Boxoffice-May.22.1973

-
i^/orkCityShowcase Break
illth — First Week (68 theatres) !(325,000
6
NATIONAL EXECUTIVE ED
Including tli< Ssctioiuil News Pages of Al
iND
fOMINGSOON
eiWINGIN
lODELS
lABENA
lURSES
lEPORT''
Hemisphere
PictureSr Int.
ALBANY-BUFFALO
John Wilhelm
P.O. Box 427
Catskill, New York
518-943-2285
BOSTON-NEW
Ellis Gordon
Ellis Gordon Films
614 Sfafler Office BIdg.
Boston, Mass. 02 II
617-426-5900
CHARLOTTE
Robert McClure
Variety Films, Inc.
221 S. Church St.
Charlotte, N.C. 28201
704-333-0369
CHICAGO-MILWAUKEE
Moe Dudelson
Dudelson Film Dist.
211 North LaSalle
Chicago, Illinois 60610
312-266-0009
SUB-DISTRIBUTORS
DALLAS-OKLA. CIT
Jim Pritchard
Startine Pictures
500 S. Ervay
Dallas, Texas 7520
214-748-5709
DETROIT
Jack Zide & Ron Pc
Allied Film Exchangi
23300 Greenfield R(
Oak Pk., Michigan A
313-968-7777
JACKSONVILLE
Harry Clark
Clark Film Releasinc
137 E. Forsyth Stree
Jacksonville, Flo. 32
904-353-7347
KANSAS CITY, ST. 1
OMAHA, DES MOINI
Beverly Milter
Mercury Film Co., If
3865 W. 95th Street
Overland Park, Kar
913-383-3880
LOS ANGELES
Allen EIrod
Far West Films
250 La Cienega Blvi
Los Anqeles, Calif. 5
213-659-5161
MEMPHIS
Charles Arendall
P.O. Box 2124
Memphis, Tenn. 38
901-527-3748
MINNEAPOLIS
Mike Mihalich
Midwest Entertainmf
704 Hennepin
Minneopolis, Minn. 5
612-332-4523
NEW ORLEANS
Charles Varnodo
Independent Films
3900 Veteran's Men'
Blvd.
New Orleans, La. 70
504-887-6242
NEW YORK
Marvin Friedlander
Marvin Films, Inc.
585 Broadway
1
New York, N.Y. 100
212-765-9544
PHILADELPHIA
Joseph Ornstein
Bob Kraus
Hemisphere Pictures
540 Broadway
1
New York, N.Y. 100
212-,575-8I81
PITTSBURGH
John Glaus
P.O. Box 18072
Pittsburgh, .Pa. 1523
412-653-4476
SALT LAKE CITY-DI
Ed Brinn
Ed Brinn Distr. Co.
P.O. Box 1714
Salt Lake City, Utah
801-355-4611
SAN FRANCISCO
Gordon Kershaw
Four Star Excelsior
230 Hyde Street
San Francisco, Calil
415-673-0478
SEATTLE
Bob Parnell
2318 2nd Avenue
Seattle, Washington
206-622-0246
WASHINGTON, D.C.
Ross Wheeler
Wheeler Film Co.
4701 42nd Street, ^
Washington. D.C. 2C
202-244-1500
ATLANTA
Wayne Chappell
Chappell Releasing (
2 Perimeta Place
Atlanta, Go. 30339
404-432-3361

5r^
Ws nice to
derstood

:
,
me 7h^oft^y/l(>ti(m^7^u^tu^/nd^
THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
JESSE SHLYEN Managing Editor
MORRIS SCHLOZMAN ..Business Mgr.
SYD CASSYD Western Editor
CHARLES F. ROUSE 111 ....Equipment
Editor
Publication Offices: 825 Van Brunt Blvd..
Kansas City, Mo. 64124. (816) 241-77T7
Eastern Offices: 1270 Sixth Avenue, Suite
2403, Rockefeller Center, New York.
N.y. 10020. (212) 265-6370.
Western Offices: 6425 Hollywood Blvd.
Suite 211, llollywBod, Calif., 90028. Syd
Cassyd, (213) 465-1186.
London Office—Antlmiiy (Jruner, 1 Woodberry
Way, Fincliley, N. 12, Telephone
Hillside 6733.
THE MUDEItN THEATKE Section b
Included In one Issue each month.
Albany: Theodore L. Molsldes, 200 Deliwaie
12202.
Albuquerque: Cliuck Mlltlestadt, Bo>
8514, Station C.
Atlanta: Uenevieie Camp, 166 Lindbergh
Urive, N.E. 30305.
Baltimore: Kate Savage, 3607 Sprlngdale
Ave., 21216.
Boston: Ernest Wairen, I Colgate (load,
Needham, Mass. 02192.
Charlotte: Blanche Carr, 912 E. Park Ave.
Chicago: Frances B. Clow, 416 South
Wesley, Oak Park, 111. 60302. Tele.
(312) 383-8343.
tlnciuuall: Frances llanford, 3433 Clifton
Ave. 45220. Telephone 221-8654.
Cleveland: l.uls Uauinoel, 15700 Van Aken
Blvd., Shaker Heights, Ublo 44120.
Columbus: Fred Oestrelcber, 47 W. Tulane
lid., 43202.
Dallas: Mable (lulnan, 5927 Wlnton.
Denver: Bruce Marshall. 2881 S. Cherry
Way 80222.
Ues Moines: Josephine Korte, 3024 62iid
St.. 50310.
Detroit: Vera Phillips, 131 Elliott St.,
West, Windsor, Out. N8V 1N4. Telephone
(1-919) 256-0891.
Hartford: Allen M. WIdem, 30 Pioneer
Drive, W. Hartford 06117 232-3101.
Jacksonville: liobert Cornwall, 3233 College
St., 32205. Tele. (904) 396-
4845.
Memphis: Faye T. Adams, 3041 Kirkcaldy
Itoad 38128. 357-4562.
Miami: Murllia Lummus, 622 N.E. 98 St.
Milwaukee: Wally L. Meyer, 3453 North
16th St., 53206. LOcust 2-5142.
Minneapolis: Bill DIehl, St. Paul Dispatch,
63 E. 4th St., St. Paul. Minn.
New Orleans: Mary Oreenbaum, 2303
Mendez St. 70122.
Oklahoma City: Eddie L. Greggs. 1106
N.W. 37th St., Oklahoma City, Okls.
73118. Teleplione (405) 525-5734.
Omaha: Samuel H. Stern. 1223 Mayfleld
Ave., 68132. Tele. (402) 553 4066.
Pittsburgh: II. F. Kllngensmlth, 516
Jeanetle, Wllklnsburg 15221. Telephone
412-241-2809.
Portland, Ore.: Arnold Marks, Journal
St. Uuls: Myra Stroud. 4960 Oleatba
63139. VB 2-3494.
San Antonio: Gladys Candy, 519 Cincinnati
Ave. 78201.
San Francisco: Walt von Haiiffe, 3360
Geary Blvd., Suite 301. 387-8626.
Washington: Virginia It. Collier, 5112
Connecticut Ave., N.W. EM 2-0892.
IN CANADA
Calgary: Maxlne McBean, 3811 Edmonton
Trail N.E.
Montreal: Tom Cleary, Association Des
Proprletalres Du Quebec, Inc., 3720
Van Home. Suite 445, 249. Tele. 738-
2715.
Ottawa: Wm. Gladlsh. 75 Belmont Ave.
Toronto: J. W. Agnew, 274 St. John's
Rd., M6PIV5
VarKouver: JImmIe Davie, 3245 W. 12th.
Winnipeg: Robert Huctl. 600-232 Portage
Ave.
Member Audit Bureau of Circulations
Published weekly, except one Issue at
yearend, by Associated Publications, Inc..
826 Van Brunt Blvd., Kansas City, Missouri
64124. Subscription rates: Sectional
Edition, $10.00 per year; foreign $15.00.
National Executive Edition, $15.00; foreign
$20.00. Single Copy 50c, Second
class postage paid at Kansas City, Mo.
MAY 21, 1973
Vol.. 103 No. 6
DOLLARS AND SENSE
RECENT reports of increase in the industry's
gross income, but decrease
in theatre attendance are disturbing.
While the higher dollar income is returning
a profit presently, the lessening of
patronage does not augur well for the
future. And, as has frequently been observed,
ever since attendance figures
started to slide, something must be done
about it.
Bigger and better pictures will, of
course, attract more patronage. But,
when the dollar volume is increased at
the expense of patronage—that is, when
high admission prices cause lower attendance
— the industry loses, rather
than gains in its efforts to regain the
"lost audience."
If the industry's objective, for the sake
of its future, is to enlarge its audience,
it would seem in order that it pursue
policies that will achieve that purpose.
Some far-seeing exhibitors and distributors
with whom we have discussed this
subject look upon the big attraction as
being successful when its high dollar
draw is accompanied by a proportionate
patronage increase over the average attraction.
They see in this a value for the
industry beyond specific engagements,
for there is created a greater number
of "walking advertisements" for the particular
film and for the motion picture
in general. Word-of-mouth from 100 people
is proportionately more potent than
that from a lesser number.
Those who hold to this view also contend
that the individual theatre—and
the industry—benefits more when a picture
plays to, say, 2,000 admissions at
$1.00 as against half that number at
$2.00. There is a psychological plus value
of "doing business" conveyed by a filled
house, whereas the half-empty house has
a negative effect, even though its dollar
intake may be as big.
Some interesting points and pertinent
questions relating to this problem were
cited by the head of a sizeable circuit
that has theatres in both large and small
towns, viz:
"It's axiomatic today that the public is
indifferent (that is, we think it is) to
the admission price, if it really want
see the picture; and we have resig
ourselves to an acceptance of that £
ation. We say, 'no matter how low
price,
they won't go to an ordinary
ture; and no matter how high the p:
they'll come to the one they want to
I've said that—and you have, too.
is our reasoning valid? Could it be
are rationalizing ourselves into a fa
frame of mind? Have we, by continu
raising prices, laid low the 'movie h£
that nursed our industry into prosper
Today a trip to the movie is no loi
a spur-of-the-moment diversion. In r
families it has become a planned ev
with due consideration for the ho
hold budget, and inspired by an even
picture. Unfortunately for us, both
'event' and the 'eventful' picture
too infrequent.
"Here seems to be the question:
the public first lose interest in the c
nary 'bread and butter' picture of yes
year or did our high price for that
ture turn it away?"
Doubtless, every exhibitor would
the answers to these questions,
since no two situations are exactly a
each has to seek them out in his
community and in his own way, whe
by means of a survey or through t
and-error tests, or both.
Vicious Circle
Some food for thought is containe
this little item culled from an old i
of a long-established theatre h(
organ
"When someone stops advertis
someone stops buying. When some
stops buying, someone stops sell
When someone stops selling, some
stops making. When someone stops n
ing, someone stops earning. When so
one stops earning, someone stops 1
ing."
\J&i^ /OnJLfi^

20th-Fox Has Big Gain
In First Quarter Net
LOS ANGELES—Increased operating net
for the first quarter, resumption of paying
a cash dividend and greater financing
flexibility for 20th Century-Fox Film Corp.
operations were announced by Dennis Stanfill,
chairman of the board, at the company's
annual stockholders meeting here
Tuesday (15).
Stanfill said first quarter revenue rose
from $45.8 million to $62 million, a 35
per cent gain to which "The Poseidon Adventure"
made a significant contribution.
The film has grossed $46 million in the
U.S. thus far.
Operating net rose to $2.5 million, or
29 cents a share, in the quarters from the
year-earlier figure of $2.2 million, or 25
cents a share. An extraordinary gain of
$2.6 million in 1973 from the gain of sale
of Australian real estate and other property,
plus a tax carry-forward, brought this
year's first quarter net income up to $5
million, or 59 cents a share. This compared
to last year's first quarter net of $4
million, or 46 cents a share, when the company
recorded an extraordinary gain of
$1.8 from property sales and tax carryforward
benefit.
Terminated on the date of the meeting
was the company's employment contract
with Darryl F. Zanuck, who had remained
AIP 73 Earnings
Nearly Triple 72
LOS ANGELES—^Per share earnings
nearly tripled for American International
Pictures in a 53-week period ending March
3, it was reported by Samuel K. Arkoff,
chairman of the board, and revenue for the
1973 fiscal period totaled $25,217,000 compared
to the year-earlier $21,934,780.
In the 1973 period, AIP shares earned 66
cents on a net income of $744,400 as contrasted
to 1972's 23 cents a share on $279,-
521 net income. The 1973 earnings include
an investment credit amounting to 20 cents
per share, while the 1972 per share earnings
were increased only two cents by similar
credit.
For the company's fourth quarter,
which
also ended March 3, encouraging results
were reported by Arkoff. Total revenue for
the 13-week period rose from $4,525,546
in 1972 to $6,735,000, resulting in a net
income for the quarter this year of $171,-
800 compared to a loss of $250,825 last
year. Per share earnings in the 1973 final
quarter were 16 cents a share, bolstered by
an investment credit of ten cents a share;
last year's quarter showed a loss of 2 1
per share.
cents
on as a director after being deposed as
company chairman in 1971. However, Fox
Film and Zanuck still are discussing possible
settlement of another contract under which
the company is obligated to pay Zanuck
$50,000 annually for the next ten years
as "advisory compensation."
Greater financial flexibility for Fox Film
has been attained, Stanfill told stockholders,
by renegotiating credit agreements with six
banks. The company paid the final $6.7
million in notes payable to the banks at
the end of last year.
"Fox now has absolutely no bank debt
outstanding," the chairman commented.
"This stands in great contrast to the situation
some years ago when our bank and
insurance company borrowings hit a peak
of about $125 million."
Following the annual meeting, the Fox
directors declared a quarterly cash dividend
of five cents a share on common stock,
payable June 22 to holders of record May
29. The last preceding company dividend
was 25 cents a share.
Elected at the meeting were three new
directors: Ralph Lewis, editor and publisher
of the Harvard Business Review; H. Blackmer
Johnson, secretary of the company, and
Gerald Trautman, chairman and chief
executive of Greyhound Corp.
Arkoff attributed improvement in operating
results over last year primarily to increases
in collections from U.S. theatrical
and worldwide television sources of 19 and
25 per cent, respectively.
Arkoff cited a higher backlog of TV contracts
and favorable boxoffice reception for
releases in the early months of this year as
encouraging for the company's future developments.
MCA Reports Peak Net
For Quarterly Earnings
UNIVERSAL CITY, CALIF. — MCA
Inc. reported the highest quarterly net income
in its history. Lew R. Wasserman,
MCA president, said that net income for
the 1973 quarter was 19 per cent higher
than that for the comparable period in
1972, while revenues for the current period
were nearly 6 per cent above the year earlier
quarter.
Unaudited consolidated net income for
the three months ended March 31 amounted
to $6,339,000, or 76 cents per share. This
compares with net income of $5,318,000,
or 65 cents per share, for the comparable
period in 1972. Per share figures are based
on 8,377,157 average shares outstanding
in 1973 and 8,182,147 in 1972.
Gross revenues for the first quarter of
1973 were $84,775,000 compared to $80,-
227,000 for the year earlier quarter.
Allied Artists Earns
72 Cents Per Share
NEW YORK—^A dramatic turnaround
for Allied Artists Picture Corp. was revealed
in the company's nine-month report for
the period ending March 31. On revenue of
$11,260,600, net income for the 1973 fiscal
period rose to $1,325,700, or 72 cents per
share. The corresponding figures in 1972
were a net loss of $987,400 on revenue
totaling $5,106,100.
Much of the 1973 turnaround is credited
by Allied Artists executives to continuing
success of "Cabaret," which won eight Oscars,
including best actress (Liza Minnelli),
best supporting actor (Joel Grey) and best
director (Bob Fosse). The film still is grossing
well in both domestic and foreign distribution.
The next big film for the company is
"Papillon," based on a best seller by Henri
Charriere and starring Steve McQueen and
Dustin Hoffman. The picture is being filmed
in Jamaica under direction of Franklin J.
Schaffner and is to be ready for Christmas
release. Allied Artists will distribute the film
both in the U.S. and Canada.
National General Corp. Has
Record Quarter Revenue
LOS ANGELES — National General
Corp. reported record first quarter revenue
and operating income, it was announced by
Eugene Klein, chairman and president.
Operating income (excluding net realized
gains from the sale of securities) was up
57 per cent for the quarter ended March 31,
1973 to $9,858,000, from $6,286,000 for
the comparable three months last year. The
per share amount this year was $1.91 on
a primary basis and 84 cents on a fully
diluted basis, as compared to $1.19 and
$.62, respectively, last year.
In the first quarter of this year, net
realized gains on securities were deferred,
and there were no extraordinary items.
Therefore net income and operating income
were the same. Net income for the first
quarter of 1972, including net realized gains
on securities of $3,153,000 after tax and
nonoperating items of $8,833,000 after tax,
was $18,272,000. This was $3.47 per share
primary and $1.38 per share fully diluted.
Revenue of the consolidated companies
for the three months increased to $111
million from the 1972 first quarter of $98
million. Revenue of the unconsolidated
nonfinancial subsidiaries increased to $58
million from $44 million. The quarter was
the 12th consecutive reporting period in
which National General increased operating
income over the comparable period in previous
years.
Erika Lees Named to U Post
NEW YORK—Universal City Studios has
announced the appointment of Erika Lees
as London literary executive, effective
Monday (14). She will be responsible for
the scouting and acquisition of literary
properties for theatrical and TV projects.
BOXOFFICE May 21, 1973

WCI to Buy Two Sterling
Cable Operations in NY
NEW YORK—An agreement in
principle
wherein Warner Communications, Inc., will
acquire Sterling Communications' Manhattan
and Long Island cable franchises and
systems for $20,000,000 in cash was announced
by WCI chairman Steven J. Ross.
The transaction is subject to negotiating
a definitive agreement and the approval of
the agreement by the boards of WCI and
Sterling, as well as by Sterling shareholders
and appropriate governmental agencies.
Sterling Manhattan Cable Television
holds a franchise in the city of New York
for the borough of Manhattan, south of
79th Street on the west side and south of
86th Street on the east side, serving approximately
55,000 primary subscribers, with a
potential of over 350,000 residential cable
communications subscribers.
Directly or through subsidiaries. Sterling
Nassau holds cable franchises in Nassau
and Suffolk counties, all of which currently
are undeveloped except for a small pilot
system. The Long Island franchise area
also
has a potential of 350,000 subscribers.
In announcing the agreement in principle,
Ross said, "While we fully realize that
the Sterling New York systems have not
been operating at a profit, the long-term
growth and increased profitability of the
cable industry is closely related to the development
of urban cable systems. We
believe that our company must be a leader
in the development of urban systems and
the acquisition of the New York franchise
will better afford us the opportunity to
do so."
Warner Cable Corp., of which Alfred
R. Stern is chairman and president, currently
has 130 cable communications systems
serving approximately 400,000 subscribers
in 29 states. WCI in lanuary announced
$200,000 in long-term loan agreements
to be used for the development of
its cable communications business.
Toppins' at Music Hall
For Disney Anniversary
NEW YORK—Walt Disney's all-time
boxoffice champion, "Mary Poppins," opened
Thursday (17) at New York City's
Radio City Music Hall, accompanied on the
great stage by a special salute to the 50th
Anniversary of Walt Disney Productions.
One of the all-time achievements in motion
picture entertainment and the winner
of five Academy Awards, "Mary Poppins"
stars Julie Andrews, Dick Van Dyke, David
Tomlinson and Glynis Johns. Highlighting
the unprecedented event was the most
spectacular cavalcade of Disney characters
ever assembled live on the great stage, in
a special salute to the Disney Studio's
Golden Anniversary.
The engagement of "Mary Poppins"
marks the 16th time a Disney film has
played the Music Hall and is the first film
to be brought back by popular demand
in the 40-year history of the Music Hall.
Pyramid, Jaco Form New Company;
Buy All Stock of U-M Distributors
ATLANTA—Daniel B. Cady, president
of Pyramid Entertainment, Inc., Hollywood,
Calif., and M. M. Grimes, executive vicepresident
of Jaco Productions, Inc., Atlanta,
have formed Omni Pictures Corp., a motion
picture production and distribution company.
In addition, Omni has purchased all
of the stock of U-M Film Distributors, Inc.,
it was announced jointly last week by Cady
and Carl Peppercorn, president of UMFD.
U-M Film Distributors was a wholly owned
subsidiary of the Universal Marion Corp.,
which is listed on the New York Stock Exchange.
Peppercorn has agreed to serve as national
consultant to Omni and U-M Film
Distributors and will retain offices at 666
Fifth Ave., in New York. Peppercorn stated
that the television licensing rights to certain
U-M films were specifically excluded from
the transaction. The acquisition of these
rights are currently under discussion and
negotiation with TV film distributors.
Omni will locate its production activities
in Hollywood at 814 Cole Ave., and
its distribution headquarters in Atlanta on
Filmrow at 207 Luckie St., N.W.
Omni films now being readied for late
spring, summer and fall release include
"Black Samson and White Delilah," "End-
Cut," "Once It Was Human," "Slavery.
1973" and "Black Alley Cats."
Cady indicated that aside from Omni's
production schedule, the company would
Hampton Int'l Schedules
8 More 1973 Releases
HOLLYWOOD— Robert Saxton, president
of Hampton International Pictures,
announces a release chart of eight pictures
for the balance of 1973 as follows:
May— "Naked Evil," a black terror film
in Evilcolor on a combination with "The
Gorilla Gang," based on an Edgar Wallace
mystery story taking place in London's
underworld.
June— "The Halfbreed," starring Lex
Barker, a CinemaScope outdoor action adventure
thriller in which the Apaches are
the good guys, highlighted by the burning
of an entire western town by the badmen
with the Indians coming to the rescue.
September— "The Girls of the Blue Bordello,"
the screen's first transvestite murder
case, an action-packed underworld thriller
with blacks and whites involved with dope
gangsters, full of chases and fights.
November—Premiere of Saxton's biggest
to date— "The Aranda Intrigue," featuring
an international cast headed by Horst
Tappart and Doris Kuntsmann. In addition
to the above two earlier pictures, "Cry
Blood Apache" and "Voodoo Heartbeat,"
are in current re-release through Hampton
International and in some territories the
distribution arm, Saxton Films, is handling
"Sins of Rachel," an R A Enterprises film.
continue to acquire and finance suitable
commercial product. Cady added that the
U-M product would be given concentrated
attention so that it would realize full potential
value in theatres throughout the
United States and Canada.
Currently, U-M films such as "Is There
Sex After Death?", "Swedish Summer,"
"Swedish Under-Age," "All the Loving
Couples," "The Love Thrill Murders" and
others are being booked into a large number
of theatres. Other U-M films are being
given new promotional campaigns which
are expected to result in substantial grosses.
Additionally, Omni will
take over national
distribution of Cady's Pyramid pictures
including "Black Bunch," "Grave of the
Vampire," "Garden of the Dead," "Keys"
and 20 previous releases. Omni's first feature,
"Sweet Jesus Preacherman," will be
released next month through Metro-Goldwyn-Mayer.
Sub-distributors already retained include
Sumner Myerson, Northeast; Jaco Productions,
South and Southwest; Sam Kaplan,
Chicago, Milwaukee and Minneapolis; John
Holikan, Indianapolis and Detroit, and
Pyramid Entertainment Co. and Tower
Film Corp., the 13 western states. An announcement
will be made in the immediate
future of further sub-distribution companies
that will handle Omni's product in
the remaining territories.
Already in distribution are "How Did a
Nice Girl Like You," starring Playboy
favorite, Barbi Benton with Broderick
Crawford, Lionel Stander and Hampton
Fancher. Released in April was "Island of
Lost Girls," action adventure thriller starring
Tony Kendall and Brad Harris.
Jack Schlaifer Announces
Retirement From Trade
NEW YORK— L. J. (Jack) Schlaifer,
regarded as one of the most prominent
executives in the field of sales and distribution,
has announced his retirement from full
activities upon completion of his current
duties with Avco Embassy. He will continue
his association with the industry as
a consultant and for special assignments.
Entering the film field as a salesman
in Minneapolis, Schlaifer became Seattle
branch manager for Universal and was
successively promoted to Western division
manager, Western sales manager and general
sales manager.
Schlaifer also was vice-president in charge
of sales for United Artists; Central division
manager for 20th Century-Fox; general
sales manager for Eagle-Lion, and the executive
in charge of special sales at MGM
from 1961 until asuming his present post
with Avo Embassy in 1969.
BOXOFFICE May 21, 1973

Humanitarian Award
To Sir Billy Butlin
DUBLIN, IRELAND—Sir Billy Butlin.
M.B.E., chief barker of Tent 41. host for the
Variety Clubs International convention, was
the 1972 recipient of the Humanitarian
Award at the closing banquet held Friday
(11) in the Burlington Hotel here. Butlin is
the fourth show business personality to
receive this honor since the award was established
in 1938. Others presented the
Humanitarian Award were Danny Kaye.
Jules Stein and Bob Hope.
The late Father Flanagan, founder of
Boys' Town of Omaha, Neb., received Variety's
very first Humanitarian Award back
in 1938.
Largest Single Contributor
Reputed to be VCl's single largest benefactor,
Butlin reportedly has contributed
over $3,000,000 to the show business organization's
various charitable activities. He
received a standing ovation from the more
than 800 delegates assembled when he made
a $100,000 donation
"to be used for alleviating
suffering and illness of all Irish children,
north and south."
The Great Heart Award (golden plaque)
was presented at a luncheon Thursday (10)
by British author Robert Bolt to Joseph
Sinay, chief barker of Variety Club of
Southern California Tent 25. Samuel Z.
Arkoff, president and chairman of the board
of American International Pictures, is
chairman of the charity award committee
and was present for the ceremony, along
with Milton I. Moritz, AIP vice-president
of advertising and publicity.
Second place (silver plaque) was presented
to Peter Bamett, chief barker of
Vancouver's Tent 47. by Irish actress
Maureen Potter. The third-place bronze
award was given by Arkoff and actor Dan
O'Herlihy to Joe Wargo, chief barker of
Minneapolis' Tent 12, in absentia.
Big Aid for Youth Charities
The Thursday (10) banquet was sponsored
by Burton H. Robbins, head of National
Screen service and 100 guests gave
$1,000 each to VCI's worldwide youth
charities for the privilege of sitting on the
dais. Sir James Carreras, M.B.E., announced
that nearly 400 jjersons have made
such $1,000 contributions, which qualify
them as patron life members of VCI.
Last-minute pledges of 25 Sunshine
Coaches also were announced, bringing this
total to 1,006.
A double presentation by Carreras to
Sherrill C. Corwin, Los Angeles, outgoing
president, included both the prestigious
President's Irophy and a special gold lifetime
membership card. Corwin's brief response,
to a standing audience, was an
acknowledgement that "the last two years
have been the most thrilling of my life
and I pledge my complete support to my
SIR BILLY BUTLIN
successor and his objectives." He now becomes
a permanent member of the club's
executive board and chairman of the international
charities committee.
The banquet also served as a 40th wedding
anniversary party for Sherrill C. Corwin,
outgoing VCI president, and Mrs. Corwin
and their son Bruce and his wife Toni
flew in from Los Angeles for the occasion.
Mike Frankovich, film producer who has
been elected new VCI president, extolled
the tremendous accomplishments of Cor-
member-
win, who has greatly enlarged the
ship and philanthropic activities of the international
show business charity organization.
He announced a goal of $15,000,000
to be raised in the coming year by Variety
Clubs and the intended establishment of 20
prosthetic limbs centers throughout the
world.
Arkoff led a special tribute to the late
James H. Nicholson, co-founder with
Arkoff of American International Pictures
and a lifelong worker for Variety Clubs'
youth-help endeavors.
Frank Yablans, president of Paramount
Pictures, and Nat J. Fellman, president of
National General Theatres, both of whom
were international ambassadors, were elected
vice-presidents of Variety Clubs International
at the closing business session. All
other VCI vice-presidents were re-elected.
Next year's convention, to be held the
last week in May, will be in San Francisco.
NATO Appoints Law Firm
Regular Legal Counsel
NEW YORK—The legal firm of Kaye,
Scholer, Fierman, Hays and Handler has
been retained as counsel by the National
Ass'n of Theatre Owners, according to
Roy B. White, president of the national
exhibitor
organization.
Joseph G. Alterman, vice-president and
executive director of NATO, will serve as
the
organization's liaison with the law firm.
Columbia to Premiere
Fabulous 50s Film
NEW YORK—The Fabulous Fifties
The law firm has been serving as special
counsel to NATO since last fall. It will
now function for the exhibitor group on
a continuous basis, operating in conjunction
with the NATO legal affairs committee.
returns
when Columbia Pictures stirs up the
fondly remembered decade for today's
moviegoers with "Let the Good Times
Roll," which will world premiere Thursday
(24) at Loews State I and Loews
Tower East theatres in Manhattan and
Twin South Theatre in Hicksville and
Totowa Cinema in New Jersey.
A Metromedia Producers Corp. production,
"Let the Good Times Roll " provides
a vivid look backward into a world of
coonskin caps, "My Little Margie," Howdy
Doody, ducktail hairstyles, "On the road"
novels, telephone booth stuffing, and a new
born baby known as "Rock 'n' Rolls," a
banned, maligned and raucous diversion of
the nation's youth which is explored through
an incredible compilation of film footage.
Filmed in wide and split-screen with full
stereophonic sound, "Let the Good Times
Roll" features performances by some of
the greats from the beginnings of rock 'n'
roll including: Chuck Berry. Little Richard.
Fats Domino, Chubby Checker, Bo
Diddley, The Five Satins, The Shirelles.
The Coasters, Danny and the Juniors and
special guest star Bill Haley and the Comets.
"Let the Good Times Roll," a Richard
Nader production, was produced by Gerald
I. Isenberg and was directed by Sid Levin
and Bob Abel. Charles Fries served as
executive producer.
The film begins its regular run the next
day (25) at the four theatres.
Roy White to Address
Mid-Eastern NATO
NEW YORK—Roy B. White, president
of the National Ass'n of Theatre Owners,
will address a combined convention of three
NATO units on the evening of Tuesday
(22).
His audience will be exhibitors attending
the Mid-Eastern joint convention of
NATO of Ohio, NATO of Western Pennsylvania
and NATO of West Virginia. The
event takes place Monday, Tuesday, Wednesday
(21-23) at the Holiday Inn, Perrysburg,
Ohio.
White also will be in Washington, D.C,
Monday (21) to attend a meeting of the
board of trustees of the American Film
Institute at the John F. Kennedy Centei
for the Performing Arts. Both White and
Richard Brandt, who is a member of the
NATO executive committee, are on the AFl
board of trustees.
EPRAD Demonstration Set
TOLEDO, OHIO — Demonstrations ol
EPRAD's Theatre Vision System are scheduled
at the firm's factory here starting Monday
(21), it was announced by Al Boudouris
president of EPRAD. Mid-Eastern NATC
convention delegates are invited to see the
system in operation Wednesday (23) at 3
p.m.
BOXOFFICE :: May 21, 1973

Columbia Reports Net Loss
For 9 Mos. and Quarter
NEW YORK—Columbia Pictures Industries,
Inc. announced a net loss of $199,-
000 for the nine months ended March 31,
equivalent to 3 cents per share. Gross
revenues for the period were $192,560,000.
This compares with a net loss of $4,514,000
or 71 cents per share on gross revenues of
$173,387,000 for the nine months ended
April 1, 1972.
In the quarter ended March 31, 1973,
the company incurred a loss of $2,495,000
or 37 cents per share as compared with a
profit of $1,013,000, 16 cents per share,
for the third quarter of the prior year.
Revenues in this year's quarter were $60,-
783,000, compared to $66,109,000 in last
year's
quarter.
The company stated that several major
pictures released in this fiscal year proved
disappointing at the boxoffice and adversely
affected the third quarter. It also is expected
that a loss will be incurred in the
fourth quarter.
"Lost Horizon" recently went into release
in a number of key cities. Based on
these results, it appears that the picture
will be profitable, although the major portion
of its revenues will be realized in the
next fiscal year.
During the fourth quarter, the company
will put into release two major pictures.
"40 Carats" starring Liv Ullmann and Edward
Albert, based on the successful Broadway
show, opens in New York's Radio City
Music Hall in lune. "Oklahoma Crude"
with George C. Scott and Faye Dunaway
also will open in June. These two films
will be followed by "The Way We Were"
with Barbra Streisand and Robert Redford
to be released in the fall.
Other major divisions of the company
including Screen Gems, the television arm,
which will have 3'/2 hours of prime time
network programing in the fall TV season.
Bell Records, the broadcasting stations,
music publishing, commercials and educational
films continue to show excellent
results.
Trans-World Communications, the company's
division engaged in closed-circuit telecasting
of motion pictures in hotels, is
presently operational in 36 hotels in seven
cities and will be in additional key markets
before the end of December 1973. It has
made its initial agreement (with Viacom
International, Inc.) for providing a paymovie
service to cable system subscribers.
Trans-World's of)erations will be reflected
in the company's results starting with the
1974 fiscal year.
Stanley Schneider Foresees
Success of 'Lost Horizon'
NEW YORK—"Ross Hunters production
of 'Lost Horizon' will be a profitable
release for the company," Columbia Pictures
president Stanley Schneider declared
in refuting various published stories which
implied otherwise. "As a result of the
grosses to date." .Schneider said "we feel
confident of the financial success of the
film in the final analysis.
"Contrary to certain published stories,
"Lost Horizon' has won strong public acceptance.
In its first six weeks of release
in 33 cities in the U.S. and Canada, the
film has achieved a boxoffice gross to
date of $2,835,000. In its first overseas
openings, in the United Kingdom, it has
grossed more than $500,000 in only three
weeks of release. Next foreign engagements
take place in July in South Africa. Australia,
New Zealand and Japan."
K-Tel Int'l Reports Strong
Third Quarter, 9 Months
MINNEAPOLIS — K-Tel International,
Inc., had strong sales and earnings for the
third quarter of fiscal 1973, ended March
31, Philip Kieves, president, reported.
Third quarter sales of $11,040,209 were
an 80 per cent improvement over $6,131,-
629 reported for the comparable period
last year. Net income rose 64 per cent to
$881,763, or 22 cents per share, from
$538,309, or 13 cents per share, in 1972.
Nine-months sales of $37,570,722 compare
with $25,144,384 in 1972. Net income
for the period of $4,006,816, or $1 per
share, is an increase over $3,368,055, or
84 cents per share, for the comparable
period last year.
Kieves announced purchase of the Canadian
distribution rights to "Boot Hill," a
motion picture with Terence Hill, Woody
Strode and Bud Spencer, stars of the "Trinity"
films. "We also are negotiating for the
rights to several other films," he said.
K-Tel has established its first operation
on the European continent with the opening
of offices in West Germany. Kieves
also announced the $775,000-purchase of a
30,000-square-foot office/ warehouse complex
to replace leased facilities for the
company's subsidiaries in Sydney, Australia.
National Sales Meeting
Held by Allied Artists
NEW YORKpresident-general
-Jerry Gruenberg, vicesales
of Allied Artists
Pictures, conducted
the company's national
sales meeting in
New York Sunday
(20) and Monday
(21). Main topic of
discussion was the
sales distribution pattern
for Allied's multimillion
dollar Christmas
release, "Papillon,"
starring Steve
Jerry Gruenberg
McQueen and Dustin
Hoffman, directed by Academy Awardwinner
Franklin J. Schaffner.
In attendance from the New York office
were Harvey Baren, assistant general sales
manager; Ed Seigenfeld, vice-president,
advertising-publicity; Ted Albert, ad-pub
director; Barry Essenfeld, controller; Ralene
Levy, print manager; Bill Marchese, sales
and branch administrator, and Don Frascella.
Metropolitan division manager.
Division and branch managers attending
the sales meetings included Nat Nathanson,
Central division manager; Richard Dacey,
Eastern division manager; Doug Dopkins,
Southern division manager; Tom Hudson,
jr.. Southwestern division manager; John
Olds, Northwestern division manager; Hank
Yowell, Southeastern division manager:
Colleen Miller, Charlotte branch manager;
Mary Pickett, Kansas City branch manager;
and Stanley Kositsky, Philadelphia
branch manager.
Canadian Films Low on Purity
TORONTO—Only one of 22 Canadian
film features produced in 1972 was rated
suitable for general public viewing without
restrictions, the Ontario Board of Censors
reported.
THE NEXT BEST THING IS THE
"YELLOW PAGES"
YOU'LL FIND JUST ABOUT EVERYTHING YOU NEED IN PRO-
FESSIONAL SERVICES, PRODUCTS AND FACILITIES IN THE
1973 WEST COAST THEATRICAL DIRECTORY. QUICK; EASY;
COMPLETE; ACCURATE REFERENCE.
• 4500 Western companies listed alphabetically.
• Over 6500 classified listings of services and facilities throughout
the west.
• Alphabetical listing of 2000 leading suppliers throughout the eastern
United States.
WEI
DIRECTORY
WBST COAST THEATRICAL DIRECTORY: THE PROFESSIONAL'S PROBIEM SOLVER FROM GOUSHA/TIMES
MIRROR. STILL ONLY $6.95*. AND THE NEXT BEST THING IS THE "YELLOW PAGES" ... FOR EVERY
CITY... IN EVERY STATE...
ORDER NOW! PLEASE SEND US COPIES OF THE WCTD @ $6.95 EACH (*PLUS 350 TAX
FOR CALIFORNIA RESIDENTS) TOTAL AMT. $
ENCLOSED.
SATISFACTION IS GUARANTEED.
NAME, COMPANY OR ORGANIZATION
ADDRESS
CITY
MAIL TO: WEST COAST THEATRICAL DIRECTORY
P.O. BOX 6227, SAN JOSE. CALIFORNIA 95150
STATE
ZIP
BOXOFFICE :: May 21, 1973

—
Abel Green Dies at 72;
Variety Editor 40 Years
NEW YORK—Abel Green, editor of
Variety for the last 40 years, died of a
heart attack Thursday evening (10) after
a full day's work at his desk. Green, who
had been on the staff of the show business
magazine 52 years, was 72.
A native New Yorker, he was a member
of the Motion Picture Pioneers and Tent 35,
Variety Club of New York, and wrote "Mr.
Broadway," a Warner Bros, film about the
life of Sime Silverman, who founded Variety
in 1905. It was upon Silverman's death
in 1933 that Green became editor of (the
magazine. Credited with forming Variety's
staccato style, which reflected his own conversational
mannerisms. Green also wrote
many books on show business personalities
and trends.
He is survived by his wife Gracelyn, his
brothers Harold and Murray and sister Jean.
Morris Relder, Former
Film Distributor, Dies
KANSAS CITY—Morris Relder, 58, former
film distributor, died at Menorah
Medical Center here
Monday (14). Services
were held Wednesday
morning (16)
at the Mayerberg
Chapel of Temple
B'nai Jehudah; burial
in Rose Hill Cemetery.
The former Universal
Pictures branch
Morris Relder
manager here in the
early 1950s later became
distributor for Rank Films and opened
his own United Film Exchange, covering
several areas. He had not been well
since June 19, 1960 when he suffered injuries
in a two-car crash on a desert highway
and was hospitalized at Blythe, Calif.
He was a patient at various times suffering
with heart ailments.
Born in Iowa, Relder had lived in Kansas
City 30 years. He was owner of Morris
Relder and Associates. Surviving are his
wife Gertrude, two daughters, Mrs. Judy
Wolfe and Mrs. Michele Finfer, both of
Overiand Park, Kas.; a brother Max of
Denver; two sisters, Mrs. Rose Markowitz,
Los Angeles, and Mrs. Dorothy Pechnick,
San Diego, and three grandchildren.
Actor Lex Barker Dies;
HollYwood's 10th Tarzan
NEW YORK—Lex Barker, who succeeded
Johnny Weissmuller as Hollywood's
Tarzan of the Apes, collapsed and died on
New York's East Side Friday (11) about
11 a.m. while on the way to a luncheon
date. He had celebrated his 53rd birthday
Tuesday (8).
In 1948 Barker became Hollywood's
tenth Tarzan. In addition to Tarzan films
he appeared in westerns. He had a role in
"Crossfire," successful RKO film in 1947.
In the late 1950s he left filmmaking in
this country and became one of Rome's
busiest actors. A native of Rye, N.Y.,
Barker was bom Alexander Crichlow
Barker. Married five times. Barker's exwives
included Arlene Dahl and Lana Turner,
actresses.
Myerberg Addresses FMPC
At Philadelphia Meeting
PHILADELPHIA — Anthony Myerberg,
director of the MGM Children's Film Library,
participated in the annual conference
of the Federation of Motion Picture Councils
held here May 7-10. He was a speaker
at the May 10 luncheon meeting.
In addressing the attendees on the topic
of what makes a good children's picture,
Myerberg cites the increasing demand by
parents, children and exhibitors from all
across the country for quality G-rated films
—a demand MGM is successfully meeting
through its Children's Matinee series.
Following his talk, the delegates were shown
a reel of excerpts from many of the 40
features now included in the MGM Children's
Film Library.
The FMPC is dedicated to working with
local schools, exhibitors and media to promote
a greater interest in motion pictures
throughout the community. Each of the
200-member councils included in the national
organization is composed of representatives
from hundreds of local women's
groups.
Reade Org. Stockholders
To Meet in NY May 31
NEW YORK—The deferred annual meeting
of stockholders of the Walter Reade
Organization will be held at the 34th Street
East Theatre, 241 East 34th St., New York,
Thursday (31) at 10 a.m. A seven-member
board of directors will be elected.
Also to be considered and voted upon at
the meeting is a proposal to approve the
adoption of the 1973 stock option plan; a
proposal to ratify the selection of Peat,
Marwick, Mitchell & Co. as auditors for
the fiscal year ending Dec. 31, 1973; a
stockholder proposal to require the company
to issue a post-annual meeting report,
and a stockholder proposal to require
cumulative voting electing directors.
Warners' 50th Year Noted
In Congressional Record
WASHINGTON — The celebration of
Warner Bros.' 50th anniversary received
official recognition when Rep. Barry M.
Goldwater jr. (R-Calif.) paid tribute to
its service to the American public. Goldwater's
speech became a part of the Congressional
Record.
Goldwater saluted the company, which
has headquarters and studios in his San
Fernando Valley district, "as one of the
most successful entertainment enterprises in
the U.S."
Rep. Goldwater then read into the congressional
Record the entire "Golden Anniversary
Announcement" made by Ted Ashley,
chairman of the board and chief executive
of Warner Bros.
Tippi Long-Stocking'
World Bow in Atlanta
ATLANTA—A four-theatre world premiere
has been scheduled Friday, June 8,
at four Georgia Theatre Co. locations
Cinema 285, Greenbriar, South DeKalb I
and Cobb Center, strategically scattered
about the metropolitan area—for "Pippi
Long-Stocking."
The film, a Gadabout Gaddis production,
is based on a Swedish folk tale and
was filmed in Europe. It is distributed in
this
area by Craddock Films of Atlanta.
Gilmore Joins Universal
To Aid Zanuck/Brown
HOLLYWOOD—William Gilmore has
been signed to an exclusive production
contract by Universal Studios and has been
appointed production executive of the
Zanuck/Brown Co., where he will work
in an overall production capacity on all
phases of Zanuck/Brown films.
The company currently has 13 films on
its program for Universal. Four films ("The
Sting," "The Sugarland Express," "Sssssss"
and "Willie Dynamite") already have been
completed and three ("Drabble," "The Girl
From Petrovka" and "The Eiger Sanction")
are in preparation for a start of production
before the end of the year.
Boston District Judge Rules
'Deep Throat' Too Explicit
BOSTON—The film
"Deep Throat" has
been ruled obscene in a six-page decision
by Judge Frank J. Murray of the U.S. district
court.
Quoting Judge Murray, "In its explicitness
the film goes beyond any film which
has been examined by the courts and probably
beyond anything thus far exhibited in
public theatres in this country." He said
the movie was obscene because "taken as
whole, it appeals to a prurient interest in
sex, is patently offensive in that it affronts
contemporary community standards with respect
to description and representation of
sexual matters and is utterly without redeeming
social value."
Testimonies were given for and against
the film by college professors. Customs
agents seized the film March 13.
Cinerama Reports Net Loss
In First 1973 Quarter
NEW YORK—Cinerama, Inc., reported
its unaudited consolidated operating results
for the 13 weeks ended March 31, with
comparative figures for the comparable
period last year.
The 13 weeks of fiscal 1973 resulted in
a net loss from operations of $666,228 or
6 cents per share, as compared with net
earnings of $452,918 or 4 cents per share
for the prior year period.
The decline in consolidated gross income
from $21,811,280 to $17,948,966 was due
mainly to the lower gross film rentals earned
during fiscal 1973.
a
8 BOXOFFICE :: May 21, 1973

Special Regional Launching
For 'Last American Hero'
HOLLYWOOD—The most intensive
and
expensive regional launching of a motion
picture in 20th Century-Fox's recent history
is being given to its new film "The
Last American Hero." More than 250 playdates
will open during the last two weeks
in June under a heavy television umbrella
covering virtually the entire southeast
United States. Additionally, three personalities
associated with the film will tour the
area for newspaper, radio and television
publicity emanating from 43 major cities.
The stars of the film who will be on
tour are Jeff Bridges and Valerie Perrine.
The other "personality" involved in the
junket is Junior Johnson, the legendary
stock car racer and builder, whose incredible
life inspired the film.
While on tour, Perrine, Bridges and
Johnson will participate in the making of
a television documentary on racing which
will be immediately syndicated to more
than 80 markets.
Another major aspect of the film's promotion
is a tie-up with Union 76, involving
poster displays in 16,500 gasoline
stations. The film also will be plugged in
certain Union 76 newspaper ads and radio
commercials and in their sponsored portions
of the baseball broadcasts of the
Los Angeles Dodgers, the Chicago Cubs
and the Minnesota Twins.
50 Theatres in Carolinas
Join 'Billy Jack' Salute
CHARLOTTE—A 50-theatre "Salute to
Billy Jack" was observed in North and
South Carolina May 11-18, marking the
second anniversary of the initial openings
of the film in the two states.
Several areas held "Billy Jack Birthday
Parties" in conjunction with promotions on
local radio stations, most of these occasions
being observed on the opening day of the
special week and marked by cutting a large
cake in the theatre lobby and patrons signing
a petition thanking Tom Laughlin for
being "Billy Jack." All seats at the birthday
performances were $1 for that day only.
Radio stations also conducted telephone
interviews with Delores Taylor, who stars
in the film with Laughlin, gave away cowboy
hats similar to the one worn by Billy
Jack in the film and dealt out free copies
of a book about the Billy Jack story.
Now 'Daring Dobermans'
LOS ANGELES — Rosamond Productions'
"The Doberman Heist" has been
changed to "The Daring Dobermans," producer
David Chudnow announced. The
sequel to "The Doberman Gang" was directed
by Byron Chudnow and stars Joan
Caulfield and Charles Knox Robinson.
Dimension Pictures, Inc., releasing company
for the motion picture, has set June
13 in San Francisco for the world premiere
in Syufy and United Artists Theatre Circuit.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length
motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating Program.
Title Distributor noting
Battle for the Planet of the Apes
(20th-Fox)
The Chinese Connection (NGP)
Dangerous Relations (Belford)
The Forgotten (Cine Globe)
Fox Style (Presidial Productions)
Fusion
(ADPix, Inc.)
The Happy Years (reissue)
Kung Fu-the Invisible Fist
(United Int'l)
Money, Money, Money (*)
(Cinerama)
Paper Chase (20th-Fox)
(MGM)
Pete, Pearl and the Pole (NGP)
Playmates (Jack H. Harris)
Reefer Madness (New Line Cinema)
Sweet Jesus, Preacher Man
(Entertainment Pyramid)
Teenage Tramp (NMD)
This Is a Hijack! (Fanfare)
•Supersedes R rating listed April 2, 1973.
m
PG
PG
m
PG
PG
PG
m
PG
m
m
PG
'Pat Garrett' Stars Touring
Six Cities to Promote Film
NEW YORK—Kris Kristofferson and
Rita Coolidge, teamed romantically in
MGM's "Pat Garrett and Billy the Kid,"
have scheduled a six-city promotion for the
film to coincide with their extensive concert
tour of the United States and Canada.
The western drama opens in key cities
over Memorial Day weekend and full
rounds of newspaper, radio and TV activities
have been set in Toronto, Washington.
D.C., Chicago, Louisville, Cincinnati
and St. Louis.
"Pat Garrett and Billy the Kid" stars
James Coburn as Garrett, Kristofferson as
Billy, Bob Dylan, Jason Robards jr., Richard
Jaeckel, Chill Wills and Miss Coolidge.
Sam Peckinpah directed and Gordon Carroll
was the producer.
'Cinderella Liberty' Is
Now Filming in Seattle
SEATTLE—Shooting began here Monday
(14) on Mark Rydell's Sanford production,
"Cinderella Liberty," starring
James Caan, Marsha Mason and Eli Wallach.
Rydell both directs and produces the
20th Century-Fox release from a screenplay
by Darryl Ponicsan, based on his own
novel, scheduled to be published this month.
The Panavision DeLuxe Color presentation
has a ten-week shooting schedule.
Two Terror Films Head
Saxton's New Lineup
HAMPTON, S.C—Two new terror
films, "Naked Evil" and "The Gorilla
Gang," go into release this month from
Robert Saxton's Hampton-International Pictures.
"Naked Evil," filmed in the new multicolor
process by Consolidated Film Industries,
has a mostly black cast in a weird
story about "Obi" killings at a school for
Jamaican students in London. The "Obi," a
Jamaican voodoo witchcraft symbol, prophesies
early death for its recipients.
"The Gorilla Gang" is an action-packed
Edgar Wallace story about gorilla murders
in an English city, a criminal gang that kidnaps
and imprisons girls who lure wealthy
immigrants to their doom and a young
woman who tries to find her missing parents.
Strange underwater craft, dungeons
and chases abound.
Barbi Benton, Hugh Hefner's favorite
Playboy Bunny, stars in "How Did a Nice
Girl Like You Get Into This Business,"
with Brod Crawford, Lionel Stander, Murray
Roman and Hampton Fancer. The film
relates the spicy adventures of a young girl
from Scranton, Pa., who gets involved with
beauty contests and men around the world.
"Island of Lost Girls" is an action-adventure
melodrama shot in Thailand and other
exotic locales and is about a gang of adventurers
led by an island beauty who kidnap
young girls and lure them to a disastrous
future in a crocodile-infested jungle.
Late summer will see the premiere of
"Girls of the Blue Bordello," the first
transvestite murder case and, in the fall,
Saxton premieres "The Aranda Intrigue."
Also shortly available in floating summer
release is a big action-packed Cinema-
Scope western. "The Halfbreed," starring
Lex Barker, in which the Apaches are the
good guys.
Ladies Committee Named
For NATO Convention
NEW YORK— Members of the ladies
committee for the 1973 convention of the
National Ass'n of Theatre Owners have
been announced. Mrs. Irma Levin and
Mrs. Adelaide Cooper were designated as
co-chairmen of the committee. Serving
with them are Mrs. Ben Levin and Mrs.
Al Grubstick.
CARBONS
9 X 20 for separation purposes,
$58.00 per case
7 X 14 IKW, $30.00 per case
GUARANTEED QUALITY
Minimum Order,
10 cases
MARBLE CARBON COMPANY
P. 0. Box 90133
Nashville, Tennessee 37209
Phone (615) 383-9671
BOXOFFICE ;: May 21, 1973

.
'yifMfwwtd defiant
Busy Production Schedule
Seen for Warner Bros.
Michael Hodges has been engaged to
produce and direct "The Terminal Man,"
Warner Bros.' picturization of the Michael
Crichton suspense novel, it is announced
by Richard Shepherd, executive vice-president
for production. Hodges, who directed
"Get Carter" and "Pulp," both starring
Michael Caine, will commence production
of "The Terminal Man," a former Bookof-the-Month
Club selection, this June at
the studio and on local locations. Major
casting announcements will be made soon
. . . With Ken Wales at the production
helm of the Blake Edwards film, "The
Tamarind Seed," which Edwards will direct
from his own screenplay, starring Julie
Andrews and Omar Sharif, principal photography
started on the film in Barbados,
W.I., to be followed by production in Paris
in June and in London starting in July. The
picture is a joint venture of Jewel Productions,
Ltd., Pimlico Films, Ltd. and Lorimar
Productions . . . Stanley Kubrick's next
film for Warner Bros, will be "Barry Lyndon,"
based on the novel by William Makepeace
Thackeray, with Ryan O'Neal and
Marisa Berenson co-starred. The story is set
in the 18th Century, and its action takes
place in England, Ireland and the continent.
"Barry Lyndon" is a card-sharper, seducer,
bully and liar who regards gambling as the
highest occupation to which a man can
devote himself, and fraud is always justified
by success . . . Arthur Penn will direct
"The Dark Tower," a new contemporary
private eye adventure drama for Warners.
Robert M. Sherman will produce the film
through his Layton Productions. The screenplay
is an original by Alan Sharp. Current
plans call for the film to start later
this year, on locations in Southern California
and the Florida Keys. Sherman produced
"Scarecrow," starring Gene Hackman
and Al Pacino, currently in release
and Penn was last at Warner Bros, in
1967 when he directed the phenomenal
"Bonnie and Clyde" . . . "Jaws," a new
novel by Peter Benchley (grandson of
Robert Benchley), has been acquired by
Zanuck/ Brown and Universal Studios for
filming late this year. Richard Zanuck and
David Brown personally will produce the
feature. The novel is scheduled for publication
by Doubleday early in 1974. It deals
with a contemporary theme based on a
bizarre and highly dramatic series of events
taking place at a Long Island beach resort
. . . Robert L. Rosen and William
Graham, producer and director of "The
Church Street Cruisers," have selected Galveston,
Texas, as the location site for the
Sandy Howard production. The film, based
on an original screenplay by Jack De Witt,
will start shooting in Galveston on July 9,
for three weeks. It will then move to Studio
Center here, where Rosen and Graham have
By SYD CASSYD
set up headquarters for the rest of the production.
Joseph T. Naar will produce "Corley"
for American International, according to
Lawrence A. Gordon, vice-president in
charge of worldwide production. "Corley"
is the uncompromising drama of a veteran
motorcycle patrolman committed to apprehending
a maniacal cop killer. Naar is currently
completing production of AIP's
"Scream, Blacula, Scream" . . . Donald
Gottlieb, vice-president of General Film
Corp., announced plans to produce a feature
film based upon Robert Klane's newest
novel, "The Touch Team." Klane is
the author of "Where's Poppa?" made into
a successful comedy a few years ago.
To Die in California' Bought
As Wallis-Universal Film
Hal Wallis Productions and Universal
have acquired motion picture rights to "To
Die in California," a new suspense novel
by Newton Thornburg that will be a Literary
Guild selection at the time of its publication
this summer. Wallis will produce
with Paul Nathan as associate producer.
Drama concerns the mysterious disappearance
of a rancher's son in Santa Barbara . .
Richard Zanuck and David Brown, in
association with Universal, announced
acquisition of motion picture rights to the
new best-selling novel by George V. Higgins
titled "The Digger's Game." The
author also wrote the best-selling novel,
"The Friends of Eddie Coyle," soon to be
released in its film version by Paramount.
Boorman Signs Sean Connery
To Star in 'Zardoz' for Fox
Sean Connery, who reached stardom
several years ago in his portrayal of the
super British agent, 007 in the James
Bond films, has been signed by producerdirector
John Boorman to star in his upcoming
20th-Fox release, "Zardoz," scheduled
to go into production the latter part
of May in Ireland. Boorman will produce
and direct the film from his own original
screenplay, a futuristic adventure story.
This will mark Boorman's first production
since last season's critically acclaimed "Deliverance,"
for which he and the film were
nominated by the Motion Picture Academy
for best director and best film, respectively
.. . Shelly Manne was selected by producer
Lewis J. Rachmil to compose and
conduct the musical score for MGM's
"Trader Horn," starring Rod Taylor, Anne
Heywood and Jean Sorel. Directed by Reza
S. Badiyi, "Trader Horn" is scheduled for
summer release . . . Two New York stage
actresses, Ruth Attaway and Madge Sinclair
were added to the cast of the 20th-
Fox release, "Conrack," starring Jon Voight.
Producers Martin Ritt and Irving Ravetch
also added Tina Andrews, who reports this
week for her portrayal of an uneducated
Southern Black teenager. Ritt is directing
the fihn . . . Holly Palance, Jack Palance's
21 -year-old daughter, is playing the role
of Sharon in the Royal Academy of Dramatic
Arts' production, in London, of "The
Flip Side" . . . New York stage actor Roger
Robinson and Eugene Roche, also of the
stage, plus Abe Vigoda join star George Peppard
in "Newman" the Universal production
presently rolling in Los Angeles, with
Richard Irving as producer and Richard
Heffron directing.
'Last Fox Trot in Burbank'
Top Castings Chosen
Producer-director Charles Band selected
Michael Pataki to play the male lead in
Schifo Films' "Last Fox Trot in Burbank,"
which begin filming this month in Burbank
and Los Angeles locations. Co-starring with
Pataki is Sherry Denton in her first film
role, actor and comedian Simmy Bow and
Sally Marr. A contemporary romantic
satire, the script is an original screenplay
by Bill Haggard and Sam Vaughn. The
production, with Marco Perrilli as executive
producer and Tom Cecato as head cinematographer,
is expected to be completed before
the end of May . . . Producer Herman
Cohen, who recently completed "Craze"
with Jack Palance starred, is seeking Palance
again, to star in "The Magnificent Bastards,"
a story of Confederate prisoners
during the Civil War. Palance is currently
in London, where he is filming a two-hour
"Dracula" movie for CBS Television . . .
Rebecca Dianna Smith, who recently completed
a starring role in the film, "Deadly
Honeymoon," to be released in October,
has been signed by producers Martin Ritt
and Irving Ravetch to co-star in the 20th-
Fox release, "Conrack" . . . Dick Crockett,
Dick Balduzzi, Henry Wills, Fred Zendar,
Wally Rose, Ted Grossman, Joe Finnegan,
J. R. Randall, Jimmy Casino, Walter Scott,
Patty Elder, Rosemary Johnston and Julie
Johnson have been signed for the Hal B.
Wallis production of "The Don Is Dead."
Stanley Kramer signed Anne Murray to
sing the Henry Mancini-Hal David title
song, "Send a Little Love My Way" in
"Oklahoma Crude," for Columbia Pictures,
which stars George C. Scott, Faye
Dunaway, John Mills and Jack Palance and
will be released early this summer. Canadian
Anne Murray, who burst upon the recording
industry with her Gold Record record-
. . .
ing of "Snowbird" in 1971, was also a
regular on the Glen Campbell Show
Bill Madley will sing the main song foi
the new 20th-Fox production, "Emperor of
the North Pole," starring Lee Marvin and
Ernest Borgnine. The song, "A Man and a
Train," written by Hal David and Frank
DeVol, is an integral part of what 20th-
Fox considers to be one of its major films
for 1973. The feature was directed b>
Robert Aldrich from a screenplay by Christopher
Knopf with Stanley Hough producing
and Kenneth Hyman serving as
executive producer . . . Singing star Jim
Croce was signed by 20th-Fox to record
the theme song for "The Last American
Hero," the Joe Wizan production starring
Jeff Bridges. The song was composed by
Charles Fox and Norman Gimbel.
10 BOXOmCE May 21, 1973

