COLLECTION 6

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158 Lex Dress: Vintage Earrings: Antique & Vintage Jewellery Oliver Rheinfrank Shoes: Varese seen at Roland Bag: Selected Femme Jules Dress: Ana Alcazar Necklace: Dawid Tomaszewski Shoes: Vagabond Stockings: Augustin Teboul
159 timeless classics. This is the reason why black plays a major role. The Black Label is an experiment, so in the future we want to clearly set this line apart from the main line. Ju: Ana Alcazar Black Label is intended to be innovative, avant-garde and yet unmistakably Ana Alcazar. The development is exciting and we are very glad about that. KALTBLUT: You also experiment with colours and prints, few designers incorporate those so well. Question to Beate: Can this be traced back to your time as a graphic designer? Be: It has certainly trained my eye. I think that the skilled use of patterns in a dress has mostly to do with the sense of female silhouettes. If a pattern is placed incorrectly, it can quickly become a disadvantage, but there are no rules - the fabric has to be adjusted individually each time. Ju: Clearly this is our strength. That is what our Ana Alcazar customers love and always expect from us. KALTBLUT: Your Ana Alcazar woman is very sexy but also very strong and independent. Is this your form of feminism, but on beautiful legs? Be: Absolutely. Sexy and strong are not opposites. The woman of today is not “Miss Oversensitive” but lives her own life and shows that with full passion. Just magnificent! The beautiful legs do not matter really. group of course, like I said. The majority found the campaign exciting and interesting in terms of sexism - just this time reversed. KALTBLUT: How was it for you to become established in the fashion world? How do you deal with criticism from the outside? Ju: The biggest critic is ourselves. Fashion is an ongoing process. That's what captivates us, that's what we love and what drives us forward. Be: It was not always easy, that's for sure. For a long time German fashion hadn't been taken seriously. This has luckily changed. Nevertheless, it is fashion and Germany or actually fashion in Germany that is not easy. Our provocative pieces we sell exclusively abroad, where here are obviously more courageous women willing to wear them. KALTBLUT: Your fashion exudes a particular strength. It has that special Rock Star touch. Where does this come from? And what would be the perfect rock band for you? Be: Rock Star Touch? [laughs] that's a very interesting approach. During the collection design we take great care that the pieces do not kill the person wearing them. The wearer is always at the forefront. Dresses are to support and transport the person and her own character to the outside. There is nothing sadder than clad women. Always stay true to yourself, authenticity is important. Jules Dress: Ana Alcazar Shoulderpiece: Zofie Angelic Tights: Falke KALTBLUT: The fashion industry is often accused of degrading women to sex objects just because men design the stuff. Do you have to face nasty allegations such as these even though you are both women? Ju: No. Fashion thrives on freedom, tolerance and creativity. Our woman is represented in our campaigns as a self-confident, strong person. Be: In our last shoot we have our Ana Alcazar model posing with a naked man. We were amazed at how many women were upset about the naked man. We had actually expected more protests from men - but there was not a single negative comment. This was only a very small KALTBLUT: You sell your fashion on the internet a lot. Is this more and more the future for the designer in the form of direct sales and communication with the target group? How important is the whole social media trend for you as a designer? Ju: The internet is great: for the first time, as a manufacturer and designer we can stay in touch with the consumer. Now real, direct communication takes place. Incredibly great! Bonding with the customer is thus much more intense; customer needs and habits can be directly taken up and considered in our collections. This creates trust and a bond. Be: Absolutely! And the
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Spectacular programme with More the
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Editor-in-Chief Fashion Editor Art
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COLLECTION 6

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