 

for theatres as the primary outlet for motion 

picture exhibition. 

Also Injures Free TV 

As an intervener, NATO indicated, among 

other things, that it will show that siphoning 

of programs from free TV is inherent in 

cable pay TV exhibition of current movies 

and that unrestricted cable pay TV exhibition 

of current movies will involve serious 

and complex questions of morality. Until 

such time as these problems are resolved, 

NATO concludes "the action Sterling requests 

is premature." 

To clarify the NATO action, Martin 

Newman, national chairman of the exhibitor 

group's pay TV committee, stressed the 

concern of theatre owners with the nonbroadcast 

video transmission of current 

movies via hotel pay TV. He emphasized 

that theatre owners must be disturbed when 

entrepreneurs like Trans-World and other 

Rights 

similar companies are permitted "to siphon 

oil lor hotel pay TV feature films that are 

still being or are about to be exhibited in 

motion picture theatres." 

"These arc rights which theatre owners, 

up until now, enjoyed exclusively with clearance 

protection over all communications 

media. Cable TV systems never had such 

rights and cannot assume that they do without 

a definite ruling." Newman stated. 

"It would certainly appear that the FCC 

would be giving CATV systems a most unfair 

competitive advantage permitting the 

use of their operating revenues and profits 

as a carrier of TV signals to purchase entertainment 

product as an originator of entertainment 

programs over pay TV channels," 

he added. 

The NATO motion for leave to intervene 

was filed before the FCC by Michael 

Finkelstein and Martin E. Firestone, attorneys 

for NATO. 

Objecting to "the creation of a massive, 

multi-state, inter-connected CATV pay TV 

network with Sterling as the primary program 

distributor." NATO filed a petition 

earlier with the FCC to deny the applications 

of Sterling Communications for construction 

permits for three cable television 

relay stations. 

Proposals Made by Sterling 

According to the NATO petition, Sterling's 

purpose with these applications is to 

provide its CATV systems in Manhattan 

and Long Island with a program service 

consisting of feature films and sporting 

events for which Sterling will hold the distribution 

rights. Sterling also proposes to 

interconnect by microwave common carrier 

with unaffiliated CATV systems 

throughout New York and Pennsylvania to 

provide the same feature films and sporting 

events. 

"Sterling conspicuously avoids stating 

whether these cable-casted feature films and 

sporting events will be presented on a separate 

fee, pay television basis by either 

Sterling's CATV systems or those unaffiliated 

systems to which the cablecasts will be 

delivered by microwave," states the NATO 

petition, adding that "there is evidence that 

the true purpose of the applications is the 

delivery of a cable pay TV service." 

As exhibits. NATO submitted a copy of 

Sterling's letter to its subscribers, announcing 

the company's intent to offer motion 

pictures now being shown in theatres on pay 

TV channels in the CATV communities. 

The petition emphasized that such distribution 

via the proposed CARS common carrier 

interconnections "will seriously and 

adversely affect the well being of motion 

New York City and other 

picture theatres in 

communities" by siphoning off part of the 

theatre's potential audience and perhaps the 

pictures themselves, thereby denying to theatres 

the product necessary for their continued 

existence. 

BOXOFFICE :: August 28, 1972

Paramount, Three Directors Form 

Joint Film Production 

NEW YORK — Paramount 

Pictures 

Corp., has formed a jointly owned production 

company called "The Director's Company," 

headed by Peter Bogdanovich, 

Francis Ford Coppola and William Friedkin, 

it was announced by Frank Yablans, 

president of Paramount. 

The company will 

be owned 50 per cent 

by Paramount Pictures, a subsidiary of 

Gulf + Western Industries, Inc., and 50 

per cent by the three directors. Bogdanovich, 

Coppola and Friedkin will produce 

and direct a minimum of three films each 

and serve as executive producer of at least 

one film each over a six-year period. Paramount 

will finance and distribute a minimum 

of 12 films with a total investment of 

$31,500,000. The company will be headquartered 

on the West Coast. 

May Invite More Directors 

"It is anticipated that the new company 

may invite additional important film directors 

to join it," Yablan said. 

Yablans long has been on record as favoring 

the alignment of creative talents with 

major film companies to provide an artistic 

relationship healthy for both the company 

and the filmmaker. 

The Director's Company will be established 

as a separate unit from Paramount Pictures 

Corp. It is anticipated that the new 

company will become a public entity at a 

future date. 

This is indeed a special and thoroughly 

unique relationship for a major motion picture 

company to undertake. Yablans stated, 

"Paramount is delighted to be associated 

with recognized artists of the creative skills 

of Bogdanovich, Coppola and Friedkin.'' 

Yablans further noted that 

the unique relationship 

between Paramount and the Director's 

Company will provide a continuity 

of product, and affords the top creative 

people in the industry the independence to 

produce quality films while being guaranteed 

their own artistic freedom and control 

over their endeavors. Yablans pointed out, 

"This is in keeping with Paramount's wellestablished 

concept of cooperation between 

film production and distribution/ promotion." 

'Revolutionary Collaboration' 

Yablans recently was quoted as 

defining 

such agreements between film companies 

and independent producers as "a revolutionary 

new collaboration in which management 

respects the creativity of the individual 

filmmaker, and in which the latter 

respects the creative potential of management." 

Bogdanovich, Coppola and Friedkin all 

have scored amazing boxoffice records for 

their recent films. The anticipated gross 

film rental of Bogdanovich's "The Last 

Company 

Picture Show" and "What's Up, Doc?", 

Coppola's "The Godfather," and Priedkin's 

"The French Connection" is expected to 

be over $200 million. 

All three directors are under 33 years 

of age and each have been nominated for 

or have won Academy Awards for their 

cinematic achievements within the last 

several 

years. 

Stuart Millar Makes Tour 

To Promote 'Legends' 

NEW YORK—Stuart Millar, producerdirector 

of "When the Legends Die," began 

a three-city tour on behalf of the 20th 

Century-Fox release Sunday (20) in Dallas. 

Following that, he participated in a full 

round of press activities in Denver and 

Los Angeles. 

"When the Legends Die" stars Richard 

Widmark and introduces Frederic Forrest. 

Based on the classic modern novel by Hal 

Borland, the screenplay for the Stuart 

Millar production was written by Robert 

Dozier. 

British Concern to Show 

Movies on Hotel TV 

NEW YORK—Columbia Pictures Industries, 

Inc., Rank Organization and Rediffusion, 

Ltd., have formed a new concern 

in Britain, Hotelevision, Ltd., for the showing 

of motion pictures in Britain hotels by 

means of closed-circuit television. A similar 

system is already in operation in the U.S. 

by Columbia's Trans-World Communications 

division. 

Hotelevision will have an initial operating 

capital of approximately $1 million. Trans- 

World is providing 40 per cent of the capital 

and the Rank Organization and Rediffusion, 

Ltd. will each supply 30 per cent. 

Pittsburgh Exhibitors Say 

X-Rated Movies Draw 

PITTSBURGH—The city's Garden Theatre 

recently abandoned its policy of featuring 

children's fare and now favors lowbudget 

X-rated films. Theatre operators. 

Mr. and Mrs. Bob Hoffman, complained 

that lack of audience response prompted the 

switch. Rather than lose their livelihood, 

they opted successfully for the scorchers. 

Children's films drew fewer than 20 patrons 

a day; the new policy has kept the theatre 

from closing its doors. 

Columbia Moves to New Burbank Building 

The new Columbia Pictures Industries building on Colgems Square at the 

Burbank Studios houses Columbia Pictures in the wing to the right and Screen 

Gems in the left wing. The building is occupied by Columbia and Screen Gems 

West Coast executives and staffs. 

BURBANK, CALIF. - Columbia Pictures, 

located at Sunset and Gower in Hollywood 

since 1924, completed its move to 

new headquarters on Colgems Square at the 

Burbank Studios in Burbank during the 

Saturday (19) weekend. The relocation 

hey. in last April following announcement 

o\ the joint venture by Leo laffe, president 

of Columbia Pictures Industries; Ted Ashlev, 

chairman and chief executive officer of 

Warner Bros., and Stanley Schneider, president 

of Columbia Pictures. 

West Coast executives and staff now occupy 

the Columbia Pictures Industries 

Building at the Burbank Studios, which is 

being operated as a consolidated studio 

facility by Columbia Pictures and Warner 

Bros. Each company will continue to operate 

its motion picture, TV and other production 

activities completely, separately 

and independently of each other and will 

continue to maintain separate organizations 

for this purpose. 

Columbia Pictures executives and departments 

moving to Colgems Square included: 

Peter Guber, vice-president in 

charge of U.S. production; lohn Veitch, 

vice-president of production operations; 

Ray Kurtzman. vice-president of business 

affairs; Jack Atlas, vice-president of West 

Coast advertising and publicity; Robert 

Littman, senior executive of creative affairs 

department; James T. Johnson, controller- 

West Coast operation, and Jonie Taps, 

executive in charge of music operations. 

Under the joint operation designed to 

eliminate uneconomic production overhead, 

the Burbank Studios, under the supervision 

ill Robert Hagel, will rent studio space and 

technical production facilities to Columbia 

and Warner Bros, as well as to third 

parties. 


Director Voices Views 

On Making Belinda' 

By JOHN COCCHI 

NEW YORK—For Hugh A. 

Robertson, 

"Melinda" represents the culmination of 20 

years of hard work. The new black action 

film for MGM marks the directorial debut 

of Robertson, who had worked as one of 

the industry's few black film editors for 

many years. Robertson spoke about his 

career and his views at a luncheon also attended 

by Rosalind Cash, who co-stars in 

"Melinda" with Calvin Lockhart and Vonetta 

McGee. 

Ten Black Technicians on Crew 

The editor-turned-director said that the 

crew of 40 that worked on the film included 

ten black technicians and this was a "marvelous 

victory." He called his film a departure 

from the one-sided exploitation films 

aimed at black audiences and said that, for 

the first time, a major film had a black producer, 

director, writer, editor and cast. The 

producer is ex-Rams football star Pervis 

Atkins, the writer is Lonne Elder III (who 

also appears in the film) and the editor is 

Paul L. Evans. Asked why he didn't do 

the editing himself, Robertson confessed 

that he's too close to his material to be 

objective. 

The motion picture industry should make 

"entertaining, educational and meaningful" 

films, declared Robertson. He feels that his 

film handles the dope problem, violence 

and language in a tasteful yet realistic 

manner, while the love affair between Lockhart 

and Miss Cash is depicted in a believable 

way. Miss Cash said that she was 

happy to be playing a non-stereotyped 

character, a black woman who heads a publishing 

company. 

First returns on "Melinda" and the general 

reaction to the film already have 

prompted a sequel, "Frankie J.," which is 

set to roll Feb. 1, 1973. This film will 

continue the adventures of Lockhart's soul 

disk jockey character and his relations with 

Miss Cash. Robertson and Miss Cash have 

traveled to Chicago and Philadelphia on 

behalf of "Melinda" and attended a special 

screening for the National Ass'n of Radio 

and TV Announcers at their annual convention. 

Forms Production 

Company 

Robertson, who edited "Shaft" and won 

an Academy Award nomination for his 

work on "Midnight Cowboy," has formed 

his own production company, Share Productions, 

Inc. On his schedule are a horror 

movie on voodoo, a black musical, the 

life story of the first black patron saint, 

Benedict, and an African love story, based 

on the Beatrice Head book, "Maru." 

Miss Cash, who admits that her name 

hasn't been too helpful in regard to money 

matters, has had an impressive list of film 

credits. She has had starring or co-starring 

roles in "The All American Boy," "Omega 

Man," "The New Centurions" and "Hickey 

and Boggs." 

Europix Int'l Introduces 

Executives to the Press 

NEW YORK. — Europix 

International, 

Ltd. introduced its executive personnel to 

the [Mess at a recent luncheon here. President 

Herbert Schimmel presented Bob Kilgore, 

the newly appointed national sales 

manager, and Kenneth Frankel and Russell 

Schwartz, the heads of R. K. S. Films, Inc., 

Europix's wholly owned subsidiary. 

Kilgore. who has had vast experience in 

theatrical distribution, resigned his position 

as vice-president and general sales manager 

of Geneni Film Distributing Co., Los Angeles, 

to accept the Europix position. Previously. 

Kilgore worked for nine years with 

Loew's Inc. and had been associated with 

several independent film distributors. 

R. K. S. Films has announced nation-wide 

openings for its anti-marijuana film, "Reefer 

Madness." Made in 

the '30s and released 

reportedly in 1936 (hut trade reviewed in 

1939), the film is considered a classic of its 

type although its main value lies in its camp 

appeal. Enjoying a sustained run at New 

York's Bleecker Street Cinema, "Reefer 

Madness" will be playing in Boston, Miami, 

Kansas City, New Orleans, New Jersey, 

Provincctown (Mass.) and Westhampton 

(Long Island) and on various college cam 

puses, by the beginning of September. 

Schimmel, who travels nine months a year 

on behall ol I mopiv went public with the 

company April 27 of this year. Kilgore said 

that the company expects to release four to 

six features yearly, all being "low budget 

films with commercial value." Europix's releases 

"can be exploited into great grosses," 

he stated. Kilgore predicted that Europix 

will be an important name within a year. 

Now It's 

'Blume in Love' 

HOLLYWOOD—Paul Mazursky is doing 

a complete reversal and will call his 

new Warner Bros, picture "Blume in Love" 

and not "Love in Blume," which it was 

originally entitled. The picture, to be produced 

and directed by Mazursky from his 

own script, stars George Segal, Susan Anspach. 

Kris Kristofferson. It starts shooting 

on September 1 1. 

IMITATION MAY BE THE SINCEREST 

FORM OF FLATTERY 

But 

Sometimes it 

Confuses the Customers! 

ENTERTAINMENT VENTURES, INC. 

Mighty Monarch of the Exploitation-Film World 

IS KNOWN THROUGHOUT THE WORLD 

MOTION-PICTURE INDUSTRY BY THE INITIALS: 

OTHERS MAY CALL 

THEMSELVES: 

ECI • EGI • EZI • EDI 

BUT DON'T BE MISLED! 

There is only One EYI 

And That is: 

ENTERTAINMENT 

VENTURES, INC. 

1 654 CORDOVA ST. LOS ANGELES, 

CALIF. 90007 AC 213/731-7236 

David F. Friedman, President 


'Deliverance Gets Top Atlanta Award; 

WB Film Is Honored in Five Categories 

ATLANTA - 

Not since the days of 

"Gone W'ilh the Wind" has a motion picture 

stirred up .is much comment and excitement 

as has Warner Bros.' "Deliverance," based 

on an Vtlantan's first novel and filmed in 

the wilds oi North Georgia. 

Therefore, it came as no real surprise 

when the picturizaiion of poet James Dickers 

novel was adjudged winner of the top 

prize, the Golden Phoenix, at the fifth 

annual Atlanta International Film Festival 

brilliant awards banquet in the Sheraton 

Biltmore Hotel's Grand Ballroom Saturday 

(19) night. 

Presented by Martin Landau 

Martin landau, screen, stage and television 

personality, made the presentation 

and James Dickey, now poet-in-residence 

at the University of South Carolina, was 

right there to accept it. 

And so was J. Hunter Todd, founder 

and director of the festival, who beamed 

his approval as the successful festival neared 

its end "in the black" for the first time, 

according to Todd himself. 

John Boorman. who directed "Deliverance," 

was named best director by the 

judges, and John Voight, who co-starred in 

the film with Burt Reynolds, was given 

the best actor award. 

Cicely Tyson, who played the part of 

the mother in 20th Century-Fox's "Sounder." 

another story of the Deep South, was 

honored as best actress; Ned Beatty, a featured 

player in "Deliverance," best supporting 

actor and Oaxchitl. the Indian actress in 

Brut Productions' "Count Your Bullets," 

making her acting debut, was tapped as 

best supporting actress. (This marked the 

first time in the festival's history these five 

honors have been bestowed by the judges.) 

Dickey was kept hopping accepting the 

awards for the "Deliverance" people, because 

he was quite close to all of them, 

since he wrote the screenplay based on his 

novel and played a gruff North Georgia 

sheriff in the picture. 

'Sounder' Is Given Award 

"Sounder," relating the story of a sharecropper 

family in Louisiana during the depression, 

was awarded a Silver Phoenix, as 

best feature film of the festival. 

Other Silver Phoenix winners were Pyramid 

Films "Solo." best short subject; Atlantan 

Fritz Rolland's "Floating Opera," best 

experimental film, and NASA's "Man's 

Reach Should Exceed His Grasp," best 

documentary. 

thing," made by Cine/Graphique, winning 

the Golden Dove Award. 

"Western," by Joe Shelton, received the 

Forward Atlanta Award for the best film 

produced in Atlanta. 

Interfilm made three awards for the 

best work by students: the gold medal was 

won by "Men of Dark Tears," University 

ol Southern California; the silver medal 

went to "Eugene," by Marian Siegel. and 

the bronze was taken by "A Young Man's 

Romance." by Threshold Films. 

'Dulcinia,' 'Slaughter^ Honored 

Other special awards included one for 

Tom Priestly as best editor for "Deliverance" 

and there was one for Cinevision's 

"Dulcima" for best cinematographer. 

"Dulcima" also received a gold medal 

for major studio feature and a silver medal 

went to American International Pictures' 

"Slaughter," starring Jim Brown, in the 

same category. 

Special jury awards were given to "Is 

There Sex After Death?" an Abel-Child 

Production; "Feel" and "Confessor," Bergman/ 

Sof fin Films; "Arnold's Wrecking 

Company," Goodtimes, Inc.; "False 

Weight," Intertel-Productions; and "The 

Policeman," Ephi Productions of Israel. 

More gold medals were awarded to 

Parrot Productions' "Crushproof," for first 

feature, and Two's Company's low budget 

feature, "Who Fears the Devil?"; documentary 

feature, "Such as We," by Film 

Enterprises; foreign feature, "Ten Days' 

Wonder." Levitt-Pickman Films. 

Silver medals were awarded to Karen 

Sperling for first feature, "Make a Face," 

which she wrote, produced, directed and 

starred in; low budget feature, "The Only- 

Way Home," Washita Films; documentary 

feature. "Rainbow Bridge." Antakara 

Films; and foreign feature, "Man Is Not 

a Bird," Grove Press. 

Bronze medals went to first feature. 

"Bushman." by Bushman & Co.; low budget 

feature. "No Deposit, No Return." Golden 

Union Films; documentary feature, "Wet 

Earth and Warm People," National Film 

Board of Canada, and foreign feature. 

"Igorota," Nepumoceno Productions. Philippines. 

Record of 1,50(1 Entries 

this year's film festival set a record with 

1,500 entries from 32 countries, making it 

the largest festival in the world. 

Winding up the festival was the showing 

of "The Best of the Festival" at six 

screening sessions in the 1,900-seat Symphony 

Hall in Atlanta's $20,000,000 Memorial 

Arts Center complex. 

Due to the success of this year's festival 

director Todd announced that the 1973 

festival will run for two weeks in the last 

half of September, superseding this year's 

"Ten Great Days in August," which they 

were, starting with the opening night showing 

of "Deliverance" at $5 and $7.50 a 

ticket to a Standing Room Only crowd. 

CALENDAR 

Special Critics' awards went to "Count 

Your Bullets," produced by Harvey Matofsky 

and directed by William Graham, and 

Avco Embassy's "Arruza," filmed in Mexico 

and which took 14 years to complete. 

"Like a Crow on a June Bug," filmed by 

Producers I landing ( orp., in and around 

Valdosta. won the Tara Award for the 

best film by a Southern producer. 

Best film dealing with world peace was 

titled "Hello, I Need to Tell You Somee

William Zellen Elected 

GCC Ass't Treasurer 

BOSTON— Richard A. Smith president 

of General Cinema Corp.. has announced 

the election, hy the hoard of directors of 

William Zellen, assistant treasurer and 

corporate counsel: Francis Charles, assistant 

vice-president, film, and Mayer Rabinovitz, 

assistant 

secretary. 

Earlier the appointment of Dick Dickerson, 

as a regional film buyer, had been 

announced hy Larry l.apidus, GCC vicepresident, 

film. Dickerson, who was formerly 

associated with Loews Theatres and U.S. 

Cinema, will report directly to Francis 

Charles, assistant vice-president, film. The 

newly elected officers are headquartered 

at General Cinema's Boston office. 

Melvin R. Wintman, executive vicepresident, 

has announced the promotion of 

three of the Boston-based company's theatre 

managers to the position of division 

managers. The trio, all General Cinema 

veterans, consists of Bernard Bispeck, Bob 

Painter and Larry Pittman. 

Bispeck, who has been manager of the 

Parmatown Cinema I & II in Parma. 

Ohio, will supervise General Cinema's units 

in Philadelphia. Baltimore, Norfolk and 

Charlotte. A veteran of 30 years in the 

industry, Bispeck began his career with 

Associated Theatres of Cleveland. He joined 

General Cinema in 1956 as manager of the 

circuit's Chapel Hill Cinema I & II in 

Akron. Ohio. 

Painter will supervise General Cinema's 

theatres in Northern California and in the 

state of Washington. A graduate of Fresno 

State University, he has been manager of 

the circuit's Sacramento Inn Cinema I cV II 

in Sacramento. Calif., since L969. He entered 

the industry as an usher in 1963, while 

still in high school, in Fresno. He advanced 

to assistant manager in 1967 at General 

Cinema's Manchester Mall Cinema in Fresno, 

and was an assistant for the circuit in 

Reno, Nevada, Sacramento and Hayward, 

Calif., prior to his managerial appointment 

in Sacramento. 

Pittman entered the industry in 1953 

as an usher in Knoxville, Tenn. After attending 

Syracuse University, he held 

managerial posts for Wilby-Kincey in 

Knoxville and Atlanta. Pittman joined General 

Cinema in 1963 as a manager in Tampa 

and was subsequently transferred to Orlando 

as manager of the Parkwood Cinema, a 

position he held until his recent promotion. 

Roz Russell, Clint Eastwood 

Named by President Nixon 

WASHINGTON -- Film stars Rosalind 

Russell and Clint Eastwood have been appointed 

by President Richard M. Nixon to 

six-year terms as members of the National 

Council on the Arts. 

The two replace Helen Hayes and Charlton 

Heston, whose terms expire September 

3 and who cannot, by law, be reappointed 

to the council. The new appointees' terms 

will expire Sept. 3. 1978. 

MP's 1st 

Global Sales 

Drive to Be Oct. 8 22 

NEW YORK— American International 

Pictures has announced that the company 

will hold its first international sales drive, 

the Samuel Arkoll International Sales Drive, 

October 8-22. The drive will be a worldwide 

project conducted by the AIP sales 

stall and will cover Europe, Latin America 

and the Far East. 

The purpose of the sales drive will 

be to 

establish the highest possible level of sales 

activity for the company's most successful 

release in its eighteen year history, "Slaughter." 

starring Jim Brown and Stella Stevens. 

The year 1972 saw the innovation for the 

export division of American International 

Pictures. In May, the division held its first 

international sales convention at the Cannes 

Film Festival in France. 

Jules Stein, vice-president of American 

International Pictures export corporation in 

charge of international sales and distribution, 

will be in Latin America in late August 

setting up plans for the sales drive. 

Show Magazine Boosts Two WB Films 

NEW YORK—The September issue of 

Show magazine devotes seven pages to an 

illustrated article by Lewis Archibald on 

Robert Redford and the two films in which 

he stars for Warner Bros., "The Candidate" 

and the forthcoming "Jeremiah Johnson." 

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* 50 years of experience in the field. 

* 60 salesmen providing up-to-the-minute 

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For further information contact: 

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Garrett Tuck — Western Division 

11200 East 64 St Terrace; Raytown, Mo. 41336 

(816) 358-2888 

Motion Picture Advertising Corp. 

(Subsidiary of Cadence Industries Corp.) 

641 Lexington Avenue, New York, N.Y. 10022 

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Filming of 'Pope Joan' 

Discussed by Director 

By JOHN COCC HI 

NEW YORK— Michael 

Anderson, director 

of Columbia Pictures' "Pope Joan," 

believes that .1 woman was Pope in the 9th 

Century, hut was careful to make his film 

in such a manner .is to leave room for 

doubt. While he and the cast and crew 

came to belies e in Pope loan and in the 

film the) were making, Anderson wants 

the legend to speak for itself. The John 

Briley script has a modern parallel for 

two reasons: because circumstances are the 

same today as they were in the 9th Century 

and because Anderson didn't want to 

be accused ol "telling the truth as only 

1 see it." 

Portraying Pope Joan and her modern 

counterpart is Liv Ullmann, the awardwinning 

star of Ingmar Bergman films. Miss 

Ullmann became absolutely convinced of 

Joan's existence, said Anderson, and that's 

the only way she could have played the 

role. During the course of an interview, 

Anderson voiced the belief that her performance 

is of Academy Award potential. 

As a result of "Pope Joan," Miss Ullmann 

was signed for "Forty Carats," "Lost 

Horizon" and "The Abdication," three 

major films. 

Gathering his international cast together 

was no easy chore, Anderson admits. Joan 

had a difficult role to cast, said Anderson, 

until he saw Miss Ullmann perform at an 

Oslo Theatre. Young British actress Lesley- 

Anne Down was the 17-year-old star of 

several British films when she was signed. 

Veteran star Olivia de Havilland, however, 

wanted the part of the Mother Superior, 

which she plays with much dignity. 

The men in the movie are enacted by 

Maximilian Schell (an Oscar-winning actor 

who says he hates to see himself on screen 

and prefers to direct), Franco Nero, Trevor 

Howard. Patrick Magee and Jeremy Kemp. 

Howard and Kemp are part of Anderson's 

"stock company," the latter actor having 

made his film debut in the director's 

"Operation Crossbow" (1965). Anderson 

prefers to do films with actors he has 

worked with before. Among his credits are 

the all-star "Around the World in 80 days" 

(1956), two of Gary Cooper's last films, 

"The Wreck of the Mary Deare" (1959) 

and "The Naked Edge" (1961). and one 

of James (agney's last pictures, "Shake 

Hands With the Devil" (1959). Obviously, 

he can work with any major name. 

Anderson was in New York for the world 

premiere ol "Pope Joan" at the Columbia 

1 rheatre here August 15. He also will be 

attending the film's premieres in London. 

Paris, Rome and Milan in October. His 

planned version ol " 

1 .11 Pan," a $13 million 

spectacular about the birth of Hong 

Kong, was shelved when MGM changed 

hands, I 

herefore, he's more secretive about 

his next project. He does plan, however, 

a World War 11 storj and a contemporary 

political thriller, based on a novel, the 

latter to be filmed in Europe. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program 

Title Distributor Rotlnfl 

The Baby (Scotia) PG 

Dagmar's Hot Pants, Inc. (*) 

(Trans-American) 

[r] 

Disciples of Death (Artists Int'l) PG 

The Half-Breed (TWI National) [g] 

The Last House on the Left (Hallmark) [r] 

The Legend of Boggy Creek (P & L) 

[§] 

The Naked Countess (Crown Int'l) [r] 

Payday (Cinerama) [r] 

The Petty Story (Rowland-Lakso) 

[g] 

Que Hacer (TWI National) 

Trinity Is Still My Name 

[rJ 

(Avco Embassy) 

[g] 

(*) Supersedes X rating listed in Bulletin No. 156. 

Scripps-Clemens Delivers 

1st Butler Film System 

LOS ANGELES—Scripps-Clemens, Inc. 

has delivered its first low-inertia Butler film 

transport system to Magnatech, N.Y., under 

a licensing agreement. The equipment will 

be installed as a dubbing projector in Goldwyn 

Studios, Hollywood. Developed by 

Lawrence C. Butler, veteran film engineer, 

RCA and Westrex are also looking into 

possible licensing arrangements. 

Portland General Electric Corp. is converting 

to use of the device, with a 70mm 

system being developed at Showisphere, 

Hollywood, in which Scripps-Clemens has 

an interest. The latter group will be delivering 

a system to McDonnell-Douglas, St. 

Louis, for use in a training course where a 

simulation trainer, updated since World 

War II will be built to train railroad engineers. 

Commercial Film Names 

Glenn Starr Sales Head 

BALTIMORE—Glenn Starr, formerly 

with Stanley Baker of J&J Theatre Corp., 

has been appointed to direct national film 

distribution for Commercial Film Co. of 

Forest Hill. Md. As manager of the Bel.nr 

fheatre in Belair, Md.. Starr was known 

for his creative use of publicity and exploitation. 

Robert S. Jendrek, president of Commercial 

Film Co., cites Starr's understanding 

of general audience subject matter and 

his experience in theatre promotions. Starr 

is currently handling distribution of "The 

Gentle People." the first motion picture 

about the Pennsylvania Amish. 

A family movie, "The Gentle People" 

is being distributed in Maryland, Delaware 

and Pennsylvania, with future bookings 

planned throughout the country. 

New Cinemobile Plan 

In Location Filming 

HOLLYWOOD—Fouad Said, president 

of Cinemobile Systems, Inc., announced 

plans to unveil a complete new concept in 

location filming within the next 30 days. 

Like the basic Cinemobile location studio, 

the new concept will be a vehicle with many 

different uses designed to complement the 

existing Cinemobile units. The versatile unit 

will be over 60 feet long and have several 

functions, including de luxe dressing rooms, 

grip, electrical and prop utility areas, a refreshment 

section and make-up facilities. 

In the future, according to Said, even major 

features will be able to go out on location 

with only two vehicles— the Cinemobile 

itself, containing over 2,400 pieces of filming 

equipment, plus 1,500-amp generator 

and 38 passenger seating, and the second 

vehicle containing all other requirements. 

Leon Clifton, Cinemobile executive, reports 

a Cinemobile Mark II has been contracted 

for location filming of "Alien 

Thunder." The film will be shot in the 

town of Duck Lake, Saskatchewan, Canada. 

The complete town was constructed authentically 

for the film and will be purchased by 

the Saskatchewan government as an Indian 

culture center. Executive producer is C. 

Frenette, producer is Marie-Jose Raymond 

and director/cameraman will be Claude 

Fournier. The stars will be Donald Sutherland 

and Chief Dan George while the chief 

also will be authenticity consultant for the 

drama about the struggles of early Indian 

life. 

Said also announced the promotion of 

Chuck Boyd from account executive to vicepresident 

in charge of marketing and Mike 

Elliott to advertising and public relations 

director. 

Cannon Group Reports Loss 

In Net for Six Months 

NEW YORK—The Cannon Group, Inc., 

reported results for the six months ended 

June 30. Gross revenues were $1,124,500. 

A net loss of $199,684 or 14 cents per 

share was incurred. For the similar period 

a year earlier gross revenues were $3,251,- 

821 and net profit was $356,240 or 30 

cents per share. 

The Cannon Group is engaged in the 

distribution of feature-length motion pictures, 

the acquisition of literary properties 

for motion picture production, and 

the co-production of motion pictures with 

others. 

Robert Kronenberg Named 

Fine Films Exec. V-P 

HOLLYWOOD— Billy Fine, president of 

Fine Films in Hollywood, has announced 

the appointment of Robert I. Kronenberg 

to executive vice-president. Kronenberg also 

was elected to the board of directors of 

the 

firm. 

8 BOXOFFICE :: August 28. 1972

Over 800 Dimension Prints 

Booked for Labor Holiday 

HOLLYWOOD—Dimension Pictures will 

have over 800 prints of its first five productions 

booked for two-week runs at theatres 

throughout the country beginning with 

the Labor Day weekend lor two of the biggest 

boxoffice weeks of the year. "This 

in. nks the first time in Hollywood history 

that an independent company has so saturated 

the market with its product," said 

Larry Woolner, president of Dimension, 

"and it will also be a highwater mark for 

Dimensions' grosses, with over a million 

dollars in receipts anticipated for the first 

week of the run." 

Two of the five features, "Sweet Sugar" 

and "Group Marriage," were produced entirely 

by Dimension, while "The Doberman 

Gang," "Twilight People" and "The Sin of 

Adam and Eve" were co-produced by Dimension 

with other companies. "Doberman 

Gang" and "Sweet Sugar," which are 

in current release, have consistently broken 

house records in many situations, and 

Woolner anticipates the same for "Group 

Marriage." 

With the production and distribution of 

its first five films, Dimension, which started 

business ten months ago, moves into its 

second phase with 10 features slated for 

production in the coming year. Woolner 

added that every film they produced came 

in on schedule and on budget and they 

expect to accomplish the same for their 

upcoming product. 

Louis B. Mayer Foundation 

Gives 2nd Grant to AFI 

WASHINGTON—The American Film 

Institute 

has commissioned 12 new research 

projects designed to enlarge and strengthen 

the body of American film history. These 

are the first series of commissions made 

possible by a substantial grant of $150,000 

from the Louis B. Mayer Foundation to 

the AFI—the second such grant by the 

Mayor Foundation for this purpose. 

AFI director George Stevens jr., said: 

"This renewed support from the Louis B. 

Mayer Foundation will assure continuity 

of the essential historical research which the 

AFI initiated three years ago." Under the 

first grant from the L. B. Mayer Foundation, 

AFI commissioned 35 oral history projects 

and named seven historians as research 

associates. 

The new AFI projects, totalling $27,000, 

include studies of the Flying A company, 

the largest of the Western non-patent companies; 

and of Universal Studios for the 

period 1919-30, and oral histories with directors 

Robert Siodmak and Vincent Sherman, 

composer David Raksin, songwriter 

Harry Warren and sound executive George 

Grove. 

In addition, the AFI has commissioned 

autobiographies from silent screen star 

Bessie Love, Clive Brook and Joseph Henabery 

(D. W. Griffith's "Abraham Lincoln"); 

screenwriter Howard Estabrook 

("Cimarron" and "David Copperfield"), 

and film veteran Jack MacEdward. 

William Gleason and Robert Birchard 

will do the project on the Flying A company, 

whose graduates include such important 

figures as directors Hcm\ King and 

Mian Dwan. Gleason and Birchard plan 

a book on the company, preservation >>i < 

large collection of documents and film, 

and the making of a 16mm film about the 

Flying A. 

Richard Koszarski will study Universal 

during its rise to prominence, under Hollywood 

pioneer Carl Laemmle. Koszarski 

is currently completing a study under All 

Mayer Foundation auspices on the work of 

Erich von Stroheim. Irene Kahn Atkins will 

do the oral histories with Raksin, Warren 

and Grove; Robert Mundy with Siodmak, 

and Eric Sherman with his father, director 

Vincent Sherman. 

The oral history program is administered 

at the AFI's Center for Advanced Film 

Studies, Beverly Hills, with guidance from 

AFI's Film History Advisory Committee, 

composed of David Bradley, film historian; 

Kevin Brownlow, film historian and author; 

Charles Champlin, film critic; William K. 

Everson, film archivist and historian; Arthur 

Knight, film critic and historian; Casey 

Robinson, screenwriter, and Andrew Sarris, 

film critic and historian. Daniel Selznick. 

the vice-president of the Mayer Foundation, 

serves as honorary member. 

John Huston Retrospective 

Held in San Francisco 

S \N FRANCISCO— John Huston, one 

of America's foremost filmmakers, was honored 

by a day-long retrospective of his films 

at the Vogue Theatre Tuesday (15). The 

event coincided with the gala invitational 

West Coast premiere of Huston's "Fat City" 

at the Pacific Film Archives Theatre of 

the University Art Museum in Berkeley. 

Admision to the 14-hour retrospective was 

tree on a lirst-come-lirst-scrved basis. 

Due to the overwhelming response to the 

retrospective that was held July 25 in New 

York City, Columbia Pictures has decided 

to repeat the event in conjunction with key 

city openings of the film around the country. 

Huston, whose career stretches across 

more than three decades, long has been 

acknowledged as one of the supreme masters 

of his craft. The retrospective, which 

featured eight of his finest films, reflects 

the broadness of scope and subject matter 

that has characterized Huston's career. 

The films shown included: 

"The African Queen" (1951) 

"We Were Strangers" (1949) 

"The Misfits" (1961) 

"Reflections- in a Golden Eye" (1967) 

"Night of the Iguana" (1944) 

"The Asphalt Jungle" (1950) 

"The Treasure of Sierra Madre" (1948) 

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— 

*i¥oU(fto

150 Attend Symposium 

Of NATO of Maryland 

BALTIMORE—NATO of Maryland held 

its annual symposium Tuesday (15) at 

Bay Ridge Inn. Annapolis, wilh approximately 

150 in attendance. Many theatre 

circuits and practically all distributor exchanges 

.md suppliers were represented. The 

schedule included a buffet-Style lunch, an 

afternoon of sports and, for the ladies, 

swimming and cards. This was followed by 

dinner at 6:30 p.m. and. after the meal, 

prizes were distributed to winning sports 

buffs in various categories, as well as the 

door prizes. 

Brehm General Chairman 

George A. Brehm. Westview Investment 

Co. general manager, who operates Westview 

cinemas I and II and the Edmondson 

Drive-In. officiated as general chairman of 

the event, assisted by committeemen Vernon 

Nolle, F. H. Durkee Enterprises, in charge 

of golf; John Recher, Hicks/ Baker, responsible 

for Softball; John Thompson, Ray 

Thompson & Associates, who handled advertising 

for the program book; Jack Whittle, 

NATO of Maryland executive director, 

symposium coordinator, and Mrs. Vera 

Wolfe, secretary to Whittle, who handled 

overall arrangements. 

Long Registration List 

Exhibitors, distributors and suppliers present 

included: Paul Roth. Roth Theatres: 

Marvin Goldman, K/B Theatres, Washington. 

D.C.; John Broumas. Broumas Theatres; 

Wade Pearson, Neighborhood Theatres; 

Irwin Cohen, R/C Theatres; William 

Pacy and Sam Temple, F. H. Durkee Enterprises; 

Leon Back, Rome Theatres; Sidney 

Lust, Lust Theatres, Washington. D.C.; 

Dave Ginsberg and Cliff Jarrett. Lust Theatres, 

Ocean City, Md.; Muriel and Reba 

Schwartz, Geo. M. Schwartz Theatres; 

George Brehm. Westview Investment Co.. 

and Hank Vogel of the Vogel circuit. 

Also, Phil Glazer. Associated Pictures; 

Jerry Sandy and Bill Michaelson, AIP; 

Gertrude Epstein, BV: Robert Marhenke, 

Cinema Film Exchange; Bob Miller, Ron 

Buckner and Laverne Boswell, CRC; Fred 

Sapperstein, Columbia: Fritz Goldschmidt, 

Avco Embassy; Herb Schwartz. NGP; 

George Kelly, Bill Fisher and Tom Sherak. 

Paramount Pictures; Shep Bloom. Bill Zoetis 

and Henry Ajello, 20th-Fox; Seymour Berman. 

Buck Buchanan, UA; Alex Schimel. 

Universal Film Exchange; Ross Sam Wheeler 

and Al Wheeler. Wheeler Film Co.; 

George Eitel, National Theatre Supply; Mildred 

Walsh, Walsh Theatre Service; Don 

Mayborn, Cornco; Dave Coburn, Annapolis. 

Md., and Mr. and Mrs. Moore, ERW 

Film Service, Camp Springs, Md. 

The appearance of Robert L. Young of 

Coca-Cola USA, recently appointed regional 

manager for several states around the Maryland 

area, gave all those present an opportunity 

to welcome him to the territory. 

Young, who was transferred here from 

Ohio, succeeding Henry J. Cockerill, w .is accompanied 

bj Al Ferando, district manager 

for Baltimore and Washington; Lane Phillips. 

Field supervisor, and John Stehl, special 

market manager. 

Leon B. Back, NATO of Maryland president 

and general manager ol Rome Theatres, 

made a short address relative to admission 

tax problems and volunteered his 

assistance in that area. Back also awarded 

the prizes for both the softball and golf 

competition. Bill Pacy, F. H. Durkee Enterprises, 

handled the prize for tennis, while 

the door prize was given by George A. 

Brehm, assisted by Jack Whittle. 

The Ray Thompson Trophy, given annually 

to the winner of the softball game, 

went to Mrs. Laverne Boswell, CRC, who 

had been elected "most valuable player" by 

the distributor team ("the only woman player 

furthering Women's Lib"). The distributors 

won over the exhibitors 20-9. 

Lower Admission Fee 

Trend Grows in NJ 

NEWARK, N.J.— Nearly three years ago. 

certain North Jersey theatres announced 

new reduced-price policies of $1 for adults 

at all times. Since then, numerous houses, 

both independents and circuits in city locations 

and suburban areas, have announced 

similar policies, ranging from 99 cents to 

$1.50. Price reductions have ranged from 

50 cents to $1.50. 

The independent Hawthorne Theatre in 

Hawthorne, N.J.. now has announced a 

policy of decreased adult admission prices. 

Tickets currently are priced at $1.50 at all 

times, except Saturday night, when the price 

is $2. Monday night remains ladies' night, 

with this admission at $1. 

Fabian's Allwood in Clifton, N.J., also 

has joined the ever-growing list of area 

theatres announcing lower admission fees. 

The Allwood now is offering an adult price 

of $1.50 at all times, including weekends. 

This marks a decrease from the previously 

normal $2 price. Children's tickets remain 

at the usual 75-cent limit. 

Kumins Leaves Warners 

As Eastern Div. Mgr. 

BURBANK, CALIF. — Leo Greenfield, 

vice-president and general sales manager of 

Warner Bros., has announced the resignation 

of Bill Kumins, the company's eastern 

division manager, effective September 1. 

Greenfield expressed deep regret that 

Kumins was leaving the company and said 

he was accepting the resignation most reluctantly 

but had to respect the tatter's 

decision. 

"We sincerely thank Bill Kumins for the 

more than 35 years of faithful and devoted 

service he has rendered Warner Bros, and 

our best wishes go with him." Greenfield 

said. 

Kumins plans to return to Boston, where 

he had lived before moving to New York, 

hut he has no immediate plans for the 

future. 

Batavia Duo Charted 

By Dipson Circuit 

BATAVIA, N.Y.— Plans io build twin 

theatres m the Batavia Jefferson Plaza 

urban renewal area have been announced 

by Dipson Theatres, which headquarters in 

thai western New York city. David J. 

Gordon, urban renewal director, said the 

renewal agency will purchase and demolish 

the Dipson Theatre. 36 Main St., Batavia. 

which includes the general offices of the 

circuit, of which well-known exhibitor William 

Dipson jr. is the president. Dipson is 

a past chief barker of Variety Club Tent 7. 

Gordon has said that details of the purchase 

agreement will be announced later. 

The present 1.500-seat Dipson house in 

Batavia was built shortly after World War II 

and is one of the two theatres in the city. 

I he circuit has some 40 theatres in the 

Eastern part of the country and in Buffalo 

alone operates the Amherst, Cinema. Plaza 

North, Evans in Williamsville, Colvin in 

Kenmore, Kensington. North Park, Towne. 

Bailey and Star. 

Frank B. Quinlivan is district manager 

of the Buffalo area circuit. 

Woodrow Wise Operating 

L'Enfant Plaza Theatre 

WASHINGTON, D.C.—Woodrow Wise, 

owner of the Fairfax Theatre and Alexander 

Amusement Service, has taken over 

the operation of L'Enfant Theatre in L'Enfant 

Plaza since the American Film Institute 

moved to the John F. Kennedy Center. In 

adapting the theatre to commercial operation, 

Wise's policy is to show major second-run 

attractions. He opened Wednesday 

(16) with "What's Up, Doc?" 

Being an "old flicks" buff. Wise said: 

"I think I'll toss in some Roy Rogers films." 

'The Emigrants' Showing 

At Edinburgh Festival 

NEW YORK—"The Emigrants," the 

widely acclaimed Swedish film which will 

be released by Warner Bros., was accepted 

for showing at the Edinburgh Film Festival. 

The event is being held in Scotland from 

August 20 through September 9. 

Max von Sydow and Liv Ullmann star 

in "The Emigrants," which was directed 

by Jan Troell. The film is based on the 

classic novel by Vilhelm Moberg. telling 

of Swedish farmers who settled in America 

during the 1850s. 

'Across 110th Street' to Be 

UA Christmas Release 

HOLLYWOOD—United Artists has announced 

"Across 1 10th Street" as its official 

Christmas season release. A crew of 

four editors. Buzz Brandt. Carl Pingtore. 

George Villasenor and Bill Todd, currently 

are hard at work to ready the film for 

worldwide release during the holidays. 

"Across 110th Street" stars Anthony Quinn. 

Yaphet Kotto and Anthony Franciosa. The 

producers are Fouad Said and Ralph Serpe. 

BOXOFFICE :; August 28, 1972 E-I

— 

I 

Pope 

— 

— 

— 

I 

I 

— 

— 

—— 

0th 

. . 

however, newcomer "The Biscuit Later" 

broke from the barrier with a good 150 

week at the Colvin anil three other films 

grossed 140 Making up this trio were "Sexual 

I ibert) Now," "The Man" and "A Place 

Called Today," each playing here tor the 

week. 

first 

Backstoge— Sexual Liberty Now SR) 140 

Buffalo—Come Bock Charleston Blue (WB), 

3rd wk 130 

Center— Prime Cut (NGP), 2nd wk 100 

Colvin—The Biscuit Eater (BV) 1 50 

Holiday 1— The Man !Pora) 140 

Holiday 2—The Salzburg Connection (20th-Fox), 

2nd wk. 120 

Holiday 6— Night o» the Lcpus MGM) 100 

Penthouse— A Place Called Today (Emb) 140 

DEAN I'llll I.ll'S IN NEW YORK—Soon after Dean Phillips was appointed 

National Theatre Supply's vice-president in charge of sales, NTS executives held 

regional meetings in Los Angeles, Cleveland. Memphis and New York to introduce 

him to the company's sales force. Shown at the New York regional are, seated 

left to right. Harry kosiner. Burton Robbins, Phillips, Paul Lazarus and Norman 

Robhins. Standing, front row: Ralph Mauro, Irving Goldberg, Dick Pryd, George 

Michalski. Charles Hebert, Mitchell Schwam, John Burlinson, John Norton. Vern 

Barrett. Bob Brunckhorst and George Eitel. Standing, back row: John Rhind. 

Chris Taylor and Mike Brown. 

Everything About Sex Scores 635 

And Becomes No. 1 on NY Barometer 

NEW YORK — Full figures on "Super 

Fly" at the Cine and State II were not available, 

so this top grosser couldn't be included 

on this week's list. Moving into top spot by 

default. "Everything You Always Wanted 

to Know About Sex" scored 635 on the 

basis of its second week at the Coronet 

(720) and Little Carnegie (550). A close 

second was the previous third place entry, 

"'Deliverance."' delivering a 595 third at the 

lower Hast. "Deep Throat" moved from 

fourth to third spot, a 405 for its tenth 

World stanza. 

"Slaughter" took fourth place, the Jim 

Brown starrer killing them in its initial 

round at the 59th Street Twin I (170). Penthouse 

(625) and RKO 86th Street Twin I 

(390) tor a 395 average. Steady in filth 

place, "Marjoe" rolled up 370 for the fourth 

time at Cinema II. Sixth. "The Candidate" 

earned an even 300 for the eighth week at 

the Sutton. 

(Average Is 100) 

Cinema The Man (Para), 5th wk 85 

Cinema II Marjoe (Cinema 5), 4th wk 370 

Columbia I Joan (Col) 85 

Columbia II- Fot City Coll. 4th wk 280 

Coronet— Everything You Always Wanted to 

Know About Sex (UA), 2nd wk 720 

Criterion— Four Flies on Grey Velvet (Para), 

3rd wk 40 

DeMille—Come Bock Charleston Blue (WB), 

8th wk 180 

(^LOHA 

EXHIBITORS! 

IN HONOLULU... 

BEST ON WAIKIKI 

BEACH! 

(Call your Travel Agent) 

THE 

INDUSTRY'S 

"OWN" 

ITawaiT 

1HOTELS 

. 

. 

I 

Festival Greoser's Palace (GP), 3rd wk 

150 

55th Street Playhouse First Time Round 

(Kingsway), 4th wk 

150 

Slaughter (AIP) 

170 

59th Street Twin I 

Juliet Alf 'n' Family (Sherpix) 

205 

Juliet Four Flies on Grey Velvet (Para), 

II 

3rd wk 

Little Carnegie Everything You Always Wonted 

to Know About Sex (UA), 2nd wk 

550 

Orpheum The New Centurions (Col), 3rd wk. . . 175 

Paris La Solamandre (New Yorker Films), 

3rd wk 

150 

Penthouse Slaughter (AIP) 

625 

Radio City Music Hall— Last ot the Red Hot 

Lovers (Para) 

170 

Rialto All About Sex ot All Nations (Mishkin) 

II 

26th wk 

280 

Rivoli Fiddler on the Root (UA), 4 1st wk. 140 

RKO 86th Street Twin I Slaughter (AIP) 390 

State I—The New Centurions (Col), 3rd wk. . 225 

Sutton The Candidate (WB), 8th wk 

300 

East 

East 

Trans-Lux West Melinda (MGM) . 305 

Trans-Lux 85th Street Melinda IMGM) . 185 

Tower 

Trans-Lux 

Deliverance 

Melinda 

(WB), 

(MGM) 

3rd wk. 595 

120 

World Deep Throat (Aquarius), wk. 405 

Tiddler on the Roof 500 

In Baltimore 7th Week 

BALT1MORK — "Fiddler on the Roof 

raced through a seventh week at Cinema I 

with a bulging five-times-average gross that 

earned the musical No. 1 business honors 

for the week. Nearest competitor was fifthweek 

"Cabaret." which put together a composite 

235 at the Towson and Westview II 

.500 

. . 

. . ,100 

theatres. 

Cinema I— Fiddler on the Root (UA), 7th wk. . 

Cinema II, Paramount, Playhouse-Money Talks 

(UA), 2nd wk 115 

.235 

Towson, Westview II Cabaret (AA), 5th wk. 

Westview The Godtathcr (Para), 21st wk. 

'The Biscuit Eater' Strong 

150 in Buffalo Premiere 

BUFFALO—The Erie County Fair, billed 

as the largest county fair in the country, 

plus a night of Buffalo Bills pro football 

and the National Football 1 caguc exhibition 

game on TV Saturday combined to 

keep a lot of people away from motion picture 

theatres. Despite all this competition. 

Nominated Officers Are 

Approved by ITO of NY 

NEW YORK—An uncontested slate of 

officers for the Independent Theatre Owners 

of New York, as proposed by the nominating 

committee, was approved by the 

organization at its recent membership meeting 

held at the Chelsea National Bank 

board room. 

Nominated for president was Sid Dreier, 

Dreier Theatres; William Namenson, Endicott 

Theatres, as first vice-president; Meyer 

Ackerman. Ackerman Circuit, as second 

vice-president; Ronald Lesser, Lesser Theatres, 

as secretary: Ray Rhone, Rhone 

Theatres, as treasurer, and Warren Wurtzburg, 

Shore Theatres, as sergeant-at-arms. 

The nominating committee was chaired 

by Martin Levine and included Lou Fischler. 

Cinema Circuit, and Lee Formato. 

Brandt Theatres. 

Roy White, president of NATO, addressed 

the meeting on the national association's 

efforts in behalf of its theatre membership 

following an introduction by Eugene 

Picker, NATO board chairman. 

Resolutions to amend the ITOA bylaws 

passed first reading and followed recommendations 

of the planning committee limiting 

the president's term to a maximum of 

two consecutive years and reducing the 

board of directors from 17 to ten. 

ITOA is embarking on a membership 

drive to bring into its ranks all theatre 

owners in the exchange territory and is undertaking 

new programs in behalf of its 

membership. 

Hassanein-McGee Nuptials 

Sunday (20) in Rye, N.Y. 

RYE, N.Y. Miss Nesa Hassanein, 

daughter o\ Mr. and Mrs. Salah M. Hassanein 

of Glen Cove, N.Y., was married 

Sunda) afternoon (20) to Michael McGee. 

son of Dr. and Mrs. William R. McGee 

of Winton Farms, Lexington. Ky.. at the 

Westchester Country Club. Hassanein is 

executive vice-president of the United 

Artists Theatre Circuit. 

The ceremon) was performed by the Rev. 

Dr. Ward Glenn Gypson. pastor emeritus 

of the First Presbyterian Church of Glen 

Cove, who presided at the bride's christening 

and confirmation. 

Following the wedding reception, the 

couple left for an extended honeymoon in 

Europe. In the fall, the newlyweds will 

return to Rome, where the groom plans a 

graduate study program in his chosen field 

of 

architecture. 

E-2 BOXOFFICE :: August 28, 1972

Picture*, 

WITH 

BUFFALO, N.Y. 

SHERIDAN Drive-In * 

1st WEEK 

ROCHESTER, N.Y. 

ROCHESTER Drive-ln * 

1st TWO WEEKS 

LAKE CHARLES, LA. 

NEW MOON Drive-ln * 

1st WEEK 

SHREVEPORT, LA. 

SHOWTOWN Drive-ln » 

1st WEEK , 

SA\ASH

—) 

BROADWAY 

fHl /AMI SI PRI Mil Rl in many 

unions took place Monday night (21 i 

.a the (vSth Streel Playhouse when Columbia 

premiered the new British film, "And 

Now ior Something Completely Different." 

The premiere, sponsored jointl) bj Columbia, 

Buddah Records and Playboy Productions, 

was accomplished with the cooperation 

of the city of New York. One 

lane o! traffic was closed on Third Avenue 

to accommodate the outrageous events 

which took place. 

The rock groups Sha Na Na and Alice 

t oopei performed, while Hell's Grannies, 

characters from the film, did their best to 

keep the guests on their guard. An oldfashioned 

organ-grinder and accordion player, 

a ticket-taker dressed as a gorilla and 

an assortment of children's rules were other 

attractions. Sad Sam. the Apollo Theatre's 

original "hook man." and the Godfather— 

in a 1947 Cadillac limousine 

put in appearances. 

The new film, produced by Patricia 

Cases and directed by Ian Macnaughton. 

is based on the BBC-TV comedy series. 

"Mont) Python's Flying Circus." 

• 

Jo-Ann Geffen, publicist who had her 

own public relations firm, Moonchild Prodltctions, 

currently is working with Harold 

Rand & Co. After dissolving her company. 

Jo-Ann married Robert Davis Satz, brother 

of the late comedy writer Danny Davis. 

She and her husband, who is in syndicated 

TV and radio sales, are expecting their 

first child shortly. Although Jo-Ann was 

hired just to fill in for the vacationing Liz 

Lishoa. she's being kept on the staff for 

awhile. 

The Rand office, incidentally, has moved 

hack to 10 West 56th Street. 

• 

The Sam Greenblatts welcomed a son. 

Matthew Brian, born Saturday (12). Mother 

is the former Laurel Gravitz, daughter 

ol Metro-Goldwyn-Mayer assistant division 

manager Phil Gravitz. 

• 

William Namenson, president of New 

York's Endicott circuit, is serving as chairman 

ol the newly formed planning committee 

of the Independent Theatre Owners 

Ass'n of New York. Announcement 

u as made by first vice-president and board 

chairman Sidney Dreier. 

I he committee's intent is to expand the 

membership and services of the ITOA. a 

\AIO affiliate, in the metropolitan area. 

Also serving on the committee are Martin 

Levine, Lou Fischler, Lee FormatO, Ray 

Rhone. Stuart Marshall. Bernard Goldberg 

ami Sam Horwitz. 

• 

Jules Stein, vice-president of American 

International Pictures Export Corp. in 

charge of international s.iles and distribution, 

left for Latin America Tuesday ( 22 

to meet with exhibitors on upcoming releases. 

Visiting Argentina, Brazil, Mexico, 

Peru and Puerto Rico, he'll be discussing 

"Blacula," "Boxcar Bertha." "Dr. Phibes 

Rises Again" and "Frogs." 

The trip is in conjunction with the upcoming 

Samuel /.. Arkoff "international 

sales drive." to be held October 8-22. 

• 

Ceil Grodner Susnow will attend the 

\ew England Theatre Owners Convention 

Monday (28) through Thursday tM) on 

behalf of her boss Kane W . Lynn, president 

of Hemisphere Pictures 

• 

Publicist Jack Lyons (recently with GSF 

and National General Pictures! and Michael 

Scott have completed their second screenplay. 

"The Cadet." a contemporary look at 

West Pomt written for I V feature film 

production. The writers' previous effort. 

"Something Good About Tomorrow." is 

due to be filmed shortly by Stargate Productions. 

Based on Lyons' original story, "The 

Cadets" is the dramatic story of the honor 

and integrity of three future Army officers. 

Lyons spent over a year and a half in researching 

the academy, its traditions and its 

history. 

• 

Avco Embassy Pictures opened two new 

films in town Wednesday (2 J). "Arruza" 

arrived at the Plaza and Paramount and 

"Rivals'" opened at Cinema I. 

• 

In the magazines: "The Candidate," 

Warner Bros.' smash hit starring Robert 

Redford, has been selected by Seventeen 

Magazine as its "Picture of the Month" 

for September. Also, in September, Show- 

Magazine devotes seven pages to Redford 

in an illustrated article bv sometime Boxoffice 

staffer Lewis Archibald. The article 

focuses on "The Candidate" and "Jeremiah 

Johnson," which Redford has as a forthcoming 

WB release. 

Films in Review for August-September 

looks at the careers of character actor Sydney 

Greenstreet and '40s favorite Lon Mc- 

Callister, plus the children's films directed 

by Sidney Franklin for Fox. The TV film 

appearances of Ray Milland also are discussed. 

Club of New York golf tournament, held 

NY Variety Golf Tourney 

Is Attended by Over 200 

NEW YORK—The fourth annual Variety 

Tuesday (15) at the Hudson Hills Golf Club 

in Ossining, N.Y.. drew more than 200 industryites. 

Co-chairmen of the event were 

Don Gillin. Phil Isaacs and John Burlinson 

jr. The working committee consisted of 

Charles Alicoate, Herb Berg and Jerry and 

Hob Sunshine. 

The first Arkie TrentO Memorial Tropny 

was presented to low gross winner Lou 

1 agalantc. The beautiful sterling silver cup 

had been donated to the club by the American 

Seating Co.. in memory of their late 

employee who had been a great Variety 

supporter for many years. 

The driving competition was won by Ned 

Bosnick. In the nearest-to-the-pin contest. 

Ted Worner came in first with a shot just 

three feet, four inches from the pin. Carl 

Olson won the putting contest. Three complete 

sets of golf clubs were won in 

the raffle 

by David Emanuel. Martin Kornbluth 

and Stuart Cahn. 

Cahn gave his clubs back to the club, 

asking that they be auctioned off. An additional 

$400 thus was raised for Variety 

charities. 

Donors of Tournament prizes were: 

A8C Ogden Foods; Altec Services; Audubon Films, 

Avco Embassy Pictures; Brandt Thcotres; Joseph 

Brenner Associates; Cambist Films; Century Theatres; 

Chemical Bank; Cinema Circuit; Cinerama Re'eosing; 

Columbia Pictures; Diener, Hauser, Greenthal; Faberge; 

Gilliams & Rubin; JER Pictures; Ed Lapidus, 

Lesser Theatres; Loews, Inc.; National General Eastern 

Theatres; National General Pictures; National 

Screen Service; Paramount Pictures; Philip Morns, 

Inc.; Producer's Representatives; Prudential Film Delivery, 

Radio City Music Hall—James F. Gould; RKO 

Stanley Worner Theatres, Sherpix Pictures; Shore 

Theatres; Technikote Corp.; Tern/toons; Town & 

Country Theatres; United Artists Corp.; United Artists 

Theatres; Universal Pictures; Donald Velde, 

Warner Bros. Pictures, and Leslie Winik. 

Inc. 

General Cinema Ceases 

Filing of Common Stock 

BOSTON—General Cinema Corp. announced 

that it has decided not to file the 

proposed registration of 400.000 shares of 

its common stock on behalf of certain selling 

stockholders and the company, due to 

unsatisfactory market conditions. The company 

currently is negotiating for sale-leasehack 

financing to meet its near term capital 

requirements arising from the recent acquisition 

of 50 theatres from Loews' Corp. 

Richard A. Smith, president, stated that 

"theatre revenues and profits have been on 

target this spring and summer. Although 

beverage sales have progressed satisfactorily, 

profits in this division were below last 

year through June, due primarily to cost increases 

not immediately compensated bv 

price increases. Permission for price relief 

was granted recently and the price adjustments 

have now been completed in most 

markets." 

Federal Communications Commission has 

approved its acquisition of control of WCIX- 

TV, Channel 6. Miami, it was reported bv 

GCC. 

National Student Ass'n Sees 

Para's 'Separate Peace' 

NEW YORK.—Paramount Pictures' "A 

Separate Peace" was presented in a special 

advance preview to the delegates attending 

the 1972 National Student Ass'n Congress 

at Catholic University in Washington. D. C. 

Thursday (17). The NSA marked its 25th 

year this August as a national student organization. 

The Congress, attended by campus 

representatives from throughout the country, 

offered discussion groups, workshops 

and films. 

Director Larry Peerce and producer Robert 

A. Goldston filmed "A Separate Peace." 

based on the celebrated novel by John 

Knowles. on locations at Phillips Exeter 

Academy in Exeter. N.H. Fred Segal wrote 

the screenplay for the film, which has been 

selected as an official entry at the 1972 

Venice Film Festival. Veteran Broadway 

actor William Roerick and teenagers John 

Heyl and Parker Stevenson head the cast. 


. 

NEW ORLEANS Falls 

First Week in 14 Theatres 

Under Her Spell: 

. . $ 

50,1 34 

DISTRIBUTORS: 

RAHMAN 

ALBANY 

BUFFALO 

Howard Mahler Films 

41 State Street 

Albany, New York 12207 

Alan Iselin 

(518) 436-7806 

NEW YORK 

Howard Mahler Films 

S27 Madison Ave. Suite 319 

New York, N.Y. 10022 

Howard Mahler 

(212) 371-5480 

PHILADELPHIA 

Alan Pictures, Inc. 

1612 Market Street 

Philadelphia, Pa. 19103 

Alan Strulson 

(215) 561-0800 

PITTSBURGH 

John O. Glaus Agency 

P.O. Box 18072 

Pittsburgh, Pa. 15236 

John Glaus 

(412) 653-5493 

WASHINGTON, D.C. 

Jerome Sandy 

American International Pictures, 

1217 H Street, NW 

Washington, D.C. 20005 

A NEW WORLD RELEASE METROCOLOR » 

'! 

BOXOFFICE 

:: August 28, 1972 E-5

. . Four 

BUFFALO 

iy[;iiinie A. Brown, president oi Frontier 

Amusement Co., 505 Pearl St.. anaounces 

that bis exchange is distributing 

"The Contract." an International Producers 

Corp. release. aiu\ "Exchange Student." released 

bj the same company, here and in the 

Albany area. 

There was SRO attendance at the Pioneer 

dinner put 00 bj lent 7. Variety Club, in 

the Delaware Vvenue clubrooms Monday 

evening (21). Old friendships were renewed. 

Pioneer representatives of exhibition and 

distribution attended and the dinner, which 

started at 7 p.m.. was one of Clint La- 

Flamme's masterpieces. Co-chairmen were 

Joe Harmon. Ruth Rappaport. Jerry Yogerst 

and Minna Zackem . assistant 

vice-presidents have been elected at Eastman 

Kodak in Rochester. I he\ are John 

H. Barnes. Pittsford: Colby H. Chandler. 

Honeoye Falls: Collins M. McKelvey, Irondequoit, 

and William K. Pedersen. Pittsford. 

Harry 

Edelman. theatre screen advertising 

representative, has been moved to the Millard 

Fillmore Hospital. 3 Gates Circle. 

where he is recuperating in Room 2217. 

Harry is getting a new heart pacer. A visit, 

cheery note or a card will help him on the 

road to recovery. 

Marvin Atlas, father of Dick Atlas. Variety 

Club Tent 7 chief barker and owner 

and operator of the Broadway Drive-In, is 

recovering from a heart attack. He is in the 

Buffalo General Hospital. 

Alveno Battistoni has been named western 

New York chairman of the Jerry Lewis 

Muscular Dystrophy Telethon, which will 

be aired over Channel 2 here .September 

3-4. Long active in the Variety Club telethon. 

Battistoni has worked behind the 

scenes for the Lewis telethon each year and 

is an executive committee and former vicechairman 

of the March of Dimes. 

An amendment to this city's code of 

ethics that would soften its provision on accepting 

gifts has been placed on the September 

5 common council agenda. The 

measure would rule out gifts only when 

there is an intent to influence the recipient 

in his official duties. The present provision 

W$m\\\\ll////0%& 

•2^ WATCH PROJECTION IMPROVE 

^£ 

|j NEW TECHNIKOTE ^ 

5 SCREENS S 

^ XRL LENTICULAR ^^ 

1 

ewis 

I Harness 

Guide Dogs With Blind 

Now Must Be Admitted 

PITTSBURGH - Blind Pennsylvanians 

who use guide dogs so the) ma) travel 

independently of sighted friends or famil) 

members heaved a collective sigh of reliet 

when Senate Bill L135 was passed unanimously 

and signed into law. The bill, whieh 

amends PI 244, makes it illegal tor the 

proprietor or employee of an> place of 

public accommodation, resort or amusement 

to discriminate against a person "due 

to the use of a guide dog because of blindness 

of the user." This, of course, applies 

to motion picture theatres. 

The Pittsburgh branch of the Pennsylvania 

Ass*n for the Blind and other agencies 

serving blind persons have had many reports 

o( blind persons being refused admission, 

particularly in restaurants. 

NORTH JERSEY 

Junior Bonner" reported excellent grosses 

in its openings at 12 North Jersey indoor 

and drive-in locations. Also turning in 

top figures is "A Clockwork Orange." now 

in its second week at ten area locations. 

"Fiddler on the RooF' continues in its 

tenth week of exclusive area engagements at 

Fabian's Bellevue in Upper Montclair, Century's 

Paramus 2 in Paramus and Reade's 

Lyric in Asbury Park. 

Gerry Hazel!, manager of Fabian's Bellevue 

in Upper Montclair. returned from a 

one-week vacation spent at the Jersey shore 

and at Greenwood Lake in New York. Substituting 

for him during his absence was 

assistant manager Don Satterfield. 

Harry Klein, manager of Reade's Community 

in Morristown, is recuperating at 

home following minor surgery performed 

recently at Memorial Hospital in Orange. 

The Stanley Theatre (and building) in 

Jersey City, sold to a private developer by 

RKO-Stanley Warner Theatres, is to be 

demolished as soon as permits are granted 

by the city. One of the largest indoor theatres 

in the country, the 4,332-seat Stanley 

originally was opened in March 1928. The 

actual date of closing has yet to be set. District 

manager Sam Conti has been in charge 

at the house since 1961. Long the home of 

first-run films and top stage entertainment, 

the Stanley is known far and wide for its 

huge dome-shaped ceiling, painted sky-blue 

with white stars, which actually appears to 

look like the sky. 

The independent Center in Bloomfield 

booked "Popcorn." starring Mick Jagger, as 

a second feature along with "Cabaret" immediately 

following Jagger's recent concert 

in New York City with his rock group the 

Rolling 

Stones. 

Ten of the original 15 area houses have 

held "The Godfather" for a 15th week. 

Though grosses here have dropped in comparison 

to the opening weeks, the film still 

is doing substantial business. 

PITTSBURGH 

filinost constant rain during June and July 

delayed construction of the twin Jem 

Cinema at Monroeville Mall but the 

two completely automated theatres, each 

sealing 350, now are shaping up, according 

to owners Janice Rice and Albert and Frank 

Intrieri. who look to a mid-September 

opening. 

Mr. and Mrs. Stephen Gray sr. of the 

Kane Road Drive-In. Aliquippa, arc ob 

serving their 50th wedding anniversary. Son 

Steve jr. is operating manager of the ozoner, 

with Steve sr. continuing active with outdoor 

theatre duties . . . The eighth annual 

Symphony Gala will be a musical event in 

Heinz Hall September 21. with Home's 

store presenting a fashion show "to go with 

.he 

orchestra." 

. . Kings Court, located near 

'The New Centurions" is on screen at 

the Warner . 

various major universities and colleges, had 

an early scholastic opening of the educational 

comedy "Everything You Always 

Wanted to Know About Sex But Were 

Afraid to Ask." Summer students flocked 

in for the "learnin' "... Christmas films 

here will include "1776" and "Man of La 

Mancha" ... In area release are "Swamp 

Girl," "The HitchHiker," "The Big Doll 

House," "Student Nurses" and "Private 

Duty Nurses" . . . Ned Bosnick of Penn 

Hills, who expects to premiere his "To Be 

Free" here at the Shadyside, plans to film 

his second feature in this city and in New 

York and Los Angeles. 

The Art Cinema showed "Knock Them 

Over" with the feature "Personals" . . . The 

Garden offered "The Suckers" and "Trader 

Hornee." 

Newell McKelvey, Stanley projectionist, 

resumed duties after a hospital stay . . . 

Sonny and Cher set a new attendance record 

at the civic arena. 

Allegheny County taxpayers here should 

have a happier Labor Day weekend, having 

saved at least $600,000 by the discontinuance 

of the flop county fair . . The Guild 

. 

recently featured a W. C. Fields Film Festival 

and these shorts hardly had been off 

the screen when Kaufmann's department 

store showed four of the Fields comedies 

free of charge at a fun-film festival in the 

store's 

auditorium. 

John Calvin Stewart, 78. an employee of 

the Keyser Theatre, Keyscr. died Thursday 

(17). He is survived by seven sons. 12 

daughters, a brother, a sister, 30 grandchildren 

and 13 great-grandchildren. 

IN 

At SteubenviUe, Ohio, demolition ot the 

old Capitol Theatre building will be started 

in three weeks to make way for a Goodyear 

Tire

. What 

J 

. . The 

. . WOMPI 

. . The 

BALTIMORE 

jDoberl I. Marhenke, owner ol Cinema 

1 ilm Exchange, and Prof. Harvey 

Alexander, University of Baltimore film director, 

appeared rhursday (17) at Langsdale 

Hall, where both spoke on "The Maryland 

Censor Board" before the assembled students. 

Marhenke answered questions for 

over .in hour. The students were intensely 

and immensely interested in the subject and 

a lively discussion ensued. 

Edward Price, owner of the Red Sun Theatre. 

Oakland, will present kiddies matinees 

featuring cowboy films beginning September 

2 and continuing thereafter each Saturday. 

1 hese will be vintage pictures—cowboy 

I ilins ol the '30s, '40s and '50s. 

. . . Mrs. 

Kill Brizendine, Schwaber Theatres executive, 

and Mrs. Brizendine returned Monday 

(21) from a vacation in Florida 

Allegra Braun, secretary to George A. 

Brehm. owner of Westview I and II theatres, 

becomes a two-year veteran of this exhibitorship 

in October. 

Irwin Cohen, head of R C Theatres, and 

his son Scott visited many of the circuit's 

personnel Wednesday (16) through Friday 

(18). including: Mike Hession, vice-president 

and general manager in Fredericksburg. 

Va.; Larry Cornielson, district manager for 

Staunton-Waynesboro theatres in Virginia: 

Ralph Daves, city supervisor. Lexington. 

Va.; Randy Anderson, manager. Stonewall 

Theatre. Clifton Forge. Va.: W. R. McCoy 

and Dick Brooks, supervisor and district 

manager, respectively, of Salem. Rocky 

Mount. Martinsville and Emporia, all in 

Virginia: Scott Reid. city manager. Front 

Royal theatres. Front Royal. Va.. and Ray 

Davies. Frederick city manager. Maryland 

theatres. 

The Robert Redford starrer. The Candidate," 

now is playing at the Northwood and 

Pikes theatres. Of the movie. R. H. Gardner, 

Morning Sun critic, said: "It is a 

flawed but socially important film . . . The 

atmosphere especially is convincing and exciting 

. it has to say about American 

politics and politicians today (makes) 

FINER PROJECTION-SUPER ECONOMY 

CREENS 

Ask Your Supply Dealer or Write 

HURLEY SCREEN COMPANY, Inc. 

26 J* rah Drlv* Formlngdal., |_ I., H. Y., 11 71 

The Candidate' well worth seeing, particularly 

during an election >ear." 

"Butterflies Are Free" opened Wednesday 

(23) at the Hillendalc and Liberty II theatres 

. Maryland premiere of "Every 

thing You Always Wanted to Know About 

Sex But Were Afraid to Ask" was held at 

Cinema II. ReisterstOWn Plaza and the 

Tower. 

()ut-of-towners attending the NATO ol 

Maryland symposium Tuesday (15) included: 

William J. Hutchins and his wife Natalie 

(he is a retired employee of National 

Theatre Supply). Philadelphia; Ralph "Red" 

Pierce, sales representative for Christie Electric 

Co.. Los Angeles, and Mrs. Pierce, and 

John Ayotte. Optical Radiation Corp., Los 

Angeles, and his wife Candy. Ayotte is 

ORC's Fastern representative in New Jersey. 

George F. Eitel, National Theatre Supply 

Co. branch manager, says the firm is installing 

equipment at Bcthesda Naval Hospital 

and at the University of Maryland in College 

Park . . . Charles Herbert, formerly 

a salesman with Union Carbide Co.. now is 

a trainee with NTS. 

WASHINGTON 

Qharles Harler, manager of Neighborhood 

Theatres' Capitol in Richmond, had 

both the Democratic and Republican campaign 

workers to participate in his promotion 

for "The Candidate." They distributed 

their own bumper stickers, buttons and literature 

in the lobby, along with McKay 

material and "Better Way" buttons. A lobby 

sign read: "Donate 25 cents and receive a 

free McKay poster." Such donations were 

channeled to the Will Rogers Hospital fund. 

Harler also advised Boxoffice that he had 

on the marquee: "Remember. Vote in November." 

Also, his theatre personnel—ushers, 

cashier and doormen—wore McKay 

campaign hats and buttons. Decorations. 

with streamers, flags, etc.. were extensive 

both inside and outside the theatre, according 

to manager Harler. 

Shep Bloom, 20th Century-Fox branch 

manager, invited exhibitors to a tradesercening 

of "Sounder" at MPAA Wednesday (23) 

. . . Donna Littman, National General 

branch manager, tradescreened "The Dead 

Arc Alive" Tuesday (22). also at MPAA 

. . . Seymour Berman. United Artists branch 

manager, urged exhibitors to view his 

screening at MPAA of "Everything You 

Always Wanted to Know About Sex But 

Were Afraid to Ask" Monday (21). The 

picture opened Wednesday (23) at the RKO- 

SW Avalon I. 

Jim Brown, athlete-turned-actor, star of 

American International Pictures' "Slaughter." 

was in town articulating on his career 

and new film, which opened at the King- 

Reade [own and District Theatres' Republic 

Wednesday (16). Critic Harry MacArthur 

of the Star-News wrote: "'Slaughter' is basically 

a familiar story ol a man bent upon 

revenge. But it moves" . star of another 

black movie, Dick Bass in Metro- 

Goldwyn-Mayer's "Melinda." who also was 

a football giant, was a recent visitor publicizing 

his motion picture. Bass travels from 

city to city inviting a cross-section of black 

people to special screenings of "Melinda." 

Peter Boyko, president of Capital Film 

Laboratories of Washington and Miami, reported 

sales increased 47 per cent during 

the three-month period ending June 30 over 

the same period last year. Net earnings represented 

an increase of 128 per cent for the 

same period. Capital Films is publicly held. 

It is traded in the over-the-counter market. 

The firm is a motion picture laboratory 

specializing in the processing of quality tilm 

prints through application of completely integrated 

editorial, sound and laboratory 

techniques. The company also operates Super 

8 City here, a Super S cassette servicing 

subsidiary 

. Betty I.. Seabolt 

recently was elected the company's treasur- 

Martin Bregman to Produce 

Peter Maas' 'Serpico' 

NEW YORK—A film version of the 

events leading up to and including the headline-making 

appearances and testimony of 

detective Frank Serpico before New York 

City's Knapp Commission in 1971 will be 

produced next spring in New York by 

Martin Bregman. for Dino DiLaurentiis 

Productions. Bregman is chairman of the 

board of Artists Entertainment Complex. 

The motion picture will be based on a 

book by famed author and reporter Peter 

Maas which is now tentatively scheduled 

for publication by Viking Press next spring. 

Bantam Books will publish the softcover 

version. The book sale is reported to be 

one of the largest of its kind in publishing 

history. Casting for the S2.500.000-budgeted 

color drama will begin shortly. 

The true story of Serpico. hero cop. 

Medal of Honor winner and an 1 1-year 

veteran of the department, is how one man 

in 32.000. the full police complement in 

New York City, would not accept the outrageous 

bribery and corruption that was 

rampant among his fellow lawmen. When 

his own superiors refused to listen to 

Serpico's charges of dishonesty in the force, 

and even counseled him to accept the system 

or end up in the river, Serpico cooperated 

with the Ney\ York Times' expose 

on police corruption. 

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NEWS AND VIEWS THE PRODUCTION CENTER 

NGT Breaks Ground 

For Covina 2 Unit 

COVINA, CALIF.—National General 

Theatres has broken ground for the construction 

of a 500-seat showplace, Covina 

2, in the Oak Tree Plaza at 211 North 

Azusa Ave., it was announced by Nat D. 

Fellman. president of the Los Angelesbased 

firm. The building signals an addition 

to the 814-seat Fox Theatre which bowed 

June 24, 1969, and the two theatres henceforth 

will become known as Covina 1 and 

2. Opening date will be December 20. 

The new theatre, located adjacent to the 

present structure, will be luxuriously designed 

and will embody the same beautiful 

features as its sister theatre, with spacious 

wide-aisle seating and the latest in motion 

picture sound and projection equipment. 

Fellman stated. A highlight of the showhouse 

will be the installation of Bose loudspeakers, 

"the ultimate" in high-fidelity perfection. 

General contractor is Sheldon Appel Construction 

Co. of Los Angeles. Richard G. 

Preble, director of construction for National 

General Theatres, will supervise the building 

project. 

Joseph K.. Eichenbaum. developer of 

Lakewood. is the land developer of Oak 

Tree Plaza. Gerald L. Polone and Frank 

AIP Schedules Showings 

Of 'FTA' in the Fall 

HOLLYWOOD—American 

Prince of National General's real estate division 

negotiated the transaction with Eichenbaum. 

International's 

"FTA" will be shown this fall, when 

students are back to school, instead of during 

the summer as originally announced, 

according to Samuel Z. Arkoff, president 

and chairman of the board of American 

International. 

"FTA" is the controversial film of the 

tour by Jane Fonda and Donald Sutherland 

and others to entertain U.S. military personnel 

in Hawaii, the Philippines, Okinawa 

and Japan. It is a feature length motion 

picture composed of skits, music, comedy 

and songs directed against military involvement. 

"FTA" was premiered for the West Coast 

July 31, and has had opening engagements 

in Washington. Boston and New York City. 

Bookings are now being accepted for fall 

showings. 

(Hollywood Office— 6425 Hollywood Blvd., 465-1186) 

Hollywood/LA WOMPIs Set 

Busy September Agenda 

being formu- 

HOLLYWOOD—Plans arc 

lated by Hollywood/Los Angeles WOMPIs 

for many "fun and fund" events. A "meet 

and greet" membership party will be held 

at Vini White's home September 10 and a 

social and bazaar are scheduled for September 

19. 

Delegates and alternates 

for the WOMPI 

International convention, to be held September 

28-October 1 in Washington, D.C., 

were elected at the club's Tuesday (22) 

meeting. Mrs. Susan Gottlieb, president, is 

first delegate; Mrs. Alyce Keller, second 

delegate, and Mrs. Elena Vassar and Mrs. 

Gertrude Gass are alternate delegates. 

Miss Barbara E. Dye, founder of the 

Hollywood/ Los Angeles WOMPI club, has 

approved the submission of her name to 

considered for the office of WOMPI International 

president. 

Film Vampires to Address 

World Sci-Fi Convention 

HOLLYWOOD—The 1972 World Science-Fiction 

Convention will host a special 

meeting of the Count Dracula Society, with 

three film vampires as the main speakers. 

Addressing the confab will be Barry Atwater 

("The Night Stalker." highly successful 

TV movie); Robert Quarry (star of American 

International Pictures' "Count Yorga" 

films and featured in "Dr. Phibes Rises 

Again"), and William Marshall (star of 

AIP's black horror film, "Blacula"). 

Dr. Donald A. Reed, president of the 

society, will chair the meeting, to be held 

at 7:30 p.m. September 1 at the VIP Room 

of the International Hotel at International 

Airport. 

Angel Ball Will Be Held 

Sept. 23 on Queen Mary 

LOS ANGELES—Once again Gene Merlino 

has been set to supply the music at the 

Angel Ball, sponsored by Girls Friday of 

Show Business, to be held aboard the Queen 

Mary in Long Beach September 23 at 7:30 

p.m. Jackie Cooper is honorary dance 

chairman. 

All proceeds from the Angel Ball go 

toward reconstructive surgery for children 

ineligible for county or state aid. 

For information concerning this fundraising 

affair call 464-0255. 

be 

Twin Lewis Cinema 

Bows in 50th State 

HONOLULU—A twin 

Jerry Lewis Cinema 

opened Thursday (24) in the Windward 

City Shopping Center, Kaneohe. Hawaii 

theatre executive H. B. Rosen has named 

the facility Cinema 1 and Cinema 2. 

The twin theatre premiered with doublefeature 

attractions. One auditorium had 

"Napoleon and Samantha" and "Merlin 

Jones," while the other showed "Duck, You 

Sucker" and "Pocket Money." 

Chas. Champlin to Speak 

At Tajiri Awards Fete 

DENVER—Charles Champlin, entertainment 

editor and chief film critic of the 

Los Angeles Times, will be the principal 

speaker at the eighth annual Larry Tajiri 

Awards banquet September 11. to be held 

at the Colorado Music Hall. 

The Larry Tajiri Memorial Foundation 

was established shortly after Tajiri's death 

in 1965. He was drama editor and film 

critic of the Denver Post and had a deep 

interest in the theatre and encouraged many 

in the entertainment field. The foundation 

annually presents "Larrys" to groups and 

individuals who have contributed to the 

theatre and performing arts in the Rocky 

Mountain area. 

Host and master of ceremonies will be 

Maurice Mitchell, chancellor of the University 

of Denver. 

Tickets are $6 and are available from 

Larry Tajiri Awards, 1433 South Eudora 

St., Denver. Colo. 80222. 

Hanna-Barbera Marks 14th 

Year With Press Party 

LOS ANGELES—Hanna-Barbera celebrated 

its 14th anniversary with a press 

party Tuesday (22) at the big animation 

plant in the Hollywood area. With many 

celebrities present and Bud Rogers and 

other executives from Taft Broadcasting 

Corp., the parent company, it turned out 

to be a big party. 

Outside tables were set for a buffet supper. 

The fact that the temperature there 

was over 100 degrees didn't seem to dampen 

the enthusiasm. 

When the firm was started, after making 

the "Tom and Jerry" cartoons for 20 years 

before, it began with just $5,000 capital. 

In 1967 Taft paid $12,000,000 for the 

BOXOFFICE :: August 28, 1972 W-l 

studio.

a 

ODackdtiaae & 

pill HI U k MARKF1 is taking its place 

alongside the youth market in films 

and, in Hollywood, there are problems in 

relationships stemming from some of the 

leading black organizations worrying about 

new racial stereotypes. Lew Wasserman. 

board chairman of the Ass'n ol Motion 

Picture and television Producers, and Billy 

H. Hunt, executive vice-president, met with 

the Ethnic Minorities Committee of the 

Screen Actors Guild. The former promised 

to listen and to Its to work out equitable 

solutions to the status of minority actors on 

the economic front. 

Against this background came the announcement 

from American International 

Pictures that "Blacula" will be one of its 

great boxoffice grossers, while Metro-Goldwyn-Mayer 

described its "Shaft" and 

"Shi ill's Mig Score!" results as "overwhelming." 

Joseph Naar. producer of "Blacula." a 

former Hollywood agent with a world of 

production credits in television, dating from 

the time he started in the 1950s, discussed 

the problems of pleasing minorities, which 

began with the church in the early 1920s 

when the Hays Office was started. After a 

complaint on stereotyping, which some 

groups played upon in a local organization. 

Naar showed "Blacula" to Sammy Davis 

jr. Like Naar. Davis recognized that the 

characters' actions were motivated by the 

story and were not stereotype reflections. 

Because this is a sensitive area. Naar told 

BOXOFFICE he felt that he had made a contribution 

with the picture in overcoming industry 

economies, with all the cast from a 

minority group as well as much of the production 

crew. In regard to the charges, he 

thought they were ridiculous. Backing this 

up, Naar noted that Davis wants to play in 

"Dr. Jekyll and Mr. Hyde" and that the use 

of any minority in this film of classic genre 

is a step forward on the Hollywood horizon. 

Unique as one of the creative producers 

in the film industry, Naar, while not a 

writer, takes a script and works on it with 

the writers. He says that he has "paid his 

dues" in learning what audiences want and 

that "Blacula" is a good example of knowing 

audience tastes. 

^ 

H 

His next project with AIP is "Corley," 

4I< H PROJECTION IMPROVE *&£ 

i NEW TECHNIKOTE 

^ 

S SCREENS S 

BUFFALO, N.Y. 

SHERIDAN Drive-In 

1st WEEK 


ROCHESTER Drive-In 

1st TWO WEEKS .... 


NEW MOON Drive-In 

1st WEEK 


SHOWTOWN Drive-In 

1st WEEK 

SMASH GROSSES! 

9HLLAMiNumn, ALEXANDRIA, LA la. 

Him 

tteffc 

^00 SHOWTOWN Drive In *C yQ9 

OKLAHOMA CITY, OKLA. 

SKYVIEW Drive-ln 

1st WEEK 


RIVIERA Drive-ln 

1st WEEK 

HATTIESBURG, MISS. 

BEVERLY Drive-ln 

1st 8 DAYS 

Due to the true but censorable nature of the actual happemngs_ 

in this story, as well as the age of the girl and the 

fame of the people involved, United Producers 

\ i 

has agreed to the following conditions. 

tities. 

A United Producers Presentation 

Robin ASKWITH • Janet LYNN 

names will 

^jCplace of true ider 

w-" be dis- 

êthemU. 

theatreplay

. 

" 

— 

'Everything' Debuts 

In LA With Tall 675 

LOS ANGELES—"Everything You Always 

Wanted to Know About Sex" punched 

out 675 ;is it bowed in .it the National 

Theatre, easily running awaj with the 

week's honors in a period that saw 19 of 

22 first runs gross above average. Another 

new picture. "Deliverance." emerged from 

the field with a 400 first week at the Cinerama 

Theatre and took over No. 2 ranking 

among the business leaders. "Marjoe," 

second week. Crest; "Butterflies Are Free," 

fifth, Cinema I. and "School Girl." sixth. 

Cinema, all grossed in the 300-320 range, 

rounding out the report's top quintet. 


ABC City 2—Cabaret fAA), 20th wk 110 

Bruin—The Candidate :WB1, 7th wk 210 

Chinese— Where Does It Hurt? (CRC), 2nd wk. . . .250 

Cinema—School Girl i.SR), 6th wk 300 

Cinema I— Butterflies Are Free (Col), 5th wk. . . .310 

Cinema II—Lost of the Red Hot Lovers (Para), 

5th wk 200 

Cinema III—The Man (Para). 3rd wk 285 

Cinerama—Deliverance (WB) 400 

Crest— Marjoe (SRI, 2nd wk 320 

Fairfax— Napoleon and Samantha (BV) . ..125 

Fox—The Swingin' Stewardesses (SR), 2nd wk. .225 

Hollywood Cinema—The New Centurions (Col), 

3rd wk 275 

Hollywood Pacific—A Clockwork Orange (WB) 

35th wk 80 

National—Everything You Always Wanted to 

Know About Sex (UA) 675 

Pacific Beverly Hills— Rivals (Emb) 65 

Pantages, Picwood— Bluebeard (CRC) 275 

Pix— Housewives' Report (SR), 5th wk. . .150 

Regent— The Groundstor Conspiracy (Univ), 

2nd wk 115 

State, Vogue, Wiltern—Melinda (MGM) . . .235 

Village— Portnoy's Complaint (WB), 6th wk 75 

Westwood—The Other 20th-Fox), 13th wk 180 

Wilshire—Fiddler on the Roof (UA), 41st wk ...235 

'Napoleon and Samantha' 200 

First Week at Denver Quartet 

DENVER— "Napoleon and Samantha" 

made a big splash at four theatres, the 

roundup of the four grossing percentages 

averaging out at a solid 200 first week. 

Only "Fiddler on the Roof." polishing off 

a tenth month at the Aladdin, beat this 

mark and did so with a sparkling 250. Si\ 

other Denver first runs exceeded average 

grossing figures and two others reported 

normal business. 

Aladdin— Fiddler on the Roof (UA) 40th wk 250 

Centre—The Other (20th-Fox), 2nd 

.'. 

wk. " 

. I 80 

Century 21 — The Man (Para) 160 

Cherry Creek, Villa Italia—The War Between Men 

and Women NGP), 3rd wk 100 

Cooper— Play It ' 

Again, Sam (Para), 6th wk. 1 50 

Denham— Frenzy (Univ), 5th wk 150 

Denver 2, Lakeside 2, Village Square 2 

Joe Kidd Univ), 4th wk 125 

Esquire- The Garden of the Finzi-Continis (SR) 

2nd wk 95 

Four theatres— Napoleon and Samantha (BV) 

' 

200 

Paramount—The Salzburg Connection ' 

(20th-Fox) 1 10 

Towne, Lokeshore—The Biq Bird Cage (SR) 100 

Roger Moore has been picked to portray 

James Bond in "Live and Let Live." 

SPECIAL ANNOUNCEMENTS! 

DATE STRIPS & CONCESSIONS! 

MERCHANT ADS! 

Filmack 3124273395 

1327 So. Wabash Awe. Chicago, III. 60605 

Calif. High Court Rules 

On X Film Preview Suit 

\l WPORT BEACH. CALIF.—A $12,- 

OOO.ooii class-action suit against Metro- 

Goldwyn-Mayer and Edwards Theatre Cireuit 

for allegedly not disclosing the rating 

ol a preview film has been settled in the 

California Supreme Court. It was ruled that 

MGM and the Edwards circuit must pay 

$2,000, in addition to attorney fees and 

costs, with the money to go to Hoag 

Memorial Presbyterian Hospital. Newport 

Beach. 

The suit was filed in May 1970 by David 

Skaugstad. Orange County sheriff's deputy. 

a month after the film "The Secret Garden 

of Stanley Sweetheart" had been shown in 

what was announced as a major studio preview 

at the Newport Cinema Theatre. 

"This motion picture was exhibited with 

another motion picture entitled 'Bob & 

Carol & Ted & Alice.' which was an R- 

rated picture." said Donald E. Smallwood. 

attorney for the plaintiffs. 

It was alleged that members of the general 

public were not advised as to the nature 

of the preview and. as a consequence, 

there were present "persons who normally 

would not be permitted to view an X-rated 

picture." 

Smallwood said, "The contents of the 

film were so objectionable that a large 

number of those attending—approximately 

175 persons by the theatre's own estimate 

left the showing." 

Viewers were subjected to "emotional 

distress and moral outrage" during the 

showing of "The Secret Garden of Stanley 

Sweetheart." the suit claimed. 

