Boxoffice-April.19.1976

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P BOX 785 NEW ORLEANS (METAIRIE). LA 70004 J

Introducing theHnylor-Laughlin
PLAN FOR EXHIBITORS
The Taylor Laughlin Distribution Company announces an
innovative new concept in marketing that insures the exhibitor
of keeping the lion's share of the initial box office returns.
it's this simple: The exhibitor selects a designated amount
as a guarantee which is multiplied either 2 to4 times depending
onthepicturechosen.CJntilthatfigureis reached all the money
taken in is yours. After that Taylor Laughlin receives 60% and
you retain 40%. The higher the guarantee, the larger your share.
If you are interested in learning more about our slate of upcoming
releases for 1976-77, please fill out the coupon below
and further information will be forwarded to you immediately.
But hurry, because it won't be our fault if you don't take
advantage of this unique plan now.
BILLY JACK GOES
TO WASHINGTON
|
TRAIN RIDE THE MASTER THE TRIAL HIGH
|
TO HOLLYWOOD GUNFIGHTER OF BILLY JACK VELOCITY
rreturn address:
I
BUSINESS REPLY MAIL
^
NO POSTAGE STAMP NECESSARY IF MAILED IN THE U.S.A.
^-^—^^ I
FIRST CLASS
PERMIT NO. 58765
LOS ANGELES. CA.
I
Postage will be paid by: ^^^^^^^^""j" I
ChkWVJ^ 12301 WILSHIRE BOULEVARD ||
v^*^ LOS ANGELES, CA. 90025 |
M
I
Please send me further information concerning your 1976-77 slate of upcoming
1 I releases and NO-FAULT INSURANCE PLAN.
|

•: NATIONAL FILM WEEKLY
BEN SHLYEN
ilished In Nine Sectional Editions
itor-in-Chicf and Publisher
i SHLYEN Managing Editor
?IS SCHLOZIVIAN -Business Mgr.
' KABRICK Equipment Editor
H KAMIIVSKY ....Western Editor
cation Offices: 825 Van Brunt Blvd.
IS City, Mo. 64124. (S16) 241-7777
irn Offices: 6425 Hollyiv-ood Blvd.
wood, Calif., 90028 (213) 465-
86.
rn Offices: 1270 Sixth Avenue, Suite
. Rockefeller Center, New York, N.Y.
a. (212) 265-6370.
m Office: .Anthony Oruner. 1 Wood-
Way, Flnchley. N. 12, Telephone
de 6733.
IB MODERN THEATRE Section Is
jed in one issue each month.
luerque: Qiuck Mittlestadt. P.O. Bos
14, Station C 87108, Tele. 265-
78, 265-1791.
ita: Genevieve Camp, 166 Lindbergh
Ive, N.E. 30305.
more: Kate Savage, 3607 Sprlngdale
e., 21216.
in; Ernest Warren, 1 Colgate Road,
edliam, Mass. 02192.
lo: Charles B. Taylor, 3191 Main
, 14214.
otte: Blanche Carr. 912 E. Park Ave.
go: Frances B. Clow, 175 North
Dilworth, Oak Park, 111. 60302.
le. (312) 383-383-8343.
nnati: Frances Hanford, 3433 CIK-
1 Ave. 45220. Telephone 221-8654.
land: Lois Baumoel, 15700 Van
en Blvd., Shaker Heights, Ohio
120.
obus: Jim Pearce. 230 Graceland
(d.. 43214. Tele. (614) 885-2610
s: Mable Guinan. 5927 Winton.
:r: Bruce Marshall, 2881 S. Cherry
ly 80222.
Moines: Jeanne Allen, 814 Liberty
Ig. 50309, Tele. (515) 288-2101.
it: Vera Phillips, 121 Elliott St.,
;st, Windsor, Ont. N9A 6V8.
ord: Allen M. Wldem, 30 Pioneer
ire, W. Hartford 06117, 232-3101.
napolls: Robert V. Jones. 6385 N.
rk, 46220. Tele. (317) 253-1536.
onrille: Robert Cornwall, 3233 Colic
St., 32205. Tele. (904) 389-
44.
In: Bruce William Harmon, 201 N.
th St. 68508 (402) 477-1234.
)hls: Earliiie Eans, 3849 Maid Marl-
Lane, 38111. Tele. (901) 452-
20.
i: Martha Lummus, 622 N.E. 98 St.
iukee: Wally L. Meyer, 13637 N.
een Bay Rd., 52 West, Mequon, Wis.
092. Phone (414) 242-0643.
eapolls: Bill Dlehl, St. Paul Dlsich.
63 E. 4th St., St. Paul, Minn.
Orleans: Mary Greenhaum, 2303
indez St. 70122.
loma aty: Eddie L. Greggs, 1106
W. 37th St.. Oklahoma City, Okla.
118. Telephone (405) 528-2888.
delphla: Maurle H. Orodenker, 312
Park Towne Place, 19130. Tele.
15) 567-4748.
jurgh: R. F. Kllngensmlth, 516
inette, WUklnshurg 15221. Telephone
2-211-2809.
and. Ore.: Robert Olds, 11593 SB
/4e mue er ~me /Vi&&&rL rictuAe ynduAt^
SPUR TO PRODUCTION
RECEN'r DEFINITIVE moves to expedite
greater exhibitor participation in the production
of theatrical motion pictures, to stimulate
the flow of product in the marketplace,
closely parallel similar projects which have been
launched in the past. Projects of this kind many
times have been brought before exhibitors during
the past half-century, but few have gained
sufficient foothold to enable them to continue
these operations which served to benefit, not
only the theatremen themselves, but also producers
and distributors.
The current activities in the exhibitor-production
field serve to remind of the announcement
some years back of the formation of National
Exhibitors Film Co. At that time, with independent
production greatly hampered and threatened
with virtual extinction by the drying up of
sources of finance, the new company's plan to
make such funds available to reputable producers
resulted in widespread benefit, indirectly as well
as directly. With so many prominent exhibitors
willing to underwrite the making of top-quality
pictures, it was patent that a new confidence
would be stirred among banking interests and
production as a whole given a great impetus.
Not only did this bring about a greater number
of quality productions from independent producers
but, as a competitive factor, it was bound
to stimulate all production.
While it was proposed that the exhibitor stockholders
in the new enterprise and the circuits
they represented not be given preference in availability
of such films as their company might finance,
it stood to reason that they would play
tion appeared, at that time, to be the necessary
motivation to change that attitude—and it might
be the answer today. Formation of National
Exhibitors Film Co. proved to be a healthy influence
for the industry in other times. Perhaps
today's organizational efforts will be equally effective.
Pleasing
Patrons
In Boxoffice's issue of February 23 a plan
was suggested for obtaining the sentiments of
moviegoers—the boxoffice patrons—with regard
to their likes and dislikes in screen entertainment.
The idea was to find out from the paying customers
themselves, through a suggestion box
placed in theatre lobbies, just what they want
but are not getting from the filmmakers, so the
information could be passed along to them for
their guidance.
We have had a number of favorable comments
on the idea as a service to the industry, as well as
a good public relations promotion for local theatres,
but no solid evidence yet that any theatre
managers are actively putting the plan into effect.
Why the hesitation?
Some questions have been asked about organizing
the plan nationally, but there is no need for
any complicated national setup. All that's necessary
is for the exhibitors to place those suggestion
boxes in their lobbies and send us the contributions.
We'll do the rest, especially in getting the
collective information to
return address:
BUSINESS REPLY MAIL
NO POSTAGE STAMP NECESSARY IF MAILED IN THE USA
Postage will be paid by:
TAYLOR-LAUGHLIN DISTRIBUTION CO.
12301 WILSHIRE BOULEVARD
LOS ANGELES, CA. 90025
FIRST CLASS
PERMIT NO, 58765
LOS ANGELES. CA
I^Kn
en't
ield
and
give
3zcn
the
ihe
fling
the attention of the producers
and distributors. 'Very little effort or ex-
adave
paring
and-
c, ean
Please send me further Information concerning your 1976-77 slate of upcoming
releases and NO-FAULT INSURANCE PLAN.

I
i
|
i
j
|
j
Introducing theToylor-Laughlin
PLAN FOR EXHIBITOR^
The Taylor Laughlin Distribution Company announces an
innovative new concept in marketing that insures the exhibitor
\
of keeping the lion's share of the initial box office returns.
