Gift Guide - Gloffke

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114 AFFLUENT PAGE LUXURY INDEX | DECEMBER 2010
These bi-weekly auctions maintain interest
and allow true aficionados to bid as often as
possible for the finest and rarest wines in the
world. With the mere click of a mouse, the
most demanding connoisseur can secure what
could become his or her next favorite and
most valuable wine.
For online bidding during live auctions,
Spectrum offers a fully integrated, real-time
software system developed by company
president Jason Boland. at only 28 years of
age, Boland represents the youth and vitality
that Spectrum has injected into its company
and its auction processes.
all transactions are secure and link to both
california and Hong Kong auctions, allowing
live-streaming audio and video from the
california location to bring the auction
experience straight through the computer to
the bidder. The bidder gets the feel for the
auction and can survey other bidders as well.
The ability to view the auction as it takes
place not only adds excitement to bidding,
but serves as a respectful nod to the traditional
auction-house atmosphere and etiquette.
“Our clients are essential to our success,
and every bit of technology and break
with tradition we bring to the wine-auction
equation is designed to make the experience
both enjoyable and easy for our customers,”
says company president Jason Boland.
Spectrum Wine auctions’ catalogues are
categorized by consignor and by region.
unlike traditional auction houses, where
wines are sold by the cellar (a whole cellar
must be sold before another is up for sale),
Spectrum auctions operate by grouping all
Bordeaux-region wines together, or all
california wines together, creating an auction
more appealingly targeted to buyers.
“Our clients are essential to
our success, and every bit of
technology and break with
tradition we bring to the
wine-auction equation is
designed to make the
experience both enjoyable
and easy for our customers.”