Charro World Charts Two 

Westerns for NM Lensing 

ALBUQUERQUE — J. Frank James, 

president of Charro World Productions of 

Albuquerque, said here Monday (21) that 

actor Slim Pickens had signed contracts 

with him for two western features to be 

shot in New Mexico. 

James said the first of the pictures. "The 

Bandit and the Priest," will be filmed in the 

Albuquerque area starting in mid-October 

"if financial arrangements are completed in 

the next two weeks." He said shooting of 

the second film, "Cain Came to Cora." is 

set for February. 

James said that Charro plans to film five 

feature productions in New Mexico in the 

next iwo and a half years. 

Downey Houses Presenting 

Children's Film Festival 

DOWNEY. CALIF.— Mcralta and Avenue 

theatres, in cooperation with the 

Downey Council PTA. arc sponsoring a 

children's film festival during the month of 

August. Adults are permitted to attend the 

screenings only when accompanied by an 

elementary school child. 

I ilm attractions booked for the festival 

included: 

"True Grit." "Black Beauty," "It's 

a Mad. Mad. Mad. Mad World." "Blue 

Water. White Death" and "The Trouble 

With Animals." 

Mid-September Debut 

For Alaskan Ozoner 

ANCHORAGE. AK.—Cinema 360. circular-type 

drive-in located approximately 

seven miles south of here, is nearing completion 

and is scheduled to open in mid- 

September. The facility reportedly will be 

leased from Rynearson Development Co. b> 

Frank Wilson and Frank Desiderio. 

The ozoner will offer 120 screens, one 

for each car. on which the picture will be 

beamed from a central projector via hundreds 

of mirrors. 

Desiderio said films have been booked 

through October and the opener will be 

"Love Story." The theatre will offer movies 

geared to 

family entertainment, he said. 

Gemini Cinema Plans Twin 

House in Lompoc, Calif. 

I.OMPOC. CALIF.—Ground breaking 

for a twin-theatre complex here will take 

place shortly, it is announced by Raymond 

I. Ruh. vice-president and general manager 

of Gemini Cinema Corp.. which will build 

and operate the showhouse. Gemini is 

owned by Ruh and Bob D. Collins of 

Lompoc. 

"Two entirely separate auditoriums under 

one roof showing two different popular 

motion pictures simultaneously, with access 

to cither auditorium through a single lobby, 

has proved practical and popular throughout 

Southern California and we think it 

will 

be well-accepted in this area." Ruh said. 

According to Collins and Ruh. the novel 

interiors will be attractively color-coordinated 

to complement the luxurious seating, 

which is being custom-designed for comfort 

and easy viewing by a leading manufacturer 

of theatre furnishings. Projection and 

sound equipment will be the most advanced 

type and will be completely automated. 

Grand opening tentatively is set for November 

1972. Cinema Service will do the 

buying and booking of films for the theatre. 

Theatre Manager Changes 

Are Announced by NGT 

LOS ANGELES—Thomas Mann, manager 

of the Fox Theatre in [nglewood, 

Calif, has been named manager of the 

South Coast Plaza 1 in Costa Mesa. 

Moving into the Fox. Inglewood, is 

Richard Freeman, who leaves the Academy. 

Inglewood. and is succeeded by Arthur 

Andrios. who transfers from the West 

Coast, Santa Ana. Thomas Foos departs 

the Fifth Avenue. Inglewood. for Santa 

Ana. while Gene Jaeobson. assistant manager 

at the Fifth Avenue, has been upped 

to manager there. 

the managerial appointments were announced 

in Los Angeles by William Hertz, 

vice-president of the Southern Pacific division 

lor National General Theatres. 

J. Ice Thompson will play a director in 

William Peter Blatty's "The Exorcist." 

W-4 BOXOFFICE :: August 28, 1972

1 



First Week in 14 Theatres... $50,134 

DISTRIBUTORS: 

RftWOMAN 

LOS ANGELES 

Bill Shields 

291 S. La Cicnega 

Beverly Hills, Co. 9021 1 

(213) 659-5622 

SALT LAKE CITY 

John Dahl 

1223 S. 20th East 

Salt Lake City, Utah 84108 

(801) 466-1554 

SAN FRANCISCO 

Gordon Kershaw 

Excelsior Amusement 

251 Hyde St. 

San Francisco, Ca. 94102 

(415) 673-0478 

DENVER 

Jay O'Molin 

NEW WORLD PICTURES 

255 B Lincoln Towers Bldq 

1860 Lincoln 

Denver, Colo. 

(303) 623-1221 

SEATTLE 

Bob Parnell 

Crest Film Distributors 

2318 Second Avenue 

Seattle, Wash. 98101 

(206) 622-0246 

< -îo-^w^-j. '-'.. '7înu-»- 

3 C*SSte^ 

A NEW WORLD RELEASE METROCOLOR WL 

BOXOFTICE :: August 28, 1972 W-5

I 

. 

the celebration of Neiman-Tillar Associates, 

independent post-production cornpain, 

which racked up $17,000,000 in its 

lust year. Larry Neimarj and Jack Tillar, in 

business one sear, have a beautiful office 

and facility on Beverly Blvd. and were the 

hosts for the big party. Neiman had produced 

27 TV shows for Wolper. 

SALES STRATEGY SESSION IN LOS ANGELES—When Dean Phillips, 

vice-president in charge of sales for National Theatre Supply, arrived in Los 

Angeles on his nationwide get-acquainted-tour, the above group of NTS executives 

and salesmen conferred with him on future strategy and campaigns. Seated, 

left to right, are Jack Hessick. Harry kosiner. Phillips, Paul Lazarus and Walter 

Branson. Standing are Don Wilmoth, John Dalk, Dick Lutz, Al Schuyler, Tom 

Jordan and Howard Straight. 

LOS ANGELES 

QL M. Ridges, president of Sun International 

Productions, has appointed Ed 

O'Brien and Roger Schaffner as assistants 

to Neil Wive, vice-president of distribution 

and sales. Both previously managed Sun regional 

distribution branch offices. Sun International 

Productions is controlled by Pat 

Frawley's Schick Corp. 

David Friedman, president of Entertainment 

Ventures. Inc.. left for Pittsburgh for 

the opening of his new film, "The Erotic 

Adventures of Zorro." According to Dave 

the theatre grosses should keep this film in 

circulation for some time to come. 

Bill knight, Boxoi i k i 's I'ilmrow correspondent, 

is starring in the play "Norman, 

Is That You?" at the Ebony Showcase Theatre 

on weekends. He also runs the children's 

workshop and is staging a play there 

while giving I.os Angeles area youngsters a 

basic education in drama. 

Francis Marion, who came to Hollywood 

in 1914 and created film stories for William 

Randolph Hearst for his protege Marion 

Da\ ies and who is one of Mary Pickford's 

best friends, has returned to Hollywood 

Blvd. with her book titled 'Oil With Their 

II. ads." 

I i"I I*i H I ii li nil i rnaans 

FAST SERVICE 

Ei Bclur 

Trailsrs 

MOTION PICTURE SERVICE CO. 

125 Hyde St., Son Francisco, Ca. 94102 

(415) 673-9162 - Gerald Kanki, Prat. 

National Leisure Corp. has moved to 

1505 North Vine St., it is announced by 

Paul Mart, who says he has a list of films to 

distribute. 

Leon P. Blender, American International 

Pictures vice-president in charge of sales 

and distribution, has returned from Seattle 

and Portland. He was accompanied by 

Monte Wenncr. manager of branch operations, 

and Marty Greenstein, Western division 

sales manager. Their visit was to set 

releases of "Slaughter" and "The Wild 

Pack." 

Henry I In lit li. veteran publicist and national 

vice-chairman of the AAU public 

relations committee, took off for Rome to 

visit with his old friend Carroll Baker. From 

there Ehrlich goes to Israel for the 11th 

time, where he visits with his mother's great 

friend. Prime Minister Golda Meir, and 

Moshe Dayan. Adviser to David Wolper 

on filming of the Olympics, Ehrlich will 

attend the games in Munich, where Mike 

Frankovich and others will be present. 

Wednesday (16) Leonard Schwartz. Arnold 

Michaelson, Dick Mason. Jim Melikian, 

Frank Diaz and Art Manfredonia headed 

the Pacific contingent for the opening of 

"Rivals" at the Pacific Beverly Theatre. The 

cocktail-buffet next door at Waldo's Restaurant 

produced great cameradcrie with 

producer-director Krishna Shah, stars from 

I he picture and Carl Reiner and his son. all 

having a grand time. Tuesday night (15) the 

"Bluebeard" opening at the I'antages 

brought out the big brass. With those above 

were William Forman, Harold Citron, Jack 

Carter. Frank Sohner. Robert W. Selig, 

Mike Forman and other toppers. So. Pacifichad 

[WO premieres m a row ami the season 

is just getting started! 

Another party which attracted both production 

and some of the trailer people was 

I he Directors Guild's annual day at Disneyland 

is set for September 16 . . . Vidtronics' 

Joseph Bluth and NBC's Roy Neal 

were awarded doctor of humane letters degrees, 

honoris causa, at local Columbia College. 

Neal delivered the commencement address 

at the July 22 festivities on the La 

Brea campus. 

Omnibus Productions is preparing two 

theatrical features, with Fred Brogger as 

executive producer and Robert Totten as 

director, and has moved onto the Goldwyn 

lot, according to Robert T. Skodis, assistant 

general manager. 

Stanford Sherman, happy about his 

work 

with director Krishna Shah, where they collaborated 

on the original idea for the Avco 

Fmbassy-distributed "Rivals," greeted with 

acclaim at the Pacific Beverly, has lour additional 

properties with producers: "Disappearance 

of the USS Mako." the story of a 

nuclear submarine kidnaped by the Russians: 

"Centennial." an epic of a western 

town of the KS70s, where the desperados 

shoot up the town and in turn are killed by 

the local citizens, has been turned into a 

classic re-enactment of the same incident 

100 years later, which involves a macabre 

twist; "Arbuckle," the story of the trial, and 

"Crucifixion ol Reserend Kitch." a tale of 

an evangelical minister with novel adventures 

in the revival circuit. Shah's script of 

award-winning levels contains what Sherman 

says is the element of time which made 

it great and on which tragedy is based. Just 

five minutes makes the difference between 

triumph and tragedj 

Ed Reid, well-known author ("The Green 

Felt Jungle." "The Grim Reapers." "Mafia" 

and "The Mistress and the Mafia"), was 

guest speaker at the Tuesday (22) Hollywood/Los 

Angeles WOMPI meeting. Reid 

autographed members' books. 

Greta Garbo Series to Be 

Screened in Santa Monica 

SANTA MONICA. CALIF.—The Mayfair 

Repertory Cinema here will present a 

14-picture series of Greta Garbo films, 

starting Wednesday (30). The features, produced 

by Metro-Goldwyn-Mayer, are being 

made available by the studio in 35mm 

prints and will be projected in the original 

production aspect ratio of 1.33 to one. 

Opening the series will be "Grand Hotel" 

and "Anna Christie." Wednesday (30). 

Other films scheduled include: "Ninotcbka" 

and "Mala Hari." September 3-5: "Anna 

Karenina" and "Camille," September 6-9: 

"The Painted Veil" and "Two-Faced Woman." 

September 10-12: "As You Desire 

Me" and "Queen Christina." September 13- 

16; "Conquest" anil "Inspiration." September 

17-19. and "Romance" and "Susan 

I enox: Her Tail and Rise." September 20- 

23. 

W-G BOXOFFICE :: August 28, 1972

I 

WINNER"* 

%tfV>^

. 

. 

I rum 

K 

. . Jack 

De Luxe UA Triplex 

Opens With Benefit 

< UK i). c VLIF.—Cinema I. II and III. 

located in the North Vallej Mall, opened 

Fridaj (4i with a benefit premiere. Inaugural 

festivities .it the United Artists triplex 

included .1 champagne hour, dinner and a 

"summer fun fashions" show, plus .1 choice 

ol three film offerings. The event was .1 

benefit for the Butte-Glenn Counties Medi 

cal 

Auxiliary 

I he official opening ol the de luxe showplace 

was preeeded by an open house 

Thursday (3) to permit inspection of the 

facility by the public. 

Wm. T. Hastings Is Dead; 

GCC District Manager 

DENVER—William T. Hastings. 65, district 

manager for General Cinema Corp. 

and manager of its Cherry Creek Cinema 

here, died in St. Joseph Hospital following 

.1 heart attack Monday (21). Hastings had 

six GCC theatres in his district, including 

five in Denver and one, just opened, in 

( lolorado Springs. 

Born in Salisbury, Md., Hastings worked 

as a teenager at a theatre there. He graduated 

from Washington College. Chestertown, 

Md.. and on graduation day joined 

the RK.O organization. Starting in Flushing 

Meadows. L.I., Hastings soon was made 

manager of the Globe Theatre. New York 

City. At that time he was the youngest 

theatre manager on Broadway. 

He also managed RKO theatres in Philadelphia; 

Washington. D.C.: Railway, N.J., 

and Cincinnati before coming to Denver to 

manage the Orpheum in 1946. While managing 

the Cirand in Cincinnati he met and 

was married to Helen Sharpe. who survives. 

1 

In his > sears as manager of the Orpheum 

1 

he won many national awards for his work 

in numerous exploitation campaigns. 

Shortly before the Orpheum was demolished 

to make way for a parking lot. 

Hastings quit show business to enter another 

field. After a year, however, he joined 

General Cinema as manager of the new 

Cherry Creek Cinema, becoming district 

manager after the circuit had built five 

theatres in Denser. 

Hastings was a 32nd degree Mason, a 

member of the Rocky Mountain Consistory, 

the El Jebel Temple of the Shrine, the International 

Footprinters Ass'n and the Cincinnati 

Masonic Lodge 153. He was an 

honorary member of the Police Protective 

Ass'n of Colorado. 

Memorial services were held in Denver 

Wednesday (23). Burial was in Cincinnati. 

c^LOHA 

EXHIBITORS! 

IN HONOLULU . . 


BEACH! 


THE 

INDUSTRY'S 

"OWN" 

HAWAII 

HOTELS 

Portable Fireplugs Used 

In Ballyhoo for 'George' 

Pal McGee, film merchandiser, 

had last action on his hunt for 30 

light and transportable fireplugs with which 

1)1 W I 

1.1 ballyhoo a movie he is selling in the 

Denver and Salt Lake areas. The film is 

"George" ami the fireplugs are to be placed 

at entrances to hardtops and drive-ins with 

a sign reading: "Reserved lor George and 

his canine pals," George being, of course, 

a dog. 

Alter a short hunt McGee found trash 

cans at a K-Mart. which, when turned upside 

down, closely resembled a fireplug. 

The film, the first G-rated picture McGee 

has sold, was made in the Alps. It was directed 

for Capitol Productions by Marshall 

Thompson. "George" has had big openings 

in Texas and Florida and McGee has sold 

several theatres in the Salt Lake City film 

area. 

HONOLULU 

CJ Robert Azzara, who hails from New 

York and the Walter Reade houses, 

recently with the Consolidated circuit in 

Honolulu, now is assistant manager at the 

New Royal in Waikiki, where "The Godfather" 

leads the field in its 23rd week. Also 

Brooklyn and the Reade organization. 

Ken Dobek has moved to Waikiki 1 and 2 

from Kapahulu. 

Valentine "Bucky" Richards, house manager, 

is still at the old Waikiki, now known 

as Waikiki 3. He's been there for something 

like 40 years! Jack Hoyle, always a gentleman, 

is assistant manager. 

Ronald Rivera, night doorman at the 

New Royal, is back on the job after two 

separate sessions with his doctor, one of 

which landed him in the hospital. Genial 

Fred Rein was the hard-working standby 

lor about a month. Candy Avilla is head of 

the Royal candy counter. 

ALBUQUERQUE 

pidcller on the Roof," now in its eighth 

week at the Sunshine Theatre here, still 

is going strong! 

I.enore Stevens, film 

actress who grew up 

in Las Vegas in this state, was in town recently 

in connection with the local premiere 

of her film "Bonnie's Kids" at the Cactus 

Drive-In. Miss Stevens made the rounds 

for TV, radio and newspaper interviews. 

She rated a front-page story in the afternoon 

Tribune. 

Penthouse Is Renamed 

TUCSON— The Penthouse, upstairs auditorium 

added several months ago at the 

Showcase Cinema, has been renamed Showcase 

Cinema II. 

"From Tons With Lose." a semi-musical, 

ssill be scripted by Reedy Talton. 

360 Seat Theatre Is 

Unveiled in Medford 

MEDFORD, ORE.— I 

Ik J60-seal Cinema 

Center Theatre, located in the Medford 

Shopping Center, premiered Wednesday 

night (2). with Warner Bros.' 'What's Up, 

Doc?" as the inaugural attraction. I he debut 

of the cinema, a unit ot Oregon-California 

Theatres, .1 division ol Lippert Theatres, 

was attended by Robert I . 

Lippert, 

president; Charles Maestri, general manager, 

and Medford area manager Don Evans. 

Manager of the Cinema Center is Robert 

Yager. 

Lippert. commenting on the mini-theatre 

concept, said. "The idea ol the big iheatre 

is gone. People like the intimacy ol the 

small theatre." He commented that the 

Cinema Center Theatre was the "26th or 

27th" shopping center theatre his company 

had opened within the last three years. 

The auditorium has no visible stage and 

no curtain. Its interior is hung with blue 

and gold drapes, creating a pleasant color 

combination and contributing to acoustical 

qualities. 

The Cinema Center Theatre booth is 

equipped with automated projectors which 

use xenon lamps. 

DENVER 

The regular monthly luncheon of the Rocky 

Mountain Motion Picture Ass'n was 

held at the Downtosvner Motel. Cuicst 

speaker was "Shorty" Vaughn, theatre manager 

for Westland, who told of his experiences 

as a patient in the Will Rogers Hospital. 

Additional plans lor the current fund 

drive for the hospital svere discussed. Visiting 

the luncheon were Harold Rice and 

Ray Davis, both retired from National General 

Theatres. Both svere district managers 

for the circuit in this territory in past years. 

During the past week Columbia screened 

"Young Winston." Warner Bros, screened 

"Super Fly" and Metro-Goldwyn-Mayer 

screened "Melinda" . Felix, branch 

manager for Favorite Films, and Jay 

O'Malin of Crest Films traveled to Salt 

Lake City to set dates on product. 

National General Theatres has sold the 

Serf Theatre in Las Vegas. N.M.. to John 

Brenden. svho headquarters in Minneapolis 

Harold McCormick. svho operates the 

MeCormick Theatre in Canon City, is on 

the campaign trail a great part ol the time. 

McCormick is a candidate for a senate post 

in the state legislature. 

Visiting the exchanges and setting playdates 

were Lloyd Greve, Cine-Moly Theatre. 

Leadville; Ike Ross. Capitol Theatre. 

Springfield; Bernie Newman, Gem Theatre. 

Walsh; Fred T'aure. Kerbs Theatre. Worland, 

Wyo.: Milton Boehm. Cover Theatre. 

Fort Morgan; Howard Campbell. Westland 

Theatres. Colorado Springs: Bill Holshue. 

Lakeshore Drive-In. Denver, and Don 

Swales, Playhouse Theatre. Aspen. 

W-8 BOXOFFICE ;: August 28, 1972

18 Arrested Films 

Seized in KC Raid 

KANSAS CITY—Judge James 

Moore oi 

the Jackson County Circuit Court, acting 

on an application from SS&W Corp.. owner 

of the Astro Theatre in the Union Station. 

Wednesday (23) issued an order restraining 

the city of Kansas City from enforcing 

its obscenity ordinance. Judge Moore's 

ruling came in the wake of a full-scale antipornography 

raid of 16 adult movie houses 

and arcade peep shows Monday night (21 ). 

when Kansas City police arrested IS persons. 

Locations hit by the raiders included the 

Old Chelsea Theatre, 1228 Broadway; Astro 

Theatre, Union Station; Strand Art Theatre, 

3544 Troost, and 13 adult book store/ film 

operations. Projectionists and operators were 

charged with "showing a lewd and obscene 

movie" and two exotic dancers at the Folly 

Burlesk Theatre were charged with "presenting 

a lewd and obscene dance." 

No books or magazines were confiscated. 

However, films were seized which "showed 

several acts of sexual intercourse," according 

to Dave McConnell. an assistant city 

prosecutor. 

"The films showed actual scenes of penetration, 

male and female organs and sodomy. 

They showed a number of acts that 

would be illegal under state law," McConnell 

declared. 

Police said approximately 1.000 manhours 

went into preparations for the raid 

over two month's time. The warrants were 

issued by the city counselor's office under 

an ordinance passed by the city council 

March 5, 1971. McConnell said the city 

proceeded under the "assumption that the 

ordinance was constitutional until proved 

otherwise." The law now is being tested 

in a case before the Missouri Supreme 

Court, with a decision expected some time 

this fall after oral arguments in October. 

Trials for those arrested in the raid were 

continued to September 19 and September 

20, when municipal court judges probably 

will view the seized films. 

Waldo Manager Gregory 

Retires From Industry 

KANSAS CITY — Russ Gregory. 64. 

manager of the Waldo Theatre here, retired 

Saturday (19) after five years with Commonwealth 

Theatres. 

Gregory, who was in the industry "on and 

off" since 1927, began as a doorman at the 

Missouri Theatre in St. Joseph. The organist 

there was later to become Mrs. Gregory. 

Prior to joining Commonwealth, Gregory 

managed theatres for the Dickinson Operating 

Co. and the Durwoods (now American 

Multi Cinema). He also was a booker-buyer 

in the days of block booking and recalls 

that, at that time, product was so plentiful 

theatres played double features and changed 

their programs three times a week. 

Appropriately enough, the Waldo ran 

"The Last Picture Show" during Gregory's 

final week there. He is succeeded as manager 

by Jim Long. 

Gillis Theatre to Reopen 

With Stage Productions 

K \\S \S CI IV I 

he long-shuttered Gillis 

Theatre at 5th Street Aiid Walnut is being 

renovated by a community theatre group 

beaded by Mrs. Geri Eicher and will be reopened 

as the Limelight Theatre, ottering 

live production, in Kansas City's fast-growing 

River Quay development. The 140-seat 

auditorium will be decorated in a nostalgic 

1930s style. 

Originally opened as the Gillis Opera 

House in 1SS3. the building was wrecked by 

an explosion in 1925 and rebuilt a year 

later. 

The Gillis Theatre had presented attractions 

ranging from melodrama, vaudeville 

and burlesque to movies before closing during 

the early 1940s. 

300 Seat Hardtop Set 

For Marysville, Kas. 

HIAWATHA. KAS.—Richard Smith of 

Marysville, Kas.. has completed arrangements 

for the construction of a theatre at 

727-29 Oregon St.. with a Thanksgiving 

weekend opening planned. Contracts have 

been awarded and work at the site should 

start in the near future. 

The 40x1 00-foot movie house will be of 

concrete, steel and brick construction and a 

300-seat auditorium is planned. Interior appointments 

will be fully modern and the latest 

projection equipment will be installed, 

as well as a 15x30-foot screen. 

Smith also owns the Astro Theatre and 

the Hill Top Drive-In at Marysville. where 

he has been in the business for the past two 

years. Prior to that he owned and operated 

the theatre in David City. Neb. He and his 

wife Mary Louise have four children. 

BENEFIT OPENING—Henry G. 

Plitt, left, president of ABC-Great 

States, contributed the Thursday (10) 

opening night of the circuit's new River 

Oaks 2 Theatre as a benefit for the 

U.S. Olympic Team. Shown with him 

at the premiere is U.S. Congressman 

Ralph Metcalfe, who is chairman of 

the Illinois fund-raising committee for 

the Olympics. United Artists donated 

"Fiddler on the Roof for two sold-out 

showings at the sister showplaee to the 

River Oaks 1 at the shopping center of 

that name in 

suburban Chicago. 

AMC to Build 6-Plex 

Overland Park, Kas. 

KANSAS CITY—The Nail Hills 6 theatres, 

the first six-theatre complex for Johnson 

County and the second for the Greater 

Kansas City area, will be located at the 

Nail Hills Shopping Center, 95th and Nail, 

Overland Park, Kas., according to a joint 

announcement made by Stanley H. Durwood, 

president of American Multi Cinema, 

and Gus Ran, president of Winn-Rau 

Corp.. shopping center developer. 

Located at the southwest corner o! the 

shopping center, the Nail Hills 6 theatres 

will have a total of 1,600 seats in four larger 

auditoriums of 300 seats each and two 

smaller auditoriums of 200 seats each. The 

theatres will have individual entrances and 

marquees but share the boxoffice, lobby, 

concession, restroom and display areas. 

Completion of the 18,000-square-foot 

complex is scheduled for May 1973. It will 

be designed by AMC's architectural staff 

working with Stan Staats of Nearing & 

Staats. architects. General contractor is the 

Winn-Rau Corp.. and the lease was negotiated 

by Gene Moffitt. Black & Co., all of 

Kansas City. 

The Nail Hills 6 theatres will give American 

Multi Cinema 32 auditoriums in the 

Kansas City area, including the Capri, Empire 

4, Midland 3, Parkway 2. Metro 4. 

Embassy 2, Indian Springs 4 and Brywood 

6 complexes. 

The multi-theatre concept was originated 

by Durwood Theatres, the parent company 

of American Multi Cinema, for the opening 

of the Parkway's twin theatres in July 1962. 

The first seven-theatre complex recently 

was opened in Toledo. Ohio. 

Kansas City. Mo., is home base for 

AMC's 167 theatres in 28 cities in 13 states. 

Plans are under way for another 42 theatres 

in nine complexes, including the Nail Hills 

6 theatres. 

To Raze Pawnee Drive-In; 

Twin Ozoner Is Planned 

WICHITA, KAS.—The Pawnee Drivein. 

2400 South Broadway, closed Tuesday 

(15) after 22 years of operation, it was announced 

by Al McClure and Woody Barritt, 

owners. The ozoner bowed July 4, 1950. 

with the John Wayne starrer, "Red River," 

and included on the final bill was "The 

Cowboys," starring John Wayne. 

The theatre will be demolished to make 

way for a shopping center. 

The Rainbow Drive-in. located at 3938 

South Hydraulic, also owned by Barritt and 

McClure. will be razed later. The two underskyers 

will be replaced by a twin drive-in 

with a 

1,500-car capacity. 

When the two partners built the Pawnee, 

the 81 Drive-in, built just after World War 

II, and the 54 Drive-in already were in 

existence. The Meadowlark and Airport also 

had been built a few years earlier. 

Barritt and McClure. who had worked for 

Fox Theatres about 20 years before building 

the Pawnee, built the Westport in 1953. then 

purchased the Rainbow in 1961. 

BOXOFFICE ;: August 28, 1972 C-l

. . 

— 

— 

KANSAS CITY 

pin- Motion Picture .Wn ol Greater K.ms.is 

( it) h.is mailed flyers about its annual 

goll tournament and gin rummj stag al 

the Hillcresl Countrj Club, 8200 Hillcrest 

Rd., September 12. Golf will start promptlj 

at I p.m.. with .ill golfers teeing ofl simultaneously. 

Participants should be on hand 

in noon. For those interested, there will be 

.1 special luncheon available (de luxe sandwich 

and soft drink— $1.50). A super-special 

prize is offered this year for the fortunate 

golfer who scores a hole-in-one on the 

No. I tee. Through the el forts of Joe Varriano 

of Crosstown Lincoln Mercury, the 

MPA is offering a brand new Mercury 

Cougar. The green fee is $5 and golf carts 

may be secured for $S ($2.75 for third bag). 

Gin rummy will begin at 3 p.m. No entries 

will be allowed after 3:30 p.m. Those interested 

should contact Jim Lewis at 110 West 

1 8th St.. or telephone S42-4220. The buffet 

dinner will commence at 7 p.m.. consisting 

of prime rib, fish and chicken ($7.50). Reservations 

and payments must be made in 

advance for the luncheon, golf fee and carts 

and dinner no later than Thursday. September 

7. Mail to Chuc Barnes. 114 W. 18th 

St., 

Kansas City. Mo. 641 OS. 

Screenings at Commonwealth: "Swedish 

Wife Exchange Club." distributed by AIP. 

Tuesday (22); "Everything You Always 


Afraid to Ask" (UA), Wednesday (23); 

"Private Parts" (Premier). Thursday (24). 

10 a.m.. and "The Wild Pack" (AIP). Thursda) 

afternoon (24). 

Myrtle L. Taylor (WOMP1. retired) died 

Monday (21) at the Shawnee Mission Hospital. 

She was a retired employee of the 

Warner Bros, exchange, where she had been 

JJP*^ 

%* 

w 

4 

riTTTTftyT

| 

12S 

. . Former 

ST . 

LOUIS 

Toe Simpkins. fund-raising chairman and 

pasl chiel barker oi Varietj Tent 4. has 

been named local general chairman oi the 

[973 Jewish Federation-Israel Emergency 

Fund Campaign, the largest philanthropic 

drive in the Jewish community. Louis I. 

Zorensky, president oi the federation, who 

made the appointment, said: "Ihe leadership 

of the Jewish Federation is deeply honored 

that Joseph Simpkins, one of the most 

generous and dedicated of our community 

and an eminently successful business leader, 

has taken on this most important challenge." 

Simpkins is on the board of direc- 

NEWS... 

While It's 

HOLLYWOOD 

NEW YORK 

Hot! 

WASHINGTON 

and 

ALL POINTS IN BETWEEN 

4' 

You'll Relish 

Every 

Style in 

the 

Which 

It Is Served 

Week in 

j 

J 

BOXOFFICE 

Nationally Extensive . . . 

. . . Locally Intensive 

tors ol Jewish Hospital, a member of Congregation 

B'nai Amoona and a trustee ol 

the St. Louis Israel Bond Committee and 

in 1970 received its Eleanor Roosevelt Humanitarian 

Award. 

Ami Miller, veteran actress-dancer injured 

at the opening of "Anything Goes" at the 

Municipal Opera, will not go with the cast 

to Toledo but will stay here in Deaconess 

Hospital indefinitely. She said. "Doctors are 

keeping me here because 1 still can't keep 

my balance when I walk." Although the 

aches from a concussion and canceled engagement 

were depressing. Miss Miller said 

St. Louisans certainly were not. "Ihe St. 

Louis people must be pretty special people." 

she said, pointing out she has been flooded 

with notes and messages that prayers arebeing 

said for her recovery. She added that 

show business friends have offered great 

support, with phone calls from stars Ann- 

Margrct, Debbie Reynolds and Gene Nelson. 

She hopes fo resume in "Anything 

Goes" in New York, then go on to a major 

tour scheduled in November for her autobiography. 

"Miller's High Life." 

Gary R. Johnson, division advertising 

manager. Metro-Goldwyn-Mayer. hosted an 

invitational screening Tuesday evening (22). 

of "Kansas City Bomber." starring Raquel 

Welch on roller skates in the title role, at 

Arthur Enterprises' Fox Theatre screening 

room. Johnson's provocative invitation addressed 

to "Raquel Welch's Lovers" instructed 

guests to "present this letter at the 

door of the Fox and you will be directed to 

Raquel's locker room." 

The Ritz Theatre featured the Spanishlanguage 

movie, "El Cantinflas in Su Excelencia." 

in two nightly showings at 7 and 9 

. . . 

. 

p.m. Monday and Tuesday evenings (21, 22) 

Booked into the fall season at area 

clubs are Milton Berle at Breckenridge 

Ramada Inn Southwest in suburban Fenton 

and Count Basie, set for a two-night stand 

at Grant's Cabin hometowner, 

stage and screen actress Mary Wickes, is 

appearing currently at the Municipal Opera 

in Sigmund Romberg's "The Student 

Prince," along with veteran actor Hans 

Conried. St. Louisans Alan Hanson and 

Anita Colombo (Miss Missouri) have featured 

roles in the production. This show 

marks Miss Wickes' tenth role at the Muny. 

She also was the first artist-in-residence at 

Washington University a few seasons ago 

and co-stars in the new Disney comedy tea- 

I i-I l-i ii I ii li uii i means 

FAST SERVICE 

En [jilur 

Trsilars 

— MOTION PICTURE SERVICE CO. 

Hyde St., Son Francisco, Ca. 94102 

(41S) 673-9162 - Gerald Karski, Pro». 

ture film for Christmas release, as yet untitled, 

but based on the novel "Chateau Bon 

Vivant." 

"The Godfather," Paramount's blockbuster, 

is completing a fourth week at 11 

"Junior Bonner," starring 

area theatres . . . 

Steve McQueen, is current at 

Cypress 

Village, lewis & Clark and Sunset Hills 

Cinema II here and at the Lincoln Theatre. 

Belleville. 

III. 

Rohert Mitcliutii in "Ihe Wrath of God" 

is playing at six area theatres including: Airway 

Drive-in. Crest Theatre. Jerry Lewis 

Cinema. St. Andrews Cinema, South Twin 

Drive-in and Shenandoah Theatre. 

On opening day of "Slaughter," starring 

Jim Brown, at Arthur Enterprises' Fox 

Theatre, a recording of the theme from the 

film was given to the first 500 patrons . . . 

"Nicholas and Alexandra" continues at the 

Kirkwood Cinema and Alan Arkin in "Last 

of the Red Hot Lovers" has been held over 

at the Hi-Pointe Cinema . . . The special 

attraction. "The Fighters." starring Muhammad 

Ali and Joe Frazier, has been held 

over for a second week at Loews Mid-City 

. . . "Butterflies Arc Free" is current at 

Creve Coeur Cinema, Sunset Hills II. South 

County and Grandvicw cinemas 

cartoon feature. "Snoopy. Come Home" (introducing 

Woodstock, newest of the Peanuts 

gang), is showing at Ellisville Cinema. Mark 

Twain. Northland Cinema and Northwest 

Plaza Cinema, locally, and at Ritz I in Belleville, 

111., with daily matinees at all theatres. 

3 Appointments Announced 

By National Cinema Corp. 

From Western Edition 

BEVERLY HILLS. CALIF.—National 

Cinema Corp. has named Edward G. Lewis 

as vice-president-general counsel; Ray A. 

Fox, vice-president, finance, and Jay Hamilton, 

assistant treasurer, it was announced 

by Peter M. Sharma, president. 

Lewis, a graduate of the University of 

California School of Law. formerly was associated 

with the law firm of Macdonald. 

Halsted & Laybourne. Accountant Fox 

came to National Cinema from the public 

accounting firm of James R. Anderson. 

C.P.A. Hamilton, who has some 25 years 

experience in banking and finance, most recently 

was associated with Surety National 

Bank. 

National Cinema Corp. owns and operates 

30 motion picture theatres in California 

and Arizona. 

Actor Ron O'Neal Rides 

In Big Chicago Parade 

CHICAGO—Ron O'Neal, star of the Sig 

Shore production o\ "Super Fly" for Warner 

Bros., was in the van of the giant four-hour 

Chicago Defender Charities Parade here 

that was viewed by more than a half-million 

people. "Super Fly." directed by Gordon 

Parks jr.. also stars Carl Lee and Sheila 

Frazier. 

"The Godfather (Part Two)" will again 

be directed by Francis Ford Coppola. 

C-4 BOXOFFICE :: August 28, 1972




DISTRIBUTORS: 

RftWOMAN 

OMAHA 

DES MOINES 

KANSAS CITY 

ST. LOUIS 

Howard Thomas & John Shipp 

Thomas Film Distributing Co. 

110 W. 18th St. 

Kansas City, Mo. 

(816) 421-2305 

A NEW WORLD RELEASE 

METROCOLOR 

BOXOFFICE :: August 28, 1972 C-5

CHICAGO 

Tarn Woollier, president ol Dimension 

Pictures, and Boh Boovey, general sales 

manager, were in town to finalize details for 

the Midwest premiere engagement of 

"Group Marriage" in the Brotman A: Sherman 

Loop rheatre. According to present 

plans, a number of important personalities 

appearing in the film will be available for 

the opening, fhe date, however, lias not 

been finalized. Dimension's "The Sin ol 

VI. mi and l ve" will have its multiple opening 

here October 6 in conjunction with another 

first-run film. 

Alex Cooperman is to be in town to talk 

with Vic Bernstein, American International 

Pictures district manager, about "Swedish 

Wife Exchange Club" and "Secrets of Ecstas) 

72." 

The Israeli film festival staged by Michael 

Kutza jr., head of the Chicago International 

I lira Festival, will take place at the Lincoln 

Village Theatre, 

"Oh! Calcutta!" probably will be shown 

on an exclusive basis at popular prices in the 

( arnegie Theatre. 

Dick Wales, an independent local filmmaker, 

has won one of the top prizes in the 

Atlanta Film Festival, He won for his short 

art film. "The Kinetic Sculpture of Gordon 

Barlow." Wales hopes to enter his film this 

November in the Chicago International 

Film Festival. 

David Darr of Columbia Pictures and his 

wife Linda welcomed their first child, a son 

named Randell Briton. 

Walk Heini, Midwest supervisor of advertising 

and publicity. United Artists Corp.. 

hosted screenings of "Everything You Always 


THEWTfcE EQUIPMENT 

"Everything for the Theatre" 

339 No. CAPITOL AVE., INDIANAPOLIS. IND. 

Afraid to Ask" at the Beverly, Bremenlow 

no. Edens 2. Golf Mill. Lake and UA 

Marina Cinema. The R-rated film, based on 

a best-seller by Dr. David Ruben, is directed 

by Woody Allen. 

Lewis Motion Picture Enterprises' newest 

production. "Gore-Gore Girls." is being set 

up for saturation bookings in New Orleans 

and Dallas theatres. 

Sidney 

Freeman, manager of the 400 Theatre, 

reports "The Last Picture Show" did 

exceptionally good business. 

Raphael Nussbaum, general sales manager 

of International Producers Corp.. arrived 

here from the West Coast to talk with Sam 

Kaplan of Kaplan Continental Pictures 

about setting up first-run bookings for R- 

rated "The Contract" and G-rated "Exchange 

Student." Kaplan Continental has 

completed arrangements for the opening of 

"Captain Apache" in 25 theatres in this 

area. 

Wilma Zeigler of the Kaplan Continental 

Pictures staff is taking a motor trip through 

the South for her vacation. 

Columbia Pictures' "The Great Dictator" 

opened Friday (11) for an unlimited engagement 

in outlying theatres. 

The WOMPI's are launching two moneymaking 

projects. Life time light bulbs at 

50 cents each and six rolls of Christmas 

(Continued on page C-8) 

PLAY IT SAFE: Start now to save their hearts 

Help your children form good health habits now to 

reduce risk of heart attack later: 

Encourage normal weight; obesity in youth may 

persist throughout life; 

Build body health through regular physical activity; 

Serve them foods low in saturated fats; 

Teach them that cigarette smoking is hazardous 

to health; 

Make medical check-ups a family routine. 

Set a good example. Follow the rules yourself and guard 

your heart, too. 

^|WE*" SO MORE 

\3l VL will live HEART FUND 

C-G BOXOFFICE :: August 28. 1972

He made it 

with his own two hands. 

There's a name for a place that 

employs men and women with serious 

physical and mental handicaps. 

It's called a "sheltered workshop." 

As you might expect, "sheltered 

workshops" are an unusual kind of 

business. 

But as you might or might not expect, 

they do an unusual kind of 

work. Excellent. 

In fact, sheltered workshops consistently 

turn out work every bit as 

good as more usual kinds of businesses. 

And priced just as low. 

If your company farms out any of 

its work, we'd like to invite you to 

give a sheltered workshop a chance 

to bid on it— without obligation, of 

course. 

(For more information, write to 

Workshop, c/o HURRAH, Box 1200, 

Washington, D.C. 20013.) 

If you like their bid, you may decide 

to give them a chance to do 

some of your work. 

In which case, you'll be helping 

a lot more people "make it" with 

their own two hands. 

And, if you like good work, helping 

yourself in the bargain. 

The State-Federal Program of 

Vocational Rehabilitation. 

Help Us Reach * Rehabilitate 

America's HandicappedHURRAH 

BOXOFTICE :: August 28, 1972 C-7

Ricciardi Files Suit 

Against Officials 

CHICAGO—Pat Ricciardi now is suing 

law enforcement officials who had arrested 

him for presenting three allegedly "pornographic 

tilms" in his Admiral Theatre. His 

complaint, filed in the U. S. District Court, 

northern district of Illinois, for declaration 

judgment and other relief, was served 

through his attorney Melvin B. Lewis 

against Cook Counts State's Attorney Edward 

V. Hanrahan. LJ. S. Attorney James R. 

Thompson. Police Superintendent James B, 

Conlisk jr.. Cook County Sheriff Richard J. 

Elrod and Roy K. Moore, director of the 

FBI office in Chicago. 

The suit asks that 204 films that Ricciardi 

plans to show at his theatre be viewed by 

the defendants. The suit promises that Ricciardi 

will make the films available for 

viewing "at a time and place reasonably 

convenient." 

The suit charges that Hanrahan and 

Thompson were "competing in their efforts 

to prosecute theatre owners who show hardcore 

sex films." 

In the suit 

Ricciardi claims he would haveto 

hire psychologists and social scientists to 

determine whether the films he was showing 

were obscene and. even then, he would not 

know whether their opinions coincided with 

the views of Hanrahan and Thompson. 

Thus. Ricciardi wants the lawyers themselves 

to view the films. The suit also Terms 

SPACE CONTRIBUTED 8T THE PUBLISHER 

Are you over 

40 and 

acting like you 

aren't? 

After 40 the possibility of 

cancer of the rectum increases 

markedly. 

Yet almost 3 out of 4 people 

stricken in their prime 

might be saved by early diagnosis 

and prompt treatment. 

The next time you have 

your annual checkup, be a 

real adult. Ask your doctor to 

include a procto examination. 

After all, life should just 

begin at forty. 

It's up to you, 

too. 

American 

Cancer Society 

quests that alter the ollicials have viewed 

the films and found some of them obscene, 

those in question be brought into court for a 

formal obscenity hearing. 

The suit states Ricciardi has been engaged 

in Chicago in the business of exhibiting motion 

picture feature films to "qualified members 

of the public who desire to see them 

and are willing to paj an admission charge 

for the privilege of observing the exhibition 

iif the films." 

The suit states further that during 1972. 

prior to August 1. the plaintiff earned gross 

revenues from said business in excess of 

$8,000 per week and that the 12 persons 

usually employed receive gross aggregate 

weekly wages of approximately $2,700. It 

states that the average weekly net profit 

from the operation of the business prior to 

August 1, 1972. was approximately $3,500. 

During the year 1972 the net taxable 

earnings from the business were approximately 

$140,000 and during the year 1971 

the net taxable earnings were in excess of 

$200,000. For the calendar year 1970 Ricciardi 

reportedly paid federal income taxes 

on earnings of approximately $40,000 and, 

for the calendar year 1971, in excess of 

$100,000. Income taxes paid to the state of 

Illinois in 1971 were in excess of $5,500. 

Additionally, during the year 1971 the sum 

of approximately $11,600 was paid in city 

of Chicago amusement taxes, as well as 

many thousands of dollars for state and federal 

unemployment taxes and for social security 

taxes. 

Ricciardi said that while his weekly gross 

was more than $8,000 a week when he 

showed adult films, it was less than $4,000 

a week when he showed films with no sexual 

content. 

Krim Brothers Unveil 

Triplex in Brighton 

From Mideastern 

Edition 

BRIGHTON. MICH.—A new chapter in 

the three-generation show business story of 

the Krim family of Detroit has begun with 

the opening of the Brighton cinemas 1. 2 

and 3 in the Mall Shopping Center. Each 

auditorium has 375 to 400 scats for a total 

capacity of 1,150. 

The Krim brothers—Sol, Leonard. Harry 

and Mack—have been somewhat inactive 

in exhibition for the past 12 years, except 

for property ownership of the Trans-Lux 

in suburban Detroit, which they formerly 

operated. The inheritance of showmanship 

resulted from their father's prominence in 

the industry. The elder Krim (Leon) brought 

leading artists to Old Orchestra Hall during 

his career as a concert impressario. 

The Krims plan to open Cinema 1. 2 

and 3 in Farmington, Mich., later this year. 

Son to Richard Zanucks 


HOLLYWOOD—A second son, named 

Dean Harrison, was born Friday (11) to 

Richard Zanuck and his wife Linda Harrison. 

Zanuck recently joined Universal 

Studios under a long-term contract. 

CHICAGO 

(Continued from page C-61 

foil paper for wrapping at $1 can be obtained 

by contacting Carol Parker at 20th 

Century-Fox, 372-1584. and Peggy Gates, 

Warner Bros.. 726-1658. 

AKC-Great States held open house Friday 

(11) to launch its newest property, the River 

Oaks 2. located in the River Oaks Shopping 

Center on the west side of Torrencc Avenue 

at 160th Street. 

Crush International, Evanston. has awarded 

two new Sun-Drop franchises in an 

effort to strengthen its distribution in the 

Central states. I he two franchises have been 

given to Northland Beverages of North 

Mankato. Minn., and the Coca-Cola Bottling 

Co. of Mason City, Iowa. 

Vonetta McGee, who has the role of 

William Marshall's wife in AIP's "Blacula." 

attracted a lot of extra business when she 

appeared in the Michael Todd lobby for an 

autographing party. Miss McGee also will 

do some autographing at the Palace Theatre 

in Milwaukee, where "Blacula" has started 

a run. Visits to Louisville and Cincinnati 

are on her schedule, for advance publicity 

in 

behalf of "Blacula." 

The prestigi- 

Twin Cinemas Are Planned 

At Goshen's Concord Mall 

GOSHEN, IND.—Ribbon-cutting ceremonies 

and festivities marked the opening 

of the enclosed. 500.000-square-foot Concord 

Mall here Wednesday (9). 

ous shopping center, located in a 105-acre 

area between U.S. 33 and Mishawaka Road, 

had been under construction for a year. 

The complex presently has locations for 

49 stores, 37 of which have opened. Also 

planned are twin motion picture theatres, 

to be located adjacent to the 2.600-ear parking 

lot. 

Carrols Dualer Is Under 

Way in Evansville, Ind. 

EVANSVILLF. IND.— Preliminary grading 

is under way and construction should 

start soon on a Carrols Development Corp. 

twin theatre at a site east of Arc Lanes in 

Washington Square. The as-yet-unnamed 

dualer will have a total capacity of 600. 

with 300 seats in each auditorium. 

Syracuse. N.Y. -based Carrols Development 

Corp. also operates Carrols Twin 

Cinema on the north side at the present 

time. 

Burt Reynolds will star in "W. W. and 

the Dixie Dancekings" for Warner Bros. 

SCREENS****! 

IMMEDIATE DELIVERY 

"" 50$ SQUARE FOOT i.S%t 

COMPLETE KITH W0MHET HOLES MO EOGIDG V 

C-8 BOXOFFICE :: August 28, 1972

'43—the Petty Story' 

Premieres in Raleigh 

RALEIGH. N.C.—"43— the Petty Story" 

had its world premiere before a full house 

of laughter and applause Thursday night 

(17) at ABC Theatres' Ambassador on Fayetteville 

Street. 

The first-nighters included North Carolina's 

Lee and Elizabeth Petty, the senior 

members of the first family of stockcar 

raeing. who received a key to the city from 

Mayor Tom Bradshaw and a welcome hand 

from Secretary of State Thad Eure. 

Formally dressed stars Darren McGavin 

and K.athie Browne and special guests were 

surrounded by almost 1.200 Petty fans in 

sports clothes, including Goodyear and STP 

pit 

crew suits. 

Only Richard Petty, who plays himself, 

the three-time winner of the NASCAR 

Grand National Tour, was absent. But he 

was in Irish Hills. Mich., running time trials 

to qualify for a weekend race. 

Outside the theatre was car number 43, 

an electric blue Plymouth covered with 

decals. An engine plate said "Made in Randleman, 

N.C.." like the one Richard Petty 

has raced past the checkered flag so often. 

There, too. was car number 42, a 1 946 

Plymouth like the one Richard's father Lee 

drove two years before stock racing made 

it off the country roads and dirt tracks. 

The film traces the acceleration of the 

sport to its multimillion-dollar status by telling 

the simple and fascinating Petty story. 

McGavin plays the elder Petty. Miss 

Browne, who is McGavin's wife, portrays 

his screen wife. 

Most of the footage was shot in North 

Carolina's Randolph County, home of the 

Petty enterprises. There are also actionpacked 

scenes of races at Charlotte. Darlington. 

S.C.. and Daytona Beach. Fla. 

Florida's Citrus Tower 

Purchased by Wometco 

MIAMI—Wometco Enterprises, the big 

Miami-based entertainment complex, made 

its first foray into the Walt Disney World 

area this month, announcing it has agreed 

to purchase Florida's Citrus Tower, 16 

miles northwest of Disney World on U.S. 

27. 

The purchase is subject to the approval 

of the stockholders of Citrus Tower. Inc. 

The purchase price, to be paid in cash, was 

not disclosed. 

The tourist attraction includes a 200-foot 

tower with three observation decks, a citrus 

sales arcade, gift shop, glass artistry shop 

and food and drink facilities. The tower 

was built in 1956 on 12'/2 acres of ground. 

And visitors to the top are offered a 25-mile 

panoramic view of some of the richest 

citrus groves in the state. 

Like all attractions in the vicinity of Disney 

World, its business has picked up 

strongly since the Orlando attraction was 

opened last October 1. Wometco officials 

declined to say how big the increase is but 

(Continued on page SE-6) 

BOXOFF1CE :: August 28, 1972 

Giddens & Rester Hosts About 7,500 

At Meridian CP Twins Open House 

MERIDIAN, MISS.— More than 7. Mill 

visitors turned out for open house preceding 

the official debut of Giddens & Rester 

Theatres' College Park Cinema I and College 

Park Cinema 2 Wednesday. July 19. 

The open house affair took place Sunday, 

July 16. as visitors were served free popcorn 

and soft drinks in plastic souvenir 

glasses embossed with a picture of the two 

theatres. Short subjects, cartoons and trailers 

of coming attractions were screened 

from 1 until 5 p.m. in both auditoriums. 

Tours of the projection room were conducted 

for the guests, who also received 

souvenir strips of movie film. 

An invitational premiere at 8 p.m. Tuesday. 

July 18, was followed by a champagne 

party and buffet supper. Attending were 

city and county officials, officers and wives 

from the Navy base, contractors and workmen; 

members of the communications 

media and these industry people: Mr. and 

Mrs. W. A. Briant. Paramount Pictures; 

Mr. and Mrs. llan Snider, Universal; Mr. 

and Mrs. Roy Hunt. National General Pictures; 

Mr. and Mrs. Joe Moll. National 

Screen Service; Al Boykin, Warner Bros.; 

Mr. and Mrs. Ad Orkin. Jackson, Miss.; 

Jack Doyle, Jackson, Miss.; Mrs. Mary Jo 

James and husband. Newton. Miss.; Frank 

Pinto, Berlo, New Orleans; Dan Brandon. 

Transway. New Orleans, and other local 

theatre people. 

Giddens & Rester Theatres was represented 

by T. J. Rester. president, and Mrs. 

Rester; Weldon Limmroth. executive vicepresident 

and general manager, and Mrs. 

Limmroth; Gene Williams, advertising director, 

and Mrs. Williams; J. W. Massey, 

ON 'BLACULA' TOUR — Rufus 

Neas, left, Consolidated Theatres' city 

manager in Greenville, S. C; William 

Marshall, star of American International 

Pictures' "Blacula," center, and 

Charlie Spivak, famed trumpeter and 

band leader, get together at Ye Okie 

Fireplace on the occasion of Marshall's 

Greenville visit. The actor was in town 

to promote the Wednesday (23) opening 

of "Blacula" at the Greenville Fox. 

accountant, and Mrs. 

Masses; Thomas Morris, 

maintenance engineer, and Mrs. Morris; 

John McClure. manager of the new theatre 

complex, and Mrs. McClure; Charles Pinto. 

Mobile area Berlo supervisor of the circuit's 

concessions, and Mrs. Pinto. 

Julia Muse. Miss Hospitality, was the 

official ribbon-cutter at the Wednesday 

night premiere when the first features were 

Walt Disney's reissued "Song of the South" 

and United Artists' "Fiddler on the Roof." 

Completion of College Park cinemas 1 

and 2 marks the third multiscreen complex 

the circuit has opened this year. Village 3 

at Mobile, a de luxe three-screen complex 

seating 858 patrons, was opened in the Bel 

Air Village January 26; Cordova cinemas 1 

and 2 at Pensacola, Fla., a modernistic Irccstanding 

twin situated in the great new 

Cordova Mall Shopping Center, made its 

debut April 20. The circuit now is working 

on plans for an indoor complex at the University 

Shopping Center in western section 

of Mobile near the University of South Alabama. 

This complex will be ready next 

spring or summer. 

Foyer Hexagon-Shaped 

The College Park cinemas are entered 

through a hexagon-shaped foyer constructed 

of redwood, glass and brick. Patrons arc 

guided to the ticket booths and concession 

stands by walkways of terra cotta tile. Vinyl 

coverings and natural wood-textured panels 

enrich the concessions area. A garden section, 

with a variety of plantings, may be 

viewed through large areas of glass enclosing 

the lobby. 

Restrooms are adjacent to the lobby, each 

decorated with modern striped vinyl wall 

covering and light tile on the floors. Cinema 

1, the larger auditorium, has classic styling, 

with mint green as the predominating color. 

Green banana drapes line the walls and emphasize 

the green fabrics of the seats. Vinyl 

solid guards blend with fabrics and protect 

surfaces. Seat backs are soft gold and the 

seats are widely spaced for each movement 

to and from the aisles. 

Blue and White Decor 

Cinema 2 has shades of blue and white in 

its color scheme. The stage is draped with a 

deep blue fabric and the remainder of the 

theatre is in light blue. The luxurious rocker-lounge 

chairs are upholstered in deep 

blue fabric to match the drapes. Backs arc 

of white, washable plastic. 

The projection booth has four giant 

projectors. 

De luxe sound and projection arc 

assured through the use of Academy 

Award-winning ORC xenon lamps. Norelco 

sound systems and Altec-Lansing high fidelity 

speakers. The entire projection room 

is automated and is supervised by Paul 

Dims, an expert union projectionist. 

In the lounge area, patrons walk on plush 

carpeting of blue, red and black tones and 

(Continued on page SE-2) 

SE-1

. . Jan 

I hese 

. . Tommy 

ATLANTA 

JL\ large segment ol I ilmrovt gathered .11 the 

Diplomat Restaurant ITiursda) (I7i to 

attend the wedding rehearsal dinner and 

cocktails for Patricia Ann Oliver and Vin 

cent J. mics Bello jr.. an affair hosted bj 

\li .iikI Mrs. V. J. Bello sr.. parents of the 

bridegroom. In addition to industry folks 

present, there were 65 couples ol young 

friends ol Pat and Jim. who were married 

the following evening at the Clairmont 

Presbyterian Church in Decatur. I he bride 

is the daughter of Major (Ret.) and Mrs. 

I 

awrence W. Oliver. 

Alex Hawkins, fluent veteran ol the pro 

grid wars and now a rv personality with 

the Columbia Broadcasting System's tootball 

telecasting staff, was principal speaker 

of the WOMl'l August meeting at Atlanta 

Hotel. Haulms, introduced hy Atlanta advertising 

and public relations agent Leonard 

Allen, intrigued the WOMPIs with a prediction 

that the Atlanta Falcons will have a 

"KNOW HOW" is 

asset 

//^-n 

/ CCCC^t^ 

our most important 

"KNOW HOW" made us first with 

Automation.^ 

C

• 

D 

SA\ASH GROSSES! 

BUFFALO, N.Y. 

SHERIDAN Drive-ln * 

1st WEEK 


ROCHESTER Drive-ln $ 

1st TWO WEEKS ..... 


NEW MOON Drive-ln $ 

1st WEEK .......... 


SHOWTOWN Drive-ln $ 

1st WEEK 

ALEXANDRIA, LA. 

SHOWTOWN Drive-ln ? 

1st WEEK 



1st WEEK 



1st WEEK 


BEVERLY Drive-In 

1st S DAYS . 

Due to the true but censorable nature of the actual happenings 

in this story, as well as the age of the girl and the " 

p «mes will be 

fame of the people involved, United Producers 1 

^d'j^place of true idenhas 

agreed to the following conditions. " 

\ 

R 



tities. 

inglytrons 

th^layingî^- 

Jess CONRAD • Produced and Directed by Pete WALKER • In EASTMAN COLOR 

contact your American International exchange 

ner real merruitior'dt Picture*, Inc 

CHARLOTTE 

Walter Pinion 

311 So. Church Street 

Chorlotte, N.C. 21202 

Tele.: (704) 175-3512 

MEMPHIS 

Henry Hammond 

399 So. Second Street 

Memphis, Tenn. 30101 

Tele.: (901) 526(320 

ATLANTA 

Glenn Simonde 

193 Walton Street, N.W. 

Atlanta, Georgia 30303 

Tele.: (404) 6II-9045 

JACKSONVILLE 

Richard Lewis 

202 Florida Theatre Bldg. 

128 East Forsyth Street 

Jacksonville, Florida 32202 

NEW ORLEANS 

Momle Dureou 

215 S. Liberty Street 

New Oriecmi, La. 70112 

Tele.: (504) 322-0703 

81

— 

Tent 21 Sponsoring 

Benefit Grid Clash 

\ll WIA— The charity-minded mem 

bershipol lent 21, Variety Club oi Atlanta, 

assembled in the club's headquarters in the 

Fox rheatre Building to hear chief barkei 

Stewart D. Harnell of Harnell Independent 

Productions outline plans for the organization's 

strongest promotion, a benefit football 

game between the freshmen (Bab) rackets) 

ol Georgia lech and the freshman team of 

Clemson University. Date of the game is set 

for November 10 and it will be played on 

Georgia lech's home stadium. Cirant Field. 

Special guests at the meeting were Tom 

Moore, coach of the Clemson junior varsitv; 

Dick Bestwick, Tech's freshman coach, 

and John O'Neil. "lech's athletic business 

manager. 

Moore and Bestwick made talks to the 

members, expressing delight at the opportunity 

to play the game, since it will be .in 

extension of their efforts to instill in their 

players the desire to help others through 

their action on the athletic field. The two 

coaches fielded questions from the members 

anil pledged their wholehearted efforts to 

make the game a financial success. 

Glenn Simonds. American International 

Pictures Atlanta branch manager, is the 

club's fund raising chairman and has worked 

out a table of organization that will 

assign practically every member of the club 

to a specific duty in connection with the 

game. 

Kip Smiley, vice-president in charge of 

Georgia Theatre Co.'s booking department, 

reminded the club that their annual golf 

tournament will be played Thursday. Sep- 

^gS* ' » NI * 

BlACK & Vv^ 



MERCHANT ADS! 

Filmack macaws 

1327 So.Wabash Ave. Chicago, III. 60605 




DISTRIBUTORS: 

NEW ORLEANS 

Mamie Dureou 

Masterpiece Picture, Inc. 

215 S. Liberty St. 

New Orleans, La. 

(504) S22-8703 

MEMPHIS 

Bailey Prichard 

Starline Pictures Co. 

100 N. Main St., Suite 948 

Memphis, Tenn. 

(901) 527-9424 

RMMMAN 

ATLANTA 

JACKSONVILLE 

Jack Rigg 

ATCO Gibraltar Pictures 

Atlanta Film Bldg. 

161 Spring St. NW 

Atlanta, Ga. 30303 

(404) 688-3031 

CHARLOTTE 

Jimmy James 

Galaxy Film Exchange 

P.O. Box 1133 

222 S. Church St. 

Charlotte, N.C. 28201 

(704) 372-6747 

A NEW WORLD RELEASE 

METROCOLOR 

BOXOFFICE :: August 28, 1972 

NE-E

\\ 

. . "The 

JACKSONVILLE 

padi station WJAX, reputed to be the nat 

ion s oldest municipally owned radio 

Icasting outlet, has moved from the 

quarters .it 1 Broadcast PI. ice where it 

•it the C ivie \uditorium. \\ I 

has been since 1925 into .1 modern setup 

\\ has alwa\s 

had strong connections with the motion 

picture industry. For manj years .1 dail) 

feature ol w 1 was .1 program ol movie 

news and organ music by Hal Stanton 

direct from ABC Florida State theatres' 

seventh tloor Preview Theatre. Its broadcasting 

services are now extended to 24 

hours in FM stereo sound and WJAX soon 

will oiler automated programing lor increased 

variety. 

William S. Buskin, ABC FST district 

supervisor, announced several managerial 

changes. H. A. "Red" Tedder, the firm's 

city manager in Gainesville, has moved 

from the Center I and II to a similar post 

in Orlando at Plaza I and II. John Shehee 

went into the (enter double at Gainesville 

and Herb Ruffner moved from the Plaza 

twins in Orlando to the Colony Theatre, 

Winter Park. In Jacksonville, Clarence 

Davis, a veteran janitorial employee, advanced 

to assistant manager at the downtown 

Florida under Ronald Eddy and Ken 

Tucker, formerly with Eastern Federal, became 

R. L. "Bob" Jones' assistant at the 

suburban Regency Rocking Chair Theatre. 

Ed McLaughlin, Rent Theatres film 

buyer, accompanied his son Michael to 

Clemson, S. C, where Mike is beginning 

his freshman year in college . . . Rexene 

Grimm vacationed from the Warner Bros, 

office ... Art Castner. manager of ABC 

FST's suburban Edgewood, and his family 

went North to visit relatives in Corning, 

N. Y.. who lost their home to floods m 

the wake of hurricane Agnes. Truman Reid 

subbed for Art in managing the Edgewood 

. . . Philomena "Phil" Eckert. secretary 

to branch manager Lou Pauza at Columbia, 

vacationed lor a week in central Florida. 

A motion picture production unit working 

for Millstone Productions is based at the 

Hilton Hotel in Tallahassee and is shooting 

scenes in the area and at the North Valdosta 

NOBODY 

OUR 

BEATS 

DEALS! 

16 to 35mm Color Blow-up 

(New Liquid Goto printer) 

35 & 16mm Color Lob Work 

(Neg./Pos. Color) 

Duplicate Movie Prints from your 35 

or 16mm material. 

Silent or Sound. 

Merchant Ads • Special Films • Prints 

Complete Lab and Sound Service, Editing 

Tampa is U. S. Port of Entry 

H&H COLOR LAB Tampa, Florida 33603 

P. 0. Box 7495 Phone: (813) 248-4935 

Speedwa) in Georgia. The film is being 

directed by Jack Conrad and Bill Bowen, a 

Waycross, Ga.. native who became a Hol- 

Ivwood stunlnian. The film is titled "One 

lor the Money. Two for the Show." 

Preview Theatre screenings of the week 

included two for the Clark Film Releasing 

Co., "Heat" and "Cheers to Cyanide," "To 

Kill a Clown" from 20th-Fox and "Richard" 

from Aurora. 

Only screen openings of the week were 

"Prime Cut" at ABC FST's Regency and 

"The Magnificent Seven Rule" at ABC 

FST's Center, plus "Suburban Wives" at 

three Eastern Federal outdoors, the Fox, 

Midway and Ribault . Graduate" 

went into its first reissue date at Kent's 

Plaza Rocking Chair Theatre. 

C&R Theatres, a small circuit, is now 

operating the Ritz Theatre, the only movie 

house still open in a local black neighborhood 

since the integration of other local 

motion picture theatres has been completely 

achieved. For the first time, ads of the 

Ritz are appearing in daily newspaper and 

the theatre is specializing films with black 

casts. 

MIAMI 

fl festival of W. C. Fields' films has been 

scheduled at noon on Wednesdays 

through September 6 at the Miami-Dade 

Public Library. Brown baggers were invited 

to enjoy the movies with their lunch . . . 

Free films for children were shown in the 

Surfside Community Center auditorium by 

the Surf-Bal-Bay Library Wednesday (16). 

Shown were "Billy the Kid." a comical adventure 

involving six British children and a 

goat; "Very Special Day," story of a young 

boy who looks after a 5-year-old girl despite 

the ridicule of his friends; "Madeline," 

which follows a little girl to a boarding 

school in Paris. Children, ages 4 and up, as 

well as adults, were welcome. 

Irene Wieneke, 75. an actress in the days 

of the silent screen, died in Miami this week 

of emphysema. She was living in the Villa 

Maria Nursing Home and Rehabilitation 

Center. She became an actress at the Pasadena 

Playhouse and worked with silent 

screen stars Douglas Fairbanks. Mary Pickford 

and Lurene Tuttle. Her career was 

limited to playing extras and bit parts during 

her Hollywood stay. Her stage name 

was Irene DeForest and at one time she was 

in an act with her sisters as "The Collins 

Sisters." She had resided here since 1451. 

When I mini Artists invited the nation's 

movie editors and critics to Missouri to 

view filming of the musical "Tom Sawyer." 

they were told to take along their own 

"Tom Sawyer." Timmy. 12. son of Mr. and 

Mrs. Paul Edwards of Miami was selected 

by Ken Reinrich. Miami News Amusements 

editor, as his Tom Sawyer. It was a great 

experience for Timmy, who got to talk with 

Johnny VVhitaker of the TV Family Affair 

program and who is cast as Tom Sawyer; 

Celeste Holm. Aunt Polly; Warren Oates, 

the film's "Muff"; Jeff hast, the Kansas 

City boy who is cast as Huck Finn, and 

bulk' Foster, who is Becky Thatcher. Timnn 

participated in the lencc-painting episode, 

the frog-jumping contest during the 

junket for juniors. Although the lad didn't 

win these contests, he did have a wonderful 

time. 

Sam Derringer Represents 

A.V.E. in Florida Area 

POMPANO BEACH. FLA.—Sam 

Derringer 

has been appointed sales and 

Sam Derringer 

service 

represenative 

for Florida by A. V. 

E. Corp. of New 

York and has established 

headquarters 

here at 2597 N.W. 

Second Drive. 

From this centrally 

located headquarters. 

Derringer will handle 

sales and service for 

all A. V. E. 16mm 

and 35mm theatre and 

motion picture equipment. 

Derringer has been a sound and projection 

engineer for 30 years with Warner 

Bros, motion picture theatres. He is well 

versed in exhibition and an expert in the 

installation and servicing of A. V. E. sound 

and projection equipment. 

Florida Citrus Tower 

Bought By Wometco 

(Continued from page SE-1) 

one declared it has been "expanding dramatically." 

Richard Wolfson. senior vice-president of 

Wometco. said that besides the immediate 

prospect of adding to Wometco's profits 

and earnings, the facility offers expansion 

opportunities. 

"We've got a lot of land there and this is 

certainly one of the reasons why the property 

interested us. in view of what's been 

happening around Disney World." said 

Wolfson. 

He declined to say what the company 

might add in the way of attractions. But he 

d d say. "We've got a big stake in Florida 

and we think Disney World is going to help 

all attractions in that area of the state. 

Wometco officials have noted that U. S. 

27 has been newly four-laned and claimed 

it is being recommended In various auto 

travel groups as the "preferred" non-toll 

route to Disnev World. 

REELS, REEL END ALARMS, SPLICERS, CUE 

MARKERS, CARBON SAVERS, ARC LUBE, 

PROJECTOR OIL, FILM CEMENT, SPEAKERS 

ROY SMITH CO. 

365 Pork St. Jacksonville, Fla. 

SE-G BOXOFTICE :: August 28. 1972

THANK YOU BOB 

western union 

Telegram 

U^>P PDT AUG J 72 LA2^7 CTA275 

CT WTA061 PDF WILMINGTON NCAR 3 602P EOT 

GERALD FINE, FINE PRODUCTIONS 

6311 YCCA ST HOLLYWOOD CALIF 

WO MAMS LIBERATION HELD OVER FOR SIX SMASH WEEKS HAS OUT GROSSED 

ANY ADULT FILM IN THIS AREA. GROSS IS BUILDING WEEKLY CARS 

FROM 100 MILES AWAY COMING NIGHTLY 

BOB NORTHROP SKYLINE DRIVE INN THEATRE 

(612). . ,*. r

. . Norma 

. . LOV 

. . Ruth 

a sneak preview of "Melinda" at the Orpheum 

... To promote the approaching engagement 

of "Blacula" at the Westgate 

Drive-In, Irene had a coffin prominently 

displayed at the airer. From it. in due time, 

"Blacula" was to arise and walk among the 

living. 

NTS SALES HUDDLE—One of four regional meetings held for the purpose 

of introducing Dean I'hillips, new National Theatre Supply vice-president in 

charge of sales, brought together company field sales executives in Memphis. 

Shown seated, left to right: Charlie Matthews, Connie Bach, Harry kosiner, 

I'hillips. Mm inn Kohhins and Johnny Whittakcr; standing, Hal Moore, Harry Hoff, 

Charles Achee, Marvin Taiihman. Boh Haire, Jim Mustard, Gene Krull and Seymour 

Kaplan. 

NEW ORLEANS 

same building, took pity on the VC workers 

and is letting them use one of his typewriters 

. . . Don Kay's office has adopted 

T evere Montgomery sr. of Delta Theatres a kitten, a real cool cat by the name of 

and his wife Mae had a vital interest Sweet Pea. 

in the election held here Saturday (19) since 

Congratulations to Benny Langenstein. 

son Monty was running for Congress from 

soon to be a grandmother . Roll 

the Third District and his brother Clarke, 

is now with Gulf States Theatres' advertising 

department as replacement for Molly 

a director of the Variety crew, was his campaign 

manager. Results weren't available 

Weisscr . . . Visiting Filmrow were Doyle 

when this column was written (on election 

Maynard of the Chief Drive-in, Natchitoches, 

and the Palace Theatre in Jonesboro, 

day)—we'll tell how it came out in the next 

issue. 

and Fred Williams of Baton Rouge . . . 

Dixie McKenna returned from her trip Bob Steuer. an active member of Variety 

abroad with glowing reports of places she Tent 45 when he worked here in the film 

saw and people she met . Hynes, industry, has entered the University of California 

at Los Angeles Medical Center for 

who toured Europe last year, has returned 

to the continent for a month's visit . . . Bill observation. 

Cobb of the Lakeside and Westside theatres 

Ladies of Variety welcomed two new 

and his wife Iris completed their vacation 

members this month—America Solomon, 

in cool Colorado. 

mother of Ted Solomon, Gulf States Theatres 

president, and her granddaughter Glen- 

Variety Club office staffers have had a 

run of bad luck with typewriters. When da Solomon . health notes: Catherine 

Caruso's blood clot in her leg has 

they opened the office on a recent morning, 

the typewriter was gone. The staffers secured 

another one; next morning, it was next LOV luncheon; Camille Giaimo is in 

dissolved and she is planning to attend the 

gone. Page Baker, who has offices in the a hospital and Jenny Tucker has been under 

the weather. 

Members of the Blue Ribbon Pictures 

Lee ARTOE XENON LAMPHOUSE staff were saddened by news that the husband 

of one of their former co-workers. 

SPECIAL MADE MO DESIGNED FOR 1SMN THEATRE OPERATION 

1000 WATT/ 1 600 WATT LAMPHOUSE $500 Susan Thomassic. had been killed when his 

Air force jet crashed 

1600 WATT/ 

on a training mission 

2500 WATT LAMPHOUSE $75 

near Tampa. Fla. 

Irene Mexic of Gulf States Theatres and 

Star Advertising has been busy these days. 

Witness: Monday. Irene had girls skating 

through the city streets promoting "Kansas 

< itj Bomber"; Tuesday, Irene and Dorothy 

Lee ARTOE XENON LAMPS (BULBS) Sauls had a surprise birthday party for Mrs. 

.all Bake, bulbi lor all type laaphouses. 

1000 WATTS 

Simmon; later in 

! $150.00 1600 WATTS 

the week. Irene hosted a 

$200.00 

s 2500 WATTS $250.00 amuican farewell made 

luncheon for Molly Weisscr at t ho 

It tut llillt r.nAliiTtlD rtO 

ARCADE PRESS Baltimore, Md. 21214 HA 6-1150 

SE I 


McFarland Is Named 

To High AAT Posts 

OKLAHOMA CITY—American Automated 

Theatres has announced the appointment 

of Dale McFarland as vice-president 

and general manager of theatre operations. 

McFarland will also serve as chief film 

buyer for the Oklahoma City-based circuit 

of corporate and franchised automated theatres 

operating under the trademark, "The 

Movies!" McFarland succeeds Pat H. 

Sparks jr., who will be AAT director of 

new theatre installations. 

Cooper Burks, AAT president, said Mc- 

Farland's appointment is the latest in a 

series of expansion moves being made by 

the circuit. Fifteen more theatre openings 

are scheduled before the end of 1972 in 

Louisiana, Oklahoma. Illinois. Texas and 

Georgia. Burks said, with more than 100 

screens slated to be in operation by the end 

of 1973. 

"We are also taking a stronger position 

in corporate ownership in areas where we 

will not be in competition with our franchise 

owners," Burks said. 

McFarland brings more than 30 years of 

experience in theatre operation and film 

buying to AAT's top management. From 

1941 until 1952 he served as general manager 

and film buyer for the 71 -theatre Tri- 

States circuit in Iowa. For the next 15 years 

he served with the Greater Indianapolis 

Amusement Co. and its parent company. 

Fourth Avenue Amusement Co. of Louisville. 

K.y., as general manager. Most recently 

he was head film buyer for the 170 units 

of Gulf States Theatres, New Orleans, La., 

which were recently acquired by Fuqua Industries. 

Mid-November Opening Target 

For Broken Arrow "The Movies!' 

BROKEN ARROW, OKLA.—A 350- 

seat motion picture theatre named "The 

Movies!" will be built here by American 

Automated Theatres for a mid-November 

opening. The site of the new theatre will be 

the Oakcrest Shopping Center. 

Announcement of the construction has 

created a stir of enthusiasm among Broken 

Arrow residents as "The Movies!" will be 

this town's only film theatre. Decor will be 

highly reminiscent of Hollywood's Golden 

Years. Old posters and other memorabilia 

will be used. 

Like other units franchised by American 

Automated Theatres, the Broken Arrow 

house will severely restrict the booking of 

X-rated pictures, according to J. Cooper 

Burks, president of the circuit. 

M. A. G. Productions Signs 

ABC Interstate Contracts 

HOUSTON — M. A. G. Productions, 

headed by Mark Golob, has signed contracts 

with ABC Interstate Theatres to present 

midnight rock shows twice monthly at the 

Metropolitan Theatre in Houston and the 

Majestic Theatre in Dallas. 

The shows, presented here at the Metropolitan 

to increasing audiences, are being 

ATTENDS 'SLAUGHTER' WORLD BOW—Jim Brown, former star running 

back with the Cleveland Browns, huddles in Dallas with members of the World 

Champion Dallas Cowboys and with members of the McLendon Theatres' executive 

team. Brown was in Dallas in 

connection with the two-theatre world premiere 

of his latest film, "Slaughter," an American International Pictures release. Standing, 

left to right, are LeRoy Jordan and Chuck Howley of the Cowboys, Brown, and 

Dave Manden, another of the Cowboys. Seated are Bob O'Donnell, McLendon 

public relations director, and Robert Hartgrove, president of the far-flung and 

rapidly expanding circuit. "Slaughter" premiered at the Capri Theatre and King 

Drive-In in Dallas. 

expanded to the Majestic in Dallas. In the 

near future, midnight Saturday rock shows 

wil be instituted at the ABC Interstate Majestic 

in San Antonio, Paramount in Austin, 

Plaza in El Paso and Saenger in New Orleans, 

La. 

A $4 admission is being charged to the 

rock concerts and sponsors say that the 

seating and acoustics at the theatres 

are far 

better than at the coliseums and auditoriums 

previously used. 

Prior to the start of each performance a 

member of the M.A.G. staff comes onstage 

to announces that if patrons like what is being 

presented they are to react in an orderly 

manner and the shows will be continued. 

C. M. Shearer Turns Down 

Three Jane Fonda Films 

BORGER. TEX.—A year ago C. M. 

Shearer, owner of the Buena Vista Drivein, 

purchased three films starring Jane 

Fonda, the Academy Award-winning actress. 

Shearer booked one of the films, the 

critically acclaimed "They Shoot Horses, 

Don't They?", starring Miss Fonda, to open 

at the theatre. Now he has decided not to 

screen any of the three films. 

The decision made by Shearer was based 

on Miss Fonda's antiwar activities, including 

her recent visit to Hanoi. 

As a replacement for the Fonda film. 

Shearer has booked for showing the motorcycle 

gang film "Chrome and Hot Leather." 

Permit for Sign Issued 


MEDFORD. ORE.—The building 

safety 

department has issued a permit to Arrow 

Neon Sign Co. for the installation of a 

$1,485 sign at a theatre under construction 

at 624 Medford Shopping Center. 

Al Reynolds Chairman 

Of '73 NATO Conclave 

DALLAS—Albert H. Reynolds, executive 

vice-president of Theatre Management 

Al Reynolds 

Dallas, has 

Corp., 

been named chairman 

the 

of T E X P O '73, 

fourth annual NATO 

of Texas convention, 

it was announced by 

Charles Paine, NATO 

of Texas president. 

The convention will 

be held January 30, 

31 and February 1 at 

the Dallas Fairmont 

Ho(el 

Committeemen selected to assist in staging 

the conclave are John H. Rowley, vicepresident, 

United Artists Theatre Circuit; 

Dale Stewart, division manager. Commonwealth 

Theatres; W. E. Mitchell, president, 

ABC Interstate Theatres; Sid Page, division 

manager. National General Theatres; Lynn 

Harris, Dallas city manager, ABC Interstate 

Theatres; William T. Barber, general manager 

in charge of operations, UATC; Dale 

Chappell, advertising and exploitation director, 

UATC; Art Cooley, advertising director, 

Commonwealth Frontier Theatres; and 

Francis Barr, advertising director. ABC Interstate 

Theatres. 

NATO of 

Kyle Rorex, executive director. 

Texas, will be the convention coordinator. 

JACKSON, MICH.—November 1 is the 

projected opening date for Syracuse, N.Y.- 

based Carrols Development Corp.'s twin 

cinema in the Wcstwood Mall on West 

Michigan Avenue. 

BOXOFFICE :: August 28, 1972 SW-1

. . The 

I 125 

Oklahoma 

DALLAS 

tng me when 1 had my accident in 1964. 

I am sure we would want to do the same 

for Bill. Anyone interested in making a 

contribution, please contact Truetl Hall or 

rimo Hooser, Seymour exhibitor, and his is an excellent opportunity to make a personal 

service contribution to the worthwhile 

myself at 741-3164—Universal Film Exchange. 

810 South St. Paul St.. Dallas. Tex. 

wife flew to 1 ondon Mondaj (21) with 

.1 group from their area. The week's trip muscular dystrophy fund-raising project and 

75201. I hank you." 

marked I Imo's lust time out of Texas except 

lor strolls across the Mexican border, celebrities who visit the show throughout There is much excitement at the (handler 

at the same time enjoy meeting the various 

so naturally he was tremendously excited the day and night. 

home in Dallas. Willard Cunningham of 

Paramount is the aunt of little Zeno Preston 

about such a long flight. 

Charlene Pinkston was able to go home Smith, the grandson of the Chandlers. The 

Mrs. Donna lli'llman has taken over operation 

of the Mawil Theatre in Mcdloul. daily therapy treatment Friday (IS). She in Dallas; so there is a mad scramble among 

on a weekend pass upon completion of her Smith family lives in Orange and is visiting 

Okla. Athel Boyter of Oklahoma C il\ will had to report back to Baylor Hospital Sunda) 

afternoon. She said she could scarcely the most. The poor mother will have a job 

the relatives to see who can hold the baby 

handle buying and hooking for Mrs. Hellman 

. Harvey Lineboughs of Clear wait until she's released permanently as she on her hands when she goes home with 

1 .ike .ue purchasing the Mate\ Theatre in doesn't enjoy hospital lite. 

a greatly spoiled child but as Aunt Willard 

Mahank from R. Coleman. I he lineboughs' 

son has been working in the booth E. B. Wharton of Rule has made a deal 

said. "He will only be young once." 

for R. Q. for quite some time . . . Madee with Arch Boardman to handle the buying 

Bradley, Paramount booker, started a twoweek 

vacation I -'riday (25). She and husband Saba. Rule. Spur and Llano. E. B. will con- 

lor the Wharton theatres in Haskell. San 

Plans Dual Sections 

Joe will fish on the coast and enjoy relaxing tinue to call for his prints. 

At Cleburne Esquire 

between catches. 

Bob Lee, Universal salesman who was 

CLEBURNE. TEX. — Nelson Myers, 

W'OMIMs and their friends will be among generously assisted by friends in the film 

manager of Esquire Theatres, told the Cleburne 

Times-Review that Video Theatres ol 

the hundreds working in Dallas during the industry after an accident in 1964. has taken 

Jerry lewis Telethon Labor Day Show the lead in rounding up assistance for fellow Oklahoma City, owner of the Esquire, has 

Anyone in the film industry who could and industryite Bill Crump, a staffer at Hcywood 

Simmons. Bob sent the following let- 

decided to convert the theatre into a twounit 

complex. The separate auditoriums are 

would like to help in this exciting venture 

is asked to contact Juanita White, president ter to "Fellow Friends of Bill Crump": 

to be known as Esquire I and Esquire II. 

of the Dallas WOMP1 Cluh. The service "I am sure most all of you are well 

A common lobby and boxoffice will 

hours are so enjoyable and exciting some acquainted with Bill Crump, who is presently 

employed with Heywood Simmons. equipped to seat 300 patrons and the other 

serve the twins, one of which will be 

register for a six-hour shift, then find themselves 

staying on to work the next shift for On August 12 at 4 p.m.. Bill's home exploded 

due to an accumulation of gas. Bill's 

350. A partition down the present auditorium 

will be utilized in converting the Esquire 

fear of missing out on the excitement. This 

sister-in-law and her 5-year-old daughter 

into the dual sections. 

were badly burned and will be in Parkland Myers said there will be no interruption 

Hospital for several weeks. After the explosion. 

Bill's house caught fire and burned. 

of programs at the theatre during the construction 

phase. While work is being done 

COMPLETE PACKAGE DEAL 

The only things members of the family on one side, shows will be presented on the 

saved were what they were wearing. 

NOW AVAILABLE 

other side—only at night. When work is 

"As all of you were so wonderful in help- completed in one auditorium, construction 

Xenon Lamps - Westrex Equipment 

will switch to the other and screen programs 

will be moved to the completed sec- 

Massey Seats — Technikote Screens 

(Can be financed by Litton Ind. Credit Corp.) 

tion. 

I i-Fh if Frcduslici rnssns 

Marshall Young has the contract for construction, 

which 

PINKSTON 

FAST SERVICE 

is expected to begin in mid- 

September and require 60-90 days for completion. 

Sales 6l Service 

Ei acini Trailars Movie Series Is Delayed 

4207 Lawnview Ave. 

— MOTION PICTURE SERVICE CO. 

Dallas, Texot 7S227 

At Regional Film Center 

Hyde Si., Son Francisco, Ca. 94102 From Central Edition 

(214) 388-1 530 

(41S) 673-9162 - Gerald Karski, Pros. CHICAGO—The School of the Art Institute's 

new Regional Film Center will open 

its new twice-weekly public film series in 

the institute's Fullerton Hall next January 

"Go Modern... For AH Your Theatre Needs' 

instead of this September. 

According to program head Camille 

^yPtodetft. 

Cook, the delay is necessary for further 

SALES & SERVICE, INC. organization and to find matching funds 

"Co Modcrw . . . Equipment, Supplies & Serrice" for the $7,500 grant from the National 

Endowment for the Arts establishing the 

2200 YOUNG STREET DALLAS, TEXAS, 75201 TELEPHONE 747-3191 center. 

• • 

CARBONS INC. »—-" Box K, Cedor Knollj, N. J. ^T 

"fyou $et mvtc — Vt'd U die &>%c" A 

n Oklahoma—OKLAHOMA THEATRE SUPPLY CO , 

CE 6 8691 

City- 

n Texas—MODERN SALES & SERVICE, INC., 2200 Young St., Dallas- 

Rlvcrsidc 7 3191 

SW-2 BOXOFFICE :: August 28. 1972

BUFFALO, N.Y. 


1st WEEK 


ROCHESTER Drive-In * 

1st TWO WEEKS 



1st WEEK . . . . . 


SHOWTOWN Drive-ln * 

1st WEEK 

^ 

^ 

sin;

. 

Roger Busse Developing Filmmaking 

Talent While Still in High School 

DALLAS — "In high schools throughout 

the country, there arc countless young Mike 

Nicholses with 'Graduates' burning in their 

brains or embryonic Stanley Kubricks with 

Space Odysseys' waiting to be heard." entertainment 

writer Philip Wuntch declared 

recently in the Dallas News. Wuntch developed 

this thought in an article headlined 

"A teenage Filmmaker." which follows: 

Roger Busse, a Highland Park High 

School student, is a case in point. The 16- 

year-old son of Mr. and Mrs. Richard Busse 

has been bitten by the cinematic bug and 

has found a way to wed his hobby with his 

academic pursuits. He has filmed four documentaries—all 

for classroom credit. 

"Teachers seem to be aware of general 

student enthusiasm for films and filmmaking," 

Roger commented. "It's a completely 

wide open field. You can use creative imagination 

for any ideas you want." 

"My four films have all been 8mm. but 

1 plan to move on to 16 soon. Expense is 

what's held me back," he said, eyeing his 

camera equipment with obvious affection. 

Roger comes by his interest in films 

naturally. He grew up in the Los Angeles 

area and became fascinated with cinematography 

by studying the equipment during 

Universal City tours. 

'But most of all. I constantly watched 

television and films for technique and ideas. 

'Star Trek' and 'Mission: Impossible' have 

some surprisingly good things in them. And 

c^LOHA 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

Uawaii 

HOTELS 

"Easy Rider.' Bonnie and Clyde' and of 

course '2001' are practically textbooks of 

film technique." he said. 

This week, Roger leaves for a two-month 

visit to Los Angeles, where he will study 

filmmaking at Paramount Studios at the invitation 

of Henry Ehlrich. a national publicity 

director for the studio. Roger had met 

Hhlrich through a mutual California friend. 

The young filmmaker's maiden voyage as 

a full-time producer-director occurred last 

year when he was attending a high school 

history class in Glendale, California. 

"I called it 'The Struggle From Oppression.' 

It was a brief but complete explanation 

of World War II. I used pictures out of 

history books and had a synchronized 

soundtrack. It was only 30 minutes long, 

but it took 120 hours to make." he recalled. 

His second documentary effort was a 

film on the Space Program for Highland 

Park High School. "I covered space accomplishments 

from 1957 to the 1970 moon 

landing. The last part is composed of actual 

pictures of the Apollo 1 1 flight. I compiled 

photographs, news clippings, anything I 

could get my hands on." 

Roger grew more ambitious with this 

film, patching together a full musical soundtrack 

which utilized "Classical Gas" for the 

climactic 

flight scene. 

Roger's fascination with filmmaking 

helped him escape the perennial nightmare 

of high school students—the term book report. 

Instead of composing a written report 

on the book of his choice, which luckily 

happened to be "2001: A Space Odyssey." 

he made his own movie version of the book. 

"I interpreted the space flight and star 

movements the way I would have liked the 

Kubrick film to have been. It was full of 

quick flashes, in the manner of 'Easy Rider'. 

"I also utilized quick flashes for my ecology 

film. I used shots of two children walking 

along White Rock Lake through cans 

Start B0X0FFICE coming . 

D 1 year for $10 2 years for $17 (Save $3) 

THEATRE 

STREET 

PAYMENT ENCLOSED Q SEND INVOICE 

These rotes for VS., Canada, Pan-Americo only. Other countries: $15 a year. 

ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOffiCe — THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd., Kansas City, Mo. 64124 

and dead fish— I guess that was my own 

personal favorite of my films." he said. 

Rogers keep a "film library" upstairs in 

his parents' University Park Home — "Reels 

of film that I can apply to almost anything. 

When I'm not working on a specific project, 

I go out and shoot fields of stars, snow. 

leaves, anything that I can keep in reserve." 

Roger would like to attend the University 

of Southern California and major in cinematography. 

"I know I'm stuck on filmmaking 

for the rest of my life." 

Knoxville Westown 

To Bow in November 

From Southeastern Edition 

KNOXVILLE, TENN. — A November 

opening is the target for ABC Southeastern's 

Westown Ultra-Vision Theatre, now 

under construction in the West Town Shopping 

Center near Morrell Road and Kingston 

Pike. 

Bill Coury, Knoxville city manager for 

the circuit, said that the Westown Theatre 

will have the distinction of being the first 

in Tennessee to be built exclusively for 

utilizing the Ultra-Vision projection system. 

Although around 20 Ultra-Vision systems 

are in operation in this state, Coury 

pointed out to the News-Sentinel that they 

have been installed in existing theatres 

rather than representing new construction. 

The Westown is to have 800 rockingchair 

seats and feature an elliptical auditorium 

which will provide superior acoustics. 

The shape also will tie in with the 

curvature of the movie screens. The lobby 

is to be circular to allow for maximum 

pickup and drop-off of patrons during bad 

weather and to provide easy access to the 

boxoffice. The concessions stand also will 

be circular, while all mechanical equipment 

—concessions stand, restrooms, projection, 

heating and air-conditioning controls—will 

be in a central, two-level core. 

The building was designed by Brookbanks. 

Murphy and Shields of Columbus. 

Ga. 

Ground-Breaking Is Held 

For Dunes Plaza Cinema 

From Central Edition 

HAMMOND, IND.—Construction of the 

Dunes Plaza Cinema got under way in late 

July with ground-breaking ceremonies at the 

Zayre Shopping Center complex at Route 

51 and U.S. 20. 

Present for the event marking the start 

of the General Cinema Corp. house were: 

Glenn Brady, General Cinema; Dick Blank, 

contractor; Gary Julius, General Cinema, 

and Roger Sedeberg of Tonn & Blank, contractors 

for the theatre. 

^ 

"OUR CUSTOMERS 

appreciate the prompt and efficient shop 

work they get at the Oklahoma Theatre 

Supply" 

"Your Complete Equipment House" 

OKLAHOMA THEATRE 

SUPPLY CO. 

628 Weft Grand Oklahoma City 

SW-4 BOXOFFICE :: August 28, 1972




DISTRIBUTORS: 

RRWQMAN 

DALLAS 

OKLAHOMA CITY 

Jim Prichard 

Starline Pictures 

SOO S. Ervoy St., Suite 622 

Dallas, Texas 75201 

(214) 718-5709 


BOXOFFICE :: August 28, 1972 SW-5

- . Radio 

SAN ANTONIO 

^Jr 

unci Mrs. Arnold Priest, their children 

and Arnold's mother Mrs. W. F. Priesl 

loured the lc\as Gulf Co. ist lor their slimmer 

vacation and were due back in San Antonio 

Saturda) i-> Arnold manages the 

Laurel and his wife Marie manages die Josephine, 

both units of the Cinema Arts circuit. 

During the Priests' absence, their managerial 

duties were performed h\ Mrs. Margie 

Overstreet, assistant manager of the 

Woodlawn rheatre . station KAPE 

presented Soul Cement at a midnight show 

Fridaj (18) I >n stage were the Shades of 

Ebon) and the Highlets. Screen fare was 

"T-A-M-l Show." Admission was $2. 

