Boxoffice-April.16.1973

— 

NATIONAL EXECUTIVE E 

Inciudinj the Sectional News Panes of 

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THE NATIONAL FILM WEEKLY 

Published In Nine Sectional Editions 

BEN SHLYEN 

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APRIL ]6, 1973 

Vol. 103 No. 1 

POSITIVELY, MR. WHITE! 

THINGS are beginning to move along 

the lines of the 'Positive Program' 

set forth at National NATO's recent board 

of directors meeting held at Pompano 

Beach, Fla., following preliminary announcements 

made over the past year or 

more. In fact, advocacy of much the same 

plans have ensued from time to time, but 

now they appear to be developing into 

fruition. As announced by Roy B. White, 

NATO president, the program of action 

ties together the many steps required for 

the unified effort called for by the times 

and conditions, not only within the industry, 

but by those prevailing generally. 

High on the program, Mr. White stressed 

the necessity for exhibition to harness 

its own resources and ingenuity to insure 

the viability of theatrical exhibition, as 

well as offering encouragement to others 

to do likewise. Therewith, he cited the 

need for "provision of strong support for 

NATO's campaign against the progression 

of cable-pay TV." And he viewed encouragingly 

the increasing participation 

of exhibitors in production co-ventures as 

another important aspect of an overall 

strategy designed to counter-balance current 

factors threatening exhibitor prospects. 

He noted that filmmakers have a 

strong interest in establishing mutually 

fruitful relationships with theatre interests. 

Stressing the need for "the most 

effective modes of guaranteeing an adequate 

supply of product for the theatre 

screens of the nation," Mr. White stated 

that, based on a careful evaluation of the 

entire situation, NATO will institute appropriate 

measures therefor. 

In other references to the suggested 

entry of exhibitors into the field of production, 

it has been noted that virtually 

all of the major production firms had 

their beginnings in exhibition. And some 

of those who started in production later 

went into exhibition and distribution, 

with amalgamations that grew into the 

giants of this field. This had its good 

points, and its bad. But, mainly, the industry 

flourished under the greater 

availability of product from the 

sources and its supplemental indeper 

ent coimterparts—with or without th€ 

tre subsidiaries. 

As "minors" became "majors" ai 

vice-versa, the patterns of product su 

ply changed, until the "big one" car 

along—the Consent Decree that ups 

the applecart for independents and m 

jors alike, all along the lines of prodi; 

tion, distribution and exhibition. It toi 

about 12 years from the filing of the gc 

ernment's action to split ownership 

theatres by producer-distributors. Ai 

that was the actual beginning of t] 

product shortage. 

A recollection, that we probably shj 

never forget, was our visit with Howa: 

Dietz, vice-president of advertising f 

Metro-Goldwyn-Mayer, at the time tl 

Consent Decree became effective. He pr 

dieted that this would have a severe a 

verse affect on exhibition, "because 

would cause a great shortage of produc 

—for individual theatre owners and fi 

circuits alike. He cited the fact th; 

MGM, due to its ownership of theatr 

(and this was not the largest chain i 

the time), geared its production to me 

its theatres' needs. It set its relea 

schedules, accordingly, to meet the nee( 

of its own theatres—and that in tiu 

made the same product available i 

other exhibitors. 

The participation of individual exhib 

tors or circuits in the financing of ne 

product will, of course, improve the coi 

dition of which there is now so muc 

complaint. By the same token, the givin 

of assistance to the smaller independer 

producers, who have shown go(xl jud{ 

ment in their selection of story materii 

and production capabilities, will serve t 

add growth to these sources of produ( 

availability. 

OLJz^

28 OF 32 FILMS RATE AS HITS 

DURING THE WINTER QUARTER 

'Poseidon Adventure/ 532, 

Leads; 'La Mancha,' 'Black 

Mama, White Mama' Next 

KANSAS CITY — Eighteen distributors 

placed 59 feature films in release during the 

winter quarter (December 1972 through 

February 1973) and, with another 23 pictures 

coming from smaller independent companies, 

exhibition had a total of 82 films 

available for booking in the three-month 

period. Key-run playoffs — as usual — were 

slow on much of the product, with only 32 

of the total 82 films recording the five or 

more playdates required to indicate potential 

strength on the Boxoffice Barometer. 

Of the 32, however, 28 scored 150 per 

cent or more to rank as possible boxoffice 

hits. These ware topped by "The Poseidon 

Adventure" (20th-Fox), which received a 

special achievement Oscar for Special Effects, 

with 532 per cent; the musical "Man 

of La Mancha" (United Artists), based on 

the exploits of Don Quixote, with 440 per 

cent; and a women's prison-action drama 

"Black Mama, White Mama" (American 

International), with 363 per cent. 

19 Films Rate 200 or More 

Five other pictures were in the 300-plus 

category for the period: "Black Caesar" 

(American International), 361; "Cries and 

Whispers" (New World) and "Prison Girls" 

(American International), 343 per cent 

each); "The Getaway" (National General 

Pictures), 337, and "Sleuth" (20th-Fox), 

301. Fourteen other releases finished the 

quarter with double-average scores of 200 

per cent or better. 

For the same period a year ago, the top 

hits were led by "Diamonds Are Forever" 

(United Artists), 560 per cent; "A Clockwork 

Orange" (Warner Bros.), 456, and 

"Cabaret" (Allied Artists), 408. Total output 

for the winter quarter a year ago—both 

from the majors and the independents—was 

74 films, compared to this quarter's 82 (an 

increase of ten per cent). 

Columbia and UA Top Releasers 

In the company-by-company listing, Columbia 

and United Artists led with six releases 

apiece. They were followed by 

American International, Cinerama Releasing 

Corp., General Films, Metro-Goldwyn- 

Mayer, Paramount and 20th-Fox with four 

each. 

Major distributors in the three-release 

division included: Boxoffice Int'l, Cannon, 

National General, New World, Universal 

and Warner Bros. Buena Vista released only 

two pictures, but both placed high on the 

top hits listing. Gamalex Associates, Ltd., 

topped the independents with two films. 

Those distributors whose films all had a 

sufficient number of playdates were: 20th- 

Top Hits for the 

Winter Quarter 

(December 1972 Through February 1973) 

Across UOth Street (UA) , 

Avanti! (UA) 

, 

Black Caesar (AIP) , 

Black Girl (CHC) ^ 

Black Gimn (Col) 

Black Mama, White Mama (AIP , 

Cries and Whispers (New World) 

Effect of Gaimna Roys on Man-inthe-Moon 

Marigolds, The (20th-Fox) 

, 

Fellini's Roma (UA) 

, 

Getaway. The (NGP) 

, 

Heartbreak Kid, The (20th-Fox) 

Hit Man (MGM) 

Jeremiah Johnson 

(WB) 

Life and Times of Judge Roy Bean, The (NGP) .. . 

Man of La Mancha (UA) 

Pete 'n' Tillie (Univ) 

iSPoseidon Adventure, The (20th-Fox) 

Prison Girls (AIP) 

Save the Tiger (Para) 

Shamus (Col) 

«Sleuth (20th-Fox) 

Snowball Express (BV) 

Steelyard Blues (WB) 

Train Robbers, The (WB) 

Travels With My Aunt (MGM) 

Trick Baby (Univ) 

Up the Sandbox (NGP) 

World's Greatest Athlete, The (BV) 

y Blue Ribbon Award 

Fox, four; National General, Universal and 

Warner Bros., three each, and — as noted 

above—Buena Vista, two. 

Leading in the most important area — 

number of releases on the top hits list 

— 

were: 20th-Fox and United Artists (four); 

American International, National General 

and Warner Bros, (three); Buena Vista, 

Columbia, Metro-Goldwyn-Mayer and Universal 

(two); with one each for Cinerama 

Releasing Corp., New World and Paramount. 

None of the independents made the 

150-plus rank. 

Releases, with percentages available for 

the three-month period—December through 

February— follow by company. 

(Averoge Is 100) 

AMERICAN INTERNATIONAL: 

Block Coesor 361 

Block Momo, White Momo 363 

Prison Girls 3-43 

BUENA VISTA: 

Snowball Express 241 

World's Greatest Athlete, The 287 

CANNON: 

Farewell, Uncle Tom 146 

CINERAMA RELEASING CORP.: 

Block Girl 182 

^ 

^ 

,159 

,182 

178 

,175 

,240 

,231 

,225 

,238 

,225 

,198 

,196 

,270 

,279 

,268 

,247 

,241 

,229 

,271 

,262 

,301 

,287 

,343 

,337 

,361 

,343 

,363 

,440 

,532 

COLUMBIA: 

Block Gunn 279 

Shamus 1 98 

METRO-GOLDWYN-MAYER: 

Hit Man 225 

Travels With My Aunt 196 

NATIONAL GENERAL: 

Getaway, The 337 

Life and Times of Judge Roy Bean, The 238 

Up the Sandbox 229 

NEW WORLD: 

Cries and Whispers 343 

PARAMOUNT: 

Child's Play 130 

Innocent Bystanders 88 

Save the Tiger 247 

20TH-FOX: 

Effect of Gammo Rays on Mon-in-the-Moon 

Marigolds, The 178 

Heartbreak Kid, The 268 

Poseidon Adventure, The 532 

Sleuth 301 

UNITED ARTISTS: 

Across 1 1 0th Street 270 

Avanti! 240 

Fellini's Roma 231 

Man of La Mancha 440 

UNIVERSAL: 

Limbo 98 

Pete 'n' Tillie 225 

Trick Boby 262 

WARNER BROS.: 

Jeremiah Johnson 271 

Steelyard Blues j 

75 

Troin Robbers, The '59 

BOXOrnCE :: April 16, 1973

New Major Production 

Company Is Organized 

HOLLYWOOD — Cine-Artists 

International, 

a major motion picture production 

company which will have headquarters here, 

has been formed by United Artists Theatre 

Circuit, the largest circuit in the U.S.; Cinemobile 

Systems, Inc., largest mobile studio 

facility with divisions in New York, Mexico, 

London, Hollywood, Hamburg and Canada; 

and the Hemdale Group of London. The 

latter is the largest artists management 

group in the United Kingdom and has produced 

11 pictures in 14 months. 

Cine-Artists International will have an 

initial operating budget of $9,000,000 and 

will produce at least six pictures annually. 

The first production is to be announced 

soon. 

Chosen as officers by the three publicly 

held companies organizing Cine-Artists 

International are Salah M. Hassanein, 

UATC executive vice-president, as chairman 

of the C-AI board of directors; Fouad Said, 

founder and president of Cinemobile Systems, 

C-AI president in charge of production; 

Bernard Weitzman, executive vicepresident; 

John Daly, vice-president in 

charge of foreign production; Donald Miller, 

treasurer; Edward J. Rosen, vice-president 

in charge of project development. 

NGC Lists More Than 280 

Theatres in Mann Deal 

LOS ANGELES—National General Theatres, 

a subsidiary corporation of NGC, 

lists over 280 theatres which should be 

involved in the recent transaction for takeover 

by Ted Mann of the Mann Theatre 

Corp. of California. The latter will be the 

only management change of personnel, department 

heads were told in a meeting with 

the new owner. The deal involves use of 

the same headquarters until nine months 

after transaction is closed, expectedly during 

May. 

Among the operable houses listed in 

NGC's annual report for 1969, are 16 in 

Canada and are operated by Famous Players. 

The parent company owned 119 parcels 

of land on which it operates theatres. Of 

these 11 are drive-ins ranging in size from 

nine to 29 acres, a number of which are 

located near major metropolitan areas. 

Latest NGC theatre opening was in a 32- 

story office building in Times Square, New 

York. 

Tabulation of operable theatres in NGC's 

1969 report shows these figures. Some have 

been closed, some sold, others subleased 

since that time, but it amounts to approximately 

the 280 figure. Alabama 2; Arizona 

7; California 114; Colorado 17; 

Idaho 3; Illinois 10; Iowa 2; Kansas 25; 

Louisiana 4; Michigan 6; Missouri 14; 

Montana 10; Nebraska 6; Nevada 5; New 

Jersey 2; New Mexico 4; New York 14; 

Ohio 6; Oklahoma 1; Oregon 6; Rhode 

Island 1; Tennessee 1; Texas 7; Utah 10; 

Washington 10 and Wyoming 2. 

Fleishman Warns of 

Potential 

Dangers in 'Obscenity' Curbs 

LOS ANGELES — "There are more prosecutions 

over books and films in the U.S. 

than all the rest of the world combined," 

declared attorney Stanley Fleishman in an 

address before the Greater Los Angeles 

Press Club on March 22. The sentences 

imposed for distributing "obscene" material, 

he told media representatives, "borders on 

the savage." 

Emphasizing the relevance of history in 

attaining the proper perspective for evaluating 

current conditions, Fleishman noted, 

"No argument has ever been made for the 

suppression of 'obscenity' that could not be 

made with equal force for the suppression 

of political and other controversial speech." 

He reminded that governmental power had 

been used in the past to suppress political 

speech in the name of suppressing obscenity. 

Fleishman recalled that the term "obscene" 

had been described as "hopelessly 

vague" in arguing the landmark Roth- 

Alberts case before the Supreme Court in 

1957, which brought the decision establishing 

the three criteria for determining obscenity. 

He observed that Justice Harlan 

1 1 years later acknowledged that the obscenity 

law was "a constitutional disaster 

area" and that members of the court disagreed 

among themselves on "virtually every 

aspect of the law." 

According to Justice Harlan: "The upshot 

of all this divergence in viewpoint is 

that anyone who undertakes to examine the 

court's decision since Roth . . . would find 

himself in utter bewilderment. From the 

standpoint of the court itself, the current approach 

has required the Supreme Court to 

spend an inordinate amount of time in the 

absurd business of perusing and viewing the 

miserable stuff that pours into the court." 

Social Value Pointed Out 

The findings of the Commission on Obscenity 

and Pornography, created by Congress 

in 1967, showed that explicit sexual 

material has social value to many persons, 

Fleishman pointed out. It also revealed that 

the sale of sexually explicit materials to 

consenting adults is not patently offensive 

to contemporary standards and that a person 

who voluntarily purchases or views 

sexually explicit material does not have his 

"prurient interest" aroused, although he 

may have his sexual interest aroused. 

"In short," he asserted, "the commission's 

surveys and research show that the 

American people are deeply committed to 

the right of privacy, the right of the individual 

to make his own choices, for better 

or for worse." This view also was expressed 

by Judge Kaufman in U.S. vs. Dellapia in 

1970, who said "that to relinquish freedom 

of self-development would be to abandon 

most that is valuable about living. Government 

censorship of an adult's private 

thoughts would . . . raise havoc with the 

individual's jjersonality . . 

Despite these findings, which were rejected 

totally by President Nixon, Fleishman 

commented that a $250,000 grant from 

the Law Enforcement Assistance Administration 

(and Father Hill and his Morality in 

Media group) was allotted to implement the 

censorship activities advocated by the minority 

of the commission. Morality in 

Media, he stated, had been involved in taking 

pictures of a widely publicized sexploitation 

film and then passing out the photos 

to people in New York, purportedly to urge 

them to boycott the movie. 

Citing government moves which could be 

interpreted as steps toward greater control 

of the electronic media, Fleishman also disclosed 

that a militant civic group had 

singled out theatres for "assaults on X-rated 

films," in addition to "staking out" book 

stores. Explaining the potential visitor to a 

pornography shop "has a tendency to fall 

into the freakish category." a spokesman 

connected with this activity stated, "We 

have at several smut locations across the 

nation hidden cameras taking pictures of 

everyone entering the premises of the pornography 

palaces. Their pictures will be 

filed in our local offices to work in conjunction 

with the local police departments." 

." 

Reference to Film Seizing 

Fleishman referred to Justice Ashburn's 

condemnation of mass seizures of books in 

violation of constitutional rights, in which 

Judge William C. Mathes' aphorism was 

quoted: 

"The rights of good men are secure only 

so long as the rights of bad men also are 

protected . . . We are required to remember 

that, when government itself becomes lawbreaker, 

the foundations of our freedoms 

are weakened and, unless official oppressors 

are restrained, those foundations may completely 

collapse." 

In the same vein, Fleishman said a threejudge 

statutory court, in condemning the 

vigilante-type activities of film-seizing law 

enforcement officials, declared: "If the materials 

are found to be obscene, there are 

adequate remedies under the criminal laws 

of both the states and federal government 

to punish those responsible for their circulation. 

But censorship in advance of such a 

finding is not permitted. Nor is a mass 

police raid undertaken without due process 

for the purpose of punishing those who publish 

materials found hateful by a majority 

of the citizens. 

"The censor and the illegal police raiding 

party are even less welcome in this country 

than the peddler of execrable sex materials 

and with good cause. If such activity ... is 

not promptly rebuked and redressed, who 

will call an eventual halt and where will it 

be called when the civil liberties of all the 

citizens become more and more eroded in 

the name of 'decency?' " 

BOXOFFICE :: April 16, 1973

! 

Ibu are invited 

to attend the 

Twentieth 

Centuiy-Fox 

Marketing Seminar 

introducing the greatest 

summer product in our histoty 

44 

"The Sound Of Music" 

Battle For The Planet Of The Apes" 

44~ 

"The Neptune Factor" 

"The Legend Of Hell House" 

"The Last American Hero" 

Emperor Of The North Pole" 

Our vintage year in progress!

Select the 

Twentieth Centuiy-Fox 

Marketing Seminar 

most convenient to jou. 

Los Angeles .... Little Theatre, 20th Century-Fox Studios, 10201 W. Pico Blvd. - April 24 

Atlanta . Broadview Cinema, Broadview Shopping Center, 2.581 Piedmont Rd. - April 26 

. . 

New York UA Eastside Cinema, 919 Third Ave. (Between .'i.'Sth & 56th St.) - May 1 

Chicago Carnegie Theatre, 1026 North Rush St. - May 2 

Dallas UA Cine's 1&2, 5540 Yale Blvd. - May 3 

Toronto lO University Theatre, 100 Bloor St., W.Toronto - May 10 

All Seminars — 9:30 a.m. 

We will present to you the full, exciting marketing programs 

on each of these pictures -custom designed in the 20th manner 

to make this truly a summer to remember. 

We hope you will be part of our marketing team. Contact 

your local Fox representative. 

-Best regards 

PETER S. MYERS 

Vice President. 

Domestic Distribution

20th-Fox Executives Hold Marketing Parley in Hollywood 

Peter S. Mjers. vice-president, domestic distribution (front 

row, fourth from right) and Jonas Rosenfield jr., vice- president, 

advertising, publicity and promotion (front rovf, third from left) 

recently led a 20th Century-Fox marketing meeting at the company's 

home office in Hollywood on eight major upcoming films, 

including "Emperor of the North Pole," "Battle for the Planet 

of the Apes" and the re-release of "The Sound of Music." Myers 

and Rosenfield are shown here with members of the sales and 

advertising, publicity and promotion staffs, most of whom flew in 

from around the country to attend the meeting. 

Commencing on April 24, 20th.Fox will conduct a series of 

marketing seminars on each of the eight pictures the company 

has set for summer release. The cities and places where these 

meetings will be held are listed in the 20th-Fox advertisement on 

pages 6 and 7 of this issue. 

Substantial Disney Gains 

Over Fiscal 72 Results 

BURBANK, CALIF.—Earnings per share 

increased from 31 to 36 cents over the 

second quarter of fiscal 1972 for Walt Disney 

Productions, according to Donn B. 

Tatum chairman of the board, who was 

reporting on the company's second quarter 

of its fiscal year, ending March 31. 

Total second quarter revenues this fiscal 

year were $86,451,000, compared to $75,- 

421,000 last year; net income this year was 

$10,406,000, compared to $9,056,000 for 

1972's second quarter. Tatum also gave 

these encouraging figures for the company's 

sixth month report, ending March 31: 1973 

revenue of $155,367,000; $133,854,000 in 

1972. Net income of $15,430,000 for this 

year; $14,409,000 for the first six months 

of fiscal 1972. Earnings per share: 54 cents 

this year; 50 cents in 1972 on a fully diluted 

basis. 

Crown Int'l Has Largest 

Quarterly Release Slate 

HOLLYWOOD — Newton P. Jacobs, 

president of Crown International Pictures, 

announced the heaviest quarter release 

schedule in the history of the company. 

Kicking off the slate will be "Little Laura 

and Big John," starring Karen Black and 

Fabian Forte which is set for May release. 

Scheduled for June is "Superchick," with 

Joyce Jillson, Louis Quinn and John Carradine. 

July's release is the currently acquired 

Glenn Ford "Santee" which also stars 

Dana Wynter and Michael Burns. 

Negotiations presently are under way for 

an important property which will get an 

August release, according to Jacobs. Promotion 

tours are being scheduled for stars of 

the films to launch each picture, 

he adds. 

National General Theatres 

Promotes Bothwell. Sutton 

LOS ANGELES—Bob Bothwell has been 

promoted to vice-president of National General 

Theatres, Inc., and division manager of 

the Eastern division, it is announced by Nat 

D. Fellman, president of the Los Angelesbased 

theatre circuit. Bothwell succeeds 

Henry R. Burger, who has resigned. 

Bothwell, who moves to his new pyo&t in 

New York from San Francisco where he 

has been a district manager in the Northern 

Pacific division, will have supervision of 

over 30 theatres in 

Massachusetts, Rhode Island. 

New York, New Jersey, 

Ohio, Illinois, 

Tennessee, Alabama and Louisiana. 

A veteran showman, Bothwell has been 

with NGT and its predecessor companies 

since 1937 and has served in various executive 

positions in theatre operations, booking, 

film buying, advertising promotions and real 

estate. 

James R. Sutton has been promoted from 

his present post as administrative assistant 

in Los Angeles to San Francisco as a district 

manager in the Northern Pacific division 

headed by Roderick Smith, vice-presiderit. 

Sutton started his career with the firm's 

Midwest division in 1946 and has served 

as theatre manager and also supervised the 

opening of several flagship theatres in the 

Rocky Mountain states. 

Plans for VCI Convention 

Are Nearing Completion 

DUBLIN, IRELAND—Plans are nearly 

completed for the 46th annual Variety Clubs 

International convention here the week of 

May 6-12, it was announced by Sherrill C. 

Corwin, VCI president. The second international 

convention for Variety in Dublin, 

the event is expected to attract from 800 to 

1,000 from 40 clubs worldwide. The convention 

committee, headed by chairman 

Rick Bourke and Dermod Cafferty, immediate 

past chief barker of Variety Tent 41 of 

Ireland, has been working with Prime Minister 

Jack Lynch and Ireland's ambassador 

to the U.S., William P. Fay. 

Convention headquarters will be in the 

Burlington Hotel, with delegates also staying 

at Dublin's Intercontinental and the Gresham. 

All events except the annual women's 

luncheon will be staged in the Burlington. 

Election of officers will conclu4e the final 

business session Friday, May 11, with film 

producer Mike J. Frankovich presently the 

sole nominee to succeed to the presidency. 

Other highlights will include a secondnight 

cocktail and dinner party, along with 

Irish entertainment, with Sir William "Billy" 

Butlin, now chief barker of the Irish tent, 

as host; the annual Heart Awards banquet, 

sponsored by Pepsi-Cola, with American 

International Pictures president Sam Z. 

Arkoff heading the awards committee, and 

the annual Humanitarian Awards banquet, 

sfKJnsored by Coca-Cola. 

Recipient of the Humanitarian Award will 

be Butlin, who has contributed more than 

$2,000,000 to Variety charities. 

8 BOXOFFICE :: April 16, 1973

Antipornography Bill 

Faces Pennsylvania 

HARRISBURG, PA.—Pennsylvania 

legislature, 

like the general assemblies of other 

commonwealths or states, is struggling with 

the controversial antipornography issue. A 

new bill proposed in the Keystone State is 

so bold that its language could not come out 

in print in family newspapers. 

When federal and state courts last year 

found state obscenity laws unconstitutional, 

a race was on to come up somewhere with 

a so-called obscenity piece of legislation 

which could hold up. Members of the Senate 

and House in Pennsylvania report that 

there is little opposition to enactment of 

new laws, but just how can this come 

about? Controversial issues include who 

would have the authority to proceed against 

porno book stores and XXX movie theatres? 

. . . How many days should the courts be 

given to act on suits seeking to enjoin the 

display or showing of material believed by 

someone to be obscene? . . . How is it 

constitutionally possible to write a law to 

prevent the accidental viewing of obscene 

material in book stores, advertisements for 

movies or at drive-in theatres? 

Presently both House and Senate bills 

allow almost any elected officials to seek 

to shut a movie or book store. 

A case brought by Allegheny County 

District Attorney Robert Duggan against 

the Liberty Theatre in Pittsburgh and Robert 

Benanoti found the court ruled: "The 

purpose of the preliminary injunction is to 

preserve the status quo as it presently exists 

or existed before the acts complained of and 

thus temporarily prevent irreparable gross 

injustice. Believing that the procedures applied 

in this case lacked the safeguards demanded 

by the First and Fourteenth amendments 

to assure nonobscene material the 

constitutional protection to which it is entitled, 

we must reverse the decree of the 

court." Justice Samuel Roberts issued a concurring 

opinion. 

In the Senate also is a bill, introduced by 

Sen. Edward Howard, Bucks County, 

which would attempt to regulate and stop 

public display of offensive sexual material. 

While there's apparently no way to halt 

the showing of X-rated movies. Rep. Edward 

M. Early, Ross Township, drafted a 

House bill calling for a 20 per cent tax on 

the admissions to all movies restricted to 

adults only. He has many co-sponsors. 

Mature Enterprises Fined 

$100,000 in 'Throat' Case 

NEW YORK — Judge Joel Tyler has 

levied a $ 1 00,000 fine against Mature Enterprises, 

Inc., for the showing of "Deep 

Throat" at the New World Theatre. The 62- 

minute motion picture which opened at the 

midtown movie house June 12, 1972, recently 

was ruled obscene by Tyler, who heard 

the case without a jury. 

The fine, said the judge, was "not excessive" 

and was "well within the means of 

defendants to pay and would accomplish the 

intent" of the state's obscenity statute. 

Roy White Declares New 'Peak 

Can Be Reached by Industry 

MEXICO CITY—"The public is 

reacting 

in enormous numbers to entertainment in 

theatres," Roy B. White, president of the 

National Ass'n of Theatre Owners, told 

members of the Theatre Equipment Ass'n 

Wednesday (2) at the kickoff luncheon of 

the second annual TEA convention in the 

Maria Isabel Sheraton Hotel here. "Grosses, 

as I predicted last year at Newport Beach, 

as perhaps some of you will remember, are 

through the stratosphere. The 'Love Story' 

peak, as I predicted, has indeed become a 

plateau in relation to this year's 'Godfather' 

peak. The 'Godfather' peak will become a 

plateau in relation to tomorrow's—who 

knows? Perhaps some exhibitor, technician, 

theatreman, equipment man, newspaper 

man or some unknown producer will cause 

next year's peak picture to be made." 

Citing the need for proper presentation 

of motion pictures. White declared that 

everyone in the industry needs to realize 

anew that strong, viable theatrical exhibition 

is the very underpinning, the foundation 

and the springboard for the life of the 

film arts. "Any other form of peripheral 

exhibition is, as has been proven, a oneway 

road to mediocrity," he jwinted out. 

Says Movies on Planes Are Ruined 

Describing the showing of a movie 

aboard the jetliner on which he had traveled 

to Mexico City, White called the results 

"horrible to behold," with distractions on 

every side and the film projected on a 

"small screen with a baseball-sized dent 

right in the middle." The feature shown, he 

stated, was "a magnificent motion picture, 

a work of art, a combination of sight, 

sound, music, literature and intellect . . . 

forged into an incredibly complex motion 

picture being offered, in my estimation, under 

extremely poor conditions—as an adjunct 

to the free drink and the obligatory 

meal." Asking what other actors or actresses 

would consent to perform under such circumstances. 

White charged, "The film art 

presently is being subjected to cruel and 

{wtentially disastrous treatment by those 

who control its creation." 

Theatres are being built at an annual 

cost of $200,000,000 per year, he reminded, 

beautiful and functional theatres that have 

the capability of presenting the film art in 

the proper frame of reference and as it was 

intended to be presented. 

"I am deeply disturbed by the rush to exhibit 

this industry's works of art in airplanes, 

boats, store rooms, dingy hotel 

rooms, on oil well platforms and, I suspect, 

film masterpieces soon will be available in 

other public places now charging ten cents 

for the convenience," he remarked. 

White expressed the hope that the creative 

community—which he called "the 

keeper of the keys to the kingdom of the 

film art"—is not so career and profit-oriented 

that it will permit the greatest art 

form the world has ever known to be 

desecrated, demeaned and distorted in this 

manner. He lauded a statement by actor 

Charlton Heston, who commented on the 

"bounce-back" of the industry from recent 

difficulties, just as it previously had reacted 

to the Consent Decree and the advent of 

TV. Heston also made these points: "Our 

technicians, directors, actors and producers 

are breaking their tails to reach audiences 

with better pictures. Companies are learning 

to do more with less and seem eager for 

new projects. There seems to be a change 

in moods, a feeling that we are definitely 

on the upswing. So let's not let them talk us 

down. We are part of a vital, growing business 

and it begins to look like it's going to 

stay that way." 

"Even if those who should shoulder the 

responsibility of restraint and sound judgment 

fail to do so," White told the TEA 

members, "you and the f)eople you represent 

can further widen the technological gap. 

Actually, it's more of a chasm between 

high-impact, audience-involving theatrical 

exhibition, which enhances the film art, as 

opposed to the peripheral exhibition which 

degrades the film art." 

Recalling the screen greatness displayed 

in such productions as "This Is Cinerama," 

now doing landslide business in its reissue 

run. White emphasized that the public is 

seeking impact, involvement and illusion 

and that the technology is available to 

deliver cinema at its finest. "We must and 

we most certainly should give 220,000,000 

people what they want," he said. "We can 

do it!" 

Film Art Still Needs to Grow 

Everyone in the motion picture industry, 

White emphasized, has a chance for a bright 

future and a great reward, "if in our haste 

for expedience, we don't foil that chance." 

The time is now, this instant, he said, regardless 

of the category, to stand up and be 

counted and to recognize the responsibility 

to the furtherance and to the continuity of 

high-impact, innovative and technically perfect 

theatrical exhibition. 

"We know no 

bounds," White declared. 

"We are not restricted by the perimeters of 

a little black box. Let the entire theatrical 

motion picture industry allow its collective 

imagination to run wild. We and we alone 

can provide the surroundings of the phenomenon 

of audience participation. We and 

we alone can create the true illusion and 

thus provide the legendary magic carpet 

for escapism." 

Looking to the future. White reflected: "I 

hope that the leaders of the creative community 

will exercise a responsibility to the 

continuity of the film art, which is still in its 

infancy, and help it to mature and properly 

develop ... I think they will. I think we 

must help them—and I know they will." 

BOXOFFICE :: April 16, 1973 9

— 

THE FOOD BUYER, EXHIBITOR STYLE 

By OSCAR A. BROTMAN 

President, Brotman & Sherman Theatres 

Time 

Place 

July 1, 1973 

Chicago 

Consolidated Foods has just purchased 

Academy Pictures and has embarked on a 

policy of switching its key personnel in its 

varied companies. 

The following telephone conversation was 

recorded between a Mr. Jones, city buyer 

for A & P and a Mr. Smith, branch manager 

of Beatrice Foods, a subsidiary of Consolidated 

Foods (Mr. Smith was formerly 

branch manager for five film companies). 

Jones: 

How are you? 

Smith: What difference does it make? 

What's on your mind? 

Jones: (timidly) I want 100 cases of Mrs. 

Pease Peas, No. 1 size, at 15'/2 

per can. 

Smith: We don't sell 'em flat any more. 

Jones: 

What do you mean? 

Smith: We sell 'em on percentage only 

90-10. 

Jones: 

When—Well—OK. 

By the way, how's Sara Lee Cheese 

Cake selling? 

Smith: Terrific. In Detroit they held them 

out, I mean, they cracked a new 

house record despite a bad review 

by the local newspaper's "Hint to 

the Housewife" columnist. 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Fine, put me down for 100 gross. 

That's what you think! 

What do you mean? 

My booker tells me you ain't bought 

one lousy marinated Cinnamon bun. 

That's right, they're lousy. 

That's tough. I get an order for 

cinnamon buns or no cheese cake. 

Geeze—We bought 50 gross in 

Cleveland and haven't sold a one. 

We can't use 'em. They're awful. 

No buns—no cheese cake. 

(muttering) OK. Mark me down 

for 50 dozen. 

You're down for 

100 gross. 

I see you have a big campaign on 

chocolate crackers. I tasted 'em 

they're great and they ought to go 

big— put me down for 1000 gross. 

Not so fast. National Tea, Kroger, 

Jewel Tea and a bunch of crummy 

independents want 'em too. 

So? 

So we're putting 'em out on hid. 

You'll get a letter in a day or two. 

And let me give you a tip. This 

number is hot. If you expect to get 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

'em, you better reach for 'em in 

your bid. 

(tizzily) Boy, I sure miss your 

predecessor. 

(angrily) What's that you say? 

(hurriedly) Ah, er— I mean I'll have 

to get a food assessor. 

By the way. Lunkhead, in the same 

envelope we're sending out bids on 

a new product we're coming out 

with on Christmas Day. 

But this is still July? 

So what? You think we're going to 

let them other companies steal the 

best playing time of the year. 

What is 

the new item? 

Barbecued Cheese Blintzes. 

What? 

You heard me. New York tells me 

they've started to mix the cheese 

and it looks terrific. 

You mean you don't have the 

finished product yet? 

So what. Do you know who's mixing 

it? Andy, the chef at the Waldorf. 

Jones: But—But . . . 

Smith: Don't but me—The bid letter will 

be out in a couple of days and 

you'll have two days to send in your 

bid. 

Jones: But I haven't seen it— I haven't 

tasted it— I haven't . . . 

Smith: Are you trying to give me a hard 

time?—You better put in a bid on 

Barbecued Cheese Blintzes or I 

won't consider you a regular customer. 

Jones: (sinking) Suppose they don't sell, 

will you take any of 'em back? 

Smith: 

Are you kiddin'! You know we can't 

adjust a bid—Now what else do you 

want? I ain't got all day to talk 

to you. 

Jones: (timidly) I got a little complaint to 

make. You don't mind if I tell you 

about it? 

Smith: If you must. 

Jones: We ran a full-page ad in all the 

papers yesterday and used about 

Va 

of a page advertising Mrs. Pick's 

Pickles and your shipping department 

refused to send them out. All 

our managers received countless 

complaints from irate customers. 

Why were our pickles held up? 

Smith: Hold the wire a minute until I 

check with our accounting department. 

Smith: 

Jones: 

Smith: 

Jones: 

Smith: 

Jones: 

Jones? 

Two Minutes 

Yes, Sir. 

Later 

I put a hold on your pickles because 

you haven't paid for those 

cinnamon buns. 

But we're good for the money. 

Not with 

me you ain't. 

But, Mr. Smith, A & P is a fairly 

large company. We carry substantial 

sums in all the leading banks in . . . 

Smith: I don't care if you own the damn 

banks. I put a hold on your pickles 

and the shipper ain't gonna release 

'em until you pay for every damn 

bun. 

Jones: (resignedly) OK. I'll get the accounting 

department to send over 

a check in the morning. 

Smith: Better make it certified. Now what 

do you want? 

Jones: I like the national campaign on 

Metrecal. Put me down for 1000 

gross. 

Smith: Not so fast. 

Jones: 

What now? 

Smith: I want preferred playing time. 

Jones: 

What! 

Smith: I mean preferred position. You been 

giving us a couple of 5-foot shelves 

in some of your stores. I want a 

dozen 10-foot shelves, in every 

store, right next to the cashier, or 

we won't sell you the product. 

Jones: (dizzily) Anything else? 

Smith: Yeah! don't forget we want $500.00 

a store toward the advertising campaign. 

Jones: (sighing) Anything else? 

Smith: Yeah! that Metrecal is a hot number. 

I'll want front money on it. 

Jones: By the way. I understand you used 

Smith: 

to be in the film business. May I 

ask you for a little advice? 

Well? 

Jones: I understand Loews just bought our 

company. Bernie Myerson tells me 

I got a chance to be a film buyer. 

Do you think it would take me 

long to learn the customs of the 

trade? 

Smith: Naw, you buy groceries from me 

for a month and you'll learn everything 

you need to know. 

Jones: Gee, thanks a lot. So long. 

Smith: 

Goodbye. 

10 

BOXOFHCE :: April 16, 1973

BOXOFFICE Predlcfs: 

This "DECEMBER" will warm YOUR Summer boxoffice! 

Hteljove 

Her Dec^miDei: 

Thar Story. 

SometNngto 

Remember. 

RRSIARTISTSPRfSENTS 

BOXOFHCE :: April 16, 1973 11

His Love. Her December. 

Their story. Something to Remember. 

VARM DECEMBER 

idemy award winner Sidney Poitier has, with his secl 

directorial assignment and first production for First 

ists, 

crafted a beautiful love story that will move, ex- 

! and delight the spirits of millions of movie-goers next 

morial day and throughout the Summer of 73. Filmed 

location in the most famous and colorful landmarks of 

;land, Poitier, director and star, fills 

torcycle races, helicopter flights, 

the screen with 

and many, many rontic 

interludes amid breathtaking countryside tableaus. 

e most exquisite of all his trappings is newcomer 

her Anderson who plays Catherine, the niece of an 

ican Embassy ambassador, who enjoys making people 

ostly men and mainly Poitier ) 

believe she is either an 

jrnational spy or a woman of the night. The humor 

1 developing romance that builds between Poitier, as 

lerican Matt Younger, and Ms. Anderson are the marous 

ingredients that make A WARM DECEMBER 

h great entertainment. 

ditional pluses come from the music of Coleridge 

-kinson who places the beat, whether it be african 

ims or lovers symphony, exactly where it fits best. And 

nk Lawrence Roman's deft script which producer Mel 

cker recognized as an excellent Poitier project. A 

S.RM DECEMBER is indeed something truly to 

lember. 

ST ARTISTS PRESENTS SIDNEY POITIER IN "A WARM DECEMBER" . 

STARRING ESTHER ANDERSON • YVETTE CURTIS • JOHNNY 

;KA • GEORGE BAKER • EARL CAMERON • DIRECTED BY SIDNEY 

TIER • PRODUCED BY MELVILLE TUCKER • WRITTEN BY LAWRENCE 

', 

"A WARM DECEMBER 

THE MOVIE TO REMEMBER . 

" 

. . WITH 

THE LOOK OF LOVE! 

f'i< 

Ijove. 

Her December 

Their Story. 

Something to Ftemember 

FIRST ARTISTS PRESENTS 

:His 

; iJDN«i;.;Her;B^n^r:;||ieir^^ 

RRSmilSISPfiEStNIS 

i«lDlSICY'«POlTreB^ 

IN 

êcerivêr 

....ESTHER ANDERSON. 

JOHNNYSEKKA-GEORGEBAKER- EARICAMERON 

Diiecled by SIDNEY POITIER 

Produced by MELVILLE TOCKER 

Witaby LAWRENCE ROMANMusicI 

TAYLOR PERKINSON- Technicolor" 

Ad A 

Coslaifing, LJ I HlK ANuLKbUN YVEllE CURTIS JOHNNY SEKKA • GEORGE BAKER EARICAMERON • Diiecled by SIDNEY POITIER 

Wuced b^MELyiLlfMERWiiilen by LAWRENCE ROMAN-Music by COLERIOGETAYlORraKINSON 

ANATIONALGENERALPICTURESRELEASE 

PG 

THEATRE 

Technicolor* A^^ 

nMnu cuiotNa sikcbteo

' 

Audiences of every makeup will be attracted to the heartwarming, 

tender, yet joyous relationship of stars Sidney 

Poitier and Esther Anderson via the abundant newspaper-print 

looks created by National General for this First Artists film. 

The key ad design (featured on the cover of this section) 

presents the two in a walking embrace. Other ads pictured on 

these pages offer a similar mood in different settings and 

positions. The copy remains the same in oil: "His Love. Her 

December. Their Story. Something to Remember." While the 

love story look of "December" is aimed at all movie-goers, ad A, 

with a slight variation in copy ("The American Dude and The 

African Lady" precede the basic ad lines indicated), will appear 

full-color and full-page in Ebony, Jet Essence, Encore and 

Black America the big national magazines with a built-in 

black readership. 

HisLova 

Her December. 

Their Story 

Something to 

Remember. 

His Love 

Her December. 

Their Story. 

Something to Ftemember 

•POITIER, 

IN 

«©EGE]VlBEK, 

(i)slamng CO I 

DLR HINULf\OUI^ YVETIE CURTIS JOHNNYSEKKA GEORGE BAKEK 

EARLCAMEIiONOiiecledbvSIDNEYPOIllER-PioducedbyMELVILEEiyCKERWdllenbvLAWRENCE ROMAN 

FKIWllSISPRtSENlS 

Music byOlLERIOGE-TAyLORPERKINSON ktinicolo' A VEROON ffiODUCTIONS ilD FIRST ARTISTS FILM 

ANATIONALGENERALRCIURESRELEASE fR\ |PG| ^l^ll^^HJH^JlS^^ | 

THEATRE 

Costarnng 

*f)ecen\ber 

ESTHER ANDERSONyWITECURTISDHNNYSEKKAGEORGEBAKER 

EARL CAMERON Directed by SIDNEY POITIER Produced by MELVILLE TUCKER lilteo • by LAWRENCE RO»MN 

Music by COLERIDGE-TAYLOR PERKINSONTechnicolorAVERDONPRODUCTIONSLTDFIRSTARTISTSFILM 

A NATIONALGENERAL PICTURES RELEASE /RN [PG| ITSiîrPJg? 

THEATRE 

Complementing the print look is a teaser trailer, regular trailer 

and TV spot campaign that blends the love theme with the 

more adventure-oriented aspects of the movie (Motorcycle 

races and international intrigue) with visual excitement and 

color. Two radio spots have been created to provide a total sell 

to listening audiences. And NGP is also making available D. J. 

Fred Robbins' recorded interview with Poitier and musician 

Coleridge-Taylor Perkinson for additional extensive radio 

coverage. 

The overall feel and look created by National General for "A 

WARM DECEMBER" is stylish and exciting. And the results 

should be the same. 

BOXOFFICE :: April 16, 1973 IS

GALA PREMIERES 

"A Warm December" will have its first openings 

in 15 key U.S. cities on May 23. Major 

premieres ore currently being planned and in 

New York the film will play at the newest 

deluxe motion picture house on Broadway, the 

National Theatre. 

iz 

As with any film that has a 'superstar,' "A 

Worm December" has been closely scrutinized 

by the national press. Sidney Poitier has agreed 

to do a series of carefully prepared national 

interviews. He will appear on the network 

"Soul" TV series and the Dick Cavett Show is 

interested i'n doing a 90-minute nationwide 

show, which would trace the entire career of 

Sidney Poitier. 

^ 

The beautiful and talented newcomer Esther 

Anderson will 

fly to New York for a series of 

interviews with the nationally syndicated columnists 

and both Vogue and Harper's Bazaar 

have expressed interest in photographing her. 

After appearances on all the major network 

shows, Ms. Anderson will go on a cross-country 

tour on behalf of "A Warm December." 

^ 

Sidney Poitier directs an African singer in a 

scene from "A Warm December," which lends 

itself to publicity breaks in music sections of 

newspapers. And the fact that he is 

both the 

director and star of the film also should garner 

news attention. 

16 BOXOFHCE :: AprU 16, 1973

AND PUBLICITY 

National General Pictures has been sending 

out G bi-weekly newsletter called "A Warm 

December" News, since mid-January to more 

than 400 entertainment editors throughout 

the country. This newsletter contains pertinent 

and newsy information about the film and the 

pickup has been excellent. 

Numerous tieups are inherent in this montage 

of scenes from "A Warm December." For one 

thing there is the motorcycle scramble that 

adds unusual excitement in the film and affords 

tieups with motorcycle dealers and sporting 

goods stores; fashion stories based on the 

garments worn by the stars make for another 

excellent outlet. 

A Press Kit will 

be on the desk of every newspaperman 

by early spring; it contains both a 

black-and-white and color fashion layout. The 

fashions have been designed by three of the 

major fashion designers in 

the world; American 

Arthur McGee and English women Zandra 

Rhodes and Thea Porter. National General 

has also prepared a 3-page, full-color product 

folio. 

A major job of pre-selling has already been 

done to help launch the Spring and Summer 

openings of "A Warm December." 

MIHIK- P 

@i;£s@ 

^ 

A screening program commenced in early February 

and leading editors of the national magazines 

have already seen the film a'nd 

major 

breaks are expected later this Spring and early 

Summer. 

SIDNEY 

POITIER 

IN NEW MOVIE 

This top-of-the-front-page reference to Sidney 

Poitier's new picture is an indication of the 

pickup and interest on the part of Black publications. 

BOXOFFICE :: April 16, 1973 

17

"A WARM DECEMBER" 

PROMOTIONS 

PAPERBACK BOOK 

Lancer Books, who were instrumental 

in the distribution of such phenomenal 

best-selling paperback books as "Lady 

Sings the Blues," "Young Winston" 

and "Shamus," will distribute a paperback 

edition of "A Warm December." 

it will be in the bookstores by late May. 

A- 

HK :::,:;:.:;':::" n. v.>i!.l li.'.ili 

oHhi 1. J,,4 I,> -„ii.|.-, 

tiBUrc—« »ii.l. It, .•.,.. ...T.!, 

1()(;eihek 

thi'l |'..UI>.I I.O.—t

;5!e(KeM^ > > 

< < 

5%

Switzerland Trip Tickets 

Given in 'George' Contest 

HOLLYWOOD—The drawing for six 

round-trip tickets to Zurich, Switzerland in 

the 

CALENDAR IE EVENTS 

APRIL 

Capital Productions-Air Canada national 

promotional contest for the film "George" 

was held at the Tail o' the Cock Restaurant. 

Although the film has played nationwide, 

Texas patrons took the lead with four winners, 

followed by two from Los Angeles. 

The drawing was conducted by Michael 

Brennan, CPA, and Lou Peralta, Capital's 

vice-president. 

Sol Fried, president and chief executive 

officer for Capital Productions presented 

two additional trips to W. A. Gartley, 

manager of the UA Del Amo Theatre in 

Torrance, (shown above), for the best campaign 

in the Los Angeles county which 

covered every angle from teasers to letters 

to the editor and promoted gifts. John Baldwin, 

Air Canada's president, stated that his 

company is extremely pleased with the results 

of the contest, and "we look forward 

to similar opportunities in the future." 

Andres Sanz Assumes New 

Foreign Duties for WB 

BURBANK, CALIF.—Andres Sanz, recently 

named supervisor for central and 

South America by Myron D. Karlin, vicepresident 

of foreign operations for Warner 

Bros. International, has assumed his 

duties at the company's home office at 

the Warner Studios in Burbank. 

Sanz, an industry veteran, formerly was 

assistant to the vice-president in charge 

of foreign sales for Cinema Center Films. 

Madrid-educated, Sanz was general manager 

of Paramount Films of Espana from 

1967 to 1969; general manager of Paramount 

Films of Argentina between 1964 

and 1967, as well as general manager in 

Colombia from 1959 to 1964, and assistant 

to the Paramount divisional manager for 

Latin America for six months in 1959. 

NGP Acquires Release 

Of 'Extreme Close-Up' 

NEW YORK—National General Pictures 

president Charles Boasberg has announced 

the acquisition of Michael Crichton's 

"Extreme Close-Up" for United States 

and Canadian distribution this spring. The 

screenplay is by Michael Crichton, best-

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating Program. 

Title Distributor Rating 

The Beast and the Vixens (Shermart) 

Beyond Atlantis 

(Dimension) 

Catch My Soul (Cinerama) 

Eroticon 

(Adelphia) 

The Gardener (United Marketing) 

Night Watch (*) 

(Avco Embassy) 

Run, Virgin, Run (International 

Producers) 

Shaft in Africa (MGM) 

Stacey 

White Sister 

(New World) 

(Columbia) 

[*) Supersedes roting listed in Bulletin No. 225. 

PG 

PG 

® 

PG 

m 

m 

Wiethe Charts 22-City Tour 

To Promote 'Little Laura' 

BEVERLY HILLS—Cincinnati exhibitorturned-producer 

Lou Wiethe is scheduled 

for a 22-city tour to launch his first film, 

"Little Laura and Big John," starring Karen 

Black and Fabian Forte. Crown International 

has scheduled the picture for general 

release in May. 

Wiethe, an award-winning veteran exhibitor, 

is the recipient of many top showmanship 

awards during his 30 years in exhibition, 

including Boxoffice's Showmandiser 

award for his outstanding campaigns 

as an exhibitor. Wiethe is scheduled for a 

full round of newspaper, radio and TV 

interviews as well as theatre appearances. 

Jewison to Produce Film 

About General Wingate 

NEW YORK—The brilliant, unconventional 

military career of British General 

Orde Wingate, will be brought to the screen 

by producer-director Norman Jewison, in 

his next film for United Artists, it was announced 

by David V. Picker, president and 

chief executive officer. 

Jewison, now editing "Billy Two Hats," 

filmed in Israel for United Artists, previously 

produced and directed the enormously 

successful "Fiddler on the Roof," also for 

UA. 

He also is currently completing post-production 

work on the rock opera film, "Jesus 

Christ 

Superstar." 

William Charles Doyle Dies 

NEW YORK—William Charles Doyle, 

secretary and a director of Warner Bros. 

Australia, Pty. Ltd., died Friday, March 

30, of a heart attack in Sydney, Australia. 

He had been with WB for 40 years. 


Plug MGM's 'Cat Dancing' 

On Merv Griffin Show 

NEW YORK—"The 

Man Who Loved 

Cat Dancing," MGM film in production 

in Gila Bend, Ariz., received a major plug 

Wednesday (11) as Merv Griffin devoted his 

entire 90-minute syndicated TV show to 

interviews taped on location. Star Burt Reynolds 

was the main speaker on the telecast, 

seen in major markets and presented on a 

delayed basis in more than 100 additional 

markets. 

Sarah Miles co-stars with Reynolds in the 

Martin Poll production of "The Man Who 

Loved Cat Dancing," also starring George 

Hamilton, Lee J. Cobb and Jack Warden 

with Richard C. Sarafian directing. Poll and 

the other actors also were interviewed on 

the show by Griffin. 

The film is now completing production 

near Kanab, Utah. 

New MTPS Brochure Lists 

Free Loan 35mm Shorts 

NEW YORK—Modern Talking Picture 

Service has just published a new brochure 

telling of free loan 35mm shorts available 

to theatres. The films are sponsored by 

business firms, trade associations, government 

units, professional societies and other 

organizations. 

All of the films are in color, with running 

times ranging from TVi to 27 minutes. The 

topics include almost every aspect of today's 

society: travel, sports, ecology, human relations, 

social affairs, etc. 

"Free Shorts for Theatres," the brochure, 

is available free by writing Bruce Thomas 

at Modern Talking Picture Service. 4 

Nevada Drive, Lake Success. N.Y. 11040. 

'Cross and the Switchblade' 

Bookings Up for Easter 

VALLEY FORGE, PA.—Gateway 

Films, which is based here, announces that 

"The Cross and the Switchblade." which has 

been in continual distribution since June 

1970, is now booked heavily for the Easter 

season. Pat Boone is starred in the religious 

film, based on the true life experience of a 

country minister to reform juvenile delinquents 

in New York City. 

Gateway Films, which acquired the film 

from Dick Ross and Associates, reports that 

bookings run from 150 to 300 per month. 

Ken Curtis, general manager of Gateway, 

was selected by Ricker College of Houlton. 

Me., as its distinguished visiting scholar recently 

after lecturing on film and the arts. 

AIP Distribution Deal 

Concluded in Portugal 

NEW YORK—Jules Stein, vice-president 

in charge of sales and distribution for 

American International Pictures Export 

Corp., has concluded a deal with Luis Silva, 

one of Portugal's foremost exhibitors-distributors, 

for the release of a number of 

AIP films. Included in the deal with Silva's 

Sociadade Importadora de Filmes, Ltda. are 

"Wuthering Heights," "Black Caesar," 

"Frogs" and "Dr. Phibes." 

A COMPARATIVE STUDY 

OF THE SEXUAL MORES 

OF OUR COUNTRY 

filmed in Washington, D. C. 

SOON TO BE RELEASED 

FOR INFORMATION 

CONTACT: 

METRO FILM 

DISTRIBUTORS 

1029 VERMONT AVE. N.W. 

SUITE 309 

WASHINGTON, D. C. 20005 

202-347-1325 

21

. . . Anne 

'^MfMiOod êfi4)nt 

Robert Sherman to 

'The Dark Tower' for 

Produce 

WB 

Warner Bros, and producer Robert M. 

Sherman have concluded negotiations for 

the filming of "The Dark Tower," an original 

screenplay by Alan Sharp, which Sherman 

will film through his Layton Productions, 

following his resignation from Sanford 

Productions. "The Dark Tower," according 

to Sherman, is an adventure drama 

concerning a lone wolf private eye, in the 

tradition of the classic 1940s genre. The film 

will be shot later this year on location in 

Southern California and the Florida Keys. 

Layton Productions also is partnered with 

Warners on "P.K. Harris," a projected film 

based on Sherman's original story, which 

concerns black pro football star . Film 

a . . 

rights to "The Tower," forthcoming novel 

of suspense by Richard Martin Stem, was 

acquired by Warner Bros. Concerning a 

Titanic-like disaster in the world's tallest 

office building, "The Tower" will be published 

by McKay in October of this year 

. . . Richard L. Bare and William T. Orr 

plan to make "Mayday, Mayday" as their 

followup to "Wicked, Wicked" which will 

be released this month by MGM. "Mayday, 

Mayday" will be filmed in Duo-Vision, a 

process developed by Bare and first used in 

"Wicked, Wicked," which uses two simultaneous 

frames of action printed on a single 

anamorphic 35mm frame. 

Gregory Peck Charts Start 

Of His 'Dragons' in May 

Gregory Peck plans to s.tart his film, 

"Here There Be Dragons," the end of May. 

This is his independent production based on 

the true story of Robin Lee Graham's solo 

round-the-world cruise on a 24-foot sloop. 

Joseph Bottoms will star as the young skipper. 

Charles Jarrott, who will direct, heads 

an advance location scouting contingent 

which has arrived in Australia. Members of 

group include the cameraman Sven Nykvist, 

production manager Frank Ernst and 

. . Charles 

location manager Ricky Green. Peck joins 

the group next week in Kenya . 

Band, recently returned from Italian film 

projects, has formed Schifo Films, with the 

company's first project to be a contemporary 

romantic satire, "Last Fox Trot in Burbank." 

Filming is due to begin immediately 

in Los Angeles locations, now that cast is 

being selected. Band will produce and 

direct the original screenplay by Bill Haggard 

and Sam Vaughn. Tom Cecato is the 

cinematographer . . . Walter Seltzer will 

produce MGM's "The Palermo Affair" as 

his third film in a row for the studio. A 

sweeping adventure story and intrigue in the 

Mediterranean campaign of World War IL 

"The Palermo Affair" was written for the 

screen by Joseph Landon from a novel by 

Colin Forbes published last year by E.P. 

Dutton and Co. Seltzer is currently prepar- 

By SYD CASSYD 

ing "Soylent Green" for release as MGM's 

Easter attraction . . . Albert S. Ruddy and 

Ralph Bakshi have arranged a co-venture to 

produce four features, both animated and 

live. The first is the previously announced 

"Coon Skin," a full-length black animated 

film for Paramount release. Bakshi, who 

wrote and directed "Fritz the Cat," will 

direct all four films under the Ruddy Production 

banner. 