It's this simple: The exhibitor selects a designated amount
as a guarantee which is multiplied either2to4 times depending
on the picture chosen. Until that figure is reached all the money
|
taken in is yours. After that Taylor Laughlin receives 60% and
you retain 40%. The higher the guarantee, the larger your share.
,
If you are interested in learning more about our slate of upcoming
releases for 1976-77, please fill out the coupon below
!
and further information will be forwarded to you immediately.
But hurry, because it won't be our fault if you don't take
advantage of this unique plan now.
BILLY JACK GOES
TO WASHINGTON
TRAIN RIDE THE MASTER THE TRIAL HIGH
TO HOLLYWOOD GUNFIGHTER OF BILLY JACK VELOCITY
I
I
I
I

•
KABRICK
Business
1: NATIONAL FILM WEEKLY
rilished In Nine Sectional Editions
BEN SHLYEN
;itor-in-Chie( and Publirher
: SHLYEN Managing Editor
-IIS SCHLOZMAN , Mgr.
...Equipment Editor
;H KAMINSKY ....Western Editor
latioti Offices: S25 Van Brunt Blvd.
IS City. Mo. 64124. (S16) 241-7777
rn Offices: 6425 Holly»-ood Blvd.
(food, Calif.. 90028 (213) 465-
56.
rn Offices: 1270 Sixth Avenue, Suite
Rockefeller Center, New York. N.Y.
>. (212) 265-6370.
n Office: Anthony Gruner, 1 Wood-
Way. Finchley. N. 12. Telephone
Ue 6733.
Ib MODBItN THEATRE Seclluri Is
led in one Issue each month.
luerque: Qiuck Mittlestadt. P.O. Bo.t
l4. Station C 87108. Tele. 265-
r8. 265-1791.
Ita: Genevieve Camp, 166 Lindbergh
ilre. N.E. 30305.
Wore: Kate Savage. 3607 Sprlngdale
;.. 21216.
n: Ernest Warren, 1 Colgate Road.
3dbam, Mass. 02192.
lo: Charles B. Taylor. 3191 Main
. 14214.
otte: Blanche Carr. 912 E. Park Ave.
go: Frances B. Clow, 175 North
Qllworth, Oak Park. 60302.
111.
e. (312) 383-383-8343.
rnaU: Frances Hanford. 3433 Cllf-
Aie. 45220. Telephone 221-8654.
and: Lois Baumoei. 15700 Van
en Blvd., Shaker Heights. Ohio
120.
i: Mable Guinan. 5927 Winton.
r: Bruce Marshall. 2881 S. Cherry
r 80222.
Moines: Jeanne Allen. 814 Uberty
Ig. 50309. Tele. (515) 288-2101.
It: Vera Phillips. 121 Elliott St..
St. Windsor. Ont. N9A 5V8.
ord: Allen M. WIdem. 30 Pioneer
ive, W. Hartford 06117. 232-3101.
lapolls: Robert V. Jones. 6385 N.
•k, 46220. Tele. (317) 253-1536.
In: Bruce William Harmon, 201 N.
Jl St. 68508 (402) 477-1234.
Us: Earllne Bans. 3849 Maid Marl-
Lane. 38111. Tele. (901) 452-
!0.
1: Martha Lummus. 622 N.E. 98 St.
Mkee: Wally L. Meyer. 13637 N.
en Bay Rd.. 52 West. Mequon, Wis.
)92. Phone (414) 242-0643.
apolis: BlU Dlehi, St. Paul Disch,
63 E. 4th St., St. Paul, Minn.
Orieiins: Mary Oreenbaum. 2303
Jdez St. 70122.
>ma City: Eddie L. Greggs. 1106
V. 37th St.. Oklahoma City. Okla.
.18. Telephone (405) 528-2888.
lelphia: Maurie H. Orodenker. 312
Park Towne Place. 19130. Tele.
.5) 667-4748.
urgh: R. F. Klingensmith. 516
nette. Wilklnsburg 15221. Telephone
t-211-2809.
nd. Ore.: Robert Olds. 11693 SE
id Ave.: No. 1. 97266.
Oiiis: Fan R. Krause. 818A Longs
Drive 63132. Tele. (314) 991-
ja'ke City: Keith Perry. 264 E. 1st
th. 81111. Tele. (801) 328-1641.
tatonio: Gladys Candy. 619 ClnlaU
Ave. 782-6833.
'rancisco: Kathleen MacKenzie. 172
den Gate Ave., 94102. Telephone
5) 776-3200.
b: Stu Goldman, Apt. 404. 101 N.
h St.. 98103. Tele. (206) 624-
2 or 782-5833.
i: Gib Clark. 433 N. Grande. Apt.
86705.
Jgton: Virginia R. Collier, 6112
necticut Ave.. N.W. EM 2-0892.
IN CANADA
y: Ma.\ine McBean. Suite 265. 349
b Ave.. S.W.. T2R 0M4.
jal: Tom Cleary. Association des
Drietaires de Cinemas du Quebec.
Van Home. Suite 4-5. H3S 1Z7.
i: Ahby Hagyard, 235 Cooper St..
. 2. K2P 0G2. Tele. (613) 238-
3.
o: J. W. Agnew, 274 St. John's
M6P 1V5.
Iter: Jimmy Davie, 3245 W. 12.
:2R8.
leg: Robert Hucal, 600-232 Por-
Ave. R3C OBI.
iber Audit Bureau of Circulations
led weekly, e.xcept one issue at
1, by Associated Publications. Inc.,
an Brunt Blvd.. Kansas C^ty. Mis-
54124. Subscription rates: Sectional
1, $12.50 per year: foreign, $20.00.
al Executive Edition, $20.00. for-
$25.00. Single copy. 65c. Second
lostage paid at Kansas City. Mo.
19, 1 976
No. 2
|^H°^5S^ e/-^ Mi^ TUiAeSruU^
SPUR TO PRODUCTION
RECENT DEFINITIVE moves to expedite
greater exhibitor participation in the production
of theatrical motion pictures, to stimulate
the flow of product in the marketplace,
closely parallel similar projects which have been
launched in the past. Projects of this kind many
times have been brought before exhibitors during
the past half-century, but few have gained
sufficient foothold to enable them to continue
these operations which served to benefit, not
only the theatremen themselves, but also producers
and distributors.
The current activities in the exhibitor-production
field serve to remind of the announcement
some years back of the formation of National
Exhibitors Film Co. At that time, with independent
production greatly hampered and threatened
with virtual extinction by the drying up of
sources of finance, the new company's plan to
make such funds available to reputable producers
resulted in widespread benefit, indirectly as well
as directly. With so many prominent exhibitors
willing to underwrite the making of top-quality
pictures, it was patent that a new confidence
would be stirred among banking interests and
production as a whole given a great impetus.
Not only did this bring about a greater number
of quality productions from independent producers
but, as a competitive factor, it was bound
to stimulate all production.
While it was proposed that the exhibitor stockholders
in the new enterprise and the circuits
they represented not be given preference in availability
of such films as their company might finance,
it stood to reason that they would play
such product. One of the primary reasons for
the formation of the new company was to assure
an additional supply of quality pictures. Naturally,
with several hundred of the industry's key
exhibition outlets as a virtually assured market
for these independent productions, other producers
desiring playing time in these situations were
forced to step up the quality of their product.
There was, of course, stronger competition for
playing time in the rest of the nation's theatres.
For many years, exhibitors had expressed the
desire to have a voice in the selection of stories,
casts and other phases of picture-making. Many
felt that, backed by a structured organization,
they would have that opportunity and thereby
make an important contribution to their interests
as theatre owners— and otherwise.
We also knew (as we do today) several distribution
sales managers who had wanted to have
some say as to what stories were produced for
the screen, probably based on what their exhibitor
customers had told them as well as what they
had learned from boxoffice reports. But, some
studio heads then, as now, had been little
to listen, to say the least.
inclined
Accelerated exhibitor participation in production
appeared, at that time, to be the necessary
motivation to change that attitude— and it might
be the answer today. Formation of National
Exhibitors Film Co. proved to be a healthy influence
for the industry in other times. Perhaps
today's organizational efforts will be equally effective.
Pleasing
Patrons
In Boxoffice's issue of February 23 a plan
was suggested for obtaining the sentiments of
moviegoers—the boxoffice patrons—with regard
to their likes and dislikes in screen entertainment.
