BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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APPAREL ITEMS<br />
CAPS<br />
Color Versions<br />
When placing the color logo on a<br />
cap, the logo must have a white<br />
border.<br />
The ® registration mark must be<br />
included and should either be<br />
black on white or light<br />
backgrounds, or white on dark<br />
backgrounds. Due to the lack of<br />
readability, do not include<br />
“a CLARCOR company”.<br />
In some instances, the<br />
® registration mark is acceptable<br />
in either black or white. Please<br />
use your best judgment.<br />
COLOR VERSIONS<br />
White Border with Black ® Registration Mark*<br />
BLACK & TONE-ON-TONE VERSIONS<br />
Black Logo with Black ® Registration Mark<br />
Black & Tone-on-Tone Versions<br />
It is acceptable to place black or<br />
tone-on-tone logos on caps.<br />
When printing tone-on-tone, print<br />
the logo either several shades<br />
darker than the cap or several<br />
shades lighter than the cap.<br />
See examples.<br />
White Border with White ® Registration Mark<br />
Tone-on-Tone Logo (Lighter Thread)<br />
Logo Size (Front):<br />
3 in. (76 mm) width<br />
White Border with Black ® Registration Mark<br />
Tone-on-Tone Logo (Darker Thread)<br />
* For black, white or tone-on-tone versions, send both the black & white (EPS vector) and color (EPS vector) logos.<br />
The color logo is for the vendor as a reference to ensure the logo colors do not get inverted. Please send a copy of the <strong>Baldwin</strong> Brand Identity Standards to the vendor.<br />
Brand Identity Standards March 2012<br />
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