.lane Barnerio, assistant manager at the 

laurel, lett Monday (7) for a vacation in 

Hawaii. Mr. and Mrs. Fidell Barberio, her 

parents, and her brother Sonny accompanied 

her to New Orleans . . . The Central 

Cinema, the new art theatre for adults, has 

been opened here. Two films are on each bill 

and a change is made each Saturday. The 

theatre is open from 10 a.m. until 2 a.m. 

Admission is $3. 

Mrs. Jane O'Neal, a secretary for Santikos 

Theatres for more than a year, resigned 

to accompany her husband to Ohio. He will 

work for his Ph. D. degree at Ohio University. 

Pat McKinney. a native of Maryland. 

has replaced Jane in the Santikos oil ice . . . 

The Cameo Theatre has been reopened 

again, this time to show multi-X films and 

operating daily from noon until midnight. 

JSiOR' T,NT ' 

BLA «&W^ 



MERCHANT ADS! 

Filmack 

312 4273395 

1327 So. Wabash Ave. Chicago, III. 60605 

Admission is $2, with membership required. 

The program changes each lrida\ . 

Mrs. Sid Shaenfield, secretary to Tom 

Powers, city manager of Cinema Arts Theatres, 

gave a part) and baby shower for 

Mrs. limmie (Sissy) Reynolds, who is expecting 

her third child. Mrs. Frances Mooney, 

door lady at the Woodlawn Theatre, 

is a future grandmother in this case. 

The Imperial Arts Theatre is unique in 

that it has hostesses who serve soft drinks 

to the customers viewing X-rated pictures. 

Ladies are admitted free with an annual 

. . . 

SI membership card. Operating hours 

KONO 

from l() a.m. until 12 p.m. 

run 

Radio and the Summer ol 72 presents "Fillmore" 

and "Celebration at Big Sur" Thursday 

(24) at the Woodlawn Theatre. Free 

tickets were offered to KONO listeners . . . 

"George," a comedy concerning a St. Bernard 

dog and his reluctant owner, booked 

at Century South, provided patrons an opportunity 

to register in the lobby for a free 

puppy and a free trip to Switzerland. 

Only two new programs were scheduled 

to open at local theatres during the week: 

"The Candidate," Aztec-3 and North Star 

Cinema; "The Thing With Two Heads" and 

"Comedy of Terror," Texas Theatre. 

Universal Student Aid and KEXL-FM 

presented Midnight Flicks Friday (18) and 

Saturday nights at National General's Fox 

Twin 1 at Central Park, the screen feature 

being "The Yellow Submarine." the Bea- 

. . . Charlie 

tles' picture. General admission was $2 but 

only $1 with a U.S.A. card 

OUR 66th 

YEAR 

Independent Theatre Supply 

2750 E. Houstcn San Antonio, Texas 78202 

Area Code (512) 226-3508 

( haplin and Marie Dressier formed the 

coined) team in silent "Tillie's Punctured 

Romance." shown Friday (18) in the Witte 

Memorial Museum's Auditorium. 

Federal Filmmaking 

Hit by Congressman 

From Eastern Edition 

WASHINGTON. D.C.—Federal filmmaking 

expenditures of millions of dollars 

are hit in a report made public by Rep. 

Barry Goldwater jr. and sent to the White 

House. Total audio-visual production costs 

in 1971. he estimated, exceeded $500,000,- 

000, which makes the federal government 

the nation's largest single producer in the 

radio-TV-motion picture field. 

Goldwater, whose Los Angeles County 

congressional district includes large motion 

picture and TV production studios, was 

asked to make the investigation by the 

Screen Actors Guild, the American Federation 

of Television and Radio Artists and 

other unions in the entertainment and film 

production media. 

John Gavin, president of SAG. who appeared 

before Goldwater here, along with 

other union leaders, Wednesday (9) implied 

that the government's competition with the 

private audio-visual industry was "immoral 

and illegal." 

Mid-November Bow Set 

For Carson City Twin 


CARSON CITY, NEV. — Charles P. 

Leonard has announced plans for the construction 

of a $155,000 twin theatre on the 

site of the present Carson Theatre. Each 

auditorium will have approximately 300 

seats. Work on the showhouse is slated to 

begin immediately. 

Plans call for fully automated projection 

booths for the two screens, upstairs offices 

and dressing rooms for employees. The present 

lobby will be expanded and new restrooms, 

including a powder room, will be 

installed. 

WRITE- 

The ExhibitoT Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt Blvd., 

Kansas City, Mo. 64124 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

— Right Now 

The front of the building on North Carson 

Street will be decorated with sculptured 

tile, over which will hang a new marquee, 

according to Leonard. Above it will be a 

gold screen bearing the Carson Cinema 

name. He said it would be necessary to close 

the present theatre for approximately one 

month, with opening of the dualer tentatively 

set for mid-November. 

Planned for the future is a 450-seat theatre 

on property which Leonard owns adjacent 

to the Carson Furniture Store. 

Ti«e 

Comment 

Company 

lames Coburn has been cast in the starring 

role in "The Last o\ Sheila." 

Days ol Week Played Weather 

Exhibitor 

Theatre 

FOR ALL YOUR THEATRE NEEDS & REPAIRS 

THE BEST PLACE TO BUY IS 

TEXAS THEATRE SUPPLY 

915 S. Alamo St. 

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YOUR LASERUTE CARBON DEALER 

SW-6 BOXOFFICE :: August 28, 1972

2 WAYS 

OF 

PROMOTING 

A 

QUALITY 

PICTURE 

Cs^J 

itr 

Would you send your d „gh,er 

. . D. 

HOUSTON 

J-JhuIi ()*Bri:in was a visitor in Houston and 

was in the citj for two reasons. He was 

hero in behalf of the Cystic Fibrosis Foundation 

for which he works real hard and he 

was here on a promotional visit in behalf oi 

his new NBC series "Search" 

. 

A. 

Pennebaker, producer of those rock films, 

was a recent visitor and met Lee Roscoe at 

the Sakowitz Post Oak Store. Miss Roscoe 

starred in two ol Pennebaker's lilms. 

Jim Brown, football player turned movie 

star, was in Houston for 12 hours to plug 

his latest movie "Slaughter." He said that 

the film was totally financed by blacks and 

that it took 2': years to raise the money. 

He said that blacks need to make all types 

of movies and when they are financed by 

blacks they can make the kind of movies 

they want to make. That's the way to bring 

about the kind of change that's meaningful 

and lasting. Brown further said that blacks 

should refuse to limit themselves to stereotype 

movies. 

SOUTHWESTERN 

Frit/ Wepper. who appeared in the film 

"( abaret," and his brother Elmer were the 

house guests of Mr. and Mrs. Howard 

Gullickson. In West Germany, Fritz is the 

star of the television series "The Commcssar." 

The sneak preview 

a crime series . . . Sunday (20) at the Village Theatre was 

"Keep on Rockin" with the four kings of 

rock and roll, Bo Diddley, Jerrj Lee Lewis, 

Chuck Berry and Little Richard. The film 

opened its regular engagement Wednesday 

(23). The film was compiled by D. A. Pennebaker. 

A new house record has been set by 

American International's "Blacula" in the 

450-seat New Majestic Theatre in the first 

12 days of an extended run. 

New marquee titles: "Money Talks," Airline. 

Memorial, Loews' Sharpstown, Loews' 

State. Pasadena. Telephone Road and Almeda-4; 

"Everything You Always Wanted 

to Know About Sex But Were Afraid to 

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Fast—Dependable Service Full Line of Concession Supplies & 

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Ask." Gaylynn Terrace; "The Candidate," 

Gulfgate Cinema I. Meyerland Cinema I. 

Northline Cinema I and Loews' Twin 2; 

"( ome Back Charleston Blue." Metropolitan, 

and "The New Centurions." Galleria 

Cinema II. 

First Beaufort Unit 

To Be Ready in Fall 

From Southeastern Edition 

BEAUFORT, S.C.—A motion picture 

theatre with a 300-seat capacity will be 

completed this fall during the second phase 

of construction of the Beaufort Shopping 

Plaza. A second theatre, about the size of 

the first and standing along side of it. will 

be opened as soon as possible after No. 1 

is placed in operation. 

The Twin States Booking Service of 

Charlotte, N.C., has been chosen as buyer 

and booking agency to represent the twins, 

which are expected to cost around $200.- 

000. They definitely will be the first such 

indoor theatre complex to be built in the 

Beaufort community and will book firstrun 

products. Both units will have de luxe 

rocking-chair seats. The exterior is to be of 

shingled wood and brick in harmony with 

other construction in the shopping center. 

Paul Track, developer of the shopping 

center, said that plaza merchants will offer 

tickets for special movies to be promoted 

bv the center and the twin theatres. 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. 

BEST way to 

SELL used equipment, find 

HELP, SELL 

or BUY theatres, is with 

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RATES: 30c per word, minimum $3.00, cash with copy. Four consecutive insertions for price of three 

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Classification 

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(Enclosed is check or money order for S Blind ads 50c per insertion extra) 

SW-8 BOXOFTICE :: August 28, 1972

— 

— 

— 

'Butterflies 

1 

Scores 

200 in Minneapolis 

MINNEAPOLIS—"Butterflies 

Arc Free" 

took off with a tidy 200 at the Mann and 

thus led a cluster of seven fresh arrivals. 

However, the fates of the others were not 

so happy—and exhibitors, scanning the release 

horizons, are bracing for a dreary latesummer 

and early-fall period. With schools 

set to reopen shortly and with indicated releases 

showing scant cause for excitement, 

the combination constitutes „ a one-two 

punch that could lay grosses low for a number 

of weeks. "Hannie Caulder"— in a 

seven-theatre multiple—clocked 140. In another 

multiple bow, "Napoleon and Samantha" 

came up with 100 in a five-theatre 

spread. The moviegoing public here didn't 

buy "Ben," the rat-thriller sequel to "Willard," 

and the series could well end with 

the present offering that crawled in at the 

90 level at the Orpheum. Also checking in 

with a limp 90 was "The Burglars" at the 

Gopher. Heading up the list with 250 at the 

Cooper was "Joe Kidd" in a third frame. 

Two long runners also continued showing 

others their heels: "Fiddler on the Roof" 

remained lusty at the Academy in a 35th 

frame with 230. and "What's Up, Doc?" 

held at the same level in its eighth week at 

the State. 


Academy Fiddler on the Roof (UA), 35th wk. ..230 

Cooper Joe Kidd (Univ), 3rd wk 250 

Five theatres Napoleon and Samantha (BV) ...100 

Gopher The Burglars (Col) 90 

Mann Butterflies Are Free (Col) 200 

Orpheum Ben (CRC) 90 

Park The War Between Men and Women 

(NGP), 4th wk 100 

Seven theatres Honnie Caulder (Para) 140 

Southdale Cinema II—Frenzy (Univ), 7th wk. ...125 

State What's Up, Doc? (WB), 8th wk 230 

Suburban World—Copenhagen Psychic Loves (SR) 100 

Uptown Stand Up and Be Counted (Col) 80 

World The Other (20th-Fox), 4th wk 140 

H. J. Quartemont Is Dead; 

Retired Theatre Manager 

MILWAUKEE — Services were held 

Monday (21) for Henry J. "Hank" Quartemont, 

67, retired theatre manager who died 

at St. Luke's Hospital following a stroke 

suffered two weeks earlier. He had been in 

the motion picture industry for more than 

40 years. 

Among the theatres Quartemont managed 

before retiring in 1970 was the outstandingly 

beautiful Zenith on the city's northwest 

side. He had gained fame as the founder 

and producer of a popular country and 

western show during the 1930s aired over 

WTMJ Radio and at the Zenith Theatre he 

combined managerial duties with the production 

and emceeing of supplementary 

stage entertainment. 

Other houses which Quartemont managed 

were: Palace, Princess, Plaza, Modjeska, 

Ruby Isle, Mirth, Venus, Majestic in 

Cudahy, the Falls and Avalon at Black 

River Falls and, most recently, the Lake 

Delton Outdoor for Harry Melcher Enterprises. 

He also managed other theatres in 

Wisconsin as well as several in New York 

state. In addition, Quartemont was widely 

known as a public relations consultant. 

especially with regard to theatrical situations. 

Quartemont was a member ol Variety 

Club Tent 14. the Milwaukee Pass Club, 

the Service Corps of Retired Executives 

(SCORE), the I. ions Club in Markeville. 

La., Fourth Degree Knights of Columbus 

(Louisiana Council) and was a charter 

member of the Milwaukee Belgian-American 

Club. 

He leaves his wife Irene; two sons, John 

of New Hyde, N.Y., and Jean of Alexandria, 

La., and five brothers, Clarence. Francis 

and Harry in Milwaukee; Alphonse in 

Pacific Palisades, Calif., and Raymond in 

Markesvillc, La. 

Doctor Says Walt Jancke 

Is on 'Road to Recovery' 

LINCOLN—Walt Jancke is on the road 

to recovery, barring unforeseen circumstances, 

according to a Monday (21) report 

by his physician. The industry member has 

been hospitalized at St. Elizabeth Community 

Health Center since Saturday (5), when 

he experienced what the doctor says was a 

forewarning and the mobile heart team was 

called to the downtown Cinema 1 and 2. 

Walt's doctor, who knows the gentleman's 

tendency to overdo, as well as many 

of Walt's host of friends, said he could be 

out of coronary care by Wednesday (23) or 

Thursday (24) but not out of the hospital. 

The physician says Walt will be hospitalized 

for three or four weeks yet. He commented, 

"I don't want him to overdo too fast, too 

soon." 

Walt is a lucky person, indeed, the physician 

said, in recognizing the danger signals 

Saturday (5). He did have a heart attack 

several days later but, again, the physician 

feels Walt was fortunate in being in the 

"best possible place if a person must have 

one—the hospital, where trained coronary 

care nurses and doctors are right on hand." 

Walt had some previous heart problems several 

years ago. 

Even out of coronary care, it is expected 

visitors will be restricted for some time. 

However, expected to see Walt Tuesday 

(22) and Wednesday (23) was Larry Starsmore 

of Colorado Springs, Walt's long-time 

friend and boss. 

Gene Buhrdorf, on Walt's staff here for 

a long time, has been one of the few permitted 

to visit him, especially before Walt's 

son Ed arrived from Philadelphia. The latter 

arrived here Wednesday (16) and returned 

to the East Wednesday (23). 

New Screen at Drive-In 

HURON, S.D.—A new screen has been 

erected at the Star-Lite Outdoor Theatre to 

replace one destroyed by high winds in mid- 

July. Manager of the ozoner is Louis Lindsay. 

May Show Children's Movies 

FARGO, N.D.—Cinema I and II, slated 

to open in prestigious West Acres, regional 

shopping center here, may adopt the policy 

of showing children's movies during the 

afternoon hours. The twin theatre will be 

operated by a St. Cloud circuit. 

Marcus Duo Unveiled 

In Sheboygan, Wis. 

SHEBOYGAN, WIS.—Colorful invitations 

(printed in red, white and blue) announcing 

"the arrival of the new twins" 

brought a large turnout for the special preview 

showing of Marcus Theatres Management 

Co.'s Marc 1 and Marc 2 Tuesday 

(15). Manager of the new duo at 3226 

Kohlcr Memorial Dr., described as "the 

newest, most exciting thing in theatre construction 

since sound, with completely automated 

projection," is Ralph Schallow, who 

also will continue to helm the Sheboygan 

Theatre. 

Present for the unveiling were Ben D. 

Marcus, president of Marcus Theatres 

Management Co.; Stephen Marcus, vicepresident 

of the circuit; the entire Marcus 

booking department, with Truman Schroeder, 

Joe Strother. Mike Ogrodowski and 

Mike Kominsky; Virgil Jones and Rick 

Zephro of Paramount Pictures, Chicago; 

Ed Gavin of American International Pictures, 

Milwaukee; Ed Stollcr of United 

Artists, Milwaukee, and local dignitaries including 

Sheboygan Mayor Roger Schneider, 

city aldermen, government officials, businessmen 

and civic leaders. 

Following hors d'ocuvres and champagne, 

guests viewed the Woody Allen film, "Play 

It Again. Sam," in the Marc 1 auditorium. 

Mill City Mayor Salutes 

'Candidate' Promotion 

MINNEAPOLIS—Mayor Charles Stenvig 

issued a proclamation here on the opening 

of the McKay campaign headquarters 

and voter registration facilities as a promotion 

for the Warner Bros. film. "The Candidate," 

starring Robert Redford. 

The proclamation cited Mrs. Nancy Wild, 

president of the League of Women Voters; 

Richard Malek, Warner Bros, branch manager, 

and Lloyd O. Swanson, president of 

First Federal Savings & Loan, for their 

roles in encouraging voter registration. 

Speakers and entertainers took part in the 

storefront opening at Minneapolis' busiest 

intersection, Seventh Street and Nicollet 

Mall. Press, radio and TV covered the 

event. Within the first few days some 1.000 

persons used the facility to register. 

"The Candidate," directed by Michael 

Ritchie and produced by Walter Coblenz. 

opened Wednesday (16) at the Park Theatre. 

Seeks Permit for Theatre 

MINNEAPOLIS—Locally based Zodiak 

Cinema Group September 5 will present 

plans for a 350 to 400-seat theatre to the 

New Hope Planning Commission. The firm 

is seeking a special use permit and a waiver 

of the village's platting ordinance to permit 

construction of the movie house on 45th 

Avenue North near Xylon Avenue North. 

"Cut Off" is the true story of a Yank 

correspondent who leads two German-Jewish 

children from behind Nazi lines. 

BOXOFFICE :: August 28, 1972 NC-1

l Marcus) 

. . . Carol 

. 

. . An 

MILWAUKEE 

Tim Jankowslri, manager oi the Strand I heatrc. 

has had a colorful banner slung 

across the front ol the showhouse for the 

past month reading "( ampaign Headquai 

tors." Newsmen were among the inquisitive 

folks who called in the beginning to find 

out "which party?" and "who's the candidate?" 

I Ik- answer always was: Kill McKay 

foi senator. B> Wednesday (16), when "The 

Candidate" began its run. man} Milwaukeeans 

had become familiar—through newspaper 

and other publicity—with the fact 

that Bill McKay is a seruitori.il candidate 

and is portrayed in the film by Robert Redford. 

Jim has the outer and inner lobbies 

well-decorated with flags, banners, bunting, 

balloons, confetti and all the other political 

trappings. Even the soda straws at the concession 

stand are marked Republican and 

Democrat. Who can blame Jim for calling 

this a "real straw vote?" And. Jim has noted 

that most concession customers chose one 

particular "brand" of straw. Invitations to a 

private showing Saturday morning (19) went 

out to state and city officials, judges, the 

city police department, all the mayors of 

surrounding suburbs and other VIPs (very 

important politicians). A very good crowd 

was on hand for the private showing of this 

film, which everywhere is earning plaudits 

for its behind-the-scenes look at the political 

process. 

Milwaukeean Gene Wilder, who last was 

seen here a year ago in the G-rated "Willy 



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Wonka \ the Chocolate Factory." next will 

be on view in "Everything You've Always 

Wanted to Know About Sex but Were 

Afraid to Ask." slated for the Downer . . . 

Actress Anna Maria Alberghetli is in town 

for a two-week singing engagement at the 

Pfister Hotel's Crown Room. Her 

accompanist Pearl Kaufman played the 

soundtrack piano in "Five Easy Pieces" 

Charming of stage and screen 

lame was in town as a star attraction at the 

ten-day Wisconsin State 

Fair. 

Metro-Goldwyn-Mayer's "Kansas City 

Bomber," starring Raquel Welch, was tradescreened 

Thursday afternoon (17) at the 

Centre screening room ... At the UA 

Southgate Theatre, where "Fiddler on the 

Roof" has been the big attraction since 

mid-December, the management has announced 

that daily matinees will continue 

daily through Labor Day only . . . "The 

Other" starts its fourth week at the UA 

May fair. 

Vonetta McGee was in town with Leo 

Cole, public relations director from the 

American International Pictures office in 

Chicago, to help promote "Blacula." The 

actress made the press media rounds with 

interviews at both dailies, as well as the 

Weekend and Courier weekly newspapers. 

Walter Beach interviewed Miss McGee on 

WAWA Radio and Wilkinson on WNOV 

Radio. Her autograph-signing party in the 

lobby of the (Marcus) Palace Theatre, delayed 

from Wednesday (16) to Thursday 

night (17) because of a holdover in a previous 

town, proved to be a very busy occasion. 

It was halted shortly after 8 p.m. to 

permit the actress to leave immediately for 

Chicago. In addition to "Blacula." Miss 

McGee has starred in several other films 

including "Hammer" (UA) and "Melinda" 

(MGM). Her next starring assignment will 

be in "Cleopatra Jones" for Warner Bros. 

"A Boy Ten Feet Tall" was shown as a 

free children's movie at Cinema 1. East 

Towne Mall, in Madison Tuesday morning 

Start BOXOFFICE coming . 

D 1 year for $10 2 years for $17 (Save $3) 

THEATRE 

STREET 


These rotes for U.S., Ontodo, Pan-Amerieo only. Other countries: $15 o y«or. 

ADDRESS 

TOWN _ STATE ZIP NO 

NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

(15). The theatre's ad in the Wisconsin 

State Journal read: "Mothers, shop in leisure 

while your children enjoy this free twohour 

show" . ad in the Lakeland 

limes ol Minocqua carried the headline 

"Tree Movies" and told readers to "ask for 

Woods and Aqua Theatre DividenTickets 

when you shop at Hanson's True Value 

Hardware, Deep Rock Service and Mama's 

in Minocqua." Also participating in the promotion 

were businesses in Woodruff. Sawyer 

and Hazelhurst. 

The publisher of the Crawford County 

Independent, printed in Gay Mills, was so 

impressed with a film attraction at a theatre 

in his town that he wrote a lengths editorial 

for the Thursday (10) issue. It read, 

in part: "Sometimes a motion picture comes 

along that makes one forget all of the 

tawdry stuff that pours out of the industry 

these days. Such a film is 'Walkabout,' from 

a book by the same name, which played at 

the Blaine Theatre . . . No TV play or documentary 

could equal the breadth and scope 

of this 'sleeper.' filmed in the back country 

of Australia with only three major characters, 

a 16-year-old English girl, her 

younger brother and a 16-year-old black 

. . Pictures 

aborigine as uncivilized as were his ancestors 

thousands of years ago . 

such as 'Walkabout' restore one's faith in 

movies as an art form and give the viewer 

an insight into the depths of human feelings, 

savage and civilized, that can be obtained 

in few other ways." 

'Count Your Bullets' Shown 

At Atlanta Film Festival 

From Eastern Edition 

NEW YORK—"Count Your Bullets," a 

Brut Productions release, was shown in 

competition at the fifth annual Atlanta 

Film Festival on Wednesday (16). Produced 

in New Mexico by Harvey Matofsky. the 

film stars Cliff Potts as a gunfighter of the 

Old West who falls in love with a renegade 

Indian girl. 

Based on an original screenplay by David 

Markson. "Count Your Bullets" was directed 

by William A. Graham in De Luxe 

Color. Harry Dean Stanton and Don Wilbanks 

are co-starred and Elliott Kastner is 

executive producer. Music was composed 

and conducted by Richard Markowitz and 

the film features two new songs, "Little 

Sparrow" and "The Ballad of Billy." 

Release is scheduled for later this year. 

National Cinema to New- 

Beverly Hills Offices 


BEVERLY HILLS, CALIF.—National 

Cinema Corp., owner/ operator of a circuit 

of 30 theatres in California, will relocate 

to new enlarged headquarters in the 

Doheny Plaza Building, Beverly Hills, 

September 1. The offices at 9100 Wilshire 

Blvd., Suite 250, Beverly Hills, Calif. 90210, 

will occupy 3,800 square feet. 

Peter M. Sharma, president, said the 

move was necessitated by the company's 

rapid expansion, which has seen the theatre 

network increase by 29 units in '72. 

NC-2 BOXOFFICE :: August 28, 1972

BUFFALO, N.Y. 


1st WEEK 


ROCHESTER Drive-ln 

1st TWO WEEKS 

LAKE CHARLES, LA. - 

e 


1st WEEK 


SHOWTOWN Drive-ln * 

1st WEEK 

SWASH CROSSES! 

_ 

m 

ALEXANDRIA, 

LA. 

SHOWTOWN Drive-ln 

1st WEEK ......... 



1st WEEK ......... 



1st WEEK 


BEVERLY Drive-ln 

1st S DAYS 

ffl 

k! 

1 


in this story, as well as the age of the girl and the r ~T7TZ, S names will be 

fame of the people involved, United Producers . *££ in place of true .den 

has agreed to the following conditions. ' 

\ titles 

NCSTNICTao 

Patrons will be advised of notice will be dis .: 

patrons win »" -- in 

reof the 

full 

pa- 

theSh °d k wmbeurgedto 

2 5e n tnemselves accord- 

A United Producers Pr»».ntallon L- "m, r .. T1 , , ., rr n a 

., 

Robin ASKWITH • Janet LYNN • Jess CONRAD Produced and Directed by Pete WALKER • • In EASTMAN COLO 

ingly- 

trons at ,i"i ne the filmtheatre 

playing^ 


p 1972 American Intefiatlonal Picture*, inc 

MILWAUKEE 

Ed Go-Tin 

212 Watt WlKonte Ave. 

Mltwauke*. Wluonsln 5320) 

T.I..: (414) 273-3M7 

OMAHA 

Ixzy Sokolof 

ISM Dov.nport StTMt 

T.I..: (402) 142-1161 

Omaha, Nebraska M102 

MINNEAPOLIS 

1000 Currle Ave., North 

Minneapolis, Mlnn.sota 35403 

T.le.: (612) 133-8293 

Branch Manager: Mo/rt. Bu«H 

Ml

. . Women 

. . . Good 

. . Steve 

. . Gus 

D E S 

MOINES 

•pin' WOMPl Club held its monthly meeting 

Wednesday iW>i al Gino's Restaurant. 

I Ik- topic lor the evening was possible 

projects for raising money dining the coming 

year for the group's various charily 

programs . oi the Variety Club 

held theii monthly hoard meeting Wednesday 

(23), with Dr. Teppert, professor of 

pharmacy, as guest speaker. 

Bill Doebel, National General Pictures 

branch manager, viewed just ten minutes 

of "The Gctawa\." starring Steve McQueen. 

and says it looks like "the biggest picture 

NGP will have handled to date" . . . Daryl 

Johnson. Metro-Cioldwyn-Mayer regional 

sales manager, is very happy with the 

grosses on "Kansas City Bomber." which 

opened Friday (II) at the Paramount Theatre 

here. MCiM is looking forward to other 

openings in the territory. 

. . . Warner 

Norma Jean Mver, former branch manager's 

secretary at United Artists, is back 

at her old job with UA. She started to work 

there Monday (14) after helping out at Columbia 

for a lew weeks . . . The new branch 

manager's secretary at Columbia is Diana 

Mullcr. who just moved to this city from 

Oskaloosa with her husband 

Bros, screened "Super Fly," starring Ron 

O'Neal. Tuesday (15). 

Helen Davey, manager of the Ingersoll 

rheatre here, currently is on vacation . . . 

Florence Bundy of Centra] States' accounting 

department, hosted her daughter and 

son-in-law. Virginia and John Redfern of 

Dover. N.J. They all had been in Milwaukee 

and the Redferns brought Florence to 

this city on their way back to New Jersey. 

The couple spent a few days here before 

returning home. 

Filmrow visitors: Roy and Idamae Metcalfe. 

World and Times theatres. Cedar 

Rapids: Carl Schwancbeck. Village Theatre. 

You, too, can laugh 

all the way to the bank 

Knoxville, and Holland Theatre. Pella; 

Arthur Downard and his son Tom. Webster 

I heatre and drive-in. Webster City; Sam 

Rhodes, who has the drive-in at Newton; 

Dick Kuhl, Cirand Theatre, Greenfield, and 

Byron Hopkins. Rex Theatre. Glenwood. 

and Ro\y, Bellevue. 

Central States news: Larry Day went fishing 

with his son-in-law recently and believes 

the lake was empty— and this was the first 

time he had been fishing in 25 years . 

. . 

Vacationers: Margaret Shield, secretary to 

Earl Lehman, returned from vacation, as 

did LaVerta Foust. secretary to Steve Blank, 

and Veronica Quijano, secretary to Larry 

Day 

. Blank and his wife currently 

are vacationing in California . . . Irv Heller. 

. 

city manager at Iowa City, is vacationing 

in Nebraska for a couple of weeks . . . Fred 

Teller, city manager at Hastings, Neb., had 

a one-week vacation Campagne. 

purchasing agent for Central States, has 

some cotton candy that managers can use 

as a treat for kiddies attending CS theatres 

. . . Fred Teller gave 50 free tickets to the 

winners of a radio contest for the opening 

of "What's Up. Doc?" at Hastings. Neb. 

street ballyhoo was used at Clinton 

for "Conquest of the Planet of the 

Apes." One of the gals employed at the 

theatre, wearing an ape mask, made the 

rounds on the main streets and in stores to 

plug the playdate. 

Columbia Pictures is moving to new quarters, 

according to branch manager Sam 

Rich. Effective Monday (28). Columbia's 

new address will be Suite 1100. Paramount 

Building. 509 Grand Ave., Des Moines. The 

telephone number remains the same. 241- 

0105. 

An armed robbery took place at the cafe 

next door to the New World Playhouse 

Theatre. Cedar Rapids, just as Roy Metcalfe 

was getting out of his car in front of 

the building—too close for comfort! . . . 

Byron Rowley, owner of theatres in Marshalltown, 

is sporting a new attache case 

which he won at the regional NATO convention 

in Minneapolis . . . Roy Metcalfe 

had a NATO of Iowa board of directors 

meeting during the Minneapolis get-together. 

Carl Schwanebeck, owner of theatres in 

Knoxville, was elected to the board after 

it accepted the resignation of S. J. Backer, 

who has been quite ill and expects to be 

back in the hospital again in September 

. . . The new NATO booking books again 

are available by contacting the Iowa NATO 

oil ice. There is a charge of $2 per book 

and they reportedly are "great" this year! 

Story Is Vital in Making 

A Film, Says News Writer 


HOLLYWOOD—When a "nondirector" 

shoots a film without a script, says Frances 

Taylor, Newhouse News Service feature 

writer, he ends up with hundreds of hours 

of film that has no structure, no movement 

of ideas and people and, in fact, nothing 

much of anything. 

"Why ignore the writer?" asks Miss Taylor. 

"Writers are the invisible men and 

women of the U.S. film industry and probably 

of film circles in many countries. Perhaps 

writers are themselves responsible for 

their almost unnoticed contribution to film 

and perhaps film publicity people are responsible 

because they push ictors, directors 

and producers." 

She continues: "True, mes: writers are 

far from photogenic, except lor Jacqueline 

Susann and Germaine Greer. The men who 

come to mind are gray-haired, skinny or 

paunchy. But they are much more exciting 

than the luscious stars or utterly dignified 

young men actors we meet at New York 

promotional activities. 

"Recently one film firm queried me on 

interviewing a young actress, a director or 

the producer (in this case the producer was 

strictly a money man) of a new movie. 'No, 

thanks,' I answered, 'but I'd love to talk to 

the writer.' 

"The response was one of amazement. 

'The writer? What ever made you think he'd 

be around for the opening? He's not here. 

We don't know where he is.' 

"The 'auteur' theory is partly responsible 

for the writer's disappearance from the 

scene. This theory, as most film buffs know, 

regards a movie as the director's creation, 

with the writer shoved far into the background. 

But among the newer directors 

quite a few regard the writer's 

contribution 

as most important. And among the older 

directors many insist, though they horrify 

some high-flown critics, that they're telling 

a story on film. The story is 

the heart. 

"Most audiences cling to a narrative, 

some sort of a progression of people in situations 

recognized as common to people. A 

movie can be chiefly or almost entirely 

mood, it can have only the slimmest measure 

of movement, but audiences demand 

that it move. 

"For this there has to be a writer. He 

may be the same individual as the director. 

He may be the originator of characters only 

and may collaborate with the director on 

developing new or additional situations in 

which the writer's characters move and 

grow or move and decay. But somewhere, 

someone has to begin the thing." 

by using 

BOXOFFICE'S 

Clearing House for 

BUYING-SELLING-TRADING 

new or used equipment. 

The manager of the drive-in at Boone recently 

was embarrassed when an X-rated 

film was featured at the ozoncr. He says 

doesn't select the film and that "The Telephone 

Book." which had a three-day run 

at the Boone Drive-in. was chosen by the 

circuit owner. The manager is on the Boone 

City Council and has lost quite a lot of 

sleep over this kind of movies being shown 

at underskyers. 

c^LOHA 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

HawaiT 

HOTELS 

NC-4 BOXOFFICE :: August 28, 1972




DISTRIBUTORS: 

\;\ C^gM^ 

RAMAN 

J 

MINNEAPOLIS 

Stan McCulloch 

McCulloch Film Distributing Co. 

100 N. Seventh St. 

Minneapolis, Minn. 55403 

(612) 333-2281 

CHICAGO 

MILWAUKEE 

Bill Lange 

Wm. H. Langc & Associates, Inc. 

32 W. Randolph St., Suite 400 

Chicago, III. 60601 

(312) 332-1734 



I V 

LINCOLN 

piic Mike Gaugban family must be one of 

the few in town with two color TV 

sets and undoubtedly the only one in the 

industry locally. I his is not ;i deliberate 

record, Mike and Judy assure friends, but 

the result ol the former hitting the jackpot 

.it the WOW-TV fall preview social gathering 

Saturday (19) in Omaha. The console 

color sel actuall) was pari of the consolation 

pn/e. according to the WOW hosts. 

Mike though! he had won only a bright-blue 

bedpan when his name was called oul for 

this item. I hen the hosts unveiled what 

Mike thought was a covered table and lo, the 

plush Zenith unit! According to Mike, the 

bedpan was a gimmick award to promote 

a new weekly network series this fall, based 

on the smash picture "M*A*S*H." It is 

autographed by Alan Alda and others with 

leading roles in the production. Since Cooper 

district manager Mike and Jay Mancss, Lincoln/Cooper 

manager, had gone to Omaha 

earlier in the day on theatre circuit business, 

Judy wasn't in on the surprise. "Look what 

I won." Mike exclaimed to Judy as he 

walked in the door. Before her reaction 

died down from the bright-blue article. 

Mike asked her: "Where do you want the 

set put?" That one is in the living room 

and the "old" Gaughan color unit is in the 

kitchen. Oh. yes. there's a black and white 

one in young Mike's room and another in 

the downstairs family room. 

Al Schulter, manager of the Stuart, accompanied 

Irwin and Sarge Dubinsky to 

Des Moines Tuesday (15). He spent most 

of the day with Don Walls, city manager 

for the Dubinskys' five screen units in 

Des Monies, with Univcrsal's forthcoming 

"Slaughterhouse-Five" as the subject. This 

was the seminar screening Al and Sarge 

would have seen earlier if their Chicagobound 

plane from our town had not lost one 

engine shortly after takeoff. Don made it 

from Des Moines, so he came home with 

all the promotion data. Al reports it will 

be an October attraction at the Stuart 

Mrs. Al Schulter returned home 

. 

Sunday 

WRITE— 

The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt 

Title 

Comment 

(20) after spending a week in Washington. 

Kas.. with her grandparents Mr. and Mrs. 

Guy Elder. The couple has moved from a 

farm into Washington, a job to which Mrs. 

Schulter lent her assistance. 

After the hot weather of the past couple 

of weeks, industry members have been heading 

for higher, cooler Colorado for vacations. 

Going west toward the Rockies were 

Mark Goldfein, State doorman, with Estes 

Park as his group's destination; Don Shane, 

manager of the Omaha Theatre in Omaha: 

Terry McAuliffe. manager of the Cooper 

Dundee in Omaha, and possibly Mike 

Gaughan and his wife Judy and son Michael. 

The Gaughans started a two-week 

vacation Monday (21). Returning from a 

Colorado Springs vacation were Duke 

Smith. Indian Hills manager in Omaha, and 

his 

wife. 

Sue Farrell, a cashier at the State and a 

University of Nebraska student, is on a twoweek 

vacation . . . Irwin Dubinsky likes a 

parade as much as the next person. However, 

the Saturday (19) Shriners parade kept 

him stuck in a line of downtown traffic 

so he couldn't get through with his car to 

his office. It was at least a two-hour spectacle, 

too. he adds. The event was part of 

the 19th annual Shrine Bowl Game for the 

benefit of the Shrine Hospitals and Burns 

Institute. Dubinsky had one advantage over 

the marching bands and other participants 

in the hot morning sun—he was sitting in 

an air-conditioned car. 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

Blvd., 

Kansas City, Mo. 64124 

Hitchcock's "Frenzy" had a better opening 

at the Stuart than it did in Omaha or 

Des Moines, reports Irwin Dubinsky. Good 

Saturday (19) weekend crowds were reported 

for "Snoopy. Come Home" at the State 

and "Trinity Is Still My Name" at the Varsity 

... "A Clockwork Orange" is another 

crowd-drawer at Cinema 2. William Goldfein 

of the State staff, relieving Dennis 

Garrison, assistant manager, one night earlier 

this month had the experience of refunding 

ticket money to one couple. They 

Company 

Days of Week Played Weather 

Exhibitor 

Theatre 

— flight Now 

told him they found the X-rated film objectionable. 

They got the refund, though 

Bill doesn't agree. When a picture is rated 

X. he says, you can't go in expecting to see 

a Disney. Although he's still not seen the 

entire film. Goldfein is impressed with the 

outstanding photography and performances. 

James Drury, alias "The Virginian," is 

turning to a career of stage and screen activity, 

according to an interview during a 

short personal appearance here earlier this 

month. He opens in the stage play "Mr. 

Roberts" in September in California and 

has two films in the initial stages. According 

to Drury, people who believe there is no 

good TV are right. He described network 

presidents as "gutless wonders, afraid of the 

FCC." He said they have helped design programs 

"totally inoffensive to everyone." He 

said his show, "The Virginian," is off the 

air in prime time because "it was too controversial." 

Drury said it is puzzling that 

a western gun-down cannot be shown on 

the air. yet the 6 p.m. news will show people 

being dismembered. It's all right when it's 

for real," he added. 

Industry members throughout the state 

were interested in reading Gov. J.J. Exon's 

current comments on his fight against pornography 

in Nebraska, although films are 

not mentioned specifically. Exon, who held 

a special conference on the subject last fall, 

disclosed that he and other staff members 

believe any future legislation should be 

centered on a local option concept. The 

state chief executive said "we want communities 

to be able to set their own standards. 

Thus, our efforts are concentrated on 

programs whereby community standards 

can be developed, accepted and enforced." 

New laws may be needed. Exon continued, 

but as yet this has not been determined. He 

acknowledged the traditional problem in 

using any kind of law has been in getting 

convictions. He said "courts have been very 

lenient." He adds he is encouraged in recent 

weeks by signs from the U.S. Supreme 

Court that it may give more legal status to 

descriptions of pornography in some oncoming 

decisions. Once a precedent is established 

for that type of approach. Exon 

said, law enforcement would be made easier 

and a community option concept could go 

into full swing. 

Longview, Tex., Cinema 

Added to Lewis Circuit 

From Southwestern Edition 

LONGVIEW, TEX.—The new Jerry 

Lewis Cinema on Spur 63 has been opened 

by Gregg Cinemas, Inc.. under a franchise 

from Network Cinema Corp., a New Yorkbased 

company formed by entertainer Jerry 

Lewis. 

The new theatre, which seats 350 persons 

in each of two sections, utilizes the most 

technically advanced audio-visual equipment 

available in presenting movies automatically 

from start to finish. 

Like other units in the Lewis circuit, the 

Longview cinema books films for family 

entertainment. 

NC-G BOXOFFICE :: August 28, 1972

7 

Help college 

help you. 

Businesses like yours gave over $340,000,000 to higher 

education last year. 

It was good business to do so. Half of all college graduates 

who seek work go into business. The more graduates 

there are, and the better educated 

they are, the more college serves 

the business community. 

Your money was vital to colleges. 

It relieved financial pressures, 

made planning more flexible, 

and contributed to the kind 

of basic and applied research that 

puts new knowledge and technology 

at the service of industry. 

So that colleges can continue 

to help you, give to the college of 

your choice now. For information 

on ways to do it, please fill in and 

mail the coupon. 

CouncilforFinancialAidto Education, Inc. 

6 East 45th Street, New York, N.Y. 1 001 

Please send me your free booklet, "How 

Corporations Can Aid Colleges and 

Universities'.' 

Name 

Company 

Address 

City State_ Zip- 

Council for Financial Aid to Education, Inc., 6 E. 45th St., N.Y.C., N.Y. 1001 7 L. 

Council for Financial Aid to Education, Inc. 

Advertising contributed for the public good 

Q) 


I ilmrow 

MINNEAPOLIS 

^yhere Does li Hurl'.'" look oil like the 

well-known bird both here and in Si. 

Paul. In .1 twin bow in this city, it did .1 

heft) trade .11 the Uptown Theatre but, tor 

some reason, the Hulk of the How was to 

the Southdale Cinema II. where the comedy 

eh. ilked up .1 house record, an all-time 

mark. Meanwhile, at the Grandview Fine 

Arts Theatre in St. Paul business was 

equall) lusty, The film is in for extra innings 

all around and a long run at both ihe 

Southdale ( inema II and the Grandview 

Fine Arts. 

Dick Feightinger, Paradise Theatre. Faribault, 

visited Filmrow to tub-thump stock 

in a new snowmobile corporation being 

formed in his area. He found several eager 

lakers with the new l\ styled snowmobile, 

described as a "hotter" machine than the 

current commercial models. The new machine 

uses a single front runner for 

speedier turns and sharper maneuvering. 

In one of the most serious incidents of 

theatre vandalism here in a long while, de- 

U« ARTOE REFIECTORS 

ll 1 /."-13 , /»'-14" WAMmR $30.00 

16" -!6'/l" DIAMETER 50.00 

/j lee ARTOE H4J »elmon i ""chitngo "' '//// 

structive intruders prowled the neighborhood 

Capri Theatre, stole reel No. 2 of 

"Conquest oi the Planet of the Apes" and 

jammed both projection machines . . . 

visitors: Mr. and Mrs. Don Quincer, 

Cozy Theatre. Wadena (on their way 

home alter two weeks along the Fastern 

seaboard); Mickey Justad. Hi-218 Drive-In, 

Austin; Jim I laser. Auditorium, Red Wing, 

and Gabe Deluhery, Waconia, Waconia. 

diet I.eVoir, head booker at the United 

Artists branch, returned from a vacation at 

Detroit Lakes that included competition in 

that city's Palm to Pine Golf Tourney. How 

did Chet, an annual entrant, fare? No one 

knows but when branch manager Bob 

DeJarnette inquires, LeVoir always wants 

to talk about the weather . . . Norm 

— 

Tubbesing. 

St. Clair, Uptown and Arcade theatres. 

St. Paul, traveled to Dallas, from 

where he wrote back breathlessly that the 

temperature was nearly 100 degrees. His 

cards arrived during a week when this entire 

area sweltered under a 97-degrce sun 

with humidity almost at the same level! 

The Cini-Capri Theatre. White Bear 

I akc. is planning a massive promotion for 

"The Candidate." plans including the use of 

a decorated train and a promotion push said 

to cover nearly 150 miles . . . 'The Salzburg 

Connection" bows here on a multiple 

Wednesday (30). with ten prints working 

across the Twin Cities area. 

Wilton Chose Elected V-P 

Of Production at Canyon 


PHOENIX— Ihe board of directors of 

Canyon Films has elected Wilton A. Chase 

as vice-president of production and creative 

services, it was announced by Ed 

Cooperstein, president and general manager. 

Chase joined Canyon in September 1970 

after almost two decades in Hollywood and 

had been appointed executive director and 

supervising editor last fall. 

(liases extensive background encompasses 

producing, directing and editing in 

Hollywood on a number of award-winning 

films. He has participated in the making 

of more than 200 entertainment, documentary 

and educational films, as well as numerous 

TV commercial productions. He has 

received two Academy Award nominations, 

the American Film Festival Award, the 

Cindy Award and others. Two of his films 

are in the permanent collection of the 

Smithsonian Institution. 

Chase earlier was supervisor of the film 

services unit for North American Aviation's 

Rocketdvne Division. 

Dualer Gets Green Light 

HOPKINS, MINN.—The cit) council. b> 

a 3-2 vote, has approved a zoning changeto 

permit the construction of a twin theatre 

on the G. F. Lohmann property. A restaurant 

will be included in the theatre complex. 

a project of Klodt-Cadle Properties, developers. 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report 

to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

Address your letters to Editor. 

"Exhibitor Has His Say," 825 

Van Brunt Blvd.. Kansas City, 

Mo. 64124. 

BOXOFFICE 

Always in the Forefront With the News 

NC-8 BOXOFFICE ;: August 28, 1972

— 

— 

— 

I 

I 

—— 

' 

'Butterflies 

7 

Scores 

675 in Cincy Second 

CINCINNATI— "Butterflies Are Free" 

outscored everything else in tire. Her Cincinnati 

in this report period, giving the Place 

a 675 second week. That was 125 grossing 

points better than second-place "The Godfather." 

21st week. International 70. and 

175 points better than third place "Nicholas 

and Alexandra." new at the Valley. "The 

Other," another new picture, took over No. 

4 rung on the ranking ladder as it opened at 

the Ambassador Theatre with 475. 


Ambassador The Other ;20th-Fox) 475 

Carousel The Candidate ;WB), 3rd wk. . . .400 

Carousel 2 Portnoy's Complaint (WB), 7th wk. ..225 

Grand—Come Back Charleston Blue (WB), 

2nd wk 350 

Hollywood Cinema North, Mariemont Cinema 

East, Western Woods Napoleon and Samantho 

IBV) 300 

70 The Godfather (Para) 

21st wk 550 

Kenwood Play It Again, Sam (Para), 3rd wk 175 

Pla.ce Butterflies Are Free (Col), 2nd wk 675 

Times Towne Cinema What's Up, Doc? (WB) 

20th wk .'. 

.425 

20th Century Fillmore (20th-Fox) . 

. 75 

Nicholas and Alexandra 

International 

Valley 

(Col) . . .500 

'Come Back Charleston Blue' 

Far Ahead in Detroit List 

DETROIT - "Come Back Charleston 

Blue" is boxoffice magic here and the downtown 

Fox is where the action is. Playing a 

sixth week at the big Fox. "Charleston" 

scored 375— a grossing percentage that 

stood alone in the 300 class. Alone in the 

200s was "Fiddler on the Roof." 260 at the 

Northland, and veteran "Godfather." 20th 

week at Americana I, rated 150. Also at 

150 was newcomer "Butterflies Are Free," 

a Columbia feature based on the long-running 

Broadway hit. Most other boxoffice 

business was in the "good" category. 

Americana The Godfather (Para), 20th wk 150 

Eight theatres Joe Kidd (Univ), 3rd wk 125 

Four theatres Butterflies Are Free (Col) 150 

Four theatres Portnoy's Complaint (WB) 6th wk 90 

Fox—Come Bock Charleston Blue (WB) 6th wk 375 

Nine theatres Prime Cut NGP), 2nd wk 115 

Northland Fiddler on the Roof (UA) 39th wk 260 

Seven theatres Napoleon and Samontha (BV) 90 

The Candidate' Triples Normal 

Returns at Cleveland Trio 

CLEVELAND— Timely "The Candidate" 

tripled average at the Berea, Showplace and 

Village theatres, nosing out "Fiddler on the 

Roof." 35th week. Colony Theatre, for 

grossing honors in the current report. Next 

behind the 260 for "Fiddler" came a strong 

composite 195 compiled by "Joe Kidd" in 

a first week at seven theatres, and by "Last 

of the Red Hot Lovers." opening at five 

situations. 

Be 

2nd w £°wploce ' 

v'"°9e—The Candidate (WB), 

Colony— Fiddler on the Roof (UA); 35th wk.' "260 

Five theatres— Last of the Red Hot Lovers 

r p ara) . ( , os 

Five theatres—Money Talks (UA) 

Five theatres— 

60 

Napoleon and Samantho (BV) 

Seven 100 

theatres—Joe Kidd (Univ) . 

;i95 

AMC's Southwyck Complex 

Offers Features for All 

TOLEDO. OHIO—The Southwyck Seven 

theatres, recently opened by Kansas Citybased 

American Multi Cinema on South 

Reynolds Road in the Southwyck Shopping 

Center, feature a concession stand with a 

menu that appeals to all ages. The sit-down.

Port Huron Theatre Is Celebrating 

50th Year in 

PORT HURON. MICH. 

- The Huron 

Theatre, managed by Louis Schramkc. celebrated 

its 50th year oi operation early this 

month. Named the Desmond when it 

opened in 1922. the showhouse was saluted 

in the Port Huron limes-Herald by entertainment 

editor Barbara Ann Beeler Fridaj 

(4). who led off a feature article with a reprint 

from the souvenir program that 

marked the opening of the theatre an Military 

Street. 

The excerpt read: "The great day looked 

forward to by Port Huron is upon us. The 

Desmond is finished. Modesty attended its 

opening but after all there is an undercurrent 

of pride which no one could possibly 

confuse with conceit. The Desmond means 

something more than just a new theatre in 

Port Huron. Port Huron has seen other 

theatres built and opened. The significant 

thing behind the Desmond is that it is the 

most important move toward a 'bigger Port 

Huron.' In other words, the location of the 

Desmond presages the development of a 

fast-growing business district. The genesis 

of this belief is to be found in the minds 

of bank presidents, leaders in commerce 

and civic life 

." 

. . 

Said Miss Beeler: "Many readers will remember 

that day. The many more who 

don't will get a taste of what it was like 

'in the good old days' . . . when Louis 

Schramkc. manager of the Huron, turns 

back the hands of the clock to celebrate the 

golden anniversary of the theatre. 

"Tuesday (8) will be 'Old Time Movie 

Day's complete with 1922 prices: best seats 

in the house going for 50 cents. The afternoon 

will be for the kids and comedies by 

Laurel and Hardy and the Three Stooges 

will 

be featured. 

"The evening attraction will be the original 

silent film classic. 'The Phantom of 

the Opera,' starring Lon Chaney sr. Hazel 

Cassin will be at the organ to provide appropriate 

musical accompaniment. To top 

off your day. there even will be nickel popcorn. 

Wednesday (9) we'll return to 1972 

with a two-week limited engagement of the 

highly acclaimed 'Fiddler on the Roof.' 

"Back in 1922 the owners of the theatre 

grandly proclaimed: 'We have builded with 

the thought omnipresent in our minds that 

for Port Huron the future holds a most brilliant 

outlook and the new Desmond Theatre 

will be a perpetual monument to the memory 

ol those who were not afraid to tackle 

the big things in life.' And the theatre has 

Michigan Exhibition 

seen its share of the big things in life, including 

a complete facelifting and the 

world premiere of Young Tom Edison.' 

Mickey Rooney. 

starring 

"In 1944 the Desmond Theatre was featuring 

the 14th annual American Legion 

Schubert Minstrels. Indeed, live shows long 

had been a part of the regular schedule at 

the theatre, as promised in 1922: 'In addition 

to the pictures, set to prolog with perfectly 

synchronized score, prominent singers 

and entertainers will amplify the program 

from time to time.' 

"More recently, in 1961, the Desmond 

received its second facelife and its present 

name, the Huron Theatre. Incidentally, no 

story about movie theatres in Port Huron 

would be complete without mentioning two 

other Cassins. a name synonymous with 

motion picture history in this city. 

"John F. 'Jack' Cassin and his brother 

Ernest E. Cassin have a combined total of 

nearly 95 years of service here as projectionist 

in local movie theatres. Jack, who 

has logged 50 years in the business, and 

Ernie, who has put in some 45 years, arc 

still the men who make the movies happen 

in the Huron Theatre today." 

Youth Film Forum Expands 

Cinema Art Activities 

DETROIT—The Motion Picture Council 

of Greater Detroit announces that its Youth 

Film Forum activities have been expanded 

to include parochial and suburban school 

students who have to participate. This has 

been made possible by the general support 

of the council membership and the schools 

involved. 

Founded in 1968 by the Motion Picture 

Council of Greater Detroit, the purpose of 

the Youth Film Forum is to bring together 

students and adult leaders to view current 

films and to initiate an analysis and discussion 

on what has been seen. The forum first 

was structured to comprise representative 

students in the 11th and 12th grades from 

each of the 23 high schools in Greater 

Detroit, with primary support coming 

through the cooperation of the Detroit 

Board of Education. 

Eight months during the year, October 

through May, the Youth Film Forum meets 

on the second Saturday of the month at a 

theatre made available to the council free 

of charge. Young school representatives, a 

moderator, interested teachers and members 

of the Motion Picture Council of Greater 

Detroit convene to view a selected film. 

After the showing the moderator leads a 

discussion reviewing the merits of the 

movie. The story, writing, directing, music, 

producing and all the elements that go into 

a motion picture are explored, affording a 

stimulating and sometimes provocative session 

with the students who are present because 

of their interest in drama, film, 

journalism, the arts, etc. 

Said Mrs. Martin Naimark. Youth Film 

Forum chairman: "With many of our young 

people today wanting to cop out because 

society offers them no guidance or encouragement, 

the Motion Picture Council of 

Greater Detroit points with pride to a program 

that gives the youth of our film 

forum positive direction in an area of the 

arts. This excellent activity has made the 

forum successful and worthy of our continued 

support and cooperation." 

DETROIT 

Two motion pictures are slated for lensing 

in this city this fall. One will be a 

crime story, with police headquarters being 

a prominently featured site. Even a few 

policemen may appear in some scenes. Arthur 

Marx, who wrote and directed the 

"Perry Mason" and "Mannix" series for TV, 

chose our town because he was in search 

of a large city close to Canada, with all the 

problems of such a metropolis with a large 

black population The second movie will be 

a Warner Bros, production titled "Scarecrow." 

This film will be shot at numerous 

locations, including a cheap hotel. Salvation 

Army store, Greyhound Bus Depot. Belle 

Isle and others. 

Condolences to Kal Bruss on the recent 

death of his son. 

Playboy Theatre Reopens; 

License Not Yet Issued 

DETROIT—After several alleged building 

violations were corrected, the Playboy 

Theatre at 22575 West Eight Mile reopened 

Monday (7). A certificate of occupancy was 

issued by the city's department of buildings 

and safety engineering. 

Officials have charged, however, that 

Playboy owner Stuart L. Gorelick of Southfield 

still has no operating license. It was 

pointed out that he could be ticketed for the 

violation if a pending license application 

is not approved. 

Mel Shavelson and Paul Nathan have 

purchased the screen rights to Bill Davidson's 

book. "Cut Off." 

In Michigan—National Theatre Supply, Detroit—864-5170 

CARBONS, Inc. 

*—"" 

Box K, Cedar Knoll., NJ. ^^ 

In Kentucky—Standard Vendors of Louisville, Inc., Louisville — Phone 

587-0039 

In Cleveland—Ohio Theatre Supply Company, 2108 Payne Ave.—Phone 

PR- 1-6545 

ME-2 BOXOFFICE :: August 28, 1972

p 

#c^

. . Jim 

CLEVELAND 

It is being distributed in this area by Cinepix 

Corp. 

MPMP I 

^drian J. Short jr.. business agenl ol Stagehands 

l 

ocal 11 and 

I 

\ 

I si and 

ocal 160, was elected national 

vice-presidenl oi the 60,000 membei group 

Fridaj

5 




DISTRIBUTORS: 

RMNMAN 

CINCINNATI, DETROIT 

INDIANAPOLIS 

Jav Goldberg 

J.M.G. Films 

Executive Bldg., Suite 400 

35 E. 7th St. 

Cincinnati, Ohio 45202 

(513) 621-1750 

CLEVELAND 

Don, Jay, & Sam Schultz 

Selected Pictures 

2108 Payne Aye. 

Cleveland, Ohio 44114 

(216) 771-2741 

A NEW WORLD RELEASE METROCOLOR K 

BOXOFTICE :: August 28, 1972 

ME-

. . . Walter 

. . "Fiddler 

CINCINNATI 

£\l Kits him. Paramount sales manager 

here, has been appointed branch manager 

ol the Kansas City, Mo., exchange 

Mergenthal. a former United 

Artists booker, has returned .is booker to 

succeed the late Wilbur Hetherington. 

John Davidson, son of exhibitor Hank 

Davidson, Lynchburg, is in Good Samaritan 

Hospital for possible surgery. 

Late August vacationers include Don 

Wirt/ ol Mid States and his family, holidaying 

in Orlando. Ma., anil Helen Cirin, secretary 

for National Theatre Supply, who 

wenl to Fori I auderdale, I la. 

Ada Kinn, secretary to Universal branch 

manager Robert Bovvers, is touring the Eastern 

seaboard from Canada to Virginia. 

Returning from here and there are vacationists 

Mort Perlman. Columbia sales manager; 

Ross Spencer, office manager; Janie 

Wiethorn. National General Pictures office 

staff, and William Stanforth. 20th Century- 

Fox salesman. Rena Schroeder. UA cashier. 

has returned from a visit with relatives in 

New Orleans. I. a. 

Allen Funt of "Candid Camera" fame received 

wide coverage while in town recently 

to promote his new film for United Artists. 

"Money Talks." scheduled to play here in 

early September . on the Roof." 

ggf UNI-BIACK &J^ 



MERCHANT ADS! 

312 427-3395 

1327 So. Wabash Ave. Chicago, III. 60605 

which closed at the Valley after a very good 

34-week run. now is playing at Covedale 

and Princeton theatres to excellent grosses. 

A quick survey of drive-in exhibitors indicates 

they expect the summer season to 

end about average. Their chief complaints 

were that most new films lacked quality and 

appeal and that the saturation of films was 

loo extensive to show much profit for the 

individual 

exhibitor. 

'Asylum of Satan' Release 

Is Announced by Studio 1 

LOUISVILLE—Studio 1 Productions of 

this city has announced the release of its 

first feature-length motion picture, "Asylum 

of Satan." Filmed in and around metropolitan 

Louisville. "Asylum of Satan" is the 

first feature produced and photographed in 

Kentucky by a Kentucky-based production 

company. 

Studio 1 president William Girdler. who 

directed "Asylum of Satan." used quality 

local talent as well as name actors from 

New York and California. The crew was a 

technicians and 

mixture of Louisville's finest 

experienced Hollywood advisers. 

Edited by Academy Award winner Gene 

Ruggiero ("Around the World in 80 Days" 

and "Oklahoma"). "Asylum of Satan" may 

well become a modern classic in the lowbudget 

horror movie genre. The film is 

scheduled for release on or near the Labor 

Day weekend. 

In addition. Studio 1 recently finished its 

second feature. "3 on a Meathook." scheduled 

for release in October. Also, preproduction 

work is nearing completion for yet 

another feature to be produced by the young 

Louisville company. 

According to Girdler. the firm has plans 

under way for two more features this year 

and eight features are planned for next year. 

"We are looking toward the future with 

eager anticipation." Girdler said. 

Start BOXOFFICE

II 

I, 

I- 

I- 

t 

The pollution problem. 

Maybe your engineers deserve a little help. 

) 

The engineers will be the ones to find 

the technical solutions to pollution problems. 

There's no doubt about it. 

But pollution is a people problem, too. 

And the engineers' technological approach 

to pollution isn't going to solve 

people problems. 

Maybe this booklet can help. It lists 

some of the things all people can do to 

fight pollution. And with all the people 

supporting your engineers we'll have a 

better chance of winning the fight. 

For a free copy or a list of bulk rates 

write to Keep America Beautiful, Inc., 

Box 1771, Radio City Station, New 

York, N.Y. 10020 

Keep America Beautiful 

Advertising contributed for the public good 

People start pollution. People can stop it. 

BOXOFFICE :: August 28, 1972 ME-7

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARLY 

in 

ADLINES AND EXPLOITIPS 

BOXOFFICE BAROMETER 

(First Run Reports) 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

REVIEWS OF FEATURES 

• 

SHORT SUBJECT CHART 

• 

SHOWMANDISING IDEAS 

In All Ways the Best 

SERVICE 

THAT SERVES! 

Pervis Atkins Promotes 

'Melinda' in Cleveland 

(Continued from page ME-4) 

Pervis said he likes this city. "There's Ernest 

DelcO. He's from Cleveland anil I was in 

the Marines with him. And. Jim and Sheila 

Shorter. Jim vvas a teammate when we 

played for the Redskins." Then, pointing 

toward a very beautiful young lady, he said. 

"And. of course, there's kathy Baumann 

(loeal girl who became Miss Ohio a lew 

years ago). I was an agent for Kathy on the 

coast." 

Glowing in the warmth of the thought 

of good friends, a hopefully successful picture, 

smooth wine, an excellent dinner and 

an amiable interviewer, small wonder lake 

Erie looked good and "everything was 

great!" 

Gayety Manager to Appeal 

Municipal Court Verdict 

TOLEDO—A jury in 

municipal court recently 

found the manager of the Gayety 

rheatre, 322 Summit St., Toledo, guilty of 

"exhibiting an obscene performance," after 

deliberating almost two hours. Michael 

Greenberg. 28, had pleaded innocent and 

his attorney said the case would be appealed. 

Greenberg was arrested March 3 during 

raids on four downtown art theatres by police 

morals squad officers. The film seized 

at that time was shown to the jury. The 

Gayety is owned by Buffalo Theatres, Toledo. 

Loews Ohio May Be Razed; 

Parking Lot Considered 

CLEVELAND—Mrs. Virginia Simonds, 

a secretary, recently was walking in front 

of the old Loews Ohio Theatre on Euclid 

Avenue, when part of the marquee crumbled 

and struck her, she said. She allegedly 

received mnior injuries. Officials later barricaded 

the sidewalk around the theatre. 

The owners of the showhouse once again 

are considering razing the building and 

using the property as a parking lot. 

$1 Adult Price Announced 

By Cleveland Movie House 

CLEVELAND—The Detroit Theatre has 

joined other neighborhood houses in announcing 

a reduced admission price of $1 

for adults at all times. Part of the General 

Theatres circuit, the Detroit is located at 

6407 Detroit Rd. 

The $1 admission price became effective 

Wednesday (16). 

i 

JUXMA 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

HAM 

HOTELS 

COLUMBUS 

P^ 

triple-auditorium theatre is included in 

plans for the $45 to $60 million citywithin-a-cit) 

development planned for suburban 

Worthington. The 60-acre site will 

include two hotels, medical building, six 

restaurants, general offices, four nightclubs 

and commercial, residential, recreational 

and social centers. One feature will be a 

French market with space for up to 48 

specialty food shops. 

Floyd K. Gooding, 77. called "the king of 

carnivals." died here Monday (14) alter a 

long illness. Well known to theatremen in 

this area, his Gooding Amusement Co. operated 

carnivals and rides throughout the 

Midwest. His home was in this city. 

A city ordinance requiring CATV firms 

to supply free cable TV service to schools, 

recreation centers and city hall will be strictly 

enforced, said Robert Newlon. utilities 

Jean Ann Weaver, entertainment 

director . . . 

editor of the Clintonville Booster, has 

been selected president of the Curtain Players 

of Westerville lor the 1972-73 season. 

Mrs. Weaver is active in a number of area 

little theatre groups, both as actress and director 

. . . "Butterflies Are Free." scheduled 

final play of the summer season, was canceled 

by Playhouse-on-the-Green in suburban 

Worthington. There are reports that the 

status of the 1973 summer season is in 

doubt. 

A $12,000,000 sports arena, which could 

accommodate ice shows, indoor circuses, 

etc.. has been announced by Educational 

Resources for a 317-acre tract in southwestern 

Franklin County. It would be named 

the Jesse Owens Memorial in honor of the 

Olympic track champion who began his career 

at Ohio State University. 

Goldwyn Studios Retains 

Lanny Sher for P. R. Post 


HOLLYWOOD—Samuel Goldwyn Studios 

has retained Lanny Sher to handle its 

public relations and promotion, according 

to Robert T. Skodis, assistant general manager, 

Goldwyn Studios. In addition, Sher 

will be a part of studio's program to provide 

supporting services to independent producers 

on the lot. 

Sher has moved into offices on the lot 

where he will continue to service other 

accounts as well as Goldwyn. 

Lenore Stevens Promotes 

Film at Ohio Drive-In 

LOGAN. OHIO— Actress Lenore Stevens, 

who co-stars in General Film Corp.'s 

"Bonnie's Kids," appeared in person Thursday 

mght (10) at the Hocking Drive-In as 

part of a national tour to promote the film. 

Miss Stevens greeted patrons and signed 

autographs. 

The visit was arranged through John 

Tabor, district manager for Chakeres Theatres. 

ME-9 BOXOFFICE :: August 28. 1972

— 

— 

— 

— 

— 

— 

I 

— 

— 

— 

—— 

— 

Gov. Thomas J. Meskill 

Proclaims Rogers Weeks 

Hartford Got. Thomas J. Meskill 

signed a proclamation designating 

weeks of August 14-2° as Will Rogers 

Memorial Hospital Weeks in Connecticut. 

The proclamation was a salute to the 

film industry-sponsored medical facility 

at Saranac Lake, N.Y. 

Big Reservation List 

For TONE Conveniion 

BOSTON—Carl Goldman, executive secretary 

for Theatre Owners of New England, 

told Filmrow regulars that all details for the 

annual TONE convention, which will he 

held at Wentworth-by-the-Sea. Portsmouth. 

N. H.. August 28-30. have been taken care 

of and that reservations have run at a nearrecord 

pace for the event. 

These reservations have been flooding in 

from all parts of New England from theatre 

owners, managers, circuit executives, concessions 

and equipment exhibitors and 

executives, many of whom are taking along 

their wives for whom special entertainment 

features have been planned. 

The banquet on the final evening is expected 

to be a sellout, as many from film 

exchanges, equipment and concessions companies 

will drive up from Boston to greet 

old friends and to make the rounds of the 

golf course during the 

daylight hours. 

Glastonbury Zoners Hold 

Up MAB Center Approval 

GLASTONBURY. CONN—The town 

plan and zoning commission said it will 

delay action on a proposal by MAB Machine 

Co. for a $6 million shopping center, 

to include a cinema, at Bucks Corner. 

More than 200 people attended a public 

hearing on the 

MAB organization's plans to 

rezone some 32 acres of residential 

land for 

the shopping complex. 

One resident asserted. "We don't need a 

shopping center of this magnitude in Glastonbury." 

"The 20.000 people in Glastonbury," he 

continued, "aren't going to support a $6 

million proposal. It will take business away 

from local businessmen and people will 

come from other areas to shop there." 

Glastonbury, a smaller Hartford suburb. 

had a motion picture theatre many years 

ago; it was operated by independent interests. 

Would Construct Theatre 

In Olde Mistick Village 

MYSTIC, CONN.—Martin Olson, real 

estate developer, has announced plans for 

inclusion of a cinema in an $8 million shopping 

complex, to be known as Olde Mistick 

Village, in this shoreline town. 

The complex is to be built in the style of 

an American colonial town. 

Woody Allen Comedy Stirs Up Drowsy 

Boston With 820 Debut at Pi Alley 

BOSTON — "Everything You Alw.i\s 


Mr. ud to Ask" broke the back of the summer 

doldrums for Boston exhibition by 

smashing the house record at Ben Sack's 

Pi Alley. During the first week, lines wound 

around the block as ticket buyers wailed 

their chance to see the Woody Allen comedy 

and the first week's gross percentage was 

a rollicking 820. However, nothing worked 

for the rest of the openers, which ranged 

from fairly good results to middling to 

down right poor. A cool wave swept in late 

in the report period and halted the flow ot 

the populace to beaches, pools and summer 

resorts—so better percentages should appear 

in the next report, provided the cooler 

air remained for a while. 


Astor Blocula (AIP), 2nd wk 130 

Charle. The Other (20th-Fox), 9th wk 120 

Chen One The Candidate (WB), 5th wk 175 

Chen Two The Man (Para), 2nd wk 230 

Cheri Three Sloughterhouse-Five (Univ), 8th wk. 195 

Cinema 57 (1) Junior Bonner (CRC) 215 

Cinema 57 (2)— Frenzy (Univ), 8th wk 125 

Circ'e Cinema Play It Again, Sam (Para), 

lth wk '20 

1 

Exeter Tokyo Story (SR), 6th wk 120 

Gary Shaft's Big Score! (MGM), 7th wk 110 

Loews' Abbey Two Butterflies Are Free (Col), 

5th wk 125 

Music Hall Come Back Charleston Blue (WB), 

4th wk 140 

Paramount The Biscuit Eater (BV) 175 

Pi Alley Everything You Always Wanted to 

Know About Sex (UA) 820 

Savoy One The Salzburg Connection (20th-Fox), 

3rd wk 150 

Saxon Dirty Dan (SR) 90 

West End Cinema Teenage Sex Report (SR), 

4th wk 130 

The Other' 250, 'Fillmore' 

200 in New Haven Starts 

NEW HAVEN—A pair of 20th Century- 

Fox releases, "The Other" and "Fillmore." 

paced the newcomer bloc. "The Other" hitting 

250 and "Fillmore" 200. The remainder 

of the new attractions registered mild 

gross percentages (100-125). while a 200 

for "Slaughterhouse-Five" represented top 

business on the holdover side of the ledger. 

Cinemart Slaughterhouse-Five (Univ), 3rd wk. ..200 

College, Summit Night of the Lepus (MGM) ...100 

Crown Deep Throot (SR); Altar of Lust (SR), 

3rd wk 150 

Four theatres—Joe Kldd (Univ) 125 

Lincoln The Decameron (UA) 100 

Milford Cinema Snoopy, Come Home (NGP) ...125 

Showcase Cinema The Godfather (Para), 

20th wk 125 

Showcase Cinema Portnoy's Complaint (WB), 

II 

3rd wk 175 

Showcase Cinema III The Other (20th-Fox) ....250 

Whalley Fillmore (20th-Fox) 200 

'Prime 

Cut' Prime Favorite 

As New Hartford Film 

HARTFORD—A 250 and a 

200 peaked 

Conn. NATO Committee 

Preparing Nominations 

Hartford—A nominating 

committee 

is expected to recommend a slate of 

officers for NATO of Connecticut to 

serve during 1973. 

Stepping down as president is Robert 

Spodick, partner in Sampson & 

Spodick Theatres, who has held the 

post for the 

past five years. 

first-run gross returns during the report 

period, the 250 going to newly arrived 

"Prime Cut" at the Cinema II and I .isl 

Hartford Cinema I and the 200 being tabbed 

by "The Candidate." second week, Central 

and Cine Webb theatres. 

Art Cinema Deep Throat [SR); Infrasexum (SR), 

3rd wk • 175 

Avon Twin II Now You See Him, Now You 

Don't (BV), 3rd wk • . 50 

Burnside, Cinema I, Kensington Cincna The War 

Between Men and Women (NGP), 2nd wk 175 

Central, Cine Webb The Candidate (WB), 

• 

2nd wk 200 

Cinema II, East Hartford Cinema I— Prime Cut 

(NGP) 250 

Cinerama Fiddler on the Roof (UA), 26th wk. .125 

. 

Elm UA Theatre East The Other (20th-Fox), 

3rd wk ]25 

Five theatres— Joe Kidd (Univ) 

Newington Butterflies Are Free (Col), 2nd wk. .150 

Paris Cinema I— Play It Again, Sam (Para), 

8th wk 70 

Rivoli Siv, Anne and Sven (SR) I 50 

Strand Liberty and Love (SR) 150 

UA Circuit Building 

Complexes in Conn. 

HARTFORD—Expansion of UA Theatres 

in Connecticut is under way. 

Construction of two more auditoriums 

at the UA Theatre East, Manchester Shopping 

Parkade, has started. Over-all seating 

will be 1,300. The UA Theatre East itself 

contains 800 seats. 

Building of UA Theatres' first Connecticut 

quadruple will start soon in the Caldor 

Shopping Center, Rocky Hill. Overall seating 

will be 1.000. 

Plans are still pending on a triple cinema 

in the Corbin's Corner Shopping Center. 

West Hartford, according to Milton Daly. 

Connecticut division manager. It will seat 

1,200. 

The Manchester project is expected to 

be completed by mid-winter and Daly is 

hoping for an early spring premiere at 

Rocky Hill. 

Buying, Booking for Six 

JL Units to Ferguson 

NEW HAVEN—Franklin E. Ferguson & 

Associates has been assigned to buy and 

book film for the six Jerry Lewis cinemas 

already opened in Connecticut. 

This was previously handled by Network 

Cinema Corp. in New York. 

Taking on the JLC account brings the 

Ferguson booking roster to 24. 

Sneaks 'New Centurions' 

WEST SPRINGFIELD, MASS.—Columbia's 

"The New Centurions" was sneakpreviewed 

at the Redstone Theatres' Showcase 

Cinema complex. 

Stresses 'No Children' 

PORTLAND, CONN. — The Portland 

Drive-in. now on a sexploitation film policy, 

is stressing the line. "18 Minimum—Absolutely 

No Children." in all daily newspaper 

advertising. 


NE-1

. . . Frankie 

ilmcd 

BOSTON 

frank Finder and Chrissj 

McNeil, Warner 

Bros, bookers are relaxing alter setting 

up a saturation booking ol 44 theatres for 

"What's l p, Doc?", following thai film's 

[8-week run at Ben Sack's downtown Boston 

57 Cinema and a five-week run al 

Shopping cinemas at Braintrce. Framingham 

and Peabody. Frank and Chrissv are 

excitedly awaiting the September release 

date tor their new feature, "Deliverance." 

Jon Voight and Burl Reynolds and which 

was I 

in the Atlanta area, this picture 

is based on the lust novel of Atlanta poel 

James Dickey. 

Fran Lynch, assistant division manager 

MGM. was away from the office for a week 

on what was listed as a vacation but Fran 

put in a full week making repairs around 

his home in Framingham. his chores including 

the rebuilding of his swimming pool 

O'Driscoll. MGM booker, also 

was on vacation but devoted a week to 

bucking the waves at Hampton Beach. N. H. 

Vermonter Bob Shannon's theatre holdings 

gradually are expanding. Starting out 

with Movie Land at Hurland. Shannon's circuit 

now includes the Ritz, Granville. N.Y.; 

Capitol Theatre and Whitehall Drive-In. 

both at Whitehall. N.Y.. and Belmont 

Drive-In. the latter in Vermont. Now Shannon 

has reopened the old Paramount Theatre 

in Rutland after closing it for four 

weeks for remodeling. Renamed "The 

Movies." the former Paramount has a new 

marquee, new restrooms. new and enlarged 

lobby, new carpeting, new and modernized 

facilities and a new. mechanized boxoffice. 

Shannon introduced a fresh decor, accenting 

blue, throughout the theatre and carried 

out in drapes around the screen area and 

the rear of the auditorium. Vern Barrett. 

National Theatre Supply, was consultant 

and supplier during the renovation, which 

was shown to the public for the first time 

Wednesday (9). Universalis "Frenzy" was 

the opening film fare provided through the 

booking and buying services of Herbie Higgins 

in 

Boston. 

Jerry Kravits and Roger Mintz are joyfully 

telling everyone coming and going on 

Filmrow how their film industry Softball 

team won first place in its league in the 

SOLARC 

summer program sponsored by the Boston 

Park and Recreation Department, the program 

consisting of eight leagues in the 

Cireater Boston area. I ilmrow's team participated 

in the Industrial Park League and. 

as champs of that group, will now lake part 

in the playoffs, best two of three games, 

for the Mayor's Cup. to be presented at the 

annual banquet at the end of the season. 

I 

he league-winning game was won by pitcher 

Bob Morello on the same day that his 

wife Susan (formerly an E. M. I.oew employee) 

gave birth to their first child Robert 

jr.. who weighed in at 7 pounds. Other 

outstanding players on the film industry 

nine, in addition to Bob. were Dr. (ail 

Epstein, the other half of the pitching staff 

and who. fortunately, was never needed for 

his professional services during the team's 

campaign; Jim Stearns, leading home-run 

hitter (2): Larry Miranda, outstanding 

catcher (only one passed ball); Dick Askins. 

second base, who made the only triple play 

of the season. With two runners aboard, 

the batter sent a line drive toward second. 

Dick leaped high, caught the ball, tagged 

the runner coming into second from first, 

then tagged the other runner before he 

could get back to second. Also to be cited 

are Roger Mintz. who played at all positions 

except pitcher as needed, making only one 

error and that one very excusable; Johnny 

Gallagher, a Rock of Gibraltar in the outfield, 

not being forced to move very often, 

and Tom Dermidy. always ready with the 

bat bag for the hitters. Regulars Bill and 

Jim Pomfret. Tim Donavan. Mike Geary. 

Mike Gallagher and Mike Dermidy always 

were in there doing their thing as each 

game came along. Good luck in the playoffs, 

boys! 

Fewer Family Films Are 

Being Shown in Worcester 

WORCESTER. MASS.—A Worcester 

Telegram published study has remarked 

that Worcester area theatres have been playing 

fewer "family" motion pictures each 

summer for the past four years. 

It was noted that one out of three films 

shown here in the summer of 1969 was 

rated G by the Motion Picture Ass'n of 

America. 

"But now," the study said, "three sum- 

CARBONS 

Brighter Burning • Low Prices • Long Lasting 

7s— 8s — 9s — 10s — lis — 13.6 — and negatives 

PLUS: 7x20; 8x20; 9x20 and negatives 

available from your nearest distributor 

WEST COAST THEATRE SERVICE 

NE-2 

90? N.W. Ittk St. Phont 227-2*12 Portland, Oregon t720« 

Inquiries Invited Conctmlna Diitribufion Right! 

National Distribute 

triers later— after a substantial decline each 

vear—Ci-rated movies account for only 17.7 

per cent ot all showings at Worcester area 

theatres. 

The conclusions were drawn from a detailed 

newspaper survey of the types of 

films playing at theatres that advertised in 

the Worcester Telegram during the 13 

weeks of May. June and July in each of 

the four years since the MPAA rating system 

began. 

Hadley, Mass., Mall 

Will Contain Cinema 

HADLEY. MASS.—Charles Schnier Development 

Co. of Bloomfield. Conn., has 

started construction on Mountain Farms 

Mall, a shopping mall to include a cinema, 

at 

an estimated cost of $5 million. 

The site is on Route 9 at South Maple 

Street, the developer gearing plans to serve 

students in the five-college area. A survey 

has noted that there are a total of 26.000 

students, with a potential annual buying 

power of $30 million regularly in attendance 

at five campuses—Smith College. 

Northampton; Amherst College. Amherst; 

University of Massachusetts and Hampshire 

College, also in Amherst, and Mount Holyoke 

College. South Hadley. 

The University of Massachusetts School 

of Business Administration assisted in planning 

for the mall. Questionnaires were 

mailed to hundreds of students for the purpose 

of collecting marketing data. 

The 300.000 square-foot mall, in addition 

to the theatre, will contain some 35 retail 

outlets. 

Completion target date is next summer. 

RHODE ISLAND 

Tames Laird, 

formerly managing director of 

the Darlton. Providence, has moved to 

the Jerry Lewis Cinema. Cumberland, as 

manager. The Providence showcase is now 

part of the Esquire Theatres of America 

interests. 

Theatre Part of Center 

MIDDLETOWN. CONN.—The Middletown 

common council is considering a proposal 

for a $2.5 million municipally ownedand-operated 

Civic Center, to include a 

sports arena, theatre and convention center. 

Worcester Mark by 'Godfather' 

WORCESTER. MASS. — Paramount 

"The Godfather" rang up an unprecedented 

gross during its recently concluded. 19- 

week booking at the downtown Redstone 

Theatres' Showcase Cinema. 

KNOXVILLE, TENN. A $40,000 

- - 

building permit has been issued for construction 

of a new Ultra-Vision Theatre in 

the West Town Shopping Center here. 

Slated to have a round lobby and an oval 

seating area, the theatre is slated for completion 

in about three months. 


Pictures, 

BUFFALO, N.Y. - - 

SHERIDAN Drive-ln 

1st WEEK 


ROCHESTER Drive-ln * 

1st TWO WEEKS 


NEW MOON Drive-In $ 

1st WEEK 


SHOWTOWN Drive-In * 

1st WEEK 

sa\ash

I rank 

4 

SBC Circuit Unveils 

Waierbury Pine Twin 

WAT1 KM RY. 

CONN. — Douglas 

Amos, president of the SBC circuit of Boston, 

and Roger Lockwood, formerly vicepresident 

ol the Boston organization, headed 

industry dignitaries participating in the 

grand opening ceremonies for the Pine Twin 

Drive-In on Industry Lane Friday (4). 

McWeeney, president of the drivein 

operation, also took part in the ceremonies 

as a reel of film was snipped to 

mark the airer's debut. 

Entertainer Mickey Mouse participated in 

the reel-snipping and entertained the youngsters 

attending the grand opening. 

NEW HAVEN 

John Hynes has been shifted by Milt Daly. 

Connecticut division manager. UA 

Ihe.ttres. from the Playhouse. Ridgeficld. to 

the Carmel Cinema I-II complex, Carmel. 

N.Y.. succeeding Joseph Humit, resigned. 

Industry newcomer Brian Woods is the new 

manager at Ridgefield. John is the son of 

Jack Hynes of SBC Management Corp. 

Peter Spodick, son of Robert Spodick. 

Sampson & Spodick Theatres partner, is 

now managing the circuit's Lincoln, New 

Haven. 

Reading Selectmen Okay 

License for Twin Cinema 

READING, MASS.—Licensing of a 

twin cinema to be built on Main Street at 

the address of the former Reading Theatre 

has been authorized by Reading selectmen. 

The Reading Chronicle was told by the 

licensee, Howard Jones, that only one engineering 

problems still has to be solved before 

construction can be resumed in the 

former theatre building. 

United General, a California-based film 

production and distribution firm, is guarantor 

of the ten-year lease negotiated for the 

property with Anthony Triglionc of Woburn, 

owner of the business block. The 

delay in granting the license authorization 

was caused by UG's framing of the lease, 

which selectmen wanted to inspect before 

making their decision. 

Jones is hopeful the new theatre will be 

ready for operation this fall. He foresees 

that it will be, providing the engineering 

problem (the placement of three beams) is 

worked out soon. 

S*f C »AL TRAIL 

co*- 1 - 

TINT • BLACK* 

W^f 


DATE STRIPS & CONCESSIONS' 

MERCHANT ADS! 

Filmack 3.24273395 

1327 So. W.i hash Ave. Chicago, III 6060S 

Police Ordered to Check 

Enfield Cinema Changes 

ENFIELD. CONN.— Connecticut Circuit 

Court 13 prosecutor Seymour Rothenberg. 

on a new drive against what .ire labeled 

"raw" X-rated motion pictures, has asked 

the town's police department to view films 

every time the program changes at the 

Perakos Enfield Cinema. 

Rothenberg saw the film "Climax" alter 

the police department requested a Circuit 

Court 13 warrant for the arrest of the theatre's 

manager. 

According to police detective Leo Arnone. 

"Climax" was "raw" and consisted of 

nothing more than "one unnatural act after 

the 

other." 

After viewing the motion picture. Rothenberg 

remarked. "This won't go on in the 

13th Circuit as far as I am concerned." 

He then told the police department that 

he wanted "every film viewed by a member 

of the department each time the films 

changed." 

Connecticut Twins 

For E. M. Loew's 

MONTVILLE. CONN—E.M. Loew's 

Theatres, has opened its first twin drive-in 

for Connecticut with the completion of a 

second screen at the existing Norwich-New 

London Drive-In Theatre, situated between 

the two major southeastern Connecticut 

cities. Car capacity now becomes 1,430. 

Bruno Weingarten continues as resident 

manager. 

SPRINGFIELD 

alien I. Webb, 79. long-time Springfield 

projectionist, died in Wesson Memorial 

Hospital. A veteran member of Local 186, 

Moving Picture Operators Union, he last 

worked at the B&Q Arcade until it closed 

for downtown redevelopment a year ago. 

Cinema Four Corp., operating a string of 

Jerry Lewis cinemas in western Massachusetts, 

has designed a new daily newspaper 

ad. pointing up the location, phone numbers 

and the like. Use of arrows is also prominent. 

The situations include the Jerry Lewis 

Twin cinemas. Springfield; Jerry Lewis 

Twin cinemas, Agawam. and Jerry Lewis 

Twin cinemas. Northampton. 

Sol Sherman Head Booker 

And Buyer for Interstate 

BOSTON—James Stoncman. president of 

Interstate Theatres, announced here that 

Sol Sherman has been appointed head 

booker and buyer for the circuit. 

Sherman takes over duties formerly handled 

by Malcolm Green, who recently resigned. 

Sherman has been in the booking 

and buying department for several years, 

covering all phases of such activity, and 

now assumes full control. 

Richard Mela Opens 

Connecticut House 

ESSEX. CONN.— Industry newcomer 

Richard Mela has opened the newly constructed 

Lssex Junction Theatre, a 250-seat 

theatre, in a commercial development here. 

The town's previous theatre, the Essex 

Square Theatre, long operated by Paul 

Zazzaro. was recently converted to other 

purposes. Zazzaro is now out of independent 

exhibition; the Plaza. Windsor, which 

he had operated, is now part of the Franklin 

E. Ferguson combine. 

Cost of building the Mela project was not 

disclosed. He has assigned Franklin E. Ferguson 

& Associates to handle film buyingbooking. 

NEW BRITAIN 

The Berlin Drive-In, in an area "first." has 

a $4-a-car policy in effect on a nightly 

basis. Variations on the X-dollars-per car 

have appeared from time to time but never 

on a sustaining basis. 

Peter G. Perakos jr., assistant general 

manager. Perakos Theatres Associates, appeared 

at a city hall redevelopment commission 

hearing on proposals for the SI. 

million neighborhood development program, 

which includes vast changes in the 

tract containing the Perakos Palace. Young 

Perakos said, "This program has been long 

in coming. As each year is planned, we will 

see a finer city. I'm in favor and my father 

is. 

too." 

Sal Adorno jr., owner-operator. Middletown 

Drive-In, is continuing to experiment 

with "Bargain Night" ad clippings. He asks 

newspaper readers to clip the theatre's ad 

offering $2-a-car admission and present it 

at the boxoffice. The discount price is applicable 

only to 

those clipping the ad. 

November Target Opening 

For Marlboro JL Cinemas 

MARLBORO. MASS.—A November 

opening is projected for the Jerry Lewis 

cinemas under construction on Route 20 

East near Percy's Small Engine Repair 

Shop, according to John Battaglino of Marlboro. 

Each of the auditoriums will be equipped 

with 350 comfortable seats and the program 

on each screen, as well as most of the 

house routine, will be handled by automatic 

equipment. 

Robert Darvin. area director for Jerry 

Lewis cinemas in Massachusetts, said the 

Marlboro theatre "will be the most modern 

and technically advanced facility in the 

area." The interior of the new cinemas. 

Darvin pointed out. was designed exclusively 

for the Jerry Lewis units by 

Robert Wagner, the award-winning set designer 

of such Broadway hits as "Hair," 

"Promises, Promises" and "The Great 

White Hope." 

NE-4 BOXOFFICE :: August 28, 1972



una 

conl-seai 

hen 

First Week in 14 Theatres ... $ 5 0,1 34 

Paul 

liber 

hick 

DISTRIBUTORS: 

BOSTON 

Ellis Gordon and Mike Fleisher 

Ellis Gordon Films 

614 Srorler Bldg. 

Boston, Mass. 

(617) 426-5900 

A NEWWORLD RELEASE 

METROCOLOR 


NE-5

I 

. 

— 

ROUNDABOUT NEW ENGLAND 

-By 

ALLEN M. WIDEMfndependenl 

exhibition, like the tunc from 

Meredith Willson's "The Unsinkable 

Molly Brown" titled "Ain't Down Yet," 

continues to come along with variations on 

tried-and-proved showmanship calculated 

to bolster boxoffice income in spite of 

competition from a proliferation ol leisuretime 

pursuits. And those variations arc all 

to the good. 

Coming to mind is the example of 

Daniel R. D/is. general manager of I'la/a 

rheatres, whicb operates the Queen I'la/a 

Cinema in a Southington, Conn., shopping 

center ami which is pondering additional 

operations, not necessarily within the immediate 

periphery. 

1 here's a trend in the Connecticut Vallej 

towards midnight shows Fridays and Saturdays, 

geared for the young-adult trade, on 

the part of both circuit and independent 

situations. Weeklj receipts are. understandably 

enough, not uniform: some Fridays 

and Saturdays provide better than others, 

simply because of the product situation and 

simply because the showman concerned 

gets out to promote, period. 

Admission can range from 99 cents— in 

effect at the Queen Plaza Cinema, for example— 

to $2. These young adults, the 

theatre owners and operators tell us. aren't 

finicky over paying the two dollars. But 

they do express preference for what's up 

there on the screen—and hasn't that been 

the name of this game of exhibition anyway? 

So what does an independent such as 

| 

start 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

HAWAII 

I:HOTELS 

Dan D/is do to boost his own lake'.' For 

one thing, he gets something like Columbia's 

"Modern Times." Charlie Chaplin reissue, 

charges 99 cents and chalks up 

smashing trade. For another, he gets something 

like "Night of the Living Dead." uses 

the ad catch-line. "Don't See This Movie 

Alone! Bring a Friend'.'!" and registers well 

at the boxoffice. 

For still another, he ties up with Mr. 

Sleak. a fast-food service outlet, and Billy 

tirant's Colonial Drive-In. both on Southington's 

Route 10. to ante up door prizes 

in the shape of free food. 

And for a fourth development, the driving 

Dzis provides a special gimmick linked 

to popcorn sales: so many boxes are specially 

labeled, entitling the customer to reduced 

rates at one of the cooperating eating establishments. 

Want to hear more? Dzis is asking his 

weekend patrons to fill out a request form, 

checking off the brand of screen entertainment 

they most prefer—such as comedy, 

horror, drama, mystery, old-time serials, 

science-fiction. 

"Write in your own category or name a 

film." he urges Queen Plaza patrons. 

Dzis tells us that the response for the 

Fridays and Saturdays has far exceeded his 

fondest expectations: "We're getting people 

from towns a long way from Southington 

and if that isn't audience-building, I don't 

know what is!" 

Mrs. Sylvia Stieber of the Avon Twin I -I I 

complex, Avon. Conn., has been running 

similar shows. So, too, have Bernie and Sy 

Menschell, Berlin Cine I-II complex. Berlin. 

Conn., and Leonard Schechtman, Avon 

North and South theatres. Avon. Conn., and 

Franklin E. Ferguson of the Maurice 

Bailey-owned "W" theatres in metropolitan 

New Haven. 

We can hear the cynics lamenting. "All 

right already! It's only weekends. But what 

does a theatre do for the rest of the week, 

hm?" 

And if the same cynics ever took the 

Boxoffice coming . . 

! I year for $10 2 years for $17 (Save $3) 

THEATRE 

STREET 


These rotes for US., Concdo, Pan- America only. Other countries: $15 a year. 

ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

time to sit down with a Dan Dzis or a 

Sylvia Stieber or one of the Menschell 

brothers and listened to the hard fact of 

boxoffice-building. we'd venture to say that 

even if a Friday -Saturday midnight program 

brings in X-number of dollars, the 

element of inducing, luring, if you will, 

people who have somehow, somewhere, lost 

the moviegoing habit is something not to be 

ignored. 

