BIFocals? - Henry Ford Health System

InF cus
A publication of Henry Ford OptimEyes * henryfordoptimeyes.com * Spring 2012
SEE OUR
SPRING
SAVINGS!
page 11
Bifocals?
Bygone! New
Progressives
Are Here
Spring Fashions
from Covergirl
& Timberland!
The Future Is Now:
Totally Wired Medical Records
Word kjshuqycg Search keijabn Inside!

contents
The Only Number You Need
for Healthy Eyes [page 10]
3 In 10 Weeks, Find a Stress-Free,
Pain-Free Life!
4 Spotlight on
Jason Johnson
5 Say Hello to These
Southgate
Eye Docs!
6 Your Medical Records:
Now Completely
Paperless!
Spring Savings:
In Season Now!
see page 11
from the directors
John Polanski
CEO, Community Care Services
This issue, I’d like to encourage every
reader to check out the Stress and Pain
Free Living Program at Henry Ford. It’s
an amazing, life-changing resource for
our community — but don’t just take my
word for it. One woman shares her
miraculous tale of recovery from pain on
the next page.
Curtis Wee, O.D.
Director of Optometric Services,
Henry Ford OptimEyes
Spring is very nearly here, which means
Michigan will soon be green again. HFO,
of course, is ahead of the curve: We’ve
already gone green. Our offices adopted
electronic medical records early to help
reduce paper consumption and better
protect your safety. Read more on page 6.
Nanette Michaels
Vice President,
Henry Ford OptimEyes
If you’re wearing or considering getting
bifocals, the article on page 9 is a
must-read. Thanks to advances in
manufacturing, a new type of progressive
lens is available that lets your vision shift
naturally from near to far. Our customers
and staff are already raving about them!
7 HFO’s New Covergirl and Timberland
Frames (Exciting Breakthroughs
in Fashion-Forward Eyewear!)
8 Diabetes and Your Eyes:
Focus on Retinopathy
Dearborn Grand Opening
a Huge Success!
9 New Progressive Lenses Provide
‘Astonishing’ Power, Say Wearers
spring
2012
Complete eye care and eyewear
from the experts you trust
Our ophthalmologists and optometrists are partners in your eye
health, providing comprehensive, coordinated care for your whole
family, at every stage of life. From well-vision exams, glasses,
contacts, and LASIK to the diagnosis and treatment of complex eye
diseases, such as cataracts, glaucoma, macular degeneration, and
diabetes, we are unique because we offer it all, close to home.
Call 1-800-EYE-CARE (1-800-393-2273) or visit
henryfordoptimeyes.com for a location near you.

In 10 Weeks, Find a
Stress-Free, Pain-Free Life!
Now in its fifth year, the Stress and Pain Free Living Program at Henry Ford
Health System offers community members with chronic health conditions —
such as back pain, headaches, anxiety, high blood pressure, and obesity —
the opportunity to take control of stress and pain.
“I went to the program with my arms crossed because I couldn’t believe this
could actually help,” says Connie Franklin, a Medical Charge Analyst at
Henry Ford Health System.
Connie has suffered from cerebral palsy, degenerative arthritis, and
stenosis of the spine. After receiving an interoffice email about the
program, she decided to give it a try.
“I was 54 years old and walking around like my aunt Lulu, who is 79. I had
three canes and a mobilizer at the time. I was looking for a better quality of
life for myself,” Connie says. “Participating in the program helped me let go
of a lot of personal stuff I didn’t know was compounding my physical health.”
“We help people identify any dysfunctional patterns in their lives contributing
to their pain and stress, and help them correct those patterns in a way that lets
them find substantial relief and can even eliminate certain conditions,” says Robert
A. Levine, Ph.D., Director of the Center for Integrative Wellness and Integrative
Wellness Research at Henry Ford Health System.
