Boxoffice-October.07.1974

OCTOBER 7, ,W74
uOxyfHtt
GIRLS IN
IHJTHE
seetheshamefulthingsthat
put them behind iKa/iSs...
and the worse things that
happenedafter th^got thet
^,
BRANDON CHASE/ROGER DARIN/JACK LEFF/MEL MARON, Sales Manager
group 1 films, ltd.
31S harwood building scarsd ale, new york lOSgy tel; (914) 713-1930
AN
INTERNATIONAL
AWARD
WINNER
IN COLOR

Tii^ oft/ie '??Mwn 7^ictt4^ /ndu^
THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
Ediior-m-Chiei and publisher
BEN SHLYEN
JESSE SHLYEN Managinj Editor
MORRIS SCHLOZMAN ...Business Mjr.
SYD CASSYD Western Editor
GARY KABRICK Equipment Editor
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(-ii«yd. (213) 4()5-1186.
London Office— Anttioiiy Gniner, 1 Wnodberry
Way. FInchley, N. 12, Telephone
llillsiilr (!73.'i.
THE JKIDEKN THEATRE Section Is
Albn(iiieri|i Chuck MUtlestadl, Box
Station r.
Atlanta: (Jenevleve Camp, 166 Undbergh
llrlve. N.E. 30305.
Balliroore: Kate Savage, 3607 Sprlngdale
Ave., 21216.
Boston: Ernest Warren, 1 Colgate Road,
Needham. Mass. 02192.
Charlotte: Blanche Carr. 912 E. Park Ave.
Chicago: Frances B. Clow, 176 North
Kenihvorth, Oak Park, III. 60302. Tele.
(312) 383-8343.
Cincinnati: Frances Hantord, 3433 Clifton
Ave. 45220. Telephone 221-8654.
Cleveland: I,ols Bailmoel, 15700 Van Aken
Blvd.. Shaker Heights, Ohio 44120.
Columbus: Fred Oestrelcher. 47 W. Tulane
Rd., 43202.
Dallas: Mable Gulnan, 6927 WInton.
Denver: Bruce Marshall, 2881 8. Cherry
Way 80222.
Oes Moines: Anna I,ee Poffenbcrger, 2000
Grand Ave., West Des Moines 60265
Detroit: Vera Phillips, 131 Elliott SI.,
West. Windsor. Ont. N9A 6Y8. Telephone
(519) 256-0881.
Hartford: Allen M. Wldem, 30 Pioneer
Drive. W. Hartford 06117. 232-3101.
Indianapolis: Daniel L. Kohlman. 3416
W. Washington 4622S. Tele. (317)
248-1411.
Jacksonville: Robert Cornwall. 3233 College
SI.. 32205. Tele. (904) 389-5144.
Memphis: Faye T. Adams, 3041 Kirkcaldy
Iload 38128, 357-4562.
Miami: Martha Lummus. 622 N.E. 98 SI.
Milwaukee: Wally I.. Meyer, 3453 North
15th St.. 63206. LOcust 2-5142.
Minneapolis: Bill DIehl, St. Paul Dispatch,
63 E. 4th St.. St. Paul, Minn.
Neir Orleans: Mary Greenbaum, 2303
Mcndez St. 70122.
Oklahoma City: Eddie I.. Greggs. 1106
N.W. 37th St.. Oklahnmn City. Okla.
73118. Telephone (405) 528-2888.
Omaha: Bill Wink. 4920 Dodge St., 68132.
Philadcllihhi: Maiirle II. Orodenker. 312-
W Park Towne Place, 19130. Tele.
(2151 507-4748.
Plltsburgli: H. F. Kllngensn>llh. 616
.Icanelle. Wilklnsbuig 15221. Telephone
412-241-2809.
Put I land. Ore.: Arnold Marks. .lournal.
SI- l.miis: Fan It. Kr,-iu.se, 6633 Clemens,
rnlvor-iily City. Mo. 63130. Tele.
721 son,';
Sail l.nke City: Keith Perry. 264 E. Ist
Snulh. 841 1 1. Tele. (801) 328-1641.
San Antonio: Gladys Candy, 518 Cincinnati
Ave. 782-6833.
San Francisco: Kathleen MacKenzle, 644
Gulden Gate Ave.. 94102.
Telephone (415) 441-5500.
Seattle: Sin Goldman, 4273 Woodlaild
Park Ave. North 98103. Telephones:
(206) 634-3090 or 782-5833.
Wa.shlnBlon: Virginia R. Collier, 8112
Connecticut Ave., N.W. EH 2-0892.
IN CANADA
Calgary: Maxine McBean, 3811 Edmonton
Trail N.E. T2E 3P6.
Montreal : Tom Cieary. Association des
Prriprietalres de Cinemas du Quebec,
3720 Van Home. Suite 4-5. H38 1R8.
Ottawa: Abby I.yn Cormier. 235 Cooper
St., Apt. 2. K2P 0G2. Tele. (813)
238-3ni:i.
Toronto: J. W. Agnew. 274 St. .lohn'l
ltd., M0P1V5.
Vancouver: .llmmy Davie, 3246 W. 12th,
V6K 2R8.
Winnipeg: Robert Hiical, 600-232 Portage
Ave. R3C OBI.
Member Audit Bureau of Circulations
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National Executive Edition, $15.00; foreitin.
$20.00. Single Copy, 50c Second
class postage paid at Kansas City. Mo.
Vol. 105 No. 26
OCTOBER 7, 1974
SEVERAL
PATTERN FOR PROGRESS
years ago, a commentary of
con(iitions that are largely being
paralleled by those of the present, appeared
in the news media. What particularly
struck us—and of which we are reminded
today—was the reference to a
definition thereon, made 50 years before,
by H.G. Wells, the noted author some of
whose famous works were filmed, in
which he said:
"The urgent need for a great creative
effort has become apparent in the affairs
of mankind. It is manifest that unless
some unity of purpose can be achieved in
the world . . . the history of humanity
must presently culminate in some sort of
disaster."
I
While this reference was to World War
and the world order of that period, it
strikes us as being applicable to conditions
in the motion picture industry for,
if one looks back over the last half century,
it can readily be seen that this industry
has, almost from its beginning,
been at war within itself.
We make this observation largely because
there appears to have been a continuing
battle going on between the principal
elements of this industry on which
there has been no settlement.
Just a glance at some of the problems
that are up for discussion at the national
NATO convention to be held in Atlanta,
beginning October 7, reveals that they
are little, if any, different from those that
have been on the agenda of past exhibitor
conclaves for many, many years.
True, there has been some amelioration
of some of these problems. But the continuing
tendency of never fully settling a
problem is a matter of history. And,
based on experience of the past, these
new problems—as well as the old — probably
will long continue to be on the
agenda of theatre ovraer conventions.
This is not to say that there has been a
laxity in efforts on the part of exhibition
to overcome all of the arising problems
and, as well, those that have long continued;
nor has there been an unwillingness
on the part of distribution to
participate in cooperative efforts with
exhibition. But, somehow, these have not
been brought to fruition.
The phrase of "unity of purpose" in the
quotation above referred to is the key to
the solution of this industry's problemsboth
old and new, and those still to come
— if only it will be used!
In the past half-dozen years there has
been a considerable improvement in rapport
within the ranks of exhibition, production
and distribution. There has been
an implicit recognition that if this industry
is to grow and prosper, its elements
must work hand-in-hand together.
But that appears to have been only a
short-lived, sometime thing. For example,
a workable plan of providing relief for
low-grossing theatres would by now have
become a reality, moreover, product and
print shortages and at least part of the
trade practices and policies long complained
of would no longer be listed as
"wanting."
The lack of unity within this industry
has caused many minor problems to
reach major proportions. A contributing
factor has been the "every man for himself"
attitude, instead of working together
by design and not allowing sore spots
to fester through neglect. This happened
with the beginning sales of old films to
television. So now some are as "old" as
less than a year. Going back even 50
years, there was the objected to, but uncontrolled,
traffic in 16mm films going
to schools, churches and other competitive
fields. There also has been traffic,
under cover, of 16mm prints being sold
to CATV stations. And judging by the
past, one cannot help but wonder what
will happen in the case of the "bonanza"
foreseen by producers and distributors in
terms of the oncoming cassette market.
Catering thereto, as a number of
sources of film production are doing,
is not evidencing unity designed to hold
the motion picture industry together and
building for its future growth.
The industry that works together, succeeds
together!
xjivyj /o4uLtyi^

THE FUNNYGIRL
\OU FELL IN LO/E WITH
BECOMES THE LADY
YOU WILL
NEVER FOPGET

Then...

V'
d
and forever.

DARDPA STREISANDond JAMES CAAN
OS Fanny Dnce
osDillyRose
n FUNNY LADY
DWALL DENVEREI
OAAARSHAP.F0S.
rrorofPhoroqrophyJAM
WORLD PREMIERE ENGAGEMENTS
EASTER1975
FROM COLUMDA POURES

VARIED PROGRAM IS SCHEDULED
AT NATO ATLANTA CONVENTION
ATLANTA—A varied schedule of business
and social events is planned for the
annual National Ass'n of Theatre Owners
convention, which opens today (7). Sessions
of the four-day conclave incorporating
the motion picture and concession industries'
tradeshow are divided between the Marriott
Hotel and Hyatt Regency House.
Monday's theme, "Unity Produces Progress
and Profits," was introduced at the
9:30 a.m. session (Hyatt) by NATO president
Paul Roth in his keynote address,
"What's Being Done for Me?" Jack Valenti,
MPAA president, was a special guest.
Activities Preceding Contab
Pre-convention activities Saturday and
Sunday (5, 6) included meetings of the
legal affairs, nominating and finance committees;
plus a board of directors meeting,
reception and luncheon. The theme of Sunday
evening's reception (6), hosted by
Crown International Pictures, was "Get
Ready for Crownmanship in '75."
American International Pictures hosts today's
luncheon (Marriott), with Samuel Z.
Arkoff, AIP's president and chairman of
the board, discussing "There's No Business
Like Show Business When You Do Business
With AIP." Atlanta Mayor Maynard
Jackson officially greeted attending NATO
members.
Officiating at the tradeshow's grand opening
ribbon-cutting ceremonies (2 p.m., Marriott)
were NAC president Harold Chesler,
TEA prexy Edward Nelson and Paul Roth.
The tradeshow will conclude at 5 p.m.
Thursday (10).
Following a technical advisory committee
meeting (2 p.m., Marriott), chaired by
Al Boudouris, the day's activities will windup
with a dinner (8 p.m., Marriott), hosted
by Universal Pictures.
Seminar on Advertising
The Tuesday morning (8) business session
(9 a.m., Marriott) on "Progress
Through Advertising," will feature a seminar
on "How the Media See Us." Joe
Vincent, Radio Advertising Bureau; John
Bell, Newspaper Advertising Bureau; and
Willard Dougherty, Television Bureau for
Advertising, are the panel members. Marc
Brown, MBA Music, Inc., will follow with
"The USP of Motion Pictures: Where's It
At?" A marketing forum, with vice-presidents
of advertising for distribution companies
participating, will conclude the morning's
agenda.
The special guest at Tuesday's luncheon
(12:30 p.m., Hyatt), hosted by 20th-century
Fox, will be Gov. Jimmy Carter of
Georgia. 20th-Fox officers scheduled to
attend include: Dennis C. Stanfill, Gordon
Stulberg, Peter Myers and Jonas Rosenfield
jr. A regional presidents' committee follows
(2:30 p.m., Marriott).
October 7. 1974
PAUL ROTH
President of NATO
Warner Bros, will host the dinner (8
p.m., Hyatt) Tuesday evening, the theme
of which is: "Have No Fear: Warners' Is
Here!"
Wednesday morning's activities will be
confined to the tradeshow area (9 a.m. -12
noon, Marriott), followed by a reception
and luncheon (12:15 p.m., Hyatt) hosted
by Taylor-Laughlin Distribution Co. Taylor-
Laughlin heads, Tom Laughlin, Dolores
Taylor, Roger Reese, John Rubel, Lou
Marks and Lee Beaupre. They will discuss
the company's new expansion plans and
four-walling
distribution.
A joint NATO-NAC business session
(2:30 p.m., Marriott), with Tom Eastman
of Disney World in Orlando, discussing
"Service to the Public."
Three separate, late-afternoon (4 p.m.,
Marriott) workshops will be held. Drivein
Theatres: "Day-to-Day Operations,"
chaired by Jack Dobbs. New Orleans, will
feature Douglas Amos, Boston; Richard
Huffman, Charlotte; Douglas Lightner,
Kansas City; and Robert W. Selig, Los
Angeles, as panel members. Carl Schwanebeck,
Knoxville, Iowa, will chair the seminar
on "Limited Market Theatres," with Ross
Campbell, Sheridan, Wyo.; Gerald Carisch.
Wayzata, Minn.; Roger Lockwood, Boston;
and Robert Rehme. Cincinnati, participating.
Panelists on "Major Market Theatres" include:
Bernard Diamond, New York City;
Norman Levinson. Birmingham; Jack
Mitchell, Miami; Art Sanborn jr., West
Covina, Calif.; and Jerome Winsberg, Chicago.
Eugene Tunick, Cincinnati, is chairman.
Wednesday evening, N.ATO members will
have a free dinner period, followed by a
snack bar (8:45 p.m.. Marriott), and product
screening. Hosting the event will be
BCP, a service of the Cox Broadcasting Co.
ROY B. WHITE
NA TO Board Chairman
Chairmen Robert Hosse and Kip Smiley,
both of Atlanta, will introduce the various
presentations: BCP (.Arthur Manson); Hi-
Fi Stereo Sound on an Optical Track by the
Research Center of the Ass'n of Motion
Picture and Television Producers (director
Wilton R. Holm and chief scientist Petro
Vlahos); Crown Int'l Pictures (Mark Tenser);
"The Savage Is Loose" (Trish Van
Devere); Bryanston Pictures (Sandy Howard);
Army Air Force (Capt. Robert Fuller),
and ex-NATO president Roy B. White
honors the American Film Institute's Filmmaker
of Tomorrow.
The final day of the convention of>ens
with a continental breakfast buffet (S a.m..
Marriott) hosted by Ogden Foods. A threehour
business session, "The Law, the Community
and the Exhibitor" (chaired by Lester
Pollack, Loews Theatres, New York
City), follows. The four-part discussion will
open with "Cable Casting." Topics: the
FCC Issues— Martin Firestone, Washington,
D.C.; Cable Television's Position—David
Foster, president. National Cable Television
Ass'n, Washington. D.C.; "MPAA Position"
—Gerald
Exhibitor's
Phillips.
Position"
New York
— Martin
City;
Newman;
"The
"The Supreme Court Decision"— Billy
Jenkins;
.Andrew J. Miller, attorney general of
the Commonwealth of Virginia; Peter Fishbein.
New York City; "The Community's
View"—Reg Murphy, editor, Atlanta
Constitution; "Making Your Views Known"
— Martin Ryan Hale, New York City.
James Velde sr., vice-president. United
Artists Corp., will be the featured speaker
at the luncheon hosted by his company
(12:30 p.m.. Marriott).
Convention co-chairmen are Carl L. Patrick
and John H. Stembler sr., with Mrs.
Kate Stembler chairing the ladies commit-

NIVERSA
AN MDV COMPANY.

.
with best wishes fora prosperous Fall '74,
and a great send-off in Spring 75!
CUNT EASTWOOD
GEORGE KENNEDY
A MALPASO COMPANY PRODUCTION • Scr«nplay by WARREN B. MURPHY
Bned on the novtl by TREVANIAN • Directed by CLINT EASTWOOD
Produced by ROBERT DALEY • E>ecutlve Producers RICHARD D ZANUCK
end DAVID BROWN A Universal Picture Technicolor' - Panavision'
ROBERT
ROY SHAW RICHARD
SCHEIDER DREYFUSS
A ZANUCK/BROWN Production
ScfMnplty by PHER BENCHIEY bned on his nml Dirtcted by STEVEN SPIELBERG
PnxtacKl by RICHARD D ZANUCK imt DAVID BROWN
A Universal Picture Technicolor* • Panavision*
dfe'x, vjtmf g^f fTiif
COMPLETED
Robert iCedferd
in A GEORGE ROY HILL PRODUCTION
Screeopin by WIUIAM GOLDMAN
• Slory by GEORGE ROY HILL
and Directed by GEORGE ROY HILL A Universal Picture -Technicolor' Todd Ao 35

—
36 OF 47 RELEASES RATED HITS'
DURING SUMMER '74 QUARTER
KANSAS CITY—Nineteen major distributors
placed 85 feature films in release
during the summer quarter (June through
August), and were joined by 32 releases
from foreign and independent companies,
bringing the total output for the period
to 117. Of the 85 pictures from the majors,
only 41 recorded five or more playdates
sufficient to indicate boxoffice grossing
power—and a scant six foreign/ independent
productions qualified.
Thirty-six films placed in the top-hit
ranks of the Boxoffice Barometer, scoring
150 per cent of average business (or better)
in their initial bookings in key cities across
the country. Leading the varied-theme top
hits were the comedy. "Uptown Saturday
Night" (WB), registering an astronomical
498 per cent; "That's Entertainment!"
(UA-MGM). a nostalgic compilation of
clips from MGM's spectacular musicals of
the past, with 494; "Death Wish" (Para),
a Charles Bronson action drama, 447.
"Three the Hard Way" (AA), a strong
blacksploitation entry, 406; and "For Pete's
Sake" (Col), starring the irrepressible Ms.
Streisand. 360.
The box score on summer product is as
follows (beginning with the most top hits):
Req. No. Top
Company Re
Top Hits for the Summer Quarter
Apprenticeship of Duddy Kravitz, The (Para)
Bank Shot (UA)
UBenji (Mulberry Square Prods.)
Black Godfather, The (Cinemation)
Black Samson (WB)
Bring Me the Head of Alfredo Garcia (UA)
Buster and Billie
(Col)
California Split (Col)
Chinatown (Para)
Chosen Survivors (Col)
Death Wish (Para)
Digby—The Biggest Dog in the World (CRC)
Education of Sonny Carson, The (Para)
For Pete's Sake (Col)
Golden Needles (AIP)
Golden Voyage of Sinbad, The (Col)
Groove Tube, The (Levitt-Pickman)
Harrad Summer (CRC)
Herbie Rides Again (BV)
lohnny Tough! (Dimension)
Macon County Line (AIP)
Malizia
(Para)
Mr. Majestyk (UA)
My Name Is Nobody (Univ)
(June Through August 1974)
,231
,322
,324
,195
,349
,242
,211

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3 Showmen Winners in Fox's $10,000
'3 Musketeers Showmanship Contest
the film. Three weeks prior to opening, a
crossword puzzle contest was held in the
local newspaper. Over 1,000 entries were
counted while the contest ran every day
for the three weeks. Activities prior to the
ATLANTA, GA.—The winners of 20th
Century-Fox's $10,000 "The Three Musketeers"
Showmanship Contest for Theatre
Managers were announced by Jonas Rosen
field, jr., vice-president of advertising, publicity
and promotion, and Peter S. Myers,
vice-president of domestic distribution, during
20th"s luncheon for NATO.
The three showmen, representing theatres
in cities with populations of 500,000 and
over, 300.000 to 500,000 and 300,000 and
less are: Ron Grider, Cinema 70 Twin,
Denver, Colo.; Bill Nichols. Village Cinema
IV, Austin, Tex., and Eddie Leigh, Odeon
I Theatre, London, Ontario.
The winning theatre managers" campaigns
were judged on the basis of promotions,
publicity, premieres, radio and TV
contests, merchant and product tie-ins. intheatre
and away-from-theatre posting and
decorations on behalf of their engagements
of "The Three Musketeers." All three were
flown by 20th Century-Fox to the NATO
convention where they were seated at the
head table at 20th"s luncheon and honored
with their Awards: a two-week trip for two
to London and Paris.
The Saturday of the opening week was
declared "Fun For All Day" by the Westminster
Chamber of Commerce in conjunction
with "The Three Musketeers." A
parade of characters from the film kicked
off the day which was covered by all media.
Highlights included a puppet show, a precision
riding ensemble, fencing demonstrations
and children's costume contest.
All bought TV, radio and newspaper
coverage. Among contests Grider set prior
to his engagement were, a newspaper crossword
puzzle contest that ran 10 days; a
TV contest during an afternon movie program;
a radio contest with T-shirts, buttons
and posters given to callers and a merchants
contest in the shopping center where
the theatre is located. Wide distribution of
"The Three Musketeers" heralds highlighted
the posting campaign. Grider added the final
touch of showmanship to his theatre which
was decorated in "Musketeer" banners,
one-sheets, while the staff wore "Musketeer"
hats and buttons.
Ed Leigh's campaign for the Odeon-I
Theatre in London, Ontario, was kicked
off four weeks in advance by a colorful
opening included posting of Day-Glo signs;
touring by ushers dressed as "Musketeers"
in stores and restaurants around town; a
separate publicity campaign in the University
of Western Ontario; a "Three Musketeers"
float that rode around town with
costumed "Musketeers"; a display of a
giant-sized novel in local libraries; a display
of 4x6 ft. giant novel cover in front
of the theatre; two dueling contests covered
by media and displays in local restaurants,
department stores, music shops, bookstores.
Bill Nichols' showmanship began with
the painting of a 10x16 ft. blazing mural
in his theatre that had to become the talk
of his town. This was followed by the distribution
of 9,000 flyers by University of
Texas Fencing Club members dressed as
"Musketeers." They performed for business,
civic and political leaders invited to a special
screening. They also toured around the
city in a van decorated with banners. In
conjunction with a Thorn McAn promotion,
they distributed "Musketeers" balloons, buttons
to shopping centers and previewed the
film for college publications. In the 10
d.i\s before openiiii;. activities included a
RON GRIDER
Cinema 70 Twin
Denver. Colo.
Ron Grider's showmanship efforts began
right with the booking of "The Three
Musketeers" for his Cinema 70 twin theatres.
Advance publicity stories and stills
were delivered to local media by two thespians
dressed in authentic "Musketeer" costumes.
The response was on-the-air comment
by both TV and radio commentators and
extra newspaper coverage. Prior to the
opening, a gala invitational premiere was
held with city, state and public officials
attending. Radio Station KLZ covered the
event with a live broadcast. The following
day. there were balloons and favors for
the public at the theatre.
EDDIE LEIGH
Odeon I Theatre
London. Ontario
lobby display that had to generate excitement
for his engagement. Then a sneak
preview was tied in with Radio Station
CJBK with a resultant 578 free radio promotion
spots. A special invitation was
printed up for press screenings. Another
tie-in with radio station CJBK brought a
back cover on their top-tune herald which
was distributed at music stores around the
city. Some 6,500 heralds were distributed.
At the sneak premiere, a deejay greeted
the audience with on-the-air interviews. A
second radio promotion with station CKSL
brought over $1,250 worth of free spots
and a special on-the-air editorial praising
BILL NICHOLS
Village Cinema IV
Austin.
Tex.
coloring contest held in the Austin newspaper
with prizes for all age groups from
tots to grandparents. A contest to guess the
amount of "Three Musketeers" candy bars
in a jar was held at the theatre. The theatre
itself was completely decorated in "Musketeer"
paintings, one-sheets and banners.
Displays were .set up in restaurants and
stores around town. A library promotion
was set up using the coloring contest while
displays were set up in the four leading
book stores. A local TV show, the Carolyn
Jackson Show, devoted an entire 30 minutes
to the "The Three Musketeers" including
the
showing of entertainment film clips.
12
BOXOFFICE :: October 7, 1974

quality
and
,
and
^&"S..
• ANNIVERSARY
(•••••••»^
This year marks our 50th Anr^iversary of film making The name Metro-Goldwyn-Mayer
has oome to be respected for innovation motion
. pictures .
showmanship.
Now OS we begin our second "50 Years"..
hs more than a movie,
hs a celebration.
From the Hilarious Broadway I
Neil Simon's
As real and exciting
as today's headlines
Sean Connery, Candice Bergen
Brian Keith and John Huston star in
Dean Martin
John Milius' Sweeping Adventure
"01)0(1WflM©
Every man, if only for a moment,
yearns to live another man's life
Jack Nicholson
and Maria Schneider
in Michelangelo Antoniom's
THE
PASSENGER
In the 1930s
any rugged young man could be
turned into a cowboy movie star
This IS the story of one
who shouldn't have been
Jeff Bridges Andy Gnffith Alan Arkin
•
HEARTS
oftheWEST
The Tuneful Sequel to
This Year's Fabulous
Box-Office Sensation
THPT'S
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TOO!
faiiilJrUVif»TrTn)
An exciting sequel to MGM's highly
acclaimed "WESTWORLD"
LOGAN'S RUN
Beyond '2001 '
Brave New World
into a spectacular paradise on earth
where everything is yours except
GUNS
The word is out
A Nation IS desperate for
irgei Dale January 6th 75 Target Date Octobei
ranger Dale February 3. 75
Target Dale febtuary W 75
The true story of a man who found
a unique way to finance his
personal American dream of wealth
and community respectability
BRODIN
and now enjoying highly successful return engagements'
2001: a space odyssey
A more limely lilm TODAy than ever before >
GONE WITH THE WIND
The most magmticenl motion picture ever'
OOCrOR ZHiV\GO
The most excitmg adventure ever tilmeO'
The hilarious adventures of
America's first robber baron
CnPITFIL
TRUEGDDD
A Daniel Selinick/Joel Glickman ProOuc
• \
Released thru
Entertainment from
Transamerica Corporation
T
V United Artists^

.
—
Philadelphia Circuit Executives Flay
Practices in Bidding and Booking
PHILADELPHIA—The entire business
of bidding and booking pictures in this area
has gotten out of hand, according to William
Milgram, president of Milgram Theatres,
which has the two largest theatres in
center city—the Fox Theatre and the Milgram
Theatre— in addition to the Stage
Door Cinema. While predicting record
pictures the exhibitors haven't seen, stated
Mert Shapiro, film buyer for Sameric Theatres,
which comprises 63 screens in the
area, including six center-city houses.
"Every picture we bid for next season was
bid blind," said Shapiro, in comparing the
film booking business to "shooting craps."
Not only can the distributors name their
price for commercially promising pictures
but they no longer have to grant the exhibitor
an exclusive area engagement as a condition
for booking the film. Backing up
their big releases with massive TV advertising
campaigns, distributors now book a
major picture into as many theatres as they
think the market can stand.
On top of that, they're insisting on guaranteed
minimum runs of as long as eight
weeks to as much as 20 weeks for projected
"blockbusters," as with "The Exorcist." The
distributors are also demanding huge advance
payments weeks before the picture
opens.
Before "The Godfather. Part 11" opens
here next December, the five theatres that
have booked it here have to pay in advance
a combined total of $1.5 million, which
means that some exhibitors often have to
obtain short-term bank loans at high interest
rates.
'Few Successful Films'
"It's a tremendous seller's market," Milgram
complained. "There's a tremendous
shortage of film." Of the 175 to 200 pictures
he says are available in a year. Milgram
claims "perhaps 20 to 25 per cent of
them are commercial successes— perhaps 5
per cent of them are extremely successful."
The Milgram chain circuit operates and
in some situations only handles the bookings
for 57 theatres in the Philadelphia market,
with 20 more theatres in the Washington.
D.C., territory.
In addition to the Milgram and Sameric
circuits, a third major film buyer in the
area is the Budco Theatres Co., which acquired
the old William Goldman circuit in
1962 and now has 56 theatres in the Philadelphia
market and a total of 70 theatres
nationwide. In center city, Budco operates
the Regency, Midtown and the Budco-Goldman
Twin I and II.
"Philadelphia is horribly overseated," explained
another theatre circuit executive,
pointing to the proliferation of shopping
center units built here in recent years and
Milgram predicts, there'll be a return to
more conservative bidding practices. And,
he says, if the tight money market continues,
that alone will cause "a general pulling
back."
NATO Special Award
To Jennifer O'Neill
ATLANTA—Jennifer O'Neill will
be the
recipient of the 1974 special award of
Merit from the National Ass'n of Theatre
Owners at its annual convention here. Now
starring in the forthcoming BCP film, "The
Reincarnation of Peter Proud," Miss O'Neill
is making "Whiffs" for Brut Productions.
She was singled out by NATO as "a current
luminary who gives promise of being
one of the great film stars of the future;
her freshness, talent, beauty, and individuality
make for those stellar qualities which
will help make the great films of the
future."
The award will be bestowed Thursday
(10) at the President's Banquet, the final
and formal event of the NATO convention.
NATO's annual film awards will be given
at that time to Jack Lemmon as male star
of the year; Faye Dunawav as female star
of the year: William Friedkin as director of
the year; Richard Zanuck and David Brown
as producers of the year and Sterling Silliphant
as writer of the year.
Miss O'Neill will interrupt her filming
in Hollywood of "Whiffs" in which she costars
with Elliott Gould, to fly to Atlanta
for the award.
One of the most beautiful and successful
of high fashion models before she turned
to the screen. Miss O'Neill won instant international
fame in the film. "The Summer
of '42." She made her screen debut opposite
John Wayne in "Rio Lobo" and after three
other films and "The Summer of '42." was
elevated to stardom in her sixth film.
BCP's "The Reincarnation of Peter Proud"
opposite Michael Sarrazin.
Paramount Announces
Managerial Shifts
NEW YORK—Herb Gillis has been appointed
Paramount Pictures Midwestern
division manager, it .^

FOR 197
THE LINE
START HER]

THISYEAR
AT NATO
"^^ A Te'll
be talking about
^^r these eight films — our
first eight releases for
1975. They are all completed, or
before the cameras right now.
20fh Century-Fox and Warner Bros.
STEVE McQUEe7"pAUL NEWMAN
WILLIAM HOLDEN
FAYE DUNAWAY
IRWIN ALLEN'S PRODUCTION OF
THE TOWERING INFERNO
•
FRED ASTAIRE SUSAN BLAKELY
RICHARD CHAMBERLAIN
JENNIFER JONES- O.J. SIMPSON
ROBERT
•
VAUGHN ROBERT WAGNER
Produced by
IRWIN ALLEN
Directed by
JOHNGUILLERMIN
Screenplay by
STIRLING SILLIPHANT
Based on the Novels
"The Tower" by RICHARD MARTIN STERN
Music
JOHN WILLIAMS
"WE MAY NEVER LOVE LIKE THIS AGAIN"
Words and Music by
Al KASHA and JOEL HIRSCHHORN
Sung by MAUREEN McGOVERN
ALEXANDER SALKIND
OLIVER REED -RAQUEL WELCH
RICHARD CHAMBERLAIN
And MICHAEL YORK as D'Artagnan
ERANKFINLAY- CHRISTOPHER LEE
GERALDINE CHAPLIN
A RICHARD LESTER FILM
THE FOUR MUSKETEERS
SIMON WARD
And FAYE DUNAWAY as Milady
CHARLTON HESTON as Cardinal Richelieu
Music by
MICHEL LEGRAND
A MEL BROOKS FILM
YOUNG FRANKENSTEIN
starring
• •
GENE WILDER PETER BOYLE MARTY FELDMAN
CLORIS LEACHMAN
Co-starring
TERI GARR
Also starring
KENNETH MARS
MADELINE KAHN
GENE WILDER and MEL BROOKS
Based on Characters in the Novel
"Frankenstein" by
MARY WOLLSTONECRAFT SHELLEY
Music by
JOHN MORRIS
A Production of
GRUSKOFF/VENTURE FILMS, CROSSBOW
PRODUCTIONS, INC. and JOUER LIMITED
GENEHACKMAN
FRENCH CONNECTION II
A FILM BY JOHN FRANKENHEIMER
Co-starring
BERNARD FRESSON
And FERNANDO REY as Alain Charnier
hOBEKT ROStN
Produced by
RAYMOND DANON
Screenplay by
JAMES POE and ROBERT DILLON
Based on Characters Created by
ROBIN MOORE
BURT REYNOLDS
W.W. AND THE DIXIE DANCEKINGS
A STEVE SHAGAN PRODUCTION
CONNY VAN "dYKe'oERRY REED
NED BEATTY
And ART CARNEY
Executive Producer
STEVE SHAGAN
Produced by
STANLEY CANTER
Directed by
JOHN AVILDSEN
A PETER BOGDANOVICH PRODUCTION
BURT REYNOLDS
•
CYBILL SHEPHERD
AT LONG LAST LOVE
Music and Lyrics by
COLE PORTER
MADELINE KAHnTuILIO DEL PRETE
JOHN HILLERMAN- EILEEN BRENNAN
and MILDRED NATWICK
Director of Photography
LAZLO KOVACS
Production Design
GENE ALLEN
Musical Scoring
ARTIE BUTLER
Directed. Written and Produced by
PETER BOGDANOVICH
PAUL WILLIAMS
WILLIAM FINLEY
BRIAN DEPALMA'S
PHANTOM OF THE PARADISE
Co-starring
GEORGE MEMMOLI • HAROLD OBLONG
ARCHIE HAHN •
JEFFREY COMANOR
And INTRODUCING JESSICA HARPER
MICHAEL CAINE- NATALIE WOOD
FAT CHANCE
A PETER HYAMS FILM
Co-Starnng
•
KITTY WINN MICHAEL CONSTANTINE
•
LIAM DUNN TIMOTHY AGOGLIA CAREY
Produced by
IRWIN WINKLER and ROBERT CHARTOFF
Directed by
PETER HYAMS
Join us at our luncheon Tuesday,
October 8th, 12:15 P.M. at the Hyatt
Regency, in the Phoenix Ballroom.
You'll see and hear more, and find
out what those long lines will be
all about.

Group 1 Plans Larger
Release Slate in 75
NHW YORK—Brandon Chase, president
of Scarsdale, N.Y. -based Group 1 Films,
announced that the production-distribution
company has ended the current fiscal year
with a substantial increase in net profits
and with all of its 12 feature releases proving
to be moneymakers. Group I's record
of continuing financial improvement every
year since the firm's founding thus has been
maintained. Chase noted.
In announcing that the 1975 release slate
will exceed this year's figure. Chase emphasized
that the Group 1 expansion program
already implemented will be continued via
foreign and domestic co-productions, expanded
acquisitions and further key personnel
additions. The company's successful
marketing formula, to be enhanced by the
addition of sophisticated computers, will be
followed as in the past; i.e., testing of
campaigns in specific areas and redesigning
in accordance with the indicated results in
those situations.
Foreign operations were augmented in
1974 with the opening of Munich, Rome
and Paris offices, in addition to the existing
one in London. Chase commented that
foreign sales each year continue to represent
a successively larger share of the firm's
grosses.
Group 1 also plans additional entries in
the TV field during 1975. Its series "Strange
and Wondrous World," already making an
impact in numerous domestic and overseas
markets, will be joined by the company's
first "movie of the week" for a major network.
'Gold' Grosses Top Half
Million in First Week
BEVERLY HILLS—The Roger Moore
starrer "Gold" has grossed over a half million
dollars in the first week of release in
six European countries and the Union of
South Africa, according to producer Michael
Klinger. The adventure drama, released
by Allied Artists in the United States,
Columbia in most of the remaining nations
and Hemdale in Great Britain, racked up a
one-week British take of nearly $200,000
in 23 houses, Klinger reports.
Other figures supplied by the filmmaker
include over $80,000 for the first week in
11 Paris houses, a one theatre take of $\8.-
500 in Antwerp and a massive $90,000 for
four theatres in Sweden in the first week.
Currently closing its second week at the
Odeon Leicester Square in London, "Gold"
looks likely to repeat its $56,000 first week.
Allied begins American release with an
opening in New York Friday (l.S).
Indiana TO Meet Nov. 12
INDIANAPOLIS—The Theatre Owners
of Indiana will hold its 48th annual convention
November 12 and 13 at the Sheraton
Motor Inn.
GROUP 1 FILMS goes to
in-house
computer. Group 1 Films president
Brandon Cliase is shown signing a contract
for the new Burroughs computer
system, as Mark Kierstem of the Burroughs
Corp. (seated left) looks on.
Standing (left to right) are Group 1
executives Roger Darin, executive director;
Jack Leff, operations manager;
and Mel Maron, general sales manager.
CNC in Step Toward
Worldwide Expansion
HOLLYWOOD—Fred Briskin, president
of Cinema National Corp., has announced
that his distribution firm has established an
office in Rome. Ms. Alba Angeli, until
recently assistant manager of Columbia Pictures'
Rome office, has been retained by
CNC to pursue its interests in Rome as well
as in other European markets.
Ms. Angeli's main activity will be to keep
abreast of foreign-produced films for acquisition
by CNC. The company's most
recent acquisitions for domestic release are
"A Child Under a Leaf," starring Dyan
Cannon, and "Another Day at the Races,"
starring Dean Stockwell, Alex Karras, Mc-
Lean Stevenson and Russ Tamblyn.
Cinema National actively is seeking new
product and Briskin states, "We hope to
acquire four to six significant additional
films by the end of 1974."
Briskin feels the opening of an office in
Rome is an important step toward the company's
goal of worldwide expansion.
NTA Half Year Gross Up,
But Net Income Down
LOS ANGELES—National lelefihii Associates,
a distributor of films for television
and theatre, announced the financial
summary for the six months ended June
30, compared to the same period in 1973.
Film rental income was $8,702,046 in
1974 as compared to $6,591,708 in 1973.
Net income (loss) was $957,121 this year
compared with $391,764 in 1973. Loss per
share increased to 9 cents from 4 cents.
Kirk Kerkorian Will
Keep Control of MGM
( ULVER CITY, CALIF.— Early next
year Metro-Goldwyn-Mayer's board of directors
proposes to offer stockholders the
right to exchange any and all of MGM's
outstanding common stock for a new issue
i>f callable participating voting class B common
stock, such proposal to be subject to
prior stockholder approval.
Kirk Kerkorian, the company's vicechairman,
chief executive officer and holder
of about 50.1 per cent of MGM's common
stock, indicated that he would expect to participate
in the proposed exchange offer, according
to Frank Rosenfelt, MGM president.
Although Kerkorian said that he had
reached no decision as to the extent of
such participation on his part, he indicated
that he did not believe that it would affect
the control position he now maintains in the
company's common stock.
Proposal of the early 1975 offer was
authorized by the MGM board of directors
meeting here September 30. Detailing the
offer relating to its common stock, the board
announced that one share of voting class
B common stock will be offered in exchange
for each share of the existing outstanding
common stock. Such class B stock
will have the same voting and dividend
rights as the existing common stock. The
class B stock will be redeemable on a
pro-rata basis semi-annually at $25 per share
and MGM will be obligated to devote at
least 90 per cent of its net profits after
September 1 of this year to the retirement
of such stock "subject to the availability
of retained earnings under applicable indentures
and lending agreements."
At its September 30 meeting, the MGM
board also authorized a cash tender offer to
be made for any and all of the outstanding
balance of its 5 per cent convertible
debentures due in 1993. There are about
$19.5 million principal amounts of such
debentures and the closing price of these
debentures on the New York Stock Exchange
Friday, September 27, was $390
per $1,000 principal amount. The MGM directors
will make a tender offer of $550
(without accrued interest) for each $1,000
principal amount of such 5 per cent convertible
debentures tendered. The offer is
to be made through a dealer-manager and
soliciting dealers who are to receive compensation
for their services.
"The tender offer will be made only b\
means of an invitation for tenders, which
will be mailed on or about October 15 to
all holders of such debentures," Rosenfelt
said, "and will continue for around 20
davs, unless extended."
University Film Conference
ROCHESTER, N. Y. — The Rochester
Institute of Technology will host the 29th
annual University Film Ass'n conference,
Aug. 18-22, 1975. Announcement of the
site was made by UFA president Stuart A.
Selby at the association's 1974 conference in
Windsor, Ont., Canada.
BOXOFTICE :: October 7, 1974 17

COMING SOON
FROM
PARAMOUNT
COON SKIN
THE DAY OF THE LOCUST
DOGPOUND SHUFFLE
THE DOLLMAKER
THE DOVE
THE FIFTH ESTATE
FRAMED
THE GAMBLER
THE GODFATHER, PART II
THE HEPHAESTUS PLAGUE
HOME FREE
THE KLANSMAN
THE LAST TYCOON
LEADBELLY
THE LITTLE PRINCE
MANDINGO
THE MARATHON MAN
MIKEY AND NICKY
MURDER ON THE ORIENT EXPRESS
NASHVILLE
1900
ONCE IS NOT ENOUGH
THE OTHER SIDE OF MIDNIGHT
PHASE IV
POSSE
THE PROMETHEUS CRISIS
SHANKS
SHEILA LEVINE IS DEAD AND LIVING IN NEW YORK
SIX DAYS OF THE CONDOR
STARTING OVER
TITOrTHE FIFTH OFFENSIVE

"
Crown Schedules Nine
75 Feature Releases
BEVERLY HILLS. CALIF.—Mark Tenser,
president of Crown International Pictures,
says the summer of '74 has been the
most profitable in the company's history,
providing basis for an optimistic outlook in
1975. Two boxoffice champs, "Policewomen"
and "The Teacher" established an
outstanding track record. Tenser noted,
adding that "Policewomen" hit a $ 1 .000,000
boxoffice gross in three months and that
"The Teacher" scored equally well, with
both features going into extended playing
time in 90 per cent of the engagements.
To date the combined boxoffice figures for
the two film total $5,000,000 in "the first
six months of release, according to Crown.
In announcing nine feature releases in
1975, Crown's most ambitious slate in its
15-year history. Tenser said "Get Ready
for Crownmanship '75" would be the theme
to alert exhibitors attending the NATO convention
in Atlanta to the flow of independent
product which would be available
from the company.
"Based on the lineup of films completed,
in post-production and in the planning
stages, everybody the home office and
in
our exchanges is enthusiastic," Tenser commented.
"The footage we plan to show in
Atlanta will bolster exhibitor support as
well. Right now we have three quality productions
completed for early spring/ summer
release."
First feature to be released is "Trip
With the Teacher," written, produced and
directed by Earl Barton. Starring Brenda
Forgarty and Zahnon King of "Young
Lawyers" TV series, the film is rated R.
Scheduled for Easter release is "The Sister-in-Law,"
starring Anne Saxon, John
Savage, W. G. MacMillan and Meredith
Baer and produced by Jonathan Krivine and
Joseph Ruben. Ruben also directed and
scripted the R-rated feature.
The third completed picture is "Best
Friends," a timely drama of today's youth,
produced and directed by Noel Nosseck.
Richard Hatch, Susanne Benton, Doug
Chapin and Ann Noland star. It is R-rated.
"The Specialist" and "The Widow" currently
are in production. In preproduction
are "Lady Luck," with Marilyn J. Tenser
to bring the history up to date with such
as executive producer, and "Pompon Girl,"
performers as Lena Home, to be written, produced
Nat King Cole,
and directed by
Pearl Bailey, Billy Eckstine
Earl
and Louis Armstrong.
In addition. Blake will explain the
Barton. Negotiations are in progress
for two more productions to round out the
origins of ragtime music.
nine-feature schedule.
"Since our "Crownmanship' campaigns Screenplay will be written by Robert
have proven so successful," Tenser de-
Kimball, editor of the celebrated book on
Cole Porter entitled "Cole," former curator
clared, "we have attracted the attention of
independent producers who can supply
product that 'a showman can promote for
profit.'
Claudine Auger in 'Eiger Sanction'
HOLLYWOOD — Claudine Auger has
been signed by producer Robert Daley for
a cameo role in Universal's "The Eiger
Sanction," Clint Eastwood starrer being
directed by Eastwood from the best seller
by Trevanian.
WOMPI Int'l
Prexy Gantt
Elected to Second Term
Charlotte, N. C. — Amalie L. Gantt,
president of the Women of the
Motion Picture Industry International,
was re-elected to a second term in that
office at the international convention
held here September 26-29 at the Sheraton
Hotel.
Due to this year's change in bylaws
allowing a president a second term,
Mrs. Gantt of Charlotte is the first
prexy to succeed herself. Previously,
only the treasurer was permitted more
than one term.
Other officers include: Betty Bellamy,
Toronto, vice-president; Virginia
Porter, Charlotte, re-elected corresponding
secretary; Gertrude Pierce, New
York City, recording secretary, and
Doris Payne, Chicago, treasurer.
Zouary to Produce Film
On Great Black Artists
NEW YORK—"An American Musical
Experience." planned as an all-entertainment
film focusing on the great black
performers, will be produced independently
by Maurice H. Zouary. The film will run
no minutes in its final form and will cover
performers from blackface and minstrel
shows dating back to the 1890s. Much of
the film will be used from Zouary's exclusive
collection of the original Lee De-
Forest Phonofilm sound-on-film productions
made in the 1920s and now housed at the
Library of Congress.
The collection includes many authentic
and one-of-a-kind performances by the great
vaudeville headliners of the day: Noble
Si-ssle, Eubie Blake, Abby Mitchell, Eddie
Cantor. Fannie Ward. Ben Bard and Jack
Pearl, Weber and Fields. Ben Bernie and
his Orchestra. DeWolfe Hopper and Chic
Sale. Sissle and Blake and Abby Mitchell
will be seen in the film, along with the
Jubilee Four Quartet, Hot Lips Page, Mabel
Lee, Earl Jackson and Louis Douglas.
Blake will do the commentary for the
earlier portions of the film, later portions
of Yale University's American Musical
Theatre Collection, co-author of the recent
book "Reminiscing With Sissle and Blake"
and a leading authority on the American
musical.
Zouary, acting either as executive producer
or full producer, hopes to co-produce
the film with another group and is looking
for sources for films to make up the later
stages of "An American Musical Exp>erience."
Caruth Byrd Entering
Distribution Field
HOLLYWOOD—The Caruth C. Byrd
organization announced it is entering the
theatrical feature-film distribution business,
both domestically and internationally. The
announcement was made by James "Skeet"
Wilson, president of the Byrd group, who
said the new company will be called Cinema
Network, Inc., with main offices in Dallas,
Tex.
Wilson, in making the announcement,
said repeated successes with Byrd's latest
release. "Murph the Surf," starring Robert
Conrad and Don Stroud, in independent
distribution deals had promoted the organization
of Cinema Network, Inc.
"This sets the stage for us to keep films
we produce in a state of perpetual domestic
and global distribution," Wilson said, "before
we package for TV network or syndication
release."
Byrd will be chairman of the board and
chief operating officer, with Wilson serving
as president, Charles T. Courtney as
vice-president and Jim Wood and Steve
Smith as national and international sales
representatives. Eric Jeffrey Haims will
serve as national production distribution
coordinator.
Production offices are located at Samuel
Goldwyn Studios in Hollywood. Initially,
the Dallas-based Byrd organization took
over the financially ailing tape-to-film production
of the Glenn Ford starrer "Santee."
Immediately thereafter the company went
into production on "Murph," which was
followed quickly by "Monkeys of Bandarpur,"
shot entirely on location in India.
Both films will go into the new Cinema
Network initially for domestic distribution
and exhibition, while other feature properties
are being readied for production.
Sid Sheinberg to Qiair
M. P. Pioneer Dinner
NEW YORK — Sidney J. Sheinberg,
MCA. Inc., president and chief operating
officer, has been named chairman of the
36th annual awards dinner of the Foundation
of the Motion Picture Pioneers, which
this year will honor Henry H. "Hi'" Martin.
Universal Pictures president as its 1974
Pioneer of the Year, it was announced by
Salah M. Hassanein, president of the Foundation.
The dinner will be held Monday. November
25, at the Waldorf Astoria Hotel in
New York City. Martin is a former president
of the Foundation.
Robert L. Carpenter, Universal general
sales manager and John H. Rowley, vicepresident
of United Artists Theatre Circuit,
will serve as co-chairman of the gala
event.
Martin is executive vice-president of the
Will Rogers Memorial Fund, and a director
and past president of the Pioneers. He is also
a member of the New York and Dallas
tents of Variety Clubs.
BOXOmCE :: October 7, 1974

•
-^•'
aV,|^.
ROfi"
EMANUEL L WOLF presenis
A MICHAEL KLINGER Production of a PETER HUNT film
with RAY •
MILLAND BRADFORD DILLMAN and SIR JOHN GIELGUD
Simon Sabela Bernard Horsfall Marc Smith 'Tony Beckley
• •
Produced by MICHAEL KLINGER Directed by PETER HUNT
•
Screenplay by WILBUR SMITH and STANLEY PRICE
Based on the novel "GOLDMINE" by Wilbur
• •
Smith Music by ELMER BERNSTEIN Lyrics by DON BLACK
OLD
|PG|"^'' ??"° -"^a I
Technicolor

1
Scott Wants 'Savage'
R-Rating Overturned
NORTH HOLLYWOOD — George C.
Scott has launched a four-pronged attack on
the MPAA's R-rating of his "The Savage
Is Loose."' In a press conference here
Thursday (3), the actor-turned-producer,
who has made $3,000,000 in outright sales
of this film to exhibitors, says he's willing
to gamble his money on the public's opinion
of the film. Scott is continuing a series of
private screenings of "Community Forced
Leaders" and surveying their feelings about
the ratings. So far, the research conducted
by ASI, an independent marketing firm,
shows that 61 per cent rated the picture
PG or G. said Scott.
A money-back guarantee from George
C. Scott, personally is being offered in nine
cities to parents who are forced to accompany
their child to the showing, because
of the R-rating, and to agree with the
MPAA rating.
Scott is also encouraging exhibitors to
run the picture with no rating, as he claimed
one unnamed major exhibitor is doing. With
the information from the screenings, newspaper
money-back guarantee and private
meetings with exhibitors, Scott will again
try to appeal the MPAA's decision. From
the next appeal, .Scott is asking for a transcript
of the
proceedings, a complete identification
of those present and an open ballot.
Scott said that his personal dealings with
the MPAA executives were extremely
courteous but he asks for immediate rectification
of the system. The MPAA gave "The
Savage Is Loose" an R-rating, because they
maintain the "major scene" of the movie
is incest. Said Scott, "There is no incest in
the picture and there is no active incest in
the picture." It is a "family" picture, he
says, which chooses life over death. If the
mother in the movie, Trish Vandevere, his
wife, had killed herself, or if a ship had been
seen on the horizon after 17 years of island
isolation, then, Scott speculated, it would
have been rated PG.
Royal Production Corp.
Is New Company Formed
BEVERLY HILLS. CALIF.— Royal Production
Corp., a new company formed by
Florida real estate developer William K.
Cash and producer-director Saul .Swimmer
("Let It Be," "Blindman" and "Concert for
Bangladesh"), currently is filming "The
Black Pearl" on various locations in Spain,
the Bahamas and Hollywood. The feature
will be distributed in the U.S. and Canada
by 20th Century-Fox.
Based on Scott O'Dell's Newbery Awardwinning
novel, "The Black Pearl" stars Gilbert
Roland and Carl Anderson. Swimmer
is
producing and directing.
Next on Royal's production slate is "The
Scarlatti Inheritance," based on the bestselling
novel by Robert Ludlum from a
screenplay by Dalton Trumbo. A subsequent
feature charted is a bio-pic on the life of
Willie Sutton, based on the book "Willie
Sutton: Bank Robber," Viking Press.
Moberly-Gordon Prexy
Fills Diverse Roles
FORT LAUDERDALE, FLA. — Luke
Moberly, whose Moberly-Gordon Studios
feature "Sweet Talker" world-premiered last
month in Yazoo City, Miss., is a multitalented
filmmaker. The president of the
LUKE MOBERLY
locally based production company, Moberly
wrote, directed, produced and starred (in
the lead role) in "Sweet Talker," the story
of a barnstorming crop duster in
the South.
In film production for more than 1
years, Moberly has produced and directed
three features as well as shorts, commercials
and documentaries. His script
credits include four screenplays and two
stories and he has edited two features in
addition to other categories of films.
On the technical side, Moberly has worked
as a camerman and sound technician,
besides designing four motion picture studios
and one TV studio. Projects including two
film studios, four office buildings, a backlot
town and sets for 17 feature motion
pictures comprise his experience as a builder.
The versatile head of Moberly-Gordon
Studios, which are located at 4810 Southwest
54th Terrace in Fort Lauderdale, reportedly
is planning another feature based
on the "Sweet Talker" character. Clay Teeter.
.Set in the 1920s, the picture will deal
pilots.
20th-Fox Has Top Summer
Domestic Film Rental
with the adventures of barnstorming freelance
BEVERLY HILLS—Twentieth Century-
Fox has just achieved the largest summer
domestic film rental in its history, it was
announced by Peter Myers, vice-president,
domestic sales. In this 13-week period, $35,-
785,000—an average of nearly $3 million
per week—was earned.
This breaks by a considerable amount the
previous record total of $30,105,000 during
the summer of 1970. The figure was
posted mainly due to the general release
that year of three giants — "Butch Cassidy
and the Sundance Kid," "Patton" and
"M*A*S*H."
'The Night Porter'
Only Director's 2nd
By JOHN COCCHI
NEW YORK—Just when it
appears that
every controversial subject has been explored
on the screen, "The Night Porter"
comes into being. The story of a sadomasochistic
love affair between a Nazi
officer and one his concentration camp
of
inmates, the film is all the more remarkable
in that it was co-written and directed by
a young Italian woman, Liliana Cavani, with
only one previous feature to her credit.
Miss Cavani was in town for the American
premiere of her film at the Baronet
Theatre Tuesday (1). With the aid of an
interpreter, she spoke about her film and
her career and ambitions.
'"Directing was the only thing I wanted
to do," she said, describing how she gave
up her interest in archeology to study directing
in Rome. Working in Italian television,
she then completed the feature "The
Cannibals," which was shown at the 1970
New York Film Festival.
Paramount Pictures was interested in
distributing "The Cannibals" theatrically
but only if Ms. Cavani cut the last five
minutes of the film. Deciding against this,
she satisfied herself with the fact that her
film received a good, if limited, release here
on the film festival and college circuit.
Working on a television documentary about
the Third Reich, she became interested in
the theme which evolved into "The Night
Porter" and developed a screenplay with
Italo Moscati based on several true stories
and their own imaginations.
Starring Dirk Bogarde and Charlotte
Rampling. the film opened in Italy in May
and is still the top boxoffice attraction
there. It also is a hit in France, Belgium
and Switzerland. In Rome, a substitute attorney
general declared the film obscene
and demanded five major cuts. The Italian
critics defended it as a work of art and the
courts agreed with this estimation. The
version being distributed in this country,
by Joseph E. Levine Presents, via Avco
Embassy Pictures, is complete.
.Scenes in which a large group of prisoners
are lined up in the nude for examination
were accomplished with no qualms on the
part of the actors involved: they knew it
was not for exploitation purposes but rather
for historical accuracy. Miss Rampling has
several other nude sequences but there is
only one love scene between the principals
which could be compared to anything in
"Last Tango in Paris."
Set in Vienna in 1957, just after the Russian
occupation, "The Night Porter" explores
the question of war guilt as a group of
former Nazi officers plot to eliminate any
evidence against them. Ms. Cavani said that
there is an almost total lack of war guilt
throughout Europe and mentioned that one
of the Viennese apartments used for shooting
had been purchased by its present inhabitants
from a Jewish family at low cost.
22 BOXOFTICE :: October 7, 1974

Sun
International Productions
TAKES GREAT PRIDE
IN ANNOUNCING FALL AND WINTER
RELEASES OF MORE FINE FAMILY
ENTERTAINMENT
-'-|^-|--^-A'HD TIMES Of „
:ij,jiiii*^M*^;-;,
ALSO BOOKING DATES FOR:
CHARIOTS OF THE GODS • TOKLAT
BROTHER OF THE WIND
los Angeles:

BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
p
Apprenticeship of Duddy Eravitz (Para)

1 ,^^,
and
Canada
lyivJribl than you could ask for
great comedy entertainment
^
most hilarious
1
I^OI
Hit single Vou Blew It" by Sam Coslow
sung by Danny Street
Sound track album end book distributed by K-TEL
And
a heart-warming children's matinee
^ ALL NEW AND IN COLpR!
y Pinocchio's
'
^ Birthdai
-"-
A wonderful
adventure in
make believe
that children
will remembe
for
years!
o
A Family Entertainment Corp. Production
Contact your O
K-TEL INTERNATIONAL regional office
General Office
Atlanta
Dean Luiz
Jim Bello
11311 K-Tel Drive Suite 110
Mpls, MN 55343 1645TullyCirc
DISTRIBUTED BY K-TEL INTERNATIONAL. INC iConlacI vout local oMicei
Dallas Denver Montreal New York
Jerry Malone Bruce Ritzsctike Frank Goulel MikeJusko
Suile9M
Suile275 Rt3. A-10 6665 St James West
1010W Mockingbird Evergreen. CO Montreal 262 PQ 145W 58inSi
-- - - - (514)-487-2382 New York. NY. 10
Jim Hayden
77 Mam St
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(204)-633-8860
BOXOmCE :: October 7. 1974

,
—
Texas Premiere Launches
Bryanston s 'Chain Saw'
DALLAS, TEX.—More than 40 newspaper,
TV, and radio press representatives
were on hand for a major promotional l-da\
junket for the Texas territory premiere of
Bryanston Pictures" "The Texas Chain Saw
Massacre."
The event held in Dallas on Tuesday ( 1 )
prior to the October 11 opening at some
250 theatres, was an eye-opener for the
representatives for the Texas - New Orleans
- Memphis - Oklahoma markets involved
in the break, since Bryanston has
prevailed upon the Fairmont Hotel in Dallas
to allow the re-creation of a key set
from the film. The room-within-a-room consisted
of furniture made from human flesh
and bones which is in keeping with the
movie and the true event of mass murder
on which the film is based.
Also present at the conference were
writer/ director Tobe Hooper, stars Marilyn
Burns, Gunnar Hansen and noted plastic
surgeon. Dr. William Barnes, M.D., who
described in detail the bizarre makeup used
for the film.
On hand from Bryanston were chief operating
officer. Ted Zephro and Ad-Pub V.P.
Ira
Teller.
New Line Is Releasing
Chabrol's 'N.A.D.A. Gang'
NEW YORK—"The N.A.D.A. Gang,"
a film by Claude Chabrol which is being
distributed in this country by New Line
Cinema, will have its American premiere
here at the Playboy Theatre November 7.
Starring are Mariangela Melato, of "Love
and Anarchy" and "The Seduction of Mimi"
fame, Fabio Testi and Maurice Garrel.
In the film, five men and a woman kidnap
the French ambassador to the United States.
Director Chabrol again explores the motivations
for violence and creates a penetrating
look at contemporary society.
David Sherman Rejoins
Paramount Legal Staff
NEW YORK— David Sherman again has
joined the legal staff of Paramount Pictures,
it was announced by Walter Josiah, vicepresident
and chief resident counsel for the
company.
Sherman, a graduate of New York University
School of Law, was a member of
Paramount's law department from 1966
until 1969. From 1969 to 1972, he was
resident
counsel for American International
Pictures in New York, leaving that position
to join Time, Inc., as assistant publishing
counsel.
Tommy Lee in 'Rooster Cogbum'
HOLLYWOOD—Tommy Lee has been
signed by producer Hal B. Wallis to play
the Chinese grocery store proprietor first
introduced in "True Grit" in his production
for Universal of "Rooster Cogburn," John
Wayne-Katharine Hepburn starrer currently
filming under Stuart Millar's direction in
Oregon.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Doc Savage—The Man of Bronze (WB)
\g\
The Rapist (Fanfare) [r]
Summer of "42 (*) (WB) PG
Supersedes
T. J. Campanella Named
Para. TV Business Mgr.
NEW YORK—Thomas J. Campanella
has been promoted to business manager,
advertising and publicity, for Paramount
Television, it was announced by Charles
O. Glenn, vice-president for marketing. The
appointment became effective at once.
Campanella, a Houston native, grew up in
New York City and did graduate work ai
New York University. He has been with
Paramount Pictures since 1968, joining the
organization as assistant business manager.
Since then he has worked as assistant manager-general
accounting, staff financial
analyst and assistant to the director of
business administration-advertising and publicity.
AIP Executives Return
From Confabs in Dallas
BEVERLY HILLS, CALIF.— Leon P.
Blender. American International Pictures'
executive vice-president in charge of sales
and distribution, and Richard B. Graff, vicepresident
and general sales manager, returned
from exhibitor conferences in Dallas,
Tex. Also returning were W. R. "Randy"
Slaughter, administrative assistant to the
general sales manager, and Robert B. Steuer.
Southern division sales manager.
Releases were arranged for "The Wild
Party." "Super Stooges vs. the Wonder
Women." "House of Whipcord," "Abby,"
the rerelease of "'Dillinger" and the special
reissue combo of "Truck Turner" and "Fox\
Brown."
Patent Issued to Reed
For Speaker Shutoff
DENVER A patent for a
new approach
to the matter of shutting off drive-in theatre
speakers has been issued to the Rei.'d
Speaker Co.. of Lakewood, Colo. This uncomplicated
mechanism is operative when
the speaker is returned to the speaker post.
Sam Reed, owner of Reed Speaker Co..
perfected this speaker shutoff after several
years of experimentation. It is available on
his speakers at a slight extra cost.
Heavy Promotion Precedes
'Thrill' World Premiere
DENVER—A 15-day promotional campaign
to herald the world premiere of "The
Ultimate Thrill," new ski movie from Centaur
Films, is recreating some of the showmanship
so often missing these days. "The
Ultimate Thrill" opens Thursday (10) at
the Cherry Creek Cinema in Denver.
Producer-director Peter S. Traynor, was
in Denver Tuesday ( 1 ) to discuss the film
in a special 24-hour personal appearance.
Cariline Davis, associate producer, and Russell
Sandlin, director of advertising or Centaur
Films, joined Tom Conroy. special
promotions consultant, in Denver for the
final touches in the promotional campaign.
Conroy is arranging a spectacular sky-kite
jump off the roof of the Cherry Creek
Cinema to publicize the premiere.
Davis and Richard Schultz, executive
director of the Rocky Mountain division of
the U.S. Ski Ass'n, will appear on the Tom
Shannon show in Denver Monday (7) to
plug the film and the start of the 1975 ski
season opening night (10).
Proceeds from the premiere will go toward
the junior Racers' division of the
Rocky Mountain division of the USSA.
'Pardon My Blooper' Now
In National Release
MINNEAPOLIS— -Pardon My Blooper,"
K-Tel International's new comedy which
premiered here September 18 at the IDS
Theatre with a lofty six-day $10,400, began
its national theatrical release, Wednesday
(2). it was announced by Alan Cordover,
K-Tel's vice-president and general manager.
The motion picture, which records famous
verbal mistakes beamed over the TV and
radio airwaves, opens in Detroit at the
Americana, Carousel and Allen Park theatres.
In addition K-Tel has booked the
film into the Shopper Twin and Bayberry
theatres in Syracuse, N.Y.. the Stone Ridge
in Rochester. N.Y.. and the Cinema 2.
Cinema 7 and Plaza theatres in Albany.
N.Y.
Oklahoma City's Westwood Theatre followed
on Friday (4) and Tulsa's Fontana 4
has scheduled its "Blooper" engagement
Wednesday (9).
Clarification Statement
Is Issued on 'Breakout'
HOLLYWOOD — "Breakout
"
producer
Chartoff-Winkler Productions and the distributor,
Columbia Pictures, have clarified
a recently published syndicated news story
which quoted director Tom Gries as attributing
the source material and characters
of the picture to real characters and occurrences.
While the exciting ending of the film is
based upon an actual occurrence, the screenplay
and characters are fictional, portraying
the acts of a mercenary soldier of fortune,
played by Charles Bronson. who risks
his life for hire in a daring plot to free
a wealthv prisoner from jail.
26 BOXOFFICE :: October 7. 1974

Information leading to the accurate identification of anyone trading in bootleg prints of the MITCHELL
BROTHERS productions of BEHIND THE GREEN DOOR RESURRECTION OF EVE
,
and/or "SODOM AND GOMORRAH." [Fall
Release]
Collect BIG REWARD. Contact MITCHELL BROTHERS if you
see, hear, smell or pick-up any vibrations concerning "BEHIND
THE GREEN DOOR, RESURRECTION OF EVE or
'SODOM AND GOMORRAH. "Call us collect at [415] 441-1930
MR. HONEST EXHIBITOR:
Don't stand by while your
competition exhibits bootleg
piratical, low grade, rip-off,
unprofessional, unshowmenlike
copies of films that have been
stolen
STAMP mi
~~^
Title 17, Section 14 of the U.S. Code states:
Willful infringement for profit . . . Any person
who willfully and for profit shall infringe any
copyright secured by this title, or who shall knowingly
and willfully aid or abet such infringement,
shall be deemed guilty of a misdemeanor and
upon conviction thereof, shall be punished by
imprisonment for not exceeding one year or a fine
of not less than SlOO. nor more than Si, 000. or
both, in the discretion of the court.