If somebody like John P. Lowe, who's 

bus) enough as western New England division 

manager for fast-expanding Redstone 

Theatres, can find the time, let alone the 

incentive, to take himself on continual 

rounds of college campus radio stations to 

discuss motion pictures—in the process 

building bigger audiences for Redstone situations—then 

the very thought process of 

showmanship coupled with imagery is not a 

lost craft. 

F.ager for Air Time 

We don't think that Lowe, a friend for 

many years, would mind our disclosing that 

he's not shy when he gets down to the 

matter of broadcasting exposure. 

We're told that Lowe has picked up a 

phone and "invited" himself to a top-rated 

radio and television talk show. No. Mr. 

Cynic, not out of personal vanity! Rather, 

to expound and explain on the merits, the 

meaningfulness of motion picture entertainment. 

Lowe is a "collector." He has a library 

of industry source material, constantly 

building, in his Holden. Mass.. home (suburban 

Worcester). He draws on this for his 

talks. He hauled a car-full down to WHNB- 

TV. the Hartford NBC station, the other 

afternoon, put enough industry-plus pitches 

"on camera" to make any industry promotion 

chief beam with pride. 

Sperie P. Perakos, a second-generation 

industry executive (his dad Peter G., in the 

mid-80s. is the oldest active industry pioneer 

in the territory), has gone out of his 

way to address service clubs and the like on 

motion pictures. 

Sperie. whose official title is vice-president 

and general manager of the familyowned 

and operated Perakos Theatres Associates. 

New Britain. Conn. -based circuit, 

has joined more alumni committees at Yale 

University. New Haven, than many an industry 

counterpart will participate in during 

a 

career's span. 

Needs Community Identity 

Sperie has hammered away, in circuit 

managerial gatherings, over the constant 

need for community identity on the part of 

the Perakos theatres. He has urged his resident 

managers to "invite" themselves to address 

interested groups in their respective 

communities, for the sole purpose of greater 

"involvement" on the part of theatres in 

community affairs, community activity. 

We'll readily admit that speech-making 

entails some degree of industry experience 

and knowledge but even the rawest recruit 

in the managerial ranks anywhere in these 

Soaring Seventies can become conversant 

with motion picture marketing patterns by 

reading, not browsng through, the current 

(Continued on page NE-8) 

NE-b BOXOFFICE :: August 28, 1972

2 WAYS 

OF 

PROMOTING 

A 

QUALITY 

PICTURE 

WWW you send your daughter 

*»o Pons for an education? 

AN'P.CKIEASE. RoledG 

^ 

IN 

EASTMANCOIOR 

AND 

WIDtSCOPE 

STAMlNC 

IOUIS DE FUNES 

MARTINE KEUY 

MAURICE RISCH 

oiwt.d » Jean Giraull 

Have You Heard About 

This NEW Love Story 

ia Action Thriller? 

TRACT 

For 830,000- 

Search New York 

and France. 

FIND AND KILL, 

starring Bruno Pradal 

Eva Swan 

Sidney Chaplin 

Charles Southwood 

Gabriele Tinti 

Produced by 

Edgar Oppenheimer 

Directed by 

Claude Mulot 

k. Mardi Rustam 

presents 

an I.P.C. 

release 

astman Color - 

Wide Screen 

Two NEW RELEASES 

from 

INTERNATIONAL PRODUCERS CORPORATION 

P. 0. Box 7148, Burbcnk, Calif. 91505-Phone (213) 851-0466-Cable INTPROCORP 

For this market area, contact: 

Edward Ruff Film Associates, Inc., Mel Safner 

1134 Park Square Bldg., Boston, Mass. 02116 Phone (617) 542-2797

ROUNDABOUT 

By 

ALLEN M. WIDEMk 

ontinued from page NE-6) 

issue oi Boxoffice. culling enough information 

to be able to make a good pitch 

before opinion-makers, pace-setters, call 

them what you will, in a given city or town. 

I he National Ass'n of Theatre Owners 

has a purpose, to enhance and embellish the 

industry's stature. And the national and 

regional (state) officers are to be commended 

for time and again setting forth 

principles and philosophies in either written 

or spoken form where such endeavor can 

do the most good. 

But NATO needs backup manpower, a 

brand of manpower that does not sit hack 

and say "Let George Do It." George is the 

exhibitor down the block, down the highway. 

We say everybody earning something 

from motion picture marketing should be 

contributing, in concerted efforts, to help 

improve the industry's "look." whether it 

MOVIE PROGRAMS 

ust IWO C010R MOVIE HERALDS AND 

i 

BUFFALO, N.Y. 

SHERIDAN Drive-In $ 

1st WEEK 


ROCHESTER Drive-In * 

1st TWO WEEKS 

l_ 


NEW MOON Drive-In $ 

1st WEEK 



1st WEEK 

SaWASH GROSSES! 

tf 

m 

ALEXANDRIA, 

names will be 

| ace of true iden- 


in this story, as well as the age of the girl and the r " ~ 

fame of the people involved, United Producers 

\ 

has agreed to the following conditions. 

titles 

R 

Br**** rt «tccm»n,in| 

"I or AOun GuWMn 



. 

*££ ° n p 

LA. 


1st WEEK . . . 


SKYVIEW Drive-In 

1st WEEK 


RIVIERA Drive-In 

1st WEEK 


BEVERLY Drive-In 

1st S DAYS 

Pôns „m be advised of 

rt^?u7eoTthe 

nature theshoekmg theshocKtng— 

she 

i Bedto 

2 

Se themselves 

dt„ 

w ' *-««^« aCCOr 

guide 

ingly 

o — 

^ 

played prommently^ 

uew of V' mv . 

O view 3 

\ Yh» 

tne 

site of the 

trons at .ite the, 

theatre playtng2^___ 

Jess CONRAD ProduceTanTPirected • • 

by Pete WALKER In EASTMAN COLOR 


\S) 1972 American International Pictures, Inc 

BRIAN BINGHAM CLAUDE CHEN! GORDON GUIRY NORMAN SIMPSON ABE FEINSTEIN DARYL MADILL 

Astral 

Building 5M0 MonUand At*. 435 Berry Street 

2 

81 

224 Davenport Rd. 

TORONTO 

MONTREAL 

WINNIPEG 

3811 Edmonton Trail 

CALGARY 

2182 W. 12th St. 

VANCOUVER 

Royal Hotel Bldg. 

Germain & King St. 

ST. JOHN, N.B.

— 

— 

.Very 

— 

very 

Winnipeg Films Continue to Gross 

High; Five Films Rate 'Excellent' 

WlNMI'Ui Boxoffice returns advanced 

about 10 per cent, aided entirelj bj 

the strong openings of "Price Cut," "Boxcar 

Bertha," "Joe Kidd" and "Portnoy's 

Complaint." Disney's "Now You See Him. 

Now You Don't" came through with an 

-excellent" second week at North Star I. 

giving that grossing class five entries 

Capitol— Prime Cut NGP) Excellent 

Downtown— The Hitchhikers .Phoenix); 

Brute Corps Phoenix).. .. Very Good 

Garrick I— Boxcar Bertho ..Astral) Excellent 

Garrick II—Fun (UA) 

. . . -Very Good 

. . 

Grant Pork—The Godfather ;Para). 20th wk. .Good 

. 

King's- Fiddler on the Root (UA), 

21st wk. Ver V Good 

Metropolitan- Junior Bonner (IFD) Âverage 

North Star I— Now You Sec Him, Now You Don t 

(BV), 2nd wk. ... Excellent 

North Star II—The Wor Between Men and Women 

(NGP), 6th wk G ° ° 

,, 

Odeon— Joe Kidd (Univ) . . . . . . .. Excellent 

Park— Till Death Do Us Part (IFD). 2nd wk Good 

. 

Polo Park— Portnoy's Complaint (WB) ..Excellent 

Windsor—S tor Sex (Prima), 3rd wk. ..Average 

. 

"Butterflies,' "What's Up. Doc?" 

Do Well in Vancouver Runs 

Exhibitors here enjoyed 

VANCOUVER 

a pleasant surprise: good support at the 

boxoffice when they had every reason to 

expect people to he hanging on to spending 

money in anticipation of the opening of the 

Pacific National Exhibition. "Butterflies 

Are Free" at the Odeon and "What's Up, 

Doc?" at the Capitol, both films in their 

fourth weeks, weer hitting a "very good" 

clip, supported by approval from the nowgeneration 

and an enthusiastic word-ofmouth 

campaign. "The Candidate." Fine 

Arts, and "Red Sun." Strand, also built up 

respectable grosses during the report week. 

Capitol— What's Up, Doc? (WB), 4th wk. Good 

. 

Coronet—The Magnificent Seven Ride! (UA), 

2nd wk Average 

Fine Arts—The Candidate (WB) Good 

Hyland— Language of Love (Ind) Average 

Odeon— Butterflies Are Free (Col), 4th wk. Very Good 

Orpheum—Skyjacked (MGM), 4th wk Average 

p Qr k— Fiddler on the Roof (UA), 35th wk. . Average 

Park Royal— Napoleon and Samantha 

(BV) Above Average 

Stanley—Frenzy (Univ), 7th wk Slow 

Strand—Red Sun NGP) Good 

Studio—Wild Honey (Primo , 

Do You Believe in 

Swedish Sin? (Prima), 2nd wk Average 

Varsity—The Ritual (Ind) Average 

'Cabaret' Only 'Excellent' Film 

Among Toronto First Runs 

TORONTO—Grosses totaled about the 

same as in the preceding report, although 

"Joe Kidd" and "Frenzy" lost their "excellent" 

status of the previous week, leaving 

"Cabaret" as the sole entry in that category. 

However, eight pictures took in cash liberal!;, 

enough to deserve "very good" ratings 

and seven others grossed "good." 

Carlton 

Joe Kidd (Univ), 2nd wk Very Good 

gggbR • UNI- BLACK & yy^*g 



MERCHANT ADS! 

FlImaCK 

312 427-3395 

1327 So.Wabash Ave. Chicago, III. 60605 

Downtown— The Magnificent Seven Ride! (UA) Good 

Glendale Caboref (C-P), 24th wk Excellent 

Hollywood (North)—What's Up, Doc? WB), 

. 

20th wk. Good 

A >od (South)—Last of the Red Hot Lovers 

(Para), 2nd wk Good 

Hyland — Frenzy (Univ), 5th wk Good 

1 

Hyland 2 The Other (20th-Fox), 5th wk Good 

Imperial—The Godfather Para), 20th wk. Very Good 

International Cinema— A Clockwork Orange (WB), 

33rd wk. Very Good 

Towne Cinema— Portnoy's Complaint (WB), 

5th wk 

Good 

University— Fiddler on the Roof (UA), 37th wk. Good 

Uptown 1— Ploy It Aqain, Sam (Para), 

llth wk Very Good 

Uptown 2—Friti the Cat (Prima), 3rd wk. Very Good 

Uptown 3— The Candidate (WB), 2nd wk. Very Good 

Uptown Backstage — Fillmore (20th-Fox) Poor 

Yonge— 1 Prime Cut (NGP), 3rd wk Very Good 

York 1 — Butterflies Are Free (Col), 2nd wk Good 

York 2—The Burglars :Col), 5th wk Fair 

'Doc' 'Skyjacked' 'Excellent' 

Initial Week in Calgary 

CALCiARY — "What's Up. Doc.'" and 

"Skyjacked." a pair of favorite holdovers 

here from their opening nights, sustained 

public support as each added an "excellent" 

week to its boxoffice record at the North 

Hill Cinerama and Palace theatres, respectively. 

Brentwood, Chinook—Now You See Him, 

Now You Don't (BV), 2nd wk 

.Good 

Calqary Place t —The Great Northfield, 

Minnesota Raid (Univ) Fair 

North Hill Cinerama—What's Up, Doc? (WB), 

5th wk Excellent 

Palace—Skylocked (MGM), 2nd wk Excel'ent 

Palli'er Square 1 — Fiddler on the Roof (UA), 

20th wk Good 

Towne Cinema—Maid in Sweden (IFD), 

2nd wk Good 

Uptown—Frenzy (Univ), 5th wk Fair 

Westbrook 1 — Red Sun (NGP), 2nd wk Good 

'Joe 

Kidd' Wins Quick Support 

At Edmonton Westmount (B) 

EDMONTON—"Joe Kidd" hit it off instantly 

with Edmonton theatregoers and 

went on to an "excellent" premiere week. 

Also in with an "excellent" gross total for 

the report week was holdover "What's Up. 

Doc?" at Westmount (B). 

Jasper Cinema—Shaft's Big Score! (MGM) Fair 

Odeon Fuzz (UA) Good 

Plaza 1 —Red Sun (NGP) Fair 

Rialto—Joe Kidd (Univ) Excellent 

Towne Cinema—Boxcar Bertha (Astral) ..Very Good 

Varscona— Fiddler on the Roof (UA), 24th wk. Good 

Westmount (A)—The Possession of Joel Delaney 

(Para) 

Poor 

Westmount (B)—What's Up, Doc? (WB), 

5th wk Excellent 

Arthur P. Bahen Is Dead; 

Vice-President of Odeon 

TORONTO—Arthur P. Bahen, vice-president 

(eastern Canada) of Odeon Theatres 

(Canada), died Sunday (6) at Wellesley 

Hospital. He was 61. 

Born and educated in Montreal. Bohen 

abandoned the career of school teacher 

when he became interested in theatre operation 

at the Verdun Palace in 1936. After 

three sears he was made manager of the 

Kent Theatre, Montreal, and held that position 

until 1943. He served with the RCAF 

during World War II. 

In 194S Bahen opened the new Champlain 

Theatre, where he inaugurated a 

Trench-film policy, the first French-language 

theatre to be operated by the Odeon circuit. 

He became supervisor of Odeon's 

theatres in the province of Quebec in 1952 

and five years later was appointed Eastern 

division manager in charge of all Quebec 

and Maritime theatres for Odeon. Bahen 

became eastern Canada general manager in 

1969 and was made a vice-president of 

Odeon Theatres early in 1972. 

A past president of the Quebec branch 

ol the Canadian Picture Pioneers, Bahen 

was named "Pioneer of the Year" in 1964. 

He devoted much of his spare time to charitv 

work, was one of the founders and 

first president of the Lions Club of Verdun. 

Que., and also was a member of the 

Rotary Club of Montreal. 

He leaves his wife Alice: five sons, Peter 

of Dollard des Ormeaux, Stephen, Bryan. 

Terence and Paul, all of Toronto; three 

daughters, Mrs. Bryan (Maureen) Mason 

of Thunder Bay and (/Catherine and Patricia 

of Toronto; two brothers. Bernard and 

Leonard Bahen. both of Montreal; one 

sister, Mrs. Marcel (Mary) Masson. and 

two grandchildren. 

OTTAWA 

(""anadian Cablesj stem, which owns 48.8 

per cent of the shares in Famous Players, 

as well as possessing a series of cable 

networks across the country, has reported a 

profit of $2,109,674. equal to 57 cents a 

share for the fiscal period of nine months, 

the earnings including proportionate income 

from FP theatres. The statement 

pointed out that theatre attendance, revenue 

and profits continued ahead of last year. 

The National Film Theatre resumed its 

series of club shows at the National Library 

Theatre Sunday evening (13) with the 

screening of "Jezebel" and "Le Rio de la 

Mort." the latter from Mexico. 

One of the three old theatres in this 

city, the 633-seat Mayfair owned by Fred 

G. Robertson, began operations in 1932. 

Arrangements are proceeding for the observance 

of its 40th anniversary. 

No less than 11 attractions had continued 

engagements, the toppers being "Fiddler 

on the Roof," 24 weeks; "The Godfather." 

21 weeks; "A Clockwork Orange." 

20 weeks, and "What's Up, Doc?", seventh 

week. 

MONTREAL 

"The Cleary of Ass'n des Proprietaires du 

Quebec has been named as new Box- 

OFFICE representative for the Montreal 

area. Industryites with news items should 

contact him at 5950 Cote des Neiges, Suite 

110. Montreal, 249, P.Q.. telephone 738- 

2715. Cleary succeeds the late Jules Larochelle, 

who died April 14 at the age of 

65. Laxochelle was survived by his wife 

Laurette. 

Quebec Picture Pioneers were slated to 

hold a golf tournament Thursday (24) 

at the Lorraine Golf and Curling Club, with 

dinner at 7:30 p.m. 

K-2 



K-3 




RMlHMAN 

DISTRIBUTORS: 

CANADA 

International Films Ltd. 

Nat Taylor 

20 Bloor St. West 

Toronto 189, Ontario, Canada 

Phone (416) 962-4061 

A NEWWORLD RELEASE 

METROCOLOR

CALGARY 

Ftliel kitchen, reviser tor Paramount 

I he_\ motored to Vancouver. 

. . . Hector 

Films, and her husband have returned 

from holidays. 

where the) spent some time visiting with 

friends and relatives. I he\ then drove on 

down the coast to Portland. Ore., to see 

other members of the family. While there. 

thej went to the dogs (races, that is) and 

Kitch (otherwise known .is Ethel) came 

up with the quinella, collecting approximately 

SI 20. So. it was a profitable and 

tun-type vacation for them 

Ross. Theatre Agencies, and Ins wife are 

holidaying in Manitoba. 

The University of Calgary concluded its 

Canadian.! Film Festival Monday (14) with 

two Canadian-made movies, -Multiple Man" 

and "This land." giving the viewer an allencompassing 

interpretation of Canada and 

its people. Previous programs included "The 

Indian Speaks" and "You Are on Indian 

Land." Monday (7); "Moontrap." Wednesday 

(9). and "Diylanders," Thursday (10). 

Mr. and Mrs. Axel Jensen, Kam Theatre, 

Camrose, were in town on a combined 

business and pleasure jaunt. They dropped 

into the exchange to do some booking and 

to say hello to friends. The Kam has been 

closed for renovations but reopened Thursday 

(10) with a new coat of paint and 

some interior updating. The film offering 

for the occasion was "Bedknobs and Broomsticks." 

The Jensens report that grandson 

Davey is a beautiful baby and really has 

added something to their life. 

"Prime Cut," starring Gene Hackman and 

Lee Marvin, currently playing at the Capitol 

Theatre in Edmonton, was filmed in part 

in our town. The picture received considerable 

"undressed coverage" in a recent 

issue of Playboy; however, Edmonton film 

reviews have been less than enthusiastic. 

Holiday film fare at drive-ins here was 

varied. The Stampede had a giant duskto-dawn 

offering of "The Adventurers," 

"Goodbye, Columbus," "Rosemary's Baby" 

and "Alphie." The Corral had a "festival 

of horror" with "Ben." "Scars of Dracula," 

"The House That Dripped Blood" and 

"Beast of the Yellow Night." The Cinema 

Park went with a giant holiday dusk-todawn 

presentation of "The Liquidator." 

"The Carey Treatment," "The Five Man 

Army" and "Where the Spies Are." The 

Sunset had a dusk-to-dawn marathon of 

'Conquest of the Planet of the Apes," 

"Lady in Cement," "Hard Contract" and 

"Hombre." The 17 Avenue offered a lour- 

^LOHA 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

n 

HAWAII 

HOTELS 

feature marathon of "They Might Be 

Giants," "Frenzy." "The Birds" and "Psycho." 

Edmonton moviegoers had a choice of 

holiday fare at the various drive-ins. The 

Belmont had an "Actionrama" with "Five 

Blood) C .raves." "The Last Rebel." "The 

Burglars" and •Stanley." The Golden West 

offered "The War Between Men and Women." 

"Rio Lobo," "Sudden Terror" and 

"Little Big Man." The Sherwood presented 

"Hot Rods to Hell," "Skyjacked," "Brewster 

McCloud" and "The Gypsy Moths." 

The Skyvue had an all-night holiday bonus 

show of "Joe Kidd," "Winning," "Coogan's 

Bluff" and "Rough Night in Jericho." The 

St. Albert had a dusk-to-dawn marathon 

with "Billy Jack," "Skin Game," "A Priest's 

Wife," "Hotel" and "Bonnie and Clyde." At 

Twin One was a "festival of horror" featuring 

"Frogs," "Cry of the Banshee," "Count 

Yorga Vampire" and "The Dunwich Horror." 

On screen at Twin Two was a duskto-dawn 

"show for lovers" with "The Owl 

and the Pussycat," "There's a Girl in My 

Soup," "Bob & Carol & Ted & Alice" and 

"The Love Machine." 

Stan Phillips, booker-salesman for United 

Artists, and his wife and daughter have 

returned from a "farming" holiday in southern 

Saskatchewan. Stan and his wife drove 

down to the Read farm and enjoyed a visit 

with their family and friends. Daughter 

Shelly, who has been on a prolonged visit 

with her grandparents, came home and will 

start school this fall. 

Alberta Theatre Projects planned a big 

entertainment package called Calgary 

Showcase, which is being presented in the 

Allied Arts Theatre during the month of 

August. Film classics are screened every 

Thursday night. Friday nights folk and 

opera music is presented and on Saturday 

nights various ethnic artists entertain. On 

film nights there are two shows, with tickets 

obtainable at the door. The first offering 

Thursday (3) was the Charlie Chaplin comedy 

"The Gold Rush." Thursday (10) the 

presentation was the Gary Cooper starrer, 

"North West Mounted Police." Thursday 

(17) the much-loved musical "Maytime." 

featuring Nelson Eddy and Jeanette Mac- 

Donald, will be shown. The final offering 

Thursday (24) will be a W. C. Fields Trilogy 

headed by "The Fatal Glass of Beer." 

Julie Pidhimey, steno for International 

Films, her husband and infant daughter 

hi.ve returned from a vacation in Hungary. 

They flew to Budapest and went on to 

Lake Balaton, where they spent two weeks. 

Days were spent visiting and sightseeing but 

evenings were used for investigating nightclubs. 

The balance of the holiday was spent 

in Budapest, also sightseeing and nightclubbing. 

Julie says that Hungarian drinking 

hibits arc very different from ours and they 

no longer allow stripping in nightclub acts. 

Traffic in Budapest, she says, is a nightmare, 

even worse than Paris. One ot the 

current films being shown in Budapest is 

"Cactus Flower" and many English shows 

are being offered. The music from "Love 

Story" is available on records and is very 

popular. Everyone is talking about and waiting 

for "Love Story" to come to the film 

theatres. The Pidhirneys were accompanied 

by Julie's parents. 

torcTnto 

Variety club of Ontario Tent 28 has completed 

arrangements to operate the 

bingo games at the Palace and Runny mede 

theatres here, six nights weekly. The tent 

accepts this as an outstanding opportunity 

to raise substantial funds for its work on a 

continuing basis without asking members to 

sell tickets or solicit advertising. 

Premier Operating took over the Silent 

Cinema on Avenue Road and renamed it 

the Avenue. Opening attraction was "Sunday 

Bloody Sunday." 

Peter Pearson has replaced Peter Carter 

as director of "Last of the Big Guns," due 

to be filmed in Saskatchewan. Carter collapsed 

in Ottawa following a premiere of 

"The Rowdyman," which he directed. "The 

Rowdyman" has done extremely well in 

most situations. 

Bob I.ackenbauer has taken over as 

manager of the CinemaLumiere, succeeding 

Bob Huber, who was at this post for five 

years. He is a graduate student of the University 

of Toronto's Drama Centre. 

Chalmers Adams, 26, Will 

Produce Don Shebib Film 

TORONTO—Chalmers Adams, 26, who 

served four years as one of the federal 

government's first film financiers, now is 

producing his first feature picture. He recently 

left his post as manager of the Canadian 

Film Development Corp.'s Toronto 

office and is to produce Don Shebib's new 

feature, "Get Back." 

This will be Shebib's third film and 

shooting is to begin September 25. With the 

budget set at $400,000. the project has been 

approved for half its cost by the CFDC. 

with the remainder coming from Famous 

Players and other private sources. 

"A lot of Canadian directors have suffered 

because they haven't had Canadian 

producers." Adams told the press. "If I can 

make a feature film a year, I can plow 

some money back into filmmaking." 

Adams is starting his own production 

company. 

Igor Ustinov and Friend 

Lost in Canadian Woods 

OTTAWA—Igor Ustinov, son of actor 

Peter Ustinov and his former wife Suzanne 

Cloutier. the latter of Ottawa, became lost 

with another youth in the dense woodland 

north of this city after they had left the 

family cottage for a walk. A police search 

resulted in the finding of the youths the 

following day. both unharmed. 

Igor's mother. one-time Hollywood 

actress, is the daughter of Edmond Cloutier. 

a retired Canadian government official. 

K-4 


— 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

BOXOFFICE 

THE GUIDE TO \ 

Saturation TV Campaign 

For 'Kansas City Bomber' 

Metro-Goldwyn-Mayer has begun a special 

saturation television campaign for 

"Kansas City Bomber" on the 62 U.S. 

stations airing the top-rated Roller Game 

of the Week. Fifteen of the stations will 

also air a special featurette on the making 

of the action-drama starring Raquel Welch 

as a rising skating competitor. 

The 62-station promotion features six 60- 

second commercial spots airing three consecutive 

weeks and tagged "Raquel Welch 

the Hottest Thing on Wheels in 'Kansas 

City Bomber'—Coming Soon to a Theatre 

Near You." 

The new motion picture, also starring 

Kevin McCarthy and co-starring Helena 

Kallianiotes and Norman Alden, was filmed 

with the cooperation and technical assistance 

of the National Skating Derby, Inc. 

Based on a story by Barry Sandler, the 

screenplay was written by Thomas Rickman 

and Calvin Clements and directed 

by Jerrold Freedman. Marty Elfand produced, 

Jules Levy and Arthur Gardner were 

executive producers and Don Ellis created 

the 

music. 

BETTER 

BOOKING AND B U S I N E S S - B U I L D I N G 

Free Trip to San Francisco Among 

Prizes in What's Up, Doc?' Bally 

Crowds line up outside Rosemead 4 Theatres, drawn by varied promotions and 

giveaways held in conjunction with the engagement of "What's Up, Doc?" 

Seldom does an exhibitor get a lucky 

break like the one experienced by 

James O. Dear at the Sky-Vue Drivein 

at Mineola, Tex. A local boy, Don 

McClenny, won the Plymouth Barracuda 

given away by MGM in conjunction 

with a contest for the film 

"Corky." He received the car in Dallas 

on a Thursday and went by the theatre 

that evening. Dear immediately contacted 

the local radio station which 

taped an interview with Don and also 

taped some spots advertising "Corky," 

which was showing at the Sky-Vue on 

Friday and Saturday. Arrangements 

were made to display the car in front 

of the concession stand, and this fact 

was also plugged on the radio. 

The following is a run-down of the promotional 

events arranged by Connley Davidson, 

manager of American Multi Cinema's 

Rosemead 4 Theatres in Los Angeles, in 

connection with the movie "What's Up, 

Doc?" 

On July 1, a live radio broadcast was 

staged in front of the theatre. The broadcast 

was presented by KKAR radio and ran 

from 5 to 8 p.m. This was to kick off the 

promotional events for the movie. Approximately 

300 prizes were given away on the 

air to the hundreds of people attending 

the show. The merchants in the shopping 

center all participated and donated approximately 

50 prizes to be given away during 

the 

broadcast. 

Also on hand was Liverlips McGrowl 

from the Disneyland Bear Jamboree. Liverlips 

spent time wandering through the theatre, 

shaking hands with passers-by, and 

posing for pictures. 

In late June, Davidson started a contest in 

association with the Rosemead Square Merchants' 

Ass'n. The contest ran from June 

21 to July 28. A drawing was held in the 

theatre on July 29 at 7 p.m. Once again 

there was a live radio broadcast in front 

of the theatre. During the broadcast, which 

was sponsored by the Rosemead Square 

Merchants' Ass'n, 31 prizes were given 

away in the contest. KKAR also gave away 

an additional 250 prizes to the hundreds 

of people attending the drawing. The first 

prize in the contest was a round trip to 

San Francisco on PSA Airlines and three 

days and three nights at the Raphael Hotel. 

Also included in the first prize was $100 

in spending money, donated by the theatre. 

The second prize was a round trip to San 

Francisco on United Airlines and three 

days and three nights at the Raphael Hotel. 

Twenty-nine other prizes were also given 

away in the contest. They ranged from 

record albums to passes to Disneyland, 

Marineland, etc. 

These promotional events were a big 

success and an excellent way to promote 

"What's Up, Doc?" 

BOXOFFICE Showmandiser :: August 28, 1972 — 119 — i

sssssssssssssssssssssssssssssss 

CITATIONS FOR JUNE AND JULY 

iHM M«> \< .m k< .. manage\ of the Clyde Theatre in It. Wayne Ind., for an all-oul 

promotion complete with costumes and decorations— for the successful engagemenl 

ol " I ales From the Crypt." 

Dudley Dumono. manager of the Yonge Theatre, Toronto, Out., for .m elaborate 

campaign buill around three highly exploitable themes for the North American 

premiere of "Puppet on .1 Chain." 

Hid Van Ord. manager of the Coronet Theatre in Vancouver, B.C., for successful 

promotions ol consecutive world premieres at his theatre. 

Fred Varlow, managei i the Capitol Theatre. Edmonton, Attn., for promotion of 

a record-breaking engagement of "Tales From the Crypt" at his theatre and at 

the Sherwood Drive-In. 

Hon 1 1 1 1 1 1 . district manager for ABC North Central Theatres, and Steve Dombrovski. 

manager ol the ABC Oakview Theatre in Rochester, Minn., for utilizing seven 

pretty young ladies in a city-wide promotion of "Last of the Red Hot Lovers." 

Truman E. Schroeder, in charge of advertising and promotion for Marcus Theatres 

Management Co., Milwaukee, Wis., for successfully selling "Snoopy, Come Home" 

despite considerable competition from local summer festivities. 

Magic Bed and Broomstick 

Draw Children to 

Contest 

Disney Feature 

This was one of the many children captivated by the "Magic Bed" display which 

Homestake Theatre manager Anthony J. Minchin created for the Lead, S.D., 

showing of Walt Disney's "Bedknobs and Broomsticks." Minchin's promotion 

also featured a coloring contest, a scrubby broom contest, and a small parade. 

A magic bed. a scrubbiest broom contest, 

and a coloring contest drew many children 

to Disney's "Bedknobs and Broomsticks" 

at the Homestake Theatre in Lead, S.D. 

Anlhom I, Minchin, managei. awarded six 

scrubby broom winners passes and concessions. 

The local Piggly Wiggly store contributed 

prizes lor the coloring contest 

which was publicized in the local paper. An 

old-fashioned "Magic Bed" with fancy 

trimmings, which was displayed outside the 

the. lire, 

attracted crowds to the film's showing. 

Saturday afternoon the kids pulled the 

Magic Bed down the street with the local 

police chief, Walter Taylor, assisting by 

directing traffic. Minchin also observed that 

many of his patrons commented "1 just had 

to bring my kids to see the Magic Bed. 

ami the nexl thing I knew we were watching 

the 

movie." 

— 120 — 

Shapely model Jo Annie congratulates 

winner Timothy Murphy of Mt. View, 

Calif., as he receives a Mercury 500 

motor as first prize in the Cinerama 

Releasing Corp.'s "Puppet on a Chain" 

Movie Contest held recently in the Bay 

A tea. 

Sound in Concert Format 

For 'Bangladesh' at D-I 

The Westgate Twin Drive-In of New 

Orleans, La., reported that the biggest gross 

in its history was achieved with a "full 

festival sound" presentation of "The Concert 

for Bangladesh." Irene Mexic of Gulf 

States Theatres was approached by loseph 

Costello of WRNO radio with the promotional 

idea. WRNO had a local sound company 

install a complete outdoor concert 

sound system which provided the large 

young audience with loud amplification of 

the movie soundtrack. 

A similar presentation at the Gulf States' 

Algiers Twin Drive-In, also in New Orleans, 

captured a large crowd as WRNO used the 

festival sound and format for a second time. 

For each occasion Gulf States Theatres 

roped off the area between the projection 

booth and the screen. This arrangement 

allowed the audience to enjoy "The Concert 

for Bangladesh" sitting on blankets in the 

open area. 

'Living Dead' Revived 

Each Friday for Year 

"Night of the Living Dead" has been 

playing at the Plaza Theatre, Brookline, 

Mass., for a year, during which the horror 

film was shown every Friday night at midnight. 

A first anniversary party celebrating 

the film's Brookline run was recently hosted 

b) Mark Harkins, Waller Keade theatre 

manager, immediate!) prior to the traditional 

showing cake was served to the patrons 

of the midnight feature. Harkins credits the 

success of the Friday night repeats to wordol 

-mouth publicity. 

BOXOFFICE Showmandiser :: August 28, 1972

MP). 

— 

1 i i -Evelyn 

— 

Exhibitor has his say 

^^""^^ÂBOUT PICTURES 

AMERICAN INTERNATIONAL 

Carry On Camping (AIP) Sidnej James. 

Kenneth Williams. Joan Sims. Doubled with 

"Swedish Fly Girls" This combination 

from American International is dyna- 

I 

mite! Both are rated R. but even our Golden 

Age Club members have slopped me to saj 

how funny "Camping" is. Play the combination. 

You won't regret it. A good deal from 

a good company.—James Fraser. Red Wing 

Drive-In. Red Wing. Minn. 

Chrome and Hot Leather (AIP)—William 

Smith, Tony Young, Michael Haynes. This 

is another good action picture from AIP. 

They rarely miss on this type. We sold as 

many tickets for this one as for "Love 

Story" (Para). Played Sun., Mon., Tues. 

Weather: Nice.—Evelyn V. Burgess, Valley 

Drive-In, Velva, N.D. 

BUENA VISTA 

Bedknobs and Broomsticks (BV)—Angela 

Lansbury, David Tomlinson. Roddy Mc- 

Dowall. This is not one of the better Disney 

films, but what a business we did with it. 

Man. they poured in here like water. We 

wanted to hold it another week, but print 

problems kept us from it. Book it and 

watch the money roll in.—Ronnie Smith. 

Wink Theatre, Dalton, Ga. 

CINERAMA RELEASING 

Kotch (CRC)—Walter Matthau, Felicia 

Farr, Deborah Winters. This is a good Walter 

Matthau picture, but it didn't bring them 

in like "Cactus Flower" (Col) and some of 

his other films. We did fair business. Played 

Fri., Sat., Sun. Weather: Clear.—Anne Phillips. 

Narberth Theatre. Narberth, Pa. Pop. 

5,500. 

COLUMBIA 

Buck and the Preacher (Col)—Sidney 

Poitier. Harry Belafonte, Ruby Dee. This 

should show the film companies that they 

don't have to make all-black pictures for 

adults. Business was 1,000 per cent better 

than the R and X films. A good show, with 

The French Connection 

'Great in All Aspects' 

What can I say that hasn't been said 

about "The French Connection" (20th- 

Fox), starring Gene Hackman, Fernando 

Rey and Roy Scheider. It was great 

in all aspects. There's never a dull 

moment in it. Gene Hackman is great; 

the supporting cast is great. It is just a 

great movie. We played it two weeks 

after it had already played three different 

times in Chattanooga, Tenn., which 

is only 30 miles away. 

Wink Theatre 

Dalton, Ga. 

RONNIE SMITH 

'Summer of '42' Performs 

As Expected for Frost 

We did great business on a great 

picture, "Summer of '42" (Wit), starring 

Gary Grimes, Jennifer O'Neill and 

Jerry Houser. We had some very happy 

patrons. We advertised four weeks in 

advance, using review clips from the 

prcssbook, ending with the four-column 

eight-inch review ad. It cost about 

$50 over our regular expense. It's always 

a pleasure to write the rental 

check when business lives up to expectations. 

JACK FROST 

Port Alice Theatre 

Port Alice, B. C, Canada 

Sidney Poitier. Let's have more. Played 

Sun., Mon.. Tues., Wed., Thurs. Weather: 

Hot and rain.—Carroll Askew, Earl Theatre. 

Ahoskie. N. C. Pop. 5,500. 

See No Evil (Col)—Mia Farrow, Robin 

Bailey, Dorothy Alison. Mia Farrow does 

very well in this English-made picture. The 

settings are beautiful. Lots of action and 

suspense, but all the supporting actors have 

English accents which makes some of the 

dialog hard to understand. Played Fri., Sat., 

Sun. Weather: Good.—H. E. & C. W. 

Rowell, Idle Hour Theatre. Hardwick, Vt. 

Pop. 1.600. 

CROWN INTERNATIONAL 

. . . 

Stanley (Crown Int'l)—Chris Robinson, 

Alex Rocco, Susan Carroll. After "The Rats 

Are Coming The Werewolves Are 

Here" (William Mishkin), I was prepared 

for another gross cheapie, but I got a pleasant 

surprise. This is more than just "Willard" 

with snakes, and I think "Willard" 

pales in comparison. Ben, despite his evil 

doings, is too goody-goody. "Stanley" is 

Played one week. Weather: Warm and 

Dome 

sinister from beginning to end, and the result 

leaves "Willard" out in the cold. "Stanley" 

should fatten your boxoffice considerably. 

overcast.—Lewis Ward, projectionist, 

Theatre, Gulfport, Miss. 

METRO-GOLDWYN-MAYER 

Gang That Couldn't Shoot Straight, The 

(MGM)—Jerry Orbach, Leigh Taylor- 

Young, Jo Van Fleet. If you want to laugh, 

play this comedy. It did very good business. 

Played Fri., Sat., Sun. Weather: Clear.— 

Anne Phillips, Narberth Theatre. Narberth, 

Pa. Pop. 5,500. 

Traveling Executioner, The (MGM) 

Stacy Keach, Mariana Hill, Bud Cort. This 

is a very fine, funny and sad film, very 

down-to-earth. I liked it immensely. Business 

was bad. Advertisements for films with 

BOXOFFICE Showmandiser :: August 28, 1972 — 121 — 

titles like this must be extra clever to promote 

enjoyment and entertainment, in 

smaller 

towns, at least. Played two days lack 

Frost, Port Alice ["heatre, Porl Alice, B. C, 

Canada. 

PARAMOUNT 

Plaza Suite (Para) Waltei Matthau, 

Maureen Stapleton, Barbara Harris. Ibis 

one is not for small towns, and we had 

many drive-outs. Walter Matthau is good 

in all three roles but one gets tired ol the 

arguments and screaming between him and 

his wife. Played Sun.. Mon.. lues. Weather: 

V. Burgess, Valley Drive-In, 

Velva, N.D. 

20TH CENTURY-FOX 

Great White Hope, The (20th-Fox)— 

James Earl Jones, Jane Alexander, Chester 

Morris. This is absolutely excellent, funny, 

sad and beautifully acted. We did not have 

a good turnout. Why? Perhaps it was too 

hot. too many summer things to do.- 

Played Sun., Mon.—B. J. Towriss, Capitol 

Theatre, Princeton, B. C, Canada. 

UNITED ARTISTS 

Mrs. Pollifax—Spy (UA)—Rosalind Russell, 

Darren McGavin. Nehemiah Persoff. 

We ran this one on Mother's Day, but it 

didn't do much. I can't see why as the story 

is exciting, but it doesn't appeal to the 

younger generation. Played Sun., Mon., 

Tues. Weather: Fair.—Evelyn V. Burgess, 

Valley Drive-in, Velva, N.D. 

WARNER BROS. 

Klute (WB)—Jane Fonda, Donald Sutherland, 

Charles Cioffi. Jane Fonda is terrific 

in this picture. It's a good show that 

did very well at the boxoffice. Played Fri., 

Sat., Sun. Weather: Clear.—Anne Phillips, 

Narberth Theatre. Narberth, Pa. Pop. 5,- 

500. 

Cowboys, The (WB)—John Wayne, Roscoe 

Lee Browne, Bruce Dern. This is a 

very good movie. I don't know why many 

of the critics "down" it, but critics don't 

buy tickets. Bruce Dern, the most underrated 

actor in Hollywood, is outstanding. 

If he doesn't receive an Oscar nomination 

for his role next year, then the Academy 

is crooked. This is one of the better John 

Wayne roles, too. He is more effective in 

it than he has been in a long time.—Ronnie 

Smith. Wink Theatre, Dalton. Ga. 

TWI 'Voodoo Heartbeat' 

A Campy Horror Film 

"Voodoo Heartbeat" (TWI National), 

starring Ray Molina, Philip Ann 

and Em Dugo, is a very funny horror 

film. Actually, it's campy enough to 

get real laughs from the teenagers and 

college crowd. They seemed to 

love it. 

Why the film is rated R is beyond me; 

it's just another example of the inconsistency 

of the rating system. Everyone 

was asking the same thing. 

Palmetto Theatre 

Hampton, S.C. 

NOLAN L. 

MOLE

BOXOFFICE 

BAROMETER 

This chart records the performance of current attraction] in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

'he figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)

BOXOFFICE 

« 

An interpretive analysis of lay and trodepress reviewg. Running time is in parentheses. Tho plus and minus 

signs indicate degree of merit. Listings cover current reviews regularly,

I 'S 

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; Good; Fair; Poor; - Very Poor In the summary 

rt is rated 2 pluses, - as 2 minuses. 

*• 

~ in < s 

a. i= ee |T o cr-E 9 « 

4468 J. W. Coop (112) Rodeo D Col 3- 6-72 PG A3 

— K— 

4513 Kansas City Bomber 

(99) E Ac MGM 814-72 PG 

4487 Keep Oft My Grass (90) C .Capital 5-15-72 PG 

l"lt 2 *" >. E 

I 

|>|Xflc|a.2|zo|eo| «n 

t ± 6+2- 

4492 Lady Liberty (95) C UA 5-29-72 PG A4 

449S Last of the Red Hot 

Lovers (98) C Para 6-19-72 PG A3 

4489 Legend of Nigger Charley, The 

(100) W Para 5-22-72 PG A4 

4500 Little Ark, The (101) ® NGP 6-26-72 SI A2 

4515 Little Mother (90) ....Audubon 8-21-72 n 

4493 (^Living F rC e (88) Ad Col 6- 5-72 c Al 

Lizards, The (100) Melo Galetea 7- 3-72 

44S2 Loot (90) Black C Cinevision 4 24-72 HJ B 

—M— 

Macunaima (95) Satire New Line 6-19-72 B 

4514 Magnificent Seven Ride!, The 

(100) W UA 8-14-72 PG A3 

Malcolm X (92) Doc WB 5-22-72 PG A2 

4474 Man and Boy 

(98) W Levitt-Pickman 3-27-72 ffij 

A2 

4506 Man, The (93) D Para 7-17-72 IS A2 

4491 Man With 2 Heads, The 

(80) Ho Mishkin 5-29-72 PG 

Marjoe (88) Doc Cinema 5 8- 7-72 PG A3 

4476 Mark of tht Devil (90) Ho Hallmark 4- 3-72 C 

Money Talks (87) Doc-C UA 8-21-72 PG A2 

4471 Moonlighting Mistress 

(88) Sex Melo Dalia 3-20-72 E) C 

My Uncle Antoine (Mon Oncle Antoine) 

(110) CD Gindon 4-24-72 A3 

—N— 

4504 Napoleon and Samantha (92) Ad BV 7-10-72 @J Al 

Nashville Story, The (70) Doc Davis 5-22-72 |fl 

4511 New Centurions, The 

(103) p Cr Col 8- 7-72 

4512 Night Call Nurses 

(SO) CD New World 8- 7-72 

4466 Nightcomers, The 

(95) Melo Emb 2-28-72 H C 

Night Evelyn Came Out of the Grave, 

The (100) & Sus-Ho Phase One 8- 7-72 H 

4507 Night of the Lepus 

(89) SF-Ho MGM 7-24-72 PG A2 

4502 Now You See Him, Now You Don't 

(88) C BV 7- 3-72 (§] Al 

4476 One Is * Lonely Number 

(97) Melo UGM 4- 3-72 PG A4 

44S9 One on Top of the Other 

(104) Sus GGP 2- 7-72 (H 

(100) eg 

—P— 

4497 Other, The Sirs . -20th-Fox 6-19-72 PG A3 

4497 Parades (95) D CRC-GSF 6-19-72 U 

Personals (90) Sex Distribpix 5-15-72 Doc . . C 

4505 Pickup on 101 (93) Melo AIP 7-17-72 PG A3 

4499 Pied Piper, The (90) Hi Para 6-26-72 E) A2 

4506 Place Called Today, A (103) D Emb 7-17-72 ® C 

4486 U Play It Again, Sam (86) C ..Para 5- 8-72 PG A3 

4487 Please Don't Eat My Mother! 

(98) Sex C Boxoffice Int'l 5-15-72 

4502 Portnoy's Complaint (101) (g CD WB 7- 3-72 U C 

4492 Possession of Joel Delaney, The 

(105) Sus Para 5-29-72 HI A4 

4497 Prime Cut (91) uppet on • Chain (97) Ad-Sus CRC 5- 1-72 PG A3 

—R— 

Rebel Priest 

(77) ® Hi (biw) ..Filmvideo 6- 5-72 ffj 

Red Detachment of Women 

(100) Ballet SR 7- 3-72 

4494 Red Sun (112) W NGP 6- 5-72 PG A3 

4495 Revengers, The (106) ® W NGP 6-12-72 PG A3 

4508 Richard (83) C-Satlre Aurora 7-24-72 PG 

Rosebud (85~. Sex Shackletou 7-17-72 

—S— 

4513 Salzburg Connection, The 

(93) Spy 20th-Fox 8-14-72 PG 

4473 Scarecrow in a Garden of Cucumbers 

(82) MC Uaron 3-27-72 A3

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Dili 

ACE INTERNATIONAL 

Bast of Yucca Flat! Ho 

Tor Johnson 

CAPITAL 

©Keep Off My Grass 

(90) CD. May 72 

Micky Doletrz. Oary Wood 

"iGeorge (89) C. 

Marshall Thompson. Jack Mullaney 

. 

CINAR 

©Ghetto Freaks (85) 

. 

Mar 72 

CINEMA S 

The Sorrow and the Pity 

(260) Doc ..Mar 72 

The Garden of the Finzl-Contlnis 

(95) D.. Apr 72 

I.lno Cannlleehlo, Dominique Sanda 

OMar'o (92) Doc. 

OThe Trial of the 

Catonsville Nine (85) D. .May 72 

Owen Arner. Ed Flanders 

©The Policeman (87) C . 

Shay K. Ophlr, Zaharla Flarlfal 

CINEPIX 

f^Don't Look Now. We're Being 

Shot At (105) «i C Feb 72 

Terry-Thomas. Louis rle Ernies 

"Lnvinn and Laughing 

. (93) C Feb 72 

Rue Petry. Andre I.awrenee 

Amorous Headmaster 

(90) D Mar 72 

nie Soltnt 

The French Mistress 

(100) D Apr 72 

Catherine Deneuve 

. 

CINEVISION 

©Four Times That Night 

(90) Sex C. .Apr 72 

Brett Halsey. Paseale Petit 

©Indelicate Balance 

(90) Sus. May 72 

Tttla Frodl. Kim Anderson 

©Vengeance (100) ft 72 

Richard TTarrlsnn 

C>A Young Couple 

(90) Melo. May 72 

Anna Gael. Alain Llbolt 

OLoot (90) C Jun 72 

Lee Remlck. Richard Attenbnrnuch 

ODulcima (90) Melo Jul 72 

Carol White. John Mills 

©One Brief Summer 

(90) Melo. Jul 72 

Clifford Evans. Jennifer Hllsrv 

("tSteptoe and Son (99) C Sep . 72 

Wilfrid Rrambell. Harry IT. Corbett 

CLOVER FILMS 

Street of 1000 Pleasures 

(77) Sex C Mar 72 

Closest of Kin (85) Sex C . 72 

Now I Lay Me Down to Die 

(90) Ho. Apr 72 

Edmond O'Brien. Brook Mills 

Female Factory (79) Sex C. May 72 

Grave of the Vampire 

(95) Ho. May 72 

Wtlllnm Smith. Michael Patnkl 

Garden of the Dead 

(85) Ho.. Jun 72 

DIMENSION PICTURES 

Twilight People 

(84) SF-Ho. Apr 72 

John Ashley. Pat Wondell 

The Sin of Adam and E»e 

(..) D.. Apr 72 

Candy Wilson. George Itlxers 

72 

Sweet Sugar ( . . ) . ... Sus . 

Phyllis Tiavts. Ella Edwards 

©Doberman Gang (87) Jun 72 

Rymn Mnhe. Julie 

. 

Pnrrlsh 

Group Marriage (..) ...0. Jul 72 

Almee Eecles. Victoria Vetrl 

DISTRIBPIX 

©Personals (90) Sex Doc Apr 7? 

©Ask Any Hooker (73) Apr 72 

©Coming of Age (65) Apr 72 

OSpace love (73) Jun 72 

©Dynamite (75) ...Sex C. Aug 72 

Monica Rivers, Bteve Could 

DO/BAR PRODUCTIONS 

Rain for a Dusty Summer 

(91) D Feb 72 

Ernest Borcnlne. Padre Tlumherto 

DONALD DAVIS PRODUCTIONS 

©Lust Combo ( . . ) 

©The Nashvllli Story 

(70) Doe. .May 72 

Roy Aeuff. Randy Boone 

MISCELLANEOUS 

©Here Comes That Nashville 

. . . . 

. 

i 

Night Train to Monde-Fine Ac ELLMAN ENTERPRISES 

John Carradlne 

The Gatling Gun 

©Outlaw Riders (86) Cycla. (93) is W Mar 72 

Bryan 'Sonny" We»t. Uixfcar 

K-kwcll 

Cros£> 

©Illusions 

OStock Car Racing With Joy 

(10-1) Compilation. Jun 72 

(90) Ac. Sep 72 

Werewolf vs. 

Joy Wllkerson. Tony Carrtoza 

the Vampire Woman 

(82) Ho. May 72 

AUDUBON FILMS 

OLittle Mother (90) Aug 72 

I.i /.in,i. the Wild Girl 

Christine Kruger, Siegfried Rauch 

(. .) A. 72 

JOSEPH BRENNER & ASSOC. 

K irk, Praoca Polesello 

©The Abductors 

OThe Mad Butcher (. ) Ho. Jul 72 

(95) Sex-Ac Fib 72 

K.irin Field 

Oierl Taffaro. William Orannell OAnnabeile Lee (90) ..Ho.. Aug 72 

QThe Virgin Witch 

Margaret O'Brien 

(90) D Jun72 ENTERTAINMENT VENTURES 

hci. 

uatt 

©The Long, Swift Sword of 

Siegfried (92) HI Spoof. . Mar 72 

Lance Boyle. Sybelle Dannlngcr 

©The HltchHikers (93) D. Apr 72 

Misty Rowe, Norman Klar 

©Red. White & Blue! 

(90) Sex Doc. .Apr 72 

©Dirty Lovers (SO) D. May 72 

OThe Big Snatch (77) . Jun 72 

Rita Book. Tracy Handfuss 

©The Suckers (83) D. Jun 72 

Barbara Mills. Itlchard Rmedley 

©The Adult Version of Jekyll 

& Hyde (85) D. Jul 72 

VENTURES INT'L 

FILM 

©Boot Hill (92) W.. Feb 72 

Terence Mill. Woody Strode 

OThe Warriors Ac. Nov 72 

Murk Damon, Rarhara O'Nell 

FILM VIDEO RELEASING 

Rebel Priest 

(77) ® (b&w) HI. Mar 72 

Eucene KloefiTer, Karl Elzer 

FUTURAMA INTT. 

OThe Dolls Head (89) ... May 72 

Roj Jensen, Eve Joselo 

©House of Pleasure (92) ... May 72 

l.ce, Terrv Tnrday 

©The Cat That Ate the Parakeet 

(82) Jun 72 

Madelvn Keen, Phillip Pine 

©Didn't You Hear? (82) ...Jun 72 

Christopher. John Kauffman 

©Like a Crow on a June Bug 

(94) Jun 72 

. 

Slmone Orlffeth, Beverly Powers 

GENENI FILMS 

©Children Shouldn't Play With 

Dead Thinns (101) May 72 

Alan Ormsbv. Valerie Mauches 

GENERAL FILM CORP. 

©Cactus in the Snow 

(90) D Mar 72 

Richard Thomas, Man' Layne 

©Sugar Cookies D . 

[que Van Vooren, George 

Shannon 

©Bonnie's Kids (105) Cr Sep 72 

Tiff.'rnv Rolling, Steve Bandor 

chads CORP. 

Dirtv Millie (90) D Feb 72 

Mike Witney. Mike Conrad 

Mondo Erotica (93) .Doc Mar 72 

Êseane to Passim (85) . Ac 

tenn»-d s-tium««ef Kuthle ITIIton 

HALLMARK RELEASING 

•JMark of the Devil (90) Ho Apr 72 

HerherT ly.m. Ollvera Vuco 

HEMISPHERE PICTURES 

©The Swinpln' Stewardesses 

(75) Sex. Apr 72 

Evelvne Traegrr 

©Tessa (90) Jul 72 

Susy Kendall, Frank Klnlay 

©Revenge (90) Sep 72 

-loan Collins, James Rooth 

OThe Swinnin' Pussycats 

(..) Sex Jul 72 

H.K. FILM ENTERPRISES 

Take All You Can r.-t 

(81) (b/w) Ac Mar 72 

Fred Dennis. Kim Pone 

lACK H. HARRIS 

OSon of Blob (reviewed as 

. . . .0. 

"Beware! The Blob") 

(87) Ho June 72 

Robert Walker, Oodfres Cambridge 

e of Missing Girls 

(85) Sex 

Ann- Cael 

ORIde in the Whlrlwinr igji W 

IhtIi Nicholson 

IThe Shooting (82) Vv 

Inch Nteh.ilsnn 

©Bone (95) 

Duggan 

IMPACT FILMS 

OThe Ra Expeditions 

(103) Ad Feb 72 

\.n rators Thor Hei 

The Moon and the 

Sledgehammer (65) . 

. Doc . 

Mar 72 

INDEPENDENT-INTL 

©Annels" Wild Women 

(85) Sex-Ac Jul 72 

Ri Hi' RegilU Carrol 

ODracula vs. Frankensetin 

(90) Ho Jul 72 

.1 Carrol Nalsb, Rasa Tamhlyn 

Rel. Date 

©Gang Girls (84) Ac Aug n 

Cool Chick Morgan 

©Women lor Sale 

(82) Sex .Aug 72 

LEMMING PRODUCTIONS 

©Forbidden Under Censorship 

of the King (84) Sex C 

ii b Kaplow, Marshall Anker 

LEVITT-PICKMAN 

ijlen Days' Wonder 

(100) My. May 72 

(ireuu Welles. Anthony Perllns 

©Heat (100) Satire.. 

Sylvia Miles, Joe Dallesandro 

©Hoffman (111) D. 

Peter 

Sellers 

LION DOG ENTERPRISES 

©Shantytown Honeymoon 

(85) CD.. Jun 72 

Ashley Brooke. George Ellis 

MANSON DISTRIBUTING 

©Strangers in Africa 

(95) Ad. Feb 72 

I>arr Poran. Carrie Roehelle 

©Sex and the Office Girl 

(80) Sex. May 72 

Mary Worthlngton. Lee Korl 

MARON 

SBarlleby (78) D Feb 72 

Paul Scofleld. John McEnery 

©Tower of the Screaming Virgins 

(90) Sex-Ad Feb 72 

Terry Torday. Jean Plat 

©Scarecrow In a Garden of 

Cucumbers (82) . ...MC. Mar 72 

Holly Woodlawn, Tally Brown 

©Touch Me Not (. ) ..Sus. Mar 72 

Lee Rentes 

©Toys Are Not for Children 

(85) D.. Jun 72 

Marcla Forbes, Fran Warren 

MATURE PICTURES 

©Sexual Customs in Scandinavia 

(76) Sex Doc Mar 72 

Dr. Ingrld Petersen 

©The Morning After 

(78) Sax.. Apr 72 

Sammy Cole. Jean Parker 

PARAGON PICTURES 

©Breaking Point 

(85) Sus. Feb 72 

Johnny Hallyday. Robert HosseJn 

©Fortress Crete 

(87) Ac-Ad.. Apr 72 

Kalty Papanlka 

SCOTIA INTERNATIONAL 

©Bad Man's River 

(..) C-W. Apr72 

!*e Van Cleef. (Una Lollobrlglda 

©Crucible of Terror ® Ho.. May 72 

Mike Raven, Mary Maude 

©The Fifth Day of Peace 

® D.. May 72 

Richard Johnson, Franco Nero 

OPancho Villa (?) . Hl-Ad. . 72 

Telly Savalas. Clint Walker 

©Psychomanla ® 

. . Ho-Ad. . May 72 

George Sanders. Beryl Reld 

©Suburban Wives (87) Sex.. May 72 

Eva Whlslaw, Barry Llnehan 

©Horror Express 

(..) ® Ho. Jun 72 

Peter Cushlng. Christopher Lee 

THEATRE EXCHANGE 

ACTIVITIES 

Pete Seeger: A Song and a Stone 

(85) Doc. Feb 72 

Pete Seeger, Johnny Cash 

THEODORE HOLCOMB FILMS 

©Russia (108) Doc. Mar 72 

TRANSVUE 

©Johnny Hamlet 

(91) ® W. .Jun 72 

Chip Corman. Gilbert Roland 

©Trie Incredible Challenge 

(95) D..Sep 72 

Michael Craig, Eva Renzl 

©Premonition (90) . . . Sus. Sep 72 

Carl Crow. Tim Ray 

©Rainbow Bridge (108) . M. Sep 72 

Jlml Hendrli. Pat Hartley 

TWI NATIONAL 

©Captain Milkshake 

(100) ® D. Feb 72 

Geoff Oaee. Andrea Cagan 

©Vooii'oo Heartbeat (85) Ho. Jun 72 

Rav Molina, Philip Aim 

©Women of St i lag 13 

(92) Ad.. Jul 72 

Sally Mar. Perry Page 

©The Cheerleaders (..) D. . Sep 72 

Rick Kelman 

©Naked Evil (..) Ho.. 

Anthony Alnley. Suzanne Neve 

UNISPHERE 

©Blue Sextet (90) Sex. Mar 72 

John Damon. Margaret Calbell 

UNITED FILM ORG. 

©The Secretary (85) Sex Apr 72 

Josh Gamble. Angela Gale 

UN UNITED PICTURES 

Mar 72 

©The Wheel (90) D . . 

John Dvnos, Daryle Ann Llndley 

©Lono Way From Home 

Ian Bentt. Barbara Grace 

(..) D Apr 72 

WILLIAM MISHKIN 

©The Man With 2 Heads 

(80) Ho. .Hay 72 

Dents DeMann. Julia Stratton 

COMING RELEASES 

AMERICAN INTERNATIONAL 

©Camilla D. 

Dillinger D. 

QThe House of the Seven 

Gables 

Ho 

Return to D. 

Wuthering Heights . 

AVCO EMBASSY 

©Jory 

D 

l: .1. Thomas 

BUENA VISTA 

©Charlie and the Angel 

Leacbman 

Efted MsjcMiirraj Eoi 

OChateau Bon 

I 

Vivant C. . 

Dean Jones. Nanry Olson 

©Herbie Rides Again C. 

©The Island at the Top of the 

World 

SF. 

^Nightmare Rally 

p iti Ic Uli G B well 

©Robin Hood An. . 

Voices Of I'et'T 1'stlnOV, 

Terry-Thomas 

OThe World's Greatest Athlete 

llm Cotnray, lu-Mkbael Vincent 

CANNON RELEASING 

©Sam's Song Is Just Another 

Song (90) D.. 

Robert DeNlro. Jennifer deRoer 

©Seven Days Too Long (87) ..D.. 

Maria Lease. Barry Titus 

©What Next? (85) Sex.. 

Monica Nordqulst, Blrger Malmsten 

(Swedish) 

OThe White Whore and 

the Bit Players D. 

Madeline le Roux. Marcla Mohr 

CINEMATION 

©The Beloved ® 

. 

Renatn Rascel. Carlo Oluffre 

CINERAMA 

OBIack 

Girl 

I'ettitt. Brock Peters 

OChosen Survivors SF-Ho 

©Graveside Story Sus 148 

Vincent Price, Gloria Swaneon 

©Mastermind C. . 

Zero Mostel. Bradford DIUman 

COLUMBIA 

©Dad's Army (95) C. 

Arthur Lowe. John Le Mesurier 

©The Garnett Saga 

Warren Mitchell, Sandy Nichols 

OLost Horizon M . 

Peter Finch, I.iv I'llmann 

©The National Health or Nurse 

Norton's Affair CD.. 

l.v-nn Redgrave, Cnlin Blakely 

©Oklahoma Crude D . 

George C. Scott. Faye Dunaway 

©1776 * C. 

William Daniels. Howard DaSllsa. 

OSliamus 

Burt Reynolds. Dyan Oannon 

©Slnbad's Golden Voyage 

Jobn I'liUhi' Law, Caroline Monro 

©The Sin D . 

Sophia I/vren, Adrlano Celentano 

^Sucli a Georneous Kid Like Me . . . 

Bernndette La Font, Claude Brasseur 

METRO GOLDWYN-MAYER 

©The Golden Years C. . 

Rtith Gordon 

r-The Great Waltz HI.. 

llcrst Rucholz. Mary Costa 

OThe Lolly Madonna War "p 

Rod Stelger, Itnhert Ryan 

©Slither 

James Caoo, Peter Boyle 

©They Only Kill Their Masters T . 

tharlne Ross 

. 

OTra.els With My Aunt D. 

Maggie Smith. Lou Oossett 

NATIONAL GENERAL 

. 

©Alien Thunder HI.. 

(Cinema Center Films) 

Ceremonies In Dark Old Men . D 

(Cinema Center nims) 

©Escapade D . 

8ldney Peltier 

OThe Getaway CD . 

Steve McQueen. All MseOraw 

©The Life and Times of 

.W. 7208 

Judge Roy Bean flSi . . 

Paul Newman. Jacqueline Blsset 

©A Lite in the Day of 

Swede Silverman CD. . 

(Cinema Center Films) 

©Treasure Island Ad.. 

II, .... V 

OUp the Sand Box T* 

Rarbra Streisand 

OA Warm December D.. 

Peltier, Esther Anderson 

NEW WORLD PICTURES 

ONight Call Nurses D. 

©Soldier Black aod His 

All Girl Army (90) D 122 

©Student 

Raouel Welch, Richard Johnson 

©Bugs 

Ho 

©Cannabis (85) D.. 

Serge Galnsbourg, Jane Blrkbi OSIeuth 

©A Girl Named Jules (90) D.. 

Anna Moffo. Silvia DionLslo 

©The Magic Bird (84) D.. 

(Animated) 

©The Ninht God Screamed D.. 

Jeanne Craln, Alex Nlcol 

©Transplant (85) C 

etuirt. < aro] 

Teachers 

PARAMOUNT 

©Brother Sun, Sister Moon D .8098 

Graham Falkner. Judl Bowker 

OCharlottes Web 

(Animated) 

OThe Conversation 

Gene B 

OFear Is the Key Sus. 

Kendall 

OThe Great Gatsby D 

Aii Mad 

OGodfather (Part II) Cr 

OThe Innocent Bystanders Ac-Ad. 

Donald Pleasence, Geraldlne 

Chaplin 

OMan of La Mancha M.. 

Peter O'Toole. Sophia l»ren 

OThe Parallax View 

B 

CSave the Tiger 

Jack l-emmon. Jack Gilford 

20»h CENTURY-FOX 

'jThe Effect of Gamma Rays 

on Man-in-the-Moon 

Marigolds D. 

Joanne w hrard, Nell P 

©The Emperor of the 

North Pole Sus.. 

Ue Karris 

. 

OThe Heartbreak Kid C. 

Shepherd, diaries Crodin 

©Mickey & Nicky 

John Cassavetes, Peter Falk 

The Plot Spy 

Candtce Bergen, Jaeqiiellne Blsset 

©The Poseidon Adventure fp> ..Ad.. 

Ernest Rorejilne, Red Buttons 

Sir Laurence Olivier. Michael 

Calne 

Sus.. 

^Trouble Man Ac 

Robert Hooks 

UNITED ARTISTS 

©Across 110th Street Cr. . 

Anthony Qtilnn. Yaphct Kolto 

©Billy Two Hats W 

i.i Peck, I'tî Arnas 

©Gawain and the Green Knight .... 

Robert Blake. Billy "Green" Bush 

©Harry Never Holds 

.lames Coburn, Michael Sarrasln 

©Last Tango in Paris 

Marlon Brando. Maria Schneider 

©The Long Goodbye "Pi 

Elliott Gould. Nina Van Pallandt 

r-vMcKlusky 

D.. 

Hurt Reynolds 

©Scorpio 

Spy. 

Burt Lancaster. Alain Delnn 

OSomething Like the Truth .Ac. 

Sean Connery, Ian Bannrn 

©Tom Sawyer "p 1 . M 

Johnny Wliitaker, Celeste H"lm 

UNIVERSAL 

OA Bequest to the Nation ..Hi.. 

Clenda Jackson. Peter Finch 

g>Th« Day of the Jackal ^ ..Sus.. 

Edward Foi 

©The Hiqh Plains Drifter (g ..W. 

Clint Eastwood 

©The Hindenburg 

K;itli.irine Justice 

©Jesus Christ Superstar M . 

Ted Neely. Carl Anderson 

. 

©Limbo D . 

K.ite Jackson Katharine Justice 

The Naked Ape 

Johnnv Crawford, Victoria Principol 

OPete 'n' Tillie CD 

Walter Matthau. Carol Burnett 

©Showdown ® W 

. 

Dean Martin. Rock Hudson 

©Two People D. 

Peter Fonda. Lindsay Wagner 

OUIzana's Raid W. . 

Burl Ijincasler. Bruce Davison 

©You'll Like My Mother 

Patty Duke. Richard Thomas 

WARNER BROS. 

©Class of '44 T D. . 

I 

b 'M'i Winters 

©Eliza's Horoscope CD. 018 

Elizabeth Moorman. Ula Kcdrrwa 

OThe Exorcist Sus. 

KD.n r.iirstvn. Mai eotl ByTtoa 

©Jeremiah Johnson (107) f W .107 

Robert Redford 

rîO Lucky Man 

Malcolm McDowell, Rachel Roberts 

©Portrait of an Honest Cop 

Paul Newman. Robert Bedford 

ORage (105) ® Ho 121 

Oenrce C. Scott. Richard Basehart 

The Short and Happy Life 

of the Brothers Blue W 

.lark Balance, Tina Aumnnt 

OThe Thief Who Came to Dinner . . 

Pvan O'Neal, Warren Dates 

©The Train Robbers W. 

John Wavne. Ann-Marcret 

. 

10 

BOXOFT1CE BookinGuide :: August 28. 1972

— 

Opinions on Current Productions JEATURE REVIEWS 

Symbol G denotes color; Technlroma; (s other anamorphlc processes. For story synopsis on sack utelate, see rare 

pope joan PG Hlsto 1 

#» 

Dn"M 

(9 

Columbia (000) 132 Minutes Bel. Aug. '72 

The legend of the existence of a woman Pope in the 

9th Century is given very persuasive treatment by director 

Michael Anderson in a well-made historical pageant 

with a modern counterpart. As conceived by scenarist 

John Briley, Pope Joan did exist and a 20th Century 

reincarnation experienced the same tribulations. Luckily, 

an actress of the caliber of Liv Ullmann plays both roles 

and gives a great deal of conviction to the characterizations. 

That Pope Joan ever really existed is still open to 

debate, but exhibitors can cash in on the controversy by 

exploiting that angle. It's more than just another religious 

spectacle, as audiences will discover. The modern 

parallel is mostly unobtrusive and just enough of it is 

shown for anyone to get the connection. An expert cast 

supports Miss Ullmann, who gives an award-winning 

performance. Co-stars include Olivia de Havilland as a 

saintly Mother Superior, Maximilian Schell as a roguish 

artist-monk, Franco Nero as the lusty monarch and 

Trevor Howard as a tongue-in-cheek Pope. Produced by 

Kurt Unger. the Eastman Color-Panavision film is a Big 

City production in association with Command Production 

Establishment and Triple Eight Corp., shot at Bray International 

Studios, England, Rumania and Cyprus. 

Liv Ullmann, Maximilian Schell, Olivia de Havilland, 

Franco Nero, Trevor Howard, Keir Dullea. 

And Now for Something Completely Different 

Columbia ( 

) 89 Minutes 

PG 

Satire 

© 

Rel. Sept. '72 

British humor has changed radically since the gentle 

comedies of the Fifties. Lately, more bizarre fare has 

been exported from the Empire and Columbia's new release 

contains large doses of offbeat comedy. A Playboy 

Production in color, the film is based on the BBC's uninhibited 

"Monty Python's Flying Circus" show. A series 

of skits and blackouts make up the material, as conceived 

by Graham Chapman, John Cleese, Terry Gilliam, 

Eric Idle, Terry Jones and Michael Palin. All of these 

men, except for Gilliam, are also listed 

as the main performers, 

being joined on the distaff side by Carol Cleveland 

and Connie Booth. Unfortunately, none are identified 

individually and so can't be singled out for praise. 

Gilliam's contribution was in the form of the weird 

collage-animations which are spotted between many of 

the live bits. These strange and completely out-of-theordinary 

creations are a staple on the Marty Feldman 

TV show, seen on both sides of the Atlantic. Produced 

by American expatriate Patricia Casey and directed by 

Ian Macnaughton, "Different" lives up to its title. A 

Kettledrum-Python Productions film. Python is fictitious 

and does not appear in the film. 

Graham Chapman, John Cleese. Eric Idle, Terry Jones, 

Michael Palin, Carol Cleveland, Connie Booth. 

MELIXDA 

[p] 

Melodrama 

MGM (7223) 

109 Minutes Rel. Aug. '72 

While the title suggests a tender love story, MGM's 

"Melinda" is a fair mixture of sex and violence geared 

to entertain the vast audience for black films. Hugh A. 

Robertson, making a directorial bow after 20 years as 

an editor, can thank Calvin Lockhart for the most convincing 

portrayal, an egotistical soul disk jockey who investigates 

the murder of Melinda, whom he knew only 

briefly. Vonetta McGee is a pretty package as the girl 

in question, while co-starred Rosalind Cash handles 

her assignment quite capably and manages to carry 

off a convincing impersonation of Miss McGee. The 

Lonne Elder HI script is full of interesting characters, 

particularly Paul Stevens' syndicate head (white) and 

Rockne Tarkington's completely dominated front man. 

Elder plays a tough police lieutenant. A nude love scene 

never becomes overly erotic and two gruesome killings 

take place offscreen, but there is sufficient violence for 

its market. Since a sequel is already set for filming, the 

returns on "Melinda" should indicate that such optimism 

is justified. At the very least, the script attempts to show 

blacks on a more realistic level. Ex-football star Pervis 

Atkins produced on Los Angeles locales in Metrocolor. 

Calvin Lockhart, Rosalind Cash, Vonetta McGee, Paul 

Stevens, Rockne Tarkington, Ross Hagen, Jim Kelly. 

— r 

SOUNDER 

|.~ Drama 

20th-Fox ( ) 105 Minutes Rel. Sept. '72 

The children's films of producer Robert B. Radnitz 

have won innumerable prizes and his latest, following 

close on the heels of NGP's "The Little Ark." should 

——' reap more awards and critical acclaim. The film is based 

n T on the award-winning novel by William H. Armstrong 

and tells of a poor black sharecropper and his family 

in the South during the Depression. Although the title 

refers to the family's hunting dog, the screenplay by the 

noted Lonne Elder III concentrates on young Kevin 

Hooks, eldest son of Paul Winfield and Cicely Tyson. 

"Sounder" is warm and human, but its acceptance solely 

as a children's film might take an extra bit of selling. 

Really young patrons may not appreciate the quietly 

effective story, while more mature adolescents and particularly 

adults should find the Radnitz Mattel production 

an engrossing and enriching film. Director Martin 

Ritt has received the full cooperation of his cast, with 

fine performances from the black actors, especially young 

Hooks. Only Carmen Mathews escapes stereotype as a 

sympathetic widow. John Alonzo filmed the story in rich 

De Luxe Color and Panavision in the East Feliciana and 

St. Helena Parishes of Louisiana. Taj Mahal, featured, 

did the music. 

Kevin Hooks, Paul Winfield, Cicely Tyson, Taj Mahal, 

James Best, Carmen Mathews, Janet MacLachlan. 

RIVALS 

Avco Embassy 

103 Minutes 

m 

Drama 

® 

Rel. Aug. '72 

Shot two years ago in New York City, "Rivals" (formerly 

"The Wound" and "Jaimie"i is a well-made yet 

disturbing psychological drama with three top performances, 

solid direction and little to interest patrons outside 

of urban areas. Writer-director Krishna Shah, in his 

first feature effort, tells a compelling story which gets 

pretentious at times (particularly in the flashback and 

dream sequences) and ends on a sour' note. Star Joan 

riackett is excellent, often better than her material. She 

alone would be sufficient recommendation for seeing 

the film, but comic Robert Klein in a seriocomic por- 

- trayal and young Scott Jacoby as a child prodigy also 

,„ 

ired contribute in the dramatic department. The story may 

'5-45' 

be too Manhattan-oriented for some tastes, yet the basic 

conflict between the three main characters should be 

absorbing enough for patrons seeking provocative fare. 

Shah and Willard W. Goodman co-produced the N. Norman 

Muller-Bertram M. Ostrau/Muttontown Pictures, 

Inc. production. The most controversial scene involves 

an attempt at lovemaking by 10-year-old Jacoby and his 

teenaged babysitter, Jeanne Tanzy, which may be carrying 

precociousness too far. Color. 

Joan Hackett, Robert Klein, Scott Jacoby, Jeanne Tanzy, 

Ben Hayes, Phoebe Dorin, James Karen. 

i\ight of the Cobra Woman 

New World (118) 

85 Minutes 

[p] Horror Drama 

Rel. Aug. '72 

What must have seemed a terrific idea to producers 

Kerry Magness and Harvey Marks is transformed on the 

screen to just another horror picture. The only departure 

from the normal run-of-the-mill horror programer is 

that Marlene Clark periodically turns into a vicious 

cobra. This is a terrifying plus factor for the picture 

about the only one this film has. Yet, the transformation 

scenes of a woman into a demon cobra are not very convincing, 

and a few more special effects would have added 

to the believability of same. Joy Bang in the role of 

Joanna, scientist in search for the supernatural venom, 

gives a very low-key performance. Ditto Roger Garrett 

as Duff. The best performance comes from Marlene 

Clark, the cobra woman. Director Andrew Meyer would 

have received better overall results by giving the picture 

a faster pace. Filmed in the Philippines, "Night of the 

Cobra Woman" should please horror and reptile fans, 

and coupled with casual nudity, the picture should prove 

to be a fair entry into the R-rated horror exploitation 

market. 

d. E 

i ad 

Joy Bang, Marlene Clark, Roger Garrett, Slash Marks. 

4518 

The reviews on these panes may be filed for future reference in any of the following ways (1) In any standard three-ring 

loose-leaf binder; (2) individually, by company. In any standard 3x5 cord index file; or (3) in the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter. Including a year's supply of booking and dally record sheers, 

moy be obtained from Associated Publications, S25 Von Brunt Blvd., Kansas City, Mo. 64124 for 51.50 postage paid. 

EOXOFFICE BookinGuide :: August 28, 1972 4517

. . Deadly 

. . What 

. . See 

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Programs 

THE STORY: "Sounder" (20th) 

In the Depression-torn Deep South, black sharecropper 

Paul Wmficld struggles to teed his family. Winn he's 

forced to steal food, he's arrested. Hunting dog Sounder 

is wounded by a deputy and eldest son Kevin Hooks determines 

to visit his father. When Winfield is sentenced 

to a year at hard labor, Sheriff James Best refuses to 

reveal where he's been sent. Sounder returns to the 

family just before widowed Carmen Mathews learns 

Wlnfield's whereabouts. Kevin bids goodbye to his mother 

Cicely Tyson and younger sister and brother Yvonne 

Jarrell and Eric Hooks and sets out to find the prison 

camp. Unsuccessful, the boy is taken in by teacher Janet 

MacLachlan when he happens by her all-black class. He 

returns home and shortly thereafter Winfield is released 

because of an injury suffered in an accident. Although 

MacLachlan realizes Kevin's potential and wants him 

to study with her, the boy insists on staying with his 

family. Winfield has to persuade his son that he must 

better himself for everyone's sake. 

EXPLOITIPS: 

The William Armstrong novel "Sounder" has been 

awarded the 1970 Newbery Medal and was recently given 

the first Mark Twain Award in Missouri. Play these up. 

CATCHLINES: 

You Lose Some of the Time What You Go After, But 

You Lose All of the Time What You Don't Go After . . . 

'Sounder' Is the Story of All of Us. 

THE STORY: "Rivals" (Embassy) 

New Yorker Joan Hackett is a thirtyish widow whose 

son Scott Jacoby, 10, has a superior intelligence. The 

sensitive boy remembers his father Ben Hayes fondly 

but also recalls family arguments and his own early 

sexual awareness. Since Jacoby objects to her dating, 

Hackett keeps her relationship with Robert Klein a 

secret. The owner of an art gallery, Hackett is an unlikely 

partner for the carefree Klein, who operates a 

sightseeing bus for particular New Yorkers. Jacoby and 

Klein finally meet, after which Klein and Hackett are 

married by Rev. Don Koll. The newlyweds have strained 

relations because of Jacoby, with Klein walking out 

briefly. The boy and his naive babysitter Jeanne Tanzy 

attempt to make love when he casts her in a film he's 

shooting. Jacoby attempts suicide. A young hood. Randy 

Digeronimo, tells Hackett that Jacoby has set a death 

trap for Klein. However, Hackett dies in the fire and the 

boy withdraws into his own world. 

EXPLOITIPS: 

Arrange screenings for fathers and stepsons in an 

effort to improve community relations and promote the 

film. Contact student filmmakers, a la Jacoby's character. 

Tell film buffs that Fanny Brice can be seen in 

an excerpt from "Be Yourself" (1930). 

CATCHLINES: 

A Triangle Existed Between Three Rivals: A Man, A 

Woman and the Boy Who Could Destroy Them All. 

THE STORY: "Night of Cobra Woman" (New World) 

Joy Bang comes to Manila to learn the secrets of the 

venom of the nearly extinct fire-ring cobra. Before the 

actual research begins, boy friend Roger Garrett flies in 

from the U.S. to assist. He ventures out to meet Marlene 

Clark, the local snake-lady, before Bang joins in—but 

gets involved with Clark in other than scientific ways. 

Clark introduces Garrett to her cobra named Movini and 

injetcs the snake's venom into him, which is to serve as 

a source for eternal life. Meanwhile, Bang sneaks into 

the "love nest" and steals a bottle of the rare venom. 

She also brings her former boy friend's hawk which kills 

the snake, thereby cutting off the venom supply to the 

lovers. They find a substitute—lovemaking—but that 

wears thin too. Garrett cannot appease Clark's voracious 

physical appetites, and other men are offered. Bang's 

body is filled with the juices of reptiles and she turns 

into a cobra herself. Garrett too loses his normal appearance 

and is about to turn into a half-human when Bang 

nappears and tries to save him. He sends her away and 

becomes a full-fledged victim and worshipper. 

EXPLOITIPS: 

Arrange a tie-in with local pet stores for display of 

reptiles during the run of the picture. Advertise the fact 

that the theatre will offer several snakes as prizes. 

CATCHUNES: 

She Sucks the Life Prom the Bodies of Men! . . . Provocative 

in a Skirt . as the Demon Cobra. 

t'S. Jo 

(111) 

finson, 

Ilia 

IT 

. Darr 

Front 

THE STORY: 

"Pope Joan" (Col) 

Evangelist Liv Ullmann identifies so greatly with the 

legendary 9th Century Pope Joan that she believes she 

is the Pope. Drs. Keir Dullea and Robert Beatty are 

skeptical about the legend as Ullmann relives the past. 

n^ Daughter of traveling preacher Jeremy Kemp, she saw 

her father make love to another woman after her 

mother's death. When Kemp dies, Ullmann is raped by 

Am 

1..M- 

ml It 

the monks who had accompanied them, and then enters 

a nunnery. Novice Lesley-Anne Down befriends her and 

later is intimate with Franco Nero, grandson of visiting 

Emperor Andre Morell. Upon Morell's death, Saxons invade 

the sacred grounds and kill Down and Mother Superior 

Olivia de Havilland, who is crucified. Ullmann 

escapes with artist-monk Maximilian Schell, her sometime 

lover, who disguises her as another monk. Eventually, 

Ullmann's fervent dedication to God reaches the 

ear of Pope Trevor Howard, who makes her his secretary- 

Still disguised as a man, she is elected Pope upon his 

death. Nero becomes emperor and Ullmann aids in ending 

the war. Pregnant by Nero, Ullmann is killed by an 

inflamed crowd. The modern Ullmann dies as a result 

of hiding her pregnancy. 

EXPLOITIPS: 

Arrange special screenings to provoke comments. 

CATCHLINES: 

Heresy or History . 

Swear It!' 

. . T, A Woman, Will Be Pope. I 

THE STORY: "Completely Different" (Col) 

Among the many far-out bits and pieces of the film, 

based on the BBC-TV show "Monty Python's Flying 

Circus," these stand out as highlights: "How Not To Be 

Seen," in which participants are severely punished for 

being caught. A marriage guidance counselor makes love 

to a client's wife. Old ladies attack young men and become 

Hell's Grannies. Mountain climbers are recruited 

for an impossible expedition. An entertainer plays his 

musical mice. A TV talk show host doesn't know how to 

address his guest. During World War II, the world's funniest 

joke is used to defeat the Germans. A giant cat 

exterminates the killer cars, but also becomes a menace. 

A pet shop clerk insists a parrot isn't dead. A dull accountant 

wants to be a lion tamer. "Blackmail," a popular 

TV show, has viewers contribute money to avoid 

scandals. Unqualified men compete in the Upper Class 

Twit of the Year events. 

EXPLOITIPS: 

There are a wealth of wild and wacky tie-ins here, the 

above synopsis offering numerous suggestions. The 

group's album, "Another Monty Python Album," is available 

on the Charisma label from the Buddah Group. 

CATCHLINES: 

The Story That's Too Big to Keep Quiet. The Title 

That's Too Big for Your Marquee . Hell's Grannies. 

See the Musical Mice. See 'And Now for Something 

Completely Different.' 

THE STORY: 

"Melinda" (MGM) 

KJLA disk jockey Calvin Lockhart sells soul over the 

air and revels in his good looks and ability with the 

ladies. He picks up pretty Vonetta McGee in a night 

club and brings her to a party on Rockne Tarkington's 

yacht. They run into Lockhart's ex-love, publisher Rosalind 

Cash. After a brief affair, McGee is murdered and 

Lockhart searches for the killer. He discovers that both 

McGee and Tarkington, an ex-football star, are involved 

with syndicate chief Paul Stevens. McGee had taped 

Stevens' secret meeting in which he revealed the details 

of black union leader Khalil Bezaleel's assassination. 

Since McGee had placed the tape in a safety deposit 

box, Cash offers to impersonate the dead girl and retrieve 

it. By now, Lockhart is guessing the truth behind 

McGee's murder and has reluctantly agreed to resume 

relations with Cash. He realizes how much he wants 

Cash when Stevens arranges to have her kidnaped and 

imprisoned in exchange for the tape. Lockhart and members 

of Jim Kelly's karate class successfully fight the 

mobsters and the disk jockey batters Stevens to yield. 

EXPLOITIPS: 

Contact local black disk jockeys for mutual promos. 

A natural would be free admissions for any girl named 

Melinda. Play up the music by Jerry "Iceman" Butler. 

CATCHLINES: 

Your Kind of Black Film . Melinda Knew 

Could Get a Man Killed. 

BOXOFFICE BookinGuide :: August 28, 1972

. . Lenses 

, lease. 

, playing 

— 

IATES: 30c per word, minimum S3. 00 cash with copy. Four consecutive insertions for price oi 

hree. When using a Boxollice No., bgure 2 additional words and include 50c addtional. to cover 

:ost of handling replies. Display Classified. $25.00 per Column Inch. CLOSING DATE: Monday 

loon preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE, 

325 Van Brunt Blvd.. Kansas City. Mo. 64124. 

CLEfiRinG HOUSE 

HELP WANTED EQUIPMENT FOR SALE THEATRES WANTED 

DRIVE IN THEATRE CONSTRUCTION 

POSITION OPEN, central Iowa, for deuxe 

first-run house manager. Offers ex- 

bases, stereo amplifiers, penthouses, 3A-5 in Metropolitan areas, population at least Drive-in construction, repairs. 10 day 

REBUILT SIMPLEX XL HEADS. SH, Wanted to buy or lease: Indoor theatre SCREEN TOWERS INTERNATIONAL— 

cellent future for man with ability. Reply Speakers, TECO, Box 706, Matthews, N. C. 75,000. Contact: William Berger. Belle Plaza 

209, 20 Island Avenue, Miami Beach, P, Rogers, Texas 76569. 

screen installation. (817) 642-3591. Drawer 

confidential, must include salary required 847-4455. 

and past experience. Send resume to Boxsffice, 

2767. 

Flo 

SENSATIONAL SAVINGS1 RCA 1600 projectors, 

as new, $275.00; Altec 515 speak- 

outdoor. Contact Mike Kutler, 1221 W 6th THEATRE REMODELING 

WANTED TO BUY OR LEASE: Indoor or 

Metropolitan southern California area. ers, $75.00. Altec 288 drivers, $80.00. St., Cleveland Ohio 44113 (216) 621 4579 

Small important and growing circuit famly 

motion picture theatres needs strong like new, $695.00 Thousand bargains. PUSSYCAT THEATRES, INC. is looking 

Strong High Intensity arc slide projectors, 

CINEMA DESIGNERS, INC.. builders of 

contemporary theatres, can remodel your 

iistnct manager. Starting salary $300.00 What do vou need' STAR CINEMA SUP- to purchase theatre leases and/or theatre 

old theatre or build you a new one. Complete 

turnkey project. Write for free bro- 

week plus. Write backaround, all experisnce, 

age, references. Boxoffice, 2768. 

fornia Please send full particulars with 

PLY, 217 West 21st St.. New York, 10011. properties anywhere in the state of Calichure: 

1245 Adams St., Boston, Mass. 

reply to V. Miranda, 5445 Sunset Blvd., 

PROJECTION PARTS AND EQUIPMENT. 

02124. (617) 298-5900. Miami Division- 

Suite 100. Los Angeles. California 90027. 

Area code 

IMMEDIATE OPENING for intelligent Roy Smith Co., 365 Park, Jacksonville, 

(305) 823-6033. 

oromotion minded manager for first run 32203. 

DRIVE-IN THEATRES WANTED! Boston 

win theatre in East Coast resort area. 

based theatre circuit seeks to acquire 

Ifear round position. Send photo and 

drive-in theatres anywhere in U S TOP 

COMPLETE MOTIOGRAPH BOOTH. Projectors, 

lamps, Transverter M/G set, Alt. c 

THEATRE SEATING 

esume to Boxoffice, 2769. 

DOLLAR PAID' Write Boxottice, 2750 

RCA sound system complete with horn?, FULLY EQUIPPED MOVIE THEATRES THEATRE CHAIR UPHOLSTERING! Any 

WANTED Experienced hardtop and $2 000.00. Dial H. A. Batastini, Punxsutawney, 

Pa. 15767, evenings (814) 938-4124. cations that draw on university and/or tom seat covers made to fit. CHICAGO 

sought for art and revival programs. Lo- 

where, finest materials, LOW prices. Cus- 

jrive-in managers for West Coast area- 

Fringe benefits including hospital and 

professionally oriented communities with USED CHAIR MART, 1320 So. Wabash, 

retirement program. Send resume and 

lopulations over 75,000 are most preferrble. 

Percentage leases preferred. Reply 

Chicago, 60605. Phone. 939-4518. 

Dhoto to Syufy Enterprises. 288 Turk FOR SALE: 4.5 F-2 Kollmorgen lens and 

St.. 

Ultra 

"Ian Francisco, Calif. 94102, Att: OPERA- 

Panatar attachment. Box 16, Napoleon, 

Indiana 47034. 

New and rebuilt theatre chairs tor sale 

SPECIALISTS IN REBUILDING CHAIRS. 

Boxoffice. 2775. 

TIONS DEPT. 

PRIVATE PARTY WILL rent, lease, purchase 

indoor and/or outdoor theatre in where. Seating Corporation of New York, 

We buy and sell old chairs. Travel any- 

MANAGERS. concessionaires, others. 

Oregon, Washington, northern California. 247 Water Street. Brooklyn, N.Y., 11201. 

Send resume. Krim Enterprises, 16300 West EQUIPMENT WANTED 

Boxoffice, 2778. 

Tel. (212) 875-5433 (Reverse charges) 

Wne Mile. Southfield, Michigan 48075. 

FIRST CLASS REBUILDING since 1934 

313) 559-5566. 

Arthur Judge. 2100 E. Newton Ave., Milwaukee, 

Wisconsin 

USED EQUIPMENT bought and sold. 

Best prices Texas Theatre Supply, 915 THEATRES FOR SALE 

SALES MANAGER FOR THEATRE So. Alamo, San Antonio, Texas 78205. 

_QUIPMENT. Good salary plus participation 

for right man. Roy Smith Co , Box 

tre Broker, P O Box 31406, Dallas 75231. 

WE SELL THEATRES. Joe Joseph, Thea- 

MISCELLANEOUS 

1646, Jacksonville, 32203. 

AMPLIFIER for 200 car drive-in. Also Phone (214) 363-2724. 

speakers. 800 amp. or more rectiiier, 220 

EXPANDING NEW ENGLAND CIRCUIT V. single phase. Will buy equipment from TWO 400 car deluxe drive-ins. Southwest 

Texas. Year round operation. Low books. Check with Order, $2.00 each 

FOR SALE: Limited Quantity of 1973 date 

eekmg aggressive and promotion mindid 

individuals for management positions Mo. (417) 935-2232. 

down payment. Will finance. Good terms. Special prices to dealers United Theatre 

small drive-in. Harold Owen, Seymour, 

Dpportunity for advancement. Send resume 

and current photo to Boxoffice, 2774. 

Boxoffice. 2698. 

Supply, Box 6481, Jacksonville, Florida 

37705 

WANTED: 18" lamps, soundheads, Century 

CC or E-7 mechanisms. T. P. C, beautiful and well kept modern theatre, umentary wildlife or outdoor feature films. 

NORTHWEST CHICAGO, extremely WE'RE IN THE MARKET FOR good doc- 

THEATRE MANAGER WANTED. Eastern 452 Madero, Guadalajara, Jai., Mexico. now operating at a profit. For sale or Write Boxoffice, 2764. 

ihore, Maryland. Boxoffice, 2776. 

lease. Gall attorney Frank Oliver, ANdover 

3-4665. Only interested parties need 

WE BUY, 

TOP PRICES PAID — 

SELL AND EXCHANGE old 

For soundheads, 

movie material—stills, posters, lobbys, 

inauire. 

lamphouses, rectifiers, projectors, lenses 

pressbooks. Memory Shop, Box 365, Cooper 

Station, N. Y. 

and portable projectors. What have you? 

POSITIONS WANTED 

NEW TOWN AREA CHICAGO, theatre 

C, 10003, Phone 473- 

STAR CINEMA SUPPLY, 217 West 21st St., 

2404. 

for sale or lease, completely redecorated 

New York, 10011. Phone (212) 675-3515. and equipped. Call attorney Frank Oliver, 

CIRCUIT ACCOUNTANT - CONTROLLER 

ANdover 3-4665. Only interested parties 

leeks challenging opportunity. C.P.A. and 

need inquire. 