The 10-week program teaches people how to:
• Relax overly tense muscles in the body
• Release mental tension that contributes to stress and anxiety
• Correct dysfunctional walking, sitting or standing, and other daily activities
• Control their bodies’ responses to stress
Within just a month, Connie saw a reduction in pain and stress. She was
able to reduce her use of pain medication drastically, give up her
walking-assistance devices, and even take a five-day hiking trip
without using her medications.
In addition, the movement routines used in the program
helped Connie lose about 20 pounds.
Start Your
Journey to
Better Living
Today!
The Stress and Pain Free
Living Program is offered free of
charge to eligible individuals in
the Detroit-metro area. To find
out how to take part in this
life-altering program, visit
stressandpainfreeliving.com
and take a quick
informational survey.
“We teach people to do simple movements designed to
recognize muscles that are in excess contraction and burning
excess energy, and then release those muscles to become relaxed,”
explains Levine. “Relaxed muscles burn less energy, which helps
people experience less pain and fatigue and feel energized.”

Spotlight on —
Jason johnson
General Manager, Southgate Super Vision Center
| 1-800-EYE-CARE (1-800-393-2273)
4
Jason Johnson knows that the
Southgate Super Vision Center,
where he’s General Manager, is
not only part of a company. It’s
also part of a community. Reaching
out to his neighbors is important
to Jason, a Downriver native.
Recently, InFocus talked with
Jason about how he uses his job
to make a difference.
Q:
What was your
first taste of
community outreach at Henry
Ford OptimEyes (HFO)?
A:
All the HFO offices are
active in raising money for
Camp Erin Detroit. This is a
weekend-long camp for children
and teens who have experienced
the death of someone they love.
When I first joined the company,
back in 2009, I had a lifelong
friend, the mother of two little
girls, who was struggling with
cancer. She later passed away. It
meant a lot to think that our
raffles, bake sales, and other
fund-raisers were helping
families such as hers.
Q:
I heard that
you found a
creative way to get
your coworkers
involved. What did
you do?
A:
In 2010, when I was in
my previous position at
the Westland Super Vision
Center, I pledged to let the staff
shave my head if we raised a
certain amount of money for
Camp Erin. They made sure we
hit that goal!
Q:
A:
Have you started any
new community
projects at Southgate?
Last year, we participated in
Movember for the first time.
This is a month-long event
to raise awareness and
money for men’s cancer.
All the men in our office,
myself included, grew
moustaches. We also gave fake
moustaches to everyone who made
a donation, and we posted their
pictures on the wall. It was a
lot of fun for a worthy cause.
The proceeds went to the
Henry Ford Josephine Ford
Cancer Center – Downriver.
Q:
A:
Why is giving back so
important to you?
It’s the way I was raised. I
was adopted by parents
who already had two biological
children, but who decided to
adopt two more. I grew
up in a Downriver
community where
people really care
about their neighbors.
Now I’m working for a
company that encourages
its employees to get involved.
I consider myself very fortunate,
and I’m glad to have the chance to
give something back.
Come See Jason
and His Team!
To schedule an appointment at the
Southgate Super Vision Center, located at
18900 Eureka Road, call (734) 324-0996.

Say Hello to These
Southgate Eye Docs!
Meet two top-notch optometrists currently practicing at the
Henry Ford OptimEyes Southgate Super Vision Center.
Tim Guthrie, O.D.
Dr. Guthrie, Optometrist in Charge of the Southgate
Super Vision Center, was raised in Williamston, Mich.
He graduated from Ferris State University, and after
that went on to the Michigan College of Optometry.
Dr. Guthrie lived in Ludington, Mich., for eight years,
where he was in private and group practices before
joining Henry Ford OptimEyes in 2004. He and his
wife now live in Windsor, Ont., and have four children.
Dr. Guthrie’s interests include mountain biking,
golf, and travel.
Emily Elston, O.D.
