Boxoffice-September.29.1975

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THE NATIONAL FILM WEEKLY
Publishtil In Nine Sictional Editionj
BEN SHLYEN
Editor-in-Chief and Publisher
JESSE SHLYEN Manaoino Editor
MORRIS SCHLOZM AN ....Business Mgr.
GARY KABRICK Equipment Editor
RALPH KAMINSKY ....Western Editor
Western Offices: 6425 Hollywood Blvd.
Ilollyiiood. Calif.. 90028 (213) 465-
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Hillside 6733.
THE MODEKN THEATRE Section Is
Included In one Issue each month.
Albuciiierciue: rl"icli Miltlestadt. P.O. Boi
8514. Station C 87108. Tele. 265-
6578, 265-1791.
Atlanta: Genevieve Camp. 166 Lindbergh
Driie. N.E. 30:ifl5.
Baltimore: Kate Savage. 3607 Sprlngdale
Ave.. 21216.
Boston: Ernest Warren. 1 Colgate Road,
Ncedham, Mass. 02192.
Charlutle: Blanche Carr. 912 E. Park Ave.
CblcaKo: Frances B. Clow. 175 North
Kenlliiorth, Oak Park. 111. 60302.
Tele. (312) 383-8343.
CIlKinnatl: Frances llanlord. 3433 Clltton
Ave. 45220. Telephone 221-8654
Cleveland: Uls Baumocl. 15700 Van Aken
Blvd.. Shaker Heights. Ohio 44120.
Columbus: Fred Oestrelcher. 47 W. Tulane
Rd.. 43202.
Dallas: Mable Oulnan, 5027 WInton.
Denver: Hruce Marshall. 2881 S. Cherry
Way 811222.
Des Mcjlncs: Anna Lee Poffenherger. 2000
Grand Ave.. West Des Moines 50265.
Detroit: Vera PhUllps. 131 Elliott St..
West. Windsor. Ont. N9A 5V8.
Hartford: Allen M. Wfdem. 30 Pioneer
Drive. W. Hartford 06117. 232-3101.
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St.. 32205. Tele. (904) 389-5144.
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Lane, 38111. Tele. (901) 452-
4220.
Miami: Martha Lummus. 622 N.E. 98 St.
Mllvtaukec: Wally L. Meyer, 3453 North
15th St.. 53206, LOcust 2-5142.
Minneapolis: Bill DIehl, St. Paul Dispatch,
63 E. 4th St.. St. Paul. Minn.
New Orleans: Mary Greenbaum, 2303
Mendez St. 70122.
Oklahoma City: Eddie L. Greggs. 1106
N.W. 37lh St.. Oklahoma City. Okla.
73118. Telephone (405) 528-2888.
Philadelphia: Maurle II. Orodenker. 312
W. Park To»ne Place. 19130. Tele
(215) 567-4748.
PltUburgh: R. F. Kllngensmlth. 516
Jeaiiettc. Wllklnsburg 15221. Telephone
412 ; 2809.
R. Kri
Louis, Mo. 63132. Tele
(314) 861-4746.
Salt Lake City: Keith Perry. 264 E. Ist
South. 84111. Tele. (801) 328-1641.
San Antonio: Gladys Candy. 518 Clnclrinall
Ave. 782-5833.
8an Francisco: Kathleen MacKenzle, 172
Golden Gate Ave.. 84102. Telephone
(415) 776-3200.
Seattle: Stii Goldm.in. Apt. 404. 101 N
481b St.. 9S103. Tele (206) 624
7722 nr 782-5833.
Tucson: 01b Clark, 433 N. Grande. Apt
5, 85705
Washlnglon: Virginia R. Collier, 6112
Connecticut Ave.. N.W. EM 2 0892
IN CANADA
Calgary: Maxine McBean. Suite 206.
349 14th Ave.. B.W.. T2R 0M4
Montreal: Tom Cleary. Association des
Proprlelalrea de Cinemas du Quebec.
3720 Van Home. Suite 4-6. H38 1Z7.
Otlaiva: Abby Hagyard. 235 Cooper St..
Apt. 2. K2P 0O2. Tele. (013) 238-
,3913.
Toronto: J. W. Agnew. 274 St. John's
Rd.. M6P 1V5.
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V6K 2R8.
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R3C (III I
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" T E M B E R 29, 19 7 5
No. 25
/he TuAe e^ 'me me&rL T^ctuAe Sm^Ld^
PATTERN FOR PROGRESS
NATIONAL NATO, in convention this
week in New Orleans, once again is
focu-sing on industry achievements and
problems. This year's agenda reflects the
high priority given to new challenges
(most of which are old obstacles with a
"new look"). An example is the panel
seminar on pay-cable TV, a medium
which has assunred a new shape and become
a new challenge to theatres
through the technology popularly known
as Multipoint Distribution Service.
It is heartening to note that much
progress has been made on some fronts
through solidarity and united action. As
reported elsewhere in this issue, NATO's
advertising committee, headed by Don
Baker, has made significant headway in
opening doors for greater cooperation
between newspapers and theatremen,
both advertising-wise and news-wise.
The intensified rapport within exhibition's
ranks which has made this—and
other—achievements possible reminds
of a credo set forth by an exhibitor leader
some years ago. It came on the eve
of the New Year observance, the perennial
occasion for people to pledge themselves
to improve their ways for a fuller
and better life. And the exhibition leader,
in a desire to make this a better industry,
presented the following resolutions
:
1. We will work increasingly to restore
moving pictures to their rightful place as
the world's most popular entertainment.
2. We will do all in our power to increase
the receipts of theatres that we
control, to the end that the doubts and
fears of the entire industry may be supplanted
by confidence and optimism.
3. We will strive to improve intra-industry
relations by erecting the necessary
machinery for cooperative action in the
solution of common problems.
4. We will join with other industry
branches and elements in rallying to the
defense of the industry whenever it is unfairly
or unjustly attacked.
5. We will encourage higher standards
in production, distribution and exhibition,
reserving the right to offer constructive
criticism whenever criticism seems necessary,
to the end that the industry's goodwill
and prestige may be preserved and
enhanced.
6. We will be ever mindful of our primary
duty as organization men to promote
and protect the interests of exhibitors,
to he hold in asserting their rights
and courageous in fighting for them, always
remembering to keep our rapiers
clean.
While a considerable number of years
have passed, there still remains the need
—perhaps much greater than ever—for
effecting the hopes expressed in the foregoing
credo. Not only are many of the
problems the industry has put up with
far too long still unresolved, but they
have become increasingly worse. And
new and even more pernicious problems
have come about, largely because of delay
in giving them the proper attention
arid looking to a virtually disinterested
third party—the Department of Justice
—to resolve them.
It took exhibitors more than a decade
to upset their own applecart by blaming
all their ills on being "forced'' to buy a
season's product from each of their suppliers.
This method of selling, or buying,
pictures had many advantages that now
can be thoroughly appreciated. The approach
wasn't perfect, but how much
better it was than today's prevailing
condition that really forces "onerous and
unconscionable" practices, as blind-bidding
has been termed so often.
This is a product, not alone of the
Consent Decrees, but of the fighting
among exhibitors themselves in seeking
advantage over one another, often unnecessarily,
to get pictures. That's how
the bidding problem got started; how
assured supply sources began to dry up.
giving rise to the "sellers' market,"
which has made product availability
tighter and tighter.
While the blind-bidding practice is a
national problem, its roots are local or
regional—and that's where the elimination
has to start. As the majority of distributors
also would like to see the blindbidding
practice eliminated, it would
seem that cooperative effort among the
competing bidders could serve to effect
this. And like cooperative effort also
could alleviate, if not eliminate, some of
the other problems that began locally.
One of the worst of these, in our view,
is the multiple day-and-date policy that
has made virtually every theatre in a
community a first-run house. Exhibitors
got together among themselves and with
the distributors to bring this about. They
should, by the same token, be able to
achieve at least a modification of this
practice that has short-circuited the potential
of many pictures and caused a
loss of attendance by many would-be
patrons.
Since all business is local, that's where
trade problems have their origin— and
that's where they've got to be solved.
Kjen^ /04lJL/t^^^

"
NATO CONVENTION THIS WEEK;
MULTIFACETED PROGRAM SET
NEW ORLEANS—The National Assn
of Theatre Owners opens its annual fourday
convention and motion picture and
concessions industries tradeshow here
Wednesday. October 1. at the Marriott Hotel,
with president Paul Roth delivering the
keynote address at 9 a.m. The conclave's
program is aimed primarily at explorations
of economic and legal trends, evaluations of
recent U.S. Supreme Court rulings, methods
of increasing advertising effectiveness
and the encroachment of cable and TV
systems.
Advance Committee Meetings
The three days of preconvention activities
include executive meetings by NATO regional
presidents and board of directors,
plus committee sessions on product development,
dues stabilization and criteria,
constitution and organization, finances and
the nomination of new officers.
Crown International Pictures will kick off
the convention with a preopening cocktail
reception in the Marriotfs Mardi Gras
Ballroom Tuesday evening f30).
The following morning Doty-Dayton Productions,
which also will have an open hospitality
suite at the Marriott, will host an
8 a.m. continental breakfast in the hotel's
La Galerie (IV. V. VI). Seven key DDP
executives, led by prexy Lyman Dayton, will
attend the conclave.
The initial business session, following
opening addresses on Wednesday, October
1. will be devoted to "The Economics of
Exhibition." Participating will be Charles
B. Trexler. Charlotte. N.C.: Robert K.
Tankersley. Denver, and Carl F. Schwanebeck.
Knoxville. Iowa. Following this gathering
will be "Exhibition and the Law."
featuring Peter M. Fishbein. NATO counsel
from New York.
AIP Hosts Luncheon
American International Pictures, headed
by Samuel Z. Arkoff. president and chairman
of the board, will host Wednesday's
12:30 p.m. luncheon in the Marriott's Mardi
Gras Ballroom. Toastmaster Harry
Thomas of New Orleans will introduce
Arkoff. whose topic will be "AIP "76." The
film and concessions industries tradeshow.
consisting of 138 booths, opens officially
at 2:30 p.m. in the Rivergate Exhibition
Center and will continue until 6 p.m. Harold
Chesler. president of NAC: Paul Roth.
president of NATO, and Edward Nelson,
president of TE.\. will officiate at the exhibit's
ribbon-cutting ceremony. The day's
activities will conclude with a river cruise
hosted by Bryanston Distributors. National
Screen Service. National Theatre Supply
and Ogden Food Service Corp. The S.S.
President riverboat will embark from the
Canal Street wharf at 8 p.m.
The Thursday morning session in the
Marriott's La Galerie fl. II. HI) at 9 a.m..
PAUL ROTH
President of NATO
chaired by Don Baker of New 'York, will
continue the previous day's "Economics of
Exhibition" theme, with the focus on advertising.
Jack Valenti, president of the
Motion Picture Ass'n of America, will be
the guest spKjaker at the seminar which will
delve into "Do You Know the Nuts and
Bolts. Problems, Changes and Trends?"
Representatives of the Newspaper .Advertising
Bureau and National Screen Service
will take part in the discussion.
Warner Bros, will host the '2:30 p.m.
luncheon in the Mardi Gras Ballroom, with
Doyle Maynard of Natchitoches. La., serving
as toastmaster. The remainder of the
afternoon will be occupied with business
meetings by the MPA.A's joint Euist-West
advertising-publicity committee, a Western
regional session and a conclave by NATO
of Tennessee. The film
and concessions industries
tradeshow will be open from 2:30
till 6 p.m. Thursda\ and Friday and from
2:30 till 5 p.m. Saturday.
Columbia Hosts Carnival
Thursday night, delegates will attend a
Mardi Gras Carnival, hosted by Columbia
Pictures, in the International and Imperial
ballrooms of the Fairmont Hotel. The festivities
begin at 7:30 p.m.
tea's continental breakfast in the Mardi
Gras Ballroom will kick off Friday morning's
activities at 8:15 p.m. A TEA presentation,
with Eastman Kodak assisting,
will follow at 9 a.m. Introducing the session's
topic, "Dollars and Sense," will be
TEA pre.vy Edward Nelson. Next, at 10:15
a.m.. comes a pay cable symposium, "Fantasy
Facts and Future." moderated by
Bernard Diamond, vice-president of Loews
Theatres. Inc.. NATO head Paul Roth.
Jack Valenti. Irving B. Kahn. president of
Broadband Communications, Inc.; Allen
ROY B. WHIIE
NA TO Board Chairman
R. Adier, vice-president for corporate development
of Columbia Industries, Inc.; attorney
Martin Firestone of Finkelslein &
Firestone. Washington. D.C.: Paul Kagan.
analyst-consultant-publisher; Gerald Levin,
president of Home Box Office, and Jerry
Hellerman. financial adviser to the subcommittee
on the judiciary, the U.S.
Senate, will serve as panel members. In addition.
Wilton R. Holm, director of the
Research Center of the .\ss'n of Motion
Picture and Television Producers, will discuss
optical stereo sound s>stems.
Universal Sponsors Luncheon
Earl Perry of New Orleans will act as
toastmaster at the 12:30 luncheon in the
Mardi Gras Ballroom, with Universal Pictures
hosting. Robert L. Carpenter. Universal's
general sales manager, is to be the
featured speaker. Tentatively scheduled
are H. H. Martin, Universal president, and
Sid Sheinberg, MCA president. Since no
sessions are planned for the afternoon, conventioners
are on their own until 6:30 p.m.,
when product screenings will be offered.
Saturday morning's activities begin with
a 9:30 a.m. .seminar in the Marriott's La
Galerie (I. II. III). Former NATO head
Roy B. While of Cincinnati will chair the
discussion on "There Is No Mystery to
Successful Filmmaking." A sub-topic will
be "The Makers and the Shakers.
The luncheon, with Jack A. Dobbs of
New Orleans as toastmaster, will be hosted
by 20ih Century-Fox Film Corp, Fox
executives in attendance will be Peter S.
Myers, vice-president domestic distribution;
Jonas Rosenfield jr., vice-president
advertising, publicity and promotion, and
Dennis C. Stanfill. chairman of the board
and president. At 2:30 p.m.. a joint MPA.A-
(Continued on page 10)
BOXOFHCE :: .September 29. 1975

Independent Exhibitors
Launch National Assn
By JESSE SHLYEN
KANSAS CITY—The National Independent
Theatre Exhibitors Ass'n, for the past
several weeks in the process of being
formed, held its first organizational meeting
here Tuesday and Wednesday (23.24)
with an enthusiastic response by 45 exhibitors
from across the country. Tom Patterson
of Jonesboro, Ga.. was elected president
during the Wednesday session at the Crown
Center Hotel.
Officer Slate Elected
Also elected were: Trueman T. Rembusch.
Franklin, Ind., executive vice-president,
trade practices; Skip Regan, executive
vice-president, membership; Jim Pierson.
Colorado Springs, Colo., executive vicepresident
at large; Lawrence Keever, Conyers,
Ga.. secretary, and Harvey Dunn,
Encino, Calif., treasurer. Gayle Essary, who
owns his own professional management
firm in Los Angeles, served as NITE's acting
vice-president until this meeting.
Robert Goodrich. Grand Rapids. Mich.,
and Pierson were elected as official NITE
delegates to the National Ass'n of Theatre
Owners convention in New Orleans.
Patterson, president of the Southern Independent
Theatre Exhibitors Ass'n. Atlanta,
who spearheaded the meetings, pointed
out that the organization does not intend
to compete with NATO, but will act to
protect the best interests of exhibitors and
distributors, who believe they have been
neglected by present industry groups. He
declared that now is the time for the small
exhibitors to declare war and fight for
what is just. "The principal objective of
NITE." he said, "is to work for and expect
.Some exhibitors present complained
about high costs in theatre operation and
not being able to make a profit. Inequities
were pointed out and the exhibitors present
agreed generally to work together as an organization
for fair deals in buying film and
equipment. Committees will be appointed
to assist in the exhibitors' problems.
Thomas P. Moyer, Portland, Ore., theatre
owner, who is the president of the Exhibitors
Production and Distribution Cooperative,
spoke at the Tuesday meeting to
explain the EXPRODICO plan for NITE
members to support. He said the primary
purpose of ^this cooperative is "to engage
and participate in the co-production of
motion pictures so as to develop and market
truly competitive offerings of motion
pictures to he distributed by his cooperative
on an equitable non-profit basis to theatre
owners who are members." Between
20 to 30 films are planned for production
yearly.
Moyer made it clear that exhibitors will
not be filmmakers, but will hire talent to
produce the films, benefiting both as producers
and exhibitors. He will talk on the
subject again at the NATO convention in
New Orleans.
Dan Miller, vice-president and managing
director of National Theatre Supply, New
York, addressed the Tuesday session and
said that NTS would offer negotiable rates
on equipment to NITE members as a cooperative,
and the prices would be the' same
as made for the major circuits.
NITE leaders placed emphasis on starting
at the grass-roots level in various states
to form independent exhibitor units, then
spread out regionally, and finally becoming
an affiliate of the national organization.
So far this has been accomplished in some
areas with the formation of the Southern
Independent Theatre Exhibitors Ass'n, the
California Independent Theatre Exhibitors
Ass'n. headed by Skip Regan of Oceanside,
Calif., and the recently organized Northern
Independent Theatre Exhibitors Ass'n, the
burgh. Officers of these organizations attended
the Kansas City meeting.
Exhibitors attending the two-day meeting
were from California. Colorado. Connecticut.
Florida, Georgia. Illinois. Indiana.
Iowa, Kansas Michigan. Missouri. Oregon.
Pennsylvania. South Dakota and Wisconsin.
Among others who attended the meetings
were: Bob Spodick. New Haven. Conn.;
E. William Andrew jr.. Southern Independent
Theatres. Atlanta; Gene Hernandez, Arlington
Theatre, and Emory Robinson, Murray
Hill Theatre, both of Jacksonville. Fla.;
Michael and Trueman T. Rembusch, Syndicate
Theatres. Franklin. Ind.; Emmett
Goodrich. Goodrich Theatre. Grand Rapids.
Mich.: Mrs. Ruby Huddy. Pines Theatre,
Houghton Lake, Mich.; Douglas J. Lightner.
Commonwealth Theatres. Kansas City;
Chuc Barnes, United Motion Picture Ass'n,
Kansas City; Bev Miller, Mercury Films,
Kansas City; Glen W. Dickinson jr., and
Norman Nielsen, Dickinson Theatres, Mission.
Kas.; George Tice. NATO of West
Pennsylvania, and Norman Fleishman, Regent
Theatre, both of Pittsburgh; Elmer Bills
jr., Salisbury, Mo.; Bill Warren and Sam
Shiblom. American Enterprises, Wichita.
Kas.; Tom Gallup, Cinema Theatre. Redfield.
S. D.; Marvin Olegmueller, Princess
Theatre, Miller, S. D.; A. P. Sorenson,
Vogue Theatre, Beresford, S.D., and Fred
Florence Mescop Theatre, Milwaukee, Wise.
Rembusch Urges Indp't Showmen
At NITE Confab to Fight 'Abuses'
KANSAS CITY—The National Independent
Theatre Exhibitors Ass'n, meeting
at the Crown Center Hotel here, Tuesday
night (23) heard Trueman T. Rembusch.
president of Syndicate Theatres of Franklin,
Ind., and a director of Theatre Own-
a reasonable profit for the independent exhibitors
as related to the general economy
ers of Indiana, congratulate them for "banding
together to correct the abuses threaten-
and to other segments of the industry."
Clarification was made that exhibitors can
ing the very existence of independent exhibition."
In his keynote address, Rembusch
have membership in both NATO and NITE
at the same time.
charged that "the close affiliation between
Inequities Pointed Out
distributors and large national circuits is
responsible for most of the abuses existing
in the industry."
He declared to the assemblage, "It's time
the industry aired the house shared by
distribution and the national circuits and let
in the clean air of the free enterprise
system."
Alleging that distributors' "restraint of
the orderly flow of motion pictures down
through the majority of the nation's 15,000
theatres prevented the operation of the law
of supply and demand," Rembusch charged
that "those restraints could not exist but
for the assistance, the cooperation, the connivance,
consent and, in some cases, direction
of large national theatre circuits." He
estimated that "through arrangements and
imderstandings," important motion pictures
are denied exhibition in some 11,500 suburban
U.S. movie houses.
"Limiting the exhibition of popular motion
pictures to some 2,500 key-city first
runs is motivated by the desire of distributors
and the large circuits to fix admission
prices at inflated and abnormally high
levels," Rembusch asserted. "Obviously,
such admission price-fixing adversely affects
the patrons of these theatres."
Noting that Article II, Item I of the
Motion Picture Decrees forbids such practices,
the Indiana exhibitor added, "As long
as the price-fixing injunction of the decrees
is not enforced, distribution and national
circuits will continue to restrain the
flow of popular motion pictures down
through the market."
He labeled as discriminatory "distributors
demanding key-city terms from suburban
theatres" because such pictures are
not offered "until the want-to-see has been
seriously damaged by aging and, due to
the small draw-area of the suburban theatre,
it is impossible to reach the lower
percentages that key-city first runs reach."
Other abuses charged by Rembusch included
long-term film rental credit for
large circuits, with the same policy not extended
to small operators; furnishing new
and 100 per cent-inspected film prints to
key-city first runs, with independents beinp
given scratched, incomplete and uninspected
(Continued on page 10)
BOXOFFICE :: September 29. 1975

A LOOK
AT VOCIR FOTURE.

A LOOK
^YOOR FUTURE
'm
FROM MGM
A Bill/Zieff Production
Starring Jeff Bridges, Andy Griffith,
Donald Pleasence, BIythe Danner
and Alan Arkin
Written by Rob Thompson
Music Ken Lauber
Produced by Tony Bill
Directed by Howard Zieff
United Artists
The Tuneful Encore to Last Year's
Fabulous Boxoffice Sensation
THM-s
:fCMmNhM€riT,
A Ray Stark Production of A Herbert Ross Film
Starring Walter Matthau and George Burns
in Neil Simon's "The Sunshine Boys"
Co-starring Richard Benjamin
Screenplay by Neil Simon
Produced by Ray Stark
Directed by Herbert Ross
Produced by Daniel Melnick and Saul Chaplin
New sequences Directed by Gene Kelly and
Co-hosted by Gene Kelly and Fred Astaire
A Saul David Production
Starring Michael York, Jenny Agutter,
Richard Jordan, Roscoe Lee Browne,
Farrah Fawcett-Majors and Peter Ustinov
Screenplay by David Zelag Goodman
Based on the novel by William F. Nolan
and George Clayton Johnson
Produced by Saul David
Directed by Michael Anderson
Musicby Jerry Goldsmith
Starring Stockard Channing and Sam Waterston
Original Screenplay by Brenda J. Peria
Produced and Directed by Jerry Schatzberg

lyyiiLo imcu
DEinaf^
A Herb Jaffe Production
Written by Peter L. Bellwood and Raymond J. Wagner
Screenplay by Robert Jaffe
Based on the novel by Dean Koontz
TELEFDM
Gene Bullard
A Charles Fries Production
Screenplay by James Dickey
Produced by Charles Fries
Screenplay by Peter L. Bellwood
Based upon the novel by Walter Wager
'rf^'th^i
Forever
NETWORK
A Richard Alan Roth Production
Screenplay by David Seltzer
Based on the novella by Mildred Cram
Produced by Richard Alan Roth
Original Story and Screenplay by Paddy Chayefsky
Produced by Howard Gottfried
Directed by Sidney Lumet
An MGM-United Artists Co-Production

American Multi
Into
Cinema Entering
Production -Distribution
KANSAS CITY—American Multi Cinea,
nation-wide theatre circuit based in
Kansas City, announced
its first step toward
a long-range plan to
make substantial financial
investments in
motion pictures with
the purchase of U.S.
and Canadian ownership
rights to "Diamonds."
The i 1 m,
f
starring Robert Shaw.
Richard Roundtrcc
Stanley Durwood
and Barbara Seagull
will be distributed by Avco-Embassy, and
will open throughout the country in hit;
October.
Stanley H. Durwood. AMC president, has
appointed his brother. Richard M. Durwood,
senior vice-president, to head an internal
corporate group, whose assignment is to
seek out investment opportunities in film
acquisition. Gordon Stulberg of the Los
Gordon Stulberg
Arnold Shartin
Richard Durwood
(ii'nt ,)ac

^^^\
p BRUT ^
WENTETH CENTURY-FOX AND BRUT PRODUCTIONS
PRESENT

!
The most
hilarious military farce since M^A S H
GENERAL RELEASE-OCTOBER, 1975
The Army's
prize human guinea pigs
turn on the gas.
GEORGE BARRIE PRESENTS A BRUT PRODUCTION
ELUOn GOULD WHIFFSo^r^EDDIEALBERT
HARRYGUARDINO GODFREY CAMBRIDGE
».JENNIFEROnEI[i
OUCEDBY DIRECTED BY WRITTEN BY MUSIC BY
mmi EPOSI MALCOIMMAMSIFIN JOHNCAMPRON
fl* COLOR BY TECHNICOLOR" pr;i pg|parental parental giuoanpf guidance suggested

The most
loveable animation ever!
A BIGFAT
LOVEABLE
MOVIE
SELECTED ENGAGEMENTS FOR CHRISTMAS, 1975.
GEORGE BARRIE PRESENTS A BRUT PRODUCTION
HUGO THE HIPPO
STARRING THE SINGING VOICES OF
MARIE OSMOND JIMMY OSMOND BURL IVES
THE VOICES OF
NAKRAIION B'l
ROBERT MORLEY PAULIYNDE BURL IVES
as The Sultan
asAbanKhan
PRODUCED BY DIRECTED BY WRinEN BY MUSIC AND LYRICS BY MliSlC Si;\Rl Bi
ROBERT HALMI WILLIAM FEIGENBAUM TOM BAUM ROBERT LARIMER BERTKEYES
G| GENERAL AUDIENCES
]
f^k\
COLOR BY TECHNICOLOR' PRINTS BY DELUXi

The most
romantic comedy since ATOUCH OF CLASS!
* (A BRUT PRODUCTION
SELECTED ENGAGEMENTS FOR FEBRUARY, 1976.
IWILLaWILL
A BRUl PRODUCIION OFA NOiAN PAiMA-ALIRI LLEWIN FILM
FOR NOW.
Elliott Gould Diane Keaton PaulSorvino
Iwill,Iwill...fi)rNow.
VICIORIA PRINCIPAL ilALOA warren BERUNGER
MADGElCLAIR-CANOyCLARK
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Dick Lederer to Take Goldenson Predicts Fewer Films
WB Produclion Post will Be Used in TV Programing
HOLLYWOOD — Richard A. l.cdcrcr,
r^^^
vice-president of worldwide advertising and
publicity for Warner
^^K^^^ . Bros., will at his own
request leave the advertising
and publicity
post in order to
accept a multiple-feature
production assignment
with the
c o m p a n y. At the
same time, Lederer
will continue under a
new long-term agreement
with the com-
Richard Lederer
pany to advise and consult on all aspects
of advertising and promotion.
This announcement was made Tuesday
(23) by Frank Wells, chairman and chief
executive officer, who stated: "Dick has
for a long time had a strong desire to get
into production of specific feature projects.
He has been a singularly effective executive
and has certainly earned the opportunity
which he is now undertaking.
The fact that he will continue to be
available to the company in the fields of
advertising and promotion is a very realistic
part of the new arrangement and we
have entered into this agreement with a
genuine understanding that we may—and
will—take full advantage of his considerable
experience in those fields."
In accepting his new responsibilities,
Lederer declared his pleasure at the opportunity
to participate in Warner Bros.' production
activities. "It is a field in which I
believe the opportunities are endless and
exciting." he said. "My interest in production
has always been great and I hope that
I can make a personal contribution to the
Warner Bros, film product."
Lederer also said that he was happy his
relationship with advertising and publicity
will not be severed by his new work.
The first three films to come under Lederer's
production supervision will be "The
Exorcist. Part II," "Rich People Having
Fun" and "Legs."
"The Exorcist. Part 11" is expected to
start in January, with Sam O'Steen directing,
and Linda Blair, the original "Exorcist"
girl, starring, in a continuing story of the
picture which became one of the great alltime
money-making films. The new script
is by William Goodhart.
"Rich People Having Fun" has been
for the screen by David Giler. while
written
"Legs" will be co-produced by Joseph
Walsh, who is also writing the screenplay
from his best-selling novel.
Lederer has been an influential member
of the Warner Bros, organization for 25
years, with the exception of a short period
in 1970 when he left to help develop the
John Milius film, "The Life and Times of
Judge Roy Bean."
Lederer is currently at home recovering
from surgery which he underwent Friday
(12). He is expected to resume his Warner
Bros, duties early in October.
By RALPH KAMIN.SK.Y
HOLLYWOOD—TV has worked its
way
through almost the entire backlog of Hollywood's
film production and a decline in the
theatrical picture in TV programing is in the
offing, it was predicted Wednesday (24) by
Leonard H. Goldenson, chairman and chief
exw'cutive officer of American Broadcasting
Cos.
Goldenson was head of Paramounfs theatre
division with its 1.700 theatres when
that unit became an independent division
into which American Broadcasting was
merged. He thus became president of a
company that had interests in both TV and
theatres, two comf>eting forms of entertainment
distribution,
Goldenson made his motion picture prediction
during a talk before the Hollywood
Radio & Television Society at the Beverly
Wilshire Hotel. At the head table with him
were the heads of all major film studios,
including:
Barry Diller, chairman of the board of
Paramount; Alan J. Hirschfield, president
of Columbia Pictures Industries; Walter
Mirisch, president of Mirisch Corp,; Frank
E. Rosenfelt, president of MGM; Dennis
C. Stanfill, chairman of the board of 20th
Century-Fox; Donn B. Tatum. chairman of
the board of Walt Disney Productions; Sid
Sheinberg, president of MCA. Inc.; Frank
G. Wells, chairman of the board of Warner
Bros.; Elton H. Rule, president of American
Broadcasting Cos., and John Mitchell, president
of Columbia Pictures TV, who is president
of the Hollywood Radio & Television
Society.
TV now is only two or three years behind
the film industry's output at a time
when fewer movies are being made.
The decline in importance of theatrical
films on TV also is indicated by viewer
interest, Goldenson stated. In the year ending
last .August, he said, theatrical movies
on network i V averaged a 28.4 share of
the audience, compared to a 31.4 average
for regular TV series competing against the
films. Movies made for TV, on the average,
got about the same kind of audience share,
he added. And these figures occurred in the
year when "The Poseidon Adventure" and
the two-part presentation of "The Godfather"
went on TV. he pointed out.
Goldenson also predicted that movie companies
will turn in heavier volume to TV
advertising to achieve higher grosses. "When
the goal is to get more people to go out
to a movie, the place for promotion is in
their homes, not in the theatres alone," he
declared, stating that with few exceptions,
such as Walt Disney and Universal, the
industry "consistently has underplayed the
TV medium,"
Goldenson's remarks on films were part
of his overall appraisal of the future of the
entertainment industry with especial emphasis
placed on the importance of technology
improving transmission and reception, including
giant wall-.screens and sets to be
produced in a far wider range of sizes to
make TV a more personalized medium.
Cohen, EMI Set Release
Of 'Macon County' in UK
HOLI\ WOOD Herman C ohcn Productions
and EMI Film Distributors have
finalized an agreement for EMI to release
"Macon County Line" in the United Kingdom.
A showcase multiple opening in London
in October is charted by Cohen and
EMI.
"Macon County Line" stars Alan Vint,
Cheryl Waters, Geoffrey Lewis, Joan Blackman,'
Jesse Vint and Max Bacr. The picture
was produced by Max Baer and directed by
Richard Compton with Roger Camras as
c\ccuti\c producer.
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'
Barrie Will Announce
Brut Slate at Confab
NEW ORLEANS — Producer George
Barrie has been set as a feature speaker at
the National NATO
convention here October
4. at which time
he will announce a
slate of five major
of an event that takes place in a department
store and dramatically changed the
lives of ten people.
"The Abbess of Crewe." second feature
in collaboration with Robert Enders and
Glenda Jackson's Bowden Productions.
"Macho," from the novel by Edmund
Villasenor, which tells the story of a young
Mexican ranch hand's desperate quest for
survival in the U.S.
"Hedda," first picture made under the
Brute-Bowden multipicture contract, currently
is in post-production in London and
Barrie plans a December release in Westwood,
Calif., to qualify for Academy Award
consideration. The picture stars Glenda
Jackson in the "Hedda Gabler" role she
starred in on stage during an international
tour immediately preceding filming of the
picture.
On the distribution front, 20th Century-
Fox will release three recently made Brut
productions, including: "Whiffs," starring
Elliott Gould, Eddie Albert, Harry Guardino,
Godfrey Cambridge and Jennifer
O'Neill, slated to world-premiere October
1 in Salt Lake City; "Hugo the Hippo.
feature-length animated musical featuring
the voices of Jimmy and Marie Osmond,
Burl Ives, Paul Lynde and Robert Morley.
"Hugo" will premiere in Salt Lake City at
Christmastime, and "I Will, I Will ... For
Now," contemporary comedy featuring a
sex clinic as an inducement to save a mar-
Elliott Gould, Diane Keaton, Victoria
riage.
Principal, Paul Sorvino, Robert Alda and
Warren Berlingcr arc starred.
NATO Theatre Ad Book Is
On Sale at Nat'l Confab
NEW ORLEANS—N.-^TOs Theatre
Ad
Book. 80-page clip hook to help theatremen
prepare their own newspaper advertising and
other printed material, bows October 1 at
the National NATO convention here. Publication
of the book, which features a "howto-do"
section in addition to the vast store
of material for use in the preparation of
valuable care and conduct advice.
McWilliams' 80-page book is available
from Harry K. McWilliams Associates and
also will be on sale at the NATO convention
in New Orleans and to NATO members
through the national office of the exhibitor
organization.
NATO Opening Luncheon
To Be Hosted by AIP
BEVERLY HILLS—American International
Pictures will host the opening lunchcon
of the National Ass'n of Theatre Owners
convention at the Marriott Hotel in
New Orleans. October 1. The occasion
marks the 19th consecutive year that AIP
has been host at the opening luncheon.
Samuel Z. Arkoff, chairman of the board
and president of American International,
will address the guests, and a preview of
scenes from forthcoming AIP motion pictures
will be shown.
One thousand delegates will attend the
event, representing most of the motion picture
theatres and drive-ins in the U.S. and
Canada. The convention extends through
October 4.
.American International executives participating,
in addition to Arkoff. will include
David J. Melamed. executive vicepresident
and treasurer; Leon P. Blender,
executive vice-president in charge of sales
and distribution; and Milton 1. Moritz, senior
vice-president, advertising and publicity.
Supporl the Will Rogers Hospital.
Award to Begelman Is
Announced by NATO
NEW ORLEANS—Paul Roth, president
of NATO, announced that the organization's
1975 Entertainment Industry's Man of the
Year Award will be presented to David
Begelman. president of Columbia Pictures
and executive vice-president of Columbia
the 50th anniversary in
Pictures
theatre ads, marks Industries.
theatrical features to show business of Harry K.. McWilliams, its
The presentation will take place during
be made for his Beverly
creator.
th; NATO convention's Mardi Gras Banquet
Hills, Calif.-based President of Harry K. McWilliams
Brut Productions. Associates of New York City. McWilliams
to be held Thursday evening. October
Fairmont 2. at the Hotel.
Barrie listed a Monday
now is known chiefly as a film-merchandis-
(29) start for ing consultant to exhibitors and producers.
"Thieves." Mario He was encouraged and guided in the preparation
of the book by NATO president Paul
George Barrie Ann-Margret, Warren Beafty.
jhomas starrer for
Paramount (based on her Broadway stage Roth and executive director and
Coppola, to Be Honored
vice-president
Joseph Alterman. Advice and sug-
NEW ORLEANS — Ann-Margret, hit), which John Berry will direct at the
star
Army Pictorial Center in New York City. gestions were provided by Eddie Marks, of approximately 20 motion pictures to
John Cassavetes and Charles Grodin costar
advertising director of Stewart & Everett date, has been named for the Female Star
Award the National Ass'n
in the contemporary comedy by Herb Theatres of Charlotte. N.C., and Charles of the Year by
Gardner, with Irwin Corey and Anne Call, assistant vice-president of advertising
and publicity for Century Theatres in nounced here by Paul Roth, NATO presi-
of Theatre Owners (NATO), it was an-
Wedgeworth from the original cast also
starring. Featured players include Gary New York.
dent.
Merrill, Mercedes McCambridge and Hector
Elizondo.
For NATO and for TOA, its predecessor,
McWilliams has handled such assignments
The actress has been critically acclaimed
for her outstanding performance in the Ken
Other pictures slated by Barrie to go as: preparation and printing of industry Russell film version of "Tommy," the
production in the near future are: campaigns for Academy Awards, Movie Robert Stigwood organization production
into
"Vicky," the story of Victoria C. Woodhall,
Months, etc.; preparation and printing of currently in release in the U.S. by Columbia
feminist who helped launch the sexual the Merchandiser, a monthly compilation of Pictures, Roth stated.
revolution in the late 19th century and became
the first woman candidate for the to upcoming films but also to the season
exploitation suggestions pertinent not only
Warren Beatty, whose "Shampoo" already
has become the number one domestic
presidency of the U.S.
and holidays, and preparation and printing
grosser in Columbia Pictures history, has
"Department Store," the dramatic story of Theatre Management, which offered
been named Male Star of the Year by
NATO.
Beatty, who starred in "Shampoo" with
Julie Christie and Goldie Hawn, produced
the film and also co-wrote it with Robert
Towne. The biting romantic comedy already
has brought^in over $50,000,000 in
this country in the first 20 per cent of its
expected playdates. "Shampoo" has just
opened in initial foreign-language markets,
again with record business.
Beatty's only previous adventure as a
producer, "Bonnie and Clyde," has obtained
the highest number of playdates ever
recorded by a Warner Bros. film. The picture
garnered ten Academy Award nominations.
Although he has been highly selective,
starring in only 14 films in 15 years
since his debut in "Splendor in the Grass,"
his importance at the boxoffice has remained
imdiminished.
Francis Ford Coppola has been named
Producer-Director of the Year by NATO.
The Hollywood luminary has functioned
as producer, director and writer in the
course of his career. Most recently he has
been associated with such notable productions
as "The Godfather," "Godfather 1
1'
and "Patton."
The annual awards will be presented
Saturday evening, October 4. during the
President's Banquet at the Fairmount Hotel.
Other celebrities expected to attend the
event, along with Robert Towne who is
being honored as Writer of the Year, arc
film stars Burt Reynolds. Cary Grant and
George Burns.
BOXOFFICE :: .September 29, 1975

ASFE Meets in Telluride;
Decries Print 'Junking'
TELLURIDE, COLO.—The Assn of
Specialized Film Exhibitors, convening in
Telluride following the second Telluride
Film Festival, came out unanimously in
favor of urging distributors to curb the
practice of "junking" playable prints, particularly
those of films that have become
a traditional part of classic repertor\ cinema.
The association is seeking ways and
.Also reappointed was Larry Jackson.
Orson Welles
means Cmcma Complex. Boston, as
of cooperating with distribution to
head of the technical committee, which
keep these films in circulation.
collects and disseminates information regarding
.Attracting a wide representation from
all over the country, the ASFE meeting
maintenance and improvement ol
theatre equipment.
tackled a variety of projects and problems
common to the operation of their theatres Ciroundwork was laid for special screenings
and the booking of film programs.
on both coasts and in the Midwest of
The film procurement committee secured
as-yet-undistributed films. Members agreed
to submit to the film procurement com-
a number of movies, most of them undistributed
to date in this country, to screen
for the membership. Also, an open meeting
was held at which distributors appeared to
answer questions about their policies and
to explore with the membership possible
avenues for expansion of the number of
new, classic, and reissue films available to
specialized exhibitors, part of a continuing
effort by the association to establish a sense
of partnership rather than an "adversary"
relationship between distribution and specialized
exhibition.
Ideas and suggestions arising from these
discussions were referred to the film procurement
committee, of which Ted Pedas,
Circle Theatres, Washington, D.C., was reappointed
chairman for the coming year.
Publication of a quarterly ASFE newsletter
will be coordinated by the information
committee, co-chaired by Melinda Ward
of the Walker Art Center. Minneapolis, and
Mel Novikoff, Surf Theatres, San Francisco.
Continued exchange of printed programs
among the membership was urged by the
committee on the heels of appreciative comment
b\ members regarding this practice,
which was initiated during the past \ear.
Membership chairman Ben Barcnholiz.
Elgin Theatre, New York City, reported
that the group's membership has nearh
doubled since the first general meeting in
Chicago last November and several new
members were admitted at Telluride. Barenholtz
was reappointed chairman.
mittee lists of old films they would like to
see reissued or reacquired by American distributors.
Re-elected for another year in office
were: Bruce Trinz, K-B Adelphi Co., Chicago,
president; Michael Webb, American
Film Institute, Washington, D.C.. secrc
tary. and Al Malmfelt, TLA Cinema, Philadelphia,
treasurer. Ken De Roux of the
San Francisco Museimi of .'\rt was elected
to the newly created position of vice-president.
Other members present at the meeting included
Len Payles, Biograph Theatre Group, Washington,
DC; Penny Yates, Carnegie Hall Cinema, New
York City; Ralph Donnelly, Creative Film Services,
East Meadow, N.Y.; Ruby Rich, Film Center, School
of the Art Institute, Chicago; Carol Adney, Indianapolis
Museum of Art; Dr. Hammond Bennett, lanus
Theatres, Greensboro, N.C.; Nal Chediak, Merry-
Go-Round Cinematheque, Coral Gables, Fla ;
Randy Finley, Movie House, Seattle, Wash.;
the
Deac iRossell, Museum of Fine Art, Boston; Adrienne
Mancia, Museum of Modem Art, New York City;
Tom Luddy, Pacific Film Archive, Berkely, Calif.;
Gary Meyer, United Artists Theatres, San Frc
lephi
Angeles; Rene Fuentes-Chao, SashmiU Cinema, Santa
Cruz, Calif.; Brerda Frank, TLA Cinema. Philadelphia,
and Michael Thomas, San Francisco.
To Release 'Black Bird'
For Christmas Season
NEW YORK—Columbia Pictures has
announced that the comedy film. "The
'
Black Bird starring George Segal, will be
released in time for the Christmas holiday
season. The continuing story of whatevc'
happened to the Maltese Falcon will be
updated and solved by .Segal as Sam Spade
jr-
The Kastar Pictures production was directed
by David Gilcr from his screenplay.
Michael Levee and Louis Lombardo
produced "The Black Bird," with George
Segal as the executive producer.
"The Black Bird" co-stars Stephane
Audran. who recently won the British Film
Academy Award for her performance in
"The Discreet Charm of the Bourgeoisie."
along with Lionel Stander, Lee Patrick and
Elisha Cook jr.
The music was arranged by Jerry Fielding.
Disney Wildlife Feature
Slated for Fall Release
HOI I 'tWOOD
Ihc Mcst of W.ilt Disnc\\
rue-Lite .XdNcnliires." a compilation
I
of films dating back to l'>47 in a series
of movies produced on wildlife, will be
presented by Walt Disney Productions and
released by Buena Vista this fall in selected
areas.
The film is a new. full-length feature
distilled from the contributions of sonic
40 science-photographers who filmed wildlife
in its natural habitat, roaming North
and South America, Canada, Africa and
the .Arctic.
"The Best of Walt Disney's True-Life
Adventures" was directed and co-produced
by James Algar, with Winston Hibler serving
as narrator.
THE GIANT SPIDER INVASION
STARTS OCT 1"7!!
NEW ENGLAND -NEW YORK

Richard Smith Predicts 37% Increase
In GCC Earnings for Fiscal 1975
NEW YORK— Richard A. Smith, president
of General Cinema Corp.. told members
of the New York Society of Securit>
Analysts that he expected per-share earnings
for the year ending October 3 1 to be
approximately $2.65. up some 37 per cent
over the record $1.93 a share earned a year
ago. He added that revenues should reach
a record of about $360 million, with the
company's theatre division and its beverage
division contributing equally.
Smith pegged final-quarter per-share
earnings at approximately 58 cents, or 35
per cent more than in the final quarter a
year ago. Corroborating the figures, he
said he "believed the company's growth and
earnings power was recession-resistant and
inflation-immune."
Explained Smith, "We cannot reasonably
expect fiscal 1976 to match 1975's projected
37 per cent increase in earnings but
we do expect another record year. It is
our objective to have earnings increase at
an average annual rate of 15 to 20 per cent
and we fully expect to achieve this in the
years ahead."
Smith pointed out that the company had
enjoyed a 23.4 per cent compounded earnings
growth rate over the past ten years
and a 20 per cent return on equity over
the same period.
"Attendance in our theatres is strong,"
he continued. "Through nine months of this
fiscal year, we are ahead 12 per cent overail
and 5 per cent on a theatre-for-theatrc
comparative basis. Against this background
of increasing attendance, which we expect
to continue at a rate of at least 3 per cent
over the next few years, and with the tiln^
production side of the industry doing so
well, we will continue to expand our theatre
circuit at the rate of about 70 to 80
theatres per year. For the current year, we
will have added a total of 74 new units,
bringing the total number of theatres t(-
587, and expect a similar number in 1976.'
Record sales and earnings for GCCbeverage
division this year were predicted
by Smith, who said the company was projecting
a 6 per cent increase in unit sales
for next year.
Smith also told the analysts that the
company is expected to enter the field of
film financing for the benefit of established
independent film suppliers and independent
film distributors. He said he saw this approach
as a way to prevent further escalation
of film costs, while placing the company
in a position also to alleviate any
future shortage of product.
"We will pay about $75 million in film
rentals this year and a large part is committed
before the pictures open in our
theatres, in line with current industry
practices," Smith pointed out. "By committing
to these contracts a few months
earlier, they can become bankable collateral
to help finance high-quality, independent
film producers without any significant
changes in our exposure or any major use
of our capital. We are now working on a
number of such arrangements."
Smith also disclosed that J. Atwood Ives,
vice-president, would succeed Edward E.
Lane as GCC's chief financial officer upon
Lane's retirement next year.
Special Presentations by WOMPI Int1

^TTd reach

nTQTion OT TuTure proauci to ine mernrs
of the world's film community is especially
r. Last year, Warner Bros, had the
jr OT uny Luinpony in the history of the motion
rure business. The films scheduled for release and
production over the next year are a sign of even
more exciting times at Warners. The men and women
whose accomplishments are reflected in Warner's
)osition of leadership, have prepared a diversified
program of film entertainment which proudly speaks
for itself.
We plan to bring this product to you with aggressive
and inventive marketing techniques and pledge
a continued effort toward the finest in entertainment
befitting the name Warner Bros.
^
Frank Wells
Chairman of the Board

AL PACING
JOHN CAZALE
JAMES BRODERICK
CHARLES DURNING
mm^^
jm '
MARTIN BREGMAN
ROBERT GREENHUT
n the afternoon of Au
while New York City sweltered i
- "
-d-breaking he
robbery was unfoldini
Manhattan Bank in Bn
DAY AFTERNOON is the story (
robbery and the unusual details that
turned it into a nation-wide sensation
Written by Frank Pierson ("Cool
Luke"), DOG DAY AFTERNOON a
teams A! Pacino with "Seroico" direc
action drama was shot entirely on
location against the gritty street realism
of New York.
DOG DAY AFTERNOON is set for
release beginning in October.
WT^'^^

'
F^^ut f^tUiU PRESENTS
SIDNEY POITIER
BILL COSBY
LET'S DO IT AGAIN
Starring
CALVIN LOCKHART
JOHN AMOS
Co-starring
JULIUS HARRIS • DEMISE NICHOLAS
LEE CHAMBERLIN • MEL STEWART
JIMMIE WALKER
as Bootney Farnsworth -
ndOSSIE DAVIS
jnplay by
Story by
RICHARD WESLEY '
TIMOTHY MARCH
Produced by
MELVILLE TUCKER
Directed by
SIDNEY POITIER
Music by
CURTIS MAYFIELD
the wake of the unqualified success
ri
of last year's comedy hit "Uptown
Saturday Night!' it was inevitable that
Hollywood give enthusiastic movie
audiences more of the same. Nov
*^idney Poitier, as actor/director,
returns with the hilarious follow-up,
LET'S DO IT AGAIN.
Bill Cosby and Calvin Lockhart reioin
fr to topline the cast whic
teatures TV favorite Jimmie "J.J."
Walker, the "Dy-no-mite" star of "Goc
limes;' and Denise Nicholas of the lon^
running "Room 222:' Curtis "Superfly"
Mayf ield wrote the music.
> IT AGAIN will be released in
w

A GOODTIMES ENTERPRISES PRODUCTION
KEN RUSSELLS
LISZTOMANIA
ROGER SARA PAUL
DALTREY KESTELMAN * NICHOLAS
RINGO STARR • RICKWAKEAAAN
RICK WAKEAAAN
SANDY LIEBERSON
DAVID PUTTNAM
IbZTO,

il
'I*
$1?
i.
^/4

SPARKLE

Hi^:
'
THE RELEASE PLAN
PHASE ONE: Speci
sentations at ChristrTiua it/.
rolling across the United States and
Canada.
LEY
PHASE TWO: A i
theater break on February 11, 1976,
timed to coinci
Award nominations; supported by a
multi-million dollar advertising campaign
that will include the heaviest
network tv and radio'
starring
'mNaNEAI

I
'^
4
ndT4AR{§A 'BEI^NSON^

A MIKE NICHOLS FILM
BOGART SLEPT HERE
NEIL SIMON
HOWARD W. KOCH. JR.
DEDE ALLEN
ROBERT SURTEES
i Struggling, little-known New Y
actor hits the Hollywood big time
in a brand new comedy-dranna written
especially for the screen by Neil
Simon.
BOGART SLEPT HERE marks the first
teaming in a film of Simon and
director Mike Nichols, the pair
responsible for such Broadway
stage hits as "The Odd Couple" and
"Barefoot in the Park!'
BOGART SLEPT HERE will begin filr
ing this fall on location in New York
and Hollywood.
i^
W

BOBBIE GENTRY S
ODE TO BILLY JOE
ROGER CAMRAS
MARKSUSSMAN
HERMAN RAUCHER
fsODETO
he awe

CLINT EASTWOOD
OUTLAW-JOSEY WALES
PHIL KAUFMAN
FORREST CARTER
I, America's number
one screen hero, is back in the
saddle where he began in OUTLAW-
JOSEY WALES, a post Civil War adventure
drama scheduled for national
release as part of the Bicentennir'
Celebration.
Josey Wales, hardened by his service
in the Confederate Army turns to a
life of relentless vengeance when his
family and home are destroyed in tl
Kansas-Missouri border wars. "'''
latest Eastwood blockbuster is b(
on Forrest Carter's novel, "The Rebel
Outlaw— Josey Wales!' and shootin(
began in late September (early
October).

-£=
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'
'
BURT REYNOLDS
THE STUNTMAN
LAAAONT JOHNSON
urt Reynolds brings his sinqul
)rand of charm and exciter
I HE STUNTMAN, a thrill-packed come(
adventure that follows thr
exploits of Sonny Hooper, _ ._
wildman who quits his part tir
as a draftsman for the rough or
tumble life of a movie stuntr
Lamont Johnson directs this far*
ing story of action and romano
present-day Hollywood. Shooting
scheduled to begin early in 1976.
\V

'
Fi^ f^'iti^U PRESENTS
A BARWOOD/JON PETERS PRODUCTION
BARBRA STREISAND
KRIS KRISTOFFERSON
in
A STAR IS BORN
FRANK PIERSON
sensitive, classic Ic
ring BARBRA STREIS/,,,.
ing, set in the contemporary highpressured
world of rock nnusic. She
^-"s in love with one of the most
.vj.nous rock personalities but ^'---
love is tragically eroded as his o
begins to slide.
The producers plan a series of actu
live concerts which will be filr" -
integrated into the movie. Frank
Pierson, award-winning writer-filmmaker,
directs this unique musical
love story about the private side of the
hard life style of rock.
ASTAR IS BORN will begin filming this
winter.
Ife
W

IN PRE-PRODUCTION

QWarner Bros.,
A Warner Connmunications Company

I
Mayer\
j
drama
j
been
'
"
'Hearts of the West'
SF Festival Opener
SAN FRANCISCO Mclro-Cjol>.iw>n-
"Hearts of the West." a comcd\
set in Hollywood of the 1930s, has
selected as the opening-night presentation
for the 19th annual San Francisco
International Film Festival Wcdncsda\.
October 15.
Two-time Oscar nominee Jeff Bridge.
stars as a young, would-be writer who goe>
through a series of misadventures that land
him in the film capital, where he works ;is
a stuntman in westerns.
The comedy also stars Andy Griffith.
Donald Pleascnce. BIythe Danner and Alan
Arkin and was directed by Howard Zieft
and produced by Tony Bill. Bob Thompson
wrote the original screenplay.
Actor Michael Caine will be honored
with a retrospective of his works at the
festival, with .Mlied Artists supplying scenes
from its Christmas release. "The Man Who
Would Be King." Other Caine starrcrs to
be shown in part include his two Oscarnomination
performances, "Alfie" and
"Sleuth." as well as "The Ipcress File," "Get
Carter," "The Wrong Box." "Funeral in
Berlin." his current United Artists release
"The Wilby Conspiracy" and the upcoming
"The Romantic Englishwoman." in
which he teams with Glenda Jackson.
Caine, currently filming "Harry and
Walter Go to New York." will attend the
tribute at the Palace of Fine Arts to participate
in an audience discussion and press
conference.
The Caine tribute will be set for a weekend
during the festival's October 15-26 rim
to accommodate his "Harry and Walter
schedule.
Bergmans to Write Lyrics
For Trom Noon Till Three'
HOLLYWOOD— Multiple prize-winning
lyricists Marilyn and Alan Bergman, whose
honors include the Academy. Grammy.
Golden Globe and Emmy Awards, will write
the lyrics to the music composed by Elmer
Bernstein for "From Noon Till Three,"
which stars Charles Bronson and Jill Ireland.
Bernstein also possesses Academy
Oscars and other industry awards.
The title song for the film will be "Hello
and Goodbye." The picture is being produced
by M. J. Frankovich and William
Self and Frank D. Gilroy is directing from
his own screenplay.
Film Showed Wrong Games
DURBAN. .SOUTH AFRICA—A judge
here was told by a Durban businessman
that a movie he rented which supposedly
showed scenes from the 1972 Olympic
Games turned out to be a sex comedy entitled
"The Games Lovers Play." The distributor
of the film was found guilty of
four counts of publishing "unapproved"
films and was fined $215 by the court.
Denver-Bosed Key Int'l Films Plans
Expansion to 14 Releases Yearly
B\ JACK ROSt
DENVER- Michael J. Finn, viee-presi
dent and executive in charge of world-
-^ ^^^^ ^^
'
J[ ^^^^^hP
>.Mde distribution for
newly formed Key International
Film Distributors,
has set up
offices here and is
buss lining up product.
Key International
plans to make two
films a sear in Cololado
and intends to
distribute at least a
»t- u I .-• do/cn films from oth-
Michael J. Finn
,
er producers.
The company has subdistributors in all
exchange centers in the U.S. and Canada
and is represented worldss ide.
'Pursuit' Is Initial Subject
The initial film, 'Pursuit, ' an outdooraction
western adventure story, is now
appearing in test runs. In Rapid City, S.D..
the film ran second only to "Benji" and
outgrossed three other major features playing
at the time.
President and chairman of the board for
Key International is J. Richard Carter.
Denver businessman; Finn, as stated, is
vice-president, and Ronald C. Butz. Denver
attorney, is secretary-treasurer. Pat McGee,
longtime Denver theatreman and film distributor,
is consultant for domestic affairs
and will distribute Key International films
in the 1.'? Western states.
The second film charted for Key International
production is "When Prosperity
Comes," with the book and screenplay
written by Darrel Presnell, who also will
produce the picture. The budget has been
set at $1.2 million. Shooting will start in
December, with release being set for April
1476. Colorado locales will be used for the
outdoor shots, with the indoor scenes to he
filmed at the Warner Bros, and the San-
Goldwyn studios in Hollyssood.
Presnell also will be in charge of the
West Coast office in Hollywood, heading
the West Coast division, and will handle all
advertising, publicity, public relations and
exploitations.
Key has "Run, Nigger, Run" in release
and already the company has recovered
ten times the negative cost.
Others on the Schedule
Films scheduled for release include
"Buried .Alive." for December, while in
January "Hell on Sunday" and "Psycho
Rapist" will be in release. Spring will bring
'Blue Grass Phenomenon" and a theatrical
documentary. "That's the Spirit," a bicentennial
recap of the past 200 years. Key
International also has acquired two major
books to be made into films, with an announcement
to be made later on these
projects.
Finn started his career in theatre and
films as an usher in the Warner theatres in
New York City, Ihcn was a spieler al Loews'
Criterion. He went to Ihc Brandt as assistant
manager, then into the armed services durmg
World War II as a member of the
101st Airborne t paratrooper I Division.
Returning to the film business, Finn was
a cameraman for Fox Movietone News and
also was with Worldwide Nes^s. In "56 he
joined Allan Freed Productions, producing
rock n' roll movies at the Gold Medal
Studios, Bronx, N.Y. He then worked with
Jerry Lewis at Paramount and was with
Paramount in New York and Florida. On
the West Coast he worked for Allied Artists
and 20th Century-Fox as well as independents.
It was while working with producer Russ
Meyer that Finn learned more of the art
of putting the dollars you have to worl
with into full production value on the
screen, he says. He credits his time with
Meyer as giving him the experience that
enabled him to become a producer-director.
As a result of his success in pnxlucing
and directing "Run, Nigger, Run," also
titled "Black Connection," which was financed
in Denver, Finn was given a threepicture
contract if he would organize his
own distributing company. This resulted in
the hirlh of Kcv International Films
Deal Is Concluded by UA
For Final 'Panther' Film
\l W >()KK I nucd Artists h.is concluded
a Ue.il svith producer-direcli>r Blake
Edwards for the production of "Inspector
Clouseau Strikes Again. " the working title
for what has been described as the "final"
sequel to
"The Return of the Pink Panther.
Sir lew Grade and ITC. who presented
"The Return of the Pink Panther," will have
a financial participation in the project,
scheduled to go before the cameras in mid-
February 1976.
Peter Sellers once again will portray Inspector
Clouseau. the only role the noted
British star ever has repeated. Including
The Return of the Pink Panther." this will
he his fourth outing as the sereen"s favorite
cop. He previously played Clouseau in "The
Pink Panther" and ".V Shot in the Dark.
ill filmed by Edwards for United .\rtists.
l-dvsards currently is svriting the new
comeds with his regular collaborator Frank
Waldman.
Star John Wayne Is Guest
On Howard Cosell's Show
"»
NEW ORK John W.isne made a guest
appearance on the new .\BC-TV show.
"•.Saturday Night I ive With Howard Coscll"
Saturday (27). The superstar spoke about
his life, his career and present health as
well as his future plans. Wayne won a
bout with lung cancer and recently was
hospitalized again for ohscrsation.
Wayne eo-stars with Katharine Hepburn
in the I'mversal release, "Rooster Cogburn.'
BOXOFFICE :: September 29. 1975 SI

Kansas City Variety Tent 8 Presents
Sunshine Coach to Nursery School
kept the driver in
a crouched position.
A recent expansion of the CCNS now
shows a total enrollment of 108 children
with more on the waiting list. The school
operates three buses, one of which is the
Sunshine Coach, with the vehicles making
round trips of appro.\imately 250 miles
twice daily to bring the children to the
school. Variety Clubs International has
pledged to furnish Tent 8 with a second
coach when needed by the school. Chief
Barker Richard Orear estimates the coach
will be delivered sometime in early spring
1976.
Present for the Sunshine Coach key presentation were, left to right: John
Quinn of Varietj; Norman Nielsen, head of the Tent 8 activities committee; Ben
Shlyen, editor-in-chief and publisher of BOXOFFICE; Mrs. Sue Mullins, president
of Women of Variety Tent 8; Mrs. John Benson, chairwoman, board of directors,
Crippled Children's Nursery School; Richard H. Orear, Tent 8 chief barker; Ms.
Dorothy Morris, director of the Crippled Children's Nursery School (accepting
the keys), and Douglas J. Lightner, a member of the board of directors of the
school. In the foreground is young Jimmy, who is awaiting the removal of a complete
body cast following surgery for repair of his hips—but who moves about
on the pouch with great dexterity.
KANSAS CITY—It was a happy day
for the children attending the Crippled
Children's Nursery School in Kansas City,
when members of Variety Club Tent 8 presented
the school with a Sunshine Coach.
The idea of a Sunshine Coach began 15
years ago, when Leslie McDonnell, chief
barker of the Variety Club of Great Britain,
was visiting Queen Mary's Hospital in Carshalion,
Surrey. On that visit he saw an
eight-year-old bedridden girl with an incurable
illness who never had been outside
the hospital. McDonnell thought it would
be a wonderful thing if an especially designed
coach could be furnished to the hospital
which would carry the handicapped
children, even when confined to a wheelchair
or a hospital bed, into the sunshine.
The idea to give children 'a day in the sunshine"
was born and nurtured by the Variety
Club of Great Britain Tent 36.
Throughout the past 12 years, over 1,-
500 Sunshine Coaches have been given to
children's hospitals operating in 41 coun-
C. Rhoden, chairman of the board of Commonwealth
Theatres; Glen Dickinson jr.,
sponsor of the Glenwood Manor Tennis
Tournament, and the Women of Variety
Tent 8.
The Sunshine Coach seats 16 persons
and is fully equipped with all the safety
devices to comply with safety laws. It has
an e.xtra high roof in order to accommodate
the bus driver who has to carry the children
on and off the bus, put them in their
seats and fasten their safety and shoulder
belts—iwhich was sometimes difficult to do
in thL> old bus. which had a low ceiling that
NAB's Chas. Kingsolving
To Speak at NATO Confab
NEW ORLE.ANS—Charles Kingsolving
nf the Newspaper Advertising Bureau is
scheduled to make an hour-long presentation
Thursday morning, October 2, at the
National NATO convention here as another
important step in the effort toward accelerating
the continuing improvement of
communications between the motion picture
and newspaper industries.
James F. Urbanski, president of the International
Newspaper Advertising Executives,
commented as follows on Kingsolving's
scheduled appearance at the NATO
conclave: "I am confident that Kingsolving's
presentation will provide some excellent
ideas on creative and scheduling approaches
designed to utilize newspapers
most effectively. You'll find that NAB also
is eager to work with the movie business
in testing the advertising to ensure the best
possible results."
He continued, "During the last several
years, we have really worked at developing
this much needed dialog between the two
industries and, although we have made substantial
progress in this direction in a relatively
short period of time, our work is far
from complete. INAE has every intention
of doing all in its power to continue this
effort that is working and we will continue
to work to our mutual advantage. We feel
that the INAE committee working with
top representatives of the movie industry
at the national level is a start. We want to
improve and enlarge on the work at the
grass-roots level with NATO's regional
representatives through our state vice-presidents."
Urbanski thanked Don Baker, chairman
of the N.ATO advertising committee, for
the opportunity to express the newspaper
industry's appreciation for "all your efforts
and that of your associates in the development
of a more harmonious working environment
You can be assured that we
in the newspaper industry are well pleased
tries. These coaches transport underprivileged
and handicapped children and provide
a service in which all barkers can lake
a great deal of pride.
Kansas City Tent 8 was proud to present
a .Sunshine Coach to the Crippled
Children's Nursery School, which is a division
of the Children's Mercy Hospital in
Kansas City, Mo.
The funds to purchase the coach were
raised primarily from Ben Shlyen, editorin-chief
and publisher of Boxoffice; Elmer
Ms. Dorothy Morris with patients.
with the progress and most anxious to see
this atmosphere continue to develop. We'll
do everything in our p

HERE'S OUR ANSWER TO AUTUMNS BOX OFFICE BLUES!
A FILMED PSYCHIC EXPERIENCE in
reincarnation and procamaiion
DEATH IS NOT THE END
GTOPfifSHITS
MUD • THE RUBERES • THE GUTTER BAttD
Representation
ATLANTA/JACKSONVILLE
Chappell Releasing
404/432 3361
BOSTON/NEW ENGLAND
Libert Films (N.Y.)
212/758 1860
CHARLOTTE
Premier Pictures
704/3333173
PRODUCED BY ElflOY SCHWARTZ
'
CINEMATOGRAPHY BY ALAN STENSVOLD • MUSIC BY MORT GARSIN
encounters: UNKNOWN
OH,
WE HUMIUAJIONS
\ OF A COP IN ORAG i
^
k
»* Time aVC/ioc
"
CaVIPIEIP
STARRING KAYE STEVENS. ROB
PERAULT, ROBERTS BLOSSOM
and GAY PERKINS
PG
PLUS Four "Conversation Piece" Fecturettes: THE SHARK HUNTERS,
THE SERPENT'S GIFT,
PSYCHIC SURGEONS and KITEMAN.
EXHIBITOR NOTE Our Films Are Made With A Specific
Audience In Mind. Our Campaigns Reacii Tfiat Audience!
Wm. Lange & Assoc.
312/332 1734
CINCINNATI
C. J. RuH Film
513/651-3025
CLEVELAND/PITTSBURGH
Selected Pictures
216/461 9770
DALLAS/NEW ORLEANS
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214/745 1037
DETROIT
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INDIANAPOLIS
W. D. Releasing
317/634 2753
T.A.B. Films
901/274-6471
MINNEAPOLIS
Wm. Lange & Assoc.
612/827 5371
NEW YORK/PHILADELPHIA
Libert Films (NY.)
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Louis)
WASHINGTON D.C .
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Lawrence Friedricks Ent.
212/758 5033
LIBERT FILMS INTERNATIONAL
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813 82? 8928
BOXOFTICE ;: September 29, 1975

Minnelli Duo Heads
AIP's Xarmela' Cast
HOLLYWOOD—Academ\ Award winners
Liza Minnelli. Ingrid Bergman and
Vincente Minnelli will be involved in
American International's newest production.
Carmela."
Samuel Z. Arkoff. AlPs board chairmm;
and president, said the film will star Mv
Minnelli and Ms. Bergman imder the direction
of Vincente Minnelli. Arkoff alsii
announced that negotiations are now under
way for still another Academ> .'Kward winner
in a featured role.
With a $5 million budget for a 14-wcek
shooting schedule, "Carmela" will be the
highest-budgeted picture ever made by AIP.
"Too often some companies seem to get
caught in the trap of spending production
money needlessly for its own sake. We've
never gotten caught in that trap," explained
Arkoff. "The budget allotted for 'Carmela'
reflects our intention to make this one of
the finest and most entertaining pictures
our company has ever been associated with."
Jack Skirball and Edward Grainger will
co-produce the screenplay by John Gay.
Principal photography has been scheduled
for Rome and Venice. Arkoff and Giulio
Sbarigia will be executive producers.
AIP officials believe "Carmela" will be
the first time an Academy Award-winning
father (Minnelli) has ever directed his
Academy Award-winning daughter (Liza
Minnelli) in a film.
The story of a young country girl who
becomes a chambermaid at a once-elegant
hotel in Rome and meets an aging contessa,
whose glamorous life she soon imitates to
advantage, "Carmela" will feature two
original songs by John Kander and Fred
Ebb.
its design students in a contest to create
23rd century fashions inspired by the upcoming
Saul David production of "Logan's
Run," starring Michael York. Jenny Agutter.
Richard Jordan and Peter Ustinov.
Judging the sketches submitted by U.S.
schools of design was Bill Thomas, Academy
Award-winning designer who has created
tne futuristic styles to be seen in the
film.
Producer Saul David, who invited the
budding young designers to express their
ideas about the dress of the future, said:
"The results were both intriguing and gratifying.
The future of styles rests with the
youth of today and if this design contest
is any criterion it is in very good hands."
Among the Pratt Institute students who
submitted fashion sketches inspired by
"Logan's Run" were Roberta Boyack, Sigic
Chapman, Ida Ruth Cressey, Linda Harvey,
.Shaheen Sadeghi, Michelc Silver, Rachel
Smolar and Rafael Vega.
Liza Minnelli and Vincente Minnelli
Agreement Set for Merger
Of MCA and G. P. Putnam
UNIVERSAL CITY— It was jointly announced
by Sid Sheinberg, president and
chief operating officer of MCA, Inc., a
diversified entertainment and leisure-time
company, and Walter J. Minton, president
of G. P. Putnam's Sons, a leading publisher
of hardcover and paperback books, that an
agreement in principle has been reached
whereby MCA will acquire all of the outstanding
shares of Putnam common stock
in exchange for shares of MCA common
stock at the ratio of one MCA share for
each four shares of Putnam.
Consummation of the acquisition is contingent
upon execution of definitive agreements
and approval by the boards of directors
of the two companies and by the
shareholders of Putnam.
This agreement represents the fulfillment
of previously stated plans of both companies.
"We believe that Putnam's fine
Pratt Institute Students
reputation and long record of success, under
Do 'Logan's Run' Designs
NEW YORK—A cash award of $500
the guidance
competitive
lishing world
of
and
parallels
Walter
creative
that
Minton, in
New York
of MCA
the
pub-
in its
entertainment divisions, and that each can
has been sent to Pratt Institute, Brooklyn,
N.Y., for the outstanding contributions of
contribute significantly to the future growth
and success of the other," Sheinberi; stated.
Crown to Award Vacation
Via Drawing at Conclave
HOLLYWOOD—NATO exhibitors ;illeiiding
the annual convention in New Orleans
Tuesday (.'^O) will be given a chance
to visit the "scene of the crime." A special
"Las Vegas Lady" lucky drawing at Crown
International's kickoff cocktail reception
could send a pair of lucky winners to Las
Vegas for a seven-day vacation at Circus
( ircus Hold/ Casino on famed las Vegas
strip.
I ilnied completely on location at the
fabulous hotel, "Las Vegas Lady" stars Stella
Stevens and Stuart Whitman with special
guest stars Jesse White and Tony Bill.
Prior to the drawing the exhibitors will
view special footage of "Las Vegas Lady,"
which Crown International is releasing to
selected theatres in November.
Independence' Bows
October 4 in Philly
PHIl^ADELPHIA— -Independence" will
come to Philadelphia Saturday, October 4.
when the Friends of Independence Nationul
Historical Park sponsor the benefit premiers
of the film at the park's visitor center.
The film is a 28-minute summary of the
events that took place in the Independence
Park area from 1790 to 1800 when Philadelphia
was the nation's capital. It will be
shown to park visitors as an introduction to
the historic area in the twin theatres of
the visitor center on 3rd and Chestnut
streets.
The Friends of Independence National
Historical Park are sponsoring a champagne
reception and subscription dinner to honor
the stars, premiere the film and officially
open the visitor center.
John Houston, director of the film, will
accompany Benjamin Franklin (Eli Wallach),
Abigail Adams (Anne Jackson),
Thomas Jefferson (Ken Howard), George
Washington (Patrick O'Neal), John Adams
(Pat Hingle), Benjamin Rush (Bill Atherton),
Sam Adams (John Randolph), Col.
Bland (Tom Spratley), Thomson (Pat
Casey), John Hancock (Paul Sparer), Richard
Henry Lee (Donald Symington), Benjamin
Harrison (Donald C. Moore), Alexander
Hamilton (Scott Mulhern) and Thomas
Paine (James Tolkan).
Of special interest will be the Philadelphians
who had a part in the film.
Other prominent guests who have been invited
include the director of the National
Park Service, Gary Everhardt, and the nine
regional directors from across the U.S.
The Second Marine Air Wing Band from
Cherry Point, N.C., will be playing to
welcome guests as they arrive at the champagne
reception. The band will herald a
film-cutting ceremony to open the twin
theatres.
Following introduction of stars and special
guests, the band will then lead the
guests into the theatres for the premiere
of the film. Each reception guest will
receive a souvenir of the event.
'Movie Rush' Now Filming
In Rome for Warners
ROME—"Movie Rush. " an Italian comed\
about the making of a porno movie
which stars Benjamin Lev. Massimo Boldi,
l.oredano Bette and Marilda Dona has
started shooting in Rome with Ottavia Fabhri
directing.
"Movie Rush," produced by Franco
Cristaldi from an original scrcenphu b\
director Fabbri tells the story of a young
Roman movie-maker who sets out to make
his first movie, a soft core effort finalK
aided and abetted by most of his willing
neighbors.
"Movie Rush," a PIC/Vides Cinema
lografica production for release world wide
by Warner Bros., locations in and around
Rome to supplement footage lensed at the
Vides Studios.
BOXOFHCE :: September 29, 197.S

LOOKING FOR
A GOOD "WORD OF MOUTH" PICTURE?
LISTEN TO THE AUDIENCE AFTER VIEWING .
.
jjti-^s^^^/y:/-^
.a boy, a lion and a tiger-afone against a hostilB
STEVIE, SAMSON and
DELILAH
Representation
ATLANTA/JACKSONVILLE
Chappell Releasing
404/432 3361
BOSTON/NEW ENGLAND
Libert Films (NY.)
212/758 1860
Premier Pictures
704/333 3173
STARKING-STfVlN HAWKIS.JR.. SAMSON (the lionl. and
DILILAH (the tiger)
ALSO STARRING STIVI HAWKli with specio/ guest liar. CHUCK MALI
featuring WILLIAM WISDOM a» Ihe Narrator
Produced and Directed l>y iJlVl HAWKIS Photography by JACK McGOWAN
*35 Theatre Baltimore/Washington Break Starts Oct. 8th
EXHIBITOR NOTE ne serpents Gift Is
Companion Featurette and "Conversation Piece"!
Available As A
Wm. Lange & Assoc.
312/332 1734
CINCINNATI
C.J. Ruff Film
513/651 3025
CLEVELAND/PITTSBURGH
Selected Pictures
216/461 9770
DALLAS/NEW ORLEANS
SOUTHWEST & WEST
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T.A.B. Films
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MINNEAPOLIS
Wm. Lange & Assoc.
612/827 5371
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Libert Films (St.
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Louis)
LIBERT FILMS INTERNATIONAL
PO BOX 7401
ST. PETERSBURG, FLORIDA 33/34
813/822 8928
WASHINGTON DC .
Atlantic Pictures
301/652 6061
BOXOFTICE :: September 29. \9-i>

George Edwards Is
Sargent Sues Amtrack
Named
For Scullling Tour
CHICAGO— Bill Sargent, president ot
Theatre Television Corp. and producer of
the TheatroVision production "Give 'Em
Hell, Harry!", has filed suit against Amtrak
for its alleged scuttling of a whistle-stop
train promotion tour to ballyhoo the film\
world premiere at Mid-America Cinema
Corp.'s Independence Cinema in Independence,
Mo. Amtrak, government railroad
agency, at the 11th hour demanded a
certified check from TheatroVision for
$60,000 to pay what it termed "additional
crowd insurance."
Confronting Amtrak regional coordinator
Frank Rizzuto, Sargent said he delivered
a check to Amtrak Wednesday (10) for
$103,900, finalizing more than two months
of negotiations for the whistle-stop promotion
which had gained nationwide publicity.
Scores of dignitaries, including actor James
Whitmore, who portrays President Harry S
Truman in the film, were to be aboard the
train which was to make a number of stops
en route from Chicago to Kansas City to
hypo the production.
Sargent pointed out that he had incurred
some $43,000 in expenses directly connected
with the planned promotion and conceded
that "it won't be the same without the
train." The junket used air transportation,
with Sargent, Whitmore and others arriving
at Kansas City's Municipal Airport much
earlier than planned on the day of the premiere,
Thursday (18).
According to reports, Amtrak reversed
its decision concerning the additional fund,
for insurance following a meeting with
TheatroVision officials Wednesday (17).
however, that action came too late foi
reinstatement of the whistle-slop train promotion.
The Hon. William J. Randall (D-Mo, ).
chairman of the subcommittee on government
activities and transportation, announced
that he would initiate a congressional
inquiry into the situation to see if the
Amtrak stance had "political overtones," as
was suggested in some quarters.
'Passenger' Reports Lofty
Grosses in European Run
CULVER CITY — Michelangelo Antonioni's
"The Passenger" has now passed
the quarter-million-dollar mark in its Paris
first-run situations, it was announced Thursday
(18) by Frank E. Rosenfelt, president
and chief executive officer of Metro-GoUIwyn-Mayer.
In 12 weeks, he said, the suspense dranui.
starring Jack Nicholson and Maria Schneider,
took in $247, ."^OO and it is continuing
its run in three theatres.
rhe Carlo Ponti production also has
opened to outstanding business in Scandinavia.
The first-day gross of $2,418 was a
house record for the Grand Theatre, Copen
hagen, and in Sweden the picture grossed
a hefty $33,282 during its first two weeks
at the 439-seat Sture Theatre.
Dimension's Consultant
HOLLYWOOD—The latest step in the
major expansion of Lawrence H. Woolners
Dimension Pictures is the appointment of
George Edwards as consultant for creative
development and production coordinator for
the company's stepped-up film lineup, which
now has been boosted to a minimum ot
31 releases in the 1975-76 season.
This will be the biggest output in Dimensions
history and may even be increased
to 35, a record in independent production-distribution.
Edwards has been a producer at American
International Pictures and also produced
several top ABC-TV "Movies of the
Week." In his new post at Dimension he
is in charge of new projects starting with
the purchase of stories, supervision of
scripting and follow-through to completion
of production.
To handle marketing of the augmented
Dimension lineup, Woolner recently added
W. F. "Kip" Hacker as general sales manager.
The company has its own film exchanges
in several key cities, while subdistributors
handle the product in other
territories.
Levine Signs Nat Fellman
In Consultant Capacity
NEW YORK—Joseph E. Levine. chairman
of the hoard of Joseph E. Levine
Joseph E. Levine Nat D. Fellman
Presents, announced he has signed veteran
exhibitor-showman Nat D. Fellman as his
producer representative and exhibitor consultant.
Fellman, formerly president of National
General Theatres following a long tenure
as vice-president and general manager of
Stanley Warner Theatres, serves with his
own firm. Exhibitor Relations Co., as consultant
to exhibitor clients operating more
than 1,000 theatres. He also acts as consultant
for National Screen Service.
In a statement Levine said, "Nat Fellman
is one of the shining lights of the motion
picture industry. I am proud to have this
highly knowledgeable exhibitor-showman on
my team. I always have been impressed with
his experience and keen judgment and I
anticipate a mutually rewarding association."
Fellman, chairman ol the president's advisory
committee of the National Ass'n of
theatre Owners and vice-president of Variety
Clubs International, maintains headquarters
at 9200 Sunset Blvd., Los Angeles
Begelman to
Chair
Mountbatten Fete
NEW YORK—David Begelman, president
of Columbia Pictures and executive
vice-president of Columbia
Pictures Industries,
has agreed to
serve as chairman of
the entertainment industry
committee for
the Variety Clubs International
dinner
honoring Admiral of
the Fleet the Earl
^^^^
Mountbatten of Bur- ^^^^^y^
ma, K.G.. it was announced
by Monty
Hall, president of the
David Begelman
global show business
organization.
The dinner honoring Lord Mountbatten
for his work in behalf of underprivileged
and handicapped children will be held at
the Grand Ballroom of the Waldorf-Astoria
in New York City Tuesday evening, October
14. Lord Mountbatten has served as
the international chairman of the Variety
Clubs International life patron committee
since its inception and is the president of
the International Council of United World
Colleges which supports disadvantaged
youngsters with scholarships in colleges affiliated
with this movement in various parts
of the world.
Agreeing to serve as honorary chairmen
for the dinner thus far are Vice-President
Nelson A. Rockefeller, the Hon. Walter
Annenberg, Mr. and Mrs. Henry Ford and
the Hon. and Mrs. W. Averell Harriman.
Agreeing to serve as general chairmen, thus
far, are Cary Grant, Mr. and Mrs. Douglas
Fairbanks, the Hon. Angler Biddle Duke,
Mrs. Sharman Douglas Hay and Mrs. Walter
N. Rothschild.
Proceeds from the dinner will be allocated
to the Variety Clubs Foundation of
New York and the United World Colleges.
Meldman Joins Paramount
As Business Executive
NEW YORK—Philip J. Meldman has
joined Paramount Pictures as an executive
in the motion picture business affairs department,
it was announced by Richard
Zinibert, Paramount vice-president in charge
of business affairs.
Formerly a producer of legal films ai
Cinetrope Productions, producer of a
record album entitled "Mu," released b\
United Artists Records, Ltd., and a senior
agent in the film, literary and television departments
of Contemporary-Korman Artists.
Meldman is also an attorney and member of
the State Bar of California.
His professional education includes Degree
Cum Laude from Brandeis University
in 1966 and a J.D. from Stanford Law
School in 1969. Meldman is a member of
Phi Beta Kappa honor fraternity.
You can't afford to miss a single issue of
>\()i 1 1(1 Keep it coming every week
BOXOmCE :: September 29, 1975

FAMILY ENTERTAINMENT
DOTY- DAYTON
PRODUCTIONS
Welcomes you to the
ANNUAL NATO CONVENTION
In
release:
"WHERE THE*
RED FERN *
GROWS'' •
"A truly fine motion
picture. Parents should
see It with their
children."
-PARENTS MAGAZINE
In
release:
"SEVEN
ALONE"
The gripping story of seven
young children left to face the
hardships and dangers of
crossing frontier America alone
DOIY-DAYION DISTKIIUI I ION
Please drop by our ''Hospitality Siiitc^'
at the Marriott Hotel
Coming
December, 1975:
AGAINST A
CROOKED
SKY
Greater love hath no man
than' he who gives his life for a
friend " Starring Richard Boone
BOXOFTICE :: September 29, 1975

Brandon Chase Announces
'Spider Invasion' Debut
UOl n WOOD -Brandon Chase, presi-
Jo' 1 iik! i.hiL't c\ci;ut)\c officer for Group
^
production-distribution
company with
offices in Los Angeles,
announced thai
"The Giant Spider Invasion""
has been set
to break in more than
150 houses October
17 in the Dallas
Oklahoma City and
New Orleans exchange
areas.
Brandon Chase
Backed by a massive
advertising, publicity and promotional
campaign, including full-color heralds,
giveaway spider rings and a host of other
promotional accessories, theatres will have
the advantage of a TV campaign which
has been researched for both awareness
levels achieved and theatre audience motivation.
A TV and radio saturation campaign,
based on the data accumulated, will
be launched to "insure that each theatre
will have the opportunity to perform top
boxoffice," Chase said.
the story of a young executive, bored with
Chase, who currently is enjoying a record
success, who becomes obsessed with running
four-minute the mile. Complications arise
of seven successes out of eight films mar-
when a beautiful and forthright young
woman upsets the tranquility of his almost
keted during the last year, plans in-depth
newspaper display advertising, preopening
and current, in addition to heavy radio
packages designed for maximum effectiveness.
Each theatre will
receive the free "spider
kit," which includes 1,000 heralds in addition
to the rings and other items, according
to Chase.
"The Giant Spider Invasion" toplines
Steve Brodie, Barbara Hale, Leslie Parrish,
Alan Hale and Robert Easton. The Group
I presentation was produced by Bill Rebane
and Richard L, Huff. Rebane directed the
color film, with William W. Gillette jr.
serving as executive producer. The Trans-
Century picture is rated PG.
Stratford Festival Lauds
20th-Fox's 'Royal Flash'
STRATFORD, CANADA— For the third
consecutive year, a 20th Century-Fox production
has been signally honored by the
Stratford International Film Festival.
The festival ended Monday night (22)
with the showing of the new 20th-Fox adventure
comedy, "Royal Flash," produced
by David V. Picker and Dennis O'Dcll and
directed by Richard Lester from the screenplay
of George MacDonald Frascr based
on his novel.
Playing to a sold-out house, the film
received a standing ovation :it its conclusion.
Representing the picture was beauteous
Britt Ekiand, who joins Malcolm McDowell,
Alan Bates, Florinda Bolkan, Oliver Reed
and Lionel Jeffries in the international east.
In 197.3, the 20th Century-Fox festival
entry was "The Paper Chase," a film which
saw John Houseman win an Oscar as "best
supporting actor." Last year's entry was
"Harry & Tonto," which likewise garnered a
"best actor" Oscar for Art Carney.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Title Distributor Rating
Bamboo House of Dolls
( Peppcrcorn-Wormser)
Killer
Snakes (Howard Mahler)
Paper Tiger (Joseph E. Levine)
'Second Wind' Is Lensing
With Shebib As Director
TORONTO—"Second Wind," the first
major motion picture to be made in Canada
this year, has begun a six-week shooting
schedule in the Toronto area. Directed by
award-winning Don Shebib, the film stars
James Naughton and Lindsay Wagner in
passive relationship with his wife.
Olympic Films, Inc., is producing, with
assistance from the Canadian Film Development
Corp. Executi\e producer is Les Weinstein,
manager of the Irish Rovers, with
James Margellos as producer. Reg Morris
is director of photography. Casting to date
includes Ken Pogue, Tom Harvey, Louis
Del Grande, Tedde Moore, Gerard Parkes,
Jonathan Welsh, Cec Linder and Robert
Goodier.
Naughton, who won the New York Critics
Award as "Best Newcomer" for the Broadway
play "Long Day"s Journey Into Night.""
previously appeared with Miss Wagner in
"The Paper Chase."' Shebib has won 12
awards for over 30 documentaries. His
acclaimed "Goin' Down the Road" won the
1970 Best Canadian Film Award and the
Best First Film Award at Italy's Taormina
Film Festival. Margellos has produced five
films, including "Paperback Hero." He was
associate producer on "McCabe & Mrs.
Miller" and production consultant on "The
Apprenticeship of Duddy Kravitz."
"Second Wind" is being prepared for
distribution in international markets, beginning
with a world premiere scheduled
for early spring 1976.
GCC Dividend Up 23%
BOSTON—The board of directors of
Ciencral Cinema Corp. has voted to increase
the company's quarterly cash payout to
13. .5 cents a share for an increase of 2}
per cent over the prior quarterly dividend
of 1 1 cents a share. This is the company's
61st consecutive quarterly cash dividend
and it is payable Oct. 24, 1975, to shareholders
of record October 6. A spokesman
said that this was the ninth cash dividend
increase in the past 1 I years.
CPI Introducing New Logo
Replacing 'Columbia Lady'
NEW YORK—Columbia Pictures Industries
is introducing a new corporate logo
that eventually will replace the old "Columbia
Lady" which has been used at the beginning
of virtually every Columbia Pictures
feature film since the company was
founded more than 50 years ago.
The new logo, an abstract symbol, was
developed out of the torch carried by the
Columbia Lady (see back cover). It will
be used in conjunction with a new slogan:
Let Us Entertain You.
Alan J. Hirschfield, president and chief
executive officer of Columbia, said, "Just
as the lady signaled the beginning of each
new Columbia film, we are confident that
our new symbol will signal the beginning
of another half-century of progress for all
of our divisions and subsidiaries."'
Marvin Korman, vice-president, corporate
affairs for Columbia, who will be responsible
for implementing the new program,
said, "The lady was a fine symbol for
many years. But it has become increasingly
difficult to use her in our advertising and
other printed materials. Graphically, she is
rather unwieldy."
The first use of the new logo will be on
the company's annual report, which is expected
to be sent to shareholders Monda>-
(29). The logo will begin to be used immediately
thereafter on all advertising and
printed material by the Columbia Pictures
and Columbia Pictures Television divisions.
'We expect to have the new logo on the
motion picture and TV screens sometime in
December," Korman stated.
Each of the various divisions and subsidiaries
will make use of the new symbol
and slogan and each will be using a different
color. The Columbia Pictures division, for
example, will utilize blue.
Several of the divisions and subsidiaries
will continue to use their own distinctive
logos but will use the new symbol in
identifying their connection with Columbia
Pictures Industries.
Newton Jacobs to Present
Crownmanship Citations
NEW ORLEANS—Five showmen wiU
be honored at the National NATO convention
with the presentation of the 1976
Crownmanship Citation Awards, it was announced
by Crown president Mark Tenser.
Those named to receive the award are:
Robert E. Hosse, Martin Theatres. Atlanta,
Ga.; Paul Roth, Roth Theatres, Silver
Spring, Md.; T. G. Solomon, Gulf States
Theatres, New Orleans, La.; L. A. Starsmore,
Westland Theatres, Colorado Springs,
Colo., and Roy B. White, Mid States Theatres,
Cincinnati, Ohio. Newton P. Jacobs,
Crown chairman of the board, will make
the presentations.
The citations arc awarded yearly to exhibitors
who direct their talents to provide
a steadfast source of entertaining product
to motivate movie attendance. The event
will take place at the Marriott Hotel in
New Orleans Tuesday (30) at the Crown
Ini'l Pictures kickoff cocktail reception.
58
BOXOFFICE :; September 29, 1975

W(rt?c the only "^
motion picture
company confident
enough in oiu product
to guarantee
heatre owners a profit
m 4 to 5 pictures ayear.
''^!n

Theatre owner
that the fanuly appe
had crowds 1
the boxoffice an
The Life and Times o£
GRIZZLY

ive discovered
if these two features
:d up at both
he concessions.
J m'
appeal of Sun's piiturcs also means high
r theatre own« " "

These 3brand nev
completely teste
fallandwl
Sun Classic Pictures pre-tests every
The Advaitures (/
picture, from the concept all the
way to the finished film. We also
test the advertising campaign that
true story ofone man !$ strugg
to make the wilderness his hon
f^mThe
and the animals hisfiieni
sells the film. This kind of control
assures success and profit for
every film we produce. Both for
us and the theatre owner. We now
have three brand new films ready
for bookings.
lli^fe

.
atures have been
nd are readyfor
r bookings.
Together
they faced the challenge
of the wilderness . .
THERE ARE GIANT CREATURES
LIVING AT THE EDGE
OF OUR CIVILIZATION.
»«*^^
the
mystcrious
monste:r
£S«»

Siui Pictures now 1
in preparation to guar
year *round, fullytes
*.*ca..#^#.j^..#.av.*..*..^^
r*'#'^*'W''#'^'#''#'-#-^#'"#-^^^

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4 totally newfilms
tee a continual flow of
fOUT'wall successes.
^^J^^m

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Sim Pictures has a
nationwide system ol
regional distribution
offices with these
branch managers
to offer fast,
personal service.
ti^y:
r>
iun Clgssic Pictures, Inc.

