March 2012 - Boating Industry Association of NSW

New Buizen 52 makes a splash
Two years of design, development and investment have
culminated in the launch of the new Buizen 52 – the first
new model from Buizen Yachts in over 15 years.
Now keeled, afloat and rigged, the Buizen 52 has crossed
its last major hurdles before final fit-out and sea-trials.
The Buizen 52 is an all-new design that continues the
company’s philosophy for fundamental quality, luxury fit-out,
bluewater capability and ease of sailing. Buizen’s production
processes have been enhanced by the application of modern
design and construction technology such as CNC cutting,
vacuum-infusion hull construction and CAD design for both
the interior and exterior.
Buizen Yachts managing director Steve Howe said it was
a momentous occasion.
“It has seemed like quite a long couple of years creating a
whole new model and we’re immensely proud of the outcome,”
Mr Howe said.
“While the Buizen 52 has been built from the DNA of the
preceding 48, this model is a new benchmark for Buizen and
quite possibly for luxury bluewater cruising yachts in general.
“Buizen Yachts’ core values of quality and capability remain
the principle foundations of the 52, and we have taken this
philosophy and moved it right to the cutting-edge of yacht
design and construction.”
The original brief for the 52 was to have a contemporary
European superstructure along with superyacht elements in
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the deck, interior design, style and finish.
“The external styling and amenity, sailing function and
systems design, together with its beautiful interior, layout
and finish, sets this yacht apart from any other semi-custom
yacht built in Australia,” Mr Howe said.
“I’m very excited to sail it for the first time… the vacuuminfusion
hull has resulted in it being lighter and stronger so
the yacht has performance inherent in its design.”
The final fit-out is now underway and sea-trials will take
place in late January.
A VIP launch event will be held in early February to introduce
the yacht to existing and prospective Buizen owners along
with VIP guests and key members of the media.
Buizen Yachts – (02) 9450 2170; www.buizenyachts.
com.au
Local industry identity defies
global trends
You know a company is
doing something right
when it expands to larger
premises after barely a
year in operation.
One individual with
such a story is Liam
O’Halloran, a respected
identity in the South-West
Sydney boating scene for
more than three decades.
Liam’s business
‘Sirocco Marine South’ is
growing from strength to strength and is expanding to larger
premises Cawarra Rd, Caringbah. Yet it’s not so much where
he’s going but how far he’s come that’s particularly remarkable.
The boating industry has been in his blood since he was
16, and after working for Andrew Short Marine since leaving
school, Liam has established a niche in the local boating
scene. So much so that he went it alone with his own business
around 2 years ago.
Liam very much exercises a ‘customer for life’ strategy
with many of his original customers remaining loyal customers
even today.
So how does he do it? Gaining thorough product knowledge
of the craft he sells is vital when selling market-leading
brands like Brig, Williams and Sirocco and inflatables. For
instance, Liam was so passionate about gaining a thorough
understanding of the radical Sealegs amphibious boats from
NZ, that he took one for a quick run up the Murray River; a
lazy 1,200km journey to be precise. What he learned along
the way about the boat’s stability, handling and go-anywhere
capabilities will no doubt provide key selling features when
talking to customers.
He’s also passionate about service. For Liam, old fashioned
concepts like always being there for your customer, delivering
on time and making good on all your promises are the ways of
the future as much as they’ve been the principles of the past.
So it’s pleasing to see such a vote of confidence for our
industry rising up from the south. It’s well worth popping in
to see the new showroom and seeing how he’s presented a
whole new world of boating in Taren Point. Alternatively, just
click onto www.siroccomarinesouth.com.au for a preview of
what’s in-store.
Sirocco Marine South – Liam O’Halloran: 0410 131 438.
#12 BOATS ON SALE.indd 1 8/2/10 4:45:43 PM
22 - March 2012 BIA of NSW LOGBOOK