Boxoffice-July.08.1974

A rich beach bum and a clown pull off 

the most spectacular gem heist in history! 

CARUTH C. BYRD PRESENTS 

?^--^ \u 

t'-^mm 

STAR OF INDIA 

Starring 

ROBERT CONRAD 

DON STROUD • DONNA MILLS 

B Producer CARUTH C. BYRD 

Producers J. SKEET WILSON & CHUCK COURTNEY 

Music Composed and conducted by PHILLIP LAMBRO 

3ctor of Photography MICHEL HUGO • Screenplay E. ARTHUR KEAN 

Directed by MARVIN CHOMSKY 

A CARUTH C. BYRD PRESENTATION

HOWCO INTERNATIONAL 

proudly 

PICTURES 

CHARLES 6. 

congratulates 

PIERCE 

on being nonied one of the outstanding 

"PRODUCERS OF THE YEAR" 

by the 

ROCKY MOUNTAIN MOTION 

PICTURE ASSOCIATION

7Ae7iiôftAel?MLOnPictu^/nduSt>i^ 

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U L Y 8, 19 7 4 

IT 

WITH AN EYE ON THE FUTURE 

TAKES a heap of effort 

to make a 

business grow, which is just what is 

taking shape in developing new attendance 

marks across the country as summer 

begins. This came into view during 

May, continuing and increasing in June 

and now giving further evidence of bonanza 

grosses and extended runs for tlie 

apparent big hits and then stepping up 

as new releases join the lineup. 

Adding to this revelation of the upswing 

is the increased volume of merchandising 

given the pictures, before, 

during and after their runs get going. 

Hardly an avenue of promotional activity 

is being overlooked, extending through 

the opening runs and carrying into the 

subsequent situations. All media—newspapers, 

television, radio, personal appearances 

of stars and leading cast members 

—are being used. Promotion tie-ins with 

merchandise displays in store windows 

and in shop interiors are reaching alltime 

highs. 

Theatre runs are being moved from 

long key openings into neighborhood 

houses on the order of saturation bookings, 

thus maintaining and adding to the 

cumulative effect of the basic "want-tosee" 

build-up this develops. And another 

plus is thus attained—playing the pictures 

out—in theatres and delaying, if 

not eliminating, their too-early push onto 

television screens. Instead, promotional 

plugs for theatrical product are approaching 

an all-time high that is expected 

to continue through the summer, 

at least. 

Not to be overlooked in this upsurge of 

theatre attendance is the greatly improved 

and varied output of product that has 

given exhibitors much to work with and 

which they have been carrying forward 

in their communities. Cooperation here 

by distributors' promotional field forces 

have been far above the so-called "norm." 

That these co-ops will be continued 

into the fall and winter months is clearly 

evident by the preparations announced 

for showmanship seminars are already 

underway and set to be carried forward 

throughout the remainder of this year. 

Along with this there are those—frequent 

of late— "surprise" pictures that 

are developed into hits. 

Encouragement to showmanship takes 

a variety of forms, whether instituted on 

the national scale by the film companies 

or at the local level by exhibitors. Exchanges 

of information thereon enhance 

the chances for mutual benefit therefrom. 

This has been shown by the improvements 

gained thereby, resulting 

from exhibitors and distribution fieldmen 

jointly cultivating better rapport 

with the newspaper fraternity. 

Just this past month, a forward stride 

was taken in this direction by the independent 

and circuit exhibitors in Dallas. 

Headed by Francis Barr of ABC Interstate 

Theatres, this committee brought 

about an exemplary improvement in the 

makeup and content of the amusement 

pages in the Dallas Times Herald. One 

factor was to remove the cluttering up 

of these pages with a miscellany of ads 

for restaurants, hamburger joints, night 

clubs, etc. With the improvement in the 

general make-up of the amusement 

pages, there now is room for news items 

concerning movies and the personalities 

who make and appear in them, engendering 

increased reader interest. 

Under the direction of Don Baker, 

Loews vice-president and chairman of the 

national NATO advertising committee, 

similar moves are being taken in other 

areas around the country. 

There are other encouraging signs that 

point to an uptrend in moviegoing, but 

they should not be limited to the big centers. 

The smaller towns play an important 

role in cultivating the moviegoing 

habit. They should not be left out of producer-distributor 

consideration and cooperation 

in the provision of a sufficiency 

of product for their needs and 

through earlier availability (well before 

being parceled out to television) to develop 

a steady flow of patronage for the 

future. 

Q^/kif^

Corwin, Greenfield to Be Honored 

At NATO Seven-State Convention 

MILWAUKEE—Sherrill C. Corwin will 

be the first recipient of the Distinguibhed 

Exhibitor of the Year Award and Leo 

Greenfield is to be honored as Distribuuon 

Man of the Year at the seven-state regional 

NATO convention here July 14-17, according 

to Ben Marcus, general convention 

chairman. 

In addition, the four-day convention program 

at the Pfister Hotel will offer "a 

package that can't be beat," Marcus said: 

"A special Monday night (15) showing of 

Paramount's 'The Dove,' the story of a 

teenager who sailed around the world alone; 

a gala industry parting following the showing 

of 'The Dove'; a Tuesday (16) 2 p.m. 

demonstration of Universal's Sensurround 

system that simulates the aural and vibratory 

effects of an earthquake for use in 

that company's picture 'Earthquake'; business 

sessions that deal with many worrisome 

trade practices—bad prints, 90/10 deals, 

front money, guarantees, no looks, fourwall 

deals, availabilities and deals." 

Exhibitors from Illinois, Iowa, Michigan, 

Minnesota, North Dakota, South Dakota 

are expected for the event for which registration 

starts Sunday (14). Convention fees 

are $50 a couple and $35 single. Reservations 

should be made as soon as possible at 

the Pfister Hotel and Tower, Wisconsin at 

fields and who in their day-to-day lives 

prove themselves humans and humanitarians. 

I am extremely pleased that in exhibition 

we have a Sherrill Corwin whom 

I believe to be more than qualified to be 

the first recipient of the award." 

Corwin is chairman of Metropolitan Theatres, 

one of the West Coast's leading 

circuits comprising 45 conventional and 

drive-in theatres. He is also vice-president 

and director of KAKE Television and 

Radio, Inc., Wichita, Kas., which operates 

UHF TV and AM radio stations in Kansas. 

He also is a director of Union Bank and 

serves as a board member of the Executive 

Life Insurance Co. of New York and Beverly 

Hills. He has served two terms as president 

of Variety Clubs International and be- 

CORRECTION 

The phone number in the ad on the 

front cover of the June 24, 1974, issue of 

BOXOFFICE was incorrect. The correct 

number for Harnell Independent Productions 

in Atlanta is: 

(404) 256-3464 

Sherrill Corwin 

Leo Greenfield 

came a director of Theatre Owners of 

America in 1948. He was TOA vice-president 

1951-1952 and assistant to the president 

1964-1965. When TOA merged with 

Allied States Ass'n of Motion Picture Exhibitors 

to form the present National Ass'n 

of Theatre Owners in January 1966, Corwin 

was named president-elect. He served 

as NATO president through 1967, then became 

chairman of the board and served 

there until November 1969. He continues 

to serve as a NATO board member and 

also as member of the executive committee. 

He long was on the board of trustees for 

the Will Rogers Hospital and Research 

Center at Saranac Lake, N.Y.. and is a 

director of Motion Picture Pioneers, an 

Jefferson Street. 

organization dedicated to the care of indigent 

and disabled members of exliibition 

Regarding Corwin's selection as ihe first 

and distribution. Corwin and his wife Dorothy 

person to receive the seven-state organization's 

Los Angeles and Palm Springs. 

live in 

Distinguished Exhibitor of the Year 

Award, Marcus said, "We have far too long Their children are Bruce, president of 

overlooked our own. We have failed to Metropolitan Theatres Corp., and Mrs. 

honor exhibitors who are leaders in many Irving Fuller. 

"As vice-president and general sales 

manager for Warner Bros., Leo Greenfield 

has been a significant factor in that company's 

production and release of quality 

motion picture," said Marcus. "It was this 

factor that made us feel that Leo Greenfield 

merited the Distribution Man of the 

Year Award." 

Greenfield, who comes from a family of 

motion picture exhibitors, is a graduate of 

St. John's College of Arts and Science, at 

which university he also attended law school. 

After service in the U.S. Navy in World 

War II, Greenfield joined Universal Pictures 

as salesman in New York City and 

a 

was awarded his first exchange managership 

in Albany in 1951. 

He left Universal in 1954 to become 

district manager for Buena Vista Films in 

Cleveland and eventually went on to become 

Western division manager, then vicepresident 

and general sales manager during 

his 13 years with that company. 

Greenfield then joined Columbia Pictures 

as special roadshow sales manager for 

"Funny Girl" and "Oliver" before accepting 

the position of vice-president and general 

sales manager of Cinerama Releasing 

Corp. In 1969, Greenfield joined Warner 

Bros, in his present position. 

'Harrad Summer' Rights 

To Cinerama Releasing 

LOS ANGELES— Distribution rights to 

"Harrad Summer," sequel to "The Harrad 

Experiment," have been acquired by Cinerama 

Releasing Corp., it was announced 

by Joseph M. Sugar, CRC president. "The 

Harrad Experiment" was one of CRC's top 

grossing films of 1973. 

Sugar said that "Harrad Summer," a 

Dennis F. Stevens—Cinema Arts Production 

film, will begin its national release 

around August 15. The feature follows four 

Harrad students during their summer vacations 

when they test the open sexual philosophy 

of Harrad in their hometowns. 

" 'Harrad Summer,' " noted Sugar, "continues 

the Harrad phenomenon begun with 

the Robert Rimmer novel, which has been, 

since its publication in 1965, one of the 

most widely read books, on or off campus. 

Last year, the film version of 'Harrad Experiment' 

added a new dimension to the 

Harrad story. 'Harrad Summer' will be yet 

another significant chapter in the history 

of Harrad." 

Two "Harrad Experiment" stars, Laurie 

Walters and Victoria Thompson, will continue 

in the sequel film, joined by Richard 

Doran and Robert Resier. Comedy is a 

major facet of "Harrad Summer" and two 

key roles are played by comedians Bill 

Dana, making his film debut, and Marty 

Allen. Also featured is Emmaline Henry, 

with Steven H. Stern directing from a 

screenplay by Mon Thaw and Steven 

Zacharias. 

Julius Sprechman Leaves 

Embassy to Form Own Firm 

NEW YORK—Julius Sprechman, vicepresident 

and member of the board of directors 

of Avco Embassy Pictures Corp., 

has resigned from the company, as of June 

30, to enter independent production. William 

E. Chaikin, new Avco Embassy president 

succeeding Joseph E. Levine, has engaged 

Sprechman as production consultant 

for the company for one year. 

Operating under the banner of Sprechman 

Associates, Inc., Sprechman has four 

properties under option from Avco Embassy, 

which has first refusal on the distribution 

rights. The properties are "The Dream 

Merchants" by Harold Robbins, "The 

Beauty Trap" by Jeanne Rejaunier, "The 

Day They Shook the Plum Tree" by Arthur 

H. Lewis and "When the Lion Feeds" by 

Wilbur Smith. 

WB Appoints John Wholley 

To High European Post 

NEW YORK—John Whalley has been 

named production coordinator of Southern 

Europe for Warner Bros., it was announced 

by Robert H. Solo, vice-president 

of foreign production. Whalley has held a 

similar position with Columbia Pictures for 

.several years and is one of the most experienced 

international production executives 

in Europe. 

He assumes his new duties Monday (15), 

headquartering in Rome. 

BOXOFFICE :: July 8, 1974

ALL SMILES—Frank Sinatra, a 

staunch supporter of Variety Clubs International, 

accepts a clieck for $55,- 

000 for tlie Desert Health Center 

Foundation in Palm Springs, Calif., 

from Mrs. Mike (Binnie Barnes) Frankovich, 

wife of the president of Variety 

International. The foundation administers 

funds to the Martin Anthony Sinatra 

Medical Education Center, named 

for the entertainer's late father. 

'Black Harvest' Will Be 

First for Carson-Paro. 

NEW YORK—The first film of Carson- 

Paramount Productions, recently formed by 

TV star Johnny Carson and Paramount 

Pictures, will be "Black Harvest," an ABC- 

TV Movie of the Week for the fall. The 

announcement was made by Bud Austin, 

executive vice-president of Paramount Television, 

and Michael Donohew, vice-president 

and general manager of the company. 

Carson, chairman of the board of Carson- 

Paramount Productions, which headquarters 

at Paramount Studios, said that "Black 

Harvest" is the start of a major program 

for the new company involving both theatrical 

and television film production. 

'Policewomen' Gross Hits 

$1 Million in 90 Days 

HOLLYWOOD — Crown Internationals 

"Policewomen" has hit a $1 million boxoffice 

gross in the first 90 days of release, 

according to Mark Tenser. Crown president. 

This has set a record for any Crown release 

over a 

similar period and has resulted 

in increasing the print order to 250 to take 

care of the heavy booking demand through 

September. 

Marilyn J. Tenser was executive producer 

of "Policewomen," with Wes Bishop producer. 

Lee Frost directed. 

'lulia' on Columbia Slate 

NEW YORK — Columbia Pictures 

has 

completed negotiations with Richard Roth 

for the latter to bring to the screen "Julia," 

a story by Lillian Hellman. Roth has signed 

Nicolas Roeg to direct and Harold Pinter 

to write the script. 

New 3-Year Basic Labor Pact Became 

Effective as of Midnight, June 30 

LOS ANGELES—A new three-year basic 

ibor contract for actors in motion pictures 

and television went into effect at midnight 

Sunday, June 30, upon expiration of the 

previous long-term pact. 

Agreement on the new contract had been 

reached Friday evening, June 28, beiween 

the Screen Actors Guild and the A.ss'n of 

Motion Picture and Television Producers. 

The new pact also covers the American 

Federation of Television and Radio Artists 

in network primetime dramatic programs. 

Under the agreement, producers will increase 

their contributions to the actors' 

pension and welfare fund from 6.5 per 

cent to 8.5 per cent, with improved ceilings. 

Also there will be an across-the-board 

increase of 25 per cent on all Guild minimum 

rates. 

Other terms, primarily concerned with 

television actors, provide that in the third 

year of the contract, employers will pay 

100 per cent of total original compensation 

for each primetime network rerun, 

subject to payment ceilings ranging from 

$1,000 to $1,200. The rerun payment will 

be 50 per cent of the original compensation 

for programs produced prior to Jan. 

31, 1975, for the 1974-1975 TV season; 

and 70 per cent for programs produced for 

the 1975-1976 TV season. Payment for 

syndicated reruns have been extended to 

cover each and every run. In the past, 

payments to actors ceased after the tenth 

run. Equal wages and working conditions 

will prevail generally between TV film 

(SAG) and videotape (AFTRA) for net- 

SIGN 

TAMARIND' PACT—William 

E. Chaikin, left, nevp president of 

Avco Embassy Pictures Corp., and 

Charies Hacker, executive vice-president 

and chief operating officer of the 

Radio City Music Hall, are shown just 

after signing a contract for the world 

premiere engagement of "The Tamarind 

Seed," starring Julie Andrews and 

Omar Shariff. The film will open at the 

Music Hall Thursday (11). 

work primetime dramatic programmg. 

President Dennis Weaver and national 

executive secretary Chester Migden headed 

the SAG negotiating team. AMPTP was 

represented by Lew R. Wasserman, A.VIPTP 

board chairman, and Billy H. Hunt executive 

vice-president. AFTRA was represented 

by Ken Harvey, president, and Sanford I. 

"Bud" Wolff, executive secretary. The 

negotiating teams had started work on the 

new contract May 16. 

George C. Scott on Tour 

To Get 'Savage' Bookings 

HOLLYWOOD— George C. Scott, having 

successfully sold his new film "The 

Savage Is Loose" to more than 225 theatres, 

is taking off around the country with 

his wife and co-star Trish Van Devere 

Monday (8) to set more deals with exhibitors. 

Traveling in a private jet, he'll meet with 

theatre owners and press in Atlanta, New 

Orleans, Charlotte, Dallas, Kansas City, St. 

Louis and Union, Mo., in an effort to secure 

maximum attention for the forthcoming 

premiere around the country. Scott and his 

wife intend to be actively involved in all 

phases of promotion and exploitation of 

the 

film. 

Scott recently closed the deal with Salah 

Hassanein, executive vice-president of 

United Artists Theatre Circuit, to show the 

film in more than 130 UA theatres, opening 

in November in UATC's Rivoli and 

Eastside Cinema in New York. Similar arrangements 

have been made with the Plitt 

and Sterling circuits. Scott's new distribution 

scheme bypasses the customary U.S. 

distribution system and licenses prints in 

perpetuity directly to individual owners for 

unlimited showings for a one-time fee. 

Advances are already estimated at $2 mil- 

Art Treasure Is Featured 

In 'The Towering Inferno' 

HOLLYWOOD — Irwin Allen's "The 

Towering Inferno" will offer a $2 million 

art exhibit, courtesy of multimillionaire industrialist 

and art connoisseur Norton 

Simon. And the woman who shares the 

scenes with the art treasures is Simon's wife 

Jennifer Jones. 

A major stockholder in 20th Century-Fox 

and recently one of the corporation's outspoken 

critics, Simon has loaned producer 

.Allen four works by Picasso and the highly 

valued "Ladies on the Bridge" by Munich. 

The paintings are from the Simon home in 

Malibu and' not part of his great collection 

currently touring the world in exhibit. 

Guards are stationed on the set at all times 

to protect the art treasures. 

Jennifer Jones is cast opposite Fred Astaire 

in the all-star cast of the 20th Century- 

Fox and Warner Bros, co-production. 


. 

. 

AND 

tolling 

^ssf^^^ 

**•* 

(HIGHEST RATING) 

•CHINATOWN' IS AN ALTOGETHER UNEXPECTED TRIUMPH! A RICH, 

INVENTIVE MURDER MYSTERY OF DEEPENING COMPLEXITY AND 

TANTALIZING TWISTS. JACK NICHOLSON IS SO GOOD THAT THEY 

HAD BETTER BEGIN IMMEDIATELY TO POLISH UP AN OSCAR. 

Faye Dunaway is Nicholsons Mary Astor. She becomes more alluring 

and appealing with each moment. CHINATOWN' IS SIMPLY A FINE 

" 

ESCAPIST MOVIE! —Xalhleen CsrfO», H. f. Daily News 

"CHINATOWN' IS A BRILLIANT CINEMATIC 

POEM IN THE STYLE OF POE CIRCA 19741 

Director Roman Polanski creates a moral midnight in the solar glow ol 

Los Angeles. Jack Nicholson and Faye Dunaway become the classic 

couple ol the private-eye story — the innocent girl pursued by 

depravity and the sleuth-errant whose cynical professionalism masks 

his cool code ol honor. Polanski gets more Irom Dunaway than we 

have seen since 'Bonnie and Clyde,' drawing Irom her the convincing 

style of a woman skating nervously on a thin surface of deception and 

lies. 'Chinatown' confirms the talent lor terror and the moral malaise 

that Polanski established with 'Repulsion' and 'Rosemary's Baby.' 

LURID, SPELLBINDING! " —Paul Zimmerman, Newsweek 

"'CHINATOWN' IS EXTRAORDINARY! 

IT IS BOTH DEEPLY ROMANTIC, FUN, MYSTERIOUS, CYNICAL, 

AND BRILLIANT!"—Bridget Byrne, Los Angeles Herald-Examiner 

^mJt THE MOST HIGHl 

...AND THE BOXOFFICE SUCCES 

'CHINATOWN'-A TOUR OE FORCE! 

rr IS ALSO THE FINEST AMERICAN FILM OF THE YEAR, WHICH IS NOT 

SAYING NEARLY ENOUGH! CHINATOWN' REMINDS YOU AGAIN — 

AND THRILLINGLY — THAT MOTION PICTURES ARE LARGER, NOT 

SMALLER, THAN LIFE; THEY ARE NOT PROCESSED IN DRUG STORES 

AND THEY ARE NOT TELEVISION. Run, do not walk, to see that 

they still make movies in our day " —Charles Champlin. Los Angeles Times 

"'CHINATOWN' IS AN EXOTIC ANO CUNNING 

ENTERTAINMENT! Polanskl and Towne turned out a smart and 

"FORGET HITCHCOCK. WE'VE GOT POLANSKI! 

FOR CHINATOWN' IS A MYSTERY, A LOVE STORY, A DETECTIVE 

STORY, AND THE MOST FRIGHTENING MESMERIZING, _j„„ sorke, 

SPECTACULAR MOVIE OF ITS KIND I HAVE EVER SEEN! 

" 

Stone 

A DAZZLING SUCCESS! 

'A TRULY TERRIFIC MOVIE packed with drama- 

ONE OF THE MOST SOLID FILMS OF 1974! RUN, DON'T WALK TO SEE 

'CHINATOWN'!" —Norma McLain Stoop, After Dark 

elegant re-creation. No film has ever succeeded quite so well ir 

conveying >ying ttie ambiance of Los Angeles before the war — sun-kissed 

I ^ .. 

seedy and easy. The widow's part is a plum and Dunaway does well 

A SOPHISTICATED THRILLER! 

with it Nicholson's Gittes is a clever piece ol acting, FUNNY AND IF YOU LIKE NICHOLSON AND YOU KNOW WHAT EVIL LURKS IN THE 

WINNING! "—Jar Cocks, Time Magaiine HEART OF THE MOST CHILLING AND MASTERFUL MOVIEMAKER 

ROMAN POLANSKI AND ENJOY BEING SCARED FOR THE SAKE OF 

"WHY DONT THEY MAKE PICTURES LIKE THE MALTESE FALCON' SOMEONE YOU CARE FOR, YOU'LL LOVE CHINATOWN'. THIS IS 

ANY MORE? WELU AS IT HAPPENS THEY DO . AN EXCELLENT ONE OF THE MOST VISUALLY BEAUTIFUL MOVIES YOU'LL SEE 

EXAMPLE IS ON HAND IN CHINATOWN'.'-WoH/s Alpert, Saturday Review/World ALL YEAR!" —Josepti Gelmis, Newsday 

"AN OUTSTANDING 1930$ CRIME DRAMA! NICHOLSON'S PERFORMANCE IS 

EXCELLENT AND FOR DUNAWAY, THIS IS HER BEST PART IN YEARS. 

A terrific script handsome production, commercial prospects very strong!"-Mud v. ..^ 

"THE BREATHTAKING STORY OF CHINATOWN' NOT ONLY CREATES 

HYPNOTIC GENRE ENTERTAINMENT, BUT MANAGES TO BE, OF ALL THINGS, 

A PASSIONATE AND SHOCKING HISTORICAL EXPOSEl'-Al.nRHow.rd The H.nywood Reporter 

• • 

A ROBERT EVANS PRODUCTION OF A ROMAN POLANSKI FILM JACK NICHOLSON FAYE DUNAWAY "CHINATOWN" 

WRITTEN BY ROBERT TOWNE • • 

PRODUCED BY ROBERT EVANS DIRECTED BY ROMAN POLANSKI • CO-STARRING JOHN HILLERMAN 

PERRY LOPEZ • BURT YOUNG AND JOHN HUSTON 

• 

PRODUCTION DESIGNER RICHARD SYLBERT • ASSOCIATE PRODUCER CO. ERICKSO^^ 

• 

MUSIC SCORED BY JERRY GOLDSMITH TECHNICOLOR'- PANAVISION'A PARAMOUNT PRESENTATION

NEW YORK'S 

"(Ifnatowji;' 

irst 5 Days-Loews State I 

.^.44,942 

irst 5 Days-Coronet ?34,308 

TOTAL. FIRST 5 PAYS- 

"^79,250 

CGLAIMED FILM OF 1974! 

rORY IS JUST STARTING! 

LOS ANGELES' 

irst 4 Days-National ?31,484 

irst 4 Days-Cliinese f36,134 

TOTAL. FIRST 4 PAYS- 

$67,618

Total of $934,9 //.32 Fund Raised 

In Will Rogers Campaign for Year 

NEW YORK— Gene Picker, treasurer 

and fund-raising chairman for the 1973- 

1974 Will Rogers Hospital fund-raising 

campaign, reported that the drive lasting 

from April 1. 1973, to March 31, 1974, 

raised a total of $934,911.32. 

This income was compared with an 

operating expense at the Rogers Hospital 

complex at Saranac Lake of $1,611,182, 

leading Picker and all other speakers at the 

annual meeting of the executive committee 

of the Rogers Memorial Fund here June 18 

to stress the urgency for greater industry 

efforts to raise more money in the current 

1974-1975 Rogers campaign. 

For those industry readers who gave 

time, money and enthusiasm to the 1973- 

1974 campaign, a breakdown of funds 

raised by various categories of the drive 

should prove of interest: 

Of the $934,911.32 raised. Picker reported 

that theatre audience collections accounted 

for $661,740.80. Christmas Salute 

Scrolls raised $54,559.07; Christmas Salute 

Special Gifts. $58,334.93; the Will Rogers 

raffle, $50,315.85; Allied Artists' "Papillon" 

world premiere benefit, netted $72,- 

922.88; frog.s' $358; WOMPI poodles, boots, 

etc. $320; key chains, $14. Sponsored rooms 

raised an additional $18,000 and the permanent 

charities committee, $36,345.79. 

"The 1973-1974 campaign for Will 

Rogers was waged very vigorously against 

particularly adverse conditions." Picker 

noted in his final report. "It was almost 

inevitable that the unhappy state of our 

national economy would be reflected in the 

charitable giving habits of millions. Runaway 

inflation forced many to let their 

'charity begin at home.' 

Two 75 Compact Cars 

Top Drawing Prizes 

New York—A timely way to support 

the entertainment-cominunications indu.stry's 

Will Rogers Hospital and Research 

Center is through participation 

in the annual drawing. 

Two 1975 compact cars head the list 

of 65 varied and desirable prizes donated 

by members of this industry. 

Every exchange manager of all major 

distribution companies has a supply of 

the annual drawing tickets for the convenience 

of his .staff members and 

others who wi.sh to participate. Tickets 

are $1 each, with a book of 22 tickets 

available for $20. The drawing will be 

held October 10 at the National Ass'n 

of Theatre Owners convention in Atlanta, 

Ga. 

Roy White and Paul Roth, co-chairmen 

of this important event, urge 

everyone in this industry to give it full 

support. 

"In these circumstances, it was not altogether 

surprising that we failed to equal 

our 1972-1973 results, falling well below 

our goal of $1,289,500. Indeed, it was 

only through the dedicated efforts of many 

that we were enabled to come within $150,- 

000 of our last year's figures." 

Picker, viewing the industry effort against 

its economic background, expressed pleasure 

at the number of exchange areas "where 

actual increases were achieved in the face 

of such adversity. An all-time record high 

was reached by St. Louis and several other 

areas came close to doing the same." 

Among the circuits, 26 surpassed their results 

of the preceding year. 

Special Contributions Cited 

Some of the special contributions cited 

in the annual report were $1,570 from the 

ijolf tournament held by Men of the Motion 

Picture Industry in the Charlotte, 

N.C., area, a 50 per cent increase over 

the preceding year; $2,000 from the annual 

Oscar sweepstakes conducted by the Motion 

Picture Bookers Club of New York; $30,- 

829.52 from lATSE members, augmented 

by $6,565 raised in the annual drawing, 

$1,412.99 from the Scrap 'n Drippings 

Drive for Will Rogers, and a continuance 

of lATSE's $2,000 sponsored room contribution, 

putting total lATSE contributions 

at $38,807.51. 

Picker also commended members of 

Women of the Motion Picture Industry for 

their dedication to the Rogers Hospital 

drives, many WOMPIs contributing their 

services to the audience collections at theatres. 

"WOMPIs also continued their prime 

in leadership the program to purchase new 

books for the Montague Memorial Library," 

Picker pointed out. "Various 

WOMPI clubs and individuals sponsored 

medical books and journals at $25 or more 

each, bringing their total contributed to 

date to 830 new books and journals. 

"In addition to 

their continuing programs 

for Will Rogers, the WOMPIs instituted a 

new one this year — the purchase of Bennett 

breathing machines, which cost over 

$300 each. Four of these vital machines 

were donated — two from WOMPI International, 

one from the Jacksonville WOMPI 

Club and one from the Memphis WOMPIs. 

The WOMPIs of Charlotte addressed themselves 

to the emotional welfare of our 

patients by contributing $1,000 for the 

purchase 

of a new piano." 

Fund Committee Leaders 

The national fund-raising committee was 

headed by Bruce Corwin, exhibitor chairman, 

West; Al Fisher, media chairman; 

Leo Greenfield, distributor chairman. West; 

Larry Lapidus. exhibitor chairman. East, 

and Norman Weitman, distributor chairman. 

East. 

Supporting these leaders were the nation- 

Theatre Collections 

To Aid Rogers Drive 

New York—Every exhibitor is 

strongly urged to pledge his theatres 

now to participate in this year's vital 

fund-raising campaign for the industry's 

Will Rogers Hospital and Research 

Center. 

The trailer, tastefully narrated by 

Dustin Hoffman, is available now from 

all National Screen Service branches, 

together with the audience collecfion 

kits. This year's trailer stresses the considerable 

difference in acHvities possible 

to those with healthy lungs and those 

suffering from a respiratory disease. It 

then shows the research activities at 

Will Rogers which are directed toward 

the benefit of every person in the audience. 

Running time for the trailer is 

slightly under two minutes. 

To obtain the most positive results, 

it is recommended that this trailer be 

shown in conjunction with a particularly 

strong picture and be scheduled for 

its entire booking. 

al sales managers committee, area distributor 

and exhibitor chairmen, area media 

chairmen, motion picture industry tradepapers, 

radio and television stations and 12 

state governors who issued proclamations 

to urge citizens of their states to support 

the entertainment industry's fight against 

respiratory 

diseases. 

In round figures, the 32 film exchange 

areas made the following contributions in 

the 1973-1974 campaign (with the 1972- 

1973 total in parenthesis for comparison): 

Albany, $10,949 ($11,128); Atlanta $15,- 

643 (18 533); Boston, $22,035 ($28,834); 

Buffalo' $32,874 ($34,369); Charlotte, 

$17,182 ($20,135); Chicago, $51,528 

($83 405); Cincinnati, $14,368 ($13,784); 

Cleveland, $8,627 ($24,295); Dallas, $45,- 

577 ($46,980); 

Denver, $13,404 ($27,498); Des Moines, 

$''431 ($2,924): Detroit, $9,090 ($9,360); 

Indianapolis, $22,603 ($16,148); Jacksonville, 

$24,652 ($23,863); Kansas City, $14,- 

393 ($16,071); Los Angeles, $55,962 

($65,871); Memphis, $6,033 ($7,680); 

Milwaukee $9,456 ($14,456); Minneapolis, 

$5 ''92 ($2,889); New Haven, $17,225 

($16 082); New Orleans, $11,908 ($27,- 

559); New York, $286,067 ($320,115); 

Oklahoma City, $2,493 ($3,022); Omaha. 

$2 049 ($1,482); Philadelphia, $23,087 

($24,851); Pittsburgh, $6,820 ($9,342); 

Portland, $2,779 ($3,096); St. Louis, $26,- 

719 ($24,722); Salt Lake City, $4,14/ 

$4,633); San Francisco, $8,416 ($19, 

849); Seattle, $3,154 ($3,727); Washing 

ton, D.C., $17,144 ($23,951). 

Each of the above figures represents th( 

total amount raised in the 1973-1974 (o 

1972-1973) Rogers campaigns in an ex 

change area from audience collections 

raffle, salute and special gifts. 


Screenplay 

PARALLAX" 

ISA 

POWERHOUSE! 

FIRST 6 DAYS 

CINEMA I, NEW YORK 

"AMERICAN FILM-MAKIN6 AT ITS BESTT 

—Paul Zimmerman, Newsweek 

"A METICULOUSLY MADE, EERIE AND 

MONSTROUSLY SUSPENSEFUL THRILLER! 

—Charles Champlin, L.A. Times 

''A BREATH-BATING SUSPENSE STORY! " 

—Judith Crist, New York Magazine 

Psrsnount Pictures Presents 

AN ALAN J. PAKULA PRODUCTION 

W/AIR£iBiEmY 

THIEPARAMMV1IEW 

HUME CRONYN WILLIAM DANIELS and PAULA PRENTISS 

Director of Photography GORDON WILLIS Music Scored by MICHAEL SMALL 

• 

Executive Producer GABRIEL KATZKA by DAVID GILER and LORENZO SEMPLE, Jr. /.-^:- 

iRl iillllV"^ Produced and Directed by ALAN J. PAKULA PANAVISION' technicolor' a Paramount Picture

CHECKING lAC AD LAYOUTS—Stanley Schneider, president of International 

Amusement Corp. (seated, center), goes over ads prepared for new lACdistributed 

films during a recent visit to New York City. At Schneider's right is 

his partner Len Merl, lAC vice-president, with whom he operates the Schneider- 

Merl circuit in the Carolinas, as well as the lAC distribution company. Working 

with Schneider and Merl are principals of their ad-pub agency, Katz, Baker & 

Schwartz. Shown here, standing left to right, are KB&S president George Katz; 

PR account supervisor Martin Hoffman, and consultant Ernest Greenburg; seated, 

at Schneider's left is Roy Schwartz, KB&S executive vice-president. 

Jack Fullers Film Expertise Back 

Of Circuifs Record Grossing Year 

COLUMBIA, S.C—The movie theatre 

business was described as "A wild gambhng 

game" by Jack Fuller, a 38-year veteran 

of film exhibition and president of the 

Irvin Fuller circuit, bu: Pat Bernian, Columbia 

State special writer, found that Fuller's 

long experience, "cool-headed anticipatory 

demeanor and extensive financial 

achievement all suggest a man well-suited 

to the game." 

Herman's "special" on the Columbia circuit 

man follows, in part: 

In a recent interview Fuller spoke extensively 

and enthusiastically of his professional 

career and of his source of deepest 

satisfaction in the business—successfully 

selecting what will develop as a substantial 

boxoffice attraction in the Columbia area. 

Fuller revealed a number of rational 

tricks of the trade that enable him to avoid 

certain economic pitfalls inherent in the 

theatre business. For example, he examines 

yearly receipts so as to designate certain 

seasonal "slow periods" when local theatres 

habitually tend to lose money regardless 

of the potential boxoffice appeal of the 

films booked at that time. To circumvent 

this economically hazardous situation, Fuller 

will lease one or more of his theatres 

to a movie company for a fixed fee. Thus 

Fuller converts an almost certain loss into 

a guaranteed profit as he accrues income 

from the designated rental payment in 

addition to that obtained from the usual 

selling of concessions. In short, Fuller has 

deftly shifted the risk element in the business 

from himself to the film companies. 

However, Fuller would be the first to 

admit that the Irvin Fuller theatres have 

carried their share of financial flops and 

that owing to the capricious nature of the 

business undoubtedly will be struck again. 

"This business is fantastically unpredictable," 

Fuller says. "I've had frustrating 

days but I've never had boring days 

it's 

always exciting." 

If Fuller experiences tension in this potentially 

nervewracking business, it appears 

to derive predominantly from his own internal 

drives and lofty standards of accomplishment 

he sets for himself. He claims 

that he is a stalwart perfectionist and abhors 

mediocrity either in his employees or the 

movies. 

Fuller's perfectionism appears consistent 

with the image he presents as one of those 

self-made successful American businessmen 

that in other instances seem more like 

fantasy than fact. In a different cultural era, 

Fuller's life story might itself have been 

chosen as the basis for an interesting novel, 

or more appropriately, an autobiographical 

screenplay. 

Significantly, Fuller's first experience 

with the picture business came at the age of 

16 when he worked as an usher at the old 

Carolina Theatre (now the Palmetto). In 

an anecdotal comment, Fuller revealed that 

at one time he ushered so many people to 

see "Gone With the Wind" that "I could 

repeat every word of "Gone With the Wind' 

ten minutes before they (the actors were 

going to say it." 

Fuller went from usher to assistant manager 

to manager during his long career and 

did everything but run the projector. He 

planned to attend law school when he returned 

to Columbia after World War II but 

went back to his first love and became 

manager of the Palmetto Theatre. He next 

went to Charlotte, N.C. to join the staff of 

a picture booking agency. 

Here Fuller learned that the "picture is 

the heart of the thing—ît's intensely interesting." 

Picture booking proved to be a 

challenging job and involved "knock down, 

drag out meetings on how to sell films to 

the right people for the best dollar." Fuller 

further discovered which pictures usually 

sell and began what he called "a guess and 

hit. guess and miss" proposition. 

He then returned to Columbia and the 

movies where the serial was king of the boxoffice. 

Abbott and Costello, Francis the 

Talking Mule. Ma and Pa Kettle and now 

forgotten cowboy stars joined "The March 

of Time." a series of short subjects from 

around the world, in drawing crowds that 

would shortly be knocked off by a new 

medium—television. 

Fuller commented here that "movies are 

now being made mostly for young people 

between the ages of 15-30 because older 

people stay home to watch television." 

However, he believes the over 40 age group 

is begining to return to the movies. 

"To be truthful, television is terrible except 

for an occasional special," Fuller said. 

60 generation— people my age are going 

"Television may have to move to the over 

back to the movies." 

Disenchantment with television and a 

resurgence of the entertainment film have 

broadened the age group going to the movies 

but Fuller is still reluctant to speculate on 

what will sell: "You pick something and 

you're simply wrong or you think a picture 

is a dog and it sells—sometimes all my 

education and all my experience doesn't 

mean a thing." He added, "You've got to go 

with all of them." 

Fuller is also advised on picture choices 

by a young staff he calls "more with it than 

me." 

Despite occasional bad calls Irvin Fuller 

theatres as well as other Columbia area 

theatres (and theatres throughout the country) 

have had a record year at the boxoffice. 

Entertainment films like "The Sting," 

"The Exorcist" and "Paper Moon" account 

for much of this year's boxoffice success 

but as Fuller indicates, the city of Columbia 

is also good in itself for the theatre business. 

Colleges and a dearth of other types of night 

life have strengthened ticket sales in Columbia. 

Moreover, Fuller suggested that increasingly 

vivid and more graphic depictions of 

sexual and violent acts have captured the 

imagination and interest of numerous contemporary 

filmgoers. 

"The motion picture screen is really a 

mirror for reflecting what people want and 

people want reality," Fuller says. 

10 BOXOFFICE :; July 8, 1974

nndy mtMi 

Jmkmm 

' 

MCHVKSTER 

LOS ANGELES AVCO CINEMA 7 WEEKS 

NEW YORK TRANS LUX EAST & WEST 6 WEEKS 

BOSTON BEACON HILL 6 WEEKS 

TORONTO UPTOWN I 5 WEEKS 

WASHINGTON, D.C AVALON 3 WEEKS 

CHICAGO MIKE TODD 2WEEKS 

PHILADELPHIA ARCADIA (set sunday house record) 1 WEEK 

SAN FRANCISCO BRIDGE & MUSIC HALL IWEEK 

1M932 

AND BRYANSTON PICTURES PUT IT ALL TOGETHER

Arizona Ranks 3rd 

In Film Production 

PHOENIX, ARIZ.—Arizona now ranks 

a firm No. 3 among the most important 

film-producing states in the U.S., it was 

confirmed in the 1973-1974 annual report 

submitted June 28 to Gov. Jack Williams 

by the Governor's Film Commission and the 

Arizona Office of Economic Planning anJ 

Development. 

"Only California and New York exceeded 

Arizona last year when this state 

hosted producers of 44 major feature films, 

TV series pilots and specials, commercial 

and documentary films," said B. V. Sturdivant 

of Yuma, chairman of the film com- 

Among the Features Made 

Arizona-filmed features: "The Trial o( 

Billy Jack," "Pray for the Wildcats," "Best 

Friends," "Black Karate," "Harry and 

Tonto," "Rafferty and the Gold Dust 

Twins," "The Hanged Man," "Death Wish," 

"Alice Doesn't Live Here Anymore" anJ 

"On the Other Side of the Wind." 

Filming companies from as far away as 

Japan, England and Germany have been 

helped by the state film commission, according 

to Fred Graham, coordinator o! 

ihe state's motion picture development section. 

Unlike some states, Arizona reports the 

actual expenditures made in the state rather 

than the total budget of films shot completely 

or in part in the state. Film companies 

are asked by Arizona to supply documentation 

of their expenditures within the 

state. According to such documentation, 

more than $3.5 million were spent by the 

companies for services and facilities in this 

state in 1973. This estimate does not include 

money spent by individuals from the 

production companies for food, gasoline, 

clothing and other items. 

The Arizona Office of Economic Planning 

and Development motion picture section 

assists producers by providing informational 

packets regarding sites as well as 

actually scouting locations with the film 

producers. Most popular state sites for filmmakers 

continued to be the Grand Canyon, 

Old Tucson, Scottsdale, Carefree, Cave 

Creek, Sedona, Flagstaff, Yuma, the Superstition 

Mountains, plus such resorts as 

Camelback Inn and Mountain Shadows in 

the Phoenix area and the Arizona Inn and 

Skyline Resort in Tucson. 

Several Majors Also Leasing 

Names like the Universal Studios, Warner 

Communications, 20th Century-Fox, 

Disney's Buena Vista Productions, Paramount, 

and MGM appear on the long list 

of production companies filming in Arizona, 

as do many of the world's leading advertising 

agencies. 

Graham indicated that, from 1971, when 

the Governor's Arizona Film Commission 

and the Motion Picture Coordinating Office 

were established, Arizona has gone from a 

state where virtually no filming was done 

10 the third most important state for film 

production. 

Sturdivant praised the cooperation of 

companies in Arizona related to ihe film 

industry as well as municipal, state and 

national officials who have made it easy 

for production companies to receive the 

necessary cooperation and permits to film 

with a minimum of delay. He also said thai 

Arizona's weather was also a big factor in 

allowing companies to film here with a 

minimum of down time. 

Others on the commission with Sturdivant 

are Tom Chauncey, Amanda Blake Gilbert, 

Dean Brown, Hugh Downs, Marvin D. 

Johnson, Robert A. Macon, James NeJerlander 

and Dick Smith. 

Columbia Ups McCafferty 

To Western Div. Mgr. 

NEW YORK — Raymond 

McCafferty, 

Raymond McCafferty 

'" 'ê new position. 

McCafferty will 

supervise the activities of Columbia's branch 

operations in the entire Western-South 

western territory. His new duties will encompass 

the company's branches in Los 

Angeles, Seattle-Portland, San Francisco, 

Denver-Salt Lake City, and Dallas-New 

Orleans-Oklahoma City. 

McCafferty joined Columbia in March 

1974. Prior to that he was Western sales 

manager for National General Pictures, 

based in Los Angeles. He previously was 

associated with Columbia for a period of 

ten years, serving as branch manager in 

St. Louis from 1956-1964, and as branch 

manager in Dallas 1964-1966. 

'Child Under a Leaf Sold 

To Seven Foreign Areas 

NEW YORK— "Child Under a Leaf," 

the Dyan Cannon starring film, has been 

sold to seven foreign territories following 

its recent out-of-competition screening at 

the Cannes Film Festival. Murray Shostek, 

who co-produced the film under the Potterton 

Productions banner, said that distribution 

deals have been arranged with Italy, 

Spain, South Africa, Portugal, Israel, Greece 

and Iran. 

Deals with Ihe United Kingdom, France 

and Germany would be completed shortly. 

Shostek is also executive director of Potterton 

Productions, a Canadian-based motion 

picture and television production company. 

Directed by George Bloomfield, "Child 

Under a Leaf" co-stars Donald Pilon and 

Joseph Campanella. 

Pat McGee Refutes Idea 

Of Graded Ticket Prices 

DENVER— Pat 

McGee, well-known film 

distributor, formerly in exhibition as head 

of Cooper Theatres of Lincoln, Neb., got 

into print in the Roundup section of the 

Sunday Denver Post to refute assertions 

made in a page article in Roundup. Firs; 

the editor's note and then McKee's reply: 

"EDITOR'S NOTE: Roundup Magazine 

for June 16 contained an article written 

by Don Carl Gillette entitled "The 

Movie Boxoffice Price Fallacy," in which 

he chastised the movie industry for a flat 

ticket price, no matter the quality of the 

product. Pat McGee, Denver resident wh i 

has been in the movie industry since 1951 

and who distributes films in 15 Western 

slates on a freelance basis, disagrees with 

Gillette's 

conclusions. 

"Portions of McGee's observations: 

'The Roundup Magazine gave a full page 

Columbia Piclures Southwestern division to Don Carl Gillette's article suggesting 

manager, has assumed 

the new position of 

that movies be graded and priced accordingly. 

idea— 

Not a bad if it were practical. 

Western division But Mr. 

we 

Gillette is living in 

Paramount 

the past or. 

manager, it was announced 

as call it, before the con- 

by Norman sent decree, which was ordered by the 

lcv\, Columbia vicepresident 

Supreme Court. The decree ordered the 

and general divorcement of theatre operations from pro- 

sales manager. Mc- duction-distribution. 

Cafferty succeeds Byron 

Shapiro, who has 

'The 

things. 

consent 

Money became 

decree 

tight, 

changed 

production 

a lot of 

declined 

and this forced theatres to bid for 

resigned 

the few available films. So each film buyer 

and theatre operator had to be careful that 

they bought only what the public would 

pay to see. Thus it is apparent that the 

public, not the theatres, automatically 

graded the pictures. These admission prices 

had to be maintained because the owner 

of the movies predicated his acceptance of 

bids on the basis of his potential return 

as well as the 'front' money or guarantee. 

'If any authority could grade movies and 

thus determine admission prices, there might 

be another restraint-of-trade action by the 

producers, who could claim discrimination. 

Indeed, it would certainly be in order. It 

is equally obvious that, if a film were 

offered to the public at a certain price and 

another film at a higher price, the public 

would be automatically warned that the 

first movie was of questionable quality. 

|t would be priced out of the market 

(actually underpriced out of the market) 

because the public would hesitate to buy it. 

"On the Waterfront" started slowly, which 

would indicate a low admission price, but 

which actually won an Oscar and went on 

to make huge profits. The public did that 

not the theatres and the producers.' " 

Raymond Lee, Film Actor, 

Writer, Is Dead at 64 

LOS ANGELES— Raymond Lee, an 

actor in silent movies who later wrote 

about the film industry, is dead at 64. 

Lee, whose acting credits included "The 

Kid" with Charlie Chaplin, died Wednesday 

night, June 26, at a suburban hospital. 

He appeared in films between 1915 and 

1927 and later wrote several books and 

published a film magazine. 

12 BOXOFFICE :: July 8, 1974

Festival Featuring Films 

By Women Set in Chicago 

CHICAGO— Films by Women/Chicago 

74, billed as the Midwest's first major 

women's film festival, will be presented 

September 3-17 at the Film Center of the 

Art Institute here. The two-week festival 

will include screenings of 25 feature-length 

films and more than 30 shorts representing 

examples of moviemaking by women. Noted 

guest speakers, workshops and discussion 

groups will be featured at the festival. 

Classic films by women pioneers will 

highlight the first week, with such fare as 

Alice Guy's "A House Divided" (1913). 

Leni Riefenstahl's "The Blue Light" (1932) 

and Leontine Sagan's "Maedchen in Uniform" 

(1931). 

The second week will concentrate on 

contemporary features and shorts, including 

Mai Zetterling's "Loving Couples" 

(1965), Vera Chytilova's "Daisies" (1967), 

Jacqueline Audrey's "Pit of Loneliness" 

(1954) and Agnes Varda's "Cleo From 5 

7" (1961). 

to 

A retrospective of works by Dorothy 

Arzner, said to be one of the few women 

to enter the Hollywood studio system as a 

feature film director, will be one of the 

first-week features. Included will be "The 

Wild Party" (1929), with Clara Bow; 

"Christopher Strong" (1933), with Katharine 

Hepburn, and "Dance, Girl, Dance" 

(1940), with Lucille Ball. 

One night will be devoted to short independent 

films made by women in Chicago 

and elsewhere in the Midwest. 

Festival screenings will be held in Fullerton 

Hall of the Art Institute, with single 

admission tickets priced at $1.50. 

Festival sponsors are the Film Center 

and the Chicago Tribune, with organization 

being done by a group of local women 

active in films. Laurel Ross is general 

coordinator. 

Want More 'Carnal' Prints 

Since High Court Ruling 

NEW YORK—As an immediate result 

June '24s landmark unanimous U.S. Supreme 

Court decision that Avco Embassy's 

"Carnal Knowledge" is not obscene, the 

company has been deluged with requests 

from exhibitors all over the country rushing 

to book the film. 

Confident that the original finding of 

the Georgia Supreme Court would be overturned, 

Avco Embassy had prepared a new 

advertising campaign, complete with new 

trailers, radio spots and accessories, and 

ordered some 300 extra prints to meet the 

anticipated new demand for the film. 

Sidney Glazier to Europe 

On 'Catholics' Showing 

NEW YORK-^Producer Sidney Glazier 

flew to London and Paris last week for 

a ten-day stay to meet with European distributors 

on ihe exhibition of his latest 

feature film, "Catholics," winner of the 1974 

Peabody Award which was written by Brian 

Moore. Trevor Howard, Martin Sheen and 

Cyril Cusack star in the film. 

of 

Officially Open New Loews Astor Plaza 

In the photo, left to right: Henry and Jerry Minskoff, Ambassador Angler 

B ddle Duke, Preston R. Tisch and Bernard Myerson. 

NEW YORK—Loews Aster Plaza, new 

1.500-seater at Broadway and 44th street in 

the heart of Times Square was officially 

opened Tuesday, June 25. when Ambassador 

Angier Biddle Duke. New York City's 

commissioner of public events (center), 

snipped the ceremonial ribbon. He was assisted 

by Henry and Jerry Minskoff, the 

theatre's builders and Preston R. Tisch. 

president of Loews Corp. and Bernard 

Myerson, president of Loews Theatres. 

Columbia's "For Pete's Sake" was the opening 

attraction. 

The new showplace is now the largest 

theatre in Times Square and is part of the 

new 54-story office tower built on the site 

of the former Astor Hotel. The building 

also houses a 

legit theatre. 

AFI Theatre in Two-Month 

Tribute to MGM 50th Year 

WASHINGTON, D.C.—During the July 

I -August 28 period, more than 90 Metro- 

Goldwyn-Mayer films produced between 

1925 and 1971, will be shown at the American 

Film Institute Theatre as a tribute to 

MGM's 50th anniversary. 

"Mutiny on the Bounty." "San Francisco," 

"On the Town," "Singin' in the 

Rain," "Ninotchka." "The Camerama," 

"The Big Parade." two versions (Von 

Stroheim and Lubitsch) of ""The Merry 

Widow," "Gaslight" and "Meet Me in St. 

Louis" are among the films scheduled. 

Nine silent films are to be shown this month 

with live organ accompaniment by Ray 

Brubacher. A select group of films suitable 

for family groups will be shown Sunday 

evenings, starting at 6:30. 

The time between the announcemtnt by 

Myerson of the signing of the lease in mid- 

April till its June opening was slightly over 

two months, a rather remarkable accomplishment 

for a major Broadway Theatre. 

Loews Corp. president B«)b Tisch pointed 

to Loews Astor Plaza as another major step 

in the rebuilding of Times Square and its 

maitenance as the entertainment center of 

the world. 

It was a busy week for Loews who. in 

addition to Loews Astor Plaza, opened twins 

in Brookhaven. Long Island June 26. and 

reopened its Loews State Theatre in Akron. 

Ohio after conversion to a twin on the same 

day. Two days later, Loews Twin at Parkaire 

Mall was opened in Atlanta, Ga. 

New Columbia Managers 

For San Francisco, Phila. 

NEW YORK—Wayne Case has been 

named San Francisco branch manager for 

Columbia Pictures, effective immediately. 

it was announced by Norman Levy. Columbia 

vice-president and general sales 

manager. 

Case, formerly Columbia's branch manager 

in Seattle, succeeds Jeff Lee, who has 

resigned. 

At the same time it was announced that 

Jerome Levy has been named branch manager 

in Philadelphia. He succeeds Mel Myers. 

who has resigned. 

Levy was previously associated with 

Columbia Pictures from July, 1946 through 

July 1970. He then went to MGM where 

he became Eastern division manager and. 

following that, joined Frank Theatres as a 

booker buyer. 

BOXOmCE :: July 8, 1974 

13

4th Nostalgia Convention 

July 11-14 in Dallas 

DALLAS— More than 

1,000 comic book, 

old movie, science-fiction and radio fans are 

expected for the July 11-14 Fourth Annual 

American Nostalgia convention at the Dallas 

Baker Hotel, according to Larry Herndon, 

convention chairman. 

The convention theme is "The Golden 

Age of Hollywood" and the four-day conclave 

should provide a delightful time for 

everyone who fondly recalls the early days 

of cinema show business. Persons desiring 

more information should direct their requests 

to the American Nostalgia Society, 

PO Box 34305, Dallas, Tex. 75234. 

To Display Vintage Items 

The Baker's huge Crystal Ballroom will 

become a dealers' and exhibit area, with 

exhibit tables heaped with everything from 

rare film posters from the silent era to 

Shirley Temple drinking mugs—everything 

of related nostalgia there!" 

The convention also will feature a film 

program offering everything from B-west- 

screened will be five complete serials, including 

the longest cliffhanger ever made. Tom 

Mix's 'The Miracle Rider,' which lasts five 

hours and marked Mix's final appearance 

before the camera." 

Former Stars as Guests 

Convention guests will include Buster 

Crabbe, famed star of "Flash Gordon,"' 

"Buck Rogers" and "Tarzan" films; Duncan 

Renaldo of "The Cisco Kid" fame and I. 

Stanford Jolley, who played the bad guy in 

more than 500 films and earned Hollywood's 

title of "King of the Screen Villains." 

His best remembered role was as the evil 

"Crimson Ghost" in the Republic serial of 

the same title. 

