Alex Ely Matt Lally Andrew Burns - DDQ - Delivering Design Quality

Training 2010
4/13/10
1. Why is a project brief needed?
4. What makes a
good brief?
quality briefs lead to quality places
A clear project brief = key ingredient for effective and efficient
working between commissioning body and masterplanning team.
Often a key tender document – a set of instructions and basis for
comparison.
© Matrix Partnership Ltd
1. Why is a project brief needed?
1. Why is a project brief needed?
The brief confirms:
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• the context for the work
• the scope of work
• aims and objectives
• specific priorities and issues of concern
• the broad principles of the approach to be adopted
• specified outputs
• a statement on budget, timescale and management
Skills Training 2010
© Matrix Partnership Ltd
2. Good practice brief writing: Top tips
2. Good practice brief writing: Top tips
• succinct and clear - focussed on how services add
value and expertise needed
• Background information - summarised in appendices
and cross-referenced
• Aims and objectives should be few and precise - helps
clarify thinking, identifies priorities and common ground
• Strike balance between demanding robust
methodology and avoiding over-prescription
In a competitive process invite:
• innovation and added value
• an explanation of a rationale for the approach and how
this affects outputs
• consistency of format and content for comparison
Skills Training 2010
© Matrix Partnership Ltd
Skills Training 2010
© Matrix Partnership Ltd
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