Wir knacken jede Nuss - Messe Stuttgart

Beauty competition against an historical back-
drop: Retro Classic meets Barock in Ludwigsburg
From 10 to 13 June 2010 the Schlosspark
in Ludwigsburg will once again open
its gates to historic and classic cars built from
1886 and 1980. During the "Retro Classic
meets Barock" event, first-class cars that
were built up to 1960 have the opportunity
to win trophies or special prizes in the
"Concours d‘Élégance". In addition, and
with a somewhat moderator element, the
"Festival of Classic Cars" will take place at
the same time against an historical backdrop.
Here historic and roadworthy cars that were
built up to 1980 will compete against each
other to win the favour of the jury.
5
Retro Classic meets Baroque 2010
Automobile elegance
LMS Managing Director
New contracts
The two Managing Directors of
Landesmesse Stuttgart GmbH (LMS),
Ulrich Kromer (57) and Roland Bleinroth
(47), remain head of the company,
which is located half in the country and
half in the city. The supervisory board
of LMS extended their contracts for
a further five years. Kromer will commence
his third period in office in
May 2011 and from 1 January 2011
Bleinroth will start his second. With the
two contract extensions, the course is
now being set to write the success story
of the new Stuttgart trade fair centre up
to 2016.
Thomas Brandl,
Company spokesman
of Landesmesse
Stuttgart GmbH (LMS)
Every year the trade fair umbrella
association surveys the AUMA trade fair
trend with a representative selection of
approximately 59,000 exhibiting companies.
Even in 2010, 83 per cent of companies sur-
veyed considered trade fairs an important
or very important tool in the marketing
mix. Trade fairs ranked second behind natu-
rally enough the company's own homepage
(90 per cent) and came in ahead of personal
sales/field work (76 per cent), direct mailing (57 per cent), advertisements
in specialist publications (53 per cent), public relations (44 per cent),
Internet marketing (42 per cent), in-house exhibitions and roadshows (41
"Instrument for
acquiring customers"
per cent), as well as presentations at congresses at 36 per cent. Despite the
hasty reporting by many wise guys that trade fairs were dead, the trade fair
remains, so it seems, an eternally novel instrument for obtaining new
customers. It is obvious not much has changed since the Middle Ages when
people use to meet on the market square on fixed days after church for the
"Missa profana" to exchange goods.
Using the example of AMB we are showing in this issue of Message
how companies use trade fairs even in times of crises to acquire new
markets and look after existing customers. We have also focussed on several
guest events at the New Messe Stuttgart, for example Motek and the Control
event by the Schall group of companies, and the automotive trade fair
package from UK International Press. The New Messe Stuttgart enjoys huge
popularity both at home and abroad. And despite the economic crisis the
first few months of 2010 didn't go quite so bad. That leaves us with hope
for light at the end of the tunnel. I wish you, the readers, lots of fun during
your read of Message!