Also scheduled to appear are Monte 

Hale, one of Republic Pictures' most popular 

singing cowboy stars; Jim Bannon, a 

"Red Ryder" star; producer George Pal. 

whose "The Time Machine," "War of 

Worlds" and other science-fiction films have 

become classics, and Smith Ballew, a western 

star of the 1940s who provided the 

vocals for John Wayne when the Duke 

was starring in his early days as the character 

of "Singing Sandy." Besides being honored 

with special showings of their films, all 

these guests will take part in a panel discussion 

about Hollywood from 1935 to 

1955. In addition. Pal will give a talk about 

his cinema career. 

Also .set for the program is a Boris Karloff 

retrospective. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motioo pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program. 

TOJ. Wrtrifcirter Rating 

Coonskin (Paramount) \r\ 

The Great Lester Boggs (Starmaster) PG 

Last Summer (*) (Allied Artists) \r\ 

No Place to Hide (American Films) \r\ 

Power to Spare (Cinemation) [r] 

Watched! (Penthouse) [r] 

The Zebra Killer (General Film) PG 

(*) Supersedes PG rating listed in Bulletin No. 166. 

being sold in flea-market fashion. 

We've dubbed the ballroom our 'milliondollar 

room,' " said Mark Lambert, convention 

vice-president, "because there'll probably 

Atlantis Signs Camelot 

As Film Distributor 

be a million dollars worth of old movie TAMPA, FLA.— Atlantis Productions of 

magazines, movie posters, toys and all kinds Tampa has signed a three-year distribution 

contract with Camelot Entertainment, it 

was announced by Socrates Ballis, president 

of 

Atlantis. 

erns to serials to cartoons. 

The agreement calls for Camelot to handle 

distribution activities for all feature 

"Old western films are very big with 

motion pictures produced by Atlantis. 

nostalgia fans these days," says Herndon, 

Camelot initiated the pact by opening Atlantis 

Production's first release, "Impulse." 

"and we'll be showing shoot-'em-ups with 

such stars as Buck Jones, Tex Ritter, Roy 

in the Richmond, Va., market with outstanding 

results. Bowing in multiple engage- 

Rogers, Lash LaRue, Tim McCoy and most 

of the other cowboy stars. Also to be 

ments, backed by a saturation media campaign, 

the William Shatner-Ruth Roman 

suspen.ser packed several houses, experiencing 

turn-away crowds in some situations. 

Promotion activities included special appearances 

by Harold "Odd Job" Sakata, who 

is co-starred in the taut suspense thriller, 

directed by William Grefe. 

According to Robert Duke, president of 

Camelot, specialized promotion is planned 

for all Atlantis releases, including saturation 

television advertising, public appearance 

tours, record albums, local promotional 

tie-ins, and published novelizations. Atlantis 

has three additional productions on its 

schedule for the next 14 months. The first 

one begins shooting July 29, with title anJ 

subject matter being kept under wraps because 

of its controversial nature. 

Chart New James Bond Film 

For Christmas Release 

BANGKOK—Roger Moore's new James 

Bond film. "The Man With the Golden 

Gun," has been set for a big Christmas release 

in both England and the United States 

even though it is still filming in Thailand. 

In the U.S., it will be United Artists' Yuletide 

picture in key cities nationally and in 

England it will open December 17 at the 

Odeon Theatre in Leicester Square. London. 

Moore will make personal appearances with 

the film's openings, both in the U.S. and 

London. 

Disaster Experts Praise 

Universal's 'Earthquake' 

NEW YORK—Evren Kaynak, who has 

been in four earthquakes, after viewing 

Universal Pictures' "Earthquake" demonstration 

reel at a studio screening for 

foreign disaster experts, declared, "This 

picture showed the same fury of nature 

that I in real have seen earthquakes. The 

sound especially was the same as that which 

accompanies real quakes. Great!" 

Kaynak, assistant general director of 

relief, Ministry of Reconstruction and Resettlement. 

Turkey, and 22 other foreign 

disaster specialists, guests of the U.S. government, 

viewed the Universal demonstration 

reel as part of their U.S. tour. 

Michael Borel, secretary-manager of the 

Trinidad and Tobago National Emergency 

Relief Organization, was particularly excited 

over Universal's new Sensurround system 

of low frequency sound vibrations from 

special speakers that make it possible for 

audiences to feel as well as see and hear 

the cinematic temblor. Borel called Sensurround 

"a new dimension in the movie industry, 

extremely realistic and most frightening, 

but enjoyable nevertheless." 

The disaster experts, all from countries 

where earthquakes are frequently experienced, 

agreed with Borel and Kaynak aboui 

the realism of the Universal film which 

stars Charlton Heston, Ava Gardner, George 

Kennedy, Lome Greene, Genevieve Bujold 

and Richard Roundtree. 

"A marvelous film," said Lt. Col. Antonia 

Gonzalez Elizondo. civil defense. Ministry 

of Interior. El Salvador. "It is very informative 

and will be of n'uch help in instructing 

people how to carry on when caught 

in such circumstances." 

6-Month 20th-Fox/WB 

'Inferno' Sell Opens 

BEVERLY HILLS. CALIF. — Teaser 

trailers on more than 1,000 screens and advance 

one-sheets posted in theatre lobbies 

the July Fourth weekend triggered the 

six-month long pre-sell campaign for "The 

Towering Inferno," joint 20th Century-Fox/ 

Warner Bros, production. 

With a mass Christmas release as target 

for the film, Jonas Rosenfield jr., 20th-Fox 

vice-president for advertising-publicity and 

promotion, said "one of the most comprehensive 

advertising-publicity-promotion campaigns 

in recent times" will support the 

Irwin Allen blockbuster action-adventure 

film. 

The film also received a powerful presell 

promotion Friday (5) when NBC-TV 

aired an eight-minute "Towering Inferno" 

documentary immediately following Friday 

night's Movie of the Week on the same 

network. Footage detailing a catastrophic 

fire in the world's tallest building, as well 

as interviews with Allen and director John 

Guillermin. was shown in action sequences 

involving Steve McQueen, Paul Newman, 

William Holden, Faye Dunaway, Fred 

Astaire, Richard Chamberlain, Jennifer 

Jones. O. J. Simpson, Robert Wagner and 

Robert Vaughn. 

14 

BOXOmCE :: July 8, 1974

BOXOFFICE 

BAROMETER 

This chart records the performance of current attroctions in the opening week of their first runs in 

cities five the key checked. Pictures with fewer than listed. 20 engagements ore not As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentoge in 

relation to grosses as by the ttieotre normal determined managers. With 100 per cent as "normol," 

rhe figures show the gross rotinqs above or below that mark. (Asterisk * denotes combii bills.) 

|g5g|35î5^||ig|i|^|| 

Alfredo, Alfredo (Para)

'VMfwood ^cfmt 

Nine features for prodiic-ion starts in 

July are reported by the filmmakers. Six 

are listed by major companies and three 

from independents. For June there were 

only seven on record. At the beginning of 

July a year ago the tabulation showed 19 

starters. 

COLUMBIA 

Bi ACK. Bird (or The Maltese Falcon 

Flies Again!). Ray Stark, head of Rastar 

Pictures and David Begelman, president of 

Columbia Pictures, have announced that 

this picture, which stars George Segal and 

the French star Stephane Audran in th-; 

feminine lead, goes before the cameras this 

month. David Giler will make his directing 

debut on his own original screenplay, 

loosely rooted to Dashiell Hammett's "The 

Maltese Falcon."" Lionel Stander, veteran 

actor, will head the supporting cast, which 

also will include Lee Patrick and Elisha 

Cook jr. Saul David will produce. 

Plumed Serpent. Oliver Reed, at present 

filming Ken RusselFs "Tommy" for 

Robert Stigwood and Columbia Pictures, 

signed for his third picture of 1974, to be 

directed by Christopher Miles and produced 

by Mario Ohio. The film, an Anglo- Italian 

co-production, also stars Sarah Miles, whose 

husband, Robert Bolt, wrote the screenplay 

from the D. H. Lawrence novel. Filming 

will be done in Madrid, Rome and Guatemala. 

WALT DISNEY PRODUCTIONS 

Apple Dumpling Gang. Bill Bixby returns 

to films after ten years of television, 

to co-star with Susan Clark, Tim Conway 

and Don Knotts, in this film. Bixby will 

portray a roving gambler saddled with three 

frisky children in the comedy western, part 

of which will be shot on location in Oregon. 

Photographed in Technicolor for Buena 

Vista release, the story was adapted from 

Jack M. Bickham's book by screenwriter 

Don Tait. Bill Anderson will produce and 

Norman Tokar direct. 

One of Our Dinosaurs Is Missing. 

Two-time Academy Award winner Peter 

Ustinov and Helen Hayes have been signed 

by producer Bill Walsh to co-star in this 

film, to be lensed in London for Buena 

Vista release. Ustinov will portray a secret 

agent on the trail of a group of English 

nannies, who have discovered a microdot, 

concealed on a dinosaur in a British Museum, 

that contains a foreign power's top 

secret, and Miss Hayes will play one of the 

nannies who becomes involved in the international 

intrigue. Robert Stevenson will 

direct for Walsh and executive producer 

Ron Miller. Walsh also is writing the 

screenplay, based on "The Great Dinosaur 

Robbery" by David Forrest. 

The Pond. Eric Shea and Ike Eisenmann, 

juvenile actors were signed by producer 

James Algar to star in this swamp 

16 

—By 8YD CASSYD 

adventure. The story concerns a city boy"s 

unusual vacation in the Virginia swamps 

and his initiation into manhood. Based 

upon the book by Robert Murphy, the script 

was written by Calvin Clements jr. Robert 

Day directs and Ron Miller is executive 

producer of the Buena Vista release. Moses 

Gunn, star of stage, screen and TV also has 

a leading role. 

20TH CENTURY-FOX 

At Long Last Love. Director-writerproducer 

Peter Bogdanovich signed Burt 

Reynolds for the starring role in his upcoming 

Copa De Oro Productions" musical 

film, a bittersweet romantic comedy set in 

New York City during the "30s. Co-starring 

is Cybill Shepherd, famous model, Eileen 

Brennan. Madeline Kahn and Duilio Del 

Prete. Bogdanovich will direct and produce 

from his own original screenplay. Frank 

Marshall will serve as associate producer. 

The musical, the first for Bogdanovich. 

will be highlighted by 23 of famous song 

writer Cole Porter's tunes of the period. 

INDEPENDENTS 

American Film Theatre 

Galileo. Starring Israeli actor Topol. 

under the direction of Joseph Losey this film 

started in London the first week in July. 

Sir John Gielgud plays the old Cardinal, 

one of the eminent churchmen who strongly 

opposed Galileo's then revolutionary belief 

that the earth revolves around the sun. Otto 

Plaschkes, European head of AFT, is executive 

producer of the film. This is AFT"s 

production of one of Bertolt Brecht's plays. 

Liberty 

Street 

Sip the Wine. Mark Bradford and Phillip 

Heffeman III, have formed their own 

independent production company, to be 

based in San Francisco. This film, for which 

a cast has not yet been announced, is to 

be a realistic love story concerning the 

sexual awakening of two young women. 

According to Heffernan, who is co-producer, 

the film is scheduled for release in 

October. 

Slialako 

Enterprises 

Paper Tiger. David Niven and Irene 

Tsu have been set to co-star in this contemporary 

adventure drama set in Southeast 

Asia, by producer Euan Lloyd and 

Robert A. Duffy, president of the company. 

It is a Maclean Co. film, which will 

be directed by Ken Annakin from a screenplay 

by Jack Davies. It goes before the 

cameras in Kuala Lumpur. Malaysia, the 

middle of July. Davies' screenplay, which is 

based on his novel, features a fictitious 

country in Southeast Asia. After researching 

the area, Lloyd and director Annakin 

chose Malaysia as the country best suited 

for the adventure drama. 

'Rooster Cogburn' Directorial 

Reins Given to Stuart Millar 

Stuart Millar has been signed by Hal 

to B. Wallis direct John Wayne and Katha- 

Heoburn in Wallis" production for 

rine 

Universal of "Rooster Cogburn," sequel 

to the highly successful "True Grit." The 

association will be the first for Wallis and 

Millar, who directed and produced "When 

the Legends Die" in 1971. The theme 

provides a role tailor-made to the talents 

of Ms. Hepburn, three-time Oscar winner 

as best actress, and gives Wayne, an Oscar 

winner for "True Grit," the chance to 

repeat the characterization of the black eyepatched 

gunfighter that won his first Academy 

Award. Martin Julien wrote the screenplay, 

based on his original story, with the 

title character derived from Charles Portis' 

novel. Paul Nathan will be associate producer 

and principal photography will begin 

in early September. 

Ted Post Directing 'Whiifs'; 

August Production Start 

Producer George Barrie has signed Ted 

Post to direct "Whiffs," first production 

under Brut's exclusive multi-picture pact 

with Warner Bros, and the first Brut picture 

to be filmed at the Burbank studios. 

The film is scheduled to go before the 

cameras in late August . . . Jeannot Szwarc 

has been signed to direct "The Hephaeslui 

Plague," a William Castle production for 

Paramount. The assignment marks Parisborn 

Szwarc's second credit as a theatrical 

film director and follows Michael Crichton"s 

"Extreme Close-Up." The story was 

adapted for the screen by Thomas Page 

from his own novel of the same title. It 

concerns efforts by scientists to control 

a particular breed of foot-long, carboneating, 

incendiary cockroaches that emerge 

from the earth following an earthquake. 

The production is scheduled for a late summer 

filming start. 

Victor Buono Joins Wood, 

Caine in Tat Chance' 

Victor Buono, now starring in "Henry 

IV"' at San Diego's Old Globe Theatre and 

last season voted best actor by Los Angeles 

drama critics for his portrayal of Falstaff 

in "Henry IV," has been signed to costar 

with Michael Caine and Natalie Wood 

in the 20th Century-Fox release "Fat 

Chance." Buono will portray Frank Prendergast. 

patriarch of a wealthy family, in the 

action-suspense screenplay written by W. 

D. Richter and based on Keith Laumer's 

novel "Deadfall." "Fat Chance" is a Robert 

Chartoff/ Irwin Winkler production directed 

by Peter Hyams and is set in Los 

Angeles in 1948. Actor-comic Guy Marks 

will make his motion picture debut in the 

film . . . Antonio 

Fargas has won a key 

role in "The Open Man," an independent 

feature produced and directed by Joe Manduke 

for ML Productions, Ltd. Moses Gunn 

and Rosalind Cash star in the screenplay 

by Leonard Lamensdorf, based on the novel 

"The Hog Butcher" by Ronald L. Fair. 

BOXOFnCE :: July 8, 197^

• ADLINES t EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS 

RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

THE GUIDE TO I BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

New Streisand Film 

Plugged Hard in NY 

Columbia Pictures' nalionwide promotion-exploitation 

campaign on behalf of 

"For Pete's Sake," starring Barbra Streisand, 

grew particularly strong in the New 

York area in the weeks before the film's 

premiere. 

The zany new comedy began its New 

York engagement June 26 at the Loews 

Astor Plaza, Loews Orpheum and Columbia 

II theatres in Manhattan; Stanley-Wamer, 

Paramus N.J.; U.A. Syosset Long Island, 

N.Y., and the Loews Route 18 in New 

Brunswick, N.J. 

Radio promotions are playing a large part 

in the New York campaign for the picture 

with simultaneous listener contests on two 

stations. WABC, one of New York's top 

rock stations, ran a contest whereby winners 

received pairs of tickets for the station's 

own special preview of the comedy. 

Announcement of the contest and names 

frf of the winners have been announced in 

300 "For Pete's Sake" spots over a 20- 

day period. 

Radio Station Gives Away Motorcycles 

WNEW, taking its theme from the Honda 

used by Barbra Streisand in her reel adventures, 

offered two new Honda motorcycles 

its 

to listeners in a contest which 

spanned two weeks. 

Bloomingdale's department store proved 

another major tie-in by way of the store's 

shopping bag prop used by Streisand. In 

addition to a full-page ad in the New York 

Times heralding the film, Bloomingdale's 

devoted two window displays and extensive 

in-store postings keyed to "For Pete's 

Sake." 

Word-of-mouth got an added boost from 

a special private preview of the film for 

Bloomingdale's entire staff of employees. 

The busy Times Square area is having 

own promotion for the film. The world 

its 

famous Bulova Accutron sign is flashing 

"For Pete's Sake" accompanied by playdate 

information to the thousands of daily passersby. 

The special display will run through 

July 4. 

Fotomat, one of the nation's largest film 

developing concerns, whose kiosk stores 

U> are familiar sights in shopping centers across 

the nation, prepared a series of promotional 

spots keyed to the film. Eighteen spots 

per week were heard over a three-week 

period on radio station WABC, WCBS and 

WOR. 

One of the highlights of St Louis TV 

station KPLR's annual Bridal Fair 

held in the Exposition Hall of the 

Chase-Park Plaza Hotel was a booth 

focusing on the Warner Bros, musical. 

"Mame." In addition to displays, 

a special cassette viewer provided 

by Technicolor projected scenes from 

the new musical. A crowd estimated 

at ISfiOO attended the Bridal Fair, 

which is staged annually for newlyweds 

and prospective brides and grooms in 

the St. Louis area. 

Local cab drivers also got behind the 

movie. Since all of Streisand's wacky film 

predicaments are a result of her cab-driver 

husband, it was only natural to tie in here. 

Some 10,000 specially prepared stickers 

bearing the copy "Save time! Save energy! 

Take a taxi to see 'For Pete's Sake'!" were 

distributed to cab drivers in the metropolitan 

area. 

Similarly, arrangements were made for 

metropolitan news delivery trucks to carry 

the 

special "For Pete's Sake" teaser posters. 

Pot Roast Recipe Distributed 

Streisand's pot roast, a comic high in 

the film, opened the way to another promotion. 

Some 60,000 "For Pete's Sake" heralds 

containing Streisand's own pot roast 

recipe were distributed in meat markets 

and supermarkets throughout the area. 

At the same time, a wave of phantom 

postings of "For Pete's Sake" teaser posters 

blanketed the city to further spread the 

word. 

FM Station Sparks Bally 

For 'Policewomen' in LA 

Spence Steinhurst, director of advcrtismg 

and publicity for Crown International 

Pictures, arranged a clever tie-up with Los 

Angeles radio station KKDJ-FM to help 

promote the engagement of "Policewomen ' 

at the Pantages Theatre in Hollywood. 

The station agreed to bring its remote 

van plus a costumed policewoman to the 

theatre on opening night. Policewoman 

badges were handed out at the opening to 

those patrons who requested them. Badgeholders 

then were admitted to see the show 

as a guest of the KKDJ-FM policewoman. 

In addition to the costumed policewoman, 

Sondra Currie and Tony Young, stars of 

"Policewomen," were present at the theatre 

on opening night to sign autographs. Also 

present at the opening were Wes Bishop 

and Lee Frost, producer and director of the 

picture, respectively, and Marilyn J. Tenser, 

executive producer. 

KKDJ-FM aired a minimum of 15 spots 

per day advertising the film, starting the 

weekend before the Thursday-night opening. 

In addition, the KKDJ-FM policewoman 

toured the city in the station's remote van 

prior to the opening to create on-the-spot 

publicity for the picture. 

•Policewomen" stars Sandra Cunic 

and Tony Young (left) joined Los 

Angeles radio .Nation KKDJ in an 

o[)ening-night ballyhoo for the picture 

at the Pantages Theatre in Hollywood. 

Roadshow Approach Used 

Appr

Al PclUigiini. winner of a Steve Reeves look-a-like contest, hands out heralds announcing 

the opening of A vco Embassy's return double-bill engagement of "Hercules" 

and "Hercules Unchained" at the Grand Theatre in San Francisco. In addition 

to the look-alike contest, the overall publicity campaign for the twin engagement 

included a tie-up with KSAN Radio and a special midnight screening at the 

Grand Theatre. The look-a-like contest was judged by a team of disc jockeys from 

KSAN. Pellagrini won a complete set of record albums, a KSAN "rock" necklace 

and $50 for passing out the heralds on opening day. 

San Antonio News Sponsors 

Coloring Contest for 'Digby' 

A coloring contest restricted to 13-yearolds 

and under was sponsored by the San 

Antonio News in conjunction with the showing 

of Cinerama Releasing's "Digby, the Biggest 

Dog in the World." 

The San Antonio News gave a puppy and 

four free movie passes to the winner of 

the exclusive coloring contest. In addition, 

16 more free passes were distribued to five 

contest 

runners-up. 

All entrants needed to do was to color 

the picture of Digby which appeared in the 

newspaper and mail it with the accompanying 

coupon. 

The first runner-up was awarded four 

free tickets to the motion picture, and the 

second, third, fourth and fifth runners-up 

each received three tickets. 

individual items, including toys, games, 

dolls, wearing apparel, foodstuffs, confectionary, 

linens and domestics, housewares. 

etc. 

Licenses for all of the items involved 

were arranged for by Selwyn Rausch of SRS 

Merchandising, Inc., and will be on the market 

by this fall when the new "Planet of 

the Apes" series begins on the CBS Television 

Network. Quite a few items also will 

be on the market this June to tie in with the 

nationwide re-release of the five "Planet of 

the Apes" films. 

The various licensees will spend in excess 

of $5 million in consumer advertising during 

the rest of 1974 alone to promote these 

"Planet of the Apes" items. 

Elaborate promotions launched by major 

chain store operations will be seen in 12,000 

retail outlets throughout the country. It is 

also estimated that more than 50,000 addiional 

retail stores will display items licensed 

for the "Planet of the Apes," giving enormous 

visibility to this great attraction. 

School Screenings Promote 

'Lilies' Date in Atlanta 

Georgia Theatre Co., headquartered in 

Atlanta, Ga.. hypoed the engagement of 

United Artists' "Where the Lilies Bloom," 

which played in the circuit's Lenox Square 

Theatre, via a direct-mail campaign in the 

Atlanta area. Four hundred letters, consisting 

of screening invitations and information 

about the picture, were mailed to all Atlanta 

metropolitan area librarians and school 

superintendents by Ms. Linda McAllister of 

Georgia Theatre's advertising department. 

John Stembler jr., set up two special 

screenings for the Tallulah Falls School and 

the Rabun Gap School, located in the north 

Georgia mountains. Buses brought nearly 

150 students to Atlanta for the screenings, 

which were sponsored by the schools' respective 

Young Matrons Women's Guilds. 

Georgia Governor Jimmy Carter and his 

little daughter. Amy, attended one of the 

screenings. The daily newspapers covered 

story, the with pictures. Governor Carter 

spoke to the children at the screening 

and informed them that Georgia is second 

in the nation in the production of feature 

pictures. ("Where the Lilies Bloom" was 

filmed in the North Carolina moutains.) 

Stembler reported that successful special 

school screenings also were arranged in 

Gadsden, Ala., by Georgia Theatre city 

manager Tom Presley. 

20th Century-Fox Launches 

Extensive 'Apes' Campaign 

Twentieth Century-Fox Film Corp.. 

through its merchandising arm. Twentieth 

Century-Fox Licensing Corp., has commenced 

a large-scale, merchandising program 

for the "Planet of t. , Apes" film series 

and the new television sene' 'ebuting on the 

CBS television network this i, I. it has been 

announced by Bernard Barron, president of 

Twentieth Century-Fox Licensing Corp. 

The anticipated retail gross through 1975 

on licensed "Planet of the Apes" goods is 

SI 00 million. Involve, are more than 300 

Manager Roddy Thomas of the Cherokee Theatre in Atlanta had this giant 

balloon strategically .stationed in front of the iheatr to direct attention to the 

midnight premiere of "Son of Dracula." starring pop Ringo Starr (formerly 

irtisis 

with the Beatles) and Harry NiLsson. 

43 — BOXOFFICE Showmandiser :: July 8, 1974

Erogenous Zone' Is 

Proposed for Philly 

PHILADELPHIA—Besides the city's 

immercial, industrial and residential zones, 

ernard Meltzer. planning commission 

lairman. wants another classification—an 

:rogenous zone"— for X- rated movie 

ouses. strip joints and pornographic bookares. 

Meltzer's proposal stemmed from 

ompiaints about an adult bookstore that 

pened on midtown's Chestnut Street on the 

ringe of a high rent and exclusive, expenive 

shopping district. His proposal is not 

imed at the regular motion picture theatre 

lat offers X-rated films from time to time. 

The proposal to create a special "pornoraphy" 

section would hit at the many storeront 

X-rated peep shows, erotic art shops 

nd movies-for-adults theatres that dot both 

enter city and major neighborhood shopling 

areas. It would bring together the 

lozen or more storefront houses in center 

:ity, such as the Erotic Art Cinema II. Arch 

;tr«:t Cinema and Sansom Cinema, operited 

by Tri-State Theatres, as well as the 

^cust Strip Cinema. Apollo Cinema, 

Vlark III Cinema and the Sackett Screening 

loom, among the major establishments of 

his type. Also included would be storefront 

aperations such as Xstasy Art in the Frankford 

section of the city and the Adult Theatre 

in West Oak Lane. 

These and other X-rated houses advertising 

extensively in the daily newspapers are 

expected to oppose any such plan on the 

part of the city planning commission. 

"These porno shops are spreading out 

from the low-class areas into the major 

residential and retail areas." said Meltzer. 

"Something's got to be done. We can't ban 

them altogether, because of the First 

Amendment, but the community has a perfect 

right to regulate land use." 

Meltzer's plan is to rezone a particular 

area in the city for the exclusive use of 

pornography purveyors, similar to a plan 

adopted in Boston. John Mitkus, the commission's 

planning director, said," "The biggest 

problem 1 see, besides legal complaints, 

is just where to put these pornography 

places in Philadelphia. These places are already 

all over the city. What happens to 

them?" 

Meltzer said, "It's going to be like an 

incinerator—everybody acknowledges the 

need for one but no one wants it 

backyard."

B R O A D WAY 

PARAMOUNT PICTURES will 

open tour 

major films in the city during the 

month of July, it was announced by vicepresident 

of sales Norman Weitman. The 

four in question are "The White Dawn," 

"The Education of Sonny Carson," "Death 

Wish" and "The Apprenticeship of Duddy 

Kraviiz." 

"The White Dawn," opening at Loews' 

I State and Tower East theatres, is based 

on James Houston's best-selling novel of 

a of whalers shipwrecked in the Canadian 

Arctic in the 1890s. A true story, the 

trio 

film was directed by Philip Kaufman and 

stars Warren Dates, Timothy Bottoms and 

Louis Gossett. Martin Ransohoff produced 

and adapted "The White Dawn," which has 

a screenplay by Houston and Tom Richman. 

"The Education of Sonny Carson," to 

open at the Penthouse and RKO 86th Street 

1 theatres, also is a true story, based on 

Sonny Carson's autobiography of growing 

up in Brooklyn's Bedford-Stuyvesant area 

as leader of a black gang. Rony Clanton 

stars as Sonny in a film produced by Irwin 

Yablans, directed by Michael Campus and 

adapted by Fred Hudson and Campus. 

"Death Wish" opens at the Loews' Astor 

Plaza and Cine theatres. A Dino de Laurentiis 

presentation of a Michael Winner 

Film, the Charles Bronson starring melodrama 

was written by Wendell Mayes, from 

the novel by Brian Garfield. Co-starring 

are Hope Lange, Vincent Gardenia, William 

Redfield and Steven Keats. Filming was 

done in New York. 

"The Apprenticeship of Duddy Kravitz," 

to is play ihe Coronet, a Canadian-made 

film based on Mordecai Richler's best-seller. 

Ted Kotcheff directed the John Kemeny 

production, for which Richler wrote the 

screenplay from an adaptation by Lionel 

Chetwynd. Richard Dreyfuss stars as the 

aggressive hero, with Micheline Lanctot, 

Rany Quaid, Joseph Wiseman, Denholm 

exhibition of his latest film "Catholics," 

which was a TV feature in this country. 

• 

Andrea True, star of the porno film 

"Illusions of a Lady," opened Tuesday (2) 

at the Riverboat (restaurant and nightclub) 

for a six-week engagement. This follows 

on the heels of sex star Marilyn Chambers' 

CONCESSIONS 

• MERCHANT ADS 

ANNOUNCEMENTS 

EXPLOITATION CATALOGUE 

ON REOUEST 

highly successful appearance at the club 

and a special benefit evening for former 

film star Betty Hutton. 

Ms. True is singing and dancing with a 

British rock group. Color slides of Marilyn 

Monroe are projected during one of the 

numbers, the theme for the evening being 

an X-rated movie star who's paid her dues 

and now wants to collect. 

"Ladies and Gentlemen, the Rolling 

Stones," a rock concert movie, began a 

unique two-month rim at the Capitol Theatre 

in Passaic, N.J., Friday (5). The film 

is being presented by producer Michael 

Levine every Friday and Saturday night 

at 11 p.m. during July and August. 

The film uses Quad-Four Channel sound, 

giving the feeling of projecting the audience 

into the atmosphere of a live performance. 

Four tons of eqidpment is necessary 

for the projection, making special 

limited engagements mandatory. 

• 

Alvin Boretz, screenwriter, playwright 

and award-winning director of TV specials, 

is conducting three seminars this week on 

dramatic writing as part of Hofstra University's 

Writers' Conference at the Hempstead, 

L.I., campus, Boretz schedule is 

Monday (8), 3:20-5 p.m.; Wednesday (10), 

1:20-3 p.m., and Thursday (11), 3:20-5 

p.m. 

Also participating in the two-week-long 

conference will be novelists Kurt Vonnegut 

jr., Charles Calitri and Sam Toperoff, tne 

latter assistant professor of humanities at 

Hofstra and academic director of the conference. 

• 

In the magazines: Seventeen Magazine for 

July chooses Peter Bogdanovich's "Daisy 

Miller," a Paramount film starring Cybitl 

Shepherd, as "Movie of the Month." Also 

reviewed are "Buster and Billie," "That'll 

Be the Day," "Son of Dracula," "Pippi in 

Syd Cassyd, Western editor of Boxoffce, 

is recovering from an operation while residing 

at the Tuscany Tower Apartments 

in Manhattan. Tuesday (2), he entered 

Flower Fifth Avenue Hospital for a lens 

implantation to relieve a cataract condition. 

Cassyd also was on the East Coast to visit 

his seriously ill father. 

• 

Marshall Naify has terminated a recent 

leave of absence and returned to his full 

duties, which include president and executive 

general manager of Magna Pictures 

Corp. and chairman of the hoard of directors 

and chief executive officer of United 

Artists 

Theatre Circuit. 

• 

Budd Rogers, general sales manager for 

Continental Distributing, motion picture 

division of the Walter Reade Organization, 

was in Los Angeles recently for two weeks. 

He met with circuit heads and with Jack 

Sheriff of Goldstone Films of Los Angeles 

on "Don Quixote," "Playtime," "Girls Are 

for Loving" and "Ten From Your Show of 

Shows." 

• 

Book reviews: Summer reading fare can 

begin with "Little Girl Lost: The Life and 

Hard Times of Judy Garland." by Al 

DiOrio jr. (Arlington House, $8.95). Published 

at the time of the fifth anniversary 

of the singer-actress' death, the book is a 

factual look at the tragic career of a great 

artist, complete with a list of her films. 

records and TV appearances. 

"Bardot, Eternal Sex Goddess." by Peter 

Evans (Drake Publishers, $6.95), is a slim 

volume about one of the cinema's most 

fascinating women, Brigitte Bardot. Done 

in the style of an elongated Sunday supplement 

article, the book does have some nice 

photos and a useful film checklist which includes 

synopses and full credits. 

• 

Joanna Cassidy arrived in town for several 

days of press, TV and radio interviews in 

connection with the George C. Scott caper 

comedy "Bank Shot," in which she co-stars. 

Gower Champion directed the United Artists 

release for producers Hal Landers and Bobby 

Roberts, concerning one of Ihe wildest 

bank robberies in crime history. 

• 

"Claudine," 20th Century-Fox's smash 

black comedy hit, added the Harlem Apollo 

Theatre to the first-run engagement Tuesday 

(2). The James Earl Jones-Diahann 

Carroll starrer also is playing at the Embassy 

Theatre on Broadway, the Beacon Theatre 

on the upper West Side and the Fine Arts 

on the East Side. 

• 

Radio City Music Hall was the site of 

two midnight concerts June 29 and Sunday 

(7) as part of the Newport Jazz Festival 

New York. From June 28 through Sunday 

(7), the festival was presented at 

various New York locations, also including 

the South SecLs" and "The While Dawn," all Lincoln Center, Carnegie Hall, Nassau 

Elliott, Joe Silver and Jack Warden in 

Coliseum and Roseland Ballroom. 

receiving good notices, and "Benji," "The 

support. 

• 

Lords of Flatbush" and "Paul and Michelle," "The Tamarind Seed" begins its world 

Producer Sidney Glazier flew to London each receiving a nay. The issue also contains 

premiere Thursday (11) at the Music Hall. 

an interview with actor Keith Carra- 

Julie Andrews and Omar Sharif star in the 

and Paris Monday (Ij for a ten-day stay to 

dine. 

meet with European distributors on the 

romantic suspense drama, directed by Blake 

• 

Edwards against a background of Barbados, 

E-2 

Paris and London. Avco Embassy Pictures 

is 

distributing. 

• 

Holiday attractions on showcase as of 

Wednesday (3) were: "For Pete's Sake," 

"The Nine Lives of Fritz the Cat," "Love 

and Anarchy," Disney's "Alice in Wonderland" 

and "Charley and the Angel," "The 

Day of the Dolphin," "The Great Gat.Tby," 

"The Sting," "The Exorcist," "Thunderbolt 

and Lightfoot." "Cinderella Liberty," 

"S*P*Y*S," "Blazing Saddles," "Memories 

Within Miss Aggie" and the new kung fu 

bill. 'The Chinese Godfather" and "The 

Final Davs of Bruce Lee." 

Britt Ekland will play Mary Goodnight 

in "The Man With the Golden Gun" from 

United Artists. 

BOXOFTICE :: July 8, 1974

- 

• 

. . . 

Generators 

. 

Warner LeRoy, Hardwicke 

Open NJ Great Adventure 

By JOHN COCCHI 

NEW YORK—Great Adventure, said to 

be the largest family entertainment center 

in the Northeast, opened to the public 

Monday (1) on 1,500 acres of land in 

Jackson, N.J. The $35 million venture, 

created by Warner LeRoy and built by 

Charles Stein's H. Hardwicke Companies, 

Inc.. is a combination safari park and amusement 

area. 

Dedication ceremonies were held Sunday, 

June 30, with brief speeches by Sen. 

Harrison Williams, Commissioner Joseph 

Hoffman (representing Governor Byrne), 

Great Adventure creator and president 

LeRoy and Stein. Construction on the park 

had begun just four months before and the 

concrete was still wet in many areas. Some 

attractions were not yet operational but 

it was clear that in a short time the park 

would attract vast numbers from surrounding 

areas. 

Among the park's features are the largest 

drive-through safari park outside of Africa, 

containing 2,000 animals, 

an aqua spectacle 

and a giant arena with continuous daredevil 

performances by Hollywood stunt man 

Glenn Randall and a team of experts. 

LeRoy has had an extensive show business 

background. The son of famed film 

producer-director Mervyn LeRoy, he worked 

in the motion picture industry as a 

messenger boy, film librarian, script reader, 

scenic designer, author, editor, actor, assistant 

director and camerman. Later, he functioned 

as 

a designer, author, producer and 

director on many theatrical film productions 

in California as well as in New York 

City. In recent years he designed and created 

Maxwell's Plum, a New York eatery, before 

undertaking the creation of Great Adventure 

with Hardwicke, being a member 

of the Hardwicke board of directors. 

R Movie 'Language' Rapped 

By Township Commisssioner 

BUTLER, PA.—Robert McCall, Butler 

Township commissioner, after attending 

showings of "Serpico" and "The Last Detail," 

told the press he didn't mind "watching 

an occasional X-rated movie" but feels 

some R-rated films should be confiscated 

because of the "disgusting language" used in 

them. 

"I don't think people who go to these 

movies realize all the words that will be 

thrown at them," commented McCall. "If 

you come to my house and use these words 

in front of it, I could get you arrested. 

I feel the same thing should go for these 

theatres. 

He has recommended the township commissioners 

order such films seized under 

local disorderly conduct regulations. However, 

Leo M. Stepanian, township solicitor, 

said he did not feel there was "much chance 

to prosecute" any of the area's three hardtops 

and two drive-ins. 

Manager Bea Neely of the Penn Theatres 

in Butler said she was surprised by the 

move. McCall, she stated "was one of my 

best customers when we ran X-rated films. 

BOXOFHCE :: July 8, 1974 

'A Very Natural Thing 

Tops List 

With 660 Average in NY Opening 

NEW YORK—"A Very Natural Thing" 

topped the list in its first week at the Cine 

Malibu (700) and Cinema Village (620) for 

an average of 660. Second was last week's 

winner, "Uptown Saturday Night," with 605 

for the second week at the Criterion (520) 

and 86th Street East (690). The black actioner 

"Three the Hard Way" debuted and 

averaged out at 575 for its first week at the 

Cine (585) and DeMillc (565). Again fourth 

was "That's Entertainment!", improved with 

465 for the fifth Ziegfcld week. Second last 

time and fifth this week, "Memories Within 

Miss Aggie," picked up a 445 for the eighth 

World week. Sixth was "Chinatown," down 

one spot for the second stanza at the State 

I (320) and Coronet (560) and averaging 

440. 

(Average Is 100) 

(Ne 

' 

^,MCT...j .—The Parallax Vre _ 2nd -^ r . 

,-. 

Cinemo II—Going Ploees (Cinema 5), 7th wk. ...320 

Cinemo Village A Very Noturol Thing 

(New Line Cinema) 

.620 

Cinerama Truck Turner (AlP) 

Coronet Chlnotown (Paro), 2nd wk 

Criterion—Uptown Soturdoy Night (WB), 2nd 

DeMille Three the Hord Way (AA) 

Eastside Cinema The Groove Tube 

86th Street East—Uptown Soturdoy Night (WB), 

2nd wk . 

Fine Arts^Cloudine (2ath-Fox), 10th wk 

He and Mrs. McCall used to come all the 

time." 

While admitting he did attend X-rated 

McCall said he stopped viewing them 

films, 

in 1971 when he no longer received passes 

to the theatres. 

Univ.'s The Midnight Man' 

Begins NY-NJ Showcase Run 

NEW YORK — Universal's "The Midnight 

Man." starring Academy .\ward winner 

Burt Lancaster, Susan Clark and Cameron 

Mitchell, opened a special engagement 

at 28 Universal Showcase theatres throughout 

the Greater New York-New Jersey area 

Wednesday (3). Co-featured on the same 

bill was "The Day of the Jackal," based on 

Frederick Forsyth's best-selilng novel, with 

Edward Fox in the title role. 

"The Midnight Man." a Norlan production 

filmed in Technicolor in South Carolina, 

is a mystery drama set against the background 

of a college town. The film was coauthored, 

co-produced and co-directed by 

Lancaster and Roland Kibbee. 

Airer Ass'n Elects Officers 

PITTSBURGH — Tri-State Drive-In 

Ass'n, Fulton Building, recently elected 

officers and directors as follows: Steve Gray 

jr., president; George Tice, secretary: Michael 

Cardone. treasurer, and directors Lou 

Lambros. Jack Vogel, Ernest Warren and 

Tom Zaimes. Mrs. Meercy B. Weiner continues 

as executive secretary for the organization. 

-Maliiia 'Paro), 4th wk 

New Yorker), 2nd wk. . . . 

Radic 

Herbie Rides Agoln ;BV), 

20 

RKO 86th Street Twin II—Truck Turner AlP) .220 

. 

58th Street Playhouse The Seduction of MImi 

(New Line Cinemoj, 2nd wk, J;^" 

, 

Sfote I—Chlnotown (Paroj, 2nd wk 320 

S,a,e |i_The_Termlnal, ' ' 

'*?''.J^^,l:,i?''^'^^-.:.^ ,35 

7th 

' 

-Lux 

t—Fronkenstein 

(Bryansto 

.225 

World—Memories Within MIsi Aggie (Inish Koe), 

^^^ 

Ziegfield—Thot's JEntertainmentl (MGM-UA), 

•S*P*Y*S' Averages 235 

In Baltimore Opening 

BALTIMORE—"The Groove Tube" lost 

a little ground but managed to retain its 

position as the top Baltimore feature with a 

385 average at the Cinema I (475). Playhouse 

(215) and Mini-Flick I (460). 

,.S*p*Y*s" opened at the Westview I (165), 

Towson (400) and Glen Burnic Mall (135) 

for a 235 average and second place. "Chinatown" 

was third with a 140 average at the 

Westview II (150) and Senator (125). 

Cinemo I, Ployhouse, Mini-Flick I—The Groove 

^^^ 

Tube

BUFFALO 

Qhinatown" opened an exclusive engagement 

in Holiday I, according to Joe 

Garvey. general manager of the Holiday 

theatres. The Paramount production stars 

Jack Nicholson and Faye Dunaway. "Our 

Time" is doing very well in Holiday 6, the 

North Park and the Boulevard Mall 1. 

Holiday 2 is featuring "Daisy Miller." a 

Paramount release, and attracting good 

crowds with it. 

In commenting on the Elvis Presley concert 

in the new Niagara Falls Convention 

Center, the Evening News said: "No question—he 

handles himself like royalty. And 

when he has finished with an hour's performance, 

the King of Rock "n" Roll, with 

an entourage numbering about 100, sends an 

audience home feeling they have witnessed 

a rare hybrid of religious fervor, carnival 

and time-tripping. Presley makes a tight 

show right down to the hucksters." The two 

June 24 concerts were sellouts, for a total 

of 24,000 people. 

Ike Ehrlichman and Mannie Brown of 

the Frontier Amusement Corp. scored a 

coup when they arranged for co-booking 

with the Canadian premiere of Crown International's 

"The Teacher" to coincide with 

the western New York break. With the aid 

of a big TV and newspaper campaign, "The 

Teacher" was held over in all theatres of the 

multiple—with land-office business. Frontier 

is the local distributor of Crown product. 

Center to greet his fans and to autograph 

shirts, albums and posters. 

Local man A. Donald Arsem of Clarence 

is the new chief executive officer of the 

Wurlitzer Co. Based at Wurlitzer's North 

Tonawanda plant since joining the company 

in 1958, Arsem has been commuting regularly 

to the Chicago headquarters since his 

election last January as vice-chairman of 

the board. He continues to hold that post 

. . . Leslie G. Arrics jr., vice-president and 

general manager of WBEN, has been elected 

chairman of the Buffalo Area Chamber of 

Commerce. Arries succeeds Richard F. 

Torrey, who served two terms as head of 

the chamber of commerce. 

Frank Arena of Lcews' Buffalo and Teck 

has his hands full these days. In addition to 

operating both houses, he has been handling 

the closed-circuit TV sessions of the 

world soccer matches. To top it off, at the 

same time he was selling tickets for the 

closed-circuit presentation of the doubleheader 

heavyweight fight ... A three-day 

festival of short films by young filmmakers 

was presented June 31 through Tuesday (2) 

in the Artpark Theatre, Lewiston . . . The 

cross-lake hovercraft service won't begin 

until the end of this week. The 51 -foot, 

$360,000 craft is to be dedicated in Toronto. 

The music of local 

composer Harold Arlen 

highlighted M&T Bank Promenade '74 

programs at One M&T Plaza. The C. Q. 

Allied Artists' "Three the Hard Way" was 

given a big send-off for its local engagement Price orchestra performed Wednesday (3), 

at Loews' Buffalo and the Wehrle Drive-In. playing some of Arlen's songs . . . The 

There was a big TV, radio and newspaper Buena Vista branch announced that the 

campaign. In addition, Frank Arena of company is presenting a ten-week Walt 

Loews arranged with WUFO and WBLK- Disney Summer Film Festival, which will 

FM for special promotions throughout the run through September 3 . . . Franco Autori 

and Peter Nero are among the head- 

week. Deejay Al Park of WUFO made personal 

appearances at the African Cultural liners who are appearing al the Chautauqua 

Institution's first week of the 100th summer 

season, which began June 30. 

Three nationally regarded independent 

filmmakers screened and discussed their 

works at the State University at Buffalo as 

part of the ongoing summer institute in 

"The Making and Understanding of Film 

and Media." The three were Bill Brand, 

Tony Conrad and Jon Rubin. The screenings 

and discussions were free and open to 

the 

public. 

Warren Michael Kelly has been appointed 

general manager of WYSL-AM and WPHD- 

FM, it was announced by Bart McLendon 

in 

Dallas, Tex. Kelly succeeds Larry Levite. 

who has joined the Queen City Broadcasting 

Corp. as executive vice-president and general 

manager of WEBR-AM and WREZ- 

FM here. Mrs. Virginia Quigley has been 

promoted to administrative manager of 

WYSL and WPHD, where she had been 

office manager. 

John J. Serfustini, manager of the local 

branch of 20th Century-Fox, draws attention 

to the fact that his company and the 

National Enquirer have joined forces to 

create a promotion for each and every week 

of the summer. The tie-up will boost the 

hits of the company's "The Great Movie 

Summer of '74" lineup. 

Mickey Ellis jr. presented awards to some 

of the senior students at the 42nd commencement 

of the Amherst Central Senior 

High School June 23 in Kleinhans Music 

Hall, when his daughter Katherine P. 

graduated. Mickey is a former chief barker 

of Variety Club Tent 7. One of Eddie 

Meade's nieces also graduated at the same 

time and place. Eddie is a former press guy 

of Tent 7 and now operates his own ad 

agency in the Wurlitzer Building at 674 

Main St. A proud member of the audience 

was Dewey Michaels, owner of the Palace 

and downtown Cinema. Dewey is Kathy 

Ellis' grandfather. 

THINKING 

OF TWINNING 

OR BUILDING 

A THEATRE? 

THINK 

'^- 

WOODBAY! 

spec' 

ooW 

Work at Buffalo 1-2-3 Is 

Delayed by Rainy Weather 

BUFFALO—Total completion of the 

Buffalo 1-2-3 Drive-In, 3085 Harlem Rd., 

has been delayed until at least Wednesdav 

(17) by recent rainy weather, declares 

Fabyan Valentine, executive vice-president 

of Aero Drive-In. Construe ion of the 

screens and central projection and concession 

facilities is finished, according to Valentine. 

Grading and ramping of the fine-rolled 

stone surfaces of the parking sites for 1.- 

350 automobiles (approximately 450 at each 

theatre remains uncompleted, Valentine 

said. Meanwhile; Joseph Garvey, managing 

director of theatre operations, and his family 

are vacationing on Cape Cod. 

'We've never missed an opening" 

ULioodbQu cofvtfuction 

,.^^ ^, ,_ ,„. ,9 CORPORATION 

555 Chestnut Street 

Cedarhurst, New York 1151 

516 569-1990 

Manager, Corporation Are 

Convicted in Jury Trial 

BUFFALO— Judge Joseph J. .Sedila. after 

a city court jury convicted a theatre manager 

and a corporation on obscenity charges, 

ordered probation department investigations 

E-4 

BOXOFFICE :: Julv 8, 1974

, city 

. . 

irior to sentencing Wednesday (17). Asst. 

)ist. Atty. Jerry M. Solomon said the sixnan 

jury deliberated nearly two hours 

«fore returning the verdict against Gerald 

Vttenson, manager, and Jodbor Cinema, 

iwners of the Fine Arts Theatre. 663 Main 

;t. 

Two women perlormers in the theatre 

ailed to appear for trial. Judge Sedi'ia 

irdered bail of $500 each forfeited and 

ssued bench warrants. The two had been 

irrested after Detective J. J. Sedita obtained 

court decision that their performance 

ndicated "probable cause" for an obscenity 

harge. 

All pleaded innocent to the state penal 

aw charges. Attenson testified he was not 

n the theatre at the time of the April 24 

lerformance by the women and claimed 

hey changed their act from the 15 prior 

lerformances he had watched. 

Historical Film Proposed 

For Bicentennial Expo 

PHILADELPHIA—A Popular History 

Vluseum, to be created for a great historical 

ilm presentation in a specially constructed 

win theatre, now has become the focal 

wint for the proposed 1976 Bicentennial 

:elebration here. With the city council ruling 

)Ut a loan for a $14 million "Philaflora"' 

lower show that was to be the expo's 

:enterpicce, the history film project has 

)een presented as the substitute. 

Philadelphia '76 Corp., official planning 

igency for the exposition, revealed that 

x)th Frank S. Rizzo, mayor, and George X. 

ichwartz, city council president, have 

sledged to support a new bill providing for 

S8.5 million toward the $10 million needed 

'or the proposed history museum. The plan 

;alls for a spectacular motion picture drama- 

;izing the nation's 200-year history to be 

ihown on a staggered schedule continuously 

it the twin theatre. 

William F. Rafsky, executive director of 

;he planning agency, said that the consultant 

firm of Raymond Loewy has been working 

3n a 90-day contract, not to exceed $30,000, 

an a feasibility study for the proposed history 

movie museum. The probable location 

for the museum will be in Penn's Landing, 

which is to be constructed along the city's 

waterfront. 

Neighboring Delaware County, also announcing 

a multi-million-dollar bicentennial 

Plan, including tours of historic buildings, 

boat rides and art exhibits, announced that 

the largest single expense—$1 million—will 

be for the building of a center near Media, 

Pa., that will house an auditorium where 

the thousands of tourists that are expected 

in 1976 can see a professionally produced 

motion picture of the country's history. 

PHILADELPHIA 

Ronald Sutherland and Elliott Gould were 

in town to promote the June 26 debut 

at the midtown Mark I Theatre of their 

'•,S*P*Y*S." Both stars appeared on the 

syndicated Mike Douglas TV show while 

they were in the city . . . The Inquirer improved 

its type faces for the daily listing of 

"Neighborhood Theatres" classified advertising. 

For the first time, the name of the 

theatre and the title 

of the film appeared in 

large boldface type, with the body copy in 

lightface for "easy-to-read" listings. Until 

the change was made, movie page classified 

columns had looked like telephone directory 

listings. 

Jim Brown was in lown promoting his 

latest movie, "Three the Hard Way." which 

opened June 26 at the midtown Goldman. 

He announced that his canceled June wedding 

to Diane Stanley, 19-year-old daughter 

of a local attorney, was due to his assignmjnl 

for "The Scavengers" movie and that 

his wedding date has been rescheduled for 

October. 

The Boardwalk in Atlantic City once 

again has a motion picture theatre operating, 

the former Strand Theatre being relit 

as the Talkies Theatre. While George A. 

Hamid jr.'s Steel Pier extending a quartermile 

over the ocean includes a motion picture 

theatre among its one-admission attractions, 

the new Talkies Theatre opposite 

is Steel Pier the only motion picture house 

directly on the Boardwalk. Opening with a 

twin bill of "Magnum Force" and "Fists of 

Fury," the policy calls for continuous showings 

from 12 noon to midnight. 

Art Carduner, owner of the Bandbox 

Theatre, popular art film house here, announced 

that he has obtained the original, 

undubbed prints of "The Emigrants" and 

"The New Land." He will show the Jan 

Troell films starting Wednesday (10). 

The Franklin Institute Museum Theatre 

has scheduled an O'Id-Time Film Festival 

that finds W.C. Fields. Charles Chaplin, 

. 

Laurel and Hardy. Buster Keaton and the 

Keystone Kops cavorting through three 

shows daily throughout this month 

Elvis Presley, for two sellout performances 

Sunday. June 23, at the Philadelphia Spectrum, 

with 19,000-plus at each show at a 

$10 top, racked up a gross of $330,000, 

The day gave the city's tax bureau $16,500 

in city wage taxes and another $14,000 in 

other taxes for autographed scarfs, record 

albums and other merchandise sold. 

With more than 17,000 persons attending 

the free film showings at the William Penn 

Museum, Harrisburg, film director Pat 

Nemser is setting up a program of old-time 

movie features to the 1974-75 season starting 

in the fall ... A summer course in 

motion pictures is conducted by Tom 

Gallagher at suburban Springfield High 

School. For a $30 registration fee, the 

course traces the growth of the American 

cinema from its earliest days to ihe advent 

of sound movies . . . Marilyn Chambers, 

star of several X-rated films, has been 

signed as a featured entertainer at Pavio's 

Chez Antonio restaurant and nightclub at 

Cherry Hill, N.J., opening Tuesday (9). 

The Wilmington (Del.) Library is staging 

its first "Summer Flicks" program, with 

free admission at noon Tuesdays for 60- a 

minute program of old-time movies . . . 

With emphasis on "family films," the 

Marple-Newtown Joint Recreation Commission 

will show features and cartoons for 

family trade every Thursday evening during 

the summer at the Broomall Little League 

Field with the admission a 25-cent donation. 

Universal Film Exchanges, originally 

registered 

as a foreign business corporation 

based in Wilmington, Del., with a certificate 

of authority to conduct its business in Pennsylvania, 

presented an application to the department 

of state for a certificate of withdrawal 

of its business interest in Pennsylvania 

. . . Technicolor, a foreign business 

corporation with its corporate offices in 

Wilmington, Del., filed application with the 

department of state for a certificate of authority 

to conduct its busincsss in Pennsylvania. 

According to its application, the corporation 

is engaged in the sale of film projectors 

to industrial and educational organizations. 

Cinema 19 Continues $1 

Policy for 'Sting' Run 

PHILADELPHIA—The center-city Cinema 

19. which has been doing land-office 

business with a policy of offering a double 

feature of major films at a $1 admission at 

all times, is dropping the policy for the 

showing of "The Sting." which opened 

June 26. The Cinema 19 will continue the 

$1 admission for a single feature. "Don't 

Look Now" and "Serpico" was the last 

double shown. 

With the new policy at the old boxoffice 

rate. "The Sting" is scheduled to remain for 

a month-long run. 

Mike and Julia Phillips will produce .i 

UFO story for Columbia entitled "Close 

Encounter of the Third Kind." 

BOXOFHCE :: July 8, 1974 E-5

. . 

. . Mike 

. . "Mr. 