The idea was to find out from the paying customers
themselves, through a suggestion box
placed in theatre lobbies, just what they want
but are not getting from the filmmakers, so the
information could be passed along to them for
their guidance.
We have had a number of favorable comments
on the idea as a service to the industry, as well as
a good public relations promotion for local
theatres,
but no solid evidence yet that any theatre
managers are actively putting the plan into effect.
Why the hesitation?
Some questions have been asked about organizing
the plan nationally, but there is no need for
any complicated national setup. All that's necessary
is for the exhibitors to place those suggestion
boxes in their lobbies and send us the contributions.
We'll do the rest, especially in getting the
collective information to the attention of the producers
and distributors. Very little effort or expense
is involved for the exhibitors.
If just one exhibitor in each exchange area does
his bit, the results will be worthwhile. Aren't
there two dozen theatre operators in the field
with the enterprise to get off their seats and
demonstrate enough simple showmanship to give
the suggestion a trial? Aren't there even a dozen
exhibitors with the necessary gumption?
The periodical reports from our exhibitor readers
telling "what the picture did for me" have
been very informative over the years, but apparently
from the type of product that keeps coming
along something more is needed to impress the
film suppliers effectively and "the voice of the
paying customers" could be a step in that direction.
It's up to you exhibitors! If you're not willing
to do something for yourself to promote attendance
and goodwill among your patrons, how can
you expect anybody else to do anything for you?
\JL^ /%JL/i^>^-^

. .
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Ted Solomon Sees Progress by NATO
In Speaking Out on Trade Problems
MYRTLE BEACH. S.C—"NATO is
the
voice and conscience of the motion picture
exhibition industry. And as such, one of its
most important functions is to spealv out on
the important issues of the day. Accordingly,
one of my first objectives was to reestablish
clear communication channels with
the Department of Justice. Congress, federal
agencies, our suppliers and industry organizations."
This statement of NATO president T. G.
Solomon was expressed by Joseph G. Alterman,
executive director and vice-president,
before the 64th anniversary convention of
NATO of North and South Carolina meeting
here Monday evening (12).
Placed
on Table Publicly
"What have we communicated? Basically,
it has been exhibition's concerns, problems,
suggestions, recommendations and, not the
least of all, the unfair trade practices existing
in the buyer and seller relationship.
There are no secrets— everything has been
placed on the table publicly— no holds
barred," declared Alterman speaking for
Solomon.
"What have we accomplished in our communication
efforts? Washington now knows
who NATO is and our presence has been
acknowledged. The House Labor Subcommittee
knows our concerns, objections and
views on the proposed minimum wage legislation.
"The Senate Finance Committee and
House Ways and Means Committee knows
our position on tax deferral, so needed for
stimulating and continuing domestic motion
picture production . . . The Department of
Justice knows our views on the unconscionable
trade practice of the industry and the
enforcement of the consent decrees and
antitrust
laws.
"After more than two years it finally
responded to us by taking action on a
clear violation of the consent decree pertaining
to four-walling by Warner Bros.
The Senate Subcommittee on antitrust and
monopoly, as well as the small business committee,
has been briefed on our trade practice
complaints. We are no strangers to
the Federal Communications Commission as
to our views on pay cable. The Domestic
Council of the White House has listened to
us and we, of course, were delighted with
the recent statement on cable deregulation.
Listening Also Emphasized
"Our major suppliers are equally well informed
to our complaints and the inequities
that exist in the market place."
Solomon's statement pointed out that
while NATO has been communicating and
talking, "we have not forgotten the importance
and necessity of listening, because
there are always two sides to every coin .
we intend to maintain our listening and
speaking channels."
Quoted as being "optimistic and hopeful"
as to potential developments, Solomon
declared. "We hope that our communications
are effective and that we will persuade
the responsible people in this industry to
individually make the necessary good and
sound business decisions, which will enable
all segments of the industry to profit. If
this
does not come about, our only alternative
is to go to the government ... as
objectionable as
that may be."
"I hope that this last course will not be
necessary, but if it is, we are prepared to
go forth with determination to insure the
survival and economic health of motion picture
exhibition .
can be done."
. . together and united it
Solomon Salutes Efforts
Of Nation's Exhibitors
NEW ORLEANS—T. G. "Ted" Solomon,
president of National NATO, in "An
Open Letter to the Nation's Exhibitors,"
issued from his headquarters here, declared
that "since last October it has been my
privilege to march alongside a group of what
must be the most unselfish and dedicated
businessmen to be found anywhere— this
nation's
exhibitors."
Turning to the legislative program undertaken
by the National Ass'n of Theatre
Owners, Solomon added: "In all my years
in this industry I do not believe there has
been a previous occasion where we have
been called up to do so much in so short
a time. I refer specifically to our legislative
campaign against the minimum wage and
our campaign to preserve tax incentive for
motion picture production.
"I only wish that each of you could sit
at my desk to examine the hundreds of
pieces of correspondence that have been exchanged
by exhibitors and their senators
and representatives throughout the land and
to read the numerous reports of personal
conferences between showmen and lawmakers.
"Yet, it is not the volume of work alone
that is impressive. Your planning, your
approach, your coordination, the finesse
and the intricate maneuverings you so obviously
have utilized to achieve maximum
effectiveness in presenting our position have
given this effort a polish that would be the
envy of any professional in the political
Ditter to Cine Artists
Regional Sales Post
HOLLYWOOD—Fred Ditter has joined
Cine Artists Pictures Corp.. in the newly
created position of assistant to Phil Shonfeld.
Western regional sales manager, it was
announced by Cine Artists president Richard
B. Graff. Ditter, who will be based
at the company's Los Angeles office, begins
his new duties immediately.
Major Foreign Thrusl
Made by Crown Inl'l |
HOLLYWOOD — Crown International
Pictures has selected 1976 as the year for
a major thrust into
the foreign market, it
was announced by
Mark Tenser, president.
Noting a significant
lack in the number
of major pictures
now available. Tenser
:1s confident that
miportant U.S.-made
mdependent product
Mark Tenser
have an excellent
will
opportunity to compete
abroad.
Three key factors attest to this theory:
1. Careful selection of pictures acquired
and produced that have top potential for
both domestic and foreign distribution.
2. An increase in the number of releases
as well as increased production and cast
values.
3. Steady flow of top boxoffice pictures
with full advertising campaigns.
Tenser further pointed out that Crown
has done well in its 17-year history of distribution
in foreign markets with over 100
features in various stages of release. This
year will establish and elevate Crown as an
alternative to the majors in the eyes of
foreign buyers, distributors and exhibitors,
he said.
Practically all of Crown's product is U.S.-
made and not imported, as among other
independent distributors, and backed with
the "Crownmanship campaigns" that are
j
unique and tailor-made to each individual
Tenser added.
picture.
Crown officially will open its foreign
sales effort at the Cannes Film Festival,
May 13, with one of the company's most
important presentations, "Las Vegas Lady,"
starring Stella Stevens and Stuart Whitman,
Screenings also are set for both "Death
Machines" and "The Pom Pom Girls." i
"Welcome Home, Brother Charles," "The
|
Specialist," "Hustler Squad," "Best Friends,"
"The Sister-in-Law," "Trip With the Teach- (
er" and "Pick-Up" also will be offered at
•
the festival.
Crown has made arrangements with .
Manson Distributing Corp., headed by Ed |
and Mike Goldman, for foreign representation.
During the festival both Mark Tenser
and Ed Goldman will be in attendance and
be available for negotiations.
Stein Woodcraft Moving
Into Larger Quarters
NEW YORK—Stein Woodcraft Corp.,
New York-based concession equipment
manufacturer, has doubled its corporate
office and manufacturing facilities, according
to Jeff Stein, vice-president.
The new headquarters arc to be located
at 22 Sprague Ave., Amityville, N.Y. Business
continues temporarily at the old headquarters
in Oceanside, N.Y.
BOXOFFICE :: April 19. 1976

MGM Reports Increase
In Revenues, Profits
CULVER CITY—Metro-Goldwyn-Mayer
has reported net income for the three
months ended Feb. 29, 1976, of $5,421,000
or 42 cents per share, on gross revenues of
$67,808,000. Net income for the threemonth
period ended Feb. 28, 1975, was
$5,397,000, or 42 cents per share, on gross
revenues of $62,884,000.