Heavy Promotion Slated
Before 'Hard Times' Bow
HOLLYWOOD—A heavy round of
promotion
for "Hard Times." October release
from Columbia Pictures starring Charles
Bronson and James Coburn. will be supported
by the distribution of 1(X).0()() heralds
highlighting the Lawrence Gordon pro-
CALENDARS EVENTS
StPTlMBtR
OCTOBIR
duction.
The heralds for "Hard Times," a dcpression-cra
story of barc-knuckle street fighters,
first will be distributed at all locations
carrying the closed-circuit Ali-Frazicr
heavyweight championship fighi Tuesday
(30).
In succeeding days, heralds will be posted
collegiate and professional football games
at
in the Coliseum, the Los Angeles Kings
hockey matches at the Forum, the Olympic
Auditorium bo.\ing matches and at all Westwood
Village theatre lines. The picture
opens in multiple engagements in the .Southland
October 8.
"Hard Times," which also stars Jill Ireland
and Strother Martin, was directed by
Walter Hill.
Also Columbia will launch "Hard Times"
with a heavy national television, radio and
magazine campaign to supplement .SOO
local playdates during October 8-22.
Nineteen one-minute television buys have
been made on the three major networks
covering major sports events during that
period, plus a spot on the "Cannon" series.
The spots will be seen on nationally televised
professional football. NCAA football,
major league baseball play-offs, the Wide
World of Sports, College Football Highlights
and the Joe Garagiola Pre-Game
Show.
A special one-minute radio commercial
has been prepared for placement on the
Ali-Frazier fight which will be carried by
400 stations on the Mutual Black Radio
Network.
Four full-page ads will apjjear the week
of October 5 in issues of Sports Illustrated.
Sporting News, Pro Football Week and
Football News.
'Dog Day Afternoon' Bows
October 8 in Hollywood
LOS ANGELES—The new Warner Bros,
comedy "Dog Day Afternoon," starring Al
Pacino under the direction of Sidney Lumel.
will begin its Los Angeles premiere engagement
October 8 at the National Theatre in
Hollywood. Martin Bregman and Martin
Elfand produced the Artists Enterlainmeni
Complex, Inc., production from a screenplay
by Frank Pierson about an actual bank
robbery in Brooklyn on a hot August da>
in 1972.
Filmed entirely in New York, "Dog Dav
Afternoon" also stars John Ca/alc (Pacinoolder
brother in the two "Godfather" films),
James Broderick and Charles Durnin);.
Featured are Sully Boyar, Pcnn\ Allen.
Chris Sarandon, .Susan Perctz and Judith
Malina. The film editor was Dede Allen.

Key International welcomes you to the future!
MR. J. RICHARD CARTER
President and Chairman
of The Board
IMR. MICHAEL J.FINN
Executive In Charge
of Worldwide Distribution
Suite 310
7033 Sunset Blvd.,
Hollywood, Calif. 90028
(213) 466-4151
DOMESTIC CONSULTANT
& 15 WESTERN STATES
Mr. Pat McGee
McGee Film Merchandising
Service
655 S. Alton Way
Suite 10A
Denver, Colo. 80231
(303) 343-3413
What "Dirty Dozen" almost was...
What "Billy Jack" could have been!
ATLANTA-JACKSONVILLE-
CHARLOTTE
Mr. Jack Rigg
New World Pictures
Suite 117
1587 N.E. Expressway
Atlanta, Georgia 30329
(404)321-2910
KEY INTERNATIONAL PRESENTS
A VERN PIEHL FILM
RAY^j
DANTON
BUFFALO-ALBANY-CANADA
Mr. Bill Hebert
Frontier Amusements
505 Pearl St.
Buffalo, N.Y. 14202
(716) 854-6752
KANSAS CITY-ST. LOUIS-
DES MOINES-OMAHA
Mr. Dave Darr
Marcus Film Distributing Co.
3773 W. 95fh St.
Overland Park, Kansas 66206
(913) 381-6222
DALLAS-MEMPHIS-
NEW ORLEANS
Mr. Jim Prichard Jr.
Starline Pictures
500 S. Ervay
Suite 629A
Dallas, Texas 75231
(214)748-5709
DEWITT LEE • troy nabobs • diane taylor • eva kovacs • jason clark
Executive Prcxlucer ROWD SANDERS • Produced by VERN PIEHL • Directed by THOMAS QUILLEN
mz
Coming Soon...
'PSYCHO RAPIST" "HELL ON SUNDAY" "BURIED ALIVE"
"BLUEGRASS IN CONCERT"
"AXE MURDERERS"
BOXOFTICE :: September 29, 1975

AND THIS IS
PART OF THE FUTURE!
I
N
P
R
E
P
A
R
A
T
I
N
R
E
I
E
A
S
E
A
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I
L
1
9
7
6
;4 VaiteC ptc^HcCi f^noducUo^t
From KEY INTERNATIONAl FILM DIST., INC.
Hollywood, Colifornia 90028
BOXOFnCE :: September 29, 1975
Suite 310 7033 Sunset Blvd.
213/466-4151

from
Hal Davis to Receive
AJC Heritage Award
NEW YORK— Hal C. Davis, president
of the American Federation of Musician
and international president of the Musicians
Union since 1970, has been selected
to receive the Democratic Heritage Award
of the American Jewish Committee, it was
announced by Andrew Goodman, national
general chairman of the AJC's Appeal for
Human Relations.
Presentation of the award to Davis will
be made at a dinner to be held October
16 at the St. Regis Hotel here.
The Democratic Heritage Award is presented
annually to a leader in the labor
movement "whose career and goals e.xemplify
those qualities which traditionally
have enhanced democracy and freedom in
our nation."
Founded in 1906, the AJC is this country's
pioneer human relations organization.
It combats bigotry, protects the civil and
religious rights of Jews at home and abroad
and seeks improved human relations for
all people everywhere.
Levine Gets Dutch Okay
For 'A Bridge Too Far'
NEW YORK—Joseph E. Levine has announced
that the Dutch government in The
Hague has granted all permissions to film
Cornelius Ryan's "A Bridge Too Far" in
Deventer, Holland. The bridge in Deventei
closely resembles the historic bridge ai
Arnhem where the crucial Battle of Arnhem
was fought.
Next May. the Deventer bridge will he
closed for two weeks to allow for filming
of the $15 million World War II epic, the
story of the largest airborne assault in
military
history.
In a unique poll conducted by the town
of Deventer, 90 per cent of the citizens
polled there voted in favor of allowing the
film to be shot in their vicinity. In appreciation
of this decision, producer Levine
and director Richard Attenborough will fly
to the Dutch town October 10 to host a
reception for the entire population of 25,000
people.
CPI Names Jack Russell
Special Projects Mgr.
NEW YORK Jack A. Russell has been
named to the newly created position ol
manager of special projects and assistant
to Allen Adler, vice-president, corporate development
for Columbia Pictures Industries.
Inc. Russell's primary responsibilities will
be in the area of corporate acquisitions,
planning and analysis.
He joins Colimibia from American
Cyanamid where he served as a management
analyst since 197.'? with duties that
included evaluating capital appropriation requests
and assessing annual business plans
for the company's executive committee.
Prior to that, Russell was at Grumman
Aerospace for three years as a recipient of
a Ciruninian Master's Fellouship.
Multimedia Ad Campaign
For The Sunshine Boys'
NEW YORK—An extensive
multimedia
advertising campaign is now under way for
Metro-Goldwyn-Mayer's "The Sunshine
Boys." which opens November 6 as the
Thanksgiving-Christmas attraction- at the
Radio City Music Hall. The Herbert Ross
Film, a Ray Stark production, stars Walter
Matthau and George Burns and co-stars
Richard Benjamin. Based on Neil Simon's
Broadway hit. the Rastar feature was directed
by Ross from a screenplay by Simon
and it is being released by United Artists.
The advertising campaign was kicked
off Sunday (14) with a full-page ad in
the Times which not only alerted the general
public to the New York premiere
but also plugged mail order and group
sales for the theatre's reserved section, complete
with price schedules for weekdays,
weekends and holidays. General admission
tickets also are available for the daily performances.
The same ad was repeated in
the Sunday (21) News.
Phase two of the newspaper campaign
be pre-opening display ads in the Times.
will
News and New York Post starting November
2. Also announced in this copy will be
the world-famous, two-part Music Hall stage
presentation, "The Nativity," an annual holiday
event. There also will be a new holidas
revue produced by Peter Gennaro and featuring
the Rockettes and special guest
artists.
UA, November 2, will put into action a
selective TV and radio campaign to be
beamed throughout the tristate area via a
broad spectrum of spot announcements.
Meanwhile, starting October 23, there
will
be an areawide posting campaign using
buses, subways and commuter rail lines,
with iwo-sheets and car cards as the basic
tool.
Dingilian Joins 20th-Fox
To Helm Special Projects
HOLLWOOD—Bob Dingilian
has joined
20th Century-Fox's feature film division as
a director of special projects, it has been
announced by Jonas Rosenfield jr., vicepresident
for advertising, publicity and promotion.
As his first project. Dingilian will supervise
the publicity and promotion campaign
of the new Gene Hackman-Liza Minnelli-
Burt Reynolds starrer. "Lucky Lady," directed
by Stanley Donen and produced by
Michael Gruskoff from an original screenplay
by Willard Huyck and Gloria Katz.
The film premieres in December.
Dingilian resigned recently as vice-president
of the Jim Mahoney & Associates public
relations firm to join 20th-Fox. Prior to
his association with the Mahoney organization,
he was a partner in
Gershenson & Dingilian
Associates, a Beverly Hills-based
entertainment public relations firm.
Dingilian will headquarter the at West
Coast studio.
I. l.ec Ihompson will direct "St. Ivcs'
'
Big Score Barry Beckerman's screenplay.
Short Subject Festival
Opens in New York
NEW YORK — Fifteen short subjects
have been chosen for the 13th New 'York
Film Festival, representing Canada. Great
Britain. France and the U.S. and covering
a wide range of subjects and styles. Frank
Mouris. whose short entitled "Frank Film"
won an Academy Award in 1973. will have
two films shown at this year's festival, which
began Friday (26) at Lincoln Center. Codirected
by Caroline Ahlfours Mouris, the
films are "Screenlest," running 20 minutes
and dealing with the first 16mm screen test
of a group of talented amateur mimes, and
"Coney." a quick five-minute look at Coney
Island at all hours and seasons.
Other U. S. shorts are: "This Is Not a
Museum" (13 mins.), by John Haugse, telling
of a man's close relationship to modern
art in an unconventional museum; "The
Unanimous Declaration of the 13 United
States of America" (2 mins.), by A. P. Ferullo
and R. A. Mayes, a course of human
events: "Homage to Magritte" (10 mins.), by
Anita Thatcher, works of the Surrealist
master brought to life in eerie style: "Don't"
(15 mins.), by Robin Lehman, on butterflies;
"Cycles" (11 mins.). by Jordan Belson
and Stephen Beck, a free-floating contact;
"Fuji" (8 mins.). by Robert Breer. an animated
personal view of Japan.
Plus. "Longing for Darkness" (12 mins.).
by Peter Beard, about one of the heroes of
Isak Dinesen's "Out of Africa" as he is
today, and "Arthur and Lillie" (28 mins.).
by Kris Samuelson, a portrait of an extraordinary
couple. Arthur and Lillie Mayer,
which proves that life can begin at 75.
From Canada is "Thanksgiving" (5 mins.).
by Ken Wallace, with a message to guard
against eating turkey. From France comes
"The Imprint" (8 mins.), by Jacques Cardon,
a cartoon on social conditioning. Three
cartoons from Great Britain round out the
schedule: "Classical Cartoon." (15 mins.).
by Bill Mather, an illustration of Prokofiev's
classical symphony; "Way Out" (3
mins.). by Ted Rockley, a never-ending attempt
to end it all, and "Cafe Bar" (5
mins.), by Alison de Vere. a conversation
over a drink.
Mervyn LeRoy Salute Set
By U.S.A. Film Festival
DALLAS — .Academy .Award winner
Mervyn LeRoy has been chosen as "Great
American Director" by the sixth annual
U.S.A. Film Festival in Dallas, to be held
April 5-11, 1976, in the Bob Hope Theatre
on the campus of .Southern Methodist University.
LeRoy will be honored with a retrospective
of his films, which he personally
will select for the week-long event.
LeRoy will be present at the festival,
along with various celebrities from films
screened. They will be onstage to discuss
each picture with audiences.
The seven LeRoy films to be showcased
at the U.S.A. Film Festival will be chosen
on the basis of the best representation of
I hi- director's past achievements.
BOXOFTICE :: September 29. 1975

SODOM and GOMORRAH
Explodes in California
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BOXOmCE ;: September

i^ ^J^otluwoocl /n^epoi't ^
Sarah. .Shooting started September 1 at
Pinewood .Studios in England with a cast
headed by Glcnda Jackson. Other players
are Daniel Massey, Yvonne Mitchell, David
Langton, Douglas Wilmer, Bridget Armstrong,
Peter Sallis, Simon Williams, Margaret
Courtnay, Patrick Newell and Rosemary
Dunham. Helen M. Strauss is producer,
and Douglas Twidy is associate producer,
with Richard Fleischer directing the
screenplay by Ruth Wolff.
Twelve productions were lined up for production
starts during September-eight from
majors and four from independents. This
was the same number listed for the previous
month. More production activity was
evinced for September 1974.
BUENA VISTA
Pit Ponies. Shooting started in Yorkshire
and at Pinewood Studios in England
September 2. In the cast are Alastair Sim,
Peter Barkworlh, Geraldine McEwan, Maurice
Colbourne and Susan Tebbs. Produced
by Ron Miller, with Hugh Attwooll as
associate producer and Charles Jarrott directing
the screenplay by Rosemary Ann
Sisson.
COLUMBIA
Thf Front. A story about the effects
of the political climate of the 1950s on
various members of the entertainment industry,
starring Woody Allen and co-starring
Zero Mostel, began shooting Monday
(15) in New York City. The Martin
Ritt/Jack Rollins/Charles H. Joffe production
will use actual locations in Manhattan,
such as P. J. Murphy's restaurant, the
Coliseum Theatre and the Park West
Chapels. Ritt directs the screenplay by
Walter Bernstein, and Joffe is executive producer.
Cinematographer is Michael Chapman
and Charles Bailey is production designer.
PARAMOUNT
Islands in the Stream. George C. Scott
stars in this film version of The Ernest
Hemingway novel set in the early World
War II days in the Caribbean. Franklin
J. Schaffner is directing the Connaugh production
produced by Peter Bart and Max
Palevsky with a screenplay by Denne Bart
Petticlerc. Also starring are David Hemmings,
Claire
Bloom and Gilbert Roland.
UNITED ARTISTS
Gaior. Starring Burt Reynolds, who also
is directing, the story has Reynolds as an
undercover agent involved in a corrupt
Southern town. Also in the cast are Jack
Weston, Lauren Hutton and Jerry Reed.
Producers are Jules Levy and Arthur Gardner,
with Bill Fraker the cameraman and
Mel DcIIlt, production manager.
UNIVERSAL
The Blarney Cock. The lavishly mounted
story set in the Caribbean in 1718 will
begin shooting Monday (29) at the studio
and later in Puerto Vallarta and Cuernavaca
and on the Golden Hind. Co-starring arc
Robert ,Shaw, James Earl Jones, Peter
Boyle, Genevieve Bujold, Beau Bridges,
Louisa Horton. Jennings Lang is the producer,
and James Goldstone is directing.
The film formerly was titled "Swashbuckler."
WARNER BROS.
BoGARr Slept Here. A Mike Nichols
film by Neil Simon for Icarus Productions
with Rastar. Started shooting at the Burbank
Studios September 2 with Marsha
Mason, Tony LoBianco and Richard Romanus
in the cast. Executive producer is
Howard W. Koch jr., and Nichols is producer-director
of the Neil Simon script.
Robert Schultz is associate producer.
Trial by Combat. The comedy adventure
story about the exploits of an order of
English knights who believe the social system
has failed and decide to punish wrongdoers
in the time-honored medieval fashion
began shooting on location in England
Tuesday (23). The Weintraub/ Heller production
for Warner Bros, release stars John
Mills, Donald Pleasence, Barbara Hershey,
David Birney and guests stars Margaret
Leighton and Peter Cushing.
INDEPENDENTS
Beehive
Hitchhikin' Honies. Shooting started
September 1 in the Malibu, Topanga Canyon
and Hollywood areas with Sandy Carey
and Kirby Adams in lead roles. Tom Gordon
is producer-director from a screenplay
by Lem Lary.
Hickmar
Invitation to Death. Shooting began
September 3 in Portland, and later in Los
Angeles. Stars Connie Stevens, Cesare
Danova, Norman Burton, William Smith,
Joyce Jameson, Greg Evigan, John David
Chandler and Nick Dimitri. Hickmet Avedis
is the producer-director and wrote the
Seven Niohts in Japan. A joint project
EMI
screnplay. Executive producer is Marlene
Schmidt.
with Films, began shooting in Japan
.Sunday (21). Starring are Michael York, Olympic Films
Lionel Murton, Hidemi Acki and Yolande
Sec
Donlan. ond Wind. The
Producer-director
story is about a
is Lewis
young
Gilbert.
executive, bored with success who dedicates
himself to becoming a record-breaking runner
and of passing the "physical pain"
barrier. Stars are James Naughton and
Lindsay Wagner. Shooting is under way in
the Toronto area. The cast also includes
Ken Pogue, Tom Harvey, Louis Del
Grande, Tedde Moore, Gerard Parks,
Jonathan Welsh. Cec Linder and Robert
Goodier. Executive producer is Les Weinstein,
with James Margellos as producer
and Don Shebib as director.
Readers Digest Films
'Dick and Jane' Scheduled
For Columbia Release
"Dick and Jane," starring Jane Fonda
and George Segal, will be the second
project for Bart-Palevsky Productions.
Peter Bart and Max Palevsky will produce
the film for Columbia Pictures, with a
script by David Giler from an original
story by Gerald Gaiser. Ted Kotcheff will
direct the comedy about an upper-middle
class couple who lose all their money, are
thrown on the unemployment rolls and
learn the hard way what it's like being
down and out. Earlier Bart-Palevsky had
set "Island in the Stream," starring George
C. Scott to start shooting later this month . . .
Clint Eastwood's Malpaso Co. will go into
production this fall on "Dirty Harry III"
for release by Warner Bros. Bob Daley will
produce, with a screenplay by Stirling
Silliphant and with Eastwood continuing in
the role he introduced in "Dirty Harry" in
1972 and repeated in "Magnum Force" . . .
"St. Ives' Big Score," Charles Bronson's
new picture, will begin filming in Los Angeles
October 27 with Pancho Kohner and
Stan Canter producing for Warner Bros.
The film was adapted by Barry Beckerman
from Oliver Bleek's novel, "The Procane
Chronicle." J. Lee Thompson will
direct.
Moncini, Legrand, Goldsmith
Among Music Assignments
Henry Mancini will compose the music
score for Universal's "W. C. Fields and
Me," a Jay Weston production for Universal
. . . Michel Legrand has been signed
to compose the music for Universal's
"Gable and Lombard," directed by Sidney
J. Furie and starring James Brolin and Jill
Clayburgh . . . Composer Jerry Goldsmith
has been signed by producers Jerry Gershwin
and Elliott Kastner to compose an
original score for Alistair MacLean's
"Breakheart Pass," starring Charles Bronson
and Jill Ireland for United Artists release.
Among the many film scores composed
by Goldsmith are "The Wind and the
Lion," "Papillon," "Patton" and "The Sand
Pebbles."
Dimension to Distribute
'Bad Johnny Barrows'
HOLLYWOOD— Lawrence H. Woolner,
president of Dimension Pictures, announced
that a deal has been completed to release
Brut Productions' "Bad Johnny Barrows" in
early November. The theatrical feature stars
Fred Williamson, Roddy McDowell, Stuart
Whitman, Luther Adier and Elliott Gould.
The acquisition of "Bad Johnny Barrows"
marks the 31st film on Dimension's releasing
schedule for 1975-76. The company surrently
has "Brother, Can You Spare a
Dime?" and "Dolemite" in release.
72
BOXOFFICE :: September 29. 1975

Ambassador
deals you
A Full House
lis a i,'o

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'Weed' Scheduled to Bow
November 21 in Houston
TAMPA, FLA.—"Weed," a feature film
shot entirely on location in the Everglades.
is Hearing completion at Post-Production
Services. Tampa. Produced by Classic Arts.
the picture stars Dan Pastorini, quarterback
for the Houston Oilers, as a marijuana
smuggler using the Everglades as his point
of entry into the U.S.
Also starring in "Weed" are Jime Wilkinson,
Frank Logan, Ed Faulkner. Bill Thurman.
Bob Leslie, Doug Vance and Mul
Jones.
"Weed" was produced by Massey Creamer
and directed by Robert J. Emery on a
30-day shooting schedule. The picture is
slated to debut November 21 in Houston,
Tex.
Pyramid Pictures, headed by Robert
Duke, is now setting the campaign for the
film, with heavy play in the Southwest
planned before booking "Weed" in other
regions.
Emery and Pastorini again will team up
in February for a project tentatively titled
"The Hit," still in early stages of development.
A definite announcement regarding
this encore production will be made b;,
vear's
end.
Maurice Jarre to Score
'Shout at the Devil'
LONDON — Maurice Jarre has been
signed bv producer Michael Klinger to compose
the music score for his $7,000,000
production of "Shout at the Devil," which
recently completed location filming on
Malta and in South Africa. The action adventure
epic, starring Lee Marvin, Roger
Moore and Barbara Parkins, is about three
people caught up in the atrocities of war
at the beginning of World War I in Africa.
Peter Hunt directed the production.
HOLLYWOOD INTERNATIONAL
FILM CORP. OF AMERICA
1044 South Hill Street Los Angeles, California 90015
Tel. (213) 749-2067
these fabulous COMBOS are cashing in
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SF Festival Plans Salute
To Mankiewicz. Lemmon
SAN FRANCISCO—Joseph Mankiewicz,
Academy Award-winning director,
and Jack Lemmon, two-time Oscar winner,
will be honored in a tribute program at the
19th annual San Francisco International
Film Festival, to be held October 15-26 at
the Palace of Fine Arts.
Mankiewicz began his Hollywood career
in 1929 as a caption writer for silent films
and later became a producer, his credits including
the classic "The Philadelphia Story."
Since he began writing and directing in
1945, his films have included "All About
Eve," "Julius Caesar," "The Barefoot Contessa,"
"Guys and Dolls" and "Suddenly,
Last Summer." His most recent film is the
highly acclaimed "Sleuth."
Winner of the Oscar for both "Mister
Roberts" and "Save the Tiger," Lemmon
has become known for his remarkable diversity
in diverse films. The actor, following
a program of film clips chronicling his
career, will participate in a discussion with
the audience.
Tickets for this and all other festival programs
will go on sale Monday (29) at the
Downtown Center boxoffice.
'Mr. Goodbar' & 'Ragtime'
To Be Paramount Films
NHW YORK—The two top best-selling
novels. "Lxjoking for Mr. Goodbar" and
Ragtime" are scheduled to be Paramount
Pictures releases. The screen rights to
"Looking for Mr. Goodbar," now in its
second week as the country's No. 1
best-selling novel, were purchased by Paramount
earlier this summer. The film version
of "Ragtime," to be directed by Robert
Altman, will be a Dino de Laurentiis presentation
for Paramount release.
Written by Judith Rossner and published
by Simon & Schuster, "Looking for Mr.
Goodbar" traces the life of a young woman
adrift in New York and practically inviting
her own murder.
"Ragtime," a novel by E. L. Doctorow,
was published this summer by Random
House to unanimous critical acclaim. The
novel blends turn-of-the-century fact with
fiction.
To Use Herbert Baker Art
For 'River Niger' Film
HOLLYWOOD— Stills
from the personal
collection of Herbert Baker, one of the
world's loading authorities on African and
Occiuiic art. will be used e.xtensively in "The
River Niger." now in post-production at
MCiM.
Producers Sidne\ Beckerman and Ike
loncs arranged for photographer Max
Yavno to photograph the Baker collection.
with the pictures to be used as titles and
montages throughout the film.
"The River Niger" stars James Earl
Lines, Cicely Tyson and Lou Gossett. It
was directed by Krishna Shah from James
Walker's screenplay from his Broadway
BOXOFFICE :: Septcjnbcr 29, 1975

1
Come on over. The
Virgin Islands International F
Festival is ready. The islands
are waiting November summe
the cerulean surf and unforgetable
moments on ^
the silver screen For ten L-
days it will be all together
in the U.S Virgin Islands
Screenings in two theaters
and headquarters in ^'
three luxury hotels- ^,• 1
THE VIRGINS
ARE READY!
Sailing on the
Ho-Tei. skin-diving
on Buck Island Reef and
/'"-•.''Ji''-^.
Banana Daiquiris at .'
Jifi^- _ }
Mountain Top Galas
''"Pf^\iJ ''
seminars, the Film Market. "'^
i

I
Cinemation Files Under
Chapter 11 in NY Court
NEW YORK — Cinemation
Industries
Tuesday (23) filed for bankruptcy in
federal court here under provisions of
Chapter 11. Liabilities were listed as $2,-
489,400. while the company's total assets
were said to be $4,840,532. Notes, secured
by accounts receivable and motion picture
properties, payable to banks are $1,250,000,
with other notes payable amounting to
$166,000. Accounts payable were reported
as $610,000 and film participation payables
$340,000.
After amortization, film properties were
estimated to be worth $4,125,000. Cinemation's
accounts receivable were listed as
$600,000 and the company's fixed assets
(after depreciation) were only $66,252.
Jerry Gross, president of Cinemation,
stated in an affidavit filed with the court;
The financial difficulties of the corporation
results from a failure of certain motion pictures
distributed by the debtor to obtain
public acceptance and generate the gross
C^xfilbltor—
Extra income is waiting for you!
Through merchants theatre advertising
from members of the NORTH AMERI-
CAN THEATRE SCREEN ADVERTISING
ASSOCIATION.
For more information write or phone the
member serving your area:
CANADA— AD FILMS LIMI TED OF TO RONTO
2221 Yonge Street—Suite 604
Toronto, Ontario M4S 2B4
416/483-3551
NORTHWEST— ACME PRODUCTIONS COMPANY
Spokane. Wastiinjton 99202
509/534-1110
Nick Carter. President
MICHIGAN — CAPTIVE COMMERCIALS,
Clawson, Michigan 48017
313/647-2042
Jack Mctzel, President
WISCONSIN — H. HAMLEY ADVERTISING
4661 North Lake Club Circle
Ocoriomowoc, Wisconsin 53066
414/567-4009
Harold Hamley, President
TEXAS — TEXAS FIL MS, I NC.
MIDWEST —
NO, CENTRAL
SOUTHWEST
WEST
408 South Harwood
Dallas, Texas 75201
214/742-1720
Clyde Remhert. Jr. President
UNIVERSAL IMA GES, LTD.
P. b. Box 9313 '
Kansas City. Missouri 64133
816/358-6166
Garrett L. Tuck, President
REGIONAL NATIONAL
revenue which has been projected. This
resulted in a substantial reduction of cash
flow and adversely affected the profit picture."
Two suits against Cinemation are pendini;.
In New York Supreme Court, Rizzoli Film
Distributors is seeking $400,000. while in
Los Angeles Superior Court Consolidated
Film Industries is asking for $69,000.
Gross reportedly owns approximately
100.000 shares of Cinemation's common
stock, with 318,200 shares outstanding. Approximately
500 stockholders own 150,000
shores.
According to the affidavit, if not pressed
for current obligations, Cinemation can
operate on a profit, with arrangements to
be worked out with the unsecured creditors.
The company is represented by the law firm
of Phillips, Nizer, Benjamin, Krim & Ballon.
Columbia Finalizes Pact
For 'Bottled Lightning'
NEW YORK—Columbia Pictures has
entered into an agreement with Herbert
Ross and Bo Goldman for the production
of "Bottled Lightning," it was announced
by Peter Guber, executive vice-president of
worldwide production for the film company.
Ross and Goldman will co-produce the
original screenplay by Goldman, which will
be filmed with an all-star cast in a pre-
World War I setting. Ross, who currently
is producing and directing "The Seven-Per-
Cent Solution" for Universal, will direct
the new romantic story and the film will
mark his return to Columbia, where he
directed the highly successful current release
"Funny Lady," starring Barbra Streisand.
Goldman most recently wrote the final
screenplay for "One Flew Over the Cuckoo's
Nest," starring Jack Nicholson.
UA's Xast Tango' Passes
$1 Million Mark in Italy
HOLL'yWOOD—Bernardo
Bertolucci's
"Last Tango in Paris," starring Marlon
Brando and Maria Schneider, has just passed
the $1 million mark in its current rerelease
in Italy. As of August 24, is was reported
by Pedro Tietelbaum, vice-president in
charge of international sales at United
Artists, that "Last Tango in Paris" had
earned an excellent $1,087,000 in numerous
bookings throughout Italy.
The film was a big hit in Italy when it
first played there in the 1972-1973 season.
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C.E.G, has sole
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CLEARING HOUSE
MISCELLANEOUS
WANTED: Press kits, stills, lobby cards,
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I'LL BtJY SOMETHING you may throw
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WANTED—TO SELL timely story of oldtown
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heartaches and joys . . . the novel is
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EDUCATION, INSTRUCTION
VAN MAR ACADEMY: Motion Picture
Acting, 6017 Sunset Blvd., Holtywood,
Calif. 90028. (213) 274-1937, 467-7765.
FIL/..S
WANTED
ACQUISITION of completed features for
exclusive distribution marks new direction
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full
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BUSINESS STIMULATORS
THEATRE GAMES, BINGO, BANKO
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More Classified Listing
On Inside Back Cover
Rereleaseci 'Way We Were'
Playing in U.S., Canada
HOLLYWOOD—"The Way We Were,"
the Columbia Pictures bo.xoffice hit starring
Barbra Streisand and Robert Redford
and winner of six Academy .^ward nominations
and two Oscars, is being rereieased in
a wave of multiple engagements in the U. S.
and Canada which began Wednesday (24).
A Rastar production, "The Way We
Were" for the first time lL\uiicd Barbra
Streisand, who won a second Oscar nomination
for her performance, and Robert
Redford in a poignant love story set in the
late 1930s through the '50s in New York
City and Hollywood.
The film, which became one of Columbia
Picture's all-time boxoffice leaders, received
its two Oscars for "Best Original
Dramatic Score" by Marvin Hamlisch and
for the title song, composed by Hamlisch
with lyrics by Alan and Marilyn Bergman.
BOXOFTICE :: September 29, 1975

.
.
LOVE LUST & VIOLENCE
Pussycat-Theatres Purring 6 Weeks Gross $1 OOyOZo.uO
th(
. . Authentically enjoyable by low style comic relief
CINEMA T.V. TODAY, CANNES FILM FESTIVAL Says LOVE LUST & VIOLENCE . .
The best X Rated motion picture that has come from the U.S. so far
DAILY VARIETY Mack says LOVE LUST & VIOLENCE
Above the ordinary
- FLASH - FOREIGN GROSSES 3 WEEKS $103,438.70
Japan — France — Belgium - Denmark — Germany - Switzerland - Austria
He would die with a man's dignity
instead of a last meal, they
offered him a last "...-"
LUHak VIOLENCE
Starring:
ANTHONY FORTUNADO
and SARA BLOOM
GuMt Slars
MIKE PERRY JnO AREM FISHER,
Introducing FRANCISCO GARCIA ""i
Wnnenby STAN KAMBER Executlvo Producer GUMTER RrrTMULLEH
Jlrtcrtd by NORBERT MEISEL Ediled Py RENN
COIOR
X
From: M 6i R Motion Picture Distributors, Inc
1040 N. Las Palmas Ave., Hollywood, Calif. 90038
Tel: (213) 462-8634
WASHINGTON, D.C.,
PITTSBURGH
Wheeler Film Corp.
(202) 244-1500
NEW ENGLAND
STATES
Gordon Films
(617) 426-5900
Ellis
Regional Distributors:
lACKSONVnXE.
ATLANTA
N. & S. CAROLINA
Harry or Bellon Clark
(904) 721-2122
TEXAS. OKLAHOMA
Crump DinttibulorB
(2M) 741-3370
MEMPHIS
Chorion Arpndall
(901) 274-6471
ST. LOUIS.
KANSAS CITY
Mercury Film Co.. Inc.
(913) 383-3880
BOXOFFICE ;: .September
77

20th-Fox, Toho-Towa Renew
Distribution Agreement
TOKYO. JAPAN — A renewal of the
distribution deal between 20th Century-Fox
(Far East) and Toho-Towa Co.. Ltd.. was
announced here Tuesday (23) at a press
conference held by Jean-Louis Rubin, vicepresident
of marketing for Fox International
(Far East and Latin America).
Under the new contract. Fox will continue
to distribute its own product in firstrun
situations in the eight key Japanese
cities—Tokyo. Osaka, Nagoya, Fukuoka.
Kyoto. Kobe, Sapporo and Yokohama.
Toho-Towa Co. will distribute Fox product
in subsequent runs in these cities, plus all
runs throughout the rest of Japan.
The renewal is for three years, effective
immediately. The implementation of this
agreement will be under the responsibility
of Dino Troni. Fox's managing director for
Japan.
Attending the press conference were
David Raphel. president of Twentieth Century-Fox
International: Nagamasa Kawakita.
president of Toho-Towa, and John
Friedkin, director of advertising, publicity
and promotion, 20th Century-Fox.
'We are honored to continue our association
with Toho-Towa and Kawakita."
stated Rubin.
Friedkin,
accompanying Raphel and Rubin
on their Far Eastern tour, made a brief
presentation of 20th Century-Fox's future
product.
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Henry Jaglom to Direct
'Bell Jar' Production
NEW YORK— Henry Jaglom will
direct
the film version of poetess Sylvia Piath'-
best-seller, "The Bell Jar," according to an
announcement from producers Jerry Brandt
jr. and Mike Todd jr. The film will de.il
with one year in the life of the poetess and
will be a co-production between Brandt
Todd Co., Ltd., Rainbow Pictures and
American Allied Pictures.
Howard Zuker and Jerome B. Pochkoll
will be executive producers of "The Bell
Jar' which has a script by Marjoric Kellogg,
herself the acclaimed author of such
books as "Tell Me That You Love Mc,
Junie Moon." Jaglom's other credits in
elude "A Safe Place" with Tuesday Weld,
Jack Nicholson and Orson Welles and the
recently completed "Tracks," which star>
Dennis Hopper and Dean Stockwell.
'Swashbuckler' Retitled
UNIVERSAL CITY — "The Blarney
Cock" is the final title of the Jennings
Lang-Elliott Kastner production for Universal,
slated to begin principal photography
September 29. starring Robert Shaw.
James Earl Jones, Peter Boyle, Genevieve
Bujold and Beau Bridges. The pirate adventure
drama, previously known as
"Swashbuckler." will be directed by James
Goldstone at sea and on Mexican locations
with Jennings Lang as producer and Elliott
Kastner as executive producer. The Jeffrey
Bloom screenplay is based on a story by
Paul Wheeler.
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315
BOXOFFICE BAROMETER
This chart records the performonce of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with five fewer than engagements are not listed. As new runs
are reported ratings are odded and averages revised. Computation Is In terms of percentoge in
relation to normal grosses as by determined the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes comblnotion bills.)
1 Aloha Bobby and Rose (Col)

ADUNU t EXPLOITIPS
ALPHABETICAL INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
FEATURE REVIEW DIGEST
SHORTS
RELEASE CHART
SHORT SUBJECT REVIEWS
REVIEWS OF FEATURES
SHOWMANDISING
IDEAS
THE GUIDE TO BETTER BOOKING AND B U S I N E S S B U I L D I N G
Promotional Ideas
On Jaws Spread
With a $124,322,872 boxoltice gross in
80 days from less than 1,000 theatres.
"Jaws" has become the number one mosi
successful film in motion picture hlstor>.
What is more, the Universal film seems to
be spreading its success elsewhere—to those
promotional items created as tie-ins lo
capitalize on the interest in the film.
The popular "Jaws" T-shirt has sold nearly
500,000 units in a record eight weeks.
"The Jaws Log." a paperback Dell book,
is now in its seventh printing with sales
nearing 1.000.000. Written by co-screenplay
writer Carl Gottlieb, the book is on the bestseller
list, nestled near the original Peter
Benchley "Jaws" novel from which the film
was adapted.
More than 2,000.000 plastic "Jaws"
tumblers have been sold. "Jaws" music score
album sales through MCA Records are
nearing 200,000.
Other merchandising includes beach
towels, bike bags, blankets, costume jewelry,
shark costumes, hosiery, hobby kits, inflatable
sharks, iron-on transfers, games,
two varieties of posters, shark's tooth gold
charm, shark's tooth necklaces, sleepwear,
kiddie sweaters, swim towels, swimwear for
women, ties for men and a water squirter.
Eye-Catching
Stunts
Caught up in the frenzied excitement
surrounding "Jaws" campaigns, theatre
managers and circuits across the country
have devised imaginative stunts to prime
their runs over and above the use of the
tie-ins referred to above. For example.
Moyer Theatres in Portland, Ore., opened
its new Towncenter Cinemas with a pair ot
crowd-drawing "Jaws" stunts.
Working with radio station KISN, the
circuit arranged to have one of the deejays
broadcasit a portion his of program
from an above-ground swimming pool set
up at the theatre on opening day. The radio
personality invited his listeners to connout
to the theatre to see how long the\
could hold their breath under waler. Tho
winner received a one-year free pass.
Excitement for the first evening screening
of "Jaws" was provided by a skydiver
who dropped from a plane flying over the
complex in an attempt to land in the swimming
pool. News of the attempt drew a
large crowd which roared enthusiasticallv
when the stuntman hit on target.
Holdiiii; a "Jaws" patch print, co-producer Richard D. Zaniick.
Sharkfe^^^* ^
surrounded by tangible evidence of the excitement the film has created in the
brief period since it opened four months ago. Included in the promotional tie-ins
created to capitalize on the massive interest in the Steven Spielberg film are
T-shirts, towels, drinking cups, stockings, pendants, posters and soundtrack music
albums. Excitement also comes in the form of stunts, such as the treatment h\
Wometco Enterprises, Inc., at its Miami Seaquarium. below.
BOXOFFICE Showmandispr
•- "" "^'""

—
At Ogden-Perry Units
Co-Op Advertising. Imaginative Tie-Ins
Prime Nashville/ RollerbalF Debuts
Some of the most active showmen carrying
out promotional campaigns are those
managers working under the Ogden-Perry
banner. Kenneth W. Futch of the Cinema
1 & 2 in Lafayette, La., and John Perry
Bajon of the Gordon Theatre in Baton
Rouge. La., are cases in point.
For his "Nashville" to-do. Futch arranged
for co-op advertising with eight
area merchants, convincing them that the
country-western emphasis in the film was
a salable item which would help bring in
customers to ihcir bu'^incsscs. The upshot
Kenneth W. Futch, left, manager of
Center Cinema 1 & 2 in Lafayette. La.,
IHiuses with recording artist Eddy
Haven during the opening-night e.xcitenient
surrounding "Nashville."
Display
was a 15x26-inch, full-page ad in the Advertiser,
costing the theatre a fraction of what
it would have normally. The ad. which
appeared on opening day, consisted mostly
of a 40x60 poster that had been reduced.
KXKW radio, one of the participating
merchants in the newspaper ad and the
only country-western station in Lafayette,
also worked with Futch on its own in tubthumping
the film. In exchange for 45
passes to "Nashville," the station aired
promos, awarding a pass to some lucky
listener. Each time one was awarded, of
course, the film, theatre and playdate were
mentioned.
On opening day, the station broadcast
live from the theatre lobby from 4:00 p.m.
to 7:00 p.m. An added attraction during
that time was an appearance by ABC recording
star Eddy Raven, who autographed
photos for patrons and visitors.
Motorcycle Tie-in
Gordon Theatre manager John Perr\
Bajon used co-op advertising as well for his
Rollerball" promotion.
Tieing in with the largest motorcycle
dealer in Baton Rouge, G. N. Gonzales
Honda. Inc.. Bajon received a Honda 125
that he displayed in the theatre lobby as
part of a contest drawing. He also set up a
pictorial display at the dealership, explaining
how to register for the giveaway. Everyone
was eligible to register. Gonzales sweetc.ied
the entire "Rollerball" bally by presenting
Bajon with a $500 check to be used
for co-op advertising.
Two weeks prior to the film's premiere.
Bajon circulated large posters at strategic,
high-traffic locations around the city. The
Including Endurance Race Victor
Corrals Awareness for 'Bite the Bullet'
Mrs. Sylvia Schmidt and her
registered quarter horse Bar-
Sox-Four, winners in the quarter
horse division of the 50-
mile American Endurance
/< a c e Conference, created
quite a stir when they appeared
at the Alexandria Theiilre
in San Francisco as a liein
witli the opening of "Bite
ilie Bullet." Against a baclci/rop
of racing saddles, tack
cqiiipiuent and posters in
Iront of the theatre, Mrs.
Schmidt stood next to her
chestnut gelding, nicknamed
Mr. Lucky, and answered
many questions from the surprised
patrons.
posters were constructed from enlarged
stills action from the movie.
At the same time, Bajon worked out
another giveaway, this one with radio
WLCS. Donating "Rollerbair' T-shirts to
Ihe station— he and his entire staff had
worn identical T-shirts one month prior to
the opening to arouse patron curiosity
Bajon received 30 free spots for the film
and playdate. The T-shirts were part of a
contest, which required listeners to telephone
and pick a number between one
and ten. Depending on the number they
chose, listeners received T-shirts, records or
other prizes.
Bajon noted that WLCS dee-jay Terr\
Collins said listener response was "extremely
good."
Gordon Theatre manager John Bajon.
second from right, joined his staff in
wearing "Rollerball" T-shirts as a way
of drawing attention to the film.
J-^romo
I luaaetd
For his playdate of "Monty Python and
the Holy Grail" at the Uptown 5 in
Toronto, Canada, manager Morris Appleby
costumed several members of his staff as
King Arthur and his Knights of the Round
Table. The knights performed several duties
—taking tickets, selling candy, galloping
up and down Yonge Street in front of the
theatre with a banner and giving out coconuts
on opening day.
"1 enjoyed doing the stunt." Appleby
commented later. "It brought back the old
days." He added that the staff was most
cooperative and went along with the gag
willingly.
•
A major promotion for MGM's "Hearts
of the West" is under way as part of an
extensive newspaper advertising campaign
conducted by the James B. Beam Distilling
Co. Unusual facts about the film are highlighted
in the "Ripley—^Believe It or Not"
format used by the distiller to advertise
its Kentucky bourbon.
The tie-in advertisements arc appearing
in metropolitan dailies throughout Ihe
country, encompassing almost 500 markets.
•
"White Line Fever" star Jan-Michael
Vincent can be heard over 725 radio stations
with a truck-driver audience passing
along precautions for road safety. The film's
title is truckers' lingo referring to the hypnotic
state induced by long-distance driving.
63 — BOXOFFICE Septejuber 29. 1975

1412)
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IF YOU LIKED"YOUNG FRANKENSTEIN
YOU'LL LOVE "OLD DRACULA"
iin\
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TtU: (212) 752-4700
PHILAOCLPHU
iolHl Nunn
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PMIodilptiia, Pa )9I0I
T*lc: 121 S) S6S-*«t4
PITTSBUHGM
Bud aillom
107 Mi»i St., No. IISl
finibutqii. Po. 1S222
T.I. : 24J-27II
WASHINGTON, C
J.rom* Sandy
1217 M U W
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T.t.: (202) 147 2442
BUFFALO-ALBANY
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PG
Color by MovuH.ih
to]
NICKY HENSON • PETER BAYLISS
\( Ml WILhlK • dirt-cted by CLIVh DOMINI K
\ii XiiKTican International Release

B R O A D W AY
THE MASTER GUNFIGHTER," Tom
Laughlin's first non-"Billy Jack" role
in some time, opens October 3 at Flagship
theatres here, including the Penthouse, RKO
59th Street East. RKO 86th Street East.
Lyric and Academy. Ron 0"Neal co-stais
in the Billy Jack Enterprises presentation,
released by Taylor-Laughlin Distribution
Co. in more than 1,000 theatres throughout
the country that day.
The PG-rated western drama also stars
Lincoln Kilpatrick, Geo Anne Sosa and
international model Barbara Carrera in her
film debut. Frank Laughlin, who directed
his father's previous release, "The Trial of
Billy Jack," also directed "The Master Gunfighter,"
with mother Delores Taylor as
executive producer. Philip Parslow was producer,
Lalo Schifrin composed the score
and Harold Lapland did the screenplay.
Tom Laughlin has been waging an anticritics
campaign, with barbs at different reviewers
as part of an ad for the film on
a large Times Square billboard. Local
reception to the film should be interesting
as far as the critics are concerned.
The French Fihn Office here has announced
the arrival of a number of personalities
in conjunction with the 13th New
York Film Festival, now under way at
Lincoln Center.
The arrivees are: writer-director Louis
Malle and co-star Alexandra Stewart of
"Black Moon"; Marlene Jobert, star of
Claude Goretta's "Pas Si Mediant Que
Ca"; Jean-Francois Davy and Claudine Beccarie,
director and star of "Exhibition";
Andre Techine and Marie-France Pisier,
director and star of "Souvenirs D'En
France" {French Provincials); Marguerite
Duras and Delphine Seyrig, director and
star of "India Song," and Francois Truffaut
and Isahelle Adjani, director and star of
"The Story of Adele H."
•
The Museum of Modern Art is honoring
animators John and Faith Hubley, who will
receive the annual Annie Award from the
International Animated Film Society in Hollywood
November 20. A 90-minute program
will be shown on the museum twice
Monday (29 J, with two more programs
October 5. The Hubleys, who have won
numerous awards, recently have been connected
with the "Electric Company" and
"Sesame Street" TV series. Their latest film
is a full-length feature, "Everybody Rides
the Carousel," adapted from the works of
psychologist Erik H. Erikson.
•
Michael Jusco has been luimed Bryanslon
Distributors' New York division sales manager,
it was announced by president and
chief operating officer Louis Peraino. Jusco
most recently was Eastern sales head of
K-Tel Films aiul previously was New York
branch manager of National General Picliau'd
in liryanslnn's New York office.
lu\co will be working directly under Jen
Garfinkel. newly appointed general sales
manager.
•
Federico Fellini"s films will be the subject
of a retrospective to be presented every
Thursday at the Bleecker Street Cinema by
the Thousand Eyes film society. Running
from October 2 through November 6, the
series will commence October 2 with
"Variety Lights" (1950) and "The White
Sheik" (1952). Next program, October 9,
will consist of "I Vitteloni" (1953) and
"La Strada" (1954).
•
Dore Schary has returned from Italy,
where he completed the script of "The
Quest" with Amos Elon, author of the
book "Herzl." on which the play is based.
Schary departed here for West Coast meetings
with David Begelman. president of
Columbia Pictures, which is participating
financially in the play and will produce a
film version. "The Quest" will begin rehearsals
here in December, with Schary
directing.
Charles Bronson's latest release, "Hard
Times," begins Wednesday, October 8 at
Flagship theatres here. The Columbia release,
a Lawrence Gordon production, also
starring James Coburn, Jill Ireland and
Strother Martin, follows Bronson's previous
feature, "Breakout," by just a few months.
Set in New Orleans in the early '30s,
the action drama was directed by Walter
Hill from a screenplay by Hill, Bryan Gindorff
and Bruce Henstell. Paul Maslansky
was executive producer of the Claridge
Associates/ Persky-Bright production.
•
The Jan Kadar film "Lies My Father
Told Me," a Columbia Pictures relea.se. will
have its American premiere engagement
this fall in New York. Directed by Kadar
from an autobiographical story by Ted
Allan, the drama was produced by Harry
Gulkin and Anthony Bedrich and tells of
a young boy's affection for his aged grandfather
in a Montreal ghetto of 1919.
•
Woody Allen's "Love and Death" grossed
more than .$909,000 in its recent engagement
at the Sutton, Paramount and Beekman
theatres, it was reported by James R.
Velde, senior vice-president of United
Artists. The comedy began its Red Carpet
run at some 55 theatres Wednesday (24).
Other showcase attractions included "Pan
2 Walking Tall," "Kung Fu Gold," "Flossie,"
"Cleopatra Jones and the Casino of
Gold," "And Now for Something Completely
Different" (the original Monty
Python film), "The Wind and the Lion,"
"The $50,000 Broad," "SuperVixens," "The
Day of the Locust," "Sheila Levinc Is Dead
and Living in New York" and "Chinatown,"
"The Exorcist," "Pleasure Masters" and
"Jaws."
Bill Sargent's "Give 'Em Hell, Harry!",
starring James Whitmore as President Harry
S Trimian, had an exclusive three-day run
on showcase beginning Wednesday (24.)
'Hearts of the West'
To Debut at Sutton
NEW YORK—MGM's "Hearts of the
West," a comedy starring Jeff Bridges,
Andy Griffith, Donald Pleasence. Blythe
Danner and Alan Arkin, will begin its
world-premiere engagement at the Sutton
Theatre Wednesday, October 8. A Bill/Zieff
production. "Hearts of the West" is released
by United Artists.
"Hearts of the West" will have worldpremiere
performances at the New York
Film Festival (October 4 and 7) and also
will launch the San Francisco Film Festival
October 15.
Directed by Howard Zieff from an original
screenplay by Rob Thompson, "Hearts
of the West" is the story of a Midwestern
farm boy's adventures in the Hollywood
of the '30s. The picture was produced by
Tony Bill.
'Jaws' Mania Is Lingering
At Eastern Shore Resorts
ATLANTIC CITY, N.J.—The resort
movie houses were not the only ones to
profit from "Jaws." The best-selling book
and movie also proved to be a bonanza for
the souvenir vendors during the summer
season just ended. Boardwalk shoppers said
the items don't have to have anything to
do with "Jaws"— "just so it's sharks, it's
hot."
A boardwalk novelty store hung a large
stuffed toy shark outside the store with".;
small doll tied to the gaping red felt mouth
and "everybody came in wanting to buy the
shark eating the person." The stuffed gray
sharks, looking exceedingly benign despite
the toothy gaping jaws, go for $10.98 each.
Marlene Holverson, manager of one of
the Irene outlets here, said she had 32 dozen
of these shark toys a few weeks ago but
now only about six of the stuffed fish are
left. Whenever the seashore business can
grab onto a dorsal fin, they do. The boardwalk
amusement piers are all sporting
"Jaws" games, with the cuddly, stuffed
sharks in gray, yellow, green and red offered
as prizes.
The Steeplechase Pier "Jaws" roulette
wheel at 25-cents a chance regularly attracts
crowds of players. However, a nearby
"Benji" game, offering replicas of the movie
dog, has had comparatively few takers.
Shark jewelry is another hot item here,
as are posters— not only the official "Jaws"
placards but anything with sharks. A shipment
of twine bracelets, each shaped like
a shark's jaw, disappeared from counters
almost as soon as they hit. And plastic shark
penny banks, about two-foot tall, are going
for up to about $3.
"Jaws" and sharks are a popular topic
of conversation all over the area and WFIL
Radio in Philadelphia, with a strong signal
reaching the resort area here, had a popular
contest for the most appropriate—or
inappropriate— double feature. The winners
received "Jaws" T-shirts and posters.
BOXOFFICE :: September 29, 1975

IT S EASY TO STEAL A MILLION
THE HARD PART IS GETTING AWAY!
STELLA srasiSTymwHiiAN
CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOTT Production of a NOEL NOSSECK Film
stamne STELLA STEVENS and STUART WHITMAN in "LAS VEGAS LADY" • w.m GEORGE DiCENZO • LYNNE MOODY • IINDA SCRUGGS
ANDREW STEVENS • JOSEPH DELIA SORTE • SPtcui cuisi 5t»»s lESSE WHITE • TONY Bill
f.ec.i.ve p,odu»rs JOSEPH ZAPPAIA • GENE SIOTT • ».,o.oduc». lOEl B MICHAELS • *..ti,- », WAITER OAllENBACH
, 01 Photography STEVEN KATZ • P.odw'.' iind oi-.cM B, NOEL NOSSECK • .t^'i':i^^^ MARILYN I TENSER* A CROWN INTERNATIONAl PICTURES RELEASE
iSl'!*!*.^-'^iv COLOR BY DELUXE
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NEWTON P. JACOBS (Chairman of the Board) MARK TENSER (President) GEORGE M JOSEPHS (General Sales Manager)

. . "Waltz
I and the Boulevard Mall . . . "The
. . The
BUFFALO
Under a proposal made by the Friends of
the Buffalo Theatre, the group would
take over the operation, restoration and
maintenance of the house in behalf of the
city, which is the reluctant landlord because
of nonpayment of taxes. One of three
groups to make proposals to save the theatre,
the Friends of the Buffalo Theatre has
worked two years on restoring the ornate
interior and the Mighty Wurlitzer— at no
charge.
Variety Club Tent 7 at a dinner party
Saturday" (20) gave $315,886 to five local
organizations working with handicapped
children. Chief barker Adolph Marter said
the largest contribution went to the Children's
Hospital Rehabilitation Center. The
money was raised through the tent's 13th
annual telethon and weekly bingo games
throughout the year.
The motion picture "Give 'Em Hell,
Harry!" was the focal point of a $25-perperson
fund-raiser sponsored by the Erie
County Democratic Committee, the benefit
preview held at Holiday 1 in Cheektowaga.
It was preceded by a party at the Iron
Horse Inn. Over 100 persons prominent
during the Harry S Truman administration
attended. The film opened a three-day nineperformance
engagement at the Holiday
Wednesday (24).
Variety Club Women Tent 7 presented
a fashion show Saturday (27) in the clubrooms.
193 Delaware Ave., with president
Rita Inda presiding. Mrs. Walter Meyer
was program chairman and Mrs. Frank
Quinlivan was her assistant. Models were
the Mmes. John Serfustini, Paul Weischaerath,
George DeAetn. Gervase Ernewein.
Russell Clerersley, Michael Messinger, Herman
Messinger and Althea Nuchereno.
Mrs. Raymond Newman was luncheon
GREETINGS
chairman. Ann Marie Taberski and Marie
Pxepiera were door chairmen. Decorations
were prepared by Mrs. Thomas Roran and
Mrs. Charles Bogges. Mrs Charles Atlas
was publicity chairman.
.
Fewer than 300 persons turned out for
the night presentation (and a lesser number
for the matinee) at the Buffalo Theatre
when Chuck Berry put on a rock 'n' roll
performance, spoiling the concert promotion
debut of Tom Bryant, meat packer
from Depew. He leased the theatre from
the city for $750. Bryant blamed adverse
publicity in both local papers for the poor
turnout of the Toreadors"
opened in the Keenan Theatre. Lockport.
the first of a series to be offered this fall
. . . "Give 'Em Hell,
in the showhouse
Harry!" opened Wednesday (24) in Holiday
Hound
of the Baskervilles" bowed in the Plaza
North. Opening-day admission was 50
cents.
Stephen P. Cain, 73, local newspaperman
for five decades, is dead. He was the husband
of Rachel Cain, society editor of the
Evening News. Cain resided for many years
at 33 Windspear Ave.
A crowd of nearly 10,000 was expected
for the first outdoor music festival to be
held in Allegany County, slated for Saturday
(27) ... A special one-week engagement
of eight American Film Theatre attractions,
presented for the first time at
popular prices and in continuous presentations,
has been set at the Evans and the
Holiday 6 theatres.
"Man, the Political Animal" is the theme
of ihe 17th annual Newman Center film
series at Buffalo State College. The sixfilm
series opened Friday (26). Screenings
NATO & NAC
and discussions are free and open to the
public.
Floyd Fitzsimmons of Warner Bros..
Boston, called friends here to inform them
that he is working with Tom Woolery of
the Como 6 theatres on the screening of
a new WB movie in October. Floyd visited
this city frequently in the old days . . . The
Riviera Theatre, Tonawanda, has established
a new price policy. Children 16 and
under are admitted for $1 . . . Ben Kowal.
district manager for Blatt Bros. Theatres,
reports a banner year at his ozoners in
western New York. Bob manages the Star,
Park and Skyway drive-ins in this region.
A proposed city anti-obscenity ordinance
is to come before the common council's
legislative committee soon. Lovejoy Councilman
Raymond Lewandowski has proposed
the law and has promised that the
public will be heard . Kensington-
Bailey area will begin its bicentennial celebration
with a program in che Central Park
Plaza. The area is in the vicinity of the Kensington
Theatre, located at Bailey and Kensington
. . . Jerry Edelstein of WADV-FM
and his wife are planning a vacation drive
to Williamsburg in October. Jerry is a sales
executive at WADV.
Msgr. Franklin M. Kellihar, onetime
wrestler who went on to become "father"
of Buffalo Boys Town, was "roasted" as
the "Fall Guy" at the annual Saints & Sinners
luncheon in the Statler-Hilton. Msgr.
Kellihar received a purse for his favorite
charity, which, incidentally, was Temple
Beth Zion. Richard Wilcox emceed the
event . . . Evening News reporter and art
critic Jean Reeves has retired to do freelance
writing.
Mrs. Stanley Kozanowski, wife of the
manager of Dipson's Bailey Theatre, is recuperating
at home following hospitalization.
"Papillon," starring Steve McQueen, an
Allied Artists production, is slated to open
in Holiday 1 in December and Joseph P.
Garvey is looking forward to a record
week.
The
picture is always
better when you
give them
BANNER
CANDY
BANNER CANDY COMPANY
BROOKLYN, NEW YORK
Dorothy Panzica Retires
BROOKLYN, N.Y. — Dorothy
Panzic.i
has retired from Loews Theatres after 35
years with the circuit. She had been manager
of the Kings Theatre on Flatbush Avenue
since 1962.
SILICON
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—
. . NEW
PHILADELPHIA
J^
MovieworH Museum was set up b\
George A. Hamid jr. as one of the
attractions at his New Jersey State Fair in
Trenton. N.J. The exhibit during fair week
featured such items as the Beatles' Bentley
Batmobile. Steve McJueen"s motorcycle
and Doctor Zhivago's sleigh.
Weekend movies offered at the William
Penn Museum in Harrisburg are under
a new policy. Instead of offering the same
film on both Saturday and Sunday afternoons,
the museum will present a different
film each afternoon. Each will represent a
different category from among the western,
dramatic, children's comedy, musical and
Special local interest was shown in
historical groupings. To inaugurated the
new policy the first weekend offered "All
Quiet on the Western Front" and "Oklahoma!"
Atlantic
City. N.J., "The Money." It had its
American premiere at the Charles Theatre
there Saturday (27). Scenes were shot here
for the film during the summer of '74. The
feature was produced and directed by Carl
"Chuck" Workman, son of Atlantic City's
Judge and Mrs. Leon Leonard. Workman
came for the opening and the celebration
at the Strand Theatre, where much of the
suspense comedy was shot. Mayor Jay
Bradway hosted the opening party.
Genera] Cinema Corp. scheduled eight
one-week engagements, starting with "Luther"
for the Friday (26) week and ending
with "A Delicate Balance" the November
7 week, for eight American Film Theatre
features at the circuit's five area theatres
the Walnut Mall and Northeast theatres in
this city's neighborhoods, the Clifton
Heights Theatre. Valley Forge Theatre in
King of Prussia and Route 38 Twin theatres
in Cherry Hill, N.J.
Linda GoHenberg, publicity and promotion
chief for Budco Quality Theatres,
scheduled a private screening for "Three
Days of the Condor" at the Top of the Fox
screening room ... A special preview
showing of "Give 'Em Hell, Harr>!" for
the benefit of the Women's Guild of the
.American Heart Ass'n of Mercer County,
Trenton. N.J.. was held the night before
the regular three-day run at Budco's Prince
Twin in that city.
Blue ribbon films from the 17th annual
.American Film Festival held in New York
City in June will be sponsored by Marywood
College for the fourth Annual Winners'
Circle Film Festival in Scranton in
connection
with the Scranton Free Library.
The midtown New World Theatre scheduled
midnight screenings for the first time,
offering "Woodstock" at that hour only on
Friday and Saturday nights . . . The "Film
Flick at Noon" season started at the Delaware
Art Museum in Wilmington, Del.,
with "The Skin of Our Teeth." The free
film showings are offered Tuesdays at
noon.
"Jaws" has become the top money-maker
of all times for Delaware's motion picture
theatres. In its first ten weeks at Budco's
Edgemoor Theatre near Wilmington, Del.,
it grossed a record $198.000—and it is still
NOW BCX)KING 100 SCREENS
IN PENNA., NEW YORK & NEW JERSEY
attracting good business at
the house.
Nicola Moscona, internationally known
opera singer, who died here of an apparent
heart attack Tuesday (16) at the age of 67,
also sang in Broadway musicals ("Fanny"),
in TV productions and in the movies, taking
a role in the MGM film 'The Great
Caruso."
The municipality of Longport, N.J.. just
outside of Atlantic City, tabled a move to
renew the cable TV franchise there for
TelePrompTer. The action was in opposition
to a proposed rate hike for the cable
service, which also will affect the municipalities
of bordering Ventnor and Margate.
L. H. MiJton Holton, a 35-year veteran
of film production in New York and overseas,
will join Cable Haven TV at Manahawkin.
N.J., which is extending its system
into other area communities, as program
director.
Holton, who has directed two film
features and 200 industrial films in addition
to 200 TV commercials, will direct an extensive
expansion in programing for Cable
Haven.
A program of prize-winning motion pictures
titled "Revolutionary Film Series," depicting
revolution in other countries, will
be shown each month at Moravian College
in Allentown. Opening with 'A Tale of
Two Cities," other films to be shown in
the school's Hall of Science will be "Potemkin,"
"To Die in Madrid," "Memories of
Underdevelopment" and "Hearts and
Minds."
TelePrompTer Cable TV took full-page
ads in southern New Jersey newspapers to
herald the introduction of a new Home Box
Office service offering "first-rate current
movies presented uncut and uninterrupted."
among other home cable TV entertainments.
Almost two-dozen movies, ranging
from "Lenny" and "Mame" to "Death
Wish" and "The Sting." were featured in
the full-page ad. The Home Box Office
service is available, starting this month, in
southern New Jersey from Vineland down
to Cape May.
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73701.
Soplcmber 29. 1975

WELCOME NATO.
Film Ventures International,
The
Merchandisers of the Year, Now
Takes You "BEYOND THE DOOR" to New
BOXOFFICE
MAGIC!!
If You Want to Hold Your Man
You've Got to be Rated X!
i
iiij.i. ! ,i ,gvi; .:.g j.

'Blue Sea of August'
Sweeps NY at 750
NEW YORK. — Italo filmmaker Lina
Wertmuller's retelling of the "Admirable
Crichton" stoi^.'. "Swept Away By an Unusual
Destiny in the Blue Sea of August."
was top winner in its first week at Cinema
H with a 750. Second was last week's winner.
"Every Inch a Lady." which improved
with 415 in its third World week. Third
and also down a notch came "Ilsa, She Wolf
of the SS." 305 for the fourth week at
42nd Street's Apollo TTieatre.
"A Pain in the A - -" was fourth, earning
220 in the si.xth stanza at the 68th
Street Playhouse. "Just Before Nightfall"
dropped from third to fifth spot, averaging
out at 200 for the second round at the
Paris. Nearly every first run attraction
made the list, which was sparse due to a
large amount of revivals and second time
features, such as "The Texas Chainsaw
Massacre," which is doing excellent business
now after a disappointing opening last
year.
Revivals also made up a large portion of
the showcase output, the top films being
"The Exorcist." "Bug." the combo of "A
Clockwork Orange" and "Deliverance."
"Jaws" and "The Fortune." The reissues
of "Last Tango in Paris" and "The Lion
in Winter" rounded out the showcase entries.
(Average Is 100)
Apollo 42nd Street—Ilsa, Slie Wolf ol the SS
(Cambist), 4th wk
Beekman—Love and Death (UA) 14th wk
305
110
C)nema 1—The D

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£-9

. . More
PITTSBURGH
City/Franklin. November 26 openings will
be in Bedford. Bradford, Clearfield. Du
Bois, Indiana, Punxsutawney, State College
and Warren. In West Virginia. "The Hiding
Place" is booked November 12 in Weirton
and Wheeling/ Moundsville; November 19
in Charlestown. Clarksburg. Elkins. Fairmont.
Huntington. Morgantown. Parkersburg
and Weston, and November 26 in
Beckley. Bluefield/ Princeton. Welch and
Williamson.
Bravo! The 49th season of the Pittsburgh
Symphony Orchestra is a sellout! . . . Divine
in "Pink Flamingos" has been doing remarkably
well at the Carnegie Cinema
where for six consecutive weekends, Friday
and Saturday midnight shows, this adult
farce is
featured.
A disorderly moviegoer at the Fulton was
taken into custody after his request for
refund of his $1 admission. A group of men
demanded the return of their admission
price with one attacking two policemen
who tried to arrest him. Loud and abusive
and unwilling to leave without his $1 refund,
he was charged with disorderly conduct,
resisting arrest, aggravated assault and
inciting to riot ... Ice skating rinks in
North and South Parks will open for the
new season October 24 . . . Irv Kupcinet's
Chicago movie service is now being printed
here in the Press.
"The motion picture industry has moved
-
^orld Wide Pictures' The Hiding so far beyond Clark Gable's first 'damn" as
Place," based on the best-selling book to be almost unrecognizable. The distinctions
between the rating codes—G. PG. R
by Corrie ten Boom, opens in the following
Pennsylvania cities November 12: Beaver and X . . . continually slide downward in response
to the liberalizing moral climate,"
Falls, Ellwood City. Erie. Greensburg
/ Jeannette / Latrobe. Monessen / Donora.
This statement appeared in an editorial
titled "Bitter Fruits" in the County Gazette.
New Castle. New Kensington. Pitts-
burgh (for suburban locations). Sharon- Farrell,
Uniontown/West Connellsville, Washington/Canonsburg
Pittsburgh. Tuesday (9).
and Waynesburg. No-
Mel Meyers, partner with Bernard
vember 19 playdates are set for: Altoona, Clement at the Galaxy, Bridgeville. has acquired
the nearly 50-year-old Leona. Home-
Butler. Greenville. Grove City. Johnstown.
stead, in recent years opened and closed as
Kittanning. Meadville/Cochranton and Oil
the Fresh Energies
being prepared
Theatre, and it was
for reopening as the New
Leona. Tiie policy, said Meyers, will be
LOVE ME
I MAY BE DEAD
TOMORROW!
movies with stage offerings-rock shows
Bernard Clement
from time to time . . .
recently added to his theatre holdings one
hardtop and two ozoners in Ohio: Cinema.
Columbiana; Starlight Drive-In. Newcomertown
near New Philadelphia, and Skyway
Drive-In. Malvern.
Cinemette, operating the Virginia,
Charleston, W. Va.. acquired two ozoners
there, the Walnut Grove Drive-In west of
the city and the Owens Drive-In east of
Charleston.
"Dolemite" was on screen at the Stanley
. . . Dick Herstine of the Gardner Theatres
with Wheeling headquarters, told us that
pioneer showman George W. Sallows. Morgantown,
W. Va.. has been in poor health
and is confined to his residence there . . .
John C. Holmes again captured the screen
at the Garden in "Personal Services," which
was combined with "Fantasy Girls" . . .
Go Go Boys, featured at Stage 966, 966
Liberty Ave., are big on local radio shows.
"A Dirty Western" was co-featured with
"Short Circuit" at the Art Cinema, where
the new show is topped by Harry Reems
in
"More."
Area theatres have been showing "Super-
Vixens," "Cherry, Harry & Raquel."
"Teenage Hitchhiker." "Teenage Tramp."
"Executive Wives," "Macon County Line."
"Stateline Motel," "Beyond the Door."
"Night of the Living Dead." "Last Tango
in Paris." "Love and Death." "Cooley
High." "The Other Side of the Mountain"
and ".Sexteen."
Penthouse 2, after "Fireball" and "Too
Hot to Handle." brought in "My Time to
Swing" and "So You Want in Show Biz?"
Penthouse 1 showed "All American Stud"
and "Erotic Boutique" . and more,
CATV is providing community service and
is installing free new units in municipal
offices whereby via
Thomas Winterbottom of Wilkinsburg
took his projectionist test and passed with
a grade of 96 but he did not receive notification.
He died suddenly and his wife received
the letter. Mrs. Doris Winterbottom
presently is staying with her sister in Hopkinsville.
Ky. Her late husband was the
son-in-law of 56-year veteran of the business,
I. E. "Bud" Fike of Manos Theatres.
Mr. and Mrs. Norman Fleishman visited
in Los Angeles wtih son Ron. employed
there by TWA. after the Regent Square exhibitor
attended the NITE organizational
meeting in Kansas City. The younger
Fleishman son. Mike, is at the Indiana (Pa.)
University, pursuing his master's degree in
education.
Columbus Day is October 13, a Sunday,
and the next day, too, in Pennsylvania is a
holiday for state and national banks in this
commonwealth under a new law.
Lige Brian, who started in the exploitation
business here many years ago with
WBT, continues planting WB news and ads
in New York.
Nixon electric sign sparkled up and down
Liberty Avenue Saturday night (20) for the
first time in 20 months and the city's only
legitimate house, with Leo Carlin returned
as manager, was reopened Tuesday (23)
through Saturday (27) with a touring company
of "1776." There will be a rock show
and film Monday (29) and another rock
show in four performances October 2-4.
Byron Cleeland, 28-year-old producer-promoter
heading Curtains Up, holds a fourmonth
lease at the Nixon, while the promotions
of Miriam Cherin and Marcelle Felser
of Theatre Yes! is continuing in keeping
the house in
the city.
Coming up with the biggest show of all
in the American Revolution Bicentennial
is your correspondent's cousin's effort in
the Great Meadows Amphitheatre being
built adjacent to the Fort Necessity battlefield
on Route 40. 55 miles south of this
city. Behind this overall project is Marion
"Slugger" Klingensmith. Fayette County
commissioner, who says that this will be the
site of the theatrical presentation of "To
Forge a Nation" next summer, this historic
play having been co-authored by Josephine
Cornish and Marjorie N. Stoy. It is said
to be a bigger and greater show than the
city of Jeannette's bicentennial stadium
show of some siunniers ago, "Settlin" Down
With the Klingensmiths." which featured
enactments of the building of Fort Klingen-
.smith and by far the greatest Indian handto-hand
engagement of all time, the twoday
battle at Bushy Run.
a sort of typewriter permits
instantaneous news to be viewed in
type on the special cable channel . . . The
Guild is coming up again with "Fantasia"
... In addition to Joey Heathcrton, Hank
Garcia is on the entertainment program at
the Holiday House for the 49th annual dinner
of Variety Club Tent 1, Sunday evening.
October 19. Tcnl I should be electing olliccrs
at this time.
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PARROT FILMS. INC.
•Septcjiibcr 29, 1975

Fake Censor Seal Is
Found on Adult Film
BALTIMORH— Alont: with various viLw^
of hard-core pornography, the film "Anglo
of Love," viewed Monday (8) by the Maryland
Censor Board, revealed yet another
Angle" that board members say they have
not seen in at least four years— an attempt
to use a previously issued seal on an unapproved
motion picture.
We sometimes run into theatres splicing
unapproved cuts into approved film."
stated David J. Preller, the board's chairman.
"But this is the first time in my four
years of experience that the seal from an
approved film was switched somewhere
along the line to an unapproved film."
'Angle of Love," which bore the seal
number of "Honey," a picture approved
b> the board in 1967, was seized Sundav
night (7) by city police at the North Cinema,
located in the first block of East North
Avenue. Projectionist Walter E. Copeland
was arrested and charged with two censor
board violations: showing a misbranded film
and exhibiting a film without a license.
These misdemeanors carry a possible fine
of $50. Copeland was released on his own
recognizance.
The theatre, presently under new management,
was closed in May 1974 during a
confrontation with the board over its showing
of the controversial film "Deep Throat."
Thomas P. Raimondi, 47, a part-time
censor board inspector since January,
viewed "Angle of Love" Sunday (7) during
a routine inspection tour and contacted
the board's chief inspector, who in turn
called the police.
"I had never seen anything like this,"
stated Raimondi. 'It took me completely
by surprise. I knew immediately that i.
could not have been approved."
Raimondi said he applied to be an inspector
because of his legal background and
his interest in censorship. "I think violence
and pornography can hurt the public, particularly
when it's shown widely on IV
and in theatres," commented Raimondi.
BALTIMORE
Columbia's "Bottled Lightning" is scheduled
to begin production next spring on
location in the Adirondack Mountains.
Bill Sellars Jess Harper

WASHINGTON
Qive 'Em Hell, Harry!" was premiered at rooms. Among others were Joe Bernheimer.
Loew's Palace Tuesday evening (23) Mid-Way Buying & Booking. Rehoboth
as a fund-raising gala for the National Beach, and from Baltimore were exhibitors
Democratic Committee. Star James Whitmore
and producer Bill Sargent were hon-
Bill Brizendine and Walter Gettinger.
Irwin Cohen. .Aaron Seidler. Tom Sherak.
ored at a congressional luncheon on Capitol among many others.
Hill the same day. the fete attended by
William Zoetis, 20th Century-Fox branch
members of the Cabinet, a delegation from
chief, had a tradescreening of "Royal
Congress and members of the working
Flash" at MPAA's screening room Thursday
(25) Charles T. Jordon. Warner
press. David Pollard, local publicist for the
President Harry S. Truman tribute, issued
Bros, branch chief, has invited exhibitors
invitations to a preview showing of the film
to a tradeshowing of "Lisztomania" at
at the AFI Theatre the afternoon prior to
MP.'SkA October 5.
the TheatroVision production's unreeling
at the Palace.
Leipsner Teleview of metropolitan Washington,
headed by president Steven Leipsner,
is a new film industry firm which recently
of>ened at 8401 Connecticut Ave..
Chevy Chase. Md. The phone number is
. . . Another addition to
(202) 656-7100
the local industry is the opening of Ray
Thompson Associates in the Global Building,
where the phone number is (202) 347-
9688. The latter also has offices in Philadelphia
and Baltimore.
Tony Lomonaco, Bucna Vista district
manager, was among the out-of-town guests
attending the retiring Gertrude Epstein's
cocktail-buffet, which BV branch manager
Harry Howar hosted at the Motion Picture
Ass'n of America's spacious reception
Columbia's 'Emmanuelle'
Top Grosser in Venezuela
CARACAS. VENEZUELA — -Emmanuelle."
released here by Columbia Pictures,
has become the all-time grossing champion
for a run in any theatre in Venezuela. The
movie is also the second film in Venezuelan
history to surpass 1,000,000 bolivares
($234,000) in one theatre.
Previous record holder was "The Sound
of Music." which just reached the LOOO,-
000-bolivare level in 52 weeks at the 674-
seat Florida Cinema here. "Emmanuelle"
brought 1,001,792 bolivares at the conclusion
of its 15th week at the 294-seat
Caroni. It is still going strong with a 15th
week net figure at 43,160 bolivares and
appears headed for a long run.
U\ST YEAR ASSOCIATED GAVE YOU
"MONEY-POCKETING"
CALL
PHIL V-^
GLAZER ^
(301)385-0600
ASSOCIATED
PICTURES CO., INC.
19 W. Mt. Royal Ave.
Baltimore, Md. 21201
TERMS ON
THE
IG HITS!
THIS YEAR PUT
EVEN MORE IN
YOUR POCKET
WITH.
OUT-BLAZING BLAZING SADDLES
iSplf^^^^^
in COLOR
BALTO., MD.
MULTIPLE
Sept. 3 -Sept. 9
$14,902
NITE Directors See
Abuses in Industry
(Continued from page E-8)
of theatres under his/ her/ its jurisdiction.
Northern Independent Theatre Exhibitors'
fee is payable now at $100, this membership
dated to Oct. 1, 1976.
Lack of product comes easily
these days,
particularly with extended first-run holdovers
and illegal moveovers— and the Consent
Decree is not being observed, NITE
says. But this film territory fortunately has
a federal court ruling that, except for socalled
roadshows (and there are no longer
such roadshows), the first run has a 42-
day protection (the Basle case of 1958)
but that it is not practiced by first run or
by film distributors. NITE will seek effectiveness
of this "protection" and will be
active in fighting every illegal trade practice
used against independent exhibitors.
At the time of the initial meeting of
NITE, three UA releases had passed the
42-day limit in first-run exhibition here and
were continuing in exhibition: "Rollerball."
"Love and Death" and "The Return of the
Pink Panther," it was pointed out.
Among those attending the organizational
meeting were western Pennsylvania exhibitors
including Abe Beter, E. C. Jones, Mr.
and Mrs. Jack K. Vogel, Steve Rodnok jr..
Danny Castelli, Mel Meyers, Mrs. Helen
Kerzan, Milton W. Lodie. Ira M. Ramsey,
George Pappas, Frank E. Lewis, Earl R.
Beckwith, Richard W. Neff. August Pfeiffer,
Rocco Serrao, Rox Serrao, David George,
Robert A. Hanna, James F. Nash. Bernard
Clement, Joseph F. Mulone, Nick Mulone.
Tom G. Zaimes, Michael Claditis, Norman
Fleishman, Steve Gary jr., Joseph Bugala
and John Coussoulis.
Attending from eastern Pennsylvania was
Morton Brodsky, Lancaster, a director of
Theatre Owners of Pennsylvania (TOP).
ard from West Virginia John B. Gardner
and Dick Herstine, Wheeling; George Anas,
Tom Anas and Hal Shoup. Weirton, and
Walter P. Dills, Charleston, director of
NATO of West Virginia.
A number of the new NITE members v\ill
attend the National NATO convention
October 1-4 in New Orleans and Norman
Fleishman was present for the organizational
meeting of the National Independent Theatre
Exhibitors Ass'n in Kansas City Tuesday
and Wednesday (2.^, 24).
The next meeting of the new NITE group
here is scheduled for Friday, October 1 0.
at 1 p.m.. again at Chatham Cinema. Independent
exhibitors will be notified or contact
with Norman Fleishman could be made
via the Regent Square Theatre by calling
241-9595 o'r 24l-2.V^2.
I
,^
"Retiring first of
Am knowledgeable of distribution
1976.
. .
;| interested in contacting producer
W with short subjects, travelogue and/
i>) or cartoons."
i Write BOXOFHCE, 2519
SeptemIxT 29, 1975

!
IF YOU LlKED"YOUNG FRANKENSTEIN"
YOU'LL LOVE "OLD DRACUL A"
1

Hollywood
^/^LDWOOD ENTERPRISES' production
of "All the
President's Men" lensing
ended Tuesday (23). 96 shooting days
after the film first began on location in
Washington. D. C. Robert Redford and
Dustin Hoffman star as Washington Post
reporters Bob Woodward and Carl Bernstein
who broke the Watergate coverup
ing. Also busy at the recording studios are
Gordon Lightfoot, doing a double album
for Warner Records; Neil Sedaka recording
"The Hungry Years" for MCA Records-
Rocket Records: Tom Petty working on an
album for Shelter Records: Country Joe
MacDonaid, recording an album for Fantasy
Records and Alice Coltrane. recording
for Warner Records.
*
The American Film Institute opened its
new academic year Friday (26) with 62 new
students, an increase of 32 over last year,
with total enrollment expected to be more
than 90 students, includ'ng second year and
advanced filmmakers. The curriculum will
include directing, producing, cinematography
and screenwriting.
*
The Screen Actors Guild has announced
that 16 candidates are seeking election as
national SAG officers and 43 candidates
are running for seats on the Hollywood section
of the national board in the upcoming
SAG election.
•
Bob Hope will be the master of ceremonies
of the 20th annual ball of the Hollywood
chapter of the National Academy
of Television Arts and Sciences, at which
George Bums will be honored November
23 at the Century Plaza Hotel.
•
Ralph Bellamy has been named the fifth
judge to be selected so far for the 12th annual
Hugh O'Brian acting awards competition
in which 12 finalists will be judged
October 8 at the University of California
at Los Angeles.
•
"Hot Potato," the Weintraub/ Heller production
filmed in Thailand, has been acquired
for worldwide release by Warner
Bros. The film, written and directed by
Oscar Williams, stars Jim Kelly, George
Mcmmoli, Geoffrey Binney, Irene Tsu and
Judith Brown.
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Happenings
C. W. "Tommy" Thompson jr. has been
re-elected to a second term as president of
the Studio Security Assn at the Burbank
Studios. Other officers named by the 75-
member guard unit are Frank Kissel, vicepresident:"
Vale Hanzel, secretary; Dennis
Doler, assistant secretary; Jerry Trylch,
treasurer; Jim McAllister, assistant treasurer,
and Jim Abney, sergeant-at-arms.
story.
*•
*
Motown Productions' "Mahogany." starring
D'ana Ross, is being scored at the Bur-
City Council was filmed Wednesday (17)
A continuing session of the Los Angeles
bank Studios, with Lee Holridge the composer-conductor
and Mike Masser produc-
starring Walter Matthau. Reportedly the
as backdrop for "The Bad New Bears,"
first time that the council has been filmed
in live session to be used in a movie, Paramount
shot 15 takes in the council chambers.
•
"Cat Murkil and the Silks" starts shooting
Monday (29) on location in Santa Maria,
Calif. David Kyle from the Broadway
stage has the title role in film dealing with
today's juvenile gangs. John Bushelman directs
the Pine-Thomas production from
the screenplay by William C. Thomas, who
is producing the film.
*
Jessica Walter has been named to the
judges' panel for the 12th annual Hugh
O'Brian Acting Awards to be presented
Wednesday, October 8. at the University
of California at Los Angeles. Previously
announced judges were Dennis Weaver,
Carol Burnett and Don Knotts. When completed
the panel will consist of si.x TV,
professionals and
motion picture and stage
one Twelve UCLA professor. finalists selected
from the UCLA Theatre Arts Department
will compete for $1,850 in prizes.
•
Special invitations to members of the
sound category of the Academy of Motion
Picture Arts and Sciences are being extended
by Columbia Pictures and the Robert
Stigwood Organization for special screenings
of "Tommy" October 2-3 at the Fox-
Wilshire Theatre.
*
American International's "Dragonfly"
has completed filming in Danbury, Conn.,
and is set as the company's Christmas release.
•
Alan Arkin has reported to London for
start of rehearsals for his co-starring role
in "The Seven Per Cent Solution." to be
directed by Herb Ross for Universal.
•
Starline Productions of Dallas will handle
distribution of Barjac Productions' "The
Ark of Noah" in Texas and 14 Southeastern
states. Producer Bart LaRue said James
Prilchard negotiated the deal with Starline,
which will four-wall the picture.
•
Production has been completed on Bill
Osco's "Alice in Wonderland," a musical
fantasy starring Scooter Tudor, with music
by Peter Matz and directed by Bill Townsond.
The film is scheduled for fall release.
'Hiding Place' Premieres
In Beverly Hills Ceremony
HOLLYWOOD—Pat Boone will
serve a^
master of ceremonies at the invitational
world premiere of "The Hiding Place" Monday
(29) at the Beverly Theatre in Beverly
Hills. Some 30 celebrities are slated to participate
in the showing of the film and the
reception to honor Corrie ten Boom, the
central figure in the movie.
The after-theatre party at the Beverly
Wilshire Hotel will be hosted by Billy Graham,
chairman of the non-profit Billy
Graham Evangelistic Ass'n. and parent of
World Wide Pictures, producer of the film.
The premiere ceremonies in the theatre's
forecourt will introduce Billy Graham
and the film's stars: Julie Harris, Eileen
Heckart, Arthur O'Connell and Jeannette
Clift who plays Corrie ten Boom.
The ceremonies will be filmed by the
World Wide Pictures' television unit for
telecast the following night by KHJ-TV in
Los Angeles.
Celebrities set to attend are Jim Backus.
Anne Baxter, Red Buttons, Ruth Buzzi,
Joseph Campanella, Glen Campbell, Rosemary
Clooney, Don DeFore, Barbara Eden,
Ralph Edwards, Don Fedderson. Henry
Fonda, Glenn Ford, Monty Hall, Stuart
Hamblen, Manny Harmon, Shirley Jones,
Paul Keyes. Eartha Kitt, William Lundigan,
George Maharis, Karl Maiden, Rose Marie,
Virginia Mayo, George Montgomery, Jim
Nabors, Jack Oakie, Hugh O'Brian, Randolph
Scott, Danny Thomas, Ethel Waters.
Shelley Winters and Jane Withers,
'Jolson Story' Is Awarded
Citation by the SCMPC
HOLLYWOOD — Columbia Pictures'
"The Jolson Story," now in release in 70mm
and stereophonic sound, has been named
one of the best pictures for the family
audience to be released this year.
The citation by the Southern California
Motion Picture Council is the second to
be awarded to Columbia by the group this
year. Earlier, Columbia's "Funny Lady" was
honored as the spring release.
"The Jolson Story" is playing a special
encore engagement at the Beverly Theatre
in Beverly Hills. The film stars Larr>
Parks as Jolson and features the voice of
Jolson singing 27 songs which he made
famous, "The Jolson Story" received five
Academy Award nominations in 1947. won
two Oscars and became one of Columbia's
top boxoffice draws.
Bob Starlings Announce
Birth of Baby Daughter
HOLLYWOOD — Robert D. Starling,
media director of Doty-Dayton Productions,
announced the birth of his second
child— daughter Julianna Marie Starling,
horn Wednesday (10) at St. Joseph's Hospital
in Burbank, Calif.
Starlings' wife Sharon is in good health
after giving birth to the husky nine-poimd.
three-ounce eirl.
BOXOmCE :: September 29, 1975

IT3 EASY TO STEAL A MILLION
THE HARD PART IS GETTING AWAYt
CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOTT Production of
a NOEL NOSSECK Film
starring STELLA STEVENS and STUART WHITMAN in "LAS VEGAS LADY" • w.m GEORGE OiCENZO • lYNNE MOODY • LINDA SCRUGGS
ANDREW STEVENS • JOSEPH DELLA SORTE • sFio.i cuisi ii.bs JESSE WHITE • TONY Bill
UJ
E