PITTSBURGH 

The downtown area plays far fewer of 

"those gory pictures" 

than many other 

cities visited by George Anderson. Post- 

Gazette entertainment editor, who continues: 

"One may find more genuine quahty 

in the downtown houses here than in most 

other metropolitan areas" . . . There will be 

no Disney extravaganzas this summer at the 

arena but Disney's "Peter Pan" will head 

noza. Dr. Curley will be joined with his 

parents part of the two weeks at Newport, 

R.I Their son's book on "Spinoza's Metaphysics" 

was published by Harvard University 

Press and received international acclaim. 

He returns to Australia the first of 

August and will take over duties as chairman 

of a similar seminar at his university 

there. 

Pamela Klinger, 16, Munhall. is Pennsylvania's 

new Miss Teen Talent, having won 

the title at Thiel College in Greenville. She 

will compete in the Miss World Teen Talent 

contest in Chicago in December ... A 

commonwealth court upheld a ruling that 

COMPLETE 

Drive-in Theatre Construction Since 1946 

• STEEL TOWERS 

• PAINTING 

• REPAIR 

Free Estimaies 

million in bonds to finance costs of construction 

of 3.000 additional seats in the 

civic arena, the county to guarantee $2 million 

and the city the other $2 million. 

During the last three years, an average of 

1,280.191 seat tickets were sold for arena 

shows, sports events and other activities 

. . Pennsylvania state funds totaling $450.- 

000 will help pay for an 85x200-foot regulation 

ice hockey skating rink to be con- 

. 

. . . 

. 

for this spot at a later date. 

structed in South Side Park, total cost to 

The New Ritz Adult Theatre on the be in excess of $900,000 . . . Pennsylvania 

north side reduced its admission price to 

Bill 2316, appropriating $7 million 

$3 . . . The Civic Light Opera added an 

from the present $3.7 million—for 

House 

—up 

the state King and I" 

extra matinee for "The public TV network commission, 

Wednesday, August 14, in Heinz Hall passed the Senate 36-14. The House approved 

The Pittsburgh Forum "hopes the Warhol 

a bill for $100,000 to Carnegie 

fans in the Pittsburgh area get a chance Museum here and $50,000 to local Buhl 

to see the 3-D 'Frankenstein" this summer." Planetarium. Both passed the Senate. 

Andy Warhol, producer, and Paul Morrissey, 

Playing neighborhood theatres in 

director, are Pittsburghers. Joe Dal- 

first-run 

lesandro is Warhol's top super star 

showings is "Huckleberry Finn" . . . Opening 

Dr. Edwin M. Curley, son of ADV Agency's 

Wednesday (10) at area theatres is Dis- 

ney's reissue double bill. "The Incredible 

"Herbie 

Gertrude and Jules Curley, will be lecney's 

Roger 

Journey" and "Old Yeller" 

Rides Again" will go into release in this 

turing at a philosophy seminar at 

Williams College. Providence. R.I., the 

area Wednesday (24) CLO opens its 

middle two weeks in July. A senior Fellow 

1974 season Tuesday (9) with "West Side 

of Australia at 

of the National University 

Story." playing through Sunday (14), on 

Canberra, where he specializes in researching 

Yanak. 

stage at Heinz Hal! 

the philosophies of Descartes and Spi- 

Farrell projectionist in the 1930s, started 

the movie poster collection exploited in the 

Press Roto section June 30. 

John E. Washington, who died June 27, 

was this city's best-known black movie manager. 

In previous years he was an associate 

of the late Harry Hendel and he continued 

as manager of the Granada in the hill district 

when the Associated circuit took over. 

In all. Washington was around in the business 

here for more than three decades. He 

leaves his wife Catherine: a son. Paul Blackstone; 

a brother. Neleane Thomas, and four 

grandchildren. 

John Moriarty, in years past local SWT 

auditor-controller and then boxoffice manager 

at the Civic Arena here, is managing 

units in the local division. 

Bert Steam of the Stearn-Hanna Co-Op 

office, with various exhibitor interests, recuperated 

from surgery and returned to his 

home. He had entered a local hospital as 

the 

result of an injury and was retained for 

the operation. Veteran in the industry here, 

Bert reportedly is doing very well and making 

rapid progress toward good health. 

Dave Silverman, AIP branch manager, 

sustained a broken finger when an auto 

door was slammed shut ... We talked recently 

at the ADV Agency with Tom 

Hickes, Saxton exhibitor, and for the first 

time in some years with Ann Nash, veteran 

in exhibition here, whose son is active thea- 

Ireman Jimmy Nash jr. . . . The FBI is still 

trying to run down illegal prints and stolen 

films. Information is wanted by Terry Halstadt 

at (412) 471-2000. 

Jacques R. LesUe, 65. a corporate and 

theatrical attorney, formerly of this city, 

died in Beverly Hills, Calif. He was a graduate 

of the Pitt Law School. 

Darryl ZwerUng, appearing in "Chinatown," 

is a former optometrist in Wilkinsburg 

The Fiesta opens "Buster and 

. . . 

Billie" Wednesday (10) and "The Black 

Windmill" follows "Conrack" at the Forum 

and Encore . 

Majestyk" is the Stanley 

offering and "The Pedestrian" is next at 

the Manor. 

The modem and beautiful Cinema 356 

at Sarver was prepared for opening Wednesday 

evening (3). This is the Mulone family 

enterprise—completely automated— which 

is months late in opining because the exhibitors 

held out for a decent film availability. 

The entire industry happily salutes Joe and 

Molly Mulone and son Nick in bringing to 

the public this truly excellent cinema, so 

different from all the rest. The Mulones' 

East and West theatres at Cheswick are excellent 

twins, while the Sarver entry is an 

individual theatre which could be enlarged 

at a later date into a twin cinema. Cinema 

356 is located on a large area of ground 

which the Mulones own. with plenty of 

free parking, etc. 

Martin Torreano jr. is manager-projectionist 

at Cinemette South, 2090 Greentret 

Rd., twin which was opened the other da> 

without any advance notice by the giam 

circuit. 

Russell H. Pratt, 85, KDKA Radio emce< 

in the '30s and '40s, died June 26 at hii 

home in Covina, Calif. In the advertisinj 

business here, he retired in 1958. 

Chatham Cinema opens MGM's "That' 

Entertainment!" Wednesday (24). 

"Wet Lips" is a new entry availabli 

through Rick Glaus at his father's firm 

John O. Glaus Agency ... Jim Vazzana 

the WIIC-TV antenna on the north side is 

once a salesman for Atlas Theatre Supply 

machinery and cannot be taxed as real estate 

. . . L'Amoure recently showed "Luke's 

keeps himself busy at Monongahela, wher 

the Arena at Erie. The ticket manager there he operates a trucking business and a res 

Formula F" and "Sell. Sell, Sell." 

is Bob Bowman, veteran retired WBT and taurant . . . Mrs. Samuel Faye. the forme 

Allegheny County approved a plan by the RKO-SWT district manager at Erie, who Shirley Shuster of old National Screen Sei 

public auditorium authority to issue $4 had resigned his theatre duties just before vice, resides with her family in Los Angeles 

the Cinemette takeover of the RKO-SWT Her husband from time to time turns ou 

a screenplay. 

NATO of Western Pennsylvania ha 

available the tape on wage-and-hour ques 

tions and answers as presented at the Mic 

eastern NATO convention. For informatior 

call the department of labor here: (412 

644-2996. To borrow the tape, call NATC 

281-6475. 

Barhra Streisand lookalikes were in con 

petition sponsored by Gimbels in conjun( 

tion with exploitation for "For Pete's Sake, 

now on view at the Warner, the premiei 

showing having been for the benefit of Chi 

dren's Hospital. Honda dealers here donate 

a Honda at the initial screening of th 

movie . . . Gordon Gibson and Gene Nai 

carato were at Elkins. W. Va., for the opei 

BOXOmCE July 8, 19'

ig of the new twin Manos cinemas . . . 

I 

hil Freeman is Jim Naughton's associate 

i district representatives for the carbon diision 

of Union Carbide Corp. . . . Bob 

hearer's Messenger Service continues its 

icai service of picking up and deHvering 

Im. 

Weeeknd storms ending Monday (1) 

luscd considerable flood damage to many 

roperties, residential and commercial, inluding 

flooded outdoor projection booths 

13). The American Legion Convention will 

e held at that spot Friday and Saturday 

26, 27). 

Dbscenity Law Challenged 

Jy Bookstore Operator 

HARRISBURG, PA.—An "adulf booktore 

operator asked the federal court 

une 14 to invalidate Pennsylvania's obcenity 

law and overturn an injunction 

/hich shutiered his store in suburban Harisburg. 

The establishment was closed April 

4 by the Dauphin County Court here, 

/hich was told by the county's district atorney 

its operator was engaged in a "vioent 

war" with a chain of rival bookstores. 

The three-judge federal panel took the 

ase under advisement. Hearing the case, 

I'hich also has special interest to the motion 

licture theatre operators who have had 

nany run-ins with the state's 

obscenity law, 

Mlentown, Cresson and Collegeville, Pa. 

Jis attorney Burton W. Sandler said ihe 

tate law was unconstitutional because it 

'ermitted the closing of the Harrisburg 

tore without a hearing. 

I'ere Judges Max Rosen, Michael Sherilan 

and William Nealon. 

The court action was brought by Classic 

distributors, operated by Allen G. Morrow, 

vho operates other "adult" bookstores in 

Richard Brook's "Bite the Bullet" (Coumbia) 

stars Gene Hackman, Candice Ber- 

;en and James Coburn. 

BALTIMORE 

grant's Northwood Theatre has been closed 

until 5:30 p.m. except on Wednesday, 

Saturday, Sunday and holidays, when 

it opened at 1 p.m., according to Israel 

Batista-Olivieri, administrator of operations 

here. "However, starting Wednesday (3), we 

will be open everyday at 1 p.m.," he stated. 

Israel has a beautiful "World of Girls" in 

ally, it was Thursday, June 20, which allowed 

them to freeze many of the fish and 

to give a bountiful supply to friends and 

neighbors. This was one of the largest 

catches in some time, according to Vera. 

A summer festival of family entertainment 

was announced by Columbia Cinema, 

Harundale Cinema, Northpoint Plaza, Perring 

Plaza Cinema, Security Cinema, Timonium 

Cinema and Village-Reisterstown. 

The series consists of five films and kicking 

off the presentation was Walt Disney's "Old 

Yeller" June 26. Upcoming are: Walt Disney's 

"Herbie Rides Again," Wednesday 

(10); "Pippi in the South Seas." to be shown 

in July, and "Digby. the Biggest Dog in 

the World" and "Castaway Cowboy." both 

in August. 

The recent decision of the U.S. Supreme 

Court was the subject of an editorial in the 

Evening Sun June 25, the newspaper commenting: 

"In ruling that 'Carnal Knowledge' 

is not an obscene motion picture, the Supreme 

Court touches off a new round of 

applause from film producers and a new 

round of perplexity for the rest of us. Its 

decision comes almost exactly one year 

after the court posted its latest standards 

for sifting obscene ingredients from the 

public diet. But those standards, weaving 

around and about phrases like 'patently offensive' 

and 'hard-core pornography,' are so 

vague and flexible that they offer little 

guidance to the local authorities charged by 

the court with deciding what is obscene and 

what is acceptable. With the new ruling. 

that vagueness continues. As Justice Brennan 

notes in his dissent in another censorship 

case, these decisions do little to extricate 

the court from the mire of case-bycase 

determinations of obscenity.' The court 

is trapped between its act of upholding of 

obscenity as cause for censorship and its 

withholding of a firmer definition of what 

is obscene. Only one year after telling us 

[id indoor theatre basements, particularly his home and their birthdays, interestingly, 

the Allegheny River Valley. George Rodok 

that community standards should be used in 

early summer. Eileen 

stated that indoor theatres at Oakmont 

fall in the spring and 

was 20 May 8. Desiree became 11 May 25. determining what is obscene, the court now 

nd New Kensington were in sewer back-up Sherry celebrated 14 years June II. Kathy warns us against going overboard on this 

oods, etc. 

was 21 Sunday, June 23, and last but not point." The newspaper concluded that the 

traffic between movie theatres and the high 

least, little Michelle Lee, who is as good as 

The Pennsylvania Council on the Arts 

new after her thumb operation last winter, court's screening room would not slacken 

lade as of the ruling. 

a grant to the Pittsburgh Filmmakers 

1618 Penn Circle South. East Liberty, 

adds up to four years August 26. "She'll 

have a super-duper lunchhox for school, 

a result 

.ss'n. 

nd this fund is being used to build a theatre 

come fall," said Israel. 

Computer Graphics Course 

nd screening room on Forbes Avenue, Oakind, 

according to Robert A. Haller, execuve 

director. 

ager of JF's Reisterstown Plaza Theatre. He 

Lou Cadorette recently became the man- 

At Syracuse University 

SYRACUSE—An experimental filmmaking 

course involving the media of computer 

has had many years of experience in the 

Neal DuBrock of the Arena Theatre is legitimate theatre prior to this post and has 

is graphics, video graphics and film offered 

1 Paris, thanks to the honesty of two local many friends among the actors and actresses 

in Syracuse University's second summer 

le, Dominick Swaldi jr. and Donald Van- both in films and on the stage. He makes his 

/ert, who found $500 in cash which Durock 

had dropped to the pavement while dren . . . Mrs. Morris A. Mechanic is an 

home in Stevenson with his wife and chil- 

session, which began Monday ( 1 ) and 

continues through August 9. Owen Shapiro, 

assistant professor of film; Joseph A. Scala 

honorary chairman of the September 20 

jshing to into travelr's 

the bank to convert it 

jr., assistant professor of experimental 

checks. two turned the cash 

The men 

Crystal Ball, a benefit for cystic fibrosis 

studios, and Patsy Scala, a graduate student 

Newhouse 

ito a local newspaper and were rewarded research. 

y DuBrock with $20 each—and a lifetime 

in the S. I. School of Public 

sason pass to the Arena Theatre! 

Austin Wolfe, husband of Vera Wolfe, Communications, are teaching the course 

who is secretary for NATO of Maryland, they describe as "unique in the nation, in 

The next event scheduled for the Niagara came home from the Severn River in Maryland, 

that students work simultaneously with the 

alls International Convention Center is the 

where he keeps his boat, with a per- 

three art forms." 

sonal catch of 165 white perch! Strategic- 

Scala said computer graphics is a new 

io Ju-Kai Karate Tournament. Saturday 

art medium that has widespread aesthetic 

and commercial applications. The system for 

producing the "computer-made" films, the 

EXPLOR system, was developed by Kenneth 

Knowllon of Bell Laboratories. Knowllon 

is serving as a visiting consultant for 

the 

course. 

Earl Holcombe, 64, Dies; 

Boothman and Inventor 

NEW YORK— Earl Holcombe, projectionist 

and inventor, died Wednesday, June 

26, at his home in North Bergen, N.J. He 

was 64. 

A projectionist at Loews' State Theatre 

in Times Square, Holcombe worked on the 

introduction of large-screen closed-circuit 

TV projection equipment and was responsible 

for innovations in electronics, radio 

and TV. He taught here at the Delehanty 

Institute. 

He is survived by his wife Victoria; two 

sons, Roger and Dennis, and a daughter, 

Mrs. Madeline Pannell. 

Frank Perry will direct and co-produce 

with Peter Donhanos the film "Dancing 

Man." 

PROJECTOIIS 

IT 

l:Mii ^ 1 

OXOFFICE :; July 8, 1974

. . . The 

WASHI N G T O N 

TJeighborhood Theatres' Richmond. Va.- 

headquartered Northern division has 

its relocated Falls Church offices from 105 

Park Place to 311 Park Ave. The phone. 

(703) 532-4108. and zip code, 22046. remain 

the same. The building from which 

the group moved is adjacent to the circuit's 

State Theatre and will be demolished. Its 

lot will be converted to provide additional 

parking space for patrons of the State, according 

to Roy Tompkins, assistant division 

director . . . Carter Bain, the division's newly 

named publicist, has a campaign under 

way for the Wednesday (10) opening of Disney's 

"Herbic Rides Again" in six theatres 

—the Springfield Cinema. Buckingham. 

Jefferson. Marumsco. Marlow and New 

Carrolton. Tie-ins with Volkswagen agencies 

resulted in two VWs being made available 

for patron drawings, as well as 

"Herbie" go-carts. Other perimeter situations 

showing the Buena Vista release are 

Wineland Theatres' Laurel and Superchief 

drive-ins, Roth's Vienna and S&H's Wheaton 

Plaza. 

J. J. Proferes, president of Galaxy Management 

& Investment Co.. invited a group 

of suburbanite friends, peripherally associated 

with the arts, to a soiree at his country 

estate Saturday (6). 

Dick Dacey, locally based Allied Artists 

division manager, has a new AA "blockbuster 

attraction," "Gold." which he said is 

to be released in October. "Papillon" is 

showing at area theatres and "Three the 

Hard Way" is the attraction at Loews' Palace 

and District Theatres' Republic Theatre 

AA division secretary, Peggy Chrislip, 

has announced her engagement. 

Fred L. Wineland, partner in Wineland 

Theatres and also secretary of state of 

Maryland, is the Democratic nominee for 

Congress from the state's fourth district, 

which includes the southern third of Prince 

Georges County, where Wineland resides 

and which is adjacent to the District of 

Columbia. Wineland is seeking the seat 

held by Rep. Marjorie S. 

Bolt (R). 

William Zoetis, 20th Century-Fox branch 

manager, tradescreened "11 Harrowhouse" 

American 

at MPAA Wednesday (3) . . . The 

Film Institute has invited MGM film stars 

to "spend the summer months (on the 

screen) at the AFI Theatre in the Kennedy 

Center during its showing of over 90 MGM 

films from Monday (1) through August 

28." Michael Webb. AFI film programing 

manager, is quoted as opining. " 'Fifty 

Years of MGM' is among the richest, most 

entertaining series." Liza Minnelli. a narrator 

in MGM's "That's Entertainment!", 

says: "Thank God for film. It can capture a 

performance and hold it forever.' 

GROSS! 

Don*t Pay High Terms For Unprovcn Product 

TaiiPItU Glazer 

C30t) 385-0600 

Mid-Atlantic NATO Confab 

Committee Heads Named 

WASHINGTON. D.C.—Morton G. Thalhimer 

jr., president of Neighborhood Theatres, 

as president of NATO of Virginia, will 

preside over the three-day Mid-Atlantic 

NATO convention which convenes Sunday 

(21) at the Homestead, Hot Springs, Va. R. 

Wade Pearson. Neighborhood vice-president 

and director of the Northern division, has 

been named convention chairman. 

Committee chairmen appointed by Pearson 

are: Sam Bendheim III, first vice-presient 

of Neighborhood, distribution 

relations; 

Pete Gloriod of Norfolk. Kansas City-based 

American Multi Cinema, moderator for 

business sessions; Dick Kursh. Berlow Vending 

Co.; Ned Glaser. assistant to the president 

of Roth Theatres, prizes (obtaining); 

Frank Novak, Neighborhood, prizes (distributing); 

Ross Wheeler, Wheeler Films, 

golf, and Thalhimer, tennis. 

Among the speakers and guests will be 

Paul Roth. Roth Theatres president and 

president of national NATO; Virginia 

Andrew Miller, attorney general for Virginia; 

James Velde, United Artists; Leon 

Blender, American International Pictures, 

and Barbara Scott, Motion Picture Ass'n 

of America. 

Among the over 60 prizes will be a threeday 

stay for two persons at the Desert Inn, 

Las Vegas, compliments of the Desert Inn. 

The Lost Picture Show Is 

Seeking More 'Awareness' 

UNION, N.J.—The former Cinemette 

Theatre located at 2495 Springfield Ave., 

between Valley Street and Vauxhall Road, 

has been renamed the Lost Picture Show. 

Martin Drescher, who is manager of the 

movie house, stated that "so few people 

were aware of our theatre, we thought the 

new name would help focus attention on it 

and trigger interest in its location." 

Drescher commented. "It is the theatre 

management's intention to provide patrons 

from ^his area with the highest quality entertainment." 

He pointed out that the cinema 

is "within ten minutes' driving time of 

Maplewood. South Orange. Irvington. Milburn. 

Short Hills. Summit. Cranford. Kenilworth. 

Mountainside. Springfield. Hillside 

and Elizabeth, as well as areas in Union." 

Get Associated With ASSOCIATED. 

Get The Proven BIG ONES At Uveable Terms! 

rt 064 

Colonial 

Booker "T" 

Richmond, Va. 

ASSOCIATED PICTURES CO. • 19 W. Mt. Royal Ave. • Balto., Md. 21201 Two-Day Convention Held 

By Quebec Cinema Owners 

QUEBEC—The Ass'n des Proprietaires 

de Cinemas du Quebec held a convention 

here June 5-6, with the first day featuring a 

special exhibition of the latest projection 

equipment as well as chairs, drapes, refreshment 

accessories, etc. Twenty companies 

participated in the tradeshow and, in addition 

booth displays, two screens were sei 

luiued until 3 p.m. June 6. 

The association's regular meeting startec 

at 10 a.m. June 6 and, following a luncheor 

period, sessions reconvened and remained ir 

progress until 5 p.m. The discussions in 

up 

to 

for continuous showings of advance 

nailers. The equipment exhibition con' 

eluded members from the provincial mini 

E-8 

BOXOFFICE ;; Jul' 197'

Royal Development Is 

Planning Three Duos 

HONOLULU— Royal Development Co.. 

operaior of a circuit of movie theatres here, 

has announced plans for unveiling three twin 

cinemas within the next few months. To be 

constructed within the Ilikai Hotel complex, 

with a mid-August opening scheduled, is 

the Royal Ilikai Twin 1 and 2. A world 

premiere of the Hawaii-filmed "Paniolo" 

is 

is 

planned. 

The King Theatre in 

the downtown area 

to be twinned, with the auditoriums seating 

800 patrons—600 in one and 200 in the 

other. 

The Nippon, located in the Makiki business 

district, will be remodeled to create 

one theatre with an 800-seat capacity and 

one 300-seater. The larger house will present 

Japanese-language films, while the miniauditorium 

will be a showcase for Englishlanguage 

motion pictures. 

"The Royal Ilikai will be the first twin 

theatre here located in a hotel complex," 

said Mike Walsh, spokesman for Royal 

Development Co. "We are considering other 

theatres in other hotels, too." 

The Royal Ilikai will be equipped for 35 

mm films. The twin complex is to be designed 

by architect Clarence H. Fong. One 

theatre will be dubbed the "Blue Auditorium," 

with a blue motif, while the other 

will be called the "Red Auditorium," with 

a red decor. A common entry will serve 

both theatres. 

Both the Kin gand the Nippon will undergo 

remodeling within two months, Walsh 

said. Neither theatere will close. Work will 

be done between showings. Completion is 

slated 

for early next year. 

Cullen to Executive Post 

With Sandy Howard Firm 

HOLLYWOOD — Jim Cullen. national 

director of field advertising and promotion 

for 20th Century-Fox for the past three 

years, has left that post to join Sandy Howard 

Productions as vice-president, creative 

affairs, effective Monday (8). 

Cullen. who joined 20th-Fox ten years 

ago as an apprentice promotion field man 

in San Francisco, has held a variety of executive 

positions in the studio's advertisingpromotion 

department, with responsibility 

for advertising and promotion campaigns 

for some 20 films per year, including 20th- 

Fox's "Great Movie Summer of '74." 

In announcing Cullen's moveover, Howard 

stressed the wide range of responsiblities 

Cullen is assuming, with three pictures set 

to roll in the immediate future. 

"Sky Riders," an independently financed 

action-adventure film, and "Magna I—Beyond 

the Barrier Reef," an epic underwater 

science-fiction thriller, both for 20th-Fox 

release, are the first films on the schedule, 

with "Th Devil's Rain." for Bryanston Productions, 

to go before the cameras Jan. 16. 

"Together Brothers," suspense-thriller set 

for release by 20th-Fox, premieres in New 

York in August and goes into general release 

in September. 

Sol Lesser Honored by Calif. 

NATO of 

California 

president Robert W. Selig 

(left) and Bruce C. Corwin, 

chairman of Southern 

California's Coordinating 

Coniniittce (right) honor 

industry veteran and twotime 

Academy Award winner 

Sol Les.ser. "Outstanding 

Pioneer of the Motion 

Picture Indu.stry" accolade 

went to Le.s.ser for his 

"continuing major contributions 

to the theatre industry." 

Columbia Overseas Ad-Pub 

Executives Start Huddle 

HOLLYWOOD-—Columbia Pictures advertising 

and publicity executives from 1 1 

principal foreign markets and New York 

City will convene in the company's headquarters 

offices at the Burbank Studios for 

week-long sessions, beginning Monday (8), 

on the worldwide advertising, publicity and 

promotion campaigns for current and forthcoming 

Columbia releases, it was announced 

by Patrick M. Williamson, vice-president 

in charge of foreign distribution, and Andrew 

Fogelson, vice-president in charge of 

worldwide advertising, publicity and promotion, 

who jointly will preside. 

Participating in the meetings will be Donald 

F. McConville, vice-president and sales 

manager of Columbia Pictures International; 

David Matalon, vice-president and Continental 

sales manager; John Blowitz, director 

of worldwide publicity and promotion: 

Irving Ivers, director of worldwide advertising, 

and Martin blau, vice-president of 

advertising and publicity for Columbia 

Pictures International, New York. 

Attending from overseas will be Robert 

Beerman and Donald Murrey, London; 

Pierre Hermand, Paris; Manfredo Verdini 

and Lissie Helmetag, Rome; Horst Kindermann, 

Munich: Maj-Britt Zohrer, Stockholm; 

Jacob Shapiro, Tokyo; Anthony 

Malone, Sydney; Douglas Maude, Johannesburg; 

Jose Luis Palafox and Marcela Palafox, 

Mexico City; Sergio Borges, Rio de 

Janeiro, and Renato Mearelli, Buenos Aires. 

Kevin Doyle and Inge Sager will be present 

from Columbia International's New York 

office. 

Among the distribution schedules and 

campaign plans on the agenda are those 

for "For Pete's Sake," "California Split," 

"Shampoo," "Bite the Bullet," "Funny 

Lady" and "The Odessa File." 

Film School in Denver 

Opening 4th Semester 

DENVER — Area .idults interested in 

filmmaking and videotape techniques will 

have an opportunity to acquire training as 

the Film School starts its fourth semester 

of classes in those subjects Tuesday (9). 

Courses offered at Sebastian House, an, 

NATO 

independent nonprofit school ,u lft29 York 

St., are Filmmaking I and II and Introduction 

to Video. 

These night courses cover eight weeks and 

emphasize shooting films and videotape production 

rather than lecture work by an instructor. 

The instruction is designed to acquaint 

the beginner with the basic techniques 

of production in filmmaking or 

videotape and to give the advanced student 

access to equipment and supplies needed for 

development of ihe media. 

Classes in the school are made possible 

by cooperative efforts of KMGH-TV, Channel 

7; the Workshop of the Models Cities 

Program and Sebastian House. 

Two Lakewood Unils 

Opened by Pacific 

LONG BEACH, CALIF.—Joseph K. 

Eichenbaum, developer of the 160-acre 

Lakewood Shopping Center complex, has 

announced the opening of Lakewood Center 

theatres 2 and 3. The twin auditoriums, 

which represent an investment of $800,- 

000, supplement the existing multimilliondollar 

Lakewood Center Theatre, which 

opened in 1968. 

Jerome A. Foreman, vice-president and 

general manager of Pacific Theatres, said 

the circuit's investment in the three-theatre 

complex presently approximates $2,000,000. 

Pacific Theatres operates over 100 walk-in 

and drive-in cinemas in the Southland. 

'Poseidon' Toppling All 

Records in Mexico City 

MEXICO CITY, MEXICO— Irwin Allen's 

blockbuster 20th Century-Fox release. 

"The Poseidon Adventure," in its 63rd week 

at the Ciudadela Theatre, has broken ail 

existing records throughout Latin America 

for both billing and continuous run in one 

house. 

In July's third week, "The Poseidon Adventure" 

will break the all-time record for 

one picture playing at one theatre at the 

Manacar Theatre by topping the current 

record-holder. "The Sound of Music," which 

played 65 continuous weeks. 

BOXOFHCE :: July 8, 1974 W-1

1 

FINER 

Hollywood 

Happenings 

JAN-MICHAEL VINCENT, who just completed 

a starring role in Richard 

Brooks' "Bite the Bullet," left Tuesday (2) 

for a two-week personal tour on behalf of 

Columbia's "Buster and BiUie." in which 

he plays a title role. 

• 

Fred Weintraub and Paul Heller, producers 

of "Truck Turner" and "Golden 

Needles" for American International Pictures, 

will be back-to-back guests at Arthur 

Knight's cinema class at USC Thursday 

(11) and Friday (12). 

* 

Stacy Keach, star of the Columbia release 

"The Gravy Train," and Jack Starrett, 

director of the film, departed Monday ( 1 

for Kansas City and press and promotion 

activities there for the picture's opening 

Tuesday (2). 

• 

Producer Walter Shenson accepted his 

fifth award from the Southern California 

Motion Picture Council for his new picture, 

"Digby, the Biggest Dog in the World." 

• 

Principal photography has been completed 

on the Lansbury-Beruh/ Merchant-Ivory production, 

"The Wild Party," starring James 

Coco and Raquel Welch. 

• 

Dale C. Olson, vice-president of Rogers 

& Cowan, left for Istanbul, Turkey, for 

meetings with the Turkish Film Commission. 

• 

Bruce Block, 25-year-old graduate student 

at USC, is the recipient of the annual 

George Cukor Film Fellowship. 

* 

Tully Friedman has been set by Fred 

Weintraub and Paul Heller to be executive 

vice-president in charge of finance for 

PROJECTION -SUPER ECONOMY]

A NIGHTMARE 

TALE OF 1 

DEPRAVITY!

. . David 

HONOLULU 

Jifarciso Yu has opened his 

"theatre-withina-theatre." 

Waipahu II. a mini-operation 

in rural Oahu Island. The four houses 

under Yu's banner include the downtown 

Rex 1001 and the Penthouse . . . Upon completion 

of Royal Theatres' Royal llikai. twin 

with 300-seat auditoriums, Waikiki will have 

a total of eight first-run theatres. This does 

not include the nearby Cinerama and Kapahulu, 

just off the popular tourist-oriented 

"city." both Consolidated theatres. 

A Waikiki visitor—but not for the first 

time^was DeWitt Robbeloth of San Francisco. 

Robbeloth is a film critic for Audience, 

a Brooklyn paper. 

Variety Club Tent 50 held its all-night 

telethon via KGMB. Channel 9. with the 

help of Honolulu's entertainers, 

theatre people 

and related associations. The club is 

trying to raise funds for the new school for 

children with learning disabilities. 

Hawaii is going heavy on swap meets with 

the addition of Super B Super Swap, a 

KGMB Broadcasting-sponsored trade mart 

in cooperation with the Waialae Drive-In 

and Royal Sunset Drive-In. The Kam Super 

Swap Meet is now on a Saturday-Sunday- 

Wednesday-holidays schedule. The Super B 

swaps are held Sundays only. 

Mamo Hayashikawa, roving manager for 

Consolidated Theatres, died of an apparent 

heart attack June 22. He leaves his wife, a 

daughter and a son. Another son recently 

was killed in a traffic accident in Te.xas. 

There have been many four- wall engagements 

in Honolulu recently. "Vanishing Wilderness," 

"Silence," "Five Summer Stories" 

and "Those Dirty Dogs" are some of the 

pictures wihch have played on a four-wall 

•i^'iSS 

CONCESSIONS 

• MERCHANT ADS 

ANNOUNCEMENTS 

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ON REOUEST 

For Prompt Personal Attention 

Equipment, Supplies or Service 

PETERSON THEATRE SUPPLY 

19 E. 2nd South 

Salt Lake City, Utoh 84111 

Phone (801) 322-3685 

basis. Coming up is "Chariots of the 

Gods?", from Sun International, at the New 

Queen. Royal Sunset Drive-In, Kaneohe 

Windward Twin and many other situations 

in 

the state. 

Janos Gereben of the afternoon Star Bulletin, 

in his review of "The Mother and the 

Whore," a New Yorker release currently 

at the Theatre at King's Alley, said: "An 

extraordinary picture ... In Hawaii it is 

not too often one can enjoy a film with 

subtitles." Gereben. of course, was referring 

to films in their original forms from Europe 

and other countries, except Chinese and 

Japanese-language pictures, which are 

shown extensively in Hawaii with complete 

English subtitles. 

Myrtle Dietch, associate manager of the 

Kaneohe Windward Twin, returned to work 

after months of recuperation from surgery. 

Fred DenHan shares the house duties with 

Mrs. Deitch. 

Richard Chang, 20 years in the general 

offices of Royal Development Co., resigned. 

Chang, after a few weeks of vacationing 

around the various islands, plans to seek 

other work. 

SALT LAKE CITY 

local Capitol Theatre September 18. 

Ed Brinn of Ed Brinn Distributing recently 

hired Kathy Horton as his secretary. 

Before starting her new venture. Kathy was 

attending a university. Brinn also announced 

that the company now has a newly paved 

parking lot for the convenience of customers. 

Marsha Stubbs recently succeeded Marsha 

Modine as cashier at Cinerama Releasing 

Corp. Before accepting the job at CRC. 

Marsha Stubbs taught preschool and also 

worked in the accounting department at a 

local bank. Marsha Modine left CRC in 

order to take a vacation in Spain. 

new addition to its distribution department 

staff, Ilene Brierley. She will be the coordinator 

of contracts and prints. 

Ron Rogers, Western regional director 

for American National Enterprises, reports 

that "The Great American Cowboy" is performing 

extremely well throughout the 

Rocky Mountain states. He expects the success 

to continue in the Las Vegas. Tucson 

and Phoenix areas, where the film opened 

Wednesday (3). 

PHOENIX 

polly Bergen and talent agency head Freddie 

Fields were in town from Los Angeles 

to see an Orme School play featurin| 

their 17-year-old daughter, P.K. 

The trade extended congratulations tc 

B.V. "Sturdy" Sturdivant on his re-electioc 

to the presidency of NATO of Arizona 

Two Phoenix men, Marshall Stone, Century 

Cinema Circuit manager, and Gene Salyer 

Nace Theatres' film booker-buyer, have 

been elected to the state exhibition group's 

board of directors. 

SAN FRANCISCO 

"pie Times Theatre has succumbed to th« 

penny shortage and raised the ticke 

price to an even $1—still the lowest price 

. 

in town and what a bargain! With foui 

Pob Loftis of United Artists announced the 

changes weekly, buyer Mike Thomas books 

opening of "Mr. Majestyk" in this territory 

everything from "The Discreet Charm ol 

Wednesday (3). preceded by a heavy 

the Bourgeoisie" to "Fists of Fury." 

promotion campaign Sharp of 

Film Service says that "Reveen's All-New Eleven new films opened Wednesday 

Magic Show" will world-premiere at the June 26, and fat grosses everywhere reflec' 

the moviegoing public's impatience wit! 

the relative product drought of the pas' 

weeks. "Chinatown" started at the Corone 

and Geneva Drive-In, •S*P*Y*S" at th< 

Warfield and Empire 2. "Zandy's Bride" a' 

the Regency II, "For Pete's Sake" at th« 

Alexandria and Spruce Drive-In 2, "T1i< 

Parallax View" at the Empire 1 and Spru« 

Drive-In 1, "Daisy Miller" at the Metro 1 

"That's Entertainment!" at the Northpoint 

"Truck Turner" at the Market Street Cin 

ema and El Rancho Drive-In, "Our Time' 

at the Ghirardelli Square Cinema and \JA 

Stonestown. "Exorcism's Daughter" at th« 

Golden Gate and Grand and "The Nim 

Lives of Fritz the Cat" at the Regency 1. 

Norm Kuehne, Jim Calegory and Ken Joe Crotly, United Artists Theatre Circui 

Dorcn. bookers for Ambassador Releasing. film buyer, is offering gratis seven peppj 

just returned from a highly successful booking 

trip in the East. They report that they to anyone seeking warm and wonderful com 

puppies on a first-come, first-served basi 

met with favorable exhibitor response to panionship. These sons and daughters o 

both "Free As the Wind" and "Funny Car Buffy and the Masked Phantom are genu 

Summer" . . . Ambassador Releasing has a ine unpedigreed mutts. 

i 

Salt 

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264 Host 1st South, Salt Lake City, Utah 841 

ALSO: DRIVE-IN EQUIPMENT- 

BOXOmCE :: July 8, 197'

I he 

left, 

A ROUGH TIME—Dean Branson, 

American MuHi Cinema advertising 

director of the Midwest division, 

and Ed Kershaw, AMC film buyer, are 

shown battling the elements as their 

canoe tipped over during a recent trip 

to the flood-swollen Little Current 

River with several other Filmrowites. 

The full story appeared in BOX- 

OFFICE June 17. Bob Mason, Buena 

Vista's Kansas City manager, snapped 

the photo. 

1 New Features Lead 

Jrossers in Kaycee 

KANSAS CITY—Two newcomers "The 

jroove Tube" and "Dirty Mary Crazy 

.arry" were the leaders in Kansas City with 

healthy 400. "The Groove Tube" opened 

t three theatres, while "Dirty Mary 

^razy Larry" was at 21 theatres. In another 

ie, "Blazing Saddles." in its 12th week at 

dree theatres, and "Buster and Billie." in 

econd Embassy 1 and 2 week, shared secnd 

with 350 each. "Buster and Billie" was 

he leader during the previous week with 

50. "Thunderbolt and IJghtfoot" was third 

nth 320 in its fifth week at three theatres. 


mbassy 1, 2— Buster and Billie (Col), 2nd wk. ..350 

ifteen theatres Digby—The Biggest Dog in the 

World (CRC) 125 

ilenwood —Mome (WB), 1 I 2th wk 200 

ilenwood 2 The Greot Gotsby (Pora), llth wk. 275 

hree theatres— Bloiing Saddles (WB), 12th wk. 350 

hree theatres The Swinging Cheerleaders (SR) 100 

hree theatres The Groove Tube (SR) 400 

hree theatres Thunderbolt and Lightfoot 

(UA), 5th wk 320 

wentv-one theatres Dirty Mary Crazy Larry 

(20th-Fox) 400 

laza The 150 

Block Windmill (Univ), 2nd wk 

Uptown Saturday Night' 

iig Grosser in Chicago 

CHICAGO—^Thc big grossing news was 

Uptown Saturday Night." which showed 

iOO in its opening at the Chicago Theatre. 

Frankenstein" grossed 375 in its second 

veek at the Michael Todd, as did "Truck 

rurner" in its second State Lake week. 

:hicago Uptown Saturday Night (WB) 500 

squire ^Doisy Miller (Para), 2nd wk 200 

OOP The Sting (Univ), 26th wk 150 

Aichael Todd— Frankenstein (SR), 375 

2nd wk 

loosevelt The Dynamite Brothers (SR), 3rd wk. 100 

tote Loke—Truck Turner (SR), 2nd wk 375 

Voods—Thunderbr t and Lightfoot (UA) 175 

Wehrenberg Moves Offices 

ST. LOUIS—Wehrenberg Theatres anlounced 

the relocation of its 

its 

general offices 

->iday (12) to 1215 Des Peres Rd.. St. 

.ouis. Mo. 63131. 

A Universal comedy to be produced in 

975 will star Glenda Jackson and Carol 

!urnett. 

KANSAS CITY 

Jôn Offerman, Midwest sales manager for 

the Optical Radiation Corp., was on 

Row Friday, June 28, calling on local 

iheatrc supply rcpre.scntatives Gene Krull 

(National Theatre Supply) and Bill Davis 

(Mid-Continent). 

Bev and Mary Margaret Miller of Mercury 

Films were in Springfield and Jopiin 

last week. They stayed at Grand Lake, 

Okla.. for the weekend (June 22-23) with 

I. W. Stark of Wichita. 

Barbara Stewart is the new booking clerk 

at the Dickinson Theatres offices. Amy Carter 

is the new girl Friday in the accounting 

department for the summer. She attends 

Kenyon College in Gambler, Ohio. 

Virginia Free, National Screen Service 

trailer department, is on vacation at the 

Lake of the Ozarks. 

Barbara Amacher, Petite Amusement 

branch manager's secretary, and husband 

Ralph were on vacation last week in Oregon. 

Pat Witcher, 8, son of Jim Witcher, Cinemation 

branch manager, holds the title of 

the youngest and biggest winner on local 

Channel 9"s "Bowling for Dollars" program. 

As a "Pin Pal," Pat won $3,900—exactly 

half of the total jackpot. Pat says he mailed 

his single Pin Pal card around Christmas 

of last year. Approximately four weeks later, 

January 3, as the family of nine children 

sat watching the show. Pat saw his name 

drawn. 

Screenings at Petite: "Throw Out the 

Anchor" (Ellman), distributed by Marcus 

Film, Monday (1), and "11 Harrowhouse" 

(20th-Fox), Tuesday (2). 

Screenings at Commonwealth: "Chinatown" 

(Para), Tuesday (2). 

Bessie Buchhom, WOMPI and retired 

inspector 

for Warner Bros., fell at home Sunday, 

June 23, and broke her hip. She is in 

Room 125 at Bethany Hospital. 

Terry Sontag is the new girl helping out 

in the L&L Supply Co. offices. She is a 

graduate of K-State. 

Thomas S. "Curly" Wilson, 77, former 

Cinema Service, Inc. 

SOUND, AUTOMATION, PROJECTION 

INSTALLATION & SERVICE 

Joe Brungardt 

Kansas City (816) 842-6580 

Wichita (316) 262-3368 

P. O. Box 16245 

Midland Station 

Wichita, Ks. 67216 

exhibitor of Excelsior Springs, died Thursday, 

June 27, at General Hospital in Kansas 

City of rare cancer in the bone marrow. 

He formerly was manager of the Fox Beyer 

Theatre in Excelsior Springs for 33 years 

before he retired in 1959. He had been employed 

at the Ixwis Clothing Co. in Excelsior 

Springs for the past seven years. Funeral 

services were held Monday (1) at the 

Prichard Chapel in Excelsior Springs, with 

burial in Masonic Cemetery there. Born in 

Pregnall, S.C, he had lived in Excelsior 

Springs most of his life. He was a navy 

veteran of World War I. He leaves his wife 

Zerelda and a son John Thomas, Los Angeles. 

Forty years ago, according to the column 

by that name in the Kansas City Times 

Monday (1), Shirley Temple starred in 

"Baby Take a Bow," with James Dunn and 

Claire Trevor, at the Uptown. Joe E. Brown 

starred in "Circus Clown" at the Mainstreet. 

"Murder in the Private Car," with Charles 

Ruggles, was on the Loew's Midland .screen. 

Essaness to Unveil 

Bremen Duo July 19 

CHICAGO—The Bremen 1 and 2, the 

new Essaness Circuit twin theatre in the 

Tinley Park area, will open Friday (19). 

"Mame" and "Thunderbolt and Lightfoot" 

will be the inaugural screen attractions. 

Harold Teel has been appointed manager 

of the Essaness dualer. 

MID-CONTINENT Theatre 

'Dirty Mary' Multiple Set 

CHICAGO—Twentieth Century-Fox has 

set up "Dirty Mary Crazy Larry" for 80 

Chicago area and other Illinois theatres. 

with the multiple run to start Friday (19). 

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Phone (816) 221-0480 W. R. "Bill" Davis, Mgr. 

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OXOFFICE :: July 8, 1974 C-1

. LOUIS 

Loews' State opened to outstanding business 

with "Three the Hard Way" June 26. 

James Brown had been in town prior to 

the opening for interviews on KSD-TV 

plugging the movie and announcing that 

he next will make "The Scavengers." with 

Fernado Lamas directing. Loews gave free 

posters to the first 500 patrons attending 

the opening. 

Sonja Shiflett has joined the staff at Avco 

Embassy, succeeding Eileen Sessel, who resigned 

Friday (5). Eileen and Boxoffice 

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Staffer Fan Krause will be vacationing in 

Chicago, visiting relatives and friends in the 

Windy City. 

Northwest Plaza Pops Orchestra's 'Summer 

Music in the Round" concert Tuesday 

(2) featured the ragtime music of "The 

Sting" for which Marvin Hamlisch received 

an Academy Award. 

C. R. Frank Popcorn & Supply Co. is 

featuring a clever item, a round (12-inch 

diameter) jigsaw puzzle of a bowl of popcorn. 

Consisting of "200 fresh-popped 

pieces," it is contained in a popcorn-type 

red box. If interested, exhibitors may contact 

Phillip Tomber at the company's office, 

2219 Delmar Blvd.. St. Louis, Mo. 63103. 

Sidney Sheldon, author-playwright who 

Popular stars Rock Hudson and Carol 

Burnett will be appearing at the Municipal 

Opera Monday (15) through Friday (21) in 

the musical comedy "I Do! I Do!" The production 

is directed by Gower Champion. 

Hudson, well-known gourmet, will have his 

personal chef with him. Miss Burnett has 

signed with Universal for a part in "Front 

Page." with Jack Lemmon and Walter Matthau 

as co-stars. 

The first Indian doctor in the U.S. is the 

subject of the Briggs and Sullivan production 

"Wassaja," to be shot later this year. 

Jamestown Twin Joins 

GCC Circuit July 12 

ST. LOUIS—General Cinema Corp. will 

opjn its first mall theatre here, the Jamestown 

Cinema. Friday (12). Located at Highway 

140 and Jamestown Road, the twin 

hardtop seats approximately 400 in each 

auditorium. 

Manager of the Jamestown Cinema is 

Gene Thoebes, former assistant manager a1 

GCC's Northwest Plaza and Grandview theatres. 

Thoebes has been with the circuit the 

past five years and is happy with his new 

assignment in the Jamestown Mall, outstanding 

St. Louis County shopping center. 

CSU Presenting Two Film 

Series for Cinema Buffs 

has written more than 25 movie scripts, 

series are 

among them "Easter Parade." was in town 

under way at Colorado State University 

this summer. A Wednesday nighi 

in connection with his latest suspense novel. 

series, 

"The Other Side of Midnight." The 

which began June 12, features a festival 

of 

novel, 

which spans a 30-year period from 

Hollywood westerns that depict th« 

1917 to 

1947. will be made 

American Indian. 

into a motion picture 

Titled "The Only Good Indian . . . Th« 

by Paramount, with Sheldon writing the 

Hollywood Massacre," the series schedulec 

scenario. Starring will be Omar Sharif as the 

the following films: 

Greek 

"Cheyenne Autumn,' 

shipping magnate and Robert Redford 

as his pilot. 

John Ford's 1964 Indian epic; an earliei 

Ford work, "She Wore a Yellow Ribbon,' 

which stars John Wayne and Chief Johr 

Big Tree; Buster Keaton's "The Paleface,' 

and several documentaries originally mad( 

for TV which provide a more historica 

image of the Indian. The TV documentariei 

include "The North American Indian," "Thi 

Forgotten American" and "The Long Walk.' 

A Sunday night series, which started June 

16, includes Michelangelo Antonioni's 196] 

classic, "L'Aventura"; "Portnoy's Com 

plaint"; "Dirty Harry": "The Candidate," 

and classic films from Hungary, Japan anc 

Czechoslovakia. 

Entries Being Accepted 

For SF Film Festival 

From Western Edition 

SAN FRANCISCO—The San Franciscc 

International Film Festival is acceptinj 

entries in the competitive division of 18tl 

annual program. The "Film-As-Communi 

cation" division, including nontheatrica 

films of an educational, documentary o; 

promotional nature, and the TV films di 

vision both are open for entries througl 

August 30. 

Award winners will be announced short 

ly before the festival, to be held Octobe: 

16-27 at the Palace of Fine Arts. 

For further information, contact Marl 

Chase at the festival office. 1409 Bush St. 

San Francisco, Calif. 94109, phone (415; 

928-8333. 

"We've never missed an opening' 

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BOXOFFICE :: July 8. 197-

A TRUE TALE OF TERROR! 

Documented for all to see in 

the best selling "GUINNESS 

BOOK OF WORLD RECORDS!" 

The World's Most Prolific Murderess Was the 

Countess Elizabeth Bathory. By Her Own Count She 

Butchered 610 Young Virgins! 

A surefire campaign featuring 

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EWA AULIN 

PRAY TO GOD IT'S NOT TRUE! 

the true facts of 

"THE LEGEND OF BLOOD CASTLE" 

as reported in the popular 

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makes this movie big summer boxoffice! 

BREAKING NOW IN YOUR TERRITORY! 

THE LAFF RIOT SEQUEL TO: 

A NOSTALGIC LOOK AT OI\E MILLION B.< 

Initial Saturations Bigger than 

the Original! Call Your Local 

Distributor for the Figures! 

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For Big Summer $$$$ Call Your FVI Representative! 

Kansas City, St. Louis, 

Omaha, Des Moines 

Call: Gene Irwin 

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Indianapolis, 

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Call: Bill Blum 

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Chicago, 

Milwaukee 

Call: Virgil Jones 

(312) 346-6916 

BOXOFFICE :: July 8, 1974 C-3

. 

. 

CHICAGO 

A highUght of action in this area involves 

installations by Abbott Theatre Equipment 

Co. Harold Abbott jr.. president of 

Abbott, announced the sale and installation 

of the new Rank Cinewind automated platter 

system in a number of Illinois theatres: 

L&M Management Co.'s Bel Air Drive-In, 

Joliet; Sunset Drive-In. Rockford. and Hilltop. 

Joliet. At Frisina's Springfield drive-m. 

Abbott is responsible for adapting to xenon 

lamhouses. The same change was made at 

the Eri Lynn Drive-In, Sterling. 

Abbott said further that his company has 

contracted the furnishing of equipment to 

the Adventure Cinema at Mundelein; that 

they have completed the installation of a 

new sound system at Kerasotes" LaSalle 

Drive^n. LaSalle. and that they have provided 

new screens for the Piano Theatre. 

Piano, as well as the York Theatre, Elmhurst. 

Abbott also announced the sale of 

Irwin Seating Co. bookcase seats to the 

Northwest Suburban Synagogue. Morton 

Grove, and said that Abbott engineers have 

installed a Christie Autowind in Kerasotes" 

Senate Theatre, Springfield. Abbott's Jan 

Bahr has now assumed the responsibility 

of sales representative. In this capacity she 

will be calling on exhibitors in Chicagoland. 

Sincere apologies to Ray Hafeez and Jack 

Simmons. In error, we mentioned that Simmons 

had joined Paramount Pictures as 

branch manager. Correctly, Simmons is the 

new branch manager at Universal Pictures. 

Hafeez is, as heretofore, branch manager 

for Paramount Pictures. 

The Playboy Theatre is presenting the 

first showing of "Wedding in Blood," the 

Claude Chabrol film which stars Stephanc 

Audran, Michel Piccoli, Claude Pieplu, Eldana 

de Santis and Clothide Joano. 

The agency (Lee King) setting up the Illinois 

State Lottery drawing here August 22 

has invited Sidney Poitier to do the drawing 

for what is said to be a $300,000 cash prize. 

This represents a tie-in with "Uptown Saturday 

Night." In the film, the theft of Poitier's 

winning lottery ticket sends him and 

his buddy Bill Cosby off on some wild escapades. 

The movie, a record-breaker at the 

Chicago Theatre, is set for a full summer 

run here. 

Advance showings of 20th Century-Fox's 

Together Brothers" could include a screening 

at the county jail. It's the story of a 

black boy who witnesses a murder and then 

is haunted by the killer. Formal opening 

in a downtown theatre is scheduled for August. 

Members of the Variety Club of Illinois 

are gearing for the next event—a benefit 

dinner to welcome Laury's the Prime Rib 

to the city. The date is Monday (22) and 

there will be two sittings for Tent 26 patrons 

at $15 per plate, tax deductible. The 

first sitting is for 6:30 p.m.. the second at 

9 p.m. Capacity is limited to 250 per sitting. 

Ward Abelson has joined American International 

Pictures as a student booker. 

28 years. While Levin is in the midst of 

setting up a program for his "leisure," he 

does plan definitely to spend the months 

of January. February and March in Mexico 

—but he will continue to maintain his home 

in the city's northwest-side area. William 

McCallister. now assistant manager, will 

succeed Levin as manager at the Esquire 

Theatre. 

A report states that Jim McMillan, who 

had served as publicist for Columbia Pictures, 

will join the Oakland Symphony and 

Paramount Theatre of the Arts as marketing 

and sales manager. 

There had been deep concern about the 

unexplained disappearance of Jim Kelly, 

one of the stars in "Three the Hard Way." 

Kelly, who fulfilled all his commitments in 

the movie's promotion, failed to return to 

his suite at the Ambassador East Hotel. 

Allen Bailey, agent, in declaring that Kelly's 

disappearance was in no way related to a 

publicity stunt, said. "We're very worried. 

He's strictly business. He doesn't drink." 

Kelly flew here from Kingston. Jamaica, 

where he had been judging a beauty contest. 

In the evening, he and his agent saw a 

preview of his movie. "Three the Hard 

Way" opened at the Roosevelt Theatre in 

the Loop Friday. June 28. 

Now the tailspinning for those who were 

bewildered is over. Kelly turned up for promotional 

activities in New York, with the 

explanation that he had "slipped away for 

some rest." 

Jack Eckhardt, head of Cinemation Industries 

in this area, is in the midst of two big 

advertising campaigns for fall openers. The 

first-run films involved here are "Sting of 

the Dragon Masters" and "The Attack of 

the Kung Fu Girls." 

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pl

Truck Turner' New 

Champ in Memphis 

MI-:M PHIS— Memphis — h;id a now ch:imp 

during the report period "Truck Turner" 

opened at the Malco with a hefty 300 to 

pace the town. "Where the Red Fern 

Grows," which was first during the previous 

week with 300. was second with 250 in its 

third week at the Park. A 17th week of "The 

Exorcist" at the Paramount was third with 

200. Other newcomers were "Buster and 

Billie" (100 at the Plaza 2 and a double bill 

of "The Chinese Godfather" and "The Final 

Days of Bruce Lee" (100) at Loews'. 