'Europe for All Seasons'
Premieres in New York
NEW YORK—Lufthansa German Airlines
and Association-Sterling Films held a
cocktail reception recently for the North
American premiere of the short. "Europe
for All Seasons." This latest collaboration
between the airline and the distributor was
previewed at Paramount Pictures' home office,
Paramount having produced the 18-
minute film. The beauty of Europe in all
four seasons was demonstrated via glimpses
of such tourist spots as Paris, Athens, Rome.
London. Munich and Seville.
Other Films About Europe
Other free-loan films in 16mm and color
produced by Lufthansa and available
through Association-Sterling's regional film
centers are: "Germany," 27 minutes, about
the modern Germany, from Munich to Hamburg:
"Sounding the World," 25 minutes, in
which an American family follows Lufthansa's
world-wide routes; "Destination
Snow." 24 minutes, the mountain kingdoms
of Germany and Switzerland; "Five Countries
in Search of a Tourist," 28 minutes,
focusing on Hungary, Yugoslavia, Rumania,
Bulgaria and Czechoslovakia, and "Mediterrania,"
28 minutes, on the Mediterranean
people and their countries.
Also, "Time Flies," 25 minutes, narrated
by the late Frank Blair and using old newsreel
footage, this traces the history of
Europe's commercial air service; "Premiere,"
28 minutes, a musical tour through the
German countryside; "The Hanseatic
League," ten minutes, about the protective
alliance that helped lead Europe out of the
Dark Ages, and "German Festival Time,"
25 minutes, in which a balladeer tours Germany
and legends and historical events are
re-enacted.
Association-Sterling also has announced
the availability of several new free loan
shorts in 35mm.
Historic Irish Port Subject
"Superport," 12'/2 minutes, was produced
by Murray Lerner in Bantry Bay, an historic
port on the southwest coast of Ireland. A
village of fishermen and farmers, it at one
time was the berth of the Spanish Armada.
The Clancy Brothers sing sea chanteys, traditional
Irish songs and their own compositions,
including "Bringing Home the Oil."
Whiddy Island, six miles offshore in Bantry
Bay, is a unique oil terminal for tankers
unloading crude oil from the Middle East.
"Pat in Paris," eight minutes, shows the
traditional city—the Eiffel Tower, the Seine,
Montparnasse and the offbeat—the bistros,
boutiques and back streets seldom seen by
tourists.
"Building a Better Dream," eight minutes,
is being made available through the Air
Force. AS/35 is recommending that exhibitors
book it with G. PG and teen-oriented
films. At Connecticut's Fairfield High
School, both boys and girls participate in
patrons in the past few months. Geoffrey
Holder narrates the short about the islands
of Trinidad and Tobago. This will be the
company's most widely seen film released in
1974.
Association-Sterling Films has regional
centers in La Grange, 111.; Ridgefield, N. J.:
Dublin, Calif.; Dallas; Oakmont, Pa.; Littleton.
Mass.; Sun Valley, Calif.; Atlanta, Ga.;
Minneapolis, and Toronto.
For information, write Association-Sterling/
35, 866 Third Ave., New York City
10022.
Allied Artists Appoints
Four to Corporate Posts
NEW YORK—Emanuel L. Wolf, president
and chairman of the board of Allied
chief financial officer in addition to his
duties as
treasurer.
Michael H. Gerber has been named secretary
in addition to his duties as corporate
counsel.
Andrew C. Evans is now chief accounting
officer in addition to his duties as
controller.
Feldman is a member of the board of
directors of Kalvex, Inc.
Lesser joined .Allied Artists in June 1973.
Prior to that he headed his own company,
and previously he served as vice president
and general manager of Robbins Music
Corp., a subsidiary of MGM Pictures.
Gerber joined Allied Artists as corporate
counsel in February 1974. Prior to that he
was assistant secretary and assistant to the
general counsel of Columbia Pictures Industries.
Evans joined Allied Artists in November
1973, as controller. Previously he was a
member of the accounting firm of Price
Waterhouse & Co. since 1966.
Three UA Releases Pulling
Top Grosses Overseas
HOLLYWOOD — Three United Artists
releases, "Juggernaut." Woody Allen's
"Sleeper" and Clint Eastwood's "Thunderbolt
and Lightfoot"— are registering outstanding
business in Johannesburg and London.
David V. Picker's "Juggernaut," a
suspense drama of the high seas, helped
launch Kine II, a 690-seat house in a new
motion picture complex in Johannesburg,
with a phenomenal gross of $27,771 for
eight days. This is one of the best opening
weeks ever reported for the South African
city. At the adjacent Kine III. a 479-seat
theatre, "Sleeper" rang up an impressive
$15,691 for eight days, demonstrating that
Woody 's unique American humor has a
trans-Atlantic
appeal.
In London, "Thunderbolt and Lightfoot"
grossed a smash $33,217 over a four-day
the Reserve Officers' Training programs. period. The playing time covered four theatres,
Robert Finehout, Association-Sterling
the Pavilion for four days; the Astoria,
vice-president, reports that "Three Rhythms"
has been seen by more than 3,500.000 movie
four days; the Odeon Kensington, four days,
and the new Victoria, two-and-a-half days.
Three New Short Subjects
Offered Free by MTPS
NEW HYDE PARK, N.Y.—"Rather Be
a Chicken." a IOV'2 -minute sound and color
tilm, is available in 35mm on a free loan
basis by .Modern Talking Picture Service
here. Using animation and live action, the
"tongue-in-beak" short was produced for
Elanco Products Co., a division of Eli Lilly
and Company, by the Creative Establishment.
Narrated by a sly and hungry fox, the
short explains the history of the chicken
and the stages involved in producing chickens
from hatching through marketing. The
film was designed to increase awareness of
chicken as an economical food, high in
protein and low in calories.
Artists Pictures, has announced the following
appointments:
"Jeanne Holgate" is the title of another
.MTPS 35mm-sound and color motion picture
Jay N. Feldman, has been elected to the
presented by the Franklin Mint. Its
board of directors.
subject is the fine art of floral painting and
Seymour H. Lesser has been appointed the film features the artist as she creates the
paintings. Produced by Telegroup, Inc.. the
film shows the world renowned floral artist
as she fulfills her commission to paint the
official flowers of all fifty States of the
Union. This film short follows Miss Holgate
on research trips to Mount Rainier National
Park. Washington, the island of
Kauai, Hawaii, and in her studio as she
talks about the techniques of painting. The
film also glimpses at the intricate process
used to reproduce Miss Holgate's paintings
as fine art prints for collectors.
Also being offered on free loan for
showings in theatres throughout the country
is a new 35mm film produced by the U.S.
Office of Education and showing people of
different ages as they take part in local
projects to improve their environment.
Actual production of this 1 3 Vi -minute
sound and color film was by the awardwinning
Richter-McBride Productions, Inc.,
and distribution is by MTPS.
Requests for free loan playdates should
be sent to Modern Talking Picture Service.
2323 New Hyde Park Road, New Hyde
Park, N.Y. 11040.
K-Tel Launches Openings
Of Its 'Pinocchio' Film
NEW YORK — "Pinocchio's
Birthday
Party," the live action and animated feature
which was named Best Children's Film
at the .Atlanta Film Festival, was launched
throughout the country Wednesday (2) by
K-Tel International. Announcement was
made by Alan Cordover, vice-president and
general manager of K-Tel, and Gerald J.
Rappoport, executive producer of the film.
Four Indiana theatres participated in the
initial break, with others to follow: the
Gateway and Cinema South in Fort Wayne,
the Strand in Kendallville and the Hines in
Portland.
Four original songs by Karen Cohl and
Susie Ungar are featured in the film. The
cast includes, as Pinocchio's guests of honor,
Sleeping Beauty, the Little Drummer and
Puss 'n Boots.
28
BOXOFFICE :: October 7, 1974

HE IDNG HOT SUIVMER
H4D SOME RE4L COOL GROSES
for
PiPPi ..he SOUTHSEAS
$42,695
BOSTON (1 Week) 5 Theaters (Matinees Only)
$41,163 $55,239
HOUSTON (1 Week) 6 Theaters (96° record
breaking heat)
CHICAGO (1 Week) 8 Theaters (98° heat)
For those exhibitors who could not
play "PIPPI IN THE SOUTH SEAS"
this summer, WE HAVE VARIOUS
FALL DISTRIBUTION POLICIES.
COMING:
SUMMER OF '75
(f^s
in the
S^ SOUTH SEAS
Goes on Board.
[AVAILABLE THROUGH EASTER
Contact Carl Reardon, Herb Schaefer or Neil Evans
G.G. Communications, 820 Statler Office Bldg., Boston, MA 02116, (617) 542-9633

UA Has Major Campaign
In New York for Telham'
NEW YORK— United Artists backed its
New York opening of "The Taking of Pelham
One Two Three" with a major multimedia
advertising campaign. The suspense
thriller, produced by Gabriel Katzka and
Edgar J. Scherick for Palomar Pictures and
Palladium Productions, was directed by
Joseph Sargent from a screenplay by Peter
Stone. Starring are Walter Matthau, Robert
Shaw, Martin Balsam and Hector Elizondo.
The John Godey novel on which the film
is based was on the best-seller lists for more
than 15 weeks and is a continuing success
in the paperback edition. Exploiting this.
STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION
LC at Publication
~
:aT10N iSlreet.cir,
the campaign features approximately 1.000
subway two-sheets with the copy. "Everyone
Read It. Now You Can Live It." The
story concerns the hijacking of a New York
City subway train which leaves the Pelham
Bay station at 1:23 p.m.
On Friday, September 27, a major newspaper
campaign went into motion, with fullpage
ads running in the multi-million circulation
Daily News the week of Monday,
September 30. Spot television announcements
on WCBS, WNBC and local station
WPIX were beamed to more than 20 million
homes in the Greater New York area.
The film opened Wednesday (2) at the
Criterion and 86th Street East theatres.
Issue at year end)
Brunt Blvd. , Kansa City, Mo. 64124
>RTERS OR GENERAL auSINE'S OFFIC ES OF THE PUBLISHERS f,V,» p
825 Van Brunt B lvd. , Kansas C ity, Mo. 64124
ESSES OF PUBLISHER, EDITOR, AND MANAGING EDITOR
Ben Shlyen, 825 Van Brunt Blvd., Kansas City,
SEE INSTRUCTIONS
ON PAGE 2 (REVERSE!
(Jackson County)
Shlyen, 825 Van Brunt Blvd., Kansas City, Mo. 64124
Jesse Shlyen, 825 Van Brunt Blvd.. Kansas City. Mo. 64i:
Associated Publications, Inc. Blvd., Kansa
Elvd. , Kansa
Blvd., Kansa
8 KNOWN BONDHOLDERS. MORTGAGEES, AND OTHER SECURITY HOLDERS OWNING OR HO
TOTAL AMOUNT OF BONOS. MORTGAGES OR OTHER SECURITIES (Iflherr are none . so aaai
"
64124
64124
6412
Georgina Spelvin Battles
Film Obscenity Charge
PORTLAND, ME.— .^
motion by Georgina
Spelvin, the star of the X-rated film,
"The Devil in Miss Jones," opposing removal
to Memphis, where she is under
indictment on federal charges, was denied
Thursday, September 26. in federal district
court
here.
Also known as
Chele Graham, Ms. Spelvin
said "The case against me assumes thai
community standards have been violated,
but that's their standard. They don't have
the right to impose it on everyone. 1 find
gratuitous killing obscene, but, people
should be able to set their own standards."
The film star is charged with conspiring
to transport obscene materials across state
lines. The grand jury in Memphis found the
film "obscene, lewd, lascivious and filthy."
Her attorney. Arthur LaFrance, said, however,
that the indictment violated her First
Amendment rights.
Ms. Spelvin was one of eight persons
named in the indictment, which specifically
cited her involvement in promotion of the
film at a Fort Lauderdale, Fla., news conference
in September 1973.
LaFrance was given a week to file a writ
of mandamus, essentially an appeal Tor reconsidering
arguments against removal to
Memphis. If the motion is denied, the
Memphis court will issue a warrant for her
appearance there.
Meanwhile .she has been working in a
community summer theatre in Brunswick.
Me., acting in and directing musicals such
as "Oliver" and "No, No, Nanette." She said
not many films were being made around
this harbor area. The pending court case
and its resultant publicity have stalemated
her future in films, rather than helping her,
she added.
Morris Schlozman, Bus. Mgi
). FOR COMPLETION BY NONPROFIT ORGANIZATIONS AUTHORIZED TO MAIL AT SPECIAL RATES ISeclio
(Check one}
ir°.r!l"atlo"' and^'thrM^m""'"'" "*'""" ""' Q "»"•"'" '=''*"9"'' Q
EXTENT AND NATURE OF CIRCULATION
TOTAL PAID CIRCULATION
TOTAL DISTRIBUTION (Sum of C and D)
\ US6, LEFT-OVER, UNACCOUNTED, SPOIt
re Form ^M lulyj
H.v. changed during (If ck
EACH ISSUE DURir
15,92 9
33o
Angus Is National Booker
For Reade's Continental
NEW YORK—Warren Angus has been
appointed national booker for the Continental
Distributing Division of the Walter
Reade Organization, it was announced by
Budd Rogers, general sales manager.
Angus joins the Reade Organization from
Cinerama Releasing Corp., where he served
as branch office manager in New York.
A veteran of many years in the motion picture
industry, he starred with the RKO
Theatre Circuit, and in 1953 joined Buena
Vista Distributing as assistant manager of
branch operations. In 196^ Angus returned
to exhibition with the Prudential Theatre
Circuit as film payment department manager.
In his new assignment, Angus will *be
responsible for the national print control
operation for Continental, and preview
prints for Sterling Educational Films.
Long Run for 'Prison Girls' in London
LONDON — .-Xmerican International's
'Prison Girls' has been running for IS
weeks at the Jacey, Trafalgar Square, and
will continue indefinitely
30
BOXOFFICE :; October 7, 1974

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CONTACT: HAROLD MARENSTEIN OR GEORGE ROTH

Kurz's 'Lethal Gas' Looks
At Md.'s Prison System
BALTIMORE — Ron Kurz. Schwaber
World-Fare Theatres' relief manager for
both the Play-house and the Mini-Flick
twins, was the subject of an interesting profile
in the Sun Monday, September 16. The
article by Randi Henderson follows:
For a man whose about-to-be-published
first novel is being compared to the likes of
"Catch-22" and "The Day of the Locust"'
and who already has sold movie and paperback
rights, Ron Kurz isn't getting very
excited. Instead, the tall, good-looking Baltimorean
who worked for eight years in the
state's correctional institutions and turned
his experiences into a novel is worried that
all the excitement surrounding the publication
of his first book is impeding his efforts
on another novel, already well under way.
Publication Starts This Month
"Lethal Gas" is the title of the work
to be published this month and Kurz is
taking the accolades that the book has
reaped with a couple of grains of salt. "I
would like to have it thought of as an original,"
is his wry reaction to the comparisons
that have been made to other works.
The book is biting though humorous
satire of the correctional system told
through a narrative that is liberally interspersed
with memoranda, dirty excerpts,
notes and letters and selections from prison
records. Its message is clearly a damning
indictment of modern penal policies and
many characters and situations are sure to
be familiar to anyone acquainted with the
Maryland correctional system.
"Lethal Gas" is Kurz's first novel to be
published. He has written four other books
about other topics . . . The young author always
has wanted to make a career of writing,
though he said that in high school,
which was as far as his formal education
went, he failed English. "I was always at
odds with the structured form of English,"
he said. "I thought it should be a flowing,
moving thing."
He doesn't consider "Lethal Gas" his
best work, although he acknowledges that it
is probably the most commercial. The book
he presently is working on is a novel about
the effects of black exploitation films on a
decaying downtown movie house— a book
for which he draws his own e.xperience of
working as the manager of the Hippodrome
Theatre (JF house).
To Be Bud Yorkin Productioii
The movie rights to "Lethal Gas" have
been sold to Martin Elfand and Ring Lardner
jr., whose screen writing credits include
"M*A*S*H," is working on the
screenplay. Kurz has retained script and
casting approval for the movie and he has
heard that Paul Newman has been tentatively
approached for the lead role. Bud Yorkin
will direct under his Bud Yorkin Productions
banner.
Warner Paperback Library will issue the
book as a paperback a year after the October
1974 publication date and contracts are
presently being worked out with foreign
publishers.
Screenwriter James R. Webb Dies
LOS ANGELES—Services were held
Tuesday (1) for James R. Webb, 64, noted
screenwriter, who died in his sleep, Friday,
September 27, after being admitted to Mt.
Sinai Hospital the day before for diagnostic
tests.
Webb won an Academy Award in 1963
for his screenplay of "How the West Was
Won." Other screenwriting credits included
"Pork Chop Hill," "They Call Me Mr.
Tibbs," "Guns of San Sebastian," "The
Big Country," "Trapeze" and, most recently,
"The Organization." He also was founder
of the International Writers Guild.
Para. Wants 400 Per Cent
More on Sales to Iran
NEW YORK—Effective September 16,
Paramount Pictures halted shipments of its
films to Iran "until such time as an equitable
price structure for its products can be
worked out with that country's government."
Paramount officials explained that
for more than a year, through efforts of the
Motjon Picture Ass'n of America, the company
has tried to persuade Iran to permit
a higher return to American film distributors.
These returns have been guided by a
price policy set by the Iran Ministry of
culture.
Paramount spokesmen said that despite
the tact that Iran had boosted the price ot
its oil exports by more than 400 per cent in
the last live years, the Iranian government
wishes to continue to use U.S. film companies
to subsidize low admission prices for
Iranian theatregoers. Paramount executives
said they do not feel that foreign trade
should be guided by a double standard,
whereby a country like Iran, which obviously
is becoming one of the wealtliiest nations
in the world, should be charging 400
per cent more for its products wliile continuing
to buy U.S. films at prices that the
Iranians were paying ten years ago.
Paramount believes that an equitable and
just solution to the problem would be an
increase in revenues to U.S. film companies
of 400 per cent over prices that
existed five years ago—since Iranian oil
prices to U.S. buyers have gone up that
much in those five years.
In regard to the company's decision to
take action at this time. Paramount spokesman
said, "It is hopeful that this move will
not be interpreted as an arbitrary one since
it certainly cannot be equated to the actions
of the Organization of Petroleum Exporting
Council, which if covered by our U.S. antitrust
laws would be in flagrant violation of
the Clayton & Sherman antitrust acts."
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Gene Weiss Firm Acquires
Cadence Industries' MPA
WEST CALDWELL, N.J.—Cadence Industries
Corp. announced that Motion Picture
Advertising, Cadence's theatre screen
advertising business and a division of Magazine
Management Co., has been sold to a
corporation headed by Gene Weiss, who
will continue to operate the business under
the same name.
Weiss was executive vice-president of
MPA during the period that Cadence owned
it and now will become president of
the new corporation.
Motion Picture Advertising presently intends
to continue its operation in New York
City at 575 Madison Ave. but it will have
no further affiliation with Cadence.
Cadence Industries Corp. markets consumer
products and services with emphasis
on publishing services, pharmaceutical products,
mail-order marketing, specialty marketing
and the leisure-time marketplace.
BOXOmCE :: October 7, 1974

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Allied Artists Reports Net
Of 1.2 Million for Year
NEW YORK,— Allied Artists Pictures
Corp., reported net income of $1,286,000
or 73 cents per common and common
equivalent share on revenues of $23,408,000
for the 52 weeks ended June 29. This compares
with net income of $1,477,000 or 84
cents per common and common equivalent
share on revenues of $15,271,000 for the
52 weeks ended June 30, 1973.
The company also reported that the 13
weeks ended June 29 resulted in net income
of $178,000 or 11 cents per common and
common equivalent share on revenues of
$8,815,000. The similar 13-week period ended
June 30, 1973 resulted in net income of
$151,000 or 12 cents per common and
common equivalent share on revenues of
$4,010,000.
The company's ne.\t major release,
"Gold," starring Roger Moore, Susannah
York and Ray Milland and directed by
Peter Hunt, will open in New York Wednesday
(16). Allied Artists also is initiating
a major reissue campaign for "Cabaret,"
the winner of eight Academy Awards, on
October 2.
'Exorcist' Breaks Records
In Italy, Warner Reports
BURBANK—Every record in the history
of film distribution in Italy has been broken
by William Peter Blatty's "The Exorcist,"
according to figures received at Warner
Bros, from Rome and Milan.
The first three days' total for the two
cities was given at 178,000,000 lire, with
Rome accounting for 107,000,000 of that
and Milan 71,000,000.
Myron D. Karlin, Warner vice-president,
foreign operations, has been informed that
these figures have never been equalled at
any time in Italian movie history.
Wide magazine and newspaper coverage
of the William Peter Blatty picture was
helped by a Friday midnight incident when
lightning struck the cross atop one of the
churches in the Piazza Del Popolo, near the
Metropolitan Theatre, sending the cross
crashing into the square. One of the papers
carried the headline: " 'The Exorcist' Came
to Rome, but Beware, the Devil Is in
Town."
"The Exorcist," directed by William
Friedkin, stars Ellen Burstyn, Max von
Sydow, Lee J. Cobb. Jason Miller and Linda
Blair.
'Watch Out. We're Mad' Is
Munich Record-Breaker
MUNICH—"Watch Out, We're Mad."
starring Terence Hill and Bud Spencer,
broke all boxoffice records for a Columbia
Picture here where it grossed a tremendous
1,491,952 marks ($582,000) in its first
three days in 59 houses.
The outstanding business topped the company's
previous record holder. "Papillon,"
which opened during the Christmas holidays.
"Watch Out, We're Mad" was produced
by Mario Cecchi Gori and directed by
Marcello Fondato for Columbia.
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Wildlife Series Announced
By Princeton. 111. Firm
PRINCETON. ILL.—Hansen & Associates
of Princeton, producers of industrial
films and TV commercials, has announced
its entry into the theatrical market with a
series of six wildlife short subjects. The
films were shot on location in the Canadian
north by George Cotter, award-winning
wildlife photographer, and deal with six endangered
species of wildlife rarely depicted
on the screen.
The first of the series, now ready for
release, is titled "Pese-way-ohoo, The Great
Grey Owl" and deals exclusively with this
rarely photographed species. Other titles will
be released at about two-month intervals,
and will depict other rare and exotic wildlife.
Unlike other short subjects, these prints
will be offered for sale to exhibitors, rather
than on a rental basis. R. C. Hansen, president
of the firm, describes this departure
from normal practice as "an opportunity
for the exhibitor to own some of the finest
short subject material available, and to save
money while upgrading his theatre's program."
The Hansen firm also has announced that
now in the editing stages for full-length
feature, is "The Disappearing Kingdom," a
planned 90-minute wildlife family film dealing
with the plight of some 30 endangered,
or near endangered species of wildlife on
the North American continent. Release for
the film is planned for early next year.
Peter Falk Again to Head
Easter Seal Campaign
CHICAGO — Film and television star
Peter Falk will serve as national chairman
for the Easter Seal Society's 1975 campaign.
It will be the second consecutive year the
popular actor has spearheaded the Society's
annual drive for funds to support some
2,000 Easter Seal facilities and programs
for handicapped children and adults. The
campaign will run from February 24
through March 30, Easter Sunday.
Falk's involvement with the Easter Seal
campaign began in 1972 with his participation
in the New York segment of the National
Easter Seal Telethon. Originally
scheduled for only a brief appearance. Falk
said he decided to stay and lend his support
for the entire 20-hour telecast after he
learned about the services the organization
renders to
the disabled.
Beaupre to Head Publicity
At Taylor-Laughlin Firm
HOLLYWOOD— Lee Beaupre has been
appointed director of corporate advertising
and publicity for Taylor-Laughlin Distribution
Co.
Prior to this position with the releasing
arm of Billy Jack Enterprises, Beaupre had
been a film publicist and headed his own
New York public relations firm in partnership
with Temperance Parker. For a time
he was administrative assistant to Jerry Pickman,
president of Levitt-Pickman Film
Corp.
BOXOFTICE October 7, 1974

.
Does BANTAM BOOKS know a winner?
They do if
THE EXORCIST,
CHARIOT OF THE GODS
and THE DEVIL'S TRIANGLE are any indication!
NOW .
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Libert Films International and UFO Distributing Inc.
Representation
present:
THEY VANISHED...
without a trace— over 1 000 people and
1 00 planes and ships in an area of the
Atlantic Ocean known as . .
Atlanta
Chappell Releasing
404/432-3361
Boston & Northeast
Jud Parker Films
617/542-0744
Charlotte
Premier Pictures
704/333-3173
Chicago & Minneapolis
Wm. Lange & Assoc.
312/332-1734
612/827-5371
Cleveland
Selected Pictures
216/461-9770
Dallas
Heywood Simmons
21 4/742-8068
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Allied Film
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213/274-0128
New Orleans
Blue Ribbon Pix
504/837-8788
New York
Maron Films
516/829-6444
Philadelphia
M.Y. Film Co.
215/665-9052
St Louis & Kansas City
Kemp Film Distr.
314/535-5275
Worldwide Distribution
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813/822-8928
OPENING IN 180 LOCATIONS SEPT. 11 TH
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Wheeler Film Co.
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Foreign-ATA Trading
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. . Producers
'WMfmod ^e^lutnt
Bud Yorkin Making Return
To Theatrical Features
Moving firmly back into theatrical motion
picture production after several years
primarily in television is Alan "Bud" Yorkin
who announced the acquisition and
imminent production of three major new
literary properties, each to be published
within the next few months.
The films will be produced under his
independent Bud Yorkin Productions Co.
banner with an overall budget of approximately
$6 million.
Initial project of the three will be "The
Making of Little Hippo," by Grace Macouillard.
Story of a 19-year-old girl who
becomes a top pop music star will be published
by G.P. Putnams' Sons. Yorkin has
signed Marilyn Goldin, earlier associated
with Bernardo Bertolucci on UA's "Last
Tango in Paris" and "Red Harvest," to
write the screenplay. Yorkin will produce
and direct on locations in northern California.
"Lethal Gas" is the second of the Yorkin
projects with a book by Ron Kurz to be
published by M. Evans & Co. The project
will be a joint venture with Martin Bregman
and Martin Elfand's Artists Entertainment
complex. Yorkin will direct and Elfand produce
"Lethal Gas," a black comedy about
the realities of life inside a penitentiary.
Also upcoming is "Wasted on the
Young," by Ralph Schoenstein, who will
also write the screenplay. A science-fiction
satire on the obsession of youth, the book
will soon appear from the Bobbs-Merrill
Co.
Yorkin's last feature film was "The Thief
Who Came to Dinner," starring Ryan
O'Neal for Warner Bros.
'Hearts of the West' Faces
Cameras at MGM Studios
"Hearts of the West," a Tony Bill-Howard
Zieff production for MGM starring
Jeff Bridges, Andy Griffith and Alan
Arkin. went before the cameras September
23 with principal photography charted
at MGM Studios in Culver City and on
location in and around Los Angeles. Bill
produces and Zieff directs the comedy of a
Midwestern farm boy and his adventures in
the Hollywood of the '30s from an original
screenplay by Rob Thompson. This marks
Bill's first production since "The Sting,"
which won seven Academy Awards including
an Oscar for the Best Picture of 1973.
Zieff made his directorial debut at MGM
with the comedy hit "Slither." Among
filming sites for "Hearts of the West" are
Vasquez Rocks and Bell Ranch where many
of Hollywood's early westerns were photographed.
The cinematographer is Mario
Tosi, who recently completed the Frankovich
film "Report to the Commissioner,"
and the art director is Robert Luthardt,
By SYD CASSYD
whose credits include "Funny Girl" and
"Carnal Knowledge." United Artists will release
"Hearts of the West" in the U.S. and
Canada, and by CIC in all other territories.
R. E. McMullan. Bob Elliott
To Film The Inbreaker'
R. Edmund McMullan, executive producer
and president of P.G. Films, Ltd., a
division of P.G. Professional Group Services,
announced the association with Bob
Elliott Film Productions to produce "The
Inbreaker," which will star Christopher
George and Johnny Crawford. Bob Elliott
and Mames Margellos will produce and
George McCowan will direct from a screenplay
by Jacob Ziber and W. J. Sigurgeirson
. . . Producer Mardi Rustam has acquired
for his Mars Productions the rights to an
original screenplay, "The Domino Conspiracy,"
written by Greydon Clark and
Al Fast and based on an original concept
by Rustam. The feature will be shot on Las
Vegas and Mexico City locations . . .
Independent producers Harry Hope and
Oscar Nichols have teamed up to acquire
Robert L. Slatzer's fast-selling new book,
"The Life and Curious Death of Marilyn
Monroe." Authored by the man who was
her close companion for 16 years and second
husband for a brief period of time,
the book shows her involvement with the
Kennedys, and proposes that she was murdered
to keep her mouth shut. Working
title of the movie is "The Very Private
Producer
. Life of Marilyn Monroe."
Alan Jay Factor has purchased "The Zeta
Man," an original screenplay by Jefferson
Bayley, for his Bedford Productions. The
suspenser, based on an actual case history
at UCLA in 1970, revolves around a college
student who was frightened to death
under bizarre circumstances.
Paul Koslo and Richard Dysart
Co-Star in Universal Films
Paul Koslo has been signed by producer
Hal B. Wallis to co-star with John Wayne
and Katharine Hepburn in Wallis' production
for Universal of "Rooster Cogburn,"
now filming in Oregon. The assignment is
the first under the Universal banner for
Koslo since "Joe Kidd," and follows lead
roles in "Cleopatra Jones" and "The Laughing
Policeman." He will play a member of
an outlaw gang led by co-star Richard Jordan
in the Martin Julien screenplay, with
the title character derived from Charles
Portis'
novel, "True Grit." Paul Nathan will
serve as associate producer of the actionadventure
drama to be filmed in Technicolor
and Panavision
been signed by producer-director Robert
Wise to co-star as a German captain dispatched
to Washington, D.C. for helium in
Wise's production from the Filmakers Group
of Universal's "The Hindenburg," starring
George C. Scott, Anne Bancroft and William
Atherton. This will be a reunion for
Dysart, Scott and Miss Bancroft, who appeared
together in the Broadway revival of
"The Little Foxes." Dysart recently completed
lead roles in "The Crazy World of
Julius Vrooder" and "The Day of the
Locust." Co-starring Gig Young, Roy Thinnes.
Burgess Meredith, Charles Durning,
Rene Auberjonois and Robert Clary, "The
Hindenberg" is being filmed in Technicolor
and Panavision. Nelson Gidding based his
screenplay on the book by Michael Mac-
Donald Mooney . Fred Weintraub
and Paul Heller have signed Mel
Mandel and Norman Sachs to write an original
musical film with an emphasis on
youth. The film will mark a departure for
Weintraub and Heller, whose specialty in
. . . Robert
recent years has been action pictures, "Enter
the Dragon," "Black Belt Jones" and
"Golden Needles" for AIP
and Laurie Dillon have been signed by producer
Lawrence Gordon to script "The Fan
Club," film version of Irving Wallaces' bestseller
for Columbia Pictures. It is the first
feature film collaboration for the husbandwife
writing team, though Dillon most recently
scripted "99 and 44/100% Dead" and
"Prime Cut." John Hough will direct . . .
Director Jack Hill has signed author-policeman
Dallas Barnes as technical adviser on
"The Jezebels," Croesus production about
femme street gangs. Barnes is a detective
in the Southwest division of the LAPD.
'Taking of Pelham' Shown
At San Sebastian Festival
SAN SEBASTIAN—"The Taking of Pelham
One Two Three," a suspense-thriller
based on the highly praised best-seller about
New York subway hijacking, was shown in
competition at the San Sebastian Film
Festival on Monday night, September 23.
Director Joseph Sargent attended the performance
of the United Artists release.
Starring Walter Matthau, Robert Shaw,
Martin Balsam and Hector Elizondo, "The
Taking of Pelham One Two Three," is the
story of a well-organized group of criminals
who take over an entire subway train and
demand a million dollar ransom as the price
of freeing the passengers.
Producers Gabiel Katzka and Edgar J.
Scherick shot the film in the subway and on
location throughout New York City. Sargent
worked from a screenplay by Peter Stone
based on the novel by John Godey. The
book was on the best-seller lists for 15
weeks and currently has picked up thousands
of new readers in paperback. It also
has been printed in England and in other
foreign
countries.
To Distribute South African Film
JOHANNESBURG, SOUTH AFRICA—
Normavor Productions (Pty), Ltd., headed
by president Norma Foster, has finalized
arrangements with Sandro Pierotti of Ster
Distributing to distribute in South Africa
the feature documentary "Aba Kweta"
which deals with secret Africa tribal rituals.
The film will premiere in early January.
BOXOFnCE :: October 7, 1974

STARRING
SUJEET TfllKEH
A DEVIL WITH WINGS
with
and
HEATHER HUGHES
LUKE MOBERLY
panarella
MOBERLY-GORDON STUDIOS
4810 S.W. 54th TERRACE • FT. LAUDERDALE, FLORIDA 33314
telephone (305)581-7508
^STj color

—
. . Not
—
. . Refreshing
—
NATION
COUNC^[Comment ^
genji," Mulberry Square Productions' first
feature-length motion picture, was the
winner of the Blue Ribbon Award for August,
with nearly a two-to-one lead over
runnerup "The Apprenticeship of Buddy
Kravitz" (Para). Honorable mention went
"The Tamarind Seed" (Avco Emb).
to
NSC members made the following remarks
on their ballots:
"Benji"
I wish the acting had been a bit more
inspired and that producer Joe Camp had
included a little sequence to dramatist the
dangers of taking rides with strangers, but
—on the whole— I found this delightful,
low-keyed, superbly photographed and generally
displaying both love and respect for
young audiences. That dog is incredible.
Doug Smith, Buffalo Courier-Express . . .
A great pooch has his day—and it was
about time.—Nathan P. Street, WKRS Radio.
Giles Free Press. Pulaski. Tenn. . . .
A fine film for everybody.—Larry Thomas,
exhibitor, Beckley, W. Va.
It has to be "Benji"
dog's performance is
all the way. The
remarkable.—Mrs.
C. M. Stewart, Soroptimist Int'l of Lincoln
. . . Lively, suspenseful, wholesome, utterly
captivating—like Disney created with animated
characters, but Benji is real and lovable—with
charm to spare. Benji deserves
an Oscar.—Mrs. Douglas Godfrey. Marin
MP&TVC, San Rafael, Calif. . . . Charming!—^Doris
L. Lynn, Indianapolis NSC
group ... A fine family picture with an
adorable, 15-year-old dog as the hero. They
say you can't teach an old dog new tricks,
but Benji explodes that theory.— Mrs. Paul
Gebhart. Cleveland WOMPI.
"The Apprenticeship of Duddy Kravifz"
"The Apprenticeship of Duddy Kravitz"
is simply one of the best pictures of the
year. It has punch, pace and fine performances.—Carole
Kass, Richmond Times-Dispatch
... I vote for "The Apprenticeship
of Duddy Kravitz." I saw this one at the
Atlanta Film Festival. The crowd was so
large they had to have do two showings. .Should
WDNG well in all locations.—Robert M. Radio. Pric ice.
Anniston, Ala.
See it if just to see Dreyfuss.—Dennis E
Powell, Columbia (Mo.) Tribune ... A good
omen for the Canadian film industry. "Duddy"
IS great.—James L. Limbacher. Henry
Ford Centennial Library. Dearborn. Mich.
. . . It's the kind of introspective movie
J
IIIBIIIIIBIIIIIBIIIIIBIIIIIBIlii
think "Benji" was underrated. It was
imaginative in idea and production.
It should have done more business.
Other good ones were "The White
Dawn," which should not have been
classified R. and 'The Tamarind Seed,"
as well as "The Castaway Cowboy."
Howard Pearson, Deseret News, Salt
Lake City. (The MPAA re-rated "The
White Dawn" PG in August.—MJG.)
Two outstanding hits! "Benji": Great
for everyone—young and old. "The
Tamarind Seed": Proves a good director,
stars and story will make a hit
Fred C. Souttar, independent, Shawnee
Mission, Kas.
Two winners this month: "Duddy
Kravitz" is engrossing, wonderfully
acted. "The White Dawn" is beautifully
made and a picture that eventually
breaks your heart. "The Tamarind
Seed" is pretty straight stuff, but Julie
never looked lovelier.—Jerry Krupnick,
Star Ledger, Newark.
If the rest of the exhibitors are like
me, the product is improving and so
is business. Great!—W.E. Fletcher,
Fletcher Theatres, KRXA Radio, Seward,
Alas.
Americans have always shied away from.
Joyce J. Persico. Trenton Times . . . The
picture is nervous-making, but quite powerful,
and Richard Dreyfuss is nothing less
than manic genius.—Aimee L^e Ball, Redbook
Magazine, N.Y.C.
The observation of characters in this film
"Duddy" is a cinch to finish among the
year's best pictures. In the title role. Richard
Dreyfuss gives a dynamite, star-making performance.
The film is rated PG, but it is
drag, because
adult
of the
in content
long
and
passages of dialog.
strictly for mature One feels the film
moviegoers.—Edward
was done without making
L. Blank, Pittsburgh
Press . . . One
compromises in order to
of
have a
the
larger
best male
boxoffice.
performances
I've The seen
bar mitzvah sequence,
this year.—Nancy which is
Nelson, WTCNa
TV. film in itself,
Minneapolis
ought to be
.
required
. . Great
viewing
dramatic entertamment.
by every aspirant
Needs filmmaker. It is
good sheer
pre-sell.—John P.
Recher,
delight.—Dr.
NATO
Robert Steele,
of Md.,
Boston Univ.
Baltimore . . . Fine
actmg. A completely American
Engrossing
film.—
entertainment!—Allen M.
Marvin A. Brock, Texas Tech Widem,
alumnus,
Hartford
Lubbock.
absorbing, well-made film with the emphasis
Times . . . Exceptionally
on strong character portrayals—the unforgettable,
gravel-voiced junk dealer; the
38
is keen and seems truthful. The characters
have to be worth knowing or the film would
American hillbilly, Buddy's loudmouth, cabdriving
father and, particularly, Dreyfuss'
magnificent acting of a young, ambitious
Jewish boy who stops at nothing to obtain
money and position— ruthlcssne'ss, scheming,
imposing on friends. It's all part of the
game to achieve the ultimate goal.—Aileen
Kandyba, Legion of Mary, Kansas City,
Kas.
Parents and teenagers should see this
one
together!—Lynn Hinds, WTAE-TV, Pittsburgh
. a very imposing list, but
"Duddy" is a good blend of comedy and
pathos and an interesting Canadian variation
on the old "What Makes Sammy Run?"
theme.—Earl J. Dias, New Bedford Standard-Times
... An interesting and great
change of pace. Richard Dreyfuss gives the
film life and believability.—Bill Kitchen,
Ottumwa (Iowa) Courier.
"The Tamarind Seed"
A great romantic, suspense thriller. Omar
Sharif is one of the great screen lovers.
Julie Andrews looked fantastic—good to
see her back.— Betty McCleery, WICU-TV,
Erie, Pa. . to see an old-fashioned
love story with a happy ending.
Jack Kelvie, Viking Films, Hopkins, Minn.
A good love story with a bit of Hitchcock-type
mystery woven in. Definitely excellent
film fare and Julie's a doll!!—^Walt
Reno, KORK-AM&TV. Las Vegas . . . "The
Tamarind Seed" is not the most e.xciting of
thrillers, but the scenery is worth the price
of a ticket and the cast is tops. I enjoyed
it after so much violence and nakedness.
Mrs. Julie Steiner, Fed. of Women's Clubs,
N.Y.C. ... A good film, well-acted by a
good cast.—Mrs. Leslie T. Barco. Greater
St. Louis BFC.
Miscellaneous
(Listed in order of votes received)
The Castaway Cowboy: Score one for the
West—the way, way out West.—Mel Richardson,
KID-TV, Idaho Falls . . . And as
summer sinks into the sunset, so the movie
season switches to the TV screen. There isn't
much this month, but "The Castaway Cowboy"
has to be the winner and only champ.
—Janice Hanson, exhibitor, Rockwell City,
Iowa ... A relatively good one from Disney
and recommended, although the photography
was disappointingly flat—
compared particularly
to "Benji."—Doug Smith. Buffalo
Courier-Express.
The White Dawn: From the director of
"The Great Northfield Minnesota Raid,"
"The White Dawn's" Philip Kaufman again
realistically treats a neglected subject as we
are exposed to Eskimo culture.—Randy
Weddington, Grapevine, Fayetteville. Ark.
... A motion picture is seldom presented
with such majesty!—Jack Zink, Fort Lauderdale
News.
Thank heaven the MPAA re-rated it PG
—at last.—^Jim Montgomery, Shreveport
Times . . . Onions to the MPAA for clapping
an R rating on this originally, while
allowing a
PG for such blood orgies as "Internecine."
Is the National Geographic rated
R? A good, thoughtful adventure for adolescents
and up.—Doug Smith, Buffalo Courier-Express.
Tell Me About It
Reports from the city indicate "The Apprenticeship
of Duddy Kravitz" is the outstanding
film of the month. But up here in
Hicksville. the inept theatre management
continues to give us reruns, kiddie trivia
and other trash instead of new films when
they are still new. .So I regretfully cannot
vote again this month.—Kim Larsen, Billings
Gazette
. . . Bette Davis was right 30
years ago when she sang. "The pickins' are
poor and the crop is lean." Not one of these
flicks has played our area—happily.—Al
Shea, West and East Bank Guides, New Orleans
. . . Last month: feast ("That's Entertainment!."
"For Pete's Sake"); this
month—you guessed it—famine. "The Tamannd
Seed" by default.—James R. Ruth,
Sunday News, Lancaster, Pa.
BOXOFFICE .: October 7. 1974

:
Some of
the best things
in an
exiiibitor's life
are free*
'K On thousands of theater screens these free shorts have won awards for
days the "added attractions" are free excellence and creativity. Including
short subjects from Association- Academy Awards. We have more than
Sterling Films. Leading circuits and 50 subjects available: one-reelers,
independents book them with their two-reelers, specials and featurettes.
best playdates. And not just because And that very special attraction
they're free. Today's subjects are "THEATER CAVALCADE", The
smart, sophisticated, and entertain- Picture Magazine of the Screen,
ing. They speak to audiences not Write for our latest catalog. There's a
down to them. Little wonder so many booker in your exchange area.
Association jHiilL^^®''li'^9 ^''"^s
866 Third Avenue
NewYork, N.Y.I 0022
Contact: Robert Finehout. Group Vice President. (212) 935-4230
BOXOFFICE :: October 7. 1974

—
• ADLIHES « EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Local Starring Extras
Hypo
Reno's Split' Premiere, Run
An intensive publicity campaign
three days prior to the
Reno, Nev., premiere of Columbia's
"California Split" at
the Cinema One theatre
brought a crowd of some 400
people to the first-night festivities
honoring "local" stars
who took part as extras and
bit players in the film, half of
which was shot in Reno. The
novel premiere, arranged by
theatre manager Lew Bergstrom
with the assistance of the
greater Reno Chamber of Commerce,
included searchlights,
musicians wtd interviews with
the "celebrities." Mayor Sam
Dibitonto and his
wife receive
congratulations from a wellwisher
on his role as an extra
in the film, top right, while
Mrs. Narvell Williams, with the
Equal Rights Commission in
Reno, and another extra in the
film, passes through the crowd
on her way into the theatre,
bottom left. Bergstrom credited
the publicity brought by
the special premiere with giving
the film's run a valuable
boost. "Good publicity is always
a healthy thing and special
treatment like this just
puts a little extra icing on the
cake," Bergstrom reflected.
Mannequin In Boxoffice
Tells Show Times
Stoically she sits, surveying the traffic
along Hesperian Boulevard. Unmoved and
unruffled by some unknowing pedestrian's
side-long glance, she waits for her friends
drivers passing by, honking an affectionate
hello; patrons filing past, eager to buy their
tickets.
"She" is a mannequin sitting in the exterior
ticket booth of the New Lorenzo
Theatre in San Lorenzo, Calif. The clever
idea of Mrs. E. M. Culver, who with her
husband and son, Gary, manage the theatre,
the mannequin is placed in the booth
during business hours to tell people the
theatre is op>en. When the Culvers resumed
management of the theatre they had once
directed 18 years before, they noticed
nothing happened when they opened the
doors. There was no longer anyone in the
outside booth since the boxoffice had been
moved inside.
The mannequin has been a success. Of
course, there are still those who aren't
aware of her true role. "It's funny," chuckles
Gary. "People walk up to the boxoffice,
plop down their money and ask for two loge
tickets. When nothing happens, they look
up at her, realize she's a mannequin— then
break up! She also draws obvious questions
like, "Which dummy are we supposed to
pay?" Laughs Culver, "We tell them that
she at least works for free."
The Culvers dress her according to the
films playing. They even put sunglasses on
her during sunny days. Eventually they
would like to install a recording that might
say. "Hello. Please purchase your tickets
inside."
.Midway Drive-ln manager
Stephen Dumont and his Disney
friends entertained the
kids of Littleton, N.H. recently
with prizes, gifts and balloons
being given away. The
promotion for two Disney reissues.
"Old Yeller" and "The
Incredible Journey," was priijKirily
for youngsters, but according
to Dumont, their parents
seemed to have just as
much fun.
63 BOXOFFICE Showmandiser :: October 7, 1974

TenGTCUnilsWin
Concession Prizes
ATLANTA—John H. Stcmblcr jr.. concessions
manager for Atlanta-based Georgia
Theatre Co., has announced the winners in
the circuit's annual Concessions Summer of
1974 contest.
This competition for the "Top Ten"
awards was based on the ratio of large
drinks and big buttercorn sales sold to the
patrons. July was designated as "Big
Drink Month" and August was set aside as
"Big Buttercup Month." The top ten theatres
either won the weekly competition or
remained on the "Honor Roll" consistently
throughout the ten-week contest.
Weekly winners received cash prizes for
the manager and concession personnel at
the theatres. Cash bonuses also were awarded
to the "Top Ten" theatres for exceptional
performance during the contest.
The top ten winners and theatres were:
1) W. H. Calloway, South Expressway
Drive-In, Atlanta; 2) James Herndon, Capitol
Theatre, Macon; 3) William Jimperson,
Skyview Drive-In, Augusta; 4) Roy C.
Knowles, Twin Starlight Drive-In, Atlanta;
7) Jerry Paschal, Lenox twins, Atlanta; 8)
B.S. Stephens. Parkaire twins, Atlanta; 9)
L.H. Vickery, Northeast Expressway Drive-
In, Atlanta; and 10) Edward S. Wright,
Hilltop Drive-In, Augusta.
Special volume awards were given to
Westgate Triple in Macon. South Expressway
Drive-In, Atlanta, and the Gadsden
Cinema, Gadsden, Ala., for having recordbreaking
sales in a one-week period.
Stembler said the contest generated a lot
of interest throughout the circuit and contributed
to "a fine concessions summer."
Wilmington Court Rules
3 X-Rated Films Obscene
WILMINGTON, N.C.—Three X-rated
films recently shown at a Carolina Beach
theatre were declared obscene September
12 in district court here.
Judge Napoleon B. Barefoot declared that
"Deep Throat," "Teenage Fantasy" and
"Memories Within Miss Aggie" were obscene
after he had listened to witnesses and
viewed excerpts from the films.
The Wave Theatre in Carolina Beach had
recently shown all three but canceled a
showing of "Miss Aggie" that was scheduled
for September 12 and substituted another
film.
Barefoot's ruling prohibits the three films
from being shown at the Wave Theatre but
does not forbid the theatre from showing
other X-rated films.
John Gregory, theatre manager, said he
would appeal the ruling. He said he felt he
had a duty to provide a variety of movies
for the public, adding that more than 6.000
people paid $3 cash to see "Deep Throat"
the first time it ran there.
The theatre has heavily advertised the
movies, with an emphasis on their X-rated
classification. Hand-written signs at the boxoffice
characterized one of the films as
"hard-core."
WOMETCO ON TARGET' MANAGERS—Circuit managers, who had
participated in Wonieteo's On Target Contest, were guests at a special Miami
breakfa.st meeting held to announce winners in the event that was part of the
circuit's 50th Anniversary Year. In the Wometco North division. Randy Tinker,
manager of the Plaza Theatre in Gainesville, won a cruise to Na.ssau as his prize;
Maurice Druker, Surf Theatre, Miami Beach, won the same prize as winner in the
South division. Eleanor Stcnzel, Boca Raton Theatre, won second place in the
North; John Reed, Dadeland Twin, second in the South, each winning $100 in
cash. A special award went to Jim Cody, Ocala Twin Theatre, as runner-up and
for his extra efforts in selling his films.
J. C. Boyett Has Retired
As a Martin City Manager
HUNTSVILLE. ALA, — J. C. Boyett,
Martin Theatres' city manager here since
1970 and a 31-year veteran of exhibition,
recently retired. He had been with the circuit
since 1965, when he became manager
of the Huntsville, Alabama Theatre. When
the Westbury Cinerama was completed in
1967. Boyett was named manager of that
new and classic-styled theatre. His promotion
to city manager here followed within
three
years.
His first job in exhibition was at the
Vivian TTieatre in Lacoochee, Fla., in 1933,
where he worked as a clean-up boy for no
pay. It took him a year to graduate from
cleanup to rewind boy, a job whose only
wages were chances to see the films. Work
for no wages in those days, as the Martin
Tipster notes "was well worth the social
status J.C. achieved, because just working
in a theatre made you the boy of the hour."
In 1939 Boyette married the former
Grace Brown of Albany, Ga. His work in
the theatre continued until 1943, when he
entered the U.S. Navy. After serving his
hitch, he signed up with the U.S. Army and
his first assignment was to operate five theatres
at Camp Kilmer. N.J.
According to Buren Eidson, Martin district
manager for this area. Boyett will devote
most of his leisure time to fishing and
boating.
Eidson also announced the appointment
of Bryan Mercer as Boyetl's successor as
Martin city manager in this city. Mercer,
his wife Sandra and daught:r Ondr^a, 5.
will move here from Kingston, N.C.
New Theatre for Corbin
COLUMBIA. S.C—Ronald R. Corbin is
new manager of the Slarlile Drive-In in
Columbia. The theatre is operated by ABC
Southeastern Theatres. Corbin, a native of
Greenville, was transferred from ABC's
Skyland Drive-ln in Greenville. He has been
affiliated with the circuit for five years.
Gorman, Rigg Set Up
Distribution Firm
ATLANTA—^Rogcr Corman. acclaimed
by many in the film industry as the leading
"bread and butter" producer on today's
film market, has, in principle, joined in a
distribution partnership in the Southeast
(Atlanta and Jacksonville) with veteran distributor
Jack Rigg of Atco Gibraltar. The
new company will be known as New World
Pictures of Atlanta and the partnership will
become effective January I.
Rigg and his experienced staff will handle
all of Corman's pictures and continue franchise
distribution and investments with outside
producers.
Atco Gibraltar, with Corman and other
capable producers, has been responsible for
more than $250,000 of investments in production
of quality pictures to bring to the
exhibitors in
the Southeast.
In addition to New World's own product,
the new company will continue Atco Gibraltar's
connections with Cinema V, Centaur,
Premier. NMD, Kelly-Jordan, Brian, Marshall
Borden, Finest Films and several
smaller independents.
Top feature products scheduled for release
includes New World's Christmas release
of Fellini's ".Amarcord" and Cinema
5's Bergman production of "Scenes From a
Marriage," now playing in New York.
Scheduled for next year. Corman will have
several bigger and better pictures than "Big
Bad Mama," which was a boxoffice success
this season.
Frank Moreno, until recently general
sales manager for Corman's company and
now head of his own firm Centaur Releasing
Co., has announced a S2 million four-film
deal with writer Jack Hill and producer
John Prizcr. Their current boxoffice success
is "Swinging Cheerleaders." New World
Pictures of Atlanta has a working deal with
Moreno in the Atlanta and Jacksonville
areas, as well as with other distributors who
have not disclosed their plans.
October 7, 1974 SE-1

ATLANTA
^' Area Code 404 - 876-0347
Satisfaction Guarant*«d
STAR ond GOLD MEDAL MACHINES
Jones, a maker of documentaries who
teaches film history at Emory University.
"You have to go through a real quagmire
to get these older movies." Jones said. "Alternative
exhibition has proved the popu-
collection of 32 outstanding film
J^
come- Buster Keaton's The General." It condies,which
started in mid-September at
the tinued through 1930s and 1940s with
the Center Stage Theatre. 1374 West Peachtree
St.. began with a top silent comedy, Restaurant," "The Projectionist" and "Play
such pleasers as "Tom Jones," "Alice's
larity of some of these films," he added,
"and now some of them will be taken out
of circulation by the owners." Jones said
It Again. Sam." Still scheduled are two
the series is an attempt to revitalize the
Katharine Hepburn films, "The Rib" with
Center Stage, which had been shuttered as
Spencer Tracy and "The Philadelphia
a theatre for several years. Four Marx
I'm Debbie
Storv." Director of the series is Gerald
brothers films, including the two regarded
as their best, "Night at the Opera," and
"Duck Soup." remain to be shown, as well
FOR ALL YOUR THEATRE NEEDS as W.C. Fields in "Never Give a Sucker an
Cinemeccanica Projectors * Carbons
Even Break" and "The Old-Fashioned
Way."
Automation Equipment * ORC Equipmen
William and Anne Stembler announce the
Christie Platters * Xenon Bulbs * Reels
birth of a 7-pound baby girl bom in Atlanta's
Northside Hospital. She has been
Love Me!
named Merritt Anne and. according to Bill,
The
she's a "beautiful Southern belle."
proud father is a member of the legal staff
of Georgia Theatre Co. Paternal grandparents
Capital Cil-y Supply Inc.
Co.,
of the little girl are Mr. and Mrs.
124 16th St. N.
John H. Stembler sr.
THefl/IUGHTY
W.
Atlanta, Georgia
(404) 521-1244. 873-2545, 46, 47
Metro-Goldwyn-Mayer's "That's Entertainment!"
STGW^RDGSSeS
30318
seems entrenched for a long stay
at Storey's Rhodes Theatre. Among its recent
honors it was being named Blue Ribbon
Award winner in the National Screen Council's
monthly poll for family pictures. There
NORTH EAST EXPRESSWAY [-85
a semi-debate raging as to whether "That's
is
Entertainment!" will be eligible for the
Academy Award sweepstakes for Oscar
honors next year. Because 95 per cent of
the picture consists of scenes from Metro
musicals, there is doubt about whether it
qualifies as a "new" film. This problem
could be resolved by the members or board
of directors of the Academy of the Motion
Picture Arts and Sciences voting it an Oscar
in its own category. "Pure Entertainment!"
A
WILKIN
benefit showing of "The Best of the
Atlanta Film Festival," a collection of
Inc. films winning
HAS
major prizes during this year's
MOVED
festival, will be screened Saturday (19) in
THE ATLANTA WAREHOUSE AND OFFICES
(Continued on page SE-4)
To: 800 Lambert Drive N. E.
Atlanta, Georgia 30324
BETTER HYBRID POPCORN
DIRECT FROM THE GROWERS
x

Screenplay
THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
m
Now they're together for the first time on one big show!
PAM GRIER as FOXY BROWN
also starring PETER BROWN • TERRY CARTER
as Michael co-starnng KATHRYN LODER
HARRY HOLCOMBE Produced by
•
Buzz Feitshans Written and Directed by Jack Hill
Color by Movielab
an American International Picture mI
R
RESTRICTED -3j
a Fred Weintraub-Paul Heller production
ISAACHAYESisTRUCKTURNER starring
YAPHET KOTTO also starring ALAN WEEKS
•
ANNAZETTE CHASE by
Oscar Williams & Michael Allin • Story by Jerry
Wilkes Produced by Fred Weintraub & Paul Heller
•
Color by Movielab Directed by Jonathan Kaplan
an American International Picture i|.
CONTACT YOUR AMERICAN INTERNATIONAL exchange j|
19J Watton Straat, N.W.
AHonta, OMrgIa 30303
Tata.:
(404) Ma-9M5
JACKSONVKIC
NEW ORLEANS
GtMranty Ufa BMg., Suit* 202 602 Mctoirt* Rd.
137 e. Fonyth St. Metalric, La. 70050
Jocioeiivin*, Ftarido 32202 Tele.: (S04) 837-5535
CHARLOTTE
MEMPHIS
Walter Pinion Henry Hammond
311 So. Church Street 13S Hulina Ave.
Chariette, N.C. 21202 Memphis, Tenn. 3(103
Tela.: (704) 375-5S12 Tata.: (901) 52«-U2t

. . E.E.
. . Brenda
ATLANTA
(Continued from page SE-2)
the 1,500-seat Symphony Hall in Atlanta
Memorial Arts Center. Proceeds from the
occasion will be used to offset deficits incurred
by this year's film festival. Shows
will be at 7:45 and 10:15 p.m. Only reserved
seat tickets will be sold. Gold sponsor
tickets will be available for those who want
to attend the private champagne reception.
Films scheduled include John Frankenheimer's
"Impossible Object." awarded the Golden
Phoenix for Best of the Festival. Starring
Alan Bates and Dominique Sanda. this film
will not be available to commercial outlets
immediately because of legal problems surrounding
its release. Also scheduled are
"Jabberwocky," winner of a Silver Phoeni.x
in the Experimental Film Category, and
"Zebra," given a Silver Phoenix for best
short subject. The winning television commercial
to be screened is "Veruschka/
Lauren/Jean/Angclica." Tickets are available
at
the Memorial Arts Center boxoffice
for ,$4. $5 and $6.
ORDtR YOUR
Merchant Ads &
[HOLIDAY TRAILERS
-^'(free catalog #:
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IF I
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L M A C K
GENERAL FILM
Travis Carr, 2()ih Century-Fox salesman,
has returned from a tour of his Tennessee
territory with reports that his company's
products is doing good business ... Pat
Roberson, booker for Wayne Chappel Releasing
Co., reports that "The Devil's Triangle,"
starring Vincent Price, did exceptional
business during a four-week. 52-theatre
break in the Tampa/ St. Petersburg area.
Most situations have been holding over. The
picture opened last week in 36 theatres in
the Atlanta metropolitan area and surrounding
territory and the reception has been
equally as good . Whitaker, Georgia
Theatre Co. vice-president in charge of operations,
has returned from Savannah with the
report that the twinning of the Oglethorpe
Theatre in that Georgia coastal city is progressing
on schedule. On the home scene, he
said that the construction on adding two
auditoriums to the Cobb Center is well
underway. The company's Suburban Plaza
Theatre will be twinned this fall.
Mrs. Margaret Jordan, secretary to Bob
Sedlak, manager of National Screen Service's
Atlanta branch, returned to her duties
after a
vacation spent tidying up her house,
following a remodeling project, and getting
three boys ready for the fall school term.
Her sons Scott and Randy are attending the
Griffin Middle School in Smyrna and Jimbo
is a King Springs kindergartner. "It actually
was nice to get back to work," Margaret
told her co-workers with a sigh of relief.
Mrs. Helen McCravy, who recently resigned
her position as a booker's clerk in
DISTRIBUTORS
-. SUITE 113
3950 PEACHTREE ROAD, N.E.
ATLANTA, GEORGIA 30319
rD
(404) 261-5363
INC.
WOMPI GIFT—Presentation of
two wheelchairs to the Easter Seal
Society was a highlight of the recent
Atlanta WOMPI Club's charter luncheon
at the Diplomat Restaurant. Pictured
above at the presentation are,
left to right, Mary Webb, Atlanta
Easter Seal Society representative who
has worked closely with the WOMPIs
for years; Nell Castleberry, former
president of the Atlanta WOMPI
Club, and Esther Osley, program chairman
for the club.
the 20th-Fox exchange, has a baby daughter
named Virginia Lee. She was born in the
Cobb General Hospital .
Loosier,
a former secretary to Sam Perloff when he
was MGM's office manager and who later
joined the 20th-Fox accounting department,
also has a brand new daughter. Brenda's
baby has been named Laura Gayle. It will
be recalled that Brenda was injured seriously
on her way to work about two years ago
when, during an auto collision, she was
thrown through the windshield of a car
driven by her husband. For months her life
was despaired of but she gradually recovered
her strength and her health.
Maijorie Roberson, 20th-Fox booker, returned
to her duties September 16 and was
welcomed back after six weeks of recuperation
from serious surgery. She is the wife
(Continued on page SE-6)
Get ready for
SE-4
|R0WNMANSHIP75[
:ZZZ7 CROWN INTERNATIONAL PICTURES Beverly Hills, Calif.
BOXOFFICE :: October 7, 1974

Clark Film Company
l/UeicomeA
i/Jou
to
Harry and Belton
Clark
Film Distributors
of the Southeast
with offices
in
Atlanta — Jacksonville — Charlotte
Suite 410 Candler BIdg. 221 S. Church St.
127 Peachtree St. N. E. P. 0. Box 546
Atlanta, Ga. 30303 Charlotte, N. C. 28202
Ph. (404) 524-6588 Ph. (704) 376-5569
Marvin Doris, Mgr. L. A. Irland, Mgr.
905 North Street
Jacksonville, Fla. 32211
Ph. (904) 721-2122
Lou Pauza, Mgr.
'We Cover the South Like
the Sun"
BOXOFFICE :: October 7. 1974 SE-5

Leading the way for 40 yearsj^
fwifh quality service, theatre
l^equipment and supplies
TWO LOCATIONS
TO SERVE YOU
gl25 Higgins Street
SP. 0. Box 20660
SCreensboro, N. C. 27420
^felephcne: (919) 272-6165
$1624 W. Independence Bl
Telephone: (704) 375-6008
(N. C.
only)
ATLANTA
(Continued from page SH-4)
ot Pat Roberson, booker for the Chappell
Releasing Co.
cashiers and concession managers. Subsequently
Septum acquired the Buford Twin
Cinema and Schneider installed his son Scott
as manager and projectionist. When the
Doraville Twin MiniCinema was added to
the growing circuit, there was another
Schneider, Allan, ready to step in
as projectionist.
September 27 the fourth and last son
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vva>, installed in the projection room of
Septum's Lawrenceville Mall twins. All four
are members of Atlanta Local No. 1894,
lATSE. But they will have to stick around
Norm V. Schneider, who retired as division
manager of Altec Service Corp., head-
their dad, who has been carrying a card with
a long time before they can catch up with
quartered in .Atlanta, is carving himself a Local No. 45, Newburgh, N.Y., for 30
new career in the film industry. He formed years. "The fact that I am all out of sons
a partnership in a company named Septum. to man projection rooms doesn't mean that
Inc., with Joe Busman as president and himself
as secretary-treasurer. Randy Brannon new theatres. We've got plans," he added.
Septum is not going to build or buy any
is manager of the Roswell Village Twin Among those present from Atlanta at the
Theatre, which the company built, and Lawrenceville opening were Bob Sedlak, Atlanta
National Screen Service branch man-
Schneider's son Robert is projectionist. Evan
Desvernine and Lynn Mitchler alternate as
ager, and his assistant William Kohom.
Sedlak recently returned from a territory
swing that took him to Gainesville, where
he visited with theatre owner John Thompson,
secretary of NATO of Georgia; Vidalia,
where he conferred with Barron Godbee jr.
of the Pal Amusement Co., and stopped in
Savannah, Dublin and Macon, Ga. before
returning to his home base. Kohom is
scheduled to leave shortly on a "secret assignment"
that will keep him out of the
office three weeks.
Nancy Roberson, daughter of Marjorie
Roberson. 20th Century-Fox booker, and
Pat Roberson (Chappell Releasing booker),
a sophomore at Clayton Junior College, has
(Continued on page SE-8)
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SE-6 BOXOFFICE :; October 7. 1974

Welcome Conventioneers
from
Roger Gorman & Jack Rigg
teaming to form
New World Pictures of Atlanta
bringing you in 1975
The Best of ROGER GORMAN'S RELEASES, plus fhe best
from CINEMA V, CENTAUR, PREMIERE, NMD, UNITED
FILM, KELLY JORDAN, MARSHALL BORDEN, BRIAN,
FINEST FILMS and severol smaller Independents.
WATCH FOR:
NEW WORLD - Fellini's
"AMARCORD"
CINEMA V - Bergman's "SCENES FROM A MARRIAGE"
CENTAUR - "THE
JEZEBELS"
NMD Films - "STATE LINE MOTEL"
And many more in 1975!
BOXOFFICE :: October 7, 1974

'
ATLANTA
(Continued from page SE-6)
been named "Miss Clayton County." She
will compete in the Miss Georgia contest
that could lead to participation in the Miss
America contest.
Conforming to Filmrow tradition, all personnel
of the Jewish faith on Filmrow had
holidays from work last month for Rosh
Hoshannah and Yom Kippur.
The flow of new pictures has slowed to a
trickle. Only two new films showed up for
trade screenings at 20th Century-Fox's
screening room: "House of Whipcord,"
American International Pictures, and "Because
of the Cat." distributed by Jack
Vaughan Productions.
I'm
Donna
Rent Me
GIRLS
FOR RENT
Making the most news hereabouts is
Paramounfs Albert S. Ruddy production,
"The Longest Yard," the current attraction
at ABC Southeastern's Phipps Plaza. Most
interesting is
the explanation why the prison
picture was fihned in Georgia. The city
fathers of Palm Beach. Fla., refused to permit
a chase scene to be filmed there and the
Florida prison authorities refused to let their
facilities be used. In the film, a Bel Air
Mansion was substituted for the chase scene
as well as a golf course on Hilton Head
Island, S.C, and streets in Brunswick and
Savannah. Tracy Keenan Wynn, third generation
in the business, wrote the screenplay.
Among the football players starring in
the picture which climaxes with a game are:
Mike Henry, Los Angeles Rams: Ray
Nitschke. ex-Green Bay Packer; Joe Kapp,
former Minnesota Viking and New England
Patriot: Pervis Atkins. ex-Dallas Cowboy:
Ernie Wheelwright, former New York
Giant, New Orleans Saint and Atlanta Falcon,
and Sonny Sixkiller. former University
of Washington star. The cast also included
nearly 2.000 Reidsville. Ga.. prison inmates
with good records and 200 guards. Studios
picked up the tab for the prison personnel,
rather than spending state money.
New face at Wayne Chappell Film Releasing
Co. belongs to Deborah Pope, who
signed on as a booker's clerk. She is new to
the industry.
Travel Film Series Opens
Oct. 13 in Atlanta Center
ATLANTA—As tourism reaches its autumn
peak. Bill Herring's annual series of
film travelog opens in Atlanta's Memorial
Arts Center Sunday. October 13, at 2:30
p.m. with "All About Argentina."
As in past years, these travelogs will be
narrated by their producers. Clay Francisco
will narrate the Argentina film, which features
the South American country's cosmopolitan
areas, such as Buenos Aires and
Cordoba, the winter resort of Bariloche and
sheep ranches in Patagonia. The films are
shown in Symphony Hall.
Second film in the series will be about
Scotland and Wales. Sunday, November 3,
and the third about Australia November 1?!
The series concludes December 8 with a
film about Alberta and the towering Canadian
Rockies.
Herring, who plans to present another
scries of film travelogs during the winter in
Atlanta, said he will also show them in nearby
Decatur due to the increasing popularity.
He has set a special preview, "La Belle
France," for November 18 at Agnes Scott
College.
Philly Film Society Will
Present 30-Week Series
From Eastern Edition
PHILADELPHIA—A new film society,
calling itself Film .Archives in Center City,
will present a 30-week series of cinema
treasures at
the center-city YWCA Building,
beginning October 4, Many of the titles already
scheduled for the Friday night series
long have been neglected by commercial
theatres and film societies.
Other films being offered were considered
"lost" films until recent preservation efforts
rescued them from oblivion. Also included
are American and foreign films from 1929
through 1972. All the programs will include
memorable short subjects and cartoons.
Many of the programs will be on loan
from private collections in America and
efforts of David Grossman, the new society's
director. Grossman is film historian and
lecturer at the Philadelphia College of Art
and he will prepare the program notes that
will be distributed at each showing. Coffee
also will be served to add to the informal
atmosphere.
Among the features scheduled are "The
Garden of Allah," "Foreign Correspondent,"
"I Married a Witch," "Topaz," "Mad
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Premiere in Yazoo
For 'Sweet Talker'
Y.^ZOO, MISS.—"Sweet Talker," story
of a barnstorming crop duster in the South,
opened with a world premiere in this city.
Luke Moberly, the film's producer and
star, visited Yazoo for the premiere September
4. Also attending were T. Tommy
Cutrer, who plays Reb Lx)gdon in the film;
Alan Tinnes, the stunt pilot; Don Silvis,
dancer from Detroit, and Panarella, a New
York actress who plays Pearlene.
Many Yazoo townspeople, who have
parts in
the film, packed the theatre for the
opening. Shooting of the movie started in
November 1972 and lasted about a year. It
was completed in Florida, where the Moberly/
Gordon Studios are located.
Moberly is reportedly planning another
movie based on the same character. Clay
Teeter. It will be set in the 1920s, the barnstorming
days of freelance pilots who set up
business in the nearest pasture and gave
rides for a dollar. Moberly said be
is to
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Moberly/ Gordon Studios, in Fort Lauderdale,
Fla., has been producing films for
more than 11 years. The studio at 4810
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Western decor and is currently being used
by a Mexican film company.
"Sweet Talker" is distributed by Moberly/
Gordon and is booked throughout Georgia,
North Carolina and other states until
mid-December. It will probably play in the
south Florida area early in January 1975.
'Reiurn of Dragon'
Captures Memphis 400
MEMPHIS— A second week of "Return
of the Dragon" at Malco had 400 per cent
to lead Memphis first runs during the week.
A fifth week of "Death Wish" at Paramount
and a sixth week of "That's Entertainment!"
at Crosstown were in a second place tie with
200 per cent.
_ ^ ., (Average Is 100)
Malco— Return of the Drogon (SR), 2nd wk
PQramount--De

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For you, as a theatre owner, this
listing means many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
firelossof theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
This UL listing is meaningful— it
warrants your attention.
CENTURY
proudly announces the
underwriters' Laboratories,
inc., lisnng ol their
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CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
165 West 46th Street, New York, N. Y. 10036
Standard Theatre Supply Co.
125 Higgins St.
Greensboro, North drolina 27406
1624 W. Independence Blvd.
Charlotte, North Carolina 2S208
Joe Hornsiein Inc.
759 West Floglcr St.
Miami Florida 33130
Tri-State Theatre Supply Co.
151 Vance Avenue
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Phone: (901) 525-8249
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v404) 876-0347
BOXOmCE :: October 7, 1974 SE-11

'
,
Merchant
. . . LOV
NEW ORLEANS
^otes from Variety Club Bulletin-—a board
meeting will be held Monday (21) at
the Andrew Jackson Restaurant and the
(§)
^Christmas Trailers A.
In Beautiful
AJ)
Color (v>j
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MOTION PICTURE SERVICE CO.
Drop in and see
LOV board meeting will be Wednesday (23)
members are extremely proud
of the honor awarded one of them. Norma
Hynes has been selected to receive the
Times-Picayune Loving Cup for 1973. This
award is given to Norma for her outstanding
and unselfish service to the city for the
benefit of her fellow citizens. The award
will be made Wednesday (23) . . . Plans are
being made for the Christmas Social December
6.
Mrs. Muncey Bruce, mother of Roy Gallagher
and one of the oldest and most beloved
Variety members, died at the age of
HARRY HOFF and JOHN MATTLER
for theatre equipment & supplies
Harry Hoff
Ringold Cinema Equipment Corp.
8421 Gravois St. Louis, Mo. 63123 Phone (314) 352-2020
98. She was the first treasurer of the Ladies
of Variety and a real worker . . . Frank
Henson, manager of Loews' State Theatre
for 13 years, died suddenly of a heart attack
in Pass Christian, Miss., while on a fishing
trip. Henson came here from St. Louis and
retired last March 1.
"Walking Tall" returned to town, opening
at the Saenger-Orleans Theatre. "Juggernaut"
opened at Loews' State Theatre,
"My Name Is Nobody" at the Joy Theatre
and "The Black Godfather" at the Orpheus
Theatre. "The Front Page," starring Jack
Lemmon and Walter Matthau, was sneaked
at the Lakeside I September 27.
Bill Hirsutuis of Film Inspection Service
is back from vacationing at Disney World
with his family. Other vacationists: Asa
Booksh, manager of the Orpheum, and Gene
Barnette of the Joy Theatre and her husband
left for a Carribean cruise.
Sam Helfman from the New York Cinerama
office was in town to set up the publicity
for a multiple opening of "Challenge."
Woods Returns to KG
To Head AMC Program
NEW ORLEANS—C. Clare Woods, who
has long been connected with the film industry
here, has joined American Multi
Cinema, Kansas City, as head of the managers
training program.
Woods began his career in Salt Lake City,
Utah, then joined Durwood Theatres in
Kansas City. He came to New Orleans to
head United Theatres. When United Theatres
closed several years ago, Woods took
a position with Gulf States Theatres.
Friday September 27 his fellow employees
at Gulf States honored him at a farewell
luncheon at the Andrew Jackson Restaurant.
His son Don also is in the film industry and
works as a booker for Gulf States.
Mr.

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BOXOFHCE :: October 7. 1974
L
SE-13

Three Days of Festivities Booked
As GST Opens Lake Plaza Quartet
NEW ORLEANS—Gulf States' four cinemas
will open with three days of festivities
next week.
The cinemas will be located in the mammoth
Lake Plaza Shopping Center. Festiv-
broadcast about forthcoming product on
the radio. Rene Brunet, operator of the
Famous, Clabon and Carver theatres, whose
father was one of the first to open a theatre
here, will talk about development of the
ities begin Tuesday (15), with live broadcasting
from WWL radio 6 a.m. to 7 p.m. Scheduled Wednesday (16) from midnight
theatre industry over the years.
Prizes, small appliances, and bicycles will be to 6 p.m. is the exhibition of old Columbia
given away on the hour and Burger King features. First on the agenda is Frank Capra's
"It Happened One Night." At 7 p.m.
will offer free hamburgers. Bears, pink and
white rabbits and tigers will be on parade. there will be a cocktail party and open
Bill Gehring of Gulf State Theatres will house for the press, radio and TV media
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hosted by Gulf States Theatres. Columbia's
newest feature, "The Odessa File," will be
shown.
Formal opening will be Thursday (17)
preceded by a cocktail party. Tickets are
$100 with proceeds for the benefit of Odyssey
House which treats drug addiction free
on an in-residence basis. Committee chairmen
for the benefit are Barbara Ingram
and Ellen Selman. Congresswoman Lindy
Boggs, who heads the Odyssey House project,
will perform the "film-cutting" ceremony.
Opening features are "The Odessa
File," Columbia Pictures; "Harry & Tonto,"
20th Century-Fox; "The Godfather," Paramount,
and "Herbie Rides Again," Buena
Visita.
Twin Cinema Planned
In La. Shopping Center
BOGALUSA, LA.—A contract has been
signed here for a de luxe twin cinema in
Shopyard Square, a new shopping center.
George Solomon jr., owner of the State
and Ritz theatres, said the twin cinema will
be located in the southern area of the new
shopping center, adjoining Cumberland
Street.
Solomon, who has been planning the new
theatre since last year, said the cinema will
probably cost about $300,000 and he expects
to let the contract in a month. William
J. Hughes and Associates of Baton Rouge
are designing the building, which will follow
the basic pattern of the Hammond twin
cinema.
Plans now call for 316 seats in one theatre
and 252 in the other. They will be rocking-chair
seats, accented by color-coordinated
draperies and specially woven carpets in
matching shades. Projection equipment in
the twin cinema will be completely automated
with the new xenon projection lamps.
Jim Rowles Takes Reins
From Western Edition
ROCKY FORD, COLO.—Jim Rowles,
is 23, the new manager of the Grand and
Starlight theatres in Rocky Ford, units of
the Commonwealth circuit. Rowles most
recently managed the Sioux Drive-In in
Rapid City, S.D.
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SE-14 BOXOFFICE :: October 7, 1974

CINEMA SYSTEMS INC
637 WHITNEY BANK BUILDING
NEW ORLEANS, LOUISIANA 70130
(504) 586-0555
"The company that makes films of Rolls Royce
quality on Volkswagen budgets."
IN DISTRIBUTION
NOTHING BUT THE NIGHT
A film of mystery and ultimate horror, directed by Peter Sasdy and
starring the masters of the macabre, Christopher Lee and Peter
Gushing.
IN POST PRODUCTION
MARIANNE
A film of compelling beauty and obsession, directed by Noel Black
and starring Kitty Winn.
IN PRE-PRODUCTION
THE UPPER HAND
A screenplay by John William Corrington based upon his novel. A
particularly graphic vision of a spiritual Hell, to be directed by Noel
Black.
Whether it is films concerning simply growing up in America or deeply probing
the sensuality of terror, the company is CINEMA SYSTEMS, INC. The team
behind the films presented is comprised of John T. Parker and Stirling W.
Smith. For further information, write directly to CINEMA SYSTEMS, INC., 637
Whitney Bank Building, New Orleans. La. 70130. Area Code 504, 586-0555.
October 7, 1974

MIAMI
^^riter Bob Hardin and producer Murray
Woroner of Miami were on a recent
at
the Opera." Channel 6 was busy reviving
Groucho's TV show as the "Best of
Groucho." And the first "new" Marx
brothers film to arrive in years, "Animal
Crackers," is being shown; made in 1930,
it has been rarely seen because of copyright
problems.
Dr.. Miami Beach. Reservations for the internationally
acclaimed film can be made by
donations of $7.50 and $5. The movie, directed
by Gerard Oury, opens Friday (18)
for regular theatregoers.
Leroy Griffith, Florida theatre owner, has
acquired the
Rex Art and 79th Street theatres
just recently. Often in a clash with the
trip to Washington for the premiere of their law, Leroy says he wants to do more "acceptable"
film "Before It's Too Late" at the convention
of municipal police chiefs.
show business and plans to pro-
duce a big-budget showgirl revue this winter
This area is engulfed
for
with
a
a Marx
major hotel.
brothers
Griffith has other movie
revival. In the
theatres
past weeks the Grove
Cinema has shown area.
"Go West" and "Night
throughout the Greater Miami
George Bourke, columnist of the Miami
Herald, points out that the Olympia, former
vaudeville and film theatre in downtown
Miami, saved from a fate worse than demolition
and converted into Gosman Philharmonic
Hall as a home for the symphony
and other arts, is to have a fling at its older
"The Mad Adventures of Rabbi' Jacob" profession—movies. A wide silver screen,
has been selected for the annual theatre projection and sound equipment are now
party benefit of the Hebrew Academy being installed, he points out. It is ail for a
Women at a premiere showing Thursday special event— the premiere of a Hungarian-
(17) at the Carib Theatre, Miami Beach. Soviet film, "The Loves of Liszt" Saturday,
Proceeds from the charity preview will go to (26). The opening will be a fund-raising
the scholarship fund of the Greater Miami event for the Miami Philharmonic and is
Hebrew Academy, the South's largest Hebrew
day school located at 2400 Pine Tree Men's Club, Prelude and the Symphonettes
co-sponsored by the Women's Guild, the
—all supportive arms of the Philharmonic
Northgale Unit Adds
Luxury Twin Theatre
CHATTANOOGA,
TENN.— Northgate
Cinema expanded into three movie houses
Sunday (8) with the opening of the luxury
twin theatre, Northgate 2 and 3.
Mike Nichols' latest film, "Day of the
Dolphin," was the opening feature at Northgate
2; Northgate 3 was offering "Blazing
Saddles" and Northgate continued with
"That's Entertainment!"
Michael Thevis Has Plan
To Save Atlanta's Fox
ATLANTA— Michael Thevis, who has
invested more than $20 million in the film
and record industries during recent years,
Society. The changeover is being supervised
by local movie producer and distributor K.
Gordon Murray, president of Trans-International
Films, distributor of the film which
is based on the life of the composer-pianist.
announced at a press conference he called
here September 20 that he has a plan to
save the Fox Theatre, a landmark 45-yearold
Atlanta playhouse on Peachtree Street,
from destruction.
At the same press conference, Thevis,
facing reporters from his wheelchair, said
he had offered to donate to the City of
Atlanta his palatial $3.3 million home and
estate for use as a school for gifted children.
Thevis, 42, who is expecting to begin a
federal jail term momentarily on three convictions
of transporting obscene material,
gave the reporters details of his two offers.
He said he had informed Atlanta Mayor
Maynard Jackson he was willing to buy the
Fox Theatre for $3.3 million from Southern
Bell Telephone Co., which has been planning
to demolish the 4,000-seat theatre and
build a high rise regional headquarters on
the site. Two weeks prior to Thevis' an-
nouncement of his offer, the telephone company
had agreed to resell the Fox property
to any group, between then and May 1, with
the stipulation that the theatre would be
preserved.
Thevis said that if he is successful in
purchasing the Fox and the land upon which
it stands, he would use the property for
concerts and other entertainment events and
would convert attached shops into a fashionable
shopping and entertainment district
similar to Atlanta's Underground area,
which has become a tourist attraction.
Thevis said his only stipulation would be
that the city sell him the air rights over a
rapid transit line planned for the vicinity of
the Fox "at a fair price."
•'I made the offers because I want people
to think better of Mike Thevis," he told
reporters. "Maybe I'm trying to wipe the
slate clean. I don't know."
Thevis, who was injured in a motorcycle
accident about a year ago, said that his
lawyers are preparing a last-ditch appeal
that his sentences be humani-
set aside for
tarian reasons. He took pains, however, to
e.xplain that his offers to save the Fox and
donate his home to the city were not tied
to his court appeals. But. he admitted, the
offers were an effort on his part to mend
his reputation as one who had made a fortune
out of pornography. However, he said,
most of his money (and he admitted he has
no idea how much he's worth) was made in
such enterprises as trucking, furniture, plastics,
"straight" movies and the music industry.
He said he had attached no stipulations
to his offer to give his home to the city but
would "like to think" it would be used for
children: "I have long thought that in society's
efforts to do things for the underprivileged
we have ignored gifted children.
Atlanta has no school for such children and
I would like my home to be used for that.
City officials confirmed that they had discussed
Thevis' twin offers but will go slow
in the matter. One official said that the
city's concern is to be sure that Thevis has
a viable plan, one which will cost the city
nothing, one which will assure an appropriate
utilization of the property and one which
won't discourage Southern Bell from locating
Its proposed new headquarters on the
same block.
Thevis,
however, said that he has offered
the telephone company "two blocks of
property I own just south of Omni International
(much nearer to the heart of the city
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At the time of the press conference,
Southern Bell had not responded to Thevis"
offer.
Concession Stand Burns
From Eastern Edition
GREENVILLE, PA. — The concession
stand at the Reynolds Drive-In on Route 18
was totally destroyed in a recent fire, according
to fire department officials. Cause of
the blaze is still under investigation. Damage
was estimated to be at least $30,000 to
$35,000.
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. . . Trans-Lux/
JACKSONVILLE
^he Cummer Gallery of Art is using five
classic screen attractions as part of a
new fund-raising drive. Beginning with
"Henry V," the films will be presented
Wednesday evenings in the gallery's auditorium
with a $10 price tag on the series.
Attorney William Sheppard. who is legal
counsel for the downtown X-rated Ellwood
Stereo Theatre on Forsyth Street, made the
novel proposal that judges who want to
obtain evidence of obscenity in films shown
at the Ellwood should come into the theatre
and pay $3. a quarter at a time for each
segment of a film, as other patrons must.
The judges have been using affidavits filed
by police officers who have viewed Ellwood
films as a basis for issuing warrants. Robert
L. Beals. court counsel, disagreed with
Sheppard, saying that "I think you district
judges would be uncomfortable sitting in the
booth, putting in quarters and viewing those
movies." The court took the case under
advisement.
Preview Theatre advance screenings included
American International's "Seizure"
and "The House of Whipcord"; "Carnal
Madness" for the Clark Film Releasing Co.
and "Up From the Ape," Alliance . . .
Two other screenings serving in addition as
sneak previews were "Juggernaut" at ABC
FSTs Regency II and "The Longest Yard"
at Eastern Federal Theatres' Cedar Hills.
The planetarium of the Children's Museum
is becoming the avant-garde center for
motion pictures in Jacksonville with its director,
Chuck Vukin, scheduling "The .Archive
Project," a show providing a visual
e.xperience that utilizes a panorama projection
system for 360-degree images, a handheld
zoom projector, lasers and dozens of
special effects. In effect, the planetarium
becomes a space craft and the audience its
passengers during the presentation of the
science fiction spectacular. Vukin co-authored
the script while an intern at the
Strasenburgh Planetarium in Rochester,
N. Y. He said the fictional space ship 1,000
years in the future is depicted carrying inhabitants
of 11 galactic civilizations and it
is piloted by "Archive One," a near-omnipotent
being, a cross between a computer and
a god.
Rave reviews of the week from Charles
Brock, Florida Times-Union, and Lloyd
Sachs, Jacksonville Journal, went to "The
Longest Yard," EFT's Cedar Hills Theatre
and Fox Drive-In and General Cinema's
Expressway Cinema I with most of it in
Alaska-1903. Adventure as Bold and Exciting
as the Country Itself!
praise of Burt Reynolds' bravura performance
. . . Brock termed "Juggernaut," screen
attraction at ABC FST's Regency II and
EFT's Northside I, a "Splashing thrill" better
than "The Poseidon Adventure."
Sheldon Mandell's Five Points Theatre
opened an exclusive run of the R-rated
"Harrad Summer." Oldtime glamour girl
Lana Turner returned as a monster mother
in "Sheba" at Kent's Plaza and Neptune
theatres . . . "The Lords of Flatbush"
evoked scenes of Brooklyn in 1957 for
Kent's St. Johns Theatre and EFT's Royal
Palm 1, Capri and Northside II theatres
Emory Robmson's
and Midway Drive-In . . .
Murray Hill, Gene Fernandez'
Arlington
and EFT's Ribault and University driveins
shared the first run of "The Destructors"
Inflight's Normandy Gold
and the ABC FST Center Theatre split the
take on "Together Brothers," a blaxploitation
action film featuring .Southwestern
ghetto kids and Chicanos.
Ed Ransom has succeeded Albert Harris
as manager of the ABC FST downtown
Florida Theatre. He was promoted here
from the Beacham Theatre. Orlando, by
William S. Baskin. ABC FST district supervisor.
Fall Schedule Announced
For Cloverdale Theatre
CLOVERDALE, CALIF.—Under new
ownership and management since July, the
Clover Theatre here has announced its new
fall schedule. The movie house has been
open six days a week, with two new shows
weekly, since September 1. Adult entertainment
is offered at Sunday, Monday and
Tuesday performances. Movies for the entire
family are shown other nights.
"Budget Night" is Sunday, when adults
are admitted for $1 and children for 50
cents. An added Sunday-night attraction is
a cash drawing.
"Public support in the past two months,"
said manager Mike Thompson, "has helped
make the Clover a community theatre for
Cloverdale."
Camelot Entertainment
Has New Tampa Address
TAMPA, FLA.—Camelot Entertainment,
which had been headquartered in Causeway
Inn South on the Courtney Campbell Causeway
here, has moved to 7634 Courtney
Campbell Causeway. The zip code remains
as 33607.
Robert Duke, president of the company,
credited the "overwhelming success of 'Impulse,'
" current Camelot release, for making
the move to expanded quarters necessary.
The company is also preparing for the
tall release of "Catch the Black Sunshine."
Based on scenes from Jack London's The Son Of The Wolf
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BOXOFFICE :: October 7, 1974 SE-19