. . Warner
. .
SEATTLE
peter Clemente-Tolins, Western sales manager
for Prima West Films. San Francisco,
was working upcoming
'The Happy Hooker" continued in the UA
Cinema 70.
in the area on
product Bros, sneaked "Let's
American Film Theatre productions from
Do It
.
-Again"' at the 5th .Avenue theatre
the AFT's first season are being shown for
Friday (19) with "Farewell, My Lovely."
which was entering its fifth week at that
the first time at regular
vue Crossroads Twin.
prices
'"The
in the
Iceman
Belle-
Cometh"
showplace.
was the first
offering.
Ralph Pctts, screen editor of "The Specialist."
a Crown International release, had
a special invitational showing of the film
at the Jewel Box Tuesday (23) followed by
Jinrer at the 610 Restaurant.
Bill Spencer's film "Hot Foot" was
screened at the Jewel Box Tuesday afternoon
(23).
Bill Mallette, manager of the Coliseum
theatre, was the subject of a feature in the
morning daily. Post Intelligencer, written by
films arts editor .Mike Henderson. He told
about Mallette's policy of not allowing children
under the age of three in the theatre
because of the potential of their crying and
disturbing patrons . . . ""The Other Side of
the Mountain" went into an exclusive area
showing in the Renton Village Cinema .
"The Fortune" was playing in the Renton
Village Cinema. Bellevue Overlake Cinema.
.Seattle Aurora Cinema and in the Sno-King
and Duwamish drive-ins.
"Love and Death" finally opened in four
Sterling Recreation Organization houses.
the Seattle 7th Avenue downtown and at
the Southcenter. Northgate and Belvue theatres
Wednesday (17). Showing on the same
program was "The Three Stooges Follies"
and the first two days' grosses were wow
in all four situations! . . . Meanwhile ""Singin'
in the Rain" was at the United Artist
C'nema 150; "Crazy Mama" in the Aurora.
Midway and Everett Motor Movie and Sunset
drive-ins, as well as at the .Admiral Twin
theatre in West ."^eattle.
"A Boy and His Dog" was sneaked at the
Varsity Theatre in the University district
with "Freebie and the Bean." The new film
opened exclusively at the Varsity Fridav
(26).
'Posse'' -•y Driv
HAS A KISS FOR YOU!
General Cinema Corp.'s Ralph Osgood,
manager of the Renton Village Cinema I &
II complex, left with wife Fran and daughter
Robin on a week's vacation, to California.
Robin, by the way. is an employee
of
Universal Pictures here.
Lillian Honey Services;
Veteran of Exhibition
SUNNYSIDE. WASH.—Funeral services
lor Lillian Honey. 82. who resided at 1309
Goethal, Richland, Wash., were held August
12. Mrs. Honey, who retired from the
theatre business in 1960. died Saturday.
August 9.
Mrs. Honey and her husband Fay opened
their first movie house in Tecumseh, Neb.,
in 1914, and subsequently owned and operated
theatres in Nebraska, Iowa, Kansas
and Florida. They became semi-retired in
1942 but the fallowing year again became
active in the Pacific Northwest, operatina a
theatre in Richland.
Mr. and Mrs. Honey also built theatres
in Renton and Sunnyside. both in Washington.
She leaves her son Lloyd M. Honey,
executive vice-president of Sunnyside Theatres.
Sunnyside, Wash.
'Lucky Lady' Is Featured
In Vogue's Oct. Issue
HOLLYWOOD—The October issue of
Vogue Magazine will highlight "Lucky
Lady" with a full-page color photograph
of Liza Minnelli in character as Claire
Dobie, the role she portrays in
the spectacular
comedy-adventure which will be 20lh
Century-Fox's Christmas release. The photograph
was shot on location in Guavmas bv
world-famous photographer Richard Avedon.
Text accompanying the photograph
discusses Miss Minnelli's portrayal in the
film and is headlined "Lucky Liza." The
issue will be on the newsstands at the end
of th's month.
Rome-Filmed 'Pleiades' Is
Now in Post-Production
HOLl YWOOD Principal aninialion
phi.togiaphy has been completed on "The
Pleiades," a co-production of MAK Productions
International and Count Arduino
Hcrcolani.
Maurice A. Krowitz, president of MAK
Productions, said the feature filmed in
Rome deals with two astronauts passing
ihrough various time ages. Post-production
in Muiltiple dubbing now is in process for
worldwide theatrical distribution, according
lo K row it/..
FORIVIAL PROMOTION
MeCulIough. manager of UATC's
Cinema 150 and Cinema 70 theatre
complex in downtown Seattle, looks
ever the .special display designed to
hypo the 20th Century-Fox release,
"At Long Last Love." The film had a
successful four-week engagement at
the Cinema 70, closing in mid-September.
Cann).
'Undercovers Hero'
Rates 425 in LA 2nd
LOS ANGELES—"Undercovers Hero"
had a smashing second week here at the
Regent, pulling in 425. ""Saturday Night at
the Baths" captured a nice 270 in a third
week at two houses while ""Cocnskin'"
grabbed 265 for third spot.
(Average Is 100)
Cinerama Dome— Rollerball (UA), 12th wk 160
Hollywood Pussycat—The Private Afternoons of
Pamela Mann (S.R) 21st wk . 145
Los Feliz-Le Cliat (SR) 165
Music Hall— Ttie I^ddle of the World (SR),
6th wk 75
Plaza—Monty Python and the Holy Grail (SR)
8th wk 210
Regent—Undercovers Hero lUA) ::nd -.vk 425
Two theatres— Brother, Can You Spore a Dime?
(SR), 6th wk .250
Two theatres— Coonskin (SR), 4th wk 255
Two theatres-Saturday Night al the Baths (SR),
3rd wk 270
Village-Nashville 'Pjra). 11th wk . 130
Jaws' Captures 350 in Denver;
'Spare a Dime' Collects 180
DENVER— Jaws" captured a smart
.V50 in a 14th week at the Cooper Theatre
here. "Brother. Can You Spare a Dime'.'"
grabbed 180 at two houses to take second
place. "Farewell, My Lovely" and "Bucktown"
tied at 140 each.
Aladdin—Tommy (Col), 22nd wk 100
Century 21-Hollerball (tIA), 12lh wk 110
Cherry Creek— Nashville (Para), 9th wk 65
Colorado 4, Villa Italia— Brother. Can You Spare
4th wk
Coopei—laws (Univ), 14lh wk 3,50
Denvei— Gone With the West (SR) 90
Nine theatres-Framed (Para) 90
Nine theatres-Capone (20th-Fox) 90
Paramount, Monaco- Bucktovm (AIP) 140
Three theatres—Cover Girl Models (SR) 110
University Hills 1—Hennessy (AIP), 3r,i wk 80
University Hills 2-The Other Side of the Mountain
(Univ), 2Bth wk
. 125
BOXOFFICE :: .September 29, 1975

THERE'S NOTHING FISHY
ABOUT THESE GROSSES!!
Cast Your Line Now, And Come Up With The
BIGGEST CATCH OF THE
SEASON!
BURT REYNOLDS is the bait
Available Now Through Your Cinemation Exchange!
BOXOFHCE :; September 29, 1975

. . . Colleen
"
Tent 32 Golf Tourney
To Be Held Oct. 10
SAN FRANCISCO — Theatremen here
will take time off Friday, October 10. to
tee-off in the 29th annual Variety Club
Lovely Diane Dysart is the theme
girl for the 29th annual Variety Club
Tent 32 golf tournament that will be
held at Peacock Gap Countrj' Club
Friday, October 10. Tickets for this
yearly golf event are $35 per person
and may be obtained by calling Al
Camillo, TU 5-0491. This Ls a benefit
event, with proceeds to go for the
training and care of children who are
bom blind.
Tent 32 golt tournament which will be held
at Peacock Gap Country Club, San Rafael,
Calif., with all the funds going to support
the Blind Babies Foundation, the showmen\
organization's favorite charity. This money
is used for the care and training of blind
children of preschool age.
This announcement was made by tournament
chairman Al Camillo, who figures that
there will be at least 200 golfers and hackers
participating in this yearly event.
Heading the tournament committees are
Connie Carpou, Arnold Lavagctto, Gene
Newman, J. Early Henning. Pete Vigna,
Ben Bonapart, Tony Crabowy, John Enca.
Stewart Klein, Jack Valle and Jack Wodcll.
Tee-off time is set for 8 a.m. and will
GOLDEN GRIP. INC.
Screen Painting & Repair
Indoor & Drive-ln
p. O. Box 858. 1021/) N. Main St.
Bowling Gra»n. Ohio 43402
(419) 352-5753 or 352-1961
continue during the day. Entries are now
being accepted. Luncheon will be served
from 12 noon to 2 p.m., with a roast beef
dinner set for 7 p.m., when the winning
golfers will be presented their prizes. In
fact, everyone attending will receive a prize!
Tickets are $35 and may be obtained by
calling Al Camillo at Roy Cooper Theatres,
988 Market St.. or by phoning TU 5-0491.
Nongolfers are welcome to challenge last
year's tennis champions, Gary Stevenson,
Dave Van and Gary Meyer, for singles and
doubles tournaments on the courts.
SAN FRANCISCO
\A^OMPI news: Jenny Somerville. Tillie
Spadaro, Toni Dyksterhuis and Doris
Monzo returned from the WOMPI International
convention in Chicago with lots of
great ideas for the one to be hosted by
San Francisco in '76 . . . Convention chairman
Tillie Spadaro has announced that the
fund-raising boutique will be held October
11-12 at the Serramonte Shopping Center
Leong from Syufy Enterprises
is the new publicity chairman and Shirley
Walthard has taken charge of the blood
bank.
Exhibitors Mike Thomas, Gary Meyer
and Mel Novikof are back from their respective
trips to the Telluride Film Festival
in Colorado. The fest was organized in part
by Tom Luddy of UC-Berkeley's Pacific
Film Archives. Gary Meyer, incidentally,
currently is judging entries for the "Films
as Communication" category of the San
Francisco Film Festival.
Paramount Pictures has made multiple
personnel changes: Marianne Beaton is now
handling all advertising and publicity responsibilities.
Marianne is an accomplished
graphics designer in her own right and has
designed many local logos for menus, busi-
ness cards, etc. . . Sheila Carroll is the
new branch manager's secretary, Shana
Wechsler is division manager's secretary
and Louise Gouck is a new cashier.
Now booking for Andy Anderson at
Favorite Films Jan Trinidad, formerly
is
with Syufy Enterprises.
Ray Hackie Film Service
Opens Depot in SF Area
SAN FRANCISCO—Ray Hackie,
president
of Ray Hackie Film Service, has opened
a new shipping depot to service exchanges
in the San Francisco area.
Hackie, who has operated a similar depot
in the Los Angeles territory for 20
years, has leased a building at 340 Adrian
Dr., Millbrac. Calif., and plans to offer the
same editorial and inspection service to his
San Francisco accounts as he has for his
Los Angeles customers.
Neal Brunnenkant, who has worked with
Hackie in the Ixis Angeles operation for
five years, will move to San Francisco to
oversee that
I'etLT
ICC
Ba
"Oicl.
office.
and Ma
iid Jane
PalevskN vsill pr
LOS ANGELES
Leon P. Blender, American International's
executive vice-president in charge of
sales and distribution, and Robert B.
Steuer. Southern division sales manager,
have returned from .'Ktlanta where they set
the release of a new round of engagements
for "Part 2 Walking Tall" and the rerelease
of "Bom Losers."
Allied Artists Pictures Corp. has acquired
U. S. and Canadian rights to "The Story of
O." a story of love and submission now
breaking boxoffice records in initial showings
throughout France.
Theatrical distribution rights to "The.
Shop on Main Street." winner of the Academy
Award as best foreign film, have reverted
to its owners for U. S. and Canada,
American Educational Films, of Beverly
Hills.
William Taylor has opened the William
Taylor Agency headquartered in Los Angeles,
with Bonney White as his associate.
"Hey, Good Lookin'," a combination liveaction
and animation film by Ralph Bakshi,
has completed principal photography and is
in the final editing stage in preparation for
a spring 1976 release. Produced and directed
by Bakshi from his own screenplay, the
film stars Victor Argo, David Proval. Richard
Romanus and Charles Gordon.
Columbia Pictures' "White Line Fever.
which already has grossed over $10 million
nationally, has been held over a fifth week
at theatres throughout the Greater Los
.Angeles
area.
Debbie Reynolds will be honored with
the theme of "We Love You, Debbie" at
the 20th annual Thalians Ball, to be held
October 17. She is former president and
now chairman of the Thalians. Jimmie
Baker will produce and Jack Haley jr. will
direct the show.
Setting a goal of $L6 million, the Entertainment
Industries Charities kicked off
its 1976 fund-raising campaign Wednesday
(10) with a luncheon at the Beverly Hilton
Hotel attended by 700 entertainment company
campaign workers.
Brut Productions' "Whiffs" will worldpremiere
at the Midtown Trolley Theatre
in Salt Lake City October 7 and the following
day will open in 40 houses. The comed\
starring Elliott Gould and Eddie .Mbert was
the first theatrical feature produced personally
by George Barrie. head of Bmt.
Distribution is by 20ih Century-Fox.
"Retiring first of 1976.
Am knowledgeable of distribution
Interested in contacting producer
with short subjects, travelogue and/
cartoons."
Write BOXOFTICE, 2519
W-l BOXOFFICE :: September 29, 1975

WELCOME NATO.
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The
Merchandisers of the Year, Now
Takes You "BEYOND THE DOOR" to New
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THE FAMILY PORTRAIT
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Now in
Production:
All Backed By Film Ventures'
Powerful Multi-Media Campaigns
Contoct Walt Durell and Gordon Craddock
OF THE OTHER WORLD^
While You're in New Orleans
2351 Adams Drive, Northwest, Atlanta, Georgia 30318
Phone (404) 352-3850
ATLANTA
Call
(404) 355-8247
ALBANY-BUFFALO
Ike Ehrllchman
716) 854-6752
BOSTON-NEW HAVEN
Ellis Gordon
i617) 426 5900
CHARLOTTE
704) 568 4872
CHICAGO-MILWAUKEE
t>ovid Levy
(312) 693-4760
CINCINNATI-INDIANAPOLIS
Joy Goldberg
(513) 851-9933
DETROIT-CLEVELAND
Nofc Lcyin
(313) 968-0500
DALLAS OKLAHOMA
J. C. McCrory
(214) 742-8068
DENVER
Shcrm Wood
(303) 341-2295
KANSAS CITY-ST, LOUIS
Ralph Amachcr
(S16) 474-5330
Us!
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Rolph Amochcr
816) 474 5330
LOS ANGELES-S.F.
Pctf Tolins
415) 673-1870
MINNEAPOLIS
Jim Payno
612) 332-4523
NEW YORK
Howard Mahler
(212) 371-5480
PHILADELPHIA
Irv Loomis
215) 639-4900
PITTSBURGH
412) 281-1630
SALT LAKE CITY
Dallos Farrimond
801) S21-988S
SEATTLE-PORTLAND
415) 673-1870
WASHINGTON,
BALTIMORE
Doris Stcffy
202) 893-6520
D.C.-
BOXOFFICE :; September 24. 1975

—
Classic Film Series Will
Get Under Way October 5
DENVER—^The showing of 'Birth of a
Nation" at the Denver Public Library Wyer
Auditorium proved that people are very
much interested in many of the old film
masterpieces and will flock to see them if
given the opportunity. Now, a nonprofit
group, the Seventeenth .Street Theatre, has
set up a film festival, which will run 14
weeks and will include showings of Michael
Game's "Children of Paradise." to be followed
by Fritz Lang's "Rancho Notorious."
starring Marlene Dietrich and Mel Ferrer.
King Vidor's "The Crowd" will be
shown October 5. Two film buffs will occupy
the stage October 12. and October 19 is
"His Girl Friday." starring Cary Grant and
Rosalind Russell.
"Alexander Nevsky." a Soviet film directed
by Sergei Eisenstein. will be unreeled
October 26. Leslie Howard stars in "The
Scarlet Pimpernel" November 5 and November
12 will see the unreeling of "Mickey
One." starring Warren Beatty.
"Clao. Federico." an experimental film
in which Gideon Bachmann looks at director
Federico Fellini. will be the fare November
19. "Woman Is a Woman." a film
about Hollywood, musicals, women and offbeat
movies, is booked for November 26.
Buster Keaton's "The Navigator." a silent
comedy, will be shown with piano
accompaniment December 3. A program of
short subjects will be shown December 10.
Francis Ford Coppola's "The Rain People."
starring James Caan. is slated for December
14 and the series will come to an end
with the showing of Alvin Resnais' "Hiroshima.
Mon Amour." to be shown December
2L
A short subject or cartoon will be
screened each week along with the feature.
Free 'Nation' Screening
Draws a Tumaway Crowd
DENVER—Approximately 1.300 waited
in line Tuesday (9) to see D. W. Griffith's
1915 film classic. "The Birth of a Nation."
at the Denver Public Library. The first
300, .some of whom had been waiting in
OLIVER REED
in one of the screen's
Great Performances!
IN
BIOOD THE
STREETS
DIRECTOR HONORED — Ken
Russell who is preparing his first
American production, "Valentino," for
United Artists and producers Robert
Chartoff and Irwin Winkler, is presented
a plaque proclaiming August
25 as "Ken Russell Day" in Los Angeles.
The presentation was made by
Ethel Narvid of Mayor Tom Bradley's
staff at
a recent press conference.
line two hours, were permitted to view the
free screening at the library's Wyer Auditorium.
However, between 800 and 1,000
had to be turned away, according to librar>
spokesmen.
In view of the turnout, the first Denver
showing of the entire film— all 12 reels
was repeaed Wednesday evening (10).
A column on the classic motion picture
written by the Denver Post's Rena Andrews
did spark some controversy in the Denver
area. A letter to the editor from Ed Diamond
of the Mile High City said:
"The interview with Al Miller. Denver
film historian, on D. W. Griffith and 'The
Birth of a Nation" in Rena Andrews' Roundup
column August 31 repeats the apocryphal
and often-told myth that Griffith died
broke. He died in 1948 in what is commonly
known as comfortable circumstances.
He spent his last years as a tenant of
a first-class residential hotel, the Hollywood
Knickerbocker on Ivar Avenue one block
from Vine Street, just off Hollywood Boulevard.
"He had the advantages of daily maid
service, valet service and chauffering service
when and if he wanted it. The hotel had
a superb restaurant and he had meals
brought to his room. He also left a substantial
estate."
Recent Managerial Shifts
In Fort Collins Area
FOR r COLLINS, COLO.— Bill Jackson,
who formerly managed the Continental
Theatre in Denver for the Highland circuit,
took over the city management here last
.April. .Some changes in local theatre management
have taken place since that time.
Hvan Fulmer is now managing the Foothills
Twin Cinema, succeeding Art Mcdlin,
who moved to Florida. Dennis Kelly succeeded
Mac Baker at the Aggie Theatre
and Gary Blakcly is now managing the
Campus West.
Universal's 'Swashbuckler'
'Stars' 16th-century Ship
WILMINGTON, CALIF—The
Golden
Hinde II, authentic, full-scale operational
replica of the 16th-century galleon in which
Sir Francis Drake circumnavigated the
globe 200 years ago. sailed into Los Angeles
Harbor Sunday (21).
The 102-foot, four-masted vessel will remain
in dock until October 1. Then it will
depart for Puerto Vallarta. Mexico, to
"star" in its first movie, Universal's pirate
adventure "Swashbuckler," a Jennings
Lang-Elliott Kastner Production.
The ornate I8-gunner. with over 4,000
feet of sail, was met by the film's director
James Goldstone. The film stars Robert
Shaw. James Earl Jones. Peter Boyie. Genevieve
Bujold and Beau Bridges.
While docked in Wilmington, the Golden
(
Hinde II will be refitted by production designer
John Lloyd to conform to the specifications
of an 18th-century buccaneer vessel.
Later this month. Universal will host a
shipside start-of-production party on the
dock.
The spectacular ship, captained by Adrian
Small and constructed at a cost of $1.5
million in Devon shipyards, sailed from
Plymouth. England, earlier this year. The
its vessel arrived at new berth in San
Francisco last March after following
Drake's route on his voyage around Cape
Horn.
•Swashbuckler." set in 1718. is to be
produced by Jennings Lang, with Elliott
Kastner as executive producer. The screenplay
was written by Jeffrey Bloom, based
on a story by Paul Wheeler.
Eastwood to Film Movie
In Northern California
OROVILLE. CALIF.—Another movie is
to be made near this Northern California
town, say local
officials.
Starring Clint Eastwood, the film, about
the South during the Civil War. is based on
the book "Josie Wales." The Malpaso film
crew is to arrive in a few weeks and stay
about a month.
'Harry!' Benefit Vetoed
COLORADO SPRINGS—El Paso County
Democrats vetoed the sponsorship of a
benefit premiere of the TheatroVision production
"Give 'Em Hell. Harry!", starring
James Whitmore as President Harry S
Truman. The unspooling tentatively had
been slated for Wednesday (24) at the
Cooper 1 Theatre, according to Carl Rolfes.
manager of the movie house at 17 South
Nevada Ave. Local party spokesmen said
the action did not represent a policy of
"de-Truman izal ion."
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
Don Ho Show. . .
HAWAII
at
Cinerama's Reef Towers Hotel.
Kill HIII TOWmS EDCtWAnLR
BOXOmCE :: .September 29. 1975

CENTURY
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Century now spares you the "grief" of
aligning the projector and reproducer.
Film alignment is automatic, right on the
button every time. Every frame feeds true.
Your prints are treated to the tenderest loving
care ever.
Century's "all in 1" design is one of the nicest
things to happen for projection booths in a long
time.
Celebrate the Bicentennial.
Update your theatre with the new Century.
See your
Century Dealer
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Pacific Theatre Equipment Co
142 Leavenworth Street
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John P. Filbert Co., Inc.
1100 Flower Street (P.O Box 5085)
Glendalc, California 91201
Phone: (213) 247-6550
Theatre Service & Supply, Inc.
1109 South La Cienega Blvd.
Los Angeles, Californio 90035
Western Service & Supply. Ii
2100 Stout Street
Denver, Colorodo 80205
Peterson Theatre Supply
E. 19 2nd South (Room 1001)
Salt Lake City, Utah 84111
Phone: (801) 322-3685
S. F. Burns & Co., Inc,
2319 2nd Avenue
Scottle, Washington 98101
BOXOFFICE :: September 29, 1975
W-9

"
Jack Nicholson Late but Honored
At Telluride, Colo. Film Festival
TELLURIDE. COLO.—The second annual
Telluride Film Festival, measured from
a financial angle, was a success. All of the
nearly 350 festival tickets were sold. The
$50 tickets entitled the holder to attend all
festival events and two of the three tributes
to film personalities. The tributes were assigned
in advance and if one wanted to
attend all three it was necessary to buy a
$5 ticket for the third.
In addition to the admission fees, the
event was given a grant of $1,000 from the
Colorado Council on the Arts and Humanities.
Co-directors of the festival with backer
Bill Pence were James Card of Eastman
House and Tom Luddy of Berkeley. Calif.
Because of involvement in the shooting
of a film in Montana, film star Jack Nicholson
could not arrive at the festival until
late Sunday, August 31. the day before fhe
end of the event. Veteran director Henry
King and Werner Herzog, German filmmaker,
also were honored with tributes.
Rena Andrews, Denver Post movie editor,
said she "was a bit disappointed with the
festival" but admitted it was an interesting
place to be and to "discuss, informally, film
and other subjects with Monte Hellman,
DENVER
^^arner Bros, screened "Let's Do It Again "
at the Century 21 Theatre . . . Frank
McLaughlin of De Lux Theatres is back at
the desk following a lengthy vacation in
the Midwestern states ... It was a clean
sweep for people in the theatre business
when Jack Micheletti of J&B Film Distributors
and Jay O'Malin finished first and
second in the point-par golf tournament
held at Park Hill Country Club.
Patsy Snelling is reopening the Nuggett
Theatre, Telluride. The house is being completely
refurbished and will offer a flexible
house policy between domestic and art-type
product . . . Mann Theatres has completed
arrangements for a twin auditorium complex
which will be erected in Durango. The
new structure will be housed in a 7.000-
square-foot structure and will be located in
a new shopping center area.
Some 90 members of the industry met at
'the Continental Broker Restaurant for the
regular monthly luncheon of the Rocky
Mountain Motion Picture Ass'n. Guest of
honor was Vera Cockrill, who operated the
Denham Theatre until several years ago.
She was presented with a silver chalice in
appreciation for her service to the industry
and ithe association.
Bessie Smith, blues singer who appeared
in ".St. Louis Blues" in 1929, was featured
in "An Evening of Blues and Boogie
Movies" Friday evening (5) at the Denver
Folklore Center Concert Hall, 60S East 17th
Ave. Other early musical films to be shown
in the series were "Bcai Mc Daddy Fight to
Buck Henry. Milas Foreman, Jean Eustache
and several others."
Shelley Duvall. who played in Robert
.Altman's film, "Nashville," enjoyed the festival
and made the rounds dressed, as one
correspondent put it, in interesting attire
such as that of a service station attendant,
her hair in a ponytail and, according to the
same writer, "not yet recovered" from her
role in "Nashville." Nevertheless, she enjoyed
the event to the fullest.
Colorado filmmakers were given good
placement as the introductory program to
an American premiere of "Ace Up Your
Sleeve." Their films proved an excellent
example of what the state's filmmakers are
doing.
Pence and his wife Stella are active in
the efforts to establish
a National Film Preserve
in Telluride. which has been granted
nonprofit status by the Internal Revenue
Service. They hope to have, in a few years.
a storehouse of films, both of recent and
older vintage, which will give stature to the
annual Telluride Film Festival and make it
a good excuse for "biggies" in the film industry
to visit this western Colorado mountain
town.
the Bar," the Andrews Sisters in "Rum
Boogie" and Cab Calloway and the Nat
King Cole Trio in "Is You Is or Is You Ain't
My Baby?" "St. Louis Blues" was the only
movie in which Ms. Smith ever appeared.
Contest for Playwrights
Slated in Western Area
DENVER—Playwrights who are residents
of Colorado, Arizona. Idaho, Montana.
Nevada. New Mexico. Oregon. Utah.
Washington or Wyoming are eligible to
take part in the Western States Arts Foundation
first
playwrights' competition.
Each contestant may submit either one
full-length play, or a maximum of three
one-act plays. Plays entered must not have
been produced in a professional theatre.
Five prizes of $600 will be awarded and
awards of $700 will be made to each of
ten theatres that selects one or more of
the winning plays for production. Scripts
of winning plays will be circulated to
interested theatres.
Further information may be obtained by
writing Western States Arts Foundation,
1430 Larimer St., Suite 200, Denver
80202.
Writing Course Offered
DENVER—With classes being scheduled
for every other week until April 27, l.oretto
Heights College is offering a comprehensive
course in motion picture and TV writing.
The sessions arc sponsored by the
Rocky Mountain Writers Guild, with Jerry
McGuire as instructor. Cost is $110 for the
entire course of $55 for cither half. For inlormalion
call (303) 697-8417.
5 Are Honored at Larry
Tajiri Foundation Fete
DENVER — Three awards for distinguished
achievement in the performing arts
and two awards to budding playwrights
were presented Monday night (8) during
the 11th annual Larry Tajiri Memorial
Foundation Awards Banquet. The event, atterded
by 225, was held in the ballroom
of the Denver Athletic Club.
Winners of the awards, which honor the
memory of Larry Tajiri, late drama editor
of the Denver Post, were:
Max Morath, Colorado-born musician
noted for his ragtime piano; Stan Brakhage,
experimental filmmaker from Colorado;
Harriette Ann Gray of the Perry-Mansfield
School in Stemboat Springs, Colo.;
Denver attorney Sheldon Friedman, who
won the first-place award in the first annual
Tajiri playwriting com{>etition for his
three-act comedy "The Libertines" (he received
$500 as first prize), and Gene Fine,
who submitted a one-act drama, "Little
Brothers on Ice." Fine received $100.
Five playwrights received honorable mention.
Emcee for the evening was Gene Amole,
TV-radio personality, and presiding at the
head table was Walter Saunders, features
and TV editor of the News and chairman
of the Tajiri Foundation.
Among the guests of honor was Reg
Saner of the University of Colorado, a
recent winner in the nationwide American
Academy of Poets competition. Saner presented
the playwriting awards. Film actor
George Segal, who had accepted an invitation
to be a special guest of honor, had
to bow out at the last minute because of
film commitments in Canon City.
Forty-seven awards—a bronze statue
known as a "Larry"—have been presented
by the foundation since its formation in
1965 following Tajiri's death.
Ogden Theatre Presenting
Eight Films From AFT
DENVER—Advertised as "special oneweek
engagements of eight great motion
pictures," Mann Theatres' Ogden will present
the American Film Theatre series during
the next eight weeks. Popular prices
and continuous performances were advertised.
Included in the schedule of motion pictures
are: "A Delicate Balance." "The
Homecoming," "Rhinoceros," "Butley,
"Luther," "Three Sisters," "Lost in the
Stars" and "The Iceman Cometh."
'Graffiti' Patrons Given
Freebies for Old Autos
LA JUNTA. COLO.—Roger Sargent,
during the showing of ".\mcrican Graffiti"
at Commonwealth's drive-in here, admitted
the driver of any 1962 Chevrolet free. Sargent
also contacted the local radio station
and arranged for deejays to play music
from the 1960s throughout the playdatc.
Free passes were awarded to listeners
who could identify correctly specified
W-10 September 29. 1975
songs.

.
TUCSON
^ovie themes that are surefire winners
usually are considered to be westerns,
children's stories, animal sagas and detective
yarns. After a furlough, a series ot
detective films is screen-bound, the first to
open here October 1 at Showcase Cinema 1
It's the classic film "The Hound of the
Baskervilles," with Basil Rathbone and
Nigel Bruce in their familiar starring roles.
Patrons also will be treated to the only film
interview with Sir Arthur Conan Doyle
since 1927 in conjunction with the feature.
Whil? both candidates for mayor in the
November election, incumbent Mayor Lew
Murphy and Democratic challenger James
Corbett. a former mayor, are favorably inclined
to upping film production here.
Mayor Murphy has been the more outspoken
in that regard. Recently. Robert
Shelton. president of Old Tucson: Mayor
Murphy; Dick West, with the Tucson
Chamber of Commerce Motion Picture
Committee; Jack Bonner, a member of the
city public information office, and Dave
Richmond of Development Authority for
Tucson's Economy (DATE) huddled to
hash out plans for organizing a motion picture
coordinating and advisory committee.
Mayor Murphy said he seriously means to
start a concerted drive to bring more film
and TV producers to "Hollywood in the
Desert." Tlie proposed committee's function
would be to develop programs and
materials to coordinate services for companies
coming on location.
Old Tucson's sister set at Mescal will be
activated November 21. when lensing begins
on "Josey Wales. Rebel Outlaw." starring
Clint Eastwood ... Sue Smith of Old
Tucson's wardrobe department will be back
from the East to assist Glenn Wright, wardrobe
master for the Eastwood film, in attiring
200 e.vtras. Shooting time is six and a
half weeks, moving then to Patagonia and
on to San Rafael, Calif.
"I fell off the roof and into love." declared
former Old Tucson stuntman Kenneth
Lee. Six years ago a tiny blonde visited Old
Tucson. Darlene Orbeck from Kalamazoo.
Mich. She asked Lee what the "blood" was.
"A mixture of Karo syrup and red food
coloring." he explained. Romance followed
and August 4 they were married at Fargo's
Hogan. home of Fargo Graham, horse
wrangler and stock supplier to stars on location
here. The wedding was a la 1880.s-style.
with Darlene dres,sed in the rose and beige
brocade gown worn by Barbara Stanwyck
satin
in "Big Valley." Lee, now a
city
transit system bus driver, was dressed in
vintage gambler's attire. Wedding finery was
supplied from Old Tucson's wardrobe department.
After the ceremony, the stuntmen's tradition
of a "champagne shampoo" on such an
occasion was followed with Lee in a red
undershirt doused with the bubbly stuff.
Darlene's sister originally was selected as
matron of honor but. standing over six feet
tall, she declined to tower over the two.
TOI WORKSHOP SESSION—Theatre Operators. Ini., riteri(l\ gathered
some of its managers in Rozenian, Mont., for a workshop si-ssiiiii on Riil Sargent's
TheatroVision production starring Janie.s Whitmore, "(iive 'Km Hell, Harryl" 1 he
daylong seminar included handling of advance ticket >alcs, group sales, benefit
opening procedure and a comprehensive review of the entire advance campaign.
Shown are, left to right (at d^sk), Douglas C. Williams, secretary-treasurer of TOI,
and Tim ('. Warner, Warner Marketing Associates. Standing, left to right, are
Jerry Saari. assistant manager. Plaza, Butte, Mont.; Darrell Gabel, city manager,
Helena, Mont.; Lanny Wagner, city manager, Billings, Mont.: (iordon Wilson,
manager. World Theatre, Missoula, Mont.; Rene Bancroft, assislant manager,
Billings; Kelvin Plumb, manager. Plaza, Butte, and Dan Klusniann, city manager,
Bozeman,
It's okay in Albuquerque, though—she's on
the ixilice
force!
The "Jaws" impact reached the Field Museum
of Natural History in Chicago causing
officials there to remake the shark display.
The huge, yawning jaws of a great
white shark will share exhibit space with
another specimen prepared by museum taxidermist
Richard Berndt.
More news from Old Tucson: Former
resident of this city Brian Garfield, writer
of "Death Wish." also wrote "Gun-Down."
which has been adapted for the screen by
Guerdon Trueblood for 20th Century-Fox
for a feature film starring Charlton Heston,
which may be lensed here. Sam Manner and
Eli Carfagno. the latter art director, was
here scouting for likely locations. Titled
"The Last Hard Man," the film is a Seltzer/Thatcher/
Belasco production.
Mobile Museum to Plug
'Shout at the Devil'
BEVERLY HILLS—A 12-foot model of
a German battleship, circa 1914, and an
early British World War 1 fighter plane
will be among the numerous props used in
Michael Klingcr's $7,000,000 production
of "Shout at the Devil," to be shipped to
the U.S. by Klingcr for promotion of his
picture which will open some time next
year. The action-adventure movie, starring
Lee Marvin, Roger Moore and Barbara
Parkins, is about three people caught up in
the atrocities of war in East .Africa at the
beginning of World War 1.
A "Shout at the Devil" nniseum is beiiij;
assembled as a traveling display along with
special photography by George Whitcar to
be used in connection with key-city American
openings of the film.
Special Activities Held
For Zuni Ozoner Patrons
GALLUP. N.M.—Bob Sanford invited
patrons of Commonwealth Theatres' Zuni
Drive-In to "Enjoy Thursday. Sunday and
Saturday Night at the Movies ... at the
Movies" by offering special contests and
attractions.
For Thursday night theatregoers. Sanford
furnished a junker automobile and
sledge hammers for customers to use during
"Car Smash Night." "Lucky License
Night" was a Saturday feature, with numbers
posted in the refreshment center good
for passes.
Before the first show Sunday evening,
patrons shared in a watermelon eating contest.
Items at the refreshment center and
passes were the rewards for those who
could eat the most.
I'M AVAtLABLE
FEMALES
FOR HIRE
BOXOmCE :: September 29. 1975

SALT LAKE CITY
Qarj' Steed and Dick Everill
of Bob Steed
Associates returned from a salmonfishing
trip on the Rogue River in Orjgon
. . . Trolley Theatres announces that
"Whiffs" will world-premiere at the Midtown
Trolley Theatre October 7.
Nevada Theatre, Wells, reopened Friday
(19) afer being closed several years. Some
local businessmen got together and formed
a corporation to reopen the movie house.
Walker Theatre Service w»ill handle booking
and buying.
The following officers of NATO of Idaho
were elected at the recent convention
held at the Rodeway Inn. Boise, Ida. Leon
Morris. Starlite and Sunset Theatres. Pocatello.
Ida.; president: Al Wagner, Blue Fox
Theatre. Grangeville. Ida., first vice-president:
Wayne Kullander, Interstate Amusement
Co.. Twin Falls. Ida., second vicepresident:
Virgil 0"Dell, Kartcher Mall
Theatre. Nampa, Ida., third vice-president,
and Jean Anderson. Boise, secretary-treasurer.
Bremt Shinier and his brother-in-law Bob,
owners and operators of the Vernal and
Sunset theatres in Vernal, recently were in
our town on busines.s.
Dick Epperson of Epperson Theatre
Service has moved in with Ed Brinn of
Ed Brinn Distributing. Dick will take over
as office manager and head booker for
Brinn. In
addition, he will continue to operate
Epperson Theatre Service . . . Brinn,
who currently is opening a sales office in
Wilford Williamses Feted
At Open House August 31
SALT LAKE CITY — The Kemmerer
Second Ward of the LD,S Church honored
Bishop and Mrs. Wilford Williams, owners
of the Victory Theatre, at an open house
in the church's Cultural Hall, Sunday evening,
August 31. Under the direction of
the Relief Society Presidency, the occasion
included a short program which featured a
reading by Mrs. Arnold Larson and old favorite
.songs sung by Mrs. William Little,
accompanied by Mrs. Douglas Stubbs, who
also played several piano selections.
A special duet, "In the Gloaming," was
sung by Wilford and Lillian, with Lillian
at the piano. On display was an interesting
series of photographs taken by Wilford 62
years ago during the couple's courtship.
Refreshments were highlighted by a beautifully
decorated three-tier cake.
Wilford Williams and Lillian Starkey were
married June 23, 1915, in the Salt Lake
LDS Temple. For the first nine years of
For Prompt Personal Attention
Equipment, Supplies or Service
PETERSON THEATRE SUPPLY
19 E. 2nd South
SoU Lake City, Utoh 8411)
Phone (801) 322-3685
Denver, recently dropped an earthenware
crock while assisting his wife in preparing
pickles and cut the arteries, tendons and
nerves in his hand. The accident resulted in
a handful of stitches.
Vance Peterson, manager of the Rock
Theatre. Rock Springs, Wyo.. recently upgraded
his projection booth by installing a
Christie sound system. Christie lamphouses,
Christie Autowind, Ballantyne projectors,
Ballantyne soundheads, Prominar
anamorphic lens, etc. . . . Bill Firmage of
the Firmage Theatre, Beaver, completely
automated his projection booth with the
following equipment: Christie Autowind,
Christie laniphouses, Ballantyne projectors,
Ballantyne soundheads, Ballantyne amplification
system and Prominar anamorphic
lens.
The accomplished actors from Denver.
Colorado's prestigious Third Eye Theatre,
presented "Ferril, Etc. ." . . August 30 at
the Park City High School. The play, an
original Third Eye production, is based on
the works of Rocky Mountain poet Thomas
Hornsby Ferril and recently was seen nationally
on public TV. "Ferril, Etc. . .
has been acclaimed as a "beautiful piece of
American theatre, catching the meaning of
the land—the sounds, the scents and the
feel of a country that is at once an old country
yet a country where nothing is long ago
— a country crowding the future, pressing
the past and reaching out for closer identification
with the world."
their marriage, they lived in Cumberland,
Wyo., where three of their children were
born. In 1924, they moved to Kemmerer,
where Wilford built the Victory Theatre,
which he still owns and operates.
The Williamses have been prominent in
community affairs, Wilford having served
bishop and stake high councilman of the
as
LDS Church, Kemmerer mayor, commissioner
of Lincoln County and president of
the school board, among his religious and
other civic positions.
They have five children: twin daughters
Lillian (Mrs. Gerald C.) Teudt of San Diego.
Calif., and Eleanor (Mrs. Gordon V.) Mc-
Chesney of Glendale, Calif.: three sons,
Wilford of Salt Lake City, Clayton of Los
Angeles and Glenn of Orem, Utah; 21
grandchildren, and eight great-grandchildren.
Many friends and relatives attended the
."
Maureen Kuhne, 16, Helms
Automated Cinema Booth
RIO RANCHO, N.M.—Mr. and Mrs.
Fred Kuhne opened a new theatre, the New
Holiday Cinema, here during Thanksgiving
Maureen Kuhne, 16-year-old projectionist,
in the booth of the New Holiday
Cinema at Rio Rancho, N.M.
week 1974. The Kuhnes are enjoying their
movie-house operation and their 16-year-old
daughter Maureen finds the enterprise more
fascinating than most other activities.
Maureen, who has learned to operate the
automated booth equipment, is the youngest
projectionist in this section of the country,
so far as is known.
A sound technician who recently visited
the New Holiday Cinema said the 16-yearold
amazed him and described her as "the
best operator in the area."
When Maureen receives film that is not
in good condition, it is a challenge. She
stays on the job until the print is properly
patched and mounted on platters. She has
been known to work until the wee hours of
morning readying the next week's feature
picture.
According to the technician, "Once she
gets it together, it runs like a top without
a break, which is more than a lot of men
can
do."
Motions for Dismissal
Denied by SLC Judge
SALT LAKE CITY—Defense motions to
dismiss an obscenity case against a theatre
owner accused of showing the movie "Deep
Throat" were denied Thursday (11) in Salt
Lake City Court.
reception, which had been delayed since
June because of Mrs. Williams'
Judge Robert C. Gibson said the actions
illness.
Out-of-town guests attending the open included a motion seeking to void the city's
house for Bishop and Mrs. Wilford Williams obscenity ordinance. The judge earlier said
were Mr. and Mrs. Dan Gerrard, Mrs. he would set a trial date soon in the ca,se
Laura Butts, Mr. and Mrs. Leslie Starkey against Lee Harper, proprietor of the Palace
Theatre at 65 East Broadway (300
of Evanston, Wyo., Mr. and Mrs. Wilford
S. Williams and sons Dennis and .Scott and
daughter Laura l.ee of Salt Lake City, Dr.
and Mrs. Glenn R. Williams and children
of Orem, Mrs. Gordon McChcsney of Glendale,
South).
The trial originally set for Thursday (II)
was postponed so attorneys for both sides
could submit actions.
Calif., and Mr. and Mrs. Wilford Auorneys for Harper have requested a
Williams III and son Brell of Provo, Utah. jury trial.
W-12 BOXOFFICE :: September 29, 1975

IF YOU LIKED"YOUNG FRANKENSTEIN"
YOU'LL LOVE "OLD DRACULA"
INCMANAI>OLIS
John Nuim
«20 llHi
idlona 4«]04
T.I*: >)» StS 6«a4
CHICAGO
Vic •rnit.ln
J2 WasI Randolph M
Suit* 7U-720
Chicago. IKInoit 6M01
Tolo: (]l}l 131 4;SS
KANSAS CITY
John Wongbarg
t70l Wyondotto U.
Konui City, MIxoyrI *4IM
Tola.: (tl«) 42). 1124
IT. lOUIS
Soorgo rhilllpt
119 N. Ofond Avo , No. 401
M. LouU, MtnoHrl *1I01
Tolo: (114) I11.4197
Color by Movielab
P««NT«l GUIDANCE SUGGf STtO 1
DAVID NIVEN ls"OLD DRACULA"withTERESA GRAVES
JENNIE LINDEN NICKY HENSON PETER BAYLISS
• •
screenplay by JP RtMY LLOYD • produced by JACK H. WIENER • directed by CLIVE DOMMLR
A World Film Services Production • An American International Release

Upholstering
Theatre
—
VSA.
Anywhere
—
Repairs
Installing
Re-Building
Complete
Painting
Upholstering
CHICAGO
Leo Schauer retired after 48 years with
20lii Century-Fox knowing he had a
host of friends in the industry. More than
150 people attended a luncheon in his honor,
including out-of-town exhibitors John
Contos, owner of the State and Sterling
theatres; Bill Miller, Elkhart, Ind., exhibitor,
and Lou Kerasotes of the Kerasotes
circuit.
Florence Cohen, head booker for Warner
Bros., is spending three weeks on a holiday
in California and Washington. Prior to her
departure she had been working on bookings
of new Warner Bros, films due to open
in October: "Let's Do It Again," at the
State Lake, "Lisztomania" and "Dog Day
Afternoon" . . . Barbara Osgood has joined
the Warner Bros, staff as a new employee.
Herb Gillis, division manager for Paramount
Pictures, returned from a Florida
A trio of new Paramount films make an
entry Friday, October 17: "Framed,"
"Three Days of the Condor" and "Mahogany."
Welcome to Bob Chapman, who joined
Buena Vista as a sales force trainee.
Paula Jamrock of the 20th Century-Fox
publicity department will greet Britt Eckland,
who will be in town for three days of
promotion in behalf of "Royal Flash."
The National Ass'n of Concessionaires
offices here will remain open during the
New Orleans convention October 1-4. However,
e.xecutive director Chuck Winans and
his assistant Miss Betty Weedfall will be at
the Marriott Hotel during the entire convention
period. Mrs. Olga Fields will be
available at the NAC headquarters to handle
routine telephone calls and mail.
The Film Center of the Art Institute is
beginning a series of documentary profiles
Wednesdays and the retrospective on Czech
director Forman, Fridays. The profile series
was launched with "Malcolm X," followed
by "The Story of Carl Gustav Jung," "I'm
A Stranger Here Myself" (about director
Nicholas Ray) and his 1947 film "They
Live By Night." October films include
"Who Does She Think She Is?" and "Never
Give Up."
The American Film Theatre is
rereleasing
commercially its first eight films, beginning
with "A Delicate Balance," starring
Katharine Hepburn and Paul Scofield.
Harold Pinter's "The Homecoming" will be
followed by "Rhinoceros," "Butley" and
"Luther."
Because of the unprecedented response
to this year's invitations from the Chicago
International Film Festival, director Michael
J. Kutza has extended deadlines for
entries, fees and film to Friday, October
10. Full iiiformation on the 14 competitive
categories can be obtained by calling (312)
644-3400. The 11th festival takes place
November 7-20, 1975.
At the last minute, the "Give Em Hell,
Harry!" campaign train at the Union Station
was canceled. It seems there was a
dispute over insurance between Amtrak and
the promoters of the film. The whistle-stop
train trip from Chicago to Independence,
Mo., was to have re-created Harry Truman's
1948 whistle-stop campaign. Instead
of rail travel, actor James Whitmore and
entourage flew to Independence for the premiere.
James Whitmore, the star of the attraction,
did get to talk with members of the
press. He told Tribune columnist Maggie
Daly: "I've been in this racket for 30 years
but have no idea of how I got into the
Truman character that much. I hope young
people become very interested in this show.
The over-50 group is unredeemable anyway
and I'm in that group. Young people
have been brutalized by their own leadership
and by our leadership."
Theatre Closing Announced
NEWPORT NEWS, VA.—R. D. Stallings,
city manager for ABC Southeastern,
which acquired the downtown Paramount
Theatre here in 1950, announced last month
that the movie house would close Thursday
(4) after the last show. The lease for the
property does not expire until Sept. 30,
1976. and Stallings said his company would
search for someone who would be interested
in subleasing the Paramount.
the
in
and
Chair
and
•
•
•

irS EASY TOSTEAl A MMION
..THE HARD PART IS GETTING AMKAYI
STELU STEVENS-STOM WHITMAN
CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOH Production of a NOEL NOSSECK
sumng STELLA STEVENS and STUART WHITMAN in "LAS VEGAS LADY" • w,th GEORGE OiCENZO • LYNNE MOODY • LINDA SCRUGGS
ANDREW STEVENS • JOSEPH DELIA SORTE • spechi guesi stars JESSE WHITE • TONY BILL
E

Chicago Attorney Edwards
Likes Operating Biograph
CHICAGO — Attorney Larr>' Edwards
took possession of Chicago's infamous Biograph
Theatre about a year ago and, like
other owners before him, he's learned that
operating one's own movie house is the next
best thing to making movies.
""Essentially, the four walls were fine,"
said Edwards, 39, a successful real estate
attorney who bought the Biograph Building
and its six stores by himself without investors.
""We had to remodel everything else:
new seats, plumbing, air conditioning, a new
projection booth and a whole new electrical
system."
The cost of the entire project, Edwards
told the Chicago Tribune's Gene Siskel, "ran
well into six figures."
Reporting on an interview with the owner
of the Biograph. Siskel wrote recently:
"With the theatre now operating at a profit,
Edwards in the next year would like to open
a coffee-house theatre in the 5,000-squarefoot
space that's the second floor of the Biograph
Building. 'I'd like to put on some experimental
drama. It's a great room for
it. In the '30s, they used to hold marathon
dances up there. It's a ballroom.'
"Edwards has similar plans for the
ground-floor stores that front on Lincoln
Avenue. 'I'd like to see a restaurant in one
space, a bookshop in another and maybe a
record store in a third. We'll try to have
these shops compatible with the young
neighborhood around us.' Edwards said he
doesn't want to own and operate these stores
himself; he's looking for tenants.
"The theatre, however, remains Edwards'
primary concern. His programing has been
mostly golden oldies mixed in with a few
golden newies. His most successful double
bill was the Jack Nicholson pairing— 'Five
Easy Pieces' and 'The Last Detail.' Edwards
said he would bring back that pair every
the word got around.'
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""He states: 'Basically, I try to show what
1 like. Right now we're completing three
weeks of great detective films. In the next
few weeks we'll be showing swashbucklers
and some musicals that are good but not
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BOXOFHCE :; Septenibt:r 29. 1975 C-5

ST .
LOUIS
0avid Broemmekick, 23, manager of the
Jamestown Cinema, was assaulted and
robbed upon returning to the theatre just
Jack Coleman, who died Thursday (11),
was a singer on KWK Radio in the '20s
and '30s and his voice was used in si.x
"talkophone" films, an early form of sound
motion pictures. In addition to being a
performer, Coleman also held a degree in
architecture and in medieval history.
The movie "Capone," in current release,
was directed by a former St. Louisan, Steve
Carver. Steve attended the Fine Arts School
at Washington University, did some painting
and made a few movies. One of them,
'•More Than One Thing," helped him get
into the American Film Institute in Los
Angeles after he left here in 1971 and
eventually to his first director's job on a
feature film, "Capone."
The 98th annual Veiled Prophet Parade,
complete with Mickey Mouse and other
Disney characters, wended its way through
the downtown area Saturday (27). There
were some 500,000 persons watching the
after putting money in a night bank depository.
city's oldest and longest parade along the
three-and-a-half-mile route. It began at
On his arrival, a man approached
from behind, placed a hard object at 10:15 a.m. at Union Station and took about
David's back and ordered him to his second-floor
office. The man told him to open
the safe but complained when there was not
an hour to pass any one p>oint as it wound
through the area from 18th Street, east to
12th and Olive, north on 12th to Washington,
more money in it. Upon being told that the
east on Washington to Fourth Street,
manager had been to the bank, the bandit then to Market Street and back to Union
Station.
struck Broemmelsick on the head. When
More than 4.100 riding and marching
consciousness returned, David found a
participants were featured, including 24
total
of $1,300 missing.
marching bands from schools
There
and
were
universities
in the Midwest. 23
Filmrowites were saddened by the death
floats to present the theme of the 1975
of Julius Leventhal Thursday (11). With his
parade, "These Are a Few of My Favorite
brother Jack and his late brothers-in-law
Things."
Charles and Marcus Goldman, the Goldman-Leventhal
Corp. owned and operated Only Arthur's Fox remains of the many
the Lyric and Senate theatres in the downtown
movie houses that marked the city's "Great
area for over 25 years. Both houses White Way" on Grand Avenue during the
are now closed.
past six decades. Latest to close was Loew's
Mid City. It was opened in 1910 as the
Princess, one of the outstanding legitimate
theatres in the country. It became, successively,
the Schubert Rialto, the Rialto.
the American and then, when converted to
a motion picture theatre by the late Marcus
Loew, bore his name along with that of
Loew's State downtown.
Last of the fairs and festivals sponsored
by community and ethnic groups will be the
Dutchtown Oktoberfest, sponsored by the
Dutchtown South Community Corp. Sunday,
October 5. Featuring native singing,
dancing, crafts and appropriate foods, the
festival will begin at noon and end at 9
p.m. at Marquette Park.
Stirling Silliphant wrote the screenplay
for "Dirty Harry III," a Warner Bros, release.
Harry Hoff & John Mattler
invite you to sliop
Decatur Triple Airer
Started by Kerasotes
DECATUR, ILL.—The present Kerasotes
Decatur Drive-ln, a 1,000-car-capacity
unit located at North Jasper Street in Decatur,
will be renovated and enlarged to a
triplex airer with an 1,800-car capacity for
the 1976 season, it was announced by
George Kerasotes. president of Springfield,
111. -based Kerasotes Theatres.
The company has completed arrangements
for the purchase of an additional
ten acres adjacent to the existing drive-in
and two new screens, with a capacity of
400 cars each to be added. A construction
contract has been awarded to the Harry
Jones Construction Co.
and grading of the
site already has begun.
The existing ozoner will be renovated
and completely rebuilt to conform to the
design of the new screens. A new, automated
projection building will replace the existing
facilities and the concession area will be
expanded and modernized to service the
three-screen complex.
Kerasotes Theatres, a wholly owned circuit,
one of the nation's largest, presently
operates the Avon, Lincoln and Rogers
indoor theatres in Decatur, as well as the
Decatur and Outdoor drive-ins, and owns
and operates 138 units throughout Illinois
and Missouri.
George Kerasotes. president of the circuit,
stated that this expansion of the Decatur
underskyer is but another step in the
circuit's announced plans to update existing
units and the expansion of the circuit to
meet current population trends and to go
forward with the entertainment requirements
of the cities in which Kerasotes
Theatres is the leader in motion picture
exhibition.
'Buck Nite' Is Back
BANGOR, ME.—"Buck Nite" or "Dollar
Night" is very much part of northeastern
Maine's exhibition picture, as reflected in
recent Monday advertising for no less than
five area cinemas. The dollar admission
plan, by now a fixed pattern to bolster earl>week
attendance, was noted for Cinema City
III, Brewer; Cinema, Bangor; Cinema, Westgate;
and the Bangor and Brewer drive-ins.
for "big name" theatre equipment
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BOXOFFICE :; .September 29. 1^75

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Annette Vaughan
(404) 355-8247
ALBANY-BUFFALO
Ike Ehrlichman
i716) 854-6752
BOSTON-NEW HAVEN
Ellis Gordon
(617) 426 5900
CHARLOTTE
|704) 568 4872
CHICAGO-MILWAUKEE
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(312) 693-4760
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(313) 968-0500
DALLAS OKLAHOMA
J. C. McCrory
(214) 742-8068
DENVER
Sherm Wood
(303) 341-2295
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Rolph Amachcr
(816) 474-5330
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1415) 673-1870
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BOXOmcE :: September 29, 1975 C-7

KANSAS CITY
Area exhibitors attending the National
Independent Theatre Exhibitors Ass'n
organization meeting here Tuesday and
Wednesday (23.24) at the Crown Center
Hotel: Chuc Barnes. UMPA; Elmer Bills
jr., Salisbury. Mo.; Glen W. Dickinson jr.
and Norman Nielsen, Dickinson Theatres:
Harold Guyett and Dudley Marchetti, Guy-
Con Theatres; Sam Shibl'in and Bill Warren,
American Enterprises. Wichita. Kas.
Bev Miller. Mercury Film, and former exhibitor,
also attended.
Screenings at Commonwealth: "Old
Dracula" (AlP). Tuesday afternoon (23)
and "The Legend of Amaluk" (Goldstone),
distributed by Mercury Film. Thursday
afternoon (25).
Screenings at Guy-Con: "The Sensuous
Sicilian" (Peppercom-Wormser), distributed
by Mercury Film, Thursday evening (25).
It might as well have been Friday the
13th for a couple of people at National
Screen Service/ National Theatre Supply
last week. Lola Coddington. secretary to
Gene Krull. NTS branch manager, was on
her way to work when a Volkswagen struck
her car broadside at the intersection of
Truman Road and Oak Street. Lola was
rushed to Baptist Memorial Hospital, where
it was determined she had suffered three
broken ribs and numerous painful sprains
and bruises. To add insult to injury, later
in the afternoon at the very same intersection,
Virginia Free of the NSS trailer department
was on her way to the bus station
when she was hit by a vehicle. She was not
seriously injured, although her car will not
be seen parked in front of NSS in the immediate
future. Lola remains at Baptist
Memorial, where she is recovering.
Steve Turner has begun a period of training
and familiarization with sales procedures
at Universal Pictures and is working
closely with branch manager Ray McK.itrick.
Turner, who formerly was with Columbia
Pictures, will be moving to another
Universal branch in the near future.
/ CATER TO
STRANGE TASTES
Tom Gooch, Paramount booker, was honored
with a testimonial dinner for 25 years'
service with the company at a recent luncheon
at the Alameda Plaza Hotel. Around
30 industryites attended. Jerry Esbin, branch
operations manager from New York, presented
him an award. Frank Carbone, division
manager, also attended.
Jo Anne Leach, former L&L Supply Co.
staffer, surprised former fellow employees
by dropping by the office at 3612 Karnes
Blvd.. Tuesday (23). Jo Anne, who now
resides in Memphis, Tenn.. was in Kansas
City to visit her mother, who is ailing. She
and Tom and Gaye Fleming of L&L got
together for an informal celebration Tuesday
evening (23).
Gene Krull, National Theatre Supply
branch manager, was in St. Louis Wednesday
(24) calling on NTS customers.
Bill Keeler of the Dickinson Theatres
booking department reports that he lost a
pair of sun glasses somewhere on Filmrow
Tuesday (2). They have black frames and
smoked lenses. Anyone finding these glasses
can reach a very appreciative Bill at the
circuit office, telephone HE 2-2334.
Irene Sifers of the Commonwealth Theatres
booking department was on vacation
last week.
Bernice Powell, WOMPJ retired, finally
has been able to return home from Chicago
following a stay in a hospital there. She
was stricken at the WOMPI convention.
Danny Smart, Commonwealth Theatres
district manager, conducted a meeting for
all the managers in his district at the Plaza
Inn International Tuesday (23).
Ruth Lametterey, WOMPI member, and
daughter Teresa are still talking about their
trip this past summer to visit her son who
lives in Thurso. Scotland. Thurso is located
on the northernmost tip of Scotland. Ruth
and her daughter also got to take in the
sights in London before returning to the
U.S. in late August.
Amy Kesler, Dickinson Theatres switchboard
operator, has moved to Honolulu to
make her home.
Forty years ago, according to the Monday
(22) Kansas City Times. John Boles
and Di.xic Lee co-starred in "Red Heads on
Parade" at the Uptown Theatre. Claudette
Colbert had the lead in "She Married Her
Boss" at the Tower. Fredric March and
Merle Oberon were seen in "The Dark
Angel" at the Loew's Midland, while
Charles Boycr and Loretta Young were in
"Shanghai" at the Plaza Theatre.
Seeking Adrian Creations
For Benefit Fashion Show
KANSAS CITY—"Adrian Retrospective"
is the theme of a fashion show and benefit
to be sponsored by the Fashion Group,
Inc., at 7 p.m. November 6 in the ballroom
of the Hilton Inn. The show will feature
fashions and costumes designed by Gilbert
Adrian, who created dresses and film star
costumes in the 1940s and 1950s.
Dresses worn by Norma Shearer in
"Idiot's Delight," Katharine Hepburn in
"The Philadelphia Story" and Greta Garbo
in "Anna Karenina" will be modeled in the
show. More than 100 Adrian creations have
been collected by Joe Sims, history and
cinema teacher at Cheltenham High School,
Wyncote, Pa., and they will be used for the
show. However, Fashion Group needs five
or six more dresses to add to the collection
as payment for Sims' appearance.
Persons who have an Adrian creation
and would like to donate it to Cheltenham
High School or make it available to the
Fashion Group for its benefit should contact
Ms. Dorothy Maloney, 4807 West 56th,
Roeland Park, Kas.
The fee for the show is tax deductible.
Grand Island Civic Group
Presenting Movie Series
GRAND ISLAND, NEB.—Season tickets
are now on sale for a film series offered
by the Grand Island Women's Club Festival
of Art Films, to be presented in cooperation
with the Grand Theatre again this year.
Mrs. Bert Phillips, president of the club,
and Mrs. Arlis Middleton, who is in charge
of the film project, said ducats are priced
at $7.
Kicking off the series October 21 is
"Song of Norway," musical based on the
work and life of Edvard Grieg which was
filmed in Norway, Denmark and England.
November 18 "Conrack." the Jon Voight
starrer, will be screened. The film is based
on Pat Conroy's autobiography. "The
Water Is Wide."
Movies for Restaurants
KANSAS CITY — Los Angeles-based
National Movie-Dine. Inc.. advertised in
area newspapers Sunday (21) the availability
of exclusive distributorships for "major
movies for restaurants." .According to the
display advertisement in the Kansas City
Star, the company obtains "restaurant accounts
for you and thoroughly trains you
in all phases of this business." Total investment
specified by the company was
$20,000, "which covers the costs of everything
needed to make your business totally
operational." The program was described
as offering, one day per week, "an exciting
major movie and a magnificent dinner."
FEMALES
FOR HIRE
MID-CONTINENT Theatre Supply Corp.
1800 Wyandotte, Kansas City, Mo. 64108
Phone (816) 221-0480 W. R. "Bill" Davis, Mgr.
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BOXOFHCE :: September 29, 1975 C-9

'Harry!' Production Is
Applauded
At Independence World Premiere
By
RALPH DELMONT
KANSAS CITY — "Give 'Em Hell,
Harry!". TheatroVision film produced by
Bill Sargent and starring James Whitmore as
President Harry S Truman, had a gala
and Press Room for the special occasion.
Despite the fact that Amtrak apparently
shot down plans for a whistle-stop train
campaign patterned after HST's famed "give
'em hell" railroad junkets during the 1948
presidential race and despite the intermittent
fell drizzle that before, during and
after the premiere, the occasion was a festive
one that brought out area glitterati as
well as celebrities connected with the production
based on the life of the late President.
The onetime Summer White House at
Truman Road and Delaware, where Mrs.
Harry S Truman resides, was dark except
for a single subdued light that outlined one
window. The Independence Cinema presented
a spirited contrast, with two searchlights
throwing long, silver shafts high into
the medium-overcast skies.
Long before the 8 p.m. showtime, the
theatre staff was waiting in readiness for
IN A HOUR
WrRE GONNA
GO TO WORK
ON YOU!
BIOOD^^
STREETS
the first-nighters, reflecting the "spit-andpolish"
type of showmanship that many
veteran theatremen associate with "the gooc
old days of movie palaces." And in this day
and age of automated projection booth,
and more comfortable seating than could
be secured in "the golden age," Mid-Amer-
benefit world premiere here Thursday night
(IS) before nearly 1.000 ticket-holders. The
ica Cinema employees demonstrated that
inaugural unspooling was held in the four
the art of efficient teamwork has not been
auditoriums of Mid-America Cinema Corp."'^
lost.
Independence Cinema on Independence
Sargent and Whitmore, who had been
Square, the quad's theatres designated as
guests at a pretheatre buffet hosted by Congressman
and Mrs. William J. Randall the Green Room, Red Room, Blue Room
at
their Independence home, arrived by limousine.
As the doorman cleared the entranceway
for them, a photographer asked the
pair to pause—and they did, but his flashbulb
failed to fire. Sargent remarked, "It's
happened to me. too," and said they'd wait
a moment for another attempt.
Shown on Four Screens
"Give 'Em Hell, Harry!", a filmed
presentation of Whitmore's live performance
in the play of the same name, was screened
simultaneously in the four auditoriums. The
audience, composed principally of area
dignitaries. Air Force Ass'n members, members
of the Kansas City Press Club and local
film industryites, reacted enthusiastically to
the production with many standing and applauding
after the film ended.
Whitmore, who said he had seen the
movie once, devoted the screening time to
finding out more about the exhibition of
films, "since that was something he never
had a chance to look at," he told Mary
Carnes, longtime administrative assistant to
the chairman of the board of Mid-
America Cinema Corp. The actor, of course,
then had a chance to inspect the projection
booth of the quadplex and other facets of
the theatre, after which he walked across
Maple Avenue to the Jackson County Courthouse
to see the courtroom where HST, as
a county judge,
presided for many years.
Reception at Library
Following the showing of "Give 'Em Hell,
Harry!", over 800 guests moved to the
Harry S Truman Library at Delaware and
24 Highway for a champagne reception and
buffet. Entertainment was provided by
Woody Herman's band led by Les Elgart.
Highlighting activities at the library was
the unveiling of a portrait of President Truman
painted by Larry Mansker and donated
by the Air Force Ass'n. The ceremony was
cmceed by Col. Richard M. Maloney.
USAFR, and the portrait was presentcil
by C. E. Sevier, president of the Harry S
Trimian Chapter, Air Force Ass'n, following
a welcoming address by library director
Dr. Benedict K. Zobrist. The imveiliny
was by the Hon. William J. Randall, congressman
for the Fourth Missouri Oislricl,
who recalled the career of the laic Presi
dent.
Among the many dignitaries present (or
ihc portrait presentation, as well as the
screening, were Independence Mayor Rich
ard King and Mrs. King and Kansas Cin
Mayor Charles Wheeler and Mrs. Wheeler.
(
Sue Gentry, former Examiner (Independence
newspaper) news editor and staffer,
now retired but frequently active in journalism,
also was present. Ms. Gentry, a friend
of the late President, is said to be the
only living person mentioned by name in
Give 'Ern Hell, Harry!"
Whitmore spent most of his time at the
library signing autographs, as he had done
earlier in the day.
Following the cancellation of the whistlestop
train. Sargent, Whitmore and others
arrived at Kansas City Municipal Airport
Thursday afternoon (18) at approximately
2 p.m. and were driven in a motorcade to
the Truman Library. There, the actor was
presented a key to the city by Mayor King
following a welcome by Dr. Zobrist. A
moderate-sized crowd was on hand to greet
the actor as he arrived in a 1948 Chrysler
convertible similar to the car driven by
HST when he was a U.S. senator. Also
welcoming the VI Ps was the William Chrisman
High School band.
Commenting on the premiere of "Give
'Em Hell, Harry!" at the Independence
Cinema, which seemingly gained in significance
because of the proximity of the community
with which the late President was
associated, Lu Vaughan, board chairman
of Mid-America Cinema, described the stellar
event as "a memorable occasion, reminding
the nation how proud Republicans,
Democrats and Independents alike are of
Harry S Truman, The Man From Independence.'
"
Proceeds of the $25-per-ticket benefit
premiere were earmarked for the Harry S
Truman Library Gift Fund and the Harry
S Truman Memorial Statue Fund. Those
who had purchased $100 tickets, which included
participation in the planned whistlestop
train tour, were to receive refunds, according
to Charles Kerr, world premiere
chairman.
"Give 'Em Hell, Harry!" opened a threeday,
nine-performance engagement Wednesday
(24) at the Independence Cinema.
Gary Palm Is Named Mgr.
CHADRON. NEB.—Gary Palm has
succeeded Brian Woods as manager oi the
Eagle and Starlite theatres, it was announced
by Kansas City-based Commonwealth
Theatres.
5S' fVATCH PROJECTION IMPROVE >5
*»^ «•

SlXn.KX I'HEMEW—Amcriian Multi Cinema's Midwest
division. Kansas Citj, hosted a VIP luncheon and tour of the
soon-to-open Oak Park Six theatres in Overland Park. Kas.. Friday
(12). Among the AMC division office and local branch
managers present were, left to right: Mike Gates, AMC; Ed
Kershaw, AMC; Pete Holm, AMC; Bob Mason, Paramount
Pictures; Melanie Arndt, AMC; Mike Forsvthe, Oak Park manager;
Karren Keenej, AMC; John Wangberg, American International
Pictures; Roy Hurst, 20th Century-Fox; Bud Truog, United
Artists; Steve Durbin, L iiitid National; John Ilinks. Sun International;
Don Stidhani. Allied Artiste; Jim VVitcher, Cinemation;
John Shipp, Thomas-Shipp; Roger Miller. Doty-Dayton; Nat
Nathanson, Allied Artists, Chicago; Jim Armstrong. Sun International;
Saul Dirmantas. Columbia Pictures; Bert Winemiller.
AMC. and Ben Marcus, Marcus Film Distributors. John Roberts
of Buena Vista was not present for the photograph. The Oak
Park Six will be the 21st theatre in AMC's Midwest division and
will bring the total number of division screens to 73.
'Gunfighter' Star Kilpatrick
Interested in Quality Roles
By JONNA JEFFERIS
KANSAS CITY — Lincoln Kilpatrick.
co-star of Taylor-Laughlin's "The Master
Gunfighter." believes the
number of quality
roles available to the black actor today is
quite limited. "So-called 'black" films have
not succeeded because there is a lack of
communication within the entire production."
Kilpatrick believes. The actor visited
Kansas City Thursday (18) to promote the
Billy Jack Enterprises film, which will open
October 3 in over 100 cities in the U.S.
Tom Laughlin is the "master gunfighter"
in the film, while Kilpatrick portrays a
cunning gambler named Jacques St.
Charles, "a suspenseful. mysterious character,"
explains the actor. "You don't know
whether I'm going to help Laughlin or
destroy him." Co-star Ron O'Neal is
Laughlin's eventual victim in the epic adventure
of 19th century California torn by
land disputes between Spanish nobility and
-American settlers.
"My excitement over the role." Kilpatrick
explains, "is that it allows me to
project an image in keeping with my philosophy
of the arts." This philosophy centers
on a goal to transcend the specific
label of "black" actor by acepting roles
which will allow for broad character development.
"When we have good films, no
one will notice if the cast is all black or
all white," says Kilpatrick. "In so-called
black' films (sometimes referred to as black
exploitation pictures) there seems to be a
lack of understanding of what is to be
achieved." Kilpatrick feels that in such
films artistic quality is often lost when filmmakers
take advantage of a minority group
who wants identification on the screen. In
such films white characters. Kilpatrick observes,
are often "made buffoons. This was
a novelty to white audiences in the beginning
because of some guilt felt on the part
of whites. But it's not a novelty anymore
and at the same time it's so far removed
from art. There is no artistic contribution
being made." The actor feels that whites
also are artistically limited by this genre
when "white writers are not allowed to
write about blacks, and vice versa, even
though we all grew up in America. This
tends to separate blacks and whites culturally."
Kilpatrick has demonstrated an active
search for such non-limiting roles throughout
his career. Born in St. Louis and trained
in New York, he worked 15 years on the
stage. His first Broadway play, "A Raisin
in the Sun." was followed by m;:ny others
on and off Broadway. Kilpatrick's stage
career led to his appearances in several
films, including "Stilleto." "Soylent Green."
"Uptown Saturday Night" and "Together
Brothers." This year, in addition to "The
Master Gunfighter." Kilpatrick also will
star in "Onyx." a suspense drama that he
is
producing.
In 1968 the actor became a television
regular on the soap ofiera. "Love of Life."
finally leaving the show after one year because
of his discontent with the producers'
ideas of how black characters should be
portrayed. He has since appeared on many
major television shows. The "Mannix" episode
in which Kilpatrick kidnaps Manriix's
secretary led to his major role in "The
Master Gunfighter."
The actor feels strongly the necessity ol
removing the quotes from the term
" 'black' actor." "We don't speak of a
'black' doctor anymore, but the quotes .irc
still there on 'black' actor. I will not acc.-pi
that tag. I'm an actor, period."
Four years ago Kilpatrick established an
acting school in Los Angeles, of which ho
is executive director. He now lives in Los
.Angeles with his wife Helena, an actress
and singer, and his two children, ages S
and 10. who have acted in television pro
grams and commercials.
'Jaws' Swims to 280;
'Other Side' Has 245
KANSAS CITY— "Jaws" swam through
another week at the Midland with a splashy
280. "The Other Side of the Mountain"
climbed to 245 in its 17th week.
(Average Is 100)
Blue Ridge 1, Ranchman 2-Rollerball (UA).
6th wk.

To Henry King, Maker of 100 Films,
Entertainment Is
DENVER—Director Henry King. 80.
whose career spans more than a half-century
and includes more than 100 films, was
interviewed at the recent Telluride, Colo..
Film Festival by Denver Post movie editor
Rena Andrews. King, who actually will not
be 80 until January 1976. flew his own
plane, a Beech Baron, to Montrose, Colo..
to attend the highly successful second Telluride
Film Festival, where he was honored
for his work.
A 1962 film. '"Tender Is the Night," was
King's most recent motion picture but he
still is an active participant in the movie
business.
He told Ms. Andrews. "There is one more
picture I want to make and then I can take
the shingle down. My next picture should
be called "Birth of a Nation' but I can't use
that title for obvious rea.sons. I will call it
"Birth of Me.\ico.' "
The film proposed by King will be the
story of Guadalupe, the backbone of the
history of Me.xico.
Discussing his long and illustrious career
with Ms. Andrews, the veteran filmmaker
said he had worked with stars including
Orson Welles. Henry Fonda. Gregory Peck
and Gary Cooper. He also is credited with
the discovery of many screen favorites.
among them Jean Peters. Jennifer Jones
and Tyrone Power.
In her report of the interview, Ms. Andrews
said: "His many films include the
classic "Tol'able David,' 'White Sister,' 'The
Song of Bernadette,' 'State Fair,' 'Alexander's
Ragtime Band,' 'Jesse James,' 'Twelve
O'clock High' and many others. 'Making
motion pictures was my hobby,' said King,
'and 1 was most fortunate they paid me for
"He professes a great love and respect
for the medium and is particularly cognizant
FINER PROJECTION-SUPER ECONOMY
Hurley
a Responsibility
of the filmmaker's responsibility. 'So many
people see films, we do have an effect on
the culture of the world,' he said.
"As an example, he cited his picture
"State Fair.' "It was a success in this country
but everyone predicted its failure in Europe.'
he said. 'Well, it was a far greater success
there. People in Europe were happy to see
that American people live this way—that
we have state fairs just as they do."
""To King, the motion picture business
should be for "entertainment.' However, he
points out that a film story should be more
than a boy-meets-girl situation. "You put
some of yourself into a film, your own
thinking. And that is a big responsibility."
"'King has been a strong director, a human
being true to his own principles and man
with a sense of humor about life—all qualities
that come across today. For instance,
he once objected to a film company's paying
his way to New York because 'if they paid
my way, they would own me. I couldn't go
there and negotiate.'
""He has looked into some film properties
during the past decade but hasn't made
films because he objected to 'the language
used now and the fact we no longer just
show a pregnant woman—we show the act.'
"King believes the most important part
a film is the story. Although he has had
of
great experience as an actor, he believes a
film should have one boss—the director. He
expects actors to give 'all they've got to a
part—but not start injecting characters that
are not in the story.' In fact, he said he
has found that the greater the actor, the
more he realizes he has to act within the
realm of the storyline.
at all as a director because they felt this
was an experiment.' he recalled.
"After the success of that film, released
as "The Brand of Man.' King was given an
additional $25 a week to direct, as well as
act in his pictures.
"He explains the power of film with his
experience in the transition from silents to
talkies. 'The motion picture is the thing,' he
Louisville 8-Plex Is
Set for October Bow
LOUISVILLE—With construction
nearly
completed, the opening of Louisville's first
eight-theatre movie complex is scheduled
for October. The Village 8 theatres are
located in suburban St. Matthews in the
Tennis Center Building at 4014 Dutchman's
Lane.
Managing director Paul Ehresmann said
the complex will offer the area"s widest
range of movies for customers of all ages
under one roof.
In addition to the normal bill of today's
more popular films, the operational policy
will include such offerings as discount
group sales, children's matinees, special midnight
shows and other unique attractions.
The theatres are equipped with Massey
Astro-Lounger seats, Christie automated
projection equipment with Century projec-
Embassy Foundation Seeks
More Refurbishing Funds
FORT WAYNE, IND.—The Embassy
Theatre Foundation, which took possession
of the 2,700-seat downtown auditorium and
adjacent Indiana Hotel after a communitv
fund drive saved both structures from the
wreckers' ball, still is woefully short of
money, so another fund drive is being considered.
The foundation has a $50,000 mortage
at 9 per cent simple interest due in September
1976 to the theatre's former owners.
Sportsystems of Buffalo, N.Y. According
to foundation treasurer Dyne Pfeffenberger.
the foundation at worst would have $20.-
000 in its treasury next March 1.
Meanwhile, the foundation seeks bookings
to help finance refurbishing
"His
of the
Hollywood career as a director
theatre.
started when
One of its newest entrepreneurs is
he sold his first screenplay for
26-year-old Steve Bryant, who said
$75. 'They
the city
couldn't find a director for it, so
is "lost for black music" and has
I directed it and
formed
played in it. I was given
Star Productions to offer
$75 a week
such music, emphasizing
rhythm and blues and jazz.
as an actor and didn't get paid
The
first offering was scheduled to be presented
Saturday (20). featuring Devil's Workshop.
Black Velvet and Lo.st Weekend.
"Dick and Jane" will be directed by Ted
Kotcheff for Columbia release.
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
L. I., 16 Soroh Drive Formingdalc, N. Y., 1173S
THEWTRE EQUIPMENT
"l-.vcrylbinf- for ihc I healre"
No CAPITOL AVE., INDIANAPOLIS, IND.
said. 'It is a visual medium. When the transition
to talkies had to be made. I said I'm
still making silent pictures and supplementing
them with sound. I'm never, never going
to make a sound picture and put a little molion
in ii. This is a visual process.' "
'Back-to-School' Matinee
QUINCY, MASS.—The Strand Theatre
hosted a "back-to-school" special matinee
August 28. charging $1 admi.ssion for all
patrons for all scats at the I:.^0 p.m. performance.
Pencil boxes were given to all
youngsters. The show itself was comprised
of iwo hours of carloons.
MERCHANT CHRISTMAS TRAILERS
Fast Service— llijih Qualitj
Color— lint Bliick and White
PARROT FILMS, INC.
"Retiring first of 1976
Am knowledgeable of distribution . . .
Interested in contacting producer
with short subjects, travelogue and/
or cartoons."
Write BOXOrnCE, 2519
BOXOFFICE :: .September 29. 1975

IF YOU LIKED"YOUNG FRANKENSTEIN"
YOU'LL LOVE "OLD DRACULA"
ATLANTA
)«J Walton StrMf, N.W.
AtlflHta, (Worgla J030J
T«

NEW ORLEANS
Jifuinerous film celebrities will be appearing
at the NATO-TEA-NAC convention
here October 1-4. Those who booked
reservations are Cary Grant. Burt Reynolds.
Liza Minnelli and Julia Phillips. Reynolds
and Minnelli star in 20th Century-Fox's
Christmas blockbuster "Lucky Lady,"
which is Ms. Minnelli's first film role since
the award-winning "Cabaret." Ms. Phillips,
who co-produced "The Sting" with former
husband Michael, is the director of Columbia's
"Fear of Flying," based on the bestselling
Erica Jong novel.
Also arriving here in conjunction with
the convention is producer Larry Gordon
who will attend the premiere of his film
"Hard Times," which was filmed in the
Crescent City. "Hard Times" is being released
by Columbia.
Irene Mexie, Star Advertising, was busy
in the last few weeks working on publicity
for the NATO convention.
Gulf States president Ted Solomon was
host to a private screening of "Give 'Em
Hell, Harry!" for Mayor "Moon" Landrieu
and guests Monday (22) at the Gulf
States screening room. The Theatro-Vision
Corp.'s production of the play starring
James Whitmore was shown Wednesday
(24)-Friday (26) in theatres here.
MONEY
MAKER /
Screenings recently included "Royal
Flash," 20th-Fo.x. Lakeside Theatre, and
"Call Me Mr. Shatter." Avco Embassy,
ABC Screening Room.
Jack Dobbs, Gulf States, visited with
managers in Beaumont, Tex. . . . Vacationing
this month were Asa Booksh. Orpheum;
Billy Gay. Gulf States; and Al Silva, Film
Inspection Service . . . Attending the recent
Ringling Bros. Barnum & Bailey circus at
the Superdome were Irene and Joe Mexic,
A. J. Hernandes and family and Becky
Landry, all of the Gulf States circuit.
Women of Variety gathered for lunch
and bingo Wednesday (24) at the Andrew
Jackson Restaurant.
New owner of the Pearl Theatre, Popularville.
Miss., is Anthony Renot.
Actress Raquel Welch confided, when
leans-based film. "It's a contemporary story
and it would be great to make it here. It's
a kind of musical about a nightclub singer.
I'm bored with having to go back and copy
all of the old musicals. We're too intimidated
by them," she said. "It's time we
had a 'now' musical."
"Smile," United Artists release playing
at the Lakeside, Westside and Kenilworth
cinemas earlier this month, got a good
review by Times-Picayune writer John Alan
Simon. Simon said the "funny, sardonic,
slightly surreal comedy" seems fated to miss
being enjoyed by big crowds and will probably
be resurrected on the "campus circuit"
a year or two from now. Simon said
Bruce Dern "delivers a stunning performance"
and Barbara Feldon is "equally perfect
as a prissy female equivalent" to Dem's
role of middle-aged juvenile. ". . . The
barbed ironies of 'Smile' add up to nothing
less than a small triumph," he added.
Giveaway Tie-In Promotes
Hace With the Devil'
SPRINGFIELD, MO.—A tie-in with
Verne's Foreign Motors netted Commonwealth's
Queen City 1-2 manager Len Eagleburger
numerous prizes which were given
away in a drawing held during the engagement
of "Race With the Devil."
she was here recently at the opening of the In addition to theatre passes, six Kawasaki
Superdome, that she may make a film here.
One of the properties she has purchased,
T-shirts
pit kits
were
consisting
awarded,
of a
along
T-shirt,
with
visor,
three
cloth
"Siam Miami," could turn into a New Or-
patch and decals. Grand prize was a Kawasaki
racing jersey valued at $17.50.
Registration blanks were in the form of
an 8'/2xl 1-inch handbill distributed in
shopping centers. They also were available
at the ozoner and at Verne's Foreign
Motors. Additional newspaper space was
used advertising the giveaway.
MADE BY
SHOWMEN
TO MAKE
No. 1 1%;. .^
MONEY FOR
SHOWMEN
CINEMA-VU DISTRIBUTORS
636 Northland Blvd., Suite 105
Cincinnati, 0. 45240 (513) 825-7340
PRODUCTIONS
P.O. BOX 4158 COLUMBUS, GEORGIA 31904 {404)323-8739
ACE FILM DISTRIBUTORS
171 Simpson St. N.W.
Atlanta, Go. 30313 (404) 524-4218
CRUMP DISTRIBUTORS
1712 Commerce, Suite 1101
Dallas, Tex. 75201 (214) 741-3370
BOXOFFICE :: .September 29, 1975

TO BE RELEASED IN OCTOBER
FRom FREEUUflY FILfTlS
F^l

Variely Teni 45
dent, Lauland Security Consultants, Inc.;
Perry, chief barker; John Richards, director
and past chief barker; Phil Johnson, director,
and Harris, property master.
After the dinner Mrs. Leonhard screened
her award-winning film on the children's
hospital and Richards performed the induction
ceremony.
Exotic belly dancer Habeba performed
for the group, and following an old Mideastern
custom, the audience placed money
in her costume to show their appreciation.
The money collected was donated to the
purchase of a new pool table for the hospital.
First assistant chief barker Jack
Dobbs told the barkers and their guests that
contributions of S5 each were desperately
needed to secure a pool table for the hospital.
Mrs. Leonhard explained that the table
could be purchased wholesale for $390 and
was an item the children would enjoy.
The event proved a tremendous opening
for the regime of chief barker Perry, who
Installs 2 Officers
NEW ORLEANS—Variety Club Tent
45 installed Earl Perry as chief barker and
Dave Harris as property master in ceremonies
at the Maison Dupuy Friday (12).
The evening's festivities began with cock-
promised additional evenings in the future
tails at 7. served by four members of the to make Tent 45 a working organization
Ogden-Perry Theatres" New Orleans office, not only for New Orleans, but also for the
who donated their services to Variety. The jntire states of Louisiana and Mississippi.
bartenders were Linda Primm, Dawn Wise.
Joan Zimmer and Pat Slaydon.
Pickle-Eating Moviegoers
Ronnie Lauland, master of ceremonies,
introduced guests at the head table in the Receive Global Publicity
Renoir Room. Those seated included Tommy
Griffin, States-Item "Lagniappe" col-
SEDALIA. MO. — The June issue of
From Cenlral Edition
umnist: Mrs. Jacqueline Leonhard, director, Commonwealth Theatres' publication,
development and public relations. Crippled Close-Up. featiired a story which appeared
Children's Hospital; Rabbi Leo Bergman, in the Des Moines Tribune. The item described
the success of pickles as a Emeritus Touro Synagogue; Lauland, presi-
regular
feature at the refreshment center of the
Strand Theatre in Creston, Iowa. The
house at that time was helmed by Joe
Mathews, who now is managing the circuit's
Fox Theatre here.
Mathews was quoted by staff writer Allison
Engel as saying that during a Walt
Disney or any good family picture, "as
many as two gallons of pickles have been
purchased in one night."
The story since has been picked up by
national wire services and recently was featured
in Pennsylvania-published Grit, which
has worldwide circulation.
Columbia Pictures Selects
Perry Agency in Southeast
NEW ORLEANS—Columbia Pictures
has appointed Fred Perry Advertising and
Public Relations as its representative in
seven major Southern markets.
Agency director Robert Goodwin has
announced that "Hard Times." produced
and directed by Tulane graduate Larry
Gordon, will be the first film handled for
Columbia by the Perry Agency. Many
scenes in "Hard Times" were filmed in the
New Orleans area. It is scheduled to premiere
October 10.
Goodwin also said promotion plans have
begun on "The Blackbird," starring George
Segal, which is scheduled for release in
early December.
The appointment of the Fred Perry
Agency by Columbia follows last week's
appointment of the agency by Paramount
Pictures. The Fred Perry Agency's advertising,
promotion and publicity efforts for
the two studios include Tennessee, Mississippi,
Louisiana and northern Florida.
Goodwin said the firm is presently engaged
in the promotion of "The Master
Gunfighter" for Billy Jack Productions,
another Perry client.
36th Wedding Anniversary
CHICAGO—Dave Schatz, president of
Chicago Used Chair Mart, and his wife
celebrated their 36th wedding anniversary
recently.
THIS FALL YOUIL LOVE
TrieTlAYMalFs
Aug.27-Sept.2
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NO PAINTED SCREENS! NO SPECIAL LENSES!
Distributed by PARLIAMENT FILMS, LTD. Hollywood. Calif. 90038 (213)654-0726
5E-4
.Scplomlvi 19. 1975

1
TWO OF THE ns\(x 'S EVER Will BE READY AS IR 'S IN FEBRUARY 1976
After
the
divorce...
Then
the
FUN
begins!
»!
Her husbands
iet everything
thafs coming -.
to them ... ^\A...H
'
^5R
She lust iives
-^^^^
it to them a
little early!
i ALLAN SHACKLETON p
Mn f:
irorcees
TOM FIELDING . GEORGE TAKEI . HOLLY MASCOTT
SHACKLETON PRESENTS
... Ilic s

.
.
'Jaws' Inflates Shark Meat
Sales in Crescent City
NEW ORLEANS—Man eats shark.
Particularly
in the Crescent City, where
'Jaws"-

Clark Film Corporation
l/l/elconted
Ujou
to
i lew
LyrCeandl
Harry and Belton Clark
Film Distributors of the Southeast
with offices in
Atlanta - Jacksonville - Charlotte
Suite 410 Candler BIdg. 221 S. Church St.
127 Peachtree St. N. E. P. 0. Box 546
Atlanta, Ga. 30303 Charlotte, N. C 28202
Ph. (404) 524-6588 Ph. (704) 376-5569
Lewis Owens L. A. Ireland, Mgr.
905 North Street
Jacksonville, Flo. 32211
Ph. (904) 721-2122
Lou Pauza, Mgr.
"We Cover the South Like the Sun'
BOXOFFICE :: September 29, 1975 SE-7