Iniversity background. Boxoffice, 2777. 

FILMS FOR SALE 

GOLDEN OPPORTUNITY. For sale or SUBSCRIPTION ORDER FORM 

Only circuit of theatres of its kind, 

burlesque stage shows and adult BOXOFFICE: 

POPCORN MACHINES 

16mm CLASSIC". Illustrated catalog 

movies. All proven winners. Will provide 

25c. Manbeck Pictures, 3621-B Wakonda 

825 Van Brunt Blvd. 

booking for stage shows and movies. 

Drive, 

ALL MAKES OF POPPERS, caramel corn 

Des Moines, Iowa 50321. 

Reason for selling: Firm going into film Kansas City, Mo. 64124 

Kjuipment, floss machines, sno-ball marhines. 

Krispy Korn, 120 So. Halsted, Chi- 

Please enter my subscription to BOXproduction. 

Apply Boxoffice, 2773. 

:ago, 111., 60606. 

FOR SALE! Excellent adult theatre in 

OFFICE. 

EDUCATION-INSTRUCTION 

Moline, 111. Terrific value at $75,000. Write 

Midwest Theatres, 8816 Sunset Blvd., L.A., 

VAN MAR ACADEMY. M P. Acting. 6017 Ca. 90059 for information. 

BUSINESS STIMULATORS 

Sunset Blvd., Hollywood, Ca. 90028. (213) 

1 YEAR $10 

274-1937, 467-7765. 

BINGO CARDS. S5.75M. 1-75. Other 

THEATRES FOR LEASE 

James available. Off-On screen. Novelty 

D 2 YEARS $17 

james, 1263 Prospect Avenue. Brooklyn 

lew BENNINGTON, VERMONT THEATRE. 

York. (212) 871-1460. 

SOUND PROJECTION 

Fully equipped. Available for lease. Call 

Chas. G. Harte, (802) 442-8561. 

Build attendance with real Hawaiian MAINTENANCE MANUAL & 

Outside U.S., Canodo ond Pom-American 

Union, $15.00. Per Year. 

>rchids. Few cents each. Write Flowers oi 

MONTHLY SERVICE BULLETINS FOR LEASE: Burlesque Theatre (Show 

rlawali, 670 S Lafayette Place, Los Anjeles 

Cc: !. 90005. 

tact 183rd St. Theatre, 18192 Collins Ave., 

and Film) Good $$$ Opportunity. Con- 

A GUIDE TO BETTER SOUND REPRODUC- 

Miami Beach, Fla. 33160. Phone 949- 

9401. 

BINGO CARDS DIE CUT. 1-75, 1500 TION AND PROJECTION— For exhibitors, 

D Remittance Enclosed 

combination. Different color, 500 in each theatre circuits, projectionists. Simplified 

INDOOR—700 SEATS. Fully equipped 

gackage. $5.75 per thousand. Premium instructions on "how to repair projectors operating theatre. Important fast growing, 

. roducts, 339 West 44th St., New York, and sound equipment." Automation Equipment—NEW 

AND OLD Simplex, Brenkert, 

booming community. Population over 120,- 

D Send Invoice 

M. Y., 10036. Phone: (212) C! 6-4972. 

000. Manager apartment adjoining. Owner 

Century, Ballantyne, Monograph, etc. . . . 

retiring. Victor Lee, 37411 Fremont Blvd., 

Xenon and Arc Lamps . . . Generators Fremont, Calif. 94536. (415) 793-3134. THEATRE 

and Rectifiers . . . "Step-By-Step" service 

data on Vacuum Tube and Transistor amplifiers 

LOOKING 

FOR A JOB? 

. . . Speaker Systems . . Screens 

STREET 

. . . Optics, etc. . . . SCHE- SUPPLY HOUSE FOR SALE 

MATICS AND DRAWINGS ... We keep 

you up-to-date on NEW developments in THEATRE SUPPLY HOUSE IN TEXAS. TOWN 

STATE 

equipment every month . ALSO, Doing plenty of business. $20,000.00 down 

MONTHLY SERVICE BULLETINS AND NEW JOE JOSEPH, Box 31406, Dallas, Texas 

PAGES FOR YOUR LOOSE-LEAF MANUAL 75231. 

every month for one year. Over 150 pages 

ZIP CODE 

try the "Positions Wanted" — 8V2 x 11" Loose-Leaf Practical Manual 

The price? ONLY S9.95 in U.S.A.. Canada. 

column of Boxoffice's 

Data is Reliable and Authentic. Edited by MARQUEES SIGNS 

NAME 

the writer with 35 years of ExDenence; 13 

"Clearing House" page 

years Technical Editor the MODERN THE- Designed. Engineered. Built, Erected. 

ATRE. (Cash. Check, or P.O. No CODs.) Maintained on lease or purchase 

POSITION 

plan. 

WESLEY TROUT. EDITOR. Bass Bldg.. Box BUX-MONT, Leasing and Maintenance 

575. Enid. Oklahoma 73701. 

Horsham, Pa. (215) 675-1040 

30XOFFICE :: August 28. 1972

HENRYDARROWandCHIEFDAN 

s 

Premiere Fell Attraction at the 

Radio City Music Hall 

BOB HOPE • EVA MARIE SAINT 

RALPH BELLAMY- FORREST TUCKER 

CANCEL MY 

RESERVATION 

«.thANNE ARCHERas-cra^y -co-siamngKEENAN WYNN 

- 

GEORGE as -ow Bea^- - 

= reenpia, »y ARTHUR MARKSandROBERTFISHER 

Based on the novel' The Broken Gun by LOUIS L'AMOUR • E«ecut«e Producer BOB HOPE • P-od/edsv GORDON OLIVER Directed bv PAUL BOGART N BfO! |~» 

IKlrt'C:--jri:ilonCc-pifi «. 

CEHEItl AUDIENCES 

S>

Section Two

i the 

mm 

KING 

mteri 

*more'n more call 

for the 

"Proven Profit 

Package" 

the Dispensers 7 the Buttercups _{ 

SERV-O-MAT... 

fully automatic 

butter dispenser 

. . . new, modern, 

. 

efficient and durable 

. . Trigger 

touch bar efficiently 

dispenses 

controlled portions 

of hot butter. 

Deluxe Butter Server 

te&Sn lighted low cost, manually operated 

for small volume locations. .. controlled 

heat. 

with VITA-GLAZE* 

in the nation's 

most sought after, 

4 sizes. Wax free, 

leak-proof ... in 

in the familiar 

brown and yellow, 

M.mmM. m-iimi Name Brand, BUT- 

NEW TUB! TERCUP'" imitated 

but never duplicated. 

REGULAR V24 24 02. .25* 

'CUp j 

LARGE V-32 32 02. . 35* 

ftpB»i' KING V-46 46 02. . 50( 

TUB MDU 5 85 02. . 1.00 

the Sales Accessories 

INTERMISSION TRAILER — 

35mm, Color by Technicolor, Hollywood 

produced 40 second power 

packed entertainment selling 

BUTTERCUP. 

Giant 24" Plastic Replica in Brown 

and Yellow (illuminated). 

Complete, Free Catalog, 

illustrated to show sales getting 

display items. ..the way to increased 

volume without increased 

overhead and sales attendents. A 

complete profit line. 

* VITA-GLAZE 

developed for exclusive use on "". 

BUTTERCUPS1 The paper 

coating that prevents leaking and has that appealing 

"satin-soft" finish. 

1109 NORTH MAYFAIR ROAD 

MILWAUKEE, WISCONSIN 53226

M. mpw 

Help us supply a demand. 

Just four years ago Dr Pepper was just 

an insignificant droplet, in a sea of other 

soft drinks. 

We knew we were good, but despite all 

our pleas only a few would come to our aid. 

Then a funny thing happened. We 

learned to swim. And along with some 

concessionaires and outlets we began 

to turn the tide around. But now 

that the cunent's changed, we're really 

getting swamped. Not by other soft drinks 

but by thousands of people who're 

demanding Dr Pepper. And happily for us 

the few who were our staunchest supporters 

received their reward in extra profits. 

Support Dr Pepper, by helping us 

create and supply the demand. You'll help 

supply yourself with some extra profits. 

Write Fountain Division. Dr Pepper Company, P.O. Box 5086. Dallas. Texas 75222. 

Dr Pepper® and Pepper® ire registered trademark] of Dr Pepper Company, Dallai, Tenaa. 1972. ©Dr Ptppet Company Wl 


MODERN THEATRE 

BUYERS' DIRECTORY and 

REFERENCE SECTION 

AUGUST 2 8, 1972 

con t e n t 

DESIGN 

AND CONSTRUCTION 

PROJECTION 

AND SOUND 

Multi-Level Skyline Cinemas Located in Toronto 

Hotel J. W. Agnew 6 

Alpha View Corp. Opens Two New Theatres in Louisville, 

Ky 10 

Two Auditoriums Added to Existing Theatre in Macon, 

Ga Sam Lucchese 12 

Panama City Unit Is First Twin in Central America 14 

EMI Cinemas & Leisure Opens Triple Theatre in 

Birmingham, England 16 

American Multi Cinema Builds 96-Seat Unit Adjacent 

to Suburban Denver Four-Plex Jack Rose 18 

Dickinson Circuit Remodels Trail Theatre, Olathe, Kas 22 

Interior Graphics Decorate Odeon Twin in Hamilton, Ont. 24 

A PORTFOLIO OF THEATRE PLANNING IDEAS 

Odeon I & 

II Theatre, Hamilton, Ont 29 

New Construction 30 

Remodeling Hints 32 

The Heart of the Theatre 33 

Multi-Unit Complexes 34 

Lobbies That Invite 35 

Concession Stands That Sell 36 

What's New at the Drive-Ins 37 

Spare No Effort to Provide Best Possible Projected 

Image Wesley Trout 44 

Ashcraft Xenon Lamphouse to Debut Soon 59 

Methods of Reducing Heat in Xenon 

Lamphouses Leonard Pincus 60 

Importer Sees Good Future for Improved Arc 

Carbons James V. Blevins 65 

Caring for Test Instruments and Films Wesley Trout 66 

DRIVE-IN 

THEATRES 

Family Pitches in to Help Rebuild Damaged Screen 38 

Design of Circular Airer Is Improved 40 

REFRESHMENT SERVICE 

Concessions Change by Walter Reade 64 

Coca-Cola Brochure Outlines Food Service Techniques 74 

MANAGEMENT, MAINTENANCE, 

OPERATION 

Shape of the Industry Altered by Changing Roles and 

Concepts Spero Kontos 26 

Maintenance Checks for Older Buildings 42 

The New Movie House and the Future of 

Theatres Roger K. Leib 48 

Cable TV Promises Another 'Traumatic Era' for 

Exhibition Sherrill C. Corwin 54 

Exhibitor Ranks Need Development of 'Second 

Team' Allen M. Widem 61 

Doorman Seen as Representative of Company 

Image Allen M. Widem 68 

Non-Irritating Theatre Management C. B. Akers 70 

THOMAS L. PATRICK, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in one issue each month. Editorial or general business correspondence should be addressed to Associated 

Publications, 825 Van Brunt Blvd., Kansas City, Mo. 64.124. Wesley Trout, Technical Editor; Eastern Representative: James A. Young, 1270 Sixth Ave., Rockefeller 

Center, New York, N.Y. 10020. Western Representative: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028. 

The MODERN THEATRE SECTION

sleek 

compact 

complete 

A totally new sound system 

by Kelmar...and only $1,230.* 

Kelmar's new AS-7200 theater sound system 

is really sleek ... a totally new design concept 

makes it incredibly easyto install and operate. 

The system is all solid-state, and is designed 

especially for theaters. .. it measures 

a compact 15!/2 H x 11 D x 10% W. 

It comes complete with dual power amplifiers 

and a DC exciter lamp supply. Solar cells 

with mounting hardware and leads are included... 

all you have to supply is the loud 

speaker system. 

If you're planning a new theater or if 

you want to replace an existing sound 

system, call your local Independent 

Theater Supply Dealer or contact 

Kelmar for complete details. 

'Suggested list price 

0" 

Kelmar Systems, Inc. 169 East Second Street 

Huntington Station, N.Y. 11746 516-692-6131 


Concession stand, above, is hunted on middle of three levels. Boxoffice and entrance. 

below, are located off hotel lobby. 

SKYLINE 

CINEMAS: 

TORONTOS 

THEATRE 

IN A HOTEL 

By J. W. AGNEW 

IIn seeking a unique location to 

develop into a successful theatre operation, 

a hotel lobby was chosen by Century Theatres 

Management Limited for its new Skyline 

Cinemas in Toronto. The twin theatres 

are actually a part ol the spacious 

Skyline Hotel lobby, within a short distance 

of the city's international airport, and were 

opened last October. 

The theatre complex exists on three levels 

extending downwards from the ground level, 

with the auditorium occupying the lowest 

level, and extending up through the mezzanine 

level to the underside of the ground 

level. The three levels consist of: ground 

floor, with the entrance off the main lobby 

into a circulation area: from here a grand 

staircase leads downwards to the mezzanine 

level, and from here to the foyer and auditoriums 

on the third, or lowest, level. 

In greater detail, the entrance is surmounted 

by a full-width feature sign. The 

north wall is wood paneled with an illuminated 

display case recessed into the paneling. 

The east wall is similarly paneled, as is 

the circular, free-standing boxoffice counter. 

The wall behind the boxoffice is glazed 

and covered with lull-length translucent 

linen draperies. 

The ground floor circulation area beyond 

the entrance doors is similarly finished, with 

the north and west walls paneled and the 

opposite walls glazed. The entire area is 

carpeted, as is the ten-foot wide grand 

staircase leading down to the lower levels. 

This staircase has a duratex-finished balu- 

Continned on page 8 


44We believe 

the Irwin Citation 

equals or exceeds 

any seat on the market 

in every way 5* 

We've used several different makes of chairs and 

we're familiar with most others, manufactured both in 

mid mil ill Grand Rapids — and we've standardized on 

the Irwin Citation. We've installed Irwin chairs in 

seven 

iheatre auditoriums now and we believe thej equal or 

exceed .my scat on the market in every way. 

We chose Irwin basically for three reasons. First, although 

they're an old line company, their facilities are modern 

and efficient. Second, the installation and their service 

have been excellent. Third. Irwin is competitively priced. 

As for comfort, we have tried the gimmick chairs and 

quite honestly, I'd rather sit in the Citation any day of the 

week. Frankly, I wouldn't hesitate to tell any exhibitor to 

look at Irwin if they are considering new seating." 

We like the way he said that. Call us and we'll tell you more. 

Irwin Seating 

Company 


Automated projection booth, above, and 

mid-landing hum upper level. 

• i I i • 

i i i i i i I i 

Grand staircase, as seen from the mezzanine or foyer level. 

i 

I I I » I i \ \ 

Rca: view of auditorium of Skyline Cinema 1 on lower level. 

SKYLINE 

CINEMAS 

Continued from page 6 

strade surmounted by a heavy, dark-stained 

natural hardwood handrail. 

The walls below the ground floor level 

are drywall. finished with a gold-covered 

vinyl wallpaper having a slight pattern. The 

manager's office is glazed on one side and 

is visible from the main staircase. Washrooms 

are also on this level, and the walls 

here are glazed to full height with separate 

vanities in the women's washroom for 

powder room and lavatory basins. A green 

tile with orange-colored toilet partitions has 

been used in the women's washroom, and a 

grey-green tile with soft brown colored partitions 

in the men's washroom. 

The confection area at the foot of the 

grand staircase, on this level, serves both 

cinemas. 

Walls of the 293-seat Cinema 1 are 

painted a 

soft green on drywall. The ceiling 

is similar, but steeped to provide the required 

acoustical balance and to house spotlights. 

The face wall of the projection room 

that extends approximately 18 feet above 

the rear seats of both auditoriums is finished 

with two-inch and three-inch vertical 

wood battens spaced three inches on centers 

and naturally finished over black-finished 

fibreglass insulation. 

The rear wall of the cinema is carpeted, 

as are the aisles and stage. The carpet color 

matches the green walls and seats. The 

speaker room walls are also finished with 

black-painted fibreglass insulation, hut this 

area is covered by the screen and proscenium 

draperies. The larger 411-seat Cinema 

2 has the same decor, except that the color 

scheme is deep purple. Both cinemas have 

fully automated projection booths with 

Cinemeccanica equipment. 

Ml 

8 The MODERN THEATRE SECTION

T,he aight 

we were presented 

with our 

Academy Award 

for 

Technical Achievement, 

Fred Beck 

was back at the plant 

testing lainphoiises*- 

20 on - 5 off, 

20 on - 

5 off. 

Maybe that's the reason we won. 

* Night and day, 20 minutes on and 

5 minutes off, ORG lamphouses are 

continuously tested. To date, over 

1 0,000 hours of testing time have been 

accomplished to provide the theatre 

owner with the ultimate in performance 

and reliability. 


fc 

Lift Optical Radiation Corporation 

6352 N. Irwindale Avenue, Azusa, California 91702 • '213) 969-3344 

9

UNIQUE TRIPLEX 

CONCEPT 

Alpha 1, 2 and 3 in Louisville, Ky. are each located in 

shopping centers in different sections of the city 

#\ii>iia View Corp., a division 

of Monarch Theatres of Chicago, has opened 

its new Alpha 2 and Alpha 3 Cinemas 

in Louisville, Ky. Alpha 1 opened in December 

1970. and. according to Bruce Shinbach, 

president of Alpha View, "The unqualified 

success of Alpha 1 has convinced 

us that small comfortable theatres, located 

in heavily populated areas in large suburban 

shopping centers, can compete effectively 

with the larger downtown and other firstrun 

complexes in the city." 

Alpha 1, 2 and 3 differ from the other 

theatres with 1-2-3 designations in that 

each theatre is located in a different area 

of town rather than in one complex. Alpha 

1 is located in the K-Mart Shopping Center 

on Dixie Highway, Alpha 2 is located in 

the vast Indian Trail Shopping Center on 

Preston Highway, and Alpha 3 is in the 

Holiday Manor Shopping Center on Brownsboro 

Road. This gives the three cinemas a 

rather complete coverage of the entire 

Louisville area. Each shopping center contains 

well over 1,000 free well-lighted parking 

spaces, and each center is easily reached 

from the town's major expressways. 

Each theatre was designed with the total 

comfort of the patron in mind. In addition, 

each theatre is also as maintenance-free as 

possible. There isn't a light in the theatre 

over ten feet high, and the auditoriums 

feature white ceramic coach lanterns which 

are dimmed during the show but which 

provide ample light when turned up high 

for cleaning and meetings held during the 

day in the auditorium. Lobby walls are 

either natural brick or are covered with 

wallpaper which can easily be washed down 

with a damp cloth when necessary. 

The entrance sidewalk to each theatre 

contains a ramp for patrons in wheelchairs, 

and there are no steps to negotiate in the 

theatres themselves. Upon entering the theatre, 

patrons are impressed with the stunning, 

yet tasteful, manner in which the 

theatre 

has been decorated. Walls are either 

natural brick or covered with a rich gold 

and brown foil paper. The wall directly behind 

the concession stand is decorated with 

bright red and blue dots that immediately 

bring the customers' eyes toward the concession 

area. The cashier desk is covered 

in mahogany Formica, with feature strips 

in ebony Formica covering the wall behind 

the cashier. Directly over the cashier desk 

are two leaded glass lanterns imported 

from Germany. 

Brick walls on either side of the cashier 

desk contain paintings obtained from local 

artists for display. The exhibits are changed 

monthly. Directly across from the concession 

stand is a special metal sculpture 

done especially for the Alpha Cinemas by 

the noted Chicago artist, William Stege. The 

concession stand itself is 17 feet in length 

and was made to match the other decor in 

the theatre. It contains an elevator popcorn 

warmer, five-foot candy case, storage space 

beneath, ice machine which recesses under 

the counter, and dispensing equipment for 

cold drinks. The stand is covered with a 

rich ebony Formica with strips of white. 

The auditorium seats 500, and contains 

Irwin Citation chairs with red upholstery 

and black backs. Blue and red stripes cover 

the walls, with sections of black material on 

either side of the screen masking to give 

the picture a floating effect when the lights 

are turned down. Lobby and aisle floors 

are covered with a red and black carpet 

from Alexander Smith. 

According to Shinbach. more Alpha 

Cinemas are now under consideration in 

Kentucky. Indiana. Ohio and other sections 

of the country where larger shopping center 

and high-rise apartment complexes are now 

under construction. 

CREDITS: 

Builder: Dahlem Construction 

Carpeting: ALEXANDER SMITH 

Corn ession Counter: Manley, Inc. 

Ice Maker: Scotsman 

Lamps: Xetron 

Miscellaneous Equipment: 

Lawrence Metal 

Outside Display Cases: Champion 

Popcorn Warmer: MaNLBY, Inc. 

Projectors: Century 

Rewinds: GOLDBERG 

Screen: Hurley 

Seats: Irwin 

Signs: Neon Art 

Sound: Century/Altec 

theatre Supplies: Hadden THEATRE 

Supply 

Turnstile: Autotrac 

Wall Covering: Soundfold 


FOR THE MULTI and MINI TYPE THEATRES 

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Also Large Reel Projectors... Manual or Automated 

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VICTORIA 

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For Complete Details See 

Your Theatre Equipment Dealer 

BOXOFFICE :: August 28, 1972 11

New three cinema complex, n>p left, is located in Macon, Ga., shopping center. At 

opening of new auditoriums, top right, city manager Jack Herndon and John Stembler 

jr. flank hostesses. At lower right. Herndon and Stembler are shown with E. E. 

Whitaker, circuit vice-president and operations manager, and circuit construction 

executive George Bagby. 

TWIN ADDED TO THEATRE 

Georgia Theatre Co. s Westgate Theatre in Macon 

is transformed into triple unit 

By 

SAM LUCCHESE 

IVIaking three grow in 

space allotted 

for one may be easy for the green 

thumb guys, but working it out with theatres 

takes a bit of doing. This neat trick was 

turned by the Atlanta-based Georgia Theatre 

Co. by adding a twin cinema to the company's 

existing Westgate Theatre located in 

the Westgate Shopping Center on Pio Nono 

Avenue in Macon. The result is one of the 

finest theatre facilities in Georgia and the 

Southeast. 

Ground was broken in September, 1971. 

Built back-to-back, the theatres are served 

by one projection booth, with one boxoffice 

and a single concession stand. A crash building 

program, plus some luck with a rather 

mild winter, permitted the unveiling of the 

twin addition in late February, this year. 

A name change was in order and now the 

facility is designated as Westgate Cinema 

Center (I) Gold; (II) Red, and (III) Blue, 

with rocking chair seating in all three auditoriums. 

Since all 60 of the Georgia Theatre 

chain's conventional theatres (all within the 

State of Georgia) arc equipped with "rockers." 

it has come to be known as "The 

Rocking Chair Circuit." 

Westgate Cinema's original seating capacity 

was close to 1,000, the new twin has 

auditoriums seating close to 1,150, about 

12 

equally divided between the two. The chairs 

in Cinema I are Heywood-Wakefield rockers, 

while the new Blue and Red seats were 

installed by Massey Seating Co. and are 

known as Astro-Loungers. 

Walls in the three theatres are completely 

covered by drapes to match the coloring 

in 

the seating and carpeting. 

In the new addition the lobby was finished 

in cherry paneling and the lighting 

was designed to reflect the paneling and 

carpeting, giving the lobby added depth 

and beauty. 

Paneling also was installed in the existing 

Westgate I, which was recarpcted in the 

original fabric and a strikingly beautiful 

fountain, colorfully lighted, was erected in 

the spacious lobby that ties the three theatres 

together, and adds an atmosphere of 

spaciousness and warmth lo the entire layout. 

Westgate Center's concessions counter has 

been blended in to fit and serve all three 

auditoriums. Counter tops are finished in 

white and gold Formica, the sides arc made 

of cherry paneling and the tile around the 

concessions counter and under the fountain 

is a golden pattern blending in harmoniously 

with the theatres. A lake and mountain setting 

mural occupies the wall 

lacing the concessions 

counter. 

A combination open house and invitational 

screening was held prior to the formal 

opening, with Macon Mayor and Mrs. Ronnie 

Thompson, city councilmen and county 

commissioners as special guests as well as 

representatives of the news media. The picture 

screened was Walt Disney's "Bedknobs 

and Broomsticks." 

A cocktail party and buffet dinner for 

the special guests, including a contingent 

from Filmrow in Atlanta, was held at the 

Sheraton Motor Inn. 

Georgia Theatre Co.'s Macon city manager 

Jack Herndon, a veteran showman, 

introduced Mayor Thompson, who welcomed 

the "new twins" as an asset to the 

City of Macon. John Stembler jr.. GTC's 

concessions manager, welcomed the dignitaries 

to the theatre and introduced three 

lovely young ladies who served as hostesses 

at the party and the screenings. They were 

dressed in evening gowns, Rachel Blair in 

gold, to represent Cinema I. Earle Methvin 

in red for Cinema II and Juanita Raleigh 

in blue to match Cinema III. 

Others present from the Atlanta home 

office for the opening were president and 

Mrs. John Stembler jr., vice-president in 

charge of operations E. E. and Mrs. Whitaker, 

Mr. and Mrs. Bill Stembler, T. H. 

Eubanks, secretary and treasurer, Dennis 

Merlon, assistant to Mr. I iibanks, and 

Marvin Doris, of the booking department. 

George Bagby, the circuit's new construction 

executive of Charlotte, also was present. 


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Built-in monitor, too! 

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Ml 

u* MKumro mm 

BIENVENIDOS 

GEMELOS OE 

SAN MI6UELIT0 

HOY 9 All AM 

CINES GEWEIOS 

ABR1M0S EL JUEYES 

7PM 

Dual marquee at Cine Centro San Miguelito welcomes patrons to 

opening festivities. 

Workmen install lS.\40-foot Lenliclite screen by Hurley in one 

c/ the Cine Centro auditoriums. 

CENTRAL AMERICA'S FIRST TWIN 

Located in the middle of a 

commercial center in San Miguelito, a 

suburb of Panama City, Republic of Panama, 

with a population of 75,000, the 

Cinema Center of San Miguelito has the 

distinction of being the first twin theatre 

operation in Panama and Central America. 

Total cost of the commercial complex was 

in the half-million-dollar range, with the 

owner, Circuito Bella Vista, handling the 

theatre operation and renting out the rest 

of the complex to other concerns. 

Tickets are priced at rates which haven't 

been seen in this part of the world for 

quite some time. Admission is 60 cents 

and 25 cents (adults and children, respectively) 

from Thursday through Monday, 

and 35 and 20 cents on Tuesdays and 

Wednesdays. 

Patrons for either auditorium purchase 

tickets at a common boxoffice in the middle 

of the lobby. One doorman takes the 

tickets and patrons are directed to the appropriate 

auditorium. Auditoriums are built 

back-to-back, with a centrally located concession 

stand to serve both theatres. 

Equipment features 18x40-foot Lenticlite 

screens by Hurley, Century projectors, 

Simplex soundheads, Ashcraft lamps and 

Kneisley rectifiers. Equipment for one theatre 

was assembled from second-hand parts 

in Panama, and equipment for the other 

was purchased from Theatre Equipment Co. 

in Matthews, N.C. A Victor 16mm projector 

was purchased for special features 

and documentaries. Each theatre seats 550 

and utilizes wooden chairs made in Costa 

Rica. The theatre is air conditioned throughout. 

It is the present policy for each auditorium 

to show a double feature. The theatre 

layout prevents patrons from changing 

from one auditorium to the other. 

The twins were open to the public after 

an all-out newspaper and television campaign 

inviting all the twins living in the 

San Miguelito area to register for free passes 

and other prizes. In all, 31 pairs of twins 

showed up at the opening, ranging in age 

from one year to 22 years. At five in the 

evening, some 800 guests were on hand 

for the opening ceremonies. The Mayor 

was the main figure, and, after a short 

speech, he handed over a pair of scissors 

to one of the girl twins so she could cut 

the ribbon (a piece of motion picture film) 

and the theatre could be declared inaugurated. 

Cocktails were served, documentaries 

and short subjects were shown and each 

patron received an ashtray appropriately 

printed for the occasion. 

I 

Booths feature Century projectors, Simplex soundheads, Ashcraft 

lamps and Kneisley rectifiers. 

14 

One doorman takes tickets for both auditoriums; central snack 

bar serves all patrons. 


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Auditorium of ABC I . with 

a seating capacity of 320. 

EMI 

OPENS 

SIXTH 

TRIPLE 

COMPLEX 

Auditorium of ABC 2. with a seating capacity of 475. 

Auditorium of ABC 3, with a seating capacity of 170. 

Peter King, left, managing director of EMI 

Cinemas and Leisure Ltd.. greets Birmingham 

Deputy Mayor J. S. Wells and Mrs. Wells. 

16 

EMI Cinemas & Leisure, Ltd., Great 

Britain's largest theatre chain, has recently 

opened its sixth triple-theatre complex. The 

city of Birmingham is the site of the newest 

tri-cinema. 

The new complex will be known as the 

ABC 1. 2 and 3 Birmingham. The theatres 

seat 320, 475, and 170 respectively. 

Peter King, managing director of the 

275-theatre chain, pointed out that the 

multi-cinema provides a seating flexibility 

within a single building that makes it possible 

to cater to the widest variety of taste. 

"The great advantage of the multi-cinema 

is its flexibility," King said. "The largest 

auditorium is showing a popular general 

release expected to sustain a fairly limited 

run. The middle-sized theatre will be exhibiting 

the anticipated long-run 'spectacular,' 

while the smallest cinema will fill its 

seats with the smaller but generally undercatered-for 

audience for the foreign-language 

or so-called specialist film. If wrong 

decisions have been made, then that film 

will not necessarily need abruptly to be 

withdrawn, there can simply be a reshuffling 

within the complex." 

Since November 1961, EMI has opened 

triple theatres in Edinburgh, Dublin, Romford. 

Luton, and Chatham. Two additional 

triple cinemas are planned to open at Croyden 

and Gravesend towards the latter part 

ol this year. 

In addition, EMI has built dual cinemas 

in London, Leeds, Bournemouth, Leicester, 

Staines, Manchester, Basildon, Reading, 

Southampton, Ewell, and Cambridge. 

EMI Cinemas & Leisure, Ltd., is a part 

of EMI Limited, the international electronics, 

records and entertainment group. 


BRIGHTEST 

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COOLEST 

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heat filter systems with 

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LONGEST 

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1,000 hour warranted life of 

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NEW STRONG 

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17

Out House, at left, is 96-seat unit built adjacent to Buckingham 4 

Theatres in suburban Denver shopping center. 

Layout and decor of Buckingham 4. shown above, is typical of 

othet three auditoriums iii the complex. 

AMC BUILDS UNIT ADJACENT TO 4-PLEX 

The Out House, a 96-seat theatre built in an unoccupied space, 

was completed while original Buckingham 4 was remodeled 

By JACK ROSE 

IMi.xi ro mi Buckingham 4, in 

Aurora. Colo., a Denver suburb, there was. 

in the Buckingham shopping center, a 26x 

50-foot unoccupied space, and American 

Multi Cinema of Kansas City, owner of the 

Buckingham 4. decided to make use oi it. 

I hey built a 96-seater, and named it The 

Out House. This is probably the smallest 

motion picture theatre in the Denver area. 

Programs will include new films as well as 

many old ones that will be in Keeping with 

the decor ol I he Out House. 

Remodeling was going on in the original 

four auditoriums and lobby while The Out 

House was being built. Wall carpeting was 

installed over the original walls. The seating 

capacities of the original four theatres 

are 264. 330. 300 and 264. in keeping with 

the trend to make film theatres smaller. I he- 

Out House was designed by Robert Goodfriend, 

general manager of American Multi 

( mema. The cost of equipment for the 

original four was $50,000, with $10,000 

being spent on equipment occasioned by the 

building of The Out House. 

Being in a shopping center, there is a 

parking capacity ol 4.000 cars, and the 

drawing area includes Denver and several 

of its suburbs, well over hall a million 

people of all classes. 

The remodeling of the Buckingham 4 included 

redesign of the boxoffice and rearrangement 

of lighting and signing in the 

concession area. The boxoffice is now an 

open "floating" design that insures ease of 

ticket sales as well as security both from a 

cash control and ticket control standpoint. 

The cashier can easily contact concession 

personnel or ushers if she has a problem. In 

addition, the boxoffice, concession stand 

and lobby areas, as well as the projection 

booth and all theatres are tied by telephone 

to the manager's office. 

Tickets for all five theatres are sold from 

the one boxoffice. Theatres 1 through 4 are 

sold standard punch and fold machine 

tickets by means of Automaticket machines. 

The Out House uses a hard ticket 

that not only serves as admission but is redeemed 

at the Out House entrance lor special 

concession items, this presently being a 

bag of popcorn and an 8-ounce cup of 

lemonade. A customer may purchase a 

ticket an hour or more before showtime, 

yet is not tied down to waiting within the 

lobby for the show to begin. He also has 

full access to the concession facilities. 

Entering the theatre complex, the customer 

walks down a corridor past theatres 

I. 2, 3 to get to number 4. The restrooms 

are in the areas between 1&2 and 3&4. Due 

to the open lobby, open concession stand 

design, crowd control even on the busiest 

nights requires no rope corrals or other 

complex crowd storage methods. The simp 

ping center mall area is large and open 

with many seat clusters so waiting patrons 

can stroll the mall or sit while waiting for 

admission. Crowd control on normal days is 

handled by one or two ushers. The corridor 

arrangement permits the usher to see the 

lour entrances, thus preventing cross-overs 

or theatre jumpers— those that have bought 

a ticket for one theatre and try to go to 

another, or catch two shows for the price of 

one. 

The concession stand serves not only 

the 

theatre complex, but is also open to the 

shopping center customers. This accessibility 

to the mall has been used with success 

at several American Multi Cinema locations 

and increases the profit margin of the 

concession operation. Items sold include 

candy, popcorn, soft drinks, soft-serve ice 

cream, hot dogs, etc. 

Soft drink dispenser is by Perlick, the 

soft-serve ice cream machine by Taylor, 

with the concession fixtures by Butler Fixture 

& Mfg. Co. of Denver. Refrigeration 

is by Glenco and Victor cash registers are 

used. The concession stand has a center 

area that features a complete kitchen, storage 

and refrigerators. The layout is such 

that one person can operate on slow days, 

set large enough that six can be working 

without interfering with one another. The 

expanded layout allows customers to spread 

out. thus preventing the sight of five or six 

deep waiting for service. 

The Out House is an attempt to build a 

theatre that has a very special atmosphere, 

littering special pictures, yet is easy and 

Continued on page 21 


1 11 ^1 

1^1 

^fl

TC 2104 - MINI Rocking Chair- 

Chairs that look and seem more 

expensive than they really are. 

I 

TC 2106-Airflo Rocking Chair- 

The original theatre rocking 

chair. Lavishly comfortable. 

Better than ever. 

L 

v

Replacing old theatre front and marquee are rough brick, wood 

shingles and red-lettered theatre logo. 

Fully automated no-rewind Roto-matic projection system and 

transistorized sound are among new equipment. 

I xpanded concession and lobb 

antiqued wallpaper. 

Comfortable seats, spacious aisles and Soundfold draperies are 

featured in redecorated auditorium. 

DICKINSON REMODELS TRAIL THEATRE 

Following eight months of extensive remodeling, 

the Trail Theatre has again opened 

its doors to the people of Olathe, Kas. 

Luxurious decor, comfortable seating, and 

the newest projection and sound systems 

characterize the new motion picture theatre. 

Replacing the old theatre front and marquee 

are rough brick and wood shingles 

with "Trail" appearing in big. red letters, 

An expanded concession and lobby area 

boasts rich, thick, wall-to-wall carpeting, accentuated 

by antiqued gold wall paper and 

green foliage. Comfortable new seals and 

spacious aisles provide ample leg mom. 

To insure the finest quality of audio and 

visual reproduction, a fully automated, "norewind." 

Roto-matic projection system and 

a new transistorized sound system have been 

installed. Specially designed Soundfold 

acoustical wall draperies surround the auditorium. 

The New Trail will be managed by John 

Gregg, who has held the theatre's managerial 

position for the past 18 years. Prior 

to joining Dickinson Theatres, he managed 

the Rockport Theatre in Rockport, Mo. 

John, his wife, and two children live in 

Olathe. 

The New Trail Theatre is owned by 

Dickinson Operating Co.. which owns and 

operates 36 motion picture theatres (in Kansas, 

Missouri, Iowa, and Illinois), the Glenwood 

Manor Motor Hotel, and is currently 

developing the Glenwood Mall Shopping 

(enter. Glen W. Dickinson jr.. President of 

the 

organization, commented. "We have exerted 

every effort to provide the people of 

Olathe with one of the finest theatre facilities 

in the Greater Kansas City area. The 

new Trail has been designed to feature a 

combination of luxurious elegance, comfort. 

and outstanding motion picture entertainment." 


CHRI8TIE 

NOUCAN 

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Christie has been making 

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more than 20 years. Today our 

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film handling system 

which permits a 

theatre to be 

completely 

automated using 

a single projector, 

and eliminating 

rewinding. 

ill 

Christie, with the only 

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Laboratories listed 

xenon system available, 

offers equipment that 

will perform beyond 

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For the theatre owner 

there is a bright spot 

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Christie Xenolite. 

xjm 

.--•' : 

r 

\?M? 

V 

;*:>*.•' 

k 

ELECTRIC 

COOP 

3410 West 67th Street 

Los Angeles, California 90060 

(213)750-1151

INTERIOR 

GRAPHICS 

DECORATE 

NEW ODEON 

TWIN 

UNIT 

By J. 

W. AGNEW 

^/deon Theatres (Canada) 

Limited recently opened a new twin-auditorium 

theatre in Hamilton, Ontario. Because 

of the narrow, cramped downtown 

location involved, the architectural devices 

used were particularly interesting. The public 

spaces were arranged in three levels, with 

a spatial penetration which enables ill three 

levels to be visiblv related, one to the other. 

Actually, the decor for these theatres is 

such that is possiblv suited to a motion 

picture theatre alone, and could not very 

well be applied to any other type of theatre 

or public building. The supergraphics 

on the walls are circular and angular in 

design. These are raised three-dimensionally. 

They include light bulbs and reflective 

vinyls, and were actually designed to be 

looked at while moving about the public 

spaces, rather than from any stationary 

position. 

At the entrance is a flat Odeon 24-inch 

sign, plus a flat readograph. The front wall 

itself is brick, with concrete block side 

walls and rear. The entrance has three 

double aluminum doors, set back about four 

led from the front wall, and quarry tile 

flooring. This area has a fluorescent-lit 

ceiling, and immediately above the entrance 

is the readograph with changeable letters. 

The boxoffice has an aluminum counter, 

and is Sweda equipped. 

The foyer and lounge area has carpeted 

floor and stairs, and the painted walls feature 

the impressive graphics. Slender lettering 

spelling the compart) name is situated 

24 


Entrance to Odeon twin (top, opposite) has 

brick front wall and concrete block side and 

Three doable aluminum doors 

rear walls. 

are recessed /oar feet. Fluorescent lighting 

and quarry tile floor are featured in this 

area. Auditoriums (bottom, opposite) are 

similar in construction and design, with 

colored concrete floors and carpeted aisles. 

Red is dominant color in Cinema I , while 

blue predominates in the smaller Cinema 2. 

Interior graphics (top and bottom at left) 

are circular and angular in design and are 

raised three-dimensionally. Graphics include 

light bulbs and reflective vinyls, and were 

designed to be looked at while moving about 

the public spaces. 

above the stairway on the main-floor foyer 

level, and the standee area is also carpeted. 

The washrooms are located on the mezzanine 

level, and feature ceramic walls and 

floors. 

Both cinemas are similar in construction 

and architectural design, with colored concrete 

floors and carpeted aisles. The walls 

and ceilings are painted, and acoustic carpeting 

has been used at the rear. The screen 

area has been draped, and has special 

lighting equipment. The color scheme for 

the larger 659-seat Cinema 1 is paprika 

red, with blue and grey trim, and the drapes 

are of an ecru tone. In the smaller 538- 

seat Cinema 2, blue predominates with red 

and grey trim, and the same shade of 

screen draping has been used. 

The theatres have two confection counters 

—one at street level and one on the mezzanine 

level. The counters are of arborite 

construction, with natural wood finish. 

CREDITS: 

Architect: SPRACHMAN & GlLLER 

Automation: Rank-Essoldomatic Mark III 

Builder: M. S. Hai'PY 

Carpet: Simpson 

Changeable Letters: Zip 

Dimmers: STRAND 

Lamps: XEBEX 

Lenses: Kollmorgen; Prominar 

Projectors: Cinemeccanica 

Rectifiers: Xebex 

Rewinds: Neumade 

Seats: Canadian Seating Co. 

Speakers: Altec 

Spotlight: Strong 


RCA theatre 

sound service 

never gives you 

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Isn't that what you'd 

expect from 40 years 

of experience? 

RCA has sound service down to a system. 

Full, rich sound when you want it. 

Silent when it should be. With no trace 

of static. RCA theatre sound service 

is planned to assure award-winning 

performances from your optical and 

magnetic sound systems, single or 

multiple track equipment. 

You can keep your sound system 

rolling as smoothly as you want it. 

Contact an RCA Theatre Service 

Technician. Thousands of exhibitors 

do. 

They're at your service from coast 

to coast. Write or phone for details. 

RCA Service Company 

A Division of RCA 

Technical Products Service 

Bldg. 204 2, Camden, N.J. 08101 

Phone: (609) 963 8000 

Ext. PY 4129 

26 

ItCil 

All Facets Are Affected 

Roles 

and Concepts Change Constantly 

To Alter the Shape of the Industry 

By SPERO L. KONTOS 

Dikin(, THE last several years, 

several words with new definitions have 

been added to our 

vocabulary: mini, micro-mini, 

mini-mini, 

twins, duos, quads, 

uppers, 

nxplexes, 

downers, and piggybacks. 

A mini theatre is 

best described as a 

house of roughly 300 

seats, dependent upon 

the area where situ- 

Spero Kontos 

a ,ed; b a sma] , tQWn> 

100 to 200 seats; in a medium-sized metropolitan 

area, 150 to 300 seats, and perhaps 

in a major metropolitan area, 300 to 

400 seats. 

A micro-mini theatre is nothing more 

than a small mini theatre, generally under 

a hundred seats. The connotation of a micro-mini 

changed recently. Now, the public 

regards a micro-mini within two categories: 

the underground or skin house, and the 

experimental type theatre common to universities— 

generally operated by students 

with productions filmed by amateurs. There 

are a very limited number of these theatres 

that exhibit conventional product. 

The next theatre category is made up 

of twins which have been around for sometime. 

Next are side-by-side, piggy-back, 

end-to-end and angular combinations. A 

multi-theatre is much like a twin except 

it has three to six auditoriums and sometimes 

even more. The more multi the theatre, 

generally the more mini the auditoriums! 

With an increased number of 

auditoriums in theatres the seating capacity 

must naturally become smaller and smaller. 

Multiples can be almost any kind of combination: 

all on one floor, combinations of 

piggy-back, end-to-end—whichever way they 

can fit onto a piece of real estate. 

Multi's have certain features in common: 

boxoffice, lobby, restrooms, combined or 

adjacent projection rooms. The advantage 

of twin auditoriums is that separate men 

and women's facilities can be maintained 

for each theatre, but with triples, quads 

and beyond, common restrooms are the 

most practical. 

I think the first and primary advantage 

of multi theatres is a choice of product. 

The patron has a choice of two, three, four, 

five or more features. If one picture is sold 

out, he has several other choices. Also, 

families can divide according to age groups 

and picture ratings. It is kind of a throwback 

to the old carnival days, in a sense. 

There is something for everybody to see. 

Another advantage of maintaining multiples 

is the utilization of automation with 

one projectionist, in most cases, for all 

auditoriums. You also save floor personnel, 

and have fewer concession or boxoffice 

people. 

One disadvantage is a possible loss of 

crowd control. When there are more auditoriums 

than two, the patrons more easily 

flow from one auditorium to another. This 

problem can be alleviated by staggering 

show times. 

Finally, we have the 16-millimeter house 

which is exactly the same as a 35-millimeter 

theatre, with the exception of 16-millimeter 

equipment which restricts picture size. You 

can get fairly good quality by restricting the 

picture size to about 20 feet. Apparently, 

product availability has been and continues 

to be the major problem in this area. Too 

often theatres exhibiting 16-millimeter are 

attempting to over-extend the picture, which 

leads into deterioration of film image. 

The word "automation" unfortunately 

has somehow sneaked into our industry. It 

is a misnomer. We are really concerned 

with automatic machinery. Fifty or sixty 

years ago we took the first step toward 

automating equipment when we passed up 

the hand crank on the projector for a 

motor. This step has evolved during the 

years through curtain and masking controls. 

Today we have reached the point of tying 

it all together with an automation system, 

which brings many functions together, allowing 

efficient use of manpower. 

Why automation? The answer, of course, 

is primarily economic. 

Attracting Youth to the Industry 

Our industry today lacks youth. Exhibitors, 

the union, and we of the equipment 

community are aware that youth has not 

been attracted to our industry. Why? Because, 

frankly, we have not opened our 

doors. On the other hand, why should a 

young man today enter exhibition if he has 

to go through "the steps" from usher, to 

candy man. to assistant manager, to manager 

—or from stock clerk, to salesman, to engineer, 

to manager? 

There is no reason why a bright young 

man cannot learn our business without a 

long and involved apprenticeship period. In 

the past we have been guilty in the equipment 

industry of not taking the time or the 

expense to train young men. We are doing 

it now. I know that many exhibitors are 

also breaking the old traditional mold and 

are bringing in persons from outside the 

industry for brief, stepped-up training sessions. 

The same applies to unions. Take a look 

at the age of a projectionist. I venture to 

say there are few areas in the country 

where the average age is much below 60. 

But, this situation is also being alleviated 

and training groups arc being formed. 

The answer to our business is "youth." 

Young blood and automation is a combined 

Continued on page 28 


I just can't believe that the high intensity, true color reproduction, brilliance 

and color balance are all made possible by UCAR Projector Carbonsl 

They are, 

lovely lady, 

they are. 

UNION 

CARBIDE 

UNION CARBIDE CORPORATION 

CARBON PRODUCTS DIVISION 

270 Park Avenue, New York, N.Y. 10017 

UCAR is a registered trademark of Union Carbide Corporation 

UCAR Projector Carbons are available at 

your local Union Carbide dealer.

. 

CHANGING ROLES AND CONCEPTS 

Continued from page 26 

route ili.it can achieve our ends. We can 

utilize time best bj permitting a projectionist 

to run two or more projection rooms by 

automating the equipment. You give this 

technician an increase in salarj proportionate 

to the amount of work performed. I his 

u.is young people are attracted to the ranks 

of the IATSE. 

Another area of automation, ol course, 

is better all-around presentation. Pictures 

cannot be presented well with old equipment 

or antiquated sound systems. Adequate 

service to maintain good sound and 

projection is also mandatory. I don't be- 

THEATRE 

SPECIALISTS IN 

SEATING 

REBUILDING CHAIRS 

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NEW AND REBUILT 

THEATRE CHAIRS 

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• • • 

WE BUY Zr SELL OLD CHAIRS 

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Phone us and reverse the charge 

Telephone (212) 875-5433 

SEATING CORP. of N. Y. 

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trcvuCio-b 

THEATRE FRAMES 

Screen Frames of all Types 

Speaker Stands

A 

PORTFOLIO 

OF THEATRE 

PLAMlinG 

IDEAS 

pam 

m*'-*t* 

ODEON I 

& 

THEATRE 

OWNER: Odeon Theatres 

ARCHITECT: Sprachman & Giller 

Hamilton, 

Ontario

THEATRE PLANNING IDEAS 

new 

consTRUCTion 

Above: Northpark Cinema I & II Theatres, an elegant new twin motion picture theatre 

complex in Jopttn, Mo., was designed by Mel Glatz & Associates. The shopping centei 

facility is owned by the Dickinson circuit. 

Above: NGC Theatre Corps Buena Vista 2 was new addition to 

existing auditorium at Tucson unit. Famous Players' Place tic I Me 

in Ottawa. Out., seen at left, has escalator to Cinema 2 on second 

floor. Ultra-Vision Theatre at Pembroke Mall, Virginia Beach, Va., 

below, is unique and attractive facility.

Above: Automated Alpine Twin Theatre, owned 

by lack lucks Theatres and located in Grand 

Rapids, Mich., lias front "piazza" incorporating 

heating units which warm patrons in line dining 

severe winter months. American Multi Cinemas 

Junipero Sena 6 Theatres, at right, is first 

six-theatre complex in San Francisco Bay area. 

Complex seats 1 .700. 

THE MALL THEATRE 

I 

I 

Above: Glen Cooper Theatres' Cinema Circle, Dodge City, Kas., is 

unique circular twin facility. ABC's Mall Theatre in Johnson City, 

Tenn., is seen at left. 

Above: Construction is now under way on Cooper Theatres' new 

four-plex theatre and home office building in Lincoln, Nebraska. 

$150,000 Lakeside Theatre in Woodward, Okla., seen at right, has 

exterior of concrete blocks painted dark brown and accented by 

white wooden strips.


RemoDEunG hiiits 

Siunk bar area and auditorium, above and left, 

remodeled Si rand Theatre in Wichita Falls, lex., are 

spacious, bright and well appointed. Back wall of 

refreshment stand is decorated with three large mirrors. 

Auditorium has gold drapes. Griggs chairs upholstered 

in hltie material. 

m 

Above, left and right: liefore 

and after views of boxo/ficeentry 

show how remodeling 

improved decor, lighting and 

atmosphere in general. 

Bronze-tinted glass with 

bronze frames and hardware 

is used, and boxoffice has 

been moved inside. Pictures 

at 

right and left show theatre 

lion! during and alter 

remodeling. New exterior is 

i 'I plaster, aluminum, glass 

Marble ashlars add 

and steel. 

a decorative touch to the 

facade.


THE HEART 

Of THE THEATRE 

i 

Spacious booth at UATCs Columbia I &U 

in sew York City, right, was furnished by 

Western Theatrical Equipment Corp., and 

features NorelcoFP20 projectors and 

Kollmorgen lenses. Speaker system isJBL 

Cinetron. Booth at unusual Studio 4 Theatre 

in Birmingham, Mid,., below, also has 

Norelco FP20 projectors, plus two Strong 

X-25 projection lamps using horizontally 

mounted xenon bulbs lor maximum light 

intensity. This arrangement permits a 

simplified optical system ami requires no 

auxiliary or 4? per cent angle reflector, as 

Joes vertical bulb mounting. 

,,„,, Carpeted booth at?^^^£^^ 

Kas., features Simplex projectors, 

""'"'""^"^yJJnnve-ln. 

srara^sSS&s 

„,„ 

Cinemeccamca projectors, Ac i «^x i 

and Kollmorgen lenses. 

n

' 

THEATRE PUNNING IDEAS 

mum-uniT 

complexes 

ti 

j 

Above: Cutaway drawing shows auditoriums, lobby and 

^ 

boxoffice areas of 

will be Oklahoma's first triplex. Theatre is being buUt tn 

Family 

Tulsa by 

Theatres Lipperfs Shamrock 4. seen at right, located in 

m as designed Houston 

by Vincent Raney of San Francisco. 

Above: Located in enclosed all-weather shopping center 

large attraction board easily distinguishes Oxmoor twin 

from Othe, businesses in the Louisville. Ky., complex 

At ng„. large numerals and color-coordinated hanging 

oral drum identify entrance to Cinema 1 in Famous 

faxers Cinema I & 2. Oshawa, Ont. Art is exhibited 

throughout the theatre, and the walls, concession stand 

and boxoffice are all curved. 

At left is a view ot the entrance to the inner 

lobby of Place de Ville, a humous Flaxes 

twin in Ottawa. Ont. Inside can be seen the 

free-floating boxoffice and one of the 

concession stands. Entry to this lobby is 

made through an area featuring glass doors 

which slide back and disappear into the 

M alls at each side. To the right of this 

entrance (not visible) is an escalator leading 

to ( menu 2 on the second floor. Another 

concession stand is located in the foyer on 

this level.


LOBBIES THAT H1UITE 

After purchasing tickets at Oxmoor I win 

Cinemas, located in Louisville. Ky., shopping 

center, patrons enter unusually spacious two-level 

lobby area < above) serving both auditoriums. At 

right is lobby area in Famous Players' new twin 

cinema operation in Oshawa, Out., featuring 

hanging oval drum color-coordinated with and 

identifying Cinema 2. Note art exhibit in this 

area. 

Above: Extensive use of glass with bronze anodized aluminum 

frames gives bright and airy look to the entrance and lobby of 

NGC Theatre Corp.'s Fox Theatre in Springfield. Mass. 

Above: Paneling gives lobby area of Lakeside Theatre. Woodward. 

Okla., a rich, luxurious look. Left half of spacious lobby at 

Pembroke Mall Ultra-Vision Theatre. Virginia Beach. Va.. seen at 

has built-in foam bench, planter, large entry and reader board. 

left,


concession sunns that sell 

Above: Concession stand in the lexer of Cinema 2 is 

located on the second floor of Famous Players' 

Place ile I ille in Ottawa. Out. Concession stand for 

Cinema I is on ground floor. Refreshment stand at 

Lakeside Theatre, Woodward. Okla.. shown at right, 

is in middle of lobby between auditorium entrances. 

Concession countei b) Stein It oodcraft, above, dominates large 

lobby and waiting area utilized by both auditoriums at UA TC's 

Columbia I & II in New York < 

HHHHHUHnm 

I bove: Snack bar loaned in twin theatre has -It) feet ol counter. 20 

U el lot each side. l.u< h side has a popcorn warmer and drink 

dispensers, with a generous candy display located in the center of 

the counter. Attractive concession stand at Lipperfs Shamrock 4 

complex in Houston. Tex., seen at right, dominates theatre lobby. 

k 

1

DRIVE-IN 

THEATRE PLANNING IDEAS. 

WHAT'S HEW AT THE DRIUE-IHS 

Two photos above are exterior and interior views of concession building at McLendon's 

Triple Drive-In. Houston, Tex. For patron convenience, there are several sets of 

umbrella tables on outside patios and inside booths for those who prefer the added 

comfort of air conditioning. 

Left: Two L-shaped 

concession counters, each 60 

feet long, provide fast service 

for hungry patrons at 

Wolfberg's Arapahoe Drivein 

outside Denver. Typical 

speaker pole at the 

Arapahoe, seen at right, uses 

Reed speakers with theftproof 

cables. Heater 

connectors are built in to 

accommodate over 400 cars 

during winter operation. 

- '-' 

Above: Center section of screen is R-Wave process 

developed by A. I. Mihalakis to permit drive-in 

operation during daylight hours. Photo was taken at 

4:05 p.m. At right is National Equipment Co.'s 

Snak-Bike, a one-man operation which carries a payload 

of up to $300 retail in hot and cold items. 


a?

Screen of Atwood Drive-In, Atwood, Kits., lop left, as it appeared 

after a severe storm which swept across the southern part of the 

state in April of this year. 

Shown at left during a rest break are Stewart Edmundson, Robert 

luffing, Stan Edmundson and James Edmundson. In the picture 

at top, Stewart Edmundson assists from the ground as Tuffing 

hoists a section of screen. Below, Tuffing attaches the screen 

section to the lower. 

A 

FAMILY AFFAIR 

|n April of this year, a devastating 

wind moved across southern Kansas 

and left in its wake severe damage to the 

farm community of Atwood. The city's 

grandstands were completely demolished. 

James Edmundson's drive-in theatre, located 

on the hill west of town, was severely 

damaged. Edmundson, who recently purchased 

the Atwood Drive-In and the Jayhawk 

Theatre in Atwood, contacted his 

insurance company for evaluation of the 

damage. 

It was found thai the policy was an 80 

per cent co-insurance and depreciated 40 

per cent on the entire structure; plus, the 

adjuster's evaluation of actual damage, 

leaving limited funds for repair. 

Contact was made with Robert Tuffing, 

Courtesy Service of Eakewood, Colo., and 

arrangements were made for repair work 

within the limited budget. Money was just 

not available for labor, so the Edmundson 

family provided the construction crew, 

assisted by Courtesy Service equipment, 

engineering and supervision. 

James and Margarete Edmundson, who 

reside in St. Francis, Kas., have a family 

of five boys and one girl: Steve, 20; Stan, 

16; Stewart, 14; Starla, 13; Stacey, 6, and 

Staley, 4. Stan was assigned the job of 

welder, Stewart was carpenter-painter, and 

Stacey was clean-up man and helper. Mrs. 

Edmundson and daughter Starla provided 

the food, with other members of the 

family 

providing moral support. Two shifts covering 

daylight till dark completed the job in 

eight days, with the grand re-opening on 

Thursday, June 1. 

Edmundson, who also operates the Cheyenne 

Theatre in St. Francis, plans to incorporate 

his insurance needs to enlarge 

the fine print of his insurance policies and 

to expand them to cover all his operations 

at actual replacement costs. 

Special thanks for assistance and supplies 

for the repairs go to Commonwealth Theatres, 

Kansas City; Drive-in Theatre Mfg. 

Co., Kansas City: Western Service & Supply, 

Denver; D & D Fabrication, Ft, Worth. 

Tex., and Joe Davis, Highland Theatres, 

Pueblo, Colo., who served as consultant. 

Photos are courtesy of the Citizen-Patriot 

in Atwood, Kas. 

3d 


NOW!! 

a picture system 

that beats anything-yes anything 

in 

theatre history! 

jsioril Worth buildin" ' 

n 

leatre arounu. ^ 

the n^v perfedPpicture presentatipY systMi, 

djjv^fted exclusively by WiT^Kin, Atlanta. 

WILKIN, inc. 

301 NORTH AVE.. IM.E. 

ATLANTA. GEORGIA 30308 • (404) 876-0347 

^ggjM 

WI1KIN 

INC. 

BOXOFFICE ;: August 28, 1972 

39

Ai left is an en list's concept of the new 

TRAD-200 drive-in theatre. Two rows oj 

individual screens are shown in the 

drawing, but up to three rows can be used 

il tin' land at the site is suitable. Screens 

are 54 inches wide. Special radio transmittei 

is used to broadcast the sound which is 

picked up on the patron's car radio. By 

using the car radio, speakers and posts are 

eliminated and patron receives quality 

sound. Show is projected from a TRAD 

film transport system, and booth is completely 

automated. Single building shown 

in drawing contains hoxoffice. concession 

stand, restrooms, projection booth and an 

indoor theatre which will seat 40 to 60 

patrons. The indoor theatre has an 8x1 1- 

foot screen, and both the indoor and 

outdoor units are serviced by the same 

projection system. 

Floor plan of multi-purpose building, shown 

at right, gives an idea of the interior layout. 

Original design from Mini-Art Operating 

Co. featured individual screens in a circle 

around a centrally located building. 

/V\AXIMI//U QUUP/A'C J~£K'(*TH //S' 

DESIGN OF CIRCULAR AIRER IMPROVED 

Physical plant and projection quality are improved 

while individual screen concept is retained 

Ri:vr Younger's Mini-Art Operating 

Co., headquartered in Joplin, Mo., has 

developed an improved design of the circular 

drive-in which the firm originated several 

years ago. 11k- design is still based on the 

individual screen concept, but improvements 

have been made in the physical plant 

and projection quality, as well as increases 

in the total capacity. 

Some of the new drive-in improvements 

are: 

4U 

• Up to a 20 per cent increase in light 

from the same light 

source. 

• Increase in the number of screens 

from 120 to 210. 

• Combination hoxoffice, concession 

stand, projection booth and restroom area. 

plus a 40- to 60-seat indoor theatre. All 

indoor and outdoor screens are serviced by 

a single 35mm projector. 

• Up to three rows of automobile screens 

can be used if the land is suitable. 

• No great increase in land requirements. 

• A new special lens for projection of 

anamorphic prints. 

• An increase in screen size from 35 

inches to 54 inches. 

• Automatic slide projector for use at 

intermissions. 

As before, in-car heaters are provided 

and sound is obtained on a special frequency 

on the individual cars' radios. 

The firm plans to build the prototype 

of the new design at either Tulsa. Okla., or 

Springfield. Mo. 


AUTOMATE 

WITH EDW. H. WOLK INC 

— » 

LOWER 

REEL ARMS 

COMPLETE WITH EITHER WOLK OR 

CENTURY TYPE TAKE-UP ASSEMBLIES 

Specify type desired 

Lower reel arm equipped with special shim 

preventing contact of larger lower reel with 

projector base and special floating roller for film 

guidance to lower reel. 

\ 

" 

OR 

26 1 

INSIDE 

DIA. MAGAZINES 

LARGER AND DEEPER TO ACCOMMO- 

DATE SENSORS, SWITCHES, RELAYS, 

ETC. 

New improved "EE-ZE Flow" takeup assembly 

installed as standard equipment 

on all upper reel arms and magazines. 

WOLK "MOTO-MATIC" REWINDER 

Designed and engineered for rewinding film on large 35mm reels 

Rewinders are available in following combinations: 

1/2" x 5/16" Core Type Reels* > 

, ,„„ , ,_„ _ _ . ( Please specify when ordering. 

1/2 x 1/2" Core Type Reels ' 

*With W x 5/16" Shaft Rewinders we supply adapters or sleeves 

for V2" Core Reels at no additional charge. 

AVAILABLE FROM YOUR LOCAL THEATRE SUPPLY DEALER 

EDW. H. WOLK, InC. 1241 S. Wabash Ave. Chicago, III. 60605, U.S.A. (312) 939-2720 

MANUFACTURERS OF REPLACEMENT PARTS, MOTION PICTURE EQUIPMENT AND ACCESSORIES 


Heavy Duty Automatic Rewind 

Heavy 

• 1/3 h.p. Ball bearing, low torque 

eliminates film buckle 

• 5/16" Shaft converts to 1/2" 

with 

bushing 

• Mounts to any table 

„ • TWO speed 

See your dealer or write us 

TWO~MORE QUALITY PRODUCTS FROM 1 

THEATRE EQUIPMENT CO. : 

Matthews, N. C. 28105 

Duty 

Adjustable 

Reel 

Bracket 

• Extends from 18" to 

27" reels 

• 100% Ball and roller 

bearings— grease fittings 

• Lower bracket takes up 

either 

direction 

• Use lower extension to 

adjust tightness of "V" belt 

• 1/2" or 5/16" 

B«liaill«B!!l«BllliaillllBlllHBIIIIBIIIIBIII«BPII iniBiiii IBUBIIIIIB!«l!BII!IIBIII«BlinBII!llBIIBII!IIBlllUBIIIIII 

"Til Maintenance Checks 

For Older Buildings 

Deck Structures 

The roof structure is an excellent place 

to check for roof and flashing leaks. Where 

the type of construction allows you to 

visihly inspect this part of the building 

From the attic it should be done every six 

months. The deck supports the roofing and 

generally represents a rather large investment. 

If you can locate leaks from inspection 

you can prevent damage to the 

interior. If the deck is of wood construction, 

it will usually absorb large quantities of 

water before leaks become visible from 

below. When this happens, the structure will 

rot and dangerously weaken the roof. Examine 

this part of the building at least every 

si\ months. 

Make regular inspections for evidence of 

leaks. Locate and repair any that are found. 

It is not necessary to replace deck structure 

solely because it has become wet, but 

when rotted areas are found, be sure to 

have them inspected by an experienced 

building 

contractor. 

Some large electrical fixtures are so located 

that they cannot be relamped or cleaned 

without lowering them to the floor. 

This operation may be done by rope or 

by the use of winch. In either case, carefully 

inspect every piece of equipment used 

and keep it in a safe, working condition. 

When the fixture is in place carefully check 

the position of the holding equipment, and 

be sure that it cannot allow the fixture to 

fall. If a winch is used, be sure that it 

operates properly and is well secured before 

attempting to lower the fixture, and 

that its safety catch is securely locked after 

the fixture has been raised into position. 

Inspect all stationary light fixtures regularly 

to be sure that they are properly secured. 

Trusses and Beams 

If the trusses and beams are of steel, 

check for rusting, sweating, loose connections, 

failure at bearing points and 

sagging. 

If the beams and trusses are of wood 

const ruction, look for rot, loose connections, 

loose joints, loose splices, cracking, warping, 

failure at bearing points, sagging and 

insect infestation. 

Make necessary repairs immediately after 

bad conditions are found and verified by 

a competent, licensed engineer, or architect, 

who should be employed to recommend 

the method of safely repairing damage. 

Vertical Sign and Marquee Maintenance 

Vertical signs and marquees are quite 

expensive, and too often costly repairs can 

be traced to poor maintenance. Be sure that 

all struts, hanger rods, turnbuckles and 

holding bolts are safe and free from rust. 

Check turnbuckles with a wrench to be sure 

that all hanger rods are under tension and 

carrying their proper part of the load. 

A marquee roof should be checked, pay- 

| 

ing special attention to the condition of the 

42 


Hashing. Keep the roof clean and all drains 

open. Carefully remove snow accumulation 

so that the marquee will not be overloaded. 

Do not use a marquee roof as a storage 

space and never install heavy displays there. 

Don't puncture the marquee roof. Keep the 

interior and exterior of the marquee sign 

boses as clean as possible. A clean interior 

is less liable to be seriously damaged when 

a leak develops. Have all marquee leaks 

fixed immediately—do not wait until the 

sign is seriously damaged. Paint as often as 

necessary. 

Inspection of Plastered Walls 

When inspecting plastered walls and ceilings, 

look for the following defects: 

1. Cracks. 

2. Loose plaster and plaster ornament. 

3. Moist areas. 

4. Blistering and peeling of paint. 

5. Efflorescence. 

When bad conditions are found, try to 

locate the cause before making repairs, 

Roof leaks, wall seepage, broken laths, sagging 

beams and other factors may affect 

interior plaster. 

Efflorescence may appear on plaster as 

a salty deposit and in severe cases the plaster 

may be reduced to a soft powder. It is 

usually caused by the presence of moisture 

and soluble salts in the structural backing. 

Wood or metal lathing usually prevents efflorescence. 

Efflorescent defects first appear 

in small discolored spots, followed by white 

crystal formations which finally break 

through the paint leaving exposed crumbling 

surfaces. Remove such areas, waterproof 

the supporting structure, and replaster. 

Accepted Practices for Painting Plaster 

1. Before applying paint, examine the surface 

carefully and be sure the plaster is 

tight. 

2. Whenever plaster has been applied 

directly on tile, brick or cement, examine 

the surfaces carefully for any signs of efflorescence. 

Remove such areas, waterproof 

the structural wall or replace the lathing 

before 

replastering. 

3. Do not use zinc sulphate solution on 

plaster. 

4. Do not use glue or varnish size. 

5. Use oil base rather than varnish base 

paints to assure against blistering and peeling 

troubles. 

6. Have the surfaces clean before applying 

paint. 

7. Be sure the plaster is dry and well 

cured if new. 

Stairways 

Stairways are a source of danger even 

under the best conditions. For that reason 

the problems of keeping treads clean and 

free of oily or other slippery substances and 

of keeping stairs and railings in a structurally 

sound condition are important. Cracked, 

chipped, splintered, or broken step nosing 

is one of the most prevalent hazards 

caused by defective structure and should be 

constantly sought out and repaired. Keep all 

hand-railings securely fastened and the area 

in contact with the hand smooth. Torn carpet 

on stairway treads should be immediately 

repaired. Loose carpet is a common 

hazard and should not be allowed to remain 

in 

that condition. 

CREIDRS DIPLOMAT may be 

the greatest way ever 

thought of to make 

$60 an hour. 

Nobody ever made 

anybody unhappy by 

handing them a 15

. 

Your Patrons Deserve It 

SPARE 

EFFORT 

NO 

TO 

PROVIDE 

BEST 

IMAGE 

By 

WESLEY TROUT 

Computer optimized to assure the finest image quality, 

Kollmorgen CINELUX series projection lenses give you . . 

CINELUX 35 — the best choice for indoor 

theaters showing only 35mm releases. Ideal 

for use as either a prime lens or a back-up 

lens for Cinemascope when combined with an 

anamorphic attachment. Focal lengths: 2.00" 

through 4.50", in 0.25" steps. 

CINELUX 70/35 — standard of the industry 

for 70mm projection. Also ideal for 35mm 

projection when focal length of more than 

4.50" is required. local lengths: 4.75" through 

6.00", in 0.25" steps 

CINELUX OUTDOOR -designed for all 

drive-in situations. CINELUX OUTDOOR 

is a true f/ 1 .7 lens that gives maximum light 

on your screen while retaining focus stability 

and optimum definition of indoor (INFLUX 

lenses. Ideal also as a Cinemascope hack-up 

lens when coupled with either a normal or reverse 

anamorphic attachment. Focal lengths: 

2.50" through 5.25". in 0.25" steps. 

MAGNA-COM 65 & MAGNA-COM 73 — 

unique optical adapters used to cither extend 

Insist on 

the BEST 

•SHARPER FOCUS 

• MORE CONSISTENT ILLUMINATION 

OVER THE ENTIRE SCREEN 

• HIGHER DEFINITION 

• GREATER CONTRAST 

• GREATER DEPTH OF FOCUS 

or reduce focal length of a prime lens. 

MAGNA-COM 65 permits a 35mm projector 

to he fully automated, using only one 

prime lens for both flat and Cinemascope projection. 

MAGNA-COM 73 is used in conjunction 

with 70mm formats as well as 4" 

diameter lenses. When used with CINELUX 

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KA-29X and KA-29S(I

lamps) must be adequate and the screen 

surface the "right type" to secure a good 

projected picture—the combination works 

"hand-in-hand." 

About obtaining good picture definition, 

we do know several factors enter into the 

problem of keeping a sharp focus on the 

screen; namely, buckled film, badly worn 

gate shoes, uneven wearing of shoes, loose 

gate, too short focal lens, dirty lens surfaces, 

inferior make of lens, gate not proper- 

Is fitting in holder in order to hold film 

flat over the aperture while being projected. 

May we point out that the projectionist 

must be on his toes and keep a watch 

on the screen for poor focus at all times. 

Nothing is more annoying to the patron 

than a fuzzy screen image. There is no 

reasonable excuse for poor picture definition 

in any theatre, small or large. 

During some of our treks in the field, 

we found, in many cases, poor picture 

definition was due to the projectionist not 

keeping the lenses clean. This is a must 

in any theatre if you want a picture that 

will be slurp and pleasing to your patrons. 

Keep in mind that even a finger print, not 

.ilw.iys visible to the eye, but there, can 

cause poor focus. Be careful cleaning your 

lenses and avoid finger prints. When a pair 

of extra lenses are not in use, keep lens 

caps on them to eliminate dust settling 

on the glass. Do not set lens on the projection 

room floor as the floor may have 

oil or dirt on it. 

Rule of Projection Lamps 

The motion picture 

projection lamp plays 

a very important role in presenting a perfect 

picture on the screen in conjunction 

with high quality lenses. Proper adjustment 

of the lamp is a must in order to obtain 

satisfactory overall illumination. First, the 

reflectors must be in good condition because 

a reflector covered with carbon dust 

or pitted will certainly cut down on your 

light output. Clean reflectors with a clean 

rag, using Bon Ami to do a good job. 

Slightly moisten the rag with water and 

sprinkle a little Bon Ami on it and scrub 

the surface, then with a dry rag polish until 

clean. 

The hard scum that forms on the arc 

lamp reflector, if allowed to remain on the 

surface of the reflector, burns itself into 

the surface of the reflector. This scum 

can be removed only by the use of the 

Bon Ami cleaning method. In most cases, 

this should be done most every day and the 

scum not allowed to remain too long as it 

will take more scrubbing to remove it. 

In order to secure perfect results from 

any make of projection lamp, follow manufacturer's 

recommendations or those that 

have been published in this department. 

Carbons should be a\ the correct sizes in 

order to obtain maximum light from your 

particular arc lamp, of course. The correct 

distance from the reflector to the aperture 

should be maintained. The distance will vary 

with different makes. 

Keep in mind that irregular feeding of 

the carbons will cause an unsteady light on 

Continued on following page 

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Continued from preceding page 

youi screen. Generally, the causes of unsteady 

feeding can be traced to the feed 

mechanism not operating correctly because 

ol improper lubrication or dirty feed rods 

or feed screw. Check feed motor or motors 

to see if commutator is clean and if the 

brushes are making good contact. Keep 

years lubricated and free from carbon dust. 

An increase of current in a high-intensit) 

arc lamp increases the crater area only 

slightly, but can produce a marked increase 

in brilliancy. However, do not overload 

carbons, using only the amount of amperage 

recommended for the particular carbon 

combination and recommended for a certain 

voltage. As an example: For 85 amperes, 

rotating carbons, 9 x 20, positive and 

5/16 negative, arc volts 51-56, arc gap 

13/32 inches (Ashcraft). 

For lamps with rotating positive, the 

proper alignment, impact point and angle 

of the negative carbon to the positive carbon 

should be maintained so that the flame 

does not lick too far under the positive 

carbon; the flame from the negative should 

always lick only the lower edge of the 

crater. Now, failure to observe this simple 

precaution will not only reduce the volume 

of light, but will also result in faster burning 

of the positive carbon. In addition, it 

may cause unburnt particles of the core 

to bombard the reflector, thereby causing 

pitting. From this data, you can understand 

how important it is to have the carbon 

properly aligned for satisfactory' operation 

and good light on the screen. 

Xenon projection lamps must be properly 

aligned in order to secure the full light 

output from any make of this type of light 

source. The reflector must be adjusted as 

recommended by the manufacturer for good 

overall screen illumination. Xenon lamps 

will give excellent illuminated picture and 

long service. 

As with carbon arc lamps, use an alignment 

kit for obtaining

and, of course, sonic dusl and dirl is pulled 

in with it. A dusty reflector in a xenon 

projection lamp can cause some loss of 

light and should not exist. One should be 

careful when cleaning the reflector. 

If the reflectors are removed for a 

thorough cleaning or any other purpose, 

check to see that they are perfectly adjusted 

lor maximum light output after reinstalling. 

As a xenon bulb ages its light output will 

gradually diminish. The slow aging of a 

xenon bulb in one projection lamp will 

cause an unbalance of screen light at projector 

changeovers, particularly so when a 

new hulh is installed. To maintain screen 

light balance, increase the current of the 

lamp giving low light output, or decrease 

the current of the lamp giving higher output, 

or adjust the current of both lamps. 

In making adjustments, strive for the brightest 

picture possible and then adjust both 

lamps so there will be the same amount 

of light when making changeover of projector. 

Correct adjustment is often sadly 

neglected in many theatres we have visited 

and this marred a good screen image. 

The next important thing in securing a 

satisfactory projected picture is the projection 

screen. In purchasing a new screen 

one should select the best suited for his 

particular theatre and one which will produce 

good viewing from all parts of the 

auditorium with very little side fadeaway. 

Not all theatre auditoriums are the same in 

width and therefore you must use care in 

your selection and purchase the one that 

will give the best overall screen illumination 

and service. A surface with a high gain 

cannot, as we have stated before in this 

department, be used in a wide auditorium 

as there will be too much side fadeaway 

and this will not prove satisfactory, of 

course. Highly reflective screen surface 

should he used only in a very narrow auditorium. 

In some situations a medium-gain 

screen will prove satisfactory. 

We will present more helpful data on 

screen selection in a future article that will 

help you purchase the right type of surface 

for your theatre. In the meantime, 

the above data should guide you when purchasing 

a new screen. Too, your local theatre 

supply dealer can help you make the 

right selection for the most satisfactory 

presentation. Always buy high-quality projection 

screens for longer service and satisfactory 

screen image, is our advice. 

Consistently high standards of projection, 

which are possible with existing projection 

equipment, are a must for large or 

small theatres. There is probably no other 

single device in the motion picture theatre 

which is as important as the projector, 

projection lamps, screen and lenses—and 

the sound system. Important, too, is keeping 

this equipment in first-class running 

condition and making repairs when needed. 

Don't wait for your projectors to break 

down before making repairs. Keep a frequent 

check on the parts and adjustments 

and avoid a dark screen. Always keep a 

supply of extra parts on hand for emergency 

repairs. 

Keep this in mind: Better projection and 

sound will keep the customers coming hack. 

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— 

Changes Seen by Theatre Planner 

Predicting Tomorrow: The New Movie 

House and the future of Theatres 

By ROGER K. LEIB 

If measured by the time scale 

at which social and cultural phenomena 

come and go. cinema has been around for 

8 long time. And there's no reason to think 

motion pictures won't continue to play a 

major role in the entertainment, culture, 

and education of society. Of civilization. 

But society is changing, and the role cinema 

plays in society is changing with it. The 

coming revolution in cinema will probably 

not result from some new technological development 

in film itself, such as the 

"talkies" and color breakthroughs, so much 

as from changes in public taste and the way 

film is used and exhibited. 

As these changes—many of which the 

"underground" culture now takes as matterof-fact—find 

their way into commercial entertainment, 

the most obvious result will be 

an altogether new kind of "movie house." 

The forces creating this new theatre will 

occur in response to developments in four 

major areas: 

1. New modes of production and distribution 

of film 

2. New developments and competitive 

technologies 

3. New synthesis of the arts 

4. Breakdown of urban social forms 

New Modes of Production and Distribution 

of Film 

The profit margin in exhibiting film today 

has diminished to the point where 80 

per cent of traditional independent film exhibitors 

have been deriving profit solely 

from the sale of confections. Not that distributors 

are gouging exhibitors . . . the 

problem lies in the high cost of producing 

films, and the film industry is literally 

phasing itself itself out of relevance. The 

overlarge and underutilized production 

crews, both on location and in the studio, 

generate a sometimes-stale but always expensive 

laboratoric slickness which far exceeds 

the level demanded by an audience to 

whom Ircsh. even experimental ways of seeing 

arc becoming increasingly important. 

The Anurican-ingenuity-can-I i c k-a n V- 

problem approach to the high percentageof-gate 

costs that accompany most commercial 

film is—you guessed it—increase the 

efficiency. And many exhibitors are. For 

instance, they group four theatres of varying 

capacity around one projection booth 

and use fewer projectionists. They stagger 

starting times and intermissions, centralize 

ticket and confection sales and cut to a 

minimum the time that a ticket seller and 

"candy butcher" generally spends sitting 

around waiting for the next intermission. 

Centralized waiting lines act to increase 

visitor draw by making all the featured attractions 

appear more popular and more 

successful to passers-by. 

There are other advantages to such multiple 

groupings. Movies can be "rotated" 

within a theatre group, so that if one movie 

exceeds or fails to meet its expected draw, 

it can be switched to a theatre of a different 

size that more closely corresponds to that 

movie's attendance potential. Audiences too 

can be rotated, so that when infrequent but 

inevitable breakdown of equipment occurs, 

exhibitors can reduce their losses for the 

evening. And by teaming up low-cost, less 

successful movies with substantial hits, exhibitors 

have found that the overflow 

crowds have a tendency to drift into the adjacent 

"B" movie or simply a second-choice 

film on the premises. 

Another five years or so will make possible 

an additional efficiency which threatens 

to do away with the need for a projectionist 

altogether. Instead of having to make numerous 

prints of films, and then distributing 

these not-always-pcrfect prints to individual 

exhibitors, theatres will be linked by telephone 

lines to a central "broadcaster" who 

will transmit movies to subscribing theatres 

via a closed-circuit system similar to that 

used for special sporting events. Jt is reasonable 

to expect that, just as television 

and radio programs are now syndicated 

nationally, major distributors will syndicate 

a variety of film programs nationally. Such 

"broadcast" systems will also be able to 

bring live coverage of athletic and cultural 

events, opening up for the movie house the 

new role of "community media center." 

Recent talk about debuting in movie theatres 

films produced for television may 

tend to further accelerate the development 

of such systems. 

Offsetting the advantages of closed-circuit 

distribution systems, however, is the initial 

loss of programing autonomy by individual 

theatre operators. Until such systems become 

widespread, movies will be scheduled 

to begin only at specific times and follow 

in a specific sequence, giving less freedom 

to exhibitors and less choice to the public. 

More important, until it fully matures, such 

a system will be unable to offer the wealth 

of independently produced movies and extensive 

stock of old film now available. 

This very abundance of old features, foreign 

films, industrial and educational films, 

travelogues, and underground films offers 

exhibitors an 

increasingly profitable alternative 

to standard commercial fare and their 

accompanying high percentage-of-gate fee. 

Such non-commercial footage is substantially 

less expensive than first-runs, allowing 

a higher profit margin even at reduced admissions. 

Those non-first-run exhibitors that 

aren't showing pornography are surprised 

to find an increasing number of people 

(primarily a college-oriented group under 

30) attending film "festivals" featuring anything 

from silent classics to science fiction 

to underground "experimental" shorts by 

independent of foreign producers. The deluge 

of new pornography now available documents 

the quick response of independent 

producers to supplement the fare distributed 

In major producers. Due to the number of 

young film makers who will not be absorbed 

by the major studios the production of highquality, 

independently produced short films 

and even feature films will continue to increase. 

This growth is aided by the incredible 

economies that 16mm filming offers independent 

film makers, and by a television 

industry that perennially lags behind a 

growing number of youthful appetites. (It 

is this same market of well-educated and 

well-paid post-graduates that potentially 

yields the highest return per TV advertising 

dollar.) 

It isn't hard to imagine the film equivalent 

of amateur-night programs where prescreened 

films are shown seven nights a 

week, a different category each night, to 

low and moderate admission price audiences. 

New Developments and Competitive 

Technologies 

There are not as-yet-announced changes 

in film itself as a medium, which will bring 

about a revolution comparable to that 

caused by the advent of sound and color. 

Changes will instead occur as adjustments 

to developments in new media, and theatres 

will have to "readjust" to new home video 

technologies much as theatres had a period 

of "adjustment" with the advent of television. 

LIFE Magazine referred to the approach 

of video cartridge viewing systems for the 

home as the impending "good revolution." 

While the onset of this revolution has been 

postponed bevond the time that LIFE predicted, 

and the TV industry raises doubts 

that cassette TV will seriously affect their 

market, the new development will undoubtedly 

cause the movie industry to reconsider 

its own role. Just as the overall elaboration 

of home and car audio systems came as a 

response to technologies which allowed listeners 

to purchase prerecorded programs 

(LP and stereo cassettes) the advent of 

home video-cassettes should bring with it 

a comparable interest and expenditure on 

home video equipment. Corporations like 

CBS. Avco, and RCA have been grabbing 

up the rights on anything worth its weight 

in acetate to turn these into programs for 

home viewing. Preliminarily, libraries will 

begin to store large inventories of video 

cassette programs, and. almost in obeisance 

to McLuhan. audio-visual materials will 

begin to make increasingly significant inroads 

into the printed word. 

The expected elaboration of "hardware" 

in the home will be more than proportionally 

accompanied by an elaboration of "software" 

(program options) through the increased 

development of cable TV and perhaps 

even pay television. While CATV 

will be slow to appear in existing urban 

areas, new residential developments will 

include the necessary wiring with increasing 

frequency. 


"Telecommand" systems, expected by 

some as early as 1978, will make it possible 

for 

the home viewer to simply telephone regional 

video storage and retrieval center 

switchboards and order specific programs 

for immediate viewing on a tremendous 

variety of subjects. Such systems will eventually 

become a practical necessity when 

printed material in libraries, newspapers, 

magazines and even restaurants, store catalogues, 

and a host of domestic services become 

available in the home or office at the 

touch of a button or two. 

Whatever the distribution system, the 

primary difference between TV and movies 

—that of screen size and repeatability (from 

the moviegoer's viewpoint)— will disappear, 

intensifying the competition between the 

two media in their traditional entertainment 

roles. 

TV screens, too, are in for some big 

changes, with wall-sized screens expected 

by the beginning of the next decade. Such 

screens will enable exhibitors to include 

among their fare vast stores of videotape, 

gaining popularity as a medium because of 

its low production costs and unique aesthetic 

possibilities. Movie screens are also 

being improved. Kodak's Ektalite screen, 

for instance, now makes it 

possible to reflect 

bright images back in a well-lit room or 

even outdoors, opening the possibility for 

a variety of activities to co-exist with movieviewing. 

The primary drawback with such 

screens is an as-yet limited size and a comparatively 

narrow viewing angle, beyond 

which image brightness drops off sharply. 

Such new developments will, however, 

greatly increase the kinds of settings (and 

activities) in and during which movies can 

be shown. 

True holographic movies, a "miracle" system 

in which a series of abstract electronic 

patterns produced by out-of-phase lasers 

are converted into seemingly lifelike, threedimensional 

images, is still a long way off. 

A variety of technological developments 

still are needed before such movies become 

commercially feasible. 

New Synthesis of the 

Arts 

It's no secret that the arts, in redefining 

themselves, are coming together. In the new 

resynthesis, painting is taking on aspects of 

sculpture. Photography is taking on aspects 

of both. More important, music is taking on 

aspects of theatre while combining with 

cinema and light projections. And theatre 

is combining in new ways with music, slide 

projection and cinema. Cinema collage, or 

selected footage taken from the ever-increasing 

stores of film now being converted 

to easily reproduced videotape, will continue 

to become an important part of theatre, 

with static "set-design" becoming instead 

projected images, both moving and stills 

against which the characters play their 

parts. 

Just as art is moving into the viewerinvolvement 

notions of sense and response 


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and socialize with others. Because cinema 

is the most widely attended form of com 

mercial recreation (with an annual attendance 

figure five times that of all spectatoi 

sports combined) cinema can undoubtedly 

play a role in the formation of "people 

places" within the city. 

Movie-house districts, often heavily supported 

by nearby resident student populations, 

have usually become the liveliest commercial 

areas in their cities, as is the case 

with Westwood. Calif., near UCLA. Many 

adjacent stores have found it advantageous 

to adopt irregular hours in order to capitalize 

on the long lines which accumulate 

weekends. A kind of symbiosis between 

first-run theatres and adjacent commercial 

ventures occurs which both theatre owners 

and commercial developers have been late 

to recognize. One suburban Old mobile 

dealer, for instance, reported his sales to 

have increased 29 per cent versus the national 

13 per cent increase due to a twin 

theatre which opened directly across the 

street. A furniture store owner adjacent to 

the same theatre noticed that Monday became 

his biggest retailing day owing to 

the window exposure he received on Friday 

and Saturday evenings. He then opened his 

store for business on Sundays, which 

promptly became his busiest day. 

While the commercial basis exists for 

theatre plus recreational shopping combinations, 

many developers have been timid in 

deliberately bringing about such combinations. 

Movie houses and stores usually stare 

at each other across the black expanse of 

a parking lot. 

Instances of movie-house/ nightclub-andbar 

combinations are occurring and will 

probably continue to increase. The fact is, 

though, that the potential of centers for 

social interaction within the city has hardly 

been tapped, even though neighborhood theatres, 

rather than downtown theatres or 

drive-ins. account for over 70 per cent of 

movie patronage. 

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The turnstile is normally furnished 

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registers. An illuminated indicator 

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COIN or TOKEN SYSTEM - Eliminates 

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and pass patrons to enter theatre 

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token in the turnstile. 

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What's the Future of the New Movie 

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The various trends noted in the four 

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new facilities, and a new role for the movie 

house. 

Program 

As the quantity of film continues to increase, 

and the theatre becomes only one 

part of an evening's social experience, the 

theatre will become the entertainment core 

of recreational 

centers. 

In competition with expanded program 

availability on TV, cinema may simply provide 

a good excuse to get out of the house, 

with less emphasis on first-run movies and 

more emphasis on providing the main attraction 

within a neighborhood recreational 

setting. Together with the decentralization 

of movie production, these changes indi- 


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Made by the specialist 

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mcnts in television technology, the new 

movie houses will become electronic media 

centers, capable of presenting electronic 

shows, displays and phenomena not available 

or accessible to individuals in their 

homes. 

Role 

Even before new breakthroughs in television 

technology force the issue, cinema 

will have a new role in society. Because of 

the decline of urban social institutions, 

people are looking for places—and people 

— with whom they can identify. Movie 

houses, remaining in their enhanced form 

the most popular form of commercial recreation, 

will become the centers of gathering 

places to which people go simply to be 

together with other people. Cinema, though 

the major attraction, will only be one of a 

variety of experiences available in these 

centers. They will provide the excuse for 

"getting out of the house"—perhaps even 

the vehicle by which directive training 

teaches people encounter or interactive 

techniques or psychic transcendance. which 

one critic suggests is the chief aim or at 

least the unifying factor in most '"underground" 

cinema today. 

What does this mean for someone contemplating 

a movie house today? Two keys 

to the design and planning of a successful 

new movie house are comprehensive development 

and flexibility. 

• New movie houses should either be 

located immediately adjacent to a group of 

ongoing evening commercial and recreational 

uses, or planned so that the entrance and 

ticket booth are adjacent to a group of 

closely related evening uses, such as snack 

shops, music, clothing, and sporting goods 

shops, and night clubs. 

• Movie houses should be grouped in 

clusters of four or more spaces of varying 

capacities around central projection booth 

control rooms. Screens should be high to 

permit a flat floor with tiltable non-fixed 

seating or simply rows or banks of foam 

padding (as 

space permits). 

• Ceiling structure should be open and 

exposed, or other provisions made as fire 

codes permit to accommodate additional 

sound and light projection equipment and 

the handling of additional screens. 

• Provisions should be made for a removable 

and relocatable stage or raised 

platform. 

While the above observations, predictions, 

and recommendations may surprise 

some, most of the changes are 

already well 

under way. One need only live in a big city 

and attend any of the nite life districts, encounter 

groups, rock concerts, and experimental 

cinema to see the emergence of patterns 

which will determine the future of 

the movie house. 

•¥» 

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By SHERRILL C. CORWIN 

The following is a major portion of 

a speech given by Sherrill C. Corwin, 

chairman of Metropolitan Theatres, 

executive hoard member and past president 

of the National Ass'n of Theatre 

Owners, and president of 

I 'ariety 

Clubs International, to delegates to the 

51st animal convention of the IATSE 

in Milwaukee. After introductory remarks, 

Corwin told the delegates where 

the exhibition industry is headed as he 

sees it— Editor. 

Today I have been asked to 

speak about the direction in which our industry 

is going, and although I am not endowed 

with a specially made crystal hall, 

I do have some views that I would like 

to share with you. They are, incidentally, 

my personal opinions, for it is as an individual 

exhibitor that I address you today 

and not in any official capacity as a past 

president of the National Ass'n of Theatre 

Owners or any other industry appellations 

that I may have picked up in the last 

decade. 

Ii is my opinion that the next few years 

arc not going to be easy ones for us. I 

know that guest speakers at all conventions 

are generally expected to be overoptimistic 

using liberal dosages of colorful 

hyperbole to put their listeners in a state 

of euphoria. Those of us in show business 

know that when the population goes from 

120,000,000 to over 200 million, and theatre 

admissions drop from 80,000,000 to 

15,000,000 a week, that ain't exactly 

progress! 

I feel we are going into another traumatic 

era like 1950 and 1951, when television 

first came upon the scene and dealt 

the exhibitors of America a blow in the 

solar plexus from which they barely survived. 