MGM also announced that its board of
directors Tuesday (6) declared the regular
quarterly cash dividend of 25 cents per
share on its common stock, payable May
10 to shareholders of record Monday (26).
1975 Half Year Tops 1976
For the first six months of fiscal 1976,
MGM's net income was $11,512,000 or
88 cents per share on gross revenues of
$134,475,000. There were no nonrecurring
gains in this period.
For the first si.\ months of fiscal 1975,
MGM's net income was $17,169,000 or
$1.34 per share on gross revenues of $129,-
388.000. Included in such results was a
nonrecurring gain of $3,798,000 or 30 cents
per share after applicable provision for
income taxes.
Income from operations before nonrecurring
gains and provisions for income
taxes was $9,241,000 and $19,502,000 for
the second quarter and first six months of
fiscal 1976, respectively, compared to $7,-
283,000 and $21,476,000 for the comparable
periods of the prior year.
The company indicated that the effective
tax rate for federal income taxes in the
second quarter and the first six months of
fiscal 1976 was higher than for the comparable
periods for 1975, principally because
of lower investment tax credits. Earnings
per share give retroactive effect to the
2'/2-for-l stock split in March 1975 and
the 4 per cent stock dividend paid in December
1975.
Frank E. Rosenfelt, MGM president and
chief executive officer, commenting on
the second quarter results, stated: "T am
gratified by the 75 per cent increase in
operating earnings of the feature film division
in the second quarter, attributable in
part to the further reduction in operating
costs resulting from the turnover of distribution
operations to United Artists and Cinema
International Corp."
Product Outlook Promising
Rosenfelt noted the continuing boxoffice
success of "The Sunshine Boys," expressing
the belief that the film's earning power
should be further heightened by the recent
Academy Award to George Burns as Best
Supporting Actor for his role in the picture.
He said that "That's Entertainment,
Part 2," produced by Saul Chaplin and
Daniel Melnick, and "Logan's Run," produced
by Saul David and directed by
Michael Anderson, will be released in early
summer, providing MGM with a "a strong
product lineup for the period of peak motion
picture attendance."
BOXOFFICE :: April 19, 1976
Michael J. Finn, president of Key
International Film Distributors, and his
secretary Linda Mobile look at ads for
"King Kong," to be released by Paramount
Pictures, right, and "The New
King Kong," left, set for May 1 distribution
by Key International.
Michael Rosenblatt Is V-P
Of Atlantic Rel. Corp.
BOSTON—Tom Coleman, president of
Atlantic Releasing Corp., announced that
Michael Rosenblatt has joined Atlantic as
a vice-president and national sales manager.
Rosenblatt will manage and direct sales
of Atlantic's product on a national basis
well as head up the New England states
rights. This division is currently being expanded
to consist of a small number of
solid accounts for which Atlantic can give
the widest and most effective playoff. As
stated by Rosenblatt, "we are not taking
accounts and pictures indiscriminately, but
rather seeking a select grouping of producers
and national distributors to whom
we can offer the greatest overall coverage
in New England."
Rosenblatt has previously worked at
various sale levels with 20th Century-Fox
and most recently with Ellis Gordon Films.
Jerry Solowitz to Head
UA Playdate Department
NEW YORK—Jerry Solowitz, assistant
to United Artists' vice-president Al Fitter,
has been promoted to director of UA's
newly organized playdate department, effective
Monday (12), it was announced by
James R. Velde, senior vice-president.
Solowitz, who has been with the company
for eight years, will continue as Fitter's
assistant the area of circuit liaison and
in
booking. Assisting Solowitz in his new duties
will be Harry Novick, a veteran member
of the sales department.
Solowitz joined UA in 1968 after a sevenand-a-half
year stint with the American
Broadcasting Co. He was network operations
supervisor when he left for UA,
where he worked successively in the accounting
department, with the data processing
division as control supervisor, later
moving up as assistant manager of accounts
receivable and then as manager of the
print department until last week.
as
RKO Sues Key Inl'l
Over 'King Kong' Title
DENVER—RKO Radio Pictures, which
produced "King Kong" in 1933, has filed
a suit asking for $1.5 million in damages
against locally based Key International Film
E)istributors and Michael J. Finn, president
of the company. RKO alleges that Key
International is about to release a film titled
"The New King Kong" without authorized
use of the "King Kong" name, which RKO
asserts it owns and controls.
Finn contends that "The New King
Kong" does not infringe on the original
1933 production, because it has an entirely
different theme. He declares further that
"RKO had neglected to assert its copyright
rights before, specifically in a 'Sonny &
Cher' TV program in which the ape made
several appearances."
The rights to the name reportedly were
sold for $25,000, plus royalties, in 1962
for the film "King Kong vs. Godzilla,"
then in 1967 RKO is reported to have received
$50,000, plus royalties, for the
rights to the ape for use in "King Kong
Escapes."
The crux of the suit, however, appears
to be the fact that RKO has received $200,-
000 for rights to use the "King Kong"
image in a sequel to the original film, to
be made by Dino De Laurentiis and Paramount
Pictures. The contract with RKO
stipulates that the $200,000 and royalties
(which could run into millions of dollars)
might have to be paid back if another "King
Kong" film is released in the meantime.
RKO is asking one of the four Denver
to federal judges see that this does not
happen, requesting an injunction and punitive
damages.
Commenting on the legal action, Finn
said, "We have checked the copyrights.
I'm claiming that we can do what we are
doing. We have made an entirely different
picture. Our 'King Kong" bears no resemblance
to theirs. Ours has an entirely
different approach— it is a comedy, a satire.
Take a look at the poster. It could be 'Big
Foot,' for all anyone knows. Ours is an
entirely new approach."
RKO, however, claims it updated the
copyright in 1960 and that the copyright is
valid. In its petition, RKO alleges it has
invested "substantial amounts of money in
protecting the property to create a large
amount of goodwill for "King Kong.' "
Finn reported that he had offered to
screen "The New King Kong" for RKO
attorneys in an effort to prove that the
film does not resemble the 1933 production
but he stated that offer was refused. The
Key International president was vehement
in his assertion that the two "King Kong"
films are totally different, except that the
star of both pictures is an ape.
Ronald C. Butz, a member of Key International
and an attorney, would not elaborate
further on the suit filed by RKO, for
which the company has retained the law
firm of Holland & Hart.

Massive Campaign Set
To Promote 'Grizzly'
By JOHN COCCHI
NEW YORK—Set for release in some
700 theatres across the United States and
Canada on May 12 is "Grizzly," which is
geared to do the kind of business that
"Jaws" did last year. Executive producer
Edward L. Montoro, who made the film
for distribution by his Atlanta-based Film
Ventures International, is highly enthusiastic
about the film and has undertaken a massive
promotion campaign. Film Ventures previously
co-produced the thriller '"Beyond the
Door," which grossed $25 million worldwide.
Produced and written by David Sheldon
and Harvey Flaxman, "Grizzly" was filmed
in the Todd-.'\0 process near Clayton, Ga.
William Girdler directed a cast headed by
veterans Christopher George, Andrew Prine
and Richard Jaeckel, with Joe Dorsey and
Joan McCall co-starring and Flaxman in
a bit as a reporter. The film depicts a rampage
of killings by a 15-foot, 2,000-pound
bear in a national park. Montoro has nothing
but praise for his actors, in their professionalism
and their willingness to expose
themselves to danger by working closely
with the bear, trained but untamed. The
rating is PG.
Bears are popular animals,
Montoro contends,
although their ferociousness is often
forgotten because of their lumbering bulk.
The National Enquirer and Readers Digest
are two publications with recent articles on
attacks by grizzlies, to offset the false image.
The May issue of True magazine will have
a story on the film, as will the cover of
a Philadelphia Sunday newspaper supplement.
Pyramid Books published a paperback
edition of "Grizzly" Thursday (15).
Montoro is spending $2 million on a
national TV advertising campaign and is
placing ads in TV Guide and the National
Enquirer. George is going to do a ten-city
tour for the film, which will open in every
major market, and has already appeared
on the Merv Griffin Show. Four-color
standees, which will be ten feet tall when
assembled, will be sent to exhibitors. A
seven-minute short on the making of "Grizzly"
is to be syndicated.
