Lookers Mercedes-Benz Newsletter
Lookers Mercedes-Benz Newsletter
Lookers Mercedes-Benz Newsletter
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LAUNCH EVENT<br />
MAKES ALL THE<br />
RIGHT NOISES<br />
<strong>Mercedes</strong>-<strong>Benz</strong> of Brighton added<br />
even more sights and sounds to<br />
the launch of the area’s premier<br />
audio-visual retailer.<br />
The Retailer enhanced the<br />
excitement of the March opening<br />
of the new, groundbreaking<br />
Bang & Olufsen of Brighton &<br />
Hove showroom by bringing along<br />
the ‘gullwing’ SLS AMG and a<br />
top-of-the-range S-Class. Visitors<br />
to the event were able to try the<br />
stylish <strong>Mercedes</strong>-<strong>Benz</strong> for size,<br />
both of which can be specified<br />
with high-powered Bang & Olufsen<br />
sound systems.<br />
Mike Sparkes, Dealer Principal<br />
of Bang & Olufsen of Brighton<br />
& Hove, was delighted with the<br />
arrival of the automotive guests.<br />
“Having the <strong>Mercedes</strong>-<strong>Benz</strong> on<br />
show added an extra edge to the<br />
launch’s exclusivity and prestige,”<br />
explained Mr Sparkes, who has<br />
represented Bang & Olufsen for<br />
over 24 years. “The cars helped<br />
make the evening a great success<br />
and were very well received by our<br />
customers, <strong>Mercedes</strong>-<strong>Benz</strong> being<br />
a firm favourite with them as the<br />
quality brand shares a fantastic<br />
synergy with Bang & Olufsen.”<br />
The customer lounge of<br />
<strong>Mercedes</strong>-<strong>Benz</strong> of Brighton is<br />
now also ‘picture perfect’ thanks<br />
to a super slim, 40” BeoVision<br />
10 television being supplied as<br />
part of the link between the two<br />
premium businesses.<br />
• Bang & Olufsen of Brighton &<br />
Hove, 56 Church Road, Hove,<br />
BN3 2FP.<br />
Toasting a great event… (from left to right) Chris Noakes, Senior Sales<br />
Executive at <strong>Mercedes</strong>-<strong>Benz</strong> of Brighton, with members of the group’s<br />
marketing department, Alexia Holland, Sarah Morrison and Keith Jackman.<br />
Pic credit: Graham Franks.<br />
DID YOU KNOW?<br />
There is a genuinely colourful<br />
story behind the circumstances<br />
of how <strong>Mercedes</strong>-<strong>Benz</strong> Grand<br />
Prix cars derived their nickname<br />
of the Silver Arrows.<br />
In 1934, when German race<br />
officials scruntinised the new<br />
<strong>Mercedes</strong>-<strong>Benz</strong> W25 the day<br />
before its debut, the car weighed<br />
1kg more than the permitted<br />
750kg.<br />
It is claimed that team<br />
manager Alfred Neubauer and his<br />
driver Manfred von Brauchitsch<br />
ordered their mechanics to<br />
scrape off the car’s white paint<br />
to achieve the required weight.<br />
With its bodywork exposed<br />
and resembling a Silver Arrow,<br />
the car raced to victory and a<br />
legendary motor racing tale was<br />
born.<br />
13
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