However, having survived it. the 

hardiest of them went on to talk about those 

days along with their similar experiences 

in the depression. Are we about to see 

history repeat itself as a new mechanical 

monster is stirring in the wings waiting to 

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The reason for our inherent fear is cable 

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ception areas, and was usually installed 

and supervised by a local television repairman. 

Some phenomenon! Today there are 

5,677,000 homes wired in an industry 

known as CATV which is being nurtured 

and encouraged by the Federal Communications 

Commission. That is better than 10 

per cent of all the homes in this country. 

It is increasing at the rate of SO,000 homes 

a month, and the forecast of the cable television 

industry is for a growth rate of 22 

per cent annually. So, within three years, 

it could well approach or surpass 10 million 

homes, and that, gentlemen, is a conservative 

figure. The FCC has urged the 

cable television people to originate programing 

to the extent that our industry has 

been literally swept up in terror or joy, 

depending on whether you are a picture 

maker or a picture shower. There is, after 

all, one form of programing made to order 

for this mushrooming new business— and 

that's the motion picture. Its there, it's 

readv, and when the time comes, no film 

distributor or producer will be able to deny 

his output to a new medium if it can deliver 

more film rental than the motion 

picture theatres in America can today. 

One major studio has already merged 

with the second largest cable system in 

America, and others are looking predatorily 

to see whether they can participate in some 

form or another in this burgeoning giant 

that threatens to reduce our 3 or 4 billion 

dollar investment to brick and mortar. 

Now, it is very easy for the pundits to 

suggest thai old cliche— "If you can't lick 

'nil. join 'cm"— but todaj the local exhibitor 

cannot truly compete for a cable 

system in his community against the gi mis 

ahead) involved in this electronic wizardry. 

And so n leaves the theatre man with 

onlj one choice— preserving his exhibitor 

status bv being the entrepreneur. Under 

such an arrangement the exhibitor would 

seek to bu) and book films to run through 

the local cable system, and. in effect, be 

a partner in the presentation ol films 

through cable television. 

Some of the cable TV boss tell us that 

their studies of the demographics have 

proved that 75 per cent of the tickets sold 

in our theatres are issued to young people 

between the ages of 12 and 30. They further 

intrigue us with assurances that the millions 

of non-moviegoers over 30 can be 

seduced to watch a movie in their living 

rooms through a special channel on their 

cable TV for a fee— and that the exhibitor 

can participate as the middleman. 

It is time to wake up to realities. Exhibitors 

should recognize that if they do not 

protect their position in some manner in 

cable TV, they will have twice in a lifetime 

rejected an opportunity to become an 

integral 

part of television. 

Now, it seems to me that the position of 

the projectionist in this uncertain world of 

change should be one of equal concern as 

he too must become an active participant 


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TRAUMATIC ERA PREDICTED 


in the new technology that lies ahead. For 

ii indeed the conventional exhihition end 

of our business is in danger of extinction 

through the advent of cable TV, on the 

other side there are many of you craftsmen 

from Hollywood sitting out there today who 

recognize that your employment opportunities 

in the studios will be increased as more 

film making fulfills the voracious appetite 

ol that foreboding black box in the family 

living room. 

Now, with these enormous changes just 

beyond the horizon, let us study for a 

moment the immediate tomorrow of America's 

exhibitors. Today's new theatre is 

probably in a shopping center—it's a twin, 

a triple or a quad, and it is totally automated. 

It has been engineered so as to 

reduce operating costs and, hopefully, insure 

a profit which is the system under 

which we work in America today. His 

labor costs run anywhere from 25 per cent 

to 40 per cent, and his film costs anywhere 

from 40 per cent to 60 per cent. That 

doesn't leave anything for advertising, rent, 

heat, light and power, and administrative 

costs. And so, naturally, he is preoccupied 

with the desire to cut his costs to the irreducible 

minimum to justify his being 

there in the first place. 

Do not think me so presumptuous as 

to stand here and recommend that you 

Where the finest projection is 

gentlemen be put out of jobs. The truth is 

simply that attrition will erode those jobs 

bj i he closing of less modern theatres if 

the pattern is anything like the past. That 

simply means that those theatres that remain 

will be the ones I have just described, 

and with it will come a vast need for 

projectionists in supervisory posts, and 

those with showmen's instincts will have 

the opportunity to be entrepreneurs as well 

as projectionists, with commensurately higher 

salaries to compensate for their new 

responsibilities. 

It will work—it can work— and, if we 

are to be realistic and take our heads out 

of the sand, we should address ourselves 

to the change. Less manpower, higher 

salaries, with the projectionist becoming the 

executive in charge of the theatre of tomorrow. 

I envisage in the next 10 years 

that many of you men sitting out there 

today will move from the confined areas 

of your projection rooms and accept jobs 

that will combine the increased responsibilities 

of management along with your 

traditional technical expertise. This will be 

a happy marriage that will create a new 

atmosphere in management knowhow, and 

at the same time it will improve your working 

conditions and infinitely increase your 

earning 

potential. 

Why don't we join hands in a training 

program that will encourage the new members 

of your locals to become more familiar 

with the ways of management and its responsibilities. 

In our industry automation 

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will give him the opportunities for advancement 

that heretofore did not exist. I am 

not suggesting that the systems of seniority, 

or any other reward for merit or service, 

be pushed aside, but simply that in common 

with the onrush of technology we look 

ahead to the best possible use of manpower 

in the theatre of tomorrow. There has to 

be a common ground for progress. Your 

interest is in keeping the theatre alive and 

having the best possible working conditions. 

We exhibitors share those fundamental goals 

with you but we cannot go on doing business 

at the same old stand in the same 

old way, and shut our eyes to the changes 

that are taking place all around us. 

There are other areas in which the need 

for a good mutual relationship is vital. The 

ratings system has given the screen a "new 

freedom." Now then, anything new is bound 

to be accompanied by a certain amount of 

license—and abuse. Let me first remind you 

that the rating system was never intended as 

a means of censorship. Its primary intent 

is to inform parents what might or might 

not be considered suitable as entertainment 

for their children—in fact, to warn them. 

The rating system is not perfect, and has 

been the object of criticism and many attacks. 

But I urge you, as a group, to take 

a stand with us in exhibition in defense of 

this system, for it goes deeper than defense 

of a film. The principle at stake is that 

of freedom of expression as opposed to the 

restraints of repression. On every side we 

are beset by legislation that would impose 

one form or another of censorship upon 

us. 

We don't need the old days of local and 

state censorship boards. They are inconsistent 

with the freedom of expression that 

the motion picture should have if it is to 

be a true art form. Even now we are facing 

pending legislation which, if passed, could 

ci cite absolute chaos in our drive-in theatres. 

These are the proposed laws that 

would demand that exhibitors fence off the 

screen from view by passers-by. Not only 

could such costs be enormous and selfdestructive, 

but I view the dangers of such 

legislation with alarm for this could lead 

to other suppressive measures. 

In these times it is not at all unusual for 

labor to take a stand on social issues, and 

so I believe you should join with us and 

fight for our freedom from repression. In 

doing so you defend the right to your jobs. 

It 

might interest you to know, gentlemen, 

that the exhibitors in the United States 

last year invested 188 million dollars in 

540 new theatres, and recently in Minneapolis, 

Roy White, the president of our 

National Ass'n of Theatre Owners, said, 

"There must be a parallel investment in 

software (the films that we play) unless 

we intend to drift into an era of cannibalism." 

White went on to say, "We cannot at 

this time be passive spectators at a game 


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of economic life or death— the growing 

hunger lor entertaining motion pictures and 

the burgeoning number of retail outlets 

point out a desperate need lor a commensurate 

expansion of the pool of product." 

All of us are in complete agreement 

with this philosophy. 

More films should be made 

must 

made —if we are to maintain a viable industry 

from production through exhibition. 

I know how simplistic it is to make these 

statements because they have indeed become 

an axiomatic wheeze characterized 

by more talk than action. I know all of the 

answers that the producers would give us. 

and as valid as they are they must be overcome. 

And overcome, it necessary, by exhibitors 

putting their dollars where their 

hopes are, in a greatly enlarged program 

of films lor theatrical distribution. Only 

then will this program of progress in which 

we have invested be justified. 

And now may I just say an unrelated 

word about a great institution for which 

I have a genuine affection. As the president 

of Variety Clubs International, I have spent 

the last year travelling all over the world 

visiting our 10.000 members in far off 

places. This great charity arm of show business 

raises nearly 1 1 million dollars each 

year to help sick and needy children and 

whether it is the mentally retarded, blind 

babies, the Jimmy Cancer Fund in Boston, 

the Great Heart Hospital in Minneapolis, 

the Epilepsy Clinic right here in Milwaukee, 

or the myriad charities of Variety Club 

in New York, our efforts are concentrated 

on one thing: to help the underprivileged 

child. I am very proud of the people of 

our business who have worked for, and 

supported, institutions like the Will Rogers 

Hospital to which your president has been 

so dedicated, as well as Variety Clubs International, 

and I invite every member of the 

1ATSE to become a member of the tent 

in his community and bring joy and health 

to a sick child. 

My dear friends and members of the 

IATSE, you are a strong and secure union 

with a charter dating back to 1893, and 

you have witnessed the guidance of the 

labor movement under a succession of inspired 

and dedicated leaders. Although we 

ma) have had our differences with each 

other from time to time, our discussions 

have always been resolved and we have 

linked hands to sustain an industry that 

has frequently tottered on an uncertain 

foundation. 

be 

In the years ahead we will do each other 

an injustice if we cannot work together to 

achieve conditions that are stable and progressive. 

We must protect our mutual interests 

from the decade-to-decade crises that 

periodic. ill\ threaten our economic existence. 

Change begets change. Exhibition invites 

you to become a part—an important 

p.LTt— of those years that lie ahead. 

ss 


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New Features 

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Ashcraft Xenon Lamphouse to Debut 

After Over Two Years of Research 

The C. S. Ashcraft Mfg. Co., Inc. is 

following the old adage. "Better late than 

never." by delaying the introduction of its 

new line of xenon projection systems until 

positive the equipment was ready to offer 

for sale. 

C. S. (Bud) Ashcraft jr., president, recently 

said, "Some people in the equipment 

industry felt we were too late in getting 

into the xenon business, which is not exactly 

so. I do not know of a single popular 

selling lamphouse on the market that has 

not been drastically changed in the past two 

One manufacturer has introduced 

four completely different xenon lamphouses 

since getting into the business a few years 

ago." Ashcraft further said that such indecisions 

are expensive to all concerned—the 

theatre owner, the supply dealer and the 

manufacturer. He said that Ashcraft XE- 

LITE xenon lamphouses and power supplies 

soon to be offered to the trade are the 

result of two and one-half years of research 

and development with over 50 basic changes 

and improvements since the first systems hit 

the drawing boards. 

Notable among these improvements is 

the Roto-Bulb device, an automatic xenon 

bulb rotating device designed to eliminate 

the blackening process on the top half of 

the inside of the xenon bulb. Prior to each 

time the bulb is ignited the bulb is rotated 

a few degrees. This feature insures longer 

useful bulb life and reduces the need to 

refocus the bulb periodically caused by 

warping and sagging electrode elements. It 

is an exclusive and patented Ashcraft feature. 

The XE-LITE lamphouse has a threepoint 

optical precision mechanical aligning 

system, which avoids tedious and time-consuming 

shimming and moving the lamphouse 

to attain optical alignment. It is a 

three-point system designed into the burner 

module and all adjustments are made inside 

Ashcraft XE-LITE xenon lamphouse 

the lamphouse to attain a perfect optical 

axis for the reflector, xenon bulb, film 

plane, and projection lens on original installation 

and instant rechecks when necessary. 

Less than 10 minutes is required to 

achieve perfect optical alignment alter the 

lamphouse has been bolted to the pedestal 

lamphouse table. Standard optical centers 

are used to avoid changing pedestals, pedestal 

height, or relocating booth portholes. 

A deep-dish electro-formed mirror is the 

backbone of this optical system. 

An instrument and control panel is located 

at the rear of the lamphouse. A volt 

meter, ammeter, hourly metering device, 

manual and automation switching gear are 

standard. Focusing controls are mounted 

externally on the operating side of the lamphouse 

and provide lateral, vertical, and 

backward and forward adjustment of the 

xenon bulb. They are fitted with key-type 

knobs to prevent unauthorized personnel 

from making unnecessary adjustments. 

There is a special heavy-duty igniter 

wired for manual or booth automation 

start, and equipped with a repeat impulse 

device in the event of basic ignition failure. 

It is fully protected against equipment malfunction, 

a service feature which should be 

appreciated by projectionists, service engineers 

and even the theatre manager. 

Regarding lamphouse ventilation, there is 

a single 110-volt motor-driven centrifugal 

fan of ample volume and velocity to provide 

proper ventilation directed to the bulb, 

xencn bulb seals, over the entire surface of 

the bulb, the reflector, the bi-plane type 

heat deflectors and other components. 

Cast aluminum front and rear housing 

castings are used for rigidity and stability. 

Lamphouse front and top are double thickness 

to prevent surface heat transfer. 

The design features a "swing out" xenon 

bulb changing device, eliminating the need 

to disconnect an exhaust system to move 

the lamphouse away from the projector 

mechanism in order to remove a burned out 

bulb from the front of the lamphouse. Lift 

a couple of precision fitted dowel pins and 

the entire reflector-module swings outward 

45 degrees. Bulb changing, when necessary, 

can be safely accomplished in a few minutes. 

Ashcraft reports that its rectifier-power 

supplies, which are in the process of design 

and assembly, will follow the company's 

trend toward heavy-duty, trouble-free, continuous-duty 

operation. There will be three 

different units for 1,200/ 1,600-watt range, 

1,800/2,500-watt range and 3,000/4.200- 

watt range. All will be for use on 208 

three-phase, 60-cycle normal power supply 

and will be solid state in secondary 

power characteristics to filter ripple content. 

For the future, in addition to the Ashcraft 

1,600/2,500-watt XE-LITE xenon 

projection lamphouse. the company will also 

have a 1,600 2,500-watt XE-LITE conversion 

unit for almost all existing carbon arc 

lamphouses. It will be identical in design 

and performance to the production model 

except that the conversion unit will not 

have the rotational bulb device. It will be 

equipped to burn any recommended xenon 

bulb available from supply dealers if designed 

to burn within rated power range of 

1, 600/2, 500-watts and within the mechanical 

measurements prescribed. 

Ashcraft XE-LITE xenon systems will 

shown in Booth No. 93 at the NATO-TEA- 

NAC Convention in Bal Harbour, Fla., November 

18-21, 1972. 

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XENON 

LAMPHOUSES 

By 

LEONARD PINCUS 

|n Recent Years the use of the 

xenon high pressure, short arc lamp has 

become more widely accepted in American 

theatres. One misconception about the 

energy radiation from these xenon lamps 

has been that they inherently produce a 

"cold" light. This misconception is due 

probably to the fact that when compared to 

a carbon arc, the light projected on a 

screen looks whiter (more blue) than the 

"yellowish" light characteristic of the carbon 

arc. It is certainly true that the xenon 

light is "whiter" and produces better color 

rendition than the carbon arc. Thus it has 

been said by some people that xenon light 

is cold light. This is not true. Like the 

carbon arc, the xenon lamp produces relatively 

large amounts of heat energy (infra 

red and far infra 

Delivered 

red). 

Light Should Be "Cold" 

This heat energy is not visible and may 

result in damage to the film and projector 

parts if not reduced to a suitable level. It 

may also cause focus problems and, if excessive, 

will cause the picture to "pop" in 

and out of focus on the screen. However 

the light is produced—xenon or carbon arc 

reasons why the heat should be re- 

—there are both economic and quality presentation 

duced to a low level and the light delivered 

to the aperture should be truly cold. 

In the past, heat has been removed from 

the area of the film plane by forced air and 

water cooling, water filters (cells) and glass 

filters (absorbing the heat). A later development 

was the so-called "cold" mirror or reflector 

("dichroic"). This consisted of a glass 

reflector on whose surface were vacuum deposited 

very thin layers of various materials. 

The glass reflector was then capable of reflecting 

visible light (to the aperture) and 

transmitting heat energy through the reflector 

to the back of the lamphouse. The 

efficiency of this reflector depended on the 

quality of the basic glass blank (for example, 

optical quality of the surface and 

whether the front or rear surface was used). 

Also of importance was the type and method 

of application of the many layers deposited 

on the reflecting surface. 

Up until recently, cold mirrors most 

commonly used were not too efficient (reflection, 

transmission and collection). Now 

available are computer designed, cold mirrors 

made specially for xenon lamps (vertical 

operation). These mirrors represent an 

optimum design. They are front surface, 

optically polished, hard glass with the newest, 

multi-layer "gold" coatings. Over these 

layers is a protective layer of quartz to prevent 

scratching, peeling or oxidation. The 

collection efficiency of these mirrors is high 

(224° for a 15-inch-diameter), while retaining 

excellent reflection (visible) and transmission 

(heat) characteristics. Up to 82 per 

cent of the heat is transmitted to the back 

of the mirror and approximately 92 per 

cent of the visible light is reflected to the 

aperture. 

Use of Filters and Mirrors 

More heat energy can be removed by the 

use of either glass absorbing filters or so 

called "hot" mirrors. A hot mirror for this 

application is made by vacuum deposition 

of thin layers on glass in a manner similar 

to the cold mirrors described earlier. However, 

in this case the visible light is transmitted 

through the glass and the heat energy 

is reflected. These filters and mirrors are 

normally placed between the light source 

and the aperture and can be used for either 

the vertical or horizontal bulb. The efficiency 

of a typical hot mirror is up to about 

80 per cent transmission (visible light) and 

about 70 per cent reflection of heat. Because 

of the relatively low efficiency and 

small area that can be used with these 

filters and mirrors, the heat loading is high 

and a large amount of forced air cooling 

must be used. If cooling is insufficient, the 

coating may be damaged or the glass may 

crack. 

To achieve the high collection efficiency 

of horizontal bulbs, a deep dish reflector is 

required. Cold glass reflectors for this purpose 

are not feasible, therefore most lamphouses 

utilize a deep metal reflector for 

maximum efficiency. This reflector (like an 

aluminized glass reflector) will reflect both 

the visible and the heat energy to the aperture. 

Under development are coatings for 

metal reflectors which will reflect light but 

transmit heat (just as with a cold, glass 

mirror). Problems still exist which must be 

solved before a "cold" metal reflector is 

practical. Thus, to remove heat from the 

typical deep dish, horizontal lamphouse design, 

filters or hot mirrors must be used. 

The hot mirror coating may be applied to a 

corrective lens (if used) combining two elements 

in one. However, the efficiency (light 

available at the aperture) is not good and 

light output is reduced. 

New developments and materials are constantly 

being applied to the xenon lamphouse 

design which will help reduce the 

heat problem in the future. At present it is 

beneficial to both the theatre owner and the 

film distributor that whatever lamphouse is 

used, the heat energy delivered to the film 

and projector be as "cold" as possible. This 

can be achieved by being sure that the best 

available filters or mirrors be used to remove 

the heat from the useful light. The 

result will be a higher quality presentation 

and lower costs and maintenance of equipment 

and Mini. 


— 

Recruit, Train New Manpower 

EXHIBITOR 

RANKS 

REQUIRE 

SECOND TEAM 

business administration degrees. Upon gradii.iliiin, 

the students arc qualified to enter 

miil-managemcnt career programs in retailing. 

Retailing, hah! you might snort. But retailing 

is another variation on the theme 

of selling and applicable, most emphatically, 

to marketing of motion pictures. 

And yet, as we browse through the printed 

media, and talk with various pacesetters 

in the trade, in Hartford and elsewhere, we 

fail to hear of any such program in work 

on the part of exhibition. 

Just why is something that defies the 

imagination. After all, couldn't a progressive-minded 

theatre owner or circuit chief 

easily enough check out a similar concept 

with a local college or, for that matter, a 

secondary school either public high school 

or private educational facilitv7 

The fact that these young people .it

— 

. 

RECRUITING NEW MANPOWER 

Save Time! 

We can save you money, 

too. We carry Everything 

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years. 

drive-ins) except films and 

people. So give us a call 

when you need something 

for your theatre. 

Write or Phone 

TRANS-WORLD THEATRE 

SUPPLY CO. INC. 

2931 Lime Street 

Metairie, Louisiana 70002 

(504) 885-4966 

Customers — and friends — 

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individual's capacity to learn. 

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r 305 CHERRY ST., SCRANTON. PA.18501 

62 

Continued Irani preceding page 

her face, brought over special children's 

place-mats, embossed with smiling faces. 

And until our order came along, the boys 

were content to doodle on the place-mats. 

How many exhibitors wish that their adult 

patrons had such pleasant prepertormance 

moments! 

As we paid our check, our eyes happened 

to spot a pile of folders next to the 

cashier's desk. They were simply captioned, 

"Can you be the next manager of a profitable 

Friendly Ice Cream Shop?" 

When we got home we sat down and 

read the folder. It outlined the corporatehistory 

of the Friendly Ice Cream stores, 

telling of two brothers, Curtis and Prestley 

Blake, who formed the company in 1935. 

"Then, as now," the copy continued, "the 

basic aim was to provide quality food at 

moderate prices served in clean, pleasant 

surroundings by capable, friendly personnel. 

That this aim has long since been successfully 

met can be attributed to a variety of 

management concepts utilized over the 

"Such as: Providing thorough training 

and strong profit incentives for store managers, 

serving shops whenever feasible from 

a central location to ensure maximum quality 

and minimum costs, carefully planning 

the location and construction of new shops 

and concentrating on a limited menu." 

There are some 275 Friendly Ice Cream 

shops in eight Northeastern states today 

and the number is expected to accelerate 

even more. 

The folder, under the heading of "Our 

Growth and You," commented: "Largely 

determining Friendly's rate of growth is 

the number of manager trainees with the 

qualifications to assume store and company 

management positions. The fact that 

our growth has thus far been great—and 

figures to be even greater in the future 

is directly due to the nature and scope of 

our training programs for managers and 

The firm's training program, the folder 

informed us, is designed to develop executive 

ability, through a combination of onthe-job 

training, written examinations and 

both class lectures and field trips—administered 

in a manner best suited to each 

Friendly's trainees, the folder continued, 

are assigned managerial responsibilities in 

many areas. They include personnel training, 

labor cost control, personnel procurement, 

techniques of supervision, conducting 

business meetings, equipment maintenance 

systems, personnel performance 

evaluations, experience in practice management, 

purchasing, costs and control procedures, 

accounting-payroll and hanking 

procedures. 

Moreover, each trainee's progress is continually 

appraised and rated on a detailed 

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— 

evaluation chart, thereby keeping him informed 

on the progress being made toward 

attaining his management objective. While 

in training, an "excellent" salary range can 

be expected. 

As for the length of the training program, 

the trainee himseli determines that by 

his progress: "As quickly as a trainee's 

abilities are demons! rated, advances to 

management are made: thus, his development 

is based OH the best teacher of all 

experience and. with it. the accumulated 

knowledge ol precisely how Friendly operates 

on a daily basis." 

Earning power is spelled out. Established 

management-level can expect to draw $16,- 

000 per year in profit income. Many, the 

folder emphasized, are earning $20,000 and 

more. 

"In addition, Friendlv's benefits program 

—which applies even during training—is 

one of the best in the industry, including 

the following: Long-term disability benefits, 

group life insurance, hospitalization, 

surgical and major medical expense benefits, 

retirement and vacation." 

Friendly's managers, the copy said, "are 

individuals whose training and responsibilities 

have made them well-rounded businessmen, 

exercising independence and authority, 

all without the financial risks that usually 

accompany such positions. 

"And having direct control over earning 

power, they know that 

their income will 

always reflect their ability, especially in a 

business never having been seriously affected 

by lay-offs and fluctuations in the 

economy. A business that offers the security 

that everyone seeks." 

The folder's pitch concludes with these 

remarks: 

"Are You "Manager' Material? The 

answer is 'Yes' if you can meet these requirements: 

Eagerness to work hard, genuine 

desire to learn, ambition to grow in a 

career, ability to cooperate with others, desire 

and industriousness to be self-sufficient, 

flexibility to work at all levels of contact, 

self-discipline and sense of responsibility, 

neat appearance, an employment record of 

stability and integrity and a friendly and 

persuasive 

personality. 

"College is helpful, but not necessary. 

Many of our managers are not college 

graduates. Completed military status is not 

a factor and should you have Reserve or 

) 

Drive-In Theatre Operators. 

Are you bugged by slim profits? 

PIC revolutionary in-car coil mosquito repellents, 

packaged in individual aluminum-lined 

ash tray boxes, provide guaranteed protection 

to your patrons (up to 4 hours each) 

and extra, profitable sales for you at your 

concession stand. 

l III Coils give you the 

highest profit per sale in a 

mosquito repellent—averaging 

$135 a week in added profits*. 

"Drive-In Theatres averaging sales of 1800 

units weekly or approximately 257 cars daily 

• 9 cases (200 units each) • Your Cost: $135, 

9 cases at $15 per case • Retail Price; $270, 

1800 units at 15« each • Your Profit: 50% 

or $135. 

PIC Corp. provides you with these sales aids . . . FREE ! 

Eye-Catching Counter Display 

-, with orders for 

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in 

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Attractive 

point-of-sale 

Cloth Banner 

FOR INQUIRIES OR ORDERS, CALL COLLECT: 201-673-2585 

Warehouses located throughout the United States and Canada. 

PIC Corporation, 28-30 Canfield Street, Orange, N.J. 07050 

National Guard commitments. Friendly is 

prepared to schedule your training to meet 

them." 

The folder contains a pull-out reply card, 

addressed with imprint, "No Postage Stamp 

Necessary If Mailed in the United States," 

to Director of Personnel, Friendly Ice 

Cream Corp., 1855 Boston Rd., North 

Wilbraham, Mass. 01067. 

The card has these words: "For additional 

information about your future 

profitable career as the Manager of a 

Friendly Ice Cream Shop, complete and 

mail this card at your earliest convenience. 

Continued on following page

The KNEISLEY Lamphouse to 

Remember when Equipping Your Theatre, 

XENEX n 

64 

-write for free details- 

• It's moderately priced, ruggedly constructed. 

• Clean styling. Complete rear instrument panel. 

Access to interior through full hinged doors. 

• Horizontal lamp and 14 inch dicroic reflector 

provide greater light pickup and excellent 

screen coverage. Focusing and beam controls 

provided. 

• Accommodates 1000 through 3000 watt lamps. 

Movable reflector carriage permits adaptation 

to 16mm film projection. Adjustable nose cone. 

• Magnetic arc stabilization properly positions 

arc tail flame around anode, increasing lamp 

life. 

• Blower cooled heavy duty manual igniter and 

manual douser are standard. Automatic ignition 

and electric douser available for automation. 

THE KNEISLEY ELECTRIC COMPANY, P.O. BOX 3537, TOLEDO, OHIO 43608 

WE ... BUY - SELL - REPAIR - TRADE 

THEATRE EQUIPMENT 

Money Saving Prices! New and Rebuilt Equipment 

EXPERT MECHANICS - PARTS FOR ALL MAKES 

R. W. Pinkston, Pres. 

PINKSTON SALES & SERVICE Inc. 

4207 LAWNVIEW AVE DALLAS, TEXAS 75227 Phone (214) 388-1550 

*v VN-"s^vw^^wfi *ypqmiF iir*rP''*7WWr'*r*vP r ,**'mr r ''yv^tirz^'* 

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em 

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Complete meals-on-a-bun brimming with choice, lean meats, savory seasonings 

flavored with GENUINE SMITHFIELD HAM. . .Faster service, 65 to 75% 

GROSS PROFIT and more customer satisfaction... make box office 

$-*Ham & products

Importer Feels Best Light Source 

To 

Come From Improved Arc Carbons 

By JAMES V. 

Blevins 

BLEVINS 

President, The Marble Co. 

Last YEAR, when sex lost its 

boxoffice appeal, many people predicted 

of 

the decline and fall 

the motion picture 

theatre industry. Now 

that the industry has 

been resurrected, it is 

becoming popular to 

predict the decline of 

some facets of the 

business. It is not unusual 

that the reliable 

source of light for 

many years would become 

one of the targets 

of those who would make dire predictions. 

Recently, one of the so-called factors in 

the import of carbons was quoted as saying 

that he thought his business would be 

"dead" in a few years. We think he is quite 

right. 

Any manufacturer who does not keep 

abreast of an industry in all its forward 

movements can expect his product to be 

doomed. In recent years there have been 

many progressive developments in the 

manufacture of arc projector carbons. Dependable 

light and burning time have improved 

more in the past few years than any 

time in the history of this product. Some of 

those manufacturers who could not be 

competitive in quality could not expect to 

keep pace with manufacturers who were 

working continuously to provide a product 

as near perfect as possible. 

Three years ago our factory questioned 

the future of the arc carbon industry in the 

United States. One of the engineering 

executives from our factory came to the 

United States and visited most of the major 

circuits from San Francisco to New York. 

He attended trade conventions, visited with 

projectionists, 

technical heads of the largest 

circuits and theatre owners and listened to 

all varying comments about the two light 

sources. His investigation lasted more than 

six months. At the conclusion of his visit, 

he returned for a conference with the 

manufacturing heads and our sales organization 

to assess the future of carbons in the 

United States. The result of this conference 

was the immediate budgeting and spending 

of more than a million dollars to increase 

the capacity of the factory and to improve 

the quality of our Marble Double Eagle 

Carbons to a standard never yet obtained. 

The result has been phenomena!. With 

emphasis on quality and an efficient distribution 

system, our increased capacity has 

been completely absorbed through increased 

business in the United States. 

Many users are not aware of the many 

improvements in the manufacture of arc 

carbons on the part of the leading companies 

in this industry. Consumption rate. 

screen lumens, etc.. have been appreciably 

increased and practically all of the aggravating 

circumstances once present in carbon 

consumption have been eliminated. It has 

taken a substantial budget to stay abreast of 

this industry and those companies who 

have marked off the carbon business have, 

in some cases, found themselves "dead" 

without knowing it. 

As the number one importer of projection 

arc carbons in the United Slates, we 

do not feel that our business is threatened. 

We are pleased to be the supplier ol many 

ol the prestige distributors and users ol 

carbons in the United Stales. We are confident 

that the future development of the 

best possible light source for the motion 

picture industry lies within the use of improved 

arc carbons. 

A review of our major accounts show the 

prospects of a great future for carbons as 

a light source. The majority of our major 

accounts continue to purchase the same 

quantity o\ carbons this sear as they did last 

year. Many of the accounts show an increase 

in carbon purchases this year as 

opposed to last year. We do not want to 

take issue with any company as to its opinion 

of light source. Our objective is to provide 

the best carbon light source available. 

Manley's NEW Premier Model 

Medium Priced 

Specifically Designed 

for Mini Theaters 

The new Premier Model is a counter machine 

with complete flexibility. Add a 

base and it becomes a floor model. 12-oz 

kettle with thermostatic control provides 

safety and dependability. Rugged construction 

assures years of dependable 

operation. 

This new model at 

a modest price is 

ideal for small theaters. Availability of 

separate units permits you to purchase 

the combination that best fits your specific 

needs. 

Add Base Model 351* it becomes 

a floor model. No internal 

fittings. 

Premier 

Counter 

Model 350 

Premier Model 350 

Base Model 352' complete with seasoning 

well and corn drawer assembly. 

Positive displacement seasoning 

pump with relief valve to drain line. 

Heated seasoning tube. 

For complete technical information and prices write. 

'Available in painted or vinyl finish. 

AtaniJ21; mi:. 

P. 0. Box 1006 • 1920 Wyandotte Street • Kansas City, Mo. 64141 • 816-421-6155 


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Specialists in 

Theatre 

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(314) 241-5385 

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-7 :r use! f-cr Ac ObkbbI bb iHjtfeu s? wttttm 

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Attention!. , 

, Drive 

-In Managers. 

MM* At No Cost To You! 

l-'I :::eci :>-.- O-.m . 

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far qyuficy mnf ii ittrtlT i r'" 

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•-• 

POPCORN 

WARMERS 

Designed to Make 

MORE IMPULSE SALES & 

MORE PROFITS FOR YOU! 

ALL NEW. SERVETTE 530 

NOW in 

GLEAMING WHITE'. 

.- and should be given proper 

When not in use. >ou should keep it in a 

earning case and not setting on the work 

bench or floor VOM or 

YTVM from a radio-TV sopplj house 

which distributes well-known brands >;: . 

equipment. 

Another precaution is not to overload 

your meter bv using too .. unu 

know about how high the voltage 

is you're check:r. r 

- I: ;• ou don't know, it 

is best to h the highest fx 

-. . change to the lower one 

if too high for :ng. You 

then avoid damaging your meter or burning 

out some component in the instrument. 

. get into the habit - becktag 

the position c: -witch or 

switches before making a check of ohms, 

voltage or . The meter can be ruined 

if you are checking 

• 

the 

on ohms position. 

Do not place yom .rument on a 

work bench cl_ . 

bench that will scratch the case. 

working on a bench with meter, do not 

place Ear the e ige w here it can easily 

be knocked off. 

Your VOM or \TVM should have fairly 

long test cords so you can more easily make 

:.-s and sound- 

- 

POSTS AND ROPES 

nLOBBY CARD HOLDERS 

I 

TICKET RECEPTACLES 

m 

I 

heads, particularlv so when you make transmission 

tests or are checking the soundhead 

>cus. You can then place the meter 

. you can see it and easily read the 

POPCORN 

KEEPS 

FRElH, HOT, CRISPY FOR DAYS 

S«l man popcorn—tell foster. Our ol-uew. 

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;-: i:»- :-i: ::* :t"-; :* Z •=;

Sound Equipment Maintenance 

CARING 

FOR TEST 

INSTRUMENTS 

AND FILM 

Attention!. ..Drive-In Managers. 

You keep them warm when it's cold . . . 

Why not let them see when it rains? 

At No Cost To You! 

Chances are that it will rain on about 20% 

of those important weekend nights. 

DRIZZLE GARD" will keep customers on the 

lot and bring them back when it rains. 

_^_^ 

Write or phone for complete, 

Jj^^r profitable information 

DRI»VIEW MANUFACTURING CO. 

436 Baxter Ave. — Dept. B-2 • Louisville, Ky. 40204 

Phone: (502) 583-3234 

In view of the fact that many projectionists 

and exhibitor-projectionists do 

considerable maintenance of their sound 

equipment, we herewith present a few 

recommendations on the care of test instruments 

and test films: 

Test Loops: Every theatre should have 

a few test film loops for checking the focus 

of sound lenses, setting lateral guide rollers 

and frequency test film. Proper care will 

assure longer life and will keep the film 

in good condition, ready for use when you 

need it, of course. Loops should be at 

least six or more feet in length, and be 

sure to use "butt-end" splices when putting 

a loop together. Loops should be kept stored 

in a metal container. After you have threaded 

up a loop, don't start projector until 

you are sure it is on the sprockets correctly 

and ready to run at full speed. If you 

do not use care in handling the film, it 

will have a very short life; careless threading 

can cause it to tear up quickly, so, 

take your time and do it right and you will 

have no trouble and the film will last a 

long time. 

In most cases, one can use a film with 

good recording of male and female voices 

for checking sound output to see if the 

voices are reproduced crisply and clearly. 

If you want to put out a little money in 

a frequency test film you can obtain a 

good overall check of the frequencies from 

40 cps to 8,000 cps, using an output meter 

attached to the output of your system. 

Speakers should be disconnected and a resistor 

used for the load in order to obtain 

accurate readings. But most theatres do 

not want to put out this much expense. 

So, you can use a reel of good recording 

and check your sound output occasionally 

for quality and intelligibility in all parts of 

the auditorium. One should have fairly good 

hearing in order to make satisfactory 

listening 

tests. 

Test Instruments: A little precaution in 

handling and caring for your VOM and 

VTVM test instruments will result in satisfactory 

operation and longer service. Keep 

test equipment in cases when not in use 

as this will keep them clean and avoid 

being damaged. Good quality test equipment 

costs money and should be taken 

care of. 

It is advisable to keep your VTVM in 

a place of moderate temperatures. Avoid 

storage with extreme temperature or severe 

temperature changes, as test equipment is 


POPCORN 

WARMERS 

Designed to Make 

MORE IMPULSE SALES & 

MORE PROFITS FOR YOU! 

ALL NEW! SERVETTE 530 

NOW in 

GLEAMING WHITE! 

POPCORN KEEPS 

FRESH, HOT, CRISPY FOR DAYS 

Sell more popcorn—sell foster. Our all-new, 

sparkling white SERVETTE 530' Popcorn Warmer 

provides o tastier, more tender popcorn . . . 

brings bock more customers for more . . . 

designed for butter mat machine on top for 

increased butter corn sales and more profits . • 

really does condition the corn by taking out 

moisture. No crank lift . . the tray slides up 

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and down. Ends salt corrosion. Gives years more 

service. Two wells hold approximately 110 boxes 

each! Tops in engineering, design, workmanship. 

A reliable product from a reliable manufacturer 

with years of experience! 

R

TO-GET-THE 

BEST RESULTS 

USE THE BEST 

FILM 

CEMENT 

ETHYLOID 

Available at All Theatre Supply Dealers 

Fisher Manufacturing Co. 

1181 Mt. Read Blvd. 

RochMter, N«w York, U.l A 

Eyes and Ears of Manager 

Doorman Is Seen by Loews Executive 

As Representative of Company Image 

By ALLEN M. WIDEM 

Don Baker of Loews Theatres 

has issued a series of pertinent bulletins to 

the circuit's managerial ranks across the 

country, touching on significant aspects of 

modern-day exhibition management. 

In the interests of better theatre operations, 

we talked with Baker in New York 

recently. He recalled that he had lunch at a 

most inviting restaurant and that, after being 

seated by the hostess, 

she smiled warmly, 

and said, "I hope you enjoy your lunch. 

If there's anything we can do to make it 

more pleasant, please let me know." 

Baker was so impressed with the lady's 

courtesy, he said later, that he was sure he 

would have enjoyed the eating moments 

even if the food was lacking. 

But the encounter, if such be the phrase, 

pointedly brought home to Baker the fact 

that a 1972-circa motion picture theatre 

doorman is much more than a ticket taker. 

"He's the second person with whom a 

patron comes in contact and has an opportunity 

to help the patron enjoy the show. 

Like the hostess, if the doorman thanks the 

patron for his ticket and says, T hope you 

enjoy the show,' he's likely to enjoy it even 

if it's lacking, because he's in the right 

frame of mind." 

Baker realizes, most assuredly, that during 

peak business periods, it's sometimes all 

a doorman can do to 

simply take tickets. 

But, Baker adds, "There's always time to 

say, 'Thank you!' " 

Until a few years ago, Loews was fortunate 

to have a doorman in one showplace 

who was courteous to the point that he became 

known to those who attended the 

theatre frequently. 

"He always had a warm 'welcome,' a 

broad smile and time to say, 'Thank you!' to 

everyone who passed through the door. He 

actually became a celebrity of sorts and 

was the subject of periodic newspaper stories." 

Did courtesy in this situation count? "It 

did with our patrons and it did with newspaper 

reporters . . . What is a doorman? 

He's our company representative and our 

image. The doorman who practices courtesy 

on all who pass through his door will probably 

enjoy his day because courtesy is 

contagious." 

A doorman, to the Loews concept, is the 

complaint department wrapped up in one 

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A SUBSIDIARY OF VIEWLEX, INC. 


person. "Since he's always visible and easily 

located, he's likely to be the one to receive 

endless abuse. The man who had to 

wait in a long line will curse him. The lady 

who missed the beginning of the show will 

shout her annoyance at him. and the man 

who discovers that he left his ticket at the 

boxofficc will be indignant. The doorman 

who heaps sympathy on a patron with a 

problem and tries to help him will make a 

friend." 

A doorman, moreover, is an age gucsser 

and a master diplomat, to the Loews concept. 

"When we get old." Baker continued, "we 

want people to Ihink we're young, and when 

we're young, we want them to think we're 

older. The doorman has probably one of 

the toughest jobs in a theatre, calling for 

a seasoned diplomat. He has to stop young 

people who appear to be under the age limit 

imposed by the Rating Code without offending 

them. It is important that we keep our 

commitment to the age restrictions of the 

Code, but it is equally important that we do 

so in a friendly manner and not embarrass 

our young moviegoers." 

He noted that when questioning someone's 

age, the thoughtful doorman will say 

something like. "I'm embarrassed to ask 

you, but the manager charges me directly 

with the responsibility for making sure 

young people meet the age restrictions. 

Would you mind showing me some age 

identification to keep us both out of trouble?" 

As the young person reaches for his identification, 

the courteous doorman might continue 

the conversation with something like. 

1 know it's bothersome to you, but I can 

remember when I had to show my draft 

card to get a bottle of beer." When the 

proper age identification has been made, a 

" 

I hank you very much, I hope you enjoy 

the show," is very much in order. 

Baker noted that the fact that the cashier 

sold a ticket does not relieve the doorman 

of his responsibility to police age restrictions. 

The cashier may have viewed the 

ticket buyer through the restriction of her 

booth window. The doorman generally has 

an opportunity to make a better assessment. 

The important thing, to the Loews concept, 

is to make the "questioning" as painless 

as possible. "Young people understand 

that it is the doorman's job to question their 

age, but what they will not understand is 

being subjected to cold embarrassment." 

Ergo: Courtesy can build a bridge across 

the so-called Generation Gap. 

A doorman, too, is a direction-giver. He 

answers questions about where the restrooms 

are located, on which side of the 

theatre smoking is 

permitted, feature times, 

prices and similar questions. 

He summons the manager or assistant 

manager, however, to respond to complaints. 

A doorman, in addition, is an inspector. 

He notifies the manager when posters are 

not neatly placed in display frames, when 

lights are burned out. when the lobby needs 

Continued on following 

page 

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background support for letters. 

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Gardena, Calif. 90248 

Phone: (213) 321-5641 

XE-LITE 

XENON PROJECTION SYSTEMS 

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Our XE-LITE xenon lamphouses will have a rotating bulb device to increase useful bulb 

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are many more you will soon know about, including a new line of power supply systems 

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be patient a bit longer! 

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36-32 38th Street 

Long Island City, N.Y. 11101 


8 out of every 10 

Theatre Owners Use 

CONTROL SYSTEMS 

Whether your problems require 

standard or specially designed 

equipment we can solve them! 

For complete information contact your nearest 

theatre equipment dealer or distributor 

GENERAL REGISTER COMPANY 

A General instrument Company 

271 Schilling Circle 

Hunt Valley, Maryland 21030 

WHAT IS A DOORMAN? 


sweeping and when drink machines are out 

of order. 

He is also a reporter. He keeps the manager 

informed of conversations he hears 

about whether the patrons like or don't like 

a picture. He reports complaints about the 

auditorium being too warm or too cold, or 

that the restrooms need attention. He tells 

the manager about comments concerning 

prices, parking conditions and hundreds of 

other little items that collectively h«lp the 

manager operate a better theatre because 

he is informed. 

Finally: "What is a doorman? He's the 

eyes and ears of the manager, but, most important 

of all, he's the theatre's imagemaker. 

Remember, you never get a second 

chance to make a good first impression. 

Courtesy counts, courtesy is free, courtesy 

is fun and courtesy makes friends!" 

Problems Remain the Same 

EQUIPMENT FOR 

MULTIPLE THEATRE 

CONSTRUCTION AND AUTOMATION IS A 

JOB FOR EXPERTS! WE ARE!! 

CALL US 

(303) 534-7611 Yes, we're young — but 

experienced — and can give 

you what you need. 

Western Service & Supply, Inc. 

Bob Tankersley, Manager 

2100 Stout Street 

Denver, Colorado 80205 

(303) 534-7611 

STAGE CURTAINS 

TRACKS • MOTORS • MASKING 

FABRIC WALT COVERING 

R0CKW00L INSULATION f 

Permanently Flame Reiistant 

Velour Rope t Stanchions, 

Fabrics 

I'tOTM 1*111 

432 EAST 91st STREET, NEW YORK, N.Y. 10021 

212 TR 6-0800 , INQUIRIES INVITED 

MANAGING 

THEATRES 

WITHOUT 

IRRITATION 

A guest editorial by Glenn Berggren in 

the July 3 issue of BOXOFFICE 

prompted a letter from C. B. "Brownie" 

Akers of Tulsa, Okla., a former exhibitor. 

In his letter, Akers said the 

editorial "reminded me that values in 

the theatre business seem to remain 

the same. I was reminded of a paper 

I delivered at a short course in theatre 

management at the University of Oklahoma 

back in 1936 . . . Apparently 

Glenn Berggren meant the same thing 

that I did some 36 years ago. One 

thing struck me— no mention of concessions. 

At that time our circuit did 

not even sell popcorn, hut I am sure 

that today a pioperly operated concession 

stand can help and a sloppy 

one can Inn I business." The following 

article on "non-irritating theatre management" 

is Akers' J 936 paper, as 

pertinent tot/ay as it was then— Editor. 

Fhe ideal, of course, is a perfectly 

operated theatre, but there never was 

and there never will be such a theatre. How- 

70 


— 

ever, we can strive to operate more efficiently 

and the nearer we come to the goal 

of perfection the greater will be the profits 

in addition to the pleasure felt in a 

job well done. 

Non-Irritating Management 

You may say, "What is meant by nonirritating 

theatre management?'" Just this: 

I he public has a right to expect perfect 

enjoyment from every trip to the theatre. 

There should be no reason why the paying 

patron should have any irritating influence 

rob him of his two hours of entertainment 

and complete relaxation. Still, every theatre 

today has irritating factors in its 

operation. Your jobs are to remove as many 

as possible and to reduce those irritating 

factors to a minimum. 

The Projectionist's 

Projector 

PRO-35 

First ALL-NEW 

y American 35mm 

Projector in 25 years 

Perfection Harder in Small Towns 

Even the de luxe theatres in major cities 

have some irritants; but here most of us 

are small town or small city theatre men. 

Our goal of perfection is harder to achieve 

because our incomes will not permit the 

hiring of large staffs to assign to each 

particular department. Our employees must 

of necessity be assigned work more general 

in character. However, with such conditions 

forced upon us, we can still do a lot by 

training everyone around the theatre properly, 

and by keeping close personal touch 

with our operations. 

The human animal is a creature of habit, 

and theatre attendance can be and is a habit 

made or broken by the treatment accorded 

the patron. Any person likes to return to 

a place which he can remember pleasantly, 

and will do so as often as possible. Just 

as surely, a person will avoid places where 

memories—whether conscious or unconscious—are 

not so very pleasant. You can 

make people unconsciously want to return 

to your theatre if you remove all of the 

things that may make them avoid you. 

Let's take a poorly operated theatre and 

see what happens to the patron in attendance. 

We will say that this patron is accompanied 

by his wife and two children 

since the family is the backbone of motion 

picture support. We will also take it for 

granted that the attraction is one he has 

been sold on in advance and that basically 

the entire program will be satisfactory. We 

all try to buy and book that sort of program. 

Here, we are only covering physical 

operation. 

The patron walks to the boxoffice and 

lays down his money; the cashier is talking 

on the phone to her boyfriend or reading 

a magazine. In either case she makes the 

patron wait for a little while, or he may 

even have to rap on the change shelf to 

get her attention. She looks up with a rather 

startled expression or a look of annoyance 

and says, "How many?" She rings the required 

number of tickets and lays out the 

correct change, but makes the customer 

reach for both. Now, the patron does not 

get mad about any of these little things, but 

they do irritate him just a little. Meanwhile, 


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ARCAL THEATRE 

PRODUCTS INC. 

51 -C Heisser Lane—Farmingdale, N.Y. 

Carbon Arc to Xenon Conversions 

Water Recirculators— Replacement 

Parts— Rebuilt Carbon Arc Lamps 

FOR MORE INFORMATION about products described in this 

issue, use postage-paid Readers' Service Bureau coupon 

on page 75 of this issue of MODERN THEATRE. 


' 

NON-IRRITATING 

MANAGEMENT 


his family is also just a little irritated by 

having to wait during this slight delay and 

the unfriendly attitude of the cashier. 

Now. our family enters the inner lobby, 

where the doorman is leaning over the 

ticket chopper (if any) talking to a couple 

of friends. This doorman sticks out his 

left hand while still carrying on his conversation 

with friends, and as he does so 

his back is about half turned to the customer. 

Undoubtedly the customer will have 

to step away from his wife to reach the 

doorman's hand and give him the tickets. 

«T

— 

mertime, of course, the house will be too 

warm or the distribution from the cooling 

system will be so poorly spread as to cause 

discomfort. 

If the restrooms are used by these patrons 

they will 

be nauseated by the odor and also 

irritated by the fact that the aroma of the 

latrine seems to cling to them for several 

minutes after. This is only because of a 

lack of the use of soap, water, and elbow 

grease. The use of those three will 

practically 

eliminate the necessity for deodorants. 

Finally the family has seen the entire 

program and thev leave the theatre. Being 

still absorbed in their own affairs the members 

of the staff fail to open the doors 

for the departing patrons; so the people in 

front allow our patron another irritation by 

letting the door slam in his face. 

On the way home Mr. and Mrs. Patron 

agree that the picture must have been overadvertised, 

since they did not enjoy it as 

much as they had expected. In fact they 

have a feeling of being a little disappointed 

in movies generally, so the chances are they 

will be in attendance less and less frequent- 

They leave the theatre with a feeling of 

satisfaction and of having had their money's 

worth and more. It never occurs to them 

consciously that everything was just right, 

that it took work and thought to obtain 

the atmosphere which added to their evening's 

entertainment. As far as the public 

is concerned it just happened, and that is 

exactly as it should be. The public is paying 

for entertainment, and atmosphere, and 

is entitled to get it without ever having to 

give a thought to how things got that way. 

If you in your theatres will see to it 

that as many irritants as possible are removed, 

you will find that . . . 

• Your regular attendance will pick up. 

• Your job will actually become easier. 

• Sales resistance from the public will 

decrease, and you will easily obtain 

more results from your advertising 

efforts. 

You have often heard it said that a certain 

town is a "Good Show Town," or 

that another is a "Poor Show Town." I 

say that "Good show towns" do not just 

happen; they are made, and they are made 

by theatres that operate on a policy of removing 

all irritation. Theatres operated in 

a manner that make people want to come 

back, are managed by men who are constantly 

looking after the comfort and convenience 

of the patrons. In other words, the 

managers operate their theatres on a nonirritating 

policy. 

Now, possibly none of you are connected 

with a theatre that operates along lines as 

bad as I have just pictured, but I will 

wager that there is not a one of you but 

has one or more such irritants in your theatre 

today. The chances are there are several 

more since there are many irritants possible 

which have not been mentioned here. The 

trouble is that we pass them by. We do 

not give enough close personal attention 

to the so-called "little things" around our 

theatres. We cannot see the forest for the 

trees. We get in a rut. We need to check 

carefully all of the time for the minor 

things that may be affecting our business. 

Now, our same patron attends the properly 

operated theatre, going through an entirely 

different experience than I have just 

described. He walks up to the boxoffice 

where a neat and personable cashier promptly 

delivers his tickets and change, thanking 

him in a tone of voice that means 

'"We appreciate your patronage." His tickets 

are taken by a courteous doorman, who also 

by his words and expression says, "You are 

welcome." Both Mr. Public and his family 

get a feeling of satisfaction from this treatment 

and a warm glow of friendship for 

the theatre which, incidentally, is so clean 

and neat that Mrs. Public takes pride in 

just being there. 

The usher is alert and immediately escorts 

the family to seats in a quiet, unobstrusive 

manner. The family arrives during the 

showing of the shorts and immediately 

settles back to complete attention to the 

program. For a couple of hours they are 

oblivious of everything except the story being 

unfolded on the screen; because the 

sound is properly regulated, the projection 

is clear and smoother, the temperature is 

comfortable and there is nothing to distract 

from the main purpose of the evening 

which is entertainment. 


NEW 

TECHNIKOTE 

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of Light! 

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WILL STAT WHITER LONGERI 

WILL GIVE BETTER CLARITY 

AND COLOR RENDITION! 

THE FINEST IN 

DRIVE-IN SCREEN PAINT! 

"SUPER-WHITE7"HI-DENSITY" 

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"STEREO HILUX" 

Approved for 

3D Projection 

. . . for stipple effect 

th lamb's wool roller. 

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Available from your 

authorized Theatre 

Equipment Supply 

Dealer. 

TECHNIKOTE corp 

63 Seobring St , Brooklyn. N. Y, II 231 

Coke Brochure 

Tells 

Food Service Steps 

Published as "another service to the food 

industry from The Coca-Cola Co.," a brochure 

entitled "16 Steps to Better Customer 

Service" is designed primarily for sitdown 

food service, but the same principles 

can be applied to food and refreshment 

service in both indoor and outdoor theatres. 

Based on "the three big 'AY " —Appearance, 

Attitude and Action— the 16 steps 

to better customer service are: 

1. Be alert. Nearly everyone likes to be 

noticed. Be alert so you can see your customers 

approaching and greet them with a 

smile. 

2. Greet the customer. A friendly greeting 

is good business and it makes your 

job easier. 

3. Acknowledge customers' presence. If 

you are busy serving someone else, let the 

other customers know that you will be with 

them in a moment. 

4. Show interest in customer. A sincere 

attitude in handling orders and an occasional 

kind word builds goodwill, even though 

you can't carry on a conversation with each 

customer. 

5. Understand the order. Misunderstood 

orders waste time, cost money and create 

ill 

will. 

6. Suggest related items. Ask your customer 

if he would like a drink or french 

tries with his hamburger. 

7. Transmit orders quietly. People resent 

having their orders yelled out for all to 

hear. 

8. Serve a group at one time. People 

who come in together want to eat together. 

9. Serve beverages carefully. Customers 

dislike drinks with the contents spilling 

over. Keep fingers outside and well below 

the drinking edge. 

10. Serve beverages with order. This allows 

the patron to enjoy his meal and his 

beverage together. 

11. Anticipate customer's needs. Make 

sure they have the right eating utensils and 

condiments. 

12. Double check every check. Never 

guess at prices— always look at the menu 

if you are unsure. You will avoid overcharging 

or causing the business to lose 

money. 

13. Thank customer. After you have 

served the customer, give him his check 

promptly and thank him. 

14. Handle complaints tactfully. Listen 

with respectful attention and do not argue. 

Call the manager if you cannot handle the 

situation. There's no point in winning an 

argument and losing a customer. 

15. Clean up. Make sure that each new 

patron finds a clean counter, table or tray. 

16. Make friends for the business. Food 

service is only part of the job, and salesmanship, 

good personality and hospitality 

are major factors in determining the success 

of a business. 

Friendly 

Personal 

Service

CONDENSED INDEX OF PRODUCTS 

Page 

ACOUSTICAL WALL COVERING 

Soundfold 61 

ADMISSION CONTROL SYSTEMS, 

DRIVE-INS 

EPRAD, Inc 4th Cover 

ATTRACTION BOARDS & LETTERS 

Adler Silhouette Letter Co 60 

Bevelite Mfg. Co 69 

National Identification Co 47 

Sign Products 54 

AUTOMATION 

Cinemeccanica 11 

TAC Systems 72 

AUTO RAIN VISORS 

Dri-View Mfg. Co 66 

BARBECUED MEATS 

Smithfield Ham & Products Co., 

Inc 64 

BOXOFFICE ADMISSION SIGNS 

Dura Engraving Corp 50 

BOXOFFICE MATCHED EQUIPMENT 

Drive-In Theatre Mfg. Co 15 

BOXOFFICES 

Poblocki & Sons 51 

Selby Industries, Inc 73 

BUTTER CUPS FOR POPCORN 

Supurdisplay, Inc., Server Sales, 

Inc 

2nd Cover 

BUTTER OIL FOR POPCORN 

Odell Concession Specialties Co., 

Inc 58 

BUTTER SERVERS 

Supurdisplay, Inc., Server Sales, 

Inc 

2nd Cover 

CARBONS 

Lorraine Arc Carbons Div., 

Carbons, Inc 54 

Union Carbide Corp 27 

CABON SAVERS 

Cali Products 60 

CARPETS 

National Theatre Supply Co 13 

CASH DRAWERS 

Indiana Cash Drawer Co 60 

COIN COUNTERS & PACKAGERS 

Nadex Industries 54 

CONCESSIONS FOODS 

Smithfield Ham & Products Co., 

Inc 64 

CONCESSIONS STANDS 

Butler Fixture & Mfg. Co 45 

Manley, Inc 65 

Stein Woodcraft 

3rd Cover 

CURTAINS, DRAPERIES 

Novelty Scenic Studios, Inc 70 

DRINKS, SOFT 

Dr Pepper Co 3 

DRIVE-IN BOXOFFICE CASH 

CONTROL SYSTEM 

EPRAD, Inc 

4th Cover 

DRIVE-IN CAR COUNTER 


DRrVE-IN THEATRE DESIGN 

Ballantyne Insts. & Elects., Inc 71 


Mini-Art Operating Co 46 


DRIVE-IN THEATRE EQUIPMENT 



D & D Theatre Screens 58 


EPRAD, Inc 

4th Cover 

Parkaire 72 

Radio Service Co., Div. Radio Corp. 

of America 26 

Reed Speaker Co 59 


Thermolator Corp 56 

FILM CEMENT 

Fisher Mfg. Co 68 

FILM DEVELOPING 

H & H Color Laboratory 51 

FLAME PROOFING, DRAPERIES, 

SEATS Seating Corp. of N.Y 28 


Page 

FOOD SERVICE EQUIPMENT 

Manley, Inc 

65 

HEATERS, IN-CAR 



EPRAD, Inc 

4th Cover 


HOT DOG EQUIPMENT 

Hollywood Servemaster Co 67 

IN-CAR SPEAKER RECONING 


JANITORIAL SERVICE 

Berry Janitorial Service, C.E 66 

JUNCTION BOXES 


EPRAD, Inc 

4th Cover 


Page 

LAMP LUBRICANTS 

Edw. H. Wolk, Inc 41 

LIGHTING, DRIVE-IN THEATRE 


LOBBY EQUIPMENT 

Lawrence Metal Products, Inc 67 

METAL PROTECTORS 


MINIATURE GOLF COURSES 

Eastern Golf Co 60 

Lomma Enterprises, Inc 62 

MOSQUITO REPELLENT 

Pic Corp 63 

PAINT FOR DRIVE-IN SCREENS 



Spatz Paint Industries, Inc 62 

Technikote Corp 74 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this Modern Theatre Buyers' Directory and Reference Section. Check: 

The advertisements or the items on which you want more information. Then: Fill 

in your name, address, etc., in the space provided on the reverse side, fold as 

indicated, staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of August 28, 1972 

Page 

Adler Silhouette Letter Co 60 

Arcal Theatre Products 71 

Ashcraft Mfg. Co., C.S 69 

D Autotrac Equipment Co 63 

A.V.E. Corp 55 


3 Berry Janitorial Service, C.E 66 



Cali Products 60 

Century Precision Optics 50 

Christie Electric Corp 23 

Cinemeccanica 11 

Consolidated Ticket Register Corp 57 

Cretors & Co 43 


3 Drive-In Theatre Mfg. Co 15 

3 Dri-View Mfg. Co 66 

3 Dr Pepper Co 3 

D Dura Engraving Corp 50 

Eastern Golf Co 60 

S. T. Echols Co., Inc 55 

Electro Sound, Inc 68 


John P. Filbert Co., Inc 49 

Fisher Mfg. Co 68 

General Register Co 70 

Mel Glatz 8. Associates 53 

Globe Ticket Co 63 

Goerz Optical Co 44 

Goldberg Bros 49 

Hanovia Lamp Div., Canrad Precision 

Industries 57 

n Delmer F. Harris Co 63 

Heywood-Wakefield Co 19, 20 

H & H Color Laboratory 51 

Hollywood Servemaster 67 

Hurley Screen Co., Inc 46 


Irwin Seating Co 7 

Kelmar Systems, Inc 5 

Kollmorgen Corp 44 

Kneisley Electric Co 64 

LaVezzi Machine Works 52 

Lawrence Metal Products, Inc 67 

Lomma Enterprises, Inc 62 

Page 

L. P. Associates 53 

3 Manko Fabrics Co., Inc 62 

3 Manley, Inc 65 

3 Massey Seating Co 52 

Mini-Art Operating Co 46 

Nick Mulone & Son 28 

Nadex Industries 54 

National Identification Co 47 


National Ticket Co 59 

Novelty Scenic Studios 70 

Odell Concession Specialties Co., Inc 58 

Optical Radiation Corp 9 

Parkaire 72 

Perey Turnstiles 51 

Pic Corp 63 

Pinkston Sales & Service Co 64 

Poblocki 8, Sons 51 

RCA Service Co., Div. Radio Corp. 

of America 26 


Seating Corp. of New York 28 

3 Selby Industries, Inc 73 

3 Sign Products 

3 Simonin's Sons, Inc., C. F 

5^ 50 

Smithfield Ham 8. Products Co., Inc 64 

n 

Soundfold, Inc 61 

Spatz Paint Industries 62 

Stein Woodcraft 3rd Cover 

Strong Electric Corp 17 

Supurdisplay, Inc. /Server Sales, Inc. 2nd Cover 

TAC Systems 72 

Technikote 74 

Texas Theatre Supply 74 

Theatre Equipment Ass'n 47 

Theatre Equipment Co 42 


TJE Enterprises 53 

Trans-World Theatre Supply 62 

Ultra-Vision 39 

Union Carbide 2 7 

Walker-American Corp 56 

Weldon, Williams 8. Lick 70 

Western Service & Supply 70 


XeTRON Products Div., Carbons, Inc 54

Page 

PAINT FOR SEATS 

Spatz Paint Industries, Inc 62 

PLAYGROUND EQUIPMENT 

Delmer P. Harris Co 

63 

POPCORN EQUIPMENT & SUPPLIES 

Cretors & Co 43 

Hollywood Servemaster Co 67 


C. P. Simonin's Sons 50 


Century Precision Optics 50 

Goerz Optical 44 

Kollmorgen Corp 44 

PROJECTOR BULBS 

Hanovia Lamp Div.. Canrad 

Precision Industries 57 

PROJECTOR PARTS 

LaVezzi Machine Works 52 

Edw. H. Wolk. Inc 41 

BOXOFFICE-MODERN THEATRE 

PROJECTORS 

A.V.E. Corp 

Ballantyne Insts. & Elects., Inc. 

Page 

.. 55 

.. 71 

RECTIFrERS 

C. S. Ashcraft Mfg. Co 69 



REELS, PROJECTOR 


REFLECTORS 

Strong Electric Corp 17 

REPLACEMENT PARTS—SOUND, 

ARC LAMPS, PROJECTORS 

Arcal Theatre Products 71 

RCA Service Co., Div. Radio Corp. of 

America 26 


REWINDS. AUTOMATIC 


Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nom« 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street 

Number.. 

Position 

City.. State Zip Code.. 

^ 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

The MODERN THEATRE INFORMATION BUREAU 

825 Van Brunt Boulevard, Kansas City, Mo. 64124 

Gentlemen: Please have suppliers furnish me with information on: 

Acoustics Drink Dispensers D Screens, Indoor 

Air Conditioning Drive-In Equipment Screen Towers 

Automatic Vending Lenses 

Seating 

Building Material 

Lighting 

Sound Equipment 

Carpets 

Playground Equipment Theatre Fronts 

Concessions Equipment Projection Lamps 

Stage Equipment 

Concessions Foods 

Projectors 

Signs and Marquees 

I am also interested in the following subjects, companies and products. 

^ 

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BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo. 

BOXOFFICE-MODERN THEATRE 

• THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY, MO. 64124 

Page 

SCREENS, INDOOR 

Hurley Screen Co., Inc 46 


Walker-American Corp 56 

SCREEN COATINGS 


SCREEN TOWERS, BOXOPPICES, 

CANOPIES, WINGS, FENCE, 

SPEAKER POSTS 



Nick Mulone & Son 28 


SEATING FABRICS 

Manko Fabrics Co., Inc 62 

SEATING, HARDTOPS 

Heywood-Wakefield Co 19, 20 

Irwin Seating Co 7 

Massey Seating Co 52 

SILICON DC EXCITER SUPPLY & 

SIL-TUBES 


SNACK BARS 



SNOW CONES 

S. T. Echols Co., Inc 55 

SPEAKER CONING & REPAIR 


SPEAKERS, BSf-CAR 



EPRAD, Inc 

4th Cover 


T.J.E. Enterprises, Inc 53 

STAGE CURTAINS, TRACKS, 

MASKING 


THEATRE CHAIR RENOVATION 

Seating Corp. of N.Y 28 

THEATRE DESIGN CONSULTANTS 



Mel C. Glatz & Associates 53 

THEATRE EQUIPMENT & SUPPLIES 




Pinkston Sales & Service Co 64 

Theatre Equipment Co 42 

Texas Theatre Supply 74 

Theatre Equipment Ass'n 47 

Trans-World Theatre Supply 62 

Western Service & Supply 70 

Wil-Kin, Inc 39 

THEATRE FRONTS 

Poblocki & Sons 51 

TICKET MACHINES 

Consolidated Ticket Register 

Corp 57 

General Register Co 70 

TICKETS 

Globe Ticket Co 63 

National Ticket Co 59 

Weldon, Williams & Lick 70 

TRANSISTORIZED SOUND 


Electro Sound. Inc 68 

Kelmar Systems 5 

TURNSTILES 

Autotrac Equipment Co 63 

Perey Turnstiles 51 

UNDERCOUNTER CASH DRAWERS 


WALL COVERING, ACOUSTICAL, 

DECORATIVE 


Soundfold 61 

XENON CONVERSION 

L.P. Associates, Inc 53 

XENON LAMPS & POWER SUPPLIES 




Optical Radiation Corp 9 

XeTRON Div., Carbons, Inc 54 


theCk 

Directory 

Classifications 

1. Advertising Display 

2. Air Conditioning 

& Heating 

3. Automated Theatre 

Control Equipment 

4. Concessions 

5. Decorating 

& Furnishings 

6. Floors and Carpets 

7. Frontage 

8. Lighting 

9. Projection 

10. Restrooms 

11. Safety Devices 

12. Sanitation 

13. Seating 

14. Sound Equipment 

15. Stage Equipment 

16. Ticket Office 

17. Vending Machines 

18. Miscellaneous 

19. Drive-ins 

TO BETTER BUYING 

THE MANUFACTURERS' & DEALERS' DIRECTORY 

of The MODERN THEATRE section of 

^hrow to use it: 

B0X0FFICE 

1. As will be noted by looking at the directory index at the left, the theatre 

equipment and supplies listings are divided into nineteen (19) classifications, each 

numbered heading keyed to the department of the theatre in which the materials, 

equipments and supplies are used. Thus, for example, if you are interested in items 

for the projection room, reference to the chart will show the number of heading (9) 

to look for in the following pages. Under each of these numbered headings you will 

find numerous firms which manufacture these items. 

Product information, literature, prices, etc., may be had without obligation by 

writing direct to any firm listed herein. Say you saw it in the MODERN THEATRE 

BUYERS' GUIDE, please, and if you will mention the key number of the product 

in which you are interested (such as 919—Film Splicers) it will help the company to 

identify exactly the type of product or service you are seeking. 

2. In event you are in search of some specific item of theatre equipment, known 

only to you by trade name, and you wish to know the manufacturer and source of 

supply thereof, refer to our alphabetized listing of MATERIAL AND EQUIPMENT 

BY TRADE NAMES in this section. 

3. PRODUCTS ADVERTISED in this issue are listed alphabetically in the 

CONDENSED INDEX OF PRODUCTS which appears in this issue along with a 

postage-free self-mailer coupon which is designed to help you get full information 

from manufacturers without obligation. 

4 To obtain suppliers' literature on broader subjects than those shown in the 

CONDENSED INDEX OF ADVERTISED PRODUCTS or The Key to Better Buying 

... or to inquire concerning a specific subject, company or product, use the coupon 

on opposite page. 

5. THEATRE EQUIPMENT and SUPPLY DEALERS, with current addresses, 

etc., will also be found in this section. 

1. Advertising Display 

101-ANIMATED DISPLAY 

Holmes 35mm Projector Corp., 21-10 Newtown Ave., 

Long Island, N. Y. 1 1210 

Pic Corp., 28-30 Canfield St., Orange, N. J. 07050 

Sign Corp. of America, 2201 Arthur Ave., Elk Grove 

Village, III. 60007 

102-BANNERS, FLAGS, VALANCES 

Ace-Hi Displays, Inc., 206 Grandville Ave. S.W., 

Grand Rapids, Mich. 49502 

All Nations-Capitol Flag & Banner Co., P.O. Box 8392, 

1 18 W. 5th St., Kansas City, Mo. 64105 

Filmack Trailer Co.. 1327 So. Wabash, Chicago, III. 

60605 

National Flag & Display Co., 43 W. 21st St., N.Y. 

10010 

National Screen Service, 1600 Broadway, N.Y., N.Y. 

10019 

National Ticket Co., 1564 Broadway, New York, New 

York 10036 

Pic Corp., 28-30 St., Canfield Orange, N. J. 07050 

BLACK LIGHT EQUIPMENT-See 501 

103-BUMPER STRIPS 

Ace-Hi Displays, Inc., 2»6 Grandville Ave. S.W., 


Arcade Press, 5436 Harford Rd., Baltimore, Md. 

21214 

Continental Display Adv., 1411 Wyandotte, Kansas 

City, Mo. 64105 

Globe Ticket Co., 112 N. 12th St., Philadelphia, Pa. 

19107 

Harry K. McWilliams Assoc, Inc., 151 Lafayette, 

Co., 43 W. 21st St., N.Y., 

New York, 

National 

N.Y. 

Flag & 

10013 

Display 

N.Y. 10010 


York 10036 

104-CHANGEABLE LETTERS FOR 

MARQUEES, ATTRACTION BOARDS 

Adler Silhouette Letter Co., 11843 W. Olympic Blvd., 


Bevelite Mfg. Co., 17819 S. Figueroa St., Gardena, 

Calif. 90248 

W. H. Brady Co., 727 W. Glendale Ave., Milwaukee, 

Wis. 53201 

Filon Div., Vistron Corp., 12333 Van Ness Ave., 

Hawthorne, Calif. 90250 

National Identification Co., 3955 Oneida, Denver, 

Colo. 80207 

National Screen Service Corp., 1600 Broadway, New 

Sian°Products! 1319 W. 12th Place, LA., Calif. 90015 

SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt, 

Wagner Sign Services, Div. of Nat'l. Adv. Co./3M Co., 

3100 Hirsch St., Melrose Park, III. 60160 

105-DATE STRIPS 

Dura Engraving Co., 133 W. 20th St., New York, 

N. Y. 10011 

Filmack Trailer Co., 1327 S. Wabash Ave., Chicago, 

III. 60605 


York, N. Y. 10019 

Theatre Screen Advertising, 2100 Stout St., Denver, 

Colo. 80205 

106-DISPLAY FRAMES, CASES & EASELS 

Lawrence Metal Products, Inc., 60 Prospect Ave., 

Lynbrook, N.Y. 11563 


York, N. Y. 10019 

Poblocki & Sons, 620 S. 1st St., Milwaukee, Wis. 53204 

Romar Vide Co., 1128 2nd St., Chetek, Wis. 54728 

107- FILM CODE RATING SYMBOLS 

Adler Silhouette Letter Co., 11843 Olympic, Los 

Angeles, Calif. 90064 

Drive-in Theatre Mfg. Co., 709 N. 6th St., Kansas 

City, Kas. 66101 

Harry K. McWilliams Assoc, Inc., 151 Lafayette, 

N.Y., N.Y. 10013 

Notional Screen Service Corp., 1600 Broadway, New 

York, N. Y. 10019 

Pic Corp., 28-30 Canfield St., Orange, N. J. 07050 


Sign Products, 1319 W. 12th Place, L.A., Calif. 

90015 



108-MATS, HERALDS, WINDOW CARDS, ETC. 

Arcade Press, 5436 Harford Rd., Baltimore, Md. 21214 

Victor Cornelius, Inc., 400 W. Main, Box 71, Eastland, 

Tex. 76448 

Fepco Theatre Adv., Box 795, Omaha, Neb. 68101 

Harry K. McWilliams Associates, Inc., 151 Lafayette 

N.Y., N.Y. 10013 

Metropolitan Mat Service, 303 E. 4th St., Los Angeles, 

Calif. 90013 


10019 

Theatrical Adv. Co., 2310 Cass, Detroit, Mich. 48101 

109— SIGN FLASHERS & BORDER CHASERS 

Bayside Timers, Inc., 43-69 162nd St., Flushing, N. Y. 

11358 

Long Sign Co., 9250 E. Forest, Detroit, Mich. 48214 

110—SIGN LETTERS, MISCELLANEOUS 

Berloc Mfg. Co., 1230 W. 253rd St., Harbor City, 

Calif. 90701 

Bevelite Mfg. Co., 17819 S. Figueroa St., Gardena, 

Calif. 90248 

W. H. Brady Co., 727 W. Glendale Ave., Milwaukee, 

Wis. 53201 

Dura Engraving Co., 133 W. 20th St., N.Y. 10011 

N.Y. 10019 

Federal Sign & Signal Corp., 136th & Western Ave., 

Blue Island, III. 60406 

Filon Div., Vistron Corp., 12333 Van Ness Ave., 


National Screen Service Corp. 1600 Broadway, New 

York, N. Y. 10019 


N. J. 07072 

Sign Products, 1319 W. 12th Place, L.A., Calif. 90015 



111—SIGNS, ADMISSION 

Berloc Mfg. Co., 1230 W. 253rd St., Harbor City, 

Calif. 90710 

Block & Co., Inc., 1111 S. Wheeling, Wheeling, III. 

60090 

Dura Engraving Co., 133 W. 20th St., N.Y. 10011 

National Screen Service Corp. 1600 Broadway, New 

York, N. Y. 10019 

National Ticket Co., 1564 Broadway, N.Y., N.Y. 10036 


112— SLIDES, ADVERTISING 

Borchers Whitley, 2123 Stanley, Fort Worth, Tex. 

76110 


Long Island, N. Y. 1 1 102 

Kansas City Slide Co., 3501 Woodland, Kansas City, 

Mo. 64109 

National Studios, 42 W. 48th St., N.Y., N.Y. 10036 

Air Conditioning 

and Heating 

201-AIR CONDITIONING SYSTEMS 

Carrier Air Conditioning Co., Carrier Parkway, Syracuse, 

N.Y. 13201

FREE self-mailer coupon preceding this section is provided to bring you full information on any advertised product. 

Chrysler Corp., Airtemp Div., 1600 Webster St., Dayton, 

Ohio 45404 

Durham-Bush, Inc, 101 Burgess Rd., Harrisburg, Va. 

22801 

Singer Co., Climate Control Div., 62 Columbus St., 

Auburn, N.Y. 13022 

Trane Co., 3600 Pommel Creek Rd., La Crosse, Wis. 

54601 

Transairco, Inc., usAIRco Div., P.O. Drawer B, Delaware, 

Ohio 43015 

Typhoon Air Conditioning Co., Div. Hupp Corp., 505 

Carroll St., Brooklyn, N.Y. 11215 

202-BL0WERS 

Chrysler Corp., Airtemp Div., 1600 Webster St., Doyton, 

Ohio 45404 

Spencer Turbine Co., 486 New Park Ave., Hartford, 

Conn. 061 10 


54601 

203-CLEANERS, AIR 

CONDITIONING 

Chemical Solvent Co., P. O. Box 487, Birmingham, 

Ala. 35201 


54601 

204-FAN, HEAT CIRCULATORS 


N.Y. 13201 

Cory Corp., 3200 W. Peterson Ave., Chicago, III. 

60645 


54601 

205— FILTERS, AIR CONDITIONING 

& HEATING 


54601 

206 GAS BURNERS 


N.Y. 13201 

Todd Shipyards Corp., 120 Park Ave., N.Y., N.Y. 

10017 

207-HEATING SYSTEMS 

American Foundry & Furnace Co., 1201 Soper St., 

Bloomington, III. 61701 


N.Y, 13201 

Chrysler Corp., Airtemp Div., 1600 Webster St., Dayton, 

Ohio 45404 

Dunham-Bush, Inc., 101 Burgess Rd., Harrisburg. Va. 

22801 

Merco Products, Inc., 1290 Bethel Dr., Eugene, Ore. 

97402 

Singer Co., Climate Control Div., 62 Columbus St., 

Auburn, N.Y. 13022 

Trane Co., 3600 Pammel Creek Rd., Lo Crosse, Wis. 

54601 

Typhoon Air Conditioning Div., Hupp Corp., 505 

Carroll St., Brooklyn, N.Y. 11215 

208-ROOF COOLING SYSTEMS 

Ruppright Rotary Roof Cooler, 7439 McConnell Ave., 


3. Automated Theatre 

Control Equipment 

301 -COMPLETE PROJECTION-PROGRAMING 

EQUIPMENT (totally automatic) 

Lee Artoe Carbon Co., 1243 W. Belmont Ave., Chicago, 

III. 60657 

Atlontic Audio- Visual Corp., 630 9th Ave., N.Y. 10036 

A.V.E. Corp., 250 W. 54th St., N.Y., N.Y. 10019 

AVS Theatre Div., 3109 Directors Row, Memphis, 

Tenn. 38131 

Ballantyne of Omaha, Inc., 1712 Jackson St., Omaha, 

Nebr. 68102 

Bell & Howell, 360 Sierra Madre Villa, Pasadena, 

Calif. 91109 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 

Century Projector Corp., 165 W. 46th St., N.Y., N.Y. 

10036 

Digital Equip. Corp., 146 Main St., Maynard, Mass. 

01754 

Drive-In Theatre Mfg. Co., 709 N. 6th St., Kansas 


Eprad Inc., 123 W. Woodruff Ave., Toledo, Ohio 43620 


Long Island, N.Y. 11 102 

International Carbide Corp., 1225 Vine St., Philadelphia, 

Pa. 19107 

LP. Assoc, Inc., 9249 W. 3rd St., Beverly Hills, 

Calif. 90210 

National Theatre Supply Co., 411 Sette Dr., Paramus, 

N.J. 07652 

North American Philips Co., Inc., 1 Philips Parkway, 

Montvole, N.J. 07645 

Optical Radiation Corp., 6352 N. Irwindale Ave., 

Azusa, Calif. 91702 

T.A.C. Systems, Inc., P.O. Box 990, Sterling, Colo. 

80751 

Toshiba Photo Phone Co., Ltd., 8-10 Ginza Nishi, 

Chuo-Ku, Tokvo, Japan 

Wil-Kin, Inc., 301 North Ave. N.E., Atlanta, Ga. 

30308 

302-PARTIALLY AUTOMATIC PROJECTION- 

PROGRAMING EQUIPMENT 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, III. 

60657 

C. S. Ashcraft Mfg. Co., 36-32 38th St., Long Island 

City, N.Y. 11101 (carbon arc lamphouses and 

selenium rectifiers with remote relays) 

Atlantic Audio Visual Corp., 630 9th Ave., N.Y., 

N.Y. 10036 

AVE. Corp., 250 W. 54th St., N.Y., N.Y. 10019 

Ballantyne of Omaha, Inc.. 1712 Jackson St., Omaha, 

Nebr. 68102 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 

07927 


10036 

Christie Electric Corp., 3410 W. 67th St., Los Angeles, 

Calif. 90069 

Digital Equip. Corp., 146 Main St., Maynard, Mass. 

01754 

Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas 

Citv, Kas. 66101 

Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620 

Holmes 35mm Projector 21-10 Newtown Ave., Long 

Island, N.Y. 11102 


Pa. 19107 

L.P. Assoc, Inc., 9249 W. 3rd St., Beverly Hills, 

Calif. 90210 

National Theatre Supply Co., 41 1 Sette Dr., Paramus, 

N.J. 07652 

North American Philips Co., Inc., 1 Philips Pkwy., 

Montvale. N.J. 07645 

Startronios Electronic Corp., P.O. Box 3048, Hollywood, 

Calif. 90028 

Union Carbide Corp., Carbon Products Div., 270 Park 

Ave., N.Y., N.Y. 10017 (arc iqniters) 

Wil-Kin, Inc., 301 North Ave., Atlanta, Ga. 30308 

303-AUTOMATION CONTROL UNITS 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, 

III. 60657 


N.Y. 10036 

Automatic Devices Co., 2121 S. 12th St., Allentown, 

Pa. 18103 


Tenn. 38131 

Ballantyne of Omaha, Inc, 

Nebr. 68102 

1712 Jackson St., Omaha, 

Carbons, Inc., 10 Saddle Rd.. Cedar Knolls, N.J. 07927 


10036 

Digital Equip. 

01754 

Corp., 146 Main St., Maynard, Mass. 





Pa. 19107 

Kelmar Systems, Inc., 169 Second St., Huntington 

Station, N.Y. 11746 

L.P. Assoc, Inc., 

Calif. 90210 

9249 W. 3rd St., Beverly Hills, 


N.J. 07652 


Montvale, N.J. 07645 

Optical Radiation Corp., 


6352 N. Irwindale Ave., 

Skidmore Engineering Co., 6531 Santa Monica Blvd., 


T.A.C. Systems, Inc., P.O. Box 990, Sterling, Colo. 

80751 

Wil-Kin, Inc, 301 North Ave., Atlanta, Ga. 30308 

4. Concessions 

401 -BAGS 

American General Supply Co., Inc., 2300 1st Ave., 


Chrisman Popcorn Co., Rocket Centre, Murray, Ky. 

42071 

Kavline Candy Co., 1220 S. Michigan Ave., Chicago, 

III. 60605 

Manley, Inc., P.O. Box 1006, Kansas City, Mo. 64141 

Midland Products Co., 67 8th Ave. N.E., Minneapolis, 

Minn. 55413 

Popped-Right, Inc., P.O. Box 687, Marion, Ohio 43302 

BEVERAGE DISPENSERS, Coin Operated, 

See 1705 

402-BEVERAGE DISPENSERS, Manually 

Operated 

Amseco Corp., 29-28 41st Ave., Suite 701, Long 

Island City, N.Y. 11101 

Cecilware Corp., 43-05 20th Ave., Long Island, N.Y. 

11105 

Coca-Cola Co., 310 North Ave., Atlanta, Ga., 30301 

Cramore Products, Inc., 7920 Barnwell Ave., Elmhurst, 

N.Y. 11373 

Dripcut Starline Corp., P.O. Box 3131, Santo Barbora, 

Calif., 93105 

Gold Medal Products Co., 1825 Freeman Ave., Cincinnati, 

Ohio 45214 

Jet Spray Corp., 195 Bear Hill Rd., Waltham, Mass. 

02154 

Manley, Inc.. P.O. Box 1006, Kansas City, Mo. 64141 

Mile High Equipment Co., 545 Santa Fe Drive, Denver, 

Colo. 80204 

Perlick Co., 8300 W. Good Hope Rd., Milwaukee, Wis 

53243 

403-BEVERAGE DISPENSER-ICE MAKER, 

Combination 

McQuay Div., McQuay-Perfex, Inc., 13600 Industrial 

Park Bldg., Minneapolis, Minn. 55440 

Cecilware Corp., 43-05 20th Ave., Long Island City, 

N.Y. 11105 

Mile High Equip. Co., 545 Santa Fe Drive, Denver 

80204 

Ross-Temp, Inc, 1805 S. 55th Ave., Chicago, III., 60650 

Rowe International, Inc., 75 Troy Hills Rd., Whippany, 

N.J. 07981 

Scotsman Ice Machines, Div. King-Seeley Thermos 

Co., 505 Front St., Albert Leo, Minn. 56007 

Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105 

404-BEVERAGES, SOFT DRINK SYRUPS 

Blevins Popcorn Co., P.O. Box 278, Nashville, Tenn. 

37202 

Canada Dry Corp., Syrup Div., 100 Park Ave., N.Y., 

N.Y. 10017. 

Coca-Cola Co., 310 North Ave., Atlanta, Ga. 30301 

Cold Springs Products Co., P.O. Box 82, Three Rivers, 

Mich. 49093 

Cramore Products, Inc., 7920 Barnwell Ave., Elmhurst, 

N.Y. 11373 

Crush International, Inc, 2201 Moin St., Evanston, III. 

".0202 

Dad's Root Beer Co., 2800 N. Talman Ave., Chicago, 

III. 60618 

Dr Pepper Co., P.O. Box 5086, Dallas, Tex. 75222 

C. R. Frank Popcorn & Supply Co., 2219 Delmar 

Blvd., St. Louis, Mo. 63103 

Hollywood Amusement Co., 3750 Oakton St., Skokie, 

III. 60076 

Hurty-Peck & Co., 5600 W. Raymond St., Indianapolis, 

Ind. 46241 

Kayline Candy Co., 1220 S. Michigan Ave., Chicago, 

III. 60605 

Manley, Inc, P.O. Box 1006, Kansas City, Mo. 64101 

Pepsi-Cola Co., Purchase, N.Y. 10755 

Royal Crown Cola Co., 1000 10th St., Columbus, Ga. 

31902 

Seven-Up Co., 1316 Delmar St., St. Louis, Mo. 63103 

Roy Smith Co.. 365 Park St., Jacksonville. Fla. 32203 

405- BEVERAGES, DRY SYRUPS 

Cramore Products, Inc, 7920 Barnwell Ave., Elmhurst, 

N.Y. 11373 

C. R. Frank Popcorn and Supply Co., 2219 Delmar 



Ohio, 45214 

Hollywood Amusement Co., 3750, Oakton St., Skokie, 

III. 60076 

406-BUTTER DISPENSERS, POPCORN 

Krispy Kist Korn Machine Co., 120 S. Hoisted St., 


Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

Supurdisplay/Server Sales, Inc., 1109 N. Moyfair Rd., 

Milwaukee, Wis. 53226 

407-CANDY 

E. J. Brach & Sons, 4656 S. Kinzie Ave., Chicago 60644 

Charms Co., 135 Bloomfield Ave., Bloomfield, N.J. 

07712 

D L Clark Co., 503 Martindale St., Pittsburgh, Po. 

15212 

Curtiss Candy Co., Div. Standard Brands, 3638 Broadway, 


Ferrara Pan Candy Co., 7301 W. Harrison, Forest 

Park, III. 60130 

Fleer Corp., 10th & Somerville Sts., Philadelphia, Pa. 

19141 

Goldenberg Candy Co., 161 W. Wyoming Ave., Philadelphia, 

Po. 19140 

Henry Heide, Inc., P.O. Box 271 Jujyfruit Lane, New 

Brunswick, N.J. 08903 

Hershey Chocolate Corp., 19 E. Chocolate Ave., Hershey, 

Pa. 17033 

M. J. Holloway & Co., 308 W. Ontario, Chicago, III. 

60610 

Kayline Candy Co., 1220 S. Michigan Ave., Chicago, 

III. 60605 

Mason Candies, Inc., P.O. Box 549, Mineolo, N.Y. 

11501 

M & M/Mars, 2019 N. Oak Park Ave., Chicago, III. 

60635 

Midland Popcorn Co., 67 8th Ave. N.E., Minneapolis, 

Minn. 55413 

Nabisco Condy Div., 810 Main St., Cambridge, Mass 

02139 

Nestle Co., 100 Bloomingdale Rd., White Ploiru, N.Y. 

10605 

New England Confectionery Co., 254 Massachusetts 

Ave., Cambridge, Mass. 02139 

Planters Peanuts, Div. Standard Brands, 625 Madison 

Ave., N.Y. 10028 

Quaker City Choc. & Confectionery Co. Inc, 2901 

Grant Ave., Philadelphia, Pa. 19114 

Switzer Licorice Co., 621 N. 1st St., St. Louis, Mo. 63102 

Theatre Candy Co., Inc., 400 Dinwiddie St., Pittsburgh, 

Pa. 15219 

Ward Candy Co., 575 Madison Ave., New York, N.Y. 

10022 

408-CANDY APPLE EQUIPMENT & SUPPLIES 

Krispy Kist Korn Machine Co., 120 S. Halsted, Chicago, 

III. 60606 

Supurdisplay/Server Sales, Inc., 1109 N. Moyfair Rd., 


Victor Products Corp., 328 N. 18th St., Richmond, Va. 

23223 

409-CANDY FLOSS 

MACHINES & SUPPLIES 

Cretors & Co., 8ox 1329, Nashville, Tenn. 37202

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory." 


Ohio 45214 

Knspy Kist Korn Machine Co., 120 S. Halsted, Chicago, 

III. 60606 

Midland Products Co., 67 8th Ave., Minneapolis, 

Minn. 55413 

Popped-Right, Inc ., P.O. Box 687, Marion, Ohio 43302 

410-CARAMEL CORN EQUIPMENT 

Cretors & Co., Box 1329, Nashville, Tenn. 37202 


III. 60606 



Minn. 55413 

411-CARB0NAT0RS 

Amseco Corp., 10-32 47th Rd., Long Island City, 

NY. 11101 


02154 

Vendo Co., 127 W. 10th, Kansas City, Mo. 64105 

CARRY-OUT TRAYS-See 426 

412-CASHDRAWERS, CONCESSIONS 

Indiana Cash Drawer Co., P.O. Box 236, Shelbyville, 

Ind. 46176 

413-C0FFEEMAKERS AND DISPENSERS 


N.Y. 11105 


Coffee Mat Corp., 251 S. 31st St., Kenilworth, N.J. 

07033 

Cory Corp., 3200 W. Peterson Ave., Chicago, III. 60645 

Nestle Co., Inc., 100 Bloomingdale Rd., White Plains, 

N.Y. 10605 

Rowe International Inc., 75 Troy Hills Rd., Whippany, 

N.J. 07981 

Star Metal Corp., Trenton & Ann St., Philadelphia 19134 


COFFEE VENDING MACHINES, AUTOMATIC 

-See 1703 

414-C0NCESSI0NS EQUIPMENT REPAIRS 

Midland Products Co., 678th Ave., Minneapolis, Minn. 

55413 

Pinkston Sales & Service, 4207 Lawnview, Dallas, 

Tex. 75227 

Supurdisplay/Server Sales, Inc., 1109 Mayfair Rd., 


41 5- CONCESSIONS TRAILERS 

Samuel Bert Mfg. Co., P.O. Box 26410, Fair Park 

Station, Dallas, Tex. 75226 

Filmack Corp., 1327 S. Wabash, Chicago, III. 60605 

King Amusement Co., Box 216, New Haven, Mich. 

48048 

Pic Corp., 28-30 Canfield St., Orange, N.J. 07050 

Supurdisplay/Server Sales. Inc., 1109 N. Mayfair Rd., 


416-C0NVECTI0N OVENS 

General Electric Corp., Food Service Equip., 14th & 

Arnold, Chicago Heights, III. 60411 

Bakers Pride Oven Co., Inc., 1641 E. 233rd St., Bronx, 

New York 10466 

417-CUP DISPENSERS 

S. T. Echols, Inc., Box 612, Bismarck, Mo. 63624 

Lily-Tulip, div. Owens-Illinois, P.O. Box 1035, Toledo, 

Ohio 43601 

Supurdisplay/Server Sales, Inc., 1109 N. Mayfair Rd., 


Sweetheart Cup Div., Maryland Cup Corp., 10100 

Reisterstown Rd., Owings Mills, Md. 21117 


418-CUPS, PAPER 

Kayhne Candy Co., 1220 S. Michigan, Chicago 60605 

Lily Tulip Cup Corp., P.O. Box 1035, Toledo, Ohio 

43601 





Reisterstown Rd., Owings Mills, Md. 21117 

419-DEEP FRY EQUIPMENT (ELECTRIC) 

Cecilware Corp., 43 05 20th Ave., Long Island City, 

N.Y. 11105 


Arnold St., Chicago, III. 60411 

Krispy Kist Korn Machine Co., 120 S. Halsted St., 


Roll-A-Grill Corp. of Americo, 645 1st Ave., N.Y. 10016 


Super Chef Mfg. Co., 

77045 

1 2309 Hodges St., Houston, Tex. 