The Chinese Godfather (SR); 

Loews' 

The Final Days of Bruce Lee (SR) 100 

Malco Truck Turner (AlP) 300 

Paramount The Exorcist (WB), 200 

17th wk 

Park— Where the Red Fern Grows (SR), 3rcl wk. .250 

100 

Plaza 1—The Great Gatsby (Para), 1 1th wk 

Plozo 2 Buster and Billie (Col) 100 

'Macon County Line' 800; 

Takes New Orleans Lead 

NEW ORLEANS—"M a c o n County 

Line" got off to a good start in its opening 

week at the Orpheum Theatre with 800. 

"The Sting," in its 26th week at the Joy 

Theatre, was still going stiong with a 500 

for another week as the No. 2 feature. 

Joy—The Sting (Univ), 26th wk 500 

Orpheum Macon County Line (AlP) 800 

Robert E. lee, Cine Royale The Exorcist (WB), 

17th wk 200 

Gentilly-Orleans— Alfredo, Alfredo (Para), 4th wk 150 

H. L. Hardcastle Retires; 

In Exhibition 54 Years 

BOWLING GREEN, KY.—H. L. 

"Happy" 

Hardcastle has retired as manager of 

Martin Theatres' State Theatre here after 54 

years in the motion picture business. 

He started in exhibition Sept. 16. 1920. 

with the Crescent Amusement Co.. doing 

stage and property work at the Old Opry 

House in Bowling Green, a theatre which 

had been converted for showing films whenever 

no minstrel show was available. He 

learned to operate the hand-cranked projection 

machine at the Old Opry House before 

moving to the Princess Theatre and then to 

the Capitol as concessions attendant. At the 

Diamond he served as doorboy and assistant 

operator but returned to the Capitol in 

1948 and was made manager there in 1961. 

Following purchase of the Crescent theatres 

by Martin, Hardcastle was transferred to the 

State Theatre. 

He and his wife were married in 1925. 

They have a daughter Helen Webb and a 

granddaughter Sandra Kay Webb. 

Bill Glendinning Takes 

Over Belvidere Theatre 

From Central Edition 

CHICAGO—The Cinematex 777. 

Belvidere, 

111., which had been operated by Arthur 

Erlich, has been taken over by William 

D. Glendinning. The theatre, completely 

remodeled prior to its reopening Friday, 

June 28, has been renamed the Belvidere 

Dollarodian. 

Howard Lucas of L&M Management has 

been engaged to handle buying and booking. 

NATO of Louisiana, Mississippi 

Hold Joint Meeting in Biloxi 

BILOXI, MISS.—The NATO Convention 

of Louisiana and Mississippi was held June 

16 through 18 at the Broadwater Beach Hotel, 

Biloxi. Earl Perry, president of NATO 

of Louisiana, and Ad Orkin, president of 

NATO of Mississippi, presided. 

The convention committee was composed 

of Charles Bazzell, E. T. "Gene" Calongne, 

Doyle Maynard, Ad Orkin, Randolph Ogden. 

Earl Perry, Harry E. Thomas and Jules 

Sevin. 

Registration was held June 16. as was a 

social hour hosted by the Optical Radiation 

Corp. of Los Angeles. 

Events held June 17 included a golf tournament, 

with awards courtesy of American 

National Enterprises; Gin Rummy and 

Bridge tournaments, awards courtesy of 

Marble Carbons and the Motion Picture 

.Service; luncheon, hosted by Southern Theatre 

Supply, Ballantyne's Electric Service 

of Omaha, Goldberg Bros, and Carbons. 

Inc.; business meetings, a social hour 

hosted by Southern Advertising Co. and 

Southern Film Distributing Co., an "Indoor 

Cook-out Buffet" sponsored by Coca- 

Cola and Blevins Popcorn Co. and a dancing 

party courtesy of Transway, Inc. 

A VIP luncheon was held June 18 to 

honor Paul Roth, president of NATO. The 

luncheon was hosted by Blue Ribbon Pictures 

and Crown International Pictures. 

A social hour June 18 was hosted by 

American International Pictures and Mississippi 

Stage Equipment Co. The social 

hour was followed by an awards banquet 

and officer installation sponsored by ABC 

Interstate Theatres, Gulf States Theatres 

and Massey Seating Co. The guest speaker 

was Boyce Holeman. former District Attorney 

of Harrison County. 

S&E Plans 2-Screen 

Shelby, N.C., Unit 

SHELBY, N.C.—Stewart & Everett 

Theatres, the circuit that operates the Shelby 

State Theatre, is going to build a duplex 

theatre in the downtown area on South La- 

Fayette Street. S&E has options to buy the 

South LaFayette Street property adjacent 

to Shirley's LaFayette Restaurant and 

Charles Trexler, president of the circuit, 

said those options will be exercised "immediately." 

He made the announcement in association 

with Charles H. Jones, S&E district manager, 

and Dennis Moore, manager of the 

State Theatre. Trexler said the new duplex 

will represent an investment of about 

$400,000 (land, building and equipment). A 

construction start is to be made this month, 

with a Christmas opening the target. 

Trexler outlined these plans for the new 

duo: to be designated as Cinema I and 

Cinema II. each auditorium will seat about 

350 patrons (the State seats 500): each 

Ben Bicknell President 

Of Mississippi NATO 

Bilo.\i, Miss.- Ben Bicknell, ABC 

liiterstale Iheatres division manager 

who has headquarters in Jackson, was 

elected president of NAIO of Missis- 

at that organization's annual convention 

.sippi 

held here at the Broadwater 

Beach Hotel. 

Other officers elected included: Rec 

P'lliof, Gulfport, vice-president, south 

district; John Williams, Jacleson, vicepresident, 

central district; Leon Rountree, 

Holly Springs, vice-president north 

district; Frank Heard, Tupelo, secretary-treasurer; 

Ad Orkin, Jackson, 

chairman of the board; Lloyd Royal 

representative to the National Ass'n 

sr., 

of Theatre Owners; Leon Rountree, 

alternate NATO representative. 

Elected directors were Mart Mounger, 

Calhoun City; Bob Bostick, Ripley; 

Stanley Taylor, Natchez; Teddy Solomon, 

McComb; M. E. Ginn, Durant; 

Billy Everett, Magee; Harry Thomas, 

McComb; Weldon Limmroth, Meridian; 

Mary Jo Den.son, Newton; Al 

Reikoff, Starkville; Lloyd Royal jr.. 

Meridian, and Mrs. Paul Maxey, Scnatobia. 

section will be equipped with de lu,\e 

Polaris 

seating by Massey Seating Co. of Nashville, 

Tenn.; auditorium walls are to be fully 

draped for maximum acoustical effect. Molion 

picture projection equipment will be 

automated fully, a xenon light source will be 

used with the pearle.scent screen for better 

diffusion of screen light, Trexler added. The 

theatre is to be equipped with a large lobby, 

lounge areas and dual sets of restrooms. 

On-site parking will be provided for about 

200 cars and a free-standing marquee is to 

be set up in front of the theatre. 

Plans are being completed by the architectural 

firm of Wheatley-Whisnant Associates 

of Charlotte and the property is being 

acquired from Keeter Realty & Rental Co. 

Trexler told the Shelby Daily Star that 

selection of the downtown location was 

made "purposefully" and that there is 

enough "vitality in the downtown area to 

move ahead." 

S&E, which operates 95 theatres in 51 

communities in North Carolina, South Carolina 

and Virginia, has operated the State in 

Shelby since 1939 but will vacate the location 

by November 1. The State Theatre is 

the property of Mrs. George Washburn and 

family. 

"Theotre Booking & Film 

IIOKINC service: 

Distribution" 

221 S. Church St., Charlotte, N.C. 

Frank Lowry . . . Tommy White 

Phone: 375-7787 

BOXOmCE :: July 8, 1974 

SE-1

MIAMI 

Judy Elkins and Ana Pulido have been 

named winners of the Frances Wolfson 

Art Scholarship Fund awards. The fullscholarship 

awards are made annually to 

Miami-Dade Community College art majors 

to be used for tuition, fees, textbooks and 

art supplies for the coming year. Artist 

Frances Wolfson, wife of Wometco president 

Mitchell Wolfson, is the donor of the 

scholarships. Judging is based on portfolios 

of work submitted by contestants. 

with members of the college's art faculty 

and a representative of the donor making 

up the panel of judges. Mrs. Wolfson made 

the presentations. The continuing scholarship 

fund was established in 1968 through 

a gift from the Mitchell Wolfson Family 

Foundation. The art scholarship funds are 

derived from the sale of Mrs. Wolfson's 

contemporary Chinese art paintings. 

Wometco and Jordan Marsh teamed up to 

host the Florida premiere of "For Pete's 

.Sake," starring Barbra Streisand and 

Michael Sarrazin, June 27 at the Twin 

Theatre. Dadeland. and the Gateway Theatre, 

Fort Lauderdale. Door prizes were 

awarded prior to the showing, with free 

tickets distributed at the Place and Hurricane 

Shope at all Jordan Marsh stores, 

except West Palm Beach. "For Pete's Sake" 

opened June 28 in Southern Florida. 

Movie prices in most front-line Miami 

theatres have jumped to $3 per person, it 

was pointed out in the press. John Huddy, 

Miami Herald entertainment editor, says 

the $3 plateau is an ominous one, even 

though exhibitors still contend movies are 

the best entertainment bargain around. 

"However," Huddy said, "a movie-going 

couple now must take a hefty bite out of 

a $10 bill, not a $5 one." Huddy asks why 

the increase, especially when movie theatres 

are enjoying a surprising attendance boom 

these days and says the predictable answer 

by theatre officials in South Florida is "It's 

the same old thing—our operating costs 

have shot up. Not only the cost of maintaining 

our theatres, meeting the payroll 

and buying new equipment, but particularly 

the cost of renting film. One spokesman 

for Wometco said, "Some of the deals we 

Sting" finally ended its record-breaking first 

run in Wometco theatres June 27, becoming 

the longest-running movie in 

the history 

ot the circuit. By the end of June the film 

had played 26 weeks in three theatres, for 

a total 

of 2,700 showings. John Huddy said 

he has been told movies are a high-risk 

business, but points out that it is also a 

high-return industry once that magic combination 

is found. During its Miami run 

alone. "The Sting has earned in excess of 

$2 million, more than half of its budget. 

He points out that since "The Sting" will go 

into general release (secondary theatres and 

drive-ins) in July and it is quite possible 

that the film will pay for itself and earn a 

profit during its Miami run . . . Huddy says 

a new South Florida-produced film will soon 

be in release . . . Chris Robinson's "Catch 

the Black Sun,shine," which was shot locally 

last year. It was being shown to exhibitors 

and critics this week and will be offered to 

the public soon on a "four-wall" basis, a 

marketing procedure in which the producer 

makes a deal directly with the theatre owners, 

bypassing the distributor . . . Huddy 

also points out that some interesting facts 

have emerged since his initial report on the 

"producers" who came to Miami looking for 

extras and who then solicited funds from 

the actors at $10 a crack. A housewife told 

him that she went to the police after being 

asked for the $10 and after she learned on 

her own that the management for the Three 

Dog Night rock group knew nothing about 

the film project, as claimed by the moviemakers. 

It's now believed, he said, that more 

have to make are unbelievable— it's not unusual 

for the producer to demand 70 i>er than 1,000 applicants sought roles in the 

cent of the receipts." Wometco and Florida film. 

State Theatres are the ones now charging 

A friend of Mrs. Bernice Melniker told 

$3 a ticket, it is pointed out by Huddy, 

her to be prepared to say a few words at the 

along with a scattering of independent theatres 

that play new product. General Cine- 

recent Variety International convention in 

San Francisco. She was and did. but didn't 

ma, he said, has upped its ticket price to 

have any idea that her listeners would include 

movie stars George Hamilton. Cary 

$2.75 but says it has no plans of going 

higher. 

Grant and Cybill Shepherd and Robert 

The Academy Award-winning film "The Evans, now a Paramount vice-president. 

The women's comniitlee of Variety Children's 

Hospital. Miami, won the worldwide 

top award for women's service. Mrs. Bernice 

(Continued on page SE-4) 

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Melniker, a past president, accepted the 

award. Monty Berman, MCE of London, 

liaison of Variety throughout the world, 

presented the trophy to Mrs. Melniker. 

Mrs. Dorothy Homung, the current president, 

wasn't at the meeting. Mrs. Melniker 

was also a forum panelist, speaking on teenage 

volunteers. She also presented a life 

membership and jeweled heart to retired 

actress Binnie Barnes, wile of movie producer 

Mike Frankovich, who is president of 

Variety International. In addition to the 

Melnikers, Miamians at the convention included 

Mrs. Neil Miller. Mrs. William Hayden, 

who came from Denver; Mr. and Mrs. 

Harry Simone (They underwrite the Golden 

Harvest luncheon each year): Mr. and Mrs. 

Baron de Hirsch Meyer (Mr. de Hirsch 

Meyer died suddenly of a heart attack soon 

after returning to Miami Beach) and Mr. 

and Mrs. Newell Taylor. 

Members of Variety Children's Hospital 

Women's Committee staged a party recently 

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and 

AUTOMATED PROJECTION 

ROY SMITH CO. 

365 Park St. Jacksonville, Flo. 

at the Miami Springs Villas Playhouse just 

for good will, but ended up with a profit of 

$1,000 for the hospital. Personnel of the 

hospital were invited to the party and included 

Dr. Robert Lawson and Mrs. Jackie 

Henderson, director of volunteers. Candy 

stripers. Variety's young volunteers, who 

wore cowboy outfits, were the hostesses. 

Chuck wagon food was served. The chairmen 

were Mrs. Newell Taylor, Mrs. Harry 

Littman. Mrs. Ed Melniker and Mrs. Vernon 

Browning. 

Abe Goldman and Helga Koenigsberg 

were honored as the King and Queen of 

Hearts recently by Variety Club Tent 33 at 

the Miamarina Restaurant. Goldman is a 

volunteer worker for Sunland Training Center 

for the retarded, Hope School, Mac 

Town and the Elk's Crippled Children's 

program. Helga does charity work with the 

handicapped, blind and retarded. Paul Gray, 

comic, entertained at the dinner. Chief 

Barker Paul Galbut presided. 

Binnie Barnes will be in Miami Beach for 

the Nov. 26 Golden Harvest luncheon at 

the Fontainebleau. The luncheon is given 

annually by the VCH women's committee. 

After 16 yeare as president of the local 

chapter of PROPS, Jerri Kruger Pollak is 

stepping down but will continue as National 

Founder president, Carole Taran, popular 

songstress, is the newly elected PROPS 

president. Other newly elected officers are 

Shirley Woolf, Dorothy Peshkin. Lillian 

Wolf, Sue Lawton, Doreen Stewart, Mickey 

Novack, Lynda Fairbanks Gutjahr and 

Ruth Dean Rudine ... A surprise party 

was held for Jerri Pollak at the Voisin 

Restaurant. Jerri was feted with a "toast 

and roast" highlighting milestones in the 

history of her long presidency. Taking part 

in the entertainment were Ruth McMiihon, 

Trudy Lawrence, Gail Columbus and almost 

all of the newly elected officers. Skits were 

presented by Ethel Harr, Kitty Shapiro and 

others. Jerri was given a gold bracelet by 

members. 

Mr. and Mrs. Dick Merrill (she is the 

former Toby Wing of Movie fame) are back 

in Miami Beach after a week in California 

awaiting the arrival of son Ricky, who is 

sailing to the New World aboard a trawler 

he and a friend rebuilt in the Algarve 

(Portuguese south coast) in past months. 

Ricky has been gone almost a year and is 

now steering for Barbados. 

Charlie Cinnamon, publicist and for a 

while with the Miami Beach Tourist Development 

Authority, has left for New York 

state where he will help promote and direct 

the new, summer-long Artpark Festival in 

Lewiston. Artpark, backed by state officials 

and located on 172 acres of park land along 

the Niagara River, is an ecological-entertainment 

happening similar to the illfated 

Miami Beach proposed project which authority 

members dumped. 

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Survivors also include her son Donald, 

her sister Mrs. Ida Caplan and three grandchildren. 

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MEMPHIS 

actress SheUa Frazier, co-starring with 

Red Williamson and Jim Brown in 

"Three the Hard Way." toured Memphis 

recently to promote the film, which opened 

at Loews". After a round of newspaper and 

television interviews, the actress moved on 

to Houston to promote the film there. 

Film Transit has resumed film deliveries 

and pickups to the Plaza Theatre, Humboldt. 

Tenn.. and Nevada Theatre. Prescott. 

Ark. 

David J. Curtis has assumed operation of 

the Starlite Drive-In. Belmont, Miss., Arendall 

Enterprises announced in Memphis. 

The Strand Theatre, Jonesboro, Ark., has 

been closed temporarily by Make, Inc. 

Cinema Lowers Admission 

Fr^m New England Edition 

ROCKVILLE. CONN.—The RockviUe 

Cinema put a 99 cents policy into effect, 

applicable for all seats at all times. 

COMPLETE 



• PAINTING 

• REPAIRS 


Charlotte WOMPIs Install 

New Officers June 22 

CHARLOTTE—The Women of the Motion 

Picture Industry held their annual installation 

dinner June 22 at the Holiday Inn 

on Little Rock Road. 

New officers are Blanche Carr, Boxoffice 

correspondent, president; Betty Yandle, M 

& M Shipping, first vice-president; Lucille 

Nantz National Screen, second vice-president; 

Sylvia Todd. Stewart & Everett Theatres 

recording secretary; Gladys Hawkins. 

Gladys Hawkins Realty Co., corresponding 

secretary; and Virginia Porter, Queen City 

Booking, treasurer. 

A cocktail hour preceded the dinner. 

Frank Jones, Exhibitors Service Corp.. 

was the master of ceremonies for the program, 

the theme of which was ''A Toast to 

WOMPL" Champagne glasses painted with 

faces and flowered hats depicting old fashioned 

ladies decorated the tables. 

Mrs. Emery Wister gave the invocation. 

The newly elected officers were installed by 

Mrs. Amalie L. Gantt. WOMPI international 

president. Mrs. Gantt used a ceremony, 

which she wrote, based on the various 

oems and stones and their colors and the 

attributes for which they are known. A key 

chain with gems and stones was presented 

to each officer. 

Mrs. Arthur J. Forman (Elena Donatelli). 

a noted musician, presented a musical proarim 

Mrs. Forman attended the Julliard 

School of Music, New York, and studied 

with several renowned instructors followmg 

her araduation from college. She was a soloist 

with the Bach Choir of Pittsburg, a member 

of the Pittsburg Opera Co. and made her 

debut with the Philadelphia La Scala Opera 

Co She became the leading soprano of the 

Chamber Opera Co. of New York and 

toured the U. S. and Canada with the 

Charles Wagner Opera Co. in solo concert. 

Since moving to Charlotte, Mrs. Forman 

has appeared with the Charlotte Opera Ass n 

as the Doll in "Tales of Hoffman" and as 

Donna Elvira in -Don Giovanni." 

Two scholarships in the amount of $200 

each were presented to Deborah Hudson, 

diuohter of Mr. and Mrs. Hal Branch Hudson.' 

and David Magee. son of Mrs. Joseph 

F Maaee IL Miss Hudson, a recent graduue 

of "East Mecklenburg High School, will 

enter the Universitv of North Carolina. 

Chapel Hill, and Magee. a recent graduate 

Independence High School, will enter 

the University of North Carolina, at 

of 

Charlotte. 

Injunction Is Revoked 

From Eastern 

Edition 

CHAMBERSBURG, PA.— A Franklin 

County judge in early June revoked a preliminary 

injunction that had been issued 

against' two theatre managers for showing 

beep Throat" last December, saying the 

court had no right to issue such an order. 

1 he South Gate is owned by Budco Theatres. 

Brownie Pogue, one of the theatre comanagers, 

said he would speak to his attorney 

to see what action to take about bringin-' 

the X-rated film back to the South Ciaie. 

Memphis Film Board 

Adopts New Policy 

.MEMPHIS—The Memphis Board of Review 

(movie censors) has a new policy. It 

will simply notify police of movies being 

shown which it considers a violation of the 

city's obscenity ordinance and leave the enforcement 

in the hands of the police department. 

Las Savell. chairman, said he was "sick 

and tired" of trying to enforce the city 

ordinance when it is not the board's duty 

to do so. 

•'We can beat our brains out and waste 

our time doing what we are charged to do. 

but without the proper help we're just 

whistling in the wind," he said. 

He said the city attorney's office had not 

placed the importance there should be." on 

reports from the board. He said there had 

been no arrests in 

three years. 

Dallas FBO, JACO Merge 

Into JACO Film Booking 

From Southwestern 

Edition 

DALLAS—Mike Grimes of Atlanta, vicepresident 

of JACO Productions, was here 

over the weekend to complete amalgamation 

of JACO Productions of Texas and the Film 

Booking Office. The resulting firm will be 

known as JACO Film Booking. 

Bill Hill, present branch manager here 

for JPT, will be branch manager of the new 

film and his secretary Dana Haas will remain 

as secretary. Bennie Lynch of FBO 

will be in the new fimi's sales department 

and John Park, now with FBO, will be in 

charge of shipping for merged companies. 

converting 

Remodeling of the two offices, 

them into one suite, is being carried out. 

The JACO Film Booking address will be 

500 South Ervay. Suite 605-B. telephone 

748-6145. The shipping room has its own 

number—744-3167. 

SE-G 

BOXOFFICE :: July 8,

. . Condolences 

'Big Bad Mama' Texas, 

Okla. Debuts July 4 

LOS ANdELES- -Big Bad Mama," 

New World Pictures re-leusc starring Angic 

Dickinson in the title role, will premiere 

day-and-date in 162 Texas and Oklahoma 

theatres July 4. 

Produced by Roger Corman at a cost of 

$750,000. the film is New World's largest 

production and is being backed by the 

heaviest advertising campaign in the company's 

four-year history. 

The flamboyant comedy-drama, also 

starring William Shatner, Tom Skerritt, 

Susan Sennett and Robbie Lee, is set in 

Southwestern USA during the depression 

years of the 1930s as a lusty widow, in 

hopes of providing a better life for her two 

daughters, embarks on a crime career. 

Following the Texas and Oklahoma openings, 

the film will break seven additional 

territories. 

Art Work by Geri Tarczon 

Brightens UA Southgate 

MILWAUKEE— Miss Geri Tarczon. a 

cashier at the UA Southgate Theatre here, 

also is an art student. 

"What can be done to brighten up the 

drab ladies' room?" was the query put to 

her one day by theatre manager Joyce Lindberg. 

Geri, 

"picking up colors from the carpeting 

in the theatre, such as yellow, orange, 

rust, green and brown," came up with an 

original design and promptly applied the 

brush to the designated wall area. The result 

was a most attractive, colorful work of art. 

When the Midwest United Artists Theatres 

executives were making an inspection 

of theatres last month, they expressed their 

pleasure with Geri's efforts, which brightened 

the ladies' room. 

City Wants Airer Site 

BURBANK, CALIF.—The first attempt 

by the city's redevelopment agency to condemn 

property was slated to be discussed 

June 4 at city hall. The agency is seeking to 

condemn 9.78 acres between Winona Avenue 

and Naomi Street, currently occupied 

by Pacific Theatres' San-Val DriveTn. 

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ârtiii Tipster Notes: John C. Lewis, boothman 

at Martin Twin 2, Albany, and 

his wife Judy, cashier at the Martin Twin, 

were hospitalized at the same time recently. 

Judy had a 6 pound, 4 ounce daughter; 

John was recovering from injuries received 

in an auto accident . . . Bertha Hendrix. 

relief manager for Panama City, Fla., will 

retire in September after 18 years as a 

Martin circuit manager . to 

Mary Johnson, manager of the State Theatre, 

Albany, whose mother and aunt died 

recently . . . Melodic Morgan, eighth grade 

daughter of Charles R. Morgan, city manager 

of Greenville, S.C, won first place 

with an essay, "A Girl of 1774," in the local 

Daughters of the American Revolution contest. 

There were more than 100 entries. The 

DAR gave Melodic a medal and a tea. 

More Martin Tipster Notes: Melinda Gail 

Gilliland, concession attendant at the Ritz 

Theatre in Brownsville, Ala., was chosen 

"Miss Brownsville" in the Jaycee sponsored 

beauty pageant. Melinda. 17, is a Haywood 

High School junior and is representing her 

hometown in area festivals . . . Another 

Ritz staffer, Barbara Barker, has won honors 

with her entries in regional high school art 

festivals. Barbara also is 17 and a Haywood 

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The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt Blvd.. 

Title 

Kansas City, Mo. 64124 

High junior; she works as concessions attendant 

and relief cashier at the Ritz, which 

is managed by Sue Agee . . . William Ray 

Scales is the new manager of the State 

Theatre in Bowling Green, Ky. 

home office staffers had individual pictures 

and brief personal sketches in the June 

Tipster: .Sara Smith, secretary to Bill Toney 

the last six years; Norma Tracy, secretary to 

Charles Kuertz and Buddy Martin; Faye 

Stubbs, a bookkeeper, and Pat Czajkowski. 

assistant to Rita Ix>ng. 

WRITEyOUB 

REPORT OF THE PICTURE YOU 

HAVE lUST PLAYED FOR THE 

GUIDANCE OF FEUOW EXHIBrrORS. 

Theatre May Be Restored 


SAN DIEGO, CALIF.—The city is contemplating 

restoring the Balboa or Spreckels 

theatres for use as a performing arts center. 

The facility, according to City Manager 

Kimball Moore, would become part of the 

Horton Plaza urban redevelopment project. 

-Right Now 

Capifal City Supply Co., Inc. 

124 16th St. N. W. 

Atlanta, Georgia 30318 

(404) 521-1244, 873-2545, 46. 47 

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iOXOFFICE :: July 8, 1974 

SE-7

Summer Film Program Being Planned 

For Children in Miami Beach Area 

MIAMI BEACH—There is 

a strong possibility 

Miami Beach youngsters will get a 

special summer film program beginning in 

July. That's the word from Mrs. Elaine 

Fruchtman. a Miami Beach mother, who 

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THINKING 

OF TWINNING^ 

OR BUILDING 

A THEATRE? 

THINK 

WOODBAY! 

has been arranging with Wometco Theatres 

to show a series of eight children's movies 

this summer. 

Mrs. Fruchtman has been talking to 

Wometco about purchasing the first movie 

for $300 or a series of eight for $2,400. 

The only hitch is that she needs a little more 

to pay for the first movie—as well as for 

the other seven. 

Harold Rosen, vice-mayor of Miami 

Beach, presented her with a substantial 

check and Mrs. Fruchtman is calling on 

others to help. If the funds can be obtained 

the children will be able to atend movies 

each Tuesday at the Byron-Carlyle. Theatre. 

500 71st Street. Tickets will be 25 cents. 

In conjunction with the program, Mc- 

Donalds' Restaurant on 71st Street and 

Collins Avenue is sponsoring a Movie Magic 

Show at 10 a.m. Tuesday (9) at the Byron- 

Carlyle Theatre. The show will include two 

cartoons, a magic show and the feature 

presentation. Tickets for this special show 

are being distributed free of charge. 

We've tried to run children's shows on 

the beach for so long without any success 

because we would get only 20 to 25 children 

in the theatre," Jack Mitchell, Wometco 

director of advertising and promotion, 

said. "I hope this one works out." 

Mrs, Fruchtman said, "If we want kids 

out to see movies, we have to support them. 

It's only going to work with community 

support." 

Discussing a possible year-round film 

program, she said, "If businesses are willing 

to contribute, we can make arrangements 

with Wometco and through continuing contributions 

from the community we can give 

our children quality movies on the beach all 

year, possibly at a reduced price." 

She emphasized. 'Wometco doesn't think 

spe 

"We've never missed an opening' 


Cetdarhurst, New York 11516 

^TeS 

ujoocbQy corvtfuctign 

516 569-1990 

there are enough children on the beach to 

make this a money-making deal, so I want 

a 100 per cent turnout—lefs show Wometco 

we have the interest and we want it to 

work." 

NEW ORLEANS 

Qeorge C. Scott will be in New Orleans 

the weekend of Friday (12) to sell his 

new movie "The Savage is Loose," The 

motion picture was filmed near Puerto 'Vallarta, 

Mexico. He produced, directed and 

starred in 

the picture. 

Donald Fiske reopened his Lake Theatre 

in Lake Providence June 30. 

Bastrop merchants sponsored a free kiddies 

matinee at 

the Rose Theatre. The matinee 

featured "The Sword of Ali Baba" and 

"Where the Red Fern Grows," Two showings 

were required to handle the crowds. 

MPSC Customers Streaking 

To Get Ads, Says Prexy 


SAN FRANCISCO—Gerald L, Karski, 

president of Motion Picture Service Co., 

firm which has been advertising in Boxoffice, 

says: "We can back up what we are 

advertising." 

Karski noted that MPSC ads appeared in 

the June 17 issue of Boxoffice. then 

quoted the following letter, which was received 

from Stephen G. Mitchell, Tahoe 

Drive-In, South Lake Tahoe, Calif.: 

"Wanted to thank you for the fine job 

you did on the Jerome's ad. Looks great! 

The guy from M&B Scrap Metals is so hoi 

to get on the screen, because of the nice ad 

you made, that he threatens to paint his ad 

on his derriere (noun substituted) and streak 

up and down between the cars. I told him 

he'd have to do his own art work. 

"Anyway, get it to me as fast as you can 

Thanks again for the good work." 

Andrea Eastman Is Signed 

By Paramount Television 


HOLLYWOOD—Andrea Eastman, for 

merly casting director with Paramount Pic 

tures in New York for five years, has beei 

signed as director of program managemen 

with Paramount Television, it was announc 

cd by executive vice-president Bud .Austin 

Miss Eastman will report to Bruce Lans 

bury, senior vice-president for creative af 

fairs, and will be involved in all areas o 

the program department, with emphasis o; 

development, including movies for TV. mini 

series and series. She most recently was a 

IFA, where she headed that company's mc 

tion picture talent department in Californi: 

"Saddles' Hot in Chicagoland 


CHICAGO—Warner 

„ 

Bros, 

^ 

has 

i. 

bee 

looking for ways and means to procure moi 

prints of "Blazing Saddles." The hit 

pictui 

gave the Esquire Theatre on the near nort 

side thriving weeks during its initial rui 

"Blazing Saddles" now continues to be a bi 

boxoffice success in outlying situations. 

BOXOFFICE Julv 8, 19'

. . The 

I 

. . 

Official Texas Minor 

Age Is Dropped to 17 

DALLAS—Change in Ihe ag; ol a minor 

from 18 to 17 under a new Texas statute 

was among timely information provided for 

state exhibitors in the first issue of the 

NATO of Texas Bulletin, which appeared in 

June after the NATO of Texas board of directors 

decided to publish a monthly advisory 

to members. 

"Section 43.24 of the revised Texas Penal 

Code changed the age of a minor from 18 

to 17," said the Bulletin. "According to the 

new statute, "minor" means an individual 

younger than 17 years. Exhibitors can 

change their boxoffice sign and sell tickets 

to 

17-year-olds to see adult-rated pictures." 

In response to an exhibitor request for 

information, the Bulletin informed theatremen 

of the change in the Sunday Blue Law 

in Texas: '"Article 287, which specifically 

allowed motion picture theatres to operate 

on the Sabbath after 1 p.m., was omitted 

from the revised Penal Code which became 

effective Jan. 1, 1974. This means that theatres 

can open now at any time on Sunday." 

"The blind checking law was passed by 

the Texas Legislature in 1957." the Bulletin 

continued on another exhibitor-raised point: 

"The law does not require a checker to give 

advance notice that he is going to check a 

theatre but if he intends to use his report 

in any court action, it will be invalid unless 

he furnishes the exhibitor a written report 

of his findings within three days after he 

made the investigation." 

The Bulletin also advised exhibitors that 

their theatres are not subject to paying the 

$1.90 federal hourly minimum wage if they 

gross less than $250,000 annually: '"However, 

bona fide students may be hired at 85 

per cent of the minimum ($1,165) provided 

the exhibitor obtains approval from the regional 

U.S. Department of Labor office." 

July showmanship tips and advice on laying 

out theatre newspaper ads also were provided 

in the first NATO of Texas Bulletin. 

Four General Cinema Men 

Get Texas Promotions 

FORT WORTH—When General Cinema 

Corp. promoted Willard T. Alexander, Dallas-Fort 

Worth division manager, to the 

home office in Boston, it set off a chain of 

company move-ups in this area. 

Bill Ellis, who had been senior manager 

in charge of Fort Worth area GCC units, 

moved to Dallas Northpark Theatre headquarters 

as replacement for Alexander 

Ellis' Fort Worth replacement is Bill Forsythe, 

moving up from manager of the 

Opera House Cinema. Taking over the 

Opera House command is Hy Glicksman, 

previously manager of the Seminary South 

Cinema. 

Forsythe. GOC's top man in this city, is 

25 and a native of Chicago. Next December, 

according to Perry Stewart. Fort Worth 

Star-Telegram entertainment columnist. Forsythe 

will have ""two significant bookings 

of his own: he"ll graduate from college and 

get married." 

BOXOmCE July 8, 1974 

HOUSTON 

Qary Clarke, Hollywood film star, is scheduled 

to come to Houston to go over 

the script of the forthcoming movie "Spindletop"" 

with Jim Clarke and Mike Halbouty. 

the authors . Jewish Community 

Center is presenting a summer film 

festival at the Center's Kaplan Theatre, The 

films to be shown include "Tom Jones,'" 

"Take the Money and Run." "The Producers."' 

""Arsenic and Old Lace." ""Yankee 

Doodle Dandy." ""Guys and Dolls." "West 

Side Story." "Public Enemy." ""Little Caesar" 

and ""Viva Zapata." The series opened 

June 24 and continues until August 26 with 

showings each Monday evening. 

Kirk Alyn, the first Superman, was one 

of the former stars to attend the Houstoncon 

Film Festival at the Sheraton-Houston Hotel. 

Movies included those with the Marx 

brothers. Charlie Chan, Dick Tracy, the 

Lone Ranger and many others. Auctioned 

off were press kits from the old movies, 

movie posters and 16mm prints of old 

movies. In all there were 75 hours of screening 

of old films, serials, B-grade westerns 

and cartoons as well as some old television 

shows. 

Angie Dickinson was in Houston June 25 

on a promotional visit in behalf of her latest 

film "Big Bad Mama." which opened 

Friday (5) at the following theatres: Allen 

Center. Almeda 4, Greenway 3. Northwest 

4. Park IIL Shamrock 4 and Town & Country 

6 and the following drive-ins Airline. 

Gulfway. King Center, McLendon Triple, 

Irvington, Parkway, Thunderbird, and Telephone 

as well as in theatres in Bay City, 

Baytown, Rosenberg. Galveston. La Marque. 

Huntsville and Angleton. The film is 

set in Texas in 1932. Tercar's Terry Able 

headed the welcoming committee at the airport 

to meet Miss Dickinson. 

Jeannette Clift, Texas discovery who with 

Julie Harris, Eileen Heckart and Arthur 

O'Connell toplines "The Hiding Place," has 

returned to her Houston home from England 

following completion there of filming the 

World Wide Pictures production. 

Hollywood's Angela Lansbury will come 

to the Music Hall as star of the musical 

"Gypsy" to be staged Tuesday (9) through 

Saturday (13). This is one of seven theatre 

dates to be presented here by Foley's, a local 

department store, and produced by Southwest 

Concerts, Inc. Also to be here will be 

stars Ricardo Montalban, Werner Klemperer, 

Edward Mulhare and Myma Loy in 

""Don Juan in Hell"' and Sam Levene and 

Eddie Foy in ""The Sunshine Boys." 

New films: ""Chinatown," Alabama Loews" 

II; "Old Yeller" and ""The Incredible Journey." 

Northlinc, Meyerland, Gulfgatc. Parkview, 

North Shore and Oak Village; "The 

Parallax View," Gulfgatc. Meyerland and 

Northline; "The Sound of Music." Loews' 

and Bellaire and ""S*P*Y*S," Gaylynn Terrace 

and Tower. 

SAN ANTONIO 

^r. and Mrs. Thomas Len.s, he is the manager 

of the San Pedro Drive-In for 

Santikos Theatres, have taken off for a few 

days vacation on the Texas coast . . . Me.xican 

film stars Tony Aguilar. his wife Flor 

Silvestre and their two sons will bring their 

new 1974 National Mexican Festival and 

Rodeo to the HemisFair Arena Saturday 

(13) and Sunday (14). Batman and Robin 

will bring their Roman riding act and will 

make their appearance driving the authentic 

Batmobile. There will also be a Ben-Hur 

chariot race. 

Sam Chernoff, head of Texas Corporations, 

with headquarters in Dallas, was in 

the city visiting his recently acquired theatres 

the Texas, Josephine, Woodlawn and 

Laurel with the city manager Tom Powers. 

Also in the party was Al Weiner, who has 

theatre holdings on Harlingen . . . Santikos 

Theatres, operating 12 theatres in the city 

21 screens, has a map of the city showing 

locations of the various theatres in the 

amusement section of local dailies. 

"The Sound of Music" has returned for a 

limited engagement at the Wonder Theatre, 

where Norman Schwartz is manager of the 

ABC Interstate Theatre Circuit operation. 

The film is the all time long-run motion 

picture playing a record breaking 82 weeks 

at the Cinema I in the North Star Mall . 

The original un-cut version of '"King Kong" 

has been booked for a 

return engagement at 

the downtown Texas and the Captain Drive- 

In. 

New Films: "Big Bad Mama." Century 

South 6, Town Twin, San Pedro and Varsity: 

""Herbie Rides Again." North Star Cinema 

and Century South 6; ""Chinatown." North 

Star Cinema and Aztec 3; ""Shriek of the 

Mutilated" and ""Moonchild." Captain 

Drive-In and ""Huckleberry Finn." Wonder 

and Century South 6. 

FOR ALL YOUR THEATRE NEEDS & REPAIRS 

THE BEST PLACE TO BUY IS 

TEXAS THEATRE SUPPLY 

915 S. Alamo St. 

San Antonio, Texas 78205 

YOUR LASERLITE CARBON DEALER 

SOUTHWESTERN L K n EQUIP. CO. 

& Supply House 

77003-713-2229461 

Full Line of Concession Supplies & 

Write for Prices ond Infer

. . Maude 

with Mulberry Square Productions, 

DALLAS 

the Dallas-based 

production company responsible 

for "Benji" . . . Agnes Backus, formerly 

with Cinema Art Theatres, now is with 

^he newly organized Women of Dallas Variety 

will sponsor a dinner and Italian Mississippi and Louisiana held at Biloxi, 

from the joint convention of the NATOs of 

Quotron Systems, Inc., in the 500 South Ervay 

Bldg. . . . Torrence Hudgins. formerly 

bingo party Friday (26). beginning at 6:30 Miss. . . . Bryanston Pictures tradescreened 

with Cinema Art Theatres, has opened his 

p.m., in the Grand Ballroom at Holiday Inn "Frankenstein" June 26 at the Cine II . . . 

own buying and booking office at 1219 

Central. Tickets are available at $7.50 per 20th Century-Fox will tradescreen the "Mad Dallas Athletic Club Bldg., Dallas, Tex. 

person and may be purchased by mailing Adventures of 'Rabbi' Jacob" at 2 p.m. 

75201. 

your check now to the Variety Club Office. Tuesday (9) in the company screening room, 

Suite 206. 1710 Jackson St., Dallas, Te.\, 1400 South Griffin Madee and Joe Bradley are on a six-week 

St. 

75201. Checks should be made payable 

auto tour of the West Coast, including mileage 

to 

Congratulations and best wishes to Terry 

the Variety Club of Dallas. The ticket up into Canada before going back to 

price Graham, assistant exchange manager for 

includes a seated spaghetti dinner and one 

San Francisco. Madee for many years was 

American International Pictures, and Almaria 

Turner of Mcl-endon Theatres! They 

bingo card which may be played the 

a booker at Paramount. She and her husband 

both retired last year and long had 

entire 

evening. Ads for the event proclaim that the 

were married Saturday (6) in the Hilton Inn 

Italian bingo will be "run by the MAFIA 

been looking forward to this Western tour 

and are spending their honeymoon in Acapulco. 

(Viost Attractive Females in America)." 

and wonderfully scenic trip . . . Linda While 

and her aunt are taking advantage of a package 

trip deal, flying to San Francisco and 

Checking with Arch Boardman, I got an Henry Hammon of the AIP Memphis office 

was in town several days to caU on his Los Angeles and staying in the Disneyland 

enthusiastic "Boy! This 'Macon County Line' 

is sure bringing "em in. It's doing real good circuit accounts based here for booking and Hotel . . . Hazel Walton, who had major 

business." A response like that starts the day buying . . . United .Artists Theatre Circuit surgery June 11, has returned home to complete 

her recuperation. 

off right. It's always good to hear an exhibitor 

or booking agent make such a remark and it will be an exceptionally nice theatre 

is renovating the Ritz Theatre in Crockett 

Wliile in California recently, I talked with 

about any film . . . Angle Dickinson, here when all the work is completed. UATC is 

Robert Selig, who has charge of the development 

for the National Ass'n of Theatre 

to promote "Big Bad Mama," bumped into putting in a new glass front, new concessions 

area, new carpeting, new restrooms, 

friend Richard Harris and his new wife Ann 

Owners of the containment screen for driveins. 

I'd hoped to see the screen in operation 

Turkel. The Harrises were in Big D to promote 

his "99 and 44/1009f Dead." Follow- 

and heating system. There also will be a new 

new ceiling, new screen, air conditioning 

(as it originally had been planned to have 

ing them into town was Sheila Frazier to boxoffice inside the lobby. The project is to 

the screen ready by June 1) but, due to the 

beat the drums for "Three the Hard Way." be completed within a very short time. 

energy crisis, there has been a delay in the 

Also in to visit Dallas friends were Mr. Mike Raskin, formerly in the publicity screen's development. The hope now is for 

and Mrs. George Roscoe, en route home department at Commonwealth Theatres, has an October opening. The new screen should 

opened his own advertising and public relations 

office for the promotion of motion pic- 

drive-in open an hour or so earlier. Even 

help, during Daylight Saving Time, to get a 

tures. Mike's office is at 8111 Meadow an hour earlier in this area would mean a 

COMPLETE PACKAGE DEAL Rd.. Dallas, Tex. 75231, and his telephone lot to drive-in operators. 

is (214) 691-7840. Mike certainly is aware 

NOW AVAILABLE 

Skeet Noret's office shared with us a welcome 

letter recently received by his man- 

of the trade importance of Boxoffice, subscribing 

for the National Executive Edition 

Christie & Westrex Equipment 

ager in San Angelo: "Attention Management: 

Massey Seats - Technikote Screens so he can keep up on forthcoming products 

We want to express our sincere thanks to 

(Can be financed by Litton Ind, Credit Corp.) and other vital information needed to function 

efficiently in the motion picture busi- 

the Cinema Theatre personnel for warning 

All Types of Theatre Service & Instollotion 

us of the weather report Friday, May 31. 

Consulting Theatre Engineers ness. We extend best wishes to Mike for a 

We hated to miss 'The Sting,' which we had 

successful business career. 

PINKSTON'S 

been trying to see for three weeks but we 

Paramount has two new booking department 

staffers: Pete Chambless, formerly before and, by leaving the theatre when we 

had experienced extensive damage the week 

Universal 

with the 20th-Fox advertising department, did, 

Theatre 

we saved ourselves much damage. It 

Supply 

and Jim Goldshlager from Washington, also got us home early enough to comfort 

4207 Lawnvlew Ave. 

Dallas, Texas 7S227 D.C. . and Eric deNeve returned two very frightened daughters. I don't know 

(214) 388-t550 

from New Orleans, where they were joined if this is a common practice at your theatre 

(214) 388-3237 

by Bob Kilgore. sales manager of Europix but it was a gesture that to us would definitely 

make us want to patronize you more. 

International out of New York. The 

deNeves screened Europix's "Dead of the We realize you did this for the safety of 

Night" in the Gulf States screening room your patrons and it wasn't to give us warning 

to leave: yet it served both purposes. 

and will be releasing the film through the 

Eric Distributing Co., 10830 North Central We hated to leave the movie because it definitely 

was one of the best we've seen in 

Expressway. Dallas, for the Louisiana territory. 

CONCESSIONS 

The film is a suspense thriller. 

sometime but it was $4 against maybe several 

MERCHANT ADS Filmrow moves: Virginia Jones, Columbia 

hundred, since we still had (13) windows 

out from the week before. Again, our 

ANNOUNCEMENTS 

Pictures, has left that company to join Starline 

Pictures' accounting department 

deepest gratitude to you and may you continue 

to experience great success at your 

as replacement 

for Mary Crump. FREE EXPLOITATION CATALOGUE 

The latter resigned 

from Starline to accept 

theatre. Sincerely, 

ON REQUEST 

Mr. and Mrs. Don .Abell." 

a position 

So sorry I missed United Artists" screening 

here of "That's Entertainment!" with. 

"Go Modern...For All Your Theatre Needs" 

as George Bannan said, "more stars than 

are in the heavens." Other recent Dallas 

screenings: "99 and 44/100ô Dead." 20th 

SALES & SERVICE, INC. Century-Fox; "The Apprenticeship of 

Go Modtrm . . . Bjuipmml, Supplia & Smm" Duddy Kravits." Paramount; "Huckleberr)' 

Finn," United Artists; "Claudine" and "11 

2200 YOUNG STREET DALLAS. TEXAS, 75201 TELEPHONE 747-3191 Harrowhouse," 20th-Fox. 

• • 

SW-2 BOXOFFICE :: July 8, 197^1

A NIGHTMARE 

TALE OF 

DEPRAVITY! 



the best selling '^GUINNESS 

BOOK OF WORLD 

RECORDS!" 







Starring 

EWA AULIN 





BREAKING NOW IN YOUR TERRITORY! 

LOCK UP YOUR WOMEN! 

HOLD ON TO YOUR WALLETS! 

Jack-Leg noun 

la thief who steal 

by deceit. 2. 

con man 

(T c,ooC> shepheRC> 

aKvav's fleeces 

L\mBS( 

Leg 1:1 

Father Jack-Leg is 

Coming! 

Jack Palance is a Laff Riot as the 

wackiest flim-flam man the West has 

ever seen! 

AVAILABLE FOR 

BOOKING NOW 


Dallas, Memphis, New Orleans 

Call: Jack Durell 

(214) 744-4069 

Oklahoma City 

Call: Don Tullius 

(405) 528-0076 


. ,- 

. . Dale 

. . New 

. . 

OKLAHOMA CITY 

JJazel Nichol, Oklahoma City Shipping 

in 

clerk, retired June 28 after 45 years 

the motion picture industry. Hazel started 

with Paramount in 1929 and moved to 

Oklahoma City Shipping in 1956 when that 

firm took over Paramounfs shipping and 

your complete 

equipment house 

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inspection. She will be missed by her fellow 

workers and other friends in the film industry 

and she starts her retirement with their 

best wishes for many happy years of leisure. 

Hazel plans to visit friends and relatives in 

eastern Oklahoma during the first months 

of her retirement. 

Sam Mauldin. Army & Air Force Motion 

Picture Service, now stationed in Munich. 

Germany, was in for a visit with industry 

friends. Sam. before going to AAFMPS, was 

office manager for Columbia in Oklahoma 

City . Smith, Springs Cinema, Spot 

and Movie Park Drive-In, Siloam Springs. 

Ark., advises that last month's storm put 

six feet of water in the Spot Theatre and 

a couple of weeks were required to get the 

theatre ready to resume operations. 

In to book and buy was Dan Wolfenbarger.who 

has the Waldron Theatre and Hillcrest 

Drive-In at Lindsay. He was accompanied 

by Lyndon Craven. Star Theatre and 

EIco Drive-In, Shattuck, for whom Dan 

books. This was one of Lyndon's few visits 

to the exchange area, as most of his daylight 

hours are tied up with ncwspaperwork 

in 

Shattuck. 

We have been advised that the Renee Theatre. 

Medford, and the Cino Theatre in Buffalo 

were closed recently . . . The Continental 

Theatre in OC had a tradeshowing of 

••Man of the East" . 

OC titl:s: 

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"Zandy's Bride," MacArthur Park; "Thunderbolt 

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and Continental. Tulsa; •'Alfredo, 

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Alfredo." 

George Shanbour was all smiles over 

weekend business at the MacArthur Park 

4, where "Jeremiah Johnson," "American 

Graffiti" and '•Butch Cassidy and the Sundance 

Kid" played on three of the four 

screens to 

big grosses. 

Dale Evans, in from Hollywood to play 

and sing for the Starlite Crusade here, is 

enjoying performing before big crowds . 

The annual "Stars and Stripes" show at the 

Myriad was the most outstanding performance 

ever put on there. Headed by Bob Hope 

and Tennessee Ernie Ford, the attraction 

played to a sellout house . . The Tulsa 

. 

World's Movie Series, an annual summer 

affair at many Tulsa theatres is offering 

Oliver!", "Fantastic Voyage," 'Snow White 

and the Three Stooges" and "The Little 

Ark." The price for each of these summer 

shows for youngsters is just 25 cents. 

FORT WORTH 

Jack Gordon, amusement writer for the Fort 

Worth Press, predicts that Michael de 

Gaetano, 34, former Fort Worth film advertising 

man who now works at the same 

trade in Atlanta, "is going to wind up a millionaire" 

as a result of the good grossing 

performance of "UFO: Target Earth" in Albuquerque, 

N.M. "UFO: Target Earth" is 

the $70,000 budget feature made by deGaetano: 

the Albuquerque engagement is its firsi 

public appearance—and ••UFO: Target 

Earth" immediately outgrossed the receni 

multi-million dollar film "Westworld." De 

Gaetano, a Chicago native, had always 

wanted to make a film, Gordon recalled 

but never had. '•But recently he did. makinj 

his first film the only way a poor boy couk 

—the cheap way. He borrowed $70,000, hii 

total budget for the film— paltry by Holly 

wood standards. De Gaetano filmed the pic 

ture 

in only 13 days. He used locations out 

side of Atlanta. The cast: pickup actors; n( 

stars. Stars cost money, lots of it. To savi 

more, de Gaetano wrote his own script 

Smart fellow, he chose a subject that fasci 

nates everyone—Unidentified Flying Ob 

jects. And de Gaetano gave his thriftly madi 

flick a smash title, "UFO: Target Earth." " 

Greenberg Heading Drive 

CHICAGO—Jack Greenberg, brand 

manager for National Screen Service, i 

chairman of the theatre collection driv 

conducted by Variety Club of Illinois ii 

behalf of La Rabida. Twenty-two member 

of the local WOMPI Club have volunteers 

to assist 

in this year's collection effort. 

35mm Sound Fll 

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BOXOFFICE :: .Uilv S. 19";

'Floyd' Breaks IDS 

Mill Cily Record 

MINNEAPOLIS—The IDS Theatre, generally 

considered by the trade to be a soft 

location, exploded with "Pink Floyd," a 

rock film, and ended its first week of the 

attraction with thundering 750. by far an 

all-time house record and the best Barometer 

reading for any first-run situation week 

of "The Exorcist" at the Gopher with an 

820. "Cry Rape" performed smartly at four 

theatres and ended up with a rousing 225. 

The Cooper opened "Where the Red Fern 

Grows," which came in with a 160. The 

debut week was helped by the appearance 

of its young star Stewart Petersen and the 

movie's producer Lyman Dayton. Also on 

hand were the movie's redbone hounds Ol' 

Dan and Little Ann. A tie-in with radio station 

KDWB which kicked off the film with 

an opening-day morning premiere was another 

plus factor. "Claudine" trailed off to a 

90 in just a third stanza at the Mann, while 

"Buster and Billie" was doing well at the 

World with a 145 in its second week. "I am 

a Dancer" was warmly received at the Uptown 

with a 140. "Blazing Saddles" is a legs 

picture and a 13th week at the Skyway I was 

still purring along with a 135. If anything, 

the Barometer shows how discriminating 

and discerning the film shopper has become. 

Seldom has there been such a wide range 

of readings, this time reaching from 35 at 

a main house (the Gopher) to a 750 at a 

theatre where previously the biggest hit had 

been "The Laughing Policeman" with approximately 

one-third the gross. 


Academy Three Musketeers (20th-Fox), t3th wk 90 

Cooper Where the Red Fern Grows (SR) 160 

Four theotres—Cry Rape 225 

(SR) 

Gopher— Black Eye (WB) ... 35 

IDS— Pink Floyd (SR) 

Monn Claudine (20th-Fox) 3rd wk 

750 

90 

Orpheum The Outfit (UA)' 90 

Park Huckleberry Finn (UA) ... 80 

Skvwoy I— Blazing Saddles (WB), 13th 135 

wk 

State—Son of Draculo (SR) 50 

Uptown I am a Dancer (SR) 140 

World— Buster and Billie (Col), 2nd wk. ...['.['. .145 

C wealth Will Not Build 

Underskyer This Season 

CRESTON. IOWA — Commonwealth 

Theatres, which operates the Strand here, 

announced its decision not to construct a 

drive-in in the Creston area this season. 

The circuit formerly operated the Skylark 

ozoner. which was acquired for a school 

Tornado Movies Wanted 

MADISON. WIS.—Prof. C. E. Anderson 

of the University of Wisconsin's meteorology 

department is seeking movies taken by anyone 

during the tornadoes around the state 

April 21. 1974. His newspaper ad in a local 

daily stated that a reward wa.s offered for 

films or pictures accepted. 

Mike and Julia Phillips will produce a 

UFO story for Columbia entitled "Close 

Encounter of the Third Kind." 

Reopening of 

Milwaukees Parkway 

Could Intensify Old Controversy 

By WALLY I,. MEYER 

MILWAUKEE—For awhile the neighbors 

living in the vicinity of the Parkway 

Theatre, located at 3417 West Lisbon Ave., 

were delighted. The reason for their elation 

could be discovered by dialing the theatre 

and hearing the following on the telephone: 

"This is a recorded message. We are now 

closed and will be closed until further notice. 

Please check the newspaper listings for 

our reopening." 

