BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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LOGOS<br />
INCORRECT<br />
LOGO USAGE<br />
To ensure a consistent identity,<br />
it is essential the logo is used<br />
correctly.<br />
Do not alter the logo in any way.<br />
Never attempt to redraw or alter<br />
the proportions of the logo.<br />
Do not change the color, or add<br />
or omit any elements of the logo.<br />
INCORRECT LOGO USAGE<br />
DO NOT stretch or distort the logo<br />
CORRECT LOGO USAGE<br />
Use Logo: BFBrand<br />
a CLARCOR company<br />
DO NOT redraw the logo or alter the logo fonts<br />
(DO NOT retype “a CLARCOR company)<br />
Use Logo: BFBrand<br />
DO NOT change the color of the logo*<br />
Use Logo: BFBrand<br />
* See Apparel Items section for special instructions on color use on apparel.<br />
Brand Identity Standards March 2012<br />
8
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