—
Sidney Poitier Tells Press
About 'Warm December'
By JOHN COCCHI
NEW YORK—Academy Award winning
actor Sidney Poitier is just about the biggest
black superstar who produces, directs
and stars in his own films. He greeted
the tradepress at the Laurent Restaurant
here to talk about "A Warm December,"
his latest film, which is being released by
National General Pictures. The romantic
drama is a First Artists production, his first
effort in partnership with Paul Newman,
Steve McQueen, Dustin Hoffman, and
Barbra
Streisand.
Poitier won his Oscar for "Lilies of the
Field" (1963), after which he formed his
own production company. His starring film
"For Love of Ivy" was produced by the
actor from his own story line. In 1969,
he went into partnership with the aforementioned
superstars to form the independent
First Artists production company.
"A Warm December" has many different
elements to it: Poitier is an American
doctor vacationing in London with daughter
Yvette Curtis and engaging in a motorcycle
competition. Amidst circumstances suggesting
a spy melodrama, he meets and falls
in love with mysterious Esther Anderson.
She proves to be the niece of an African
ambassador, but her condition—the incurable
sickle cell anemia—stands in the
way of their romance.
That Poitier as an actor and director is
able to mix these ingredients—and more
into a coherent film is a tribute to his
skills. The African culture is presented to
a great extent in costume and song. "December"
also provides a showcase for the
personalities of Jamaica-born Miss Anderson
and young (12) Miss Curtis.
The April 16 issue of Boxoffice featured
National General's selling campaign
for "A Warm December," which opens in
15 key cities throughout the country Wednesday
(23). NGP has been sending a
bi-weekly newsletter on the film, while
Poitier and Miss Anderson have been given
national TV exposure and a wide press.
'Obscene' Film Bill Again
In Pennsylvania Senate
HARRISBURG, PA.—A new Senate bill
would amend state statutes to prohibit
specifically obscene motion pictures from
being exhibited in Pennsylvania. This measure.
Senate Bill 737, provides for injunctions
for so-called obscenity offenses.
Sponsors include State Senators Austin
J. Murphy, Franklin L. Kury, Louis G. Hill,
James E. Ross, John N. Scales and R. Budd
Dwyer. The proposal is in the hands of the
Judiciary Committee.
The House bingo legalization bill continues
active and is on third consideration
for approval by the State Government Committee.
On initial consideration by the House
Judiciary Committee is the measure which
further defines "the offense of obscenity"
and brands certain sex films and books as
public nuisances, this proposal also providing
for injunctions.
Industry Salutes Jack Whittle Sr.
Jack L. Whittle sr., second from right, executive secretary of NATO of
Maryland, is presented a plaque for many years of faithful service to the association.
Participating in the tribute were, left to right, C. Elmer Nolte jr., past president,
NATO of Maryland; John Recher and George Brehm, co-chairman for the
Tuesday (1) testimonial dinner, and, at right, Leon B. Back, president of Maryland
NATO. (Photo by the Baltimore News American.)
BALTIMORE—Approximately 100 from
Baltimore, environs and out-of-state Tuesday
(1) paid homage to one of the industry's
"greats," Jack L. Whittle sr., executive
secretary, NATO of Maryland, on the occasion
of his retirement at the age of 81. The
testimonial dinner was held from 7 p.m. to
midnight in the beautiful white and gold
Terrace Room of the Green Spring Inn.
With the indefatigable aid of his faithful
secretary, Mrs. Vera Wolfe and the committee
on arrangements, comprised of John
Recher of Hicks/ Baker, chairman; George
A. Brehm, Weslview Investment Co., cochairman;
Leon B. Back, president of
NATO of Maryland and general manager
of Rome Theatres, ex-officio, and C. Elmer
Nolte jr., executive of F. H. Durkee Enterprises
and past president of NATO of Maryland,
also ex-officio, a delightful, impressive
and comprehensive program was conceived
and executed for the evening. No man
could have received a greater honor with
more accolades from his fellow workers
and friends at this time than did Jack L.
Whittle sr.
Following the invocation by the Rev.
Oscar Carlson, pastor emeritus. Ascension
Lutheran Church, guests dined on Maryland
crab soup, tossed salad, roast prime
ribs of beef, Italian mixed vegetables, baked
potato with sour cream and creme de
menthe parfait, followed by coffee or tea.
Leon Back welcomed everyone, revealing
that the Whittles will have enjoyed marital
bliss 53 years in December. "He's younger
than I am in outlook," observed Back.
"With Jack, he's always a little younger or
the same age as I. In 1956 he was chief
barker of Variety but this is l/19th of the
story. He produced Ice Capades here and it
rained incessantly. Only on the days he
worked it didn't rain."
Whittle, accordingly, was tendered a
plaque by NATO of Maryland in recognition
of the many years of faithful service
in behalf of all the exhibitors and members.
Back pointed out that the poem in his honor
printed in the program was the brainchild
of Mrs. Anne Albaugh, sister of Mrs. Vera
Wolfe and poet laureate of the state of
Maryland in 1970.
Among the distinguished out-of-town
guests was George Roscoe, director of exhibitor
relations, national NATO, who presented
Whittle with NATO's "Special
Award of Merit," commenting, "In 17
years with Allied, Jack Whittle worked
every way. He was more helpful when the
two associations (Allied and TOA) merged
and joined NATO, thereby starting the unit
known as NATO of Maryland. I'm going
to miss him. Bless him for what he's done
for the industry."
The Roy White "President of NATO
Merit Award" also was presented to Whittle
and Paul Roth, president of NATO of
Virginia, gave him a certificate of appreciation
from the Tri-State Ass'n of NATO
(Maryland, Virginia and District of Columbia).
George Tice, president of NATO of
Western Pennsylvania paid tribute to Whittle's
contributions, citing a recent visit to
Washington, D.C., when CATV matters
were the focus of attention.
Following laudatory remarks by Sen.
Harry J. McGuirk, who told how proud he
was of Whittle's activities personally and
his liaison role between NATO of Maryland
and the Maryland Legislature, City Councilman
Frank K. Gallagher reminded the
assemblage, "He is a loss to you as he is
to us. It was a real pleasure to work with
him for the past 20 years."
The numerous telegrams received were
read by Leon Back and they were from:
Sumner Redstone, Redstone Theatres; Truman
Rembusch, Syndicated Theatres; Lou
Gaertner, exhibitor, Sidney Tinsley, a
(Continued on page E^3)
BOXOFHCE :: May 21, 1973 E-1

BROADWAY
on the international stage hit by Barellet
and Gredy. The film was made on location
in Greece, Hollywood and New York City.
^HE WEEK OF SUNDAY (20) is a big
one locally,
since two imports are having
American debuts and three more pictures
will be given world premieres. Leading
off the arrivals was "The Mattel Affair,"
co-winner of the Grand Prix at the
1972 Cannes Film Festival, which opened
Sunday (20) at the Little Carnegie. Paramount
is presenting the Italian import and
the Hillard Elkins production of "A Doll's
House," starring Claire Bloom, bowing
Tuesday (22) at the Fine Arts.
Thursday (24) will see two world premieres.
The "Fabulous '50s" live again
when Columbia opens "Let the Good Times
Roll" at Loews' State I and Loews' Tower
East, Hicksville's Twin South Theatre and
New Jersey's Totowa Cinema. The birth
of rock 'n' roll is recorded, as interpreted
by such stars as Chuck Berry, Little Richard,
Fats Domino, Bo Diddley, Chubby
Checker and Bill Haley and the Comets,
who started the craze. Lee Marvin and
Ernest Borgnine engage in a monumental
fight in "Emperor of the North Pole,"
which arrives that day at the Rivoli and
Columbia L
Ginger returns in the person of Cheri
Caffaro as premiere week draws to a close
Friday (25), when "Girls Are for Loving"
starts at the DeMille. Continental is releasing
the Derio Production, in which the
undercover female agent poses as a dancer
to infiltrate a secret international trade
conference. Filming sites ranged from upstate
New York to Washington, D.C, and
the Virgin Islands.
•
Cinerama had cause to rejoice this past
week. "The Harrad Experiment," debuting
at the 400-seat Baronet Theatre, is
the biggest hit that house has had since
"M*A*S*H" in 1970. Meanwhile, "This Is
Cinerama" (1952), being reissued at the
Ziegfeld, is proving to be a surprise hit.
The Ziegfeld's gross Saturday (12) was exceeded
only by the larger Radio City Music
Hall.
•
A lengthy salute to the 50th anniversary
of Warner Bros, will be presented by the
Museum of Modern Art following its current
Anthropological Cinema Series, which
continues through July 3.
•
Variety Club of New York wilt hold a
Celebrity Ball Sunday evening, October 28,
in the Imperial Ballroom of the Hotel
Americana, according to an announcement
by Bernard Myerson, chief barker of Tent
35, and Toby Diamond, president of Variety
Club Women. Proceeds of the dinner
and a raffle will benefit the major Heart
Project of the New York Variety Club,
which is the Mental Retardation Institute
of the New York Medical College.
The hospital unit of the $8.5 million
complex in Valhalla will be dedicated
shortly as the Variety Club In-Patient Pavilion,
to provide hospital facilities for the
analytical and diagnostic treatment of retarded
children.
According to preliminary plans, the dinner
will be attended by leading personalities
in the entertainment world who are in
sympathy with and participate in the activities
of "The Heart of Show Business" on
behalf of handicapped and underprivileged
children.
Sylvia Pimstein, former president of
Variety Club Women, will serve as chairwoman,
with co-chairmen to include Salah
Hassanein, executive vice-president of
United Artists Theatres; James R. Velde
sr., vice-president of United Artists Corp.,
and Ted Royal, president of Retail Theatres.
First prize for winner of the raffle
will be first-class round-trip tickets for two
on the Cunard Line's Queen Elizabeth 2
from New York to Southampton. Additionally,
there will be many more valuable
prizes.
•
Best of luck to Patty Ecker, Cinerama's
publicity director here, who has left for
the West Coast. She will continue working
for the company, although her new
duties haven't been announced as yet.
•
The First Avenue Screening Room's first
run attractions for the balance of May are:
"Happiness," Alexander Medvekine's silent
comedy made in Russia in 1934, opening
Thursday (24), and William Richert's "First
Position," beginning Thursday (31).
Toshio Matsumoto's "Funeral Parade of
Roses," telling of Tokyo's infamous bar
called Genet, begins June 7.
"40 Carats," a Mike J. Frankovich production
for Columbia Pictures, will have its
world premiere at Radio City Music Hall
this summer. The joint announcement was
made by Charles Hacker, executive vicepresident
and chief operating officer of the
Music Hall, and Milt Goodman, vice-president
and general sales manager of Columbia.
The all-star cast is headed by Liv Ulimann,
Edward Albert, Gene Kelly and Binnie
Barnes (Mrs. Frankovich), with Deborah
Raffin in her film debut. Co-starred
are Billy Green Bush, Don Porter, Nancy
Walker, Rosemary Murphy and Natalie
Schafer. Milton Katselas directed and
Leonard Gershe wrote the screenplay, based
David Sureck has resigned as vice-president
of Charles A. Moses' public relations
firm to become information director of the
U.S. and Canada for the United Nation's
Educational, Scientific and Cultural Organization,
with offices at the U.N.
Sureck joined Moses' firm (CAMCO)
three years ago after producing a series of
syndicated radio shows. Before that, he was
public relations director for UNICEF.
•
Irvin Shapiro, president of Films Around
the World, has acquired exclusive representation
for all foreign markets to "The Legend
of Amaluk." The film, narrated by
Lome Greene and produced by Jerry Fairbanks,
was entered at the Marche du Films
at the Cannes Film Festival.
•
Lee Hessel, president of Cambist Films,
hosted a preview of his latest release, "1001
Danish Delights" at the Little Carnegie
Wednesday morning (16). In keeping with
the film's title and theme, he arranged for
coffee and Danish pastry to he served by
scantily attired hostesses.
In the magazines: Seventeen Magazine
has selected Warner Bros.' "Class of '44" as
"Picture of the Month" in its June issue.
Films in Review for May features articles
on the 45th Academy Awards telecast and
the screen careers of Danny Kaye and Vera
Miles.
Showcases for Wednesday (16): "Extreme
Close-Up" (first run) and "The Baby Maker";
"Scorpio" and "The Mechanic"; "The
Passion Seekers" and "Escape to Passion";
"Brother Sun, Sister Moon"; "The Godfather";
"The New Centurions," and first
run, "Dirty Little Billy" and "Ludwig."
"Sweet Jesus Preacher Man" has a Showcase
premiere Wednesday (23) and "Deep
Thrust" opens at 80 theatres Wednesday
(30), following a Flagship engagement.
•
Congratulations to publicist Michael Alpert
and his wife, who became parents of
a baby girl born here Friday (11). Mickey
has been handling National General product
of late.
•
The 1 ,003-seat Victoria Theatre on
Broadway closed last week. Last double
bill to play the Reade house was two Charles
Bronson reruns, "The Mechanic" and
"Chato's Land."
•
Norman Trell has been named a vicepresident
with Diener/Hauser/Greenthal,
CARBONI, lae. 1-— Box K, Cador Knolls, MJ.
In New York—Joe Hornstein, Inc., New York City, (212) 246-6285
Capitol Motion Picture Supply Co., New York City,
(212) 757-4510
Albany Theatre Supply Co., Albany, (518) 465-8894
In New Jersey—National Theatre Supply Ci., Camden, (609) 962-9200
Sun Carbon Co., Fort Lee, (201) 224-4969
In Pennsylvania—Allied Theatre Supply Co., Philadelphio, (215) 567-2047
In Virginia—Perdue Motion Pictures, Roanoke, (703) 366-0295
E-.2 BOXOFFICE May 21, 1973

—
—
—
I
—
—
1
. .
—
—
—
—
—
the New York public relations firm which
is a subsidiary of Ted Bates & Co, Trell
had been media director since rejoining
the agency in 1970. Previously, he had
worked for Schenley Industries and Hockaday
Associates.
•
The Cinema Lodge executive board meeting
was held Thursday (10) at the Lawrence
White Memorial Library of the B'nai
B'rith Building at 315 Lexington Ave.
Herbert Morgan, lodge president, presided
at the meeting, which was highlighted by
the dedication of memorials for Barney
Balaban and Harry Brandt.
Jack Whittle Sr. Saluted
As He Starts Retirement
(Continued from page E-1)
friend; Sherrill Corwin, NATO of Southern
California; Mildred Wolsh, Wolsh Theatre
Service; Jerry Gordon, NATO of Virginia
and chairman of the low-grossing committee,
and Julian Brylawski, the 91 -year-old
president of NATO of Metropolitan D.C.
Another honor came from Mayor William
D. Schaefer via the Rev. Leslie Metcalf,
press aide. Rev. Metcalfe presented a
proclamation by the mayor declaring Tuesday
(1) as "Jack L. Whittle sr. Day in
Baltimore City." The final presentation, a
handsome .set of luggage, a gift from NATO
of Maryland, was tendered him by John
Recher, who stated, "This doesn't mean
you have to leave town, all
your friends and
NATO of Maryland."
Moved, Whittle answered, "It has been
my privilege and pleasure to serve in any
manner that I could. I am happy and sad,
sad to leave the business and to part with
my friends all over the U.S. ... I'm proud
to be associated with such fine p)eople. I
thank you for this grand occasion."
It might be added that important guests,
aside from wives of Maryland NATO's
officers and members, were Mrs. Mildred
Lowe, Jack Whittle jr.'s mother-in-law, who
attended for him and his wife (they're in
California), and Mr. and Mrs. Richard
Bledsoe, daughter and son-in-law of Jack
Whittle sr., as well as Mark Collins, publisher
of the News-American, and Mrs. Collins.
Some of the out-of-town guests were:
Jim Naughton, Union Carbide Corp., Pittsburgh;
Fritz Goldschmidt, Avco Embassy,
Washington; Col. Paul Vogel, member of
the Ohio NATO board of directors; Mmes.
Muriel and Reba Schwartz, George M.
Schwartz Theatres, Dover, Del., and Wade
Pearson, Virginia, as well as many distributors
and salesmen from Washington, D.C.
and Virginia. Too, there were representatives
from theatre supply houses, including
Mildred Wolsh, Wolsh Theatre Service, and
Don Maybom, Comco.
Eastman Executive Retiring
ROCHESTER, N.Y.—Dr. James E.
Magoffin
of Kingsport, Tenn., senior vicepresident
of Eastman Chemical Products, a
division of Eastman Kodak, will become
president of the division July 1, succeeding
Robert L. Churchill, who will retire.
'Godspell' Climbs to 3rd from 6th
In NY; 'Hitler Starts With 380
NEW YORK—Still No. 1, "The Devil in
Miss Jones" dropped off to 830 in its
seventh week at the Lincoln Art Theatre.
"Last Tango in Paris," again No. 2 and
now the longest running film on the metropolitan
barometer (15 weeks), also lost
points, tumbling from 705 to the 695 level.
No. 3 "Godspell" (sixth last week) improved
40 points in its eighth frame at
Columbia II and closed the report period
with a solid 380.
"High Rise," No. 4, was up a notch from
the preceding report as it enjoyed a 370
seventh week at the World. "State of Siege"
switched from No. 4 to No. 5 on basis of
(Average Is 100)
Beekman Stote of Siege (Cinema 5), 4th wk.
.
365
Cinema Scarecrow (WB), 5th wk
270
Cinerama The Mock (CRC), 6th wk
190
Columbia 11 Godspell (Col), 8th wk
380
Coronet Brother Sun, Sister Moon (Pora),
5th wk 100
,
Criterion Hitler: The Lost Ten Days (Para) 195
DeMille Book of Numbers (Emb), 5th wk
80
Eastside Cinema L'Amour (Alturo)
210
86th Street East Hitler: The Lost Ten Days
(Para)
380
Fifth Avenue Cinema Autumn Afternoon
(New Yorker)
295
Fine Arts ^The Nelson Affair (Univ), 4th wk. . . . 105
Lincoln Art The Devil in Miss Jones
(MB Distributing), 7th wk
830
Little Carnegie Wedding in White (Emb),
2nd wk 110
.,
Orpheum High Plains Drifter (Univ), 4th wk. . . . 60
Paris Money, Money, Money (CRC), 7th wk 120
Penthouse Charley-One-Eye (Para), 4th wk.
. . 35
Radio City Music Hall Tom Sawyer (UA),
9th wk
130
RKO 86th Street Twin 1—Chorley-One-Eye (Pora)
,'
4 1 h wk
50
RKO 86th' Street Twin 1 ^The Mock (CRC),
6th wk
•.;•.„ ,190
68th Street Playhouse Such a Gorgeous Kid Like
Me (Col), 7th wk •
.100
State II High Plains Drifter (Univ), 4th wk. ... . 90
Sutton—Closs of '44 (WB), 5th wk
.150
Trans-Lux East Lost Tongo in Pans (UA),
15th wk
695
World High Rise (Moture), 7th wk
370
'Charlotte's Web' Rounds Out
Month as Baltimore's — No. 1
BALTIMORE "Charlotte's Web" more
than doubled the percentage of the second
highest grossing film, "Scorpio" at Cinema
II and the Paramount theatres, 365 to 180,
as both of these attractions played through
"Charlotte's Web" now
a fourth-week 365 at the Beekman; No. 6,
Ozu's "Autumn Afternoon," the week's sole
newcomer in the Top Six, gave the Fifth
Avenue Cinema a rewarding 295.
Other arrivals doing good initial business
were "Hitler: The Last Ten Days" at the
Criterion and 86th Street East and Andy
Warhol's "L'Amour" at the Eastside Cine-
ma.
a fourth week here.
has been the city's grossing leader throughout
the film's first month at Cinema I.
Cinema I
Cinema II, Paramount
Charlotte's Web (Para), 4th wk 365
5 v/est
Scorpio (U'A), 4th wk. .
Troyels With My Aunt (MGM), 9th wk.
.180
.140
.
Glen Burnie Mall, Senator Class of '44 (V»/B),
5th wk 90
Liberty II The Nelson Affair (Univ) 70
Playhouse Cesor and Rosalie (SR), 5th wk 135
7 Eost Cries and Whispers (SR), 5th wk 125
Towson, Westview II Lost Horizon (Col), 6th wk. 125
Westview III Two People (Univ) 90
Westview IV Brother Sun, Sister Moon (Para),
4th wk 95
"Last Tango in Paris' 250
As Newcomer — in Buffalo
BUFFALO "Last Tango in
Paris," "The
Devil in Miss Jones" and "Black Mama,
White Mama" were the week's business
leaders. "Devil," top grosser here for several
weeks, continued strong (200) at the Granada;
"Tango" opened a reserved-seat engagement
at the Amherst with a good advance
ticket sale and a first-week 250.
"Black Mama" started on a 160 note at
the Teck.
(Average is 100)
Amherst Lost Tongo in Paris (UA) 250
Buffalo The Duel of the Iron Hond (SR),
2nd wk 130
Center, Evans Soylent Green (MGM), 4th wk. ... 120
Granada The Devil in Miss Jones (SR),
5th wk 200
Holiday The Poseidon Adventure (20th-Fox),
1
•
21st wk 120
Holiday 4 The Effect of Gamma Rays on Manin
the-Moon Marigolds (20th-Fox) 2nd wk. ...130
Holiday 6 The Discreet Charm of the
Bourgeoisie (20th-Fox), 2nd wk 100
Kensington Lost Horizon (Col), 5th wk 125
Maple Forest 1 Cesor and Rosalie (SR) 130
Maple Forest 2 The Nelson Affair (Univ) ....140
Teck Block Mamo, White Mama (AlP) 160
David Schoenbrun to Be
Speaker at UJA Event
NEW YORK—David Schoenbrun will be
the guest speaker at a luncheon sponsored
by the Entertainment and Communication
Division on behalf of the United Jewish Appeal
June 5, at 12 noon in the New York
Hilton Hotel. Guest of honor at the luncheon
will be Frank Yablans, president and
chief operating officer of Paramount Pictures.
The announcement was made by
chairman Richard N. Goldstein and Seymour
H. Malamed.
Schoenbrun is one of America's most distinguished
and versatile journalists, noted
for his radio and TV broadcasts, lectures,
articles and books. He has won major
awards in every medium of commimioation.
INEMA

ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
CARNAGE! CARNALITY!
m@w
^ IfltlKTII
f«'«nl V AduM Cui'dun
Cruesomelv Itained
in COIOR From EVI
I
I
BUFFALO
gidney J. Cohen, president of NATO
of New York State, has been
appointed chairman
of the long-range
planning committee
of national NATO.
The committee will
recommend to the national
body a new
series of membership
services. As a part of
this work, the committee
will evaluate
suggestions initiated
by NATO members
Sidney J.
Cohen
and will present them to president Roy B.
White. Cohen says the 73 convention will
be held September 17-20 in the San Francisco
Hilton. He also says he's busy working
on the personnel of the new committee
for NATO. Cohen expects to name soon the
general chairman of the NATO of New
York State convention.
Emil T. Noah jr., veteran exhibitor and
advertising-exploitation executive who has
been Cinemette advertising manager here
since that company took over all but one of
the Dipson theatres in this city, has moved
to the Cinemette home office in Pittsburgh.
From there he will direct the advertising of
both Pittsburgh and our town. Cinemette,
by the way, now has its local offices in the
Plaza North Theatre on Niagara Falls
Boulevard, where the phone number is 833-
7000. The circuit's theatres are using an
attractive new combo layout locally, giving
the addresses and phone numbers of the
various houses.
Jo-Mor Theatres are keeping Bill
general manager, busy promoting all
Laney,
the big
attractions, including "Last Tango in Paris,"
now attracting good business at the Cinema
in Kodak Town. Jo-Mor now operates the
following theatres in Rochester: Towne 1
and II, Stoneridge I and II, Stutson, Panorama,
Eastview, Cinema, Fine Arts, Little
and, in our town, the Wehrle ozoner, which
Jim Hayes now manages . . . Ellis Advertising
Co. is entering its 50th year.
Actor Ossie Davis and actress Ruby Dee
told a State University at Buffalo audience
April 30 that blacks must become part of
"middle management" in the film industry
or create their own industry in order to
present positive images of black people.
"Most of the black films that have been
produced today, with financial success, are
films depicting blacks as pimps, sex deviates,
dope pushers and gangsters. Those
films are having a negative effect on our
black children, who will readily defend the
films 'Super Fly' and 'The Mack' but on
the other hand do not want to be associated
with such films as 'Sounder' and 'Black
Girls,' which were very real to the lifestyle
of our black ancestors," Davis said. Davis
and Miss Dee, who are husband and wife
'"';t have chosen to keep their stage names,
appeared at University of Buffalo as part of
the seven-day Black Arts Festival, sponsored
by the minortiy student affairs department.
Miss Dee said, "We have a long way
to go to have the positive black man portrayed
in
films."
Carrels Development Corp., a Syracusebased
company, presently operates 70 motion
picture theatres in the U.S., Canada
and Sweden, as well as 1 50 fast-food family
restaurants, said an ad in the Rochester
Democrat & Chronicle the other day. The
display also declared that Carrols employs
about 5,000 persons, with yearly sales approaching
$50,000,000.
Robert Boasberg, local attorney and
brother of the industry's well-known executive
Charlie Boasberg, has been elected vicepresident
of the Ellicott Club, the holding
company of the Buffalo Athletic Club.
Robert is a former president of the Athletic
Club.
Mrs. Charlotte A. Burtner of Webster, in
a letter to the Rochester Democrat &
Chronicle, said (in part): "I have been following
with interest the articles on the disposition
of 'The Devil in Miss Jones' and
was grateful to see that we have men who
are serving the community by their efforts
to keep such films from being shown. My
one regret is that some people are inclined
to see such a film because of the notoriety
involved. Personally, I do not want to fill
my mind with things of such a degrading
nature."
The script of "Brother Sun, Sister Moon"
has been added to the archives of St. Bonaventure
University's Friedsam Memorial
Library. The presentation was made on behalf
of Franco Ziffirelli, director of the
production. By coincidence, the film opened
a week's showing at the Palace Theatre in
Olean, home of St. Bonaventure, about the
same time as the presentation.
Jim Sotet, afternoon deejay and production
director of WWOL, leaves later this
month for the mid-day slot at WCMF-FM
in Rochester. Jim, formerly program director
of WPHD-FM, probably will be named
program director at the Rochester station
in the near future, it is reported . . Jack
.
O'Brian. famous columnist, radio personality
and showman—and a long-time
"everything" in journalism—appeared Sunday
evening (6) at the Trap & Field Club.
He received the Morality in Media "Man
of the Year" award for his crusade against
pornography.
Carlton E. Shaver of Kenmore writes the
Evening News as follows (in part): "Needless
to say that I, being the chairman of the
Obscene Movie Petition Committee, which
obtained 4,800 signatures against the very
outdoor movies your 'ad policy' editorial
supports, am soundly against your policy.
fully agree with Mrs. Spataro's letter
(printed) the same day. She is certainly right
when she labels you 'a partner in crime' to
I
&-€ BOXOFFICE May 21, 1973

1
the smut peddlers. Permit me to inform your
readers that many of your peers, both larger
and small in cities throughout the nation,
refuse to accept, under any conditions, the
same ads you deem ethical."
Ellis Advertising Co., headed by Mickey
Ellis, past chief barker of Tent 7, and his
father barker Mike Ellis, the guy who
writes all those snappy {X)ems, is entering
its 50th year and is looking forward to 50
more . . . Following the Variety Clubs International
convention in Dublin, James J.
Hayes, permanent chairman of the Variety
Club's telethon, plans to extend his European
trip with a week's vacation in Holland.
Jim also manages the Wehrle Drive-In on
Transit Road.
A scale model of the $14 million downtown
convention center has been unveiled
for government, business and labor leaders
by Mayor Makowski in his office in city
hall. The project, slated to get under way
next spring and be completed in 1976, has
been hailed by the mayor as an example of
cooperation between the public and private
sectors . . . The Rochester TTieatre Organ
Society presented Gaylord Carter in his
theatre organ stylings, plus "Mark of
Zorro," Saturday (5) in the Auditorium Theatre.
Reserved seats were $3 and general
admission $2.50 . . . The new Niagara
County Community College was dedicated
in the town of Cambria. Its Fine Arts Building
auditorium scats 712 and can be doubled
as a motion picture theatre.
NORTH JERSEY
{Jarry Klein, an industry veteran of 44
years and manager of Walter Reade's
Community in Morristown since 1961, has
retired and moved with his wife to Florida.
Prior to his association with Reade. Klein
had h>een a manager with Skouras Theatres
for several years and with several independent
circuits before that. No successor
for Klein has yet to be named at the Morristown
house. Robert Masarik, manager of
Reade's Cinema 10 in Succasunna, is suf)ervising
operations at both locations for the
time being.
Over $100,000 has been spent in a vast
redecorating and renovating program at
RKO-SW's Branford in Newark, it was announced
recently by division manager Harold
Widenhorn. The expenditures included
new carpeting throughout the theatre, a
new front lobby and boxoffice area, as well
as many other new fixtures. Robert Osborne
is the manager of the Branford, RKO-
SW's only operation in the city of Newark
. . . Operation of the 2.600-seat Montauk
in Passaic has been taken over by Herbert
Nitke, president of Countrywide Theatres,
a New York State-based firm. Originally
opened during the 1920s, the Montauk was
part of the Stanley Warner circuit and subsequently
RKO-SW. until 1970, when it became
part of the Nathan circuit. Edward
Multeni, manager of the house for the past
four years, will continue in that capacity.
The Montauk features a steady policy of
X-rated films, at present.
Mark Hall Haefeli, 17, a resident of
lotowa, recently was seen in this area in
the film "Child's Play," a David Merrick
production. Mark played the part of Wilson,
a student at an all-boys' prep school. A
senior at Passaic Valley Regional High
School in Little Falls, Mark is as enthusiastic
about sports as he is about acting.
He excels in football and track and was
high scorer last year in Passaic Valley's
football league. Mark previously appeared
on Broadway in Merrick's stage version of
"Child's Play." for the entire run of 1
months. He originated the part of Jennings.
The movie, which stars James Mason and
Robert Preston, was filmed in December
1971 at Marymount Secondary School (for
girls) in Tarrytown, N.Y.
General Cinema's Morris Hills Cinema in
Parsippany was closed recently for alterations
and will reopen as a twin cinema. The
reopening date has not yet been announced.
Originally opened in 1967, the 1,000-seat
house presently is managed by Kathleen
Rusmack. Parsippany has two other theatres.
General Cinema's Troy Hills Drive-In
and Loews' Troy Hills Theatre, an indoor.
Marlon Brando in "Last Tango in Paris"
opened Wednesday (9) at the Amherst The-
.
atre at $4 admission. "The Nelson Affair"
started the same day at the Seneca Mall
Cinema . . Jerre Westergren announces
that the Colvin has a July run scheduled
for "Mary Poppins," with Julie Andrews
. . . "Live and Let Live" of)ens June 27 at
the Plaza North.
Albert J. Becker Is Dead;
Film Industry Pioneer
BUFFALO—Variety Club Tent 7 has lost
one of its charter members. Albert J. Becker,
87, died Monday
(14) in the Rosa Cop-
Ion Home, where he
had lived since November
1970.
Becker was born
Aug. 4, 1885. and arrived
in Buffalo from
New York in September
1901. In New
York he had operated
a projection machine
Al Becker
in Huber's Museum
on 14th Street, at Henderson's, Coney
Island and the World in Glass on the boardwalk
at Atlantic City.
When Becker arrived in Buffalo, he represented
Percy L. Waters of the Kinetograph
Film Co., showing motion pictures of
President McKinley's funeral at the late
Michael Shea's old Garden Theatre.
Recently reminiscing on the industry in
Buffalo a half-century ago, Becker recalled
that the late Vincent R. McFaul, who became
general manager of all the Shea theatres
in western New York, then was checking
bicycles in the Garden. He also recalled
that Joe Schchert then was manager of the
General Film Co. exchange at Pearl and
Eagle and Dan Savage was his booker; that
Harry Marcy and John Sitterly ran an exchange
on Swan Street and Warner Bros,
had a branch on the same thoroughfare.
Becker opened an independent film exchange
in 1916 and in 1918 entered the
theatre supply business. In 1926 he sold his
business to the Exhibitor Supply Co., which
later became National Theatre Supply Co.
Becker was manager of the NTS branch for
ten years. Later he entered the supply business
again, operated for five years and then
retired. He subsequently became a salesman
for NTS. For many years Becker projected
the closing film in the old Shea's Court
Street Theatre.
He was a member of Temple Beth Zion
on Delaware Avenue and always was active
in charity affairs at the Variety Club.
Bailey Theatre Drops Price
BUFFALO—The Bailey Theatre, located
at Bailey and Kensington and still owned
and operated by the Dipson circuit, headquartered
in Batavia, N.Y., has joined the
ranks of $1 admission houses. Features
scheduled include "Cabaret," "The Getaway,"
"Five Fingers of Death" and "Deliverance."
Ruth Furst Joins Sales
Staff of Landau Firm
NEW YORK — Ruth Furst, widely
known for creative sales promotion of special
attractions for Paramount Pictures,
20th Century-Fox and most recently for
United Artists, has been appointed director
of audience development of the American
Film Theatre. Among the many films she
worked on are "The Sound of Music" and
"Fiddler on the Roof."
Ely A. Landau, AFT president, who announced
her appointment, said Miss Furst
will use her special talents to stimulate sales
in
the U.S. and Canada for AFT's subscription
series.
Cinema in Center Plans
ALBANY. N.Y.—A Long Island developer
has outlined plans to construct a shopping
center on a 70-acre parcel in south
Troy. Joseph Morino, president and chairman
of the board of ELM Holding Corp. of
Elmont, said the complex would include
major stores, a bank and a movie theatre.
BOXOFHCE :: May 21, 1973 E-5

PITTSBURGH
^ataKe Martini became Mrs. David Terry
Thomas in a ceremony at the Harbison
Chapel on campus at Grove City College
Saturday evening (12). Four hundred guests
were in attendance for the colorful marriage
and it seemed that at least 1,000 photos
were taken during the ceremony and at the
reception which followed in Crawford Hall.
The bridegroom is the son of Helen and
Frank "Bud" Thomas, both well known in
the film industry, which was represented by
Kaye A. Grotto, Lou Hanna, Molly and
Joe Mulone, Mr. and Mrs. Chester De-
Marsh, Mr. and Mrs. Roger Paganelli, Bob
and Shirley Parme (she being the daughter
of the late Helen and Joe Hanna), Mary
(Mrs. Walter C.) Thomas, grandmother of
the bridegroom and whose late husband was
employed at the world's first all-moving
picture theatre, the Nickelodeon on Smithfield
Street here; Al and June Sipplc and
family; Jack and Lila Trimble and daughter
Suzanne; Mrs. Morris Klingensmith; the
Robert Morris Klingensmith family; Boxoffice's
Robert Franklin Klingensmith, a
grand uncle of the bridegroom; Helen, John
and Johnny Trepasso; members of the
the Anthony James Martinis,
bride's family,
and of the "Bud" Thomas family, son Jay
Mark, best man, and daughters Lila Dale
and Beth Ann, bridesmaids, etc. President
Richard Nixon sent congratulations and
best wishes from the White House.
John O. Glaus, who has operated his independent
film business for a number of
years from his residence, is expected to
move his office into the P&G Film Shipping
Building, 1725 Boulevard of the Allies, now
also housing the office of the Stearn-Hanna
Co-Operative Theatre Service.
Casino and Penthouse 1 and 2 are now
working together, with the opening at the
former house on the city's north side of
Screw Magazine's "It Happened in Hollywood."
With this sex comedy rivaling "Deep
Throat," the Casino, formerly a last-run
double-bill adult film theatre charging 99
cents, increased admission to $5. The Penthouse
advertises the Casino and its new
policy via an amusing trailer.
The Stanley, opening "Five Fingers of
Death," had on stage four times demonstrations
by the Academy of Isshinryu Karate.
They put on free exhibitions also in Market
Square . . . Yellow Cab here won a fare
hike from the PUC . . . Tom Monahan,
chief engineer for the Cecil Heftel radio
operations here, reports that WKPA and
WSHH will step out with $160,000 in new
MOVIE PROGRAMS
IBE TWO COIOR MOVIE HERALDS AND
PR06RAMS FOR THE BEST RESULTSI
lOXOFF ON mST ORDER
V YOU MENTION THIS
fmUCATION AWe DATt
cn OKI rnoj ntnili
SCtATCH rADS
» You wwi tot samtu?
j
ARCADE PRESS
5436 Harford Rd,
Balti-norf, Md. 21214 HA C I'.rO
transmitting equipment. Tom is the son of
retired Press drama critic Kap Monahan.
The late John H. Harris, outstanding theatre
operator here for many years, is the
entertainment industry's only member of
the Sports Hall of Fame, honored as owner
of the Hornets hockey team from 1936 to
1963. Plaque in Harris' name was presented
Feb. 4, 1968. As deputy Pennsylvania athletic
commissioner, your correspondent,
Bob Klingensmith recently checked the 35
plaques and found that he knows or knew
19 of these sports personalities.
Michael Fleishman, son of the Norman
Fleishmans of the Regent Square Theatre, a
senior majoring in art education in the
Indiana University of Pennsylvania School
of Fine Arts, served on the set design team
for the lUP's annual musical show, this
year offering "West Side Story."
Warner opens "Hitler: The Last Ten
Days" Wednesday (23) . . . Guild is showing
more Marx Brothers films, this time
"Love Happy" and "Night in Casablanca"
. . . "Scarecrow" comes into the Chatham
Cinema following "The Day of the Jackal."
John Davidson, former Wilkinsburger, is
starring at the Holiday House . . . Margo
Lovelace's Marionette Theatre, Ellsworth
Avenue, each spring changes from children
programs to adult fare, now being featured
there with Margo the proprietor and chief
puppeteer.
Tom Bryant, Associated's supervisor of
its downtown theatres, and Darcy Bett,
manager of the circuit's Fiesta, will be married
September 26. Tom is the son of "Slim"
Bryant, whose western-music Wildcats were
popular on radio and TV for many years.
Thelma Perry observed her 25th year as
secretary at National Theatre Supply. It was
May 10 a quarter of a century ago that she
joined the NTS staff here under the late
Newt Williams. Best wishes!
First-run theatres have these titles on
their marquees: Shadyside, "The Sorrow
and the Pity," running about four-and-onehalf
hours; Fiesta, reissue of "Camelot";
Forum and Encore, "Cries and Whispers,"
after running three weeks at the Squirrel
Hill; Kings Court, "The Cheerleaders";
Gateway, "The Mack"; Squirrel Hill, "Slither";
Chatham Cinema, "Sleuth," after a
good run at the Warner; Warner, "Class of
'44"; Fulton, reissue of "The Sound of Music";
Stanley, "Five Fingers of Death";
Manor, "Last Tango in Paris," and Mini,
"Sounder."
The Garden showed "Freedom in
Brooklyn"
and "Permissive" ... In area release
are "Superbeast," "Blue Monday." "Dandy,"
"Theatre of Blood," "Young Winston,"
"Hot Rock," "Maniac on Wheels," "Diary
of a Madman," "Four Flies on Grey Velvet,"
"Daughters of Satan," "Monster That
Challenged the World," "The Vampire,"
"Return of Dracula," "Master of Horror,"
combination of "Fritz the Cat" with "Oh!
Calcutta!"
Penthouse 2 featured "Bijou" and Penthouse
1 offered "Captured Couple" . . .
Billy Graham's "Time to Run" opened at
a number of theatres . . . Pete DeFazio,
now offering independent product at D&L
in the Fulton Building, on a recent trip to
Los Angeles met Jay Fineberg, Pussycat
executive, who is remembered here as a
child and youngster, the eldest son of Sam
and Freda Fineberg, former veterans in the
film industry here.
Theatre memorabilia: The Dr. Ford E.
Curtis collection of theatre programs, posters
and photos of the Pittsburgh and New
York stage for more than a century, is on
exhibit throughout the summer at Pitt's
Hillman Library. Curtis is a retired Pitt
professor of English and teacher of drama
. . . Greater Pittsburgh Widcscreen Ass'n
meets the second Wednesday of each month,
phone 343-5247; Pittsburgh Filmmakers
Ass'n's phone number is 362-5449.
. .
L'Amoure recently showed "Here Kitty!",
"Hooker's Holiday," "Apartment Girls" and
"Young and Sensuous" . . . "Cries and
Whispers" went off the Squirrel Hill screen
and into the Forum . Amateur hockey is
very big here, with expanding teams and
leagues . . . College tuition rises again . . .
"Finger Lickin' Good" played at the Penthouse
1 under the newspaper title of "Looking
Good" and Penthouse 2 showed "The
Other Side of Joey," with Gordon Harris.
The Press suggests that by virtue of its
location in Oakland near the college
campuses, the Kings Court is the one house
that might be able to turn a profit on some
films which haven't been exhibited here,
including "Fat City," "Images," "A Day in
the Death of Joe Egg," "Tomorrow" and
"Black Girl."
"Over Sexposure," at the Liberty for
three weeks or longer, was advertised in the
city newspaper as "Over Exposure." It was
co-featured with "Bedroom Bedlam."
Pittsburgh Patrons Irked
By Viewing Conditions
PITTSBURGH—Press
drama editor Edward
L. Blank recently printed a letter from
a reader who complained of conditions at
theatres as follows: "Reading the complaints
of other moviegoers, I can't help but think
the whole theatre industry has become indifferent
to its patrons.
"I go to the movies anywhere from two
to four times a week and I don't know how
long it's been since I saw a movie without
some combination of (a) people smoking
(b) patrons talking aloud (c) feet on the
seats (d) loud conversation by employees in
the rear or (3) poor projection, mainly with
the picture out of focus.
"Some friends and I saw (a film) . . .
and the sound was so low we assumed it
was part of the intended mood of the picture.
When others seated nearby began
mumbling about the same problem, I asked
E-6 BOXOFnCE :: May 21, 1973

an usher about having the movie turned
up. Nothing changed.
"Three-quarters through the picture, it
became so inaudible I complained again. I
was told the sound couldn't be altered until
the next reel was changed. When the latter
occurred, the sound finally went up with
such a burst the audience was jolted. We
heard the last half-hour perfectly well for
our $4.50.
"Another problem I haven't seen reported
and one which occurs more frequently took
place (recently). During the last scene—
. . .
highly dramatic part—a pair of ushers
tromped down the aisles to either side of
the screen and tested the front exit doors
by banging them open. Then, during the
closing lines, the curtain closed prematurely.
"Already annoyed, I waited in my seat
to see the cast of characters listing which
I always enjoy double checking. No sooner
did the names start to roll upward than
the film was turned off altogether. Everyone
was anxious to get us out and get home. I,
for one, won't be anxious to go back."
Blank replied: "As a frequent out-of-town
moviegoer, I can assure you the overwhelming
majority of Pittsburgh's theatres are
kept in good condition. Nearly all complaints
about local theatres relate to fringe
irritations which could be cleared up by
managerial attention to (a) what's on the
screen (is the movie in focus? how is the
sound?) and (b) what's going on in the audience
or (c) what the ushers are up to (do
they have any responsibilities and are they
attentive to them?)."
George Anderson. Post Gazette movie
critic, printed various reports of very poor
projection at a downtown theatre, plus poor
sound, etc. He wrote: "At today's prices,
the customers have a right to expect the
best possible show."
Pittsburgh NAACP Board
Member Commends 'Mack'
PinSBURGH—Acclaim in the black
community for "The Mack," the new hit
from Cinerama Releasing, continues to
grow. Richard Thomas, a member of the
board of Pittsburgh's branch of the National
Ass'n for the Advancement of
Colored People, has urged young and old
alike in his area to see the picture, now
playing at the Gateway Theatre.
" 'The Mack' is an outstanding movie,
filled with truth and realism about black
street life. I urge every black person, young
and old, to see it," said Thomas.
Music for "The Mack" is by Willie
Hutch, who composed and conducted the
score. The original soundtrack from the
film has been released by Motown Records.
'Deep Throat' Showing Resumed
PITTSBURGH—Exhibition of "Deep
Throat," stopped at least three times at the
Liberty Theatre here, has been resumed.
Judge Albert A. Fiok, in an unusual Sunday
hearing in criminal court vs. the district
attorney, opposed a preliminary injunction
barring the film from further action against
it until the courts rule on whether the movie
is
"obscene."
a
WASHINGTON
Jack Valenti, president of MPAA, and CBS'
Frank Stanton are among the Friends
of the Lyndon B. Johnson Presidential Library,
which is located on the grounds of
the University of Texas . . . Jason Miller,
actor and dramatist who received the Pulitzer
Prize for his Broadway play "That
Championship Season," is playing Father
Karis in the film version of "The Exorcist."
Alex Schimel, Universal branch chief,
screened "Ssssssss" for exhibitors at MPAA
April 30 . . . Smith W. Brookhart, one of
the 12 surviving American officials of the
Nuremberg trials, hosted an invitational
screening of the Paramount release, "Hitler:
The Last Ten Days," at MPAA Saturday
evening (12). Local attorney Brookhart was
assistant to America's judge, the late Justice
Robert Jackson.
Fred Sapperstein, Columbia branch boss,
issued invitations to a sneak preview of "Let
the Good Times Roll" at Neighborhood
Theatres' Jefferson Theatre. Falls Church.
Va.. Friday evening (18).
William Zoetis, former 20th Century-Fox
salesman, has been named branch manager
to fill the vacancy created when William
Shields was transferred to New York as
branch manager. Zoetis is a veteran of 25
years with 20th-Fox, having started in the
Indianapolis branch office. He said he does
not anticipate any personnel changes.
Zoetis tradescreened "The Neptune Factor"
at MPAA Thursday (17).
Richard Carlton, formerly Trans-Lux
Corp. vice-president of the entertainment
division, has been named AFI deputy director
for operations by American Film Institute
director George Stevens jr. Carlton,
reporting directly to Stevens, will be responsible
for administration of AFI and
programs emanating from its Kennedy Center
headquarters, as well as its Center for
Advanced Film Studies in Beverly Hills,
Calif.
AFI press screenings for its "25 Years of
Israel" series Tuesday (15) were "Siege,"
2 p.m.; "Three Days and a Child," 3:35
p.m., and "Fish. Football and Girls," 5:05
p.m. Wednesday (16) screenings were
"Floch," 2 p.m., and "The Big Dig," 3:30
p.m. . . . The National Archives film schedule
between Thursday (17) and July 13
includes eight motion picture programs produced
from 1943-1945 by the armed forces
for U.S. servicemen. They were accessioned
by the archives as a record of military information
techniques. The topics range
from reports on battle campaigns and the
domestic front to musical and humorous
entertainment programs. The source is
known as the Army-Navy Screen Magazine.
It first appeared in 1943 and continued
through the World War II years.
Kenneth Clark, MPAA executive vicepresident,
was the luncheon speaker at the
Federation of Motion Picture Councils annual
conference in Philadelphia Thursday
(1 1) in the Holiday Inn. This was the Disney
50th anniversary celebration and it was
FMPC's 19th annual conference, held Monday
(7) through Thursday (10).
Columbia Pictures' "Godspell, " which
premiered in the Kennedy Center's Eisenhower
Theatre Sunday (20), had Ralph
Nader as guest of honor and Nicholas Johnson,
commissioner of federal communications,
as a special guest. The proceeds from
the Citizen Action Group's benefit performance
will be used to "finance college,
law and medical students during the summer
of '73 to research consumer and environmental
problems."
Joan Fontaine was honored by His Excellency
Ardeshir Zahedi, ambassador of
Iran, at a dinner-dance at the embassy Monday
(14) . . .The Star-News' Tom Shades
wrote that "Jonathan," at the Pedas brothers'
Outer Circle Theatre, is "perhaps the
most erotic and intellectual of vampire
movies."
Robert Saxton, president of Saxton Films,
visited subdistributors here and in Charlotte,
N.C., to discuss marketing of the company's
current releases— "How Did a Nice Girl
Like You," "Naked Evil," "The Gorilla
Gang" and "Island of Lost Girls."
Stanley Kositsky Helming
New AA Branch in Philly
PHILADELPHIA—Allied Artists opened
a new branch office in Philadelphia Monday
(14) with Stanley Kositsky serving as
branch manager, it was announced by Jerry
Gruenberg, vice-president-general sales of
Allied Artists.
Kositsky most recently was assistant
branch manager of the Philadelphia office
of Cinerama Releasing Corp. Prior to that
he had worked for United Artists for 16
years as a salesman, sales manager and
branch manager.
Entering the motion picture industry in
1933 as an employee of Warner Bros.,
Kositsky held various positions with that
company, including office manager of the
Cleveland branch. He also has been employed
by Universal and Columbia Pictures.
Bargain Rates at 2 NY Houses
NEW YORK—The Deluxe Theatre, East
Tremont and Belmont in the Bronx, has
adopted a new admission fwlicy of $1.50,
in effect at all times. Meanwhile, the 72nd
Street East Cinema, 1st Avenue, has adopted
a $1 admission policy for all showings.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
r^j^^i^ Don Ho Show. . . at
[hSteIs
J Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF • REEF TOWERS EDGEHMTER E-7
BOXOFHCE :: May 21, 1973

—
B A LT I
M ORE
Ooland Bruscup, president of lATSE Local
181. is now projectionist at Schwaber's
Playhouse, succeeding John Wright,
eight-year veteran there, who left to take
another position. Bruscup formerly was at
JF's Reisterstown Plaza Theatre in the Reisterstown
Plaza Shopping Center. Ronnie
Broscker is filling in temporarily at the
Reisterstown Plaza Theatre . . . Donald Miller,
business agent, lATSE Local 181, has
been appointed to the Motion Picture Oper-
Examining Board.
ator's
Otts Kiefaber, president of Arcade Press,
discloses that a handicapped boy will succeed
Chet Wilhelm when he goes into the
Marines Friday, June 15. Chet had been
w-th Arcade for approximately two years.
This is a beautiful example of kindness in
industry!
Ilene Cohen, daughter of Irwin Cohen,
executive president of R/C Theatres, has
completed her first year at the Wharton
School of Finance, University of Pennsylvania
in Philadelphia. Ilene now has joined
the R/C staff as a summer replacement in
the bookkeeping department. This has been
her father's wish for some time and now
it
has become a reality.
A special promotion to tie in with the
Greek populace surrounding Rome's Broadway
Theatre, 509 South Broadway, was the
back-page advertisement pointing up "Easter
in Greece," color film narrated in English,
along with the exciting color film
"Spies in the Saronic," with music by Manos
Hajidakis, composer of "Never on Sunday,"
along with the hilarious musical comedy
"Two Feet in One Shoe." The latest newsreel
from Greece also was on the bill. The
program was presented Sunday through
Tuesday (6-8), at continuous showings daily
from 1 p.m. Admission price was $2 for
adults and $1 for children.
The amusement tax revenue was up in
Maryland. Louis L. Goldstein, Maryland
state controller, has announced that admissions
and amusement tax revenues collected
for January, February and March of fiscal
year 1973 amounted to $1,247,516.66, as
compared with $926,610 collected in the
same period last year. The controller noted
admission tax revenues for the first nine
E-8
ALLIED THEATRE EQUIPMENT CO.. INC.,
months of fiscal 1973 have shown a 31
per cent growth over those collected for the
corresponding period of fiscal 1972. Most
of this growth is due to increases in the
local tax rates, started by the local governments
under the authority granted by legislation
passed in the 1972 session of the
general assembly. Subdivisions in the metropolitan
area and its shares of revenues are:
Baltimore City, $335,702; Anne Arundel
County, $258,722; Baltimore County,
$226,015; Carroll County, $8,720; Harford
County, $4,086, and Howard County,
$15,831.
Leon Back, NATO of Maryland president
and general manager of Rome Theatres, and
Mrs. Back spent Sunday and Monday
(13,14) visiting his niece and her husband
at their home in Beach Haven, N.J. The
latter is a retired business tycoon (boat
building) at only 36 years of age! . . . Bill
Brizendine, Schwaber World-Fare Theatres
executive, and his wife are vacationing in
Miami Beach, Fla.
Charles J. Hawkins, projeotionist at
Westview I, II, III and IV, owned by
George A. Brehm, and Mrs. Hawkins spent
the week of Sunday (13) vacationing in
Ocean City. Their daughter Sharon was
married Friday (1 1) in Carroll County.
Ray Thompson, who owns the Ray
Thompson & Associates advertising and
public relations firm with his brother John,
will be married here July 15 to Mrs. Nancy
Thomas. Both have been married before.
The Thompson firm handles a number of
theatre accounts here.
"Last Tango in Paris," starring Marion
Brando, had its Maryland premiere Wednesday
(16) at JF's Tower Theatre . . .
Lou
Cedrone, noted TV and drama critic of the
Evening Sun, was the guest speaker at the
annual Mother's Day breakfast at the Winands
Road Synagogue Center Brotherhood
at the synagogue in Randallstown . . . Mrs.
Vera (Austin) Wolfe, NATO of Maryland
secretary, had to stay home Monday (14)
to play nurse to her husband, who included
his foot in the grass-cutting over the weekend.
It was a very painful accident.
Actor Karl Maiden was in town paying
a call on Col. Frank J. Battaglia. deputy
of Philadelphia
-^ i^ proudly presents ^ ik
ALLIED THEATRE EQUIPMENT CO., INC.,
12 E. 25th Street
(formerly of J. F. Dusman Co.)
of Maryland
Baltimore, Maryland 21218
(301) 235-2747
Everything for the Theatre- SALES, SERVICE, REPAIRS
police commissioner. The actor has a
daughter, Mrs. Mila Doerner, living here
and her husband is a medical student at the
University of Maryland Medical School . . .
Deborah B. Morrison, formerly a consulting
director of public relations for Associated
Producers of Washington, D.C., has been
named director of community relations for
the Sheppard and Enoch Pratt Hospital.
Walter Gettinger, head of Gettinger
Amusement Co. and owner of the downtown
Howard Theatre, is chairman of the
Ambassador's Ball committee for Israel
Bonds. The group, under his aegis, is planning
an outstanding social tribute June 18,
to be held in the Sagner Auditorium of the
Beth Tfiloh Congregation, to celebrate Israel's
25th anniversary. Gettinger announced
that this year's Ambassador's Ball will serve
two distinct purposes. First, to extend a
formal welcome to Israel's new ambassador
to the U.S., His Excellency Simcha Dinitz
(this will be his prime official visit to our
community), and, second, the Maryland
mittee for Israel Bonds will be dedicating
this prestigious occasion to further celebrate
Israel's 25th year of economic independence
through the sale of Israel Bonds. Admission
per couple is by a cash purchase of $2,500
or more in Israel Bonds prior to June 18.
Isador M. Rappaport Dies;
Well-Known Theatre Owner
BALTIMORE — Isador
M. Rappaport,
brother of the late George Rappaport,
died Wednesday (9) in Miami, Fla. He
was 71.
Known as "Mr. Show Business" in Baltimore
during the '30s and '40s, Rappaport
was semi-retired, with interests in Cleveland,
Ohio, including the Severance, World-East
and Worid-West theatres. He recently had
been in ill health.
Rappaport took over the Hippodrome
Theatre in 1931, making it into one of the
top vaudeville show spots in the country.
He opened with "Three Who Loved," with
Betty Compson and Conrad Nagel on the
screen, and comedian George Jessel introduced
the half-dozen accompanying variety
acts. The Hippodrome vaudeville fare continued
over the years and featured big-name
band leaders and stars.
In 1962 Rappaport leased four theatres
the Hippodrome, Town, Little and Aurora
—to Trans-Lux Corp. of New York, bringing
an era to a close. Since then, only motion
pictures have been shown at the Hippodrome.
Rappaport also was instrumental in
the discovery and launching of the famed
comedy team of Abbott and Costello and
was one of the founders of Tent 19.
He is survived by his wife Theresa; a son,
M. Robert Rappaport, and two grandchildren,
all of Baltimore.
Salem Will Not Reopen
ROANOKE, VA.—The Salem
Theatre,
which has been dark since March, will not
reopen as a movie house, according to J. R.
McLemore, owner of the building. The
Salem had been operated most recently by
Mid-Atlantic Theatre Corp.
BOXOFTICE May 21, 1973