The theatre long has been the center of 

controversy, involving both the police department 

and the neighborhood surrounding 

it. because of the showing of so-called 

"hard-core" adult films. Local officials on 

several occasions have seized prints at the 

theatre, seeking to prosecute the owner, 

Detco Corp., on charges of operating an 

obscene movie house. 

Lawsuit 

A subsequent lawsuit brought by Detco 

sought to stop Dist. Atty. E. Michael Mc- 

Cann from threatening prosecution because 

of the showing of controversial films. Federal 

Judge John W. Reynolds then placed a 

restraining order on Milwaukee County preventing 

it from prosecuting the theatre for 

alleged violations of the state obscenity law. 

The Parkway thereafter was permitted to 

operate without further interruptions—until 

Friday, June 14. when it suddenly was 

closed "until further notice." This action 

came after a three-judge federal panel lifted 

Judge Reynolds' temporary restraining 

order, which had prohibited the county 

from starting prosecution. Dominic Frinzi. 

attorney for Detco, immediately went into 

action, causing the theatre to close, as he 

explained he did not want his client to be 

prey to a police raid. He told reporters he 

was studying the new ruling and would preview 

the film fare in order to come up with 

the type of material "that does fit within 

the purview of the law." 

Residents Object to Theatregoers 

Meanwhile, during the time the theatre 

had remained closed (approximately 12 

days), the people living in homes adjoining 

site. 

the Parkway said that they now had their 

Commonwealth earlier had indicated neighborhood back. Not all the neighbors 

tentative plans to build an underskyer on 

Townline Road east of the former Skylark 

were objecting to the showing of X-rated 

movies as such. Their contention had been 

location. 

that, because of the large volume of business 

from persons who arrived by car, they 

no longer found it possible to park in front 

of their own homes. Some said they had to 

park as much as five blocks away from 

their houses. Still others objected to the 

way the theatregoers were causing litter to 

be dumped in the streets and near their 

homes. It wasn't the paper litter that caused 

so much concern as it was the glass from 

broken bottles (wine and liquor). On the 

other hand, those who did protest the X- 

rated 

fare on morality grounds voiced fears 

of "perverts and unwholesome characters" 

being present in the neighborhood when attracted 

there by the allegedly pornographic 

films. 

Having had time to reorganize its legal 

battle lines in the theatre's continuing court 

obscenity wars, the legal staff headed by 

Frinzi announced the reopening of ihc theatre 

Friday, June 28, with the original, uncut 

version of ".Sexual Freedom in Denmark." 

There are six daily showings at 2, 3:30, 5, 

6:30, 8 and 9:30 p.m. Described by attorney 

Frinzi as "a defensible film." the motion 

picture reportedly deals with pornography 

in Denmark. "Although the film contains 

scenes of explicit sexual activity, it is in 

good taste and not patently offensive," he 

said. 

He contended that ".Sexual Freedom in 

Denmark" will not violate community 

standards. As to the matter of selecting 

future films, Frinzi admitted "we will play 

it one ball game at a time." 

How has the Parkway been faring since 

its most recent reopening? Attempts to contact 

the management by phoning during 

showtimes resulted only in the taped message 

"The Parkway is now open. Our current 

attraction is 'Sexual Freedom in Denmark' 

in color and rated X. Admission is 

$3 at all times, with showings daily at 2. 

etc." 

However, Barbara Benton, president of 

the 34th and Walnut block organization, 

founded over a year ago during the showing 

of the controversial "Deep Throat," offered 

the following information: "So far the theatre 

has been doing hardly any business. We 

haven't had a problem about parking in 

front of our homes. Really, there's only a 

few cars around." 

Whether it's because this Danish sexer 

"has been around pretty well by now" or 

that hot weather finally has hit the city. 

either one—or both—may be valid 

reasons 

for the apparent drop in business, she noted. 

"But we're keeping in touch with (district 

attorney) McCann to let them all know 

we're still around," Mrs. Benton told Boxoffice. 

"Our group just now is taking a 

wait-and-see attitude." 

The Movie House Bows 

In Wisconsin Dells 

WISCONSIN DELLS. WIS.—The Movie 

House, operated by Jack and Susan Ringe 

of Milwaukee, opened here early last month. 

The mini-theatre, located in a former restaurant 

building in the heart of the downtown 

area, will present films made during 

Hollywood's so-called "golden era." 

Continuous shows will be presented from 

1 p.m., with the classic movies featuring 

such stars as W. C. Fields. Charlie Chaplin". 

Buster Crabbe. Laurel and Hardy and Ken 

Maynard, among others. 

BOXOFnCE :: July 8, 1974 

NC-1

. . Meanwhile, 

. . Roy 

MINNEAPOLIS 

big, "really big." things with the first subrun 

break of "The Exorcist" June 28. It was 

to hit in five theatres across the Twin Cities, 

three in 

this city and two in St. Paul. But the 

St. Paul dates include the only drive-in date 

Qne of the year's top events as far as Filmrow 

people are concerned,, the annual David Levy of the Berger Amusement Co. 

the participants on the links, among these 

(at the Vali-Hi) and Malek says: "That one 

should be tremendous!" 

Duff's Variety Heart Hospital Celebrity In addition to Vice-President Ford, celebrities 

included tennis ace Bobby Riggs (who Warner Bros, product poised to open June 

Golf & Tennis Tournament June 23-24, 

was expected to post its best year yet. The played carrying an umbrella, etc.); Dave 28 included "Our Time," set for the Skyway 

weatherman smiled on the event, providing Schultz of the Philadelphia Flyers, Dennis II Theatre here and the Grandview Fine 

blue skies and Icmpcraturcs in the 70s days. Hextall and J. P. Parise of the North Stars Arts in St. Paul, and "Uptown Saturday 

Proceeds go to the building fund of the Variety 

Heart Hospital at the University of nesota Vikings football team. Several celeb- 

in St. Paul . . . The Engler Bros, circuit has 

hockey team, and Bob Lurtsema of the Min- 

Night" at the Gopher here and the Riviera 

Minnesota Hospitals—and the hoped-for rities who had promised or indicated they taken over a building that previously was a 

goal this year was $100,000. The tally will would participate pulled "no shows." 

shopping center in the St. Paul suburb of 

be printed in this space next week. 

Roseville—and is revamping it to create a 

Bob Miller, film buyer-booker for General 

four-screen complex, due to open within a 

Vice-President Gerald Ford was among Cinema Corp. here, went on a vacation 

few months. Some 1,000 seats are involved. 

those participating in the Duffs tourney 

where he could "get away from it all." And 

June 24—and when one of his drives sliced he did! Miller ended up at a place called Judy Pender, secretary to United Artists 

and (allegedly) hit a youth, the event George Lake in a spot named Outing. The branch manager Bill Doebel, winged off to 

hit 

national TV on the Cronkite news. There nearest telephone was nearly 20 miles away! Las Vegas for a sampling of the glitter and 

was some difference of opinion, however, ... "A Clockwork Orange" was used by the the glamor and the gambling. "She left with 

whether the youth involved actually had 

Skywalk II Theatre to plug an open week a bundle," said one member of the UA 

after 

been hit by the careening ball—which had 

"Conrack" failed to perform suitably branch. "We'll see what she comes back 

caromed off a tree—or if he pounced upon —and the reissue came in with the second with." 

the situation (as some witnesses said) after 

highest gross in the Loop. 

Dean Lutz, general sales manager for 

the ball missed him by some five feet. 

Pamela Sue Martin and Parker Stevenson, K-Tel Productions, reports that an ambitious 

two of the stars in "Our Time." did in-person 

lobby appearances at the Skyway II The- 

"Italian Graffiti," which opened here June 

exploitation tie-in was worked out for 

Paul Ayotte of the National Screen Service 

branch offices is more than a little upset 

by "The Case of the Missing Orange 

atre here and at the Grandview Fine Arts 26 at the Mann Theatre. Joining in the 

Theatre in St. Paul June 19-20 in conjunction 

with sneak previews of the picture . . . Restaurant—and with the film set in the 

campaign was the Spaghetti Emporium 

Chair." Seems that such a chair was spirited 

out of the NSS branch. Ayotte says: "Tm 

And at the Cooper Theatre, the bow of 1920s gangster era in Chicago, models were 

giving the person with our chair a chance 

"Where the Red Fern Grows" was hyped dressed in the styles of the period, vintage 

to return it—no questions asked. I know 

by in-person appearances of its young star, autos were on display and giant spotlights 

how it was. because another person saw 

Stewart Petersen, and its producer, Lyman probed the skies from both locales—the 

this party getting on an elevator with the 

Dayton, not to mention the two hounds featured 

in the wholesome production, OF Dan 

theatre and the restaurant. 

chair." 

The Murdo Theatre, Murdo, S.D., reopened 

June 26 after being shuttered for 

Among those aiding the tourney as workers 

were Don Palmquist and Denny Lutz of 

and Little Ann. The premiere was tied into 

a promotion with radio station KDWB and 

nearly eight months. The new owner-operator 

is Allen Laird, who also owns and 

the 20th Century-Fox branch; Paul Ayotte, the in-person entourage later appeared with 

National Screen Service branch manager; host Bill Carlson on WCCO-TV. 

operates the White River Theatre in White 

Roger Dietz, Columbia branch manager, and A storm packing winds of up to 90 miles River. S.D. . . . Janelle Armstrong, longtime 

member of the General Cinema office 

Jim Ellis, Cinerama Releasing Corp. branch 

an hour and dumping heavy rain and hail 

chief . . . Several Filmrowites were among across wide areas of Minnesota churned staff, departed June 27 to prepare to add to 

through the Twin Cities June 20 knocking the population explosion. The family addition 

is due the latter part of this month. 

down trees, power lines and some farm 

buildings in other areas and causing outstate 

Filmrow visitors: Sandor Holman, Lake 

Our contract service customers buy Hooding and farm damage. One of the casualties 

was the imposing outdoor sign at the 

Theatre, Buffalo; William Loftus. Harbor, 

-'^ their carbons at 15% off! 

Two Harbors; James Eraser, Auditorium, 

'i 

Cooper Theatre, where several of the huge 

Red Wing, and Ray Vonderhaar, Tentelino 

They also get the BEST sound and letters were lifted off and smashed to the 

Enterprises, Alexandria . Smith, 

projection service available at the ground. Manager Dean Ziettlow improvised 

branch manager for the William H. Lange 

lowest rates! 

by mixing in some black (and smaller) letters 

with 

DO 

Distributing Co., is readying the release camthe 

surviving red ones until replacements 

could be secured. In a way, it made 

YOU? 

the sign even more of an eye-catcher. 

Roger Dietz, Columbia Pictures branch 

Cinema Systems, Inc. 

chief, is poised with the new Barbra Streisand 

picture, "For Pete's Sake," which bows 

JUST INSTALLED! 

P Box 16036 

Wednesday (10) at the Mann Theatre here 

4 Track Stereo for the record breaking 

£ Minneapolis, Minn. 55416 

and at the Cina 3 and 4 theatres in West St. 

engagement of "Pink Floyd" at the IDS 

I Phone (612) 339-4055 

Paul . the 30-theatre break 

for "The Golden Voyage of Sinbad" was Center Theatre in downtown Minneapolis 

(an Engler theatre). 

kicked off Wednesday (3) with a $10,000 

TV ad campaign, a hefty budget. The picture 

stars John Philip Law. 

Installation Service by 

^MLee ARTOE CONTACTS ^B 

COMVERT SIHOHG ! ASHC»«FT LAMPH0U3ES TO Bill 

»— — 

Doebel, meanwhile, has been spending 

every spare moment house-hunting. Any 

P. 

Cinema Systems, inc. 

Lte ARTOE waiu cooiedcontacis $7*1 

COMPUTE 

0. 

ASSEHBir WITH «0«PTOS5 I W 

Box 16036 

wr 

tips for him? He's eager to move his family 

Minneapolis, Minn. 55416 

. . . Dick Malek, 

Phone (612) 339-4055 

here from Dcs Moines 

Warner Bros, branch head, was looking for 

NC-2 July 8, 197''

paigns for "The Models" and '•Centerfold 

Girls." The pictures will be released in mid- 

July and. says Smith, "they will not play 

together." 

The prime summertime pasttime for Filmrow 

folk continues to be golf—and the 

golf tournaments. Midwest Entertainment's 

Jim Payne has set the first annual Midwest 

Entertainment Golf Tournament for Thursday 

(18) at Forest Lake. And it's been announced 

that the Variety Club Golf Tournament 

will be played September 13 at the 

Minnesota Valley course. Committee members 

are meeting Thursday (11) at the Elks 

Club here to arrange details. Lowell Kaplan, 

others believe. Al is hoping for better response 

to the new Clint Eastwood picture. 

"Thunderbolt and Lightfoot." which opened 

Wednesday (3) at the downtown S'uart. 

Jancke's family film challenge was made in 

relation to the current State Theatre picture. 

"Where the Red Fern Grows." which started 

its third week Friday (5). The previous 

weekend, manager Dennis Garrison said the 

response up until 

good. 

that time had not been too 

The local industry looked for the big 

Fourth of July attraction to be the city's 

old-fashioned celebration and fireworks display 

at Holmes Park. Drive-in owners, who 

once sponsored fireworks displays, will present 

none this year because of the city 

celebration. 

President Irwin Dubinsky of that 

family circuit says this airer practice has 

been discontinued generally. There is a return, 

he said, to the old-fashioned type of 

city-sponsored celebration that usually includes 

a hangup show of exploding, noisy, 

colorful and beautiful fireworks. 

Donald Johnsons Sell Two 

Theatres in West Point 

SCHUYLER, NEB.—Mr. and Mrs. Donald 

Johnson announced the sale of the West 

Theatre and Y-Knot Drive-In. 

both located 

at West Point. Neb., to Mr. and Mrs. Richard 

Reese, effective June 2. The Reeses. 

West Point residents who also own an 

Apco service station there, have three children. 

Mr. and Mrs. Johnson had purchased the 

West Point theatres in 1966 from the Philip 

Lannan family. The hardtop, then known as 

the Rivola, was completely remodeled by 

the Johnsons and renamed the West Theatre. 

They also modernized the Y-Knot with 

a larger screen and updated concession 

equipment. 

Franklin Johnson, Don's brother, managed 

the West Point theatres from 1966 

until 1973. 

MILWAUKEE 

gen D. Marcus, president of the Marcus 

Corp. and veteran showman who. as 

head of the Marcus Theatres Enierprises, 

oversees the operation of more than 50 indoor 

and outdoor theatres throughout Wisconsin, 

was prominently represented with 

a photo and biography in a Journal series 

examining the rebuilding of the downtown 

area. The other four "leaders responsible 

for the renewed interest in downtown" and 

who are playing a big part in the rebuilding 

of the city's central business district are: 

Mayor Henry W. Maier; Francis E. Fergu- 

Greater Milwaukee Committee back in 

1939. The Marcus Corp. owns two major 

downtown hotels, the Marc Plaza and Pfister. 

The (Marcus) Wisconsin Big Boy Corp. 

has several restaurants in the downtown 

area. Marcus vice-president of the Milwaukee 

is 

Development Group and is a mem- 

ber of the Greater Milwaukee Committee. 

Area theatres are taking advantage of the 

current school vacations and the summertime 

vacations of the employed by inaugurating 

a daily matinee policy. Included are: 

Spring Mall triplex. Mill Road triplex. 

Southtown cinemas triplex, Northridgc and 

Southridge triplexes. Skyway cinemas triplex. 

Capitol Court, Westlane cinemas. Brookfield 

Square cinemas and the Park and Pix 

theatres in nearby Waukesha. Also, all the 

downtown theatres are offering matinees as 

usual. 

Mike Wosny, who had been assistant manager 

at Brookfield Square cinemas, is now 

manager of Cinema Westlane in West Allis 

(both movie houses have been converted to 

twins and are owned and operated by General 

Cinema Corp.). 

Milwaukeeans are reminded, whenever 

"The Eddy Duchin Story" shows up on the 

late, late show, that the car Tyrone Power 

drives, a 1927 Kissel Goldbug Speedster, is 

from Wisconsin. As a matter of fact, it's 

still around in the museum collection of 

Wally Rank. It's an eye-catcher when Rank 

promotes an antique car show. 

Mrs. Martin Chula, former manager of 

the Westlane cinemas (GCC). had a sixmonth 

leave of absence before joining manager 

Bob Gross at the Brookfield Square 

cinemas as his assistant. She had been experiencing 

pain and discomfort from her 

feet and now faces surgery in the near 

future. She expects to be in the hospital a 

week or so and then will convalesce at her 

home, possibly for an additional two 

months. Everyone wishes her a speedy recovery. 

The common council in Madison voted 

June 25 to offer $650,000 for the Capitol 

Theatre to house a civic auditorium. The 

movie house is in the 200 block of State 

Street and is owned by a New York company 

which had announced it was up for 

sale. The city aldermen had approved the 

State Street site in May after voters rejected 

a bond referendum that would have permitted 

the construction of an auditorium on 

the shores of Lake Mendota. 

The G&S Cinema in 

Chilton held a special 

birthday party June 14, with "free surprises" 

to all attending. 

a longtime member of the Ben Berger circuit's 

home office and now manager 

The double-feature 

of the son, president of Northwestern Mutual Life 

Elks Club, will be chairman of the event. Insurance 

program included John Wayne in ".McQ" 

Co. and chairman of the Milwaukee 

Development 

and "Dracula, Prince of Darkness" 

LINCOLN 

. . . 

Group; Hal Kuehl. president 

of 

Films on a variety of topics, including 

the First Wisconsin National Bank 

and 

smoking, natural childbirth, cancer, arthritis, 

president and director of the Greater 

cerebral palsy, birth defects, weight reduction 

Milwaukee Committee, and Irwin Maier, 

board chairman 

and the cost of health care were shown 

of the Journal Co., one of 

J^fter a disappointing re.sponse to "Huckleberry 

Finn," Stuart manager Al Schul- 

which involved more than 90 health organi- 

during a three-day community health fair 

the founders (and now a director) of the 

ter says he's inclined to agree with Walter 

zations and hospitals in the metropolitan 

Jancke that the public is not nearly as interested 

in family-type films as it would have 

on the city's south side. In addition to 

area. Held June 21-23, the fair took place 

the 

films there were such other features as exhibits 

and workshops, free health screenings 

and a senior citizens' day. Local musical 

groups performed throughout the three-day 

event. 

The third annual film festival, which features 

classic films from the 1930s and '40s, 

is breaking attendance records at the Performing 

Arts Center, reports its managing 

director, Armin Sarazin. The average daily 

attendance was running at more than double 

the average daily attendance in 1973 and 

by the first eight evenings of this year's festival 

had exceeded the attendance for the 

entire 15-evening run last year. More than 

10,000 persons had been drawn to the first 

eight performances with the series slated to 

end Sunday (7). 

New Vondee Theatre Opens 


SEYMOUR, IND.—Ronald Duncan, 

manager of the New Vondee Theatre, 109 

East Second St.. which recently opened 

under new management, said the movie 

house will offer the best possible film entertainment 

for the enjoyment of families 

in Jackson and surrounding counties. In 

addition to evening showings, weekend 

matinees will be presented throughout the 

year. Jack D. Weineke is the owner of the 

New Vondee, which underwent a facelifting 

before its opening May 31. 

CONCESSIONS 

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BOXOFFICE :: July 8, 1974 NC-3

. . The 

. . Appearing 

. 

' 

OMAHA 

the East planned to show "Deep Throat" 

to inmates, reasoning that if the picture was 

good enough to be showing downtown, it 

ought to be good enough for his customers 

to see. While the theatre showing "Where 

the Red Fern Grows" allegedly did not do 

any business, neither did the prison where 

the warden planned to screen "Deep 

Throat." Before the scheduled showing, the 

"Deep Throat" print being used at the downtown 

theatre, which the warden planned to 

use. was seized by the local sheriff. 

"Smokie" Miller was seen recently on 

Filmrow. The nickname "Smokie" comes 

Concession Shop 

'ca/l us collect' 

SUpne^ Theatre Supply, Inc. 

Â 

1502 Dovenport St. 

^^W Omaha, Nebraska 68102 

^F Ârea Code (402) 341-5715 

Where Your Business is APPRECIATED 

Day. Jim McLaughlin of Ottumwa also was 

on hand. None of these golfers set any records 

on the Echo Valley Course, which was 

not in its best condition . . . Dick Day traded 

Dob Willard and his wife returned from the from the fact that one never sees Miller 

in his LTD for a Fox Audi—and has been 

maiden fishing voyage in their new without a cigar. For many years Smokie 

sighted breezing along the freeway in great 

camper. Comment: "Fishing not so hot" was projectionist at the Home Theatre 

. 

. 

style . . . Linda Boyer, who has been in 

. 

The Minden Theatre closed June 30. The Blair, later becoming a civilian contour artist 

attached to the Army Engineers, from 

the advertising department since March, has 

movie house was being operated by the local 

taken over the duties of Jane Heggins, who 

bank, which will sell the equipment, since it which he is now retired. About all Smokie 

resigned to become a full-time housewife 

will have no further use for any of it. The does these days is buck the lATSE call board 

. . Vicki Goode is the second girl in the 

real estate will be used for an expansion at the local civic auditorium . . . 

Tip to 

advertising department now . . . Earl Lehman 

vacationed recently . . . Condolences 

industryites: If you think you're going to 

project. 

need permanent-type antifreeze this fall, it's 

to Joe Cole of Fort Dodge, whose wife died 

A local woman used the daily's "Public not too early. It is now $5 a gallon or $1.50 

last month. 

Pulse" column to belabor the handling of 

per quart. 

For the circuit drive-ins. Memorial Day 

"Where the Red Fern Grows" by the newspaper's 

movie critic. She claimed the critic 

On the marquees: Indian Hills. "Where weekend was terrific! Dorothy Korn of the 

ruined the picture's business potential by 

the Red Fern Grows"; Park 4, "Our Time"; Norfolk Drive-In capitalized on a "double" 

going to great lengths to cite the lack of 

Six West. "The Nine Lives of Fritz the Cat" holiday, since Nebraskans were uncertain 

and "The Parallax View"; Fox. "Old Yel- 

which date to observe. She celebrated both 

rough language and also the lack of aiiy 

May 27 and May 30, serving scrambled 

action, etc. Meanwhile, a prison warden in 

eggs and toast for breakfast both days. At 

the Fort Dodge Drive-In, free ice cream 

ler"; Astro, the Marx Brothers in continuous" 

showings of "Million Dollar Legs." 

"Animal Crackers" and "Cocoanuts," and 

Cinema 2, "Daisy Miller" . . . Also on local 

screens are "House of Terror" and "The 

Black Windmill." 

PES MOINES 

Toother Nature, apparently piqued, scowled 

and turned loose destructive forces in 

many areas of Iowa in late June— and she 

wasn't fooling! Tornados and straight windstorms 

Tuesday evening, June 18. caused 

millions of dollars worth of damage in the 

central region. In that storm. Central States' 

Fort Dodge Drive-In lost one-third of its 

screen. Another storm Thursday night. June 

20. in the eastern part of the state damaged 

two more of Central States' ozoner screens, 

one in Dubuque and the other in Burlington. 

Both were toppled and smashed on 

the ground. Low voltage and power lines 

in the Dubuque area caused the power company 

to ask theatres there not to open that 

Thursday evening. 

The Riviera/River Hills staff June 18 

held a voluntary clean-up party at the theatres. 

Three-fourths of the staff were on 

hand to participate in the late-spring housecleaning 

... Jay Maness. Dubinsky-Fridljy 

city manager, reports the promotion of 

Marge Miller from cashier to assistant manager 

at the Riviera/River Hills theatres. 

Hired as a part-time assistant was Brad L. 

Thompson, who is a senior at Drake majoring 

in economics . . . Other staff additions: 

Nancy Swinehart, a senior at Lincoln, cashier; 

Rich Selzer. senior at Roosevelt, doorman; 

Nate Bradford. Tim Watermiller and 

Rick Lainson, sophomores at East, and 

Quint Guillaume, senior at Dowling. ushers, 

and, as concession help. Angle Klicr. former 

state fair queen; Josie Brooks, senior at Lincoln, 

and Lisa Tompkins, who soon is to be 

a freshman at the University of Iowa. 

Central States 

news: Recent home office 

visitors were M. E. McChiin. from his disirict 

office in Licmoiil, and Jim McLaughlin, 

from the Otlumwa theatres . . . 

The 

Variety Club held its annual golf stag June 

4 and participants from the CS office were 

Larry Day, George Catanzano lid Dick 

for the holiday was provided by a local 

dairy—and it was given to patrons . . . 

Numerous weiner roasts were held around 

the circuit, including airers at Ottumwa. 

Mason City. Fairfield, Charles City and 

Ames . 

drive-in at Oelwein and the 

Hill crest at Cedar Falls treated holiday 

weekend customers to coffee and donuts. 

A "School's Out Show" at Hastings May 

29 was sponsored by a local bank . . . 

After 

many years of service. Jenny Filers, who has 

been secretary and right arm to Ray Truesdell. 

has resigned as the 

. 

second feature with "Policewomen" in the 

Fort Dodge ozoner was "Superchick." The 

newspaper made a typo in the ad, which 

cuased the title of the film to appear as 

"Superchild" ... Mr. and Mrs. Cy Fangman 

recently moved from Carroll to Boone 

to close to be their son Dr. Charles Fangman. 

The Fangmans have been ill and have 

had hospital stays, so the move will enable 

them to have someone near in case of future 

misfortunes. Cy retired some time back 

after being with CSAC many years . . 

Wind 

changed the attraction board in Ames to 

read: "Walt Disney resents 'Alice in Wonderland' 

"—and this resulted in a four-column 

picture and story in an Ames newspaper 

. . . With Irv Heller retiring. Ray 

Dodd has been transferred to Iowa City to 

take charge of the Engler and Astro. Jay 

Stein, former manager of the Astro, resigned 

to attend law school. 

Pat Burns is the new manager of the Mai 

theatres in Ames and Ray Truesdell helms 

the Century I and II as well as the Ame: 

Theatre ... The Varsity has been closec 

for the summer ... A record to beat is th< 

14-week run of "The Sting" in Ames . 

Back-to-back meetings were held recentl; 

for drive-in managers, one at Waterloo am 

the other in Omaha the following day. 

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' 

Joe Milaccio Saluted 

By Industry Friends 

( INCINNAIl— Joe Mihiccio. lor the 

past two years manager of Warner Bros.' 

combined Cincinnati-Indianapolis branch, 

received a surprise "Fare-The-Well" testimonial 

luncheon tendered by more than 40 

industry friends prior to his departure June 

26 10 assume new duties as WB branch 

manager in Boston. 

Exhibitors, buyers, bookers and managers 

of the local film company branches 

attended the luncheon in the Terrace Hilton 

Hotel Ballroom. The occasion was a gesture 

of admiration and appreciation for the excellent 

relationships Milaccio established 

with everyone in his territory after coming 

to Cincinnati from Philadelphia, where he 

formerly was branch manager for National 

General. His move to Boston is recognition 

by WB officials of the fine job he has done 

for the past two years. 

Gene Tunick of Mid States Theatres and 

Bob Rehme made brief speeches praising 

Milaccio for his fair dealings and busines.slike 

approach to the daily problems arising 

in the course of negotiating film bookings 

and settlements. In behalf of those 

present, Chuck Viane of General Cinema 

Corp.'s Chicago office made a presentation 

of luggage to the departing sales executive. 

Chet Friedman and Jack Kirshbaum 

of the local WB office handled arrangements 

for the luncheon. 

Mike Schechter, salesman for the company's 

Cleveland branch, was introduced 

from the dais. He will assume the managerial 

position vacated by Milaccio. 

Those who attended from out of town 

ncluded: John Kane, General Cinema, 

Detroit; Chuck Viane and Lou Michaels, 

General Cinema, Chicago; Jerry Knight, 

i'assenoff Theatres, and Charles Sugarman. 

:inema East, Columbus; Wally Allen and 

-red Sweitzer, Chakeres Theatres, Springield, 

Ohio; Dick and Jeff Walls, Mailers 

rheatres, Fort Wayne, Ind., and Harley 

Bennett Theatres, Chillicothe, Ohio. 

Cincinnati guests included Phil Borak, 

5ob Rehme and Jerry Zanitsch, B&R Theitres; 

Barry Steinberg, Mike Slessinger and 

'aul Enright, Tri-States Booking Services; 

'-d Handler. Danny Heilbrun and Gene 

Mid States Theatres; Joanne Cohen 

runick. 

ind Mike Gosset, Holiday Amusements: 

rhuck Dunne and Phil Pennington, Redtone 

Theatres: Millard Ochs, RKO Theares, 

and Jim MacDonald, TOC Booking 

iervice. 

Branch managers present from Cincinlaii: 

Bill Blum, Regency Films: Jo Harison, 

Mycro Films; Milt Gurion, Amerian 

International Pictures: Merritt Sticker, 

'aramount; Tony Kellman, 20th Century- 

•ox; Bob Meinerding, Buena Vista, and 

eff Ruff, Ruff Distributing Co. 

WB associates attending were: Bill Burns. 

ieorge Daumeier, John Kallmeier. Janet 

Irannock, Jack Kirschbaum and Chet Fried- 

"For Pete's Sake," a zany new comedy 

rom Columbia, was directed by Peter Yates. 

'Blazing Saddles' Makes Comeback 

As Top Cleveland Film With 410 

CLEVELAND— "Blazing Sadies' surprised 

exhibitors as it jumped from 200 

during the previous week to a hefty 410 in 

its 14th week to regain the top Cleveland 

spot. "The Sting" was still showing legs as 

it grossed a 325 average for second place 

in its 25th week at the Berea (280) and 

Village (370). "The Groove Tube," which 

was No. 1 during the previous report period 

with a 235, jumped to 320 and was third. 

Almost all newcomers did well as "Caged 

Heat" opened with a 150 at the Variety, a 

double bill of "Lightning Swords of Death" 

and "The Take" had a 195 average at the 

Hippodrome (170) and Scrump-D-Dump-D 

(220), "The Midnight Man" had a 170 initial 

week at five theatres and another double 

bill "Captain Kronos—Vampire Hunter" 

and "Frankenstein and the Monster From 

Hell" grossed 75 at five theatres. 

100) 

Berea, Village The Sting (Univ), 25th wk 

Colony The Exorcist (WB), 25th wk 

Embassy, Shaker Claudine (20th Foxl, 2nd wk 

Four theatres—The Groove Tube (SR), 2nd wk 

theatres Where the Red Fern Grows (SR) 

2nd 

Iforaj 

75 

Five theatres Midnight Men (Univ) .!.'.! 170 

Heights, Westwood Internotionol Stewardesses 

I'SR) 

150 

Hippodrome, Scrump-D-Dump-D ^Lightning 

Swords of Death (Col); The Tol

. . The 

DETROIT 

•phe Lake Theatre. 

Lake Odessa, no longer 

is owned and operated by Mrs. Martinez. 

The independent house is now owned 

by Richard Bailey . Shelby I and II 

theatres in the Shelby Plaza Shopping Center 

opened in 

late June. 

A brief, direct letter sent to the News' 

"Contact" column June 11 stated: "Because 

I live and work downtown. I sold my car to 

save money. I am perfectly happy with the 

situation, except when it comes to movies. 

Unless I have a date who owns a car, I'm 

literally stranded with no way to see a good 

first-run movie. What makes the theatre 

owners think we downtowners only want to 

see the rot they offer? Ifs time to bring 

better movies back to downtown" . . . Another 

letter to the editor of the News, published 

June 13, criticized that newspaper's 

policy as follows: 

"I object to your printing 

two-line movie reviews that tear a film 

apart, this in the absence of any semblance 

of a complete critical review. To label a 

film simply as 'a trashy sci-fi soap opera 

that's good for a few laughs at the expense 

iTHEATRE 


• PAINTING 

• REPAIR 


CONSTRUCTION 

^9l$A€MS^'^ 

Chabot in May, the theatre was opened 

shortly after Memorial Day. 

Film fare at theatres in 

the Caro area was 

criticized in a recent letter to the editor of 

the Tuscola County Advertiser. The wiiter 

said: "I think it is about time to draw attention 

to the sordid and suggestive movies 

being shown in our Caro theatres. I object 

vigorously. It is an insult to the intellect of 

decent people to entertain the thought that 

we would attend these R-rated movies. True, 

I have not seen this film but when one 

opens the newspaper and the large ad says 

(below the movie title) "rape, riot and revenge, 

white-hot desires melting cold steel' 

I won't plan to. either. It is a sorry state of 

affairs when the theatre owners can't make 

enough money without stooping to these 

cheap movies. I enjoy going to a good film 

and I'm sure there are others who do, too, 

but reading material and movies that do not 

upgrade the mind surely must downgrade it. 

Certainly this type of movie doesn't add 

anything good for anyone's mind, young or 

old. Let's have some good movies . . . and 

perhaps people will get back in the habit of 

attending. Customers might even increase if 

they could depend on having a good movie 

shown. Let's hear some more views on this 

during the playing of the movies" were said 

to have prompted the complaints. Thomas 

said protests still are being received concerning 

the ratings of the movies, although 

a G-rated film apparently may be shown on 

one side of the theatre while a restrictedaudience 

picture is exhibited simultaneously 

on the other side. A fence separating the 

two sides of the theatre allegedly does not 

prevent moviegoers from viewing either 

screen. Said Thomas, "Some consideration 

should be given to raising the height of the 

wall between the two theatres so that the 

movies cannot be seen on the other side 

or it may necessitate my office having to 

instruct the city attorney to draw up an 

ordinance prohibiting (some) movies from 

being shown in drive-ins. I would hope that 

consideration would be given, not only to 

my office, but to the people that patronize 

your theatre and the residents who live in 

the area as well." 

Popular Burt Levy was mentioned in Bob 

Talbcrt's column in the Free Press June 18. 

Talbert described Levy as "the popcorn king 

of local movie houses," noting that he has 

been the talent and entertainment director 

for the Variety Club here as well as for 

NATO of Michigan, "One of his jobs in this 

capacity has been to select the annual beauty 

queens to represent these organizations. He's 

been a one-man beauty contest judge. Well, 

Sunday (June 23) in Midland, Levy, who 

bears a gets-mistaken-often resemblance to 

actor Mike Conners, will get a chance to go 

to work at the Miss Midland Pageant." 

The long-running "American Graffiti" 

(Univ) at the Warren Cinema City III will 

be leaving that screen soon. The theatre is 

advertising "final days" . . . Suburban De- 

theatres show whatever they please. The . . . 

of the scriptwriter' is. to say the least, unfair 

and meaningless. The moviegoer is told 

nothing of substance about the film and, 

worse, runs the risk of being discouraged 

troit Theatres" Riverland paired "Where the 

from seeing it on the basis of one person's matter. How can we expect to change the 

Lilies Bloom" and "Jeremy" on a double 

bill BCP's Twiggy starrer for Cinerama 

. . . 

caliber of movies in Caro if everyone sits 

subjective experience packed into two 

back and accepts this trash as okay?" 

Releasing, "W," is playing at Nicholas 

sentences. While Tm sure it's not possible 

to review all films completely. I believe you 

George Theatres' Carousel 1, with "Junior 

owe your readers a more balanced and substantial 

look at the movies you do mention. 

For readers who use your mini-reviews to 

select films, you should be more complete 

The Playmate Theatre in Ypsilanti. which 

was forced to close in December when a 

robber took films, money, etc., has a "help 

wanted" notice on its door. Although closed, 

Bonner" as the second attraction. Nicholas 

George Theatres advertises "bargain matinees 

every Wednesday," with all seats going 

at $ 1 for the first show. 

and fair. Otherwise, just stick to the facts, the movie house has retained its business 

please." 

permit. At the time the Playmate shuttered, 

Gorelick Plans Art Film 

X-rated films were featured on a regular 

The grand reopening of the Loma Theatre, 

Coloma, was held June 20 and the cele- 

DETROIT— Concern is mounting about 

basis. 

Bookings at Two Cinemas 

"I note that the poor Crest Drive-In was 

bration lasted throughout one whole week, 

showcases for art or limited-audience films, 

according to new co-owner Mrs. Joseph raided again," commented a recent letter to according to a recent article by Free Press 

Chabot. A special invitational showing was the editor of the Lansing State Journal. It film critic Susan Stark. She attributes the 

held June 19 for community groups to inform 

continued: "Meanwhile, the rich (circuit) possible problem to "the proliferation of 

them of the theatre's facilities for 

with two, three 

suburban movie theatre . . . 

holding fund-raising activities, etc. Newly theatres (which promised the community or even four mini-auditoriums." 

they would always have G or PG-rated Miss Stark's article, headlined "Fans of 

installed 16mm film and 35mm slide projectors 

that 

films) 

will allow civic groups to show pro- 

were screening nothing but R films the Serious Cinema Wonder Where the 

fessional and nonprofessional slides and motion 

June 5, so I had to go elsewhere (I was en- 

Films Will Be." follows (in part): 

pictures. Purchased by Mr. and Mrs. tertaining some students). Personally, I am "All those new auditoriums mean one 

for variety—not censorship. But, when will thing and one thing only to ihe local moviegoing 

populace—the chance to see a first- 

the searchers for decency realize that their 

cause is morally bankrupt unless it applies to run commercial picture without going fat 

both the rich and the poor theatres?" 

from home. Sure, there has been a unique 

COMPLETE 

booking or two in some of those spanking-new 

Drive-in Theatre 

suburban theatrical complexes. The 

Construction Since 1946 

Tel-Ex group, for instance, found space 

Mayor George L. Thomas of Burton has 

released a letter which he has written concerning 

complaints reportedly received from for 'Medea,' with Maria Callas, in one of 

residents in the area of the Miracle Twin its four auditoriums when the complex first 

Drive-In. "Excessive noise from vehicles opened a little more than a year ago. 

driven to the theatre and execessive music "And right now, one of the Tel-Ex group 

is showing 'Kazablan,' the Israeli musical 

comedy, on an exclusive first-run basis. 

Occasionally, one of the twin Towne theatres 

will 

feature an exclusive first-run film, 

such as 'Where the Lilies Bloom.' On the 

whole, however, the flow of films with appeal 

to a limited audience of serious cinema 

buffs has been reduced to a trickle. 

"As several astute observers of the local 

BOXOFFICE :: July 8, l')74

. . 

film scent- ;ilrc.uly h;ivc policed. Ilie recent 

sale of the Studio circuit appears to have 

altered the character of the product it shows. 

Until a month or so ago, the circuit's theatres 

represented Detroit's sole hope of 

getting a look at new works by important 

directors reasonably soon after their New 

York premieres. 

"A conversation with Stuart Gorelick, 

the new operative force behind the Studio 

circuit, offers some basis for hope. The 

Studio New Center Theatre, he revealed, 

"Gorelick said that the Studio 8, at 

Greenfield and Eight Mile, probably will 

be developed as a showcase for films with 

primary appeal to a black audience. The 

aim will be to get top-quality films for 

that audience, he stated. 

"For the Studio 4 in Birmingham and 

the Studio North in Ferndale, Gorelick has 

other plans—and high hopes. He attributed 

the mediocre fare at those theatres in the 

last month to booking problems that normally 

occur with a change of management. 

He also said that quality films for the 

limited audience are in short supply right 

now. On the other hand, Gorelick is hopetul 

that his efforts to build good relationships 

with the major distributors of art 

films soon will bring visible rewards in the 

form of exclusive first-run engagements of 

top-quality films at the Studio 4 and the 

Studio North. 'We would like to be able to 

show films of the same quality and caliber 

that played at the Studio theatres before 

we bought them. Those were the kinds of 

films that made the Studio unique in Detroit. 

We know that,' he said. 

"Gorelick continued, 'We want to run 

de luxe houses for the discriminating moviegoer—there's 

no two ways about that. And 

we certainly don't want to jeopardize the 

goodwill of the Studio name in any way, 

shape or form. Getting there is just a mat- 

the State Theatre Wednesday night, June 

ter of time.' 

"He reeled off some of the titles he's 

after for the two theatres: Chabrol's 'Wedding 

in Blood,' Fellini's 'Amarcord' and 

'Tomorrow,' adapted from Faulkner and 

starring Robert Duvall, a new film by Jean 

Renoir. 

"His primary problem as the head of the 

prestigious Studio circuit would appear to 

be a matter of convincing distributors that 

he, like the former operators of the circuit, 

knows how to handle quality films for the 

limited audience. Regular patrons of the 

Studio 4 and Studio North can only wait 

and hope." 

CLEVELAND 

J^cademy Advertising occupied additional 

space on the fourth floor at Brainard 

Place beginning Monday (1) . . . Raymond 

Mullen is the new Columbia Cincinnati 

booker here. 

Variety Club Tent 6 Thursday (18) will 

hold its annual golf outing at the Manakiki 

Country Club. People wishing to attend may 

make arrangements through Bill Kohagen. 

The Eighth District Court of Appeals up- 

is no longer pan of the circuit. Long a 

problem because of its downtown location 

and its relatively large seating capacity, 

the 530-seat theatre on Third and West held a contempt-of-court finding against the 

Grand Boulevard was sold and is now known city for failure to follow proper legal steps 

in tearing down the old Liberty Theatre 

as the New Center cinemas. It is being 

operated by Community Theatres, a firm 

Building on East l()5th Street at Superior. 

that includes first-run suburban showcases, While finding the city building department 

plus the downtown Adams and Grand Circus 

correct in condemning the property as "unsafe," 

head 

theatres. 

the court said the city failed to 

a 

stay of execution order by common pleas 

Garwood Urges Attendance 

At 7-State NATO Powwow 

DETROIT—Michigan theatremen were 

reminded by William R. Garwood, executive 

director of Michigan NATO, of the upcoming 

seven-state NATO convention to be held 

Monday (15) through Wednesday (17) at the 

Pfister Hotel in Milwaukee. Garwood 

points out that there will be in-depth discussions, 

by experts in their fields, on such subjects 

as bad prints, availabilities, four-wall 

deals, front money and many other areas of 

contention. 

The convention also will feature a tradeshow 

(with a limited number of booths open 

yet for suppliers and film distributors), 

screenings, celebrities, tours, dancing, dining 

and a general period of good-fellowship. 

Garwood urged, "Let's all get together 

and show the rest that Michigan is more 

than able to hold its own at this convention." 

Rare Equipment Failure 

Stops Show at Alpena 

ALPENA, MICH.—The first show al 

Dick Reitsch Reopens Bel-Mar 


BELVIDERE, ILL.—The Bel-Mar here 

has reopened with Richard Reitsch as the 

3wner. 

12, was interrupted when a resistor in a 

power unit failed, cutting off the audio. 

Patrons were given emergency tickets or 

their money was returned, whichever they 

preferred, according to Edgar KroU, theatre 

manager. 

The difficulty was corrected in time for 

the second show to be presented. Kroll 

said this was the first time in approximately 

15 years that an equipment failure had 

interrupted a showing at the State. 

Airer Bow Announced 

KINGSMAN. OHIO—A new 500-car 

drive-in owned by Edward Leonard was 

slated to open June 21 on Route 7 approximately 

two miles south of Andover. 

Ohio. Named the Pymatuning Lake Drive- 

In, the ozoner policy will offer double 

features every night of the week. 

court bcloro proceeding with the demolition. 

"Sinibaddha" (The Target), the last of a 

trilogy by Satyajit Ray. was shown June 

29 in Stosacker Auditorium at Case Western 

Reserve University. The film has English 

subtitles . . . The Ixicomotive G.T. appeared 

at the Allen Theatre June 28. Sponsored by 

ABC Records and locally based Pannonia 

Enterprises, it is the first rock group from 

Eastern Europe to visit the U.S. 

Proceeds of a recent benefit showing of 

"The Bat People" at Tanglewood Cinema 

went to the Church of St. Joan of Arc in 

Chagrin Falls. Marianne Moss, former local 

girl, co-starred in the movie. 

Luis Catania, assistant manager of the 

Mayland Cinema, recently became engaged 

to Judith Maria Milite of South Euclid. 

Community Standard Rule 

Rejected by Majority 

DHTROrr— Ihe question posed in the 

"Sound Off" column of the Detroit Free 

Press June 27 was: "The Supreme Court 

has ruled that trial juries do not have 'unbridled 

authority' to decide what constitutes 

pornography in their communities. Do 

you agree that local courts should not have 

the final say in ruling on pornography 

cases?" 

Of those answering the question, 58.8 

per cent voted "yes." Some comments were: 

"Freedom of expression is guaranteed by 

the Constitution and shouldn't be able to 

be restricted by local courts" . . . "The 

individual should have the final say, not 

"With local courts, some 

any court" . . . 

things would be legal in some areas and 

"What constitutes 

obscenity should be decided for all people, 

not just for some local areas." 

Only 41.2 per cent voted "no" and 

sample comments published by the Free 

Press were: "Let us little people have some 

say about our laws" . . . "What's better 

to have some senile judge in Washington 

make the ruljngs?" ... "A community's 

people should have some say about what 

goes on in it" . . . "The Supreme Court is 

stepping all over the little people" . 

"Who knows better than the inhabitants 

of the communitv?" 

SILICON 

Lee ARTOE 'FUZeD' SILICON TUBES 

FOR MOTION PICTURE RECTIFIERS 

OfS/0/VfD rO BE BEST 

miXMNSIVt fUSfS 

IMSnAO OF 

BOXOmCE :: July 8, 1974 ME-3

C I N C I N AT I 

Jay Goldberg of JMG Film Co. held a Harry Belafonte 

was held 

and 

midnight 

several other 

Friday 

black 

(5) at 

seminar for area exhibitors at the stars, at 

Studio cinemas on New World Pictures' new 

"Big Bad Mama." There was a 

the Grand Cinema. All proceeds from the 

opening benefited the Sickle Cell Awareness 

release, 

luncheon at the Netherland-Hilton preceding Group of Greater Cincinnati. The motion 

picture begins its regular run Wednesday 

the seminar. 

(17) at the Grand. 

Larry Thomas, formerly with Tri-State 

Theatre Services, has opened a booking and 

buying agency in Oak Hill. W. Va. The firm 

is named Filmservices and the address is 

Box 16. Oak Hill. W. Va. Thomas presently 

is booking and buying for ten theatres in 

the West Virginia area. 

Roy White, president of Mid States, has 

been named to the executive committee of 

the Young Friends of the .Arts, an organization 

which fosters the interests of young 

people in all the cultural arts. 

Mr. and Mrs. Bernard Mack, Highland 

Park, 111., were the house guests of Alma 

Welkom of JMG Film Co. and her husband 

Wally during the Fourth of July week. 

Mack operates Mack Theatre Advertising, 

a screen service, in the Chicago area. 

William Stanforth, 20th-Fox salesman, is 

vacationing in California during the next 

two weeks . . . Marion Merten, local booker 

for JMG Film Co., is excited about the 

forthcoming visit of her mother from England 

. . . Tony Meyerberg. who heads Paramount's 

"kiddies matinees" department, was 

a recent visitor. 

Exhibitors in town recently included John 

Carrie, Wheelersburg; Betty Schuler. Hamilton; 

Bob McClain, Lebanon, and Howard 

Shelton, Vanceburg, Ky. 

The local premiere of Warner Bros.' "Uptown 

Saturday Night." with Sidney Poitier, 

Bill Cosby. Flip Wilson. Richard Pryor, 

Pat Montgomery, who attempted to open 

the Mount Adams Cinema but was discouraged 

at every turn by technicalities, is now 

in New York City with Killiam Shows, a 

small firm that collects, preserves, sells and 

generally venerates antique films such as 

features, news, casual footage, etc. Montgomery 

reports that the company soon will 

have a commodity on the market entitled 

"The Silent Years," montage of "What Price 

Glory?", "Phantom of the Opera." "Broken 

Blossoms" and "Seventh Heaven." to be narrated 

by Lillian Gish. The firm also is working 

on a "special" to honor D. W. Griffith 

in 1975. which marks the 100th anniversary 

of the great director's birth. 

Chris Thomas, new bookkeeping assistant 

to Naomi Reece of JMG Film Co.. involved 

in an automobile accident, escaped without 

serious injuries. 

COLUMBUS 

The owner of WMNI Radio has entered 

into a purchase agreement to acquire 

the Southern Hotel, which includes Townc 

Cinema, operated by Bernard Ginley. 

WMNI has studios in the hotel. Closing of 

the sale of the Southern, oldest hotel in the 

city, is expected in mid-July. Current owners 

are Robert Weiler & Associates. The hotel 

and the then Southern Theatre were opened 

in 1896. The theatre presented the best in 

legitimate touring attractions for many 

years. Some 50 years ago the theatre was 

operated by the late Max Stearn and had a 

film policy. 

The former Neth's Cameo Theatre on 

Mount Vernon Avenue is slated to be razed 

as part of the Mount Vernon Plaza urban 

renewal project. A slowdown in federal 

funding is delaying the start of work on the 

project. The late J. Real Neth operated the 

Cameo in the '20s. 

Eastland Cinema had a ladies' day free 

morning showing of "The Second Time 

Around." starring Debbie Reynolds, Andy 

Griffith and Juliet Prowse. Jerry Rasor, 

weatherman for WLWC. was a guest at the 

Tuesday (2) showing. 

MGM's musical special feature, "That's 

Entertainment!", has been causing unusual 

Entertainment!" and so is Gene Kelly, who 

will be in town the week of Tuesday (.^0) 

starring in the Kenley Players' production 

of "Take Me Along." 

Atlanta Vice Force 

Lets 'DT, II' Alone 

From Southeastern Edition 

ATLANTA—Apparently "Deep Throat, 

Part 11" is going to be allowed by Hinson 

McAuliffe, Fulton (Atlanta) County criminal 

court solicitor general, and his staff to 

run its course unmolested, although they 

devoted much of 1973 to contesting the 

rights of area exhibitors to show the forerunner. 

"Deep Throat." 

When "Deep Throat, Part 11" made its 

debut at two MiniCinemas. Candler Road 

and Sandy Springs, and Septum's Buford 

Highway I, McAuliffe sent an assistant to 

check on the film, which carries only an R 

rating instead of the X rating issued to its 

predecessor. After the assistant reported, 

McAuliffe and his people made no attempt 

to stop the new film. 

"We have to set priorities," McAuliffe 

said in discussing "Deep Throat, Part 11" 

and hardcore films presently flourishing in 

downtown Atlanta. "It takes a lot of time 

and staff to seize a film, go to court, wait 

out all of the appeals, in some cases as high 

as the U.S. Supreme Court. We just don't 

have the personnel to be everywhere at 

once." 

Major Lender Forecloses 

On James Minges Project 

From New England Edition 

HARTFORD—The major lender of a 

Farmington real estate developer has filed 

a Hartford County Superior Court foreclosure 

action against an uncompleted section 

of a residential-commercial complex off 

Route 4. 

Wachovia Mortgage Co. of Winston- 

Salem, N.C., claimed that James Minges has 

failed to make monthly payments on a 

$4,250,000 loan he obtained in September 

1972. 

Long-range planning reportedly encompassed 

building of a cinema in the Minges 

development. The area has been without 

four-wall screen entertainment since the late 

Joe Faith circuit closed out operations some 

years ago. 

Faith, 

an independent Connecticut exhibitor, 

had operated small-sized theatres in a 

number of towns in suburban Hartford. The 

sites have long been converted to other 

commercial purposes. 

attention among local theatre operators. It 

is reported that the feature will be shown at 

only one theatre, probably in early August. 

June Allyson is scheduled to appear in 

person as the star of a play at Country Dinner 

Playhouse near Reynoldsburg, starting 

August 6. Miss Allyson is seen in "That's 

^CONCESSIONS 

MERCHANT ADS 

ANNOUNCEMENTS 


ON REOUEST 

ME-4 

July 8, 1474

The 

. 

' 

' 

, ;j 

2 New Features Pace 

Lineup in Boston 

BOSTON—Two newcomers took over the 

top two positions to pace the town. "Our 

Time," in its initial Cheri Three week, 

grossed 200 to push "Blazing Saddles" out 

of its top slot. "Blazing Saddles," in its 1.5th 

week at the Pi Alley, grossed 150 and was 

fourth. Second was "The Wrestler," with 

170 in its first Savoy Two week. "Thunderbolt 

and Lightfoot." in its fifth week at the 

Savoy One, was third with 160. Sharing 

fourth place with "Blazing Saddles" was 

"The Three Musketeers" at the Cheri One. 

Other newcomers were "Daisy Miller," 

which opened at Loews' Abbey One with 

135; "The Golden Voyage of Sinbad," with 

110 at the Paris Cinema, and "The Spikes 

Gang," which opened with 1 10 at the Saxon. 

(Average 100) 

Astor -The Resurrection of IEve (SR), 5th \ 

Beacon Hill Frankenstein (SR), 6th wk 

Charles The Lords of Flatbush (Col), 5th wk 

Charles East The Groove Tube (SR), 8th wk 

Cheri One The Three Musketeers (20th-Fox) 

I3th 

Cheri Two Cioudine (20th-Fox), 5th wk 

Cheri Three—Our Time (WB) 

Circle Cinema The Great Gotsby (Para), 

Cinema 57 One—The Exorcist (WB), 26th 

Cinema 57 Two Mome (WB), 1 3th wk . . 

Loews' Abbey One Doisy Miller (Para) . 

Loews Abbey Two Chosen Survivors (Col) 

Parrs Cinema ^The Golden Voyage of Sinbad 

(Col) 

Pi Alley Blozing Saddles (WB), 15th wk. 

Savoy One Thunderbolt and Lightfoot (UA), 

Sovoy Two The Wrestler (SR) 

Saxon—The Spikes Gang (UA) 

West End Cinema Lost Tango in Acapuico 

(SR); Sensory Perception (SR), 3rd wk 

3 Newcomers Takes Over Top 3 

Positions in Hartford 

HARTFORD—Joseph Brenner's "Cry 

Rape" grossed 200 in its initial Cinema 

City II and East Hartford week to pace 

the town. Another newcomer "The Wrestler," 

with 150 at the Showcase Cinema I, 

was second. "Badlands," also a newcomer, 

was third with 135 at Cinema City IV and 

Canton JLC. 