Dr. Elston graduated from Central Michigan University
and the Illinois College of Optometry, and she’s a
proud member of the Michigan and American
Optometric Associations. When she’s not in the office,
Dr. Elston enjoys spending time with friends and
family, traveling to different countries, and her newest
interest — rock climbing!
*
Schedule an Appointment
at Southgate Today!
The HFO Southgate Super Vision Center is located at 18900 Eureka Road,
east of Allen Road. To make an appointment with Dr. Guthrie, Dr. Elston, or one
of their partners, call (734) 324-0996.
Follow Us on
Facebook!
Get daily updates on fun
events and sales by
connecting with us on
Facebook. Just go to
facebook.com/
henryfordoptimeyes,
and click the “Like”
button at the top
of the page.
henryfordoptimeyes.com |
5

Your Medical Records:
Now Completely Paperless!
When you think of your medical
records, what do you see? If you
imagine a stack of charts and
forms stuffed into a folder, think
again. Henry Ford OptimEyes
(HFO) is now one of the first
large optometric group practices
in Michigan to use an electronic
medical record (EMR). This
state-of-the-art technology
reduces errors and improves care,
while offering a greener
alternative to paper records.
Fewer Errors, Greater Efficiency
Moving to all-digital records
provides huge benefits for both
doctors and patients.
“Eye care is very numbersdriven,”
says Dr. Larry Olson,
Optometrist in Charge at the
HFO Troy Super Vision Center.
“The EMR allows us to do a
much better job of recording
information and greatly reduces
the risk of human error.”
The EMR also enables a more
efficient doctor’s office.
“We can eliminate a lot of
confusion that might have been
caused by being unable to read
someone’s handwriting or locate
records,” says Dr. Jackie Youn,
Optometrist in Charge at the HFO
Westland Super Vision Center.
“Now, everything we need is at
our fingertips.”
The ability to view a patient’s
entire medical history also helps
HFO doctors see trends more clearly.
“Some of my patient records
date back decades and can be
very complex,” Dr. Olson adds.
“With the EMR, I can pull up
your complete record and see,
at a glance, how things have
changed over the years. It’s
much more efficient than trying
to scan through pages and pages
of paper charts.”
Why You’ll Dig Digital
EMRs also make things faster
and easier for patients. For
example, HFO patients no longer
have to rely on handwritten
prescriptions. Now, our doctors
enter your prescriptions digitally
and transmit them directly to
the pharmacy.
Another major benefit is that
medical records no longer need to
be transferred between HFO
locations. All HFO doctors now
see exactly the same information.
The EMR will soon be linked with
the larger Henry Ford Health
System (HFHS) as well.
“There is a lot of overlap
between HFO and HFHS,” says
Dr. Olson. “A patient may be
referred to us for a diabetic eye
exam, for example, or we may
refer someone out for surgery.
In the near future, every doctor
in the system involved in the
patient’s care will have the same
complete picture of that patient.”
Trees Love It, Too
The new EMR is also eco-friendly.
Traditional medical records
generate about 10 to 12 pieces of
paper for every patient exam. The
EMR uses almost no paper at all.
That’s better for the environment,
and it reduces the need to store
thousands of paper records in the
office — freeing up space for new
instruments or exam rooms.
| 1-800-EYE-CARE (1-800-393-2273)
6
Are You Due for an Eye Exam?
Schedule it today by calling 1-800-EYE-CARE,
and see the EMR in action firsthand at your appointment!

HFO’s New
Covergirl and Timberland Frames
Ever wondered what would happen if
you combined the soft, feminine colors
of classic Covergirl makeup with the
latest breakthrough technology in
crafting eyeglass frames . . . to produce
a striking new look for girls and women
who wear prescription lenses?
The answer requires only a single
word, according to eyewear expert Arta
Isovski: “Wow!”
“Everybody knows about the
‘Covergirl look’ in makeup,” says
Isovski, Senior Brand Manager at trendy
Marcolin in New York City. “For millions
of fashion-conscious girls and women,
Covergirl means soft, fluid gracefulness
combined with bright colors and subtler
pastels to produce a uniquely
feminine effect.