,
JACKSONVILLE—T
'
—
'Dock' Cawfhon Saluted by ABC FST
For Half-Cenfury in Film Industry
h e old Imperial
Theatre in this city, a unit of ABC Florida
State Theatres, must have provided unusually
good training grounds for its staff of
ushers back in the '20s and '30s.
One of them. Harvey Gariand, rose to be
a national leader in the motion picture
exhibition field as the current head of
ABC's far-flung theatre operations in the
United States. Another Imperial ex-usher.
Bender A. "Dock" Cawthon, was honored
September 20 by Gariand and Tom Sawyer,
general manager of ABC FST, for the completion
of "50 years of dedicated service,
loyal devotion and tireless efforts for the
best interests" of the company.
Garland and Sawyer presented Cawthon
with a large wall plaque in honor of his 50-
year career. Cawthon will remain with ABC
FST in an important post on a contractual
basis, serving as a motion picture engineer
and supervisory consultant on projection
matters, as well as a special projectionist in
the Preview Theatre where screenings are
held for Florida's film buyers and bookers.
Cawthon did not remain in an usher's job
very long as he soon found work as a film
rewind worker in three local downtown theatres
at the same time. With total earnings
of $9 weekly. Cawthon quit walking to
work from his home in nearby Springfield
and indulged in the luxury of riding streetcars
which had a nickel fare. Drawing on a
boyhood interest in the science of optics
which led him into the theatre world in the
first place—Cawthon's ambition soon gained
him training as a projectionist and he became
a licensed operator.
Cawthon's career has had many facets. In
the mid- 1930s he produced a popular Jacksonville
newsreel which appeared weekly at
'^ismmmm
i/i-imm^'
A lifetime of demotion to his work
with ABC Florida State Theatres has
brought rewards and recognition to
Bender A. "Dock" Cawthon, who was
honored last month at a circuit dinner
as he completed 50 years of service.
However, Cawthon has no thoughts of
retirement.
WANTED
MOVIE STILLS
the downtown Florida Theatre. These films
have been preserved by Cawthon and they
are of considerable interest to scholars and
historians of that period.
He has an extensive film library which
includes a two-reel documentary of the 1914
convention of Civil War veterans of the
South which attracted 50,000 veterans and
holds the record as the largest convention
ever in Jacksonville.
His film library includes slapstick comedies
produced in local studios circa 1917,
which had national distribution in theatres
of that era, and he produced one of that
genre himself, entitled "Strange Kargo,"
which has had many showings before civic
groups. Cawthon has a collection of early
model projection machines designed by
Thomas A. Edison and other pioneers of
the industry. Edison produced two early
model phonographs which were goldplated
Pressbooks, Posters, Etc.
GOOD PRICES PAID
Malcolm
Willits
6763 Hollywood Blvd. Hollywood, Ca. 90028
and one was presented to the Shah of
Persia (now Iran) by the inventor. The
second one came into Cawthon's possession
and he sold it many years ago to the Edison
estate which maintains a museum in Fort
Myers.
Cawthon was an organizer and first president
of the Jacksonville Historical Films
Society. In early World War II days Cawtlu>n
was commissioned by U. S. Government
naval architects to develop, under a
program classified as secret at that time, a
new method for lining and installing the
crankshafts of Liberty ships by the use of
light beams instead of metal materials,
which resulted in cutting three days from
the production of each ship.
In January 1949, Cawthon organized and
supervised the photographing and filming
of the inauguration of Gov. Fuller A. Warren
in Tallahassee as part of his work as the
state's chief photographer, .'\nother of his
accomplishments over the years has been
the designing of projection booths for ABC
FST and other circuits.
Despite his 50 years in the industry,
"Dock" gives little evidence of slowing
down as he retains full enthusiasm for all
aspects of the motion picture world around
him.
Three Features Announced
For SF Festival Program
SAN FRANCISCO—Three more feature
entries have been announced for the program
of the 18th annual San Francisco
International Film Festival, to be held
October 16-27 at the Palace of Fine Arts
Theatre. "Nothing in Order," the new film
by Lina Wertmuller. will have its American
premiere here. The Italian director's first
film. "MLmi the Metalworker," was screened
in the 1972 festival and her "Love and
Anarchy" is currently in release.
The festival will be having its first
Japanese entry since 1970 with "Kaseki,"
the new film by Masaki Kobayashi. Of
his previous films, American audiences are
most familiar with "Kwaidan" and "Harakiri."
The new film by Robert Bresson is a
French entry in the program. "Lancelot
of the Lake," an austere stylization of the
Camelot legends, is being hailed in Europe
as a landmark in the work of this highly
respected director.
Tucson Theatre to Focus
On Family Screen Fare
TUCSON, ARIZ.—The Thriftown Hitching
Post Theatre, located at 5451 East 22nd
St has opened with Chuck Kieslich as
general manager. The 348-scat house is specializmg
in G-rated films and will feature
serials such as Captain Marvel and Zorro.
as well as westerns and other family motion
picture fare.
Kieslich describes the theatre's purpose
IS "meeting the needs of this community so
that the entire family can attend a movie
without embarrassment. No movie will ever
be shown that I wouldn't want my own child
SE-20
BOXOFHCE ;: October 7, 1974

HG Enterprises Goal:
Six Releases a Year
By JOHN COCC'Hl
NEW YORK— Howard Goldfarb,
pres,-
dent of New York-based HG Enterprises,
wants to attract young producers and release
their film at a pace of about six features
a year. He currently holds distribution
rights to such film fare as the French import.
"The Widow Couderc." starring Alain Etelon
and Simone Signoret: the children's film.
"Salty"; a Charlie Chaplin festival package
and "Scarecrow in a Garden of Cucumbers."
Goldfarb previously was a sales executive
in Columbia's foreign distribution division,
United Artists' general sales manager
for Panama. Central America and the Caribbean
and Buena Vista International's vicepresident
for marketing before forming his
own Neil Distributing, Ltd. He also had
been foreign sales supervisor for National
General Corp. and vice-president of foreign
operations for Cannon Releasing.
With Bernie Gettinger and Oliver linger
of Leisure Media, he formed Classic Entertainment
Corp.. which was dissolved in
June. From assets of Classic Entertainment.
Goldfarb founded HG Enterprises, Ltd. For
the Florida-filmed "Salty," he has set up
Salt Water Releasing Co. to handle the
$L2 million feature, which opened September
27 in Columbus, Ohio.
Goldfarb owns worldwide rights to
"Salty," being backed by a heavy promotional
campaign and only theatres normally
playing Disney product are being booked at
the outset. Other bookings include Omaha.
Des Moines and Kansas City Wednesday
(2) and (9); Minneapolis and St. Paul.
Friday (11); St. Louis, Wednesday (23);
Denver, November 6; Dallas, Salt Lake
City, San Diego, Tucson and Phoenix,
Thanksgiving; Portland and Seattle, Christmas.
"The Widow Couderc" is opening early
this month in New York's Greenwich Theatre.
Inn-Room Movies Installs
31 Facilities in 7 Months
CHERRY HILL, N. J. — Inn-Room
Movies Inc.. a closed-circuit videotape system
through which first-run features and
other entertainment programing is channeled
to hotel guests, has announced the installation
of 31 facilities around the country
since March 1. President Max Branderbit
stated that an installation backlog will bring
the year's total to between 45 and 50 facilities.
Howard Johnson's Motor Lodge in King
of Prussia, Pa.; Howard Johnson's Downtown,
Orlando, Fla.; Peabody Hotel, Memphis.
Tenn.; Ramada Inn, Mansfield, Ohio;
World Inn, Baltimore, and Home's, Wcldon,
N. C. arc the latest hotels to install the
Inn-Room Movies equipment. Such recent
features as "A Touch of Class," "Up the
Sandbox," "Dillinger" and "Carnal Knowledge"
are available, as well as National
Football League programs, boxing and
sports documentaries and young adults'
programing.
According to Branderbit, "We seem to
be the only company promoting this new
industry in terms of national and local advertising
and tradeshow participation, with
the state Hotel/ Motel Ass'ns and franchise
groups."
Untitled Film Is Seized
By Buffalo Vice Squad
BUFFALO— Police seized an untitled
film in a raid on the Allendale Theatre
Thursday (19), it was reported by Detective
Joseph Scinta of the salacious literature
squad. The confiscation of the film came
after a morning viewing by detectives and
City Court Chief Judge H. Buswell Roberts,
Scinta said.
Scinta noted that the seizure was the
second under the new state obscenity law,
which took effect Sunday (1), and added
that his unit and the district attorney's
staff are making a continuing effort to
enforce the new law.
Joseph Landow Installed
PHILADELPHIA—Joseph Landow was
installed as the newly elected commander
of the Variety Club's Post 713 of the American
Legion in the Tent 13 clubrooms in
the Bellevue-Stratford Hotel Monday night
(23). Other officers for the '74-75 term
are: senior vice-commander, Louis Tittleman;
junior vice-commander, Benjamin
Snitkin; judge advocate, Morris Wexler;
finance officer, Samuel Smith; chaplain,
Harry Miller; service officer, Herman Podover;
historian, Leonard Klevan, and sergeants-at-arms,
Charles Somers and Jerry
Sutkin.
Frank Circuit Plans
Seven New Theatres
PLEA.SANTVILLE, N.J. — Al Frank,
president of the Frank Theatre Management
Co.. has announced that capitalization in
excess of $1,000,000 has just been completed
in order to increase the circuit of
theatres by seven new units. The Dover
Theatre in Toms River, N.J., will be twinned
and the additional houses will be constructed
in the South Jersey area from Atlantic
City and Brigantine to Long Beach
Island and Manahawkin.
These projects will bring the total number
of houses owned and operated by the
Franks to 38.
Buffalo's Century Bought
By Rock Music Promoters
BUFFALO — The Century, opened in
1921 at 511 Main St. as Buffalo's "million-dollar
theatre," has been sold to a
company headed by two young rock promoters.
Harvey Weinstein and Corky Burger,
who a few years ago began booking pop
music as students at the State University at
Buffalo, are the purchasers and plan a mid-
October opening.
Their booking policy will center on popular
music roadshows, motion pictures, multimedia
events, closed-circuit TV, area talent
shows and other events as they become
available.
Burger, a Buffalo native, is president of
the 511 Main St. Corp., which also includes
Dr. Joseph Takats of Amherst. Burger and
Weinstein, who also operate Harvey & Corky
Productions, have policy control of the
corporation.
The building was purchased for an undisclosed
amount from Samuel L. Yellen,
a Buffalo attorney who has owned the building
since 1955. William D. Hassett jr.
assisted in the real estate negotiations. The
corporation plans a $50,000 renovation.
When the theatre first opened as Loew's
State, 16 silent film stars paraded down
Main Street for a vaudeville evening with
silent motion pictures. The building since
has been operated by a number of film stalwarts,
including the Shea circuit, Dipson
and Basil Bros.— and most recently by
United Artists.
The Century has been managed by many
well-known industryites, including the late
Bob Murphy, Rita D. Inda and others.
VMMmmy
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B R O A D W Ay
JHE 12TH NEW YORK Film Festival got
under way September 27 at Lincoln
Center's Avery- Fisher Hall with the showing
of "Don't Cry With Your Mouth Full" bv
France's 28-year-old Pascal Thomas. Presented
in the first week were Max Ophuls'
"Liebelei" (1932), a tragic love affair; "The
Night of the Scarecrow" from Brazil, Sergio
Ricardo's musical and social document:
Louis Malle's long "Lacombe, Lucien."
drama of a war collaborator which 20th
Century-Fox is releasing; Alain Resnais'
"Stavisky." an intelligent piece of history
with Jean-Paul Belmondo and Charles
BEST WISHES
TO NATO MEMBERS
Boyer; Robert Bresson's ponderous "Lancelot
of the Lake"; Alexander Kluge's "Part-
Time Work of a Domestic Slave" from
Germany; Miklos Jancso's historical "Rome
Wants Another Caesar"; the four-in-one
look at ethnic groups. "Roots"; David
Hockney in "A Bigger Splash," Jack Kazan's
semi-documentary on the painter, and others.
•
•Filmmaking U.S.A.: A World Without
Women" will be the topic of a panel discussion
to be held at the Donnell Library
Center, across from the Museum of Modern
Art. Wednesday (9) from 6 to 9 p.m. This
Capitol Motion Picture
BEN PERSE
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630 NINTH AVENUE
New York, N. Y.
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HARRY PERSE
will be the occasion for women involved
with film to talk about the problems of their
exclusion from movie-making and of the
lesser demeaning roles often given to women
in contemporary films.
The panel is to be headed by scripter
Eleanor Perry, with others to include reviewer
and writer Molly Haskell, psychologist
PhylUs Chesler, producer Madeline
Anderson and producer Amalie Rothschild.
The discussion will be preceded by a slide
presentation using stills from recent movies
to demon.strate women's fate on the screen.
Accompanying narration will be prepared
by freelance writer Sherry Sonnett.
A free presentation, it is co-sponsored by
the New York Public Library, the National
Organization for Women and women of the
Screen Actors Guild.
•
Cinema 5 announced the election of
Francis Ford Coppola and Fred Roos as
directors of the company.
•
"Joseph E. Levine presents: Joseph E.
Levine" is the fascinating title of the show
presented Sunday (6) at Town Hall. Levine
discussed his films, following clips from
some of the major ones. Walter Reade Organization's
Julian Schlossberg produced the
show.
Of interest to film buffs is the showing
twice Saturday (19) at Town Hall of the
legendary singer John McCormack in "Song
O- My Heart" (1930), with Maureen O Sullivan
in her film debut and silent star Alice
Joyce. Frank Borzage directed the film, in
which McCormack sings 12 songs. Sponsored
by the John McCormack Society of
America and commemorating the 90th anniversary
of his birth, the reserved-seat showings
also will feature origituil soundtrack
albums which are available to patrons.
•
Paramount Pictures sent out announcements
thanking the advertising, film and
TV communities for their enthusiastic response
to its recent demonstration of the
Magicam process. The West Coast premiere
of the process, in which live actors are electronically
combined with miniature sets, is
to be held soon.
•
The
picture is always
better when you
give them
BANNER
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Judy Feiffer has been appointed director
of East Coast projects for Warner Bros.,
(Continued on page E-4)
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October 7, 1974

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•
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HARRY HOLCOMBE Produced by
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ISAAC HAYES is
TRUCK TURNER starring
YAPHET KOTTO also starring ALAN WEEKS
ANNAZETTE CHASE Screenplay by
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•
Story by Jerry
•
I Feitshans Written and Directed by Jack Hill
Wilkes Produced by Fred Weintraub & Paul Heller
•
Color by Movielab
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• Directed by Jonathan Kaplan
an American International Picture •!
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BRO AD\N Ay
(Continued from page E-2)
it has been announced by company president
Frank Wells. The New York production
executive for the past three years, she will
continue supervising the East Coast story
department. Previously, she was associated
with Metromedia and Playboy as well as
with numerous Broadway and off-Broadway
productions.
•
Director Marty Goldman has returned to
EUE/ Screen Gems after a two and a half
month leave, during which he filmed his
own independent feature tilled "The Haunt."
Back on the job, he shot three 30-second
TV spots for Arthur Treacher's Fish 'N'
"THE TROJAN HORSE"
starring Steve Reeves
"Bigger then King Kong" says
in the New York Daily News
Robert Sylvester
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Bayes worked with the three stars of the
commercials, veteran dancer Hal LeRoy,
Nancy Dussault and Tovah FeJdshoh.
•
The New York Public Library and the
Museum of Modern Art have begim their
fourth season of highly controversial film
essays on current social and political issues,
the 'What's Happening?" series. The films
are being shown Tuesdays at noon at the
Donnell Library and Wednesday at 2 p.m.
at the museum.
•
'That's Entertainment!", the MGM and
United Artists musical compilation smash,
opened September 27 at the Rivoli Theatre
for an exclusive 70mm showing after a fourmonth
run at the Ziegfeld. The film had
been scheduled to open at the DeMille,
which closed temporarily because of a fire
in the mezzanine during the early hours of
September 25. It also opened September 27
at the Festival as it closed out its seventh
and final week as a holiday showcase attraction
in the metropolitan area.
Wednesday (2), "That's Entertainment!"
started exclusive west side and east side
engagements at the DeMille and Festival
theatres.
•
Columbia Pictures' retrospective saluting
its 50th anniversary as a producer-distributor
will take place Sunday (13) at the Columbia
II Theatre. A ten-film showing,
presented free to the public, will commence
at 12:01 a.m. and continue until 8:15 p.m.
that evening. Climaxing this will be a special
invitational showing of the new film "The
Odessa File" at 8:45 p.m. The Ronald
Neame film, .starring Jon Voight, Maximilian
Schell and Mary Tamm, will begin
its regular New York premiere engagement
Friday (18).
The films to be shown are "It Happened
One Night" (1934), "Mr. Deeds Goes to
Town" (1936). "Mr. Smith Goes to Washington"
(1939). "His Girl Friday" (1940),
"From Here to Eternity" (1953), "On the
Waterfront" (1954), "The Bridge on the
River Kwai" (1957), "Dr. Strangelove"
(1964), "The Professional's" (1966) and
"Funny Girl" (1968). New prints of each
will be screened.
The retrospective also will be shown in
Chicago, Detroit, Cleveland, Pittsburgh,
Beaton, Philadelphia, Washington, D.C.,
Atlanta, Miami, Dallas and Los Angeles.
•
"The French Connection" and "The
Seven-Ups" combination which was scheduled
to return to New York Wednesday (2)
at some 50 Flagship theatres has been postponed
until a later date.
•
Twentieth Century-Fo.x's "11 Harrowhouse,"
starring Charles Grodin and Candice
(Continued on page E-6)
'WE'VE NEVER MISSED AN OPENING
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BOXOFnCE :: October 7, 1974

;0X OFFICE DYNAMITE FROM MONARCH RELEASING!
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NORTH JERSEY
jr. is continuing his studies at St. Peter's
College in Jersey City, where he is majoring
in marketing and business management. He
resides with his wife in Little Ferry.
Tony Addeo has been appointed manager
of the Wellmont in Montclair, recently acquired
by Paul Peterson from RKO-Stanley
Warner Theatres. Most recently. Addeo had
been a manager with DeVisser Theatres and
prior to that had managed the independent
Castle in Irvington for approximately five
years. He resides in nearby Bloomfield.
Spyros Lenas, owner of the Anthony
Wayne Drive-In in Wayne, reacting to recent
newspaper reports that gave the impression
his drive-in would soon close to
make way for construction of high-rise
apartments, stated that he intends to keep
decided to charge $3 a carload at the outdoor
location. He said he plans to continue
his present policy of showing three films a
day, seven days a week, on a year-round
basis.
Louis H. Gold, well-known industry veteran
in the Newark area, died recently at
the age of 77. Born in New York, he had
resided in East Orange for the past ten years.
A stock broker prior to his retirement five
E-8
years ago. Gold had owned several indoor
theatres in the Newark area, including the
Rivoli and the Ironbound, both in Newark,
paul Peterson sr., who operates
and the
four area
Playhouse in West Orange, all of
hardlops.
which
reports
ceased
that his son Paul
operation several years J.
ago.
jr., has joined him
Gold had left
in supervising
the
the theatres,
which At
industry in the late 1950s.
are one
the
time
Clairidgc and
he
Wellmont,
had been vice-president of
both the
in Montclair:
Allied
Center
Theatre
in Bloomfield,
Owners Ass'n of America
and K-Mart Cinema
and chairman
in Randolph of the
Township.
United Jewish Appeal
In addition to his theatre assignments, Paul
GEORGINA
SPELVIN
Star of
The Devi r Mss Jones'
is for rent!
GIRLS
FOR RENT
General Cinema Corp, has begun a new
admission policy at five of its outdoor theatres
in this area of $3 per carload every
night of the week. The new policy is in
effect at GCC's Livingston Drive-In in Livingston,
Troy Hills Drive-In in Parsippany.
Morris Plains Drive-In in Roxbury, Hackensack
Drive-In in Hackensack and Paramus
Drive-ln in Paramus.
Murray Stenberg's Chancellor in Irvington
reopened for the new season, as it does
each September, after having been closed
for the summer months. Reopening attraction
at the Chancellor was "The Exorcist."
Jerry "Mickey" Nisivuecia, longtime
doorman at the Center in Bloomfield, died
recently following a short illness. He was
Receipts at many area theatres have been
off. for the most part, in recent weeks, and
exhibitors point to the new TV season as a
major reason for the decline. In addition to
the new TV shows, there is the usual added
competition of former high-grossing motion
picture films now being displayed in prime
time on "the tube." In recent weeks, area
theatres have had to compete with such
film hits as "Fiddler on the Roof," "Klute,"
"Bonnie and Clyde," "Thunderball" and
several others. Still to come during this TV
.season are "The Poseidon Adventure,"
"Midnight Cowboy," "Hello, Dolly!" and
many others. One well-known area exhibitor,
who asked that his name be withheld, commented.
"This is still the only industry I
know of that sells its top product to its chief
competitor."
Merchant p|
^Christmas Trailers^
p" •] In Beautiful Color •.,•
MOTION PICTURE SERVICE CO.
BUFFALO
Variety Club Women of Tent 7 put on a
luncheon-fashion show September 28.
Mrs. Charles A. Bogges conducted a short
business meeting before the affair in the
'-^'"brooms at 193 Delaware Ave. Mrs. Jo
'
Theatre '
Owners. seph* F. '^ Schaefer ^^ was chairman and commentator
for the fashion show. Clothes
were from De-Jay Fashions. Mrs. Walter
Meyer was luncheon chairman and she was
assisted by Mrs. Carlton H. Newman and
Mrs. Gervase L. Ernewein. Lucille M.
White was door chairman and Rita D. Inda
was her assistant. Fall flowers were used as
decorations on the tables and Mrs. Carlton
H. Newman was chairman of this committee.
Models in the fashion show were Mrs.
Atlas, Mrs. Thomas J. Doran, Gia Dunkelman,
Mrs. Ernewein, Mrs. Jane Hughes,
Mary Anne Jennings. Mrs. Meyer, Mrs!
Newman. Mrs. Frank B. Quinlivan and
Alba Santinelli. Ethel Tyler, as usual, put
on an excellent publicity campaign.
Marion E. Healy, the grand lady of popular
music, is dead at 78. For more than six
the father of Grace Cartisano, manager of
decades. Miss Healy entertained and instructed
the Center, and was well-known
Buffalonians open for at least the the Wayne location at the piano. Jack
in professional
next three years. Lenas admitted that there
boxing Yellen, the
circles
songwriter, and lyricist Harold
in the Newark area,
are long-term plans to build high-rise apartments
on the site but said that construction
to the top. Miss Healy fascinated with her
where he was
Arlen
a
both got
bo.xer
a
for
helping
several
hand on their way
years.
will not begin until next summer. Plans are Two popular X-rafed films
gift
opened
for friendship.
exclusive
At 16. Miss Healy began
to begin work
engagements in the area recently. "Hap-
playing piano in the old Central Park
on the 17-acre site at a loca-
py Days" bowed at the independent
Theatre at Main and Fillmore for the then
tion several thousand feet from the theatre,
thereby allowing the drive-in to continue in
Cinema
35 in Paramus managed by Austin Gordon,
movies.
silent
operation until at least 1977. Lenas reported and the Montauk in Passaic as well as the "Before I left Pakistan, I
that business
was told
has picked up since he recently Castle
not to
in Irvington. also independent operations,
leave my American hotel room at night be-
opened exclusive area showings of cause of all the violence, as depicted in
•The Life and Times of Xaviera Hollander." your movies," declared Z. U. Khan, reporter
for a newspaper in his country, who is
making a three and one-half month tour of
the U.S. with other foreign journalists. He
visited this city recently.
The 511 Main St. Corp., which has just
taken over the Century Theatre Building,
plans a $50,000 renovation there, including
a marquee change, reupholstering, adding
to the 2,600 seats, renovating the sound
system and hall acoustics, stage remodeling
and "scrubbing the marble and polishing
the brass." The owners also plan a renovated
concession stand which will have
health foods as well as pop and candy.
Among the industryites who were managers
of the Century during its long run, in addition
to the late Bob Murphy and Rita D,
Inda, were Carl Schaner, George Mason,
John Carr, Charlies Funk, Emile Griffoniello
and Al Beckerich: Its entertainment
polices have ranged from theatrical
films in Todd-AO and Cinerama to secondrun
pictures and, in its final months, prior
to closing Valentine's Day 1971, soft-core
pornography.
The Studio Arena Theatre Monday subscription
series of 25 vintage films, the
youngest of which is 32 years old, began
September 30 with "China Seas," starring
Clark Gable, and "Stage Door," starring
Katharine Hepburn. Subscriptions are avail-
(Continucd on page E-10)
BOXOFFICE :: October 7, 1974

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BOXOFFICE :; October 7, 1974 E-9

. . There
. . "Wedding
PHILADELPHIA
Ctan Hunvitz, manager of the Shubert Theatre,
took over the Academy Screening
Room for a preview of the 1943 "The
Gang's All Here,"" starring Alice Faye and
Carmen Miranda. Guests were potential investors
in the stage musical "Miranda, Miranda,"
relating to the late "Brazilian
Bombshell." which Hurwitz plans to produce
this season . . . Officials at the Spectrum,
local sports and amusement center,
report that 20th Century-Fox may use the
complex as a location site for an upcoming
motion picture.
Ted Schall, movie and theatre columnist
at the Atlantic City Press, daily resort newspaper
in that city, paid tribute to Paramount
Pictures for its "family matinees"' promotion
for family-oriented motion picture entertainment
as a guest on Father Ron Conklin"s
"Person to Person"" TV show. He went
into the Paramount program when Father
Conklin asked him if the film companies
were doing anything to counter the flood
of X-rated films.
Fall promotions being planned by
WMMR-FM, top contemporary folk and
rock station, includes the sponsorship of a
film festival . . . Three Sameric theatres,
giving the local circuit a triple house, will
be among the tenants in the two-story University
City Shopping Center being built
near the University of Pennsylvania campus
and scheduled to be open by Thanksgiving
Day . . . Lyric Theatre, Allentown, turns
concert hall Thursday evening (10) for "A
Night to Remember." with Grandpa Jones
of the Grand Ole Opry and the "Hee Haw"
TV show, plus the Flowers Family.
The Fannie and Meyer Adienian Pavilion
at the Jewish Geriatric Home was dedicated
at a tribute dinner in honor of the Adlemans
tendered by the Jewish community of Camden
County across the river in New Jersey
at
the Woodcrest Country Club. Adleman is
a pioneer in the motion picture industr\
and founded the New Jersey Messenger film
delivery service. Before a gathering of over
200 community leaders, the announcement
was made that the Adlemans made an "unprecedented
contribution in six figures" to
the Geriatric Home and that the pavilion
would be perpetually dedicated in their
honor. A portrait of Mr. and Mrs. Adleman
was presented to them and will hang permanently
in the home. Adleman is a former
chief barker of Variety Club Tent 13.
Donald and Arlene Cohen announced the
birth of Ellyn Nina's sister. Liza Caren, September
23. The proud grandparents are Mr.
and Mrs. Harvey Rosen and Mrs. Sam Scoff.
TLA Cinema, which has been showing
the freakish "Pink Flamingos" at midnight
shows only, will mark the first anniversary
of its midnight run on Halloween Eve. The
film's director, John Water, will be here for
the celebration.
BUFFALO
(Continued from page E-8)
able from Studio Arena Studio, 681 Main
St. . . . "Isn't It Good to Know," a religious
film that combines true-life stories, music
and brief appearance by the Rev. Billy Graham,
was shown September 27 in the Wesley
Chapel of Houghton College. The public
was invited without charge . will
be a special production in the Studio Arena
Theatre and a great number of events Monday
(7) through Saturday (19), when the
city will honor its sister city in Japan,
Kanazawa.
Joseph P. Garvey, general manager of the
Holiday Theatres, Cheektowaga, reports
"The Longest Yard" is attracting excellent
business at Holiday 1. Burt Reynolds and
Eddie Albert are the stars. Garvey put on a
sneak preview of the new Jack Lemmon-
Walter Matthau feature, 'The Front Page."
in Holiday 3 the other evening and packed
the
house.
nual presentation dinner Saturday (5) in
the 1973 Delaware Ave. headquarters of
the club in White," which
has met with huge critical success and which
has been called the "best film ever made
in Canada," is being shown in the Kensington
Theatre. The Evening News calls it a
"shot in the arm for the Dominion"s fledgling
feature-film industry."
Mike Ellis is at it again and this time the
peie of Michael Ellis jr. says in the Evening
News:
When Adam first met Eve
He spoke these words so glib:
"I can't believe my eyes.
Is this a rib?"
Andy Schell, local exchange booker for
American International Pictures, has resigned
to assume an out-of-the-industry
position in Meadville, Pa. Andy, a native
of Pennsylvania, has moved with his wife
and family and will be working in security
for the Methodist Hospital in Meadville. In
leaving, Andy said he will miss the many
friends acquired in the film business in this
neck of the woods. Andy started as an usher
in the old Stanley Warner Library Theatre,
Warren, Pa., when he was 17. Later he
joined Blass Bros., became general manager
of drive-in operations in this area (the Star,
Park and Skyway) and for the past 14
months was associated with AIP. His smiling
countenance and even, friendly disposition
will be missed by his associates who
wish him lots of luck in his new venture.
Saturday (19) will mark the start of the
Dr. Charles W. Stein and associates eighth
y.-ar of Saturday night (and one Friday) program
in the Buffalo Museum of Science,
(here are 12 silent films and one talkie in
the series. There is a 25 per cent cut in
subscription rates this year.
Richard Boone was the star of the "Great
Niagara"' recently shown on TV and which
tills the story of the late Red Hill sr. and
his son Red jr. and Major Hill. The feature
was shot in its entirety at the Falls. It had
a large area TV audience . . . The Contemporary
Photographers of New York State
show opened the season the other day at the
Kenan Center in Lockport. The show features
21 photographers. The exhibit will
tour the state after it closes at the center
November 3.
Clint LaFlamme received a large number Murray Hamilton will appear in Warner
of reservations for the Variety Club's an- Bros.' "Ryan's the Name."
Get ready for
CR0WNMANSHIP75[
Z!^ CROWN INTERNATIONAL PICTURES Beverly Hills, Calif.
E-io BOXOFFICE :: October 7, 1974

•i-'
Complete UL listing: projector mechanisms
magazines, pedestals, sound reproducers, amplifiers,
motor drives— all Century components, individually
or collectively when installed as a complete projector
and sound system.
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
listing nneans many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
This UL listing is meaningful—it
warrants your attention.
CENTURY
proudly announces the
Underwnters' Lahoratories,
inc., listing ol their
complete prolecuon and
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CENTURY— the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
1 65 West 46th Street, New York, N. Y. 1 0036
Albany Theatre Supply Co.
433 North Pearl St.
Albany, New York 122CM
Theatre Equipment Co., Allied Inc.
155-57 North 12th Street
Philodelphio, Po. 19107
Phone: (215) 567-2047
Capitol Motion Picture Supply Co.
630 9th Avenue
New York, N.Y. 10036
Allied Theatre Equipment Co., Inc.
12 E. 25th St
Baltimore, Md. 21218
(301) 235-2747
Joe Hornstein Inc.
341 West 44th Street
New York, N.Y. 10036
Atlas Theatre Supply Company
1519 Forbes Avenue
Pittsburgh, Po. 15219
BOXOFFICE :: October 7, 1974
E-11

.
Now Dark Ashland, Pa., Roxy Once
Spotlighted Organ Performances
ASHLAND, PA.—This city's only theatre,
the Roxy, which opened Oct. 31, 1928.
presented its last program in early September.
Described as a "tribute to the efforts
of manager J. V. Schreck" when it opened,
the Ro.xy Theatre was constructed at a cost
of $200,000 and featured a three-manual
$20,000 pipe organ. The grand opening of
the "movie palace" was marked by gala
festivities and the Ro.xy long operated as
the community's entertainment focal point.
Describing the shuttering of the vener-
Lee ARTOE XENON RECTIFIERS
SILICON
» lee ARTOE Carbon Co.
; 1243 Belmont Chicago
able theatre, the Shenandoah. Pa., Herald
commented: "Rising costs, taxes and a decline
in patrons have forced the sale of the
structure, which at its dedication Oct. 31,
1928, was lauded as 'a milestone on the
pathway to our progress.' Tri-State Envelope
Co. of Ashland has purchased the
building for use as a storage house for reportedly
about 1 per cent of the cost to
build the theatre.
"The theatre was built by John V.
Schreck, who came to Ashland about 191.5
to manage the Temple Theatre at Seventh
and Centre streets, where the post office
now stands. Schreck built the Roxy primarily
as a movie house, while vaudeville shows
were highlighted at the Temple.
"When the theatre opened, it had been
specially wired for Vitaphone, the first
Schreck family invested a great deal of
money in installing a stereophonic sound
system, which the movie industry giants assured
the theatre owners would bring back
the audience. In November 1958 the management
of the theatre was taken over by
five area men—Byrun Pikitus. Fred Lunt.
Cliff Brosius, Bill Frasch and Jim Madden.
"One by one the partners in the theatre
left the area, the rising costs and declining
profits making it impossible to sustain all
of them. Byrun Pikitus is the only one of
the five who still remains and he has had
to take another full-time job.
"The attendance at the Roxy has steadily
declined in recent years for a number of
reasons and on some nights Byrun says he
played with only four or five of the 1,200
seats occupied. A good night would be when
150 people came. TV and home movies
via CATV have cut deeply into what used
to be a crowd of moviegoers. 'Two weeks
ago I played "Blazing Saddles" and next
month it will be on Star Channel. Why go
to the Roxy or why go to any theatre if you
can sit at home and watch it there." said
'talkies,' but an abundance of orders for
the sound equipment delayed the system Byrun.
from getting to Ashland in time for the "The Roxy has never played an X-rated
grand opening.
movie, although Byrun said the suggestion
"The first films at the Roxy were not to do so has been made to him several times.
shown with the effects of sound. Prof. 'With a lot of theatres it's the only way
Mickey Carey of Girardville dazzled the that they can survive,' he said. 'Personally,
patrons on the specially built $20,000 Moller
I've never cared for that type of show. I'd
sooner close than play them."
organ, which rose out of the floor of
"Byrun noted that the theatre opened
the stage on a hydraulic lift at the beginning
of each performance.
under the new management with a G-rated
"On the eve of the TV explosion, the Dean Martin-Jerry Lewis film and it closed
Mr. Exhibitor . .
FREE SHORT SUBJECTS FOR YOUR THEATRE
For your convenience we maintain national distribution with established
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NAME.
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RHR Filmedia, Inc. 48 West 48 Street, New York, N.Y. 10036 (212) 541-9692
Richard H. Roqerj, President Sy Perry, Dirertor of Theatre Division
E-12 BOXOFFICE :: October 7. 1974

. . . Carl
. . . Chuck
. . Dave
. . Mount
with two G-rated Disney films, 'The Incredible
Journey' and 'Old Yeller.'
"In 1962 the world-famous violinist
Rubinoff gave a performance at the Roxy.
although Byrun recalls he was a little hesi-
said, "Tonight is one of the few nights I
have heard my violin. The people of Ashland
should be very proud of this theatre." "
"Byrun credits the fine acoustics of the
building to having just the right amount of
curtains and using a special water paint on
the walls which doesn't vibrate and distort
the sound. Organist Larry Ferrari twice
played in the Roxy in the 1960s and when
"spectaculars' such as 'King of Kings' came
to town some of the grade schools in the
area would dismiss the students to go to
the Ro.xy at a special 25-cent-a-head rate.
"In recent years the chamber of commerce
and the theatre have put on free Christmas
shows, with Santa Claus as guest, for the
children of the borough. The Anthracite
Community Players put on a Christmas
show last year at the theatre. 'Up until last
year we would hold rock concerts and had
quite a few prominent rock bands,' said
Byrun. 'Everyone said I was bringing in a
bad crowd, because of the long hair and
mod clothes. But truthfully, they were the
best-behaved audience I've ever had in this
theatre. There was never a foot stomping
or a loud noise, even though it would
sometimes take an hour for the next band
to set up.' The rising cost of hiring the
bands ended the
rock concerts.
"In defiance of the rising costs of the
films, advertising and maintenance of the
theatre, Byrun refused to raise the price
of admission. 'I felt it wasn't justified to
raise them any more than they were.' Adult
admission is $2 and children get in for $1.
although Byrun commented, "I personally
felt that was too much.
"Even when the theatre ran "spectaculars'
such as 'The Godfather,' the admission price
remained the same. 'I really hate to see the
theatre go. I'm going to miss it, there's no
kidding about it," said Byrun. 'Some people
have been coming loyally to every show.
Unfortunately, there's not enough of them.
I just want to thank all of my friends in
Ashland and the surrounding area who
patronized the theatre in the past. I hope
they realize that I'm sad this thing had to
happen but I'll probably miss it a lot more
than they do.' "
Acquired by Hallmark
BOSTON—Hallmark Releasing Corp.,
Boston-based distributor, has acquired "The
Dragon Dies Hard," the last days and the
life of Bruce Lee.
BUX-MONT
Marquees—Signs
LEASING
Horsham, Pennsylvania 19044
Call (215) 676-4444 or 675-1040
PITTSBURGH
^ariety Club Tent 1 is preparing for another
telethon and a major circuit will
have a film premiere soon for the club's
tant to go on with the show because of a
noisy spotlight. After the show, however,
'The tears rolled down his cheek and he
charity fund. The Variety Club was organized
here 48 years ago and its 48th banquet
will be held Sunday (20) at the Holiday
House.
Frank Jay "Bud" Thomas had to return
to Grove City Hospital to have his broken
left wrist rebroken and set for the third
time. He will be wearing special neck
a
brace for several months as the result of the
highway accident which hospitalized him
for .several weeks, with his car entirely demolished.
Bud, who is taken to Greenville
for special treatments, hopes to get back on
the job as manager of Cinema 356 at an
early date . Silverman, Screen
Guild-AIP manager, after seven weeks in
Montefiore Hospital with an unusual virus
infection, is hoping for early release. George
Tice had just left his hospital room when he
visited recently and, while there, Joe Bugala
telephoned Dave from Greensburg. Mrs.
Silverman is working on afghan while staying
with the veteran film executive. They
long ago canceled their reservations at Atlanta
for the national NATO convention.
Ralph Pielow, a former MGM branch
manager here and in some recent years a
theatre manager at State College for Associated,
has been ill for ten months and has
been hospitalized twice; also, he had been in
a nursing home. His latest hospitalization
has been for upwards of three months and
he recently underwent surgery.
"Juggernaut," now at the Fulton, was
sneak-previewed at three theatres—Stanley,
Forum and Encore . . . Burglars recently
entered two downtown theatres at night. At
the Fulton they stole $30 from a vending
machine and at the Warner they took an
office TV receiver and a calculator.
Mrs. Ted Manos responded satisfactorily
to her surgery and following recuperation
on the East Coast expected to accompany
her husband to the national NATO convention
in Atlanta. Also attending from the
Manos circuit will be Don Woodward, Joe
Bugala and John CousuUis.
NATO of Western Pennsylvania theatres
are having their annual collections for Variety
charities . . . Veteran local theatremen
Dr. Morris Rubin and Gabriel Rubin lost
another brother with the death September
23 of Harry Rubin, 79. attorney here for 55
years . . . Sally Dixon presents Yvonne
Rainer, independent filmmaker, Wednesday
(16) at 8:30 p.m. at Carnegie Lecture Hall
Temple, State College, has another
twin theatre under construction there—but
with no arena . Lebanon Cable
presented our September 27 boxing show
staged at South Hills Catholic High School's
gym on Channel 5 and WIIC-TV. Channel
II, featured highlights via film coverage
Warner. WMMN. Fairmont, W.
Va., is keeping us posted on theatre newb
m the central Mountain State.
The Penthouse Burlesque theatres now
offer, in No. 1 auditorium, live girls on
stage, together with two adult films. The
program in No. 2 auditorium consists of
live male dancers, with two all-male cast
films. Films change Wednesdays; new live
attractions start each Monday.
The Rev. George X. Gallas, dean of St.
Nicholas Greek Orthodox Cathedral here,
is now Eastern Orthodox chaplain for Variety
Club Tent 1.
Demolition Plans for Two
Units Announced by WR
ASBURY PARK, N.J.— Asbury Park's
Mayfair and St. James theatres will be razed
by late fall, it was disclosed by Sheldon
Gunsberg, president of the Walter Reade
Organization. Because of the theatres' size
and age, it isn't considered feasible to operate
them profitably. Several possibilities for
commercial use of the sites are being explored.
The Mayfair, on the corner of Lake
Avenue and St. James Place, was built in
1927. The flagship of the Reade circuit
for many years, the 2,000-seat house was
hailed as the showplace of the North Jersey
shore area. The St. James, on St. James
Place at Mattisen Avenue, opened after
World War I as a theatre of just over 1,500
seats. Remodeled in 1936, it housed many
touring plays and name band attractions. In
recent years, it presented first-run movies
and all of the closed-circuit championship
boxing matches.
The Reade Organization recently announced
the sale of most of its theatre properties
in Monmouth County. It will continue
operating the Paramount Theatre on the
boardwalk at Asbury Park and the Shore
Drive-In in Farmingdale, while maintaining
executive offices at the Mayfair House
on Deal Road in Oakhurst.
Reade continues to operate more than
35 theatres throughout the nation, nearly
all of which are first-run houses in major
cities. Gunsberg said that the company is
expanding in major cities and currently is
negotiating for additional first-run houses
in
the New York and San Francisco areas.
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BOXOFHCE :: October 7, 1974

—
Black Exploitation Film Policies Are
Paying Off in Downtown Baltimore
BALTIMORE—Jack Fruchtman. operator
of one of the largest theatre circuits in
Baltimore, specifically, and Maryland, generally,
was profiled in an Evv-ning Sun article
by Thomas Hasler preceding the opening
of the Rotunda cinemas 1 and 2. Headlined
"Movie Czar Comments on New Theatre
and State of City Films," the item said:
"Though hardly matching the grandeur of
the Stanley of yesteryear, there'll still be a
touch of class to the opening of the city's
first twin cinemas. They won't offer anywhere
near the six pianos or 35-piece orchestra
that the Stanley used to boast. The
days of the grand movie palace have passed
and the Stanley has been relegated to the
lowly status of a parking lot.
"It was a long 40 years before anybody
dared build another movie theatre downtown.
That was the unimposing Tower.
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Years of
which opened in Charles Center in December
1967. The Rotunda cinemas 1 and 2 at
40th Street and Keswick Road are not only
the first twins in town but also the first
cinemas to open in the city since the Tower.
What does that say about the movie business
in Baltimore?
"Jack Fruchtman should know. As president
of JF Theatres, he controls not only
the Tower and the Rotunda duo but most
of the downtown cinemas—making 14 in
the city and 41 in all. For instance, this
Baltimore movie czar controls the Mayfair,
Mayfair 2 (formerly Little), the Town,
the New, the Hippodrome and the Regent
all downtown and all black-oriented theatres.
It is probably a sign of Fruchtman's
business acumen that he has made this not
an indication of weakness but of strength,
proving, as one observer put it, that 'black
is
and Instant
not only beautiful but profitable.'
"He rode the blaxploitation movie wave
to its crest, making Baltimore one of the
leading cities for showcasing black-appwal
movies, and readily acknowledges that he's
extremely happy with his downtown cinemas.
But what about movies appealing to
whites or movies appealing to fjoth races?
Well, actually, there has been a trend lately
for 'crossover' movies appealing to both
races— 'Claudine.' "Lady Sings the Blues,'
'Uptown Saturday Night." etc.. he pointed
out. But Fruchtman conceded that JF Theatres
has only two cinemas in the nonsuburban
areas that cater to a broad audience, the
Tower and the Charles.
"He considers the Charles, in the 1700
block of North Charles, a good showcase
for 'class movies appealing to blacks and
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whites.' But many whites consider the theatre,
with its proximity to North Avenue,
to
be on the way downhill and to be avoided.
The Tower, at 2 Charles Center, is at
the base of two leading downtown highrise
apartment buildings. Though located
in a renovation area, it, too, has its problems.
"Sitting in his office adjacent to the
Tower, Fruchtman candidly indicated that
the cinema was 'ahead of its time.' While
originally 'excited' about the location, the
movie czar said that he had been disappointed
by the laggard construction of apartment
buildings in the neighborhood. He had
anticipated apartment development along
the lines of downtown Philadelphia. 'We
can't live off office buildings. We need the
nucleus of our audience from the immediate
area,' he said.
"As the situation stands, Fruchtman finds
it easier to attract a black audience than to
attract whites from beyond the immediate
area. According to one informed source,
the Tower's policy has amounted to either
having blockbuster films or having movies
with some black appeal. As an example of
how this strategy works, the source pointed
out that 'Johnny Tough!', a movie with
mostly black appeal now playing at the
Tower, grossed only about one-third the
take at the Town during its first weekend
in mid-August.
"The film 'The Exorcist,' on the other
hand, played at the Tower 22 weeks and
did 'tremendous' business, according to
Fruchtman. But the only other cinema in
the area playing this blockbuster was the
Strand in Dundalk, so people were more
or less forced to patronize the Tower, the
source said.
"A run as long as 22 weeks is the prerogative
of the film distributor, Fruchtman
said. The distributor, in
fact, has a final say,
not only on the length of the run, but the
cinema itself. That's a major reason why
few major general-appeal movies are shown
downtown, Fruchtman explained. 'They,
naturally, want to put it where they expect
the best results. We would like to play
downtown if the investment were not so
great . . . they
demand certain guarantees,'
he added. If it were only a matter of the
guarantee, some movies might work downtown,
he noted, but distributors expect their
return to go beyond that minimum. So the
big, broad-appeal movies tend to play the
suburban cinemas.
"As for the arts-foreign film genre, that,
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too, has a bleak outlook in the city, Fruchtman
says. 'We've done our share in bringing
that type of film to the city,' he insisted. He
remembers that Bergman's 'Cries and Whispers'
did well but that was more of a commercial
movie. The problem, he argues, is
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wilh Ihc audience. 'In the 20 years I've been
in Baltimore, the artistic films have never
been as accepted as in other cities.'
"So why establish a new cinema—or two
— at the Rotunda? Fruchtman says it's a
real natural in terms of location. It also is
the only location for expansion he has considered
in recent years. The Rotunda, at
40th Street and Keswick Road, is a shopping
mall and office complex in what used
twin, Fruchtman indicated that he plans to
try to play everything.' Unfortunately, none
of the big first-run films is available at this
time of the year, so he'll have to settle for
better known features of varied vintage.
"But he also hopes to try some films for
specialized audiences. He already has a
group sales plan in the works for the elderly,
who will have special matinees, and he
speaks vaguely about trying out the appeal
for so-called "class-foreign' films.
"The cinemas themselves are as functional
and comfortable as theatre science
can make them. But they benefit undeniably
from a setting that blends the new and oW
in ways that enhance both, said the press
release announcing the opening. That
amounts to class these days."
Opera Series Scheduled
PHILADELPHI.A—Opera films from .1
private collection will be shown on four
Sunday afternoons at the Moore College of
Art auditorium for the benefit of the Philadelphia
Lyric Opera Co. Each program will
include short subjects featuring filmed performances
by opera personalities as well
as a full-length feature. With admission set
at $3, the series starts November 17 with
"The Life of Verdi," followed by Gina
Lollobrigida and Tito Gobbi in "Pagliacci."
The complete La Scala production of "La
Boheme" will be featured January 19. The
final show April 20 will be announced later.
BALTIMORE
^rs. Betty Chazen, longtime secretary to
Leon B". Back, general manager of
Rome Theatres and president of NATO of
Maryland, was involved in an accident September
25 on the way to pick up her daughter
Karen, a junior at the University of
Maryland, Baltimore County. Unfortunate-
to be the Maryland Casualty Building. It
offers plenty of free parking. It combines ly, her car was demolished by a tractortrailer
but Mrs. Chasen was not injured seri-
the grace of a fine old building with the attraction
of a complete interior renovation. ously— just shocked. She was able, nonetheless,
to report to work by September 30.
"Fruchtman, who lives in the University
Parkway area nearby, is convinced that he
Lawrence Forbes, manager of Rome's
has the nucleus of his audience in the numerous
apartments right in the immediate
Broadway Theatre, visited Atlantic City,
N.J., during a weekend to attend a conference
concerning retired people, a group in
neighborhood. He also thinks that such
nearby neighborhoods as Bolton Hill.
which he is interested . . . Some local exhibitors
are raising their eyebrows over the
Charles Village, Northwood and Cross
Keys should find the cinemas convenient.
booking of Columbia's "For Pete's Sake" a
There's also easy access to northwest Baltimore,
he pointed out. All are relatively pros-
week before the four-wall run of Warner
Bros.' "What's Up, Doc?", according to an
perous, largely white communities.
industryite who wishes to remain anonymous.
"Another very important audience
Fruchtman plans to tap consists of students
in nearby colleges and universities, including
the Johns Hopkins. 'There is not one Governor Ritchie Drive-In (GCC), succeed-
George Leipold is the new manager of the
cinema in a college neighborhood in the ing William Steele, who has gone over to
city,' he pointed out. 'And all the collegerelated
cinemas have been successful.'
ity .. . "The Longest Yard" was shown here
Rome's Super- 170 Drive-In the same capac-
"Asked about his film policy for the new to the inmates of the city jail and WBAL-
TV took pictures of their reaction to the
film depicting a jail football team. The Burt
Reynolds starrer currently is being shown
at
area theatres.
A night of dinner and theatre will be
sponsored November 9 by Variety Women
Tent 19 at the Cross Keys Inn, village of
Cross Keys. A 6:30 p.m. cash bar will open,
to be followed by a de luxe buffet at 7 p.m.
Entertainment by the Baltimore Actors' Theatre
will begin at 8:30 p.m. Mrs. Dorothy
Weinberg is chairperson of this benefit
event. Variety Women Tent 19 was founded,
incidentally, in 1952 to raise donations for
retarded and handicapped children. Proceeds
from the November 9 evening will go toward
this continuing project. Mrs. Charlotte Snyder
is
president of the organization.
From Towson comes the news that Judge
Walter R. Haile has rejected a suit seeking
to throw out the county council's controversial
1973 awarding of a CATV franchise to
a well-connected (politically) firm . . . Ray
Harding, vice-president of Caplan Bros.
Glass Co., is attending the Flat Glass Marketing
Ass'n convention in Canada Thurs-
Barbara Rush is coming to the
day (10) . . .
Mechanic Theatre in "Father's Day" November
4-9.
Mrs. Louis E. (Roslyn) Shecter, formerly
on the Maryland State Censor Board, recently
was photographed with her husband,
an advertising executive, holding the Frederick
Remington bronze bas relief
of Sitting
Bull, chief of the Sioux Indians. Clement E.
Conger, chairman of the fine arts committee
of the department of state, was holding the
American Indian bronze by Remington. The
two Remington bronzes have been donated
by Mr. and Mrs. Louis E. Shecter to the
state department. These two examples of
Remington sculpture will be exhibited in the
.American division of the new reception
rooms of the state department, along with
the bronze head of Abraham Lincoln, by
Jo Davidson, which also was donated by
the Shecters.
Betty Slade, fashion coordinator, Hutzler
Bros., along with the Fashion Group of Baltimore,
whose president is Dorothea Apgar,
began the new season with a luncheon and
(Continued on next page)
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BOXOFHCE :: September 16. 1974 E-15

WASH I
Jack ValenH, president of the Motion Picture
Ass'n of America, presided at a
question-and-answer session which followed
a 11-minute film on cable TV. which the
working press was invited to view. The
press conference was called by MPAA and
was held at its headquarters September 30.
Charles Denuna, K-B Theatres" director
of special events, screened "The Mad Adventures
of -Rabbi' Jacob" at the K-B
Bethesda Theatre September 28 for "opinion-makers
in our community." The 20th-
Fo.x comedy opened Wednesday (2) at the
K-B Baronet . . . Alex Schimel, Universal
branch chief, sneaked "The Front Page" at
the K-B Cinema Friday evening (4). He issued
invitations to area exhibitors stating
that the sneak also would serve as his company's
tradescreening.
WiUiani Zoetis, 20th-Fox branch manager,
tradescreened two features at MPAA
— "The House on Skull Mountain" Tuesday
N G T O N
Sam Rosenfeld, district manager of Roth fashion show of creations of some of the
(1) and "The Crazy World of Julius Vrooder"
Theatres, has transferred Randel Kruger as greatest names in haute couture at the Baltimore
Thursday (3) . . . Donna
Hilton Hotel September 25. Approxi-
manager of the Silver
Littman's
Spring East to the
screening of the Bryanston Parkway and
release, "The
Dave Foreman from the mately 115 in the trade and general public
Texas Chainsaw Massacre." was at the K-B
Randolf to the Silver Spring East . . . Roy attended. Brought before them were the
screening room September 27.
Rogers Family Restaurant Corp. is sponsoring
latest works from the ateliers of designers
eight weekends of children's film fare in
like Pauline Trigere, Bill Blass, Anne Klein,
American Film Institute programing manager
Michael Webb scheduled, for October urday (5) . . . Roth Theatres executives verman will
and many others—no strangers to
eight Roth theatres. The series started Sat-
Missoni, Mollie Parnis, Boutique, Jerry Sil-
in the AFI Theatre, a series of films which be well represented at the national NATO those who dress the stars and actresses in
explores cities and the quality of urban liv-
convention in Atlanta. Besides Paul Roth, studios and for film producers around the
world. Louis Ginsberg, who provided the
music, said he once did a Columbia Pictures
ing as interpreted by filmmakers. Among
the cities of the world involved in the films
are Venice, Lxandon, Paris. Rome, Calcutta,
New York and Los Angeles. Thursday evening
(24), following the onscreen showing
of "The Lure of the City." filmmakers
Charles Guggenheim and Hilary Harris,
along with architectural critic Wolf Von
Eckhardt, will form a panel of discussants.
Harley Davidson, president of Independent
Theatres, is a frequent visitor to the
Capitol as a guest of "Fishbait" Miller,
doorkeeper of the House of Representatives.
A very special recent visit was when President
Ford presented his State of the Union
message . . . Frank Novak, assistant to the
president of Neighborhood Theatres, was
here from Richmond visiting his circuit's
theatres in the northern Virginia division,
according to Roy Tompkins, assistant manager
of the division.
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national NATO president, there will be Ned
Glaser, vice-president and general manager
of the Roth circuit; Sam Rosenfeld, district
manager: Roger Smith, sound and projection
engineer, and Keith Spitzer, district manager,
Harrisburg, Va. . . . Bob Mondello,
advertising manager, will be leaving for a
European visit in the near future.
Paul Mazursky, 44-year-old producer-director-screenwriter,
was here in behalf of his
latest film, "Harry & Tonto," which is at the
K-B Fine Arts. Star-News critic Donia Mills
calls the picture "a quiet little treasure,
which can move an audience from guffaws
to tears in a matter of minutes." She considers
Mazursky the "closest thing the
American cinema has to a Chaucer and
•Harry & Tonto' as his 'Canterbury.' "
BALTIMORE
(Continued from preceding page)
short in New York, filmed at the old Fox
Movietone Studios, titled "Thrills of Music,"
with Jerry Wald's orchestra (not the film
producer).
Philly Cinema Institule
Schedules Film Series
PHILADELPHIA—"The Little Theatre
of Jean Renoir," an anthology movie of
three short stories by the distinguished
French director, will highlight the series
being offered by the Philadelphia Institute
of Cinema. Other classics in the series, sold
on subscription only, include von Stroheim's
"City Streets," "Distant Thunder," Ingmar
Bergman's three-and-a-half-hour "Scenes
From a Marriage," "Singin' in the Rain"
and a variety of other theatrical films and
documentaries.
The series starts Friday (11), with each
program being shown on Friday night at
suburban Haverford College and repeated
Sunday nights at Beaver College in suburban
Glenside.
Pa.
Bengie's D-1
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Baltimore,
Maryland
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Andrew J. Sukel Is Dead
HAZLETON, PA.—Andrew J. "Red"
Sukel, manager of the Hersker Theatre, was
dead on arrival at St. Joseph's Hospital Tuesday.
.September 17. He was 59. He leaves
his wife Nellie; two sons, Andrew jr. and
Robert of West Hazleton; a daughter, Sandra,
of the home; three sisters: two brothers,
and four grandchildren.
BOXOFHCE :: October 7, 1974

Exemption Measure Is
Vetoed by Governor
HOLLYWOOD—In a surprise move.
Gov. Ronald Reagan vetoed .^82686, Assemblyman
Bcrman's bill to exclude theatre
employees with no financial interest or direct
control over theatre operations from
obscenity prosecutions.
In a letter to Berman received Monday,
September 30, Gov. Reagan explained his
veto by saying that the law would have
given out-of-state owners the chance to
escape prosecution and that ownership
might be transferred out of state to avoid
warrants being served. The governor also
said he felt the law would unduly restrict
local law enforcement officers in their ability
to prosecute.
"It is Bcrman's position." said his aide
Barbara Moore, "that these people (cashiers,
concession workers and other employees)
aren't the proper subjects of prosecution."
ACA Elects Actress,
Musician as Directors
NEW YORK—The Arts Councils of
America, an organization of 50 state arts
agencies, approximately 600 community
arts councils and prominent leaders in all
fields of the arts, elected its board of directors
at the recent annual meeting in
Winston-Salem, N.C.
.Actress Joanne Woodward and American
Federation of Musicians president Hal C.
Davis were among those elected to the
board. Davis and Actor's Equity president
Theodore Bikel are the only two union
leaders currently among the artists, government
officials and executives on the ACA's
35-member board. David Rockefeller jr.
is chairman.
Publicist Art Wilcox Dies
LOS ANGELES— Art Wilcox, who for
the past 15 years worked as a publicist and
was a former Los Angeles Times reporter,
died at the Motion Picture Country House
and Hospital of thrombosis of the internal
carotid artery. He had been with McFadden,
Strauss & Irwin for the past decade. He is
survived by his daughter Diane; a sister,
Mrs. Eula Elkins of Alhambra, and his
mother Mrs. Gladys Parsons of Oxnard. In
lieu of flowers, the family requests contributions
to
the American Heart Ass'n.
Gordon T. Stulberg, Sid Sheinberg
Elected to Top AMPTP Positions
LOS ANGELES—Gordon T. Stulberg,
president of 20th Century-Fox, and Sid
Sheinberg, president and chief operating
officer of MCA, Inc., have been elected
chairman and vice-chairman, respectively,
of the board of directors of the Association
of Motion Picture and Television Producers.
it was announced following the board's
annual meeting.
Retiring chairman Lew R. Wasserman,
chairman and chief executive officer of
MCA, Inc., who headed the Association
for the past eight years, had announced his
desire not to stand for re-election in 1973.
In response to the board's urgent persuasion.
he had agreed to continue as chairman
through this past year's extensive contract
negotiations with the Screen Actors Guild,
the Directors Guild of America and the
American Federation of Musicians.
The board named Wasserman chairman
emeritus. The changes became effective
immediately.
Stulberg and Sheinberg are no strangers
to AMPTP activities. Stulberg served as a
member of the AMPTP board from 1960
to 1967, during his tenure as vice-president
and chief studio administrative officer of
Columbia Pictures. Sheinberg has been active
in AMPTP negotiations since taking
over the presidency of MCA.
Howard D. Fabrick. a labor executive
with AMPTP since December 1972, was
named a new vice-president of the Association.
All other officers of the Association were
re-elected except Eugene Arnstein, who retired
September 27. Continuing as officers
are Jack Valenti, president; Hunt, executive
vice-president; Alfred P. Chamie, vicepresident
and secretary; Wilton R. Holm
and Marshall Wortman, vice-president; and
Robert T. Watkins, treasurer.
At the annual meeting of members of
the Association prior to the board meeting,
all directors of the corporation were reelected.
They are J. R. Rodgers, Bing Crosby
Productions; Edward Masket, Columbia
Pictures: Ron Jacobs, Danny Thomas Productions:
David B. Charnay, Four Star
International; Ben Kahane, MGM; Marvin
Mirisch, Mirisch Productions; Arthur Ryan.
Paramount; Billy Hunt, Warner Bros; Ber-
Gordon Stulberg
Sidney Sheinberg
nard Barron. 20th Century-Fox: Joseph
Adelman, United Artists; Gareth Hughes,
Universal; Ed Prelock, Walt Disney; and
.'\rthur Schaefer, Warner Bros.
3 Films Slated in NM
In Next Two Months
TAOS. N.M.—Three films are scheduled
for shooting in New Mexico in the next two
months, it was reported here by Mrs. Ruth
Armstrong, director of the State Film Commission.
"Love Is Forever," a feature being
produced by Lima Productions, went before
the cameras in Taos September 30.
Warner Bros. Television is planning to
shoot a feature film. "Search for the Gods,"
in the Taos area starting Monday (14), she
reported.
Mrs. Armstrong said that a period western,
"King of the Mountain." will roll in
Las Cruces November 4. It will be produced
by Robert Clark for United Artists.
Total budgets of the three features is
about $2,000,000.
Jerry Collins Appointed
AIP Denver Branch Chief
BEVERLY HILLS, CALIF—Leon P.
Blender, .American International's executive
vice-president in charge of sales and distribution,
announces that Jerry Collins has
been appointed manager of .MP's Denver
exchange, effective Monday (7).
Collins has been a salesman in the Los
Angeles American International exchange.
Preceding his .MP affiliations, he was in
Columbia Pictures' Denver branch office.
^eR0WNMANSHIP7SI
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BOXOFFICE :: October 7, 1974 W-1

Hollywood
GORDON STULBERG. president of 20th
Century-Fox. and Sid Sheinberg. president
of MCA. Inc.. have been elected chairman
and vice-chairman, respectively, of
Central Casting Corp. Marshall Wortmen,
vice-president of the Ass'n of Motion Picture
and Television Producers, has been reelected
vice-president of Central Casting.
John W. Findlater. MCA vice president
and president of MCA Disco-Vision, was a
panelist in the Video Expo V Show at the
Statler Hilton Hotel in New York Wednesday
and Thursday. (2, 3).
•
David Shire has been signed to compose
the music for "The Fortune." a Mike
Harry Novak is hosting a reception at his
house Sunday (20) for the benefit of the
New Life Auxiliary for Cerebral Palsy
•
Robert T. Howard, president of the NBC
network, will address the Newsmaker
Luncheon of the Hollywood Radio & Television
Society Tuesday (L"*) at the Beverly
Wiishire. Society president Paul J. Flaherty
announced that three USC students-^cott
Reneau, John M. Robinson and David Walstad—have
been named winners of International
Broadcasting Award fellowships.
John Williams has been set to compose
Happenings
and conduct the musical score for Irwin
Allen's production of "The Towering Inferno."
•
The celebrated work of the late George
Byron Sage, one of the film industry's most
gifted story analysts, who died last January,
has been donated to the American Film
Institute's Center for Advanced Studies. In
chronological order, the G. Byron Sage
Story Analyst Memorial Collection provides
an outstanding record of the range of literary
properties considered by 20th Century-Fox
over more than three decades of industry
history.
•
Wayang Kulit of the National Shadow
Theatre of Malaysia will perform at UCLA
Sunday (13).
•
Nichols film starring Warren Beatty, Stockard
Channing and Jack Nicholson.
•
Ann Miller. Margaret O'Brien, Russ COP Productions has been accepted into
Tamblyn and Johnny Weissmuller have gone membership in the AMPTP, executive vicepresident
Billy H. Hunt announced. Com-
to San Juan for the gala Latin-American
premiere of That's Entertainment!"
pany president is Frances Wolf Newman.
•
Bert Schniderman is secretary and treasurer
John Blowitz, director of worldwide publicity
and promotion for Columbia Pictures, AMPTP meetings by Christopher Newman.
and the company will be represented at
announced that Peter Silbermann has been
•
appointed assistant director of publicity
Mel Sawelson, executive vice-president of
•
CFI, announced the appointment of Burt
To celebrate publication of "The Blue Mills as laboratory superintendent.
Rose" and to honor its author, Gerda Klein,
•
Rock Hudson and Nancy Walker will
W-2
head the list of entertainers honoring Carol
Burnett in "A Salute to Carol Burnett"
Wednesday (30) at the Beverly Wiishire
Hotel for the benefit of the Hemophilia
Foundation of Southern California.
•
Recording industry veteran Alan Livingston
will produce the soundtrack album
for "The Trial of Billy Jack," the "Billy
Jack" sequel that will be released in over
1,000 theatres November 13.
•
Bernard Weitzman has been appointed to
the post of vice-president for the newly
created facilities rental division of Metro-
Goldwyn-Mayer. Weitzman, who has been
president of Cinemobile for the past two
years, said, "The MGM studio, with its
outstanding production and post-production
capabilities, together with one of the best
laboratories in the industry, offers tremendous
advantages to an independent producer."
•
ANTA-West announced through its players
unit chairman. Mike Road, the opening
of its fall '74 theatrical season of original
works. The first play. "Cabin 12 Is Now for
Rent," opens Tuesday (22) at St. Stephen's
Episcopalian Church in Hollywood. Maxinc
Thomas & Associates is doing publicity.
•
Merv Griffin will pay tribute to director
Robert Aldrich in a yO-minute airing in Los
Angeles and New York Wednesday (9), saluting
"The Longest Yard" director. Burt
Reynolds, Connie Stevens and Ernest Borgnine
will be on hand with film clips. Aldrich
is hard at work on his next film, "Home
Free." to star Burt Reynolds.
•
Judy Feiffer has been appointed director
of East Coast projects for Warner Bros., it
was announced by Frank Wells, president
of the company.
*
James A. Doolittic, general director of
the Greek Theatre Ass'n, announced that
Rannoch Productions. David Lonn. producer,
will present James Farentino starring in
"One Flew Over the Cuckoo's Nest" at the
Huntington Hartford, opening Friday (25)
alter two preview performances Wednesday
(23) and Thursday (24).
•
Roger Moore was in New York and Chicago
to continue nationwide promotion in
connection with his starring role in Allied
Artists' "Gold."
•
PhylHs Diller has just completed a oneminute
public service announcement in behalf
of the Los Angeles Public Library's
annual book sale, "Lalapalooza," Sunday
(27).
•
Scott Joplin meets John Philip Sousa
when UCLA presents a big concert by the
Southland Stingers and the San Fernando
County Sousa Band Sunday (20) in Pauley
Pavilion.
•
Peter Finch taped guest-star stints on the
Merv Griffin show and CBS' new Dinah
Shore show in connection with the release
of his new Warner Bros, film, "The Abdication."
•
Hispanovision Productions, a new company
formed to develop and produce Spanish
and international TV programs, has
opened offices at 705 North Windsor in
Hollywood, according to Armando del
Moral, president. First project is "Hispanovision
Presents."
•
Ken Armstrong's widely discussed film,
"Hong Kong." inaugurates this season's
Armchair Adventure Series at UCLA Friday
(18).
Actress-comedienne Vivian Bonnell has
signed with Abrams-Rubaloff & Associates
for commercial representation.
•
Producer Robert Radnitz has signed
Walter Nerndon as set decorator for "Birch
Interval."
BOXOFTICE :: October 7, 1974

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PAM GRIER as FOXY BROWN
3ISO starring PETER BROWN • TERRY CARTER
as Michael co-starrmg KATHRYN LODER
HARRY HOLCOMBE Produced by
Buzz Feitshans
•
Written and Directed by Jack Hill
Color by Movielab
an American international Picture mI
a Fred Weintraub-Paul Heller production
ISAACHAYESisTRUCKTURNER starring
YAPHET KOTTO also starring ALAN WEEKS
•
ANNAZETTE CHASE Screenplay by
Oscar Williams & Michael Allin Story by Jerry
Wilkes Produced by Fred Weintraub & Paul Heller
•
Color by Movielab
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an American International Picture 21
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'Sounder' Reissue Set-
TV Pad Is Negotiated
HOLLYWOOD—Two years after its re-
Radnitz/ Mattel's "Sounder," a winner
lease,
of four Oscar nominations and numerous
other awards, is due for a three-ply exposure
beginning with an October theatrical rerelease
by 20th Century-Fox, and going into
a 90-minute "Movie of the Week" and a
"Sounder" TV series for the 1975-76 season.
Twentieth Century-Fox plans an initial
rerelease in the St. Louis area this month
under special test conditions, followed by
mass bookings in top cities with heavy advertising
support, u la the company's recent
campaigns for "The Poseidon Adventure,"
"Butch Cassidy and the Sundance Kid" and
"M*A*S*H."
Radnitz just completed the sale of the
original feature to ABC-TV and made an
agreement for Radnitz/ Mattel to film a
"movie of the week" based on the "Sounder"
characters, with the new film to serve as
the showcase for a projected "Sounder"
series. Twentieth-Fox is not involved in the
TV plans.
Production began September 25 on Radnitz's
third feature in conjunction with Mattel,
"Birch Interval." Delbert Mann is directing
on location in Gettysburg, Pa., from
a novel and screenplay by Joannah Crawford.
Susan McClung, a 14-year-old from
San Francisco, recently was chosen from
850 young people vying for the juvenile
lead. Joining her are Eddie Albert and Anne
Revere, making her first starring appearance
since the McCarthy "witchhunt" days.
"Birch Interval" is the story of a young girl
growing up outside an Amish community
after World War II.
Jeffrey Sayre Is Slain;
Past President of SEG
HOLLYWOOD—Jeffrey Sayre of Los
Angeles, who was president of the Screen
Extras Guild from 1958 to 1960, was fatally
shot Wednesday night, September 25, in the
I'm Barbara
Hold Me!
THeMUGHTV
STGW^RDGSSeS
parking lot of a Hollywood restaurant by a
woman who followed him and his wife Lucille
out of the eatery in an apparent robbery
attempt, according to police. Sayre, 73, was
pronounced dead on arrival at Citizen's
Emergency Hospital.
The woman assailant, accompanied by a
male accomplice, apparently fled in a car
driven by a second man after the shooting.
Although no money was taken from
Sayre. investigating officers stated the
woman demanded his wallet. After Sayre
refused to comply with her request, she
lunged, a scuffle ensued and the woman
fired a single shot from a .38-caliber revolver.
NMFC Voies Larger
Advertising Budget
GLENWOOD, N.M.—The New Mexico
Film Commission, at its September meeting
in this southwestern community, voted to
triple the $6,000 advertising budget for the
1975-76 fiscal year to "push New Mexico
locations."
The board voted to raise the ad budget
to $18,000. with most of the money to be
spent in tradepaper ads selling the state's
variety of locations.
The proposed campaign is scheduled to be
outlined to the upcoming New Mexico legislature,
which must approve the commission's
appropriations.
Stanley B. Feuer Appointed
General Counsel for MGM
HOLLYWOOD—Stanley B. Feuer has
been appointed general counsel for Metro-
Goldwyn-Mayer, it was announced by
Frank E. Rosenfelt, MGM president and
chief operating officer. Feuer's legal responsibilities
will cover the overall corporate
activities of the company.
Karla Davidson, MGM associate general
counsel, will continue in that capacity with
primary responsibility for the company's
legal activities in the entertainment area,
including TV and theatrical production,
financing and distribution.
Prior to joining MGM, Feuer was vicepresident,
general counsel and secretary of
the GAF Corp. for three years. He is a
graduate of the Yale Law School, where he
received his L.L.B. degree. He also was
vice-president and general counsel for
Studebaker-Worthington.
Belair Drive-In Robbed
By an Armed Holdup Man
FONTANA, CALIF.—The Belair Drivein
lost an undetermined amount of money
a 10:30 p.m. holdup by an armed robber.
in
Theatre manager Shirley Heckman and
cashier Christine Dodd were in the boxoffice
when the gunman approached them,
demanding cash.
After securing boxoffice receipts, the gunman
fled on foot. Sheriff's deputies said
an investigation into the robbery was Continuing.
Bernard Weitzman V-P
Of New MGM Division
HOLLYWOOD— Bernard
Weitzman has
been appointed vice-president of the new-
^^^^
ly created facilities
^^^^^^^ I
JF^^W*
j
M i
' ^^ f^M
rental
Metro-Goldwyn-Mayer.
by
division
It was
Frank
of
announced
Rosen-
E.
.4 § telt, MGM president
^^^ I-^mL^; and chief operating
'
^^K officer. The new di-
iSr^^^H vision will encompass
^^^^^^1
^^^H A^^^l the
MGM the
studio
„ . .., for production and
.
Bernard Weitzman
po,t-production to independent
theatrical and television producers.
Weitzman, who has been president of
Cinemobile for the past two years, stated,
"The MGM studio with its outstanding
production and post-production capabilities
together with one of the best laboratories
in the industry, offers tremendous advantages
to an independent producer. The
filmmaker can actually complete an entire
film without leaving the MGM lot.
We invite all theatrical and television producers
to inspect our 25 stages, modern
sound equipment and the rest of our upto-date
facilities."
In his new position, Weitzman will work
closely with both Lindsley Parsons jr., vicepresident-operations
and Roger Mayer, general
manager of MGM and executive vicepresident
of MGM Laboratories.
Weitzman was vice-president at Desilu
for 14 years, and then vice-president in
charge of studio operations at Universal for
six years prior to joining Cinemobile. He
has a law degree from Southwestern, an
engineering degree from the University ol
Alabama and a masters degree from Southern
California, where he is now preparing
for his
doctorate.
MGM Toppers Go to London
For 'Entertainment!' Bow
HOLLYWOOD—MGM president Frank
E. Rosenfelt and Daniel Melnick, senior
vice-president and worldwide head of production,
led a contingent of celebrities to
London recently for the European premiere
of the hit musical compilation "That's Entertainment!",
a United Artists release of an
MGM presentation.
Among the personalities flying to England
were producer-director-writer Jack Haley
jr., his recent bride and a hostess of the
film, Liza Minnelli, and one of the film's
hosts. Gene Kelly.
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BOXOFFICE :: October 7, 1974

National^olitornio
I VISIT
'
Bevelite
1
"
'Turkish Delight' 460, T/ie Longest
Yard' 400 in Los Angeles Openings
LOS ANGELES—'The Longest Yard," a
^°ii*^; VriJ.''e*'N^se*'s !r7 .*^''"''".'''." '.^.'^.':
55
Paramount release, commanded 400 at the Hollywood Pussycat—Memories Within Miss Aggie
..... T~. . u (SR). 13th wk 200
boxottice m a close race with the Dutch los Feiiz—Jonus Film Festivoi ciossics 235
film. -Turkish Delight" which drew 460 at ^ew so
^l^^^^^^^^i^^^l,^^^,^^.^^ j^,,-
two theatres. Other films scoring well were ^^2n^,^^-,^„
„, ^,^^- ,, •
^-j ^-
-^^o
disaster epic Juggernaut with 325 and pi.tt —The Mod Adventures of 'Rabbi' Joeob
1
"Harry & Tonto" in its fifth week with
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Actor Barry Bostwick Set
In 'Rocky Horror Show'
HOLLYWOOD—Broadway's Barry Bostwick
has been set for the young male lead
in the movie version of the international
satirical rock musical hit. "The Rocky Horror
Show," it was announced by executive
producer Lou Adler. The film rolls in London
Wednesday (23) and will be released by
20th Century-Fox.
Bostwick plays Brad, an "innocent, straight
arrow" victim in a cast composed of American.
British and Australian performers with
both stage and film experience.
Tim Curry, star of the original London
and Los Angeles "Rocky" productions, repeats
his assignment in the film which
satirizes everything from Hollywood '40s
horror films to '50s beach party films to
today's sexual confusions and combinations.
Cementing the entire production is a contemporary
and evocative rock score.
"Rocky" went into rehearsal in London
Tuesday (1), directed by Jim Sharman, who
directed its
original workshop production at
the Upstairs Theatre at the Royal Court.
W-6
BOXOmCE :: October 7, 1974