MEWS AND VIEWS OF THE PRODUCTION CEMTEI
(Hollywood Office— 6452 Hollywood Blvd.. 465-1186)
Vincent Price Is Honored
Guest at VCI Powwow
HOLLYWOOD—Vincent Price was
guest of honor and special speaker at the
46th annual convention of Variety Clubs
International in Dublin, Ireland. He appeared
at the op)ening luncheon Monday
(7), which was sponsored by American International
Pictures.
Price currently is starring in AIP's "The
Revenge of Dr. Death," being filmed on
location in England.
Many members of Variety Club tents
from throughout the U.S. and other parts
of the world attended, including Samuel Z.
Arkoff, president and chairman of the
board of AIP, plus David J. Melamed,
AIP's executive vice-president and treasurer;
Leon P. Blender, executive vice-president
in charge of sales and distribution, and
Milton I. Moritz, vice-president of advertising
and publicity.
Variety Clubs International is the show
business charity group that has raised more
than $200,000,000 to help ill and unfortunate
youngsters all over the globe.
Frances Marion Is Dead;
Wrote 136 Film Scripts
HOLLYWOOD—Frances Marion, 86,
winner of two Academy Awards for screen
writing ("The Big House" and "The
Champ") and nominated for another Oscar
("The Prizefighter and the Lady"), died
Saturday (12) at Good Samaritan Hospital
following a brief illness.
Ms. Marion started in the motion picture
business as an actress in 1914, later turning
to writing, directing and producing. She
wrote 136 scripts, among them "Camille,"
"Dinner at Eight," "Stella Dallas," "Anna
Christie" and "Min and Bill."
She was the first woman war correspondent,
having been commissioned a lieutenant
during World War 1 by Gen. John J. Pershing.
She was married to cowboy star Fred
Thomson and is survived by two sons, Richard
and Frederick.
Goz Film Retitled
HOLLYWOOD — Working title "Run
Babee, Run" on Goz International Productions
independent film currently in production
has been changed to "5 Female Fugitives,"
according to Goz president and producer
Clancy B. Grass III and associate
producer Andrew G. Fried.
'Billy Jack' Scores Million $ Plus
Via 61 -Theatre Subrun Saturation
Noted Brazilian Director
Visiting U.S. First Time
NEW YORK—Luiz Sergio Person, one
of Brazil's outstanding directors in the
Cinema Novo tradition, is visiting the
United States for the first time. His film
"The Case of the Naves Brothers," distributed
by Europix International Ltd.,
opened in New York to rave reviews.
Europix is planning national release on
the film and Person is to do promotional
appearances in several leading cities.
While in this country. Person also will be
discussing the financing of his next picture,
a political allegory to be tentatively
called "The Plague." Although the film is
to be produced in Brazil, he is hoping to
cast an American actor in the lead.
New Panavision Camera Is
Set for Use on 4 Films
HOLLYWOOD—Panavision's new Panaflex
silent reflex hand-held camera has been
set for use on four pictures, marking the
first use of the new camera for full motion
picture filming. First to get the camera is
Clint Eastwood on "Magnum Force," now
filming in San Francisco for Warner Bros,
release.
Robert Gottschalk, p,resident of Panavision,
who reports 146 requests for the camera
to date, also has okayed use of the
camera on Jan Torel's "Zandy's Bride," as
well as on "Papillion" and on a new film
to be made by Blake Edwards in England.
Richard Aldrich Heading
3 Distribution Firms
HOLLYWOOD—Richard Aldrich, formerly
with National Leisure as general
manager, has resigned. He now is heading
national and world distribution for three
young distribution firms—Phoenix International
Films; Freeway Film Corp. and
Mirage Film Corp.
The firms operate through subdistributors
and Aldrich will headquarter in Los
Angeles at 1662 Cordova St. Films to be
released are "Anthony and Cecely," "The
Masquerader," "There Was a Little Girl,"
"I Love You, I Love You Not," "The
Chaperon" and "Incident at Box Canyon."
By SYD CASSYD
HOLLYWOOD—The persistence of Tom
Laughlin and Max Youngstein paid off at
the boxoffice again, this time in the Southern
California area, as "Billy Jack" grossed
$1,023,718.45 in a saturation four-wall run
in 61 theatres in just seven days. The Tom
Laughlin office handled the campaign with
an assist from the Warner Bros, organization,
using ten drive-ins and 51 hardtops
from San Diego to San Luis Obispo, with
ten of the theatres in Tehachapi, Colette,
Santa Maria, Lompoc and Bakersfield.
Deals were made with booking offices
for theatres they represented, rather than
making saturation circuit deals, although
some circuit houses were used. Following
a pattern rapidly rising as a means of
reaching audiences who do not hesitate to
patronize independent and small theatres
in a metropolitan area when the project is
right, and throwing out the bromide that
the neighborhood theatres' day has passed,
the "Billy Jack" management used the
services of Dick Simpson, who instituted
techniques in radio-TV press campaigns, for
American National, the Salt Lake City distributor
which developed great grosses on
wildlife films.
Youngstein was jubilant over the success
of the plan, giving credit to booking firms
such as Carl Smiley, Jim Jannopoulis, Film
Booking Service and others who provided
their client's theatres. The novelty of this
approach can set a whole new pattern, for
the "Billy Jack" group brought the business
back to its golden days.
Asked about future deals in other cities
Youngstein noted they will be talking with
Warner Bros.' Frank Wells on his return
to Los Angeles from the Cannes festival.
Laughlin and Delores Taylor have pounded
the pavements and blasted the methods
of the industry for several years during the
"Billy Jack" film's popularity, claiming that
old-fashioned methods of distribution were
out. Less than a tenth of the audience is
prepared for films like theirs under old
methods and the present saturation plan,
which is continuing, proves that the independent
producers can throw their weight
around and get results.
The significant factor is that smaller
neighborhood theatres were used and backed
up with the proper promotional campaign.
BOXOFFICE May 21, 1973 W-1

jI^N audience of more than 600
aficionados was attracted to the stately
Seattle Center Playhouse by the sixth
Motion Picture Seminar of the Northwest,
indicating that this section of the country
easily is one of the bright spots of filmmaking,
with a keen overall interest in the
art and science of motion pictures. The
participants gathered Friday (4) and Saturday
(5) to listen, learn, enjoy and discuss
their favorite subject with the top artists,
directors, cameramen, technicians and others
present for the two-day session.
Though held in Seattle, it is interesting
to note that the seminar is called a "fivestate"
affair, with British Columbia joining
Washington, Oregon, Idaho and Montana.
Prominent among those from Canada attending,
along with members of the National
Film Board, were Ron Hook, general
manager, and Barry Jones, chief sound recording
engineer of Bellevue Pathe (B.C.),
Ltd.
Herb Lightman, editor of American
Cinematographer, the journal of the American
Society of Cinematographers, the prestigious
director of photograph artists,
moderated the sessions. Les Davis served
as chairman, with Lazlo Pal of Pal Productions
as assistant chairman, coordinating
the logistics of the event. Karen and
Susan assisted in the speakers' room.
Sven Nykvist, Ingmar Bergman's cameraman,
who has worked with him on all his
pictures, told the seminar that he regards
the director of the movie as head of that
unique group of Bergman film people and
the one to whom his loyalty goes. "Of
course, in setting up camera positions and
the lighting, we must be loyal to the script,
but Bergman and I go through long moments
of location work where we confer
on the camera work necessary and arrive
at a joint decision."
Nykvist is to shoot a Gregory Peck film,
"Here There Be Dragons," based on the
book "Dove," as his next effort. The Swedish
cameraman often is termed "the world's
leading cinematographer."
Mark Rydell, who is making the 20th
Century-Fox film "Cinderella Liberty," has
complete freedom on this motion picture.
In the past, he stated, other studios "exerted
efforts to prevent your dealing with certain
elements."
"Daily," he said, "I received messages
from the studio to beware of sexual problems."
One of his first feature films, after his
WITH SYD CASSYD
long activity in TV, was the picture made
in Canada called "The Fox," which plowed
new sensual grounds. Rydell, despite the
pressures, told the audience he did okay.
Screens now are filled with scenes in the
current trend of audacity and daring, where
"there is nothing that can't be witnessed."
Vilmos Zsigmond spoke on creative cinematography.
Director of photography on
"Deliverance" and "Images" and on Rydell's
feature, the young Hungarian director,
who received his first review in Boxoffice
ten years ago, told of how he obtained his
present style of lighting, one of his marks
of distinction. "We simply didn't have the
money to pay for enough lighting on our
early films. So we would pick the location
which suited our purpose and then convince
the director and producer that this
was the best and, as a result, we came up
with a unique style," he explained. Zsigmond
came to this country from the Eastern
European nation as a refugee and
learned his film technique in cinema school
there.
Don Mankiewicz of "I Want to Live"
feature-film fame, a long-time TV writer
and political analyst, told of his father
Herman Mankiewicz being the original
screenwriter on the Orson Welles project,
"Citizen Kane." "Though many people take
credit for his work, he wrote it as it is
played on the screen," he told the luncheon
audience. After participating on a panel
on "The Puzzles of Professional Filmmaking,"
the writer noted he was the last of
that famous group in screen history, the
contract screen writer. "I liked that check
each week," he commented.
Tom Moyer jr., Portland writer/ producer,
currently distributing his own production,
"The Circle," is the son of the
famed Oregon theatre circuit owner and
works with him. He told how he made
the low-budgeted feature and his problems
and successes in getting playing dates in
competition with the majors.
Others on the program were Peter Jones
and Eugene Boyko, National Film Board of
Canada; Clive Tobin, Melvin Sloan, John
Taylor, Ernest Wildi, Don Zimmerman,
George F. Hood, Charles Fey, Fred Nelson,
Sherwood Omens, John Lowry and Syd
Cassyd.
•
TRICIA'S WEDDING," which opened
the night the President's daughter was
married and which was released through
Grove Press, grossed over $400,000. Mark
Lester, producer of the satire, made it for
less than $10,000 and bucked the prestigious
San Francisco Chronicle, whose management
refused to run his ads, he said.
Like a good showman, he opened the
film two years ago in four theatres, two
in San Francisco and two in Berkeley, and
promptly took in $18,000. His opening
drew two well-known critics, Truman Capote
and Red Reed, and he pulled a spread
in the New York Times. Later the picture
played in Washington, D.C., at Janus I
for six weeks.
A political science major at college,
Lester is learning his film techniques as he
goes. After "Tricia's Wedding" came the
award-winning documentary, "Twilight of
the Mayans," in 1971.
From all this, Peter S. Traynor heard
about him and they launched their exploitation-destruction
derby feature, "Steel
Arena." As they moved from the Southeast,
where the film has fulfilled its promise
by pulling the large group of car-wrecking
fans from America's 12,000,000 audience
for this type of sf>ort, they started looking
for new properties.
Traynor, 35, guides doctors' investments
and has become a millionaire doing it.
Discussing the subject of finance, the financier-producer
said he is looking for more
properties with exploitation value.
Shortly he will announce a new plan for
Lester-Traynor Productions to provide seed
money for new properties.
ALBUQUERQUE
Ceveral managerial changes have been
noted in Commonwealth Theatres' operations
in recent weeks. George Dunker,
who was assistant manager at the circuit's
Center Theatre, Los Alamos, has taken
over as manager at the State here. Tom
Perry, who was at the State, now is helming
the local 66 Drive-In. Meanwhile, Larry
Hopp, who was fill-in manager at the 66,
has been moved to the Cinema East hardtop
in this city. Chuck Wood of Mineral
Wells, Tex., has been installed at the Center
in Los Alamos.
Bob Euler, advertising manager here for
Commonwealth Theatres, plans to go to
Sigourney, Iowa, in early June for the 50th
anniversary of his high school graduation
class.
Joel Smith, formerly with Frontier Theatres
at Carlsbad, has joined Commonwealth
Theatres as new city manager at Santa Fe,
taking the post which has been vacant since
early March, when Roy Hill resigned.
"Lady Sings the Blues" ended a 23-week
run at Los Altos Twin Theatre here, making
it the longest-running picture in the city's
history. Previous long-running records were
held by "The Godfather" and "The Sound
of Music," both with 16-week runs locally.
Mrs. Carlin Smith Rites
CHEYENNE, WYO.—Funeral services
were held at St. Mary's Cathedral here for
Mrs. Carlin (Rose) Smith, wife of Carlin
Smith, president of Highland Theatres. Mrs.
Smith was a civic leader in Cheyenne and
was noted for her many charitable activities.
She leaves her husband; two sons, Bradford
of Boulder, Colo., and Marshall, who is
active with Highland Theatres; one brother,
and four sisters.
W-2 BOXOFHCE May 21, 1973

BOXOFFICE INTERNATIONAL PRODUCT
CONTINUES TO BUILD PROFITS...
FOR THEATRES IN 73!
A SCREAM
'"*'SIREETS
TEENAGE
BRIDE
WORLD-WIDE DISTRIBUTION BY BOXOFFICE INTERNATIONAL FILM DISTRIBUTORS INC.
4774 MELROSE AVE., HOLLYWOOD, CALIF. 90029 U.S.A. TELEPHONE (213) 660-1770 CABLE ADDRESS: BOXINTFIUM
IN CHARGE OF INTERNATIONAL DISTRIBUTION: MR. HARRY NOVAK
CONTACT YOUR LOCAL BOXOFFICE EXCHANGE
ALBANY

ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
CARNAGE! CARNALITY!
miuHi
Cruesomely Staified
Hollywood
QENE HACKMAN has been set to hostnarrate
the in-theatre message for the
1973 campaign on behalf of the Will Rogers
Research Center.
•
David J. Melamed, American International's
executive vice-president and treasurer,
and Leon P. Blender, executive vicepresident
in charge of sales and distribution,
returned from the 46th annual Variety
Clubs International convention, held in
Dublin, Ireland.
•
The Arthur P. Jacobs production of "Battle
for the Planet of the Apes," a 20th
Century-Fox release, was tradescreened
Wednesday (16) at the Studio Theatre.
•
Chill Wills has been hosting the press and
exhibitors at old-fashioned western barbecues
in 14 major cities during a three-week
promotional tour for Sam Peckinpah's "Pat
Garrett and Billy the Kid," Metro-Goldwyn-
Mayer release which stars James Coburn
and Kris Kristofferson in the title roles.
Wills' itinerary has included El Paso, Tulsa,
Kansas City, Chicago, Detroit, New York,
Philadelphia, Cleveland, Birmingham, New
Orleans, Dallas, Houston, Phoenix and San
Francisco. Barbecue guests were given imprinted
aprons.
•
"The Doberman Heist" has been changed
to "The Daring Dobermans" by Dimension
Pictures. Larry Woolner reports the film is
rated G, with first multiple-run openings set
for June 6.
•
Wes Da Pue has returned from the Philippines
with good things to say about the lawand-order
situation there under martial law.
One does not see soldiers on the streets and
the populace goes about its business with
great freedom. Da Pue likes the country so
much that he is planning another film there
next fall. He is partnered with one of the
great sportsmen in the Philippines who owns
one of the two local race tracks.
•
Richard Ellman, who acquired the North
and South American distribution rights
from the Sun Wah Motion Picture Co. on
the film "Fearless Fighters," says that Chinese-tyf)e
films are like eating Chinese food
in this country. A half-hour after you've
seen the picture, you want to see it again!
The action movie, Ellman said, contains
many unusual karate/ Kung-Fu sword play
and martial special effects. Instruments of
death used by the masters of this art are
shown for the first time, according to Ellman.
In widescreen and color, the picture
opens July 1 1 in a Texas-Louisiana, Mississippi
saturation of 152 theatres. The film
IIItlUTll
was produced in Taiwan.
Und«r 17 (tqixrtt KCOmpan]rtn|l
P>f»nl Qt MuU Gut'i

—
—
—
—
—
——
—
—
It Happened' No. 2
In La After 765 Bow
LOS ANGLES—' It Happened in Hollywood,"
new at the Cinema, elbowed its way
into the No. 2 spot on the city's business
barometer with a 765 first week excelled
only by the performance of "Deep Throat,"
1,000 in a 24th week at the Hollywood
Pussycat. Shoved back to No. 3 and No. 4,
respectively, were "The Devil in Miss
Jones," 600 at Cine Cienega, and "Last
Tango in Paris," 520 at the Fine Arts Theatre.
"Sisters," third week at UA Cinema
Center 2, still was flourishing with a lively
350.
{Average Is 100)
ABC Century City 1, Pontages Soylent Green
(MGM), 3rd wk 90
Avco Cinema Center I Brother Sun, Sister Moon
(Para), 4th wk
1 20
Avco Cinema Center 3, Chinese Class of '44
(WB), 4th wk 120
Baldwin Charley-One-Eye (Para) 130
Bruin Scarecrow (WB), 4th wk 240
Cine Cienega The Devil in Miss Jones (SR)
4th wk 600
Cinema It Happened in Hollywood (SR) 765
Crest Cinema Save the Tiger (Para), I 1 th wk. . . 75
Fine Arts Lost Tango in Paris (UA), 8th wk 520
Fox—Theatre ot Blood wk 125
Holly Block Gunn (Col), 225
(UA), 3rd
2nd wk
Hollywood Pacific ^High Plains Drifter (Univ),
Hollywood Cinema, National
9th wk
Lost Horizon (Col),
65
5th wk 150
1 000
Picwood Fists of Fury (NGP) 130
Pix—And Now the Screaming Starts! (CRC) 70
Plaza Ludwig (MGM), 5th wk 175
Regent Two People (Univ), 3rd wk 100
UA Cinema Center 2 Sisters (AlP), 3rd wk 350
UA Cinema Center 3 Sleuth (20th-Fox), 2nd wk. 95
UA Westwood Slither (MGM), 9th wk 240
Hollywood Pussycat
24th wk
^Deep Throat (SR),
'Last Tango m Paris' 450
Second Week in
Denver
DENVER—"Last Tango in Paris." 500
in its Of)ening at the Aladdin, drifted down
to 450 in a second week, while the remainder
of the first-run field settled for scores
in the 75 to 150 range. In fact, 150 was a
popular percentage—that being the boxoffice
score of "High Plains Drifter," "Class
of '44," "Sounder" and "Charlotte's Web"
among the holdovers and "Little Laura and
Big John," the latter playing a seventheatre
opening week here.
Aladdin Lost Tango in Poris (UA), 2nd wk 450
Center High Plains Drifter (Univ), 4th wk 150
Century 21 Closs of '44 (WB), 4th wk 150
Cherry Creek, Villa Italia Lost Horizon (Col),
6th wk 85
Cooper Brother Sun, Sister Moon (Para), 4th wk. 130
Crest Sounder (20th-Fox), 1 8th wk 150
Denham Sleuth (20th-Fox), 8th wk 160
Denver 1, Lakeside, Buckingham Soylent
Green (MGM), 3rd wk 140
Flick 1 Chloe in the Afternoon (Col),
3rd wk Not Available
Flick 2 A Day in the Death of Joe Egg (Col) . .100
Four theatres Camper John (Cinemation) 85
Four theatres Charley and the Angel (BV),
4th wk 75
Lakeridge
Monoco,
Slither (MGM),
Wadsworth
4th wk
Charley-One-Eye
100
(Para) Not Available
Five Fingers of 4th wk. 100
theatres Little Laura Big (SR) .150
Six theatres Ace Eli and Rodger of the Skies
Paramount
Seven
Deoth
and
(WB),
John
(20th-Fox) 75
University Hills Lody Coroline Lomb (UA) .... 1
I 00
University Hills 2, Northglen Chorlotte's Web
(Para), 3rd wk 150
License Denial Is Appealed
LOMPOC, CALIF.—Walnut Properties
has requested a public hearing before the
board of supervisors to determine why its
application for a business license for an
Orcutt area theatre was denied. The firm
has been operating the Cinema Theatre at
Oak Knolls Shopping Center.
LOS ANGELES
—
^iss Pat Carroll will be guest speaker at
the Hollywood/ Los Angeles WOMPI
dinner which will be held Tuesday (22) at
Capuchinos at 7:30 p.m. Miss Carroll, wellknown
entertainer in movies and on TV
and a regular on "I've Got a Secret"—will
speak about one of her favorite organizations,
Movies for Children.
"State of Siege," the controversial Costa-
Gavras film, opened its showcase engagement
Wednesday (16) at the UA Cinema II
Theatre in Westwood. Produced by Jacques
Perrin and directed by Costa-Gavras, who
made "Z," the film stars Yves Montand in
the story of a political and artistic controversy.
A screening of the film scheduled for
the Kennedy Center in Washington was
canceled last month by the American Film
Institute. This touched off a heated exchange
between members of the AFI, who
felt f>olitical pressure from Washington was
responsible for the cancellation, and the
leadership of the organization. The Cinema
5 release states the events depicted in the
film actually took place in a South American
country.
lb Melchior, author of the best-selling
novel, "Order of Battle," has completed
writing his first play, "Hour of Vengeance,"
which is the true story of Hamlet translated
from Danish history of 1200 A.D.
Universal City Studios announced the
appointment of Erika Lees as its London
literary executive, effective Monday (14).
She will be responsible for the scouting and
acquisition of literary properties for both
theatrical and TV projects.
Stanley Kramer has joined forces with
David L. Wolper to produce a series of 90-
minute live tape dramas under the umbrella
title "Judgment." Each of the specials will
be based on a famous trial, either historical
or contemporary.
The first Sabbath service at the new
Synagogue for the Performing Arts, 10505
Santa Monica Blvd., Westwood, was conducted
Friday (18) and was followed by a
special program of speakers and other entertainment.
Bud Yorkin, long a distinguished
director-producer of motion pictures
and TV. spoke about recent experiences
in Israel. Also on the program were
Jacob Aviad, Israel's consul-general in Los
Angeles, and a musical commemoration of
Jewish Music Month.
Continental Film Releasing, a new motion
picture distribution company based in
Eugene, Ore., was announced by Dean Olson,
president. Olson previously was employed
by American National Enterprises of
Salt Lake City.
Carol Speed and Connie Strickland left
for Atlanta for personal appearances for
"Bummer." The Entertainment Ventures
release opened Wednesday (16) at 16 theatres
in the Atlanta area and at five situations
in Jacksonville, Fla.
Sun International Productions, major
four-wall theatrical distributor, has acquired
exclusive rights in the U.S., Canada
and Latin America to "Ape and Super-
Ape," Oscar nominee this year for best
documentary feature. The film will be Sun's
major fall release. In making the announcement.
Sun president G. M. Ridges noted
that "Ape and Super-Ape" marks a major
step forward in the quality of films distributed
via the four-wall method, as evidenced
by its Academy nomination.
American International's "Sisters" is being
held over for a fourth week in the
Cinema Theatre. Westwood, and the Stadium
Drive-In, Orange, following three weeks
of extraordinary grosses . . . AIP will release
"Coffy" and "Little Cigars" simultaneously
in different theatres June 13.
"Coffy" is an action drama of a woman
single-handedly destroying a dope gang.
"Little Cigars" shows a group of midgets
led on a crime spree by a normal-sized
blonde beauty. Angel Thompkins.
Ed Goldman, president of Manson Distributing
Corp., announced that an agreement
has been made with Sun International
Productions for the exclusive foreign representation
of Sun's "Brother of the Wind"
and "Toklat." Michael Goldman, vice-president
of Manson. presently is attending the
Cannes Film Festival, where "Brother of
the Wind" is being shown.
Dale Olson, vice-president of Rogers,
Cowan & Brenner, left Wednesday (9) for
Cannes, where he will work with Larry
Shaw, Forest Hamilton and Richard Pryor
on "Wattstax"; David Wolper and Stan
Margulies on "Visions of Eight," and James
William Guercio and Larry Fitzgerald on
"Electra Glide in Blue."
Premore Productions, motion picture and
TV division of the Solo Cup Co., Chicagobased
paper products and plastics manufacturing
company, has acquired U.S. and
Canadian distribution rights to the feature
motion picture, "Congress of Love," starring
Lilli Palmer, Walter Slezak, Curt Jergens
and Paul Meurisse. The G-rated film
was shot in Vienna with Gets Von Radvany
directing . . . Marc Lawrence has signed a
deal with Classic Films to handle distribution
of his recently completed horror film,
"The Pigs."
Harris Dudelson, formerly Buena Vista's
domestic sales manager, has been elected
vice-president-domestic sales manager. He
joined BV in 1954 as field representative in
Chicago and one year later was named
district manager.
Bill Madden, Metro-Goldwyn-Mayer
vice-president-domestic sales, was on his
way to New York for conferences with
division manager Sid Eckman and area exhibitors
regarding summer releases of "Shaft
in Africa," "The Man Who Loved Cat
Dancing," "The Outfit" and "Westworld."
BOXOFFICE :: May 21, 1973 W-5

SAN FRANCISCO
Chirley Stimmel, WOMPI banquet committee
member, extends her thanks to all
the film exchanges, circuits and friends who
donated prizes for the club's forthcoming
installation dinner.
Linda Gillin, star of Scope Ill's "The
Folks at Red Wolf Inn," was in town Tuesday
and Wednesday (15, 16) to promote the
film, which opened in the Bay area Wednesday
(16). Preceding her in town was one of
the movie's producers, Allen J. Actor, who
worked with Scope Ill's Dave Baughn on
lining up publicity. Linda renewed an acquaintance
with MGM publicist Walt von
Hauffe. She was in the city a few years ago
promoting MGM's "The Magic Garden of
Stanley Sweetheart." Having the lead in
"Red Wolf Inn" hasn't changed her great
personality a bit and, hopefully, all the success
the film will bring couldn't have happened
to a nicer gal!
WOMPIs spent a weekend in Reno, Nev.,
Saturday (19). The bus left Saturday morning
and returned the following evening. Reports
have it that lines for pay advances after
their return here were beyond belief! . . .
The fourth annual Frank Hopper Invitational
Ping Pong Tournament saw the return
of Gary Stevenson and Walt von Hauffe
as winners of the doubles for the second
year in a row. It has been reported that a
boycott of next year's sporting event is
planned unless this team is broken up.
Singles' trophy honors went to Paul Williams.
Al Camillo of General Theatrical and Paul
Catalana of San Jose returned from a weekend
of fun in the sun at Indian Wells Country
Club in Palm Desert and won first place
as a team in the golf tournament . . . Bob
Woefl and wife Maria, along with Jerry Harrah
and Betty, returned from the TEA convention
in Mexico City. The spouses are
with Pacific Theatre Equipment Co. Also
attending the convention were Jim Barry
and Rolfe Kalbhenn of Western Theatrical
Co. ... Gil Schneider has joined the sales
force of Pacific Theatre Equipment Co.
National General Pictures has reopened
a branch office in this city, with Les Smith
on the books and Jerry Smith as branch
manager.
Lynn Blackburn, formerly manager of the
Hillsdale Cinema, has been transferred to
a General Cinema Corp. house in the Los
Angeles area, with Kirk Sessions of the
Cinema in Stockton taking over the Hillsdale
reins ... A postcard from Sammy
Siegel, American International publicist for
the Pacific Northwest, says he's having a
good time on his vacation swing through
Europe. Sammy is looking forward to his
visit to Israel . . . Syufy Enterprises' Moffett
Drive-In will become a three-screen
operation, starting Wednesday (23).
AJS Gives Top Award
To B. V. Sturdivant
SCOTTSDALE, ARIZ.—B. V. Sturdivant,
president of NATO of Arizona and
chairman of the NATO regional presidents'
committee, was honored Saturday (12) by
the American Judicature Society with the
coveted Herbert Lincoln Harley Award, its
highest recognition of merit. The certificate
was presented to Sturdivant, head of the
Citizens' Ass'n on Arizona Courts, by State
Bar president William D. Browning here
at Mountain Shadows during the closing
luncheon of the annual convention.
The honor, the fifth of its kind, was
accorded because of his "services in promoting
the efficient administration of justice
... as a citizen supporter and participant
in the programs of the American
Judicature Society and other state and national,
civic, legal and judicial organizations."
At the head table, in addition to Sturdivant
and Browning, were Arizona Chief
Justice Jack D. H. Hayes, Congressman
Morris K. Udall, presidents of the California,
Nevada, New Mexico and Maricopa
County Bar Ass'ns and Richard Segal,
president-elect of the Arizona State Bar.
In addition to being president of the
Citizens" Ass'n on Arizona Courts, Sturdivant
also is chairman of the Governor's
Arizona Motion Picture Commission, member
of the Arizona Academy board of directors
and a director of the Foundation
of Motion Picture Pioneers.
Sherrill Corwin Heading
Israel Independence Fete
LOS ANGELES— Sherrill C. Corwin has
been named chairman of the Israel Independence
Dinner in honor of Dr. Max
Nussbaum, spiritual leader of Temple
Israel in Hollywood. The event, on behalf
of Israel Bonds and marking Israel's 25th
anniversary of statehood, will be held Monday,
June 11, in the Crystal Ballroom of
the Beverly Hills Hotel.
Identified with many humanitarian endeavors,
Corwin has just concluded his second
term as president of Variety Clubs
International, the worldwide philanthropic
arm of show business. He holds the Heritage
of Liberty Award from the Society of
Fellows of the Anti-Defamation League for
VCI activities.
"Dr. Nussbaum has been in the forefront
of the leadership that espoused and
supported the state of Israel," Corwin said.
"His devotion and dedication are known
the world over and it is fitting that he
should be the honoree of this prestigious
occasion. Dr. Nussbaum has made an
enormous contribution to the welfare of
the people of Israel and no man in this
community remains more responsive to the
problems and needs of their government."
Reservations to the Israel Independence
Dinner are $12.50 per person and may be
made by contacting Mrs. Tamar Rich at
the Israel Bond Office, 5800 Wilshire Blvd.,
Los Angeles, Calif. 90036, phone WE 3-
8261.
Langsbard Now Controller
For 20th Century-Fox Int'l
HOLLYWOOD — James Langsbard has
been assigned to the newly created post of
controller of 20th Century-Fox International
and Interamerica, it was announced by
David Raphel, president of 20th Century-
Fox International. In his new assignment,
Langsbard will handle the financial policies
of the parent corporation, under the supervision
of John Meehan, 20th-Fox vicepresident
and controller.
Langsbard will headquarter at 20th-Fox's
Hollywood studio. He joined the company
in December, 1970, as director of internal
auditing, his position before assuming the
duties of controller. Prior to joining 20th-
Fox, he served with cinerama in various
capacities in New York and Europe.
Demangate loins Corporate
Staff of DeLuxe General
HOLLYWOOD—Donald C. Demangate
has joined the corporate staff of DeLuxe
General as executive assistant to the president
of the motin picture laboratory organization.
Demangate's responsibilities will include
new venture and diversification studies, personnel
training programs, and special staff
assignments. He previously served as a consultant
in these areas for DeLuxe.
Prior to joining DeLuxe, Demangate was
senior vice-president-manufacturing for Catalina
Inc., sportswear manufacturers; executive
assistant to the vice-president and
division controller for Technicolor's consumer
division; and management consultant
for Price Waterhouse & Co.
CARBONS. INC. L *^ Box K. K, Cedar Cedor V..II. Knotlt, N.
'I^ate ^ monc—*Jt'A U tU (^o^'
In Arizona—Arizona Theatrical Equipment Co., Phoenix, (602) 254-0215
In California—Pacific Theatre Equipment Co., Son Francisco,
(415) 771-2950
Budd Theotre Equipment Co., Los Angeles, (213) S39-4325
Western Theatricol Equip. Co., San Froncisco,
(415) 861-7571
In Colorodo—Notional Theatre Supply Co., Denver, (303) 825-0201
W-6 BOXOFFICE May 21, 1973

South Broadway Twin
Opens in Englewood
DENVER—The South Broadway Twin,
with 299 seats in each auditorium, has
opened in suburban Englewood. The facility
cost approximately $200,000 and will be
operated by the Wilmark Cinema Corp., of
which Don Williams and Edward Green are
co-managers.
The newest addition to theatres in the
metropolitan Denver area boasts the latest
in projection, auditorium and concession
equipment. The twin auditoriums feature
alternating colors of red, white and blue
acoustical Soundfold draperies, along with
Irvin Citation model chairs with extra-thick
padded backs providing maximum comfort.
Auditorium aisles and the main lobby are
carpeted in Jorgas Uno Numero 100 per
cent nylon cut pile carpet, with high-density
rubber backing.
Metal screen frames manufactured by
Nick Mulone & Sons are welded to the rear
walls, creating a "floating screen" apjxjarance.
The screens are Super-Opticas by
Hurley Screen Co.
Booth equipment includes Ballantyne VIP
projectors, sound and automation; Goldberg
aluminum reels; Neumade rewind accessories,
and Optical Radiation lamphouses
and power supplies. Western Service
& Supply was the equipment contractor and
furnished and installed the foregoing materials.
Butler Fixture & Mfg. built the concession
stand, which was installed by Proctor
Dist. Co., which also furnished two Tru
Temp popcorn warmers: Supurdisplay butter
servers; Sitco beverage systems, and Scotsman
ice makers.
'Bridge to Paradise' Is
Charted by World Film
DENVER—World Film
Productions expects
to get under way within the next few
months, with its initial effort to be "Bridge
to Paradise." The principal character in the
film is patterned after the Red Skelton
characterization of "Freddie the Freeloader."
Ralf Myers recently spent some time in
Hollywood conferring on production matters
and other related details.
World Film is making progress in starting
construction of a town near De Beque,
Colo., to be used as a tourist attraction
as well as a base for the making of motion
pictures. The base for the village will be
used for the shooting of western movies but
it will be able to accommodate almost any
angle of filmmaking.
The cost of this project is set at more
than $8,000,000. Negotiations now are going
on for the acquisition of additional land
so that the installation can be a substantial
effort. Even though actual movie production
will not be going on all the time, filmmaking
will be simulated every day there are
a few tourists to view the action. This venture
will be on 1-70 and at a cutoff to other
major attractions in the area, notably the
Grand Mesa and a prime ski area. With a
tunnel under the Continental Divide at
RMMPA HONORS STAR—Rex Allen, star of stage, screen, TV and radio
is presented tlie "Mr. Cowboy" award by tlie Rocliy Mountain Motion Picture
Ass'n at its Roclcy Mountain Roundup—Forward Look '73 convention, iield April
24-26 at Denver's Brown Palace Hotel. Shown, left to right, arc Bob Tankersley,
president of RMMPA and Western Service & Supply, Denver; Rex Allen; Frank
H. Ricketson jr., retired head of National General Theatres in the Rocky Mountain
area, and Jack McGee, vice-president and division manager for NGT, Denver.
Allen delivered his acclaimed "What Is a Showman?" address during the Saddle
Bag Feed Luncheon Wednesday, April 25.
Loveland Pass, the traffic in the area is
exfvected to increase many fold.
While in Hollywood Myers was contacted
by many in film production wanting to
know about World Film. Several of them
expressed interest and some will be joining
the company—but turned thumbs down on
any publicity at present because of their
present connections.
Even without active participation by Hollywood
people, Myers has a solid foundation
in his company, which includes about 15
well-known Denver and Colorado people.
Among them are: Palmer Hoyt, former editor
and publisher of the Denver Post; Dr.
James R. Ameill, western history and railroad
buff; Gerald Hart, real estate man;
Leigh Barron and Al Pike, entertainers;
John E. Griffith, banker; Howard Farkas,
real estate developer; Anthony F. Zarlengo,
attorney; Carl Akers, TV newscaster and
history buff; Robert Berkeley of Lainson
Photo Studio; Floyd L. Sparks, former film
producer, now writer; William E. Sagstetter,
cinematography; Miss Laurie Lanning,
executive secretary of the board of trustees
of the American Medical Center, and
George H. Barnard, sales executive.
One film has been made and will be ready
for release by September, while two others
are planned, all in cooperation with World
Film. "Run Wild," about wild horses, is
completed and in the planning stages are
"Longhorn Story" and "Housekeeper," the
first about gold and dope smuggling in
conjunction with Longhorn cattle ranches.
"Housekeeper" is based on haunted houses
and psychic phenomena. Both will be filmed
this year in western Colorado.
Twin Opening Scheduled
located at
LITTLETON, COLO.—A twin theatre
5454 South Broadway was scheduled
to open to the public Wednesday (2).
To be managed by Don Williams, the automated
house is affiliated with Cinamerica
Ass'n.
DENVER
^om Viste is the new Columbia salesman
working out of Salt Lake City. Viste
was transferred from the Minneapolis
branch to succeed former salesman Jerry
Smith, who is being transferred to Kansas
City.
Ralph AIbi is the new student broker in
the local National General Pictures exchange.
Genial Jerry Collins, who booked both
Salt Lake City and local accounts in the
Columbia office, has resigned. Jerry will
return to Los Angeles, where he will be
booking for American International.
Warner Bros, screened "Scarecrow" at the
Century 21 Theatre. Many of the scenes in
the film were shot in this area . . . Columbia
screened "Let the Good Times Roll" at the
Center Theatre.
Jack Felix of Favorite Films of California
traveled to Salt Lake City calling on accounts
. . . Jay O'Malin of the O'Malin
organization traveled to Los Angeles to
make arrangements for additional feature
releases.
It will be a June wedding for Jillann,
daughter of Bruce and Zora Marshall. The
ceremony will be held in St. Thomas Church
and Jillann, a student at the University of
Northern Colorado, will become the wife of
Dr. Robert Couchman. The "father of the
bride" has been selling the accounts for the
Columbia exchange for the past 25 years.
For Prompt Personal Attention
Equipment, Supplies or Service
PETERSON THEATRE SUPPLY
19 E. 2nd South
Salt Lake City, Utah 84111
Phone (801) 322-3685
BOXOFFICE May 21, 1973
W-7

—
Denver Ozoner Reopening
Without X-Rated Films
DENVER—The East 88th Avenue Drivein
has, for the time being at least, ended
its hassle with the law and the neighbors
and is reopening. This time the X-rated
films will be replaced with movies more
gether by executive producer Charles H.
Joffe, who is co-producing with Jack Grossberg
and Jack Rollins. The film is futuristic
in design and that's about as far as Woody
Allen will go toward telling you what his
film is all about, except that in addition to
Allen, it stars Diane Keaton.
"Allen chose Denver as an area to film
attuned to family patronage.
in because he liked what he saw at such
The ozoner opened in 1971, showed places as the Denver Technological Center,
family-type films the rest of that year and the Denver Convention Center, some property
up on Genessee Mountain and a home
reportedly lost money. When it reopened
in 1972 it was with all X-rated fare and in Englewood, a Denver suburb. Allen long
ever since the theatre has been in almost has been known as a man who makes
constant contention with the neighbors and natural things look funny. That is, he looks
the law. Nearby residents complained that at things as they are happening now and
children could see the action on the screen then takes a second—and very hilarious
and that motorists stopped at the roadside look.
to see the films, even though they could
"Now think a minute. If he takes that
not hear the sound.
same approach, putting himself into a futuristic
scene and taking that self-same
On opening day this year about 200
cars and trucks attempted to stop cars look, it would appear that there's going to
from entering the theatre grounds. This be a lot of laughs. Put yourself into it.
action caused the theatre to file a suit in Then, think about how you might feel.
U.S. District Court asking for $2.9 million
in actual damages and $600,000 in
Now you're getting the idea!"
punitive damages. In the light of the recent
court action, this suit has been dropped. RMMPA Golf Tournament
March 9 District Judge Jean J. Jacobucci Will Be Held June 13
issued a preliminary injunction which closed DENVER—The annual golf tournament
the theatre. The authorities said the theatre
had not complied with conditions set Ass'n will be held Wednesday morning,
of the Rocky Mountain Motion Picture
down when the zoning variance was allowed.
That required installation of side-
the event was postponed because of an
June 13. Originally scheduled for April,
walks, curbs and gutters. The theatre said unseasonal snow storm.
they had been waiting for the roadway to be Chick Lloyd, American International
graded. The theatre also was closed as being Pictures; Jack Felix, Favorite Films of
a "public nuisance."
California, and Jack Micheletti, Paramount
Arthur M. Schwartz, theatre attorney, Pictures, are handling arrangements for the
said he may withdraw all the theatre's suits tournament. They ask that each of the
except for a nuisance suit pending before participants report to Park Hill Golf Course,
the Colorado Supreme Court. He said that 3500 Colorado Blvd., at 9 a.m. on the day
suit would be continued, since it involves of the tournament and at that time the
First Amendment issues.
foursomes will be set up. Each contestant
Schwartz said three federal suits, two will be able to share in his winnings on a
against the Adams County commissioners basis very similar to that prevailing in the
and one against a private individual, probably
will be dropped.
my tournament will round out the day's
past. Following golf, an informal gin rum-
activities.
Woody Allen Is Shooting A stag dinner, which also will be held
at Park Hill Country Club, will begin at
'Sleeper' in Denver Area
7:30 p.m. The dinner will be on a free
DENVER—Barry Morrison, comprehensive
amusement writer and film reviewer
basis for each golfer, while nongolfers are
invited to attend at a charge of $6 each.
on the Denver Post, had these comments
Prizes will be awarded following the
on the movie Woody Allen is directing (and
dinner and the committee promises that
in which he is starring), being filmed in and
there will be one for each and every golfer.
around Denver:
Advance reservations are a "must" and
"If you see a small cat hustling about
they should be made with Jack Micheletti,
furtively with a camera and crew the next
Paramount Pictures, 560 West 53rd PI.,
six weeks, don't think anything about it. It's
Denver, or by phoning (303) 534-8246.
simply Woody Allen and his men shooting
his newest film.
"To be called 'Sleeper,' it's being put to- Updated Grove Theatre Is
Unveiled by Lamont Allen
CINERAMA IS IN
PLEASANT GROVE, UTAH—The
completely renovated Grove Theatre was
SHOW BUSINESS IN
reopened in late April, according to Lamont
HAWAII TOO.
Allen, owner-manager of the house. The
When you come to Waikiki,
interior has been thoroughly cleaned and, in
don't miss the famous
gl[w>ijjlHl
addition, the Grove has been updated by
rj^^ Don Ho Show. . . at
HOTias
[ J Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF . REEF TOWERS EOGEWATER .
the addition of new seats, Soundfold draperies,
larger screen and a completely new
sound system.
Many Memories Are Evoked
By Reopening of Theatre
SPANISH FORK, UTAH—B. Davis
Evans, reporter for the Spanish Fork Press,
recently commented in that newspaper concerning
the reopening of the Angelus Theatre.
Said the reporter:
"I had the privilege of walking into the
old Angelus Theatre recently to interview
Richard Foote, who plans to reopen the
place in the near future. Waves of nostalgia
came over me as I entered the building
for the first time since it closed many years
ago.
"It was in that structure I learned to
love Tom Mix and his horse Tony, Hoot
Gibson, Fatty Arbuckle, Charlie Chaplin,
Charlie Chan, Lon Chaney and many stars
of yesteryear.
"It seems as though the Angelus was
destined to be a theatre. It's odd how it
has stood all these years in one of the best
locations on Main Street. One would think
at least the foyer could be rented out for
something or other, as the slanting floor
of the auditorium made it good for nothing
but a theatre, unless it was leveled.
"But it has happened and soon the bright
marquee of the Angelus Theatre will be
numbered among the lights on the Spanish
Fork Main Street."
Officers for 1973-74 Are
Announced by Local 504
SANTA ANA, CALIF.—lATSE Local
504 has announced the election of the following
officers for 1973-74: president, Gilbert
J. Lane jr.; vice-president. Jack Payne;
business representative,
Raymond D. Poppa;
secretary, George E. Short; financial treasurer,
Robert Hanson, and sergeant-at-arms,
Lloyd A. Cope.
Executive board members-at-large are
Donald Beilfuss, William A. Garver, Vaughn
L. Harmon and Robert E. Miller. Harold
E. Hamlyn, Gary Rex Kinsey and Harold
E. Mathews comprise the board of trustees
for the union.
Ralph T. Duke is administrator of health
and welfare and secretary for health and
welfare is Arthur V. Narath.
Local 504 gold card members are:
Ralph
F. Adams, Samuel Christensen, Walter L.
Coleman, Arthur V. Narath and Harold
E. Mathews.
Jim McCrea Films Shown
DENVER—"Buried in Starlight" and
"Roll Up," motion pictures produced by
Boulder, Colo., filmmaker Jim McCrea, recently
had their first theatre showings at the
Changing Scene. Both movies include footage
shot in Greece, Morocco, Spain and the
U.S.
Elma Theatre Acquired by Myne
ELMA, WASH.—The Elma Theatre
here has been acquired by Jack Nehring
and Russell Myers, both of Chehalis, Wash.
They will operate the movie house as Myne,
Inc., and are planning an upgrading of film
fare as well as longer hours of operation.
W-8 BOXOFFICE May 21, 1973

—
—
——
—
'Family/ 'Fists' 300
Each in Loop Debuts
CHICAGO — "The Family," the op)ener
at the Woods, and "Fists of Fury" at the
Oriental were exceptional grossers for the
week, each with 300 per cent. Top followup
business was credited to "Five Fingers of
Death" and "High Plains Drifter," each
playing a 225 fourth week here.
(Average Is 100)
Carnegie Brother Sun, Sister Moon (Para),
2nd wk 1 50
Chicago Soylent Green (MGM), 3rd wk 150
Cinema The Emigronts (WB), 1 7th wk 175
Esquire Godspell (Col), 4th wk 100
Loop The Mock (CRC), 5th wk 200
Michael Todd Sounder (20th-Fox), 21st wk 100
Oriental Fists of Fury (WB) 300
Roosevelt Chorley-One-Eye (Para) 200
State Lake Five Fingers of Death (WB), 4th wk. 225
United Artists ^High Plains Drifter (Univ),
4th wk 225
Woods The Family (SR) 300
'Five
Fingers' Challenges
'Judge Roy Bean' in KC
KANSAS CITY—Holdover "The Life
and Times of Judge Roy Bean" (290) and
"Five Fingers of Death" (275), a lively action
film new at five theatres, were the big
grossers here in
the report period. The only
other feature attaining the twice-average
level, "The 3 Dimensions of Greta," scored
a composite 200 in a three-theatre premiere
week.
ed.
Special attention is being given to the
theatre's custom-made screen, which will be
of a size to fit all ratios of film, from the
normal 35mm to the largest of the scopes.
For maximum acoustical perfection, the
showplace's auditorium will have drafx:d
walls compatible with the expanse of curtain
fronting the screen.
Patrons of the new ABC Theatre will be
afforded the choice of first-run motion
picture attractions with matinees daily and
performances continuous.
Kerasotes Circuit Buys
Roxy Theatre in Ottawa
OTTAWA. ILL.—Kerasotes Theatres,
based in Springfield. 111., has acquired the
Roxy Theatre here from Willard S. Gay, it
was announced by George G. Kerasotes,
president of the circuit. A total refurbishing
program will commence soon and will include
a new front, remodeled lobby and
auditorium improvements, according to a
Kerasotes spokesman.
D. M. Dillenbeck. district manager for
this area, will suf>ervise the Roxy Theatre.
The Kerasotes circuit operates some 100
movie houses in Illinois and Missouri.
120-Screen Ozoner Closes
CEDAR FALLS, IOWA—Cinema 360
on Melrose Drive has closed and the property
reportedly is for sale. The airer, which
featured 120 individual screens, opened as
Circle 1 Theatre in the fall of 1971. The
Cinema 360 name was adopted last May.
Mid-America Theatres
Adds Two in Missouri
ST. LOUIS—The purchase of one theatre
and acquisition of the lease for another,
both in the Lake of the Ozarks area of
central Missouri, were announced by Mid-
America Theatres, St. Louis-based entertainment
company. The firm has headquarters
at 9900 Page in St. Louis County.
Included in the purchase of the Lake
Camdenton Cinema at 3 Court Circle in
Camdenton, Mo., were the theatre building,
the ground and an adjacent store. The
movie house has 350 seats and is equipped
with fully automated Cinemecannica projection
equipment. The former owner and
operator, Frank Andres of Osage Beach,
Mo., had completely remodeled the theatre
before reopening it last December. Mid-
America has announced that all first-run
films will be shown at the Lake Camdenton
Cinema and that weekend matinees will be
scheduled.
Also purchased from Andres was the
lease for the Lake Ozark Cinema, a 735-
seat theatre on Business Route 54 in Lake
Ozark, Mo., adjacent to the Howard Johnson
Motor Lodge. Andres had operated the
theatre for approximately three years. The
building is owned by John Peters, long
active in St. Louis theatrical enterprises.
With the Lake Ozark Cinema situated on
a three-and-a-half-acre site, officials of
Mid-America are planning to add a twin
theatre, probably in 1974. Other improvements
planned are automation of the projection
equipment, black-topping and stripping
of the gravel parking areas, as well as
installation of automatic ticket-dispensing
equipment. All new seating will be installed
this month by the American Seating Co..
Grand Rapids, Mich.
All first-run features also will be shown
at the Lake Ozark Cinema. Special features
will include weekend matinees year-round
and midnight shows every night from mid-
May through the summer months. Richard
Buffalow of Camdenton has been named
manager of both the Lake Camdenton
Cinema and the Lake Ozark Cinema and
he will be assisted by Robert Stover at the
Lake Ozark facility.
Mid-America Theatres was represented in
both acquisitions by Sam Wise and Joe
Deutsch of D. Samuel Wise Realtors, 6522
Clayton Rd.. St. Louis.
Mid-America now operates 32 theatres
with a total of 41 screens. Officers of the
company have projected an expansion goal
of 50 screens in operation by year's end.
The firm operates indoor and drive-in theatres
in Missouri, Illinois, Kansas and Indiana.
THESPrRE EQUIPMENT
"Everything for the Theatre"
339 No. CAPITOL AVE., INDIANAPOLIS, IND.
BOXOFFICE :: May 21, 1973 C-1

ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
mnH
CARNAGE! CARNALITY!
^ iiniKtit
Und*< l7r«0u

R-rated film "Up Your Alley" in 30 hardtops
and drive-ins. The same treatment will
be given to "The Runaway," which is set to
open here in early June . . . Novo Airfreight
hosted its second annual reception for the
company's friends in the motion picture and
TV industry . . . "The Mack," which has
been a consistent top grosser in its initial
showing at the Oriental Theatre, will be
moving over to the Loop Theatre next.
Good wishes to Blanche Weiner of the
Allied Artists staff. She is in Edgewater
Hospital.
Friday (25) marks the opening of the
Valley Forge Cinema in Washington, a
suburb of downstate Peoria. The 350-seat
movie house will be booked by Tri-State of
Cincinnati. The Tazewell Theatre in Washington
was closed in February 1969.
There were words of praise from exhibitors
following a screening of Crown International's
new summer release, "Superchick."
Sid Kaplan, sales manager for Gilbreth
Film Co., made a hurried one-day trip to
the West Coast to
attend an Ellman Enterprises
sales meeting and to view some of the
company's latest product. Kaplan said one
of the outstanding pictures he saw was "The
Fearless Fighters," a film in the new wave
of Kung-Fu product. Exhibitors here and in
Milwaukee have been expressing a desire to
take a look at this new addition appearing
this summer . . . "The Family." Gilbreth
Film's Charlie Bronson attraction, had a
great first week at the Essaness Woods
Theatre. A five-theatre multiple opens
Wednesday (23) in Milwaukee and, based
on calls from exhibitors, there will be a
succession of openings during the next few
weeks . . . Larry Woolner, president of
Dimension Pictures, called Jack Gilbreth
with the news that the new title of the
second Doberman picture will be "The Daring
Dobermans." Woolner said the film has
received a G rating from the MPAA. Within
24 hours following this ref>ort. Gilbreth
set the picture for a Chicagoland multiple
starting June 15 and a 40-theatre multiple
is
being projected.
Vic Bernstein and his wife Beverly started
a tour of Switzerland and England following
the Variety Clubs International convention
in Dublin. They were joined by Mr. and
Mrs. Art Holland ... A Sunday opening
in a Loop theatre is not the usual procedure
but "Coffy" mads an entry on Mother's
Day (13) at the Chicago Theatre.
ST .
LOUIS
^Jid-America Theatres has announced the
promotion of Robert Stanze to district
manager for the local territory. For the past
three years he has been manager of the
Esquire Theatre, 6706 Clayton Rd., Richmond
Heights. In his new post Stanze will
oversee the operations of seven Mid-America
houses in this city, St. Louis County and
St. Charles and managers of the seven theatres
will report to him. A native St. Louisan,
Stanze is a graduate of Webster Groves
High School and has been with Mid-America
since 1965, when he became assistant
manager of the company's Brentwood
Theatre. He resides with his wife and four
children in Webster Groves.
Bill Wandell, retired exhibitor and former
film salesman, is a patient at Deaconess
Hospital and would welcome cards or notes
from friends in the film industry.
Actress Mercedes McCambridge, who is
a recovered alcoholic, will be a featured
speaker at the third annual Alcoholic Information
Day here Tuesday (29). The oneday
program will begin at noon at the Performing
Arts Center of Forest Park Community
College. 5600 Oakland Ave., and
will be open to the public without charge.
It will be coordinated by the Greater St.
ATTENTION: ST. LOUIS
TERRITORY EXHIBITORS
sound, and
%ex0^
Contact
projection
equipment.
TRI STATE THEATRE SUPPlV
151 VANCE Memphis, Tenn. 38103
525-8249
How to
get a raise
after hours.
Louis Council on Alcoholism services in this
area. Miss McCambridge will speak at a
program especially for young people—teenager
through early 20s— at 4 p.m. and at an
evening program following a play at 7:30
p.m. The Bronze Key award, given annually
in recognition of outstanding contributions
in the field of alcoholism, will be presented
before Miss McCambridge's speech.
Genie Harris, former Arthur Enterprises
staffer and wife of Howard Harris, manager
of Arthur's EUisville Theatre, is at home
and making excellent progress following
hospitalization and surgery at Deaconess
Hospital.
The Apollo Adult Theatre, 327 DeBaliviere,
was raided by police Tuesday (8). The
allegedly obscene film, "Dial a Degenerate,"
advertised as an exclusive first-run, was confiscated.
Arthur Enterprises' Columbia Theatre in
southwest St. Louis is closing, with manager
Joe Tappella scheduled to head the staff
at
the Maplewood Theatre.
5q IVATCH PROJECTION IMPROVE
^^
^^^ "with ^^t
NEW TECHNIKOTE £
^ SCREENS S
^ JET
^^ XRL (I-ENTICULAR) ^^
WHITE & PEARLESCENT §>
Avoilable from your outhorized
Theatre Equipment Supply Deolen
rItechi
I TECHNIKOTE CORP. 63 Seobring St., B'klyn 31
zA
CONTACT:
Suite 1003
ADULTS ONLY
"•"""« KABIN FIELlJ- EMELY REUER
• R. GLEMNITZ
W IN VIVID COLOR "•-""'«"'»''«
Produced by Wolf C. Hartwig Directed by trnst Hofbauer Music by Peter Ttiomas
PFFICE GIRLS
PRODUCERS
DISTRIBUTING
COMPANY
Paramount Building
Des Moines, Iowa 50309
(515) 282-5157
BOXOFTICE May 21, 1973 C-3

K A N S A S
The Uptown Theatre, which is
now closed,
will not be reopened as a film theatre.
The building will be revamped into a de
luxe dinner theatre by Beirude, Inc., a Tulsa,
Okla., corporation, headed by Harry Nixon.
Around $300,000 will be spent on remodeling
the place into a 400-seat theatre to be
called the Palace Dinner Playhouse. A July
1 opening is scheduled. Admission will be
$6.50 a person on week nights and $7.50
on weekends. National General Theatres
operated the 2,000-seat house until recently
with a general admission policy of 50 cents.
The theatre was opened in 1928 by Universal
Theatres circuit and later sold to
M. B. Shanberg interests. Fox Midwest
Theatre and National General Theatres.
IT'STIMEIY...THE THRILL STORY
OF TERROR IN THE SKIES!
Released b» IHE FANFARE CORPORATION • DELUXE COLOR
|PGJ
WICHITA & SW KANSAS PREMIERE
BIG-BIG-BIG
Radio-TV Campaign
Wed. May 30th
Mercury Film Co., Inc.
3865 W. 95th St.
Overland Park, Kansas
Phone (913) 383-3880
CITY
ton, Madge Evans and Robert Young, was
at the Loew's Midland. Lionel Barrymore
starred in "Sweepings" at the Mainstreet.
"The Story of Temple Drake," with Miriam
Hopkins, Jack LaRue and William Collier,
was at the Newman.
Jerry Jeffries, son of Bill Jeffries,
Forty years ago, according to the column
by that name in the Kansas City Times
Monday (14), "Hell Below" with Robert
Montgomery, Jimmy Durante, Walter Hus-
Columbia
Pictures office manager, has opened the
Pepper Tree Gift Shop in the Belton Plaza
Shopping Center, Belton. If you're looking
for the unusual or the unique in gifts, why
not drop in?
Screenings at Commonwealth: "The Day
of the Jackal" (Univ), Monday (14); "The
Godson" and "Prostitutes' Protective Society"
(distributed by Thomas Shipp Films),
Wednesday (16); "Coffy" (AIP), Thursday
(17); "Lady Ice" (NGP), Friday (18), and
"Battle for the Planet of the Apes" (20th-
Fox), Friday (25).
WOMPI members held a convention
meeting Monday evening (14). The
WOMPIs are
now gearing preparations for
their international convention, which will be
held at the Alameda Plaza Hotel September
6-9. Further details will be given as they
become available.
L&L Supply has acquired a special bagging
machine which can package four different
sized bags of salted-in-the-shell peanuts.
The new machine has the capacity to
produce 60 bags p>er minute. L&L is very
proud of the new equipment and is looking
forward to "bagging" other concession delights.
Congratulations to former L&L staffer
Shirley Creech and hubby Ken on the birth
of a baby son, Kenneth Brian, April 26.
l«« ARTOE REFLECTORS
SILVER GLASS
Il'/."-13'K-14"D,XM£TtR $30.00
16"-16'/j" DIAMETER 50.00
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
glUrfjl^
[ji^^ Don Ho Show. . . at
[Homsj Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF • REEF TOWERS EDGEWATER
B MID-CONTINENT Theatre Supply Corp.
2 1800 Wyandotte, Kansas City, Mo. 64108
P Phone (816) 221-0480 W. R. "Bill" Davis, Mgr.
PROMPT • EFFK/ENT • COURTEOUS
Ken Stuke, L&L warehouseman, and wife
Connie also became proud parents April 26
with the birth of a boy, Jamie Andrew.
'Five Fingers' Seminar Is
Held in Detroit by WB
DETROIT—Warner Bros, held an important
managers' seminar for the multitheatre
Motor City engagement of "Five Fingers
of Death," the explosive drama of the oriental
martial arts which has become a
worldwide boxoffice sensation. Managers
and executives of every theatre showing the
film were introduced to all exploitation
items developed for promoting "Five Fingers
of Death"—special publicity kits, upright
banners, valances, martial arts posters,
star posters, tabloid heralds, cut-out posters
and stick-on labels, as well as trailers and
TV materials.
WB staffers stressed the importance of
using each item to the fullest extent possible
and urged managers to add supplementary
campaign ideas of their own. A $100 prize
is being offered to the manager who comes
up with the best overall promotion.
Oregon Theatremen Are
Installing Pipe Organ
SHERWOOD, ORE.—Bob Rothschild,
Portland, and Gene Stoller, Woodbum,
Ore., who acquired the Robin Hood Theatre
here last year, are installing a 5/24 Marr-
Colton theatre pipe organ which originally
was a part of Loews' Rochester Theatre,
Rochester, N.Y. When the installation is
completed, they plan to exhibit vintage silent
films, with organ music, and maintain
a theatre museum in connection with the
showhouse.
Rothschild and Stoller, who operate the
Robin Hood along with Bill Blunt, already
have several old Powers, Edison and Acme
products. Their pride and joy, according to
Rothschild, is a 1912 handcrank Motiograph!
Exhibitor L. E. Thomas
In New Castle Hospital
NEW CASTLE, IND.—L. E. Thomas,
well-known veteran theatreman of Deming,
N.M., earlier this year underwent multiple
surgery at a hospital in El Paso, Tex. He
recently flew here for further treatment and
is in the Henry County Memorial Hospital,
1000 North 16th St., New Castle, Ind.
47362, Room 121-D.
Thomas would be glad to hear from his
many friends in the motion picture industry.
John Donovan Joins Shaw
BEVERLY HILLS, CALIF.—John Donovan
has joined the staff at the advertisingpublic
relations firm of Edward Shaw &
Associates as an account executive. Donovan
formerly was with Jack Robinette Productions
as a writer-producer-director. The
announcement was made by John Jenney,
vice-president of corporate communications.
C-4 BOXOFFICE :: May 21, 1973

—
Laurel, Miss., Twins
To Be Built by GST
NEW ORLEANS—T. G. Solomon,
chairman of the board of Gulf States Theatres,
a division of Fuqua Industries, announced
the lease has been signed to construct
a twin cinema in the North Laurel
Shopping Center in Laurel, Miss.
The architectural plans are being worked
on by the contractors. The ultramodern
twins will feature rocking-chair seats, 360
in Cinema I and 250 in Cinema IL The
color coordinated-draped auditorium will
feature special woven carpets that will
match seats and drapes; concessions, in the
spacious lobby which will serve both theatres,
will feature the latest equipment and
the best in foods.
The projection equipment in both theatres
will be completely automated and will
incorporate the new xenon projection
lamps.
Gulf States Theatres currently operates
the Arabian Theatre and the Rebel Drive-In
at Laurel. The opening date for the new
theatre will be announced soon.
New Orleans Celebrates
'Camelot' Encore Show
NEW ORLEANS—Mayor Moon Landrieu
declared Friday (11) as Premiere Encore
Day, honoring the return engagement
of the award-winning motion picture
"Camelot" at the Saenger-Orleans. where
the film opened on the same date.
Jerry Nance, manager of ABC-Interstate's
Saenger-Orleans, was presented in ceremonies
in the mayor's suite in city hall with
an official proclamation by James Pfister.
principal aide to the mayor. Nance presented
the city with an original sound-track recording
of the musical "Camelot."
The film, originally released in 1967, also
played at the Saenger-Orleans on famed
Canal Street when it first appeared in New
Orleans.
Promotion for the return engagement is
being handled by Perry Brown jr. of the
Dolce Advertising Agency, representing
Warner Bros, in this area.
Melvin Hatcher Buys Two
GREEN CITY, MO.—Melvin Hatcher
has purchased the Royal Theatre and Skyview
Drive-In at Unionville from Mr. and
Mrs. Myron Woolever and Mrs. Meta
Casady. Hatcher plans to operate the Royal
four nights a week initially, while the underskyer
will offer films seven nights a week
throughout the season.
Scenic Nashville
For June 3-5 Tri-State
ATLANTA—Fred H. Massey of Nashville,
president of NATO of Tennessee,
which will be the host club at the convention
of NATOs of Alabama, Georgia and
Tennessee June 3-5 in Nashville, was the
guest of J. H. "Tommy" Thompson of
Hawkinsville, NATO of Georgia president,
at a dinner meeting Monday (7) in the Eastman
Room of the Atlanta American Hotel.
Massey, president of Masco Enterprises,
reported to the Atlantans details of the
convention plans which have been completed
thus far—including a speech to be
delivered by Roy White, president of the
National Ass'n of Theatre Owners, at a
luncheon at Opryland, the unique llO-acre
entertainment park that tells the story of
American music from folk to jazz.
Present at the American Hotel luncheon
were members of the Atlanta WOMPI Club
who usually handle reservations for the
annual tri-state convention, which until this
year has been held in Atlanta.
Nashville's 400-room Hilton Airport Inn
will be headquarters for the convention,
which will begin Sunday, June 3, with registration
from 2 to 6:20 p.m., followed by a
cocktail party from 6:30 to 7:45 p.m. preceding
a buffet dinner in the Hilton Inn's
Hemisphere Room. This buffet dinner is to
be hosted by the Coca-Cola Co., represented
by "Red" Hall, one of the film industry's
staunchest friends. The remainder of the
evening will feature the Nashville Knights
combo, playing for a dance hosted by Wagner
Signs' William J. Weekley.
Registration will continue Monday, June
4, from 9 a.m. to noon as Martin Theatres
is host at breakfast in the Hilton Inn. At
that time Nashville's Mayor Beverly Briley
will welcome the conventioneers to Music
City, U.S.A.
Buses will depart at 9 a.m. for the Rivergate
Twin Theatre for a screening of product
reels, with Chick Kurtz, Columbus,
Martin vice-president, in charge of arrangements.
As previously noted, the convention registrants
will move on to Opryland at noon
to hear Roy White's message. Buses will be
provided for all events not held at the
Hilton Airport Inn.
A free afternoon has been arranged following
the Monday luncheon so visitors
may enjoy Opryland, a musically themed
and heavily wooded park, filled with many
exciting rides, musical shows, animal shows
and unique exhibits. This park will be the
site of the new Grand Ol' Opry House, now
Opryland Setting
Convention
under construction and scheduled to open
early next year.
Tuesday, June 5, will begin with an oldfashioned
Tennessee Country Ham breakfast,
hosted by James Cardwell and Ernest
Martin of the Cumberland Amusement Co.
and the Mid-Tennessee Amusements Corp.
At 9:15 a.m. "What's New on the Horizon?",
an equipment forum, will feature
talks by Al Boudouris, Eprad Corp., Toledo;
Glenn Berggren. Wil-Kin Theatre Supply.
Atlanta; "Red" Hall, the Coca-Cola Co.,
Atlanta; Jim Coleman. Blevins Po{>com
Co., Nashville, and Bill Toney, Martin vicepresident
in charge of new -theatre building.
A question-and-answer period will follow
the speakers remarks and an open discussion
of common problems (and how to cure
them) will be aired.
At the luncheon Tuesday, Paul Routh,
president of NATO of Virginia, will speak,
discussing "How to Get That Extra Buck
and Why It Pays to Belong to NATO."
From 3:15 to 4:15 p.m. the three associations
will hold their annual meetings and
elect new officers.
A cocktail party will precede a dinner
hosted by Blevins Popcorn Co. and Massey
Seating Co., with Gov. Winfield Dunn of
Tennessee as guest speaker. The dinner is
to be followed by a dance, which will close
the convention.
Entertainment for the ladies Tuesday,
June 5, will include a bus tour of Nashville
sights: the Hermitage, imposing home of
Andrew Jackson; the Parthenon, the world's
only replica of the original in Athens,
Greece; the Country Music Hall of Fame
and Museum; the Grand Ol" Opry House
and the lush Tennessee Botannical Gardens.
There will be a stop for lunch and arrangements
are being made for a fashion show.
Numerous door prizes have been provided
by a committee including Dick Strauss
of Bevelite-Adler; Sam Shurpin, Technicote
Corp., and Fred Massey, Masco Enterprises.
Georgia NATO president Thompson
pledged to Massey a large attendance of
Georgians and Harry English, NATO of
Alabama president, likewise promised to
bring a large contingent from Alabama.
Massey, as chairman of the convention
committee, has been doing most of the work
setting up plans, but he acknowledged valuable
assistance by Leon DeLozier of Cookeville,
Martin's Chick Kurtz and Roimie
Otwell of the Columbus home offices, and
Thompson, the Georgia president.
(Continued on next page)
CARBONS, Inc.
>
Box K. Cador Knolli,
'"^ou ^ m^tc — ^^A itt tie Cmc
In Florida-^oe Homstein, Inc., Miami, (305) 373-0476
In Georgia—Capital City Supply Co., Atlanta, (404) 873-2545
In Louisiana—Southern Tlieatre Supply Co., Metoirie, (504) 831-1001
n N. Caroiino—American Tlieotre Supply Co., Charlotte, (704) 333-5076
Chorlotte Theatre Supply Co., Charlotte, (704) 333-9651
In Tennessee—Tri-Stote Theotre Supply Co., Memphis, (901) 525-8249
National Theatre Supply Co., Memphis, (901) 525-6616
BOXOFFICE May 21, 1973 SE-1