Pine-Thomas to Start June 1 

On First of New Lineup 

Pine-Thomas Productions has scheduled 

June 1 as the starting date on the first of its 

new lineup of motion pictures, "The Unholy 

One," an exploitation-action film in 

which a set of female twins will be cast in 

the leading roles. Bill Thomas, who with his 

late partner Bill Pine made more than 100 

films for Paramount and United Artists, will 

produce from his own screenplay. John 

Bushelman will direct "Unholy One" and 

Monty Pearce will edit. A second feature, 

"Death Sentence," also will be written by 

Thomas and will go into production in 

October. Thomas is returning to film production 

after handling distribution of Pine- 

Thomas features for television . . . Ernest 

Tidyman, Academy Award-winning writer, 

set a schedule of three pictures for 1973 

production by his Ernest Tidyman Productions 

company. The trio is planned with a 

summer start of "Forfeit," adaptation of 

the Richard Francis novel which ETP will 

film in England for Columbia release. The 

next in line will be "Absolute Zero," to be 

shot with independent financing and then 

"Dummy" to be shot for 20th-Fox and 

Tidyman's company producing together 

with NOW Productions. The writer has 

completed screenplays on all three films . . . 

Filming for the Corman Company-United 

Artists picture, "I Escaped From Devils 

Island," started in Acapulco from a screenplay 

by Richard Adams, starring Jim Brown 

and Christopher George. William Witney is 

directing the film with Gene and Roger 

Corman serving as producers . . . Sherwood 

Price, Robert Vaughan's executive producer 

and partner in Ferdporqui Productions, left 

for Reno, Nev., for conferences with Robert 

Laxalt, to discuss the author's two newest 

works. They are "Sunday Morning 

Rain, a contempyorary western which is set 

in Arizona, and "High Village," about a 

medieval village in Northern Spain that is 

slowly disappearing. After the meetings, 

Price will fly on to Arizona to look for 

location areas . . . Fantasy Films has acquired 

the rights to Ken Kesey's "One Flew 

Over the Cuckoo's Nest," which Fantasy 

will film in association with the Bryna Co., 

with Saul Zaentz and Michael Douglas producing. 

The project will be wholly financed 

by Fantasy, as was the case with the company's 

initial feature, "Payday," currently 

being distributed by Cinerama Releasing. 

"Cuckoo's Nest," first published by Viking 

Press in 1963, has sold since over 4,000,000 

copies in the United States. It was adapted 

for the stage by Dale Wasserman in 1964 

with Kirk Douglas starring. Producer 

Zaentz is chairman of the board of the 

Berkeley-based Fantasy Records and Fantasy 

Films . . . Ray Stark and Neil Simon 

are joining forces to bring to the screen 

"The Sunshine Boys," Simon's new Broadway 

smash hit, which Stark will produce 

under his Rastar Pictures banner for Columbia 

Pictures. Simon will write the screenplay 

from the play about two great comic headliners 

who decide to reunite. Stark's latest 

film for Columbia, "The Way We Were," 

starring Barbra Streisand and Robert Redford, 

will be released later this year. 

Lorimar, Andrews to Produce 

The Tamarind Seed' Jointly 

Lorimar Productions and Julie Andrews' 

Jewel Productions signed an agreement to 

co-produce "The Tamarind Seed," as a joint 

venture. Based on Evelyn Anthony's novel, 

the picture will co-star Miss Andrews and 

Omar Sharif, with Blake Edwards producing 

and directing from his own screenplay. To be 

filmed in association with Sir Lew Grade's 

ATV Productions, Ltd., principal photography 

will begin later this spring on international 

locations, including London, Paris 

and Barbados, with Ken Wales as associate 

producer. Lorimar Productions president 

Lee Rich acquired screen rights to "Tamarind" 

for his independent company last 

year . . . Producer Lester Welch purchased 

the screen rights to "The Golden Keel," 

best-selling novel by Desmond Bagley, first 

purchased by Doubleday in 1965 and now 

in its ninth edition via Pyramid pocket 

books, and will reactivate his Lester Welch 

Productions to film the project. Janet Green 

has completed the screenplay and plans call 

for a late summer shooting in Europe, with 

an international cast . . . Robert Goulet 

purchased the screen rights to the book, 

"The Springing of George Blake," by Sean 

Bourke for independent filming by the star's 

Rogo Productions. The book deals with the 

escape from an English jail by superspy 

George Blake who subsequently fled to the 

Soviet Union . . . Sidney Sheldon will produce 

"The Naked Face," based on his own 

award-winning suspense novel. Sheldon is 

now completing the screenplay following 

preliminary talks with major distribution 

companies for his independent production 

Heywood will star in "The 

Brontes," which is now filming in London. 

Producer is Harry Fields with Francis Megahy 

directing from his original screenplay. 

Miss Heywood just completed starring in 

for London 

MGM's "Trader Horn" and left 

pre-production meetings for "The Brontes" 

. . . Miko Mayama, actress who starred with 

Burt Reynolds in "Impasse" has been set by 

director Henry Levin to co-star in Universal's 

"Thunderbolt," now being produced 

in Hong Kong. Bernard Schwartz is producing 

the Fred Williamson starrer. Miss Mayama 

will play the Eurasian mistress of a 

Chinese ship owner. 

22 BOXOFFICE :: April 16, 1973

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I 

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Md. NATO Honoring 

Jack L Whittle Sr. 

BALTIMORE—Jack L. Whittle sr. wiU 

be honored by NATO of Maryland at a 

testimonial dinner May 1 in the Green 

Springs Inn's Terrace Room on the occasion 

of his retirement as executive secretary of 

the association. The tribute will start with 

cocktails at 7 p.m. and dinner is at 8 p.m., 

according to John Recher, chairman of the 

event, and George Brehm, co-chairman. 

In advising exhibitors of the salute to 

Whittle, Maryland NATO said: "Jack, for 

over a half-century, has given of his time, 

his health and his expertise to all phases 

of the movie industry, wherever needed. 

We surely cannot let him leave our circle 

without some expression of our esteem for 

a man who has meant so much, for so long, 

to our industry, both to our members and 

to all his business associates. In our minds 

—and we feel sure you will agree—he has 

been 'The Godfather' of our industry. Please 

join with us on this memorable occasion 

so that his 'film,' too, will have a pleasant 

ending. Bring the Mrs. or come stag. We 

have tried to contact all of his acquaintances 

or co-workers but may have overlooked 

someone unintentionally. If you 

hear of anyone not receiving an invitation, 

please have him communicate with our 

office by phone." 

Subscriptions are $30 per couple or $15 

per person and dress is informal. Reservations 

should be made not later than Monday 

(23). 

James H. Moore Services 

Are Held in Baltimore 

BALTIMORE — Funeral services were 

held Wednesday (4) for James Hallman 

Moore, who started as an usher and ultimately 

became controller of F. H. Durkee 

Enterprises. Moore, 49. died Sunday (1) 

at St. Joseph Hosital after a brief illness. 

A native of Baltimore. Moore was a graduate 

of the old Mergenthaler Vocational 

High School, where he studied commercial 

art. During World War II he served in the 

Coast Guard. Moore was a member of 

Boumi Temple and its color guard, its Legion 

of Honor marching group, its Immediate 

Benefits and Ashlar associations, its 

Hamilton Shrine Club and its Glad Hand 

committee and other organizations. 

He is survived by his wife Josephine; 

three daughters, Mrs. Linda Engelman, 

Monterey, Calif.; Dona M. Moore, Baltimore, 

and Cheryl A. Moore, Baltimore; 

a son, James H. Moore, Bahimore; two 

sisters, Mrs. Hazel Schissler and Mrs. Niala 

Overman, both of Baltimore, and one grandchUd. 

Lewis Cinema in NT Plaza 

PARAMUS, N.J.—A Jerry 

Lewis Cinema, 

with a seating capacity of 350, will 

debut when a $2 million shopping center 

known as 35 Plaza is opened. Developed by 

Alvin Sauer, Emil Lucibello and Charles 

Convery, the 35 Plaza presently is scheduled 

to open by May 1 

'The Devil in Miss Jones Retains 

NY No. 1 Spot With 2nd Week 990 

NEW YORK — "The Devil in Miss 

Jones" kept its first place status in a second 

frame at the Lincoln Art, although its percentage 

slipped a few notches to 990. Still 

No. 2 in its tenth week at Trans-Lux East, 

"Last Tango in Paris" continued to gross 

720 on the scale. Third was "The Mack," 

debuting at the Cinerama (520) and RKO 

86th Street Twin II (610) with a 505 average. 

In fourth spot (third last week), "High 

Rise" earned 510 for the second week at the 

World. No. 5 "Godspell" had a third-week 

505 at Columbia II. "Such a Gorgeous Kid 

Like Me" was sixth, a 275 for the second 

time at the 68th Street Playhouse. 

On showcase, the big winners were 

"Black Caesar" and "Five Fingers of 

Death." 

^1 

(Average Is 100) 

Baronet Two People (Univ), 3rd wk 95 

Beekmon The Thief Who Came to Dinner 

95 

(WB), 6th wk 

Cinema Cries and Whispers (New World), 

I6th wk 

Cinema II The Effect of Rays 

Gomma 

135 

(2Qth-Fox), 

16th 130 

on Man-in-the-Moon 

wk 

Morigolds 

Cinerama ^The Macli (CRC) 520 

Columbia I White Sister (Col), 4th wk 45 

Columbia II Godspell (Col), 3rd wk 505 

Coronet Slither (MGM), 5th wk 200 

Criterion Wattstox (Col), 8th wk 170 

East 59th Street 2 Ludwig (MGM), 5th wk 195 

86th Street East Black Mama, White Mama 

(AlP), 3rd wk 150 

Lincoln Art ^The Devil in Miss Jones (Meatball), 

2nd wk 

Little Carnegie 

990 

Love You Rosa (Leisure Media), 

7th wk 200 

Orleans It Happened in Hollywood (Screw), 

12th wk 115 

Poris Money, Money, Money (CRC), 2nd wk. ...240 

Penthouse The Voult of Horror (CRC), 

4th wk 50 

Radio City Music Hall Tom Sawyer (UA), 

4th wk 160 

RKO 86th Street Twin I The Vault of Horror 

(CRC), 4th wk 65 

RKO 86th Street Twin II The Mack (CRC) 610 

68th Street Playhouse Such a Gorgeous Kid Like 

Me (Col), 2nd wk 275 

Sutton The Heartbreak Kid (20th-Fox), 

16th wk 210 

PARAMOUNT SCREENING— At 

a special cocktail party-screening of 

"Brother Sun, Sister Moon" held at 

Paramount Pictures' home office in 

and 

New York last week for a cross-section 

of prominent Italian Americans, director 

Franco Zeffirelli (r) is seen with 

(1) Gordon Weaver, Paramount executive 

director of National publicity, 

Charles O. Glenn, Paramount vicepresident, 

advertising, publicity and 

promotion. 

Trans-Lux East ^Last Tongo in Paris (UA), 

10th wk 720 

Victoria Black Moma, White Mama (AlP), 

3rd wk 180 

World High Rise (Mature), 2nd wk 510 

Ziegfeld I Am a Dancer (Cinevision), 2nd wk. . .140 

'Five Fingers of Death' 

Impressive 300 in Buffalo 

BUFFALO— "Five Fingers of Death" 

was the Buffalo front-runner among firstrun 

theatres with a smashing 300 at downtown 

Loews' Teck and the East Twin Drivein. 

"Man of La Mancha" rated a good 180 

in its third week at the Plaza North, while 

"The Mack" continued strong, 140 in a 

third frame at Loews' Buffalo. 

Buffalo— The Mock (CRC), 3rd wk 140 

Center Trick Baby (Univ), 4th wk 1 00 

Evans The Heartbreak Kid (20th-Fox), 10th wk. 125 

Holiday The Poseidon Adventure (20th-Fox), 

16th wk 150 

Holiday 3 Sleuth (20th-Fox), 7th wk 115 

Maple Forest Cinema I Cries and Whispers 

(SR), 8th wk 115 

Maple Forest Cinema 2 Child's Play (Para) ... .125 

Plaza North Man of La Mancha (UA), 3rd wk. .180 

Teck Five Fingers of Deoth (WB) 300 

'Lost Horizon' Triples 

Average in Baltimore 

BALTIMORE — "Lost Horizon," new at 

the Westview II and Towson theatres, put 

together a composite 300 first week and 

took over the grossing leadership here. Also 

doing profitable boxoffice were holdovers 

"Cries and Whispers" (225, seventh week. 

Playhouse) and "Travels With My Aunt" 

(200, fourth week, 5 West Theatre). 

5 West Trovels With My Aunt (MGM), 4th wk. 200 

Four theatres The Life and Times of Judge 

Roy Bean (NGP), 2nd wk 1 00 

Glen Burnie Mall The Poseidon Adventure 

(20th-Fox), 10th wk 100 

Hillendale The Heortbreok Kid (20th-Fox), 

5th wk 

^^ 

Liberty if, Nortiiwood—Walking Tall (CRC) 90 

Playhouse Cries and Whispers (SR), 7th wk 225 

7 East Before the Revolution (SR), 3rd wk 100 

Westview II, Towson Lost Horizon (Col) 300 

Marked Increase Shown 

In City Amusement Tax 

PITTSBURGH—While 1973 city tax 

revenues lagged by $2.3 million, the Pittsburgh 

amusement tax was greatly 

increased 

for the first quarter of this year. Only the 

city of Pittsburgh in all of the commonwealth 

of Pennsylvania is permitted via 

legislation to assess and collect a 10 per 

cent amusement tax and Allegheny County 

members of the General Assembly are 

pledged to fight to remove this discriminatory 

levy. 

The 10 per cent city amusement tax 

showed a big leap—$523,846 for the first 

quarter of this year, compared to the $246,- 

192 in the first three months of 1972. 

Diana Ross to Be Saluted 

At Cannes Film Festival 

PARIS—Diana Ross and "Lady Sings the 

Blues" have been selected for a special tribute 

for the final day of the Cannes Film 

Festival, May 25, it was announced by 

Maurice Bessey, executive director of the 

festival. The closing night of the event is 

traditionally a gala evening at the Cannes 

Film Festival. 

BOXOFFICE :: April 16, 1973 E-1

B R O A D W AY 

OAN CRAWFORD was the last screen 

J 

great to appear in Town Hall's "Legendary 

Ladies of the Movies" series. The 

live and film presentation, produced by 

John Springer with the assistance of Don 

Koll and Herb Graff, got under way Sunday 

(8) with sequences from "Grand Hotel" 

(1932), "Dancing Lady" (1933), "A Woman's 

Face" (1941), "The Women" (1939), 

"Mildred Pierce" (1945)-her Oscar winning 

role, "Possessed" (1947), "Flamingo Road" 

(1949). "Johnny Guitar" (1954) and "What 

Ever Happened to Baby Jane?" (1962). The 

highlight of the first half of the show was 

the climax from "Sudden Fear" (1952), in 

which Joan is being pursued by murderous 

husband Jack Palance. 

Following intermission, the clips concluded 

with a color scene from "It's a 

Great Feeling" (1949), in which the star 

kidded the Crawford image, and a series of 

clips ranging from "Our Dancing Daughters" 

(1928) through "Berserk" (1968). 

After a reception which left her genuinely 

moved, Miss Crawford had a lot of kind 

words to say about her career and those 

she's worked with, but reserved a few critical 

remarks for Bette Davis, Jack Warner 

and Robert Aldrich. She was saddened at 

the emphasis on sex in today's films and 

said that TV eats up good material that 

might otherwise be used for movies. There 

are no good women's parts being written 

anymore she feels, admitting that she always 

loved playing bad women in her films. 

The Town Hall evenings, which also included 

presentations by Bette Davis, Sylvia 

Sidney and Myma Loy, have been successful 

and a second series is under consideration. 

Also on Sunday (8), lyricist E. Y. "Yip" 

Harburg was honored on the eve of his 75th 

birthday at a mid-Manhattan luncheon 

hosted by Stanley Adams, president of the 

American Society of Composers, Authors 

and Publishers. Present at the luncheon were 

Harold Arlen and Gerald Marks. 

Harburg and Arlen wrote the songs for 

"The Wizard of Oz" (1939), including the 

Academy Award winner "Over the Rainbow." 

A member of ASCAP since 1930, 

[FINER PROJECTION SUPER ECONOMY]

In 71 it was ''Big Doll House 

In V2 it was ''Big Bird Cage" 

NOW New World Pictures gives you THE BIG BUST-OUT 

for the biggest boxoffice of 73! 

Soft skin hurstlng 

through hard 

prison walls! 

Locked In 

a cage 

of wild desire 

DISTRIBUTORS: 

ALBANY, BUFFA LO 

Futurama Entertainment Cor 

2506 Eostern Parkway 

Schenectady, N. Y. 12309 

Howard Goldstein: 

(518)377-2328 

N EW YORK 

New World Pictures 

250 W. 57th St., Suite 730 

New York, N. Y. 10019 

Jerry Frankel: (212) 247-324 

PHILADELPHIA 

ALAN PICTURES, INC. 

1212 Market St. 

Philadelphia, Pa. 19103 

Alan Strulson: (215) 561 -08( 

PITTSBURGH 

John 0. Glaus Agency 

P.O. Box 18072 

Pittsburgh, Pa. 15236 

John Glaus: (412) 653-5493 

WASHINGTON, D.C. 

JERRY SANDY 

1217 "H" Street, N.W. 

Washington, D.C. 20005 

Jerry Sandy: (202) 347-2442

— 

BALTIMORE 

Jîchael Phillips is the new National Theatre 

Supply Co. salesman and will report 

to work here officially Monday (30) to 

assist George F. Eitel, NTS branch manager. 

He currently is in training in Dallas, 

Tex., where he's being briefed in all aspects 

of NTS products. Phillips will go through 

the American Desk Mfg. Co. at Temple, 

Tex., where he will observe the manufacture 

of NTS theatre seats . . . Mrs. George 

F. Eitel, wife of the NTS branch manager, 

plans to visit her mother Mrs. Florence Neal 

over the Easter holiday in Albany, Ga. 

Three persons in their late teens or early 

20s robbed Stephanie Travis, 19, cashier 

at the Hippodrome Theatre (JF circuit) Friday 

afternoon (6). She told police the trio, 

one of them carrying a pistol, walked up 

to her window at approximately 3:30 p.m. 

and demanded the money. They made off 

with $143. 

Douglas Taylor, a doorman at JF's Tower 

Theatre, was featured Friday (6) in Seymour 

Kopf's "Man About Town" column. Writes 

Kopf: "Since 1923, Douglas Taylor, 66 a 

doorman at the Tower Theatre, didn't get 

a good night's sleep, for this black man 

wanted to be a Hawaiian dancer. Then the 

opportunity presented itself. While watching 

Hawaiian dancers at a Belair Road club, he 

rose suddenly from his chair and shocked 

the audience by dancing side by side with 

the two Hawaiian lady performers. The 

shock turned into laughter—and admiration—for 

Taylor . . . Since then Douglas 

has been called upon to dance Hawaiianstyle 

at the old Crystal Ball Room and the 

Alcazar—all because he decided to stand on 

his own two feet—and he tells me his wife 

Lillie isn't even jealous." 

Women of Variety Tent 19 will sponsor 

a bus trip to Washington, D.C., May 2, 

which will include a tour of the Kennedy 

Center, with lunch there and a matinee performance 

of "No, No Nanette" at the Washington 

National Theatre. The package trip, 

including the round trip via bus, visit to 

Kennedy Center, with lunch and the matinee, 

will cost, altogether, $12 per person. 

NEW ENGLAND SEATING 

CONSTRUCTION CO., 

INC 

and 

Over 15 years Experience in 

REFURBISHED & NEW CHAIRS for 

Tlieatre • Auditorium • S^ttool 

33 Simmons St., Boston, Mass. *)2I20 

Phone Collect (617) 442-3830 

The committee arranging this event is composed 

of Mrs. Charlotte Snyder, president, 

and Mrs. Rosa Schevker, treasurer. President 

Charlotte Snyder reveals, also, that 

Women of Variety Tent 19 again will sponsor 

a bus trip to Washington May 23 which 

will include a tour of the White House, 

lunch in the nation's Capitol and a ticket 

to see Carol Channing in "Lorelei." The 

two-member committee is the same as for 

the May 2 event, with the price $12 per 

person . . . The annual combined Variety 

Tent 19 and Women of Variety general 

meeting took place Tuesday (10) at the 

Balmoral Apartments' party room. 

Lynn Snyder, daughter of Mr. and Mrs. 

Albert Snyder, plans a merchandising career 

after her graduation from Pikesville Senior 

High School in June. 

Church Lane Cinema will open in the 

Church Lane Shopping Center, Church 

Lane and York Road, Cockeysville, 

Wednesday (25). The owners are Charles 

Hagwood and Steve Finerty. NTS is installing 

seats, screen and projection equipment 

. . . Israel Batista Olivieri, administrator of 

operations. Grant Theatres, reports that August 

21 he is planning to take his family 

wife and five daughters—on a three-week 

educational jaunt to England, then on to 

Paris and Rome, returning September 13 

. . . "Cries and Whispers" will be transferred 

from Schwaber's Playhouse to the 7-East. 

Miss Phyllis Sullivan, 21, a clerk-typist in 

the Fredericksburg, Va., office of R/C Theatres, 

announced she will be married in late 

June . . . Bob Rackensperger, junior booker, 

R/C Theatres, is visiting some of the R/C 

houses in the Fredericksburg, Va., area with 

Irwin R. Cohen, the circuit's chief executive 

officer . . . Robert Bennett jr., assistant 

bookkeeper in the local R/C office, and his 

wife Jeanne leave Friday (20) for Florida 

and other points in the South. 

The Walter Gettingers (Gettinger Amusement 

Co. and owner of the downtown 

Howard Theatre) are joining his mother 

Mrs. Mina Gettinger and his brother and 

family, Mr. and Mrs. Isidore Gettinger, for 

the Passover holidays at the Colony Motel 

in Atlantic City, N.J., Monday (16) through 

Wednesday (18) . . . Mrs. Seema Reznick 

Bronstein, daughter of Mrs. Sylvia Reznick, 

secretary and Girl Friday to Walter Gettinger, 

has moved to this city and is making 

her home at Pelham Wood, a housing development 

near Loch Raven Boulevard and 

the Hillendale Shopping Center, to be closer 

to her position with Hamburger's, a wellknown 

specialty shop here. She is assistant 

to the controller and formerly was working 

in Laurel with their branch store in the 

same capacity. 

Maryland's HB-145, designed "to provide 

that if any incorporated city or town in a 

county levies certain admissions and amusement 

taxes, the county shall not levy those 

taxes within that incorporated city or town," 

. . . 

was amended and passed in Annapolis 

Thursday (5) during the legislative routine 

The House of Delegates reversed itself 

Wednesday (4) and passed a bill requiring 

the licensing of burlesque theatres. 

Ross Hunter's "Lost Horizon" currently 

is being shown at the Hicks-Baker Towson 

Theatre and at George A. Brehm's Westview 

II . . . "Cabaret" started Friday (6) at 

the Reisterstown Plaza and Vilma theatres 

. . . "The Poseidon Adventure" is being 

held over at the Joppatowne Cinema, Security 

Mall II, York Road Cinema and 

Glen Burnie Mall. 

Al Zlatin, Maryland Display Service, and 

Mrs. Zlatin spent from Friday, March 23, 

through Monday, March 26, in West Lafayette, 

Ind., where they visited their 

daughter Dr. Marsha Zlatin, speech pathologist. 

She is teaching that subject in Purdue 

University in Lafayette, Ind. Zlatin is a 

former chief barker of Variety Club Tent 

19. 

"Cabaret," starring Liza Minnelli, opened 

at these theatres Wednesday, March 28: 

Cinema Harundale, Perring Plaza Cinema, 

Northpoint Plaza, Security Mall I and the 

Village. 

The Maryland Senate has restored a $795 

appropriation for the Board of Motion Picture 

Machine Operators, thus bringing itself 

into agreement with the $2.5 billion state 

budget. Senate action in approving the patronage 

expense avoided the need for a 

conference committee and resulted in enactment 

of the budget, cut $21 million as it 

passed through both houses of the legislature. 

The budget maintains the governor's 

resolve to avoid a pre-election tax increase 

and still is about 13 per cent higher than 

was presented last year. Much of the increase 

comes from federal aid, mainly revenue 

sharing . . . City police vice squad 

detectives March 27 conducted raids on 

three p>eep shows, arresting five persons for 

showing films without the Maryland State 

Censor Board seal and seizing 26 sexually 

graphic movies. 

Some moviegoers entering the Reisterstown 

Plaza Theatre (JF house) may not 

even notice the device used by William 

Freedman (an employee there) for the routine 

of cutting their tickets and returning 

the stubs to them. But the device is very, 

very special to Freedman, for it has made 

possible his full occupational recovery from 

the sad events of April 5, 1972. On that 

date a gunman held up the theatre, shooting 

the ticket-taker in the neck. William Freedman 

was lucky to have survived the shooting 

but the wound left him with paralysis 

of the left arm. After extensive work at the 

Sinai Hospital department of rehabilitative 

medicine, he was urged to get a job again. 

The one he wanted, his old one at the theatre, 

was open but he was unable to tear 

tickets without the use of his left hand. 

Therefore, hospital clinical engineers went 

to work and fashioned the special ticketcutter, 

a guillotine-like device with a blade 

activated by a pedal. And now, William 

Freedman is working again! 

E-4 BOXOFFICE :: April 16, 1973

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prom Ethel M. Tyler, publicity chairman, 

comes this additional information on 

the Easter party the Women of Variety 

Tent 7 will give Monday (16) for the children 

at the Rehabilitation Center. Entertainment 

will be furnished by Dave Thomas, 

Channel 7, with cartoons and with the 

clown band made up of Ismailia Temple 

Shriners providing the music. Candy and 

ice cream will be served to the youngsters, 

as well as cookies, with Mrs. Dorothy B. 

Krueger appearing in the role of the Easter 

Bunny. The following Variety Women are 

hostesses: Mrs. Charles A. Boggess, Mrs. 

Joseph F. Schaefer, Mrs. V. Spencer Balser, 

Mrs. Francis Maxwell, Mrs. George Vaccaro 

and Joan Christman. The party is an 

annual event with the Variety Women. 

A resolution seeking data on operations 

of Courier Cable Co. has been adopted by 

the common council. Courier, a subsidiary 

of the 

Courier-Express, gained an exclusive 

franchise from the council for CATV in 

this city Feb. 16, 1971. By terms of a resolution 

sponsored by Alfreda W. Slominski, 

minority leader, the firm is to inform the 

council on how it "intends to comply" with 

franchise conditions requiring citywide service 

by February 1974 and the allocation 

of channels for use by the city, school system 

and nonprofit organizations. Additionally, 

the resolution asks George D. O'Connell, 

city controller, to report the total 

amount of money paid to the city under the 

franchise. Friday (6) O'Connell reported 

the city has received $13,502 in franchise 

fees. 

There'll still be plenty of the offbeat ones 

for those who wish them." 

Don Chamberlain has been named manager 

of Earl Lynge's Showplace Theatre at 

Military and Grant. Chamberlain formerly 

worked under Lynge's direction at the Martina 

Entertainment Center on Main Street 

in the downtown area. The Showplace has 

been lining 'em up at the boxoffice with a 

rerun of "Cabaret." 

Barron Hilton, president of Hilton Hotel 

Corp., officially has parted with ownership 

of the Statler Hilton Hotel here for an estimated 

$4 million, although the Hilton chain 

will keep operating the hotel and the food 

service part of the operation on a franchise 

basis. Local real estate man William D. 

Hassett jr. and Robert A. Zugger, the hotel's 

general manager, are the new owners. 

City Judge M. Dolores Denman has set 

May 15 as "Day Certain" for the trial of a 

theatre manager and corporation on charges 

of alleged obscenity in the showing of a 

film at the Allendale Theatre March 3. 

1972. They are Charles C. Black and Buffaledo. 

Inc., who pleaded guilty at arraignment. 

The case has been the subject of numerous 

delays because of pretrial motions 

that were denied. Judge Rudolph U. Johnson 

had set what he called a "final" delay 

February 20. The latest delay was on the 

request of the district attorney's office on 

the grounds that one policeman involved 

in the arrest was ill and another on vacation. 

Theatre, where the production is scheduled 

to have a long run. 

Alfred R. Sherry jr., former stagehand, 

died Wednesday (4) in the Will Rogers Hospital, 

Saranac Lake, following a long illness. 

Sherry worked for a number of years in the 

Kensington Theatre and later the Teck. He 

was a member of Local 10, lATSE. Sherry 

worked in local theatres and clubs for neairly 

a quarter-century until retiring about 

three years ago. 

Jerry Marchette is staging an "Old-Time 

Movie Musical Festival" in the Old Rivoli 

Theatre, 1111 Broadway. It started with 

"Lady in the Dark" (1944) and "Can't Help 

Singing" (1944). Future double bills planned 

for the series are "Babes in Arms" (1939), 

"Best Foot Forward" (1943), "Springtime 

in the Rockies," "Lady Be Good," "Music 

for Millions" and "Thousands Cheer." 

"Eliminate pornography and you've taken 

a big step on setting society back on a 

straight and narrow path," said Michael 

Macaluso jr. the other day in the Rochester 

Democrat & Chronicle. Macaluso is not 

alone in those beliefs—he has more than 

3,000 people behind him in Monroe County 

alone. He is one of the founders and current 

president of Citizens for a Decent Community— 

those people who often are pictured 

picketing Rochester motion picture theatres 

or stageshows. CDC also has its own review 

committee of six men who, Macaluso says, 

have "high morals and strong stomachs." 

"One of the biggest misconceptions about 

our group," says Macaluso, "is that we are 

censors. That's not so. We don't tell people 

what they can or cannot see. We simply try 

to see that the laws currently on the books 

are enforced." 

Writing in the Rochester Democrat & 

Chronicle, P. S. Haag said: "The other day 

our family, friends of our teenagers, my 

husband and I had the pleasure to see 

'Sounder.' Everyone old enough to go to 

the show and older should have the experience 

of seeing this beautiful, factual, compassionate 

movie. The actors do a terrific 

job. The landscape, story and music blend 

superbly. The combination of all these provide 

both tears and joy to the viewer. Those 

who have been attending X-rated movies 

and are growing weary of them, plus those 

who have been picketing them or just don't 

go at all to the show any more because 

of the limited choice, should do themselves 

a favor and take in this great 'flick.* Attendance 

at the boxoffice tells the producers 

what the audience wants to see. Maybe we 

can change the trend to better movies and 

make it fun to look at the show pages. 

E-6 

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An application 

to operate a CATV franchise 

here has been filed 

with the common 

council by Alfred E. Anscombe, president 

of Amherst CableVision and a past chief 

barker of the Variety Club. A letter to the 

council asserts that the present citywide 

franchise held by Courier Cable "will expire 

if construction is not completed by February 

1974." However, Corp. Counsel Anthony 

Manguso has reiterated that Courier 

Cable "is going to ask for an extension," 

because it is not likely to meet the threeyear 

schedule. Manguso said the Anscombe 

application has no effect until there is a 

partial or complete forfeiture of the existing 

franchise. 

John Casciani, general manager, WBYN- 

FM, has added the additional title of vicepresident 

of McCormick Communications, 

owner of the outlet. Iê Boget, an ex- 

WKBW deejay, has been named operation 

manager and the station has expanded its 

studios and offices into the top two floors 

of the downtown Rand building . . . WBUZ 

in Fredonia has been sold by Dunkirk-Fredonia 

Broadcasting to Catoctin Broadcasting 

for $80,000. Communication lawyer 

Lauren Colby is president of Catoctin, 

which also owns a radio station in Thurmont, 

Md. . . . WUTV, Channel 29, and 

Cinemette Theatres invited guests to the 

Tuesday (10) premiere presentation of Ross 

Hunter's "Lost Horizon" in the Kensington 

The Lewiston Village Board has tabled a 

proposal that would ban X-rated films. 

Mayor John Fermoile wanted to establish 

the law but trustees voted to delay action. 

The village had no motion picture theatre. 

Several persons at the recent public hearing 

said 

they oppose such films. 

Projection Generations 

Active With lATSE 171 

PITTSBURGH—lATSE Local 171 has 

two grandfather-son-grandson projectionists 

and several father-son members. 

Three generations are busy here in projection 

booths in such combinations as the 

Martin Torreano family: Martin sr., business 

agent of Local 171 and international 

representative; his son Martin jr., and 

grandson Kenneth Cerminara. The business 

agent has been in projection for a halfcentury. 

Marty jr. has been an active projectionist 

15 years and is a member of local 

17rs executive board. Grandson Ken, son 

of Martin sr.'s daughter, got started in 

recent months and is an interested and 

eager novice. 

Veteran Henry Link sr. also has his son 

Henry jr. in local projection, as is his grandson 

Gary Link. 

Father-son combinations include Harold 

O'Donnell, president of Local 171, and his 

son Gerald, as well as Mike Gardner and 

his son James Gardner. 


SI Million Loss Suffered 

By Theatre-Arena Project 

STATE COLLEGE, PA.—Temple Arena 

Twin theatres, nearly ready for opening, 

were completely destroyed by fire and may 

not be rebuilt. Carl E. Temple, who has had 

the entire project of an arena, with two 

theatres adjoining, in construction for nearly 

a dozen years, states that his loss is $1 

million. 

He carried no insurance, because, he 

says, no mortgage money was involved and 

the project was believed to be fire resistant. 

He expected to take out insurance in a few 

weeks when the twins were to be opened. 

One hundred yards distant, his Temple 

Drive-In was not damaged. 

Located on Route 322 North, the twin 

theatres had a total of 3,000 seats and 

these auditoriums opened to the long-inconstruction 

arena, seating 18,000. A 100- 

foot marquee exploited 

the upcoming opening 

of the new theatres. 

Mr. and Mrs. Carl E. Temple have 

known other adversities. Recently thieves 

broke into their residence, bound Mrs. 

Temple and searched for and found and 

stole their $80,000 gold coin collection and 

savings of 40 years. Several years ago, the 

exhibitor had accumulated seating, carpeting, 

projection-sound equipment, theatre 

fixtures, glass, paint, etc., for future use 

and all was lost when the factory in which 

he stored these items was destroyed by fire. 

Exhibitor Temple probably thought it 

couldn't happen to him again—but it did. 

Temple later purchased 3.000 seats at 

Niagara Falls and he had made 36 trips 

over the several-hundred miles, in all kinds 

of weather, to bring them here. With all 

other equipment and fixtures, they are lost, 

plus costs and his time and expenses in 

trucking the seats to his installation. He 

suspects arson. 

Asked whether he would go ahead with 

the project, Temple said that he had not 

determined his course, that he was licked, 

that the money was expended and completely 

lost, plus his years of working on the 

arena-theatre. 

New Film Distributor Is 

Now Open in Pittsburgh 

PITTSBURGH—Delayed in getting started, 

D&L Film Distributors has opened at 

628 Fulton Bldg., telephone 391-8073. Pete 

DeFazio, former branch manager with Paramount 

and Wheeler Films here, heads the 

setup and his partner is Richard Losh, Huntingdon-Barnesboro-Windber-Johnstown 

exhibitor, 

who also has several theatres in 

Ohio. 

D&L is handling the National Leisure 

program and the product of Cinepix USA. 

Cinecom Sells Scranton House 

SCRANTON, PA.—Mary Caputo, manager 

of the Roosevelt Theatre, reported that 

the movie house had been sold last month 

by Cinecom Corp. to Hallmark Releasing, a 

Massachusetts firm. The Roosevelt is located 

on East Market Street at Sanderson 

Avenue. 

BOXOFHCE :: April 16. 1973 

PITTSBURGH 

Qeorge Tice, 

NATO of Western Pennsylvania 

president, was in Memphis recently 

setting up a flea market operation for 

the Malco Theatres . . . Next at the Kings 

Court will be "Cesar and Rosalie" . . . "The 

Day of the Jackal" will come into the 

Chatham Cinema late next month . . . The 

Stanley postponed the showing of "Soylent 

Green" and "Hit Man" is on the screen 

there . . . Upcoming at the Forum and 

Encore is "The Nelson Affair." 

This city has been cracking down on theatre 

owners who allow patrons to smoke 

during the showing of movies or other performances 

held in places where fire laws 

prohibit smoking. Capt. Norman Sanner 

threatened to close down theatres which permit 

the practice. Theatres, he said, would 

remain closed until a hearing on the charge 

was held and that could take 20 days. Dozens 

of complaints, including gripes from 

Heinz Hall patrons, have been received in 

the last month or so. The fine is $300 a day 

for owners who allow smoking. 

"Man of La Mancha" closes Tuesday 

(17) at the Manor, with "Last Tango in 

Paris" opening the next day at $4.50 admission 

. . . After "Sleuth," the Warner gets 

"Class of '44," with Gary Grimes and Jerry 

Houser of the popular "Summer of '42" 

... Sid Dickler, of old band years and an 

ad solicitor-booker, again is operating his 

own ad, promotions, publicity, music and 

entertainment business (371-1816). 

More than a dozen area exhibitors, 

with 

many more expected, will make a trip to 

Washington, D.C., about Monday (30) to do 

their part in fighting cable-pay TV, plus 

StarChannel TV, which is showing eight 

new films per month at a total extra cable 

cost of $5 per TV receiver. This week it 

looked like the western Pennsylvania NATO 

unit would have 25 or 30 exhibitors on the 

warpath, knocking at Congressional doors. 

Personal visits with individual congressmen 

are planned and some of the local delegates 

are expected to attend a Pennsylvania 

Chamber of Commerce dinner there Monday 

(30). NATO's counsel at Washington, 

Finkelstein & Firestone, is making arrangements. 

Locally, exhibitors should contact 

George Tice at the NATO office. 

Marty Burnett, retired Loews division 

manager, died recently in Marion, Ohio. 

. 

Dean Lutz, former local film distributor, 

is the MGM representative at Minneapolis 

Ken Burns exploited "Brother Sun, 

Sister Moon" in his department in the Friday 

(6) Pittsburgh Catholic. This is the 

Chatham Cinema offering. 

The Gateway Theatre is undergoing a 

$40,000 remodeling program, with work 

being done during hours that the house is 

closed. Included are new seats, wall coverings 

and lighting systems and fixtures. Remodeling 

is expected to be completed before 

Memorial Day ... The quadplex construction 

on Route 51 South will be opened by 

midsummer. The four-theatre complex will 

be named the Cinema World. 

"Prison Girls," a United Producers offering, 

which played successfully at the 

Stanley here, is keeping Dave Silverman of 

Screen Guild very busy these days ... Bizarre 

Art Theatre, occupying the rear section 

of an adult novelty arcade, was being 

remodeled with a theatre lobby area being 

showed "Cousin 

added . . . L'Amoure 

Pauline," "To Bury a Stiff," "The Liars" 

and "Passion Parlor." 

Checkers Chakeres, who has opened 

Checkers' Square on the site of the old 

Showboat, this being the latest addition to 

the downtown's club district, was born to 

the business. His father Andy Chakeres was 

a giant here, operating the Horizon Room 

and, for many years, the concessions at 

Greater Pittsburgh International Airport 

and was an early drive-in owner. Andy's 

brother Tony owns the Pewter Mug in 

Market Square. 

Art Cinema didn't show the advertised 

"Little Sister." It is putting on "The Art of 

Gentle Persuasion," following the combined 

"The Captives," from Denmark, and 

"Double Initiation" . . . This city's first 

"Bikeway" opens Sunday (29), a ten-mile 

route linking Highland, Mellon and Schen- 

Radio is now 

ley parks . . . WJAS-AM 

WKPQ, despite complaints to the FCC by 

KDKA and KQV . . . New rules at North 

and South parks prohibit any individual or 

organization from using park facilities 

where a fee is charged, etc. 

Kenny Woodward jr., a son of the pioneer 

veteran exhibitor of Uniontown, appeared 

at the Twin Coaches in a leading 

role in "Guys and Dolls." Junior's brother 

Don Woodward is general manager of the 

Manos circuit theatres . . . George Stem 

represented NATO of Western Pennsylvania 

at the national board meeting held at 

Pompano Beach, Fla. . . . Lou Averbach, 

real estate agent for the Fulton Building, 

has been recuperating at home following his 

return from a local hospital. 

Morris M. Finkel, one of the 

area's oldest-in-service 

exhibitors, was informed that 

his nephew Bob Finkel will produce the 

NBC-TV Christmas show with Bing Crosby. 

From what we viewed of the Academy 

Awards on TV, Bob Finkel was sadly 

missed. He produced the Oscar shows for 

TV for a number of years . . . Pete Mercurio, 

owner-operator of Zambo's Palisades 

(Continued on next page) 

CINERAMA IS IN 

SHOW BUSINESS IN 

HAWAII TOO. 

When you come to Waikiki, 

^j^J? Don Ho Show. . . at 

[Koms] Cinerama's Reef Towers Hotel. 

IN WAIKIKI; REEF • REEF TOWERS EDGEWATER 

E-7

WASHINGTON 

âriety Club Tent 11, in 

cooperation with 

the Catholic University's office of drug 

education, issued invitations to a benefit 

"celebrity banquet" honoring Her Serene 

Highness, Princess Grace of Monaco, in the 

Shoreham Hotel's Regency Ballroom 

Wednesday (25). Vice-President Spiro T. 

Agnew will be the special guest and Art 

Linkletter will act as master of ceremonies. 

Tickets are $50 per person. Cocktails will 

start at 12:30 p.m. and the banquet will be 

served at 1:30 p.m. The invitation lists the 

following guest stars: Jack Benny, Jennifer 

O'Neill, Jacqueline Susann, Irving Mansfield, 

Rodney Dangerfield, Maureen 

O'Hara, Burl Ives, Dick Shawn, George 

Kennedy, June Lockhart, Celeste Holm, 

Johnny Weismueller, Tammy Grimes, Hugh 

O'Brien, Stiller & Meara, Julie Newmar, 

Arlene Dahl and Johnny Cash. Tent 11 

chief barker is David H. I^gum and John 

G. Broumas is chairman of the board of 

governors. 

Costa-Gavras' "State of Siege" was withdrawn 

from the new AFI Theatre's inaugural 

series of 30 pictures. Costa-Gavras and 

. . . 

his screenwriter Franco Solinas were in 

town Friday (6) and held a press conference 

following a 10:30 a.m. invitational screening 

of the picture at the Outer Circle Theatre, 

where it opened that afternoon. Gary 

Arnold, Post critic, wrote: " 'State of Siege' 

is not a conventionally appealing, satisifying 

or arousing movie The film doesn't 

appear to have the potential impact of a 

'Z'—the impact that takes a foreign fihn 

beyond the art houses . . . Suddenly and perhaps 

regrettably it's the movie to see." 

Gary Grimes and Jeriy Houser, two of 

the featured players in Warner Bros.' "Class 

of '44," a comedy sequel to "Summer of 

'42," were here promoting their film, arriving 

late Monday (2) in time to attend a 

preview of the motion picture at Gonzaga 

High School, sponsored by the school's class 

of '44. 

William A. Shields, 20th Century-Fox 

branch manager, tradescreened "Ace Eli and 

Rodger of the Skies" Friday (6) at MPAA. 

Alex Schlmel, Universal branch chief, 

screened for exhibitors "The Boy Who 

Cried Werewolf" and a short, "Horse 

Hitch," also at MPAA, Thursday (5) . . . 

Jerry Levy, Metro-Goldwyn-Mayer division 

manager, tradescreened "Soylent Green" 

Wednesday (11). 

Sheldon Tromberg, who as president of 

Vaudeo booked "State of Siege" in this 

city, has sold his interests in Vaudeo 

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to Debbie Bemheimer, a former 

staffer, and to Robert Rosen, formerly head 

booker at National General. Tromberg currently 

is working on a book about his experiences 

in the motion picture industry 

and at a later date will announce other 

plans. 

Donna Liftman, National General branch 

manager, has appointed Jessica Monat, who 

was assistant booker, as head booker to fill 

the vacancy caused by Robert Rosen's exit 

Friday (6) to become co-owner of Vaudeo. 

National General's local exchange also handles 

the branches at Pittsburgh and Philadelphia. 

PITTSBURGH 

(Continued from preceding page) 

in McKeesport, offered a new group, 

Friends, at the Cheshire Cat in Market 

Square. 

Coming soon to the Art Cinema are 

"Space Love" and "Ask Any Hooker" . . . 

William Ayoob is now managing Morris 

Finkel's Shadyside Theatre, succeeding the 

late Dave Smith . . . Playhouse canceled its 

film festival and indications are that there 

will 

be no more movies there until June. 

We were in error recently when, without 

much thought on the matter, Jim Baker 

was named as manager of the Hollywood 

Theatre, Dormont. Jim is the South Hills 

Theatre owner-manager, who also operates 

a film studio and film lab there. It is the 

RKO-SWT Hollywood, Dormont, with 

Jerry Porto active manager, which is this 

month showing double bills of hits and 

"classics" of past years. 

Rev. Alexander J. Schutty, 60, pastor of 

St. Joseph Church, Bloomfield, died Thursday 

(5) as the result of a heart attack. In 

some years past. Father Schutty spent considerable 

time on old Filmrow, attending 

screenings, etc. 

Veterans' Day holiday in Pennsylvania 

has been returned to November 11 . . . 

"Scorpio" is 

at the Fiesta. 

Moviegoer Says Official 

Causes Hike in Prices 

PITTSBURGH—Mary Lee David of 

Monroeville, Pa., writes a "letter to the editor" 

that the district attorney of Allegheny 

County helps X movies. She says: "It has 

been noted that Dist. Atty. Robert Duggan 

carries on outrageously about X-rated 

movies. So, when they arrive in Pittsburgh, 

they carry price tags of $4.50 per person, 

because he has drummed up how scandalous 

it 

is. 

"When one such new movie showed in 

other cities, it carried a price tag of $1.50 

per person. No fanfare, especially since it is 

not a great movie, whether it costs $4.50 

and is X-rated or not. 

"Robert Duggan has a good gimmick 

going for him. Movies are brought into 

Pittsburgh because of his showmanship on 

play-acting at condemning them. He makes 

out, as he always has in the past, and will 

try to continue to make out at Pittsburgh's 

expense. 

"Does it not make sense that his showmanship 

in the completely asinine pretext 

of condemning this particular movie has 

caused the price to skyrocket and he, along 

with movie owners, will be swimming in the 

gravy? Bravo, Duggan! Your ruse works 

every time." 

Films at Ozoner Offend 

Residents of Lonsdowne 

LANSDOWNE, PA.—The Lansdowne 

Council has received petitions signed by 

more than 2,000 residents protesting alleged 

"sex scenes, nudity and perversion" on the 

screen at the Family Drive-In. Serving as 

spokesman for the 25 persons who attended 

a recent council meeting with him, the Rev. 

Harry Smythe said the screen at the airer, 

located on Baltimore Avenue in Clifton 

Heights, "can be viewed from the entire 

hillside, which includes homes in Drexel 

HiU and Lansdowne." 

He noted, "The theatre continually shows 

X and R-rated movies. We consider this an 

invasion of privacy and a great detriment 

to the morals of children (who can see the 

films from outside the theatre)." 

One resident, Joseph Lichman, said many 

motorists park in the area to view the screen 

and that on occasion he has had to "swerve 

out into traffic to avoid hitting the parked 

cars." Lichman suggested the theatre put up 

a fence. 

Dr. J. Thomas Krall, council president, 

said he felt the petitions were "worthwhile" 

but said the theatre was outside of the 

borough limits. However, he told the group, 

"The council might be able to find a legal 

way other than just notifying the theatre 

owner to help with your petitions." 

Mrs. Eileen Staub, wife of a councilman, 

stated that the group intended to obtain 

more petitions and that officials in Upper 

Darby and Clifton Heights were being "notified 

about the problem." She alleged that 

sex scenes, nudity and perversion are being 

shown and that the X rating often does not 

appear on the theatre attraction board. It 

further was pointed out that children, ages 

ten to 12, watch the films from a hillside. 

Windber 'Police' Case 

Thrown Out of Court 

EBENSBURG, PA.—The court here in 

the county seat threw out the attempt of the 

borough of Windber to place a police officer 

at the Cinema 56 on Graham Avenue 

when the theatre exhibited X-rated movies. 

There would have been a police cost of $25 

per day to the theatre. 

The borough officials' supposition was 

that a police officer was necessary when an 

adult film was offered, because of increased 

traffic to and around the theatre, etc. 

Cinema 56 is a Richard Losh operation. 

E.8 

BOXOFHCE :: April 16, 1973

MEWS AND VIEWS OF THE PRODUCTION CEINTER 

(Hollywood Office—6425 Hollywood Blvd., 465-1186) 

John Wayne to Emcee 

The Lusks' Tribute 

HOLLYWOOD—John Wayne will 

serve 

as master of ceremonies at the Wednesday, 

May 9, dinner-dance to be held at the Beverly 

Wilshire Hotel. The event will aid 

1,200 orphans who live In a nonsectarian 

orphanage. Our Little Brothers and Sisters, 

in Cuernavaca. 

The dinner, chaired by Ted Von der Ahe 

of Los Angeles, will honor John D. and 

Nancy Lusk of Newport Beach for their 

support of Rev. William D. Wasson's heartwarming 

project. 

Other supporters are Wayne, Helen 

Hayes, Don Ameche, Raquel Welch and 

other stars. Conway/ Weinstock is handling 

public relations for the event. 

CCFC, LAFTA Sponsoring 

Young Filmmakers' Event 

HOLLYWOOD—The California Center 

of Films for Children and the Los Angeles 

Film Teachers Ass'n are co-sponsoring a 

national competition for young filmmakers 

between the ages of eight and 19. CCFC 

and LAFTA, both nonprofit corporations, 

each are striving to bring outstanding films 

to youngsters. 

CCFC is an affiliate of the Paris-based 

International Center of Films for Children, 

which sponsors the annual Tenth Muse 

contest, taking place this year in Helsinki, 

Finland. CCFC is an organization giving 

young U.S. filmmakers an opportunity to 

exhibit their films in international competition. 

All films must be submitted by June 15. 

For rules, regulations and participation 

forms, contact the California Center of 

Films for Children, 1973 Film Competition, 

9021 Melrose Ave., Suite 308. Los Angeles, 

Calif. 90069. 

Honna-Barbera Assisting 

Kiddies Reading Program 

HOLLYWOOD—Hanna-Barbera Productions 

will assist Reading Is FUN-damental, 

a national book program designed to motivate 

children to read by free distribution of 

paperbacks. Los Angeles offices opened 

Tuesday (10) with a gala patron's screening 

of "Charlotte's Web," a Hanna-Barbera- 

Sagittarius production, it was announced by 

Joseph Barbera and William Hanna. 

Paramount Pictures premiered the motion 

picture in multiples Wednesday (11) on the 

West Coast. 

One of the ten best sellers in children's 

literature, "Charlotte's Web" will be among 

RIF books presented to youngsters. On exhibit 

in the Reading Is Fun Room, located 

at the organization's headquarters in the 

Musuem of Science and Industry, will be an 

animation display which traces the various 

steps from book to motion picture by Hanna-Barbera. 

$1,500 to Save Hollywood 

Sign Is Given by AMPTP 

HOLLYWOOD—A contribution of 

$1,500 by the Ass'n of Motion Picture and 

Television Producers to the Hollywood 

Chamber of Commerce's "Save the Hollywood 

Sign Committee" will insure the success 

of the community's drive to preserve 

the historic landmark, according to A. 

Ronald Button, chamber president. Button 

received the check from Billy H. Hunt, 

executive vice-president of the association, 

on behalf of AMPTP's 73 Hollywood motion 

picture and TV film companies. 

It is the largest single contribution yet 

received by the chamber of commerce to 

help save the block-long, four-story-high 

sign reading "HOLLYWOOD," which sits 

on a mountainside overlooking the Hollywood 

area. Other contributions, ranging 

from 25 cents to $500, have been received 

from over 4,000 individuals and companies. 

Button said. 

"The name Hollywood is synonymous 

around the world with the best motion picture 

production," Hunt said. "The movie 

industry created the image that surrounds 

the name of Hollywood, an image that has 

put Los Angeles and Southern California on 

the mental maps of practically everyone 

who has ever seen a motion picture. Certainly 

Hollywood once was only a suburban 

housing development but when the movie 

industry settled here and began entertaining 

the world the name became a household 

word." 

Theatre in Proposed Mall 

PUYALLUP, WASH.—A $6.5 million 

shopping mall has been proposed for a 31- 

acre site on the east side of South Meridian 

between 112th and 116th streets. The development 

plans call for 38 retail stores, a 

restaurant, theatre and possibly a professional 

building, in addition to parking for 1,400 

cars. If approved, construction could start 

within 60 days, with a tentative completion 

date of September 1974. 

14 Hollywood Craft 

Unions Ratify Pacts 

HOLLYWOOD—Fourteen local craft 

unions have ratified general and local film 

contracts with the Ass'n of Motion Picture 

and Television Producers, it was announced 

by Billy H. Hunt, AMPTP executive vicepresident. 

Additionally, Hunt said, negotiations have 

been completed with six other locals, although 

notification of ratification has not 

been received by AMPTP. 

Locals which have ratified the contracts 

are Guards Local 1, Grips Local 80, Janitors 

Local 278, Costumers Local 705, Laborers 

Local 724, Plasterers Local 755, First 

Aid Local 767, Illustrators Local 790, Scenic 

Artists Local 816, Publicists Local 818, 

Set Designers Local 847, Story Analysts 

Local 854, Art Directors Local 876 and 

Teachers Local 884. 

Locals with which AMPTP has completed 

negotiations, but which have not yet 

notified the producers of ratification, are: 

Culinary Workers, Plumbers Local 78, Projectionists 

Local 165, Painters Local 729, 

Cinetechnicians Local 789 and Script Supervisors 

Local 874. 

Tom Fenno to Set Tent 25 

Flight to VCI Conclave 

LOS ANGELES—Thomas Fenno of 

KPOL Radio has been named Los Angeles 

chairman of arrangements for the Variety 

Clubs International convention to be held 

May 6-12 in Dublin, Ireland, it was announced 

by Joseph Sinay, chief barker of 

Variety Club of Southern California Tent 

25. Fenno's assignment will include making 

reservations for Tent 25 members who plan 

to attend the conclave and arranging a 

round-trip group TWA jet flight to Dublin, 

via London, leaving from Los Angeles May 

4 and returning May 20. 

Convention sessions will be held at the 

Burlington Hotel in Dublin with Sherrill C. 

Corwin, Los Angeles, VCI president, winding 

up his second and final term. Approximately 

50 barkers and wives from Tent 25 

are expected to make the overseas trip. 

Twin to Be Added to Mall 

OREM, UTAH—Twin theatres are scheduled 

for construction in the recently opened 

University Mall. The enclosed shopping 

complex features year-around air-conditioning. 


W-1

JF 

Il5ackstCLue 

9i 

YOU HAVE THE BACKGROUND 

and experience in the record business 

wherein your efforts have brought the reward 

of three gold records and your knowledge 

comes from working with the music 

for "Wild Angels," the Roger Corman film 

for American International Pictures release, 

you will consider the marketing effect that 

a single record can have on a low-budgeted 

film made for under $250,000. Clancy B. 

Grass III, Andy Fried and Kent Osborne, 

under their Goz International Productions, 

are cutting their "Run Babee Run"—and 

"Babee" and "Run Babee" are tentative for 

their single—which will be planted with the 

radio stations and deejays a month or two 

before the film comes out. 

Grass, still a young man, hit the top in 

the record business and sold out, but the 

firm that bought the enterprise gave stock 

and went broke. His start in film production 

came with "Ballad of Billie Blue," playing 

the four-wall circuit in the South under 

the sponsorship of a religious group. 

The present story, about five women who 

escape from a penitentiary, with four being 

killed, will be followed with the lone survivor 

(the black girl) starting a second picture 

soon. 

The key to the whole situation is that 

an independent group, if it has the knowledge 

for exploitation, can match the effectiveness 

of published books in putting across 

the name of a picture and make money 

doing it. That's the trend, with Motown, 

Fantasy and many majors doing it. 

