Wir knacken jede Nuss - Messe Stuttgart

German Federal Government and the
European Union. National and international
air traffic will be optimally
connected with the intercity, regional
and suburban railway lines at Stuttgart's
Filder region, not forgetting
the direct link to the A8 motorway.
And the new train station will not
only be bringing visitors to the trade
fair, but will be providing access to
the surrounding area also. The populous
and economically well developed
region will have its very own
rail terminal and connections to the
1
Three questions to:
Michael Bock
Managing Director of Mercedes­Benz Museum GmbH/
Head of Face­to­Face Communication at Mercedes­Benz Cars
1
Top speed:
Today, the journey
from Ulm to the
trade fair grounds
takes around 95
minutes; with
"Stuttgart 21" this
will be reduced to
approximately 25.
trade fair and airport from Ulm, Tübingen
and from the direction of
Böblingen/Horb/Singen will see significant
improvement. Visitors and
exhibitors coming from Ulm will be
able to reach the trade fair using the
new line in approximately 25 minutes
instead of what now takes 95
minutes. Around 25,000 travellers
will use the services of the new Airport/Trade
Fair train station and as
many as 39,000 people are expected
to travel to the Filder region each day
during peak trade fair periods.
With more than 600,000 visitors each year, your museum is the most popular
museum in Stuttgart. What's the secret to your success?
We make the history of the automobile an experience that can be enjoyed by the
whole family. It is important to us to be able to show visitors how much the Daimler-Benz
concept has shaped the past almost 125 years and how it will continue to do so. This is
something which involves tradition, production, research and development. We want
visitors to be fascinated by what they see, something which we have succeeded in doing
with our collection of current vehicles, various special exhibitions and events.
What role does the museum's architecture play?
2 The exterior view of the museum is very futuristic but with a touch of tradition
too. The architecture illustrates as it were the heritage of the brand. The inside of
the building is based on a DNA spiral with a double helix, the carrier of human genetic
information from one generation to another. There is a connection here to the original
idea behind the Mercedes-Benz brand: the constant creation of completely new ideas for
the mobility of people. Because that is what we claim to be: a place of innovation.
People have always been fascinated by classic cars – in your museum and at
3 Stuttgart's classic car trade fair Retro Classics. Why do you think that is?
One reason is because the models are usually big and imposing vehicles, they
come from a different time and go against people's perceptions today of the automobile.
because some of them are truly legendary. Take, for example, the gull-wing doors from
the 1 50s. Our cars were ahead of their time – that, personally, is what continues to
fascinate me.
Message 2 | 2010
DRUCKE
zum Geniessen
M O D E R N
PROFESSIONELL
WIRTSCHAFTLICH
S A L E S F O L D E R
K A T A L O G E
K A L E N D E R
BERTSCH KG
MEDIENPRODUKTION
FRIEDRICH-LIST-STRASSE 4
70771 LEINFELDEN- ECHTERDINGEN
TEL. 0711/79 68 86
FAX 0711/7 97 98 10
EMAIL: KONTAKT@BERTSCH-MEDIA.DE