MEMPHIS
J^ATO president, Loren Smith of Selmer.
Tenn., is busy with plans for the annual
Tri-State convention at the Hilton Inn
in Memphis October 26-28. Confirmations
have been received from all branch managers
and some district managers. The largest
attendance in history is expected. Smith
reports that he has exclusive rental of the
Stonebridge Country Club, which will be
open to all members of the industry. Any
exhibitor in the territory who is interested
in golf may contact Charlie Craig at United
Artists, 272-2519. Discussions are planned
regarding future products and new methods
to improve relationships between exhibitors
and the film companies.
Lurlene Carothers, WOMPI president,
reports that the Chicago international convention
was a big success and that the
Karate Experts Promote
Kung Fu Films at Malco
PINE BLUFF, ARK.—A booking of
"The Chinese Connection" and "Fists of
Fury" at the Malco provided Alice Miller
with a built-in promotion during a fourstate
karate tournament that began the day
after the opening here.
Black belt champion Ron Turchi provided
a demonstration in front of the Commonwealth
circuit's theatre aided by four
other experts in the martial arts. A large
Memphis club is proud to have one of its
own members as an international officer.
The Memphis club made a bid to host the
international convention in 1977 and was
awarded the honor. Lurlene immediately
appointed Lois Evans of Film Transit as
chairman with co-chairmen Bonnie Steward
and Katherine Keifer. They are already
getting plans under way and the new slogan
is "A bit of heaven in '77." The September
WOMPI meeting was held in the home of
Mary Katherine Baker, 4949 Essexshire.
where a mini report of the convention was
given. Juanita Hamblin. finance chairman,
is collecang Hyde Park food labels for
additional money and cancelled stamps are
being collected to send to Boys Town.
Birthday greetings to Deltine Craig Monday
(22) and Mai Carper Tuesday (23).
crowd witnessed the breaking of boards and
cement blocks as well as self-defense techniques.
Climaxing the demonstration, Turchi
placed an iron rod against the hollow of
his throat and let a teammate bend it back
double.
Manager Miller outfitted staff members
in karate apparel borrowed from a Pine
Bluff high school.
The musical score for "Rollerball" was
conducted by Academy Award winner Andre
Previn.
'Jaws' Completes 12th
At 400 in Memphis
MEMPHIS— "Jaws" churned through
another week at the Park with a magnificent
400. "Love and Death" at Malco
Quartet 1 and "The Return of the Pink
Panther" at two houses pulled 175 each.
"The Drowning Pool" topped a tenth week
at Malco Quartet 3 with a sharp 150.
(Average Is 100)
Crosstown—Part 2 Walking Tall (AIP), Uth wk. .. 35
Malco—Darktown Slruttere (SR), 2iid wk _.... 50
Malco Quartet 1—Love and Death (UA), 8th wk. 175
Malco Quartet 2, Southbrook 3—The Return o{
the Pink Panther (UA), 11th wk 175
Malco Quartet 3—The Drowning Pool (WB),
10th wk _ „ _ 150
Paramount—Rollerball (UA), 7th wk 50
Park—Jaws (Univ), 12th wk 408
Plaza 1—Monty Python and the Holy GraU
(SR), 2nd wk _ 100
Plaza 2—Nashville 80
(Para), 7th wk _ _
Raleigh Springs 1, Whitehaven 1—Journey Into
Fear (SR) 40
Southbrook 1—The ..100
Happy Hooker (SR), 6th wk.
Southbrook 4—Hennessy (AIP) 100
Rice Media Center Catalog
Features Tex. Filmmakers
HOUSTON—The Rice Media Center is
preparing a filmmakers catalog which will
collate for the first time all films of any
type made in Texas or by Texas filmmakers.
Alison Cook of the Media Center says the
catalog will list not only features, but also
documentaries, educational and industrial
films, even commercials. It will also serve
as a distribution guide.
The catalog will be published in December.
Ms. Cook urges filmmakers to call
her at (713) 522-7997, or write the Media
Center, Rice University, P.O. Box 1892,
Houston, Tex. 77001.
L^ompiimentA of
STARLINE PICTURES CO.
Bailey Prichard
Suite 411, 4646 Poplar Ave.
Memphis, Tennessee
(901) 761-2410
C'wealth's Pines Drive-In
Hypes Star of 'Wheeler'
PINE BLUFF, ARK.—The Pines Drivein,
one of Commonwealth Theatres' units,
hyped the engagement of "Wheeler" by featuring
a local star in its film ads.
Wayne Duncan, area disc jockey and
entertainer, appeared in the film and sang
all of the songs in the score. Placed next
to the Pines regular ad in local newspapers
was a three-column picture of Duncan,
drawing attention to his role. Also mentioned
was the fact that "Wheeler" was
produced in Arkansas.
^^ HATCH PROJECTION IMPROVE
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Avoilabic from vour authorized
Thcofrc Equipment Supply Dealer
|TtCH [TECHNIKOTE CORP. 63 S.abr.ng SI , Bklyn :
3
BOXOFFICE :: .September 29, 1975

BEYonD EmmnnuELLG
HER NAME WAS
FAITH
BUT SHE WAS...
r- THE
Freeway Films presents
*THE INFIDEL'
Starring:
SHARON THORPE
RICK LUTZ
KEN SCUDDER
'^
MELODY WEST
'
OLOR
directed by Don Shom\ .^
screenploy by DJck Altman I
©Copyrighn975 Freeway F
World wide sales through FREEWAY FILM CORP.. 1 662 Cordova St. Los Angeles, Calif. 90007
Dallas
CRUMP DISTRIBUTORS
Domestic Exhibitors Contact Your Local Distributor:
Atlanta
lACO PRODUCTIONS
Charlotte
CHARLOTTE BOOKING SERVICE

'
the Civic is for rent.
With trash littering the floor of its long
;
arcade, the Civic is the most forlorn-lookj
Four Elegant Picture
Stand in
NEW ORLEANS—Exhibitors attending
the NATO-TEA-NAC convention here October
1-4 will have the chance to see some
of the South's most elegant picture palaces
ever built.
The Civic, the Orpheum. the State and
the Saenger were built in those days when
screen entertainment was housed elaboratedly
and vaudeville was still alive. Today,
those four houses are part of New
Orleans' vivid history, as described by J.E.
Bourgoyne in the Times-Picayune Sunday
(7).
Headed "Saving Our Downtown Theatres
. . . Impossible Dream?", the comments
by Bourgoyne follow in full:
What's going to happen to the downtown
movie palaces?
People who like ornate old buildings and
inner city residents who don't like the idea
of driving out to the suburbs every time
they want to see good movie have been
a
wondering over the past decade or so about
that question.
The final answer hasn't emerged yet, and
it will be at least several years before it
Palaces Still
Downtown New Orleans
does. But indications are that the future
won't necessarily be bleak for New Orleans'
early 20th Century theatres—at least not
for all of them.
There are four that remain from the days
when vaudeville and the movies didn't have
to compete with television.
The oldest is the Civic, built in 1906 in
the 500 block of O'Keefe as a playhouse by
the famous Shubert organization. For a
time it was used as a burlesque house. .'Mthough
the Civic has shown Cecil B. De-
Mille spectaculars and art films, its mainstay
over recent decades were Broadway
roadshows and for a short while it served
a stint as the home of the city's now defunct
Repertory Theatre. Among the very
last productions presented at the Civic was
a variety show for Spanish-speaking audiences.
Today the Civic is dark. Spectators are
no longer entertained as they sit near the
orchestra pit or high up in the balconies.
Flimsy-looking iron gates are padlocked
across the entrance—a glass covered arcade
now hidden by a drop ceiling. Out front on
the marquee, crooked letters proclaim that
ing theater downtown. But its chances of
I
survival may be the brightest.
Not too long ago the Civic was acquired
by Joseph Canizaro, a real estate developer
who has established somewhat of a reputation
for sensitivity to sound urban planning
and good design. He is noted for cooperating
with citizens groups interested in preserving
the physical character of New Orleans.
Canizaro says he is hopeful of converting
the Civic into a comple.x of restaurants,
lounges and some theatre activity and he
says specific negotiations are under way
with potential operators of such a facility.
Canizaro says there will be no major
design changes in the Civic, that the building
will be used basically as it was constructed.
The real estate figure says that
the final designs of any changes made will
depend on the needs of the person or firm
that will operate the facility.
While the Civic's future, at the very
least, is being given some serious consideration,
two other old downtown theatres are
more or less "just biding their time. The
Orpheum and the Saenger are still in the
movie business, but it wouldn't surprise
anyone if one day the projectors were
turned off and the demolishers were summoned.
The reason, according to a local movie
critic, is that the "moviegoing habit" de-
Sex Under,
Over and
In the
Water...
>^7veloped in the '20s no longer exists. It's a
fact of film industry life that most moviegoing
is now done at suburban theatres.
The way films are booked, with many contract
stipulations including sometimes parking
space requirements, all but guarantees
downtown theatres second best features
much of the time.
There are exceptions. The big hit "Jaws"
is at the Joy. not an old elaborate theatre,
but a downtown one. The downtown theatres,
though, do not offer high quality films
as consistently as they used to and, overall,
downtown film fare lags behind what's
offered in the suburbs.
Just about a steady diet of what has
come to be called "black exploitation"
movies are provided patrons of the RK.O
Orpheum. Such current flicks don't complement
the Orpheum's elegant interior (there
are white marble stairs) the way Krewe of
Comus balls did from 1924 to 1929.
The leading vaudeville circuit by the
same name built the Orpheum in 1921. A
lew years after it opened, as movies became
increasingly popular, the Orpheum began
showing films to fill out ils vaudeville bill.
(Continued on page SE-12)
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Joseph Green, Pret.
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with short subjects, travelogue and/ y|
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W
Write BOXOFHCE, 2519 |
.September 29, 1975

ITS EASY TO STEAL A MILLION
THE HARD PART IS GETTING AWAY!
CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOTT Production of a NOEL NOSSECK Fil
stamnj STELLA STEVENS and STUART WHITMAN in "LAS VEGAS LADY" • w.m GEORGE DiCENZO • LYNNE MOODY • LINDA SCRUGGS
ANDREW STEVENS • JOSEPH DELLA SORTE • special guesi si«rs JESSE WHITE • TONY BILL
Executive Produce.^ JOSEPH ZAPPALA • GENE SLOTT • .siocai. Produce. JOEL B MICHAELS • w,m,n 8, WALTER DALLENBACH JJH^
0,-ecto. 01 Photography STEVEN KATZ • Produced And Oir.cted By NOEL NOSSECK • .. »iil:'i'iima«. MARILYN J TENSER • A CROWN INTERNATIONAL PICTURES RELEASE i^iSBi'
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NEWTON P. JACOBS (Chairman of the Board) MARK TENSER (President) GEORGE M. JOSEPHS (General Sales Manager)

—
Four Elegant Picfure
Stand in
(Continued from page SE-10)
In the "30s, the theatre became a film-only
house.
Except for a modern veneer at the
ground floor level, the Orpheum's extremely
ornate facade, embellished by terra cotta
sculpture, remains virtually intact, in a
sense, living on borrowed time.
Early last year a company called University.
Inc.. applied for a demolition permit
to tear down the Orpheum. The permit
application was one of several that prompted
the City Council to enact a Central
Business District demolition moratorium.
A spokesman for the current Orpheum
owner, Allright Auto Park of Tulsa, says
there are no immediate plans to demolish
the building, that it has been purchased as
an investment and there are no long-range
plans for the property. Demolition, the
spokesman says, would be considered only
if a construction project were definitely
lined up to replace the Orpheum.
The RKO Stanley Warner company
operates the Orpheum under a lease which
has about four years to go before expiring.
But according to Fred Gottesman, one of
the University Inc. owners, RKO not long
ago was thinking about selling its lease.
The Warner company has since changed its
mind, says Gottesman.
All of which means that there is nothing
positive about the Orpheum's future.
There's no indication that things are as
bad over at the Loew's State on Canal
Street. The theatre is still operated by
Lx)ews' Corp., which commissioned Thomas
W. Lamb, the first major motion picture
theatre architect, to build the theatre
in 1926.
Among the architectural features of the
Palaces Still
Downtown New Orleans
Loew's are two carved balconies, an almost
domed ceiling and Tiffany glass fire hose
boxes.
Loews' Corp. officials in New York say
they "do indeed intend to stay in business
in downtown New Orleans."
Local manager Harold Smithson says,
"We're in the theatre business and we plan
to stay in it." Smithson says the Loew's
(which is beginning to acquire a reputation
for black exploitation films) is making
money.
Across the street is the Saenger, and if it's
making money, it must not be making
enough because the Saenger is for sale. If
you have approximately $1.5 million, you
can buy it.
That's what a group called City Lights
Inc. hopes to do. The purchase of the
Saenger. which opened in 1927. is only a
part of the overall goal of the City Lights
citizens group. Members say they want to
revitalize New Orleans' Central Business
District as an entertainment area, which
would benefit all the downtown theatres.
Being worked out now, says active City
Lights member Jack Stewart, is a plan for
downtown theatres and parking lots to join
together in promoting the downtown area
as a place for evening entertainment.
Stewart says" City Lights doesn't want to
publicize the plan until details are finalized.
Regarding purchase «f the Saenger, City
Lights doesn't have the money to buy it.
But a member of the organization has
collected information outlining various
sources of funding. But here again, nothing
has been finalized.
Meanwhile, sitting on the open market
is the Saenger—complete with the faded
splendor of a Florentine palace, much
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marble statuary, four crystal chandeliers
that once hung in a French chateau, a
magnificent Robert Morton organ that still
works, and a ceiling of twinkling stars and
mechanically drifting clouds.
While they have seen lavish days, recent
times haven't been kind to the opulent
downtown theatres. At least 10 have already
vanished to be replaced by parking
lots and later buildings of no architectural
merit.
The four that remain have suffered degrees
of physical alterations that show no
respect for their grandness. Lobbies have
been cheaply modernized and the great
Saenger has even lost a large portion of its
interior vastness to the creation of a "piggyback"
theatre called the Saenger Orleans.
If the past holds true, for the Saenger,
the Civic, the Loew's State and the Orpheum
to continue to exist, it will require
a lot more than the reactions of theatre
operators to the trends in the film industry
and the city's population mix.
It will take financial support for the business
ingenuity of people like Canizaro, the
dedication and efforts of theatre buffs like
those in City Lights and perhaps the involvement
of city officials who should realize
that theatres offering entertainment of
general appeal are important to an inner
city's health.
But the big question is will these "outside
forces" jell before someone demolishes the
Orpheum or before someone other than
City Lights buys the Saenger and levels it
twinkling stars, floating clouds and all?
'Billy Joe' Completed
LOS ANGELES—"Ode to Billy Joe."
the Max Baer production for Warner Bros.,
has completed seven weeks' filming in Mississippi,
and Baer has returned to Warner
Bros, to supervise the editing. The picture,
based on Bobbie Gentry's famous song of
the tragedy at the Tallahatchee Bridge, stars
Robby Benson and Glynnis O'Connor with
a script by Herman Raucher. This is
Baer's
third film and his first for Warner release.
It was produced by Roger Camras.
IN A HOUR
WE'RE GONNA
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ON YOU!
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.September 29, l')15

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BOXOFFICE :: September 29, 1975

\
start
. .
As Film Star, Director,
Ida Lupino Excels in
NEW ORLEANS—Film star-director Ida
Lupino recently chatted about her years in
front of and behind
cameras with
the
David Cuthbert of
the Times-PicajTjne.
The interview follows:
One of the first
things she lets you
know is that she
doesn't like to be
called by her name.
"Thank God." she
says of an actor she
Ida Lupino directed in a TV
show, "he didn't call
me 'Miss Lupino' or "Ida.' "
"Loops," "Loop" or "Lupe" is what she
prefers from friends and coworkers and
usually those seem to be the same people.
"Not that I don't love Ida," she says.
"It's a good name. A Jewish name. But I
used to have — a German teacher and she
used to call me "IDA!' "
The actress spits the word out.
" "IDA! You are very, very bad!'
Composer
Entertainment
"I used to hate the name Ida, imtil I
heard the Southern pronunciation .
'Ahda'? I asked my Dad—who was a great,
great comedian, one of England's greatest
— "Couldn't you please give me a middle
name?'
"He said, "No, I always wanted a son
and Ida sounds very strong.'
"I said. "But Dad, I'm a girl! I'll never
be a son! I like men too much. To me, men
are the greatest thing since Seven-Up.' "
Miss Lupino was sitting in a cozy
Metairie apartment, sipping vodka and
tonic as she spoke. The husky voice and
beautiful enunciation are the same as in her
50-plus feature films, the eyes still wide behind
sunglasses, the perfectly formed
mouth lipsticked bright pink.
She's in town to visit friends at the Beverly
Dinner Playhouse. She's worked often
with "Any Wednesday" star Anthony
George and has a TV series project she
thinks would be right for the two of them.
"Maybe for this whole cast . . . they're
all brilliant! They asked me to come and
take notes and afterwards came rushing up
saying, "This wasn't right, that wasn't right.
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—
Ida Lupino Excels in Entertainment
As Film Star, Director, Composer
(Continued from page SE-14)
they want you to get the scenes through
on schedule, make it great and get it on
TV. And if you want to see a scared lady.
you should have seen me walking onto the
set of something like "Have Gun. Will Travel.'
All those horses! And Dick Boone
stretched out. And Td say. 'Darling I have
this crazy feeling, could we maybe . .
And he'd say, 'Just go to hell and do whatever
you want, but rehearse it with my
understudy.'
"Acting in TV I enjoy. When Duff (exhusband
Howard DufO and I did 'Mr.
Adams and Eve" we had complete autonomy.
It was such a lovely thing. We changed
dialogue, ad-libbed lines to bridge scenes.
"I don't like myself on the screen very
much. I've hardly seen any of my films.
'High Sierra' and "Ladies in Retirement'
I've seen. But it scares me. My mother
wouldn't talk to me for months after I
walked out of a screening of 'The Hard
Way.' I hated my performance and had
such an antipathy toward that character,
it was something I couldn't stomach.
Local stations have been running something
of an Ida Lupino Festival lately.
"Road House" was on not long ago and
"They Drive by Night" was on Saturday
(6). "Ladies in Retirement" was aired Monday
(8).
" 'Road House' I did see because we had
such fun doing it—ad-libbing again."
The last feature film she directed was
the delightful "The Trouble with Angels."
starring Rosalind Russell as a Mother Superior
of a Catholic girls' school and Hayley
Mills as chief troublemaker.
"The producer. Bill Frye. tried to get
.'
Garbo for it, but you couldn't have asked
for anyone better than Roz. If you can call
a lady a gentleman, she was.
"That studio, Columbia, wanted to put
me under contract, but I would not go
overseas to do a picture because I didn't
want to leave my family. Ha. Ha. Okay?
Turnabout. They left me."
Divorced from Duff for two and a half
years, she makes a defiant gesture and says.
"No self pity. Just cold hard facts.
"There just comes a time in a man's life
when he's gotta get a new pair of shoes."
Her daughter Bridget "was doing very
well at college, studying illustrating and interior
design," but Bridget apparently has
marriage plans her mother does not approve
of and will
not discuss.
"I like very few women," sighs Lupino.
"I don't really trust my own sex. My great
girlfriend was Ann Sheridan. She was like
my sister. Even lived with Mom and me
for a while.
"We both came to Paramount at the
same time. She was a beauty contest winner
from Texas and I was brought over to
do 'Alice in Wonderland,' but they said my
voice sounded more like the caterpillar.
"All Annie and I did at Paramount was
dance on tabletops while Buster Crabbe
held us up. They let her go and we both
wound up at Warner Bros.—^in the same
picture!"
Director Sam Peckinpah put Ida back
front of the camera to play Steve Mc-
in
Queen's mother in "Junior Bonner" three
years ago and she's been busy acting ever
since.
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She's in a horror movie (Bryanston)
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in that one; the critics hit us like we wero
in a bowling alley") and she has three upcoming
TV shots.
Ida's the second victim on "Ellerv
Queen" this season, getting bumped off
Thursday (18) in an episode called "Lover's
Leap" ("A favor to the producer, darling;
he used to be my agent").
She's a con artist in an upcoming
"Switch" on CBS, "putting people in trances
and my son and daughter are no good,
either."
And what does she play in a return
"Police Woman" guest shot?
"A complete itchbay again." she laughs.
I run a shady hospital with Ian McShane
my partner in crime, he's so divine—and
I don't get killed, though I should."
She laughs again and says, "So many
wonderful, exciting people I've been able
to work with—at Warners, at 20th-Fox and
now in TV. I've been asked to write a book,
but I will only write the book up to 1950,
'51. That's it." She puts her hand up. "Personal
reasons. I don't believe in making a
buck at the expense ... of other people."
Atlanta WOMPIs Hear Talk
On Consumer Relations
ATL.A.NTA—Women of the Motion Picture
Industry heard a spokeswoman from
the state Consumer Relations Department
at the September meeting in the Regency
Riviera Motor Hotel.
Mrs. Cynthia Leggett gave an instructive
talk and fielded questions from the audience.
She substituted for Mrs. Willa Lombardi.
Athens. Ga., who was ill and unable to
talk.
All future WOMPI meetings will be in
the new headquarters of Tent 21, Variety
Clubs International, program director Lynda
Norris said.
Westwood Offers Classics
TOLEDO, OHIO — The Westwood in
West Toledo offered on a recent Saturday
the Marx brothers in four great classics
"Duck Soup" at 4:45 p.m.; "Monkey Business"
at 6:05 p.m.; "Horse Feathers" at
7:45 p.m., and "Cocoanuts" at 9 p.m.
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SE-I6 September 29, 197.'

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I I H
'Aristocratic' Model Debuts in 'Gunfighter'
I
I
I
I
jM
'I was absolutely terrified,' said Barbara.
'I'd never acted before and I didn't
know if I could pull it off. I must say Tom
helped all he could. He got me aside and
said he didn't want somebody who "acted."
He said he wanted somebody to just be
natural, to respond in a natural way and
to speak lines honestly.
That was my first acting lesson and
1 m certain that it will always be my best.
For what is acting, after all, if it is not
being honest and natural. I've made another
tilm with Rock Hudson since completing
The Master Gunfighter," and I applied
Tom's acting principles. I was more successful
the second time, I think, and the
role required a deeper and wider range.'
"Although she's going through formative
stages. Barbara confesses that she's known
all along that she'd ultimately become a
movie actress; and that she'll some day be
a big film star.
" 'I like to think of myself as a positive
person,' she said. 'I have always been a
positive person. I block out negative forces.
I've known all my life that we become
what we want to be. It's a matter of time.
And my time came. I'm ready for it.'
"And' she really is, folks!"
Actress Barbara Carrera, star of "The Master Guiifigliter," the new Billy
Jack Enterprises production, accepts key to the city of New Orleans. Presenting
the plaque and key was Louis Gomez, assistant to the chief administrative officer
of New Orleans.
NEW ORLEANS—The star of Billy Jack
Enterprises latest production is a seductivelooking
model named Barbara Carrera
whose climb to stardom began with a longdistance
phone call.
The story of how she arrived in Hollywood
to begin filming "The Master Gunfighter"
is told by James Perry in the Times-
Picayune. His interview with Ms. Carrera
follows:
"Barbara Carrera is seductively curved
into a marshmallow soft couch that sits unobtrusively
in a plush French Quarter hostelry,
her bare feet peeking expressively
from beneath the folds of a black, skintight
floor-length gown. Every now and
then, Barbara lifts a manicured hand to
her shoulder, where a thin black strap refuses
to hide ivory white skin. It is a casual,
graceful gesture, something that a posing
model might do for an effect.
"Because she is a noted fashion model,
Barbara's guests on this particular evening
will never know if she was, indeed,
going through professional paces or just
being her natural, lovely self. It matters
not one whit to me why she preferred to
loll about in such an attractive manner.
I enjoyed what she did as much as I did
what she said, and she is colorfully articulate
to the point of being a gadfly.
SPEAKERS ILL?
I CAN HELP
Hershel D. Parker
1215 Jupiter St.
Gadsden, Alobama 35901
"Charmingly so, however!
"Barbara is on the movie star treadmill.
Of course her name is not known to many
of you reading this story. Only those who're
intimately associated with high fashions
will recognize her monicker, but there's
going to be a happy ending to this story,
so don't go away.
"Barbara's in pictures now, thanks to
Tom Laughlin, the controversial "Billy
Jack" star and producer. For his newest
film "The Master Gunfighter," Laughlin
needed a Spanish aristocratic beauty. He
searched for months to no avail. One day
his wife saw Barbara's likeness on a magazine
cover.
" 'Now there's the kind of face I need in
my picture,' said Laughlin. 'Let's find an
actress that looks like that.'
"Feeling that too much time had alread>
been wasted, Laughlin's wife retorted with,
'Why search for a face like that? Why
don't you get that face?' In less than 30
minutes, the film producer had Barbara's
telephone number in Paris and was talking
to her long distance.
" 'I can't get away right now,' she said
in shocked disbelief, T'm right in the middle
of a modeling assignment.' Feeling that
she'd blown her big opportunity, Barbara
reconsidered, and told Tom:
•
'Wait. I'll work extra hard and I'll be
in Los Angeles in lour days. Will that be
time enough?' Tom said it was and Barbara
was, indeed, in Los Angeles in four
ilays, standing in sheer, unadulterated fear
before klieg lights and grim-faced technicians
who chewed on cigars.
GTC Names 1975 Winners
Of Concessions Contest
ATLANTA — Georgia Theatre Co.'s
1975 circuit-wide concessions contest is
over and congratulations are in order for
Brunswick city manager Wesley Brown and
all the theatres under his jurisdiction.
All of the Brunswick locations had signs
posted urg'ng concession employees to use
suggestive selling and push large items. It
obviously paid off in increased sales. Manager
Brown and his wife will attend the
National Ass'n of Theatre Owners convention
in New Orleans October 1-4 as guests
of the company.
Atlanta's Greenbriar Theatre, under
manager Ash Yarbrough with his hardworking
staff, was the winning theatre with
the most appearances on the weekly honor
roll of increased ratios, in addition to frequent
top sales performances.
Runnersup were Ms. Jean White and her
staff at the Gadsden, .Ma., Cinema.
Cash prizes of $125 for the winner and
$75 for the runnerup will be awarded.
Final ranking of cities: 1) Brunswick: 2^
Moultrie: 3) Gadsden; 4) and 5). Savannah
and Waycross. a tie; 6) Atlanta; 7) Macon:
8) Augusta; and 9) Athens.
Top Ten: Greenbriar, Atlanta, best theatre:
Cinema, Gadsden, runnerup; Georgia,
Athens; Ritz. Brunswick; Lyric, Waycross;
Bankhead Drive-In, Atlanta: 41 Drivc-In,
Macon; Southgate, Augusta; Lithia Drive-
In, Atlanta; and Lanier, Brunswick.
Honorable mention: Pitman. Gadsden:
Colquitt, Moultrie: Ritz. Waycross; North
Starlight Drive-In, Atlanta; Village, .Atlanta;
Capitol, Macon; South DcKalb, Atlanta;
Miller, Augusta; Mall, Brunswick and
Sunset, Moultrie.
This is the third annual contest staged by
John H. Stcmblor jr., vice-president in
charge of concessions for the Georgia
Theatre Co.
BOXOFTICE :: September 29, 1975

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SE-19

.
.
J
MIAMI
port Lauderdale's balloon fever, which began
two years ago when Kirk Douglas
took an unplanned ride during racing preliminaries
and nearly jumped out at 200
feet, is currently raging in the form of a
$500,000 feature. The high flyers at Le
Club International are backing the film, an
adventure tale about a hot-air balloon race
between South Florida and Bimini. The
feature includes fireworks with skindivers
and sharks, power boats that refuel the balloons
in mid-ocean, women co-pilots and a
series of name actors in cameo and supporting
roles. The actual participants will be
professional balloon racers, say Le Club
owners Paul Holm and Carling Dinkier.
.Shooting begins in late October.
Miami Herald columnist John Huddy
was on the trail of a seemingly mysterious
man claiming to be a Metro-Goldwyn-Mayer
producer. The man does not have MGM
backing, as he claimed in interviews here in
August, and MGM executives warn potential
film backers that they have never
heard of "John Addams." Huddy said that
when he questioned '"Addams" about the
discrepancy, he jumped up and ran to the
nearest exit.
Director Francis Ford Coppola, hot on
the pursuit of new film avenues after the
success of "The Godfather" and sequel,
asked the Australian government to supply
a few things for a film about Aussies' involvement
in the Vietnam war. The Aussies.
faced with his request for 10,000
soldiers, 400 helicopters, B-52s and F-lIls.
replied snappily: "Our army is not a film
extra
agency."
Tlie Grove Cinema in Coconut Grove
hjgan a week of Francois Truffaut films
Friday (12). First was "Day for Night" and
I
Years of
and Instant
next was "Bed and Board." Admission was
$1.75 and midnight screenings were added
Friday (12) and Saturday (13).
Miami comedian Don Sebastian has a
role in Bill Grefe's "Mako: The Jaws of
Death." starring Richard Jaeckel .
"Stardust" had a run here at Lcew's 167tli
Street and Kendall houses as well as the
Golden Glades and Cine 2 . . . The Boulevard,
adult drive-in on Biscayne Boulevard,
advertised three X-rated films: "Wild Honey."
"Linda" and "Taste of Decadence."
A full-lengtli Israeli comedy, "Katz and
Carasso" with words in English, was presented
at the Beach Theatre. Matinees were
$1 and evening performances were $2.
Ely Landau's American Film Theatre
productions arrived here for a special series
of one-week engagements. "The Homecoming"
arrived Friday (26) and "Rhinoceros"
opens October 3. The filmed versions of
stage plays continue through November 7.
"Jaws" lias topped all other films in onh
80 days by grossing $124.5 million. As
John Huddy points out. that amount is only
the beginning for Universal coffers. A film
makes about the same amount overseas that
it earns here and then there's the sale to
TV. rerelease and other plums. Universal
can expect to gather in more than $250 million
by the time beaches return to normal,
predicts Huddy.
"Treasure of the Matecumbe," the Walt
Disney feature due to shoot in the Florida
Keys October 13. is no overnight idea. "It
has been in preparation at the Disney studio
for eight years," says publicist Tom Jones.
Paul Preddy, a Miamian who has turned
actor, now goes by the name of Paul Pres-
Experience
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ton. The graduate of Miami Senior High
School here has gone to California to pursue
films. He has a role in "Mako: The
Jaws of Death" which is being filmed in
Dade County, the Florida Keys and the
Bahamas. Producer-director is Bill Grefe.
the man responsible for such films as
"Stanley," about a snake. "Impulse" and
"Live and Let Die." The picture stars Jennifer
Bishop and Richard Jaeckel and has
a unique twist plot with Jaeckel playing
Sonny Stein, who finds friendship and
solace among man-eating sharks, presumably
the Mako variety. Preston plays a
patrolman.
Jacksonville WOMPIs Win
EVE Award in 4th Year
JACKSONVILLE—This city's Women
of the Motion Picture Industry further enhanced
its already established reputation
for gilt-edged, quality leadership by riding
high into first place for a fourth year as the
winning group for an EVE award
(education-volunteer-employment). WOMPI
placed tops among organizations of employed
women in the annual contest sponsored
by the Florida Publishing Co.. owners
of the Florida Times-Union and the
Jacksonville Journal.
WOMPI. one of the smallest competing
groups, proved to be the little giant of the
EVE awards by placing its community service
record up against other employed
groups of women regardless of the size of
iheir membership. In the eyes of the publishing
company's judges, clinching first
place for WOMPI came as a result of its
manifold, year-around activities in term of
money contributed and volunteer services,
its manifold commitment to community
betterment in many fields and the benefits
resulting to individuals and to the agencies
it assisted, as well as the dedication of
WOMPI officers and general membership
in accepting and carrying out work which
they had volunteered to do.
WOMPI's comprehensive application to
the EVE committee was prepared in advance
by Mary Hart, former local and international
WOMPI president. Mrs. Hart
in the absence of WOMPI President Marsha
Weaver who was attending the WOMPI
convention in Chicago at the time—accepted
the EVE award for WOMPI at a
—
gala gathering and brunch attended by hundreds
of competitors and hosted by the
publishing company in the courtyard of the
Jacksonville Garden Club on the St. Johns
River approach to downtown Jacksonville.
rhe Florida Times-Union pointed out thai
WOMPI became the only women's group
so far to have scored four homeruns (first
places) in four times at bat during the EVE
awards competition.
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last .Sorbin— I liyh QtiMity
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SE-20 BOXOFFICE :: Scpteml-K;r 29. 1975

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BOXOFHCE :: September 29. 1975 SE-21

Upholstering
—
U.S.A.
vhere
. . The
Reoairs
llina
—
. . . Scott
JACKSONVILLE
L. "Bob" Jones, city manager for ABC
J^
Florida State Theatres, staged a recent
Friday night sneak preview of "Let's Do
It Again" at the Regency II Theatre on the
same bill with "The Sound of Music" in
its farewell run at local theatres. On the
same night the Regency II also had a midnight
showing of "Lefs Scare Jessica To
Death" as a fund-raising event to benefit
the Englewood High School Boosters Club.
WOMPI members are soliciting a wide
assortment of household goods to stock the
two booths they have reserved for an early
October sale at the Ramona Boulevard Flea
Market . . . The WOMPI group is muscling
in ahead of department stores with a fall
sale of colorful assortments of Christmas
wrapping paper and matching accessories
. . September birthday celebrants honored
by their WOMPI colleagues were Ida Belle
Levy, Sylvia Wakefield, Fay Weaver and
Iva Lowe . WOMPI group received
a fine letter of thanks—written in English
from the foster daughter—Sun Ok in
Korea—whom WOMPI adopted several
years ago. She is now a teenager and ended
her letter with a query. "P. S. What do you
do in WOMPI? Would like to know about
WOMPI. Please tell me about it."
The local WOMPI garnered a Sunday
Florida Times-Union publicity package of
a headline, a news story and a picture of
president Marsha Weaver regarding the
group's accomplishments as recognized at
the recent international WOMPI gathering
at the Drake Hotel in Chicago. In addition
to Mrs. Weaver's election as the new international
recording secretary, the Jacksonville
women received the R. J. O'Donnell
Industry Service Award, the Lee Nickolaus
yearbook creativity award, the Verlin Osborne
news media award and a final award
for obtaining the most new members during
the
year.
Prints of "The Return of the Pink Panther"
arc such a hot item that no copy of
it could be spared for showing at a WOMPI
party in the Preview Theatre for handicapped
teenagers—as previously announced
—so a print of "Huckleberry Finn" became
a good substitute, with retired ABC
FST projectionist Bender A. "Dock" Cawthon
donating his services to WOMPI and
guests.
Marvin Skinner of Horizon Films has
all 20 of his prints of "Santa and the Three
Bears" set in at ABC FST houses over the
state for pre-Christmas weekend children's
holidays. Prior to that Horizon had 80
prints of another film named "Santa Claus"
for bookings in the Florida-Georgia area
during the Thanksgiving holidays.
Linda Drummond, a secretary in the
Filmrow offices of Carl Floyd Enterprises,
became Mrs. Jeff Windham in a local
church ceremony Friday (5). Wedding attendants
for Linda included her sister,
Vivian Ganas, ABC FST booker, and Linda's
two daughters by a previous marriage,
Lisa and Cindy. The Windhams honeymooned
at Jacksonville Beach and then
moved into a new home at suburban San
Mateo.
The familiar sig photo or drawing of the
underside of a man-eating shark's head with
wide-open mouth to advertise "Jaws" can
bscome a bit ridiculous as when a local
construction firm pictured the same head
in a newspaper ad with this copy, "No jaws
in
our swimming pools."
The Capri Theatre, a small house under
the Eastern Federal Theatres' banner in
suburban Arlington, is presenting exclusive
runs of eight screen attractions from the
American Film Theatre, beginning with
"The Iceman Cometh." EFT states the
films will be shown here for the "first time
at popular price." wtih feature times at 4
and 8 p.m.
Theatre managers vacationing from ABC
FST were Joe Charles of the San Marco,
who went to San Francisco to visit relatives
and to Lake Tahoe to view sporting events,
and Art Castner of the Edgewood, who
flew north with Mrs. Castner to visit old
friends and relatives in upstate New York
Werner of the Regency I and II
relieved Joe at the San Marco, and Art's
assistant, Robert E. Lee, was in charge of
the Edgewood ... Iva Lowe, San Marco
cashier, went to Washington, D. C, to view
the
in
and
Chair

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Joe Hornstein Inc.
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Tri-State Theatre Supply Co.
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Phone: (901) 525-8249
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Wil-Kin Theatre Supply, Inc.
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BOXOFTICE :: September 29, 1975 SE-25

. . . and
ATLANTA
a free tour brought the 4,000-seat Fox
Theatre back to life Sunday (14) when
the Architecture of Atlanta series, sponsored
by the Atlanta Chapter of the American
Institute of Architects, attracted a
throng during the 2 to 5 p.m. free tour. In
recent weeks the venerable theatre (it will
be 46 years old on Christmas Day this year)
has undergone extensive cleaning and refurbishing
in preparation for its reopening
the latter part of October. Part of the tour
was conducted by Joe Patten, long involved
with the Fox and with .\tlanta Landmarks,
the "Save-the-Fox" group which raised the
money to buy the theatre and the real estate
upon which it stands when the classic edifice
faced destruction.
The building, one of the last remaining
lavish motion picture palaces of the 1920s,
was designed by the architectural firm of
Marye, Alger and Vinour and because of
its unique concept and far-reaching design,
the Fabulous Fox has outlived the passing
of the golden age of the movie palace. The
Fox was truly designed as the movie theatre
of the future and it has survived its contemporaries.
The interior is done in a neo-
Mideastern style and its elaborate Moorish
decor was adorned with more than $35,000
in 14-karat gold when the precious metal
was considerably cheaper than it is today.
Some of the exotic details that remain include
drifting clouds and stars that twinkle
in the azure blue sky of the theatre. It was
one of the last great show palaces designed
under the personal supervision of the late
film magnate William Fox. It was completed
in 1929 at the staggering cost of $4,500,-
000. Today the cost would be prohibitive.
Atlantans believe they owe a lot to the
Landmarks group.
C.L. Autry, president of General Film
Distributors, Inc., announces that Mrs. Betty
Johnson has been promoted to take over
FOR ALL YOUR THEATRE NEEDS
Cinemeccanico Projectors * Carbons
Automation Equipment * ORC Equipment
Christie Platters * Xenon Bulbs * Reels
Parts * Service * Repairs
Copital City Supply Co., Inc.
124 16th St. N. W.
Atlanta, Georgia 30318
(404) 521-1244. 873-2545, 46, 47
"Since J 939"
the sales duties of the company, succeeding
Louis Owens, who resigned to join Clark
Film Releasing Co.'s Atlanta branch. Autry
added: "Betty Johnson helped me establish
our firm and' knows the business and richly
deserves the promotion." Autry returned
from the West Coast recently and reported
that he had conferred with Los Angeles and
Hollywood producers in a scouting trip for
new product. His conference with Jack
Gaynor, Wargay Productions, netted two
pictures. "When the Line Comes Through"
and "Slick Silver and Company," and his
talk with Tom Parker of Topar Films
netted him three pictures, still in production.
What might turn out to be the most
interesting picture of the lot—with considerable
boxoffice potential—is titled "Posse
From Heaven," from Phil Pine's P-M
Films, starring Fanne Foxe, the stripper
who led U.S. Rep. Wilbur Mills down the
primrose path. The fact that her biography
now is on the market won't hurt this one.
Michael Parver, head of the Atlanta advertising
and promotion agency bearing his
name, representing Warner Bros., Paramount
and other clients, has returned from
the West Coast, where he attended a sales
and publicity seminar including WB's
Christmas "biggie," "Barry Lyndon,"
which will play at the Phipps Penthouse,
starring Ryan O'Neal, "Black Christmas,"
and "Let's Do It Again," starring Sidney
Poitier and Bill Cosby. A number of sequences
for the latter production were shot
in Atlanta earlier this year. On his return
from Hollywood Parver stopped over in
New Orleans to participate in some plans
involving WB during the forthcoming annual
convention of the National Ass'n of
Theatre Owners in the Crescent City.
Parver got a tough break when he was
forced to cancel an invitation to fly to
Hawaii with a large group as the guests of
an Atlanta station (WXIA-TV, the ABC affiliate).
United Artists was going to fourwall
a picture titled "Animals Arc Beautiful
People," but decided to substitute "Blazing
Saddles" for it and Parver was grounded
to draw up a flock of new ad campaigns
and publicity material. "I sure was anxious
to take that one-week vacation, but that's
the way the ball bounces in this business
you've got to field it." Leslie New,
Parver's assistant, and her husband did
make the trip and they were kind enough
to tell Michael what a great time they had.
Robert Tarwater, UA's Atlanta branch
manager, has returned from Fort Lauderdale,
Fla., where he joined fellow officials
in attendance at a sales seminar.
Members of the Atlanta chapter of Women
in Film have started a search for film
shorts or documentaries made by Georgia
women to be shown in October. These
films will be shown along with films made
by famous female directors. Any woman
wishing to submit a film for possible
screening was asked to contact Marianna
Lines (881-9734) or Candy Diehl (255-
5242). The festival is scheduled for October
22-26 at the High Museum of .-^rt in
the Atlanta Cultural Center. The shorts
must be 16mm optical sound.
Free Films—"This Child Is Rated X,"
Central Library. Showcase of the .Arts, presented
by the Public Library at 230 Peachtree
St., N.E., "Civilization: The Light of
Experience," "Civilization: The Pursuit of
Happiness," "Civilization: The Smile of
Reason," "Art: What Is It? Why Is It?",
"Landmarks of American Art" and "Yankee
Painter: The Work of Winslow Homer."
"Twentieth Century Art—A Break
With Tradition," "Eskimo Artist Kenojuak"
and "Gallery."
Glenn Simonds, AIP's Atlanta branch
manager and champion fisherman, was trying
his luck recently in the Columbus area
near Bartlett's Ferry. Glenn was bemoaning
his luck. "The fish won't bite in this hot
weather." he complained.
Ladine Collins, secretary to Ralph Buring.
20th Century-Fox Southern field rep.
has returned from Birmingham where she
was summoned after her husband and son
Jeff were injured in an automobile collision
when the brakes failed. Luckily, their injuries
were of a minor nature.
Fulton County Solicitor General Hinton
McAuliffe has another problem on his
hands. Francis Gilmere, veteran nudist and
would-be country club operator, has opened
the Tropicana Nudist Ranch and Racquet
Club in north Fulton County. The 265-acre
tract (near the Atlanta Athletic Club in
Gwinnett County) will be at a 16-acre shopping
mall called "The Garden of Eden." It
is intended Gilmere said, to be along the
lines of Atlanta's swank Phipps Plaza with
its cosmopolitan shops. There will be 400
single family houses, a nine-hole golf course
and eventually a 120-room motel. "I don't
think this should be allowed in Fulton
County because it is against the laws." said
smut fighter McAuliffe. County officials
consider the ranch in violation of zoning
laws but McAuliffe wants to prosecute Gilmere
as instigating "lewdness."
Bob Oda, United Artists director of promotion
and advertising in the Atlanta territory,
and Burt Reynolds' personal manager.
(Continued on page SE-28)
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BOXOFFICE :: September 29. 1975

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ATLANTA
(Continued from page SE-26)
set up a press conference in Savannah
where the topic of discussion was the start
of Burt's new starring vehicle, "Gator," to
be released by UA. Shooting on the picture,
to be filmed entirely in Georgia, began in
Valdosta Monday (8). Costarring with
Reynolds is Laura Hutton. who was seen
in "Pieces of Dreams," and featured players
include Jack Weston and Jerry Reed.
The company returned to Savannah Monday
(22) and the release date, barring unavoidable
delays, is set for November 6.
Reynolds is doubling in brass on "Gator,"
NEW!
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THE HUMMER
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designed for testing
drive-in theatre speakers
"The Hummer" is equipped with a
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• Operates on 9 V. DC supplied by Dormeyer
Choicer shov/n above or may be operated
by a 9 V. bottery.
since he is making his debut as director of
his first film as well as having the responsibility
of facing the cameras as the star. On
hand for the press parley in Savannah were
members of the media in the Southeast, including
Chris Wright. Tampa Tribune: Don
Morris. Kno.xville Journal; Pat Swingley.
Nashville Tennessean; Jackie Cooper,
Houston Home Journal. Perry. Ga.: Bill
Nechman, Savannah News-Press; Jim
Whaley, host, and Danny Royal, producer,
of Cinema Showcase, a syndicated program
with WETV, Atlanta, as the flagship.
Two AIP pictures are staging a delightful
contest at the boxoffice. according to
Glenn Simonds. They are "Bucktown" at
the Rialto and "Cooley High" at Loew's
Grand. The former took in more than
$20,000 in its third week to nose out
"Cooley High." which drew $9 less. Both
films still are going strong.
Deep Vision Corp., of Hollywood, advises
that "Wildcat Women." in Deep Vision 3-D.
has been set for late summer shooting and
early fall release, according to producer
Stephen Gibson, who has signed Stan Gelson
to direct. It is based on a story by Jim
Lassiter and Gretchen Gale and Evelyn Otis
have been signed for the leading roles. The
film is the second to be shot in the Deep
Vision process, which is the only 3-D pro-
cess playable in drive-ins because it does not
require any installation of lenses or screens.
"Wildcat Women" is set for an early October
opening in
Atlanta.
Phil Ricliardson, president of the Mc-
Lendon Theatres, headquartered in Union
Sp.-ings. Ala., was spotted on Filmrow recently.
Beth Baddorf, Southern regional manager
of the K-Tel International motion picture
division, has returned from Memphis
where she met with film buyers in that
Before flying back she conferred with
area.
Dave Groskind. of Malco Theatres, and
Charlie Arendall. of Arendall Enterprises.
Leon Blender, an avid golfer and general
sales manager for American International
Pictures, mixed golfing with business
by holding a sales meeting in conjunction
with the date of Atlanta's Annual Variety
Club Golf Tournament Thursday (18) at
the East Lake Country Club. Blender gathered
his Eastern territory branch managers
and salesmen around him at the swank new
Garden Terrace Inn and conducted a seminar
on new product and discussed campaign
plans. He was assisted by Robert Storer.
AIP's Southern division manager, and
Richard Graf. Blender's righthand man. all
based in Hollywood. Those on hand for the
meeting and golf, included Richard Lewis.
Jacksonville branch manager. Charlie
King, his assistant, and Dick Regan, his
booker; George Royster. Charlotte branch
manager, was accompanied by Melvin
Cook, his assistant, and Frank Savage,
booker; Jerry Sandy, the Washington, D.C.
branch manager; and Glenn Simonds, Atlanta
branch manager, and his assistant.
Jim Dixon.
Tawney Elaine Godin, the new Miss
America, paused in Augusta, Ga., en route
to Atlanta to make personal appearances in
Rich's Department Store, for a visit, but
declined to eat what Georgians consider a
staple delicacy— grits. "It looked good with
butter on it." Ms. Godin admitted, "but I
couldn't bring myself, to sample it." The
pretty native New Yorker said she had
never heard of grits (referred to by some
Yankees as "Georgia Snow") and when
she was told that the dish was made of
ground corn, said: "Oh. that's harmless."
But, she still wouldn't eat any.
• Proper volume at speaker post is a smooth
clean humming signal which should be the
same at all posts. Defective speakers will
rattle, sound distorted or be low in volume.
• Shorts in field wiring can be quickly locoted
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Charles Matthews, recently added to the
staff of Capital City Supply Co., Inc.. reported
for duty with his family. He then
became ill and had to be hospitalized for a
series of tests. He is a patient in Atlanta
(Continued on page SE-30)
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BOXOFFICE :: September 29, 1975 SE-29

. .
ATLANTA
(Continued from page SE-28)
Crawford Long Hospital, according to Don
Howell. Capital City president, pending the
outcome of the tests.
lidward Montoro, president of Atlanta's
Film Ventures International. Inc., is in
Rome on one of his "product hunts" that
have proved quite fruitful in past years. He
left vice-president Walter Durell. sales
manager Gordon Craddock and advertising/promotion
manager Donn Davison in
charge of the company's current surprise
blockbuster, "Beyond the Door." which is
racking up high grosses coast-to-coast.
Davison took time out over a recent weekend
to purchase a new home and was so
busy moving that he didn't have time to
inform the home office of his new address
or telephone number.
Marquee Changes: ABC Southeastern's
Phipps Plaza 1 opened Friday (26) with a
special "Bicentennial Farewell Showing" of
David O. Selznick's "Gone With the Wind."
the film version of .Atlantan Margaret
Mitchell's famous novel of the Old South;
North Springs and Toco Hill. AFT Distributing
Corp.'s "A Delicate Balance";
Rhodes. "The Exorcist"; Lakewood Twin
and National Triple. "Cover Girl Models";
Georgia Cinerama. "A Boy and His Dog";
Loew's Tara. Arrowhead. Cinema 75.
"Give 'Em Hell, Harry!"; Greenbriar. Perimeter
Mall, South Dekalb and Cobb Center.
"Brother, Can You Spare a Dime?";
Baronet, "Carnal Connection"; Coronet and
Ben Hill 1, "Beyond the Door"; Fine Art
and Sandy Springs, "Charlotte"; Capri.
"2001: A Space Odyssey"; Loew's 12
Oaks, "Murder on the Orient Express."
Georgia's contribution to the Jerry Lewis
Labor Day Telethon Against Muscular
Dystrophy was $305,000 in pledges, thanks
to Georgia chairman Guy Sharpe. weather
man on the staff of Storer's WAGA-TV,
Atlanta's CBS outlet. He assumed a "get
tough" attitude in the waning hours of the
telethon to "get Georgians out of their
lethargy." His plan worked and picked up
the laggards to the extent that the slate set
a new high in contributions.
TWIN
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Pat and Majorie Roberson (he is Chappell
Releasing Co.'s booker and she does
the same for 20th Century-Fox) have returned
from a delightful and interesting vacation
in Hawaii and a stopover visit on
the West Coast where they explored the
Hollywood and Los Angeles scene. They
in stayed the Moana Beach Hotel and were
impressed by their trips into the countryside,
especially the Dole pineapple fields,
and the various sights in other islands.
Kodak's hula show was a highlight in
Waikiki and Marjorie admitted that it was
a bonanza for the camera company. They
also commented on the great number of
foreigners who are vacationing in the
islands. "They are well-armed . . . with
cameras, some with as many as five suspended
from their necks." Also, many Nipponese
were spotted sightseeing at Pearl
Harbor, where the Japanese launched the
World War II surprise attack on the American
Navy and Air Force. Upon the Robersons'
return to the mainland, they visited
the Johnny Carson Show (Johnny wasn't
there), toured the National Broadcasting
Co.'s layout, the 20th-Fox and Universal
lots, visited with Bill Gehring, former 20th-
Fox Atlanta division manager who is now
buyer and booker for General Cinema
Corp. They also contacted Gladys Wiskur.
formerly with Cobb Theatres in Atlanta.
A one-column two-inch advertisement
appearing in the Friday (19) issue of The
Atlanta Constitution carried this heading:
"See and hear Lester Maddox of the Pickrick."
Then came this message: "Playing in
ABC's 'Kansas City Massacre.' This film
will be shown Friday (19). throughout most
of the United States except Atlanta." It
was not known who placed the notice, but
it was obvious that WXIA-TV. ABC's Atlanta
affiliate, had no intetion of playing the
film much less advertising it. Lester Maddox
is a former governor of Georgia. He could
not suceed himself, so he ran for lieutenant
governor, and was elected to the second spot.
Last year, he tried to regain the governorship,
but was soundly beaten by State Sen.
George Busbee. He is the proprietor of the
Pickrick Restaurant in Underground Atlanta,
named for one he formerly ran in the
Georgia Tech neighborhood, where he
gained a national reputation for discrimination
against blacks. Earlier this year ABC
lured Maddox to Hollywood to appear in
"Kansas City Massacre." reportedly paying
him $1,000 per day. Perhaps Maddox or
friends were miffed because the picture
was not going to be seen in the Atlanta area.
Trade pres.s screenings at 20th Cenlury-Fox's
Filmrow Playhouse included
'They Came From Within," American International;
"Super Crooks," distributed by
Camelot Films; "Hearts of the West."
United Artists; "Royal Flash." 20lh-Fox;
and "I.iL's My Father Told Me." Columbia
Pictures.
Mrs. Martha Willhinis, secretarv to
United Artists Atlanta branch manager
Robert Tarwater, emplaned Friday (19) for
a two-week visit that will take her to London,
Paris and other interesting places frequented
by tourists in the Old World .
Gene Goodman, U.\'s Southern division
manager with headquarters in New Orleans,
visited the .\tlanta exchange while he was
in Atlanta participating in the Variety
Club's 1975 Golf Tournament Friday (19).
Picture Prices a Bargain
In Numerous Miami Houses
MIAMI— Movies are getting cheaper in
many areas, and Miami is no exception.
The rise of $1 and lower admission prices
is discussed in a column by Bill Von Maurer,
entertainment editor, of the Miami
News.
Von Maurer's observations of the Miami
scene are quoted below:
"They're not giving away dishes yet and
there are no Keeno games in sight, but you
can see a movie, often a double feature,
for one American dollar in the Miami area
anytime.
"And coming up—the 50 cent movie!
Plus vaudeville!
"Are you listening. Arthur Burns?
"If you scout the movie ads. time your
activities just right and don't mind a little
driving, you can take a family of five, let
us say. to the movies for $5, almost the
price of an adult ticket to
the regular houses.
"Ralph Delmanico. manager of the
Beach Theatre on Lincoln Mall, says that
starting Friday (19). admission will be 50
cents until 6 p.m. and $1 after that for five
acts of vaudeville and a double feature.
"On Fridays, Saturdays and Sundays, admission
will be $1 until 6 p.m. and $2 afterward,
which is the theatre's weekday policy
until the 19th.
"The vaudeville is variety, mostly local
acts. However, some acts are recruited
from around the country, Delmanico said.
"The Beach Theatre is owned by local
residents Ben Schreiber and Salem Yellen
who opened it in May 1973 after it had
been shuttered for IVz years. It opened
originally on Dec. 25. 1940. and was in the
hands of various operators until the present.
"".Another Lincoln Road movie bargain is
(Continued on page SE-32)
r-

Georgian Is Swamp Guide
For Reynolds' Latest Film
LAKELAND, GA. — J.W. Sirmons
knows the swamplands and backwaters of
south Georgia and had no objections to
permitting Burt Reynolds, star and director
of United Artists production "Gator," to
use his weatherbeaten and rustic bait and
tackle store for scenes in the adventure
film.
Sirmons didn't even mind working as
Reynolds" chief guide in the action film
being made here and at several sites surrounding
Lakeland. But Sirmons drew the
line when it came to sacrificing his prize
painted bass for Hollywood, even if the
fish picture was a wee bit weathered.
The Hollywood moviemakers wanted to
transform Sirmons' shop into a Game and
celebrity, is a grueling I2-minute boat race
between Reynolds and pursuing federal
agents.
"They're working me to death." Sirmons
said as he recounted his movements in a
day when he had to rush to secure smoke
bombs from nearby Moody Air Force Base
and recruiting people from this area to play
the roles of federal agents and arranging
stunts for the lifc-and-death boat race.
Sirmons and Reynolds are hitting it off
well. The Georgian refers to Reynolds as
"a very nice person" and said he was about
"as common as an old shoe.""
Reynolds first saw Sirmons about two
months ago when he came here scouting
and inspecting prospective shooting sites.
.\nd when he saw Sirmons" bait shop, he
suddenly asked if he could use the bait and
tackle store for a scene in the picture. But
Fish Refuge office for opening scenes in the moviemakers needed more than just
Sirmons' shop. They needed a native with
the film and Sirmon's bass, which proudly
indicates the nature of the Lanier County
man's business, was out of place. The Hollywood
swamp expertise. Sirmons had that and was
named as chief guide for the film.
folk said it had to go. Sirmons Lauren Hutton is Burt's leading lady in
demurred and an impasse developed, but "Gator" and this film will mark his first
was soon solved by compromise. A painted effort at directing a film in which he is
map of a nearby lake was hung over Sirmons'
starred. Additional scenes will be shot in
prized bass picture. The remainder and around nearby Valdosta. before the
crew moves on to Savannah, where filming
of the building is painted. When the film
crews left, the lake drawing came down is to be completed.
and Sirmons" bass was on display once Burt's first made-in-Georgia film that
more.
catapulted him to stardom, "Deliverance,"
was made in North Georgia and he subsequently
"Actually, it was a tempest in a teapot
type of thing," said Sirmons.
made a prison film inside the walls
Featured in the film, which is giving of Georgia's Reidsville maximum security
Sirmons his first opportunity to become a prison. It was titled "The Longest Yard."
SMU Archive Gets
Atlanta Film Series
\ n AN I A Ih- S,Miihvsc>l I ilin Archive
at .SiHiihern Methodist University Library.
Dallas, will house the filmed programs
of WETV's syndicated series Cinema
Showcase.
Danny Royal, executive producer of
WETV, revealed thai the collection of
films has been chosen for the special honor
at SMU.
G. William Jones, archive director, said
of the acquisition: "The new collection,
subtitled the Atlanta Cinema Showcase
Collection,' was quite a step-up for the library
and the university. The new access
to the collection will, as time goes by, become
some of the most valuable historical
documents of film as an art. The permanent
use and preservation by SMU of these
filmed interviews of the screen and video
artists also will become one of our most
valuable references in teaching all manner
of courses."'
Royal, producer of the show, and Jim
Whaley, host and interviewer, put together
segments about filming in Germany,
France. Belgium, England, Mexico and
many major American cities. Operating
under a tiny budget has made them resourceful
experts. They decided to undertake
Cinema Showcase (which is topped
only by Sesame Street on the public T'V
(Continued on page SE-32)
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BOXOFFICE ;: September 29, 1975 SE-31

SMU Archive Gets
Atlanta Film Series
(ContinLied from page .SE-31)
outlet) when they discovered that the voices
and impressions of many of the great film
personalities were fading forever.
Among those whose faces and voices
have been preserved are Frank Capra.
Helen Hayes. William Wyler, Richard
Rodgers, Susan Hayward, Patricia Neal.
Jane Wyman. Jack Lemmon. Tony Randall.
Sidney Poitier. Otto Preminger. Mervyn
LeRoy. Carol Channing. and George C.
Scott.
During this month the programs have
featured conversations with Gordon Mac-
Rae. John Frankenheimer (who was on two
separate programs because "he has so much
views with William Friedkin, creator of
"The Exorcist," and George Pal. whose
"The War of the Worlds" is regarded as
one of the greatest science-fiction films.
Leaving the West Coast, they flew to Boston
where John Wayne addressed a Harvard
group and they taped an interview
with "The Duke."
Cinema Showcase, soon to celebrate its
fifth birthday, started in life as a local program
but has burgeoned to 215 cities serviced
in 17 states by SECA, the regional
public TV network.
Royal explained that the SMU move
came about when "host Jim Whaley and I
realized that storage facilities for these
films were not sufficient to preserve them
satisfactorily. We began looking for a suitable
and permanent home for the collection."
.Archivist Jones, also director of the
U.S.A. Film Festival, explained that
WETV will retain all broadcast rights and
have immediate access to the original material.
Jones will supervise personally the
Cinema Showcase documentation.
"In addition."' Jones said, "the aspect
with which they will afford SMU for documentation
of the motion picture industry is
of inestimable value to
us."
Roland Faucher Reopens
Triplex in West Newton
WEST NEWTON, MASS. — Roland
Faucher reopened a theatre triplex here
Lightning Bolt Destroys
Sylvania Drive-In Tower
SYLVANIA. GA.—The screen
BEST WISHES
TO
tower of
the Screven Drive-In here was struck by
lightning Friday (12) and destroyed by fire.
Frank Lowery, retired United Artists
salesman, reported to Boxoffice that Carlton
Tapley, owner of the drive-in. was at
home when the fire occurred. He returned
to the scene but was too late to save records,
bills and other valuables stored in an
office below the tower. The theatre is located
three miles from town.
Tapley said the tower is being rebuilt.
NATO MEMBERS
Capitol Motion Picture
BEN PERSE
Supply Corp.
630 NINTH AVENUE
New York, N. Y.
HARRY PERSE
Picture Prices a Borgcdn
In Numerous Miami Houses
(Continued from page SE-30J
at the Lincoln Theatre, where admissions
are $1.25 until 2:30 p.m. every day including
holidays, a policy which is a year old,
according to manager L^on Conrad. The
theatre is owned by Fox Theatres Management
Corp.
"After 2:30, admission to the Lincoln is
$2 until 5 p.m. when prices change to $3,
which is in line with other movie admissions.
"The Cameo, 1445 Washington Ave., is
a flat-out bargain with a $1 admission at
all times, a policy that has been in practice
since June 15. according to Emile Harvard,
manager.
"The theatre was purchased by Cameo
Productions from Wometco Enterprises,
Harvard said.
"How can they do it?
Wednesday. August 27.
to say") and Maximilian Schell. star of the The triplex, known now as West Newton
AFT production "The Man in the Glass Cinemas 1, 11 and HI. contains two cinemas
on the ground with seating for 600 in " 'We rely on volume rather than price,'
Booth," which was recently shown in theatrical
release in Atlanta.
each. A balcony area is now a separate 350- Harvard explains, an explanation other bargain
theatre operators give.
Royal and Whaley don't always wait for seat cinema.
the personalities to come to Atlanta. They Faucher said the lobby was completely "The movies shown at these theatres are
go to interviews occasionally in other cities restyled with a modern concessions stand not B-grade films or shoddy productions
and abroad. They have covered numerous installed.
ground out by movie mills. They are called
foreign film festivals.
The theatre, closed since early April, .was "subsequent runs" in contrast to "first runs"
During what they called a "shoestring unveiled at an invitational screening August and were major films when they were
trip" to Los Angeles, the two taped inter-
26.
shown in first run houses a couple years
ago.
"For example, the Cameo was playing
Dr. Zhivago' last week. Coming up are
Chinatown' and 'Hold That Tiger.' blockbusters
in their day.
"Double features are a Cameo policy,
except when the featured film is unusually
lengthy. Doors open at 10:30 a.m. to work
in an extra show as well as extra revenue.
" "You'd be surprised at how many people
come in at that time,' Harvard said.
"And the audiences aren't groups of
senior citizens. 'The kind of audience we
get depends upon the movie we're playing.
"Magnum Force" doubled with "Dirty
Harry" brought in a young audience.' Harvard
explained.
"Other bargain movies include The
Roosevelt on Arthur Godfrey Road with its
recent policy of $1 Monday through Thursday,
$L50 on Fridays, Saturdays and Sundays.
"The Southland North Miami Cinema,
NE 6th Avenue, and 126th Street at W.
Dixie Highway, is $1 and $1.50 Fridays.
Saturdays, Sundays and holidays.
"TheHoliday, 160th Street and W. Dixie
Highway is $1 at all times with shows
starting at 6 p.m. There are matinees on
Saturday and Sunday and a Midnight Show
on Saturdays.
"General Cinema Corp. and Wometco
chains of theatres have a $1.25 until 2:30
p.m. policy.
"Going to a subsequent-run movie is like
waiting for those $10 hard back best seller
novels to come out in $1.75 and $1.95
paperbacks. More and more people are doing
just that.
"Why not movies, too?"
Clint Eastwood will direct and star in
"Outlaw—Joscy Wales" for Warner Bros.
release.
•E-32 BOXOFFICE :: September 29, 1975

IF YOU LIKED-YOUNG FRANKENSTEIN"
YOU'LL LOVE-OLD DRACULA"
OKLAHOMA CITY
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JENNIE LINDEN • NICKY HENSON PETER BAYLISS
• screenplay by JEREMY LLOYD • produced by JACK H. WIENER • directed by CLIVE DONNE
A World Film Services Production • An American International Release
1

DALLAS
liable Cuin^i, Boxoffice representative,
will be vacationing in Los Angeles
when this issue reaches Texas desks. She is
enjoying a double birthday celebration
with her 94-year-old sister-in-law. The
Dallas correspondent's birthday is Monday
(29) and her sister-in-law was born October
4. The two ladies will be outfitted in long
evening gowns for a special evening out.
Boxoffice congratulates the pair and
wishes them a wonderful, wonderful evening.
Judy Wise. WOMPl Sunshine chairman,
received word that Gazzie Moseley. retired
WOMPI, is in intensive care at the Bellaire
Hospital, Bellaire, after a heart attack. She
has a niece living there who is watching
after her needs. Judy has been under the
weather with a virus in the last few days
and her recovery from illness has been
slow. She is able to sit up for a few hours
a day but has not entered therapy yet.
Lew Waid, veteran film industry man,
paid his annual visit to Dallas to take part
in the Variety Club golf tournament Monday
(22). He enjoyed being with friends of
long standing and being on hand to kibitz
at the game. Lew also paid a visit to the
Valley, visiting friends in Corpus Christi,
Victoria and Beeville, and planned another
stop in Phoenix, Ariz., to reminisce with the
former United Artists Dallas branch manager.
Lew said he sees more of his friends
while in Los Angeles as a number of Dallasites
are working in LA exchanges.
Bennie Lynch of Grimes Film Booking
is extremely happy over the combo of
Rocket Ship" and "Lost City," two Flash
Gordon serials, and the accompanying Betty
Boop cartoon. Tlie combo of>ened in the
Callaghan and Perrin Twin, San Antonio,
with high weekend grosses August 29. At
the Perrin the admission price was $1 per
person and more than 1,000 attended. The
theatres held the combo over for a second
week and wanted to hold for a third week
but were unable to do so due to a shortage
of prints. Those particular prints were
rushed to the Ivy Twin in Waco and the
Montwood in El Paso for the ne.xt week.
"This goes to show you that nostalgia is
what the public wants and nostalgia is what
Grimes Booking has," Ms. Lynch said.
Ed DeBerry of DeBerry Film Distributors
was the victim of a heart attack while
drinking coffee at the Statler Hilton Friday
(19). He was taken to Parkland Hospital's
intensive care unit and was on the critical
list when admitted. DeBerry was with Bill
Wood, United Artist Theatres circuit, who
called Allen Dillon, film buyer for UATC.
to inform him of the attack. The two men
accompanied DeBerry to the hospital.
Cheer cards may be addressed to Parkland
Hospital, 5201 Harry Hines Blvd., 75235.
Sympathy is extended to Pauline Turner
Smith in the death of her husband William
A. Smith, 1902 Hilltop Drive, Carrollton.
Pauline was the wife of the late "Chick"
Turner who died several years ago. "Chick"
was office manager of Adams Film Exchange.
Eddie Reyna, booker and buyer for Frels
Theatres. Victoria, reported Friday (19)
that the El Rancho Theatre was burning.
It appeared that the theatre would be totally
destroyed, Reyna told Leon Couch of
Goldstone Films, Dallas. Cause of the fire
was not known. The El Rancho is owned
by the Long Theatre circuit.
Reports from the sick list: Walter Armbruster,
division manager of Universal, is
improving steadily at his home, 3219 Madella
Ave., Dallas, 75229. Sol Sachs, retired
former branch manager of RKO, is at
home, 5818 E. University, Dallas, 75206,
after open-heart surgery. He is not able to
receive visitors
but cards would be appreciated.
The new faD theatre season has started.
Mickey Rooney, popular film star for decades,
and Broderick Crawford will appear
(Continued on page SW-4)
!
From Sex to Falstaff
WM&£e£aft
Contact
BENNIE LYNCH
GRIMES FILM BOOKING
500 S. Ervay, Suite 603-B
Dallas, Tex. 75201
(214) 744-3165
Nalted Came
The Stranger
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BOXOFFICE :: September 29, 1975

k
'i
TTTTTTZ
nTTT
CONFESSIONS OF A
TEENAGE
PEANUT BUTTER
FREAK
Slides
Down
Your
Throat!
TO BE RELEASED IN OCTOBER
FRom FREGUUnY FILfTlS

. . Other
DALLAS
(Continued from page SW-2)
in dinner theatres here. Crawford, an Academy
Award winner, has been signed to rccrcatf
the role he played on screen in "Born
Yesterday." The production opens Tuesday
(30) at the Windmill Dinner Theatre.
Rooney will return to the stage of the
Country Dinner Playhouse October 14 for
"Good Night, Ladies." Rooney plays a shy
professor who is terrified of women and
ends up in a turkish bath for women.
Film star Sammy Davis jr. will be in
Dallas October 31 for a show in the convention
center arena at 8:30 p.m.
Screen changes: "A Delicate Balance,"
at the Preston 2 and Promenade II; "Yessongs,"
at the ABC Esquire; "The Night
They Robbed Big Bertha's" in a multiplc
run; "Give 'Em Hell, Harry!" in a threeday
exclusive at the Preston Royal and
Loew's Delman.
Granny's Theatre will open with Breck
Wall's "Bottoms Up '76" October 7. The
musical comedy revue will continue
through November 16 with shows beginning
at 8:15 nightly.
Gene Pearcy, owner of the Cinema Theatre,
2401 West Fifth, Plainview, opened
the facility Friday (5). His associate James
Gallagher. 7777 Manderville Lane, Suite
159, Dallas, 75231, has asked that all requests
for bids be directed to him at the
Dallas office. The 282-seat luxury house
plans to bid for exclusive first run films on
a day and date basis with Lubbock.
Effective the first of this month, William
Smart took over operation of the Granada
Theatre in Dallas, which has been on a
pornography policy and is now showing
subsequent runs, and the Capital Theatre",
Pasadena, Tex. Smart said he plans to have
a policy of $1 admission at all times. Harold
Brooks. 2017 Young St.. will do the
buying and booking for the theatres. All
confirmations and invoices go to Brooks.
Betty Owen, vice-president in charge of
programs for the WOMPIs. arranged for
Councilman L.A. Murr to address the
group Friday (19). Councilman Murr. his
wife Johnnie and four children have lived
in the Pleasant Grove area for a number
of years. He has served on numerous committees
and boards and is currently in his
second elected term. Murr is president of
Murr Bros. Electric Co. He talked about
the city's plan to rejuvenate the downtown
sector.
Greer Garson will make a rare stage appearance
in Santa Fe October 2-4 in "The
Madwoman of Chaillot." She is a native
of Dallas.
"1 passed up a play at the Shubert
Theatre in Los Angeles and a Neil
Simon movie co-starring with David Niven."
explained the Academy Award winner.
"However, this campus appearance (College
of Santa Fe) is a promise I made 10 years
ago and it's time I kept it." The Greer
Garson Theatre will celebrate its 1 0th anniversary
at the college this year.
U.S.A. Film Festival officials believe
Cary Grant may be enticed to be this year's
"Great Actor Retrospective" honoree.
Other possibilities mentioned are James
Stewart and Mae West.
Filmrow observers are worried that another
of the city's lovely, ornate old film
houses may bite the dust due to high overhead
. rumors are that Preston I
and II may be multiplied into Preston III
and Preston IV . . . Also, the ownership of
the UA Cine twin may change.
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BOXOFFICE :: September 29. 1975
SW-5

Actress Sophia Loren Will Attend
World Premiere of Film in Dallas
DALLAS—Actress Sophia Loren will attend
the world premiere of her latest film
Sunday, October 12, in the Bob Hope Theatre
on the campus of Southern Methodist
University here. The premiere of the as-yetuntitled
film also will incude an apf>earance
by Carlo Pont! and Zev Braun, co-producers
of the film.
Proceeds from the black tie event, which
is being held in conjunction with the Neiman-Marcus
Italian Fortnight, will benefit
the Children's Film Circus of the U.S.A.
Film Festival and the Teen Children's Theatre
of the Dallas Theatre Center.
Last year's U.S.A. Film Festival was the
fifth and most successful season, and because
of this success, a decision was made
to expand it into a year-round series of
events. New this year was the "Children's
Film Circus" during the Labor Day weekend.
Several "Actors in Retrospective" have
been planned for the upcoming year. Last
year's "Great Actor Retrospective" honoree
was Gregory Peck.
Loren, a statuesque Italian accomplished
actress and winner of an Academy Award,
is best known for such films as: "Boy on
a Dolphin," "Two Women," "EI Cid,"
"Yesterday, Today and Tomorrow," "Marriage
Italian Style" and "The Countess
from Hong Kong."
Italian film star Sophia Loren will
attend a benefit vvorld premiere in Dallas
of her latest film, produced by
Carlo Ponti and Zev Braun.
A characteristic unique to the Festival
is that every feature film shown is represented
in person by its director, stars, cast
or crew for post-screening discussions with
the audiences. Appvearing at the 1975 Festival
with their respective films were: Warren
Beatty, "Shampoo"; Frank Perry, Jeff
Bridges and Charlene Dallas, "Rancho Deluxe":
Arthur Penn, Robert M. Sherman
and Melanie Griffith, "Night Moves";
Melvin Frank and Jack Lemmon, "The
Prisoner of Second .\venue"; Michael
Ritchie and Bruce Dern, "Smile" and Bert
Schneider and Peter Davis, "Hearts and
Minds."
The Festival is a "critic's choice" rather
than a competitive event. Some of the
critics in past years have been: HoUis Alpert,
Barbara Bryant. Jay Cocks, Judith
Crist, Arthur Knight. Rex Reed, Andrew
Samis and Willard Van Dyke.
Standing - room - only audiences have
flocked to the Festival from across the
nation and many foreign countries to view
such great actors and directors in previous
years as: Max Baer, Sid Caesar, Joan Fontaine,
Rock Hudson. Virginia Mayo, Mercedes
McCambridge, Ryan O'Neal, Robert
Altman, Peter Bogdanovich, Frank Capra,
Charles Eastman, Dennis Hopper, Joseph
L. Mankiewicz, George Stevens, Raoul
Walsh, William Wyler and Andy Warhol.
Another Dayton Theatre
Going to $1 Admission
DAYTON, OHIO—The
Fox Northwest
Theatre here announced it is changing its
policy and will present reissue double features
with a $1 admission fee for adults.
Two years ago, the McCook Theatre
started operating with a $1 admission and,
even after an ownership change, the price
(except for a few pictures) has kept the eastside
theatre in
the black.
"Shampoo" has grossed $40,078,185 in
the first five months of its domestic release.
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BOXOmCE :: September 29, 1975 SW-7

. . Richard
. . Sammy
SAN ANTONIO
J^rs. Eunice Whisenant, manager of the
Fredericksburg Drive-In for Santikos
Theatres. Inc.. has gone on a vacation trip
to visit her sister in Pennsylvania. She has
been with the drive-in for more than 25
years. The Fredericksburg Road Drive-In
is one of the first opened in the city.
Chris Bondouras. nephew of John Santikos,
head of the Santikos circuit, will take
over duties of Mrs. Whisenant during her
vacation. Bondouras is the assistant manager
of the San Pedro Triple Screen outdoor
theatre.
Mr. and Mrs. Thomas Lents are taking a
few weeks off on a vacation trip. He is
manager of the San Pedro Triple Screen.
Flor Silvester is the highest paid performer
in Me.xico and appeared here with her
husband Tony Aguiiar and their two sons.
Tonito and Pepito. at the Convention Center
Arena Saturday (20) and Sunday (2i)
the National Mexican Festival and Rodeo.
She has starred in nearly 60 movies and has
appeared as guest artist in 20 others. While
appearing here in 1968 in HemisFair "68,
she gave birth to Pepito.
The New Woodlawn I & II theatres
opened as scheduled. The Woodlawn I
opened with "Give 'Em Hell, Harry!"
Wednesday (24). The theatre had been
closed since early in the month for conversion
into a twin theatre comple.\. Woodlawn
II will open soon when installation of
equipment is completed.
Three well-known Mexican movie stars.
brothers Mario and Fernando Almada and
Ricardo Carrion, arrived in San Antonio
10 a.m. Thursday (18) at the International
Airport. The stars, featured in the Mexican
film "El Valle De Los Miserables" (The
Valley of the Wretched) made appearances
at the Alameda Theatre, where the film was
shown Friday (19) through Saturday (20).
in
Maurice Braha. owner of the Alameda, met
the stars at the Airport.
Peter Sellers is on two local screens this
week. .A.t the New Laurel he is in his 15th
week in "The Return of the Pink Panther"
and has opened at the Wonder in "Undercovers
Hero."
"Bed and Board," a Francois Truffaut
film, was shown in Thiry Auditorium at
Our Lady of the Lake College, Friday (26)
as part of the foreign film series ... Director
John Huston's classic suspense film
"The Maltese Falcon" was to be shown free
Wednesday (24) and Thursday (25) at San
Antonio College. The SAC Special Events
Film Series presentation was set for 7:30
p.m. in the Fiesta Room of the College's
Loftin Student Center. Don Drummond.
chairman of the film selection committee,
stressed that the public is invited.
Isaac Hayes, who has appeared in movies
as well as having written music scores, is
to appear in San Antonio for one performance
October 3 at the Convention Center
Arena . Dreyfuss. star of "Jaws."
which is being held over at the Broadway
and Century South 6, is also being seen in
"The Apprenticeship of Duddy Kravitz" at
the Callaghan Twin . Cahn, who
has written many Academy Award-winning
songs, is to appear in "Words and Music"
at the Theatre for the Performing Arts
Tuesday (30).
Chakeres Twins Airers
COLUMBUS — Chakeres Theatres has
completed the twinning of the Holiday 1
and 2 Drive-In and the North High Drive-
In, Columbus, following extensive remodeling
and refurbishing.
"Dirty Harry HI" will be a Malpaso Co.
Film, with Bob Daley producing.
Grimes Film Booking Ads
Reap Worldwide Harvest
DALLAS — A few lines in Boxoffice
go a long way. That's what Bennie Lynch
of Grimes Film Booking has discovered
here.
Ms. Lynch recently advertised a number
of films, including shorts, available through
her office here. "From every ad I ha\c
placed in Boxoffice. I have reaped a
harvest of new accounts." she explained.
One of the most unusual ones was a wire
received Thursday (11) from Pago Pago.
Samoa, in the Pacific. The XYZ Communications
firm told Ms. Lynch it was interested
in prints for the firm's Pacific Basin
circuit.
"You should see the telegram 1 received."'
Ms. Lynch added, "and not only do I receive
calls, wire and local dates on the
product advertised, but producers recognize
the value of a distributor willing to make
every effort to keep their product on the
screen."
The Grimes Booking agent told Boxoffice
about the responre to the ad in a letter,
writing: "I deem it a privilege to advertise
in your trade magazine which has
been a source of courage and money in the
bank for me and my associates.
"It is unbelievable. 1 have received calls
from theatres I thought were out of business,"
she said. "That ad telling of the free
shorts has brought a flood of requests from
all over the country. Thanks again to Boxoffice."
Ms. Lynch explained that she has sole
distribution rights worldwide on some films
and has territorial rights only on others.
More information can be obtained by contactinc
Grimes Film Booking. Dallas.
Ad Hypes Showplace Films
SAN MARCOS, TEX.—Jaime Moore,
manager of the Showcase Cinema I and 2,
enticed young patrons back to his theatre
complex with an ad in the Citizen's college
supplement. Moore used artwork of the
year's best pictures and arranged them attractively
in the ad. forming a montage of
titles and figures. The Showplace Cinema 1
and 2 in a Noret Theatres unit. Southwest
Texas State is located at San Marcos.
"St. Ives" Big Score" will start filming in
OS Angeles Oct. 27.
FINER PROJECTION-SUPER ECONOMY

BEYoriD GmmnnueLL
HER NAME WAS
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THE
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. .
HOUSTON
Y^e Houston premiere of the movie "Give
"Em Hell. Harry!" benefited the Democratic
Party of Texas and the Harris County
Democrats, a liberal Democrat organization.
Pat Gandy, HCD president, sold a
number of $10 tickets to the premiere
which was Tuesday (23) at the Loew's Saks.
There was a reception at 7 p.m. with the
film showing at 8:30 p.m.
Lincoln Kilpatrick, co-star of the new
Billy Jack Enterprises film "The Master
Gunfighter," was in Houston on an advance
promotional visit.
"Tlie Hiding Place." with Julie Harris
and Arthur O'Connell. will have its world
premiere here at several theatres. The Billy
Graham film also has local actress Jeanette
Clift in a prominent role . . . Chuck Johnson,
vice-president of Bryanston, which is
distributing "Coonskin," was in Houston
promoting the animated adventure and the
latest of Ralph Bakshi's controversial cartoons
at the Majestic Wednesday (24).
Among the films opening here are the
American Film TTieatre production of "The
Iceman Cometh" at Loew's Saks; "Le Se.x
Shop" at the Village; "The Man in the
Glass Booth." another American Film Theatre
production at Loew's Town & Country;
"2001: A Space Odyssey" at the Tower;
"The Night They Robbed Big Bertha's"
at Allen Center, Park IIL McLcndon
Triple, Parkway, Pasadena, Shepherd, Telephone
Road and Thunderbird; "The Happy
Hooker" at the Allen Center. Park IH.
Greenway 3, Shamrock 6, Town & Country-6.
Airline, Gulfway, McLendon Triple,
King Center, Telephone Road and Thunderbird;
"Jacqueline Susann's Once Is Not
Enough" at Allen Center, Almeda 4, Clear
Lake, Gaylyn, Greenway, Loew's Town &
Country, Northshore, Northwest, Parkview,
Shamrock, Sharpstown, Gulfway, King
Center, Irvington and McLendon Triple.
Midnight movies included the showing of
Frank Zappa's "200 Motels" at the Village
and "Women in Love" at the Tower .
The Museum of Fine Arts screened Stanley
Kubrick's "Paths of Glory" and "Payday."
a fine look at a roguish country and western
music singer played by Rip Torn . . .
"Benji." which returns for a limited engagement
at the Northline, Gulfgate and
Meyerland cinemas, is to soon be taken out
of release for seven years.
There were benefit screenings of "The
Best of the Second Annual New York
Erotic Fiim Festival" Friday (26) and Saturday
(27) at midnight at the Academy with
proceeds going to radio station KPFT-FM.
There were midnight showings slated on
two weekends . . . October 4 the thriller
"Don't Look Now" with Donald Sutherland
and Julie Christie will be the midnight
special at the Tower Theatre.
Twin Cinema in Monroe
Shopping Center Planned
From New England Edition
MONROE. CONN.—MBC Associates
have announced plans for a $6-million complex,
to contain a twin cinema, off Rte. 25.
Parking will be availaible for upwards of
400 cars.
Commercial stores plus office space are
also included in the development, to be
called the Paul Revere Shopping Center.
A unique feature will be a Little League
baseball diamond and an enclosed playground
for shoppers' children.
The theatres will be known as Cinema I
and n.
Charlotte Rampling and David Birney
will star in Bryanston's "Caravan to Vaccares."
Montwood 3-Screen
Is New CSW Unit
EL PA.SO—Montwood 3 TTieatres. El
Paso's newest triple-screen house, opened
with a preview Thursday (4) in Montwood
Square, on the city's far east side.
Montwood 3 houses the latest in projection
and sound equipment, with extra wide
cushioned seats. Managing the threescreener
is 22-year-old William C. Herting
of Rochester, Minn., a stockholder in C-SW.
Owned and operated by Cinema Southwest
Inc.. based in Corpus Christi, Montwood
3 joins theatres in four states. The
company began with a single-screen operation
in Murray, Ky.
Other theatres in various stages of construction
will push CSW holdings to 30
screens and 14 theatres, many of which are
managed by CSW stockholders.
Variety Club Golfers
Have Shark Encounter
DALLAS—Golfers in the Variety Club
tournament Monday (22) encountered a bizarre
water hazard on the 11th tee of Glen
Lakes Country Club.
Gourmet David Ware was stopping golfers
to serve shark meat crescents with a
veloute sauce. Filmrow sportsmen were
able to try the salt water delicacy thanks
to the brainstorm of Universal publicist Bill
Burton, who wanted to promote "Jaws."
"I found a live, six-foot shark at Wet
Pets and thought about trying to rent it,"
says Burton. "But if it died, well, I'd just
be stuck with a dead shark. I couldn't find
any inflatable sharks and when we finally
decided upon something edible, it was
tough finding enough shark meat to feed
135 people."
Burton's luck turned out okay as far as
publicity but Filmrow observers would
have preferred a recipe for another "Jaws!"
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PORTSMOUTH, OHIO — A drive-in
near here reportedly was offering a thrillerchiller
that should be memorable. The
airer's program consisted of "The Birds,"
"Psycho" and "Jaws,"
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NEWTON P. JACOBS (Chairman of the Board) MARK TENSER (President) GEORGE M JOSEPHS (General Sales Manager)
^-

OKLAHOMA CITY
Jii Tulsa, the Roy Clark Celebrity Golf
Classic for the benefit of the Children's
Medical Center drew many movie
stars and well-known sports figures. Golf
was the game, but the atmosphere surrounding
the celebrities resembled a Hollywood
premiere.
Joining in the golf classic were: Bob
Hope, Jerry Lewis. Roy Clark, Ben Johnson,
Minnie Pearl. Norm Crosby, Dale
Robertson, John Ashley, .Archie Campbell,
Allen Hale, Bo Hopkins, Mickey Mantle,
Stan Musial, Chill Wills and Buck Taylor.
It appears to have been a big success.
James Whitmore was here to promote the
showing of "Give "Em Hell, Harry!" at the
Southpark, MacArthur Park, and Tower
theatres. Gov. David Boren visited with
the
star while he was here.
Veteran movie star Col. Tim McCoy has
turned over to the National Cowboy Hall
of Fame and Western Heritage Center a
collection of his memorabilia from his
movie and Wild West show careers. Presently,
McCoy is content sharing time between
his Wyoming and Arizona ranches.
50 Years ago— 1925—Mexico is aghast
that Senora Dolores Del Rio, the beautiful
young wife of one of Mexico's richest men,
has thrown herself into the Hollywood tur-
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moil of motion pictures. Below the Rio
Grande a woman's place is still in the home,
and this is particularly true of the aristocratic
upper class.
Marquee changes: "And Millions Will
Die." Lakeside. Southpark 4 and MacArthur
Park 4 and "Brother. Can You Spare A
Dime?". Shepherd Twin.
Bob and Mary Downing, Crown Theatre,
CoUinsville, are visiting their son in New
York . . . Jerry Brewster, UA sales manager,
is back from a western division sales
meeting in Dallas. He reports the future
line-up of product really looks great . . .
Commonwealth Theatres held a district
meeting in Dallas August 23. Webb Meredith,
city manager, Richard Wytell and the
other theatre managers attended.
Probably unknown to many is that Earl
Doughty, internal auditor for Video Independent
Theatres, underwent major surgery
August 6 for the removal of his left lung
affected by a malignant tumor. Earl has
recovered and is doing fine . . Video's
.
Audie Adwell incurred a heart attack in
July, but returned to his desk Tuesday (2).
His big concern now is how he's going to
make it up to section 109 in the upper
deck for the O.U. football games . . . "The
Master Gunfighter" opens October 3 at
the Quail Twin and Reding 4.
Funeral services were held here Thursday
(18) for Fayad Habeeb Barkett. He was the
father-in-law of Johnny H. Jones, Shawnee,
a partner of Video Theatres there. Sincere
condolences to daughter Grace Jones of
Shawnee and remaining survivors.
Cowboy Hall of Fame Film
Covers 17 Western States
OKLAHOMA CITY — The National
Cowboy Hall of Fame, which has played a
major role in the preservation of the American
West, will itself be documented in a
30-minute film now in the making.
Ken Meyer, head of the hall's film division,
has been selected to write, film and
produce the documentary. He said he would
like to use the talents of such celebrities
associated with the hall as Barbara Stanwyck,
Joel McCrea, Gene Autry, John
Wayne, Rex Allen and Ken Curtis.
Meyer said the film, as yet untitled,
should take at least nine months and will
involve travel throughout the 17 western
states.
"The challenge presented by making this
film is great, but it is one I welcome," said
Meyer, a two-time winner of the Wrangler
Award for outstanding western documentary
films.
only two thirds of the funds necessary to
complete it have been raised, the board
voted to proceed with the work, expecting
to secure the rest of the money in the next
few months,
"We envision the film will help the Cowboy
Hall in many ways," Krakel said. "Our
directors and trustees are scattered throughout
the 17 states and this film will be useful
to them in enlisting support for the hall."
"There is the very real possibility of using
the film on TV."
Major contributors to the film project
are: Enid Justin, president of Nocona Boot
Co., Nocona, Tex.; the Leo Burnett Agency,
Chicago; the Oklahoma City Community
Foundation; Sheplers Western Stores;
Oklahoma City and Wichita; Wrather
Corp.. Los Angeles; and Macklanburg Duncan
Co., Oklahoma City.
Other contributors include: Fidelity
Bank N.A., Oklahoma City; Rodeo Cowboys
Ass'n, Denver; Ed Strayhorn, .Austin:
Kennedy Galleries, New York City: and
the Merrick Foundation, Ardmore.
Video Opens Okla. Twin;
Don Hall Named Manager
PONCA CITY, OKLA.—It's been a
busy summer for Video Theatres manager
Don Hall. Video Independent Theatres
opened the new Ponca Plaza Twin Theatre,
which Hall now manages, July 25 after
lengthy construction.
Seating capacity of the twin house is
210 on one side and 205 on the other side.
The latest Norelco automation system for
projection, which has the capability of
showing the same motion picture on two
screens through the utilization of rollers,
has been installed. The Ponca Plaza Twin
is the only one in the state of Oklahoma
with this new projection technique.
Also this summer Hall presented a portrait
of Will Rogers to Central State University
at Edmond, Okla., in memory of
his late wife, Frances.
To top things off. Hall's son, Capt.
Donald R. Hall, received a M.A. degree
from New York State University at Plattsburgh.
/ CATER TO
STRANGE TASTES
"One of my main objectives will be to
encompass the role of the Cowboy Hall of
Fame and its part in the preservation of the
western heritage," he said.
Deal Krakel, managing director of the
hull, said the film has been in the planning
stages for several months and although
FEMALES
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Harlingen Duo Slated
By Cinemas Southwest
HARLINGEN. TEX.—Cinemas Southwest
is constructing a twin cinema in the
Commerce Plaza Shopping Center here.
Opening is slated for February 6.
President Z.E. Cook said the new theatre
will be called Commerce Cinema I and
II. Each auditorium will seat 325.
Buying and booking will be handled by
the firm's new Dallas office by John Lindley.
Other theatres owned by the circuit are
Movies 1-2. Corpus Christi: Cinema 1-2,
Mc.Mlen: Cinema 35. Rockport; Westwood
Twin 1-2. San Antonio; Callaghan Twin
1-2, San Antonio: Perrin Plaza 1-2, San
Antonio: Montwood 3. El Paso: Diamond
Point 1-2, Waco and Ivy Twin 1-2. Waco.
Theatre Manager Gaines
Retires in Fort Worth
FORT WORTH, TEX.—Harry
Gaines,
manager of Fort Worth's TCU Theatre,
retired Wednesday (10) after 47 years in
show business. For Gaines there are nothing
but good memories of his theatre days;
some of them rather amusing.
For instance, when Gaines was managing
the Rio Theatre in Denison, a rather
tired man dropped into the theatre to take
a midafternoon snooze. To make himself
more comfortable, the man took out his
dentures and laid them on an adjacent seat.
After his nap, the man left the theatre, forgetting
to pick up his teeth.
The man who left his teeth was too embarrassed
to come back and pick them up.
"He sent a friend." Gaines recalled in a
Fort Worth Press interview with Jack Gordon.
"It took some hunting, but we found
the dentures still in the seat."
And then Gaines recalled the time, also
at Denison's Rio Theatre, when a patron
became so incensed at the villain in a western
film then showing that the patron, a
young man, threw a brick at the villain on
the screen.
"The brick knocked a hole in the screen
a foot and a half in diameter," Gaines remembers.
While he was manager of the Cinerama
Theatre in El Paso, Gaines encountered one
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BOXOFFICE :: Scptcmhcr 29. 1975 SW-15