• 

^J^pllLE THE BELL TOLLED new highs 

in profits for Walt Disney Productions 

for the past quarter, the turnstiles at Disneyland 

Sunday (8) clicked out the mounting 

good news that the film business continues 

to grow! A tumaway crowd joined invited 

VIPs for the press celebration of "The Walt 

Disney Story" and the dedication of a 50- 

year plaque to the late Disney brothers. 

The 27-minute film covers the history 

of the family in a warm, documentary, 

home-movie-style story of Walt's progression 

from his early days in Kansas City in 

1923, where he started as an animator. 

Over 1,000 people picnicked and visited 

the attractions as guests of Donn Tatum, 

board chairman, and E. Card Walker, Disney 

Productions president. Mrs. Disney uncovered 

the plaque, while a blare of trumpets 

from the rooftops in the park marked 

the celebration. It was a Disney family 

affair, with all members in attendance. 

BRIAN DE PALMA doesn't think 

of his 

films as "underground" product and 

doesn't like being associated with cults. 

However, if it came to pass in the future 

that he was in the Hitchcock orbit, it wouid 

be a different story. That kind of storytelling 

with film is his dish. 

Discussing "Sisters," the American IniWiTH 

SYD CASSY Dm^simsmmm 

ternational Pictures release, he is completely 

happy with the way that firm is handling 

the film, in contrast with other majors with 

which he had dealt in the past. Following 

production planning, his next feature, 

"Phantom of Filmore," with Paul Williams 

writing the original music, will start. Williams 

describes it as a "rock contata based 

on Faust." This, too, will have the combo 

of Luisa Rose Youell and De Palma writing 

the screenplay. Sam Arkoff's American International 

Pictures will distribute. 

De Palma, who holds his master's degree 

in writing from Sarah Lawrence College, 

while there on an MCA scholarship made 

seven feature films. Two of these were sold 

twice and bought back when the producer 

didn't want to go ahead with the property. 

"I spent more money buying them back than 

I received in each case, but that's my life," 

he explained. 

Now 32 and unmarried, De Palma is 

dedicated to the idea that he wants to keep 

working—and that's his life. "I can feel free 

to buy and sell, for I have no ties, and that's 

the freedom I like," he said. He got a degree 

in physics from Columbia University and 

comes from a scientifically oriented family. 

His "Greetings" was one of the most 

celebrated successes in 1968-69 in the independent 

class. Shot in two weeks at a cost 

of $43,100, its gross was more than 20 times 

that figure. The story was called an "episodic 

topical satire about evading the draft, 

computer dating and voyeurism as a lifestyle." 

"Sisters," reviewed in Boxoffice March 

26, was shot on New York's Staten Island 

and is a horror story with comedy overtones. 

Originally, it was written for Marty 

Ransohoff but it then went to Ray Stark 

and. when it was delayed too long, keeping 

De Palma inactive, he bought it back. That's 

his style and that is what he did with the 

forthcoming "Phantom" picture. It's the 

new independence of filmic talent, allowing 

filmmakers to keep their creative role while 

working within the system. 

De Palma gets involved in many festivals 

and college seminars, believing that he has 

to go where the audiences are—and he raps 

with them constantly. 

"Sisters" opened the Dallas U.S. Film 

Festival and his "Get to Know Your Rabbit," 

the Tommy Smothers Warner Bros, 

feature, is slated to open in the same city 

as the premiere picture at the competition, 

the U.S.A. Film Festival. 

Miss Lorena Grizzle Has 

Retired After 42 Years 

LOS ANGELES—Miss Lorena Grizzle 

has retired from the motion picture theatre 

business after 42 years in exhibition. She 

first entered the industry in Roswell, N.M., 

in 1931 as secretary to Fred Morley, who 

then was district manager for the Griffith 

Theatre Circuit. A month later, Morley 

was transferred to Dallas and was succeeded 

by Ted Jones. Miss Grizzle remained 

as 

Jones' secretary. 

When Jones and his associates moved to 

California to found Western Amusement 

Co. in 1946, Miss Grizzle moved along 

with the team as his secretary. Eventually, 

she became a partner in the company and a 

member of the Western Amusement Co. 

board of directors. In 1971, when Ted 

Jones died. Miss Grizzle remained to assist 

Mrs. Jones after she assumed the presidency 

of the firm. 

A testimonial dinner honoring Miss Lorena 

Grizzle was held March 20 at the Fox 

and Hounds Restaurant in Santa Monica. 

Theatre managers from Oregon and Cahfornia 

arrived to take part in the send-off. 

Each of them had a few words to say about 

Lorena, expressing their appreciation of her 

association with them. She was presented a 

plaque upon which the names of all the 

company's managers and office co-workers 

were engraved. In addition, an engraved 

gold watch was presented Miss Grizzle on 

behalf of the firm by the president, Mrs. 

Ted Jones. 

As president, Mrs. Jones was pleased to 

announce that Miss Grizzle had been reelected 

to the board of directors and elected 

to serve as a vice-president of Western 

Amusement Co. 

Police Confiscate Prints 

At 2 Pussycat Theatres 

HOLLYWOOD—The Pussycat Theatres 

in Long Beach and Oakland were raided by 

city police last week and prints of the current 

movie were seized. The Oakland theatre 

was showing "Marital Aids—The Stimulators," 

a film which played the movie 

house last October without any action on 

the part of the authorities. Police had raided 

the theatre previously in March and seized 

a print of another film. 

Screening in Long Beach was "American 

Sexual Revolution." Following the seizure, 

theatre officials secured another print and 

the movie still is showing at the theatre. 

Vince Miranda, president of Pussycat 

Theatres, said this is the 15th time prints 

have been seized at his movie houses in 

California. He plans to seek redress in the 

courts for return of the seized prints. Recently 

the courts ordered the Buena Park 

police to return a print they had seized at 

his theatre in that community. 

Theatre Permit Okayed 

COTATI, CALIF.—The Cotati 

Planning 

Commission has granted a permit to Codding 

Enterprises for the construction of a 

"family-type" theatre. Work on the showhouse 

is expected to begin in the near 

future. 

John Klee Operating La Mar 

TORRANCE, CALIF.—John Klee, formerly 

with National General Theatres, has 

taken over the La Mar Theatre in Manhattan 

Beach. The house has been refurbished 

and is offering family films. The La Mar 

previously was operated by National Cinema. 

W-2 BOXOFFICE :: April 16, 1973

In 71 it was "Big Doll House" 

In V2 it was ''Big Bird Cage'' 

NOW New World Pictures gives you "THE BIG BUST-OUT 


Soft skin bursting 

through hard 

prison waiisi 

Locked in 

a cage 

of wild desiiv 

DISTRIBUTORS: 

DENVER 

O'MALIN ORGANIZATIOK 

1860 Lincoln Street 

Denver, Colo. 80230 

Jay O'Molin: (303) 573-027 

LO S ANGELES 

NEW WORLD PICTURES 

291 S. La Cienega Blvd. 

Beverly Hills, Calif. 90211 

Frank Bruno: (213) 659-562: 

SALT LAKE CITY 

J.D. Theatre 

P.O. Box 8312 

Salt Loke City, Utah 84108 

John Dohl: (801) 466-1554 

SAN FRANCISCO, PORTLAN 

SEATTLE 

EXCELSIOR AMUSEMENT 

230 Hyde Street 

San Francisco, Colif. 94102 

Gordon Kershaw: (415) 673-(

— 

— 

— — 

— 

— — 

— 

— 

'Last Tango' Big 900 

In Third LA Frame 

LOS ANGELES—"Last Tango in Paris," 

"Deep Throat," "Cries and Whispers," 

"Save the Tiger" and "Slither" monopolized 

attention of theatregoers here, while most 

other first-run features struggled along 

virtually unnoticed and unattended. Really, 

"Last Tango in Paris" and "Deep Throat" 

were in a grossing class by themselves at 

900 and 800, resp>ectively, as they continued 

on holdover time. "Cries and Whispers," 

300; "Save the Tiger," 225, and "Slither," 

210, formed another group; then came the 

bulk of the field, including many pictures 

playing to below normal grosses. 

. 


ABC Century City 2 ^The Greot Wolti (MGM), 

21st wk 65 

Beverly Young Winston (Col), 21st wk 65 

Bruin Sleuth (20th-Fox), 1 6th wk 1 20 

.225 

Crest CinSma Sove the Tiger (Para), 7th wk. 

Fine Arts Lost 

Fox Wilshire 

Tango 

Man of 

in Paris (UA), 3rd 

La Mancha (UA), 

wk. . . .900 

16th wk 65 

Hollywood Cinema, National Lost Horizon 

(Col), 4th wk 110 

Hollywood Pussycat Deep Throat (SR), 19th wk. 800 

Lido The Emigrants (WB), 3rd wk 150 

Music Hall Lody Caroline Lomb (UA), 6th wk. . 65 

Pontages The Fomily (SR), 3rd wk 110 

Plaza Cesor and Rosolie (SR), 4th wk 120 

Regent Cries and Whispers (SR), 1 1th wk 300 

UA Cinema Center 2 Payday (CRC), 3rd wk. ... 65 

UA Cinema Center 3 Chloe in the Afternoon 

(Col), 4th wk 

UA Cinema Center 4 The Discreet Charm of the 

65 

Bourgeoisie (20th-Fox), 15th wk 100 

UA Westwood Slither (MGM), 4th wk 210 

Village Boxter! (NGP) 65 

Wiltern, Hollywood ^Five Fingers of Death (WB), 

2nd wk 80 

The Burbcoik Studios Wins 

Membership in the AMPTP 

BURBANK, CALIF.—The board of directors 

of the Ass'n of Motion Picture and 

Television Producers has accepted the Burbank 

Studios into AMPTP membership, 

making TBS the only facilities company 

with separate participation. Of particular 

importance is the fact that an independent 

producer using the TBS facilities is automatically 

covered by the AMPTP banner 

and therefore is not required to negotiate a 

separate contract with the lATSE. 

In discussing the decision to become a 

member of AMPTP, Robert K. Hagel, general 

manager of the Burbank Studios, 

pointed out that in the first year of operation 

his facility has become the industry's 

largest, with 27 TV shows, 15 pilots and 13 

features filmed at the Burbank plant, plus 

a large number of commercials. In addition, 

five distant-location features were filmed 

using TBS equipment and personnel. 

With that big a production schedule, 

both the AMPTP and the board of directors 

at TBS agreed that it is important for the 

facility to have its voice heard, not only in 

the important Hollywood guild and union 

contracts which are negotiated by the 

AMPTP but also in the overall affairs of 

the motion picture industry. 

NM Has Approved $100,000 

Film Commission Budget 

'Sleuth' Paces Denver Films 

SANTA FE, N.M.—New Mexico Gov. 

With Encouraging 325 Week 

Bruce King reported that the state legislature 

has authorized a 

DENVER—Gross 

budget of 

percentages 

$100,000 

gathered 

for the fifth fiscal 

momentum during 

year of the Film Industry 

the report week, aided 

by 325 for "Sleuth," on holdover 

Commission operation, starting July 1. 

time at 

the Denham, and 300 for "Lost 

The budget is the same as the legislature 

Horizon," 

new at the Cherry Creek and 

okayed last year. 

Villa Italia 

theatres. Supporting 

Gov. King, who will continue as chairman 

of the nation's first state-funded service 

these 300-class percentages 

were three in the 200 range and nine 

to 

between 

film 

110 and 

producers, said that 

165. Replay 

he not only will 

of "The 

Sound of Music" gave 

put the weight of his office directly behind 

the Continental a 

500 week, the famous musical 

a comprehensive production service but is 

being in a 

third week. 

gearing for expansion of the program. 

Aloddin Man of La Moncho King has instructed the board's new director, 

Mrs. Ruth Armstrong, to beef up 

(UA), 16th wk. . . .125 

Center The Poseidon Adventure (20th-Fox) 

1 6th wk 220 

Century 21 Jeremiah Johnson (WB), 15th wk. ..120 regional service by reorganizing seven state 

Cherry Creek, Villa Italia ^Lost Horizon (Col) ...300 districts to assist scouting parties and shooting 

companies. He said district representa- 

Cinderella City, North Valley, Westland 

Two People (Univ) 110 

Cooper Save the Tiger (Para), 5th wk 200 

Crest Sounder (20th-Fox), 15th wk 275 

tives will act as problem-solvers for production 

managers throughout location filming. 

Denham Sleuth (20th-Fox), 3rd wk 325 

Denver 1, Village Square, Lakeside 

Walking Tall (CRC) 110 "We're continuously broadening our service 

program," King explained, "to help 

Denver 2 Block Gunn (Col) 125 

Esquire The Effect of Gamma Roys on Man-inthe-Moon 

Marigolds (20th-Fox), 4th wk 125 streamline shooting days and economize on 

Flick 1 The Discreet Charm of the Bourgeoisie 

(20th-Fox), 3rd wk 165 schedules. We service a production from 

Flick 2 Lola Montes (SR) Not Available 

first 

Paramount The Thief Who Come 

query to final wrap-up." 

to Dinner 

(WB) 125 He said that Charles Cullin will remain 

University Hills ^The Emigrants (WB), 5th wk. ..150 

on Mrs. Armstrong's staff as field executive 

and Fred Banker will continue as the state's 

Hollywood representative. 


One motion picture currently is shooting 

For 

DRIVE-INS 

in the state, "The Devil and Leroy Bassett," 

• Concessions • Merchant Johnson-Pearson Productions. Two others 

Adi 

* Announcements 

have completed New Mexico location work 

— 

* * * 

"Truck Stop Woman," Lester-Traynor 

Productions, and "Consigliori," a Fida production. 

In addition, a number of TV com- 

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mercials have been shot locally. 

King said that at least four other features 

are planned in the state shortly. 

Twinning of Larwin 

Is Planned by MTC 

LOS ANGELES—Metropolitan Theatres 

Corp. is negotiating to remodel its Larwin 

Theatre in the Simi Valley into twin 

theatres, with 500 seats in Larwin I and 300 

seats in Larwin II. It was anticipated that 

work would begin Sunday (15), with an 

expenditure of $150,000 for the conversion, 

according to Bruce C. Corwin, president of 

Metropolitan. Completion is anticipated 

within 60 days and June 13 has been set as 

the opening date for the theatres. 

"We hope to stress family entertainment 

in the two theatres," Corwin said. "We 

think it's what the Simi Valley wants and 

our booking and operating policy will be 

responsive to community needs." 

The plans for Larwin I and II are the 

third set of twin installations to be announced 

in the past two months by Metropolitan. 

In Escondido the Plaza is being 

remodeled into Plaza I and Plaza II and 

in Palm Springs Camelot III and IV are 

to be built alongside Metropolitan's Camelot 

I and II. 

ALBUQUERQUE 

ômmoawealth Theatres has initiated a 

policy to boost Monday night business 

at one of the circuit's hardtops here. Each 

Monday the downtown State is featuring a 

discount night, with all seats priced at 50 

cents each. 

Dennis Hopper, actor-film producer, who 

maintains a home in Taos, was scheduled 

as one of the major speakers at a National 

Brotherhood Awareness Conference held in 

this city Saturday and Sunday (7, 8). Other 

speakers included Jesse Jackson and Vernon 

Bellecourt. 

Richard Sprayt of this city has been 

named as the new concessions warehouse 

manager and relief manager for Video Theatres 

here, it was announced by city manager 

Paul West. He succeeds Bob Giron, 

who was promoted to manager of the circuit's 

Tesuque Drive-In a few weeks ago. 

Ruth Armstrong, newly named director 

of the New Mexico Film Commission, was 

scheduled to address a breakfast meeting 

of the Albuquerque Press Club Wednesday 

(11). She was slated to talk on reorganization 

of the state board in its efforts to 

bring filmmakers to the state . . . Film-TV 

actress Abby Dalton has been signed to 

star in the Little Theatre production of 

"Kind Lady" May 5-11. 

Aquarius Theatre Opens 

PHOENIX—The 178-seat Aquarius Theatre, 

3522 West Cactus, opened last month 

with "The Sword in the Stone" and "Nikki" 

as the inaugural attractions. Operator of 

the showhouse is J. G. Boles. 

W-4 BOXOmCE :: April 16, 1973

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LAS PALMAS THEATRE 

1642 N. LAS PALMAS 

HOLLYWOOD, CALIFORNIA 

rcknur/ i6, 1972 

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Lm Angeles, CiUfomla 9OO69 

Dear Sirs: 

We h«»e lud your AUTOMATID-BOXOITICI sjrstea In our theatre 

for over four aonths no* without a aalfllnctlon or breakdown. The 

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Patron acceptance has been good. We slaply placed a saall 

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JOHll RICIIARIEON 

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^^., 

*SPECIAL NOTICE TO ADULT THEATRE OPERATORS: 

In several states when there is a seizure of film the cashier is also 

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AUTOMATED-BOXOFFICE TM 

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PHONE: (213) 650-8176 • DEALER INQUIRIES INVITED

LOS ANGELES 

flnierican International's executive vicepresident 

in charge of sales and distribution, 

Leon P. Blender, and Richard B. 

Graff, vice-president and general sales manager, 

left for New York to set releases of 

"Dillinger," "Heavy Traffic," "Blacula II," 

"Slaughter II," "Little Cigars" and "Coffy." 

the popular Beverly Hills Dohcny Plaza, 

where "Cabaret," now in its fourth month, 

is co-billed with "Lady Sings the Blues." 

Robert S. Ferguson, Columbia Pictures 

vice-president, arrived Thursday (5) from 

New York for meetings with producers and 

studio executives. 

Warner Bros, received word that William 

Charles Doyle, secretary and director of 

Warner Bros. Australia, Pty., Ltd., died of 

a heart attack in Sydney, Australia, March 

30. Doyle had been with Warner Bros, for 

40 years. 

veteran showman and co- 

appointed Fred Hinton manager of 

Frank Seltzer, 

owner, 

Peter Guber, vice-president of U.S. production 

for Columbia Pictures, returned 

from the London opening of "Godspell" 

and the company's international sales convention. 

Andres Sanz, recently named supervisor 

for Central and South America by Myron 

D. Karlin, vice-president of foreign operations 

for Warner Bros. International, started 

work at the company's home offices here. 

Sanz had been assistant to the vice-president 

in charge of foreign sales for Cinema Center 

Films. 

KMPC listeners were the honored guests 

of disc jockeys Clark Race and Kathy Gori 

at a special midnight preview Saturday (7) 

of Warner Bros.' "Class of '44" at the Avco 

Cinema Center in Westwood. Given out in 

the week-long promotion were 500 pairs of 

Seymour Borde left for San 

tickets . . . 

Francisco to set spring and summer releases. 

Brian DePalma, director and co-author of 

AIP's "Sisters," has arrived from his New 

York home for newspaper and radio interviews. 

The terror drama opens Wednesday 

(18) in several Los Angeles theatres as well 

as premiering at the USC Film Conference. 

Producer-writer Paul Monash flew to 

New York for meetings with Paramount 

executives regarding national release of 

"The Friends of Eddie Coyle." Conferences 

with Alfred Knopf Publishers about "Rab- 

CINERAMAISIN 


HAWAII TOO. 


ft|[MjjHM don't miss the famous 

[^Jiîi Don Ho Show. . . at 

'«?^ Cinerama's Reef Towers Hotel. 

!N V'.AIKIKI: REEF • REEF TOWERS EDGEWATER 

Boss," the novel by Thomas Sanchez for 

bit 

which Monash bought the movie rights for 

$250,000, also are planned. 

Robert M. Weitman left for New York 

conferences with Columbia Pictures executives 

"Slaughter 11" 

on new projects . . . and "Little Cigars" have been completed 

and summer release dates have been set by 

AIP . . . KDAY Radio offered 400 pairs 

of tickets to its listeners in a station-sponsored 

preview of Warner Bros.' "Scarecrow," 

starring Gene Hackman and Al 

Pacino. 

Paramount opened "Brother Sun, Sister 

Moon," Franco Zeffirelli's first motion picture 

since "Romeo and Juliet," at the Avco 

Cinema Center in Westwood Wednesday 

(11). On the same day, "Charlotte's Web," 

a Hanna-Barbera-Sagittarius production, 

opened citywide. 

Steve Viner, son of Merv Viner, has decided 

to attend UCLA in the future, majoring 

in theatre arts. Later he plans to join 

his father in film buying and exhibition. 

Merv is one of the partners of the fastgrowing 

Cinema Services. He was walk-in 

division manager of Pacific Theatres and in 

the film-buying department. Steve has been 

touring the theatres with his father seeing 

all of the accounts. His age is 14. 

Sherrill C. Corwin, Variety Clubs International 

president, whose second term ends 

in a month, has accepted chairmanship of 

the entertainment division of Los Angeles' 

1973 United Jewish Welfare Drive. The 

first meeting of key committee members 

was held Friday (13) at the Beverly Wilshire 

Hotel. Studio captains were appointed. 

Arch Herzoff is busily working on public 

relations for the Variety Clubs International 

convention. He is the international press 

guy and is coordinating his efforts with 

EMI's David Jones, European press guy. 

Monty Hall of TV's "Let's Make a Deal" 

will serve as master of ceremonies at the 

noon testimonial luncheon Wednesday (18) 

in honor of Vin Scully, it is reported by 

Joseph Sinay, Variety Club of Southern 

California Tent 25 chief barker. The event 

will be held in the Beverly Hilton's Grand 

Ballroom. 

JLC Cashier Is Robbed 

Of $95 by Lone Gunman 

MONTEREY, CALIF.—Christina Grinager, 

cashier at the Jerry Lewis Cinema at 

Carmel Center, was robbed by a lone gunman 

who took $95 in cash. She told sheriff's 

deputies that a man came in at 8:35 

p.m. and asked how much admission tickets 

were. When she replied, he pulled a smallcaliber 

automatic pistol and demanded 

money. 

After taking possession of the cash, the 

robber fled on foot. 

HONORED—"For dedication, devotion 

and years of service to children 

everywhere," Harry Thomas, left, 

veteran motion picture distributor, 

receives a plaque from Joseph Sinay, 

chief barker. Variety Club of Southern 

California Tent 25, at luncheon ceremonies 

held at the Century Plaza 

Hotel. 

Family Twin Debuts 

In San Bernardino 

SAN BERNARDINO, CALIF.—Hank 

Plotkin's $200,000 Family Twin Cinema 

bowed recently offering "1776," "Snowball 

Express" and "The African Lion." The dualer 

is located in Von's Shopping Center at 

Highland and Sterling. 

The Family Twin Cinema seats 480 

viewers—240 in each auditorium. 

S. S. Piazza Establishes 

Company in Pueblo, Colo. 

PUEBLO, COLO.— S. S. Piazza, an employee 

of RCA Service Co. for over 19 

years, announces that he has taken an early 

retirement from that firm and has formed 

his own company. Cinema Engineering Services, 

93 Radcliff Lane, Pueblo. Piazza previously 

worked as a projectionist for Fox 

Inter-Mountain Theatres for over 20 years, 

is an active member of the Society of 

Motion Picture & Television Engineers and 

a member of Local 230, Denver. 

Cinema Engineering says Piazza, can give 

competent, experienced service to exhibitors, 

including projector service and installation 

of all types of equipment. 

Martin Osborn Is Syufy's 

'Manager of the Year' 

SAN FRANCISCO—Martin Osborn, 

manager of the Century 21 and 22, Oakland, 

was the winner in Syufy Enterprises' 

recent "Manager of the Year" competition, 

in which over 70 other circuit houses participated. 

Taking part in award ceremoneis at which 

Osborn was presented the "Manager of the 

Year" trophy and a check were Jim Cargile, 

Syufy operations manager, San Francisco; 

Larry Whiteman, Syufy district manager, 

and Ernie Furman, Syufy assistant operations 

manager. 

w-e BOXOmCE :: April 16, 1973

The Rocky Mountain Motion Picture Association 

Presents 

a^ 

12ih Annual ,,.. 

^ 

Forward Look 

73

DENVER 

The regular monthly luncheon of the Rocky 

Mountain Motion Picture Ass'n was 

held at the Top of the Rockies Restaurant 

overlooking all of downtown Denver. A 

record-breaking attendance came to extend 

good wishes to the guests of honor, Henry 

and Mildred Freidel, on the occasion of 

their 50th wedding anniversary. Freidel entered 

the film business in 1916 and had 

worked in the business continually until 

he retired from the position of Metro- 

Goldwyn-Mayer branch manager in 1962. 

Exhibitors from all the Rocky Mountain 

states in this area traveled here to extend 

their congratulations to the Freidels during 

the luncheon. Bob Tankersley of Western 

Service & Supply and John Roberts of Wolfberg 

Theatres presented appropriate gifts 

to the couple. 

Roy B. White, president of the National 

Ass'n of Theatre Owners, will address the 

forthcoming convention of the Rocky 

Mountain Motion Picture Ass'n. The gathering 

of Western states showmen will take 

place at the Brown Palace Hotel in this 

city Wednesday and Thursday (25, 26). 

Tickets for the confab are priced at $30 

for the men and an additional $20 for the 

ladies and it is suggested that reservations 

be made promptly. Contact members of the 

Rocky Mountain Motion Picture Ass'n for 

reservations. 

David Picker, president of United Artists; 

David Chasman, vice-president; Gabe Sumner, 

vice-president, and Fred Goldberg, vicepresident, 

traveled here to attend a special 

screening of the new picture "Electra Glide 

in Blue." Also here for the occasion were 

UA executives Mort Engleberg, Don Smolen, 

Buddy Young, Herb Gardner, Richard 

Roth, Jean Nachbaur and Guy Bourduge. 

"Electra Glide in Blue" was screened at the 

downtown Center and again in Boulder at 

the Boulder Theatre. The Boulder screening 

was to test audience reaction in a college 

town, since the University of Colorado campus 

is located in that city. 

Frank Rhodes, Warner Bros, branch manager, 

traveled to Salt Lake City where he 

met with district manager Milt Charnas and 

called on the accounts . . . National General 

Pictures branch manager Jerry Smith traveled 

to Los Angeles for meetings . . . Jack 

Felix and Betty Micheletti are moving their 

Favorite Films of California branch office 

to new, plush quarters on the eighth floor 

of the Lincoln Towers Building. The new 

location will be in Suite 825 and the phone 

number (303) 623-1221 remains the same. 

Robert Box, son of Jack Box of Universal 

For Prompt Personal Atter)tion 

Equipment, Supplies or Service 

PETERSON THEATRE SUPPLY 

19 E. 2nd South 

Salt Lake Crty, Utah 84111 

Phone (801) 322-3685 

Pictures, has joined the local Paramount 

exchange as a booker. Box succeeds Ixw 

Kolecheski, who moves from the booker 

post to the position of assistant branch manager 

under branch manager Jack Micheletti. 

Lew has had many years of experience in 

a number of positions in both the exhibition 

and distribution sides of the business. 

In town to set bookings were Mr. and 

Mrs. John Groy, Pearl Theatre, Buena Vista; 

Mitchell Kelloff, Movie Ctiy Theatre, 

Pueblo; Vern Peterson and John Lindsey, 

Evergreen Theatres, Loveland; Lloyd Greve, 

Cine-Moly Theatre, Leadville, and Dominic 

Linza, Paonia Drive-In, Paonia . . . Leon 

Hoofnagle, Commonwealth Theatres, traveled 

in from Kansas City to visit the local 

exchanges. 

Following the resignation of Dick Marks 

as manager of the U-Hills Twin, David 

Gertner, assistant, was made manager by 

owner Tom Goldfarb. 

SEATTLE 

Ctewart Engerbretson, Metro-Goldwyn- 

Mayer division manager for the Washington 

area, was in town for a few days 

working with Ed Hinchy, local MGM representative. 

Filmrovf was saddened Friday (6) to learn 

of the death of James A. Keliher, vicepresident 

and booker of Conner Theatres 

Corp., in Tacoma. 

Paramount screened "Paper Moon" and 

Universal screened "The Boy Who Cried 

Wolf" at the Fox screening room . . . MGM 

sneaked "Slither" at the UA Cinema 150 

March 30, along with the current attraction, 

"The Heartbreak Kid." 

The Outlook newspapers had 8,649 entries 

in its annual Academy Awards contest. 

One girl in suburban Edmonds had all seven 

categories correct and will receive 52 pairs 

of passes to various theatres in the area. 

Ninety-nine other winners also receive two 

paris of passes to theatres. Currently, the 

Outlook has coloring contests going for 

readers of all ages for "Charlotte's Web" 

and Walt Disney Productions' "Cinderella." 

There are 30 pairs of passes for winners in 

the first competition and 50 pairs of passes 

in the latter contest . . . Local birdman Bus 

Amato, United Artists branch manager, reports 

that the majestic eagle seems to be 

holding its own against the onslaught of 

mankind. On a recent field trip to the Skagit 

Valley he counted 46 bald and golden eagles. 

He also has identified 25 other species 

while on various expeditions of this type. 

A big promotion for "The Timber 

Tramps" started with the arrival of Chuck 

Keen, direct from Alaska (Alaska Film Co.), 

producer of the film. Keen is distributing 

and promoting the picture. A one-man operation, 

going full blast with the aid of assistant 

director Ford Beebe and his wife Karen, 

Keen proceeded to open the picture in the 

Northwest. He flew stars Claude Akins, 

Rosey Grier and Leon Ames here for public 

appearances. 

A series of meetings have been held for 

the opening of Columbia's "Lost Horizon" 

and a number of promotions arranged . . . 

"Sounder" is breaking all records with 

group sales here, with a record $21,000 in 

student groups already. The movie is keeping 

the Dorothy Matin Agency busy with 

student shows and special shows are planned 

as far ahead as May 2 . . . The Dorothy 

Matin Agency set a special preview of "The 

Sorrow and the Pity" for all French teachers 

and French groups at the Cine-Mond 

Theatre Tuesday (17). 

A special promotion 

with KISW-FM will attract many listeners 

with a unique contest that began Monday 

(9). "The Sorrow and the Pity" opens 

Wednesday (25). Mrs. Elia McRae, theatre 

owner, was on the Row firming-up all the 

arrangements. 

April Unveiling Set 

For Southgate Quad 

PORTLAND — The new Tom Moyer 

Theatres' Southgate Quad opens in late 

April with the Northwest premiere of Columbia's 

"Lost Horizon." Located off SE 

McLaughlin Boulevard at 9600 Main St., 

Milwaukie, a Portland suburb, the fourplex 

is a $1,000,000 project on a five-acre site. 

The Southgate Quad will have one 900- 

seat auditorium, one 500-seater and two 

250-seaters. 

Fred L. Knill Succumbs; 

Long-Time Booker-Buyer 

DENVER—Fred L. Knill, 58, who had 

been in the film business since he was 16, 

died Friday (6). Knill had worked for several 

companies as booker before he went 

with Charles Gilmour, former Warner Bros. 

branch manager, when Gilmour organized 

Gibralter Enterprises, a theatre consultant 

company representing theatres in four 

states. Knill was buyer and head booker. 

When Gilmour retired, Knill took over as 

film buyer and booker for some of the 

theatres. 

Knill also operated a ranch near Golden, 

Colo., where he bred Arabian horses and 

quarter horses. He competed in several 

quarter horse contests at the National Western 

Stock Rodeo. 

He leaves his wife Irene; a son. Dr. L. 

M. Knill; a daughter, Barbara Willmore, 

and seven grandchildren. 

Orpheum Theatre Sold 

WHITEFISH, MONT.—The Orpheum 

Theatre and the adjacent office building 

have been acquired by a group of investors 

from Steamboat Springs, Colo. Redecorating 

is scheduled to begin in early May. The 

Orpheum formerly was owned by Walt 

Thompson. 

W-8 BOXOmCE :: April 16, 1973

ZOth CENTURY-FOX 

Combines an outstanding film with 

an outstanding Marketing Plan 

to put Your Theatre on the Map, 

THELAST 

AMERICAN 

SSSHEROSSS 

Inspired by the Incredible Life of Junior Johnson

lieatre on the Mapl 

IS your theatre lies within these boundaries call your 

Fox Exchange today and set your playdate Sor 

**The Last American HeroV Here are the benefits 

you'll get from this outstanding regional 

launching -'Commencing June 14: 

• Blanket TV saturation 

spots mentioning your 

theatre by name. (Especially 

concentrated in areas of 

red circles.) 

I 

Large ads In certain newspapers 

with state-wide circulation, listing 

all theatres participating in the 

saturation bookings. 

• Three personalities on tour. Junior 

Johnson, Jeff Bridges, Valerie Perrine. 

• Press, radio television junkets 

involving 35-50 of the largest 

cities in the area. 

Outstanding tie-up with Union 76; 

16,500 gasoline station displays; 

radio commercial tie-ups; 

newspaper ad tie-ups; 

sports page publicity tie-ups. 

• Television publicity syndicated 

to 1 20 markets in the southeast 

in mid-June. 

THEUiST 

AMERICAN 

HEROB 

Inspired by the Incredible Life of Junior Johnson 

20th Century-Fox Presents "THE LAST AMERICAN HERO" 

A Joe Wizan-Rojo Production • Starring JEFF BRIDGES, 

VALERIE PERRINE, GERALDINE FITZGERALD Directed by 

• 

LAMONT JOHNSON 

• Produced by WILLIAM ROBERTS and 

• 

JOHN CUTTS Screenplay by WILLIAM ROBERTS 

Based on stories by TOM WOLFE • Music by CHARLES FOX 

PANAVISION® COLOR BY DELUXE® 

PG

Industry Friends Honor Art McManus 

Head table guests at the Art McManus testimonial luncheon in St. Louis 

March 27 included, left to right, D. J. "Bud" Edele, Avco Embassy, New York; 

McManus; George Cohn, Metro-Goldwyn-Mayer; Ann (Mrs. Arthur) McManus; 

Herschel McManus, General Cinema Corp. executive; Edward B. Arthur, general 

manager of Arthur Enterprises, who emceed, and Jimmie James, Trans-Lux Cinerama 

Theatre. 

ST. LOUIS— Approximately 125 industry 

colleagues and friends were in attendance 

at the testimonial cocktail party and luncheon 

honoring Art McManus, veteran branch 

manager recently retired from heading Avco 

Embassy Pictures' St. Louis-Kansas City 

exchange. The gala event was held Tuesday, 

March 27, at Arthur's Restaurant in 

the Ramada Inn on South Grand Boulevard. 

Head table guests included Avco Embassy 

home office executive D. J. "Bud" Edele, 

former St. Louisan, now a New York resident; 

Arthur McManus; George Cohn, 

Metro-Goldwyn-Mayer; Ann (Mrs. Arthur) 

McManus; Herschel McManus, General 

Cinema Corp. executive; Edward B. Arthur, 

general manager, Arthur Enterprises, who 

served as emcee, and Jimmie James, Trans- 

Lux Cinerama Theatre. 

Many traveled great distances to join in 

Inadequate Indiana Laws 

Are Blasted by Judge 

FORT WAYNE, IND.— Holding that the 

Indiana Legislature has not enacted any 

law prohibiting obscenity in motion pictures, 

Allen County Superior Court Judge 

Alfred W. Moellering ruled that if Fort 

Wayne police are going to halt the showing 

of "Deep Throat" in that city, they 

will have to use a city ordinance and not 

a state law as its vehicle for prosecution. 

The decision came as the judge quashed 

affidavits with which authorities sought 

warrants for the arrest of Gregory L. Myers, 

manager, and Shirley Striggle, projectionist 

at Cinema X, local theatre that shows only 

X-rated films. 

Allen County Prosecutor Arnold Duemling 

had sought their arrest under a 1905 

anti-obscenity law but an amendment to the 

law requires a "probable cause" hearing 

before issuance of the arrest warrants. It 

was at this hearing that Abe Latker, attorney 

for the defendants, was successful 

in nuashing the charges. 

"There is nothing in the statute which 

refers w movies or motion pictures," he 

pointed ooj.. He also said that in 1969 the 

honoring McManus. From San Francisco 

came John J. O'Leary, Avco Embassy division 

manager; Lester Kropp, retired from 

Wehrenberg Theatres, commuted from his 

fishing haven in Florida; Herschel Eichhorn, 

erstwhile southern Illinois exhibitor, traveled 

from his home in Fort Lauderdale, Fla.; 

John Meinardi, recently returned from a 

vacation in Mexico to be on hand, and the 

many out-of-town exhibitors included Bill 

Williams, Union, Mo., and Johnny Giachetto 

from the Illinois circuits. 

Msgr. John Miller, a close friend of the 

McManus family for many years, offered 

the invocation and Ron Krueger, head of 

Wehrenberg Theatres, presented the group's 

gift, a pair of tickets to Florida and some 

extra fun money for a planned vacation. 

Herschel McManus presented a beautiful 

bouquet of roses to Mrs. Art McManus on 

behalf of the group. 

legislature added a clause that makes it a 

crime to permit minors to see obscene 

motion pictures. 

This year Senate Bill No. 2, which would 

make theatres which show obscene films a 

public nuisance and allow them to be shut 

down, was passed by the Indiana Senate 

by a 45 to 1 vote February 14 and has 

been languishing in the Indiana House 

Courts and Criminal Code Committee. 

Latker claimed that the fact that the 

legislature now has before it a bill which 

would outlaw obscene films strengthens his 

argument that there now is no law on the 

books covering obscene movies. The judge 

agreed with Latker but, before doing so, 

he leveled a blast at citizens who blame 

the courts for turning people loose when, 

as the judge put it, "it is the legislature 

to be blamed when there is inadequate law 

on the books." 

The judge also blasted the news media, 

which he said were responsible for "circustype 

publicity" in cases like this one. "What 

happens? It packs the boxoffice." He rapped 

TV for letting viewers see the location of 

the X-rated film houses (local newspapers 

do not carry any advertising or mention 

of such offerings). 

After the hearing City. Atty. Roy Dale 

said the city plans to proceed with efforts 

to try to close down the film "Deep Throat" 

under a city ordinance and filed a charge 

against Myers of violating the municipal 

code. His trial in city court was set for 

March 26. 

Perry J. Sullivan Buys 

Airer in Centralia, Mo. 

CENTRALIA, MO.—Perry J. Sullivan, 

who has been affiliated with the A. B. 

Chance Co. for more than 17 years, most 

recently as assistant to the product manager, 

marketing division, has acquired the BeBe 

Drive-In on Highway 22 from E. F. Bebemeyer. 

The underskyer will be renamed 

the Stardust Drive-In and was slated to open 

March 30 for weekends-only showings. 

The outdoor theatre was built by Mr. 

and Mrs. Bebemeyer in 1950 and they have 

operated it continuously since that time. 

Prior to that, the Bebemeyers had helmed 

the Vista, hardtop in Centralia, starting 

in 1933. Bebemeyer now is retiring after 

40 years in exhibition. 

Sullivan and his wife Margaret, who live 

in Moberly, Mo., have six children and a 

move to Centralia is not anticipated at this 

time. 

Residents of Horton Move 

To Acquire Showhouse 

MORTON, KAS.—Plans for the purchase 

of the Liberty Theatre building and 

fixtures were discussed recently by a group 

of residents. The theatre has been closed 

for several weeks and this has left Horton 

without a movie house, thus creating an 

entertainment void in the town. 

At the meeting it was announced that 34 

persons had bought shares of stock at $100 

per share and a drive will be continued to 

more money for the project. 

raise 

Ray Foster was chosen chairman of the 

acquisition group; Mrs. Robert Wood, secretary, 

and directors include Chuck Wilson, 

Otho Stevens, Carl Rodvelt, Lyle Gibson, 

A. E. Atland and Bill Fulk. 

Las Vegas Cinemas Prexy 

Enjoys Visit to Wichita 

WICHITA, KAS.—Stephen Bilant, president 

of Las Vegas Cinemas, was in 

the city 

late last month for a district court appearance 

and said he "fell in love" with Wichita. 

The case which brought the Las Vegasbased 

circuit operator here involved five 

films shown locally last fall that city officials 

attempted to have declared obscene, 

as had been done with a number of 

other movies of a similar nature. The two 

Las Vegas cinemas here were padlocked 

recently by court order. 

"I'll be back," Bilant promised. "I'm 

certainly not giving up on Wichita." 

James Brolin (Dr. Kiley on TV's Marcus 

Welby, M.D.) is being costarred with Yul 

Brynner and Richard Benjamin in MGM's 

"Westworld." 

C-4 BOXOFFICE :: April 16, 1973

S 

In Vl it was ''Big Doll House' 





tiirough hard 

prison waits I 

Locked in 

a cage 


DISTRIBUTORS: 

CHICAGO 

J.M.G. FILM CO. 

32 W. Randolph Street 

Chicago, III. 60601 

Virgil Jones: (513) 621-175C 

KANSAS CITr, ST. LOUl 

THOMAS FILM DISTR., INC 

110 W. 18th Street 

Kansas City, Mo. 64108 

John Shipp: (816) 421-2305 

INDIANAPOLIS 

J.M.G. FILM CO. 

Executive BIdg. 

35 E. 7th Street 

Cincinnati, Ohio 45202 

Jay Goldberg: (216) 771-2741

— 

KANSAS CITY 

Comething unusual is promised for the 

"Pioneer of the Year" dinner honoring 

Jay Wooten, veteran exhibitor of Hutchinson, 

Kas. Among the those on the program 

will be Howard Jameyson, retired Commonwealth 

Theatres head, who will come from 

Mexico. Also local stage personalities will 

appear. Danny Smart, chairman of the dinner, 

which will be held Tuesday evening 

(24) at the Alameda Plaza Hotel Diplomat 

Room, suggests early purchase of tickets. 

"Our space is limited," Smart reports, "and 

we can handle only 200 reservations." Darrell 

Manes, president of the Motion Picture 

Ass'n of Greater Kansas City, which is 

sponsoring the event, is co-chairman of the 

dinner. Tickets are being handled by Ralph 

Weber and Bill Keeler, Dickinson; Earl 

Douglass, Commonwealth; Dick Wright and 

Douglas Marchetti, Hutchinson; Stu Melchert. 

Liberal, and Glenn Cooper, Dodge City. 

The dinner starts at 7:30, preceded by cocktails 

at 6:30. Tickets are priced at $7 each. 

Screenings at Commonwealth: "Fists of 

Fury" (NGP), Monday afternoon (9); "Theatre 

of Blood" (UA), Tuesday afternoon 

(10); "Soylent Green" (MGM), Wednesday 

morning (11); "Young Erotic Fanny Hill" 

and "Maid in Sweden," distributed by Mercury 

Film, Wednesday afternoon (11); 

"Every Afternoon" (Sherpix), Independent 

Film Distributors, Thursday afternoon (12) 

and "Fun and Games," Independent Film 

Distributors, Friday afternoon (13) . . . 

"Guns of a Stranger" (Univ), scheduled for 

Tuesday (10), was cancelled . . . Coming 

this week: "Wicked, Wicked" (MGM), Monday 

(16), 2 p.m.; "The Godchildren" (Hallmark), 

distributed by AIP, Tuesday (17), 

1:30 p.m.; "Fly Me!" (New World), distributed 

by Thomas-Shipp, Wednesday (18), 

1:30 p.m., and "The Student Teachers" 

MEET THE PROFIT KING 

We sfock the complete 

program 

EQUIPMENT 

DISPENSERS 

SYRUP 

CUPS 

C. R. FRANK POPCORN & SUPPLY CO. 

2219 Delmor St. Louis, Mo. 63103 

(314) 436-7700 

(New World), distributed by Thomas-Shipp, 

Thursday (19), 1:30 p.m. 

Screenings at Petite Amusement: "The 

Young Seducers" (Mercury), Monday morning 

(9); "Draft Dodgers" (Mercury), Tuesday 

morning (10); "Book of Numbers" 

(Avco Embassy), Tuesday evening (10); 

"Soylent Green" (MGM), Tuesday evening 

(10); "The Family" (Mercury), Wednesday 

evening (11); 

"Paper Moon" (Para), Thursday 

afternoon (13); "When Women Had 

Tails" (Film Ventures Int'l), distributed by 

Midwest, Thursday evening (12). 

Charles Jarrett is now head booker at 

20th Century-Fox, succeeding Phyllis Kibler, 

who left Friday (6) after seven years 

with the company. Jerrett formerly was at 

Commonwealth Theatres, Universal and 

Paramount. 

Forty years ago, according to the column 

of that name in the Kansas City Times 

Monday (2), the Lxjew's Midland Theatre 

showed "Gabriel Over the White House," 

with Walter Huston, Karen Morley and 

Franchot Tone. Sylvia Sidney and George 

Raft co-starred in "Pick-Up" at the Newman, 

while the Uptown Theatre played 

"Grand Slam," with Loretta Young and 

Paul Lukas. 

33 Send Correct Entries 

In Annual Oscar Contest 

WICHITA, KAS.—Of the almost 8,000 

entries received in the Wichita Beacon's 

annual Academy Awards contest, 33 listed 

the six category winners correctly. The top 

prizes, therefore, were decided on the basis 

of earliest entries received in the entertainment 

office as stipulated in the contest 

rules. 

The winner was Bill Pipkin, 2127 Rivera, 

who received a $1,000 "shopping spree" at 

the city's seven top shopping centers 

Greater Downtown Wichita, the Mall, 

Prairie Village, Parklane, Seneca Square, 

Twin Lakes and Westway— plus a gold pass 

for two for a full year of free movies at the 

ATTENTION: ST. LOUIS 

TERRITORY EXHIBITORS 

sound, and 

%

PRODUCT PARLEY — Virgil 

Jones, JMG Film Co. district manager, 

tiiird from left, is shown emphasizing 

his enthusiasm about "The Harder They 

Come" as he talks with Oscar Brotman, 

fourth from left, of Brotman & Sherman 

Theatres, Chicago. Standing by 

and listening are, left to right, Al Raymer, 

general manager of the circuit, 

and Andy Antonczyk of the Carnegie 

Theatre, 

L&M Managers Attend 

Showmanship Seminar 

CHICAGO—When L&M Management 

Co. recently held its 12th annual managers' 

meeting at the Pick Congress Hotel, the 

primary themes were "showmanship and 

promotion." 

Managers from some 15 theatres who attended 

the promotion seminar, which was 

conducted as part of the meeting, were 

shown slides representing forthcoming film 

products. Using a specially prepared slide 

presentation. Bob Peterson, Iowa district 

manager, demonstrated the modern techniques 

used in developing a series of effective 

newspaper ads applicable for drive-ins 

and indoor theatres. 

Other presentations made to the group 

included vending stand operation, by John 

Bruce, Rockford manager; expense controls, 

by Glenn Ballentine. Joliet manager, and 

extra revenue generation, by Morris Kahn. 

district manager. 

Take-away kits containing material helpful 

to the managers in all these aspects of 

theatre operation were distributed. 

Sandy Berman. L&M general manager, 

acted as moderator for the meeting which 

was hosted by Mrs. Dorothy Berman. company 

president. 

The atmosphere of showmanship was enhanced 

by the use of materials, accessories 

and lighting provided by film distributors 

and suppliers, including National Screen 

Service. Abbott Theatre Equipment Co. and 

Filmack Trailer Co. 

Norwalk Mini Proposed 

NORWALK, CALIF. — Duckett-Wilson 

Investment Co. has proposed the construction 

of a 160-seat mini-theatre in the Paddison 

Square Shopping Center. The facility, 

to be known as Paddison Cinema, would 

be operated as a family-type motion picture 

theatre, according to the firm. The proposal 

will be considered in the near future by 

the city planning commission. 


CHICAGO 

Ray Russo, 20th Century-Fox district manager, 

and Sol Gordon, exploitation 

manager, are working out the details for 

one of the largest film seminars ever held 

in the city. The seminar, which is one of 

four to be conducted across the country, is 

scheduled for Thursday (26), when discussions 

will revolve around summer of '73 

product. There will be a complete screening 

of "Emperor of the North Pole" and such 

films as "Last American Hero," "Battle of 

the Planet of the Apes," "The Neptune 

Factor," "Legend of Hell House," "Kid 

Blue" and "Ace Eli and Rodger of the 

Skies" will be topics discussed with Midwest 

area exhibitors. "The Sound of Music," 

which has been more than pulling its weight 

in its return to the Hillside and Lincoln 

Village, will be highlighted during the seminar 

with the presentation of vairious promotional 

materials ... Ed Ustic of the 

20th-Fox publicity department here has 

been working with Gene Burdorf of the 

Cinema I Theatre in Lincoln, Neb., for the 

opening of "Kid Blue." 

Gene Cole, publicist 

for American Inter- 

nifer O'Neill, who was in "Summer of '42"), 

will be here to talk about the movie. Meanwhile, 

reels are in for a special screening. 

Stuart Swanson, managing director of the 

McVickers Theatre, reports that the theatre's 

policy of rerun programs at $1 admission 

all day throughout the week and $1.25 

on Sunday has been amazingly successful. 

He said business has been increasing steadily 

ever since the revised policy was inaugurated 

Dec. 22, 1972. 

Dudelson Film Distributors, headed by 

Moe Dudelson, has two Cinema 5 successes 

going strong in "A Sense of Loss" at the 

Three Penny Cinema and "Cesar and Rosalie" 

at the Playboy Theatre. He currently 

is working on openings of pictures from 

Gail Films out of Detroit, Hemisphere Films 

and Monarch Films out of New York. 

Bette Davis will receive a special Sarah 


WATCH FOR THE 

national Pictures, returned to exploitation 

activities Monday (9) following a short vacation 

IN WAIKIKI: REEF REEF TOWERS • EDGEWATER 

. . . Marilyn Mahieu joined Cinerama 

Releasing Corp. as secretary to Don Burhmester. 

In continuing with the return showing of 

BLOCKBUSTERS! 

THE FAMILY" 

"Lady Sings the Blues" at the Chicago Theatre, 

ABC Great States added "The Man" 

"ROOMMATES" 

for a limited 12-day run. Barbara Rush, 

who co-stars with James Earl Jones in "The 

Man," currently is starring at the Arlington ''SINGLE GIRLS" 

Park Theatre in "Private Lives." 

"BUMMER" 

Bob Ochs is reopening his Midway Auto 

Theatre in Dunlap, Ind., with the S. B. 

Greiver organization handling the booking. 

''SUPER CHICK" 

Congratulations to Miss Lee Robb on her 

promotion as branch manager for the National 

General Pictures Corp. Detroit oper- 

Gilbreth Film Co. 

ations. She has served as booker here and 

Jack Gilbreth — Sid Kaplan 

in Indianapolis . . . Herb Martinez jr. now 

32 W. Randolph St. 

is NGP booker for the Cincinnati-Indianapolis 

Chicago, Illinois 60601 

areas. 

Phone: 726-1558 

National General Pictures Thursday (12) 

mt 

hosted a tradescreening of "Kung-Fu," starring 

Bruce Lee. The film is scheduled to — Our "24th" Year — 

open in May at the M&R Oriental Theatre 

in the Loop . . . There is a chance the two CANDY-POPCORN 

stars teamed in "Lady Ice," a film picked 

up by NGP (Donald Sutherland, who was 

in "Klute" and "Steelyard Blues," and Jen- 

Distributors For 



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CHICAGO 


Siddons Award at the 20th anniversary 

gathering of the Sarah Siddons Society May 

13 in the Guildhall of the Ambassador West 

Hotel. 

Miss Davis will be the 21st recipient 

of the society's statuette when she is honored 

as "An Actress for All Seasons." 

Michael J. Kutza jr., director of the Chicago 

International Film Festival, said the 

film society is presenting winners from the 

past eight festivals at the Davis Theatre, 

4614 North Lincoln Ave., at $2 to the 

public and $1.50 to festival members. Newly 

discovered feature films, never seen before 

in the U.S., also will be included. All 

films are being shown in 35mm on the 

Davis large screen. Included are: "Solaris," 

a Russian film; "Valerie and a Week of 

Wonders," from Czechoslovakia; "The 

Threepenny Opera," from Germany; "The 

Immortal Story," produced for French TV 

in English; "The Old Maid," France; "The 

Cat," France; "The Fruit of Paradise," 

Czechoslovakia-Belgium, and "Simon of 

the Desert," Mexico. 

"Pete 'n' Tillie" is continuing as one of 

the top grossers in its various neighborhood 

showings. Theatres participating in the third 

outlying run include the ABC-River Oaks, 

Woodfieid, Oakbrook, Will Rogers and 

Nortown. 

During the month of March 1973 the 

censor board reviewed 64 films, which is an 

Durins tho past three years wo 

have moved from No. 5 to No. 2 

in the carbon industry. WE ARE 

NO. 2 (second only to Union Carbide) 

BECAUSE OUR 

QUALITY IS NO. 1 

MqM^ 

DOUBLE EAQLE CARBONS 

P.O. HOX 7H

ZOth CENTURY-FOX 

Combines an outstanding film with 

an outstanding Marketing Plan 

to put Your Theatre on the Map. 

THELAST 

AMERICAN 

S^HEROSS 

Inspired by the Incredible Life of Junior Johnson

Iieatre on the Map! 

IS your theatre lies within these boundaries call your 

Fox Exchange today and set your playdate Sor 

^^The Last American Hero? Here are the benefits 

you'll get from this outstanding regional 

launching -* commencing June 14: 

• Blanket TV saturation 

spots mentioning your 

theatre by nanîe. (Especially 

concentrated in areas of 

red circles.) 

\ Large ads in certain newspapers 

with state-wide circulation, listing 

all theatres participating in the 

saturation bookings. 

• Three personalities on tour. Junior 

Johnson, Jeff Bridges, Valerie Perrine. 

• Press, radio television junkets 

involving 35-50 of the largest 

cities in the area. 

Outstanding tie-up with Union 76; 

16,500 gasoline station displays; 

radio commercial tie-ups; 

newspaper ad tie-ups; 

sports page publicity tie-ups. 

• Television publicity syndicated 

to 1 20 markets in the southeast 

in mid-June. 

THELAST 

AMERICAN 

'HEROa 

Inspired by the Incredible Life of Junior Johinson 

20th Century-Fox Presents "THE LAST AMERICAN HERO" 

A Joe Wizan-Rojo Production 

• Starring JEFF BRIDGES, 

VALERIE PERRINE, GERALDINE FITZGERALD Directed by 

• 

LAMONT JOHNSON- Produced by WILLIAM ROBERTS and 

JOHN CUTTS Screenplay by WILLIAM ROBERTS 

• 

Based on stories by TOM WOLFE 

• Music by CHARLES FOX 

PANAVISION® COLOR BY DELUXE® 

P6

— 

— 

Fabulous Fox Will Be 

Site of 6lh Festival 

ATLANTA—J. Hunter Todd, founder 

and director of the Atlanta Film Festival, 

has announced that ABC Southeastern's 

5,000-seat Fox Theatre has been selected to 

be the screening showplace of the sixth 

annual festival September 7-15. 

The Fabulous Fox is one of the last 

"grand palaces" of the cinema world and a 

fitting location for the festival's 1973 "Super 

September" film competition, since its location 

on historic Peachtree Street is just one 

block from the festival operations center in 

the new 800-room Stouffer's Inn. The Fox 

will be the screening center for more than 

30 world premieres during festival week as 

well as short subjects, documentaries and 

TV productions. 

Because of its unique concept and farreaching 

design, the Fox has outlived the 

passing of the Golden Age of the movie 

palace. The famed Roxy Theatre in New 

York has been razed to make way for a 

parking lot, the San Francisco Fox and the 

Los Angeles Palace are no more. But the 

Atlanta Fox was a theatre of the future and 

many modern theatres haven't caught up 

with it. The Fox boasts of the largest curved 

indoor CinemaScope screen in the world, 

vies with Radio City over which has the 

larger theatre organ, has an orchestra pit 

which requires three giant elevators to raise 

it and its elaborate Moorish decor contains 

more than $70,000 in 14-karat gold. 