—
—
Scenic Nashville Opryland Setting
For June 3-5 Tri-State Convention
(Continued from preceding page)
The registration fee is $35 for members
and $45 for non-members. Reservations
may be mailed to P.O. Box 5658, Nashville,
Tenn., 37208.
Representing WOMPI at the Atlanta
meeting were Marilyn Craddock and Linda
Hampton, Craddock Films; Mary Brannon,
American International Pictures, and Martha
Williams, secretary to United Artists
branch manager Robert Tarwater.
Also present, in addition to host Thompson,
were Marlin Edge, Hawkinsville, assistant
to Thompson; Norris Hadaway, an
official of ABC Southeastern Theatres Co.,
and a representative of Boxoffice.
'Walking Tall' Keeps
Memphis 600 Rating
MEMPHIS—Johnny Gannon, owner of
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
;
HAWAII
l"5rab
l
Don Ho Show. . . at
Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF . REEF TOWERS . EDGEWATER
the Park Theatre, says he has broken all the
house records with the first four weeks of
"Walking Tall," the story about the famous
Tennessee sheriff Buford Pusser. Although
the fourth week rated 600, the picture was
picking up so much steam that capacity
attendance had become the rule — not
the exception. Also thriving were "Sleuth"
(300), "Black Caesar" (200) and "Book of
Numbers" (200), as well as "Charley and
the Angel" (175).
(Average Is tOO)
Crosstown Soylent Green (MGM), 2nd wk TOO
Loews' Book of Numbers (Emb), 2nd wk 200
Maico Block Coesor (AlP), 4th wk 200
Memphian Sleuth (20th-Fox), 3rd wk 300
Park Wolking Toll (CRC), 4th wk 600
Studio The Bubble (Sherpix), 2nd wk 50
Village Charley and the Angel (BV), 3rd wk. . .175
MEMPHIS
Qlen Williams has assumed operation of
the Clinton Theatre at Clinton, Ark.,
buying and booking here in Memphis . . .
The Ft. Chaffee Theatre at Ft. Chaffee,
Ark., has been reopened . . . The Malco
circuit has closed the Sikeston, Mo., Rex
for the season and reopened the town's
Delta Drive-In ... Mrs. Peggy Doop
closed the Halls Theatre at Halls.
Construction is to start next month on a
$500,000 theatre at Bcale and Fourth as
part of the creation of the Blue Light
District on historic Beale Street. Miller-
Memphis Enterprises of Helena, Ark., will
build the two-screen theatre, which will seat
^ INVITATION ^
NATO of Tennessee—Alabama—Georgia cordially invites you to their Joint Convention,
Hilton Airport Inn, One International Plaza, Nashville, Tennessee 37107 (615-
244-5472).
JUNE 3-4-5
Contact Hotel direct for type reservation desired and ask for NATO Reservation Clerk.
m
ADVANCED REGISTRATION FORM
$35.00 each NATO Members
$45.00 Non-members
2 Enclosed $ registration fee for the following:
Name
Theatre
Address City State Zip
S Mail to P. O. Box 5658, Nashville, Tennessee 37208
SE-2 BOXOFFICE :: May 21, 1973

600 patrons in one auditorium and 300 in
another.
The Plaza and Whitehaven Cinema, eajh
being "twinned," are shooting for reojjening
dates in the near future. The two theatres
have been closed since April 15 for the
construction work which will give each one
two auditoriums instead of the original
single.
Malco Theatres Will
Build Rogers Duplex
ROGERS, ARK.—A summer opening is
the target of Malco Theatres for an indoor
twin cinema the circuit will build here in
the Walnut Plaza.
Harold Thomas, regional manager for
the Malco operations, announced the local
project and said it should be completed
within 90 days of the construction start.
According to Thomas, the duplex cinema
will be similar to the one Malco has in
the Northwest Arkansas Plaza in Fayetteville.
Fully automated projection and theatre
operating equipment is employed there,
augmented by de luxe seating, a fully carpeted
interior and matching drapes.
The Walnut Plaza duo auditorium will
seat 225 patrons and show first-run features.
However, the Rogers situation will
not compete directly with the Fayetteville
Malco unit except on exceptional bookings.
Announcement of the Rogers project
closely followed one that Malco is constructing
a single-screen facility in the new
Harp's Shopping Center in Springdale.
Malco also has three twin screen and one
single-screen facilities in Fayetteville. The
circuit, headquartered in Memphis, has 65
theatres in Missouri, Arkansas, Kentucky
and Tennessee.
David Livingstone Named
V-P by Douglas Theatre
LINCOLN—Russell
Brehm. president of
Douglas Theatre Co.. has announced the
appointment of David Livingstone, 28, as
vice-president of the firm. A native of Mahaska,
Kas., Livingstone has been associated
with his father-in-law's company the
past year. He and the former Mary Jo
Brehm were married two years ago.
Livingstone was graduated from the
University of Missouri and took graduate
degree work at the University of Nebraska
in Lincoln.
Douglas, headquartered here in the new
Douglas 3 Building, has a circuit of conventional
and outdoor theatres in Omaha
and Lincoln.
BETTER HYBRID POPCORN
DIRECT FROM THE GROWERS
50 LBS. OR SO TONS
Satisfaction Guoranteed
STAR and GOLD MEQAL MACHINES
Tel. 574-1079 1.1 j n r SCOTTSBORO
P.O. Box 787 Word Popcorn Co. ala. 3S768
All Popcorn Supplies 300 lbs. Prepaid
ATLANTA
^ariety Tent 21 hosted a "Good Guy"
cocktail party for Charles Coleman
Friday (11) at the club's quarters in the Fox
Theatre Building. Coleman and his wife,
long-time Atlanta residents, are moving to
Eustis, Fla., to reside on an acreage they
purchased six years ago. The acreage has a
flourishing orange grove and Coleman, who
was with the Avery Knodel advertising
agency here, plans to farm and pick
oranges.
He has been a member of Variety
since 1950 but just in the last ten years he
has served in these positions; dough guy.
house chairman, chief barker, executi'/e
board member and foundation financial
chairman. He also has been a tireless worker
for the last three years for the Cystic
Fibrosis Children's Christmas party. The
"Good Guy Award" presented to him wis
the first such award ever given to a member
of Tent 21. He plans to continue his
membership on a non-resident basis.
Ester Rolle, who plays a "Big Ma.ma"
type character in Melvin van Peebles'
"Don't Play Us Cheap," which had its
world premiere at the Coronet Theatre
recently, told Atlanta interviewers: "I play
the universal mother image. I've reared so
many brothers and sisters, I know all about
being a mother, even if I never had a child
of my own" (she was the ninth child in a
family of 18 children). Miss Rolle, who
plays the strong-willed maid Florida in the
"Maude" television series, says she is accustomed
to going through back doors in
the entertainment world. Throughout her 20
years in show business, she rarely has
danced, sung or acted in a role originally
intended for her. A native of Pompano.
Fla., she says she got her best roles when
someone quit, was fired or became ill. She
was spotted for "Maude" while playing in
the Broadway stage version of "Don't Play
Us Cheap," which followed the motion picture.
The Van Peebles comedy-musical is her
third film, which was preceded by "Nothing
But a Man" and the yet unreleased "Cleopatra
Jones." Miss Rolle said that her "dignified"
fKjrtrayal of Florida on the "Maude"
series has won praise for her domestic helpers.
Scott Cain of the Atlanta Journal amusements
staff has made public another of his
"favorite movie titles": "The Most Important
Event Since Man Walked on the Moon."
Explaining the movie, Cain says it's "a
woman's lib comedy about a pregnant man,
starring Marcello Mastroianni and Catherine
Deneuve."
Robert P. Sedlack has returned to Atlanta
following his appointment as manager of the
Atlanta branch of National Screen Service.
He took over his new duties Monday (21).
In effect, it was a homecoming for Sedlack,
since he was a salesman here for NSS from
May 1968 through March 1969, when he
was promoted to assistant sales manager in
Philadelphia and reluctantly left the Southland.
He was promoted to manager of the
Philadelphia branch three years ago and
leaves an excellent record there. Willard
Kohom, long-time executive of the Atlanta
NSS staff, voiced the sentiments of the employees
of the branch when he said: "We
are looking forward to having Bob with us
again and I am sure that our many friends
and customers will be glad to see him once
more."
V. James Belle sr., American International
Pictures assistant branch operations manager
with headquarters here, returned from
Memphis where he conferred with Henry
Hammond, AIP branch manager . . . Sam
Hart, AIP Southern division field representative,
came back from Jacksonville,
where he set up "Deep Thrust" in the University
and Ribault drive-ins and the Cedar
Hills Theatre. The Jacksonville Karate Ass'n
cooperated with the theatres by staging exhibitions
of their art at the three openings.
Michael Parver Associates set up a special
night screening Thursday (17) for invited
guests to see "A Warm December," National
General's Sidney Poitier starrer, "a film
of love and international intrigue."
National Theatre Supply is completing
renovation and expansion of its office and
warehouse facilities at 1235 Logan Circle
(Continued on next page)
FOR ALL YOUR THEATRE NEEDS
Cinemeccanica Projectors * Carbons
Automation Equipment * ORC Equipment
Christie Platters * Xenon Bulbs * Reels
Sound Systems * Lenses * Draperies
Parts * Service * Repairs
Complete Concession Equipment and Supplies
Candy — Popcorn Machines — Butter Dispensers
Capital City Supply Co., Inc.
124 16th St. N. W.
Atlonta, Georgia 30318
(404) 521-1244, 873-2545, 46, 47
"Since 1939"
IQOKiNC SERVICE
"Theatre Booking & Film Distribution"
221 S. Church St., Charlotte, N.C.
Frank Lowry , . . Tommy White
Phone: 375-7787
MOVIE PROGRAMS
USE TWO COLOR MOVIE HERALDS AND
PROGRAMS FOR THE BEST RESULTSI
en QW raos msn\
lOtOfF ONntSTOUEK
ARCADE PRESS
tF YOU MMTION THrS
PUBUCATION AND DATE 1 * TOU min roi SAMni?
5436 Harford Rd.
Ballimort, Md, 2121-1 HA 6-1150
BOXOFFICE May 21, 1973 SE-3

I
$500.00
I
Lee
I CASH
I
ATLANTA
(Continued from preceding page)
and many area exhibitors will be pleased to
learn that NTS now will have a broad line
of parts for Simplex and other equipment,
as well as theatre supplies. Robert Haire,
NTS manager, and his salesman Johnny
Whitaker have extended an invitation to all
exhibitors and other customers to visit them
in their new surroundings.
Free travel films for senior citizens were
being shown at the Atlanta Public Library,
giving viewers a chance to learn more about
modern-day Mexico, Central America and
the British Isles . . . Joe Lamb, Lion Dog
Enterprises chief road man, now is in the
Oklahoma territory setting up preopening
campaigns for "Shantytown Honeymoon,"
a Lion Dog Pictures release.
Deaths of two persons widely known
among Atlanta Filmrow jjeople have
brought sadness to the industry in recent
days. Wayland Lillard, former Southern division
manager for Paramount with headquarters
here, and William Kelly, one-time
Universal exchange manager in Atlanta,
died in Dallas and San Francisco, respectively.
Lillard, whose death occurred in his
sleep at his home Friday, April 27, was a
native of that Texas city and started his
industry career there with Paramount after
finishing high school. He was promoted to
salesman and his next move took him to
Memphis as branch manager. He was sent
to Charlotte in the same capacity before
Drive-In Theatre Operators.
Are Mosquitos and Gnats keeping customers away?
Ylu Coils give you the
highest profit per sale in a
mosquito repellent—averaging
$194a week in added profits*.
coming here as Paramount's Southeastern
division manager. After severing his connection
with Paramount, he returned to
Dallas, then was sent back to Atlanta by
National General Pictures as exchange
manager. He resigned that position to return
to Dallas as film buyer and booker for
a Texas circuit based in Ennis. His wife
survives.
Kelly died at his home, reportedly of a
heart attack. He was a salesman for Universal
and was named exchange manager
in Atlanta, holding that post until Universal
transferred him to Kansas City in the same
capacity in 1960. (He was succeeded here
by Dick Settoon, who subsequently was
transferred to Memphis.) Kelly moved on
from Kansas City to San Francisco as
Universal branch manager but resigned
from Universal to become head film buyer
for the United Artists Theatre Circuit in
the San Francisco area.
Willie C. Clark, managing director of
Martin's Georgia Cinerama, set up an attention-getting
promotion for 20th Century-Fox's
"The Sound of Music" with the
cooperation of Perimeter Mall. The Bill
Baird Pupf>eteers gave live performances in
the mall, one of Atlanta's finest shopping
centers, presenting the story of "Schmizel,
the Yodeling Goat," which appeared in
"Sound of Music." Stores in the mail distributed
800 free admission tickets to the
theatre.
Ralph Buring, 20th Century-Fox's Southeastern
field representative, and his assistant
went separate ways when they struck
out to promote two of the company's biggies
featured in last month's Atlanta sales
seminar. Buring was in Florida setting up
the world premiere of "The Neptune Factor,"
scheduled for Thursday (17) at the
Continental Theatre in Winter Haven, Fla.
He was assisted by Pat Callan. Cypress
Gardens publicist, whose company was pvarticipating
in the debut of the picture. Baring's
assistant Tribble traveled to Charlotte
to beat the drums for "The Last American
Hero," soon to be released in that area.
Donn Davison, president of Lion Dog
Enterprises, and his wife Barbara, author
of many scripts her husband has made into
PIC revolutionary in-car coil mosquito repellents
provide guaranteed protection to your patrons (up
to 7 hours each) and extra, profitable sales for
you at your concession stand.
*Drive-ln Theatres averaging sales of 1400 units
weekly or approximately 200 cars a day. 200
sales * 35c equals $70.00 times 7 days equals
$490.00. Your cost: $296.00 Your profit: $194.00.
PIC Corp. provides you with these sales aids . .. FREE !
Lee
ARTOE XENON LAMPHOUSE
SPECIAL MADE AND DESIGNED
FOR 3SMM THEATRE OPERATION
1000 WATT/ 1600 WATT LAMPHOUSE $500
1600 WATT/ 2500 WATT LAMPHOUSE $750
Eye-CatchIng Counter Display
with orders ror
PIC Coil pacKs sold
at 35< or 9e(.
3Smm Sound Film Trailer
Attractive
point-of-sale
Cloth Banner
Lee ARTOE XENON RECTIFIERS
SILICON
1600 WATT 2500 WATT
A - .» .» ^^ AMERICAN MADE .*_--_ -. --
$700.00
Is YEAR PRO RATA GUARANTEE CASH PRICES
ARTOE XENON LAMPS (BULBS)
Replaces alt makes Oulb; for all type lamphouses.
1000 WATTS $150.00 1600 WATTS $200.00
PRICES 2500 WATTS $250.00 American made
FOR INQUIRIES OR ORDEi?S, CALL COLLECT: 201-862-lMO
Warehouses located throughout the United States and Canada.
PIC Corporation, 1100 Sylvon St., Linden, N.J. 07036
Lee ARTOE Carbon Co.
;1243 Belmont Chicago
BOXOFFICE

—
successful films, returned from Lx)uisville,
Ky., where they visited his mother, who
still is hospitalized . . . Alvera Black, secretary
to 20th Century-Fox branch manager
Dan Coursey, returned from a visit with
her sister, who has been ill in Thayer, Mo.
A small fire, presumably set by a firebug
caused much excitement in the Atlanta
Film Building, leading to partial evacuation
of the eight-story structure on Spring Street.
Witnesses believed that a youngster, seen
getting off the elevator at the second floor,
set fire to drapes in a vacant suite on that
floor and then hurried across the street to
watch fire trucks arrive and firemen get to
work. When smoke was seen billowing from
the second floor,
the alarm was sounded in
the building and tenants began an orderly
evacuation via the stairs. A fire marshal
commented it was more like a fire drill than
a real fire; he said, too, that it gave the
building a good test, since the fire didn't
break out of the area where it originated,
the only damage being to the burned drapes
and scorched walls and was estimated at
$450. Thus far, the arsonist has escaped
arrest.
Marquee Changes: "Ludwig." Broadview
II; "Fists of Fury," Village, South DeKalb,
Westgate I and Cobb Center; "Fear Is the
Key," Toco Hill; "Vault of Horror," Rialto;
"Duel of Iron Fists," Coronet; "Theatre
of Blood," Lenox Square I and Strand;
"Fritz the Cat," Buckhead; "Friends,"
Peachtree Battle; "Woodstock." Weis Cinema;
"Camelot," Phipps Plaza; "Ace Eli and
Rodger of the Skies." Lakewood and National;
"The Sorrow and the Pity." Film
Forum; "Run. Cougar. Run" and "$1,000,-
000 Duck," Miracle and Ben Hill II;
"Preacherman Meets Widderwoman," North
Starlight, Thunderbird. Bolton, Lithia and
(Continued on page SE-6)
Atlanta-Filmed 'Together for Days
Makes World Debut in
ATLANTA—Another world premiere
was held at ABC Southeastern's Fox Theatre,
when "Together for Days," an Olas
Corp. release filmed in Atlanta, was shown
at 8 and 10 p.m. Friday (4). The film is a
TFD Co. production starring Clifton Davis
and Lois Chiles and was directed by
Michael Schultz, a young black professional
who made personal apjjearances at the premiere.
"Together for Days" was shot in two
months of filming last fall and tells the
story of a black activist cab-driver who falls
in love with a white girl.
"It's a good film," commented Schultz.
"My only concern is that everything lately
is geared toward shooting and killing and
drugs while this film is about emotions and
simple people. And, on that level, it's very
good."
There is little violence in the picture because
Schultz doesn't go for that kind of
cinema sensationalism. He turned down a
chance to direct "Shaft" because "They
didn't want to make an action film with
any content—they just wanted a cardboard
super-nigger."
Shortly thereafter, producer Robert S.
Buchanan was looking for someone to direct
"Together for Days" and consulted
Gordon Parks, who had turned "Shaft" into
a gold mine, and Parks gave Buchanan
Schultz's name.
They made a deal and the two men
wound up in Atlanta last September 1 to
start filming. Davis, a singer, song-writer
and former Motown label executive (turned
actor), had been selected for the cab-driver
role and Lois Chiles, a New York model,
was chosen as his co-star.
"Atlanta is a fantastic city to shoot in,"
Schultz said. And Buchanan added that the
company never lost a day because of
weather as they shot on Peachtree Street.
Hill Street, in Phipps Plaza, Underground
Atlanta, Peachtree Center, Stone Mountain
and Piedmont Park.
Buchanan said he decided to do the film
"because there seemed to be a tremendous
among of honesty in it. The people are real
people."
Featured in the picture are Northern
Callaway. Leonard Jackson, Gisela Caldw; li
and Woodie King. Schultz directed from a
s:reenplay by William B. Branch, based on
a story by Lindsay Smith.
Clark Releases Subject
Of Atlanta Conferences
ATLANTA—Harry Clark, president of
the Jacksonville-based Clark Film Releasing
Co.. and his brother Belton Clark, also an
executive in the company, were in Atlanta
recently to confer with R. B. McGowen
jr., executive producer, and Paul Picard,
producer, of Dallas, on plans for the soonto-be-released
Presidio Productions' "Fox
That City
Style," which the Clark firm is handling in
this area.
The latter two came to Atlanta, where
the Clarks have a branch office in the Film
Building, from Detroit and went from here
to St. Louis and Washington, D.C.
While in Atlanta, the Clarks set up a
trade and press screening for "The Clones,"
a Film Makers International production, at
Columbia's Filmrow Playhouse. Prior to
the arrival of the Texans, the Clarks met
with Joe Solomon, producer of "Evel
Knievel," who brought with him a promotion
reel of the latest Solomon production,
"This Is a Hijack," which the Clarks are
releasing in the Atlanta, Jacksonville and
Charlotte territories. The picture is to be
released early next month.
Another picture set for release by the
Clark company in the Atlanta territory late
this month or early in June is Crown International's
"Little Laura and Big John."
Tom Lucy, manager of the Clark branch
in Atlanta, reported, too, that "Mean
Mother," the company's newest release
from Independent National Pictures of New
York, turned in an excellent gross in a
three-week run at Eastern Federal Corp.'s
Coronet Theatre.
"KNOW HOW" is
asset. /-^^
y^^CLjCC^Pt^
our most important
"KNOW HOW" made us first with
Automation
CcCjC^CyM^
"KNOW HOW" made us first with
Xenon. /^^
"KNOW HOW" puts you in the picture,
call QUEEN - we know how to give
personalized service.
Feature Service
2409 First Ave., North
Birmingham, Alabama 35203
Telephones: (205) 251-8665 &
328-5675
BOXOFFICE :: May 21, 1973 SE-5

SE-6
ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
CARNAGE! CARNALITY!
liBHm
^ IIWIKIil
Und«r 17ttQu>rti KCemp*nrin||
Parent

and arranged so the lights, front curtain,
masking and changeovers can be handled
easily.
POTPOURRI: "Jesus Christ Superstar,"
directed by Norman Jewison, is scheduled
for its world premiere June 27 and is due
. . .
to open in Atlanta two days later . . .
Loews' Tara is featuring Friday and Saturday
night "Midnight Flicks" at the special
price of $1 per person. One weekend's
double bill was "Alice's Restaurant" and
the Beatles in "Help!" ABC's Fox presented
a sfjecial Muscular Dystrophy Carnival
kickoff showing of "Living Free" with
all tickets priced at $1 and all proceeds
going to the muscular dystrophy research.
A "Be Our Guest" card good for free hamburgers
and french fries was presented to all
ticketbuyers . . . Eastern Federal's Toco
Hill scheduled a one-day only showing
Wednesday (2) of "Every Man Is King,"
an Israeli award-winning film.
Nell Castleberry Asked
To Serve Another Term
ATLANTA—Nell Ca.stleberry has been
nominated for re-election as president of the
WOMPI Club to serve a second term from
July 31 through June 30, 1974.
Also put up for office by the club's nominating
committee are Esther Osley, first
vice-president; Daria Jones, second vicepresident;
Marilyn Craddock, recording
secretary; Mary Brannon, corresjwnding
secretary, and Barbara Greeley, treasurer.
The nominating committee consisted of Nell
Middleton, chairman. Lynda Burnett and
Mary Brannon.
Three new members were to be introduced
at the club's Wednesday (16) birthday
luncheon meeting at the Atlantan Hotel:
Nancy Harper, wife of Joe Harper, manager
of the Birmingham-based R. C. Cobb
buying and booking headquarters in Atlanta;
Ellen Williams, AlP accounting department,
and Stefanie (Stevie) Rivers,
Harnell secretary.
Date of the annual film industry picnic
sponsored by the WOMPI Club, has been
set for July 14. The Master Grill in Chastain
Memorial Park will be the scene of
the outing.
Virginia Clifton, Columbia Pictures,
warns club members that June 1 is the deadline
for casting ballots for WOMPI of the
Year. She is receiving the ballots, having
returned to her booking duties after recovering
from injuries received in a Friday the
13th (April) auto accident.
JACKSONVILLE
Jfitty Cox, formerly of General Cinema, is
now working as C. C. Silcox's secretary
at Benton Bros. Film Service. Susan Hayes,
formerly Nick Lewis's secretary, ABC FST,
is replacing Kitty at General Cinema . . .
Sandy Easley has left Filmrow and has gone
to work for Vandroff Insurance Agency.
Sandy is still in contact with Filmrow as
she is WOMPI secretary and her husband
Jennings Easley works for American Multi
Cinema . . . Jack King has gone to work
with Preston Henn in Margate.
In the travel news. Florida State received
a card from Bob Cornwall in which he
Other WOMPI Notes: president Nell
Castleberry and vice-president Marilyn
Craddock represented the club at the of>ening
luncheon of the Variety Club Women
at the Diplomat Restaurant . . . Daria Jones
and Linda Hampton of Craddock Films,
club publicists urge all members to submit
news about WOMPI activities to them so
they can pass on the information to the
news media, including newspaf)ers, magazines,
radio and television. Their battle cry
. . Please help us!"
is "We want the Verlin Osborne Publicity
Award in Kansas City .
Members of the Atlanta, Jacksonville and
Charlotte clubs are toying with the idea of
chartering a bus to travel to the WOMPI
International convention in Kansas City,
Mo., September 6-8.
Monday evening (14)
Mary Brannon and
her committee entertained patients at the
Highview Nursing Home at a bingo party
and gave gifts to the patients in addition to
providing refreshments. These affairs are
looked forward to with delight by the patients
and the WOMPI members who attend
and participate in witnessing their pleasure
come away from these parties feeling uplifted
by their experience.
Willicon Brennen to Head
Programing for Inflight
NEW YORK—The appointment of William
L. Brennen as director of film programing
for Inflight Motion Pictures, Inc.,
has been announced by George W. LeBlanc,
vice-president film and audio programing.
Brennen will be responsible for the booking
and scheduling of motion pictures on the
31 domestic and international carriers
served by the company.
United Cinema Corp. Will
Operate New Euless Unit
EULESS, TEX.—This town's first indoor
motion picture theatre will be opened this
summer in the Wilshire Shopping Center,
operated by United Cinema Corp.
The new theatre and the shopping center
are part of a construction boom going on in
this town of 19,000-plus population in the
Dallas-Fort Worth area.
states he is really enjoying himself in Ireland
. . . Harry Clark, Clark Releasing Co..
went to Atlanta on business . . . Dick Volberg,
American Multi went to Pensacola on
business . . . And Oliver Mathews, Universal
booker, is on a two-week vacation.
Several different types of virus are hittiag
quite a few of the Filmrow employees. Let";
hope by the time this note is published,
everyone is back on at work and feeling
great.
Recently screened here were "Touch of
Class," Avco Embassy; "Day of the Jackal,"
Universal; "Slaughter Hotel," American International;
"Geronimo," Cinemation; "The
Night God Screamed," Cinemation; "T'ne
Harrad Experiment," Cinerama;; "Tlie
Clones," Clark Releasing, and "Badge 373,"
Paramount.
New Ulm Hardtop, Ozoner
Updating Is Announced
NEW ULM, MINN.—Chuck Gates,
supervisor
of theatres here, has announced
that work will
begin immediately on an updating
program at the New Ulm Theatre.
The project includes replacement of seats
and new carpeting.
Gates also disclosed that the Starlite Outdoor
Theatre, located at the junction of
Highway 15 and Highway 68, will be remodeled.
Originally it had been planned to
construct a new underskyer across the highway
from the present site.
Parts For Ashcraft, Brenkert,
Excelite, Strong, Magnarc, Enarc
ROY SMITH CO.
365 Park St. Jacksonville, Flo.
BOXOFFICE May 21, 1973 SE-7

.
NEW ORLEANS
Ccreenings: "The Neptune Factor." 20th
Century-Fox, Wednesday (9), 20th-Fox
Screening Room; "Fists of Fury," National
General, ABC Mid-South Screening Room,
Tuesday (8).
Robert E. Lee Theatre sneaked "Scarecrow"
Thursday night (10) . . . Birthday
congratulations to Bruce Hirstuis, Para-
SULOJLSULSLSLOJiSLSLSLSiSiSUULSJLiiUUlA
AUTOMATION * PARTS
EQUIPMENT * SERVICE
Bausch & Lomb—Ballontyne—Cinemecconica
Optical Radiation Corp.—Lorraine Corbons
^ Southern Theatre Supply, Inc.
3 3822 Airline Highway
t
Metairie (New Orleans), La. 70001
Phone: (504) 831-1001.
innnrinrvvTnnnrs-sTnrv
mount booker, who will celebrate tomorrow
(22).
H, Solomon reopened his Avenue Theatre
in Tylertown, Miss., Friday (18) . . . Ogden-
Perry Theatres will open its Edgewater
Plaza Cinema in Edgewater Park, Miss.,
June 6.
Marquee changes: "Marjoe," Gentilly-
Orleans; "Coffy," Loews' State; "Deep
Thrust," Orpheum, and "Camelot," Saenger-
Orleans.
West Port Cine' Under
Way for Wehrenberg
ST. LOUIS—Ron Krueger, president of
the Fred Wehrenberg circuit of theatres, has
begun construction on West Port Cine, a
1,000-seat theatre for the Plaza at West
Port, the $30 million business and recreational
project being developed by White
Development Co. at Page Boulevard and
Interstate 244 in west St. Louis County.
West Port Cine will be the 15th cinema in
the circuit, with other units being planned
for Alton, 111.; Columbia, Mo., and a site
at Interstate 244 and Manchester Road in
St. Louis County.
The new building will be of contemporary
^S WATCH nOJECnON IMPROVE
^^
*^^ «i(A ^^0
^ NEW TECHNIKOTE
S SCREENS
^
S
^ XRL (LENTICULAR) ^^
^ JET
WHITE &PEARLESCENT
AYoIlabU Irai
^
I TECHNIKOTE CORP. «3 SMbrlaa St., Mthra 31, N. Y.
Start BOXOFFICE coming . .
D 1 year for $10 D 2 years for $17 (Save $3)
D PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
STREET
These rgtes for U.S., Conodo, Pan-Afflerioo only. OHier countries: $15 a year.
ADDRESS
TOWN STATE „ ZIP NO. .
NAME POSITION _
BoXOfflce — THE NATIONAL FILM WEEKLY
825 Van Brunt Blvd., Kansas City, Mo. 64124
design with a modern brick exterior and
completely draped interiors. It will contain
two 500-seat auditoriums, one of which will
be equipped with a quadraphonic stereo
sound system for special film presentations
and other reserved-seat events. Both theatres
will be served by a completely automated
projection booth.
The lobby of West Port Cine will have
contemporary decor to match the rest of the
theatre and will feature an unusual 9x14-
foot wall-hung rug as a design focal point.
The rug will be a custom creation of Paul
V'soske of Puerto Rico.
Architect for the West Port Cine building
is Peters & Koblenz. H. B. Deal Construction
Co. is the general contractor.
Longview Drive-In
Will Become 3-Plex
LONGVIEW, TEX.—The River Road
Drive-In is being expanded into a threescreen
complex by Gulf States Theatres, the
added construction to be completed by mid-
June, according to circuit president T. G.
Solomon. It will be known as the River
Road Triple.
The property for the expansion was purchased
several years ago, when GST executives
became impressed with the fast-growth
potential of this area. A completely new
concessions building is going up to replace
the existing one and will house the snack
bar, restrooms, offices and a pent-house
projection booth which will house equipment
for putting pictures on all three
screens. Xenon projection lamps, said to be
the nearest to pure sunlight of any artificial
source, will be the heart of this booth equipment.
The dual-line cafeteria styled snack bar
will have the latest in fast-food handling
equipment. Concessions staffers will be assisted
by a system of staggered intermissions
in serving the throngs of customers.
Harry Thomas, company engineer, told
the Longview Journal that the all-steel
screen towers of the River Road complex
are rigged to withstand 200 mph winds.
D. L. Elliott is city manager here for
Gulf States Theatres and Ronnie Drew is
manager of the River Road Drive-In.
Cinema 3 Grand Opening
DUBUQUE, IOWA—The 300-seat
Cinema
3 opened recently at Cinema Center,
located at 75 Kennedy Rd. The side walls
of the auditorium are completely draped
and "reclining-type" seats were installed
with only side aisles. Automated equipment
is featured in the projection booth.
IN-PLANT PRODUCTION MEANS
FAST SERVICE AT LOW COST
COLOR MERCHANT ADS
Brilliant Color • Professional Announcers
V MOTION PICTURE SERVICE CO.
J 125 Hyde St., San Francisco, Ca. 94102
^ (415) 673-9162 - Ceroid Karski, Pre*.
SE-8 BOXOFFICE May 21, 1973

. . Only
Variely Golf Tourney
June 4 on OC Course
OKLAHOMA CITY—The Variety
Club
of Oklahoma's 1973 Charity Golf Tournament
will be played Monday. June 4, at the
Greens Golf and Racquet Club, bieginning
with a shotgun start at 9 a.m.
This event is organized annually to raise
money for the Variety Club's charities and
the forecast by tournament officials is that
this year's tournament will be the "biggest
ever
staged."
Since it's necessary to set handicaps for
the tournament, the committee in charge
has set Friday (25) as the deadline for receiving
entries. The entry fee of $35 includes
one green fee, golf cart, two Calcutta
tickets, two awards banquet tickets and two
dance tickets. Entries must be mailed to the
Variety Club of Oklahoma, PO Box 94848.
Oklahoma City. Okla.. 73109. with the
check for $35 made out to the club.
Frank McCabe and Tom Tatum. cochairmen
of the event, announced that they
have booked the famous Glenn Miller 16-
piece orchestra, directed by Buddy DeFranco,
to play for the dance in the Silver Palms
Penn Square Shopping Center.
Room of the
Calcutta Sunday Evening
The annual Variety event gets under way
Sunday, June 3. at the Greens Golf and
Racquet Club with free cocktails from 6
to 6:30 p.m., followed by the Calcutta auction
promptly at 6:30 and the opening of
pari mutuel windows. Variety will operate a
cash bar throughout the evening.
The coffee shop at the Greens will be
open at 7 a.m. the next morning for persons
desiring breakfast prior to teeing off in the
tournament.
The awards banquet is to start at 7
o'clock Monday evening at the Greens Golf
and Racquet Club. Following the banquet,
guests will adjourn to Val Gene's Silver
Palms Room for the Variety dance. Extra
banquet-dance tickets are available at $10
f>er
person.
Invitation to Families
Sam Moore, manager of the Greens Golf
and Racquet Club has invited all tournament
participants and their families to take
advantage of the club's swimming pool and
tennis courts June 3 and June 4, during the
Variety program. Anyone wishing to play
a practice golf round Sunday at the Greens
may do so by paying a $5 greens fee, providing
the participant shows his tournament
entry ticket.
McCabe and Tatum have been assisted in
arranging this Variety event by a golf committee
consisting of Audie Adwell, John
Ashley, Charles Baird, Gary Baldwin, Ken
Bartlett, Jim Buckelew, Bob Busch, Gene
Campbell. George Caporal, Frank Cossota.
Bob Farley, Charles Hudgens, Bill Lane,
Harry McKenna, A. G. Meyers, Webb
Newcomb, Jude Northcutt, Marjorie Snyder,
Don Tullius, Pat Ryan, Milton Rimmer
and Bill Veazey.
El Reno Centre Updating
Will Cost About $30,000
EL RENO, OKLA,—Scaffolding
covers
the entrance of the Centre Theatre, 110
South Bickford, and workmen are busy
replastering the entire front as part of a
$30,000 renovation program.
Curtis Bullington, manager of the theatre,
told the El Reno Tribune that he expects
the updating to be completed around June
1. The program embraces renovation of the
lobby and concession areas, hanging of new
draperies on the auditorium walls, installation
of new auditorium carpeting, new heating
and air conditioning units and new
seating.
John Arnold Retires;
In Industry 46 Years
HOUSTON—After being in show business
for 46 years. John Arnold has retir>:d.
He was manager of ABC Interstate's North
Shore Theatre at the time he ended his
career.
Arnold got into theatre business here in
1927 while he was studying physics at Rice
University. He took a job as a Kirby Theatre
usher at 18. A short time later he left
the Kirby and Rice to take an assistant manager's
job in Austin. He said that at that
time an assistant manager's job was better
than a degree. While in Austin he helped
usher in the talkies before returning to
Houston as assistant manager of the Kirny.
He opened Houston's first neighborhood
theatre, the Yale, for Interstate in 1938. He
served in the U. S. Army during World War
II and then returned to the Yale and served
with the Texas State Guard as a lieutenant
colonel.
Arnold later moved to the city office of
Interstate, where he acted as trouble shooter
for the circuit, before taking over as manager
of the North Shore Theatre.
HOUSTON
Congstress Peggy Lee, who appeared in
"Pete Kelly's Blues." appeared in person
at a dinner party of the Houston Goif
Ass'n . one new film opened lis.'e
during the week and that was "Lady Caroline
Lamb" at the Windsor Theatre.
The Shamrock 4 has the city's lowest
prices until 6:30 p.m.. Monday through Friday,
and 2 p.m. Saturday and Sunday, when
admission is only $1 . . . Rod McKuen is
making a series of personal appearances in
key Texas cities. Recently his "A Boy
Named Charlie Brown" was nominated for
an Oscar for best song in a film.
SOUTHWESTERN
Variety 17 Will Give
Away Its 28th Coach
DALLAS—Variety Tent 17 is preparing
to present its 28th Sunshine Coach to an
area institution which aids children, the
recipient this time being the Creative Learning
Center, which teaches gifted youngsters
whose parents are too poor to help the child
utilize his talents.
The presentation of the coach is to be
made to representatives of the center at a
Variety luncheon honoring retiring showman
Tom Bridge Thursday (31) in the
Grand Ballroom of the Statler Hilton Hotel.
The new 20-passenger bus will be the first
allocated through the new Variety Club
Motor Pool Center, which soon will open
a maintenance garage to service the expanding
fleet of Sunshine Coaches. The vehicle
will replace the 36-passenger coach awarded
to CLC three years ago and the larger bus
is to be used for scheduled route service by
other institutions using the motor pool facilities.
The motor pool is to bear the Variety
Club name but will bj operated by personnel
from the Dallas Rehabilitation Institute
and directed by a joint board of equal
representation from the VC and DRI.
Variety directors recently approved funds
to build up the coach fleet during the coming
year and endorsed the motor pool center
as the best charity project undertaken hy
the club since Boys Ranch.
Bob Hartgrovc. chairman of the testimonial
luncheon, says he expects a crowd
of more than 200 showmen, their wives and
guests when the tent honors Bridge, who is
retiring after 44 years with Paramount.
Tickets are $5 per f>erson and are available
at the Variety Club Office, Suite 206, 1710
Jackson .St.. Dallas, Tex. 75201.
WE BEAT THEIR DEAL
ON MERCHANT AD TRAILERS
38 YEARS OF KNOW-HOW
Brilliant Color • Professional Announcers
— MOTION PICTURE SERVICE CO.
I 125 Hyde St., San Francisco, Ca. 94102
(415) 673-9162 Garald Kar»ki, Pre».
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
RlU^jCjt
'—"-^-^ Don Ho Show. ..at
HAWAII
HOTEts
j Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF REEF TOWERS EDGEWATER
.^^^o.
1702 Rusk-Houston, Texas 77003-713-222-9461
Fast— Dependable Service III Full Line of Concession Supplies &
Your Complete Equip. II Equipment
& Supply House |||
Write for Prices ond Information
BOXOFTICE :: May 21, 1973 SW-1

DALLAS
awards—Isaac L. Holloway, Cushing, 20
years; Gladys Love, wife of Video manager
Frank Love, Clinton, and Ernie L. Williamson,
home office, each 15 years; Mrs. Bill
f^eed Whatky, owner of the Cinema and are disciples concerned with both the mental
Kincaid, wife of manager Bill Kincaid,
Cove theatres in Copperas Cove, had and physical sides of it; finally, there are
Blackwell; J. M. Hauenstein, El Reno; H.
the distinction of being the fourth exhibitor the masters. Masters study kung fu from
L. Hawkins, Lawton, and Ann Willis, home
in the U.S. to give moviegoers a chance to the physical, the mental and the philosophical
point of view. To them, it is their
office, each five years.
see "Tough Guy," a Chinese film about the
ancient art of kung fu. The movie, made by religion.
More Video Notes: Manager Bill Miller,
an independent film producer in Hong Endeavoring to make his theatres as appealing
as possible to patrons in the area,
Miami, advised the circuit's Around the
Kong, was brought to this city by Albert
Circuit Bulletin that his wife recently was
Y. Leung, who had seen the film in New Whatley is bringing them stage shows occasionally.
He opened with "Johnny Pay
installed as the local Lioness Club secretary
York and through his relatives there had
. . . Denora Hale, daughter of manager and
obtained rights to show it. He persuaded Check" Thursday (3); next will be "Tom T.
Mrs. George Hale, was on the dean's list at
Whatley to run the film for a week in the Hall" and the Story Tellers, live on stage,
Cisco Junior College, Cisco, Tex., and was
Big Cinema in Copperas Cove and he June 5. Also booked are Barbara Fairchild,
given recognition for this honor at the college's
annual awards ceremony this spring
(Leung) undzrtook to handle the advertising. Mel Street, Sammie Smith and others.
"Tough Guy," Leung explained, "was
. . .
distributed in the Chinese sections of New Sympathy is extended to Dorothy Mc- Fire destroyed the concessions area and
York. San Francisco and Boston. I saw Cann, a former WOMPI who production booth at the Texan Drive-In,
resides at
it
in New York and noticed large groups attending
the movie that turned out to be Thursday night (10) and
3405 Navajo Dr. Her husband Hughes died
Midland, Tex., last month . . . Funeral
services were held Thursday, April 26, in
funeral services
martial arts classes (such as judo, karate or were held Saturday (12). Dorothy worked Pampa, Tex., for Mrs. Alice Hayes, widow
a
kung fu). These students were coming to considerable time for Cinema Art Theatres
of the late Video manager Arville Hayes.
the theatre to study the kung fu techniques before going to another
Mrs. Hayes' death was due to cancer . . .
industry.
Three June saturation bookings are scheduled
by Video units: "Dillinger!", filmed in
used in the film."
Congratulations to Mrs. Estelle Redd,
Leung himself is no novice to the martial
second vice-president of the Dallas WOMPI Oklahoma; "Cahill, U.S. Marshal," starring
arts. For the last two years he has won his
Club, who received a key to the city of New John Wayne; the latest "Apes" sequel, "Battle
for the Planet of the Apes."
weight class in judo competition at Ft.
Orleans while attending the National Catholic
Educators Ass'n convention there in
Hood. "I have seen kung fu movies all of
my life," he commented, "and this one is, if
April. Mrs. Redd, manager of the local Dan Wolfenbarger, Wolfenbarger Theatres,
is buying and booking for the Ramona
not the best, one of the best I've ever seen."
branch of Films, Inc., also received an honorary
certificate of citizenship from N.=;w in Frederick, Alamo in Snyder and the Di-
Kung fu, he explained, is more than a ma^^ical
formula for self-defense. In kung fu
Orleans. More than 1 1,000 persons attended mension 198 in Hobart . . . Vance Terry,
there are the students, people merely interested
in kung fu's physical aspects; there
the convention.
Woodward Theatres, Woodward, returned
earlier than expected from California because
he had had to be hospitalized out
Mr. and Mrs. H. Edward Haug of DalKis
were winners of the Pacific Island Fling aiid
there after a nose bleed had continued several
days. Vance says he's rapidly getting
a trip to "Shangrila" in a contest held in
A COMPLETE LINE
connection with the current engagement of
his strength back, now that he has his feet
"Lost Horizon" at Cinema I NorthPark back on Oklahoma land.
ALWAYS Theatre. Jointly sponsoring the contest were
the theatre, radio station KVIL and American
Express.
We have traveled this area, peddling
films, since 1936 and this has to be the
greenest we have seen wheat fields at this
time of year in all of our 37 years of traveling.
It looks like a bumper wheat crop in
OKLAHOMA CITY
the making.
Wideo Notes: March Service awards—manager
Viola Jones, Cushing, 15 years;
Marvin and Jo Pack, Mooreland Theatre,
Ruth Winters, Ardmore, and Joy Hays,
THEATRE SUPPLIES
Mooreland, are closing their theatre June 1
home office, both ten years; Mrs. B. M.
through July 7 to take a vacation and to
THEATRE EQUIPMENT
McCuilough, Elk City, and J. R. Tifft,
go to the clothing market in Dallas to restock
Jo's Fashion Shop, which they operate
Sapulpa, each five years. April Service
CONCESSION SUPPLIES
in addition to the theatre.
FULLY EQUIPPED
REPAIR DEPARTMENT
Mrs. Lewis Long, Long Theatres, Keyes,
whose husband died recently, now has had
SERVICE
the misfortune to lose her mother. Our
DAY OR NIGHT -^)e0^
double sympathy to Mrs. Long now.
OKLAHOMA THEATRE SUPPLY CO.
Oklahoma's first showing of "Lost Horizon"
is scheduled for Tuesday (22) at the
628 West Grond Ave. Telephone: CE 6-8691
Oklahoma City 2, Okla.
Will Rogers Theatre under the sponsorship
of radio station KOCY. All tickets for the
big Columbia musical that were sent out to
"Go Modern...For All Your Theatre Needs"
listeners on a first-come, first-get basis,
have been distributed by the radio people.
The firm begins its regular run at the theatre
the following day . . . Other new Okla-
%.,^yl/UHle'uu
SALES & SERVICE, INC.
'Go Moderm . . • Equipmmt, Snppiia & Strrke** lahoma City films: North Park & 14 Flags
Drive-In, "Pat Garrett and Billy the Kid";
2200 YOUNG STREET DALLAS, TEXAS, 75201 TELEPHONE 747-3191 Cooper, "Black Caesar."
• •
SW-2 BOXOFFICE May 21, 1973

Rowley Pension Fund
To Run Killeen Units
K.ILLEEN, TEX.—The Rowley United
Pension Fund, a subsidiary of United Artists
Circuit of Dallas, plans to operate a
twin indoor theatre in the 440 Plaza, general
manager Wade Wallace told the Killeen
Herald.
Wallace also told the city council that a
new policy adopted by the Rowley company
in March prohibits X-rated films being
booked by the circuit's theatres.
This point came up before the council in
a hearing on rezoning the prosp)ective
theatre's
site in 440 Plaza. Protests at the hearing
claimed that X films would be booked
by the new theatre; protesters said they
didn't want such pictures shown in the area.
Assured by Wallace that no such films
would be shown by Rowley, the council
approved rezoning by a 4-3 vote to permit
construction of the two theatres. A BT-1
(theatres) zoning was granted for as long as
Rowley United Pension Fund of Killeen
operates the theatre.
Also assisting in getting a favorable vote
on the rezoning was a surprise appearance
at the council hearing by former Lt. Gov.
Ben Barnes, who urged passage of the
measure. Barnes' company, Herman Bennett
Co., is building Plaza 440.
Councilmen Harold Bonner, Bill Turner,
Stanley Cohen and Milton Wells voted for
the rezoning motion, which was originated
by Bonner and seconded by Turner. Councilmen
Sidney Young, Kenneth Wells and
Jack Joyner opposed.
Earlier this year, city planning commissioners
had turned down the theatre rezoning
application because commissioners were
unwilling to give an unlimited number of
years zoning p)ermit. At that time, Bennett's
representative C. Q. Davis had protested
that a one-year zoning, which commissioners
were willing to grant, made it impossible
to arrange financing for the lease.
New Nacogdoches Twoplex
For Gulf States Circuit
NACOGDOCHES, TEX. — Marvin L.
Brewton, Gulf States Theatres vice-president
in charge of o{>erations, and Mayor R. G.
Muckleroy presided at ceremonies attending
ground-breaking here last month for Northview
Cinema I and Northview Cinema II
at a site on North Street.
Also participating in the ceremonies were
Sturdivant and
GST zone supervisor Ray S.
George Schmitz, GST general manager of
concessions; Bill Neill, designated to be
manager of the new indoor duo and currently
managing GST's Main Theatre in Nacogdoches,
and city Golden Greeter Gean Hale.
William Hughes and Associates were
architects for the project, designing Cinema
I as a 500-seater and Cinema II as a 300-
seat auditorium. Operating equipment will
be completely automatic.
GST executives expressed themselves as
hopeful that the new duplex cinemas will
be ready for their first customers by next
fall.
To Film 'Church Street
Cruisers' Partly in Tex.
GALVESTON, TEX. — Half of "The
Church Street Cruisers" will be filmed here
and half in Hollywood, starting July 9, according
to producer Robert L. Rosen.
Interiors are to be shot at Hollywood's
Studio Center, where Rosen and director
William Graham have set up headquarters,
but all exterior scenes will be filmed in this
area. Sandy Howard, producer of "The
Neptune Factor" is executive producer for
the
film.
Rosen and Graham selected Galveston
for this purpose after a long search through
the Southwest. The production is based on
an original screenplay by Jack De Witt and
Joe Greene about a children's gang that
hunts down a cop killer.
Courtroom Smoking Upsets
Judge in Obscenity Case
BROWNSVILLE, TEX.—The next
time
that Justice of the Peace Adolfo G. Betancourt
shows pornographic movies in his
courtroom, he will ban smoking.
Betancourt said the all-male audience, including
many county officials, sent up such
'Dillinger' World
Bow in DC June 20
OKLAHOMA CITY—"Dillinger,"
a cloud of smoke he barely could see
"Liberated Woman" and "Wives Playground,"
two 35mm films he ruled obscene.
filmed
on location in Oklahoma, is booked for
a world premiere at the Plaza Cinema Theatre
here June 20.
Scenes in the American International Pictures
production were shot in several cities
in the state last year, the final shoot-up being
filmed here at the Midwest Theatre.
The picture stars Warren Oates in the
title role and Michelle Phillips, formerly of
"The Mamas and the Papas," as Billie
Frechette, Dillinger's girlfriend.
Reunited in the AIP film are Oscar winners
Cloris Leachman and Ben Johnson,
honored for their performances in "The Last
Picture Show." Miss Leachman is cast in
"Dillinger" as the infamous Lady in Red,
who betrayed the bank robber. Johnson is
cast as Melvin Purvis, FBI Chicago agent
in charge, whose pursuit of the outlaw
culminated in Dillinger's death in front of
Chicago's Biograph Theatre.
John Milius directed "Dillinger" from his
own script, with Buzz Feitshans making his
debut as producer. Samual Z. Arkoff, AIP
chairman of the board, is the executive producer.
ANNOUNCING:
A NEW SERVICE
BEHER SERVE
BOSTON — To bolster
afternoon trade,
Cinema 733, at 733 Boylston St., is charging
one dollar daily to 5 p.m.
COMPANY TO
YOUR THEATRE
* Sound Service * Automation Service
* Installations — All Types * Xenon Lamps
* 16mm and 35mm Projection Equipment
Service and Repairs on Location
REASONABLE RATES
Call or Write
S. S. Piazza
CINEMA ENGINEERING
SERVICES
24-Hour Phone Service (303) 564-3616
93 Radcliff Lane
Pueblo, Colorado 81005
BOXOFFICE :: May 21, 1973 SW-3

.
ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
SAN ANTONIO
^anny Lens is one of the assistant managers
of the San Pedro Outdoor Theatre,
operated by the Santikos circuit. He
attends Roosevelt High School and says
he greatly enjoys his theatre work. Danny
is the son of Mr. and Mrs. Thomas Lens,
also associated with the Santikos circuit.
Santikos is sponsoring a series of movies
for youngsters, with "Batman" on schedule
for Saturday (26) and Sunday (27). Earlier
offerings included "Fantastic Voyage" and
"A Challenge for Robin Hood"; still to
come, on the June 2, 3, weekend, is "A
Ring of Bright Water." The Century South
4, Colonies North and the Olmos are participating
in the series for which admission
to each single show is $ 1
. .
New on San Antonio screens: "Camelot,"
Olmos; "Little Laura and Big John," Texas;
"Mean Mother." Majestic; "Steelyard Blues,"
Broadway . Sonny and Cher, who have
apfHiared in movies, appeared here in person
Sunday (20) in concert at the HemisFjir
Arena.
FOR ALL YOUR THEATRE NEEDS & REPAIRS
THE BEST PLACE TO BUY IS
TEXAS THEATRE SUPPLY
915 S. Alamo St.
San Antonio, Texas 78205
YOUR USERLITE CARBON DEALER
Pornography's appeal extends to burglars
and thieves—at least to those who looted
the Queen Cine-Arts Theatre of a soundtape
deck, two 16mm projectors and
two color movies, "Finishing School" and
"Hooker's Holiday." Delia Flores, manager
of the Queen Cine-Arts, estimated the loss
at $2,730.
A. C. Moreno has been appointed assistant
relief manager for the Cinema Arts'
Woodlawn, Laurel, Josephine and Texas
theatres. He will serve at these theatres
while their regular managers take vacations,
are ill or absent for any other reason.
Moreno previously was with Hall Industries,
working at that circuit's Arcadia Theatre in
Kerrville, and at the local Bandera Road
Drive-In.
Two Lease Midway Airer
From Western Edition
PETALUMA, CALIF.—Theatre Management
of San Francisco has leased the
Midway Drive-In, located between Novato,
Calif., and Petaluma on U.S. 101, to George
Vogan and Raphael Fleck, both of Santa
Rosa, Calif. Vogan, who has been associated
with Theatre Management since 1967, states
the present policy of playing first-run films
will continue, as well as the $2-per-car family-night
admisson on Mondays and Thursdays.
ALL MAD GHOULS!
Drive-In Theatre Operators.
Are Mosquitos and Gnats keeping customers away?
Yiu Coils give you the
highest profit per sale in a
mosquito repellent—averaging
$194a week in added profits*.
CARNAGE! CARNALITY!
ElHi
PIC revolutionary In-car coil mosquito repellents
provide guaranteed protection to your patrons (up
to 7 hours each) and extra, profitable sales for
you at your concession stand.
*Drive-ln Theatres averaging sales of 1400 units
weekly or approximately 200 cars a day. 200
sales * 35c equals $70.00 times 7 days equals
$490.00. Your cost: $296.00 Your profit: $194.00.
PIC Corp. provides you with these sales aids... FREE!
Eye-CatchIng Counter Display
with orders tor
ff-i PIC Coil packs sold
"^^ at 35« or 98«.
^ iintKTti
35mm Sound Film Trailer
CruBsomelv Stoined
in COLOR From EVI
FOR INQUIRIES OR ORDERS, CALL COLLECT: 201-862-1880
Warehouses located throughout the United States and Canada.
PIC Corporation, 1100 Sylvan St., Linden, N.J. 07036
BOXOFFICE :: May 21, 1973

—
—
—
I
'Last Tango' Grosses
450 in Minneapolis
MINNEAPOLIS— "'Last Tango in Paris"
got off to a properly lusty start, though not
as impressive as had been expected. Its
opening-week figure at the Academy Theatre
was no more than any other such heavily
publicized picture and was less than most of
the advanced-price or hard-ticket type of
attractions. That debut figure was 4.50,
certainly much stronger than anything else
around at this sluggish time of year but
nothing to make the Richter Scale, especially
when it's kept in mind that admissions
were $4 per. Also that it was the only new
arrival in town. Among the holdovers, the
string seemed to have run out on all except
"High Plains Drifter," holding at a 150 in
a fourth frame at the Gopher and "Class
of '44." off just slightly to a 150 at the
World. "Baxter!" has been a minor catastrophe
at the Cooper, perhaps its weakest
offering ever. Product tightness, too, may be
setting a record. Local film bookers and
buyers are scrambling for features only
three or four days before a screen change is
scheduled.
(Average Is 100)
Academy Lost Tongo in Poris (UA) 450
Cooper Boxter! (NGP), 3rd wk 85
Gopher High Plains DriHer (Univ), 4th wk. ...150
Mann Lost Horizon (Col), 5th wk 100
Orpheum Camper John (Cinemation), 2nd wk. . .100
Skyway Sleuth {20th-Fox), 7th wk 100
Skyway II Slither (MGM), 2nd wk 100
State Soylent Green (MGM), 3rd wk 100
World—Class of '44 (WB), 4th wk 1 50
LINCOLN
The dates selected for the Cooper Theatres
managers' meeting are June 6-7, according
to district manager Michael Gaughan.
All the action will take place in the
downtown section of this city to give the
managers and their wives an opportunity
to see Cooper's latest and only fourplex, the
Plaza theatres, and the home offices in the
same new building. Cooper Plaza. Gaughan
reports the new headquarters floor of the
Cooper Plaza. 21 1 North 12th. will be ready
for occupancy June 1. That's moving day,
he adds, from Cooper's present offices in
the Stuart Building. The telephone number
will be the same. The headquarters for visiting
managers from Cooper theatres in
Minnesota, Colorado and Omaha will be the
Radisson Cornhusker Hotel, just a few
blocks' walk from the Cooper Plaza.
James Rodenberg of Miami and Arthur
Lapin. formerly of Kansas City, new executives
in the Dubinsky Brothers Theatres,
(Continued n page NC-4)
L..j\mss-^Mi}/^>^ws
\,s0^ SCREENS>^QQ>|
^ IMMEDIATE DELIVERY 7l
"'"
^ 50c SQUARE FOOT !M "ei 7
» COMPLETE KITH OROHMET HOLES »H0 EOCIHC /
D E S
MOINES
^ave Gold, 20th Century-Fox branch manager,
Wednesday (2) attended a marketing
seminar in Chicago. At that time
exhibitors were shown trailers and were
advised of the advertising campaigns on
20th-Fox's summer releases, including "The
Legend of Hell House," "Emperor of the
North Pole," "The Sound of Music," "Battle
for the Planet of the Apes," "The Neptune
Factor" and "The Last American
Hero." Others attending were Carl Hoffman
of this city. Nick Yiannis of Dubuque and,
from Lincoln, Neb., Al Schulter, Dave Livingston
and Herman Hallberg, as well as Ed
Kershaw and Larry Tieman from Kansas
City and John Chambliss from Mission,
Kas. The Central division meeting was held
Thursday (3) and was conducted by Gordon
Stulberg, president of 20th Century-Fox,
and Peter Myers, vice-president in charge
of domestic distribution. The exhibitors
present were very enthusiastic and optimistic
regarding the caliber of the product seen
at the seminar.
Word has been received that Dick Sutton
of Des Moines Theatre Supply is in the
Younkers Rehabilitation Hospital here.
Suite 720. He would welcome cards and
visits from his many friends.
Frank White has been appointed branch
manager for the Des Moines-Omaha-Lincoln
territories for National General Pictures.
He still will work out of the Denver
office. White is looking forward to making
frequent trips to the North Central area to
set NGP product. He formerly was with
United Artists and National General here.
Tom Rachford, formerly with Mark IV
Pictures, has moved to California to become
a professional actor. He recently had a part
in the film "A Thief in the Night." Succeeding
him on the Mark IV staff is Russell
Houghton, working in advertising, booking
and theatre management. Russ formerly
managed the Varsity Theatre here.
Daryl Johnson, regional sales manager for
Metro-Goldwyn-Mayer, is looking forward
to the opening of "Pat Garrett and Billy the
Kid," set for a Memorial weekend opening
. . . Filmrow visitors: Bob Hutte, Strand
Theatre, Leon (he resides in Austin, Tex.),
and Irwin Dubinsky. Dubinsky Theatres,
Lincoln, Neb.
Don Walls, general manager for Dubinsky-Fridley
Theatres, and Jim Piepenburg,
group sales and manager of the Plaza Theatre,
had quite a gimmick for "Ace Eli and
Rodger of the Skies" at the Plaza. At 6 a.m.
Saturday (5), an airplane landed on the parking
strip of the Plaza Shopping Center, attracting
widespread attention and providing
a good boost for the picture.
Central States news: Visitors in the home
office recently were Jim Maus from Burlington;
Tom North, Chariton; Dave Reab,
Mason City; district manager M. Nelson,
Mason City, and Dick Cobler, Waterloo . . .
The 1973 drive-in contest got under way
Wednesday (2) Dorothy Korn, manager
. . .
of Cinema I, Norfolk, sold a group of 388
adult and children's tickets for "The World's
(Continued on page NC-3)
WE BEAT THEIR DEAL
ON MERCHANT AD TRAILERS
38 YEARS OF KNOW-HOW
Brilliant Color • Professional Announcers
- MOTION PICTURE SERVICE CO.
1 125 Hyde St., San Frantisco, Ca. 94102
(415) 673-9162 - Gerald Karsici, Pret.
How to
CONTACT:
get a raise
^^^m after hours.
Produced by WoU C Harlwig • Directed by Crnst Hofbauer • Music by Peter Thomas
(515) 282-5157
PFFICE W
GIRLS
IN VIVID COLOR -"n-' "=o"'""« PRODUCERS
''*|*'S1.'. .^
DISTRIBUTING
COMPANY
Suite 1003
ADULTS ONLY
Paramount' Building
s.*««,N5 •
KARIN FIELD EMELY REUER
•
R. GLEMNITZ
Des Moines, Iowa 50309
BOXOFFICE :: May 21, 1973 NC-1

ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
miH
CARNAGE! CARNALITY!
^ lllflKtII
Patent or Adult Cuj'd>«n
GruesDmelv Stained
in COLOR From EVI
MINNEAPOLIS
Respite all the hoopla both locally and in
national publications, "Last Tango in
Paris" fell short of its expected mark in its
opening at the Academy Theatre. Speculation
along Filmrow immediately split into
two schools of thought: some felt that the
below-anticipations debut indicated that all
of those who wished to see the film showed
up and that the picture would go into a
speedy tailspin. At the same time, others felt
that word-of-mouth would benefit "Tango"
and that it now will build. The tale of the
tickets will be closely watched.
Mixed emotions greeted the news received
here of the impending retirement of Don
Walker of Warner Bros.' Kansas City office.
His many friends along Filmrow, in exhibition
and among the press are sorry to lose
such a vital contact but happy for Walker
that he can sit back and let the world take
a few spins. Don and Mrs. Walker are posting
this new address, effective June 1: Crag
O'Lea Resort, Pineville, Mo. It's on the Big
Sugar River. Walker has promoted countless
features in this area and he's wished "happy
retirement!" by all his friends in this North
Central area.
Cooper Theatre staffers have been roaming
this ol' granite planet far and wide. Now,
apparently all have returned to the home
nest and manager Dean Ziettlow, who
wasn't one of the gypsies, says he's thinking
of assembling a two-hour show made up of
the staffers' sUdes and movies. Among the
places visited: Florida, France and Germany.
Don Palmquist of the 20th Century-Fox
branch says: "All indications are that 'Emperor
of the North Pole' will be another
boxoffice click in the mold of 'The Poseidon
Adventure.' " Lee Marvin, Ernest Borgnine
and David Carradine are its stars. Palmquist
also has high hopes for "The Neptune
Factor." He reports "Sounder" is "big,
steady and big" outstate; "Poseidon" also is
very strong; "Sleuth" gets its Twin Cities
break Wednesday (23); "The Heartbreak
Kid" breaks in the Twin Cities June 6, and
"Poseidon" gets its second Twin Cities area
swing June 6. "We're a busy company,"
Palmquist adds, needlessly.
Roy Smith, William H. Lange Distributing
Co. branch manager, winged off to New
York for a two-day huddle with Morris
Lefko, vice-president of American Film
Theatre Productions. Smith is handling the
program in this territory ... Jim Ellis, Cinerama
Releasing Corp. branch manager,
points to book sales of 2,500,000 in connection
with "The Harrad Experiment." The
picture breaks here in mid-June with a
downtown run.
Motion picture and movie-associated
stocks axe far down in price on the current
market and many local brokers are steering
investors in the direction of such issues.
Many film company stocks are well below
$10 per shar.. some below $5. They're described
as "good, sometimes excellent buys"
. . . Filmrow visitors: Mel Edelstein, Lybba
and State theatres, Hibbing, and William
Loftus, Harbor, Two Harbors.
Robert DeJamette, United Artists branch
manager, and his wife Kathy are the proud
parents of a son, Mark Robert, born Friday
(4) at Methodist Hospital, St. Louis Park.
M. R. DeJamette weighed in at 6 pwunds,
14 ounces. Everyone's doing fine and at the
DeJamette household squalls and a wet season
are forecast.
Forrie Myers, Paramount branch chief,
is anticipating "Paper Moon," which bows
here June 13 and June 27 in St. Paul. Also
upcoming: "Hitler: The Last Ten Days."
Among those attending a tradescreening
Saturday (5) were David Ross, Cinema Entertainment
Corp., St. Cloud. "Hitler" opens
Friday (25) at the Skyway I here and at the
Riviera in St. Paul.
"Blume in
Love" has been day-and-dated
for a July 18 bow at the World theatres in
Minneapwlis and St. Paul, according to Dick
Malek, Warner Bros, branch head. George
Segal stars . . . "Camelot" is going into reissue
dates, with top expectations. Others on
the Warners slate: "The Last of Sheila,"
"Scarecrow" and "O Lucky Man."
MILWAUKEE
jyjarge Ondrejka, manager of the 20th Century-Fox
office here, hosted a well-attended
tradeshowing of "The Neptune Factor"
Friday evening (11) at the Centre
screening room . . . Free tickets for a special
Thursday morning (10) showing of "Thoroughly
Modern Millie" at the Southgate
Theatre were made available by merchants
in the Southgate Mall for "Southgate Days,"
FINER PROJECTION -SUPER ECONOMY
iCREENS
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
26 Sarah Drive Farmingdole, L. I., N. Y., 11735
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
fjj^^j^ Don Ho Show. . . at
JHOTH^J Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF REEF TOWERS • EDGEWATER
WC-2 BOXOFFICE May 21, 1973

held Monday (7) through Sunday (13). The
Southgate Mall is located on South 27th
Street south of Oklahoma Avenue.
A movie entitled "Give. It's a Great Feeling,"
produced by a local filmmaking company,
Crivello Associates, won first prize
Wednesday, April 25, at the U.S. Industrial
Film Festival in Chicago. Picked from 500
entries from 16 countries, it was given the
"Gold Camera Award" at the Sheraton-
Blackstone Hotel. This film, which aided
local campaigners in raising $10.75 million,
a 7 per cent increase over the previous year,
was the joint product of Michael S. Crivello,
head of the film firm, and his associate
John Barto. J. W. Anderson, the Chicago
festival chairman, described it as an outstanding
example of what could be done
with film to communicate serious problems
to a broad cross-section of individuals in an
attempt to solicit money. The film now will
be shown at a number of international film
festivals.
More than 12,000 season tickets have
been sold for the Melody Top Theatre's
seven productions, to begin with "West Side
Story" (starring James Darren) June 5. The
tent theatre has continued to break records
with advanced ticket sales totaling $440,000,
more than $100,000 ahead of last year, according
to producer Martin Wiviott. The
ticket price range is $2.75 to $5.50.
The Avalon Theatre, 2473 South Kinnickinnic
Ave., was rented Tuesday evening
(8) by the Dairyland Theatre Organ Society
(chapter of American Theatre Organ Society)
and also Crossroads Academy to
present a silent film show. Accompaniment
to the film was provided by John Muri
playing at the Mighty Wurlitzer pipe organ.
In addition to playing several organ solos
to start the show, Muri also accompanied a
sing^along program feature. Tickets were
$2.50 (advance sale, $2). John Ringe, manager
of the downtown Centre Theatre, and
his wife are among the officials directing
the Crossroads Academy work with underprivileged
youngsters.
When Don LeGros, owner and manager
of the Arcadia Theatre in Arcadia, booked
a Hopalong Cassidy movie for a three-day
run April 29 through Tuesday (1), he was
pleased as punch. Equally as enthusiastic
was the editor of the Arcadia News Leader,
who announced with a headline and story
on the front page that "Hopalong Cassidy
Rides Again in Arcadia." Referring to the
film "King of the Range" as "one of the
famous Hopalong pictures," the news story
quoted the theatre manager as saying:
"There hardly is an adult alive that does not
remember 'Hoppy' and his friends and here
is your chance to relive the thrilling days of
the shining western hero. Bring the kids and
let them see for themselves the kind of steelfisted
heroes we cheered to in the days of
yesteryear." It concluded: "This film contains
something for all ages. The kids will
find it thrilling, the young adults will find
it 'campy'—and it will bring back many
memories to the grownups."
St. Paul Council Denies
'Adult' Theatre License
ST. PAUL, MINN.—With the cheers of
almost 300 persons ringing through the
packed city council chambers here, the
council's license committee voted unanimously
Friday (4) to deny a license for an
adults-only theatre in the showhouse formerly
called the Capitol Theatre. Posters
in the lobby had advertised more than a
month ago that the film to be shown would
be "Deep Throat." The picture has been
playing neighboring Minneapolis at the
Rialto and has been the target of several
police raids. It continues to be shown at
the Rialto, with court action pending.
Robert Milavetz, attorney for applicant
Edward Alexander, called the council's rejection
"a futile action." This was a reference
to Supreme Court decisions and
also an implication that Alexander will
take court action to achieve the license.
The first speaker against the application
was the Rev. Glen Hanggi, assistant pastor
of Arlington Hills Lutheran Church. He
called such a theatre "a perversion of our
neighborhood. Such operations are contagious
and we can foresee a flood of porno
stores, sauna parlors and other theatres."
Lynn Castner, representing the Minnesota
Civil Liberties Union, told the council
to be mindful that "the Supreme Court 21
years ago gave movies the protections of
expression as guaranteed under the First
Amendment." Councilman William Konopatzki
said that "21 years ago we didn't
have this type of movie."
After hearing from students from an
area high school, assorted area and St.
Paul civic groups and businessmen's organizations,
all protesting the license application,
the committee moved to deny issuance
of the permit. Councilwoman Rosalie Butler
said, "I think we've heard enough evidence
that this theatre and this type of
operation would be detrimental to the health
and welfare of the community, a legal
reason to deny the license."
Jim Yates Is Managing
Theatre in Tripp. S.D.
TRIPP, S.D.—The Home Theatre opened
here in late April, offering weekends-only
showings. The community had been without
a movie house for several years.
Jim Yates, manager of the Home, also
helms the Kay Theatre in Wagner, S.D.
Twin Unit in Bemidji
Planned by Woodard
BEMIDJI, MINN. — Bud Woodart
owner of the Bronco and Cisco drive-in:
has announced plans for a twin-theatr
complex with auditoriums seating a tot;
of 600 patrons. He said the 100x80-foc
building would be located on the underskye
site west of Bemidji on Highway 2. Wit
preparations for construction already unde
way, Woodard said it was expected ths
the new entertainment center could be ope
sometime in July.
To be patterned after Cinema I and I
in Duluth, the auditoriums will be of stee
construction. They will be carpeted an
have draperies on all walls. There will b
exits at the front as well as the rear fo
parking convenience. Woodard said on
theatre will seat 350, while the other audi
torium will be a 250-seater. There will b
a central boxoffice area and separate lob
bies for each theatre. Each lobby will hav
its own concessions stand and restroon
facilities.
PES MOINES
(Continued from page NC-1)
Greatest Athlete" . . . Many differen
gimmicks were used for Friday (13) shows
Some included half-price admission for th<
first 50 attending who could present a dollai
bill with a serial number ending in 13 oi
the first 15 having a Social Security numbei
ending in 13. Another offered free admis
sion to every 13th person . . . The drive-ir
at Grinnell finally opened with a little coop
eration from the weatherman . . . Gooc
Friday services sponsored by four Lutherar
churches were held in Cinema 1, Norfolk
Neb. ... A special kiddies matinee was
held on Good Friday at the Rivoli, Hastings
. . . Clinton is using two different letters tc
draw crowds for "Sounder." One is directec
to the clergy and business and organizations!
leaders and the other is to educators . .
A prom show is set for the Clinton Drive-In,
The theatre is rented to the junior class of
Goose Lake's Northeast High School . . ,
Ginny Biggs of Central States' booking department
squeezed through the window at
the Southeast 14th Street Drive-In recently
when someone forgot the key. With a lineup
of cars waiting to buy tickets, there was no
other way!
SOLARC
CARBONS
Brighter Burning • Low Prices • Long Lasting
7s—8s—9s—lOs—lis—13.6—and negatives
Independent Theatre Supply
2750 E. Houston
Son Antonio, Texos
Available from your nearest distributor
GER-BAR, INC.
339 N. Copitol
ndionopolis, Ind.
PLUS: 7x20; 8x20; 9x20 and negatives
U.S. Theatre Supply
941 W. Bay St,
Jacksonville, Flo,
WEST COAST THEATRE SERVICE National Distributor
909 N.W. 19th St.
Inquiries
I
Phone 227-2932 Portland, Oregon 97209
BOXOFFICE :: May 21, 1973
NC-3

LINCOLN
(Continued from page NC-1)
headed by their father-in-law Irwin Dubinsky.
went shopping with vice-president
Sarge Dubinsky Saturday (12). They weren't
looking for Mother's Day gifts for their
wives (presumably that was done earlier) but
for desks for their offices in the new Dubinsky
circuit's headquarters in the Stuart
Building. Lapin was here to start work, dccompanied
north by his wife and sons, but
Rodenberg returned south after a week. He
and Mrs. Rodenberg and their two teenagers
Pop-in
Blevins
BLEVINS
OMAHA
NEBR.
1608 Cuming
402-346-1510
will come to this city permanently in July.
He also shopped successfully for a temporary
home until they have a new one built
later
this year.
Randy Hartman, one of two assistant
managers at the Plaza theatres, has been
promoted to manager trainee under manager
Jay Maness. John Slama. staff chief,
has been promoted to assistant manager.
Dennis Schumm, who has been an assistant
manager, will be taking a summer leave of
absence to work in the office of a Hastings
architectural firm the next three months.
Dennis, a University of Nebraska architectural
junior, will resume working for Cooper
Theatres in the fall when he returns to the
NU campus.
Al Schulter, Stuart Theatre manager, freely
admits that his younger brother-in-law
Steve Smith, 14, outdid him on their recent
fishing trip out to Branch Oak Lake. Al
caught several little ones but Steve pulled in
a 36-inch, 11 -pound Northern Pike to cop
the day's honors . . . Charles Kroll, assistant
vice-president, theatre operations for Cooper
Theatres, is the new governor of the
.southern Nebraska district of Sertoma International
. . . "Class of '44" ended a fourweek
run at the Stuart Tuesday (15), with
the Cliff Robertson film, "Ace Eli and Rodger
of the Skies," opening the
next day.
Steve Ortiz, doorman at the State and a
Lincoln High student, celebrated his birthday
Saturday (12) . . . Dennis Garrison,
manager at the State, took his wife out for
a Mother's Day dinner the night before
Sunday (13). After dining at Tony and Luigi's,
the young couple went dancing at
Reuben's. The Garrisons' young daughter
Christine will be two November 3 . . . Bill
Smith, assistant manager at Douglas 3, became
a house-dweller Thursday (17). The
University of Nebraska junior in business
administration and two other fellow students
moved off campus to share a house near the
downtown area . . . Gene Buhrdorf, city
manager for Nebraska Theatres, was a
weekend victim of a spring cold virus.
and the personalities behind the scenes were
reviewed by manager Maness.
Galen Hafer, assistant manager of Cinema
1 and 2. believes another record has been
set by Roy Muller. doorman and Southeast
High student. Roy bought his first car, a
Volkswagen, but didn't have it a half-hour
before being involved in an accident. The
car injuries, already "healed up" by a mechanic's
touch, occurred when a motorist in
front of Roy stopped suddenly, not giving
the doorman-car owner time to use the
brakes effectively ... A big crowd-drawer at
Cinema 1 and 2 during the .Saturday (12)
weekend was a return of Disney's "Fantasia."
The crowd winner at Douglas 3 was
"Walking Tall," according to assistant mana-
Smith.
ger Bill
Some industry members were on hand
Saturday morning (12) to see the 3.000-
pound metal ball bang against the greenglass
panel exterior walls as demolition of
the National Bank of Commerce Building
began. Al Schulter, Stuart manager, grinned
as he agreed the demolition show during the
next three weeks might compete with offerings
at his theatre, the Douglas 3, Cinema
1 and 2 and even the Plaza theatres a block
west. Before climbing into the driver's seat
of the 50-.ton crane to operate the razing
ball, young Donald Burns joked about bulldozing
down all corners of 13th and P
streets, with the exception of the fourth,
occupied by the Stuart Building and Stuart
Theatre. He operated the crane demolishing
the YMCA Building, where the Douglas 3
now stands; the Elks Building, where Cinema
1 and 2 are located; the Varsity north
of the bank, and the Nebraska at 12th and
P streets, where the new Cooper Plaza and
Plaza theatres now stand as one of the
downtown area's newest buildings. "No job
for years on the Stuart Building," was the
word going back to Burns before he resumed
his glass-shattering.
Land Rezoned for Drive-In
LIVERMORE, CALIF.—Several acres of
agricultural land near the Livermore Airport
have been rezoned to light industrial to
permit the construction of a drive-in theatre.
NC-4
Blevins is your one-stop center
for concession machines & supplies.
We offer quality products
and service geared to making
Profits for you.
Popcorn and Concession
Supply Company
The Plaza theatres' first official staff
meeting Saturday morning (12) had several
extras, reports manager Jay Maness. Sinc3
Dennis Schumm left that weekend for a
summer of student architectural work witn
a firm in Hastings, the staff surprised the
departing assistant manager with two cakes
that went well with ice cream after the
business part of the meeting was over. To
test the university student's mind, the
cakes were inscribed with "Rots of Ruck,
Denny." A special speaker was Danny Edwards
of Colorado Springs, manager of
Cooper Theatres' Ute 70. Danny, best man
at the wedding of Jay and Jeanne Maness
last year, and his wife were house guests
of Mr. and Mrs. Maness over the Saturday
(12) weekend. With so many of the staff of
28 Plaza employees new to the Cooper circuit,
something of the history of the industry
iSllpflc^ Theatre Supply, Inc.
^^
^^y
1502 Davenport St.
Omaha, Nebraska 68102
i^0 " kx^a Code (402) 341-5715
Where Your Business Is APPRECIA'nEO
BOXOFFICE May 21, 1973

—
—
—
—
'Five Fingers' Again
No. 1 in Cincinnati
CINCINNATI— "Five Fingers of Death,"
second week at the Grand, grossed an impressive
600 per cent, topping all first-run
films at Cincinnati indoor and drive-in theatres
for a second successive recording period
(the first week's score was 675). "Lost
Horizon" in a fourth week at Carousel 1
and "Class of '44" in a third at the Valley
each built up a 400 percentage and "The
Life and Times of Judge Roy Bean" put
together a 300 seventh week at the Times
Towne Cinema.
(Average Is 100)
Albee Wottstox (Col), 2nd wk 100
Ambassador The Poseidon Adventure
(20th-Fox), 20th wk 250
Carousel 1 Lost Horizon (Col), 4th wk 400
Carousel 2 Scorpio (UA), 2nd wk 200
Five theatres Chorlotte's Web (Para), 2nd wk. . .200
Four theatres Chorley and the Angel (BV),
2nd wk 175
Grond Five Fingers of Death (WB), 2nd wk. . . .600
International 70 Soylent Green (MGM), 2nd wk. 175
Northgate Walking Tall (CRC), 7th wk 250
Place The Heartbreok Kid (20th-Fox), 12th wk. 175
Studio Cinemas The Effect of Gamma Rays on
Mon-in-the-Moon Marigolds (20th-Fox),
2nd wk 100
Times Towne Cinema The Life and Times of
Judge Roy Bean (NGP), 7th wk 300
20th Century Brother Sun, Sister Moon (Para),
2nd wk 175
Valley—Closs of '44 (WB), 3rd wk 400
'Man of La Mancha' Ends
Detroit Run With Flourish
DETROIT— "The Mack," grossing a
composite 180 in a fourth week at the Fox
and Mercury, and "Man of La Mancha,"
190 in what was billed as its 18th and final
week at the suburban Northland, were the
grossing leaders in the report period. "Lost
Horizon" played a good 175 third week at
two theatres as "Class of "44" made a 150
debut at six theatres.
Eight theatres Five Fingers of Death (WB),
2nd wk 85
Five theatres Brother Sun, Sister Moon (Para) . 80
Four theatres The Cheerleaders (Cinemation),
2nd wk 105
Fox, Mercury The Mack (CRC), 4th wk 180
Northland Mon of La Mancha (UA), 18th wk. . .190
Six theatres Class of '44 (WB) 150
Three theatres Sleuth (20th-Fox), 5th wk 90
Two theatres Lost Horizon (Col), 3rd wk 175
New Assignments for 3
In Toledo, Ohio. Area
TOLEDO — Loren Bennett has been
named manager at the Fox Woodville Mall
Theatre, Toledo, a National General house,
coming from a post as manager of the
Redstone circuit's Cinema W and V here.
He succeeds George Carpenter, now city
manager for three theatres in the Dayton
area, including the Victoria Opera House
and the Palace.
Bennett was manager of a twin complex
for Georgia Theatre Co. in Atlanta, Ga.,
before coming to Toledo. His assistant at
the Fox Woodville Mall is Miss Carol Heldt.
The suburban theatre is first run, playing
every evening, with Saturday and Sunday
matinees.
Al Antee now is manager of Cinema IV
and V, succeeding Bennett, having been
previously with Madison 20th Century Theatres
in Madison, Wis., as a manager.
2 Communities Supporting
Dayton 'Decency' Group
DAYTON, OHIO—Two nearby communities
have given support to a new antipornography
movement in the Dayton area.
The city council at Ketterling, adjacent to
Dayton, voted 6-1 in favor of a resolution
supporting the purposes of Decency for
Greater Dayton. The abstaining councilman,
Gerald Busch, said, "I hesitate to endorse
anything that borders on being censorship."
Kettering City Manager Ervin Welch
asked, "How can we enforce this? In -the
25 years that I have been a city manager,
pornography has been around but we have
never found a successful way to deal with
it."
Another suburb, Vandalia, earlier saw its
city council vote to support the "blue ribbon"
decency organization, which has sent
letters to approximately 750 area clergymen
asking them for overt support of the Decency
for Greater Dayton group's goal of
enforcement of Ohio's obscenity law.
The clergy was asked to persuade congregations
not to patronize adult book stores
and movie houses (there are seven houses
in the area offering what are considered
"hard-core" films).
Employee Is Asscmlted
At Youngstown Theatre
YOUNGSTOWN, OHIO—A 27-year-old
woman projectionist at the Palace Theatre,
1213 Market St., reportedly was raped
Wednesday (9) at the showhouse, which offers
so-called "adult" films.
The woman told police a patron was
watching the film at approximately 5:30
a.m. when she walked into the projection
booth to find a telephone number. Suddenly
the man app)eared in the booth and threatened
her with a knife before criminally assaulting
her. He then ran to the front of
the building, removed an undetermined
amount of cash from the counter drawer,
as well as a .22-caliber pistol, before fleeing
to his parked automobile and driving off.
The woman called police and was treated
at a nearby hospital.
GDMPC Will Hold Spring
Awards Luncheon May 23
DETROIT—The Greater Detroit Motion
Picture Council will hold its annual Spring
Awards luncheon at noon Wednesday (23)
in the Paradiso Cafe. Winners of the awards
for "generosity and cooperation" are: Mrs.
Donald H. Ball, Lou George, Bill Marcus
and Russ Russo.
The speaker for the occasion will be Ms.
Leslie Fargo, who will address the council
on the subject "From Model to Film
Agency."
Officers for 1973-74 to be installed by
Mrs. Martin Naimark are: president, Mrs.
George Zacharias; first vice-president, Mrs.
J. Stewart Linden; second vice-president,
Mrs. Oscar Banks; recording secretary, Mrs.
Donovan C. Moore; corresponding secretary,
Mrs. Gust Katranis, and treasurer,
Mrs. Sam Wasserman.
Redstone Quad to Be
Converted to 6-Plex
LOUISVILLE—Paul Hollembaek, Redstone's
district manager, and Charles Matlock,
Showcase cinemas' managing director,
announced that construction will begin this
month on Showcase cinemas 5 and 6. Completion
of the addition to the existing fourtheatre
complex is expected early this fall.
The two theatres will be situated in a
free-standing building, with a connecting
walkway to Showcase cinemas 1, 2, 3 and
4.
Following in the tradition of luxury entertainment
centers, the new addition will
feature rocking-lounge chairs placed for
sight-line viewing from every point in the
theatre. Ultramodern, automated projection
equipment, the finest available, will be installed
in the complex, Hollembaek said, to
give Kentuckiana patrons total viewing
pleasure.
Ground-breaking ceremonies will be announced
at a later date.
Capri Returns to X Films
OWENSBORO, KY.—The Capri Theatre
here has returned to its former policy
of presenting X-rated films after two weeks
of offering PG-rated double features. Manager
Gerald Benzel said he gave the public
a chance to decide what kind of movies it
wanted and he "got the message loud and
clear."
Paul Liedel Exits State
BELLEVUE, OHIO—Paul Liedel of
Monroe, Mich., owner-operator of the State
Theatre, has announced that he no longer
will be associated with the movie house.
The business will continue under a partnership
formed by Denver L. Ingram and Larry
Pannel. both of Bellevue. Liedel cited other
business interests.
Loma Theatre Shuttered
COLOMA, MICH.—The Loma Theatre,
located on Paw Paw Street, was shuttered
recently, jack Lalo of Holland, Mich., owner
and operator of the movie house for the
past ten years, said several persons have
indicated interest in purchasing the building.
During the pa.sl
three year.s we
have moved from No. 5 to No. 2
in the carbon industry. WE ARE
NO. 2 (second only to Union Carbide)
BECAUSE OUR
QUALITY IS NO. 1
^qM
DOUBLE EAGLE CARBONS
I'.O. BOX 7H!i:t .\A.SH\ ILI.E. TENN. :»720!)
BOXOFFICE :: May 21, 1973 ME-1

DETROIT
Qooperative Theatres Tuesday (1) moved
its headquarters to 22255 Greenfield
Rd., Suite 448, in Southfield. The new telephone
number is (313) 557-6060. This location
is within walking distance of the circuit's
old address.
The city council of Highland Park has
started proceedings which will ban further
openings of adult movie theatres and book
stores. There also will be an attempt to halt
automatic renewal of licenses. City officials
state further that they will try to close the
facilities now in operation by seeking morals
violations, building code violations, etc.
L^onaratuiationd
Robert
With actor Chill Wills in town to publicize
"Pat Garrett and Billy the Kid," Metro-
Goldwyn-M ayer Friday (11) held open
house from 5 p.m. to 9 p.m. at the Bonnie
Brook Country Club. The event featured an
old-fashioned western-style supper.
Changes reported: The Rex Theatre at
Morenci is now dismantled . . . The Holly
at Holly has closed . . . Also shuttering is
the Bay Drive-In, Pinconning . . . Playhouse
I and II, Rochester, has opened, with A. W.
Smith Enterprises as buyer-booker . . . The
Sun, Plainwell, reopened, as has the Liberty,
Benton Harbor, and the State, Onaway.
to
Emmett Goodrich
on tne o,menina of 4
u lour
SAVOY II
GRAND RAPIDS,
and Jnank
THEATRE
MICHIGAN
Ljou
RINGOLD
THEATRE EQUIPMENT CO
Al Dezel of D&R Distributors wishes to
acknowledge with thanks the condolences
extended on the recent death of his wife
Phyllis. Mrs. Dezel was born in Cleveland
in July 1899 and in 1933, in Chicago, she
became Mrs. Dezel. She was a constant
companion, traveling with Dezel from city
to city until approximately four years ago
when health became a problem after the
death of her only son, Don Shields. Prior to
that time she was extremely active with her
husband in all phases of the industry.
The Star Theatre in Flint, located in the
Whiting Auditorium, has announced its
summer lineup as follows: Sally Ann Howes
and Noel Harrison in "My Fair Lady"; Zsa
Zsa Garbor in "Forty Carats"; Karen Valentine,
Lyie Waggoner and Edward Asner
in "Born Yesterday"; Lucie Arnaz and Tony
Tanner in "Cabaret"; Rich Little and David
Doyle in "Promises, Promises"; David
Birney and Meredith Baxter in "Guys and
Dolls"; John Davidson in "The Music
Man"; Stiller & Meara in "Prisoner of
Second Avenue," and negotiations are in
progress to obtain Eddie Albert in "No
Hard Feelings" and Alexis Smith in "Applause."
Vera Shields of D&R Distributors has left
for a Miami vacation. She hopes to enjoy
a great deal of sunshine and catch up on
some rest.
A four-month schedule, with stars abundant,
has been announced by the summer
theatre. Pine Knob. Luminaries include Burt
Bacharach, Henry Mancini, Johnny Mathis,
the Carpenters, Englebert Humperdinck,
Tom Jones, the Fifth Dimension, Johnny
Cash, Glen Campbell, Donna Fargo, Jerry
Lee Lewis and many others to comprise a
50-act lineup. Season tickets are available
now. Individual tickets will not be sold until
later.
SBC Management Planning
July 4 Complex Debut
HARTFORD—SBC Management Corp.
is planning a July 4 opening of its Cinema
City I-II-III-IV complex, nearing completion
in the Brainard Industrial Park, to the
southeast of the city's business district.
Overall seating capacity will be about
1,300.
[FINER PROJECTION -SUPER ECONOMY]
Serving the Midwest
STOCK IN BOTH LOCATIONS
PAUL J. VOUDOURIS
952 Ottawa, N. W.
Grand Rapids, Michigan 49503
(616) 454-8852
JOHN KENNY
32647 Ford Road
Garden City, Michigan 48135
(313) 522-4650, 4651
llSIIIIHIil

-
DUAurnuc inicnnHiiunHLrnuuui/i
CONTINUES TO BUILD PROFITS...
AND THEATRES IN 73!
WE DISTRIBUTE MOTION PICTURES, DOMESTICALLY AND INTERNATIONALLY, FOR PURE GOLD PRODUCTIONS,
LIMA PRODUCTIONS, MARKEHA PRODUCTIONS, HORIZON PRODUCTIONS AND CATHAY INTERNATIONAL PRODUCTIONS
MAKING US THE MOST DIVERSIFIED FILM COMPANY IN HOLLYWOOD
SHE'S RADIO'S ANSWER
TO FANNY HILL
TURN HER ON AND
SHE'LL TURN YOU ON!!
HER THROAT
WILL REALLY GET YOU UP .
IN THE MORNING!
A 4^
PRESENTS tj[\^^
HARRY NOVAK
Dirty Mind
Young Sadly
PRODUCED &
INTRODUCING
SHARON KELLY WITH DIRECTED BV
A BOXOFFICE INTEBNATIONAL PICTURE
She brought a new
meaning to
"DRIVING A
HARD BARGAIN
A HARRY NOVAK]
THE PRESENTATION
PIGKEEPER^
DAUGHTER
A BOXOFFICE INTERNATIONAL PICTURE
Miss BANANA SPLIT
.
.
Color by MOVIELAB
ADMISSION
RESTRICTED
C. D. LA FLEURE • ROBYN WHITTING • BUCKALEW • A BOXOFFICE INTERNATIONAL PICTURE
FILMS IN CURRENT RELEASE
fmtl!€lk
Mot Summer
A PICTURE
EVERY
WOMAN
SHOULD
SEE...
ECSTACY
•\
r>ng ERICA GAVIN -
VIXEN qii
e BEVONO THE VALLEY OF THE DOLLS
A BOXOFFICE INTERNATIONAL PICTURE
HAWrr NOVAK raESENTt
PLEASE DONT
EATNTMIITHER!
RENE BOND • BUCK KARTALIAN -gS^jl
A BOXOFFICE INTERNATIONAL PICTURE
yuaicn
A PICTURE EVERY HOUSEWIFE
AND EVERY HUSBAND SHOULD SEE
^^•i^ii>
JUSTTHmHOOFUS
U^
ELIZABETH PLUMB ALICIA COURTNEY D, NOVI K \tt\
A BOXOFFICE INTERNATIONAL PICTURE
WHeKEII
Hunr
HOST!
ADMISSION
RESTRICTED
FILMS IN PRODUCTION
A
BOXOFFICE INTERNATIONAL PICTURE
*?I!mets
-
HARRY NOVAK PRESENTS
CLAIRE BRENNAN BILLY HOLMS JOHN DENNIS
A BOXOFFICE INTERNATIONAL PICTURE |R
THE MOTIOM
PICTURE EVERYONE'S
BEEN WAITING FOR... /«,
EXCEPTTHE ^' J ^
SYMMCATB
Cl> A BOXOFFICE "INTERNATIONAL PICTURE
^^^^"^ ""'"^
WORLD-WIDE DISTRIBUTION BY BOXOFFICE INTERNATIONAL FILM DISTRIBUTORS INC.
4774 MELROSE AVE., HOLLYWOOD, CALIF. 90029 U.S.A. TELEPHONE (213) 660-1770 CABLE ADDRESS: BOXINTFILM
IN CHARGE OF INTERNATIONAL DISTRIBUTION: MR. HARRY NOVAK

I
ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
CARNAGE! CARNALITY!
BEiUHl
^ lIlllKtII
UnMi 17 rtoui'tt «ccomptnyin||
Pjunt V Adult Cundian
Cruesomely Stoined
in COLOR From EVI
Reviewer of Movies Says
It
Isn't All Fun, Games
TOLEDO—Reviewing movies isn't all
fun and games, laments Norman Dresser,
Blade entertainment editor. In a recent feature
he wrote: "It's a common belief that
... all a critic does ... is sit in a theatre
and watch shows and movies. That's work?
Well, to give you a clue, I've just had a
week off, which was mostly spent quietly
around the house. The one thing I did not
do was to see any movie or show.
"In fact. I was in Chicago over the weekend
and was invited to see a new musical.
I rejected the prof)osal with the same horror
I would greet an invitation to attend a conference
on electronic bugging at the Watergate
Apartments.
"Not, mind you, that I dislike movies
and stage plays. No critic worth his salt can
be competent unless basically he loves the
medium in which he works. But, at the same
time, the job can be mentally and emotionally
wearying. This is especially true when
a critic covers six movies within a space of
a few days and only one or two of the lot is
half-way enjoyable, the remainder being
dismal bombs.
The Bad Expels the Good
"When this happens, a sort of Gresham's
Law for critics becomes operable. The bad,
in other words, drives out the good and a
critic can't even enjoy the good ones as
much as he should because his mind has become
polluted by the drivel.
"Another problem facing the critic is the
pressure created by a heavy schedule. There
never seems to be enough time. This is not
so much a complaint as a simple statement
of fact. When one has to see two movies in
a day, for example, there just isn't much
time left to ponder at length on the film's
meaning and message. Of course, in the
case of bad movies ... it doesn't require a
lot of thought to arrive at the meaning. A
producer, who may or may not be talented,
has been handed a lousy script and he has
turned out as quickly and cheaply as possible
a movie in
the same mold (lousy).
Deserve Meaningful Reviews
"But the important movies deserve
thoughtful, meaningful reviews which attempt
to illuminate for the reader the picture's
message and its assets and liabilities.
And perhaps the most difficult of all reviews
to write are those about important but
flawed films.
"I found on my desk this morning a letter
from an irate reader who took me to task
severely for my review of the recent 'Brother
Sun, Sister Moon,' Franco Zifferelli's
film about St. Francis of Assisi. This reader's
point, as I understood it, was that since
'Brother Sun' was a Christian picture with
a high moral tone, I should not have dismissed
it in the manner which I did. Doubt
was expressed whether God would forgive
me for my sin.
"But I am not in the business of extolling
morality, although I frequently castigate sex
and violence in movies. I am. hopefully, in
the business of furnishing a guide for readers
to movies of high artistic and/or entertainment
values. And. conversely, of issuing
storm warnings about films of dubious
worth.
"No critic should consider himself infallible,
although when I read columns by
certain
prominent practitioners of the craft,
it would seem that some do so. And, unfortunately,
all of us have our bad days.
Reading one's reviews sometimes can be a
traumatic experience. But, while the life of
a critic isn't all fun and games, after a week
off my batteries are recharged and I'm
rarin' to go. Seen any good movies lately?"
G-Rated Movie Patron Is
Offended by Trailers
DETROIT—Another incident has been
publicized in the Detroit News where a
theatregoer attending a family-type motion
picture complained about the trailers
shown. The "letter to the editor" and the
reply were as follows:
"We took our children, ages five and ten,
to a drive-in recently to see two Walt Disney
movies. When the coming attractions were
shown, I almost choked on my po{>corn.
One showed a nude man sitting at a piano.
The other was a young woman offering to
show herself without clothes. Although
these pictures were rated PG, I doubt that
most parents would want their children to
see them. Why rate pictures for family viewing
and then show something like this?
Where can I complain?"
In reply, Milton London, president of
NATO of Michigan, said: "The owners
themselves police this type of thing carefully.
They know a family audience is not
made up of potential customers for X-rated
movies. But owners and managers are at the
mercy of employees. Sometimes they do not
realize, unless a customer complains, that a
projectionist has been careless in showing
coming attractions (also called a trailer) that
might be offensive to a particular group."
However, he said that according to the
code of the MPAA "it's perfectly fine to
show a PG attraction with a G film." He
explained that for each R or X-rated film,
two different trailers are made—one for
family viewing and one for adult viewing.
What the code suggests is that when an R
or X attraction is shown with a G or PG
movie, the trailer for families be shown, said
London. He pointed out that compliance
with the code is strictly voluntary.
$1 Admission in Pittsiield
PITTSFIELD, MASS. — The Paris Cinema,
operated by Esquire Theatres of
America, has a dollar admission policy in
effect Mondays and Tuesdays.
ME-4 BOXOFFICE :: May 21, 1973

40 Per Cent of Jamieson
Business Is Done Abroad
DALLAS—Dallas-based Jamieson Film
Co. does about 40 per cent of its $700,000
annual business in the equipment division
with foreign customers.
Hugh V. Jamieson jr., executive vicepresident
of the company, explained to
Allen Hall, business writer of the Dallas
Morning News, that the firm had been
compelled to look abroad for new business
when U.S. theatregoing slumped with the
advent of television years ago. The company
makes film processing machines and
the U.S. demand for them naturally slumped
along with theatre attendance. Now the
company's machines are sold in all parts of
the world but particularly in Europe.
Hugh Jamieson noted that attendance at
European film theatres didn't show a corresponding
fall-off as television became
popular.
"Theatre attendance in Bulgaria is as high
as it ever has been," he noted to Hall. "The
Poles are making as many motion pictures
as they ever did."
Although European customers are Jamieson's
best foreign markets now, Japan formerly
held the top spot.
"Then one day the Japanese just said
they weren't going to spend that much
money outside the country any more." said
Jamieson. But that wasn't all of the Japanese
story: the Jamieson film processing
machines were patented in the U.S. but were
not protected in other countries. The Japanese
copied the design and are turning out
their own version.
Jamieson says his company also encounters
difficulty in selling in Australia-
a 55 per cent tariff, which effectively protects
the Australian manufacturers of similar
equipment.
—
Since so much of the Jamieson business
is with foreign customers, he says the firm
ships most of its machines, which weigh
2,000 to 3,000 pounds, by air freight.
"Air freight is expensive," Jamieson admitted,
"but when a guy wants one of our
machines, he usually wants one right away."
Mr. and Mrs. Jack Brown
Buy East Tawas Theatre
EAST TAWAS. MICH.—Mr. and Mrs.
Jack Brown of Oscoda. Mich., have purchased
the Family Theatre here from Ashmun
Brothers. The movie house was closed
a week for remodeling and renovation.
The Browns plan to present family-type
films at the Family Theatre. The couple
also owns the Lake and Mini-Art theatres
at Oscoda and the Gem Theatre, Hale,
Mich.
NK Theatre Is Razed
MUSKEGON. MICH.—The NK Theatre,
located at 268 Market, was razed recently
in an urban redevelopment project.
Formerly called the Ritz, the NK Theatre
was expanded into the present structure in
1939 and last had showed adult movies. It
had been closed for approximately two
years.
CLEVELAND
gob West, who teaches a film course at
John Carroll University and is program
manager at WJW Radio, has completed
a 90-minute feature-length film which
he wrote and directed. The mystery movie,
filmed in Wadsworth and originally tilled
"Mr. Fenton," has been renamed "The
Wednesday Children." The motion picture
will be seen publicly for the first time June
22-23 at Kulas Hall at John Carroll University.
Franklin Business Ventures opened Cinema
Tanglewood on Route 306 in the Tanglewood
Shopping Center Wednesday (2). The
250-seat house will exhibit 16mm films and
Herb Horstemeier will do the booking for
the new theatre.
giiHniiaiiiiiHinHiiiiiaiiiiHniiiBiiiiiBniiiBffliHiiiiiBiniiBiniiBiiiiiHiiiiiBiiiiiHiiiiiBiiiiiBiiiiiBiiin^
I
(^onaraiulutlond
The Midway Drive-In, North Kingston,
recently was taken over by Sam Schultz and
Blair Mooney. Co-Operative Theatres is doing
the booking for the drive-in . . . John
Kane. Mctro-Goldwyn-Mayer division manager,
was in the city Thursday (3) . . . Betty
Kaplan, United Artists secretary to branch
manager Paul Levine, is not pointing! That's
(Continued on next page)
to
Irving & Berkley Froomkin
on the openina of uour
SALEM TWIN I & II Theatres
SALEM, OHIO
amid ^nunh Ljoii
RINGOLD
THEATRE EQUIPMENT CO
ElBMIBBPIBIIIIIBIIIIII
PAUL J. VOUDOURIS
952 Ottawa, N. W.
Serving the Midwest
STOCK IN BOTH LOCATIONS
Grand Rapids, Michigan 49503
(616) 454-8852
JOHN
KENNY
32647 Ford Road
Garden City, Michigan 48135
(313) 522-4650, 4651
BOXOFFICE :: May 21, 1973 ME-5

.
—
CLEVELAND
(Continued from preceding page)
a splint she's wearing! Betty broke her finger
in a car door . . . Gloria Kistner, United
Artists biller, will spend the Memorial Day
weekend at the New York home office exchange
. . . Arnold Weiss, part owner of
Ohio Theatre Supply and operator at Fox
Cedar-Center Theatre, is in Hillcrest Hospital
following a heart attack . . . Harry
Fuller, Hippodrome projectionist, is in Bedford
Municipal Hospital. Bob Bullock,
Westwood operator, is being released from
Fairview General Hospital.
Stella Hovasi is proud of her daughter
Janice, one of six seniors in Notre Dame's
dietetics department and recently graduated.
Janice was awarded an internship by two
hospitals. She has accepted the Mount
Sinai Hospital offer and will follow a 16-
month program to a master of science degree
. . . Marty LaBonte, Bast Cleveland
model chosen Miss Promotion Model of
1973, will audition for a movie to be filmed
here later this year.
John Patrick, author of the Pulitzer
Prize-winning comedy, "The Teahouse of
the August Moon," will be here during the
17th season of the Berea Summer Theatre
at Baldwin-Wallace Art & Drama Center.
"Enigma," the first of Patrick's new plays
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
to be produced and which Patrick also will
direct, will open the season June 12. The
second new Patrick play, "Roman Conquest,"
will be directed by Prof. William
A. Allman, director of Berea Summer Theatre,
and will run from August 22 through
August 26 as the final production of the
season. Patrick's play "The Dancing Mice"
had its world premiere at Baldwin-Wallace
last year.
Jerome Turk, local man recently returned
from Europe where he produced multimedia
film documentaries for Eastman Kodak,
was on a set of a Federico Fellini movie in
Rome. He was amazed to learn that the film
was made as a silent, with voices dubbed in
later. Director Fellini explained to the bewildered
Clevelander that it is impossible to
keep an Italian crew quiet for more than
five minutes, thus necessitating what seemed
to be an unorthodox procedure.
Young people, interested in making their
own movies, may enter the third annual
Young Filmmakers Festival sponsored by
WVIZ-TV and the Plain Dealer. Competition
is open to any northeastern Ohio student
between the ages of eight and 18. Entries
will be divided into two categories
junior, eight to 12, and senior, 13 to 18.
No restrictions are placed on subject matter
or length. Films may be made in color or
black and white. One or more students may
make the film. The entry may be of any
type, including documentary, drama, comedy
or song interpretation. However, only
one film will be accepted from any one filmmaker
or co-filmmakers. A film made in
the last two years can be submitted. All
winning films will be shown on a WVIZ-
TV special in September. Deadline for submitting
films is August 13.
'Last Tango' Is Approved
When
In Franklin County, Ohio
you come to Waikiki,
COLUMBUS—As far as Franklin County
law enforcement officials are concerned,
'^'-'"'* "^'^^ *^^ famous
SlMS/iW
HAWAII Don Ho Show. .
. at
HJyrELs the film "Last Tango in Paris" is not obscene
and can be shown here without fear
•
[ j Cinerama's Reef Towers Hotel.
IN WAIKIKI: BEEF . REEF TOWERS EDGEWATER of vice squad harassment. That was the ver-
Start BOXOFFICE coming .
D 1 year for $10 D 2 years for $17 (Save $3]
D PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
These rotes for U.S., Canoda, Pan-America only. Other countries: $15 a year.
STREET ADDRESS
_
TOWN STATE ZIP NO
NAME „ POSITION
BOXOFFICE—THE NATIONAL FILM
825 Van Brunt Blvd., Kansas City, Mo. 64124
WEEKLY
diet from Franklin County Prosecutor
George C. Smith, who sent a representative
to a private preview. At first Smith had announced
he would see the film himself but
changed his mind and sent Assistant Prosecutor
Miles Durfey instead. Smith said he
didn't want any misunderstanding that his
attendance would be for "personal entertainment."
"It's strictly business," he said, although
the private screening also was viewed by
representatives of the city police vice squad
and others in the county sheriff's department.
Durfey gave his opinion that the film
"is offensive but not obscene." He said the
movie was "a crude attempt to be as vulgar
as possible" and also stated that Marlon
Brando's role "could have been played by
any two-bit actor."
Following the showing and getting Durfey's
opinion, Smith advised attorneys representing
a local theatre circuit that the film
could be shown with X-rating standards so
that minors could not attend. The prosecutor
also pointed out that Ohio law forbids
the showing of obscene or harmful films to
minors. The law carries a $5,000 fine or a
prison sentence of up to one year.
AFT Productions Are Set
For Chicagolond Theatres
CHICAGO—Early announcements state
that eight classics of the modern theatre will
be seen in Chicago—one a month for eight
months, beginning October 29-30. They will
be presented in movie houses rather than the
legitimate theatre.
Ely Landau created the American Film
Theatre for the sole purpose of filming
plays so they can be enjoyed by the masses.
The Carnegie, Hyde Park and Lake
Shore theatres in Chicago, plus ten suburban
houses, have signed up for the project.
Included in the series will be "Three
Sisters," "The Iceman Cometh," "Rhinoceros,"
"The Homecoming," "A Delicate
Balance," "Luther," "Butley" and "Lost in
the Stars."
Said Landau: "The films will be shown in
500 movie houses coast-to-coast on a regularly
scheduled subscription basis. And you
can charge it all on American Express. We
have reserved the theatres for two successive
weekdays each month for two matinees and
two evening performances of each film."
Some of the actors involved in the eight
plays are Laurence Olivier, Katharine Hepburn,
Alan Bates, Brook Peters, Jessica
Tandy, Fredric March, Zero Mostel, Robert
Ryan, Paul Scofield, Juan Plowright, Lee
Marvin and Joseph Gotten.
Reportedly, the entire project, including a
massive advertising and publicity campaign,
will cost $13.5 million.
R. Fraser Neal Named V-P
OTTAWA—R. Fraser Neal has been appointed
a vice-president of General Sound
& Theatre Equipment Co., which has
branches in Ottawa and in many other
cities across Canada, it is announced by
George P. Destounis, president. Neal, who
became general manager of the firm in
1 970, will continue to serve in that capacity.
ME-6 BOXOFFICE May 21, 1973

CINCINNATI
Y
M. Fisher, National Theatre Supply manager
here, who loves birthdays, celebrated
another one Friday (11). His desk
was piled with cards and goodies of all
kinds wishing a "happy birthday" to a
charming man.
Sol Worthington, director of the art division
for Holiday Amusement Co., has returned
to his desk after a 12-week recuperation
from surgery.
Ohio exhibitors in town recently include
Pop-in
Blevins
BLEVINS
LOUISVILLE
KY.
4100 S. Preston Hwy,
502/367-6149
Blevins is your one-stop center
for concession machines & supplies.
We offer quality products
and service geared to making
Profits for you.
Popcorn and Concession
Supply Company .
Bob McCIain, Lebanon; Harry Wheeler,
Galipolis; Harley Bennett, Chillicothe; John
Hewitt. Bethel, and Mr. and Mrs. Charles
Gilliam, Dayton.
JMG Film Co.'s "The Legend of Boggy
Creek" broke house records at the Plaza
Theatre, Charleston, W. Va., April 18-24
and then came back the second week and
did even bigger business. At the time this
column went to press, the picture still was
playing and in its third week still was generating
outstanding business. The picture is
going through the entire West Virginia area
for another "wave" Wednesday (23) through
Tuesday (29).
The Albee started its new series of "Golden
Age Specials" Monday morning (14)
with a series of travel films, including New
Foundland, Scotland, Tibet and the Kew
Gardens. The travel films will continue
through June 11. Coffee and snacks are
served before the screenings.
COLUMBUS
Q.reat Western Cinema is being transformed
into a twin theatre by its operators.
General Cinema Corp. . . . Northland Cinema
had a ladies' day free morning showing
of "A Man for all Seasons."
Tom Girard and Dave Jones, new operators
of the near north side theatre, the
Garden, have started a (wlicy of regular
Saturday and Sunday kiddies matinees, with
admission for those under 14 pegged at 75
cents. The first dual-feature bill included
"Dumbo" and "The Legend of Lobo." Girard
and Jones also will present Friday and
Saturday midnight shows aimed at university
students. The first bill included
"Psycho" and "Frenzy." The second midnight
bill was topped by "Celebration at
Big Sur."
"Last Tango in Paris," scheduled to open
Wednesday (23) at Carousel East, "might be
harmful to minors," according to Franklin
County Prosecutor George Smith. He noted
that anti-obscenity laws provide for a
$5,000 fine and up to a year in jail for
showing "obscene" films to minors. Admission
will be $4 for the Carousel East engagement.
Pierre Robin of this city and his Repertory
Company of America were forbidden
by U.S. District Judge Carl Rubin from
producing his own version of the rock musical
"Jesus Christ Superstar." The suit
against Robin was brought by copyright
owners of the musical, Leeds Music and the
Robert Stigwood Group. They said Robin
planned to produce a film version and roadshow
of the musical.
John Wayne will portray a veteran policeman
in "Mc Q" for Warner Brothers.
Closing of Little Art Is
Stopped by Court Order
C O L U M B U S—Fred J. Shoemaker,
Franklin County common pleas judge, has
issued a temporary restraining order barring
the city of Columbus from enforcing its
order that the Little Art Theatre be closed.
The movie house is located at 2525 North
High St., near the Ohio State University
campus.
A hearing is scheduled for Wednesday
(23) on a request for an injunction to make
ihj order permanent.
Theatrical Enterprises, represented by
Thomas M. Tyack, its attorney, challenged
the order which was issued by the Columbus
Department of Public Safety on the
grounds that the operator was given no prior
notice of the order and it did not specify
violations or give the operator time to correct
any irregularities as required by the
Columbus city code.
The order told the firm to "cease all use
of this building as a motion picture theatre
and assembly room." The theatre is on the
ground floor of a six-story building owned
by Beacon Enterprises. The sole officer and
shareholder of Beacon is Anthony R. Zingarelii,
an attorney.
April 19 Judge G. W. Fais of Columbus
Municipal Court levied a $20,250 fine
against Beacon Enterprises and ordered that
an additional fine of $50 a day be assessed
until the building is leveled or repaired. The
firm was convicted of a charge filed in
March 1972 by city building inspectors, who
said the structure would have to be refurbished
or razed. The conviction is being
appealed.
David T. Chase Hartford
Plan to Include Theatre
HARTFORD — Real estate developer
David T. Chase, building a $42 million,
28-story office tower building at Main and
Pearl streets, has announced plans for inclusion
of a motion picture theatre in the
project.
A 1,200-car capacity parking garage will
be situated adjacent to the structure.
Chase and associates, as previously reported
in BoxoFFiCE, purchased the tract,
previously containing commercial structures,
from Harold Konover, president of Harold
Konover Theatres Corp. and HK Film
Corp., both based in Hartford. Sales price
was $6.5 million. The target completion
date is fall of 1974.
Edmond, Okla. Shopping
Center to Have 2 Units
EDMOND, OKLA.—Two movie theatres
are planned as units of the 30-store
shopping center approved by the city council
in the Trails addition west of town. The
center will be known as Trails End Shopping
Center and is expected to be ready for
business by August.
The center will be built on a 6V4-acre
tract at the corner of Edmond Road and
Santa Fe, with a running stream separating
the center's shops and parking lot.
ME-8 BOXOFFICE May 21, 1973

—
—
—
— —
—
—
I
HAWA
—
—
—
—
Redstone Promotions
Announced by Lowe
HARTFORD—John P. Lowe, New England
division manager for Redstone Theatres,
has promoted Carmen J. Meile, managing
director of Showcase cinemas I-II-III.
Orange, to a similar niche at under-construction
Showcase cinemas I-II-III-IV, East
Hartford.
Meile, who had shifted to Orange last
October from Showcase cinemas I-II.
Lawrence. Mass., will be moving into the
East Hartford project soon.
A late June opening is planned. The East
Hartford project will contain 3,000 seats.
Edward Plotkay, an assistant at Showcase
cinemas I-II-III-IV-V, West Springfield.
Mass.. will be Meile's East Hartford assistant.
Al Palanc. who became assistant manager
at Orange last January, is being promoted
to Orange managing director.
Chris Broderick. assistant at the Milford
Drive-In. Milford. moves to Orange as assistant.
Theatres Fluctuating Age
Level for X-Rated Films
SPRINGFIELD—Theatres in western
Massachusetts playing Motion Picture Ass'n
of America X-rated product and producerapplied
X-rated releases continue to fluctuate
admission age levels, a new Boxoffice
survey discloses.
The Jefferson Fine Arts Theatre, Springfield,
for example, restricts admission to
patrons aged 18 and over. The Majestic
Cinema, suburban Easthampton, will not
admit anyone under 21.
Increasingly, these situations are using
such pertinent ad-copy as "Admission Restricted
to Adults," in addition to the X-
rated
designation.
Will Boycott Fonda Films
NEW BRITAIN, CONN. — The Bernardino-Bodolato
Post, Italian-American War
Veterans, has voted to boycott all Jane
Fonda motion pictures as an aftermath ol
Miss Fonda's recent statement contending
that returning POWs were "hypocrites and
liars" in telling of their torture in Vietnam.
13 Cinemas Book 'Flipper'
HARTFORD—A record number (13) of
metropolitan Hartford cinemas participated
in a day-and-date weekend booking of
MGM's G-rated release, "Flipper's New
Adventure." The film was shown at matinees
only on both days.
Tists of Fury Rings Up Stout 400
In Boston Second; 'The Duel' 200
BOSTON—Except for a quartet of 205-
400 range grossers, Boston first runs played
to mildly good returns in the 110-150 spectrum.
"Fists of Fury" performed nobly at
rous-
the Savoy One boxoffice, stirring up a
ing 400 second week that marked the peak
of Boston film business for the report week.
"The Duel of the Iron Hand" raced away
from the barrier with 200 at the Paramount;
also in the 200 range were "Class of '44,"
Cheri One, and "Scarecrow," Circle 57
Two, a couple of fourth-week features.
(Average Is 100)
Astor Private Schoolgirls (SR) 125
Charles Stote of Seigc (SR) 140
Cheri One Class of '44 (WB), 4th wk 205
Cheri Two Brother Sun, Sister Moon (Para),
4fh wk 130
Circle 57 Two Scorecrow ;WB), 4th wk 230
Circle Cinema Lost Horizon (Col), 7th wk 145
Exeter—Cesor ond Rosalie (SR), 7th wk 110
Loews' Abbey One Godspell (Col), 4th wk 125
Loews' Abbey Two Payday (CRC), 3rd wk 70
Music Hall Soylent Green (MGM), 3rd wk 130
Paramount The Duel of the Iron Hand (SR) . . . .200
Pi Alley Sisters (AlP), 2nd wk 140
Plaza Ten From Your Show of Shows (Reade),
2nd wk 130
Savoy One— Fists of Fury (NGP), 2nd wk 400
Savoy Two Sounder (20th-Fox), 1 9th wk 150
Saxon—Theotre of Blood (UA), 3rd wk 120
West End Cinema Cocktail Woitresses (SR),
3rd wk 120
'Soylent Green' Outscores All
First Runs in Hartford
HARTFORD—No. 1
on Hartford's business
barometer was "Soylent Green." which
scored 225 in its second Cinerama Theatre
week, and No. 2 went to "Save the Tiger."
a three-theatre opener with a 200 average.
"Cries and Whispers" made its debut at the
Cine Webb Theatre with 175.
Art Cinema The Dirty Mind of Young Solly (SR);
Hot Lips for Hot Heads (SR) 160
Berlin Cine I, Paris Cinema II, Vernon Cine I—
Slither (MGM), 4th wk 85
Berlin Cine II, Vernon Cine II Jeremioh Johnson
(WB), 7th wk 50
Burnside, Cinema II, Cine Enfield I Save the
Tiger (Para) 200
Central—The Heartbreak Kid (20th-Fox), 8th wk. .30
Cinema I, East Hartford Cinema I Closs of '44
(WB), 3rd wk 80
Cinerama—Soylent Green (MGM), 2nd wk 225
Cine Webb Cries ond Whispers (SR) 175
Paris Cinema I The Devil in Miss Jones (SR),
2nd wk 130
Rivoli The Effect of Gommo Rays on Man-inthe-Moon
Marigolds (20th-Fox) 90
'Save the Tiger,' 'Cheerleaders'
Rate One-Two in New Haven
NEW HAVEN—Two new pictures provided
the sparkle in the report week for
New Haven exhibition: "Save the Tiger"
achieved the 225 level at Showhouse Cinema
III and "The Cheerleaders" doubled
normal business in adjacent Showcase Cinema
II. No. 3 position in the local grossing
derby was captured by another newcomer.
"Payday" at the Lincoln, although it posted
only 120.
Cinemart, Milford Cinema I Class of '44
(WB), 4th wk 115
College, two drive-ins Fists of Fury (NGP) 75
College Street Cinema Ludwig (MGM) 70
Crown The Devil in Miss Jones (SR); Lust Combo
(SR), 3rd wk 90
Four theatres Wicked, Wicked (MGM) 80
Lincoln— Payday (CRC) 120
Milford Cinema II The Family (SR), 2nd wk. ... 65
Roger Sherman The Mock (CRC), 2nd wk 65
Showcase Cinema I The Duel of the Iron Fist
(SR) 100
Showcase Cinema II The Cheerleaders
(Cinemotion) 200
Showcase Cinema III Save the Tiger (Para) . . . .225
Summit Tower of Evil (SR); Tales of the
Bizorre (SR) 90
Whalley— I Love You, Rosa (SR) 75
York Square Cinema Traffic (Col) 90
Hartford Woman Is Winner
Of UATC Florida Trip
HARTFORD—UA Theatres awarded a
Hartford woman, Mrs. Carol Jerome, a
trip-for-two, including air and motel charges,
to Fort Lauderdale, Fla., for guessing
within 27—the number of people who
would patronize the UA Theatre East 1-
II-III complex, following opening of the
I-II auditorium additions, for a week.
Milton Daly, UA Theatres division manager,
and Andy Rossetti, resident manager
of the complex, tied up with fellow businessmen
in the Manchester Shopping Parkade
for co-sponsorship of the promotion.
And, for good measure, the Fort Lauderdale
Chamber of Commerce, in the person
of Tommy Mercer, featured singer years
ago with the Dorsey brothers orchestra,
look Mrs. Jerome and her husband out for
dinner in the Florida city.
Veteran Deep River, Conn.
Exhibitor Louis E. Pratt
DEEP RIVER, CONN.— Louis E. Pratt,
this town's oldest living native son, died
April 24 after a long illne.ss. He was 97.
Pratt built the Deep River Theatre in
1921, running the theatre until 1967.
He was a former first selectman and for
many years was associated with the Deep
River Fire Department.
He was the husband of the late Clara
Glover Pratt.
Survivors include his daughter Mrs. Lillian
Gesick of Deep River, one granddaughter
and two great-grandchildren.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
h.j^jjj^ don't miss the famous
r^^J^ Don Ho Show. . . at
II
;
[wnas
,
Cinerama s Reef Towers Hotel.
1 r-t r "T- T f I
IN WAIKIKI: REEF
. REEF TOWERS . EDGEWATER
CARBONS, Inc.
*- '
Box K, Cador Knolls,
In Mass.—Massachusetts Theatre Equipment Co., Boston,
(617) 542-9814
BOXOFFICE :: May 21, 1973 NE-1