“And now that same exciting look —
along with the latest in frame design
and manufacturing — has begun to
transform girls’ and women’s eyewear.
For anybody who wants to look terrific
in a pair of glasses, Marcolin’s recent
design breakthrough will be very good
news indeed.”
Updated recently, the new Designed
2 Fit line of Marcolin frames is the
result of a savvy collaboration between
the traditional Covergirl style and newer
design elements aimed at both
highlighting and softening larger facial
features. “These new frames feature
specially designed wider fronts and
expanded temple lengths to create
an aura of understated elegance,”
says Isovski.
“The really exciting thing about the
design breakthrough is the way it lets us
craft frames that emphasize the
wearer’s femininity,” she adds. “Thanks
to these new production values, younger
and older women alike can now own
highly affordable eyewear with eyecatching
appeal.”
Along with the new Covergirl-inspired
Designed 2 Fit line, Marcolin recently
unveiled a wilderness-oriented set
of Timberland frames for men.
Crafted especially for the
outdoorsman who loves to spend time
paddling a kayak or hiking a mountain
trail, the new frames “are all about
celebrating your relationship with the
environment,” says Isovski. “This exciting
line is for the outdoors enthusiast who’s
looking for eyewear that will last, while
also enhancing his vision as he chases a
rainbow trout along a rocky stream or
builds a fire in a forest clearing.
“The Timberland frames are both
comfortable and classic in shape.
They’re also durable, while leaving tons
of room for personal style. With their
longer temples and their laid-back but
stylish flair, this new collection of
Timberlands will speak volumes about
the men who wear them in the wild!”
*Plus, Don’t Miss The $10 Coupon!
Amp up your eyewear this spring with hot new frames from Timberland or Covergirl.
To save $10 on your purchase, bring the coupon on the inside back cover of this
issue of InFocus to any HFO location.
henryfordoptimeyes.com |
7

NEWS
FROM OUR
PARTNERS IN
OPHTHALMOLOGY
Diabetes and Your Eyes:
Focus on Retinopathy
Diabetes is the leading cause
of blindness in the U.S. It
increases the risk for eye
conditions such as glaucoma
and cataracts, as well as
diabetic retinopathy.
“Retinopathy, a common diabetesrelated
eye condition, affects the
retina — the light-sensitive tissue at
the back of the eye,” says Henry Ford
ophthalmologist Robert M. Levine,
M.D. “At first, patients may not have
symptoms. But over time, their vision
gets worse if the eyes’ blood vessels
swell and leak fluid or abnormal
vessels grow on the retina.”
If diabetic retinopathy is
identified early (see sidebar), vision
loss can be prevented. Controlling
your blood sugar, blood pressure,
and cholesterol levels can help.
However, if you have
retinopathy that’s already
progressed, the good news is
Henry Ford offers the latest
treatments, including:
• Injections — Two injectable
medications, Lucentis and Avastin,
have been shown in studies to
successfully slow the growth of
abnormal vessels that leak blood
and fluid behind the retina.
• Lasers — Advanced laser
technology can shrink abnormal
blood vessels.
• Surgery — A procedure called
vitrectomy may be performed to
remove excess blood and fluid.
Henry Ford Medical Group eye
surgeons use an approach that
doesn’t require stitches and that
results in better outcomes than
traditional surgery.
Henry Ford has one of the
largest centers in the country for
the screening, treatment, and
research of diabetes-related eye
diseases. To learn more or to
make an appointment with an
ophthalmologist, call
1-800-363-7575.
Catching
Retinopathy Early
In most cases, diabetic retinopathy can
be detected during a comprehensive dilated
eye exam. The American Academy of
Ophthalmology recommends the following
screening schedule:
> Type 1 diabetes: within five years of being
diagnosed with diabetes, then annually
> Type 2 diabetes: at the time you are
diagnosed with diabetes, then annually
> Pregnant women with diabetes:
during your first trimester
| 1-800-EYE-CARE (1-800-393-2273)
8
>
Dearborn Grand Opening
a Huge Success!