GREEh HORNET
COnTnCT lorry Joachim
TEL [212] 724-7473
[212] 873-5874
48 West 69 St.
ileui Vork, n.V. 10023

LOS ANGELES
Jerry Gross, president of Cinemation Industries,
was in town from New York to
attend the American premiere of "Turkish
Delight" at the Regent in Westwood and
the Pacific Vine. Cinemation is the U.S.
distributor of the X-rated Dutch film.
Academy Award nominee for best foreignlanguage
film.
Iz Shapiro, booker and buyer at Exhibitor
Service, went on vacation to Canada to
visit relatives . . . Marilyn LaPan, booker
and secretary to Carl Smiley, celebrated her
birthday Thursday (3).
A Playboy production of an Arthur Hiller
film for 20th Century-Fox release, "The
Crazy World of Julius Vrooder," made its
local appearance Wednesday (2) in an exclusive
engagement at the National in Westwood.
The picture stars Timothy Bottoms in
a romantic comedy delving into the psyches
of men hurt by war.
Hollywood/ Los Angeles WOMPIs attending
the WOMPI International convention
at Charlotte, N.C.. included Evelyn Gordon,
president; Shirley Lutes, first vice-president;
Marjorie Karl, second vice-president; Susan
Gottleib, treasurer; Gail Lindsey, industry
service chairman, and historian June Rose
Marlow. whose name was placed in nomination
for WOMPI International president
. . . Over 350 cans of meats, fruit and
vegetables were collected by WOMPIs for
'THE SISTER-IN-LAW" loves
men, and here star Anne Saxon,
who plays the title role is surrounded
by men ot Crown International's
home office in Beverly
Hills. She is signing agreement
to make a personal appearance
tour for the movie's
promotion which will kick off ot
the NATO meeting in Atlonta
where the star will be introduced
to the ottending exhibitors.
Looking on from the left to
right ore Mark Tenser, president
of Crown, Syd Cassyd, BOXOF-
FICE West Coast editor and Joel
Ruben, co-producer, writer/director
of the film. "The Sisterin-Low"
is scheduled for Easter
releose.
the Green Oaks Ranch for Underprivileged
Children at the 20th Century-Fox lot alone,
with the goal of 1,000 cans. The collection
will be taken to the ranch early this month,
at which time members will be given a tour
of the facility at Vista.
AFI Selects Women
For Pilot Project
BEVERLY HILLS, CALIF. — Martin
Manulis, director of the American Film
Institute-West, announced that an advisory
committee has selected participants for the
AFI's new pilot project to help women become
feature-film and TV directors. Funded
by a special grant from the Rockefeller
Foundation, the Directing Workshop for
Women will be held at the AFTs Center
for Advanced Film Studies through June.
Those chosen for the pilot project are
actresses Ellen Burstyn, Academy Award
nominee; Lee Grant, Emmy Award winner
and Academy Award nominee; Margot Kidder;
Kathleen Nolan, Emmy Award winner
and first vice-president of the Screen
Actors Guild; Susan Oliver; Lily Tomlin,
and Nancy Walker.
Also chosen were writers Maya Angelou,
Joanna Lee, Emmy Award winner, and Gail
Parent; producers Julia Phillips, Academy
Award winner, Susan Martin, Giovaima
Nigro and Lynne Littman; directors Karen
Arthur and Juleen Compton; film editor
Miriam Rothman; script supervisor Marjorie
Mullen and Nessa Hyams, vice-president
Columbia Pictures.
Selection of those chosen for the project
was made by a committee of Joan Didion,
writer; Kitty Hawks, artists' representative
with IFA; Marcia Nasatir, vice-president,
motion picture development. United Artists,
and Barbara Schulz, artistic director. New
American Drama Project, KCET. Mrs.
Anna Bing Arnold and Mrs. Otis Chandler
have now joined the committee to make
recommendations on the future of the program.
Antonio Vellani, associate dean of the
Center for Advanced Film Studies, will be
workshop chairman. Jan Haag will head the
program with Nancy Peter as assistant.
Manulis will have responsibility for overall
supervision of the program. Edward Ashley
of the Screen Actors Guild will be casting
consultant for the project.
George Stevens jr., director and chief
executive officer of AFI, said of the program:
"It is gratifying to be able to offer
this opportunity to these distinguished
women in the film community. We bring
hope this workshop will develop the unique
talent that women can bring to directing and
that, as promising new directors, they will
receive equal opportunity for employment."
He also pointed out that, historically, this
is an important step forward for the AFI as
a
focal point for advanced film training for
professionals.
The AFI, in announcing the new project,
noted that those instrumental in getting it
under way included Dr. Mathilde Krim,
Eleanor Perry, writer-producer; Robert
Wise, president of the Directors Guild of
America: Dennis Weaver, president of the
Screen Actors Guild; George Seaton, director,
and Berle Adams, executive vicepresident
of Motown Industries.
The professional women participants each
will direct two projects during the year. Each
director will select her own material and
do her own casting.
HARTFORD—The city council has authorized
placing of a $3.32-million bond
issue, to cover proposed redevelopment of
the upper Albany Avenue area (to include
a cinema), on the November election
of
ballot.
The money would fund acquisition of
property, clearing and preparation of land
for private development in a three-block
tract bounded by Albany and Homestead
avenues, and Woodland and Milford streets.
Get ready for
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|
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Merchant
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When
Bette
Davis sits
for a portrait,
she doesn't
sit still.
MOTHGR
GODD/^M
SAN FRANCISCO
glaine Novak, United Artists 16mm sales
representative for nontheatrical accounts,
was out from New York to negotiate
with Western university bookers, including
Tom Luddy of the Pacific Film Archives at
UC-Berkeley and Rocky Barber of the
ASSU. Stanford.
Film Exchange Employees Local F-17.
lATSE. met Tuesday. September 24, with
Beatrice Lum of Warner Bros, presiding.
Discussion centered around the issue of
local versus international negotiations of
the forthcoming new contract.
BETTE DAVIS
374 pages, 1 29 photographs, 1 7 page Fihnography,
stage appearances and a 14 page index.
3 large printings
HAWTHORN BOOKS, INC.. N.Y. SI 2.95
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e are gracious: others causti
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Chicago Tribune
ly likeable book."-
Rex Reed, N.Y. Sunday News
"It is a treat. It is as if you were reading ahmit
Bette Davis, with her reading over your
and kibbitzing. and that's a nice thing to have.
Gene Shalit, NBC-TV
"What emerges from the interaction between
biographer and subject is a portrait of a gutsy
woman - who would rather fight film Goliaths
r.ifhpr than Hn q micoroKio r.;^t.,re, one who had
mii^
tolerance for dishonesty in films."
Kansas City Star
"It becomes a lively exercise, like a stronglinded
monarch making corrections in a court
biography."
Bob Thomas, Associated Press
"A big fact-packed biography. Miss Davis's
interpolated comments add depth and spice to the
narrative."
Publishers Weekly
"A sensible, readable, clear biography is
vided with icing to the cake."
Best Sellers Magj
"The
^ burnished steel of Miss Davis's character,
termination; in a word, her greatness, shm
)ut these pages, a truly fascinating book."
Steve Kohn, WHBI-New York
"Altogether, the book is a comprehensive package,
leaving no stone of Davis's career unturned,
and it would make a fine addition to anyone's film
'
"^^"^^^
Valley News Dispatch,
New Kensington, Pa.
WHITNEY STINE REPRESENTED BY
REECE HALSEY AGENCY - OL-22409
Universal's "Janis," a biographical documentary
of the late Janis Joplin, will have
its world premiere Friday (18) at the San
Francisco International Film Festival. The
Vogue Theatre will be the site of a national
tilt engagement opening Friday (25).
Andy Larsen has retired after 44 years as
a shipper for National Film Service. Henry
Pryzborowski will step into the head shipf)er
spot.
Paul Mazursky, producer, director and
co-scripter of 20th Century-Fox's "Harry &
Tonto."" spent a week in the Bay Area for
a round of TV, radio and press interviews,
including a
special screening and seminar at
the Pacific Film Archives prior to the film's
September 27 debut at the Stagedoor and
Plaza 2 . Artists' "Juggernaut"
also opened September 27, following a
saturation sneak program in 16 spots, including
the Empire, Royal, Serramonte 1
and Geneva Drive-In.
Four first-run entries started September
25: "The Longest Yard," at the Coronet;
"Macon County Line," at the El Rey, Golden
Gate 1, Plaza 1 and El Rancho Drive-In;
"The Mad Adventures of 'Rabbi' Jacob"
at the Ghirardelli Cinema, and "Phase IV"
at the Warfield, Spruce Drive-In, New Mission
and Fox Skyline.
The Gateway Cinema is featuring two
Jean Renoir antiwar classics, "Grand Illusion"
and "Rules of the Game."
The major studio sneak preview at the
Metro September 27 was Universal's "The
Front Page," starring Walter Matthau and
Jack Lemmon.
Jack Stone, sales manager at United
Artists Corp.. celebrated his Virgo birthday
and sixth year in the industry with a
Filmrow party at his Tiburon home Saturday
evening, September 21.
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BOXOFFICE :; October 7, 1974

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Western Theatrical Equipment Co.
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John P. Filbert Co., Inc.
1100 Flower Street (P.O. Box 5085
Glcndale, California 91201
Phone: (213) 247-6550
Peterson Theatre Supply
19 E. 2nd South iRoom 1001
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Phone: (801) 322-3685
Western Service & Supply, Inc.
2100 Stout Street
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Pacific Theatre Equipment Co.
142 Leavenworth Street
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S. F. Burns & Co., Inc.
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BOXOFHCE :: October 7. 1974
W-11

. . Jim
—
H
—
SALT LAKE CITY
J^on Ingbrefsen was promoted to branch
manager at American International
Pictures here . Demordaunt. manager
of the Holiday and Romance theatres
in Rexburg. Ida., was in town on business.
Tom Casper, manager of Mark Cinema
1 and 2 in Bountiful, is in Europe for special
schooling and will return in approximately
three months.
Carl Handsaker, sales representative for
Universal Pictures, and his wife just returned
from a vacation trip to the East
Coast. They visited their son Dean, who
lives in Alexandria. Va.. and visited various
places of interest.
Fred Palosky jr. and Allen Burgess are
new members of Ambassador Releasing's
distribution staff.
Roy Roper of Interstate Amusement Co..
who headquarters in Twin Falls. Ida., was
in town on business.
Cinema Has Status As Art
Form, Says Movie Critic
DENVER—The relationship between film
and literature was explored in a recent
lengthy article by William Gallo in the
SOUND PROJECTION
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A PRACTICAL GUIDE TO BETTER SOUND
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Rocky Mountain News. Headlined "Novels
Lawsuit Against
and Film: No
3 Adult
Battle but a Bargain," the
item said in part;
Houses Won by Tucson
The students of the '60s were not the TUCSON, ARIZ.—Following three years
first .American generation to regard the of concentrated effort, the city of Tucson
movies as an art and an entertainment has won its lawsuits against three adult
equal to painting or literature or music. Bit! movie theatres, banning the sale of alleged
even today, the old stigma lingers in some pornographic magazines. The three houses
quarters which says that film is child's are Wee Flicks Theatre. Miracle Mile
play, drivel for the uneducated masses. The Movies and Nik's Flicks. Two other suits
outcry is loudest when Hollywood or the had been won by the city by default
Europeans dare to tamper with the Almighty
Novel— reducing it, bowdlerizing because it had closed. Since the magazines
against Eros Theatre & Adult Bookstore
I!, taming it for the great unwashed out concerned in the current ruling were one
there chomping on their popcorn.
of a kind, no copies were available for
"But sale.
the strange love-hate affair between
literature and the movies has been far more Besides banning the magazines, visiting
Judge Ruskin Lines of Graham County
al.^o levied $500 judgments against each
operator for legal and other city costs, plus
Baz:n wrote of genuine
the sum fidelity in film
of $3 damages.
adaptation: The more important and decisive
the literary qualities of the work,
The three-year time elapse was occasioned
by Herbert E. Williams, city attorney in
the more the adaptation disturbs its equilibrium,
the more it needs a creative County on the grounds taleni
1971, seeking a trial judge outside Pima
that he "could not
to reconstruct it on a new equilibrium,
get a
not
conviction locally because of the political
indeed identical with, but the equivalent
climate in Tucson." In November
of the old one.' In other words, the
1973, Judge Lines heard the case and
spirit
and essence of a novel must be translated
granted the city's motion that "summary
to the screen in cinematic terms. The
judgment be issued
failures
to avert a costly trial
to do so sometimes have been
by jury." The motion was
excruciating
..
ordered prepared
and filed August 22.
.
"As the intelligence and the language of
film continue to develop (and they develop 'Cheerleaders' Gross High
at a staggering rate, notably in our own
In 38 L.A. Area Runs
U.S.), a fine and fruitful reciprocal bargain
goes on. Literary adaptations on LOS ANGELES —
the
Centaur Releasing
Corp.'s
screen, just because
"The Swinging Cheerleaders," in a
they are presented in
38-theatre
a 'mass" medium,
break in the Los Angeles territory,
averaged the highest
increase the public awareness
of
grosses in the
and interest in literature. Walk into
city
a bookstore and ponder
and surrounding areas on a combination
the tables piled
with
break during the last
fresh copies of 'The Great
week of September.
Playing in several Pacific drive-ins, the
Gatsby."
"On the other hand, film has learned to
picture averaged $5,389. as opposed to
respect the novel, to render it faithfully
$3,593 for one film and $2,291 for another,
through its own aesthetic maturity. That
both on showcase the same week, according
maturity has come, no doubt, partly through
to Centaur Releasing.
ihs influence of literature— its structures
Bringing in $118,414 in five days, "The
and depths of experience and its stylistic
Swinging Cheerleaders" is still going strong
possibilities. Literary films have prepared
across the country and is due for saturation
the way for other films of quality, including
those made from original screenplays.
shortly in Charlotte, N.C., and New York.
Large drive-ins reported average grosses
"Writers also have been influenced by such as $8,333 in Santa Ana, Calif.; $7,040
the movies—cinematic techniques of montage,
point of view and manipulations of Calif.: $5,730 in Pomona, Calif.; $6,753 in
in Long Beach. Calif.: $8,636 in Van Nuys.
lime and space have given the novelist new Whittier, Calif., and $6,372 in Culver City,
tools. The most adamant theoreticians on Calif.
this point maintain that the film actually Due for independent production for Cenhas
saved the novel from extinction.
1 uir Releasing is another Jack Hill film
"As for the future of film itself and ils entitled "The Jezebels," due to start shooting
Monday (7).
relationship with literature, what Bazin
wrote almost 20 years ago is still true: 'The
time of resurgence of a cinema newly independent
of novel and theatre will return. Bu. .'\rtists include six productions currently be-
Films to be released through United
it may then be because novels will be written fore the cameras and two more scheduled
directly onto film. As it awaits the dialectic to begin shortly.
of the history of art which will restore it to
this desirable and hypothetical autonomy,
the cinema draws into itself the formidable
resources of elaborated subjects amassed
For Prompt Personal Attention
around it by neighboring arts during the Equipment, Supplies or Service
course of the centuries. It will make them PETERSON THEATRE SUPPLY
its own because it has need of them and wc
19 E. 2nd South
experience the desire to rediscover them
Salt Lake City, Utah 841
by way of the cinema.' "' (801) 322-3685
complicated than that, far more fragile, too.
than the old lobby quip: "I liked the book
batter." The legendary French critic Andre
BOXOFFICE :: October 7, 1974

. . . We
Kerasotes Operating
Total of 114 Screens
SPRINGFIHl.D. ILL.—Kerasotes Lhe.itres,
locally based circuit, announced the
acquisition of four theatres in Missouri
effective Tuesday (1). Included in the
transaction were: Corral Drive-In, Farmington,
and Roseland, Flat River, both acquired
from Edwards & Plumlee Co.. and
the Palace and Tonimie's Drive-In, Kennett,
purchased from Jimmy Singleton.
The Varsity at Carbondale. III., has been
converted into a twin unit, making a circuit
total of 114 screens as of this date. Six
additional screen units are under construction
in other Illinois towns.
Extensive remodeling, seat updating and
projection automation are planned for the
Missouri acquisitions, according to George
Kerasotes, circuit president. The management
of the newly acquired facilities will
be under the direction of district supervisor
Sam Sheridan, Poplar Bluff, Mo.
AIP's Features Inundate
Screens in Chicagoland
CHICAGO—American International Pictures
features in late September virtually
"took over Chicago." "Savage Sisters" bowed
at the State Lake in the Loop, while
"Macon County Line" was the attraction in
110 hardtops and drive-ins in the Greater
Chicago area.
"Truck Turner" and "Foxy Brown"
opened as a combo at the Chicago Tlieatre
Friday, September 27, with "Super Stooges
vs. the Wonder Women" also starting its
first local unspooling at the United Artists,
a Loop theatre.
Various other recent AIP releases also
were being shown here in scattered situations
and the rerelease of "Dillinger" soon
will return to this city where the famed
gangster met his
death.
$68 Cash Taken in Early
Evening Ozoner Break-In
SHHBYVILLH. ILL.—The bo.xoffice at
the Kay Drive-In. located east of this town,
was broken into on a recent Saturday evening
and $68 taken from the cash drawer.
The thift was believed to have occurred
between 6:15 and 6:20 p.m.
A hasp holding a padlock had been pried
from the door of the concessions building.
Clark Theatre Cast in Many Curious
Roles in Chicago Social Patterns
CHICAGO—Bruce Trinz,
former operator
of the Clark Theatre, Madison and
Clark streets, recently recorded some of his
recollections in a Chicago Tribune Magazine
article headlined "Hark! Hark! Remember
the Clark?" The story, in part, follows:
"As I walked into the Loop from the
Northwestern station with a group of fellow
commuters one morning, a man I had not
met before asked me what I did. 'Don't
you know?" said another man. 'Bruce runs
the Clark Theatre.' 'The Clark Theatre!'
exclaimed the newcomer. 'Isn't that where
all the bums go to sleep it off?" I pointed
a finger at him in mock admonition and
said, "Don't ever let me catch you!' 'Well,'
he replied indignantly, 'you don't have to
get so hostile about it.'
"The Clark was, in many ways, a unique
establishment. Open from early morning
until late at night, it was a business, yet an
institution; a mecca for film buffs, a homeaway-from-home
for the 'loners'
of the city,
a way-station for salesmen between calls or
weary women taking a shopping break, a
hideaway for office workers 'getting away
from it air and a central retreat for the
'night people.' Here rich and poor, young
and old, erudite and uneducated shared the
common experience of the cinema.
"I was a third-generation member of a
show business family. My grandfather went
up to Milwaukee to open his first nickelodeon
because Chicago was overrun with
them (there were seven here!) Satchel Paige,
the eminent contemporary philosopher, has
warned us not to look back 'somethin' might
be gaining on you.' But I usually remember
my 25 years at the Clark as I do my experiences
in the military—with a sort of
nostalgic amusement that forgives the
Catch-22" aspects of both.
"When I returned after World War II to
the Clark, where I had worked during high
school and college vacations, the movie business
was in the midst of a 'golden age.' We
used to joke about opening the doors for the
day and jumping aside to avoid being trampled.
Clark and Madison was one of the
busiest corners in Chicago, especially at
night. The reformers had not yet closed in
experimented with a later and later
'last complete show' and more frequent
changes of program, finally arriving at the
format that was to become the theatre's
hallmark: Doors Open 7:30 a.m.: Last
Complete Show 4 a.m.; Double Feature
Program Daily." Business boomed but that
particular bubble was about to burst.
"In the late '40s, the 'one-eyed monster'
began to appear and it became fashionable
to brag about how long it had been since
you had gone to the movies ... So we were
forced to reassess our position as independent
exhibitors. We lacked the financial
strength to compete with the big circuits for
first-run films. Our location was good but
not as good as one in the Randolph and
State 'Rialto.' So flexibility and ingenuity
became more important than ever. For many
years the Clark had been an 'action house,'
showing mostly western, gangster, war and
adventure films—an area that now was
being taken over by TV.
"Our first, tentative response was the
launching of the Sunday Film Guild, presenting
two films each Sunday that we normally
would not have shown. We felt that
this kind of double feature would attract
a new audience. We also believed that we
would attract more women, a presumption
that Women's Lib undoubtedly would have
contested quite hotly had the movement
been under way.
"Although we did start to attract a new
kind of audience—including women—stereotyping
groups and classes in one's thinking
can lead to embarrassing misconceptions.
One day a little white-haired grandmotherly
Woman approached me in the lobby
and asked why we didn't have more
'lovely shows' like the one she had seen a
couple of weeks before. She was unable to
recall the names of the films, so I picked
up one of our monthly programs and handed
it to her. 'Here it is,' she said triumphantly.
'Such a lovely show.' She was pointing
to a double-feature listing of 'Vice
Squad' and "Inside the Mafia.'
"The success of the Sunday Film Guild
encouraged us to present our first film festival,
an eight-day program including films
of social significance— "The Red Badge of
Courage,' The Oxbow Incident' and 'The
.Asphalt Jungle.' From this humble begin-
(Continued on page C-6)

. .
CHICAGO
paramount Pictures staffers have a lot of
new product to work with during the
upcoming months and the early arrivals give
foundation for optimism. "The Dove,"
which opened on a saturation basis, is a top
grosser. The indications are that "The
Gambler" and "The Longest Yard" will
score and exhibitors are waiting for word
on release dates for "Murder on the Orient
Express," based on an Agatha Christie
I'm Jane
Caress Me!
THcMUGHTY
STew^RDesses
novel: •Day of the Locust." and "The Klansman."
Jack Botaro, office manager and head
booker for Universal Pictures, has been
vacationing in Las Vegas.
The Milford Theatre has arranged for the
first American showing of "Hubai," a Polish
movie which was on the preferred list during
the Film Center Festival at the Art
Institute. Opening date is Friday (II).
Harry Goodman of Apache Films was
compelled to close his Rialto Theatre in
Racine, Wis., because the city refused to
issue a license for continued operation. In
June 1974. the Racine City Council placed
a moratorium on all amusement activities in
the downtown area for a period of two
years. Until a renewal plan is set up. it is
understood no permits will be granted.
Goodman said he does not feel up to a legal
battle which would involve a great deal of
time and expense. Goodman, meanwhile.
^is^m^mi
lP/."-I3V/'-14"
16".|6'/>"p—
$41.00
$67.00
continues to operate his Lido Theatre .
Apache Film Co. has completed negotiations
with Plitt Theatres for the first showing of
"Flesh Gordon" at the Michael Todd Theatre
in the Loop. The film is a spoof on the
Flash Gordon comic strip. It has been playing
the Plaza as well as two other New
York City theatres with substantial grosses.
Virgil Jones, division manager for JMG
Film Co., has been traveling the entire Midwest
territory in connection with openings of
"Swinging Cheerleaders" and "Candy Stripe
Nurses." He has had to hit home base to
start a campaign for "When Women Lost
Their Tails." This comedy science-fiction
story is based on prehistoric days and is a
sequel to "When Women Had Tails," a recent
big grosser.
Gloria Fennessy, Milwaukee booker for
Universal Pictures, was welcomed back to
work, now that her son Christopher is on
his way to needing less of her personal attention
. . . Louise Copstick of Universal will
be absent for a time because of the arrival
of a daughter, Alana. Nancy Rohl is taking
over her duties meanwhile.
Charles Teitel is expressing appreciation
for the TV set and clock radio he won at
the
recent Variety Club golf outing.
According to reports, Columbia Pictures'
50th anniversary film retrospective was to
run from 12:01 a.m. Sunday (6) through
(Continued on page C-4)
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C-2 BOXOFFICE :: October 7, 1974

THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
IS FOXY
She's the meanest
chick in town!
He's a skip tracer
the last of the
bounty hunters.
Now they're together for the first time on one big show!
PAM GRIER as FOXY BROWN
also starring PETER BROWN • TERRY CARTER
•
as Michael co-starring KATHRYN LODER
HARRY HOLCOMBE Produced by
Buzz Feitstians
•
Written and Directed by Jack Hill
Color by Movielab
an American International Picture tn
a Fred Welntraub-Paul Heller production
ISAACHAYESisTRUCKTURNER starring
YAPHET KOTTO also starring ALAN WEEKS
•
ANNAZETTE CHASE Screenplay by
Oscar Williams & Michael Allin Story by Jerry
Wilkes Produced by Fred Weintraub & Paul Heller
•
•
Color by Movielab Directed by Jonathan Kaplan
an American International Picture j|.
CHICAGO
Vic •rnit«4n
)2 W««
Sult> 7)« 720
CUcavo, lllliH>4t tOUn
T.I..I 111-4711
INDIANATOLH
41 1 llllnett BIdf
KANSAS CITT
John Wongberg
1701 Wyofidott* St.
LOUIS"
"X

.
CHICAGO
(Continued from page C-2)
8:15 p.m. at the Carnegie Theatre. Included
in the ten films to be involved were "From
Here to Eternity." "On the Waterfront,"
"Funny Girl" "Dr. Strangelove" and "It
Happened One Night." All reportedly were
to be shown free to the public. "The Odessa
File" also was to be shown but this was an
invitation-only preview.
The Playboy Theatre staged an invitational
screening of "The Seduction of Mimi."
Mimi plays the role of a metal worker who
becomes involved with "the mafia, politics,
sex and bigamy."
Condolences to Mercedes Pierce of National
Screen Service on the death of her
sister.
It is noted that Joe Beulner of the H&E
Balaban organization not only helped close
the trout streams in northern Michigan but
he has frozen enough fish (which he caught)
to last until the spring season opens.
We extend best wishes for good health to
John Bischof of the Kohlberg organization.
He has returned to work following illness.
When the Biograph Theatre reopens for
business in late October or early November,
CANDY-POPCORN
SEASONING—BOXES—BAGS
For Theatres and Drive-ins
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KAYLINE
CANDY COMPANY
Allied Theatres Film Buying & Booking,
headed by Aaron Schlesman, will do the
booking.
Under date of September 25, the Tribune
carried some photos of an abandoned outdoor
theatre titled "The Last Picture Show."
Comment accompanying the photo stated:
"The drive-in is becoming a slowly disappearing
symbol of Americana as a result of
rising maintenance costs and mushrooming
shopping center theatres. The North Avenue
Outdoor Theatre, 2001 North Fifth Ave.,
River Grove, is one such remnant, lying in
state while it awaits its burial by bulldozers.
Looking at the blank screen, you can almost
see the picture emerging into a finer focus
as the sky dims. Now. empty speaker stands
change roles and become grave markers for
cartoons of dancing popcorn boxes, a snuggling
date and all other memories of the life
and times of the drive-in."
Brotman & Sherman Is
Reopening Hyde Park
CHICAGO— Brotman & Sherman will
reopen the Hyde Park Theatre Friday (25).
it was announced by Oscar Brotman. The
inaugural attraction will be "Lacombe,
Lucien," a French film by Louis Malle. This
picture was featured at the New York Film
Festival and the New Yorker review rated
it as "one of the best."
As has been indicated in the past, sometimes
patron choices differ according to
geographical areas. It should be noted that
the Hyde Park is located in the Chicago
University area and it can be expected that
the students will welcome the theatre's reopening
and the film "Lacombe, Lucien."
Theatre Grosses Reflect
Changing Loop Audiences
CHICAGO—Gross reports here traditionally
have been based on Loop and neai
\AKIM\ lOURNEY—Over 110
players participated in the second annual
Variety Club Tent 26-Irv Kupcinet
Open at Chicago. The event will net
nearly $15,000 for Variety Club children's
charities. Shown with Kupcinet
(far right) are, left to right, Erwin Weiner,
Al Rosenstein, former basketball
star Johnny Kerry and Bernard Siegal.
north theatre receipts. However, as new
theatres spring up in the suburbs and mushrooming
shopping centers, the gauging of
movie house percentages no longer can be
confined to the Loop area.
Many new films introduced in these more
recent additions produce healthy business
and often a motion picture which is soft
at a Loop boxoffice may rack up substantial
grosses in an outlying run. This
variance can be attributed to changing audiences
in the Loop.
An example is "Death Wish," which did
not measure up fully to expectations in its
initial showing in the Loop. In its outlying
run. this movie is one of the leaders in
the current program lineup.
Another example of big volume is "Macon
County Line," which opened multiple outlying
after it was launched with a heavy
TV campaign. It received strong audience
acceptance. Warner Bros.' "Summer of '42"
came back on the heels of a hefty TV campaign
and this film also was big boxoffice
in the neighborhoods recently.
Throughout the past months, there has
been proof that what does not have a big
appeal for present-day Loop patrons can
turn out to be a top attraction for suburban
and out-of-the-Loop moviegoers.
Start BOXOFFICE coming
D 1 year for $10 D 2 years for $17 (Save $3)
D PAYMENT ENCLOSED Q SEND INVOICE
.
HARTFORD—Two Perakos situations,
the Mall Cinema, Bloomfield, and Cinema
I, East Hartford, and the Paris cinemas I-II
(Esquire Theatres of America) Wethersfield,
joined the roster of area theatres charging
99 cents for adult admission for all seats at
all
times.
These rotes for U.S., Canada, Pan-American only. Other countries: $15 a year.
THEATRE
STREET ADDRESS
TOWN STATE ZIP NO
HAME
POSITION
BOXOFFICE-THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd., Kansas City, Mo. 64124
C-4
BOXOFFICE :: October 7, 1974

BRUCE LEE
AS KI1T0
GREEN HORNET
COnTnCT Larrv Joachim
TEL. [212] 724-7473
[212] 873-5874
48 Ulest 69 St.
neui Vorh, n.V. 10023

. . Shortly
Clark Theatre Cast in Many Curious
Roles in Chicago Social Patterns
(Continued from page C-1)
ning, the festival came to be a summer-long
four-month reprise of the great past and
contemporary classics—an annual 'happening'
that ranked among the important cultural
and entertainment events of Chicago.
"In spite of the increasing attractiveness
of our programs, however, many women
hesitated to go to a downtown theatre alone.
So we decided to reserve half of the mezzanine
for women only . after,
a very attractive woman entered the theatre
and walked past the mezzanine stairway.
Wouldn't you like to sit in our special
ladies" section?" I asked her. She smiled and
said. 'No thanks. I'd rather be bothered.'
"We planned several 'ladies' days" and
scheduled films we thought would appeal
to women. Eventually, we designated every
Wednesday and Friday as the days with reduced
admission.
"To build up our late-night business, we
started advertising on an all-night radio
station after the midnight newscast. I suggested
a catchline to open our one-minute
spot. The head of our agency objected that
How long does it take to receive parts
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Receive the quickest way possible, at the
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orders shipped within eight working hours
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ABBOTT THEATRE EQUIPMENT SUPPLY
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(815) 427-7573, 74, 75
We stock a complete line of projection
equipment, parts, carbons, electrical
lamps, janitor supplies,, miscellaneous
stock for boxoffice and theatre.
We maintain a repair shop in our store
for fast, convenient
it was "just too corny' but we insisted and
our commercial began with "Hark! Hark!
The Clark!' This was followed by a limerick
about the late show, concluding with the
names and casts of the films playing that
evening and a teaser about the following
day's program. After a few weeks, people
began shouting 'Hark! Hark! The Clark!'
to the cashier as they walked in front of
the
theatre.
"In any business dealing with the public,
one is bound to run into eccentrics, oddballs
and situations reminiscent of the Marx
brothers. On one of the slow nights when
the balcony was supposed to be closed, our
projectionist called the manager on the intercom
to .say that there were strange noises
coming from in front of his booth. The
manager and a policeman who happened
to be in front of the theatre found a couple
on the floor of the balcony locked in an
X-rated embrace. The policeman questioned
them and learned that they had just met in
a bar. 'Look here, young lady,' he said to
the girl, 'if you can't entertain at home, why
don't you go to a hotel?" Now. you look
out and swiveling around as it peoplewatched.
'Tell her to pick up her pigeons after
she sees the show,' I said. A couple of
weeks later, he called me and said, with
tears in his voice, 'She's at it again.' 'Who's
at what again?' 'The Pigeon Lady. She's
got another one with her.' 'Okay,' I said,
check it.' 'Check it?' "Yes—^punch a couple
of holes in a box, put the pigeon inside and
check it.'
"After I hung up, I thought to myself:
'Hey, there ought to be a story in this.' I
got hold of a bird cage, asked her to come
in with a pigeon the next day and alerted
the newspapers. One of them sent a reporter
and a photographer and ran a front-page
picture story about the 'checked' pigeon."
Teitel Film Enters 61st
Year in Distribution
CHICAGO—Teitel Film Corp. is starting
its 61st year as an independent distributor.
In 1949 Teitel handled one of the first Ingmar
Bergman films to be distributed in this
area, "Wild Strawberries." Now Teitel has
been assigned to handle Bergman's newest
film, "Scenes From a Marriage."
Teitel said be is finding that there is renewed
interest in the "imported" film and
he has noted this is especially true in the
case of major distributors who are making
a concerted effort in behalf of movies in
this
category.
Continuing with his belief that kung fu
films are still favored by a good segment of
the moviegoing public. Teitel is handling
some of the more recent movies of this type,
including one in 3-D. a new venture in kung
fu production.
As has been Teitel's policy for some time,
he varies his distribution pace. Bookings
of the Russian Ballet Festival in Minneapolis,
Madison, Milwaukee and Chicago have
met with success. Still another change of
pace involves "Ladies & Gentlemen, the
Rolling Stones," which has been a glamorous
newcomer in the past weeks.
Lew Mishkin spent a few days here with
Charles Teitel and Haywood Mitchusson
here officer,' she replied indignantly. 'Just in laying the groundwork for "Hot Times,"
what kind of a girl do you think I am?' which is described as a takeoff on "American
"An elderly ex-school teacher used to
Graffiti." Also, there will be a Loop
come into the theatre every day before opening shortly of "The Family," co-starring
making her rounds to feed Loop pigeons.
She once told me that she had a hundred Telly Savalas and Charles Bronson.
And, always interested in educational-type
of them in her apartment. Early on a weekday
films, Teitel is lending assistance in the production
morning, the manager called to tell me
was of "The Halfway House,"" which is
about that she sitting in the auditorium with a story people being prepared for a
return to society after spending time in men-
a pigeon inside her blouse, its head sticking
tal
institutions.
Chicago Firm Produces
African Adventure Film
CHICAGO—Taber, Higley & Associates,
of which Don Higley is president, has produced
an African adventure film. The
movie is now in the final cutting stages.
This local producing company is handling
distribution of its own product.
October Unveiling Planned
EVANSVILLE, IND.—The Joe Koewler-
Paul Stieler-owned triplex now under construction
at Hebron and Powell is slated to
open late this month. Seating capacities of
the auditoriums are 400, 325 and 250.
Get ready for
CR0WNMANSHIP75[
^^ CROWN INTERNATIONAL PICTURES Beverly
Hills, Calif.
C-6 BOXOFFICE :: October 7. 1974

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Complete UL listing: projector mechanisms,
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motor drives— all Century components, individually,
or collectively when installed as a complete projector
and sound system.
No other projection and sound
foreign or domestic,
has this complete system listing
by Underwriters'.
L
For you, as a theatre owner, this
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all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equiprhent,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
I, In achieving this Underwriters' listing,
Century fulfills in still another way
I its continuing commitment to provide
f the very best in projection and
sound equipment.
This UL listing is meaningful— it
warrants your attention.
CENTURY
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CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
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Abbott Theatre Equipment Co.,

Gather Moss."
ST. LOUIS
In cooperation with KSHE
Radio, the Varsity is featuring midnight
shows Fridays and Saturdays. Recently presented
£|d>vard B. Arthur, president of Arthur price of $1.50 for adults and
was
75 "An
cents
Evening
for
With Charlie
Theatres, is in total agreement with children. In Arthur's
Chaplin,
words, "It is up
W. C. Fields
to us
and the Three
producer-director Gil Gates in regard to the to kill the inflation Stooges."
bug since the government
apparently isn't able to handle it." If
opinion that the public is staying away from
the movies
"Juggernaut" is
because of
current at
the
the
"outrageous
Crest
this experiment
wood.
proves successful, more Village,
ticket prices." He Manchester
has done
and
something
Stadium 1 . . .
about houses will be added to the list, including "California
the situation
Split"
in his own opened
houses. September
Believing those in new 27 to
shopping centers.
outstanding
that the public
business in
is entitled
15
to
theatres . . .
the best entertainment
at the lowest Kicking
"Together
possible
off the
prices.
October Brothers"
schedule opened the Wednesday
same date at
Arthur has redesignated 12 of the (2) at
the the
circuit's
Maryland
Fox Theatre, Plaza
with Screening
St. Louisan Lincoln
theatres as "Cinemas 150." Room
Located
were the
Kilpatrick,
in
Tracy-Hepburn who portrays the
features
psychotic killer
thriving shopping areas and
"Adam's
showing
Rib" and
top
"Pat &
m the film,
Mike."
onstage that
Now
night
open
. . . United
pictures, these theatres have
only
an Wednesday Artists'
admission
through Sundav.
"Man of the East" begins future
a saturation
bookings include booking
Astaire at
and Rogers
30 theatres Wednesday starrers
Wednesday (9) through Sunday (13);
(9).
Busby
UULSLSLSLajL
Berkeley's "Gold Diggers of 1937'' Philadelphia
SLSLSLSiSJUULi
SAG Members
and "Million Dollar
Gold Mermaid"
Medal Wednesday
Coffee Vender
Plan to Promote
(16) through Sunday
Filming
(20). and Bette Davis'
"Dark Victory" and -Now
PHILADELPHIA— While
Voyager"
the major film
Piping
^^_
Hot!
Wednesday companies
(23) through
and various
Sunday independents sometimes
have used Philadelphia as a setting for
(27).
COFFEE
Appealing to the collegiate audience in
features, a move has been started among
the suburban area, the Fine Arts is featuring
-Hot Times" plus "The Rolling the
Screen Actors Guild members to promote
TEA
Stones
city as a film industry center. With more
than 1,000 localities holding HOT CHOCOLATE
SAG cards,
they are organizing to pressure city hall to
or
* * SINCE 1924 * *
promote Philadelphia for movie production
as had been done with great success Merchant by city
Christmas
SOUP
Trailers
officials in
FAST
New York.
SERVICE—HIGH QUALITY
Heading the local group is Denise Brunetto,
C. R.
^ FRANK POPCORN &
Color—Tint—B&W.
SUPPLY CO.
who played a bridesmaid in "The
32219 Delmar St. Louis, Mo. 63103
Godfather."
PARROT FILMS,
o) (314) 436-7700
INCT
P.O. BOX 541 DES MOINES, IOWA 50302
• •
PHONEL515) 288-1122 Marion L. Plessner Named
Vice-President of Bank
ST. LOUIS— Marion L. Plessner, known
to his many friends in the industry
y^onaratuiati
on^ratulations to
Bank. as director of corporate
services at the bank since its openin?
in mid-May.
WEHRENBERG Circuit of Theatres
The institution is a member of Mark
Twain Bancshares, Inc., St. Louis-based
on the twlnnlna of the
Frank Henson Services
ST.
NORTH DRIVE-IN
LOUIS— Funeral services were held
at Little Rock. Ark., for Frank Henson.
who managed the Orpheum and State theatres
in the
St. Loews circuit
Louis^
here
Mo.
from 1952 to
1958. Henson, 66, retired after 46 years with
Loews and had been living with his wife
Peggy in New Orleans, La." He also is survived
by a sister. Mrs.
WAHK YOU
Thelma Dill,
from MAJOR
New
SUPPLIER
Orleans.
RINGOLD
ATTENTION: ST. LOUIS
TERRITORY EXHIBITORS
CINEMA EQUIPMENT CORP.
\Ci6f^

48lh TOI Conclave
Nov. 12-13 in Indy
INDIANAPOLIS—The 4Sth ;mnual convention
of the Theatre Owners of Indiana
is scheduled to be held November 12-13 at
the Sheraton Motor Inn, 7701 East 42nd
St. A noon luncheon Tuesday, November
12, will kick off the confab, which will close
with the screening of product reels Wednesday
afternoon at approximately 4:30 p.m.
Two business sessions will be held, as well
as an evening of entertainment, product
screenings, two luncheons, a banquet and
three cocktail hours. Registration for the
entire conclave is $30 and tickets for individual
events are available. Indiana nonmembers
of TOI are invited to attend the
get-together.
,'\ block of rooms has been reserved at
the Sheraton Motor Inn at special convention
rates—$14.50 single or $19.50 double
(convention attendance must be indicated on
reservation cards or letters to the mote! to
obtain these rates).
Further information on the 48th annual
TOI powow can be obtained by contacting
the exhibitor organization's business office:
Theatre Owners of Indiana, 646 Illinois
Bldg., Indianapolis, Ind. 46204, phone number
(317) 634-1130.
Airer Patron Files Suit;
Film 'Not Scary Enough'
BRIGHTON, ILL.— Randy .Seeger of
this town has filed suit against Bloomer
Enterprises of Belleville, III, charging that
the show he saw at the circuit's Starlight
Drive-In near Alton, III., "just wasn't scary
enough." Seeger said the ad for the program,
which included the film "Teenage
Psycho Meets Bloody Mary," promised
"monsters crashing out of the screen, going
into the audience and grabbing girls."
Seeger and his wife state they stayed for
practices."
Councilman Wants Boycott
To Stop 'Deep Throat'
TORRINGTON, CONN.—City
the entire program (four motion pictures)
and "not even one live person came out
and said boo."
The suit asks $100 actual damages and
$1,000 punitive damage, charging "deceptive
councilman
Francis Buzinski has suggested a boycott
of the Torrington Shopping Parkade as
a way to end showings of X-rated "Deep
Throat" in the Toney Reynaud-operated
Parkade Cinema.
"Since the law has been changed," Buzinski
remarked, "there's nothing I can do
about it."
Men Theatregoers Outnumber Women,
According to
MILWAUKEE—According to the "Wisconsin
Poll" conducted during August by
WITI-TV, Channel 6 news men see more
theatrical movies than women, young moviegoers
arc least concerned about se.x and
violence on the screen, most people think
there's a shortage of family-type motion
pictures in movie houses and advertising is
the most-often-used aid in selecting a film
for viewing at a theatre. The poll was directed
by Barry Judge of Channel 6 and it
involved 500 Wisconsin residents.
The following questions and answers resulted:
J. How many theatrical movies have you
seen in
the past year?
A. Three or less movies, 56 per cent;
four to six movies, 21 per cent; more than
15 movies, 12 per cent, and "other," 21 per
cent (the survey showed that persons in
their 20s frequent movie theatres more
often than any other age group).
Q. How would you rate the overall quality
of today's theatrical motion pictures?
A. E.\cellent or good, 39 per cent; poor
to very poor, 39 per cent, and no opinion,
19 per cent.
Q. WTiat guide do you use in selecting
your motion picture entertainment in theatres?
A. Advertising, 27 percent; friends' opinions,
20 per cent; movie ratings, 14 per
cent; no opinion, 17 per cent, and "other,"
20 per cent.
in
Q. Does sex, violence or sex and violence
films keep you away from theatres?
A. Both do, 52 per cent; neither does,
31 per cent; violence does, 7 per cent, and
sex does, 4 per cent (women and the older
age groups seemed to take the dimmest view
of sex and violence on the screen).
Q. Do you think there arc enough family
films being produced?
A. Yes, 15 per cent; no, 76 per cent, and
no opinion, 9 per cent (women and the 30
and 40-year age groups most often felt that
there were not enough family films being
produced).
Judge indicated that "all percentages are
rounded off to the nearest full percentage
THEm^B EQUIPMENT
"Everything for the Theatre'
339 No. CAPITOL AVE., INMANAPOUS, INO.
a Wisconsin Survey
point." The poll was based on telephone interviews
in a four-county area, including
Milwaukee, Ozaukee, Waukesha and Washington
counties.
The actual research was conducted by
Dr. Ralph Brown Ice, chairman of the marketing
department at Marquette University,
and Dr. Frank Besag, associate professor of
education at the University of Wisconsin-
Milwaukee.
Burglars Hit Drive-In
HAMILTON, OHIO — The Holiday
Drive-In, 1816 Old Oxford Rd., reported
burglars took cigarets, chewing gum and
candy valued at $373 in a recent break-in.
Entry apparently was gained by removing
an air-conditioner, which incurred damage
estimated at $300.
Commend George Dunnell
For Civic Cooperation
MOUNT VERNON, ILL.—George Dunnell,
manager of Kerasotes circuit's Granada-Stadium
theatres here, recently was commended
by Bob Poisall, manager of the
Mount Vernon Chamber of Commerce, for
cooperation in civic affairs.
A letter from Poisall stated: "You are
not being told anything new but it is refreshing
to repeat that communities move
forward or in reverse according to residents'
attitude. So it is refreshing to me that you
were willing to do your part in the successful
promotion of the chamber's All Sports
Day program. Your efforts in handling the
sale of grocery raffle tickets made it possible
to avoid red figures and for this we
are
appreciative."
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KANSAS CITY
Jerry Jones, former booker at Universal and
Ben Marcus Distributing Co.. has joined
American International Pictures as booker.
He succeeds Earl Moore, who has left
the company. Jones recently married Susan
McCarthy, formerly with Bo.\office and
Commonwealth theatres in the booking department.
Susan is now employed by the
—
social security office.
GEORGINA
SPELVIN
Star of 'The Devi r Mss Jones
IS for rent!
GIRLS
FOR RENT
^ ^-Merchant ^
x^Chrislmas Trailers^
(•l*) In Beautiful Color (•:
MOTION PICTURE SERVICE CO.
125 Hyr-- '- '— — ' '- - '-
Local WOMPI officers and members who
attended the international convention in
Charlotte, September 26-29, include: Frances
Frame (American Muiti Cinema), president;
Judy Helton (Universal), finance chairman;
Patty Poessiger (United National
Films), second vice-president; Gladys Mel-
^ Cinema Service, Inc.
SOUND, AUTOMATION, PROJEaiON
INSTALLATION & SERVICE
p. O. Box 16245
Midkind Stotion
Wiehito, Ks. 67216 ^
son (Thomas-Shipp Films), former international
vice-president, and Hazel LeNoir
(Wiles Enterprises), former international
president. The Kansas City chapter won
the coveted Loraine Cass Community Service
Award.
Nat Nathanson, Allied Artists division
manager, was here to set up area showings
and promotions for "Cabaret." which is being
rereleased by the company. Nathanson
has returned to his Chicago headquarters.
Screenings at Commonwealth: "Young
Playthings" (Seymour Borde), distributed by
Thomas-Shipp, Tuesday morning (1); "Dark
Places" (CRC-AIP), Tuesday afternoon (1);
"Case of the Smiling Stiffs," distributed by
Midwest, Wednesday morning (2); "Journey
Back to Oz" (Seymour Borde). distributed
by Thomas-Shipp, Wednesday afternoon
(2): "House of Whipcord" (AIP), Thursday
afternoon (3). and "Murph the Surph," distributed
by Thomas-Shipp. Friday afternoon
(4).
Forty years ago, according to the column
by that name in the Kansas City Times for
Monday, September 30, Janet Gaynor and
Lew Ayres appeared in "Servants" Entrance"
a( the Uptown. Mae West starred in "Belle
of the 90s" with the Duke Ellington Orchestra
at the Newman. Constance Bennett
had the lead in "Outcast Lady" at the Loew"s
Midland.
MPA Reports Rhoden
Salute is a Sellout
KANSAS CITY— Dan Smart, president
of the Motion Picture Ass'n of Greater
Kansas City, announced a sell-out of tickets
to the tribute to Elmer Rhoden as "Pioneer
of the Year" designate of the organization.
Smart stated further that interest unprecedented
in the history of the group has been
indicated by the response to this year's
honoree.
"The tenure of Rhoden in every facet of
the show business world has been an important
factor and it is recognized that he
truly is a pioneer. His entry into the industry
dates back to 1912 and he has maintained
an active role to the present time,
so it's no wonder interest in the salute to
Rhoden is so intense," said Smart.
To eliminate an evening of speeches, an
innovation was developed for this year's
event. A brief acknowledgement will be accorded
Rhoden and the remainder of the
evening will be devoted to a sparkling.
comedic play, "Eureka," preceded by a
buffet at Tiffany's Attic, dinner playhouse,
Tuesday (15).
Scores of letters and telegrams have been
received from individuals stating whether
or not they can attend the event and these
will be incorporated into a book to be
presented to Rhoden. Persons desiring to
have communications included in this tribute
may address them to Dan Smart, 215 West
18th St.. Kansas City, Mo. 64108.
In the event cancellations are received,
orders will be filled to replace them. Smart
said.
Fred Williamson Returns
To KC to Film 'Bucktown
KANSAS CITY—This city may not be
the mecca of Midwest motion pictures, but
two films have done location shooting here
in the past ten days and another is in the
discussion phase.
Fred Williamson and Pam Grier, two of
the industry's top blacksploitation stars, began
filming "Bucktown" here Monday. September
30. Director Arthur Marks plans to
continue through October.
Last week, Linda Lovelace was here for
location sequences for "Linda Lovelace for
President," being released in December with
three ratings: PG, R and X.
In the planning stage is a film based on
the Union Station massacre which took place
here on June 17, 1933.
Marks, who also is president of General
Film Corp., is allied with each of these productions
in one facet or another. In addition
to directing "Bucktown," he is coproducer
of "Linda Lovelace for President" and is an
originator of the Union Station project.
When asked why he chose this city for
filming, Marks replied, "Why not Kansas
City?" He explained that "Linda Lovelace"
was "not necessarily Kansas City, but Mid-
America. We needed small towns, the Kansas
University campus. In the story, she
travels across the country from Washington."
"Bucktown," Marks added, fitted Kansas
City even better. The story, he said, was inspired
by articles in Time Magazine about
a bartender in Brooklyn, 111., who decided
to fight back at shakedowns and other corruption.
"He bought a gun and they had a
'High Noon' on the streets of Brooklyn,
111.," he continued.
" 'Bucktown' is the story of a small town
which is across from a large city," Marks
said. "So we needed a river, a fairly large
city and a small city. That's what we found
here."
A personal factor also was responsible
for Marks coming here. His daughter is
married to Don Tanner, president of Brookridge
Golf and Country Club. "Don kept
MID-CONTINENT Theotre Supply Corp.
1800 Wyandotte, Kansas City, Mo. 64108
Phone (816) 221-0480 W. R. "Bill" Davis, Mgi
PROMPT • EFFICKNT
• COURTEOUS
asking me to come out," Marks said. "So I
took a trip back here. I traveled an 80-mile
circumference of Kansas City and became
convinced that this would be a good place
to shoot."
Marks, who brought a crew of about 35
people and a cast of 12, said. "We plan to
(Continued on page C-12)
C-'IO BOXOFFICE :: October 7, 1974

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veteran
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. .
.
people with solid, practical experience in dozens of fields.
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Many have months of special training in addition to their
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that make them assets to your company. And funds for additional
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For help in hiring veterans, contact your local office of
the State Employment Service; for on-the-job training information,
see your local Veterans Administration office.
Don't forget. Hire the vet.
BOXOFFICE :: October 7, 1974 C-11

. . When
—
—
—
Fred Williamson Goes
To KC for 'Bucklown'
(Continued from page C-10)
shoot all over Kansas City. On 12th Street,
9th Street. Locust. And some of the suburbs.
We are looking for some small ranches or
farms in the suburbs. But primarily we will
b; filming downtown."
He said they also plan to shoot some
scenes in surrounding areas, including a
railroad depot in Leavenworth and a courthouse
and cemetery in
Platte City.
Williamson, well-known to many sports
fans as "The Hammer." was a defensive
back with the Kansas City Chiefs football
team from 1965 to 1968. He debuted in
the movie, M*A*S*H," in which he played
an ex-pro football star. He also has performed
on various TV shows from "Laugh-
In." "Ironsides" and "Police Story" to two
segments of "The Dating Game." He was
fired about three weeks ago by ABC after
a short stay as a host on Monday night football
telecasts.
Marks mentioned spring of 1975 as a
possible shooting time for the Union Station
action drama.
KC Official 'Embarrassed'
By His Own Filming Okay
KANSAS CITY — Frank Vaydik, city
parks and recreation director, announced
Tuesday ( 1 ) that new rules were being prepared
governing motion picture filming in
Kansas City parks. The revision came a few
days after scenes for "Linda Lovelace for
President," starring Linda Lovelace, were
shot in Swope Park. Vaydik, who apparentlv
had okayed the use of the city facility a
week earlier, declared Tuesday (1) that he
had been "misled" and had been "under the
impression the approval was for a film
being made here with Fred Williamson."
The announcement followed disclosure by
the press that filmmaker Arthur Marks
had been shooting scenes for the Fred Williamson-Pam
Grier starrer, "Bucktown," on
WRITE—
The Exhibitor Has His Say
TO:
BOXOFFICE 82S Van Brunt Blvd.
Title
Comment
Kansas City,
Days oi Week Played
Exhibitor
location on West 12th Street near the downtown
area. The media simultaneously stated
that Marks was co-producer of the Linda
Lovelace film.
Despite the fact that Swope Park is located
several miles from downtown Kansas
City, Vaydik insisted, "I was not aware that
kind of a movie was being made." He added.
"I gave permission to do some filming there
but I thought it was for some other purpose.
I was told by one of the movie people
there would be some general overviews shot
of the park."
Vaydik also said he had not given permission
to set up a tent in Swope Park or
for the use of members of the zoo and
Golden Age clubs in the Linda Lovelace
film. .Although he conceded that as far as
he knew "no pornographic sequences were
shot in the park," the city official declared
that a news story in the Kansas City Star
that "Linda Lovelace for President" was
being filmed in Swope Park "acutely emb.irrassed
him."
Several letters from readers of area newspapers
following the publicizing of the filming
of the Linda Lovelace starrer had deplored
the use of a city facility for the making
of what most described as "an adult
film."
The Swope Park filming reportedly involved
Miss Lovelace. Vaughn Meader and
extras from the zoo staff, as well as members
of a Golden Age Club, in a striped
circus tent. Vaydik asserted that when he
found out "an X-rated film was involved,"
he had gone to the park and asked the crew
to stop filming . they didn't take
their tent down immediately, we took it
down and moved it out of there."
According to Vaydik, the new rules will
require filmmakers to apply in writing for
permission to work in park. Reflecting on
the past, he remarked, "It happened. I'm
guilty. I'm sorry."
YOUR REPORT OF THE PICTURE YOU
HAVE JUST PLAYED FOR THE
GUIDANCE OF FEUOW EXHTBITORS.
Mo. G4124
"Linda Lovelace for President," which
reportedly is being made in PG, R and X
versions, is scheduled for December release.
Subsequent location shots were made at
the University of Kansas-Lawrence campus,
apparently without incident.
-Right Now
'Frankenstein' Draws
KC Crowd in 8th Week
KANSAS CITY—"Frankenstein" was no
monster in this city, grossing 135 in its
eighth week at the Embassy and continuing
to lead competition by a large margin. In
second place was "California Split"
at three
theatres with 110 and "Crypt of the Living
Dead" at two theatres with 100.
(Average Is 100)
Embassy 1 Frankenstein (SR), 8th wic 135
Fine Arts The Apprenticeship of Duddy Kravitz
(Para), 6th wk 50
Fjve theatres Bring Me the Heod of Alfredo
Garcia (UA) 50
Glenwood I That's Entertainment! (UA), 8th wic. 80
Midland 1—The Rolling Stones (SR), 4th wk 25
Plaza For Pete's Soke (Col), 1 I th wk 25
Six theatres—When Women Lost Their Tails (SR) . 45
Three theatres California Split (Col), 5th wk. ..110
Two theatres Crypt of the Living Dead (SR) ... .100
Two theatres Love Under Seventeen (SR);
Sensuous Teenager (SR) 40
"Duddy Kravitz' Scores 250,
'Savage Sisters' 275 in Chicago
CHICAGO—Two newcomers did all right
in their first appearance. "The Apprenticeship
of Duddy Kravitz" grossed 250 in its
opening at the Carnegie Theatre and "Savage
Sisters" grossed 275 in the first week
at the State Lake Theatre. Outlying films
scoring were "Macon County Line." "Death
Wish." "The Dove." "Summer of '42." "Juggernaut"
and "Gone With the Wind."
Carnegie ^The Apprenticeship of Duddy Kravitz
(Paro) 250
Chicago Together Brothers (20th-Fox), 4th wk. . . 125
Cinema ^Le Petit Theatre de Jean Renoir (SR),
4th wk 190
Esquire The White Down (Para), 5th wk 165
McClurg Court Thot's Entertainment! (UA),
13th wk 250
Michael Todd The Bamboo Brotherhood (SR);
The Dragon's Vengeance (SR) 175
Roosevelt The Education of Sonny Carson
(Para), 5th wk 125
State Lake Sovoge Sisters (SR) 275
Woods—The Block Godf other (SR), 3rd wk 175
AIP's TV and Export Move
To Beverly Hills. Calif.
From Western Edition
HOLL'TWOOD—American International
Pictures television distribution and motion
picture export divisions have completed the
move from New York City to the American
International Pictures Bldg. in
Beverly Hills.
Five executives, with some members of
their staffs, are involved. They are:
Hal Brown, vice-president in charge of
sales and distribution of American International
Television, Inc.
Jules Stein, vice-president in charge of
international sales and distribution of American
International Pictures Export Corp.
Murray D. Cohen, international operations
manager; M. Morton Siegel, attorney;
Rocco Viglietta, director of non-theatrical,
TV and Foreign Theatrical Services.
Greatly increased production and worldwide
distribution operations motivated the
change, to provide maximum efficiency and
ease of consultation.
Executives heading all departments of
American International now occupy the
'ame building.
The Ix)s Angeles AIP film exchange is
also in the AIP Bldg., and there are 28
other AIP exchanges in
the United States.
BOXOFHCE October 7, 1974

'
one.
I
ippert
Texas Area Theatres
Announce Changes
DALLAS—Here are the ot'ticial Texas
territorial theatre changes within the last 90
days:
Change of address for all Sitco theatres,
from H. D. "Cotton" Griffith in Houston
to—SITCO. 3715 Williams Blvd.. Suite 200.
Kenner. La. 70062. telephone (505) 722-
22S8. Griffith will do the buying and booking,
from his address 975 Corbindale. Suite
208. Houston, Tex. 77024. Invoices to
SITCO; contracts, bids and confirmations to
Griffith at above address. Shipping instructions
direct to individual theatres. Theatres
included in this are: Charro Drive-In,
Brownsville; Buckner Drive-In and Denton
Road Drive-In. Dallas; Bordertown Drive-In
A&B/ Rocket Drive-In. El Paso; Corral
Drive-In, .'\&B Twin Drive-In and Westside
Drive-In. Fort Worth; Irvington Drive-In,
Market Street Drive-In. Oak Village Parkway
Drive-In. Tidwell Drive-In, Thunderbird
Drive-In, Houston; Twin City Drive-In,
Sherman; Circle Drive-In. Waco Drive-In,
Waco.
Viceop Still Own.s Twins
ping instructions goes to
Jake Guiles.
The Beacon Theatre. Angleton. has a
change of ownership from Monroe Barrow,
manager, to Ken Perkins. Beacon Theatre.
PO Box 861. Angleton. Tex. 77515. 849-
4121. All mail, including bids, to Ken
Perkins.
Milton E. Dcpricst. PO Box 247. Burnet.
Tex. 78611 is now doing his own buying
and booking.
Correction of records: The Corner Showcase
I and II are in Farmers Branch, Tex.,
not Fort Worth. Ownership is Hill Enterprise.
Inc., (Sargent Hill). 1008 Village
Place, Fort Worth. Tex. 761 12. The booking
is done by Mitchell Theatres. Ennis. Confirmations
and contracts to Texas Cinema
Theatre, 119 North Dallas St.. Ennis; invoices
to Hill Enterprises, Inc.
Loews' Units Change Names
The Loews' Twin I and II, Houston, has
a change in theatre name to Town & Country
Twin I and II. 67 Town & Country
Village. Houston. 77024. All mail to Loews
Theatres. 666 Fifth Ave.. N.Y. 10019. except
shipping instructions, which go direct
to
the theatre.
Bill Stevens, one of the owners of the
Shady Oaks Twin Cinema I and II, Hurst.
Tex., will take over the buying and booking
for this theatre.
All mail except shipping instructions
and invoices are to be sent to Bill
Stevens, 303 North Crest BIdg.. 8609 Northwest
Plaza, Dallas, Tex. 75225, telephone
692-7385. Invoices go to Metro Mini Cinemas
(Arthur Rose), 3010 Union Fidelity
BIdg., Dallas, 75201; shipping instructions,
BOXOFFICE ;; October 7, 1974
copies of bids and availabilities to manager
R.P. Hughes at the theatre.
Effective August 30 change of theatre
name and corporation owning of Texas
Stadium Drive-In 1-2-3. Irving. Tex. It will
no longer be booked by McLendon Theatres
for CEBE Corp. The theatre manager will
handle buying and booking for the theatre,
therefore, all contracts, bids, confirmations,
invoices and shipping instructions are to go
to James Gallagher, General Manager, Texas
Stadium Drive-In, 1201 Airport Freeway,
Irving, Tex. 75062. telephone 259-1615.
The Lancaster, Lancaster, has been renamed
Town Square Theatre, 113 Town
Square, Lancaster, by owner Wayne Rose,
947 West Pleasant Run, Lancaster, 75146.
.Ml mail to Rose other than shipping instructions.
The original shipping instruction direct
to theatre with copy to Rose.
Rex Wooten Buying, Booking
Rex Wooten has taken over the buying
and booking for his Lan-Tex Theatre.
Llano. All mail to go to Lan-Tex Theatre,
101 East Ellis. Llano. Tex. 78643.
Arch Boardman will do the buying and
booking for the Twin Pines Drive-In, Longview,
formerly handled by Gulf States
Theatres. John Watson. PO Box 2203, Longview,
Tex. 75601. the new owner, is to re-
Town & Country Drive-In. I and 2. formerly
ceive bo.xoffice forms and shipping instruc-
N&S. Abilene. Ownership still Viceop tions; all other inail goes to Arch Boardman
Independent Theatres, Jake Guiles as booker.
.Ml mail (including invoices) except ship-
Booking
75201.
Service. 1710 Jackson. Dallas.
Effective October 1. the former Continental
Theatre. Lubbock, will be named
Broadway Cinema. New owners are John
Kenyon and Bruce Jaggers. 1805 Broadway.
Lubbock. Tex.. 79413. theatre telephone
763-2849. 763-2840; home telephone 747-
8427. 763-8739. All mail and confirmations
to new owners, shipping instructions direct
to theatre. Capacity has been changed from
385 to 448 seats.
Reopened by Bill Boren
Effective August 26. the Rose Theatre.
Morton, was reopened by Bill Boren. All
mail except shipping instructions to Bill
Boren, #18020, Palace Theatre, Littlefield,
Tex. 79339. seating capacity 850 seats.
There is a change of mailing address for
the Twin Dolphin I and II. Port Lavaca.
Contracts, confirmations and shipping instructions
to Rich Uhlhorn, Twin Dolphin
Theatre, Hwy. 35. Port Lavaca. Tex. 77979.
Invoices still go to Perry & Maurice Horine.
PO Box "D." Port Lavaca. Tex. 77979.
Sam Chernoff. Theatre Corp.. Suite 112.
10830 North Central Expressway. Dallas.
Tex. 75231. reopened the Majestic Theatre.
San Antonio. The 3.703-seat theatre was
formerly owned by .ABC Interstate. Shipping
instructions direct to the theatre, all other
mail to Chernoff at
the above address.
Eddy Erickson Booking Service is now
doing the booking and buying for the Picture
Show, Waxahachie, Tex. The same
owner. Bob Stewart. 110 Main St.. Waxahachie.
is to receive boxoffice reports, invoices
and shipping instructions, with contracts
and confirmations going to Eddy Erickson,
(Continued on page SW-6)
Fred Beiersdorf Wins
Teni 17 Golf Tourney
D A L L .A S- Beiersdorf. Clarence
Kloppe and Tom York won highest honors
as industry golfers engaged in Variety Tent
17's annual fairway shootout Monday,
September 23, at the Glen Lakes Country
Club. Beiersdorf won the championship
flight. Kloppe captured medal honors with
71 and was runner-up to Beiersdorf in the
championship flight and York (with 68) was
medalist among non-Variety members competing
in
the day's play. 'Vork also won third
place in the championship flight.
Farley Wins First Flight
Other winners: First flight—Bob Farley,
first; Gerald Wheeler, second; Bill Durrett,
third; Art Cooley, fourth. Second flight-
Bob Wallace, first; O. Z. Horton. second;
Billy Stevens, third; Chick Layfield. fourth.
Third flight—Rein Rabakukk. first; Bill
Curtis, second; Martin Woods, third; Homer
Bryce, fourth; -'Hi" Martin, fifth. Fourth
flight—^John Lindley, first; Lee Sherron,
second; Harvey Baren. third; Mike Powers,
fourth; Larry Linck, fifth.
John Rowley, vice-president. United
Artists Theatre Circuit, won the golf clubs
and golf bag donated by Gerald Wheeler,
president. Sportsman's Centers of Texas.
Corpus Christi. Rowley won the golf equipment
by holding the right number in the
Variety Club golf tournament raffle, for
which Dale Chappell served as chairman.
Doak, Prichard Co-Chairmen
Brandon Doak and Jim Prichard jr. again
acted as co-chairmen for the yearly Variety
golf competition. In order to give industry
linksmen an opportunity to practice on the
Glen Lakes Country Club, the co-chairmen
set up a four-man Florida Scramble Tournament
Friday. September 20. limiting the
entry list for that practice competition to
the first 40 entrants. For the big tourney:
rett, Tate Edmondson, Lloyd Edwards, Bert English,
Eddy Erickson, Glenn Facka, Clair Farley, R. E. Farley,
Bill Fox, W. P. Franklin, Don Furman, Herman Gibson^
Jock Gorman, Richard Graff, Terry Graham, Cotton
Griffith, Jake Guiles, Walter Hansen, Lynn Harris,
Herbert Hartstein, Gene Haufler, O. 2. Horton, Dick
H^vde, Charles Hudgens, Rex Hudson, John Huebcl
and Fred Hull.
Joe Jackson, Gene Jacobs, Ray Jensen, Bill Johnson,
Veryl Johnson, Jerry Kamproth, Bob Keller, Dick
King, Rick King, B. J. Kirtiy, Clarence Kloppe, Bill
Chick Layfield, Lorry Linck, John Lindley, Bob
jr.. Bill Lyday, Jerry Malone, H. H. Martin,
Frank McCabe, Henry McGill, Terry Mclntire, Sebe
Miller. Acie Mims, Walter Morgan, Don Morris, Bob
Mortensen, Fred Mound, Foy Myrick, Jim O'Gara,
Rerne Palmer, Charles Paine, Gary Porrish, Lee Parr
sh, George Potts, Mike Powers, J. A. Prichord and
J P Prichard.
= -ank Sheffield, Lee Sheri
-^ aughfer. Rick Slaughter, Roy Smith, Jim Springer
M. G. Stephens, Billy Stevens and Dale Stewart,
Also Sam Tanner, R. D. Teagarden, Warren Teal,
Jim Tharp, Glenn Throckmorten, John Treadwell, Bob
Wolloce, Buck Wotts. Gene Welch, Gerald Wheeler
Whiteside, Billy Wilson, Bill Wood, Martin Woods
and Tommy York.
William Smith will play a starrina
in Warner Bros.' "The Baronv."