Art Cinema Tower of Love (SR), Worlds of Love 

(SR), 2nd wk 125 

Cmemo I, Cinema City I, UA Theatres East ill-^' 

The Lords of Flotbush (Col), 2nd wk 115 

Cinemo City II East Hartford—Cry Rape (SR) . . . 200 

Cinema City III—The Three Musketeers 

(20th-Fox), 13th wk 40 

Cinema Citv IV, Canton JLC Badlands (WB) "'l35 

Elm—The Sting (Univ), 18th wk 125 

Showcase Cinema I 

Wrestler (SR) 

150 

Webster—Street Gangs of Hong Kong (CRC); 

Tales From the Crypt (CRC) 120 

'The Sugarland Express' ISC- 

Becomes No. 1 New Haven Film 

NEW HAVEN—"The Sugarland Express," 

in its first Whalley week, paced the 

town with a 150. "The Models," in its 

second week at Showcase Cinema II. was 

second with 135. In a tie for third with 

130 each were "The Sting," in its 18th week 

at two theatres, and "Claudine," in a third 

week at the Roger Sherman. 

Cinemort, Milford Cinema II—The Sting (Univ), 

18th 

130 

College—Demons (SR); Horrcr of Draculo (SR) 

Roger Sherman—Claudine (20th-Fox), 3rd wk 130 

Showcase Cinema I—Conrack (20th-Fox), 2nd wk 1 20 

Showcase Cinema II—The Models (SR), 2nd wk 135 

Showcase Cinema III— Bloiing Saddles (WB), 

ICth 

85 

Showcase Cinema IV—The Lords of Flotbush (Cu„ , 

Wholley—The Sugarlond Express (Univ) .. . . 

York 

150 

Square '"- 

Cinema—Badlands (WB) 

Dr. Frank Manchel Works to Bring 

Respect to 

BURLINGTON, VT.—Dr. Frank Manchel, 

who teaches a popular film course at 

the 

University of Vermont, told the Burlington 

Free Press in an interview that college 

film courses up until about ten years ago 

w.-re widely regarded as anathema in the 

academic world, falling somewhere between 

basket weaving and cheerleading. 

Doctor Manchel, on the faculty of the 

department of communication and theatre, 

has dedicated a good share of his career 

to legitimatizing films as a course of a study, 

the newspaper notes. 

"In April," the Free Press continues, "he 

scored a major triumph when his book, 

'Fihii Study: A Resource Guide,' was selected 

by the prestigious American Library 

Ass'n's reference services division one of 

as 

the 63 outstanding reference books of 

1973." 

The book, Doctor Manchel says in the 

introduction, "is a survey designed to describe 

six popular approaches to the study 

of the cinema, along with a practical analysis 

of selected books, materials and information 

about motion picture rentals." 

The Free Press continues: 

"But, notes the voluble professor, it was 

a long and frustrating struggle before film 

gained even a measure of respectability on 

college campuses. 

" "Most places only recently have come 

to think about film as a serious academic 

study.' he points out. 'Up until the last decade, 

film was considered a frill. No one ever 

thought he could make a living studying or 

teaching film.' 

"He smilingly recalls his own problems 

when he went to Teachers College of Columbia 

University to study for his doctorate 

and chose as his thesis, 'Film Is a New Form 

of Literature.' 

" 'A college-wide committee refused to 

accept my thesis project on film, because 

they wanted to know why this was worthy 

of being a thesis,' he recounts. 

" "So my adviser told me to ignore the 

committee and to write the thesis even 

though they hadn't approved it,' he explains. 

" 'When I finished the thesis, I couldn't 

defend it until the college-wide committee 

had approved my writing it,' he says. 'So 

the thesis sponsor got them to approve the 

thesis on a Monday, and on the following 

College Film Courses 

day, I made arrangements to defend it, he 

chuckles." 

The newspaper also quoted Dr. Manchel 

as saying. "There is a whole world of young 

people out there who arc interested in films. 

But there is still an attitude in schools and 

colleges that indicates they haven't yet begun 

to understand the importance of films in 

our lives . . . Today, we live in the 20th 

century and we arc preparing kids to go 

into the 21st century and we're using 19th 

century methods." 

Doctor Manchel muses that two-thirds of 

all the information Americans get emanates 

from the mass media and almost all of the 

literacy programs in the schools arc geared 

to print. 

"Where," he wants to know, "are children 

taught to analyze film, to interpret television, 

to understand what they hear on tapes 

and on the radio and what they read in 

newspapers and magazines? Where do they 

get that?" 

60 Boston Area Theatres 

Booking 'The Teacher' 

BO.STON— The Teacher," Crown International 

Pictures releases, has been booked 

into 60 theatres and drive-ins in this area 

for Wednesday (10). according to Mark Tenser, 

Crown president. 

"The Teacher" stars Angel Tompkins and 

Jay North and was produced and directed 

by Hikmet Avedis. 

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l^hares of Boston-based General Cinema marigolds. They were ready to blossom at 

Corp.. formerly listed on the American this writing. Meanwhile, office manager 

Stock Exchange, now are being traded on Bob Murry. working just to the rear of the 

the New York Stock Exchange. During the flower section, has heavy breathing spells 

early days of the NYSE listing, there was a 

sharp increase in volume of sales and purchases 

now and then due to the flowery aromas 

sifting about the office. 

of GCC stock. 

Town officials down at Martha's Vineyard, 

down on the Cape, report that the 

The record department at Boston's Jordan 

Marsh report that it's amazing how Scott summer traffic is at a record high level due 

the curiosity of tourists and natives eager 

Jopiin music has caught on since the re- 

to 

lease of 20th Century-Fox's "The Sting." 

Jordan Marsh's record department now has 

an entire section devoted exclusively to recordings 

by the master of ragtime happy 

music. 

Ray Anderson, Warner Bros, booking 

manager, will be a delegate representing a 

Boston exchange employees' local at the 

organization's national convention in Los 

Verna Vereen, 

Angeles August 12-17 . . . 

cashier for New Haven accounts in the 

Warner Bros. Boston exchange, announced 

that she was resigning and returning to 

Florida to join her family. 

Julia 

Canty, National Screen Service billing 

clerk, has her window garden again 

heading for full bloom, particularly a new 

philodendron which seems to grow four or 

five inches a day. Mary Doherty, one of the 

NSS trailer bookers, has taken over two 

window panes, which she has filled in with 

to watch production of Universal's "Jaws." 

Park-Villa Drive-In Makes 

Response to Picketers 

MONTAGUE. MASS. — Mrs. Phyllis 

Morin, manager of Esquire's Park-Villa 

to talk it over." 

The newspaper continued: "Mrs. Morin 

said she 'can understand ihe complaint 

about the fence—we have problems, too, because 

it is down on three sides. Youngsters 

throw stones at my fieldwalkers who are 

trying to chase them away. I often wonder, 

where are the parents of these children, out 

so late at night? We've talked with a few 

and they tell us their parents know where 

they are.' " 

"She did say she thought that 'in my 

opinion, the picketing was an immature way 

to go about it but if that's what they want 

to do, they can, as long as they don't block 

the driveway for the customers, who, I might 

add, found it very amusing." 

Mrs. Morin. answering claims by the 

picketers that persons attending the films 

were not of age and that IDs are not 

checked, said that when X-rated films are 

shown, identification is checked, and added, 

"If children are getting in to see such movies. 

I suggest parents check their children 

Drive-In. responding to picketing over showing 

of X and R-rated films, charged that On R-rated films, Mrs. Morin told the 

for false ID cards." 

"parents have to assume some children are newspaper: "Any parent can bring children 

hanging around the theatre grounds late at into the theatre, and I can't stop them. The 

night, where they don't belong." 

ratings are in the paper and on the ticket 

The pickets had complained that "underage 

customers were gaining entrance to the that are playing." 

office, so parents know beforehand the films 

shows." 

The Springfield Republican quoted Mrs. 

Morin as saying that she would have been 

NEWHAMPSHIRE 

willing to talk to the picketing women, "but 

no message reached her that they wanted 

Qeneral Film Corp.'s "The Centerfold 

Girls" had its New Hampshire premiere 

at the Bedford Grove Drive-In, Bedford, 

on a double-bill with same company's 

"Wonder Women." The underskyer is continuing 

its $4-per-carload policy, applicable 

to all vehicles (regardless of number of passengers). 

In Universal's "The Sting," New Hampshire 

exhibition has one of its strongest 

attractions in many years. The Paul Newman-Robert 

Redford starrer is well into 

its fourth month, for example, at the Cine 

II. Manchester. Such long-run bookings are 

rare in New Hampshire. 

Richard Rodgers Award 

WESTPORT. CONN.—Composer Richard 

Rodgers will receive the second annua] 

Easter Seal Out.standing Artist of the Year 

award from the Easter Seal Rehabilitation 

Center of Eastern Fairfield County Saturday 

(13) in a program at Staples High School, 

Westport.

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EXPLOITATION 

HARTFORD 

rjarmen J. Meile, resident managing director, 

Redstone Theatres' Showcase cinemas 

I-II-III-IV. arranged a press luncheon 

for Jane Connell. featured player in Warner 

Bros.' "Mame," ahead of the Lucille Ball 

film's Connecticut premiere. 

Paul Gionfriddo, former writer-producer 

for WTIC-AM-FM-TV. came back to his 

hometown on a rare visit from Los Angeles. 

where he is increasingly active. He just completed 

work as assistant director on MGM's 

"Dark Town Strutters," which co-stars Trina 

Parks and Roger Mosely. and, previously, 

was assistant production manager for New 

World Pictures' "Big Bad Mama," which 

teams .\ngie Dickinson and William Shatner. 

Gionfriddo and associate John Broderick 

have talked with Paul Newman at the latter's 

downstate Westport home on a possible 

picture project. 

Four major financial institutions are 

studying proposals for a large-scale restoration 

of Hartford's Asylum Hill section, the 

objective being to include development of 

entertainment facilities— possibly including 

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Sundays at 9 p.m. at the Parkway, Wilbraham, 

a unit of Esquire Theatres of America, 

Inc.; the 45 minute informal service 

consists of hymns, a sermon and a message 

delivered by a lay member of the Evangelical 

Covenant Church congregation. Taped 

hymns are played over the public address 

system as cars arrive, to set the mood, according 

to the Rev. Darryl L. Larson, 

church pastor. He delivers his sermon from 

a platform atop the refreshment building: 

worshippers hear the sermon through car 

speakers. The theme of the sermons, continuing 

through August 25, is "You Can 

Make Your Life Count." In addition, "live" 

music is played and refreshments are served. 

Larson said he got the idea from a visit to 

the original drive-in church in California, 

founded by Dr. Robert Schuller. 

A six-month-old Continental Mark IV, 

owned by actress Jennifer O'Neill, was 

stolen from the garage of her hotel, 

Springfield 

police reported. She has been here, 

working in location footage for Bing Crosby 

Productions' "The Reincarnation of Peter 

Proud." which co-stars Michael Sarrazin. 

NEW HAVEN 

^NHC-Radio tied in with the North 

Haven and Summit drive-ins on a recent 

Sunday night, the underskyers charging 

$3-per-carload (regardless of the number of 

passengers). Promotion stressed the theme, 

"Bring as Many People as You Want for 

Just One Admission!" North Haven was 

showing United Artists' "The Spikes Gang" 

and "Deaf Smith & Johnny Ears," while the 

Summit screened states rights' "The Naughty 

Stewardesses" and "Satan's Sadists." 

Comic Arnold Stang, who now lives in 

Greenwich, became father-of-the-bride, his 

daughter Deborah Jane marrying Robert 

S. Brody, son of an Omaha. Neb., physician. 

Brody is on the field marketing staff of Instrumentation 

Laboratories in the New 

Haven area. 

Actor E. G. Marshall was a guest speaker 

at a conference sponsored by the Norwalk 

Senior Services Coordinating Council. 

H. Andrew Garofalo is now advertising 

supervisor for the RKO-Stanley Warner 

Theatres' New Haven and New Jersey divisions, 

following the retirement of L. Ward 

Farrar after 26 years with the circuit. 

Garofalo 

joined the firm in 1947 as an assistant 

manager, later serving in various capacities, 

most recently as supervisor of advertising 

production for the circuit situations in New 

Jersey. 

Ex-MGM pubHcist Burt Hirschfeld, now 

living in Westport. is well into a novel 

about crime and violence afflicting a fictional 

Connecticut town: Simon & Schuster will 

publish the book next year. Currently in 

print is "Generation of Victors," a paperback 

from Pocket Books. It concerns a quintet 

of men moving into their 50s. "I wasn't 

aware of any great changes in myself at 

40." he said the other day, "but at 50 I began 

to think in terms of turning a corner."

I 

at 

! Sugarland 

! "American 

I 

ship 

', 

Conversation" 

' 

'. 

. 

! 

.". 

. 

Excener,. 

.' 

; 

i^hy 

Winnipeg's Grosses Canadian Filmmakers Must Become 

Take Upward Turn pô//7 Oriented, Says Greenberg 

WINNIPEG—Business picked up its pace 

during the report period, after several slow 

weeks. Canadian-made "The Apprenticeship 

VANCOUVER—Panorama International 

.^^^^^^ .^. ^^ ^^^^ ^jO _^^j„;^^ ^^^jh 

^^ ^^^^^^^ ^.,^^ .^ Vancouver, with half the 

of Duddy Kravitz" continued excellent ,n 

its third North Star I week. All newcomers 

^ ^^.^^^ .^ 3^.,.^^ Columbia and the 

grossed at least a ''good ra ing. Tlie new- 

^^^^^ ^^,^1^ .^ ^^.^^.^^ according to a recent 

^^^.^^^ ^^^ j.,^ ^^.^.^ ^^ Wedman. The 

comers were "The Sugarland Express 

"Arnold" ("good"), a double bill of 

("good"), "The Last Deta. (good 

Lonely 

story continued: "In Toronto (only 

^^ ^^.y ^^J^^ ^^^^,^ Greenberg plans to 

Wives" and "Making of a Pros itute ( very 

good") and another doubk b.Il of Double 

^^^^ ^.^^^ 

^^ ^.^ ^ 

^^^^^^^ 

^^ ^^ 

,^.^ ^^^ ^^^^ fi^^ 

continuing basis, with 

Initiation" and 'Not Tonight Darling 

^^^jor American distributors putting up half 

("good" ). 

jl,^, money. The rest will be Canadian. 

°7o":^;hrDaH:ng^Dt\°oT.' ."'^^^ -The two separate film programs have 

something in common. So far, according to 

Eve-Lonely Wives (C-P); Moking of o ProsWute^^^^ 

Gorrick jl^The Sugorjond Express (Univ) Good Grccnbers, Canada's film industry has had 

. 

S°Iond-rhir MorBoit'i^'oifa'rd- wk: •.•.•..Ver-yl^d 'a historyôf being nonprofitable.' His plans 

Metropolitan— Good 

Arnold (AFD) 

sTT'" 

^^^ ,[^^5^ of panorama International are 

laid out SO that their films will make money. 

''"i^'avilri A;7;'o';r, 

"~'^''' ^.^''""'"'^'^''.'°'' 

Very Good 'We've got to stop making movies for the 

'^Tnd wk' 

Odeon—The Sting (Univh 25th wk Good jake of making movies and develop some 

^S[o'To^knU°rfcon"«^Âlti'funivt-25th-rr.io^d decent projects.' Greenberg said recently in 

Cannes during the International Film Festi- 

Newcomers 'Best Pair,' 'Teacher' val. where he was putting a lot of weight 

Rated "Good' in Toronto behind the productions he will make with 

TORONTO—Two newcomers had little American Sandy Howard and get onto the 

effect on Toronto's lineup as both "Best world market via U.S. distributors who are 

Pair of Legs in the Business" and "The putting money up front. 'If the distributors 

Teacher" grossed "good." There was no have 50 per cent of a picture they'll bust 

change in the "excellent" ranks as "The their ass to sell it,' is how Greenberg put it. 

Apprenticeship of Duddy Kravitz," "Frank- 'If we're successful—ând I think we will be; 

enstein" and "American Graffiti" paced the if Panorama is successful—and I think they 

town. "Blazing Saddles" was "very good" will be—other Canadians will do what we 

again at the Uptown 2. 

do.' 

Fine Art—Best Poir of Legs in the Business^^^ 

"Then there must be, he declared, a re- 

Copitol 

Coronet—Diary' of a Sinner (Donton)', '2nd 'wk.'.'!. Fair evaluation of the Canadian Film Develop- 

Fa!Hawn-N:wmon'^s^Lwfun'^):2nd'wk.'.':::.':%°a°i'? ment Corp. and the federal government's 

Hoiivwood South—The Greot Gotsby (Para), 

^^^^ ô]g jn feature filmmaking.' 

Hy'iSnd T—The Sting '(Univ)', 23rd' wk'.' ::::::: icoSd "Greenberg heads Astral-Bellevue-Pathe, 

the largest film distribution organization in 

! 

L^ê^fo l'iÂr"no.3î,°'5th•wk*'.'. 

! ! Jood 

'. ! ! ! 

imperioi 2—Son of Droeuio (Prima), 2nd wk. .. .Good Canada. The Way The Apprenticeship of 

"" 

6-ThTTh^re M'uslelee^ '(BVFD)', 

Duddy Kravitz' has taken off at the Cana- 

ImSrrla, 

"th wk . .••Vn hV„"'*^°°'' dian boxoffice, Greenberg could not only 

"°Kroî^;"r^s?;^rrofh''a^"*.'""'.'^°"'.''.''.''.Wenent afford luncheon on the terrace of the Ma- 

UpirJn ^CJrtkVnVt'Ji'n lAst?a,''4thtk. ' .'Excellent jestic Hotel and one of its most comfortable 

Uptown 2—Blazing Saddles (WB), 1 5th wk. Very Good executive suites but when his moviemaking 

''%Z\i^^'""''"" °"'"'*' .'""'"' Excellent plans jell he should be able to afford the 

'^^"^ 

^'3?d wk^°*'*°^^ .*^°"".''°*'°". '.^°'.°.''. . . Fair entire hotel. 

'. '.'.'..'.. 

Yonge—The' Teacher YsR) 

.Good "Greenberg last year made 'The Neptune 

Y^k 2-Thl Way* wV We're1L,)'*33r"d'wk'.' ! ! ! ! ! Fa!! Factor' in the Maritimes with partner Sandy 

Howard. The $1.7 million picture so far has 

'Three Musketeers' Best of 3 grossed better than $5.5 million. There was 

Newcomers in Edmonton some CFDC money invested in that film 

EDMONTON—Five newcomers did and Greenberg's first four films this year 

from "poor" to "excellent" business in include two that might tempt the CFDC to 

Edmonton. The best of the openers was go along again for a profitable ride but 

"The Three Musketeers" with an "excellent" Greenberg isn't counting on it. 

the Rialto 1. It joins "The Sting," "The "They tolerate me,' he said, basically 

; 

Express," "Blazing Saddles," a business just 

because he looks on film 'as 

Graffiti" and "The Apprentice- like any other business.' The CFE>C talks 

of Duddy Kravitz" in the "excellent" 'culture'—^Canadian, that is—and Greenberg 

group. Other newcomers were "The Spikes feels the no part in financing 

CFDC has 

\ Gang" ("fair"), "Claudine" ("good"), "The movies to nurture culture only. That is 

("good"), "Exorcism's what the National Film Board is doing now, 

Daughter" ("poor") and 'Newman's Law" he argued. 'If there's going to be a film in- 

("good"). dustry, it's got to be treated like a business 

Copiiono—The Spikes Gong (UA) Foil; 

^nd if it's a business you've got to be pre- 

Good Gorneou—Claudine (BVFD) " „A aJÎ U^ ' 

Odeon 1—The Sting (Univ), Excellent pared 

^-.iri 

and deal, he said. 

24th wk to wheel 

%7hwk7"^''^'.T.''.°.".''..^'''''".^'.""'^'' Excellent "Neither is the film industry one 'for a 

(Continued on next page) 

few people,' he added. 

"Noting that Vancouver producer Trevor 

Wallace also is into his third major feature 

without the CFDC, Greenberg included him 

as one of the film businessmen who must 

eventually be called on by the secretary of 

state to formulate a practical and successful 

film policy in this country. 'Only by using 

the know-how and expertise of the private 

sector of the industry are we ever going to 

get a statement of policies for the CFDC 

that they'll have to abide by a demand 

which we will be able to understand,' said 

Greenberg. 

"Now, he said from week to week you 

never know what the CFDC decisions will 

be and you can spend months putting films 

together and find them turned down for no 

reason.' Greenberg's first film will be shot 

this summer either in British Columbia or 

Alberta. It will be a $1.2 million drama 

titled 'The Devil's Rain,' with major American 

stars and director but the bulk of personnel 

Canadian. 

"His second will be 'The Last Castle,' 

starring Richard Harris, to be filmed in 

Nova Scotia. The third will be 'Embryo,' 

with a Canadian director and Canadian actors. 

The fourth will be H. G. Wells' 'Food 

for the Gods.' which also will have a topflight 

Canadian cast, according to Greenberg. 

All the pictures will be made in Canada 

by Canadians but will be aimed at the 

American boxoffice, simply because a Canadian 

English-language movie cannot survive 

from only Canadian boxoffice returns.' 

"And Greenberg sees nothing wrongcontrary 

to the CFDC again— in developing 

Canadian talent by using talent from all over 

the world to work with Canadians. We can 

get help and still stand on our own legs,' he 

said." 

Saguenay Films Releasing 

Crown Product in Canada 

HOLLYWOOD — Crown 

Inlcrnational 

Pictures president Mark Tenser announced 

that a new distribution agreement for Crown 

product in Canada has been reached with 

Saguenay Films of Toronto. The first picture 

released under the new arrangement, "The 

Teacher," opened June 14 for a day-anddate 

booking with neighboring Buffalo, N.'V. 

The area saturation resulted in holdovers 

in both Toronto and Buffalo, according to 

Saguenay's chief, Martin Bockner. 

"The Teacher" stars Angel Tompkins and 

Jay North and was produced and directed 

by Hikmet Avedis. 

time, 

CHICAGO—Last year, for the first 

Chicago WOMPIs staged a "Christmas-in- 

July" event, which made it po,ssible to present 

a breathing machine to the Will Rogers 

Hospital at Lake Saranac, N.Y. 

Thursday (25) "Christmas-in-July" will be 

repeated in Warner Bros, offices, starting at 

4:30 p.m. 

BOXOFFICE :: July 8, 1974 

E-1

. . 

C ALG ARf 

r)ale Evans, film star, will visit Red Deer 

Sunday (14) for an appearance at the 

Exhibition Grounds grandstand as part of a 

special service in which she will sing and 

speak. Her famous cowboy husband, Roy 

Rogers, will not be present. Dale is makmg 

the trip as the guest of the Christian Businessmen's 

Ass'n. 

Edmontonians were given the opportunity 

recently to see some of the leading film stars 

of India in person when the Hindu Soc.e y 

presented a program of classical and folk 

dances of India. Featured in the evenings 

entertainment were Padmini^ Ragin. and 

Troupe. The program was held in the Northern 

Alberta Jubilee Auditorium with Edmonton's 

mayor. Ivor Dent, as chief guest. 

Ray Ming, well-known in the film business 

on the local shipping scene, is now 

working for Victoria Shippers. 

A total of 36 new features were viewed 

and classified for exhibition by the Alberta 

Censor Board during the month of May. 

Of the seven rated "family," one was Portuoese 

one Panamanian (English version) and 

one Hindu. Of the entire 36 pictures passed, 

only one. "Lightning Swords of Death, 

carried a warning. It read; "Bloody sequences." 

A walk through the yards goods section of 

a local department store is as close as a lot 

of Calgarians may ever get to Disneyland. 

In various weaves and in a not of color, 

there are bolts and bolts of approximately 

a dozen different designs, all carrying a 

Walt Disney cast of characters. 

George Heiber, Canadian general manager 

of United Artists, based in Toronto, 

who has been making a tour of Canadian 

branches with Don Silecchio and Sid Smith 

of New York, flew into town June 1 1 

from 

Winnipeg. Silecchio is in charge of UA 

branch operations and Smith is head ot 

accounting procedures. Victoria Shipping 

Services came under the scrutiny of Silecchio 

who was very pleased with the warehouse 

and the operation. Smith spent some 

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time in the local UA office going over procedures 

and giving some instruction. The 

jaunt to this city was a "first" for the 

New Yorkers and it gave Heiber the opportunity 

to greet old friends and acquaintances. 

The visitors left the following afternoon to 

proceed to Vancouver, the last stop on their 

tour. 

The fourth program in the continuing 

Royal Canadian Mounted Police series of 

films, co-sponsored by the Edmonton Public 

Library and the National Film Theatre, 

featured a real old-timer—"Until They Get 

Me." This picture was produced in 1917 

and starred Jack Curtis and Pauline Stark. 

It was directed by Frank Borzage. Also 

screened on the same program was "The 

Fatal Glass of Beer" (1932), starring the one 

and only W. C. Fields. The program was in 

the theatre at the public library and single 

admission was available at the door at $1 

for adults and 50 cents for children 

. 

The award-winning Alberta-made film, 

"Ernest Brown. Pioneer Photographer," was 

screened at Strathcona Place in Edmonton, 

giving the citizens of that city a chance to 

view this picture after its recent success in 

Red Deer's film festival. 

Gary Engler and the executive behind 

Factory Theatre West have really "put the 

show on the road" with a complete summer 

schedule of films booked into their theatre. 

Good news for film fans who appreciate the 

classics some old some new, will be the 

admission price of $1, with two showings 

nightly. Most of the films are set for twoday 

engagements, with some extra showings 

for midnight programs. Some of the first 

offerings were "The Family Way," with 

Haley Mills; "Who's Afraid of Virginia 

Woolf" featuring Elizabeth Taylor and 

Richard Burton, and "When Dinosaurs 

Ruled the Earth." 

A new documentary film for public relations 

and educational purposes has been 

produced by TransCanada PipeLines and is 

available to any interested persons, groups 

or organizations. In color, the picture is entitled 

"Natural Gas Frontiers." It was 

filmed in Canada's Far North. The exploration 

for natural gas in the Arctic regions 

is the main theme of the film but also included 

is the detailed research by Canadian 

Arctic Gas to preserve the ecology and the 

wildlife of the area. Some of the problems 

that are encountered in planning a pipeline 

across the deep, ice-scarred channels to the 

Canadian mainland from the frigid Arctic 

islands also are explained. The proposed 

pipeline would carry the natural gas to 

markets in Canada and the U.S. This film 

is available from the information services 

office of the TransCanada PipeLines in 

city or Toronto. 

this 

Jazz and blues fans here and in Edmonton 

were given an unusual treat when four 

jazz pictures by well-known British filmmaker 

John Jeremy were presented in both 

cities. The films were shown in the University 

Theatre on the University of Calgary 

campus June 13 and in the Student Union 

Building Theatre on the University of Alberta 

campus in Edmonton June 15. "Blues 

Like Showers of Rain" and "Jazz Is Our 

Religion" make use of musical recordings 

and voice to supply aural commentary for 

continuous series of still photographs. 

a 

"Blues Like Showers of Rain" has a background 

of the feelings and forces behind 

traditional blues singing. "Jazz Is Our Religion" 

focuses on the life of jazz musicians 

in today's society. A quintet led by Johnny 

Griffin and Dizzy Reece. trumpeter Alan 

Shorter and the Clarke-Boland Big Band 

provide the music for this picture. 

A documentary concerning the disintegration 

of swing music. "Born to Swing," 

was filmed in 1973 in New York City. This 

picture focuses on some of the men of music 

in the "Swing era" and shows how they 

have fared over the years. 

Winnipeg's Grosses 

Take Upward Turn 

(Continued from preceding page) 

R alto l-^The Three Musketeers (BVFD) . . . 

.Excellent 

?;^rc,nen.o-B.ozi„. Sodd.es ,WB,, ^^^^„^^, 

Vorscono-Xmericon Graffiti (Univ), ^^^,,^^^ 

Westmo^nt A-Newmon's Law (Univ) .Good 

. . . 

Westmount B-The Apprenticeship of Duddy 

Kravitz (Astral), 6th wk bxcelieni 

No Change in Calgary Lineup; 

All But One Film "Excellent' 

CALGARY—There was no change in the 

Calgary lineup as all but one feature was 

"excellent." "Conrack." in its fourth week 

at the Uptown 2. was "very good." There 

were no new features in the lineup. In the 

lineup for 24 weeks, "The Sting" was again 

"excellent" at the Uptown 1 . 

Calgary Place 1 -The 

Super Cops (UA), 

^^^^^^^^^ 

No'^t'h'^H.H-Blazing Saddles (WB), ^^^^„^^^ 

Palhser"quare'2-Bodlonds 

(WB), 2nd wk. .Excellent 

SlEBSnrl^rî;^'^^^^..--^- 

Newcomer 'My Name is Nobody 

Vancouver Film 

Only 'Excellent' 

VANCOUVE R—Three openings on 

Granville Street produced only one "excellent" 

film. "My Name is Nobody" was not 

only the sole "excellent" newcomer but also 

the only feature so rated in the Vancouver 

lineup. It opened at the Coronet. Other newcomers 

were "McQ," with a "good;^' at the 

Capitol, and a double bill of "The Teacher 

and "Superchick" with a "fair" rating at the 

Vogue. 

Bav-The Conversation (Para), 3rd wk .Good 

Capitol—McQ (WB) - ^ .:,,„ \ Fxrellent 

girn-praL%Te1tirru'^,:r5'tHwk:Ve^r;l^'ood 

Downtown-The Apprenticeship of Duddy ^^^^ 

F,n'*e'Xts-BI«t9 Scddts (WB), 13th wk: Very Good 

Odeon—The Midnight Man (Univ), 2"d wk .far 

. 

. 

Vogue—The Teacher (Ast ral); Superchick (Astral) 1-air 

Twin Gets Green Light 

MENLO PARK. CALIF.-The city 

council's recent approval of a variance by 

a >:-'> vote, to allow construction of an addition 

to the Park Theatre has cleared the 

way for building a 350-seat twin auditorium. 

BOXOmCE :: July 8, 1974

Vancouver's Capitol 

To Become a 6-Plex 

VANCOUVER—George DcstLUinis, president 

of Famous Players, announced that 

the Capitol Theatre 

here will close in approximately 

two months and then 

reopen as a six-auditorium 

complex. The 

multimillion-dollar remodeling 

was decided 

on after the sale of 

row." Every effort will be made to preserve 

much of the Capitol as it now exists, 

Destounis emphasized, although the scope 

of the reconstruction almost requires that 

the builders "start from scratch." 

Leon G. Dirassar of the Vancouver architectural 

firm of Dirassar. James & Jorgenson 

said the plans call for two levels of 

underground parking and six cinemas on 

three levels. A redevelopment permit application 

is being processed. 

The main entrance of the Capitol will 

remain on Granville Street but there will 

be another major entrance off Seymour and 

a walk-through between the streets. 

The theatres will be "single purpose," 

Destounis explained, which means they'll be 

for motion pictures only. Movie attendance 

figures for the first quarter of 1974 show 

increased patronage in Canada for the first 

time in eight years. Famous Players also is 

confident of a better flow of product to 

strong in its eighth month, finally was replaced 

by "Butch Cassidy and the Sundance 

Kid." 

VANCOUVER 

JîiKing those holidaying were Warner 

Bros.' Diane Overbow, who trekked 

eastward to see kinfolk on the high prairie, 

and Canfilm's Nora Ross, who went with 

spouse Theo up the Sunshine Coast to look 

at some real estate and to drink in the 

balmy Pacific air . . . Margaret Davie took 

a brief sabbatical from Hosford Equipment 

to visit famed Pacific Rim Park at Tofino 

and Long Beach with daughter Cheryl, leaving 

your correspondent to mind the house 

and babysit the dog, Suki. We both will sur- 

the Orpheum to the vive—but barely! 

city, according t o 

Sidewalk cafes will dot the Granville 

Destounis, because of 

G. P. Destounis 

Street mall outside the existing watering 

Famous Players' "determination 

to be represented on theatre 

holes and eating establishments. What bemuses 

the managers on theatre row—Johnny 

Bernard, Bud Van Ord, Dick Letts, Jack 

Burdick, Ted Bielby and veteran Al Jenkins 

— is. should a patron refuse to pay or otherwise 

create trouble, "Do you throw him in?" 

When the producers of "The Great Scout" 

and "Cat House Thursday," which Daryl 

Duke will produce and direct in Denver 

some time this summer, were late coming 

up with a starting date, the West Vancouver 

filmmaker agreed to undertake a National 

Film Board documentary on two characters 

he met on the west coast of Vancouver 

vitz," while Cinema II decided to keep riding 

with "Blazing Saddles." At the Capitol 

Square triplex. Cinema III took "The Great 

Gatsby" from Cinema I to make way for 

"The Conversation," while Cinema II, having 

closed "Breezy," brought in "Conrack." 

The double feature at the Britannia Drivein 

was "Walking Tall" and "The Harrad 

Experiment." The independent Towne Cinema 

went with a double bill of "Deliverance" 

and "The Getaway." 

Island while making "I Heard the Owl Call 

My Name" last summer. 

A scries of exploitation films have dominated 

the downtown first-run houses. "The 

Love Box" and "Sex and the Other Woman" 

were at the Coronet. The Vogue played 

"TTie Teacher" and "Supcrchick" to indifferent 

success. The combination of "Deep 

Throat, Part 11" and "Forbidden Decameron" 

played day-and-datc in the Eve and the 

Delta Drive-In, clicking in both spots and 

being held over. "The Cheerleaders" and 

"Cool It Carol" also clicked in the Cascades. 

The combination of "Easy Rider" and 

"Five Easy Pieces" played a multiple of 

Fraser, Dolphin, Totem (North Vancouver) 

and the Westminster Drive-In. Business in 

the ozoner was so strong it was held lor a 

second week. 

. 

Sun columnist Jack Wasserman lately 

dubbed New Westminster, which lately has 

sprouted several late-night dining and dancing 

spots, "Action City." This the Royal 

City boosters applauded and added, "The 

action is just as big in the daytime" . . The 

Columbia Theatre Disney matinees lead the 

whole province in attendance, according to 

Bellevue manager Dawson Exley. 

justify six screens instead of one. The present 

Capitol Theatre has approximately 

and guests. President Gerry Nadeau welcomed 

the following 17 new members: 

1.100 seats. 

OTTAWA 

Joffre Gendron, Richard DeLanauze, Marcel 

Vermette, Jean Jacques Blanc, Florent 

The Otawa Film Society is presenting a 

series of films Mondays during August and Gravel, Mrs Gaby Duchesney, Michael Custom, 

Albert Desbiens, Harry Hayes, Ralf 

July. "Gimme Shelter" will be screened 

Monday (8) at 7:30 p.m. and the 9:30 p.m. 

]îd-June saw a big change in the movie 

Feoli, Don Drisdell, Rheal Legault, Mariette 

film will be "Shadows." Other series offerings 

Morin. Philippe Bergeron, Roland Beaudry, 

lineup in this city. "The Sting," which 

cleaned up in Academy Awards, stayed at 

the Odeon St. Laurent Cinema but the 

are: 

7:30 p.m. and 

Monday (15), 

"Too evening was Bill 

Claudette Morrisseau and Marcel Legris. 

"Warrendale" at 

Late Blues" at 9:30 Guest of honor for the 

I 

p.m.; Monday (22). "Marjoe" at 7:30 p.m. 

equally 

Roberts, popular 

popular "The Way We Were" moved 

CJAD Radio personality, 

and "A Child Is Waiting" at 9:30 p.m.: 

out to make way for "The Day 

who demonstrated great understanding by 

of the Monday (29), "Portrait of Jason" at 7:30 accepting, at late notice, 

Dolphin." At the Odeon Somerset 

an invitation to replace 

Theatre, 

p.m. and "Devil's Angels" at 9:30 p.m.; 

"Zardoz" was 

Expo ball players Ron Rairly 

replaced by 

and Bob 

a double feature, 

August 12, "The Queen" at 7:30 p.m. and Bailey, 

"That Man who 

Bolt" and 

had to play a postponed game. 

"Joe Kidd." The "Faces" at 9:30 p.m.; August 19, "David 

Auto-Sky brought back "The 

The evening's highlight was the presentation 

of a special 

Sugarland Express" 

and "The Don 

Holzman's Diary" at 7:30 p.m. and "Husbands" 

at 9:30 p.m., and August 26, "Comliam 

Singleton for his 

diploma of merit to Wil- 

Is Dead." The Rideau 

Twin offering was "Guess What We many years of guidance 

to the Pioneers. Singleton 

Learneing 

Apart," 7:30 p.m., and "Minnie & Moskowitz," 

9:30 p.m. The showings of "The 

in School Today?" 

was the first 

and "Seven Blows of 

the Dragon." 

(Continued 

The 

on next page) 

Nelson Theatre, exciting 

Queen," "David Holzman's Diary" and 

and terrifying viewers with "The Exorcist" "Coming Apart" are premieres in this city. 

in 

Poseidon Adventure" along with "Emperor 

for several months," brought "The Tickets for these will 

available at the door. The early showings are 

performances be 

of the North." At the Elgin theatres, "Badlands" 

part of the "Truth Movies Series" and the 

was replaced by "The Midnight later films are part of "The Films of John 

Man" and "American Graffiti," still going 

Cassavetes Series." The screenings are at the 

National Library Auditorium, 395 Wellington 

St. 

Quebec Pioneers Hold 

Annual Dinner-Dance 

MONTREAL—The Quebec Picture Pioneers 

held their 26th annual dinner-dance 

recently at the Chateau Champlain Hotel 

here, the event attended by 240 members 

concessions 

• merchant ads 

announcements 

Famous Players' Place de Ville Cinema I 

held "The Apprenticeship of Duddy Kra- 

20th Century-Fox will reissue 

French Connection" this fall. 

'free exploitation catalogue 

on request 

BOXOFFICE :; July 8, 1974 K-3

. . . The 

. . The 

TORONTO 

The champion English-Canadian film, understandably, 

is "The Apprenticeship 

Duddy Kravitz." By mid-June it had 

of 

grossed $800,000. Locally, it is expected to 

remain at the Towne Cinema throughout 

the summer months and the situation in 

Montreal closely resembles the scene here 

. . . Actor Tony Kramreither. who also is 

head of Burg Productions, is to make his 

first feature film. Titled "The Search." this 

is to be a movie for family audiences. 

Shooting is slated to begin in mid-July. The 

script is by Martin Lager and Peter Kastner 

will have a lead role. The story concerns 

two orphaned boys who meet an old man 

in northern Ontario. The Canadian Film 

Development Corp. is to provide half of 

the modest $180,000 budget. 

John Heggie, senior booker at Famous 

Players and an employee of that company 

for the past 45 years, is retiring. Heggie was 

feted Wednesday, June 19, by fellow bookers 

and other friends in the industry . . . 

Quebec Pioneers Hold 

Annual Dinner-Dance 

(Continued from preceding page) 

active president of the foundation in the 

province of Quebec and also chairman of the 

board of trustees for many years. 

Romeo Goudreau. nominating chairman, 

introduced the following new executives for 

the 1974-75 term: Trustees—Harold Giles 

(chairman), Mort Prevost (secretary), William 

Singleton, Tom Cleary, Phil Maurice, 

Fred Peters and L. E. Dettner. Officers- 

Maurice Phaneuf. president; Jacques Martin, 

vice-president for publicity; Al Freedman, 

vice-president for welfare; Tom Cleary, vicepresident 

for special events; Romeo Goudreau, 

secretary; Jacques Patry and Mrs. H. 

DeVarenne, treasurers; Mrs. Pauline Frank, 

ladies' auxiliary; Frank Sotorio, membership; 

Gerry Nadeau, nominating; Marcel 

Gariepy, auditor; J. P. Papineau and J. P. 

Legris, Christmas party for children, and 

Harold Giles, golf. 

Directors are J. J. Kilcullen sr., Mike 

DiMambro, Charles LeBelle, Nat Gordon, 

Jack Kroll, Armand Besse, R. Lemieux and 

Len Lauer. 

Following the after-dinner business sessions, 

everyone enjoyed dancing until the 

early hours. 

Jennifer O'Neill has been signed to star 

with Michael Sarrazin in the Bing Crosby 

Production feature, "The Reincarnation of 

Peter Proud." 

EXTRA 

Henry Marshall has retired as manager of 

the University Theatre here and George 

Davies has moved from the Golden Mile 

to take his post. 

News of still another retirement concerns 

Mrs. Cindy White, who has been at the 

head office of Universal Films (Canada) 

here. Cindy was corresponding secretary of 

the local WOMPI Club last year. She will 

be living in nearby Brampton but plans to 

continue with her many WOMPI activities. 

Good luck, Cindy! 

The reissue of 20th Century^Fox's "Butch 

Cassidy and the Sundance Kid" has been a 

smashing success in this area, immediately 

setting new house records at some theatres 

here in its multiple run. 

Famous Players promoted "Senior Citizens 

Day" Wednesday, June 19, offering 

guest tickets to "Mame" at the Eglinton 

and "The Great Gatsby" at the Hollywood 

and at the Imperial Six. 

Soviet Union Delegation 

Is Hosted by Ron Ely 


BURBANK, CALIF.—Ron Ely, who 

portrays Doc Savage in Warner Bros.' 

forthcoming adventure film, "Doc Savage 

Man of Bronze," June 18 was host 

here to a Soviet Union delegation visiting 

the U.S. under state department auspices. 

The 14 delegates, each representing a different 

profession, toured the Burbank 

Studios and discussed the American film 

industry with Ely during an informal 

luncheon. 

"Doc Savage Man of Bronze" 

was produced by George Pal and directed 

by Michael Anderson from a screenplay by 

Pal and Joseph Morhaim. 

'Land That Time Forgot' 

Role to Keith Barron 


BEVERLY HILLS, CALIF.—Keith Barron 

has been signed to star in American 

International's "The Land That Time Forgot," 

based on the Edgar Rice Burroughs 

classic. The large-scale production which is 

now being filmed at Shepperton Studios in 

England, also stars Doug McClure, John 

McEnery and Susan Penhaligon. 

Kevin Connor is directing "The Land 

That Time Forgot" from a screenplay by 

James Cawthorne and Michael Moorcock 

for producers Milton Subotsky and Max J. 

Rosenberg. Associate producer is John Dark. 

3-Plex in Complex Plans 

From Eastern 

Edition 

PHILADELPHIA—A three-theatre complex 

is planned as part of the new Walnut 

Mall Shopping Center, to be located just off 

the University of Pennsylvania campus. 

University City Associates is financing the 

.$1 million venture with a low-interest loan 

from the Philadelphia Authority for Industrial 

Development. 

Film Cut for Cinemas 

Shown Unedited on TV 

TORONTO—Chuck Vincent's 

"The Appointment," 

part of the Erotic Film Festival 

package, was cut by six minutes for its 

playdates in Canadian movie houses, while 

the motion picture appeared unedited on 

Toronto's CITY-TV "Baby Blue Movie" 

series. "The Appointment" is a comic satire 

about a middle-class couple and their weekly 

extra-marital rendezvous, a scene of sexual 

gymnastics paced to the "William Tell Overture." 

The Erotic Film Festival, shown recently 

at the Imperial Six in Toronto, next will 

play Kitchener, Ont. 

Derma Communications is the Canadian 

distributor of the package. 

Lederer. Hyams Conducting 

WB Seminars in Paris 

From Eastern Edition 

NEW YORK—Richard Lederer, vicepresident 

of advertising and publicity for 

Warner Bros.; Joe Hyams, vice-president of 

publicity, and Sidney Ganis, director of advertising, 

led a series of meetings in Paris 

in the company's international advertising 

and publicity seminar, with publicity managers 

from all European territories, on 

forthcoming releases. 

With the Warner Bros, ad-pub leaders 

from the company's home office in Burbank, 

Calif., were Michael Baumohl, Warner 

Bros, executive director for European advertising 

and publicity, and Julian Senior. 

Myron Karlin, vice-president of foreign 

operations for Warner Bros., and Frank 

Pierce, European distribution chief, also attended. 

At the top of the list for the Paris discussion 

was "The Exorcist." which opens in 

Europe during late summer and autumn. 

Lederer, Hyams and Ganis discussed all 

publicity and advertising aspects of the picture, 

which was produced by William Peter 

Blatty and directed by William Friedkin 

from Blatty's screenplay based on bis bestseliing 

novel. 

The European staffs also saw advertising 

and publicity campaigns on Mel Brooks' 

"Blazing Saddles," on "Doc Savage" and 

on "Freebie and the Bean." Intensive discussion 

was devoted to many other pictures 

currently in production. 

Mrs. Gail Olsen Returns 

To Manage in New London 

Olsen, who was assistant manager sonw 

years ago at the RKO-Stanley Warner Garde 

Theatre, has been appointed manager, succeeding 

the late Carter Weeks. 

Mrs. Olsen, who had been living in California 

recently, returns to the downtown 

cinema where she formerly worked with 

then-manager Harry Corlew. Corlew ii 

now manager of the UA Theatre, Groton. 

"Cockfighter" from New World Picture; 

stars Warren Oates. 


CefUtûo&9n, • Eûu>Ma*it • CettceddieHA, • malHictuuiCA 

JULY 8. 1974 

Tom Christie (center), president of Christie Elecctric Corp.. proudly accepts the coveted TEDDY 

Award presented to his firm by the Theatre Equipment Ass'n for manujacturing excellence. 

featuring 

Screen 

Presentation

n 

cover i^ny screen^ 

X-60B Systems for indoor 

screens over 40 

feet wide and all drivein 

screens. 

Strong offers the 

ultimate in Xenon systems. The lamphouses 

use horizontally mounted bulbs for 

maximum collection and transmission of light to 

film aperture. Strong systems project a 

minimum of heat, fit all standard projector 

bases and are pre-wired for simple 

adaptation to most automation systems, 

Union Mode in U.S.A. 

STRONG ELECTRIC/HOLOPHANE 

Lume-X Systems for 

screens up to 45 feet 

wide. 

DIVISION 

THE WORLD'S MOST EXPERIENCED MANUFACTURER OF PROJECTION ARC LAMPS 

Strong also manufactures Futura and Magnarc Carbon Arc Lamps. 

The MODERN THEATRE SECTION

, Tecnnical 

»-—THB 

THBAmB 

con t e n I 

^ 

JULY 8, 197 4 

Suburbia D-I: An Experiment in Entertainment Ruben Betancourt 4 

l\ FASCINATING EXPERIMENI in 

entertainment is taking place at the Suburbia 

Drive-In in Gainesville, Fla., where, 

for the past 10 months, a concerted effort 

has been under way to redefine the traditional 

role of the drive-in theatre. 

The perpetrators of this exciting new 

operational concept are a couple of novice 

but highly energetic young theatre owners 

named Pete Hudnall and Phil Gibson, who 

openly admit that when they first came to 

Gainesville "we didn't have the slightest 

idea of how to run a drive-in theatre. It 

was a case of knowing what we wanted, but 

not knowing the proper ways to go about 

it." 

Prior to its purchase by Hudnall and Gibson, 

the Suburbia was considered a hangout 

place for youths from outlying areas. Slowly, 

under the enthusiastic guidance of its 

new owners, the Suburbia's reputation has 

been upgraded, and business has taken a remarkable 

turn for the better. 

Under what they refer to as their "maximum 

space utilization program," Hudnall 

and Gibson single-handedly constructed two 

additional screens on the 15-acre lot and remodeled 

the upstairs of the refreshment 

center building into two, ultra-modern, walkin 

theatres. The concessions building also 

houses the Suburbia Lounge, which recently 

opened to standing-room-only crowds. 

Hudnall and Gibson envisioned a firstrate 

cafeteria in the area that had originally 

contained the concessions stand, so they 

set about ordering new furniture hiring help 

and doing more remodeling. Menu items 

range from traditional drive-in food staples 

such as pizza, soft drinks and popcorn to 

more unusual selections such as fish and barbecued 

ribs. 

One of the more unusual features that 

can be found at the Suburbia is a laundromat, 

which has been installed as a convenience 

factor for the patrons. Hudnall and 

Gibson thought that since you have to do 

your laundry sometime anyway, what could 

be better than watching a first-run movie 

while doing it? And if laundromat service at 

a drive-in theatre is not unusual enough for 

you. how about a bakery and an apartment 

complex? The price of all this? Extremely 

low, say Hudnall and Gibson, considering 

the rise in prices for other walk-in and 

drive-in theatres across the country. 

Ruben Betancourt, a senior at the University 

of Florida, located in Gainesville, 

offers an informative look at what is taking 

place at the Suburbia D-I in an article, 

written exclusively for THE MODERN 

THEATRE, which begins on page 4. 

Inability, Unwillingness to Communicate Is Universal Problem in 

Film Industry Jack Baer 8 

Program Committee Named for 116th SMPTE Meeting 10 

FP's New In-Hotel Twin One of Two Serving 

Toronto J. W. Agnew 11 

'Dial-A-Ride' System Under Study in Conn Allen M. Widem 12 

SMPTE Commences Study on Film Damage Problem 12 

Electrical Apparatus, Wiring Are Vital Elements in the 

Operation of a Theatre Wesley Trout 13 

Canrad-Hanovia Joins Ranks of Theatre Equipment Ass'n 17 

NAC Directors, Officers, Chairmen Gather for Mid-Year 

Board Meeting 18 

NAC Northeast Region Holds Annual Conclave 18 

61 Firms Have Reserved Space for 74 NAC-NATO-TEA 

Tradeshow 20 

Twin Marks New Era in Brownsville, Texas Mable Guinan 22 

Irwin Has $1 Million Day 22 

^ 

DEPARTMENTS: 

Projection and Sound 13 

Refreshment Service 18 

New Equipment, Developments 21 

ON THE COVER 

Readers' Service Bureau 23 

About People and Product .... 24 

Literature 24 

TEDDY 

The Theatre Equipment Association's (TEA) prestigious 

Award, symbolic of excellence in the theatre equipment 

manufacturing field, has been awarded to Christie Electric Corp., 

Los Angeles, Calif. Christie becomes the ninth recipient of the 

coveted award in as many years. The official presentation was made 

at the third annual TEA convention in Williamsburg, Va. The 

TEDDY Award is presented annually by the TEA dealers division 

to the manufacturer that most closely exemplifies the "progressive 

principles of product development and provides dealers with service 

and up-to-date .âies information while supporting the status of his 

product without qualification." This month's cover illustration shows 

Tom Christie, president of Christie Electric Corp.. receiving the 

(m'ard for his company. A ho pictured are newly elected TEA 

president Ed Nelson {seated, left), president of Ballantyne of Omaha, 

and Phil Wicker (standing, right) of Standard Theatre Supply. 

Greensboro, N.C. 

CHARLES F. ROUSE III, Managing Editor 

The MODERN THEATRE is a bound-in section publishec 

or general business corresDonaence snould oe oaaressec 

Van Brunt Blvd., Kansas City, Mo. 64124. Wesiev Tr 

sentative: James Young, 1270 Sixth Ave., RocKefeller C 

ern Representative: Syd Cassvd, 6425 Hollywood Blvd., 

icn month in BOXOFFICE. Editorlol 

Associated Publications, Inc., 825 

Editor; Eostern Repreer. 

New York, N, Y. 10020; W«tollvwood, 

Calif. 90028.

LociUcd on the outskirts of Gainesville, Flci.. the 

Siihiirhiii Drive-ln used to serve as a hangout point for 

teenage youths from outlying areas, a haven for drinking 

parties, etc. In the last 10 months, under the ownership 

of Pete Hudnall and Phil Gibson, that reputation has 

been drastically upgraded. New innovations have been 

added and busirtess has .skyrocketed. Two new screens 

have been added, the concessions area has been 

remodeled and a recreation park has been added in 

front of the main screen. Also available on the grounds 

are a bakery and a laundromat for patron convenience. 

The lot also contains a complex of apartments to house 

the hired help. 

SUBURBIA D-l: AN EXPERIMENT IN ENTERTAINMENT 

Gainsville, Fla., underskyer represents a functional new concept in D-l Theatre 

operation; extras include such features as a laundromat and a bakery 

By RUBEN BETANCOURT 

Special to THE MODERN THEATRE 

VVhat we are trying to 

do here 

is to create a self-contained unit in which 

people of all ages can enjoy themselves, 

while at the same time have the opportunity 

to fulfill certain necessary household duties," 

explained drive-in co-owners Pete Hudnall 

and Phil Gibson. 

A laundromat in a drive-in theatre? 

That's not all. At the Suburbia Drive-In, 

located in Gainesville, Fla., there is an experiment 

afoot to redefine the traditional 

role of the drive-in theatre. 

It was just 10 months ago that Hudnall 

and Gibson had the idea of buying what had 

previously been a somewhat dangerous 

drive-in theatre. Located on the outskirts of 

town, the Suburbia Drive-In was a hang-out 

place for youths from outlying areas. 

Fights 

often broke out, and the police frequently 

were called in. Gainesville considered the 

underskyer one of its worst assets. Business 

in the theatre was swiftly dropping. 

In 10 short months, all that has drastically 

changed. Paradoxically enough, it was 

youthful thinking and daring that changed 

the situation. 

"When we came to Gainesville, after do- 

Hudnall and 

Gibson 

envisioned a 

first-class 

cafeteria at the 

Suburbia D-I. 

Today, with 

such delicious 

menu items as 

fish and 

^S barbecued ribs, 

.-T", 

'be conces.sions 

 


I 

I 

Performers 

fc>r74 

OSRAM XBOM BULBS 

'^W'- 

f 

Again this year, more theatre owners are 

depending on OSRAM Xenon bulbs, than 

any other. Why? Because with OSRAM 

you're assured of the most consistent, high 

quality lamps — at a low operating cost. 

The most used OSRAM Xenon bulbs are 

guaranteed from 1,500 to 2,000 hours - with an 

average life well over 2,000 hours. And they're 

backed by over 60 years of lighting expertise. 

OSRAM Xenon bulbs are adaptable to all 

makes of lamp housings, with conversion kits 

available for those of you who are up-dating your 

operations. And there's a full line of horizontal 

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. 