—
ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
CARNAGE! CARNALITY!
iHieiiMil
BOSTON
James Beckerly, popular in
and around the
film industry here, has joined Esquire
theatres as projection and sound engineer
and assistant to Bud Orkin, superintendsnt
of Esquire's construction division. Jim formerly
was associated with the Universal Theatre
Supply Co. and even earlier was chief
projectionist for the Paramount Theatre,
Needham, for several years. During the
years he attended Boston University, he
was in charge of the film laboratory and
the film school that was conducted by the
student body. This film program covered all
phases of picture-making at the educational
level. Needham residents, Jim and his wife
have two children who keep Mrs. Beckerly
busy around the clock. Jim also has been
up to his ears in work as he traveled
through the Northeastern states in nis
Volkswagen sleeper, checking and preparing
drive-ins prior to their opening for the
summer season.
George Roberts, Filmrow's Roastmaster
General, was toastmaster when his high
school English class held a
reunion Saturd.ay
(12) at the 57 Restaurant. George was said
to be in tip-top form as he commented on
activities in recent years of his former classmates.
George also has been asked to act as
toastmaster at a June 3 banquet being sponsored
by Brandeis University honoring Irving
Shapiro, Theatre Merchandising executive,
details of which will be related in
subsequent issues of Boxoffice.
Judd Parker, over at Hallmark Releasing,
together with Steve Minasian and Ed
Stokes, is voicing pleasure to everyone within
listening range about success of the company's
new karate releases. "Deep Thrust
The Hand of Death," currently showing in
120 theatres in New York and Philadelphia,
is breaking all records. Wednesday (9) it
opened in 115 theatres in Massachusetts,
New Hampshire and Rhode Island, then
followed up Wednesday (16) with openings
in 45 theatres in Vermont and Maine and
40 in Buffalo and Albany, N.Y. Hallmark's
next karate release, scheduled for June 1,
"Slash—The Blade of Death," is the first
film showing the strictly spectacular swordplaying
technique of the karate system,
combining all the elements of the .secret iron
fist, karate, judo, jujitsu with the more
exotic martial arts such as kung fu, tai chi
chuan and aikido, which provide not only
a system of self-defense and body-conditioning
but also a method of meditation md
a philosophy of life. Advance reports say
this picture will be one of the most-talkedabout
films in years. June bookings are
being set for the largest saturation booking
in the history of the business for New England
and New York by the Boston office.
first match for Ed was played Sunday (13)
against Jim Stern. Since this is being written
in advance of the match, we can only give
you the betting odds, which stood at 7-1 in
Jim's favor. Of course, this could have
changed at post time.
Maurice Levine, office manager at Avco
Embassy, is the occupant of Room 601,
Tufts New England Medical Center on
Harrison Avenue here in Boston and is feeling
much better following surgery . . . District
manager Joe Wolf returned to his desk
at Avco Embassy after a f>eriod of hospitalization.
The office staff greeted him with
open arms and Filmrow itself looked
cheerier with Joe saying hello to old friends
. . . Branch manager Bob Rancatore says
good reports are coming for the company's
"A Touch of Class," starring Glenda Jackson
and George Segal, audiences frequently
reacting with "roaring laughter that drowns
out screen dialog." The picture opens June
22 at the Charles Cinema and it wouldn't
surprise Bob if it stays here all summer. He
couldn't stop talking, adding that the company
has the real money picture coming up
in July— "Night Watch," with Elizabeth
Taylor and Lawrence Harvey.
Jerry Kravitz and Roger Mintz, co-managers
of the Filmrow softball team, say their
team will open the season against the team
they beat when they won the championship
last year. Roger also announced his official
retirement from active play, his early retirement
being brought on by a pulled leg
muscle which makes it necessary for him to
use a wheel chair in his work at National
Film Service. Jim Stern at Hallmark Releasing,
the Filmrow team's regular second
baseman, said he has agreed to terms vor
this year. His new contract gives him the
right to exclusive use of his 60-ounce bat
at all times.
Paul Peterson and Dick Waite at NFB
Film Distributing in the Statler Office
Building seem to have Filmrow all agog.
They claim that they have the boxoffice
picture of the summer season coming up
for screening and its Boston run is set for
NEW ENGLAND SEATING and
CONSTRUCTION CO.,
INC.
Plrtnl or Adult CuJ'dijn I
Cruesomelv Stained
in COLOR From EVI
Ed Stokes, by the way, announced that
his tennis court down in Carlisle has been
prepared for the summer; as for his game,
he says that he's been watching Billie Jean
King and other professionals and has been
practicing, so he's ready to spring some surprises
on his opponents this summer. The
Over 15 years Experience in
REFURBISHED & NEW CHAIRS for
Theatre * Auditorium * School
33 Simmons St., Boston, Mass. 02120
Phone Collect (617) 442-3830
BOXOFFICE May 21, 1973

.
'
June at a key downtown theatre. They
promise to announce the title in a two-page
ad in Boxoffice later this month.
Guy Spencer, Wellesley Playhouse manager,
relayed word to us that Bob Green,
his projectionist for the past 29 years, and
Mrs. Green flew to Israel for a vacation.
While there, they were planning to look
for a home they could purchase, with the
idea of retiring to Israel later this year.
Mario Di Giandomenico took over of>eration
of the booth while Bob was overseas.
George Baker, AIP installation engineer,
supervising the setting up of booths and
sound equipment for showing of the company's
3-D pictures, has been selected 'o
act as engineering consultant for United
Producers at AIP Hollywood studios. He
will leave for the film capital late in June
to set up 3-D sound systems for five pictures
UP has lined up for production during
the summer months. Baker has covered 46
showings of AIP's "Prison Girls" in koy
cities in New England. New York and
Pennsylvania.
Barbara Warren, office secretary at Sumner
Myerson's New England Film Distributing,
was treated to a pleasant moment last
week when son Robbie, 14-year-old freshman
at Brookline High School, brought
home for her signature a report card containing
six A's and a B.
Well-remembered Massachusetts theatremen;
Nap Dcmara. Frank Bosketti. Dincen
brothers. Kcon brothers. Glover Ware. Phil
Bloomberg. Charlie Hodgdon. George Husson.
Sam Torgan, Bill McLaughlin. Ernest
Horstmann. Norman Glassman.
Chicopee Air-Line Books
Four-Feature Program
CHICOPEE. MASS.— Stepping-up warm
weather audience appeal, the Air-Line
Drive-In ran no less than four features on
the same program on a recent weekend,
advertising the show as "Four Fabulous
Flicks."
The quartet, all from the states rights
field, included "The Godchildren," "The
Narco Men," "The Blind Dead" and "Dirty
Heroes."
Record Esquire Booking
SPRINGFIELD—In the largest western
Massachusetts day-and-date booking in recent
years. Esquire Theatres of America
opened the states-rights release "The Godchildren"
at its Paris Cinema, West Springfield;
Campus Cinema. Hadley; Parkway
Drive-In, North Wilbraham; Park-Villa
Drive-In. Turners Falls, and Pittsfield
Drive-In, Pittsfield.
SPRINGFIELD
^^ally Beach has reduced evening admission
to one dollar Mondays and Tuesdays
at his Julia Sanderson Theatre; the tab
is $2 for the remainder of the week. He
reports a brisk response to newly instituted
senior citizen matinees, scheduled sporadically,
with an organ concert preceding the
screen feature. Admission for these shows
is $1.25.
Bill Doll, the long-time New York motion
picture-theatre publicist, was in ahead
of "The Great Moscow Circus" booking at
the Springfield Civic Center. He handled
press relations for the late Mike Todd for
many years.
Martin Malinowski, managing director
for Redstone Showcase cinemas I-II-III-
IV-V, West Springfield, and his boss John
P. Lowe. New England division manager,
started a promotion campaign for United
Artists" "Last Tango in Paris," advance
pitches encompassing sizable newspaper
breaks.
The Imperial Cinema, Palmer Falls, is
cognizant of the inroads on youth market
by television weekend cartoon shows; a recent
ad contained these words: "2 Hours of
New Color Cartoons." Inclusion of that
word, "new," might just impress a lot more
people!
Cmmores
BH'Synip
m
Ualwojfs
same,
That's what
mmsus
Ammnt.
Different because the flavor is uniform in
every drink. Different because all flavors
are fortified with pure cane sugar and
vitamin C. They dissolve instantly because
they're entoleted! Available in 12 popular
flavors including new (angy apple.
HERE. HAVE A_TASTE._
TRAMORE"pRODUc""iNc! "'
79-20 Barnwell Ave., Elmhurst, New York 11373
Send me your new apple and :
Name
Address _
City
.State
flavor.
-Zip.
BOXOFFICE May 21, 1973 NE-3

"
ROUNDABOUT NEW ENGLAND
By ALLEN M. WIDEMn
lot of grousing about a lot of pictures
with little strength — 'no legs'—is what
I keep hearing," lamented an exhibitor.
"Years ago, you know, we could predict
almost down to the last dollar what a particular
picture would gross. Now? You can't
predict.
Nobody can predict. You're subject
to the whim of the public."
"In a way, yes," said another. "But the
lousiest thing that can happen to this business
is to take bad business in stride,
hoping that somehow something'll happen
to perk us all up like 'The Godfather' or
'Cabaret' or 'Cries and Whispers.'
"You're leaving a lot to chance," said a
third man. "In the old days and today,
too,
the thing is to keep ahead of the public.
In a way, in our trade's particular way, if
you will, try to induce a feeling of 'want-tosee'
about the pictures that come along."
"And just how do you best do that?" the
fourth fellow wanted to know. "You know,
marketing has changed, changed drastically.
What went before doesn't necessarily go today."
"Well, not necessarily," ventured the
third man, 40 years in distribution. "How
does that familiar refrain go — 'The more
things change, the more they stay the same'?
I think that motion picture marketing,
while 'modern' in logistics, still adheres to
the philosophies of a generation ago. After
all, we are providing entertainment. We arc
pitching a concept of glamor."
"Sure," chimed in the first man. "But
where a moviegoer would turn out a generation
ago to see 'a Marilyn Monroe movie'
or 'a Cary Grant movie,' I'd say that today's
moviegoer, who's much younger than his
counterpart of a generation ago, is more
sophisticated. He wants to keep up with 'in'
things. I'd say that we're selling themes
more than talent."
"Then wouldn't you concede," pondered
the second man, "that as trends change
markedly, that we've got to update our
very approach to marketing motion pictures?
We couldn't sell a double-bill of 'B'
pictures today, even in a subsequent-run
house, at least to the level of profitability."
"I don't buy your philosophy," another
man protested. "If anybody can sell anything,
he's a movieman. How? Very simple.
He gets out and builds and sustains an audience.
I don't care if you've got a situation
in a downtown area plagued with parking
problems, violence-in-the-streets and everything
else that traditionally point to bad,
bad business; the fact of the matter is that
you take yourself out of a chair, use shoe
MOVIE PROGRAMS
USE TWO COLOR MOVIE HERALDS AND
PROGRAMS fOR THE BEST RESUITSI
I0« on ON FI«SI OKOM
If rOU MfNTION THIS
PUILIC«tlON AND DATt
ARCADE PRESS
MT out nicii nnti
SCflA?CH »ADS
It TOO Willi FOI lAMPKi
5436 Hjrfoed Rd.
Ballimorj, Md. 21214 HA frllfiO
leather, make your presence known within
your immediate periphery and start escalating
your boxoffice 'take.' "
"That's easy for you to say," mused the
first man. "Your situations are in the outlying
suburban areas. You don't have paricing
problems. You don't have any muggings
of your customers at midnight. You
can rest easy. Me? I'm a downtown man;
I walk the street and I fear for the future
of my business."
"Listen," put in the second man. "If your
business is, unfortunately enough, in the
doldrums, you've only yourself to blame.
Not fellow exhibitors. Not distributors.
Don't pick out a fall guy. Pick out yourself.
When's the last time you took the
trouble to drop by at a newspaper and sit
down with the amusements editor and discourse
in a persuasive manner about the
movies you're playing?"
"That's all well and good for you to say,"
his friend admonished. "Fact of the matter
is that putting stories into the newspapers
about the movies we play won't dramatically
make an uneasy downtown situation
turn around."
"You'd be surprised," continued the second
man, "at what's been done, what's
actually been done to bolster trade in downtown
situations across the country. Everything
from reduced daytime admissions to
bonus programs with an extra full-length
feature tossed in to highly appealing tie-ups
with merchants and businessmen. You read
the Boxoffice 'Showmandiser' Section and
you get an education in building and holding
an audience."
"We all could use a lot more self-confidence
in the theatre business," offered the
third man. "We sometimes forget that we
are showmen, basically, and tend to sigh
when the boxoffice 'take' goes down. We
forget, all too often, that a lot of people in
our business have made that boxoffice hum
with activity, by using their heads."
"You know," added another exhibitor,
"when we say having faith can work wonders,
we've got to append the thought, 'As
the morning shapes the day, so the child
shapes the man.' We've got to look at our
own theatres, ascertain what's right and
what's wrong and proceed from there. If
something's wrong, we correct it. If we're
not doing enough to build trade, then we
come up with a new working formula. And
the right things? We keep on doing them!"
HARTFORD
pjarold Konover, the distributor-exhibitor,
announced plans for extensive expansion
of his Crossroads Shopping Plaza in
West Hartford, to include additional office
space . . . Personalities in town included
George Murphy, addressing the seventh annual
Scholar-Athlete awards dinner. Northern
Connecticut chapter. National Football
Foundation, and Mercedes McCambridge,
speaking at the 73rd annual convention,
Parent-Teacher Ass'n of Connecticut.
A man who allegedly pulled a knife on a
fireman in a Hartford theatre was arrested
on a recent Friday night. Police said the
suspect was smoking in the balcony of the
Lyric, 640 Park St., about 7 p.m., when a
fireman making a routine fire prevention
check spotted the violation. The fireman
told the suspect to put out the cigaret and
the scuffle ensued. No one was injured. The
man's bond was set for $2,500 for a Connecticut
circuit court appearance.
A nostalgic piece on the editorial page of
the Hartford Times, by Frank J. O'Leary,
talked of the motion picture era in Connecticut,
dating back to the introduction of
the Thomas Edison movies at Unity Hall on
Pratt Street in May 1896. Movies were
shown later that same year at the Parsons
Vaudeville Theatre.
NEW HAVEN
Rusinessmen and merchants—including
General Cinema Corp.'s Milford cinemas
I-II had an arcade art show, featuring
a proliferation of works, on a recent weekend
at the Connecticut Post Shopping Center,
Milford.
Len Sampson and Bob Spodick of Sampson
& Spodick Theatres had a "local" promotion
angle for MGM's "Slither," playing
at their York Square Cinema: Diana Darrin,
a New Haven native, appears in the film,
which was written by W.D. Richter, who
hails from upstate New Britain.
The Yale University Film Society rented
RKO-Stanley Warner's downtown College
Street Cinema for Friday, Saturday and
Sunday matinees programs, hosting the national
collegiate press. Regular performances
continued in the evening.
Essex, Conn., Playhouse
Sold to Players, Inc.
ESSEX. CONN.—The Ivoryton Playhouse,
originally a silent movie theatre, has
been sold for an undisclosed sum by Milton
Stiefel to a newly formed group, Players
Inn, Inc., headed by Kenneth Krezel, this
latter combine planning to continue the
Stiefel policy of legitimate theatre attractions
this summer.
Katharine Hepburn of Hartford made her
professional theatre debut at the Stiefel theatre
40 years ago.
Stiefel is to continue in a consultant's
capacity with the Krezel group, according
to a spokesman.
INCORPORATIONS
— Connecticut —
Entertainment Enterprises, c/o Ronald
Jones Agency, 880 Asylum Ave., Hartford
06105; James L. Ragland, president; Ronald
E. Jones, vice-president; Willie A.
Meritt, secretary; and Edward J. Burton jr.,
treasurer.
BOXOFFICE May 21, 1973

—
—
—
—
I
—
— —
Six Calgary Fealures
Gross Excellent'
CALGARY—Another brilliant business
week rewarded exhibitors here, as they offered
ticket buyers a choice of nine welladvertised
products. Of these nine attractions,
six grossed "excellent," two were
"very good" and the ninth rated "good."
"Lost Horizon" made its Calgary debut at
Uptown 1 and immediately joined the
group of top business winners; all the other
"excellent" grossers were deep into holdover
playing time.
Brentwood, Chinook The World's Greatest Athlete
(BV) 6fh wk Very Good
Grond One—Theatre of Blood (UA), 3rd wk. . . .Good
North Hill Cineroma Deliverance (WB)
n 1^*^ '
"ti- V..; V w.; V
-Excellent
Palace The Thief Who Came to Dinner
„ (WB) Very Good
Polhser Square 1 The Poseidon Adventure
(BVFD), 18th wk Excellent
Palliser Square 2 Jeremiah Johnson (WB)
'"i wk- '.
.-
,,
.Excellent
Uptown 1 Lost Horizon (Col) Excellent
Uptown 2—Sounder (BVFD), 17fh wk Excellent
Westbrook 1 Steelyard Blues (WB),
7*^ wk Excellent
'Soylent Green,' 'Brother Sun'
Prime Newcomers in Wiimipeg
WINNIPEG—Grosses slumped as several
hitherto dependable holdovers suddenly
ran out of steam—such as the re-runs of
"Cabaret," "Gone With the Wind," "Camelot"
and "Lady Sings the Blues." Also
drooping to the point of "poor" or just
"average" returns were "Man of La Mancha"
and "Fritz the Cat." which had been
here six or seven weeks. On the bright side
of the picture. "Soylent Green" and "Brother
Sun, Sister Moon" started their Winnipeg
engagements with "excellent" boxoffice results.
"Class of "44" grossed on that same
level in a second week at the Polo Park
Theatre.
Capitol Soylent Green (MGM)
Downtown The Single Girls (AFD); Bonnie's
Excellent
Kids
^ f-^FD) Very Good
Garden City, North Star I The World's Greatest
Athlete (BV), 2nd wk Very Good
Garrick Shomus (Col), 2nd wk Good
Garrick II—Sleuth (BVFD), 3rd wk Very Good
Kings Man of La Mancha (UA), 6th wk. . . . Poor
Metropolitan The Poseidon Adventure (BVFD)
' 9th wk Very Good
North Star Brother Sun, Sister Moon
II
^j''°'°K
Excellent
Odeon Scorpio (UA), 2nd wk Very Good
Park Fritz the Cat (Prima), 7th wk Averoge
Polo Park Closs of '44 (WB), 2nd wk Excellent
DST, Pleascmt Weather Hurt
Vcmcouver Film Grosses
VANCOUVER—Fine weather and the
advent of daylight saving time combined to
take some steam out of the area boxoffices
and the leaders, although posting "excellent"
grosses, did not reach the lofty levels of the
preceding report week. Even so, there still
were seven "excellent" grossers in town, including
"Soylent Green" for which young
people around here have gone all out. Other
big winners: "Summer of '44," "Shamus,"
"The Emigrants," "Five Fingers of Death,"
"Brother Sun. Sister Moon" and "Sleuth."
Capitol Soylent Green (MGM), 2nd wk Excellent
Coronet Scorpio (UA), 2nd wk Average
Downtown Brother Sun, Sister Moon (Para),
2nd wk Excellent
Fine Arts, Cinema 3 Summer of '44 (WB),
„ 3rd wk Excellent
Odeon Lady Caroline Lamb (UA), 2nd wk Fair
Orpheum, Cinema 1 Five Fingers of Death
(WB), 2nd wk Excellent
Pork Lost Horizon (Col), 5th wk Fair
Park Royal Charlotte's Web (Para) Average
(Continued on next page)
Film Theatres Are Being Upgraded,
Given New Image: Edward J. Bennett
By J.
W. AGNEW
TORONTO—Motion picture theatres today
are being upgraded and are being given
a new image, it was stressed in an address
given by Edward J. Bennett at the Canadian
regional convention of the National Ass'n
of Concessionaries, held at the Royal York
Hotel here April 30. The conclave was in
cooperation with Host Ex "73, a large food
service tradeshow, and was well attended by
theatremen from across the province, as wcil
as by concessionaires of parks and sports
and other arenas.
As marketing service manager of the Lily
Tulip division of Owens-Illinois. Toledo.
Ohio, Bennett emphasized the new situation
of motion picture theatres in the shopping
mall, which rapidly is replacing downtown,
outdoor locations because of their convenience,
activity and (not to be excluded today)
the relative safety at night, a factor yet
to be fully considered in most Canadian
centers.
Seven-Theatre Mall
Bennett illustrated his address with slides
showing a mall in Toledo which houses
seven mini-theatres. An equal number of
concessions adjacent to these theatres offer
everything from pizza to the old highprofit
popcorn—each with its own architectural
motif. Each concession sets its own
mood as a fun place to be, as well as a
sparkling clean place to enjoy good food.
Bennett stressed the new look in conc-jssion
containers, as illustrated by new Lily
products designed in various color combinations
for immediate recognition in a very
fast operation. However, he also explained
that this trend in cup and container design
began right here in Toronto and gave much
credit to Gerry Dillon of Theatre Confections
and Chuck Sweeney of Circuit Confections.
"They reflect the trend," Bennett
remarked. "You might say they started it in
Canada."
Delegates Welcomed
Earlier that morning, a continental breakfast
was served to the delegates through the
courtesy of Standard Brands and Moirs.
Ltd. The delegates were welcomed by J. F.
Senior of Harlan Fairbanks Co.. regional
vice-president of the NAC. A welcome also
was extended by L. L. Abramson. executive
director of the association. Abramson reviewed
the many valuable assets of a membership
in NAC to all who actively are involved
in the concessionaire business.
"Associations help members solve mutual
problems, channel resources, exchange information,
develop leadership, promote the
industry or profession as a whole, guard
against adverse outside influences and benefit
from full-time consultants without additional
payroll. They do all these things at
little cost with the utmost efficiency for
both large and small firms. In short," Abramson
said, "they help businessmen do
things they can't do by themselves."
Harold F. Chesler of Salt Lake City,
Utah, NAC president, in his keynote address,
stated that "people in our industry
are anxious to learn as much as possible
to help improve their concession facilities."
He emphasized the importance of the regional
conventions being conducted by
NAC. which serve as a conduit of vital
information
bearing on the successful operation
of concession facilities throughout the
U.S. and Canada. He also urged suppliers to
come up with new ideas and said that concessionaires
should strive constantly to give
a new look and introduce new concepts in
their operations to
attract future customers.
Speaking on the topic "Confectionery
Profile." Norman Rea. president of the Confectionery
Ass'n. said, "From one of man's
oldest and most colorful industries, candymaking
has evolved into a scientifically
controlled food-processing industry, which
plays a vital part in the nation's diet, economy,
culture, military preparedness tnd
leisure
activities."
Traced Industry History
Rea outlined the long history of this industry
and of interest to Canadians is the
fact that the chocolate bar was invented
here in 1910 by Arthur Ganong, then manager
of Ganong Bros., Ltd., and George
Ensor. the plant supervisor.
composed of 28 mem-
"The association is
ber companies who represent approximately
85 per cent of the total Canadian market,
which currently amounts to $250 million
at wholesale prices," Rea said. "The confectionery
industry employs 12,000 Canadians
and in 1972 total Canadian production
was 314.000.000 pounds.
Reviewed Campaign
Rea described the long campaign which
this association has carried on, which finally
succeeded in the removal of the excise tix
imposed by the federal government shortly
after World War I. "As a result, manufacturers
already have reduced prices on certain
products and are working as quickly
as possible to increase consumer values
through increased package weights," Rea
stated. "All of this takes time, particularly
in the case of chocolate bars, where new
molds are required, which take up to six
months for delivery."
He also disclosed that the Confectionery
Ass'n is approaching the provincial sales tax
with the same positive attitude that it can ne
lifted in those provinces where confectionery
is not classified as an exempt food
(Continued on next page)
BOXOFFICE :: May 21, 1973
K-l

N.
—
—
—
— — —
—
—
Film Theatres Are Being Upgraded,
Given New Image: Edward J. Bennett
(Continued from preceding page) competing even more strongly with peanuts
and soy beans as a profit-making crop.
product. In the last Quebec budget, which
"Why do I mention this as news?" Evans
was presented March 29, the exemption
asked. "Possibly it is because of the fact that
base was increased from 11 cents to 16
most people in the theatre and concession
cents. "This means," he explained, "that a
industry generally figure that 100 pounds
15-cent chocolate bar which formerly sold
of popcorn is supposed to yield anywhere
at 17 cents now can be purchased at 15
from $250 to $350 in retail sales—and I
cents. This is only the first step in our campaign.
The ultimate goal will be to have
mention this to you in the light of the
fact that even though popcorn may be in
confectionery classified as a food product
slightly short supply, even though popcorn
and exempted from provincial sales tax in
may cost you $1 or $2 more per hundred
all provinces."
weight, let's not price ourselves out of the
E. B. Bishop of the Kitchener recreation
market over the snack counter!"
department spoke of the importance which
He continued: "The theatre concession
must be placed on locating the concession
operators who feel they must generate $350
booth—whether in a bowling alley, park or
in retail sales per hundred weight of popcorn
are coming dangerously close to pric-
theatre. He illustrated his address with slides
related to equipment, decor and themes.
ing themselves out of the market! The
Don H. Laking of the Nightingale Conant
public knows when it is in the category of
Corp. chose as his topic "The Boss"—the
a captive crowd and every consumer has his
individual man, woman and child who possesses
the power to purchase every item or
own breaking point. He expects to pay a
little more for popcorn at the movies but
service offered by the multitude of businesses
operating today. With the aid of a
how much do you expect him to grin and
bear? In our own Cincinnati area, it's
filmed address, Laking stressed the importance
which must be placed on the entire
interesting to see how many 25-cent boxes
or 59-cent family bags of popcorn now .ire
sales presentation offered to this individual,
being sold by drive-in grocery stores in the
especially because of the complex effort on
neighborhoods near a theatre."
the part of all businesses to attract this purchasing
power.
C. R. Dillon, manager of Theatre Co.ifections,
was chairman at the NAC luncheon,
hosted by Coca-Cola and Shoppy's Ltd.
J. C. Evans, representing the Gold Medal
Products Co., gave a "Popcorn Newscast."
Guest speaker for the luncheon was R. R.
This newscast was not as optimistic as could
Hall, Q.C. For the first part of his address.
be hoped for, Evans told his audience, due
Hall's voice was almost drowned out with
to the fact that most corn is grown in about
laughter as he recalled incredible incidents
11 Midwestern states and recent floods in
of his younger years in show business as a
that area have heightened concern for this
radio announcer. In a more serious vein and
year's crop. Add to this the world's demand
as vice-president of Variety Clubs International,
Hall made a strong appeal for the
for oil and it will mean that corn will be
work being done by Variety for crippbd
children in so many parts of the world.
Following the luncheon, most delegates
55 fVATCH PROJECTION IMPROVE went by bus or car to tour Canada's Foodservice,
Hospitality & Educational Exposi-
^^
^^^
"with ^^0t
tion. NAC had a booth at this expansive
£ NEW TECHNIKOTE £ tradeshow and, during the afternoon, many
dropped by to chat with NAC executive
S SCREENS director L. L. XRL
s
Abramson, G. R. Dillon, S. S.
(l-ENTICULAR) ^^ Spiegel, this Boxoffice correspondent and
pretty Miss
^ JET WHITE
NAC.
& PEARLESCENT ^
DST and Pleasant Weather
Available from your authorized
Theatre Equipment Sppply Dealer: Hurt Vancouver Grosses
Itechi |TECHNIKOTE CORP. 63 Seabring St., B'klyn 31
, Y.I
(Continued from preceding page)
Stanley Sleuth (BVFD), 3rd wk Excellent
Strand—The World's Greotesl- Athlete (BV),
2nd wk
Very Good
Varsity The Emigrants (WB), 4th wk
Excellent
Vogue—Shamus (Col), 2nd wk Excellent
CINERAMA IS IN
SHOW BUSINESS IN
"Lost Tango' Expected 'Excellent'
HAWAII TOO.
In First
When you come Week in Montreal
to Waikiki,
MONTREAL—Theatregoers turned out
'-'°'^'* "^'^^ *^^ famous
BlD^ii/iM
Don Ho [HAWAII^ Show. in droves to view "Five Fingers of Death,"
.
. at
hotelsj "Last Tango in Paris," "Class of
[ Cinerama's Reef Towers '44" and
Hotel.
IN WAIKIKI: REEF REEF TOWERS EDGEWATER "Slither," the first three grossing at an "excellent"
rate and "Slither" at a "very • good"
pace. Business generally was encouraging
even though a burst of spring warmth
tended to present counter attractions in outdoor
activities.
Avenue Lady Caroline Lamb (UA), 3rd wk. ...Good
Capitol Five Fingers ot Death (WB),
2nd wk Excellent
Claremont Slither (MGM) Very Good
CDN Black Gunn (Col) Good
Kent Wednesday's Child (Cinema 5) Good
Loews' Soylent Green (MGM) Good
Palace The Family (Mutuel) Good
PVM 1 Class of '44 (WB) Excellent
PVM 2— Payday (AFD)
Good
Snowdon Shamus (Col) Good
Westmount Keep It in the Family (C-P),
3rd wk Good
York Last Tongo in Poris (UA) Excellent
Toronto Grosses Show Gains
Over Recent Weeks' Income
TORONTO—G r o s s e s ran somewhat
higher than the average of the last few
weeks, the new bookings leading the way
up. Among these were "Soylent Green" at
the Uptown and "Five Fingers of Death"
at the Yonge, while "The Nelson Affair" did
well in a second week at the Fairlawn.
Capri The Vault of Horror (AFB) Very Good
Carolton Lost Horizon (Col), 6th wk Good
Fairlown ^The Nelson Aiffair (Univ),
2nd wk Excellent
Hollywood (North) The Heartbreak Kid (BVFD),
6th wk Good
Hollywood (South) Brother Sun, Sister Moon
(Para), 2nd wk Good
Hylond 1 Shamus (Col), 5th wk Good
Hyland 2 Two People (Univ) Good
International Cinema The Discreet Charm of the
Bourgeoisie (BVFD) Good
Towne Cinema The Effect of Gomma Rays on
Man-in-the-Moon Marigolds (BVFD),
2nd wk
Very Good
University Sleuth (BVFD), 7th wk Very Good
Uptown 1 ^Soylent Green (MGM) Excellent
Uptown 2 Class of '44 (WB), 2nd wk Excellent
Uptown Backstage Slither (MGM), 5th wk. ..Good
1
Yonge Five Fingers of Death (WB) Excellent
York 1 Godspell (Col), 2nd wk Fair
Yorkdale Scorpio (UA) Very Good
'The Heartbreak Kid' Starts
With 'Excellent' in Edmonton
EDMONTON—Six of eight
current first
runs built up "excellent" gross returns, additional
evidence that TV must be losing
local viewers steadily—at least in hours
conflicting with film theatre schedules. All
of the "excellent" grossers were holdovers
except "The Heartbreak Kid," new on the
Odeon Theatre screen.
Capilano, Londonderry A; Meadowlark The
World's Greatest Athlete (BVFD), 6th wk. Excellent
Gorneau Steelyord Blues (WB), 5th wk. ...Excellent
Odeon The Heartbreak Kid (BVFD) Excellent
Paramount The Poseidon Adventure (BVFD),
6th wk Excellent
Rialto Two People (Univ) Fair
Roxy Sounder (BVFD), 18th wk Excellent
Strand Sweet Sugor (IFD); Scream of Demon
(IFD), 2nd wk Good
Westmount A— Jeremiah Johnson (WB),
6th wk Excellent
Cinema Theatre Debuts
REDFIELD, S.D.—Redfield Corp.'s 460-
seat Cinema Theatre, owned by Tom Gallup
and George Trone, was opened to the public
March 16. Cost of the facility was estimated
at $100,000.
K-2 BOXOFFICE May 21, 1973

Three-Film Sexploitation
Programs New Trend
HARTFORD—A latter-day development
in the region's sexploitation situation finds
an increasing number of theatres scheduling
as many as three full-length features on a
single program.
A similar approach has been in effect
for many years at New England drive-in
theatres, the latter, of course, gearing product
selectivity to family-oriented product.
TORONTO
n t the ACTRA Awards presentation dinner
here April 28, actor Gordon Pinsent
received the Earle Grey Award for his
performance in "The Rowdyman." The
event was held in the ballroom of the new
Hyatt Regency and drew a surprisingly
large audience of 500. Pinsent, who wrote
the script for this film, has turned it into
a novel which has yet to
find a publisher.
"Wedding in White," the award-winning
Canadian film, recently has received praise
from New York critics. Writing in the
Times, Vincent Canby described it as "marvelously
well acted" and a "good, tough,
clear-eyed film." Ann Guarino in the Times
says that "Wedding in White" is a "realistic,
engrossing drama" with an excellent cast.
"White Dawn," to be distributed by Paramount,
was slated to start shooting Monday
(7) at Frobisher Bay. Produced by Hollywood's
Martin Ransohoff. the camera crew
for "White Dawn" was recruited here and
in Montreal.
"The Neptune Factor," the futuristic underwater
adventure filmed here recently, is
due to open Friday (25) in 90 Florida theatres
but will not open until June 27 in
Ottawa—and a day later in Montreal and
this city.
An unusual opportunity to chat with L. L.
Abramson. executive director of the National
Ass'n of Concessionaires came at the
NAC regional convention here. During a
relatively quiet afternoon f>eriod in the
NAC booth at the Host Ex "73 food service
tradeshow, Abramson reminded this correspondent
that our acquaintance goes back
about 1 1 years. He also spoke of his long
friendship with Ben Shlyen, editor-in-chief
and publisher of Boxoffice. The convention
was particularly well attended by theatre
managers from this area and many distant
points across the province. Special personal
thanks must go to Gerry Dillon and
his secretary for their many kindnesses.
""«'r '^' '
lADFILMS
LIMITED
T rk
'm'cIan'di'ng'
THROUGH THEATRE
MOTION PICTURE
ADVERTISING
110 Church St., 10 MSC 2G8, Ontario
Phon.s: (41 6) 368-8068, 8986
CALGARY
n 1 Dubin of Wamer Bros, was in Edmonton
promoting two of the company's
big releases, "Jeremiah Johnson" and "Five
Fingers of Death" ... As a tie-in with
"Five Fingers of Death," playing at the
Towne Cinema Theatre in Edmonton. Master
Simon's Kung-Fu Studio is offering a
free introductory lesson in the art. Upon
presentation of a ticket stub from the
Towne Cinema for any performance of
"Five Fingers of Death," the studio will give
the free Kung-Fu lesson. When the film
opened in our town at the Palace Theatre
and Cinema Park Drive-In, Master Simon
performed on the Palace stage, giving
demonstrations of tremendous feats of
strength and endurance as learned through
the art of Kung-Fu. Certificates were available
for patrons for free introductory lessons
at Master Simon's Kung-Fu Studio.
Lovers of good music were given a treat
by Edmonton's Roxy Theatre when "The
Seven Hills of Rome" was screened. The
MGM feature stars Mario Lanza, with
Renato Rascel and Marisa Allasio . . . The
Home & School Ass'n of Iron Springs discussed
the various forms of censorship in
the province at a recent meeting. They
decided that ratings on films should be left
as they are at present but felt that restricted
movies should not be shown on TV. These
decisions, no doubt, will be forwarded to
the proper p)eople so that these views will
become known. More and more public discussion
on censorship in the province is
taking place and it is to be hoped that the
government is being made aware of people's
feelings in this area.
—
Exchange visitors: Mr. and Mrs. Axel
Jensen of the Kam Theatre, Camrose; Reg
Doddridge, retired from Warner Bros.;
Norman Low of the Alcan Theatre. Fort
Nelson, B.C.; W. Castleman of the Audien
Theatre, Wetaskiwin; John Dobek of Blairmore,
and Randy Archibald of the Armond
Theatre, Cranbrook, B.C.
CFAC Radio and four other sponsors
Freezer Queen, Chun King Dinners, Star-
Kist Tuna and French Maid—are presenting
a new program, "Movie of the Month."
The first of the programs was held in the
North Hill Cinerama Tuesday (1), with a
preview showing of "Scarecrow," starring
Gene Hackman and Al Pacino. By sending
in a label from any of the sponsor's products,
with name and address, moviegoers
can take part in a daily drawing for free
tickets to the show. The drawing is held at
the CFAC studios and is broadcast.
The annual general meeting of the Canadian
Federation of Film Societies was
slated to be held on the University of Calgarv
campus Friday (18) through Monday
(21).
According to reports, Warner Bros.' "A
Clockwork Orange" soon will be reviewed
by the Alberta Censor Board and, hopefully,
this time passed for viewing in Alberta.
This is the only province in Canada
where Stanley Kubrick's masterpiece has
not been shown. There does seem to be
more leniency on the part of the board at
present. It has passed "Theatre of Blood,"
"Deliverance" and "Across 110th Street," to
name only a few. Several films recently
have been resubmitted to the board for
successful reclassification. While the provincial
government, as a whole, drags its
feet in this area, perhaps the board itself is
becoming more attuned to the times and
keeping up with the current trend in movies.
Another Albertan is tasting success these
days—Herb Harker of this city, whose book
"Goldenrod" soon will be made into a
movie. A new Canadian film company,
Jandu Productions, with headquarters in
Toronto, has obtained the screen rights and
hopes that shooting will start next summer.
Producers Janine Manatis and Duane Howard
have completed the screenplay. Filming
will be done in southern Alberta, which is
the locale of the story, with major events
taking place in Stavely, Lethbridge. Fort
MacLeod and in this city. The producers
feel that "Goldenrod" will be to Canadian
films what "Sounder" is to American films.
The story plot deals with a champion broncbuster,
whose wife has left him with two
boys to support, and their trials and tribulations.
Harker reports that over 14,000
copies of the book were sold up to last
September and that major critics have acclaimed
it. This is Herb's first book and it
took about two years to write. Harker lived
near Blenwood until he was 19 years old.
After spending a summer at Banff School
of Fine Arts, he enlisted in the armed
forces. His term of service completed—and
newly married—Herb became a geological
draftsman and went to California. The
Harkers also lived in Mexico and Vancouver
before moving here.
Fred Williamson is starring in "Thunderbolt"
being filmed in Hong Kong.
BOXOFFICE :: May 21, 1973 K-3

ALSO FROM EVI
THIS SUMMER
PULSE THROBBING..!
BLOOD CHILLING..!
HALF CLAD GIRLS!
ALL MAD GHOULS!
CARNAGE! CARNALITY!
liiiHi
^ MMIKIII
Cruesomely Stoined
in COLOR From EVI
OTJ A\N A
^aylight Saving Time, the bane of theatre
managers as well as rural residents and
mothers of small children, made its 1973
start Sunday, April 29, here and in other
cities, mostly under municipal sponsorship,
with the advance of one hour to accommodate
outdoor activities. This year, however,
the clocks were changed too early, because
of continuing flood conditions and storm
damage.
Our town was well represented at the
organization meeting in Toronto of the
Canadian Council of Filmmakers for the
explicit purpose of providing a common
basis to encourage more Canadian production
of films, both features and shorts.
Some 200 persons attended the busy session
at which the eight-member board of directors
was elected, one of them being F. R.
Crawley, the veteran president of Crawley
Films, 19 Fairmont Ave., Ottawa. Two
objectives, apart from promotion of Canadian
pictures, are to give priority to Canadians
in filling jobs in the industry and to
develop increased governmental lobbying.
The Canadian Film Institute here announced
that its archives have been commissioned
by UNESCO to make a comprehensive
study of methods for systematic
preservation of movie prints and for recommended
forms of legislation to govern such
work.
Theatre Confections, Scarborough, which
has branches across Canada, has given a
promotion, through its board of directors,
to Gerald Ross Dillon. Elevated to vicepresident
and general manager, he has held
various other positions over the years.
The Odeon Elmdaie here is running a
series of outstanding film musicals on Sunday
afternoons only, starting with the popular
"Naughty Marietta," the regular attraction
playing at other hours.
The portion of the Canadian film industry
that produces features and shorts has
reached an agreement with the federal
government here for a one-group arrangement
in dealing with problems in order to
gain effective results within a reasonable
time. A government spokesman admitted
that one difficulty in dealing with film industry
problems in the past had been a
proliferation
of interests—union, investor, film
director, producer and technician.
At its spring session the Supreme Court
of Canada will deal with a series of legal
questions concerning activities in the entertainment
sphere and the rulings could lead
to changes. The highest court may deliver
decisions which would put an end to nude
dancing in public, screening of "skin flicks,"
the use of four-letter words and "indecent"
books.
Anthony F. Griffiths has issued his
first
report as president of Canadian Cablesystems
on financial results in the latest sixmonth
period, the figures including the
comparable profits of Famous Players, of
which the firm owns 48.8 per cent. For the
recent half-year, the Famous Players total
was $783,512, compared with the previous
$703,608.
VANCOUyER
'SJ'i Hosford of Hosford Equipment Co.
flew to Dublin. Ireland, for the Variety
Clubs International convention, accompanied
by her niece Susan. In Vi's absence.
Margaret Davie and Al Mitchell minded the
store . . . Western Canada Odeon president
Gerry Sutherland and Mrs. Sutherland are
off on a European tour which will take
them down the Dalmatian coast of Yugoslavia
. . . Odeon Theatre manager Johnny
Bernard flew to the islands for a relaxing
week of hula-hula before starting on a long
run of "Last Tango in Paris."
At the last meeting of the Motion Picture
Theatre Ass'n of British Columbia, Ted
Bielby, Orpheum (Vancouver), was selected
by a committee—chairman D. Gow, N.
Reay and R. Archibald—to act as president
of the association for the balance of the
year, succeeding Jim Dudley, who left the
business in mid-May.
Frank Sannor, formerly of the Coronet in
Victoria, was adjudged guilty of presenting
an obscene performance in the showing of
"Wild Honey" last fall. The judgment is being
appealed, one contention being that what
the judge says in essence is that the federal
code supersedes provincial law.
A reminder that the 15th annual Canadian
Picture Pioneers' golf tournament will
be held June 6 at Langara Golf Courjc,
with dinner and drinks at Cecil Green Park,
UBC. Contact Dawson Exiey or Johnny
Bernard for tickets and particulars. Players
in the middle handicap division breathed
easier when Doug and Rose Isman left
for
a tour of Europe (including the VCI convention
in Dublin) which will keep them
away for at least a month. One whose game
may suffer, however, is Charlie Backus,
who not only has to mind his 16mm department
at Canfilms, but will be looking after
the 35mm films booked by Doug—and consequently
will be carrying a big load.
SOUND PROJECTION
MAINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
A GUIDE TO BETTER PROJECTION AND
SOUND REPRODUCTION.—Compiled ior
Exhibitors, Managers, Projectionists, Theatre
Circuits. SimpUfied, PRACTICAL IN-
STRUCTIONS you can easily understand
on '"how-to-do it!" . . . Repair and service
NEW AND OLD Projectors and Theatre
Sound Systems. Save $$ in repair bills.
Data on screens, lenses, arc and xenon
lamps, rectifiers, generators, speakers,
electricity, amplifiers, many schematics on
sound equip. Also automation equipment,
etc. In addition to the Loose-Leaf Manual,
we send you Servicing Bulletins for one
year. The practiccTl Loose-Leaf Service
Manual contains over 165 pages; size: 8V2
X 11 inches. The price? Only $9. 95. ShippecJ
prepaid. (Cash, check or P.O. Order—No
CODS). (19 years Technical Editor of
MODERN THEATRE). Over 35 years of experience.
20 years publishing technical
data. WESLEY TROUT, Editor, Bass Bldg.,
P.O. Box 575. ENID, OKLAHOMA 73701.
K-4 BOXOFFICE May 21, 1973

Cof(A^iio&9K, • ^iuu>Mant' • Coftceddiettd. • 4'/

.
"For
best value
ina
supporting
role."
Why is the Irwin Citation the hottest chair in
the theatre business? Because it's the best value. .
at a surprisingly reasonable cost, it's the only really
modern theatre chair on the market today. When you install
the Citation in your theatre, here's what you get —
^ The original one-piece injection molded (not vacuum
formed) linear polyethelene back. No repainting ever
again. No exposed screws. Mar resistant and dent-proof.
Contemporary design with an attractive textured finish
to complement your modern theatre. The one-piece back also
forms a protective channel around the back cushion
to protect it and prevent "finger-tipping!'
^ Comfort — with the Irwin option of allowing you to
select three different degrees of pitch at installation — 16°,
20°, or the unique "Comfort-Slope" angle of 24°. And it's
quiet, with squeak-proof insulated clips and springs.
"^ The exclusive Irwin "Quick-Change" seat cushion
for ease of maintenance and seat rotation allows authorized
seat removal in seconds ... no hard-to-get-at screws.
"^e^rwin Qtatioti
T^r All these features including quality construction
(of course the standards are steel, the modern structural
material) and luxurious comfort ... at far from luxurious
prices . . . are the reasons the Irwin Citation has met
with unprecedented acceptance. Call us or your
Irwin distributor and make your theatre really modern with
the Irwin Citation, the best value in a supporting role.
Irwin Seating
Company
P.O. Box 2429-B
Grand Rapids. Mich. 49501
The MODERN THEATRE SECTION

—
MAY 21, 1973
con t e n t
^
s Ị EVEN YEARS HAVE PASSED SlnCC
the Carbon Products Division of Union
Carbide was honored as the first recipient
of the coveted "TEDDY" Award, presented
at that time by the Theatre Equipment
Dealers Ass'n. From that time forward, the
award has been bestowed on an annual
basis to the manufacturer that most closely
exemplifies the "progressive principles of
product development and provides dealers
with service and up-to-date sales information,
while supporting the status of his
product without qualification."
Since its inception back in 1965, the
"TEDDY" has been bestowed upon such
outstanding equipment manufacturers as
EPRAD, Inc.;
the Century Projector Corp.;
Strong Electric Corp.; Koilmorgen Corp.;
LaVezzi Machine Works, and Optical Radiation
Corp.
The 1972 "TEDDY" recipient for excellence
in the theatre equipment manufacturing
field is Carbons, Inc. President Frank
Riffle was on hand at the second annual
Theatre Equipment conference last month
in Mexico City to proudly accept the award
for his firm. Complete convention coverage
and a related article on the "TEDDY"
presentation appear in this issue on pages
8 and 22, resf)ectively.
In keeping with this month's Modern
Theatre theme—Seating and Floor Coverings—
six leading seating manufacturers display
their latest product line in a special picture
section beginning on page 4. This year's
line offers theatre owners a wide selection
of chairs to choose from—high or low
backs, rockers or loungers— in a variety
of styles, materials and fabrics.
This month's projection and sound department
features an article by Wesley
Trout on the increasing trend today toward
the use of xenon lamphouses in
motion picture
presentation and the final installment
in a series on the elements of good projection
submitted to the Modern Theatre by
Veryl D. Johnson of the Carbon Products
Division of Union Carbide Corp.
Two relatively new four-wall theatres
one remodeled; the other a little over a
year old—are explored in some detail in
this issue. Belleville III., and Memphis,
Tenn., serve as the sites for the Ritz 1 & 2
and UA Southbrook 4 theatres. Their story
begins on pages 12 and 31, respectively.
The Refreshment Service department is
on the road again, this time with an informative
look at the concessions operation
serving BAC's Ritz 1 & 2 theatres. In
addition, coverage is provided on the Eastern
regional convention of the National
Ass'n of Concessionaires (NAC) held last
month in Atlantic City, N.J.
Have a Seat! A Pictorial Portfolio on Seating 4
Equipment Men Rendezvous South of Border 8
Theatrical Landmark Undergoes Facelifting 12
Projection Trend in Recent Years Leans Toward Use of
Xenon Lamp Wesley Trout 16
TEA Dealer Division Honors Carbons, Inc., as "TEDDY" Recipient 22
Optical Light Often Overlooked as Source of
Poor Presentation Veryl D. Johnson 23
East Coast Concessionaires Attend Regional Convention in
New Jersey 27
Food Service Not Forgotten in Remodeling 29
Dr Pepper Net Sales Continue to Climb; Top 1st Quarter '72 30
Fully Enclosed Mall Serves as Location for UA
Southbrook 4 Mable Guinan 31
DEPARTMENTS:
^
Projection and Sound 16 New Equipment, Developments 32
Literature 28 Readers' Service Bureau 35
Refreshment Service 29 About People and Product 36
ON THE COVER
Frank Riffle, president of Carbons, Inc., and a retired board
member of the Theatre Equipment Ass'n, left, and executive
vice-president M. E. Perkins are pictured on this month's cover
along with the "TEDDY" Award their company received at the
2nd annual TEA conference in Mexico City. This is the eighth
year for the annual award presented by the dealer division of
TEA. Past recipients include the Carbons Products Division of
Union Carbide Corp. ('65), EPRAD, Inc. ('66), the Century Projector
Corp. ('67), Strong Electric Corp. ('68), Koilmorgen Corp.
('69), LaVezzi Machine Works ('70), and Optical Radiation Corp.
(•71).
CHARLES F. ROUSE IH, Managing Editor
The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial
or general business correspondence should be addressed to Associated Publications, Inc., 825
Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representotive:
James Young, 1270 Sixth Ave., Rodcefeller Center, New York, N. Y. 10020; Western
Representative: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Colif. 90028.

1
Pictorial
Portfolio
HAVE A SEAT I
AMERICAN SEATING CO.
The Stellar chair (left). Model No. 21-220,
by American Seating Co.. Grand Rapids,
Mich., is a classic piece of fine furniture
designed to coddle customers while
providing complete flexibility for tasteful
decorating. Self-rising polyurethane foampadded
seat is molded for comfortably
soft, yet firm support. Comes in a
virtually unlimited combination of fabrics,
colors and aisle standard treatments.
Model 17-874 Lounger (right) features a
spring-arch molded foam seat that lends
incredibly soft, yet firm support for
lounging ease. Lean back and the seat chair
reclines. Seat rises silently, automatically
when unoccupied; outer back panel of
scandia teak or brown walnut provides
elegant accent.
MASSEY SEATING CO.
Beautiful new Astro Rocker (left) and Astro
Lounger chairs introduced by Massey
Seating Co. two years ago have found
instant acceptance. These chairs have been
installed in new theatres from coast to
coast. The Astro Lounger has the same
distinctive styling and construction as the
new Astro Rocker, hut is a stationary chair.
Old fashioned rocking chair comfort has
established Massey' s MS-1 Rocker Lounger
(far left) as "the standard of comparison
in theatre seating." Fool-proof rocking
mechanism permits automatic adjustment
for proper seat pitch. The Model 64-92
Loge chair has the same seat, back
construction and styling as the MS-
Rocker, but is stationary.
NATIONAL THEATRE SUPPLY
The National Theatre Supply chair line,
made for NTS by A merican Desk
Manufacturing Co., this year features three
new royal superstars. There are two styles
of the Lounger, Model 2840 (left)— the
King-Back, a deep plush style, and the
slim-line Queen-Back. Both offer the
ultimate in comfort and convenience with
an unusual mechanism that maintains a
precise relationship between back and seat
in every angle of recline. Model 2117-24F
(right) is the Marquis, a new model
featuring a uniquely contoured plastic
hack superbly designed for ease,
durability and freedom from maintenance.
The MODERN THEATRE SECTION

Wow^
dler
a utyted 65years of experience
bytije
lite
purchase of
Adier
Silhouette Letter Co.
O^
under the direction of Dick Strauss
idler
now brings yOu the most complete
line ofchangeable letters, backgrounds &"
track in the country... including:
SNAP-LOK LETTERS* STAINLESS STEEL FRAMES w/Adlerite
PRONTO LETTERS -STAK-EZE LETTERS
{all products previously available at each company are now available at BeveliteAdler)
for information call toll free (800)421-1256 SnSeTt" (213)321-5641
17819 S. Figueroa • Gardena, California 90248
BOXOFFICE ;: May 21, 1973

HAVE A SEAT!
Continued from page 4
HEYWOOD-WAKEFIELD
Pictured at right, one of seven new minimidi-maxi
rocking chairs incorporating
the rocking principle originated by
Heywood-Wakefield in 1939. The seven
new models range in specifications from a
pad back and no-sag seat to one of the
deluxe models illustrated here with coil
spring seat and back. The added feature of
upholstered arms is also available. All of
the chairs can be furnished with veneer or
metal backs and are price-lined so that even
the most modest seating budget can include
the rocking chair attribute for maximum
comfort. All the mini-midi-maxi rocking
chairs in the Heywood-Wakefield line
incorporate the Airflo feature that adjusts
the ratio of pitch between the seat and the
back automatically with every change of
the patron's position.
FOR MORE INFORMATION
// you would like more information on any
of the items mentioned in this section or
any of the advertisetnents appearing in
this issue of THE MODERN THEATRE,
please indicate the product or products in
which you are interested in the space
provided on the postage free coupon
appearing on page 36. Clip the coupon,
fold and staple or tape, and drop it in a
mail box.
IRWIN SEATING CO.
Irwin Seating Co., Grand Rapids, Mich.,
manufactures a cantilevered aisle standard
(left), which offers a "free-floating"
appearance and allows carpeting to extend
under the chairs for a more luxurious
effect. A one-piece molded plastic back is
available with varying pads up to four
inches thick. Atlas hi-back lounger (right)
has back three inches higher than normal
with a four-inch thick poly pad specially
designed in two densities to combine
comfort with resiliency to retain shape. The
rear of the back is a one-piece laminated
panel extending down to protect the rear
of the seat. All Irwin standards are
fabricated of steel.
GRIGGS EQUIPMENT CO.
Luxury Model 1065 Push-Back chair (right)
by Griggs Equipment Co., Belton, Texas,
"sets a new standard for theatre .seating
excellence." Eye-appealing design, sturdy
one-piece molded Cycolac back, top-quality
upholstery and the famous push-back
mechanism make this chair a favorite with
theatre owners and managers. Griggs' Model
4252 theatre chair (far right) features a
full-molded, five-inch polyurethane cushion
and an extra high back with a three-inch
foam and melaine plastic back shell. Seat
pans and uplift mechanisms are made of
steel. The construction provides maximum
comfort and years of maintenance-free
.service.
The MODERN THEATRE SECTION

There's
nothing brighter
under
the sun
Nothing brighter, nothing more reliable, and nothing with more
outstanding features than the ORCON family of xenon lamphouses. And
no other manufacturer can match the variety of models. There is an
ORCON lamphouse designed specifically to meet the needs of
every theatre—from the smallest mini to the largest
drive-in. ORCON lamphouses are the finest you can
buy—no matter what your requirement.
Contact your local
Theatre Equipment dealer
or write
f^-~~
^^
s
"Nothing else comes close.'
L 11^
Optical Radiation Corporation
^^JL.^ 6352 N. Irwindale Avenue, Azusa, California 91702 • (213) 969-3344
WINNER OF THE ACADEMY AWARD FOR TECHNICAL ACHIEVEMENT IN 1971

New and old TEA board members are introduced at the closing
banquet in Mexico City. Left to right: L. Phil Wicker,
Standard Theatre Supply; J. Eldon Peek, Oklahoma Theatre
Supply; Frank Riffle, Carbons, Inc.; Charles McKinney, Modern
Sales & Service; John J. Burlinson jr.. National Screen Service;
Sol Shurpin, Technikote Screen; Richard Strauss, Bevelite-Adler;
Phil Judd, Con.'iolidated Ticket Register; Robert Woelfl, Pacific
Theatre Equipment; Ed Nelson, Ballantyne of Omaha; E. M.
Geissler (retired member of TEA, who recently won an Academy
Award along with Glenn Berggren of Wil-Kin for Ultra-Vision!^);
Charles Wolk, Edward H. Wolk; Worth Baird, LaVezzi Machine
Works, and E. M. Lewis, Electro Sound.
2nd Annual TEA Conference
EQUIPMENT MEN RENDEZVOUS SOUTH OF BORDER
I HEATRE EQUIPMENT DEALERS
and manufacturers from all parts of the
country converged on Mexico City April
1-4, for the 2nd annual Theatre Equipment
Ass'n conference. The Maria-Isabel Shera-
for this year's conven-
ton served as the site
tion, marking the first time TEA delegates
had met outside the continental United
States.
The conference formally opened on April
1, with a cocktail party sponsored by the
hotel, followed by a buffet dinner hosted
by TEA. Local color was contributed to
the opening festivities by a talented group
of Mariachis, who played Mexican folk
songs and international Spanish numbers.
Having flown in from Los Angeles where
he attended the American Film Institute's
glowing tribute to director John Ford, Roy
B. White, president of the National Ass'n
of Theatre Owners (NATO), briefly welcomed
the guests.
General Register Corp. sponsored the
breakfast on April 2. Appearing as the
keynote speaker at a luncheon sponsored
by Schneider Corp. of America that afternoon,
White addressed the delegates on the
changes taking place in the motion picture
industry and the ills besetting exhibition,
concluding: "I hope that the leaders of the
creative community will exercise a
responsibility
to the continuity of the film art,
which is still in its infancy, and help it
to mature and properly develop ."
. .
At a membership meeting the afternoon
of the 2nd, Dean Phillips, president of TEA,
outlined the progress made by TEA during
the past year. "We have had a very
busy year," Phillips said, and to top matters
off, "NATO again has asked TEA
to handle the projection requirements for
the NATO-NAC-TEA convention, September
17-20, in San Francisco."
Manufacturer presentations were held
on
the morning of April 3 at a breakfast
hosted by Hurley Screen Co. B. V. Sturdivant,
president of NATO of Arkansas, was
the speaker at the afternoon luncheon
sponsored by Optical Radiation Corp. After
dealing with some of the problems and
mistakes of the last 40 years, the elder
statesman of exhibition told delegates,
"While there have been disappointments,
you have every reason to feel proud of your
triumphs and successes. The surge of new
construction, which expanded to 400 indoor
theatres during 1972, continued
through last year, and the present outlook
Continued on page II
Roy B. White, president of NA TO, is pictured here wearing the
brown and gold sombrero presented to him by TEA president Dean
Phillips at the opening luncheon of the 2nd annual TEA conference.
Seated on the dais, left to right: Whitney Stine,
TEA executive
director; Martha Burlinson; John Burlinson, TEA vice-president;
Catherine Phillips; Dean Phillips; White; Ed Wollensak, Hans
Waegelein and Robert Kulesh of Schneider Corp. of America, host
for the luncheon, and Phil Judd, TEA treasurer.
8 The MODERN THEATRE SECTION

ZwfJ

TC 2104-MINI Rocking Chair-
Chairs that look and seem more
expensive than they really are.
TC 2106 — Airflo Rocking Chair-
The original theatre rocking
chair. Lavishly comfortable.
Better than ever.
TC 2102-MINI Rocking Chair-
These handsome, long-lasting
chairs are an amazing "buy".
^i
TC 2107- AAAXI Rocking
Chair— The world's most luxurious
theatre rocking chair!
TC 2105-MIDI Rocking Chair-
A special combination of superior
comfort, looks, and quality.
^^
TC 2101 -MINI Rocking Chair-
Only Heyv/ood could provide
such comfort and quality at
such a low price.
Jl