Fourth Estate Eagerly Awaiting WB's
Version of 'All the President's Men
DALLAS—Very few newspapers have
been portrayed successfully in feature films,
and as John Anders of the Dallas Morning
Phyllis Diller claims her cooking is so
bad that recently she's taken to dumping
her sacks of groceries directly into the garbage
can.
It's a fool-proof way to eliminate the
middle man, she explains.
This sort of pessimism frequently prevails
among avid film followers who are
prone to criticize a movie even before it is
released—the practice of trashing a film
before it's in the can, so to speak. This is,
of course, a deplorable, unconscionable act!
and one I'm about to happily indulge in.
Actually, I have high hopes for "All the
President's Men," the film version of the
best-selling book detailing the decline and
fall of Richard Nixon as chronicled by
Washington Post reporters Bob Woodward
and Carl Bernstein. I strongly suspect that
The only real quibble I have with the
movie version of "President's Men" is that
it seems a little premature, this business of
instant history. And are we ready to be
dragged through Watergate again? And are
there any living male reporters who look
I just hope they treat Bernstein and
Woodward as flesh-and-blood characters
possessing the characteristics of all newspaper
folk—high intelligence, sophistication,
integrity and modesty.
Stereotypes Are Funny
The previous movie stereotype is generally
galling, but sometimes funny. William
Conrad's gruff city editor in Jack Webb's
"30" is hilarious, as is David Nelson's
stumbling and eager cub, ala Jimmy Olson.
Cagney played a crusading reporter in
several films, and Bogart played a sportswriter
on the take in "The Harder They
Fall," one of his last films. Hollywood frequently
has a way of treating the press as
jackals, drunks or crusaders. Gene Kelly
played a sort of Greek chorus-style newspaper
man in "Inherit the Wind" which
most press types found not too objectionable.
George Sanders was a jaded critic in
in "Citi/x-n Kane," although no critics I
know wear camel coats.
Spencer Tracy was a reporter in "Woman
of the Year," the first Tracy-Katharine
Hepburn film, but had graduated to a newspaper
publisher in "Guess Who's Coming
to Dinner?", his last film.
Richard Carlson was an earnest, poorly
paid reporter in "The Little Foxes." Edmond
O'Brien was a whiskey-guzzling editor
in "The Man Who Shot Liberty Valance,"
and Arthur Kennedy was a roving
journalist who pursued Peter O'Toole in
"Lawrence of Arabia."
all of us bizarre types who work for newspapers
will be first in line when the pic-
(The USA Film Festival hopes to debut the
Joel McCrea sent urgent messages back
film a day earlier at SMU if Festival director
from Europe. "Ring yourselves with steel.
ture opens on a massive release April 6.
In Hitchcock's "Foreign Correspondent."
Dr. William Jones gets lucky.)
America!" he wrote.
But the folks of the Fourth Estate will
Maybe the most officious journalist
be
to
the film's toughest audience, from film
appear on the screen lately was
critics to proof readers. doubt there has
Geraldine
I if
ever been a movie depicting newspaper persons
that pleased those of us who earn our
living by hunt and peck. Certainly the same
Chaplin's canny performance as a BBC reporter
in "Nashville." She played the role
of an obnoxious groupie, which incensed a
few members of the Fourth Estate.
applies to other professions too. Have any
lawyers, doctors or Indian chiefs been happy
Maybe "President's Men" can buck the
with the way they've been depicted on trend. The last obstacle is the highest
film? I doubt it.
hurdle. Films about the newspaper business
are notorious bo.xoffice poison.
Instant History?
FLW Completes Leasing
Of 33 McLendon Screens
DALLAS—FLW Theatre Co. has completed
the leasing of 33 screens from the
McLendon circuit. The new firm is headed
by general manager David Wayne: film
buyer Kenneth Claypool and booker Pat
Velasquez.
like Robert Redford? Not in this building.
Robert Redford will star in "All the "President's Men" has an exciting cast
President's Men," to be released in spearheaded by Redford, who produces the
April by Warner Bros., as Washington film, Dustin Hoffman, Jason Robards. Screens involved in the transaction:
Post reporter Bob Woodward.
Martin Balsam, Lauren Bacall, and Jack Apollo Drive-In, Garland: Astro Drive-In.
Warden. And director Alan J. Pakula ("The Dallas; Casa Linda, Dallas: Century 4
News comments, members of the Fourth Sterile Cuckoo," "The Parallax View") reportedly
has shown a penchant for accura-
Dallas: Park Forest, Dallas: Preston Royal,
Drive-In, Grand Prairie: Gemini Drive-In,
Estate will be a tough audience for "All
the President's Men" when it opens next cy, even duplicating the Maalox bottle Dallas; Cherry Lane Drive-In, Fort Worth;
year.
which perches beside Post Metro Editor Gulfway Drive-In, Houston;
Anders
McLendon
writes that "I doubt if there has Harry Rosenfield's desk. For the film, a Triple Drive-In, Houston; Bayou Drive-In,
ever been a movie depicting newspaper duplicate of the newsroom, costing a quarter
million dollars, was built on two Holly-
and Fiesta Drive-In. El
LaMarque; Cinema Park Drive-In,
persons
El Paso,
that pleased those of us who earn
our
Paso.
living by hunt and peck. Certainly the wood sound stages. Even some of the Post's
same applies to other Wayne is a native
professions
of Michigan and has
too." His official clutter was boxed for airlift to the
comments follow, experience in the
in
concessions full:
field. His
West Coast.
parents were employed in the business 50
years with the L.L. Concessions office in
Troy, Mich. He will be locating soon in the
Dallas area with his wife and young son.
The management of various units remains
the same, according to company officials,
under the new lease. Employees transferring
to FLW from McLendon are Kay
Davis, secretary; Conley Cox and Gloria
Stavanoh, publicity, and Lisa Towley, receptionist.
Claypool and Velasquez also
switched circuit
affiliations.
Claypool will continue to temporarily
book for the Capri and King Theatres.
Dallas, part of the McLendon operation.
Bids and confirmations will go to him at
FLW headquarters, 13612 Midway Road,
Suite 220, while invoices should be mailed
to McLendon Co., 1917 Elm St., Dallas,
7.5201.
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IF YOU LIKED"YOUNG FRANKENSTEIN'
YOU'LL LOVE "OLD DRACULA"
DAVID NIVEN is"OLD DRACULA'VithTERESA GRAVE!
JENNIE LINDEN NICKY HENSON • • PETER BAYLISS
•
sr.e^nplay by JEREMY LLOYD produced by JACK H. WIEMER • directed by CLIVt D< -
• An American International Release
A World Film Services Production

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CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOH Production of a NOEL NOSSECK Film
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E.tcuti.e Producers JOSEPH ZAPPALA • GENE SLOTT • AssocMie Produce. JOEL B. MICHAELS • w„n.n Sv WALTER DALLENBACH
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^

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Benefit 'Condor' Bow
Sepl.30inWeslwood
HOLLYWOOD — Paramount
Pictures"
Three Days of the Condor," a Dino de
Laurentiis presentation, will open with a
gala, full-scale premiere for the benefit of
the American Civil Liberties Union Foundation
of Southern California Tuesday (30)
at Mann's Village Theatre in Westwood.
Calif.
The premiere is expected to be attended
by one of the largest ever gatherings of
film and TV stars and is expected to
raise more than $100,000 for the ACLU.
Tickets have been priced from $15 to
$100 for both the theatres and the gala
supper-dance to follow at the Beverly Wilshire
Hotel.
Tribute will be paid to producer Stanley
Schneider, who died shortly after the film
was made.
'Star Trek' Enthusiasts
Attend Chicago Powwow
CHICAGO- -In his three-season appearance
on the now-defunct TV series "Star
Trek," William Shatner captained his spaceship
Enterprise into many strange worlds.
But his most recent command, here at the
Conrad Hilton Hotel, was the most bizarre
of all.
Shatner, who played Capt. Kirk; Leonard
Nimoy, who played Mr. Spock, and fivj
other members of the cast climbed aboard
an Enterprise replica and fielded questions
from more than 15,000 fans in the largest
Star Trek convention to
date.
Six years after NBC axed the sciencefiction
show because of low ratings, "Star
Trek" has grown into a gigantic cult phenomenon.
The show's followers appeared
at the convention with antennae in their
hair, skin painted green and brandishing
phaser guns. Some participated in a campy
put-on; other were dead serious.
"I can't pretend to understand it," Shatner
said, in a Wall Street Journal interview
with Mark Starr. "To me, 'Star Trek' is
just a part I played six years ago ."
.
But despite the star's protestations, reruns
of the outer space show, which is own
ed by Paramount Pictures, now are syndicated
to more than 150 local stations.
In addition, "Star Trek" books and products
are selling at staggering rates. Mego
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length "Star Trek" movie by 1976, although
the project has been stalled by script
problems. There are no current plans to
film a new weekly TV series but Gene Rodenberry,
the show's creator, says a limited
number of specials might be produced.
Meanwhile, it appears other conventions
featuring the show's stars, sci-fi movies and
panel discussions by science-fiction writers,
will continue to crop up around the country.
From a financial viewpoint, the Chicago
gathering was a resounding success. After
paying costs of about $75,000, convention
organizer Liza Boyton's Telos IV Corp.
stands to make well in excess of $100,000.
"This convention meets a real demand,"
says Ms. Boyton, a 35-year-old law student.
"You see, for many people, there really is
a starship Enterprise."
Conestoga 4 Staff Boosts
Business With Promotions
GRAND ISLAND, NEB.—Kirk Heeringa.
manager of American Multi Cinema's
Conestoga 4 theatres, and his assistant
Randy Lawson have been kept busy recently
with a series of promotions which have
boosted attendance considerably at the theatres.
For "Funny Lady," a small in-mail promotion
was set up with the Record Shop
to publicize both the film's playdate and
record sales. As a result, the picture had a
very successful two-week run.
A "Steak and Cinema" promotion also
has been instituted whereby Grand Island
moviegoers can receive a steak dinner and
movie tickets for two for only $7.95. The
patrons first enjoy a great steak at O'Flaherty's
Place in the mall and then are entertained
by a movie of their choice at the
Conestoga 4. This promotion has been very
successful, averaging about 100 dinners
each week.
To help boost the engagement of "Tommy."
Lawson personally made ten "Tommy"
T-shirts for staff wear and the theatre
lobby was decorated with a "Tommy"
theme. In addition, patrons had an opportunity
to win free "Tommy" albums, courtesy
of the Record Shop, while attending
the
film.
Camelot Patrons Given
Free Apple Dumplings
NEVADA, IOWA—Fridley's Camelot
Theatre and the Nevada Bakery joined together
in
International, which
promoting the opening-night performance
of Walt Disney's "The Apple
produces pint-size replicas
of the Enterprise and crew members,
Dumpling Gang," according to John Faust,
expects $15 million in "Star Trek" sales by
February '76.
manager of the Camelot. Free apple
dumplings were distributed to the first 200
The market for new "Star Trek" spinoffs
show no signs of abating. Paramount
patrons attending.
The response to the promotion was described
as "terrific," with long lines at the
is committed to the production of a full-
boxoffice resulting in a full house opening
night.
Harold King Takes Reins
CRESTON, IOWA — Commonwealth
Theatres announced from its Kansas City
headquarters that Harold King has been
named manager of the Strand Theatre here
King is a new employee of the circuit.
Stars' Names to Cover
Tim Holt Grave in Oklo.
HARRAH, OKLA.—Tim Holt no longer
sleeps in an unmarked grave in Harrah. It's
been two years since the actor, the sort of
Western movie hero that hardly kissed his
horse much less the girl, died.
The son of another star. Jack Holt, the
younger Holt started making movies at the
age of 16. In 1972, he told the press, "I
never did feel there was anything mystic
about Hollywood. I really never did like
it."
Holt came to Oklahoma by his own
choice. He owned a small ranch near Harrah
and became general manager of country
music station KEBC. He left many local
friends behind, chiefly Carl Knox.
Recently Knox suggested to the Harrah
Board of Trustees it was time to recognize
Holt. They liked the idea and along with
Gov. David Boren proclaimed Saturday
(13) "Tim Holt Memorial Day."
Kathleen Freeman, vice-president of the
Screen Actors Guild of Hollywood, dedicated
Tim Holt Boulevard in Harrah. Letters
of commendation arrived from no less
than Dennis Weaver, president of the Screen
Actors Guild, from country singer Charlie
Pride, Dallas, and Jim "Red Ryder" Bannon.
Said Weaver, "The Screen Actors Guild,
which represents all actors in the motion
picture industry—some 30,000 in number
—is delighted to compliment the city of
Harrah for its recognition of our member
Tim Holt. Tim Holt was a hero of his time:
the embodiment of the best of Hollywood;
and an individual beloved by his colleagues
as a professional artist. His human characteristics
are still remembered and cherished
by all. We congratulate the city ."
. .
But Holt's friend Knox did not stop there.
Taking a cue from Mann's Chinese Theatre,
he is gathering not handprints but signatures
of Holt's famous friends. Those signatures
will be transferred to bricks donated by
Oklahoma Brick Co. And the bricks, up to
140 of them, will be laid over Holt's gravesite
for all to read.
Among the names: Charlton Heston, Ernest
Borgnine. Bob Hope, Anita Bryant, Dennis
Weaver, Charley Pride, Jimmy Wakely.
Smith Ballew, Kirby "Sky King" Grant, Jim
Bannon. The list is growing.
Soon Tim Holt's gravesite will bear the
signatures and good thoughts of his cherished
friends and fans, many of whom mention
him as a man first, a movie star second.
Red Lake Theatre Reopens
RED LAKE, MINN—The Red Lake
Theatre, closed for an extended period, has
been reopened by Royce Graves.
SlififieA. Theatre Supply, Inc.
^A 1502 Davenport St.
^^jPomaha, Nebraska 68102
^F ^Area Code (402) 341-5715
Where Your BmiiMU Is APPREOATID
Septeintier 29. 197.'^

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BOXOFnCE :: September 29, 1975 NC-5

. . Patrick
MILWAUKEE
^Tt Heiing, local branch manager for
American International Pictures, hosted
a tradeshowing of "Old Dracula." starring
David Niven and Teresa Graves.
Rated PG. it was unreeled in the Centre
screening room Wednesday afternoon (17).
The same facility was used early Wednesday
evening (17) for a tradescreening hosted
by Ed Stolier and Karl Thiede of the
United Artists office. The product was an
amusing film titled "Hearts of the West,"
starring Andy Griffith, Alan Arkin and Jeff
Bridges.
Classic films of the 1930s and Bugs Bunny
cartoons are included among program
features during the two weeks of inaugural
festivities which kicked off Sunday (21)
marking the opening of the newly expanded
Milwaukee Art Center. Admission to the
center is free but there is a charge of 50
cents for parking.
Tommy Leonetti, international nightclub
and recording star, who has been appearing
at the Pfister Hotel's Crown Room, disclosed
here that he recently completed an
original score for the movie "Squeeze a
Flower," starring Jack Albertson. Leonetti
in the past has been writing music for movies
and recently did the score for the TV
series "The Rovers." "Film and TV scoring
is THE medium for modern composers."
Leonetti told a Journal reporter. "I've taken
a seminar on the psychology of the film
score. You know, the music should enhance
action and not intrude. The composer is
the last person to have the film in his
hand."
HAS A KISS FOR YOU!
plex is John Reweda. The day we visited
One of the comparatively few theatres
around equipped to show 70mm films is
the VA Southgate in the Southgate Shopping
Center .
Reardon, Journal
editor of "Update," reports that Andy Devine,
who portrays a priest in "Won Ton
Ton. the Dog Who Saved Hollywood," a
new comedy just completed is marking
"his 50th year in films and he is approaching
his 70ih birthday. Both events will be
observed October 7 at a Disneyland Hotel
gala sponsored by the Orange County Press
Club."
The latest release concerning the upcoming
Virgin Islands International Film Festival
was received in mid-September by
local film folks. The publicity piece was a
g'gantic poster, colorful and informative.
On one side, in addition to the brightly
hued illustrations and symbols, was an invitation
to competition and participants in
this film event, which is credited with
"giving the Western Hemisphere its first
international competitive festival and film
market." The reverse side listed entry fees,
rules and essential information for contestants
while calling attention to the varied
categories, such as: feature films, TV films,
documentary films, short subjects, TV
commercials, experimental, filmstrips and
Super 8 films. Student films, it was explained,
may be entered in any category
(there's a total of 64).
Noting that the awards to be presented
include "The Gold Venus" for the "best
film of the festival in the absolute sense,
from any category," there will be such
Phil Pennington has been managing the
new University Square Movies 1-2-3-4 in
Madison the past month. The theatre
opened May 23. Phil, who is from Jefferson
City, Mo., worked for American Multi
Cinema several years before joining Bostonbased
others as "The Golden Dove" for the best
Redstone Theatres. He took time out
film dealing with or contributing to world
to continue his formal education, attaining
understanding, peace and cooperation, the
Americas Award for the best film in any
an M.B.A. in merchandising and marketing,
Texas at Christian University, Fort
category produced in Central or South
Worth, Tex. He was rehired by Kansas
America, the Silver Venus, the John Peckham
Award, Special Jury awards and
City-based AMC and assigned to the Madison
post. Assistant manager at the quadmore."
In addition to the screenings and daily
seminars which will cover all facets of
filmmaking, distribution and kindred subjects,
there is a program of special events
such as complete island tours of the three
U.S. (.St. Croix, St. John, St. Thomas) Virgin
Islands, sailing outings on a 60-foot
yacht, outings in the glass-bottom boat for
harbor tours and other festival reccpt'ons
in private residences and yachts. The film
festival runs from November 7-16, with
the grand awards gala occurring at a dinner
Saturday, November 15. Rescreening of the
festival's top award winners is slated for
Sunday, November 16. "Escape November
in the Virgins," invites J. Hunter Todd,
president and founder of the Virgin Islands
Film Festival, which he firmly believes
"has emerged as one of the world's truly
great international film festivals."
An Italian Fihn Fest which began on the
University of Wisconsin-Madison campus
Thursday (18) will continue Thursdays and
Fridays each week through December 5.
Films scheduled were "The Bicycle Thief,"
"Red Desert," "Two Women," "Variety
with Phil, several other film industryites
from our town, including Marcus Theatres
Lights." "Teorama." "II Bidone," "Juliet
personnel, reportedly had been in Madison
of the Spirits," "General Delia Revere,"
to view the new AMC facility.
"Nights of Cabiria" and "The Hawk and
the Sparrows."
Jerry Siegel, division manager for United
.'\rtists Theatres of Wisconsin, is pleased
with the current "experiment" at the Southgate
Theatre (not the Southridge, as was
stated in a recent item in Boxoffice) where
three films are being shown in 70mm with
six-track sound. "Twice the size of the
35mm or regular-size film," Jerry points
out. "This permits better photography, better
sound and better results." The three
films booked for two-week runs were
"2001: A Space Odyssey," "Gone With the
Wind" and "Doctor Zhivago."
Cashier Wounded in Neck
During Drive-In Robbery
SAN ANTONIO—Francisco Martinez,
an employee of the El Charro Drive-In, was
reported in poor condition after being shot
during a robbery attempt recently.
Martinez was being treated at Bexar
County Hospital for a gunshot wound to the
neck.
He was selling tickets at the drive-in
theatre when he was approached by two
males who asked how much it would cost
to walk in. Martinez told police the two
men became upset when he told them it
would cost 50 cents. One of the men pulled
a pistol, while the other man forced his way
into the ticket bcoth.
The man armed with the pistol turned
and shot Martinez after being unable to
open the cash box. Martinez made his way
to the theatre's concession stand where
shots were fired.
Rick Thiriot Attends Boy
Scout Conclave in Denver
police were summoned. Witnesses said several
HOLLYWOOD—Doty-Dayton Productions
was represented at the National Boy
Scout meetings in Denver Saturday and
Sunday (20, 21) by Rick Thiriot, DDP vicepresident
and public relations director.
Thiriot served as chairman of national
events committee at the meetings.
Recently returned from the International
Boy Scout Jamboree (during August) in
Norway. Thiriot served as special events
coordinator of the American contingent.
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BOXOFFICE :: .September 29, 1975

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BOXOmcE :: September 29, 1975
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October 6 Confab Sel
By the Milwaukee BFC
MILWAUKEE — Adults interested in
knowing the purpose and goals of the Better
Films & TV Council of the Milwaukee
Area are being invited to the opening fall
meeting of that organization. The get-together
will be held at the Wauwatosa Civic
Center, 7725 West North Ave., Monday.
October 6.
A special feature of the meeting will be
the showing of a new motion picture entitled
"The Transition From High School
Into College." written, produced and edited
by Dale Obermeier.
Obermeier was the recipient of the organization's
1975 scholarship, an award presented
annually by the Better Films & TV
Council of the Milwaukee .'\rea to an outstanding
and talented student.
The 1975-76 program schedule begins in
October and continues with monthly meetings
starting at 9:30 a.m. on Mondays
through June.
The council's final meeting, as is customary,
will be the closing luncheon, at
which time its "Showman of the Year"
award is presented.
Film Titles May Reflect
Standards of Community
MILWAUKEE—Dominique Paul Noth
of the Journal recently wrote a tongue-incheek
"On the Film Scene" column, which
is quoted herewith:
If you read the newspaper ads for a recent
X-rated film at the Esquire Theatre,
the title was "16 and Under." If you walked
by the theatre, the title on the marquee was
"14 and Under." Those last two years
reveal an amusing practice.
It seems the wary distributors of the
movie actually supply three titles to theatre
managers for newspaper ads, depending on
the tastes and standards in various communities.
There's "18 and Under" (seldom
necessary), "16 and Under" and "14 and
Under." It was the judgment of the Esquire
I'M AVAILABLE
FEMALES
FOR HIRE
owners that 14 was a shade too daring (or
perverted) for this made-in-Germany mock
(very mock) documentary offering vignettes
of teenagers being seduced by salivating
elders.
Milwaukee should enjoy a sense of community
pride that its voyeuristic tendencies
are middle of the road (16) in the judgment
of theatre operators. And the practice itself
could solve a problem that has perplexed
our courts for years—discerning community
standards. Perhaps we should leave this
field to film distributors, allowing them to
retitle films according to their judgment of
local lust markets.
Retitling 'Throat'
In conservative communities, "Deep
Throat" could be retitled in various degrees
of shallowness to help the community establish
a self-image. "Swinging Stewardesses"
and films of that ilk could be renamed
"Slightly Swinging" or "Infrequently
Swinging" or "Emphatically Swinging
Stewardesses," depending on the clientele.
If the practice were extended to encompass
truth in advertising, retitling could pinpoint
the degree of ripoff in cheapie imitations
of "Earthquake" and other disaster epics.
A film honestly renamed "Tremor" or "Ripple"
could restore faith in Madison Avenue.
And. despite rumors of its death, the
kung fu trend has a few kicks left, most
noticeable in the dog days of film release,
when theatres are searching fairly desperately
for product before the Thanksgiving
holidays. As with the routine sex films
or horror films, the kung fu audience has
settled down into a rather indiscriminate
bunch easily suckered by Bruce Lee's name
on a marquee or by some of the new pretenders
to the martial arts throne.
Kung Fu That's Funny
"Return of the Streetfighter," the R-
rated sequel to a Japanese martial arts film
that made headlines as the first movie
rated X for violence, continues the grimacing
facial antics of loner hero Sonny Chiba.
It is routine kung fu. which means the
ritual of villains and heroes squaring off is
maintained.
Now for a while some kung fu films had
shown a crafty sense of humor, which made
you think that "Maverick" reruns had finally
landed in Hong Kong and points east.
"Return of the Streetfighter" hardly has
any sense of humor, which makes it quite
funny. In fact, the effect of the violence is
much like a cartoon and suggests that those
of us worried about brutality in our culture
may have overreacted to kung fu films.
If you bring a full intellect to such films
(and who bothers?), there are disquieting
aspects. But overall there is a great similarity
between kung fu audiences and the
audiences of old-time Saturday matinees
who oohed and cheered the formula western
standoffs. The major difference is that,
over 12, you wouldn't be caught dead giving
such vocal support at the Saturday
matinees. The oohers and ahers at kung
fu films arc in their upper teens. It's apparently
taking our enlightened young (or
some of them) far longer to get rid of .some
masculine fantasies or at least to stop vocalizing
them.
Baltimore Documentary Set
For Shooting This Fall
BALTIMORE—The first filmed documentary
on the history of this city will be
produced here this fall. Focusing on individuals
whose names are familiar even now.
the 27-minute color film, narrated by TV
personality Garry Moore, will try to "relate
to them as human beings," according
to producer William G. Evans. The film is
being created for a local audience.
Evans, who also is creative director of
Richardson, Myers & Donofrio, local advertising
agency, is working on commission
a
from the Crown Petroleum Corp.,
which is underwriting the documentary.
Cost is expected to be $50,000 to $75,000.
Moore, a native of Baltimore who was
graduated from City College, launched his
career at a local radio station. The script
is being written by Helen Jean Burn of the
Maryland Center for Public Broadcasting.
Majestic Theatre Offers
U.S. Bicentennial Bill
MILWAUKEE—The screening of D. W.
Griffith's "The Birth of a Nation" and
Civil War music played on the stage by
the Fifth Wisconsin Volunteers made up a
special American Bicentennial program featured
two Sunday afternoons at the Majestic
Theatre. 3620 East Layton Ave.
Sponsored by the Cudahy Historical Society
and Cudahy Bicentennial Committee.
showings of the original 1910 classic motion
picture were at 1 and 3 p.m. Sunday
(21) and Sunday (28).
Admission for the special program was
$2 for adults: $1.50 for teenagers 13 to 17,
and $1 for children under 12.
The evening film fare included the pictures
"Blazing Saddles" and "Phase IV."
Correction
MILWAUKEE—In a story. "Shark's
Mouth Boxoffice Used at Northridge Trio."
which appeared on page NC-1 of Boxoffice
Monday (15). it was stated inadvertently
that the unique display had "become a
controversial promotion piece around
town." While the merits of sharks might be
controversial, the promotion isn't! The
news item should have said that the "Jaws"
promotion had become a conversation piece
around town.
Charles Durning will co-star in "Harry
ind Walter Go to New York."
^ IBB
Nour Old, Worn ( miljils S( lOI s( lo: WU.UU -
rC-3 SepIomK-r 2'> \'>1'

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IMlin
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You get your projector and reproducer outof-the-box
as "1". In place as "1", An entirely
professional installation, with unbelievable
ease.
Century now spares you the "grief" of
aligning the projector and reproducer.
Film alignment is automatic, right on the
button every time. Every frame feeds true.
Your prints are treated to the tenderest loving
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Century's "all in 1" design is one of the nicest
things to happen for projection booths in a long
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Celebrate the Bicentennial.
Update your theatre with the new Century.
CENTURY'S PROJECTOR/ REPRODUCER
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See your
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• CENTURY PROJECTOR CORPORATION
2 32-02 QUEENS BOULEVARD, LONG ISLAND CITY, N. Y. 11101
Des Moines Theatre Supply Co.
1121 High S^.
Des Moines, Iowa 50309
Harry Melcher Enterprises
3607 15 West Fond Du Lac Ave.
Milwaukee, Wisconsin 53216
Minneapolis Theatre Supply Co.
51 Glcnwood Ave.
Minneapolis, Minnesota 55403
BOXOFFICE :: September 29, 1975
NC-9

^
The Chairman of IVknufacturers Hanoverlhist
is about to askyou fora small loan.
James M. Roche
General Motors Corporation ('69)
Gordon M. Melcalf
Sears. Roebvick and Company ('70)
B. R. Dorsey
Gulf Oil Corporation ('71)
Donald S, MacNaughton
The Prudenti.il Insurance Company (
William M. Batten
J. C Penney Company, Inc. ('73)
John D. deButts
AT&T ('74 1
MEMBERS
William S. Anderson
NCR
William O. Beers
Krafico Corporation
Benjamin F. Biaggini
Southern Pacifii. Company
R. Manning Brown, Jr.
New York Life Insurance Company
Edward E. Carlson
United Airlines, Inc.
A. W. Clausen
Bank of America National Trust
and Savings Association
William J. DeLancey
Republic Steel Corporation
Charles D. Dickey, Jr.
Scolt Paper Company
John W. Dixon
E-Systcms. Inc.
PuUic Service ol Thi5 Maoa/ino I The Adverlislnfl Council
Joel Goldberg
Rich's. Inc.
Henry C. Goodrich
Inland Container Corporation
John W. Hanley
Monsanto Company
Robert S. Hatfield
Continental Can Company. Inc.
Paul H. Henson
United Telecommunications, Inc.
P. Stuart Holmquest
Brockway Glass Company, Inc.
Jack K. Horton
Southern California Edison Company
Reginald H. Jones
General Electric Company
Robert W. Kleinert
New Jersey Bell Telephone Company
Ralph Lazarus
Federated Department Stores, Inc.
Roger Lewis
Amirak
John A. Love
Ideal Basic Industries, Inc.
Guslave H. Moede, Jr.
Wisconsin Telephone Company
Thomas 'V. Murphy
General Motors Corporation
Robert D. O'Brien
PACCAR Inc.
John R. Park
American Stores Group Services, Inc.
)
Gabriel Hauge wants your help in raising several
billion dollars.
He doesn't want the money for himself. He doesn't
want it for his bank. He wants it for his country, and
yours, and you can help him get it.
Mr. Hauge is Chairman of the U.S. Industrial Payroll
Savmgs Committee, and he wants America's businessmen
to promote the Payroll Savings Plan among
their employees.
U.S. Savings Bonds are a ready source of non-inflationary
financing for the Treasury. Maybe you never
thought of Savings Bonds as a loan to your country.
But that's exactly what they are. A loan the govern-
U.S. INDUSTRIAL PAYROLL SAVINGS COMMITTEE
CHAIRMEN, 1963-1974
G. Morris Dorrance
Philadelphia National Bank
Harold S. Geneen
WilUam M. Ellinghaus
ITTl'6.^)
New York Telephone Company
Frank R. Milliken
Kennecoii Copper Corp. ('64)
James D. Finley
J. P. Stevens and Company, Inc.
Dr. Elmer W. Engstrom
RCA Corporation
T. MilcheU Ford
('6.";
Emharl Corporation
Lynn A. Townscnd
Chrysler Corpofiilion ('66)
Robert W. Galvin
Motorola Incorporated
Daniel J. Haughton
Lockheed AirLTafl Corp. ('67)
C. C. Garvin, Jr.
Exxon Corporation
William P. Gwinn
Uniied Aircraft Corp. ('68)
W. H. Krome George
Aluminum Company of America
ment guarantees will be repaid. At 6% interest when
held to maturity of 5 years.
Past Chairmen have all done their part to make
Payroll Savings successful. Now Gabriel Hauge and
the members of his team are taking on the task, and
they're asking for your help.
If you already have the
Payroll Savings Plan in your company, will you expand
it? If you don't, will you introduce it?
To get started on a Payroll Savings Plan write:
Gabriel Hauge, Chairman of the Board, Manufacturers
Hanover Trust Company, 350 Park Avenue, New
York, New York 10022.
John N. PhiUps
Eastern Gas and Fuel Associates
John B. M. Place
The Anaconda Company
J. Donald Rauth
Martin Marietta Corporation
A. Byron Reed
Munsingwear. Inc.
Robert D. Rowan
Fruehauf Corporation
Wilton E. Scott
Tenneco, Inc.
Shermer L. Sibley
Pacific Gas and Electric Company
Donald B. Smiley
R. H. Macy and Company, Inc.
George A. Stinson
National Steel Corporation
O. Pendleton Thomas
The B F Goodrich Company
WilUam L. Waller
Governor of Mississippi
Lew R. Wasserman
MCA. Inc.
Ralph A. Weller
Otis Elevator Company
F. Perry Wilson
Union Carbide Corporation
Arthur M. Wood
Sears. Roebuck and Co.
William E. Simon
Secretary of the Treasury,
Ex Officio General Chairman
Gabriel Hauge
Manufacturers Hanover Trust Company
1975 Ch;
Thke
. stock
in^^erica.
Buy U. S. Savings Bonds
a 10 BOXOFFICE :: September 29, 1975

Love
a
Remodeled Cinema Is
Unveiled in Mosinee
MOSINEE. WIS— Described ,is >our
Movie Home," the remodeled Rogers Mosinee
Cinema here announced its opening in
late August with large ads in the local
weekly newspaper, the Mosinee Times.
Included was a memo from Paul J. Rogers,
president of Rogers Cinema. Inc.. 419
South Central. Marshfield. Wis. Stated
Rogers: "We are pleased to open ihe Mosinee
Cinema. We hope you will make it your
home for motion picture entertainment
often. We will run this cinema as a branch
of our theatres in Marshfield. Wc will be
open every night and we will show a variety
of pictures from G to X. We need and appreciate
your support. We will try to do
our best."
Inaugural films were "White Line Fever."
"Aloha. Bobby and Rose" and "Moonrunners."
Ringed around the theatre ad were accompanying
ads that contained congratulatory
messages from local merchants as well
as NATO of Wisconsin. Upcoming "biggies"
promised were "Funny Lady." "The
Godfather, Part U," "The Towering Inferno,"
"Airport 1975" and more.
Shea's Buffalo Reopened
For Pop Music Concert
BUFFALO-^heas Buffalo Theatre,
built by the late Michael Shea in 1926 at
a cost of approximately $2 million, was
scheduled to be reopened Sunday (14) by
Chuck Berry, the rock "n' roll legend himself.
The Buffalo has been in the hands of
the city for almost a year, after the owner
defaulted on taxes, and has been closed two
months since Loews Corp. ceased exhibition
of movies there.
Promoter of the Sunday (14) rock concert
was Tom Bryant Productions. Bryant
contracted for only the one date: however,
he reportedly has in mind a year-long series
of pop music events. So far, Bryant has
eight programs lined up for the Buffalo.
'Jaws' Riding High With 400 in
'Sandstone Has 200 in Minn. 2nd
MINNEAPOLIS — "Jaws" was riding
high with 400 on a 13th Gopler round.
"Sandstone" continued to draw in a second
week with 200 at Skyway III while elsewhere
business dropped. "Yessongs." a rock
item, turned in a neat 150 at Skyway I
while "The Return of the Pink Panther"
pulled off 130 in a 12th week at two
houses.
(Avemge Is 100)
Academy—Monly Python and Ihe Holy Grail
(SR), 9lh wit 100
Brookdale Southdale—The Relura of Ihe
Arizona Booking Announces
Opening of Western Office
PHOENLX— Arizona Bookini: .V Advertising
Service has announced the opening
of its new Arizona and Western states
booking office. The first company in Arizona
to specialize in complete film booking
and distribution, ABA is owned and
managed by veteran theatre executives Gene
Salyer and Frank "Bert" Martin.
Salyer is widely known for his theatre
booking and management career and Martin
expedites the exploitation and selling of
product.
.\B.A is located in Phoenix and offers
on-the-spot contacts with all major circuits
as well as independent theatre owners. .A
key service featured by ABA is the complete
handling of all services, with emphasis
on bids, boxoffice monitoring and placement
of advertising at local rates, according
to Salyer and Martin.
The firm specializes in four-wall promotior.s
and theatre rentals foi all types
of screenings. ABA's owners say the firm
in particular "guarantees expeditious print
control."
13th;
Pink Panther (UA), 12ih wk
Coof»r—Na«hTille (Para), Blh wk
Gopner—lowe (Umv). 13!h wk '
Hopkms I, IDS—Farewell. My Lovely (Emb),
4th wk
Mann—The Hunted (SR)
Nme thea' res—Challenge to While Fang (SR)
Orpheum—Street Girls (SR). Superchick (SR) ....
Six thea-res—The Apple Dumpling Gong (BV).
6lh wk. .
Skywqy I—Yessongs fSHj _!
Skyway II— Blaiing Stewardesses (SR). 3rd wk
'.
S)cvv.-^v 111 Sandstone (SR), 2nd wk
_...:
S'T Seven lo One {SR); Dragon Fist (SR)
I Girls in Trouble (SR):
The Models .H
;;
: end Death (UAi iG'r. ,:r.
Whatley Is
Building
Second Cove Cinema
COPPERAS COVE, TEX—Reed Whatley.
independent exhibitor, has announced
construction on a new theatre was started
earlier this month in the Cove Terrace
Shopping Center.
The theatre will be built separately from
Whatley's other cinema. The 306-seat Cinema
II will contain an innovative idea—
TV lounge. Customers waiting to sec the
next show will be able to watch TV in a
lobby lounge. The lobby also will contain a
spacious concessions area.
In keeping with the American Bicentennial
observance, colors will be red. white
and blue. Seats will be red on white and blue
standards. The first row of seats will be
35 feet from the screen in the L-shaped
theatre.
Equipment will be installed by Modem
Sales and Service. Dallas. Construction will
be handled by Cook Kirkpatrick Real
Estate Builders.
A Christmas opening is planned.
OLIVER REED
in one of the screen's
Great Performances!
IN
BIOOD THE
STREETS
BOXOFFICE :: September 29. 1975

Nation's Capital Reputed
To Be 3rd in Production
WASHINGTON—•Hollywood on the
Potomac," the third largest producer of
films, is the nation's capital. Washington is
reputed to follow Los Angeles and New
York in film production.
Federal agencies and about 90 independent
filmmakers provide the film fare
which, for the most part, consists of documentaries
and commercials. Independent
producers flourish on institutional, governmental
and political businesses, as well as
focusing the camera on local personalities.
Film laboratory facilities, a network of
production specialists, talent agencies and
the use of an answering service make it
possible for a typical producer to operate
without a permanent studio, crew or even
an office.
Charles Guggenheim, however, is a topranking
documentarian, twice winner of an
Academy Award.
The area's major and best-equipped motion
picture producer is the Navy, whose
Naval Photographic Center's annual audiovisual
budget reaches $5.2 million. The film
production section is headed by Commander
Brandon Blum.
.Among other federal departments which
produce films are Agriculture. Interior,
Transportation. .Army, Air Force, Postal
•Service. Environmental Protection Agency,
Housing and Urban Development and
Health, Education and Welfare, as well as
National Aeronautics and Space Administration
and the U.S. Information Agency.
Janis Kitts Joins Staff
Of Universal Pictures
MINNEAPOLIS—Janis Kitts, who hails
from Albert Lea. Minn., has joined the
Universal Pictures branch staff here as assistant
booker.
Jenny Kylander to Brazil
MINNEAPOLIS—Jenny Kylander. Paramount
Pictures branch bidding clerk in
the Mill City, flew to Rio de Janeiro, Brazil,
for an eight-day holiday. Jenny, who
departed Thursday (18), is building a reputation
as local Filmrow's most widely traveled
% Am knowledgeable of distribution • • •
|
Interested in contacting producer (| ^
^ with short subjects, travelogue and/ |
^
Burke.
9) or cartoons."
« Write BOXOFnCE, 2519 «
person.
Burke Takes Over Hardtop
EDINA, MINN.—The local Yorktown
Theatre, previously operated by Tom Kovarik.
has been taken over by Warren
"Dirty Harry III," starring Clint Eastwood,
will go into production this fall.
'Jaws' Patron Bites Hand
Of Vilas Ticket-Taker
MILWAUKEE—According to a frontpage
newspaper story (Vilas County News-
Review, Eagle River. Wis.), the ticket-taker
at the Vilas TTieatre in Eagle River was
"jawed" in the midst of a four-week run
of the movie "Jaws." It seems that Steve
Lind. who takes tickets and runs the projectors,
reached out to take a ticket from a
lady patron—and she bit and scratched his
hand.
Mrs. Steve Conway. on2 of the theatre's
owners, confirmed the report of this incident.
It happened on the fourth consecutive
night of sellout crowds, she said, and Lind.
as a precautionary move, got a tetanus shot
the next morning.
Mrs. Conway conjectured that the woman
"must have thought the arm belonging
to Steve was trying to steal her ticket."
Authorities were not called, she noted.
Cooperstown Theatre Will
Be Operated by Merchants
COOPERSTOWN. N.D. — The local
Cooper Theatre, which had been operated
by Walter Vasicek, will now be run by the
merchants of the community, headed by
Bert Hoffman.
Booking and buying for the Cooper Theatre
will be done by Charlie Stoflet, former
Metro-Mayer-Goldwyn salesman, who retired
in Cooperstown.
Translation for Paleface:
"Don't waste time with old-fashioned
way sending message. BEST way to
SELL used equipment, find HELP, SELL
or BUY theatres, is with
BOXOFFICE CLEARING HOUSE
You get year-round service."
RATES: 40c per word, minimum $4.00, cash with eop>. Four consKutin Insertions for price
BOXOFFICE, 825 Von Brunt Blvd., Komos City. Mo, 64124.
Ploflse insert the following od times
rii«
aEARING HOUSE
Classificorion
(Enclosed is check or money order for $
Blind odi figure two addttionol words plia 75< extra)
BOXOFTICE :; September 29, 197.^

IF YOU LIKED"YOUNG FRANKENSTEIN"
YOU'LL LOVE "OLD DRACULA"
DAVID MIVEN is"OLD DRACULA'withTERESA GRAVES
JENNIE LINDEN NICKY HENSON • • PETER BAYLISS
screenplay by Jt RLMY LLOYD • produced by JACK H. WIENER • directed by CLIVE DONMER
A World Film Services Production • An American International Release

— i
i-lp^
TILTING FOR lOiVIMY—Manager Maris Mikelsons of the Fifth Forum
Theatre in Ann Arbor, Mich., with the cooperation of a local amusement company,
displayed pinball machines in the lobby of the movie house in order to tie
in with the exclusive area engagement of Columbia Pictures' "Tommy." Due to
the tremendous reaction to the machines, the management is considering using
them on a permanent basis. Fun was had by all and "Tommy" enjoyed a successful
eight-week run at the Fifth ^orum Theatre.
Hollywood Should 'Hang
Loose/ Says Batdorff
CLEVELAND—Emerson Batdorff, the
Cleveland Plain Dealer's motion picture
editor, recalls that "Hollywood used to have
a certain amount of joy of living in its
makeup—it used to go in for fun and games
and even practical jokes."
That was an asset to the movie industry,
said Batdorff, and he explained his philosophy
as follows:
The resulting free approach showed up
in some relaxed movies. You would think
that the present trend toward filmmaking
namely anything goes and if the audience
doesn't like it, the audience can lump it
would inspire some fun in making movies.
Not so, until recently. Now there is encouragement
that moviemaking is becoming
less serious, less grim. True, it hasn't reached
the standards of Hitchcock's offbeat humor
and even Hitchcock, now a patriarch, has
calmed down.
Once he gave a large party and instead
r-^C:H«»^aiVu—
HAS A KISS FOR YOU!
of grouping people by fours or sixes at
separate tables, he rented a large number
of TV eating trays and put them in a big
circle in a big room. Then he put a placecard
on each tray.
"I took great care." he told me once with
that splendidly solemn tone that would thrill
a mummy, "to ensure that not one of the
names corresponded with the names of any
of the people who were coming."
The guests arrived. They circled the room
eyeing each placecard. Mrs. James Stewart
muttered to her husband. "I guess we
weren't invited."
After the guests had made several laps
around the room. Hitchcock told them to sit
just anywhere. They may or may not have
realized that they had been had, Hitchcock
never explained.
He doesn't do that sort of thing any more
and Hollywood suffers accordingly from a
surfeit of solemnity. True. Peter Sellers manages
to liven it up a bit when he is there but
his antics are in the course of his employment.
Once, making "The Party." he was
so funny that work had to cease for the day.
The director, Blake Edwards, had to give
up laughing long enough to send everyone
home to finish their convulsions so as to
come back rested the next day. which they
did and they finally got the picture finished.
It wasn't quite as funny as it should have
been. But the Sellers caper was not planned.
His was no plot to amuse,
A plot to amuse has just come to light.
In the midst of the huge success of "Jaws,"
one of the publicity men at Universal, which
made the picture, got an idea. He went to a
print shop and had some law firm letterhead
printed up for Beagle, Eagle, Flywheel,
Shyster & Flywheel.
Not too long after that Morrie Wcissman,
director of publicity for Universal, got a
L-tter
of counsel from George Bagel.
"Jaws," he complained, must be withdrawn
from the screen because it was derogatory
to his client, which he identified as
the Shark family trust. The picture, he contended,
put the Sharks in an intolerable
situation.
There was more in this vein, threatening
legal action and considerable damages unless
the picture were withdrawn.
The interesting part of this caper is that
within an hour or two of the time the public
relations chief got the letter, it was back
on the desk of my friend with a penciled
note. "Very funny, ha ha," or words to that
effect.
This is in one way an encouraging trend,
because it shows that not all lightness has
left Hollywood.
On the other hand, it is somewhat depressing
because it took only an hour or so
to settle the blame on the only man in the
vast organization capable of getting such an
idea.
He doesn't want to be identified but I
can describe him. He has crinkle marks at
the edges of his eyes from laughing.
ceo Favors Amendment
On Bingo Operations
COLUMBUS—The Catholic
Conference
of Ohio said it favors passage of an amendment
to the Ohio Constitution which would
clarify the legality of bingo operations for
charity. The body said that some county
prosecutors treat charitable bingo as illegal
and that the proposed amendment would
authorize the Ohio Legislature to regulate
gambling by nonprofit groups for charitable
purposes.
CCO officials estimated the average
participant spends $7 to $10 a night in what
the organization described as a "friendly
atmosphere," They warned that unless the
amendment is passed at the coming November
election, the loss of revenue to churches
"would be difficult, if not impossible, to
replace under current economic conditions,"
Sam Davidson Is Awarded
Neb. Cine-Tel Franchise
LINCOLN — Sam Davidson, former
owner of Leon's Food Mart in Lincoln,
has been awarded the state Cine-Tel franchise,
according to press reports, Cine-Tel
was the originator of in-room movies and
Davidson now is distributor for First Cine-
Tel of Nebraska,
Via closed-circuit TV, the system offers
first-run films in hotels, motels, hospitals
and apartment complexes.
CINERAMA IS IN
SHt^W BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
ftlljtfjUljH'
iHyWAu! Don Ho Show, ,
, at
^hotels: Cinerama's Reef Towers Hotel.
IN WAIKIKI REtr HU F TOWTRS EDCFWATER§
September

3
INDEPENDENT-
INTERNATIONAL
^
PICTURES CORP.
NOW IN OUR 8lh BIG YEARwilh
o Super-Lineup of
12 MAJOR RELEASES
for the 1975-1976 seoson.
THERE'S NO SHORTAGE
OF MONEY-MAKING PRODUCT
AT
Bocking our pictures with BIG TV CAMPAIGNS!
Samuel M. Shermon, president
Don Q. Kennis, clioirmon of the boord
165 WEST 46th STREET
NEW YORK. N Y 10036
(212) 869 9333
BOXOFFICE :: September 29. 1975 ME-

CHAINED to
the deadliest passions!
LAS H E D by the wildest hungers!
HARD WOMEN
are
something
else!
The wilder
they are
the harder
they fall!
INDEPENDENT-INTERNATIONAL Release
^Copyright MCMLXXV Independent- International Pictures Cofp
aiAn
in EASTMAN COLOR
RESTRICTED
Contact our Regional Representative~
165 WEST 46th STREET
NEW YORK, N.Y. 10036
(212) 869-9333
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BOXOFHCE ;: Scptcmhor 29. 1975

I i ke
.
.
A MAJOR MOTION PICTURE EVENT
Starring MARISOL-
Europe's answer
to Liza Minnelll &
Barbra Streisand
mm^^
Just around the corner there's a cabaret
no cabaret on earth .
where Maria waits and adventure and excitement
sing a fascinating song of love and vengeance,
life and death.
MARISOL and MEL FERRER in
"GIRL FROM THE RED CABARET;
TECHNICOLOR and TECHNISCOPE |pg| ,,:^"!!!^:^°!'^°f:!"„,^!'.y!^!?!.':^.
|
an t!^* INDEPENDENT- INTERNATIONAL release
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(212) 869-9333
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BOXOFFICE :: September 29, 1975

A NEW SHOCKER with a SATURATION TV SELL
THEY CANNOT BE EXORCISED FROM THE WORLD BECAUSE THEIR POWER
HAS GROWN TOO STRONG ...THEIR NUMBERS TOO MANY!
They exist.
They bear the mark of the devil inside them.
They may be your neighbors.
They may be your wife, husband, sweetheart.
They may even be your children.
Their time has come.
in TECHNICOLOR an ^5/. INDEPENDENT- INTERNATIONAL release
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1
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BOXOFFICE :: .September 29, 1975

'^^W MOTIOM PICTURE IM TH€
R/^DITI0M0F10LIT^"& "SUMMER OF 47
.. .A
"Have you ex-er gone all die wax?.".'.
she teased her older cousin with the innocence of being younger and bolder.
"No one is supposed to be virgins anymore."
CARLO PONTIpresonts
SUSAN FLAYKR in "LOVINC; COUSINS" also starring HUGH GRIFFII'l I
Hnt$.* INnKI'KNni'NI'-IN'I'KRNATIONAI, I't'Iease in HASI'MAN COLOR
Contact our Regional Representative—
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BOXOFFICE :: September 29, 1975

CHRISTINE
ANOTHER DIG mONEY-mAKER
from the company that brouqht you
WOfTlEN FOR /ALE" and "GIRU FOR RENT
% You're Playing WUh Fire With.
Starnnq
CURT JURGENS
•
RUCKER
•
MARRIANNE HOFFMAN
^ p^ RESTRICTED
"^ I An INDEPENDENT-INTERNATIONAL Release In METROCOLOR
tS
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BOXOFTICE :: Scplcmbcr 29. 1975

Something to Sink your Teetit Into"-
M.r.Post
-A BIG SHOW ESPECIALLY FOR
YOUNG AUDIENCES FROM 14 to 28!
NOTA HORROR MOVIE, NOTA
DOCUMENTARY-
BUTA LIVING
r«
VAMPIRE
— -
pirSTPB*Z:E
EXPERIENCE!
--
_s250 00CASH
c-inoOOCASH
THE "TRUE"
STORY OF
THE "REAL"
DRACULA -ACTUALLY FILMED IN
TRANSYLVANIA!
For detaijsconla^^-^^^—
BASED ON THE BEST SELLER
WHICH HAS SOLD
OVER A MILLION COPIES!
The startling best
seller becomes the
motion pictxire
you'llnever get
outoftmirmind.
Search
4 Dracula
With CHRISTOPHER LEE • Produc
An ASPEKT Film-SFP International 1
I by CALVIN FLOYD
Released by INDEPENDENT-INTERNATIONAL PICTURES
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BOXOmCE :: September 29, 1975

2 SUPER SHOWS
TO HLL YOUR THE4TRES!
#1
SEX COMBO SHOW
HOTFEMALB? seeking
Their virgin Skin Violated
and Tortured In a
Hell-Hole of
Lost Souls!
#2
TRIPLE HORROR SHOW
TIMES THE TERROR
IN ONE SHOCK SHOWI^
^x
H»SJfSJcofe
iheir
cottins as
BLACK EXORClSWmeels |
4 umi\
E^STM^N COLOR
^
Mm. 14
with the mind ot
a TRAMP'.
"NICE GIRL
(cen.erfold)
Benton
Barb,
ff
\is,\m< COLOR
UJ „„EremEm'"'W'""»'"-
AirC0L0ir^'''i
'i». % INDEPENDENT '"TERNATIONAL
NOW FIRST RUN in MANY MARKETS!
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BOXOFFICE :: September 29, 1975

A HIT!
Now in National Release and Doing Spectacular Business
Coast to ^Coast! 1^
a SAMUEL M. SHERMAN production
Starring YVONNE DE CARLO BOB LIVINGSTON DON 'RED' BARRY
GeofFrey Land & STEWARDESSES Connie HofFman Regina Carrol T. A. King
Special Guest Stars THE RITZ BROS.- HARRY & JIMMY RITZ
Directed by Exec. Producer Assoc. Producer -wj
^(5
AL ADAMSON DAN Q. KENNIS IRWIN PIZOR -»*. -
%2
IN METROCOLOR fc ^.^ INDEPENDENT-INTERNATIONAL Picture
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BOXOFFICE :: .September 29. 1975 ME-11

A MAJOR QIMLITY PRODUCTION
BICKED BY A SUPER W 04MR4IGN
R| RESTRICTED -^s-l color b
m=INDEPENDENT-INTERNATIONAL I
BIOOD IN
THE STREETS
Contact our Regional Representative—
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BOXOFFICE :: September 29, 1975

MORE! MORE! MORE!
OF WHAT YOU LIKE BEST... Om WEVE MAOE IT
WILDER, SEXIER. OROOmR AHO BOOBIER!
Starring
TV SOAP OPERAS GO WILD
JOHN ALDERMAN
and get an "X" Rating
SHARON KELLY- LYLLAH TORENA
LOIS LAINE and PAXTON QUIGLEY
in EASTMAN COLOR
a Vm Production ^ "^ ^""^^^^^
Contact our Regional Representative—
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BOXOFFICE :: September 29, 1975 ME-I3

CLEVELAND
Qolumbia Pictures hosted an open house city. It is about former Mayor Tom Johnson's
civic beautification plan and the
and cocktail party in its new offices at
One Commerce Park Square. 23200 Chag-
metropolitan housing and parks plan.
rin Blvd.. from 4 to 6 p.m. Thursday (25).
John Redmond, Heights Theatre house
manager, returned from a one-month tour
of the country and indeed covered a vast
area in just 30 days. Redmond loved every
minute of the business-vacation and hopes
to be traveling again soon.
Howard Mishkind, son of Leonard Mishkind.
Genera! Theatres president, is undergoing
several tests at St. Luke's Hospital.
Peter Leokum, Warner Bros, salesman,
has succeeded Larry Collins as Warner
Bros, branch manager in
Philadelphia.
Frankie Laine, 62. the Italian boy from
Chicago (nee Frank LoVecchio). appeared
at the Front Row Theatre Friday (26) and
Saturday (27). He opened his performance
with the theme from Mel Brooks' "Blazing
Saddles," which he sang on the film's
soundtrack. Laine. who has been onstage
for the past 30 years, has 14 gold records,
scores of TV appearances and has been
seen in six feature-length films.
Johnny Price, who last month folded his
Musicarnival tent, has been talking of new
location possibilities. The Palace Theatre on
Playhouse Square is being considered on an
interim basis.
Joseph Culliton, appearing in the cast of
"The Reluctant Debutante." starring Joseph
Cotten and Patricia Medina, at the
Carousel Theatre, is familiar for his film
roles in "Pat Garrett and Billy the Kid"
and "Cahill, United States Marshal."
Ronald Reagan will be the speaker at the
Town Hall meeting at 11 a.m. October 7.
Because a large audience is anticipated, this
meeting will be held at the Colony Theatre
at Shaker Square . . . Martin Linsey, Museum
of Art, recently finished shooting a
16mm film giving a positive view of the
LOVE ME-
I MAY BE DEAD
TOMORROW!
BIOOD
IN
THE
STREETS
Fort> jears ago, writer Jerry Siegle and
artist Joe Shuster. as high school students
here, created "Superman." Now Frenchmen
Ilya Salkind and Pierre Spengler. who last
Bill Crane, 42, Parmatown projectionist,
died Saturday (13) of a heart attack while
working. He leaves his wife Sandra and a
son Steven.
year produced "The Four Musketeers." are
making "Superman" into a psychological
adventure drama with shooting to begin
February 29. Superman's traditional birthday.
Frank Musto, Universal sales representative,
reports his Chevrolet Impala (company
car) was stolen Wednesday (17). The
auto was parked in front of bis home near
160th and Ixjrain.
Tony Mastroianni, Press columnist, said
Tuesday (2) that certain movies play better
in one theatre than another and the way a
movie is booked has been known to
affect its success. He continued: "Right now
we have an instance of a particular film
changing the fortunes and future of a theatre.
'The King of Hearts.' now in its 17th
week at the Heights Art Theatre is changing
the future of that theatre. The Heights
Art once was the leading theatre in town
for the display of art films, a haven for
better foreign films, a showplace for the
offbeat and unusual."
The theatre then switched to adult films.
Mastroianni notes, and while a few attempts
were made occasionally to book
other pictures, they were not successful.
"The theatre's new reputation kept old patrons
away and also scared away film companies
and good movies went elsewhere.
But, 'King of Hearts' has changed all that.
The 1967 movie is a minor phenomenon.
It had only a minor success the first time
around but in Cambridge, Mass., it has
been playing in one theatre five years . .
.
George Fitzpatrick. who manages the
Heights, is cautiously optimistic about the
future.
"Following 'King of Hearts,' he has the
Monty Python film, 'And Now for Something
Completely Different.' After that is
'Janis.' a documentary about Janis Joplin.
Fitzpatrick hopes that a careful booking
of good second-run films will pave the way
for some better first-run movies, films that
distributors once were reluctant to play at
the
Heights Art."
Updating Hartford Theatre
HARTFORD, WIS. — Greg Ehlcnbach
has been remodeling the Hartford Theatre
here. 1 he movie house, which Greg purchased
from Gene Lcmeister and which he
has been operating for the past year, is being
updated with new scats, new concession
stand and new popcorn equipment.
CWRU's Film Offerings
Have Great Diversity
CLEVELAND — Competition for commercial
theatre this season will be provided
by the Case Western Reserve film program.
This fall's lineup is characterized by diversity,
ranging from "King Kong" to "Gone
With the Wind." Thursday films are shown
in Schmitt Lecture Hall, with admission $1.
Besides the feature, a chapter of the 1936
serial "Flash Gordon," starring Buster
Crabbe, will be screened. Friday films will
be shown in Strosacker Auditorium, with
admission $1.50.
Motion pictures already shown this month
in the series include "King Kong" (outtakes
restored following its censoring by the Hayes
Office). "And Then There Were None,"
"Murder on the Orient Express" (1974),
"Room Service," "On the Waterfront," "The
Godfather" and "The Wizard of Oz."
Features yet to be presented include: October
3, "That's Entertainment!": October
9. "Save the Tiger"; October 16, "The Lenny
Bruce Performance Film"; October 17,
"Lenny"; October 23, "Mister Roberts";
October 30-31, "Gone With the Wind";
November 6, "Mr. Smith Goes to Washington";
November 13. "Frankenstein"; November
14. "Young Frankenstein"; November
20. "Bang the Drum Slowly," and December
4. "What's Up. Tiger Lily?"
AFT Productions Booked
By AMC's Southwyck 7
TOLEDO. OHIO—Eight productions of
the American Film Theatre have been
booked at American Multi Cinema's Southwyck
Seven complex here. Six auditoriums
of the multitheatre will be doing business
as usual.
The films. Ely Landau productions, will
be presented at popular prices and in continuous
performances; however, the opening
picture, "The Iceman Cometh," because
of its four-hour length, was shown only two
times a day at 1 p.m. and 6 p.m. weekdays
and 7 p.m. Fridays and Saturdays. The
initial film of the series was screened Friday
(19) through Thursday (25).
The remaining bookings are: "Luther."
the week beginning Friday (26); "Three
Sisters," October 3; "Lost in the Stars,"
October 10; "The Homecoming," October
17; "Rhinoceros," October 24; "Bulley,"
October 31, and ".A Delicate Balance,"
November 7.
Rivoli in Buffalo Bows;
Extensively Renovated
BUFFALO—The Rivoli Theatre, which
has reopened at 1109 Broadway, has been
extensively renovated on the first floor.
Eventually, when the balcony is repaired a
bit, the seating capacity will be boosted to
1.600.
The house plans to offer some stageshows
and rock concerts featuring "middleechelon"
groups. For the present, all scats
are $1.
Paranunint Pictures will distribute "Someone
Is Killing the Gre^it Chefs of Europe."
ME- 14
BOXOFFICE :: September 29, 1975

THERE'S NOTHING FISHY
ABOUT THESE GROSSES!!
Cast Your Line Now, And Come Up With The
BIGGEST CATCH OF THE
SEASON!
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Detroit,
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Mich
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BURT REYNOLDS is the bait.
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BOXOFFICE :: September 29, 1975
ME-15

. . . Clark
. . from
I
. . ""Coonskin"
. . The
. . ""Monty
DETROIT
genji" was the subject of a syndicated article
in a recent Sunday edition of the
Free Press. Headlined " •Benji' Is No Boxoffice
Dog." the New York Times Service
story pointed out: "Two films released last
June have been setting boxoffice records
and business precedents all during the summer.
Just about the only thing that "Benji'
and 'Jaws' have in common is their nonhuman
central characters— in one case a
dog, in the other a killer shark. Tlie scenario
for the "Benji" phenomenon sounds too
corny and improbable to convince even a
class of impressionable fourth graders. Yet
the fact is that Joe Camp . an upstart
Texas ad agency has cracked the formidable
barriers of the movie industry."
The Rex Theatre, Morenci, will reopen
October 3 and will be represented by Clark
Theatre Service in the licensing and booking
of films. Owner and operator of the
Rex is William Rodriguez of Fayette, Ohio
Theatre Service also is representing
the Harper Theatre of this city in the
licensing and booking of films. The Harper
reopened Wednesday (3) under the new
ownership of Ernest McCausland and Henry
Halprin. The co-partnership purchased
the theatre building and parking lot at
14235 Harper Ave.
Robert F. Anthony, owner of the independent
Main Theatre, Royal Oak, set a
special return engagement of Mulberry
Square Productions' boxoffice hit, "Benji,"
as the final main attraction of the movie
house's summer daily matinee series. During
the fall and winter, according to Anthony,
the Main Theatre will present a
matinee every Wednesday in addition to
the usual kiddies matinees every Saturday
and Sunday.
The Youth Film Forum of the Greater
Detroit Motion Picture and TV Council
will begin its 1975-76 season Saturday, October
II. with registration at 9:15 a.m. followed
by a feature film at 10 a.m.. the
screening to be at the New Center Cinema,
Third and West Grand Boulevard. Following
the showing, a discussion period moder-
,—' would
ask Judge Fcikciis to make his reslr. lining
order against Patterson permanent, pending
a decision by a jur>' on whether the film
should be banned as pornographic.
"Give 'Em Hell, Harry!", produced by
Bill Sargent and starring James Whitmore
as the late President Harry S Truman,
opened Wednesday (24) at the Birmingham.
Showcase fPontiac), Showcase (Sterling
Heights), Westbom and Woods. The TheatroVision
film, which had its world premiere
Thursday night (18) at Mid-.'Kmerica
Cinema Corp.'s Independence Cinema in
Independence, Mo.. HST's hometown, is
slated for three performances each day
through Friday (26), with all seats pegged
at $3.50.
In an encore performance at the Northland
is the perennial classic ""Gone With
the Wind"" . is entertaining
audiences at the Grand Circus. Mercury
and Showcase (Sterling Heights) . . . "Fulfillment,
co-billed with ""Beyond Fulfillment,"
both starring John Holmes, is
onscreen at the Krim 1, Penthouse, Park
and Art 1 . .
"17
. and Anxious," rated R,
is playing at the Bel Air, Encorse Road.
Troy, Van Dyke and Wayne drive-ins.
American International's "Cooley High.'
with Pam Grier in "Sheba, Baby," is packing
"em in at the Fox . Python
and the Holy Grail" was advertised as the
feature at the Carousel, Quo Vadis. Macomb
Mall, Southland, Tel-Ex. Fairlane,
Somerset Mall and Woods . . . ""The Infidel,"
X film in color, is playing at the Mel,
Guild and Gem Art.
"Part 2 Walking Tall" is playing a multiple
engagement . all-male cast
"Illusion" and a second feature are on view
at the Wood-Six 1, while the Wood-Six 2
advertised an "All Girl Show!"
"Super Fly" and ""Uptown Saturday
Night" returned to amaze and amuse viewers
at the downtown Palms, while ""Farewell,
My Lovely" was held over for a fifth
frame at the Showcase, Southland, Quo
Vadis and Towne.
Actor Ray Walston Slated
For 'Last Meeting' Role
CLEVELAND — Actor Ray Walston,
who has appeared in such films as "South
Pacific" and "Damn Yankees" and who is
well known as Uncle Martin in TV's "My
Favorite Martian," will make a guest appearance
at the Play House this season. He
is joining the resident acting company to
appear in "The Last Meeting of the Knights
of the White Magnolia," slated to open February
27 at the Euclid 77th Theatre. Wal-
seeking to overturn a ruling by U.S. District
Court Judge John Feikens, who barred the
prosecutor's office from raiding the theatre.
The Studio North, incidentally, was raided ston's career started at the Play House in
four times between August 27 and Tuesday the 1940s.
Guest stars Jean .Arthur and Mclwn
(16).
Patterson's aides seized print of
first a Douglas will be arriving soon to begin rehearsals
for the world premiere of "First
Monday in October," by Robert E. Lee and
Jerome Lawrence, which begins the season
October 17 at the Euclid 77th Theatre.
"St.
Bk-ck":
Big Score" is based on Olivi
1. "The Procane Chronicle."
'
•IE- 16
September 29, 1975

WELCOME NATO.
Film Ventures International,
The
Merchandisers of the Year, Now
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IVIYSTERIES
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Production:
All Backed By Film Ventures'
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Contact Walt DureU and Gordon Croddock
OF THE OTHER WORLD^
While You're in New Orleans
ONAL
2351 Adams Drive, Northwest, Atlanta, Georgia 30318
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Call Us!
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Annefte Voughon
(404) 355-8247
ALBANY-BUFFALO
Ike Ehrlichman
716) 854-6752
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Ellis Gordon
617) 426 5900
CHARLOTTE
Tommy Lombcrt
704) 568 4872
CHICAGO-MILWAUKEE
Dovid Levy
312) 693-4760
CINCINNATI-INDIANAPOLIS
Jay Goldberg
(513) 851-9933
DETROIT-CLEVELAND
Note Levin
313) 9680500
DALLAS OKLAHOMA
J C McCrory
214) 742-8068
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Sherm Wood
303) 341-2295
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816) 474 5330
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BOXOFFICE :: September 29, 1975 ME-17

. . Nancy
—
Joseph Cotten's Career in Films
Launched by 'Citizen Kane Role
By LOIS BAUMOEL
RAVENNA, OHIO—Joseph Gotten is a
walking legend and he carries it well! He"s
tall. trim, has a talent for "turning a
Joseph Gotten, who Ls appearing at
the Carousel Theatre with his wife
Patricia Medina in "The Reluctant
Debutante."
phrase" and is a living example of excellence
in performance.
Gotten is appearing here at the Garousel
Theatre with his charming and beautiful
wife of 15 years, Patricia Medina, in a
Douglas Home comedy. "The Reluctant
Debutante."
The distinguished star with an enviable
achievement record is both charming and
direct in manner. He does not resort to
artifice and unhesitatingly answers. "It is a
subject with which I'm not familiar." if
such is the case.
The critical turn in Gotten's acting career
began when he joined Orson Welles
for two plays in Welles" Unit 891 of the
Federal Theatre. When Welles established
the Mercury Theatre, Gotten remained
with him for three plays and then was
FEMALES
FOR HIRE
loaned to the Theatre Guild to play opposite
Katharine Hepburn in "The Philadelphia
Story." a play which brought him
into this area at the Hanna Theatre.
Signed by Selznick
Gotten signed with David O. Selznick
and appeared in memorable parts in such
great productions as "Shadow of a Doubt."
"Since You Went Away." "I'll Be Seeing
You." "Love Letters." "Gas Light." "Portrait
of Jenny." "September Affair." "Under
Gapricom" and "The Third Man."
When his contract expired in 1949. the
actor entered into an agreement with 20th
Gentury-Fox and there starred in "Two
Flags West." "Half Angel." "Niagara" and
"Blueprint for Murder."
In the fall of 1953. Gotten returned to
Broadway to score in the successful "Sabrina
Fair" and made his TV debut in the
fall of '54, appearing in "The High Green
Wall." The following year Fordyce Productions
produced 30 half-hour TV films for
a series titled "The Joseoh Gotten Show."
Toured with Wife
The star married Patricia Medina, a wellknown
British-bom actress who was a veteran
of not less than 25 feature films.
Shortly after their marriage, the handsome
couple began a national tour of "Rx Murder"
which took them to almost every state
in
the country. This was followed by a tour
of "Galculated Risk." which landed the
Gottens on Broadway for 222 performances
of the critically acclaimed play. They
since have appeared in two plays together.
Gotten also was signed by David Wolper
to narrate the complete 32-segment TV
series titled "Hollywood and the Stars" and
since has been seen in "Hush, Hush, Sweet
Gharlotte," "TTie Money Trap," "Petulia"
and most recently co-starred with Lee J.
Gobb in an Anglo-Italian film, "The Roots
of the Mafia."
The articulate actor appropriately made
a TV commercial recently in Ghicago for
Doubleday's dictionary.
When they are not on the road, the
Gollcns live in a Hollywood penthouse
apartment near Sunset Strip where, like
most Galifornians. gardening and plants are
a "must." Gotten referred to the horticulture
crazic for stars as "a ruse to delude
themselves into believing they are not
gypsies."
When asked about favorite parts in favorite
movies. Gotten answered: "Reminds
me of two actors discussing their roles.
Said the first. The author gave me the best
lines.' Said the second, "The author gave
me the best pauses.' "
But there was no answer to the query
just a bright, smiling, all-knowing pause.
CINCINNATI
Gotten's movie career enjoyed an auspicious
launching when he was chosen to T ynne and Jay Goldberg of the JMG Film
play one of the leading roles in Orson Go. here visited their older daughter
Welles' "Gitizen Kane." after which Alexander
Korda selected him for Merle Oberportunity
for the first time to see grand-
Debbie in Phoenix. Ariz., and had an opon's
leading man in "Lydia."
daughter Rebecca Michelle Belen. The new
From — that point on. it was uphill all the arrival was born in Phcenix last week to
way "The Magnificent .\mbersons" and Don and Debbie Belen and weighed in at
"Journey Into Fear." a screenplay which he six fwunds. two ounces.
co-authored with Orson Welles. By then almost
every studio in Hollywood was
John Lundin, Buena Vista branch manager,
has returned from a vacation in the
bidding
for the accomplished actor.
Smokies . Sander of the Paramount
office staff is back after a trip to
New Jersey and New York.
Ferry Brown and Mike Brody of Paramount's
advertising and publicity staff were
in town recently.
Buena Vista bookers Shari Engel and
Norma Wethington are to attend a company
bookers' convention in Hollywood in
late
October.
Tri-Sfate Theatre Ser\'ice will be booking
for 23 additional screens this fall. The 23
screens represent new theatre construction
in the Ohio. Indiana and Kentucky areas.
This summer United Artists Theatre Gircuit
opened new triplex cinemas in Muncie
and Logansport. with Tri-State as booker.
Ernie Powell of Pikesville. Ky.. opened a
new cinema in Monticello. Ky.. in August
and Bruce Shinbach of Louisville unveiled
the Alpha 2 Twin Labor Day.
Scheduled for fall and winter openings
arc the Village 8 theatres in Louisville.
operated by Henry Sagg. and a new fourplex.
the Alpha 4-5-6-7. operated by Bruce
Shinbach. Also scheduled for a Ghristmas
opening is a triplex in Zanesville. the Simrise
1-2-3. owned by Bill Duerson and Harry
Prince of Lancaster.
The addition of the above 23 screens
brings the total number of screens booked
by Tri-State to 300 theatres. Tri-State currently
operates from two offices, its home
base here and an office in Indianapolis
operated by general managers Willie Worrell
and Dave Battas. President Phillip
Borack. vice-president Bob Rehme and general
manager Ed Handler helm the local
office.
Kerasotes Twin Opens
OTTAWA, ILL.—Ottawa Mayor Janus
Thomas wielded the scissors in film-cutting
ceremonies which marked the recent opening
of the Kerasotes circuit's downtown
remodeled Roxy Theatre. Also participating
in the unveiling festivities were George
Kerasotes, president of the Springfield. 111.-
bascd circuit; Nat Beer, and Tony Reahor.
The showhouse has been renamed Roxv 1
and 2.
ME-18 BOXOFHCE ScptomK^r 29. 1975

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BOXOFTICE ;: September 29, 1975
Hadden Theatre Supply Co.
1909 Emerson Avenue
Louisville, Kentucky 40205
Ohio Theatre Supply Co.
2108 Payne Avenue
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Moore Theatre Equipment Co.
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Chorlcston, West Virgmio 25323
Phone: (304) 3+4-4413
ME-19

Owner of 17 Theatres Over 43 Years,
Hank Davidson Still Hooked on Films
LYNCHBURG. OHIO — In 1973 Hank
Davidson is no longer active in the movie
business, although he is co-owner of the
Mound Drive-In at West Union. Ohio, now
leased to Russell Rainwater. But J. Henry
"Hank" Davidson's "love affair" with show
business goes back a long, long way—and
it is one that has endured, even in retirement.
When Hank was a boy growing up in
Buford. he developed a fascination for
movie projectors. At Buford High School.
he always was tinkering with the film
equipment. Following his graduation. Hank
was working for Allis Chalmers in Cincinnati
when he decided to take a course in
electro-acoustical engineering. In a nearby
school, the young man learned about the
principles of the then newly developed
motion picture sound system. Just when he
was on the brink of receiving his diploma.
the school was swept over a financial brink
and went bankrupt.
Latched onto Equipment
Davidson, after this disappointment, was
determined to retrieve some of the tuition
he had paid. "I. so to speak, latched onto
some sound equipment that was put to use
in starting my first theatre." explains the
enthusiastic and energetic retired showman.
Recently, Davidson took a few hours
from his busy schedule to recount the highlights
of his career as a theatreman to a
reporter for the Lynchburg News, Ron
Coffey. His informative story follows:
Lynchburg Operation
After the failure of the Seaman enterprise.
Davidson enlisted the help of K. R.
"Kib" Roberts, an automobile company
employee. The two men became business
partners and brought their equipment to
the Patterson Show Building in Lynchburg
in 1933.
Needing a name for the firm, the men
settled on the Rand Theatre. The Rand was
derived from the R in Roberts and the D
in Davidson, joined by the letters "an." By
1934, the business was in operation—the
movie theatre was located in the building
now occupied by Howard's Carpet Shop.
The venture was a success and by 1935
Davidson bought out his partner. That
same year his landlord decided not to lease
the properly again, so Davidson built the
New Rand Theatre. The business continued
to prosper until the war years and finally
closed in 1945. The birth of TV at about
the same time contribuicd lo the demise
of man\ a ymall-town theatre. Davidson
feels.
Davidson and Roberts also built the
Rand Theatre in Greenfield in 1938. This
investment proved to be a good one and
soon after the partners took over the operation
of the town's other theatre, the Lyric.
They later formed as affiliation with the
White-Lisbon circuit in Cincinnati.
In 1939 Davidson and Roberts opened
the Grant Theatre in Georgetown. Davidson
points out that most of the showhouses
with which he was associated were named
after some aspect of the areas they were
located in. The Grant Theatre was so
named because President Ulysses S. Grant
spent his boyhood days in Georgetown.
More Houses Added
In 1941 Davidson became associated
with Harry Wamsley in the operation of
the Palace Theatre in Peebles. The Skyway
Theatre in Osborn was added in 1944, with
William Hitchcock taken in as a partner.
This house was named after Skyway Park
and located across the highway from the
Air Service Command.
As the Adams Amusement Co.. Davidson,
Roberts and Wamsley built the Mound
Theatre at Peebles in 1945, naming the
facility after the Great Serpent Mound
nearby.
One of the highlights of Davidson's career
in exhibition came in 1941 when 3,155
people turned out in Georgetown to see
country-western singers Lulu Belle and
Scotty at the world premiere of one of
That first theatre was opened in the village
their movies. Patrons were present from at
least three states besides Ohio. Hank says.
of Seaman in 1932. However, the town
was not big enough to support the "picture
Stars Visited Mound
show" and Davidson's first venture soon
was closed. However, he rebounded and Another high spot came in the 1940s
eventually built a very successful career as when the Sons of the Pioneers appeared
at the Mound Theatre in Georgetown. The
the owner of 17 theatres during 43 years
singing country-western group made several
in the business.
motion pictures and were popular radio
stars and recording artists. Davidson has a
prized photo in which he appears with the
group under the marquee of the Mound
("Rangers of Fortune." plus selected short
subjects, comprised the film menu).
During this period, drive-ins were making
a name for themselves and Davidson
recalls that the first ozoner was built in
1938 in Boston, Mass. The inventor tried
to patent his design but his idea of a ramp
system for viewing was turned down as not
original when it was learned the ancient
Romans often parked their chariots the
same way wh.-n watching gladiators.
Government permission was required before
certain projects could be started during
the '40s. Each type project was numbered.
Hank recalls, and that is how he knows the
Roselawn Drive-In at Allensburg was the
234th airer ever built. That theatre opened
in 1947. The following year the 3-C's
Drive-In was built in Washington Court
House. The establishment, which later was
sold lo Jim Chakeres. was named after
J. Henr\ "Hank" Davidson likes to
keep up with the movie theatre business—and
he knows exactly how to do
that! Hank spent 43 years as owner or
manager of 17 different theatres in the
Lynchburg, Ohio, area before his retirement
this year.
the first cross-state highway, known as the
Cincinnati-Columbus-Cleveland Pike (usually
referred to as the 3-C Highway).
The Old Fort Drive-In at Lebanon was
built by Davidson and Roberts in 1949: the
Atomic Drive-In. Waverly. was erected in
1953 and named after the atomic energy
plant there, and the Mound Drive-In was
built in 1954 at Peebles.
Greenfield's underskyer. the Ranch, was
constructed in 1956. Davidson said he and
his partners had difficulty in naming this
theatre. They decided on Ranch because it
was located on the spot where there once
had been a pony ranch.
During his show business career, Davidson
also owned the Circle Theatre, Circleville:
the Avon Theatre, New Vienna; the
Community Theatre, Sardinia, and the Arcade
Theatre. Georgetown.
In 1971 the .\tomic Drive-In was sold
to Edwin S. Payne. Chillicothe. and in 1972
the Old Fort. Roselawn. Rand and Ranch
were sold to B&R Theatres of Cincinnati.
In previous years. Davidson's other exhibition
interests had been sold and today he
and Roberts own only the Mound Drive-In
at Peebles. After selling to B&R. Hank remained
active as manager of several screens
and continued in this capacity until January
1975.
Davidson and his wife reside in .Mlensburg
and still maintain an office in Lynchburg.
He opened the Associated Theatres
office in 1946 to conduct business matters
and still likes to come in for a few hours
each week. He also owns the Fireside Inn
at Allensburg "to have something to play
around with 'as a rental proposition."
As for the movies he's shown during his
43-year career. Hank says: "I've seen them
come from the cowboys to the nudies."
Some of the big boxofficc stars of small
(Continued on page ME-22)
ME-20
BOXOFFICE :: September 29, 1975

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UIL

— 1
—
Venerable Cleveland Film
House Slated to Reopen
CLEVELAND—The Maytield Theatre
in "Little Italy," which will reopen October
1 after two years" darkness, has a long and
checkered history. The interesting career of
the rnovie house was described as follows
in the September issue of Cleveland Magazine:
In the past 50-odd years at least six professional
theatre owners and/ or film buff?
have operated the Mayfield. Though the
early operations were successful, recent attempts
to revitalize the often-closed movie
house have failed.
Italian neighborhood.
Mastandrea decided to equip his theatre
with a stage for live entertainment in
order to compete better with another area
theatre, the Venice. Construction began in
1921 and the theatre opened Nov. 16, 1922
with "Blood and Sand," starring the great
silent film actor, Rudolph Valentino.
Italian
Between features, an adagio dancer performed
live.
Italian
Vaudeville
With competition from the Venice and
a slow economy hurting his boxoffice,
Mastandrea began bringing in New York
stock companies, again primarily for the
Italian-speaking residents. The evening's
program, which often lasted from 7 to 1
p.m., would always begin with a variety
show, similar to American vaudeville, of
skits, singers, dancers and comedians. A
full-length melodrama of three, four or
five acts, such as "The Count of Monte
Cristo," would follow and a short farce
would end the program.
Mastandrea operated the theatre until
his death in the ]95()s, when it passed to
his son Rondino. With the demise of stock
companies, films—mostly second runs thai
had already played in the Cleveland area
became the main source of entertainment.
In 1957, Jack Silverthorn, a former
manager of the Hippodrome, and Jack
Lewis, a former film salesman for Columbia,
leased the theatre. At the time art
films were enjoying a big vogue among
the intellectual community and the Mayfield
began showing first-run films by such
top directors as Bergman and Fellini. The
venture was successful for over a year and
then audiences fell off. Lewis and Silverthorn
had invested nearly ,$40,000 in ini
provemcnts and in an attempt to recoup
some of the investment they sublet the
theatre to another operator who continued
the polic> of first-run art pictures. Everyone
lost on that one and the theatre closed
for several years.
In 1968. Carmine Amata. a local freelance
writer and film critic, look a lease on
the theatre with a new plan in mind: she
wanted to show classic oldies featuring
such stars as Charles Chaplin, Buster Keaton
and W. C. Fields. The idea was novel and
"camp" and the crowds came regularly
the first season. After closing down for the
summer, Amata returned in the fall of
1969 anticipating an even better season.
Unfortunately, in October 1969 a black
family was verbally and physically assaulted
in front of the bo.xoffice by a crowd of bystanders.
Professor Undertakes Task
Amata's husband quickly spirited
The latest attempt to make a going concern
two black students who were inside watch-
of the Mayfield Theatre has been ing the movie out through an emergency
undertaken by a former Baldwin-Wallace exit and into a waiting van.
English professor who has invested $10,000
improvements show
Cleveland newspapers played down the
in and plans to "the
situation, even though the incident had been
very tense, according to a witness. In an
best of old and new films. " Whether h,.-
can succeed in attracting a loyal audience
seems questionable in light of the theatre's
apparently unrelated second incident, some
Indian students from Case Western Reserve
dismal past.
were beaten in a Murray Hill laundromat.
The story of the old Mayfield Theatre
Disgusted, Amata abandoned her project
begins in the year 1920. Michele Mastandrea,
the owner of a Murray Hill department
and the theatre was again closed for several
store, had long dreamed of operating
years.
About this time,
movie
Rondino Mastandrea
a theatre for the residents of his
sold the theatre to
Sam Guarino and Henry
Schule, both owners of successful restaurants
on Murray Hill. Believing that the
theatre was an asset to the neighborhood.
Guarino and Schule purchased it to prevent
the possibility of it being torn down.
In 1972, still another attempt to open the
theatre was launched by another newcomer
to the theatre business, restaurant owner
Joe Belasano. Diminishing crowds again
closed the movie house.
Ten-Film Bergman Series
Via Public TV in Toledo
TOLEDO. OHIO—A ten week scries of
TV programs entitled "The Films of Ingmar
Bergman—Studies in a Contemporary
Director" is being offered at 9:30 p.m. each
Monday over WGTE-TV, the Toledo public
educational TV outlet, in cooperation
with the University of Toledo, which is
offering the series as a five-credit course.
Michael Stott. head of the University of
Toledo's film division, will offer televised
lectures before and after the screening of
the ten Bergman films. Enrollees will be required
to mail in weekly assignments, based
on the lectures, and they also can attend
the bi-weekly Sunday afternoon seminars
conducted by Stott on the campus.
Stott said the series will seek to appeal
to the general audience as well as students
enrolling for credit. The first segment Monday
(22) featured "Monika." one of Bergman's
early films. The other offerings, in
order, are: "Smiles of a Summer Night."
"The .Seventh Seal," "Wild Strawberries."
"The Magician." "The Virgin Spring,"
"Through a Glass Darkly." '"Winter Light."
"The Silence" and "All These Women."
This is the first time that the station and
the campus have worked together on such
a program.
Veteran Lynchburg Owner
Sees Cycles in Film Tastes
(Continued from page ME-20)
towns in the past were Shirley Temple. Will
Rogers, Hopalong Cassidy. Gene Autry and
Roy Rogers (who has been lensing a "comeback"
feature), Betty Grable, June Haver
and Alice Faye. But. Davidson concedes,
"Clark Gable was the king of them all!"
He feels the so-called sex sym'bols of
the past, such as Clara Bow. Alice Faye.
Marilyn Monroe and Betty Grable, were
"far sexier than current stars who disrobe
on screen." Although he does not personally
care for the current wave of "fastbuck"
pictures dealing with explicit sex.
Davidson opposes censorship of "one of
our American heritages, freedom of speech,
sight and sound." He feels people should
be able to see what they want and those who
don't want to view certain movies "don't
have to look."
Many R-rated films have been exhibited
at Davidson's theatres but only two X films
were shown—both of which were Oscarcaliber
pictures.
The veteran theatreman points out that
movies have gone through many cycles
beach party films, motorcycle quickies, musicals,
disaster pictures, etc. Only the horror
pictures and cowboy movies have been able
to hold their own over the years, he notes.
Today's big boxoffice hits (such as
"Jaws") take in huge grosses to place quickly
on the all-time hit list. While Davidson
does not find fault with the movies, he
notes that they were aided by inflation,
since admission prices were much lower
when "Gone With the Wind" was first released.
Business aspects of the movie business
have changed, too. Davidson says most
films cost in the neighborhood of $15 when
he began showing them. Now distributors
often demand 90 per cent of a theatre's gross
receipts—and Davidson says he's glad to
be out of the business. However, he feels
movies always will endure as a form of
entertainment. They have survived the competition
of TV; new "gimmicks." such as
.3-D films. Sensurround sound and others
always have added a novel attraction.
Davidson today devotes considerable
time to fishing and farming and maintains
a busy schedule. Looking back on his 4.1
years in the movie business, he says: "I
can't figure out how I ever had time to go
to the theatre!"
David Merrick to Produce
'Massacre at Fall Creek'
NEW YORK— David Merrick will produce
the screen version of Jessamyn West's
best-selling novel "The Massacre at Fall
Creek" and has signed Jack Clayton to
direct the film, continuing the teaming
which began with "The Great Gatshy."
"The Massacre at Fall Creek," to be released
by United Artists, is being adapted
by Larry McMurtry, who also wrote Uuscreenplay
for "The Last Picture Show."
"Shampoo" gros.scd $592,104 in it.s New
York first run.
ME-22 BOXOFFICE :: September 29. 1975

RlNGOLD
THE RINGOLDS
'Serving the Midwesf'