On November 14, 2011, Henry Ford OptimEyes proudly opened its newest
Super Vision Center in Dearborn.
The new Super Vision Center brings comprehensive eye care — including care
for kids — to the Dearborn community. An on-site, full-service lab means the Super
Vision Center can provide same-day glasses and fill most prescriptions, and the
optometrists and ophthalmologists staffing the Dearborn Super Vision Center are
here to treat complex cases and help people with conditions such as diabetes,
cataracts, and macular degeneration.
Here are just a few of the friendly team
members you’ll meet at Dearborn! L to R:
Michelle Neff, General Manager; Steve Kabara,
Manager; Deb Wiertalla, Manager; Shirley
Gelbart, Patient Advocate; and Dr. Nathan Harris,
Optometrist in Charge.
Stop By and See It! Walk-ins are always welcome at the new Dearborn Super Vision Center, located at 5500 Auto Club
Drive, south of Ford Road, in Dearborn. Or call (313) 562-8000 to schedule an appointment. The Super Vision Center is open Monday
through Friday, 8 a.m. to 9 p.m.; Saturday, 8 a.m. to 6 p.m.; and Sunday, 11 a.m. to 5 p.m.

Converse, John Varvados
10342M
New Progressive
Lenses Provide
‘Astonishing’
Power, Say Wearers
no lines!!
It’s official: HFO’s recently launched Ideal Advanced progressive lenses are poised
to become the gold standard for clarity and accuracy among savvy consumers.
{
*
“These newly engineered lenses
aren’t just better than the older
versions — they’re terrifically
better,” says Bill Dufort, HFO’s
longtime Director of Laboratory
Operations. “Thanks to an
exciting breakthrough in lens
design, your vision can now
shift effortlessly from one range
of distance to the next while
wearing glasses.”
According to the HFO optics
expert, these powerful new
progressives move the
prescription area of the lens
closer to your eye by putting it
on the back of the lens instead
of the front.
The result, says Dufort, is
“enhanced clarity, accuracy, and
visual comfort” that has
amazed eyeglass wearers in
recent tests.
“These new Ideal Advanced
lenses just came off the drawing
board a year ago,” says Dufort,
“but we’re already hearing from
amazed wearers who say they’ve
never experienced anything like
this before.
“The great thing about this
new lens-crafting technology is
the way it lets your eyes move
effortlessly from near tasks,
such as reading, to mid-range
tasks, such as working on a
computer, to long distance.”
Another benefit: wider fields
of vision in each distance range.
“The people who’ve been
wearing these new progressives
in tests have been astonished,”
says Dufort. “The typical
comment we’re hearing is:
I can’t believe the difference;
the wider viewing area is
remarkable for both
near and far vision.”
Designed without the
unsightly lines that appear on
traditional bifocals, progressive
lenses are increasingly
popular among modern,
fashion-forward consumers
who want to look good
while seeing well.
“The new Ideal
Advanced lenses combine
impeccable design with
state-of-the-art
fabrication methods,”
says Dufort. “The
results will amaze
wearers when they
get their first look
through these
new lenses.”
Available now, and
specially priced to be
affordable, the Ideal
!
Advanced progressives are
going to be in great demand,
says Dufort. “They say that
seeing is believing, and when
it comes to these new
lenses, that certainly
rings true!”
Try
Them on
Today!
Stop into the HFO location nearest you to
purchase the amazing Ideal Advantage lenses.
For a list of our Super Vision Centers — including
the new Dearborn location — check out the
back cover of this issue.
2012
TRUNK
SHOWS
TOP BRANDS • AMAZING DEALS!