—
TEA Conference —
Continued from page 8
is good. Who of you would have thought
10 short years ago that you would be equipping
theatres with a sealing capacity of
200 or less—or that you would be designing,
equipping and servicing as many as
six or more theatres under one roof?"
In the afternoon, Spero L. Kontos conducted
a dealer-manufacturer open seminar,
which many delegates report featured the
most successful participation of the entire
convention.
Century Projector Corp. sponsored the
breakfast on April 4, followed by three
special seminars. Whitney Stine, executive
director of TEA, spoke on "Old Charlie
Revisited," which exhumed a character
Stine had spoken about seven years ago in
Ft. Lauderdale, Fla. Hans Waegelein of
the Schneider Corp. talked about lenses
and Mike McGovern of Macbeth Sales
Corp. brought everyone up-to-date on xenon
lamps. The luncheon on April 4 was sponsored
by Carbons, Inc.
The "TEDDY" Award, presented annually
by the dealer division of the Theatre Equipments
Ass'n to the "Manufacturer of the
Year," was awarded to Carbons, Inc. Frank
Riffle, president of Carbons, Inc., was on
hand to receive the coveted award. See front
cover and related story in this issue.
Dean Phillips served as master of ceremonies
for the formal awards presentations
on the final evening. Whitney Stine presented
an engraved gold plate to "Den
Mother" Regina Pearce, who had assisted
in setting up the luncheons and dinners for
the four-day convention, and Catherine
Phillips presented an inscribed gold plate
to Molly Goldberg, chair-lady for the
women's convention activities.
Molly Goldberg, chairlady in charge of
women's activities at the 2nd annual TEA
conference in Mexico City, was rewarded
for her outstanding effort with an engraved
gold plate.
One of the highlights of the final evening's
activities was a special drawing for
35 small velvet sombreros conducted by
TEA vice-president John J. Burlinson jr.
and treasurer Phil Judd.
Phillips introduced the old and new TEA
board: L. Phil Wicker, Standard Theatre
Supply; J. Eldon Peek, Oklahoma Theatre
Supply; Sol Shurpin. Technikote Screen:
Robert Woelfl, Pacific Theatre Equipment;
Ed Nelson, Ballantyne of Omaha; Worth
Baird, LaVezzi Machine Works; and E. M.
Lewis, Electro Sound, and presented retiring
board members Frank Riffle. Charles
McKinney, Al Boudouris and Richard
Strauss with large, velvet and gold sombreros
as a memento of the occasion.
Among the Gold Card (retired) members
present were Jack Services and E. M. Geissler,
who recently won an Academy Award
(with Glenn Berggren) for the Wil-Kindeveloped
Ultra-Vision? process.
First surface Dichroic Reflectors with two
year coating guarantee, project more light
because it is reflected from the front surface,
without passing through the glass.
Aperture and lens heat is reduced 50%,
eliminating film buckling.
STRONG ALSO PRODUCES
SILVERED REFLECTORS FOR
ALL MAKES OF LAMPS
TEA executive director Whitney Stine
offers congratulations to "Den Mother"
Regina Pearce, after presenting her with an
engraved gold plate in recognition of her
assistance in helping set up luncheons and
dinners during the four-day conference.
THE CP^*^ ELECTRIC
CORPORATION
Phone (419) 248-3741
P.O. Box 1003
1 1 City Park Avenue • Toledo. Ohio 43697
BOXOFFICE :: May 21, 1973 11

THEATRICAL
LANDMARK UNDERGOES FACELIFTING
British Amusement Co.'s Ritz Theatre in Belleville, III., gives
birth to new 100-seat penthouse unit - Now Ritz 1 & 2
For many years, the Ritz Theatre,
owned and operated by the British
Amusement Co., has stood as a landmark
in the heart of downtown Belleville, 111., a
growing community of almost 42,000 souls
located just across the Mississippi River
southeast of St. Louis.
There comes a time, however, when all
such theatrical landmarks must brush aside
history in favor of reality, or resign themselves
to a slow, painful demise brightened
only by the pleasant memories commonly
associated with yesteryear.
The Ritz met the existing challenge recently,
emerging with a new identity plus
one—the addition of a new upstairs theatre
unit. The second floor, formerly the general
offices of BAC Theatres, Inc., became the
site of the new 100-seat Ritz 2. Total cost
of the remodeling project came to $270,000.
Building Undergoes Facelifting
The entire
building was given a complete
facelifting, beginning with the theatre entrance,
where the old front was dismantled
and a new modern one erected. An archtype
overhang, featuring recessed lighting
in a wide selection of changing colors, now
extends to the street, illuminating the front
of the complex. Outdoor speakers also have
been installed for the purpose of providing
low volume music for added patron enjoyment.
Brightly illuminated concrete slabs extend
upward to the roof. A newly designed
Ritz 1 & 2 sign was installed on the side of
the building on the new beige brickwork.
Shielded in a stainless steel framework, the
sign's script lettering is easily visible from
all points on Main Street. In keeping with
the newer trends, all advertising is done
with custom-made displays and frames
visible through the front windows.
Common Refreshment Area
The two theatres share a common boxoffice
and concessions area. Entering
through the controlled entrance, the patron
is greeted by a custom-built, free-standing
walnut-grained concessions counter. The
hexagon-shaped concessions area has been
equipped with two sections containing refrigerated
candy displays, two Tru-Temp
popcorn warmers and dual International
Carbonic beverage dispensers. The boxoffice
employs the latest National Cash
Register ticket machine, which prints tickets
complete with price, theatre name and date
of purchase.
The sidewalls of the outer lobby are
lined with walnut-framed floor-length mirrors,
accented by a custom-built chandelier
suspended above the refreshment and boxoffice
area. The same type of light fixture
also adds beauty and illumination to the
inner lobby.
The inner lobby also features new automatic
National vending machines, which
The Ritz Theatre in Belleville, III., was the object recently of a $270,000 remodeling
project. When all was completed, the Ritz emerged with not one, but two motion
picture screens to serve Belleville residents. The second floor, formerly the general
offices for BAC Theatres, Inc., gave way to the new 100-seat Ritz 2.
Blue, textured Stellar chairs by American Seating Co. have been staggered and spaced
40 inches back-to-back, reducing the seating capacity of the older Ritz 1 from
1 ,100 to 800. The waterfall curtain on the main stage is highlighted by six recessed,
ceiling spotlights.
help alleviate over-congestion at the concessions
stand by providing an additional
service to patrons who voice displeasure at
having to stand in line at the concessions
counter for extended periods of time, especially
when all they may want is a small
soft
drink.
The walls in the inner lobby are draped
in a blue material with silver accents. The
inner lobby also features a soundproof wall,
specially constructed to seal off the viewing
area and reduce lobby noise.
Both theatre units are carpeted in a luxurious
deep-pile carpet, custom-sewn for
BAC by Alexander Smith Carpets. The
plush carpeting, which employs the BAC
Theatres emblem, is a mixture of three
varying shades of warm blues and coordinates,
accented by three tones of purple.
In Ritz 1, blue, textured Stellar chairs,
supplied by American Seating Co., have
Continued on page 14
12 The MODERN THEATRE SECTION

9.
FO? EVERY BRIGHT LIC^T
T^THI^ THE SCREEN,
THERES A PCWERFUL FOO
BEHIND THE SCENE.
m
Christie makes the Xenolite* lamphouse that puts the bright light on the screen. And the Xenolit^rectifier
power supply that keeps it there.
Just as you look for that opening-night movie to become a long run, you should look for a rectifier that
won't let you down after the first-nighters leave.
Christie's Xenolite® rectifier power supply works consistently. Performance after performance.
Night after night. It's the perfect companion to the 4000-watt Xenolite® lamphouse with the deep-dish metal mirror.
The secret of its dependability is its durability. The solid state design eliminates ^^ . 1:
moving parts and temperamental circuitry for reliable operation. And the fan
is eliminated for a quiet operation with no humming, buzzing or clicking.
Limited current inrush and surge suppressors assure bulb safety
during ignition. Starting current undershoot and rise time
assure bulb ignition during adverse conditions.
The unit is engineered to continuously withstand 10 to
15% more than rated output demands.
Christie has been a powerful force behind the scenes since 1929,
a shining example of staying power. Just like our rectifier power supply. You can depend on it.
SINCE 19a9
CHRISTIE
ELECTRIC CORP.
3410 West 67th Street
Los Angeles, California 90060
(213)750-1151
BOXOFFICE :: May 21, 1973 13

Model
From
Rejuvenated Ritz I
& 2 Theatres—
Sound Of the
70'S
^ $3.98
V
Model NVP-K
Unpainted 4"
Weathermax
Cone w/1.47
oz. magnet,
carbon control
and vinyl cord.
$4.27
Model NVPG
Unpainted 4"
Weathermax
Cone w/1.47
oz. magnet,
wire wound
control, vinyl
cord, cone
guard. Add IOC
for theatre name.
$4.39
Model NVSG
The infant Ritz 2 features 100 rocking loungers supplied by American Seating Co.
Staggered panels of blue and gold wall draperies are accented by indirect
overhead lighting.
Continued from page 14
been staggered and spaced 40 inches
Two-toned
baked enamel.
4" Wealharmax
Cone w/1.47
02, magnet,
wire wound
control, neoprene
cord,
cone guard. Add
100 for theatre
backto-back,
reducing the seating capacity of
the older house from 1,100 to 800. A main
stage waterfall curtain is highlighted by
six recessed, ceiling spotlights.
A newly installed air conditioning and
heating system maintains comfortable temperatures
in any season.
Access to the upstairs Ritz 2 is gained
through the use of a stairway leading from
the outer lobby. The new upstairs addition
features 100 rocking loungers by American
Seating. Staggered panels of blue and gold
wall draperies are highlighted by indirect
overhead lighting.
A Walker screen, measuring 32 x 18 feet,
allows for all types of 35mm film presentation.
Both theatres have been equipped
with xenon lamps from Optical Radiation
Corp., insuring maximum screen brightness
and brilliancy. New French Anamorphic
Hypergonar lenses and a Cinemecanica
dual transistor sound system have been installed
in the Ritz 2. The Ritz 1 still uses
original booth equipment with minor
changes.
The picture for the small upstairs unit
is projected at an angle through the rear
wall of the original projection booth
through the use of two front-surface mirrors
set to project the picture to the screen.
A remote focus control in the rear of the
auditorium is used for adjustment, as the
picture cannot be seen from the booth itself.
A Turbo Air-Drive Platter system,
supplied by Drive-In Theatre Mfg. Co., is
being used with a single projection head in
the new theatre.
The Ritz 2 represents BAC's newest
addition, boosting the theatre company's
ownership to 13 screens. The Ritz 1 & 2
theatres are managed by Gordon Kelley.
.
'
Other models available.
$4.79
AVSG
Unpainted 4"
Weatliermax
Cone w/1.47
oz. magnet,
wire wound
control, neoprene
cord,
cone guard.
Add IOC for
theatre name.
For complete catalog and prices
write to;
-7 ;^)^^)
PROJECTED SOUND, INC.
P.O. BOX 112
PLAINFIELD, INDIANA 46168
(317)839-4111
/
iSS
Bright
Screens Mean
More Cars . . . More Profits!
drive-inpaints
FOR SCREENS • FOR DECOR
The very finest in paints to solve your problems
with dull screens ... or to add "color that sells"
to your drive-in.
Chairs too, like new, with Theatre
Chair "RE-DU". . .
314/241-0830
SPATZ PAINT INDUSTRIES, INC.
1601 N. Broadway • St. Louis, Mo. 63102
At theatre supply houses everywhere.
14 The MODERN THEATRE SECTION

EPRAD
theatre
equipment
IVe put it together
to stay together
We know you have to offer
more than tasty popcorn and
soft seating to build boxoffice
receipts and profits. You need
operating equipment that'sput
togethertostaytogetherfor
smooth, trouble-free,
patron-pleasing performance.
So we design and build our
xenon lamps, SWORD; heaters,
speakers, automation and
cash control systems as
though we were going to use
them ourselves. We figure you
face enough problems every
day without making your
operating equipment one
of them.
If you think Eprad equipment
that makes money for you
instead of your repairman is a
good idea, see your Eprad
dealer soon. He's in business
to help you make money, too.
*Show-WilhOul-Relhreacling Device
Eprad drive-in
speal

Survey Your Situation
PROJECTION TREND IN RECENT YEARS
LEANS TOWARD USE OF XENON LAMP
By WESLEY TROUT
The trend in recent years has
been toward the installation of xenon projection
lamps in both
Wesley Trout
small and large theatres.
There is now
quite a large selection
of lamps to choose
from, each one containing
some special
features. The exhibitor
should give careful
consideration to
these and then choose
the one that will be
best suited for his
particular theatre. It is a good idea, we
think, to visit several theatres using xenon
lamps before you make your purchase. Also,
consult with your local theatre supply dealer.
He will be able to give you advice on
the type and size best suited for your particular
set-up. This article will serve as a
guide and give you information that will
help you obtain maximum results from
xenon lamps.
Installation and regular maintenance is of
SEND FOR
SOUNDFOLD
INFORMATION
Soundfold Acoustical Fabric
Wallcovering System
Our patented pleating bracket is
attached to the top and bottom of the
wall to be covered. Then Soundfold
Fabric is stretched taut between the
brackets forming a uniform pleated
fabric wall surface. Economy, color,
acoustics and service. The concept is
simple, the results beautiful.
CLIP
THE COUPON
and get information.
full color Soundfold portfolio.
Nome
Address
City
State
Please send me a
Zip
Soundfold Drapery System
Box 2125 Dayton, Ohio 45429
paramount importance in obtaining practically
trouble-free operation out of any
make of xenon lamp. Buying the correct
type and a well-known brand of bulb will
mean a savings in current, and the bulb will
give more hours of service than a cheaper
lamp. Several improvements have been
made in the manufacturing of xenon bulbs;
most makes have longer guarantees providing
for several more hours of burning rate.
Most bulbs will give from 200 to 300 more
hours of service over the rated guaranteed
number.
Xenon Lamps Easy to
Maintain
Once the xenon projection lamp is correctly
adjusted and optically aligned, it will
require very little attention from the projectionist
for a long time, except cleaning.
It does not drift in and out of focus and is
a constant light source with little attention.
The "aging" effect of the bulb with a resultant
small light loss can be compensated
for by adjustment of the power supply for
increased light as needed until the time does
come for replacement of the bulb. If one
lamp is brighter than the other, because one
of the bulbs is newer, they can be balanced
easily to provide even light on both projectors
by adjusting the p>ower supply to
make them both the same brightness.
The primary advantages of xenon projection
lamps are generally more uniform
screen illumination (center to edge), simplicity
of operation and very good color
reproduction. There are no moving parts to
wear, be replaced or lubricated, since there
are no moving parts or motors. A xenon
projection lamp is virtually maintenancefree
for many years, with the exception of
the reflector, which may have to be replaced
after it has been in operation a long
time.
If the reflector(s) is removed for a
thorough cleaning or for some other purpose,
be sure and carefully check to see it
adjusted for maximum light output after
re-installing.
Reflectors
Must be Cleaned
Reflectors should be cleaned with a clean,
soft cloth every two to three weeks. Care
should be taken when handling reflectors so
as not to fingermark the coated surface.
Because the reflector is enclosed in the
lamphouse and is relatively free from carbon
soot, some projectionists think it is not
necessary to clean reflectors in xenon lamps.
This is a mistake because dust will get into
the lamphouse from the outside and from
the force of air that keeps the interior at
the right temperature and will cover the
surface of the reflector and cut down on
light. The reflector (some makes of xenon
lamps employ two) is the "heart" of a
xenon lamp and must be kept clean and in
is
Continued on page 10
Rocking Chair Comfort
/f^cjckef^
Massey answers your
seating problenns with its
big, luxurious oversized
Astro-Rocker featuring
three foam-pillar back
supports and full depth
foam cushion seat and
back. Cradle your deepseated
worries away with
the new Massey Astro-
Rocker. Your customers
will love you. Also available,
stationary
Astro-Lounger.
You're always sitting pretty with
RRasseu
seating co
NASHVILLE. TENNESSEE 37208
16 The MODERN THEATRE SECTION

WE MANUFACTURE LENSES
BUT-
THINK OF US AS THEATRE PROJECTION SPECIALISTS
Now that we have consolidated the KOLLMORGEN
and ISCO projection lens lines in one central service
center at SCHNEIDER CORPORATION
OF AMERICA we can serve practically all your projection
needs. Ask us about your indoor and outdoor
applications—
SUPERS 16MM 35MM 70MM
ANAMORPHIC ATTACHMENTS AND OPTICAL ADAPTORS
Want 16MM cinemascope—or something a little different?
Ask us!
KOLLMORGEN PROJECTION LENSES
ISCO PROJECTION LENSES
TO GET A LITTLE CLOSER TO PERFECTION
SCHNEIDER CCRPORAnON
OF AMERICA
154 Lodi Street
Hackensack, New Jersey 07601
East Coast (201 ) 343-3939
West Coast (213) 823-1455

PROJEaiON TREND-
Continued from page 18
proper adjustment. Improperly adjusted reflectors
can cause a poorly illuminated picture.
Keep in mind that the focus adjustment
of the auxiliary reflector is very critical
and is the most important of all lamp
adjustments. This operation must be performed
with great care by the projectionist,
being very careful to follow the manufacturer's
instructions in order to obtain
maximum light output and an evenly illuminated
picture. You should check the adjustments
occasionally to make sure they are
okay.
The xenon bulb consists of a quartz envelope
containing two tungsten electrodes in
an atmosphere of xenon gas at high pressure.
In order to obtain maximum brightness
and luminous efficiency, the lamps are
filled with this gas at a pressure of about
eight atmospheres. This gas pressure increases
to approximately 20 atmospheres or
higher when the lamp is in operation. This
subjects the quartz envelope to considerable
thermomechanical stress, but the overall design
is such that maximum safety in operation
is warranted.
When possible, the bulb should be left
in its plastic shipping container until installed
in the lamphouse. A protective mask
is supplied and should be worn when handling
these bulbs.
Polarity is clearly marked on each end.
The positive terminal should always be at
the top. The mounting studs have different
diameters, making it difficult to improperly
mount the bulb in a lamp designed for its
use. This is necessary as a polarity reversal
would quickly damage the electrodes.
Due to the high intensity of the current
used, all connections must be clean and
tight. The tempierature at these terminals
must never exceed 200 degrees C, and for
this reason, an efficient air cooling system
is
very necessary.
The high pressure of the xenon gas creates
several conditions that must be satisfied
before an arc can be developed and
maintained. In order to ionize the space
between the electrodes, a very high voltage
(40,000) is applied from a special starter
device for a short period of time (three to
four tenths of a second). Since the direct
current supply device, rectifier or generator,
must have a no load voltage of 75 to 80
volts, this is sufficient to start and maintain
an arc. The regulation of the power supply
must be such as to cause the voltage to
drop to a normal value of 25-30 volts
immediately after the arc is developed.
For normal operation a new bulb is operated
at or below its normal current level,
and the current is increased as the bulb
efficiency decreases due to blackening of
the bulb or an increase in electrode spacing.
The recommended working distance from
Continued on page 20
TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
ETHYLOID
Available at All
Theatre Supply Deolert
Fisher Manufacturing Co.
11 as Mt. RMd Blvd.
RochMtM, N«w York.
U.SJk.
18 The MODERN THEATRE SECTION

AMERICAN
SEATIMG
BiMJIiliHilM
Of course
there are look-alikes and imitations
It
tiappens to a star
(Amcnain Soahngs Slollar Chair)

—
PROJEaiON TREND-
Coittiiuicd from page 18
reflector to film plane will vary a little with
different makes of lamps. Some recommend
a distance of approximately 34'/i to 35'/2
inches, this distance being about average
for many lamps. We strongly recommend
you adhere to the distance specified by the
manufacturer for the best light.
Xenon projection lamps are equipped
with an ammeter and a running time meter.
The ammeter indicates at what current the
lamp is running. The running time meter
shows the time in hours that the xenon bulb
has been burning so that you will know at
a glance the full number of hours each bulb
burns and if it is getting near the end of
the hours it is guaranteed for.
In order to secure maximum light output,
an aligning kit should be used to make sure
your lamps and projectors are optically
correct—the same as you would check the
alignment of an arc lamp.
Good electrical contact is a must, and
connections should be checked occasionally.
You may have trouble if you don't.
All xenon lamps must have proper ventilation
and certain amounts of air forced
into the lamphouse. The ventilation system
should consist of a blower (squirrel cage
type). The ventilation pipe should not be
less than six inches in diameter. A pipe
should come up from each lamphouse and
join a long, horizontal pipe that runs be-
Fan and Motor
\/
Exhaust pipe
Recoomended ventilation
systcn for xenon laitps
Lamp houses
Fig. 1
tween all the lamphouses. A six-inch pipe
with a blower on top should be added in
the center; another pipe to serve as an outlet
for hot air. Dampers should be installed
to each end of the long horizontal pipe to
regulate heat and pull air out. (See Fig. 1
for a recommended ventilation system).
Note: When replacing a xenon bulb, follow
the usual precautions of checking the
polarity of the voltage being applied to the
bulb before turning the lamp on. Make sure
the connections are made correctly to the
negative and positive or you will damage the
bulb.
When removing and installing a new bulb,
be sure and use a face mask and the cover
for the bulb. It pays to be careful. Don't be
careless in your operation of xenon lamps.
Recommended for air delivery is as follows:
1,600/2,500 watt-1,000 CFM; 4,000
watt-1,200 CFM, and 6,500 watt-1,500
CFM. LFM (lineal feet per minute) air flow
requirements at base of xenon bulb
measured with bulb and all optics installed,
lamphouse doors closed (both lamphouses)
and dowser open:
Minimum Recommended Maximum
1,600 Watt Bulb 200 250-300 400
2,500 Watt Bulb 250 300-350 500
The information here is given as a guide
in case you do not receive instruction manual
or it gets lost. We do recommend the
exhaust ventilation system we have given
you in this article for any make of xenon
lamp.
It is advisable to use the face mask when
installing and adjusting the auxiliary reflector.
There is absolutely no danger in the
of)eration and maintenance of xenon lamps
if you will follow the instructions given in
this article and those of the manufacturer.
Projection lenses and projection lamps
work hand-in-hand in obtaining good screen
illumination/picture resolution. Don't buy a
projection lens purely because of its focal
length; think about quality for perfect picture
presentation. Your projection lens is
too important to be treated in a haphazard
manner. Proper consideration must be given
to its speed, diameter, spherical and chromatic
corrections, adequate antireflection
coating, and mechanical construction. All
these factors must be very carefully con-
Over the years, Selby
screen tovN^ers have vs^eathered
some horrible things.
Selby builds every screen tower
to withstand high winds, driving
rains, snowstorms, lightning and the
Frankenstein monster. Over 600 Selby
screen towers are in service today in
drive-ins throughout the U.S., Canada,
Puerto Rico, Jamaica and Venezuela.
All of Selby's screens are engineered,
fabricated and constructed to
meet AISC and ACI code standards.
If your plans call for a new screen
tower, call for a Selby screen tower
specialist. He could save you from
making some horrible mistakes.
Industries, Inc.'
3920 Congress Parkway
Richfield, Ohio 44286
216-659-6631
(On 24-hour call)
20 The MODERN THEATRE SECTION

sidered if you expect clarity, flat field (sharp
edge-to-edge focus), and uniform screen
brightness (from edge to edge, not just extra
bright in the center).
Greatly improved picture definition in
motion picture projection lenses has resulted
from more highly developed optical glass,
added lens elements, and further refinements
in the manufacturing of lenses. Moreover,
precision grinding on improved optical machinery
coupled with constant research
work by leading lens manufacturers have
made the manufacturing of some very fine
lenses possible.
"Fast" Lenses Popular
We find many theatres have installed
"fast" lenses in order to secure a sharper
focus. While a fast projection lens will give
more light and a sharper focus, it is more
difficult to focus and keep in focus, particularly
more so if the film is buckled and
an old print. Therefore, it is sometimes
necessary to use a so-called "mediumspeed,"
high quality projection lens and
still obtain a fairly sharp overall focus and
good light. In theatres using a "fast" lens,
the projectionist must be on his toes and
check the focus frequently for good presentation.
In new equipment installations, we suggest
that you try several lens speeds before
selecting the ones that will give you an
overall satisfactory projected image. Your
local theatre supply dealer can supply you
with several types of lenses and speeds for
you to try. We have found many new theatres
opening that did not select the lenses
most suitable for their particular situation;
consequently, they did not obtain maximum
light output nor a satisfactory picture resolution.
It is better to make several trial runs
before your opening and make sure everything
is okay.
Some improvements have been made in
CinemaScope presentation and more light
has been obtained. At long throws, the use
of a reversed anamorphic helps the screen
brightness problem to a great extent. This
type of anamorphic adapter allows the use
of a shorter focal length lens (lower f/ number)
that aids screen brightness considerably
where more light is needed to properly
illuminate a large picture area.
In looking at a typical drive-in problem
where an eight-inch e.f. is used for a
CinemaScope backup lens, a four-inch reversed
anamorphic could be used to allow
the drive-in to employ a four-inch focal
length lens which would be considerably
faster. For example, an f/1.7 small diameter
lens, coupled to the large anamorphic,
would give more light than lenses of speed
f/1.8 or f/ 1.9.
Seating Often Creates "Distortion"
Objectionable "distortion" often is caused
by the seats being located too far over at
side of the auditorium in many theatres.
This type of distortion should be considered
when planning a new theatre. All the projection
lens can be expected to do is throw
the picture on the screen—a literal image
of what is on the film. Image elongation or
keystoning, caused by the projectors being
much higher than the center of the screen,
is most difficult to overcome. This kind of
distortion is not the fault of the lenses, but
of the conditions under which they are used.
A perfect projected picture can only be obtained
when the projectors do not have to
be tilted too much. New theatres are
planned so that there is very little tilting of
projectors.
Sharp Picture Definition
Once in a while we receive a complaint
from, a projectionist or exhibitor stating he
did not obtain good picture definition when
using anamorphic and backup lenses. Checking
into the complaints, we found the trouble
was in the backup lens being of very poor
quality and not the type best suited for his
particular situation. Also, sometimes we
found the distance was not set correctly on
his CinemaScope lens. Moreover, the projectionist
was careless and did not keep his
lenses clean. Even a finger print can cause
a poor focus when using a "fast" backup
lens. With the right combination—f/1.7,
f/1.8 or f/1.9-speed lens—you will be assured
of sharp-edge-to-edge focus.
The projection of widescreen and Cinema-
Scope entails the use of several different
types of focus projection lenses. We strongly
recommended that all these lenses be carefully
preadjusted and locked into separate
fittings. Then, when it becomes necessary
Continued on page 22
A SOUND INVESTMENT
FITS ALL MAKES OF JUNCTION BOXES
Ml
Drive-in's"
NEW, IMPROVED
Sound Cutoff
SPEAKERS
Patent No. 3484552
Now the originator of the sound cutoff speaker introduces a
brand-new
improved model, absolutely without feedback or sound pile-up to damage
amplifier. Louvres extend around the side of speakers for better handling,
longer neck with deeper lip keeps speaker firmly on all makes
of junction boxes. Die-formed aluminum grill guard features space for
THEATRE
CHAIRS
NEW
REBUILT
USED
Trade your present
chairs in on NEW
chairs.
Hayes Seating Co., Inc.
122 Pickard Drive
Syracuse, N.Y. 13211
Phone (315) 454-3296
theatre name on front.
Drive-in's automatic sound cutoff speaker lowers labor
costs, eliminates neighbors' complaints about noise.
Exclusively Manufactured By
DRIVE-IN l^U^^
MFG. CO.,
709 North Sixth St. Kansas City, Kansas 66101 (913) 321-3978
INC.
Name
Theatre
Address
City
State
Phone A/C
Zip
BOXOFFICE :: May 21, 1973 21

Manko Fabrics Co., Inc.
SEATING PROBLEMS SOLVED
Theatre upholstery fabric specialists for over
30 yeors. Featuring sewed covers, pre-cut
squares. Large selection of upholstery fobrics
—corduroy, nylon, mohair, vinyl leatherette,
upholstery supplies, also dropcry and wall
covering
fobrics.
Write for free samples and price list.
Monko Fabrics Co., Inc.
11 West 37th St., N. Y., N. Y. 10018
Phone (212) 695-7470, 1, 2
SAVING
©©[LH^is:
MAKES
Yes, it makes $EN$E and saves
DOLLARS to do one-stop buying
at TRANS-WORLD THEATRE
SUPPLY CO., INC,
We carry a complete line of theatre
needs. We can furnish ALL
your theatre supplies and equipment.
Write or phone us, we are eager
to include your name in our
long list of satisfied customers.
Write or Phone
TRANS-WORLD THEATRE
SUPPLY CO.,
INC.
2931 Lime Street
Metoirie, Louisiana 70002
(504) 885-4966
Customers — and friends —
all over the World.
Cable Address "TRANSWORLD"
PROJECTION
TREND
Continued from page 21
to exchange lenses (e.g., between widescreen
and CinemaScope), the preadjusted and
focused lens can be exchanged quickly and
will be in focus with very little, if any,
focusing after the exchange. Of course, with
some prints there may be a need to "sharpen
up" the focus, as you will want to project
as near perfect a picture as possible and
eliminate eye strain. It is a simple matter
to set the lens rings on either widescreen or
CinemaScope.
It should be understandable that picture
sharpness, even with a print in good running
condition (not buckled), cannot be
secured satisfactorily if the projector gate
does not fit properly or is loose in its holder,
if the gate tension shoes are worn uneven
and do not have proper tension on the film,
tracks are worn badly, or if the gate is not
fully closed after threading, etc. The film
gate should be removed every day, thoroughly
cleaned and checked for worn shoes
and fitting.
In modern makes of projectors, the film
gate is ruggedly constructed and precisely
built for a perfect fit.
Most makes of projection lenses consist
of a one-piece lens mounting in order to
avoid misalignment between elements. Generally,
the mounts are made of high strength
aluminum, finished with the Alumilite process.
This process leaves a permanent, nonflaking,
and non-reflecting finish on the
interior of the mount (barrel). The aluminum-type
mount has the advantage, because
of its lightness, of producing less strain on
the lens holder, and consequently has less
tendency to vibrate or become mis-aligned,
etc. This type of mount is very rugged in
construction, will give years of service and
will hold all the lens elements in perfect
alignment.
Lamps For All Screen Sizes
It would appear that the limit nearly has
been reached in regard to "faster" projection
lenses. This is due to the great improvement
in projection lamps that now can deliver
adequate light output for any size projection
screen. There is no need to go further in
trying to increase the speed of a lens. If
projection lens speed is matched as near as
possible with the speed of the reflector, you
will obtain ample light, provided, of course,
you select the right type of screen surface
to "fit" your particular theatre.
When focus problems do exist, particularly
focus drift, we suggest: (1) that the
projectionist mark on the focus knob, with
marking pencil, the cold focus of the lens
for any print that gives focus trouble, so
that when the projector is started up and the
lens warms up, the image should be in fairly
sharp focus, then (2) check and make any
adjustment necessary to obtain as sharp a
focus as possible (especially with a print
that may be slightly buckled). A curved
gate will help focus problems better than
the old flat gate type in many cases.
Occasionally, during our visits to theatres,
we have found many of them not presenting
widescreen and CinemaScope to their best
advantage and cutting off too much of the
picture (this due to excessive cropping).
In many situations this is not necessary. The
answer to this problem is planning a screen
size most suitable to your particular theatre,
using a standard aperture plate and obtaining
lenses of the correct focal length that
will project the correct size picture to fit the
screen. You may have to do just a little
cropping in some cases but not excessive
cropping that will cut out too much picture
information.
Exhibitors and/ or projectionists also
should consider using variable masking for
widescreen and CinemaScope presentation.
The equipment for variable masking is not
very expensive and does contribute largely
toward better screen presentation in any size
theatre.
In order to secure a clean-cut picture on
the screen, let the picture project at least
two to three inches on the masking all the
way around. The aperture in a projector will
collect some fuzz, and this does show up on
the sides of the picture. By allowing the
picture to project a little on the masking, it
will eliminate the dust from showing until
you get time to clean the af>erture plates.
TEA Dealer Division
Honors Carbons^ Inc.
As
TEDDY' Recipient
The Theatre Equipment Ass'n has selected
Carbons, Inc., as the recipient of its
annual honor, the
R^^Mtak... '^"^ ^°P
I^^MM^ ^ "TEDDY"
Frank Riffle
Award.
f ^^F^ '^^ft symbolic of outstanding
achievement during
the past year.
Frank Riffle, president
of Carbons, Inc.,
was on hand to
accept the coveted
"manufacturer of the
year" plaque presented
during the
closing ceremonies of
TEA conference in
the second annual
Mexico City.
The award is presented annually to the
TEA manufacturer who most closely exemplifies
the "progressive principles of
product development and provides the
dealers with service and up-to-date technical
and sales information, while supporting
the status of his product without qualification."
The annual honoree is selected from a
poll conducted by the dealer division of
TEA.
MINIATURE GOLF q. Fmancmg
INDOORS - OUTDOORS ^ available.
1 to 2 year return of investment
Phone/write/w/ire ...
Director of marketing
for full details
and literature.
Enterprlsas,
Lommo Building, Dept. 7, Scranton, Po. 18503
The MODERN THEATRE SECTION

—
OPTICAL LIGHT OFTEN OVERLOOKED
AS SOURCE OF POOR PRESENTATION
By VERYL D.
JOHNSON
Editor's Note: This is the final article in
a four-part series on the elements of good
projection written for The Modern Theatre
by Veryl D. Johnson of the Carbon Products
Division of Union Carbide Corp.
Even with a properly dimensioned screen,
full picture information, projectors properly
distanced, spaced and centered, rolling film
along a clean film path, with a stable arc
producing enough light to properly illuminate
the screen surface, there is still no guarantee
that the presentation will be pleasing
to the audience, even though steps have been
taken to eliminate several common problems.
Optical Light Path
There are several others. Suppose, for example,
the projection system is adjusted and
positioned perfectly, and yet, screen illumination
is still poor. Attention should now
be given to the optical light path itself
what happens to the light if it is being produced
by the arc but is not being emitted
from the projection lens? We may be able
to see at a glance what is happening to the
light by using the Motion Picture Research
Council aligning tool shown in Fig. 17.
This instrument is not commercially available
to the industry today, although it could
b; duplicated easily. Because of its long
name, I call it iny "gizmo." It is also a
type of dummy lens that clamps into the
projector lens clamp. Like the alignment
rod dummy lens, it has a hole at its exact
center, only this hole is a pinpoint hole that
allows only a few rays of light to pass
through. These rays fall onto a translucent
scale which has concentric circles, and then
Fig. 17
onto an adjustable mirror located in the
extendable barrel end.
This is the single most important piece
of equipment I know of. When properly installed,
with the conical end toward the
arc and with the arc and projector operational,
without film and the changeover
open, the entire light path from reflector to
the aperture can be seen at a glance, showing
what is happening to the arc radiation.
Adjustment to the light path can be observed
while the projector is running from anywhere
along the side of the equipment. It
might be noted, for example, that only half
of the available light is getting to the lens
because of a mechanical obstruction such as
a hanging fire shutter or a changeover shutter.
Or we might be able to see a lamphousc
dowser, front or rear, blocking some of
the light. Any one of these may need replacement
or repair in order to allow 100
per cent available light through the system.
Because the "gizmo" is not available to
the industry today, a substitute method can
be employed to check for lamphouse obstruction.
This, again, may be a piece of
string, as seen in Fig. 18. With the arc shut
off and the arc lamp safely cooled, thread
the string through the aperture plate back
to the reflector. Hold one end of the string
with one hand at the edge of the reflector,
and the other end at the aperture in a spot
corresponding to the same reflector position.
Rotate the string evenly around the
aperture and the reflector, 360 degrees. If
nothing inside the lamphouse touches the
taut string, in all likelihood there are no
mechanical obstructions in the light path. If
something does touch the string, it will interfere
with the light passage, and it must be
removed.
A second way to accomplish the same
purpose is available. Strike the arc and start
the projector. With no lens present and no
film in the gate, project the image through
both sets of aperture plates onto a piece of
white paper mounted in the porthole window
of the projection booth. You will see
a white light with a black center. The black
is the carbon. If any movement occurs along
Fig. 18
the edges of the projected image, it is the
fire shutter, and it is interferring with the
light path. If a shadow is noticed, it may
be that
the changeover path should be cor-
Continued on page 24
Manufacturers and Distributor of Popcorn Warmers and Concession Stands
SINCE
1932
K
MEGA
a counter top warmer which features
sealed heat controls, a fully illuminated
top for soles appeal, a deep
dish drawer for cleaning of old maids,
stainless steel bin and a tuckaway
plastic back door for easier operation
during peak periods.
1000 Watts 100 Volts
Dimensions: Height 38"
Width 24"
Depth 24"
Oceanside, N. Y. 11572 • Phone (516) 536-5151
COMMERCIAL
CARPET
Rubber or Jute Back
12 ft. Width
8 Colors
^V^
sq. yd.
FOB Factory
Hayes Seating Co., Inc.
122 Pickard Drive
Syracuse, N. Y. 13211
Phone (315) 454-3296
BOXOFFICE :: May 21, 1973 23

GOOD PROJECTION-
a time so as not to burn the lens coating.
-1 In this case, the theatre screen serves the
same purpose as the reflector mirror in the
Continued from page 23
j-«

ment, the lamps are fairly well aligned. It
can be used during operating or non-operating
hours of a theatre as a checking tool,
but its full value comes when it is realized
that it can be used to properly adjust a
drive-in theatre projection system during
daylight hours.
REFLECTORS
Probably the most common cause of poor
screen illumination is the condition of the
reflector. There are three types of reflectors
in use today:
1) the standard rear-coated silvered reflector,
2) the steel reflector,
3) the dicroic reflector, commonly known
as the "see through" or "cold" reflector.
Dicroic Reflectors
Dicroic reflectors differ from standard
silvered glass reflectors in that they are designed
to reflect light only from the visible
spectrum. Other radiation such as infrared
(heat) radiation present in the source is
passed back through the reflecting surface
to dissipate as heat in the lamphouse ventilation
system. This type of reflector was
developed to reduce film damage from heat
radiation, which may reach as high as
(1.3)5 watts/sq. mm at higher amperages.
When these reflectors are used in conjunction
with water-cooled aperture plates, costly
film damage from heat is minimized.
There are two types of dicroic reflectors
known to projectionists in the U.S. One is
coated on the concave, or front side; the
other on the convex, or rear side of the reflector
glass. Front-coated dicroi crefleotors
are the best performing reflectors available
because radiation in the visible spectrum
does not have to pass through a glass surface
in order to get to the reflecting surface.
Each time visible light passes through glass
it may lose from 3 to 12 per cent of its
effectiveness.
Rear-coated dicroic reflectors are the
next best in performance, but they are less
durable because continued radiation
toward
the convex side of the reflectors seems to
cause the dicroic surfacing to loosen and
peel away from the glass.
Dicroic reflectors are available in 14-inch
diameter only to fit Peerless Magnarc
Lamps, and in 16.5 and 18-inch diameters
to fit Ashcraft and Strong H.L Rotating
Carbon lamphouses. Dicroic reflectors
should never replace silvered reflectors without
first making sure the reflector holder
has holes cut around its periphery so that
heat will not be trapped between the lamphouse
castings and the reflector itself. If
heat is allowed to be trapped in that area, a
broken reflector may soon result.
Steel Reflectors
The most sturdy reflector made is the
steel reflector with a rodium surface, but
like all things, it has its drawbacks. Steel
) o

GOOD PROJECTION-
Continued from page 25
should be scoured with a powder at the beginning
of each day's operation. No dicroic
reflector should ever be cleaned with scouring
powder, but rather according to
the instructions
jjacked in each box.
One way to tell the difference between
a professional projectionist and a projector
operator is by the pride he takes in the care
of his equipment. Clean equipment backed
by a good maintenance program will make
that equipment: 1) last longer, 2) run more
trouble-free, and 3) cause less film damage,
thereby creating a better screen presentation
for the theatre customer.
"Hot Spotting"
Care should be taken when new reflectors
are installed to set the proper working distance.
Working distance (See Fig. 20) refers
to the distance between the reflector center
and the film path at the aperture plates. It
ranges from 29 to 37 inches, depending on
the lamphouse and its use. Incorrect working
distance may be a cause of screen "hot
spotting." That is, too much variation in
side-to-center screen brightness, as seen in
Fig. 21.
Light deterioration caused by soot on the
reflector may not always be the fault of the
projectionist. If the projectionist notices
that soot build-up continually occurs even
though he tries to keep them clean, it may
be the result of a poor draft. Many theatres
do not have any kind of blower installed in
the lamphouse exhaust system. Lamphouse
drafts are becoming more and more important
to good arc lamp operation in order
to properly cool reflectors and carry away
the heat from the arc. Proper ventilation
assists in arc stabilization as well as extending
the life of lamp parts. A properly installed
exhaust system has by-pass air adjusters
or dampers that permit more or less
draft to be directed through the lamphouse
as needed. These dampers should be removed
from the flow pattern and vertically
mounted so they will not block air flowing
from the lamphouse.
Fig. 21
A squirrel-cage blower is generally
thought to be the best air moving piece of
equipment for an exhaust system. Gauges
arc available from lamp manufacturers to
use in obtaining the proper draft. These
gauges are pieces of aluminum or cardboard
of predetermined weights. If enough draft
is available, the flow of air around a gauge
held against the stack opening in the lamphouse
should hold the gauge firmly to the
top of the lamp. If there is inadequate draft,
the gauge will fall. If this happens, draft
flow should be increased in order to properly
ventilate the lamphouse. Velometers are
also available to read air flow. (See Fig. 22).
One more thing is present in the light
path that will not show up on any instrument
but will affect the screen illumination
and presentation. That one thing is the projector
shutter blade. Nearly everyone has
observed a motion picture that is streaking
from white film information, particularly
titles. This streaking is called a "travel
ghost" and is caused by an improperly timed
shutter blade.
Projector Shutter Blade
Actually, a person watching a motion picture
is looking at a blank screen about half
the time. Each time the frame of a motion
picture changes in its travel through the
projector, the projector shutter blade should
shut off all available light passage. This
enables the film to change without any light
present. If light is admitted while the frame
is in the process of changing instead of
when it is absolutely still, a travel ghost will
appear on the screen. Whether the streaking
is up from the titles or down from the
titles depends on whether the film moves
before the shutter can block off the light, or
the shutter readmits the light before the
film has finished its travel. Travel ghosting
can be corrected by mechanically loosening
the shutter blade from the shaft, or hub,
depending on the type of projector, and
rotating it to a point at which it completely
blocks off the aperture opening when the
intermittent sprocket in the projector is
halfway through its film pull-down cycle. If
the travel ghost appears on both sides of
the titles, too narrow a shutter blade is being
used in the projector. A shutter that is too
BUTTERCUP
BUTTERCUP
BUHERCUP
BUHERCUP
4GreatSizesl
BUTTERCUP— leakproof . . . waxfree with Vita-Glaze*
—the Name Brand your customers ask for.
BUTTERCUP— in 4 sizes, custom created to increase
your butter popcorn sales.
BUTTERCUP—imitated but never duplicated—the
original buttered popcorn container . . . write for
NEW BUTTERCUP brochure.
*Vita. Glaze— new paper coating developed for exclusive use on BUTTERCUP.
1103 NORTH MAYFAIR ROAD
MILWAUKEE, WISCONSIN S322S
26 The MODERN THEATRE SECTION

wide will cut down on the amount of light
available to the film ajjerture.
If a ghost-like haze appears over the
projected image, a hole may be burned
through the shutter blades. In such a case,
the shutter blade should be replaced immediately
because it will be unbalanced. Each
theatre should have a spare set of shutter
blades in stock.
Fig. 22
The shutter transmission efficiency of a
projector is determined by first reading a
point on the screen with a light meter. With
the projector operational, and no film present,
shut the projector off and rotate it by
hand so the shutters are op)en. Then light
the arc lamp again, open the lamp dowser,
and flash the raw light on the screen with
the fire shutter (Fig. 23). At five second
read the same point with the same
intervals,
meter at the same position. The ratio of the
two readings is the shutter transmission
efficiency. If the first reading was 15 and
the second was 30, the shutter transmission
efficiency is 50 per cent. If the shutter
transmission efficiency is less than 50 per
cent, the shutter blade is too wide. It is desirable
to get as high a shutter transmission
efficiency as possible without obtaining a
travel ghost. Normally, projectors operating
in a drive-in theatre will use narrower shutter
blades than those operating in an indoor
theatre.
Management or employees of a theatre
may choose to try to manufacture their own
replacement parts for arc lamps. Such parts
are not normally thought to be of exacting
tolerances. It must be remembered that the
design of a projection system is very critical.
If one part is inaccurate, it may throw several
other parts out of adjustment, and those
may prevent still others from performing
as they were designed. Correction procedures
to overcompensate may only make
things worse, or wear parts out that should
never wear out to begin with. Even if selfmanufactured
parts are exact, it should also
be remembered that they are to be used
in an electronic apparatus that has magnetic
fields around electrical wires. If parts are
not demagnetized, or made of a non-magnetic
material, they will affect the performance
of the system as a whole. Therefore,
it is advisable to use original manufacturers'
replacement parts in order to be positive of
returning that piece of equipment to its
East Coast Concessionaires Attend
Regional Convention in New Jersey
A variety of speakers representing virtually
every branch of the food service field
were on hand to address delegates attending
the Eastern regional convention of the
National Ass'n of Concessionaires last
month in Atlantic City, N.J.
Approximately 90 NAC delegates from
cities up and down the east coast attended
the
three-day convention.
Registration and Welcome
Following registration,
the delegates were
welcomed by Melvin H. Siegel of ARA-
SERV, Inc., Philadelphia, NAC regional
vice president and convention chairman.
Greetings were extended by Harold F.
Chesler, NAC president, who reflected on
his many travels throughout the country
attending various regional conventions, stating
he has sensed a feeling of optimism in
the future of the concessions industry, and
adding that one of the main purposes of
these regional conventions is to listen to
the problems of the concessionaires and
find a way whereby the association can
assist in their solution.
Speakers during the opening morning
business session, which was moderated by
Bert Nathan, Courtesy Associates Ltd.,
Bayside, N.Y., and a past NAC president,
were: Vincent Yezzi, District & Marketing
Representative, IBM, whose subject was
data processing: "Your Monday Morning
Quarterback;"' Paul Mezzy, vice president,
Ogden Foods, Inc., Philadelphia, addressed
the delegates on the subject of competitive
bidding: "Is It Our Death Warrant;" Mrs.
Carol Walek, director, research and standards,
ARASERV, whose subject was "The
Predictable Slot Machine;" Richard Grossman,
vice president, The Walter Reade
Organization, Oakhurst, N.J., who in his
presentation, titled "Automatic People," ran
a series of slides depicting various vending
machine arrangements in theatres operated
by his company; and John C. Farrell,
President, Select Systems, Inc., Minneapolis,
Minn., spoke on the subject, "Using Available
Light."
Afternoon of First Day
The afternoon business session, on the
first full day was moderated by S. Charles
Bennett jr.. The Macke Co., Cheverly, Md.,
and featured the following speakers: Hal
Freeman, arena manager and executive vice
president, Philadelphia Blazers Hockey
Club, Philadelphia, whose subject was
"Client's View of Arena Feeding;" Frank
Rose, vice president, Harry M. Stevens,
Inc., New York, N.Y., who spoke on the
subject, "Intelligent Purchasing;" Julian
Lefkowitz, president, L & L Concessions,
Troy, Michigan, covered the subject, "How
Continued on page 28
peak performance. It may also be less expensive
in the long run because home-made
parts usually will not last as long as originally
manufactured parts. This is especially
true for today's higher amperage and electronically
controlled arc lamps.
-V
\^*'
Fig. 23
1 _--JIII
I--
Although many volumes have been written
on each of the foregoing subjects, I have
tried to cover many of the most troublesome
problems encountered in motion picture
projection and have attempted to show
how they can be simply corrected.
After all the aforementioned checks have
been completed successfully, and the booth
porthole glass and the lens have been
cleaned, it should be possible to present a
beautifully illuminated motion picture presentation
on a properly dimensioned screen
with a sharp, crisp, clear, focus.
If we have all of this, and combine it with
a flare for showmanship, we should provide
the comfortable surroundings and the commercial
value. And that, gentlemen, is show
biz!
BOXOFFICE:
(last of a series)
SUBSCRIPTION
ORDER FORM
325 Van Brunt Blvd., Kansas City, Mo. 64124
Please enter my subscription to BOXOFFICE.
D $10.00 FOR 1 YEAR
Outside U.
n $17.00 FOR 2 YEARS

MAC CONVENTION--
Continued from page 27
To Live With Restrictive Legislation;"
Murray Goldstein, first vice president.
National Food Distributors Ass'n, Baltimore,
Md., discussed "Profits Through Service;"
and Alan Kaplan, assistant general
counsel, ARASERV, whose subjects were
"Consumerism—The Public Is The Boss"
and "OSHA (Occupational Safety & Health
Act)."
Yezzi spoke on the use of the computer
to assist management in controlling food
and labor costs in the food service industry.
He emphasized the need for management
involvement in planning for the use
of data processing.
In extolling the virtues of the use of
automatic merchandise equipment in his
company's operations, Grossman said: "In
our situation we use automatic merchandise
to handle the slow periods and to maximize
the capacity volume where vending helps
eliminate the six-deep at the counter and
serves those patrons who will not wait."
Lefkowitz, addressing delegates on "How
To Live With Restrictive Legislation," cautioned
concessionaires that before doing
any remodeling or making structural
changes in their operations, they should
first consult their state and city health
agencies in order to make certain that they
K-'A L.^^...

—
FOOD SERVICE NOT FORGOHEN IN
Attractive stand design, ideal location can't help but boost food
REMODELING
Since the rebirth of the everpopular
Refreshment Service in the January
issue of The Modern Theatre, the
editorial space on this page has been used
to cast an informative glance at several
attractive and somewhat unique concessions
stand facilities currently in operation in
theatres across the United States. We continue
on the journey this month with an
inside look at the concessions operation
serving the newly remodeled Ritz 1 & 2
theatres in Belleville, 111.
Almost without fail, once a theatre patron
has exchanged his ticket for admission at
the ticket-taker station, his thoughts turn to
food, drink and the concessions stand.
Those officials principally involved in the
Ritz remodeling had this theory well in
mind when they strategically positioned
the concessions stand in the middle of the
outer lobby immediately inside the front
door. An incoming patron can't help but
notice the stand; he has to walk around it
to get to the downstairs auditorium
Ritz 1.
The two theatres share a common concessions
area.
sales at rejuvenated, expanded hardtop in Belleville, III.
Entering through a controlled
entrance, the theatregoer is greeted by a
custom-built, free-standing walnut-grained
counter. Constructed in the shape of a
hexagon,
the concessions stand serving the rejuvenated
Ritz theatres is equipped with
two separate refrigerated candy displays,
two tru-Temp popcorn warmers, and dual
International Carbonic soda dispensers.
An easy-to-clean tile surface covers the
floor area in the outer lobby around the
refreshment stand, facilitating clean-up
operations after each day's performances.
The sidewalls of the outer lobby are lined
with walnut-framed floor-length mirrors,
accented by a custom-built chandelier
suspended above the concessions and boxoffice
area.
The inner lobby features new automatic
National Vending machines, which help
alleviate over-congestion at the concessions
stand by providing an additional service to
patrons who voice displeasure at having to
stand in line at the refreshment counter for
extended periods of time, especially when
all they may want is a small soft drink Pictured above, two different views of the refreshment stand and attractive surroundings
or a candy bar. at the newly remodeled Ritz I & 2 theatres in Belleville, III. Constructed in the shape
Getting the most out of your conces- of a hexagon, the custom-built walnut-grained counter is located in the center of the
sions operation. That's what it's really all outer lobby just inside the theatre entrance. Floor-length mirrors line the sidewalls of the
about!
outer lobby, adding a feeling of depth and beauty to the lobby and concessions area.
BOXOFFICE :: May 21, 1973 29

OEIEIORS DIFIOM^
the greatest way eve
thought of to make
$60 an hour.
Nobody ever made
anybody unhappy by
handing them a 15

UA
1 2

EQUIPMENT & DEVELOPMENTS
Spot-Lite Glow-in-the-Dark Signs
Available From Conrad Industries
Conrad Precision Industries, Inc., has
announced the availability of a new and
enlarged catalogue featuring Spot-Lite®
glow-in-the-dark exit and safety signs.
Spot-Lite® Glo signs conform to all Occupational
Safety and Health Administration
specifications, but more importantly, they
will glow in the dark in the event of a power
failure caused by utility outages, fires or
any other type of emergncy. Spot-Lite®
Glo signs are processed on heavy duty phosphorescent
vinyl with pressure-sensitive adhesive
and can be affixed easily
to virtually
all clean surfaces, including painted con-
Crete, without the need for time-consuming
and costly mounting procedures.
Five New Wheelit Rolling Tables
Announced by Gruber Products Co.
Gruber Products Co. has announced the
availability of five newly designed Wheelit
rolling tables that will accomodate up to
a
150-lb. load.
The new line of rolling tables is human
engineered for greater stability and ease
of handling in the transportation and application
of most audio-visual and video tape
equipment.
Three of the five new models feature
two platforms of various height and size,
while two feature three platforms differing
in height and size. One of the twoplatform
models features a fold-down top
platform.
The five new Wheelits boast thick, sound
absorbing platforms to reduce vibration
noises associated with sound projection
equipment. Large rubber tires, ball bearing
rear wheels and anti-shimmy casters with
locks afford ease of handling over door
jams, up and down steps and around tight
corners. The frames are
heavy gauge tubular steel.
constructed
Model 900 Eight-Input Audio Mixer
Available from Electro Sound, Inc.
A new eight-input audio mixer has been
developed by Electro Sound, Inc., of Sunnyvale,
Calif.
The Model 900 is designed for high per-
of
Leaders in Changeable Plastic Letters
1319 W. 12th Place-Los Angeles, Calif. 90015
Phone (213) 747-6546
SIZES: 6", 8", 10", 17", 24"
COLORS: RED, BLACK, GREEN, BLUE
CLIPPED FOR STANDARD 7" O.C.
ALL STAINLESS STEEL CLIPS
FREIGHT ALLOWANCE
TRACK
Samples on
Request
East Coast Distributoi^CROWN MOTION PICTURE SUPPLY CO., Phone (212) 635-2564)
.CARBONS, Inc. 10 Saddle Road, Cedar Knolls, N. J. 07927.
^^^^^^
Xenon
See your
Theatre
Equipment
Dealer
for details
Jlo^^UUHe QGAj»04tl
COMPLETE
AUTOMAT/ON LINE OF
for Mini-Mult EQUIPMENT
'jndDrive.in Theatres
32 The MODERN THEATRE SECTION

formance and long term reliability.
According to Mort Fujii, vice-president
and general manager of Electro Sound,
"This new unit has a basic-eight input
capability, but can be expanded easily to
15 inputs by connecting two units together,
if desired."
Designated the Model 900 Mixer/ Amplifier,
the unit contains several advanced
features including front panel professional
quality attenuators; both an earphone jack
and VU meter for monitoring purposes;
a choice of plug-in boards for each input
in order to customize the unit for a particular
application; and a built-in l,OOOHz
tone generator used to set up the proper
operating
level.
its own separate plug-in amplifier, which
includes an output transformer to isolate
the model 900 from the output line.
New Miniature Golf Course Model
Unveiled by Lomma Enterprises
Lomma Enterprises, Inc., of Scranton,
Pa., producer of Lomma Championship
Miniature Golf courses, has unveiled its
newest model. Four Seasons.
R. J. Lomma, president of the firm,
states that the new course is made of top
grade exterior materials so it can be placed
outdoors if desired. The new course can
be purchased in either 9 or 18-hole models.
Four Seasons also includes a series of
theme courses and fairway lines with artificial
flowers to enhance the dreariest of
places.
Plans are presently underway at Lomma
for the sponsorship of an Indoor National
Tournament tentatively scheduled for next
winter.
Manufactured as the Detectit 400 Series,
the new unit is designed to detect bogus
bills immediately as the user routinely
makes change. In operation, a counterfeit
bill will fluoresce instantly when placed on
The front panel attenuators are of the
professional sliding type that provide an
immediate visual check on all eight input
settings. A ninth attenuator is for the master
output channel. This output channel has
Low Cost Counterfeit Bill Detector
Mounts Directly onto Cash Register
Detectit. a new, low cost counterfeit bill
detector that mounts directly onto the face
of most cash registers, is now available from
Bank Equipment and Supplies Co., Hempstead,
N.Y.
the register plate. Genuine bills will remain
subdued when placed under Detectit.
Detectit has a unique flexible design
which allows it to be mounted to any flat
Continued on page 34
ACADEMY AWARD WINNER!
Isioiil Worth buildin
le nSti^theatre around, i
*UltAa»^l^£^
th^Tie^ perfe

.
NEW EQUIPMENT AND DEVELOPMENT
Conlinui'd from page 33
surface without requiring screws. The 400
Series measures a compact 9% inches long
X 2!/2 inches wide x V/i inches deep and
has an attractive blue hammertone finish.
Sturdy, high quality construction plus a
long-life lamp asures many years of continuous
use. The units are fully warranted.
r^-
' ' !.a«iaM^
r
PRODUCTS
8108 CAPITOLA AVENUE
FAIR OAKS, CALIF. 95628
E
CARBON
SAVERS
Contact Your
Theatrical
Supply House
Easily Adaptable Thermal Shelf
Developed by MERCO Products
MERCO Products, Inc., of Eugene, Ore.,
has introduced a new Thermal Shelf designed
for pass window and serving line
operation.
The new unit offers a new approach to
eliminating moisture migration in baked
products and helps alleviate "cold plate"
problems. It is available in sections up to
18 feet in length and can be combined with
the company's Linear Infrared food warmers
to provide a totally controlled heat
environment.
The Thermal Shelf provides even, controllable
temperatures up to 180 degrees
Fahrenheit across its surface.
'Hot Popshop' Newest Popcorn Warmer
Introduced by Stein Woodcraft Corp.
Stein Woodcraft Corp. of Oceanside,
N.Y., has introduced the Hot Popshop, the
newest member in the firm's popcorn
warmer family.
The Hot Popshop is available in two
models—Space-Saver model 305 and Full
View model 405. The new warmers are
portable, allowing for easy movement, and
use less than three amperes in operation.
Both models plug into any 110-volt ac outlet,
are thermostatically controlled, and
feature a blower unit and stainless steel
body. Popcorn capacity is approximately
three pounds.
THEREAL THING...not a substitute!
% PURE original anhydrous*
Ffl!
assurespopcorn concessionaires
greater volume-profitperserving
• No water — No soggy popcorn
• No waste — No rancidity — No curd
• Does not need refrigeration
• 20% more volume per pound
• 34.64% more usable cc's per pound
• Excellent spreading quality
• Makes advance buttering possible
• Saves time — Speeds service
• Increases sales — Profits per pound
ordernow! OdeW's Anhydrous BUTTERfat
is available from authorized distributors . .
Coast to Coast — write for name of
distributor that is serving your territory.
OOai CONCESSION
M/UN OFRCE:
P.O. BOX 200
SPECIALTIES CO.
MILWAUKEE OFFICE:
1103 N. MAYFAIR ROAD
CALDWELl, lOAHO 83005
m 200-453-8522
MILWAUKEE, WISCONSIN S322S
IE: 414-774-8467