420-DEEP FRY 

EQUIPMENT (GAS) 

Anetsberger Bros., Inc., 180 N. Anets Dr., Northbrook, 

III. 60062 


N.Y. 11105 



Sani-Serv, 1350 Stadium Dr., Indianapolis, Ind. 46202 

Star Mfg. Co., 9325 Olive Blvd.. St. Louis, Mo. 63132 

Super Chef Mfg. Co., 12309 Hodges St., Houston 77045 

421-DEEP FRY SUPPLIES 

Blcvins Popcorn Co., 3098 Charlotte Ave., Nashville, 

Tcnn. 37202 

Roll-A-Grill Corp. of America, 645 1st Ave., N.Y., N.Y. 

10016 


23223 

422-DISPENSERS, MUSTARD, KETCHUP 

Dripcut Starline Corp., P.O. Box 3131, Santa Barbara, 

Calif. 93105 


Supurdisplay/Server Sales, 1109 N. Mayfair Rd., Milwaukee, 

Wis. 53226 

423-DISPLAY CASES & COUNTERS 

Butler Fixture 8. Mfg. Co., 2323 So. Lipan, Denver, 

Colo. 80223 

Cradle Barbecue Corp., 1171 61st St., Brooklyn, 


Frigid-Igloo Mfg. Corp. 498 Nepperhan Ave., Yonkers, 

Queen 

N.Y. 10701 


97402 

National Equip. Corp., 2680 Youngfield St., Lakewood, 

Colo. 80215 

Stein Woodcraft Corp., 18 Neil Court, Oceanside, N.Y. 

11572 

Supurdisplay/Server Sales Inc., 1109 N. Mayfair Rd., 


424-DRINKING STRAW DISPENSERS 

Duplex Straw Dispenser Co., P.O. Box 98, Pacific 

Palisades, Calif. 90272 

425-F00D SERVICE TRAYS 

Chrisman Popcorn Co., Rocket Centre, Murray, Kentucky 

42071 

Theatre Candy Co., Inc., 400 Dinwiddie St., Pittsburgh, 

Pa. 15219 

Winchester Carton Corp., 50 Cross St., Winchester, 

Mass. 01890 

FRANKFURTER & HOT DOG EQUIPMENT- 

See 431-434 

426-FROZEN FOODS 

Flavo-Rite Foods, Inc., 940 E. 149th St., Bronx, N.Y. 

10455 [shrimp, chow mein, egg rolls) 

J. R. Simplot Co., P.O. Box 1059, Caldwell, Ida. 83605 

(French fries, onion rings) 

427-GUM, CHEWING 

Frank H. Fleer Corp., 10th & Sommervilte, Philadelphia, 

Pa. 19141 

J. William Wrigley Co., 410 N. Michigan Ave., Chicago, 

III. 60611 

428-HAMBURGER BROILERS 


N.Y. 10466 


Station, Dallas, Texas 75226 


N.Y. 11105 

Cradle Queen Barbecue Corp., 1171 61st St., Brooklyn, 


General Electric Corp., Food Service Equip., 1 4th & 


Harvic Mfg. Corp., 885-889 E. 149th St., Bronx, N.Y. 

10455 



Super Chef Mfg. Co., 12309 Hodges St., Houston, 

Tex. 77045 

429-HAMBURGER GRILLS & GRIDDLES 


N.Y. 11105 




Super Chef Mfg. Co., 12309 Hodges St., Houston 77045 

430-HOT CHOCOLATE DISPENSERS, MIXES, 

SYRUPS 



60645 

Dripcut Starline Corp., P.O. Box 3131, Santa Barbara, 

Calif. 93105 

Hershey Chocolate Corp., 19 E. Chocolate Ave., Hershey, 

Pa. 17033 


02154 

Nestle Co., 100 Bloomingdole Rd., White Plains, N.Y. 

10605 

Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

Steel Products Co., 40 8th Ave., Cedar Rapids, Iowa 

52404 

431 -HOT DOG & FRANKFURTER 

EQUIPMENT & SUPPLIES 

Samuel Bert Mfg. Co., P.O. 26410, Fair Park Station, 





Arnold, Chicago Heights, III. 60411 

Greer Enterprises, Inc., 281 N. Grant Ave., Columbus, 

Ohio 43215 

Harvic Mfg. Corp., 885 E. 1 49th St., Bronx, N.Y. 

10455 

Hollywood Scrvemaster Co., Division of Supurdisplay/Server 

Sales, 1109 N. Mayfair Rd., Milwaukee, 

Wis. 53226 

Roll-A-Grill Corp. of America, 645 1st Ave., N.Y. 10016 


Star Metal Corp., Trenton 8. Ann Sts., Philadelphia, 

Pa. 19134 



432-HOT DOG GRILLES 


N.Y. 11105 

General Electric Corp., Food Service Equip., 14th 8. 


Harvic Mfg. Corp., 885 E. 149th St., Bronx, N.Y. 

10455 

Roll-A-Grill Corp. of America, 645 1st Ave., N.Y., 

N.Y. 10016 


433-H0T DOG R0TISSERIES 


New York 1 1219 


Ohio 43215 




434-H0T DOG STEAMERS 



Roll-A-Grill Corp. of America, 645 1st Ave., New 

York. N.Y. 10016 




435—ICE 

CREAM FREEZERS-SOFT 

Hollywood Servemaster Co., Div. Supurdisplay/Server 

Sales, Inc. 1109 N. Mayfair Rd., Milwaukee, Wis. 

53226 


Stoelting Bros. Co., 714 Paine St., Kiel, Wis. 53042 

Supurdisplay/Server Sales, Inc., 1109 Mayfair Rd., 


Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle, 

Wash. 98119 

Taylor Freezer, Rockton, III. 61072 

436—ICE CREAM SELF-SERVICE CABINETS 

Frigid Igloo Mfg. Corp., 498 Nepperhan Ave., Yonkers, 

N.Y. 10701 


N.J. 07981 

Schaefer Div., Studebaker Corp., 801 Washington 

Ave. N., Minneapolis, Minn. 55401 


437-ICE-MAKING MACHINES 

McQuay Div., McQuay-Perfex, Inc., 13600 Industrial 

Park Blvd., Minneapolis, Minn. 55440 

General Motors Corp., Frigidaire Div., 300 Taylor St., 

Dayton, Ohio 45401 „„„„, 

Mile High Equip. Co., 545 Santa Fe Dr., Denver 80204 

Roll-A-Grill Corp. of America, 645 1st Ave., N.Y., N.Y. 

Ross-Temp, Inc., 1805 S. 55th Ave., Chicago, III. 60605 

Scotsman Ice Machines, Div. King Seeley Thermos Co., 

505 Front St., Albert Lea, Minn. 56007 

438—ICE 

SHAVERS 



S T Echols, Inc., Box 612, Bismarck, Mo. 63624 


Ohio 45214 

. 

Mile High Equip. Co. 545 Sonta Fe Drive, Denver, 

Colo. 80204 _, _ „. 

Sno-Master Mfg. Co., 124 Hopkins Place, Baltimore, 

Md. 21201 

439-MALT & SHAKE MACHINES 

Sani-Serve 1350 Stadium Dr., Indianapolis, Ind. 46202 


Wash. 981 19 

Taylor Freezer, Rockton, III. 61072 

440-MEATS, BARBECUED, CANNED 

Castleberry's Food Co., 1621 15th St., Augusta, Ga. 

30903 


Minn. 55413 

Ohio Steak 8. Barbecue Co., 281 N. Grant Ave., 

Columbus, Ohio 43215 

. 

Silver Skillet Foods Co., 7500 St. Louis Ave., Skokie. 

60076 

Smithfield 

III. 

i. Ham Products Co., Inc., P.O. Box 507, 

Smithfield, Va. 23430 

441 -NUTS 


Ave., N.Y., N.Y. 10028 

442-PIZZA OVENS AND SUPPLIES 


N.Y. 10466 

General Electric Corp., Food Service Equip., 14th it 


Harvic Mfg. Corp., 855-889 E. 149th St., Bronx, N.Y. 

10455 

Tolona Pizza Products Corp., 2513 W. Armitage Ave., 


Virgo's Pizza Crust Co., 2236 Conners Ave., N.Y. 10046


443-POPCORN BUTTER 

Chrismon Popcorn Co., Rocket Centre, Murray, Ky. 

42071 

Doiry Service Co., 1109 N. Maytair Rd., Milwaukee, 

Wis. 53226 

Electroware Corp., 5150 Angola Rd., 

„ , 

Toledo, Ohio 

Card Co., 1220 S. 

43615 

Kaylme Michigan Ave., Chicago, 

60605 

III. 


Minn. 55413 „„ _ 

Odell Concession Specialties Co., P.O. Box 280, Caldwell, 

Ida. 83605 

Supurdisplay/ Server Sales, Inc., 1109 Maytair Rd., 


Word Popcorn Co., Inc., 212 Peachtree St., Box 787, 

Scottsboro, Ala. 35768 

444-P0PC0RN MACHINES 



O. Y. Bartholomew Co., P.O. Box 387, Vmelond, N.J. 

03360 


42071 

1329, Nashville, Cretors 8, Co., Box Tenn. 

„„.„ 

37202 


Electroware Corp., 5150 Angola Rd., Toledo, Ohio 

43615 


Ohio 45214 


Manley, Inc., P.O. Box 1006, Kansas City, Mo. 

, , , 

64141 

III. 60606 


Minn. 55413 

Sno-Master Mfg. Co., i24 Hopkins Place, Baltimore, 

Md. 21201 


Stein Woodcraft Corp., 18 Neil Court, Oceanside, 

N.Y. 11572 

Word Popcorn Co., Inc., 212 


Peachtree St., Box 787, 

445-P0PC0RN, RAW 

American Popcorn Co., P.O. Box 178, Sioux City, Iowa 

51102 

Associated Popcorn Distributors, Inc., 1410 S. Akard, 

Dallas, Tex. 75215 


37202 


42071 

Consolidated Popcorn Co., P.O. Box 309, Schaller, 

Iowa 51053 


43615 


Ohio 45214 

Kaylme Candy Co., 1220 S. Michigan Ave., Chicago, 

III. 60605 



Minn. 55413 

National Oats Co., P.O. Box T, Wall Lake, Iowa 51466 


Roy Smith Co., 365 Park St., Jacksonville, Fla. 32203 

T-N-T Food Products, Inc., 804 Mass. St., Lawrence, 

Kas. 66044 


23223 

Weaver Popcorn Co., Inc., P.O. Box 395, Van Buren, 

Ind. 46991 

Popcorn Word Co., Inc., 212 Peachtree St., P.O. Box 

787, Scottsboro, Ala. 35768 

446-P0PC0RN SACKS, 

BOXES a CUPS 


51102 




42071 


43615 

Lily-Tulip Co., P.O. Box 1035, Toledo, Ohio 43601 


Midland Products Co., 67 8th Ave., Minneapolis, Minn. 

55413 


Supurdisplay/Server Sales, Inc., 1109 N. Moyfoir Rd., 



Mass. 01890 

Word Popcorn Co., Inc., 212 Peachtree St., P.O. Drawer 


447-P0PC0RN SCOOPS 


51102 


42071 

Cretors 8. Co., Box 1329, Nashville, Tenn. 37202 


43615 


III. 60606 

Manley, Inc., P.O. Box 1006, Konsas City, Mo. 64141 


Minn. 55413 



Mass. 01890 



448-POPCORN SEASONING 


51102 


37202 


42071 


43615 


Ohio 45214 

Kayline Candy Co., 1220 S. Michigan Ave., Chicago. 

III. 60605 



Minn. 55413 

Odell Concessions Specialties Co., P.O. Box 280, 

Caldwell, Idaho 83605 


Ave., N.Y., N.Y. 10028 


C. F. Simonin's Sons Inc., Tioga & Belgrade Sts., 


Word Popcorn Co., Inc., 212 Peachtree St., P.O. Drawer 


POPCORN VENDERS-See 1709 

449-P0PC0RN WARMERS 

O.Y. Bartholomew Co., P.O. Box 387, Vineland, N.J. 

08360 


42071 

Cretors & Co., Box 1329, Nashville, Tenn. 37202 

Electroware Corp., 5150 Angolo Rd., Toledo, Ohio 

43615 


Ohio 45214 

Hollywood Servemaster Co., Division of Supurdisplay/ 

Server Sales, 1109 N. Mayfair Rd., Milwaukee, Wis. 

53226 


IN. 60606 


Merco Products, Inc. 1298 Bethel Dr., Eugene, Ore. 

97402 


Minn. 55413 



Star Metal Corp., Trenton & Ann St., Philadelphia, Pa. 

19134 


11572 





450-PRESSURE FRYERS 


Nebr. 68102 

451-REFRIGERATORS (UNDER-COUNTER) 

Frigid-Igloo Mfg. Corp. 498 Nepperhan Ave., Yonkers, 

N.Y. 10701 

General Electric Corp. Food Service Equip., 14th & 

Arnold St., Chicago, III. 6041 1 

Glenco Refrigeration Corp., Janney & Ann Sts., Philadelphia, 

Pa. 19134 

Star Metal Corp. Trenton & Ann Sts., Philadelphia, 

Pa. 19134 

452-REFRIGERATORS (WALK-IN) 

Bally Case & Cooler, Inc., Bally, Pa. 19503 

Glenco Refrigeration Corp., Janney & Ann Sts., Philadelphia, 

Pa. 19134 

Perlick Co., Inc., 8300 W. Good Hope Rd., Milwaukee, 

Wis. 53223 


SHAKE DISPENSERS-See 439 

453-SLUSH MAKERS 


Ohio 45214 



Sani-Serve, 1350 Stadium Dr., Indianapolis, Ind. 46202 

Stoelting Bros. Co., 714 Paine St., Kiel, Wis. 53042 


Wash. 98119 

454-SN0W CONE MACHINES 

Sarnuel Bert Mfg. Co., P.O. Box 26410, Fair Park 




Ohio 45214 

Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago, 

III. 60606 


Minn. 55413 

Sno-Master Mfg. Co., 124 Hopkins Place, Baltimore, 

Md. 21201 

455-STEAM TABLES, PORTABLE 


Ohio 43215 


Star Metal Corp., Trenton & Ann Sts.. Philadelphia 19134 



456-STRAWS, DRINKING 

Duplex Straw Dispenser Co., P.O. Box 98, Pacific 

Palisades, Calif. 90272 


terstown Rd., Owings Mills, Md. 21117 

457-WARMERS, BUN & FOOD 


60645 

Cradle Queen Barbecue Co., 1171 61st St., Brooklyn, 

N.Y. 11219 

General Electric Corp., Commercial Equip. Dept., 14th 

8. Arnold St., Chicago, III. 60411 

Glenco Refrigeration Corp., Janney 8. Ann Sts., Philadelphia, 

Pa. 19134 

Hollywood Servemaster Co., Div. Supurdisplay/Server 

Sales, Inc., 1100 N. Mayfair Rd., Milwaukee Wis. 

53226 


97402 

National Equipment Corp., 2680 Youngfield St., Lakewood, 

Colo. 80215 

Roll-A-Grill Corp. of America, 645 1st Ave., N.Y. 10016 

Sani-Serve, 1350 Stadium Dr., Indianapolis, Ind. 46202 


Star Metal Corp., Trenton 8, Ann Sts., Philadelphia, 

Pa. 19134 

Super Chef Mfg. Co., 12309 Hodges St., Houston, Tex. 

77045 

Supurdisplay/Server Sales, 1109 N. Mayfair Rd., Milwaukee, 

Wis. 53226 

Decorating 

Furnishings 

and 

501 -BLACK LIGHT FIXTURES & MURALS 

Capitol Stage Lighting Co., Inc., 509 W. 56th St., 


Stroblite Co., Inc., 29 W. 15th St. N.Y. 10011 

Ultra-Violet Prod., Inc., 5114 Walnut Grove Ave., San 

Gabriel, Calif. 91778 

502-C0NTR0L ROPES, POSTS & RAILINGS 

Block 8. Co., Inc., 1111 S. Wheeling, Wheeling, III. 

60090 



Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467 

R L. Grosh 8, Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 

Lawrence Metal Prod., Inc., 60 Prospect Ave., Lynbrook, 

N.Y. 

Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y., 

N.Y. 10028 

503-DECORATIVE SERVICE 

Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse, 

N.Y. 13211 

504-DIRECTIONAL SIGNS, EXIT SIGNS, ETC. 

Block 8, Co., Inc., 1111 S. Wheeling, Wheeling, III. 

60090 

Capital Stage Lighting Co., 509 W. 56th N.Y., N.Y. 

10019 

Drive-In Theatre Mfg. Co., 709 N. 6th St., Kansas C.ty, 

Kas. 66101 


Filon Div. Vistron Corp., 12333 Van Ness Ave., 



10019 

505-DRAPERIES, ACOUSTICAL 

R L. Grosh 8. Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 

Hayes Seating Co., 122 Pickard Dr., Syracuse, N.Y. 

13211 

Knoxville Scenic Studios, P.O. Box 1029, Knoxville, 

Tenn. 37901 

Novelty Scenic Studios, Inc., 432 E. 91st St. N.Y., 

N.Y. 10028 

Soundfold Inc., P.O. Box 2125, Dayton, Ohio 45429 

506-DRAPERIES & CURTAINS 



Equip. Co., Great Western Stage 1324 Grand Ave., Kansas 

City, Mo. 64106 

R.L. Grosh 8, Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 


N.Y. 13211 


nn. 37901 

Manko-Fobrics Co., Inc., 11 W. 37th St., N.Y., N.Y. 

10018 

Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y. 10028 

507-DRINKING FOUNTAINS 

Elkay Mfg. Co., 2700 S. 17th Ave., Broadview, III. 

60153 

Star Metal Corp., Trenton 8, Ann Sts., Philadelphia, 

Pa. 19134 

508-PAINT PRODUCTS, 

DECORATIVE 



I. du Pont de E. Nemours 8, Co., 1007 Market St., 

Wilmington, Del. 19898 

National Gypsum Co., 325 Delaware, Buffalo, N.Y 

14202 

National Lead Co., Ill Broadway, N.Y., N.Y. 10006 

Sherwin-Williams Co., 101 Prospect Ave. N.W., Cleveland, 

Ohio 44115 

Spatz Paint Industries, Inc., 1601 N. Broadway, St. 

Louis, Mo. 63102

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory.' 

509-WALL COVERINGS 

Acousti Wall, P.O. Box 15432, Columbus, Ohio 43215 


N.Y. 13211 

lie Scenic Studios, P.O. Box 1029, Knoxville. 

Tenn. 37901 

Lees Carpets, Norristown, Pa. 19401 

Manko Fabrics Co., Inc., II W. 37th St., NY., N.Y. 

10018 


N.Y. 10028 

Soundfold, Inc., P.O. 2125, Box Dayton, Ohio 45429 

510-WALL COVERINGS, ACOUSTICAL 

Acousti-Wall, P.O. Box 15432, Columbus, Ohio 43215 

Hayes Seating Co., 122 Pickard Dr., Syracuse, N.Y. 

13211 


N.Y. 10028 

Soundfold, Inc., P.O. 2125, Dayton, Ohio 45429 

Box 

6. Floors and Carpets 

601 -CARPETS 

Ace Lite SteD Co., 1516 S. Wabash Ave., Chicago, 

60605 

III. 

Alexander Smith Carpets, 295 5th Ave., New York, 

N.Y. 10016 



Burlington Hou:e Carpets 240 Peachtree, N.W. 

Atlanta, Ga. 

Commercial Carpet Co., 10 W. 33rd St., N.Y., N.Y. 

10001 

C. B. Dolge, Co., Ferry Lane West, Westport, Conn. 

06880 


Hardwick & Magee Co., 650 W. Lehigh Ave., Philadelphia, 

Pa. 19133 

Lees Carpets, Norristown, Pa. 19401 

Lomma Enterprises, 305 Cherry St., Scranton, Pa. 

18501 

Magee Carpet Co., 295 5th Ave., N.Y., N.Y. 10016 

Carpet Mills, Mohawk 5th Ave., 295 N.Y. 10016 


N.J. 07652 

Philadelphia Carpet Co., Allegheny Ave. at C, Philadelphia, 

Pa. 19134 

Reliance Chemical Co., 3301 Lakeside Ave., Cleveland, 

Ohio 441 14 

J. P. Stevens Gulistan Carpet Div., 295 5th Ave., 


602-CLEANERS, FLOOR 

American Cleaning Equip. Corp., Ill S. Route 53, 

Addison, III. 60101 

American-Lincoln Corp., 518 S. St. Clair, Toledo, Ohio 

43602 

C.E. Berry Janitorial Service, Inc., 2018 Olive St., 

St. Louis, Mo. 63103 

Bram Chemical Co., 245 W. Chelton Ave., Philadelphia, 

Pa. 19144 

Brulin & Co., Inc., P.O. Box 270-B, Indianapolis, Ind. 

46206 

C. B. Dolge Co., Ferry Lane West, Westport, Conn. 

06880 

Pullman Vacuum Cleaner Corp., 123-153 Medford St., 

Maiden, Mass. 02148 


Ohio 44114 

Solarine Co., 4201 Pulaski Hwy., Baltimore, Md. 21224 

West Chemical Products, Inc., 42-16 West St., Long 

Island City. N.Y. 11101 

Wyandotte Chemicals Corp., Chemicals Specialties 

Div. Wyandotte, Mich. 48192 

603-CLEANERS, RUGS & UPHOLSTERY 

American Cleaning Equip. Corp., Ill S. Route 53, 

Addison, III. 60101 



Brulin & Co., Inc., P.O. Box 270-B, Indianapolis, Ind. 

46206 


06880 

Pullman Vacuum Cleaner Corp., 123 Medford St., 



Ohio 44114 



Island Citv. N.Y. 11101 

Wyandotte Chemical Corp., Chemicals Specialties Div. 

Wyandotte. Mich. 48192 

604-MATS & MATTING 

Ace Lite Step Co., 1516 S. Wabash Ave., Chicago, III. 

60605 

American Mat Corp., 400 Park St., Wapakoneta, Ohio 

45895 


60090 

E. I. du Pont de Nemours & Co., 1007 Market St., 



Heywood-Wakefield Co., 206 S. Central St., Gardner, 

Mass. 01440 

Mohawk Carpet Mills, 295 5th Ave., N.Y., N.Y. 10016 

Monroe Co., Inc., 10703 Quebec Ave., Cleveland, Ohio 

44106 


N.J. 07652 


Ohio 441 14 

Wear Proof Mat Co. 2156 Fulton St., Chicago 60612 

605-MATS, HEATED 


60605 

American Mat Corp., 400 Park St., Wapakoneta, Ohio 

45895 

606-RESILIENT FLOOR COVERINGS 


60605 

du Pont de Nemours & Co., 1007 Market St., 

E I 


Magee Carpet Co., 295 5th Ave., NY., N.Y. 10016 

Uniroyal, Inc., 1230 Ave. of Americas, N.Y., N.Y. 

10020 

607-VACUUM CLEANERS & SCRUBBERS 

American Cleaning Equip. Corp. Schiller Park, III. 



Ideal Industries, Inc., 5225 Becker PI., Sycamore, III. 

60178 

Notional Super Service Co., 1946 N. 13th St., Toledo, 

Ohio 43624 

Pullman Vacuum Cleaner Corp., 123 Medford St., 



Ohio 44114 

Spencer Turbine Co., 486 New Park Ave., Hartford, 

Conn. 061 10 

United Floor Machine Co., 7715 S. Chicogo Ave., 

Chicago, III 60619 



7. Frontage 

701-BOXOFFICES 

Butler Fixture Mfg. Co 

Colo. 80223 

National Ticket Co., 1564 

10036 

Selby Industries, 3920 Congress Pkwy 

field. Ohio 44286 

2323 So. Lipan, Denver, 

Broadway, N.Y., N.Y. 

West 

Rich- 


1 1572 

702-DOOR CONTROLS & CLOSERS 

Pittsburgh Plate Glass Co., 632 Ft. Duquesne Blvd., 


Stanley Door Operating Equip., Route 6 & Hyde Rd., 

Farmington, Conn. 06032 

703-DOOR CLOSER, 

REPAIRS 

Minnesota Fire Extinauisher Co., 2476 University Ave , 

St. Paul, Minn. 53114 

704-ELECTRIC EYE 

DOORS 

C.E. Berrv Janitorial Service, Inc., 2018 Olive St., St. 

Louis, Mo. 63103 



705-EXIT DEVICES, PANIC DOORS 



706-FR0NTS, THEATRE 

National Screen Service Corp., 1600 Broadway, N.Y., 

N.Y. 10019 

Sign Crofters, Inc., 101 N. Ky. Ave., Evansville, Ind. 

47711 

707-MARQUEES a BACKGROUND PANELS 

Adler Silhouette Letter Co., 11843 W. Olympic Blvd., 


Filon Div., Vistron Corp., 12333 S. Van Ness Ave., 


?qn Products, 1319 W. 12th Place, L.A., Calif. 90016 

Tiê-O-Matic, Inc., P.O. Box 850, Danville, III. 61832 

Wogner Sign Services, Div. of Nat'l. Adv. Co. 3M Co., 


8. Lighting 

801 -AISLE LIGHTS 



Century Strand, Inc., 3 Entin Road, Clifton, N.J. 07014 

Drive In Theatre Mfg. Co., 709 N. 6th St., Kansas 


Kliegel Lighting, 32-32 48th Ave., Long Island, N.Y. 

11101 

802-COLOR WHEELS & GELATIN SHEETS 

Best Devices, Inc., 10921 Briggs Rd., Cleveland, Ohio 

44111 



Century Strand, Inc., 3 Entin Rd. Clifton, N.J. 07014 

Kliegel Lighting, 32-32 48th Ave., Long Island, N.Y. 

11101 


N.J. 07072 

803-DIMMERS & CONTROLS 



Century Strand, Inc., 3 Entin Rd., Clifton, N.J. 07014 

Electro Controls, Inc., 2975 S. 2nd West St., Salt Lake 

City, Utah 84115 

Ideal Industries, Inc., 5225 Becker Place, Sycamore, 

III. 60178 

Superior Electric Co., 383 Middle St., Bristol, Conn., 

06010 

Time-O-Matic, Inc., P.O. Box 850, Donville, III. 

61832 

Ward Leonard Electric Co., 31 South St., Mount Vernon, 

N.Y. 10550 

804-ELECTRIC POWER GENERATORS 



Exide Power Systems Div., ESB, Inc., Rising Sun 8. 

Adams Aves., Philadelphia, Pa. 19120 

General Electric Co., Agency & Dists., Soles Dept., 

River Rd., Schenectady, N.Y 12305 

1 

Onan Div., Onan Corp., 2515 University Ave. S.E., 


Ready Power Co., 11231 Freud Ave., Detroit, Mich 

48214 

EMERGENCY LIGHTING, BATTERY-See 1102 

805-FLASHLIGHTS & BATTERIES 



Ray-O-Vac Div., ESB, Inc., 6414 Schrocder Rd., Modi 

son, Wis. 53711 

POST LIGHTS-See 1930 

806-REVOLVING LIGHTS 



Minnesota Fire Extinguisher Co., 2476 University Ave., 


SIGNS, DIRECTION AL-See 1906 

807-SPOTLIGHTS, FLOODLIGHTS & LENSES 

Bausch 8. Lomb, Inc., 365 St. Paul St., Rochester, N.Y. 

14605 

Best Devices Co., Inc., 10921 Briggs Rd., Cleveland, 

nhio 44111 

Caoitol Stage Lighting Co., Inc., 509 W. 56th St., 


N.J. 07014 

Los Angeles, 

Century Strand, Inc., 3 Entin Rd., Clifton, 

Christie Electric Corp., 3410 W. 67th St., 

Calif. 90043 


Electro Controls. Inc., S. St., Salt 

City, Ks. 66101 

2975 2nd West 

lake Citv. Utah 841 15 


GTE Svlvania, Inc., 100 Endicott St., Danvers, Mass. 

01923 

Klieqel Lighting, 32-32 48th Ave., Long Island, N.Y. 

11101 

Kneislev Electric Co., 2501-9 Lagrange St., P.O. Box 

3537. Toledo, Ohio 43608 

Optical Radiation Corp., S. 2626 Peck Rd., Monrovia, 

Calif. 91016 

Pyle-National Co., Steber Div., 1334 N. Kostner, 

Chicogo, III. 60651 


N J 07072 

Strong Electric Corp., 1 1 City Park Ave., Toledo, Ohio 

43601 

Westinghouse Electric Corp., Lamp Div., 1 Westinghouse 

Plaza, Bloomfield, N.J. 07003 

Edw H Wolk, Inc., 1241 S. Wabash, Chicago, III. 

60605 

808-STROBELITES 



Century Strand, Inc., 3 Entin Rd., Clifton, N.J. 07014 

Stroblite Co.. Inc., 29 W. 15th St., N.Y. 10011 

9. Projection 

901-ADAPTERS FOR CENTERING PICTURE 

(Horizontally & Vertically) 


10036 



902-APERTURE PLATES 

Atlantic Audio-Visuol Corp., 630 9th Ave., N.Y. 10036 


Neb. 68102 



10036 


Pa. 19107 


Station. N.Y. 11746 

LaVezzi Machine Works, 900 N. Larch Ave., Elmhurst, 

III. 60126 




N.J. 07072 

Westrex, 214 E. 1st St., Salt Lake City, Utah 84111 

Edward H. Wolk, Inc., 1241 S. Wabash Ave., Chicago, 

III. 60605 

903-CARBONS, PROJECTION 


60657 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927



Pa. 19107 

Marble Co., Inc., P.O. Box 90133, Nashville, Tenn. 

37209 

Ringsdorff Carbon Co., P.O. Box 22, East McKeesport, 

Pa. 15035 


N.J. 07072 

Star Cinema Supply Co., 621 W. 55th St., N.Y., N.Y. 

10019 

Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi, 

Chuo-Ku, Tokyo, Japan 

Union Carbide Corp., Carbon Products Div., 270 Park 

Ave., NY., N.Y. 10017 


904-CARBON SAVERS 


60657 

Best Devices Co., 10921 Briggs Rd., Cleveland, Ohio 

44111 

Cali Products, 8108 Capitole Ave., Fair Oaks, Calit. 

95628 

Phillips Electro Extensions, Box 388, Ronceverte, W.Va. 

24970 

Technikote Corp., 63 Seabring St., Brooklyn, N.Y. 

11231 


III. 60605 

905-CARBON WASTE CANS 

Neumade Products Corp., 720 White Plains Rd., 

Scarsdale, N.Y. 10583 


III. 60605 

906-CHANGEOVER DEVICES 

Atlantic Audio-Visual Corp., 630 9th Ave., N.Y. 10036 


Neb. 68102 


10036 



Pa. 19107 


N.J. 07652 



Toshiba Photo Phone Co., Ltd.. 8-10 Ginza-Nishi, 

Chuo-Ku. Tokyo, Japan 


907-CONDENSING LENSES 



10036 



908-COOLERS, FILM 

TRAP 


Neb. 68102 

Toshiba Photo Phone Co., Ltd., 8 10 Ginza-Nishi, 


909-CUE MARKERS 



910-DEMAGNETIZATION TOOLS 


10036 

Ideal Industries, Inc., 5225 Becker Place, Sycamore, 

III. 60178 

911 -DOWSERS 


Ballantyne of Omaha, Inc., 1712 Jackson St., Omaha 

Nebr. 68102 

Century Projector Corp., 165 W. 46th St., NY., N.Y. 

10036 

North American Philips Co., Inc., 1 Philips Parkway 




9 12- FILM CABINETS 

Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205 

Harwald Co., 1245 Chicago Ave., Evanston, III. 60202 



SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt 

N.J. 07072 

Toshiba Photo Phone Co., Ltd., 8-10, Ginza-Nishi, 


913-FILM CEMENT 

Fisher Mfg. Co., 1185 Mt. Read Blvd., Rochester, N.Y. 

14606 


Neumade Products Corp., 720 White Plains Rd 



N J. 07072 

Toshiba Photo Phone Co., Ltd., 8-10, Ginza-Nishi, 


914-FILM CLEANERS & PRESERVATIVES 

Electro-Chemical Products Corp., 89 Walnut St., Montclair, 

N.J. 07042 

Harwold Co., 1245 Chicago Ave., Evanston, III. 60202 




N.J. 07072 

91 5- FILM HANDLING DEVICES 

C.nturv Projector Corp., 165 W. 46th St., N.Y., N.Y. 

10036 


Calif. 90060 

Electro-Chemical Products Corp., 89 Walnut St., Montclair, 

N.J. 07042 


Goldberg Bros. 3535 Larimer St., Denver, Colo. 80205 


National Theatre Supply Co., 411 Sette Dr., Paromus, 

N.J. 07652 






N.J. 07072 


III. 60605 

916-FILM MAGAZINES 


Neb. 68102 


10036 




N.J. 07652 


N.J. 07072 





III. 60605 

917-FILM MEASURING MACHINES 

Harwald Co. 1245 Chicago Ave., Evanston, III. 60202 




N.J. 07072 

918-FILM SCRAPERS 

Griswold Machine Works, 412 Main St., 

Port Jefferson, 

N.Y. 11777 





N.J. 07072 

919-FILM SPLICERS 


Griswold Machine Works, 412 Main, Port Jefferson, 

N.Y. 11777 

Harwald Co., 1245 Chicago Ave., Evanston, III. 6020! 





SOS Photn Cine Optics, Inc., 40 Kero Rd., Carlstadt, 

N.J. 07072 



920-FILM TRANSPORT SYSTEMS 

AVS Theatre Div., 3109 Directors Row, Memphis, Tenn. 

38131 


10036 



Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif. 

94086 

Harwald Co. 1245 Chicago Ave., Evanston, III. 60202 


N.J. 07652 


N.J. 07072 

921-LAMPH0USE & PORTHOLE BLOWERS 


Calif. 90060 

Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas City, 

Kas. 66101 

922-LAMPHOUSE CARBON ARC 

CONVERSION 

Arcal Theatre Products, Inc., 51 -C Heisser Lane, 

Farmingdale, N.Y. 11735 


N.Y. 10036 

Christie Electric Corp. 3410 W. 67th St., Los Angeles, 

Calif. 90060 

Kneisley Electric Co., 2501-9 Lagrange St., P.O. Box 

3537, Toledo, Ohio 43608 

923-LENSES, ANAM0RPHIC 



Goerz Optical Co., Subsidiary of Kollmorgen Corp. 

301 Alpha Dr., Pittsburg, Pa. 15238 


Long Island, N.Y. 11102 


37209 



Pictorial Co., R. 2, Box 72, Deming, N.M. 88030 


N.J. 07072 

Texas Theatre Supply, 915 South Alamo, San Antonio, 

Tex. 78205 

Theatre Equipment Co., 1122 Industrial Dr., Matthews, 

N.C. 28204 



924-LENSES, PRIME 


Corbons Inc., 10 Saddle Road, Cedar Knolls, N.J. 07927 

Goerz Optical Co., Subsidiary of Kollmorgen Corp., 

301 Alpha Dr., Pittsburgh, Pa. 15238 

Holmes 35mm Projector, Corp., 21-10 Newtown Ave., 



37209 

North American Philips Co., Inc., 1 Philips Pkwy.. 


Par Products Corp., 1660 18th St., Santa Monica, 

Calif. 90404 


N.J. 07072 

Texas Theatre Supply, 915 South Alamo, San Antonio, 

Tex. 78205 


N.C. 28204 



925-LENS CLEANERS 


N.J. 07072 


III. 60605 

927-MAINTENANCE MANUALS, 

PROJECTION & SOUND 


Nebr. 68102 


10036 



Startronics Electronics Corp., P.O. Box 3048, Hollywood 

Calif. 90028 

Wesley Trout, Bass Bldg., Box 575, Enid, Okla. 73701 

928-MOTOR GENERATORS 

General Electric Co., Agency & Distributor Sales Dept., 

Schenectady, N.Y. 12305 

General Precision, Inc., Kearfott Div., 12690 Elmwood 

Ave., Cleveland. Ohio 44111 


N.J. 07072 

929-NO-REWIND SYSTEMS 


Neb. 68102 


Calif. 90060 



930-PIN PUSHERS 


III. 60605 

931 -PORTABLE PROJECTORS 


60657 

AVE. Corp.. 250 W. 5th St.. N.Y., N.Y. 10019 

Century Projection Corp., 165 W. 46th St., N.Y., N.Y. 

10036 


94086 



North American Philips Co., Inc., 1 Phillips Pkwy., 





N.J. 07072 

Westrex, 214 E. 1st St., Salt Lake City, Utoh 84111 

PORTHOLE BLOWERS-See 921 

932-PROJECTION ARC LAMPS 

Arcal Theotre Products. Inc., 51 -C Heisser Lane, 


Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657 


City, N.Y. 11101 


Calif. 90060 

Cinematograph International, Inc., 341 W. 44th St., 

NY., N.Y\ 10036 

GTE Sylvania, Inc., 100 Endicott St., Danvers, Mass 

01923 


Pa. 19107 

SOS Photo Cine Optics, Inc., 40 Kero Rd , Carlstadt, 

N.J. 07072 


43601 


N.C. 28204 



Westinghouse Electric Corp lamp div., 1 MacArthur 

Ave., Bloomfield, N.J. 07003 

933-PROJECTION LAMPS, XENON 

C.S. Ashcraft Mfg. Co., 36-32 38th St., Long Island, 

N.Y. 11101 


Corbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 


Calif. 90060

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory." 


Hanovia Lamp Div. 100 Chestnut, Newark, N.J. 

07105 


Pa. 19107 

Kneisley Electric Co., P.O. Box 3537, Toledo, Ohio 

43608 

L.P. Assoc, Inc., 341 N. Maple Dr., Beverly Hills, 

Calif. 90210 

Macbeth Corp., P.O. Box 950, Newburgh, N.Y. 12550 

Optical Radiation Corp., 6352 Irwindale Ave., Azusa, 

Calif. 91702 

Par Products Corp., 1660 18th St., Santa Monica, 

Calif. 90404 


N.J. 07072 

Strong Electric Corp., 87 City Park Ave., Toledo, Ohio 

43601 



Westinghouse Electric Corp., Lamp Div., 1 Westing 

house Plaza, Bloomfield, N.J. 07003 

934-PROJECTION MACHINES, 16mm 

Atlantic Audio- Visual Corp., 630 9th Ave., N.Y. 10036 


Bell & Howell Co., 360 Sierra Madre Villa, Pasadena, 

Calif. 91109 



94086 

North American Philips Co., Inc., Motion Picture Equip. 

Div., 1 Philips Pkwy., Montvale, N.J. 07645 


N.J. 07072 

935-PROJECTION MACHINES, 35mm 


AVE. Corp., 250 W. 54th St., NY., N.Y. 10019 


Tenn. 38131 


Neb. 68102 



10036 


Long Island N.Y. 11102 


Pa. 19107 


N.J. 07652 

North American Philips Co., Motion Picture Equip. Div., 

1 Philips Pkwy., Montvale, N.J. 07645 


N.J. 07072 

Theatre Equipment Co., 1122 Industrial Dr., 

Matthews, N.C. 28204 




936-PROJECTION MACHINES, 35 70mm 




10036 


Pa. 19107 

National Theatre Supply Co., 41 1 Sette Dr., Paramus, 

N.J. 07652 

North American Philips Co., 1 Philips Pkwy., Montvale, 

N.J. 07645 




937-PROJECTION MACHINES, AUTOMATED 


N.Y. 10036 

Ballantyne of Omaha, Inc., 1712 Jackson, Omaha, 

Neb. 68102 

Bell & Howell, 360 Sierra Madre Villa, Pasadena, 

Calif. 91109 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 

07927 


10036 




Pa. 19107 

National Theatre Supply Co., 411 Sette Dr., Poramus, 

N.J. 07652 


N.J. 07645 

938-PROJECTION SYSTEMS 


N.Y. 10036 

Ballantyne of Omaha, Inc., 1712 Jackson, Omaha, 

Neb. 68102 

Bell & Howell, 360 Sierra Madre Villa, Pasedena, 

Calif. 91109 



10036 


Calif. 90060 


94086 




Pa. 19107 


N.J. 07652 


N.J. 07645 


N.J. 07072 

Startronics Electronics Corp., P.O. Box 3048, Hollywood, 

Calif. 90028 


939-PR0JECT0R PARTS 






10036 




111. 60126 


N.J. 07652 

Projection Service, 91 Franklin St., Massapequa, N.Y. 

11701 


N.J. 07072 

Theatre Equip. Co., 1122 Industrial Dr., Matthews, 

N.C. 28204 



Westrex, 1136 N. Los Palmas Ave., Hollywood, Calif. 

90038 


III. 60605 

940-PROJECTOR REPAIR SERVICE 

Atlantic Audio-Visual Corp., 630 9th Ave., N.Y., 

N.Y. 10036 


10036 



Pinkston Sales & Service Co., 4207 Lawnview Ave., 

Dallas, Tex. 75227 


11701 

SOS. Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt, 

N.J. 07072 


941 -REAMERS 


10036 


III. 60644 


III. 60605 

942— RECTIFIER BULBS 


Gordos Corp., 250 Glenwood Ave., Bloomfield, N.J. 07003 

Macbeth Sales Corp., P.O. Box 950, Newburgh, N.Y. 

12550 

Star Cinema Supply Co., 621 W. 55th St., N.Y. 10019 


III. 60605 

943—RECTIFIER BULBS, SILICON 

American General Supply Co. Inc., 2300 1st Ave., 


Lee Artoe Carbon Co., 1243 Belmont St., Chicago 

60657 



944-RECTIFIER BULBS, XENON 

Lee Artoe Carbon Co., 1243 Belmont St., Chicaqo 60657 

Capitol Stage Lighting Co., 


Inc., 509 W. 56th St., 

Macbeth Sales Corp., P.O. Box 950, Newburgh, N.Y. 

12550 

Optical Radiation Corp., 6352 Irwindale Ave., Azusa, 

Calif. 91702 

945—RECTIFIERS, BULB TYPE 


Capitol Stage Lighting Co., Inc., 


509 W. 56th St., 

946— RECTIFIERS, COPPER OXIDE 

Century Projector Corp., 165 W. 46th St., New York, 

N.Y. 10036 

947 RECTIFiERS, SELENIUM 

Arcal Theatre Products, Inc., 51 -C Heisser Lane, 




City, N.Y. 11101 




43601 



948— RECTIFIERS, SILICON 



Calif. 90060 

Electronic Measurements, Inc., 405 Essex Rd., Neptune, 

N.J. 07753 


Pa. 19107 




43061 



, 

949— RECTIFIERS, XENON 



N.Y. 11101 

Carbons Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 




Calif. 90060 

Electronic Measurements, Inc., 405 Essex Rd., Neptune, 

N.J. 07753 

Hanovia Lamp Div., 100 Chestnut, Newark, New 

Jersey 07105 

. .. 


2501-09 Lagrange St., Kneisley 

Pa. 19107 

Electric Co., 

„„ 

P.O. 

„ 

Box 

Ohio 43608 

3537, Toledo 

L P Assoc, Inc., 341 N. Maple Dr., Beverly Hills, 

Calif. 90210 

Macbeth Sales Corp., P.O. Box 950, Newburgh, 

„, , 

N.Y. 

12550 

Strong Electric Corp., 1 1 City Ave., Toledo, Ohio 

Park 

43601 

950-RECTIFIER CONVERSION UNITS 



Calif. 90060 , „ _ „ 


3537, Toledo Ohio 43608 

L P Assoc, Inc., 341 N. Maple Dr., Beverly Hills, 

Calif. 90210 . , 

General Electric Co., Agency 8. Distributor Sales 

Dept., 1 River Rd., Schenectady, N.Y. 12305 

951 -REEL BANDS 



952-REEL-END SIGNALS 

American General Supply Co., 2300 1st Ave., Seattle, 

Wash. 98121 

, „,„, 



Hulett Mfg. Co., 1430 Merrlman Dr., Glendale, Calif 

91202 


N.J. 07652 

953-REEL-END SIGNALS, 

ADAPTERS 

Projection Service, 91 Franklin Ave., Massapequa, 

N.Y. 11701 

954-REELS, PROJECTION 


Century Projector Corp., 165 W. 46th, New York, 

N.Y. 10036 _ , „-„„ 





N.J. 07072 „ ,„ _. 



955-REELS, SUPER-SIZE FOR AUTOMATION 




Eprad, Inc., 123 W. Woodruff Toledo, Ohio 43620 


956-REFLECTOR REPAIR 

Heyer-Shultz Div., Special Optics, 

Cedar Grove, N.J. 07009 

957-REFLECT0RS 

Arcal Theatre Products, Inc., 51 -C Heissler Lane, 


C S Ashcraft Mfg. Co., 36-32 38th St., Long Island, 

N.Y. 11101 

, , „ , 

Bausch & Lomb, Inc., 365 St. Paul St., Rochester, 


General Electric Co., Agency 8. Distributor Sales Dept., 

River Rd., Schenectady, N.Y. 12305 

1 

Hever-Schultz Div., Special Optics, 10 Village Park 

Rd., Cedar Grove. N.J. 07009 

International Carbide Corp., 1225 Vine St., Philadelphia. 

Pa. 19107 

L P Assoc, Inc., 9249 W. 3rd St., Beverly Hills, 

Calif. 90210 

, 

10 Villoge Park Rd., 


37209 


43601 

Texas Theatre Supply, 915 S. Alamo, San Antonio, 

Texas 78205 

Theatre Equip. Co., 1122 Industrial Dr., Matthews, 

N.C. 28204 




III. 60605 

958-REFLECT0RS, COLD METAL 

Heyer-Schultz Div., Special Optics, 10 Village Park 

Rd., Cedar Grove, N.J. 07009 

. .„ _ 

959-REFLECT0RS, GLASS "COLD" 

Arcal Theatre Products, Inc., 51-C Heisser Lane, 




N.Y. 14605

8 

FREE sell mailer coupon preceding this section is provided to bring you full information on any advertised product. 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N .). 07927 

Century Projector Corp., 165 W. 46th St., NY., N.Y. 

10036 

L P. Assoc, Inc., 341 N. Maple Dr., Beverly Hills, 

Calif. 90210 


37209 


43601 

Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi 


960-REFLECTORS, METAL 


N.Y. 14605 

Heyer-Shultz Div., Special Optics, 10 Village Park Rd., 


L P Assoc, Inc., 9249 W. 3rd St., Beverly Hills, 

Calif. 90210 

Optical Radiation Corp., 6352 N. Irwindale Ave, 


961 -REVERSE-WRAP PROJECTION ROLLERS 

Century P'oiector Corp^ 165 W. 46th St., N.Y., N.Y. 

10036 

La Vezzi Machine Works, 900 N. Larch Ave., Elmhurst, 

III. 60126 


I 1701 

962-REWINDS, HAND 

Century Proiector Corp., 165 W. 46th, Now York, 

N.Y. 10036 






N.J. 07072 

Toshiba Photo Phone Co., Ltd., 8-10 

, . 

Ginza-Nishi, 

Edward H. Wolk, Inc., 1241 S. 


Wabash Ave., Chicago, 

III. 60605 

963-REWINDS, POWER 





N.J. 07072 


Chuo Ku, Tokyo, Japan 


III. 60605 

964-REWIND TABLES 





N.J. 07072 

965-RHEOSTATS 

General Electric Co., Agency & Distributor Sales Dept., 

River Rd., Schenectady, N.Y. 12305 

1 

Neumade Products Corp., 720 White Plains Rd., Scarsdale, 

N.Y. 10583 

966-SPR0CKETS 


Nebr. 68102 

Carbons, Inc., Saddle Rd., Cedar Knolls, N.J. 07927 


10036 


III. 60126 

Neumade Products Corp., 720 White Plains Rd., Scarsdale, 

N.Y. 10583 




N.J. 07072 


III. 60605 

967-SPROCKET PULLERS 


10036 


III. 60605 

968—TELEVISION, Cable Theatre Equipment 


Long Island, N.Y. 1 1102 



969-T00LS FOR PROJECTOR REPAIR 


10036 

Edward H. Wolk, Inc., 1241 S. Wabosh Ave, Chicago, 

III. 60605 

970-V0LTAGE REGULATORS & 

TRANSFORMERS 

General Electric Co., Agency & Distributor Sales 

Dept., 1 River Rd., Schenectady, N.Y. 12305 



SOS Photo Cine Optic-, Inc., 40 Kero Rd., Carlstadt, 

N.J. 07072 

Superior Electric Co., 383 Middle St., Bristol, Conn. 

06010 

Toshibo Photo Phone Co., Ltd., 8-10 Ginza-Nishi, 


971-XENON BULBS 


11101 


Macbeth Corp., P.O. Box 950, Newburgh, N.Y. 12550 

10. Restrooms 

1001 -CLEANERS, DRAIN, TOILET & URINAL 

Brulin & Co., P.O. Box 270-B Indianapolis 46206 

C B. Dolge Co., Ferry Lane West, Westport, Conn. 

06880 

Electric Eel Mfg. Co., 501 W. Leffel Lane, Springfield, 

Ohio 45501 

Hydraulic Mfg. Co., Inc., 195-22 Woddard Ave., Bridgeport, 

Conn. 06610 


Ohio 44114 

Solvit Chemical Co., 7001 Raywood Rd., Madison, 

Wis. 53713 


Island City, N.Y: 1110) 

Wyandotte Chemicals Corp., Chemical Specialties 

Div., Wyandotte, Mich. 48192 

1002-GERMICIDAL LAMPS 

Hanovia Lamp Div., 100 Chestnut, Newark, N.J. 

07105 

1003-HAND DRYERS, ELECTRIC 

American Dryer Div., Utah-American Corp., 1124 E. 

FrankHn St., Huntington, Ind. 46750 

Bobrick Washroom Equip., Inc., 11611 Hart St., Hollywood, 

Calif. 91605 

Electric-Aire Corp., 16924 State St., So. Holland, III. 

60473 


Ohio 44114 

World Dryer Corp., 616 W. Adams St., Chicago, III. 

60606 

1004-LAVATORIES 

Bobrick Washroom Equip., Inc., 11611 Hart St., N. 


Eljer Plumbingware Div., Murray Corp. of America, 3 

Gateway Center, Pittsburgh, Pa. 15222 

1005-SANITARY NAPKIN DISPENSERS 


Calif. 91605 


Ohio 44114 

Sanitex Co., 14182 Meyers Rd., Detroit, Mich. 48227 


Island C'rty, N.Y. 11101 

1006-SOAP DISPENSERS 


Calif. 91605 


Ohio 44114 

St., 

Island City, 11101 

West Chemical Products, Inc., 

New York 

42-16 West Long 

1007-TOILET FIXTURES 

Eljer Plumbingware Div., Murray Corp. of America, 3 

Gateway Center, Pittsburgh, Pa. 15222 


Ohio 44114 

11. Safety Devices 

11 01 -CROWD CONTROL EQUIPMENT 


60090 


Lawrence Metal Products, Inc., 60 Prospect Ave., Lynbrook, 

N.Y. 11563 


N.Y. 10028 

1102-EMERGENCY LIGHTING 

American Dryer Div., Utah-American Corp., 1124 E. 

Franklin St., Huntington, Ind. 46750 

Exide Power Systems Div., ESB, Inc., Rising Sun & 

Pa. 19120 

Adams Aves., Philadelphia, 

Precision Equipment Co., 4401 N. Ravenswood, 


Surrette Storage Battery Co., Inc., Jefferson Ave., 

Salem, Mass. 01971 

1103— FIRE ALARMS 

Red Comet, Inc., 2309 W. Main, Littleton, Colo. 80120 

1104—FIRE EXTINGUISHERS 

Fire Watch, Inc., 2490 University Ave., St. Paul, Minn 

55114 



Norris Industries, Fire & Safety Equip. Div., P.O. Box 

2750, Newark, N.J. 07114 




1105—FIRE EXTINGUISHER SYSTEMS 

Badger-Powhatan, Div. Automatic Sprinkler Corp. of 

America, Ranson, W. Va. 25438 

Fire Watch, Inc., 2490 University Ave., St. Paul, Minn. 

55114 



Norris Industries, Fire & Safety Equip. Div., P.O. Box 

2750. Newark, N.J. 071 14 


11 06- FIREPROOF FABRICS 

Manko Fabrics Co. Inc., 11 W. 37th St., New York, 

N.Y. 10018 

Uniroyal, Inc., 1230 Ave. of the Americas, N.Y., N.Y. 

10020 

1107-FIREPROOFING COMPOUNDS 

E. I. du Pont de Nemours, 1007 Market St., Wilmington, 

Del. 19898 

Flamort Chemical Co., 746 Natoma, San Francisco, 

Calif., 94103 



1108— FIRE RETARDANT PAINTS 

Flamort Chemical Co., 746 Natoma, San Francisco, 

Calif. 94103 



12. Sanitation 

1201- BRUSHES, CLEANING 

C. E. Berry Janitorial Service, Inc., 2018 Olive St., St. 

Louis. Mo. 63103 

Broun Brush Co., 8833 78th St., Woodhaven, N.Y. 

11421 


Island, City, N.Y. 11101 

CLEANERS, FLOOR-See 602 

1202-CLEANERS, GLASS & CHROME 



Brulin & Co., Inc., P.O. Box 270-B Indianapolis, 

Ind. 46206 


06880 

Huntington Labs., Inc., P.O. Box 710, Huntington, Ind. 

46750 

Hydraulic Mfg. Co., Inc., 159-22 Goddord Ave., 

Bridgeport, Conn. 06610 


Ohio 44114 

Solarine Co.. 4201 Pulaski Hwy., Baltimore, Md. 21224 

Solvit Chemical Co., Inc., 7001 Raywood Rd., Madison, 

Wis. 53713 


Island City. N.Y. 11101 

Wyandotte Corp., Chemical Specialties Div., Wyandotte, 

Mich. 48192 

1203-DE0D0RANTS & DISINFECTANTS 

American-Lincoln Corp., 518 S. Clair St., Toledo, 

Ohio 43602 



Bram Chemical Co., 245 W. Chelten Ave., Philadelphia, 

Pa. 19144 

Brulin & Co., Inc., P.O. Box 270-B Indianapolis, 

Ind. 46206 


06880 

Huntington Labs, Inc., P.O. Box 710, Huntington, Ind. 

46750 


Ohio 44114 

Baltimore, Md. 21224 

Raywood Rd., Madison, 

Solarine Co., 4201 Pulaski 

Solvit Chemical Co., 

Hwy., 

Inc., 7001 

Wis. 53713 



Wyandotte Chemicals Corp., Chemical Specialties 

Div., Wyandotte, Mich. 48192 

1204-GUM REMOVERS 



Brulin 8. Co., P.O. Box 270-B Indianapolis, Ind. 46206 


1205- INSECTICIDES & GERMICIDES 



Brulin & Co., Inc., P.O. Box 270-B Indianapolis, Ind. 

46206 

Burgess Vibrocrafters, Inc., Route 83, Grayslake, III. 

60030 


06880 

Huntington Labs., Inc., P.O. Box 710, Huntington, Ind. 

46750 

Northeastern Associates, Route 46, Totowa, N.J. 07512 

Pic Corporation, 28-30 Confield St., Orange, N.J. 07050 

Reliance Chemical Co., 3301 Lakeside Ave., Clevelond, 

Ohio 44114 

Solvit Chemical Co., Inc., 7001 Raywood Rd., Madison, 

Wis. 53713 



Wyandotte Chemical Corp., Chemical Specialties Div. 

Wyandotte, Mich. 48192 

1206-ODOR ABSORBERS 

C. E. Berrv Janitorial Service, Inc., 2018 Olive St., St. 


Huntington Labs. Inc., P.O. Box 710, Huntington, Ind. 

46750 

Solvit Chemical Co., 7001 Raywood Rd., Madison, 

Wis. 53713 

Wyandotte Chemical Corp., Chemical Specialties Div. 

Wyandotte, Mich. 48192 

1207-OUTDOOR INCINERATORS 

Alsto Co., 11052 Pearl Ave, Cleveland, Ohio 44136 

TOILET & URINAL CLEANERS-See 1001 

VACUUM CLEANERS-See 607

i I . ctronics 

When writing monufacturers or their distributors please mention The Modern Theatre "Buyers' Directory." 

13. Seating 

1301-AUDITORIUM CHAIRS 

American Seoting Co., 901 Broadway, N.W., Grand 

Rapids, Mich. 49504 

Chicago Used Chair Mart, 1320 S. Wabash, Chicago, 

III. 60605 

Griggs Equipment, Inc., P.O. Box 630, Belton, Tex. 

76513 


N.Y. 1321 1 

Heywood-Wakefield Co., 206 S. Central St. Gardner, 

Mass. 01440 

Ideal Seating Co., 519 Ann St. N.W., Grand Rapids. 

Mich. 49502 

Irwin Seating Co., P.O. Box 2429, Grand Rapids, Mich. 

49501 

Lone Star Seating, P.O. Box 1734, Dallas, Tex. 75221 

Massey Seating Co., 100 Taylor St., Nashville, Tenn. 

37208 


N.J. 07652 

Seating Corp. of New York, 247 Water St., Brooklyn, 

N.Y. 11201 



1302— CHAIR FASTENING CEMENT & 

CHAIR PATCHING CEMENT 


III. 60605 


37208 

DRIVE-IN CHAIRS, All-Weather-See 1905 

1303-SEAT COVERS, SLIP-ON 


III. 60605 


N.Y. 13211 

Arthur Judge, 2100 E. Newton Ave., Milwaukee, 

Wis. 53211 

Manko Fabrics Co., Inc., II W. 37th St., N.Y., N.Y. 

10018 


N.Y. 11021 

Service Seating Co., 1525 W. Edsel Ford Fwy., Detroit, 

Mich. 48208 

1304-SEAT CUSHIONS 

Chicago Used Chair Mart, 1320 S. Wabash, Chicogo, 

III. 60605 


N.Y. 13211 

Ideal Seating Co., 519 Ann St., Grand Rapids, Mich 

49502 


37208 

Seating Corp. of N.Y. 247 Water St., Brooklyn, N.Y. 

11201 

Uniroyal, Inc., 1230 Ave. of the Americas, New 

York, N.Y. 10020 

1305-SEAT REPAIR & MAINTENANCE 


III. 60605 

Arthur Judge, 2100 E. Newton Ave., Milwaukee, Wis. 

53211 

Manko Fabrics Co., Inc., 11 W. 37th St., N.Y., N.Y. 

10018 


N.Y. 11201 

Service Seating Co., 1525 W. Edsel Ford Fwy., Detroit, 

Mich. 48208 



1306-UPH0LSTERY MATERIALS 


III. 60605 

Griggs Equipment, Inc., P.O. Box 630, Belton, Texas 

76513 


N.Y. 13211 

Ideal Seating Co., 519 Ann St. N.W., Grand Rapids, 

Mich. 49502 

Arthur Judge, 2100 E. Newton Ave., Milwaukee, Wis. 

53211 

Lone Star Seating Co., P.O. Box 1734, Dallas, Tex. 

75221 

Manko Fabrics Co., Inc., 11 W. 37th St., N.Y. 10018 

Masland Duraleather Co., Amber & Willard Sts., Philadelphia, 

Pa. 19134 


37208 

Seating Corp. of N.Y., 247 Water St., Brooklyn, N.Y. 

11201 

Uniroyal, Inc., 1230 Ave. of the Americas, New York, 

N.Y. 10020 

14. Sound Equipment 

140T— AMPLIFIERS & TUBES 

Altec Lansing Corp., 1515 S. Manchester Ave., Anaheim, 

Calif. 92303 


Neb. 68102 



10036 


94086 


Gordos Corp., 250 Glenwood Ave., Bloomfield, N.J. 

07003 

Corp., 2726 Pratt, Chicago, III. 

60645 




Pa. 19107 


Station, N.Y. 1 1746 

Kenneth R. Meades, P.O. Box 142, L.A., Calif. 90053 




N.J. 07072 

Startronics Electronic Corp., 2111 Empire, P.O. Box 

3048, Hollywood, Calif. 90028 

Wcstrex, 214 E. 1st St., Salt Lake City, Utah 84111 

1402-AUDITORIUM & STAGE SPEAKERS 


Calif. 92303 


Tenn. 38131 


10036 

Electro Sound, Inc., 725 Kefcr Rd., Sunnyvale, Calif. 

94086 


Pa. 19107 




SOS Photo Cine Optics, Inc., 40 Kcro Rd., Carlstadt, 

N.J. 07072 

Startronics Electronics Corp., 21 1 1 Empire, P.O. Box 



1403-DC EXCITER SUPPLY 


Tenn. 38131 

Ballantyne of Omaha, Inc., 1712 Jackson St., Omaha 

Neb. 68102 



10036 

Electro Sound, Inc., 725 Kefer Rd., Sunnyvale, Calif. 

94086 



Pa. 19107 


3537, Toledo Ohio 43608 

Startronics Electronics Corp., 2111 Empire, P.O. Box 



1404-FILM SOUND DUPLICATORS 

Electro Sound, Inc., 725 Kefer Rd., Sunnyvale, Calif. 

94086 

1405-INTERCOMMUNICATING SYSTEMS 


Calif. 92303 

Hamilton Electronics Corp., 2726 Pratt, Chicago, III. 

60645 

Kenneth R. Meades. P.O. Box 142. LA., Calif. 90053 



1406-LAMPS, EXCITER 



10036 


Pa. 19107 

Macbeth Corp., P.O. Box 950, Newburgh, N.J. 12550 




N.J. 07072 

Westinghouse Electric Corp., Lamp Div., 1 Westinghouse 

Ploza, Bloomfield, N.J. 07003 


III. 60605 

1407-MICROPHONES 


Calif., 92303 


10036 


94086 

Kenneth R. Meades, P.O. Box 142, LA., Calif. 90053 

North American Philips Co., Inc., I Philips Pkwy., 

Montvale, NJ. 07645 


N.J. 07072 



1408-MUSICAL TAPES, Indoor Theatres 

Western Recording Specialties, 2605 E. 23rd., Tulsa, 

Okla. 74114 

1409— NOISE REDUCTION EQUIPMENT 

Dolby Laboratories, Inc., 1133 Ave. of the Americas, 


1410-PHOTOELECTRIC CELLS 


Neb. 68102 


10036 

General Electric Co., Industrial Sales Div., 1 River Rd., 


International Carbide Corp., 1255 Vine St., Philadelphia. 

Pa. 19107 

North American Philips Co., Inc., Motion Picture Equip. 

Div., 1 Philips Pkwy., Montvale, N.J. 07645 



Edward H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago, 

III. 60605 

1411— PREAMPLIFIER WALL CABINET 

AVS Theatre Div., 3109 Directors Row Memphis, 

Tenn. 38131 


Neb. 68102 


10036 


94086 


Pa. 19107 



NJ. 07652 






1412— PUBLIC ADDRESS SYSTEMS 


Calif., 92303 


Tenn. 38131 

Century Projector Corp., 165 W. 46th, New York, 

N.Y. 10036 


94086 


60645 

International Carbide Corp., 1225 Vine St., Philadelphia 

Pa. 19107 

Kenneth R. Meades, P.O. Box 142. LA., Calif. 90053 





1413-S0UND EQUIPMENT, COMPLETE 


Calif. 92303 


Tenn. 38131 


Neb. 68102 

Carbons, Inc., 10 Saddle Road, Cedar Knolls, N.J. 

07927 


10036 


94086 


60645 



International Carbide Corp., 1225 Vine St., Philadelphia 

Pa. 19107 

Kelmar Systems, Inc., 169 2nd St., Huntington Station, 

N.Y. 11746 



N.J. 07652 




N.J. 07072 




N.C. 20804 




Wil-Kin, Inc., 301 North Ave, Atlanta, Ga. 30308 

1414-SOUND HEADS 


Neb. 68102 


10036 


94086 



Pa. 19107 


NJ. 07652 




141 5- SOUND SERVICE CONTRACT 

Altec Service Corp., 1 Anderson Ave., Moonachie, 

N.J. 07074 


Tenn. 38131 

RCA Service Co., Cherry Hill Offices, Bldg. 204-2, 

Camden, NJ. 08101 

Startronics Electronics Corp., P.O. Box 3048, Hollywood, 

Calif. 90028 


1416-S0UND TESTING EQUIPMENT 


10036 



Triplett Corp.. 286 Harmon Rd., Bluffton, Ohio 45817 

1417-STERE0PH0NIC SOUND ADAPTER 

SYSTEMS 


Tenn. 38131

10 FREE self mailer coupon preceding this section is provided to bring you full information on any advertised product. 

Corbons Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 

Century Projetcor Corp., 165 W. 46th St., N.Y., NY. 

10036 


94086 




1418-STERE0PH0NIC SOUND SYSTEMS 

Altec Lonsing Corp., 1515 S. Manchester Ave., Anaheim, 

Calif. 92303 

AVS Theatre Div, 3109 Directors Row, Memphis, 

Tenn. 38131 


Neb. 68102 



10036 

Electro Sound, Inc., 725 Kifer Rd. Sunnyvale, Calif. 

94086 



N.J. 07652 




N.J. 07072 




1419-TRANSISTOR SOUND SYSTEMS 


Calif. 92303 


Tenn. 38131 

Ballontyne of Omaha, Inc., 1712 Jackson St., Omaha, 

Neb. 68102 

Carbons. Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 


10036 

Electro Sound, 

94086 

Inc., 725 Kifer Rd., Sunnyvale, Calif. 



Pa. 19107 




Notional Theatre Supply 

mus, N.J. 07652 

Co., 411 Sette Dr., Para- 

North American Philips 


Co., Inc., 1 Philips Pkwy., 

SOS Photo Cine 

N.J. 07072 

Optics, Inc., 40 Kero Rd., Carlstadt, 



Toshiba Photo Phone Co., 


Ltd., 8-10 Ginza-Nishi, 



1501 -CURTAIN CONTROLS & TRACKS 

Automatic Devices Co., 2121 S. 12th, AJIentown, Pa 

18103 

R. L. Grosh & Sons, 

Calif. 90029 

4114 Sunset Blvd., Hollywood, 

Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse 

N.Y. 13211 

Knoxville Scenic Studios, P.O. Box 1029, Knoxville 

Tenn. 37901 

Novelty Scenic Studios, 432 E. 91st St., N.Y. 10028 



1502-CURTAINS, STAGE 

R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood 

Calif. 90029 

Hayes Seating Co., 122 Pickard Dr., Syracuse, NY 

13211 


Tenn. 37901 


Soundfold, Inc., P.O. Box 2125, Dayton, Ohio 45429 

Toshibo Photo Phone Co., Ltd., 8-10 Ginza-Nishi, 


1503-MASKING EQUIPMENT 

Automatic Devices Co., 2121 S. 12th, Allentown, Pa 

18103 

R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 

Haves Seating Co., Inc., 120 Pickard Dr., Syracuse 

N Y 13211 


Tenn. 37901 



Chuo-Ku, Tokyo, Japcn 

1504-SCREEN BRUSHES 

Broun Brush Co., 8833 78th St, Woodhaven NY 

11421 

Hurley Screen Co. Inc., 26 Sarah Drive, Forminqdole 

N.Y. 11735 

Technikote Corp., 63 Seabring St., Brooklyn, N.Y. 11231 

1505-SCREEN FRAMES, Variable & Fixed 

Curvature 

AIM & Co., Rt. 1, Box 6216, Arroyo Grande Calif 

93420 

American General Supply Co., Inc., 2300 1st Ave 



N.Y. 13211 



Hurley Screen Co., Inc., 26 Sarah Drive, Farmingdale, 

LI, N.Y. 11735 


N.Y. 10028 

SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt, 

N.J. 07072 

Stewart Flimscreen Corp., 1161 W. Sepulveda Blvd., 

Torrance, Calif. 90502 


Walker-American Corp., 2665 Delmar Blvd., St. Louis, 

Mo. 63103 

Williams Screen Co., 1674 Summit Lake Blvd., Akron, 

Ohio 44314 

1506 SCREENS, INDOOR THEATRE 

R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 


N.Y. 13211 

Hurley Screen Co., Inc., 26 Sarah Dr., Farmingdale, 

L.I, N.Y. 11735 


Tenn. 37901 

Nick Mulone & Son, Pittsburgh St., Cheswick, Pa. 15024 


N.Y. 10028 

Stewart Filmscreen Corp., 1161 W. Sepulveda Blvd., 



Walker-Amencon Corp., 2665 Delmar Blvd., St. Louis, 

Mo. 63103 


1507-STAGE HARDWARE & RIGGING 



Inc., 509 W. 56th St., 


Calif. 90029 


N.Y. 13211 


Tenn. 37901 


N.Y. 10028 

1508-STAGE SCENERY 


Calif. 90029 


Tenn. 37901 


1601 -ADMISSION CHECKER 

Autotrac Equip. Co., P.O. Box 73785, Metairie, La. 

70003 


City, Ks. 66101 


National Ticket Co., 1564 Broadway, N.Y. 10036 

Perey Turnstiles, 101 Park Ave., N.Y. 10017 

Stroblite Co., Inc., 29 W. 15 St., N.Y. 10011 

ADMISSION PRICE SIGNS-See 113 

1602- AUTOMATIC TELEPHONE 

ANSWERING SERVICE 

Dictaphone Co., Box G9, 120 Old Post Rd., Rye, N.Y. 

10580 

1603- CASH CONTROL SYSTEMS 

Abbott Coin Counter Co., Riverdale Ave., Greenwich, 

Conn. 06830 


60090 



Eprad, Inc., 123 W. Woodruff Ave., Toledo, Ohio 

43620 

General Register Corp., Div. Universal Controls, Inc., 

271 Schilling Circle, Cockeysvllle, Md. 21030 

Globe Ticket Co., 112 N. 12th St., Philadelphia 19107 


NCR Company, Main & K Sts. Dayton, Ohio 45409 

Perey Turnstiles, 101 Park Ave., N.Y., N.Y. 10017 

Ticketron Inc., 777 Third Ave., New York, New York 

10017 

1604- CASH DRAWERS 

Abbott Coin Counter Co., Riverdale Ave., Greenwich 

Conn. 06830 


60090 

Butler Fixture & Mfg. Co., 2323 S. Lipan, Denver 

Colo. 80223 


19107 

Indiana Cash Drawer Co., P.O. Box 236, Shelbyville 

Ind., 46176 


1605-CHANGE-MAKING MACHINES 


Conn. 06830 

Ardac, Inc., 11711 Chillicothe 

44026 

Rd., Chesterland, Ohio 

Brandt Automotic Cashier Co., 705 12th St., Watertown, 

Wis. 53094 

Consolidated Ticket Register Corp., 1784 Coney Islond 

Ave., Brooklyn, N.Y. 11230 


19107 

National Ticket Co., 1564 Broadway, N.Y, N.Y. 10036 

NCR Co, Main & K St, Dayton, Ohio 45409 

1606- COIN SORTERS & COUNTERS 

Abbott Coin Counter Co., Riverdale Ave, Greenwich 

Conn. 06830 


60090 

Brandt Automatic Cashier Co., 705 12th St., Watertown, 

Wis. 53094 

Klopp Engineering, Inc., 35551 Schoolcroft, Livonia 

Mich. 48151 

Nadex Industries, Inc., 220 Delaware Ave, Buffalo 

N.Y. 14202 

National Ticket Co, 1564 Broadway, N.Y, N.Y. 10036 

1607- DOORMAN'S STUB RECEPTACLES 

Butler Fixture 

Colo. 80223 

& Mfg. Co., 2323 S. Lipan, Denver, 

1608-ELECTRONIC RESERVATION SYSTEMS 


York 10036 

Ticketron, Inc. 

777 Third Ave., NY., N.Y. 10017 

1609- SPEAKING TUBE (for Ticket Office) 

Barnett Nameplate Co., 9304 Kramerwood PI, Los 


Goldberg Bros., 3535 Larimer St, Denver, Colo. 80205 

1610-TICKETS 

Ansell-Simplex Ticket Co, 


Inc., 2834 W. Chicago Ave 

Globe Ticket, 

19107 

112 N. 12th St, Philadelphia, Pa 

Kansas City Ticket Co, 716 North Agnes, Kansos City, 

Mo. 64120 

National Ticket Co, 1564 Broadwoy, N.Y, N.Y 10036 

Weldon, Williams & Lick, P.O. Box 168, Fort Smith 

Ark. 72901 

1611 -TICKET CHOPPERS & BOXES 

Consolidated Ticket Register Corp, 

Ave, Brooklyn, N.Y. 11230 

1784 Coney Island 

Globe Ticket 

19107 

Co, 112 N. 12th, Philadelphia, Pa. 

Goldberg Bros, 3535 Larimer St, Denver, Colo. 80205 

Lawrence Metal Products, Inc., 60 Prospect Ave 

Lynbrook, N.Y. 1 1563 

Notional Ticket Co, 1564 Broadway, N.Y, N.Y. 10036 

Perey Turnstiles, 101 Pork Ave, NT, N.Y. 10017 

Stein Woodcraft Corp, 18 Neil Court, Oceanside 

N.Y. 11572 

161 2- TICKET DISPENSERS 

Ansell-Simplex Ticket Co, Inc., 2834 W. Chicaqo Ave 


Barnett Nameplate Co, 


9304 Kramerwood PI, Los 




General Reqister Corp, Div. Universal Controls Inc 

271 Schilling Circle, Cockeysville, Md. 21030 

Globe Ticket Co, 112 N. 12th St, Philadelphia Pa 

19107 

National Ticket Co, 1564 Broadway, N.Y. NY 10036 

Edward H. Wolk, Inc, 1241 S. Wabash Ave. Chicaao y 

III. 60605 

1613-TICKET ISSUING MACHINES 

Ansell-Simplex Ticket Co, Inc, 2834 W. Chicaao 

Ave, Chicago, III. 60622 

Ardac, Inc, 11711 Chillicothe Rd, Chesterland Ohio 

44026 

Consolidated Ticket Register Corp, 1784 Coney Island 


General Register Corp, Div. Universal Controls Inc 

271 Schilling Circle, Cockeysville, Md, 21030 

Globe Ticket Co, 112 N. 12th St, Philadelphia 19107 

National Ticket Co, 1564 Broadway, N.Y. 10036 

1614—TICKET RACKS 

Butler Fixture & Mfg. Co, 2323 So. Lipan, Denver 

Colo. 80223 

Globe Ticket Co. 112 N. 12th St, Philadelphia Pa 

19107 

National Ticket Co, 1564 Broadway, N.Y, N.Y. 10036 

Stein Woodcraft Corp, 18 Neil Court, Oceanside 

N.Y. 1 1 572 

Weldon Williams & Lick, P.O. Box 168, Ft. Smith 

Ark. 72901 

1615—TICKET REGISTERS 


1784 Coney Islond 


General Register Corp, Div. Universal Controls, Inc, 

Circle, Cockeysville, Md. 21030 

Globe Ticket Co, 112 N. 12th St, Philadelphia Pa 

19107 

Nationol Ticket Co, 1564 Broadway, N.Y, N.Y. 10036 

NCR Co, Main & K Sts, Dayton, Ohio 45409 

1616—TURNSTILES 

Autotrac Equip. Co, P.O. Box 73785, Metairie, La 

70003 

Keene Coin Handling Div, Inc, 4619 Ravenswood 

Ave, Chicago, 111. 60640 

Notional Ticket Co, 1564 Broadway, N.Y, N.Y. 10036 

Perey Turnstiles, 101 Park Ave, N.Y, NY. 10017 


1701-CANDY VENDER 

Krispy Kist Korn Machine 

Chicago. III. 60606 

Co, 120 S. Halsted St 

Midland Products Co, 67 8th Ave, Minneapolis 

Rowe International, Inc, 

Minn. 55413 

75 Troy Hills Rd, Whippany, 

N.J. 07981 

Vendo Co, 127 W. 10th St, Kansas City, Mo. 64105

1 

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory." 11 

1702-CIGARET VENDER 

Federal Machine Corp., 104 4th St., Des Moines, Iowa 

50306 


Minn. 55413 


NJ. 07981 

Seeburg Sales Corp., 1500 N. Dayton St., Chicago 60622 


1703-COFFEE VENDERS 

Coffee Mat Corp., 251 S. 31st St., Kenilworth, N I, 

07033 


50306 


Minn. 55413 


N.J. 07981 

Rudd-Melikian, Inc., 300 Jackson Rd., Warminster, 

Pa. 1 8974 


Vendo Co., 127 W. 10th St.. Kansas City. Mo. 64105 

1704-COIM & CURRENCY CHANGERS 

Hamilton Scale Corp., 3350 Secor Rd., Toledo, Ohio 

43606 

National Rejectors, Inc., 5100 San Francisco, St. Louis, 

Mo. 63115 


N.J. 07981 


1705-DRINK VENDERS 


50306 

Freeze Corp., P.O. Box 45146, Atlanta, Ga. 30320 

Jet Sproy Corp., 195 Bear Hill Rd., Waltham, Mass. 

02154 


Minn. 55413 


N.J. 07981 



1706-GUM VENDERS 


N.J. 07981 


1707-MILK VENDERS 


N.J. 07981 


1708- NUT VENDERS 

Gold Medal Products Co., 

1825 Freeman Ave, Cincinnati, 

Ohio 45214 


N.J. 07961 

1709-POPCORN VENDERS 


50306 


III. 60606 


Minn. 55413 

Sno-Master Mfg. Co., 124 Hopkins PL, Baltimore, Md. 

21201 

Vend-A-Box, Inc., 504 Campbell Towers, Newport, Ky. 

41071 



1710- SANDWICH VENDERS 


50306 


N.J. 07981 


1711—TICKET VENDERS 


19107 


1801 -CONSULTING & DESIGN SERVICE 

Dan Acito Interiors, 206 Park Ave., Winter Park, 

Flo. 32789 


N.J. 07074 


Omaha, Inc., 1712 Jackson St., Omaha, 

Ballantyne of 

Neb. 68102 


Corp., Melrose Dr., Cedar Falls, 

N.Y. 

Cinema 

10036 

"360" 2520 

Iowa 50613 




Mel C. Glatz & Associates, 1550 Dover St., No. 5, 

Lakewood, Colo. 80215 


N.Y. 13211 



Motion Picture Design Assoc, 2526 Rosewood Ave., 

Roslyn, Pa. 19001 

Selby Industries, Inc., 3920 Congress Pkwy., West Richfield, 

Ohio 44286 

Theatre Construction Co., Inc., Fairfield Drive-ln 

Theatre, Fairfield, III. 62837 

1802-ESCALAT0RS 

Peelle Co., 47 Stewart Ave., Brooklyn, N.Y. 11237 

1803-GIVEAWAYS, PREMIUMS, BALLOONS, 

THEATRE GAMES 


60090 

Deluxe Premiums, Inc., 630 9th Ave., N.Y. N.Y. 

10036 

Eagle Rubber Co., 710 Orange St., Ashland, Ohio 

44805 


60076 

III. 

Jocar Products, 139 Linden Ave., Westbury, NY. 

11590 

Novelty Games Co., 1263 Prospect Ave., Brooklyn 

11218 


Premium Products, 339 W. 44th St., N.Y., N.Y. 10036 

Southern Balloon Co., P.O. Box 246, Ga. Savings 

Bank Bldg., Atlanta, Ga. 30303 

1804-LADDERS & SCAFFOLDS, SAFETY 

Dayton Safety Ladder Co., 3249-53 Fredonia Ave., 




1805 LUBRICANTS, PENETRATING 

OILS, CORROSION INHIBITORS 

Century Projector Corp, 165 W. 46th St., New 

York, N.Y. 10036 

1806-ORCHIDS 

Flowers of Hawaii, 670 S. Lafayette ParK Place, Los 

Angeles, Calif., 90057 

1807-SAND URNS 



1808-THEATRE FRANCHISES 

American Automated Theatres, Inc., United Founders 

Tower Suite 1550, Oklahoma City, Okla. 73112 

Cinema "360" Corp., 2520 Melrose Dr., Cedar Falls, 

Iowa 50613 



Mini-Art Opr. Co., Inc., 1415 Main St., Joplin, Mo. 

64801 

Modular Cinemas of America, P.O. Box 1737, Atlanta, 

Ga. 30301 

Network Cinema Corp. (Jerry Lewis Cinemas), 551 

5th Ave., N.Y., N.Y. 10017 

Trans-Lux/lnflight, 625 Madison Ave., N.Y., N.Y. 

1809-TRAILERS 

Filmack Trailer Co., 1327 S. Wabash, Chicago 60605 

H8.H Productions Color Lab., 3705 N. Nebraska Ave 

, 

Tampa, Fla. 33603 

Motion Picture Service Co., 125 Hyde St., San Francisco. 

Calif. 94102 

MPA Corp., P.O. Box 52768, New Orleans 70150 


10019 

Sun Film Service, 3709 N. Nebraska Ave., Tampa, 

Fla. 33603 


Colo. 80205 

1810-UNIFORMS 

Angelica Uniform Co., 700 Rosedale Ave., St. Louis, 

Mo. 63112 



Brooks Uniform Co., Inc., 740 Broadway, N.Y., N.Y. 

10003 

1811 -UNIFORMS-Disposable Collars, 

Dickeys, etc. 

Brooks Uniform Co., 740 Broadway, New York, New 

York 10003 

Gibson Lee Inc., 95 Binney St., Cambridge, Mass. 

02142 

19. Drive-Ins 

1901 -ADMISSION CONTROL SYSTEMS 




43620 




NCR Co., Main & K Sts., Dayton Ohio 45409 


Stroblite Co., Inc., 29 W. 15th St., N.Y. 10011 

Ultra-Violet Products, Inc., 5114 Walnut Grove Ave., 

San Gabriel, Calif. 91778 

Weldon Williams & Lick, P.O. Box 168, Fort Smith, 

Ark. 72901 

1902-AIR CONDITIONERS, IN CAR 

Parkaire Engineering Corp., 12400 49th, St. Petersburg, 

Fla. 33732 


National Ticket Co., 1564 Broadway, N.Y., N.Y. 

10036 


Ohio 44286 

David Siegel Engineers, 259 Kent St., Brookline, Mass. 

02146 

1904-CANOPIES 

D & D Theatre Screens, Inc., P.O. Box 4042, Overland 

Park, Kas. 66204 

Filon Div., Vistron Corp., 12333 Van Ness Ave., Hawthorne, 

Colif. 90250 

Selby Industries, 3920 Congress Pkwy., West Richfield, 

Ohio 44286 

1905-CHAIRS AND BENCHES, OUTDOOR 

SEATING 

American Seating Co., 901 Broadway N.W., Grand 


J E Burke Co., P.O. Box 549, Ford du Lac, Wis. 

54936 

Ideal Seating Co., 519 Ann St., Grand Rapids, Mich. 

49502 

Lone Star Seoting Co., P.O. Box 1734, Dallas, Tex. 

75221 

Miracle Eguip. Co., P.O. Box 275, Grinnell, Iowa 50112 

1906-DIRECTIONAL LIGHTS, TRAFFIC 




Strong Electric Corp. 87 City Park Ave., Toledo, Ohio 

43601 

1907-DRIVE-IN THEATRE COUNTER 

K-Hill Signal Co., 326 W. 3rd St., Uhrichsville, Ohio 

44683 

1908— EXIT CONTROLS, TRAFFIC 

Autotrac Equip. Co., P.O. Box 73785, Metairic, La. 

70003 

Drive-ln Theatre Mfg. Co., 709 N. 6th St. Kansas 

City, Kas. 

Eastern Golf Co., Boston Rd., Bronx, N.Y. 10467 


66101 

2537 


N.Y. 10019 

1909-FENCES, STEEL 



David Siegel Engnieers, 259 Kent St., Brookline, Mass. 

02146 

Selby Industries, Inc., 3920 Congress Pkwy., West 

Richfield, Ohio 44286 

United States Steel Corp., 600 Grant St., Pittsburgh, 

Pa. 15230 

1910-FIREWORKS 

All American Fireworks Display Co., P.O. Box 8392, 

208 Broadway, Kansas City, Mo. 64105 

Atlas Fireworks, 5415 E. Century Blvd., Lynwood, Calif. 

90262 

Hudson Fireworks Co., Inc., Box 305, Hudson, Ohio 

44236 

Illinois Fireworks Co., P.O. Box 792, Danville, III. 

61834 

Liberty Display Fireworks, P.O. Box 683, Danville, III. 

61832 

Nationwide Fireworks, P.O. Box 1922, Saginaw, Mich. 

48605 

Paramount Fireworks Co., P.O. Box 1272, Tulsa, Okla. 

74101 

1911 -FLAG POLES 

Ace-Hi Displays, Inc., 206 Grandville Ave., Grand 



118 W. 5th St., Kansas City, Mo. 64105 

American Playground Device Co., 1801 Jackson, P.O. 

Drawer 2599, Anderson, Ind. 46011 

Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 

10467 

General Playground Equip., Inc., 1133 S. Courtland 

Ave., Kokomo, Ind. 46901 

Recreation Equip. Co., P.O. Box 21288, Anderson, 

Ind. 4601 

Trojan Playground Equip. Co., 1 1 2nd Ave., N.E., St. 

Cloud, Minn. 56301 

FL00DLIGH7S-See 807 

1912-F0GGING EQUIPMENT 


06880 


Northeastern Associates, Route 46, Totawa, N.J. 07512 

1913-G0LF, MINIATURE 

Eastern Golf Co., 2537 Boston Rd , Bronx, N.Y. 10467 

Lomma Enterprises, 305 Cherry St., Scronton, Pa. 18501 

Arnold Palmer Enterprises, 14 W. Mulberry Ave., 

Pleasantville, N.J. 08232 

1914-HEATERS-ln-Car, Electric 




43620 

Glenn E. Koropp Co., 2539 Testa Way, Sacramento, 

Calif. 95825 


02146 

Thermolator Corp., 1628 Victory Blvd., Glendale, Calif. 

91201 

1915-HEATERS-IN-Car, Gos (Flameless) 

Stanford Industries, 311 Waukegan Ave., Highwood, 

III. 60040 

1916-INCINERATORS & CARTS 

Alsto Co., 11052 Pearl Ave., Cleveland, Ohio 44136 

Sounty Specialties, P.O. Box 968, G. C. Station, N.Y., 

N.Y. 10017

10 FREE self mailer coupon preceding this section is provided to bring you full information on any advertised product. 

Carbons Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 

Century Projetcor Corp., 165 W. 46th St., NY., N.Y. 

10036 


94086 




1418-STEREOPHONIC SOUND SYSTEMS 


Calif. 92303 


Tenn. 38131 


Neb. 68102 



10036 

Electro Sound, Inc., 725 Kifer Rd. Sunnyvale, Calif. 

94086 


National Theatre Supply Co., 41 I Sette Dr., Paramus, 

N.J. 07652 




N.J. 07072 




1419-TRANSISTOR SOUND SYSTEMS 


Calif. 92303 


Tenn. 38131 


Neb. 68102 

Carbons. Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 


10036 

Electro Sound, 

94086 

Inc., 725 Kifer Rd., Sunnyvale, Calif. 



Pa. 19107 




National Theatre Supply Co., 411 

mus, N.J. 07652 

Sette Dr., Para- 

North American 

Montvale, N.J. 

Philips 

07645 

Co., Inc., 1 Philips Pkwy., 

SOS Photo Cine 

N.J. 07072 

Optics, Inc., 40 Kero Rd., Carlstadt, 



Toshiba Photo Phone Co., 


Ltd., 8-10 Ginza-Nishi, 



1501 -CURTAIN CONTROLS & TRACKS 

Automatic Devices Co., 2121 S. 12th, Allentown, Pa. 

18103 

R. L. Grosh & 

Calif. 90029 

Sons, 4114 Sunset Blvd., Hollywood, 

Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse 

N.Y. 13211 


Tenn. 37901 

Novelty Scenic Studios, 432 E. 91st St., N.Y. 10028 


Chuo-Ku, Tokyo, Jopan 

1502-CURTAINS, STAGE 

R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood 

Calif. 90029 

Hayes Seating Co., 122 Pickard Dr., Syracuse, NY 

13211 

Knoxville Scenic 

Tenn. 37901 

Studios, P.O. Box 1029, Knoxville 


Soundfold, Inc., P.O. Box 2125, Doyton, Ohio 45429 



1503-M ASKING EQUIPMENT 

Automatic 

18103 

Devices Co., 2121 S. 12th, Allentown, Pa 

R. L. Grosh & 

Calif. 90029 

Sons, 4114 Sunset Blvd., Hollywood, 

Haves Seating 

N Y. 13211 

Co., Inc., 120 Pickard Dr., Syracuse 

Knoxville Scenic Studios, 

Tenn. 37901 

P.O. Box 1029, Knoxville 

Inc., 432 E. 91st St., N.Y. 10028 

Co., Ltd., 8-10 Ginza-Nishi, 

Chuo-Ku, Tokyo, Japcn 

Novelty Scenic Studios, 

Toshiba Photo Phone 

1504-SCREEN BRUSHES 

Braun Brush Co., 8833 78th St., Woodhaven N.Y 

11421 

Hurley Screen Co. Inc., 26 Sarah Drive, Farminqdale 

N.Y. 11735 


1505-SCREEN FRAMES, Variable & Fixed 

Curvature 

AIM & Co., Rt. I, Box 6216, Arroyo Grande, Calif 

93420 




N.Y. 13211 



Hurley Screen Co., Inc., 26 Sarah Drive, Formingdale, 

L.I., N.Y. 11735 


N.Y. 10028 


N.J. 07072 

Stewart Fhmscreen Corp., 1161 W. Sepulveda Blvd., 




Mo. 63103 

Williams Screen Co., 1674 Summit Lake Blvd., Akron, 

Ohio 44314 

1506 SCREENS, INDOOR THEATRE 


Calif. 90029 


N.Y. 13211 

Hurley Screen Co., Inc., 26 Sarah Dr., Farmingdale, 

L.I., N.Y. 11735 


Tenn. 37901 

Nick Mulone & Son, Pittsburgh St., Cheswick, Pa. 15024 


N.Y. 10028 

Stewart Filmscreen Corp., 1161 W. Sepulveda Blvd., 




Mo. 63103 


1507-STAGE HARDWARE & RIGGING 



Inc., 509 W. 56th St., 


Calif. 90029 


N.Y. 13211 


Tenn. 37901 

Novelty Scenic Studios, Inc., 432 E. 91st St., NY., 

N.Y. 10028 

1508-STAGE SCENERY 


Calif. 90029 


Tenn. 37901 


1601 -ADMISSION CHECKER 


70003 


City, Ks. 66101 



Perey Turnstiles, 101 Park Ave., N.Y. 10017 

Stroblite Co., Inc., 29 W. 15 St., N.Y. 10011 

ADMISSION PRICE SIGNS-See 113 

1602- AUTOMATIC TELEPHONE 

ANSWERING SERVICE 

Dictaphone Co., Box G9, 120 Old Post Rd., Rye, N.Y. 

