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<strong>The</strong> <strong>Group</strong> believes that software is a<br />
category in which on-line sales will capture<br />
a large share of the market. It is less clear<br />
how many c<strong>us</strong>tomers will be willing to<br />
purchase other products <strong>with</strong>out seeing<br />
them and obtaining appropriate advice and<br />
after sales back up. However, e-commerce<br />
will take a share of traditional retail sales<br />
<strong>with</strong>in an expanding retail market.<br />
C<strong>us</strong>tomers will <strong>us</strong>e the net to assist in<br />
making product decisions and <strong>for</strong> after<br />
sales service in<strong>for</strong>mation.<br />
<strong>The</strong> <strong>Group</strong> aims to be a market leader both<br />
in ‘bricks and mortar’ retailing and e-<br />
commerce. It will exploit the opportunities<br />
to provide enhanced c<strong>us</strong>tomer service and<br />
i n c rease market share through both<br />
mediums. <strong>The</strong> <strong>Group</strong> expects to invest in<br />
excess of £30 million over the next two<br />
years in developing its e-commerc e<br />
activities. <strong>The</strong> <strong>Group</strong>'s expertise, marketleading<br />
brands and links <strong>with</strong> Freeserve<br />
give it a unique position to cre a t e<br />
additional profit streams from e-<br />
commerce.<br />
Elkjøp<br />
Shortly after the end of the half-year, the<br />
<strong>Group</strong> acquired, <strong>for</strong> £444 million, Elkjøp<br />
ASA, the leading consumer electronics<br />
retailer in the Nordic region. Elkjøp is a<br />
profitable and fast growing company <strong>with</strong><br />
over 150 stores in 5 countries. We<br />
believe that this growth can be further<br />
enhanced as part of the <strong>Dixons</strong> <strong>Group</strong>.<br />
<strong>The</strong> acquisition represents a significant<br />
step in the <strong>Group</strong>'s European expansion<br />
strategy.<br />
Freeserve<br />
Freeserve strengthened its position as the<br />
UK's leading internet company. By the end<br />
of the period it had 1.575 million active<br />
<strong>us</strong>ers, an increase of almost 400,000<br />
since the beginning of the financial year.<br />
Total minutes on-line in the first half were<br />
4.1 billion. In line <strong>with</strong> Fre e s e rv e ' s<br />
strategy of building on its position as the<br />
UK's largest ISP to become the UK's<br />
leading internet portal, page impressions<br />
increased to 110 million in November, an<br />
increase of 72 per cent from the beginning<br />
of the half year. Total revenue was £7.2<br />
million, an increase of 184 per cent on the<br />
second half of last year. In line <strong>with</strong><br />
expectations, advertising and e-commerce<br />
have now grown to 50 per cent of total<br />
revenue.<br />
On 26 July 1999, the <strong>Group</strong> made an<br />
Initial Public Offering of a minority interest<br />
in Freeserve. Approximately 20 per cent<br />
of the shares were made available in the<br />
offer, <strong>with</strong> <strong>Dixons</strong> retaining 80 per cent. Of<br />
the £242 million raised net of fees and<br />
stamp duty, £123 million went directly to<br />
F re e s e rve to fund its growth and<br />
investment plans.<br />
European Property<br />
<strong>The</strong> European Property division made an<br />
operating profit of £6.3 million (£4.0<br />
million) on sales of £39 million (£29<br />
million). <strong>The</strong> 58 per cent increase in<br />
profits on lower operating assets reflects<br />
the success of the re-foc<strong>us</strong> of activity into<br />
Belgium, Luxembourg and France, where<br />
Codic has a strong record of successful<br />
projects.<br />
Financial position<br />
At the end of the period, net funds,<br />
excluding amounts held under tr<strong>us</strong>t to<br />
fund extended warranty liabilities and<br />
funds held by Fre e s e rve, were £403<br />
million (£32 million). <strong>The</strong> increase on last<br />
year reflects the funds raised <strong>for</strong> <strong>Dixons</strong><br />
<strong>Group</strong> plc from the flotation of Freeserve<br />
together <strong>with</strong> cash generated fro m<br />
operations. Working capital was tightly<br />
managed, <strong>with</strong> average stock weeks cover<br />
falling by 14 per cent, whilst stock<br />
availability improved.<br />
Net interest receivable increased to £16.1<br />
million (£14.3 million), reflecting the<br />
higher cash balances, largely offset by<br />
lower year on year interest rates.<br />
On 13 December 1999, the <strong>Group</strong> paid a<br />
special interim dividend of 7.5 pence per<br />
Ordinary share. In order to qualify <strong>for</strong> this<br />
dividend, over 75 per cent of the holders<br />
of the Convertible Pre f e rence share s<br />
elected to convert their holdings into<br />
O rd i n a ry shares. <strong>The</strong> balance has<br />
subsequently been converted resulting in<br />
the total conversion of 177 million<br />
C o n v e rtible Pre f e rence shares into 47<br />
million Ordinary shares.<br />
It was announced on 28 June 1999 that,<br />
following the flotation of Freeserve, <strong>Dixons</strong><br />
was considering a corporate restructuring<br />
to give greater strategic and financial<br />
flexibility and a capital structure more<br />
appropriate to its needs. It has now been<br />
decided to proceed. As part of the<br />
restructuring, the Board intends to return<br />
25 pence per Ord i n a ry share to<br />
shareholders, equivalent to £121 million<br />
in aggregate. <strong>The</strong>re will also be a share<br />
split.<br />
Year 2000<br />
<strong>The</strong> extensive programme, started in<br />
1997, to ensure that the <strong>Group</strong>'s systems<br />
and operations were Year 2000 compliant<br />
has cost approximately £10 million. No<br />
material problems or failures were<br />
identified over the New Year period.<br />
Christmas trading<br />
Over the Christmas period, the growth of<br />
digital technology and lower prices<br />
ensured sales remained strong, although<br />
there was a further reduction in gross<br />
margins. Retail sales <strong>for</strong> the first eight<br />
weeks of the second half to 8 January<br />
2000 increased by 15 per cent in total and<br />
5 per cent on a like <strong>for</strong> like basis.<br />
Maylands Avenue Sir Stanley Kalms<br />
Hemel Hempstead<br />
Chairman<br />
Hert<strong>for</strong>dshire HP2 7TG 12 January 2000<br />
4 <strong>Dixons</strong> <strong>Group</strong> plc<br />
<strong>Dixons</strong> <strong>Group</strong> plc 5