#1. Farmington Hills > Thursday, 4/19
Christian Dior, Kate Spade, Armani,
Armani Exchange, Diesel, Gucci
#2. Dearborn > Thursday, 4/26
Flexon, Fendi ,Michael Kors, Sean John,
CK, Nautica
#3. Milford > Wednesday, 5/9
Helium, Float, Adrienne Vittadini
#4. Lake Orion > Thursday, 5/17
Skechers, Guess, Rampage, Wi liam
Rast, Candies, Gant
#5. Main Campus > Friday, 6/8
Flexon, Fendi, Michael Kors,
Sean John, CK
#6. Farmington Hi ls > Thursday, 9/13
Helium, Float, Adrienne Vittadini
#7. Port Huron > Thursday, 9/20
Skechers, Guess, Rampage, William
Rast, Candies, Gant
#8. Shelby > Thursday, 10/18
Jones NY Men’s & Women’s, Lucky,
Converse, John Varvados
#9. Southfield > Thursday, 10/25
Gucci, Christian Dior, Kate Spade
#10. Main Campus > Friday, 11/9
Helium, Float, Adrienne Vittadini
#11. Troy > Saturday, 11/10
Flexon, Fendi, Nike, Airlock
#12. Lake Orion > Thursday, 11/15
Jones NY Men’s & Women’s, Lucky,
Henry Ford OptimEyes
655 West 13 Mile Road, Suite 200
Madison Heights, MI 48071
facebook.com/henryfordoptimeyes
SUPER VISION CENTER LOCATIONS
Open Monday through Friday 8 a.m. - 9 p.m. Saturday 8 a.m. - 6 p.m. Sunday 11 a.m. - 5 p.m.
NEW!
DEARBORN*
(313) 562-8000
5500 Auto Club Drive
(south of Ford Road)
ROSEVILLE*
(586) 294-0120
32600 Gratiot
(south of 14 Mile Road)
SATELLITE CENTERS
SOUTHGATE*
(734) 324-0996
18900 Eureka Road
(east of A len Road)
STERLING HEIGHTS*
LAKESIDE
(586) 247-5910
43910 Schoenherr
(south of Ha l Road)
DETROIT*
LAKE ORION
HENRY FORD HOSPITAL
(248) 693-3380
(313) 916-3226
684 South Lapeer Road
2799 West Grand Blvd. (north of Clarkston Road)
DETROIT*
MILFORD
HENRY FORD MEDICAL CENTER (248) 684-1229
(313) 387-8800
516 Highland Ave.
7800 West Outer Drive (in the Prospect Hill Plaza)
(between 6 & 7 Mile Road)
OWOSSO
FARMINGTON HILLS
(989) 725-7410
(248) 477-9300
1385 East Main St.
38487 West 10 Mile Road
(the Kroger Plaza)
(between Halstead & Haggerty)
PORT HURON
GROSSE POINTE*
(810) 385-4000
(313) 822-6000
4355 24th Ave., Suite 5
15401 East Jefferson
(near Keewahdin & Kraft)
(between Cadieux & Alter)
NEW!
NEW!
TROY*
(248) 544-3290
735 John R Road
(between 14 & 15 Mile Road)
WEST BLOOMFIELD*
(248) 661-5100
6530 Farmington Road
(corner of Farmington & Maple)
WESTLAND*
(734) 427-5200
35184 Central City Pkwy.
(across from Westland Ma l)
SOUTHFIELD
(248) 647-9790
30800 Southfield
Road (at 13
Mile Road)
SHELBY TWP.
(248) 651-3937
2025 25 Mile Road
(NE corner of
25 Mile Road &
Dequindre)
*Henry Ford
Health System
Ophthalmology
on site a these
locations, including
all Super Vision
Centers
NEW
Presorted
Standard
US Postage
PAID
Henry Ford
OptimEyes
DEARBORN
LOCATION
NOW OPEN!
henryfordoptimeyes.com |
9
A l major insurance plans are accepted, including HAP, VSP, BCBS, Medicare, EyeMed, Spectera,
Molina, Davis/GM, NVA-Chrysler and Ford, Aetna, Delta Vision, and Priority Health.