The architectural design of the Fox Theatre 

simulates a Moorish City, its terraces 

ascending to a bronze dome surrounding 

the Mosque-like outside entrances; the inside 

designed so the 5,000 filmgoers would 

be seated in what appeared to be a courtyard 

surrounded by castellated walls and 

grand towers. Overhead, stars twinkle in an 

everlasting blue sky and fluffy clouds float 

wistfully by. A canopy, woven to imitate a 

Moorish tent, covers the balcony area. 

The Fox Theatre possesses the largest 

Moller organ ever built. An amazingly complex 

instrument, it contains more than 376 

stops and a variety of special effects 

through which it can simulate everything 

from exotic animal sounds to the blaring 

horns of a traffic jam. Its 45 ranks of 

pipes were designed into special lofts at 

each side of the auditorium and over the 

stage. The Fox's Moller organ will be featured 

in several special Atlantan International 

Film Festival retrospects of great 

classic films of the silent era. The worldfamous 

theatre organist Lee Erwin of New 

York City will present these special festival 

retrospects. He's recognized as the world's 

foremost authority on theatre music of the 

silent film era. 

The Atlanta festival, with such important 

premieres as "Sounder" and "Deliverance" 

from last year's event, has the most fabulous 

showcase in the world for its sixth anniversary. 

Premieres, restrospects and seminars 

will be held at the Fox and other 

festival activities, including equipment exhibits 

and symposiums, at 

Stouffer's Inn. 

"In 1973 the sixth annual Atlanta International 

Film Festival will emerge as a 

world festival of important, excitement and 

motion picture history," declared Todd. 

"The Fox Theatre is the perfect palace for 

such an event." 

Blevins Popcorn Co. 

Acquires Miami Firm 

NASHVILLE—Blevins Popcorn Co., 

headquartered here in Popcorn Village, has 

merged with Farmers Concession Supply 

Co. of Miami and is now doing business at 

222 Southwest 22nd Ave. 

Acquisition of the total assets of the 

Miami concern gives Blevins 12 full-service 

popcorn and concession supply outlets located 

primarily in the Southwest, in addition 

to the Pops-Rite package division in 

Memphis. 

Jim Coleman, vice-president and general 

sales manager, named Lowry Brisby manager 

of the Miami branch, which is the 

second location for the firm in Florida. 

Harvey Farmer, former owner, will remain 

with the company in a sales and advisory 

capacity. 

Colin MacRaes Sell Chief 

Theatre in Sedcm, Kas. 

From Central Edition 

SEDAN, KAS. — Mr. and Mrs. Colin 

MacRae, who had operated the Chief Theatre 

here for the past five years, announced 

that the movie house has been sold to Jim 

and Andy Lane of Tulsa, Okla. The Chief 

will be operated by Mr. and Mrs. Jim Lane, 

who plan to move to Sedan in the near future. 

Lane recently was discharged from the 

Navy and he and his father Andy have been 

engaged in the carpenter business in Tulsa. 

Lane stated that he hopes to bring the latest 

in films to Sedan moviegoers. 

June 3-5 Dates Chosen 

For 3-State Conclave 

Atlanta—J, H, "Tommy" Thompson, 

president of NATO of Georgia, 

has received official notification from 

Fred Massey, president of NATO of 

Tennessee, that the dates for the annual 

Alabama, Georgia and Tennessee 

convention will be June 3-5. 

The event will be held at the Hilton 

Airport Inn in Nashville, Tenn. 

Massey, president of Masco Theatres, 

advised that an interesting convention 

program is being put together 

and details soon will be announced. 

The Mack' Vigorous 

500 in Memphis Bow 

MEMPHIS—"The Mack" roared to a 

rousing 500 initial week at Loews' Theatre, 

one of the most encouraging percentages 

in recent months. Also adding to industry 

cheer among Memphis exhibitors were three 

films grossing in the 300 class: "The Poseidon 

Adventure," 300, 13th week, Crosstown 

Theatre; "Wattstax," 350, fourth week, 

Malco Theatre; "The Life and Times of 

Judge Roy Bean," 350, second week, Park 

Theatre. 


Crosstown The Poseidon Adventure (20th-Fox), 

1 3th wk 300 

Loews The Mock (CRC) 500 

Malco WoHstox (Col), 4th wk 350 

Memphian The Thief Who Come to Dinner (WB) 100 

Park The Life and Times of Judge Roy Bean 

(NGP), 2nd wk 350 

Plaza Up the Sondbox (NGP) 150 

Village The World's Greatest Athlete (BV), 

3rd wk 100 

Two Small Theatres Are 

In West Haven Complex 

From New England Edition 

WEST HAVEN, CONN.—Two minitheatres, 

with seating for 250 each, are to 

be included in a $6 million recreational 

complex planned by L.argo Associates, Stamford, 

Conn., developers, for Bradley Point, 

a 15-acre shorefront site near Savin Rock 

in this New Haven suburb. 

The center, according to the American 

leisure Corp., Stamford, which is planning 

the large-scale development, will be the first 

of its kind in the U.S. in that it will be 

designed for leisure, rather than sports alone, 

or a health club alone. 

A prominent feature will be a multi-purpose 

arena, with permanent seating for 

2,000, its ice skating rink to have special 

flooring for use in concerts, stage shows, 

musical groups for young people, ballet 

presentations, classical offerings, conventions 

and exhibits. 

Construction is to begin later in the year. 

Jim Maurer in Council Race 

READING, PA.—^James S. Maurer, 

owner of the Park Theatre, has announced 

his candidacy for the Democratic nomination 

for the Reading City Council in the 

May primary. His uncle, the late James H. 

Maurer, served as a councilman in the late 

1930s. 

SE-4 BOXOmCE :: April 16, 1973

In Vl it was ''Big Doll House 

In V2 it was ''Big Bird Cage' 




through hard 

prison walls! 

Locked in 

a cage 


DISTRIBUTORS: 

ATLANTA, JACKSONVILLE 

ATCO GIBRALTAR PICTURES 

161 Spring St., N.W. 

Atlanta, Go. 30303 

Jack Rigg: (404) 688-3031 

CHARLOTTE 

GALAXY FILMS 

222 S. Church St. 

ChorloHe, N.C. 28208 

Jimmy James: (704) 373-674; 

MEMPHIS 

STARLINE PICTURES CO. 

100 N. Main Street 

Memphis, Tenn. 38103 

Boiley Prichard: (901) 527-943 

NEW ORLEANS 

MASTERPIECE PICTURES, INC 

215 S. Liberty Street 

New Orleans, Lo. 70112 

Mamie Dureou: (504) 522-870 

RRING 

METTA McGEE • KAREN CARTER • LINDA FOX 

• MONICA TAYLOR

. 

. 

— 

ATLANTA 

jônn Davison, president of Lion Dog Enterprises, 

has been on the move on a 

promotion junket, which started in the 

Carolinas and ended in Lx)uisville, Ky., 

where he visited his mother, who has been 

hospitalized. Returning to Atlanta long 

enough to clean off his desk and catch up 

on correspondence, Davison then flew to 

Jacksonville in connection with the multiple 

openings of "Asylum of the Insane" in that 

territory. Returning again to Atlanta, he 

huddled with Ed Montoro, president of 

Film Ventures International, and Walter 

"KNOW HOW" is 

asset. 

.^"-^ 

OUCjC^-U 

our most important 

cuCe^-^^M^ 

"KNOW HOW" made us first with 

Automation. 

C^^yÛcC^C-H^ 

"KNOW HOW" made us first with 

Xenon. /^^ 

"KNOW HOW" puts you in the picture, 

call QUEEN - we know how to give 

personalized service. 

UjC.C-

FORGET ALL THE ADULT FILMS 

YOU HAVE EVER SEEN... 

THIS ONE IS THE DEPARTURE 

AND THESE PEOPLE ARE 

EPRA7EU ONES 

starring ROBYN WHITING JOHN ALDERMAN & NICHOLAS WARBURTON 

• • 

Written by MORTON FOWLER DAVE HOPSON 

produced & Directed by GERD REIN 

i„ COLOR Rated X 

JACO PRODUCTIONS, INC. 

207 Luckie St., N. W. 

Atlanta, Georgia 30303 

(404) 524-4218 


' 

When 

'Steel Arena' Debut 

do with moonshine whiskey running in fast 

cars, in this area since daredevil driving 

began in 

In Five-County Area 

ATLANTA— "Steel Arena," starring 

Dusty Russell and his world-famous Dare- 

Devils, with Laura Brooks providing the 

romantic interest, opened in a dozen locations 

in the five-county metropolitan area 

and, despite thunder showers followed by 

twisters that kept the entire section under a entered a car in the race. 

24-hour tornado alert, managed to turn in 

Traynor decided to go into movie 

respectable grosses. 

production, he hired Mark Ixster, a 26- 

"Steel Arena" is a Lester-Traynor production 

released by L-T Films and distribut- 

script, produced and directed "Steel Arena" 

year-old Berkeley filmmaker who wrote the 

ed in this territory by Jack Vaughan Productions 

of Atlanta. With 50 prints in the derby aficionados, moonshiners outwitting 

from his own story, a tale about demolition 

area, the picture will play 85 locations in a the law in souped-up cars with sheer speed 

three-week period. 

and daring and thrills galore by fearless 

Lester-Traynor Productions and L-T drivers. 

Films are subsidiaries of the Leverage Traynor predicts that "Steel Arena," 

Funding Systems, a California corporation which cost $300,000, will wind up with 

that invests money for physicians. Chairman 

of the board is Peter Traynor, 35, a ing patrons. 

2,000 playdates and play to 5,000,000 pay- 

millionaire who has 1,500 doctor clients. "It will make us a lot of money. It isn't 

His company's investments range from real art but we aren't in business to win prizes 

estate to art and "Steel Arena" is its first at the Cannes Film Festival," said Traynor. 

venture into the film production business. "Truck-Stop Woman," starring Claudia 

Traynor made it a point to make the Jennings, Playboy's Playmate of 1971, will 

Atlanta scene and supervise the debut of be the company's second release. It's in the 

"Steel Arena." He brought along his daredevil 

stunt driver Russell and a competent this month on No. 3, tentatively titled "Es- 

post-production stage. Shooting is to start 

advertising and exploitation team of Tom cape." It deals with expatriates living in 

Conroy and Sharon Jones. It was smart Mexico. 

thinking to launch the picture, which has to Lester-Traynor's fourth project will be a 

science-fiction story, titled "The Incubus," 

by George Prell, now in preparation. Traynor 

said the budget on this one will be 

FOR ALL YOUR THEATRE NEEDS $500,000, which he vows, is the limit his 

Cinemeccanica Projectors * Carbons company will sink in any one picture. 

Automation Equipment * ORC Equipment One thing Traynor says he will insist 

Christie Platters * upon 

Xenon Bulbs * 

is that every picture his company 

Reels 

makes 

Sound Systems * will be of such quality and appeal 

Lenses * Draperies 

that it will be "worthy" to be shown on 

Parts * Service * Repairs 

TV. 

Complete Concession Equipment and Supplies More publicity for "Steel Arena" was 

Candy — Popcorn Mochines — Butter Dispensers generated by the fact that Atlantan Don 

Tweedy wrote the music for the film. 

Capital City Supply Co., Inc. Tweedy autographed records at a party in 

124 16th St. N. W. 

the Perimeter Shopping Center, taped interviews 

with WPLO Radio's Jim Clemmons 

Atlanta, Georgia 30318 

(404) 521-1244, 873-2545, 46, 47 and WSSA's Jay West and Les Reed and 

"Since 7939" 

WKLS' disk jockey Ken Baxlem. 

Tweedy and his musical group played 

music from "Steel Arena" and other 

Tweedy tunes in a concert at the Atlanta 


Raceway before the running of the 500 and 

SHOW 

Traynor and Russell 

BUSINESS 

were introduced to the 

IN 

crowd. 

HAWAII TOO. 


filUgaM 

don't miss the famous Tom Sherdk Joins Wincisor 

[g^Mul Don Ho Show. . . at 

mm4} 

Theatres as Heaci Buyer 

Cinerama's Reef lowers Hotel. 

n UMiKna From Eastern Edition 

reef . keei towers edgewatcr RICHARD, VA.—Tom . Sherak has joined 

lOOKINC SERVICE 

"rhaatn Booking & Film DistribuMan" 

221 S. Cbafck St., Cbarlotto, N.C. 

Froak Lowry . . . Toaimr WhM* 

S7S-77S7 

the South. 

Another stroke of apt timing was to open 

the exciting film four days before the running 

of the Atlanta 500 on the Atlanta 

Raceway track at Hampton, 20 miles from 

Atlanta, which assembled a crowd of 

70,000-80,000 stock-car racing fans from 

the entire South. Russell gave a demonstration 

of his skill on the track and Traynor 

Windsor Theatres as head film buyer, it was 

announced by J. Michael Dettle, president 

of the circuit. Sherak will be based at the 

Windsor Theatres general office in Richmond. 

Most recently sales manager for Paramount 

Pictures in St. Louis, Sherak also has 

worked for Paramount in Washington, D.C., 

and in New York City. 

GTC Promotes Brown 

To Brunswick Post 

ATLANTA—Wesley Brown, veteran 

showman and home-office advertising manager 

of the Atlantabased 

Georgia Theatre 

Co., has been promoted 

to city manager 

of the circuit's locations 

in the Brunswick 

coastal area. 

Brown, known to 

his Atlanta Filmrow 

compatriots and advertising 

friends as 

iiri„ D Wes, succeeds Frank 

Wesley Brown 

McCullough, who has 

been the company's Brunswick city manager 

for more than 40 years and plans to retire 

from theatre work and enjoy the beaches 

and golf courses abounding around this 

state's Golden Isles and the celebrated 

Marshes of Glynn, made famous in song 

and story and verse by Sidney Lanier, the 

South's foremost poet laureate. 

John H. Stembler, president of the circuit, 

in announcing Brown's appointment, 

said: "We feel fortunate that we have a man 

of Wes' capacity and experience to succeed 

Frank McCullough in Brunswick." 

Brown himself is no newcomer to the film 

industry. He started his career at the Arcade 

Theatre, West Palm Beach, Fla., in 1941 

and managed theatres in Melbourne, Vero 

Beach, Miami and Fort Lauderdale for the 

Florida State Theatres circuit before coming 

here in 1945 as treasurer of the Fox 

Theatre. Later he became manager of the 

Fabulous Fox, then managed the Twin Starlight 

drive-ins from 1952 to 1957 before 

taking over management of GTC's Greenbriar 

Theatre in a huge shopping center of 

(Continued on page SE-12) 

SE>8 BOXOFFICE ;: April 16, 1973

Tills SPRING AND SUMMER 

A COUNTRY AND WESTERN FESTIVAL 

THE STORY OF 

COUNTRY AND WESTERN 

THAT IS SWEEPING 

Finest 

N/ShviLLE 

SoUriD 

^Q^[g 

. THE WORLD ...and all the great Country and Western stars 

FERUN uiun HUSKY nuoni in 

mM'^^^ 

CO-STARRING: CLAUDE KING 

AND STEVE DREXEl WITH 

DONNt STANUr «ND 

INmOOUCINC SIMONE CIIFFHH 

COLOR 

Auu PROM I 

^ 

I 

; 

1243 

JACKSONVILLE 

Yhe WOMPIs' meeting at Hart's Steak 

House was attended by 20 persons, 

including relatives and friends—a very good 

turnout, considering the bad weather experienced 

here. Anne Dillon, chairman of 

the club's nominating committee, announced 

these candidates for 1973-1974 term a: 

Wendy Hendrickson, Universal, president; 

Anne Dillon, NATO, vice-president; Evelyn 

Hallick, Kent Theatres, secretary, and Mary 

Hart, ABC FST. treasurer. Anne also reminded 

members that the Tuesday (24) 

meeting will be a "closed" meeting and only 

members whose dues are paid in full will 

be eligible to vote in the election. Wendy 

Hendrickson, president, added that any 

member not paid in full by this date will 

be dropped from the club's rolls. 

Woe, the Academy Awards! "Cabaret" 

shocked quite a few industry people here 

by running away with eight awards instead 

of "The Godfather" taking everything as 

had been expected. The consensus here was 

that "The Godfather" did deserve the best 

picture award. And, of course, people here 

were upset by the best actor award being 

refused for the second year in a row. 

Charles Brock, Jacksonville film criitc, 

commented in his Florida Times-Union 

column: "Most of us have considerable 

sympathy for the Indians at Wounded Knee. 

But for Brando to tie their plight to the 

Academy Awards is a theatrical outrage. 

Parts For Weaver, Zipper, Neumade, 

Golde, Griswold, Goldberg 

ROY SMITH CO. 

365 Park St. Jacksonville, Fla. 

One could reason more logically that we 

should boycott spaghetti because of the 

Mafia . . . What's offensive is the ham act 

that accompanied his refusal. Sending a 

little Indian girl in full costume to read his 

dictum on America's supposed lack of 

social conscience was a flagrant bit of business 

in itself. Not to speak of his penning a 

stiff-necked rejection of an award he didn't 

know for sure he'd win. But to infer that his 

presence was necessary at Wounded Knee 

to straighten out the complex and tragic 

events there was the inane posture of a 

harlequin rushing off to battle with a wooden 

sword." But with all the other bungles in 

this years Academy Awards performance 

such as Charlton Heston's very late entry as 

emcee because of a flat tire and Clint Eastwood 

stumbling over the words on the cue 

cards, I suppose Brando's tid-bit was a topper. 

I would also like to say that I thought 

the ladies gowns were not my cup of tea. 

Who wants to go way back when? ? ?" 

Mr. and Mrs. Gene Jacot>s, American 

Multi Cinema, have moved into their new 

home at Sutton Place Condominiums . . . 

Dick Volberg went on a business trip to 

Merritt Island for a few days . . . Our sympathy 

goes to Julie Dowell, Universal, and 

Kitty Dowell, AMC, who lost two pet cats 

recently. Anyone who has lost a pet knows 

the feeling—like losing a close friend. 

. . 

Visitors on Filmrow included Preston 

Henn, Bob Boovy, Harold Spears. Bob 

Carpenter and Tom Dunn . And a special 

"welcome back", if only temporarily, 

goes to Doris Humphreys, who is filling in 

at Floyd Theatres. 

Regency manager Bob Jones has been 

kept busy at the doors of his theatre lately. 

Your correspondent (Wendy Hendrickson) 

knows: "For the second weekend in a row, 

I've gone to the theatre and have been told, 

'Sorry, sold out, no more seats.' This weekend 

we almost didn't get into the late show, 

either." 

New on Jacksonville marquees: "The Life 

and Times of Judge Roy Bean," "Pete 'n' 

Tillie" and "The Emigrants." 

ATLANTA 

(Continued from piage SE-6) 

Ed Montoro's Film Ventures International. 

Heather Menzies, who plays Louisa, third 

eldest daughter of Captain von Trapp in 

"The Sound of Music," was here to promote 

the reissue of the film, now at Martin's 

Georgia Cinerama. Heather recalled the 

three months spent in filming the musical 

on location in Austria. "All the kids from 

the film are touring different cities across 

the country and we plan to get together for 

a big reunion when we get off the road," 

she told Atlanta reporters. She has been in 

TV since her debut in "Sound of Music" 

and has had guest roles on "Bonanza," 

"Marcus Welby," "Room 222" and "Hawaii." 

In the latter program, she was reunited 

with Julie Andrews, singing star of 

"Sound of Music," and Heather said she 

enjoyed working with Julie. "She's a de- 

Hghtful person and her acting speaks for 

itself," Heather commented. The Atlanta 

visitor revealed that she herself will be seen 

in another movie soon: "It's called 'Sssss' 

(give or take a few esses). I play the daughter 

of a mad scientist who turns my boyfriend 

into 

a snake." 

Gerald Rafshoon, former 20th-Fox 

Southern division director of advertising 

and exploitation, has been thriving as head 

of his own advertising agency, his new business 

including a $750,000 contract to pror 

mote Georgia. His agency was the unanimous 

choice of the state board of development 

of the four ad agencies bidding for 

the contract, which calls for Rafshoon to 

advertise the state nationally and internationally 

through various media, except TV. 

Meanwhile, his company continues to service 

the ABC Southeastern Fox and Phipps 

Plaza theatres. The latter account was one 

of the first his agency took on—^when the 

circuit still was known as Wilby-Kincey instead 

of ABC Southeastern. 

The world premiere of "Don't Play Us 

Cheap," a film based on Melvin van Peebles' 

New York stage success, was scheduled 

for Eastern Federal's Coronet Theatre 

Thursday (12). Opening night was a benefit 

for the Southern Election Fund. Van Peebles, 

who first gained wide public recognition 

for his "Sweet Sweetback" motion picture 

hit, also guided the film version of "Don't 

Play Us Cheap" by serving as producer, 

author of the playscript, director, composer 

and film editor. Competing with the Coronet's 

premiere was Ross Hunter's musical 

production of "Lxjst Horizon," playing a 

benefit performance the same evening at 

Weis' Capri Cinema for the Atlanta Children's 

Theatre. 

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SE-10 BOXOFnCE :: April 16, 1973

MIAMI 

The University of Miami Film Society has 

purchased five classic films and eight 

short subjects with a gift of $800 cash from 

the Adult Film Society of Miami. The new 

purchases are available for rental at relatively 

low rates, according to James M. 

O'Brien, the society's faculty advisor. Classic 

films purchased are: Fritz Lang's "M," a 

1931 German sound film, starring Peter 

Lorre; Buster Keaton's "The General," a 

1926 American silent comedy; E. A. Du- 

Pont's "Variety," a 1925 German silent 

film, starring Emil Jannings; Serge Bourguignon's 

"Sunday and Cybele," a 1962 

French film, starring Hardy Kruger and 

Nicole Courcel, and Charlie Chaplin's "The 

Gold Rush," a 1925 American silent comedy. 

Joan Bennett, star of more than 70 major 

films and now fashion communicator for 

the introduction of the Integra Drapery 

Control program, made a personal appearance 

in Burdine's Dadeland Store Monday 

(9) in the store's auditorium. Miss Bennett 

has decorated her own home with "Sundance" 

ready-made draperies from the program 

and now is making personal appearances 

in major department stores across the 

U.S., explaining her own philosophies of 

interior 

design. 

Wometco Enterprises has acquired Webster 

Outdoor Advertising Co. of Miami, 

making Wometco's outdoor media division 

the largest based in Florida. Webster, a 

south Florida advertising firm since 1949, 

was acquired for an undisclosed amount of 

cash. William Webster, founder and president, 

will be retained by Wometco as a 

consultant. In 1972, Wometco acquired two 

outdoor advertising firms in West Palm 

Beach—Outdoor Bulletin, a division of Ferrin 

Signs, and Zimmer Outdoor Advertising 

Co.—for undisclosed amounts. Although 

the outdoor media division accounted for 

less than 1 per cent of the total Wometco 

income in its last annual report, the division 

is profitable and growing. William Hess is 

the vice-president in charge of the division. 

George Bourke of the Miami Herald says 

in one of his column that before people 

book reservations in area hotels their first 

question is "what's playing?" This refers, of 

course, to the increasing number of hotels 

(including several in Miami Beach and on 

the perimeter of Disney's World) equipped 

to show first-run films for a fee in individual 

rooms. Guess it'd be too bad for a 

hotel if it happened to be showing something 

the prospective guests had seen at a 

theatre. 

Tom Bateman Joins NTS 

Denver Branch Staff 

From Eostern Edition 

NEW YORK—Tom Bateman has joined 

National Theatre Supply in Denver as sales 

representative and technical adviser. The 

announcement was made by Dean Phillips, 

NTS vice-president of sales. 

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BOXOFFICE :: April 16, 1973 SE-11

MEMPHIS 

Qlenn Wilson has been enjoying brisk boxoffice 

business at his 400-seat Lakeland 

Cinema at Benton, Ky. The new theatre has 

been open only a few weeks. Johnny Gannon 

of Memphis is booking-buying representative 

for the Wilson cinema. 

Two Memphis theatres, the single-screen 

Plaza and Whitehaven, closed Sunday (15) 

to permit workmen to add a second screen 

to each situation. Reopening dates have not 

been pegged . . . "Walking Tall," the movie 

based on Buford Pusser's exploits as sheriff 

of McNairy County near Memphis, is doing 

tremendous business at the Park Theatre. 

The movie has received a C rating from the 

U.S. Catholic Conference Film Division 

"because of too frequent and too graphic 

violence." However, according to a local 

reviewer, the movie is no more violent that 

was Pusser's actual career as a lawman and 

the film sticks pretty close to facts. 

Herman Carothers, husband of WOMPI 

Lurlene Carothers of United Artists, has 

returned home from the hospital and Lurlene 

says he's recuperating nicely . . . The 

WOMPIs, at their March meeting at Morrison's 

cafeteria, named a nominating committee 

consisting of chairman Mary K. 

Baker, Lurlene Carothers and Lois Boyd. 

The committee was announced by president 

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Marie Willmuth . . . Peggy Hogan announced 

that the WOMPI deficit had been liquidated 

by the club's most recent money-making 

project and the organization again is 

the black. 

B. J. Jackson announced that his Cinema 

Theatre at Indianola, Miss., was opened 

April 11... Two more drive-ins—Sky Vue, 

Arkadelphia, Ark., and Hillcrest, Heber 

Springs, Ark.—have been opened for the 

summer. 

Filming of the movie, "Huckleberry 

Finn," will begin this summer in and around 

Natchez, Miss., for APJAC Productions of 

Hollywood. Movie executives were in 

Natchez making plans for the filming and 

announced that local talent will be used in 

most roles. Tryouts for parts were held in 

Natchez April 14, 15, and filming is to 

begin June 21. 

A number of Filmrow people enjoyed a 

few days at Hot Springs, Ark., where the 

main attraction currently is the racetrack. 

Memphis visitors at the track included Bonnie 

Stewart and husband Harry, Peggy 

Hogan and husband Tom, June Moody and 

husband Rex, Tish Hoeffner and friend 

George. 

GTC Promotes Wes Brown 

To Top Brunswick Post 

(Continued from page SE-8) 

the same name. From that position, GTC 

advanced him to advertising manager. 

"Wes always has accepted additional 

duties with a smile," said E. E. Whitaker, 

executive vice-president and operations 

manager of the circuit. "He leaves a host of 

friends here in all departments of the circuit 

and he and his wife Margaret are looking 

forward to the Brunswick assignment, which 

is a stone's throw from Jekyll Island. St. 

Simon's Island and the plush Sea Island. 

Brown has taken over management of the 

new rocking-chair Lanier Shopping Center 

Theatre; the downtown Ritz, recently remodeled 

and equipped with rocking-chair 

seats; the Brunswick Mall Cinema, a new 

mini theatre in an attractive air-conditioned 

mall; the Sunset and Starlight drive-ins, all 

in Brunswick, as well as the Casino Theatre 

on nearby St. Simon's Island. 

Linda McAlister, long-time employee of 

Kip Smiley 

GTC and formerly secretary to 

of the booking department, has been promoted 

to succeed Brown at the home office. 

Georgia Theatre Co. has more than 50 

locations, both hardtops and outdoor, all 

located within this state and GTC frequently 

is referred to in industry circles as "the 

rocking-chair circuit." 

Maiden Bargain Matinees 

MALDEN, MASS.—The Granada Twin 

cinemas are now running weekday "Bargain 

Matinees." Admission is one dollar for all 

seats, Mondays through Fridays. The new 

policy is applicable to both Cinema I and 

Penthouse. 

in 

NEW ORLEANS 

^înners of the Oscar pool at Gulf States 

Theatres were Billy Gay of the advertising 

department and Cheryl Dempsey, 

booking department . . . Dorothy Sauls, 

GST executive secretary, returned to her 

desk after recuperating from surgery on 

her right hand. 

Other GST Notes: A farewell luncheon 

was held at the Rowntowner Motel for 

Bobby Sartin, who is moving back to 

Mississippi . . . Billy Gay met with Billy 

Briant of Paramount Pictures for the 

kickoff of "Fear Is the Key." Lance Garden, 

one of the stars of the film, hves in 

the same apartment complex as Gay and 

will make personal appearances at the feature's 

openings at New Orleans drive-ins. 

Parts of "Fear Is the Key" were filmed in 

this state ... A new addition to the GST 

executive offices is Mrs. Gladys Simmons. 

Philip Sliman of Masterpiece Pictures 

has been undergoing tests in Mercy Hospital 

. . . United Artists held screenings 

of "Tom Sawyer" and "White Lightning" 

Thursday (5) at the Lakeside Theatre . . . 

Al Fisher, UA's international director of 

exploitation and cooperative advertising, 

announced that controversial "Last Tango 

in Paris" has been booked for a New Orleans 

showing soon. 


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SE-12 BOXOFFICE :: AprU 16, 1973

Invitation to Industry 

By Lt. Gov. Geo. Nigh 

Oklahoma City—George Nigh, the 

state's lieutenant governor and chairman 

of the Oklahoma Tourism & Recreation 

Commission, 500 Will Rogers 

BIdg., Oklahoma City, Oklahoma 

73105, has addressed this open letter to 

the motion picture industry: 

"Oklahoma means great locations, 

great sunshine . . . and great cooperation! 

We've become known as the place 

where state government is YOUR assistant 

in feature film or television production. 

We help you find settings, 

local accommodations and people, provide 

in-state air and ground transportation 

for location scouts and help cut 

red tape. We help you make news if 

you wish. Let us help you put Oklahoma 

in your plans!" 

Persons interested are invited to contact 

Nigh or Carl Clark, director of 

special events, at the above address. 

The telephone number is (405) 521- 

2161. 

Champagne Reception 

Opens USA Festival 

DALLAS—Prior to the screening of 

"Manpower," one of the classic films of 

director Raoul Walsh, which opened the 

USA Film Festival at Southern Methodist 

University's Bob Hope Theatre Sunday evening 

(8), a champagne reception paying 

tribute to the Hollywood of the 1930s was 

held at the home of Mr. and Mrs. H. B. 

Kelton, 6601 Hunters Glen. Guests were 

dressed in the glamorous style of the '30s 

and came in restored limousines and touring 

cars of the period. 

Following the screening of "Manpower," 

Walsh and Dr. G. William Jones, festival 

director, reminisced on stage about the film. 

Following the discussion, the national board 

of advisors and trustees of the festival 

hosted a stage party for celebrities visiting 

here during the week-long festival. 

Visiting notables guests at the function 

were Sid Caesar, Imogene Coca, Judith 

Crist, Dennis Hopper and his wife Daria 

Halpern, Dolores Del Rio, Ida Lupino, 

Peter Max, Virginia Mayo, Darren Mc- 

Gavin, Ruta Lee, Dorothy Malone, Russ 

Meyer, Aldo Ray, Alan Pakula, Edy Williams, 

Fred Wiseman, Brian de Palma, 

Arthur Knight, HoUis Alpert, Rene Auberjonois, 

Walsh and George Raft. 

Members of the festival's national board 

of advisers are Barbara Bryant, George 

Cukor, Martin Jurow, Sam Kula, Stanley 

Marcus, Rex Reed and George Stevens. The 

board of trustees includes Mmes. Wes Wise, 

James Ling, Delores A. Hutcheson, Jane M. 

Kelton and Nancy Leitstein; Messrs. and 

Mmes. Charles Aberg, Steven Casey, Martin 

Jurow, Stan Levenson, John Clark and 

Raymond Nasher, Drs. and Mmes. Kermit 

Hunter, G. William Jones and J. B. Mc- 


DALLAS 

YhJs city overfh>wed with film industry 

celebrities during the two successive 

film festivals. In addition to those mentioned 

in reports of the festivals elsewhere 

in this section this week and last. Jack 

Nicholson was here Saturday (7) in connection 

with a showing of "Drive, He Said," 

that evening at Memorial Auditorium, 

where the United States Festival pictures 

were shown. 

The only film by a Dallasite shown at the 

U.S. Film Festival was "Fourteenth Avenue 

South," a 20-minute 16mm color and sound 

movie by Misty Stewart, advertising copywriter, 

filmmaker and career woman. The 

film, dealing with a woman's search for 

love, childhood feelings of isolation and 

suicide dream, has won awards in New 

York and at the Chicago International Film 

Festival. It was made with a Hollywood 

director and lead players but the cinematographer 

Gene Borman is from Minneapolis, 

where Misty formerly lived. Borman 

came here for the festival showing of the 

picture. 

Kathleen Widdoes, who stars in "Savages," 

one of the U.S. Festival films, was 

in Dallas for the showing of that feature. 

"Savages" was an independent film directed 

by James Ivory. "It was a nice feeling to 

get away from studio films." Miss Widdoes 

told Bob Porter, entertainment writer for 

the Dallas Morning News. "I did 'The Seagull' 

and The Group,' among others. While 

I enjoyed those, this film was so free and 

spontaneous that there was no tension, no 

pressure." 

Producer Edward Pressman, director 

Brian de Palma and stars Margot Kidder 

and Jennifer Salt paid Dallas a visit in 

advance of the Sunday (1) ojjening of their 

picture "Sisters" at the Delman Theatre . . . 

Les Blank, a young filmmaker who has 

specialized in films of Louisiana life, came 

in for the U.S. Festival which showed two 

of his features— "Dry Wood" and "Hot 

Pepper" on the Saturday (7) afternoon program 

at the Memorial Auditorium theatre. 

Last year. Black's twin studies of Cajuns, "A 

Well-Spent Life" and "Spwnd It All" were 

shown as documentaries at the USA Film 

Festival at SMU's Bob Hope Theatre. 

Word has been received by Dallas industry 

firms of the death of David John Young 

sr., 88, described as the "dean of Valley 

exhibitors," in Mercy Hospital at Brownsville 

March 9. At the time of his death, he 

was operating the Mexico and Iris theatres 

in Brownsville with his son David jr. but 

teMiW^ 

had been in ill health several years. A native 

of Fort Worth, he had lived in Brownsville 

since 1914, after graduating from 

Vanderbilt University's College of Pharmacy. 

He entered the theatre business in 1916. 

Survivors include his wife Fannie, the son, 

his daughter Mrs. Bertha Young Ivaldi, all 

from Brownsville; three sisters, two 

brothers, two grandchildren and six greatgrandchildren. 

John Milius came in to participate in the 

USA Film Festival as a panelist discussing 

American International's "Dillinger," which 

he wrote and directed. 

There was a little juggling going on over 

at Cinerama recently: Jan Martin, who had 

been head booker, moved up to replace Jay 

Moore, who recently left Cinerama to become 

buyer and booker for J G. Long; then 

Linda Maxey moved up as head booker and 

Alice Endicott, formerly with National General, 

came in to replace Linda Maxey as 

booker. 

'Go Modern...For All Your Theatre Needs 

Bob Hartgrove, president of the McLendon 

circuit, and his wife Grace and his aide 

Bob O'Donnell and his wife Jean flew to 

Hollywood to attend the Academy Awards 

event and the ball following as guests of 

Howard Koch, the Paramount executive, 

who was producing the Oscar event this 

year. They joined their pal actor Clint Eastwood 

at a table at the ball. 

Funeral services were held Monday (2) 

for Jane Frey, 79, a retired film inspector. 

A native of Des Moines, Iowa, she moved 

to Dallas 22 years ago and worked for 

Allied Artists several years before joining 

Paramount Pictures, where she was employed 

until she retired. She suffered a 

broken hip about a month ago and underwent 

surgery but never regained consciousness. 

She had only one son and he suffered 

a heart attack and died soon after she had 

surgery. She is survived by three grandsons 

and a great-granddaughter. The grandsons 

are Milton George Frey jr., Gregory Scott 

Frey and Ronald Stewart Frey. 

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BOXOFFICE :: April 16, 1973 SW-1

HOUSTON 

Hrt Katzen, city manager for ABC Interstate, 

has instituted an Early Bird 

Matinee at Houston theatres operated by 

the circuit. Admission is $1 until 6:30 

p.m., Monday through Friday, and until 

2 p.m. Saturday and Sunday. The exception 

is roadshow engagements of films . . . 

Starting Saturday (14) KTRK-TV began 

presenting its own Saturday night Movie 

of the Week and will continue until the 

new ABC season starts. The opener, shown 

from 8 to 10 p.m. was "Can-Can," to be 

followed by "Beloved Infidel" and "Bye 

Bye Birdie." 

"Since You Went Away" was screened 

Friday (6) in the Feminist Film Festival 

series in Room 116 of the Science and 

Research Building on the University of 

Houston campus ... At the Media Center 

Building Auditorium on the Rice campus 

the film revivals screened included "Friday 

Night at the Coliseum" (1972) by Geoff 

Winningham; Fellini's "La Dolce Vita" 

(1961), Donski's "Childhood of Maxim 

Gorky" (1938) and Ford's "My Darling 

Clementine" (1946). 

Woody Guthrie, who last was seen in 

"Alice's Restaurant" on the screen, appeared 

in person at Liberty Hall in concert 

. . . "Ginger in the Morning," produced by 

Houstonian Barbara Singer and rated PG, 

is being shown at the Bellaire, East Park, 

Garden Oaks, Park, Santa Rosa and Southgate 

. . . During the showing of "Two 

People" at the River Oaks, patrons were 

invited to listen to KILT Radio to be able 

to win a trip for two to Paris via Air 

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Made-in-Texas films being shown in the 

area include "The Getaway" and "The Thief 

Who Came to Dinner." 

SAN ANTONIO 

2'he San Antonio Motion Picture Council 

discussed "The Emigrants" at its 

monthly meeting Wednesday (4). Reviewing 

the film was a panel made up of Mark 

Bartman, Mrs. Aaron Lifshuts and Mrs. J. 

A. Powell jr. . . . "The Sound of Music" 

has been booked at Fox Twin No. 2 in 

Central Park. The film originally was 

shown at nearby North Star Mall Cinema. 

Glenn Tucker, SA Light columnist who 

had a role in "Viva Max!" when that picture 

was shot on location here, is in the 

stage production of "Barefoot in the Park" 

at the Plaza Dinner Theatre . . . Sam 

Kindrick, SA Express columnist, has a role 

in the Texas-made film "The Sugarland 

Express." 

Sid Shaenfield, manager of the downtown 

Texas, has three shockers on his current 

bill: "Dracula vs. Frankenstein," "Grave of 

the Vampire" and "Invasion of the Blood 

Farmers" . . . "Time to Run," a film starring 

Ed Nelson and featuring Billy Graham 

opened a one-week engagement at the Wonder 

and Century South theatres. Several 

local community leaders are sponsoring 

showing of the film, including Glenn Biggs, 

president of the First National Bank, and 

Dr. Buckner Fanning, pastor of Trinity 

Baptist Church. Local Optimist Club members, 

also sponsors, attended the opening 

showing en masse. 

New SA marquee titles: "Fists of Fury," 

Aztec-3, Josephine, several drive-ins; "The 

Thing With Two Heads," downtown Majestic; 

"The Ruling Class," North Star 

Cinema II; "Fear Is the Key," several 

drive-ins; "Black Mama, White Mama," 

Majestic, and "The Night God Screamed," 

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Grath. Also William Garrett and Glen 

Hinckley. 

The remainder of the week's festival 

screenings: 

Monday— "Images," "The Long Goodbye," 

"The Roaring Twenties." 

Tuesday— "Get to Know Your Rabbit," 

"Bang the Drum Slowly," "White Heat." 

Wednesday— "Ten From Your Show of 

Shows," "Catch My Soul," "What Price 

Glory." 

Thursday— "Mother's Day," "Love and 

Pain and the Whole Damn Thing," "High 

Sierra." 

Friday— "The Essenes"; a series of short 

documental and experimental films and 

"They Died With Their Boots On." 

Saturday— "Blacksnake," "The Last Tomorrow," 

"Captain Horatio Hornblower." 

Sunday— "Kid Blue," "Battle Cry." 

The USA Film Festival screening of 

Robert Altman's "The Long Goodbye" was 

its first public presentation outside the Los 

Angeles area, where the film already had 

had a reception that proved it to be one of 

the most controversial pictures of this year. 

Walsh, now 86, was honored with a retrospective 

show of seven of his films (chosen 

by the director himself), one a day during 

the festival, and he was on stage at the 

Bob Hope Theatre following each showing 

to answer audience questions and to discuss 

the film with Jones. 

'Deep Throat' 'Obscene' 

Declares Federal Judge 

DALLAS—U.S. District Judge William 

M. Taylor jr., after viewing "Deep Throat," 

which Dallas authorities had seized at the 

Arcadia Theatre, ruled that the film is obscene 

and added, "I just do not see how this 

film can be constitutionally protected." 

Judge Taylor recommended that a threejudge 

federal court not be convened to hear 

the case brought by the Arcadia Theatre. 

The suit had sought a three-judge court to 

declare void the Texas obscenity laws under 

which the movie theatre operators Larry 

Jones and James Moore are being persesecuted 

on a felony charge. 

Mike Aranson, attorney for Jones and 

Moore, announced that they would appeal 

Judge Taylor's decision and called the Dallas 

police actions "official 

lawlessness." 

Conroe North Hills Unit 

Being Changed to Dualer 

CONROE, TEX.—North Hills Cinema 

was closed Saturday night, March 23, for 

the purpose of being converted to a twoscreen 

operation. 

Bill Korenbrot, manager of the theatre 

estimated that the change-over from onescreen 

to two-screen operation would require 

about three weeks of steady reconstruction. 

The conversion not only involves restructuring 

the theatre but also the installation of 

automatic booth equipment. 

SW-2 BOXOFFICE :: April 16, 1973

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OKLAHOMA CITY 

Decent out-of-towners in Oklahoma City on 

film business; Andy Anderson, Riverside 

Drive-In, Norman; Mr. and Mrs. Gene 

Oliver, Pryor Theatres; Mr. and Mrs. 

Woodie Sylvester and Mr. and Mrs. Doug 

Hale, Weatherford Theatres; Mr. and Mrs. 

Dennis Collier, Kingfisher, and Dwight Terry, 

Woodward Theatres. 

Dan Spencer, father-in-law of Don Gilbert 

and partner in the Dalhart, Tex., theatres 

with Don, is taking things easy and 

staying in quite a bit since his recent heart 

attack . . . Katherine Pierce, Oklahoma City 

Shipping, is happy to be back on the job 

after having to take several weeks to recuperate 

from a bad fall . . . Recent trade 

screenings: "Lost Horizon," "Ace Eli," 

"Theatre of Blood" and "White Lightning." 

Vance Terry, Wood Theatres, is back in 

California, taking in the horse races at the 

Santa Anita track . . . Paul Kerns, former 

Columbia office manager and booker, who 

was laid up for a while with a knee injury 

sustained during the winter ice storms here, 

is back at work. 

Mr. and Mrs. George Friedel, 20th Century-Fox, 

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New films on OC screens: Shepherd Twin, 

"Shamus"; Westwood, "Slither"; North 

Park, "Class of '44" and "Brother Sun. Sister 

Moon"; Cooper, "Wattstax." 

Mrs. Carlita Walters, a counselor at Edmond 

High School in Edmond, won the 

Oklahoma Journal Oscar Contest by correctly 

predicting all six major category winners. 

Her prize was a pass good at all Spectro 

theatres during 1973. Twenty-one other entrants 

correctly predicted five of the six 

Family Circuit Opens 

Plaza 3 in Tulsa 

TULSA—The Plaza 3, 

129 East Avenue 

and 21st Street, were lighted in a grand 

opening ceremony March 30 by Family 

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winners; 86 predicted four of the six correctly. 

The 21 runners-up to Mrs. Walters 

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Mrs. Walters said that of the pictures nominated 

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The three auditoriums under a single 

complex roof have a combined seating capacity 

of 1,800 patrons. Each auditorium, 

however, has its own concessions, set of 

restrooms and projection booth. Auditorium 

walls are covered with a new sound-absorbent, 

fire-proof fabric especially made for 

use in theatres. 

Mrs. Snyder told the Tulsa World that 

a variety of films will be booked for the 

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complex, with careful consideration being 

given to film ratings and themes so the 

trio will be able to offer something for 

nearly every type of patron. 

The circuit also operates the Bowman 

Twin, Park Lane, Circle, Rialto and three 

drive-ins here and twin theatres in Bartlesville 

and Oklahoma City. 

OC Tent 22 Said to Have 

Best Shot at Big Award 

OKLAHOMA CITY — Joe 

Podoloff, 

Variety International vice-president in 

charge of finance, expressed himself as 

astounded by the recent Oklahoma City 

Variety drive which raised the rolls of the 

local tent from 87 to 395 members. 

The visitor, who has been in Variety 

work for 39 years, told Millicent Green, 

Oklahoma City Times staffer, that he knew 

of none of the 39 other Variety clubs that 

"can come near the increase that Oklahoma 

City has shown. We're keeping our fingers 

crossed." 

If he's right, and certainly Podoloff is 

in a position to know, Oklahoma City's 

Variety Club may soon win the $10,000 

offered by International Variety for the 

club showing the greatest percentage increase 

in membership. 

If Oklahoma City Tent 22 does win this 

big cash award, local barkers intend to 

use it to help finance an expansion of the 

Variety Health Center, 1504 South Walker, 

where children from low income families 

are treated. 

Podoloff came here on a tour of Variety 

tents. Most of his work deals with working 

with individual tents to insure the most 

efficient and economical methods are being 

used to finance each tent's service projects, 

most of which deal with children's charities. 

From here he went on to St. Louis, 

from where he will fly to Dublin for the 

International Variety convention in Ireland. 

Podoloff told Miss Green he had another 

reason for coming to Oklahoma since 

his daughter Mrs. Jan Ephraim and a new 

nine-months-old grandson live here. 

A Sarasota, Fla., and Minneapolis, Minn., 

resident, Podoloff and other Variety officers 

travel for Variety at their own expense. Only 

an executive secretary is paid out of Variety 

Club funds. Podoloff has been traveling 

extensively in Variety work since he retired 

nine years ago from a 23-year-career with 

20th Century-Fox, which he first joined on 

a "temporary" basis while finishing law 

school in New York. 

Sneaks "I 

Love You, Rosa' 

BOSTON—Israeli film import, "I Love 

You, Rosa," was sneak-previewed at Walter 

Reade Theatres' Charles Cinema complex. 

In Oklohoma—Oklohomo Theatre Supply Co., Oklahoma City, 

(405) 771-2950 

CARBONS, INC. I— E« K, Cedar Knollf, N. J. 

In Texoi—Modern Sales and Service Co., Dallas, (214) 747-3191 

SW-4 BOXOFFICE :: April 16, 1973

— 

— 

Opening Date Posted 

On Lincoln Theatre 

LINCOLN—A definite opening date of 

Thursday (19) has gone up on the big 

marquee of the new Cooper/ Plaza Theatre 

in downtown Lincoln, replacing the message 

which has promised that "Coopers are coming 

back downtown with four new Cooper 

theatres soon." Probably as many as 800 

invited persons representing many different 

interest groups of the community and nearby 

areas will be guests at one or more of a 

series of four preview events, according to 

Michael Gaughan, Cooper district manager. 

The first was held Sunday afternoon (15) 

for the Cooper Theatres Co. family and 

for all construction worker families, led by 

the general contracting firm, M. W. Anderson 

Co. Monday (16) is reserved for a 

4 to 6 p.m. cocktail and screening party 

for representatives of the business community. 

Tuesday Tour, Party 

The Tuesday (7) event, from 5 to 7 p.m., 

will be a tour and party for the general news 

media, including editors of local and outstate 

university and college newspapers. 

The last function Wednesday evening 

(18), preceding the public debut, will be a 

cocktail supper and screening party for the 

Cooper Theatre and Foundation board and 

other especially invited guests. E. N. "Jack" 

Thompson, president of Cooper Theatres 

Co., will head the home office executives 

on hand for all the pre-opening festivities. 

In cooperation with the Lincoln Promotion 

Council, Gaughan said he and Cooper/ 

Plaza manager Jay Maness have set up a 

comprehensive opening campaign tied in 

with the Easter season. Styrofoam bunnies 

holding billboards with the important opening 

facts are being placed in business locations 

throughout Lincoln. Invitations placed 

in plastic eggs packed in miniature hatboxes 

were sent to the special preview function 

guests. 

Moved on Weekend 

Simultaneously, Gaughan and his secretary 

Glenda Nelson and Maness moved 

from offices in the Stuart Building over to 

the Cooper/ Plaza during the Saturday (7) 

weekend. Cooper Theatres Co. home headquarters, 

still in the Stuart Building, will 

be occupied until early May, when it is 

expected the new facilities on the third 

floor of the Plaza Theatre & Office Building, 

12th and P streets, will be completed. 

One of manager Maness' biggest opening 

responsibilities—staff recruiting— is nearing 

completion, too. Most are Cooper/ Lincoln 

employees or former ones who worked for 

Maness when he was manager of the suburban 

house, plus some newly hired personnel. 

In addition to 

Randy Hartman and Dennis 

Schumm, previously announced assistant 

managers, and John Slama, head doorman, 

the staff to date includes: Rick Townsend, 

Northeast High senior, doorman; Debi 

Barker, NU pre-med sophomore, and Holly 


Ellas, East High senior, cashiers, and Lori 

Roberson, Northeast junior, and Cindy 

Hamm, Southeast senior, concessions, all of 

whom are Cooper/ Lincoln transfers. 

Former Cooper workers on the new Plaza 

staff include: Tina Steinkamp, cashier; 

Bruce Whitefoot, doorman; Dan P. Warlick, 

Nebraska Wesleyan freshman, doorman, 

and Pam Johnsen, NU sophomore, 

cashier. Yet to be hired are four more concession 

workers and four doormen for the 

more than 1,000-seat four-screen theatre. 

Orientation sessions for the staff include 

some special training of cashiers in use of 

the cash register-type ticket equipment to 

be used in the new Plaza. Similar units are 

in operation at Cooper's two new twin 

houses in Greeley, Colo. 

Two People' Rates 

250 in Minneapolis 

MINNEAPOLIS— Two People" 

checked 

into town with a 250 at the Skyway II 

Theatre, a figure a bit below recent opening 

weeks. The theatre, only recently built, 

continues a draw in itself and solid figures 

have been posted there since its opening. 

One other fresh arrival fared less impressively: 

"Slaughter Hotel" was a light 100 at 

the State. Otherwise, grosses continued on 

the sluggish side with one notable exception: 

"The Sleuth" notched a robust 500 in 

its second week at the Skyway I. up from 

its opening-week figure of 400. 


Cooper Sove the Tiger (Para), 4th wk 165 

Gopher The Life and Times of Judge Roy Bean 

(NGP), 6th wk 100 

Mann The Effect of Gamma Roys on Man-inthe-Moon 

Marigolds (20th-Fox), 4th wk 105 

Orpheum The Cheerleodcrs (Cinemation), 

2nd wk ^-^^ 

Skywoy I—Sleuth' (Mth-Fox), 2nd wk 500 

Skywoy II Two People (Univ) 250 

State—Sloughter Hotel (SR) ••• • • •• • • \°° 

World—The Heartbreak Kid (20th-Fox), 9th wk. .120 

Des Moines City Council 

Voting on Drive-In Bill 

DES MOINES—City council members 

are scheduled to vote on a proposed ordinance 

which would give them the authority 

to revoke or suspend the licenses of theatre 

owners convicted in court of showing "obscene" 

movies at drive-ins where the screens 

are visible outside the premises. After such 

a conviction, the councilmen could hold a 

hearing to determine whether the theatre's 

license could be suspended for 14 days, according 

to the proposal. 

After a second such violation, the council 

could suspend the license for 60 days 

and after a third violation the license could 

be revoked for one year. 

Councilmen previously voted against a 

similar ordinance which did not require the 

courts to determine whether the theatre 

management was guilty. The council members 

argued then that they didn't want to 

end up "having to judge every movie shown 

in Des Moines theatres." The new proposal 

was prepared after councilmen asked the 

city legal department to include provisions 

requiring court determination of the quality 

of the movies shown. 

Milt Harmon Honored 

By Industry Friends 

MILWAUKEE—More than 50 fellow 

show business industryites, 

including friends 

in the newspaper-radio media, attended a 

Retiring after 50 years of motion 

picture theatre business in Milwaukee, 

Milt Harmon, left, receives trophy of 

recognition from Roy Schroeder, executive 

director of Variety Club Tent 14 

at retirement party attended by 50 

show business associates. 

retirement dinner given for Milt Harmon 

Friday evening, March 23, at the Rick Inn, 

West Capitol Drive. Milt retired from his 

post as manager of the UA Southgate Theatre 

Saturday, March 31, and announced 

that he expected to be moving to his new 

home in Sarasota, Fla., in early April. 

Morris Rochelle, general manager for 

United Artists Theatres of Wisconsin, 

started the ball rolling after the steak dinner 

by introducing Bob Stumpf who would, 

in turn, call upon the honored guest. Bob, 

who is manager of the UA Mayfair Theatre, 

revealed he got his start in the theatre 

when Milt hired him as an usher at 

Southgate. 

Milt reminisced a bit as he related anecdotes 

from his 50 years in the motion picture 

theatre business in Milwaukee. The 

most hilarious experience stemmed from 

the veteran showman's well-planned stunt 

to publicize the first of the Francis the 

Mule film series. It was announced that 

Francis would be married—to another mule, 

of course—on the stage of the Palace Theatre. 

A stag party was held the night before 

the wedding at Joy Farm (where stables 

are maintained for horses). The local press 

showed up on the steps of the Milwaukee 

County courthouse when the clerk issued a 

certificate of marriage to Francis. 

"It made a great story," chuckled Milt. 

When the "wedding ceremony" took place, 

Francis and another mule appeared on the 

stage. Next, an usher dressed as "Marryin' 

Sam" rode in on a third mule, bringing 

hysterical laughter from the audience. Says 

Milt, "Those were the days!" 

Roy Schroeder, executive director of 

Variety Club Tent 14, presented a trophy 

to the departing showman on which was 

inscribed: "In recognition of service to 

Variety Club. Milt Harmon— 1973." 

Those in attendance who came from out 


NC-1

N. 

MINNEAPOLIS 

The drive-in rush — and a rush it was — 

started two to three weeks ahead of 

normal this year, thanks to a mild latewinter, 

minimal flooding conditions and a 

generally dry March. Drive-in grounds dried 

much more rapidly than usual and the 

warmish weather prompted some ozoner 

owners to scramble for bookings, creating 

busy and sometimes hectic days at the various 

film branches. A typical example was 

Jake Musich's Starlite Drive-ln, Superior, 

Wis. Usually opening in mid-May, the Starlite 

set a Friday (13) starting date. That's in 

northern Minnesota, too. Others in the Twin 

Cities area have been operated since mid- 

March. 

Don Dalrymple, Metro-Goldwyn-Mayer 

branch assistant resident sales manager, 

headed for northern Minnesota to call on 

accounts . . . Forrie Myers, Paramount 

branch chief, will have to take it easy on 

the links for an unspecified period. Myers 

pulled a muscle March 31 while golfing 

and the doctors advised an extended period 

of 

recuperation. 

"Soylent Green" (MGM) has been dayand-dated 

Wednesday (18) for both this city 

and St. Paul. And Leo the Lion's "Pat Garrett 

and Billy the Kid" likewise is set for a 

Twin Cities bow May 23 . . . Fiimrow 

visitors: Ron Greely, Kim Hi Drive-In, 

Kimball, and William Loftus, Two Harbors. 

Mark Rosen, son of Paramount branch 

salesman Joe Rosen, grabbed an assignment 

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DISTRIBUTORS: 

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John Shipp: (816) 421-230 

MINNEAPOLIS 

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Mike Miholich: (612) 332-' 

STARRING 

;ONETTA McGEE • KAREN CARTER • LINDA FOX MONICA TAYLOR

D E S 

MOINES 

pick Sutton of Des Moines Theatre Supply 

attended the opening of the new Voy 

Theatre, Maquoketa. The company installed 

drapes, carpeting and various items of 

equipment in the showhouse. 

Thirty-six members attended a Variety 

Club meeting held at Mr. Vic's Restaurant, 

when the special guest was Dr. William A. 

Teppert, president of the Area Epilepsy 

Foundation. Dr. Teppert gave a most interesting 

talk on the Epilepsy Alert program 

and how the Variety Club of Iowa has assisted. 

