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DesiGn<br />
“From the open cockpit to the<br />
extensive full-length cushioned<br />
rear deck for sunbathing, the line<br />
is exceptional.”<br />
The aquariva Gucci platform is based on the aquariva model<br />
designed by Officina italiana design in 2000. The model has<br />
since become a contemporary classic of yacht design; anyone<br />
even somewhat familiar with the style will recognize it instantly.<br />
From the open cockpit to the extensive full-length cushioned<br />
rear deck for sunbathing, the line is exceptional. The design<br />
takes its cues from the legendary Riva aquarama of the ‘50s and<br />
‘60s, which was coveted by celebrities and royalty the world<br />
over and saw its final year in 1996. Following in this spirit,<br />
the new aquariva Gucci manages to achieve the essence of a<br />
modern yacht while maintaining its classic appeal. add to this<br />
Gucci’s finishing touches — from the upholstery to the color<br />
schemes to the understated flair — and the model distinguishes<br />
itself as a first among equals.<br />
The yacht’s hull and layout remain true to the familiar<br />
aquariva platform, but the décor and style are entirely Gucci,<br />
as expressed by creative director Frida Giannini, to reflect the<br />
company’s true aesthetic in a modern pleasure boat. The hull<br />
is all white, in Gucci style, with its plimsoll line painted in the<br />
traditional red-and-green Gucci stripe. inside, the signature<br />
waterproof sundeck and seat coverings are emblazoned with the<br />
superlative Guccissima print, giving the yacht an understated<br />
iconic touch that is both visual and tactile. This exquisite style<br />
extends to the windscreen, which is made from green-hued<br />
crystal for both a reduced glare and a handsome appearance.<br />
The yacht is packaged with must-have, custom-designed Riva<br />
by Gucci accessories, including bags, deck towels and flip-flops<br />
that also accent the aquariva Gucci’s décor.<br />
90 AFFLUENT PAGE LUXURY INDEX | DECEMBER 2010<br />
DECEMBER 2010 | AFFLUENT PAGE LUXURY INDEX 91