Columbia Pictures purchased foreign
rights to "Grizzly," for $1.5 million, on
just 1 1 minutes worth of film. Canadian
distribution will be handled by Ambassador
Films, with 75 openings across Canada on
the May 12 target date. Montoro calls this
the biggest opening of a single film in that
coimtry and the largest coordinated U.S.-
Canadian effort ever undertaken by an independent.
Every state in the U.S. will be
represented in the mass saturation, with
Alaska and Hawaii due for summer bookings.
The mystique of "Grizzly" results in an
extra effort from everyone involved to make
the film a huge hit, says Montoro. While
devoting all his efforts to the one film,
Montoro admits he's had little time to think
of other Film Ventures product.
CALENDARS! EVENTS
APRIL
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4 5 6 7 8 9 10
11 12 13 14 IS 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30

NY Times Expands
lis Theatre Listing
NEW YORK.—Don Baker, vice-president/advertising
and promotion, Loews
Theatres, and chairman of the National
Ass'n of Theatre Owners advertising committee,
Wednesday (7) announced the attainment
of another milestone in the organization's
drive to achieve greater newspaper
cooperation for
exhibitors.
Baker reported that he was informed by
Herbert S. Hauser of Diener/Hauser/
Grecnthal that the New York Times will
comply with the agency's recommendation
regarding its theatre listing in the arts and
leisure section. The new policy, which became
effective Sunday (4), involves listing
theatres for first-run pictures and for
specialized revivals.
The newspaper Feb. 3, 1976, advised
Diener/Hauser/Greenthal that it planned
to expand its theatre listing by giving the
names of specific theatres, in addition to
the name of the attraction and a capsule
review.
"It was quite a job for them to sort out
the various problems involved and to determine
where to draw the line in terms of
which theatres to list," said Hauser.
Under the new policy, the New York
Times will be supplying readers and advertisers
with a comprehensive service in
listing theatres showing first-run or specialized
revivals. Baker pointed out.
Multiple runs will be excluded because of
space requirements, however, since such a
listing would include virtually every movie
house in the metropolitan area.
'Logan's Run' Reprinting
Is Set by Bantcan Books
NEW YORK—"Logan's Run," a sciencefiction
cult classic long out of print, will be
published by Bantam Books May 19 as a
"super-movie tie-in." The novel by William
F. Nolan and George Clayton Johnson will
have a first printing of 450,000 copies. A
suspense thriller depicting the "new world"
of the 23rd century, in which every desire
is catered to, "Logan's Run" is the basis
for a multimillion-dollar MGM film, which
United Artists is releasing in 400 key theatres
across the country June 23.
The film, the most lavish MGM production
in recent years, will be backed by the
largest advertising and promotion campaign
in the company's history. It was produced
by Saul David ("Fantastic Voyage")
and directed by Michael Anderson
("Around the Worid in 80 Days"). The
stars are Michael York, Peter Ustinov, Jenny
Agutter, Richard Jordan and Roscoe Lee
Browne.
The Bantam Book features 16 pages of
color photos from the film and will be
backed by special point-of-sale materials,
network radio and print advertising and
publicity with the stars and the producer.
"Logan's Run" originally was published in
1968 by the Dial Press. Co-author Nolan
is at work on a sequel, "Logan's World."
BOXOFFICE :: April 19, 1976
'Blue Bird' VIP Screening
May 4 at Kennedy Center
WASHINGTON — This city's governmental,
diplomatic, social and news media
leaders will be joined by their children at
the May 4 international preview of the first
American-Soviet co-production, "The Blue
Bird," to be held at 4:30 p.m. in the Eisenhower
Theatre at the John F. Kennedy
Center for the Performing Arts. The affair
is under the patronage of Mrs. Walter J.
Stossel jr., wife of the U.S. ambassador to
the Soviet Union, and Mrs. Anatoly F.
Dobrynin, wife of the Soviet ambassador
to the U.S.
The invitational showing is being sponsored
by 20th Century-Fox Film Corp., and
Sovinfilm and will be followed by an "ice
cream social" in the Center's Atrium.
Elizabeth Taylor, star of "The Blue Bird."
will be among the cast members and production
team who will be present at the
signal event. In addition to Miss Taylor,
Cicely Tyson, 1 1 -year-old Todd Lookinland,
Soviet ballet
star Nadya Pavlova (who portrays
the Blue Bird in the film), Margarita
Terekhova and Moscow circus clown Oleg
Popov, all co-starred in the picture, will
attend. The production team includes director
George Cukor, producer Paul Maslansky
and Soviet composer Andrei Petrov.
Dennis C. Stanfill, president, chairman
of the board and chief executive officer of
20th Century-Fox, and Mrs. Stanfill, also
will attend, as will Otar Teneishvili, president
of Sovinfilm, and Philip Yermash,
chairman of Gosskino and the USSR Committee
for Cinematography.
Twentieth Century-Fox executives attending
include Alan Ladd jr., senior vice-president,
worldwide production; William Immerman,
senior vice-president, administration
and worldwide business affairs; David
Raphel, senior vice-president, worldwide
marketing; Peter Myers, vice-president,
domestic distribution; Jonas Rosenfield jr.,
vice-president, worldwide advertising, publicity
and promotion, and Richard Berger,
assistant vice-president, production.
'Revenge of Cheerleaders'
Is Big in Fort Lauderdale
NEW YORK—Monarch Releasing's R-
rated comedy, "Revenge of the Cheerleaders,"
has been held over for an unprecedented
fourth week in its world premiere
engagement at the Lake Shore,
Thunderbird and Highway Drive-ins in
Fort Lauderdale, Fla., where the film has
quickly established itself as the Beach Party
movie of the '70s.
Backed by the heaviest radio and TVspot
campaign in Monarch's history, "Revenge
of the Cheerleaders" will open
saturation engagements in Cincinnati in
May; in Indianapolis, Atlanta and Detroit
in June, and in major cities throughout the
country in July and August.
The Cheerful Film Co. production, presented
by Allan Shackleton, introduces five
young starlets as the cheerleaders of California's
wackiest school. Aloha High. They
are Jerri Woods, Rainbeaux Smith, Helen
Lang, Patrice Rohmer and Susie Elenc.
2nd Annual Comedy
Awards Presented
HOLLYWOOD—"Young
Frankenstein"
(20th-Fox) won the statue as best comedy
motion picture of 1975 at the second annual
Comedy Awards at the Shubert Theatre
Saturday evening (10). Mel Brooks,
who directed the film and "Blazing Saddles"
(WB), was presented with an award as
the funniest male in America. Other awards
were given to Peter Sellers, male performance
in "Return of the Pink Panther" (20th-
Fox); Madeline Kahn, female performance
in "Young Frankenstein"; Lily Tomlin,
funniest female in America; "Mary Tyler
Moore Show," situation comedy; Alan
Alda, situation comedy star, and Edward
Asner, situation comedy supporting performance.
Awards also went to "Same Time, Next
Year," Broadway stage production, which
brought awards to Charles Grodin, male
performance, and Ellen Burstyn. female
performance. Lily Tomlin was presented an
award for nitery or concert presentation.
James Whitmore introduced Bob Hope
winner of last year's Humanitarian
as
Award and Hope presented this year's
honor to Danny Thomas. The newly established
Jack Benny Award was handed to
George Bums by Walter Matthau in a
moving tribute.
Among the presenters were Harvey Korman,
Tim Conway and Jan Murray. Ben
Vereen soloed as Bert Williams while
Imogene Coca and Sid Caesar did a pantomime.
The program, produced by Rita Scott for
the Academy of American Humor, was telecast
over ABC-TV. Alan King, executive
producer with Rupert Hitzig and Herb
Sargent, acted as overall host.
Beacon Film Lab. Adds
Lipsner-Smith System
TAMPA—Warren Goldstein, senior engineer
of the Lipsner-Smith Co., has just
completed the installation of the Academy
Award-winning Lipsner-Smith CF-2 ultrasonic
cleaning and conditioning system at
Beacon Film Laboratories, 3705 North
Nebraska Ave., Tampa.
The new machine conditions existing release
prints, cleans them and restores
to both color and black and white
pliability
it films. In addition, gently handles and
ultrasonically cleans original negatives prior
to making release prints (such cleaning
eliminates specks and "snow" from prints).
Information about print-conditioning
service is available from Chuck Harder or
Jack Cosgrove at Beacon Film Laboratories.