Jv^o Quads Opened in
Louisville
Area by American Multi Cinema
LOUISVILLE — Kansas City - based
American Multi Cinema last summer
added eight screens in the Louisville area
with the opening of two quads. Raceland 4
and Westland 4 theatres. These two multitheatres,
along with the J-Town 4. which
has been in operation four years, brings to
1 2 the number of AMC auditoriums in the
the circuit's proliferating film entertainment
centers, transferred here from Washington.
D.C.. where he had helmed the
Academy b during its unveiling, to take the
reins of the Raceland 4 theatres for the
July 18 debut. The Westland 4 was opened
by Don Emmert. who recently joiried the
Northeast division, Wfhich includes the
Bluegrass State. Don previously was with
AMC in
California.
Assisting Schnabel at Raceland 4 is Cecil
Speer, who was transferred from the Woodhaven
4 in Philadelphia, and Jerry Mudd.
new manager trainee. Mudd is a University
of Kentucky-Lexington graduate with a
B.A. in journalism. He also is working
part-time on a master's in business administration
at Louisville's Bellermine College.
At Westland 4, Joe Chaudoin and Jesse
Williamson assist Don Emmert. Chaudoin
is a manager trainee, single and has lived in
Louisville all his life. He received a B.S.
degree in business from Western Kentucky
University. Williamson is a part-time assistant
manager who is a retired Ford Motor
Co. executive.
The two theatre complexes were launched
simultaneously via a unique advertising
campaign. AMC national director of advertising
George Kieffer coordinated the
grand-opening promotions by utilizing a
multimedia ad approach. Radio and TV
promotions, plus heavy newspaper advertising
and in-theatre giveaways, proved to be
very successful in introducing Raceland 4
and Westland 4 to Louisville.
A cooperative advertising promotion
with WDRB-TV gave considerable video
exposure to the unveilings. The station
.sponsored "Channel 41 Family Get- Acquainted
Days" for five consecutive days at
both quads. Sixty-second spots, which were
aired approximately twice an hour, promoted
the event.
Adults were admitted for $1 and children
under 12 were admitted free when ac-
"Retirlng first of 1976.
Am knowledgeable of distribution . . .
Interested in contacting producer
with short subjects, travelogue and/
or cartoons."
Write BOXOFTICE, 2519
ssssssssss
companied b\ a parent. The special films
shown as the inaugural offerings were
"Digby— the Biggest Dog in the World,"
"The Cowboys." "Paper Moon" and "Red
Sun" (at both locations).
Three radio promotions substantially
helped the multitheatres create a major impact
in the market. WAKY Radio sponsored
a "WAKY Movie Titles Contest."
Each entry read on the air won four free
tickets to the Raceland 4 or Westland 4
metropolitan area.
AMC's Northeast division, headed by
Earl Voelker. now boasts 11 theatre complexes
totaling 52 screens.
theatres. Those winners were eligible for
Jeff Schnabel. veteran .AMC manager one of eight Ranger 505 portable TVs as
and perennial host for grand openings of part of the grand prizes provided by Grant
City, located in each of the shopping malls.
Motorcycle Promotion
Kawasaki motorcycles also provided a
cycle for a grand prize through arrangement
by WAKY Radio. The contest utilized 60-
second spots, one per hour, over a ten-day
period. The only cost to the theatres was
for the free tickets and lobby signs. Kawasaki
set up a display of the cycle to be given
away in the lobby of each quad. Everyone
involved in the promotion agreed it was
very successful and mutually beneficial.
A popular rock radio station, WQHI-FM
in Louisville, assisted in AMC's promotion
campaign by sponsoring a "Mystery Movie
Star Contest" with a grand prize of a gold
pass good for one year for two people. The
contest ran over 14 days,
receiving frequent
on-the-air promotion. Chuck Legette,
WQHI station manager, was very excited
with the results, as it provided him with an
effective measure of audience response to
contest. Legette said he was anxious to participate
with AMC in other promotional
ventures.
Other Publicity Stunts
The third radio promotion involved
WHAS Radio, a middle-of-the-road station,
which has an on-going promotion known as
"The Super Gotcha Contest." Deejays invite
listeners to answer questions relating to
the station's programing. The caller who
gave the correct answer received a grand
prize of a one-year free pass for two to
the Raceland 4 or Westland 4 theatres.
Other promotional gimmicks included
free balloons and T-shirts awarded at the
theatres. The T-shirts were imprinted with
"For Fun See Us . . . Raceland 4/ Westland
4 Theatres." Caricatures of Groucho Marx
and Marilyn Monroe were part of the design.
Approximately 25,000 people helped
celebrate the grand-opening events at both
theatre complexes during the five-day festivities.
Both theatre complexes opened July 23
with "The Drowning Pool," "The Wild
McCullochs," "Benji" and "Race With the
Devil."
Voelker reported that opening gross figures
were very encouraging for both facilities
and said he felt the multimedia promotions
were extremely successful in launching
the eight screens in Louisville.
a
'Olher Side/ 'Jaws'
At 375 in Cincinnati
CINCINNATI—"The Other Side of the
Mountain." playing Carousel 2 and the Studios
for its 17th week's engagement, and
"Jaws," at four theatres for its 13th stanza,
grossed 375 each. "The Return of the Pink
Panther" drew 350 at the Times Towne
Cinema for the 17th week. "Love and
Death," Carousel 1 and the Studios, posted
300 apiece.
(Average Is 100)
Carousel 1. Studios—Love ond Death (UA)
6th wk 300
Carousel 2—The Olher Side of the Mountain
(Univ), 17th wk 375
Four theatres-Jaws (Univ), 13!h wi . 375
International 70—Ali the Man, Ali the Fighter
(SR) 125
Showcase 1—Noshville (Para), 8th wk 250
Showcase 2—Jonis (Umv). 2nd wk 200
Showcase 3—Part 2 Walking Toll (AIP), 7th wk. 250
Showcase 5—A Boy and His Dog (SR), 4th wk 200
Times Towne Cinema—The Return of the
Pink Panther (UA), 17th wk 350
Tri-County—The Drowning Pool (WB), 9th wk. .200
Two theatres-Brother, Can You Spare a Dime?
(SR), 3rd wk - - 150
Valley, Skywalk—RoUerball (UA), 9th wk 175
"Jaws' Still Leads Pack,
Snatchs 370 in Cleveland
CLEVELAND — "Jaws." at four theatres,
snatched the lead at 370 for a 12th
round. "Monty Python and the Holy Grail"
captured 215 for the fifth week at two
houses. The twin bill of "The Devil's Triangle"
and reissued "Chariot of the Gods"
possessed 190 at five theatres.
Colony—Emmanuelle (Co:,' O'h '.vk 110
Embassy, Shak-.:—The Wilby Conspiracy (UA) .120
Five theatres— The Apple Dumpling Gang
(BV). 5th WK 105
Five theatres— The Devil's Triangle (SR) 190
Four theatres—laws (Univ), 12th wk 370
Seven theatres—The Happy Hooker (SR),
2nd
Six theatres—Love and Death (UA), 3rd wk
Three theatres—Nashville (Faro), 7th wk. .
Village—Rollerball (UA). 8th wk
World East, World West—Monty Python ant
Holy Grail (SR), 5th wk
Robert Solomon Ad Agency
Ncanes Shirley Fiorillo V-P
DETROIT—Ms. Shirley Fiorillo has been
named executive vice-president of Robert
Solomon & Associates Advertising here.
effective immediately, it was announced by
agency president Robert Solomon.
Ms. Fiorillo joined Robert Solomon &
Associates in 1959 after serving as promotion,
publicity and public service writer for
WWJ-AM-FM-TV, Detroit, for two years,
and as TV advertising coordinator for the
S. S. Kresge Co. for three years.
In 1961 Ms. Fiorillo was designated associate
account executive for the newly
acquired Metropolitan Exhibitors of Detroit
account, producing and disseminating
all publicity, public relations, and exploitation
for that account and supervising media
buying for that client.
She was elevated to the post of account
executive in 1964 and, in 1966, was named
account vice-president of Robert Solomon
& Associates, a position she has held until
her current appointment.
Sylvia Wallace's novel "The Fountain"
has been acquired for filming bv Warnci
Bros.
ME-24
September 29, 1975

IF YOU LIKED"YOUNG FRAMKENSTEIN"
YOU'LL LOVE "OLD DRACULA'
Joe Leahy & Allai
31 Sr. James Ai
Boston, Mass. 02116
(617) 542-0677^
DAVID NIVEN is'OLD DRACULA"withTERESA GRAVES
JENNIE LINDEN NICKY HENSON PETER BAYLISS
• •
screenplay by JERLMY LLOYD
• produced by JACK H. WIEMER • directed by CLIVE DOMNER
• An American International Release
A World Film Services Production

BOSTON
•gonny & Eddy's Theatres have two features
showing at circuit houses that
setting new records for long runs. "King
.lie
oi Hearts." which opened in February
\^ll. is now in its 241st week, Mike Sirota
reports. The fihn still attracts sellout
crowds on Friday and Saturday nights, and
sometimes on Monday and Tuesday nights
at reduced rates. "Playing at the Central
Square, Cambridge, it has become a Cambridge
institution like Harvard and MIT."
Mike says. The audience is mostly new
students and repeaters (collegiates on dates
and suburbanites motoring in to see what
kind of movie runs that long). The only
known longer run is a feature playing in
Cairo, Egypt, for 10 years, according to
Sirota.
"Harold and Maude," showing at the
Allston Cinema, is in its 71st week and
third print. It still draws well and sells out
every Saturday night. Star Ruth Gordon
appeared at the theatre on the film's first
anniversary May 29 this year. Screened 35
times a week. "Harold and Maude" draws
heavily from school groups with no sign
of a letup or moveover.
Sack Theatres appears to be in a quandary
this month about what films to play
until the holiday blockbusters arrive. Two
oldtimers have been selected for return
runs: "The Tall Blond Man With One Black
Shoe" at the Pi Alley and "The Way We
Were" at Cinema 57.
Ed Knudson, Redstone Theatres' publicity
director, and assistant Bonnie Mitchell
have been grinding out publicity stunts for
"Jaws." At the Worcester Showcase complex,
they arranged a tie-up with radio
station WORC. Given away were T-shirts
and 25 sets of passes. Another promotion
on WORC involved a "Shark Bowl" in
which names were drawn for a '"Shark
Day" at Hampton Beach, a New Hampshire
resort. The WORC disc jockey was
host to the beach crowd.
In Lawrence. Redstone Theatres arranged
a contest on WLLH about the
Universal
thriller. Questions were asked during radio
spots about the film and callers won prizes
for giving the right answers. The questions
HAS A KISS FOR YOU!
included "What is the name of the island?"
and "Who plays Quint?"
A third promotion in Springfield centered
around WHYN Day at Mountain
Park. Deejays awarded "Jaws" T-shirts,
towels and sound track albums. The radio
announcers wore the T-shirts at the Mountain
Park activities to promote the film
playing at Redstone's Showcase cinemas.
In honor of the New England premiere
of "The Jolson Story," which bowed
Wednesday (24) at the Cinema 57 complex,
Hope Miller set up an "Al Jolson Sound
Alike" contest. Preliminary judging took
place at the Prudential Bicentennial Pavilion
Saturday (20). Men and women were
invited to compete for three minutes each
with a rendition of a Jolson song. Finalists
competed at the theatre on the premiere
night and five winners were awarded $50
each.
The Circle Theatre, Brighton, screened
"Give 'Em Hell, Harry!" Wednesday (24)-
Friday (26). Matinees were $3 reserved:
evenings were $3.50 reserved, with children
admitted for $1.50.
Opening October 8 at the Circle in
Brighton will be "Three Days of the Condor,"
Paramount's intriguing tale of CIA
adventure starring Robert Redford and
Faye Dunaway. Heavy display ads and
media promotion are scheduled for the area
beginning this week. The film also will have
a benefit premiere sponsored by the Women's
Auxiliary of the Beth Israel Hospital
Tuesday. October 7.
Friedberg Reports Sack
Business Up 15% in 1975
BOSTON—While other entertainment
businesses are reporting the lowest revenue
in years, films are grossing "better than
ever," says A. Alan Friedberg, chief operating
officer of Sack Theatres.
"Our business (Sack) is 15 per cent ahead
of last year, with the most increase shown
over the summer months," said Friedberg.
The exhibition executive said there are
no plans to cut admission prices at Sack
situations, which operate in the $2.50-$3-
$3.50 range. Some theatres in Boston suburbs
and smaller cities have cut prices to
$1 admission at all times.
Friedberg said he believes that "in times
of economic recession," the public shies
away from "big-ticket" items such as cars,
color TV sets and swimming pools, and
turns to lower-priced entertainment. "Better
product" from majors and independents
also has txiosted film revenue, he said.
'Musketeers' Returns to NH
MANCHFSTHR. N.H.—The Pine Islaiul
Drive-ln pla>ed a rerun engagement of
20ih Century-Fox's "The Four Musketeers,"
on a double bill with the same distributor's
The last American Hero," charging $4-a-
Public Funding Questioned
For Sexual Film Series
BOSTON—The question of whether
.Massachusetts taxpayers should pay for a
festival of avant garde films containing explicit
sex is perplexing law enforcement officials
here.
The question arose as a result of "Sexual
Metaphors." a three-week series planned by
Center Screen, a Cambridge-based film society
which is partially supported by state
and federal funds. The series at the auditorium
of the Massachusetts College of Art
includes such films as Andy Warhol's "The
Chelsea Girls" and Kenneth Anger's
"Scorpio Rising." While most critics would
rank the entries as "experimental" rather
than pornographic, it is pointed out by officials
that some of the films feature nudity
and graphic sexual activity.
Center Screen, which has headquarters
on the campus of Massachusetts Institute of
Technology, recently received a grant of
$7,000 for fiscal 1976 from the Massachusetts
Council on the Arts and Humanities,
a state agency which funnels government
funds to arts organizations.
In defense of the festival. Center Screen
claimed the films are not pornographic but
"metaphorical."
'Basically, that means the films use sex
to make artistic statements about the human
condition rather than to titillate the
audience." said Barry Levine, Center
Screen's director.
"These are definitely not the kind of
films that are shown in the Combat Zone,"
added Levine, "and none of them contains
more sex than, let's say, a Bertolucci film
that would be shown in a downtown quality
theatre." Levine said the festival continues
Center Screen's policy of showing quality
films which are normally unavailable in
commercial theatres.
"Most of these films are prize winners,"
he said. "The .'^nger films have been shown
at the Museum of Modem Art in New
York and the film 'Nudes' by Curt Mc-
Dowell won an award at the Ann Arbor
Film Festival this year."
In the past Center Screen has run a festival
of animated children's films, a series of
musical documentaries and an Alfred
Hitchcock retrospective.
INCORPORATIONS
— Rhode Island —
Century Concerts, Inc., Providence,
02904: officer. Marvin A. Lerman: 1,000
shares, no par commoif "promoting and
producing musical, sports and theatrical productions
of every kind."
Hollywood Productions, Inc., North Providence
02904; officer, Michael Mario Luzzi;
600 shares, no par common; "for the provision
of entertainment."
Adult Films Bow in Conn.
NEW HAVEN—The Princess Art Cinema
booked Connecticut premiere of two
adult film releases, "Welcome Strangers"
and "Swing Thing." on a double bill, with a
$2.50 admission in effect.
BOXOFFICE September 29. 1975

•••
IT*S
EASY TO STEAL A MILLION
THE HARD PART IS GETTING AWAY!
STELLA SlEVENSiSM WHITMAN
CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOTT Production of a NOEL NOSSECK Film
stanmi STELLA STEVENS and STUART WHITMAN in "LAS VEGAS LADY" • w,th GEORGE OiCENZO • LYNNE MOOOY • LINDA SCRUGGS
ANDREW STEVENS • JOSEPH DELLA SORTE • specim cuesi stars JESSE WHITE • TONY BILL
E.ecuK.e p>oduce>s JOSEPH 2APPALA • GENE SLOTT • *s Produce. JOEL B MICHAELS • wnttm By WALTER DALLENBACH
Di>ecto> 01 PhoioEiaphy STEVEN KATZ • Produced And DKccied By NOEL NOSSECK • ..»lK,yiiXu«, MARILYN J TENSER • A CROWN INTERNATIONAL PICTURES RELEASE
UiL
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COLOR BY DELUXE
CROWN INTERNATIONAL PICTURES S
292 S. LA CIENEGA BLVD., BEVERLY HILLS. CALIFORNIA 90211 TEL (213) 657-6700
NEWTON P. JACOBS (Chairman of the Board) MARK TENSER (President) GEORGE M JOSEPHS (General Sales Ivlanager)

MAINE
j^ulberrj- Square Productions booked Pine
Tree State premiere of "Benji" into
Cinema City & Screen Room. Portland,
the
with "autographed" photos of the canine
star distributed. The complex charged SI
for all patrons for all seats at 1 and 3 p.m.
daily
matinees.
The Paris Cinema, Portland, had an unusual
program, comprised of three UA reruns
starring the Beatles— "Help!," "Let It
Be" and "The Yellow Submarine"—with
newspaper ads asserting "an intimate experience
on film." The show was screened
over a recent weekend at 11:30 p.m., in
cooperation with WJBQ-Radio.
The summer theatre season, despite the
obvious "name" presence of many ranking
Hollywood and Broadway luminaries, could
not be labeled particularly distinctive,
gross-wise. At best, Maine summer theatres
did about as good as 1974—and this despite
VERMONT
^errill Jarvis came up with a unique $4-
per-carload for a "bargain super special"
at his Sunset Drive-In, suburban Burlington.
On the screen were "Freebie and
the Bean" and "Vanishing Point" ... In
his Mt. View underskyer, also suburban
Burlington. Jarvis double billed "The Exorcist"
and "Portnoy's Complaint." with the
former attraction advertised thusly: "If You
Liked 'Jaws,' You're Gonna Have Fits As
You See This One!" For "Portnoy's Complaint,"
he used these catch-lines, "Is This
Best-Seller Obscene? See It With Your Own
Eyes! .Sensitive Or Smut?"
Richard J. Wilson, vice president-merchandising.
SBC Management Corp.. beat
I M GONNA
TAKE THOSE
PUNKS APART!
BIOOD "^
THE
STREETS
vertising, "You'll Feel It As Well As See
It! Winner of Four Academy Awards!"
Area premieres included, in addition to
"Benji." AlP's "Return to Macon County."
UA's "The Return of the Pink Panther."
AIP's "Part 2 Walking Tall." Paramounfs
"Nashville." and Buena Vista's "The Apple
Dumpling Gang."
The State Theatres U, Portland, have
come up with the inevitable— "live" entertainment
to supplement the on-going adult
the promotion drums throughout northern
Vermont for Theatre Television Corp.'s
"Give 'Em Hell, Harry!" booked into the
Burlington Plaza Cinemas II, South Burlington.
Vermont is getting its first seven-day
newspaper October 26. The morning Burlington
Free Press, part of the Gannett
Newspapers, is the largest daily in the state
and will start a Sunday edition in late
October, expanding both news coverage
and circulation to cover the entire Green
Mountain state. Presently, the daily editions
cover primarily the northern half of Vermont.
Theatre ads will be included in the
Sunday entertainment section.
Deauville Holds the First
AU-American Film Festival
DEAUVILLE, FRANCE — Deauville,
smart resort for yachting, horse-racing,
gambling and high life, turned itself into a
cinema town the week of Monday (8) with
the first ail-American film festival held in
France.
According to Andre Halimi and Lionel
Chouchan, the festival's organizers, only 20
per cent of American films ever reach
France because of distribution, financial and
subject-matter problems.
Response to the festival was encouraging
as government brass and eminent French
filmmakers viewed films such as "Nashville,"
"Death Race 2000," "I,ove and
Death," "The Reincarnation of Peter
Proud," 'Beyond the Green Door" and "The
Great Waldo Pepper" among others.
The Deauville officials were delighted
with the results and intend to make an
all-Amcrican film festival an annual event
possibly adding awards and prizes.
Jarvis Planning Twin
In Burlington Mall
BURLINGTON. 'VT.— Burlington-based
Merrill Jarvis. fastest expanding independent
exhibitor in Vermont, has announced
a commitment for a twin cinema in the
undcr-construction Burlington Urban Renewal
Mall.
The developer, Mondev, Ltd., of Montreal,
has reportedly leased space for some
UniversaPs "Jaws" went into a recordshattering
30 per cent of the mall. Opening is about a
fourth month's stay in E. M. year away.
Loew's Fine Arts Twin Cinemas, Portland.
And "Love and Death" started its third
Leasing director James Quinn, who has
up an office in Building Two—Burlington
set
month in the same complex.
Square, said his job with Mondev is
to
bring "80 to 90 per cent out-of-state tenants"
into the mall. Leases being negotiated
are for 15 to 20 years, "long-term
leases." and Quinn emphasized that by the
film policy. One theatre featured an exotic
time the mall opens in August 1976, the
dancer, billed as Ebony Princess, in
office and mall space will be filled.
five performances daily, in addition to two
Quinn lives in Manhasset, L.I., N.Y., and
states rights' releases, "All the Way" and
commutes each week to
"Convention Wives." And.
spend five days in
for good measure,
the auditorium He has
Burlington renting for Mondev.
advertised a "couples'
been a member of the International Coun-
increased operational costs. There were exceptions,
understandably, but. overall, 1975
special" price
cannot be remembered
of
as a strong strawhat
$5 per couple. In the other
cil of Shopping Centers for
theatre, two reruns.
season.
"The Devil
more than 15
in Miss
years.
Jones" and "Deep Throat." were showing
The Mall Cinema, Orono,
The Jarvis
brought back
commitment is
at a "couples' special" tab of $6 and
considered significant
special
Universal's "Earthquake."
by Vermont exhibition in
pridefully ad-
senior
that it
citizens' rates.
reflects a reawakened interest in urban
cinema patterns.
Presently. Jarvis. under his overall banner
of Merrill Theatre Corp.. operates the
State and Flynn. both downtown Buriington;
Showcase II. South Burlington: Century
Plaza II, South Buriington: and the
Essex Twin Cinemas, Essex, plus other interests.
AA's 'Conduct Unbecoming'
Bows Oct. 5 at Baronet
NEW YORK—Allied Artists' absorbing
drama. "Conduct Unbecoming," will begin
a world-premiere engagement at the Baronet
Theatre here Sunday, October 5, it was announced
by Jerry Gruenberg, vice-president,
general sales of Allied Artists. An
all-star cast is headed by Michael York,
Richard Attenborough, Trevor Howard,
Stacy Reach, Christopher Plummer and
Susannah York.
The Emanuel L. Wolf presentation was
filmed in England and Pakistan. Produced
by Michael Deeley and Barry Spikings, it
was directed
by Michael Anderson from a
screenplay by Robert Enders.
Ratings Featured in Paper
BANGOR. ME.—The Bangor Daily
News, largest newspaper in Maine (circulation
is close to 80,000), groups attractions
by Motion Picture Ass'n of America ratings
in the "Entertainment Timetable" on its
daily amusements pages. Films rated "G"
are placed under that heading, with separate
"
headings for "PG." "R and "X." In addition,
the MPAA explanation of ratings is
incorporated into the "Entertainment Timetable."
"Lies My Father Told Me" was produced
by Harry Gulkin and Anthony Bedrich.
BOXOFHCE :; September 29, 1975

THERE'S NOTHING FISHY
ABOUT THESE GROSSES!!
Cast Your Line Now, And Come Up With The
BIGGEST
CATCH OF THE SEASON!
Soulhgale, Mich
Detroit. Mich
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Memorial
DI
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Norwich DI
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Philadelphia.
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Goldman
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BOXOFFICE ;: September 29, 1975 NE-5

—
—
'Farewelh My Lovely Has Bright 500;
Beyond the Door 260 in Boston Fifth
BOSTON—As the first week of school
ended quietly here, film exhibition picked
up a bit. ""Farewell. My Lovely"' captured
a bright 500 at Cinema 57 II in its third
week. "Beyond the Door" was drawing
crowds at the Savoy I in a fifth week and
pulling in 260. Tied at 220 were ""Jaws"
in a 14th week, '"Nashville" in an 11th
week and ""Love and Death" in its 11th
week.
(Average Is 100)
Astor—Dolemite (SR) _ 150
-
6th Beacon Hill—Charlotte 120
(SR), wk
13th Charles—laws (Univ), wk 220
Charles East Pippi Goes on Board (SR)
3rd wk 130
Cheri 1—Noshville (Para), Uth wk 220
Cheri 11—Undercovers Hero (UA), 4th wk 90
Cheri 111—Love and Death (UA), 11th wk 220
Cinema 57 1—SuperVixens (SR), 7th wk 180
Cinema 57 11—Farewell, My Lovely (Emb),
„ 3rd wk 500
190
Circle—Coonsldn (SR), 3rd wk -
130
Gary—Cooley High (AlP), 10th wk
Pi Sicilian 100
Alley— The Sensuous (SR), 2nd wk
Savoy I— Beyond the Door (SR), 5th wk 260
Saxon—Journey Into Fear (SR) 110
West End— 14 and Under (SR); Girls and Love
Games (SR), 4th wk 125
'Love and Death' Pulls 225;
*Torso' 200 in New Haven 1st
NEW HAVEN—""Love and Death"
clocked in with 225 in a fourth round at
Showcase IV. A double bill of "Torso" and
"Cry Rape" at two situations pulled in 200
for a brisk bow. Also grossing 200 were
"Farewell. My Lovely," "SuperVixens" and
"Monty Python and the Holy Grail."
RHODE ISLAND
J^ecent openings registering well above
average included United Artists' "Love
and Death" and Cinema 5's "'Monty Python
and the Holy Grail."
An innovative Idea for an in-town Providence
cinema—the Palace Theatre, 220
Weybosset St.—seems to have paid off
handsomely. The showplace is offering
double bill programs comprised of what it
calls "contemporary repertory cinema,"
with the first six weeks of the experiment
apparently strong. Uniquely, the schedule
for many days ahead appears in the theatre's
daily newspaper ads, with the catchline
"Clip and .Save."
TWIN
IT!!
Call Harry Jones
Drive-in Theatre Construction Since 1946
• Steel Towers
• Painting • Repairs
Free Estimates
College, North Haven—Torao (SR)i Cry Rape
(SR) -
Milford Cinema II, Whitney—Jaws (Univ),
12th wk -
Showcase 1—Farewell, My Lovely (Emb),
3rd
iile the Bullet (Col), 3rd wk 135
Showcase 111—SuperVixens (SR), 4th wk 200
Showcase IV—Love and Death (UA), 4th wk 225
Showcase V—The Return of the Pink Panther
(UA), 13th wk - 75
Summit Six Pack Annie (AIP) 175
York Square—Monty Python and the Holy Grail
(SR), 6th wk .-200
'Love and Death' Scores 250
Third Week in Hartford
H.ARTPORD— "Love and Death" continued
to score big here with 250 in a third
week at Showcase III. "Cleopatra Jones
and the Casino of Gold" tied with "The
Fortune" and "Farewell, My Lovely" at
200. ""Benji" in a fourth week wagged a
happy 185 at three theatres.
Art—When a Woman Calls (SR), The Fortune
Teller (SR), 4th wk _..- 165
Cinema City II—Beyond the Door (SR), 2nd wk 150
Five theatres—Cleopatra Jones and the Casino
oi Gold (WB) 200
Manchester, Piks^Six Pack Annie (AIP) 175
Showcase 1—The Fortune (Col), 2nd wk 200
Showcase 11—Jacqueline Susann's Once Is Not
Enough (Para), 4th wk 125
Showcase 111—Love and Death (UA), 3:i wk 250
Showcase IV—The Return of the Pink Panther
(UA), 13th wk ,80
Six theatres—While Line Fever (Col), 3rd wli 165
Three theatres—Beyond the Door (SR), 3r-J wk 145
Three theatres— Benji (Mulberry Square)
4th wk 185
Interface: Providence, the three-year effort
to bolster revitalization of the downtown
area, has been forced to cut its staff
in half and may even shut down completely
within six months. It was unable to raise
$20,000 necessary from business donors.
The current project involves preparation of
plans to renovate Union Station into a business-shopping-cultural
center. Meanwhile,
on a state level, Lt. Gov. J. Joseph Garrahy
says he is not completely satisfied with
a draft version of Rhode Island's '"Project
Recovery" study and wants more specific
suggestions on ways to markedly raise
Rhode Island from economic doldrums.
The draft report remarked that problems
are "serious and long-term" and called
business confidence and construction of an
environmentally safe nuclear power plant
crucial.
Two Rhode Island adult film situations,
the Palace Cinema, West Warwick, and
Stadium Theatre, Woonsocket, have expanded
entertainment policies with an exotic
dancer appearing seven days a week in
each theatre, in addition to regular doublefeature
screen programs. Both theatres are
charging $6 for couples at all times, with
half-price admission in effect for senior
Land' Has NH Premiere
PLAISroW, N.H. — AIP booked New
Hampshire premiere oi ""The Land That
"
I irnc I orgol into the State-Line Theatre.
Harvard Church Draws
Crowds to Rare Films
BOSTON—A Cambridge church, located
near Harvard University, is outdrawing
commercial film houses with bookings of
rare
films.
The pastor of the Harvard-Epworth
Church, the Rev. Ed Mark, is an admitted
film buff who has been hooked on films
since he watched "Snow White and the
Seven Dwarfs" as a child in Clarksville,
Iowa.
The Rev. Mark has combined his ministry
with his interest in films to provide
screenings of experimental movies not
shown elsewhere. The screenings have
grown in popularity and now he shows
films at the church regularly, Thursday and
Sunday nights, with heavy emphasis on directors,
area premieres, political films and
short
subjects.
The pastor's new season began Sunday
(14) with Ernst Lubitsch's "The Merry
Widow" and will continue throughout the
winter and spring. He plans to show films
by Preston Sturges, Fritz Lang, Douglas
Sirk, Alfred Hitchcock. Fassbinder, Rossellini,
Bresson and John Ford.
A special offering this year will be films
by French filmmaker Jean Renoir (who
was honored with an Academy Award last
spring). The Rev. Mark also teaches a
Harvard course on Renoir this semester,
as well as lecturing on fihns with religious
themes.
One of his unusual combinations was the
pairing of a John Ford western starring
John Wayne with a native American short.
".'\udiences just don't seem to cotton to
American directors with the same enthusiasm
as the foreign masters," he said. "It
was a prejudice I myself had to overcome.
For a while when I was younger, I thought
American films weren't good and finally I
realized how wrong that was. There was a
period when I missed many American films
and that's why it is so exciting for me to go
back now and see westerns and the great
John Ford films. Eventually I want to show
most of the films by the great directors
that aren't shown or seen, and then there
are always new directors to be seen, too."
As commercial exhibitors also know, it's
very hard to cover the gate at the church,
according to the Rev. Mark. Although he
does not charge admission as such, every
fall he asks patrons to contribute to the
series. His insistence on showing the unknown
in cinematic circles is never profitable,
he added, and a series of American
films such as the John Ford ones can leave
finances "a bit shaky sometimes."
•Retiring first of 1976.
Am knowledgeable of distribution
Interested in contacting producer
with short subjects, travelogue and/
or cartoons."
Write BOXOFHCE, 2519
September 29, 1975

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BOXOFHCE :: Septcmher 29. 1975

HARTFORD
J^urray H. Cohen, long a familiar figure
to downtown exhibition, has joined
Columbia Artists Management, New York,
in a management capacity, initially going
on the road as company-stage manager for
"Scotland on Parade," an entertainment
troupe from Glasgow. The show has not
been scheduled yet for Hartford. Cohen
was controller and boxoffice supervisor at
the Bushnell Memorial for 27 years, and,
more recently, served as boxoffice supervisor
at the Hartford Civic Center.
Tony Reynaud is now running a daily
composite ad in the Norwich Bulletin for
his State, Jewett City, and Midtown, Norwich;
the caption reads "The Movies."
The Cameo, Niantic, took heed of the
protracted strike involving the huge Electric
Boat plant in Groton (largest employer
in southeastern Connecticut). The cinema
offered half-price admission to Electric
Boat personnel, ads asserting, "Electric
Boat Personnel—Show Your Badge—^Pay
Half Price!"
Films Today Reflect Sex,
Not Life: Ginger Rogers
HARTFORD—Ginger Rogers, who insists
she will not take on a film role until
something containing consistent quality
comes along, scored today's moviemakers'
emphasis on sex, during the course of a
press interview.
She was at Bushnell Memorial Auditorium
as part of a national tour with the stage
comedy "Forty Carats."
"Too many people in the film business
who should know better," she said, "think
that by the very success of what they're
doing they've just about invented sex. Sex
was around a long, long time ago, and to
show a lady stripped to the waist or hanging
with her derriere in full view isn't really
entertainment."
Ms. Rogers, who has not worked on the
screen in a decade, said she has turned
down top-money contract after top-money
contract out of a personal dislike for the
proffered scripts.
"When are these people—as successful as
they may well be— going to start taking lessons
from what the film business was in its
beginnings?" she asked. "David Wark Griffith
was a giant and he never used sex as a
theme.
"I worked only once for David O. Selznick—
in 'I'll Be Seeing You,' with Joseph
Cotten-—many, many years ago, and I can
still vividly remember this gifted producer
H
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
*^°" * miss,^the famousfi
iii^Sii
l^^l Don Ho Show.
Cinerama's Reef Towers Hotel.
Anthony Russo got a city building permit
for a $5-million jai alai fronton in Hartford's
North Meadows section. The site is at
89 Weston St.
General Cinema Corp. has dropped
weekday matinees at the Cinemas II. Newington.
Afternoon shows are being scheduled
on Saturdays and Sundays only. A
"Bargain Matinee" plan is in effect on
weekends, with a $1.25 charge both days
to 2 p.m.
Two University of Connecticut economists
hired by the Connecticut Conference
of Mayors say that state residents would
accept a tax on income if three conditions
were met. William McEaschern and Gerald
Sazama said the conditions are 1) that loopholes
be closed; 2) the tax be progressive
(the higher the income, the more to be
paid); and 3) that property and sales taxes
be reduced as an income tax takes effect.
The conference is already on record in favor
of a personal income tax for Connecticut.
insisting on taste and quality. He is remembered
particularly for 'Gone With the
Wind,' but, equally important, as a filmmaker,
a giant, of enormous taste.
"Where are the filmmakers willing to
come up with an 'African Queen' and other
attractions geared to adventure? I think the
audience will provide the final determining
factor in the long run. They will get tired
of sex, sex and more sex, and start asking
for pictures based on the wonderfully entertaining
literary classics.
"There's an enormous amount of talent
available, always has been. But to give the
world more than the dirtied, polluted stories
that seem endless, today they need the kind
of filmmaker that Griffith was, that Selznick
was. They were great men because they
had the instinct, the capacity to illuminate."
Ms. Rogers asserted that shocking language
and scenes merely for shock effect
cannot be said to be real screen art.
She urged filmmakers who would like to,
in effect, uplift their sights "to tour any of
the world's great museums, study the canvasses
of a Rembrandt, a Rodan. These
artists knew life and they reflected their
understanding in their work. Motion pictures
can do this by greater reliance on the
accepted literary classics of the world. Instead,
they seem to go in for fictionalized
sex to a horrible degree. That's not really
reflecting life.
"There has to be dignity in screen art
not nakedness and filth," Ms. Rogers continued.
"I turn away from situations of
grossness. I remember films like 'Kitty
Foyle' and 'Primrose Path' (both 1940),
and I remember that what they had to say
was something that the audience could recall
long after the movie was over.
"If movies could get back to moving,
moving themes, not terror, they would be
doing the world as it stands today a lot of
good," she said.
—
'Gunfighter' Star Explains
Weather Delayed Lensing
HARTFORD—Continuing poor weather
conditions stretched Carmel. Calif., filming
schedules out for months, star Barbara
Carrera of Billy Jack Productions' "The
Master Gunfighter" told press interviewers.
Ms. Carrera. on a 16-city, cross-country
promotion tour ahead of the Tom Laughlin
starrer,
remarked:
"I signed a six-week contract to appear
in the film, but before we got throughwaiting
for weather, which I'm told is the
most formidable opponent of a film troupe
anywhere in the world—we had been at
Carmel on the California coast for something
like four-and-a-half months."
Asked how she took the pace of interrupted
shooting schedules. Ms. Carrera
commented: "For one thing, I learned not
too many minutes after starting with Tom
that he's an enormously kind, yet demanding
filmmaker, and while he was, of course,
irked continually by failure of the sun to
shine when he wanted it to shine for a
particular scene, he never took out his irritability
on the cast.
"Once we thought we'd be wrapped up
by Thanksgiving (filming started in October,
1974), then we talked, maybe. Christmas.
We made it between Valentine's Day
and Washington's Birthday.
"I found myself both a performer and an
observer. A performer in doing my role
(she appears as leading man Laughlin's wife
in the story of early California), and. quite
uniquely, an observer of a particular kind
—a 'first-time' participant in a major motion
picture. Because of the weather, I had
long, long stretches of nothing to do before
the cameras, and so I watched, and I listened.
I found the entire process tremendously
exciting."
Conn. Republicans to Seek
Repeal of Tax on Business
HARTFORD—Connecticut Republican
leaders are expecting a proposed measure to
repeal the controversial state sales tax on
business services and leasing for the February
start of the 1976 state legislative session.
State Senate Minority Leader Lewis B.
Rome of Bloom field and State House Minority
Leader Gerald F. Stevens of Milford
said that a repeal bill was being prepared
for them by the legislative commissioner's
office.
Expansion of the seven per cent sales
levy to a variety of business services and to
leased and rented goods was implemented
in the recently-concluded. Democratic-controlled
legislative session.
Film at Aquarium
MYSTIC. CONN.—The Mystic Marine
Life Aquarium is offering reduced admission
and a film or slide presentation for its
'Senior Citizen Days," through April 29,
1976. Under the plan, golden agers arc admitted
Tuesdays, Wednesdays and Thursdays
for a reduced price. Regular admission
at the shoreline facility is $.^.
BOXOFFICE :: .September 29. 197.'^

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BOXOFFICE :: September 29, 1975 NE-9

—
—
Tony Raynaud Is Expanding Operation
Of Independent Houses in Connecticut
By ALLEN M. WIDEM
TORRINGTON, CONN.—In the independent
exhibition ranks for only a year,
former United Artists Theatres district manager
Tony Reynaud is expanding at a pace
that is amazing the industry.
He left UA, for which he had served as
district manager in Connecticut. Westchester
County and New York, to take over the
Dave Jacobson-owned Warner and Parkade
Cinemas, Torrington. He began expanding
almost immediately, with lease of the Strand,
Winsted, from local interests, and, more
recently, has gone elsewhere in Connecticut.
Among other developments, he has leased
the William Brown-owned Centre Mall Cinemas
H. Bristol: Berkman Bros.-owned Midtown,
Norwich; and. even more recently,
the Perakos State. Jewett City; and, on a
management agreement with Sal Galtieri,
is operating the Village Cinemas U, Mystic.
He recently negotiated the lease of Cinerama,
a theatre in metropolitan Hartford.
Reynaud, who came up through the ranks
in exhibition (he started as an usher 35-
years-plus ago at the Brandt Theatres, New
York), believes that independent exhibition,
properly managed and promoted, has its
best years ahead.
Reynaud, once based at the UA Theatres
East in, Manchester Shopping Parkade,
is prideful of the specifics involved in
daily advertising logos for his nine situations;
a prime ingredient is listing of loca-
(exit numbers off prime highway access
tion
are included) and telephone numbers. He
was with UA Theatres at the time Westfarms
Movies III (in the $100-million dollar
Westfarms Mall, West Hartford/ Farmington
town line) was under development
about a year ago. TTie response accorded
handsomely opulent complexes—as well as
single-standing, long-established cinemas
is something to be monitored on a regular
2 Shark Teeth Sellers
Hype 'Jaws' in Tullahoma
TULLAHOMA, TENN.—Two young
entrepreneurs found a way to cash in here
on the "shark fever" created by the film
"Jaws."
Jack Matheny, 13, and brother James, 8,
sold shark teeth in front of the Marshall
Theatre, where the movie was playing.
They had spent the summer collecting the
teeth from the James River in Virginia and
MERCHANT CHRISTMAS TRAILERS
last Sorviic— Mich yiiiilily
( olor— lint Hhiik aiul White
PARROT FILMS. INC.
basis, in Reynaud's view.
"If you 'grew up' in exhibition as I did,"
he explained, "you get to realize—and always
remember—that handling patrons with
courtesy, constant courtesy, is one of the
most successful ingredients of year "round
operation, with the customer the difference
between bad business and booming business.
Treat somebody like a guest and you've
got yourself a soundly realistic, soundly
profitable operation."
Reynaud cites "the excellent track record "
of such major releases as Universal's
"Jaws." UA's "Rollerball" and Buena Vista's
"The Apple Dumpling Gang"—to list just
three attractions—as key indication of what
modern-day exhibition can do, boxofficewise.
"We have to sell this industry, continue
to sell it every day of the year," Reynaud
insists.
"You can't toss an ad into the newspapers
and simply expect the people from miles
around to flock in. You've got to make your
theatre—or theatres—sparkle with cleanliness
and comfort, and, what's more, make
sure that every potential element of patronage
is tapped.
"And if this, in itself, means using ads
in newspapers a bit distant from your primary
market, why, it's all to the good, too.
"The main thrust is to remind as many
people as possible, regularly, resolutely,
that some of the finest entertainment in the
country is now showing in some of the fines!
facilities in the country."
Reynaud takes pride in distribution's advertising
approach and goes out of his way
to include distributor identification in newspaper
ads, ranging from many inches in
several inches, space-wise.
"Distribution," he added, "spends a lot
of money promotion wise. We as exhibitors
can do something by way of appreciation
by including their identity in newspaper ads.
It makes for greater impact, all the wa\
down the line, to my way of thinking!"
a photograph in the Tullahoma News indicated
a large collection of teeth available
for 15 cents each.
"This bally sure created lots of interest
and patrons," reports theatre manager J.C.
Hunt. "We played 'Jaws' four weeks, two
weeks longer than any other picture we
have played in this small town."
The children are sons of Dr. and Mrs.
Ellis
Matheny, Tullahoma.
'Benji' Grosses High
HARTPORD — "Bcnji. " M u I b e r r y
.Square Productions' G-ratcd relea.se. has
registered one of the strongest holdover
records accorded an independent attraction
in many years in Connecticut. The film,
introduced to the trade via Boxoffice fullcolor
cover advertising, chalked up recordshallcring
trade in both circuit and indcpciuk'iit
cinemas across the stale.
Meadows Drive-In to Close;
Once World's Largest Airer
HARTFORD—The Meadows Drive-In.
once the largest single-screen outdoor theatre
in the world with a 2.070-car capacity,
will be shuttered permanently by early
spring.
Cinex Corp.. which now operates the
theatre, was reported negotiating with the
Hartford Redevelopment Agency for a
lease extending through next March, according
to general manager Michael Lupo.
Lupo and associates. James Pelton. Cinex
president, and John Lupo jr.. Lupo's father
and vice-president, took over the underskyer
last April after General Cinema Corp.
dropped its lease with Russo Bros, of Hartford,
former owners.
In the interim, the Redevelopment Agency
took over the 26-acre tract, reducing
theatre car capacity to 750. and signing a
short-term lease with Cinex Corp.
The Redevelopment Agency has indicated
that it will put the land to other commercial
use by early spring, eliminating the
theatre itself.
Meanwhile, the Lupos and Pelton are
actively seeking other theatre properties
either four-wall or drive-in—within central
Connecticut.
The Meadows was built by the Bronstein
interests, later taken over by the Smith
Management Corp.. which was absorbed
into General Cinema Corp.
NEW HAVEN
Iledstone Theatres gave the booking last
week of Theatre Television Corp.'s
"Give 'Em Hell. Harry!" one of the largest
preopening ad campaigns ever at the Showcase
Cinemas V.
If new theatres are to be built within
metropolitan New Haven, developers probably
will have to seek sites outside of the
city proper. David V. Frione. real estate
developer, announcing plans for a $23-
million "mini" city, comprised of 800 housing
units plus commercial components on
a 25-acre tract in the city, remarked that
this constitutes "virtually the last remaining
tract within New Haven city limits suitable
for large commercial-housing development."
Dr. Milton Unger, president of the Greater
Bridgeport Medical Ass'n, has voiced
agreement with a Park City agency that
voted not to enforce an ordinance, in effect
since 1958. calling for public food handlers
to undergo annual physical examinations,
including X-rays. The time and money put
into such examinations, he notes, "do not
justify the results. Twenty to 30 years ago.
the tuberculosis rate was very high, but now
it is one of the lowest cau.ses of death." The
Bridgeport Board of Humane Affairs voted
not to enforce the ordinance, which leaves
examinations to the health director's discretion.
For his part. Health Director Dr.
Meyer Hermann says that daily, on-the-spot
iiispeclioiis for personal clc.inliiiess arc more
impcirl.inl Ih.in .iniui.il plnsic.ils.
-Scr

October Opening Set
For Twin in Rumford
RUMFORD. ME— NLKiri 1 Si>iik-.
former Rumford resident, has signed .1 lease
to open a twin theatre in the Abbott I'arm
Plaza Shopping Center here.
Stone, owner of local radio stalion
VVRUM, said work is nearing completion
on the conversion of a 6.000-sq. ft. area in
the Rtc. 2 shopping center to a twin thea-
with 400 seats.
tre
The Rumford Cinema I and 2. Stone
said, will have sound-proofing, air conditioning,
new lobby, ticket and concessions
areas, rest rooms and modern sound and
projection equipment. An October opening
is planned.
Theatre Designers of America, under the
direction of Louis Chiaranionte. is in
charge of construction. Seat installation i'<
being handled by Universal Seating Co.
Stone said he first became interested in
a film theatre for the town during the gas
shortage in 1973-74. It was apparent that
fewer area residents were traveling the 90-
mile roundtrip drive to the theatre in Lewiston.
Me. At that point. Stone decided to
build a theatre after securing financial support
from area banks.
.'Kn area resident will be employed as
Rumford Cinema manager, he added, and
theatre employees will be hired locally. Arrangements
are under negotiation for a
Boston booking agency to provide films for
the new cinema.
Stone and his wife Frances moved to
Rumford in 1948 when he and Rumford
Falls Times publisher Albert Rowbotham
purchased the Rumford Publishing Co.
Two sons. Charles and David, now of
Portland, were raised here.
In
1953, Stone and Rowbotham received
a license to build and operate radio station
WRUM. In 1956 Rowbotham took over
the publishing operation while Stone handled
the radio property. The Stones moved
to Portland in 1957 to operate radio station
WLOB and to organize the Lobster Radio
Network there.
Counterfeit Bills Growing
BURLINGTON. VT.— Burlington
police
have alerted area businessmen, including
theatre owners, to a marked escalation of
counterfeit money. A spokesman said last
week that the situation had jumped by some
800 per cent in the year ended in June. The
spokesman added that most of the bills discovered
are in 10 and 20-dollar denominations
and "are of poor quality."
Playdates for 'Tall' Sequel
MANCHESTER—New Hampshire premiere
of "Part 2 Walking Tall" in four
situations was preceded by large-scale, statewide
advertising. The film opened at the
Nashua Mall, Nashua; Cinema. Plymouth:
Plaistow Drive-In. Plaistow: and Rte. 16
Drive-In. Somersworth.
"Shampoo" first run.s
grossed $2,177,345.
Canada
BOXOFFICE :: September 29, 1975
have
TONE RESORT—Theatre Owners of New England will meet again next
year for the annual convention at Wennvorth-by-the-Sca. a resort faiilit> in
Portsmouth. N.H. The coastal vacation spot draws crowds of admiring exhibitors
each .\ugust to its nnriad activities.
NEWHAMPSHIRE
T^ultiple openings included Bryanston Pictures"
"The Devil's Rain." at the Skyway
Drive-In. Hookset. and Keene Drive-
In. Keene; and Scotia IntTs "The Night
They Robbed Big Bertha's." at Studio Cinema.
Nashua; Nashua Drive-In, Nashua,
and Bedford Grove Drive-In. Manchester.
The Concord Monitor, one of New
Hampshire's major newspapers, has boosted
its single-copy price from 15 to 20 cents.
The Movie Center, suburban Manchester,
can be cited anew for innovative pricestructuring.
The theatres have sought to
build and sustain
family attendance through
varied and diverse price-scheduling, and. in
the latest move, extended the 99 cents admission
from early to late afternoon (5:30
p.m.) in conjunction with showings of
Buena Vista's "One of Our Dinosaurs Is
Missing." For good measure, the other auditorium
offered $1 off adult ticket price for
showings of Columbia's "Tommy."
Brisk trade was reported for statewide
premieres of AIP's "Part 2 Walking Tall"
.md "Return to Macon County." Both films
opened to sizable advertising campaigns.
Overall, late summer trade has been especially
strong across the Granite State—a situation
directly attributable to the boxoffice
impact generated by Universal's "Jaws."
The latter, in situation after situation (all
extended holdovers), has broken longstanding
New Hampshire exhibition records,
leading many veteran theatre owners
managers to predict strong fall trade.
"There's a new 'want to see' altitude on the
part of a lot of people nowadays." one
longtime manager told Boxoffice. "It has a
lot to do with 'Jaws.' of course, but. equally
important, with the emphasis on the part of
scores of theatre managements to be especially
warm and gracious to obvious new
patrons in their lobby. It all makes for a
fine promise for fall. Maybe because of
"Jaws' with its tremendous audience turnout,
scores of theatre managements realized
anew — surprise! surprise! — that people
treated cordially and courteously will come
back!"
Abo registering strongly in closing weeks
of the summer have been Paramount's
"Nashville." Mulberry Square Productions'
"Benji." Columbia's ""White Line Fever'"
and "The Fortune." among other releases.
HOW ABOUT
A GOOD TIME?
FEMALES
FOR HIRE

SPRINGFIELD
'I'heaire Television Corp.'s "Give Em Hell,
Harry!" was booked into the Mountains
Farms Four. Hadley. and Redstone
Showcase Cinemas VI. West Springfield.
The Hadley schedule was Wednesday-Tuesday
(24-30) and West Springfield was
Wednesday-Friday (24-26).
Regular-run premieres included AIP's
"Cornbread. Earl and Me," New World
Productions' "Journey into Fear." Scotia
IntTs "The Night They Robbed Big Bertha's."
and Paramount's "Bug."
Royal Cinemas' Parkway Drive-In. North
Wilbraham, in a subsequent-run booking of
"Rollerball." triple billed the attraction with
"The Taking of Pelham One Two Three"
and "Death Race 2000." The underskyer,
which is on a dollar admission policy, upped
the tab to $ 1 .50 for the weekend showings.
John P. Lowe, western New England division
manager, Redstone Theatres, incorporated
a local critic's comments (Sam Hoffman,
Springfield Daily News) into newspaper
ads for Mulberry Square Productions"
"Benji." Normally, area cinemas quote national
critics in their ads. John worked with
resident managing director Bob Kozak on
promotion for the G-rated film.
EVERY
Cinemas II, Agawam and Springield, distributed
free lollipops—courtesy of an enterprising
merchant—at showings of GG Communications'
"Pippi Goes on Board."
The Metro Drive-In, Palmer, was among
area underskyers to drop early week showings
after Labor Day. The theatre is now
operating weekends only.
Pittsfield property owners— including theatre
operators— got some welcome news.
Mayor Evan S. Dobelle announced that
Pittsfield's tax rate would be $67.20 this
year, a drop of 80 cents from last year's
rate. The reduction, first since 1961. was
made possible, he said, because of a record
$3.44-milliun in free cash, of which $1.9-
million was used to reduce the rate. This,
coupled with appropriation of $630,000 in
revenue-sharing funds earlier this year, represents
about $8 on the rate, according to
City Solicitor Anthony W. Sottile.
'Bargain' Matinees Set
SPRINGFIELD. MASS.—In a concerted
pitch for family trade, two area firstruns
are charging $1.25 to 2 p.m., Wednesdays,
Saturdays and Sundays. The plan is
called "Bargain Matinee" at the E.M.
Loew's Palace Cinema. West Springfield.
Also offering the same charge is the Eastfield
Mall Cinema, Springfield, operated by
General Cinema Corp.
WEEK
Opportunity
in
Knocks
Four Enter Guilty Pleas
On 'Deep Sleep' Charges
NEW YORK—Four persons indicted for
"se.xual crimes" in connection with the production
of the X film "Deep Sleep" in
Paterson,
N.J. four years ago have been dismissed
in exchange for guilty pleas to "disorderly
persons" offenses. The defendants were
Alfred Sole, 32, who directed "Deep Sleep";
Andrew Muskat, 32, producer; Kathryn V.
Pope, 26. and Joseph Rose. 33, stars.
Said Superior Court Judge Charles S.
Joelson: "We have better things to do than
clutter up the courts with matters involving
conspiracy to
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
fornicate."
Actress Mary Koop Dies
HARTFORD— Mrs. Mary Jane Sloan
Koop, 57, retired actress, died Thursday
(4) at Hartford Hospital. In recent years,
she had been supervisory consultant in
speech, hearing and language-handicapped
children's section. Connecticut State Department
of Health, Hartford. She first
appeared on Broadway in 1943.
RI Multiple for 'Part 2, Tall'
PROVIDENCE — Statewide
advertising
preceded day-and-date Rhode Island premiere
of "Part 2, Walking Tall" in four hardtops
and three underskyers. The participants
included the Garden City, Cranston; Kent,
East Greenwich; Lincoln Mall, Lincoln;
Lonsdale. Lonsdale; and the Quonset, North
Kingston: Ponta, North Tiverton, and Shipyard,
Providence.
• FEATURE REVIEWS for Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss
any issue.
BOXOFFICE :: SopioniKT 29, 1975

CONTACT
YOUR
AMERICAN
INTERNATIONAL
REGIONAL
BRANCH
Ron BHr9«w
224 Davenport R<
Toronto 5, Onforla,
(416) 924-972I
CLAUM CHCNf
5(00 Monklond Av*.
MONTRtAL
PHIL SCHWARTZ
4)S Borro Stroot
WINNIPEG
OARYL MAMU
Royal Hotol
Germain* & King it
ST JOHN, NJ.
LARRY STRICK
2112 W«t 12
VANCOUVER. . C
DAVID NIVEN is'OLD DRACULA'Vith TERESA GRAVES
JENNIE LINDEN NICKY HENSON • • PETER BAYLISS
screenplay by JEREMY LLOYD
• produced by JACK H. WIENER • directed by CLIVE DOMMER
A World Film Services Production • An American International Release

;..
—
Monty Python and the Holy Grail/
Hennessy Tops in Winnipeg Debuts
WINNIPEG — •Monty Python and the
Holy Grail" and Hennessy" opened with
••excellent" marks here. Also scoring high
were "Jaws" in a 12th week at the Capitol.
"White Line Fever" at Garrick I, "The
Apple Dumpling Gang" at the Metropolitan.
•The Return of the Pink Panther" at
NorthStar I and •The Other Side of the
Mountain" at the Odeon.
(Univ), 12th Capilol-Iaws wk ..Excellent
.^
Coiony—Monty Python and the Holy Grojl
/j^p5)
Excellent
Downtown—Sex and the Other Woman (SR);
The Love Lords (SR) Good
Garden City—Rollerball (WBI •?'h .vk Good
Garrick I-White Unc Fever (Col),
3rd wk Excellent
Garrick I'l—Hennessy Excellent
(Astral)
Metropolitan—The Apple Dumpling Gang
^...Excellent
(BV), 2nd wk
NorthStcr 1—The
^;
Pink Return of the Panther
.Excellent
the Li< (UA),
Good
Odeon—The Other Side oi the Mountain
(Univ), 2nd wk Excellent
Park—Winterhawk (SP), 4lh v. k Good
Prlo Park-Love and Death (UA),
5th wk Very Good
Park Royal— Farewell, My Lovely (pyFr'),
2nd wk Good
Stanley—Rollerball (UA), 9th wk Excellent
Varsity—The H-lv Mountain (PR), 2nd wk Good
Vogue—Jaws (Univ), lllh wk Excellent
'Devil's Rain,' 'Farewell' Rate
"Verv Good' in Toronto Runs
TORONTO — "The Devil's Rain" and
"Farewell, My Lovely" continued with
"very good" reports at Imperial Six here.
Also grossing high were "'The Return of
the Pink Panther" in a 15th week, "Love
HAS A KISS FOR YOU!
and Death" in an 11th week and •'Monty
Python and the Holy Grail" in its 15th
week. "Tidal Wave" completed a third week
at the Yongj with a 'very good" score.
Coronet—Adventures ol Young Cecily (PR);
Secrets oi Sweet Sexteen (PR), 2nd wk Good
Eghnlon—The Wind and the Lion (UA),
10th wk Good
Hollywood North—Hennessy (.\stral), 6th wk. Good
Hollywood South—The Return oi the Pink Panther
(UA). 15th wk
Good
Imperial 1—Cleopatra Jones and the C
Gold (WB), 3:d ..
..Good
" " -The Devils Rain lA.. i.
wk.
ipen 3-Iacquelii Once Is Not
Seven theatres—Jaws (Univ), 15
Towne—Nashville (Para), 10th
University—Rollerball (UA), lOtl
Uptown 1—Love and Death {Vf
Uptown 2—Benji (Sag),
Uptown 3—Monty Pythoi
((AFD), 15th wk
Yonge—Tidal Wave (IF!
Good
Good
..Good
Good
..Good
Veteran Ed Lamoureux Has
Retired After 47 Years
DETROIT—Veteran showman Ed Lamoureux,
who has been a part of exhibi-
'Dragon Flies' Has 'Excellent'
Opening in Vancouver House
VANCOUVER — The Dragon Flies"
opened with an 'excellent" gross at the
tion in neighbor city Windsor, Ont., Canada,
Odeon here during Labor Day. Theatre
for 47 years, retired August 31. Famous
attendance was generally very good and
Players' city manager handed over the keys
of the Capitol to Ernie Taylor, who moved
several films turned in excellent" marks,
including "White Line Fever." Hennessy"
over from the Vanity.
and long-running Jaws."
Windsor Star columnist John Laycock
and the Holy Grail
(AFD), 12'h wk ..Good interviewed
Bay—Monty Python
Lamoureux and came up with
Coronet—White Line Fever (Col), 2nd wk. Excellent
Return oi the Pink Panther an article which follows in part:
Denman Place—The
Good first time in nearly 50 years, Lamoureux
"For the
(UA), 14th wk
Downtown—Nashville (Para), 3rd wk
Dunbar—Le Sex Shoppe (PR), 2nd wk
Excellent
Good won't have to worry about the popcorn
Lougheed Mall—Love and Dealh
5;h wk
machine breaking down on Saturday night
(UA),
Good
Odeon—The Dragon Flies (BVFD) Excellent or a reel of film going astray in shipping.
He also won't have to worry about changes
Ort;heum—The Apple Dumpling Gang (BV),
3rd wk Excellent
Perk—Hennessy Excellent
in the theatre business that have left him
(A-lral), 3:d v.-k
restless.
"Movies hadn't started to talk when a
Tech High School student found a job as
an usher at the Tivoli Theatre on Wyandotte
Street East. He was hired by a young
assistant manager, Joe Lefave, who now
runs the
Cleary Auditorium.
"After high school he had a choice— ice
hockey or the silver screen. As one of the
four Red Devils' from high school hockey
posted to Junior A in Brantford he found
himself spending as much time hanging
aroimd a movie house as the rink and soon
was back in Windsor and back in movies.
"By the end of the 1930s, he had his
first managerial post. He spent 16 years at
ihc old Empire (demolished for the main
post office parking lot), a decade at the
Palace and then moved to the Capitol.
"Those were the razzle-dazzle days of
show business. Lamoureux imported a game
resembling bingo from Detroit and packed
the Empire twice a week. He emcecd stageshows
and talent contests, hiring Detroit
professionals so the 'talent' would be rcspcclablc.
Danny Thomas appeared three
limes. But local performers sometimes won.
Dorothy Collins got her start on the Empire
stage.
"Shows changed two or three times a
week and holdovers were rare. Lamoureux
disagrees with the conventional wisdom
that TV almost killed the movies. It's helped
attract viewers, he believes.
"But the spartan modern theatres are a
far cry from the movie palace days. 'We
were high class at the Capitol, with a footman,
a doorman outside and doormen in
the lobby, a chief usher,' he reminisces.
"And in one bit of showmanship the
public never saw, he once talked three gunmen
out of his office without the night':^
receipts that he and several other theatre
managers had bulging in their pockets.
"Movies and theatres have changed and
so has the manager's job. The showmanship
of the old days, when Lamoureux booked
his own films to suit the tastes of his audiences,
is gone. So is the commission incentive.
Now managers are salaried employees
taking care of the books, while the
deals are made in Toronto and New York.
"He regrets it. 'In my book, there's been
more change for managers in the last two
years than in all the time before,' he says
undoubtedly one reason why, at 63, he's
taking early retirement. He also will miss
the headaches of the planned conversion
of the Capitol into a three-screen house.
"A favorite movie after 47 years? 'I don't
know why but it's a little film titled "Lili,"
from 1953. I've played so many big movies.
1 loved "The Sound of Music" but I
brought "Lili" back several times.' "
'Lies' Kicks Off Canadian
Salute to Bicentennial
WASHINGTON, D.C.—The American
Film Institute has selected Columbia Pictures"
"Lies My Father Told Me" to open
the Canadian Film Industry's weeklong
tribute to the American Bicentennial Celebration.
"Lies My Father Told Me," directed by
Jan Kadar from an original story by Ted
Allan, will be shown at the American Film
Institute Theatre in the John F. Kennedy
Center for the Performing Arts Monday
evening, October 13. Director Kadar, the
film's star Yossi Yadin and associate producer
Bill Cohan will be on hand for the
first American public showing of "Lies."
The story takes place in Montreal in 1919
and deals with the warm and touching relationship
between a young boy and his
grandfather. "Lies My Father Told Me"
stars the celebrated Israeli actor Yossi Yadin
as the grandfather, Len Birman, Marilyn
Lightstonc and, in his acting debut, young
Jeffrey Lynas as the boy. The motion picture
was produced by Harry Gulkin and
Anthony Bedrich.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
Wf*
When you conic to Waikiki
don't miss the famous
^\W!f^
Don Ho Show, .at
iHAWAiil
[hotblsI Cinerama s Reef Towers Hotel.
IN WAIKIKI REEf HEFF lOWFJJS EDGEWATER
BOXOFFICE :: September 29, 1975

••
IT*S
EASY TO STEAL A MILLION
THE HARD PART IS GETTING AWAYI
SELASTEmioSIOmWHIlAN
CROWN INTERNATIONAL PICTURES PRESENTS A ZAPPALA/SLOTT Production of a NOEL NOSSECK Film
stamnB STELLA STEVENS and STUART WHITMAN in "LAS VEGAS LADY" • mx GEORGE OiCENZO • LYNNE MOODY • LINOA SCRUGGS
ANDREW STEVENS • JOSEPH DELIA SORTE • speciai cuesi stars JESSE WHITE • TONY BILL
£,ecut,ve p.od.ce,., JOSEPH ZAPPALA • GENE SLOTT • Associate Produce. JOEL B MICHAELS • w.men 6, WALTER DALLENBACH
Ok.co. ot Phoios.aph, STEVEN KATZ • p,od.ced And D„ecied By NOEL NOSSECK • ««UcVo!'S!ct« MARILYN J TENSER • A CROWN INTERNATIONAL PICTURES RELEASE
'l'ii"!'":^'"i'".""L".J
COLOR BY DELUXE
CROWN INTERNATIONAL PICTURES 1
292 S. LA CIENEGA BLVD., BEVERLY HILLS, CALIFORNIA 9021 1 TEL (213) 657-6700
NEWTON P. JACOBS (Chairman of the Board) MARK TENSER (President) GEORGE M. JOSEPHS (General Sales Manager)
^di^

TORONTO
j:^ luncheon was held Wednesday (10) for
Jim Chalmers, marking his retirement
after 30 years of service with the Odeon
organization. Jim was manager of the Carlton
here until it was closed and demolished
;i few years ago. when he was moved to
the Hyland. A remembered incident at the
Hyland was when he was robbed in his
office and left chained to a pipe. Everyone
within the industry wishes Jim well.
ministry of the environment. Congratulations,
Allen!
The WOMPI International convention in
Chicago was attended by local members
Mary Colangc, Dianne Schwalm. Olive Do>Tntown Yonge Street is celebrating its
Copleston. Kitty Fisher, Vickie Knight, 180th anniversary . . . Cinema Canada is
Florence Long. Cay McDermott and Hildegard
Koblich. Hildegard returned from her
home in Germany especially for the event.
being taken over by the publishers of Cinema
Quebec and. according to reports, the
magazine will be upgraded considerably.
at the Odeon Court in Thunder Bay, Ont..
and while on vacation this past summer
he helped put out a small forest fire. A fire
had been left by careless campers on a
deserted island. After half of the island
had been consumed, it was necessary to
refwrt the blaze to the proper authorities,
in case it should flare up again. Nothing
more was mentioned of the incident until
Allen received a scroll from the Ontario
Department of Lands and Forests and a
"thank you" letter from M. Bemier of the
Sylvia Crossley at the Odeon head office
here has sent details of a heroic act on
Ontario Science Center has scheduled a
Tuesday evening series of Canadian films,
the part of Allen Richert. Allen is manager including "Paperback Hero," "Once Upon
Quebec's Language Act Is
Clarified by Lalonde
MONTREAL—Solicitor General Fernand
Lalonde, minister responsible for implementing
some sections of Quebec's Official
Language Act—Bill 22—has announced
that regulations for labeling, public signs
and advertising are particularly aimed at
areas of Montreal with a heavy English
population. These sectors of the city have
many billboards and signs which are in
English only, in violation of Bill 22, the
stipulations of which affect theatre posters,
marquees, etc.
"We want to change the image in the
neighborhoods which really look like an
American city," explained Lalonde. "Certainly,
there have been advances in the past
ten or 20 years but there still remain large
sectors, particularly in the Montreal area,
where signs are in English only."
The regulations become effective 90 days
after their official publication, which occurred
August 20.
.Some of the highlights of the Quebec
government regulations to ensure public
signs, advertising, packaging and restaurant
menus which will be in French only or
French and another language are:
• Placards carried in demonstrations and
on picket lines must be in French only or
bilingual with French at least as prominent
as the other language.
a Time in the East" and "To Kill the
King."
• Any Quebecer wanting an English-language
department store catalog must make
;t signed request in writing.
• Family games such as Monopoly and
Scrabble may be printed in a language other
than French.
• Placards carried by celebrants of an
ethnic feast day are exempt from the
French-language stipulation.
• Noncommercial messages at a private
residence, such as "Keep off the grass,"
also are exempt from the regulation.
• Perishable food products obtained during
a disaster are exempt from the Frenchlanguage
requirement.
• Publicity messages for radio or TV
programs broadcast in languages other than
French are exempt under the act.
• Names of countries, regions or localities
designating a product from that area
may appear in public signs, ads, labels and
menus only in the language of that country.
• Any Quebecer can possess a product
labeled in a language other than French
but he risks a fine of up to $500 if he offers
it for sale commercially.
• Companies marketing products not
labeled in French are subject to fines ranging
from $50 to $5,000.
Poitier in Three-Picture
Pact With Mirish Corp.
HOLLYWOOD—Sidney Poitier's Verdon
Production Co. has signed an agreement
with the Mirisch Corp. under which
Poitier will make three pictures as actor
and director over the next three years for
Mirisch and for release by Universal Pictures.
Poitier already has moved into the
Mirisch suite of offices at the new 80/90
Universal City Plaza Building to prepare
his first picture under the deal, to be filmed
next year.
Major Co-Production
Slated by Dundonald
TORONTO — Dundonald
Productions
has announced that because of the signing
of the recent co-production film agreement
between the governments of Canada and
the United Kingdom, the company will
shortly commence shooting one of the
first
films under the new arrangement with
British co-producers GT Productions, London,
England.
The working title for the film is "The
Wee Back Hoose," a Scottish anachronism
for "washroom." It is a Nova Scotian comedy
set in contemporary Ireland, with Gerald
Thomas as director. Thomas is a successful
"Carry On" director, with 27 of these
moneymakers to his credit.
Executive producer is Don Haldane, the
creative head of Westminister Films, and
the producer is Donald Ginsberg, whose
brilliant and controversial screen production
of "Fortune and Men's Eyes" was a
major tour de force for Canadian filmmakers.
The film is to be released worldwide by
Rank Film Distributors, with location
shooting in Scotland and interiors at Pinewood
Studios, London, and all post-production
work in Toronto.
The original screenplay for this $1 dollar
production is by Canadian writer Roy Brinson
and discussions are under way with four
major stars, to be announced shortly, with
two Canadians in leading roles.
Fanne Foxe in Westport
To Begin Film Career
WESTPORT. CONN.—Annabel Battistella,
known better as exotic dancer Fanne
Foxe, said she has moved here to start a
new career as a film actress and nightclub
entertainer.
Mrs. Battistella, 39, said she had divorced
her husband but did not intend to
marry again soon. Her agent Dan Montgomery
said a publicized friendship with
Rep. Wilbur Mills had "left her a marked
woman, like Hester Pryne in The Scarlet
Letter.' '*
Mrs. Battistella has already written a book
about her career in show business and is
starred in a P.M. Films release "Posse from
Heaven."
'Missouri Breaks' Lensing
Is Completed in Montana
HOLLYWOOD— Klliott
Kastner's presentation
of "The Missouri Breaks," starring
Marlon Brando and Jack Nicholson, has
completed principal photography in Billing>,
Mont., after 1 1 weeks on location. A Robert
M. Sherman production for United .Artists
release, "The Missouri Breaks" is being
produced by Sherman and directed by
Arthur Penn.
"The Missouri Breaks" marks the motion
picture debut of actress Kathleen Lloyd.
Others prominently cast include Randy
Quaid. Frederic Forrest and Harry Dean
Stanton.
BOXOFTICE :: September 29. 1975

THERE'S NOTHING FISHY
ABOUT THESE GROSSES!!
Cast Your Line Now, And Come Up With The
BIGGEST CATCH OF THE SEASON!
Southgate.
Detroit,
Mich
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Ft. George DI
Madison DI
8253
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Merctiry DI
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BURT REYNOLDS IS THE BAIT.
Lowell.
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Blue HUU DI
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BOXOFnCE ;: September 29, 1975
K-S

'
Filmmaker Claude Jutra Is
Content
To Be Canadian Cinema Figurehead
NEW YORK-—Claude Jutra is one of
Canada's most celebrated filmmakers but
chances are most Americans never have
heard of him—nor is it likely that most
cinemagoers in the U.S. have seen many
Canadian-made motion pictures, for few of
them manage to cross the border.
A recent Knight Newspapers wire service
story on Jutra stated: "Jutra's 'Kamouraska'
opened here recently, two years after it was
made. It stars Genevieve Bujold, the
French-Canadian actress who last year left
her native Montreal for Hollywood in an
attempt to achieve international recognition.
"Other gifted Canadians have felt that
they had to leave their native land, among
them Susan Clark, now playing Gene Hackman's
unfaithful wife in "Night Moves';
Donald Sutherland, soon to appear as Casanova
in Fellini's new film, and Norman
Jewison. the director of "Rollerball.'
"Perhaps they felt they could not function
freely as artists in their country, which has
been accused of being narrow-minded and
provincial in its attitudes toward art— or
maybe they simply could not resist the lure
of Hollywood's promise of big money and
stardom. Whatevir their reason for leaving,
Canada is the poorer; and it does explain to
some small extent the country's dismal
record on the world film market.
"Those who choose to remain in Canada,
like Jutra, must be content to think small
and continue to do sincere, if unexciting,
little films. And they also must face the
hard truth that theatre owners, especially
in English-speaking Canada, would rather
play American movies with commercial
potential than take a chance on a Canadian
film. 'Picture yourself the owner of a
Toronto cinema,' Jutra said. "You're expecting
to play "Jaws" and some Canadian
kid comes up to you and says, "Why don't
you project my film?" The theatre owner,
if he looks at it at all, probably would say,
"What's that?" That's the tragedy.'
"A tragedy, yes, but not necessarily for
Jutra. "I'm like—what do you call the figure
on the prow of a ship?—a figurehead of the
Canadian cinema because I get some recognition
outside.' Jutra said with a modest
smile.
1^* fyATCH PROJECTION IMPROVE ^^
wilh
S NEW TECHNIKOTE
5 SCREENS
*g XRL"-ENTICULAR)

CENTURY
nowdoes it
Century now saves you the sweat, the
"nuts and bolts" of making separate projectorand
sound reproducerinstallations.
You get your projector and reproducer outof-the-box
as "1". In place as "1". An entirely
professional installation, with unbelievable
ease.
Century now spares you the "grief" of
aligning the projector and reproducer.
Filnn alignment is autpmatic, rigtit on \he
button every time. Every frame feeds true.
Your prints are treated to ttie tenderest loving
care ever.
Century's "all in 1" design is one of ttie nicest
things to happen for projection booths in a long
time.
Celebrate the Bicentennial.
Update your theatre with the new Century.
CENTURY'S PROJECTOR/ REPRODUCER
—designed as
-packaged and
shipped as
— or write:
-installed asC.
See your
Century Dealer
• CENTURY PROJECTOR CORPORATION
m 32-02 QUEENS BOULEVARD, LONG ISLAND CITY, N. Y. 11101
General Sound and Theatre Equipment, Ltd.
7 Banigan Drive
Toronto M4H 1G4, Ontario
Phone (416) 425-1026
Branches throughout Canada
BOXOFHCE :: September 29, 1975 K-7

—
?•
LETTERS
1-2 and in Montreal October 3-4 at the
C

C9ttJC6iluc&9K> • Cauu>ma4it • CfneeddififU • M«itde4iaMCe
SEPTEMBER 29. 1975
Slein Ifoodirnfl t.orp. (lesitiiiril iiiiil tiisiimt built ihis iiupressivi
concessions stand for Kadio City Music Hall in ISeiv York City.
featuring
Industry Trade Show & Convention
and Candy-Concessions Merchandising

^teln
uUoodcraft L^orp.
MANUFACTURERS AND DISTRIBUTORS
OF POPCORN WARMERS AND CONCESSION STANDS
SINCE
1932
The
CINEMA
WARMER
The Warmer designed for the contemporary
cinema. Featuring an illuminated ("FRESH HOT
POPCORN") sign. A recess and outlet for a
buttering machine. Top loading for prepopped
bulk corn, complete with baffle to insure "First-
In, First-Out" portions. Oversize rear service
door of heavy gauge stainless steel with additional
access flap to facilitate cleaning of
interior.
Dimensions: Height 50" Width 36" Depth 24"
PORTABLE
CONCESSION
STAND
A full service concession stand on casters. All prewired
for your convenience. Just plug into ony 110
outlet. Unit consists of 3 ft. Stein Showcase Popcorn
Wormer, 3 ft. Candy display case, drop leaves
suitable for Jet Spray, Frankfurters etc.
Dimensions: Height 47' Width 7Z' Depth 24"
The
VEGA
WARMER
The VEGA, a counter top warmer that features
sealed heat controls, a fully illuminated top for
sales appeal, a deep dish drawer for cleaning of old
maids, stainless steel bin and a tuckaway plastic
back door for easier operation during peak periods.
1000 Watts 110 Volts
Dimensions: Height 38" Width 24" Depth 2r
18 NEIL COURT • OCEANSIDE. N.Y. 11572 • PHONE (516) 536-5151
The MODERN THEATRE SECTION

i MOMRN
1 THBATRB
txcitemenl has riicn to a lever
pitch as members from the exhibition sector
of the theatre industry gather this week in
New Orleans to view the 1975 Motion Picture
Theatre Equipment and Concessions
Industries Trade Show. Sponsored jointly by
the National Ass'n of Concessionaires
(NAC), National Ass'n of Theatre Owners
(NATO) and Theatre Equipment Ass'n
(TEA), the show this year features 71
equipment manufacturers and suppliers
serving the industry. A layout of e.vliibitors"
booths at the Rivergate, together with a
calendar of events planned by NAC, will
be found on page 4.
*
On the subject of trade shows, Glenn
Berggren discusses a couple of European
exhibitions he attended this past summei.
CISCO in Paris and BKSTS in London.
\i the Paris show, Berggren saw an Italianmanufactured
"endless film machine'" that
had the show end spliced to the beginning.
Berggren also notes that reports circulated
through the show, indicating a major U.S.
manufacturer had put "plenty" down for
first U.S. rights. His feature begins on
page 6.
•
Fitting in with this month's theme of
Candy-Concessions Merchandising is the
second half of a feature adapted from the
Confection Sales Manual prepared b\
Wometco Enterprises, Inc., for its employees.
Beginning on page 38 in the Refreshment
Service section, the article details
steps necessary to attain good merchandising
and intelligent salesmanship.
•
Those who think theatre acoustics is
synonymous with the sound system and its
amplifiers will be surprised to discover that
there are four basis elements contributing
to theatre acoustics. Beginning on page 8,
R. Kring Herbert, vice-president of the
acoustical consulting firm of Ostergaard
Associates, discusses these factors.
The West 1 1 th Entertainment Center and
Towncenter Cinemas are discussed in a feature
about Moyer Theatres in Portland,
Ore. The West Uth Entertainment Center
is unusual in that it features a drive-in (with
a soon-to-be-opened second screen)
together
with three walk-in auditoriunos, which seat
a total of 1,550 patrons. The story begins
on page 10.
Other articles of interest include tax tips
offered by Harold Ashe; ways of keeping
good rapport with the print media, by
Alien Widem; and a new theatre in Tokyo,
n e n
^
SEPTEMBER 29, 1975
Motion Picture Theatre Equipment &
Concessions Industries Trode Show 4
CISCO, BKSTS, Et Al: Industry Trade Shows
Abound Glenn Berggren 6
Not Sound System Alone: Sound Isolation, Noise Control,
Also Factors Affecting Theatre Acoustics R. Kring Herbert 8
The Addition of New Triplexes in Eugene ond Portland Jumps
Oregon's Moyer Theatres to a 21-Screen Total 10
Studying Data on Platter Systems Helps Insure Smoother
Operations Wesley Trout 19
Letters to the Editor 26
Japan's Unique 1,200-Seat Togeki (Tokyo Theatre) Equipped With
Eprod's Sword Film-Handling System 30
Located in Resort, Scotsland Cinemas Draw Transient,
Community Patrons 32
Wise Exhibitors Examine Modernirotion as Means of Greater
Profit Potential Harold J. Ashe 34
Profitable Concessions Merchandising Means Thorough Knowledge
of All Products Offered 38
Boost Drive-ln Concessions Business by Examining Fast
Food Operations Allen M. Widem 44
Saturday Matinee 'Cleans Up' With Novel Soap Admissions 46
Exhibitors Need Close Print Media Rapport Allen M. Widew 46
Accidental 'Flopover' Is Profitable Eye-Catcher 48
Ballantyne Offers New Replacement Package 49
MJW's Versamatic Film System Permits Film to Run 'Indefinitely' 50
4 Nebraska Circuits Install 15 LP270s 52
1975 Income Tax Changes Suggest Exhibitors Plan,
Prepare in Advance Harold J. Ashe 54
Soundfold Presents Two New Additions, Both Attractive,
Money-Saving Innovations 56
At NATO Convention: National Theotre Supply Unveils New,
Plug-In Simplex N-T-Con 57
Radio City Music Hall Adds Orcon II System 59
^
DEPARTMENTS:
Projection and Sound
Refreshment Service ..
ON THE COVER
New Equipment, Developments 62
About People and Products .... 64
The clean lines and contemporary feel of Radio City Music Hall's
custom-designed refreshment center pictured on this month's front
cover are attributed to Stein Woodcraft Corp., Oceanside, N.Y. The
stand features a Regency popcorn popper, Showcase popcorn warmer,
candy display case, souvenir showcase and counters of teak
laminated plastic. The Radio City Music Hall operation is run by
W. E. S. Enterprises under the direction of Joseph Eisenman.
GARY D. KABRICK, Editor
o bound-In «»cHon published Mcti month in BOXOFFICE.
The MODERN THEATRE
_ _ _ correspondence should be oddreiied to Auoclofed Publlco-
Editorial o'„5!|"«;f], ^^^^]^
855 Von Brunt Blvd., Konsos Citv, Mo. 64124. Weilev Trout, Technlcol Editor;
Eastern Representative: Jomes " Youfifl, ^127'o'sIxtti"Avr,
"' " - R'oAetei'lir"

MOTION PICTURE THEATRE EQUIPMENT &
CONCESSIONS INDUSTRIES TRADE SHOW
The Rivergate - New Orleans, La. - Oct 1-4, 1975
EXHIBITORS
SERVICE
CENTER
CAFE AREA
ie«

. AND
.
Chicago.
Now: A Better Buttery Popcorn Topping For Less«
Introducing better-lasting Super
Gold Popcorn Topping at new,
lower prices!
Just popping to tell you about
Super Gold Buttery-Flavored
Popcorn Topping ... the better
buttery topping.
Now it's here at a much lower
cost than other fine toppings.
That means you can cover your
corn with a finer quality, bettertasting
topping at a lower cost.
Super Gold's delightful flavor
combination of imported nut oils,
blended with natural dehydrated
butterfat and artificial
butter
flavoring, gives popcorn a taste
that's luscious . . . lighter and more
delicate than any other topping.
Yet it's better than butter . .
because it's moisture-free. Never
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BOXOFFICE ;; .S

'
'
'
'
'
—
FOR YOUR
BOX OFFICE &
SNACK BAR
changeable letter boards
CISCO. BKSTS. Et
Al
Industry Trade Shows Abound
By GLENN BERGGREN
N ATO is here again. Yes, the one
real "biggie" for the year, where you can
see concession and show equipment and attend
seminars and discussion panels. But
what other shows are there? What do they
do, and where?
Well, there are BKSTS, CISCO, SMPTE,
TEA, Show-A-Rama, and who knows how
many more. Attending these can take time
and cost a bit, but combined, they give a
greater perspective than only one or two
will. For the U.S. theatre industry, certainly
NATO is the number-one show, but what
about those others?
CISCO
CISCO was a new meeting and show held
this past summer in Paris. It was an international
program which featured numerous
technical and operational papers, ranging
from a summary of modem automation
equipment available to the new designs for
multi-purpose theatre. The enormous display
floor was jammed with a very wide
variety of items from magazines to giant
film machines. A conservative estimate for
the exhibit listings would be 500.
What was unique and different with this
show? For one thing, there were startling
and comfortable theatre chairs with designs
so advanced that many U.S. theatre chaira
would appear crude by comparison. There
were even movable floor sections for multipurpose
theatre designs.
Another display showed unusual films for
testing purposes from France under a government
engineering department, while still
another exhibited lenses of many, diverse
types from companies I have never heard
of.
Reversible projectors seemed the rage
Kinetone, Cinemeccanica, Bauer and others
displayed working units going through the
cycle and reversing again. Single machine
projectors of unusual origin, such as the
Varimex from Poland (see photo). Good
or bad? Who can tell? But it is very different
in overall design. The mechanism is
all on a vertical plate for accurate film
alignment, as are most of the European
designs, since the separate projector headsound
head concept of the U.S. designs
died there 15 to 20 years ago.
From architects and acoustics materials
through video items, the exhibits continued.
Bulletin & Directory
Board Mfg. Co.
2317 W. Pico Los Ang. 9C
phone (213) 382 1147
OUR MAIN LINES
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Note veitual plate design of Varimex projector fPoland}.
^^OW! No need for drive-in speakers
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Requires one unit per post
patent pending
Write now for
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North Heruiilase Aw.
Chicago, 111. 60640
(:il2)-275-6-161
The MODERN THEATRE SECTION

One really startling device, which probably
will be bought up and brought to the U.S.,
was the huge "endless" film machine. Really
now, it is an over and under large reel
system (see photo), which has the show
end spliced to the beginning. The reels have
a strange but intriguing action. The film is
wound double thick on each reel. At the
center of the reel is not an end, but
a small loop placed there by the "guide
arm" in the middle section. The one reel
feeds one film piece to the projector, while
the other film piece travels toward the
second large reel. The second reel takes
up the excess from the first reel, winding
with it the return from the projector.
This continues until one reel runs out. and
the second is full. Then the small loop in
the center pulls out. Suddenly, all kinds of
activity begin. While the projector continues
to run, the "guide arm" in the middle
catches another film strip and pulls it toward
the slot in the empty reel. Ne.xt. both
reels reverse. Every onlooker cringes, waiting
for the film to snap, but instead, the
reverse reel cycle takes over smoothly, and
the projector continues forward without
interruption.
Does it really work? Is it dependable?
Is it magic? Well, it went on working while
I was there, and no one seemed to be "making
book" on its forthcoming breakdown.
The owner indicated that it was a prototype,
and said that it was made in Italy.
Later reports suggested that a major U.S.
manufacturer has put "plenty" on the line
for first U.S. rights. So let's see!
BKSTS
So much for Paris. BKSTS is the very
active technical society in England. British
Kinematograph is probably the largest motion
picture technical society. FILM-"75 was
held in London, with crowds overflowing
into the second hotel. Like CISCO, it was
a week long. While it had a slightly smaller
display area, it featured vastly more technical
papers. The programs went into film
production, video tape, lab techniques, and
more. The major item to catch my attention
was sound. The papers from Dolby on
Continued on pai;e 60
Endless" Film Machine dial
BOXOFHCE :: September 29, 1975
(Advertisement)
BAUER JOINS
BRAIN TRUST
ATLANTA, GA.—Recent analysis of
projector needs in the modern theatre indicates
that older projector designs, with
added control equipment, can result in a
situation like a partially senile, retired person
with a heart "pacer"^—no longer the best
for the "race" but "getting along."
The totally new projector might be
like the untrained, unproven puppy,
wasting his time chasing tails,
when the master calls. What is
needed is a new breed of projector
that is not ready for retirement,
but also not so new that the "puppy"
problems are there.
Consider that when the "Tin
Man" first went to see the Wizard*
to get a brain, projectors were all
manual, and quite simple. These
days, a projector is really expected
to "think for itself," which has
been a problem with the 25-yearold
designs, and has also been a
problem with the "new-prototype"
experiments. A projector is reall\
expected to behave itself when the
operator is out of the room, and
that takes "design breeding" and
machine "intelligence."
So rather than hang even more
gadgets on the outside of an older
design. BAUER created an all-n?w
projector from the inside: with
several unique features for more
stable focus control, and with a
built-in "brain." Not another .series of addon
options, but as integral as the "heart"
and operating as a "brainy" control system.
This was not done last week, but in 1970.
so there are hundreds or thousands of such
"brainy" projectors in all parts of the world
to i)rove the worth of the design. Now
proven, it is introduced here, where it is
needed. What does it do?
The Bauer "brain" "thinks out" the twostep
slow-start motor to prevent film tearing,
it times the "sure" xenon starts, it combines
the sound and picture changeover, it
has its own belt break or film break sensory
sNstem to shut down, and all with low voltage
control. Sure it's rugged, and has all
the power relays and power diodes to be
trusted to "think for itself." Being compact
and mounted on a mil-spec type print board,
it can be removed and changed in minutes
if it gets a "headache" ten years from now,
without wasting time tracing wires. The
"brain" has its own momentary push-button
control panel on the side of the built-in
lamphouse (pre-aligned). Because of the
unique design of this "brain," the pushbuttons
can be wired for remote control
•MGM-'Thc Wizard of Oi"
without added relays, just some buttons and
wire.
This is no "puppy" design, but proven
from South Africa and Australia to Northern
Sweden, where there might never be
a repair man. With a modern, proven pro-
Projector with "Brain" — the B.-iLLR!
jector like Bauer available, why buy another
"brainless" projector ready for retirement?
With the Bauer "brain" you get
a much more stable, steady picture; add
power and get film running; add a sequencer
and get automation, add some
rollers and get easy platter use (with offse:
pedestal).
Bauer is the proven projector/ xenon
combo, pre-aligned and specially designed
for extra large reels, extra long bulb life
and extra low maintenance. Wiih Bauer
here, who needs another "brainless" projector?
Bauer has been thinking ahead.
See BAUER at the NATO SHOW
Booth No. 263
KDLLMO^EN
Cinema 8c lighting
SALES DIVISION ^^ ^^
Sales Office: 315 Westerhall Ct., N.W.
Atlanta, Ga. 30328
Tel: (404) 252-4568