Membership chairman Bill Doebel 

reported on membership campaign activities 

and reminded the various teams of the 

need to apply full effort. It was hoped to 

have close to 100 new members by the contest 

deadline, which could give the local 

tent first place in the international competition. 

United Artists tradescreened "Fellini's 

Roma" March 26 . . . Daryl Johnson, regional 

sales manager for Metro-Goldwyn- 

Mayer, says they are looking forward to the 

Easter opening of "Soylent Green." 

Chuck Caligiuri, 

Paramount branch manager, 

reports that the office is buzzing since 

the Academy Award presentations. "The 

Godfather" (Para) won the Oscar for Best 

Picture and Best Actor — and it opened in 

all the important cities the week following 

the presentation of the awards. He also reports 

that they are very happy with the 

grosses on "Lady Sings the Blues," starring 

Diana Ross, and are securing repeat runs 

in big cities. In most cases, the picture is 

outgrossing its initial engagements. 

Bob Hirz, Warner Bros, branch manager, 

reports the visit of division manager Harry 

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Goldman, Chicago. They were busy calling 

on various circuits and exhibitors. The 

company's "Steelyard Blues," starring Jane 

Fonda, Peter Boyle and Donald Sutherland, 

opened March 28 at the Fleur 3 Theatre . . . 

Des Moines Theatre Supply is busy installing 

seats and booth equipment in the new 

Sierra 3 theatres. West Des Moines. The 

triplex is being built by Fridley Theatres. 

. . Judi Rinard of 

Thelma Washburn, Universal, is back on 

the job and getting around quite well on 

crutches. Thelma received a broken ankle 

in a fall in her home . 

20th Century-Fox vacationed for a week. 

Word has been received of the death of 

Bill Brotman, owner of the Roxy Theatre 

in Moline, 111. 

Filmrow visitors: Don Yoerger, Palace 

Theatre, Alton, and De Luxe Theatre. 

Kingsley, and Sol Malisow, Minneapolis. 

LINCOLN 

^he latest news from Nebraska NATO 

president Irwin Dubinsky regarding the 

annual meeting: it may be delayed in favor 

of a fall session. An executive board decision 

was scheduled after a session during 

the week ending Saturday (14) . . . Most 

of the local industry watched the Academy 

Awards show at the traditional gathering 

hosted by Holly Spence, Journal-Star film 

critic, and her husband Donald Ferguson. 

If most feel like Irwin Dubinsky, the Brando 

refusal of his Oscar and the manner in 

which it was permitted to develop didn't 

do anything positive for anyone. Dubinsky 

says it's unfortunate that the refusal format 

used by George Scott two years ago wasn't 

repeated instead. 

Duke Smith, Cooper/ Lincoln manager, is 

in the process of hiring seven additional 

workers for concession and usher positions 

after a number of the suburban theatre 

staff transferred to the new downtown 

Cooper/ Plaza four-screen theatre. The telephone 

number of the quad is highly appropriate—477-1234. 

The auditoriums are 

designated by the numbers 1, 2, 3 and 4. 

Dennis Garrison has reported to the 

State Theatre as its new manager after 

being an assistant manager at the Varsity 

and then Cinema 1 and 2 after the city's 

first twin house opened in the fall of 1971. 

The promotion has been in the mill since 

Walter Jancke retired and Gene Buhrdorf, 

State Theatre manager, was named city 

manager for Nebraska Theatres Corp. Buhrdorf, 

who offices at Cinema 1 and 2, will 

have newcomer Galen Hafer as his new 

Cinema twin assistant manager. Both Garrison 

and Hafer are University of Nebraska 

students. The former is near the end of his 

degree work in education and Hafer is a 

junior in business administration. He came 

on board about six weeks ago but worked 

at the Cinema twins last summer and doubled 

in doorman and custodial jobs. The 

State now is downtown's oldest movie 

house, though remodeling has kept it updated, 

and Garrison says there are some 

plans under consideration for another renovation, 

now that the small theatre is under 

his 

direction. 

Russell Brehm, Douglas Theatres Co. 

president, was host Wednesday (11) at a 

luncheon in the University Club welcoming 

20th-Fox's new division manager from 

Chicago, Ray Russo, on his visit to Filmrow 

here. Accompanying him was Dave 

Gold of Des Moines, 20th-Fox branch 

representative. Local industry members on 

hand included Brehm's son-in-law Dave 

Livingston of the Douglas home office; Herman 

Hallberg, Cooper Theatres; Irwin and 

Sarge Dubinsky of Dubinsky Brothers, and 

retired Walt Jancke. 

Two of the new Plaza Four's opening 

films were shown at special invitational 

performances Friday and Saturday (13, 14) 

at Cooper's suburban Cooper/ Lincoln Theatre. 

Area public and parochial teachers 

of junior and senior high schools were invited 

to the special 4 p.m. Friday (13) 

screening of "Brother Sun, Sister Moon." 

Elementary teachers of public and parochial 

students were guests at two screenings of 

"Charlotte's Web" the next morning . . . 

Pedestrians on P Street, if alert, could get 

a preview of the blue, orange and gold 

carpeting used as wall coverings in the 

Plaza Four's auditoriums without even stepping 

inside the theatres. Scraps of the carpeting 

stood out in brilliant contrast to 

empty cartons and other trash typical of 

the last few days before a theatre's debut. 

Douglas Theatre Co.'s first garden-level 

shops tenant has moved in at the 13th and 

P streets corner site of the new building. 

It's the El Toro Barber Shop, located for 

years in the Varsity Theatre Building, soon 

to be razed. Douglas president Russell 

Brehm said the other shop space should be 

ready for tenants by the Saturday 

weekend 

. . . President Irwin Dubinsky's 

(14) 

busy Sunday (1) week was spent in the 

city, with the exception of a short trip up 

the interstate to Omaha to the circuit's 

Astro Theatre. 

CARBONS, Inc. 1 " 

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In Nebraska—Slipper Theatre Supply Co., Omaha, 

(402) 341-5715 

NC-4 BOXOmCE :: April 16, 1973

— 

— 

— 

— 

— 

— 

'Judge Roy Bean' 450 

In Cincinnati Second 

CINCINNATI—"The Life and Times of 

Judge Roy Bean" stole the spotlight in this 

recording week, grossing 450 in its second 

week at the Times Towne Cinema and 

carrying off No. 1 honors. Compiling 250, 

"The Poseidon Adventure" took over No. 

2 ranking in its 15th week, while newcomer 

"The Mack" and seventh-week "The Heartbreak 

Kid" tied at 300 for No. 3. 


Albee ^The Mock (CRC) 300 

Ambassador The Poseidon Adventure (20th-Fox), 

15th wk 350 

Carousel 2 Sleuth (20th-Fox), 5th wk 275 

Four theatres Wolking Toll (CRC), 2nd wk 150 

Grand Trick Boby (Univ), 2nd wk 200 

International 70 Shomus (Col), 7th wk 175 

Place—The Heartbreak Kid (20th-Fox), 7th wk. .300 

Studio Cinemas Feilini's Roma (UA), 2nd wk. . . .275 

Times Towne Cinema The Life and Times of 

Judge Roy Beon (NGP), 2nd wk 450 

20th Century Sounder (20th-Fox), 14th wk 100 

'Man of La Mancha' 175 

As Other Detroit Films Slip 

DETROIT—First-run film business fell 

to a sad low here during the report week as 

eight of the available features failed to attract 

even average response. "Man of La 

Mancha," at 175, did the week's best boxoffice 

business as the musical played for a 

13th week at the Northland Theatre, and 

"Sleuth" scored a mild 1 10 for the top 

mark by a new picture. 

Four theatres—Lolly-Modonna XXX (MGM) 50 

Four theatres Sleuth (20th-Fox) 110 

Nine theatres The Long Goodbye (UA) 75 

Nine theatres Fcor Is the Key (Paro) 50 

Northland Mon of La Mancha (UA), 13th wk. ..175 

Seven theatres The Life and Times of Judge 

Roy Bean (NGP) 75 

Six theatres The Thief Who Come to Dinner 

(MGM) 50 

Three theotres The Poseidon Adventure 

(20th-Fox), 1 3th wk 75 

Two theatres Wottstax (Col), 2nd wk 125 

Two theatres Sounder (20th-Fox), 7th wk 150 

Two theatres Shomus (Col), 4th wk 75 

Two theatres Alabama's Ghost (SR) 60 

'The Mack' Composite 270 

At Three Cleveland Units 

CLEVELAND—Top spot on the list 

this 

week went to "The Mack," playing a composite 

270 second week at three area 

screens, and "Sounder" in an 11th week at 

the Cedar-Lee with a 225 percentage. Also 

scoring in the twice-average class was "The 

Life and Times of Judge Roy Bean," exactly 

200 in a second week at five theatres. 

Cedar-Lee Sounder (20th-Fox), 11th wk 225 

Colony^Mon of La Mancha (UA), 1 6th wk 100 

Five theatres The Heartbreak Kid (20th-Fox), 

3rd wk 90 

I 

Five theatres Two People (Univ) lU 

Five theatres The Life and Times of Judge 

Roy Bean (NGP), 2nd wk fOO 

Four theatres Sleuth (20th-Fox), 4th wk 145 

Three theatres—The Mock (CRC), 2nd wk. ..... .270 

World East, World West Lady Caroline Lamb 

(UA) 

'0° 

Fire Damages Vacant Theatre 

YOUNGSTOWN, OHIO — The vacant 

State Theatre in downtown Youngstown 

suffered heavy fire loss in a March 27 blaze 

which apparently started from a short circuit 

in electrical wiring. A furniture warehouse 

was located in the basement and 

damage to its contents was reported in excess 

of $100,000, all insured. The loss to 

the building, owned by the Mahoning National 

Bank, was several thousand dollars. 

The bank has been negotiating to sell the 

property, which was insured. 

Oak Park's Richard J. Ravicchio Is 

Mich. NATO's Showman of the Year 

DETROIT—Milton H. London, president 

of NATO of Michigan, announced the winners 

of the annual Showmanship Contest, 

competition between Michigan theatremen 

held each year to recognize outstanding 

creativity, effort and achievements in business 

promotion and public relations. Richard 

J. Ravicchio, manager of the Towne 

theatres in Oak Park, Mich., was selected 

as Michigan's "Showman of the Year," the 

coveted trophy and a valuable prize to be 

presented to him Wednesday (11) at the 

NATO of Michigan 54th annual convention 

Showmanship Luncheon at the Troy 

Hilton Hotel. 

Russ Russo, manager of the Abbey theatres 

in Madison Heights, Mich., and 

Eugene E. Grew, manager of the Northland 

Theatre, actually placed first and second 

in the balloting, according to the contest 

judges. However, since Russo had been 

honored as "Showman of the Year" last 

year and Grew in 1971, the judges decided 

to present them with special Showmanship 

Awards at the convention and to designate 

Ravicchio as the 1973 "Showman of the 

Year." 

Runners-up David J. Vogel, manager of 

the Northwest Theatre in Flint, Mich., and 

Robert F. Anthony, owner of the Main 

Theatre in Royal Oak, Mich., were awarded 

showmanship plaques and gifts. 

The judges also decided to award certificates 

of honorable mention to Chuck Dobert, 

manager of the Wyandotte Theatre, 

"Motown 9000" Under Way 

On Detroit Locations 

DETROIT—Full-scale production of the 

feature film "Motown 9000" has been 

launched in Detroit under the direction of 

producer-director Arthur Marks, who also 

is president of General Films Corp. of 

Hollywood. Collaborating with Marks in 

the production for General Films are 

Charles Stroud, associate producer, and 

Orville Hampton, screenwriter. Hampton 

and Marks co-authored the original story, 

which at first carried the working title 

"Holly Hill Caper." 

"Motown 9000" is described as "a 100 

per cent Detroit story" and features Alex 

Rocco and Hari Rhodes, with Vonetta Mc- 

Gee, Scatman Crothers, Ron Mcllwain, Ella 

Edwards, Herbert Jefferson, Robert Phillips 

and Rudy Challenger. The company of 

Holywood professionals are supported by 

local actors and actresses in locations ranging 

from Precinct One of the Detroit Police 

Department to the waterfront beneath Ambassador 

Bridge and a remote section of 

the city's famous park on Belle Isle. 

This is the first feature film to be made 

locally (and the first in Michigan) since 

Wyandotte, Mich.; Ferris Arnold, manager 

of the Twilite Drive-In, Saginaw, Mich.; 

Marie Olcese, manager of the Bloomfield 

Theatre, Birmingham, Mich.; Gerrie Schultz, 

manager of the Alger Theatre, Detroit; 

Jerry Dozier, manager of the Eastland Mall 

Theatre, Flint, Mich.; Stewart McGuire, 

manager of the Belair Drive-In, Detroit; 

Fred Sweet, manager of the Gateway Theatre, 

Sterling Heights, Mich., Charles Serazio, 

manager of the Vogue Theatre, Detroit, 

and Joseph Ellul jr., owner of the 

Mount Clemens Drive-In, Mount Clemens, 

Mich. 

Winners were selected by 11 members 

of the convention committee who met and 

devoted an entire day to studying the entries, 

a number of which ran to several 

volumes of carefully prepared and documented 

material. In each instance, the committee 

disregarded the caliber of the theatre 

and probable advertising budget and 

gave careful consideration only to creativity, 

originality, effort and result. After full discussion 

of each of the entries, selection of 

the winners was made by closed balloting 

on a point system. 

More than 100 valuable prizes were to 

be given out to those attending the Showman.ship 

Luncheon, hosted by American 

International Pictures and the Chandler 

Insurance Agency. As well, all the winning 

showmanship promotions were to be on display 

at the Troy Hilton Inn Wednesday 

(11). 

Otto Preminger left the state's upper peninsula 

after completing "Anatomy of a 

Murder" in 1959. 

The services of three of Detroit's leading 

talent-modeling agencies were employed in 

the recruit of local talent. They are the 

Leslie Fargo Agency, Afbony Talent & 

Modeling Agency and Cleve Beauchamp's 

Advertisers Casting Service, firms which 

frequently provide talent for TV commercials 

and other related activities in the 

Detroit area. Three players who will portray 

themselves in their real-life roles in the 

film 

are Police Commissioner John Nichols, 

Inspector Richard Boutan and WJLB's wellknown 

Martha Jean Steinberg, spokesman 

for the black community's "blue collar 

workers." 

Principal photography in Detroit is expected 

to be completed in approximately 

three weeks of a tight filming schedule, followed 

by a brief wrap-up of studio shooting 

in Hollywood. The entire production is 

expected to be edited, scored and ready 

for national release in late summer of this 

year. 

Green Light for 

Liberty Theatre 

BENTON HARBOR, MICH.—The city 

commission has approved the reopening of 

the 

Liberty Theatre by new owners, subject 

to completion of inspection and certification 

by the building inspection department. 

BOXOFFICE :: April 16, 1973 ME-1

- 

CLEVELAND 

. . . Claudia Ungar, booker, is back on 

A 1 Bimham, city manager of the Stark and Women held its benefit with the showing of 

with film clips from his old Flash Gordon 


series to entertain at a benefit party for the 

Natural History 


Museum at the Last Motion 

Picture 

HAWAII TOO. 

Company Restaurant. The Last 

When 

Motion Picture 

you come 

Company is Playhouse 

to Waikiki, 

Square's newest restaurant aiming at the 


25-35-year-old group that wants an exciting 

[hawah' Don Ho Show. . . 

HAWAII at — 

night downtown. The 19,000 square feet 

Cinerama's Reef Towers Hotel. 

IN WAIKIKI: REEF REEF TOWERS EDGEWATER of restaurant space is filled with old movie 

• • 

posters and star memorabilia. Continuous 

Weslin theatres in Massillon, soon will "Lost Horizon" Sunday (8). 

be semi-retired after 40 years with Skirball 

Theatres. Al will continue in a supervisory Adele Borsch, 20th Century-Fox secretary 

capacity. For many years president of Massilion's 

to branch manager Bill Twig, married 

Downtown Businessmen's Ass'n, Kenneth Lipnick Saturday, March 24. 

Birnham recently was honored by the city 

police department. He was asked 

Peter 

to return 

Kaufman of Dallas, representing 

from a vacation and act as master of ceremonies 

at the annual 105 Fraternal Order 

Jenco Films, was in town for a confab with 

Jack Kaufman (not related), Cinepix head. 

of Police banquet. It all was a ruse to get 

Gail Kaufman, Jack's daughter and a student 

Alden O. Birnham there so that tribute 

at Miami University, helped out in the 

could be paid to him for 38 faithful years 

Cinepix office during the spring break . . . 

of service with the school patrol project "The Boys of Paul Street," based on the 

and for instituting the plan. Congratulations Ferenc Molnar novel, was shown in its 

to Al, one of the well-known and betterliked 

Hungarian version March 31 and Sunday 

men in the industry! 

(1) at the Capitol Theatre, West 65th Street 

and Detroit Avenue. 

Frank Hurley, Rappaport Theatres division 

manager, enjoyed his recent visit in Producer Ross Hunter, former Clevelander, 

canceled his appearance in several 

London and Amsterdam . . . Rod Serling, 

playwright-screen/ TV writer, will appear cities, including this one, claiming exhaustion 

here Friday (27) as a guest at the Case 

following the London opening of "Lost 

Western Reserve University lecture series Horizon." The local Columbia exchange 

... A special screening of Warner Bros.' canceled plans which included a Hollywoodstyle 

cocktail-buffet, to have been held in 

"The Emigrants" was held for the Swedish 

Consulate and the Swedish Cultural Society the Caucus Room of the Theatrical Grill 

Monday (9). 

the evening before the film's local opening 

at Loews' East, Loews' Yorktown and Fairview 

Wednesday (4). Three costumes used 

Youth Enrichment Services, an organization 

whose goal is a living, working center in the film and insured for $5,000 each were 

for educable retarded persons, held a special returned to California — and residents felt 

benefit showing of "Lost Horizon" at shot down in not seeing the local boy who 

Loews' East Tuesday (3). The auxiliary of succeeded in filmland. 

the Jewish Convalescent & Rehabilitation 

Center on Harvard Avenue screened the Pat Halloran, Buena Vista district manager, 

same picture in the same theatre Wednesday 

returned from a vacation in San Diego 

BV 

(4) as a benefit for a new occupational 

therapy department for the Harvard Hospital. 

the job after five weeks following surgery 

The Cleveland Council of Pioneer at Cleveland Clinic . . . John Lundin, BV 

sales trainee, left March 30 for a week at 

the home office in 


Los Angeles. 

For 

DRIVE-INS Merritt Sticker, Paramount sales representative, 

* Concessions * Merchanf Ads 

entered Lakewood Hospital 

* Announcements March 29 for minor surgery. 

* * • 

Neil Shenker, Columbia booker, recently 


suffered a 

TRAILERS FROM 

30th birthday — and the goodlooking 

young ladies in the Film Building 

FILMACK I3I2I MA ;.3395 

are staying clear, claiming that "30 is the 

1327 S Wabash Chicogo, Ml 60605 

dangerous age!" 

Buster Crabbe appeared Wednesday (11) 

old-time films are featured in the bar and 

the lower-level restaurant. Music piped over 

an elaborate sound system supplies 1,000 

old tunes and over 500 soundtracks of old 

movies. The imaginative furnishings 

include 

old theatre stained-glass doors and exit signs 

from the old State Theatre. Place mats are 

old movie cards from a private collection 

of 75,000. The dinner menu is listed under 

"Feature Presentations" and the luncheon 

menu, with Fatty Arbuckle-Boris Karloff- 

Gary Cooper, etc., specials, is listed under 

matinees. In all, it is reminiscent of the 

Playhouse movie house era of the '20s and 

'30s. 

COLUMBUS 

University City Cinema opneed a 15th 

week of "The Poseidon Adventure," 

one of the big boxoffice attractions in the 

theatre's history . . . Organist Dennis 

James will preside at the Robert Morton 

organ at the Ohio Theatre Saturday (21) in 

the last six "Evenings of Nostalgia." 

A theatre plus tveo hotels and restaurants 

are included in a second phase of construction 

in the $60 million, 60-acre "city-withina-city" 

being constructed by C. W. Bonner 

in suburban Worthington. The entire project 

is to be completed in 1976 or 1977. 

First building to be opened this June will 

be a French Market. Other buildings under 

construction include a Racquet Club, shops 

and apartments and office buildings. 

Lee Brubaker, local architect whose firm 

designed the second-story walkways in 

downtown Cincinnati, predicts the downtown 

section of our city will have overhead 

pedestrian walkways within five years. RKO 

Palace, Ohio Theatre and Towne Cinema 

are located in the downtown area. 

2 Armed Men Rob Theatre 

As Patrons View 'Sleuth' 

CLEVELAND—Two armed men robbed 

the Village Theatre in Woodmere Wednesday 

evening, March 28, at 11:40 p.m. while 

an unsuspecting 600 patrons watched the 

mystery thriller "Sleuth." The thieves told 

assistant managers Lawrence Long and William 

Lukash they were looking for lost 

keys and reappeared in the office a few 

moments later with pistols. They forced 

Lukash to open and empty a safe. 

Long was struck on the head with a 

gun when he didn't move quickly enough to 

suit the burglars. He was treated at Hillcrest 

Hospital and 16 stitches were required. 

The assistant managers were left tied by 

the robbers, who fled in a late-model car 

north on 1-271. 

Michigan—Ringold Theatre Equipment Co., Grand Rapids, 

(616) 454-8852 

Ringold Theatre Equipment Co., Garden City, (313) 522-4651 

In Kentucky—Standard Vendors, Louisville, (502) 361-1155 

In 

CARBONS. Inc. V-—-" ^^ Bm K, Cariar KnoHs, N.J. 

in Ohio—Ohio Theatre Supply Co., Cleveland, (216) 771-6545 

ME-2 BOXOFFICE :: April 16, 1973

In Vl It was '^Blg Doll House 




soft Skin Dursting 

through hard 

prison waits! 

Locked in 

a cage 

01 wild desire 

DISTRIBUTORS: 

CLEVE LAND 

SELECTED PICTURES CORP. 

Film Exchange BIdg. 

2108 Payne Ave. 

Cleveland, Ohio 44114 

Jay, Don & Sam Shultz: 

(216)771-2741 

DETROIT, CINCINNATI 

J^M.G. FILM CO. 

Executive BIdg. 

35 E. 7th Street 

Cincinnoti, Ohio 45202 

Jay Goldberg: (216) 771-27' 

FARRING 

ON ETTA McGEE KAREN CARTER LINDA FOX • • • MONICA TAYLOR

. 

DETROIT 

JMG Film Co. recently ojjened offices in 

the International Plaza Building, 23300 

Greenfield, Oak Park. Susan Vetor, formerly 

of Cinerama, Cincinnati, and National 

General Pictures, is the division manager, 

working with Nate Levin of the recently 

closed Cinema Releasing offices in the same 

building. 

The April Youth Film Forum held Saturday 

(14) was the final session of this year's 

series. Moderator was Ross Caccavale, general 

manager of Studio Theatres and Youth 

Film Forum consultant. The picture screened 

was the PG-rated United Artists release 

starring Burt Lancaster, Paul Scofield and 

Alain Delon, "Scorpio." 

A week seldom goes by that a new 

"adult" theatre does not appear on the 

scene—but seldom with the price advertised 

for the new L'Art Cinema—$1 admission 

. . . Something new was noted in the Cine 

X Theatre ad. In large type was the line: 

"Another First by George Cinex." 

The Astro Theatre here now goes under 

the banner of Batterview . . . The Cinema 

I and II theatres in Benton Harbor now 

are known as Fairplain I and II . . . Two 

twin operations new to the scene are Pon- 

. . 

tiac Cinema I and II, seating 852 and 558, 

respectively. They are located in the Pontiac 

Shopping Mall, Telegraph Road and 

Elizabeth Lake Road . The second operation 

newly opened in Midland is named 

Stadium Cinema I and II . . . General Cinema 

Corp. will have additional openings in 

the future—the Somerset Cinema I and II, 

located in the Somerset Shopping Mall, 

Troy. The twin will seat approximately 682 

in one auditorium and 578 in the other. The 

Maple Hill Cinema I and II, located in the 

Maple Hill Shopping Center, Kalamazoo, 

will seat 688 and 398. 

Mrs. La June Rodgers, owner of Rodgers 

& Rodgers Theatrical Enterprises, died in 

Harper Hospital. She was a native of this 

city and her work was cited in a special 

proclamation by Mayor Gribbs only a 

couple of weeks ago. 

There Is a sudden interest in Hong Kongmade 

films here and they are doing okay at 

the boxoffice ... A wealthy Detroiter flew 

^S fVATCH PROJECTION IMPROVE ^J 

^^2 

with ^^0i 

^ NEW TECHNIKOTE £ 

S SCREENS ^ 

XRL O-ENTICULAR) 

JET WHITE & PEARLESCENT 

Avoilable from your outhorized 

Th»otr* Equipment Supply Dealer; 

ITECHNIKOTE CORP. 63 Seobring St., B'klyn 313N. Y.I 

a party to Manhattan to catch "Last Tango 

in Paris," dined and then jetted back! 

The Pine Knob Music Theatre, owned by 

Nederlander Theatrical Corp. and Indusco 

Corp., was given a listing and picture in 

the recent naming of "most beautiful, functional 

architecture and surroundings." The 

theatre has a seating capacity of 5,360 

under one roof, with an additional 5,000 

lawn seats. Architects were Rossen-Neumann 

Associates. 

Hi Martin, president of Universal Pictures, 

was slated to be honored at NATO 

of Michigan's 54th annual convention 

Celebrity Luncheon to be held Thursday 

(12) at noon in the Gordon Ballroom of the 

Troy Hilton Inn. Roy B. White, president 

of national NATO, was scheduled to address 

those attending the event, at which 

awards were to be presented to actress 

Carol Channing and actor Charlton Heston, 

according to Milton H. London, NATO of 

Michigan president. Host for the Celebrity 

Luncheon was the Pepsi-Cola Co. Convention 

chairman Burt Levy announced that 

Michelle Nesbitt was chosen as 1973 Convention 

Queen. She is the former Miss 

Michigan State Fair, Miss Northwest Detroit 

and Miss Michigan Boating Queen, as well 

as the current Miss Detroit. The selection 

was made Sunday, March 25, at the Troy 

Hilton Inn from among 28 semi-finalists . . 

Screened for exhibitors attending the convention 

Wednesday evening (11) was Universal 

Pictures' Walter Matthau starrer, 

"Charley Varrick," at Abbey theatres 1, 

and Thursday morning (12), at Abbey theatres 

2, United Artists' "White Lightning," 

starring Burt Reynolds. 

375-Seater Under Way 

In Elizabethtown, Ky. 

ELIZABETHTOWN, KY.—Ground has 

been broken for the Cinema located in 

the new Governor's Square Shopping Center. 

Scheduled for completion in August, 

the Cinema will be owned and operated by 

Bob Enoch, president of the Elizabethtown 

Amusement Corp., owners of the State and 

Starlite and Knox drive-ins. 

With a seating capacity of 375, the Cinema 

will be automated, have a large concession 

area in the lobby and will contain 

all the latest equipment for sound and 

projection. The house will be temperature 

controlled for year-around comfort and 

will be de luxe throughout for the pleasure 

of its patrons. 

Permit Issued for GCC 

Duo in Lexington, Ky. 

LEXINGTON, KY.—The city building 

inspection department has issued a building 

permit for a twin theatre in the Fayette 

Mall, 3301 Nicholasville Rd. To cost $350,- 

000, the movie house will be called Cinema 

I and II and will be operated by General 

Cinema Corp. 

Cinema I will seat 530 persons and Cinema 

II 484. Jacobs Brothers Co. of Cleveland, 

Ohio, is the contractor for the project. 

The theatres are scheduled for completion 

in 

July. 

CINCINNATI 

gen Cohen, head of Holiday Amusement, 

has returned from a NATO board of 

directors meeting held in Pompano Beach, 

Fla. 

Debra Goldberg, daughter of Jay Goldberg, 

JMG Film president, who sustained a 

shoulder injury at college, has returned 

home for recuperation. While here, Debra 

is helping out at the office. 

Mrs. Isla Greenfield from Ipswich, England, 

has come to this city for a three-week 

visit with her daughter Mrs. Marion Merten, 

JMG Film biller. This is the first time in 

two years that mother and daughter have 

seen each other . . . Vivian Goodman is 

new bookkeeper for JMG Film Co. 

Lou Ann Simons, Tri-State Theatres office 

staff, and Donald Winters were married 

Saturday (7). 

Paul Enright, 20th Century-Fox head 

booker, has moved into a new home in 

Kenwood. 

Exhibitors from Kentucky visiting our 

town included Fred May, Dry Ridge; Bud 

Hughes, McKee, and Glen Peters, Richmond. 

Walter Dills, Charleston, W. Va., 

also was a visitor. 

Ccchill Is Named to Head 

WCI Special Projects 

From Eastern Edition 

NEW YORK—Frederick P. Cahill has 

joined the corporate staff of Warner Communications, 

Inc. as manager of special 

projects, it was announced by Dr. Robert 

C. Sorensen, WCI vice-president for marketing 

and research. In his new post, Cahill 

will utilize his broad experience in education, 

information systems and communications, 

and their applications to mass media. 

Since 1971, Cahill served in various administrative, 

planning and product development 

capacities with Warner Publishing, 

Inc. From 1960 to 1971, he taught psychology 

at Hunter College in New York 

City, and from 1965 to 1969 Cahill was 

director of the Nassau County anti-poverty 

program. 

Ohio Theatre Purchased 

By Date Enterprises 

LOUISVILLE—The Ohio Theatre on 

Fourth Street has been purchased by Date 

Enterprises, it was announced by Mike 

Henry, president of the firm. Date Enterprises 

also owns and operates Cinema West. 

The Ohio, until its sale, most recently 

had been operated by Powell Enterprises of 

Pikesville, Ky. 

ME-4 BOXOFHCE :: April 16, 1973

— 

— 

— 

— 

—— 

— 

——— 

.••;•/ 

— — 

• 

: 

Jimmy Fund's Doctor 

Sidney Farber Dies 

BOSTON — Dr. Sidney Farber, guiding 

spirit of the Children's Cancer Research 

Center for which New England's Variety 

Club raised money through the annual 

Jimmy Fund Drive, died in his office at 

the foundation in Roxbury Friday night, 

March 30. He was 69. 

Doctor Farber, who also was a member 

of the faculty of the Harvard Medical 

School 41 years until he retired Sept. 1, 

1970, began his battle to save young lives 

from cancer in a small basement room at 

Children's Hospital in 1927. In 1948, his 

dream was fulfilled when the Jimmy Fund 

center was built and his vigorous fight 

against cancer was enlarged with new resources, 

equipment and personnel largely 

financed through the leadership of Bill 

Koster, executive director of the Variety 

Club of New England, and ably supported 

by the entire New England motion picture 

industry, the Boston Red Sox and police 

chiefs of the six states. Since then, many 

other agencies have joined these forces in 

collecting and channeling funds to support 

work directed by Doctor Farber at the 

cancer research foundation. 

In 1947 Doctor Farber had discovered 

that a drug, aminopterin, and the related 

chemical, methotrexate, could bring about 

temporary but complete remission of symptoms 

in acute leukemia. The use of aminopterin, 

which inhibits cell metabolism, demonstrated 

the feasibility of cancer control 

through the use of drugs and helped to usher 

in the era of cancer chemotherapy. 

It was later found at the Jimmy Fund 

Building that the drug Actinomycin-D was 

particularly potent when combined with 

radiotherapy. Long-term survival of children 

with Wilms' tumor increased from 40 per 

cent to 90 per cent. 

When Doctor Farber began his search for 

a cure for leukemia, children faced only 

weeks or months of life. When his work 

ended, according to the Boston Globe, children 

were being kept alive for years through 

chemotherapy and radiotherapy developed 

at the Jimmy Center. 

Few of his friends knew it but Doctor 

Farber himself had cancer through the last 

years of his life, although it was a series 

of heart attacks that slowed him down. He 

worked steadily, however, up until his death. 

An international authority on cancer in 

children. Doctor Farber served as chairman 

of President Lyndon Johnson's Heart, Cancer 

and Stroke Program in 1964 and 1965. 

He received many awards including the 

Great Medal of the University of Ghent in 

1961 and the Modern Medicine Award in 

1962. 

He is 

survived by his wife Norma and his 

children Ellen, Stephen B., Thomas D. and 

Miriam. 

New JimmY Fund Campaign 

Under Way in New England 

BOSTON — The Jimmy Fund Drive 

for 

1973 is under way, with many collection 


projects being sponsored throughout New 

England, according to Bill Koster, executive 

director of the Variety Club of New 

England. 

Among the first contributors was the 

Quincy Women's Professional Tennis Tournament, 

which donated its first day's (10) 

receipts to the Jimmy Fund. In a recent 

Boston Celtics basketball game in Boston 

Gardens, the wives of the players took part 

in a special program between halves, getting 

contributions from sponsor H. P. Hood 

Physical Fitness Group for each free throw 

made and picking up a total of $1,600 for 

the Jimmy Fund. 

Stamford Mayor Suggests 

Patrons Ignore X Films 

STAMFORD, CONN. — Mayor 

Julius 

Wilensky has urged residents of Connecticut's 

fifth largest city to stay away from 

X-rated motion pictures showing at Consolidated 

Theatres' Plaza. 

'T find the showing of many X-rated 

films offensive," he said, "and I show my 

protest by staying away. In the absence of 

any law, I urge others who feel the same 

way to do the same." 

He told Melvin Miller of Consolidated 

Theatres that the latter firm is not performing 

any public service "by showing filthy 

movies." 

Significantly enough, the Plaza's landlord 

is the city of Stamford, whose Urban Renewal 

Agency owns the site. 

Suggests Oscar Nominees 

Must Be Veteran Actors 

NORWALK, CONN. — Eileen Heckart, 

who won an Academy Award March 27 for 

best supporting actress (in Columbia's "Butterflies 

Are Free"), was quoted in the Connecticut 

Sunday Herald, published here, 

about her feelings involving young performers 

nominated for an Oscar for their 

first motion picture. 

"I think this biggest accolade in our business," 

she said, "should go to people who 

have given years of service and are established. 

I mean, the kids have got lots of 

time, 

right?" 

In private life. Miss Heckart is Mrs. 

Jack Yankee. The couple lives in nearby 

New Canaan. 

INCORPORATIONS 

—Connecticut 

Chappie Films, Inc., c/o Wendy Wood, 

Hanks Hill Road, Storrs 06268; Wendy 

Woods, president-treasurer; William D. 

Chappie, secretary, and John M. Wood, 

director. 

WPRO-FM Gives Passes 

PROVIDENCE — In a Rhode Island 

"first," radio station WPRO-FM is asking 

listeners to write for free copies of its new 

restaurant guide-theatre pass, the guide listing 

eating places in the state, and the pass 

entitling 

at 

the bearer to three paid admissions 

a number of theatres. 

'Slither' Tops Field 

Oi Boston First Runs 

BOSTON—A trio of 300-class grossers 

showed the way in a rather so-so week for 

Boston exhibitors, although all percentages 

reported stood at 100 or better. Pacing the 

field, "Slither" posted a 365 second week at 

the Pi Alley; "Five Fingers of Death." new 

at Savoy One, rated an even 300; "Lost 

Horizon," second stanza. Circle Cinema, 

tripled average business. 


Charles East The Effect of Gamma Roys on 

Mon-in-the-Moon Marigolds (20th-Fox), 

10th wk 130 

Cheri One The Heartbreak Kid (20th-Fox), 

10th wk 195 

Cheri Two Sleuth (20th-Fox), 8th wk 215 

Circle Cinema Lost Horizon (Col), 2nd wk 300 

Exeter Cesar and Rosalie (SR), 2nd wk 145 

Kenmore Two People (Univ), 2nd wk 100 

Loews' Abbey Two The Cheerleaders 

(Cinemation), 3rd wk 180 

Paramount Wottstax (Col), 2nd wk 310 

Paris Cinema Hurry Up or I'll Be 30 (SR), 

2nd wk '20 

Pi Alley Slither (MGM), 2nd wk 365 

Savoy One Five Fingers of Deoth (WB) 300 

Savoy Two Sounder (20th-Fox), 14th wk 210 

Soxon Block Mama, White Mama (AlP), 3rd wk. 140 

West End Cinema Office Girls (SR), 6th wk 125 

"Savage!' Takes Over No. 1 

On New Haven Barometer 

NEW HAVEN—In a week dominated by 

holdovers and reruns. New World Pictures' 

"Savage!" at downtown Loews" College was 

the big news, grossing 225 and capturing 

No. 1 ranking on the New Haven barometer. 

Bowl Children Shouldn't Ploy With Dead Things 

(SR),The Body Stealers (SR) 150 

Cinemart Sleuth (20th-Fox), 5th wk 115 

College Savage! (SR); Women in Coges (SR) ...225 

Crown Sleazy Rider (SR); Switcheroo! (SR), 

2nd wk ^^ 

Lincoln The Effect of Gommo Rays on Man-mthe-Moon 

Marigolds (20th-Fox), 4th wk 85 

Milford Cinemo II, Whalley Shomus (Col), 

3rd wk 90 

Roger Sherman Block Mama, White Moma 

(AlP), 2nd wk 150 

Showcose Cinema II The Heartbreak Kid 

(20th-Fox), 3rd wk 90 

York Square Cinema ^The Discreet Chorm of 

the Bourgeoisie (20th-Fox), 2nd wk 75 

'Black Mama, White Mama' 

High 250 in Hartford 

HARTFORD — "Black Mama, White 

Mama," the third consecutive black-oriented 

attraction booked by the Harold Konover 

Strand, zoomed to 250—the best grossing 

mark of the report week here. Second-week 

"High Rise" and "'Swinging High"' also 

reached the 200 range at the Art Cinema. 

Art Cinema—High Rise (SR); Swinging High 

(SR), 2nd wk i.: •• i •., ^00 

Avon Twin I, Paris Cinema II, Rivoli The Fomily 

• 

(SR), 2nd wk '° 

Berlin Cine II, Vernon Cine Jeremioh Johnson 

11 

• 

(WB), 2nd wk , 

.,. 

l^ 

Burnside, Cinema I 

Sleuth (20th-Fox), 3rd wk. . .175 

Central, UA Theatre East The Heortbreok Kid 

(20th-Fox), 3rd wk ...... 50 

Cinema II, Mall Cinema, Vernon Cine I Shomus 

(Col), 2nd wk 150 

Cinerama Man of Lo Moncho (UA), 8th wk. ... 75 

Meadows—Children Shouldn't Ploy With Deod 

Things (SR); The Body Stealers (SR) 150 

Strand Block Momo, White Mama (AlP) 250 

Webster—Sovoge! (SR); The Brute Corps (SR) ...175 


Tnt TWO COLOR MOVIE nCRALDS AND 

PR06RAMS FOR THE BEST RESULTS! 

en out piias fosti 

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IF TOU MMTION THIS 

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ft YOU WMff FOt SAMniS 

5436 Harford Rd. 

Br.liimore, Md. 21714 HA 6 1150 

NE-1

BOSTON 

phil Scuderi, Esquire Theatres, in company 

with the company's legal counsel Herb 

Swartz, visited American International 

Pictures' studios in California for conferences 

with Sam Arkoff, chairman of the 

board of AIP, in regard to association of 

Esquire's Hallmark Releasing Co. with AIP. 

Scuderi reported that a very satisfactory 

agreement was reached and that he was 

very excited over the new arrangement and 

that great enthusiasm has been aroused by 

the quality of AIP product scheduled for 

summer release. A total of 14 productions 

has been contracted for from European 

studios, with stories in all categories, including 

a series from a Hong Kong producer 

based on karate and sword fighting, 

horror films from the Rizzoli Studios, a 

group for the black market and others with 

a Mafia-type background currently in much 

demand. Scuderi added that further announcements 

will be made soon, giving full 

listing of productions included in the deal 

between Esquire executives and AIP for 

summer release. 

Jerry Kravitz, Columbia booker, and 

Roger Mintz, floor manager at National 

Film Service, will co-manage the Boston 

Filmrow softball team, which starts its season 

the last week of this month. Games 

will be played on ball diamonds of the Boston 

Park & Recreation Department, extending 

from Quincy to Lynn. Roger and Jerry 

are asking former Filmrow players, as well 

as minor leaguers, to contact them as soon 

as possible for practice sessions. Last year 

the Filmrow team won the championship 

of the league, which has six divisions, and 

two of the Filmrow players, Jim Stem 

and Johrmie Gallagher, were named to the 

'i 

for 


DRIVE-INS 

• Concessions • Merchant Ads 

FILMACK

In 71 it was ''Big Doll House' 

In V2 if was ''Big Bird Cage" 




through hard 

prison walls! 

Locked In 

a cage 


DISTRIBUTORS: 

BOSTON, NEW HAVEN 

ELLIS GORDON FILMS 

614 Statler BIdg. 

Boston, Mass. 02116 

Ellis Gordon: (617) 426-590

HARTFORD 

ing the Julia Sanderson Theatre (formerly 

called the Paramount), have dropped admission 

to one dollar for Mondays and 

Tuesdays. The tab goes to $1.50 for other 

II bout to leave for retirement in his native 

days. 

Naples, Italy, industry pioneer Joe 

Giobbi told us he would be renewing his John P. Lowe, division manager, Redstone 

Theatres, used run-of-paper teaser ads 

BoxoFFicE subscription. "I don't want to 

lose track of all the people I've known this for Paramount's "Save the Tiger," prior to 

past half century!" he said. 

its opening in Cinema I of the Showcase 

cinemas I-II-III-IV-V complex. West Springfield. 

John hosted a sneak-preview of War- 

Harold Konover, president of Hartfordheadquartered 

HK Theatre Corp and HK 

ners' "The Thief Who Came to Dinner." 

Film Corp., was general chairman of the 

Israel Prayer Day, marking the 25th year The Memorial Avenue Drive-In, West 

of Israel's statehood, held at the United Springfield, playing an all-horror show, 

Synagogues of Greater Hartford. The program, 

sp>onsored by the Mizrachi-Religious from fright while watching 'Women and 

offered $2,000 in cash "if you should die 

Zionists of Greater Hartford, in cooperation Bloody Terror.' " The underskyer advertised, 

with the Women's Mizrachi Organization "We will give your family $2,000 in cash." 

and Ranaana Chapter, featured U.S. Sen. Also on the program: "Night of Bloody 

Abraham A. Ribicoff (D., Connecticut) Horror" and "Teenage Strangler." 

and Rabbi Dr. Bernard A. Poupko, honorary 

president of Religious Zionists of Amer- 

Eugene LaFleur, formerly with Western 

Massachusetts Theatres, and Ben Smith, 

ica, as guest speakers. 

previously with Lockwood & Gordon Theatres, 

are now at Showcase cinemas I-II- 

Lew Mello, retired Loews' Poli stage 

manager, is now working as an electrician IIII-IV-V plex, LaFleur as a house manager. 

for Bauer Electrical Co. . . . Retired Torrington 

exhibitor Dave Jacobson was due in 

Smith as an assistant manager. 

from his Florida home for a visit with Two-Film, Midnight Shows 

brother Paul, who is operating the Jacobson 

Warner and Parkade Cinema, Torrington. 

HARTFORD — UA Theatres' Connecti- 

Attract Young Couples 

cut showcases now are running doublefeature, 

young adult-oriented programs on 

Friday and Saturday nights, charging 99 

SPRINGFIELD cents admission, with circuit spokesmen 

reporting a "brisk" response. 

^he Jerry Lewis twin cinemas in Springfield 

and Agawam, 

The "going" policy for Nutmeg state 

theatres gearing for weekend young adult 

encouraged by brisk 

trade has 

response 

been to offer a single attraction, 

to a recent 25-cent admission 

the tab 

policy for Saturday-Sunday 

anywhere from 99 cents to $2. 

matinees, is continuing 

the plan indefinitely. A UA plan are UA 

Participating in the 

feature film 

Theatre East, 

plus cartoons are shown at 1 and 

Manchester; UA Theatre, 

3 p.m., 

and 25 cents is charged for all seats, marking 

a "first" for metropolitan Springfield 

Groton, and UA Theatre, Trumbull. 

in 1973. 

JCL Twins in Manchester 

Wally Beach and Sam Soheckter, operat- Opening Wednesday (25) 

MANCHESTER, CONN. — A Wednesday 

(25) opening has been announced for 

a Jerry 

CINERAMAISIN 

Lewis Twin cinemas complex, being 

completed in the Caldor Shopping Center, 


by brothers Merrill and Milton Adams. 

HAWAII TOO. 

The project, costing in excess of $200,000, 


contains two auditoriums with 350 seats 


each. 

Ihmv HAWAII 

Don Ho Show. . . at 

This 

[Hon Hoiias marks the first JLC twins in northern 

J Cinerama's Reef Towers Hotel. 

IN WAIKIKI: REEF • REEF TOWERS EDGEWATER Connecticut, according to Murry Levine of 

• 

West Hartford, the regional franchise holder. 

SOLARC 

CARBONS 

Brighter Burning ^ Low Prices -k Long Lasting 

7s—8s—9s—10$—lis 

IndtpendenI Theotre Supply 

27S0 E. Houston 

Son Antonio, Texos 

-13.6—and negatives 

Available from your nearest distributor 

GER-BAR, INC. 

339 N. Capitol 

PLUS: 7x20; 8x20; 9x20 and negatives 

U.S. Theotre Supply 

941 W. Boy St. 

Jocksonville, Flo. 

WEST COAST THEATRE SERVICE National Distribuior 

909 N.W. !9th St. Phone 227-2932 Portland, Oregon 97209 

Inquiries Invited Concerning Distribution Rights 

MAINE 

^squire Theatres of America's Paris 

Cinema, 

in downtown Portland, has dropped 

its admission policy to one dollar, in 

effect at all times. Senior citizens are being 

charged 50 cents at all times. 

Group price and showings, something not 

normally "going" in Maine exhibition, were 

announced in conjunction with the state 

premiere of Columbia's "Young Winston" 

at Cinema I of E. M. Loew's Fine Arts 

Twin cinemas, Portland. Universal's "Pete 

'n' Tillie" went into a record-shattering 

third month's holdover at Cinema II. 

WORCESTER 

^ârion Desrosiers, with Redstone Theatres 

here for seven years, beginning as 

a cashier, has been promoted to assistant 

manager of the circuit's Cinema I, a firstrun 

showcase. George Martin, with the circuit 

for three years, has been named assistant 

manager of Showcase cinemas I-II, 

first-run complex, and Vincent Klimanicius, 

previously at Cinema I, has been shifted 

to the latter as another assistant manager. 

NEW HAVEN 

JJoger Jones, formerly an assistant manager 

at Redstone Theatres' Showcase cinemas 

I-II-III-IV-V, West Springfield, Mass., 

has been named assistant manager of the 

circuit's Showcase cinemas I-II-III, Orange. 

Al Palance, an industry newcomer, has 

joined the Orange units as house manager. 

Hollywood Classic Series 

Cancelled in Hartford 

HARTFORD — The United Cerebral 

Palsy Ass'n of Greater Hartford has canceled 

a projected series of five Hollywood 

classics, a spokesman reporting poor response 

to ticket sales. 

The series, beginning with Warners' 1927 

release, "The Jazz Singer," was to begin at 

the Avery Memorial Theatre in the downtown 

Wadsworth Atheneum. 

Series tickets were being sold for $12.50. 

R. K. Largo Associates 

Asked to State Intent 

HARTFORD — R. K. Largo Associates 

has been asked by the Hartford Revelopment 

Agency to submit a letter of intent 

within 60 days relative to proposed planning 

for the 33-acre Underwood redevelopment 

site, to include a cinema. 

An agency spokesman said that unless the 

letter is forthcoming, the agency will seek 

new proposals. 

$1 Admission in Chicopee 

CHICOPEE, MASS. — The Rivoli has 

dropped adult admission to one dollar for 

Monday through Thursday performances. 

NE-4 BOXOFFICE :: April 16, 1973

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— 

— 

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— 

2 Heart Awards Given life and Times of Judge Roy Bean 

'Excellent' in Winnipeg ht Week 

^*Jcr?J7/S VANCOUVER — The fourth .. annual 

Heart Awards dinner of Western Canada 

Variety Tent 47, held in the Bayshore Inn 

Monday, March 19, was highlighted by the 

presentation of Heart Awards to Sun columnist 

Jack Wasserman and Commodore 

Cabaret host Drew Burns for their support 

in the club's charity campaigns and help in 

staging parties and cabarets for the retarded. 

More than 300 guests who attended the gala 

affair also saw Sun publisher Stu Keate 

present a check for $88,000 to chief barker 

Peter Barnett, proceeds of the Tiny Tim 

campaign, which will go toward construction 

of the Children's Treatment Centre at Surrey. 

94 Per Cent Pledged 

It was announced by chief barker Barnett 

that 94 per cent of the $315,000 pledged 

during the recent telethon already had been 

collected. 

Head table guests included Irv and Marg 

Levinson, Stu Keate, Mr. and Mrs. Monty 

Hall, Abe and Reb Feinstein, elder statesman 

Keith and Mrs. Matthews, Rolph Harris, 

chief barker Peter and Shirley Barnett, 

Variety Clubs International vice-president 

Bob Hall, Zollie Volchok, VCI vice-president, 

and J. Ray Peters, past chairman of 

the 

board. 

Following a gourmet repast, accompanied 

by toasts to the governments of Canada and 

the U.S., the program got under wa_y with 

the induction of crew members for 1973 

by Zollie Volchok. 

No less than 23 new members of the tent 

and eight members of Women of Variety 

were inducted by Robert Hall, followed by 

a report on Tent 47 activities of the past 

year by chief barker Barnett. 

Variety Farm Choir Sings 

After vocal numbers rendered by the 

Variety Farm choir, singer-comedian Rolph 

Harris, who had rearranged a tour of the 

Pacific Northwest to be able to attend the 

dinner, gave some humorous comments on 

"Vancouver Town" and how it had changed 

in the two years since his last visit. Guest 

speaker for the occasion was Monty Hall of 

the "Let's Make a Deal" TV show, who was 

introduced by his brother Robert Hall, Q.C., 

vice-president, VCI. Thanking him was elder 

statesman Matthews of Tent 47. 

A final enjoyable surprise was in store 

for everyone when Ray Peters presented a 

patron life membership to charter organizer 

Abe Feinstein for his long service to Tent 47 

and the many activities and charities of 

Variety International. 

Among the industry members who stayed 

for the dancing following the dinner were 

Bill and Lee Young, who flew in from Terrace 

for the occasion; Lucille and Lionel 

Courchine; Vi Hosford; Myron and Eve 

McLeod; Bryan and Dot Rudston-Brown; 

Abe and Reb Feinstein; Gordon Dalgleish; 

Jack and Elie Senior, and Wally and Irma 

Hamilton. 

WINNIPEG — Virtually every booking 

on a Winnipeg screen grossed above average, 

as business improved to a level that 

roughly was about 10 per cent ahead of the 

same week last year. Adding real punch to 

the playbill was the arrival of "The Life 

and Times of Judge Roy Bean," which 

found ready response awaiting it on the 

part of Winnipeg theatregoers. It grossed 

"excellent" along with holdovers "The Po~ 

seidon Adventure" and "Fritz the Cat" and 

newcomer "Steelyard Blues." 

Capitol The Life and Times of Judge Roy Beon 

(NGP) 

Excellent 

Garrkk II Âvonti! (UA), 4th wk Good 

Kings Mon of La Mancho (UA) Good 

Metropolitan The Poseidon Adventure (BFVD), 

14th wk Excellent 

North Star II Steelyard Blues (WB) Excellent 

Odeon Carry On Around the Bend (Astral), 

3rd wk Good 

Park Fritz the Cat (Prima), 2nd wk Excellent 

Polo Park Deliverance (WB), 14th wk. ..Very Good 

Windsor Eugenie (Col), Sensual Encounter 

(Col) 

Good 

'Athlete,' 

'Heartbreak Kid' 

Carlton Lost Horizon (Col) Fair 

Fairlawn, six other theatres Charlotte's Web 

(Astral) 

Good 

Glendale Mon of La Mancho (UA), 2nd wk. ..Good 

Hollywood (North) Deliverance (WB), 

24th wk Very Good 

Hollywood (South) The Heartbreak Kid 

(BVFD) 

Excellent 

Hyland 1 Avonti! (UA), 6th wk Poor 

Hyland 2 Pete 'n' Tillic (Univ), 13th wk Fair 

International Cinema The Emigrants (WB), 

1 3th wk Good 

Towne Cinema Save the Tiger (Para), 5th wk. Good 

University Sleuth (BVFD), 2nd wk Excellent 

Uptown 1 ^The Thief Who Come to Dinner 

(WB) Very Good 

Uptown 2 Steelyard Blues (WB), 4th wk Good 

Uptown 3 Trovels With My Aunt (MGM), 

1 3th wk Good 

Uptown Backstage Poydoy (AFD), 1 

3rd wk. ..Good 

Uptown Backstage 2 Lady Sings the Blues 

(Para), 1 9th wk Very Good 

Yonge Theatre of Blood (UA) Excellent 

York 1 Lady Caroline Lamb (UA), 4th wk Poor 

York 2 Hammersmith Is Out (IFD), 3rd wk. ..Poor 

Yorkdale, others The World's Greatest Athlete 

(BV) 

Excellent 

'Judge Roy Bean' Strikes 

Gold in Vancouver Area 

VANCOUVER — Many normally 

'Excellent' in Toronto Starts 

TORONTO — A mid-term school break 

boosted receipts considerably over recent 

weekly income for most theatres. New bookings 

fared particularly well as the youngsters 

flocked to get an early look, "excellent" 

gross ratings going to "The Heartbreak 

Kid," "The World's Greatest Athlete" and 

"Theatre of Blood." Also "excellent" was 

second-week "Sleuth" at the University Theatre. 

firstrun 

screens were playing Academy Awards 

nominees during the report week, limiting 

the list of genuine first-run product available 

to ticket buyers. Only one first nm of 

stature appeared: "The Life and Times of 

Judge Roy Bean" panned out as pure gold 

at the Orpheum and scored an "excellent." 

Also grossing on the "excellent" level was 

"Avanti!", third week, Odeon Theatre. 

Capitol Jeremiah Johnson (WB), 3rd wk. Very Good 

Coronet Hammersmith Is Out (IFD), 2nd wk. . .Slow 

Downtown Deliveronce (WB), 

14th wk Above Average 

Fine Arts Â Separate Peace (Para) Average 

Odeon AvonH! (UA), 3rd wk Excellent 

Orpheum ^The Life ond Times of 

Judge Roy Bean (NGP) Excellent 

Stonley Cries ond Whispers (IFD), 3rd wk Slow 

Strand Bonnie's Kids (AFD); The Checkered Flog 

(AFD) 

Slow 

Varsity Images (Col), 2nd wk Above Average 

Vogue Carry On Around the Bend (Astral), 

3rd wk Fair 

Eight 'Excellent/ 3 'Very Good' 

Gross Ratings in Edmonton 

EDMONTON—Every film playing here 

first run rated either "excellent" or "very 

good" on boxoffice performance. "The 

World's Greatest Athlete," "Steelyard 

Blues," "Cry of the Wild," "The Poseidon 

Adventure," "Everything You Always Wanted 

to Know About Sex," "Sounder," 

"Where Does It Hurt?" and "Jeremiah Johnson" 

all made the "excellent" honor roll. 