. .
DAL LAS
Lew Waid of Sun City, Calif., certainly enjoyed
his trip to Dallas where he made
his annual appearance at the Variety Club
Golf Tournament. He made a short trip to
Oklahoma after his visit here and returned
home just about time to celebrate another
birthday Saturday (5). Best wishes to you.
Lew, and we hope you have many more .
Speaking of birthdays. Jimmie Brasell, Hilton
Hotel, Dallas, will celebrate another
birthday Wednesday (9). Jimmie still makes
a trip two or three times a week to his office
at Trans-Texas Theatres from which he has
been on sick leave for several years
COMPLETE PACKAGE DEAL
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Color—Tint—B&W, J
PARROT FILMS. INCT
Nona Kuykendall, 6246 Velasco, another
Filmrow retiree, will celebrate her birthday
Wednesday (9) also . . . Rosemary White,
former secretary for many years to the late
Louis Weber, branch manager of Metro,
will mark another birthday Sunday (13). as
will Frank Carbone, regional manager for
Paramount, now headquartering in Paramount's
San Francisco branch.
Bill Hill, branch manager of Jaco Film
Booking, is happy over the saturation bookings
on "The Wrestler." which will open in
57 theatres Friday (11) in the Dallas, Fort
Worth and North Texas area. Counting
moveovers, there will be 80 prints on the
for himself. Tim moved into Andy's slot as
buyer and booker for the Blankenship thea-
whom to relay an exhibitor's SOS about a
missing film—and hopefully all exhibitors
helped have been assisted by the exchange
or film delivery people reached.
Dallas
September 24 for Tim Stamps, veteran of
the motion picture industry. Tim began
many years ago with Columbia Pictures and
when Andy Sisk went into theatre operation
a number of years, later with United Artists
Pictures, where he was working at the time
of his fatal heart attack September 22.
Burial was Houston in the Woodlawn
in
Cemetery. Survivors are his wife Mary
Stamps of Dallas, two daughters, two sons
and four grandchildren.
Just a reminder: the film exchanges will
h; closed Monday (14) in celebration of
Columbus Dav.
IR0WNMANSHIP75!
October 7, 1974

Produced
THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
Now they're together for the first time on one big show
PAM GRIER as FOXY BROWN
also starring PETER BROWN • TERRY CARTER
as Michael co-starring KATHRYN LODER
•
HARRY HOLCOMBE by
a Fred Weintraub-Paul Heller production
ISAAC HAYES is
TRUCK TURNER starring
YAPHET KOTTO also starring ALAN WEEKS
•
ANNAZETTE CHASE Screenplay by
Oscar Williams & Michael Allin
• Story by Jerry
•
Buzz Feitshans Written and Directed by Jack Hill
Wilkes Produced by Fred Weintraub & Paul Heller
•
Color by Movielab
Color by Movielab
• Directed by Jonathan Kaplan
an American International Picture tn
an American International Picture «l
RESTRICTED

Variely 17 Luncheon
To Honor Frankovicfi
DALLAS—Mike J. Frankovich. president
of Variety Clubs International, will be the
honor guest and speaker at the Variety Tent
17 luncheon at 12 noon Thursday (24) in the
Embassy Room, Statler Hilton Hotel.
Tickets for the luncheon may be purchased
from the Variety Club office. Suite
206. 1710 Jackson St. (telephone 748-0795).
Dick Empey, chief barker of Tent 17. announced
that awards will be presented at the
luncheon to winners of the John Rowley
Membership Drive, which is expected to
reach the 100 mark by the time it ends
Tuesday (15). New members joining Tent 17
during the current drive, to date, include:
Jack Banister. W. L. Baxter. Carlton B.
Bliss, Royce G. Brimage. Elliott Brown. Jay
D. Burger. Joe Camp. Harold D. Carter.
Sam Chemoff. Hyman Childs. Kenneth
Claypool. T. J. Collette jr.. Francisco X.
Coronado, Edward Earl Cullum, Howard
M. Davis jr., Harvey Flick. Terry Flynn.
Gary Ford, Donald G. Furman. Mike Garcia
and Herman R. Gibson.
Also Victor H. Harding, Bill J. Hardy.
Edward Harris. Herbert P. Hartstein, Gene
Haufler, Stuart W. Heifer, Vance E. Helstrom.
William H. Hidell, James H. Hightower.
M. Leon Hoofnagle. Billy D. Huddleston.
John Hucbel. Thomas M. Jarman
jr.. Ken Johnson. Larry G. Johnston, Jerry
Kamprath, John E. Keller, B. J. Kirby,
Sidney Levit, A. Wayne Lewellen and Roger
E. Lynch.
Saul Madvine. Harvey Magid, Jerrel
Malone. Terry Mclntire. Michael W. Millegan,
Harris C. Neil jr., Johnny G. O'Donnell.
William Richard O'Donnell, Vincent
Parrino, Lee Patterson. Paul Radnitz, Clyde
Rembert jr.. Irvin J. Rieter, Paul Rozenburg,
Alan .S. Rubenstcin. Robert L. Satterfield,
Eari L. 'U-e" Sherron. Robert F.
Simonton. David Singletary and David
Small.
Also Charles R. Smith, Robert W. Smith,
T. Frank Smith, Jimmy N. Springer. Roy
A. Stamps, Jerry R. Stella. Lester J. Taub,
John Telia, Glenn R. Throckmorton, Ed
Vanston, Wendell W. Vaughan, Jacques A.
Walthall, Al Weiner. Robert B. Weinfeld,
Claude R. Wilson jr. and Chick Layfield.
SW-4
Prize-Winning Railroad
Short Wins Warm Review
FORT WORTH— -Portrail of a Railroad."
the I9-minute documentary produced
by Burlington Northern Railroad and winner
of the first prize in documentary films
at the Venice Film Festival this year, elicited
an appreciative review from columnist
Jack Gordon of the Fort Worth Press.
"Long as anyone can remember," wrote
Gordon, "Fort Worth has been the railroad
center of the Southwest. That being so, this
city is filled with railroad workers, former
railroad workers and railroad buffs—people
who simply love railroads.
"These all should be enchanted by a 19-
minute movie short, 'Portrait of a Railroad,'
now showing at the Cowtown Theatre and to
open next Friday at the new Isis."
Gordons review, which appeared in the
Press September 16. noted that "Buriington
Northern Railroad decided to produce a
film to show that the American railroad
still is not only indispensable but that there's
poetry and magic in
the sight of trains rolling
across the nation's prairies and thrusting
through its mountain passes. Result: 'Portrait
of a Railroad.'
"New York film producer Francis
Thompson was given the assignment of putting
this on film. He has done so beautifully
in 'Portrait of a Railroad.'
"Though the film is a short subject, it is
long enough to take the viewer by rail from
the Great Lakes to Puget Sound. You learn
that today's trains are largely directed by
computer. But first it still takes men—that
special breed known as a railroad man.
"In 'Portrait of a Railroad,' you meet
many of these men, including a charming
father-son team, both working for the railroad.
" 'Portrait of a Railroad' has an outstanding
musical score. Yet in the end it is the
rhythmic click of wheels on rail that one
finds most pleasing to the ear. That's music."
Music, too, to the nation's exhibitors is
that the audience-pleasing short subject is
Rd., Sun Valley, Calif. 91352. phone (213)
767-7400.
Columbia will produce "Suppose They
Met," a comedy to star Barbra Streisand.'
Vm Margie
Come with
Me!
THcMUGHTV
ST€W/1RDeSSGS
John O'Hara Acquires
Fori Worth Palace
FORT WORTH—ABC Interstate
offered free to them for the booking. Distributor
of the railroad film is Association-
Steriing, now located at 7838 .San Fernando
Theatres
has sold the Palace Theatre to John
O'Hara, effective October 1, and the new
owner has promised to be a faithful keeper
of the famous light bulb burning in the
Palace's backstage area since 1908.
O'Hara's mother Mrs. R. H. Lewis of
Jellico, Tenn., will be manager of the Palace
under the new ownership and she is a veteran
of motion picture exhibition, having
started selling theatre tickets at the age of
13 and then moving up to greater responsibilities
in the theatre owned by her father.
O'Hara, a partner with Kelly Shannon in
the Irish Co. in Fort Worth's Service Life
Center, told Jack Gordon, Fort Worth
Press entertainment columnist, that he purchased
the Palace to assure the continuance
of a city landmark. First known as Greenwall's
Opera House (when the long-burning
light bulb first was turned on), later as
Byer's Opera House, the theatre was remodeled
into the Palace in 1936 and has served
as a film house since that time. According to
Gordon. "Sally Rand, then doing her fan
dance at Fort Worth's Frontier Centennial,
cut the opening ribbon."
O'Hara told Gordon that he will continue
to operate the Palace as a film theatre but
will also donate it for live concerts of civic
orchestras and choral groups. Under
O'Hara's ownership, the Palace is to be a
family-type house, even with some old-time
serials booked to entertain the youngsters at
Saturday matinees. O'Hara feels that, with
so many Fort Worth area industries operating
on a 24-hour basis, there definitely is
need for a family-type program suitable for
showing to workers before they go on to
their night shift or for those just getting off
work. This type of booking at the Palace,
O'Hara believes, will help keep the city's
downtown area "alive and interesting."
As a result of the Palace sale, ABC Interstate
has moved its city offices to the Ridglea
Theatre. In addition to the Ridglea, the
circuit's operations here include the Wedgwood.
Seventh Street and Mansfield Twin
Drive-In theatres. Also in this general area
are the Belaire and Ariington theatres.
Roof of Harlingen Rialto
Collapses; None Injured
HARLINGEN, TEX.—About 100 persons
escaped injury Sunday, September 15,
when the roof of the Rialto Theatre in the
downtown area collapsed.
The roof of the theatre was partially
covered with water at the time of the collapse.
Projectionist Virgil Sharp, who has
worked at the theatre 32 years, said the
roof began to crack and sounded like rifle
shots about ten minutes before it collapsed.
After hearing the noises and feeling small
pieces of debris fall on them. Sharp said
patrons of the Rialto made their exit quickly.
The roof of the Rialto Theatre will be
rebuilt, according to a Rialto spokesman.
BOXOFFICE :: October 7, 1974

"
CINEMA SYSTEMS INC.
637 WHITNEY BANK BUILDING
NEW ORLEANS, LOUISIANA 70130
(504) 586-0555
"The company that makes films of Rolls Royce
quality on Volkswagen budgets.
IN DISTRIBUTION
NOTHING BUT THE NIGHT
A film of mystery and ultimate horror, directed by Peter Sasdy and
starring the masters of the macabre, Christopher Lee and Peter
Gushing.
IN POST PRODUCTION
MARIANNE
A film of compelling beauty and obsession, directed by Noel Black
and starring Kitty Winn.
IN PRE-PRODUCTION
THE UPPER HAND
A screenplay by John William Corrington based upon his novel. A
particularly graphic vision of a spiritual Hell, to be directed by Noel
Black.
Whether it is films concerning simply growing up in America or deeply probing
the sensuality of terror, the company is CINEMA SYSTEMS, INC. The team
behind the films presented is comprised of John T. Parker and Stirling W.
Smith. For further information, write directly to CINEMA SYSTEMS, INC., 637
Whitney Bank Building. New Orleans, La. 70130, Area Code 504, 586-0555.
October 7, 1974 SW-5

Six Theatres Form
First-Run Showcase
SAN ANTONIO—Six movie houses
have formed San Antonio Showcase Theatres
to bring more first-run attractions to
the city for simultaneous showing by the
group.
Comprised of the Woodlawn, Perrin
Plaza. Westwood Cinema. Capitan Drivein.
Callaghan and Universal Twin theatres,
the six-theatre federation's formation was
announced by Tom Powers, city manager of
Theatre Corporations, owner of the Woodlawn.
Powers said Showcase Theatres was organized
primarily to offer distributors and
producers an opportunity to have their
films shown on the same playdates by all
six theatres.
He pointed out the location of the theatres
will make it possible for movie patrons
to see Showcase-sponsored films in their own
neighborhoods without driving across town
The group's first venture will be the state
premiere of "The Legend of Amaluk." an
Eskimo hunting and fishing adventure film,
featuring television star Lxirne Greene which
opens Wednesday here and in 34 other
central and south Texas communities.
The Woodlawn premiere will be sponsored
by the Fox Tech High School's Buffalo
band and Red Jackets pep squad to help
send them to an out-of-town football game.
The film was produced by Hollywood
film executive Jerry Fairbanks, former
student of the high school when it was
known as Main Avenue High. Fairbanks
will attend the premiere.
Featuring soft drinks, popcorn and informal
dress instead of the usual champagne
and black-tie, the student-sponsored premiere
is believed to be a first by the theatre
management.
Tickets for the showing at the Woodlawn
will be $2.50 each.
VISIT OUR BOOTHS 96 97
at NATO in Atlanta, Oct. 7-10
1^
BRESEHIS
^MHfoiir Theatre Needs"—
nnmnm
Texas Area Theatres
Announce Changes
(Continued from page SW-1)
Booking Service, 1712 Commerce, Suite
724. Dallas. Tex. 75201.
In Oklahoma. Mrs. Mary Cromley. PO
Box 6.M. Eufaula. Okla. 74432 has taken
over the Palace Theatre. Eufaula, from M.J.
Dowling. Jake Guiles. 500 South Ervay, will
continue to book and buy for the theatre.
Contracts and confirmations to Jake Guiles,
all
other mail to Mrs. Cromley.
The Hillcrest Drive-In, Oklahoma City,
has a change from Showtime to Hillcrest
Drive-In Theatre, Inc.. PO Box 1.^41. Oklahoma
City. 73102. All mail to the new owner.
Hillcrest Drive-In Theatre. Inc.. George
Shanbour. president; shipping instructions
direct to Hillcrest Drive-In, 5900 South
Portland. Oklahoma 73102
Citv. Okla..
telephone (405) 682 or (405) 235-
8587.
The Don Pancho's Theatre. Albuquerque,
N.M., has a change of ownership from Art
Theatre Guild. Inc. (Arnold Jordan), effective
August 2 to Pat Baca, PO Box 4006
Albuquerque. N.M. 87106. All mail to
Baca.
Harold Brooks of Brooks Booking Service
will now do the booking and buying for
The Movies I and II. Sanla Fe. N.M. The
new owner is Ralph Lindell, The Flick of
Sante Fe. Inc.. 562 Rosario St., Santa Fe,
N.M. 87501. Contracts, confirmations and
invoices to Brooks Booking Service, 2017
Young St., Dallas, Tex.. 75201. Copies of
b:ds to Ralph Lindell, c/o 720 Lamp Post
Circle. Southeast. Albuquerque, N.M
87123.
There is a change of ownership for the
Corral Drive-In, Wynnewood, Okla., from
Charles Smith to James B. Smith. Route 2
Wynnewood. Okla.. 73098. Charles Smith',
Route 2, Canton, Okla. 73724 will do the
buying and booking. Contracts and confirmation
to Charles Smith, all other mail to
James B. Smith in Wynnewood, theatre telephone
238-6051. Charles Smith's telephone
s 238-6133.
Theatre closings: Onate Theatre, Belen,
N.M., closed July 1: Western Park Four
1.2,3,4, Dallas, has been closed for a year
with no plans to reopen. State Theatre,
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October 7, 1974

HOUSTON
{Jollj-wood film star Etrem Zimbalist jr.
visits Houston Tuesday (8) on a promotional
visit on behalf of "Airport 1975"
. . . Those attending the opening of the Lord
and Taylor store will see a fashion show
with clothing dating back to 1826. Among
the gowns to be shown is one worn by Greta
Garbo in "Camille" and one in "The Bride
Wore Red" by Joan Crawford.
The Home Savers Club of the Home Savings
Ass'n in Houston is offering to members
discount prices for movies at 17 theatres
in Houston and hundreds across the
country. Regular admission of $2.25 is reduced
to $1.25 with the membership card
. . . Barbra Streisand is on the screens of
the Northline. Meyerland and Gulfgate cineramas
in a double bill, "The Way We Were"
and "The Owl and the Pussycat." She also
is appearing at the Clear Lake, Garden
Oaks. Northshore, Parkview and Shepherd
in "What's Up, Doc?"
The Museum of Fine Arts will present a
I6-film fall festival, starting Tuesday (22).
Showings will be in the 250-seat Brown Auditorium
Tuesdays and Wednesdays. Films
to be shown include "Wings." the original
"Lost Horizon." "China Is Near," "Before
the Revolution," "Partner," "McCabe and
Mrs. Miller." "King of Hearts." "Putney
Swope." "Repulsion," "Virdiana," "In the
Year of the Pig," "Battle of Algiers." "The
Stranger," "My Night at Maud's," "Loves
of a Blonde" and "Le Depart."
Final attendance figures show 40,000 attended
the Alley Theatre Film Festival,
which is the best attendance figures in the
series
of Alley Cinemafests ... As part of
the French Cine-Club series at the Rice
Media Center, "The Mother and the Whore"
was shown in French with English sub-titles
last Sunday. Other films in the series will
include "My Uncle Antoine," November 17:
"Mad Love," November 24. and "State of
Siege." December 8.
Among the new films opening are "Juggernaut,"
which will have a multiple opening;
"The Mad Adventures of 'Rabbi' Jacob"
at Cinema Galleria and the reissue of "My
Name Is Nobody" at the Northline, Meyerland
and Gulfgate cinemas . . . The Bijou
Twin is returning the old favorites, "Night
at the Opera" and "Goldfinger."
SA Area Trials Scheduled
For 17 in Porno Cases
persons
SAN ANTONIO—Seventeen
charged with conspiracy to distribute and
exhibit obscene matter are scheduled for
trial in district courts in coming weeks.
TTie trials,
which have been delayed since
the first three months of this year, may be
postponed again, according to a report in
the San Antonio News.
District attorney's prosecutors are waiting
for a federal court in Houston to rule on
the constitutionality of Texas obscenity laws.
They also are awaiting a state attorney
general's opinion whether the conspiracy
charge used in the indictments is a felony
or misdemeanor under the revised Texas
Penal Code.
Some 34 persons, including 14 San Antonians.
were indicted on the obscenity
charges last November. Cases against 17
have been dropped for assorted reasons.
They were indicted in connection with the
alleged showing of X-rated movies and the
sale of alleged obscene literature at local
establishments.
Since the alleged crimes occurred in 1973
and the accused are being tried in 1974,
defendants have the option of being tried
under the old or revised penal code.
The new code is apparently more lenient
on pornography than the old since it degraded
some obscenity charges from Class
C felonies to Class A misdemeanors.
Dist. Atty. Ted Butler in January requested
an attorney general's opinion on the
status of the conspiracy charge. He is still
waiting for the opinion some nine months
later.
A check with the attorney general's office
SOUTHWESTERN .^Z.
1702 Rusk-Houstoi
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recently revealed the opinion has been fully
researched and has been
assigned for drafting.
More consequential is the pending decision
by the Houston federal court. The three
judge panel has been asked to determine if
Texas obscenity statutes conform with recent
U.S. Supreme Court decisions on the subject.
The high court has ruled it should be
left for each community to decide what is
obscene.
Most of the pending cases involve adversary
hearings prior to arrest. Vice squad
officers used court orders to confiscate the
alleged obscene materials.
A judge, in most of the cases a justice of
the peace, then visited the theatre or bookstore
to view the materials. The judge would
then order arrests and confiscations.
To Challenge Hearings
One defense tactic will be to challenge the
legality of adversary hearings, Dist. Atty.
John Quinlan III said.
Quinlan is not upset that the cases have
been pending almost a year. He noted none
of the defendants are in jail, adding to try
the cases before the federal court ruling or
the attorney general's opinion might be a
waste of the taxpayers" money.
In the meantime, Quinlan claims there is
r.o hard core pornography being freely exhibited
in San Antonio.
Admitting there are many nude movies
^hown at adult theatres, Quinlan argues
none of them can be considered obscene
under the law.
The 17 charged and awaiting trial for the
conspiracy allegations will b^' prosecuted
one way or another, Quinlan declared.
He indicated some of the cases might have
to be reduced to misdemeanors, depending
on the federal court and the attorney general.
If the federal court and the attorney
general leave things status quo, the following
were scheduled to be tried on charges of
conspiracy to exhibit and distribute obscene
matter:
Monday (7) Schedule
Monday (7) in 144th District Court:
Rachel Marispini, Henry Prado, Roger
Pereida, Gary Van Grundy. Paul Kelley,
Roger Oerkens. William Parris and Alfonso
Gonzales.
In November in 186th District Court:
James W. Erwin, Joseph R. Beyers jr.,
Leonard Rolling. Alice Rolling. Clara W.
Bierre and Angela E. Moreno.
On November 18 in 175th District Court:
James Tennis, Earl Clark a*id Lewis Efird.
Misdemeanor charges are pending in
County Court-at-Law No, 3 against three
persons who had "Deep Throat" on the
screen at the Fiesta Theatre for more than
two months. Cases against promoter Richard
Dexter, projectionist Wayne Walker
and ticket woman Betty Carranzea area set
lor trial Oct. 21.
Police have been unable to locate Dexter
to serve him with a court summons.
John Hough will direct Colujubi.
ui Club."
October 7, 1974

Nexf Year's Festival
Set for August 8-17
ATLANTA— J. Hunter I odd. surveying
and analyzing the consolidated reports
of the wonderful success of the seventh annual
Atlanta International Film Festival,
announced the eighth annual holding of the
event in 1975 will he hooked for August
8-17.
He revealed that attendance was up 300
per cent, meaning that 30,000 moviegoers
attended 99 screening sessions at which 80
features and more than 1 50 shorts and documentaries
were shown in the ten-day event.
Twelve separate world premieres were held
at the two main festival theatres — the
1.800-seat Symphony Hall and the 800-seat
Alliance Theatre in .Atlanta's Memorial Arts
Center.
The festival's film market division was
a great success this year, three theatres
running more than 400 market films. Todd
handed out 200 awards at the gala awards
banquet attended by 500 filmmakers, producers,
film celebrities, stars and special
guests in the Grand Ballroom of the Sheraton
Biltmore Hotel.
To avoid the confusion caused by sellouts
this year, which irritated patrons who
had tickets but could find no available seats,
Todd said that tickets to next year's performances
will be reserved.
While the unprecedented success and
acceptance of the 1974 festival contributed
to its problems, Todd was philosophical
about the situation: "It was better to have
more than 500 patrons than we could handle
than to stare out in the audience and see
500 vacant seats."
Todd also announced that while the scene
for showing next year's festival films again
will be the Memorial Arts Center, the
new headquarters for the event will be the
27-story Fairmont Hotel, which opened
about two weeks ago in Colony Square at
Peachtree and 14th streets. The Fairmont
is within two blocks of the $21 million Memorial
.Arts Center.
Gertrude Stein Film Shown
CALGARY—The life of Gertrude Stein
was the theme of a film presented in the
Glenbow-Alberta Art Gallery's lecture room.
In color, the film included some excerpts
from a number of Stein's plays and was
titled "When You See This, Remember Me."
The movie was shown twice and admission
was free.
That's Entertainment!' Sequel's
Segments Suggested by SA Critic
SAN ANTONIO— Bob Polunsky, who
writes the column Flicker Footnotes in
South Texas Today, the Sunday amusement
supplement in the San Antonio Light wrote
the following column concerning "That's
Entertainment!" then at the Fox Central
Park I:
"The success of 'That's Entertainment!'
has started talk of a sequel, and That's
Entertainment, Too!' will include both
memorable scenes from famous movies as
well as out-takes. An "out-take" is a scene
filmed but cut before final release and it's
a common practice in movie making. Some
scenes are cut because the film's too long,
others because the sequence didn't please
the producer. There are even times when
a rough print is shown an audience for a
reaction before final editing. It'll be interesting
to see what's included in 'That's
Entertainment, Too!' They might show
some of the stars left out of the first one.
like dancers Dan Dailey and Vera-EUen.
Or they might include the operatic singers
popular during the 1930s, like Grace Moore,
Lawrence Tibbett and Milija Korjus. There
are even many show business personalities
left out of the first one who would stir
pleasant memories (Fanny Brice singing
'My Man,' Gilda Gray doing her famous
shimmy, Groucho Marx singing 'Lydia, the
Tattooed Lady,' Ethel Waters pouring her
heart and soul into "Happiness Is a Thing
Called Joe').
"Such scenes and stars would be fine to
see again but the new film would probably
rely mostly on those out-takes that ended
up on the cutting-room floor. One of the
best would be scenes of Ray Bolger before
he achieved fame as the Scarecrow in
"Wizard of Oz.' His first big movie role was
in "Girl of the Golden West" with Nelson
Eddy and Jeanette MacDonald. Unfortunately
the public never had a chance to
see him in it, as the character was completely
cut out of the film before release.
'"There are still folks today who swear
they remember seeing Rhett Butler shoot
the horse that threw little Bonnie Blue in
"Gone With the Wind.' The only way the>
could have is at the very first road-showing
of the picture, as it was cut after that.
"When "Brigadoon' was filmed, just about
all its songs were already on the Hit Parade,
including 'Come to Me. Bend to Me' and
There But for You Go 1.' Those songs
were sung by Gene Kelly for the original
soundtrack album but cut out of the picture
before final release. The studio thought
they slowed the action down too much. The
same was true ot a Rodgers and Hammerstein
song Judy Garland sang in 'Meet Me
in St. Louis." Called 'Boys and Girls Like
You and I,' it was recorded but edited
out of the picture before it reached the
theatres.
"Judy also recorded the entire score of
Annie Get Your Gun' and even filmed
about half of it before being fired. If scenes
from Garland's version are included in
"That's Entertainment, Too!', let's hope they
use the sequence in which she sings 'Let's
Go West Again.' Irving Berlin wrote it
especially for her to sing in the movie.
When Betty Hutton took over the role,
the song was dropped. Judy also had a
delightful song and dance number cut from
"Ziegfeld Girl' in 1941. It was so good, the
studio released the sequence by itself as
a short subject.
"Then there's the song Judy is supposed
to have liked so well in "Wizard of Oz."
It was a sprightly number called 'The
Jitterbug," sung by Jack Haley, Ray Bolger,
and Bert Lahr along with Judy. Since the
picture was running long, the studio brass
cut several songs and scenes of dialog after
the first preview. They were uncertain
about the picture's prospects, as it had no
big names (at that time) in the cast and
the songs and dances were all so varied.
After all the cuts were made, one of the
studio executives had a change of heart.
""Arthur Freed had been a songwriter
himself and he had second thoughts about
one of the songs. He insisted it be re-instated,
and it's a good thing he did. The
song that was once cut and then re-instated
became the trademark for both the movie
as well as its star within a very short time.
Can you even imagine 'The Wizard of Oz'
without "Over the Rainbow'?' "
'Julius Vrooder' Opens
HOLLYWOOD— "The Crazy World of
Julius Vrooder," a Playboy production of
an Arthur Hiller film for 20th-Fox, began
an exclusive engagement Wednesday (2)
at the National Theatre in Westwood.
Get ready for

SAN ANTONIO
gen Perso, manager of the suburban Olmos
Theatre, had special sound equipment
installed in the theatre for the engagement
Dolores Del Rio, Mexican film star,
laghan Twin, Universal Cinema, Westwood
Twin and Woodland. Returning
^
is "Benji"
fVATCH PROJECTION at the Century South IMPROVE^
and Colonies North
with
^^ ^^0 and "2001: A Space Odyssey" NEW TECHNIKOTE S
at the North
Star Cinema.
Frank
S SCREENS s
•g XRlH-ENTlCULAR) g
Trejo, a reporter for the San An-
jg lET WHiTE 8 PEARLESCENT was
San Antonio for the Second International
in
Film Festival on Culture and Psychiatry
of "Ladies and Gentlemen, the Rolling Thursday through Saturday (3-5) at the
Stones." The film concert featuring the rock
group
University of Texas Health Science Center.
Miss Del Rio. along with her husband, producer
is in spectacular surround-sound . . .
At the showing of Bruce Lee in his last
Lew Riling, attended the opening fes-
film "Return of the Dragon" Saturday and tivities and spoke at a dinner at Mission San
Sunday, an 18x22 picture poster of Lee Joie. Miss Del Rio won four Arieles, the
was offered to the first 500 paid admissions Mexican equivalent of the Oscar. She has
at Aztec 3.
played opposite Orson Welles, John Wayne,
Fred Astaire and Elvis The Presley.
first Laurel Theatre festival, a collection
of crazy funny avant garde shorts, The first of the disaster movies expected
was shown Friday and Saturday nights at to make it big at the boxoffice opened Friday
a special midnight show. All seats were $1,
according to Arnold Priest, manager of the (II) at the Broadway. Century South 6
and Aztec 3. Entitled "Juggernaut." the film
theatre ... A special series of films were stars Richard Harris and Omar Sharif: the
shown at the San Antonio Little Theatre story traces the fate of a luxury liner at the
Sunday (6) and will continue November 10 mercy of a mad bomber on the high seas.
as part of a lecture by Mrs. P.M. Ku on United Artists scored a coup by being the
Chinese culture.
first to hit the market with most of the disaster
films
An scheduled during
International
the
Cinema Thanksgiving
Series featuring
eight films is currently is
showing at Our Lady
and Christmas season. Upcoming
"Airport 1975,"
of the Lake
"The Hindenburg,"
College. The film
"Earthquake."
"The
series includes
Michelangelo
Blazing Inferno"
Antonioni's
"and
"Blow-Up"
"The
and
Hephaestus
"Red
Plague."
Desert," Jean-Luc Godard's "La Chinoise."
Vera Rhytilova's "Daisies," Federico Other new films include "My Name Is
Fellini's "Fellini Satyricon," Bernardo Bertolucci's
Nobody" coming to the Century South 6,
"The Conformist" and Ingmar San Pedro, Varsity and Town Twin; "The
Bergman's "Shame."
Master Touch" coming to the Wonder and
McCreless cinemas and "The Legend of
Amaluk" at the Capitan, Perrin Plaza, Cal-
fOR ALL YOUR THEATRE NEEDS & REPAIRS
THE BEST PLACE TO BUY IS
TEXAS THEATRE SUPPLY
915 S. Alamo St.
San Antonio, Texas 78205
YOUR LASERLITE CARBON DEALER
.
tonio Light, wrote a story highlighting Rafael
Reyna, now 80 years, who pioneered
the mood music for silent pictures in Texas.
His first experience in arranging the musical
score for silent pictures came when the
Liberty Theatre in Beaumont hired him to
handle the scores. There were 18 musicians
in the theatre pit. He also arranged the musical
scores for silent pictures at the Empire
and Princess theatres in San Antonio. Reyna
said he will never forget the time he was
assigned to write the scores for "Ben Hur,"
starring Ramon Novarro, and "The Sheik,"
starring Rudolph Valentino, at the Empire.
He also enjoyed writing mood music for
Tom Mix and Hoot Gibson films.
Films of America Open
San Antonio Travelogs
SAN ANTONIO—The San Antonio
Travelogs open their fall season Sunday (27)
with Stan Midgley presenting "California,
the Golden State."
He will be followed November 24 by
James Metcalf with "Washington the Magnificent
Capital." "The Bible Lands" will be
presented December 8 by the eminent minister,
author and lecturer Dr. Charles Forbes
Taylor.
The new year will open January 12 with
"South America, a Tale of Ten Cities," produced
and narrated by Bettina Shaw, one of
the
today.
top personalities of the lecture platform
February 9, Norman Edward Schley returns
to North America with "Hawaii";
March 2 Robert Williams, a newcomer to
San Antonio, visits "Rome the Eternal City."
April 5 Russ Potter closes the season with
his colorful "The Netherlands."
A poll taken at the close of last spring's
series showed first place went to America,
with South America second.
Theatre Exchange Saves
'Victim' in Hit and Run
HOUSTON—The pedestrian was found
battered and crushed by the side of Interstate
Loop 610— a clear case of hit and run
early September 20.
No one called the police or the ambulance.
Instead the phone rang at the city
Start BOXOFFICE coming
1 year for $10 D 2 years for $17 (Save $3)
D PAYMENT ENCLOSED D SEND INVOICE
.
office of ABC Interstate Theatres.
Minutes later "The Pedestrian" was rescued,
unhurt inside the canister which fell
off the film transfer truck carrying it to
ABC Interstate's River Oaks Theatre. The
film, starring Ma.ximillian Schell, went on
the screen the same night, theatre public
relations manager Orin M. Levy reported.
These rotes for U.S., Canada, Pan-American only. Other countries: $15 a year.
THEATRE
STREET ADDRESS
TOWN
^^^^
STATE
POSITION
Boxoffice -THE national film weekly
825 Van Brunt Kansas Mo. 64124
Blvd., City,
SW-10
BOXOFFICE :: October 7, 1974

Help college
help you.
Businesses like yours gave over $340,000,000 to higher
education last year.
It was good business to do so. Half of all college graduates
who seek work go into business. The more graduates
there are, and the better educated
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Your money was vital to colleges.
It relieved financial pressures,
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So that colleges can continue
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ir^ -I
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BOXOFFICE :: October 7, 1974 SW-11

. . From
. . Jerry
I
^Merchant
OKLAHOMA CITY
gecause of overlapping fairs in Oklahoma
City and Tulsa, boxoffice receipts in
these two areas were down . Brewster.
United Artists" sales manager, is on a
vacation and plans on spending most
of it at home getting caug'it up. Jerry made
a trip to Dallas September 24 to attend the
funeral of Tim Stamps. UA booker there
... It was a bad day for most of the Oklahoma
City golfers who went to Dallas to
participate in the Variety Club Golf Tournament.
Among those going down from
Oklahoma City were: Charles Hudgens.
Starline Pictures; Frank McCabe and Audie
Adwell. Video Theatres; Bill Lane. Variety
Club chief barker; John Wilkinson. Westwood
Theatre, and Charles Baird. Oklahoma
Ctiy Shipping.
Charles Hudgens, Starline Pictures, and
wife Annabel drove to Denver where they
met with Jack Box. Universal manager, and
wife, before all four flew to Las Vegas for
the weekend ... An old-timer "Pat" Binnell
stopped to chat about old times with us
and to send greetings to his many friends
in this industry. He was a former Republic
manager and also had worked in the office
A COMPLETE LINE
,^
ALWAYS
THEATRE SUPPLIES
THEATRE EQUIPMENT
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FULLY EQUIPPED
REPAIR DEPARTMENT
SERVICE
DAY OR NIGHT ^ei0^
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Ave. Telephone: CE 6-8691
Oklahoma City 2, Okta.
a vacation in California and Las Vegas. She
ddn't say whether she brought back any
money from Vegas, but did say she was glad
she went to California first.
Marquee changes: "11 Harrowhouse."
North Park; "Juggernaut," Continental;
The Lords of Flatbush." North Park, Apol-
Cinema 70 and 14 Flags Drive-ln; -Duddv
lo,
Kravitz," Shepherd Twin; "Gone With
th; Wind," North Park; "Old Yeller" and
"The Incredible Journey," Will Rogers;
"Phase IV," Westwood; "Captain Nemo,"
Villa; •2001: A Space Odyssey," Quail Twin:
'Lightning Swords of Death," Cooper and
'Blue Summer," Cinema Mayflower.
Funeral services were conducted September
30 for Raymond Leasure, business manager
for Stage Employees Union Local 1 12.
Survivors are his wife, a daughter, two sons,
a sister, brother, and three step-daughters
. . Funeral services were held also September
30 for Mrs. Pearl Grube. mother of
George Grube. 14 Flags Drive-In.
Tulsa marquee changes: "The Longest
Yard." Park Lane and Village: "The Mysterious
Island of Captain Nemo." Admiral
Twin and Village; "Juggernaut." Continental;
"'200 1: A Space Odyssey." Southroads
at Universal. He now makes his home in
Fort Worth. Tex. . the applause
at the sneak of "The Front Page" at the Mall and 'Herbie Rides Again," Annex 3.
Shepherd Twin September 27. it looks like it
will be in for a long run there. Jan Doughty.
Variety Club secretary, just returned from
Producer Jerry Fairbanks
Honored in His Hometown
SAN ANTONIO—A civic luncheon honoring
Academy Award-winning producer
Jerry Fairbanks, who launched his industry
career as a part-time projectionist here, was
held Tuesday (I) at the St. Anthony Hotel.
The luncheon was sponsored by the
Greater San Antonio Chamber of Commerce
film industry task force, aided by the
San Antonio Motion Picture Council, San
Antonio Showcase Theatre and a group of
former students who attended Fox Tech
High School with Fairbanks,
Currently president of the Hollywood
Chamber of Commerce, the veteran film
executive came here to attend the premiere
(@)|
K Christmas Trailers^
MOTION PICTURE SERVICE CO.
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of his most recent film, an Eskimo movie
titled 'The Legend of Amaluk."
Fairbanks has produced more than 1,000
films. He won the Oscar" on two separate
occasions for his unique series "Speaking of
.Animals,"' which he produced for Paramount.
A noted film technician. Fairbanks developed
the Zoomar lens, the process by
which animals appear to talk and sing and
a system whereby three cameras operate
simultaneously from as many different
angles.
Seven Theatres Sharing
Para. Matinees Series
SAN ANTONIO— A new family matinee
series of motion pictures from Paramount
Pictures made its bow here with the showing
of 'Tarzan and the Jungle Boy."" a 1967
film release starring Mike Henry as Tarzan.
The film was shown at Saturday and
Sunday matinees at the Westwood. McCreless
Cinema. Broadway, Wonder, Universal
Cinema in San Antonio and at El Lasso in
Uvalde.
All films to be shown in the series are
rated G for family entertainment and will
include "A Boy Ten Feet Tall." "Black
Beauty,"' "tom thumb,"" 'Tarzan and the
Great River," "The Wishing Machine,"
"Sub-a-Dub-Dub," 'The Pied Piper," "Charlotte's
Web," "The Magic of the Kite,"
"Kingdom in the Clouds," "'My Side of the
Mountain,"" "Willy Wonka & the Chocolate
Factory,"" "Rumpelstiltskin,"" "Fancy Pants,"
Jerrico the Wonder Clown,"" "Santa Claus"'
and "The Headless Horseman of Sleepy
Hollow."
Bomb Explosion Damages
Adult Theatre in Texas
SAN ANTONIO—A bomb explosion in
downtown San Antonio damaged a closed
adult theatre. No injuries occurred as a result
of the blast on the roof of the former
Joy Adult Theatre,
Police investigators reported that only
part of the bomb exploded and as a result
there was only minimal damage to the roof.
The explosion blew a small hole in the theatre"s
roof and damaged some wiring.
Federal agents were assisting local police
in their investigation of the incident. Men
from the Alcohol, Tobacco and Firearms
Bureau of the Treasury Department are involved
in the probe. The federal involvement
stems from possible violations of federal
law regarding possession of an explosive
device.
Officers investigating the roof after the
explosion found 21 sticks of undetonated
dynamite. Only four of the 25 sticks of
dynamite went off, according to police.
r' OWV^LO^t^ \P^^ /v^'^*^^^^^^^ In Oklohomo—Oklohomo Theatre Supply Co., Oklahoma City, W
_ Cedar Knolls, N.J. 07927
_ ^^ Texas—Modem Sales and Service Co., Dallas, (214) 747-3191 R|P
SW-12 BOXOFFICE :: October 7, 1974

125
. ,
'
. , . . ^ . ,
'
'H J lUf TJl
early days of radio in the '20s on stations
rBrClOn rdy Dl00P6r WSOE and WHAD, Elmcr Bicck later
j°'"^'* "^^ ^"'^'^ ^'
. TT>n
WTMJ and finally WISN.
T\ 1
A7h in TTlN TlPnllt As a young man he studied under famed
•S/O III lliO iiCUUi
^^^^^^^ ^^g^^i^^ ^„j recording artist Jesse
MINNEAPOLIS—"Pardon My Blooper"
Crawford in New York City. He became the
turned out super-duper at the IDS Theatre, he^j organist and performed at the 1931
the Kcrmit Schafer collection of broadcast opening of the Warners Theatre (now Cenhoners
making no mistake as it hauled in tre theatres 1 and 2), a 2.100-seat movie
daily grosses that pushed it to a hefty
opening-week reading. The K-Tel
475
producpalace
which boasted a 27-rank, three-man-
uai Kimball pipe organ with M foot stops,
tion was generously tub-thumped in a lively
Qther local movie houses at which Bieck
campaign that included both radio and telepi^yed
(and conducted audience singalongs
vision. Producer Schafer was in town for a ^-^y^ ^^^ ai^j ^^f colored slides onscreen, augfull
week, working both Minneapolis and rented with personal chatter) were: River-
St. Paul, and snaring plentiful exposure for
^jj^^ Wisconsin (now Cinema 1 and 2),
himself and the picture in the media. It was Oriental, Avalon, Palace and Colonial. The
by far the boxoffice pace-setter, both in
i.,;;^^ (^q ^^g „q^ demolished. Only the
barometer figures and in actual dollars in Avalon. 2473 South Kinnickinnic, has a
the cash drawer. theatre organ which continues to be played
A pair of multiples and a double bill at special organ recitals. The only other
failed to generate any enthusiasm. "W" theatre equipped with an organ is the Riverbowed
at eight houses to an indifferent 60. side. While in this city, Bieck also conducted
And "99 and 44/100% Dead." in the words his own orchestra at the old Blatz Pahn
of one quipster. "was." It came in with a Garden.
thin 80 in a seven-screen debut. "Nightmare
Honeymoon" and "Deadly China Doll"
^j^^^ moving to California, he performed
rgg^iarly nightclubs in the Hollywood
at
tandemcd at the Orphcum—and fell short
^^^^ ^^^^^ 3^^^, J9g2, when he retired from
^''^ '' ^- •
professional music and went into real estate
With little fresh to pick from, apart from
^^^^^
the successful "Blooper," fans obviously
^^ j^^^^^ ^.^ ^.^^ G^^^^. , brother,
turned to holdover fare-and m numbers
^ ^^ Milwaukee, and a sister. Florsuffic.ent
to boost earlier readings for the
^^^.^, ^,^^ ^j Milwaukee,
lingering attractions. Showing slight gains
over their previous weeks' figures were
"Death Wish." "That's Entertainment!" and BV tO Sneak 'BeQIS Cmd I'
"Chinatown;' The latter picture was aided
Qct. 19 at TwO Theatres
on a key Saturday night by a sneak of
United Artists' "Juggernaut." MILWAUKEE—Carole Sutter, manager
Averoge h ^^ 'he Buena Vista office here, announced a
100)
Academy—Deoth Wish (Poro) 5th wk
Cooper—Thot's Entertornment! (UA), 10th
preview of "The Bears and I" is being
' ^ °
sncak
t' wk. ...185
Eight theatres—w ;aipi 60 planned Mill
Saturday evening (19) at the
Gopher—The Tamarind Seed 95 .
„ .. ,
the City northwcst
.u,.,„.
side
.A^
(Emb), 6th wk
,
IDS—Pardon My Blooper SR) 475 Road triplcx on s
°'De«dTy~chi^S"Soi' and at the Southtown triplex in West Allis,
SR)"'"""**'"'
^^IIoth'^Fo°xr'~" ""'' '"''''°°°''° ""*'
skvway I—The Rolling Stones (SRI. 4th
Skvway II—California Split (Col), 5th wk
65
80
100
85
Wis- Written invitations to exhibitors and
other guests will be mailed in the near
, "
wk
II Parol, th 160 futurc, to State—^hinotown wk
.
permitting the recipient choose
W-rld— Phase IV (Paro), 2nd wk 70 .,, ^, .
either theatre.
Tj- 1 rjo T Tk J
"^^ ^^^""^ ^"'^ ''" ^'^'''"S Patrick
Elmer Dieck, 72, Is Dead; Wayne, world-premlered during August at
Former Theatre Organist the Tomahawk Theatre in Phillips, Wis.
MILWAUKEE—Elmer Bieck, pioneer Already slated for Christmas-week showradio
and theatre organist, died in West- '"g are the Disney Productions films "The
wood, Calif., September 6, Boxoffice has Island at the Top of the World," plus "Winlearned
from his brother George Bieck. He nie the Pooh and Tiger, Too." They open at
was 72. the Southridge, Mill Road and Skyway tri-
A featured performer on the organ in the plexes December 20.
Voy Theatre Twinning
Project Is Announced
MAQUOKETA, IOWA—The Voy Theatre
here, opened in March 1973, soon will
become a twin. Dennis Voy has announced
the purchase of the next-door building and
construction on the Voy 2 is slated to start
immediately.
Voy 2 will be almost idL-ntical in size to
Voy 1. Like the present theatre, the new
auditorium will have 204 Heywood-Wakefield
rocking-chair seats. They will be red
with white backs, complementing the overall
decor which features walls with gold and
red drapes. Red carpeting will be laid in the
center aisle. The lobby of Voy 2 will feature
an eight-foot water fountain in the center
area, which will be accentuated by programed
lights.
The Voy 2 projection booth, like Voy 1,
will be completely automated with a Christie
platter system and Optical Radiation Corp.
xenon lamphouses.
Seats, drapery material, screen and automation
equipment will be furnished by Des
Moines Theatre Supply.
Voy. who does all his own booking, hopes
to have the new auditorium in operation
sometime around Christmas, with his manager
Jack Jones supervising the theatres.
A city of 6,000, Maquoketa is located 30
miles south of Dubuque, Iowa, and 40 miles
north of the Quad Cities.
The Pastime Theatre, operated for many
years by Iowa United Theatres, was razed
in 1973 to make way for a new retail store.
Voy also owns and operates the 61 Drivein.
located five miles south of Maquoketa,
and is the owner of KMAQ-AM-FM in
Maquoketa and WCCI Radio in Savanna,
Stella Stevens will play in
"Cleopatra Jones" sequel.
Warner Bros
Slif2fie^ Theatre Supply, Inc.
^A 1502 Davenport St.
^^^W Omaha, Nebraska 68102
^j0 " kx^a Code (402) 341-5715
Where Your Business Is APPRECIATED
^Kadvfori^
^^CROWNMANSHIPTS!
CROWN INTERNATIONAL PICTURES Beverly Hills, Calll
BOXOmCE ;: October 7, 1974

'
J
M I
LW A U K E E
£|d Stoller. manager of the United Artists
Corp. office here, told this correspondent
that his mother, who hves in Minneapolis
"has more pep than you and I combined."
She is Mrs. S. Stoller. who reached
her 98th birthday June 10. "Mother is very
active and besides she uses the phone each
week to keep in touch with her widely separated
family," Ed related. In addition to
Ed, a Milwaukeean, there is his sister Lorraine
Frisch, who lives in Virginia .
September 19 hosted a tradeshowing of
"Amazing Grace" at the Centre screening
room ... Ed Gavin, AIP office manager
here, invited exhibitors to preview the new
. . UA
'74 releases of "Abby." starring William
Marshall and Terry Carter, and "House of
Whipcord," starring Barbara Markham and
Patrick Barr. Both showings were at the
Centre screening room, 212 West Wisconsin
Ave.
Paul Triplet, who managed the Esquire
Theatre from about 1966 to 1967, now
spends most of the time in South Dakota
where he is in the newspaper publication
business. Paul phoned this correspondent recently
to
obtain an address, which we gladly
supplied, and we learned that he frequently
finds opportunity to slip in and out of this
city to visit old cronies along Filmrow.
Variety Club Tent 14's annual golf outing
for charity, held at South Hills Country
Club, attracted 144 guests, of whom 118
competed as golfers. Top winner was Mike
Ogrodowski of the Marcus Corp., whose
prize was a weekend for two in Las Vegas.
Mike elected to take the cash instead ($700).
Others: Dale Lamonds of WTMJ. Jim
Meyer of Marshall & Ilsley Bank, and Rosanne
Davey of Wery Travel Service, all of
whom won RCA color TV sets. Winning a
stereo phono combination were Gary Franzen
of Cinema, Inc., Don Ciardo of Bowl-
Bluemound Outdoor Theatre, 161st and
Blue Mound Road, has a new policy of $1 Rite Trophy and Sidney Turner, formerly
per person every night, with children admitted
free ... The Victory and Franklin 1812 Overture Records Store was rewarded
with Universal Pictures. Allan Dalberger of
100 drive-ins charge $4 per "carload with with a ten-speed bike. It should be reported
ad."
here that one of the above named stereo
consol winners, who insists on remaining
anonymous "in line with the spirit and great
^ ff'ATCH PROJECTION IMPROVE ^J
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5^ XRL (LENTICULAR) g
r^ JCI JET WHITE wnilLS& KtAKLtbUtNl PEARLESCENT ^5
heart of Variety (to serve needy children)."
unselfishly donated his prize to the Variety
Club Epilepsy Center, according to Roy
Schroeder, Tent 14's executive director.
Len Church, manager of Cinema 1 and
2 in Kenosha, about 50 miles from this city,
has been appointed communications liaison
officer for United Artists Theatres of Wisconsin.
We should be hearing regularly from
^^'^^^///llll\\\W^^^CSS^
^i6Q£££^^££/Ui^^^jjj^jj^£gg^ Len, who will have all the news!
from
your authorized
Theofre Equipment Supply Dealer
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MOTION PICTURE SERVICE CO.
125 Hyda St., San "
(415) 673-9162 - (
Pat Meuret, manager of the Oriental
Landmark Theatre (Pritchett Bros.) on the
city's cast side, is joining the horde of local
show business people who seem to be making
it to Las Vegas these days. It's not his
first visit, as he managed to get there earlier
this year— in the spring—when he
couple of relatives stayed at the
and a
MGM
Grand Hotel. This time he'll spend a week
there during October, undoubtedly planning
to return here in time for "Gala Opening"
Wednesday (16) through Saturday (19),
when the Oriental resumes live theatre in
an ambitious stage production that stars
comedian Kenny Youngman, Florence
Henderson, a Houdini-type escape artist, a
dancing chorus and a 21-piece orchestra.
Pat has a hobby: saving movie posters. Dating
from the days when he managed movie
houses in Wausau and Chicago, before coming
to this city, he now has 500 one-sheets
and over 1,000 movie stills.
Dan Striepeke, makeup supervisor for
"Planet of the Apes," visited here Thursday,
September 26, appearing on "Dialing for
Dollars" on WISN-TV, Channel 12. He also
was interviewed later by deejay Keith
Moore on WISN Radio. Dan described his
challenging assignment to make a human
being look like a simian when the "Apes"
films first were brought to his attention.
The process, he said, was to produce a cast
of the actor's face and make it up to look
like the character he was playing, then make
a mold and bake it for seven to eight hours.
A series of such masks were made for each
actor and the whole process demanded a
number of days. "Making George C. Scott
look like Gen. Patton was a real problem,"
the makeup artist admitted, and he then
went on to explain all the details of changing
the shape of Scott's nose and other facial
features.
Evidently Keith Moore is quite a movie
fan himself, as he frequently teases
WISN listeners with such
his
memory-taxing
exercises as reading a line of dialog and
then asking from which film it was taken
and who said it. Or he'll invite a movie buff
to phone him and. while on the air, he'll
test the buff's musical memory by playing
a bit of the musical background from a wellknown
motion picture. The other day the
caller was asked to listen to musical tidbits
which he quickly identified as coming from
"Love Story," "The Godfather" and "Gone
With the Wind." The music was not from
the all-too-familiar theme songs from these
pictures— just musical background. Anyway,
as a reward for coming up with the correct
answers first, Keith awards prizes like theatre
or circus tickets, a digital clock radio or
a dinner for two at a local restaurant. He is
heard weekdays from 10:30 a.m. to 3 p.m.
and is one of the more popular deejays in
town.
Some personalities seen in motion pictures
who will be in town soon during a
five-day extravaganza at our new convention
center are: Phyllis Diller. Bill Cosby, Lynn
Anderson, the Smothers Brothers and David
Steinberg. Called "Wide World of Women,"
(Continued on page NC-8)
Get ready for
NC-2
|R0WNMANSHIP75f
X^ CROWN INTERNATIONAL PICTURES Beverly Hills, Calif.
BOXOFFICE :: October 7, 1974

(414)
co-starnng
THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
:
i^ow they're together for the first time on one biy siiow
PAM GRIER as FOXY BROWN
also starring PETER BROWN • TERRY CARTER
•
as Michael KATHRYN LODER
HARRY HOLCOMBE Produced by
a Fred Weintraub-Paul Heller production
ISAAC HAYES is
TRUCK TURNER starring
YAPHET KOTTO also starring ALAN WEEKS
•
ANNAZETTE CHASE Screenplay by
• Story by Jerry
Oscar Williams & Mictiael Allin
Buzz Feitshans
•
Written and Directed by Jack Hill
Wilkes Produced by Fred Welntraub & Paul Heller
Color by Movlelab
an American International Picture «il
•
Color by Movielab Directed by Jonathan Kaplan
an American International Picture j|
RESTRICTED

MINNEAPOLIS
^ennj Lutz. 20th Centurv-Fo\ branch
salesman, took his 16-year-old son
Terry and two relatives to Mobridge. S.D.,
September 21-22 to be guests of Ronald
and Roy Maier, Mack Theatre. Mobridge.
The entire party engaged in a hunt for
ruffed-tail grouse—and their luck was excellent.
They returned with their limits.
Hines, National Screen Service office
Bill
manager, left on a vacation trip to Vail,
Colo. He was accompanied by his wife
Karol, who is secretary to Vem Barrett,
branch manager of National Theatre Supply.
The Hineses have friends in Vail.
Tom and Brenda Bjornstads, who are
seven-month newlyweds, are the new owners-operators
of the Grand Theatre in
Oakes, N.D. The showhouse previously was
operated by Matt and Betty Prison . . .
Forrie Myers, Paramount branch chief,
returned from a one-day sales meeting held
in New York City. Patterns for forthcoming
product were discussed, with emphasis on
"The Longest Yard." The Burt Reynolds
starrer bows Wednesday (16) day-and-date
at the Orpheum theatres in this city and St.
^^wm^^-i^
Paul, with the run pacted until Christmas.
At the Yuletide, "Yard" will then make an
immediate outlying break.
Don Palmquist, 20th Century-Fox office
manager, grabbed his pole and tackle and
did a bit of fishing in a lake just north of
Crosby-lronton September 21. Palmquist (to
whom everything happens) soon found himself
out on the lake and in the midst of a
summertime snowstorm"—since autumn
officially was two days away. "1 couldn't
even see the shoreline, the flakes were so
heavy," the Arctic correspondent reported.
ihe scoreooard showed Palmquist zero, fish
winners by default.
Arlene Dahl was in the Twin Cities on
behalf of a national store chain and their
beauty preparations. Actress Dahl who,
everyone agrees, Uves up to her name, made
d round of radio, TV and press appearances—and
at one point paused to have
lunch with Mrs. Gregory Peck, whose husband
also was here pubUcizing "The Dove,"
which he produced.
Dealers
in the finest
sound and
projection equipment,
seats and screens.
Roy Smith, branch manager for the William
H. Lange Co., flew to Los Angeles
September 22 to huddle on bids for "The
Trial of Billy Jack," set here as elsewhere
m a series of four-wall deals . . . Twentieth
Century-Fox is reissuing "The French Connection"
and "The Seven-Ups" for a November
8 break here, with some 70 prints
working. The same TV-ad campaign as that
for "Dirty Mary Crazy Larry" is planned.
Alan Cordover, general manager of K-Tel
Productions, was up on the roottops shouting
out the grosses notched by K-Tel's
"Pardon My Blooper," which bowed in
hefty fashion at the IDS Theatre here and
at the Grandview Fine Arts in St. Paul. A
soundtrack album also has just been issued
by K-Tel. "Blooper" also is set to open in
Rochester and Syracuse, N.Y., and in three
suburban-Detroit areas—Southfield, Allen
Park and Warren.
Bill Doebel, United Artists branch chief,
was elated at audience reaction to "Juggernaut,"
sneak-previewed September 21 at the
State Theatre here. It bowed September 27
at the local and St. Paul Orpheums and also
at outstate keys . . . Jack Ignatowicz, Columbia
branch booker for this city, and his
wife Marilyn welcomed an eight-pound male
addition to the family, Jacob Jordan. All
concerned were happy and well—and "J.J."
at last report was having a "wail" of a time.
CINEMA SYSTEMS. INC.
Frank Zanotti, Universal branch manager,
trade-previewed "Airport 1975"—and the
consensus was that this is one sequel that's
(Continued on page NC-6)
p. O. Box 16036 I
Minneapolis, Minnesota 55416 I
Telephone (612) 339-4055
|
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NC-4 BOXOFnCE :: Ctotober 7, 1974

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Larry Joachim
TEL. [212] 724-7473
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lleui Vork, il.V. 10023

Peck Promotes 'Dove'
Openings in NC Area
MINNEAPOLIS—Gregory Peck plainly
do€sn"t run with those who seem to think
that promotion, tub-thumping and the tell-
'em-sell-'em approach for motion pictures is
outdated. An actor whose screen credits include
many of the finest movies ever put on
film and whose talents and artistic sense
never have been questioned, Peck has jumped
into the role of producer with both feet
with his current release "The Dove," a Paramount
picture.
His round of personal appearances across
this territory on behalf of the true-life sailing
adventure has left fans, broadcasters, journalists,
exhibitors and distributors not only
deeply impressed but singing his praises.
The Dove," the briny yarn of a youth's
solo 30,000-mile, years-long voyage around
the world, is breaking first worldwide in the
Minneapolis and Milwaukee territories. And
producer Peck has been on hand to launch
The Dove" in high style. Every inch a
gentleman (and he towers well past the sixfoot
mark), Peck not only effortlessly
charmed the big-city opinion-makers ... he
simply wowed such towns as Fargo, N.D.;
Sioux Falls, S.D.. and Duluth, Minn. Reaction
from the State Theatre in Sioux Falls
was typical, as told in a phone call to local
Paramount branch manager Forrie Myers:
"We"ve never seen anything like it. He was
wonderful! They're still (four days later)
talking about it! And Peck's appearance
here has resulted in a flood of calls to the
theatre, all inquiring about the movie!"
The Dove" bowed September 25 all
across the territory, 120 prints working in
what amounted to that many world premieres.
Peck was accompanied on his promotional
trip by his wife. Also aboard and
handling all promotional details, interviews,
broadcast times and the like was Sandy
Livingston. She's from Paramount's New
York City exploitation office—and accolades
are due publicist Livingston for the
smooth, efficient manner in which everything
was kept running.
In this territory, she represented Paramount
and Peck—and worked in cooperation
with Rodney Grubb of Grubb-Cleland
Advertising Agency. Grubb accompanied
the star on behalf of the theatres playing
The Dove."
Said Grubb: T'm so glad that Peck was
willing to visit these smaller cities, usually
not included on a star's itinerary in this
area. I think the turnout for him and the
enthusiasm shown him will be spoken of
back in New York and Hollywood— and
there'll be the realization that such communities
represent just a heckuva lot of
money."
Said Forrie Myers: "Peck is such a
gentleman. What an impression he made!
In these communities, he was literally
mobbed for autographs—and instead of
turning away after a few moments, he
simply stood and smiled and signed until
the last fan was satisfied. He just worked
like a horse—or should I be saying 'like a
TRUE star.' "
Tenlelino Will Twin
Worthington Theatre
WORTHINGTON. MINN.—Plans for
twinning the downtown State Theatre here
were announced early last month by Tentelino
Enterprises, based in Alexandria, Minn.
Tentelino spokesman Ray Vonderhaar said
an addition would be constructed on the
post office side of the existing auditorium.
Following the remodeling, the twin will have
one 600-seat theatre and a mini-auditorium
which will accommodate between 250 and
300 viewers.
The State Theatre marquee, long a landmark
in the central business district, will be
removed as part of the overall project.
In view of an earlier announcement that
Tentelino would lease space for a twin
movie house in the Oxford Street Shopping
Center, Vonderhaar stressed that the facility
would be located downtown because of a
change in the firm's plans.
MINNEAPOLIS
(Continued
page NC-4)
actually more exciting and better than the
original. It bows Friday (18) at the Mann
Theatre here and at the Plitt Riviera in St.
Paul. Zanotti also sneaked "The Front
Page" at the St. Louis Park Theatre September
28, again to solid audience reaction.
"Page" is the Christmas attraction at the
Cooper Theatre here and the Grandview
Fine Arts in St. Paul, opening December 20.
Jim Wilson, booker at McCulloch Booking
Service, is waking up the rooster these
mornings. Five dawns a week, he pilots a
local school bus . . . Filmrow visitors: Joe
Schindle, Avalon Theatre, Granite Falls,
and Carter Troyer, Botno, Bottineau, N.D.,
who reports his area goose and duckinghunting
outlooks are "great."
Jack Bradley of Independent Film Service,
which he runs, is recuperating handsomely
from a recent heart attack—but one
concession he'll have to make is the giving
up of attending Minnesota Gopher football
games on the road. Bradley hadn't missed a
University of Minnesota grid game, either
at home or away, in years. He'll still be in
the stands at Memorial Stadium here when
the Gophers play on their home turf—but
when they're on the road, he'll be glued to
his radio.
LINCOLN
j^o end to rising operating and construction
and any other kind of costs connected
with the industry is putting a stop to any
theatre construction, in the opinion of veteran
Irwin Dubinsky. He said the cost of
even repairs sometimes is so high that it
requires a loan negotiation these days.
There seems to be no letup in sight," said
the president of the locally based circuit.
Dubinsky noted there is no indication that
rising costs have forced existing theatre
operations to be closed in Nebraska to date.
But. he added, it is slowing completion of
units already under way. For example, Dubinsky
reports his circuit's twin under construction
in Grand Island's mall will not be
open for Christmas as scheduled—and
neither will a new twin in suburban Omaha.
He explained builders of both leased operations
deliberately are slowing the work in
order to try to meet the rising dollar costs,
compared even to when the leases were
signed.
In
Nebraska—Slipper Theatre Supply Co., Omaha,
(402)341-5715
1
BOXOFFICE :: October 7. 1974

Complete UL lisiing: projector mechanisms,
• magazines, pedestals, sound reproducers, amplifiers,
motor drives— all Sentury components, individually
or collectively when installed as a complete projector
. and sound system.
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
Foryou, as a theatre owner, this
listing means many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed asa
complete system, complies
, incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
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and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
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you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing,
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
'This UL listing is
warrants your attention.
meaningful—it
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CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
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Quality Theatre Supply Co.
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Harry Melcher Enterprises
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Des Moines Theatre Supply Co.
1121 High St.
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Minneapolis Theatre Supply Co
51 Glenwood Ave
Minneapolis, Minnesota 55403
BOXOFFICE :: October 7, 1974 NC-7

. . The
. . Kenny
. .
D E S
MOINES
John Hutte took over managerial duties
the Strand Theatre, Leon, effective September
1. In addition to running the Strand,
Hutte is a substitute teacher in the Leon
Dee McCoy, former
school district . . .
assistant manager of the Fleur Four theatres,
has left this position to resume her
education in Eugene, Ore.
Dubinsky-Fridley Theatres announced the
resignation of Jo Schutt, manager of the
Fleur Four theatres, effective Thursday (3).
Jo is leaving for other employment. A successor
will be announced at a later date.
Dave Gold, branch manager of 20th Century-Fo.\,
and his wife hosted a private
party of 150 at the Fleur I Theatre September
9, when "The Mad Adventures of 'Rabbi"
Jacob"' was screened .
River Hills
Theatre September 11 hosted an IBC convention
of 120 and September 13 hosted
approximately 550 Chevrolet merchandisers
and dealers from around Iowa. A preview
film featuring the 1975 line of Chevrolets
was a highlight of the meeting.
The Galaxy September 14 held a midnight
showing of "Pink Floyd." For this
special showing, the Galaxy was staffed by
Roy Disney, Jay Maness, Ed Buckley, Judy
Sanders, Rob Kress and Pat Neal. Maness
reported a "terrific turnout" for "Pink
Floyd."
Bantam Books and Paramount Pictures
September 21 hosted a teachers' screening
at
of "The Dove," produced by Gregory Peck.
Some 600 educators were in attendance.
Anna Lee Poffenberger, Warner Bros.'
assistant cashier and Boxoffice correspondent,
traveled to Sioux City during the September
21-22 weekend. She received a grand
tour of that city's Dubinsky houses, hosted
by Justin Jacobsmeier, and was introduced
to the managers and staff members of several
theatres, including the Gordon Twin
Drive-In, the Orpheum, the Plaza theatres
and the Hi-Way 75 Drive-In.
A meeting of Dubinsky-Fridley city managers
was held in Jay Maness' office Septem
20. In attendance were Judy Sanders,
Jo Schutt, Rob Kress and Ed Buckley.
Among subjects discussed were concession
promotions, theatre reports and staffing.
River Hills usher Nat Bradford celebrated
his birthday September 19 . . . Cashier Nancy
Swinehart recently suffered a sprained
ankle while on a charity fund drive . . .
George Madison, doorman at the Ingersoll
Theatre, is spending a two-week vacation
. at home Hansen. Dubinsky
maintenance man, vacationed for a week in
and around the Chicago area . . . Jerry Torrencc
is the new operator at the River Hills,
succeeding Duane Graham, who left the
union for work in Waterloo.
Carl Olson, United Artists division manager,
recently visited circuits in this city
and in Lincoln . . . September 18 Universal
screened "'Airport 1975" here and in
Lincoln, with excellent reaction reported.
The feature stars Charlton Heston. George
Kennedy and Helen Reddy . . . Dorothy
Clark, inspector, is vacationing with relatives
. . . Two Universal employees are the
proud owners of recent acquisitions. Annabelle
Chavez has a new Vega and Evelyn
James bought a "new" house in the Highland
Park area.
Tim West of the Fridley office and his
wife vacationed in California and attended
.
a cousin's wedding there . . . Dick Glenn
and his wife vacationed for ten days around
Mackinac Island in northern Michigan .
.\da Maxfield visited relatives and, in addition,
did some fishing at Lake Rathbum
during her vacation.
The Plantation Drive-In was robbed of
between S400 and $500 September 13.
MILWAUKEE
(Continued from page NC-2)
the ambitious event starts Wednesday (9)
and runs daily through Sunday (13). It consists
of seminars on such subjects as: working
mothers, marriage, divorce, sexism, selfdefense,
discrimination in employment,
black women on the move, senior citizens,
career alternatives, legal rights of the housewife,
stock investment, crafts and country
painting and more. There will be all kinds of
exhibits, fashion shows, gourmet cooking
lessons, new health plans and e.xercise programs,
career counseling, sewing and fabrics
and much more. Thousands of area women
are expected to attend the seminars, practical
demonstrations and exhibits, all part of this
extravaganza which is billed as "the biggest
entertainment of the year." Prices for
tickets are $2.50 at the door ($2 for advance
tickets by mail).
Mary Crowe of the UATW office here
had opportunity during August to visit with
her parents living near Grand Rapids, Mich.
While there she decided to see the new UA
triplex, the Movies, located in the Briarwood
Shopping Center in Ann Arbor and was
given a "Cook's tour" of the facilities by
Gary Harrer. theatre manager. Incidentally,
Gary is now in Florida on an eight-week
leave of absence to conduct some personal
business.
—
The Movie House, Wisconsin Dells, managed
by Jack Ringe (formerly of Centre
theatres 1 and 2 here), has changed from its
summertime policy. It now is open Monday
through Friday for one show only, starting
at 8:30 p.m. Saturday and Sunday there is a
2 p.m. matinee and two evening shows at
7:30 and 9 p.m.
Statt BOXOFFICE coming .
D 1 year for $10 D 2 years for $17 (Save $3)
n PAYMENT ENCLOSED D SEND INVOICE
Airer Holds Dusk-to-Dawn Show
MILWAUKEE— 'Four Big Dusk-to-
Dawn Shows" was the film fare at the
13-29 Drive-In located between Abbotsford
and Colby, Wis., Sunday (1). The underskyer
offered "The House That Dripped
Blood," "Ben," "Willard" and "Tales From
the Crypt." All films were rated PG.
These rotes for U.S., Canada, Pen-American only. Other countries: $15 a year.
THEATRE
STREET ADDRESS
TOWN STATE ZIP NO
^^AME
POSITION
Boxoffice -THE national film weekly
825 Von Brunt Blvd., Kansas City, Mo 64124
THEATRE
PROJEC^
NEW EQUIPMENT from $7500
USED EQUIPMENT fi "' ""-
LEE ARTOE CARB
"'—kntilfi
October 7, 1974

—
—
—
—
—
—
—
—
7th
PREMIERE CEREMONIES—Avco
Embassy's Peter Brocco-Paula Trueman
starrer, "Homebodies," world-preiiiiered
recently in Cincinnati. Shown
here at debut ceremonies in the lobby
of the Skywalk cinemas are, left to
right. Marshal Backlar, producer;
"Homebodies" star Paula Tnieman;
Jim Levitt, co-producer; Don Wirtz of
Mid States Theatres (at microphone),
and Larry Yast, director.
Cincinnati Lead 500
For 'Entertainment'
CINCINNATI— That's
Entertainment!"
grossed 500 for its ninth week at the Valley
to again lead all first-run films for the
recording week. Next in line was "California
Split." which posted 475 for its sixth
frame at Times Towne Cinema. Two films
rated 400— 'Death Wish" at Showcase 3 for
its sixth week and "Frankenstein" at Showcase
4 for its
fifth stanza.
(Average Is 100)
International 70, Kenwood The Tamarind Seed
(Emb), 5th wk 125
Place The Groove Tube (SR), 9th wk 350
Showcase Our Time (WB), 2nd wk 300
1
Showcase 2 Buster and Billie (Col), 4th wk 350
Showcase 3— Death Wish (Para), 6th wk 400
Showcase 4 Fronkenstein (SR), 5th wk 400
Skywalk Homebodies (Emb), 6th wk 250
Times Towne Cinema California Split (Col),
6th wk 475
Volley That's Entertainment! (UA), 9th wk 500
Three the Hard Way' Makes
It Easy to Lead in Detroit
DETROIT—For the first time in months,
three single bill pictures grabbed the top
spKJts. "Three the Hard Way" made it easy
the ninth week placed third with 225.
Americana II— The Sting ;Untv), 35th wk 90
Eight theotres Bring Me the Head of Alfredo
Garcia :UA- 70
Eight theatres Death Wish Para) 70
Five theatres Big Bod Mama (SR) 95
Four theatres
Fox—The Block
The Tomonnd Seed (Emb)
Godtother SR), 3rd wk
85
150
Grand Circus- Return of the Dragon (SR), 2nd wk, 300
Northland— Thot's Entertoinment! UA), 9th wk. .225
Palms Three the Hard Way AA 495
Six theatres— For Pete's Soke C ol wk 90
BV), 2nd 80
Six theatres- Co^toway Cowboy wk. ...
Studio Eight— Uptown Saturday Night (WB),
10th wk I 10
Studio North— King of Hearts ;SR), 5th wk 80
Ten theatres— Colifornio Split (Col) 130
Two theatres—The White Down (Para). 3rd wk. . . 85
Two theatres Together Brothers 20th-Fox) ...210
"Return of the Dragon' Roars
Into Cleveland With 230 High
CLEVELAND— Return of the Dragon"
roared into Cleveland with a 320 average
Harry Mohney Files Suit
To Limit Investigation
LANSING, MICH.— Harry V. Mohney,
who owns several adult theatres and bookstores
in the Mideast area, has filed suit in
U.S. District Court seeking to prevent federal
authorities from "baring the facts"
about his business operations. Mohney
charged that FBI raids on his Durand,
Mich., offices July 31 were illegal and violated
his constitutional rights.
The suit specifically asked that Mohney's
records be kept away from a grand jury.
Ralph Guy, U.S. attorney, acknowledged
that a major investigation of Mohney is in
Twin Planning Xmas Bow
CLEVELAND—The Park Center I and
II, located in the new Park Center complex
to first place with 495 opening week at the in the downtown area, is aiming for a
Palms. "Return of the Dragon" in the second
week at Grand Circus showed 300 and
Christmas-week
of the twin theatre
opening.
will
Each
accommodate
auditorium
approximately
"That's Entertainment!" at Northland for
250 viewers.
Editorial Hails Bow
Of Soo Red, Soo Blue
SAULI STi:. .\lARli;, MICH. — The
opening of a twin theatre in this city was
hailed as a major addition to the business
community in an editorial published in the
Sault Ste. Marie Evening News. Stated the
newspaper: "Show business, like fishing,
once in the blood tends to remain there.
So it is with Joe DePaul, the Sault Ste. Marie
equivalent of the New 'York Shuberts and
Detroit Nederlanders.
"When fire wiped out the Temple Theatre
last winter, it would have been easy
for Joe to knock
at six theatres in its first week. Two
down the walls, turn the
fibns
space into a parking lot and go fishing
tied for second with 170: "That's Entertainment!"
in its tenth week at the Colony and
and hunting. .At his time of life, who needs
the hassle of show business'.'
"Escape to Nowhere" in its opening week
"But Joe decided that in spite of TV, motion
pictures 'are still your best form of
at two theatres.
Bereo, Village—The Sting (Univ), 39th wk 120
Colonv That's Entertainment! (UA), 10th wk. ...170 entertainment," as the advertisements used
Five theatres—The Harrod Summer (API) 135
to
Four theatres— Pink Floyd (SR), 2nd wk 80
go, and turned to the drawing board.
Four theatres The Tamarind Seed (Emb), 4th wk. 160 "It was a good many years ago that Joe's
Fox Cedar-Center Frankenstein (SR), 5th wk. ..105
Six theatres— Return of the Dragon (SR) 230 father entered show business by the simple
World East, World West Escape to Nowhere (SR) 170
expedient of loaning cash to a local vaudeville
theatre operator to send to incoming
acts to finance their train tickets.
"During the recent conversion of the
old Soo Theatre into Soo Red and Soo
Blue, two modern, intimate houses, Joe was
on the job watching cement block walls
rise, plaster come tumbling down and paint
go on. He showed visitors through with a
real pride in something new for the Sault.
There is magic in the movies— magic of
romance, of pathos, of humanitv and of
comedy.
"Some customers wail wistfully for 'the
good old days.' While some of those films
of the "Golden Age of Hollywood' were
very fine indeed, many were sheer trash. The
intellect was left far behind as purilc and
progress but did not say whether or not a
banal plots were developed with magnificent
grand jury is involved.
technical proficiency.
Mohney stated that more than 20 FBI
"Some of the new films, it is true, are of
agents spent ten hours in his office carting
another sort of trash; but the world of
out books, financial records and locked
make-believe is changing. With great films
safes containing at least $54,000 in cash.
like "The Sting' and "American Graffiti."
movies and Joe DePauTs theatres are here
to
slay."
DePaul's .Soo Red and Soo Blue twin
complex is located at 534 Ashmun and each
auditorium accommodates 336 viewers.
Walls are covered in coordinated red, white
and blue Soundfold draperies.
(Continued on page ME-4)
etreadvfor
IBOWNMANSHIPTSI
gZ7 CROWN INTERNATIONAL PICTURES Beverly Hills, Calif.
BOXOFFICE :: October 7, 1974 ME-1

DETROIT
(^onarutuiutlonS
'9
to
Gabe Anton & Robert Vickrey
on the recent openina oj^ uour
SHELBY CINEMA I
SHELBY,
MICHIGAN
& II
presented at the Royal Theatre September
The first Youth Film Forum of the new
Jn order to accommodate the entertainment shown and all scats will be only $1. Inauguration
season will be held Saturday (12) at Studio
of the matinee program was
desires of senior citizens and persons
working evening or night shifts, the management
stimulated by the establishment of a new
8 Theatre in Southfield, it was announced
by the Motion Picture Council of Greater
of the Main Theatre. Royal Oak, Royal Oak Social Security office next door Detroit. Moderator for the session will be
announced the policy of a matinee performance
the theatre. Many senior citizens now will James Limbacher. audio-visual director for
to
each Wednesday starting at 1:30 p.m. be able to transact social security business the Dearborn Public Library. The purpose
Unless a picture is held over, the normal and see a show during the same trip downtown.
of the forum is youth involvement in the
change of program in most area theatres is
R. F. Anthony, owner of the Main. area of developing an appreciation of better
Wednesday. Therefore, persons attending
films, especially in the areas of story, acting,
the Wednesday matinee showing will be the
says the theatre parking lot will be open (at
the rear of the movie house) for both show directing and producing.
first to see the feature during any engagement.
patrons and visitors to the Social Security
Dorothy Duncan, publicity director for
In accordance with usual matinee office. The first matinee offering was the
the Greater Detroit Motion Picture Council
policy in the metropolitan area, only the Robert Redford-Mia Farrow starrer for
(and who spends all spare time with the
major film of a double-bill program will be Paramount Pictures. "The Great Gatsby."
Michigan Emergency Patrol), was proud to
announce that her son Arden Rynew has
been awarded a $6,000 grant by the Canadian
government to film in Alaska. He
18.
resides in Toronto. Arden also has had his
book "Filmmaking for Children" in first
print, in German.
Condolences to Herman Cohen, whose
father M. Cohen, 89. a resident of Los
Angeles, died recently.
William Clark of Clark Theatre Service
announces that the Palace Theatre here
(formerly the National Theatre) now will be
represented by his Oak Park office for the
licensing and booking of films. The theatre
is owned and operated by Palace Amusement
Co.. of which Sol Korman is president.
Seating capacity of this theatre is 1,000.
.Also obtaining the services of Clark Theatre
Services is the new owner and operator
(Continued on page ME-4)
and ^nanh
iJjou
TriEAltlE
^^
RiNGOLD
EQyiPMENT CO.
Serving the Midwest
STOCK IN BOTH LOCATIONS
PAUL J. VOUDOURIS
JACK WALSH
952 Ottawa, N. W.
Grand Rapids, Michigan 49503
(616) 454-8852
JOHN KENNY
32647 Ford Road
Garden City, Michigan 48135
(313) 522-4650, 4651

co-starring
THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
He's a skip tracer
the last of the
bounty hunters.
Now they're together for the first time on one big show!
PAM GRIER as FOXY BROWN
ISO starring PETER BROWN • TERRY CARTER
•
as Michael KATHRYN LODER
HARRY HOLCOMBE Produced by
Buzz Feifshans
•
Written and Directed by Jack Hill
Color by Movielab
an American International Picture Ml
a Fred Weintraub-Paul Heller production
ISAAC HAYES is
TRUCK TURNER starring
YAPHET KOTTO also starring ALAN WEEKS
•
ANNAZETTE CHASE Screenplay by
Oscar Williams & Michael Allin
•
Story by Jerry
Wilkes Produced by Fred Weintraub & Paul Heller
•
Color by Movielab Directed by Jonathan Kaplan
an American Infernatlonal Picture £|.
O-.ginal Music Seme and Songs Perlormed b, WILLIE HUTCH
Soundlracl, Album available on Mo.own Pecoros

I
D E T RO
(Continued from page ME-2)
of the Meredith Drive-In— Northern-Air,
Inc., of Houghton Lake. Principals in
Northern-.Aire are William Amy, operator
of the Mid-State Theatre in West Branch,
and Richard Stoneman of the Strand Theatre,
Roscommon.
It was reported by the Tuscola County
Advertiser that Caro went •Hollywood for a
few hours and everyone loved it." The occasion
was the world premiere of "Barabas vs.
the Night Berzerker." a locally produced
28-minute spectacle filmed on Charity Island
in Saginaw Bay. The premiere was held at
the Strand Theatre, Caro. for a select audience
of approximately 200, mostly friends
and relatives of cast members. The firstnighters
went all the way in the finest of
traditions of past Hollywood premiere galas.
Ladies wore evening gowns, their escorts
were in formal attire and even a Rolls
Royce was rented for the occasion. The
movie and its premiere were the brainchild
of an Oakland University student, Kim
Newhouse. 21, and Caro native Bob Ashmun,
24, a film student at Brook's Institute
in California. Ashmun's father provided the
use of the theatre for the premiere showing.
The two film producers made the film on a
tight budget of $800. shooting the stereotyped
dramatic spoof with a cast of five
and a crew of seven. All in all, it was a first
for the community and everyone loved it!
The Clio Cinema opened recently in the
Clio Square Shopping Center. An independent
operation, the house seats 436 and
has fully automated projection equipment.
The management hopes to specialize in
family movies, with all weekend matinees
rated either G or PG and suitable
for children,
R-rated films will be shown weeknights
only.
I
COMPLETE
-in Theatre Construction Since 1946
• STEEL TOWERS
• PAINTING
• REPAIRS
Free Estimates
THEATRE CONSTRUaiON CO.
Foir>ield Drivc.ln Thiotrt
Foirficid, III. 62837
Phom A/C 618-847-7636
'Htaas^^
Mr. and Mrs. Neil Haugen are
interested
in obtaining any information, pictures or
material anyone might have on the Garden
Theatre, Frankfort. The house opened in
1923 as the Victoria Theatre. The Haugens
wish to compile a history of the theatre and
desire more background material than they
presently have . . . Change has come suddenly
to the Galaxy Drive-In via a new
owner and a new form of entertainment.
Ron Koch, ex-owner, sold out to American
Entertainment Co. (AEC). an Iowa firm that
deals primarily with the exhibition of X-
rated movies. Although this is the main
type of entertainment, Koch said that "a
combination of regular movies will be
shown."
John Paul, owner of the Richmond Theatre,
Richmond, recently announced the
opening of his movie house Wednesday evenings
for the purpose of presenting rock
concerts from 8 to 11:30 p.m. Paul also
hopes to have a country music night Tuesday
evenings. Providing family entertainment
has been Paul's constant ideal and one
which he refuses to neglect. He says he will
show no X-rated movies and has applied
for a beer license for the theatre, explaining
that "in many assemblages with entertainment
you can buy a glass of beer."
Variety Club Tent 5 will honor William
Wood at a noon luncheon at Mario's November
12. Bill was with Columbia Pictures
12 years before being transferred to Minneapolis
as Columbia branch manager. Invitees
include Norm Levy, vice-president.
New York, and division manager Herb Martinez,
Chicago. Wood was chief barker of
Tent 5 while in this city.
The city of Muskegon has purchased the
Regent Theatre for a reported $165,000 and
will demolish the structure immediately
along with the adjacent Lyman Building.
The theatre opened in 1916 as a vaudeville
palace and the curtain was lowered for the
last time in September 1972 .. . The village
of Oxford has filed suit in Oakland Circuit
Court for permission to raze the Oxford
Theatre. The building was gutted by a fire
over a year ago and is in danger of collapsing,
the suit claims. The city alleges it has
tried to get the owner to repair or remove
the building but claims he has refused to
date . . . The St. Ignace Cinema plans to
remain open this winter and will continue
to bring the area the best in entertainment,
the
management announced.
An item in the News' "Contact 10" column
read as follows: "Imagine my shock
when I saw a sign at the Dearborn Drive-In
announcing a $1 charge for each child six
to 1 1 as I drove up with a carload of kids.
After promising to treat them to two Walt
Disney movies, it was too late to turn back.
There was nothing in the papers about paying
for children. Since when have drive-ins
become money-hungry enough to charge for
kids?" The paper replied in part: "The next
movie kids may see is 'Mickey Mouse Becomes
a Capitalist.' Oddly, the whole situation
started when Walt Disney Productions
and its distributor demanded that the driveins
pay them a percentage of children's admission
proceeds or the theatres simply
would not get the films."
A star-struck resident of Flint recently
wrote the Free Press' 'Action Line" reporter
as follows: "I understand that George C.
Scott is going to make a movie in Michigan
next year. I'm extremely interested in the
movie industry and would love to work in
some way on this film. Can you put in a
good word for me'?" The answer was: "Action
Line relayed your wish to George C.
Scott's press agent and he's expecting to
hear from you. Scott will direct and produce
a film to be shot in and around U-M Hospital
burn center. The film will star Trish
Van DeVere as a burn victim who's taken
to the center for treatment. The script is still
being worked on and shooting isn't scheduled
to begin in Ann Arbor until sometime
next May. With actual filming so far in
the
future, job details are scarce, but Scott's
agent agreed to let you fee first in line."
A display ad in a Toronto newspaper recently
advised that Canapix is seeking "$60,-
000 needed for feature fihn with a realistic
grossing potential of over $1 million. Tax
shelter. Distribution commitments."
Editorial Hails Opening
Of Sault Ste. Marie Duo
(Continued from page ME-1)
Other remodeling included complete renovation
and automation of the projection and
-sound facilities,
a dropped ceiling, new seats.
wider aisles and installation of a 12-inch
thick soundproof wall between the two theatres.
Both theatres are served by a single boxoffice.
The color of the ticket stub designates
the theatre attended. Soo Red plays mostly
extended-run films, while Soo Blue offers
shorter-run motion pictures, according to
DePaul.
All Seats $1 All Week
From New England Edition
WEST PEABODY, MASS.—The West
Peabody Twin has dropped admission price
to $1 for all seats all week.
ME-4
BOXOFFICE :: October 7, 1974

INDEPENDENT-INTERNATIONAL
PICTURES CORP.
Now in
our 7th BIG YFAPl
COMING SOON-
WILD
STEWARDESSES n
Copyright MCMLXXIV Independ national Pictures Corp.
From the Producers of 1974$ Smash Hit
"TH£ NAUGHTY STEWARDESSES"
BIGGER, WILDER -A High Budget
Production with
NAME STARS!
165 WEST 46th STREET
NEW YORK. N.Y. 10036 . (212) 869-9333
President- ' """^""^ V^nr, oy. Kennis, v^^ /-l , . „
of the Board
., Chairman
, J
Al Adomson, Exec. Vice Pres. Irwin Pizor, Vice Pres.
Joel B. Deitch, V. P. & Gen'l Sales Mgr.
BOXOFFICE :; October 7, 1974
ME-5

—
New Filmgoing Pleasures Provided
By First Triplex in Grand Rapids
GRAND RAPIDS, MICH.—The Movies,
triplex which opened recently at the Woodland
Mall, was described in depth by Grand
Rapids Press staffer Pete DeMaagd. In the
feature article he said: "Go behind the
scenes at the Movies, the area's first triplex
theatre, and you will find a highly automated
projection place which permits one projectionist
to show three different films in
three separate theatres, all at the same time.
Furthermore, the projectionist doesn't have
to change reels nor rewind them. He doesn't
have to turn on the house lights once a
movie is completed nor draw the curtains.
Even the intermission music comes on automatically.
These are among innovations
United Artists has built into the Movies at
Woodland Mall.
"The theatre is a joint venture of UA
Theatre Circuit and Taubman Theatres in
the 24,00()-square-foot free-standing building
on the south side of Woodland Mall.
The structure first housed a Farmer Jack's
Supermarket, then a Gelco Toy Store and,
then,
for a long time, nothing.
"Taubman Theatres is a recently formed
subsidiary of Taubman Co., the Royal Oak
firm that developed Woodland Mall, the
area's largest, and opened it in March 1968.
Gary Harrer, the young man brought here
by UA to direct the opening of the triplex,
explains the economics of having more
than one movie house under the same roof
—especially when laid out the way UA does
its multiple theatres. 'There's one entrance
to maintain, one boxoffice and one ticketseller,'
he reports. "Also, one person can
handle ticket-taking for all three theatres,
since the shows have staggered starting
times. Furthermore, there is only one concession
stand, which serves all three of the
theatres. And then, of course, the one projectionist.'
"The manager or his backup people see
to it that people do not scoot back and
forth between the theatres. If caught doing
so, "out they go, no questions asked,' he said.
"All three of the theatres open off the
main, elongated lobby—one to the right,
the other two to the left. Largest of the
theatres will seat 480—that's No. 2. Theatre
No. I will hold 380 and No. 3 accommodates
360, Harrer relates. The total, therefore,
is 1,220, which probably is about the
capacity of some of the area's single large
theatres.
"Although little was done to remodel the
exterior of the Woodland building, the interior
was completely worked over. The biggest
item was installation of pitched floors
in the movie houses. To accomplish this.
Z-shaped ramps were built at the lobby entrance
to each theatre. The job looked like
an easy one but it was certain to have taken
some engineering to accomplish it.
"All three theatres are carpeted, each has
a 26-foot-wide screen and the latest in sound
equipment. The lobby is partly carpeted,
partly done in ceramic tile. Over-sized dres.sing
table globes are used for ceiling decor
and illumination— in the lobby.
"The projection booth is on the second
floor of the structure. Three duplicate sets
of equipment are positioned, each at a projection
window. Each is a system of three
slacked platters or turntables. The turntables
measure about five feet in diameter.
"When the reels of film arrive, the projectionist
cuts the "heads" and 'tails' off the
film in each cannister, makes a joint of film
and puts all of the feature on one large reel.
This film then is placed onto the top of the
three revolving platters, threaded through
the projector, then down to the second turntable,
where it winds up in such a way that
it does not have to be rewound. It's in
proper sequence ready to start up again for
a second viewing. The bottom turntable is
a backup unit.
"The equipment is by Christie Electric
and duplicates that United .'\rtists is using
in others of its multiple theatres.
"Harrer understands the operation of
such theatres well. He opened a twin theatre
for UA at Kenosha, Wis., a couple of years
ago, then moved to Ann Arbor, where last
October he opened a fourplex. He'll be here
until the end of the year and then moves
on to Minneapolis, where he'll open, for
UA, a si.xplex . . . Harrer's assistant manager
is Helen Wick, the relief manager Kirt
Farris.
"About the name—the Movies; it's a natural,
explains Harrer. "Isn't that what everyone
always says, "Let's go to the movies?"
Why call the theatres anything else?' UA is
using that name throughout its system of
multiple theatres, all of them, by the way.
being built at shopping mall locations."
Harrar's staff includes three projectionists,
Mark Dalan, George Barek and Joseph
Korzak.
MILWAUKEE—Louis Lamm, 89, who
for many years managed movie theatres for
Great States in Chicago, and his 85-year-oId
wife Sadie celebrated their 63rd wedding
anniversary this summer. They moved to
Milwaukee in 1970 and now share an apartment
with their daughter Mrs. Jack N.
Abraham, 3939 North Murray Ave.. Shorewood.
CELEBRITY LUNCHEON—Variety
Club of Detroit Tent 5 honored Sir
Douglas Fairbanks jr. at a recent luncheon
at Mario's, with Birgitta Tolksdorf.
currently starring in the stage production
of "The Secretary Bird" also
attending. Shown, left to right, are:
Milton London. Tent 5 chief barker;
Sir Douglas Fairbanks jr.; Miss Birgitta
Tolksdorf, and Burt Levy, assistant
chief barker. Tent 5.
Redstone Five Cinema
Complex Debut Slated
DETROIT—Five separate theatres on one
site were slated for opening September 27
by Boston-based Redstone Theatres. Named
Showcase cinemas, the complex is located
at Van Dyke and 15 Mile Road, Sterling
Heights. This is the first theatre cluster in
Michigan to offer five theatres at one location.
Redstone also operates the Miracle Mile,
Pontiac, Blue Sky and Waterford drive-ins
and Showcase I and II in the Pontiac area.
X Movies Losing Appeal,
Says Michigan Newspaper
FENTON, MICH.—A news story headlined
""Are X-Rated Movies on Way Out?"
was published recently in the Fenton Independent,
which noted that the city has never
had many adult theatres— in comparison to
such locations as Durand. According to the
article, "The industry reports the pendulum
is swinging away from X-rated movies to
more family-type pictures.
"'This doesn't mean we will be getting
back to the good old Roy Rogers days. But
the pendulum has swung so far that it's on
its way back and X business has dropped
drastically, so much so that theatre owners
who have run X houses have contacted firms
supplying such movies asking about reverting
to the normal run of shows.
"In Fenton. late in
the fall or early spring,
a few X-rated movies like "Last Tango in
Paris' and "What Do You Say to a Naked
Lady?' were shown to attract customers. But
these actually fall into the 'soft X category'
as opposed to the 'hard X' or 'pornographic
X.' It is the latter that is on the fast decline,
say the men who select the movies. And
even the soft X is experiencing some decline
in
popularity.
(Continued on page ME-10)
BOXOFFICE October 7. 1974

II
Complete UL listing: projector mechanisms,
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I
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Foryou, as a theatre owner, this
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incontestabiy with local fire department
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in your provision for the safety of your
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a fire loss that insurance can
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In achieving this Underwriters' listing.
Century fulfills in still another way
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This UL listing is meaningful—it
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CENTURY
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1 65 West 46th Street, New York, N. Y. 1 0036
Ringold Theatre Equipment Co.