So whether you're converting to Xenon, 

installing a new automated operation, or just 

replacing your old bulb. Insist on OSRAM. The 

world-wide leader in Xenon illumination. 

We've proved once again that the best 

performers on the market are the premier perf. 

by OSRAM. 

Ask for our new OSRAM Xenon catalog today. 

Contact your local theatre equipment dealer or 

Macbeth Sales Corporation, P.O. Box C, 

Newburgh, New York 12550; 

Telephone: (914) 564-6300. 

MacbGth 

Salas Corporation

An Experiment in D-l Entertainment- 

J ,, ,„

THE KEY TO BETTER BUYINj 

All These Classifications 

Covered in ibe Directory 

and Reference Pages 

THE PRODUCT-SERVICE DIRECTORY 

of The MODERN THEATRE 

section of BOXOFFICE 

Is the buying guide for circuit executives, theatre owners, managers and technicians. 

It is their key to ideas and sources when planning theatre improvements 

and replacements, when purchasing different equipment, supplies ond 

refreshment products. 

A few of its many valuable features include: 

— Portfolios on Theatre Planning, Design and Construction, Drive-In Design, 

Projection and Sound, Air Conditioning and Heating, Refreshment Service—including 

technical information, "how-to" instructions, useful tables, 

the newest ideas and trends on all phases of motion picture theatre 

operations presented by experts. 

—Listings of equipment and supply sources. 

—Hundreds of leading products, indexed with firm nomes and addresses. 

—Directory of Theatre Equipment and Supply Dealers. 

THE MOST COMPLETE REFERENCE 

compilation of its kind, tbeatremen prefer it also because 

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TOWN STATE . 

NAME 

_

I 

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I 

I 

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Grand 

LTD., 

INC 

443 

P. 

Speech Qt 3rd TEA Convention 

Inability, 

Unwillingness to Communicate 

Is Universal Problem in Film Industry 

Editor's Note: The following are excerpts 

from a speech delivered by Jack Baer of the 

Century Projector Corp. at the manufacturer's 

presentations session at the third annual 

Theatre Equipment Ass'n convention held 

recently in Williamsburg. Va. 

By JACK BAER 

One of the Biggest problems 

our industry is the inability or un- 

facing 

willingness to communicate with each other. 

This particular problem seems to have manifested 

itself primarily in the area of the 

4) dealers. 

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The operator (organization is lATSE 

International Alliance of Theatrical and 

Stage Employees) has traditionally been 

looked at as the guy who ruins film, demands 

new or usable equipment and is 

nothing more than a nuisance and necessary 

evil—an evil that must be done away with. 

The engineer (SMPTE—Society of Motion 

Picture and Television Engineers) is the 

technically minded clod who talks about 

such esoteric things as better projection, 

improved sound, better film emulsions, improvement 

in color and, God forbid we 

mention the term, "film damage." Obviously 

this group of people who cannot be understood 

should not be listened to, except by 

exhibitor and the producer and/ or distributor, 

or vice versa. Incidentally, these groups 

have apparently recognized that a problem 

does exist and have started to address themselves 

the technical guy. 

to it. The trade press has announced 

Myers 

Equipment Manufacturer, Dealer 

recently that Peter of 20th Century- 

The manufacturer of theatre equipment 

Fox and Paul Roth, president of NATO, (member of the Theatre Equipment Ass'n) 

have started to talk about a policy which 

is the fellow who is continually trying to 

will provide pictures to small-grossing theatres. 

gouge the industry. Never does the industry 

This obviously is a beginning. 

consider the time and money that is invested 

Now one must ask this question: Is this 

in new and better equipment. The manufacturer 

sometimes finds himself not being 

manifested problem limited only to the exhibitor, 

producer and/or distributor? In 

understood and is then put into the category 

order to answer this, we must look at the 

of "those dumb engineers." 

other organizations that make up this part 

The theatre equipment dealer (a member 

of the industry: 1) the operators (projectionists), 

2) engineers, 3) manufacturers, and 

of TEA) is looked upon as a schlock operator 

who does nothing but cut prices and 

"screw the exhibitor." Infrequently is he 

looked at as the guy who can guide, instruct, 

install, maintain and generally cause the 

exhibitor to have a 

"top notch theatre" that 

will present the film in the best possible 

manner to a satisfied customer. 

It becomes obvious that this "communications 

gap" exists throughout the entire 

prob- 

industry. How then do we resolve this 

lem? 

Recognize llie Problem 

Obviously we must first recognize that 

there is a problem and then look at our 

various assignments of priorities. If we determine 

that communications is one of our 

main priorities, then we should try to objectively 

evaluate the positive side of our 

various business peers. This is where we 

can easily get hung up . . . for now we must 

listen and come off our "know-it-all ego 

trip." 

The distributor has either produced or is 

distributing a picture that he not only feels 

will entertain the public but will provide him 

with a profit, too. His involvement makes 

him a part of his picture, and he wants it 

presented in the best possible way. He asks 

that his print not be damaged and that the 

customer be satisfied. Should we fault him 

for this? 

The exhibitor wants to provide his customers 

with a professional presentation in 

a pleasant atmosphere and realize a profit 

for this service. He does not want to damage 

the film. Isn't this a noble aspiration? The 

operator is a technician who knows the 

Continued on page 10 

DALLANTYNE^ 

VIP System 

Authorized Dealers 

ABBOTT THEATRE EQUIPMENT CO., INC., 1309- 

13 South Wabash Avenue, Chicago, Illinois 60605. 

(312) 427-7573 

ALBANY THEATRE SUPPLY CO , . North 

Pearl Street. Albany, New York 12204 (518) 465- 

8894 

AMERICAN THEATRE EQUIPMENT CO.. 165 North 

High Street, Columbus. Ohio 43215 (614) 221- 

3894. 

BEST THEATRE SUPPLY INC., 4810 Rue St. Denis 

Street Montreal H2J 2L6, Quebec, Canada. (514) 

842-6762 

S F BURNS & CO INC., 2319 Second Avenue, 

Seattle, Washington 98121. (206) 624-2515. 

CAPITOL THEATRE SUPPLY. INC.. 5900 Mosteller 

Drive, Oklahoma City, Oklahoma 73120 (405) 842- 

4426. 

GENERAL AMERICAN THEATRE SUPPLY CO,, 919 

S W. Taylor Street — Suite 602, Portland, Oregon 

97205 (503) 221-0213. 

GENERAL SOUND & THEATRE EQUIPMENT LTD., 

(All Canadian Offices), 7 Banigan Drive, Toronto 

M4H, 1G4, Ontario, Canada. (416) 425-1026. 

GER-BAR, INC., 339 North Capitol Avenue. 

Indianapolis, Indiana 46204. (317) 634-1727. 

JOE HORNSTEIN, INC., 759 W Flagler Street, 

Miami, Florida 33130 (305) 373-0676 

JOE HORNSTEIN, INC., 341 West 44 Street, New 

York, New York 10036. (212) 246-6285 

KING CINEMA SERVICES LTD., 12345 - 118 

Avenue, Edmonton T5L, 2K2, Alberta, Canada. 

(403) 455-3787. 

MASSACHUSETTS THEATRE EQUIPMENT CO 

, 

20 

Piedmont Street, Boston, Massachusetts 02116. 

(617) 542-9814. 

HARRY MELCHER ENTERPRISES, 3238 West Fond 

du Lac Avenue, Milwaukee, Wisconsin 53210. 

(414) 442-5020. 

MID ATLANTIC THEATRE EQUIPMENT CO . 2600 

Mt Ephriam Avenue, Camden, New Jersey 08104, 

(609) 962-6632 

MID SOUTH THEATRE SERVICE, 439 Brewer Drive, 

Nashville, Tennessee 37211 (615) 832-5660. 

MINNEAPOLIS THEATRE SUPPLY CO., 51 

Glenwood Avenue, Minneapolis, Minnesota 55403. 

(612) 335-1166. 

MOORE THEATRE EQUIPMENT, 506 Lee Street - 

P O Box 782, Charleston, West Virginia 25323. 

(304) 344-4413 

OKLAHOMA THEATRE SUPPLY CO.. 628 West 

Sheridan Avenue. Oklahoma City, Oklahoma 

73102 (405) 236-8691. 

J. M RICE & CO 430 Kensington Street, 

. 

Winnipeg, Manitoba, Canada (204) 888-7987 

RINGOLD CINEMA EQUIPMENT CORP., 8421 

Gravois Road, St, Louis, Missouri 63123. (314) 

352-2020 

RINGOLD THEATRE EQUIPMENT CO.. 32647 Ford 

Road, Garden City, Michigan 48135 (313) 522- 

4650. 

RINGOLD THEATRE EQtJIPMENT CO., 952 Ottawa 

Street, N. W Rapids, Michigan 49503 (616) 

, 

454-8852. 

SLIPPER THEATRE SUPPLY, INC., 1502 Davenport 

Street Omaha. Nebraska 68102 (402) 341-5715, 

SOUTHERN THEATRE SUPPLY. INC , 

3822 Airline 

Highway, Metaine, Louisiana 70001. (504) 833- 

4676 

SOUTHWESTERN THEATRE EQUIPMENT CO.. 

1702 Rusk Avenue, Houston, Texas 77003. (713) 

222-9461 

SUMMIT ENTERPRISES. Governor Clinton Hotel - 

Suite 125. Kingston, New York 12401. (914) 338- 

5095. 

THEATRE EQUIPMENT & SERVICE CO., 100 

Lighthill Street, Pittsburgh, Pennsylvania 15233. 

(412) 322-4600 „ „ , 

THEATRE EQUIPMENT SALES & SERVICE, R. D. 1 

- Box 122, Strasburg. Ohio 44680. (216) 878- 

THEATRE SERVICES & SUPPLY CO O Box 

. 

784, Doylestown, Pennsylvania 18901. (215) 924- 

T^ÊATRE SERVICES & SUPPLY, INC 1109 South 

, 

LaCienega Boulevard, Los Angeles, California 

99035 (213) 652-1517. 

UNIVERSAL THEATRE SUPPLY, 264 East First 

South, Salt Lake City, Utah 841 1 1 (801 328-1641 

) 

WESTERN SERVICE & SUPPLY, INC., 2100 Stout 

Street Denver, Colorado 80205 (303) 534-7611. 

WESTERN THEATRICAL EQUIPMENT CO 187 

, 

Golden Gate Avenue, San Francisco, California 

94102 (415) 861-7571 

WIL-KIN INC., 301 North Avenue, Allan 

Georgia 30308 (404) 876-0347 

WIL-KIN THEATRE SUPPLY, 305 South Church 

Street 

- Box 947, Charlotte, North Carolina 2820.;. 

(704) 333-6101 ., ,., 

WILMO CORPORATION. 3322 "M" Street, N W, 

Washington, D C 20007. (202) 337-6680. 

BALLANTYN& 

. 

OF OMAHA. INC.

PROFIT MAKER 

For 

Multi-Theater 

Complexes 

BALLANTYNE 

automated 

VIP System 

The Ballantyne 

automated VIP System is the 

profit making answer for 

multi-theater complexes. 

The VIP is pre-wired, preassembled 

and pre-tested at 

the Ballantyne factory. 

There is no need for 

unpacking or assembly at 

the site. When the VIP 

System arrives, simply plug 

in, align on screen and file 

apertures. Costs are 

drastically cut on conduit, 

wiring, electricians and 

installation labor. 

The heart of the ViP is 

the Ballantyne PRO 35 

Projector, the first all-new 

American built projector in 

25 years. Featuring this 

projector, the VIP is 

uniquely designed to meet the demands for 

automation, simplicity and quality projection at a 

low cost. The VIP includes the Model VII 

soundhead and offers standard 7000 foot reel 

arms. Also available are the double clutch 

reversing arms and controls for rewinding on the 

machine. 

The VIP provides total auditorium automation 

and is available with aperture and lens changer. 

Manual override controls for all functions are 

standard on the VIP. With two projectors in each 

booth, many multi-theaters are operated by one 

projectionist. 

See opposite page 

for dealer in your area. 

BALLANTYNE^ 

OF OMAHA, INC. 

'712 Jackson Street • Omaha, Nebraska 68102 

Exclusive 5 Yr. WARRANTY 

on the BALLANTYNE PRO 35 

g 

Phone (402) 342-4444

Communication- 

CoiUinued from page a 

in a meaningful way to lay people. The film 

projection practice committee is addressmg 

mechanics of projection and sound and 

itself to the entire problem of fikn damage. 

realizes that film must be handled with 

"tender loving care." He does not set out 

lo destroy film or cause n\a°^8«^^"' ^^'^ 

He is a human being too. I should mention 

here that lATSE is presently putting together 

a committee made up of various 

iroups of industry professionals whose ]ob 

it will be to evaluate the qualifications ot a 

projectionist. The tentative name of this 

Lmmittee is the technical qualifications 

and manufacturers. 

committee. • 

, . . i „„ 

The engineer, beneath his technical ve- 

How many dealers realize 

neer, is a human being too. He laughs gets 

angry thinks, studies and is capable of loving 

Today, SMPTE is studying ways in 

which its technical story may be presented 

This means following the film from the 

laboratory to the e.xchange, to the theatre, 

through the various transport mechanisms, 

on to take-ups, back to the exchange and 

through the cycle again. 

Now we come to the organization that 

includes two of the six groups of human 

beings that we have been discussing. TEA. 

This organization is made up of the dealers 

the amount of 

time and money that the typical manufacturer 

puts into new and/ or improved products 

through R&D expenditures, design 

time, engineering costs, quality assurance 

dollars and the excessive costs of capital 

equipment? How many manufacturers realize 

the gamble in time and money expended 

by the dealer when he puts up a new theatre? 

These two questions just begin to 

scratch the surfaces of interface that exist 

between these two groups. 

TEA is our organization. Let us not be 

too idealistic in the way in which we aUow 

this organization to grow. Qualifications for 

membership must be strict, just, reasonable 

and fair. We must keep in mind that our 

entire system of government (and organization) 

is based upon the will of the people 

(or the membership). We elect, hire or 

choose people to lead and/or guide us . . . 

we establish safeguards to protect our rights 

because of these procedures, our country 

or organization is not a "country club. 

nor will we permit it to become a dictatorial 

society." 

. 

TEA is not the only organization that 

has the distinction of having many ofits 

members belong to other organizations. This 

cross-fertilization of ideas can be the start 

of meaningful communications. Shouldn t 

TEA officially and actively be engaged in 

dialog with other organizations withm the 

industry? Our TEA business is involved 

with NATO, and this can be one of the 

most viable Unks in this area of mdustry 

communications. 

-tatv 

In summary then, let us learn to TAI.K 

to one another. Let us l^^m to LI|rEN to 

one another. Let us learn to R^PECT one 

another. Let us MOVE FORWARD TO- 

GETHER! 

Program Committee Named 

For 116th SMPTE Meeting 

Members of the program committee have 

been appointed for the 116th conference of 

the Soci^y of Motion Picture and Television 

Engineers (SMPTE) set for November 10- 

IS at the Four Seasons Sheraton Hotel in 

Toronto, it was announced by program 

chairman Maurice L. French. 

The program committee, made up o 

topic chairmen in specific subjects, wil 

obtain papers for the technical portion of 

the conference. 

Appointed to the program committee 

were Michael Barlow, Canadian Broadcasting 

Corp., for television systems; Arthur 

Chetwynd for Short film subjects; Donald 

Clayton, Photographic Analysis Ltd. tor 

photo-instrumentation; Leslie H. Holmes, 

Canadian Broadcasting Corp., for films for 

television and international papers liaison, 

and Ted Litwin, Kodak Canada, Ltd., tor 

motion-picture systems. 

Also appointed were Roger J. Ross, toi 

small format systems; William Shaw toi 

theatre design and projection; C. A. Siocos 

Canadian Broadcasting Corp., for satellite: 

in broadcasting; Israel Switzer,_ Sw.tze. 

Engineering Services, cable television; Loi 

T Wise, Toronto Board of Education, fo 

television and film in education, and Findla; 

J Quinn, Quinn Laboratories for labora 

tory practices and sound recordings. 

The MODERN THEATRE SECTIOI

Four Seasons 1 and 2 

FP'S 

NEW IN-HOTEL 

TWIN ONE OF TWO 

SERVING TORONTO 

By J. 

W. AGNEW 

Famous Players' Four Seasons 

1 and 2 cinemas is one of two in-hotel 

theatre complexes serving moviegoers in tlic 

Toronto, Ont., area. The de luxe dual cinemas 

are conveniently located in the shopping 

concourse of the mammoth Four Seasons 

Sheraton Hotel in downtown Toronto. 

Constructed as part of a redevelopment plan 

for the downtown area, the hotel itself is 

situated directly across from the new City 

Hall building, which faces upon an equally 

impressive civic square. 

The Four Seasons 1 and 2 is owned by 

the hotel and leased to Famous Players. The 

theatre was designed by Searle, Wilbee Rowland, 

a Toronto architectural firm. Picture 

policy is first run. 

The lone outdoor indication of the theatre's 

presence in the hotel is a huge, 

triangular-shaped, free-standing marquee in 

front of the northeastern entrance to the 

hotel. A highly visual, diamond-shaped, 

free-standing boxoffice is located on the 

mall directly in front of the dual glass doors 

leading into the theatre. Located on the 

lower level of the hotel, entrance to the 

two cinemas is gained from the mall area 

either by stairs or by escalator. 

The walls of the lobby are finished in 

spelled out in multi-colored neon lighting 

on the ceiling and the wall behind the 

counter. The upper half of the word ap- 

T/ie Four Seasons 1 and 2, an in-luHcl theatre complex in Toronto, is owned hy the 

Four Seasons Sheraton hotel and leased to Famous Players, Ltd. The lone outdoor 

indication that the theatre operates out of the hotel is this huge, triangular-shaped, freestanding 

nwrquee located in front of the northeastern entrance to the hotel. 

pears on the ceiling, and the lower half is 

on the wall behind the refreshment stand. 

Concessions equipment includes a Cretors 

Diplomat popcorn popper, a Model A Buttercorn 

unit, a K-way 6000 drink system, 

and a Rowe soft drink vendor. 

Multi-colored neon lighting commences 

with the "leaf" logo on the ceiling in the 

outer lobby and directs patrons toward the 

refreshment counter and on toward the 

cinemas. In addition to providing supplementary 

lighting and added color in the 

lobby, this unique neon design creates an 

extraordinary effect in combination with the 

wet-look vinyl walls. 

Total seating capacity of the Four Seasons 

1 and 2 is 1,026. Cinema 1 holds 

682; cinema 2 seats 344. Brown and white 

supergraphics decorate the sidewalls in 

cinema 1. The rear wall below the projection 

booth is covered with brown carpet; 

red and brown wet-look vinyl. The ceiling 

is done in white mineral tile. Illumination 

is provided by neon supergraphics. 

The carpeting is a decorative red medallion 

pattern. The escalator leading down to the 

lobby from the mall is reversible. A raised 

lounge overlooks the lobby. The walls of 

the lounge are done in brown wet-look vinyl, 

and the carpeting is the same red medallion 

pattern as found in the lobby. The lounge 

Clockwise, from upper left: A n attractive, 

diamond-shaped, free-standing boxoffice is 

located in front of the dual glass doors 

leading into the Four Seasons 1 and 2. View 

from the lower lobby shows the reversible 

area also contains spot lighting and comfortable 

seating done in a light orange 

escalator and stairs leading down from the 

entrance. Also visible is part of a 25 -foot 

concessions counter and an unusual graphic 

fabric. 

The most popular attraction in the lobby design which spells out the word "Candy" in 

is a 25-foot brown concessions counter large neon letters beginning on the ceiling 

featuring a slim-line white counter top and and culminating on the back bar. Brown 

built-in candy tiers. The word "Candy" is and white supergraphics decorate the 

sidewalls in cinema 1. which seats 682. The 

first 15 rows of seats are red; the front 

the face of the booth features brown wood 

batten on brown burlap. The rfear 15 rows 

of seats are red, and the front 1 1 are brown. 

The sidewalls in cinema 2 are done in 

red, brown, orange and yellow supergraphics. 

The rear wall below the projection 

booth is covered with red carpet, and the 

face of the booth is done in red wood battens 

on red burlap. The rear seven rows 

of seats are brown, and the front nine are 

red. Both auditoriums feature off-white 

contoured drapes. The aisle carpet in both 

units is red medallion on a brown and black 

field. 

'M^/ktmU'i

Developers of the multi-million-dollar 

West Farm Mall in West Hartford/ Farm- 

""^^ 

innniiiM 

Chestnut Street 

HHllDUIH '^^'^^^^' '^ J 07105 substantial loss of professional appearance 

of the film on the screen. 

Dial-A-Ride' System 

funded by the federal government, 

the first demand-activated transportation 

and will be operated by United Artists system in the U.S., according to Taubman. 

Theatres, New York, under long-term lease It is 

Under Study in Conn. 

with the Taubman Co., Inc., in Southfield, 

and contributions from the Taubman 

riders 

Mich., the developers. 

Co. 

By ALLEN M. WIDEM 

was started last 

fall at a Taubman shopping center in Ann 

A similar transit system 

to determine well the available transportation 

Taubman says that his company will have 

how 

Arbor, Mich., and is now being viewed as 

system works before it can make 

a choice addition for other major shopping any plans for the adaptation of a Dial-A- 

Ride system in Connecticut. This cannot be 

malls, according to Taubman board chairman 

ington, Conn., which will become operational 

Alfred Taubman. 

the he 

done until West Farm Mall opens, 

in late August, are studying the possibilities 

of a "Dial-A-Ride" transit system Taubman concedes that he does not see 

that would connect the shopping center with any immediate need for such a system at 

the West Farm Mall, but reports that his 

organization is proceeding with an in-depth 

study tied to increasing traffic and other 

needs. The transit system in Ann Arbor was 

the emergence of a major shopping center. 

Communities may have arrived at a new 

era in which developers of sizeable shopping 

centers are required to provide transportation 

to the center, McLean said. 

SMPTE Commences Study 

On Film Damage Problem 

At its recent M5th technical conference 

in Los Angeles, the Society of Motion Picture 

and Television Engineers (SMPTE) 

commenced a broad review of the problem 

of film damage associated with motion picture 

theatres and feature film releases. 

Order Hanovia 

The review was undertaken by the film 

projection practice committee, which also 

originates standards applicable to theatre 

Projection Bulbs and get 

projection practices such as screen brightness, 

film format for projection, etc. Members 

off-the-shelf availahillty 

of the committee associated with the 

film damage review include representatives 

of color film labs, equipment manufacturers, 

theatre staff technicians and projectionists, 

at NO EXTRA CHARGE! 

film producers and studio executives responsible 

for film prints. The review will include 

inspection of theatre film equipment 

in use, analysis of consolidated reports from 

film exchanges and possible investigations of 

Hanovia bulbs are completely interchangeable with 

specific serious film damage problems. 

competitive brands, so why not get all the extras Hanovia 

SMPTE's film projection practice committee 

offers? Extras like: 

is 

undertaking the review to deter- 

mine those future standards necessary for 

ozone-free quartz for a safer booth 

film handling, film maintenance procedures 

and equipment limits to safeguard the film 

releases. The film damage review is a broadbased 

off-the-shelf availability . . . within 24 hours 

technical assistance for any illumination problem 

project that will encompass all factors 

of film degradation, from heat burns to 

Hanovia bulbs are American-made by the same people 

scratches and dirt, and from mechanical 

problems of tears, missing sections, torn perforations 

to mismatched leaders removed 

who pioneered the revolutionary horizontal xenon 

source. They are the most experienced U.S. craftsmen 

for automation use. 

in the business. And you know, there's no substitute for 

The review is planned for a 24-month 

duration and is being commenced with two 

experience. There's also no extra charge! 

separate committee groups: the West Coast 

group, headed by Don V. Kloepfel of Hollywood, 

To order your Hanovia projection bulbs, contact your 

Calif., and the East Coast group, 

theater supply dealer or write Dept. B-1 

headed by Glenn M. Berggren of Atlanta, 

Ga., chairman of the SMPTE film projection 

practice committee. 

Berggren said that the review is being 

promoted by the seriously rising costs of 

L ^1 Canrad-Hanovia, Inc. 

replacing damaged film sections and the 

parts of metropolitan Hartford. 

The shopping mall will contain a threeauditorium 

complex to be known as The 

Movies I-II-III. The new three-plex will 

feature an overall seating capacity of 1,150 

says. 

West Hartford's deputy mayor Lachlin 

McLean, an insurance executive, has been 

corresponding with Taubman to see if such 

a project could indeed be implemented. 

McLean has remarked that it would be 

novel if a developer would realize the degree 

of traffic congestion that is caused by 

The MODERN THEATR SECTION

.VWV'^Î 

\^M 

Projection and Sound 

Electrical Apparatus, Wiring Are Vital 

Elements in 

By WESLEY TROUT 

ti FCTRicAi. Equipment and Devices 

play a very important part in the oper- 

^HH^Hq^^HM| ation of a motion pic- 

^^^^^^^^H turc theatre. The 

^^^ ^^H proper maintenance 

- 

^^Hl ^^ ''^'^ equipment is 

' 

^^^R|^r^ of utmost importance. 

^^^Hg^^ Î^M Electrical equipment 

^^^JkY'' ^^H common to theatres 

^^^^Hj^pt^^^l includes motors, re- 

^^^^Î^K^^H lays, 

auto- 

^^^^^^n^^^l mation 

H^^HH^m amplifiers, 

.„ , ^ heads, switches, 

Wesley Trout 

switchboards, circuit 

breakers and electrical changeovers, etc. 

Wiring should always be installed in conduit 

with careful attention not to overload 

the wires. Too often we find electrical devices 

connected to a circuit that is already 

carrying a capacity load. It is wise to install 

wires with sufficient capacity to easily handle 

projector motors, rewind motors, projection 

room lights, etc. A separate circuit 

should be installed for current to the sound 

system. It is always best to use a circuit that 

does not have any other electrical apparatus 

on it for the sound system. 

Of course, wiring of the projection room 

and theatre must be approved by the local 

authorities before it is used. For safety sake, 

all electrical apparatus and components used 

in the projection room should bear the 

end "Approved by the Underwriters." All 

electrical devices and equipment must be 

wired and installed in accordance with the 

safety requirements of the national and local 

codes. Fuses or circuit breakers must be of 

the correct size and capacity in order to 

protect the equipment and insure safety in 

the projection room and theatre. 

Power supplied to theatres is alternating 

current; it may be ac in a single circuit for 

either 120 or 220 volts, or it may be twophase 

or three-phase through a three-wire 

system. 

Alternating current is supplied by power 

the Operation of a Theatre 

companies in most every town or city because 

it can be changed to any desired 

voltages via transformer and can be transmitted 

a long distance from power plants 

via high voltages, then "stepped" down by 

transformers to supply the desired voltages 

for lights, motors and electronic equipment. 

Copper wire is used because it does not 

deteriorate greatly if not subjected to an 

overload. It will last many years, but excessive 

current beyond its rated capacity 

will gradually break it down and cause the 

wire to become brittle, setting up unwanted 

resistance. 

Commercial copper wires are of two 

types, solid and stranded. The stranded 

type of wire should be used where flexibility 

is needed, being less likely to break when 

bent or twisted and used in tight places to 

make a bend. Stranded wire should be used 

in lamphouses using arc lamps and covered 

with asbestoes covering. Solid-type wire is 

used wherever long runs are made and installation 

is a permanent one. 

When splicing wires together or fastening 

them to switch posts, the important point 

is to get all the insulation off, so that wire 


io^^sl7^3l4Q:

consider! 

If 

you were building a film 

device for outer space 

exploration 

OR designing equipment to 

record data underseas 

If 

you were manufacturing fine 

sound recording equipment 

OR evolving new data processing 

equipment 

If 

you were building hi-speed 

cameras 

OR were called upon to build 

special projection equipment -- 

If 

you required critical film 

control devices— 

you'd call on LaVezzI 

for the necessary sprockets 

and other high precision 

machine parts! 

The same expertise, high quality 

machining, careful handling goes 

Into production of parts for 

your projector! 

Illustrated above are various types of electrical switches used in the projection room. 

Fig. 25 is a spring-oriented, enclosed, single-throw, triple-bladed switch. It has an 

insidated external handle which works on the switch blades through a strong spring, 

opening and closing the circuit very quickly to prevent arcing over. Fig. 26 is a rotary 

switch. It may have one or several blades and may be single, double or midtipie-throw. 

Fig. 27 illustrates a toggle switch, double-pole, single-throw. Fig. 28 is a four-pole, 

double-throw toggle switch, used in many systems for switching sound over. Figs. 29 arui 

30 are rotary switches. 

PROJECTION AND SOUND 

Continued from page 13 

is entirely clean and shiny. The wire must 

make good electrical contact, or it will heat 

up and damage the insulation and set up a 

very high resistance to the current, causing 

low voltage. 

Mere splicing of two wires seldom makes 

a permanent electrical connection. It will do 

in emergency situations, but, in time, will 

come apart. It is best to make a new splice 

and solder it for a permanent connection. 

Soldering is a special form of welding. Use 

an electrical soldering iron and very thoroughly 

heat the joint so that the solder will 

melt into the splice, but don't use any more 

solder than is necessary to make the splice. 

Use paste or liquid solder in a can, or 

liquid paste or powder carried inside a hollow 

wire of solder metal. (Be sure the tip of 

your soldering iron is properly "tinned" so 

that the solder will adhere to the point you 

are soldering.) 

When you have made a good splice and 

have propwrly soldered it, suitable insulation 

must be restored. This is done by using 

electrician's insulating tape. We have used 

several kinds, but find plastic tape does a 

better job and will last longer. 

Safety regulations require that all electrical 

wiring must be protected by conduit. 

Sizes of conduit ranges in diameter from 

one-half inch up to almost any size required. 

Just in case you may want to install 

another circuit in the conduit at some future 

time, it is desirable to install oversize conduit. 

Installation: Comers and bends can 

easily be negotiated either by bending (use 

proper tool for bending) the conduit or by 

use of suitable fittings. Fittings are also used 

at points where it is desired to have circuits 

enter or leave the conduit. 

In some cases, it is necessary to use special 

connectors which grip the smooth outer 

Specify LaVezzi parts whenever 

buying parts or repair work on your 

projection equipment. 

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surface of the conduit. Some fittings are 

attached to the conduit by means of screw 

threads, but in many installations, the connectors 

grip the smoother outer surface of 

the conduit. Various types of fittings are, 

of course, obtainable to use in wiring theatres 

and projection rooms. 

The greater part of all electrical power 

consumed in the projection room is consumed 

by the projection lamps and, of 

course, the rectifiers and generator that 

furnish the dc current for the lamps. One 

should be very careful in the selection of 

lamps. They should give adequate light output, 

but should be adjusted so that no more 

current is used than is absolutely necessary 

for producing a perfectly illuminated screen 

image. Moreover, the selection of the rectifier 

should be done with care so that it will 

deliver the right amount of current at a 

saving in power consumption. Most highquality 

rectifiers are about 80 to 90-percent 

efficient. Rectifiers are more economical in 

operation than a motor-generator set; there 

are no moving parts to wear out and replace. 

This is a saving over a generator set. 

Wires Must Be Large Enough 

Wires to the projection room must be 

large enough to carry the current without 

developing unnecessary resistance (voltage 

drop), which, of course, means waste of 

current. It is much more economical and 

more efficient to install wires larger than 

the underwriters call for. The saving in current 

consumption will be much greater than 

the initial cost of the larger wires. Moreover, 

should you install some additional 

electrical equipment in the projection room 

at a future date, you will be able to do so, 

and the larger wires will safely carry the 

load without having to install another circuit. 

You must, of course, follow the city 

and state wiring codes in all 

cases. 

There are many types of switches, and it 

is important that the right type is installed 

in the theatre and projection room. Some 

are known as "square D," single and doublethrow 

knife types. Some types of switches 

are spring operated in order to meet with 

safety codes for certain types of service; 

there are snap-typie switches for lights, 

top of the switch where the power supply 

enters. This is for the protection of the 

equipment, especially power switches. Always 

make sure the fuses are of the right 

type and capacity for the equipment. Theatre 

lighting, small motors and electrical 

devices are protected by circuit breakers at 

the switchboard in place of regular fuses 

in most all new installations. 

Check Knife-Type Switches Frequently 

It is good maintenance for you to make 

frequent checks on ihc operation of the 

knife-type .switches to make sure that ihcy 

make good contact when they're closed and 

that all the wire connections are tight and 

not corroded. In time, the blades get rough 

or burnt and should be cleaned so they will 

make good electrical contact. Lugs should 

be used for making connections to the 

switch posts. 

Most every theatre has a switchboard 

containing a number of switches and circuits 

for lights and motors. They are fused 

or have circuit breakers. Heavy wires run 

vertically down in the center of the panels 

and carry the current to the switches. Some 

of the older types of switchboards have bus 

bars that carry the current to the switches. 

Switchboards arc always mounted in heavyduty 

metal boxes and are enclosed with 

metal doors. If fuses are used, a supply 

should be kept in a handy place for emergency 

use so that there will be no unnecessary 

delay in finding an extra fuse if one 

should blow. 

Most modern theatres now have auditorium 

lights on dimmers. You can now obtain 

smaller dimmers that will handle the 

lights and can be controlled from the projection 

room either by the projectionist or 

by automation. Dimmers do not require any 

special maintenance, but be sure and use 


Coming July 29: 

Modern Theatre Buyer's Directory 

BOXOFFICE-MODERN THEATRE 

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motors, etc. Large switches should be installed 

so that when they are not closed the 

switch will drop downward. Of course, for 

safety, the type of switches installed must be 

the type designed by the city and state 

electrical codes. 

Fuses should always be installed at the 

WALL DRAPERY SYSTEM 

FOR MORE 

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described in this issue of 

MODERN THEATRE, send 

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handy postage-paid Readers' 

Service Bureau coupon on 

page 24. 

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PROJECTION AND SOUND 


the best type, one that is large enough to 

easily carry the load. When ordering a replacement, 

send the size, serial number and 

the number of lights and wattage they burn. 

Using dimmers makes a nice screen presentation 

if you will start dimming the lights 

as the curtain opens. At the end of the program, 

the lights should be raised slowly 

until they reach full brightness. 

Curtain Control Box 

Most modern theatres have a traveller 

curtain to cover the screen during the time 

the theatre is closed. It is used during the 

opening and closing of the program. To 

make sure the curtain will open and close 

smoothly, check the cables and curtain control 

box at least once a month. The curtain 

control box—with its gears and cable drum 

—may need oiling. Check the cables and 

make sure they are not too loose, and check 

to see if the curtain closes completely and 

opens up okay. Motors do not require any 

special oihng because they are generally 

equipped with sealed-in lubrication. Some of 

the older-model motors do have to be oiled 

about every 30-60 days, but just use a small 

amount in the oil cup and wipe off any 

surplus oil. Occasionally check the curtain 

control frame to see if it is bolted down 

tight to the floor. Sometimes vibration works 

it loose. 

We recommend that rectifiers be threephase 

for economy in operation. Singlephase 

cost quite a little more to operate. An 

electrician should always be employed to 

run the wiring into the projection room. An 

experienced projectionist can finish wiring 

to the terminals on the rectifiers and from 

the switch into the lamphouse. Knockouts 

are provided in the rear panel of the rectifiers 

for conduit for the power wires. In 

most installations, relays are used for turning 

on power for rectifier operation or for 

motor-generator sets. Manufacturers furnish 

wiring diagrams for wiring various types of 

carbon arc or xenon lamps. Be sure and 

follow the manufacturers' recommendations, 

and you should not have any trouble installing 

equipment. 

Most Rectifiers 

Are Adjustable 

In most installations, No. 6 wire will be 

sufficient in capacity for the power line to 

the equipment. Try to make the wire runs 

as short as possible and cut down resistance 

and expense in long wire runs. We recommend 

using lugs on electrical connections. 

They make a firm, neat, electrical connection. 

The current can be adjusted in most 

modern types of rectifiers. The primary circuit 

of the rectifier is provided with several 

taps to adjust the rectifier to three-phase or 

single-phase power-line voltage. Local power 

companies will be glad to supply the information 

concerning the line voltage supplied 

to your theatre. AC power supply is generally 

60 cycles. 

Motor-generator sets require very little 

maintenance other than lubrication and 

keeping the commutator clean and the 

brushes properly set to fit the curve of the 

commutator. Use the type of brushes recommended 

by the manufacturer. The wrong 

Pat. No. 3-661-337 

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type of brushes can cause trouble and sometimes 

damage the commutator. Make sure 

the brushes are the right length and that 

they're not sticking in their brush holders. 

Brushes must make good contact in order 

to furnish the proper amount of current. 

There should be just enough tension on the 

brushes to make good contact. 

The cause of bearing troubles in generators 

can generally be traced to insufficient 

oiling or greasing. Check the bearings at 

least every 60 days for lubrication. Do not, 

on the other hand, flood the bearings with 

oil, as the oil .simply runs out and may run 

into the machine windings and cause damage 

to the coil or get on the commutator. 

Sparking May 'Pif the Commutatoi 

Sparking at the commutator, due to any 

cause, may "pit" the commutator, resulting 

in increased sparking and further pitting, an 

endless circle which may ultimately require 

removing the rotor from the machine and 

having the commutator turned down on a 

lathe. This requires the services of a good 

motor repairman. In many cases, it is possible 

to use sandpaper in time and defer 

this expense and trouble, but be sure and 

thoroughly clean off all the foreign matter 

after using sandpaper on the commutator 

allow the motor-generator set to run while 

you hold the sandpaper on the commutator 

surface. Use a very fine grade of sandpaper. 

It is adviseable to remove the brushes while 

using the sandpaper. Sandpaper should not 

be used any more frequently than necessity 

requires, of course. 

Ballast rheostats should be installed in or 

near the projection room. They tend to get 

pretty warm, so they should be mounted so 

plenty of ventilation will flow through them. 

The motor starter should be installed in 

the projection room or as near to the motor 

as possible. Most installations have an automatic 

starter controlled by a starter button 

and relay. All you have to do is push the 

starter button. Voltage and amperage meters 

should always be installed in the projection 

room where the projectionist can keep an 

eye on them and regulate the amperes as 

required. 

Keep in mind that electrical power is 

measured in watts. It is not amperage alone 

nor voltage alone, but both. 

When both the resistance and voltage are 

known, the amperage can be found since it 

will always be the current which that particular 

voltage will drive through that resistance, 

the formula for finding the current 

value being I=E/R. This is known as Ohm's 

Law. 

Motor Maintenance 

As we mentioned earlier, projector motors 

require very little maintenance except 

lubrication. Most modem types of motors 

have sealed-in lubrication and ball bearings. 

The "synchrous" motors are used to 

operate projectors. They are induction 

motors of special design in which the rotor 

does not lag behind the revolving field but 

remains in accurate step with it, resulting 

in a constant speed. 

OlJer types of electric motors require 

oiling at least once a month, depending on 

the number of hours they run during the 

day. A\] motors should be kept as clean as 

possible. This will add to the life ol the 

motor and cut down on repair bills. 

Safety regulations in most towns and 

cities require that conduit, switch boxes, 

casings of electrical machinery and other 

metal objects associated with the projection 

room's electrical equipment be thoroughly 

grounded by using a water pipe for grounding 

and medium or heavy gauge wire, 

using 

a regular ground clamp for a good electrical 

connection. Keep in mind that good grounds 

sometimes, with the passage of time, will 

deteriorate into poor grounds through corrosion 

of pipe joints. Therefore, it is important 

that you make a check on the 

ground connections about every six months 

to see if they are okay and are making a 

good connection. 

In installing the main projection room 

circuit and circuits feeding the projector, 

lights rewind motor and sound equipment, 

be sure and make ample allowance for additional 

increases in current consumption in 

case you add some new equipment. 

As a precautioning measure, let me suggest 

that you avoid using an extension cord 

except for a work light or soldering iron. 

Every exhibitor and projectionist concerned 

with the installation of electrical apparatus 

should give very serious and earnest 

consideration to the subject of wiring and 

know how to figure correct wire sizes, fuses 

and switches. 

Conrad-Hanovia Joins Ranks 

Of Theatre Equipment Ass'n 

C'anrad-H.Hnn'ia, Inc., Newark, N.J., a 

leading manufacturer of vertical and horizontal 

xenon projection bulbs, has been admitted 

to membership in the Theatre Equipment 

Ass'n, according to an announcement 

made by TEA at its recent annual conference 

in Williamsburg, Va. 

In another Canrad-Hanovia development, 

Len Perre, marketing manager for the company, 

announced at the TEA convention 

Barry DuRon has been appointed theatre 

that 

equipment sales manager for Canradthat 

Hanovia. DuRon will be responsible for 

coordinating sales to a nationwide network 

of theatre supply dealers who carry Canrad- 

Hanovia products. 

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mttee 

NAC Directors, Officers, Chairmen NAC Northeast Region 

Gather for Mid-Year Board Meeting 

- 

Officers, dini U" chairman of the Natioiuil Awn of Concessionaires 

met for two days iccuntlx iit Chicago for the association's annual mid-year board 

meeting. Seated, left to right, aie Harold F. Chester, president; CUfford Lorbeck, 

vice-president; A iigie J. Schmitt. past pi esident; Larry Blumenthal, director; Sydney 

Spiegel, regional vice-president; Nat Biichman, director; O. "Flip" Follen, director, and 

Henry Cretors, director. Standing, left to right, are Vernon B. Ryles jr., director; 

Virgil Odell, director; Charles A. Winans, executive director; Bert Nathan, past 

president; Welcome I. Weaver, treasurer; Julian Lefkowitz, past president; Jim Coleman, 

regional vice-president; Ron Hodgkinson, vice-president; Andrew S. Berwick, 

chairman of the board; Warren Young, director; Frank M. O'Brien, director; S. Charles 

Bennett jr., vice-president; Charles L. Sweeney, director; Phillip S. Tomber, regional 

vice-president; H. E. Chrisman, chairman of the by-laws committee; John L. 

Burlington, director; J. C. Evans, director; Perry Lowe, chairman of the special services 

committee, and Richard Grossman, director. (Not pictured: Arthur Vogel, director). 

Twenty-eight directors, officers — both 

past and present—and committee chairmen 

of the National Ass'n of Concessionaires 

recently concluded two days of meetings at 

the Ambassador East Hotel in Chicago. 

The occasion was the association's annual 

mid-year board meeting. 

NAC President Harold F. Chesler of 

Theatre Candy Distributing Co., Salt Lake 

City, Utah, expressed great pleasure at the 

many constructive actions taken by the 

board and paid special tribute to retired 

NAC executive director Louis L. Abramson. 

Speaking for the entire organization, Chesler 

expressed NAC's sincere appreciation 

for the seemingly tireless devotion, endless 

loyalty and hard work that Abramson has 

given the association during the past 12 

years. 

Charles A. Winans was appointed to 

fill 

the vacancy created in the executive director-secretary's 

office by Abramson's retirement. 

Winans also was named co-director 

and tradeshow administrator of the Motion 

Picture Theatre Equipment and Concessions 

Industries tradeshow, which will be held 

October 7-10 in Atlanta, Ga. 

The board heard reports from regional 

vice-presidents on recent regional conventions 

held in Kansas City, Mo., in March, 

Toronto, Ont., in April, and Atlantic City, 

N.J.. in May and listened to reports regarding 

future regional meetings, including a 

Southwest bi-regional convention scheduled 

for Tuesday (23) through Thursday (25) in 

New Orleans, La., the Canadian regional 

meeting set for next April in Toronto in 

conjunction with the Canadian Restaurant 

Ass'n, one in the Midwest next spring or 

summer and the Northwest regional convention 

scheduled for fall 1975 in Portland, 

Ore. 

Also high on the board's agenda was a 

report made by Perry Lowe, Theatre Management 

Services, Boston, Mass., chairman 

of the NAC special services committee, on 

the market survey that NAC plans to undertake 

this summer. The survey will cover a 

broad number of concessions facilities. The 

initial mailing is scheduled for sometime 

this month. 

Henry Cretors, Cretors & Co., Chicago, 

National NAC membership chairman, re- 


Holds Annual Conclave 

The Northeast region of the National 

Ass'n of Concessionaires held its annual 

convention in mid-May at the Sheraton- 

Deauville Hotel in Atlantic City, N.J. 

Convention delegates were greeted on the 

first full-day of business by NAC president 

Harold F. Chesler, who expressed optimism 

about his year "even with the rising prices 

we are experiencing." Chesler told the delegates 

that NAC is facing many problems 

this year, but the business is there, and 

the association needs to use its brainpower 

to receive the profits it is seeking. 

FDA Works For the Concessionaire 

The opening business session was moderated 

by NAC past president Julian Lefkowitz, 

L & L Concession Co.. Troy, Mich., 

who introduced Jerry Mulnick of the Food 

and Drug Administration, Eastern region. 

Speaking on the subject "How the Food 

and Drug Administration Works for You," 

Mulnick explained that as an inspector he 

is responsible for inspecting facilities of 

manufacturers, warehouses, pre-packers and 

distributors who handle drugs, food and 

cosmetics. He pointed out that an inspection 

is usually never announced in advance and 

may vary from a couple of hours to two or 

three weeks, depending on the circumstances. 

If a food product is found to be contaminated, 

a FDA marshal is called in to make 

a seizure, Mulnick said. The FDA does not 

have to find filth in food for a company to 

be in violation. Inspectors are not solely 

concerned with finding filthy food, but 

rather to make sure that plants producing 

food are sanitary. 

Candy Industry Has Problems Too 

Charles L. Leff. sales director, wholesale 

division of M&M/Mars, Chicago, addressed 

convention delegates on the subject "The 

Candy Industry Has Its Problems Too." 

"Over four billion pounds of confectionery 

products were consumed in the United 

States in 1972," Leff said. "During that 

year, approximately 80 different agricultural 

products were used, including: 1.4 billion 

pounds of sugar, 1 billion pounds of milk, 

43.5 million bushels of corn, 80 million 

eggs, 270 million pounds of nutmeats, 490 

million pounds of cocoa and chocolate 

products, 78 million pounds of butter, 33 

million pounds of coconut meat and 25 

million pounds of fruit products." 

Leff explained that the primary problem 

facing the confectionery industry today is 

the price increases that are occurring with 

these raw materials. 

Leslie M. Weltchek, vice-president of 

18 The MODERN THEATRE SECTION

Dictograph Sentinel 4 Surveillance Systems, 

Florham Park, N.J., addressed the convention 

on internal theft and gave a demonstration 

using a wide-angle security camera. 

"I believe in the deterrent concept," 

Weitchek said, "which is stopping employees 

from thievery before it happens by using 

surveillance equipment." He e.xplained that 

a two-camera set-up is better for scanning 

purposes than one camera because you can 

eliminate various blind spots while scanning. 

Weitchek cautioned delegates, however, that 

"no matter how elaborate a system you may 

use, it is only good if you have someone to 

monitor the cameras." 

Angelo Fortuna, director of manpower 

and organization development for ARA 

Services, Philadelphia, offered his views on 

the subject "Manpower Training." "Management 

is the most complex task in the world." 

Fortuna said. Discussing the roles of motivation 

and stimulus in relationship to management, 

he told delegates, "In the presence 

of certain stimuli you can associate certain 

responses if they are reinforced. You are 

able to increase what will happen (probability) 

if you use rewards." Fortuna cited three 

sets of social 

needs which every worker has: 

1) the need for achievement (accomplishing): 

2) the need for power (attaining), and 3) the 

need for affiliation. The top executives of a 

company or corporation are individuals who 

constantly strive to meet these social needs, 

Fortuna said. 

Delegates and their wives and husbands 

were treated to a colorful Hawaiian luau 

East Coast style—on the final evening of 

the convention. 

Mid-Year Meeting 


ported on membership procurement and the 

importance of regional meetings, which play 

a major role in membership recruitment. 

NAC exhibit chairman Larry Blumenthal, 

Flavo-Rite Foods. Inc.. New York City, 

told board members that tradeshow booth 

sales were up over last year's figures and 

that he was optimistic about the many 

additional prospects who were indicating 

a strong interest in this year's show in 

Atlanta. 

Clifford D. Lorbeck of Supurdisplay/ 

Server Sales, Inc., Milwaukee, NAC longrange 

planning committee chairman, delivered 

a report to the board concerning the 

long-term goals of NAC. In his report, Lorbeck 

asked NAC president Harold Chesler 

to appoint a committee of qualified members 

to develop and present programs to 

any group involved in the food industry. 

Bert Nathan, Courtesy Associates Ltd.. 

Dayside, N.Y., NAC general convention 

chairman, reported that NAC once again 

will hold its own cocktail reception and 

banquet on the concluding night of the 

national convention. Nathan cited the success 

the association experienced with last 

year's cocktail party and banquet as the 

chief reason for continuing the idea again 

this year. This year, special emphasis is 

being placed on ladies' convention activities 

and the celebration of NAC's 30th anniversary. 

CRETORS 

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PR 32 E6 (electric) 

Capacity: 32-oz. (Also 

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Dimensions: 72" long 

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Gas Model: Bottled 

or natural gas 

Electric Model Voltage: 

115/208 or 115/230 

Crctors President 

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an 

i. 

^ 

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Cretors President pops over 600 bags of 

delicious, piping hot popcorn every hour. Sell it for 

15C a box, and in just an hour you'll have over 

$90 in the cash register. And Cretors President 

is so durable, so well-built that you can 

expect that kind of output hour 

after hour, year after year. 

The President features a stainless steel interior and is 

set in an extruded aluminum frame with dramatic front and 

side panels. (You can even order formica to match or contrast 

your existing counter at a small additional charge.) 

Cretors unique Cornditioner, push-button seasoning 

pump and finger tip controls combine to make the President 

ideal for any high-traffic, high-volume operation. 

Cretors President is quite a machine when you think 

about it. It's a $90 an hour opportunity. And it makes your 

concession look like a million. 

Cretors is also your headquarters for Popcorn 

Warmers, Cotton Candy and Caramelcorn Machines 

and Accessories. 

Send for complete information about the 

Cretors line and the name and address of your nearby 

Cretors Distributor. 

CRETORS 

27 Popcorn Building 

Nashville, Tennessee 37202 

Factory: Chicago, Illinois 

Cretors is Popcorn 

(and has been since 1885.) 

BOXOFHCE :: July 8, 1974

61 Firms Have Reserved Booth Space 

For 74 NAC-NATO-TEA Tradeshow 

Sixty-one equipment manufacturers and 

suppliers serving the concessions-fast foodtheatre 

industries have reserved booth 

space at the 1974 Motion Picture Theatre 

Equipment and Concessions Industries tradeshow 

to be held October 7-10 at the Marriott 

Hotel in Atlanta, Ga., it was announced 

by NAC exhibit chairman Larry Blumenthal, 

president of Flavo-Rite Foods, Inc. New 

York City. The tradeshow is held annually 

in concurrence with the conventions of the 

National Ass'n of Concessionaires (N.'KC). 

the National Ass'n of Theatre Owners 

(NATO) and the Theatre Equipment Ass'n 

( TEA). The theme of this year's tradeshow 

is "Score in '74." 

"We anticipate a sellout of booths," 

Blumenthal said, "and may have to set up 

additional booths for exhibiting firms." 

According to Blumenthal, the companies 

that have reserved space at this year's show 

represent a veritable "Who's Who" among 

concessions and theatre equipment; candy 

and confectionery products, syrups and beverage 

dispensing; specialty food distributors; 

popcorn machines and popcorn products, 

food-preparation equipment, cups, bags and 

packaging materials; food-candy, beverage 

and cigarette vending equipment; film 

trailers, 

plus other products and services. 

Exhibiting firms that have reserved space 

to date at this year's tradeshow are: 

Alto-Shaam, Inc.; American Seating Co.; 

Anderson Clayton Foods; Bagcraft Corp. of 

America; Ballantyne of Omaha, Inc.; Bennett 

Sales Co.; Bevelite-Adler; Blevins Popcorn 

Co., Inc.; Century Projector Corp.; 

Christie Electric Corp.; J. G. Clark Co.; 

Coca-Cola USA; Continental Can Co., Inc.; 

Cretors & Co.; Crush International, Inc.; 

Curtiss Candy Co., Div. of Standard Brands, 

Inc.; Dolby Laboratories, Inc.; Dr Pepper 

Co.; Drive-In Theatre Manufacturing Co.; 

Durkee Food Service Group/ SCM Corp.; 

Eprad, Inc.; Filmack Trailer Co.; Flavo- 

Rite Foods, Inc.; General Register Co.; 

Globe Ticket Co. 

Gold Medal Products Co.; Griggs Equipment, 

Inc.; Henry Heide, Inc.; Hershey 

Foods Corp.; Heywood-Wakefield Co.; Irwin 

Seating Co.; J & J Snack Food Corp.; 

Jet Spray Corp.; Kinotone Inc.; Lever 

Brothers Co.; M & M/Mars; Manley, Inc.; 

Massey Seating Company, Inc.; National 

Advertising Co. (Wagner), 3M Co.; National 

Screen Service Corp.; National Theatre 

Supply Co.; Odell Concession Specialties 

Co.; Optical Radiation Corp.; Pace Dairy 

Foods Co.; Pepsi-Cola Co.; Plastigraphic 

Signs Inc. & Profeco Inc.; Proctor Distributing, 

Inc.; Butler Fixture & Mfg. Co.; Promotional 

Packaging Co., Inc.; Schneider Corp. 

of America; The Seven-Up Co.; The Smithfield 

Ham & Products Co., Inc.; Soundfold, 

Inc. 

Standard Box Co.; Star Mfg. Co.; Stein 

Woodcraft Corp.; Strong Electric Division/ 

Holophane Co., Inc.; Supurdisplay/ Server 

Sales, Inc.; Sweetheart Cup Division, Maryland 

Cup Corp.; Theatre Equipment Co.; 

The "Vendo Co., and Winchester Carton 

Corp. 

Members of the NAC exhibit committee, 

in addition to Blumenthal, include: S. 