Capilano, Londonderry A, Meadowlcrk The 

World's Greatest Athlete (BV) Excellent 

Garneau Steelyard Blues (WB), 2nd wk. ..Excellent 

Jasper Cinema, Klondike Cry of the Wild 

(NFB) 

Excellent 

Londonderry B, Strand The Train Robbers 

:(WB), 2nd wk Very Good 

Odeon Avanti! (UA) Very Good 

Paramount The Poseidon Adventure 

(BVFD) 

Excellent 

Rialto Everything You Always Wonted to 

Know About Sex (UA), 5th wk Excellent 

Roxy Sounder (BVFD), 13th wk Excellent 

Towne Cinema Where Does It Hurt? (IFD), 


Varscona Man of Lo Mancho (UA), 

6th wk Very Good 

Westmount A Jeremiah Johnson (WB) . . . .Excellent 

'The World's Greatest Athlete' 

'Excellent' in Calgary Debut 

CALGARY—Six "excellent" grossing totals 

were reported by Calgary exhibitors, including 

first-week "The World's Greatest 

Athlete" at the Brentwood and Chinook 

theatres. 

Brentwood, Chinook The World's Greatest Athlete 

(BV) 

Excellent 

Calgary Place 2 Child's Ploy (Para) Poor 

Grand One Carry On Around the Bend (Astral) 

2nd wk Good 

Grand Two Ânne and Eve (Astral); My Father's 

Mistress (Astral) Good 

North Hill Cinerama Deliverance (WB), 

1 3th wk Excellent 

Palliser Square I ^The Poseidon Adventure 

(BVFD), 1 3th wk Excellent 

Palliser Square 2 The Great Waltz (MGM), 


Towne Cinema The Emigrants (WB) Good 

Uptown Sounder (BVFD), 13th wk Excellent 

Westbrook Steelyord Blues (WB), 

I 

2nd wk 

Excellent 

17th Avenue Drive-In is 

Scene of Holdup Attempt 

CALGARY—The 17th Avenue Drive-In 

here recently was the scene of an attempted 

holdup. Cashier Marjorie Poirer saw a man 

carrying a pistol and wearing a balaclava 

run toward the ticket wicket and try to 

enter. The door was locked and when Miss 

Poirer moved toward the alarm buzzer, the 

would-be robber fled. 

The incident was reported to the police 

immediately but no arrest has been made. 

Witnesses told police that they saw the man 

run down an embankment toward the ticket 

booth, then run back up the hill after failing 

to gain entry . 

Another employee said that he saw the 

man run to a car and drive off. Two passersby 

reported to the police that the man appeared 

to be searching for something on the 

ground before he got into the car and left 

the scene. 

BOXOFFICE :: April 16, 1973 K-1

— 

CALGARY 

TJnited Artists' "Man of La Mancha" opened 

an exclusive roadshow engagement 

here at the Odeon Theatre March 28. There 

will be matinees on Wednesday, Saturday 

and Sunday . . . The Dreamland Theatre in 

Edmonton screened an all-Italian program 

March 25 at 1:30 p.m. This was a double 

bill featuring "L'Oro del Mondo," starring 

Al Bano, and "I Giovani Tigri," with Luca 

Delia Porta. 

The National Film Board in Edmonton 

presented a salute to the Royal Canadian 

Mounted Police in their centennial year 

March 29 when they showed four films. All 

dealt with some facet of RCMP history. 

The pictures were "Precision," "Days of 

Whiskey Gap," "Henry Larsen" and "North 

of 60 East." The programs were open to the 

public at no charge. 

Ellen Smeltzer of Warner Bros, has spent 

some time having dental work done and 

now is learning to cope with her "made-toorder 

smile," which is very attractive. 

Saul Eisenstein, Columbia Pictures branch 

manager, is coming in a poor second in a 

continuing bout with the flu. His many 

friends hope to see him back in good health 

soon. 

Rose Skolny, reviser for Paramount 

Films, has left that company. To honor her 

on her last day, the "back-room staff" took 

Rose to lunch at the Airliner Motor Hotel. 

The city's own Academy Awards preview 

was the most sparkling of the annual Oscar 

programs that CFAC-TV has presented. 

Moderator Dennis Corey gave his usual 

flawless performance. Paul Hanner, in selecting 

three out of five Oscar winners, 

proved his superiority in "picking the winners." 

Joel Grey won everyone's vote as 

best supporting actor. Other choices in various 

categories were widespread but, curiously, 

no one selected Liza Minnelli for 

best actress. Comments on each selection 

were, generally, concise, honest and wellpresented, 

with an odd pungent remark for 

good measure. Saul Eisenstein, Columbia 

J. M. RICE and CO. LTD. 

"EVERYTHING FOR 

THE DRIVE-IN and INDOOR 

THEATRE" 

EXPERT REPAIR DEPARTMENT 

LOANERS FREE 

430 Kensington St. 

Winnipeg 21, Man. 

888-7987 

OF CHARGE 

415 Rerillon BIdg. 

10201 104th St. 

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w.^ftrtruvvwdvvA^w^^^fti^v^JVvv^vw 

Pictures branch manager, looking very distinguished, 

and Albert Genaske, Universal 

Films branch manager, appearing very debonair, 

represented the distributing companies. 

Paul Hanner, supervisor of Canadian 

Theatres, a very smooth man-of-the-world, 

and Jim Moore, supervisor of Odeon Theatres, 

unruffled and well-sjx)ken, represented 

the theatrical exhibitors. M. Portman, entertainment 

editor of the Herald, presented 

his views in his own unique manner, a manner 

in which Calgarians tend to take too 

much for granted. Mrs. Bresky, film critic 

for CBR, the most attractive lady to grace 

our local TV screens in a long time, added 

much to the program. The show was wellproduced 

and fast-paced. This presentation 

of an Academy Award show will be difficult 

to surpass but we can hope for—ât least 

an equally good show next year. Thank you 

and congratulations to all participants. 

Jean Renoir's "La Grande Illusion" was 

presented in the Calgary Film Society's 

Classic Film Series . . . The Toutimage 

French Club, Edmonton, March 25 offered 

"Tiens-Toi Bien Apres les Oreilles a Papa" 

. . . The National Film Theatre Sunday (1) 

showed another in its series of horror films. 

F. W. Mumau's silent "Phantom" was presented 

on the same program. 

A spin-off of Paul Hanner's "The Big 

Band Years" program, presented recently at 

the Jubilee Auditorium, was a dinner-dance 

held March 30. As result of hundreds of requests 

for an opportunity to dance to the 

big band music, Paul organized the dinnerdance 

that was held in the Al-San Convention 

& Banquet Centre. This was the band's 

first public appearance since its outstandingly 

successful concert. The function was 

limited to 500 and featured the music and 

dances of the '40s and '50s. Paul, fresh 

from a TV appearance on the Oscar preview 

show, hosted a special cabaret segment 

of the evening's entertainment. This included 

singer Rosemary O'Shea and highlights 

from "The Big Band Years." 

Ken Kitchen, son of Ethel Kitchen, reviser 

for Paramount Films, is a driver for 

the Calgary Transit System and March 26 

he received a four-year Safe Driving Award 

at the system's annnual Awards Dinner. 

Congratulations, Ken. 

"The Silence" was shown at the Roxy 

Theatre in Edmonton March 25 as part of 

a Bergman Film Festival. The picture 

starred Ingrid Thulin and Gunnel Lindblom 

. . . "Nothing Until Monday" had its premiere 

March 24 at the University of Calgary 

Festival '73. This film is one of four produced 

by the university's film club and was 

made on the campus by student filmmakers 

and features student actors. Also shown was 

"Opus Four" (produced in 1971), which won 

second prize in the third annual Canadian 

Student Film Festival in September 1971. 

This competition is national in scope and is 

sponsored by Famous Players. "Prey" (produced 

in 1972 by four club members) also 

was a part of the program, as was "Who 

Really Cares, Who Understands" (1970). 

Started three years ago, the University of 

Calgary Film Club is endeavoring to produce 

fine-quality 16mm features in full 

sound and color. Funds for the organization 

are raised by members working through 

weekly cabarets and film programs. The entire 

film festival presentation was free to the 

public. 

It may be a straw in the wind. March 26 

TV station CFAC here announced (at approximately 

7 p.m.) that the preview of 

"Mondo Topless" would not be shown "at 

this time." With a slide advertising the 

double bill of "Mondo Topless" and "Sex Is 

the Game People Play" at the Stampede 

Drive-In, a voice advised that the preview 

for "Mondo Topless" was "unacceptable for 

showing at this time" but would be shown 

just prior to the station's sign-off late at 

night. 

Michael Spencer, head of the Canadian 

Film Development Corp., who was in Edmonton 

recently to look at a film script 

written by Ben Tarver, does not have a 

good report on the money-making capabilities 

of Canadian-made feature films. He 

says that the average movie, costing $500,- 

000, cannot recover that investment in the 

English Canadian market. In the past six 

years CFDC has put varying amounts of 

money into a total of 62 films and only six 

of these have shown a profit. Of these six 

money-makers, five were in French. The 

CFDC invests money, anywhere from 20 to 

70 per cent of the production cost, in films 

which must be predominantly Canadian. 

The picture must be either written or directed 

by Canadians, star Canadians when 

possible and have Canadian technicians and 

extras. One of the most difficult tasks of 

the CFDC is to decide whether to choose 

films which Have a popular appeal or an 

artistic theme. The corporation tries to 

make a balanced selection from both categories. 

Spencer feels that to have artistic 

movies you must have a commercial fihn 

industry that will develop people who have 

the necessary technical expertise. At the 

present time eastern Canada is the center of 

Canada's film industry, because of the more 

numerous and better facilities located there. 

He thinks it is only natural for larger cities 

to generate more artistic activity but the 

opportunity for financial assistance is open 

to any Canadian filmmaker who can qualify. 

Relativity few requests for backing fulllength 

feature films have come from western 

Canada, which just now is beginning to 

show the first stirrings toward a film industry. 

The CFDC was formed in 1968 by the 

federal government to help create a film 

industry in Canada for Canadians. With this 

goal in view, the corporation was given $10 

million to assist neophyte Canadian filmmakers 

and since that time another $10 

million was added to its coffers. To date 

about half of the films supported by the 

CFDC are French. Some of the features 

supported by Canadian taxpayers' money 

are "The Rowdyman," "Goin' Down the 

Road," "Face Off," "Rip-Off" and "Wedding 

in White." 

K-2 BOXOFHCE :: April 16, 1973

In Vl it was '^Big Doll House' 




Son skin bursting 

througii iiard 

prison wails I 

Locked in 

a cage 


They chain 

their 

hodies 

but not 

their 

lust! 

DISTRIBUTORS: 

CANADA 

INTERNATIONAL FILMS LT 

20 Bloor St. West 

Toronto 189, Ontario 

Manny Manson: (416) 962-4 

FARRING 

PRODUCED and DIRECTED by 

ONETTA McGEE • KAREN CARTER • LINDA FOX • MONICA TAYLOR RICHARD JACKSON

— 

OTTAWA 

member of a law firm, Pilon had served the 

H n intimation has drifted from Parliament 

IN WAIKIKI: REEF . REEF TOWERS EOGEWATER . fice have been "Der Rosenkavalier," "The 

Hill here that the federal government is theatre circuit since 1967 in the role of 

leaning toward a comprehensive organization 

to deal with communications of all made by president A. A. Bnmer of Global 

secretary . . . The local announcement is 

types, the basis of which would be the already-established 

Communications, in which Canadian Odeon 

Canadian Radio-Television Theatres has a substantial investment, that 

Commission. The possibility is that a ministry 

of communications could regulate or as- 

has been purchased for its TV network, to 

equipment valued at more than $2 million 

sist the production of moving pictures and be laimched at year's end. 

their distribution, radio and TV development, 

telephone systems and the operation 

For its series of club shows in the government's 

National Library Theatre, the National 

Film Theatre, an affiliate of the Ca- 

of facilities for beamed programs by satellite. 

All this apparently is separate from the 

nadian Film Institute, presented a double 

announced plan for a government subsidy 

bill of "Wednesday's Child," from Britain, 

for a theatre circuit, with predominantly 

plus a Canadian picture, "Entre Tu et 

Canadian programs. 

Vous," followed on a Thursday evening by 

As many Canadians well know, this is the doublet "Homer," a Canadian picture, 

federal income tax time, for which individuals 

and "Man Hunt," from the U.S. 

and corporations must pay their due 

before Monday (30). Theatre managers are 

complaining that the tax pressure is hurting 

theatre attendance— people are too busy trying 

TORONTO 

to figure their tax reports, which are 

more complicated than ever, or are scraping Yhe Variety Club of Ontario Tent 28 held 

up the cash to make the payments. The government's 

tax data center said many thous- 

29, at the Park Plaza Hotel. The gala head 

its monthly meeting Thursday, March 

ands of requests for explanations on tax table guest list included William Shatner, 

requirements are being received. 

Tommy Steele, Matt Munro, Ross Martin, 

Evelyn Keyes, Bobby Curtola and many 

It was a case of give vent to spleen on the 

others. The Bike-A-Thon, one of the tent's 

part of local movie specialists in their printed 

comments on the Hollywood effort to 

major fund-raising efforts, held Sunday 

(8), received plenty of valuable publicity 

put across an Oscar sjjectacular as a final 

through all branches of the media. 

demonstration of the high value of personal 

attainment by leading contenders, as well as "The Poseidon Adventure," in its moveover, 

set new house records at three Odeon 

the exciting worth of screen productions. 

The two daily newspapers here were on an suburban houses—the Don Mills, Albion 

even footing in their caustic references to and Sheridan. 

the Academy Awards presentations, much of 

which can be summed up in a brief statement 

that "Oscar faced a TV trial again with star of "Cabaret," was a visitor here to 

Liza Minnelli, Academy Award-winning 

questionable result." Surely the film industry, 

with all its experience and know-how, March 30. 

headline a benefit show Friday evening, 

should put on an impressive, clean-cut show, 

it was suggested. 

Famous Players has announced the appointment 

VANCOUVER 

of Joseph Lawrence Pilon of To- 

ronto as vice-president and secretary. A Mat Levant, enjoying his retirement, has 

become an island-hopper (Hawaiian, 


that is). He has just returned from an extended 

trip during which he met Ivan Ackery 

and the Myron McLeods. Nat found 

Fo. 

DRIVE-INS 

* Concessions * Merchant Ads the most delightful and unique international 

• Announcement 

delicatessen on a back street in Honolulu 

* * • 

the specialty of ithe house is ham on matzo! 


TRAILERS FROM 

Odeon booker Ron Keillor advises that 

FILMACK 

the old shocker, "Reefer Madness," played 

I3I2I HA 7-3395 

to four capacity houses at four successive 

1327 S Wobash Chicogo, III 60605 

Friday midnight showings in the Vogue 

here. The film has been booked for two 

more Fridays and a matinee at the Dolphin 

in 


Burnaby. The latter booking was the result 

of a request from the mothers in Burnaby, 

who wanted their kids to see the pic- 


HAWAII TOO. 

ture—but not at a midnight show ten miles 


away. Ron also reports that the opera-ballet 

h|t

C^nAMMca9K, • taau>ma^ • Coftc&Uc&nA. • /yfcuUdltuxAtCA 

APRIL 16, 1973 

Autowinds positioned at opposite ends of the common projection booth facilitate the 

conversion of two theatres into one at the Gemini 1 & 2 Theatres in Lompoc, Calif. 

featuring 

Multiple Unit Theatres and Automation

EPRAD 

theatre 

emupment 

IVe put it together 

to stay together 

We know you have to offer 

more than tasty popcorn and 

soft seating to build boxoffice 

receipts and profits. You need 

operating equipment that's put 

togetherto stay together for 

smooth, trouble-free, 

patron-pleasing performance. 

So we design and build our 

xenon lamps, SWORD* heaters, 

speakers, automation and 

cash control systems as 

though we were going to use 

them ourselves. We figure you 

face enough problems every 

day without making your 

operating equipment one 

of them. 

If you think Eprad equipment 

that makes money for you 

instead of your repairman is a 

good idea, see your Eprad 

dealer soon. He's in business 

to help you make money, too. 

*Show-WilhOut-Rethreaciing Device 

Eprad drive-in 

speakers sound off 

loud and clear in any 

weather. Defy rough 

handling and theft. 

Watchdog Car 

Counter is typical of 

the many cash and 

traffic control devices 

and systems 

developed by Eprad 

for the drive-in 

industry. 

"COMPU-TALLY" 

available soon. 

W^ 

Total projection 

automation comes of 

age with Eprad's 

SWORD which 

rewinds film 

automatically without 

rethreading. 

Like other Eprad 

in-car heaters, high 

performance Golden 

Super Hot Shots heat 

quicker, circulate 

more warmth faster 

than any brand on the 

market. 

Sold Internationally Thru Selected Theatre Supply Dealers 

f» R ?W^. 

incorporated 

Box 4712'Toledo,Ohio43620'(419) 243-8106 

fjEW! 

LIGHT FANTASTIC XENON LAMPS & RECTIFIERS / AUTOMATION SYSTEMS / HEATERS / SPEAKERS / JUNCTION BOXES / CASH AND SOUND CONTROL SYSTEMS 

The MODERN THEATRE SECTION

f- 

MOPBRM 

APRIL 16, 

o n t n t 

•k 

1973 

California Hardtop Features Unusual Rewind Whitney Stine 4 

N |0T A DAY PASSES, it sceiTis, that 

contemporary America, or the world for 

that matter, doesn't play host to the announcement 

of some mind-baffling, new 

scientific development or technological advancement. 

All forms of industry have 

found themselves slowly but surely succumbing 

to the mighty grips of modern 

technology in a calculated effort to keep 

up with the changing times brought about 

by our rapidly expanding society. 

Automation, the end product of years 

and years of scientific experimentation, development, 

and in some cases further experimentation, 

seemingly knows no limitations. 

This month The Modern Theatre 

takes a look at two highly innovative developments 

in theatre automation— one in 

the projection booth, the other right at the 

front door. 

The Gemini 1 & 2, a newly constructed 

twin operation in Lompoc, Calif., features 

the ingenious utilization of two Christie 

Autowinds placed at opposite ends of the 

projection booth, creating a film path of 

some 55 feet between units. The advantage 

of such a set-up is the ability to convert 

twin theatres into essentially one multi-seat 

unit presenting a single attraction. This unusual 

story, written exclusively for The 

Modern Theatre by Whitney Stine, begins 

on page 4. 

Exhibitors often find fault with the manner 

in which receipts are handled at the 

boxoffice. Once again it's a case of man 

vs. machine. A company headquartered in 

Los Angeles has introduced a product designed 

to eliminate all such worries. It's the 

Automated-Boxoffice, an all new electronic 

device capable of accurately handling over 

$10,000 in receipts. This interesting new development 

in theatre operation is explored 

in more detail on page 6. 

G. M. Berggren and E. H. Geissler of 

Wil-Kin, Inc., were honored last month 

at the 45th annual Academy Awards ceremonies 

in Los Angeles, where they received 

an Academy Citation for the engineering 

of the Ultra-Vision* Motion Picture 

Theatre Projection System. Of the nine 

awards presented for technical and scientific 

achievement, only one— Berggren's and 

Geissler's—was related directly to the motion 

picture theatre itself. Berggren explains 

the award process in this issue. 

Also within the covers this month: A 

theatre remodeling in Shawnee, Okla.; Wesley 

Trout on projection and sound, and the 

third in a series of articles on the elements 

of good projection written by Veryl D. 

Johnson of Union Carbide Corp. 

Patrons Greeted by Automation 6 

New Life for Established Theatre 10 

Technical Prowess Honored G. M. Berggren 14 

Maintenance and Technical Care Must for Optimum 

Performance Wesley Trout 16 

Ballasts, Rectifiers Represent Key Links to Good 

Projection Veryl D. Johnson 23 

Union Carbide Announces New Products Section 27 

Does Your Refreshment Service Net Profit$? 28 

Concessions Analyzed In Coca-Cola Seminar 

at Show-A-Rama 16 29 

NAC Calendar of Events 30 

NAC Executive Council to Meet in Chicago 31 

Bevelite Mfg. Purchases Adier Silhouette Letter 31 

Dr Pepper Co. Announces Another Record Month 31 

^ 

DEPARTMENTS: 

Projection and Sound 16 New Equipment, Developments 33 

Refreshment Service 28 About People and Product 36 

ON THE COVER 

At first glance— a very quick one at that — the common projection 

booth at the Gemini 1 & 2 Theatre in Lompoc. Calif., does not 

differ that much in physical appearance from thousands of other 

projection facilities serving hardtop theatres across the land. Chances 

are, though, unless one is totally immune to innovation— and even 

then, that one can't help but notice one striking and unusual 

difference: The utilization of two Christie Autowinds, placed at 

opposite ends of the booth, enabling both theatres to use the same 

print of a feature on two separate projectors operated at precisely 

the same film speed. The film travels a distance of some 55 feet 

with only a 40-second delay in [picture occurring between the two 

units. This highly innovative system is explored more thoroughly in 

this month's lead story beginning on page 4. 

CHARLES F. ROUSE III, Managing Editor 

The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial 

or general business correspondence should be addressed to Associated Publications, Inc., 825 

Van Brunt Blvd., Kansos City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative: 

James Young, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020; Western 

Representative: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028.

;(' fiuciJc of the Gemini I & 2 twin lliealrcs. Icjt. carries out 

the artistic Oriental design emphasized in the architecture of the 

adjoining Northside Center in Lompoc, Calif. The temple roof 

add a touch of the old world in a modern concept. Two Christie 

Autowinds are positioned at opposite ends of the common 

projection booth {see cover and right, above), creating a film 

path (dotted line) of 55 feet. This highly innovative and unusual 

arrangement enables the same print to be used in both houses. 

The booth was also equipped with Century projectors, Kollmorgen 

lenses and Christie Xenolite lamphouses. 

CALIFORNIA HARDTOP FEATURES UNUSUAL REWIND 

Gemini 1 & 2 Twin Theatres in Lompoc, Calif., can be converted 

into essentially one 600-seat single-attraction theatre 

By WHITNEY STINE 

Lompoc, Calif., beyond the coastal city 

of Santa Barbara, is a centralized mecca 

^ -, ,, - for several famous 

tourist attractions. 

I MfUfSSflfi^^ 

A 

few miles east lies 

the quaint Danish 

hamlet of Solvang and 

Santa Ynez Mission, 

one of the oldest 

religious structures in 

.A m.—^(F 

2II of California; a 

J^^^^^^^ J^^ta ^®* miles to the west 

'^ 

HikL £ivHi 

'^^ famous Vanden- 

Whitney Stine ^'\ ^"'"'^^ Base, 

l^'^ home ot many sky 

probes. A survey of the area, conducted by 

local businessmen Bob Collins and Raymond 

Ruh, revealed that the location was 

primed for a new theatre facility—the first 

in many years. The exhibitors formulated 

the plans for Gemini 1 & 2, twin hardtop 

theatres to be constructed in Lompoc's 

Northside Center, property owned by Collins. 

The Filbert Company in Los Angeles 

was responsible for the interior building design 

as well as providing furnishings and 

projection equipment. 

Collins and Ruh incorporated the dominant 

Oriental design of Northside Center 

into the blueprints for the theatres. The 

most exciting feature of the exterior is a 

temple roof, built on three levels. A balcony, 

located over four, plate glass entry doors, 

lends a spaciousness to the facade. Eleven 

wrought iron lanterns, suspended from the 

roof, not only provide needed illumination. 

but contribute to the Far Eastern design 

concept. 

Probably the 

most extraordinary physical 

aspect of the entire operation is the ingenious 

utilization of two Christie Autowinds, 

placed at opposite ends of the common 

projection booth, creating a film path 

of some 55 feet between units (see related 

photograph above). The advantage of such 

an operation is realized in the conversion 

Gemini 1 contains 300 Massey Polaris seats 

in 100% nylon, sea blue fabric with 

gold backs. The fully draped sidewalls 

and title curtain are fashioned of deep, 

antique gold satin. The Stuart screen in both 

houses measures 12x28 feet. 

of twin theatres into essentially one 600- 

seat theatre presenting a single attraction. 

The Filbert Company created an inter-lock 

motor system so that the two projectors 

would operate at precisely the same film 

speed, enabling both theatres to use the 

same print of a feature. The feature is 

"made up" on Autowind No. 1 and 

threaded through projector No. 1 ; then fed 

through a series of rollers, placed at intervals 

along the 55-foot film path, through 

projector No. 2, and "taken up" on Autowind 

No. 2—then the process is reversed. 

Under this unique system, the picture is 

delayed by only 40 seconds between the 

two theatres. If two features are to be 

played, the Autowinds revert to normal 

operation, each holding one print. 

Norma Phillips of Estate Draperies and 

Interiors coordinated the interior of the 

striking lobby. The focal point of the lobby 

is a huge mirror, designed by Andrea Dawson, 

located behind the concessions counter, 

which reflects the wrought iron railing of 

the mezzanine and a shiny bamboo/ metal 

custom chandelier containing 21 opaque 

globes. 

The carpeting is a Parkweave design in 

ironwood gray, which contrasts the metal 

art sculpture by Noval H. Castell. Restrooms 

for the twins are located off the common 

lobby, while offices and dressing rooms 

for the employees are situated on the 

mezzanine level. 

Gemini 1 features 300 Massey Polaris 

chairs in 100% nylon, sea blue fabric 

with gold backs. The fully draped sidewalls 

Continued on page 8 


1 

»> 

FOR EACH OTHER 

STARRING 

YOUKDBKB^ 

It's a winning combination — your drive-in 

and our award winning ORCONTm Model 6000. 

It's the brightest theatrical lamphouse in the world — 

nothing else comes close. And no other 

lamphouse can match the features of IVIodel 6000 — 

features such as its non-color sensitive metal optics 

for greater economy, safety and unmatched 

color consistency. If you have a drive-in, 

check our Model 6000; it will definitely brighten 

up your theatre. 

For more information, contact your local theatre 

equipment dealer or write: 

'^^• 

#»-i 

|I#J optical Radiation Corporation 

4 L ^^JLÎ 6352 N. Irwindale Avenue, Azusa, California 91702 • (213) 969-3344 

WINNER OF THE ACADEMY AWARD FOR TECHNICAL ACHIEVEMENT IN 1971

PATRONS GREETED 

BY AUTOMATION 

What the all new Automated-Boxoffice lacks in character and personality 

it more than makes up for in accuracy, efficiency of operation 

The Automated-Boxoffice. The 

name speaks for itself, but the problems it 

solves definitely rank among the most important 

in any theatre operation—the handling, 

or mishandling as the case may be, 

of boxoffice receipts. One probably would 

not have to look beyond the first exhibitor 

he saw in order to gain an insight into the 

real problems behind the accurate reporting 

of the money that comes in over the 

boxoffice counter. 

The Automated-Boxoffice, developed and 

manufactured by the company of the same 

name headquartered in Los Angeles, Calif., 

is comprised of two units, an electronic 

money device which coordinates ticket intake 

and a giant vertical turnstile directly 

adjacent to 

the machine. The money device 

electronically accepts money currency in 

either one or five-dollar denominations. 

The turnstile, which stands seven feet, three 

inches high, is designed to accept only one 

person at a time and is impossible to go 

over, under or around. 

When a patron approaches the Automated-Boxoffice, 

simple instructions on the 

face of the machine inform him of the admission 

price and the proper procedure to 

follow when feeding his money into the 

equipment. The equipment scans the currency 

to detect counterfeit or bogus money, 

which will be rejected, then accepts the 

number of bills that are required for ad- 

The new Automated-Boxoffice, developed 

and manufactured by the Los Angeles-based 

company of the same name, helps 

eliminate exhibition problems involved in 

the handling of boxoffice receipts. 

mission, which is pre-set. The five-dollar 

ability of the equipment was developed 

with adult operation in mind. In this case. 

the equipment can be pre-set to accept a 

five-dollar bill or five one-dollar bills. 

Once the equipment has accepted the admission 

price, the transaction is electronically 

recorded on a tamper-proof non-resetable 

counter. Simultaneously, a sign lights up 

thanking the patron and instructs him to 

enter the turnstile for entrance into the theatre. 

The Automated-Boxoffice, which accepts 

and can hold over $10,000 in receipts, is 

attractively mounted on a steel pedestal 

and can be installed easily on the theatre 

floor or can be recessed in a wall. It is 

built of heavy gauge tamper-proof steel, 

wired for silent alarm, and incorporates 

simple modular electronic construction. The 

new automated unit uses the electricity required 

for a light bulb. If a malfunction 

ever should develop, an optional key-operated 

override is available. 

This all-new automated boxoffice device 

is not an unproven scheme. One of the 

units has been in use for almost five months 

at the Las Palmas Theatre in Hollywood, 

Calif. The Las Palmas is a medium-size 

theatre seating just under 400. Since the 

Automated-Boxoffice was installed, there 

has not been a single malfunction or breakdown, 

and the theatre management reported 

a 15 per cent increase in business in its 

first full week of use without any changes 


Simple instructions on the face of the machine inform a patron 

of the admission price and how to feed his money into the 

equipment. The new electronically controlled device accepts 

currency in either one or five-dollar denominations. The 

equipment scans the currency to detect counterfeits, which are 

rejected, then accepts the number of bills required for admission. 

Once the admission price has been accepted by the machine, the 

transaction is electronically recorded and a sign lights up 

thanking the patron, instructing him to enter the seven-foot 

turnstile adjacent to the machine for entrance to the theatre. 


In at 8:00 a.m. 

On the screen by 5:00. 

The VIP-35. Pre-assembled. Pre-wired. Pre-tested. Ifs the industry's answer , f '"^^ 

to the high cost of installations. At delivery, your Baliantyne system will 

be (S\)^mk 

set in place by our van line movers. Then simply level the machine, align \ "^ :-: ' 

with screen, plug it in, file your apertures and sit back and relax for 

your first showing. 

Sound easy? it is, And it's saving thousands for exhibitors all 

over the country. Join the swing to the Baliantyne VIP-35. /^ 

Contact your favorite Baliantyne dealer or our plant for further V 

DALLANTYNEk 

OF OMAHA. INC. 

1712 Jackson Street • Omaha, Nebraska 68102 

Phone (402) 342-4444 

The VIP-35 accepts any manufacturer's lamp, xenon or carbon. 

^'

DRIVE-IN'S" SPEAKERS 

designed and 

developed by 

Exclusively Manufactured By 

COMPARE 

prices and quality, before you respond 

to so called specials. Drivein's 

special prices last all year 

'round . . . and none can compare 

to the quality and flawless performance 

of our 

AUTOMATIC 

Sound Cuioff Speakers 

Sound automatically cuts off as 

speaker is replaced in junction 

box. Exclusive design prevents 

damage to amplifier and requires 

no conversion. 

• 6 ft. neoprene speaker cord 

• No mechanical parts to maintain 

• Knurled shaft volume control 

• Replacement kits available for all 

makes of speakers to convert 

them to automatic sound cut-off. 

Mfg. Co., Inc. 

Patent No. 3484552 

709 North Sixth St. • Kansas City, Kansas 66101 • (913) 321-3978 

Coming May 21: 

SEATING and 

BOXOFFICE-MODERN 

FLOOR COVERINGS 

Issue 

THEATRE 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

The KNEISLEY Lamphouse to 

Remember when Equipping Your Theatre, 

^1XENEXff 

THE KNEISLEY ELECTRIC COMPANY, P.O. BOX 3537, TOLEDO, OHIO 43608 

California 

— write tor tree detailstion 

and electric douser available for automation. 

It's moderately priced, ruggedly constructed. 

Clean styling. Complete rear instrument panel. 

Access to Interior through full hinged doors. 

Horizontal lamp and 14 inch dichroic reflector 

provide greater light pickup and excellent 

screen coverage. Focusing and beam controls 

provided. 

Accommodates 1000 through 3000 watt lamps. 

Movable reflector carriage permits adaptation 

to 16mm film projection. Adjustable nose cone. 

Magnetic arc stabilization properly positions 

arc tail flame around anode, increasing lamp 

life. 

Blower cooled heavy duty manual igniter and 

manual douser are standard. Automatic igni- 

Hardtop- 

Continued from page 4 

and title curtain, supplied by Filbert, are 

fashioned of deep antique gold satin and are 

flame-proof. 

Gemini 2 contains the same number of 

Massey Polaris seats, only in 100% nylon, 

brown and green fabric with gold backs. 

The sidewalls and title curtain are made 

of sea green antique satin. Each house contains 

a Stuart screen measuring 12x28 feet. 

In addition to the unique Christie Autowind 

system, the projection booth further 

incorporates the use of twin Century projectors; 

a Christie horizontal, 900-watt 

Xenolite illumination system; a XeTRON 

Maxi 8 auditorium programmer; Goldberg 

and Neumade film handling equipment; 

Kollmorgen lenses; sound by Century, and 

Altec Voice of the Theatre speakers. 

Drawing from many surrounding communities, 

the Gemini 1 & 2 has turned out 

to be an outstanding entertainment center, 

a glowing tribute to the foresighted conviction 

displayed by Collins and Ruh. 

CREDITS: 

Contractor: Bob Collins 

Draperies: Filbert Company 

Fibn Equipment: Goldberg, Neumade 

General Supply Dealer: Filbert Company 

Lamps: Christie Xenolite 

Lenses: Kollmorgen 

Lobby 

Design: Estate Drapery & Interiors 

Projectors: Century 

Screen: Stuart 

Seating: Massey Polaris 

Sound: Century 

Speakers: Altec Corp. 

Automated-Boxoffice - 


in its policy or promotion. The management 

further reported that the public transition 

from cashiers to the new automated 

system was accomplished easily through 

regular advertising channels, and that 

patron acceptance of the new system has 

been fantastic. 

An unforeseen bonus developed from the 

system's installation at the Los Palmas, 

an adult entertainment theatre. As it reads, 

California law states in part that the projectionist 

is not held responsible for the 

content of film(s) as long as he has no 

financial interest in the theatre; but that 

a cashier can be held responsible. Due 

to the physical nature of the Automated- 

Boxoffice, management officials of the Los 

Palmas have been able to skirt obscenity 

charges, based on the literal interpretation 

of the state statute dealing with such 

cases. This type of legislation exists in 

several other states and is pending in even 

more. 

The Los Palmas Theatre more than returned 

its investment on the Automated- 

Boxoffice in three months of use through 

the elimination of its cashiers and their 

salaries. 


LUME-X systems available with 1000 watt bulbs for 

small screens and 1600 watt bulbs for screens up 

to 45 feet wide are adaptable to any automation 

system. Utilizes a precision made deep metal reflector 

and horizontal bulb mounting for maximum 

efficiency. Fits any standard projector base — no 

adapters required — and adapts to any standard 

exhaust system. Designed for easy and simple 

maintenance. Bulb is installed through top of lamphouse 

without disturbing alignment. Trouble-free 

igniter provides instant ignition. 

Sold state power supply is current regulated with 

infinite adjustments and operates from 115 on 230 

volt line. Range is 40 to 75 volts DC. Models for 

16mm projection also available. Write or phone for 

complete information. 

The ^pl*^ X-60B Xenon 

Lamphouse Projects the Brightest 

Light With No Film Damage 

BRIGHTEST 

COOLEST 

LONGEST 

The X-60B projects the brightest Heat on film at the aperture Is Illumination through film to 

picture — without damaging film only % of that produced by metal screen is maintained within a few 

— a proven fact! 

reflector with insertion heat filter percent throughout warranted 

systems with equal illumination. 

life of xenon bulb. 

TAe Jlôsf Experienced Manufacturer of Proiection Arc Lamps 

UNION MADE IN U.S.A. 

STRONG ELECTRIC Division, Holophane Company, Inc. 

11 City Park Avenue Phone (419) 248-3741 

A Johns-Manville Company 

Toledo, Ohio 43697 


U] '[niru^ma 

cl 

-BROTHER 

OF THE WMP: 

J 

_j I 

New front view of the remodeled Hornbeck Twin Theatre in 

Shawnee, Okla., features an all glass entrance, new marquee 

treatment and an indoor-outdoor boxoffice. View from the stage 

downstairs, right, shows how the twin was constructed. The 

original balcony rail was extended 1 7 feet to accommodate for 

the stage of the Penthouse unit upstairs. Note the new projection 

booth, extreme upper right, that serves the downstairs theatre. 

It adjoins the Penthouse booth, making it possible to operate 

both screens with one projectionist. 

Shawnee^ Okla.'s 

Remodeled Hornbeck 

NEW LIFE FOR ESTABLISHED HOUSE 

^^HEN THE 

PENTHOUSE THEATRE 

opened late last year as the upstairs addition 

to the newly remodeled Hornbeck Theatre 

in Shawnee, Okla., it marked the first new 

theatre screen to open in the town since the 

old Hornbeck was unveiled in 1947. 

The addition of the new screen brought 

a new dimension to Shawnee theatregoers, 

when, for the first time, patrons were extended 

the opportunity to experience what 

is commonly referred to as the twin movie 

concept. The Hornbeck unit downstairs 

screens G-rated product, while the Pent- 

New enlarged concessions area serves both theatres, located 

in the lobby on the main floor. The newly remodeled 

refreshment facility features recessed non-glare fluorescent 

lighting. The counters are covered in white Formica. 

house books PG and R-rated fare. 

Ronny Jones, who teams with his father 

and business partner, Johnny Jones, in Jones 

Theatres, Inc., owner of both the Hornbeck 

and Penthouse, explained the philosophy 

behind the Penthouse and downstairs (Hornbeck) 

theatre concept: "It gives a family a 

chance to split up and see two movies, one 

that is of more interest to the adults and the 

other to the children," he said. Another 

factor that was taken into account, he mentioned, 

was the concept that "stairways and 

kids don't mix." 

Cost of the remodeling, 

which took nearly three 

months to complete, ran 

right around $125,000, 

Ronny Jones reports. The 

architectural firm responsible 

for the project was 

Blackledge, Bradley and 

Associates. E. A. Cowen 

of Shawnee was the general 

contractor. 

The downstairs lobby 

was enlarged by moving 

the front door out closer 

to the sidewalk. At the 

same time, the concessions 

stand was moved back 

into the old standee foyer, 

creating a lobby area twice 

the size of the old one. 

The boxoffice was enlarged 

and redesigned to 

sell tickets to both theatres either from the 

inside or outside. The junior Jones cites two 

reasons for this: "First, tickets still can be 

sold outside, and secondly, tickets now can 

be purchased inside when the weather is 

bad." 

The main floor lobby features a brown 

terrazzo brick floor, which facilitates maintenance. 

All new Alexander Smith gold, 

brown and black carpeting carries out the 

gold and brown color scheme of the downstairs 

interior. The lobby walls are covered 

with a walnut wainscot and a gold marblelooking 

vinyl wall covering. 

There should be no mistake about which 

theatre is showing what attraction since the 

north doors lead to the Panthouse and the 

south entrance leads downstairs. A rope 

also has been used to keep people from 

crossing over from one theatre to the other. 

The concessions area, enlarged by knocking 

out the east wall of the old lobby, was 

done almost completely in white to help 

attract attention to the candy displays done 

in accent colors emphasizing the food products 

sold. The counters are covered in white 

Formica. A new drink station has been 

added, increasing the total number of 

spickets to seven. One drink machine on 

each end of the counter enables the attendants 

to serve audiences from both theatres 

fast and conveniently. 

The downstairs Hornbeck unit features 

580 rebuilt Heywood-Wakefield seats — 

around 50 less chairs than the auditorium 

held previously — with brown backs and 

gold and brown tweed upholstery. Ronny 


10 The MODERN THEATRE SECTION

OSRAM XENON BULBS 

More theater owners use 

Osram Xenon bulbs 

than any other kind. 

No wonder. 

The first commercially available 

Xenon bulb was introduced 

by Osram over 1 

8 years ago. 

And today, ours are still 

the most advanced units 

you can buy. 

For color reproduction, 

they put out the best light 

on the screen. Yet, they cost 

less than just about 

any competitive bulbs. 

And best of all, they last. 

To be on the safe side, 

we guarantee Osram 

movie bulbs for between 

1000 and 2000 hours. 

depending on the bulb. 

But you can 

count on them to last 

a lot longer. 

There's an Osram Xenon bulb 

to fit every housing. So 

whether you're converting to 

Xenon from carbon arc, 

or installing a brand new 

automated operation, or just 

replacing your old bulb, 

think about Osram. 

We were the first in Xenon. 

And we still are. 

Contact your local theater 

equipment dealer or 

Macbeth Sales Corporation, 

P. O. Box C, 

Newburgh, New York 1 2550. 

Telephone (914) 561-7300 

Macbeth 

Salas GorpfMrabian 

Subsidiary o/ Kollmorgen Corporation 

U.S.A. Distributor for Osram lamps.

RCA theatre 

sound service 

never gives you 

Hornbeck/Penthouse Twin Theatre - 

any static. 

Isn't that what you'd 

expect from 40 years 

of experience? 

RCA has sound service down to a system. 

Full, rich sound when you want it. 

Silent when it should be. With no trace 

of static. RCA theatre sound service 

is planned to assure award-winning 

performances from your optical and 

magnetic sound systems, single or 

multiple track equipment. 

You can keep your sound system 

rolling as smoothly as you want it. 

Contact an RCA Theatre Service 

Technician. 

do. 

Thousar^ds of exhibitors 

They're at your service from coast 

to coast. Write or phone for details. 

RCA Service Company 

A Division of RCA 

Technical Products Service 

BIdg. 204 2, Camden, N.J. 08101 

Phone: (609) 779-4129 

ItCil 

The Hornbeck's newest addition, the Penthouse Theatre, features walls covered with 

carpet wainscot and burlap. The upstairs auditorium contains 309 rebuilt Heywood- 

Wakefield seats painted charcoal black with red upholstery, which compliments 

the red-gold color scheme of the second level unit. 


Jones explained that the distance between 

rows had been enlarged for the comfort of 

the patrons. 

The stage and auditorium back walls 

downstairs are covered with rust-colored 

carpeting for acoustical purposes. Other 

wails downstairs are painted light gold with 

a dark brown wainscot. The stage drapes 

for both theatres are harvest gold in color, 

supplied by Oklahoma City Scenic Co. 

After the adult patrons have purchased 

their tickets and visited the main floor concessions 

stand, they are apt to proceed up 

the north stairway to the new Penthouse 

Theatre. At the top of the stairway, they are 

greeted by an eye-catching, bright red oarpet, 

which compliments the red-gold color 

scheme of the Penthouse. 

Lounge Walls Recall Past 

The entrance to the men's and women's 

lounge was done in a black, white and silver 

wallpaper featuring caricatures of such 

glamorous Hollywood stars as Gary Cooper, 

Judy Garland, Clark Gable, Humphrey Bogart, 

Jean Harlow and Elizabeth Taylor. 

The lounges also feature framed antique 

posters from early movies of the 20's and 

30's. 

From the lobby of the Penthouse, a stairway 

leads to the theatre itself, where a capacity 

of 309 persons can sit and enjoy the 

feature on a new 22-foot Hurley screen. 

The Penthouse contains rebuilt Heywood- 

Wakefield seats painted charcoal black with 

red upholstery. The auditorium walls are 

covered with a red carpet wainscot and 

champagne beige wall drapes made of burlap. 

The stage and back walls also are done 

in red carpet. 

The old projection booth for the original 

downstairs theatre is now the new booth 

that houses the projector for the upstairs 

screen. 

But that old Century projector has undergone 

some changes. 

For example, a new xenon lamp that 

burns some 2,500 hours has been installed, 

replacing a carbon arc lamp that usually 

was good for about 40 minutes. What does 

this mean for the movie-goer? Ronny Jones 

explains that normally in a two-hour movie, 

six 

or seven reels would be used because of 

the carbon arc lamp. Now, he says, that 

will be reduced to two. 

The new booth for the downstairs Hornbeck 

unit is linked with the old one, and its 

projector, a $14,000 machine made in Italy, 

reportedly can do it 

all. 

It allows Projectionist Jim Miles, who 

has been with the elder Jones since 1947 

when the Hornbeck first opened, to operate 

both projectors at the same time. Automated 

equipment allows the projectionist to dim 

the house lights, open the stage traveler, present 

the film(s), then end the show by reversing 

the procedure and switching on the 

intermission tape—all at the touch of a 

finger. 

Carpet Deadens Sound 

The booths are carpeted to deaden all 

unnecessary sound. The carpeting also 

proves advantageous in keeping dust and 

dirt to a minimum. 

The Hornbeck opened in July 1947, operated 

by Griffith Theatre and Adam Hornbeck. 

In 1954, Johnny and Ruby Jones 

bought out Hornbeck and became partners 

with Video Independent Theatres ('VIT) in 

Shawnee. In January 1972, Ronny Jones 

bought Ruby's interest, and he and his 

father formed Jones Theatres, Inc., in 

partnership with VIT. The partnership operates 

the Ritz and Starlight drive-in theatres 

in addition to the Hornbeck and Penthouse. 


Proven By Test 

There is less expensive automation available, but none as 

dependable as Xetron, day after day after day 

See Our Theatre Supply Dealer 

XETRON 

Div. of Carbons Inc. 

Cedar Knolls, N. J. 201/267-8200 


13

Academy Cites Wil-Kin Pair 

TECHNICAL PROWESS HONORED 

By G. 

M. BERGGREN 

Wil-Kin, Atlanta 

On Tuesday, March 27, the annual 

Academy Awards program took place. As 

a part of that awards program, there were 

nine awards for technical achievement, including 

eight for achievement directly related 

to production and release of films, 

plus a single award for achievement directly 

related to the motion picture theatre. 

The latter award seems to have a message 

in it! 

The award was based on the application 

and demonstration of the Ultra-Vision® 

Picture Presentation System, which resulted 

from a six-year development aimed directly 

at maximum quality on the screen. 

As to the application and demonstration, 

many seem to be curious as to the procedure 

of applying for a technical award, and the 

process of selection. For the curious, this 

is the sequence of events, plus an explanation 

of the seeming message involved. 

Invitation Letter Issued 

Each year, the Academy of Motion Picture 

Arts and Sciences issues an invitation 

letter, requesting applications regarding 

technical achievement. In 1972, the letter 

was issued on August 25, allowing one 

month for reply & application. For Ultra- 

Vision®, an application was forwarded, 

comprised of 14 pages of information, plus 

a half dozen reprints of published technical 

papers, or magazine articles. 

The Academy committees then confer on 

the various applications, screening them as 

to importance and/or level of technical 

achievement; then invite those considered 

worthy to make a presentation and, in some 

cases, a demonstration. In the case of some 

equipment, a verbal presentation is all that 

is required, but in the case of Ultra- Vision®, 

a full theatre demonstration was requested 

and planned for early November 1972. 

The demonstration took place at the ABC 

The following is a list of Scientific and Technical 

Awards presented to individuals and firms at the 

45th annual Academy Awards ceremonies March 27 

in Los Angeles for research, development and engineering 

excellence during the year 1972. 

Class II (Academy Plaque) 

JOSEPH E. BLUTH for research and development in 

the field of electronic photography and transfer 

of videotape to motion picture film. 

EDWARD H. REICHARD and HOWARD T. LA ZARE 

of Consolidated film industries, and EDWARD 

EFRON of IBM for the engineering of a computerized 

light value monitoring system for motion 

picture printing. 

PANAVISION, INC., for the development and engineering 

of the Panaflex motion picture camera. 

Closs III (Academy Citotion) 

E. H. GEISSLER and G. M. BERGGREN of Wil-Kin, Inc., 

for engineering of the Ultra-Vision Motion Picture 

Theatre Projection System. 

PHILLIP V. PALMQUIST and LEONARD L. OLSON 

of the 3M Co., and FRANK P. CLARK of the 

AMPTP Motion Picture and Television Research 

Center for development of the Nextel simulated 

blood for motion picture photography. 

JIM MUKAI and RYUSHO HIROSE of Canon, Inc., 

and WILTON R. HOLM of the AMTP-MPTRC for 

development of the Canon Micro Zoom lens for 

motion picture photography. 

DAVID DEGENKOLB, HARRY LARSON, MANFRED 

MICHELSON and FRED SCOBEY of Deluxe General, 

Inc., for the development of a computerized motion 

picture printer and process control system. 

PHOTO RESEARCH, a division of Kollmorgen Corp., 

and PRODUCERS SERVICE for the Spectra film 

gate photometer for motion picture printers. 

CARTER EQUIPMENT CO., INC., and RAMTRONICS 

for the Ramtronics light-volve photometer for motion 

picture printers. 

Actor McDonald Carey, center, presents E. H. Geissler, left, and G. M. Berggren of 

iVil-Kin, Inc., with Motion Picture Academy citations for technical achievement in 1972. 

The honor was bestowed upon Geissler and Berggren at the 45th annual Academy 

Awards presentations in Los Angeles for their part in the engineering of the 

Ultra-Vision^ Motion Picture Theatre Projection System. 

Century City Theatres in Los Angeles, and 

the Technical committees were provided 

with a written presentation, a general discussion 

with a question-and-answer period, 

plus the showing of portions of 5 different 

release films, all in 35mm. The committee 

members in attendance were asked to walk 

about the auditorium (800-seat house) and 

view the picture from any angle, or distance, 

and some walked to within two feet of 

the screen surface for a particularly close 

examination of the picture image. 

Equipment Reviewed 

After the presentation and demonstration, 

the custom-made equipment was reviewed 

in the projection booth. One committee 

member was surprised that the complex 

demonstration was handled expertly by only 

one projectionist. Others asked to see the 

comparison of the "Great Waltz" (MGM), 

which had been shown in 35mm Ultra- 

Vision®, with the 70mm version which was 

showing in the theatre next door. 

Obviously, the inner working of the 

Academy Technical and Scientific committees 

is confidential, however the members of 

the committees are usually published each 

year and, suffice it to say, that the finest 

technical minds of the industry are members, 

including heads of sound departments, 

cinematography specialists, laboratory experts, 

and several who previously have won 

technical awards. All have long experience 

and substantial responsibility in the industry. 

How they discuss or vote upon the 

subject is confidential, but small fragments 

of feedback reached us, which, combined. 

forms a message, to all of us in the equipment 

and theatre end of the business. 

The feedback consisted of several comments: 

First, that some members expected 

obvious gimmickry, which was absent; second, 

that the demonstration showed obvious 

quality on the screen image, and third, 

that some of the production people including 

cinematographers were in 

favor of solid 

progress that improved the quality of the 

picture on the screen. Of course, there were 

weeks of waiting until the news release in 

mid-March which advised of the awards 

planned. 

The Academy and "Hollywood Production" 

seem distant and often insulated from 

the activities of the theatre and equipment 

business. In review of the nearly 150 different 

technical awards since 1930, less 

than 10 per cent have been related directly 

to the theatre. The balance have been 

associated with production and release. In 

the last 10 years, we could only find 6 

technical awards related exclusively to the 

theatres, and that represents a record that is 

a challenge to improve upon. It says that 

perhaps there has not been sufficient progress. 

Obvious Message 

There is an obvious message in all this. 

First, the Academy does recognize theatre 

technical achievement, for what achievement 

there has been. Second, there is a 

positive effort to encourage progress by the 

mere existence of the awards. In analyzing 



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Questions and Answers 

MAINTENANCE AND TECHNICAL CARE 

MUST FOR OPTIMUM PERFORMANCE 

By WESLEY TROUT 

From time to time we receive 

Wesley Trout 

j 

letters from exhibitors and projectionists 

requesting advice on 

some sound and pro- 

jection problems. 

Some of these answers 

may be of interest 

to others having 

related problems. Let's 

start the ball rolling 

with this one: 

Question: What is 

the best method to 

use for setting the 

sound lens in order to 

obtain good sound reproduction from the 

optical sound head? 

Answer: If you are sure your sound 

lenses need focusing, use an 8,000-9,000 

c.p.s. test loop, making up a loop at least 12 

feet in size. First, make sure ithe exciter 

lamps are properly set, clean and new. Second, 

be sure and clean the lens surfaces. 

Now attach an output meter to the output of 

your amplifier, disconnecting the speakers 

and substituting a resistor of the same impedance 

as a speaker system load. This will 

give you a "restive" load and accurate 

reading. The meter-frequency film adjusting 

procedure consists of moving the lens 

tube, very little at a time, toward or away 

from the film, rotating it slightly one way 

or the other at the same time, to produce 

the maximum reading on the meter. The 

test loop should be running while you do 

this. It is a good idea to go through the 

peak reading several times before you lock 

the lens tube in the holder. In order to 

secure perfect sound lens focus, take your 

time and do it very carefully, and you will 

get a satisfactory setting. 

If you do not own an output, here is 

another way to set sound lens focus: Remove 

the P.E. Cell. Place a white business 

card where the photocell was. Thread a 

9,000 c.p.s. test loop in the sound head. 

Slowly turn the projector by hand, and if 

you see lines from the test loop, move the 

lens until you blot them out, making the 

spot dark. If the spot turns alternately dark 

and light, the lens is in focus. The next 

test is checking the sound output with a 

good recordiiig reel of music and male and 

female talking. Talking should be clear and 

sharp for both lows and highs. 

Question: What are some of the primary 

causes of trouble in loudspeakers? 

Answer: Speaker trouble often is caused 

by damage to the voice coil. This will impair 

the quality of sound obtained from a 

speaker, or may render it inoperative. The 

voice coil may burn out, but we find this 

trouble not all that common. Damage to 

the voice coil may be due to prolonged 

and excessive volume, especially at low 

frequencies. The open circuit in a voice 

coil is more likely to be caused by a break 

at the point where the flexible leads are 

joined to it. In some makes of speakers, 

a break at that point can be re-soldered. 

In some cases, it is best to install a new 

voice coil. Properly maintained speakers 

seldom give any trouble, particularly the 

new PM types of theatre speakers, but they 

should be checked once and awhile for 

good connections. Poorly made electrical 

connections to speakers and crossover is 

often the cause of trouble and may cause 

the sound to cut off. Poor and distorted 

sound output is often due to a tear in the 

speaker cone or a loose cone on the frame 

of the speaker. Defective speakers are found 

more often in drive-in theatres where they 

are subjected to more abuse and adverse 

weather conditions. More often, cones and 

volume controls have to be replaced at 

drive-ins. 


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QUESTIONS AND ANSWERS 


PM speakers are now widely used in theatres. 

About the only trouble you will 

encounter in the magnetic circuit used in 

a PM speaker is loss of magnetism through 

age. When this happens the speaker should 

be sent to a shop that specializes in loudspeaker 

work, or a new speaker should be 

installed. P.M. speakers will give good 

service for many years, particularly those 

used in indoor theatres since they are large 

and very ruggedly built for longer service. 

Question: Why is contrast important in 

picture 

brightness? 

Answer: Along with brilliant screen 

illumination, contrast is a very important 

factor in projecting a picture that is "easy 

to look at." By "contrast," we mean a 

picture with crisp, sparkling highlights and 

rich, deep shadows, free from the "grayedout" 

or "muddled" effects of spilled light. 

Here again, the anti-reflection coatings 

used on motion picture projection lenses 

have scored a considerable improvement. 

By virtually eliminating multiple reflections, 

these coatings insure that no stray light 

reaches the screen—ât least through the 

projector lens. It is still desirable to eliminate 

as much stray light as possible from 

falling on the projection screen in order to 

obtain a perfectly projected screen image. 

Coated projection lenses do permit somewhat 

higher levels of house illumination 

during the show so patrons can see better; 

you can obtain even better projection with 

newer lenses. 

Better definition in newer lenses has resulted 

from highly developed optical glass 

and from added refinements in the manufacturing 

of lenses. Modern projection lenses 

have flatness of field and freedom from 

color fringes to satisfy the most critical 

movie patron, and improvements are still 

being developed by leading lens manufacturers. 

Since patrons pay good money to 

see a picture, it is evident that no effort 

should be spared in projecting the very best 

possible image on the screen. 

Question: What are some of the most important 

maintenance tips covering the Four- 

Star Simplex reproducers? 

Answer: They should be cleaned every 

day and kept free of surplus oil and dirt 

accumulation. Use a clean, lintless rag for 

cleaning the interior and a stiff-bristle toothbrush 

for cleaning the sprockets and pad 

rollers. 

Be sure to clean the felt pad roller with 

carbon tetrachloride at least once a month. 

