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MEDIA RELEASE
NEW INDULGENCE TO NESCAFÉ MENU
KUALA LUMPUR (September 12, 2012) – It’s always important to take a little time to enjoy the simple pleasures of
life, like a cup of coffee, but the hectic pace of life can sometimes make that a challenge.
NESCAFÉ MENU was launched in November 2009 to let Malaysians savour their favourite cup of authentic local
coffee anytime and anywhere, with each delicious variant available in a convenient premix coffee sachet suitable
for those on the move.
NESCAFÉ coffee experts recently visited Ipoh to gain a better understanding of the town’s white coffees. Together
with their coffee knowledge, these experts then worked on offering consumers a local authentic taste of white
coffee developed through the coffee expertise of NESCAFÉ. The result is our creamiest, smoothest and most
aromatic coffee yet.
NESCAFÉ MENU Ipoh White Coffee Original gives a well balanced cup of smooth, creamy and aromatic coffee
topped with a rich layer of foam, while the new NESCAFÉ MENU Ipoh White Coffee Hazelnut combines the
delicious taste of Ipoh White Coffee with the unique aroma and flavour of hazelnut.
NESCAFÉ MENU Ipoh White Coffee with Brown Sugar, on the other hand, lets you whip up a cup of authentic white
coffee blend that comes with the delicious caramel-like taste of brown sugar and a rich layer of foam.
“Consumers today are more affluent and generally spoilt for choice but at times, it is the local flavours that offer a
sense of comfort. There is something about that truly Malaysian cuppa that can be savoured by coffee lovers
anytime, anywhere,” said Don Howat, Executive Director of Coffee & Beverage of NESTLÉ PRODUCTS SDN BHD at
the launch of the new variants this morning at Wondermama, Bangsar Village.
“The NESCAFÉ MENU Ipoh White Coffee variants offer something for the different palates where the delicious
caramel-like taste of Brown Sugar is the perfect starter coffee for new drinkers while nutty hazelnut lets the white
coffee fans enjoy a flavourful cup of coffee,” he added.
NESCAFÉ recently celebrated the addition of the new variants by sharing samples of the product with the public on
September 1 in Kuala Lumpur’s Golden Triangle area.
The NESCAFÉ MENU Ipoh White Coffee variants are available in 15-pack bags at the recommended retail price of
RM13.35. NESCAFÉ MENU Ipoh White Coffee Original is available in participating hypermarkets and supermarkets
while the new NESCAFÉ MENU Ipoh White Coffee Hazelnut and NESCAFÉ MENU Ipoh White Coffee Brown Sugar
variants are available at selected hypermarkets.
For more information on NESCAFÉ MENU Ipoh White Coffee Original, NESCAFÉ MENU Ipoh White Coffee Hazelnut
and NESCAFÉ MENU Ipoh White Coffee with Brown Sugar, please call NESTLÉ at 1-800-88-3433 between 9am and
5pm from Mondays to Fridays or log on to www.nestle.com.my.
NESTLÉ PRODUCTS SDN BHD (45229-H)
22-1, 22ND FLOOR, MENARA SURIAN, NO.1 JALAN PJU 7/3, MUTIARA DAMANSARA,
47810 PETALING JAYA, SELANGOR, MALAYSIA
TEL: 03-7965 6000 Website: www.nestle.com.my

Issued by Xcess Communication on behalf of NESCAFE® and NESTLÉ PRODUCTS SDN BHD.
For additional information or clarification, please contact:
Beverley Hon
019-313 6011 • xcesscom@gmail.com • xcesscommunication@yahoo.com
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NESTLÉ PRODUCTS SDN BHD (45229-H)
22-1, 22ND FLOOR, MENARA SURIAN, NO.1 JALAN PJU 7/3, MUTIARA DAMANSARA,
47810 PETALING JAYA, SELANGOR, MALAYSIA
TEL: 03-7965 6000 Website: www.nestle.com.my