. . Here's
CLEVELAND
gelected Films executives who will attend
the New World Pictures convention in
Los Angeles in early December are Sam
Schultz. Jay Schultz and Morrie Zyrl.
Journey Back to Oz," starring Liza Minnelli.
will be distributed here through Selected
Films.
Don Boch, Local 160 operator, recently
returned from touring the West on a threeweek
honeymoon.
Marciano Guerrero, exhibitor, has been
enjoying continuing success with the showing
of Spanish films at the State Theatre
in
Bellevue.
General Cinema's Parmatown is starting
a once-a-month "day off for women." A
free movie. "Thoroughly Modern Millie."
was shown at 10 a.m. Wednesday (2) to
inaugurate the special-treat series. Other
ladies' day dates include November 2, December
4, January 8, February 5, March 5
and April 12. On these dates special bargains
will be offered to the women by other
Parmatown Mall occupants participating in
the event. These will include free luncheons
and special purchase bonus extras.
Cliff Arquefte, 68, creator of the Charlie
Weaver character, who died September 23.
for threee years played in a band at Euclid
Beach here. The band, known as Cliff Arquette
and his Purple Derbies, used as its
slogan "Swing and Sweat With Cliff Arquette."
Two chariots used in Paramount's "Ten
Commandments" were up for bids Saturday,
September 28, at the Shaker Square antique
SILICON
Lee ARTOE 'FUZeO' SILICON TUBES
FOR MOTION PICTURE RECTIFIERS
DESIGNED TO BE BEST
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mtxKMsivt fusn
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auto auction. Profits go to the scholarship
fund of the Women's League of the American
Institute of Architects . . . Theodore
Bikel. actor, guitarist and linguist, will open
a new platform series at the Temple on the
Heights this month.
David Niven, Academy Award-winning
actor and author, will appear here Wednesday
(30) as one of ten lectures scheduled in
the Town Hall series, now in its 44th consecutive
season. Niven, who has starred in
over 80 films, will talk about his biography
"The World of David Niven." The lectures
are held at 1 1 a.m. in the downtown Higbee
Auditorium. Thursday (23), Adele Rogers
St. John will open the series discussing her
autobiography "The Honeycomb," published
in 1969. Miss St. John was a feature writer
for Hearst newspapers, a scriptwriter for
dozens of Hollywood films and the author
of over 200 short stories and three best
sellers. She has a new book ready for fall
publication.
Friends in the industry are wondering
what many ex-exhibitors are doing now. If
you know, please contact this correspondent
—Lois Baumoel, 15700 Van Aken Blvd.,
Shaker Heights, Ohio 44120 . a
few ""Whatever Happened to . .
.?": J. C.
Miller, Capitol Theatre, Elyria; Herman
Frankcl. Capitol Theatre. Elyria; Frank
Slavik, Capitol, Mount Gilead; Ed Ramsey,
Plymouth Drive-In, Plymouth; Pete Rufo,
Robins, Niles; Tom Manos, Manos Theatres;
Chris Velas. Capitol, Bellaire; Rex
Dyer, Amanda Drive-In, Arlington; Thomas
Scott, Scott Theatre, Archibold; Ed Modi,
State, Barnesville; D. V. Belloni, Brewster
Theatre, Brewster; Esther Clark, Community,
Cadiz; Frank Bozic, Lorain Theatre,
Cleveland; Frank Mills, Roxy, DeGraff;
Richard Kerr, Roxy, DeGraff; Maurie
Stahl, Columbia. East Liverpool; Arthur
Ribari, Lyric, Fairport Harbor; Howard
.Ames, Ames Theatre, Jefferson; Boyer
Simeon, Fenray, Martins Ferry; Mike
Kendrack, Mingo, Mingo Junction; Jerry
Anderson, Rialto, Plain City, and Carroll
W. Harris. Ross, Rossford.
Also, C. M. Collins, Strand, Sebring;
Larry Circosta, Ritz, Shadyside; Arthur
D'Anniballe. Family Drive-In and Sunset
Drive-In, Steubenville; Howard Shulte,
Tiffin Drive-In, Tiffin; Bert Schoonmaker,
State and World theatres, Toledo; J. Rihacek,
Tivoli, Toledo; Mrs. Theo Betounes,
Skyline Drive-In, Wooster; Joseph Corvi,
Ohio Theatre. Yorkville; Gay Lalama, Regent,
Youngstown; Ed Rabb. Ascot Drive-
In, Akron; Frank Slavik. Mu Mac, Middlefield;
R. Rawson, Scio Theatre, Scioto; Bob
Powers, Vernon, Mount Vernon; Leonard
Jefferson, Norwalk Theatre, Norwalk;
Freida Blossom. Little Flower Drive-In,
Ottawa; Ted Chifos. Hollywood, Ottawa;
Paul Shannon. Paulding Theatre, Paulding;
Glen Newton, Virginia Theatre, North Baltimore;
Del Hetrick, Virginia Theatre,
North Baltimore; Frank Colello, Eastwood,
Toledo; George Wakely, Limelite. Woodville;
George Carmack, Carma, Bluffton;
Ralph Bevington. Mohawk, Minerva; Earl
Starner. Star, Coshocton, and Jim Ramiconi,
Drive-In. Akron.
The Brothers, a new dinner- theatre restaurant,
is being planned downtown. The
400-seat restaurant and theatre is to open
within eight months in the auditorium of the
Engineers Building. Former local man and
off-Broadway actor Michael Makman is behind
the operation. The auditorium was
designed before 1910 and retains the earmarks
of that period.
Robert Van Kirk Is Named
Manager of Skyway Ozoner
ASHTABULA. OHIO — Robert Van
Kirk, formerly of Bristol, Conn., has been
named manager of the Skyway Drive-In
here. He succeeds Richard Hershman, who
had helmed the ozoner located at 3209
North Ridge West.
Van Kirk, 29. formerly managed a multiscreen
hardtop in Waterbury, Conn., for
eight months.
The Skyway Drive-In is owned by Selected
Theatres of Cleveland, which also operates
the Midway Drive-In in North Kingsville,
Ohio, and the Skyway Drive-In, Madison,
Ohio.
A native of Highlands, N.J., Van Kirk,
his wife Marjorie and their four children
will take up residence in Ashtabula.
Newspaper Plugs 'Death Wish'
DAYTON, OHIO—After seeing Paramount's
'"Death Wish" at Loews' Ames
theatres, two staff writers for the Dayton
Daily News spoke with Mary Pleasant, the
cinema manager, who provided them with
material on the Charles Bronson starrer. The
result was a four-column feature story in
the newspaper's Sunday editions.
Get ready for^CR0WNMANSHIP75i
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ME-8 BOXOFHCE :: October 7, 1974

BRUCE LEE
AS KflTO
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THE
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COnTnCT Larry Joachim
lEL. [212] 724-7473
[212] 873-5874
48 West 69 St.
neui Vorh, n.V. 10023

COLUMBUS
fhe Ohio Theatre starts its fall and winter
series of travel
films Tuesday (15) with
'"Holland and the Amazing Dutch." Single
admissions are $1.50 and $1 for senior citizens.
Season tickets are $5. Films are shown
Tuesday evenings and Wednesday mornings.
Eastland Mall had a free ladies' day showing
of Tommy Steele in "Half a Sixpence."
An average of 305 persons attended each
performance in the new amphitheatre on the
west bank of the Scioto River in the downtown
area during the summer season. Mel
Dodge, city parks and recreation director,
said a total of 22,875 persons attended 75
performances in the first three months of
operation. Free events ranged from Central
Ohio School graduation exercises to country
and western and Columbus Symphony Orchestra
concerts. The amphitheatre is within
sight of the RKO Palace Theatre.
Cheri Caffaro made personal appearances
Friday (4) at Rainbow Auto theatres—Airport,
West Fifth Avenue and CCC.
(^onara onararulctliond
tula ti
cinJ (Best
Loews' Arlington and Eastland Mall held
WiiL ei
CINEMA NORTH I
IHEAUtE

Films-in-Education
Powwow at Carousel
CINCINNAII— Mid States Iheatres. in
cooperation with the University of Cincin-
Roger F'ransecky, Ph.D., director of
Media Services Center, University of
Cincinnati, and Kit Anderson Shanesy,
director of community relations. Mid
States Theatres, in the Carousel Cinema
lobby at the opening of "'Explorations:
A Festival of Film, the Language
of Images."
a film program for schools titled "Explorations:
A Festival of Film, the Language of
Images."
Roger Fransecky, Ph.D.. director of the
Media Services Center. University of Cincinnati,
outlined the program for the upcoming
season to educators who attended
a film education seminar at the Carousel
Theatre recently. Fransecky stated that "today's
young people and many of their
teachers have discovered film. They have
found film liberating and exhilarating at
a time when being "cool" seems to be the
only appropriate response to life. But young
people are professional discoverers and in
no way are kids more alert than to their
physical environment. For many, film has
supplanted the novel in the primary function
of recreating or mirroring of reality.
Film manages to create poetry out of doorknobs,
breakfasts and the small silences
of life."
A program advisory board of educators
and communications professionals from the
Greater Cincinnati area have collaborated
with Mid States Theatres to build a featurefilm
program for the teacher and the student.
Kit Anderson Shanesy. director of community
relations for M.ST. noted that "our
board members cover a wide range of the
communication arts and education fields,
including Dr. Richard P. Jameson, Council
of Christian Communions of Greater Cincinnati;
Ms. Jayne Craven, head of the arts
and music department of the public library
of Cincinnati and Hamilton County, and
Mrs. Irma Lazarus, chairman of the Ohio
Arts Council.
The objective of the program is for the
student and educator to discover the rich
visual heritage of film—the language of
images.
Toledo Teenagers Charged
After Melee at Theatre
TOLEDO, OHIO—Four teenagers have
been charged with disorderly conduct and
one with resisting arrest following a disturbance
on a recent Sunday afternoon (5:30
p.m.) at the Pantheon Theatre, where "Johnny
Tough!" was being shown. The theatre
was closed and youth who were leaving littered
the streets after the arrests.
The melee started when a 14-year-old
yirl. one of these arrested, protested the
L-viction of a boy from the theatre for throwing
debris at the audience.
During the disturbance, four trash cans,
Plan Twin Theatres
In Fairmont Center
FAIRMONT, W. VA.—The new $2.5
million Kroger Square Shopping Center on
Country Club Road will contain a twin
movie house owned by two Oak Hill theatre
operators. 1 his center is expected to be
completed early next year.
The lease for the 6,000-square-foot house,
to be owned and operated by Grant and
Lawrence Thomas of Oak Hill, has been
signed, according to owner-developer William
A. Abruzzino. The twin will be located
in the main building of the center. The
Fairmont area thus soon will have seven
theatres, the five others being three downtown
auditoriums and the two outdoor units.
Twilite and Starlite.
Grading of the huge site has been under
way for several months and the project is
behind schedule because of difficulties encountered
when the excavating equipment
met unexpected layers of rock formation.
Abruzzino said.
Located on a 17'/2-acre site, across from
Jayenne School, the Kroger store will be the
nucleus of Marion County's newest shopping
center.
Craig Zeltner Named Head
Film Buyer by Interstate
CINCINNATI — Craig Zeltner. former
booker and buyer for Hallmark Releasing
of Springfield. Mass.. joined Interstate Theatres
as head film buyer, effective .September
23. While young in years. Zeltner is rich
in experience, having started with Loews
Theatres in New York City in advertising,
later progressing to booking and buying.
Zeltner comes to Interstate from Hallmark
Releasing, where he had wide experience
in booking both hardtops and driveins
in towns of all sizes.
Th

—
Throat' Isn't Appealing
To Film's Financial Mgr.
AKRON—Under the headline "Manager
for 'Deep Throat" Would Rather Read a
Book," Beacon Journal staffer Jean Peters
wrote the following: "Ada Gernert, 55,
spends her mornings working out in the
Akron YWCA exercise room. In the afternoon,
however, she goes to the movies. It's
not the usual PG attraction. Mrs. Gernert is
the traveling financial manager for the movie
'Deep Throat,' now playing at the Strand
Theatre in Akron.
"The demure lady with salt-and-pepper
gray rair is a retired chemist from .Sacramento,
Calif., where she lives with her
invalid husband and three high school-aged
sons. She .started working with the firm
that presents 'Deep Throat" around the
country when it was shown in its unaltered
version in Sacramento five months ago and
her association is purely a financial one.
'I've never seen the movie—not one frame
of it,' she said. 'My job is to make sure
the people who take tickets at the theatre
don't let anyone slip under the turnstile
and keep the admission price themselves."
"She got the job through a girl she calls
her 'adopted daughter." 'We had taken in
a girl a few years ago in California," said
Mrs. Gernert, 'She wanted to become an
she suggested me.'
"Mrs. Gernert started working only in
Sacramento. 'Then this tour came up and
the money, which we needed, was very
good,' she said. 'So, I went."
"Her 'adopted daughter," Aleta. also
travels with the film. '.She goes to a city
first, makes all the arrangements and works
the first week or so.' Mrs. Gernert said.
'Then I come along and stay until we stop
making money.' That will happen in Akron
in another few days, she said.
"Mrs. Gernert said that one day ... the
film made only $20 over costs. The version
being shown in Akron has been heavily
edited. An attempt to show the uncut version
in Cleveland last year was thwarted by
police who seized the film. 'I was surprised
at how many well-dressed businessmen come
to see it here,' she said. 'In Sacramento we
had all kinds of weird characters—even
old men in wheelchairs being pushed in.'
"Mrs. Gernert says she disagrees with
^S WATCH PROJECTION IMPROyE
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everything the film says or shows. 'I think
sex is a beautiful, private act,' she said.
'They're displaying it publicly in such a
gross fashion. It's vulgar and disgusting.'
Mrs. Gernert was a chemist for Dow Chemical
Co. in California. With a bachelor's degree
from University of Southern California-Berkeley,
she helped develop the
chemical fibers used in dialysis for the
kidney machine.
"How does she reconcile what she's doing
now with her past career? 'Well, you really
can't,' she said. 'I'm doing nothing to help
humanity now, like I was then. There's no
sense of satisfaction. But my husband and
I have been living on his social security
and a small pension and this will just make
it a little easier for us.'
"Since Mrs. Gernert sits in the front lobby,
next to the ticket-taker, she is pretty
obvious to everyone who comes in. 'People
don't react as strongly to seeing me here as
they did in California,' she says. 'But thev
peer at me sideways, as if to ask, "What's
a person like you doing here?" '
"Usually during her job. which lasts
through all six showings from noon to after
midnight, Mrs. Gernert has little actual
work to do ... To occupy her spare hours,
she's been reading a hardbound edition of
the memoirs of John Roosevelt. It's titled-
"
actress but wasn't having much luck. Finally,
she began working for this film com-
appropriately— 'Strictly Personal.'
pany, managing the finances. They asked
her who else she knew that was honest and
Available from youroufho
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Toledo Lawsuit Asks Ban
On 'Throat' Screenings
TOLEDO. OHIO—Suit has been filed
to
stop further showings of the film "Deep
Throat," currently at the downtown Esquire
Theatre, and a hearing on a motion for a
Dreliminary injunction to halt the showings
is set for Monday (7) before Lucas County
fretting
Common Pleas Court Judge George
over the
Glasser.
content of a movie.
The suit contends that the film, the 'We drown in
subject
problems while officials'
of a 1973 common pleas court lawsuit, con-
preoccupation with matters of personal bias
stitutes a public nuisance in that it depicts
"obscene" sexual activity, in violation of
Ohio law. The scheduled hearing also will
be on a motion asking that the Esquire operator
and film owners be held in contempt of
court.
Filed by Robert Anderson, orominent
businessman, the petition notes that in the
1973 case an order was issued forbidding
future showings of the film in Lucas County
and that the current exhibition is in defiance
of that order. Anderson also brought
the 1973 case against the film when it was
shown at the Westwood Theatre, operated
by Art Theatre Guild. In addition to an
order halting the showings of "Deep
Throat." the current lawsuit asks that boxoffice
receipts from the Esquire's exhibition
of the
film be forfeited and that the theatre
be closed as a public nuisance.
The Westwood appealed the lower court
rulings and is now awaiting an Ohio Supreme
Court decision on both "Deep
Throat" and "The Stewardesses." The citizens
who brought the suits against the Westwood
also apocaled to the high state court.
.An earlier "Without a Stitch" case against
the Westwood has been appealed to the
U.S. Supreme Court.
Citizen Protests Showing
Of 'Imitation' X Movies
.AKRON—A recent letter to the editor
of the Akron Beacon Journal in connection
with the showing of "Deep Throat" and
"The Devil in Miss Jones" in a local theatre
protested government interference with
personal rights. The communication, signed
by John Howard Harding, follows:
"If a merchant advertises he is selling a
nationally known product, but substitutes
an inferior imitation, he becomes liable for
prosecution for fraud. Yet when an Akron
movie theatre advertises a nationally known
film but really shows only a crudely edited
fragment thereof, its management is implicitly
applauded by local officials for protecting
public morality. How absurd! Absurd but
inevitable when this and other theatre managers
have been subject to incessant harassment
and frivolous prosecution by our selfappointed,
protectors of the public morally'
It is the job of our city prosecutor's office
to protect the citizenry by enforcing the
law, not to determine for us what we may
and may not see in theatres and on newsstands.
Nor is it the function of that office
to twist the law to support the private prejudices
of its contemporary occupants.
"I haven't seen either the uncut or the
locally chopped versions of 'Deep Throat'
or 'The Devil in Miss Jones.' The decision
of whether or not to see them is properly
—indeed constitutionally—an individual
one, reserved to each of us alone to make.
"It is indeed a sorry spectacle to observe
that any local officials have so little trust in
their fellow citizens' judgment and so little
understanding or respect for our constitutional
freedoms that they feel compelled to
waste valuable time and taxes officially
rather than substantive issues does not inspire
confidence."
TV Taping in Toledo Theatre
TOLEDO. OHIO—The new Archbishop
Fulton J. Sheen TV series. "What Now,
America?", has been videotaped before
an audience at the Renaissance Valentine
Theatre for WGTE-TV. Toledo educational
TV station. This program, which will be carried
on the nationwide Public Broadcasting
Service network when the fall season opens
in October, is the first Toledo-originated
program to be aired nationally. Taping of
the final three segments was set for September
30. WGTE-TV will air the show at
7:30 p.m. Thursdays along with the rest of
the PBS network (some 250 stations) and
tentatively has set a repeat of the shows
at 10:30 p.m. Sundays.
Merchunt Chrislmtis Trailers
FAST SERVICE—HIGH QUALITY
Color—Tint—B&W.
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P.O. BOX 541
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PHONE (515) 288-1122
ME-12 BOXOFFICE :: October 7, 1974

—
—
—
——
NH Candidate Says Town
Backs X-Rated Movies
BETHLEHEM, N.H.—A northern New
Hamsphire county attorney, convicted of
violating state pwrnography laws, believes
he has garnered citizen support to show
X-rated pictures in his family-owned Bethlehem
Theatre.
John Eames, the county's chief law enforcement
officer, got twice the vote of the
opposition in a runoff for Republican nomination
in the New Hampshire primary. He
is unopposed for re-election in November.
He disclosed, however, that he had been
forced to close the local cinema since he
was unable to continue showings of such
films as "Deep Throat" and "The Devil in
Miss Jones."
Cinema business dropped markedly after
his July conviction for showing the two
films.
"We had to close down," he said, "because
we couldn't show the kind of product
that the public wants."
State Attorney General Warren B. Rudman
relieved Eames of his authority to conduct
criminal prosecutions after Eames was
found guilty in Bethlehem Municipal Court
on four counts of violation of the Granite
State obscenity laws.
A brother, Jeremiah, was also convicted.
At the time of arrest, Eames emphasized:
"I am standing up for a principle I believe
in. Consenting adults should have the right
to choose what they want to see. hear or
read."
The showing of X-rated pictures was inevitably
a key issue in the Eames political
campaign and New Hampshire observers
say the voters' response proved to be a vindication
of the independent exhibitor's philosophy.
"I never hesitated talking about the case
in my campaign," Eames remarked. "In
f_act, I tried to bring it out into the open."
'Apprenticeship of Duddy Kravitz
Climbs From Boston No. 2 to No. 1
BOSTON — Students arc back in this
heavily oriented college city and rainy,
colder weather is starting to move the averages
up at the Boston boxoffice. Exhibitors,
however, are still bemoaning the lack of
productions and have come up with a new
technique of playing big pictures on two
prints this giving fare to two theatres instead
of one.
(Average Is 100)
Charles East Chinatown iPora) 130
Charles West California Split iCol), 6th wk 150
Chen One The Mad Adventures of 'Rabbi' Jacob
(20th-Foxl, 6th wk 150
Chen Three Bring Me the Head of
Alfredo Garcia (UA), 7th wk 100
Circle Cinema Death Wish (Para), 5th wk 175
Cinema 57 One ^The Apprenticeship of
Duddy Kravitz iPara), 6th wk 195
Cinema 57 Two That's Entertainment! (UA),
Loew's Abbey One— Phase IV (Para)
Loew's Abbey Two The Parallax View (Para)
Pans Cinema The Tamarind Seed (Emb), 4th wl
Savoy One Uptown Soturdoy Night (WB),
10th wk
Saxon The Education of Sonny Corson (Para),
4th wk
West End Cinema Swingin
(SR);
Sweet Sixteen (5R)
'Groove Tube' Draws 250
At Yale Campus Theatre
NEW HAVEN—The Sampson and Spodick
York Square Cinema, situated smack
in the middle of the sprawling Yale University
campus, barreled to a nifty 250, one
of the cinema's highest figures in many
months, with Levitt-Pickman's "The Groove
Tube." Cinerama Releasing's "Harrad Summer"
(135). 20th Century-Fox's "Together
Brothers" (125), Universal's "My Name Is
Nobody" (110) and states rights' "Hot
Channels" (100), completed the newcomer
niche, hitting average or above figures.
Cinemart, Milford Cinema II—Harrad Summer
College-
35
Ratio: One Parking Space
To Each Four Patrons
HARTFORD—The city council has approved
an ordinance amending a city rule
that says a developer of an entertainment
facility must provide one off-street parking
space for every four persons his facility
holds.
The amendment notes that the council
may waive this requirement.
250
Quintet of Newcomers Lift
Hartford Boxoffice Returns
HARTFORD—A quintet of newcomers,
reflecting enormously diversified market appeal,
registered about par for this time of

I
BOSTON
£d Stokes, publicity chief at Hallmark
Releasing Corp., reports that his wife
Kathleen was chosen one of five runnersup
in the "Miss Thomas Cook World Beauty"
contest. Kathy works for the Thomas
Cook Travel office, one of 500 around the
world, in Boston. She was one of only two
Americans picked by the judges and will
represent Thomas Cook at conventions and
trade functions during 1975.
Roger Lockwood and Arthur Friedman
announce they have assumed ownership and
operation of the Norwood cinemas 1 and 2.
The new corporation is Entertainment Ventures.
430 Park Square Bldg.. Boston. Booking
and buying will be handled by Cinema
Film Buying.
Dave Titlenian, NE district manager at
Allied Artists, reports a large number of
tickets has been allocated to friends for the
Communications-Cinema Lodge, Binai
B'rith, luncheon Tuesday (10) at 57 Restaurant
here. The luncheon is to honor Don
Gillis, Channel 5, as "communicator of the
year."' explains Dave, president of the lodge.
Carl Reardon, publicity director at Nick
Russo's GG Productions office, was greeted
with "Welcome Back" signs in the hallways
of the Statler Building after a stay in Jordan
Memorial Hospital, Plymouth.
E. M. Loew's Unit at 99 Cents
WINCHESTER, MASS.—E.M. Loew's
Winchester Theatre is now charging 99-cent
admission for adults for all seats at all
times.
SILICON
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FOR MOTION PICTURE RECTIFIERS
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William Elliot Jr. Leasing
Rockville, Conn., Cinema
ROCKVILLE, CONN.—Independent exhibitor
William Elliot jr., operator of Rockville
theatres I-II, has taken over the 700-
seat Rockville Cinema on lease from Interstate
Theatres of New England.
Elliot, who has an adult film policy in
his own twin complex—auditorium one has
154 seats; the second can accommodate 184
patrons—said he would have similar
attractions
in the Rockville Cinema, which is situated
one block from his own properties.
Lease terms were not disclosed.
RHODE ISLAND
—
The Warwick Mall, one of the largest shopping
malls in the New England states,
ran its annual "Back-to-School Celebration"
half-page newspaper ads heralding endless
bargains on the retail level and availability
of top-rated entertainment, the latter genre
including General Cinema Corp.'s Warwick
Mall cinemas I-II. A children's carousel and
ferris wheel were provided and, for good
measure. Buffalo Bob Smith and the
Rowdy Doody" Gang performed, Thursday
through Saturday. The mall contains
upwards of 50 stores.
The state's drive-in theatres, reportedly
enjoying one of their best summers in several
years, continued to experiment with
price-structuring, seeking to bolster family
trade. An increasing number, for example,
arc now charging $1-per-person Monday
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through Thursday and $3-per-carload (regardless
of number of passengers) Friday
through Sunday.
WORCESTER
pour area drive-ins—The Oxford Twin,
Edgemcre. Shrewsbury and Leicester
promoted announcement of a fall-winter
schedule of shows weekends only (Friday
through Sunday) in a sizable media ad.
A special salute to senior citizens was
sounded by Cinema I (Redstone Theatres)
for United Artists' "That's Entertainment!"
The golden-agers will be admitted for $L50
at all matinees and Sunday through Thursday
evenings. A group rate price was also
made available for the G-rated attraction.
The Strand Theatre in Westfield has
dropped Wednesday and Thursday performances
... In Ware, the Casino Theatre, operated
by WG Theatres, has resumed operations.
The cinema is open Fridays, Saturdays
and Sundays only.
157 N. 12th St.
Philadelphia, Pa. 19107
(215) 567-2047
SALES -¥-
^
SERVICE
REPAIR
12 E. 25th St.
Baltimore, Md. 21218
(301) 235-2747
Merchant ('.lirislnias Trailers
FAST .SERVICK—HIGH QIALITY
Color—Tint—B&W.
PARROT FILMS. INC.
P^oloX 541
•
DES MOINES, IOWA
• 50302
PHONE (515) 288-1122
NE-2
BOXOFFICE ;: October 7, 1974

co-starring
THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
.'FOXY
He's a skip tracer
the last of the
bounty hunters.
Now they're together for the first time on one big show!
PAM GRIER as FOXY BROWN
also starring PETER BROWN • TERRY CARTER
•
as Michael KATHRYN LODER
HARRY HOLCOMBE Produced by
Buzz Feltshans
• Written and Directed by Jack Hill
Color by Movielab
an American International Picture «l
R
RESTRICTED ^B>
a Fred Weintraub-Paul Heller production
ISAAC HAYES is
TRUCK TURNER starring
YAPHET KOTTO also starring ALAN WEEKS
ANNAZETTE CHASE Screenplay by
Oscar Williams & Michael Allin
• Story by Jerry
Wilkes Produced by Fred Weintraub & Paul Heller
•
•
Color by Movielab Directed by Jonathan Kaplan
an American International Picture fi|.
fkCr YOUR
HARVEY APPELL, Dist Mgr
Pork Square Building
31 St. James Avenue
Boston, Moss. 02116

;
HARTFORD
general Cinema Corp. has a
new 99 ccntspcr-adult
polic\' in effect on a nightly
basis—marking a "first" for area underskyers—at
the Blue Hills Drive-In, Bloomfield.
The theatre previously was charging
$2-a-carload (regardless of number of passengers)
Monday through Thursday. Children
under 12 are still admitted free. The
Blue Hills plays on a subsequent-run booking
pattern, occasionally participating in
saturation day-and-date regional premieres.
Dick Bertel, WTIC-Radio air personality,
hosted Rudy Frank, who was promotion
man for many years at the Harris Bros.'
4200-seat State, combination film-vaudeville
stage, on his midday program. Rudy recalled
anecdotes from yesteryear's vaudeville era.
Joe Giobbi, retired Hartford exhibition
executive, and Mrs. Giobbi will visit Italy
in late October. Joe, who left theatres with
the closing of the 90t)-seat Crown in Hartford's
downtown urban renewal area, started
in exhibition 45 years ago with the old
Hughes & Franklin circuit in Lx)s Angeles.
He is a native of Brooklyn, N.Y.
Redstone Theatres' Showcase cinemas I-
II-III-IV, East Hartford, are offering student
discount cards. Presentation at the
boxoffice entitles the bearer to a 50 cent
reduction in price.
Murry J. Levine of West Hartford, national
president of Jerry Lewis Cinemas,
was in New York on business.
W. G. Legyel. 22 Assisi Way, filed a
trade name for the same address. Nutmeg
Amusement Co., with the Norwalk town
clerk's
office.
Voters are expected to
approve a $3 million
bond issue in the November elections
VISIT OUR BOOTHS 96 97
at NATO in AHanta, Oct. 7-10
Universal Theatre Supplyj
for urban renewal on Albany Avenue here,
which will include a commercial complex
with a cinema. The Greater Hartford Development
Corp. has purchased five buildings
on the street for rehabilitation from
the federal Department of Housing and
Urban Development for $30,235.
Warren Hull, 71, of Waterbury, who
played the Green Hornet on the screen, died
September 14. He began his acting career
in the '20s as a chorus boy and later served
as master of ceremonies for television's
•Strike It Rich."
NEW HAVEN
pranklin E. Ferguson of Franklin E. Ferguson
& Theatre Associates, the booking
combine, returned from a two-week visit
with relatives in Scotland. Fergie flew back
on a Tuesday night and was at his Whalley
Avenue office at 7 the next morning. "It
was good to take a breather," he mused,
"but it was equally good to resume work."
Shelton Fine Arts Cine, Shelton, on an
adult film policy, took considerable newspaper
ad space to herald the world premiere
of states rights' "Come Fly With Us."
Sam Hadelman is
now charging 99 cents
for student patrons Sunday through Thursday
at his Cheshire Cinema, Cheshire.
SRESElim
—"All Your Thealie Needs"—
OSO^BBOOL
RKO-Stanley Warner's Bristol had a tieup
with a Volkswagen dealership, H&H
Motors of Plainville, for a drawing to win
a "Herbie Junior." a small gas-powered gocart
with a Volkswagen body painted the
same as its "big brother," the Volkswagen
used in Buena Vista's "Herbie Rides Again."
There were 1,300 entries for the drawing.
Ties to the past: The 50-Years-Ago column
in the Bristol Press carried this paragraph:
"Announcement has been made that
the Bristol Theatre will be officially opened
for the 1924-25 season on Sunday evening
with the presentation of D.W. Griffith's
masterpiece, 'America,' the picture that was
originally recommended for the screen by
the Daughters of the American Revolution.
There is no question about the genuine and
historical information that is contained in
the picture."
Bargain for Senior Citizens
DORCHESTER, MASS. — The Puritan
Mall cinemas, twin complex, announced a
50-cent admission charge for senior citizens
at matinees, Mondays through Fridays.
ALSO: DRIVE-IN EQUIPMENT
ic • one • Union Carbide • Kollmorgen • Altec • Westr
• Heywood-Waketield • Alexander Smith * Hurley • Epn
>te • Adier * Christie • Mohawk • Strong • General Dei
NIVERSAL THEATRE SUPPLY
Home Office Located At: 264 East Firs
(801) 328-
Branch Offices:
4207 Lawnview Ave. 1245 Adams St.
Dollos, Texas
Boston, Moss.
(214) 388-1550 (617) 298-5900
South, Salt Lake Cify, Utah
©
167-08 Hillside ;
Jamaica, N.Y.
(212) 297.1200
NE-4 BOXOFFICE :: October 7, 1974

Complete UL listing: projector mechanisms,
magazines, pedestals, sound reproducers, amplifiers,
motor drives— all Sentury components, individually
or collectively when installed as a complete projector
and sound system.
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
listing means many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
'This UL listing is meaningful—it
warrants your attention.
CEHTURY
proudly announces the
Underwnters' Laboratories,
inc., lisNng ol their
complete prolechon and
sound systems.
CENTURY— the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
165 West 46th Street, New York, N. Y. 10036
Major Theatre Equipment Corp.
28 Piedmont Street
Boston, Mass. 02116
Phones: (617) 542-6797
Massachusetts Theatre Equipment Co.
20 Piedmont Street
Boston, Mass. 02116
Phones: (617) 542-9814, 542-0356
October 7, 1974

-
ROUNDABOUT NEW ENGLAND
time when it comes to promotion. Perhaps
they figure that with a subsequent run, say,
By ALLEN M. Wi[>EM
^^hile cheers and commendation are deservedly
Boxoffice Showmandizer
what, after all, can be done to enhance the
individual cinema?
aired for participants, there continues to Yet, a glance through the Showmandizer
exist in the nation's exhibition community
a dangerous atmosphere of Let-George-Dophilosophies
and pronouncements. In a
paragraphs should serve to instill a degree
of purposefulness, let alone pride.
In Bangor, Me., a while back our gaze
It
Monday morning quarterbacking mood, let's was zeroed in on a Bangor Daily News ad
say that those noi going forth in the market for an eating establishment's spaghetti consumption
contest—the brand of promotion
place week after week in quest of audiencebuUding
designs and developments must be that characterized those wonderfully hectic
faulted for lack of enthusiasm.
days when just about every cinema in a
After 35 years of Boxoffice paragraphing,
given community promoted, promoted and
we cannot comprehend the thought promoted again and, in the process, built a
patterns of exhibitors who dawdle away
Coming Soon-
feeling of excitement surrounding the product
of the moment.
The Maine contest was, by no means.
^^THeMUGHTYL^
STcw/iRDesses
grandiose. It did not serve to command
Page One attention. Significantly, it focused
attention on the restaurant, called, incidentally.
The Small Change (in itself a uniquely
appealing phase in price-conscious America).
Participation was restricted to youngsters
12 years old and under. The contest was
held on a Saturday-—from II a.m. to
4 p.m. Each child had to be accompanied
by a parent. Only 300 entries were accepted,
with each prospective participant asked to
send or present the newspaper ad coupon
at least three days before initial servingtime.
The prizes? Top category got a five-speed
English bicycle, second prize was a $25
savings bond and five third-place winners
got a one-year membership each in either
the Bangor YMCA or YWCA.
"Come Hungry & Wear Your Eating
Clothes!" cautioned pre-contest advertising.
"The restaurant will belong to the children
thru the day—open for business as usual—
at 6 p.m."
We've never set foot inside Bangor's
Small Change Restaurant, never heard of
the place before picking up the newspaper
ad and yet we will be willing to wager a
good cigar that the name-and-fame of
Bangor's Small Change Restaurant spread
far beyond Bangor and environs. Promotion
pays!
There is, to be sure, a proliferation of
"special" price-structuring, geared-and-gen-
(Continued on page NE-8)
WE'VE NEVER MISSED AN OPENING
WE DELIVER.
BETTER THEATRES BY DESIGN, ENGINEERING & CONSTRUCTION
TO THE LAST DETAIL. THE ONLY BUILDERS THAT SPECIALIZE
IN YOUR INDUSTRY
uucx>dbQu cofvtfuction - 516
^ CORPORATION gOQ_H QQ^
555 CHESTNUT STREET • CEDARHURST • NEW YORK 11516 ^0%7 tXyXjSj
NE-6 BOXOFFICE :: October 7, 1974

never too old
to yearn.
When you retire, you'll still
want to take vacations.
When you retire, you'll
still want to buy new clothes,
have an occasional night out,
drive a newer car, buy gifts,
and be independent.
Will you be able to?
If you have your health
there's only one thing that's
going to keep you from living
the way you want to. Lack
of money.
That's where U.S. Savings
Bonds come in. You can join
the Payroll Savings Plan
where you work right now.
That way an amount you
specify will be set aside from
your paycheck and used to
buy Bonds. It's an almost
painless way to save, and
before you know it, you'll
have a sizeable nest egg
built up for your retirement
years.
U.S. Savings Bonds.
Because you want to retire
from work, not from living.
Take
. stock .
in^mcnca.
Buy U. S. Savings Bonds
Now K Bonds pay
i
of 5 years. 10 months
replaced if lost, stolen.
can be cashed at your I
state or local income t£
deferred until redcmpti
i1tH;=
BOXOFHCE :: October 7, 1974

ROUNDABOUT NEW ENGLAND
By ALLEN M. WIDEM-
(Continued from page NE-6)
erated to bolster early-week cinema attendance.
The 99-cent figure seems to be the
generally agreed "tab" in scores of theatres
for Mondays and Tuesdays and it is. increasingly,
becoming part-and-parcel of
early afternoon boxoffice patterns for
weekends.
Then. too. there is a feeling in exhibition
that "Ladies" Night" and "Gentlemen's
Night." with reduced admission on given
nights of the week, have contributed to a
'Let's Go Out to the Movies" mood.
But, in all due consideration of what has
been done, promotion-wise, in the exhibition
ranks, is price-structuring the best approach
to bolstering trade, day after day.
week after week? Is there not, too. a need
asking what can be done to "get" people to
return to the downtown area once the sun
has gone down?
Last year, Sports Illustrated, if memory
serves right, likened Hartford, our home
COMPLETE
Drive-in Theatre Construction Since 1946
• STEEL TOWERS
• PAINTING
• REPAIRS
Free Estimates
ITHEATRE CONSTRUCTION CO., INC.
Fairfield Drive-ln Theatre
Foirfield, III. 62837
Phone A/C 618-847-7636
^NE«^i(dlL«.
base, to a city that locks up the filing
cabinets Friday afternoons. The remark
was not said in malice nor in humor but,
rather, to cite a continuing situation affecting,
in the main, the bigger cities across
America, plagued by after-dark violence,
the dwindling number of cinemas and the
marked trend by what's left of after-dark
entertainment to "go it alone," as far as
promotion is concerned.
This industry has prided itself for years
on the very creativity of promotion personnel,
on the very thrust of merchandising
men. This industry, traditionally, has paced
the nation's entertainment industry with advertising
and. for that matter, publicity,
second to none in terms of vitality and
vigor. And this vitality and vigor, in turn,
brought the industry prestige, coupled with
for revitalizing, if such be the phrase, the
sound boxoffice returns.
very tempo of moviegoing. perhaps in concert
with restaurants fa la Bangor's Small
We don't want to hear of "Too much to
do, too little time in which to do it" from
Change or, for that matter, the fast-food
well-meaning, well-intentioned exhibition
outlets that abound off main traffic arteries,
executives. We don't want to listen to "whatever
happened to all those fieldmen the dis-
or the higher-priced food-and-drink facilities)tributors
used to send around?" from exhibitors
harried with last-minute advertising
Is there not, too, a need, a prime need,
for turning to commercial interests in downtown
sections—this thought, of course, ap-
copy changes for the nation's press, presently
caught up in a massive overhaul of production
schedules tied to automation.
plicable to central-core city cinemas—and
(With
escalating production and newsprint costs,
the printed media is adjusting as best it
can, advancing advertising deadlines, as
every cinema owner/ operator knows all
too
well).
But the downgrade talk is self-defeating
and, above all, the worst kind of tempo to
be discerned in an industry that calls itself
motion pictures.
Across the country there are men in key
niches—Norm Levinson, Cobb Theatres,
Birmingham, Ala.; Merrill Jarvis, Jarvis
^ ^ Merchant (^
In, Christmas Trailers A
lutiful Color (*••'
;y Send for Free Brochi
MOTION PICTURE SERVICE CO.
-5 Hyde Sf., San Francijco. Co. 94102
Theatres. Burlington, Vt.; John P. Lowe,
Redstone Theatres, and Richard J. Wilson,
SBC Management, Boston, and, gratifyingly
enough, scores more, all concerned with
building cinema attendance, day after day,
week after week.
What these professionals have done, in
effect, is willingly toss away the clock,
working many hours into the night, either
at the office, on the road, or at home,
devising, developing ideas calculated to
bolster film trade in metropolis and hamlet.
With people like Don Baker, Loews
Theatres, New York, and more, they adhere
assiduously to a common belief in the
quality of screen entertainment.
And a deep understanding of a timetested
theory: that for exhibition to expand
its sights and success there must continue
to be a grass-roots campaigning, persuading
more and more people to patronize their
nearby cinemas. Not on a sporadic basis
but regularly, repeatedly.
Their track record? It's readily apparent
through their daily, upbeat advertising approach,
their daily upbeat publicity.
They don't want the very mood of apathy
C'lf I'm not getting any more fieldmen
from distribution, why should I care if the
movie's not sold?") gnawing away at their
operations. TTiey are doing something, day
after day.
A concerned exhibitor can make one
phone call a day to the print-broadcast
media, contacting an editor or an opinionmaker,
acquainting them with pertinent information.
A concerned exhibitor can line up a
co-op ad. A concerned exhibitor can use
teaser ads in the paper or on the radio. A
concerned exhibitor can arrange retail outlet
window and interior displays, line up
library contacts, thus getting back into the
mainstream of relating to the public and,
in turn, providing a greater "Let's Go Out
to the Movies" tempo. All these things will
help grosses—today and tomorrow.
Recent grosses have proved that there is
an audience out there. The trick is to maintain
the pace. And stepping up promotional
endeavor is a key clement.
'Live' Magic in Neeciham
NEEDHAM. MASS.—The Needham
Cinema, for a change-of-pace booking, featured
a "live" magic show, in addition to
film cartoons, for kiddies matinees over a
recent weekend. Admission was $1.50 for
adults, $1
for children.
Get ready for
NE-8
CR0WNMANSHIP75f
CROWN INTERNATIONAL PICTURES Beverly Hills, Calif.
BOXOFFICE ;: October 7, 1974

Written
Produced
THE PERFECT MATCH TO SET THE SCREEN ON FIRE!
He's a skip tracer
the last of the
bounty hunters.
Now they're together for the first time on one big show!
PAM GRIER as FOXY BROWN
also starring PETER BROWN • TERRY CARTER
as Michael co-starnng KATHRYN LODER
•
HARRY HOLCOMBE by
and Directed by Jack Hill
Buzz Feitshans
•
Color by Movielab
an American International Picture mI
CJ by WILLIE HUTCH
R
a Fred Weintraub-Paul Heller production
ISAAC HAYES is
TRUCK TURNER starring
YAPHET KOTTO also starring ALAN WEEKS
ANNAZETTE CHASE Screenplay by
Oscar Williams & tVlicfiael Allm
•
Story by Jerry
Wilkes Produced by Fred Weintraub & Paul Heller
•
Color by Movielab Directed by Jonathan Kaplan
an American International Picture 4|
RESTRICTED ^^
KOH BURGtSS
Attrol Buildmg
]}« Day

—
—
— —
1
—
—
—
—
'Castaway Cowboy,' 'Death Wish' Top
Business Winners in Calgary Runs
CALGARY— 'Excellent" runs continued
for all except two pictures showing here.
Drawing ""very good" runs were "Castaway
Cowboy," a Walt Disney production, at the
Chinook and "Death Wish" in its fifth week
at the Palace. •S*P*Y*S" opened at the
Brentwood and "Up Your Alley" bowed
at the Westbrook 2 to join 14 other films
in town with "excellent" ratings.
Colgary Place 2—The Terminol Man (WB),
2nd wk
Chinook Castaway Cowboy iBV)
Grand 1 My Nome Is Nobody (Univ),
2nd
Grand 2-
North Hil
4th wk
Excellent
Odeon The Three Musketeers (BVFD),
10th wk Excellent
Palace. Death Wish (Fora), 5th wk Very Good
Palliser Square I That's Entertoinment! (UA),
3rd wk Excellent
Palliser Square 2 Chinatown (Para),
1 1 th wk Excellent
Towne Cir ?ma Blue Not Now, Darling (AFD),
Excellent
-For Pete's Soke (Col). 7th wk. . .Excellent
-The Sting (Univ), 37th wk Excellent
Blazing Saddles (WB),
24th wk Excellent
Westbrook 2 Up Your Alley (C-P) Excellent
Westbrook 3— Dirty Mary Crazy Lorry (BVFD),
'Mame' Gamers 'Excellent'
Firs! Week in Edmonton Run
ED.MONTON—"Maine" in its first week
at the Meadowlark in this city earned "excellent"
reports, as did several long-running
films such as "American Graffiti" in its
48th week and "The Sting" in its 37th week.
Also keeping their high ratings were newcomers
such as "Death Wish," "My Name
Is Nobody" and "Dirty Mary Crazy Larry."
Plaza Ride 1
in a Pink Cor (AFO), 2nd wk. . .Good
Plaza 2 ^Return of the Drogon (Astral),
3rd wk Very Good
Rialto I—My Nome Is Nobody (Univ),
2nd wk Excellent
Rialto 2—The Three Musketeers (BVFD),
1 4th wk Excellent
Strand Dirty Mary Crazy Lorry (BVFD),
2nd wk Excellent
Varscona American Groffiti (Univ),
48th wk Excellent
Sestmount "A" Thot's Entertainment! (UA),
4th wk
Excellent
Westmount "B"—Chinatown (Para),
nth wk
Excellent
Business Declines in Winnipeg;
Tor Pete's Sake' Bright Spot
WINNIPEG—^Business was down slightly
again with several holdovers declining and
"For Pete's Sake" the only bright spot
among the newcomers. Continuing strong
were "Terminal Man," "The Three Musketeers,"
"Death Wish," "Blazing Saddles"
and "Mr. Majestyk," although returns were
generally off. "The Sting" dropped but was
still above average in its tenth month.
Capitol The Terminol Mon (WB), 2nd wk. Very Good
Downtown Candy Stripe Nurses (IFD), Soyoge
(IFD)
Good
and Goodbye (C-P) . . . .Good
Garrick For Pete's Soke (Col) Very Good
1
Garrick II The Three Musketeers (BVFD),
1 2th wk Very Good
Metropolitan ^Deoth Wish (Para), 4th wk. . .Excellent
North Star I That's Entertainment! (UA),
6th wk
Good
North Star II Cloudine (BVFD), 3rd wk Good
Odeon Mr. Majestyk (UA), 3rd wk Very Good
Park Blazing Soddles (WB), 25th wk. ..Very Good
Polo Park Chinotown (Para), I 2th wk Good
Odeon Rialto Theatre
Now a Piggyback Duo
EDMONTON, ALTA.—Odeon's Rialto
Theatre in Edmonton, which recently was
twinned, followed the piggyback concept
and everyone is extremely happy with the
larger of the two theatres, is blue and gold.
Upstairs, the color scheme is stronger, with
vibrant red and purple drapes and blue
added in the btidy of the theatre. This
smaller cinema has a very mod and intimate
atmosphere.
Bill Kajirwara was superintendent for the
job, with Odeon's Norm Shearing as architect.
All in all, Barney Regan, supervisor of
Odeon Theatres in Edmonton, is very
pleased and happy with Rialto 1 and Rialto
VANCOUVER
J^merican International's
"The Nine Lives
of Fritz the Cat" racked up an impressive
gross in the first 13 days of its run at
the Odeon Drive-In here.
Larry Becker Wins Grand
Prize in MGM Contest
CALGARY — Theatre manager Larry
Becker of Famous Players' Palace in Calgary
was the grand-prize winner of Metro-
Goldwyn-Mayer's Canadian "Westworld"
sweepstakes, a promotional contest for
movie house managers in Canada, where
the film recently completed its run. The
prize, a weekend at the MGM Grand Hotel
in Las Vegas, was awarded for the most
extensive use of promotions employed by
individual managers.
Becker's promotions, in addition to those
provided by MGM, included tie-ins with
local A&W Root Beer shops and a travel
agency, which donated a trip to either
Europe or Hawaii. Becker promoted a
showmobile. similar to those used in initial
engagements, to tour shopping centers publicizing
the film. TTie showmobile. a Winnebago
motor home, included a 16mm rearscreen
projector on which trailers and TV
spots were shown.
Supplementing the MGM sweepstakes,
Capilono California Split (Astral) Good
Garneau Uptown Saturday Night (WB),
3rd wk Excellent
Jasper Blue Macon County Line (Astral),
3rd wk
Excellent
Londonderry "A" Death Wish (Para),
2nd wk Excelli
Londonderry "B"— Herbie Rides Again (BV),
results. A wall was placed in front of the
7th wk Excellent
Meadowlark Mame (WB)
Excellent balcony and new pillars were added to support
the additional weight.
OdeDn 1 For Pete's Soke (Col), 7th wk. ..Excellent
Odeon 2—The Sting (Univ), ""* ......
37th wk Excellent
major theatre circuits awarded over $2,000
-S*P-Y*S (BVFD)
Excellent The original glass-enclosed ticket wicket
in cash prizes to managers all over Canada.
was retained to service both houses. However,
the concession booth was completely
remodeled and updated, creating a new V Sims Appointed Censor
MB
shape which gives 50 per cent more counter TORONTO—Don Sims, journalist and
space. Also, a new fire exit had to be installed
to handle patrons from the upper appointed chief film censor for Ontario. He
veteran CBC Radio personality, has been
cinema.
succeeds O. J. Silverthorne, who has retired
The color scheme on the main floor, the after long service in this position.
Get ready for^^CR OWWMAilSHIP'TS!
\^A\A ^^^ CROWN INTERNATIONAL PICTURES Beverly Hills, Calif.
K-2 BOXOFFICE :: October 7, 1974

Ihting: projector mechanisms,
magazines, pedestals, sound reproducers, amplifiers,
motor drives— all Century components, individually
or collectively when installed as a complete projector
and sound system.
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
listing means many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
ThJs UL listing is meaningful— it
warrants your attention.
CENTURY
proudly announces the
Underwriters' LaboratorieSp
inc., lisung of their
compiete proiecNon and
sound systems.
CENTURY— the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
165 West 46th Street, New York, N. Y. 10036
General Sound and Theatre Equipment, Ltd.
7 Banigan Drive
Toronto 17, Ontario
Phone (416) 425-1026
Branches throughout Canada
BOXOFFICE :: October 7, 1974

TORONTO
^his correspondent is now getting back into
stride after an absence for surgery
and extends many thanks for the kind
wishes sent in this direction over the past
few weeks.
—
low-net team, presented by Herb Mathers,
was won by the Odeon Theatres team of
Max Davey. Roy Houston, Bill Georgas
and Steve Gorrie. The Famous Players
Trophy, presented by Bill Murray, was
won by Lynn Holley of the K. W. Drivein,
Waterloo, for the low-gross A Flight.
Jack .Shapiro presented the lATSE Local
173 Trophy, won by Gerry Theriault of
New Liskard. for low-gross B Flight. Martin
Simpson presented the 20th Century
Theatres Trophy to Ron McHugh of the
National Film Board for low-gross C
Flight. Frank Fisher presented the Hye
Bossin Memorial Trophy to Jim Drohan
for individual low gross. Dan Krendal presented
the Tom Daley Memorial Trophy.
J. M. RICE and CO. LTD.
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THE DRIVE-IN and INDOOR
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Winnipeg 21,
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which is for bookers only, to Peter Dood\
of 20th-Fox for low gross.
The John Kurk Memorial Trophy was
presented by Grant Millar to Don Kinloch.
This award is for theatre managers only
and is for low gross. Don also won this last
Despite the time lapse, here's the winning
year, at the trophy's first presentation. The
list at the 23rd annual Canadian Motion
Pioneers tournament,
Odeon Theatres Trophy, presented by Zeke
Picture golf held
Shcine for Pioneers only for low gross, went
August 22 at the Cedarbrae Golf & Country
to Jim Georgas of Owen Sound. Leonard
Club here. Again this year, the event
Bernstein presented the Herb Allen Memorial
Award, for Pioneers only, low net.
was a huge success, attracting 400 guests
and 200 golfers. The Nat Taylor Trophy,
to Bill Georgas, The Theatre Confections
presented by Myer Axler to the low-gross
Trophy, presented by Gerry Dillon for suppliers
and guests. low gross, was won by
team, went to the lATSE team of Frank
Cox, Andy Pura, Warren Hembruff and
George Marron.
Bill Hills. The A. W. Perry Trophy for the
There also were many special events.
Charlie Pearce won the "Most Honest
Golfer" award. Jim Ziegler, at 86, won the
"Oldest Pioneer Golfer" award and Bill
Georgas won the "Closest to the 11th Hole"
the Pallitf^rf^rf^rfVi^\Af^^rt/www^vywvv«
contest. Nongolfers enjoyed a beautiful
day, with many special games and putting
contests. There were, as well, door and
booty bags for all who attended and a raffle
for a color TV. which was won by Pioneer
John Herd of Campbellford: a stereo radio,
won by Roy Walkey of Universal, and a
table radio, won by Eddie White of Ambassador.
A special draw for a sailboat was
won by Irv Frankle of SuperPufft. Zeke
Sheine of Odeon extends warm thanks to
the many hard-working committee members,
hostesses and suppliers who again
were most generous.
CALGARY
phat's Entertainment!" was the theme of
a "musical window display" at Glenn's
Music in the Bay Parkade downtown. LP
records from the soundtrack of "That's Entertainment!",
currently playing at
ser One, were artfully intermingled with
glossy stills from the motion picture. Centered
as a backdrop was a three-sheet, creating
a
very effective display.
Jim Foster of the Vogue Theatre. Fernic.
B.C., and his wife spent some time here
shopping and visiting. Jim arranged future
films for his cinema. Business in Femie
has been "so-so," with some of the blame,
Jim feels, going to the number of TV channels
available in the district.
Old-timers in the film industry in western
Canada were saddened to learn of the recent
death of Mrs. Ben Gallay here. With her
husband, she was associated with the Sky-
Vue Drive-In at Edmonton for a number
of years. She leaves one brother. Jack Diamond
of this city, who has been in theatre
business in this territory for years.
Two well-known theatremen from Swift
Current, Sask., Bob Dahl and Vic Phaneuf,
were in town and spent several days buying
and booking for their theatres . . . H. Hoppe.
exhibitor from Whitecourt, was in the exchange
building for a couple of days . . .
Friends of Reg Doddridge, formerly of Warner
Bros., will be pleased to hear that he
is convalescing at home. Still feeling the
effects of surgery. Reg is gaining a bit every
day.
OTTAWA
yhe Odeon circuit held a district conference
in Peterborough recently, with
representatives discussing the lineup for the
Christmas season. The two films designed
to hold everyone's attention are the extravaganzas
"The Towering Inferno" and "Airport
1975." The latter is slated to open at
the Odeon St. Laurent Twin this month.
Famous Players reports little change.
"Blazing Saddles" is breaking records at the
Place de Viile as it goes into its 20th week,
while "Uptown Saturday Night" is bringing
in the crowds at the Place de Villc XL The
Elgin theatres are holding over "Chinatown"
and Ernie Warren says there's no end in
sight for that film. "Bring Me the Head of
.Mfredo Garcia" has just opened at
the Little
Elgin. "That's Entertainment!" is still playing
to capacity crowds at the Nelson Theatre
and Andy Warhol's "Frankenstein" is
continuing to horrify and delight its audiences
at the Rideau.
Get ready for
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C&ftAt^uc&»K. • C^uufMAfit • CottcedJoHA, • maltdcnoAicc
OCTOBER 1, 1974
Today, concession stand
planning trends toiiard
a contemporary and functional
design such as this
custom-built stand manufactured
by the Stein
Woodcraft Corp.. Oceanside,
/V.y., for The Movies
in the W oodland MalL
Grand Rapids, Mich.
featuring
Industry Trade Show & Convention
and Candy-Concessions Merchandising

S^tein
l/UoodcraPt (^orp.
MANUFACTURERS AND DISTRIBUTORS
OF POPCORN WARMERS AND CONCESSION STANDS
The
SHOWCASE
WARMER
The name is exactly what it implies. Counterheight
warmer with showcase lighting, auxiliary
electrical outlet, sign reading "HOT POPCORN,"
holds approximately 15 pounds of pre-popped corn
in stainless steel bin. The Showcase warmer saves
time, speeds service and adds luxury to your concession
counter.
Dimensions: Height 42" Width 36" Depth 24"
The
DELUXE
WARMER
The one most often imitated, but never duplicated,
holds 24, 32 or 46 ounce cups in pull-out drawers
with additional area to pre-heat bulk corn. Recessed
area for buttermat with outlet. Fully illuminated
sign ("HOT BUTTERED POPCORN"). Display front
filler with plexiglass divider. One key locks entire
warmer. Removable chaff drawer for easy
cleaning of old maids. Rear and top loading for
pre-popped bulk corn. This machine is fully insulated
and manufactured with our own hot-air circulating
system to insure fresh, crisp popcorn at all
times.
Dimensions: Height 52" Width 36" Depth U"
PORTABLE
CONCESSION
STAND
A full service concession stand on casters. All prewired
for your convenience. Just plug into any 110
outlet. Unit consists of 3 ft. Stein Showcase Popcorn
Warmer, 3 ft. Candy display case, drop leaves
suitable for Jet Spray, Frankfurters etc.
Dimensions: Height 47' Width IT Depth 24"
18 NEIL COURT • OCEANSIDE, N.Y. 11572 • PHONE (516) 536-5151
The MODERN THEATRE SECTION

TliATM
|t s convention time once again
and judging from the programs the National
Ass'n of Concessionaires (NAC) and National
Ass'n of Theatre Owners (NATO)
have planned, those attending the Atlanta
festivities this week are going to find a
variety of things to see and do. With this
in mind, we've included on pages 4 and 5
of this issue the floor plan of the exhibition
hall in the Marriott Hotel showing the booth
layout and exhibitor designation.
This month's issue of The Modern Theatre,
itself, offers a variety of features. On
page 8 begins an account of theatre renovation.
The Savoy theatre in Grand Rapids,
Mich., long a landmark there, underwent
some interior redesign as well as some exterior
face lifting. Resulting from the efforts
were two "new" theatres.
"... Every year taxpayers lose substantial
deductions to which they should be entitled,
often (because) they have failed to
comply with tax rules because they were
unaware of them." This is what Harold
Ashe tells exhibitors in his feature beginning
on page 10. In the article, Ashe gives
examples of how the timing of deductible
outlays can work to increase tax savings.
Openings of two theatres are reported in
this issue. On page 16 Mable Guinan discusses
ABC Interstate Theatres' new twin
in Brownsville, Tex., and comments, ". . .
the new facility provides moviegoers with
the ultimate in screen presentation, comfort
and convenience." On page 30 is the account
of the unusual grand opening of the
Gadsden Mall Twin in Gadsden, Ala., that
featured a ribbon-cutting ceremony using
a ribbon made from 100, $1 bills.
Wesley Trout discusses amplifiers in his
article on Projection and Sound beginning
on page 18 and notes, ". . . the sound system
must be kept in tip-top condition in
order to deliver satisfactory sound reproduction."
The refreshment section begins on page
26 with a picture of AMC's newly redesigned
concession area for its Indian Springs
theatres in Kansas City, Kas. Using the
station concept, the concession stand makes
it possible for employees to be no more
than one to two steps away from any group
of items.
And finally, noteworthy is the tribute on
page 6 to the late Wally Townsend of Wil-
Kin. Observes its writer: "He was always
available. His home telephone number was
on the noteboards in hundreds of theatres,
and he never let you down when an emergency
call came in. He was full of ideas,
and he knew how to solve problems."
n t n
1^
Motion Picture Theatre Equipment & Concessions Industries
Trade Show 4
This Dying Breed 6
Technical Sessions Set for SMPTE Meeting 6
Renovating Grand Rapids, Mich., Landmark Transforms Savoy
Theatre into Twin Unit 8
Tax Tips for Exhibitors: Timing Deductible Outlays Con
Enrich Tax Savings Harold J. Ashe 10
41 Companies Sign Up for SMPTE Exhibit 14
Preregistration Begins for SMPTE Conference 14
Latest Ideas in Motion Picture Theatre Design: ABC
Opens New Twin in Brownsville, Tex Mable Guinan 16
Conscientious Sound System Maintenance Helps Insure
Best Frequency Reproduction Wesley Trout 18
Station Concept Dps Efficiency of Quad's Refreshment Center 26
Ogden Foods Co. Old as Movies Themselves 26
Airer Manager Discovers Knish Hot Concession Item 26
Quad Boosts Concessions' Draw with Take-a-Long
Tumbler Offer 28
Texas NATO Gives Tips on Treating Parting Guests 28
Unique "$100 Ribbon" for Gadsden (Ala.) Mall Twin Opening 30
With Autumn, Winter Approaching: Theatre Managers Advised
to Prepare for Unexpected 32
Pacific Theatre Group Tours Pizza Facility 34
Large Screen Presentations: Barggren Discusses Points
Raised by Trout 36
Another Irwin Shipment on Its Way 40
Subscription Ad Service for Major Picture Releases 41
Twin Cinemas Debut Near Kennedy Center: Electric
Organ Featured in Titusville, Fla. Duplex 42
Available on VIP-35 System: Ballantyne Offers
Sales-Lease Policy 46
Pan Western Develops Plastic Ring, Stick-On 47
Century Projector Corp. Expands Factory 47
Enlarge Tucson Airer to 3 Screens 48
Strong Lume-X to Pennsylvania Quad 49
Circuit Executives Advise Measuring Ad Lineage 50
Airer Exhibitors Endorse Cinema Radio for Its Sound,
Ease of Installation 51
Drive-ln Theatre Manager Finds Windshield Canopy Fast Seller .... 52
Appointments Made at Optical Radiation 53
Michigan Twin Drive-ln Installs Strong Systems 55
Irwin Announces TEA Appointment 55
DEPARTMENTS:
Projection and Sound 18
Refreshment Service 26
iz
New Equipment, Developments 56
About People and Products 58
ON THE COVER
The deem lines and contemporary design of the refreshment center
pictured on this month's front cover are attributed to Stein Woodcraft
Corp., of Oceanside, N.Y., who custom-designed and manufactured
it for The Movies in the Woodland Mall in Grand Rapids.
Mich. The stand features displays for popcorn, candy, ice cream
and soft drinks. Actively engaged in the design and manufacture of
concession .stands and related food-serving equipment for the past
42 years, the firm serves markets not only in this country but in
Europe, Canada, and Central and South America as well.
GARY D.
KABRICK, Managing Editor
he MODERN THEATRE is a 6ouna-in seciion Dublished eccn month in BOXOFFICE. Editorial
ir general Dusiness corresDonaence snouia De aaaressed to Asscciatea PuDlicoTicns, Inc., 825
/on Brunt Blvd., Kansas Citv, Mo. 64i24. Wesiev Trout, Technical Editor; Eastern Repreotive:
James Young, 1270 Sixth Ave., Rocl

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—
This Dying Breed
"The show must go on!"
But this was Monday morning, and Wally
had his head down on his desk. It's not that
he was more tired
than usual; he had
just suffered a se-
\crc heart attack.
Did his show go
on? No. After 68
nee.
Scheduled to retire at the end of 1974,
he had held only two positions in his business
life: the first with Western Electric
(ERPI), when theatre sound was bom, and
then for the past 38 years with Wil-Kin of
Atlanta. He was always expected to do
things others had not done. When Bob
Wilby brought Cinemascope to the giant
Fox Theatre in Atlanta (1954), he wanted
the largest screen in the country. Wally was
there, and Wilby got the huge screen.
He was always available. His home telephone
number was on the noteboards in
hundreds of theatres, and he never let you
down when an emergency call came in. He
was full of ideas, and he knew how to solve
problems. Every manufacturer of theatre
equipment hoped that Wally would test and
evaluate his latest equipment, for they all
knew if there were anything wrong, Wally
would tell them in a nice way, and probably
remedy the problem at the same time.
He understood the projectionists, too.
Even without a union card, he was welcomed
everywhere. They knew if they ever
had trouble, Wally would come through,
including giving explanations to the theatre
manager.
He deeply loved his wife Virginia and his
three fine daughters. But as the years went
along, they saw precious little of him, for
he remained dedicated to the end. He worked
long hours; often, too long. Wally Townsend
was part of a dying breed of truly
dedicated men who made sure everything
worked in order that the show could go on.
And he would do it, even if it required
working throughout the night right up to
the 2 p.m. matinee.
Try to find others like Wally. Everyone
loved him; he had no enemies. He was one
of the very few highly trained and experienced
engineers who ever "came on stage."
He formed lasting friendships with all who
ever worked with him, including those
hundreds who knew him only by his reassuring
voice on the telephone. They knew
Wally would "bail them out."
He could solve a theatre booth problem,
be it a simple fuse, minor union problem or
years, the curtain major equipment breakdown. And yes, of
came down at high course he would drive parts or materials out
n o o n, September to the airport in order to send help to someone
9, a Monday. It is
Ȧ graduate electrical engineer who possessed
passed on, on an
specific sound training with ERPI,
"off day," working
Wally naturally did his thinking technically.
at his desk. .And yet, when it came to working with both
Wallv Townsend
There were hundreds—no, thousands equipment and people, he displayed a personality
who knew and loved him. For nearly 50
that was a combination of calm
Houdini and soft-spoken diplomat.
years, Wally Townsend had dedicated his
After graduating from VPI, Wally joined
life to be sure that the show did go on.
But this Monday, he had to miss the mati-
ERPI and had been one of the very few of
the original group who was still working in
the industry. ERPI assigned him to various
places. He went to Boston with a rented
Model T Ford, while other assignments
took him to London and Greenville, S. C.
He loved people. Every person was important
to Wally—from the theatre cleanup
man to a sound director in Hollywood. He
enjoyed working with others, and over years
of contact with the equipment manufactureis,
he contributed countless improvements
to just about every piece of equipment you
can name. It was he who asked for the
adjustable MagnaCom and the closed Century
gate to reduce aperture fuzz and . . .
the list could go on and on.
His employees idolized him, calling him
"Mr. Townsend." The rest of the industry,
while respecting him highly, called him
"Wally," knowing as they did his real name
to be R. Wallace Townsend. He made lasting
impressions on notables. When Townsend's
name came up in a brief conversation
with Fred Hynes, head of Todd-AO, Hynes
quickly recalled working with Wally well
over ten years before.
He had his own brand of humor. Once
when completing a new theatre across the
street from the campus of his alma mater,
VPI, he feigned worry, saying that "they"
might still be looking for him regarding
some Army cannon he and fellow freshmen
had moved off campus about 1925.
Wally was old-fashioned to some. You
know, the kind that would leave the supper
table to help a friend. And, of course, he
didn't know what eight to five meant. Some
might say, "Who needs it?," and the point is,
everybody does. You know Wally was right.
He was also quite unique. We are all going
to miss him, for we know He might have
ii.^ed the mold only once, just for Wally.
Technical Sessions Set
For SMPTE Meeting
Plans for the program of technical sessions
for the 116th SMPTE (Society of
Motion Picture & Television Engineers)
Technical Conference November 10-15 in
Toronto have been announced by conference
program chairman Maurice L. French,
Canadian Broadcasting Corp., Toronto. The
conference will meet at Toronto's Four
Seasons Sheraton Hotel.
According to French, the program will
begin Monday morning, November 11, with
concurrent sessions: one session will feature
papers on television systems; the other on
laboratory practices. Both topics will pick
up again in the afternoon after a break for
the SMPTE "Get-Together Luncheon."
On Tuesday, November 12, the morning
sessions will focus on sound and on TV
and film education. A session on lighting
and a session on small format (film and
tape) are scheduled for Tuesday afternoon.
On Tuesday evening, there will be a visit to
Ontario Place, to view two films at the
Cinesphere, sponsored by the government
of Ontario. Afterwards, Agfa-Gevaert will
sponsor a cocktail party for those attending
the screening.
For Wednesday, day-long sessions are
planned on two subjects: The first is television
film; the second, running concurrently,
is photoinstrumentation. The SMPTE
cocktail party, banquet and dance is set for
Wednesday evening.
Symposium Highlight
One of the major highlights of the conference
program will take place on Thursday
with the day-long symposium on television
broadcast monitoring. This symposium
will emphasize the needs for proof of
performance by various groups (e.g., advertising
agencies, advertisers and performers'
guilds) and the various means for accomplishing
it. The symposium will aim primarily
at the business community, with the
basic technological aspects also covered.
On Thursday morning, a session on satellites
in broadcasting will run concurrent to
the TV monitoring symposium. In addition
to several technical papers, there will be a
live demonstration of a transmission from
a NASA satellite. In the afternoon, a session
on theatre design and projection is planned.
Rounding out the conference on Friday,
the last day of the conference, are sessions
on cable television (morning) and on engineering
management (afternoon). The
engineering management session is the first
time such a subject appears on an SMPTE
conference program. This, along with the
symposium on television monitoring, breaks
new ground for SMPTE conferenees since
both subjects deal, at least in part, with
nontechnical areas of disciplines of concern
to SMPTE members.
In addition to the technical sessions, the
conference will feature a 78-booth equipment
exhibit where the leading manufac-
Con tinned on page 14
The MODERN THEATRE SECTION