This roller must turn freely so that no flat 

spots will develop, and must be kept properly 

adjusted so that the film will run in a 

straight line past the scanning beam. High 

quality sound reproduction depends upon 

the sound track traveling in a straight line, 

and there must not be any side motion past 

the scanning beam. 

This reproducer has a mirror for directing 

the spot on the cell. If the old type 

photo-electric cell is used, the lens must be 

carefully adjusted so that the spot of light 

from the lens is centered on the anode of 

the photo-cell. The spot of light should be 

7/16-inch in diameter and accurately centered 

for high quality sound output. This 

mirror should be cleaned every day with 

lens tissue. A dirty mirror can cause poor 

sound output and low volume. 

Question: What are the acoustical requirements 

for obtaining the best hearing 

in an average theatre auditorium? 

Answer: An acoustically satisfactory theatre 

auditorium is one in which every patron 

can hear and understand speech distinctly 


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QUESTIONS AMD ANSWERS 


and, without effort, enjoy the rich, full tones 

of an orchestra and singing. How can this 

be accomplished? The following four requirements 

must be met in any size auditorium: 

(1) The auditorium must be free of 

excessive reverberation at all frequencies 

reproduced by the theatre's sound reproducing 

system. (2) The sound must be loud 

enough to be heard easily in the back row 

of seats, but not so loud as to be annoying 

to patrons in the center seats. (3) There 

must be no interference such as echoes or 

noise from the lobby or projection room 

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carefully adjusted to reproduce all the desired 

frequencies necessary for good sound 

output. There should not be any "peaks" or 

"dips" in the reproduction (system should 

have a flat response). 

Here are some acoustical corrections you 

can do yourself. Install acoustical panels on 

the auditorium walls, spacing the panels two 

or three feet apart; you can use heavy 

drapes in the same manner. If you are having 

back wall "slap," you can use acoustical 

panels to good advantage. We have found 

many theatres bothered with back wall 

"slap," which causes trouble in hearing the 

sound clearly. In cases of a very high ceiling, 

treatment of at least part of the ceiling 

in addition to the side walls is advisable in 

order to minimize interference due to delayed 

ceiling reflections. 

One should give very careful thought to 

selecting materials for acoustic treatment. 

Materials selected should show a smooth 

absorption characteristic, and materials with 

adequate absorption properties at low frequencies 

should be used. For this reason, 

care should be taken in selecting the materials 

to be used on the ceiling or side walls 

in order that the desired overall effect can 

be secured. Companies selling acoustical 

materials can give you help in purchasing 

the right kind of material. 

Do not use acoustical treatment to excess 

because this will do more harm than good. 

There should be just enough treatment to 

overcome any reverberation. Any amount 

greatly in excess of this, will add an unnaturally 

"dead" quality to the wanted 

sound. 

Provision of good acoustics in theatres is 

essentially a matter of transmitting the 

sound from the loudspeakers through the 

screen to the audience with a minimum of 

distraction and distortion due to sound reflection. 

This means that reverberation and 

echoes must be controlled to the point where 

they will not cause loss of intelligibility. In 

many theatres it can be whipped with a 

minimum amount of acoustical corrections 

(i.e., using acoustical panels or drapes 

properly placed). 

Question: What are some of the test instruments 

and test loops used for checking 

sound systems? 

Answer: For checking voltages, ohms, 

milliamperes and decibels (db), you will 

find the multimeter is the best and most 

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handy instrument, and it is not too expensive. 

If you want to add to this, you will find 

a voltmeter excellent for checking ac and 

dc, but you will find the multimeter the 

most important for servicing any type of 

sound system. 

Another good trouble-shooting instrument 

is a pair of good high-resistance headphones 

(20,000 ohms) for checking the 

amplifier from stage-to-stage for low volume 

or distortion. Do not buy either cheap 

low-resistance phones or cheap low-resistance 

meters. They are not only useless for 

sound servicing, but may prove seriously 

dangerous to the amplifier because they pass 

too much current. Buy equipment from a 

reliable radio-TV supply house. With proper 

care, test equipment will give years of good 

service. At least two frequency test loops 

should be kept on hand for checking the 

focus of the sound lenses, and a "Buzz" test 

loop for checking lateral guide rollers for 

proper alignment. A frequency test reel is 

most excellent, but the cost is a little high 

for small theatres. A reel of film with excellent 

recording, consisting of both music 

and male and female talking, will give you 

a good check on the quality of sound reproduction. 

This should be run occasionally to 

see if all the frequencies are reproduced 

clearly and sharply for high quality output. 

Piano recordings are excellent to check for 

"flutter" in output. 

If your amplifier(s) uses vacuum tubes, 

they can be checked for you by your local 

radio-TV service shop, generally at no cost. 

Have them checked every two months. 

Question: How can we obtain maximum 

screen light and distribution from Ashcraft 

Super Core-Lite projection lamps? 

Answer: To obtain the maximum light 

and highest percentage of light distribution, 

we recommend the following; (1) Make 

sure the lamps are set 29Vi or 29% inches 

from the center of the reflector to the aperture 

or film plane. (2) Obtain exact alignment 

of the arc lamp optical center and the 

projector aperture and lens, using an 

alignment kit for securing prefect alignment. 

(3) Clear all obstructions in the light 

beam between the lamphouse and aperture, 

particularly the housing of the rear shutter, 

etc. Keep the arc gap the correct length and 

burning evenly so that a perfect crater will 

be maintained. 

After you have burned the carbons, in a 

few minutes start the projector, without 

film, and carefully observe the light on the 

screen. Slight adjustment of the reflector 

may be necessary for equal distribution of 

light on the screen. This is accomplished 

vertically and laterally by means of the reflector 

control knobs. Once you have made 

all the necessary adjustments, no further 

adjustments need be made for a long time. 

The Ashcraft Super Core-Lite lamp magnifies 

the core of the 13.6mm positive carbon, 

putting all of the useful white light of 

the core on the film and into your projection 

lens. This permits the shell or rim light 

of the carbon to be outside of the film in 

the projector, resulting in very bright light 

being projected on the screen. With high 

quality projection lenses, you receive very 

pleasing contrast in black and white prints 

and all the beauty in colored prints. 

In order to secure maximum light output 

from any make of projection arc lamp, the 


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QUESTIONS AND ANSWERS 


reflector must be cleaned every day to remove 

any carbon dust or soot that may 

collect on the front surface of the reflector. 

The best cleaner we have found is Bon Ami. 

Slightly moisten a clean, lintless cloth with 

water, sprinkle a little Bon Ami on it, and 

apply it to the surface of the reflector. Let 

the surface dry and then carefully polish it 

with lens tissue. 

be 

Question: How should projection lenses 

cleaned? 

Answer: In order to obtain good picture 

definition, it is necessary to clean the lens 

surface every day just before you start the 

show. Dirt or oil on the lens surface (even 

a fingerprint) seriously injures the focus of 

the screen image. Use lens tissue for cleaning 

lenses because it does not leave any fuzz 

on the surface. Do not use denatured alcohol, 

as it leaves a scum on the glass. In 

cases of extremely dirty surfaces having oil 

specks, you can use a mixture of half clean 

water and half grain alcohol and do a good 

job, but it is best to use lens tissue. High 

quality lenses should be cleaned with care 

so as not to damage the glass. 

Modern makes of projection lenses are 

sealed and must never be taken apart for 

cleaning. They are sealed so that dirt or 

dust will not get into the interior of the 

lens 

barrel. 

Extra lenses, when not in use, should be 

kept off the projection room floor and the 

top and bottom of each lens covered with a 

lens cap. 

Question: Do you recommend using inspection 

forms for keeping a better check 

on maintenance and projection room supplies? 

Answer: Yes, we certainly do recommend 

using inspection forms. Since all sound and 

projection equipment needs some inspection 

and attention daily, written or printed routine 

forms are the best safeguard against 

accidental neglect. All the equipment in the 

projection room should have a thorough 

inspection weekly, and some items monthly, 

in order to keep it in tip-top running condition. 

If such forms are not provided by the 

theatre, the projectionist can type up some 

forms listing things to be done and any replacement 

parts needed. By using this kind 

of a check form, the projectionist will know 

that he has taken care of all the important 

items that need checking, thus helipng to 

prevent against sudden breakdowns. 

Briefly, here are some of the things the 

projectionist should do before starting the 

show. The procedure varies from theatre to 

theatre, according to the type of equipment: 

Apply lubrication in places needing hand 

oiling; check the intermittent movement for 

sufficient oil, and the gear case of the 

mechanism if the gears run in a bath of oil. 

Also, be sure the sound head has sufficient 

oil in the gear box. 

Turn amplifier(s) on and check for sound 

output by moving a pencil or small card 

rapidly up and down in front of the sound 

lens. If system is equipped with meters, 

check the readings to see if they are as they 

should be. Check the exciter lamps by 

switching from one sound head to the other 

to make sure they are both lit. 

Check and clean all the sprockets; check 

the gate and tension shoes for wear and 

cleanliness; clean the sound and projection 

lenses; clean the reflectors in the projection 

lamp, and clean the interior and exterior 

of the mechanisms and sound heads, etc. 

The above list represents what is average 

procedure in getting the equipment ready 

and checking off items on the daily inspection 

forms. In any projection room there 

will be other items, perhaps many more, 

that can and should be checked before the 

show goes on. 

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February and March issues of The Modem 

Theatre.) 

After proper projector arc voltage has 

been obtained, it is possible for the amperage 

to have jumped considerably higher 

than it should be. More resistance must 

be put into the line at the ballast so as 

to burn up the excess amperage before it 

gets to the arc. This will reduce the arc 

amperage to the level desired, and at the 

proper voltage. 

BALLASTS 

There are several different types of 

ballasts. Some, like those manufactured by 

Hertner Electric Company under the trade 

name Transverter, employ copper lugs to 

adjust amperage. In the case of Hertner 

ballasts, engaging the lugs by-passes the 

resistance and raises the current. Disengaging 

the lugs puts more resistance into the 

line and reduces the current. Fig. 9 shows 

a Hobart ballast that is built into the rear 

of their generator. Increasing or decreasing 

current output of this system requires 

movement of outgoing leads in relationship 

to the incoming leads. Others accomplish 

the same feat by engaging movable handles, 

like the Imperial ballast. 

Ballasts also have current rating plates 

that tell how much current they will pass. 

Needless to say, it is impossible to try to 

pass 80 amperes of current through a 

ballast built to withstand only 60 amperes 

without burning it up. When everything 

else in the current supply route appears 

to be normal, and the full current capacity 

of the generator is not being reached, it 

may be the ballast that is restricting the 

current. 

Most motor-generator sets can tolerate 

a 10 per cent overload without injury to 

the unit. In fact, it does more harm to 

a generator to underload it than to overload 

it. A motor-generator set should be 

kept in a fairly clean room. It is usually 

considered good maintenance practice to 

blow dirt and dust from the unit periodically, 

perhaps once a week. It may also be 

good practice to keep the commutator 

clean, but not to remove the natural film. 

This film is essential to good performance 

of any motor-generator set. As soon as 

the commutator shows signs of wear—that 

is, when the commutator slot mica is worn 

even with the surface of the commutator 

it should be turned and undercut. If a 

standard undercutting tool is not available, 

a hacksaw blade can be used. The mica 

should be cut to a depth of 1/16-inch between 

all bars evenly, with no mica particles 

Fig. 9 

left on the commutator surface. Bearings 

in the generator should be checked periodically 

for grease and lubricated when necessary. 

MICA RECTIFIER 

Rather than a generator, let us now 

assume that our hypothetical theatre is 

equipped with a rectifier as a dc power 

source. There are several types of rectifiers 

in use today. Tungar tube rectifiers are 

common among lower current lamps, and 

were most popular in the U.S. until the 

late 1950's. There are still many of these 

in use today that utilize from 4 to 12 

tungar bulbs. These are now becoming 

obsolete because they tend to fail when hit 

with high-amperage demands from today's 


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23

GOOD PROJECTION— 


BRAND 

CHANGEABLE 

-1i 

lamps. In many instances, the bulbs are 

being replaced with mogul-based silicon 

diodes, which interchange with the bulbs, 

but are much more efficient and longer 

lasting. Solid state rectifiers were introduced 

in the middle 1940's. The first solid 

state rectifiers incorporated selinium stacks, 

but it was soon found that selinium broke 

down too quickly at higher amperage. 

They have now given way to today's highly 

efficient, longer lasting silicon stacks. 

All rectifiers work basically the same 

way. Alternating current is fed to the transformer 

in the rectifier, then to the rectification 

unit, whether it be bulbs, diodes, or 

stacks, and then directly to the lamphouse 

through the switch as dc power. Taps are 

attached to the primary and secondary sides 

of the rectifier transformer. Adjustment of 

these taps regulates the amount of current 

flowing into the transformer, and thus 

governs the dc current output of the rectification 

unit. For projection purposes, we 

normally think of the primary taps as affecting 

the arc voltage, while the secondary 

taps affect the arc amperage. Care should 

be taken on installation of rectifiers that 

the length of feed wires to both lamps is 

the same so that current to both lamps is 

equal. This is also true for motor-generator 

sets. 

Serving 

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Fig. 10 

Let us think back to our hypothetical 

theatre using 9mm copper-coated carbons 

at 60 amperes. We have already determined 

that we must raise the arc current in order 

to increase screen brightness. The following 

will determine how. 

First, we check the rectifier plate again 

to see if the unit is capable of delivering 65 

to 80 amperes, and we should also observe 

what primary and secondary rectifier taps 

are being used in the rectifier. It is necessary 

to compare the primary tap settings in the 

rectifier to the incoming ac power supplying 

the theatre. This can be done at the rectifier 

fuse box or at the main theatre fuse box by 

turning off the power and opening the 

fuse box. If there are three fuses, the ac 

current is three-phase. If there are only two 

fuses, the current is single-phase. It really 

makes no difference at this point because 

the rectifiers are already installed. However, 

it should be determined whether serv- 

24 


ice to the theatre is single or three-phase 

power prior to ordering a rectifier for a 

new installation. 

In the United States, three-phase power 

is transmitted at from 180 volts to 250 volts. 

Let us assume the theatre has 60-cycle, 

three-phase power. We can measure the 

voltage ahead of the fuse with an ac voltmeter. 

Fig. 10 shows a 4-tube National 

rectifier; Fig. 11, a 6-tube Kneisley-built 

Fig. 11 

RCA rectifier, and Fig. 12, a 6-tube Strong 

rectifier with silicon diodes. In each of these 

photos, the hand is pointing to the primary 

tap settings. Figures 13 and 14 show a 

typical Ashcraft solid state rectifier with 

the hand pointing first to the primary and 

then to the secondary taps. 

Let us assume our theatre was using a 

rectifier like the one shown in Fig. 12. 

There are four primary taps—they may 

be labeled 210, 220, 230 and 240 volts. 

In order to increase voltage on the dc side 

of the rectifier (that is, to the arc), we 

must first shut off the rectifier current. An 

adjustment can be made on the rectifiers 

while the theatre is in operation only if two 

rectifier fuse boxes are present—one can 

be shut down while the other is operational. 

Second, we must remove the three nuts 

that are attached to the primary side of 

the transformer. To raise the voltage, the 

primary leads must be moved to the next 

lower numbered tap, i.e., from 230 to 220 

or from 220 to 210; and the secondary tap 

turned down two steps—for example, from 

7 to 5. Now, reconnect and tighten all the 

nuts, activate the power, and strike an arc. 

If the resultant current is now much closer 

to the required level, yet not quite there, 

step up the secondary tap one at a time. 

It is quite possible the secondary tap, when 

advanced all the way, will still not give 

the proper current. In such a case, repeat 

the adjustment to the primary tap again— 

this time moving down from 220 to 210, 

and again readjusting the secondary taps. 

These steps can be repeated until the 

proper current is obtained. Incidentally, it 

is not considered good practice to adjust the 

primary taps more than two settings on 

either side of the tap corresponding to 

the incoming ac line voltage, as it may 

Fig. 12 

damage the transformer. Although a specific 

rectifier has been used as an example, the 

procedure to follow and the results obtained 

are the same for all rectifiers, no 

matter what current capacity. 

DC LINE 

The third type of dc power to operate 

an arc is the dc line, in which the local 

power supplier transmits dc rather than ac 

power. Such sources may be present in 

the central sectors of larger cities. 

Basically, this system works very similarly 

to a ballast, in which incoming dc power 

is connected to a grid. The desired dc 


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BOXOFTICE :: April 16, 1973 25

GOOD PROJECTION— 


supply to an arc lamp can be taken from 

that grid at a location to produce the desired 

results. 

It is a good policy to use the NEMA 

Electrical Standards to govern the wire 

size to be used between the power source 

and the lamp. In the United States, No. 4, 

No. 2, No. 0, and in some cases No. 00 

wire is used, depending on the amount of 

current to be supplied and the distance it 

has to travel. 

Before leaving the subject of current 

supply, it may be worthwhile to mention 

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Fig. 13 

that the proper relationship between amperage 

and voltage must exist in order to 

produce a stable arc that will emit constant, 

steady radiation. Too often a lamp may 

be operating with what appears to be proper 

current, but if the arc is observed, it is 

noted that the electrodes, positive and 

negative, are almost touching. In such a 

case, the arc tail flame will wander, dance, 

and jump all over. What is happening is 

that the electrons are actually being jammed 

into the crater at too fast a rate to sublimate 

the crater material. The projectionist 

may say that when he backs off the negative 

to a wider gap, he cannot get any 

light on the screen. What he is really saying 

is that the proper relationship between 

amperage and voltage does not exist. He 

Fig. 14 

must squeeze his arc to obtain any kind 

of light at all, let alone a stable light. 

When he does this, he does not realize that 

the negative carbon may actually be casting 

its shadow onto the reflector and thus 

decreasing the light available to that reflector 

at that current. He needs to increase 

the voltage so that there is enough 

to successfully supply the voltage drop 

across the arc. 

In such a case, the aforementioned procedures 

for current adjustments at the power 

source must be followed. In general, an arc 

should be stable when the carbon gap is 

about equal to the diameter of the negative 

carbon. After the arc lamp has been 

shut down, it should be possible to open 

the lamphouse door and pass a negative 

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carbon between the positive and the negative 

carbons. InstabiHty of an arc can also be 

caused by lateral misalignment of the carbons 

themselves (see Fig. 15). Vertical 

misalignment can also cause incorrect 

Fig. 15 

TAIL 

HAM£ SftitS 

operation of the arc. When properly aligned, 

in both directions, the crater will fall in 

the center of the positive carbon (Fig. 16). 

Carbons are in alignment when the posi- 

U. Carbide Announces 

New Products 

Section 

F. B. Vernon, president of the Carbon 

Products Division of Union Carbide Corp., 

has announced the formation of a Specialty 

Products department in a reorganization of 

the division, and has named Jackson B. 

Browning vice-president and general manager 

of the newly created department, and 

appointed Richard D. Whetstone as director 

of 

sales. 

tive crater burns exactly perpendicular to 

the reflector so the gas ball emits radiation 

at an even rate to all portions of the reflector. 

If a voltmeter and an ammeter are not 

available to properly measure arc current 

adjustments, these adjustments can be estimated 

without instruments. First, observe 

the positive crater. If it is very shallow, 

the arc voltage is low. Crater depth can 

then be increased by increasing voltage to 

a point where the crater depth is between 

50 and 75 per cent of the diameter of the 

positive carbon. Amperage can be readjusted 

according to the methods previously discussed 

until the amperage on the lamphouse 

meter reads approximately correct. 

If spitting and sputtering occurs at the 

proper gap, then the current is too high 

and the carbons are overloaded. The current 

should be reduced at the ballast until 

the arc does not sputter. 

By increasing arc lamp current from 60 

amperes to 75 amperes and voltage from 

34 to 43 volts, the intensity of the radiation 

Aw.pesAGE 

•oc tov.' 

Fig. 16 

source increases from somewhere below 0.6 

watts/ sq. mm to 0.7 watts/ sq. mm, or from 

less than 9.750 screen lumens to 11,100 

lumens for flat picture presentation, and 

from less than 15,700 lumens to 17,800 

lumens for a Cinemascope format. 

(Ed. Note: The fourth article in this series wiH 

deal in part with screen illumination ond the optical 

light path. 

WE'RE THE ONE! 

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DC; 

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Whetstone 

In making the announcement, Vernon 

said that the new grouping of a number 

of diverse product lines into a single, cohesive 

organization will provide obvious 

advantages in the marketplace in terms of 

closer identification and communications 

with the various customer industries being 

served. The Specialty Products department 

will include chemical process equipment, 

electrical and mechanical products, activated 

carbon, arc carbon products, brush 

and battery products and metallurgical products. 

Browning has served since April 1967 as 

vice-president, technology, of the Carbon 

Products Division, while Whetstone has 

filled the post of manager of marketing 

communications for the division since June 

of last year. Browning has been with Union 

Carbide since 1948; Whetstone joined the 

organization in 1953. 

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DOES YOUR REFRESHMENT SERVICE NET PROFITS? 

With film and operating costs progressively on the rise, exhibitors 

cannot afford not to get the most out of their food service 

It has been said before, oh so many times 

. . . and undoubtedly will be repeated and 

reemphasized many more times over: Food 

profits taken in at the concessions stand 

can and should represent valuable dollars 

in the pockets of theatre exhibitors. With 

film and general operating costs the way 

they are today, an exhibitor cannot afford 

not to get the most out of his concessions 

stand operation. 

Concessions experts tend to agree on the 

philosophy that food sales should be run 

for the enjoyment and convenience of the 

patrons. And why not? After all, the patron 

is the one who's paying for the service. 

Exhibitors who pride themselves in the 

cheap thrill associated with being able to 

"take" the customer eventually come to 

find that the only ones really taken are 

themselves. 

Regardless of how people may live, 

dress, 

or keep their own home, they still expect 

theatre concessions stands and the surrounding 

area to be neat and free of dirt and other 

non-attractive debris. The attendants behind 

the counter also are expected to maintain 

a neat, presentable appearance. Sales appeal 

is probably the most important function of 

any concessions facility. You want to attract 

the public, not have them walk on past in 

disgust. 

The two concessions areas pictured on 

this page are good examples of clean, attractive 

refreshment facilities that not only 

represent a profit potential, but also effectively 

complement the interior decor of 

their respective hardtops. 

The top photograph is a view of the refreshment 

stand at the UA Southbrook 4 

Theatre in Memphis, Tenn. Notice its interesting 

shape and the strategic placement of 

food serving equipment designed to provide 

patrons with prompt, more efficient service. 

The facility, which is centrally located in 

the theatre lobby area in order to conveniently 

serve theatregoers attending four 

separate units, also features a well-lighted 

popcorn warmer and candy case. 

The bottom photograph is a pictorial 

representation of the refreshment service at 

the Gemini 1 & 2 Twin Theatres in Lompoc, 

Calif. A large artistic mirror adds depth 

and beauty to the single level counter below. 

A spacious, unobstructed area immediately Highlighting this refreshment facility at the Gemini 1 & 2 Twin Theatres in Lompoc, 

in front of the stand provides Gemini Calif., is a large artistic mirror, which adds depth and beauty to the soft, simple 

patrons with convenient access. 

A neat, modern concessions area is a must in any theatre operation when striving for 

increased profits. Case in point is this refreshment stand centrally located in the lobby 

of the VA Southbrook 4 Theatre in Memphis, Tenn. Covered in walnut Formica, 

the stand is surrounded by brown quarry tile to protect the beautiful lobby carpeting 

immediately around the concessions area. 

lines of the food counter below. 

28 


Concessions 

In 

Analyzed 

Coca-Cola Seminar 

At Show-A-Rama 16 

A mini-computer, hooked up via telephone 

to a larger unit in Cleveland Ohio, 

afforded a handful of delegates to the 16th 

annual Show-A-Rama convention the opportunity 

to have their concessions stand operation 

analyzed as part of an open concessions 

seminar, "Getting the Most From 

What You Have," sponsored by the Coca- 

Cola Bottling Co. 

Chet Francis, Coca-Cola regional manager, 

hosted a panel made up of Stan Beard 

and Tom Lowndes of the company's Management 

Science and Operation Planning 

department in Atlanta, Ga.; Larry Reyburn, 

district manager for the Kansas City 

area, and Ron Harrison, an account executive 

for the company in Kansas City, Mo. 

Demonstration of the computer came at 

the end of the session. Beverage data referred 

to as "Contribution to Profit," consisting 

of such information as volume, cup 

sizes, cup size mixes and retail prices, was 

fed into the small portable computer and 

transferred by way of telephone lines to 

the analytical bank of a mother unit in 

Cleveland. The purpose of the demonstration 

was to show convention delegates one 

of the research and marketing methods em- 

ployed by Coca-Cola to determine whether 

or not an exhibitor or concessionaire is 

achieving the most profitable sales from his 

concessions 

operation. 

In a matter of minutes, once all the data 

had been programmed into the small computer 

by Lowndes, a reply analysis was received 

from Cleveland. 

Quality Top Consideration 

"We at the Coca-Cola Co. never stop 

stressing the importance of quality," Francis 

declared, adding that the truest quality test 

is how good your drink tastes. The exhibitor 

has to be the daily judge, he said. 

"Consumers respond to quality by buying 

more," Francis told the delegates. 

"Every drink served by the retailer must 

maintain a uniform standard of excellence 

if all the product's contribution to profit 

potential is to be realized. After all, the 

sales volume a carbonated beverage can 

deliver is its most important attribute in 

the production of profit. 

"In many operations, the promotion of 

multi-sized drinks made an enormous contribution 

to profits," Francis said. "It was 

known that beverage sales were increased 

substantially by offering one two, or even 

more of the larger sizes, and in proportion 

to their retail prices, these sizes often cost 

less to dispense and package than the smaller 

sizes." 

Prices too Higli? 

Francis asked the delegates to analyze 

their profit picture and determine if their 


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Valley Cinema I & II West Lebanon, N. H. 

Owner: Cinema Systems of America, Inc. 

Valley Cinema I & 11 Concession Stand, 

Designed and Equipped by Manley, inc., 

Doubles Sales Average per Person! 

Cinema I & II with a seating capacity of 550 persons 

each sells twice as much per person as theaters of 

similar size. This entire stand is designed for appearance 

and fast operation that produces extra sales. 

Look what Manley put into 12y2 ft. of space! 

Manley Elevator Popcorn Warmer designed 

for speedy operation. Has reserve 

storage space for big crowds. 

Manley Butter Up dispenser controls 

butter costs by quickly dispensing the 

proper amount of butter for peak profit. 

Candy Case provides maximum display 

In minimum space. Available with or 

without 

refrigeration. 

Manley lce-0-Bar drink dispenser with 

electric heads provides properly mixed 

drinks at the right temperature. Dispenses 

fasti 

Entire stand is 

designed for eye appeal 

. . . buy appeal thereby increasing sales. 

Let Manley, Inc. Improve your concession 

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MANLEY,INC 

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1920 Wyandotte Street 


Phone: 816-421-6155 

A Single Source For All Your 

Popcorn and Supply Needs 

BOXOFFICE :: April 16, 1973 29

) 

HotPopcorn. ISCabj^. 

What a great vway to make 

$90 an hour.ij n 

, 

Cretors President with 

its 32-oz. kettle pops 

over 600 bags of delicious, 

hot popcorn every 

hour. At 15$ a bag, the 

President operates with 

a $90 per hour income 

potential. 

Featuring a stainless 

, 

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steel interior, the 

President is set in 

an extruded aluminum frame with dramatic front side 

panels. (You ^^ can also order formica to match or 

contrast your existing counter at 

a small additional charge. 

Cretors unique Cornditioner, 

push-button seasoning pump, and 

finger tip controls combine to 

make the President ideal for any 

high traffic, high-volume operation. 

Cretors 

President is quite a machine 

when you think about 

it. It's a $90 an 

hour opportunity. 

And it makes 

your concession 

look like a 

million. 

Cretors is also your 

headquarters for Popcorn 

Warmers, Cotton Candy 

and Caramelcorn Machines 

and Accessories. 

Send for complete 

information about the 

Cretors line and the name 

and address of your nearby 

Cretors Distributor. 

CRETORS 

AND COMPANY 

27 Popcorn Building 

Nashville, Tennessee 37202 

Factory: Chicago, Illinois 

Cretors 

President 

PR 32 G6 (gas) or 

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Capacity: 32-oz. 

(Also available in 20-oz.) 

Dimensions: 72" long x 

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Cretors is Popcorn 

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Coca-Cola 

Seminar— 


prices are too high. "If this is the case, 

he said, "you probably do not want to reduce 

the price since we know that inflation 

is likely to continue, and once you reduce 

a price, it is very difficult to raise it. 

"Consider a promotion. Offer the combination 

of a coke and box of popcorn and 

indicate in your promotion that the original 

cost of the two items is 70 cents; then 

slash it to 60, 59 or even 55 cents. Let 

the public know that they are really getting 

something special. 

"Without a doubt, if properly promoted, 

your overall sales will increase," Francis 

asserted, "and in the long run you will be 

making more profit from your concessions 

stand." 

Calendar of Events 

The following is a list of future 

events sponsored by the National 

Ass'n of Concessionaires: 

April 30 Canadian Regional 

Convention 

Royal York Hotel 

Toronto, Can. 

May 22-23 Mid-Year Board 

Meeting 

Ambassador East 

Hotel 

Chicago, III. 

September 16 Fall Board Meeting 

San Francisco 

Hilton 

September 17-20 Annual Convention 

San Francisco 

Hilton 

September 17-20 Motion Picture & 

Concessions 

Industries Trade 

Show 

San Francisco 

Hilton 


NAC EXECUTIVE BOARD 

TO MEET IN 

CHICAGO 

Officers and directors of the National 

Ass'n of Concessionaires will hold their 

midyear board meeting May 23 at the 

Ambassador East Hotel in Chicago, 111. The 

announcement was made by Harold F. 

Chesler, NAC president. 

The agenda for the meeting calls for discussions 

on many important industry matters 

and reports from various committee 

chairmen. High on the agenda will be such 

subjects as the 1973 Convention and N AC- 

NATO-TEA Trade Show scheduled for 

September 17-20 at the San Francisco Hilton, 

membership service expansion and 

plans for staging future NAC regional 

meetings. 

Many NAC directors are planning to be 

in Chicago several days in advance of the 

midyear meeting to attend the National 

Restaurant Show scheduled to open at 

McCormick Place May 19. 

The NAC membership committee led by 

its chairman, J. C. Evans of Gold Metal 

Products Co., Cincinnati, Ohio, is busy this 

month spearheading a national membership 

drive. 

The campaign, which is being implemented 

by the eight NAC regional vicepresidents 

and a total of 40 members of 

their regional councils, will extend through 

the entire month of April. 

In commenting on the membership campaign, 

Evans said, "This is a sweet and easy, 

quick membership campaign—only of one 

month duration. We're looking only for five 

people for each regional council member to 

contact. The pyramid could give us as many 

as 200 new members in the space of four 

short weeks." 

Bevelite Mfg. Purchases 

Adier Silhouette 

Letter 

Dick Strauss, president and owner of 

Bevelite Mfg. Co., has purchased Adler 

Silhouette Letter Co. 

Strauss announced 

that he has acquired 

Adler from Tanger 

Industries and is moving 

the Adler operation 

into the Bevelite 

plant in Gardena, 

Calif. Strauss will 

operate the company 

as 

Bevelite-Adler. 

Ironically, Strauss, 

Dick Strauss 

who purchased Bevelite 

in October of 1970, previously served 

as president of the Adler firm. 

The expanded changeable letter and 

background line of Bevelite-Adler will include 

formed and flat letters, backgrounds 

and letter bars: Pronto, Stak-Eze, Adlerite, 

Snap-Lok, Beveletter and Standard— all 

products of the combined companies. 

DR PEPPER CO. ANNOUNCES 

ANOTHER RECORD MONTH 

Dr Pepper established another record 

month in national gallonage sales during 

March, falling only a few gallons short of 

recording the biggest single volume month 

in the company's history. 

Total March sales were nearly 24 per 

cent greater than at the same time a year 

ago, marking the 143rd consecutive month 

the company has experienced a sales increase. 

W. W. Clements, president and chief 

executive officer of the company, viewed 

the March figures as "convincing evidence 

that Dr Pepper is gaining a wider share 

of the soft 

drink market." 

Clements reported to stockholders at 

their annual meeting in Dallas, March 27, 

that Dr Pepper has moved into the number 

four position among leading soft drink bottlers 

and distributors according to figures 

released by Beverage Industry magazine. 

/" 

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Supply House 

BUTTERCUP 

BUTTERCUP 

BUTTERCUP 

BUHERCUP 

4 Great Sizes/ 

BUTTERCUP—leakproof . . . waxfree with Vita-Glaze* 

—the Name Brand your customers ask for. 

BUTTERCUP— in 4 sizes, custom created to increase 

your butter popcorn sales. 

BUTTERCUP—imitated but never duplicated—the 

original buttered popcorn container . . . write for 

NEW BUTTERCUP brochure. 

*Vita-Glaze~new paper coating developed for exclusive use on BUTTERCUP. 

n09 NORTH MAYFAIR ROAD 

MILWAUKEE, WISCONSIN 5322S 


. 

. 


the award for Ultra-Vision®, it stands apart 

from most previous awards in that it is 

the only award made related purely to the 

end quality of the picture on the screen, 

rather than a piece of hardware. It also 

is the only award for a composite engineered 

projection system for standard 35nim 

film releases; also, it is the only award ever 

made to a dealer/engineering/ installation 

company. The message from the Academy 

seems to carry the unmistakable desire for 

improved quality in the end product shown 

to the public, and, presumably, they must 

feel it is important, or they would not have 

made the award. 

Obviously, none can "put words in their 

mouth," but we can accept the challenge 

for the need for better picture sharpness 

and, of course, sound quality. Too many 

hide under the claim that "it's just a poor 

print," when reproduction on the screen is 

the fault of the equipment, not the film. 

During the 

Ultra-Vision® development program, 

we were astonished at the superb 

image quality on the normal release film, 

once it is projected properly. The Academy 

has cited quality as being worth an award, 

let us all heed the message, and show films 

at 

their finest. 

Moving? 

Be sure to send the label from 

your BOXOFFICE cover as 

soon as your new address is 

available. 

BOXOFFICE 

825 Van Brunt Blvd. 


NOW . 

. . THREE STYLES TO CHOOSE FROM 

blow 

hard 

"SWINGER" 

One-way or two-way turnstile 

counts up to 99,999. 

Automatically returns to 0. 

"AMERICA" 

One or two-way turnstile, 

counts up to 999,999. Automatically 

returns to 0. 

Token Operated "SWINGER" 

Two-way turnstile counts up 

to 99,999 and automatically 

returns to 0. Token box 

holds as many as 3,000 

tokens. 

Three different Autotrac turnstiles to let you choose the style that best fits your 

theatre's needs. Let these turnstiles count your patrons, control admissions automatically 

and eliminate ticket collections. All machines are ruggedly built and guaranteed. 

Autotrac offers immediate delivery on all three models. 

For additional Information, write or call . . . 

Autotrac Equipment Co., Inc. 

P.O. Box 73785, 225 North Meadow St., Metairie, La. 70003 

Phone: o/c 504-722-1391 

We couldn't find a picture of a 

D&D screen that had blown down 

because THERE'S NEVER 

BEEN ONE! 

So we used the next best thing . . 

a picture of me. I'm Gene Taylor, 

and if you lose a screen to high 

winds, call me. You'll be back in 

operation in 1 days or less. 

A D&D screen has staying power. 

nan THEATRE SCREENS 

'^^'-' PC Box 4042 

Overland Park, Kansas 66204 (913) 649-7116 

/ 'S?AT2 

Bright 

Screens Mean 

More Cars . . . More Profits! 

drive-inpaints 

FOR SCREENS • FOR DECOR 

The very finest in paints to solve your problems 

with dull screens ... or to add "color that sells" 

to your drive-in. 

Chairs too, like new, with Theatre 

Chair "RE-DU". . 

314/241-0830 

SPATZ PAINT INDUSTRIES, INC. 

1601 N. Broadway • St. Louis, Mo. 63102 

At theatre supply houses everywhere. 


PS^W!J«^W5!?»J!JW'"T?i^*W9^^ 

EQUIPMENT & DEVELOPMENTS 

New Visual Beverage Dispenser 

Introduced by Jet Spray Corp. 

A new, electrically refrigerated, visual 

display beverage dispenser that chills, whips 

and aerates two beverages in one bowl at 

the same time has been introduced by Jet 

Spray Corp., manufacturers of electrically 

refrigerated, non-carbonated and carbonated 

beverage dispensers, hot chocolate dispensers 

and other food service equipment. 

Called the Twin Jetwhip, the unit 

creates 

Irosty, frothy new drinks, similar to a milk 

shake, and brings out the true flavor of 

syrup drink concentrates and other beverages. 

The beverages are refrigerated and circulated 

in the dispenser in a non-whipped 

condition; then individually whipped in the 

whipping chamber before being dispensed 

into the glass. A Twin Jetwhip beverage can 

be sprayed or circulated depending on the 

nature of the product. 

The new Twin Jetwhip contains a 10- 

gallon capacity—approximately five gallons 

on each side—making it easier to handle 

fast-selling flavors, saving time and labor 

during peak periods. An unbreakable transparent 

plastic bowl allows one to tell at a 

glance the amount of beverage remaining 

in each dispenser. 

A modern walnut panel and buff dispenser 

comes with the unit and fits into any 

food operation. 

The new dispenser measures 16 inches 

wide X 8'/2 inches deep x 27 3/4 inches 

high and uses a standard 115V outlet and 

450 watts. 

New Super 8mm Motion Picture System 

Designed Specifically For Aircraft 

Otis Ferrell, president and chief executive 

officer of the Redlake Corp., has announced 

the completion of work on IMPAK, 

a Super 8mm motion picture projection system 

to be used by Inflight Motion Pictures, 

Inc., on aircraft throughout the world. 

Actual assembly of the Inflight equipment, 

which is scheduled to be performed 

by the Photo Instrument Division of Redlake, 

will begin within approximately 30 

days, with the first projectors ready for 

use by November. Ferrell said. 


Leaders in Changeable Plastic Letters 

1319 W. 12th Place-Los Angeles, Calif. 90015 

Phone (213) 747-6546 

SIZES: 6", 8", 10", 17", 24" 

COLORS: RED, 

BLACK, GREEN, BLUE 

TRACK 

CLIPPED FOR STANDARD 7" O.C. 

ALL STAINLESS STEEL CLIPS 

FREIGHT ALLOWANCE 

Samples on 

Request 

East Coast Distributor—CROWN MOTION PICTURE SUPPLY CO., Phone (212) 635-2564) 

.CARBONS, Inc. 10 Saddle Road, Cedar Knolls, N. J. 07927. 

S^SS^pS 

Xenon UgWing 

Systems 

See your 

Theatre 

Equipment 

Dealer 

for details 

JlonûUne GaAlo^ni 

Miomm 

COMPLETE 

LINE OF 

!P,WPM£NT 

lîîni-Multi 

22l22^ln Theatres 

BOXOFFICE :; April 16, 1973 33

. 

Phone Jerry Selby some windy night. 

Selby Industries screen towêr 

replacement and construction 

24-hour- a-day number: 

216-659-6631 

Clip and save. 

If your screen tower blows down, Jerry's got the 

men, equipment and experience to make things right. 

All of Selby's screens are engineered, fabricated 

and constructed to AISC and ACI code standards. 

ê^(/ 

Industries, Inc.v^ 

3920 Congress Parkway, Richfield, Ohio 44286 

(216) 659-6631 (On 24-hour call) 

Coming May 21: 

SEATING and FLOOR COVERINGS 

BOXOFFICE-MODERN 

THEATRE 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

Issue 

THEREAL THINC.not a substitute! 

% PURE original anhydrous* 

I 

assurespopcorn concessionaires 

greater volume-profitperserving 

• No water — No soggy popcorn 

• No waste — No rancidity — No curd 

• Does not need refrigeration 

• 20% more volume per pound 

• 34.64% more usable cc's per pound 

• Excellent spreading quality 

• Makes advance buttering possible 

• Saves time — Speeds service 

• Increases sales — Profits per pound 

ordernow! OdeW's Antiydrous BUTTERfat 

is available from authorized distributors . . 

Coast to Coast — write for name of 

distributor that is serving your territory. 

ODELL CONCESSION SPECIALTIES 

MAIN OFFICE: 

P.O. BOX 280 

CALDWELL, IDAHO 83605 

TEL: 208-459-8522 

CO. 

MILWAUKEE OFFICE: 

1109 N. MAYFAIR liOAD 

MILWAUKEE, WISCONSIN 5322S 

TEL: 414-774-8487 

NEW EQUIPMENT AND DEVELOPMENTS 


More than two years in development, 

the IMPAK system will be introduced 

initially on board DC- 10 and L-1011 aircraft. 

The all-new system, which will be manufactured 

at Redlake's Santa Clara, Calif., 

facility, will include high powered Xenon 

lamps, fully automatic projection focus and 

automated rewind, as well as Super 8mm 

cassettes that incorporate film with dual 

magnetic sound tracks—an unusual feature 

for Super 8. 

The IMPAK system was designed specifically 

for aircraft use. The machine 

weighs less than 90 pounds (fully loaded 

with cassette and film) and is fully portable. 

Edward H. Wolk, Inc., Introduces 

KLER-KOTE, a New Film Lubricant 

Edward H. Wolk, Inc., manufacturers of 

replacement parts, motion picture equipment 

and accessories, has introduced a new 

film lubricant, KLER-KOTE. 

KLER-KOTE serves as a coating agent 

that enables the film to pass through the 

film gate and trap of the projector effortlessly 

and quietly. The company reports 

that KLER-KOTE has been proven effective 

on all types of projectors with outstanding 

results. 

Application to the flat surface of the 

film is unnecessary with KLER-KOTE. 

Molecular action coats the film through 

the application 

of a small amount of lubricant 

on the edge of the full upper reel. 

oz. 

KLER-KOTE comes in a convenient 4 

can with applicator. 

New Intermission Time Clock Film Shell 

Available Through H & H Color Lab 

A new 11-minute intermission time clock 

film shell is available through the Sun 

Film Service Division of H & H Color Lab, 

headquartered in Tampa, Fla. 

The new time clock shell features a 

complete snack bar products presentation. 

The presentation includes new photography 

covering all standard food, popcorn, soft 

drink and candy items. The film has been 

designed so that theatres can plug in short 

films for special products such as pizza, 

etc. In addition, several public service 

messages have been incorporated in the 

trailer. 

Unlike some of the intermission time 

clock packages that have been put together 

previously, the new H & H product utilizes 

all live action photography. 

The film is designed to add extra sales 

to the intermission period at drive-in and 

indoor theatres alike. The filler portion of 

the film features all new music with electronic 

image animation. Colored lights form 

a constant swirling montage and respond in 

time to the music. An electronic oscilloscope 

trace pattern also compliments the 

action of the multi-colored background. 


CONDENSED INDEX OF PRODUCTS 

Page 

ACOUSTICAL WALL COVERING 

Soundiold, Inc 29 

ATTRACTION BOARDS i LETTERS 

Bevelite-Adler 20 

Sign Products — 

_ 

33 

Wagner Sign Service 24 

AUTOMATION 

Cinemeccanica 13 

BOXOFFICES 

Selby Industries, Inc. 34 

BOXOmCE ADMISSIONS SIGNS 

Dura Engraving Corp. 18 

BUTTERCUPS FOR POPCORN 

Supurdisplay, Inc. /Server Sales, Inc 31 

BUTTER OIL FOR POPCORN 

Odell Concession Specialties Co., Inc 34 

BUTTER SERVERS 

Supurdisplay, Inc. /Server Sales, Inc 31 

CARBONS 

Lorraine Arc Carbons Div., Carbons, Inc. 33 

CARBON SAVERS 

Cali Products 

3I 

CONCESSIONS STANDS 

Manley, Inc 29 

DRIVE-IN CAR COUNTER 

Drive-In Theatre MIg. Co. . 

EPRAD, Inc 

g 

ZZZZZZ 2 

DRIVE-IN THEATRE DESIGN 

Drive-In Theatre Mfg. Co 8 

Selby Industries, Inc. .. 

34 

U.S. TRAD Corp ZIIIZI' 25 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne of Omaha, Inc 7 

D

aboui PEOPLE / 

H & H Color Lab, located in Tampa, 

Fla., has taken on an added identity in 

readying itself for the '73 drive-in season 

with the formation of Sun Film Service, 

the new name for the company's Special 

Films Division. 

The new organization has been set up 

primarily for the production of merchant 

ad trailers and intermission films for drivein 

theatres, including snack bar and food 

films, special films and titles—either silent 

BOXOFFICE-MODERN THEATRE 

z 

and PRODUCT 

or sound. 

Sun Film Service division compliments 

H & H Color Lab's under-one-roof processing 

facility with the addition of animation 

equipment, a type setting department, 

a lithographing department and additional 

darkrooms for short roll printing and loop 

printing. 

Delays suffered in past years on trailer 

production were often caused by the problem 

of setting type for the titles and the 

time it took to make up Kodalith negatives 

for production. The new typesetting department, 

which utilizes art type, a varityper 

with 22 fonts of type, and handset type 

with a repro press, is expected to minimize 

such title delays. In addition, a newly in- 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

stalled Goodkin stat and negative camera 

offers in-plant production of the sheet film 

negatives used for title work. Two darkrooms 

have been installed, one for developing 

Kodalith sheet film negatives, and the 

other for short roll printing. 

The H & H sound department has been 

modernized for trailer production with the 

acquisition of Automatic Tape Control and 

Gates equipment to expedite the production 

of soundtracks. In the past, H & H always 

has offered its customers free background 

music appropriate to the ad that is narrated. 

Sun Film Service will continue this practice. 

Arthur Druien Jr., director of operations, 

and Lee Cox, sales manager, of 

Audio Visual Systems, Inc., were two of 

the hundreds of equipment people who 

gathered in Kansas City, Mo., last month 

for the United Motion Picture Association's 

16th annual Show-A-Rama convention. 

Both report they were very pleased 

with the turn out and interest shown toward 

the AVS booth at the trade show. 

Nome 

Position.. 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street 

Number.. 

Druien 

Cox 

City.. State Zip Code.. 

Fcid olong this line with 60X0FFICE oddress out. Staple or tope closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

ineatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.— faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

Fold along this line with BOXOFFICE oddress out. Staple or tape closed. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Konsos City, Mo. 

BOXOFFICE -MODERN THEATRE 


KANSAS CITY, MO. 64124 

In the past four years, Druien, who has 

13 years of experience in the field of 

electronics, has served AVS in the areas 

of development, production, installation, 

and service of theatre sound and associated 

equipment. 

Cox, a past member of the Electronic 

Representative Association, packs 10 years 

of experience in sales and marketing of 

electronic communications equipment. He 

formerly served as branch manager for 

Dixie Electronics, a manufacturer's representative 

firm in Jackson, Miss. 

Robert L. McClow has been appointed 

to the newly created position of manager, 

materials and logistics for the CATV Equipment 

and Installaition operation of GTE 

Sylvania, Inc., a subsidiary of General Telephone 

and Electronics Corp. 

According to Orville D. Page, general 

manager of the operation, McClow will 

have overall responsibility for vendor negotiations 

and material procurement at operation 

headquarters in New York City. 

McClow has been with GTE Automatic 

Electric Inc., in Northlake, 111., since 1957. 

and most recently served as an electronics 

purchasing agent. 

Sweetheart Branus, Consumer Division 

of Maryland Cup Co., has appointed John 

B. Daley to the post of regional sales manager 

for the Southwest. Daley will cover 

Texas, Oklahoma, Louisiana. Arkansas and 

New Mexico from his headquarters in 

Dallas. 


- 

— 

ADLINES & EXPLOITIPS 

ALPHABETICAL 

INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

mmmn 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWMANDISING IDEAS 

THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Redstone Drive-ins in 

Boston Area 

Stage Mock Academy Awards Poll 

Patrons of the Redstone drive-in theatres 

and several large stores in the Boston. 

Mass., area cast ballots last month for 

their favorite movie, actors and actresses 

Academy Awards contest that 

in a localized 

Redstone officials say could blossom into 

a nation-wide project in the years ahead. 

District managers John Nerich and Larry 

Nason organized and ran the contest, which, 

to their knowledge, was the only one of 

its kind conducted in the New England 

area. 

Every patron entering the theatre received 

an entry blank listing the nominees 

in various categories as selected by the 

Academy of Motion Picture Arts and Sciences 

as the industry's best for 1972. Participating 

stores circulated contest ballots by 

placing them in sacks along with each customer's 

purchase. 

Over 50.000 color-coded entry blanks 

(ballots) were printed for the contest. Local 

merchants adverti-sed on the back of the 

contest entry blank and absorbed the cost 

of the printing. At the bottom of the entry 

blank, there was a place for an entrant's 

name, address and phone number. This 

information will be used in setting up a 

mailing list. 

One hundred prizes, including a weekend 

at the Holiday Inn, season and single passes 

to any Redstone theatre in the area and 

free car washes, were given away courtesy 

of the participating local merchants. 

The contest was run to help promote 

the Academy Awards and the films that are 

shown at the Redstone drive-ins and hardtops, 

Nerich said. "Through this contest, 

we had hoped to stimulate an interest in 

the Academy Awards among the theatregoing 

and non-theatre-going public, and. 

in the long run, keep our theatres full of 

the movie-going public." 

'Billy Jack' Book Published 

Avon Books has published "Billy Jack," 

based on the screenplay written by Frank 

and Teresa Christina for the Warner Bros, 

motion picture hit. 

Tom Laughlin, who starred with Delores 

Taylor in the National Student Film Corp. 

production, wrote the introduction for the 

paperback edition, which is the first publication 

of "Billy Jack" in book form. 

REDSIONE ORIVE'IN IHEIIRES 

MNUIL mim tNlRDS CONIESI 

1«17l>>Pi OELIVCMAMCt 

•est ACTO* 0» TM« TEAM 

Ol. MANLOH aitAHDO 

G t MICHAEL CAINC 

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The Redstone drive-in theatres in the 

Boston, Mass., area afforded patrons 

the opportunity to cast their own 

Academy Awards ballot— for fun, of 

course— in a local contest organized 

and conducted by district managers 

John Nerich and Larry Mason. A 

photographic reproduction of the front 

side of the ballot appears above. 

Radio Campaign Launched 

By Commonwealth Circuit 

Commonwealth Theatres, Inc., reports an 

extensive radio campaign is now being conducted 

by the circuit with KOMA in Oklahoma 

City and KAAY in Little Rock, Ark., 

two nationally known *'rock" stations. 

Both stations boost their signal to 50,000 

watts of nondirectional power after sundown, 

and between them can be heard in 

every area where the circuit's oi>erations 

exist. 

Initiated as part of the "Fun Break 

Under the Stars" drive-in opening campaign, 

the radio tie-up will cover major Commonwealth 

promotions throughout the summer 

months. 

Now scheduled for radio saturation are 

the pre-Memorial Day marathons in late 

May plus a host of other special events 

and multiple theatre bookings. 

Film Monster Visits 

Small Florida Town 

Mr. and Mrs. Bob Cannon, who have 

been entertaining patrons at their small 

Alimar Theatre in Live Oak. Fla., for many 

years, received a visit recently from a most 

unusual screen personality. 

Much to the surprise and delight of Alimar 

patrons, "Zaat," a hideous seven-foot 

monster which appears as the central character 

in 

a new horror science-fiction film of 

the same name, appeared out of a dim corridor 

in the theatre. 

After an exciting appearance outside the 

theatre, word of the creature's arrival 

spread through the town like wildfire. A 

traffic jam, somewhat unique in Live Oak's 

history, resulted as motorists and pedestrians 

of all ages crowded around to get a good 

look at the unusual visitor. Producer-director 

Don Barton had taken the precautionary 

measure of placing the horrible film monster 

in a strong, steel-reinforced cage in front 

of the theatre. In actuality, though, it was 

the monster, not the public, that was being 

protected. For inside the black, gruesome 

head and body of Zaat was a very human 

monster star. Wade Popwell of Jacksonville, 

Fla. 

The concealed actor was restricted to approximately 

30-minute intervals inside his 

heavy monster disguise due to the intense 

heat generated by his body as a result of 

the lack of proper ventilation. Cannon 

periodically led him into a theatre anteroom 

so the suit could be removed for a few 

minutes of relief. 

The rural citizens of Live Oak responded 

heartily to Mr. and Mrs. Cannon's showmanship 

in bringing both Zaat, Barton and 

the creator of the monster suit, Ron Kivett, 

to town by giving the Alimar capacity 

crowds on the weekend nights "Zaat" was 

screened. 

Woman Wins S-A-R Boat 

Mrs. Bess Eldridge of the Spring and 

Rancho Theatres, Spring Hill, La., was the 

winner of the luxurious 15'/2-foot Glastron 

boat offered as one of the top prizes at 

the recently completed Show-A-Rama 16 

convention in Kansas City, Mo. United 

Artists made the tie-up to promote James 

Bond's forthcoming "Live and Let Live." 

The boat, which is similar to the one in the 

film, has a 65 h.p. Evinrude motor and will 

be delivered to the city of the winner. 

BOXOFFICE Showmandiser :: April 16, 1973 — 51 — 1

— 

Iioulish Goings-On 

eflect Bygone Era 

('ou might say it was a case of old time 

wmanship brought back to life, as Arthur 

Irios, manager of the United Artists TheiQ 

Long Beach, Calif., employed a 

ic made popular in the early days of the 

ustry—^what he calls a "horror-able" 

motion—for his theatre's attraction, 

lildren Shouldn't Play with Dead 

ngs." 

lince the movie deals with ransacked 

ves, ghouls, psychotic characters and 

screaming meamies. the ushers dressed 

ghouls, complete with "Orville the Aw- 

' 

death marks and dripping graveyard 

d, and Andrios was made up as Count 

icula. A permit was secured from the 

ig Beach Police Department in order 

t a hearse could be parked outside the 

itre during the promotion. 

Ghoulish" candy was featured at the 

eshment stand, while a magician mystii 

patrons in the lobby. Strobe lights 

hed brightly in the lobby, creating the 

ression that everything was going faster 

1 it actually was. 

This seemingly lovable wolf paid a personal 

visit to the Acquarius Theatres 

IV in Dallas, Texas, during the engagement 

of "Brother of the Wind." He was 

accompanied by his owner, Darlene 

Walkins {kneeling, left). Also pictured 

are two young patrons. Kay Carter, 

and Lucie Watkins. 

Manager's Daughter 

Fills Role as 'Alice' 

The playdate for "Alice's Adventures in 

Wonderland" resulted in an interesting piece 

of showmanship by manager Harold Boudreaux 

of the Charles Cinema in Lake Charles, 

La. 

"Our first idea was to find a rabbit," 

Boudreaux said, "the bigger, the better." 

The Downtown Mall Association had a sixfoot 

rabbit it uses at Easter time. Boudreaux 

obtained use of the giant rabbit for the 

price of spending a Saturday on the mall 

advertising "Alice's Adventures in Wonderland." 

This was not a hard decision at all 

for Boudreaux since he had planned to ask 

permission to use the Mall in the first place. 

With the rabbit secured for use in the 

promotion, Boudreaux set out to find an 

"Alice." His wife made an apron out of an 

old sheet and blue tape to resemble the one 

Alice wore in the movie. His daughter, 

Vickie, agreed to appear as Alice. 

Boudreaux gave away 20 books, 20 records 

and free passes to coincide with his 

promotion of the film. "We visited as many 

places as we could in order to attract attention 

for the movie," Boudreaux reported. 