Beacon, which recently has added other
equipment, is making color release prints
for several features, including the Lee Jones
production "Girl Snatchers"; the horror picture
filmed in New York State by Roger
Watkins, "Hour of Death," and is doing
in-plant work on two Chinese imports.

j
|
'
'
Columbia College to Hold
2nd Filmmakers' Festival
CHICAGO—The film department of
Columbia College Chicago will sponsor the
second annual Festival of Chicago Filmmakers
to be held at 12:30 p.m., Sunday.
May 16, at the Lake Shore Theatre, 3175
North Broadway, Chicago. The program
will be drawn from high-quality film work
of all genres produced by Chicago area
film students and professional filmmakers.
In making the announcement, Anthony
Loeb, director of the second annual festival
and chairman of Columbia's film department,
said, "As a result of the success of
last year's festival—more than 600 persons
attended—we are establishing the Chicago
Filmmakers Festival as an annual event.
Those of us in the industry know too well
the difficulties young filmmakers face getting
their works displayed and we are
pleased to perpetuate this event as an ongoing
showcase opportunity for Chicago
area film talents."
Filmmakers—both students and professionals—are
invited to send their films
for consideration for festival exhibition to
Loeb at Columbia College, 540 North Lake
Shore Drive, Chicago, 111. 60611. Deadline
for entries is Monday, May 3. All genres,
including documentary, educational, commercial,
feature and animation, will be
considered.
"We are grateful to Oscar Brotman,
owner of the Lake Shore Theatre, for giving
Chicago filmmakers this opportunity to
screen their work for a public audience,"
Loeb added. "It is the cooperation of exhibitors
such as Brotman that can make
this city a vital force in film."
To obtain further details on the May 16
second annual Festival of Chicago Filmmakers,
phone Anthony Loeb at (312) 467-
0300, extension 534.
Don V. Kloepfel to Retire
From Deluxe General
HOLLYWOOD—Don V. Kloepfel, who
heads projection and projection services, is
retiring from Deluxe General after 21 years
of service.
Recognized industry-wide as an authority
in his field, Kloepfel has served as consultant
in the installation of projection systems
for several of the movie industry's major
theatres as well as private facilities for many
of its luminaries. He also designed remote
control projection-editing devices for network
television programing and, during
World War II, was a member of a top
secret group which created the briefing
film which led to the B-29 raids on mainland
Japan.
Kloepfel is a member of the technical
awards committee of the Academy of Motion
Picture Arts and Sciences, a fellow of
the Society of Motion Picture and Television
Engineers, where he also serves as
the current chairman of its Hollywood
section, and holds membership in several
other industry recognized societies.
A resident of Biirbank, Kloepfel is married
and has three sons. One son, Dennis,
is a projectionist at Warner Bros.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Title Distributor Rating
The Bingo Long Traveling All-Stars
& Motor Kings (Universal)
Countdown at Kusini (Columbia)
PG
PG
Food of the Gods (AIP) PG
House of the Living Dead (Worldwide) PG
Once Upon a Time
(G. G. Communications) \c\
Sh-h-h-h-h (*) (United Artists) [g|
Tunnelvision (Worldwide) \r\
(•) Supersedes PG rating listed in Bulletin No. 361.
Veteran Film and TV Star
Paul Ford Is Dead at 74
MINEOLA, N.Y.—Paul Ford, 74, who
made middle-aged fatherhood a laughable
situation in "Never Too Late" and played
the long-suffering colonel to Phil Silver's
"Sergeant Bilko," died here Monday (12).
Ford had played major roles on Broadwav
and in films in addition to his starring
roles on TV.
the August Moon." Ford's other films included
"House on 92nd Street," "Lust for
Gold," "The Matchmaker," "Advise and
Consent." "The Music Man." "The Russians
Are Coming, the Russians Are Coming"
and "The Comedians."
Henry Fonda Is Subject
Of ABC-TV Special
NEW YORK—Henry Fonda is the
subject of "Fonda: An American Legacy,"
to be presented as a "Monday Night Special"
on the ABC Television Network, Monday
(19), 11:30-1 a.m. EST. Burgess
Meredith is host, narrator and executive
producer of the special, which reviews
Fonda's life and career as an actor. Excerpts
from some of his most memorable
films will be shown.
In interviews taped in Hollywood, New
York and London, many of Fonda's famous
friends and associates will pay him tribute.
Among them are James Stewart, Lauren
Bacall, Dorothy McGuirc, Sidney Lumet.
Joshua Loaan and the late William A.
WcUman.
DAR Presents 75 Award
To Univ.'s 'Mountain'
WASHINGTON — Universal
Pictures'
"The Other Side of the Mountain," declared
"the best film for all-family viewing in
1975" by the DAR motion picture and TV
committee, was honored officially Sunday
evening (IS) at a dinner hosted by the
Motion Picture Ass'n of America in the
MPAA headquarters here.
Mrs. Charles Todd Lee of Scarsdale,
N.Y., national chairman of the DAR committee,
presented the organization's motion
picture award to Alex Schimel, Universal's
Washington manager.
MPAA, participating.
"The awards," said Mrs. Lee, "are a
Mrs. Lee also presented an award for
TV's "The Waltons" to Thomas Swafford,
CBS executive, at a breakfast held in the
Mayflower Hotel Tuesday morning (20),,
honoring that series as the best TV program
for all-family viewing. The breakfast
was followed by a panel discussion on the
media, with Swafford; Paul Roth, chairman
of the National Ass'n of Theatre Owners,
and Ken Clark, executive vice-president,
recognition of our constant efforts to promote
entertainment for all the family,
especially in the important and far-reaching
areas of films and TV. We are convinced
from our studios in the states and localities
that a very large audience exists for entertainment
with family appeal. We would like
to see more movies and TV programs families
can enjoy."
Stanfill Expects Decrease
In 20th-Fox 1st Quarter
HOLLYWOOD — Dennis C. Stanfill,
His stage credits include "Another Part
of the Forest," "Command Decision."
"Teahouse of the August Moon" and "Never chairman of the board and chief executive ,
Too Late." Ford and Maureen O'Sullivan officer of 20th Century-Fox, reported, I
recreated their Broadway roles in the movie "Present indications are that 20th-Fox will
version of "Never Too Late." He also appeared
in the film version of "Teahouse of mainly because of lower than expected
report a moderate loss for the first quarter,
,
film
rentals from some recent theatrical releases,
,
and to disappointing results of the company's
record operation. Earnings from
'
film
processing, television broadcasting and tele-
,
vision production were higher than in the
|
same period a year ago."
'
The company's 1975 first quarter earn-
ings from operations were $2,825,000. or
37 cents per share.
'Miracles of the Gods'
For Hemisphere Release
NEW YORK^Rogcr Cahn, president of
Hemisphere Pictures, Inc., announced that \
the company has acquired all-media U.S.
distribution rights to "Miracles of the Gods."
The new film is based on Erich von Daeni- !
ken's novel of the same name, published
March 7 by Delacorte Press.
An early fall premiere is anticipated with
personal appearances by Von Daenikcn and
a massive promotion campaign in league
with Delacorte Press being planned. Von
Daeniken's previous book, "Chariots of the
Gods?," was made into a film and released
here in 1974, to a boxoffice gross in excess
of $25 million.
10 April 19, 1976

. . . Nor-Car
. . World
M ^J^oiluwood rKeport m
^
Twelve productions went before the
cameras in March, six from majors and six
from independents—twice the number reported
for the previous month. In March
1975. nine new features were announced.
DISNEY
Freaicy Friday. Barbara Harris stars as
the mother and Jodie Foster as her daughter
in this comedy about a teenager and
her mother who switch places for a day.
Shooting began March 22 in Los Angeles
with location shooting set for San Diego.
Gary Nelson is directing from a script by
Mary Rodgers based on her own book.
Others in the cast are John Astin, Sparky
Marcus and Marc McClure. Ron Miller
is producing and Tom Leech is associate
producer.
20TH CENTURY-FOX
Star Wars. This space adventure-fantasy
film is the story of the exploits of Luke
Starkiller and his friends as they do battle
with villains and strange creatures in a
massive galactic civil war. Involved are
three different worlds and time elements
the future, the past and the present—and
a confrontation with the dark forces of an
evil space empire. Shooting began March
22 in Tozeur, Tunisia, with Alec Guinness
the only key casting announced. Gary Kurtz
is producing and director George Lucas
wrote the script. After two-and-a-half weeks
in Tunisia, the film will move to EMI
Elstree Studios in London for a 13-week
schedule.