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Renovating Grand Rapids, Mich., Landmark
Transforms Savoy Theatre Into Twin Unit
The old,
1,012-seat Savoy Theatre located
in downtown Grand Rapids, Mich., was an
ornate showcase dedicated to yesteryear's
vaudeville when attorney Robert Goodrich
took over the property from his father in
1967. The 34-year-oId exhibitor, who owns
six other theatres in the surrounding area,
felt that the Savoy would better serve the
community as a twin operation. He brought
together architect Robert E. Hicks, the contracting
firm of Veeneraan & Van Enk and
theatre equipment specialist Paul J. Voudouris
of Ringold Theatre Equipment Co.
A number of problems loomed large on
the horizon. First of all
the building, erected
in 1885, needed to be rewired and brought
up to current code standards requiring a
total
of 400 amps of 220 power. Plans also
called for alteration of the 1936 vintage
forced air conditioning and heating plant
installed in the original dressing rooms.
Goodrich was counseled to convert the
large balcony into the second theatre, which
would entail less structural changes than
there would have been had the main floor
been made into two theatres. A large number
of seats were also retained this way.
The existing projection booth could be
utilized for the balcony theatre, but a new
projection facility, built out over the rim
of the balcony, would have to be designed
to accommodate the larger theatre below.
The stage and screen of the "new" auditorium
could then be placed on the back
wall of the new projection room.
Support Beam Installed
.\ massive 42-inch beam was added to
the balcony supports to compensate for the
additional weight. In order to mask out
picture sound and projection noise entirely,
architect Hicks suggested the balcony be
enclosed from the lower floor with double
is sheets of lead. Although this metal seldom
used in theatre construction, the result was
complete insulation and superb acoustics
for both auditoriums. A new, suspended
ceiling was added to the first-floor auditorium.
Because the reconstruction would consume
a great deal of time from inception
to completion, Goodrich allowed the lower
auditorium to remain open during the
project. A work shift from 5 a.m. to noon
was inaugurated which permitted the box
office to open on schedule for the matinee
performances.
Outside Boxoffice Eliminated
The old Savoy facade was typical of a trend toward the modernity of the fifties.
A striking, new Wagner attraction board brings the Savoy up to date. The upper half
white for Theatre I and the lower half, yellow for Theatre II. Separate front
boxoffice has been eliminated with tickets now being purchased inside. A rchitect for
the project was Robert E. Hicks.
Paramount among the new changes was
the redesign of the lobby and mezzanine
areas. The outside boxoffice was eliminated
and a new ticket stand was created in the
outer lobby. The large, flowered carpeting
was replaced with a discreet Alexander
Smith Crestwood carpet in red and black
filigreed design.
The 47.'i-seat lower auditorium was
draped with 350 yards of gold, hammeredsatin
material gathered in set pleats with a
maize title curtain. The new, 220-seat upstairs
auditorium was draped with 200 yards
of red, hammered satin, also arranged in
set pleats, with matching red title curtain.
A Hurley Super Optica screen measuring
7'/2 X 18 feet was installed in the upstairs
Continued on page 12
The MODERN THEATRE SECTION

The epitome of theatre seating
The lounger chair
by American Seating

Tax Tips for Exhibitors
Timing Deductible Outlays
Can Enrich Tax Savings
By HAROLD J. ASHE
Every exhibitor can benefit from reviewing
his income tax situation before the end
of the tax year. While regular tax considerations
throughout the year are important,
some special situations at the eleventh hour
may necessitate immediate action if tax savings
are to be realized. In some instances
deductions to which an exhibitor is entitled
can be lost forever, unless prompt action is
taken before the tax year ends. In others
he may end up paying more tax than would
have been necessary had timely actions been
taken. And in still other cases, the timing
of purchases and other financial actions can
create tax savings in a year most advantageous
to the individual theatre business.
Following are a few, simplified tax-planning
examples demonstrating the value of
timing deductible outlays for exhibitors who
have different incomes, deductions and situations
that can effect tax-saving actions and
plans.
High Bracket, Usual Deductions
Let's say an exhibitor finds himself in a
high tax bracket resulting from an unusually
good income for the year with deductions
about the same as usual. Higher-than-usual
it is unlikely that his tax bracket will be as
high the next year.
With his increased income, the exhibitor
decides to undertake a long-overdue business
modernization. Before the end of the year,
he buys equipment, machinery and other
business-asset items to create, not only for
this year but for the following years, tax
savings through depreciation and investment
tax credit. He carefully plans methods of
depreciation that will produce the best tax
result over the years of useful life of his
new assets. He increases advertising and
promotional activity in order to maximize
the potential for increased business his modernization
will offer. This activity is
entirely
usual income, but he will not realize a substantial
tax savings by averaging it unless
more income than expected is received before
the end of the year. In addition, he has
many business expenses that can be paid
either late in the year or early in the following
year.
The exhibitor's business premises do not
yet require a major modernization. However,
he decides some minor repairs and refurbishing
could be done, applying that toward a
tax savings. He also decides to replace some
old, worn and inefficient equipment. He
buys new, intending to use a rapid depreciation
method and claim the investment tax
credit for a large tax savings. He makes
some extra promotional and advertising outlays
for additional tax savings, with much of
the expected results destined to produce increased
business the following year. He buys
some supplies in excess of business needs at
a very good discount rate, resulting in a tax
savings as well as reduced business costs.
The exhibitor's tax counselor points out
that his medical expense deductions already
exceed somewhat the one per cent of adjusted
gross income exclusion on drug expenses
and the three per cent of adjusted
gross income exclusion on all medical expenses
(except that portion of medical insurance
cost that is free from the exclusions).
Any additional medical expenses
will be entirely deductible. The exhibitor
business income and increased earnings outside
the business from rentals have combined
needs new glasses soon, so he buys them.
He also pays some other medical bills that
to form a windfall that has increased
Even though can
he could either pay now or early the following
his taxable income. he
year. These actions combine to create a
average his income for a tax savings, his tax substantial additional tax saving in personal
bracket is still uncomfortably high. And itemized deductions. He has other deductible
examining the situation further, he concludes expenses that can be paid in both the business
and personal categories. He decides to
wait until later in the year to determine how
much of these he will pay for a deduction.
He may even wait until the following year.
Investing Savings
Another exhibitor expects to be in about
the same tax bracket again the following
year. He wants as great a tax savings as
possible since he has decided to invest
money saved in his business. He figures the
return he will make on the investments will,
at the very least, match any future tax
savings and quite possibly surpass them.
Furthermore, what taxable earnings will be
next year is uncertain even with the best
deductible in the year paid. Finally, he pays laid plans. Savings today are certain.
some charity pledges for a tax savings in This same exhibitor has many business
personal deductions, instead of waiting and and other deductible expenses that can be
paying them in the following year.
paid in the current year or in the following.
Higher Than Usual Income
He carefully reviews his tax situation and
business plans with the help of his tax counselor.
He plans a reasonable amount of Another exhibitor may have a higher-than-
tax
saving actions that are calculated to give
the most needed help for his business as
well as create tax savings.
Still another exhibitor may already have
so many deductible costs that his tax bracket
is very low. Earlier in the year he had invested
heavily in new equipment, machinery
and other forms of modernization. Later he
sustained a large personal casualty loss, most
of which is deductible. Other deductible
personal expenses are higher than usual,
with medical expense deductions significantly
higher. He has a capital loss deduction.
He also figures his tax bracket rate
next year is certain to be much higher.
He decides to use slow methods of depreciation
on most assets purchased, but will
claim the investment tax credit. He makes
every effort to collect funds owed him,
since it will be to his advantage to have
this income taxed at the lower tax rate. He
also carefully postpones paying as many
optional deductible expenses as possible
until the following year, mindful, however,
of business needs for the current year.
These examples demonstrate only some
of the most obvious methods for planning
tax savings. Actually, exhibitors have many
more options in their tax situations than can
be covered here, all of which may produce
opportunities for tax savings. Some tax situations
may involve obscure rulings and unfamiliar
situations that will need to be
checked on before the end of the year by
consulting detailed tax rules or by getting
the help of an experienced tax counsel, or
both.
Know Tax Rules
Looking at another type of tax saving
problem, now, every year taxpayers lose
substantial deductions to which they should
be entitled. Often they have failed to comply
with tax rules because they were unaware
of them. Other times deductions are lost because
deductible payment records are inaccurate.
This is one of the most distressing
occurences for tax counselors and their
clients when income tax forms are prepared.
There are times when action must be
taken before the end of the year in order to
save a deduction that would otherwise be
lost. A case in point might involve inadequate
evidence that was needed to support
a deduction. The longer an exhibitor waits
to obtain the evidence, the harder it may
be to get. If the IRS audits his tax return
and records are considered inadequate, he
will lose the deduction. If the audit is not
made until two or three years hence, it may
be altogether impossible to get the needed
evidence.
Careful examination of tax rules are especially
important in a case where deductions
are claimed infrequently or where
they have complex rules not generally well
understood by exhibitors. Examples might
include personal moving expense deductions,
casualty loss deductions, personal bad debt
deductions, business and travel expense deductions
and charity deductions. Tax rules
should be consulted if this has not been
done earlier. An experienced tax counselor
can help to review needed evidence.
Over a period of years, rarely do the
number and type of dependents claimed for
a dependency deduction remain the same.
Continued on page 52
10 The MODERN THEATRE SECTION

Don't
miss our act
at
NATO.
We're going to pull the string on something reaily exciting.
BOOTH NO. 57/58
BOXOFFICE :: October 7 1974
Ll[^ Optical Radiation Corporation
^^^-^" 6352 N. Irwindale Avenue. Azusa Califnrnia Qi7n9 . /oio^ r^^r, r,^,.
Irwindale Avenue, Azusa, California 91702
• (213) 969-3344
11

During Savoy Renovation
Balcony
theatre. With the new construction, it wus
discovered that Theatre I was blessed with
an extremely "short throw" for wide screen
—only 55 feet.
ORG", Model 1000 Xenon Lamphouses,
EPRAD "Cooperator" automation, Goldberg
reels and automatic rewinds and Wolk
upper and lower spindles combined to
Becomes 220-Sedt Theatre
Continued jrom page S
modernize both carpeted projection rooms.
John Gall installed a striking new Wagner
attraction board, the upper half white
for Theatre 1. and the lower half yellow lor
Theatre II to complete the new look to
the facade of the Savoy, which is again,
after many years, taking its place as a local
downtown show place.
CREDITS:
Architfci: Robert E. Hicks
Ai traction Board: Wagner Sign Co.
Automation: EPRAD'S "Cooperator"
Carpeting: Alexander Smith,
"Crestwood"
Contractor: Veeneman & Van Enk
Drapery: Ringold Theatre Equipment
Co.
Film Handlino Equipment: Goldberg Bros.
& Edward H. Wolk, Co.
General Supply Dealer: Ringold Theatre
Equipment— Grand Rapids
Lamphouses: ORC— Model 1000, Xenon
Screens:
HuRLEY Screen Co.
"Super Optica"
The rear of the new projection facility
for the downstairs theatre, left,
serves as
the front of the new balcony theatre. Stage,
set-pleated drapery and new carpeting
completes the refurbishing. The screen.
jncdsuring 7'/2xI8 feet is Hurley's Super
Optica. In a before-and-after sequence in
the pictures below, the old auditoriitm
and balcony of the Savoy can be seen, left.
A t right can be seen the results of major
construction which closed off the balcony
with double sheets of lead, building a
new projection room for the downstairs
theatre and lowering the ceiling. A ma.ssive
42-inch beam was added to the balcony
supports to compensate for the additional
weight. After renovation, it was
discovered that Theatre I ended up with
an extremely "short throw" for wide
The MODERN THEATRE SECTION

'®1
BALLANTYNE
where the action is
pi

41 Companies Sign Up
For SMPTE Exhibit
Forty-one manufacturers and suppliers of
professional motion picture and television
equipment have signed up for booth space
for the upcoming Society of Motion Picture
& Television Engineers (SMPTE) Conference
Equipment Exhibit scheduled for
the Four Seasons Sheraton Hotel in Toronto,
November 10-15.
According to exhibit chairman Robert
Dexter, O.E.C.A., more than two-thirds of
the original 78 booths have been taken. Of
the 41 companies signed up, 12 are Canadian.
For the motion-picture and television
professional, the exhibit promises a rich
abundance of top-quality equipment. Most
of the major professional film cameras, for
example, will be on display, as well as editing
equipment, lighting equipment, sound
equipment, laboratory equipment and optical
equipment. This will be the most important
show of professional motion-picture
equipment in North America this year. A
crowd of more than 3,000 is expected to
attend.
Companies that have signed up for space
are: Amega—Rangertone; Ampex of Canada
Ltd.; Angenieux Corp. of America; Bell
& Howell; Berkey Colortran Inc.; Braun
Electric Canada Ltd.; C.P.A.C; Can-Am
Photo Equipment & Camera Services Ltd.;
Canon U.S.A. Inc.; Capitol Magnetic Products;
W. E. Carson Co., Ltd.; Cinema Prod-
ucts Corp.; Cinequip Camera & Equipment
Rentals; Alex L. Clark Ltd.; Dolby Laboratories,
Inc.; E-Cam; Eclair Corp. of America;
Ediquip/Precision: Frezzolini Electronics
Inc.; Jack A. Frost Ltd.; General Camera
Corp.; Hazeltine Corp.; Hollywood
Film Co.; Image Devices Inc.; Instrumentation
Marketing Corp.; Kem Elektronik
Mechanik GmbH; Kingsway Film Equipment
Ltd.; Lowel-Light Manufacturing
Inc.; Mackenzie Equipment Co., Ltd.;
Magnasync/ Moviola Corp.; Metro/ Kalvar
Inc.; Mole-Richardson Co.; Paillard Inc.;
Photographic Analysis Ltd.; PSC Technology
Inc.; Research Technology Inc.; Rosco
Laboratories. Inc.: Rutherford Photographic;
Showchron America Corp.; Willi Studer
Canada Ltd.. and Yardney Electric Corp.
When you've bought the finest
projection room equipment
on the marl

ShcM'ina
l^inctcne ^
l^toViatic
Nc-Cewind
System
The ORIGINAL No-rewind system.
Eliminates Rewinding, Changeovers,
Film Damage. INCREASES Xenon bulb life. RELIABILITY is its
chief asset.
EASE of INSTALLATION and MAINTENANCE
REDUCES COSTS. 472 HOURS of film can be shown con^
tinuously. NO REELS necessary. The ONLY system with
PATENTED MEMORY-RETAINING sensing arm device.
A leader since 1969 with OVER 1200 PROVEN
INSTALLATIONS throughout the world.
Users praise its PRACTICALITY, DURABILITY,
DEPENDABILITY, OPERATION and SIMPLICITY.
Compatible with all popular makes of 35mm or 70/35mm
projectors. FIRST in TECHNICAL ACHIEVEMENT, CONCEPT
and DESIGN.
See this equipment during NATO'74 at:
KINOTONE BOOTHS 19-20-21, Equipment Section
For further literature and prices write or call:
KINOTONE INC.
150 ATLANTIC STREET
HACKENSACK, NEW JERSEY 07601
(201)488-8484
*U.S. Patent Nos. 3,661,337
3,780,9by

Latest Ideas in Motion Picture Theatre Design
ABC Opens New Twin in Brownsville, Tex.
By
MABLE GUINAN
Last spring the Majestic Theatre
closed its doors and the people of Brownsville,
Tex., lost a popular downtown mecca
that had been providing them with some
of Hollywood's finest film entertainment
for the past quarter of a century. But in its
place, albeit some distance away, ABC Interstate
Theatres, Inc., opened its new Cinema
1 & 2 twin theatre in the North Park
Plaza Shopping Center. Drawing from the
latest ideas in motion picture theatre design,
the new facility provides moviegoers with
the ultimate in screen presentation, comfort
and convenience.
A brightly lighted name sign and dual attraction
board with huge letters displaying
current attractions mark the location of
the theatre in the center.
Concrete Wall Exterior
The exterior of the modern concrete and
steel structure features massive concrete
walls with embedded native rock panels.
Bronze cylindrical light fixtures and a centrally
located entrance with a large mansardtype
canopy overhang of white marblecrete
supported on columns complete the facade.
The exterior of ABC Interstate Theatres' new twin in Brownsville, Tex., features
massive concrete walls with embedded native rock panels. The column-supported large
mansard-type canopy overhang is made of white marblecrete.
A dual-window boxoffice flanked by
bronze aluminum display frames of current
attractions marks the center of the
theatre's
front. On each side of the boxoffice are
separate entrance doors for the two auditoriums.
The entrance area is
brightly lighted
by recessed bronze-trimmed fixtures set
in
a white Oriental stucco ceiling.
A striking custom-made cxsncession that
assures fast, efficient service divides the
spacious lobby area serving both auditoriums.
Brightly lighted from above through
a white louvered ceiling, the concession bar
counters are of red formica with black walnut
tops. Modern dual serving equipment
features a Cretors combination popcorn
Continued on page 44
i

cover ipiy screei\^
X-60B Systems for indoor
screens over 40
wide and all drivein
screens.
Strong offers the
ultimate in Xenon systems. The iamphouses
use horizontally mounted bulbs for
maximum collection and transmission of light to
film aperture. Strong systems project a
minimum of heat, fit all standard projector
bases and are pre-wired for simple
adaptation to most automation systems.
Lume-X Systems for
screens up to 45 feet
wide.
Union Mode in U.S.A.
STRONG ELECTRIC/HOLOPHANE
DIVISION
1 City Park Avenue • Phone 419-248-3741 • Toledo, Ohio 43697
JONNS-MANVH.LE CORPOKATION
THE WORLD'S MOST EXPERIENCED MANUFACTURER OF PROJECTION ARC LAMPS
Strong also manufactures Futura and Magnarc Carbon Arc Lamps.
BOXOmCE :: October 7, 1974

Projection
and Sound
Conscientious Sound System Maintenance
Helps Insure Best Frequency Reproduction
This month let's discuss
sound systems in motion picture theatres.
First let us say that
the sound system must
be kept in tip-top condition
in order to deliver
satisfactory
sound reproduction.
The purpose of any
sound reproducing
system in the theatre
is to enable the sound
portion of the projected
picture to be
Wesley Trout
reproduced in such
manner that the full dramatic effects desired
may be produced in the audience. It
must reproduce all the low and high frequencies
necessary for good sound output,
without distortion or flutter that would
mar the quality of the reproduction. Working
with the audio amplifier(s) is the soundhead
which must be properly adjusted in
order to deliver clear sound to the amplifier
that is
free from flutter or other defects
in the signal. Then it is the job of the
amplifier to reproduce this signal to the
stage speakers with sufficient power and
clarity.
Amplifier's
Function
What is the function of an amplifier?
An amplifier is a device whose output is
an enlarged reproduction of its input.
The current delivered from an electric
photo-cell or solar cell from a soundhead
is exceedingly small, measuring only a few
millionths of an ampere (the conventional
unit for measuring electrical currents).
Since it is not strong enough to operate
it loud-speakers, circuits carrying must be
very carefully shielded and insulated to
prevent current loss, noise pickup or hum
from other electrical circuits or electrical
equipment in the projection system. This
noise, were it picked up, would be carried
through the pre-amplifier and power amplifier{s)
into the loudspeaker. Only a very
special cable can be used to carry the signal
from the soundheads to the amplifier. The
cable leads should be kept as short as possible
and connections electrically firm. Do
not let surplus oil from the projector mechanism
drip on the cable because it will
cause trouble and damage the cable's insulation
in time. The P.E. cell voltage
should be between 80 and 90 volts
sound from P.E. cell.
for best
In order to faithfully reproduce the sound
track on the film, all the components in the
sound head must be kept adjusted perfectly,
namely, the sound lens, exciter lamp, lateral
guide rollers and rotary stabilizer. Keep in
This illustration shows a lateral guide roller assembly used
in motion picture sound heads for guiding film down from
the mechanism through the sound head. The guide rollers
must turn freely or they will develop grooves and cause
poor sound output. Rollers should be set perfectly so they
will not pick up sprocket hole noise. Every guide roller
assembly has provision for setting rollers correctly. Keep
rollers lubricated.
mind the pre-amplifier and power amplifici(s)
simply reproduces the signal as it is
fed into these two amplifiers. So, be sure to
keep your sound heads in good condition
and adjusted as instructed by the manufacturer
or in our Manual or this department.
We might say here that most wellknown
makes of power amplifiers are of
the resistance-coupled type that delivers
higher quality sound reproduction.
Many well-known makes of theatre sound
equipment use pre-amplifiers to help boost
the signal before it goes into the input of
the power amplifier. Many also have the
volume control installed in the pre-amplifier
cabinet, while others have it in the main
amplifier. They both make a very neat and
handy installation. (Remember that all wiring
must be installed in conduit to the amplifiers).
There are a few terms with regards to
theatre amplifiers that you should familiarize
yourself with. Power amplification is the
ratio of signal output power to signal input
power.
Power amplifier stage is the power amplifier(s)
in your sound system capable of
handling a relatively large amount of audio
power without noticeable distortion.
Power ratio is the ratio between power
output and power input and used by sound
engineers in calculating db gain and loss in
Sign
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LEADERS IN CHANGEABLE PLASTIC LETTERS
itou-i
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a sound system.
When transformers are to be used in pow-
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Samples on request. Prompt
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The MODERN THEATRE SECTION

CINEMECCANICA
is proud to present
A New ProjectorandFilm Transport Device
NEW
DGB-4x4
DGB-4X4
lort "Tower" device Pivots 18(
Simple— Dependable-
Mechanism as used on V-18
V-9s
DO or 10,000 Capacity
Oil pump systei
ite motor with belt dri
(^CARBONS, INC. ETFiOrJ DIVISION Cedar Knolls, N.J. 07927 201-267-8200
BOXOFFICE :: October 7, 1974

LP270
ELECTRIC THREE PUTTER
FILM SYSTEM
REWINDS
AUTOMATICALLY
DURING PROJECTION
41/2 HOURS
UNINTERRUPTED
PROGRAMMING 4
PRECISION BUILT
TROUBLE FREE OPERATION
• Quick and easy installation
• Factory wired and adjusted
• Ready to plug in
• Positive speed control assures
minimal tension to film
• Built in fail safe
• Simplified motor drive
• Built in
overload protection
• No swinging arms to interfere
• Make up or breakdown
from center or bottom
• Platter standard — no
extras to purchase
• High speed make up table
• Positive speed control
• Dynamic brake control
• Make up table can be used as
regular rewind
PROJECTION AND SOUND
Continued from page 18
er circuits, they are rated in terms of input,
cu pu! (primary, secondary) voltages and
currents, or voltages and wattage. In theatre
sound circuits they may be further rated
in terms of the impedance of each specific
frequency (input and output transformers,
etc.)
Power transformers are referred to as
"step-down," "step-up" transformers when
used for transmission of power to theatres
from the electric company. The ratio of
voltages is governed by the ratio of the
turns of wire in two coils of wires used in
power transformers. In amplifiers power
transformers may have several secondaries
for furnishing different amounts of voltages
to circuits.
Frequency Response
Frequency response of an audio amplifier
is a term referring to the manner in which
a circuit handles the frequencies falling
within its operating range. Most optical type
systems usually have a range from 40 to
8,000 or 9,000 cps for satisfactory output,
but it can be increased or decreased to fit
the acoustics of the auditorium. You will
find this range of frequencies sufficient for
most situations. Stereo sound will range
into higher frequencies, from around 20 to
12,000. Again, each theatre auditorium generally
requires a tailor-made setup that will
"fit" it with the best sound output regardless
of some claims by experts.
It is advisable to have a sound engineer
"lune" your equipment once and awhile,
thus assuring high quality sound. He has
the test equipment and knowledge to do a
good job that will last a long time without
Typical Schematic of -^mZ
^^^^ Amplifiers r^
any further attention. It is then up to the
projectionist to keep the equipment clean
and in good condition.
If amplifiers are not too old and have
been kept properly serviced, very little
maintenance is required other than routine
testing of vacuum tubes. They should be
checked for quality to assure good sound
output and plenty of gain. An occasional
inspection of connections, noting how good
they are, may prevent a sudden breakdown.
Checking for power output, gain, noise
and frequency response measurements
level
is a "must" in proper maintenance of any
make of sound equipment. Sound quality
can be confirmed fairly accurately with a
reel containing a good recording of music
and voice. Every projection room should
have at least a couple of test loops for
checking sound lens and "Buzz" loops for
adjusting a sound track when necessary.
Since today's better-constructed theatre
sound systems contain components made of
only the finest materials, seldom do you
have trouble with defective or shorted capacitors,
resistors and transformers, provided
of course your amplifiers are not overloaded.
Sometimes, we find, leaking plate-to-grid
coupling capacitors that are often responsible
for very bad distortion and noise. These
should be checked first with a high resistance
(20,000 ohms) multimeter for leakage or
,
shorts. Of course, we often find a defective
vacuum tube or transistor, and this will
cause poor sound reproduction quality. The
professional method for checking out amplifiers
is to check for defects in capacitors or
resistors from stage to stage. How to check
sound systems is treated in our Loose-Manual
step-by-step and makes the checking
more simple and quicker to locate in any
Contii
page J^
VJarping
Circuit
fiDJusTfnetjT
For additional information send
for our attractive brochure or call
DRIVE IN THEATER MFG. CO.
709 NORTH 6TH STREET
KANSAS CITY, KANSAS 66101
913 321-3978
The above drawing depicts a typical schematic of a theatre sound systeiti showing
circuit, resistors, capacitors, output transformer and switches. It also shows the
wiring of reverse feed-back and a warping setup for setting frequency response for
each particular theatre auditorium. (Nearly each month we present .several
schematics on sound sy.Klems in our MONTHLY SERVICE BULLETINS).
The MODERN THEATRE SECTION

AHENTION, Mr.
Exhibitor—
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your immediate needs
RECONDITION-REPAIR-MODERNIZE
YOUR PROJECTION
EQUIPMENT
For "QUALITY PRODUCTS" specify
parts
manufactured by "WOLK"
CONTACT YOUR LOCAL THEATRE SUPPLY DEALER
f B^m Af IJ %A#^NI 1^ I /
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EUW. pi. WULIV, inc. / CMcaga, Illinois 60605, U.S.A.
'
/ Cable "EDWOLK"
MANUFACTURERS OF REPLACEMENT PARTS & ACCESSORIES / Area Code 312-939-2720
BOXOFFICE :; October 7. 1974

PROJECTION AND SOUND
Continued from page 20
make of sound system. (Note: When checking
capacitors or resistors in an amplifier, it
is necessary to unsolder one end so you
won't be trying to check the circuit with
other components).
Some sound equipment has a warping
circuit for changing frequencies. The warping
circuit is factory set for best reproduction.
If careful listening tests in the auditorium
indicate a need for change, adjust the
capacitors and resistors according to the instructions
sent with the equipment. In systems
having more than one power amplifier
(dual set of amplifiers) the warping circuit
in each amplifier must be the same.
since only one warping circuit is used at a
time, and the amplifier selector switch supplied
selects a warping circuit in an operative
amplifier. Each amplifier must be "tuned"
up to match the other for good sound output
from each one, of course.
Defective resistors either burn out or
short-circuit, causing trouble in the sound
output or distorted sound. Proper voltage is
a "must" in the operation of a pre-amplifier
or power amplifier in order to avoid overload
of a resistor. If a resistor has been severely
overloaded, it will usually be blackened
and blistered, or sometimes burned in
two. There is only one "cure" for a resistor
in this condition: install a new one of the
same value. But you should check the voltage
in the circuit where this one is found,
making sure the voltage is not too high,
which could cause it to burn out again. If
you don't have the voltage far your particular
amplifier(s), you can use a Tube Guide
or Transistor Guide which will help you in
obtaining the correct voltage. Although this
might vary a little, you have at least a guide
to work with. Make sure the contacts are
clean when installing a new capacitor resis-
Defective Capacitors
When replacing defective capacitors, it is
extremely important that the replacement
have a voltage rating which leases an ample
safety factor with reference to the circuit in
which it is installed. In most circuits the
capacitance must be exactly the same as that
capacitor which was replaced. You must
install
the right type of capacitor so that the
function of your amplifier is the same, if
the sound is to be satisfactory. Use just
enough rosin solder to make a solid connection.
Too much solder can cause a high
resistance joint resulting in poor sound. We
have often traced sound trouble to some
replacement part having been installed with
loo much solder.
Noise in the sound output can be sometimes
traced to loose terminals on a resistor.
You can detect this trouble by wiggling the
connections on that resistor or capacitor and
listening to the noise emitted from the monitor
or stage speakers.
Resistors are rated in
terms of ohms, and
of course, in watts. The wattage rating rerefers
to the power (I x voltage drop) which
the resistor can safely carry without overheating
and becoming damaged to the point
where it cannot be used in an amplifier.
Keep this in mind: When you have to make
replacements of resistor(s) you must state
the wattage you want and the resistance in
ohms. It is generally a good idea to give the
size needed since resistors are sometimes
used in a crowded space in the chassis.
.''ilways order the best quality obtainable
and a well-known brand. When purchasing
electronic parts it really pays to buy the
very best, because you will have better
service and extended life in the long run.
The capacitance of capacitors (condensers)
is measured either in micro-farads or
pico-farads. Capacitors also are rated in
terms of the voltage their insulation will
withstand, usually in terms of dc working
voltage. Correct voltage is extremely important
in operation of amplifiers—vacuum
tube or transistors. Do not overload capacitors,
resistors or transformers because they
will be quickly damaged beyond repair.
There has been a great improvement in
sound equipment in recent years. There has
been an improvement in quality and naturalness
in reproduction. There has been an extension
in frequency range too. The trend
has been to install transistor amplifiers, resulting
in more power and less power consumption
all the while operating smaller but
more powerful amplifiers. There has also
been improvement in loudspeakers for reproduction
of all the necessary frequencies.
The question of power required for wide-
Continued on page 24
22 The MODERN THEATRE SECTION

SOUNDFOLD
Acoustical Fabric Wallcovering System
Remember there is no other product on the market that is "just like
Soundfold"! Don't settle for an imitation. In 1973 approximately
three-fourths of all newly constructed theatres installed Soundfold
Acoustical Fabric Wall Covering.
If you want Soundfold there are three sure ways of getting it. See
Art Sickels in booth 64 at the convention.
Call collect 513-228-3773 or 513-293-2671.
Write by sending in the coupon below.
Rapid Quotation Forni
Use this card to obtain fast pricing on any Soundfold
installation.
Soundfold Inc. installs D Client installs
Wall height at highest point
Wall length
Send me a full color brochure
Please have your representative call on us
Or call collect, Art Sickels, President
513-228-3773 or 513-293-2671.
Soundfold Inc.
P.O. Box 2125
Dayton, Ohio 45429
AAAA
Patent No. 3,185,207
BOXOFFICE :: October 7, 1974

t^
1
PROJECTION AND SOUND
Contimied from page 22
range reproduction is rather interesting.
Where older sound systems were modified
to permit wide-range sound output better,
clearer sound output with plenty of volume
has been the result. The improvement in
new and older sound systems is more naturalness,
brought about by extending the
range. This leads to the feeling that one is
listening to the orchestra itself rather than
a reproduction of it, which in turn leads, at
times to the feeling one is listening to each
one of the musicians and his instrument. The
dialogue is much clearer. Every word can be
understood without having to strain your
Order Hanovia
ears, provided the sound level is kept high
enough to be easily heard but not so loud as
to be annoying. Sound level should be kept
only at a point where it can be easily heard
in the back row of the theatre. This will
generally take care of those with average
hearing.
To improve sound reproduction in many
situations, it was desirable to modify or replace
amplifiers, or install later type sound
heads, or a later type two-way speaker
system. These would provide satisfactory
sound that would meet the competition of
TV and hi-fi sound in homes. Only when
equipment is kept properly adjusted can you
expect to secure good sound reproduction.
A requirement of a sound system is that
there be no non-linear distortion, distortion
Projection Bulbs and get
off-the-shelf availability
at NO EXTRA CHARGE!
Hanovia bulbs are completely interchangeable with
competitive brands, so why not get ail the extras Hanovia
offers? Extras like:
ozone-free quartz for a safer booth
off-the-shelf availability . . . within 24 hours
technical assistance for any illumination problem
Hanovia bulbs are American-made by the same people
who pioneered the revolutionary horizontal xenon
source. They are the most experienced U.S. craftsmen
in the business. An"d you know, there's no substitute for
experience. There's also no extra charge!
To order your Hanovia projection bulbs, contact your
theater supply dealer or write Dept. B-1
^H^H Canrad-Hanovia, Inc.
innniiiH 100 Chestnut Street
Newark, N.J. 07105
^^
HHnuUIH
evidenced by the introduction of components
that are not present in the original sound. In
other words, there must be a linear relationship
between the amplitude of the input and
that of the output in all parts of the system.
Amplifier Gain, as projectionists and
managers should understand, is simply ratio
between the input power and the output
power of an amplifier (pre-amplifier and
power amplifiers). In other words, it is a
measure of the number of times the signal
(power) is amplified.
Keep in mind that the power level at the
output of the sound head is very, very low.
Therefore, audio amplifiers must have a
relatively large amount of gain, in the order
of 100 db. Not all of this gain is normally
used, of course, since it is considered good
practice to reserve at least 20 db spare gain
for film with exceptionally low levels of
sound track modulation. There should always
be ample gain in vacuum tube amplifiers
to accommodate low recordings.
Sufficient
Watts
In order to have good sound reproduction,
it is of paramount importance that your
sound system ( amplifier/ s/ ) has sufficient
power in watts for your particular auditorium.
Generally, a theatre with a seating
capacity of about 300-500 should have a
sound system capable of delivering 15 to 25
watts; 1000 seats, not less than 35 to 40
watts. It all depends upon such factors as
acoustics, auditorium style and seating.
Drive-ins absolutely require more power
than indoor theatres. An average size drivein
should have a system capable of delivering
not less than 50 or 100 to 150 watts. In
the past, too many drive-ins have used too
small an amplifier, which didn't emit enough
wattage output. Then, when the amplifiers
were run above 10 or 20 on the volume
control, sound quality suffered because the
amplifiers were driven above their rated
normal output.
Manufacturers of theatre sound equipment
use shielded amplifier input circuits.
These circuits' components are carefully
shielded as well. In many places, shielded
wiring is used to reduce noise, unwanted
pickup or hum. Moreover, most leading
makes of theatre amplifiers use push-pull
operation of vacuum tubes or transistors in
the final amplifier stage which helps reduce
both the noise level and distortion. The
modern amplifier is well built and designed
so that any hum or noise pickup is practically
eliminated. The operation is quiet
when there isn't any sound on the track
which in turn makes for better sound.
If you have some difficulty in determining
low volume or distortion in an amplifier,
we suggest you use a high-resistance (20,000
ohms) headset and start at the amplifier's
input, checking each stage until you find
the one causing the trouble. Some engineers
use the disturbance test—moving a tube in
and out of its socket and listening for
trouble. Always use a small capacitor in
series with one of the leads of the headset
Continued on page 50
24 The MODERN THEATRE SECTION

Drive-ln Theatre Screens by D&D
BOXOFFICE :: October 7, 1974

.
Station Concept Ups Efficiency
Of Quad's Refreshment Center
American Miiiri Cinema has refurbished the concession area of its Inchan S/j;;;;t,'s
quadplex mukiiii; it more efficient, according to AMC district manai,'ci and complioller
Bill Darn. The new station concept, as opposed to the previous modulai concept,
allows the refreshment area to be designed so that each employee ii no faithei than one
to two steps away from any group of items. Dorn explained that while the total
serving area has been reduced slightly, efficiency per running foot of counter space
has been increased tremendously. Items carried include popcorn, soft drinks, candy and
hot dogs. Hot dog selections include the standard AMC one-sixth-poimd and new
one-fourth-pound varieties, both prepared in Kan.sas City.
SEE US IN BOOTH 70 NATO CONVENTION, ATLANTA, GA.
WE WILL SHOW YOU HOW TO MAKE AAONEY
U.S. PRINTS DOLLARS
James River Brand
SMITHFIELD
BARBEQUE
S-T-R-E-T-C-H-E-S
em
Tempting James River Brand Barbeques are ready to "heat 'n serve" in seconds. .
Complete meals-ona-bun brimming with choice, lean meats, savory seasonings
flavored with GENUINE SMITHFIELD HAM. . .Faster service, 65 to 75%
pam .^proburls Co.Jliu.
Ogden Foods Co. Old
As Movies Themselves
By JOHN COCCHI
Ogden Foods, the most widely diversified
food concession company in the country,
has been in business since some of the
earliest movie houses opened more than 55
years ago. Ralph W. Pries, its busy president
for 25 years, does a great deal of traveling
to and from the home office in Philadelphia.
Ogden Foods, Inc., and Affiliated Companies,
subsidiaries of Ogden Corp., is the
full title of Pries's organization. With offices,
warehouses and commissaries throughout the
nation, it operates snack bars, candy stands,
bars, cocktail lounges and food concessions
in movie houses, sports stadiums and auditoriums,
civic centers, convention halls, auto
racetracks, ski resorts, legitimate theatres
and opera houses. Its institutional division
supplies hospitals, colleges, industrial plants
and toll-road restaurants either manually or
by vending machines.
Offering full maintenance and security
services to its customers, Ogden Foods
doesn't actually manufacture anything ex-
Continued on page 34
Airer Manager Discovers
Knish Hot Concession Item
Tom Downs, manager of Theatre Management
Services' Meadow Glen Twin
Drive-In, Medford, Mass., has introduced
a new item in his concession stand to "sensational
business."
Called "Kosher Aperian Knishes," the
frozen meat pie is heated in the refreshment
center ovens in its small aluminum container
it comes packed in.
Downs said the Meadow Glen is the first
drive-in in the country to offer the item
generally sold in delicatessen lunchrooms
and food stores. "Demand has exceeded the
supply," Downs commented.
MINIATURE
GOLF INDOORS
o
OUTDOORS
MINIMUM INVESTMENT
MAXIMUM PROFIT!
WRITE TO
ENTERPRISES^ INC.
ng,
Oepl.
|1
»on. Pa. I8S03
The MODERN THEATRE SECTION

.f

Quad Boosts Concessions Draw
With Take-a-Long Tumbler Offer
H^V^

Welcome

Unique "$100 Ribbon " for Gadsden (Ala.) Mall Twin Opening
Gadsden's Junior Miss Emily Twnage, left, finds Massey's Astro
rocking chairs allow ample room between rows in Georgia
Theatres' new Gadsden Mall Twin Cinema. Above, Scouts help
the circuit's local city manager snip a "ribbon" made from 100,
$1 bills during opening day festivities.
Ms. Martha Wise, manager of Georgia Mall merchants recently in an open house impressed with the twins' handsome features.
Theatre Co.'s Gadsden Mall Twin Cinema, celebration for the new shopping center in Principal supplier for the twins was
and Thomas J. Presley, Georgia Theatre Cir- Gadsden, Ala. The twins served free pop- Capital City Supply Co., Inc., Atlanta.
cuit city manager, joined other Gadsden corn and drinks to well-wishers who were Charles Sims supervised the installations.
fi^: 9olden
The quality line of
edible oils for the
Amusement Industry.
starring:
golden mist
buttery flavoring
for popcorn
•Costs 'A as much
as butter
•Contains pure
butter oil and pure
vegetable oil
•Unique buttery flavor
and color
•Long shelf life
golden mist
liquid shortening for the finest
deep fried foods

The company outfitted the identically-sized
auditoriums with free-hanging draperies and
Massey Astro Rocker seats— red drapes and
gold seats in Cinema I and blue drapes
and gold seats in Cinema II.
Technikote screens and Altec speakers
were installed as well as the latest completely
automated Cinemeccanica equipment.
This booth equipment provides the allmechanical
touch that opens and closes the
screen drapes, brings up the lights and turns
on the music at intermission and then dims
the lights and music when the program is
ready to resume. Included in the projectionroom
outfitting are Goldberg reels.
Capital City also installed the General
Register ticket machines and the Gold Meda!
Astro popcorn machine.
Georgia Theatre announced their new
twins' opening with a four-column by 17-
inch advertisement in the Sunday Gadsden
Times which also covered the opening with
stories and pictures. When the mall opened
for business the day after the open house,
the twins supplied 100, $1 bills fastened endto-end
for a "ribbon"-cutting ceremony.
Georgia's Presley presented a group of Boy
Scouts and Cub Scouts who participated in
the ceremony with the $100 for their programs.
The scouts were then invited to
be the twins' first patrons at either showing
of "The Great Gatsby" or "The Three
Musketeers."
Crctors Giant Popping
Plant will nickel
and dime you to
$90 an hour.
fc->
Hot Popcorn. 15C a box. What a great
way to make $90 an hour.
Cretors Giant Popping Plant with a 32 oz.
kettle pops over 600 bags of delicious, piping hot popcorn every hour.
Sell it for 15C a box and in just an hour you'll have over
$90 in the cash register. And Cretors Giant is so
durable, so well-built that you can expect that
kind of output hour after hour, year after year.
The Giant is equipped with an
Automatic Seasoning Pump and heated
stainless steel receiving tray with chute
for easy filling
of containers.
Cretors Giant Popping Plant
GS 32 EP (electric) or GS 32
GP (gas) Capacity: 32-oz. Dimensions:
75" long X 30" wide
X 67" overall height. (Also available
with 20-oz. electric kettle.
(Gas operates with safety pilot.)
Voltage: 115/208 or 115/230
Cretors Giant is fast. It's efficient. And it belongs in large
theatres or any other high-traffic, high-volume location.
Cretors Giant Popper works continuously in your
"back room" while you're out front making people happy.
And taking in the money.
Cretors is also your headquarters
for Popcorn Warmers. Cotton Candy and
Caramelcorn Machines and Accessories.
Send for complete information about
the Cretors line and the name and address
of your nearby Cretors Distributor.
CRETORS
27 Popcorn Buildiny
Nashville, Tenn. 37202
Factory: Chicago, Illinois
Cretors is Popcorn
(and has been since 1885.)
BOXOFTICE :: October 7, 1974

—
With Autumn, Winter Approaching
The MODERN THEATRE SECTION

—
implies knowing the strong points
as well as
the weak points in the operation. "There's
nothing more repulsive to a prospective
iheatre patron on a cold winter's day,"
H.iker stresses, "than to see huge mounds
ol snow untouched in tront ol a theatre
regardless of an individual manager's honest
intent to cope with the situation 'first chance
'
I get.'
A soundly functioning manager. Baker
.idvises. will make it his business lo know
how much snow is expected so he can implement
plans to clear it from in front of
the theatre. "This means, understandably,
alerting personnel and getting the job done
with minimal intrusion into a theatre's working
day," Baker explains. Baker adds that
a manager can take advantage of his quick
thinking in ridding the theatre front of snow
by inserting an appropriate catch phrase
into his newspaper ad copy, such as, "Yes,
we're open!"
Baker admits that a theatre manager "has
a job" keeping his plant in working order,
but he can help himself by keeping in
close
contact with all personnel, be they projectionists,
ushers or refreshment center attendants.
"Theatre personnel," Baker
stresses, "should be trained to alert supervisory
people if they spot a sagging seat,
for example, or a tear in the lobby carpet."
If they report anything in the plant that
doesn't look, smell or seem right, then this
'on-the-scene' housekeeping makes for a
better-looking and better-operating cinema.
As a part of the advertising and publicity
staff in the New York office of Loews, both
Baker and Arnow are understandably involved
primarily in promotion. However,
they feel that a modern day theatre manager,
despite considerable investment in
manhours in "selling the theatre" to a community,
should be cognizant of the theatre's
physical plant and consider it very much
parl-and-parcel of a theatre's image to the
community.
"It's all too easy." Baker muses, "for a
theatre's physical plant— and I'm not bv
any stretch of the imagination singling out
any manager or group of managers—to get
the reputation of shabbiness in a community.
Not because of a manager's intent to ignore
conditions; rather, because of a manager's
failure to alert personnel to tell him when
something doesn't look, smell or seem
right." Baker considers the example of a
patron who comes into a
theatre for relaxation,
seeking an effective surcease from the
day's troubles and travails. "He doesn't
cotton to an interior that just doesn't have
an inviting atmosphere," Baker warns.
Baker strongly advises informal sessions
with personnel on a regularly scheduled
basis. A theatre manager, if he's conscientiously
concerned with his plant, makes sure
everything from roof to lobby is in sound
and inviting shape. Baker reemphasizes.
"This (attitude), coupled with a 'best-footforward'
approach maintained regularly
through incisive, in-depth community promotion,
can convince regular as well
as potential
patrons of a theatre's readiness, and
willingness, to be an entertainment showplace
in all true interpretations of that timehonored
appellation!"
y
JET SPRAY SETS THE
STAGE FOR BEVERAGE
MERCHANDISING PROFITS
r
TORONTO
LONDON
See us at the NATO show, booth No. 68
THEATRAMATION, inc
p. 0. Box 178, New Hyde Park, N. Y. 11040
Telephone: (516) 437-4090
AUTOMATION AND SOUND SYSTEMS
ECONO-PAC
AUTOIVIATION
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UNITRON SYSTEM
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Butler-built concessions
Right for your space... right for your customers... right for your prof its.
Wehave been building successful concessionsfortheaters from coast
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butler fixture & mfg. co.
2323 South Lipan St. • Denver, Colo. 80223
(303) 935-4623
BOXOmCE :: October 7, 1974

.
Ogden Foods Co. Old
As Movies Themselves
Continued from page 26
cept pre-popped popcorn to some extent.
In theatres where popcorn is in demand,
the popping time can take away from profits,
and it pays to have it popped in advance
and freshly wrapped in large cellophane
bags, then warmed up at the concession
stand, according to Pries.
The parent company grosses $1,600,000,-
000 a year, of which Ogden Foods contributes'
some $400,000,000. Pries points
out that the Ogden Corporation's metals division,
which makes it the largest scrap iron
dealer in the world, and the transportation
(ships) subsidiary earn more than the food
products arm. With the best food service
executives in the business and what Pries
terms "unusually good prospects" for the
future, the picture may change eventually:
the other divisions are just $100 million
to $200 million ahead at this point.
After being graduated from Georgia Tech,
Pries entered the theatre supply business in
San Francisco before heading Ogden Foods.
Per capita sales for the division now exceed
35 cents to 50 cents a person in hardtop
theatres and 65 cents to $1 for drive-in
patrons. According to Pries, sales are higher
than ever due to the type of product available,
an increase in the circulation of money
and a definite rise in refreshments sales.
Merchandising has improved and the energy
crisis and lack of travel have kept people
close to home and therefore going to theatres
in increasing numbers.
The industry is finally awakening to the
potential of television advertising. Pries feels
and states that he has believed this for 25
years. With a return of patrons to motion
picture houses, he sees more film product
available and a concentration of power by
exhibitors. Upcoming on Pries' agenda is the
NATO convention, a must for Ogden
Foods.
MOVIE ADS>
AD SLICKS AVAILABLE ON OLDER
TITLES AS WELL AS ALL CUBRENT
MAJOR MOTION PICTURES. CALL OH
WRITE: MOVIE ADS, 2942 GREEN-
FIELD, GLENSHAW, PENNA. 15116,
(412) 487-5040.
Stage Curtains
TRACKS • MOTORS • MASKING
FABRIC
WAlT COVERING
ROCKWOOL INSULATION
Pennonently Fl
Velour Rope & Stanchions
Pacific Theatre Group Tours Pizza Facility
Since pizza is one of their snack bars' hottest-selling items, and consequently one of
their biggest income-producing products, this group of district managers of Pacific
Drive-In Theatres recently toured the DOB Division of Fairmont Foods, in the Irvine
Industrial Complex in Orange County, Calif. Representing a large number of drive-in
theatres in the California counties of Ventura, San Bernardino, Los Angeles and
Orange, the group came to the world's largest pizza manufacturing facility where they
saw the impressive 425-foot-long, in-line bakery and liquid nitrogen freezing tunnels
cook and freeze more than 15,000 pounds of pizza per hour. Flanking Murray
Propper, second from right, director of snack bar operations and leader of the Pacific
tour, are William J. Perry, to his right, vice-president and general manager of DOB, at
Ray Tavella, to his left, who has headed up the DOB Division since 1966.
THEREAL THING...not a substitute!
J^ ^ ^ wm % PURE original anhydrous*
09.05 BUnERFIT
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It
• No water — No soggy popcorn
• Nowaste — No rancidity — No curd
• Does not need refrigeration
• 20% more volume per pound
• 34.64% more usable cc's per pound
• Excellent spreading quality
• Makes advance buttering possible
• Saves time — Speeds service
• Increases sales — Profits per pound
ordernow! OdeW's Anhydrous BUTTERfat
is available from authorized distributors . .
Coast to Coast — write for name of
distributor that is serving your territory.
ODELL CONCESSION SPECIALIS CO.
MILWAUKEE OmCE:
P.O. BOX 280
CALDWELL, IDAHO 83605
TEL: 208-459-8522
1109 N. MAYFAIR ROAD
MILWAUKEE, WISCONSIN 1
TEL: 414-774-8467
34 The MODERN THEATRE SECTION

What
theatre projection lenses
do professionals use?
CINELUX OUTDOOR
fostest standard 35mm projecfion
lens ovoilable. These
lenses provide superb screen
brilliance ond clarity for
drive-ins and indoor theatres
needing a brighter picture.
CINELUX
for all 35mm and 70mm pro
jectors. Brilliant contrast and
resolution makes these
lenses the first choice of
discriminating theatre
owners.
KA-298 ANAMORPHIC
for OnemoScope and
other wide-screen presentations.
Used with all
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lenses, this outstanding
"picture
expander" con be
focused down to 1 5
'
feet.
MAGNA-COM
variable focal length
adjuster. In conjunction with the
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where a single prime lens can
be used for both flat and
wide-screen formats.
^ 4.00 in. ^^
6119869
Our Picture Size Computer ond Lens Selector will help you choose the
correct projection lenses and accessories for your applications.
-^^
In Conodo Generol Sound and
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Schneider Corporation
Of America
154 LODI ST, HACKENSACK NEW JERSEY 07601
October 7. 1974 35

,
\nyone
I
—
Large Screen Presentations
Berggren Discusses Points Raised by Trout
By GLENN BERGGREN
Wcesley Trout's article on large
screen presentations (August 19 The Modern
Theatre) is
enough to start a duel
between Trout and
Berggren. Naturally
not a private duel; we
would surely encourage
all to choose sides.
can win, and
only those who ignore
I this test of wits will
In his article Wesley
makes numerous
remarks about equipment which require
further explanation and discussion.
this
Glenn Bciggrc
In short,
writer thinks that Wesley Trout has the
audacity to write about equipment, its use
and maintenance, all of which is valid, important
and pertinent.
You know some writers insist on drivel,
but not Wes. No, he gives really useful stuff,
points that should be known by equipment
buyers. Further. Trout has deliberately
raised points for discussion that should be
known; but in an industry where not even
the salesmen know the facts, the tendency
has been for decades to brush over the facts,
selling on price and emotion. With Trout
trying to bring out the facts, well, it just
might be dangerous.
Over the past ten years, I have made it
a point to read the magazine articles by
Wes; and I have learned from them. But he
is treading on sensitive territory—the facts
and you know how some are, believing that
knowledge is dangerous.
But let's get Trout off the hook for a
moment with an example. Last April, I was
privileged to have lunch with none other
than Zack Beiser of Pacific Theatres, a
great guy. In the course of friendly comments.
Zack said that my last technical
paper (1973) was "pretty controversial"
and had caused a lot of discussion. Of
course that stunned me. for the last technical
paper I had written was about the shape
of the film in the gate of a projector. It
was a serious and test-supported update of
some previous work by Kodak in 1943.
Simply put. it indicated that the film has a
middle sag or bow of about 0.008 inch in
the middle toward the arc lamp and not
the lens.
Zack indicated he had been advised that,
among other things, it might not be true
in modern projectors. Of course, whether
there is a shallow depression in the center
of the film or not is about as controversial
as whether they have gravity in Hollywood.
It is there! Kodak found it decades ago,
Borberg updated it in 1952, Berggren updated
it in 1973 and it's nice to know that
there are some in the industry who are so
skilled at brushing over the facts that they
would try to mislead knowledgeable people
like Zack Beiser. And with that, Wes, we
have our work cut out for us.
In your August 19 article, Wes, you mentioned
that the film at the gate "is distorted
with a tendency to deform away from the
projection lense." And you are right, Wes!
See, here we are in a duel, and we agree
on the important points. But, Wes, you
should have mentioned that if that film
distortion and the lens and the screen are
not in agreement, then the projectionist will
have obvious soft focus at the sides all
the time. And managers have a tendencv
to complain about such things. OK, Wes?
Another bone of contention, Wes, is your
statement on page 17 about having found
"situations where mediocre projection kept
patrons from coming back. When no
remedy was made to improve the picture,
the theatre folded." Now there, Wes, you
really made the point, but probably too
many readers missed the point. How about
underlining it?
Another thing, Wes, you discussed the
unique film takeup device used on a recent
foreign projector to keep film tension nearly
constant. You also indicated that there had
been "great improvement in takeup mechanisms
in modern projectors." And there I chal-
The new Satellite Rocker
means Massey
has it all.
More or less.
From the big, luxurious, oversized Astro
Rocker. With three foam-pillared back
supports and full depth seat and back.
To the full size, roomy Rocker Lounger. Fully
cushioned and comfort contoured.
To the new Satellite. Which allows
you to subtract up to 4 inches per
row, back to back, in your space
requirements. Without giving an inch in comfort
Whatever your seating requirements, Massey has
It all. More or less.
ffiasseq
seating co
IMASHUILLE. TENNESSEE 37208
The MODERN THEATRE SECTION

lenge you again. Yes, there has been improvement,
but not much. And what there
has been, has been scarcely used. With ihc
dependable old brush-over technique, ncarh
all the projectors delivered in the U.S. in
the past ten years have the same, plain, dr\-
disc
clutch used when FDR took office.
.Sure, some have used modern electric
motors to drive the old-fashioned disc
clutches, and in order find a really mod-
to
ern takeup clutch, you were forced to refer
to a European projector which does it right.
The old dry-disc clutch does not know what
the film is doing, torn or not, but the
compensated clutch does. But Wes, just say
that the American equipment folks do not
offer one at the time.
Anyway, Wes, you win; you were right
on all the points you made, as usual.
Fill In
this
coupon.
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lamphouses. Light Fantastic runs at only 150 degrees C. That's 100
degrees C cooler than the allowable limit set by bulb manufacturers. It
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BOXOFHCE :; October 7, 1974

ATLASL.
r^ ^^
• •
I
I
*

. . booths
SIMPLEX has engineered the first completely integrated system
of film projection and sound reoroduction- and it will cost you less!
Need we say any more? Come see us and N • T • CON
at NATO 73-74-81-82. NATIONAL THEATRE SUPPLY
.

.
Another Irwin Shipment on Its Way
^i»
A.V.E.XLP-300
JUST PLUG IN
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Does almost everything
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do! Excellent for
mini-theatres where
durability and reliability
are a must.
Costs less than 190
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and is easy to maintain.
Features ozonefree
xenon bulb that
lasts for over 1,000
hours. 2y2 hour capacity
reels, optical/
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remote control, booth
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Has automatic film
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Continuous Operation
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HAREM THEATRE
249 West 42 St., New York, N.Y. 10036
Dear Marty,
Just thought you might like to
know that the A.V.E. XLP-300
projector which we purchased
from you was put into service
in June 1971. It has been running
24 hours a day since then.
In over 3 years of constant
operation, the projector has
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with the quality of the pictures
and the almost miraculous reliability
of your XLP-300 projector.
Keep up the good work
Sincerely,
Headed for Anibian-Ainencan Oil C o.. schools in Saudi Aiahia is this shipment of
2.370 chair-desks from Irwin Sealing Co., manufacturer of theatre, school and
auditorium seating. According to David E. Powers, general sales manager of the Grand
Rapids, Mich.-based company, the shipment is representative of many large ones
Irwin has made overseas. It is valued in excess of $125,000. Viewing the 16 containerized
piggy-hack trailers containing the chair-desks, Powers commented, "It's nice to see
some of that oil money finding its way back to the U.S."
If Ws a matter of
- give and TAKE...
.'^
^utmnrtft'ri'pf
makes it one
"
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increases customer flow
jble counters provide
ilssued
illy
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year warranty
Years of Dependable Ticketing
For complete details and prices, contact:
CORPORATION
GENERAL REGISTER ^HHa^ General Register Company
271 Schilling Circle, Hunt Valley, Md. 21030
(301) 666-1100
Division of American Totalisator Company. Inc.
A General Instrument Company
The MODERN THEATRE SECTION

5
Subscription Ad Service
For Major Picture Releases
Movie Ads, a company formed to provide
an ad service similar to that of the former
Metropolitan Mat Co., offers glossy slicks
on all major motion pictures as they are
released, Emil Noah, company spokesman
announced.
Twelve different sized one-, and twocolumn
ads on 8'/2 .\ II inch slick paper
are supplied with different layout designs
to help supplement exhibitors' press book
material. The company's "mini" ads are
somewhat narrower in width than press
book ads for use within wider borders and
frames.
Movie Ads offers their services on a subscription
basis with customers receiving
slicks three or four times a month. According
to Noah, the company expects to supply
between 15 and 20 different titles per
month.
Movie Ads has also purchased the complete
inventory of Metropolitan's older ad
slicks and mats, Noah said.
THEATRE ONE
'''LU1k'N:«ViiiJ:I:
VIlMAfiVWUI*
AREVIkrUAPX
ijj
:i:^Tii^iV.n
L
NEW
TECHNIKOTE
SCREENS
XRL (ienticuiar:
JET WHITE
and
^^^
^^"
f
PEARLESCENT
PREVENTS Cross Reflection
of Light!
Cotton Backing
PREVENTS Bellying on
Curved Screens!
will STAY WHITER lONGERI
Will GIVE BETTER ClARITY
AND COLOR RENDITIONI
THE FINEST IN
DRIVE-IN SCREEN PAINT!
"SUPERWHITE7"HIDENSITY"
with lomb'i wo
"STEREO HILUX"
»-...,,..,.„
Approved for
3D Projection
'^7^
^^^
lulhorii.d The.ue
(WmenlSupp
JECHNIKOTE CORP.
acousti-virall
Acoustical Fabric Wall Covering
Economy-Service— Satisfaction
Send for free brochure
P. 0. Box 1 5432, Columbus, Ohio 4321
::^ %
Made of stainless steel and unbreakable
Filon'' background material,
Wagner Brand Marquees
stand up to high winds, storms and
even vandalism. Designed to last
a life
time.
All of our three dimensional
letters, in all colors and sizes
ranging from 4" to 17", are made
of the same virtually unbreakable
ABS material as professional football
helmets. Drop 'em, stomp 'em,
they'll take it! We also have aluminum
letters from 6" to 30".
Plexiglas and Filon^' backgrounds
are available as well as
durable, low cost metal marquees
(Enduronamel panel assemblies)
for outlying drive-in theatres. In
addition, our Mechanical Hand
lets one man change letters safely
at
heights up to 22 feet.
For details on the full line of
Wagner Changeable Letters and
Marquees, contact your theatre
supply dealer or write us direct.
lati ational Advertising Company
a SUBSIDIARY OK
3100 HIRSCH STREET
MELROSE PARK. ILLINOIS 60160
WAGNER SIGN SERVICES
3m
October 7, 1974

Twin Cinemas Debut Near Kennedy Center
Electric Organ Featured in Titusville^ Fla. Duplex
Blue, red and gold are the decorative
themes used in the new Twin Cinemas located
in the Miracle City Shopping Mall
on Highway 1 at Titusville, Fla., near the
Cape Kennedy Space Center. Included in
the new Twin Theatres, operated by Mr.
and Mrs. Michael O. Wilson, is an electric
organ that is used during intermission.
Each auditorium, blue and gold for Cinema
I and red and gold for Cinema II, features
350 King Lounger-style National Theatre
chairs, as well as National Theatre
Supply Custom Design carpeting which is
also carried into the lobby areas.
The lobbies, in addition to a novelty
photo-mural, contain display frames and
cases from National Screen Service's Advertising
Industries Division.
The projection booths of both theatres are
equipped with Simplex projectors and Simplex
automation and sound. Wilson, who
operates his own projector booth, has also
incorporated a unique touch into Cinema II
— a Hammond Electric Organ, on which he,
ElUfflTI

an accomplished organist, entertains his
patrons during intermission.
National Theatre Supply's Miami Branch
supplied and installed all the equipment and
furnishings under the supervision of NTS
Manager, Marvin Tauhman.
Simplex projectors and Simplex automuiion
and sound have been installed in the
/»(/? Cinemas' projection booth.
CREDITS:
Chairs: National Theatre Supply/
American Desk— King Lounger
Projectors: Simplex
Sound: Simplex
Automation: Simplex
Platters: Autowind II
Rewind Equipment & Reels: Goldberg
Brothers
Screens: Technikote XR-171
Draperies: National Theatre Supply
Carpets: National Theatre Supply
Custom Design
Lobby Accessories: Lawrence Company
Marquee Letters: Wagner
Poster Cases: National Screen Service
Concession Stand: NTS/ Stein Woodcraft
Manko Fabrics Co.^ Inc.
SEATING PROBLEMS SOLVED
Theatre upholstery fabric specialists for over
30 years. Featuring sewed covers, pre-cut
squares. Large selection of upholstery fabrics
—corduroy, nylon, mohair, vinyl leatherette,
upholstery supplies, also drapery and wall
covering fabrics.
Write for free samples and price lift.
Manko Fabrics Co., Inc.
50 West 36th St., N. Y., N. Y. 10018
Phone (212) 695-7470, 1, 2
yieah:Smx8fSujijJ'^Ci>-
CALl C C BON
FOR ALL YOUR THEATRE NEEDS!
~7i
See us at ttie NATO Show — Booths 39 and 40
BOXOFFICE :: October 7, 1974
43

ABC Opens New Twin in Brownsville, Tex.
Com in lied from page 16
popper and warmer. Stainless steel ice machines
and dispensers by Mile-High Equipment
Co. serve four drink flavors and twin
cases allow a huge display of various candies.
There is also a Roll-o-Grill hot dog
server and warmer. The back bar has alternate
panels of mirrors and uniquely designed
vinyl wall covering in
red and gold.
Terrazzo Lobby Floor
Distinguishing the lobby area are a terrazzo
floor,
acoustical ceilings on two levels
and rich walnut-paneled walls accented with
black shadow stripes and black formica covered
doors. Red leather seats along the walls
afford a comfortable rest area adjacent to
each auditorium entrance.
At the end of the lobby is a shadowy-line
red masonry block wall behind which are
lounges featuring decorative ceramic tile
floors and walls, porcelain fixtures and partitions,
formica vanities and stainless steel
accessories.
The 600-and 400-seat auditoriums are
decorated identically with entry areas and
aisles covered in the same custom-made, allwool
multi-tone red carpet, carried through
from the lobby seating areas. Ceiling to
floor length red damask drapes cover the
walls back to
front.
The Technikote pearl white, high-grain
screens are covered by traveler-type red
damask curtains parted automatically from
the projection booth.
Fully upholstered foam padded push-back
chairs by Griggs are covered in bright red
Other
Sizes/
Prices
The "Code-A-Phone" 180 Minute Man was developed with theatres in mind. A low
cost instrument that will answer your telephone 24 hours a day and deliver feature
and schedule information. Change announcements quickly, easily on the variable
length announcement cartridge. Save time and trouble for you and your employees.
Increase customer satisfaction. Build attendance. And, now at less than half the
previous cost of similar "Code-A-Phone " units.
GET COMPLETE INFORMATION TODAY! Phone (503) 774-1104.
5001 S.E. Johnson Creek Boulevard
Portland, Oregon 97206

nylon material. Staggered in wide-spaced
pattern on a specially engineered red cement
concrete deck, the chairs allow maximum
viewing comfort while permitting easy access
without disturbing other patrons.
Lighting, controlled by push-button dimmers,
is provided from low brightness recessed
fixtures set in a black grid acoustical
ceiling.
The nerve center of the theatre operation
—ithe projection booth and mechanical room
—are located on the mezzanine out of sight.
Fixtures here include Century projectors,
Bausch and Lomb high-speed lens, electronic
amplifiers and modern high intensity
Xenon lamps. Govenair air conditioning
units, one each for the auditoriums and
lobby area, adjust the temperature and humidity
to the desired level.
Construction engineer for the new theatre
was Martin A. Woods, executive vice president
of Modern Sales and Service, Inc.,
which also furnished equipment and installation.
Developers are Fausto Yturria, Jr. and
Mrs. Marion Y. Smith. Plans and construction
were by Valcon, Inc. The manager is
Gus Gioldasis.
The nerve center of
Cinema 1 & 2, upper
right, contains Century
projectors. A striking,
custom-made concession
stand, bottom left, a.Kures
quick service with
modern dual-serving
equipment.
Both auditoriums, bottom
right, are decorated
identically in red tones.
Total seating capacitx
is 1.000.
TUFATRE PROJECTION
AND
^^ ^OUND
EQUIPMENT
'
Washington • viroinia
^^";hONE 1703) 780-3131
PHONE 1/ W \ j,.„, Virg.n.a
8504 Skyvew ^"^^^^^
BOXOFFICE ;: October 7, 1974

Available on VIP-35 System
Ballantyne Offers Sales-Lease Policy
VIP-35, a complete, packaged projection
and sound system manufactured by Ballantyne
of Omaha is now available on a straight
lease basis. Edward J. Nelson, company
president announced. "With money as tight
as it is today and most multi-plex and shopping
center theatres being built by others
and leased, the VIP-35 package is ideal
for most installations on a lease basis,"
Nelson explained.
"When you have a complete pre-tested,
pre-engineered, pre-assembled system, including
xenon lamps, that can be shipped
by moving van and placed in the booth or
booths by the movers, plugged in, and ready
for operation," Nelson said, "leasing for two
to five years, with a small residual lease,
becomes extremely practical."
Noting several interesting additional advantages
in a lease situation. Nelson pointed
out that all booth and backstage sound
equipment including lens, film handling
equipment and automation, can be included.
In addition, in leased theatres, the building
rental plus the equipment rental plus salaries
give a firm overhead to meet. Nelson
said. He also explained that the equipment
lease payments become a firm basis in arriving
at fixed overhead for 90/10 picture
deals and four-walling.
"The most interesting part of the leasefixed
overhead in arriving at film rentals is
that the equipment is being amortized over
a two-to-five year period rather than a
figure based on depreciating purchased
equipment over a ten-year span," Nelson
added.
Minimum leases are $10,000. "It is not
practical to lease just an amplifier or a pair
of lamps or projectors," Nelson elaborated.
"We have no maximum lease limits so we
can handle four-plex and even six-plex theatres
requiring booth equipment in excess
of $100,000."
While the lease-financing will be supplied
solely by Ballantyne, all leases will be negotiated
through an authorized Ballantyne
dealer who will handle them exactly as a
sale and provide installation supervision and
warranty servicing.
A folder describing the lease plan can be
obtained by contacting Ballantyne of Omaha.
OUR MAIN LINES
Ifyour screen tower was a
push-over... get Selby into the act.
Selby screen towers have been
making it through windstorms, rainstorms,
snowstorms and lightning for
over 30 years. And since each tower
is engineered, fabricated and constructed
to meet the strictest AISC and
ACI code standards, you can sleep
well, knowing your Selby screen tower
won't give in.
;. Inc. >^
3920 Congress Parkway
Richfield, Ohio 44286
216-659-6631 (on 24-hour call)
HORIZONTAL XENON LAMPS
(7kw/6l

•
Pan Western Develops
Plastic Ring, Stick-On
Century Projector Corp. Expands Factory
A plastic ring and plastic stick-on that
can be used as give-away premiums or advertising
specialties for under three cents
each have been developed by Pan Western
Research Corp.. William W. Geer, vice
president, announced.
According to Geer, the company spent
two years researching and developing the
technology and tooling needed to produce
these two plastic items to nearly any specifications
a client would like and at a low
price. Able to produce the items in even
relatively small quantities, Geer said the
company has the manufacturing down to a
"science." "Before we developed this technology,"
Geer said, "only big users were
able to use such items as a result of the
tremendous set-up costs."
Geer said the same tooling that makes
the ring will make the stick on. "We just
eliminate the part of the ring that goes
around the finger and apply an adhesive
backing." Geer explained. He added that
the rings will fit the fingers of both children
and adults.
The items have been designed to meet
the stringent Consumer Product Safety
Commission and the critical corporate
standards with regard to size, non-breakability
and non-toxicity, Geer said.
"WOLK"
26V2 " REEL ARMS
MOTO-MATIC
REWINDS
for the automated booth
Another classic combo
developed & manufactured
by WOLK.
HUNDREDS HAVE BEEN
INSTALLED IN THE FINEST
PROJECTION ROOMS
Are you considering niahiufi
a change? Then specify "Wolk"
for a positively trouble-free quality
product.
Your local theatre supply dealer
nill be glad to serve you!
EDW. H. WOLK, Inc.
1241 S. Wa!»a8h Ave.
Chicago, 111. 60605, U.S.A.
Increased demand for projectors, sound
systems and automatic controls has necessitated
Century Projector Corp., to expand
their Long Island, N.Y., factory, L. W.
Davee, company president, announced recently.
Davee also indicated that he anticipates
the additions will
increase the factory's
output by twice the present capacity.
Included in expansion plans is the consolidation
with the factory of the company's
Times Square business office. The expansion
also will mean increased personnel in the
Bockground
r^ I
ii^l ' •
Clips Shown
Attached to
Letter & Rail
Wedge Lock Clip
engineering, manufacturing and sales departments.
"With this added personnel,"
Davee said, "it is anticipated that enlarged
development programs will be initiated to
provide advanced technical improvement
for better motion picture presentation with
more life-like sound reproduction."
Davee said development programs would
include possible special devices to adapt for
Containment Screens, 3-D sound reproduction
and film handling devices which may
he dictated because of the use of larger
film reels.
strive to please at a price
all can afford
The EASTERLING* Letter is the only flat letter:
With a full 3/16" thickness,
With a Sand finish and raised tracing to eliminate glare
and prevent scratching.
• Made of durable, high-impact injection molded plastic
• With ultraviolet inhibitors to reflect sunlight, minimizing
deterioration and color fading.
• Resists v/arping, crazing and fracturing. Colors
go throughout letter.
• Double-raised tracing on letter face for greater strength, beauty
and durability.
EASTERLING's exclusive wedge-lock mounting clip features
a tapered slot with three times the griping power of other types.
The plastic wedge-lock clip fits all sign boards with tapered
tracks, plastic,
stainless steel or aluminum. Wedge-lock creates a
superior bearing surface and inhibits letters from freezing to
mount.
EASTERLING UNIVERSAL LETTERS are now available in 8"
and 10" sizes. Other sizes available soon. Black letters and red
numerals. ALSO AVAILABLE: clear acrylic extruded roil for both
clip styles in any length up to 12 feet. Choose from 4 mountmg
designs shown below:
Patent Pending: "wedge'-'l'ocl

Enlarge Tucson Airer to 3 Screens
is the source for
excellence
in the
critical
items
SPROCKETS - intermittent, feed,
take-up, sound,
hold-back;
all
sizes and types.
FILM TRAP -shoes, pads,
guides, rollers,
complete assemblies.
INTERMITTENT MOVEMENTstanwheels,
cams,
bearings, shafts,
repair kits,
complete assemblies.
APERTURE PLATES -all ratios,
plain, spring loaded.
ROLLERS -pad. magazine,
guide; in steel, nylon,
delrin steel with Oilite.
GEARS -helical, spiral bevel;
steel, fibre, plastic.
Cactus Corp., introduced their enlarged
three-screen Apache Drive-In theatre in
Tucson, Ariz., with a benefit gala opening
that netted over $500 for the Arizona Daily
Star's "Sportsmen's Send-a-kid-to-camp"
fund. Radio station KTKT participated with
the theatre owners in promoting the event.
Tucson architect Terry Lee redesigned
the 17-acre complex around an attractive
two-story adobe brick building housing on
the second floor the three automated projectors,
supplied by Theatre Service & Supply.
On the ground floor is the cafeteria-
REWARD
for
purchasing
DOUBLE EAGLE
Carbons
SAVE MONEY!
Complete dependability,
maximum brightness. Meet
the highest standards of
projection in the U.S.
Guaranteed quality. All
sizes. Call collect or write
for prices and information.
THE MARBLE
COMPANY INC.
P.O. Box 8218
Nashville, Tenn. 37207
Phone (615) 227-7772
^
4* j)
style snack bar that underwent minor rearrangement.
Manley, Inc., supplied the
concession equipment.
Fencing, furnished by Ajax Fence Co..
encloses the complex. Lighting was installed
by Lighthouse Electric Co., and traffic is
controlled by exit spikes. Two additional
exits were installed. With capacity increased
to 1,200 cars, parking ramps were rebuilt to
provide viewing of the three screens from
east, north and south locations. Metal
screens were installed by D & D and vary
in size from 60 x 110 feet to 30 x 60 feet
(the smaller two). Signwork and changeable
copy were furnished by Pearson Sign Co.
Two in-line boxoffices replace the former
single unit.
Managed by Mike Emerling, the Apache
was built in 1951 as a 500-car drive-in. The
present owners purchased the facility in
1966. They enlarged the capacity to 1,000
cars and added a snack bar in 1971. With
the reopening, the admission price policy
has changed from $3-per-carload to
$2-perperson.
The renovation also means the Apache
will begin operating on a first-run basis.
Explaining the change, Ewart Edwards,
supervisor of theatre operations for Cactus
Corp., said, "We have been showing Spanish
language films at the Apache on Sundays
and Mondays and English language films on
alternate days. We are transferring this
operation to our Rodeo Drive-In. The
Apache (now) becomes a first-run and
first drive-in showing operation.
SHAFTS - all types, hardened
steel, precisely ground.
STUDS -rollers, gears.
ALL AVAILABLE
from THEATRE
EQUIPMENT
DEALERS
machine works, inc.
900 N. Larch Avenue
Elmhurst, 111.60126
(312)832-8990
"KLER-KOTE"
FILM LUBRICANT
APPLICATION TO FILM, FILM GATE
AND TRAP PROVIDES EFFORTLESS
AND QUIET PASSAGE OF FILM
THROUGH PROJECTORS AND SOUND-
HEADS.
Another quality product from
"THE PARTS PEOPLE"
EDW. H.
WOLK, Inc.
1241 S. WABASH AVE.
CHICAGO, ILL. 60605 U.S.A.
Ewart Edwards, right, supervisor of theatre
operations for Cactus Corp., joins Roger
Collins, on Edward's right, program director
for radio station KTKT in welcoming the
first customers to the renovated Apache
Drive-In theatre in Tucson. Ariz., during the
opening night benefit.
Th« MODERN THEATHE SECTION

strong Lume-X to Pennsylvania Quad
Shown here with one of four newly
installed Strong Lume-X Systems in Cineniu
World in Eastgate Plaza, Greensburg,
Pa., is Thomas Harrison, theatre manager.
Cinema World offers a total sealing capacity
of 1,168, stereo music and is decorated in
a gold and blue scheme. Twin automated
cashier booths are located in the lobby.
Lume-X Systems are designed for
indoor screens up to 45 feet wide and
feature lamphouses using horizontally
mounted bulbs for maximum
collection and transmission of light with a
minimum of heat. The company notes
their system fits all standard projector bases
and are pre-wired for simple adaptation
to most automation systems. The Lume-X
Systems for Cinema World were obtained
from National Theatre Supply, New
York City.
^ ciNiMATlADjp,
GRAM \^
.,.,= .:...-. ...:..:...