CONDENSED INDEX
OF PRODUCTS
ACOUSTICAL WALL COVERING
Soundfold, Inc
Page
ATTRACTION BOARDS & LETTERS
Bevelite-Adler Mlg. Co _ 5
Sign Products 32
BOXOFFICES
Selby Industries, Inc 20
BUTTERCUPS FOR POPCORN
Supurdisplay, Inc./Server Sales, Inc. 26
BUTTER OIL FOR POPCORN
Odell Concession Specialties Co., Inc - 34
BUTTER SERVERS
Supurdisploy. Inc./Server Sales, Inc 26
CARBONS
Lorraine Arc Carbons Div., Carbons, Inc. 32
CARBON SAVERS
Call Products
CONCESSIONS STANDS
Stein Woodrait Corp. ...
DRIVE-IN CAR COUNTER
Drive-In Theatre Mfg. Co 21
EPRAD, Inc 15
DRIVE-IN THEATRE DESIGN
Drive-In Theatre Mig. Co.
Selby Industries, Inc.
DRIVE-IN THEATRE EQUIPMENT
D & D Theatre Screens, Inc
Drive-In Theatre M^g. Co.
EPRAD, Inc. _
Projected Sound. Inc
Selby Industries. Inc
FILM CABINETS
Goldberg Bros. ..
FILM CEMENT
Fisher Mlg. Co.
FILM TRANSPORT SYSTEM
Drive-In Theatre Mig. Co.
FIREWORKS DISPLAY
Liberty Disploy Fireworks Co.
HEATERS, IN-CAR
EPHAD, Inc.
_.
16
34
23
21
20
24
21
IS
14
20
JUNCTION BOXES
Drive-In Theatre Mlg. Co 21
EPRAD, Inc 15
Projected Sotind, Inc 14
LIGHTING, DRIVE-IN THEATRE
Drive-In Theatre Mfg. Co.
MINIATURE GOLF COURSES
Lomma Enterprises. Inc.
PAINT FOR DRIVE-IN SCREENS
Drive-In Theatre Mfg. Co
Selby Industries, Inc.
Spatz Paint Industries. Inc
18
18
21
34
15
21
22
21
20
14
PAINT FOR SEATS
Spatz Point Industries, Inc 14
POPCORN EQUIPMENT AND SUPPLIES
Cretors

about PEOPLE /
DoM Campano & Associates, manufacturer's
representative for Takita Professional
Motion Picture products, has announced
the appointment of Cinecraft
International, Inc., as exclusive sales agent
for Takita throughout the world except for
Southeast Asia.
Cinecraft is planning a new sales campaign
to include exhibits and demonstrations
to acquaint its customers with the
Takita product line, which includes printers,
synchronizers, rewinds, animation stands
and slide printers. Takita products will be
available through dealers in various countries
to assure the Takita customer of local
service and technical assistance.
~L
and PRODUCT
WoMETCo Enterprises. Inc..
reports the
highest first quarter per share earnings, net
income and sales in the company's history.
Primary per share earnings soared to a
record 24.3 cents from the 19.4 cents recorded
during the same period a year ago.
up 25.3 per cent.
Net income in the quarter climbed to a
new high of $1,483,000, a 27.8 per cent
increase over last year's $1,160,000, while
sales rose 17.7 per cent to $27,989,000,
compared to $23,780,000 in 1972.
Wometco president Mitchell Wolfson attributed
results to gains in all of the company's
major leisure-time divisions—broad-
casting, soft drink bottling, vending and
entertainment.
"Our optimistic projections for 1973 are
being proven accurate. We continue to look
forward to record sales and earnings for
the remainder of the year," Wolfson declared.
Primary per
share earnings are based on
6,098,298. the average number of shares
outstanding during the period ending
March 24. The average number of shares
for the comparable period of 1972 was 5,-
994,527.
Optical Radiation Corp., headquartered
in Azusa, Calif., has announced the
appointment of John Wilkinson and Richard
Ur as company vice-presidents in charge
of engineering and administration, respectively.
BOXOFFICE-MODERN THEATRE
Send me more information about the products and articles checl

ADUNES & EXPLOITIPS
ALPHABETICAL
INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
FEATURE REVIEW DIGEST
SHORTS
RELEASE CHART
SHORT SUBJECT REVIEWS
REVIEWS OF FEATURES
SHOWMANDISING
IDEAS
J.
THE GUIDE TO m BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Marketing Students
Execute Film Bally
Students from a local high school marketing
class literally took matters into their
own hands in the planning and execution of
a thorough advertising effort for the film,
"The Mechanic," at the Odeon Theatre in
Sault-Ste.-Marie, Ont.
The class divided up into 15 groups
ranging in assignments from newspaper advertising
to the distribution of flyers at
the local Bon-Soo Carnival.
The student groups handling the newspaper
campaign visited the Sault Star and
worked with the paper's advertising personnel
to create newspaper ads for the
film. The students also arranged for an
ad insertion in the personnel column of
the Shoppers' News. The ad read: ME-
CHANIC WANTED. CALL 253-0012.
The number listed was that of a pay phone
located in the theatre lobby. The ad ran
three days and received 560 responses.
When the number was called, the reply
at the theatre was: "Need body work, see
'The Mechanic' at the Odeon Theatre."
An article also appeared in the teen
section of the Sault Star along with a
photograph of some of the students who
participated in the promotion.
Students from one of the marketing class
groups also were responsible for obtaining
valuable radio and television time for
the purpKJse of promoting the movie.
Permission was granted by the local
police department for a "shoot out" staged
in front of the theatre. The event was
covered by three of the local media. Film
of the event also was used for a television
commercial.
Five thousand flyers were distributed at
the Bon Soo Carnival by girls decked out
in black leather jackets with "The Mechanic"
written on the back.
Stickers with the film title and a mysterious
number written on them were passed
out at the high school by one of the groups.
On a specially selected date, a number was
called each hour over the public address
system. Individuals owning a sticker containing
one of the lucky numbers were
awarded a free pass to see "The Mechanic"
at the Odeon Theatre. Banners, stills and
posters were created by the students and
placed in strategic locations around the
school. In addition, banners and flyers were
distributed to other high schools in the
area.
WB Comedy Caper Draws Publicity
Attention in Host of U.S. Locations
Stix, Baer & Fuller, St. Louis' leading department store, alloted window display
space recently for the promotion of Warner Bros.' exciting new release, "The
Thief Who Came to Dinner." The display featured still photographs, posters
and chess sets, which figure prominently in the comedy caper. In addition,
16mm film clips taken from the movie were shown on a continuous basis in
the store's stationery-chess department.
Promotions for the Warner Bros, comedy
caper, "The Thief Who Came to Dinner,"
starring Ryan O'Neal and Jacqueline Bisset,
continue unabated as the exciting new film
makes its way across the country.
Radio station KSEL in Lubbock, Texas,
challenged its listeners to crack the safe in
the Showcase Cinema's lobby. On display
along with a complete set of dining room
furniture, the safe contained a diamond
ring valued at $150 donated by a local
jeweler. The first person to open the safe
during the contest won the ring and a
one-year pass to the theatre.
In St. Louis, Schnuck Supermarkets installed
automated rear-screen slide projection
units in all of its 18 outlets. Various
35mm color transparencies depicting scenes
from the movie and playdate credits were
projected in each of the self-contained units.
The comedy played locally at the Crestwood
and Village theatres.
Stix, Baer & Fuller, St. Louis' leading
department store, set aside a space in the
BOXOFFICE Showmandiser :; May 21, 1973 71 —
store's extensive chess department for the
continuous showing of special 16mm clips
taken from the movie. A major window
display, indoor displays throughout the store,
print advertising and a saturation radio spot
campaign also were employed on behalf
of the Warners hit. The store also hosted
two morning showings of "Thief" at the
Crestwood and Village.
S.F. Radio Station Sponsors
Midnight 'Fingers' Sneak
Popular San Francisco radio station
KSAN involved itself in a busy week-long
promotion campaign featuring spots, karate
demonstrations and prizes to go along with
the local playdate for Warner Bros.' explosive
film drama. "5 Fingers of Death."
Ten extra-long promo spots were read
live by station disc jockeys, who, having
seen the film previously, were able to ad
lib enthusiastically about its great entertain-
Continued on next page

i a
,
,^
p.romo
i luaaetd
Ross Hunter's musical production, "Lost
Horizon," was the subject of one of the
largest national promotions in television
history the week of April 23, as the top
four NBC-TV daytime programs spotlighted
the film.
News of the Columbia Pictures release,
aimed at the big Easter holidays moviegoing
market, was tied in with the awarding of
guest tickets to contestants on Baffle; Hollywood
Squares; Who, What & Where
and Three on a Match.
The twenty on-the-air promotions, complete
with visual and audio credits, registered
a total of 125 million viewer impressions
over the five-day period.
on
res
MY HOW TIME FLIES . . .
Pretty Debbie Turner, who was six when she performed in 20th Century Fox's
"The Sound of Music" 10 years ago, paid a recent visit to G. Fox & Co., a department
store in Hartford, Conn., as part of a promotion tied to the re-release of the
Academy Award-winning film and its playdate at the Elm Theatre in West Hartford.
The store offered 1,000 free tickets for a special showing, marking a salute to Boy
Scouts and Girl Scouts in the area.
Fingers' Sneak—
Continued from preceding page
ent appeal. The station gave over 3,000
)mplimentary tickets to its special midnight
•eview at the mammoth Fox Warfield
heatre hosted by top deejay Bob McClay,
ho presented door prizes to lucky winners.
A martial arts demonstration was given
i-stage before the screening by members
: the Karate Ways schools of Oakland
id San Mateo, Calif. Five-day karate
5urse and gis (karate uniforms) were
varded to 10 individuals.
ob as Salaried Reviewer
Attracts 'Soylent' Critics
Over 1,000 college students from schools
iroughout New York City recently at-
;nded a special screening of Metro-Goldyn-Mayer's
"Soylent Green" as part of
"Cinema Critic" contest sponsored by
idio station WXLO.
Following the screening, contestants were
iked to write and tape a three-minute reew
of the movie. A talented field of
3ung film critics was to be narrowed
3wn to six finalists as determined by a
inel of judges including noted film critic
idith Crist. The author of the review
ilected as the best by the panel of judges
as to receive a 10-week summer contract
salaried film reviewer at WXLO.
Mice' Characters Visit
Ichools, Shopping Areas
Three theatre arts majors and their dictor
from American River College visited
^mentary and nursery schools and shoping
centers in the Sacramento, Calif., area
in an effort to build enthusiasm for the
performance of "Alice's Adventures in
Wonderland" at ABC's Capitol 2 and State
1 theatres.
The collegiate volunteers didn't go as
themselves, however; rather as Alice, the
White Rabbit and the March Hare, three
of the primary characters in Lewis Carroll's
best-loved children's classic.
Letters containing playdate information
were sent to Parent Teacher Associations
and nursery schools in the area.
The group also appeared at the two theatres,
welcoming patrons, autographing leaflets
and leading the young theatregoers in
children's games.
The campaign was organized by Robert
McFarland, manager of the ABC Capitol
Theatres.
r/;(s
,'
Warner Bros.' "Steelyard Blues" received
a big publicity break in Toronto, Ont., when
radio station CHUM decided to carry a
display for the movie on the cover of its
widely read Top 40 chart. Over a quarterof-a-million
copies of the youth-oriented
publication are distributed weekly to record
stores throughout the Toronto area.
Don Walls, general manager of Dubinsky
Theatres in Des Moines, Iowa, killed two
birds with one karate chop in a promotion
for the engagement of Warner Bros.' explosive
drama of the Oriental martial arts,
"5 Fingers of Death."
Radio station KFMG, which sponsored
a special midnight show on a Friday at
the Galaxy Theatre, distributed 500 tickets
good for admission the following night to
another midnight show, a sneak preview of
"5 Fingers of Death."
A demonstration by members of a local
karate school was staged prior to the midnight
preview, and all the KFMG disc
jockeys were on hand to participate in the
festivities.
ui-.^i^.y appeared In the entrance way to the Capitol Theatre in
Kingston, Ont. as part of a vivid, eye-catching house promotion for the movie,
"Deliverance." The canoe mounted over the boxoffice features the title of the
attraction, while the two mounted against the sidewalls carry the names of the
film's two stars, Burt Reynolds and Jon Voight.
;nt,
-ra-
eat-
— 72 BOXOFFICE Showmondiser :: May 21, 1973

—
—
'^^XHIBITOR HAS HIS SAY
'Sound of Music'
Sold Out Again
"Sound of Music" (20th-Fox) had
already played here for four days in
October to a sold-out house, and it just
did it again for three more days!
L. F. ADAMS
The Cinema
George Town, British
BUENA VISTA
West Indies
Snowball Express (BV)—This is a good
family film that adults and children both
can enjoy. The response from the public on
the opening night was great and nobody
that came was disappointed. Played it Friday
and Saturday. Weather: cool and
cloudy.—Jay Taylor, Paramount Theatre,
Farmville, N. C. Pop. 5,500.
CINERAMA RELEASING
Kill, Kill, KiU (CRC)—This wild and fast
moving show was very well received. It's
good for a small town. We played it Friday,
Saturday and Sunday in rainy weather.
A. W. French, Broadview Drive-In, Morganfield,
Ky. Pop. 5,000.
COLUMBIA
The Burglars (Col)—This is really full of
action, but we had a small-size crowd because
of rainy weather. We played it Friday,
Saturday and Sunday.—A. W. French,
Broadview Drive-In, Morganfield, Kentucky.
Pop. 5,000.
Cisco Pike (Col)—This is actually an excellent
film, with Gene Hackman his usual
self and Kris Kristofferson doing a top job.
We could have easily heard two more of his
terrific songs. Photography was terrific, but.
as a whole, not appealing to the masses, I
guess, because we had a poor turnout.
B. J. Towriss, Capitol Theatre. Princeton,
B. C. Pop. 3,000.
METRO-GOLDWYN-MAYER
Bomber (MGM) — Raquel
Kansas City
Welch, Kevin McCarthy, Helena Kallianotes.
Curling and ultra cold weather didn't
keep them away from Raquel. She's much
better in this film than previous ones. The
racing was well done. This is a small town
picture for sure. The title is perfect.—^B. J.
Towriss, Capitol Theatre. Princeton. B. C.
Pop. 3,000.
Bomber (MGM) — Raquel
Kansas City
Welch, Kevin McCarthy, Helena Kallianiotes.
Ideal for a small town. Good business.
Played Fri., Sat. Weather: Snow, ice and
cold.—^Terry Axley, New Theatre, England,
Ark. Pop. 3,000.
Travels With My Aunt (MGM)—This
movie is for the sophisticates. It really is a
very funny movie. Maggie Smith was tremendous
in it and. although our attendance
was not what we expected, our patrons
loved it. Perhaps it needed more promotion.
The weather was good.—James M. Mullikin,
Crossroads Twin Cinemas, Lexington, Kentucky.
NEW WORLD
The Harder They Come (New World)
They were asking for this one for weeks before
we played it. We had packed houses
three days, playing it on Thursday, Friday
and Saturday. Weather: warm.—L. F.
Adams, The Cinema, George Town, British
West Indies. Pop. 10,000.
20TH CENTURY-FOX
The French Connection (20th-Fox)—An
excellent film, but we had it booked and
pulled, etc., and just got it too late after
the excitement had completely worn off.
Too bad. Turnout was not good because
we had it too many days, but Gene Hackman
sure is tops. Played Tuesday thru Saturday.—B.
J. Towriss, Capitol Theatre,
Princeton. B. C. Pop. 3,000.
The Poseidon Adventure (20th-Fox)—We
booked this movie directly after it had
played ten weeks. Now in its fourth week
here it is breaking all our previous records.
This will be one of the strongest movies of
the year and with its PG rating it is acceptable
to more groups. Hollywood should give
us more like this one.—James Mullikin jr..
Crossroads II Cinema, Lexington, Ky.
40503.
WARNER BROS.
The Thief Who Came to Dinner (WB)—
A good, well-made film. Those who came
seem to like this picture, but business was
only fair. This is the first Warner Bros, film
played here in many months that hasn't performed.
Weather: cold. Played Friday thru
Thursday.—Dick Peterson, Crocker Theatre,
Elgin, 111. Pop. 60,000.
What's Up, Doc? (WB)—This is
a hilarious
story and showed great photography.
It was well worth the splicing required for
our print. We played it Friday, Saturday
and Sunday in wintry weather.—Colin Mac-
Rae, Chief Theatre, Sedan, Kansas. Pop. 1,-
800.
'Trinity'
Draws
Good Turnout
"They CaU Me Trinity" (Avco Embassy)
brought a good turnout for a
delightful small town western. It was
so funny, lovely country and the two
sheriffs were perfect brothers—a great
twosome. Our patrons love to laugh
and laugh they did. We played it Sunday
and Monday.
B. J. TOWRISS
Capitol Theatre
Princeton, B. C.
Write—
TO:
YOUH REPORT OF THE PICTUHE YOU
HAVE JUST PLAYED FOR THE
GUIDANCE OF FEUOW EXHIBITORS
— Right Now
The Exhibitor Has His Say
BOXOFTICE, 825 Van Brunt Blvd.,
Title
Comment
Days of Week Ployed
Weather
Title
Comment
Days of Week Played
Weather
Title
Comment
Days of Week Played
Weather
Title
Comment
Days of Week Played .
Weather
Exhibitor
Theatre
Town
Kansas City. Mo. 64124
Company
Company
Company
Company
Population
State
BOXOFFICE Showmandiser :; May 21, 1973 — 73

675
BOXOFFICE
BAROMETER
This chart records the performonce of current attractions in the opening week of their first runs in
the 20 liey cities checlced. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. G>mputation is in terms of percentage in
relation to normal grosses as detennined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combinotion bills.)
1^^^

Ik n u
An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and minus
signs indicate degree of merit. Listings cover current reviews regularly. © is for CInemoScope;

REVIEW DIGEST
AND ALPHABETICAL INDEX ft Very Good; + Good; - Fair; — Poor; = Very Poor. In the summory ++ is roted 2 pluses, — as 2 minuses.
E
s
3 S !
4563 Lady Caroline Umb (123) Hi ..UA
4536 Lady Sings the BIges (144) M Para
4589 LAmDur (90) C Altura
4564 Last Tango in Paris . . UA
(129) D
4548 Life and Times of Judge Roy Bean,
Tlie (120)

^1
ii
E e
«ii
i^
O .E
Eg
CO ^
O -
©"^ 0"
j^i
i
fa
s
^
I
i
©
Iso
o
0"
"i
^5
¥
©2
1^
o
: e
s 1
!ci o 00 "t oj
1^
©
g
!sg
© 0-
ui be
: i
'-'
£
p3
«t: o lis
-a r t
wja
.e
SI
« tf

ON
i" e
i|s
o u a
a
o •*
c ..O
So =
I'-
o a
2 go
^
l^
^1^
< i-5
iio
;Eo
;SE
' s
! a
Si
r-o
1 O.S

s s ai
u g

•
(Krrnch
I
(95)
I
nosf
.
Dec
.
10 BOXOFFICE BookinGuide :: May 21, 1973
Mar
.
.
.
.
Aug
.
.
.
Rtt. Date
kCE INTERNATIONAL
5Race Drivin' Woman
(90) Ac. May 73
Joy Wllkeraoo, Mike Motley
KLTURA
3Under Milk Wood (90) F.. Mar 73
pPliedrt (90) Tragedy. Mar
. 73
laiiKiiage)
i-L'Amour (90) C. .Jun 73
4kMERICAN CINEMA
3Man from CloYer Grove, The
C..Feb73
Marie, Paul Winchell
^Never Look Back
(88) Ac. .Mar 73
-SMatter of Winning
(84) Adv. ..Jun 73
:harles f. bailey films
tJCruel and Unusual Punishment
(. .) b&w Jan 73
CAMBIST FILMS
©The Crazies (103) ..Ho. Mar 73
CINE GLOBE
SHoneycomb (90) D Dec 72
. .
Geraldine Chaplin, Per Oscarsson
CINEMA 5
OCesar and Rosalie (110) C. Dec 72
( rrench-language)
Tres Montand, Romy Schneider
©State of Siege
(120) Pol. Apr 73
CINEPIX
3 Love in a 4-letter World
(..) Sex D.. Oct 72
Michael Kane, Andre Lawrence
©Roommates . . . Here and Now
(•)
D..N0V72
Daniele Oulmet, Chantal Itcnaiid
©Loving and Laughing
(..) C..Feb73
Andre Lawrence, Sue Helen Petrie
©Amorous Headmaster
(..) Sex C. Jan 73
Die Soltoft, Orlta Norby
©Lustful Vicar (..) Sex C. Jan 73
Jarl Borssen, Magall Noel
©A Very Private Party
(..) Sex C. Mar 73
Nathalie Naubert, Jean Coutir
©Phobia (..) D..ABr73
Antiiony Beckey, Ingrid Brett
©Sensuous Sorceress
(..) Ho.. Jun 73
I»iii.se Marleau. Daniel Pllon
DANISH FILM INST.
Give God a Chance on Sundays
(94) D. May 73
Ballad of Carl-Henning, The
(104) D, .May 73
DONALD DAVIS PRODUCTIONS
©Here Comes That Nashville
Sound (84) CM.. Oct 72
Ranrty Boone. Sheb Wooley
ELLMAN ENTERPRISES
©Alabama's Ghost (93) Ho.. Nov 72
rhri=to[)her Brool^s
©The Beast & the Vixens
(80) Ad. Apr 73
Jean (Gibson
©Hot Connections (87) Sex. May 73
Billy Busy. Talle Cochrane
©Godmonster (95) Ac- Ad. Jun 73
E. Kerrigan Prescott
©Moonfire (96) Ad. Jul 73
Rifh.-ird Rgan. Rnnnv I.iston
ENTERTAINMENT VENTURES
©Bummer! (98) Ac. .May 73
KIpp Whitman, Connie Rlrlcliland
©Flesh and Blood Show, The
(95) Ac-Ho..Jun73
FALCON FILMS
©The Stepdaughter (86) ... Mar 73
Monle Bilk. (Tirls Hubbell
FILM VENTURES INrL
©The Warriors Ac. .Nov 72
Mark Damon. Barbara O'Nefl
GAMALEX ASSOCIATES, LTD.
©House of Terror (90) Sus..Dec72
Jennifer Bishop. Arell Blantnn
r.ATEWAY FILMS
©Cross and the Switchblade.
Tbe (106) Rel..Nov72
©Confessions of Tom Harris
(90) Bio. Jan 73
©Late Lii, The (119) Rel..Mar73
Anne Baxter. Steve Forrest
©Ballad of Billie Blue
(107)
SENENI FILMS
Rel..May73
^JBIood Orgy of the She-Devils
(73) Ho. Jan 73
IJIa ZatHirIn, Tom Pace
BDoll Squad (..) A. Mar 73
Michael ^n-jara. rr-nnclne York
;OLDSTONE FILMS
^War Devils (99) Jan 73
Oiiv Madison Van Tennev
MISCELLANEOUS
Rel.
Dati
©Born Black D . .
Nov 72
©Slaughter Hotel ( . . ) Ho .. Dec 72
Klaus Kinsky, .Marg,aret Lee
HAMPTON INT'L
©How Did a Nice Girl Like You
(88) C. . Dec 72
Barbl Benton. Hampton Fanclier
©Island of Lost Girls
(85) At.. Mar 73
Brad Harris
©The Gorilla Gang (89) . . May 73
Albert Ueven. Uschl Glas
©Naked Evil (80) Ho.. May 73
Anthony AInley, Suzanne Neve
©The Halfbreed (90) ..W. Jun 73
Lei Barker, Pierre Brice
©The Aranda Intrigue (118) Aug 73
Alain Noury, Doris Kunstmann
©The Blue Bordello (92) ...Sep 73
Judy Winter, Werner Peters
JACK H. HARRIS
©Bone (95) D. Jan 73
Yaphet Kntto. Andrew Duggan
©Hungry Wives (89) ..Ho.. Feb 73
©Schlock (SO) Satire. Apr 73
HEMISPHERE PICTURES
©Devil's Nightmare (90) Ho Dec 72
Erik Blanc, Jean Servals
©Doctor in Trouble (90) C. Dec 72
I,eslle Phillips, Robert Morley
©Assault (90) Sus..Mar73
Siizy Kendall. Frank FInlay
©The Young Seducers
(80) Sex D.. Apr 73
Kvelyne Traeger, Ingrid Steeger
©Sahena (90)
©Bed Career
. . Sex D May 73
(86) ..Sex D. May 73
HOLLYWOOD INT'L
Great Massage Parlor Bust
(85) Sex C. Nov 72
Sexual Sensory Perception
(90) Sex Doc. .Dec 72
Diary of a Stewardess
(85) Sex.. Jan 73
The Young Passions
(84) Sex D.. Feb 73
Orgy American Style
(94) Sex.. Mar 73
Love On Wheels (75) ..Ac. Apr 73
HORIZON FILMS
3 On a Waterbtd (80) Nov 72
©Indian Raid, Indian Made
(SO) Sex Farce. Mar 73
©Miss Leslie's Dolls
(85) Sex-Ho. .Mar73
Salvador Ugarte
©Stepdaughter, The
(86) Melo..Mar73
Mnnie Ellis. Chris Hubbell
©Zaat (100) SF-Ho..Mar73
Dave Dlckerson. Sanna RInghaver
©Female Moonshiners
(87) Sex D. Apr 73
IMPACT f\lMS
©Black Fantasy (78) . D . Nov 72
. .
Jim rnlllcr. Bllle Flwallnl
INDEPENDENT-INT'L
©Blood of Ghastly Horror
(..) Ho..Dec72
John Carradinc, Tommy Kirk
INDEPIX RELEASING
©Scream Bloody Murder
(93) Sus..Jan73
Fred Holbert, Leigh Mitchell
©World's Greatest Lover
(57) C..Mar73
Stan Ross, Mandn Miller
INT'L PRODUCERS CORP.
©The Contract
(85) Seac Melo..Sep72
Bruno Pradel, CSiarles Bouthwood
©Exchange
Student
(90) ® C. Oct 72
l/iiils De Fiines. Martlne Kelly
LEISURE MEDIA
©I Love You Rosa (90) D. Feb 73
(Hebrew-language)
MIchal Bat-Adam
LEVITT-PICKMAN
©Heat (100) Satire. .Oct 72
Sylvia Miles. Joe Dallesandro
LIMA PRODUCTIONS
©Little Miss Innocence
(79) Sex. Jan 73
©Wet Lips (80) Sex. Jun 73
L.T. FILMS
©Steel Arena (99) ...Ac. Mar 73
Dusty Ru8.sell, Laura Brooks
©Truck Stop Woman ( . ) . . Aug 73
MAGUS FILMS
©The Corruptor ( .,) Ac-Ad.. Oct 72
©Virgin Planet SF-Sex .
MANSON DISTRIBUTING
Dec 72
.
ReL Date
MENTOR
©Walls of Fire (121) Doc.. Apr 73
WILLIAM MISHKIN
©Fleshpot on 42nd St.
(81) Sex D. May 73
MULTI-PIX, LTD.
©Love Minus One (94) . . D
. . Feb 73
Jill Janssen, Mark Bond
NEW LINE
Eyes of Hell (82) . . . Ho-C. .Dec 72
©Medea (110) D.. Dec 72
NEW YORKER FILMS
The Flavor of Green Tea Over
Rice (115) C..Feb73
©Painters Painting (116)
(part biw) Doc. .Apr 73
Priest and the Girl, The
(87) D . . Mar 73
Paulo Jose, Helena Ignez
Soleil-0 (104) D.. Apr 73
NOR'WEST PROD.
©Alaska, America's Last Frontier
(110) Doc. Oct 72
©Trail of the Wild
(75) CD-Ad.. May 73
PACIFIC INrL
©Vanishing Wilderness
(90) Doc. Jan 73
PARAGON PICTURES
©The Aspbyx (98) ® ..Sus..0ct72
Robert Stephens, Rol>ert Powell
©Kill Me With Kisses
(100) C Nov 72
Nino Manfred), Ugo Togmzd
©When Women Played Ding Dong
(95) C..N0Y72
Nadia Casslnl, Howard Boss
©Terror In 2-A (91) ..Sus..J»n73
Raf Vallone. Ai^elo Mantl
©She'll Follow You Anywhere
(92) C. Mar 73
Keith Barron, Kenneth Cole
©Million Dollar Ransom
(99) Ac..Hay73
Robert Woods. John Ireland
©Commando Attack
(92) AC May 73
Mlchflpl Rennle. Bob Sullivan
PATHE
Hunger for Love (75) ...D.. Mar 73
PREMIER PRODUCTIONS
©Private Parts (86) Ho. Oct 72
^vn Ttnvmen, Lucille Benson
PYRAMID ENTERTAINMENT
©Closest of Kin (86) ..Sex.. Oct 72
Jay Scott, Maddle Mapiire
©Convicts' Women (82) Sex.. Nov 72
Harvey Cross. Ralph Walmn-Ieht
©The Black Bunch (78) Sex.. Dec 72
(!ladys Bunker. Betty Barton
©Heterosexualis (76) ..Sex. Dec 72
Caleb Ooodman, Donna Melissa
©Dr. Carstairs' 1869 Love Root
Elixir (88) Sex.. Jan 73
Marsha Jordan, Lucy Ellers
©Keys (75) Sex.. Jan 73
Barbara Mills, Ann All
©Roadside Service (75) Sex. Jan 73
Carolynn Willis, Deedee Bryson
©Slavery 1973
(105) Sex Doc. Apr 73
R. A. ENTERPRISES
©Sins of Rachel
(94) Sex Melo..Mar73
Ann Nohle. Bruce Campbell
SCA DISTRIBUTORS
©Class Reunion
(85) Sex Melo Oct 72
Marsha Jordan, Sandy Cary
©The Snow Bunnies
(85) Stx Melo.. Oct 72
Msrtrha .Tordan. Sandy (iry
SCOTIA INT'L
©Baby, The (85) Sus . . Apr 73
Anianette Comer, Ruth Roman
SCREENCOM INTERNATIONAL
©Love, Swedish Style
(83) C..Mar73
SHERMART DISTRIBUTING
©Wild Honey (95) . . .Sex. .
SOUTHERN STAR
PRODUCTIONS
©Brother on the Run
73
(90) Ac. Mar 73
Terry Carter, Gwen Mitchell
SUN INT'L
©Brother of the Wind
(87) Doc. Jan 73
THEO. HOLCOMB
©Russia (108)
TRANSVUE
Doc. May 73
©Premonition (90) ... Sus .. Sep 72
C?arl Crow, Tim Ray
©Rainbow Bridge (108) M.. Sep 72
Mm\ Hendrli. Pat Hartley
SROUP 1 FILMS, LTD.
©Sex and the Ohice Girl
Challenge, The
©Incredible
(95) D . . Feb 73
French
D . 72
TRICONTINENTAL
Alliance for Progress
?)The Deoraved ( . . ) D . . Dec 72 (80) S«x..0ct72 Michael Oalg, Bra Reml
Oorard Moulet. Caasandra Mary WartUnfton, U.t Korl
MARON
SRoom of Chains ( . ) . . .
Alllwn Taylor. Frank Martin
©Ciao, Manhattan
(108) Polit..Feb73
9Ub Your Alley (. .) . .C..Dec72 (90) Biog. D, .Apr 73 TWi NATIONAL
Frank Corsentlno. Hall
Riiie Sedgwick. Roger Vadim ©Women of Stalaj 13
3PeoDer & His Wacky Taxi MATURE PICTURES
(92) Ad. Oct 72
(..) C Jan 73 ©High Rise (66) Feb 73 Sally Mar. Perry Page
John Astln. Frank Sinatra jr.
Tamie Trevor. Richard Hunt WALTER READE
4ALLMARK RELEASING
M.B. PRODUCTIONS
Ten From Your Show of Shows
^Tlie Last House on the Left
©Devil in Miss Jones, The
i2) C. Feb 73
(91) Sus..No»72 (74) Sex F.. Mar 73 .^I'i Ctesar. Imogen* (>oca
©Cops and Robber? ( . ) .
COMING RELEASES
AMERICAN INTERNATIONAL Paper Moon (102) C..S465
©Camllle D .
Ryan O'Neal, latum O'Neal
©The Parallax View
©Heavy Traffic (..) An C. Aug 73 ^Varren Beatty
Phase IV
Nigel Davenport, Michael Murphy
AVCO EMBASSY
©Soul of Nigger Charlie W.
Fred Williamson. Denlse Nicholas
©Day of the Dolphin, The D
©Tales That Witness Madness . . D .
.
George C. Scott, Trlsh Van Devere
Kim Novak, Georgia Brown
©Underground Man, The My..
BUENA VISTA
©The Island at the Top of the 20th CENTURY-FOX
World
SF
©Blackfather
Ac
©The Love . C ©The Emperor of the
Bug Rides Again .
©Robin Hood An
North Pole Sus.
l.ee Marvin
Voices 0* Peter Ustinov,
©Gordon's War 0.
Terry-TtMmias
Paul Wlnfleld
©A Son-in-Law for Charlie
©Mikey & Nicky
McReady
C .lohn Cassavetes. Peter Falk
Bob Crane, Barbara Rush
©The Paper Chase
Timothy Bottoms
The Plot Spy.
Candlce Bergen, Jacqueline BIflset
CANNON RELEASING
©Seven Ups, The 0.
©Sam's Song Is Just Another
Roy Schelder, Tony Ija Blanco
Song (90) D ©Cinderella Liberty (..) D.
James Caan. Marsha Mason
©Seven Days Too Long (87) . . D
©Conrack (. .) "
©What Next? (85) Sex Jon Voiglit
©Hex (..)
©The White Whore and
Kdlh Carradine,
the Bit Players D
Scott Glenn
CINEMATION
UNITED ARTISTS
©Paperino (..) D.
©Billy Two Hats
Irene Papas, Florlnda Balkln
Gregory Peck. Deal Arnai jr.
Savage Abduction (..) ..Ac-Melo ©Canterbury Tales (..)
W
.
C
Tom Drake, Joseph Turkel
Hugh Griffith
CINERAMA
©Chosen Survivors SF-Ho.
©Graveside Story Sus .. 148
Vincent Prke, Gloria 8^vanson
©The Pyx Ho.
Karen Black, Clirlstopher Plunmer
COLUMBIA
©Last Detail, The D
Jack Nlcbolson, Otis Young
©National Health or Nurse
Norton's Affair (..) C.
Lynn Redgrave
©The Golden Voyage of Sinbad
John Phillip Law, Caroline Munro
©Souvenir D .
Joanne Woodward, Sylvia Sidney
©The Way We Were D .
Barbra Streisand. Robert Bedford
METRO-GOLDWYN-MAYER
NATIONAL GENERAL
Executive Action ( . . )
Hurt Lancaster. Will Oeer
©A Man Called Noon (. .)
Richard Crenna. Stepiien Boyd
©A Man to Respect ( . ) .
. . Ac . . Aug
Kirk Donglas
©Maurie (..) D.. Aug
Bemie (^ey. Bo Svenson
PARAMOUNT
©The Conversation
Gene Hackman
©Don't Look Now D..
Julie Cnirlstle, Donald Sutherland
©The Great Gatsby D
All MacGraw. Robert Bedford
©Hit
Billy Dee Williams, Richard Pryor
C\Mt Gorman, Joseph Bologna
©Electra Glide in Blue (. .) Ac .
.
Robert Blake, Billy Bush
©Gawain and the Green Knight ...
©Harry Never Holds Sep 73
James Coburn, Michael Sarrazln
©The Offence
^'^
( . . )
Sean Connery, Ian Bannen
©The Outside Man
Jean-1/iuls Tilntlgnant. °- ;; ;
Ann-Margret
©White Lightning D
.
73
Burt Reynolds
UNIVERSAL
©Breezy
"•
William Holden, Kay Lenz
©Charley Varrick (P)
.
Ac
Walter Matthan, Joe Don Baker
©Guns of a Stranger (. .)
Marty Robblns, Chill Wills
©Midnight Man D..
Bint Lancaster
The Naked Ape .-•
Johnny Crawford, Victoria Principal
©Ssssssss
Ho.
Dirk Benedict, Strother Martin
©The Sting
.Cr.
Paul Newman, Robert Redford
©Sugarland Express, The C.
Goldle Hawn, Ben Johnson
©Alien Thunder Hi .
©The Golden Years C
Ruth Gordon
©Deadly Honeymoon
(..) Ho..Aug73
Dack Rambo, Rebecca Dlanna Smith
©The Outfit ( .
. ) Aug 73
Roiiert Duvall. Karen Black WARNER BROS.
©Westworld (..) Aug 73
Yul Brynncr, Richard Bcnj.imin ©Deranged
D..
Mason Holt
©Dracula Is Dead ... and Well
and Living in London Ho,.
Christopher Lee, Peter Oushing
©Eliza's Horoscope CD. 018
©The Exorcist Sus..
Ellen Burstyn, Max ron Sydow
©Freebie and the Bean C.
Alan Arkln, James Caan
©Mackintosh Man, The D..
Paul Newman, Dominique Sanda
©Mame M.
Lucille Ball. Bea Arthur
©0 Lucky Man
Malcolm McDowell, Rachel Roberts
©Portrait of an Honest Cop
Paul Newman, Robert Redford
©Riata
W..
Richard Harris, Bo Hopkins
©The Short and Happy Life
of the Brothers Blue W.
Jack Palance. Tina Aumont
©Sono Sato lo
©W. W. and the Dance Kings . . D .
Burt Res-nolds

Opinions on Current Productions
^EATUHE REVIEWS
Symbol © denotes color; © CinemaScope; '^ Panavision; ® Technirama; ® other anomorphic processes. For story synopsis on each picture, see reverse side.
THE NEPTUNE FACTOR M
*4""""^
20th-Fox (2921) 97 Minutes Rel. June '73
The ocean is regarded as the last unexplored frontier
on earth and Sanford Howard's production of "The Nep- ,
tune Factor," subtitled "An Undersea Odyssey," indicates
that the '
depths hold many beautiful and mysterious wonders.
Topped by a cast headed by four name actors, the
Canadian-made adventure should ring up healthy grosses
as one of 20th Century-Fox's major summer releases.
The picture was one of six discussed recently in the
company's series of marketing seminars. Exhibitors are
therefore aware of what aids are available to help sell
the film, while innumerable tie-ins are obvious. As
directed by Daniel Petrie, the Jack DeWitt script concerns
the efforts to locate an undersea lab which has been
swept to the bottom of the sea by an earthquake. Ben
Gazzara is the commander who leads the search operations,
having his own ideas on priorities. He adopts a
Southern drawl while co-star Yvette Mimieux uses a
Canadian inflection. The story isn't necessarily the thing,
since the actors and the plot have to take second place
to the creatures around them. It isn't a large scale epic,
but rather solid family entertainment in a good oldfashioned
manner. A Quadrant Films, Ltd./Bellevue
Pathe, Ltd. film, Panavision and DeLuxe Color.
Ben Gazzara, Yvette Mimieux, Walter Pidgeon, Ernest
Borgnine, Chris Wiggins, Donnelly Rhodes.
-;,
^l
—

'
.
FEATURE REVIEWS Story Synopsis; Exploifips; Adiines for Newspapers and Prograrr
THE STORY: "The Soul of Nigger Charley" (Para)
After the CivU War, ex-Confederate Col. Kevin Hagen
kills everyone in the small town which refused him food
for his men. Only survivor is young Kirk Calloway, orphaned
in the raid. The boy and big George Allen are found /g2)
by Fred Williamson and D'Urville Martin. The legendary .
\)
Williamson learns that Hagen is catching black people -
to be used as slaves in a Mexican fort rvm by Gen. Hook,
who leads a community of Southern aristocrats. The fouiblacks
find a settlement of ex-slaves and Quakers, who
are warned by Sgt. Joe Henderson and Denise Nicholas
of Hagen's impending raid. Hagen is driven off and
Henderson killed. Williamson decides to steal the $100,000
in gold which Hagen is to bring to Hook, and bargain
for the slaves. Mexican bandit Pedro Ai-mendariz jr. and
men become allies in retuin for the gold. Hagen is killed
and Nicholas, who falls in love with Williamson, dies.
EXPLOITIPS
The songs heard in the film ("Sometime Day" and
"Morning Comes Around" sung by Lou Rawls) are available
on MGM Records. Play up the Williamson name and
the emphasis on fast western action. Arrange tie-ins with
archery dealers (George Allen uses a bow and arrow).
CATCHLINES:
Nigger Charley Is on the Loose Again. And This Time
He's Got His Soul Brothers With Him. Watch Out . . .
Nigger Charley Is a Western With Soul.
THE STORY: "The Offence" (UA)
Sean Connery is a veteran London detective investigating
a series of child molestings. When little Maxine
Gordon disappears, Connery finds the frightened child
near hysterics in the woods. Businessman Ian Bannen,
picked up as a prime suspect, is beaten so severely by
Connery that he's rushed to the hospital. Suspended,
Connery recalls some of his many cases—crimes of
violence which have left their mark on him. He argues
with wife, Vivien Merchant, accusing her of being insensitive
to his suffering. Then he's brought back to headquarters
when Bannen dies. Superintendent Trevor
Howard questions Connery at great length. Connery 's
brutal nature, his lack of respect and his obsession with
punishment becomes evident. Finally, Connery tells the „„j^
truth to an associate—Bannen had revealed his own ^„, b
perverted background while insisting on his innocence, mis r
Connery had confessed his nightmares and self- doubts
but Bannen's taunting had driven him to violence. He
destroyed the one man who could have helped him.
EXPLOITIPS:
Stress that Connery is here in a different guise, not a
sup>erhero but an anti-hero. Arrange police tie-ins.
CATCHLINES:
After 20 Years, What Detective-Sergeant Johnson Has
Seen and Done Is Destroying Him . . . The Case Would
Reveal the Truth About Everything, or Something Like
the truth.
THE STORY: "Wedding in White" (Avco)
Canada during World War II was a place where patriotism
and a respect for the military was highly regarded.
A veteran of the First War, Donald Pleasence
proudly acts as a guard at the prisoner of war camp.
Wife Doris Petrie is under his thumb, as is daughter
Carol Kane, a slow-witted 16. When son Paul Bradley
comes home on leave, he brings buddy Doug McGrath
along. Kane goes out with her self-centered friend Bonnie
Carol Case as Bradley and McGrath go drinking with
Pleasence, old friend Leo Phillips and the latter's long
time lady friend, widowed Christine Thomas. Later,
drunken McGrath attempts to make love to Case and is
rebuffed. He forces himself on Kane and then quickly
leaves with Bradley. Outraged, Pleasence refuses to believe
Kane when she becomes pregnant, even when Petrie
reminds him that she had been pregnant when they wed.
Phillips agrees to save Kane's honor by marrying her, to
Thomas' regret. Drunkenly, Phillips weds the girl.
EXPLOITIPS:
Mention the two Canadian Film Awards, for Best Picture
and to Doris Petrie as Best Supporting Actress. Tie
up with bridal shops of the more liberal sort. Play up the
talent involved which also did "Goin' Down the Road."
CATCHLINES:
^N''-
This Is the Happiest Day of Her Life . . . Winner of \^'
Two Canadian Film Awards.
.Dec
.Dec
Det
.Dp
L
THE STORY: "The Neptune Factor" (20th-Fox)
Beneath the Atlantic, an ocean lab is home base for
a group of scientists and aquanauts studying undersea
life. When an earthquake cuts the lab loose from the
mother ship, The Triton, rescue attempts begin. Biologist
Yvette Mimieux is in love with Dr. Michael J. Reynolds,
trapped below with Stuart Gillard and Mark Walker.
Ex-Commander Ben Gazzara, a Southerner, is called in
to captain the submersible The Neptune. As Dr. Walter
Pidgeon anxiously awaits news aboard ship, Gazzai-a
begins a final search with aquanauts Ernest Borgnine
and Donnelly Rhodes and Mimieux. Gazzara refuses to
take unnecessary risks, since no one can be sure that the
men are still alive. Mimieux looses the sub from its
support cable and, after several near-fatal brushes, the
four find the wreckage of the lab. Walker sacrifices himself
so that Reynolds and Gillard can escape from a
school of eels.
EXPLOITIPS:
Pox has tie-ins with Metaframe, the leading manufacturer
of aquaria and tropical fish accessories; Healthways,
manufactm-ers of diving equipment; and especially
Rolex Watches, used exclusively in the underwater scenes.
Rolex has a TV ad campaign plugging the film.
CATCHLINES:
Wherever You've Been—This Is Where You've Never
Been Before . . . The Most Fantastic Undersea Odyssey
Ever Filmed.
THE STORY: 'Kid Blue" (20th-Fox)
In 1902, inept train robber Dennis Hopper leaves his
gang to pursue respectability. He gets a job with barber
Emmet Walsh in Dime Box, Texas, where the Great
American Ceramic Novelty Co., run by Clifton James, is
the town's leading business. Mean Sheriff Ben Johnson
makes things tough for Hopper, but kills bully Claude
Starrett jr. to save him. Hopper's only friends are eccentric
preacher Peter Boyle, hard-working WaiTen Gates
and Lee Puixell, the latter's wife. Gates, a romantic,
encourages Hopper while Pur cell eventually seduces him.
Prostitute Janice Rule, an old friend of Hopper, arrives.
Promoted to a good job by James, Hopper is nearly killed
by Oates when the affair with the by now pregnant Purcell
is discovered. Disgusted, Hopper decides to rob James'
payroll. Indian ally Jose Torvay is killed by Johnson.
Hopper uses Boyle's aerocycle (a flying machine), but
finds a horse the best means of escape from Johnson.
EXPLOITIPS:
In honor of the town in the film, set up Dime Boxes
to benefit local charities, at various outlets around town.
Play up the music and title song by Tim Mclntire and
John Rubinstein. Print promotional literature in blue.
CATCHLINES:
Sometimes You Can't Win for Losing . . . Kid Blue
Was the Last of the Great Outlaws, or Was He?
THE STORY:
"Extreme Close-Up" (NOP)
In Los Angeles, KBLA newscaster James McMullan
investigates the invasion of privacy prevalent in today's
society. With cameraman James A. Watson jr., he interviews
Al Checco, who sells snooping equipment. An
inveterate girl-watcher, McMullan finds his voyeuristic
interests aroused and uses a telescope to spy on his
doctor's nurse after peeping in on the activities of his
neighbors. One of his prime subjects becomes actress Bara
Byrnes, whose sexual interests bear watching. His relations
with wife Kate Woodville become more satisfying
to her and merely mechanical to him. McMullan spies
on a young couple
(Lynn Kimball and Glenn Jacobsen)
making love at a pool and is nearly caught by a uniformed
guard. With an infra-red lens, he watches a
teenaged couple one night. The series on snooping over,
McMullan makes love to Woodville—unaware they're
being watched.
EXPLOITIPS:
Use current headlines about Watergate and similar
events as promotional pegs. Contact outlets selling bugging/snooping
equipment for tieups and in-lobby displays.
Camera stores should be cooperative.
CATCHLINES:
The Invasion of Personal Privacy Is Everybody's Right.
Take Advantage of It. . . . There's a Little Bit of Peeping
Tom In All of Us. Some People Just Work Harder At It.
BOXOFnCE BooKnGuide :: May 21, 1973

t theatre
: 30?: per word, miniinuin $3.00. CASH WITH COPY. Four consecutive insertions for price
9. When using a Boxoiiice No., figure 2 additional words and include SOt additional, to
:ost of handling replies. Display Classified, $25.00 per Column Inch. CLOSING DATE:
y noon preceding publication date. Send copy and answers to Box Numbers to BOX-
E, 825 Van Brunt Blvd., Kansas City, Mo. 64124. No commission allowed.
HELP WANTED
[NG THEATHE CIRCUIT has mansition
open for experienced person,
available in western New York
Replies confidential. Apply with
e resume to Boxolfice, 2936.
tJY" MIAMI BEACH: Theatre monxperienced,
top salary. Phone or
^sume to: Ira Grabow, 1865 79th
;ausway, North Miami Beach Fla
4-5457.
FRE MANAGERS AND MANAGJ^
ES wanted. Excellent opportunity
ancement. Apply Armstrong Thecr-
O. Box 337, Bowling Green, Ohio
hone (419) 352-5195.
> REPS: All new Automated Box-
;ee Boxoffice, 5/14/73) some equiptxperience
preferred. Adult and
operation contacts very helpful.
'e program for right people. Send
with full information. Automated
e, 8748 Holloway Drive, Los An-
^alilornig 90069.
LGEH
FOR LARGE busy Connectie-in.
Starting salary to $10,000 for
an. Write in confidence to P. O.
8, Parcel Post Station, Milford,
16460.
>MAN FOR THEATHE SUPPLY. Kany
area. All replies confidential,
e, 2950.
POSITIONS WANTED
[MAN'S JOB. Experienced, person-
Ds Angeles area. Reply Boxoffice,
LENS REPAIR
Bpoir all Cinemascope and prime
Low prices on request. Boxoffice,
mSINESS STIMULATORS
3 CARDS, $5.75M, 1-75. Other
available. Off-On screen. Novelty
1263 Prospect Avenue. Brooklyn,
irk. (212) 871-1460.
attendance with real Hawaiian
Few cents each. Write Flowers of
670 S. Lafayette Place, Los An-
;alif. 90005.
3 CARDS DIE CUT. 1-75, 1500
ation. Different color, 500 in each
3. $5,75 per thousand. Premium
B, 339 West 44th St., York, New
0036. Phone: (212) CI 6-4972.
MISCELLANEOUS
^ORES: Commercial and Display.
s $1.00. Buckeye Fireworks, Box
cron, Ohio 44301.
AGE SPACE AVAILABLE CHEAP in
rheotre district. Shipping and inif
needed by top notch expermovie
and television personnel.
Enterprises, 5315 Clarendon Ave.,
n, N. Y. 11203.
>LETE THEATHE UST of the entire
States including AJoska and Haomes
complete in hard cover with
name, address, city and stale, zip
'wner or affiliate, and number of
Also have some information for
. List for United States, $200.00.
Canada, $175.00. Send check or
order to Theatre Information, 2012
3d, Suite 2, Pueblo, Colorado,
FILMS WANTED
DISTRIBUTION COMPANY inter-
1 new product. Have cOsh. Box-
S48.
TICE :: May 21, 1973
EQUIPMENT FOR SALE
REBUILT . . . Simplex XL, Century
booth, all makes, models. Boxoffice, 2867.
35MM PROJECTION BOOTHS FOR THE
ECONOMY MINDED EXHIBITOR. COM-
PLETE. $1,500.00, Boxoffice, 2840.
DE VRY 35mm. One pair semi-portable
projectors, complete with electric changeovers,
small arc lamps, all in good condition.
Perfect for screening room or mini
theatre. $1,250.00. B. Wise, 6014 St. John
Drive, Alexandria, Va. 22310. (703) 971-
5976.
CENTURY G mechanisms, 4" lens
mounts, water-cooled gates, beautifully
rebuilt, $1,750.00 pair; Century intermiltents,
rebuilt, $95.00; Neumade motorized
rewind table, foot control, large reel
"ED: Experienced Theatre Manager
30r or drive-in theatre. Growing
circuit offers group in-
,
pension and annua! bonus plans
tion to salcn-y and advancement
nities. Send references with photo
Mr. Arthur Stein, jr.. Central
heatre Corp., 700 Paramount Bldg.,
lines, Iowa 50309. Immediate emit
holders, $175.00. What do you need? STAR
available.
CINEMA SUPPLY, 217 West 21st St., New
York 10011.
PAIR STRONG Futura II lamps, like
new, with reflectors. Strong Bi-Power 90-
135 amp. rectifiers. Universal Theatre Supply,
4207 Lawnview, Dallas, Texas (214)
388-1550.
SPECIAL GUARANTEED QUALITY CAR-
BONS. 9 X 20 - $58.00 per case. 7 x 14
IKW - $30.00 per case. Minimum order,
10 cases. Write to: Marble Carbons, P.O.
Box 90133, Nashville, Tenn. 37209. Or, call
Ron Hardaway, person-to-person, collect:
(615) 383-9671.
COMPLETE BOOTH. Pair Super Simplex,
Simplex Sound, soundheads. Strong Utility
Lamps, Rectifiers, Speakers, Regular &
Scope lenses, automatic rewind, perfect
shape, $1500.00. New popcorn machine,
$350., Jetspray Machine, S250.; Box 1420,
Sandusky, Ohio 44870.
FOR SALE: 2 Ashcraft Super Cinex; 2
Ashcraft Cinex 170; 2 Strong Excelite 135;
4 Ashcraft (Super Power) SR-S85. Boxoffice,
2945.
MUST SELL BEFORE June 15. Theatre
being demolished. 600 seats plus Simplex
sound and projectors. Sign letters, ticket
machine. Make offer as is. Can be seen
in operation. Upper New York state. (518)
235-3279 or 235-1803.
HORTSON I6mm professional projector
with intermittent movement. Set up for use
with Arc or Xenon lamp. Price includes
reel arms, base, amplifier and lens.
$1250.00. CTineVision. 206 14th St., N. W.,
Atlanta, Ga. 30318 (404) 874-2952.
move-
HEW SUPER SIMPLEX intermittent
ments. Call (415) 863-4954 or write Boxoffice,
2951.
HOUSE REELS: Goldberg cast aluminum,
$3.00 each. Neumade 8 reel cabinets,
$50.00. Super Simplex double system projector,
$900.00. Pair Simplex Acmes, complete,
$850.00. (212) 924-5303 or (212) 375-
375-0207.
EQUIPMENT WANTED
USED EQUIPMENT bought and sold.
Best prices. Texas Theatre Supply, 915
So. Alamo, San Antonio, Texas 78205.
Pair 4-tube rectifiers. Also pair used
scope lenses. Boxoffice, 2934.
WANTED FOR RESALE: Seats, projection,
curtains, ticket registers, etc. Will
remove. Boxoffice, 2935.
CENTXraY W17 or WI7A amplifier in
good condition. Tanner Theatres, Vandalia,
Illinois. Phone 283-0707.
FILMS
FOR SALE
I6mm FILMS. Postcard brings bargain
list. Ingo Films, P.O. Box 143, Scranton,
Pa. 18504.
16mm FAMOUS CLASSICS. Illustrated
catalog 25c. Manbeck Pictures, 3621-B
Wakonda Drive, Des Moines, Iowa 50321.
MARQUEES, SIGNS
Designed, Engineered, Built. Erected,
Mcdntcdned on Lease or purchase plan.
Bux-Mont Electrical Advertising Systems,
Horsham, Pa. (215) 675-1040.
CLEflRIHG HOUSE
THEATRES FOR SALE
FOR SALE1 Excellent adult theatre building
in Moline, 111. Terrific value at $75,-
000.00. Write Midwest Theatres, 8816 Sunset
Blvd., Los Angeles, Ca. 90069 for information.
YOU'LL BE IN SHOW BUSINESS IF YOU
CALL JOE JOSEPH. The Worlds Largest
Theatre Brokers, 214-353-2724. Box 31406.
Dallas 75231.
THEATRE A, Evansville, Indiana, and
Theatre A, Fort 'Wayne. Both excellent
profit making properties. Call Larry Aiken,
1 (812) 425-4407.
210 CAR DRIVE-IN in fastest growing
tourist area in western Arkansas. Room
tor expcnsion. Only theatre within 35 mile
radius. Illness and retirement reason for
selling. Write Boxoffice, 2926.
540 SEAT INDOOR, 53 x 85. Population,
3600. Charles Marshall, Columbia, Kentucky.
FOR SALE: Conventional and Drive-in
theatres. New Mexico. Excellent family
operation. Boxoffice, 2927.
FOR LEASE OR SALE: Indoor theatre,
fully equipped, seating 750. On busy thoroughfare.
Savannah, Georgia. Very reasonable
rental. Contact B&B Theatres, 427
Beaumont Ave., Charlotte, N. C. 28205.
400 SEAT, fully equipped, building and
real estate. Owner wishes to retire. County
seat. Herbert H. Bonilas, Chinook,
Montanct 59523.
THEATRES GALORE! Both Deluxe. Indoor
and drive-in. South Texas. $350,-
000.00. ALSO Drive-In, De Leon, Texas,
$15,000.00 down. ALSO; Indoor near Dallas,
$5,000.00 down. ALSO: Texas' Panhandle,
Drive-In $15,000.00 total price.
ALSO: for lease, $200.00 month, indoor
in Vivian, La. JOE JOSEPH, Box 31406,
Dallas 75231.
DRIVE-IN, sale or lease. Midwest Kansas.
Terms available. Boxoffice, 2943.
OKLAHOMA INDOOR: 400 seat theatre.
County seat town's only theatre. Good
schools and churches. Located on shore
of large lake. Price to pay out in three
to four years. Take less for cash. Write
M. J. Dowling, Box 471, Eufaula, Okla.
74432.
VERY
FIRST
Pasadena,
PROFITABLE
RUN
California
Population, 120,000
$40,000 Down, Assume
Note for
Principles
Balance
Only.
Call (213) 272-1730 or
Write Boxoffice, 2947
450 SEAT INDOOR THEATRE. Excellent
condition. Includes large apartment.
$15,500.00. Phone (316) 325-3292 or write
Box 93, Neodesha, Kansas.
POPCORN MACHINES
ALL MAKES OF POPPERS, caramel corn
equipment, floss machines, sno-ball machines.
Krispy Kom, 120 So. Halsted, Chicago,
111. 60606.
DRIVE-IN THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAI.: Ten
Day Screen Installation. (817) 642-3591.
Drawer P, Rogers, Texas 76569. In Canada,
contact local General Sound & Theatre
office or (506) 657-6220.
THEATRES WANTED
DRIVE-IN THEATRES WANTEDI Boston
based theatre circuit seeks to accmire
drive-in theatres anywhere in U. S. TOP
DOLLAR PAID! Write Boxoffice, 2750.
WANTED TO BUY OR LEASE: Indoor or
outdoor. Contact Mike Kutler, 2108 Payne
Avenue, Room 212, Cleveland, Ohio 44114.
(216) 696-4110.
CENTRAL ILUNOIS: Wanted to lease indoor
and/or outdoor (option to buy).
Chuck Thomas, Delavan, 111. 61734. (31)9)
244-7445.
WANT TO RENT THEATRE FAMILY OP-
ERATION, WESTERN WASH. (206) 743-
0B52.
THEATRES FOR LEASE
TWIN THEATHE LOCATION FOR LEASE
in tourist haven Gettysburg. Five million
tourists annually. Principles only. Write
Boxoffice, 2949.
THEATRE SEATING
THEATRE CHAIR UPHOLSTERINGI Any
where, finest materials. LOW prices. Custom
seat covers made to fit. CHICAGO
USED CHAIR MART, 1320 So. Wabash,
Chicago, 60605. Phone: 939-4518.
SPECIAUSTS IN REBUILDING CHAIRS.
New and rebuilt theatre chcrirs for sale.
We buy and sell old chairs. Travel anywhere.
Seating Corporation of New York,
247 Water Street, Brooklyn, N.Y., 11201.
Tel. (212) 875-5433. (Reverse charges).
FIBST CLASS REBUILDING since 1934.
Arthur Judge, 2100 E. Newton Ave., Milwaukee,
Wisconsin.
NEW ENGLAND SEATING 4 CON-
STRUCTION CO., INC. 15 years experience
covering the USA. Reconditioned
used chcrirs. On location refurbishing.
Specialists in installation and staggering.
Sewn seat covers, all makes. Complete
line fabrics and vinyls. Entire theatre
equipment available. Call collect (617)
442-3830, 33 Simmons St., Boston, Mass.
02120.
SUBSCRIPTION ORDER FORM
BOXOFFICE
825 Van Brunt Blvd.
Kansas City, Mo. 64124
Please enter my subscription to BOX-
OFFICE. Enclosed is my check or money
order
n I
for:
YEAR $10
n 2 YEARS $17
Outside U. S., Canada and Pan
American Union, $15.00 per year
Theatre
Street
Town
Zip
Code
Position
State

.
lllANKS
ffiS'SS&c?
WmYOlJH
WORIDPRIN^
Toronto, CANADA
-CEDAR BRAE
WKTWOOD
SvT^OWN. COUNTRY
Plus 2 drive ins and
TvllNClNtWAHAMaTON
STARTSnJNL§
BUFFALO WUlTlPlt
ROCHESTER
SYRACUSE
ALBANY PAULTIPLE
TOLEDO, OHIO
HONOLULU MULTIPLE
SnGHAW, ALABAMA
STARTSJUNlJi
DAILASMULTIPLE
MlANTAMULTjm,,^^^,,
i
*"'*
^.&S^.^H^mJ^
THETHWLL
(including =11 key.)
NEVILLE BRAND
JAYROBINSON
LYNN BORDEN
......PAUL^m AsshUnlloft'l''"'"'"''-
.JOE SOLOMON ««»«"» ,„„A«»"0«"««"»» »"'°" *^-
,.,S0U1»SIKEI
Distributed by
fonfore o)fro)(Q
ggfJIoRE MULTIPLE
STARTS JUNI?0
i^^ENGlANDMULTlPLE
DETROIT MULTIPLE
\NDJANAPOUS
PARAMOUNT DENVER
WASHINGTON D.CMULTIPU
STARTSiULYi
STARTS JULY n
CHICAGO MULTIPLE
. ->»Rlvd
• Los Angeles- calif.
9000 Sunset Blva.
eARRY POLLACK
• (213)272-9262
BOOK IT NOW! CALL . .
ALBANY/BUFFALO: MINN/ /ACHEM; ATLANTA: TOM LUCY; BOSTON: HARVEY APPELL; CHARLOTTE: L. A. IRLAND; CHI-
CAGO: BILL LANGE; CINCIN ' "I- MILT GURIAN; CLEVELAND: BILL ANDREWS; DALLAS: FRED BEIERSDORF; DENVER: JAY
O'MALIN; DETROIT: MARTIN F; INDIANAPOLIS: TOM GOODMAN; LOS ANGELES: JERRY PERSELL; MEMPHIS: HARRY
HAMMOND; MILWAUKEE: BILL . OE; MINNEAPOLIS: LeROAY SMITH; NEW ORLEANS: MAMIE DUREAU; OKLAHOMA CITY:
HARRY McKENNA; OMAHA/DES vMFS: !Z SOKOLOF; ST. LOUIS: GEORGE PHILLIPS; SAN FRANCISCO: HARPER PAUL
WILLIAMS; SEATTLE/PORTLAND: r ^f*' =LI; WASHINGTON, D.C.: ROSS WHEELER.