BRAND IDENTITY STANDARDS - Baldwin Filters

CONTENTS
INTRODUCTION ............................. 3
LOGOS ........................................ 4-7
Color Logos ........................................................4
Black & White Logos ..........................................5
Language Specific Logos ...................................6
Background Usage .............................................7
Incorrect Logo Usage ....................................8-11
Color Palette.....................................................12
Clear Space......................................................13
Minimum Size ...................................................13
PROMOTIONAL ITEMS ..................... 19-20
Guidelines.........................................................19
1-Color Imprints ................................................19
Incorrect Logo Usage on Promotional Items ....20
APPAREL ITEMS............................. 21-27
Guidelines.........................................................21
Apparel Logos ..................................................21
Caps ............................................................22-24
Shirts ...........................................................25-26
Incorrect Logo Usage on Apparel Items ...........27
PRINT & ELECTRONIC ..................... 14-18
Primary Fonts ...................................................14
Secondary Fonts ..............................................15
Business Card ..................................................16
Letterhead ........................................................17
Envelope...........................................................18
CONTACT INFORMATION .................. 28
Brand Identity Standards March 2012
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