10342M-Henry-ford-in-focus-sp12.indd 12 2/2/12 1:42 PM

spring 2012 Word search Challenge!
Word List
Give your eyes a healthy workout with
this sight-related word search. If you
get stuck — stay tuned! The solution will appear
on our Facebook page soon: facebook.com/
henryfordoptimeyes.
Blink
Case
Clear
Contacts
Doctor
Exam
Eyes
Fashion
Focus
Frames
Glasses
Healthy
Lashes
Lenses
Look
Medical
Ophthalmology
Optometry
Prescription
See
Sight
Spectacles
Vision
| 1-800-EYE-CARE (1-800-393-2273)
10
1-800-EYE-CARE: The Only Number
You Need for Healthy Eyes
Have you scheduled your annual eye exam yet? Making
your appointment at any Henry Ford OptimEyes (HFO)
location is as easy as calling 1-800-EYE-CARE. This
one number connects you to the HFO Contact Center.
“The Contact Center is a single point of contact for
patients,” says Gail Elias, Finance Director of HFO.
“You’ll reach a real person, located at the HFO
headquarters in Madison Heights.”
Quick & Convenient
When you call the Contact Center, one of our
enthusiastic, friendly representatives will help you
schedule an appointment at any of the 17 HFO locations.
“If you’re a new patient, the Contact Center can help you
find the location nearest you,” Elias says.
A few days before your appointment, you’ll receive
a reminder call from the Contact Center. What’s more,
if you have an emergency and need a same-day
appointment, the Contact Center can schedule that, too.
“The Contact Center is also committed to making
sure that high-risk patients, such as those with
diabetes and glaucoma, receive their annual eye
exams,” Elias says. For these people, an annual exam is
crucial to prevent vision loss.
Open 7 Days a Week
You can reach a representative at the Contact Center
any day of the week. The hours are Monday through
Friday, 8 a.m. to 9 p.m.; Saturday, 8 a.m. to 6 p.m.; and
Sunday, 11 a.m. to 5 p.m.
“Having one central place for making appointments
increases the likelihood that patients receive the eye
care they need,” Elias says. “It’s another way that HFO is
committed to helping patients maintain healthy sight.”
*
Make
Us YOUR
Contact!
Save 1-800-EYE-CARE
(1-800-393-2273) to the
contacts list in your phone,
and you’ll have excellent
eye care and outstanding
customer service at your
fingertips wherever you go!

$10 Off Any Covergirl or
Timberland Frame
Some restrictions apply. Cannot be used with other coupons or discounts.
Valid February 27 through March 31. CC: 0200.
Free Gift with Purchase
Some restrictions apply. See participating offices for details. One coupon per patient.
Valid February 27 through March 31. CC: 0203.
FREE 10-Day Supply Proclear 1-Day Daily
Disposable Contact Lenses with Eye
Exam and Contact Lens Fitting
Some restrictions apply. Cannot be used with other discounts or coupons.
Valid February 27 through March 31. CC: 0202.
FREE Frames
check
them out
on page 7!
$25 OFF No-Glare Lenses with the
Purchase of Transitions Lenses
On patient payment of product only. Excludes NVA, VSP, Spectera, Davis, and EyeMed
vision programs. Some restrictions apply. One coupon per patient. Cannot be used with
other coupons or discounts. Valid February 27 through March 31. CC: 0201.
Buy a complete pair of glasses, and get a second frame free of equal value up to $299 with
the purchase of lenses. Some restrictions apply. Cannot be used with other coupons.
Valid February 27 through March 31. CC: 0204.