"On the days we weren't set up somewhere, 

îm 2m §9mTim 

RK\ F.H'XfJF: 

DRACOLA 

TO.MBMATO JUICK 

ICE COFi-'IN 

SCREAM SODA 

SLIME AID 

COLD DIER 

KICOKMOItnS MILK 

CLAM SIIROUDER 

CREMATORY SOU I' 

FltOII Tin: CBVPT: 

CHICKEN IN A CASKET 

SALIS-RLRV STEAK 

MAUSOLEUM CHOULLASH 

ilANDKURGER 

CORfSE ON HIE COlt 

KRANK'N SI KIN 

ORVILU: 

Yvur Wcdur 

AUIOPSIOCA rtJDDlNG 

PALLBKAKI'V PIE 

1-LlNEniI.I.A KYCSCRhAM 

CHOCOLATE CADAVEHETTtS 

••('IIII.DKICN SlK)Ur,l>,\T PLAY 

«1TH DKAI) IIIINCS" 

CflMlîG TO THIS TiiLflffi SCON! 

"he menu was filled with all kinds of 

raveyard goodies, served to all ghouls 

•t the slab bar during the showing 

i "Children Shouldn't Play With Dead 

"hings" at the United Artists Theatre 

1 Long Beach, Calif. 

f a patron was lucky enough to have 

/ived the goings-on in the lobby area, 

was invited into the "funeral parlor" 

theatre itself—^where flowers were bankeverywhere, 

caskets were in view and an 

anist played dirges for additional atmosre. 

In the pit, between the curtain and 

first row of seats, rows of tombstones 

imed wickedly in the spill light from 

screen. 

^drios also made use of a giant searohit 

that scanned the endless aight sky. 

'George!' Object of Artwork 

At Rosemead IV Theatres 

"George!" was the object of an art contest 

between thirteen elementary schools in 

the Rosemead, Calif., area as part of a promotion 

package sponsored by the Rosemead 

Four Theatres and its manager, Conneley 

Davidson. 

The contest, open to children in the first, 

second and third grades, consisted of either 

drawing, painting or coloring the best St. 

Bernard dog. 

The first prize winner received a pass to 

a movie at the Rosemead Four Theatres for 

his or her class and teacher. Free pojxorn 

and Cokes also were furnished by the theatre. 

Three art teachers from one of the local 

high schools in the area served as judges 

for the contest. Twenty-two classes responded 

to the contest with their colorful 

pictures of "George!". 

Flashing Light Stirs Interest 

An ambulance was stationed in the lobby 

of the Foord Theatre in Stellerton, N. S., 

as a publicity attraction for the playdate of 

"Where Does It Hurt?". 

Manager David King placed a mannequin, 

made up to look like it was receiving a 

blood transfusion, on a stretcher next to the 

ambulance. A revolving red light flashed in 

front of the theatre, 

among the 

helping to up curiosity 

patrons. 

A local drug mart donated 1,000 Band- 

Aids, which were attached to specially 

printed post cards used to promote the engagement 

and the mart. In return, the mart 

granted permission for a campaign display 

to be placed in 

the store. 

A six-foot rabbit accompanied Vickie 

Boudreaux (second from left), daughter 

of Harold Boudreaux, manager of the 

Charles Cinema in Lake Charles, La., 

in a heart-warming piece of showmanship 

for "Alice's Adventures in Wonderland." 

Vickie portrayed "Alice" in 

the local bally. 

we put Alice and the rabbit on the steps of 

the theatre," he said. "We got quite a few 

double looks." 

On Valentine's day, Boudreaux took the 

rabbit and Alice to visit with school children 

in the area, who were busy having traditional 

Valentine's day parties. 

"You can always find a way to have a 

good time while you try to make money at 

Boudreaux commented. 

the boxoffice," 

MGM Records Announces "Slither" Single 

A single of the main theme from Metro- 

Goldwyn-Mayer's new comedy thriller, 

"Slither," is being rushed into release by 

MGM Records. The theme was composed 

and conducted by Tom Mcintosh. 

52 BOXOFHCE ShowmaacUser :: April 16, 1973

— 

— 

. 

Exhibitor has his say 

Lancaster's Excellent 

In 'Ulzana's Raid' 

"Ulzana's Raid" (Univ)—This is so 

publicize 

good I'm amazed they didn't 

it more! Lancaster's still excellent and 

Bruce Davison is getting better with 

every show. We played it Sunday, 

Monday and Wednesday. Weather: 

good. 

ARTHUR K. DAME 

Scenic Theatre 

Pittsfield, N. H. 

AVCO EMBASSY 

The Man Who Had Power Over Women 

(Avco Embassy)—A terrific film beautifully 

done with Rod Taylor and best friend so 

great together. It's a good story and the 

love scenes are beautiful. The bank scene 

is hilarious. Our turnout was not too good. 

My people would have preferred a western 

or an R-rated film. Played Sunday and 

Monday.—B. J. Towriss, Capitol Theatre, 

Princeton, B. C. Pop. 3,000. 

CINERAMA RELEASING 

Soul to Soul (CRC)—Wilson Pickett, Ike 

& Tina Turner Revue. In three days, five 

people saw the whole show. It was just plain 

bad. Don't play it. Played Sun., Mon., Tues. 

Weather: Cold.—Larry R. Turner, Belmond 

Theatre, Belmond, Iowa. Pop. 2,400. 

M ETRO-GOLDWYN-MAYER 

The Jerusalem File (MGM)—A wonderful 

film—exciting color, good acting, and 

a touching story. Nicol Williamson and 

Donald Pleasence are great. Our patrons 

liked it! Played Sunday and Monday.—B. J. 

Towriss, Capitol Theatre, Princeton, B. C. 

Pop. 3,000. 

NATIONAL GENERAL 

The Life and Times of Judge Roy Bean 

(NGP)—This picture is not one of Paul 

Newman's best, but it does warrant a better 

write-up by the press. It is slow at times, 

but it also manages to hold your attention. 

We played it for two weeks with fair business. 

Weather: fair to cold and stormy. 

Bob Arcand, Paris Cinema, West Springfield, 

Mass. Pop. 28,000. 

The Little Ark (NGP)—The picture was 

a "good" family picture. What more could 

you ask for—love, devotion, dedication, 

etc., but our gross was horrible. It's beginning 

to seem like a "G" picture has to have 

Walt Disney's name on it. And then, too, 

we competed against "The Red Pony" on 

TV. Played Friday thru Sunday. Weather: 

cool.—E. E. Frye sr.. Canton Theatre, Canton, 

Mo. Pop. 2,500. 

The Revengers (NGP)—A really terrific 

western with great scenery and color. William 

Holden and his band of men were 

outstanding. Holden seems to get better 

with age. Played Thursday thru Saturday. 

B. J. Towriss, Capitol Theatre, Princeton, 

B. C. Pop. 3,000. 

20TH CENTURY-FOX 

M*A*S*H (20th-Fox)—In forty years of 

show business I have never seen a print like 

the one we just played. It was such a good 

picture, but the paid customers could not 

see it because it was so badly scratched. 

There was not one clear spot in the six 

reels! It is really sad for an exhibitor to have 

to show this kind of film on the screen. You 

other exhibitors beware—the number of the 

bad print is No. 180 of "M*A*S*H."— J. 

Edelstein, Lybba Theatre, Hibbing, Minnesota. 

Pop 20.000. 

WARNER BROS. 

Chisum (WB)—A good John Wayne 

movie that we just played too late. That's 

the history of our life—too late! Played it 

Wednesday, Friday and Saturday. Weather: 

good.—Arthur K. Dame. Scenic Theatre, 

Pittsfield, New Hampshire. Pop. 2.300. 

The Cowboys (WB)—This was ridiculous 

and immoral. John Wayne seems to be 

caricaturing himself these days. We had fair 

weather and played it Wednesday through 

Saturday.—L. F. Adams, Cinema Theatre, 

Georgetown, British West Indies. Pop. 10,- 

000. 

Deliverance (WB)—^This ran March 2 

through the 15th and we had to turn people 

away on the first weekend. Business was so 

good partly because of the fact that the 

picture was made in the northern Georgia 

mountains. It's the best gross we've had 

since 

"The Godfather" and, of course, Burt 

Reynolds always pulls them in.—Tommy 

Carter, Village Theatre, Carrollton, Georgia. 

Pop. 22.000. 

Woodstock (WB)—It's been around before, 

but we still did better than average 

business. Teens and young adults really 

came out. Played Friday, Saturday and Sunday. 

Weather: Fair.—Tom Younk, Ford 

Theatre, Waterford, Wise. Pop. 2,500. 

'K. C. Bomber' Ideal 

Small Town Feature 

"Kansas City Bomber" (MGM), 

with Raquel Welch, Kevin McCarthy 

and Helena Kallianotes, is ideal for a 

small town. We had good business, 

playing it Friday and Saturday, in spite 

of the snow and ice. 

New Theatre 

England, Arkansas 

BOXOFFICE Showmondiser :: April 16, 1973 — 53 — 

TERRY AXLEY 

TO: 

WriU 

YOUR REPORT OF THE PICTURE YOU 

HAVE lUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHBITOHS 

— Right Now 

The Exhibitor Has His Say 

BOXOmCE, 825 Van Brunt Blvd.. 

Title 

Comment 

Days of 

Weather 

Title 

Comment 

Days of 

Weather 

Tide 

Comment 

Days of 

Weather 

TiUe 

Comment 

Days of 

Weather 

Exhibitor 

Theatre 


Week Played 

Week Played.. 

Week Played.. 

Week Played.. 

Company.. 

CompanT. 

Company.. 

Company 

Population..

BOXOFFICE 

BAROMETER 

TTiis chort records th* perfonmnce of current attractions in the opening week of their first runs in 

the 20 liey cities checked. Pictures with fewer than five engagemeats ore not listed. As new runs 

ore reported, ratings ore added and overages revised. Computation is in terms of percentage in 

relotioa to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the grocs ratings above or below that mark. (Asterisk * denotes combinotion bills.) 

mm^Ms. 

> 

o 

trt 

m^^^mm:^^ 

70SS nOth Street (UA) 

ung Winston (Col) 100 600 300 175 225 200 300 335 200 200 250 450 200 100

V i%. u 1 li SUUKINl3fUIi'£i 

An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and minus 

signs indicate degree of merit. Listings cover current reviews regularly, (g) is for Cinemascope; ® Panavision; 

® Technirama; ® Other Anamorphic processes. Symbol (j denotes BOXOFFICE Blue Ribbon Award; All 

films are in color except those indicated by (b&w) for black & white. Mortion Picture Ass'n (MPAA) ratings: 

El —General Audiences; PG—All oges odmitted (parental guidonce suggested); (H— Restricted, with 

persons under 17 not admitted unless accompanied by parent or adult guardian; (g—Persons under 17 not 

admitted. National Cotholic Office for Motion Pictures (NCOMP) ratings: Al —Unobjectionable for General 

Patronage; A2— Unobjectionable for Adults or Adolescents; A3—Unobjectionable for Adults; A4 Morally 

Unobjectionable for Adults, with Reservations; B—Objectionable in Part for All; C—Condemned. Broodcasting 

and Film Commission, National Council of Churches (BFC). For listings by company, see FEATURE 

CHART. 

I2eview digest 

AND ALPHABETICAL INDEX 

Very Good; + Good; - Fair; — Poor; = Very Poor. In the summary H is rated 2 pluses, — as 2 minuses. 

II 

—A— 

4553 Across llOtb Street 

(102) Cr UA 

Adversary, The 

(110) C Audio Brandon 

4531 Alf 'n' Family (100) C Sherpix 

Alliance for Progress 

(108) PoliL TricontinenUI 

4548 And Hope to Die (99) M-Doc MGM 

Anotlier Nice Mess 

(66) Satire Fine Films 

4528 Asphyx, The (98) ® Sus . . Parauon 

4542 Assassination of Trotsky, The 

(103) Hi CRC 

Asylum (100) Doc Rokinson 

4545 Asylum (88) Ho-Sus CRC 

4550AyantiI (140) C UA 

—B— 

4571 Baby. The (85) Sus Scotia Int'l 

Bad Barbara (92) Sex Sherpix 

4528 Bad Company (93) W Para 

4566 Baron Blood (90) Ho AlP 

4567 Baxter! (100) CD NGP 

Belated Flowers (100) Mele Artkino 

4565 Black Caesar (92) Ac Melo AlP 

Black Fantasy (78) 0.. Impact Films 

4544 Black Girl (97) D CRC 

4557 Black Gunn (94) Ac Col 

4561 Black Mama, White Mama 

(87) Ac AlP 

4529 Blue Money (93) Sex Crown 

4557 Bone (92) D Jack H. Harris 

4575 Booby Trap 

1- 8-73 C ± 

(92) Sus Boxoffice Int'l 

BroUer of the Wind 

(S7) OD-Ad Sun Int'l 

4577 Brother Sun, Sister Moon 

(121) fj Hi Para 

4527 Cancel My Reservation (99) C ..WB 10- 

4531 Carry On Doctor (95) C AlP 11- 

4527 Case of the Naves Brothers, The 

2-72 

(97) Hi (biw) Europix 10-• A3 

4559 Cesar and Rosalie (110) C Cinema 5 1- 19-73 A4 

JBJ 

456S Charlottes Web (94) An-M ..Para 2- 26-73 El Al 

4547 Child's Play (100) (B D Para 12-U-72 

PG A3 

16-72 Bl A3 

4532 Chloe in the Afternoon (97) C . . Col 10- 

Circus Girls 

(30) Doc Walter Gutman 12 

4580 Class of '44 (95) ® C-D WB 4- 

4554 Confessions of Tom Harris 

(90) Bio Gateway 1- »-73 PG A3 

Corpse Grinders, The 

(72) Ho Geneni 10- 9-72 

4534 Countess Dracula (93) Ho 20th-Fox 10- 23-72 

Country Girl 

2-72 

• 6-72 

(65) Sex Melo..Hollyvn>od Cinema 10-• 4562 Crazies, The (103) Ho Cambist 2- 5-73 

4572 Creeping Flesh, The 

(92) Ho Columbia 3- 12-73 

4537 Crescendo (83) Mele WB 11- 

4564 Cries and Whispers 

(95) D New World 2- 12-73 e A4 

Cruel and Unusual Punisknant 

(15) Dec (b&w) Bailey 1 

—D— 

4532 Darwin Adventure, The (91) 

(g Hi 20th-Fox 10- 16-72 m A2 

4539 Daughters of Satan (90) Ho UA 11' 13-72 IS c 

4532 Deadly Trap, The (90) Sus ....NGP 10- 16-72 PG A2 

4545 Deathmakers, The 

(93) Sus Gamalex 12 4-72 

4559 Dirt Gang, The 

(BB) Motorcycle D AlP 1- 

4529 Dirty Dan's Women (90) My . . Howco 10- 

4539 Dirty Little Billy (93) W ....Col U- 

4542 Discreet Charm ef the Bourgeoisie, The 

(100) ® Satire 20th-Fox 11- 

. 

4570 Doctor in Trouble (90) C Hemisphere 3- 

4537 Dracula A.D. 1972 (95) Ha ..WB 11- 

4531 Dulcima (96) Melo . . .Cinevision 10-1 

2-72 

6-72 

m A2 

PG A3 

• 4-72 

9-73 PG 

22-73 

m A3 

PG B 

+ ± H 

+ ± 4+ 

+ -H- -H 

tt + 

-f +. H 

+ + 

+ 

HI A3 + 

PG A3 

A3 

-29-73 IB C 

+ + 

+ ± 

ff + H 

+ 

+ + = 

+ ± - 

-t- 4- -f 

+ + 

H 

+ + -I- 

-I-

, Limbo 

' 

Limit. 

< Lolly-Madonna 

EVIEW DIGEST 

D ALPHABETICAL INDEX +. Very Good, + Good; ± Foir; - Poor; = Very Poor. In the summary ++ is roted 2 pluses, — os 2 minuses. 

a s 

s s a - •=- < S = & U •2E 

h- ce I- a a:.= z z 

Ma 

dig) d) Hi Univ 4- 2-73 PG A3 

1 Life and Times of Judge Roy Bean, 

The (120) ® Ac NGP 12-U.72 PG A3 + 

(112) D Univ 11-20-72 PG A3 + 

The 

(90) (g D ....Cannon- New Era 12-18-72 PG A3 

I Little Laura and Big John 

(52) Ac-Melo Crown 4- 9-73 El 

XXX 

(103) ® D MGM 3- 5-73 PG B 

Lono Goodbye, The (112) ® Cr UA 4- 2-73 H A4 

Lost Horizon (150) ® M ..Columbia 3-19-73 Bl Al 

Love (Szerelem) 

(92) D (b&w) Georse Gund 10-16-72 Al 

Love Minus One 

(94) D Multi-Pix Ltd. 1-22-73 e 

Love, Swedish Style 

(53) C Screencom Infl 2-26-73 

Ludwij (173) ® Hi MGM 3-19-73 m A4 

—M— 

Mack, The (110) D Cinerama 3-26-73 [H 

Mad Love (252) D New Yorker U-27-72 

Man of La Mancha 

(135) ® M UA 1-15-73 PG A3 

Hanson (S4) Doc Merrick Infl. 12-11-72 

Mechanic, The (95) Ac UA 11-27-72 PG A3 

Miss Leslie's Dolls 

(85) Sex- Ho World-Wide 3-12-73 m 

Molly and Lawless John 

(95) W Producers 1-15-73 PG 

Money, Money, Money (115) CRC 4- 9-73 H 

Moonwalk One 

(96) Doc Peretz W. Johannes 12- 4-72 Q| Al 

Morning After, The 

(78) Sex My Mature 9-18-72 

Muthers, The 

(74) Sex Melo ..Hollywood Cinema 10- 2-72 

—N— 

Naked Countess, The 

(86) D Crswn Infl 2-26-73 El 

Necromancy (82) Ho CRC 10-23-72 PG A3 

Nelson Affair, The 

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-ERNATIONAL 

sr Racing With Joy 

Ac..S(p72 

erson. Ton; Cardoza 

facet Flats Ho.. 

ton 

Mondt-Flne .Ac. 

in to 

radlne 

Riders (86) Cycle. 

Jonn/' West, Lindsay 

i»!n' Woman 

Ac. May 73 

asm, Mike Mosley 

I Ilk Wood (90) F.. Mar 73 

JS RELEASING 

(83) ..Sex Melo. .S«p72 

Fonest, Paul Tobors 

Ill's Daughter 

C. Sao 72 

irp. Fred Zotts 

; F. BAILEY FILMS 

d Unusual Punishment 

Irw Jan 73 

FILMS 

' 

zies (103) ..Ho.. Mar 73 

(86) C. .Sep 72 

nMmpson. Jack Mullaney 

QBE 

nb (90) D..Dec72 

Chaplin, Per Oscarsson 

5 

B (92) . . . .Doc. .Aug72 

iceman (87) C. 

OpMr, Zaharla narifal 

Id Rosalie 

C. Dec 72 

angiiflge) 

itand, Romy Schneider 

DAVIS PRODUCTIONS 

mes That Nashville 

84) CM..0ct72 

one, Sh* Wooley 

'IX 

! (75) Sex C. Aug 72 

ENTERPRISES 

The Wild Girl 

Ad. .Sep 72 

b 

MISCELLANEOUS 

s Ghost (93) Ho. .Nov 72 

er Brooivs 

& the Vixens 

it 

LEISURE MEDIA 

©I Love You Rosi (90) . . 

Ad.. Apr 73 (Hebrew-language) 

on 

MIchal Bat-Adam 

lections (87) Sex. May 73 

V. Talie Cociirane 

ter (95) Ac-Ad..Jun73 

an Pre.scott 

(96) Ad Jul 73 

Rgan. Snnny Listnn 

INMENT VENTURES 

dventures of Zorro. The 

Sex-Satire. Sep 72 

(98) Ac..May73 

L.T. FILMS 

itman, Connie Stricltland 

d Blood Show, The 

Ac-Ho. .Jun73 

FILMS 

idaunhter (86) ... Mar 73 

b, Chris Hnhhpll 

) D . . Dec 72 

ELTER FILMS 

Vivos 

irt b&w . . . .Doc. .Mar 73 

4TURES mrL 

riors Ac. Nov 72 

mm, Barbara O'Nefl 

K ASSOCIATES, LTD. 

Terror (90) Sus. Dec 72 

Jlshop. .Arell Blanton 

V FILMS 

J the Switchblade, 

6) Nov 72 

ns of Tom Harris 

(Japanese-language) 

Bio. Jan 73 Shin Shahnrl 

(119) Mar 73 

tcr. Steve Forrest 

f Billie Blue 

Rel . . May 73 

FILMS 

gy of the She-Devils 

Ho. .Jan 73 

In, Tom Pace 

PACIFIC INrL 

lad (..) A.. Mar 73 

Angara, Frandne York 

NE FILMS 

ils (99) Jan 73 

son. Van Tenney 

FILAAS, LTD. 

aved ( . 

Nino Manfredl, 

:let. (Cassandra Frencb 

llnaira ( . ) . . D . . Dec 

mot. 

. 

I'>8nk Martin. Karen 

Alley (..) . -C. Dec72 

aentlno. HaJ) 

< His Wacky Taxi 

C. Jan 73 

n, Frank Sinatra jr.. 

Rtl. 

Date 

HALLMARK RELEASING 

aThe Last House on the Left 

(91) Melo. Nov 72 

David Hess, Lucy Oranttum 

SBom Black D. . 

JACK H. HARRIS 

©Bone (95) D. Sep 72 

Yapbet Kotto, Andrew Duggan 

HEMISPHERE PICTURES 

©Revenge (90) Sep 72 

.loan Collins, James Booth 

©Devil's Niglitmare (90) Ho Dec 72 

Krik Blanp. -lean Servats 

©Doctor in Trouble (..) C Dec 72 

l>Blle Phllllpi, Koben Morley 

HORIZON FILMS 

3 On a Waterbed (SO) Nov 72 

©Miss Leslie's Dolls 

(85) Sex-Ho. .Mar73 

Salvador Ugarte 

©Stepdaughter, The 

(86) Melo.. Mar 73 

Monie Eniis. Chr\s Huhbell 

©Zaat (100) SF-Ho..Mar73 

Dave Dlckerson, Sanna RInghaver 

IMPACT FILAAS 

©Black Fantasy (78) ..0 Nov 72 

Jim Collier. Ellle Ftscallnl 

INDEPENDENT-INrL 

©Gang Girls (8«) Ac. Aug 72 

Oiol Chick Morgaii 

©Women for Sale 

(82) Sex. Aug 72 

©Blood of Ghastly Horror 

(..) Ho..Dec72 

John Carradlne, Tommy Kirk 

INDEPIX RELEASING 

©Scream Bloody Murder 

(93) Sus.. Jan 73 

Fred Holbert, l«Igh Mitchell 

©World's Greatest Lover 

(87) C . . 

Mar 73 

Stan Ross, Marvin Miller 

INT'L PRODUCERS CORP. 

©The Contract 

(85) Sex Melo. .Sep 72 

Brwo Pradel, Charles Soiitbwood 

©Exchange Student 

(90) ® C. Oct 72 

Louis l)e Funes, Martlne Kelly 

J-C1NEMAX INrL 

©Rip-Off (90) CD. Sep 72 

Don Scardlno. Ralph Endersby 

. 

. Feb 73 

LEVITT-PICKMAN 

©Heat (100) Satire .. Oct 72 

Sylvia Miles. Joe Dallesandro 

LIMA PRODUCTIONS 

©Little Miss innocence 

(79) Sax.. Jan 73 

©Wet Lips (SO) Sex..Jun73 

©Steel Arena (99) ...Ac. Mar 73 

Dusty Rus-sell, Laura Brooks 

©Truck Stop Woman (..) ..Aug 73 

MAGUS FILAAS 

©The Corruptor 

(..) Ac-Ad.. Oct 72 

SF-Sex. .Dec 72 

©Virgin Planet . . . 

MANSON DISTRIBUTING 

©Sex and the Office Girl 

(80) Sex.. Oct 72 

Mary Worthington, Lee Korl 

MATURE PICTURES 

©High Rise (66) Feb 73 

Tamie Trevor, Richard Hunt 

MULTI-PIX, LTD. 

©Love Minus One (94) ..D.. Feb 73 

Jill Janssen, Mark Bond 

NEW YORKER FILAAS 

The Flavor of Green Tea Over 

Rice (115) C..Feb73 

Priest and the Girl, The 

(87) D.. Mar 73 

Paulo Jose, Helena Ignez 

NOR'WEST PROD. 

©Alaska, America's Last Frontier 

(110) Doc. Oct 72 

©Vanishing Wilderness 

(90) Doc. Jan 73 

PARAGON PICTURES 

©The Asphyx (96) ® ..Sus.. Oct 72 

Itnbert Stenhens. Robert Powell 

©Kill Me With Kisses 

(100) C. Nov 72 

Ugo Tovnzxl 

(Selected Engagements) 

©When Women Played Ding Dong 

(95) C. Nov 72 

Nadla Casslnl. Honard Bon 

©Terror In 2-A (91) ..Sus.. Jan 73 

Raf Vallone. Angelo Infantl 

©She'll Follow You Anywhere 

(92) C. Mar 73 

Keith Barron, Kenneth (>ile 

Rcl. Date 

©Million Dollar Rwsom 

(99) Ac. Hay 73 

Robert Woods. John Ireland 

©Commando Attack 

(92) Ac. May 73 

Michael Rennle, Bob Sullivan 

PREMIER PRODUCTIONS 

©Private Parts (86) ..Ho.. Oct 72 

Ayn Ruymen, Lucille Benson 

PYRAMID ENTERTAINMENT 

©Garden of the Dead 

(76) Ho.. Sep 72 

Phil henneally, Duncan McLeod 

©Grave of the Vampire 

(87) Ho.. Sep 72 

William Smith. Michael PataH 

©Closest of Kin (86) ..Sex.. Oct 72 

Jay Scott, Maddie Maguire 

©Convicts' Women (82) Sex.. Nov 72 

Harvey Ooss, Ralph Walnwrl^t 

©The Black Bunch 

(78) Sex.. Dec 72 

(Tladys Bunker, Betty Barton 

©Heterosexualis 

(76) Sex. .Dee 72 

Caleb Goodman, Donna Melissa 

©Dr. Carstairs' 1869 Love Root 

Elixir (88) Sex.. Jan 73 

Marsha Jordan, Lucy E3Iers 

©Keys (75) Sex.. Jan 73 

Barbara Mills, Ann All 

©Roadside Service 

(75) Sex.. Jan 73 

Carolynn Willis. Deedee Bryson 

©Sweet Jesus, Preacher Man 

(110) Ac. Mar 73 

Roger B. Mosley, WHlIam Smith 

©Slavery 1973 

(105) Sex Doc. Apr 73 

R, A. ENTERPRISES 

©Sins of Rachel 

(94) Sex Melo. Mar 73 

Ann Noble, Bruce Campbell 

HAROLD ROBBINS INrL 

©Outside In (90) D..Seo7? 

Darrel Larson, Heather Mendes 

ROBERT SAXTON FILAAS 

©How Did a Nice Girl Like You 

(88) C. Dec 72 

Barb! Benton, Hampton Fancher 

©Island of Lost Girls 

(85) At.. Mar 73 

Brad Harris 

©The Gorilla Gang (89) . . May 73 

Albert Lieven. UschI (Tlas 

©The Halfbreed (90) ..W.. May 73 

Lex Barker. I*Ierre Brlce 

©Naked Evil (SO) . . . .Ho. .May 73 

Anthony AInley. Suzanne Neve 

©The Blue Bordello (92) ..Jul 73 

.ludy Winter. Werner Peters 

Aug 73 

©The Aranda Affair (118) . . 

Alain Noury, Doris Kunstmann 

SCA DISTRIBUTORS 

©Class Reunion 

(85) Sex Mela.. Oct 72 

Marsha Jordan, Sandy Ouy 

©The Snow Bunnies 

(85) Sex Melo.. Oct 72 

Marsha Jordan. Sandy Cuy 

SCOTIA INrL 

©Baby, The (85) . . . .Sus. .Apr 73 

Anjanette Comer, Ruth Roman 

SCREENCOM INTERNATIONAL 

©Love. Swedish Style 

(83) C..Mar73 

SHERMART DISTRIBUTING 

©Wild Honey (95) .. .Sex. .Mar 73 

SOUTHERN STAR 

PRODUCTIONS 

©A Day at the White House 

(92) Sex C. Aug 72 

©Brother on the Run 

(90) Ac. Mar 73 

Terry Carter, Owen Mitchell 

SUN INTT. 

©Trap on Cougar Mountain 

(94) OD-Ad 

Keith Lanen, IMe Luaen 

©Brother of the Wind 

(87) Doc. Jan 73 

TRANSVUE 

©The Incredlbli Challenge 

(95) D.. Sep 72 

Michael Oalg, Bva Semi 

©Premonition (90) .. .Sus. .Sep 72 

Orl Crow, Tim Ray 

©Rainbow Bridge (108) M.. Sep 72 

.llml Hendrix, Pat Hartley 

TRICONTINENTAL 

Alliance for Progress 

(108) Pollt..Feb73 

TWI NATIONAL 

©Women of Stalag 13 

(92) Ad.. Oct 72 

Sally Mar, Perry Page 

WALTER READE 

Ten From Your Show of Shows 

(92) C. Feb 73 

I Sid Caesar, Imogene Ooca 

DOCUMENTARY FEATURE REVIEW 

I Am a Dancei 

Baiiet 

© 

Cinevision (Special) 93 Minutes Rel. Mar. '73 

Why Rudolf Nureyev is the ballet world's superstar 

is very much in evidence in this filmed record 

of four of his performances and a peek at his offstage 

life. Following the film's British success, U. S. 

distributors Sam Lang and J. Arthur Elliot are releasinp 

"I Am a Dancer" on a roadshow basis 

through their Cinevision Films. The limited showings 

should make "Dancer" a must-see item for 

ballet fans and others who regard Nureyev in a 

class by himself. The Nureyev philosophy is revealed 

only sparingly in John Percival's narration, 

as spoken by Nureyev and by Bryan Forbes, who 

also co-directed. Director Pierre Jourdan concentrates 

on the performer more than the personality 

and there are many fascinating closeups (some of 

the rehearsal scenes are so tight that the principals' 

heads are cut off). Excerpts from three ballets are 

seen, Nureyev dancing with Carla Pracci in "La 

Sylphide," with Deanne Bergsma in Glen Tetley's 

modernistic "Field Figures" and with Lynn Seymour 

in "The Sleeping Beauty." Sir Frederick Ashton's 

"Marguerite and Armand" is shown complete, 

using multiple images, with Nureyev's favorite 

partner, the ageless Dame Margot Fonteyn. Produced 

by Evdoros Demetriou for EMI Film Productions. 

Color by Movielab. 

Rudolf Nureyev, Margot Fonteyn, Carla Fracci, 

Lynn Seymour, Deanne Bergsma, Glen Tetley. 

FOREIGN-LANGUAGE FEATURE REVIEW 

Tragedy in French 

Phedre 

English titles © 

Altura Films 90 Minutes Rel. Mar. '73 

Greek tragedy is extremely stylized and director 

Pierre Jourdan's version of the Racine classic, based 

on William Packard's Alexandrine translation, is 

both stage-bound and static. Interest in the Clem 

Perry/ Altura Films International release is apt to 

be limited. Marie Bell, once of the Comedie Francaise, 

enacts the role of the tormented Phedre, 

enamored of her stepson Hippolyte (Claude Giraud). 

He in turn loves Aricie (Tania Torrens), a 

captive. The king, father to Hippolyte and husband 

of Phedre, is thought dead. When Theseus (Jacques 

Dacqmine) proves to be alive, tragedy takes its toll. 

The film is mainly a series of monologues by the 

characters. Acting is good and Packard's rhyming 

English titles are beautiful in themselves but the 

pace is too slow for average consumption. Jourdan, 

who also directed Nureyev's "I Am a Dancer," has 

an eye for beauty, as evidenced in Michel Kelber's 

Eastman Color photography. Nicole Stephane produced 

the Ancinex Films Du Valois-Galba Films 

production. 

Marie Bell, Claude Giraud, Jacques Dacqmine 

Tania Torrens, Mary Marquet, Jean Chevrier. 

SEXPLOITATION FEATURE REVIEW 

Fleshpot on 42nd Street 

Sex Drama 

William Mishkin 81 Minutes Rel. May '73 

The law of averages suggest, that at least one 

sexploiter per year is outstanding. So far in '73, 

this is the one. Shot in and around New York (including 

Staten Island) by writer-director-photographer 

Andy Milllgan, the Mishkin release is superior 

in the acting and story departments. The dialog 

is exactly right, with a nasty word for Nixon, 

blacks, Irish Catholics, the police, etc. Diana Lewis 

does a great job as the hooker who finally finds 

real love but loses it just as quickly, while Lynn 

Flanagan has many funny moments as her transvestite 

friend. The uninhibited cast also features 

Bob Walters as the nice guy who falls for Lewis, 

and Joe Powers as the hard-working man she loves 

and leaves; both are better than the normal types 

found in sex films. Only the Eastman Color photography 

is below standard, marrina; an almost 

classic example of a sleeper in its field. Audiences 

for skin films will find "Fleshpot" on the soft core 

side and may feel that the sex nlay is secondary 

to the story itself. Those looking for something out 

of the ordinary can find it here. Milligan, alsr 

adept in the horror field, could go to bieger and 

better things and bears watching. William Mishkin 

was the producer. 

Diana Lewis, Lynn Flanasran, Bob Walters, Dorin 

McGough, M. A. Whiteside. Joe Powers. 

BOXOFFICE BookinGuide :: April 16, 1973

— 

Opinions on Current Productions 

Feature reviews 

Symbol © denotes color; © CinemoSeope; (J) Ponovislon; ® TechnironM; ® other onomurohic processes For story synopsis on each picture, see raven* lid*. 

SCORPIO PG Spy |rama 

United Artists (7308) 114 Minutes Rel. Apr. '73 

The Central Intelligence Agency condones murder and 

other nasty practices as its operatives go about killing 

each other off to make the world safe. This is the premise 

of the David W. Rintels-Gerald Wilson screenplay, baêd 

on a story by Rintels, from wrhich Michael Winner has 

made "Scorpio." No one is to be trusted, from stars Bui-t 

Lancaster and Alain Delon on down to aged bellhop Morgan 

Farley, who may be an overage procui-er or a CIA 

man himself. The main theme is highly controversial 

and exploitable—and exhibitors can make the most out 

of it. Such an indictment of the government could cause 

a great deal of word of mouth, in addition to creating a 

situation which can lead to censorship. With an involved 

plot and an ending which leaves many questions unanswered, 

the film may be thought of as a thinking man's 

thriller. Some of the dialog and the acting prompt 

other reactions. Combining location shooting in Vienna, 

Paris and Washington, D. C, a name cast which also includes 

Paul Scofield, Gayle Hurmicutt and John Colicos 

and a high quota of action and violent death, "Scorpio" 

should find approval among general audiences, particularly 

those who don't believe the CIA is really like this. 

A Mirisch Corp. -Scimitar Film production. Technicolor. 

Burt Lancaster, Alain Delon, Paul Scofield, John Colicos, 

Gayle Hunnicutt, J. D. Cannon, Joanne Linville. 

J63-2. 

5 FINGERS OF DEATH m "f" °T 

Warner Bros. (247) 104 Minutes Rel. Mar. '73 

The newest movie craze has been launched with a 

mighty roar as Warners presents the first of the martial 

arts pictures to receive a major release. Based on first 

returns, the film is expected to equal or surpass the 

amazing gross of "Super Fly." Exhibitors are hereby advised 

to cash in as soon as possible. National General has 

two Chinese-made martial arts films awaiting release 

and Warners has completed the first American drama of 

that genre, all three starring Bruce Lee. "5 Fingers," shot 

in the Hong Kong studios of Run Run and Runme Shaw, 

has no names but the cast includes a wealth of actors 

adept in all forms of Oriental self-defense. As directed 

by Cheng Chang Ho with the assistance of martial arts 

instructors Liu Chia-jung and Chen Chuan, the film is 

an amazing display of athletic ability as coordinated by 

the participants and by the use of off-screen trampolines 

and slow motion photography. One man can fight an entire 

regiment, even if he is unarmed against knives and 

swords. The action is violent, but never sadistic until one 

man has his eyes plucked out. For three-quarters of the 

Chiang Yang script, the encounters are spirited and fun; 

the concluding reels highlight brutality. English dubbing. 

DeLuxe Color and wide screen. 

Lo Lieh, Wang Ping, Wang Chin-Feng, Nan-Kung Ksun, 

Tien Feng, Tung Lin, Chin Chi-Chu. 

FAMILY HONOR 

Cinerama ( ) 97 Minutes 

Crime Drama 

© 

Rel. Apr. '73 

Shot mainly in the Bronx with a cast of unknowns, 

this film about a vendetta between a family of Italian 

policemen and the Mafia has an air of realism to it. The 

most remarkable aspect of the film concerns its star, 

Antony Page, now a professional actor after a career of 

crime which resulted in seven and a half years in prison 

on various charges (drugs, armed robbery, etc.). Producer 

and scripter Louis Pastore, who also plays one of the 

syndicate accountants, based the story on his own experiences. 

Documentary director Clark Worswick switches to 

fiction here and catches the true flavor of the setting. 

The story tends to be overly involved and there are long 

stretches without action. The violence isn't too explicit, 

although one or two sequences apparently account for 

the R rating. With the Mafia a very exploitable topic, 

particularly since last year, there should be enough interest 

to warrant good patronage. Pi'ocessed in color by 

EUE/ Screen Gems, the Rocinante production features 

rock stars Leslie West and Corky Laing as gunmen. If the 

acting seems too intense at times, most people can accept 

the fact that real life emotions can be exaggerated also. 

"Family Honor" has its theme as the main selhng point. 

Antony Page, James Reyes, Vera Visconti, Dick Casel, 

Lauren Simon, William Faxton, Bob Bonds. 

Aveni 

-216) 

n 212 

1 

BOOK OF NUMBERS M 

b'^'K^"""" 

Avco Embassy 80 Minutes Rel. Apr. '73 

The first Brut Production to receive major release is 

a personal film by noted actor Raymond St. Jacques. He 

is the star, producer and director of a comedy-drama 

about a black numbers operation in a small Arkansas 

town during the Depression. Larry Spiegel's screenplay, 

based on the novel by Robert Deane Pharr, is an interesting 

look at a piece of rui'al Americana from the black 

angle. In execution, the editing and the overall production 

hurt its effectiveness. With a shaved head to simulate 

baldness and his hair grayed, St. Jacques is a perfect 

father figure as the shrewd numbers man who'll go 

to great lengths to protect the operation and the people 

involved. As his young apprentice, Philip Thomas is quite 

good, while singer Freda Payne is adequate in her film 

debut in a straight role. Dallas was the location used and 

the feeling of a small Southern town in the '30s is caught 

to an admirable degree. The cars and the costumes tend 

to vary from early to late Thirties while a group of lobby 

cards from 1938 films make the year in which the action 

takes place hard to pinpoint. An extraneous nude scene 

apparently merited an R, the violence not being overdone. 

Max Kleven coordinated the stunts, and an unusual 

screen credit lists Cosmetics by Polly Bergen. Color. 

Raymond St. Jacques, Philip Thomas, Freda Payne, 

Hope Clarke, D'Urville Martin, Gilbert Green. 

DIRTY MIND OF YOUNG SALLY '« Comedy Fant«y 

Boxoffice Int'l 94 Minutes Rel. April '73 

Continuing to cast about for off-beat premises, storywise, 

Harry Novak's Boxoffice International Pictures 

seems to have found as topical and tempting a theme as 

could be plucked from Page One in many years. Buckalew 

directed and wrote, telling, entertainingly indeed, 

of a determined young lady (Sharon Kelly) who develops 

a "bootleg" radio empire of her own. using a mobile 

broadcasting unit to outdo Just about every radio sextalk 

show in the market; she goes the "opposition" one 

better by describing in intimate detail some of her Usteners' 

sex fantasies, the while keeping one step ahead 

of pursuing law-enforcement agencies. The National 

Ass'n of Broadcasters is concerned, increasingly, with 

this latter-day trend (it was a prime topic at NAB's recent 

national convention) , and, fittingly, this new release 

should prove controversial, in a non-legal manner, just 

about anywhere. Miss Kelly does nicely in the key role, 

her sequences involving sex fantasy certain to be subject 

of word-of-mouth promotion, especially in the bigger 

cities where like-themed air shows have drawn enormous 

ratings. It looks like a boxoffice winner. 

Sharon Kelly, C. D. La Fleure, Cliff Bradley, James 

Mathers, Angela Carnon, Jay Pe Jones. 

DC 

We i 

HIV 

rfOW 

vie p' 

Write- 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST 

PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITOHS. 

USE THE BLANK ON REVERSE SIDE 

-Right Now 

lust Paste It on a 6< Government Postcard and Mail. 

4582 

The reviews on these pages may be filed for futur* reference in any of the following ways (1) In any standard three-rtng 

loose-leaf binder; (2) individually, by company. In ony standard 3x5 card index file; or (3) in the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The kiMer, inchiding a veer's supply of booking and doily record sheet*, 

may be obtained from Anocloted Publicotton*, 825 Van Brunt Blvd., Kansas City, Mo. 64124 for $1.50 poetaga poM. 

BOXOFHCE BookinGuide :: April 16, 1973 4581

1 the 

1 with 

RDYrippTrF n^ntrir.n.îA^ inunent 

Company 

nne 

Position 

leatre 

Type Patronage.. 

ty:. State. Zip Code alag L 

.Oct 

THE STORY: "Dirty Mind of Young Sally" (Boxoffice) 

Sharon Kelly, a strikingly beautiful red-headed secretary 

working in a Los Angeles radio station, suddenly 

decides that the job is not exciting enough. She gets an 

engineer to help her start her own "underground" show, 

the program content stressing sexy music, plus ad-libbing 

dialog designed to stimulate sex-conscious listeners. Because 

of the show's very nature, she has to resort to 

"bootlegging" the "package" over the aii-, with the use 

of a mobile broadcasting unit. This, she feels, will keep 

her one step ahead of law-enforcement agencies. Sharon's 

success, immediate and overwhelming, leads her to begin 

acting out listeners' sex fantasies, Sharon describing in 

intimate detail everything she is doing to the background 

of the music. 

EXPLOITIPS: 

An immediate concern of the National Ass'n of Broadcasters—as 

evidenced at the organization's recent national 

convention in Washington—is the burgeoning development 

of sex-talk shows, both in independent and 

network-affiliate atmospheres. Get local broadcasting 

spokesmen to discuss the merits for the broadcast-print 

media. 

CATCHLINES: 

Young Sally Has a Message for You—Sex Has Its 

Moments! . . . You're On—the Air; Turned On—Like 

Nothing You've Ever Experienced! ... As Frenzied a 

Show As You'll Ever See!

, 

: 30f per word, minimum S3.00. CASH WITH COPY. Four consecutive insertions Jor price 

s. When using a Boxoffice No., figure 2 additional words and include 50c additional, to 

:osf oi handling replies. Display Classified, $25.00 per Column Inch. CLOSING DATE: 

y noon preceding publication date. Send copy and answers to Box Numbers to BOX- 

S. 825 Van Brunt Blvd., Kansas City, Mo. 64124. No commission allowed. 

HELP WANTED 

DIATE OPENINGS for Drive-In 

rs and Assistant Managers in all 

5. Rapidly expanding circuit. Good 

vacations, hospital insurance, 

haring. Send photo and resume 

irting sclary requirements to lohn 

h Davis Theatres, Inc., 311 - 11th 

3es Moines, Iowa 50309. All replies 

itial. 

RAL MANAGEH WANTED for 

e, N. C. territory. 13 theatres, 

ioor and drive-ins. Prefer younger 

ith general theatre experience. 

)pen. Send resume and references. 

3, 2895. 

rHE MANAGERS. Due to expcmth 

conventional and drive-in openne 

established Florida company, 

t employee benefits. Mail backinformation 

to Perry Reavis, Ir. 

Federal Theatres, P. O. Box 8412 

nlle, Fla. 32211. 

DA CIHCUIT has openings for exd 

drive-in and hardtop managers, 

ringe benefits. Send resume and 

photograph to Boxoffice, 2915. 

POSrTIONS WANTED 

FRIDAY" to circuit head or as 

supervisor, knowledgeable all 

theatre operation, projection to 

ons. Will relocate east or mideast. 

oxoffice, 2908. 

RTISING MANAGER. All media, 

>n, exploitation and theatre adtion. 

25 years experience. Salary 

plus benefits. EMPLOYED. Box- 

916. 

rRE MANAGER: 25 years experi- 

Large conventionals, drive-ins. 

e immediately. 148 N. Arcadia, 

.n, Kentucky 40503. (606) 277-0569. 

;CT GENERAL MANAGER for 

Age 30. Any location considered 

3, 2919, 

JSINESS 

OPPORTUNITIES 

small 

OPPORTUNITY for aggressive, 

IS young man or couple to lease 

wants to retire. State quals. 

tion to buy old established supply 

Owner 

Boxoffice, 

2907. 

LENS 

REPAIR 

apoir all Cinemascope and prime 

Low prices on request. Boxoffice, 

POPCORN MACHINES 

lAEES OF POPPERS, caramel corn 

)nt, floss machines, sno-ball ma- 

Tispy Korn, 120 So. Hoisted, Chi- 

1. 60606. 

SOUND PROJECTION 

\INTENANCE MANUAL & 

ITHLY SERVICE BULLETINS 

IE TO BETTER PROJECTION AND 

REPRODUCTION.—Compiled for 

rs. Managers, Projectionists, Thea- 

:uits. Simplified, PRACTICAL INlONS 

you can easily understand 

^-to-do it!" . . . Repair and service 

ND OLD Projectors and Theatre 

Systems. Save $$ in repair bills. 

1 screens, lenses, arc and xenon 

rectifiers, generators, speakers, 

ty, amplifiers, many schematics on 

iquip^. Also automation equipment, 

iddition to the Loose-Leaf Manual, 

d you Servicing Bulletins for one 

'he practical Loose-Leaf Service 

contains over 165 pages; size: 8V2 

:ies. The price? Only S9.95. Shipped 

(Cash, check or P.O. Order—No 

(19 years Technical Editor of 

H THEATRE). Over 35 years of ex- 

;. 20 years publishing technical 

ESLEY TROUT, Editor, Boss Bldg., 

X 575, ENID, OKLAHOMA 73701. 

TICE :: April 16, 1973 

EQUIPMENT FOR SALE 

BERNZ-O-MATIC IN-CAH HEATERS. Exclusive 

factory authorized sales, service 

and ports. STANFORD INDUSTRIES, 311 

Waukegan Ave.. Highwood, 111. 6C040 

(312) 432-0444 

REBUILT . . . Simplex XL, Century 

booth, all makes, models. Boxoffice, 2867 

35MM PROJECTION BOOTHS FOR THE 

ECONOMY MINDED EXHIBITOR. COM- 

PLETE. $1,500.00, Boxoffice, 2840. 

FOR SALE: 9 HOLE LOMMA indooroutdoor 

golf court. Cost new $2850. Will 

sacrifice for $2300. Phone 1 (217) 748- 

6995. 

NEUMADE ENCLOSED six 24" reel cabinets, 

$75.00; Neumade motorized rewind 

table, foot control, Icfrge reel holder, 

$165. ()0; Ashcraft Cinex Special lamphouses, 

135 amps., beautiful, $1150.00 pair; 

National Ventarcs CJetarcs) lamphouses, 

new cold reflectors, beautiful, $2250.00 

pair. NO lUNKl STAR CINEMA SUPPLY, 

217 West 21st St., New York 10011. 

TWO BRAND NEW KOMPAK Passimeters 

manufactured by Perey Turnstiles. Originally 

$500.00 each. Buy both for price of 

one. Write Newport Shopping Center, 

P. O. Box 399, Newport, Kentucky 41072. 

HOLMES 35mm PORTABLE PROJECTORS, 

Dair. Amplifier, speaker, miniature Strong 

lamps, rectifiers, all new. $2,100.00. Area 

code (817) 773-3236 or 938-2644. 

PAIR OF 3Smm HOLMES TYPE 8 PRO- 

JECTORS less lenses. Pick up in person 

for $800.00. Phone 273-1924. Worth more. 

John R. Stegmoyer, 114 E, Poplar St., 

Lebanon, Pa. 17042. 

EQUIPMENT WANTED 

USED EQUIPMENT bought and sola 

Best prices. Texas Theatre Supply 915 

So. Alamo, San Antonio, Texas 7B20b 

MAIN DRIVE, pivot shaft, for Western 

Electric 209 or 1211 soundhead. Scenic 

Theatre, Pittsfield, N. H. 03263. 

HOLMES, 35mm portable projectors, 

Model 8, constant speed with Mazda lamp. 

Also one Simplex portable projector. Write 

or call James Shecfly, 115 Lake Elizabeth 

Dr., Columbia, S. C. 29203. Phone 754- 

0744. 

TOP PRICES PAID—For soundheads, 

lamphouses, rectifiers, projectors, lenses 

and portable projectors. What have you? 

STAR CINEMA SUPPLY, 217 West 21st St., 

New York 10011. Phone (212) 675-3515. 

FILMS 

FOR SALE 

16mm FILMS. Postcard brings baigjin 

list. Ingo Films, P.O. Box 143, Scranton. 

Pa. 18504 

16mm FAMOUS CLASSICS. Illustrated 

catalog 25o. Manbeck Pictures, 3621-B 

Wakonda Drive, Des Moines, Iowa 50321 

FILMS WANTED 

COLLECTOR WANTS any good 16mm 

prints. Whitney, Box 886, Grand Cayman, 

British West Indies. 

WANTED: I6mm and 35mm films. All B 

westerns, serials. Mitchell Schaperkotter, 

Box 4492, Memphis, Tennessee 38104. 

BUSINESS STIMULATORS 

BINGO CARDS, $5.75M, 1-75. Other 

lames available. Off-On screen. Novelty 

^mes, 1263 Prospect Avenue. Brooklyn 

New York. (212) 871-1460 

Build att«ndanc« with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles. 

Calif 90005 

BINGO CARDS DIE CUT. 1-75, 1500 

^Combination. Different color, 500 in each 

package. $5.75 per thousand. Premium 

Products, 339 West 44th St., New York. 

N. Y., 10036. Phone; (212) CI 6-4972. 

CUfliiinG HOUS( 

THEATRES FOR SALE 

WE SELL THEATRES. Joe Joseph, Theatre 

Broker, P.O. Box 31406, Dallas 75231. 

Phone (214) 363-2724 

FOR SALEl Excellent adult theatre building 

in Moline, III. Terrific value at $75,- 

000.00. Write Midwest Theatres, 8816 Sunset 

Blvd., Los Angeles, Ca. 90069 for information 

DRIVE-INS AVAILABLE. Required. Bovilsky, 

34 Batson Street, Glasgow, Scotland. 

DRIVE-IN THEATRE: Falls City, Nebraska. 

Needs new owner, poorly managed. 

Excellent terms available. Land contract 

7.5% interest. Call L. M. Thomas, (402) 

435-7565 or (402) 477-5271 or write Ball 

Real Estate Co., 4444 "O" Street, Lincoln, 

Nebraska 68503. 

TWO EXCELLENT THEATRES, same 

town, Pittsburgh area. Drawing area, 

150,000. Write Boxoffice, 2891. 

TROPICAL ISLAND. I6mm theatre on 

Anguilla Island in the West Indies, 110 

miles east of St. Thomas, Virgin Islands. 

6,000 population, no competition. $50,000.00 

cash. Joe Joseph, Box 31406, Dallas 75231. 

300 SEAT THEATRE. Small college town, 

northwest Ohio. Newly redecorated, brick 

building. Family operation. Two bedroom 

dwelling. $40,000.0(5 Box 167, Van Wert, 

Ohio 45891, 

ULTRA MODERN 750 car drive-in in 

Michigan, with $50,000.00 home. Owner 

retiring to Florida. Capri Drive-in, Box 

180, Rt. 5, Coldwater, Michigan. 

FOR SALE: Fully equipped, growing 

Simi Valley—Thousand Oaks, California 

area, (213) 662-5482. 

THEATRES WANTED 

DHIVE-IN THEATRES WANTED! Boston 

based theatre circuit seeks to acquire 

drive-in theatres anywhere in U. S. TOP 

DOLLAR PAIDI Write Boxoffice, 2750 

WANTED TO BUY OR LEASE: Indoor or 

outdoor. Contact Mike Kutler, 2108 Payne 

Avenue, Room 212, Cleveland, Ohio 44114. 

(216) 696-4110. 

WANT TO BUY OR LEASE indoor theatres 

in Missouri or Texas. Give complete 

details. Boxoffice, 2889. 

THEATRE REMODELING 

CINEMA DESIGNERS, INC., builders of 

contemporary theatres, can remodel your 

old theatre or build you a new one. Complete 

turnkey project. Write for free brochure: 

1245 Adams St., Boston, Mass. 

02124 (617) 298-5900, 

DRIVE-IN 

THEATRE CONSTRUCTION 

SCREEN TOWERS INTERNATIONAL: Ten 

Day Screen Installation, (817) 642-3591, 

Drawer P, Rogers, Texas 76569. In Canada, 

contact local General Sound & TTieatre 

office or (506) 657-6220. 

MISCELLANEOUS 

FIREWORKS: Commercial and Display. 

Catalogs $1.00. Buckeye Fireworks, Box 

2705. Akron, Ohio 44301. 

COMPLETE NEWSPAPER ADS of all film 

releases. One to 70 sauare inch slicks or 

negatives. Some real classics. Inquiry 

must be on letterhead of interested party. 

Boxoffice, 2897. 

COMPLETE THEATRE UST of the entire 

United States including Alaska and Hawaii. 

Comes complete in hard cover with 

theatre name, address, city and state, zip 

code, owner or affiliate, and number of 

seats. Also have same information for 

Canada. List for United States, $200.00. 

List for Canada, $175.00. Send check or 

money order to Theatre Information, 2012 

Vinewood, Suite 2, Pueblo, Colorado 

81005. 

DON'T THROW ANYTHING AWAY . . . 

We buy movie posters, uncut pressbooks, 

stills, trailers, etc. Old—Current—Any 

Quantity. Also want set of door panels 

for "HELP." Cinema Attic, Box 7772, Philadelphia, 

Pa. 19101. 

THEATRE SEATING 

THEATBE CHAIR UPHOLSTERING! Any 

where, finest materials, LOW prices. Custom 

seat covers made to fit. CHICAGO 

USED CHAIR MART, 1320 So. Wabash 

Chicago, 60605. Phone: 939-4518. 

SPECIALISTS IN REBUILDING CHAIRS 

New and rebuilt theatre chairs for sale 

We buy and sell old chairs. Travel anywhere. 

Seating Corporation of New York 

247 Water Street, Brooklyn, NY., 11201 

Tel. (212) 875-5433. (Reverse charges). 

FIRST CLASS REBUILDING (ince 1934 

Arthur Judge, 2100 E. Newton Ave., Milwaukee, 

Wisconsin, 

NEW ENGLAND SEATING & CON- 

STRUCTION CO.. INC. 15 years experience 

covering the USA. Reconditioned 

used chairs. On location refurbishing. 

Specialists in installation and staggering. 

Sewn seat covers, all makes. Complete 

line fabrics and vinyls. Entire theatre 

equipment available. Call collect (617) 

442-3830, 33 Simmons St., Boston, Mass. 

02120. 

CHAIRS INSTALLED, REMOVED, RE- 

BUILT anywhere. We buy and sell chairs, 

used, rebuilt and new. Commercial Industrial 

Seating Co., 188 W. Randolph, 

Chicago, 111. 6(3601. Phone (312) 726-4671. 

300 self rising theatre seats. Extra thick 

padded backs. Extremely comfortable. 

Good condition. Off the floor. $5.00 each. 

Kansas City area, Boxoffice, 2918. 

FOR SALE: 400 Bodiform seats. Harry 

Melcher Enterprises, 3238 West Fond du 

Lac Ave., Milwaukee, Wise. 53210. 

Handy Subscription 

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Boxoffice-April.16.1973

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