UNITED ARTISTS
Carrie. A young girl with extraordinary
powers is the central character in this story
about psychic phenomena. Shooting started
March 1 in Los Angeles with a cast headed
by Sissy Spacek, Piper Laurie, John Travolta
and Sydney Lassick. Paul Monash is
producing with Brian DePalma directing
the screenplay by D. Lawrence Cohen,
based on a novel by Stephen King. Donald
Heitzer is assistant director and William
second assistant director.
Scott is
UNIVERSAL
Car Wash. George Carlin, Richard Pryor.
Irwin Corey and Otis Sistrunk head a
Ark. The story deals with the effect of
iJames Dean's death upon a group of young
imen. The title refers to the date Dean was
killed in a car crash at the height of his
movie career. Richard Thomas heads the
cast. Weintraub is producing and James
Bridges directing from his own screenplay.
Sl.AP StiOT. Filming in Johnstown, Pa.,
since March 22, this is a Friedman-Wimsch
production, a George Roy Hill film and a
Pan Arts presentation. Paul Newman stars
in the story about a rough-and-tumble
hockey team. Co-starring are Michael Ontkean,
Lindsay Crouse, Jennifer Warren,
Strother Martin and Jerry Houser. Robert
INDEPENDENTS
Jordan/ Lyon Productions
The Astral Factor. Shooting began
March 15 in Los Angeles on this psychic
phenomena film about a detective who seeks
a psychotic strangler who has murdered an
aging movie queen and then tries to repeat
the crime with a succession of beautiful
blondes who resemble the actress. Starring
are Robert Foxworth, Elke Sommer, Stephanie
Powers, Sue Lyon and Leslie Parrish.
Producers are Earle Lyon and Fred Jordan.
The director is John Florea, working from
a script by Arthur Pierce.
International Cinemedia Center
Shadow of the Hawk. Supernatural
forces turn a journey through the wilderness
into a nightmare for stars Marilyn Hassett,
Chief Dan George and Jan-Michael
Vincent in this film on which shooting started
March 8 on locations around Vancouver.
B.C. Henry Gellis is executive producer
and John Kemeny is producer. Daryl Duke
is directing the screenplay by Thaddeus
Vane.
Weintraub-Heller Productions
High Gear. Filming on "the toughest
race ever run" began in Manila on March
29 with Joe Don Baker, Susan Sarandon.
Larry Hagman, Dana House, Alan Vint and
racing-car driver Parnelli Jones heading the
cast. The story involves the conflict between
two former racing buddies who break up
and compete against each other. Fred Weintraub
and Paul Heller are producing and
Alan Gibson is directing from a screenplay
by Michael Allin.
large cast in this story of one day in the
lives of the people involved in a car wash
operation. The comedy, produced by Art Golan/Globu.s Productions
Linson and Gary Stromberg, is directed
by Michael Schultz from a screenplay by
God's Gun. Jack Palance heads a gang
five gunmen who terrorize a town and
of
man
Joel Schumacher. Shooting began March 1
are challenged by one brave in this
jin Los Angeles.
film directed by Frank Kramer, who also
9/30/55. This Jerry Weintraub production
wrote the script based on a novel by Don
began shooting March 30 in Conway, Dimbort. Shooting began in Tel Aviv,
Israel,
on March 15 with Menahem Golan as producer
and Yoram Globus, executive producer.
Others starring are Lee Van Cleef,
Lynda Day George, Christopher George,
Leif Garret and Robert Lipton. Jack Palance's
21 -year-old son. Cody, makes his film
debut in the movie.
Coppola Cinema Seven
Apocalypse Now. With Marlon Brando
portraying a renegade Army officer in a remote
area of Vietnam fighting his own war,
producer-director Francis Ford Coppola began
filming March 22 in Olongopo, Philippines.
Others in the cast are Robert Duvall.
Harvey Keitel, Frederic Forrest, Albert
Hall, Sam Bottoms and Larry Fishburne.
Co-producers are Fred Roos and Gray
Frederickson. Tony Brandt is assistant director
and John Milius wrote the screenplay.
J. Wimsch and Stephen Friedman are the Tiara
producers and George Roy Hill is directing.
Associate producer is Robert L. Crawford.
The screenplay was written by Nancy
Dowd.
Films
Lady Streetfighter. Shooting began
March 22 on location in Pasadena on this
spy story about a plot that took place in
Europe in the mid-'50s. James Bryan is directing
from a script written by producer
Rena Harmon. In the cast are Vikki Dougan,
Liz Renay, Martin Azarow and Tony
Romano.
Wolper Plans Howard Hughes
Biofilm, The Billionaire'
David L. Wolper claims the timing is
only coincidental in announcing a biographical
film to be made about Howard
Hughes. "The Billionaire," to be based on
Clifford Irving's hoax biography, will have
a script by Richard Suskind and Irving.
Filming will be done on locations in Los
Angeles, Las Vegas, Mexico and the Bahamas
. Entertainment Corp. has
set a late summer start to film "Yondo," a
political love story set in the early ISOOs.
Co-producers will be Richard Rosenthal,
Charles Swartz and Paul Rapp. Stephanie
Rothman will direct from an original script
by Rapp. The film is budgeted at $850,000
Productions will begin shooting
this summer on "A Unicorn Ain't a
Horse," to be produced by J. Fred Griffith
jr.. with Erv Melton as associate producer
and Don Dubbins directing. Shooting will
be on location in North Carolina.
Arthur Hiller Directing
'Silver Streak' for Fox
"The Silver Streak," a contemporary adventure
of intrigue and high comedy, will
be made as a Martin Ransohoff-Frank
Yablans production for 20th Century-Fox
with Gene Wilder and Jill Clayburgh starring.
The action will be set mainly aboard
a luxury train running from Los Angeles
to Chicago, with Scatman Crothers cast as
a sleeping-car porter who becomes involved
with a group of fine arts forgers. .-Xrlhur
Hiller will direct the original screenplay by
Colin Higgins and Thomas Miller and Edward
Milkis will produce. Location shooting
is planned in Canada, with additional
filming in the Southern California area . . .
"The Prometheus Crisis," dealing with a
nuclear power station disaster, will be filmed
by Braunstein-Hamady Productions, which
has set a December start for shooting.
George C. Braunstein and Ronald N.
Hamady are producing. The film will be
based on the novel by Thomas N. Scortia
and Frank M. Robinson.
BOXOFFICE :: April 19, 1976 11

BOXOFFICE
BAROMETER
This chart records the performance ot current attractions in the opening week of their first runs in
five cities the 20 key checked. Pictures with fewer than engagements are not listed. As new runs
are reported ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
1 Abduction (Venture)

I
i
Bryanston
NYC Records Are Set
By 'President's Men'
NEW YORK—"All the President's Men,"
starring Robert Redford and Dustin Hoffman,
set new opening-day records at both
the Loew's Astor Plaza and the Loews'
Tower East Wednesday (7), while grossing
an outstanding $43,244 total in its fivetheatre
New York area premiere.
The Warner Bros, release at the Astor
Plaza broke every previous opening-day
mark and, at the Tower East, topped all
prior week-day opening figures.
The Wildwood Enterprises production,
in its other three local openings, scored a
$15,860 total gross playing at the UA Syosset
on Jericho Turnpike, Menlo Park in
Edison, N.J., and the UA Bellevue in Upper
Montclair.
Circuit Rebuilds and
Reopens NJ Theatre
BRADLEY BEACH, N.J.—The Music
Makers Theatres circuit has rebuilt and reopened
its recently acquired Beach Cinema.
Among the changes in the former Palace
Theatre were a new roof, new seats, ceiling,
carpets, acoustical wall covering, air-conditioning
and a new marquee.
"We realize that the old Palace Theatre
was no palace," Milton Herson, Music
Makers Theatres president said, "and we
have done everything possible to correct
the situation."
The first feature showing at the refurbished
house is "Gable and Lombard."