In
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henryfordoptimeyes.com |
11

Henry Ford OptimEyes
655 West 13 Mile Road, Suite 200
Madison Heights, MI 48071
Presorted
Standard
US Postage
PAID
Henry Ford
OptimEyes
2012
TRUNK
SHOWS
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top brands • amazing deals!
#1. Farmington Hills > Thursday, 4/19
Christian Dior, Kate Spade, Armani,
Armani Exchange, Diesel, Gucci
#2. Dearborn > Thursday, 4/26
Flexon, Fendi ,Michael Kors, Sean John,
CK, Nautica
#3. Milford > Wednesday, 5/9
Helium, Float, Adrienne Vittadini
#4. Lake Orion > Thursday, 5/17
Skechers, Guess, Rampage, William
Rast, Candies, Gant
#5. Main Campus > Friday, 6/8
Flexon, Fendi, Michael Kors,
Sean John, CK
Super Vision Center Locations
Open Monday through Friday 8 a.m. - 9 p.m. Saturday 8 a.m. - 6 p.m. Sunday 11 a.m. - 5 p.m.
NEW!
Dearborn*
(313) 562-8000
5500 Auto Club Drive
(south of Ford Road)
Roseville*
(586) 294-0120
32600 Gratiot
(south of 14 Mile Road)
satellite centers
Southgate*
(734) 324-0996
18900 Eureka Road
(east of Allen Road)
Sterling Heights*
Lakeside
(586) 247-5910
43910 Schoenherr
(south of Hall Road)
NEW!
Troy*
(248) 544-3290
735 John R Road
(between 14 & 15 Mile Road)
West Bloomfield*
(248) 661-5100
6530 Farmington Road
(corner of Farmington & Maple)
Westland*
(734) 427-5200
35184 Central City Pkwy.
(across from Westland Mall)
NEW
Dearborn
LOCATION
NOW OPEN!
#6. Farmington Hills > Thursday, 9/13
Helium, Float, Adrienne Vittadini
#7. Port Huron > Thursday, 9/20
Skechers, Guess, Rampage, William
Rast, Candies, Gant
#8. Shelby > Thursday, 10/18
Jones NY Men’s & Women’s, Lucky,
Converse, John Varvados
#9. Southfield > Thursday, 10/25
Gucci, Christian Dior, Kate Spade
#10. Main Campus > Friday, 11/9
Helium, Float, Adrienne Vittadini
#11. Troy > Saturday, 11/10
Flexon, Fendi, Nike, Airlock
Detroit*
Henry Ford Hospital
(313) 916-3226
2799 West Grand Blvd.
Detroit*
Henry Ford Medical Center
(313) 387-8800
7800 West Outer Drive
(between 6 & 7 Mile Road)
Farmington Hills
(248) 477-9300
38487 West 10 Mile Road
(between Halstead & Haggerty)
Grosse Pointe*
(313) 822-6000
15401 East Jefferson
(between Cadieux & Alter)
Lake Orion
(248) 693-3380
684 South Lapeer Road
(north of Clarkston Road)
Milford
(248) 684-1229
516 Highland Ave.
(in the Prospect Hill Plaza)
Owosso
(989) 725-7410
1385 East Main St.
(the Kroger Plaza)
Port Huron
(810) 385-4000
4355 24th Ave., Suite 5
(near Keewahdin & Kraft)
NEW!
Southfield
(248) 647-9790
30800 Southfield
Road (at 13
Mile Road)
Shelby Twp.
(248) 651-3937
2025 25 Mile Road
(NE corner of
25 Mile Road &
Dequindre)
*Henry Ford
Health System
Ophthalmology
on site at these
locations, including
all Super Vision
Centers
#12. Lake Orion > Thursday, 11/15
Jones NY Men’s & Women’s, Lucky,
Converse, John Varvados
All major insurance plans are accepted, including HAP, VSP, BCBS, Medicare, EyeMed, Spectera,
Molina, Davis/GM, NVA-Chrysler and Ford, Aetna, Delta Vision, and Priority Health.