Cur
CcmpetitJcn
rncHS
Hov
eocd
Hfe
Are.
IX)
you?
Who produces the MOST DEPEND-
ABLE projectors with the longest
running hfe span in theaters
throughout the U.S.A.?
Who has the ORIGINAL NO-RE-
WIND SYSTEM most copied on
the market today?
Who has a COMPLETE PARTS replacement
system for the INFRE-
QUENT times their equipment
needs them?
If your answer was not KINOTONE
then we feel it's about time we told
you more of our story. To learn
about our fine-quality equipment
and solid reputation, please contact
your theater supply dealer, or fill
out the attached coupon or give
us a call.
Please send more information about
the KINOTONE "story" to me:
KINOTONE INC.
150 Atlantic Street
Hackensack, N.J. 07601
(201)488-8484
KINOTONE INC.
Not Sound System Alone
Sound Isolation, Noise Control Also
Factors Affecting Theatre Acoustics
By R. KRING HERBERT
R. Kring Herbert is vice-president of the
acoustical consulting iirm of Ostergaard Associates,
Caldwell, N.J., where he has supervisory
responsibility for consulting activities in architectural
acoustics. In addition to his experience
in theatre acoustical consultations, Herbert has
been acoustical consultant for a wide range of
projects including air rights housing, office landscapes,
railroad terminals and movie and television
studios. He is a member of the Acoustical
Society of America, the Institute of Noise Control
Engineering, the Audio Engineering Society and
the United States Institute of Theatre Technology.
A patron's enjoyment of your
theatre's feature presentation is dependent
R. Kiing Heiherl
on the quality of the
feature and how well
it is presented. Acoustics
is an important
part of effective presentation.
When most people
think of theatre
acoustics or sound
control,
loudspeakers and perhaps
the finish materials in
they think of
the sound system with
its amplifiers and
the theatre auditorium.
There are four basic elements that
contribute to theatre acoustics. These include:
INTERIOR ACOUSTICS — The volume,
shaping, selection and placement
of finish materials determine how the
film sounds at the patron's seat.
SOUND SYSTEM — The components
specified and their interconnection
determine reliability and the quality
of the signal reaching the loudspeakers.
The loudspeakers and their placement
contribute significantly to the
uniformity of coverage and frequency
response.
SOUND ISOLATION — The theatre
enclosure must adequately reduce the
penetration of noise from the lobby,
adjacent theatres, and exterior. Exterior
noise sources include highway traffic
and aircraft flyovers.
MECHANICAL NOISE CONTROL
— A theatre's air conditioning system
must be designed to incorporate features
that adequately control air noise
in the theatre.
In this article we will
briefly discuss these
lour factors and how they affect theatre
acoustics.
is
Interior Acoustics
Ihe quality of the sound a patron hears
significantly different from what the loudspeakers
produce. This difference is the
result of the theatre auditorium's interior
acoustics and can make the difference between
enjoyable and annoying sound. The
interior acoustics are determined by the
volimie and interior shape of Ihe ihcalrc
and where sound absorbing or reflecting
materials are placed.
The reverberation time is an important
interior acoustic characteristic. It is the
time it takes a sound to die away or decay.
A gothic cathedral is a good example of
a space with a long reverberation time. If
you were to clap your hands in a cathedral
it would take eight to ten seconds for the
sound to die away. A small home closet
full of clothes has a short reverberation
time and the sound of a clap is over instantly
in less than one-tenth of a second.
In a film theatre, it is desirable that
the reverberation time be neither too long
nor too short. A long reverberation time
allows one word on the soundtrack to
blur into the next and makes it difficult
to understand what is being said. An overly
short reverberation time will make the
soundtrack harsh and brittle sounding and
accentuate any lack of uniformity in the
loudspeaker system's sound distribution.
Reverberation Characteristics
The reverberation characteristics of the
theatre are a result of the volume and interior
finishes. A theatre of large volume
will have a longer reverberation time than
one with a small volume. Theatres with hard
surfaces, such as plaster, gypsum board and
brick, have longer reverberation times than
theatres finished in soft sound absorbent
materials such as draperies, acoustical tile
and glass fiber panels. All of these materials
have different sound absorbing
efficiency over the audible frequency range
and give different degrees of reverberation
control. The finish materials must be
selected and located with care if appropriate
reverberation characteristics are to be
achieved throughout the theatre. Depending
on the theatre's volume, the mid-frequency
reverberation time should be between
0.4 and LO seconds.
The achievement of appropriate reverberation
characteristics for a theatre is
not within the training of the architect,
engineer or interior designer. This work
should be handled by an experienced
acoustical
consultant who can be invaluable
in assisting the designers of a theatre.
Echo is an unrecognized problem in many
theatres. It goes unidentified, for unlike the
distinct echo we experience in nature, the
theatre echo occurs too rapidly to be clearly
discernible and frequently cannot be
distinguished from excessive reverberation.
For this reason, many la\ nicii use the terms
interchangeably.
Most echoes are the result of sound reflecting
off a combination of surfaces,
generally the rear wall or ceiling. When
this delayed sound reaches the listeners'
ears, it blurs the next word.
Echo is controlled by the proper aiming
of the loudspeakers or h\ placing sound
absorbing malcrials on the rear wall or
The IVIODERN THEATRE SECTION

ceiling of the theatre. Rear wall sound
absorption is one of the factors that an
acoustical consultant evaluates in calculating
the reverberation time of a theatre.
Sound System
The sound system should be designed for
years of reliable service and quality sound
reproduction. The manufacturers of quality
sound equipment generally provide lou
maintenance features such as cool operation
and protective circuitry.
Ihe loudspeakers should be selected and
placed to give relatively uniform sound
distribution for all seats. The sound should
be uniform in both volume level and frequency
response or pitch. For example, a
theatre with poor frequency uniformity
might have excessively high frequencies in
the center forward seats. In soundtrack
conversations, words containing the letter
"S" would be overly accentuated and music
uould be hissy. Conversely, the sound at
rear and side seats would be muddy, and
conversations would be difficult to imdersiand.
This effect is frequently most pronounced
when the theatre is fully occupied.
This problem may be caused by poor
quality high f.-equency loudspeakers, insufficient
floor slope, or poor vertical placement
or aiming of the loudspeakers. Any
or all of these factors can lead to frequency
distortion.
The proper design and specification of
the sound system will employ the appropriate
loudspeakers in the location that is compatible
with the interior acoustics. This task
is best carried out by an acoustical consultant
who can take overall acoustical
design responsibility and can specify equipment
for competitive bidding without the
usual supplier's tie to a specific line of
equipment. He would also check out the
completed installation to assure proper
installation and performance.
Sound Isolation
There is nothing more annoying to a
patron than to hear the next audience arrive
during the climactic scenes of the feature.
This is an example of poor sound
isolation between the theatre and lobby. In
modern theatres, square footage construction
costs have reduced the size of lobb\
and rear theatre buffer areas to a minimum.
This change has accentuated the soinid
isolation problem between lobby and theatre.
It is advisable to involve an acoustical
consultant in the early design phase, for
he can offer useful advice in the placement
of lobby functions in relation to the theatre
auditorium. Depending on the theatre
design, this information may provide adequate
sound isolation without the need for
additional sound absorbing finishes, special
doors or seals.
The twins or other multiple theatre configurations
present a special sound isolation
problem. The economy of having a single
projection room and shared lobby space
results in a large common wall or floorceiling
area between theatres. Because the
loudest scenes of adjacent features cannoi
be timed to occur simultaneously, a high
level of sound isolation is required between
theatres. In addition to the common wall.
all elements that link two theatres, such av
floor slabs or ductwork, must reduce the
transmission of sound cquallv. Double construction
is frequently more effective than
single. For example, two, 4-inch brick walN
scparatcd by a 4-inch air space will be
less expensive and give better sound isolation
than 12 inches of solid brick. In addition,
the air space would allow for the incorporation
of an inexpensive control joint
in the floor slab to reduce through the
floor sound transmission between theatres.
As a general rule, adequate sound isolation
from adjacent theatres, highways or
aircraft is readily built into a project during
the design stage with little or no additional
construction cost. It is more difficult
and expensive to achieve proper sound isolation
when there is a problem in an existing
theatre.
To minimize the cost of sound isolating
construction for new theatres, a site should
be selected that is not in an excessively
noisy area such as the landing and takeoff
path of an airport or adjacent to a
heavils traveled high-speed highwa\.
Air Conditioning Noise
Noise from the air conditioning system
can seriously reduce the patron's ability to
hear the soundtrack. This is an insidious
problem that can occur without the patron's
being aware of the noise. Air conditioner
noise can result from a combination of the
machine's vibration, fan noise or noise
generated by excessive air velocities through
the air supply grills or diffusers.
In all too many cases, we have found
existing theatres with air handling units
placed directly over the auditorium. Although
this solution is economical for air
distribution, it is acoustically undesirable.
The machine vibration will be transmitted
into the theatre unless costly high deflection
spring mounts are placed on the air
handling unit. In addition, the modern use
of lightweight roof construction frequently
allows air conditioner noise to be transmitted
through the roof into the theatre.
Very little of the fan noise will be absorbed
because of the relatively short duct lengths
between the air handling unit and air supply
diffusers. The short ducts also offer
little space for in-duct soimd absorption or
Remote Location
To control air conditioning noise, it is
best to locate the air handling unit and
cooling tower remotely from the theatre
auditorium. An acoustical consultant should
analyze the air conditioning design of the
engineers and make recommendations for
vibration isolators and in-duct sound
absorption to assure reasonable air conditioning
noise levels in the theatre.
Good theatre acoustics result from careful
planning with your acoustical consultant
from the earliest stages of the theatre's
development. The difference between good
and bad theatre acoustics does not need
to be a matter of cost.
R. Kring Herbert will dovolo f-utur* articles
to in-dopth discusjlions of interior acoustics,
sound system planning, sound isolation and air
conditioning noise control for motion picture
theatres.
CONTROL
REVENUES
Globe revenue control systems speed admission
sales and provide total accountability
lor every boxoflice transaction. With
more eltective controls, management can
quickly identify and correct problem areas.
Profits improve witti a Globe system of automatic
ticketing and audit controls. Each
admission, child or adult, is correctly
priced, with color coding to further simplify
the complete security control of a Globe
system. Call your Globe specialist now and
stop those revenue
GLOBE
lo'^'^o--
Ticket Company 680 Blair Mill Rd.
Horsham. Pa. 19044
BOXOFFICE :: .September 29, 1975

Seen from the drive-in side of the West 11th Entertainment
Center in Eugene is the large concessions center, left, which
serves both the triplex and the drive-in. At right is
bar of the Towncenter Cinemas in Portland.
the snack
The Addition of New Triplexes in
Eugene and Portland
Jumps Oregon's Moyer Theatres to a 21 -Screen Total
Eugene complex, housing one drive-in screen
The number of Oregon screens
illuminated under the veteran Moyer Theatres
marquee jumped to 21 within the last
few months with the bowing of three screens
each at the West 11th Entertainment Center
in Eugene and the Towncenter Cinemas in
Portland. A second outdoor screen at the
Eugene complex, which heretofore had been
known as the West 11th Drive-In, also has
been scheduled. This will bring to five the
and th ree
auditoriums, is to gain a second outdoor screen soon
number of screens on the 21-acre site.
Located in a residential area of suburban
Eugene, the three new walk-in theatres in
the complex were designed in such a way
that they could be built adjacent to and
under the same roof with the large refreshment
center that serves both walk-in and
drive-in patrons. The gargantuan concessions
area—it combines with the theatres
and restroom facilities to form a 28,000-
waiK-in Ik-i
square-foot complex-—is the only one in
town that offers a complete line of sandwiches,
such as hamburgers, hot dogs and
barbecued beef. Off-street parking provisions
include a 400-car lot adjacent to the
center and a lot beyond the site where the
second drive-in is being constructed.
The theatres, designed by Portland archi-
Con tinned on page 12
Where
BOX OFFICE HIT!
CODE-A-PHONE m
180 AUTOMATIC
ANSWERING
SYSTEM
The •Code-A-Phone" 180 is making a hit in
theatre box offices, sports arenas and auditoriums
across the country.
The 180 answers all calls with your own announcement. Automatically gives callers your recorded
information about showtimes and prices, etc. Eliminates the need for full-time telephone help.
From the Wizard of OSRAM.
CALL TOLL FREE FOR MORE INFORMATION AND A FREE DEMONSTRATION
800-547-4689
IN OREGON CALL COLLECT: 236 1551
CODEAPHONE
The MODERN THEATRE SECTION

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SIMPLEX WEAVER
40,000 different parts on hand for your needs
For "Quality Products" speciiy
parts manufactured by "Wolk"
Contact your local
theatre supply dealer
f
Recipient
'Teddy Award"
1975
EDW. H. WOLK, INC.
1241 South Wabash Ave.
Chicago, Illinois 60605, U.S.A
Coble "EDWOLK"
Area Code 312-939-2720
'DEDICATED TO SERVING YOU'
BOXOmCE ;: September 29, 1975

'
"'''*^^
^ B
I- mm ihe main walk-in entrance al
the West llth Entertainment Center,
above, patrons proceed to the boxojjice
.\ervini; the indoor theatres, top left.
From there they continue to the concessions
center, lop right.
Moyer—
Continued from page 10
tects Evenson, Lundgren and Larson, offer
auditorium seating of 750. 400 and 400.
using Massey Satellite rockers. Color-Coordinated
Soundfold acoustical wall coverings
adorn the walls—the larger auditorium
being decorated in shades of blue; the smaller
ones, in a scheme of reds and golds. Brilliant
red carpeting, the Graphic Arts design
by Lees Carpets, is used throughout the
theatres, including lobby, aisles and stage
Screens are by Hurley.
areas.
Two projection booths serve the three
theatres, with one designed for the larger
auditorium and the other for the two smaller
ones. Christie Autowind automation systems.
Strong .xenon lamphouses and Simplex
XL projectors are familiar industry names
found there.
Triplex Has Own Boxoffice
A separate bo.xoffice for the three theatres
is now located in the lobby. Originally,
tickets for all theatres were purchased in
the two existing drive-in ticket booths on an
experimental basis. When it was discovered
that such a practice precipitated traffic
snarls, a separate booth was set up. Also in
the lobby are National Theatre Supply
mini-marquees, color-coordinated to direct
patrons to individual auditoriums. Lobby
display frames, provided by Meade Display
Systems, not only herald current and coming
attractions at the complex, but crossplug
features at
the circuit's other theatres.
Scheduled to open this coming March at
the center is a second outdoor theatre. Accommodating
500 cars, compared to the
existing 815-car facility, it will feature a
45x1 06-foot screen. One projection booth,
located on top of the theatres-refreshment
center complex, will serve both screens.
While the existing drive-in will retain its
current method of sound distribution, speakers
on posts, the new facility will feature
Cinema Radio, Altec Service Corp.'s sound
system that enables patrons to pick up the
film soundtrack on their automobile radios.
Larry Moyer, president of the Portlandbased
circuit, explained that portable transistor
radios will be available to those pa-
Continued on page 14
Need courage to convert from
carbon arc to Xenon?
Ask the
Wizard of
OSRAM.
VISIT US - We'll be
• STARRING*
at NATO'S
National Convention
in New Orleans
BOOTH 203
HEYVE NEVER MISSED AN OPENING
FOR BEST PERFORMANCE
INALL CATEGORIES
OF THEATRE BUILDING
* DESIGN * ENGINEERING * CONSTRUCTION * ECONOMY *
* TWINNING * TRIPLEXING * FOURPLEXING * DELIVERY *
Luoodbay con/truction ; sie
;!;,!
555 CHESTNUT STREET CEDAHHURST NEW YORK 11516 ''"" '" • • " OOS'm^^U
The MODERN THEATRE SECTION

The Dolby encoded stereo optical sound-track
High fidelity sound for the motion picture theatre
1975-the year in which the first films
with stereo optical sound-tracks are being released.
it
For the first time since talking pictures started,
is possible to achieve stereo high fidelity in the theatre,
with a new technique which has all the simplicity
and economy associated with conventional optical sound-tracks;
easy to install and operate
Stereo high fidelity sound heightens the reality of the
filmgoing experience, helping to make the dialogue more
understandable, the effects more real, the music more evocative
It IS important for the whole motion picture industry
that in this era of high fidelity, the sound heard in the theatre
should equal, or even surpass, the audio quality
heard in millions of homes throughout the world
nn i
DOLBY SYSTEM
The following producers and directors
wish to be associated with this statement:
Robert Altman
Hal Ashby
Stanley Kubrick
David Puttnam
Ken Russell
Steven Spielberg
further intorrti
DD Dolby

Enhancing the auditoriums in the West 11th Entertainment
Center, left, and the Towncenter Cinemas, right, are Massey
Satellite rockers and Polaris models, respectively. Seating
accommodations at the West 11th are 750. 400 and 400. The
Towncenter can seat 1,300 patrons— 600 in one and 350 in
each of the other two auditoriums.
Moyer—
Continued from page 12
Irons without automobile radios at the
snack bar on the same basis that heaters are
available during the winter.
For those people who think they will be
able to park outside the drive-in and tune
in the movie's soundtrack without paying
admission, it won't work. According to
Moyer, a wire buried in the ground and encircling
the ozoner jams transmission beyond
its perimeter.
Costumes Enhance Mood
Manager of the West 11th Entertainment
Center is L. D. Ellison, who has a staff of
25 employees working with him. Together,
they have been providing exciting showmanship
for patrons. For example, Ellison
has been dressing his usherettes in
costumes
reflecting the mood of at least one of the
pictures playing. During the run of "The
Godfather, Part II," they were outfitted in
'30s,
'40s and '50s style dress.
Ellison also has initiated bargain matinees
every Saturday, where seats in all
three indoor theatres cost a dollar a piece,
provided tickets are purchased prior to 4:30
p.m.
The newest screens to open in the circuit
were those three housed in suburban
Portland at the Towncenter Cinemas. The
only tenant in the six-million-dollar Towncenter
Shopping Mall when the screens
opened this past June, the triplex has been
drawing extremely substantial crowds, according
to Roger Paulson, circuit vice-president.
The significant crowds have been
somewhat surprising, Paulson noted, considering
that the triplex has been the only
tenant open in the center and that the only
entrance to it is gained through the mall itself,
there being no doors directly to the
theatre. Other tenants will open in October.
Paulson said he felt the success was due
to a couple of factors. In addition to "Jaws'"
being the opening attraction, the trio's location
is ideal. The rapidly growing suburban
Portland communities of Hillsboro,
Aloha, Beaverton and Tigard, Paulson explained,
are rife with new home construction,
young adults and retired people.
"Since its opening, the theatre has been a
popular matinee audience house, drawing
youngsters to Disney attractions and senior
citizens from nearby retirement communities
to other films," Paulson said.
The triplex was designed by mall architects
Rudat-Boutwell & Partners with assistance
from the circuit's own advisers.
Continued on page 16
Need the brains of a
technical expert to give you
some advice?
If your screen tower is down
Call us up.
Selby Is standing by 24 hours a day.
(Area Code 216 659-6631)
We're in business to get you back in business fast . . . without
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Ask the Wizard of OSRAM.
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216-659-6631 (on 24-hour call)
The MODERN THEATRE SECTION

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Incoming crowds that overflow the
lobby of the Tuwncenter Cinemas, top
left, can he directed into long corridors
leading to each of the auditoriums,
above. Booth equipment, top right, at
both complexes includes such names as
Christie. Strong and Simplex.
Moyer—
Continued from page 14
Evenson. Lundgren and Larson. The fact
that entrance to it is gained through the
mall's main entrance makes the triplex
unique among all other Portland shopping
center houses. Paulson pointed out that
patrons, having to enter through a spacious
covered mall, will be protected from inclement
weather. What is more, since ticket
ines cannot be seen from the street, patrons
will not be influenced to drive off as
they normally might be inclined to were
they to see a waiting line.
Once inside the theatre, patrons are met
by a centralized boxoffice and concessions
area. Two boxoffice windows, faced with
a bright, transparent yellow plexiglass
shield, are equipped with Automaticket
dispensing machines.
ticket
Novel Popcorn Window
A unique feature of the concessions
center is the window behind the large popcorn
machine. The window permits patrons
to observe the corn being freshly popped,
despite the fact the machine was purposely
set up at an out-of-the-way corner of the
concessions area so that it would not take
up valuable space at the counter. The "popcorn
window." as Paulson refers to it. cannot
be avoided by patrons on their way to
the restrooms and drinking fountains. The
extra touch has greatly enhanced concessions
sales, according to Paulson.
While the spacious lobby is quite adequate
for normal traffic, an added feature
of the theatre design is the long corridor
leading to each auditorium. Paulson explained
that the corridors make it possible
to use them for holding incoming crowds,
thereby eliminating the need of disturbing
seated
patrons.
Cinema I seats 600 patrons, while the
other two seat 350 each. Roomy Massey
Polaris seats have been featured, color coordinated
with Soundfold-covered walls.
Lees Carpets have been used throughout
the triplex, again in the Graphic Arts design.
Hurley screens were repeated also.
The large projection booth serving all
three auditoriums contains the same equipment
as found in the West II th Entertainment
Center—Christie Autowind, Strong
xenon lamphouses and Simplex XL projectors.
Do you wait for bulbs
to come from
somewhere
over the
rainbow?
Tell the Wizard of OSRAM.
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The MODERN THEATRE SECTION

Another 1st from Ballantyne
Now You Can Replace
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an increase
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Here's How . . __«__'—
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Use the Ballantyne
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Replacement Plan
Designed for Established Theatre Owners!*
When your theatre is fully automated with a new
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enable you to combine positions with significant
payroll savings.
Example:
Estimated Savings on Combining Positions
Per Week Per Year
Small Theatre $100 $5,200
Medium Theatre $175 $9,100
Large Theatre $250 $13,000
Ballantyne is offering you a total package of new
modern sound and projection equipment. A
combination, tailored to your particular operating
need. It can be total automation or limited. It can
consist of a Pro 35 system, V.I. P. system or combined
systems of platters, film transports, xenon lamps,
large or small. Whether you change programs
3 or 4 times a week or have extended runs, Ballantyne
has a package and finance plan you cannot
afford to miss.
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THE WIZARD OF OSRAM
Whocan give you the heart of a great projection
system? The courage to convert from carbon arc
to Xenon? The brains of a technical expert to assist
you? And a large off-the-shelf inventory of both
horizontal and vertical bulbs that are right on hand,
not somewhere over the rainbow? And who gives
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The Wonderful Wizard of OSRAM. And you don't
have to travel the yellow brick road to find him.
Just call 914-564-6300 and ask for The Wizard. He
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RD #3, Jeanne Drive, Newburgh, New York 12550 • Telephone: (914) 564-6300
The MODERN THEATRE SECTION

—
Projection and Sound
Studying Data on Platter System
Helps Insure Smoother Operation
By WESLEY TROUT
( this is ihr \t'ci»ul in a xfrics of ailicles
on various makes of film nansport
systems and on maintenance.)
The platter system has become
ery popular because the platters can accommodate
up to approximately
25,000
tcet of continuous
35m'm film, thus pro-
\iding about four and
one-half hours of uninterrupted
operation
from each platter.
This amount of time
will generally take
care of most any pro-
... , T^ s;ram very nicely.
,
H eslev Troiil f,,i , i
While the picture is
being projected on the screen, the film is
being rewound automatically and at the end
of the show it is again ready to be run
without any manual rewinding. All
the projectionist
has to do is to rethread the projector
(OiOly one projector required) and start
the show over again, or run an intermission
before starting the film. It takes only about
five minutes to rethread the projector and
the unit. We find most installations are of
the three-platter type.
Examine Various Makes
If you do not have a film transport system
in your theatre but are contemplating
the installation of one soon, we strongly
recommend you start checking various
makes. As soon as you make your selection,
start reading up on the installation data and
study the maintenance and threading information.
You should thoroughly understand,
even if the system is installed by an
engineer, the data sent with equipment and
our articles on filni transport systems. You
will receive more trouble-free operation and
be able to clear up trouble faster and easier
that way. This service data will help you
present a perfect— 'Well, almost perfect
show for your patrons and bring them back
again and again. It will take only a little
of your spare time to "bone up" on operating
and servicing most leading makes of
film transport systems. Moreover, we will
continue to keep you informed on servicing
and operation, rest assured. May we suggest
you start a file and keep this service data in
a loose-leaf binder along with our Manual.
We have, from time to time, had some
very interesting talks and visits with projectionists
and exhibitors who use film transport
systems. We have gathered considerable
material that should prove helpful to
our readers. Also, manufacturers and servicemen
have been very cooperative and supplied
the writer with considerable information
on trouble-shooting, operation and genoral
maintenance.
hor ih^' power siippl). we lind most leading
makes of film transport systems require
11.5 volts AC. single phase, 60 Hz power
supply. But you can check with the company
if you have a different supply. Such an
instance would be very rare of course.
In this article, let's give you some information
on the LP270 three platter, no rewind
film transport system, manufactured
by the Electronics Division of Drive-In
Theatre Mfg. Co.. Kansas City, Kas. It is
all electric, runs four and one-half hours
continuously without having to rewind film
manually. It rewinds film automatically as
it is being projected on the screen. The unit
has a simplified motor drive—driving the
outside edge of platter, thereby eliminating
unnecessary hard pull, according to the
company. In addition, slow start on all
motors and all functions prevents film jerking
and avoids film damage. This equipment
also has a positive built-in failsafe to detect
film breaks, stopping the projector and
turning off the lamp.
The LP270 is equipped with a film .speed
control which gives minimal tension, help'.
to prevent film breaking, stretching and
scratching. When necessary, an adjustment
can be made very easily, but make sure you
know how it should be done.
Preparing up to four and one-half hours
of film for the LP270 system is easier and
faster with a makeup table. Special highspeed
makeup is possible with proper equipment.
Brake control is provided for dynamic
braking during breakdown of the film for
shipping. The table can be used also during
the program for making up a new show. Be
sure to put the right leaders on each reel
when you reassemble the 2,000 fool reels,
removing any tape from film, etc.
What is the advantage of platter system
no-rewind s>stem? Well, a major advantage
of this system of film presentation in a
Continued on pai^e 20
Pictured here is the Drive-In Theatre
Mfg. Co. film transport system and
makeup table for assembling and
breaking-down program. This i.i model
LP270 equipped with three platters.
RGil
RCA's
Theatre
Sound
Technicians
are alive
and well
throughout
the
United States
keeping the
show on.
RCA Service Company
A Division of RCA
BIdg. 204-2
Ctierry Hill Offices
Camden, N.J. 08101
J
BOXOFFICE :: September 29, 1975

I I
Send
rojection and Sound-
Continued from page 18
theatre is that after completion of the program,
the film is already rewound into the
correct position and can therefore be presented
to the next theatre audience after
being threaded in the projector. Only about
five minutes are required to rethread and
then it's ready to go again.
To provide redundancy and greater flexibility,
three platters are incorporated in the
system. It is for this reason that two. four
and one-half hour features may be presented
sequentially with only one short stop for an
intermiss'on. By the way. the standard
LP270 film transport system has the capability
of makeup or breakdown from either
the middle or bottom platters. This makes
for better operation in the projection room,
of course.
The equipment should be level and the
manufacturer's instructions on installation
followed carefully.
Locate the makeup table about four to
five feet away from the LP270, preferably
to the left of the unit. In this position, the
film will feed okay and nothing will interfere
with the film as it is being fed onto the
center platter. Upon installation of a film
transport system, there should be a run
through, or check out for smooth operation.
For this check out. it is recommended that a
short film (ten or 20 minutes) should be
used to test the operation of all platters before
a full show is loaded on the system.
From the data we have presented in this
department recently, it can be seen that the
efficiency of projection room operation is
enhanced by the use of a well-known make
of film transport system. The projectionist
may perform other functions, such as helping
in the concession stand or aiding the
house manager, all the while keeping tab
on the operation of the projection room.
is Also, there less handling of the film. Film
is more carefully inspected, too.
We want to bring to your attention that
it is very, very important for this equipment
to be aligned perfectly. Alignment consists
simply of accurately leveling the unit. All
other alignment is performed at the factory
at
the time of assembling and testing.
Leveling Procedure
Now, to level the unit, place a three-foot
or longer level on the center platter, stretching
from left to right. Adjust the two leveling
screws attached to the V-base assembly
for a level indication. Re-position the level
on the center platter, stretching from front
to rear. Adjust the same two leveling screws
simultaneously for level indication. Lock
these adjustments when completed. Now
check to see that the three payout control
arms remain essentially in whatever position
that they are manually located.
CAUTION: Never depress two push buttons
on the vertical post that are in the same
column at the same time. This condition is
indicated by having two lights of the same
color illuminated.
Now to assist the projectionist in becoming
familiar with the Drive-In Theatre Mfg.
Co.. LP270 film transport system, we herewith
offer a
brief description of the various
controls in order that you will more fully
understand the operation. The projectionist's
controls are located at two positions—the
work table and at the platter assembly. You
should know what each control does thoroughly
before you operate the equipment
or make any adjustments.
On the work table are located the main
power switch and the main fuse. A]\ power
to the unit is turned off with this switch.
Next, the work lamps located under the two
top platters are an indication that the power
is applied to the equipment.
Centrally located on this panel is the
manual .speed control. This control determines
the speed of the make-up platter if
the adjacent switch is in the makeup position,
or it determines the speed of the breakdown
motor if the same switch is in the
breakdown position.
Also provided on this control panel is a
single-loaded brake switch that is used in
the breakdown procedure to slow the breakdown
platter to a stop. The direction of the
film movement may then be reversed, if
necessary.
Next, you will note that on the platter
assembly there are located three rows of
push button switches. The three rows correspoind
to the three platters—top, middle
and bottom. (NOTE: All three platters have
been connected in the same manner and are
identical in every respect. In other words,
whatever description that applied to one
platter is true for each of the platters.)
Conlinued on page 22
What!
Why?
Another platter?
The Eprad $imple
Platter is reliable and
reasonably priced.
With:
Proven electric
servo drive for most
gentle film handling.
Fill in the coupon for more details.
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WANT A VERY RELIABLE PLATTER
Me Complete Details On New E$P
(Eprad's Simple Platter)
n Have Dealer Call
1

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AT ROOM TEMPERATURE--NO FADING OF CLUTCH AT END OF REEL.
I
AVAILABLE WITH OR WITHOUT PLATTER EXTENSIONS
|
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BOXOFHCE :; September 29, 1975 21

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SCREENS
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Projection and Sound-
Conlinued from imi^e 20
The left or first push button (yellow light
when enabled) is used for assembling a performance
on the platter— transfering the
film from film company reels to the platter.
NOTE: When this push button is depressed
and the makeup switch on the work table is
activated, the speed of the film is determined
by setting of the speed control on
the work table.
Now the second push button (green light
when enabled) is used when the payout
function is desired—removing film from the
center of the platter and feeding it to the
projector for running the show. When this
push button is depressed, the speed of the
platter is determined by the positicn of the
payout control arm.
When the film for the entire program has
been transfered onto the platter, the unit
is ready for threading. This is accomplished
by removing the takeup ring from the center
of the platter and positioning it on the desired
empty platter that is to be used for
takeup.
After the final showing of the program,
the film must be returned to the distributor,
using the exchange reels for shipping. To do
this, depress the breakdown push button and
cnaible the breakdown toggle switch on the
work table. Now place a reel on the breakdown
spindle (left side). Take the film from
the end of the performance (outer periphery)
and route it onto the reel. Very slowly increase
the speed control until it is running
as fast as desired.
Next, when reel is about full, slowly reduce
the speed control setting. Use the platter
brake if necessary. DO NOT allow any
slack to
develop in the film.
Operating Hints
Here are some helpful hints in the operation
of the LP270 equipment.
1. Whan making up your program, we
suggest the use of a colored wax pencil on
the edfie of the film where reels have been
spliced together, but keeping it on the edge
and not on the picture frame, of course. Be
sure and wipe this off when you reassemble
the film on the e.x.change reels. There are
several
other methods but many projectionists
like this method of marking a splice.
This will assist you in locating splices for
breaking down the program for shipment.
(Remove any tape splicing marks). Let the
next fellow use his own method for marking
splices. It may be a better method.
2. Always keep in mind that the soundtrack
of the film should be positioned either
down toward the platter or away from the
vertical post. This way the soundtrack always
will be in the correct position with a
minimum of twists. The less twists the better
it is, of course.
7>. There is no necessity for film to touch
the floor and get dirty if projectionist will
follow the correct procedure for threading
up the system and projector. Keep film off
of projection room floor to avoid dirty or
damaged film.
4. NOTK: When in ihc film presentation
mode of operation, one green lamp and one
red lamp must be ON. Otherwise, the unit
has not been programed correctly and unsatisfactory
operation will result. Likewise,
two lamps of the same color should NEVER
BE LIGHTED AT THE SAME TIME. Be
sure to
read and study the operation of this
system and avoid unsatisfactory operation.
This advice applies to several other makes
of film transportation equipment.
5. Breakdown and makeup operations
may be done simultaneously with another
program being presented to audiences.
There is no interaction of controls, other
than the main power switch.
6, If you make up or break down from
ihe bottom platter (LP270 model), the film
must be routed over the lop and under the
bottom rollers on the rear of the work
table. If you are using the center platter for
these functions, then routs the film directly
without the use of these two rollers.
According to the company, the task of
preventative maintenance of the LP270 film
transport equipment has been kept to an
is absolute minimum. This accomplished by
the exclusive use of permanently lubricated,
sealed bearings throughout the platter assembly.
Hence, there are no lubrication requirements
of the platter assembly. This is
very good and will assure longer wear of all
moving parts.
The most important maintenance chore is
to keep the payout control mechanism clean
and free of dirt accumulation. NOTE: Due
to the amount of film that passes through
this assembly, after each performance, this
area should be cleaned with a small hand
bellows or dry cloth after each run and
avoid dirt building up. It takes only a few
minutes of your time and will pay off in
better operation of your equipment. Never,
never use a chemical cleaner on these
mechanisms. Always keep a supply of clean,
lintless rags on hand for cleaning all your
projection room equipment.
The company recommends the following
checkup of equipment be performed every
six months.
1. Check brushes within the motors for
wear, and check commutator for wear. Replace
brushes if they show considerable
wear, or it might be better to replace them
to avoid future trouble. Clean the motor and
commutator.
2. Using a very fine sandpaper, remove
any glaze on the motor shaft rollers, lukins;
care to remove glaze only.
3. Very thoroughly clean all film rollers
on the platter assembly, on the work table
and on the projector magazines. Carefully
remove any accumulated d'rt with a clean,
lintless rag and brush with small stiff bristle
paint brush.
4. Check all roller brackets for alignment
and correct adjustment. Also, tighten
all holddcvwn screws as necessary.
5. If you find it necessary, add a few
drops of oil to the makeup spindle bearings.
You will find the above instructions very
helpful in keeping your film trans|xirt system
in A-1 running condition .iiul troublefree.
Ctinliiiucd on inigf --I
The IVIODERN THEATRE SECTION

cover j\ny screen^
X-60B Systems for indoor
screens over 40
feet wide and all drivein
screens.
Strong offers the
ultimate in Xenon systems. The lamphouses
use horizontally mounted bulbs for
maximum collection and transmission of light to
film aperture. Strong systems project a
minimum of heat, fit all standard projector
bases and are pre-wired for simple
adaptation to most automation systems.
Union Mode in UiA
STRONG ELECTRIC/HOLOPHANE DIVISION
1 City Pork Avenue • Phone 419-248-3741 • Toledo, Ohio 43697
JOHNS-MANVILLE CORPORATION
THE WORLD'S MOST EXPERIENCED MANUFACTURER OF PROJECTION ARC LAMPS
Strong also manufactures Futura and Magnarc Carbon Arc Lamps.
Lume-X Systems for
screens up to 45 feet
BOXOFHCE :: September 29, 1975

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Projection and Sound-
Continued from page 22
Here are a few trouble-shooting instructions
that should prove helpful in the event
any trouble might occur:
Speed control does not function in either
breakdown or makeup modes: (a) Defective
variac in front panel; (b) Internal fuse is
blown.
Internal fuse continually Mowing: Operator
accelerates platter at too fast a rate;
or, makeup or breakdown sjwitches are operated
with the speed control at other than
the minimum position.
Push buttons do not lock in a depressed
state: Switch cover is out of alignment causing
interference with button. (."XKgn cover
correctly).
Payout Control Arm Problems
Payout control arm does not smoothly
follow position of the film: a) Payout control
arm ibearings not pro{>erly seated; b)
Dirt within the mechanism; c) Interference
in the printed circuit assembly. This may be
caused by the horizontal arm cover being
out of alignment, or by metal particles attached
to the magnet, d) The magnet is out
of alignment. Check carefully when looking
for trouble.
Payout control arm provides only a singlespeed
control: a) Defective printed circuit
board; b) Magnet out of alignment with the
printed circuit board; c) Printed circuit
board is not firmly plugged in; d) The film
break sensor is activated.
Erratic operation of takeup mechanism:
a) Dirt has accumulated on the surfaces of
the two shafts. Thoroughly clean and check
for cleanliness frequently; b) Improper lubrication
of two shafts. U'-e LPS-1 by I.P.S
Products.
COMMENTS: We have endeavored to
give you some helpful information on film
transport systems so you will know how to
clear up trouble and keep the system in good
repair for practically trouble-free operation.
From time to time more service data on
various makes of film transport systems will
be published in this department and in our
loose-leaf Service Manual. Watch for them
Unique Swap Program
Announced by Lomma
\n innovative swap program, in which
any operator in the Lomma chain of more
than 1.000 miniature golf courses can exchange
obstacles with another willing operator,
has been announced by J. C. Rogari.
marketing director for I.omnia Enterprises.
Inc. Rogari noted that swapping obstacles
produces a new look for the course, while
boosting the operator's revenue .il the same
.\ list of obstacles wantmg to be traded
or received is sent to all Lomma operators.
The swapping then is coordinated by the
home office in Scranton, Pa.
Rogari added that the firm ciurently has
S5 obstacles to choose from, with seven now
attractions to be made available bv the end
ot the
vear.
The MODERN THEATRE SECTION

BOXOFHCE :: September 29, 1975

cJ^etLerd
lO BOXOFFICE:
1 was very much interested in Mr. Bolkovac's
article on damage of film caused by
the lack of projector magazines and using
open platters to transport film (The Modern
Theatre. August 18, 1975).
I agree wholeheartedly with Mr. Bolkovac
that
running with film exposed shortens
the life of release prints.
Equipment manufacturers have sold manj
projectors without magazines and many exposed
platter systems and will continue to
do so. To ask theatres to now exchange reel
arms for enclosed magazines would not be
feasible because of the expense involved.
To ask manufacturers to stop manufacturing
this equipment would involve much expense
on their part and would start an allout
war as to who is right and who is wrong.
Unfortunately, we have to live with the
dust problem and "rain" scratches on the
film. I worked as a projectionist in a single
non-automated house a few years ago with
new equipment. We used closed magazines
with an enclosed rewinder using a friction
clutch to stop the reel automaticaly after
it was finished rewinding. After the print
was run 100 times or so, rain scratches appeared
at the end of the reel for about 100
to 200 feet. To eliminate this problem, the
clutch had to be set to its bare minimum
and the motor needed a resistor to prevent
it from starting with a jerk and causing
the film to cinch on the dummy end of the
rewinder.
This brings me to my case in point; We
will always have the problem of dust whether
we use closed magazines or reel arms.
I now work in a fourplex using automation
with 6,000-foot reels. If the bottom take-up
reel on the projector is adjusted properly
and the dummy end of the rewinder is adjusted
properly and rewound at a slow
speed, I find that I can greatly reduce the
problem of scratching the film. I'm not saying
we can completely eliminate the problem,
but we can certainly cut down on the
damage, if our equipment is adjusted and
maintained properly.
EUGENE R. PLOURDE
Projectionist
lATSE & MEMO, Local 486
Hartford, Conn.
* * •
TO BOXOFFICE:
As head projectionist. I make up a lot
of shows. Lately, I am finding that more
and more films, especially ones that have
been run on automated equipment, are being
thrown together because the projectionist
is not careful about putting the right
leaders and/ or tails back on the proper
reels when they are shipped out. Moreover,
they are not taping both sides of the film
when using a butt-end machine; and if a
splice is made with a cold splicing mal^»fi^Va^^^»S^^S^S^

- . and
If EPRAD Made a Platter
it would be Simple, Reliable
and Reasonably Priced.
We Do!
EPRAD'S Simple Platter
~^^
The platter has had a significant impact on motion picture
projection in the years since its introduction in 1969. Many
manufacturers are on the marl

. --..s^
r#^
NATO-Atlanta-1974:
NTS introduced the
Simplex N*T*Con ... the first
^^ projection system.
NATO-New Orleans-1975:
NTS introduces the
completely pre-wired
plug-in Simplex N*T*Con.

Plug-in N*T*Con saves $1 ,500 or more on
installation costs ... and takes all the sweat out
ot being ready for your first nighters.
Premiere showing: booths iso 151, 200. 201 at nato,
NATIONALTHEATRE SUPPLY

The umnager's office of the Togeki,
above, contains surveillance monitors
and controls for the entire theatre operation.
In the cabinet are television
receivers with which to observe the
lobby, projectors, screen and auditorium.
ITV cameras to monitor Sword
units in the projection booth can be
.seen above left, while a six-channel
volume control, program-setting clock
and monitoring speaker can be seen in
another part of the booth, left.
Japan's Unique L200-Seat Togeki (Tokyo Theatre)
Equipped With Eprod's Sword Film-Handling System
E prad"s Sword — Sword being an
acronym for the firm's film-handling system,
ihow-(^ithout-/?ethreading-Device —
has been installed in hundreds of motion
picture theatres, according to Al Boudouris,
president of the Toledo-based firm manii
facturing theatre equipment. A recent installation
involved ten Sword units at a
five-theatre complex in the Roth Theatre^
circuit, which is headquartered in Silver
Spring, Md. A similar installation was made
within the Springfield, III. .-based Kcrasotes
Theatres. "These men, Paul Roth and
George Kerasotes, and many others," Boudouris
noted, "arc extremely pleased with
their installations, thoroughly satisfied and
are complimenting us on the results they
are achieving."
Sword installations also arc made around
the world. In fact, one of the most unusual
theatres Boudouris has encountered opened
last ,hily 5 more Ihan 7,()()() miles away
from his northern Ohio base of operations
— in Tokyo, Japan.
The 1,200-seat Togeki is unique in nian\
respects. First, it is the only theatre in Tokyo
that has been permitted to use Tokyo in
its name. Since geki means theatre, Togeki
is translated as Tokyo Theatre.
Both the Togeki and the 20-story office
building in which it is located are owned
by Shochiku Co., Ltd. The complex is situated
in Tokyo's top downtown area, close
to all the important hotels and office buildings.
Boudouris compared the location to
that of 52nd & Broadway in New York City.
Access to the theatre lobby, located on
the third floor of the office building, is by
way of a three-story escalator. Unusual is
the positioning of the projection booth—on
the fifth floor. Most unusual of all, however,
is the electronic surveillance system.
Television monitors in the manager's offic'
on Ihe lobby level enable one to observe the
auditorium, audience, equipment, picture
on the screen as well as the total booth op
eration. All functions are operated remote
ly, including volimie, framing, focusing
masking, houselights and so forth.
The projection booth is of a sophisti
eated design, allowing intricate program
ing to include intermixing of stationary
slides with 16mm, 70mm, 1.33 to 1 TV
advertising film. Cinemascope and wide
screen. Boudouris explained that it is not
unusual for every performance to use
whole spectrum of sound on magnetic tap
with cueing marks. Synchronization is
complishcd through two foils put on thi
magnetic tape, with the last cue foil turn
ing on the projectors for the feature pre
sentation.
Installing the equipment supplied by
Hprad was Toshiba Photo Phone of Japan
under the supervision of managing dircctoi
Y. Walanahe.
The MODERN THEATRE SECHON

A 20-story office building,
right, which houses a bank on
the first floor, is also the home
of Togeki. or Tokyo Theatre,
the newest cinema in Tokyo.
Japan. Access to the thirdfloor
lobby is gained by way
of a three-story escalator. The
sealing capacity of the auditorium,
above left, is 1.200.
Acoustic draperies cover the
walls, while flooring is plastic
tile. The projection booth, seen
above in a view from the front
of the auditorium, is located
on the fifth floor. Booth functions,
however, are carried out
from the manager's office
where a sophisticated monitoring
system is located.
Sign
Products
LEADERS IN CHANGEABLE PLASTIC LETTERS
B-^S
10112117-24-11
RED, BLACK, CK. GREEN OR BLUE
^^^-1-
Finest quality changeable
plastic letters. Stainless
steel clips fit standard
7" o.c. tracks.
Samples on request. Prompt
delivery. Freight allowance.
SIGN PRODUCTS
1319 West 12th Place
Los Angeles, Ca. 90015
Area code 213-747-6546
BOXOFFICE :; .ScptcmlxT 29. 1975

Located in Resort, Scotsland Cinemas
Draw Transient, Community Patrons
U ne might say the Scotsland
Cinemas in Oconomowoc. Wis., a mere 25
minutes from downtown Milwaukee and 90
minutes from the Chicago Loop, have the
best of both patron worlds—transient and
permanent. Since the twins are located in
the Scotsland Resort, a complex featuring
an ultra-modern lodge with convention facilities.
18-hole championship golf course,
million-dollar health spa and skiing slopes,
there are vacationers as potential patrons
365 days a year. On the other hand, because
it is so close to metropolitan areas
and suburban communities, there is the
of returning patrons.
reality
Independently owned and operated by
J. Gudmundson and J. Koch, the twin is
located at the southeast corner of the main
building in the resort complex. It was constructed
on the basis of the owners" specifications.
Retaining the warm, rustic, old-world
feeling of the resort, the lobby old Eng-
is
lish in appearance, marked by considerable
use of brick, rough cedar siding, burlap
wall covering and cork panels. Palace
Lights design carpeting by Millikin, in a
bold red and black pattern, covers the lobby
floor, extending into the auditoriums'
aisles and stage areas.
A full-lined concessions area is found in
the lobby, with red tile surrounding the
counter. The snack-bar. which features a
Cretors popcorn popper, also offers soft
drinks, ice cream and assorted confections.
Massey Seating Co. designed the auditoriums
with patron comfort in mind, providing
a clear, unobstructed view of the
screens from each seat. The company used
its rocking lounge chairs in the 435- and
306-seat auditoriums. Screens chosen were
Hurley's Pearlescent. A stage was built in
the smaller auditorium, offering a speaker's
platform and display area for daytime
use by conventions and other groups.
The auditorium walls are covered by
Soundfold acoustical material, which extends
to within a few feet from the floor.
Painted rustic cedar wainscoting is used
on the parts of the walls left uncovered.
The booth area of the twin is furnished
with the latest in automated equipment.
Familiar industry names include Eprad,
Ballantyne. Strong. Electro Sound and Altec.
The booth was supplied by Harry
Melcher Enterprises.
Reflectors
Aperture and lens heat reduced. First
surlace Dichroic Reflectors with two
year coating guarantee, project more
light because It is reflected from the
front surface, without passing through
the glass.
Strong also produces silvered reflectors
lor all makes of lamps and is
able to supply reflectors for many
discontinued lamp models.
STRONG ELECTRIC/
Holophane Division
Phone (419) 248-3741
11 City Parit Avenue • Toledo, Ohio 43897
A JOHNS-MANVILLE COMPANY

"For
best value
in a
supporting
role."
Why is the Irwin Citation the hottest chair in
the theatre business? Because it's the best value...
at a surprisingly reasonable cost, it's the only really
modern theatre chair on the market today. When you install
the Citation in your theatre, here's what you get —
'^ The original one-piece injection molded (not vacuum
formed) linear polyethelene back. No repainting ever
again. No exposed screws. Mar resistant and dent-proof.
Contempcrary design with an attractive textured finish
to complement your modern theatre. The one-piece back also
forms a protective channel around the back cushion
to protect it and prevent "finger-tipping."
'k Comfort — with the Irwin option of allowing you to
select three different degrees of pitch at installation — 16°,
20°, or the unique "Comfort-Slope
"
angle of 24°. And it's
quiet, with squeak-proof insulated clips and springs.
"A" The e.xclusive Irwin "Quick-Change" seat cushion
for ease of maintenance and seat rotation allows authorized
seat removal in seconds ... no hard-fo-get-at screws.
"^e^rwin Qitatioii
"if All these features including quality construction
(of course the standards are steel, the modern structural
material) and luxurious comfort ... at far from lu.xurious
prices . . . are the reasons the Irwin Citation has met
with unprecedented acceptance. Call us or your
Irwin distributor and make your theatre really modern with
the Irwin Citation, the best value in a supporting role.
Irwin Seating
Company
P.O. Box 242!)-B
Grand Rapids. Mich. 40501
BOXOFFICE :: September 29, 1975

1
Wise Exhibitors
Examine Modernization
As Means of Greater Profit Potential
By HAROLD J. ASHE
Several circumtances may point
to now being a favorable time for an
exhibitor to examine his aging theatre business
assets. They may soon need to be
replaced with new ones. Habit, inertia and
long familiarity with present theatre machinery,
fixtures, furnishings, projection and
other equipment may have caused some
exhibitors to overlook the greater profit
potential to be obtained from acquiring
new replacements. Sometimes, it is economically
advantageous to replace some
assets long before their useful life is nearing
an end. New, much more efficient replacements
have made these older assets
competitively obsolete.
Replacement prices for some assets may
now be lower than an exhibitor can reasonably
expect them to be in the foreseeable
future. Prices generally tend to rise, but
unevenly, due either to inflation, scarcities
or to other factors such as the production
of much superior and efficient assets. For
a good many purchases, now may be a
much better time, although it may be wiser
to wait if prices can possibly be expected to
go down somewhat. However, a good many
factors besides the direct cost price of an
asset determine the value of replacements
in
relation to theatre earnings. In some cases,
the direct layout may be of much less importance
than other considerations.
When credit is needed for major purchases,
an exhibitor may now find it easier
to obtain at a more reasonable rate of
interest than he may expect to get sometime
in the future. How fast the rate of inflation
will rise is uncertain, and it may or may not
result in higher interest costs very soon.
Some shopping around for the best credit
source sometimes results in a satisfactory
arrangement.
If a new replacement qualifies for the
investment tax credit, an exhibitor can. for
a period of two years, deduct a larger percentage
of the cost directly from his income
tax bill. The credit will be 10 per cent instead
of the regular 7 per cent, from Jan.
22, 1975 until Dec. 31, 1977. This will
lower costs, the particular amount depending
on the useful life of the asset and the
purchase price. The percentage of the cost
on which 10 per cent credit can be claimed,
based on the years of useful life of the asset
that the exhibitor acquires, breaks down
along the following lines:
Years of Useful Life Percentage of Cost or Ba-is
-Full
If an exhibitor is contemplating a major
replacement and modernization that involves
making a large investment in used assets, he
can now also, for the same period of time,
claim the investment tax credit for purchases
on the amount of a $100,000 investment
limit, instead of the regular limit of
S50.000 (550,000, married, filing a separate
return, instead of the regular $25,000).
A corporate taxpayer can claim an 1
per cent credit, provided the extra 1 per
cent is contributed to an employee stock
ownership plan funded by transfers of employee
securities.
In addition, there will be depreciation
charges that are income tax-deductible from
business earnings. How much an exhibitor's
income tax bill will be reduced this year will
depend upon his tax bracket rate and his
choice of depreciation methods.
If it is to an exhibitor's advantage to claim
a very large deduction in the year of purchase
and use. he can shorten the useful life
claimed, claim a 20 per cent first-year deduction
on items that qualify and use the
double-declining balance method of depreciation.
At the other extreme, there may be
no tax advantage in taking very large deductions
in the first year of purchase. Then, deductions
can be spread over a longer number
of years, and a slow method of depreciation
used. In between these extremes are
many variations of choice of method that
can be applied to an individual exhibitor's
own situation.
Continued on page 36
H URLEY
SCREEN CO. 26 Sarah Drive Farmingdale, N.Y. 11735
PIONEERS OF ADVANCED TECHNIQUES
IN MOTION PICTURE SCREENS
IN USE IN THE WORLD'S LEADING THEATRES"
SUPEROPTICA
.
SUPERGLO .
LENTICLITE 20 . . embossed
MW-16 . . smooth
AND NOW
SILVERGLO . . smooth
. lenticulated pearl surface
. non-lenticulated pearl surface
matte white
matte white
silver surface
MADE WITH CARE AND 39 YEARS EXPERIENCE
SOLD BY YOUR THEATRE SUPPLY DEALER
The MODERN THEATRE SECTION

' VERSAMATIC* ,
16MMOR35MAA ET
CONTROL SYSTEM >
CAN AAAKE YOUR THEATRE Ai
ONE MAN OPERATION ^^
THIS COMPACT SYSTEM FOR MOVING MOTION PICTURE FILM THROUGH A 16
MM OR A 35 MM PROJECTOR WILL CUT LABOR COSTS OF RUNNING THE
ENTIRE SHOW WHILE INCREASING PROJECTOR LIFE. THIS DEPENDABLE SYS-
TEM HAS A BF PROVEN RECORD OF RELIABILITY IN ACTUAL THEATRETESTING.
HERE'SHOW IT WORKS. . M'^^-^^:'^v^^.^i::^'' M
27" or 48'" nt or when the $h<
'
Each Piatt
Holds 3 Houi
of Film
No Rewinding
FILM TENSION CONTROL
ROLLER MAINTAINS
^ ONLY lOZ. PULL THRU
4 ENTIRE SYSTEM.
YOUR
16or35MM
PROJECTOR
K
r'
Self-continued duty i
iuiti — purpose control box
>vides A.C. receptacles for
projector and turntables, mai
power switch input signal for
'
"fail-safe" device, signal,
t and start/run switch.
CAN BE INSTALLED IN Va HOUR AT ANY PLACE IN ROOM. WE CAN ALMOST GUARANTEE FOR
LI^EWITKo^fTS^M
BREAKS IN FILM ARE FIXED BEFORE LOADING FILM ON PLATTER. THIS SYSTEM WILL RUN
EVERY DAY WITHOUT INTERRUPTION.
Patent applied for
Copyright completed 1975
M.J.W. THEATRICAL ENTERPRISES, INC.
50 MOUNTAIN SHADOWS EAST
SCOTTSDALE, ARIZONA 85253 (602) - 948-7286
BOXOFFICE ;: September 29, 1975

Profit
Potential—
Continued from page 34
Besides the repair costs, if any, a good
many less obvious costs of continuing to use
aging assets may be ignored or not analyzed
effectively. However, these costs are real
and can be a hidden drain on profits. Of
course, for some assets the decision for
replacement is easy. The old asset can be
^icarly either beyond repair, repair being
answer for theatre earnings. New equipment
should be expected to earn its keep and
show a profit. This earnings potential may
need to be estimated in part on the basis of
the less obvious costs of using aging or
nearly obsolete assets. These costs are sometimes
substantial, even though it may not be
possible to estimate the amount exactly.
Along with an estimate of these costs there
should be an estimate of how much new
replacements will be expected to increase
loo costly, or be so obsolete in relation to net earnings.
newer and more efficient ones that replacement
is considered a must.
sions—machinery, projection, audio and
Some fixtures for the theatre or conces-
The decision for replacing other assets other equipment—may be fully depreciated,
often has to be analyzed carefully to come or have only a minimal amount of depreciation
left for deductions to reduce the up with the most economically feasible
in-
come tax bill. These assets may still be useful
with certain repairs or refurbishing,
while yet falling far short of favorable comparison
with new assets. The time when they
definitely must be replaced may be uncertain,
but it could be in the near future.
Breakdowns of aging machinery or other
equipment can cause more losses than the
repair costs. There is expensive labor time
lost if employees are idle while an asset is
being repaired. Employee morale may be
lowered, resulting in less than top job performance.
When there are delays, customers
can become irritated, causing loss of good
will.
Objective examination of the physical
assets of the theatre building and concessions
area may be revealing. Long familiarity
with the premises may have blinded an
exhibitor to an overall appearance of shabbiness
and age. On the other hand, these
deficiencies may be glaringly apparent to
customers, especially new ones. Sometimes,
redecorating will largely correct this, but
some furnishings, fixtures and other parts of
either the inside or outside of the building
may have outlived their economic usefulness.
Besides shabby-looking furnishings in
the
lobby, lighting there may also leave something
to be desired. The concessions area,
such as the snack bar, may also be greatly
improved with new and more convenient
fixtures with the expectation that sales will
increase.
Roof Repairs
When the building is owned by the e.\-
hibitor and the roof often has been in need
of repair, now could be a good time for
^-.cture on > , .havpn^^*
t„li'«' '
in a s\^opP'"^
200seat\--- .. depend o-^.^,,.n, too.
Write \orthi» ^ -„o 1B02
replacement if this must soon be done in
any case. Other assets could be closely
examined and compared to what could be
accomplished with replacements.
Some office machines may be nearly obsolete.
If they are replaced, an exhibitor may
be able to get new ones that will be more
efficient and save labor time. It can be
especially important to give replacement
serious consideration if machines often need
repairs, or if they are nearing an age when
repairs soon will be an added expense.
A fairly close estimate can be made of
the costs and advantages of continuing to
use present aging assets versus the costs and
advantages of purchasing new replacements.
The points here discussed will be of some
assistance, along with any other an exhibitor
may want to add.
When a larger than usual investment is
contemplated, it is advisable to consult with
an experienced tax counsel if the tax deduction
is a major consideration in making the
purchase. Tax laws, rules and regulations
are complex. Unlike the investment credit,
which is directly deducted dollar for dollar
from the income tax bill, depreciation
charges are deducted from business income
as are also interest charges and repairs. The
many depreciation choices, exceptions and
other technicalities can be very confusing,
unless an exhibitor is prepared to take the
time to give them serious study. What the
amount of the deduction will be when applied
to an exhibitor's own tax situation,
may be either larger or smaller than at first
he thinks it will be.
The MODERN THEATRE SECTION

BOXOFFICE :: September 29, 1975 37

.
Profitable Concessions Merchandising Means
Thorough Knowledge of All Products Offered
The /(illoHing article is the second ami
last to he adapted from the Confection
Sides Manual prepared by Woinetco
its Enterprises. Inc., for employees.
The first part appeared in the
August is.sue of THE MODERN THE-
ATRE.
Good merchandising goes hand
in ha -d with intelligent salesmanship in the
moulding of a successful salesperson. Besides
eye-appealing displays, ornamental
decorations and point-of-purchase advertising,
merchandising embraces an understanding
on the part of the sales help of the
products they are selling. Such an understanding
will not only increase the gross
sales, but also the net profit of the concessions
unit. You must know what the best
selling items are, u7i/r/i yield a greater profit
and how to display and merchandise the
higher price
lines.
It is important also to be so thoroughly
familiar with your stock that you can suggest
substitutes in the event you are out of
a particular item. It is important to know
how to manufacture popcorn properly and
how to merchandise it for maximum sales.
You must be certain that you are serving
the best and coldest drinks possible from
the attendant-operated machines.
The mechanics of all this "know-how"
is the basis of this article and will be discussed
in its relationship to good merchandising.
We are discussing the proper merchandising
of popcorn first because, with candy,
it represents the bulk of our gross sales;
THEREAL TH/m..nota substitute/
% PURE original anhydrous*
assurespopcorn concessionaires
• No water — No soggy popcorn
• No waste — No rancidity — No curd
• Does not need refrigeration
• 20% more volume per pound
• 34.64% more usable cc's per pound
• Excellent spreading quality
• Makes advance buttering possible
• Saves time — Speeds service
• Increases sales — Profits per pound
OrdernOW! OdeW's Anhydrous BUHERfat
is available from authorized distributors . .
Coast to Coast — write for name of
distributor that Is serving your territory.
ODELL CONCESSION SPECIALHES
MAINOfnCE:
P.O. BOX 281
GAumoi, lOAflonets
nLiOMSMSZZ
CO.
MUNAUKEE OmCL-
1109 N. MAYFAII N
and it is the most important item from a
stand-point of profit. Popcorn is universally
liked by children and adults, and you
can sell more if you will follow carefully
several merchandising rules.
(1). Plan your popping so that when
customers are approaching the counter, the
com is being freshly popped and spilling
from the kettle. You can thus attract the
patrons by the aroma and the noise and the
corn motion. They also will know the popcorn
is fresh.
You cannot always time popping so perfectly,
but most of the time you can. Do
not pop up a big batch of corn when you
first come on duty and then rest. In general,
it is better to have a quarter of a bin of
popcorn displayed and the kettle lively popping
as customers approach, than a full bin
of corn with a dead kettle. Of course, the
above action does not apply when you are
anticipating rush or capacity business. However,
at such times, you will probably box
in advance and continuously pop anyway.
(2). Keep your popcorn machine
clean. Continuously wipe the kettle lips and
the glass surfaces with a clean cloth to keep
them sparkling. Later on we will tell yon
more about the thorough cleaning of your
equipment. However, now we are concerned
with the cleanliness of all parts of
the machine visible to the patron. Popcorn
is a food, and must be handled and sold
under absolute sanitary conditions.
Do not touch the corn with your hands;
you are given a scoop for that purpose.
(3). Make certain you have signs
prominently displayed selling buttered and
plain corn. Push the buttered popcorn as
much as possible. Mention it to every customer.
It is a higher unit sale and will increase
your per-person sales averages. Be
sure the lights on your machine are all
working and on. Light, as you know, ;ittracts
attention.
(4), Popcorn should be as warm as
possible when served. Consequently, your
warming pan should be on at all times, and
in selling, always scoop from the bottom
of your pile. Keep your doors closed when
not
popping.
(5). Buttered popcorn should be sold
if possible. Always fill the box half full ol
corn, then spray one pumpful of butter; fill
the box to the top and spray again. This
spreads the butter through the corn in ad-
Continued on pave 40
The MODERN THEATRE SECTION

n-ianually operated for small volume locations . . .
.
. .
Welcome
NATO-NAC-TEA Conventioneers
See us in Booths 400-401
Rivergate Exhibition Center
New Orleans, La. Oct. 1-4
^ s
the "PROVEN PRORT PACKAGE"
the
Dispensers
SERV-O-MAT — Fully automatic Butter Dispenser .
New, Modern. Efficient and Durable . . . Trigger touch-bar
efficiently dispenses controlled portions of fiot butter.
THE DELUXE BUTTER SERVER — Lighted ... Low cost.
controlled heat.
the
Buttercups
the Sales
Accessories
and Catalog
WITH VITA-GLAZEin
the Nations 5
most popular sizes.
Wax free. Leakproof .
in the familiar brown
& yellow, Name brand"
often imitated but
never duplicated.
INTERMISSION TRAILER — 35mm, color by Technicolor.
Hollywood produced 40 second power packed entertainment
action film selling BUTTERCUP.
GIANT 24" Plastic Replica in Brown & Yellow (Illuminated).
CATALOG — Illustrated to show sales getting display items
. . . the way to Increased volume without increased overhead
and sales attendants. A complete profit line.
* VITA-GLAZE
developed for exclusive use on BUTTERCUPS". The paper
coating that prevents leaking and has that appealing
"satinsoft ' finish.
1109 NORTH MAYFAIR ROAD
MILWAUKEE, WISCONSIN 53226
BOXOFHCE :: September 29, 1975

.
.
Tempting James River Brand Barbeques are ready to "heat 'n serve" in seconds. .
(5)
down on your corn so that you will have
Merchandising—
only a small quantity left—enough to appeal
Continued from page 38
to a stray customer. This would be, in general,
Toward the end of the night, sell
about two to three kettles-full. After
dition to adding a certain amount of showmanship
to the operation.
closing, empty your waste can and scrape
Having discussed the merchandising of the unsold corn into the can, covering it
popcorn, there are several other rules as and closing the bottom door. Then clean all
to the handling of popcorn that ought to the salt and residue from your warming pan.
be emphasized.
The saved corn can be warmed over and
mixed with fresh corn the next day.
filling a popcorn box hold it
(1) In
lirmly on the board sides, not on the narrow
Now lefs talk about the standard pro-
ends. If you do not follow this rule, cedure for manufacturing popcorn.
without exception, you will give the customer
First, make certain that you have oil or
much more corn than they are enti-
seasoning in your kettle. There should al-
ways be oil in a kettle, whether you are popping
tled to.
or not, otherwise you will burn or
(2) In filling a popcorn box or bag,
do not pack down with the scoop. This smudge the interior, possibly damaging the
mashes and breaks the fluffy kernels.
elements. One turn of your seasoning pump
or in
(3) Do not bag or box in advance, unless
emits approximately 2 ounces of oil,
absolutely necessary. Corn will not stay the case of the new Manley Aristocrat, 4
as hot in a container, and the customer will ounces, and that is the correct measuring
it get the idea that isn't fresh.
for one popping. Turn your kettle up to
high. When it is hot, pour in a cupful of
(4) Once the corn is cooked, rake it
corn that has already had added to it 2
gently with the scoop across the grill in the
warming pan in order that the small and teaspoonsful of popcorn salt or 4 teaspoonsful
unpopped kernels (called "old maids") will
in the operation of an Aristocrat.
An Aristocrat machine has much more
fall into the waste cans. Do this, and you
will have left to sell only the crisp, fluffy, capacity than a regular Manley machine
and uses a double cup of corn; hence
large kernels.
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U.S. PRINTS DOLLARS
James River Brand
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S-T-R-E-T-C-H-E-S em
Complete meals-on-a-bun brimming with choice, lean meats, savory seasonings
flavored with GENUINE SMITHFIELD HAM. . .Faster service, 65 to 75%
GROSS PROFIT and more customer satisfaction... make box office
news when you serve GENUINE SMITHFIELD BARBEQUES.
double seasoning and salt. When the corn
has cascaded over the kettle and the popping
noise has stopped, dump the kettle.
Immediately pump another turn of oil into
the kettle and repeat the process. When you
are through popping, be sure to pump oil
into the kettle and put it on low or off,
depending on how soon you expect to use
it again. When you are popping your last
kettle of corn, you should turn off the heating
unit when your corn begins to pop. B\
the time the popcorn is finished popping,
your kettle will be cooled and will not f II
the lobby with smoke.
For extra flavor, you may wish to add
one teaspoonful of a seasoning salt to each
cupful of popcorn salt used.
You can demonstrate considerable skill
in
the timing of the dumping of your kettle
in the process of popping. If you dump the
kettle too soon, you get too many unpopped
kernels; if you tilt it too late, you get burned,
unedible corn. Watch this carefully!
Follow the above instructions carefully.
Do not try to take short cuts. A cup of
corn, no more and no less, to one turn of
the oil pump is the correct ratio.
Push Buttered Popcorn
Buttered popcorn can be a major sales
item for your unit, if you take the trouble
to sell it. The best and surest way for patrons
to know about buttered corn is for
you to tell them.
Some few customers may believe thai
your popcorn is being fried in butter. You
must explain that butter has too low a melting
point. If it were put in an intensely hot
kettle, it would merely boil off and turn
brown. Therefore, butter is not practical in
the manufacture of popcorn. (Wometco
theatres use coconut oil, which the circuit
believes is
the best popcorn seasoning available).
We have said before that to sell a product
well, you must know as much as
possible about it. Few people know the
true story of popcorn.
Popcorn is
Popcorn is Nutritional
one of the most healthful and
nutritional foods on the American diet.
Did you know that pound for pound popcorn
exceeds in food energy value milk 60
to 1, eggs 2^2 to 1 and round steak 2 to 1
Furthermore, it contains more nutrition
than 96 per cent of all edible foods. Popcorn
supplies us with proteins and roughage
so necessary for a sensible and balanced
diet.
These are true facts, proven by statistics
published by the Department of Agriculture,
Few people, however, know them.
You can and should use this data in talking
with your patrons. Let them know that
popcorn is healthful for everyone, adults
and children alike. Dentists have recommended
popcorn as an aid to buikling
healthy gums and teeth.
Remember, then, that popcorn is a tixnt.
a nutritional food rich in cricrgN value,
proteins, minerals, and vitamins.
Conluuicd on /Higr -^2
The MODERN THEATRE SECTION

When it comes to making great popcorn, and giving
it great taste, Durkee promises a lot, because we
have the products that moke great popcorn.
Promise 6. Durkee Pop-All.
This hguid popping oil goes to work fast, and it
won't gum up the works by gumming up the eguipment.
Promise 7. Durkee Popex.
A coconut based, colored, semi-liguid popping, and
seasonmg oil that extends shelf life.
Promise 8. Durkee Dress-All.
The buttery flavored, colored topping oil that adds
the final touch to popcorn.
With every Durkee product, you get the promise
of a guality product. And the promise that the
product you buy will do what we soy it will, or
we'll refund your money.
And we're not just
saying it to butter you m,
OUKKtE FOOD ICl CROUP
up either, we mean it. ^^ ©unKge
Every product is a promise
BOXOFFICE :: September 29, 1975

1
^
Merchandising—
Continued from page 40
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Dept. 1414,
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Buffalo, N.Y. 14202
To summarize, then, the salient features
of proper popcorn merchandising;
1. Manufacture it correctly.
2. Sell it hot.
3. Sell it fresh—keep it popping whenever
possible. Motion attracts and
sells.
4. Sell it buttered, and it will increase
your per capita sales.
5. Keep your equipment clean.
6. Know your product and its merits
Candy
Candy is easy to sell since most people
have a "sweet tooth." Anyone can sell a
Mounds or Hershey bar, but to ma.ximize
your candy sales you must know the fimdamentals
of good merchandising.
(1) Mass displays sell merchandise.
Pile your candy neatly and evenly in attractive
patterns on top of your counter.
In the case of open-face counters, arrange
It neatly on the steps. A stack or mound
of items 7 or 8 inches high is eye-stopping
and eye-appealing, whereas, people are reluctant
to buy when only one or two bars
are displayed. This method of mass display,
making the merchandise available to the
touch of the patron, will sell more. This is
particularly true of "impulse" sales, where
selling time is limited. It is generally agreed
that a patron will pick up a candy bar and
wait until a salesperson is free in order to
pay for it, but won't wait the same length of
time to ask a salesperson for the candy
(which would be under glass in a case).
The length of time for both transactions
might be the same, but the psychology is
not.
In the case of the newer type counters
without a glass top but with a series of display
steps, the merchandise should be piled
high and neatly.
Emphasize High-Priced Items
( 2 ) Push high-priced items. thereb>
increasing your unit sale
or per capita sales
average. You can do this by the proper
placement of candy on your counter. In
general, the front row of your counter is
the strongest selling position. Breaking this
down further, the front row in the center
is best, then the front row right, then left.
The same is true of the top step of your
open counters. Carrying this further, the
second row or second step would ibe more
valuable than the third. Therefore, place
your higher-priced merchandise in strategic
positions where it will be more likely to
sell. Test out these theories and satisfy
yourself that they do work.
(3) Push hifih-prajit merchandise. 7 he
confection department of Wometco periodically
publishes a list of high-profit candies.
These candies should receive preferred display
space. By following these instructions
you will increase the worth or net profit
of your counter, which is the most important
factor to a business man. Read these
lists and utilize them.
(4) Serve fresh merchandise. Rotate
your displays. Do not pile new candy on
Everything
for your theatre
Booth equipment
Seating
— Carpeting
- Concession Supplies an<
COMPLETE SERVICE & PARTS
DEPT. ON CALL AT ALL TIMES
nr I
Welcome Conventioneers
to the NATO Convention
Come see us in
New Orleans!
TRANS-WORLD THEATRE
SUPPLY CO. INC
2931 Lime Street
Metairie, Loulllono 70002
(504) 885-4966
Customers — and friends
all over the World.
9*KAeaAe. Snack BoA. Piof/itl lOiiU
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PLUS VOICE!
33 INDIVIDUAL FOOD FILMS
Header, Center and Tag Films
Call or Write For Further Details
Marquee, Lobby & Display
Coming in October
The MODERN THEATRE SECTION

top of old; build your displays up after a
rush, from the bottom up. Do not sell
mashed, discolored or frayed candy. Turn
these bars in to your manager for credit.
(5) Decorate your counters for holidays
and special promotions. Beautiful displays
are eye-catching and an aid to increased
sales. Remember these holidays:
Christmas, Easter, Valentine's Day, Halloween,
Thanksgiving. Indeperdencc Da\.
Very often there is special candy to pro
mote and sell on these occasions.
(6) Know your merchandise. Know
content and what tastes like. You can
its it
sell much better and more eiithusiasticallv
if you know what you are selling. .Mso. if
you are out of a specific item, you can
recommend as a substitute a bar similar in
taste and makeup. For example. Nestle
bars arc similar to Hershey; Butter Nut is
like Milky Way, and O Henry analogous
to Baby Ruth.
The above data on good merchandising
will help you immcasurabh to increase
sales. If you combine this with good, aggressive
salesmanship, you will indeed be a
credit to your job and the company.
Perishability
There are several other important facts
to remember concerning candy, which have
a direct bearing on good merchandising.
( I ) Candy is perishable, so do not
over order. Wometco's confection department
will control this to a certain extent,
but it may not know the exact status of
your inventory the day you put in your
order. The confection department operates
a large air-conditioned storage warehouse,
and is thus able to store candy and keep it
fresh much longer than any unit can. Candy
is delivered to you at least once a week.
Therefore, it is sensible to carry in your
theatre about a week's supply of candy to
insure
variety.
If you have items that are nol moviri!;
in your theatre, the confection deparimcn!
should be notified, so that they can be returned
for credit.
(2) When you handle your merchandise
in setting up your display or in putting
candy away at night, be careful nol to crush
either the candy or the wrapper or box.
Keep the spoilage at a minimum in your
theatre. You can do this by careful and easy
handling.
Seasonal Aspect
(3) Candy is seasonal to a certain exlent.
In general, chocolate goods sell better
in the winter season, and other goods such
as gimi drops, orange slices, spearmint
leaves, Jordan Almonds and licorice sell
better in the summer. This is good information
to have, and we follow it to a great extent
in purchasing. You can. therefore, plan
your displays for the various seasons of ihr
year.
To summarize, candy in theatre imits
should be merchandised in mass displa\s.
Cretors President
(^^^ will nickel and
0^^ dime you to $90
'yf^'^r^
an hour.
CRETORS
PRESIDENT
PR 32 G6 (gas) or
PR 32 E6 (electric)
Capacity: 32 oz.
(Also
available in 20-oz.)
Dimensions: 72" long
X 24" deep x 54" high.
Gas Model: Bottled
or natural gas
Electric Model Voltage:
115/208 or 115/230
1^, Hot Popcorn. 15C a box. What a great way
_ f to make $90 an hour.
,c"!5r*
Cretors President pops over 600 bags of
delicious, piping hot popcorn every hour. Sell it for
15C a box, and in just an hour you'll have over
$90 in the cash register. And Cretors FVesident
is so durable, so well-built that you can
expect that kind of output hour
after hour, year after year.
The President features a stainless steel interior and is
set in an extruded aluminum frame with dramatic front and
side panels. (You can even order formica to match or contrast
your existing counter at a small additional charge.)
Cretors unique Cornditioner, pushbutton seasoning
pump and finger tip controls combine to make the President
ideal for any high-traffic, high-volume operation.
Cretors President is quite a machine when you think
about it. it's a $90 an hour opportunity. And it makes your
concession look like a million.
Cretors is also your headquarters for Popcorn
Warmers, Cotton Candy and Caramelcorn Machines
and Accessories.
Send for complete information about the
Cretors line and the name and address of your nearby
Cretors Distributor
CRETORS
21 Po|Kuiii Buildiii'j
Nashville, Tennessee 37202
Factory: Chicago, Illinois
Cretors is Popcorn
(and ha-i bppii since 1885.)
Conliriiiecl on /«i.w

—
Boost Drive-In Concessions Business
By Examining Fast Food Operations
By
ALLEN M. WIDEM
Regionall\' and nationally, the socalled
fast-food establishments—McDonald's
Restaurants et al—have not flourished
on tasty hamburgers and French fries alone.
Obviously, it goes without saying that some
of the heftiest advertising and promotional
budgets in the history of the American
food industry have contributed to their success.
But—and an especially strong "but"
particularly for the drive-in theatre sector
of the film industry— just as important contributing
factors have been courtesies, extra
considerations for youngsters and a philosophy
among managers that a quickly
served customer is a returning customer.
It doesn't take an extraordinary imagination
to come up with ways to build concessions
business at drive-in theatres. One
sound idea would be to chat with patrons
at the concessions building, finding out
what they would like to see added to tho
menu. Another idea would be to offer something
special, like pizza. If it is selling well
in your immediate neighborhood, why not
undertake to make it available, having it
handled either by your own personnel or
bought at a fixed or fluctuating scale?
Something else to consider is youngstergeared
snack food. Is it ample and adequate
and well displayed for impulse buying?
Stocking two- or three-penny chewing gum
at the counter is a sound idea, and should
especially appeal to the budget-conscious
father returning to his car at intermission
time. Several chewing gum firms offer packages
of chewing gum along with photos of
sports personalities at a nominal price. Why
not ask your candy-tobacco distributor
about the availability? A youngster whose
dad bought chewing gum packets containing
such cards will certainly be displaying
them to his peers, along with explaining
where he got them.
This past summer the McDonald's chain
—a still-expanding group demonstrating an
amazing awareness of patron likes and
wants—sold glasses decorated with caricatures
of cartoon figures as part of a "package."
What's to prevent an enterprising
drive-in manager/ owner casting about for
a similar-themed tie-in with an equally enterprising
discount department store? The
promotional thrust would be practically
limitless, with only a minimal cost to the
ozoner.
It can't be over-emphasized that what
fast-food chains have done to build and
sustain family trade is indeed applicable
to drive-in theatres. Distributing free balloons
to youngsters and hiring a local per-
former to clown around at
peak trade times
are methods of building business that are
easily applicable to the film industry.
In this Bicentennial year, many fast-food
chains are mounting historical displays,
some tied to the region's participation in
the American Revolution. Getting a patriotic-minded
organization to participate in
a similar display in an ozoner's concessions
area would be an excellent idea for
fall and winter.
Consider Interesting
Giveaways
There are also fast-food chains giving
away sheets containing area points of interest
to customers. These are easily obtainable
througfi local or state historical societies.
A cooperating drive-in will be remembered
by the latter as a price outlet for
reaching the public.
Still other fast-food operations go out
their way to alert customers to the few
of
minutes' delay that might occur when preparing
a hamburger to a specific order. At
a number of McDonald's outlets visited by
this writer, at peak trade times mind you.
the food-handlers smilingly advised, "That'll
be a few minutes." How long has it been,
Mr. Exhibitor, since you last stationed yourself
in your concession building— at peak
trade times mind you—and heard your employees
reflect similar cordiality? Manx
employees, of course, do this out of instinct,
but a glare instead of a smile makes for
poor patron conditioning.
We have seen management-level personnel
at a fast-food operation briskly picking
up litter in a parking lot at peak trade times.
The exhibitor plaint, of course, is the lack
of adequate manpower, particularly at peak
trade times, to attend to litter. However,
when all is said and done, the sight of a
spotless parking area, or in the instance of
a drive-in, the concessions building's immediate
periphery, is something the customer
remembers and talks about days later
when he encounters a littered parking area
in yet another eating establishment.
We also have seen teenage personnel in
fast-food places going from table to table
asking, "Is everything all right?" Sure, they
are hired for that purpose, but the basic intent
is to make the customer feel at home.
A similar-themed approach at a drive-ni
concessions building will go a long way in
making sure that customers will indeed be
back again—and often!
Wherever you
a
are
BUTLER concession center
will be the best thing thot ever happened to your theatre. We plan
them to make greater profits for you and build them to take the
use for many years. Let us know where you are—'^e will do the rest.
For YOUR
BOXOFFICE
Engrovad by
our •xcliuive
process on luclte
to your
Distributed by
^X
butler fixture & mfg. co.
2323 South Lipan St. • Denver, Colo. 80223
Proctor Distrib. Co., Ir\c. 2335 S. Inca St. / Denver, Co.
1 (303) 934-5455

Merchandising—
Continued from page 43
High-priced and high-profit merchandise
should be given preferred placement on your
counters. Only fresh merchandise should be
displayed and counters should be neatly and
attractively decorated for specific holidays I
and special promotions.
;
Drinks
Every theatre unit sells drinks in one
|
form or another. In most indoor theatres,
we have replaced the attendant operated
machines with automatic mechanical cup
vendors. In the drive-ins, however, and some
indoor houses, we still have attendant-operated
equipment.
It is advisable to consider the following
points with regard to
beverages.
( 1 ) Drinks render a high gross- profit
and their sales should be pushed. Ask your
customers whether they would like a cold,
refreshing drink. Many times they are not
aware of the drink dispensers.
(2) If you are selling different priced
drinks, push the sale of the higher priced
Clip. This you can do by saying "Would you
like a large cup?"
the
sweet smell
„
ofsuccess
without refrigeration
Carbonation
(3) Drinks should be well-carbonated.
A flat drink is no good. Check gauge on
your carbon dioxide gas tank to make certain
it is set near 70 pounds of pressure. If
you have any complaints as to carbonation,
inform your manager.
(4) Drinks should he palatable. They
should have the right mixture of syrup to
carbonated water. Your manager will check
this from time to time, but keep him informed
as to complaints or cups left on the
counter only partially drunk.
(5) Use the counter signs and display
material that have been furnished you
to aid in the sale of drinks.
(6) Keep a close watch on your cups
or containers. They are charged out to you
just as cash, each cup representing 10 cents
or whatever price you are charging. Since
they are the same as money, any cups that
are defective or destroyed must be reported
to the manager for credit.
w ^
Get
golden, better-tasting
popcorn with a tantalizing
aroma that sells. Wrapped,
pre-measured, ready to use
bars eliminate waste.
Go PVO.
Other Items
Other major items worth considering include
frankfurters and ice cream.
(1 ) Frankfurters are sold in a number
of confection units. In general, they are an
excellent item for drive-in theatres. It is
important to sell premium-grade meat.
Whether you operate steaming or grilling
equipment, both the frankfurter and the roll
should be nice and hot.
(2) Ice cream sells very well in certain
locations and not so good in others. In theatres
such as the drive-ins, where patrons
are permitted to take it to their seats, ice
cream sells well. However, where buyers
are required to eat ice cream in the vicinity
of the unit,
sales are hampered and limited.
C^^yrf*
nclicioiis popcorn toppinj: oil
U)oks, Mm-IK, ta^tos better 'n butter with P\'0's
"Maiiic Ingredient:' Easv pour. No waste.
PVO International Inc.
Vegetable Oil Is Our Middle Name
Call Mike Bresnahan 314/621-4345
Central Division • 3400 N. Wharf • St. Louis, Missouri 63147
BOXOFFICE :: September 29, 1975

Saturday Matinee 'Cleans Up
With Novel Soap Admissions
Youniisteis examine mote than 700 bais of soap that 'gained adnnssion joi iheiii
and then fi lends to the Town & Coiinti\ Twin Cinema on the last da^ of the
theatre's summer matinee series held each Wednesday. Bill C. Ivy. manager
of the newly opened theatre in Marion. 111., initiated the merchant-sponsored
program of free matinees shortly after being named manager. Ivy had promoted
a similar program when he was manager of the Grand Theatre in Dii Quoin.
The soap was donated to the athletic program of Marion High School.
Exhibitors
Print
By
Need Close
Media Rapport
ALLEN M. WIDEM
As thj saying goes. "There are men who
manage theatres, and there are showmen
who supervise shcwplaces. The difference,
markedly, is in the week's boxoffice
grosses."
Den Baker, in charge of promotion and
publicity at Loews Theatres. Inc.. New
York, is a former theatre manager who
knows full well what it means to pitch,
promote and promulgate motion picture
theatre attendance.
He was in the field as a manager for
Loews before wsr.ding his way to the New
York heme offic;. And between his field
and home office niches, he has managed to
come up with significant findings on the
rationale of promotion, particularly as applicaible
to selling a film in the print media.
For example. Baker urges that a theatre
manager make his presence known, promotio-n-wise,
from morning until night. .And in
going after "numbers"—large quantities of
attention-getting activities inevitaibly reflecting
the local newspapers—he urges Loews
managers across the country to make their
presence known to the amusements editors
of the various newspapers on a week-afterweek
basis.
'There is no point." Baker asserts, "in
relying merely on mailed or hand-delivered
1^* golden
s»o^ \kinist
Come see us in Booth 357
NATO—New Orleans
The quality line of
edible oils for the
Amusement Industry.
starring;
golden mist
Duitery tiavoring
for popcorn
•Costs Vi as nnuch
as butter
•Contains pure
butter oil and pure
vegetable oil
•Unique buttery flavor
and color
•Long shelf life
PACK
6/1 gallon cans
golden misf
liquid shortening for ttie finest
deep fried foods
IHigfi smoke point
Hong shelf life
»High resistance to
foaming and breakdown
PACK
3/ 10 quart cans
golden mist
popping and
seasoning oil
• Semi-liquid
• High smoke point
•long shelf life
•Exceptional flavor
Outstanding flavor
stability
A
stability
•No refrigeration
Box 6165 • Dallas, Texas 75222 • 214 387-1224
Anderson Oayton Foods
PACK
50 pounds pails
5 gallon can
6/ 1 gallon cans
The MODERN THEATRE SECTION

'
Rcfrigerotor
'
Refrigerator
'
Freeicr
'
Refrigerated
|
material to boost the current or upcoming
show. You've got to get down to the newspaper
ever>' week. There's no substitution,
if a showman is to get the exposure ho
wants for his entertainment product on the
screen."
In a recent manager's bulletin. Baker
raised questions about advertising contracts
with newspapers, asking whether
managers had road them recently, or for
that matter if they had copies on file. He
asked if they were benefiting from the best
possible rates, or had circumstances changed
over the years.
"The advertising department examines all
contracts, but an important condition might
have been overlooked by yourself and the
department. " Baker warned. "For example,
if we're paying for engravings, can the
charge be eliminated by rendering completed
paste-ups to the newspapers'?" He
noted that since many newspapers have
changed to "cold tyf)e." engraving charges
might be eliminated if managers were to
investigate the matter completely.
Regular Contact Vital
Baker is certainly one to emphasize the
importance of good rapport with newspapers.
"The entertainment editor of each
newspaper should receive a personal visit
each week from a Loews manager," Baker
stresses, "and this can be accomplished
generally when delivering the ads for the
next schedule.
"Give him your bookings, alert him to
feature times and make sure he has stills
and background material to do a story
should he want to. You'll be surprised how
often a conversation with the entertainment
editor turns a story into print. Should he
require material not on hand, contact the
advertising department promptly. and
they'll see that he has whatever he needs in
a matter of a day or so."
Baker drives home again the importance
of regular contact with the print media.
"This is the surest way to make certain that
your ads aren't going to be shuffled around
by somebody who doesn't think you really
care. What is more, giving an entertainment
editor a wide choice of suggested 'plants'
well ahead of time will pay off handsomely."
Baker also recommends that a theatre
manager or alternate make a daily practice
the year around to pick up the first edition
of the local newspaper to make sure that
fl) the ad is properly presented; (2) the
movie guide or clock contains the right
times; (3) the "plant" or publicity break is
not without prof>er identification, esf)ecially
with regards to playdate.
"Theatre managers are apt to overlook
what can be done, promotionally." Baker
f>oints out, "and this is understandable in
these times of staff turnover and other
pressing problems in a theatre. But we're all
showmen, or we wouldn't be in the business
in the first place; Somehow we must find
the time and take the effort to get out and
sell our attractions, our very atmosphere
of courtesy. We can do this by calling on
entertainment editors, by alerting the editors
or alternates of area secondary school
Continued on page 4S
^ lor more drive-Mrol
To Vittle Vendor quick service...
rOR YOUR DRIVE-IN--
MORE SALES-MORE PROFITS
PER INTERMISSIONwHh
VUm VENDOR
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At intermission, time is money!
The more people you can
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the more your profit . . .
With VITTLE VENDOR
self-service hot-food dispensing
lines you can give your
customers a greater variety,
instant food service AND
BY SERVING MORE, make those
greater profits.
Your choice of
overhead warmers,
drop-in counter and
free-standing units
with moist or dry
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Write today for free
Vittle
Vendor catalog
and price list, and the
full line of Star Metal
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No obligation, of course.
j!'^^:»..Sffe®~ggI
ADD These Profit-Making Units
Sondwich—Solod
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Counter Units
Freeicr Counter Units
Base Work Tables
Base Work Tobies
Disploy Cases
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oted
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"IN STOCK" at
Updrofr Exhou>t Equipment Slonds
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refrigerated
Compact Brcod Cabinets
Urn
Utility
Stands
Stands
Hot Food Tobies
Bcveroge
Coolers
Boses— Refrigerated
Water Coolers
STAR METAL
CORPORATION
ANN ST.
TRENTON AVE. i
PHILADELPHIA 34, PENNA
BOXOFHCE :: September 29, 1975
47

—
The straight
path to
PROFIT
INFLATION!
Media
America's finest popcorn seasoning im,-
parts rich butter-like flavor... and color!
Rapport-
Continued from page 47
and college newspapers and the like. We
should not overlook any avenue of free
puiblicity."
A phone call once a week to merely say
"Hello" to a newspaper editor. Baker feels,
can go a long way. "You're not out to
plant' a theatre break every time you see or
talk with a newspaper editor. Calling to
alert him to a news-ibreak that can be
passed along to the city desk is something
that will make him remember you even more
favorably,
too."
ppii pliil
liquid
popcorn
seasoning
Still the
leader!
Don't
trifle
with the
most
profitable
concession
you have.
SIMONlNSSnNS
Encourage Staff Members
Above all. Baker holds to the theory that
young staff members, who profess a liking
for promotion, should indeed be encouraged
to "do their thing"—^getting out and
lining up stunts.
"There's a wonderfully rewarding feeling
of individual accomplishment on the part
of the staff memiber in being able to line
up a window display, or knowing that what's
said before a high school drama group will
be meaningful for the listeners in terms of
getting to understand more exactly what a
theatre is trying to do. And a peer spokesman
is the best ticket."
Merely dawdling out distributor-supplied
promotion material, whether by mail or
hand-delivery, is not the end-all, fully-comprehensive
way of "selling" a motion picture
theatre. Baker concludes. "Going the
e.xtra mile, pays off," Baker believes, "'both
for the theatre and for the individual, the
latter in terms of pride-in-j)erformance. Any
other approach is not sihowmanship in the
true
test of the phrase."
PROVE IT NOW!
We'll be happy to send you a free working sample.
C. F. SIMONIN'S SONS, INC.-Refiners
Tioga & Belgrade Sts. • Phllodelphia, Pa. 19134
Seasoning specialists to the nation
Accidental 'Flopover' Is
Profitable
Eye-Catcher
George J. Yarbrough. owner of Chalet
Theatre in West Yellowstone, Mont., nearly
flipped over the
patron response he
received when he inadvertently
flopped a
one-sheet in a coming
attractions display
See our complete line of equipment
the box
':f\„,
163 and 164
"Since 1 have been
changing paper for
years, and no one
ever said a word
about it when it was
done right," Yarh
r o 11 g h said, "I
thought I'd just leave
it that way. As a result,
our local station
picked it up and mentioned
it on the air as a news item—free!"
"1 don't know—whoever does in this
absurd business— if it was the poster or
a better than average horror film, but our
business was above average," Yarbrough
noted.
The MODERN THEATRE SECTION

Ballantyne Offers
New
Replacement Package
Ballantyne of Omaha has devised a unique
replacement plan designed for theatres with
obsolete projection equipment, according to
J. R. Hoff, chairman of the board of the
theatre projection and sound system manufacturer.
"Ours is probably the only industry
in the world." Hoff said, "where the
product we sell—the picture and the sound
— is neglected by the majority of theatres
and reproduced with equipment 20, 30 or
more years old."
What the Ballantyne replacement plan
provides, Hoff pointed out. is automation
for any sized theatre with only a modest
cash outlay required. The plan offers reasonable
terms as well as a positive cash flow
from the day it is installed. Hoff noted that
xenon lamps have made nearly total booth
automation both possible and practical, and
with the ever-increasing labor load being
a factor in overhead, theatre owners have
been seriously turning to automation as a
means of reducing the overhead.
Hoff explained that the plan allows present
obsolete equipment to be accepted as
full down payment, in most cases amounting
to more than what was paid years ago.
In addition there are no payments for three
months after installation and none in May,
November and December, traditionally slow
months in the industry. Other features of
the plan include a full 10 per cent investment
tax credit passed on to the theatre
owner and complete removal of old equipment
and installation of new at no cost to
the
buyer.
Referring to the need for improved projection
equipment in his comments on the
new Ballantyne replacement plan, Ed Nelson,
president of the firm, noted that studios
recently have been showing ;in increasing
in interest the condition of the equipment
by which their products will be presented,
some even insisting on certain standards before
booking a picture.
"We have introduced a profitable approach
to replacing obsolete booth equipment
that is encouraging older theatres to
modernize," Nelson said. "Their primary
concern is cash flow, and we've devised a
way to give them modern automated equipment
and increase their cash flow at the
same time."
According to Ron Echtenkamp, director
of marketing for Ballantyne, the plan is
limited to theatres at least five years old.
It is not available to new theatres.
"From a credit standpoint," Echtenkamp
pointed out, "we are treating all contracts
under the plan very liberally. We are looking
more to longevity in any given theatre
than to the theatre owner's personal wealth."
As an example of the cash flow, Echtenkamp
referred to a small theatre (less than
500 seats) having a Ballantyne replacement
plan contract of less than $1.5,000 for complete,
new automated booth equipment
installed. He said it will have a positive
cash flow of over $6,000 the first year and
over $5,000 the ne.\t four years.
The Aroma of Popcorn is Pleasant.
^^^ J^^
^V^I^MP
^EP^
Li L
In the Manley Vista Pop exhaust goes
directly through our electric filter.*
All oil
particles are removed, thus eliminating
cooking odors from the kettle
The Vista Pop filter eliminates 90°o of
the filtration problems inherent in older
popcorn machines. It prevents accumulation
of oil bearing steam and smoke.
This is especially important in hard to
vent low ceiling areas v^here concession
stands are sometimes located.
Your customers smell the aroma of
freshly popped corn from the warming
pan. Best of all, they watch the popcorn
popping in the Vista Pop Kettie-an
irresistible sight.
The Vista Pop's heat control eliminates
operator inefficiency- its automatic.
There's no guesswork. The Vista
Pop even meters seasoning to the kettle.
Here in one machme-the Vista Popyou'll
find the perfect balance of operating
efficiency, eye and taste appeal
plus profitability. Write for complete
details.
•Available in Visia Pop Model Only.
The Odor of Popcorn is Not.
The answer is the
IVIAJyiEY
VISTA POP
A Single Source For All Your Popcorn and Supply Needp.
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Canadian office: 369 Chuich St., Toronit), Onf. MSB1Z9 Phone: 4l6-368-«l26
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ProlocI yourself, your family and your homo with
(his 7-shot automatic .22 caliber non lethal tonr
gas pistot Instantly slop attackers, molesters,
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quickly as you can squeeze the trigger Solid metal
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trigger safety lock No Federal Firearms License required
Don t be contused by cheap metal and plastic
that might misfire or jam m an emergency
BOXOFHCE :: September 1975

NEW
TECHNIKOTE
SCREENS
JET WHITE
PEARLESCENT
PREVENTS Cross Reflection
of Light!
*'
Cotton Backing
PREVENTS Bellying on
Curved Screens!
WILL STAY WHITER LONCERI
Will GIVE iETTER ClARITY
AND COIOR RENDITION!
THE FINEST IN
DRIVE-IN SCREEN PAINT!
"SUPER-WHITET'HI-DENSITY"
. . . Ih« old slond-by! / ... for tlipple tffecl
Belter Ihon ever. / with lamb's wool roller.
STEREO HILUX" ^^
••—""•
TECHNIKOTE CORP.
MJW's Versamatic Film System
Permits Film to Run Indefinitely
The Versamatic film control system, designed
Another feature of the Versamatic is the
may
to deliver film to and from a pro-
control box, an automated brain that
be programed to raise or lower stage curtains,
jector on a continuous basis without the
necessity of rewinding, has been introduced
turn on house lights, start music and
by MJW Theatrical Enterprises, Inc., alert the operator when the film is about to
end. An automatic "fail-safe" device turns
Scottsdale. Ariz. Available in 16mm and
35mm formats, or a combination of both, on music and alerts the operator if there is
any interruption in the program.
the system is versatile enough to be placed
any position to the projector.
An entire show of two and one-half to
in
A unique feature of the system is a film three hours may be placed onto the feed
tension control, devised during extensive
testing of the Versamatic. The control
maintains a constant minimum amount of
tension on the film, permitting it to run
indefinitely without breaking. This takes
into consideration, of course, that the film
has been properly inspected and any repairs
made before being loaded onto the feed
platter.
MORE INFORMATION
about products and services described
on these pages is available by filling
out the postage-paid Readers' Service
Bureau coupon on pages 63 and 64.
platter and run as many days as desired
without rewinding. The system contains
three 27-inch interchangeable platters, each
supplying three hours of showtime.
The take-up platter is the power-driven
platter, allowing the gears in the projector
to be free running. This eliminates excessive
wear on delicate parts.
Simple to operate and install, and virtually
maintenance-free, the Versamatic film control
system was designed and perfected by
veteran showman Dwain Esper over a threeyear
period. His involvement in the motion
picture industry dates back to the 1920s,
when he participated in the production of
more than 200 silent films. Esper also developed
the first, on-location mobile sound
and filming equipment. He also has been active
as an operator of both motion picture
and stage
theatres.
The MODERN THEATRE SECTION

What Makes "People
Pleasers"?
Alexander Smith i^
We do a lot more than cover floors
(A5euuflf^ui^
tuxurii luxurioud
Premier IX
l-ioor couerinas hu
^y^lexander S^inMi
and .
. .
^ke most comf^ortahle
tkeatre deals made
\a55eu
j-^otaris
Where do you get
all this beauty
and comfort?
ffiasseq
seating co
Cp«»LttA
Call or write
WESTERN SERVICE
& SUPPLY, INC.
2100 Stout Street
Denver, Colorado 80205
Phone: (303) 534-7611
The Polaris choir features a
beautifully designed, confem
porory, one-piece moulded
ABS plastic back with the
color impregnated throughout
the back for lasting beauty.
Available in '4", 2"
1 and 3"
thick foam podding, and foam
padded seat.
\w
BOXOFFICE :; .September 29, 1975

'
I »
4 Nebraska Circuits
Install
15 LP270s
EXTRUDED ALUMINUM
POSTER CASES —
STANDARD SIZES
SPECIAL SIZES AVAILABLE
Poblocki and Sons
AREA CODE 414 273-3333
Cooperation among four circuits
in Lincoln. Neb., made it possible for them
to update their 15 screens with automation
and receive substantial savings at the same
time. In an unusual but forward-looking
move, they acted as a unit, buying Drive-In
Theatre Mfg. Co.'s LP270 film system and
other necessary equipment in cost-cutting
quantities.
Gary Peterson, vice-president of Omahabased
Slipper Theatre Supply, worked closely
with the circuits, which included Dubinsky
Theatres, Cooper-Highland Theatres,
Douglas Theatre Co. and Nebraska Theatre
Corp. He set up a demonstration model at
Dubinsky's Stuart Theatre, where other
circuit heads and managers observed the
smooth-running operation during a twomonth
period. Peterson said the observers
were impressed with how easy the LP270
system was on film as well as quality of
performance and ease of booth operation.
After the decision to install the threeplatter,
no-rewind film systems was made,
the theatremen next elected to set up a
common parts depot at one of the theatres,
thus eliminating the need for each theatre
to stock spare parts on its own. The fact
that they now would be using much of the
same equipment, obviously, made this depot
possible.
llic ciisc oi iiiMuUation t Piive-In
Theatre's LP270 jihu-}iamUing system
greatly impressed Lincoln. Neb., exhibitors.
Booth size posed no problems,
as the large one at Plaza 4, above, and
the small one at Cinema I & 2, below,
show.
INDIVIDUAL
SCREENS World's Most Unique Ozone Facility
RADIO
SOUND
MINI DRIVE-IN
DESIGN
provides the entertainment industry with a futuristic drive-in theatre so unique that
the entire system has been patented with additional patents pending. The theatre is
surprisingly inexpensive to build and equip. Its unique design attracts a staggering
amount of favorable public attention. And the single-reel T.R.A.D. automatic projection
equipment makes for easy low-cost operation. If adult operation is desired the entire
theatre can be enclosed by o 3 or 5 ft. fence, eliminating outside objections to adult
movies.
For Information,
Person to person
R. R. Younger
Ph. (417) 865-4383
No Collect Calls
We layouts. Some
crtcd . . . Potcntcd Layouts, single
Holf ci Double circles. You nomc it—we h
on it.
SEVEN theatres now in operation—FOUR
—FIVE Patents issued—THREE pending
BOARD.
X" Is out . . . Circio
of your present DR-IN
imcs existing theotres
ircles, FLIP-FLOP . . .
vc it or we're working
zoning
NOW IS THE TIME TO OWN THE PATENT RIGHTS IN YOUR STATE
UNITED STATES TRAD
Theatre Research And Development
u an:
The MODERN THEATRE SECTION

In order for automation to be installed
in all the booths, those still using carbon
arc lamps had to be replaced by xenon
bulbs. Since those booths that already were
equipped with xenon lamps were using ones
manufactured by Optical Radiation Corp.,
Peterson said, it was the consensus among
the exhibitors to make that brand universal
throughout.
Once the LP270 systems were installed.
Stuart manager Al Schulter conducted a
one-day seminar for the other theatre managers.
During this time he explained the
detailed operation of the system, including
threading, makeup and teardown.
Circuit theatres that were automated included
both hardtops and airers.
Those pleased with the LP270 insiallnlions
include DeVenie Srmhiiian. oj
the West O Drive-In. above, and Mike
McLaughlin, of the Douglas .?. below.
McLaughlin is demonstrating how to
make up a program at the makeup
table, while Stuthman is getting ready
to put film on the takeup reel.
NOW
YOU CAN
SAVE
MONEY
TWO WAYS...
1. You can still continue saving
money on our quality guaranteed
Double Eagle carbons,
and Sankor Lens.
and
2. And now, we introduce our
X-Cel Xenon Short Arc Lamps.
These lamps are manufactured
under the highest quality control.
They produce a high radiant
intensity with equivalent
color temperatures of about
6OOOO K. Also, these lamps
are independent of variations
in the input power and do remain
constant during the modulation
of light output.
Call collect or write today for
prices and information. Also
come by for a visit at booth
No. 508 in New Orleans.
^ompana .
.

