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Advocacy: Social Media<br />
HYDRATION<br />
STATION: 2<br />
Social networking focuses on building social relationships between people who have similar<br />
interests, using a variety of networks that are most often Web-based. Through social<br />
networking, ordinary people and experts, reporters, etc. can exchange ideas, debate issues and<br />
motivate others to take action by sharing media links, videos and other information. Social<br />
media is also a great way to get Youth Council/College Chapter quick exposure on<br />
environmental and climate justice issues that they are promoting.<br />
The NAACP Environmental and Climate Justice Program uses these 4 forms of social media:<br />
Get familiar with all of them and use them to your Youth Council/College Chapter’s advantage.<br />
Key things to consider:<br />
1. Start a Facebook page for your Youth Council/College Chapter where you highlight all<br />
things Environmental and Climate Justice related. Tag NAACP, NAACPConnect,<br />
NAACPECJP in all of your posts.<br />
2. Tweet about what you are doing – using the hashtags #10KSteps, #NAACPECJ and<br />
where space permits: @NAACPConnect and @NAACP<br />
3. Post pictures to your own Youth Council/College Chapter Flickr account and then share<br />
them with the NAACP Environmental and Climate Justice Program. Tag NAACP,<br />
NAACPConnect, NAACPECJP in your pictures.<br />
4. Go Viral – Set up a YouTube account for your<br />
Youth Council/College Chapter and produce<br />
a video about how environmental and climate<br />
justice is affecting your campus/community.<br />
The more views you have, the better. For<br />
every 1,000 views your video receives – you<br />
will be eligible for 25 additional steps.<br />
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