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Process Intelligence - IDS Scheer AG

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Why is a customer going to buy from you?<br />

Critical success factors - transportation<br />

High<br />

Level of Offering<br />

Low<br />

Ref: Kim & Mauborgne<br />

Other<br />

Other<br />

airlines<br />

airlines<br />

price meals lounges seating<br />

choices<br />

Southwest<br />

Southwest<br />

Southwest<br />

Airlines Airlines<br />

Airlines<br />

hub<br />

connectivity<br />

friendly<br />

service<br />

Car Car<br />

Car<br />

speed frequent<br />

departures<br />

1 November 2010 | Software <strong>AG</strong> - Get There Faster | 4

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