Charles Bennett jr.. The Macke Co., Cheverly, 

Md.; Nat Buchman, Theatre Merchandising 

Corp., Boston, Mass.; John L. Burlington, 

The Vendo Co., Kansas City, Mo.; 

Alex Castoldi, Redstone Theatres, Boston, 

Mass.; Jim Coleman, Blevins Popcorn Co., 

Inc., Nashville, Tenn.; Paul Mezzy, Ogden 

Foods Co., Philadelphia, Pa.; Arthur Sarnow, 

Arthur Sarnow Candy Co., Mineola. 

N.Y.; Augie J. Schmitt, Houston Popcorn 

& Supply Co., Houston, Texas; Melvin H. 

Siegel, ARASERV, Inc., Philadelphia, Pa.; 

Joseph St. Thomas, Wometco Enterprises, 

Inc., Miami, Fla., and Phillip S. Tomber, 

C. R. Frank Popcorn & Supply Co., St. 

Louis, Mo. 

Members of the TEA exhibit committee 

are: Larry W. Davee, Century Projector 

Corp., New York, N.Y.; Dan Miller, Optical 

Radiation Corp., Azusa, Calif., and 

Richard Strauss, Bevelite-Adler, Gardena, 

Calif. 

For more information about products 

described in this issue, use the handy 

Readers' Service Bureau Coupon and the 

convenient alphabetical and condensed 

index of products on pages 23 and 24 in 

this issue of The Modern Theatre. 

BUTTERCUP 

BUTTERCUP 

BUTTERCUP 

BUTTERCUP 

4 Great Sizes/ 

BUTTERCUP— leakproof . . . waxfree with Vita-Glaze* 

—the Name Brand your customers ask for. 

BUTTERCUP— In 4 sizes, custom created to increase 

your butter popcorn sales. 

BUTTERCUP- imitated but never duplicated—the 

original buttered popcorn container ... write for 

NEW BUTTERCUP brochure. 

»Vila.Glaze-new paper coaling developed for exclusive use on BUTTERCUP. 

1103 NORTH MAYFAIIi ROAD 

MitWAUXEt, 

WISCONSIN 5322B 


NEW 

ISJULSUULSLBJUULSLSLSULSLSI^ 

EQUIPMENT 

and 

DEVELOPMENTS 

(TffTrrTBirsTSTnsTrBTnnnnrsTrsTnrs'insinr 

New Drink Dispenser Reported to Be 

Industry's Narrowest, Most Compact 

Jet Spray Corp.. W;illham. Mass., maniifaL-tiircrs 

of visual-display beverage dispcns- 

and most compact five-gallon beverage dispenser 

in the food-service field. 

Measuring only 7% inches wide .\ 19 

inches deep x 26% inches high, the new 

unit, called JETBANK", enables the operator 

to save needed counter space. 

The result of over two decades of beverage 

merchandising know-how. the JET- 

BANK 5' dispenser incorporates concise design 

and advanced engineering. The fan 

blade and spray assembly are driven by just 

one motor. Simplicity of service is another 

hallmark of this newest addition to the Jcl 

Spray family. By removing one screw on 

the side panels and two screws on the front 

panel, the operator can gain easy access to 

the interior of the unit. 

The new beverage dispenser comes with 

a modern silver and blue cabinet and a 

transparent, unbreakable bowl that has 

molded gallon and liter markings and fits 

ii~to any food-service operation. 

-N 

ers. hot chocolate dispensers and other foodservice 

equipment, has developed what company 

officials believe to be the narrowest 

XeTRON Products Introduces XeKLEEN, 

New Reflector, Lens, Porthole Cleaner 

.XeTRON Products Division of Carbons. 

Inc.. Cedar Knolls. N.J., has introduced 

XeKLEEN, a new reflector, lens and porthole 

cleaner. 

XeKLEEN, a new companion product to 

XeKOTE film lubricant, has been thoroughly 

tested on front-surface cold and silver 

reflectors, rear-surface reflectors, coated 

metal reflectors, lenses, and optical and 

XeTRON porthole glass. While leaving no 

effect on any tested optical surface, 

XeKLEEN easily removes grease, oil, dirt, 

carbon deposits and fingerprints. 

XeKLEEN is now available from all 

XeTRON products dealers. 

Rocking Chair Comfort 

Massey answers your 

seating problems with its 

big, luxurious oversized 

Astro-Rocker featuring 

three foam-pillar back 

supports and full depth 

foam cushion seat and 

back. Cradle your deepseated 

worries away with 

the new Massey Astro- 

Rocker. Your customers 

will love you. Also available, 

stationary 

Astro-Lounger. 

You're always sitting pretty with 

fflassey 

seating co.^ 

NASHVILLE. TENNESSEE 3720B 

Tufcold 

Rsflsctors 

Aperture and lens heat reduced. First 

surface Dichroic Reflectors witti two 

year coating guarantee, project more 

llgtit because it is reflected from the 

front surface, without passing through 

the glass. 

Strong also produces silvered reflectors 

for all makes of lamps and is 

able to supply reflectors for many 

discontinued lamp models. 

STRONG ELECTRIC/ 

Holophane Division 

Phone (419) 248-3741 

11 City Park Avenue 

• Toledo, Ohio 43697 

A JOHNS-MANVILLE COMPANY 


Twin Marks New Era 

• ROLL AND FOLDED MACHINE » 

_ Correct in every particular _ 

* In Brownsville^ Texas 

• TICKET PRINTERS SINCE 189B 

WELDON, WILLIAMS & LICK 

PS^L FREE 

INFORAAATION 

on the 

35MM 

Film 

System 

and 

CARD 

Transpor 

GUARANTEED AUTOMOBILE 

RECORDING 8. DETECTION 

Write, Wire or Phone 

Your Dealer, or 

DRivE-IN'2^.2^ 

I Sth St. Kansas City. Kansas 66101 913/321-3978 

By VIABLE GUINAN 

When ABC Interstate Theatres opened its 

sparkling new Cinema Twin in the Noilh 

Park Plaza Shopping Center in Brownsville, 

Texas, in early May, it marked the beginning 

of one era for the circuit and the end 

of another. As the Cinema Twin made its 

debut, the circuit shuttered its famous 

Brownsville Majestic Theatre, an entertainment 

mecca of the borderland since August 

17. 1949. 

All of the week marking the meeting of 

the two Interstate eras, the old and the new, 

each symbolized by a remarkable theatre, 

nostalgia f)ervaded the Brownsville-Matamoras 

region as inhabitants prepared to bid 

the Majestic "adios." 

The Majestic's premiere in downtown 

Brownsville nearly 25 years ago was a carnival 

of fun featuring the high school band, 

the American Legion Drum and Bugle 

Corps., a panorama of animated lights, 

street dancing and on-the-spot radio broadcasts. 

During the intervening years, the Brownsville 

Majestic has been known as "the 

friendly theatre ... the theatre of distinction." 

Many present-day Brownsville adults 

spent happy hours as children at the sf)ecial 

Saturday morning shows—and now their 

children have been enjoying the Majestic. 

But the new thing in indoor theatre construction 

is the complex—two, three, four, 

even six or eight screens under a single roof. 

So the Majestic yields as Brownsville's entertainment 

center to ABC's glittering new 

two-screen theatre, located conveniently in 

the center of the shopping center and office 

complex built on 13 attractively landscaped 

acres by Fausto Y. Turria and Mrs. Marion 

Y. Smith. 

Bridging the two ABC Interstate eras in 

Brownsville are two Majestic staffers who 

were saluted for meritorious service at the 

opening ceremonies for the new Cinema 

twin. Carme Abete was cashier when the 

Majestic opened and now is assistant manager 

of the Cinema Twin: Raul Davila was 

chief projectionist when the Majestic 

opened in the summer of 1949 and now is 

in charge of the two projection booths at 

the new ABC dualer. 

Irwin Has $1 Million Day 

Irwin Seating Co., Grand Rapids, Mich., 

a leading manufacturer of theatre, auditorium 

and stadium seating, has reported that 

three major orders totaling nearly $1 million 

were received in a single day last month. 

David E. Powers, general sales manager 

for the seating company, said the orders 

were for 2,700 theatre chairs for the Orpheum 

Theatre in Omaha, Neb.; 2,900 

opera chairs for the Henry and Edsel Ford 

Auditorium in Detroit, Mich., and 17,000 

theatre chairs for the Army-Air Force 

Motion Picture Service. 

Sign 

Products 

LEADERS IN CHANGEABLE PLASTIC LETTERS 

Finest quality changeable 

plastic letters. Stainless 

.steel clips fit standard 

7" o.c. tracks. 

Samples on request. Prompt 

delivery. Freight allowance. 

RED, BLACK, GREEN OR BLUE 

%^-l- 

SIGN p., 

1319 West 

Los Angeles, Ca. 90015 

Area code 213-747-6546 

Products Div. 

CARBONS, Inc. 

10 Saddle Road 

Cedar Knolls, N.J. 

Pioneers of the Total Booth Concept 

jfenon Lighj,-, 

TSfS'^kn. 

DIMMERS 

22 The MODERN THEATRE SECTION

CONDENSED INDEX OF PRODUCTS 

ACOUSTICAL WALL COVERING 

Econo-PIeal - IS 

Soimdiold, Inc 8 

REELS, PROJECTORS 

Goldberg Bros 

Poge 

SPEAKERS. IN-CAR 

Drive-In Theatre Mlg. Co. 

Pogc 

ADMISSION CONTROL SYSTEMS 

Drive-In Theatre Mfg. Co 22 

REWINDS. AUTOMATIC 

Goldberg Bros 

Kinotone, 

Inc 

TICKETS 

Globe Ticket Co 

Weldon. Williams & Uck 

ATTRACTION BOARDS & LETTERS 

Bevelile-Adler Mlg. Co 6 

National Changeable Letters Div., 

National Devices Co 13 

SCREEN TOWERS, BOXOITICES, CllNOPIES, 

WINGS, FENCE. SPEAKER POSTS 

DSD Theatre Screens, Inc 

Drive-In Theatre Mlg. Co 

WALL COVERING, DECOHATIVE 

Econo-Pleol 

_ 

Soundlold, Inc 

Sign Products 22 

Sign Products 22 

BUTTERCUPS FOR POPCORN 

SupurdisploY/Server Sales. Inc 20 

Selby Industries, Inc 

SEATING, HARDTOPS 

Massey Seating Co. 

XENON LAMPS & POWER SUPPLIES 

Canrad-Hanovia, Inc - 

Christie Electric Corp _ _„ 

Macbeth Sales Corp 

__ 

Optical Radiation Corp _ _... 

BUTTER OIL FOB POPCORN 

Odell Concession Specialties Co. 

Strong Electric/Holophano Div „ 

XeTRON Products Div., Carbons, Inc. 

2.21 

22 

Clip and Mail This Postage-Free Coupon Today 

DRIVE-IN CAR COUNTER 


DRIVE-IN THEATRE DESIGN 



DRIVE-IN THEATRE EQUIPMENT 

Ballantyne of Omaha, Ino 

Bevelite-Adler Mfg. Co 

DSD Theatre Screens, Inc 

Drive-In Theatre Mfg. Co 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services advertised in 

this issue of The Modem Theatre Section or described in the "New Equipment ond Developments" ond 

"Literature" and news poges. Check: The advertisements or the items on which you want more information. 

Then: Fill in your name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of July 8, 1974 

HEATERS, IN-CAR 

Drive-In Theatre Mig. Co. 

Page 

JUNCTION BOXES 


D Ballantyne of Omaha, Inc 

PAINT FOR DRIVE-IN SCREENS 



POPCORN EQUIPMENT & SUPPLIES 

Cretors & Co 

Odell Concession Specialties Co. 

Supurdisplay/Server Sales, Inc. 

PROJECTOR BULBS 

Canrad-Hanovia, Inc, 

Christie Electric Corp. 

Macbeth Sales Corp. 

Optical Radiation Corp. 

Strong Electric/Holophano Div. 

PROJECTOR PARTS 

LoVezzi Machine Works 

PROJECTORS, SYSTEMS 

Ballantyne of Omaha, Inc. 

RECTIFIERS 

Christie Electric Corp 

Strong Electric/Holophane Div. 


out. 

about PEOPLE / and PRODUCT 

New orders booked in the first quarter 

1974 exceeded business of placed during 

the in comparative period 1973 by 58 

per cent. 

Hal Modre. who was with Nation.il Theatre 

Supply in the Dallas area for 40 years, 

was honored recently by the company with 

a retirement cocktail and dinner party m 

Dallas. NTS presented Moore with an inscribed 

Bulova watch in commemoration 

of his long, devoted service to the company. 

George R. Edwards, formerly director 

of franchise development for the international 

division of Pepsico. Inc.. N.Y., parent 

company of Pepsi-Cola, has been named to 

the newly created position of vice-president, 

director of marketing, for Venture Marketing 

Co., a part of the beverage group at 

Heublein, Inc.. Hartford, Conn. In his 

BOXOFFICE-MODERN THEATRE 

new past. Edwards will supervise special 

niarketing programs for ethnic consumer 

groups. 

Canrad-Hanovia. Inc., a leading manufacturer 

of xenon projection bulbs, has 

reported that its first-quarter 1974 earnings 

before taxes totaled $189,900, an increase 

of 49 per cent over the $127,000 in 

earnings before taxes for the same period 

a year ago. 

Net sales for the first three months ot 

1974 reached a new record, totaling $2,547,- 

900, or 33 per cent greater than the $1,- 

918^000 recorded during the corresponding 

quarter in 1973. 

Send me more informathn about the products and articles checked on 

the reverse side of this coupon. 

Theatre or Circuit 

Seoting or Car Copacity.. 

Street 

Eastman Kodak Co. has announced the 

appointment of Leonard F. Coleman as 

regional sales manager, Midwestern region, 

in^the marketing division's motion picture 

and audio-visual markets division of the 

U.S. and Canadian photographic division. 

It was also announced that John M. Mc- 

Donough has been appointed regional sales 

manager. Southwestern region, in the same 

division. 

The National Ass'n of Concessionaires 

will hold a Southwest bi-regional convention 

Tuesday (23) through Thursday (25) at 

the Royal Orleans Hotel in New Orleans, 

La. 

Regional vice-presidents Jim Coleman of 

Blevins Popcorn Co., Nashville, Tenn., and 

Frank G. Liberto of Liberto Specialty Co., 

San Antonio. Texas, serve as co-chairmen 

of the bi-regional meeting. 

The general theme of the convention is 

"Earn More in '74." Speakers representing 

various interests in the food-service field 

will discuss such topics as "Changing Profit 

Formulas"; "How to Prevent Losses by 

Controlling Internal Theft"; "Explanation 

of OH Costs—What to Expect in the 

Future": "How to Attain Maximum Yields 

Through Proper Popper Operations": 

"Profits Made Easy With Cotton Candy"; 

"How Does the Minimum Wage Law Effect 

You?" and "Six Steps to Success." 

City 

State 

Zip Code.. 

j^ Fold along this lino with BOXOFFICE 

, 

Staple or tape closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your feUow exhibitois. 

If you've instaUed new equipment or made other improvements m your 

theatre send us the details-with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.-faster, easier or better-let other showmen in on them. Send 

this materiaJ to: 

^ 

B 

First Class 

^^^ ^^.^^^ 

MODERN THEATRE 

Fold along thi. line with BOXOFFICE address out. Staple or tape 

- [ 

USINESS REPLY ENVELOPE ^ 

PeTmlt No. 874 SeeMon 34.9 PL»« - Kon.o. Ctty. Mo. 

BOXOFFICE-MODERN THEATRE ^= 

825 Van Brunt Blvd. 

Readers who desire copies of the literature 

described below may obtain them by 

using the Readers' Service Bureau coupon 

on pages 23. 24. 

An eight-page illustrated brochure describing 

career opportunities in motion pictures, 

television, photo-science and photoinstructional 

technology has been published 

by the Society of Motion Picture and Television 

Engineers (SMPTE). 

The new brochure, entitled "Careers for 

You." is written for the high school or 

college student whose vocational interests 

lie in the direction of film. TV and allied 

fields. It describes each of the fields with 

explanations of job opportunities available 

and provides information on where jobs 

exist, what salaries to expect and where to 

obtain additional information. A comprehensive 

list of related periodicals is included, 

plus a listing of organizations that could 

provide information in specific areas. 

The brochure was prepared by an 

SMPTE ad hoc committee on vocation guidance 

under the chairmanship of Thomas 

E. Hope. Supervision was provided by 

Herbert E. Farmer, SMPTE vice-president 

for educational affairs. 

The numerous illustrations in the brochure 

were supplied by Byron Motion Pictures, 

Inc., the CBS Television Network, 

Eastman Kodak Co.. the National Film 

Board of Canada and Phillips Broadcast 

Flquipment Corp. 

The MODERN THEATRE SECTION 

• THIS SIDE OUT 

KANSAS CITY, MO. 64124

B OXOFFiCE BO OKMNCUMDE 

An lHt*rrr*tlva onolylll of loy and trodcpraii rivlawi. Running tlm* ti In por tor CinemaScope; (f) Panavition; 

® Technirama; S Other Anamorphic procesiei. Symbol IJ denote! BOXOFFICE Blue Ribbon Award; All 

tilmi are in color except those indicated by (b&w) tor black & white. Motion Picture Ass'n (MPAA) ratings: 

SI — General Audiences; PG— All ages admitted (parentol guidance suggested); la — Restricted, with 

persons under 17 not odmitted unless accompanied by parent or odult guardion; X—Persons under 17 not 

admitted. National CothoUc Office for Motion Picture] (NCOMP) ratings: A1 — Unobjectionobie for General 

Patronage; A2— Unobiectionoble for Adults or Adolescents; A3— Unobiectionable for Adults; A4— Morally 

Unobjectionable for Adults, with Reservotions; B—Obfectionable in Part for All; C—Condemned. Brood 

casting ond Film Commission, tJational Council of Churches (BFC), For listings by company, see FEATURE 

CHART. 

/Review digest 

AND ALPHABETICAL INDEX 

H Very Good; + Good

.AlP 

Riviewed 

Issue 

MPAA 

NCOMP 

(EVIEW DIGEST 

MD ALPHABETICAL INDEX ++ very Good; + Good; ± Foir; - Poor; = Very Poor. In the summary 4+ it rated 2 pliMM, 

P 

lis 

Lion Has Seven Heads. The 

(103) D Polifilm 

! Little Cigars (92) Ac Melo AlP 

Little Miss Innocence (80) 

In 

Sex D Lima Productions 

Looking Forward, Looking Back 

(115) His various producers 

Lords of Flatbush, The (SS) C ..Col 

! 

I in Lost the Stars (114) Mus-0 AFT 

L Love and Anarchy 

(108) Hi Stcinmann-Baxter 

lUvin' Molly Col 

(92) D 

i Luther (112) ® Hi-D AFT 2-18-74 PG 

1694 Macon County Line (S9) Ac . 

® 

1697 Mad Adventures of 'Rabbi" Jacob, The 

6- 3-74 H B ± 

(96) ® 20th-Fox 6-17-74 Bj +f 

1667 Madhouse (S9) Ho AlP 3- 4-74 PG A3 + 

1662 Maiizia (98) C-D Para 2- 4-74 H B + 

l674Marae (133) (B M WB 3-2S-74 PG A2 + 

4655 Man from Clover Srove, The 

(95) C American Cinema 1-14-74 BJ -f 

1668 Man on a Swing (109) ® My . . Para 3- 4-74 PG A3 -f 

t6S7Mark of the Devil, Part II 

(90) Ho Hallmark/AlP 5-13-74 B + 

4659 Matter of Winning, A 

(84) Ac-D ....American Cinema 1-28-74 Bl + 

4662 UMcQ (116) ;g Cr WB 2- 4-74 PG A3 + 

Memories Within Miss Aggie (74) 

Sex D Inish Kae, Ltd. 5-27-74

^ 

II 

It ii 

fill

I -s 

•§1 

o="l 

£„.5 

= §i fit; 

3 '^ © I© ©""© 

-3 1: 

i-s 

if iSS 

© © 

i!? 5 P i-l 

^4 i^ m 111 

"„-s 

fll 

•on 

pa

] 

1 

Olenn 

I 

Sex 

. . . D. 

June 

Feb 

Aug 

June 

Apr 

, Aug 

. Sep 

. 

.Ac-D. 

Aug 

. Sept 

Oct 

. D 

. Ac 

Ann 

. May 

Feb 

lERtCAN FILMS LTD. 

Rel. 

Date 

iss Melody Jones (86) .. Dec 73 

Time For Love (87) D . 74 

ck Jason. Jane Merroir 

ollywood 90028 (90) ...Mar 74 

jrlstopher Aiiciistfne 

Soonchild (90) May 74 

Ector Biinno, John Carradlne 

Shriek of the Mutilated 

t92) May 74 

.Ml Brock 

flow Come Nobody's on 

-)ur Side? (88) Aug 74 

-iam Rnarke 

SJo Place to Hide (86) ...Sept 74 

Jlvcster Rtnllone. Aniliony I'aee 

^LAS FILMS 

Srypt ol the Llvlnj Dead 

'(Bl) 

Ho. 

^tamping Ground (83) ...D. 

^DUBON FILMS 

7=corc (89) Sex C .Apr. 74 

eiood Queen (95) Ac. 

Wight of the Executioners . . Ac, , 

Set Me Love You Sex . 

T-'Image Sept 74 

Ryanston pictures 

iDeep Throat, Part II 

:(••) Sex C. Apr 74 

".Inda Lovelace 

;Chincse Hercules (90) Ac Anr 74 

?ang Sze 

'Frankenstein (95) Ho-C . 74 

• Mart Mad Movie Makers 

1(90) C , 

74 

rr.ink Calcasnlnl 

jReturn of the 

Dragon Ac. Aug 74 

Bruce Lee 

I'AMBIST FILMS 

iWide Open Marriage 

-(87) C. Oct 74 

liTlK.ihpth Voltman 

APITAL PRODUCTIONS 

.iLuana (91) Ad. Dec 73 

Saxsnn. EvI MaradI 

-eSupcrManChu (90) ..Ac Dec 73 

-JBIood Waters of Dr. Z 

!' (92) Ho. June 74 

HThe Scxorcists Sex D.. July 74 

(90) 

iI,eiEh H.-lne. Rina Tavlor 

..>The Gift of the Forest 

' (100) Sept 74 

liGeorge (89) C Sept 74 

jMii^hall Thompson, MiiUaney 

Jai-k 

^:entaur releasing 

-^Swinging Cheerleaders. 

The 

. ( ) C. June 74 

Aug 74 

gjThe Girls Who Do C. 

SIBIood on the Sun .... Ac 74 

S'lTeach Me Sex C Jan 74 

?1Bee Girls Sex S-F June 74 

B^The Sinful Bed Sex C .Sept 74 

SJNaughty Nymphs Sex C Sept 74 

Intertainment pyramid 

r3:ius in the Snow 

(90) D.. Aug 74 

Richard Thomas 

aZebra Killer (90) ... D . 74 

Austin Stoker 

3A Woman For All Men 

(93) Sus .Aug 74 

Keciian V,'nn 

©Showgirl D . 74 

.©Friday Foster Dec 74 

GIANT 4 ENTERPRISES 

gSeven Wonders of the West 

(97) Doc. Jan 74 

(?iGround Zero (90) . Feb 74 

Meliln Belli, Hon Tasteel 

GOLDSTONE ENTERPRISES 

©The Godmothers (SO) Jan 74 

Mickey Rwtney, Frank Fontaine 

©The Private Navy of 

Sot. O'Farrell (92) Jan 74 

Bob Hope, Phyllis DUIer 

HALLMARK RELEASING 

©Mark of the Devil, 

Part II (90) ..Ho May 74 

©Deadly Weapons (90) ....May 74 

Chesty Mnrsan 

©Night of the Devil (90) ..May 74 

HAMPTON INT'L 

©Kipling Code (107) June 74 

Alain Noury. Doris Kunstnvinn 

©Blonde Connection 

(84) Apr 74 

Jufcly Winter. Werner Peters 

©The Cat Ate the Parakeet 

(89) Dec 73 

Phil Pine. Madelvn Keen 

©Novs' Is Forever ( . . ) . . D . 74 

©Sins of Rachel (90) .... Apr 74 

Chus- Cnrdell, Ann Noble 

©In Love Again (80) Sept 74 

Chiifk Roy, Judy CurtLs 

HARNELL INDEPENDENT 

PRODUCTIONS 

©Bed Bunnies 

(92) Sex C.Jan 74 

©Swinging Coeds 

(89) Sex C.Feh 74 

©Runaway Girls 

(94) Sex C.Mar 74 

©Ride in a Pink Car 

(89) Ac .Jure 74 

Glenn Corbett. Morgan Wnndward 

HEMISPHERE PICTURES 

©The Devil's Nightmare 

(..) Ho Mar 74 

©In the Garden 

Devil's 

HOWCO INrL 

©Bootleggers, The (110) Ac. Apr 74 

INDEPENDENT INT'L 

©Blood of Ghastly Horror 

(87) Ho.. Dec 73 

John Carradlne, Tommy Kirk 

©Women For Sale 

(86) Sex D.Dcc 73 

Rribert Woods. Veronlque Vendell 

©The Naughty Stewardesses 

(102) Sex D. .Apr 74 

Bob Livingston. Connie Hnffman 

INISH KAE, LTD. 

©Memories Within Miss Aggie (74) 

Sex D May 74 

INTERNATIONAL AMUSEMENT 

'film-makers INrL 

©House of Seven Corpses 

(88) Ho.. Jan 74 

•OLove Comes Quietly June 74 John Ireland, John Carradlne 

Barbara Seagull. Italph Meeker ©Neither the Sea nor the Sand 

©You and Me June 74 (91) D.. Jin 74 

I Havld Parradlne, 

Susan Hampshlr«» Frank Plnlay 

Richard (^dhourne II 

©Lc Grand Dadais (84) D.Feb 74 

©A Country Mile Nov 74 B>a l;en«l, Jacques Perrln 

Havld and Bobby Carradlne 

©Dracula's Great Love 

(80) Ho.. Feb 74 

Paul Naschy, Haydee Polltoff 

©Vampire's Night Orgy 

(80) Ho. Feb 74 

nianlk Zurakowska 

©Redneck (89) Sus. .Feb 74 

Telly Savalas, Mark I.csler 

Rel. 

Date 

©The Sex Thief 

(95) Sex C. Apr 74 

David Warbeck, Diane Keen 

©Christina (98) . . . . Melo. .June 74 

Baiban Parkins 

©The Thirsty Dead (90) ...June 74 

©Don't Turn the 

Other Cheek Aug 74 

INTERNATIONAL ARTISTS 

©The Hanging Woman 

(90) Sus.. Mar 74 

St.anley Cooper, Vlckl NeKbitt 

©Fifty Foot Woman 

(90) Sus .. June 74 

INT'L PRODUCERS 

©Sweet Sixteen! (90) Sex C Apr 74 

©The Hard Sell (90) Sex C May 74 

©Nanhty Nymphs 

(90) Sex C ... June 74 

©The Love Keys (90) 5ex C Jul 74 

©I, A Demon .... Ho . 74 

©Sensuous Wives . . Sex U Aug 74 

LEVITT-PiCKMAN 

©Henry VIII and His Six Wives 

(125) HI. Apr:- 

Keith MIchell. Donald Pleasence 

©Big Zapoer (93) Apr 74 

Unda Marlowe 

©The Groove Tube (75) Jul 74 

Ken Shapiro 

LIMA PRODUCTIONS 

©Little Miss Innocence 

(80) Sex D Jan 74 

MONARCH RELEASING 

©Mrs. Barrington (86) Sex C May 74 

NEW LINE 

©Best of the New York Erotic 

Film Festival (96) Sex ..Apr 74 

©Journey through the Past 

(SO) ..Mus Anr 74 

Nell Ynung. Crosbv. Stills * Nash 

©Pink Flamingos (95) C ... Apr 74 

©Lenend of Solder Forest 

(88) ....Ho May 74 

©Love Girls Report 

(82) Sex May 74 

©Seduction of MimI June 74 

(89) C 

©Wedding in Blood (98) D Mav 74 

©Alababa and the Forty Dclinhts 

(90) Sex C June 74 

©Nada June 74 

(110) D 

©The Right Hand (95) June 74 Ac 

^Tartln Balsam 

NEW YORKER FILMS 

Black Holiday (110) His 

©Partner (105) D Apr 74 

PARAGON PICTURES 

©The House on Chelouche Street 

(115) D Apr 74 

POOIEMAR PRODUCTIONS 

f^Bihle! (84) C.-Apr 74 

Oenrelna Rpelvln 

PREMIERE RELEASING 

©Mama's Dirty Girls (85) .Apr 74 

(Tlnrla Orahame Rnndra Cttrrle 

©Riding Tall (86) June 74 

Andrew Prine 

RE-MART INT'L 

©Road of Death (80) . . 

74 

Carol Connoro Joe Banana 

©RiHe To Ecstasy 

(70) Sex D..Mar 74 

©Vnimci. Rich & Ripe 

'72) Sex D. Apr 74 

Carol C.irnors 

SCOTIA INrL 

©Death Wheelers (89) Ad .June 74 

Slim Pickens. Paul Koslo 

'^Panrho Villa ©Where the Red Fern Grows 

(90) W.. 

Telly Savalas. 

(97) Ad Mar 74 

Hint Walker 

James TOiitmore. Bei'erly Garland SUN INrL 

Opinions on Current Productions 

Symbol © denotes color; © CinemoScope; ® Ponovlslon; (C Technlramo; (s) o ther onomorphlc 

ÊATURi REVIEWS 

For story synopsis on each picturo, st* 

11 HARROWHOUSE PG 

co.dyrrU© 

20th-Fox (4174) 98 Minutes Rel. July '74 

That Heartbreak Kid is back in a suinmer sui-prise. 

Charles Grodin is the star, narrator and adaptor of "11 

Harrowhouse," screenplay by Jeffrey Bloom from the _ 

best-selling novel by Gerald A. Browne. Sui-rounded by 

a top cast, Grodin infuses the Elliott Kastner production 

with a lot of fmmy dialog, to offset his rather bland 

portrayal of a diamond merchant who robs the world's 

clearing house for gems. The narration at times makes 

the situations funnier than they would be if played 

straight. Grodin and Candice Bergen seem odd choices 

for the roles of thieves on such a grand scale, but they 

appear to be enjoying themselves throughout. Three of 

England's finest actors—James Mason, Trevor Howard 

and John Gielgud—are cast as key figures in the plot. 

Howard's wife Helen Cherry is seen as his regal companion, 

who develops a yearning for Ms. Bergen. Filmed 

in London locations and at Pinewood Studios, the comedy 

caper was directed by Aram Avakian whose previous 

effort was in the same vein, the successful "Cops and 

Robbers." A hand-painted cockroach helps provide the 

means by which the vault is robbed and lends itself to a 

novel selling angle. In Panavision and DeLuxe Color. 

Has two songs, "Day After Day" and "Long Live Love." 

Charles Grodin, Candice Bergen, James Mason, Trevor 

Howard, John Gielgud, Helen Cherry, Peter Vaughan.

. . Slaughter, 

' 

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Progranr 

THE STORY: "Chinatown" I Para) 

Los Angeles, 1937, is Jack Nicholson's beat. A former 

assistant to the D. A., he now handles divorce cases as a 

private detective. He finds nothing unusual in trailing 

water commissioner Darrell Zwerling and girl friend. 

The woman who hired Nicholson was not Zwerling's wife 

Faye Dunaway, but impersonator Diane Ladd. Zwerling's 

death by drowning is murder in Nicholson's eyes, a plot 

to divert the city's water supply being the cause. Dunaway's 

wealthy father John Huston and deputy water 

chief John Hillerman are deeply involved. Rival detective 

Roy Jenson and henchman Roman Polanski rough up 

Nicholson, whose nose is sliced open. Although Dunaway 

was about to sue Nicholson, their- mutual attraction for 

each other ripens into love. Nicholson misleads police 

Lt. Perry Lopez until the climax in Chinatown. There, 

Dunaway tries to kill Huston—who had mm-dered Zwerling 

and fathered Dunaway's child, Belinda Palmer, who 

in tm-n was Zwerling's comfort. Dunaway dies, leaving 

a disillusioned Nicholson. 

EXPLOITIPS: 

Play up the critics' predictions that Nicholson will be 

nominated for an Oscar, Arrange tieins with music stores 

on Thii-ties albums. 

CATCHLINES: 

The Detective. The Rich Widow. The Millionaire Father. 

Assorted Shady Characters and a Couple of Mysterious 

Ladies. Their Destinies Are Untangled in Chinatown. 

THE STORY: 

"Three the Hard Way" (AA) 

Junero Jennings escapes from Jay Robinson's estate, 

where blacks are victims of a plot to exterminate their 

whole race. Jim Brown, a record producer and Jennings' 

friend, can't believe his story. Jennings' murder in the 

hospital and the abduction of Brown's girl Sheila Frazier 

prompt action. Under Robinson's direction, Dr. Richard 

Angarola has perfected a seruin which will kill only 

blacks when added to a city's water supply. Public relations 

man Fred Williamson in Chicago goes to Detroit 

to prevent the water supply from being polluted, while 

karate expert Jim Kelly journeys from New York to 

Washington, D. C, with aide David Chow for the same 

pm-pose. Wounded in an earlier encounter. Brown takes 

care of the Los Angeles invasion by Robinson's soldiers, 'icxi 

Brown's friend Charles McGregor dies, but Brown and 

*" Che 

the others secure Prazier's release and destroy Robinson's 

army and headquarters. 

EXPLOITIPS: 

Sound track recordings by Impressions are available on 

Curtom Records and Ampex Tapes. Tie-ins with karate 

schools might be helpful. Use the number three in promos 

and gimmicks, playing up the star names. 

CATCHLINES: 

Action Explodes All Over the Place When the Big Tlrree 

Join Forces to Save Their Race . Black 

Caesar and That Dragon Man in the Wildest Action 

Caper Yet. 

THE STORY: 

'Mad Mad Movie Makers" (Bryanston) 

Los Angeles cabby Michael Pataki inlierits the script 

for a porno movie when an agent beats him out of a fare 

Pataki interests fellow cobby Frank Calcagnini in producing 

the film, their boss Mike Kellin—a Russian—agreeing 

to invest if Calcagnini's devout mother-in-law Carmen 

Zapata does likewise. Calcagnini persuades Zapata and 

her equally devout friends that the film will be a religious 

epic. "Temptations of Synthia" gets underway, with far 

out Tom Signorelli directing an inept crew. Luscious 

Robyn Hilton stars and is coached by Kellin. Pataki and 

Calcagnini bodily remove their wives, Jo Anne Meredith 

and Mariana Hill, from the set and constantly fail in 

their attempts to watch the shooting. When the film is 

completed, the police arrest everyone. Anthony Carbone, 

a lawyer for The Godfather, settles matters by purchasing 

the print for $100,000. Kellin and Hilton wed. Zapata 

and friends head for Rome to show the film to the Pope, 

but the substituted religious movie is given to The Godfather 

by mistake. 

EXPLOITIPS: 

Play up the family comedy aspect^there is nothing 

pornographic to be seen. On the other hand, Robyn Hilton's 

charms shouldn't be overlooked. 

CATCHLINES: 

Tire First and Only Movie of Its Kind Fun for the 

Whole Family. 

THE STORY: 

"11 Harrowhouse" (20th-Fox) 

London's 11 Harrowhouse is the location of The Consolidated 

Selling System, world's clearing house for diamonds. 

John Gielgud runs The System with an ii'on hand, 

resorting to murder, if necessary, to keep the value of 

diamonds at a constant level. American diamond merchant 

Charles Grodin narrates his efforts at coping with 

The System and the whims of his widowed mistress. Candice 

Bergen, who loses a fortrme if she remarries. Oil 

man Trevor Howard interests Grodin in robbing the 

vault after tricking him with a diamond assignment. Terminally 

ill James Mason, a faithful employee about to 

lose most of his retirement benefits, helps Grodin. A 

hand-painted cockroach points the way down the wiring 

system, a long rubber hose attached to a vacuum sucks 

up the gems and drops them into Bergen's waiting van. 

Mason commits suicide. Howard tries a doublecross. but 

his companion Helen Cherry has a yen for Bergen and 

helps the lovers escape. Pouring most of the 12 billion 

dollars' worth of gems into cement, Grodin salvages $20 

million in diamonds and marries Bergen. 

EXPLOITIPS: 

Sell this as high comedy-adventure. Tie in with the 

novel and use hand-colored toy roaches as giveaways. 

CATCHLINES: 

This Is Like No Robbery You've Ever Imagined. The 

Challenge: Steal 12 Billion Dollars in Uncut Diamonds. 

The Risk: Death. 

THE STORY: 

"For Pete's Sake" (Col) 

For the love of husband Michael Sarrazin, cabby by 

day and student at night, Brooklyn housewife Barbra 

Streisand struggles to make ends meet. Cab dispatcher 

Louis Zorich tips Sarrazin that investing $3,000 in pork 

bellies could bring large financial returns. Sarrazin's conservative 

brother William Redfield, a well-to-do TV 

dealer, and snobbish wife Estelle Parsons refuse a loan. 

Black janitor Richard Ward brings Streisand to loan 

shark Jack Hollander. When she can't pay, Streisand 

finds her contract has been sold to Molly Picon, a 

madame making hookers of housewives. After Judge Heywood 

Hale Broun collapses in her apartment, Streisand 

is at the mercy of wreckers Ed Bakey and Peter Mamakos, 

Mafia types who gives her a bomb to deliver. She 

dons a blonde wig and again fails. Finally, Bill McKinney 

acquires her services to deliver stolen cattle, but the herd 

breaks loose in Brooklyn. The investment pays off handsomely, 

Sarrazin cancels Streisand's debt and gives her 

an expensive ring. The cattle remain the only problem. 

EXPLOITIPS: 

A Streisand look-alike contest successfully launched the 

film in New York and might do so elsewhere. Patrons 

named Pete should be offered free admission. 

CATCHLINES: 

Zany Barbra—Ât Her Wackiest . . . For Pete's Sake, 

See the Picture Already. You'U Absolutely Love It, Know 

What I Mean? 

THE STORY: 

Pippi in the South Seas (GGC) 

The parents of Annika (Maria Persson* and Tommy 

(Par Sundberg) take a holiday and leave the cliildren to 

stay in the "House of Many Hues" in Pippi's custody. 

There is a promise that she will "never leave them alone," 

but she soon finds a bottle in the water at the lan(3ing 

ramp with a message from her father (Beppe Wolgersi 

pleading with her to rescue him from the South Seas 

pirates. His crew has been marooned on a desert island 

and the pirate bosses, Blood-Svente (Jarl Borssen) and 

Jocke-the-knife (Martin Ljundi are torturing him until 

he tells where his huge gold horde is hidden. Pippi and 

friends launch an expedition, flying away in a balloon 

with an iron bed as the basket, and locating the exact 

island, Taka-Tuka, via her magic sphere and formula. 

After many obstacles, they finally rescue her father from 

the pirate clutches. They also rescue the crew of her 

father's ship, while leaving the pirates marooned instead, 

and capture the pirate ship. 

EXPLOITIPS: 

Arrange a coloring contest and tie-ups with libraries, 

book and music stores in connection with the recording 

of "Here Comes Pippi Longstocking" and children's shows 

on television with Pippi merchandise as prizes. 

CATCHLINES: 

Pippi and Friends Capture the South Seas Pirates— 

and Your Hearts. How Could Those Dastardly Pirates Be 

Expected to Win Over Pippi. 

BOXOITICE BookinGuide Julv 8, 1974

, Circuit 

. Circuit 

. Minimum 

, Also 

;S: 35c per word, minimum $3.50 CASH WITH COPY. Four consecutive insertions lor 

•ee. When using a Boxoffico No., figure 2 additional words and include 75c additional, to 

cost of handling replies. Display Classified, S30.00 p»r Column hich. No commission 

red. CLOSING DATE: Monday noon preceding publication date. Send copy and answers 

X Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124. 

pnce 

CLtflRlflG HOUSE 

HELP WANTED EQUIPMENT WANTED DRIVE-IN THEATRE CONSTRUCTION THEATRES FOR LEASE 

NTED: EXPEBIENCED PHOIECTION- 

[ANAGEH for indoor or drive-in thear 

growing chain in Pacific Northwest, 

; in addition to salary, top medical 

and life insurance paid by company 

other benefits. Send recent photo 

esume to Suite 600, 919 S. W. Taylor, 

md, Oregon 97205. 

NAGERS & ASSISTANT managers: 

, Wash. D. C, Penn Vc. Openings for 

ienced managers and manager 

es. Leading theatre circuit. Excellent 

icement opportunities. Send resume 

xolfice 3216. 

exclu 

buyer-booker. Must live in our area, 

ximately one and hali million poputen 

years experience, ext 

salary. Only top men apply. Rein 

strictest confidence. Include 

,e, references, all pertinent informaa 

first letter, Boxofflce, 3236. 

:VE-IN MANAGER. $250 PEH WEEK 

sar round position in Chicago. Must 

:perlenced in concessions. No booking 

Ivertising, Wust relocate. Give backid, 

references, age, telephone num- 

Heplies held confidential, Boxoffice, 

Boxofnce, 3237, 

PEHIENCED PROJECTIONIST - MAN- 

I for drive-in theatre tn small Indiana 

operation with excellent soland 

top medical and life insurance 

[its. Please forward references. Box- 

:, 3238. 

PERIENCED DRIVE-IN THEATRE MAN- 

? for large city drive-in in Cleveland, 

POSITIONS WANTED 

operation with excellent 

y and top medical and life insurance 

fits. Pledse forward refereffices. Box- 

, 3239. 

YEARS EXPERIENCE, operations, pur- 

,ng, construction. Employed. Would 

ate. Excellent lelerences. Boxoflice, 

iNAGER—South Florida. Twenty-i 

3 old, five years experience in 

ling situations. Boxoffice, 3240. 

FILMS WANTED 

njn FILM COLLECTOR will buy or 

; ior anything in 35mm. Features, 

s, cartoor>s, previevi^s, ads. salvage, 

flice 3244. 

)LLECTOR wishes to 

purchase feature 

, classics, serials, TV outtakes or 

pers, cartoons, newsreels, etc. 16 oi 

Nelson, 44 Glendale, Apt. 8 

iland 1 k, Mich. 48203. 

FILMS FOR SALE 

nm FILMS. Postcard brings bargain 

Ingo Films, P.O. Box 143, Scranton 

18504, 

mm FAMOUS CLASSICS. Illustrated 

log 25c. Manbeck Pictures, 3521-B Waia 

Drive, Des Moines, Iowa 50321. 

LMS FOR RENT— 10-minute mystery, 

ue short subiect, "MYSTERY IN 

DOWS." From producer to theatres— 

listributor, Conrad Brooks, 4629 Am- 

USED EQUIPMENT bought and sold 

Best prices. Texas Theatre Supply, 915 

So, Alamo, San Antonio. Texas 78205 

i 

WANTED—3 D REELS. Contact Harry 

Melcher Enterprises, 3238 W. Fond du 

Lac Ave., Milwaukee, Wisconsin 53210. 

(414) 442-5020. 

EQUIPAAENT FOR SALE 

\ 

SCREEN TOWERS INTERNATIONAL: Ten 

Day Screen Installation. (817) 642-3591 

Drawer P, Rogers. Texas 76569 In Canada, 

local f. contact General Sonn.t Thea 

tre office or (506) 657-6220 

THEATRES FOR SALE 

JOE JOSEPH: The World's largest theatre 

Brokers, Box 31406, Dallas 75231. 

(214) Phones 363-2724 or leave message 

TTieatres, Inc 20 S,E, 3rd Ave,, Miami, 

at (214) 239-2934 

35mm PROIECTION BOOTHS FOR THE 

ECONOMY MINDED EXHIBITOR. COM- 

OWNER 

SELL!! Reduced 

LEAVING 

$75.000 

COUNTRY, 

00 to $65,000 

MUST 

001 

Flo 3313! (305) 371-344? 

(Now reduced to $55,000' Less than value 

PLETE. $1,500 00, Boxoflice, 2840 

THEATRE SEATING 

of building) Adult theatre building in 

Moline, 111, Perfect condition Rebuilt air 

conditioning, 700 seats. Midwest Theatres, 

THEATRE CHAIR UPHOLSTERINGI ANY- 

WHERE. Finest materials, LOW prices. 

made CHICAGO 

8816 Sunset Blvd., Los Angeles. Calil, 

90069 for mformotior. 

Custom 

USED 

seal covers 

CHAIR MART, 

to 

1320 

lit. 

S. Wabash, 

Chicago, 60605. Phone: 939-4518. 

)Ino 

NO lUMKI Tremendous buys on projection 

rebuilt equipment, and good clean _.^ ___ condition. Easy terms 

1934. 

condition, supplies, etc. What do you 

need? STAR CINEMA SUPPLY, 217 West 

21st Street. New York, 10011, 

3 PAIR H. D. MOTIOGRAPH BASES, 2 

iir A. A, Motiograph Projectors, 2 pair 

7500 Motiograph soundheads, 3 pair 45 

imp, rectifiers, 3 pair Strong 90 lamps. I 

.air 100 amp Lee rectifiers, Cretors poporn 

machine. Ambassador, Ben Johnson, 

.akeview Drive-In, Burnside, Ky. 42519, 

606) 561-4544, 

WANTED—owner's manual, : 

ual, parts manual, bulletins, 

etc. for Viewlex No. 1600HL, 16mm (5,000 

ft. reels) projector Coll collect: (313) 

398-7000. or write Laurence Wolf, 22750 

Woodward Ave., Femdale, Mich. 48220. 

PAIR 35min HOLMES projectors, Moada, 

two speakers, amplifier, good condition, 

lenses. Call (702) 673-1086 in the am. 

Asking $1,000. Haydon, 255 Penelope Dr,, 

Sun Valley, Nev. 89431 

EQUIPMENT REPAIR 

OUR SHOP IS EQUIPPED to handle your 

repair work, including ticket machines 

and sweepeifs, changeovers, etcetera. 

Slipper Theatre Supply, 1502 Davenport. 

Omaha, Neb, 68102, 

BUSINESS STIMULATORS 

BINGO CARDS. $5.75M. 1-75 Other 

games available, Off-On screen. Novelty 

Games, Guymard Turnpike, Box 87, Middletown, 

N, Y, 10940, (914) 386-4067, 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S, Lafayette Place, Los Angeles, 

Calif. 90005. 

BINGO CARDS DIE CUT. 1-75, 1500 

Different color, in Combination, 500 each 

$5,75 package- per thousand. Premium 

Products, 339 44lh St., West New York, 

N. Y., 10036. Phone: (212) CI 6-4972, 

MISCELLANEOUS 

e, Los Angeles, Calif. 

FIREPROOF burlap, acoustics, dj-apes, 

clothing, mattresses. Commercially $6.50 

POPCORN MACHINES 

gallon. Make at home for pennies. Formula 

$2.50. with instructions Start your own 

fireproofing business, "firesale" (Duke 

,L MAKES OF POPPERS, caramel corn 

Harris), 2710 Forest Park, San Angete, 

pment, floss machines, sno-ball moss. 

Texas 76901. 

Krispy Korn, 120 So, Hoisted, Chi- CASH FOR BURNT POSITIVE CARBON 

CONTACTS. Up to $2.84 an ounce for old 

and 

BOOKS 

contacts, they weigh between 3 5 

ounces set! Send them certified mail 

a 

(refundable) and we airmail back CASH! 

MANUAL OF THEATRE MANAGE- Contacts, 2136 Jewell Lane, Redding, Cali- 

E 

T. Twenty-four special chapters. Our 

0-word deluxe hardcover edition. lifted. 

Send your $20 check or money 

Ralph Erwin, O. 

WANTED: posters, stills, press, film. 

r to Publisher, P. Former J. Anything movie related. theatre 

1982, Laredo, Texas 78040. 

:OFnCE :: July 8. 1974 

ELVIS PRESLEY ITEMS WANTED. 8-16- 

35mm films, TV shows, video tapes, photographs, 

posters, magazines, records, all 

other memorabilia. Paul Uchter, P. 

3111, Philadelphia, Pa. 19150. 

O. Box 

to right party. Contact W. G. Hall, Burwell, 

Nebraska 68823. 

ONE OF THE FINEST theatres In beautiful 

Vermont. Excellent reputation. Remodeled 

1968. 212 new seats, furnishings. 

air-conditioning Century project! 

6000 ft. reels, 

sound, xenon 

lamps. Everything perfect immaculate 

condition. Town cc ns one of the major 

ski areas in Veri 

3 lakes for 

High business potential. 

Excellent income opportunity for ambUlous 

couple or family. Extra building attached 

P^rl. $110, 

i-3131 

MINI-THEATRE IN CONNECTICUT. Elegantly 

decorated. 161 seating capacity. 

Built in 1972 in shopping center. No booth 

equipment. Minimum cash required. Corv 

tact Lou Nero, 86 Bates Dr., Cheshire, Ct. 

06410. 

CENTRAL TEXAS DRIVE-IN. No opposition 

Owner wan-ts to retire alter 25 years. 

200 speakers. A money maker—don't let 

this one get by you. Arch Boardman, 

Theatre Broker, 1710 J.adcson, Dallas, 

Texas 75201. (214) 747-1385. 

BEACH THEATRE—$39,500. $20,000 do 

balance at 7%. 315 Corev Ave., St. Peti 

burg Beach, Fla, 33706, (813) 360-6697, 

BEATRICE, NEBRASKA. New twin plus 

dnve-in and part-time theatre. Terms, 

Struve Enterprises, Box 442, Deshler, Nebras>a 

68340 

ONE HUNDRED EIGHTY SEAT Theatre, 

35mm Simplex Located in beautiful British 

Columbia in the south cariboo country. 

Fishing—hunting area. Dry belt (7" rainfall 

per year). Ideal family operation. 

Excellent concession booth. Open five 

days. Seven available if needed. Sixty 

miles from nearest competition (third class 

license) Good product arranaement. Log 

Cabin Theatre, Box 606, Lillooet, B.C., 

Canada VOK IVO. 

THE BIG BEAR THEATRE is for sale. 

Located in the heart of the villcge, Big 

Bear Lake, California, 2 hrs. east ol Los 

Angeles in the San Bernardino National 

Forest, altitude 6750 feet, a four-season 

resort area. House has 8100 sa. ft. on 

16.000 sq. It. land with 1/2 acre paved 

lighted parking. Decor is rustic red cedar, 

snack bar modern, equipment new and 

automated. Screen size 12 ft. by 26 ft,, 

87 foot throw. There are 402 seats with 

room to exoand. This is really a unique 

theatre Outstanding long term investment 

000, 

at $350 Owner/builder MUST 

SELL THIS SUMMERl Todd Butterworth 

(714) 866-7640. 

INDIANOLA, MISSISSIPPI, population 

10,000, Onlv theatre, countv of 45,000 

Wri'e or call B, F, Jackson, V, I, P. Aot. 

E 102, Cleveland, Miss. 38372. Tel. (601) 

843-5196. 

LATIN MOVIE CIRCUIT. 3 top Stxjnish 

theatres, Chicago. Grossing nearly $1 million 

a year Owner retiring. John Rossen, 

2875 West Cermak Road, Chicago, Illinois 

60623 (312) 247-6646. 

THEATRES WANTED 

WANTED TO BUY OR LEASE: Indoor or 

outdoor. Contact Mike Kutler, 2108 Payne 

Avenue. Room 212, Cleveland, Ohio 44114, 

(216) 695-4110. 

FOR LONG TERM LEASE 

land and New York State. V 

Weston, Mass. 02193. 

WANTED TO BUY FAMILY OPERATED 

theatre, Washington or Oregon. (206) 486- 

9552, 485-6931 

MACON, GA. 600 seat theatre in good 

condition, attractively decorated, downtown 

location, parking available, transportation. 

Accommodates movies, live 

shows. Contact F, Woodson, Box 452, Wilberforce. 

Ohio, (513) 372-4277 or Boxoflice, 

3245, 

LONG TERM LEASE—West Palm Beach. 

Florida, 325 seats, all new oquipmeni, In 

shopping center, rent 112,000 per year^ 

only $3,500,00 security required. Excellent 

potential for individual or family. Holiday 

5,000 CHAIRS IN STOCK. New, used, rebuilt. 

Hayes Seating, Co., Inc.. 19 Eastern 

Ave., Syracuse. NY. 13211. Phone (315) 

437-1347. 

SPECIALISTS IN REBUILDING CHAIRS 

New and rebuilt theatre chairs for sale. 

We buy and sell old chairs. Travel anywhere. 

Seating Corporation of New York, 

247 Water Street, Brooklyn, NY,, 11201, 

Tel. (212) 875-5433, (Reverse charges). 

NEW ENGLAND SEATING & CONSTRUC- 

TION CO., INC. 15 years experience covering 

the USA. Reconditioned used chairs 

On location refurbishing. Specialists In Irv 

stallation and staggering. Sewn seat covers, 

all makes. Complete line lobrics and 

vinyls. Entire theatre equipment available. 

Call collect (617) 442-3830, 33 Simmons St . 

Boston, Mass. 02120. 

THEATRE REMODELING 

your 

old theatre or build you a new one. Complete 

turnkey project. Write for 

COMPLETE AUDITORIUMS: Furnished 

and installed—wall labric, chairs, stage 

curtains, screens and carpeting. Hayes 

Seating Co., Inc, 19 Eastern Ave,, Syracuse, 

N, Y, 13211, Phone (315) 437-1347 

BUSINESS OPPORTUNITIES 

IGmm THEATRES: Vniich non-sex, nonviolence 

film has broken house records 

in large and small towns' Call (209) 478- 

3816 to find eut. 

SUBSCRIPTION ORDER FORM 

BOXOFFICE: 

82S Von Brunt Blvd. 

Konsas City, Mo. 64124 

THEATRE 

STREET 

TOWN 

ZIP 

NAME 

CODE 

POSITION 

STATE

AN ADVERTISEMENT TO ADVERTISERS 

EVERYTHING 

IN THIS INDUSTRY 

DEPENDS ON THE 

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AND 

GIVES YOU

Boxoffice-July.08.1974

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