10580 

1603-CASH CONTROL SYSTEMS 


Conn. 06830 


60090 




43620 


271 Schilling Circle, Cockeysvllle, Md. 21030 



NCR Company, Main & K Sts. Dayton, Ohio 45409 


Ticketron Inc., 777 Third Ave., New York, New York 

10017 

1604-CASH DRAWERS 


Conn. 06830 


60090 

Butler Fixture & Mfg. Co., 2323 S. Lipan, Denver 

Colo. 80223 


19107 

Indiana Cash Drawer Co., P.O. Box 236, Shelbyville 

Ind., 46176 


1605 CHANGE-MAKING MACHINES 


Conn. 06830 

Ardac, Inc., 11711 Chillicothe Rd., Chesterland, Ohio 

44026 


Wis. 53094 

Consolidated Ticket Register Corp., 1784 Coney Island 



19107 


NCR Co., Main 8, K St., Dayton, Ohio 45409 

1606- COIN SORTERS & COUNTERS 


Conn. 06830 


60090 


Wis. 53094 

Klopp Engineering, Inc., 35551 Schoolcraft, Livonia, 

Mich. 48151 

Nadex Industries, Inc., 220 Delaware Ave., Buffalo, 

N.Y. 14202 


1607- DOORMAN'S STUB RECEPTACLES 

Butler Fixture 

Colo. 80223 

& Mfg. Co., 2323 S. Lipan, Denver 

1608 -ELECTRONIC RESERVATION SYSTEMS 

National Ticket 

York 10036 

Co., 1564 Broadway, New York New 

Ticketron, Inc., 777 Third Ave, NY., N.Y. 10017 

1609 SPEAKING TUBE (for Ticket Office) 

Barnett Nameplate Co., 9304 Kramerwood PI., Los 



1610— TICKETS 

Ansell-Simplex Ticket Co., Inc., 2834 W. Chicago Ave , 


Globe Ticket, 112 N. 

19107 

12th St., Philadelphia, Pa 

Kansas City Ticket Co., 716 North Agnes, Kansas City. 

Mo. 64120 

National Ticket Co., 1564 Broadway, N.Y., N.Y 10036 

Weldon, Williams & Lick, P.O. Box 168, Fort Smith 

Ark. 72901 

1611 -TICKET CHOPPERS & BOXES 



Globe Ticket 

19107 

Co., 112 N. 12th, Philadelphia, Pa. 


Lawrence Metal Products, Inc., 60 Prospect Ave 


Notional Ticket Co., 1564 Broadway, N.Y., N.Y. 10036 

Perey Turnstiles, 101 Park Ave.. NT, N.Y. 10017 

Stein Woodcraft Corp., 18 Neil Court, Oceanside 

N.Y. 11572 

1612— TICKET DISPENSERS 

Ansell-Simplex Ticket Co., 


Inc., 2834 W. Chicaqo Ave 

Barnett Nameplate Co., 


9304 Kramerwood PL, Los 



General Reaister Corp., Div. Universal Controls Inc 


Globe Ticket Co., 112 N. 12th St., Philadelphia Pa 

19107 

National Ticket Co., 1564 Broadway, N.Y., NY 10036 

Edward H. Wolk, Inc., 1241 S. Wabash Ave. Chicaao 

III. 60605 

1613—TICKET ISSUING MACHINES 

Ansell-Simplex Ticket Co., Inc., 2834 W. Chicaao 

Ave., Chicago, III. 60622 

Ardac, Inc., 11711 Chillicothe Rd., Chesterland Ohio 

44026 



General Register Corp., Div. Universal Controls Inc 

271 Schilling Circle, Cockeysville, Md., 21030 


National Ticket Co.. 1564 Broadway, N.Y. 10036 

1614—TICKET RACKS 

Butler Fixture & Mfg. Co., 2323 So. Lipan, Denver 

Colo. 80223 

Globe Ticket Co. 112 N. 12th St., Philadelphia Pa 

19107 


Stein Woodcraft Corp., 18 Neil Court, Oceanside 

N.Y. 1 1 572 

Weldon Williams & Lick, P.O. Box 168, Ft. Smith 

Ark. 72901 

1615— TICKET REGISTERS 

Consolidated Ticket Register Corp., 





Globe Ticket Co., 112 N. 12th St., Philadelphia Po 

19107 

Nationol Ticket Co., 1564 Broadway, N.Y., N.Y. 10036 

NCR Co., Main & K Sts., Dayton, Ohio 45409 

1616—TURNSTILES 

Autotrac Equip. Co., P.O. Box 73785, Metairie, La 

70003 

Keene Coin Handling Div., Inc., 4619 Ravenswood 

Ave., Chicago, III. 60640 

Notional Ticket Co.. 1564 Broadway, N.Y., N.Y. 10036 



1701-CANDY VENDER 

Krispy Kist Korn Machine 


Co., 120 S. Halsted St 


Minn. 55413 

Rowe International, Inc., 75 Troy Hills Rd., Whippany. 

N.J. 07981 

Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory." 11 

1702-CIGARET VENDER 


50306 


Minn. 55413 


N.J. 07981 



1703-COFFEE VENDERS 

Coffee Mat Corp., 251 S. 31st St., Kenilworth, N.J. 

07033 


50306 


Minn. 55413 


N.J. 07981 

Rudd-Melikian, Inc., 300 Jackson Rd., Warminster, 

Pa. 1 8974 


Vendo Co., 127 W. 10th St.. Kansas City. Mo. 64105 

1704-COIN & CURRENCY CHANGERS 

Hamilton Scale Corp., 3350 Secor Rd., Toledo, Ohio 

43606 

National Rejectors, Inc., 5100 San Francisco, St. Louis, 

Mo. 63115 


N.J. 07981 


1705-DRINK VENDERS 


50306 

Freeze Corp., P.O. Box 45146, Atlanta, Ga. 30320 

Corp., 195 Jet Spray Bear Hill Rd., Waltham, Mass. 

02154 


Minn. 55413 


N.J. 07981 



1706—GUM VENDERS 


N.J. 07981 


1707- MILK VENDERS 


N.J. 07981 


1708- NUT VENDERS 

Gold Medal Products Co., 1825 Freeman Ave, Cincinnati, 

Ohio 45214 


N.J. 07961 

1709-POPCORN VENDERS 


50306 

Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago, 

III. 60606 


Minn. 55413 

Sno-Master Mfg. Co., 124 Hopkins PL, Baltimore, Md. 

21201 

Vend-A-Box, Inc., 504 Campbell Towers, Newport, Ky. 

41071 



1710-SANDWICH VENDERS 


50306 


N.J. 07981 


1711—TICKET VENDERS 


19107 


1801 -CONSULTING & DESIGN SERVICE 

Dan Acito Interiors, 206 Park Ave., Winter Park, 

Fla. 32789 


N.J. 07074 


Omaha, Inc., 1712 Jackson St., Omaha, 

Ballantyne of 

Neb. 68102 


Corp., Melrose Dr., Cedar Falls, 

N.Y. 

Cinema 

10036 

"360" 2520 

Iowa 50613 




Mel C. Glatz & Associates, 1550 Dover St., No. 5, 

Lakewood, Colo. 80215 


N.Y. 13211 



Motion Picture Design Assoc, 2526 Rosewood Ave., 

Roslyn, Pa. 19001 


Ohio 44286 

Theatre Construction Co., Inc., Fairfield Drive-ln 

Theatre, Fairfield, III. 62837 

1802-ESCALAT0RS 

Peelle Co., 47 Stewart Ave., Brooklyn, N.Y. 11237 

1803-GIVEAWAYS, PREMIUMS, BALLOONS, 

THEATRE GAMES 

Block & Co., Inc., 1111 S, Wheeling, Wheeling, III. 

60090 

Deluxe Premiums, Inc., 630 9th Ave., N.Y. N.Y. 

10036 

Eagle Rubber Co., 710 Orange St., Ashland, Ohio 

44805 


III. 60076 

Jocar Products, 139 Linden Ave., Westbury, N.Y. 

11590 

Novelty Games Co., 1263 Prospect Ave., Brooklyn 

11218 


Premium Products, 339 W. 44th St., N.Y., N.Y. 10036 

Southern Balloon Co., P.O. Box 246, Ga. Savings 

Bank Bldg., Atlanta, Ga. 30303 

1804-LADDERS & SCAFFOLDS, SAFETY 

Dayton Safety Ladder Co., 3249-53 Fredonia Ave., 




1805 LUBRICANTS, PENETRATING 

OILS, CORROSION INHIBITORS 

Century Projector Corp, 165 W. 46th St., New 

York, N.Y. 10036 

1806- ORCHIDS 

Flowers of Hawaii, 670 S. Lafayette Pane Place, Los 

Angeles, Calif., 90057 

1807-SAND URNS 


Lynbrook, N.Y. 1 1563 

1808-THEATRE FRANCHISES 

American Automated Theatres, Inc., United Founders 

Tower Suite 1550, Oklahoma City, Okla. 73112 

Cinema "360" Corp., 2520 Melrose Dr., Cedar Falls, 

Iowa 50613 



Mini-Art Opr. Co., Inc., 1415 Main St., Joplin, Mo. 

64801 

Modular Cinemas of America, P.O. Box 1737, Atlanta, 

Ga. 30301 

Network Cinema Corp. (Jerry Lewis Cinemas), 551 

5th Ave., N.Y., N.Y. 10017 

Trans-Lux/lnflight, 625 Madison Ave., N.Y., N.Y. 

1809-TRAILERS 

Filmack Trailer Co., 1327 S. Wabash, Chicago 60605 

H&H Productions Color Lab., 3705 N. Nebraska Ave 

, 

Tampa, Fla. 33603 

Motion Picture Service Co., 125 Hyde St., San Francisco, 

Calif. 94102 

MPA Corp., P.O. Box 52768, New Orleans 70150 


10019 

Sun Film Service, 3709 N. Nebraska Ave., Tampa, 

Fla. 33603 


Colo. 80205 

1810-UNIFORMS 

Angelica Uniform Co., 700 Rosedale Ave., St. Louis, 

Mo. 63112 

C.E. Berry Jonitorial Service, Inc., 2018 Olive St., 


Brooks Uniform Co., Inc., 740 Broadway, N.Y., N.Y. 

10003 

1 81 1-UNIFORMS-Disposable Collars, 

Dickeys, etc. 

Brooks Uniform Co., 740 Broadway, New York, New 

York 10003 

Gibson Lee Inc., 95 Binney St., Cambridge, Mass. 

02142 

19. Drive-Ins 

1901-ADMISSION CONTROL SYSTEMS 




43620 




NCR Co., Main & K Sts., Dayton Ohio 45409 


Stroblite Co., Inc., 29 W. 15th St., N.Y. 10011 

Ultra-Violet Products, Inc., 5114 Walnut Grove Ave., 

San Gabriel, Calif. 91778 

Weldon Williams & Lick, P.O. Box 168, Fort Smith, 

Ark. 72901 

1902-AIR CONDITIONERS, IN-CAR 

Parkaire Engineering Corp., 12400 49th, St. Petersburg, 

Fla. 33732 


National Ticket Co., 1564 Broadway, N.Y., N.Y. 

10036 


Ohio 44286 


02146 

1904-CANOPIES 



Filon Div., Vistron Corp., 12333 Van Ness Ave., Hawthorne, 

Calif. 90250 

Selby Industries, 3920 Congress Pkwy., West Richfield, 

Ohio 44286 

1905-CHAIRS AND BENCHES, OUTDOOR 

SEATING 

American Seating Co., 901 Broadway N.W., Grand 


J E Burke Co., P.O. Box 549, Ford du Lac, Wi. 

54936 

Ideal Seating Co., 519 Ann St., Grand Rapids, Mich. 

49502 

Lone Star Seating Co., P.O. Box 1734, Dallas, Tex. 

75221 

Miracle Eguip. Co., P.O. Box 275, Grinnell, Iowa 50112 

1906-DIRECTIONAL LIGHTS, TRAFFIC 



Eprad Inc. 123 W. Woodruff, Toledo, Ohio 43620 

Strong Electric Corp. 87 City Park Ave., Toledo, Ohio 

43601 

1907-DRIVE-IN THEATRE COUNTER 

K-Hill Signol Co., 326 W. 3rd St., Uhrichsville, Ohio 

44683 

1908— EXIT CONTROLS, TRAFFIC 


70003 

Drive-ln Theatre Mfg. Co., 709 N. 6th St. Kansas 

City, Kas. 

Eastern Golf Co., Boston Rd., Bronx, N.Y. 10467 


66101 

2537 


N.Y. 10019 

1909-FENCES, STEEL 



David Siegel Engnieers, 259 Kent St., Brookline, Mass. 

02146 

Selby Industries, Inc., 3920 Congress Pkwy., West 

Richfield, Ohio 44286 

United States Steel Corp., 600 Grant St., Pittsburgh, 

Pa. 15230 

1910-FIREWORKS 

All American Fireworks Display Co., P.O. Box 8392, 

208 Broadway, Kansas City, Mo. 64105 

Atlas Fireworks, 5415 E. Century Blvd., Lynwood, Calif. 

90262 

Hudson Fireworks Co., Inc., Box 305, Hudson, Ohio 

44236 

Illinois Fireworks Co., P.O. Box 792, Danville, III. 

61834 

Liberty Display Fireworks, P.O. Box 683, Danville, III. 

61832 

Nationwide Fireworks, P.O. Box 1922, Saginaw, Mich. 

48605 

Paramount Fireworks Co., P.O. Box 1272, Tulsa, Okla. 

74101 

1911 -FLAG POLES 

Ace-Hi Displays, Inc., 206 Grandville Ave., Grand 



118 W. 5th St., Kansas City, Mo. 64105 

American Playground Device Co., 1801 Jackson, PO 

Drawer 2599, Anderson, Ind. 46011 

Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 

10467 

General Playground Equip., Inc., 1133 S. Courtland 

Ave., Kokomo, Ind. 46901 

Recreation Equip. Co., P.O. Box 21288, Anderson, 

Ind. 46011 

Trojan Playground Equip. Co., 1 1 2nd Ave., N.E., St. 

Cloud, Minn. 56301 

FL00DLIGHTS-See 807 

1912-F0GGING EQUIPMENT 


06880 


Northeastern Associates, Route 46, Totawa, N.J. 07512 

1913-GOLF, MINIATURE 


Lomma Enterprises, 305 Cherry St., Scranton, Pa. 18501 

Arnold Palmer Enterprises, 14 W. Mulberry Ave., 

Pleasantville, N.J. 08232 

1914-HEATERS-ln-Car, Electric 




43620 

Glenn E. Koropp Co., 2539 Tesla Way, Sacramento, 

Calif. 95825 


02146 _ , 

Thermolator Corp., 1628 Victory Blvd., Glendale, Calif. 

91201 

1915-HEATERS-INCar, Gas (Flameless) 

Stanford Industries, 311 Waukegan Ave., Highwood, 

III. 60040 

1916-INCINERAT0RS 8, 

CARTS 

Alsto Co., 11052 Pearl Ave., Cleveland, Ohio 44136 

ffounty Specialties, P.O. Box 968, G. C. Station, N.Y., 

N.Y. 10017

1 

' 

1 

12 FREE self-mailer coupon preceding this section is provided to bring you full information on any advertised product 

1917-JUNCTION BOXES (For 

Speake

1 

Material and Equipment by TRADE NAMES 

AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS" 

ABBOCOIN coin handling equipment: Abbott Coin 

Counter Co., Riverdale Ave., P.O. Sox 1341, Greenwich, 

Conn. 06831 

ACE reel-end alarm: Ace Electric & Chemical Co. Inc. 

P.O. Box "AC," Hollandale, Flo. 33009 

ACOUSTI-WALL acoustically treated wall covering: 

Acousti-Wall, P.O. Box 15432, Columbus, Ohio 

43215 

ACRYLIC 73 carpets: Commercial Carpet Corp., 10 W. 

AD-X automatic dry chemical fire extinguishers: Red 

Comet, Inc. 33rd St., N.N., N.Y. 10001 

Red Comet, Inc., 2309 W. Main, Littleton, Colo. 

ADLERITE background panels: Adler Silhouette Letter 

Co., 11843 W. Olympic Blvd., Los Angeles, Calif. 

90064 

A1RFLO chairs: Heywood-Wakefield Co., 206 Central 

St., Gardner, Mass. 01440 

ANGELICA-PRESS uniforms: Angelica Uniform Co., 

700 Rosedale Ave., St. Louis, Mo. 63112 

ANSAFONE telephone answering machines: Dictaphone 

Co., Box G9, Old Post Rd., Rye, N.Y. 10580 

AMBASSADOR popcorn machine: Cretors 8. Co., Box 

1329. Nashville, Tenn. 37202 

AMERICA turnstile: Equipment Co., P.O. Box 73785, 

Metairie, La. 70003 

AMERICAN DRYER electric hand dryers: American 

Dryer Div., Utah American Corp., 1 124 E. Franklin 

St., Huntington, Ind. 46750 

AMPEX theatre sound equipment: Ampex Corp., 401 

Broadway, Redwood City, Calif. 94063 

ANGELICA uniforms: Angelica Uniform Co., 700 Rosedale 

Ave., St. Louis, Mo. 63112 

ANNIVERSARY popcorn machine: Cretors & Co., Box 

1329, Nashville, Tenn. 37202 

APOLLO II beverage dispenser: Booth, Inc., 1725 

Sandy Lake Rd., Carrollton, Tex. 75006 

ASTRO-LOUNGER & ROCKER theatre chair: Massey 

Seating Co., 100 Taylor St., Nashville, Tenn. 37208 

AT series aluminum indoor screen frames: Stewart 

Filmscreen Corp., 1161 W. Sepulveda, Torrance, 

Calif. 90502 

ATLAS Hi-Back Lounge chair: Irwin Seating Co., Box 

2429-B, Grand Rapids, Mich. 49501 

ATOMIC FIREBALLS: Ferrara Pan Candy Co., 7301 

W. Harrison, Forest Park, III. 60130 

AUDIO MATE 14 automated sync-nonsync sounds: 


Tenn. 38131 

AUTOMATICKET ticket issuing machine: General Register 

Corp., Div. Universal Controls, Inc., 271 Schilling 


B 

BALCOLD reflector, "cold": Bausch & Lomb, Inc., 

365 St. Paul St., Rochester, N.Y. 14605 

BANG-0 unpopped popcorn: Consolidated Popcorn Co., 

P.O. Box 309, Schaller, Iowa 51053 

EAR-BQ-MASTER barbecue machine: Sno-Master Mfg. 

Co.. 124 Hopkins Place, Baltimore, Md. 21201 

BEEHIVE hybrid popcorn: Blevins Popcorn Co., P O. 


BERNZ-O-MATIC flameless in-car gas heaters: Stanford 

Industries, 31 1 Waukegan Ave., Highwood, 

III. 60040 

BEVELETTERS formed letters from 5" to 24" sizes: 

Bevelite Mfg. Co., 17819 Figueroa St., Gardena, 

Calif. 90248 

BIT-O-HONEY: Ward Candy Co., 575 Madison Ave., 


BLACK MAGIC BOX border chaser: Bayside Timers, 

Inc., 43-69 162nd St., Flushing, N.Y. 11358 

BLAK-RAY black light fixtures: Ultra-Violet Products, 

Inc., 5114 Walnut Grove Ave., San Gabriel, 

Calif. 91778 

BLUE RIBBON BRAND pound bags: Parker Popcorn 

Co., Inc., 500 S. Second St., P.O. Box 110, Murray, 

Ky. 42071 

BODIFORM chair: American Seating Co., 901 Broadway 

N.W., Grand Rapids, Mich. 49504 

BOLD VENTURE and BOLD VOYAGE commercial grade 

carpets: Lees Carpets, Norristown, Pa. 19401 

BONDSETT commercial grade carpet: Lees Carpets, 

Norristown, Pa. 19401 

BRITEWAY cleaner & disinfectant: C. B. Dolge Co., 

Ferry Lane West, Westport, Conn. 06880 

BUCKAROO WHIRL Miracle Equip. Co., Grinnell, Iowa, 

501 12 

BURKE-BUILT playground, sports and recreation equipment: 

J. E. Burke Co., P.O. Box 549, Fond du Lac, 

Wis. 54936 

BUTTER-CORN popcorn warmer: Manley, Inc., 1920 

Wyandotte, P.O. Box 1006, Kansas City, Mo. 64141 

EUTTERCUP popcorn container: Supurdisplay/Server 

Sales, 1109 N. Mayfair Rd., Milwaukee, Wis. 53226 

BUTTERFINGER candy bar: Curtiss Candy Co., Div. 

Standard Brands, 3638 N. Broadway, Chicago, III. 

60613 

BUTTERFLAKE popcorn: National Oats Co., P.O. Box 

T, Wall Lake, Iowa 51466 

BUTTER-MAT and BUTTER SERVER dispenser: Supurdisplay/Server 

Sales, 1109 N. Mayfair Rd., Milwaukee, 

Wis. 53226 

BUTTER-UP butter dispenser: Manley, Inc., 1920 

Wyandotte, P.O. Box 1006, Kansas City, Mo. 64141 

CALI carbon savers: Cali Products, 8108 Capitola 

Ave., Fair Oaks Calif. 95628 

CANDY APPLE MAGIC coating for candy apples: 

Victor Products Corp., 328 N. 18th St., Richmond, 

Va. 23223 

CANDY ROCK MOUNTAIN CLIMBER: Miracle Equip. 

Co., Grinnell, Iowa 50112 

CAHCO lignts: Capitol Stage Lighting Co., 509 W. 

56th St., N.Y., N.Y. 10019 

CAL film equipment: Skidmore Engineering Co., 6531 

Santa Monica Blvd., Hollywood, Lanf. 90038 

CANDI MAT candi apple cooker: Supurdisplay/server 

Saies, Inc., 1109 N. Maytair Rd., Milwaukee, Wis. 

53226 

CAR CHEK boxoffice cash control systems: Eprad, 

Inc., 123 W. Woodruff, Toledo, Ohio 43620 

CARDINAL SPRAYERS: varieties of sprayers: Northeastern 

Assoc, Rt. 46, Totowa, N.J. 07512 

CARMELIZER automatic caramel corn mixer: Cretors 

«. Co., Box 1329, Nashville, Tenn. 37202. 

CAR-O-MATIC in-car heaters: Stanford Industries, 311 

Waukegan Ave., Highwood, III. 60040 

CASCADE drink dispensing equipment: Amseco Corp. 

29-28 41st Ave., Suite 701, Long Island City, N.Y. 

I 101 

I 

CASTLEBERRY'S barbecue, hot dog, chili, beef stew, 

chili con carne: Castleberry's Food Co., 1621 15th 

St., Augusta, Ga. 30903 

CBX in-car speakers: Drive-in Theatre Mfg. Co., 709 

N. 6th St., Kansas City, Kas. 66101 

CELEBRITY hot and cold drink, candy, cigaret vender: 

Kowe International, Inc., 75 Troy Hills Rd., Whippany, 

N.J. 07981 

CENTRA VAC centrifugal water chillers for air conditioning: 

Trane Co., 3600 Pommel Creek Rd., La 

Crosse, Wis. 54601 

CENTURf projectors: Century Projector Corp., 165 

W. 46th St., N.Y., N.Y. 10036 

CHANNELITE formed letters from 17" to 31" sizes: 

Bevelite Mfg. Co., 17819 Figueroa St., Gardena, 

Laht. 10248 

CHARK-EL electric char-broilers: Harvic Mfg. Corp., 

885 E. 149th St., Bronx, N.Y. 10455 

CHEKRt RED hcorice candy: Switzer Licorice Co., 621 

N. 1st St., St. Louis, Mo. 63102 

CHOCOLATE FLAVORED BABIES candy: Henry Heide, 

Inc., P.O. Box 271, Jujyfruit Lane, New Brunswick, 

N.J. 08903 

CHUCKLES jelly candy: Fred. W. Amend Co., Westmure. 

and Bldg., Old Orchard Rd., Skokie, III. 60076 

CHUNKY original & pecan: Ward Candy Co., 575 

Madison Ave., New York, N.Y. 10022 

CINElUX projection lenses: Goerz Optical Co., Subsidiary 

of Koilmorgen Corp., 301 Alpha Dr., Pittsburgh, 

Pa. 15238 

CINEMASCOPE anamorphic lenses: Bausch & Lomb, 

Inc., 365 St. Paul St., Rochester, N.Y. 14605 

CINEMA "360" multiple image optical systems: Cinema 

"360" Corp., 2520 Melrose Dr., Cedar Falls, 

Iowa 50613 

CINEMECCANICA projectors, 35 and 35/70mm; xenon 

lamphouses: Carbons, Inc., 10 Saddle Rd., Cedar 

Knolls, N.J. 07927 

CINEMOTION display service: National Screen Service 

Corp., 1600 Broadway, N.Y., N.Y. 10019 

CIRCLE-R in-car heaters: Drive-ln Theatre Mfg. Co., 

709 N. 6th St., Kansas City, Kas. 66101 

CIRCLITE junction box: Drive-ln Theatre Mfg. Co., 

709 N. 6th St., Kansas City, Kas. 66101 

CIRCUS TRAIN trackless miniature train: Miracle Equipment 

Co., Box 275, Grinnell, Iowa 50112 

CITATION auditorium chairs: Irwin Seating Co., P.O. 

Box 2429, Grand Rapids, Mich. 49501 

CLARK candy bars: D. L. Clark Co., 503 Martindale 

St., Pittsburgh, Pa. 15212 

CLIMATE CHANGER air conditioners: Trane Co., 3600 

Pammel Creek Rd., La Crosse, Wis. 54601 

COCA-COLA soft drink: Coca-Cola Co., 310 North 

Ave., Atlanta, Go. 30301 

COCOYL coconut oil seasoning: Roy Smith Co., 365 

Park St., Jacksonville, Fla. 32203 

COLDISPLAY ice cream cabinets: Supurdisplay/Server 

Sales, Inc., 1109 N. Mayfair Rd., Milwaukee, 

Wis. 53226 

COLOSSEUM popcorn & drink machine: Manley, Inc., 

P.O. Box 1006, Kansas City, Mo. 64141 

COMET and COMET LOUNGE BACK auditorium chairs: 

Irwin Seating Co., P.O. Box 2429, Grand Rapids, 

Mich. 49501 

COMET & CONSTELLATION popcorn machine: Star 

Mfg. Co., 9325 Olive Rd., St. Louis, Mo. 63132 

CORE-LITE projection lamps: C. S. Ashcraft Mfg. Co., 

36-32 38th St., Long Island City, N.Y. 11101 

CORONARC carbons: West Coast Theatre Service, 

N. W. 19th, Portland, Ore. 97209 

909 

CRADLE-GLO hamburger rotisserie: Cradle Queen Barbecue 

Corp., 1171 61st St., Brooklyn, N.Y. 11219 

CRETORS popcorn, popcorn warmers, caramel corn, 

cotton candy machines: Cretors & Co., Box 1 329, 

Nashville, Tenn. 37202 

CRESCENT fountain syrups: Roy Smith Co., 365 Park 

St., Jacksonville, Fla. 32203 

CRISPY peanut butter bars: Planters Peanuts, Div. 

Standard Brands, 625 Madison Ave., N.Y., N.Y. 

10028 

CROWN projectors: Toshiba Photo Phone Co. Ltd., 

8-10 Ginza-Nishi, Chuo-Ku, Tokyo, Japan. 

CRUSH beverages: Crush International, Inc., 2201 

Main St., Evanston, III. 60202 

CRYSTAL GAIN and CRYSTALWHITE screens: Walker- 

American Corp., 2665 Delmor Blvd., St. Louis, Mo. 

63103 

CRYSTAL TIPS automatic icemaker: McQuay Div., 

McQuay-Perfex, Inc., 13600 Industrial Park Blvd., 


CS 2100 coin counting & sorting machine: Abbott 

Coin Counter Co., Riverdale Ave., Greenwich, Conn. 

06830 

CYCLONE chain link fence: United States Steel Corp., 

600 Grant St., Pittsburgh, Pa. 15230 

DEIBLER Irackless trams: Deibler Trackless Trains, 914 

Claflin, Manhattan, Kas. 66502 

DE LUXE hand rewmders: Edward H. Walk, Inc., 1241 

S. Wabash Ave., Chicago, III. 60605 

DELUXE WARMER popcorn warmer: Stein Woodcraft 

Corp., 18 Neil Court, Oceanside, N.Y. 11572 

DEMStLON floor covering: Commercial Carpet Co., 10 

W. 33rd St., N.Y., N.r. 10001 

DESIGNER SERIES heavy duty matched counter equipmatt: 

Star Mtg. Co., 9325 Olive Blvd., St. Louis, Mu. 

6JI32 

DETECT-A-LEAK leak detecting fluid: Flamort Chemical 

Co., 746 Notoma, San Francisco, Calif. 94103 

DIAMOND carbons: Ringsdortt Carbon Co., P.O. Box 

22, East McKeesport, Fa. 15035 

DIAMOND reflectors: Wesl Coast Theatre Service, 909 

N.W. 19th, Portland, Ore. 97209 

DIAMOND LICORICE DROPS: Henry Heide, Inc., P.O. 

Box 271, Jujyfruit Lane, New Brunswick, N.J. 

08903 

DIPSY uOG hot dog batter: Victor Products Corp., 328 

N. 18th St., Richmond, Va. 23223 

D-150 all purpose projection system: D-150, Inc., 8831 

Sunset blvd., Hollywood, Caht. 90069 

DOUBLE EAGLE projection carbons: Marble Co., Inc., 

P.O. Box 90133, Nashville, Tenn. 37209 

DRESSUP silicon wax polish: C. B. Dolge Co., Ferry 

Lane West, Westport, Conn. 06880 

DRINK-O-MATIC combination drink dispenser & ice 

maker: Mile High Equip. Co., 545 Santa Fe Dr., 

Denver, Colo. 80204 

DRIPCUT servers: Dripcut Starline Corp., P.O. Box 

3131, Santa Barbara, Calif. 93105 

DRI-SYRUPS fruit beverage drink: Cramore Products, 

Inc., 7920 Barnwell Ave., Elmhurst, N.Y. 11373 

DRIZZLE GARD car rain visor: Dn-View Mfg. Co., 

436 Baxter, Louisville, Ky. 40204 

DR PEPPER and SUGAR FREE DR PEPPER fountain 

vending syrup: Dr Pepper Co., P.O. Box 5086, 


D-SIGN changeable marquee letters, Sign Products, 

1319 W. 12th Place, L.A., Calif. 90015 

DULUX paints: E. I. du Pont de Nemours & Co., 1007 

Market St., Wilmington, Del. 19898 

DUNHAM-BUSH furnaces, electric, gas, oil: Dunham- 

Bush, Inc., 101 Burgess Rd., Harrisburgh, Va. 

22801 

DYNA-FOG fogging equip.: Northeastern Assoc, Rt. 

40, Totowa, N.J. 07512 

DYNAMAT playground protective covering: Jamison 

Inc., 8800 S. Mettler St., Torrance, Calif. 90003 

DYNAMIC SUPER sound systems: Startronics Electronics 

Corp., 2111 Empire, P.O. Box 3048, Hollywood, 

Calif. 90028 

EARN-A-SLIDE: Miracle Equip Co., Grinnell, Iowa, 

50112 

ECCO 1500 film cleaning & conditioning solution: 

Electro-Chemical Products Corp., 89 Walnut St., 

Monclair, N.J. 07042 

ECHOLS corn poppers & snow cone machines: S. T. 

Echols, Inc., Box 612, Bismarck, Mo. 63624 

ECONOMY programs: Fepco Theatre Adv., Box 795, 

Omaha, Neb. 68101 

ELECTRO-AIRE electric hand dryers: Electric-Aire 

Corp., 16924 State St., So. Holland, III. 60473 

ELECTROMODE in-car heaters: Climate Control Div., 

Singer Co., 62 Columbus St., Auburn, N.Y. 13022 

EMBOSSED silver screens: Williams Screen Co., 1674 

Summit Lake Blvd., Akron, Ohio 44314 

ENCORE chairs: Heywood-Wakefield Co., 206 Central 

St., Gardner, Mass. 01440 

ENDLESS projection carbons: West Coast Theatre Service, 

909 N.W. 19th, Portland, Ore. 97204 

ETHYLOID film cement: Fisher Mfg. Co., 1185 Mt. Read 

Blvd., Rochester, N.Y. 14606 

FANTA fruit drinks: Coca-Cola Co., 310 North Ave., 

Atlanta, Ga. 30301 

FANTASY playground equipment: Jamison, Inc., 8800 

S. Mettler St., Torrance, Calif. 90003 

FEDI automatic projectors: Texas Theatre Supply, 915 

S. Alamo, San Antonio, Tex. 78205 

FEPCO printed products: Fepco Theatre Adv., Box 795, 


FILON SIGN PANELS shatter-proof fiber glass for 

signs, marquees & changeable letters: Filon Div., 

Vistran Corp., 12333 Van Ness Ave., Hawthorne, 

Calif. 90250 

FIRE FIGHTER extinguisher: Minnesota Fire Extinguisher, 

2476 University Ave., St. Paul, Minn. 

55114 

FLAMORT fire-retardant compounds and paints: Flamort 

Chemical Co., 746 Natoma St., San Francisco, Calif. 

94103 

FLAVOR-CRISP pressure fryer plus carry-out boxes; 

everything for preparation and carry-out for 

chicken: Bollantyne of Omaha, Inc., 1712 Jackson 

St., Omaha, Nebr. 68102. 

FLAVOS shrimp, Chow mein & egg rolls: Flavo-Rite 

Foods, Inc., 940 E. 149th St., Bronx, N.Y. 10455 

FLEETWOOD vending machines: Fawn Sales, Inc., 8400 

University Ave., Des Moines, Iowa 5031 

FOL-D-LUX fold-gram heralds: Fepco Theatre Adv., 

Box 795, Omaha, Neb. 68101

14 

TRADE NAME INDEX 

FREEZKING soft ice cream machines, ice flake machines: 

Freez-King Corp., Div. Tostee Freez Industries, Inc., 

1200 N. Homan Ave., Chicago, III. 60651 

FRESCA soft drink: Coca-Colo Co., 310 North Ave., 

Atlanto, Ga. 30301 

FRIGIDRINK ice flake machine and drink dispenser: 

Freez-King Corp., Div. Tastee Freez Industries, Inc., 

1200 N. Homan Ave., Chicago, III. 60651 

FUN-FUL playground equipment: General Playground 

Equipment, Inc., 1133 S. Courtland Ave., Kokomo, 

Ind. 46901 

FUNHOUSE Miracle Equip. Co., Grinnell, Iowa 50112 

GALAXY popcorn machines: Star Mfg. Co., 9325 

Ohve Blvd., St. Louis, Mo. 63132 

GARD boxoffice computer system: Drive-In Theatre 

Mfg. Co., 709 N. 6th St., Kansas City, Ks. 66101 

GIANT programs: Fepco Theatre Adv., Box 795, Omaha, 

Neb. 68101 

GLADIATOR auditorium chairs: Irwin Seating Co., 

Box 2429-B, Grand Rapids, Mich. 49501 

GLAMOUR-COMFORT seats: International Carbide 

Corp., 1225 Vine St., Philadelphia, Pa. 19107 

GLENCO 400 refrigerators, freezers, warming cabinets: 

Glenco Refrigeration Corp., Janney 8. Ann Sts., Philadelphia, 

Pa. 19134 

GLENRAY hot dog machine: Greer Enterprises, Inc., 

281 N. Grant Ave., Columbus, Ohio 43115 

GLO-TOP speaker lunction box: Eprad, Inc., 123 W. 

Woodruff Ave., Toledo, Ohio 43624 

GRIPDUST floor cleaner: C.B. Dolge Co., Ferry Lane 

West, Westport, Conn. 06880 

GUARDIAN XL refrigerators: Glenco Refrigeration 

Corp., Janney 8. Ann Sts., Philadelphia, Po. 19134 

GUMSHOE aerosol chewing gum remover: Brulin 8, 

Co., Inc., P.O. Box 270-B, Indianapolis, Ind. 46506 

H 

HANDI Popcorn scoop: Cretors 8. Co., Box 1329, 


HANDYPACK packaged raw popcorn, coconut oil & 

solt: Electroware Corp., 5150 Angola Rd., Toledo, 

Ohio 43615 

HELMCO-LACY warmers, fountainettes and dispensers: 

Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 

63132 

HERCULES SERIES tube-type fryers: Star Mfg. Co. 

9325 Ohve Blvd., St. Louis, Mo. 63132 

HERSHEY'S candy, hot chocolate: Hershey Chocolate 

Corp., 19 E. Chocolate Ave., Hershey, Po. 17033 

HEYER-SHULTZ precision metal reflectors: Heyer- 

Shultz Div., Special Optics, 10 Village Park Rd., 


HIGAIN screens: Walker-American Corp., 2665 Delmar 


HIGH-LIGHT screen paint: Spatz Paint Industries, Inc., 

1601 N. Broadway, St. Louis, Mo. 63102 

HILUX metallic screen: Technikote Corp., 63 Seabring 

St., Brooklyn, N.Y. 11231 

HI-POP popcorn: Manley, Inc., P.O. Box 1006, Kansas 

City, Mo. 64141 

HOLLYWOOD candy bar: Hollywood Brands, Inc., 836 S. 

Chestnut, Centralio, III. 62801 

HOLLYWOOD screen games: Hollywood Amusement 

Co., 3750 Oakton St., Skokie, III. 60076 

HOLT vaccum cleaners and floor machines: Pullman 

Vaccum Cleaner Corp., 123 Medford St., Maiden, 

Mass. 02148 

HOTPOINT fry equip.: General Electric Corp., Food 

Service Equip. 14th 8, Arnold St., Chicago, III. 

60411 

HOT SHOT in car heaters: Eprad, Inc., 123 W. Woodruff, 


HULETT reel alarm: Hulett Mfg. Co., 1430 Merriman 

Dr., Glendale, Calif. 91202 

I 

ICEBERBER slush freezer non-carbonated: Stoelting 

Bros. Co., 714 Paine St., Kiel, Wise. 53042 

ICE-O-BAR beverage dispenser: Manley, Inc., P.O. Box 

1006, Konsas City, Mo. 64141 

ICE-O-MATIC automatic ice flaker: Mile High Equip. 

Co., 545 Santa Fe Dr., Denver, Colo. 80204 

IDEAL theatre seats: Ideal Seating Co., 519 Ann St. 

N. W., Grand Rapids, Mich. 49502 

IMPAC speaker: Drive-In Theatre Mfg. Co., 709 N. 

6th St., Konsas City, Kas. 66101 

IMPERIAL programs: Fepco Theatre Adv., Box 795, 


IMPERIAL projectors: Toshiba Photo Phone Co., Ltd., 


INDIANA cash drawers: Indiana Cosh Drawer Co. 

P.O. Box 236, Shelbyville, Ind. 46176 

INFRA-RED warmers: Mcrco Products, Inc., 1298 

Bethel Dr., Eugene, Ore. 97402 

IRWIN theatre seats: Irwin Seating Co., 1480 Buchanan, 


ISCO projection lenses: North American Philips Co., 

Inc., 1 Philips Pkwy., Montvale, N.J. 07645 

JACKSON'S automatic reel-end signals: American General 

Supply Co., 2300 1st Ave., Seattle, Wash. 98121 

JAMES RIVER barbecued meats: Smithfield Ham 8. 

Products Co., P.O. Box 507, Smithfield, Va. 23430 

JAMISON playground equip.; Jamison, Inc., 8800 S 

Mettler St., Torronce, Calif. 90003 

JERRY LEWIS CINEMAS theatre franchises: Network 

Cinema Corp., 551 5th Ave., N.Y., N.Y. 10017 

JET drink dispenser: Jet Spray Corp., 195 Bear Hill 

Rd., Waltham, Moss. 02154 

JET STAR playground swing: Miracle Equipment Co., 

Box 275, Grinnell, Iowa 50112 

JET WHITE special coated white screen: Technikote 

Corp.. 63 Seabring St., Brooklyn, N.Y. 11231 

JEWEL popcorn machine: Manley, Inc., 1920 Wyandotte, 

P.O. Box 1006, Kansas City, Mo. 64141 

JOLLY TIME popcorn: American Popcorn Co., P.O. 

Box 178, Sioux City, Iowa 51102 

JORDAN MAID ALMONDS: Ferraro Pan Candy Co., 

7301 W. Harrison, Forest Park, III. 60130 

JUJYFRUITS candy: Henry Heide, Inc., P.O. Box 271, 

Jujyfruit Lone, New Brunswick, N.J. 08903 

JUMBO BLOCK peanut candy: Planters Peanuts, Div. 

Standard Brands, 625 Madison Ave., N.Y., N.Y. 

10028 

KELCO rotary top switches: Kneisley Electric Co., 2501- 

09 Lagrange St., P.O. Box 3537, Toledo, Ohio 43608 

KLIEGLIGHT spotlights: Kliegl Bros. Lighting, 32-32 

48th Ave., Long Island City, N.Y. 11101 

KNI-TRON tube-type selenium, silicon rectifiers; silicon 

replacement stacks, xenon igniters: Kneisley 

Electric Co., 2501-09 Lagrange St., P.O. Box 3537, 


KOMPAK PASSIMETER registering turnstile: Percy 

Turnstiles, 101 Park Ave., New York, New York 

10017 

LAMOLITE illuminated price admission signs: Duro Engraving 

Co., 133 W. 20th St., N.Y., N.Y. 10011 

LASER-LITE projection carbons and xenon bulbs: International 

Carbide Corp., 1225 Vine St., Philadelphia, 

Pa. 19107 

LAZY SEVEN POSTS boxoffice canopy: Selby Industries, 

Inc., 3920 Congress Pkwy., West Richfield, Ohio 44286 

LEE ARTOE CINEMA carbons: Lee Artoe Carbon Co., 

1243 Belmont Ave., Chicago, III. 60657 

LENTICLITE matte white screen: Hurley Screen Co., 

Inc., 26 Sorah Drive, Farmingdale, N.Y. 11735 

LIC-TIC ticket racks: Weldon, Williams 8. Lick, P.O. 

Box 168, Fort Smith, Ark. 72901 

LINENE collars, cloth-faced paper: Gibson Lee, Inc., 

95 Binney, Cambridge, Mass. 02142 

LINTEX disposable collars 8. fronts: Gibson Lee, Inc., 

95 Binney St., Cambridge, Mass. 02142 

LITE-TITE wing walls ond fencing: Selby Industries, Inc., 

3920 Congress Pkwy., West Richfield, Ohio 44286 

LITTERBUGGY carpet shampoo machine: Pullman 

Vocuum Cleaner Corp., 123 Medford St., Maiden, 

Mass. 02148 

LO-BLO airbroom dust & litter blower: Atwater Strong 

Co., 6284 Waterloo Rd., Atwater, Ohio 44201 

LORRAINE carbons: Carbons, Inc., 10 Saddle Rd., Cedar 

Knolls. N.J. 07927 

LUXTROL lighting controls and dimmers: SUPERIOR 

ELECTRIC Co., 383 Middle St., Bristol, Conn. 

06010 

M 

MACKINTOSH'S candy bars: New England Confectionery 

Co., 254 Massachusetts Ave., Cambridge, 

Mass. 02139 

MAGNA-COM adjustable lenses: Goerz Optical Co., 

Subsidiary of Kollmorgen Corp., 301 Alpha Dr., 


MAGNARC carbon arc lamps: Strong Electric Corp., 

87 City Park Ave., Toledo, Ohio 43601 

MARCOLD Cold type reflectors: Marble Co., Inc., 

P.O. Box 7893, Nashville. Tenn. 37209 

MARK I popcorn warmer: Cretors & Co., Box 1329, 


MASLAND DURAN vinyl upholstery and woll covering: 

Masland Duraleather Co., Amber & Willard, 


MERRY FLYER WHIRL playground equipment: 

cle Equip Co., Grinnell, Iowa 50112 

Mira- 

ME-16 smooth matte white screen: Hurley Screen Co. 

Inc., 26 Sarah Drive, Farmingdale, N.Y. 11735 

METEOR EIGHT auditorium chairs: Irwin Seating Co., 

P.O. Box 2429, Grand Rapids, Mich. 49501 

MICKELBERRY'S hamburger, wieners, Polish sausoge: 

Mickelberry Food Products, 5608 Raytown Rd., 

Raytown, Mo. 64133 

MIDCO popcorn seasoning, butter dispenser, caramel 

for apples: Midland Products Co., 67 8th Ave., N.E., 


MIGHTY MITE rectifier: Strong Electric Corp., 87 City 

Park Ave., Toledo, Ohio 43601 

MILK DUDS candy: M. J. Holloway & Co., 308 W. Ontario, 


MINI-DR IN THEATRES circle design: Mini-Art Opr 

Co., Inc., 1415 Main St., Joplin, Mo. 64801 

MINI PATTY chocolate candy bar: Hoffman Candv 

Co., 6600 Avolon Blvd., Los Angeles, Calif. 90003 

tano, Chicago, III. 60610 

MINICINEMA theatre franchises: Modular Cinemas 

of America, P.O. Box 1737, Atlanta, Ga. 30301 

MINTOL disinfectant: C. B. Dolge Co., Ferry Lone 

West, Westport, Conn. 06880 

MINUTEMAN floor machine equip., chemical products 

vacuum equip.: American Cleaning Equip. 

Corp., HIS. Route 53, Addison, III. 60101 

MIRACLE Playground ond Recreation Equipment, 

Grinnell, Iowa 50112 

MISCO speaker cones units: Minneapolis Speaker Co., 

3806 Grand Ave. So.. Minneapolis, Minn. 55409 

M&M's candies: M&M/Mars, 2019 N. Oak Park Ave, 


MOTO-MATIC rewinders: Edward H. Wolk, Inc., 1241 

S. Wobash, Chicago, III. 60605 

MOUND'S candy bars: Peter Paul, Inc., New Haven 

Rd., Naugatuck, Conn. 96771 

MOUNTAIN RANGE boxoffice canopies: Selby Industries, 

Inc., 3920 Congress Pkwy., West Richfield, Ohio 

44286 

MOV-E-VUE rainshields for autos: Pioneer Sales Co., 

P.O. Box 899, Waterbury, Conn. 06706 

M-75 projection arc lamps: Cinematoqraph International. 

Inc., 341 W. 44th St., NY., N.V. 10036 

MOVIEMATICA automation control units: American 

Automated Theatres, Inc., United Founders Tower, 

Suite 1550, Oklahoma City, Okla. 73112 

MOVIES, THE: franchised automoted mini-theatres: 

American Automoted Theatres, Inc., United Founders 

Tower, Suite 1550, Oklahoma City, Okla. 

73112 

N 

NADEX can handling equipment: Nadex Industries, 

Inc., 220 Delaware Ave., Buffalo, N.Y. 14202 

NATIONAL THEATRE CHAIR & models including 

lounger: National Theatre Supply Co., 411 Sette 

Dr., Paramus, N. J. 07652 

NECCO candy bars: New England Confectionery Co., 

254 Massachusetts Ave., Cambridge, Mass. 02139 

NEHI fruit flavor in syrups, cans & bottles: Royal 

Crown Colo Co., P.O. Box 1440, Columbus, Go. 31902 

NESTLE'S chocolate candy bars and hot chocolate mix: 

Nestle Co., Inc., 100 Bloomingdale Rd., White Plains, 

N.Y. 10605 

NEUZIP filmscraper: Neumade Products Corp., 720 

White Plains Rd., Scarsdole, N.Y. 10583 

NIAGARA carbonator: Amseco Corp. 29-28 41st Ave., 

Suite 701, Long Island City, N.Y. 11101 

NIFTY programs: Fepco Theatre Adv., Box 795, Omaha, 

Neb. 68101 

901 FOLLOW SPOT: Capital Stage Lighting Co., 

509 W. 56th St., N.Y., N.Y. 10019 

NITE HAWK flashlights 8. lanterns: Ray-O-Vac Div., 

ESB, Inc., 212 E. Washington Ave., Madison, Wise. 

53703 

NO TARE leatherette and nylon for seat coverings: 

Manko Fabrics, Inc., 11 W. 37th St., N.Y., N.Y. 

10018 

NORELCO 16mm, 35mm, and 35/70 projectors: North 

American Philips Co., Inc., 1 Philips Pkwy., Montvale, 

N.J. 07645 

NYLOTILE nylon carpet tile: Lees Carpets, Norristown, 

Pa. 19401 

152 ANAMORPHIC LENSES: Proiection Optics Co., 

271 11th Ave., East Orange, N.J. 07018 

OCTO-SOLVE liquid cleaner concentrate for tile floors, 

fixtures, etc.: Brulin 8, Co., Inc., P.O. Box 270-B, 

Indianapolis, Ind. 46206 

O'DELL's popcorn butter: Odell Concession Specialties 

Co., P.O. Box 280, Caldwell, Ido. 83605 

OLYMPIC popcorn machine: Cretors 8. Co., Box 1329, 


OLYMPIC 400 auditorium choirs: Irwin Seating Co., 

P.O. Box 2429, Grand Rapids, Mich. 49501 

100 RESERVE power amplifiers: AVS Theatre Div., 

3109 Directors Row, Memphis, Tenn. 38131 

ONE-WAY cor counter: K-Hill Signal Co., 326 W. 3rd 

St., Uhrichsville, Ohio 44683 

ORC-O-MATION theatre automation system: Optical 

Radiation Corp., 6352 Irwindale Ave., Azusa, 

Calif. 91702 

ORCON xenon lamphouse systems: Optical Radiation 

Corp., 6352 Irwindale Ave., Azusa, Calif. 91702 

OSRAM xenon lamps: Macbeth Corp., P.O. Box 954, 

Newburgh, N.Y. 12550 

PACO II projector automation: Drive-In Theatre 

Mfg. Co., 709 N. 6th St., Kansas City, Kas. 66101 

PARC xenon arc lamp systems: Par Products Corp., 

1660 18th St., Santo Monico, Calif. 90404 

PARKAIRE in-car air conditioners: Parkaire Engineering 

Corp., 12400 49th St., St. Petersburg, Fla., 

33732 

PARKER POPCORN genuine hybrid, yellow 8. white: 

Parker Popcorn Co., Inc. 500 S. Second St., Box 

110, Murray, Kentucky 42071 

PAS 1000 sound system: National Theatre Supply 

Co., 411 Sette Dr., Paramus, N.J. 07652 

PAUL BUNYAN popcorn cartons: Midland Products 

Co., 67 8th Ave., Minneapolis, Minn. 55413 

PEC 1000 projection electronic control system: National 

Theatre Supply Co., 411 Sette Dr., Paramus, 

N.J. 07652 

PEPSI-COLA soft drink: Pepsi-Cola Co., Purchase, N.Y. 

10577 

PERFECTION candy floss machine: Cretors 


8. Co., Box 

PERLITE indoor screen: Williams Screen Co., 1674 

Summit Lake Blvd., Akron, Ohio 44314 

PERM-X weed killer: Monroe Co., Inc., 10703 Quebec 

Ave., Cleveland, Ohio 44106 

PHIREX protectors: Toshiba Photo Phone Co. Ltd., 


PIC mosquito repellent: Pic Corp., 28-30 Canfield St., 

Orange, N.J. 07050 

PICTO-SCOPE anamorphic lenses: Pictorial Co., R 2, 

Box 72, N.M. 88030 

PIK-SNAK TABLE: Miracle Equip. Co., Grinnell, lowo 

50112 

PIZZAZZIP pizza ovens, electric 8. gas; Harvic Mfg. 

Corp., 995 E. 149th St., Bronx, N.Y. 10455 

PLANTERS peanuts and peanut butter cups: Planters 

Peanuts, Div. Standard Brands, 625 Madison Ave., 

N.Y. N.Y. 10028 

PLAYMATE playground equipment: Delmer F. Harris 

Co., P.O. Box 288, Concordia, Kos. 66901 

POLARIS theatre seats: Mossey Seating Co., 100 

Taylor St., Nashville, Tenn. 37208 

POPCOBETTER popcorn seasoning: Manley, Inc., P.O. 

Box 1006, Kansas City, Mo. 64141 

POP MASTER popcorn machine: Sno-Master Mfg. Co., 

124 Hopkins PL, Boltimore, Md. 21201 

POP-SHOP popcorn warmer: Stein Woodcraft Corp., 

18 Neil Court, Occanside, N.Y. 11572 

POPSIT PLUS popcorn seasoning: C. F. Simonin's Sons, 

Inc., Tioga & Belgrade Sts., Philadelphia, Pa. 19134 

POPSRITE coconut oil, boxes 8i bags: Blevins Popcorn 

Co., 3098 Charlotte Ave., Nashville, Tenn. 37202 

PORTABLE candy case 8. popcorn warmer combo.: 

Stem Woodcraft Corp., 18 Neil Court, Oceanside, 

N.Y. 11572 

POWERSTAT variable transformers 8i Superior Electric 

Co.: 383 Middle St., Bristol, Conn. 06010 

PRESIDENT 35/16mm projector: Toshiba Photo Phone 

Co., Ltd., 8-10 Ginza-Nishi, Chuo Ku, Tokyo, Japan 

PRINCE 35mm projector: Toshiba Photo Phone Co., 

Ltd., 8-10 Ginza-Nishi, Chuo-Ku, Tokyo, Japan

. 

. 

TRADE NAME INDEX 

15 

PROGRAMATIC automation systems: Eprad Inc., 123 

W. Woodruff Ave., Toledo, Ohio 43620 

PRONTO 3-D letters, letter change arms: Adler Silhouette 

Letter Co., 11843 W. Olympic Blvd. Los 

Angeles, Calif. 90064 ,„-,„, 

PROTECTO-MAT floor mats: Monroe Co., Inc., 10703 

Quebec Ave., Cleveland, Ohio 44106 

PRO-3S proiectors and proiection systems: Ballantyne 

of Omaha. Inc., 1712 Jackson, Omaha, Neb. 68102 

PUSH-BACK theatre chairs: Griggs Equipment, Inc. 

P.O. Box 630, Belton, Tex. 76513 

QUADRATOR 4 drink refrigerated dispenser: Multiplex 

Co., 1400 Ferguson Ave., St. Louis, Mo. 63133 

QUADRET four-drink dry refrigeration dispenser: Amseco 

Corp., 29-28 41st Ave., Suite 701, Long 


, „_, 

QUALATEX balloons: Pioneer Rubber Co., 900 Tiffin Rd., 

Willard, Ohio 44890 

QUARTZ FOLLOW: Capitol Stage Lighting Co., Inc., 

509 W. 56th St., New York, N.Y. 10019 

QUEEN MODEL Al and A2 automated theatre equipment: 

Queen Feature Service, Inc., 2409 1st Ave 

N., Birmingham, Ala. 35203 

RADIANT-RAY heaters: Merco Products, Inc., 1298 

Bethel Dr., Eugene, Ore. 97402 

REDDI-LITE emergency lights: American Dryer Div., 

Utah American Corp., 1124 E. Franklin St., Huntington, 

Ind. 46750 

REED in-car speakers: Reed Speaker 

16th Ave., Lakewood, Colo. 80215 

Co., 7530 W. 

REESE'S peanut butter cups: Hershey Chocolate Corp., 

19 E. Hershey Ave., Hershey, Pa. 17033 

REFRESHERETTE hot dog & drink machines: Manley. 

Inc., P.O. Box 1006, Kansas City, Mo. 64141 

REGENCY popcorn machine: Stein Woodcraft Corp., 

18 Neil Court, Oceanside, N.Y. 11572 

RELAX-A-BENCH benches: Miracle Equipment Co., 

Box 275, Grinnell, lowo 50112 

RELAX-RECLINER reclining back choirs: Heywood- 

Wakefield Co., 206 Central St., Gardner, Mass. 

01440 

RENOVEX film cleaner: Neumade Products Corp., 

720 White Plains Rd., Scarsdale, N.Y. 10583 

RIO fountain syrups: C.R. Frank Popcorn & Supply 

Co., 2219 Delmar Blvd., St. Louis, Mo. 63103 

ROCKER LOUNGER seats: Massey Seating Co., 100 

Tavlor St., Nashville, Tenn. 37208 

ROCKET deep fryers: General Electric Corp., Food 

Service Equip., 14 & Arnold Sts., Chicago Heights, 

III. 6041 1 

ROCKET popcorn: Chrisman Popcorn Co., Rocket Centre, 

Murray, Ky. 42071 

ROCK 'N' RIDE playground ride: Miracle Equipment 


ROLL-A-GRILL frankfurter grill: Roll-A-Grill Corp. of 

America. 645 1st Ave., N.Y., N.Y. 10016 

ROSS-TEMP flaked ice mochine, drink dispenser: Ross- 

Temp, Inc., 1805 S. 55th Ave., Chicago, III. 60650 

ROOFTOP year round air conditioners: Transairco, 

Inc., usAIRco Div., P.O. Drawer B, Delaware, Ohio 

43015 

ROTO-GRILLE hot dog broiler: Hollywood Servemaster 

Co., Division of Supurdisplay/Server Sales, Inc., 1109 

N. Mayfair Rd., Milwaukee, Wis. 53226 

ROYAL CROWN COLA fountain syrups: Royal Crown 

Cola Co., 1000 10th St. Columbus, Ga. 31902 

ROYAL SOUND MASTER theatre sound systems: Ballantyne 

of Omaha, Inc., 1712 Jackson, Omaha, 

Neb. 68102 

ROYL fountain syrups, roasted peanuts: Roy Smith 

Co., 365 Park St., Jacksonville, Fla. 32203 

R-WAVE drive in & indoor theatres screen surfaces: 

AIM & Co., Rt. 1 Box 6216, Arroyo Grande, Calif. 

93420 

SANKOR, metal-back mirrors: Theatre Equip. Co. 

1122 Industrial Dr., Matthews, N.C. 28204 

SANKOR reflectors, projection lenses, and anamorphic 

attachments: Texas Theatre Supply, 915 S. Alamo, 

San Antonio, Texas 78205 

SATURN WHIRL playground ride: Miracle Equipment 


SAVOROL popcorn seasoning: Blevins Popcorn Co., 

P.O. Box 278, Nashville, Tenn. 37202 

SCOTSMAN automatic ice machines: Scotsman Ice Machines, 

Div., King-Seeley Thermos Co., 505 Front St. 

Albert Lea, Minn. 56007 

SEAZO coconut oil: Simonin's Sons, Inc.. C. F., Tioga 8. 

Belgrade Sts., Philadelphia, Pa. 19134 

SELMIX post-mix drink dispensers: Amseco Corp., 

29-28 41st Ave., Suite 701, Long Island, New 

York 11101 

SERVETTE, SERVETTE 530 and SERVETTE JR. popcorn 

warmers and infrared food and sandwich 

warmers: Hollywood Servemaster Co., Diviison of 

Supurdisplay/Server Sales, Inc., 1109 N. Mayfair 

Rd., Milwaukee, Wis. 53226 

SERVO-MAT butter dispenser: Supurdisplay/Server Sales, 

1109 N. Mayfair Rd., Milwaukee, Wis. 53226 

SERV-O-RAMIC concession stand: Manley, Inc., P.O. 

Box 1006. Kansas City, Mo. 64141 

SHAKEMAKER milk shake machine: Sweden Freezer 

Mfa. Co.. 3401 17th Ave. W., Seattle, Wash. 98119 

SHAMPOOMATIC carpet shampoo machine: Pullman 

Vacuum Cleaner Corp., 123 Medford St., Maiden, 

Mass. 02148 

SHOWCASE popcorn warmer: Stein Woodcraft Corp., 

18 Neil Court, Oceanside, N.Y. 11572 

SIL-TUBE silicon tubes: Kneisley Electric Co., 2501-09 

Lagrange St., P.O. Box 3537, Toledo, Ohio 43608 

SIMPLEX projection and sound equipment: National 

Theatre Supply Co., 411 Sette Dr., Paramus, N.J. 

07652 

SKY-HIGH popcorn cartons, bags & salt: Midland 

Products Co., 67 8th Ave., N.E., Minneapolis, Minn 

55413 

SKYWAY CLIMBER: Miracle Equip. Co., Grinnell, Iowa 

50112 

SLIMLINE loudspeakers: AVS Theatre 

Directors Row, Memphis, Tenn. 38131 

Div., 3109 

SMITHFIELD hot dog dressing, roast beef dressing, 

barbecue and meat sauce: Smithfield Ham & Products 

Co., Inc., P.O. Box 507, Smithfield, Va. 23430 

SNAP LOK plastic changeable letters: Adler Silhouette 

Letter Co., 11843 W. Olympic Blvd., Los Angeles, 

Calif. 90064 

SNO-MASTER ice shaver & sno-cone mochine: Sno- 

Master Mfg. Co., 124 Hopkins PL, Baltimore, Md. 

21201 

soft serve freezers: 

Co., 3401 17th Ave. W„ Seattle, 

SOLITROL solid state lighting control equipment: 

Ward Leonard Electric Co., 31 South St., Mount 

SOFTSERVER Sweden 

Wash. 

Freezer 

98119 

Mfg. 

Vernon, N.Y., 10550 

SOUNDFOLD acoustical wall covering: Soundfold, Inc., 

P.O. Box 2125, Dayton, Ohio 45429 

SPECIFIC plastic letter track: Sign Products, 1319 W. 

13th Place, L.A., Calif. 90015 

SPEED-SCOOP popcorn scoop: Speed-Scoop, P.O. 4081 2, 

San Francisco, Calif. 

SPEEDSTER deep fry equipment: Speedster, Inc., 15860 

W. 5th Ave., Golden, Colo. 80401 

SPIX insecticides: C. B. Dolge Co., Ferry Lane West, 

Westport, Conn. 06880 

SPORTSMAN flashlights & lanterns: Ray-O-Vac Div., 

ESB, Inc., 212 E. Washington Ave., Madison, Wise. 

53703 

SPOTLIGHT cold drink vender: Rowe International, 

Inc.. 75 Troy Hills Rd., Whipping, N.J. 07981 

SPRITE soft drink: Coca Cola Co., 310 North Ave., Atlanta, 

Ga. 30301 

SS weed killer: C. B. Dolge Co., Ferry Lane West, 

Westport, Conn. 06880 

STABILISE automatic voltage regulators: Superior 

Electric Co., 383 Middle St., Bristol, Conn. 06010 

STAK EZE flat letters: Bevelite Mfg. Co., 17819 

Fiqueroa St., Gardena, Calif. 90248 

STARBREW coffee urns: Star Metal Corp., Trenton 

8, Ann Sts., Philadelphia, Pa. 19134 

STAR FROST sandwich units and under-counter refrigerators 

and freezers: Star Metal Corp., Trenton 

& Ann St., Philadelphia, Pa. 19134 

STARGAZER Dowered ferris wheel: Miracle Equipment 

Co.. Box 275. Grinnell. Iowa 50112 

STA-RITE heatlamps: Star Mfg. Co., 9325 Olive Blvd., 


STARLINE service ware and cold drink equip.: Dripcut 

Starline Corp., P.O. Box 3131, Santa Barbara, 

Calif. 93105 

STAR-MASTER counter cooking equipment: Star Mfg. 

Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

STARTEMP hot food serving tables: Star Metal Corp., 

Trenton & Ann Sts., Philadelphia, Pa. 19134 

STEAMETTE portable steam table: Greer Enterprises, 

Inc., 281 N. Grant St., Columbus, Ohio 43215 

STELLAR theatre seats: American Seating Co., 901 

Broadway N.W., Grand Rapids, Mich. 49504 

STYLE aluminum anodized letter track: Sign Products, 

1319 W. 12th Place, L.A., Calif. 90015 

SUPER CINEX projection lamps: C. S. Ashcraft Co., 

36-32 38th St., Long Island City, N.Y. 11101 

SUPER CORE-LITE projection lamps: C. S. Ashcraft 

Mfg. Co., 36-32 38th St., Long Island City, N.Y. 

11101 

SUPER-GLO motion picture screen: Hurley Screen Corp., 

26 Sarah Drive, Farmingdale, N.Y. 11735 

SUPER HI-INTENSITY screens: Walker-American Corp., 

2665 Delmar Blvd., St. Louis, Mo. 63103 

SUPER LUXAR proiection lenses: Par Products Corp., 

1660 18th St., Santa Monica, Calif. 90404 

SUPER-OPTICA screen: Hurley Screen Co., Inc., 

26 Sarah Drive, Farmingdale, N.Y. 11735 

SUPER-SERVICE projector parts: LaVezzi Machine 

Works. 4635 W. Lake St., Chicago, III. 60644 

SUPER STAR popcorn machine: Star Mfg. Co., 9325 

Olive Blvd., St. Louis, Mo. 63132 

SUPER SPOT follow spotlight: Kneisley Electric Co, 

2501-09 Lagrange St., P.O. Box 3537, Toledo, Ohio 

43608 

SUPER TROUPER spotlight: Strong Electric Corp., 11 

City Park Ave., Toledo, Ohio 43601 

SWEDISH GYM exercising apparatus: Delmer F. Harris 

Co.. P.O. Box 288, Concordia. Kos. 66901 

SWINGER turnstile: Autotrac Equip. Co., P.O. Box 

73785, Metairie, La. 70003 

SWORD large reel film handling unit: Eprad, Inc., 

123 W. Woodruff, Toledo, Ohio 43620 

SYR-O-MATIC syrup dispensing system: Pepsi-Cola Co., 

Purchase, N.Y. 10577 

SYSTEM H: Holmes 35mm Projector Corp., 21-10 

Newtown Ave., Long Island, N.Y. 11102 

TAB soft drink: Coca-Colo Co., 310 North Ave., Atlanta, 

Ga. 30301 

TEEM soft drink: Pepsi-Cola Co., Purchase, N.Y. 

10577 

TENNESSEE VALLEY popcorn: Word Popcorn Co., 

Inc., 

212 Peachtree St., P.O. Box 787, Scottsboro, Ala. 

35768 

30-MINUTE carpet cleaner: Brulin & Co., P.O. Box 

270-B, Indianapolis, Ind. 46206 

35M film transport system: Drive-In Theatre Mfg. 

Co., 709 N. 6th St., Kansas City, Ks. 66101 

TICKETAKER stub rod control system: General Register 

Corp., Div. Universal Controls, Inc., Cockeysvi 

lie, Md. 21030 

T-N-T popcorn: T-N-T Products, Inc., 804 Mass. St., 

Lawrence, Kas. 66044. 

TOASTREAT sandwich maker: Roll A-Grill Corp. of 

America, 645 1st Ave., N.Y. 10016 

TOILAFLEX toilet plunger: Stevens-Burt Div., Water 

Master Co., P.O. Box 1186, New Brunswick, N.J. 

08901 

TOLONA pizza products: Tolona Pizza Products Corp., 

2513 W. Armitage Ave., Chicago, III. 60647 

TORNADO SLIDE: Miracle Equip. Co., Grinnell, lowo 

50112 ,„ 

TOTEM carryout trays: Winchester Carton Corp., ou 

Cross St., Winchester, Mass. 01890. 

TOSHIBA projection equip.: Toshiba Photo Phone Co., 

Chuo-Ku, Tokyo, Japan, 

Corp., 1225 Vine St., 

Ltd 8-10 Ginza-Nishi, 

and' International Carbide 

P.O. Box 288, Concordia, 

TROPICAL fountain Co., Park 


. 

TRAD patented circle individual screen: Mini-Art 

Opr Co., Inc., 1415 Main St., Joplin, Mo. 64801 

TRANS VERTER motor generator set ^ôr projection 

. 

booms: General Precision Inc., Keorfott Div., 12690 

Elmwood Ave., Cleveland, Ohio 44114 

TRICLAD motors & generators: General Electric Co., 

Agency & Distributor Sales Dept., 1 River Rd., 


TRI SWING action apparatus: Delmar F. Harris Co., 

Kansas 66901 

syrups: Roy Smith 365 

St., Jacksonville, Fla. 32203 

TROUPER spotlight: Strong Electric Corp., 11 City 

Park Ave., Toledo, Ohio 43601 

TROUT'S LOOSE LEAF service manual on sound and 

projection: Wesley Trout, Bass Bldg., Box 575, Enid, 

Okla. 73701 _ . 

TUFCOLD cold reflector: Strong Electric Corp., 11 

City Park Ave., Toledo, Ohio 43601 

TUFLITE background pane's: Filon, Div. Vistron Corp 

12333 S Van Ness Ave., Hawthorne, Calif. 90250 

TURBO-AIR DRIVE 3 plotter no-rcwind system: Driye- 

In Theatre Mfg. Co., 709 N. 6th St., Kansas City, 

Ks. 66101 . - „ _ ,,, 

264 ANAMORPHIC lenses: Proiection Optics Co., 2/1 

11th Ave., East Orange, N.J. 07018 

u 

UNCAR projector carbon and arc igniters for automatically 

starting arc: Union Carbide Corp., Carban 

Products Div., 270 Park Ave. N.Y NY. 10017 

ULTRAMATTE gain white screen: Stewart Filmsereen 

Corp 1161 W. Sepulveda, Torrance, Calif. 90502 

ULTRA 'SOLVEX cleaner for air conditioning: Chemical 

Solvent Co., P.O. Box 487, Birmingham, Ala. 3520 

ULTRA-VISION projection system: Wil-Kin, inc., jui 

North Ave., N.E., Atlanta, Ga. 30308 

UNI-VAC vacuum cleaners: United Floor Machine 

Co 7715 S Chicago Ave., Chicago, III. 60619 

UNIVARC carbon arc lamps: Strong Electric Corp., 

87 City Park Ave., Toledo, Ohio 43601 

UNIVERSAL slide projectors: Strong Electric Co., 8/ City 

Pork Ave., Toledo, Ohio 43601 

UP & DOWN sign that "comes down to be changed . 

Adler Silhouette Letter Co., 11843 Olympic Blvd., 

LA., Calif. 40064 

UPPER 10 soft drink syrups: Royal Crown Cola Co., 

P O Box 1440, Columbus, Ga. 31902 

VEGA popcorn warmer: Stein Woodcraft Corp., 18 

Neil Court, Oceanside, N.Y. 11572 

VERTAR projector lenses: Par Products Corp., 1660 

18th St., Santa Monica, Calif. 90404 

VICTOR peanut roaster: O.Y. Bartholomew Co.,, P.O. 

Box 387 Vineland, N.J. 08360 

V.I.P. 35 complete projector system: Ballantyne ot 

Omaha, Inc., 1712 Jackson St., Omaha, Nebr. 

6 

VIS |-VEND automatic food serving equipment: Vendo 

Co., 1221 Baltimore Ave., Kansas City, Mo. 64105 

VISTA POP popcorn machine: Manley, Inc., P. O. box 

1006. Kansas City, Mo. 64141. -. 

VITTLE VENDOR self-service hot food dispensers, star 

Metal Corp., Trenton & Ann Sts., Philadelphia, Pa. 

19134 

w 

WAHOO theatre game: Hollywood Amusement Co., 3750 

Oakton St., Skokie, III. 60076. 

WEATHERMAKER air conditioning equipment and systems- 

Carrier Air Conditioning Co., Carrier Pwky., 

Syracuse, N.Y. 13201 

WEAVER'S popcorn: Weaver Popcorn Co., Inc., von 

Buren, Ind. 46991. , 

, 

WESTAR 35mm proiectors: Westrex, 214 E. 1st it., 

Salt Lake City, Utah 84111 

WESTREX projection carbons, 35/70 mm proiection 

machines- Westrex, 214 E. 1st St., Lake City, Utah 

WHITE WAY spots: Capital Stage Lighting Co., Inc., 

509 W. 56th St., N.Y, N.Y 10019 

WHIZ candy bar: Paul F. Beich Co., 1121 Front, 

Bloomington, III. 61701 

WILLIAMS embossed silver screen: Williams Screen 

Co 1674 Summit Lake Blvd., Akron, Ohio 44314 

WINDMASTER screen tower: Selby Industries Inc., J9ZU 

Congress Pkwy, West Richfield, Ohio 44286 

WOLK-LUBE lubricant arc lamps: Edward H-W | k 

, 

Inc 1241 S. Wabash Ave, Chicago, 111. 60605 

WYLER'S by BORDEN dry syrups: Hollywood Amusement 

3750 Oakton St., Skokie, III. 60076 

XE/LAMP carbon arc conversion system. L.P. Assoc, 

Inc. 9249 W. 3rd St., Beverly Hills, Calif. 90210 

XLP-35 & XLP-16 xenon long play projectors: A.v.fc. 

Corp, 250 W. 54th St., NY., N.Y. 10019 

XR-171 anti-static pearlescent screen: Technikote 

Corp., 63 Seabring St., Brooklyn, N.Y. 11231. 

X-60 and X-25 xenon projection lamps: Strong Electric 

Corp., 11 City Park Ave., Toledo, Ohio 43601 

ZAG NUT candy bar: D. L. Clark Co., 503 Mortindale 

St., Pittsburgh, Pa. 15212 

ZE-LITE xenon projection lambs, bulbs & rectifiers: 

CS. Ashcraft Mfg. Co., 36-32 38th St., Long 

Island, N.Y. 11101

THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA 

ALABAMA: • Birmingham—The Queen Feature Service, 

Inc., 2409 First Ave., No. 35203 (Bill McKenzie) 

ARIZONA: Phoenix—Arizona Theatre Equipment & 

Supply Co., Inc., 1410 E. Washington 85036 (Vince 

Orrell) 

ARKANSAS: North Little Rock— Arkansas Theatre Supply, 

Inc., 4270 E. 43rd at Smokey Lane, 72117 

lHarrigan Wortsmith) 

CALIFORNIA: "Culver City— Budd Theatre Supply, 

Inc., 8537 W. Washington Blvd., 90230 (Eddie 

Budd) 

Glendale—John P. Filbert Co., Inc., Box 5085, 

1100 Flower St. 91201 (Spero Kontos) 

Los Angeles— 'National Theatre Supply Co., 876 Harrison 

St. 94107 (Jack Hessick) 

Sacramento—Glenn E. Koropp Drive-In Theatre Supply, 

2539 Tesla Way, 95825 (Glenn E. Koropp) 

San Francisco— National Theatre Supply Co., 2001 

S. La Cienega Blvd., 90034 (C. C. Tyler) 

'Pacific Theatre Equipment Corp., 142 Leavenworth 

St. 94102 (Robert Woelfl) 

'Western Theatrical Equipment, 187 Golden Gate Ave. 

94102 (James R. Barry) 

COLORADO: Denver— 'National Theotre Supply, 2111 

Champa St. 80205 (Dick Lutz) 

•Western Service & Supply Co., Inc., 2100 Stout St. 

80205 (Robert K. Tankersley) 

DISTRICT OF COLUMBIA: Washington—R&S. Theatre 

Supply, 4701 S. 42nd 20016 (Ross S. Wheeler, 

Samuel N. Wheeler) 

FLORIDA: Jacksonville—Roy Smith Co., 365 Park St. 

32203 (Roy Smith) 

MIAMI—Joe Hornstein, Inc., 759 W. Flagler St. 

33130 (Hal Hornstein) 

GEORGIA: Albany— Dixie Theatre Service & Supply, 1010 

North Slappey Blvd., P.O. Box 546, 31702 (J. O. 

McClung) 

'Atlanta—American Theatres Supply, P.O. Box 54553 

30303 (W. H. Shearer) 

Capital City Supply Co., Inc., 177 Harris St. N.W. 

30303 (Don Howell) 

'National Theatre Supply, 1325 Logan Circle, N.W., 

30318 (Robert Haire) 

*Wil-Kin Theatre Supply, 301 North Ave. N.E. 30308 

(Glenn Berggren) 

Savannah—Rhodes Sound & Projection Service, 218 E. 

56th St. 31405 (Irma F. Rhodes) 

HAWAII: Honolulu—Royal Development Co., 1370 

S. Beretania 96814 (Lloyd Meyers) 

ILLINOIS: Chicago— "Abbott Theatre Equipment Co., 

Inc., 1311 S. Wabash Ave., 60605 (Harold Abbott, 

jr.) 

Lee Artoe Carbon Co., 1243 W. Belmont Ave. 60657 

Gardner Theatre Service, Inc., 2839 N. Clark St. 60657 

Movie Supply Co., Inc., 5795 Elston Ave., 60646 

(Harry Goodman) 

National Theatre Supply Co., 1322 S. Wabash Ave, 

60605 

Coultcrvillc— Frank McLean Theatre Service, Second & 

Vine Sts. 62237 

INDIANA: Evonsville— Evansville Theatre Supply, Inc., 

2274 E. Division St. 47714 (Paul A. Stumpf) 

Indianapolis — Ger-Bar, Inc., 339 N. Capitol Ave. 

46204 (Ben Hopkins) 

National Theatre Supply Co., Room 8, 2070 E. 54th 

St. 46220 

Union City—Projection Equipment Co. 47390 (George 

Wenger) 

IOWA: 'Des Moines—Des Moines Theatre Supply Co., 

1121 High St. 50309 (Dick Sutton) 

KENTUCKY: Louisville—Falls City Theatre Equipment 

Co.,, 427-29 South 3rd St. 40202 (Ray Mattingly) 

Hadden Theotre Supply Co., 1909 Emerson Ave 

40205 (J. Stoner Hadden) 

LOUISIANA: Metairie: Trans World Theotre Supply 

Inc. 2931 Lime St. 70002 (Norm Levinson) 

National Theatre Supply Co., 1812 Airline Highway 

7001 

Shrevcport—Alan Boyd, P.O. Box 362, Town House. 

71102 

MARYLAND: Baltimore— J. F. Dusman Co., 12 E. 25th 

St. 21218 (H. C. Dusman) 

East Coast Theotre Supply, 5321 Kenwood Ave., 21206 

National Theatre Supply Co., 6707 Whitestone Rd., 

21207 (George F. Eitel) 

Silver Spring, Md.—Ben Lust Theatre Supply Co., 623 

Sligo Ave., 20910 (Irwin Lust) 

MASSACHUSETTS: Boston—Capitol Theatre Supply Co., 

28 Piedmont St. 02116 (Ernest J. Comi) 

Major Theatre Equipment Corp., 44 Winchester St. 

02116 (Dave Fox, Mack Paul, Arthur Porter) 

'Massachusetts Theatre Equipment Co., Inc., 20 Piedmont 

St. 02116 (Eddie Comi) 

National Theatre Supply Co. 95 Broadway 02116 (Vernon 

Barrett) 

MICHIGAN: Detroit—Amusement Supply Co., 208 W. 

Montcalm St. 48201 (Russell Ruben) 

National Theatre Supply Co., 2943 Cass Ave. 48201 

Theotre Equipment Co., 21735 Fenkell 48223 (John 

Kenny-Howie Forbes) 

'Garden City—Ringold Theatre Equipment Co., 32647 

Ford Rd. 48135 (John Kenny) 

'Grand Rapids— Ringold Theatre Equipment Co., 952 

Ottawa Ave. N.W. 49503 (Paul J. Voudouris) 

MINNESOTA: 'Minneapolis— Minneapolis Theatre Supply, 

51 Glenwood Ave. 55432 (Robert C. Lahti- 

Ken Leonard) 

MISSOURI: Kansas City— 'Mid-Continent Theatre Supply 

Corp., 1800 Wyandotte 64108 (W. R. Davis) 

St. Louis— National Theatre Supply Co., 1001 Hanley 

Indust. Ct., 63144 

NEBRASKA: Omaha— Ballantyne of Omaha, Inc., 1712 

Jackson St. 68102 

'Quality Theatre Supply Co., 1515 Davenport St. 

68100 (Carl White) 

"Slipper Theatre Supply, Inc., 217 N. 16th St. 68102 

(Glenn K. Slipper) 

'NEVADA: Las Vegas— Pembrex Theatre Supply Co., 

3519 Algonquin Drive 89109 (Louis M. Watke) 

NEW JERSEY: Asbury Park—G.B.C. Clark, Motion 

Picture Engineer, P.O. Box 835 07712 

NEW YORK: Albony—Albany Theatre Supply Co., Inc , 

443 N. Pearl St. 12204 (J. McCrath) 

Auburn—Auburn Theatre Equipment Co., 1 1 North St. 

13021 (Selio De Pasquale) 

Buffalo— National Theatre Supply Co., 496 Pearl St. 

14202 

New York—Associated T&R Co., 146 East 151 Street 

Bronx, 10451 (George Corbett) 


"Capitol Motion Picture Supply Corp. 630 Ninth 

Ave. 10036 (Ben & Harry Perse) 

Cinematograph International, Inc., 341 W. 44th St. 

10036 (George Hornstein) 

Crown Motion Picture Supplies Corp., 146 E. 151st 

St. Bronx 10451 (Cy Rindner) 

*Joe Hornstein, Inc., 341 W. 44th St. 10036 (George 

Hornstein) 

'National Theatre Supply Co., 1600 Broadway 10036 

(Dean Phillips) 

SOS Photo-Cine-Optics, Inc., 315 W. 43rd St. 10036 

Star Cinema Supply Co., 217 W. 21st St. 10011 (S. 

Tanney) 

NORTH CAROLINA: Charlotte;— 'Charlotte Theatre 

Supply, 229 Church St. 28202 (Frank Strange) 

Dixie Theatre Supply Co., 213 West 3rd St. P.O. Box 

217 28201 (J. B. Erskine) 

Independent Theatre Supply Co., 223 S. Mint St. P.O. 

Box 184, 28201 (J. Ed Carroll) 

National Theatre Supply Co., 624 Anderson St. 14202 

'Standard Theatre Supply Co., 1624 W. Independence 

Blvd. 28208 

'Wil-Kin Theatre Supply Co., 305 S. Church St. 28202 

(Harry Wayne) 

Greensboro— 'Standard Theatre Supply Co., Inc., 125 

Higgins St., 27406 (L. Phil Wicker) 

OHIO: Cincinnati— National Theatre Supply Co., 

5800 Miami Rd., 45243 (T. M. Fisher) 

Cleveland-— National Theatre Supply Co., 2108 Payne 

Ave. 441 14 

"Ohio Theotre Supply Co., 2108 Payne Ave. 44114 

(Arnold Weiss-Nick Lubich) 

Columbus—American Theatre Equipment Co., 165 N. 

High St. 43215 (F. R. Gardiner) 

Toledo—Toledo Theatre Supply Co., 3916 Secor Ra. 

43613 (B. H. Brockway) 

OKLAHOMA: Oklahoma City— "Oklahoma Theatre 

Supply Co., 628 W. Sheridan Ave. 73102 (J. Eldon 

Peek) 

OREGON: Portland— "West Coast Theatre Service, 909 

N. W. 19th St. 97209 (Howard Bell) 

Tigord: B. F. Shearer, Jr. 13360 S. W. 76th 97223 

PENNSYLVANIA: Doylestown: Theatre Service & Supply 

Co., P.O. Box 784, 18901 (C. C. Bonham) 

Philadelphia— 'Allied Theatre Equip. Co., 155-57 N. 

12th St. (Herman Fine-Ronald Franks) 

National Theatre Supply Co., 1310 Vine St. 19107 

Pittsburgh—Atlas Theatre Supply Co., 1519 Forbes Ave. 

15219 (Gordon O. Gibson) 

National Theatre Supply Co., Fulton Bldg., 107 Sixth 

St., 15222 

"Theatre Equip. & Service Co., 100 Lightbill St. 15233 

(Knute Boyle) 

RHODE ISLAND: Providence—Rhode Islond Theatre 

Supply Co., 357 Westminster St. 02903 (H. F. 

Slater) 

TENNESSEE: Memphis—Notional Theatre Supply Co., 

412 S. 2nd Ave. 38013 

Tri-State Theatre Supply Co., 151 Vance, 38103 

(Robert F. Blank) 

TEXAS: Dollos— Hordin Theatre Supply Co., 714 S. 

Hampton Rd. 75208 

'National Theatre Supply Co., 805 S. Ervoy, 75201 

(Seymour Kaplan) 

•Modern Sales and Service Inc., 2200 Young St. 75201 

(Charles McKinney) 

"Pinkston Sales 8. Service, Inc. 4207 Lawnview Ave. 

75227 (W. Pinkston) 

El Paso— El Paso Theatre Equipment & Service Co., 2804 

Catnip St. 79925 (M. Joe Birdwell) 

Houston— 'Southwestern Theatre Equipment Co., 1702 

Rusk Ave. 77003 (Wesley T. Fishlock) 

San Antonio—Equipo Sales Co., 915 South Alamo. 78205 

(E. G. Olivarri jr.) 

Independent Theatre Supply, 2750 E. Houston St. 

78202 (R. A. Barron) 

Texas Theatre Supply, 915 South Alamo, 78205 (E. G. 

Olivarri jr.) 

UTAH: Salt Lake City— "L&S Theatre Supply Co., 

214 E. First South St. 84100 (Herb Schoenhardt) 

Peterson Theatre Supply, 19 E. 2nd 84111 

VIRGINIA: Roanoke— "Perdue Motion Picture Equip 

ment, 2315 Williamson Rd. N.E., 24102 (Roscoe E. 

Perdue) 

WASHINGTON: Seattle—American General Supply Co., 

Inc., 2300 First Ave. 98121 (R. E. W. Fairleigh) 

•S. F. Burns & Co., 2319 Second Ave. 98121 (S. F. 

Burns) 

WEST VIRGINIA: Charleston— 'Moore Theatre Equip. 

Co., 506 Lee St., Box 782, 25323 (Don Moore) 

Clorksburgh— Lovett & Co., Box 1127. 26301 (Groy 

Barker) 

Huntington—Theatre Service & Supply Co., 1019 Tenth 

St. 25701 (S. T. Gallimore) 

WISCONSIN:*Milwaukee—Harry Melcher Enterprises, 

3238 W. Fond Du Lac Ave. 53210 (Harry Melcher) 

CANADA 

ALBERTA: Calgary—General Sound & Theatre Equipment, 

Ltd., 4532 Manilla Rd., S. E. (William 

Loesch) 

Sharp's Theatre Supplies, Ltd., 104 4th St., S. W., 

T2P 1R8 (W. G. Sharp) 

Edmonton—J.M. Rice & Co., Ltd., 415 Revillon Bldg., 

10201 104th St., T5J 182 (C. G. C. Carphin) 

ERITISH COLUMBIA: Vancouver — Dominion Theatre 

Equipment Co., Ltd., 970 Davie St. (D. V. K. Fairleigh) 

General Sound & Theatre Equipment, Ltd., Room 204. 

2182 West 12th Ave. Vancouver 9 (Ray Townsend) 

La Salle Recreations, Ltd., (Theatre Chairs, Stadium 

Chairs, Linoleum and Tile & Corp«ts Div.) 945 Granville 

St. Vancouver 2 (S. A. Lechtzier) 

Hosford Theatre Supply Ltd., No. 7, 1734 W. Broadway, 

Vancouver 9 (Violet E. Hosford) 

MANITOBA: Winnipeg—General Sound & Theotre Equipment 

Ltd., 435 Berry St., R3J 1 N6 (J. J. Kilcullen, 

jr.) 

J. M. Rice & Co., Ltd., 430 Kensington St., Winnipeg 

R3J 1J7 (J. L. Rice) 

NEW BRUNSWICK: St. John— General Sound & Theatre 

Equipment, Ltd., 177 Prince William St. (C. L. Johnston) 

NEWFOUNDLAND: St. John's—Atlantic Films & Electronics, 

Ltd., 22 Prescott St. (A. Jekste) 

Motion Picture Supplies, Ltd., 22 Prescott St. 

NOVA SCOTIA: Dartmouth—Gilbert Sound Supply Co., 

15 McKay St. (G. J. Gilbert) 

ONTARIO: Don Mills—RCA Ltd., 101 Duncan Mill Rd. 

(R. F. Cook) 

London—General Sound & Theatre Equipment, Ltd , 

327 Brock St. (Eric A. Grant) 

Timmins—General Sound & Theotre Equipment, Ltd., 

305 Cedar St. N. 

"Toronto—General Sound & Theatre Equipment, Ltd 

7 Banigan Drive, Toronto 17 (R. Fraser Neal) 

QUEBEC: Montreal— 'Best Theatre Supply, Inc., 4810 

Saint Denis, Montreal 176 (Armond Besse) 

General Sound & Theatre Equipment, Ltd., 160 Bates 

Rd., Montreal 251. (J. J. Kilcullen sr.) 

National Theatre Equipment Co., Ltd., 6212 Langeher 

Blvd., Montreal 431 (G. Lalibertc) 

Quebec City— General Sound & Theatre Equipment, Ltd., 

3226 Milleret, Quebec City 10 (Cyrille Goudreault) 

"TEA Dealers

^leln 

Woodcrciht (ôrp. 

MANUFACTURERS AND DISTRIBUTORS 

OF 

POPCORN WARMERS AND CONCESSION STANDS 

The 

SHOWCASE 

WARMER 

The name is exactly what it implies. Counterheight 

warmer with showcase lighting, auxiliary 

electrical outlet, sign reading "HOT POPCORN," 

holds approximately 15 pounds of pre-popped corn 

in stainless steel bin. The Showcase warmer saves 

Dimensions: Height 42" Width 36" Depth 24" 

The 

DELUXE 

WARMER 

The one most often imitated, but never duplicated, 

holds 24, 32 or 46 ounce cups in pull-out drawers 

time, speeds service and adds luxury to your concession 

counter. 

with additional area to pre-heat bulk corn. Recessed 

area for buttermat with outlet. Fully illuminated 

sign ("HOT BUTTERED POPCORN"). Display front 

filler with plexiglass divider. One key locks entire 

warmer. Removable chaff drawer for easy 

cleaning of old maids. Rear and top loading for 

pre-popped bulk corn. This machine is fully insulated 

and manufactured with our own hot-air circulating 

system to insure fresh, crisp popcorn at all 

times. 


PORTABLE 

CONCESSION 

STAND 

A full 

service concession stand on casters. All prewired 

for your convenience. Just plug into any 110 

outlet. Unit consists of 3 ft. Stein Showcase Popcorn 

Warmer, 3 ft. Candy display case, drop leaves 

suitable for Jet Spray, Frankfurters etc. 


18 NEIL COURT • OCEANSIDE, N.Y. 11572 • PHONE (516) 536-5151

merits a command performance in your theatre... 

Presenting EPRAD'S New Xenon 

Lamphouse With Exclusive-shape 

Aspheric Reflector. * * 

Let us run a side-by-side test in your 

theatre of our new lamphouse and any 

other of equal power. You'll discover our 

lamphouse is brilliant beyond compare 

and the light is spread with unmatched 

evenness over your entire screen. 

What are the reasons for this incredible 

performance? 

First— EPRAD'S reflector is the largest 

and deepest ever used for bulbs of comparable 

wattage. Which means it gathers 

Patent Applied for 

and delivers more of the available light 

than any other lamphouse. 

Second— this superb reflector was designed 

by computer in the ideal aspheric 

form for collecting light. Then we incorporated 

subtle changes in its regular shape 

to achieve optimum use of the light. As a 

result, the even illumination of the picture 

is 

a delight to see. 

But seeing is believing. So call EPRAD 

today for a command performance. We'll 

bring our lamphouse to your movie house 

for a demonstration*. We promise a performance 

so dazzling, you may even 

dance with joy. .. ... 

' * For a limited time only 

Sold Internationally thru selected theatre supply dealers 

Incorporated 

Box 4712 • Toledo, Ohio 43620 • (419) 243-8106

Boxoffice-August.28.1972

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