Lookers Mercedes-Benz Newsletter
Lookers Mercedes-Benz Newsletter
Lookers Mercedes-Benz Newsletter
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F O R E W O R D<br />
T E C H N O L O G Y<br />
Welcome to<br />
our latest<br />
newsletter,<br />
which comes<br />
at a very<br />
exciting time<br />
and features<br />
great news for<br />
everyone involved with <strong>Lookers</strong><br />
<strong>Mercedes</strong>-<strong>Benz</strong>.<br />
Whatever your requirement,<br />
we’ve always strived to provide<br />
you with the best possible retail<br />
experience. Many businesses<br />
may claim to do this, but in<br />
our case, you can rest assured<br />
that this is 100% fact as we<br />
have been selected as the<br />
<strong>Mercedes</strong>-<strong>Benz</strong> Retailer of<br />
Year. This award is recognition<br />
from the manufacturer that we<br />
are considered to be the best<br />
<strong>Mercedes</strong>-<strong>Benz</strong> Retail group.<br />
In addition to our awardwinning<br />
service, you’ll also<br />
find that the <strong>Mercedes</strong>-<strong>Benz</strong><br />
range has never been so<br />
outstanding. This year we’ve<br />
already welcomed the new<br />
B-Class and M-Class SUV, while<br />
the forthcoming new SL-Class<br />
will certainly be the car of the<br />
summer. But, following its debut<br />
at the Geneva Motor Show,<br />
it’s the new A-Class that has<br />
really got people talking and<br />
you will find details of how<br />
you can receive news on this<br />
groundbreaking car inside.<br />
Of course, the best way to<br />
get all the latest <strong>Mercedes</strong>-<strong>Benz</strong><br />
news is to call into our Retailers.<br />
A warm welcome is guaranteed<br />
and our teams will show what<br />
sets our customer care apart.<br />
Iain MacMahon<br />
Brand Director<br />
Information innovation<br />
<strong>Lookers</strong> <strong>Mercedes</strong>-<strong>Benz</strong> has<br />
made a ‘B’ line for the very<br />
latest technology to help provide<br />
showroom visitors with in-depth<br />
information on the exciting new<br />
B-Class.<br />
In a first for <strong>Mercedes</strong>-<strong>Benz</strong><br />
and epitomising the advanced<br />
nature of the stylish new sports<br />
tourer, the B-Class showroom<br />
display features a high-tech, 3-D<br />
simulation that projects images<br />
and details onto the car via a<br />
specially-developed app for the<br />
iPad.<br />
Featuring state-of-the-art<br />
Augmented Reality 3-D, the<br />
WEB OF INTRIGUE<br />
You will now get more clicks than<br />
ever before from the national<br />
<strong>Mercedes</strong>-<strong>Benz</strong> website, which has<br />
recently been enhanced.<br />
The site has been made much<br />
more user-friendly for visitors<br />
to navigate whether they are<br />
searching for details about<br />
a specific model, including a<br />
configuration for their desired<br />
specification, or information about<br />
the various After Sales services<br />
display’s video and text are<br />
triggered by hotspots around<br />
the car that are activated as<br />
customers walk around it.<br />
The innovative approach to<br />
highlighting the many merits of<br />
the B-Class is already proving a<br />
hit with customers, especially as<br />
research has shown that a large<br />
percentage of potential buyers<br />
are very interested in the latest<br />
technology.<br />
If you’ve yet to experience the<br />
innovative B-Class interactive<br />
display, please call in to one of<br />
our showrooms and prepare to be<br />
amazed.<br />
available from our Retailers.<br />
To explore the new-look website<br />
for yourself, please visit<br />
www.mercedes-benz.co.uk<br />
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