BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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PRINT & ELECTRONIC<br />
PRIMARY FONTS<br />
Helvetica and Times are the<br />
primary fonts for marketing and<br />
advertising materials.<br />
Helvetica<br />
Helvetica is the preferred sans<br />
serif font.<br />
Helvetica Bold and Black are the<br />
main sans serif fonts used for<br />
headings and subheadings.<br />
Helvetica is the main sans serif<br />
font used for body text.<br />
Times<br />
Times is the preferred serif font.<br />
Times Bold is the main serif<br />
font used for headings and<br />
subheadings.<br />
Times is the main serif font used<br />
for body text.<br />
Note: It is acceptable to<br />
condense text.<br />
SANS SERIF FONT<br />
H e l v e t i c a<br />
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<br />
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9<br />
Helvetica Light<br />
Helvetica Light Italic<br />
Helvetica<br />
Helvetica Italic<br />
Helvetica Bold<br />
Helvetica Bold Italic<br />
Helvetica Black<br />
Helvetica Black Italic<br />
SERIF FONT<br />
T i m e s<br />
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<br />
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9<br />
Times<br />
Times Italic<br />
Times Semibold<br />
Times Semibold Italic<br />
Times Bold<br />
Times Bold Italic<br />
Brand Identity Standards March 2012<br />
14
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