,
.^^
!
PROJECTION AND SOUND
Continued from page 24
to prevent dc current from entering the
headset and damaging it. When you track
down the stage that is causing low output,
use your muhimeter (one at 5,000 or 20,000
ohms that won't upset the circuit), to see if
voltages are correct. When you find incorrect
voltages for that particular stage you
have located the trouble.
Keep in mind that low volume can also
be caused by dirty sound head lenses or by
some obstruction in the path of the light
beam. Also, check exciter lamp bulb to see
if it has become darkened or if a filament is
sagging. Make sure the Photo Cell is func-
SEATS LIKE NEVIf
with Spatz
Rl-DII THEATRE
CHAIR
ENAMEL
NO BRUSH! EASY DO!
No brush to clean ... no thinner to spill . . .
just use the metal "Dispos-a-Brush" that
spreads RE-DU Enamel smooth as silk, dries
in minutes. One gallon does about 60 chair
backs.
FREE Complete Painting Kit
With Each Gallon RE-DU ((:i) $9.95
Plastic "Bib" for can to prevent drips
Metal "DisposaBrush" Handle
6 Throw-Away Foam "Spreaders"
6 Pieces of Sandpaper
All in a plastic bag
Just send swatch of chair color (or
chair manufacturer's color name/
number). Maintenance personnel can
do a professional job of repainting,
saving you money. Photo shows RE-
DUing after surface is wiped clean
of smears and popcorn oil.
RE DU ... by the makers of Spatz Highlight
Texture White Drive-ln Screen Paint
^^yJfTT'!^ PAINT
INDUS
1601 North Broadway
St. Louis, Missouri 63102
tioning properly and has the correct voltage.
Many makes of theatre amplifiers have
circuits using the inverse feed-back principle
which provides excellent performance and
high efficiency.
Resistance-Capacitance Coupling
We have been asked what is resistancecapacitance
coupling? To put it simply, it is
the coupling together of two vacuum tubes,
transistor stages or circuits by means ot
resistors and capacitors.
Amplifiers are built
in stages for magnifying a weak current
from the Photo-Cell or Solar Cell into one
large enough and with sufficient strength to
drive one or more loudspeakers. This type of
coupling has been found to be more efficient
and gives much better frequency response.
Screen Frames of all
w^ Speaker Stands
Types
>f%,
Springs for Lacing >^^
NICK MULONE & SON
PITTSBURGH ST. CHESWICK, PA. 15024
Phone (412) 274-6646
See Your Theatre Supply Dealer
Keep in mind that a theatre amplifier has
many resistors, capacitors and one or two
transformers in its design. These all play a
very important part in the operation of a
pre-amplifier or power amplifier. Resistors
and capacitors are of various values, wattage
and resistance. It is important to replace
any defective part with an exact duplicate.
Circuit Executive Advises
Measuring Ad Lineage
Don Baker, vice president, advertising,
for Loews Theatres, New York, concedes
that this is indeed the era of computers
and while they are "marvelous machines,"
they do not eliminate the possibility of
human error. In fact, he says, they often
compound the problem.
In a memo to Loews managers. Baker
commented that many newspapers across
the country have switched their advertising
billing
to computers, with the possibility for
error increasing insofar as billing is conconcerned.
Baker urged managers to remember that
"it is more important than ever" to measure
published advertising to make sure that the
individual cinema is being billed only for
the
space ordered.
In the event the cinema is billed in excess
of actual lineage, he told managers not
to alter the bill but rather to ask the newspaper
to issue a credit the following week.
Some newspapers have "a bad habit" of
charging for a line above and a line below
the actual ad size, Baker continued.
Baker does not go with this thinking and
recommends constant monitoring to avert
the
practice.
"The main thing," he asserted in the
memo, "is to measure every ad so we pay
only for space ordered."
YOU CAN STOP SEARCHING
for a theatre supply house that can
provide ALL your theatre needs
We carry a complete line of theatre
and concession equipment and supplies including:
BALLANTYNE • CENTURY • NORELCO •
CINEMECCANICA • MASSEY • HURLEY • SOUNDFOLD
• ALEXANDER SMITH • O.R.C. • STRONG
And many others! !
PLUS SERVICE THAT SERVES.
Come in or call in
^^^
YOU DON'T NEED BLOOD HOUNDS
to find values at
WESTERN I^Ky
2100 STOUT, DENVER, COLORADO
Phone: 303-534-7611
Offices also in Bozeman, Montana and Los Angeles, California
50 The MODERN THEATRE SECTION

Airer Exhibitors Endorse Cinema Radio
For Its Sound. Ease of Installation
rinema Radio is receiving accolades
Irom veteran exhibitors who have installed
the innovative sound system in their driveins,
reports Fred J. Schwartz, president of
ihc company.
The endorsements tor Cinema Radio, a
new development that eliminates the need
lor speakers and brings the sound into
drive-in patrons' cars by radio, have come
from all sections of the country.
While most reports from drive-in operators
stress the economy of Cinema Radio
and its superior sound quality, many have
noted other advantages of the system which
they find especially helpful.
Mike Molner jr., manager of E.R. Cummings
Theatres' Crest in Ridgccrest, Calif.,
cited the growing obsolescence of the airer's
22-year-oId wiring as the motivation for installing
Cinema Radio. He also noted two
other plus factors involved: the lack of
sound spillover beyond the drive-in's property
limits and minimal battery drain when
the auto's switch is placed in the accessory
position.
Increased car capacity was a bonus feature
praised by both L.L. Duke, who operates
two ozoners in Virginia, and Arkansas
exhibitor Victor Weber. Duke estimated a
20 per cent improvement, while Weber's
figures came closer to 50 per cent.
Duke added that Cinema Radio also
"eliminated the biggest bugaboo in drive-in
operations—speaker problems." He reported
that sound-conscious patrons are coming
in with elaborate sound systems and all
kinds of sophisticated equipment in order
to get more enjoyment out of the improvement
in the quality of their reception of the
picture sound.
"In my part of the country," Weber said,
"there are some old cars and trucks that
lKhi'i have radios. We urge them, in our ads
and radio spot, to bring transistor radios
with them. Many of them leave their cars
and sit outdoors on lawn chairs they bring
with them and we keep encouraging that
kind of a family atmosphere."
Weber stressed that his conversion in May
to Cinema Radio was not a matter of necessity,
since there was no need for rewiring
when he made his decision.
A demonstration of the system at the
1973 NATO convention in San Francisco
was responsible for Theatre Management,
Inc.'s, decision to install Cinema Radio,
according to Richard Mann, president and
general manager. Joe Parlante, who has
been associated with the combined Mann-
Lippert interests for many years, witnessed
the exhibition and recommended it for the
Shasta in Klamath Falls, Ore.
Mann gave the green light to go ahead
with the Shasta conversion because the
drive-in was 20 years old and in need of
rewiring.
The installation and maintenance of
Cinema Radio may, on occasion, require
special handling of unforeseen problems,
such as those experienced by the E.R. Cummings
Theatres' aforementioned Crest,
which is situated in the high Mojave Desert
country with many mountains and ionospheric
conditions that produce electrical
storms and resultant static.
When Jack Kolbo, vice-president and
general manager of the circuit, brought this
to the attention of Cinema Radio's management,
Altec technicians rose to the challenge
and solved it to the satisfaction of
Kolbo, who is now "very happy."
Loyd Franklin, New Mexico operator,
stated: "I'm a drive-in theatre man and I
hate those darned speakers with a bloody
vengeance. When I read about Cinema
Radio sound in the tradepapers, I decided
to look into it further and the Altec people,
Bruce Waddell and Bob Gandolfi, filled me
in and we went ahead with it. They did a
fine
job.
"I'm now a Cinema Radio man. The
sound is superior and the cost is lower. Like
anything new it has bugs, but the problems
arc of no great importance. As patrons become
more educated to its use, the results
will get better and better."
L. L. Duke admitted that occasional
minor problems have cropped up where the
car radios are "not up to par" or where
moviegoers have to be shown how to tune
in.
Victor Weber offered some constructive
advice to those considering the addition of
the new system to their drive-in operation.
When he had Cinema Radio installed, he
left three rows of speakers in as a back-up
safety system and suggests that others do
likewise when converting "until the public
gets oriented."
Neighborhood's Ridge Twin
To Become 'First' Quadplex
.\ugust ground-breaking ceremonies in
Henrico County, Va., marked the expansion
of Neighborhood Group Theatres' Ridge
Twin Cinema into central Virginia's first
quadplex. Expected completion date is June,
1975.
The new 12,500-square-foot addition will
bring the total complex area to 37,500
square feet. Each new auditorium will seat
344 patrons in rocking chair seats manufactured
by Massey Seating Co., Nashville,
Tenn. Decor colors will be purple for Ridge
Cinema 3 and red for Ridge Cinema 4. A
new, completely automated projection booth
will serve both auditoriums.
The general contractor for construction is
Kjellstrom & Lee, Richmond.
THEATRE SEATING
SPECIALISTS IN
REBUILDING CHAIRS
NEW AND REBUILT
THEATRE CHAIRS
FOR SALE
WE BUY Sr SELL OLD CHAIRS
Travel anywhere
Phone us and reverse the charge
Telephone (212) 875-5433
SEATING CORP. of
N.Y.
BOXOFFICE :: October 7, 1974

I
Drive-In Theatre Manager Finds
Windshield Canopy Fast
Forty-five-year theatre veleran Walter
Teed reports steadily increasing sales of the
DRIZZLE CARD, a plastic canopy that
attaches quickly to an automobile windshield
to prevent rain from blurring vision. Windshield
wipers needn't be used. The patented
DRIZZLE GARD. which can be rolled up
for storage, is manufactured by Dri-View
Manufacturing Co., Louisville, Ky.
Currently manager of the Super 170
Drive-In at Odenton, Md., Teed sent Dri-
View president Larry Andriot a letter about
public response to his product. "We
100 DRIZZLE GARDS ($275) on
sold
May
5th," Teed wrote, (and) on June 7th we
Seller
sold 84 ($231). Teed went on to explain
that his advertising consisted of the company's
trailer, flyers and a good display on
rainy nights. "A lot of people ask for them
(because) they have seen or heard aboui
hem before," Teed said.
Commenting on the Teed letter. Andrioi
said, "This success story parallels similar
ones that are occurring in other areas. We
attribute this to the fact that the DRIZZLE
GARD makes both drive-in operators and
their patrons happy and that steady promotion
of the product, with special emphasis
on rainy nights,
pays off."
The KNEISLEY Lamphouse to
Remember when Equipping Your Theatre,
"XENEX"
Clean styling. Complete rear instrument panel
Access to interior through full hinged doors.
Horizontal lamp and 14 inch dichroic reflector
provide greater light pickup and excellent
screen coverage. Focusing and beam controls
provided.
Accommodates 1000 through 3000 watt lomps.
It's priced, ruggedly constructed.
a»^x
Light output with 2000 watt lamp: 22,600
lumens. Movable reflector carriage permits
adaptation to 16mm film projection. Adjustable
nose cone.
Magnetic arc stabilization properly positions
arc tail flame around anode, Increasing lamp
life.
Blower cooled heavy duty manual igniter and
manual douser ore standard. Automotic ignition
available for automation.
THE KNEISLEY ELECTRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620
Pinkston s Universal Theatre Supply
WE ... BUY - SELL - REPAIR - TRADE
THEATRE EQUIPMENT
EXPERT MECHANICS - PARTS FOR ALL MAKES
4207 UWNVIEW AVE.
W. Pinkston, Pres. & Bob Pinkston
Consulting Theatre Engineers
DALLAS, TEXAS 74227 Phone (214) 388-1550, 388-3237
NATIONAL TICKET CO.
TICKET AVENUE, SHAMOKIN, PENNSYLVANIA
WRITE FOR
Featuring:
FREE
ROLL AND STRIP •
^
AAACHINE
TICKET CATALOG ^ • RESERVED SEATS • COUPON BOOKS
N. Y. OFFICE: 1564 BROADWAY, N. Y. C. ^^^__^
IValter Teed, a 45-year veteran of theatre
nuinagemeiu, has found good profits go
hand-in-hand with his display of DRIZZLE
GARD auto rain visors at the Super 170
Drive-In he manages in Odenton, Md.
Timing Deductible Outlays
Can Enrich Tax Savings
Continued from page 10
When a different type of dependent is
claimed, there are tax regulations and rules
that apply only to this type of dependent
(besides the more-than-one-half of support
payment rule that is required for any dependent,
of course). A common situation is
for an exhibitor to have a child who is just
19 years old, earning some income and attending
college for the first time. If he plans
to claim the child as a dependent, he should
comply with the rules governing this type of
dependent since they are different from the
rules to which he is accustomed. Another
exhibitor may be contributing to the support
of aging parents for the first time and
be unfamiliar with the tax rules governing
this type of dependent, even though he expects
to claim the dependency deductions
for their support.
It is especially important to check certain
support records to make certain that no
errors have been made. If the more-thanone-half
of support tax rule has not been
met before the year ends, a dependency
deduction can be lost forever.
One final note: Capital gains and losses
can be offset to determine the amount of
the gain or loss, if any. In some instances,
it may be possible to take some action before
the year ends that will result in a tax
saving.
COMING
in the November issue -
the newest developments in
Projection and Sound"
52 The MODERN THEATRE SECTION

Appointments Made
At Optical Radiation
Ihicc major ni.iikLning appoinliiK'nIs loi
Opticil Radiation Corp.. have hcL-n announced
by Richard Wood, compaiiv president.
Joe Linelt has joined the company as
director of marketing. Ron Offerman has
been promoted to marketing manager for
and audio-visual products and Jim
theatrical
Mustard has joined the company as midwestern
regional sales manager for theatrical
audio-visual products.
.uni
Reflecting on the appointments. Wood
noted the company has completed the entire
realignment of the marketing structure. "We
feel these changes have significantly
strengthened our marketing organization."
Wood said, "and will provide increased
growth for the company. He added that he
was "extremely optimistic" over what the
new marketing team would accomplish, not
only for the company but for the entire
theatre industry as well.
l.inett will have marketing responsibilities
WALL DRAPERY SYSTEM
I
for the company's product lines which include
theatrical and audio-visual, medical,
military and paramilitary and ophthalmic
products with the respective marketing managers
reporting to him. Scientific and military
lamp sales will continue to be handled
by the company's lamp division in Union.
N.J. Prior to joining Optical Radiation,
l.inett was vice president of operations for
Retention Communication Systems, Inc.
Before his promotion. Offerman was midwestern
regional sales manager. Previous
10 joining Optical Radiation in 1972, Offerman
was vice president of outside sales and
-ervice for the Slipper Theatre Supply Co.,
Omaha. Neb. He will relocate in the Los
.Angeles area to assume his new duties.
Formerly branch manager for National
Theatre Supply in Dallas, Tex., Mustard
brings to his position with Optical Radiation
experience gained from several previous engineering
and technical positions. Concurrent
with his appointment, the midwestern
regional sales office has been moved to the
Dallas area.
WANT DETAILS?
For more information concerning
products described in this
issue, use the handy Readers'
Service Bureau Coupon and the
convenient alphabetical and condensed
index of products on pages
57 and 58 in this issue of The
Modern Theatre.

eis»>
1st International Fair for Cinema, Theater
and Convention Hall Equipment
1st
International Fair for Motion Picture
and TV Production Equipment
June 13-18, 1975
Paris, France
"a unique and premiere event where exhibitors from all countries will be
meeting to view the latest in theater equipment, and where equipment
manufacturers from all countries will have the opportunity to exhibit their
equipment to the greatest assemblage of international exhibitors ever brought
together in one place."
For InioTmation, contact John Nathan or Merril Levow
Holiday Inn-Downtown CISCO
Atlanta, Georgia 250 W. 57th Street, Suite 1123
(during NATO) New York, N.Y. 10019
(212) 489-1360
(permanent office)
The MODERN THEATRE SECTION

Michigan Twin Drive-In
Installs Strong Systems
The Miracle Twin Drive-In Theatres in
Flint, Mich., have installed four Strong
X-60B Xenon Systems obtained from
Shreve Theatre Co., Kansas City.
The twin underskyers are referred simply
as "the Blue side" and "the Red side" and
feature an ultra-modern concession stand,
Selby screen towers and Circle R heaters.
The theatres are members of the Bostonbased
Redstone Theatres. Sam Feldman.
purchasing and maintenance executive.
worked closely with suppliers in developing
the twins.
The Strong system employed by the Miracle
twins are designed for all drive-in
screens and indoor screens in excess of 40
loct wide. The lamphouses use horizontallv
mounted bulbs for maximum collection and
transmission of light to the film aperture
with a minimum of heat.
COMPLETE CHANGEABLE
SNAP-LOK & SLOTTED LETTERS
SIZES FROM 4" TO 31"
FLAT LETTERS (PRONTO)
SOLID STROKE
OR 3 DIMENSIONAL
SIZES FROM 3" TO 24"
for information call toll free (800) 421-1256
in California call collect (213) 321-5641
17819 S. Figueroa St., Gardena, Ca 90248
(write for our free catalog today)
dler
SUPPLIER
iACKMia
when it's a PROCTOR Turn-key,
You know it's PROFESSIONAL
Harvey IVright is shown with the Strong
X-60B System used in the Miracle Twin
Drive-In Theatres in Flint. Mich. The
open-airers are part of the Boston-based
Redstone Theatres.
Irwin Announces TEA Appointment
Irwin Seating Co. has announced the election
of David E. Powers, company general
sales manager, to a two-year term as a
director of the Theatre Equipment Ass'n.,
a national organization comprised of manufacturers
and distributors serving the theatre
industry.
Power's term of office began in May
when the association held their annual meeting.
• CUSTOM DESIGN LAYOUTS
• COAST TO COAST AND OVERSEAS
• COUNTERS, EQUIPMENT, AND INSTALLATION
All sysfems designed for maximum sales per person
We invite your inquiries—WRITE OR CALL COLLECT
proctor
Mistriliutiiifi €0.,iiic.
See you at the
N.A.C. Convention
Booth No. 36
2335S. INCA • DENVER, COLORADO 80223 • (303)934-5455
TROJ^'
Products Div.
CARBONS. Inc.
10 Saddle Road
Cedar Knolls, N.J.
Pioneers of the Total Booth Concept
:!%sia«7
BOXOFTICE :: October 7, 1974

Jet Spray Updates
Dispenser's Appearance
The first beverage dispenser featuring
two flavors in one utilized bowl has been
extensively redesigned to blend with contemporary
trends in food service facilities,
according to an announcement by Jet Spray
Corp., Waltham, Mass. Jet Spray manufactures
visual display beverage dispensers, hot
chocolate dispensers and other food service
Inn
NEW
LJUUULflJLOJULg-a-flJLO-OJJLfl-fl-gJ-g-Bo
EQUIPMENT
DEVELOPMENTS
Tnnnnnnnnnn
seats and clean both backs and fronts at the
same time. The company notes the new
machine, while designed primarily for upholstered
furniture, can also be used to clean
draperies and spot carpets.
According to company specifications,
Fabric-Pro employs thorough, gentle cleaning
action by means of a nozzle on the control
head which sends out a fine mist of
cleaning compound to penetrate the fabric
and suspend the soil. Gentle vacuum suction
removes the soil, leaving the fabric clean
and fresh. Drying time is said to be 30 to 45
minutes for upholstery and almost immediately
for drapery fabrics.
thermostat life, according to the company.
Other standard features include twin
baskets, an on-off switch, indicator lights
and two thermostats (one adjustable primary
thermostat for controlling fat temperature
from 200° to 400° F and a high-limit,
fail-safe thermostat which shuts off the
power if the fat overheats for any reason).
equipment with distribution on six continents.
The New Generation Twin Jet Spray
CoolerS' , Model TJ3, features a new handsome
beige cabinet with woodgrain and
stainless steel accents. It is designed to fit
harmoniously into any decor and color
scheme, while increasing impulse beverage
sales.
Providing maximum drink capacity in a
minimum of counter space, the Twin Jet
holds approximately ten gallons and utilizes
only one square foot of counter space (16"
wide by 8'/^" deep by 23 V4" high). Its slim
front to rear styling prevents loss of counter/
stool space.
Other features included on the new model
are an illuminated back panel to add merchandising
impact, simplified components
and the use of modern materials to help
insure reliable operation with a minimum
of maintenance.
Professional Co. Markets
New Cleaning System
A versatile cleaning system for upholstered
furniture and draperies featuring a
single unit designed to use water, solventbase
cleaning agents or a combination of
both has been introduced by Professional
Equipment Co.. under the name Fabric-
Pro*, Model 20. Up to this time, according
to company literature, a separate piece of
equipment had been required for each type
of cleaning agent, wet or dry.
Small and compact (23" high by 17"
wide by 12" deep), and weighing 42 pounds,
the Fabric-Pro was built with a confined
area in mind. According to company literature,
an operator using the machine can
work behind a row of auditorium or theatre
Safety features include pressure pump,
safety vented at 45 and 55 PSI; accumulator
tank, safety vented; body vented (through
removable access panel) for rapid heat dispersion;
strong, piano-type hinges; stainless
steel positive wing turn type locks; unit construction;
vacuum pump and pressure motor
lights (on control panel) when switches are
in "on" position; and pressure gauge (also
on control panel) with readout of 0-100 PSI.
The machine is equipped also for special
"instant prime and pump valve" (on control
panel).
Star Mfg. Co., Introduces
12", 6500-Watt Fryer
•\vailability of the new 6500-watt deepfat
fryer model No. 115C has been announced
by Star Mfg. Co. The new fryer,
with 12-inch-wide, 15-pound fat capacity
specifications, has all the features of Designer
Series units including an all-stainless
steel exterior, 4-inch adjustable legs and recessed
tops.
The 1I5C model, which the company
claims features the highest wattage of any
similarly sized fryer, has as standard equipment
a "Heavy Duty Industrial Contactor"
which carries the electrical load of the element
rather than placing this load on the
thermostat alone. This feature assures longer
As an additional safety feature, the fryer
may be connected to fire detection or extinguishing
systems for automatic shut-down.
A model 115CL with one basket and a
to 15-minute electric timer is also available.
National Theatre Supply
Unveils N*T*CON System
The newest addition to National Theatre
Supply's Simplex line of booth equipment
is its N*T*CON system, the first completely
integrated system of film projection and
sound reproduction.
Comprising N*T*CON is the Simplex
Compact pedestal with power supply; the
new Simplex PAS-2000 sound system; the
new simplex automation system; the Simplex
Five-Star soundhead; a Simplex-specified
lamphouse; the Simplex 35 projector;
the Simplex Auto-Lens turret; a special
reel arm attachment and the Simplex Aero-
Matic (SAM) no rewind film transport
56 The MODERN THEATRE SECTION
system.

.
.
i
Supurdisploy,
CONDENSED INDEX OF PRODUCTS
ACOUSTICAL WALL COVERING
Acousti-Woll
Econo Pleat
Soundfold, Inc
ADVERTISING SLICKS
ATTRACTION BOARDS, MARQUEES & LETTERS
Btvclitc Adler Mfg. Co
Eostcrling Sign Service
Nationol Changeable Letters Div.,
BARBECUED MEATS
The Smithtield Ham & Produ
Co., Inc.
BEVERAGES
Coca-Cola Co
Dr Pepper
BOXOFFICE EQUIPMENT & SUPPLIES
Codc-o-Phone (Ford Industries, Inc.)
General Register Corp.
Globe Ticket Co
lo Cosh Drower Co.
nol Ticket Co. . . .
>n, Williams & Lick
AUTOMATION EQUIPMENT
Christie Electric Corp
XeTRON Products Div., Corbons,
CONCESSIONS STANDS
Butler Fixture & Mtg. Co
Stein Woodcraft Corp
DRIVE-IN THEATRE EQUIPMENT
Bollontyne of Omoho, inc
Cinema Radio
LAMPHOUSES
Christie Electric Corp.
EPRAD, Inc
Kneisley Electric Co.
Strong Electric/Holopha
Crctors & Co
Manlcy, Inc
Odell Concession Specialties Co. . .
C. F. Simonin's Sons, Inc
Stein Woodcrott Corp
Supurdisploy, Inc./Server Soles, Inc.
PROJECTOR BULBS
Conrod-Hanovia, Inc. .
JCC, Inc
Mocbeth Soles Corp. .
Optical Radiation Corp.
PROJECTOR LENSES
JCC, Inc
Schneider Corp. of America
PROJECTORS, SYSTEMS
Baljontyne of Omaha, Inc. .
Cinemecconico, XeTRON Div
Carbons, Inc
Notional Theatre Supply .
RECTIFIERS
Arcal Theatre Products
JCC, Inc
Edx
Wolk
REWINDS (AUTOMATIC)
Christie Electric Corp 43
Drive-ln Theater Mfg. Co 20
Goldberg Bros 22
Kinotone, Inc 15
Edw. H. Wolk 47
SCREENS (INDOOR)
Hurley Screen Co., Inc 42
Tcchnikote Corp 41
BOXOFFICE :; October 7. 1974
SCREENS (DRIVE-IN), TOWERS
D & D Theotrc Screens, Inc.
Nick Mulone & Son
Selby Industries, Inc.
SEATING
Americon Seating
Masscy Seating Co.
SELF-PROTECTION
THEATRE & CONCESSIONS CENTER DESIGN
CONSULTANTS
Mel C. Glatz & Associates
Proctor Distributing Co.
Theotre Service & Supply Co.
Trons-World Theotre Supply Co
Western Service & Supply
Edw oIk, 21, 47, 48, S3
XENON LAMPS & POWER SUPPLIES
Christie Electric Corp
EPRAD, Inc.
JCC, Inc.
Kneisley Electric Co
Mocbeth Sales Corp
Strong Electric/Holophone Div.
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services odvertised in
this issue of The Modem Theatre Section or described in the "New Equipment and Developments" and
"Literoture" end news pages. Check: The advertisements or the items on
which you wont more informo
fion. Then: Fill in your name, oddress, etc., in the space provided on the reverse side, fold as indicated,
staple or tope closed, ond mail. No postoge stamp needed.
U A.V.E., Corp
D Acousti-Wall
n American Seating
ALPHABETICAL INDEX OF ADVERTISERS, Issue of October 7, 1974
n Anderson Clayton Foods
n Arcol Theatre Products, li
n Ballontyne of Omaha Inc
D Bevelite-Adler Mtg Co
D Butler Fixture & Mfg Co
n Butterful,
Inc.
n Canrad-Hanovia Inc
n Christie Electric Corp
D Cinema Radio (Altec Servi
Cinema Service & Supply
n Cinemeccanica
CISCO
D Coca-Cola Co.
D Code-a-Phone (Ford Industries,
n Cretors & Co. .
D & D Theatre Screens,
D Dr Pepper
Lj Drive In Theater Mfg , Co
n Eosterling Sign Service
n Econo Pleat ...
Electro Sound, Inc
D EPRAD, Inc
Inc
D General Register Corp
n Mel C. Glotz & Associates
Globe Ticket Co
n Goldberg Bros.
n Guardian
D Hurley Screen Co, Inc
n Indiana Cash Drawer Co
JCC, Inc
D Jet Spray Corp.
Q Kinotone, Inc.
n Kneisley Electri( Co
D LaVezzi Machine Works, Inc
Lomma Enterprises. Inc
Corp )
Page
.... 40
.... 41
9
30
51
13
55
33
32
24
43
49
45
19
54
27
44
31
25
7
20
47
53
16
37
40
53
NEW EQUIPMENT
G Pan Western Develops Plostic Ring,
Stick-On
n Drive-In Theatre Manager Finds
Windshield Canopy Fast Seller
G National Theatre Supply Unveils
N*T*CON System
Poge
Page
D Mocbeth Sales Corp 14
D Manko Fabrics Co., Inc 43
n Manley, Inc 28
D The Marble Co., Inc 48
Mossey Seating Co 36
D Movie Ads 34
n Nick Mulone & Son 50
D Nationol Changeable Letters Div.,
Notional Devices Co 44
D National Theatre Supply 38, 39
D Nationol Ticket Co 52
Novelty Scenic Studios, Inc 34
n
D
n
Odell Concession Specialties Co., Inc 34
Optical Radiation Corp H
Pinkston's Universal Theatre Supply 52
Poblocki and Sons 31
Proctor Distributing Co., Inc 55
Schneider Corp. of America 35
G Seating Corp. of N.Y 51
D Selby Industries, Inc 46
Sign Products 18
n C. F. Simonin's Sons, Inc 32
G The Smithfield Ham & Products Co., Inc 26
Q Soundfold, Inc 23
Spatz Paint Industries, Inc 50
Stein Woodcraft Corp 2
G Strong Electric Holophane Div 17
Inc. Server Sales, Inc 29
G Technikote Corp 41
G Theotramotion, Inc 33
n Theatre Service & Supply Co 43
G Trans-World Theatre Supply Co., Inc 37
G Wagner Sign Services 41
G Weldon, Williams & Lick 46
G Western Service & Supply 50
Edw. H. Wolk, Inc 21, 47, 48, 53
G XeTRON Products Div., Carbons, Inc 55
nd DEVELOPMENTS
Page
I Jet Spray Updates Dispenser's
Appearance 56
G Star Mfg., Introduces 12",
6,500-Wott Fryer 56
G
Professional Co. Markets
New Cleaning System 56

about PEOPLE
Carbons, Inc. Announces Sales Engineer Appointments
Rafnson
and PRODUCT
The appointments of David C. Emery jr.,
and Philip I.. Rafnson as sales engineers
have been announced by M. E. Pickrell jr.,
president of Carbons, Inc. Both men have
had extensive audiovisual and theatre engmeering
experience, according to Pickrell.
Emery will cover his native New England
,irea from his home base in Framingham.
Mass., while Rafnson will work out of his
home in Minneapolis, Minn.
The sales engineering staff, brought to
SIX with the two new appointments, also
mcludes Wayne Bosecker, California; James
Ezell, Kentucky; Henry Finch, Oklahoma
and Harry Patton, Georgia.
Macbeth Names Xenon Manager
Macbeth Sales Corp. has named Dane
S. Denick National Sales Manager for all
Xenon products. He
will be responsible for
the administration of
sales for the complete
Xenon line on a national
basis.
Formerly a market
representative for Motorola
C & E Inc.,
Tampa, Fla., Denick
is now returning to
Macbeth where he had
been previously employed
as national sales engineer.
Denick's business location will be in the
Newburgh, N.Y. offices of Macbeth and
his residence in St,
Petersburg, Fla.
BOXOFFICE-MODERN THEATRE
Send me more information about the products and articles cliecked on
f/ie reverse side of this coupon.
Theotre or Circuit..
Seating or Car Capacity-
Street Number
City Stote Zip Code..
^ Fold along this line with BOXOFFICE addran out. Staple or tape closed.
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
D & D Theatre Screens Rep Moves
Gene Taylor, genial representative for
D & D Theatre Screens, manufacturers of
drive-in theatre screens, has moved from
Overland Park, Kan., to Fort Worth, Tex.,
which is the location of the D & D factory.
"We moved," Gene said, "to be close to the
factory and thus be in a position to render
better service." Gene also announced the
change in the company name to D & D
Fabrication & Erection Co.
National Oats Moves Popcorn Sales
The National Oats Co., has announced
the transfer of its bulk popcorn sales division
to the Cedar Rapids home office from
the Wall Lake, la., processing plant.
In charge of the company's domestic sales
of its bulk brands Butterflake, Tosty Rosty,
Target and Harvest wiU be W. W. (Bill)
Musker. Orders and inquiries should be
directed to him in care of Popcorn Division,
National Oats Co., 1515 H Ave., N.
E., Cedar Rapids, la., 52402.
We'd liJce to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.—faster, easier or better—let other showmen in on them. Send
this material to:
^ Fold along this line with BOXOFFICE addran out. Staple
BUSINESS REPLY ENVELOPE
First Class Permit No. 174 Sactlon 34.9 PL&R - Kanioi CHy, Mo.
BOXOFFICE-MODERN THEATRE
The Editor
MODERN THEATRE
Strand Century. Inc. Announces
121/2% Price Reduction on Dimmy
Substantially expanded production in response
to "unprecedented" demand for
Strand Century's Dimmy theatrical and television
dimming system has resulted in a
12'/2 per cent price reduction, company
president Frank J. Deighan announced.
A new policy of off-the-shelf stocking has
also been initiated. "With the increased demand,"
Deighan explained, "it has become
possible to anticipate customer requirements
and to make available as stock, off-the-shelt
items that were formerly custom-order components."
Described as an "unusually economical"
control package, the Dimmy system, according
to Deighan, is simple to operate. "(It)
answers the theatre's need for a compact,
lightweight unit," Deighan said, "that is
easily portable without sacrificing performance."
Solid state and housed in a console, the
Dimmy system contains six 2,4kw dimmers,
offers a choice of one- or two-scene preset
control and has a six-channel capacity.
• THIS SIDE OUT
825 Van Brunt Blvd.
KANSAS CITY, MO. 64124
The MODERN THEATRE SECTION

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li for CInamaScopa; £ Panavliion;
$ Tachnlromo; D Othar Anomorph.c procasiai. Symbol U danotai BOXOFFICI Blut Ribbon Award; All
filml ora In color axcapf thoia indlcotad by (biw) for block & whita. Motion Pictura Ati'n (MPAA) rotingi:
ig —Ganarol Audiences; PG—All ogei odmitted (parental guidance suggested); (B— Restricted, with
persons under 17 not admitted unless accompanied by parent or adult guardian; (X—Persons under 17 not
admitted. Notional Cotholic Office for Motion Pictures (NCOMP) rotings: A) — Unobiectionoble for Generol
Patronage; A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionoble for Adults; A4— Morollv
Unobjectionable for Adults, with Reservations; B—Objectionable in Part for All; C—Condemned. Broadcasting
and Film Commission. Notional Council of Churches (BFC). For listings by company, sec FEATURE
I^EVIEW DIGEST
AND ALPHABETICAL INDEX
Very Good; -^ Good; = Fail IS rated 2 pluses, — as 2 minuses.
I i 1

REVIEW DIGEST
\HD ALPHABETICAL INDEX » very Good, + Good; ± Fair; - Poor; = Very Poor. ^ n rated 2 piv
Lenny
i=
Brui
(78) B
Without
Tears
Fred Baker Films
Life and Times of Xaviera Hollander
(76) Sex C Mature
4«7B Little Cigars (92) Ac Mdo ...AlP
Little Mist Innocence (SO)
Sex D Lima ProtfuctlMe
4718 Lonoest Yard, The
(121) Ac C-D.,Para
Looking Forward, Looking Back
(115) His various preductrf
4€SS Lords of Flatbush, Tlie (88) C ..Col
4690 Lost in the SUrs (114) Mus-D AFT
4681 Love and Anarchy
(108) Hi Steinmann-Baxter
—M—
4694 Macon County Line (89) Ac AlP
4697 Mad Adventures of "Rabbi" Jacob. Thi
(96) ® C 20th-Fox
4703 Mad Mad Movie Makers
(90) C Bryanston
4718 Man of the East (117) isi. ,W-C. .
4687 Mark of the Devil, P»t II
UA
(90) Ho Hallmark/AlP
Memories Within Miss Aggie (74)
Sex D Inish Kac, Ltd.
4675 Midnight Man. Tht
(U7)

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. . . Melo.
Sex
. . . D
C.
. June
.
.
.
.CW.
Dec
Ftb
. Sex
, .June
Dec
.
.
.
. . .
MISCELLANEOUS
Del Data
Rel. Date
m^RICAN FI1>U LTD.
©Rleo (SB) Cr.. July 74
BA TiiM For Lme (87) D Feb 74 Clirlstopher Mltchum. Barbara
Mck Jmoo, Jan* Merrow
Bouchet
SHoMywooil 90028 (90) ... Mir 74 ©Father Jacklij (97) ..C. Aug 74
Oirljtopher Augugtiw
Jack Palance
SMoonchIM (90) May 74 ©When Women Lost Tlieir Tails
Victor Buono, John Cimidlne
(95) C.May 74
SShriek of the Mirtilste*
SenU Bereer
(92) "'y 74 ©Go For Broke (93) . Sept 74
Alan Brock
Mark Damon. John Ireland
0How Come Noboily'i on
Our Sider (88) »u« 74 GENERAL FILM CORP.
Adam Rriarke
©The Centerfold Girls
©No Place to Hide (86) Sent 74 (92) Sus..Aug74
(100) Stp«74
©Blood Waters of Dr. Z
(92) Ho June 74
(Reviewed a,» "Zaat")
CENTAUR RELEASING
©Swinging Cheerleaders. The
(94) C. May 74
©The Girls Who Do , C. Aug 74
©Blood on the Sun ...Ac. .Apr 74
©Teach Me Sex C . .Jan 74
©The Sinful Bed .Sex C ..Sept 74
©Nauohty Nymphs Sex C ..Sept 74
ELLMAN FILM ENT.
©Captive Female (93) D..
©Panorama Blue (83) ..C.. Mar 74
©Throw Out the Anchor
(85) C. Sep 74
©Bizarre Devices (80) . Auo74
ENTERTAINMENT PYRAMID
©Pornography and Prostitution in
the Orient (80) Sex Doc Feb 74
Mai I,ee, Anthony Haroivka
©Plaything of the Devil
(90) Sex-Ho July74
©The Black Alley Cats
(80) Sex-Ac. Jan 74
ENTERTAINMENT VENTURES
©Johnny FIrecloud D .
©The Wrestler (98)
. . 74
7A Asner, Verne fiaen*
FANFARE
SMistress Pamela (91) ..C Jan 74
Lana Turner. Trevor Howard
©Execution Sguad
(90) Ac S«..Jul74
©Violated (90) Sus..Seo74
FILM-MAKERS INTL
©Love Comes Quietly June 74
Barbara Seagull. Ralph Meeker
©You and Me (96) June
David Carradlne,
Richard C!hadb«jme II
©A Country Mile Nov
David and Bohby ('arradinc
FILM VENTURES INrL
©Love Factor (85) SF Jan 74
Anna Oael
SRebel (84) Ac
Mark Damnn
®Leiend ol Blood Castle
(85) Ho. M
Bwa Aulln
(83) Ae..Jun«74
Olenn Torbett. Morgan Woodward
the Devil's Garden
.) Ho. Mar 74
©Bad Companions Sept 74
©Campus Pussycats Aug 74
©Campus Swingers Apr 74
©Hay Country Swingers ...July 74
©Young Seducers Apr 74
HOWCO INrL PICTURES
©Bootleggers. The (110) Ac. Apr 74
Rllm Pickens, Paul Koslo
OQWhere the Bed Fern Grows
(97) Ad Mar 74
.l.imes Whltraore. Beverly (!arland
INDEPENDENT INTT
©Women For Sale
(86) Sex D. Dec 73
Robert Woods. Veronlgue Vendcll
©The Naughty Stewardesses
(102) Sex D.. Apr 74
Bob Llvtngston. Connie Hoffman
©Girls For Rent
(85) Sex-Ac. Aug 74
(5eorgln.T Spelvtn, Kent Taylor
INISH KAE, LTD.
©Memories Within Miss Aggie (74)
Sex D May 74
INTERNATIONAL AMUSEMENT
©House of Seven Corpses
(88) Ho. Jan 74
John Ireland, John Carradlne
©Neither the Sea nor the Sand
(91) D.. Jin 74
Susan Hampeblre. Frank Flnlay
©Le Grand Dadals (84) D.Feb 74
fjVi Itenzl. Jacques Perrin
©Dracula's Great Love
(80) Ho. Feb 74
Paul Polltoff
Naichy. Haydee
©Vampire's Night Orgy
(80) Ho 74
DIanik Ziirakowska
©Redneck (88) Sus Feb 74
Smla«. Mark Lester
Telly
©The Sex Thief
(95) Sex C.Apr 74
)avid Warbeck. Diane Keen
©Christina (98) ... .Melo. June 74
Barbara Parkins
©The Thirsty Dead (90) June 74
©Don't Turn the
Other Cheek Am 74
INTERNATIONAL ARTISTS
©The Hanging Woman
(90) Si«..lllar 74
Stanley CV)o(ier, Vicki Nesbitt
©Fifty Foot Woman
Sylvester Stallone, Antony Page Andrew Print, Tiffany Boiling
)) Sin..Jmit74
©The Bunny Caper (90) C. Aug 74
AMERICAN FILM THIATRE
Cliristlna Hart, Jane Anthony INrL PRODUCERS
©Mother Couraje
©The Zebra Killer (90) 0.. Aug 74 ©Sweet Sixteen! (90) Sex C Apr 74
©Galileo
Austin Stoker
©The Hard Sell (90) Sex C May 74
©Tlie Man In the Glass Booth ©A Woman For All Men
©Naughty Nymphs
©In Celebration
(93) Sui Aug 74 (90) Sex C ...Jime 74
©F Lollipop
Keenan W\Tin
©The Love Keys (90) Sex C Jul 74
APRIL FOOLS FILMS
©Showgirl
D..0et74 Tl. A Demon ... Ho Aug 74
©Pink Floyd (85) . . . Mus. . May 74 ©Friday Foster D. Dec 74 "^Sensuous Whres . C Aug 74
©Pictures at an Exhibition
©Cactus In tlie Snow
(95) Mus..0ct74 (90) D
. . Sept 74 EVITT-PICKMAN
©Henry Vlll and His Six Wives
EJmerson, I.,ike & Palmer
©Linda Lovelace
for President C 74 (125) HI..Apr74
.
Keith MIchell. Donald Pleasenfe
ATLAS FILMS
Linda Ixjrelaee
©Cryot of the Livino Dead
©Big Zaooer (93) Apr 74
(81) Ro GIANT 4 ENTERPRISES
©Stampina Ground (83) D ©Seven Wonders of the West
"^The Groove Tube (75) . . Jul 74
(97) Doe..Jmn74 Ken Shapiro
AUDUBON FILMS
©Score (89) Sex C. .Apr. 74
©Ground Zero (90) . Ac-O. Feb 74 ©Super Spook (103) Sep 74
Melvln Belli, Ron Casteel
©Blood Queen (95) Ac.
LIMA PRODUCTIONS
©NiBhl of the Executioners . Ac. .
GOLDSTONE ENTERPRISES
^Little Miss Innocence
©Let Me Love You Sex D.. ©The Godmothers (80) Jan 74 (80) Sex 0. Jan 74
©L'lmaoe Sept 74 Mickey Rooney. Frank Fontaine ©Wet Lips (80) Sex D Mar 74
JOSEPH BRENNER
HAMPTON INrL
L-T FILMS
©Torso (90) .
©Kipling Code (107) June 74 ©God Damn Dr. Shagetz ...Ho. .
Susie Kendall
Alain Noury, Doris Kunstmann
.lames Keach. Mlchele Marsh
©The Winners (95) D .
©Blonde Connection
.Toe Stewardsnn
(84) Apr 74 MONARCH RELEASING
©Cry Rape (94) . .July 74 .ludy Winter. Werner Petera
©Mrs, Barrington (86) Sex C May 74
Helca Anders. Klatis Ixtwilsch,
» Is Forever (. .) . D. Oct 74 NEW YORKER FILMS
Arthur Kraus
©Pot! Parentf! Polletl
RIack Holiday (110) His
©Sex Life of a Private Eye
(89)
.June 74
^Part^er (105) D Apr 74
Phil Pine. Madelyn Keen
nuheri Wynne. GUly Oant
51n Love Again (80) Sept 74 OMNI PICTURES
CAMBIST FILMS
rtiuek Roy. Jndy Curtto
iSoedally House
©Wide Open Marriage
(78) Sex-Ac. Mar 74
(87) C. Oct 74 HARNELL INDEPENDENT
^Saddle Tramp Women
nisabeth Vnlkman
PRODUCTIONS
(75) Sex-Ac June 74
OlOOl Danish Dellphts
'JBed Bunnla
^Black Starlet (85) ., .D.SepT/i
(85) C. Sep 73 (92) Sex C. Jan 74 '^Thunder McCoy Ac . 74
CAPITAL PRODUCTIONS
©Swinging Coeds
"iThe Yoiina Erotics Sex D. Dec 7a
5) Sex C. Fell 74
©SuperManChu (90) ..At.. Dec 73
^Savage Riders (90) .Ac .Aug 74
©Tlie Sexorclsts (90) Sex D. July 74 ©Runaway Girls
LeiRh Heine, Sina Taylor
(94) S«x C PARAXON PICTURES
©The
©Ride in a Pink Car
"iThe House on Chelouche Street
Gift of the Forest
(115) D..Apr74
"OOLEMAR PRODUCTIONS
^Blhle! (84) e. Apr 74
Cenrelna
Fpelvin
OREMIFRE RELEASING
^Mam8'< Dirty Girls (85) Apr 74
rnorin Oahame Snndra (>»rrie
©Riding Tall (86) , 74
RE-MART INTT.
©Road of Death (80) Ac
rarni fVinnors. Joe Banana
©Ride To Ecstasy
(70) Sex I
©Young, Rich & Ripe
(72) Sex 0.
r.irol Oinnors
SCHEUER PRODUCTIONS
©Gosh (83) Sex C.
Kelly
SCOTIA INTL
©Death Wheelers (89)
Oenree Rnndffs
;UN INTT.
©Charlot$ of the Godsf
(98) Dot Jan 74
SUNSET INTTRNATIONAL
©The Yin and Yang of Mr. Go
(..) Spy.. Dec 73
.lames M.isnn. Burgess Mere^tlth
TOHO INTERNATIONAL
©Zatolehl'f Conspiraty
(90) Melo. May 74
©Trail of Blood. Pt. I
(87) «lel»..llliy74
(79) Rele.
TWO WORLD HLMS
Jom
©The Widow (93) D May
UNISPHERE RELEASING
©Leap Into Hell (85) M«lo Jul:
John Damon
©Swedlili Sex Hhiti
(75) Se« D..Ju»
!74
COMING RELEASES
ALLIED AR'nSTS
©Such Hen are Dangerous
©The Betsy ( .
. )
.Ad,
©The Wild Party Feb 75
©Hennessey Mar 75
©Trophy June 75
©Dead Man July 75
©Dirty School Glrlf
©Computer Klllen
©Scream and Die
©Sheba. Baby Mar 75
©Progeny of the Adder July 75
©To Kill a Queen Mar 75
©Coolcy
High
BRYANSTON
©The Ust Castle
Richard Harris
©The Human Factor
BUENA VISTA
©The Island at the Top of the
World
OThe Escape to
Witch Moimtahi
©Apple Dumpling Gang
©The Strongest Man In the World
©One of Our Dinosaurs Is
Missing
C
Piter Ustinov, Helen Hayes
©Funny Lady ( , , )
©Bile the Bullet (,.)
©The First Deadly Sin I
©The Onion Field (. )
©A Tongh One to Lose { . . ) . . D
aOrei of Steel (..) M.
©Fan Club ( .
. ) Su$
0€et the Polite (..) Ac
©Niagara Falls ( . . ) D
©Smile (..) C.
©Stardust ( . . )
©Tommy
Mm D
©That Championship Season . . . . D
©The Black BM C.
Oeorge Sepil
©The Sfepfor* Wives
Katharine Roaa
©The Fortune
Jack Nicholson. Warren Beatty
©Breakout
©Birds Do It, Bees Do It
©Black Mass
©Cassandra Crossing
©Close Encounter of the
ThIrtI Kind
©Forfeit
©The Front
©It's Our World Too
©Jane
S
SF
f:>Karate Is a Thing of the Spirit . .
©Snowbound
"iTaxi Driver
©The lO-Second Jail Break
©White Hunter, Black Heart
©Agent No. 1
©Confessions of a Window
PiForti, Anzi Deboiiss'imV '..''.".'_'_
OLe Protecteur
r>The Sex Symbol
f^The Virnin Goddess
HWatch nut. We're Mad
©Hard Times Ac-Ad.

Opinions on Current Productions ^EATURB kiVIEWS
Symbol e denotes color; © CinemaScope; (£j PanavUion; ® Technlrama; (f) other onomorphic
AlUed Artists (7405) 120 Minutes Rel. Oct. '74
South Africa's gold mines get the Panavision-Technicolor
large-scale adventui'e treatment in the Allied Ai'tists
release called, natui'ally, "Gold." Five stars of international
reputation lead the cast: handsome Roger Moore,
between James Bond assignments; Susannah York, for
love interest; Ray Milland, sporting an ill-fitting wig
and relishing liis role as the tough mine owner; Bradford
Dillman, a cold-hearted villain; and Sir John Gielgud,
in a part similar to the one he had in "11 Harrowhouse,"
an unsci-upulous controller of one of the world's
most lucrative businesses. Under the direction of Peter
Hunt, who perfected his craft on the Bond films, the
Michael Klinger-Avton Films production progresses at
a fast clip despite the two hours' length. There's enough
action and excitement to fill two movies and "Gold" is
apt to be one of the most impressive adventm-e films of
the year. Some violence and lovemaking are kept more
or less within the limit of PG bounds. Ousama Rawl's
photography and John Glen's fast editing cGlen was also
2nd unit director) are so tight that the action seems to
be flowing into and around the audience at times. Elmer
Bernstein composed a memorable score and wrote three
tunes with lyricist Don Black.
Roger Moore, Susannah York, Ray Milland, Bradford
Dillman, Sir John Gielg:ud, Simon Sabela.
The House That Vanished
Hallmark-AIP 99 Minutes Rel. Aug. '74
Having an ii^triguing title and offering a taut exercise
in gothic horror should make this Hallmark production
a highly marketable item. It combines the sexually confused,
psychotic young man story-line with the illusion
vs. reality dilemma. In this case the possible illusion
turns out to be a terrifying reality. The screenplay introduces
a group of interesting and unusual characters
whose lives become inter-connected. Derek Ford wrote
the screenplay and Joseph Larraz directed it. Women's
Lib will be glad to claim the producer, Diana Daubeney.
The color photography of Ti'evor Wrenn is an asset.
The cast is unknown in this country, but the British
players perform credibly. It is being advertised as being
in the great Hitchcock tradition. While this by-line is
overpraising the film, it is a passable, competent film in
this genre. The young killer played by Karl Lanchbury
is reminiscent of Tony Perkins in Hitchcock's "Psycho"
and John Savage in Cm-tis Harrington's "The Killing
Kind." It offers enough suspense to satisfy most fans.
Similar pictm-es in this vein from Hallmark were "Last
House on the Left" and "Don't Look in the Basement."
Andrea Allan, Karl Lanchbury, Maggie Walker, Peter
Forbes-Robertson, Judy Matbeson, Annabella Wood.
SEIZURE PQ
Horror Drama
Cinerama-American Int'l 93 Minutes ReL Sept. '74
Conceived, dii-ected and produced by three young filmmakers
in their twenties, "Seizure" rises above the typical
horror production in many respects. Producers Gerrard
Glemi and Jeffrey Kapelman and director Oliver
Stone have put together a literate, well-executed film
reminiscent of a lesser Bergman, Bunuel or Poe work. An
intriguing cosmology set within the mind of a tormented
writer pits the symbols of death against the writer and
his friends. Jonathan Frid is excellent as the tortured
soul and Martine Beswick beautifully portrays the Queen
of Evil. Director of photography Roger Racine does a
magnificent job bringing the story to life with suitable
lighting, colors and fish-eye lensing. Too much time Is
spent, perhaps, explaining the metaphysics and the ominous
music is ponderous and clich6d. The twist ending
will sm-prise no one, but provides a satisfying explanation
for the events of this horror film which attempts to operate
on symbolic, realistic and psychological levels simultaneously.
Roger de Koven is great as Frid's aging mentor
and Ti-oy Donahue makes a brief appearance as death's
fii-st victim. Director Stone makes an auspicious entry
with this first feature film which deserves more than
quick, "chiller-cheapie" playoff.
Jonathan Frid, Martine Beswick, Joe Sirola, Christina
Pickles, Herve Villechaize, Anne Meacham.
a good musical score by Michel Magne. It should do satis-
factorily in the action market and on saturation bookings.
j^Yq
''°?'
The Taking of Pelham One Two Three
Inited Artists i7412) 104 Minutes ReL Oct. '74
Hijacking a New York City subway train in broad day-
)-2& light sounds as improbable as it does exciting. John
LF Godey's novel about sucli a happening was a best seller
last year and has now been transferred to the screen
by producers Edgar J. Scherick and Gabriel Katzka as a
co-presentation of their Palomar Pictures and Palladium
Productions respectively. Some of the excitement has been
lost in the process, but there is entertainment value in
Peter Stone's screenplay, full of sharp lines about Manhattan
life, in the large cast and in a look at the operation
of the Transit Authority and its Police Department.
Made entirely in New York and boroughs, with interiors
shot at Pilmways Studio, the UA release has a realistic
flavor, since many actual subway locations were used. A
disclaimer at the end indicates that the Ti-ansit Authority
didn't necessarily sanction all that happens onscreen.
Walter Matthau injects a lot of humor into his
starring role, an element important to the film aside from
the action. Matthau, Robert Shaw, Martin Balsam, Hector
Elizondo create strong impressions and good performances
by the supporting cast. R-rated solely for language.
Panavision, color by Movielab iprints by DeLuxe Colon.
Walter Matthau, Martin Balsam, Robert Shaw, Hector
Elizondo, Earl Hindman, Tony Roberts, Jerry Stiller.
THE MIGHT PORTER 1 "%""
Avco Embassy ( ) 117 Oct. '74
Minutes Rel.
Cleared of obscenity charges in the Italian courts, the
highly controversial "The Night Porter" was ruled to be
a work of art and then obtained for American release by
Joseph E. Levine. Uncut and micompromising, the Avco
Embassy film is bound to create a gi-eat deal of acclaim
and criticism here. The original screenplay by Liliana
Cavani and Italo Moscati tells of the perverse love affair
between an ex-Nazi officer and a former captive. As directed
by Miss Cavani, the film is a fascinating and
strong contender for boxoffice honors. Dirk Bogarde and
Charlotte Rampling star as the strange lovers in a world
of sado-masochism. Set in Vienna following the Russian
occupation, the story is intercut with flashbacks to the
concentration camp where the two fii'st meet as master
and slave, a relationship which is evident thi'oughout.
There is much frontal nudity, yet little sexual activity
depicted. The film slows down when Bogarde and Rampling
hide out in his apartment, but by then the audience
may welcome a less firm grip on their emotions.
Produced by Robert Gordon Edwards for Lotar Film, the
Eastman Color film is a coproduction of Ital Noleggio
Cinematografico and Edwards and Esa De Simone, in
English. Shot in Vienna. Looks like a wiimer.
Dirk Bogarde. Charlotte Rampling, Philippe Leroy,
Gabriele Ferzetti, Isa Miranda, Amedeo Amodio.
COLD SWEAT pc; Action Drama
Emerson Film Enterprise 94 Minutes ReL July '74
The extremely popular Charles Bronson has another
action film out, right on the heels of his "Death Wish"
and "Mr. Majestyk." Actually, this cm-rent film was made
four years ago in Europe under the title "Night Visitors."
Produced by Robert Dorfmann, it also stars Liv Ullmann
and James Mason. Miss Ullmaim has been as ubiquitous
on the screen lately as Mr-. Bronson. James Mason plays
a heavy with a Southern accent. Terence Young directed
the story and keeps it generating some suspense. The
screenplay is by Shimon Winceberg and Albert Simonin,
based on the novel by Richard Matheson. There is an
exciting car chase along cuivy mountain roads that
was well-coordinated by stunt driver Remy Julienne. Jill
Ireland 'Mrs. Charles Bronson off-screen) plays a hippie
gun moll. Bronson is his usual virile self, very much at
home in this type of role. He outwits and outfights all
the bad guys. It was lemed in Color by DeLuxe and has
Charles Bronson, Liv Ullmann, James Mason, Jill Ireland,
Michael Constantine, Jean Topart, Lulgi Pistilli.
The reviews on these poges moy be filed for future reference in any of the following ways (1) in any standord three-ring
loose-leaf binder; (2) Individually, by company. In any standard 3x5 cord index file; or (3) in the BOXOFFICE PICTURE
The loMer, Including a veer's supply of booking and dally record theats.
4728 BOXOFFICE BookinGuide :: October 7. 1974 4727

. . Everyone
Martin
. . Kill
Hector
'
. . . Greed
. .
. . The
. . From
. . You
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs
THE STORY: "Taking of Pelham One Two Three" (UA)
Four men hijack the 1:23 P. M. train from Pelham Bay
in the Bronx: Blue i Robert Shaw> a former British Army
officer; Green i Balsam i. a subway motorman
fired for passing dope: Grey i Elizondoi. surly and ^
kill-crazy; and Brown lEarl Hindmam. They demand a
'-
$1 million ransom for 17 assorted passengers and conductor
Jerry Holland within an hour. Motorman James
Broderick and the other passengers are freed as the first
car is detached from the rest of the train. As Transit
Authority Insp. Walter Matthau tries to meet Shaw's
demands, supervisor Tom Pedi is killed by Elizondo.
Deputy Mayor Tony Roberts persuades ill Mayor Lee
Wallace to pay the ransom. Just before the money is
delivered, Shaw kills Holland. Hippie passenger William
Snickowski proves to be a cop and kills Hindman as the
first car begins a wild ride. Shaw, who's killed Elizondo,
chooses electrocution to arrest by Matthau. Later, Matthau
and Lt. Jerry Stiller track down Balsam, whom
Matthau identifies by his cold.
EXPLOITIPS:
Tie in with the best seUer by John Godey. Mention the
authentic New York locales. Arrange for a campaign
with any local conveyance: train, subway, bus, etc.
CATCHLINES:
Before This Ti-ain Reaches the Next Station, It will
Become the Scene of the Most Spectacular Hi.iack Ever
Attempted . Read It. Now You Can Live It.
THE STORY: "The Night Porter" (Emb)
Vienna in 1957 is free of Russian occupation. Dirk Bogarde
works as a night clerk in a large hotel, administering
to the needs of such guests as Countess Isa Miranda.
He belongs to a group of ex-Nazi officers who are eliminating
any proof against them as war criminals. American
symphony conductor Marino Mase arrives, accompanied
by wife Charlotte Rampling, During the war. Bogarde
had been in charge of medical "experiments" at a
concentration camp and she had been the prisoner with
whom he'd had an intense love affair. When they resume
their relationship, Bogarde keeps her identity from his
friends and mui'ders restaurant owner Ugo Cardea, who
can identify Rampling as a possible witness against him.
None of Bogarde's associates—dancer Amedeo Amodio,
,
Prof. Gabriele Ferzetti, inquisitor Philippe Leroy—^can n^Chei
persuade him to renounce Rampling. Hiding with her in
his apartment, Bogarde finds that everyone opposes him.
In his Nazi uniform, Bogarde leaves with Rampling,
dressed as a little girl. Both are shot.
EXPLOITIPS:
Play up the film's controversial reception in Italy and
its boxoffice success in Italy and France. Mention the
stars and the Viennese locales.
CATCHLINES:
The Most Controversial Picture of Our Time!
THE STORY:
"Cold Sweat" (Emerson)
Married couple Charles Bronson and Liv Ullmann are
being harassed by phone calls and terrorized by henchmen
from Bronson's shady past. Ullmann and her daughter
are held hostage by James Mason, a heroin importer.
Bronson and Mason had served in the same military
prison in Germany. They plotted a break-out, in which
Bronson was to be the driver, but he was so sickened by
their unnecessary killing of a German policeman, that
he fled alone, leaving Mason and his henchmen to be
caught and serve long sentences. Mason wants Bronson
to use his boat for a drug smuggling trip. Bronson retaliates
by kidnaping Mason's mistress. Jill Ireland. They
strike a bargain, but Mason double crosses Bronson and
is wounded in a gun fight. Mason later bleeds to death.
His henchman, Jean Topart, chases Ullmann and her
daughter. Bronson catches him off-guard and kills him.
EXPLOITIPS:
Play up the three major stars in the film and stress
that this is an action film,
CATCHLINES:
Killing Him Wouldn't Be Mui-der: "It would be Like ^^^
Cleaning a Cesspit . or Be Double-Crossed.
v-'
THE STORY:
"Gold" (AA)
South Africa's Sonderditch Gold Mine is hit by a cavein
which claims the life of general manager Norman
Coombes. Managing director Bradford Dillman, wed to
Susannah York, wants underground manager Roger
Moore to replace Coombes. York is the granddaughter of
tough old mine owner Ray Milland. Englishman John
Gielgud heads a group of investors that want the Sonderditch
destroyed by a flood, so that the price of gold
on the world market may be controlled. Dillman isn't adverse
to having York indulge in an affair with Moore, as
long as he does the dhty work. Miner Bernard Horsfall
cuts the wire leading to Moore's safety device as drilling
reaches an underground dyke and the mine is flooded.
Flown to the scene by York, Moore goes into the mine
with Zulu worker Simon Sabela to repair the wire. Sabela
sacrifices himself as the mine is saved and thousands
of workers rescued. Dillman is killed by his secretary
Tony Beckley, who also dies. Milland resigns himself to
York and Moore as lovers.
EXPLOITIPS:
Play up the locale and the star names. The Elmer
Bernstein-Don Black songs include the title tune and
are sung by Jimmy Helms, Maureen McGovern and
Trevor Chance. Dress youi' staff in gold uniforms.
CATCHLINES:
Men Kill for It and Die for It. Women Long for it. Gold
Sparks the Fight for Glittering Gold.
THE STORY: "The House That Vanished" (AIP)
Valerie, a successful London model, becomes an unwilling
accomplice to a bm-glary at an old country house. She
and her boyfriend, Terry, a petty thief, become witnesses
to a sadistic sexual mm-der. They manage to slip out of
the foreboding house, but Terry disappears. She later
meets Paul, who is sexually dominated by his Aunt
Susamia. A suspicious man. Mi-. Hornby, moves into Valerie's
apartment building. Later her roommate, Lorna,
is sexually assaulted and killed. Valerie goes with Paul
for a weekend at his country home. In a nightmarish
moment she explores the house and recognizes it as the
scene of the first mm-der. Then she finds Terry's mutilated
body. Aunt Susamia arrives and urges Paul to kill
Valerie, but he tui-ns on her instead. Police arrive, having
.j^ been summoned by the alert Mi-. Hornby, and take Paul
Apf- away from the macabre house of death.
EXPLOITIPS:
Sponsor a contest to name horror films with house in
the title. Publicize the suspense in Hitchcock tradition.
CATCHLINES:
Paul and Valerie Fell in Love at First Sight and Began
Searching for a Place to Have an Affair—and They Kept
Searching Until They Fomid THE HOUSE THAT VAN-
ISHED . . . It's Only a Movie! It's Only a Movie! ... In
the Great Hitchcock Tradition! . the Company
That Gave You "Last House on the Left" and "Don't
Look in the Basement."
THE STORY: "Seizure" (CRC-AIP)
A modern Edgar Allan Foe type writer, Edmund Blackstone
Jonathan Frid>, is tortured with dreams of deadly
creatm-es: Jackal the Giant (Henry Baker), Spider the
Dwarf (Herve Villechaizei and the Queen of Evil iMartine
Beswick). These figures of his imagination materialize
in the real world to torment Edmund's family and
friends who are gathered at the writer's remote cabin.
One by one, the guests fall victim to the deadly and
macabre games of the trio. Edmund's aged friend Serge
cRoger de Koven) discovers that the three are ancient
mythological figures and tells Edmund that they are the
creation of Edmund's mind, the embodiment of Man's
deepest fears. Finally, only Edmmid and his young son
are left and in the nightmare of violence, Edmund must
choose between his own life and his son's.
EXPLOITIPS:
Buy TV spots in late afternoon time slots in which
audiences remember Jonathan Frid as Barnabas Collins
in the highly successful "Dark Shadows."
CATCHLINES:
You Cannot Run From Them . Cannot Hide
From Them . Executioner, the Queen of Evil, the
Dwarf .
BOXO.VICE BookinGuide :: October 7. 1974

, conventional
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1
Woodson,
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,
Syracuse,
RTES: 35c per word, minimum S3. 50 CASH WITH COPY, hour consecutive insertions tor price
three. VSTien using a Boxoflice No., figure 2 additional words and include 75c additional, to
)ver cost of handling replies. Display Classified, S30.00 p&r Column Inch. No commission
llowed. CLOSING DATE: Monday noon preceding publication date. Send copy and answers
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124.
CLEHRinGHOUSt
HELP WANTED
16mm FILMS. Postcard brings ba
;t. Ingo Films, P.O. Box 143. Scro
3. 18504.
16mm FAMOUS CLASSICS. Illustrated
latalog 25c. Manbeck Pictures, 362I-B Wa-
:onda Drive, Des Moines, Iowa 50321,
HAllOWS." From producer to theatres—
lO distributor. Conrad Brooks, 537 S.
)saqe Ave., Apt. B, Inglewood, Calif.
POPCORN MACHINES
ALL MAKES OF POPPERS, caramel com
luipment, lloss machines, sno-ball malines.
Krispy Korn, 120 So. Hoisted, Chi-
EQUIPMENT FOR SALE
DRIVEIN THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAL: Ten
Day Screen Installation. (817) 642-3591.
Drawer P, Rogers, Texas 76569.
THEATRES FOR SALE
THEATRE SEATING
EXCELLENT OPPORTUNITIES in Arkans,
Tennessee, Kentucky and Texas for ECONOMY MINDED EXHIBITOR. COM- ; Broilers. Box
35mm PROJECTION BOOTHS FOR THE i JOE JOSEPH: Tne V/orlds largest thea-
I
3MG6, Dallas 75231. WHERE. THEATRE CHAIR UPHOLSTEHINGl ANYperienced
theatre managers with knowl- PLETE. $1,500.00, Boxollice. 2840
ones C214) 363-2724 or leave message
Finest materials, LOW prices.
Custom seat covers modo to lit. CHICAGO
Ige in projection. Send resume, photo
(214) 239-2934.
USED CHAIR MART, 1320 S. Wabash, Chicago,
60605. Phone: 939-1518.
id salary requirements in confidence to
OWNER LEAVING COUNTRY, MUST
)X0ifice, 3277.
SELL!! Reduced $75,000.00 to $65,000.00
5,000
MANAGER TRAINEES, fast growing multheatre
chain. Fringe benefits, excellent No. 941, and track hardware. Good price, of building). Adult theatre building in
NEW Automatic Devices curtain controls. (Now reduced to $55,0001 Less than value
CHAIRS IN STOCK. New, used, rebuilt.
Hayes Seating, Co., Inc., 19 Eastern
N. Y. 132II. Phone (315)
[lary, some college preferred. Must be
-fiice, 3249.
Moline, 111. Perfect condition. Rebuilt air
437-1347.
conditioning. 700 seats. Midwest Theatres,
iUing to relocate in northeast. Send reime
and photo to Boxoffice, 3297.
8815 Sunset Blvd., Los Angeles, Calif.
90069 lor information.
SPECIAUSTS IN REBUILDING CHAIRS.
SOUND AND PROJECTION ENGINEER to
ew and rebuilt theatre chairs lor sole,
filiate with theatre supplier, southeast, lemm SPECIALS: OPT/MAG
SEND FOR OUR LATEST -THEATRES
International
X' : !: ! : -lector, shipping trunks,
here. Seating Corporation ol New Yort,
FOR SALE" BULLETIN. JOE JOSEPH, BOX
e buy and sell old chairs. Travel any-
inimum travel involved. Fine opportunity
31406, Dallas, 75231.
r experienced person. Write Boxoffice, Scope lens bracket, $1,500; B&H 566 Marc
247 Water Street, Brooklyn, N,Y., 11201.
300, $895.00; pair ol JAN with separate amplifier
AWARD WINNER, modern, clean, conenient
in progressive north Iowa county
Tel. (212) 875-5433. (Reverse charges).
PROGRESSIVE THEATRE CHAIN has
and changeover, $995.00. We buy,
sell, trade parts lor obsolete equipment. eat town. Designed for easy family operition.
Large drawing area. Lease or sale.
>enings for managers and projectionists
houses and drive-ins
Will trade for 35mm booths. CINEVISION,
in
Bw England, New York state, Pennsylmia
and Ohio area. We will train re-
206 I4th St., N. W., Atlanta, Ga. 30318. Jnusual opportunity. Owners retiring. Box- boxes. Gold and orange upholstery, desert
(404) 875-5615.
.ffice, 3293.
sand arms and backs. Everett Mahaney,
lonsible individuals. Send resume with
402 SEAT WALK-IN, heart of village, (405) 338-3281 or 338-6354.
PERFECTION THEATRE EQUIP. CO.,
icent photo to Boxoffice, 3306.
g Bear Lake, Calif., 8134 sq. ft. building
3416 W. Washington St., Indianapolis, Indiana.
46222. (317) 248-1411.
ived parking. A PRIME COMMERCIAL
1 16,000 sq. ft. land plus 18,000 sq. It,
TOP FLORIDA CIRCUIT has an excellent
Dportunity for experienced drive-in manner.
Benefit program includes hospitaliition,
paid pension, vacations, stock pur-
automation 5000 ft. magazine, $18.25 and
OWC
JACKSON'S REEL-END ALARMS 2000 and
PROPERTY. Year around resort area, 2 THEATRE REMODELING
s east of Los Angeles. $350,000
$155,000 Isl T.D. 9
lase and more. Salary commensur* $19.95 each Irom your theatre supply deal-
3/4%. (714) 866-7640 or
•
ith experience. Reply in confidence
- Co., 2300
Todd Butterworth eves.
CINEMA DESIGNERS. INC.. builders oi
Moffice, 3305.
3ttle Wn. lY^'
ANDERSON. INDIANA-Paramount The contemporary theatres, can remodel your
atre and Paramount Building. Good rent
old theatre or build you a new one. Complete
turnkey project. Write lor free bro-
COMPLETE BOOTH: Standard Simplex als. Accepting offers for lease or sale
machines. Strong lamps, rectifiers. Western
Electric sound. Also one Walker screen
Contact by mail only. Larry Crowley, 3575 chure, 1245 Adams St., Boston, Mass 02124,
salary and top medical and
Washington Blvd., Cleveland Height: (617) 298-5900.
life about 11 X 14, 1 air conditioner with Syrocco
blower, 1 popcorn machine, I sno-cone
benefits. Please forward
Ohio 44118.
refer
"xolfice, 3304.
machine, I drink machine. You remove. THEATRES: PUERTO RICO. Will consid COMPLETE AUDITORIUMS: Furnished
THEATRE MANAGER (drive-in). Not too Mrs. I. G. Deakins, Palace Theatre, Box er long term lease. Partnership venture and installed— wall labric, chairs, stage
Dung, not too old—not too much experiice—not
afraid of work but likes to get
368, Floydada, Texas 79235.
or sale. Profitable established nine theatre
d carpeting. Hayes
circuit. Excellent locations. Metropolitor
onuses. Not a chain. Located in sunny COMPLETE BOOTH—E-7 Simplex, Hiintensity
Magnarc lamps, Cretors popcorn """' 5,600 seats. First- and second-run opera-
San Juan. All properties owned. Total
alifornia. Need photo and resume. Boxmachine,
185
Idaho, (208)
[fice, 3308.
tions. Well equipped. Details, write: THE-
937-2542
ATRES, Box 254, San Juan, Puerto Rico
00902.
LARGE HERTER GENERATOR with ballast
and control. Magnaphonic model P1435
POSITION WANTED
magnetic sound reproducer. Several 100
Handy Subscription
10" Bevelite marquee letters. Best offer. the heart of beautiful mountai:
MANAGER OR DISTRICT MANAGER. Van-Del Drive-in Theatre, P. O. Box 269, vn. Seven rented offices included. Grea't
rer 30 years experience, all phi
Delphos, Ohio 45833.
3wth potential. ESQ, Inc., Box 627,
3or and drive-in. Excelle
lluride. Col, 81435.
Order Form
Zf
MUST SELL TO SETTLE ESTATE: R
EQUIPMENT WANTED
Theatre, O'Neill, Nebraska. Near :
population. Large drawing territory,
equipment in A-I condition. Easy terms
USED EQUIPMENT bought and sold. to right party. Contact W G. Hall, Bu;
FILMS WANTED
est prices. Texas Theatre Supply, 915 well. Neb. 68823 . _
BOXOFFICE:
b. Alamo, San Antonio, Texas 78205. NORTH CENTRAL II^DIANA—800 se< 825 Van Brunt BWd.
16mm SOUND FEATURES, shorts, origi WANTED: USED EQUIPMENT. WHAT
al prints only. Single print or entire li
HAVE YOU? Harry Melcher
Nothing City. Mo. 64124
Enterprises,
rary. Boxolfice, 3301.
3238 W. Fond du Lac Ave., Milwaukee,
Send
Wise. 53210. (414) 442-5020.
BECAUSE OF POOR HEALTH and doctors
orders, forced to sell 550 seat indoor
Please enter my subscription lo
FILMS FOR SALE
and 240 car drive-in. Hove aood lease on BOXOFnCE.
land. Business good. 5,000 population.
BUSINESS STIMULATORS
THEATRE GAMES. BINGO. BANKO, OFF-
DN Screen. $6.00 weekly including 400
:ards. Novelty Games, R.D. 1, Middletown,
^.Y. 10940. (914) 386-4067.
Build attendance with real Hawaiian
irchids. Few cents each. Write Flowers ol
lawoii, 670 S. Lafayette Place, Los An-
,eles, Calif. 90005.
BINGO CARDS DIE CUT. 1-75, 1500 Comrinalion.
Different color, 500 in each packige.
$5.75 per thousand. Premium
'roducts, 339 West 44th St., New York,
i. Y.. 10036. Phone: (212) CI 6-4972.
30X0FF1CE :: October 7. 1974
MISCELLANEOUS
CHOICE OFFICE SPACE
BOOKS
THE MANUAL OF THEATRE MANAGE-
MENT. Twenty-lour chapters. Building the
Theatre. Lights and Displays. The Franchise
Theatre. Principles ol Air Conditioning.
Motion Picture Presentation. Muhi-
Theatres. Screen House Operation and
Maintenance. The Circuit Executive. Oi>
Competition. Advertising. Censorship.
Many more. Our deluxe 75,000-word
hardcover edition. Send your $20 check
or money order to Ralph J. Erwin, Pub-
Isher, P.O. Box 1982, Laredo, Texas 78040.
THE MANUAL OF THEATRE MANAGE-
MENT is a 75,000-word advanced textbook
lor prolessional showmen. Deluxe hardcover
edition. Illustrated. Send your $20
check or money order to Ralph 1. Erwin,
PubUsher, P. O. Box 1982, Laredo, Texas
Cecil Callahan, (501) 845-1210, Box 835G.
Nashville, Ark. 71852.
CENTRAL OHIO, drive-in, 300 cars exanJabif
to 500. Ideal lamily operation.
riose '- Columbus, O. Martin Theatres,
THEATRES FOR LEASE
DOUGLASS THEATRE—Downtown Macon,
Ga. One oi the iastest growing industrial
cities in Georgia. Contact F. D.
Box 452, Wilberiorce, Ohio
45384, Telephone (513) 372-4277.
pacitv 350 seats each side. Three years
THEATRES WANTED
WANTED TO BUY OR LEASE: Indoor or
outdoor. Conlacl Mike Kuiler, 2108 Payne
Avenue, Room 212, Cleveland, Ohio 44114,
(216) 696-4110.
WANTED TO BUY:
Prefer comne
Mueller,
.t47L
INDEPENDENT EXHIBITOR v.ants larger
drive-in grossing over SIOO.OOO per year.
Boxoflice, 3307.
D
1 YEAR $10
2 YEARS $17
Outside U.S., Canado and Pon
American Union, $15.00 Per Yeor,
THEATRE
STREET
TOWN
ZIP
Remittance Enclosed
n Send Invoice
CODE
STATE..

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