1975 Income Tax Changes Suggest
Exhibitors Plan, Prepare in Advance
By HAROLD J. ASHE
This year an exhibitor will need
to lake into account the effect that tax
changes passed in 1975 will have on his
income tax bill in advance of any year-end
the temporary tav credits will create deductions
this year. Tax credits claimed are
a $120 credit for four exemptions, $300
for the 10 per cent investment tax credit for
assets purchased for the business and $320
for a Work Incentive Program credit for
wages paid to an employee who qualifies
from the Aid for Dependent Children program—all
directly deducted dollar for dollar
from the income tax bill. Suppose the tax
saving actions.
bill is ordinarily about $6,000. When the
tax
Consider a simplified example of what $740 total of these credits is deducted, this
could happen to an income tax bill when leaves an amount owed of $5,260 ($6,000
less $740). If. in addition, a home has been
purchased that qualifies for the home buyer's
credit of 5 per cent of the purchase
price, and the maximum of $2,000 allow-
able credit can be claimed, the tax bill will
be further reduced to $3,260 ($5,260 less
$2,000).
Those who use the standard deduction
percentage rate for their personal deductions
will have higher percentage deduc-
a
tion rate this year. The optional tax tables
also allow temporarily higher deductions.
In addition to taking into account the
changes that will apply to him, there will
be the necessary preparations to get all information
that must be included in order
to calculate as closely as possible probable
income and deductions for the year. Then
the tax bracket rate and the probable
amount of tax owed can be determined with
a reasonable degree of accuracy.
If theatre business has been somewhat
slower than usual this year and costs are
up due to inflation, this could have an effect
on income. An exhibitor may find that all
of these factors will result in a lower than
MiKjfl»irsoM[w
Now more than ever Soundfold
is a product that is worth more than it costs.
Now in addition to standard and plush Soundfold we are adding economy Soundfold.
We have developed a new variation of our pleating bracket that has enabled
us to lower prices up to 30%. The new Soundfold takes less time to install and
it's easier to "cut in" thermostats, light switches and lighting fixtures. Along with
the new bracket we are introducing a new fabric that has a tighter weave and
richer color at a reduced cost. All of this adds up to a possible 30% overall cost
saving. Put this together with the fact that Soundfold extends only 21/2" from the
wall for maximum theatre seating capacity and you've got a great reason to call
us collect for a quote. Or if you prefer fill out the rapid quote below, drop it in
the mail and we will do the rest.
Please send me the info I have requested.
Name
^
Address .
State
Rapid Quote D Economy Q Standard
WALL#i.
Wall height at highest
Wall height at lowest
WALL #2.
Wall height at highest
Wall height at lowest
n
Lri
Please have representative call
D
Plush
WALL #3.
City-
-Zip-
Wall height at highest-
Wall height at lowest
WALL #4.
Wall height at highest-
Wall height at lowest
D Please send photo
Soundfold Acoustical Fabric Wallcovering System
P.O. Box 2125 . Dayton, Ohio 45429 • U.S. Patent No. 3,185,207
_J
usual tax bill for the year. If he expects 11
to be higher next year, then he will benefit
a good deal from planning purchases for
the business in order to have as many deductions
as possible in the following year
of expected higher earnings. Other taxsaving
measures may be possible. On the
other hand, those with a higher than usual
income and tax bracket may want to create
deductions for needed items for their business
this year. Others, for reasons of their
own, may wish to create higher deductions
this year.
When it appears that income for this
year is much higher than over the four preceding
years, an exhibitor should determine
whether he is eligible to average his income
for a tax saving. Or, he may be very close
to the income figure where averaging will
produce a sizeable tax saving. When thl^
is the case, it will be to his advantage to
increase his income as much as possible in
advance of the end of the year. In some
cases, this will have an effect on tax saving
plans for the year.
There are indications that there will be
some tax changes made by the government
late this year. Ordinarily, these changes arc
for following tax years. However, there is
a strong possibility that some of them may
be retroactive to this year. If an exhibitor
has all the information necessary about his
own tax situation, he can act promptly. He
may be able to make some savings, or at
the very least cancel any adverse effect the
changes may make on his tax bill.
Depreciation and Investment Credit
Near the end of the year, an exhibitor
may need to purchase some capital assets
for his theatre business. However, it ma\
make no difference in theatre earnings
whether or not the assets are purchased late
this year or early in the following year.
Both this year and next year, the investment
tax credit will be 10 per cent instead of the
usual 7 per cent.
When an exhibitor wants to increase his
deductions for this year, he can do so b\
purchasing the assets this year. He will be
able to get a very high depreciation deduction
by claiming the additional 20 per cent
first-year depreciation deduction for those
assets that qualify and using the doubledeclining
balance method of depreciation.
The MODERN THEATRE SECTION

This will leave increasingly less deductions
in following years over the useful life of
the assets. He can, in addition, claim the
10 per cent investniL-nt credit for qualifying
assets.
Another exhibitor may want to purchase
the assets in the following year in order to
create larger deductions in that year. He
can still claim the 10 per cent investment
credit next year. Another accelerated
method of depreciation is the sum-of-theyears
digits method. Those who want to
spread deductions over the useful life for
larger deductions in following years can do
so by using the straight-line depreciation
method.
When planning for tax savings for capital
purchases, an exhibitor should keep in
mind that the tax credit is claimed in the
year of purchase, but it is limited to the tax
liability. There are carryback and carryover
rules for deduction of excess credits.
The additional 20 per cent first-year depreciation
deduction is also claimed in the
year of purchase. Remaining depreciation
charges are spread over the useful life
of the assets.
Furthermore, depreciation charges artdeducted
from business income and, in
turn, reduce taxes at the applicable tax rate.
But, the investment tax credit is deducted
dollar for dollar directly from the income
tax
bill.
Direct Business Deductions
Another way of reducing the tux bill for
this year or planning to reduce the tax for
next year instead, is the liming of outlays
that are deducted in their entirety in the
year of purchase. This would include such
expenses as buying supplies, making repairs,
paying association dues, consulting
experts such as a lawyer, tax counsel and
so forth.
Many such outlays can just as well be
made this year or the following year. It
may pay an exhibitor to make a complete
check of the long list of possible deductible
items. If he does not, he may find himself
purchasing items or making outlays that
would have yielded a greater tax saving if
he had only waited a few days or a week, or
conversely, had acted a few days or a week
earlier.
The plans discussed here will be equall\
applicable to other income-producint;
sources, such as a rental.
It is even more important now than in
fonner years that an exhibitor makes certain
that all of the tax rules are met in
order to claim all dependency deductions
to which he is entitled. If he loses an exemption
because the more than one half o'
support or some other rule has not been
met, he not only loses a $750 deduction
from taxable income, but also, for 1975, a
$30 credit deducted dollar for dollar fronhis
tax bill. Only one $.10 credit is allowed
for each taxpayer, even if the taxpayer can
claim a double deduction such as those who
have reached 65 years of age or older, and
those who are blind by IRS definition.
A careful check of support records ma\
reveal that a small amount more support
is needed to meet the tax rules. This is
Conliniied on page 5>S
m,B
Made of stainless steel and unbreakable
Filon" background material,
Wagner Brand Marquees
stand up to high winds, storms and
even vandalism. Designed to last
a life
time.
All of our three dimensional
letters, in all co'ors and sizes
ranging from 4" to 17", are made
of the same virtually unbreakable
ABS material as professional football
helmets. Drop 'em, stomp 'em,
they'll take it! We also have aluminum
letters from 6" to 30".
Plexiglas and Filon"' backgrounds
are available as well as
durable, low cost metal marquees
(Enduronamel panel assemblies)
for outlying drive-in theatres. In
>addition, our Mechanical Hand
ets one man change letters safely
at
heights up to 22 feet.
For details on the full line of
Wagner Changeable Letters and
Marquees, contact your theatre
supply dealer or write us direct.
Advertising Company
A SUBSIOI4WV OF
3100 HIRSCH STREET
MELROSE PARK. ILLINOIS 60160
WAGNER SIGN SERVICES
BOXOmCE :: September 29, 1975

Soundfold Presents Two New Additions^
Both Attractive^ Money-Saving Innovations
Soundfold. Inc., manufacturer of a patented
acoustical fabric wallcovering system,
announces the availability of Economy
Soundfold, a variation on its pleating
bracket that enables a reduction in prices
of up to 30 per cent. The new product also
can effectively reduce building heat or cooling
loss up to 30 per cent per square foot of
wall space on outside concrete block walls,
according to the Dayton, Ohio-based firm.
Economy Soundfold, the company notes,
features reduced installation time, while retaining
structural and visual integrity. The
new pleating system allows easier cutting in
of lighting fixtures, light switches, thermostats
and exit signs. The new fabric also exhibits
a tighter weave and richer color. What
is more, the new bracket extends only 2
inches from the sidewall for maximum theatre
seating capacity.
The unique pleating system of Economy
Soundfold allows just enough air to be
trapped between the fabric pleats and the
outside wall, thus creating a very effective
insulation. Thermal tests, conducted by an
independent engineering consulting firm,
show that the fabric significantly reduces
building heat or cooling loss. Test results are
available from Soundfold upon request.
Sound absorption tests, carried out by an
independent acoustical testing laboratory,
reveal that Economy Soundfold is a fine
controller of acoustical quality, exhibiting
the following absorption coefficients:
absorption
one-third octave
band center frequency, Hz
125 250 500 1000 2000 4000 NRC
coefficients 0.13 0.09 0.14 0.21 0.23 34 0.15
Test results are available from Soundfold
upon request.
Along with the introduction of Economy
Soundfold, the firm has announced another
money-saving innovation—an alternative
to stage and curtain rigging. By taking
Soundfold up to and overlapping the screen
one-half inch, the need for expensive masking
or stage curtain rigging is eliminated,
the
firm noted. The savings amount to onesixth
rigging.
that of conventional stage and curtain
Soundfold features reduced
tallation time, while retaining strucal
and visual integrity, left. It also
:^:a -kM^'-'
Hows easier cutting in of lighting fi.xiires.
light switches, thermostats and
.\if signs, above.
Designed by professional engineers fo meet all construction
codes: Steel—Concrete—Welding. National and local. Let us
quote on your next theatre screen.
Never Have We Lost A Screen To High Winds.
WRITE OR CALL DIRECT - GENE TAYLOR
D 6l D FABRICATION 6l ERECTION CO.
4200 White St.
Ft. Worth, Texas 76135
817-237-3306
The MODERN THEATRE SECTION

-
At
NATO Convention
National Theatre Supply Unveils
New, Plug-In Simplex N-T-Con
- buddy
* what's
. your
- angle?
National Theatre Supply'.'; new, plug-in Simplex N-T-Con projection system, being
introduced this week in New Orleans at the National Ass'n of Theatre Owners
convention, was specifically designed to eliminate high installation costs, according
to Dan Miller, vice-president and sales director. "A nationwide survey has established
that the pre-wired. plug-in .nstem will result in a savings of $1,500 or more,
plus a time-savings of 120 man-hours." Miller said. He added that any competent
electrician can install the system speedily and with ease, a boon to those exhibitors
living in areas where they do not have adequately trained personnel to perform
installations. The new plug-in system consists of the Simplex 35mm projector.
Simplex Auto-lens turret, Simplex 5-Star .soundhead. Simplex PAS-2000 sound
.system. Simplex-specified lamphouse and power supply. Simplex 5-Slar automation
system, SAM (Simplex Aero Malic) platter. SLIM JIM makeup transfer table and
Simplex compact pedestal.
SAVE ON SOUND REPAIR
Many older theatres have extreme
viewing angles. With conventional
projecti
mean two things -less light on
bulb failures because of heat
build-up. Orcon II, with its vertical
system was designed to eliminate
Check us out -you'll find it's
only one of the many great
features of
Optical Radiation
Corporation
6352 H. Ir«indal« Awnue. Aiuu, C. 91702
(213)969-3344 • TWX: 910-S84-4S51
BOXOFFICE :: September 29,

i lAPS
DOCKETS • GEARS • APERTURE PLATES • STARWHEELS • FILM
• CAMS • GATE PADS • ASSEMBLIES • GUIDES • STUDS •
SHOES • BEARINGS • SHAFTS • REPAIR KITS • INTERMITTENT
MOVEMENTS • SPROCKETS • GEARS • APERTURE PLATES • STAR-
WHEELS • FILM TRAPS • CAMS • GATE PADS • ASSEMBLIES •
GUIDES • STUDS • SHOES • BEARINGS • SHAFTS • REPAIR KITS •
INTERMITTENT MOVEMENTSi
PLATES • STARWHEELS •
ASSEMBLIES • GUIDES • S]
REPAIR KITS • INTERMIX
GEARS • APERTURE
• GATE PADS • ASSE
BEARINGS • SHAFTS
• SPROCKETS • G[
FILM TRAPS • CAr
STUDS • SHOES
MITTENT
MOVEr
PLATES • STARV
ASSEMBLIES • GUIDES
REPAIR KITS • INTERMITTENT
GEARS • APERTURE PLATES • STARWHEELS
GEARS • APERTURE
• GATE PADS •
The name LaVezzi on projector parts is your assurance of careful
design, finest workmanship, precise machining, long useful service.
LaVezzi parts are available from most all theatre equipment dealers.
Ask for them by name when purchasing parts or services, and be
confident of having the very best.
Stage Curtains
TRACKS • MOTORS • MASMNC
FABRIC
machine works,inc.
900 N, Larch Ave. — Elmhurst, 111. 60126
(312)832-8990
WAlT COVERING
ROCKWOOL INSULATION
ntly Flame R
Velour Rope ft Stonchlons
DO YOUR SEATS NEED RECOVERING?
LET MANKO SOLVE YOUR
SEATING PROBLEMS
Theafre upholstery fabric specialists for over
30 years, featuring sewed covers, precut
squares. We stock large selections of corduroys,
nylons, mohair, vinyl leatherette, ond
upholstery supplies, mystik tapes, burlaps, cotton
padding, toom pads. Also drapery and
woll covering fabrics sold by the yard.
Write for free somples and price lift.
Manko Fabrics Co., Inc.
50 West 36th St., N. Y., N. Y. 10018
Phone (212) 695-7470, 1. 2
Tax Changes—
Continued from page 55
important in the case of dependents such
as a student who earns part of his support,
or an aging parent who contributes to his
or her own support.
Personal Deductions
For this year only, the standard deduction
percentage rate is raised from the usual
15 to 16 per cent. The maximum amount
that can be deducted is $2,300 for a single
exhibitor, and $2,600 if married and filing
a joint return ($1,300, married, filing a separate
return), unless deductions are itemized.
The optional tax tables for those who do
not itemize have been temporarily changed
this year to include those with taxable income
of $15,000 or less (formerly $10,000).
The low income allowance used with these
tables is higher. For a married exhibitor
filing a joint return, it will be $1,900 ($950,
married, filing a separate return). For a
single one, it will be $1,600. This year,
some exhibitors may benefit by claiming
the standard deduction or the low income
allowance instead of itemizing, when they
have not done so before.
Some exhibitors may be able to create
tax savings by "bunching" deductions that
can be paid either this year or next year
in o-e of the two tax years. In the year of
the larger amount of deductions, they itemize—while
claiming the standard deduction
in the other year. A few examples of
the type of expenses that could be paid in
either year are medical costs, some taxes
or interest and charity contributions.
Other exhibitors who will itemize deductions
each year will benefit by trying
to claim a larger amount of deductions in
those years when their tax bracket is higher
than usual.
For the first time in 1976, the new tax
rules for deductions for child and disabled
dependent care will go into effect. This deduction
is allowed as an employment-related
expense. If you are married and living
with your spouse, you both must be gainfully
employed, unless one of you is disabled.
Employment must be substantially
full-time. When you qualify, costs up to the
limit of $400 a month can be deducted if
income is $35,000 or less (this year, still
$18,000 or less). When income exceeds
this amount, the deduction is reduced by
one dollar for every two dollars of income
over this amount; and the deduction will
be completely phased out at an income level
of $44,600 (this year, still $27,600). So.
some exhibitors who have this deduction
will be able to claim a larger amount next
year. Some may qualify for the full deduction
for the first time.
Up imtil the end of the year, an exhibitor
can get a 5 per cent tax credit up to
a maximum of $2,000 ($1,000, married,
filing a separate return) on the purchase
price of a new home that was under construction
or constructed before March 26,
1975. If he does decide to try to get this
credit, he should carefully check all of the
tax rules in advance of the purchase to be
Mire it will be allowed.
The MODERN THEATRE SECTION

The Work Incentive Program (WIN)
credit of 20 per cent of most wages paid n
worker hired who receives aid for dependent
children payments (AFDC) can b^;
claimed from after March 29, 1975 imtil
July 1, 1976. Note that the employment
need not be related to a trade or business.
The credit can be claimed up to a limit of
$1,000 for, say, a person hired for work
in the home.
When an exhibitor offsets capital gains
and losses to determine the amoimt of taxable
gains, he may decide it is to his advantage
to reduce ta.xable gains by increasing
dedu.tible losses— if this is possible.
Claims of personal bad debt losses arc
ordinarily carefully scrutinized by the IRS.
It is wise to be sure all of the tax rules for
claiming this loss are carefully complied
with in advance of claiming the deduction.
There may be a large casualty loss lh;ii
has not been adjusted to determine il -
amount that will be allowed for a tax dc
duction.
This article cannot cover every phase ol
tax planning. Some plans such as those io:
depreciation deductions, charity contribution
deductions and others have very complex
rules, regulations and exceptions to ob
serve. It is suggested that experienced tax
counsel be consulted in any major decision.
More detailed information can be studied
in IRS publications, which can be obtained
free from >our nearest IRS office.
WeVe Projecting
Perfection for
the'*Reer World
As the leading manufacturer of reels, cans,
shipping cases, rewinders, film and theater
accessories, we continue to strive for perfection
in all of our products. You can depend on
Goldberg precision, quality and service.
Sheet or Cast Aluminum Reels
Automatic Electronic Rewind Tables
Film Cabinets— Film Splicers
Box office & Lobby Accessories
GOLDBERG
BROTHERS
P.O. Box 5345, TA.
Denver, Colo. 80217
Radio City Music Hall
Adds Orcon II
System
New York's renowned Radio City Music
Hall has selected Optical Radiation Corp.'s
xenon lamphouse systems for its projection
booth. Orcon II, with a vertical 4,500 watt
bulb, now has 900 hours of running time
without appreciable light loss. The substantial
improvement in bulb life is due to
the equipment's design.
The new installation was financed b\
ORC's conversion plan, which permits theatres
to save money immediately, thereby
generating the revenue necessary to pay lor
the equipment.
Rob Enders. chief projeclUmisl at the
Music Hall, and Joe Linett. ORCs director
ol marketing, examine one ol
the three Orcon II projection consoles.
• ROLL AND FOLDED MACHINE «
- Correct in every particular _
• TICKET PRINTERS SINCE laga
WELDON. WILLIAMS & LICK
P.O. Box 168
Fort Smith. Arh, 72901
• •
\ HOWARDS MANUAL OF SOUND AND
' PROJECTION Explicitly dctoils all as
I pccts of booth operations from thrcod
; up to sound-call Only $19.99. 25%
' discount to I A. members. Remit to
I MECO—4317 3rd St SE Rm 301
! Wash DC 20031
TWIN
IT!!
Call Harry Jones
Drive-in Theatre Construction Since 1946
• Steel Towers
• Painting • Repairs
free Estimafes
^ikitf^^^lL^'
BOXOFFICE ;: September 29, 1975

, MCal
ade
Shows-
Continued from page 7
stereo were compared to the papers
on color optical tracks from Hollywood.
Unfortunately, the Hollywood demonstration
equipment and spokesman were unable
to attend, so the Dolby stereo papers got
much attention, including several demonstrations
in
full-size theatre auditoriums.
I he Dolby people gave a demonstration
thai seemed to indicate that they have completed
their "homework" and are ready to
roll for optical stereo. We'll see!
There was a large program for professional
audio-visual including theatre pro-
The world's most used
ticketing equipment
• High speed ticketing increases
customer flow
• Tamper-proof non-resettable
counters provide instant
analysis of tickets
issued
• Last ticket feature automatically
locks before last
few tickets pass through
jection. Open discussion with one of the
Rank directors indicated that they are very
much in the midst of converting their
theatres into halved, quartered, and otherwise
divided sections, much as is going
on in the U.S. However, he said they were
actually considering "rooms" as small as
50 seats, equipped with swivel chairs that
move around and "piped-in" closed circuit
TV from a central control room. He
imagined anywhere from five to 20 such
places being under one roof, changing the
program and room arrangements perhaps
daily, depending on application, and even
using them for class instruction, etc. (How
about Sunday school?) Is it practical, or
good for business? He implied they were
only studying it.
16min Debate
There was a good technical debate between
16mm camera work and portable
video camera work. The upshot was that
each was best in different fields, and that
at this time of advanced development of
ing but not with portable units!
SMPTE, the U.S. technical society that
is over 50 years old and still growing, this
year initiates annual conferences to replace
the twice-a-year conferences from previous
years. Much like BKSTS in London,
SMPTE gathers the engineers and technical
types from across the industry, but mainly
from studios, labs and film production, etc.,
with little from theatre equipment people.
SMPTE is open and is often reported upon,
but it's nice (?) that the great NATO
and the great SMPTE annual conventions
come in the same week in 1975. It's a real
challenge to see which technical types know
more about airline schedules, so they can
get in a "bit" of each show. If you're at
both, Til see you. Good luck.
The TEA show was in the spring of 1975
in Toronto, and gathers the theatre equipment
manufacturers and dealers in one
place to talk, discuss and otherwise compare
notes. There were seminars on film
damage, talk programs on theatre concepts,
full panel discussions on modern equipment
and equipment planning practices for
"north-of-the-border" theatres. It was interesting
that several of the Canadian theatre
executives were indicating that U.S. practices
were getting them into trouble. They
complained about over-stated advertising
claims and xenon bulb troubles. The troubles
seemed to come from equipment that was
not fully tested for cooling the bulbs used,
and consequently was "tearing up" bulbs of
several makes.
each, the existing economics of both did
Another speaker made the "cutting " remark
of the show. He simply said that while
not permit one to "wipe out" the other.
In the midst of this debate, it came out
theatre equipment from "the States" ten
that more theatre motion pictures would be
made using 16mm camera work, with lab
years ago seemed to be made like factory
machinery, made to last and made for
blow-ups, etc.
low-maintenance, today's equipment resembled
$30 washing machine drive motors
Makes you wonder if what you see ir
your theatre came from 16mm, why not
and electronic rectifiers made from reject
use in 16mm? Perhaps no one knows
it
military parts. He added that they had to
how to use 16mm for really professional
spend most of their time keeping them running
projection. Well, this writer can see it com
some way or
other.
Incidentally, the Canadian hosts for the
TEA show in Toronto really outdid themselves.
Everyone had a great time, and it
was a memorable occasion. The Kodak
luncheon and panel show planned by Kodak
regarding film damage was most pleasant
and interesting and led to planning for ;
Kodak program for the NATO show.
What do all the shows mean? Is there
any wav to make any collective or overall
Jjjifmnijf/ripf
The KNEISLEY Lamphouse to
Remember when Equipping Your Theatre,
aENEX
It's moderately priced, ruggedly constructed.
Clean styling. Complete rear instrument panel
Access to interior through full hinged doors.
Horizontal lamp ond 14 inch dichroic reflector
provide greater light pickup and excellent
screen coveroge. Focusing and beam controls
provided.
Accommodates 1000 through 3000 watt lamps.
Light output with 2000 watt lomp: 22,600
lumens.
Adiustabic nose cone.
Magnetic arc stobilizotion properly positions
arc tail flame around onodc, increasing lomp
life.
Blower cooled heavy duty monuol igniter and
manual douscr are standard. Automotic ignition
available for automation.
THE KNEISLEY ELECTRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620
The MODERN THEATRE SECTION

summary statements about them? Of course,
but not easily. One thing seems certain in
comparison: There is a group activity in
Europe between the various societies— the
film producers, the technical people and
the theatre people. In London, even the
president of the projectionists'
union was in
attendance at technical meetings, joining
in on the discussions. This is not the case
over here. There seems to bo an artificial
barrier between the film producers and the
theatre people. There is another barrier between
the theatre equipment technical
people and the film studio production
people. Why the barriers, I do not know.
A few in the industry are known ard
frequent all sides of these barriers: but
others, and certainly the vast majoritv. st;i\
in their separate "world." The film damage
"thing we hear " so much about is not on
the panel discussions in Europe. On asking,
they do not admit to any knowledge
of the problem. .Asking projectionists got
the same answer. Looking at their films
revealed a well-maintained film condition.
Are the "barriers" mentioned in the U.S.
creating the problem? Do they know something
we don't? They have large film ma
chines like we do. The platter was a
European invention, and they do not seem
lo have any problems with it. Large reels
are used in all the theatres I visited. What
is the difference?
Certainly our barriers show by comparison,
so let"s "knock them down." Let's join
h;tnds and phi\ "ring around the industry."
New tics are being arranged between the
theatre people and the technical society in
the U.S. Wc need more such promotion to
get useful answers. It seems from my "grand
tour" of shows, that the "barriers" don't
benefit any group: they only hurt. The industry
suffers when the patron, tired of
watching damaged film, stays home next
lime. Is that progress? Let's join hands!
f^lnhAton Sales & Service, Inc.
We , . , Buy. . . Sell, . . Repair
All Types Theatre Equipment
new and used
R.W (Pinky) Pinkston Bob Pinkston
4207 Lawnview Ave, ® 214/388-1550
Dallas, Tex. 75227 or 388-3237
Screen Frames of all Types
Speaker Siands ^Tl^
Springs for Lacing \i£^
NICK MULONE 6l SON
See Your Theatre Supply Dealer
Again . . . Drive-In Theatre
Takes the Lead in New Products
Here's
why:
• Each Pair of Platters Works Independently ... No Double Jeopardy
• This System has a Back-Up Semi-Automatic Control
• Independent Platter Controls give Built-in Dependability
• Each System Pre-Tested for 8 Hours before Shipping
Work table can U; removed while >luiu i.- runiiiiif;. Fast, easy,
eeonomiral installation, i^latlers are made of steel-reinforced
to outer periphery and welded. Make-up or tear-down of proj;ram

, vour
. by
Anti-Static Film Cleaner Marketed
By Electro-Chemical Products
Electro-Chemical Products Corp. announces
the availability of its anti-static,
maanetic movie film and tape cleaner and
conditioner. ECCO VSF299.
.Said to clean, lubricate, condition and
also stop dust and lint attraction in one
operation, the new product was especially
formulated for magnetic sound strif>ed
movie film and magnetic tapes.
According to information available from
Ihe company. ECCO VSF299 dries instantly
as it cleans and conditions. It is said to
remove oily grease, dirt and grime, rendering
film anti-static.
feature of the new ozone-free lamp is its
versatility—some of the lamps produced
for vertical mounting can be used horizontallv
as well.
Bicenfennial-Themed Popcorn Box
Designed by Gold Medal Products
Bicentennial-themed popcorn boxes made
of high-quality, non-grease fiber board are
now available from Gold Medal Products
Co.. according to J. C. Evans, company vicepresident.
The boxes are for use through
the Bicentennial years 1975 and 1976.
Decorated in red. white and blue colors
with a distinctive patriotic design, the boxes
measure 9x5x2-inches. the standard ii25.\
ITS EASY!
SEATS
LIKE IMEW
with Spatz
l\lm
t/^ ENAMEL
JiiM use Ihe melal "Dispos-a-Bfush" thai
'IJiparls RE-DU Enamel smoolh as glass,
lints 111 mmules Mav also he hiushed oi
s[iraved
One galloiuloes about 60 [hail hacks
FREE Complete Painting Kit
With Each Gallon RE-DU
includes
Plastic "Bib" for can to pieuent drips
Melal "Dispos a-Brush" Handle
6 Throw Away Foam "Spreaders"
B Pieces ol Sandpaper
Yuui maintenance personnel can do a pioiessinnal
and quick loh of repainting Just
wipe of) smears and popcorn oil and use
RE OU , seals will he like new! Send
swalch of chair color lor chair maniifarlurer's
I (ilnr name/numherl,
RE-DU . the makers o( famous
Spat; Highlight Texture White
Dnveln Screen Paint
Marble Announces Development
Of High-Intensity Short Arc Lamp
Development of a new high-intensit>
X-Cel xenon short arc lamp has been announced
by the Marble Co., Inc.
Designed for motion picture projection,
the new lamp is said to produce a higli
radiant intensity and luminance, while pro
viding a natural daylight effect. The lin.-
includes all horizontal and vertical sizes.
According to the company, an unusua
Altec Two Channel Theatre Amplifier
in cabinet with emergency switch
ALL SOLID STATE
For Small or Medium Size Theatres
INCLUDES Solar Cells for Soundheads
$875.00
(Monitor Speal(er $50.00 extra, if desired)
Perdue Motion Picture Equipment, Inc.
2315 Williamson ~
Roanoke, Va. 24012
Phone (703) 366-0295
size, and hold 1.8 ounces of popcorn. Boxes
are packed 500 to a case.
As an added feature, side panels of the
boxes have the Pledge of Allegiance and the
American's Creed as well as the first Stars
and Stripes flag adopted June 14, 1777.
COMPLETE CHANGEABLE
lite-Wdler
SUPPLIER
acousti-vtrall
Acoustical Fabric Wall Covering
Economy— Service— Satisfaction
Send for free brochure
2010 Samado Av , Columbus, Ohio 43085
CASH DRAWER
Wfcrnirty brll and (Ji*»c tuinbkr lock.
Madeonndianahurdwoods. Smooth
lacqufr interior. Natural lacquer
or offict Ktay eiterior (apecify);
Sixe 18H' W x UH' D x iH' HlRh.
INDIANA CASH DRAWER CO.
P.O. Box 236
Shetbyvill«, Indiana 46176
SNAP-LOK & SLOTTED LETTERS
SIZES FROM 4" TO 31"
FLAT LETTERS (PRONTO)
SOLID STROKE
OR 3 DIMENSIONAL
SIZES FROM 3" TO 24"
for information call toll free (800) 421-1256
in California call collect (213) 321-5641
14824 S. Main St., Gardena, Ca. 90248
TO?
lYWm ANll
BACKGROUND
The MODERN THEATRE SECTION

CONDENSED INDEX OF PRODUCTS
ATTRACTION BOAHDS, MABQUEES 4 LETTERS
Arrow Sign Co.
BevelileAdler Mfg. Co.
Bulletin S Directory Board ^41g. Co.
Dura Engraving Corp.
Poblocki & Sons
Sign Products
Wagner Sign Services
AUTOMATION SYSTEMS
Chrislie Electric Corp.
Optical Radiation Corp. 56,
Globe Ticket Co.
Goldberg Brothers
Indiana Cash Drawer Co
Nadex Industries. Inc.
National Ticket Co.
Weldon. WilUams & Lick
CONCESSIONS STANDS. EQUIPMENT 4 SUPPLIES
Anderson-Clayton Foods 46
Butler Fixture & Mfg. Co. 44
Orel.srful.
& Co
Durkee Food Service Groi
Greer Enterprises, Inc.
Monley, Inc.
Motion Picture Service Co.
Odell Concession Specialti*
PVO Internotional, Inc.
C. F.
ilhfield Hi & Pr.
S-ar Metal Corp.
Stein Woodcraft Corp.
Supurdisplay/Server Sales, Inc.
TV Time Foods, Inc.
Trans-World Theatre Supcly Co., Inc.
DRIVE-IN THEATRE DESIGN
Theatre Construction Co.
United Stales Trad Corp.
FILM HANDLING SYSTEMS, AUTOMATIC
"EWINDS
American Film Transport Systems, Inc.
Ballantyn
The
Enrad. In^
Kinotone, Inc.
M. I. W. Th<
National Ths
Xetron Prodt
Mia
PAINT FOR THEATOE SEATING
Spatz Paint Industries. Inc. .
POWER SUPPLIES
SEATING
Maasey
Seating
Soatin
Corp.
SOUND AND PROIECTOR MANUAL
SOUND SYSTEMS
Electro Entorpjiaes. Inc.
Quad-Eight Cinema
SOUND TRACKS
Dolby Laboratories, Inc.
TEAR GAS DETERRENT
THEATRE. CONCESSIONS CENTER DESIGN
CONSULTANTS
Butl.r Fixture 4 Mlg, Co. **
M«l C. Glati 4 A..ociat.i
J
*
St»in Woodcraft Corp.
Woodbay Conilruclion Corp. '»
THEATRE EQUIPMENT 4 SUPPLIES
Pinkston Sale. 4 Service Co. 61
Perdue Motion Picture Equipment, Inc. 62
Tronm-World Theatre Supply C=., Inc. «
Universal Theatre Supply >f
Weitern Service 4 Supply. Inc. i
WALL COVERING—DECORATIVE 4 ACOUSTICAL
Econo Pleal 2S
Acou.tiWall 62
>»
Soundiold. Inc.
Novolly Scenic Studios. Inc.
^
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This torm is designed to help you get more information on products and services odvertised in
this issue of The Modern Theatre Section or described in the "New Equipment and Developments" ond
"Literature" and news pages. Check: The advertisements or the items on which you want more information.
Then: Fill in your name, oddress, etc, in the space provided on the reverse side, fold as in(
staple or tope closed, and mail. No postage stamp needed
n Acousti-Wall
ALPHABETICAL INDEX OF ADVERTISERS, Issue of September 29, 1975
Page
licoted,
PROTECTOR BULBS, XENON LAMPS;
LAMPHOUSES
Ballantyne of Omaha, Inc.
JCC, Inc.
The Kneislev Electric
Macbe'h Sales Corp,
10, 12. 14, 16, 18
The Marble Co
PROIECTORS/SYSTEMS
Ballantyne of Omaha, Inc.
Bauer (Kollmorgen Cinema & Lighting)
RECTIFIERS
Arcal Theatre Produ
ICC,
Inc.
Strong Electric/Holor-Vane Div.
REPLACEMT^NT, REBUILT PARTS FOR BOOTH
EQUIPMENT
ICC,
LaVe-
Pinkst
Edw, H. Wo Inc.
REEL BRACKETS
Theatre Equipment Co. (TEC
SCREENS, FRAMES & TOWERS
Arrow Sign
D 4 D Fabr 4 En
Hurley Sere
Theatre Construction Co
BOXOrnCE :; September 29, 1975

—
mboui PEOPLE / and
I
PRODUCT
U.S. Trad Completes Testing
Of 4-Hour Transport Unit
The development and testing of United
States Trad's Endless four-hour, 35mm
tiansport unit have been completed, according
to company president Warren St. Clair,
who addressed stockholders at the firm's
annual meeting in Joplin.
The Trad unit, he pointed out, measures
7x3x3-feet and needs no rewinding or
rethreading between shows. It continually
repeats the film, stopping and starting it as
programed to do. A single xenon lamp
and sound/ projection head mounts at the
BOXOFFICE-MODERN THEATRE
standard projector height over the unit.
cluster into five additional beams, thereby
providing a possible breakthrough toward
It was also announced that three new
U. S. patents have been issued to the company:
3844639 for the converter lens:
3856388 for the 220-screen theatre: and
3867024 for the rack assembly.
Send me more information about the products and articles checked on
the reverse side of this coupon.
Theatre or Circuit
Seating or Gir Gipacity..
Street
City Stote_„ Zip Code..
Eprad Names Geoffrey Gray
Southeastern Sales Manager
Geoffrey T. Gray has been named Southeastern
sales manager for Eprad, Inc.. according
to Barry Zadigian, company vice-
In other that
business, it was reported president in charge of marketing. Gray's
territory
the firm's engineering department had succeeded
includes Georgia, Florida and Ala-
in splitting the present 120 lens bama.
Gray's appointment. Zadigian noted, is a
major step in Eprad's new program to serve
constructing a theatre with up to 600 individual
better the firm's dealers and theatre owners
screens. Work is continuing on the the utilization of Eprad products.
in
physical aspects of the extra large theatre. Gray has a thorough knowledge of Eprad
equipment which he gained while serving as
operations manager for four years. In his
new position. Gray will have full responsibility
for selling Eprad equipment through
dealers in his area.
Richard J. McMullen Appointed
ORC Director of Finance
Richard J. McMullen has been appointed
director of finance for Optical Radiation
Corp. (ORC), according to Richard D.
Wood, company president. Concurrent with
McMullen's appointment was the consolidation
of all accounting and financial services,
which now will be under his control.
A 20-year veteran in the areas of manufacturing
controls, budgets and forecasting,
McMullen most recently was associated
with Microdot, Inc., and Open Road Industries.
McMullen holds a Bachelor of Science
degree from Illinois Institute of Technology.
He also has done graduate work at the University
of Chicago.
^
Fold olong this line with BOXOFFICE addmt out. Stapto or tap* closad.
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details
with photos, if possible. Or if you have
any tips on how to handle some i^iase of theatre operations, concessions
sales, etc.—faster, easier or better—let other showmen in on them. Send
this material to:
^
The Editor
MODERN THEATRE
Fold along thli lino wHh BOXOFFICE oddrou out. Staple or tape clotad.
BUSINESS REPLY ENVELOPE
Closs Permit No. 174 - SmMos 34.9 PLU • Kama* Ctty, Mo.
BOXOFFICE-MODERN THEATRE
Peter T. Coe to Top Post
At Berkey Colortran, Inc.
Peter T. Coe has been appointed president
of Berkey Colortran, Inc., according
to Harvey Berkey. president of parent company
Berkey Photo, Inc. In naming Coe to
the post, Berkey said, "This appointment
reflects Berkey Photo's increasing interest
in expanding Colortran's dominant position
in the lighting industry."
Joining Berkey Photo five years ago, Coe
is
currently group vice-president for technical
products, a corporate position he will
continue to serve. Previously, he was involved
in corporate coordination of Berkey's
company-wide planning, operations
control, real estate, fleet and personnel industrial
relations activities. He is also a
director of Interbank Corp., holding company
for Southside Bank of Chicago.
Coe received his BA degree from Middlebury
College and his MBA in marketing
management from the Baruch School. Prior
to joining Berkey Photo, Coe held a variety
of line and staff positions with American
Can Corp., Mobil and the Hertz Corp.
Berkey Colortran is a major manufacturer
of lighting equipment and electronic systems
lor theatrical, television, motion picture, still
photographic, architectural and consumer
applications. Manufacturing and engineering
operations are conducted in California and
England, with sales offices maintained in
Burbank, New York City and Theiford.
England.
Its
SIDE OUT
825 Van Brunt Blvd.
KANSAS CITY, MO. 64124
The MODERN THEATRE SECTION

AA
BOXOFFICE BOOKiNCUiDE
An Interprets
mj Techniram Anomorphic processes. Symbol ^
those indicoted by b&w) tor block (
PG— All ages admitted porcntol
admitted. Notional Cotholic Otticc tor M
Potronagc; A2— Unobjcctionoble tor Adu
Unobjectionable tor Adults, with Reserve
Is In parcnthctci. The plus an
. 'C Is tor Cinemascope; c Poi
BOXOFFICE eiuo Ribbon A«
Motion Picture Ass'n MPAAl
icc suggested); — Rcstrictc
I2eview digest
AND ALPHABETICAL INDEX
4799 All the Man/Ali thf Fiflhter
(142) Doc Cin/i
4772 Aloha. Bobby and Rose
(S9)
477S And Now for Somethino
D
Completely Different (89) C.Col 5- 5-75 PG
4768 And Now My Love
(121) C-0 Avco Embassy 3-31-75 PG A3
4S04 Anita, Swedish Nymphet
(87) Sex D Cambist 8-18-75 (X
4792 Apple Dumpling Gang, The
&\^\?.i
14-75 PG A3 + ± *
(100) W-C BV 6-30-75 IS Al
Artur Rubinstein: Love of Life
(91) Doc New Yorker 5-12-75
4764 At Long Last Love
(115) ® M-C 2Qth-Fox 3-17-75 E) A3
Bar Salon
(84) D ..Lcs Films Andre Forcier 4-28-75 ±
4771 Best Friends (85) D Crown 4-14-75 SJ 4+
4791 Beyond the Door
(9S) Ho Film Ventures 6-30-75 H C ± —
4782 Bite the Bullet (131) W Col 5-19-75 PG A3 -f ++
4783 Black Christmas (Reviewed as
•Silent Nioht, Evil Night")
(100) Ho-D WB 5-26-75 H ± =
4769 Black Gestapo, The
(88) Ac-D Bryanston 4- 7-75 Bl ± -
4799 Blazing Stewardesses
(85) Sex W-C ..Independent Infl 8- 4-75 (1 ±
4775 Blood in the Streets
(Reviewed as "In the Name of Love")
(100) Ac-D ....Independent Infl 4-28-75 m +
Blow For Blow (Coup Pour Coup)
4794 Boss Nigger
(90) Doc Red Ball Films 5-26-75 rt
(87) ® W Dimension 7- 7-75 PG A3 -f
4795 Boy and His Dog, A
(87) SF LO/Jaf 7-14-75 H + -
4765 Brannigan (111) Sus-Ac UA 3-24-75 PG A3 + ±
47S0 Breakout (96) ® Ac-D Col 5-12-75 PG A3 -f —
Brother, Can You Spare a Dime?
(106) Doc Dimension 3-24-75 PG A2 ++ ++
(94) (H -f 479SBucktown Ac-D AlP 7-28-75 C -
4797 Bug (100) SF-Ho Para 7-28-75 PG B + -
4787Callan (106) Ac-D ..
4769 Camp for Swingers
Cinema Nafl 6- 9-75 PG
(90) Mclo
Boxoffice 4- 7-75 (X
4776 Caponc (101) Ac-D .
20th-Fox 4-28-75 El B
4792 Charlotte (IOC) Sex D ...Gan amma III 6-30-75 (X>
4789 Cleopatra Jones and the
Casino of Gold (96) Ac-Ad WB 6-23-75 IB B
4793Cooley High (107) CD AIF AIP 7- 7-75 PG B
4810 Coonskin (83) C-D Bryanstoi 9-15-75 m
4777 Cornbread. Earl (95) D AIP 5- 5-75 PG A3
4772 Country Blue (95) Cr-Melo GFC
4808 Crazy Mama (82) Cr-AcC New World
Danish Pastries (89) Sex C
4804 Dark Star (85) SF
4763 Daughters, Daughters!
(88) C Steinmi
4778 Day of the Locust, The
(144) D
4802 Death Knocks Twice
(94) Ac-D
4780 Death Race 2000
(84) SF-Ac New World 5-12-75 IH C
4794 Devil's Rain, The
.Para 5- 5-75 HI A4 H
lorizon 8-11-75 HI +
(S5) Ho Bryanston 7- 7-75 PG A3
Dirty Western, A
(75) Sex W Realite Films 5-19-75 «
4800 Doc Savage, the Man of Brona
(100) Ac WB 8- 4-75 SI
4809Dolemite (91) Ac-D .Dimension 9-15-75 [g C
Donkey Skin (90) F Janus 7-28-75
.'-J
H
Baxter 3-17-75 PG -|-
1-1-
7-fl-
1+2-
+ 6+2-
H 6+
•H + + + 8+
1+
1+
3+2^
4778 Dont Cry With Your Mouth Full
(116) D New Yorker 5- 5-75 A4 4-
6- 2-75 :!:
4786 Dragon Dies Hard. The (82) Ac
4801 Dragon Flies. The
(102) Ac 20lh.Fox 8-11-75 H +
Dreams and
Nightmares
(60) War New Yorker 5-26-75 :t
4796 Or. Minx (95) Cr-D Dimension 7-14-75 Q +
4792 Drowning Pool, The (108) My-D WB 6-30-75 PG B 4+
—E—
4784 Eiger Sanction, The
(128) P Ad-D Univ 5-26-75 Bl C +
Engagement of Anna, The
(83) Melo Katsouridis Films 4-28-75 ±.
4766 -^-Escape to Witch Mountain
(98) C-F BV 3-24-75 gS Al H
Every Inch a Lady
4795 Evil Eye
(83) Sex C-D Mature 7-14-75 X
(86) Ho-D Infl Cine Film 7-14-75 Bl
-
—F—
Family, The (Kareinaru Ichiioku)
(202) Melo Toho 5-26-75 +
4805 Farewell. My Lovely
(96) My-D Avco Embassy 8-25-75 [H A3 +
4759 Female Trouble (95) C ..New Line 3- 3-75 , D Cannon 5-26-75 IB B +
Load
(74) Sex C ...Command Cinema 6-23-75 ® ^
4779 Hennessy (Reviewed as "The 5th of
November") (105) Sus-D ..AIP 5-12-75 PG A3 +
4777 Homo Eroticus (93) C-D Univ 5- 5-75 IH C *
4806 I
Human. Too
Human (Humain. Trt>p
Humain) (77) Doc ..New Yorker 5-26-75 ±.
If You Dont Slop It, You'll Go Blind
(83) Sex C ...Topar Films/SFD 6- 9-75 Bi +
ISO. She Wolf of the SS
(95) Sex Ho-D Cambist 8-25-75 i
4765 In Celebration (131) ® D ...AFT 3-24-75 PG A3 t+
4786 In Search of Dracula
(86) Ho-Doc .Independent Infl 6- 2-75 PG +
Alive (91) Ho-D WB 5-19-75 PG +
4782 If
4790 Jacqueline Susann's Once
Is Not Enough (121) D
.
. . Para 6-23-75 JS B +
4761Janis (96) M-Doc Univ 3-10-75 |H A3 ++
4788 Jaws (124) Ac-D Uni» 6- 9-75 PG A3 H
4806 Johnny Firecloud
(90) D Ent. Ventures 8-25-75 H H
Johnny in the Valley of the Giants
(72) An-F ...MP Exhibitors Film 6- 9-75 +
4799 Kamouraska (119) D New Line 7- 7-75 (B A4 H-
illlifllttil
H + + H +
+ +
- 4+3-
2+4-
1+3-
1+1-
1+1-
3+1-
1+1-
6+4-
4+4-
6+2-
1+3-
4+2-
5+5-
6+1-
4+2-
6+2-
2+
2+2-
1+2-
1+1-
4+1-
2+1-
1+
* ± 7+S-
* + 6+2-
1+1-

tW DIGEST
i'HABETICAL INDEX
'
+ very Good; + Good; =t Foir; - Poor; = Very Poor,
-ff is rated 2 pluses.

I
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11

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-I Hi II

I the Cats . . Ho.
.
July 75
.Ad-D..Apr
. . . Ho.
Sex
. . Sex . . Feb
June
Aug
Mar
Apr
Apr
.
Feb
. May
Jan
. Feb
Dec
.
. Dec
On the Lire (90) ... .Doc. .July 75
ThrKtioii): The Blue Angels'
Experience (93) Sept 75
The Hea! (92) D.. Nov 75
nina Merrill. Carl Betz
AMERICAN FILMS LTD.
Swiss Ba.ik Account (87) . . Feb 75
The Second Gun (100) Ooc..Apr75
The Prisoners (88) Apr 75
Panama Red (87) D.. May 75
The Day the Lord Got Busted
(81) D.. May 75
Stranger at Home (95) D .
Everyday (83) C. .
AMERICAN FILM THEATRE
The Man in the Glass
Booth (117) D.. Jan 75
The Maids (95) Jan 75
In Celebration (131) Jan 75
BILLY JACK ENT.
The Trial of Billy Jacl(
(170) May 75
The Master Gunfighter (121) Oct 75
The Deadliest Spy Oct 75
Billy Jack III Dec 75
No Language But A Cry ....Apr 76
JOSEPH BRENNER
Torso (90) Ho.. Feb 75
Suzy Kendall. Tina Aumont
Harry and the Hookers ..D.. Aug 75
(Hlbert Wynne. Gllly Grant
Girl in Rm 2A (89) ..Sus..Sent 75
Raf Vallone, Karin Sehiibert
Kidnap of Mary Lou . .Sus. .Sept 75
Thoma-s Millan. Henry Silva
Lola (93) D..0ct 75
Paiid nemrolngs, Andrea Ran
Rape Killer (82) D..0ct 75
Ijflrrv Daniels. Dorothy Moore
Lady J (97) Ac. .Nov 75
Christa Helm, Frank Ttalter
Cry of a Prostitute . . . .Ac. .Nov 75
Henry Sllva.
Barbara Bniichet
BRUT PRODUCTIONS
Macho
Hedda Gabler
The Abbess of Crewe
CAMBIST FILMS
Vampyres, Daughters of
Dracula (87) Ho.. Jan 75
Probability Zero . . . Ac-Sus. .Jan 75
Cathy Christina. Henry SUva
Anita, Swedish Nymphet June 75
Chrislinfi l.indbcrg. Stellan
Star.^eard
llsa, She Wolf of the SS
(95) Sex Ho-D..June 75
Dyanne Thome. Sandl RIchraan
Arw«ed (89) biw [
The Affair (91) (
Judith fitielner, Rav Ulne
Relations (91) I
CAMELOT ENTERTAINMENT
Impulse (89) Sus-D..Mar75
Catch the Black Sunshine ....
CINEMA 5
Monty Python and the
Holy Grail (90) C.K
The Man Who Would Not
Die (83) My-D..Sept73
CARL DENKER FILMS
Fear in the Night . . , . Ho. June 75
I.j'ly (V.'son. Jnan Collins
- V of the Mind ..Ho..June75
June 75
-hi (80) b&w Ho.. June 75
D..July75
1'; Horning ..D.. July 75
— —
MISCELLANEOUS
m\.
Date
Our Miss Fred (90) . . . .C. .July 75
Up the Chastity Belt ..C. July 75
Eartlia Kitt. Frankle HoMerd
'Tis Pity She's a Whore ...Aug 75
Rachel Greer (S3) . . .Sex. . 75
The California Connection
(90) Sex. Aug 75
The Candy-Shoppe .. .Sex. .Sept 75
- -
(81) .. . .0ct75
Mind Sex D. Oct 75
Up Your Badlands .Sex W. Nov 75
Transylvania. Flight No. 1 . Dec 75
The Resurrection of
Blaine (97) ..My.. Feb 76
DOTY-DATTON
Seven Alone (97) . 75
Against a Crooked Sky
(100) Ad-D..Dcc75
Baker's Hawk (100) Ad-D...Fcb 76
ELLMAN FILM ENT.
9Yessongs May 75
3Friohtmare (88) . . . . Ho. .June 75
©The London Rock and Roll
Show June 75
©Caotive Female (93) D..
ENTERTAINMENT PYRAMID
^Solomon King (90) ...Ac. -Jan 75
SiSoul Food Ac. Sept 75
ENTERTAINMENT VENTURES
(vjjohnny Firecloud ... D.. June 75
EO CORP.
Frank Challenge— Manhunter
(96) AC-D..Sepl 75
Challenge (96) Melo..Oct 75
The True Story of Rex Randolph
Death Driver (96) ..C-D..Nov 75
He Also Is Flesh Mclo..Jan76
FANFARE
©Run. Angel, Run
FILM VENTURES INT'L
©The Female Butcher ..Ho. Feb 75
©Sting of the West .C-W..Mar75
©The Factory (88) Cr..Aor75
©Mafia Confidential . . . Cr. .
75
©Beyond the Door . May 75
©The X Rated Girl ..Sex C. July 75
GENERAL FILM CORP
©Linda Lovelace
for President (109) ..C. Feb 75
©CoMiitry Blue Cr-Melo. .
75
©A Woman for All Men Apr 75
GOLDSTONE FILM ENT.
©Love Me Strangely (96) D . 75
©The Making of a Lady
(93) f C-D .Mir75
Sex and the Lonely Woman
Part
JOSEPH GREEN
©Counselor at Crime . . Ae-D. . Jan 75
©Order to Kill (94) .Ar-D..Jan75
©The Cat (85) D. .Jan 75
REX HANSEN FILMS
3 on a Waterbed Sex.. Feb 75
Camous Confidential .. .C. May 75
Satan's Children (87) .Ho. .Jur
HEMISPHERE PICTURES
©Campus Pussycats Sex.. Feb 75
©Swingin' Swappers . 75
©Teenage Playmates Mar 75
©Kick From the Foot of the
CINEMA NATIONAL CORP.
Bed Mir 75
Callan (106) Ac-D..Jan75 SSudden Death
The Secret (100) ...Melo INDEPENDENT INrL
In Search of Dracula
C1NEMA-VU
(86) Ho- Doc. May 75
Kiss of the Tarantula ...
Savage Desire Ac-Ad.. May 75
Eric .Mason, Snzanne l.lne
Blazing Stewardesses (85) .
75
COLISEUM FILMS
Blood in the Streets . . D. Aug 75
Virility (95) Sex C. Sept 75 Hard Women Ac-Ad. Sept 75
Tiirl Fcrro. Agosllna Belli
Girls' Hotel
Hercules in the Haunted World
Females for Hire
(83) Ac-D..Sept 75 Girl From the Red Cabaret ..DM..
fhilsiopher l.ee, Res Park
Mel Ferrer
The Money (92) ... Sus-C. .Sept 75 Lovir
Urry Ijirklnblll
The Boob Tube C.
John Alderman. Sharon Kelly
MANUEL S. CONOE
House of Psychotic Women
The All-American Woman ...Aug 75 They're Coming fo Get You
The Dlcktafor C. Sept 75
Affair in Cannes D . . Oct 75 INT'L CINE FILM
Between the Sheets C. Nov 75 Messiah of Evil (91) . Ho. Mar 75
Ondlne & Neptune .. Melo Dec 75 Evil Eve (86) Ho-D..May75
7 Sins on 6th Street ...Ac. Dec 75 Gone With the West
DANDREA RELEASING
The Jeixbelt Apr 75
LANIR RELEASING
Linda Ho. .July 75
Linda Ituma.v. Jacciticllne Laurent
The Corruption of
Chris Miller D.. Sept 75
Jean Scberi;. Marisol Stokes
The Return of the Tall Blond Man
With One Black Shoe ..C. Oct 75
Pierre Richard. Mlrellle Pare
Jacqucllpe
LIBERT FILMS INT'L
ie Rich—The Silver Fox
Concert (82) M. .June 75
Willie & Scratch (88) ..W.. June 75
Encounter With the Unknown
(90) D.. June 75
So Sad About Gloria June 75
Stcvie, Samson and Delilah ..Sept 75
Treasure of the Emerald Cave
(90) OD..Oct 75
The AC/DC Caper (92) ..C. Oct 75
Kave Stevens. Roberts Blossom
Death Is Not the End (92) ..Oct 75
And Baby Makes
Three Melo.. Oct 75
Never Too Young to Rock ...Oct 75
LIMA PRODUCTIONS
©Father's Night
(96) Sex D.. Sent 75
L-T FILMS
©Bogard Feb 75
©The Ultimate Thrill Mar 75
©Dr. Shagctz Ho.. Apr 75
©The Counselor May 75
©Handful of Hours June 75
©Bogard II Sept 75
HOWARD MAHLER
©Force Four Apr 75
MANSON DISTRIBUTING
©Jessl's Girls (86) ...W. May 75
MAYFAIR FILM GROUP
©Mahler D .
75
RUSS MEYER FILMS
©SupcrVlxens (106) Apr 75
WILLIAM MISHKIN
©Bad Girls (86) Apr 75
©Teenage Infimacies (SO) . . May 75
©The Intimate Teenagers ..June 75
©Girls of 42nd St. (88)
MONARCH
©Young Divorcees (90) Feb 75
©The Novices (90) Mar 75
©Blue Summer (70) Mar 75
©Happy Housewives (85) .
75
MOONSTONE FILMS
©Candy Tangerine Man Apr 75
©Lady Cocoa C-D.. June 75
©A Gemini Affair June 75
©Alias Big Cherry Aug 75
©The Witch Who Came Out of
the Sea Sept 73
NEW YORKER FILMS
©Artur Rubinstein;
Love of Life (91) . Doc Feb 75
©Don't Cry With Your
Mouth Full (116) ....C. Apr 75
©Story of a Love Affair D. May 75
OMNI PICTURES
©God's Bloody Acre ...Ac. Dec 74
P.M. FILMS
Posse From Heaven Oct 75
Faone Foxe
©In Love Again (SO) Nov 75
Tommy Kirk
©Motel Wives Jan 76
PREMIERE RELEASING
©Riding Tall (86) June 74
©Swinging Barmaids (88) . . May
75
SCHEUER PRODUCTIONS
©Gosh! (83) Sex C Feb 75
SCOTIA AMERICAN
The Night They Robbed
Big Bertha's (88) ..C. June 75
Robert Nichols. Hetty Galen
The Great McGonagall
(98) C. Aug 75
Peter SeRers. Spike MllUgan
SEABERG FILMS
©The Eailh is a Sinful
Song Jan 75
©The Case of the Smiling
Stiffs Feb 75
STU SEGALL FILMS
©Defiance (78) ...Sex D .
SUN CLASSICS
©The Outer Space
75
Connection (94) Doc. Feb 75
©When the North Wind
Blows Mar 75
SUNSET INT'L
©The Making of a Lady Mar 75
©Love Me Strangely (96) D .Mar 75
WESTAMERICA
Invasion From Inner Earth . 75
Poor Pretty Eddie Ac-Sus. .Apr 75
First Nudie Musical ..M-C..Aug75
Ramblin' Man ....Ac-Sus .
75
COMING RELEASES
ALLIED ARTISTS
The Man Who Would
Be King Ad. .Dec 75
Sean Connery. Michael Calne.
Christopher Plummer
AMERICAN INTERNATIONAL
Return to Boggy Creek Nov 75
Dragonfly
Bean Bridges, Susan Sarandon
The Way to Dusty Death ..Ac-Sus..
Dirty School Girls
Scream and Die
AVCO EMBASSY
Quilp M..NOV 75
Anthony Newley, David Hemmlngg
Diamonds Nov 75
Robert Shaw. Richard Roimdtree,
Shelley Winters. Barbara Seagull
The Loves and Times of
Scaramouche Dee 75
Alichael Sarrarin. Ursula Andress
Jury of One Dec 7S
Sophia Loren
BRYANSTON
The Great Scout and Cathouse
Thursday
Lee Marrln
BUENA VISTA
Treasure Island Nov 75
Robert Neffton, Bobby DrlseoU,
Basil Sydney
Dr. Syn, Alias The
Scarecrow' Nov 75
Patrick McGoohan
Snow White and the Seven
Dwarfs An.. Dec 75
nnn Knotts. Tim (Smway
Ride a Wild Pony
The Pit Ponies
Bate
. . CINEMATION
Abduction D.
Iiidith Ber^on, Leif Erickson
COLUMBIA
Aaron Loves Angela D Dec 75
. . . .
Kevin Hooks, Irene Cara
The Black Bird Dec 75
George Segal, Stephanc Audran
Taxi Driver Feb 76
Robert lie Shepherd
Nlro, CybiU
Baby Blue Marine Mar 76
Jan-M]chael Vincent, (jlynnls
O'Connor
Blood Money Mar 76
Lee Van Cleef
Murder By Death C. Mar 76
David NIven, Peter Falk. Tnim
Cinote. Nancy Walker
Robin and Marian M:
Sean Connery, Audrey Heplwm
Countdown to Kusini Apr 76
Starlight Parade C.
Burt Revnolds, Rvan O'Neal
Harry and Walter Go To
New York
.lames Caan. Michael Calne, Elliott
Grmld. Diane Keaton
The Front C.
Wofidv .Mien, Zero Mostel
CROWN INT'L
Welcome Home, Brother
Charles Nov 75
:\Ia!lo Monte, Reatha Grey
The Pom Pon Girls Feb 76
Jennifer Ashley. Robert Carradin
Las Vegas Udy Mar 76
Rtell.i Stevens. Stuart Whltm.in
Death Machines Mar 76
Ron MarfhInI, Michael C»ong
DIMENSION
Carhops
Kinfolk
Do You Kill Him or Do I ....
Wall to Wall Confusion
GROUP 1
The Meatcleaver Massacre
(103) Su«..Not75
Britt Anders, Sheila Wilson
Dracula's Dog (100) .Sus. Dec 75
Prank Ray. 'Tiarles Band
NEW WORLD
The Cars That Ate People
Dynamite Jones Ac-D.
Journey Into Fear
PARAMOUNT
North Dallas 40
The Last Tycoon
bert De Nlro
Mahogany C. Dec 75
a Ross. Billy Dee WUllams
Hustle
Ae-D..
Burt Re.vBolds, Catherine Deneuve
Bugsy Maione
idie Foster
key and Nicky
'eter Falk. .lohn Cassavetes
Spot (101)
Mooilv David Soul
Dnstln Hoffman. Laurence OlMer,
Roy Scheider. Marthe Keller
Islands in the Stream
George C. Scott, Claire Bloom
20TH-FOX
Down the Ancient Stairs Nov 75
Autograph Hound C-D.. Nov 75
The Adventures of Sherlock Holmes'
Smarter Brother C 75
Gere Wilder. Madeline Kahn
©Lucky Lady Ac-Ad. Dec 75
Liza MInnelll, Reynolds
Hurt
Gene Hackman
Riders ©Sky Ac-Ad. Dec 75
Cnburn, Susannah York
.l.Tmes
©The Day the World
Ended Ad .Dec 75
©The Blue Bird H-F..Dec75
Elizabeth Taylor. Cleely Tjaon.
.lane Fonda, Ava (jardner
©The Judge and His
Executioner My-SuJ. . .
.Ion Vnlght, Jacqueline Blsset
©The Rocky Horror
Tim Curry,
Jane Fonda
Barry Bostivlck
lo Blade of Grass
Mgel Davenport, Jean Wallace
UNITED ARTISTS
©The Sunshine Boys
(MGM) C.Dec 75
Walter Matthau. George Burns,
Richard Beniamln
©The Killer Elite Dec 75
lames Caan, Robert Dmall
©One Flew Over the Cuckoo's
Nest Dec 75
Jack Nicholson. I/iulse Fletcher
©Breakhcart Pass
niarles Bronson, Jill Ireland,
Richard Crenna
.
©Stay Hungry D.
.leff Brtd-ps Sally Fields
©That's Entertainment. Tool
(MGM)
Fred Astalre. (3«ne KellT
Vigilante Force
Kris Krlstofferson. Jan-Mlehael
Vincent
Gun Moll C.
Sonhia Loren Marcello Mastrolnnnl
The Missouri Breaks
Marlon Brando. .Tack Nicholson
Lonan's Run (MGM) SF..
Michael York. Pe'er Tstlnov
The Ail-American Girl (MGM) ..C.
Stnckard Channing, Sam Waterston
UNIVERSAL
SThe Hindenburs Ad.. Dec 75
George C. Scott, Anne Bancroft
©Nick the Greek
Telly Saralas
©Midway
HI..
Charlton Heston. Robert MItfhnm.
Henry Fonda
,©W C- Fields and Me
Rod Steleer, Valerie Perrlne
Gable and Lombard
James Brolln, JlII riavbnreh
©Family Plot
Karen RIark. Rrnce Dem
©The Bingo Long Traveling
All-Stars and Motor Kings ..C.
BIlIv Dee Williams. lames Earl Jones
WARNER BROS.
©Barry Lyndon D
. . Dee 75
Rvan O'Neal. Marlsa Berenson
©Bruce Lee/His Life and
Legend Dec 75
©All the President's Men
Robert Rcdfnrd. Dustin Hoffman
©The Kickback
Dirk Bocarde, Ava Gardner
©Inside Out
Telly Savalas, Robert Clllp
©Seven Men at Daybreak Ac.
Tlmothv Bottoms, Anthony Andrews
©Hot Potato Ac.
Jim Kelly. Judith Brorni
©A Star Is Born
Barbra Streisand
©The Sellout
Oliver Reed. Richard Wldmr.'k
©Catherine and Co
.lane BIrkln. Patrick Pe>rae'r
Hey Good Lookin' C-D.,
Daiid Prnval. Tannei Km to
The Stunlman
Bnrt Re\Tlolds
DkinGuide :: Sept. 29, 197.S

'
he
Opinions on Current Productions Feature reviews
DOG DAY AFTERISOOy U Con.^.y.Oram,
Warner Bros. (75411) 129 Minutes Rel. Oct. *75
This is an outstanding production, based on an actual
event that took place in the heart of Brooklyn Aug. 22.
1972, and has been followed in this filni that unites
the diiector, the star and the producer of the hit "Serpico."
Once again New York provides atmosphere and
background, this time to tell a lighthearted tale. The
result is a film that, while overlong, develops much tension
and comedy along the way. The interplay between
the confused and blustery robbers and the, first cowed
then almost contemptuous, bank personnel is very funny
and eventually rather touching. The outside sequences
involving everything from helicopters and television
crews to hundreds of extras is well handled and serves
as quit* an effective contrast to the more intimate
scenes. But some angles of the script—notably a lengthy
section involving Pacino's male lover who wants money
for a sex change operation—aj-e rougher going and could
alienate audience elements. Pacino is excellent in a role
seemingly tailored to his very New Yorkish mannerisms
and style. In the supporting cast, John Cazale, James
Broderick, Penny Allen and Chris Sarandon stand out.
Sidney Lumet directed with a good deal of grit and
Martin Bregman and Martin Elfand produced.
Al Pacino. John Cazale, Charles Durning, James
Brodericlt, Penny Allen, Chris Sarandon, Carol Kane.
ROYAL FLASH PC Comedy-Ad.enture
20th-Fox (4590) 100 Minutes Rel. Oct. '75
The writer and dii'ector of "The Three Musketeers"
and its sequel "The Four Musketeers" are at it again,
this tiine moving up several centuries to the mid-18th.
but once again taking the same in-everent view of historical
events—and more than a passing swipe at such
puritanical adventures as "The Prisoner of Zenda," too.
Diiector Richard Lester and writer George MacDonald
Praser have concocted a sumptuous free-wheeling film
that reels between out-and-out farce and a semi-straight
presentation of swordplay events. Not as inventive or as
fumiy as "Musketeers," the film compensates with even
more intoxicating photography largely of German castles
and winter vistas and with a plot that is even harder to
follow in its sudden but not always meaningful twists. V/
'
Malcolm McDowell seems somewhat lackluster as the '"^
dashing hero, who is all coward behind his very large
ego and Alan Bates has a surprisingly poor role for one
of his statm-e as the equally dashing German who is
sometimes McDowell's compatriot and sometimes his
opponent. But Oliver Reed makes an excellent foil as a
completely humorless statesman, and Florinda Bolkan
and Britt Ekland have seldom looked better. The film
was produced by David Picker and Denis O'Dell.
Malcolm McDowell, Alan Bates, Florinda Bolkan. Oliver
Reed, Britt Ekland, Alastair Sim. Lionel Jeffries.
HESTER STREET Black and White
Midwest Productions 100 Minutes Rel. Oct. '75
This independent production, one of the few films
around that was directed by a woman, received strong
acclaim at the Cannes and Dallas Film Festivals this
year and largely deserved it. Working on a very small
budget but with a good deal of resourcefulness, director
Joan Micklin Silver and her husband, producer Raphael
D. Silver, have made a touching, thoughtful study of a
number of immigrants trying to adjust, each in their own
way, to the hmly-burly that is America, With a cast of
comparatively little-known New York perfomiers and
simple, uncompUcated black-and-white photography. Ms.
Silver has put together a view of the Lower East Side
ghetto in New York that never seems constricted by lack
of money. Particularly fine are the outdoor scenes filmed
in Greenwich ViUage and every bit as good in their way
as were similar sequences in "Godfather 11." Steven
Keats, hitherto seen in minor roles in such films as 'Tlie
Friends of Eddie Coyle" and "Death Wish," makes an
excellent impression as the eager, slightly pompous and
very egotistic husband. Keats' charm makes the character
likeable at times when behaving unsympathelically.
The film certainly deserves a chance to find the
college and art house audience that will appreciate it.
Steven Keats, Carol Kane, Mel Howard, Dorrie
Kavanaugh, Doris Roberts, Stephen Strimpell.
|:
THE MASTER GiytH;HTER »'

. . . Nothing
. . . Banned
Richard
Ron
must
. Santiago's
. Gruesome
. . The
. . Now
riATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs
THE STORY: "The Master Gunfighter" (T-L)
Along the rugged Northern California coastline in
1836 lies the largest Spanish land grant in the New
World, the Rancho Santiago. The once easy life of the
Spanish nobUity is rapidly vanishing, and now Don Santiago
Angarola > raise a large sum of
I
money or risk losing his land to newly arrived American ( capei
i
settlers. Paulo O'Neal
i
proud son. to V?. f
meet the demands of the currupt American government,
kills all the inhabitants of an Indian fishing village to
obtain hidden gold. Only one man can prevent the ruthless
slaughter—Finley, the Master Gunfighter (Tom
Laughlin). who is victorious in one shoot-out after another
untU finally, he kills his brother-in-law Paulo in
a tense sword duel to bring peace.
EXPLOITIPS:
Refer to the BOXOPFTCE Showinandiser section of
Sept. 15. 1975 for many ideas in a $3.75 million ad
campaign by Billy Jack Enterprises, suggesting a wide
variety of material for displays and promotion. Make
good use of the multifaceted campaign that has been
prepared.
CATCHUNES:
Ron O'Neal of "Superfly" 'Versus Tom Laughlin of
See How the Master Gunfighter
"Billy Jack"
Changed the History of Early California.
THE STORY: "Conduct Unbecoming" (Allied Artists)
Two young British officers, Michael York and James
Faulkner, arrive at the North-'West Fi'ontier of India in
1878. Both their fathers had served with honor. York
wants to succeed, but Faulkner wants to be kicked out
during his probationary period. He flaimts tradition.
York is initiated into the ritual of pigsticking, involving a
dummy boar on wheels which officers chase with their
swords. Faulkner drinks too much and is later accused
of raping Susannah York. A secret trial ensues. The adjutant,
Stacy Keach. presides. 'Witnesses are called. York
is picked as the defending counsel. Keach tells York to
just go through the motions of a defense, but York's
conscience will not allow him to do this. There are many
angry clashes. Finally the evidence becomes overwhelming
that Faulkner is innocent. The senior officers then
find it necessary to expose the attacker. The honor of cherr
the regiment is later tragically and iiTevocably restored, i Who
EXPLOITIPS:
Stress the distinguished cast. Use radio and TV spots,
and quote favorable reviews. Sell this as an exciting
com-troom drama. Display a dmnmy boar in the lobby.
CATCHUNES:
An Unspeakable Crime Among Officers and Ladies!
Is More Important Than the Honor of the
Regiment!
THE STORY: "Bam of the Naked Dead" (Twin World)
Thi-ee nightclub performers iManuella Theiss, Sherry
Alberoni. Gyl Roland
i
are on their way to Las 'Vegas to
do a show. Their car breaks down in the middle of the
desert and young Andrew Prine offers to drive them to
his farm to call for help. He traps the girls in his barn
where other women are chained to posts. Prine is a psychotic
who "trains" his captives to perform as different
animals in bizarre and often sadistic ways, in preparation
for the circus of his childhood dreams. The three
women's agent (Chuck Niles) and a county sheriff lAl
Coi-mier» begin a search for the women. Meanwhile.
Prine's delusions cause him to believe that Theiss is his
mother and so he allows her partial freedom. 'While
Prine is gone Theiss is able to free herself and the others
but he returns before they can escape. A final bloody
show-down has Prine and all but two women killed.
Niles and the police arrive too late to discover that a
mysterious monster participated in the murders and still
roams the desert.
EXPLOITIPS:
Place mental health warning signs prominently in the
theatre. Emphasize the violent nature of the film.
CATCHUNES:
What Happens in the Barn? Will They Ever Leave
the Barn of the Naked Dead?
& Bloody
in 82 Countries!
THE STORY: "Dog Day Afternoon" (WB)
On a blisteringly hot afternoon in mid-August 1972,
would-be robbers Al Pacino, Jolin Cazale and Gary
Springer attempt to hold up a savings bank in Brooklyn.
Right from the start things go wrong. Springer chickens
out and runs away. Before Pacino and Cazale can sucfr'^n
oeed in leaving, they are spotted and suiTOunded by
'^sson!' detective Charles Dui-ning and a flotilla of policemen.
Trapped inside the bank with the manager, the guard
and seven tellers, Pacino and Cazale begin a series of
negotiations with Dui-ning and FBI representative James
Broderick. Pacino's family, wife Susan Peretz and lover
Chris Sarandon are all notified and Sai-andon is brought
to the bank, but the confrontations only lead to explosive
aggravation with Cazale getting more and more
nervous and on edge. Eventually Pacino demands a bus
and a plane to take liim. Cazale and the hostages out
of the comrtry. Ai-riving at the airport, the FBI successfully
rescues the hostages by shooting Cazale.
EXPLOITIPS:
Play up Pacino's name as well as the uniting of the
team that made "Serpico." Hold a demonstration of locks
and other safety devices. Get a droopy looking dog to
hold a sign advertising the film.
CATCHLINES:
97 in the Shade. Not a Cloud in the Sky. And the Mets
Were Losing. What Better Time to Rob a Bank? One of
the Most Bizarre News Stories of '72 Becomes the Overwhehiiing
Hit of '75.
THE STORY: "Royal Flash" (20th-Fox)
In Victorian England accidental war hero Malcolm
McDowell is enjoying both the gambling and the women
when he meets up with international adventui-ess Florinda
Bolkan and German statesman Oliver Reed. Some
years after his liaison with Bolkan, she invites him to
Bavaria where he soon learns he is a crucial pai't of a
plot concocted by Reed and confederate Alan Bates. In
order to stave off revolution in a certain country, they
plan to substitute McDowell for a Swedish prince and
marry him to duchess Britt Ekland. Forced to agree to
the impersonation, McDowell soon finds that Ekland is
an agreeable and overly loving wife, but that Bates and
Reed have no intention of letting him live very long.
In an attempt to escape, he uncovers the real Swedish
prince in a dungeon, duels with Bates and eventually
flees back to Bolkan's side. She robs and abandons him
to Bates. The two decide to join forces as international
soldiers of fortune.
EXPLOITIPS:
Play up the stars and Richard Lester's name with the
success of "The Tliree Musketeers." Orgairize an exhibit
of some of the greater scoundrels of history. Have a display
of fencing in the lobby.
CATCHLINES:
Harry Flashman—He Makes Tom Jones Look Like a
Protestant, Zorro Like a Butterfinger and Casanova Like
an Elderly Roue . Captain Harry Lives on the
Silver Screen . Greatest Swordsman of Them All!
THE STORY: "Hester Street" (Midwest)
On New York's Lower East Side near the tm-n of the
centm-y, newly-arrived Russian Jew Steven Keats works
in a sweatshop, dallies with attractive fellow immigi-ant
Dorrie Kavanaugh and sees himself as an up-and-coming
American. With the arrival of his bewildered wife
Carol Kane and theii' small son, however, Keats begins
to see himself as trapped. His small wages force him to
take fellow-worker and ex-Talmudic scholar Mel Howard
into his apartment as a boarder, while his wife's stubborn
clinging to her Old World ways annoys and eventually
disgusts him. Though neighbor Doris Roberts tries to
help Ms. Kane adjust to such American customs as not
wearing a wig and dressing stylishly, the gap only grows
wider between husband and wife and Keats soon resumes
his affair with Ms. Kavanaugh. Eventually, he requests
a di\orce which Ms. Kane gives him. Keats borrows
money from Kavanaugh as a settlement. With the
money, Ms. Kane, now allied with Howard, plans to open
a store and so grow in the world. Penniless Keats and
Ms. Kavanaugh must continue working for slave wages.
EXPLOITIPS:
Play up the Bicentennial appropriateness of this study
of immigrants. Organize a display of your local area's
begimiing and ethnic backgrounds.
CATCHLINES:
BOXOFFICE BookinGuide
.Sept.

.' :n
\TES: 40c per word, minimum $4.00. CASH WITH COPY. Four con*ecutiTe iiuertioM lor pnc«
three. When using a Boxodice No. Hgure 2 additional words and include 75c additional, to
,ver cost of handling replies. Display Classified. S34.00 per Column Inch. No commiMion
lowed. CLOSING DATE: Monday noon preceding publication date. Send copy and
Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124.
HELP WANTED
SALESMAN/BOOKER
BoxoHice,
EQUIPMENT FOR SALE
3Smm PROIECTTON BOOTHS FOR THE
ECONOMY MJNDED EXHIBITOR. COM-
PLETE tl. 500.00. Boxollice. 2840
cuhrihg Hous(
POSITIONS AVAILABLE, midwest and
experienced dnve-in managers
working knowledge of theatre
maintenance and concessions.
n involved. Year round perma-
-ment guaranteed with extra-
".
' responsible
' 787-5961.
PROIECTIONIST MANAGER. permanent
, : . : r,.5. Circuit in
years Must De familiar with
MANAGERS
:, Slate age, education and refr-.d
snapshot, etc. in first letter.
.. open. Boxoffice, 3509.
lor
THAILEH SPLIT REEL—wind one lime
Ready to ship, 57.50 postpaid Check o!
MO. Your supply dealer or KIRKS Co.
7.111 Northland Rd., Balllmore. Md. 20207
CLEARANCE SALE-Brenkert BX80 projectors,
pair $595. 00,- RCA 9030 soundheads,
pair S695.00: Motiogroph SH750O soundheads,
pair $495 00; RCA 1040 soundheads,
pair $375.00; Strong 135 ore lamps, poir
$595 00; Brenkert BXlOO projectors, $1150.00;
CineVision, P. O. Box 457, Avondale
s. Georgia 30002. (404) 378-5652.

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