The item, correctly stated, concerned the
announcement by Murray Baker. A. Stirling
Gold Central division manager, that
"Goodbye, Norma Jean" would have a saturation
opening in Washington and Baltimore
May 19. Baker also is working on
area distribution of "Project Kill." which
;has a CIA background.
branch manager Donna Littman
and David Levy, regional distributor
for Joseph Brenner Associates, announced
their collaboration to co-distribute Bryanston's
"The Texas Chainsaw Massacre" and
Brenner's "Torso." Playdates in three Baltimore
theatres start Wednesday (21) and the
combo has a multiple opening in the Norfolk-Newport
News-Virginia Beach, Va.,
area Wednesday (28).
Trans-Lux Corp.'s 1975
Gross Up. Earnings Sag
NEW YORK— Richard Brandt, president
of Trans-Lux Corp., reports that the company's
1975 gross revenues totaled $9,865.-
688, slightly higher than 1974. However,
due to higher costs of operations, including
start-up costs of the Trans-Lux Teleprinter,
the company experienced a 1975 loss of
$477,238 as compared to a net profit of
$285,438 in 1974. He stated that despite the
1975 results, the company's financial picture
remains strong.
Brandt commented on the company's
major diversification move into the general
communications field with the introduction
of the Trans-Lux Teleprinter (TLT) device.
The TLT is a telex terminal which is used
in
a broad range of American industries.
Brandt, in commenting on the entertainment
division's results, noted that "The New
York Experience" multimedia show has become
profitable and is now contributing to
earnings.
"Though our financial picture remains
strong," Brandt concluded, "there is still
reason for caution. Stock brokerage houses
continue to close or merge, price pressure
persists in certain of our major equipment
lines and there remains a shortage of quality
motion pictures at reasonable terms for
our cinemas."
Jury Rules Employee Not
Guilty on Porno Charge
CAMDEN, N.J.—Reginald Greenridgc,
Venus Art Theatre employee, who was
charged with "uttering (showing) an alledgedly
pornographic film," had his
charges dismissed by a Camden County jury
which returned an innocent verdict after
deliberating an hour. Camden County Assistant
Correction
Prosecutor John McFeeley had been
in trial
WASHINGTON—Two completely unrelated
state Superior Court Judge Robert B. John-
trying to convince the jury a before
it;ms were intermingled in the Washson
that "The Rape of a Mother and Her
ington column of Boxoffice April 12, 1976. Daughter" was obscene.
Due to a production mishap, the story published
The full-color silent movie was confiscated
last May by police. It was screened
Corp.
linked A. Stirling Gold and Joseph
Brenner Associates in a co-distribution deal
for the jury during the five-day trial. Robert
to handle Bryanston and Brenner product.
was case and
Levy, attorney for the theatre, wanted the
This, of course, not the the
jury to view two other films which he
item was not reported in that manner by claimed were of comparable quality, length
Washington correspondent Virginia R. Collier.
and content and which a county jury had
ruled were not obscene in a previous trial.
Judge Johnson denied Levy's request on
the grounds that the other two films were
more obscene and more violent that the
film the jury was judging.
Marvin Will Distribute
X Documentary in NY
NEW YORK—Marvin Films, Inc., has
been named subdistributor of "Sandstone,"
an X-rated documentary, for New York
state. The picture is set to open May 5 in
Rochester, Buffalo and Albany, N.Y.
$3 Fee at Big Top
NEW YORK—The Big Top Theatre,
male film outlet at Broadway and 49th
Street, is now charging $3 for all seats.
NAC Slates Regional
Confab for May 19-21
NEW YORK—Members of the Northeast
regional convention committee of the
National Ass'n of Concessionaires are
finalizing plans for the association's powwow
to be held May 19-21 at the Nevele
Country Club, Ellenville, N.Y.
Theme of the confab will be "Concessions
"76" and, in addition to an outstanding
panel of speakers who will cover a wide
range of subjects pertaining to the refreshment/food-service
industry in the leisuretime
field, there will be three days of activities
including food functions, cocktail
parties, golf and tennis tournaments and
swimming, plus a complete program for the
ladies.
A special package rate of $150, man
and wife, or $100, single, which includes
all business and social activities, registration
fees and hotel accommodations, has
been arranged with the resort.
The conclave will be attended by vending
operators, food service operators and
concessionaires in many diverse fields including
auditoriums, ice and roller rinks,
ball parks, theatres, etc.
Names of speakers and other program details
in connection with the convention will
be announced soon.
Members of the NAC Northeast regional
convention committee are:
Richard Grossman, the Walter Reade
Organization, NAC regional vice-president
and convention chairman; Bert Nathan,
Courtesy Associates, Ltd., NAC past president
and co-chairman; S. Charles Bennett
jr., the Macke Co.; Allan Bronson, Liberty
Popcorn Enterprises; Edward J. Brunner,
Loews Theatres; Nat Buchman, Theatre
Merchandising Corp.; Alex Castoldi, Northeast
Theatre Corp.; Richard Kane, Sameric
Theatres; Leo Raelson, ARA Services; Arthur
Sarnow, Arthur Sarnow Candy Co.;
Andy Shveda, Lily division of Owens-
Illinois, and Jeffrey Stein, Stein Woodcraft
Registration forms and other details can
be obtained by writing to the NAC headquarters,
201 North Wells St., Chicago, III.
60606.
Film Directors Appear
At Swarthmore Festival
PHILADELPHIA—Film directors Emile
de Antonio and Marcel Ophuls made personal
appearances to highlight a weekend
festival of political films at suburban
Swarthmore College. The three-day festival,
"Reelpolitik," was held on the college campus.
De Antonio participated in the screening
of his "In the Year of the Pig" opening
night. Ophuls appeared the following night
for his "A Sense of Loss" film's showing.
A number of the college's professors participated
as discussion panelists in connection
with all the film showings. Other films
included in the festival were Pier Paolo
Pasolini's "Teorema" and "Oh! What a
Lovely War."
BOXOFFICE :: April 19. 1976 E-1

. . That's
B R O A D W Ay
QSSIE DAVIS, the director, co-star and
co-author of Columbia Pictures"
"Countdown at Kusini," arrived in the city
Tuesday (13) for three days of press and
TV interviews as part of an extensive national
tour for the film. He appeared at
the Penthouse Theatre Tuesday night as a
guest at the Delta Sigma Theta sorority's
special showing.
The youth groups attached to the sorority
have devised a dance called the Countdown,
which they taught at their discotheque
dance in honor of the film at the
Alden Hotel Friday (16). The Manhattan
chapter of the Delta's Hansel and Gretel
Youth Clubs have created the dance from
the music composed by Manu Dibango for
the
film.
Delta Sigma Theta, the nation's largest
black women's sorority, was responsible for
the financing of "Countdown at Kusini."
Ruby Dee and Greg Morris also star. The
film opened Wednesday (7) at the Penthouse,
RKO 86th Street Twin I and the
RKO 59th Street Twin 1.
•
Variety Club of New York Tent 35 holds
its annual membership and installation
luncheon Tuesday (20) in the Georgian Ballroom
of the Hotel Americana. Norman
Weitman. senior vice-president of Paramount
Pictures, will be installed as chief
barker for a second term.
•
Donald Rugoff, head of Cinema 5, announced
at a press conference that he will
be distributing Lion International Films'
"The Man Who Fell to Earth," starring
rock star David Bowie in a nonsinging role.
Also present at the press meeting was the
film's co-producer, Barry Spikings. Although
a British project, the science-fiction drama
was shot in New Mexico with a supporting
cast headed by Rip Torn, Candy Clark,
Buck Henry and Bernie Casey. A summer
playoff is planned.
•
"Lupo Goes to New York," the first major
Israeli production to be shot in Manhattan,
will be filming here through Wednesday
(21). A Menahem Golan and Yoram
Globus production, the film stars Israel's
leading comedy actor, Yuda Barkan, as the
peddler Lupo. Boaz Davidson is directing
from a script by Simon Israeli and David-
Tulip, the giant in Columbia's animated
feature "Jack and the Beanstalk," made a
57 Years!
Experience- Excellence
Special Announcenrtent Films
Merchant Ads Color and B&W
noontime appearance along Fifth Avenue
Easter Sunday (18). The si.x-foot doll paraded
down the avenue, greeting strollers and
presenting them with a magical surprise
gift. The film is playing two weeks at theatres
throughout the metropolitan area.
•
In the magazines: Films in Review for
April features the career of Sessue Hayakawa,
by DeWitt Bodeen; Susan Peters'
tragic story, by Kirk Crivello; a conversation
with Gregory Peck, by Roy Pickard;
Mel Schuster's look at the 16th Thessaloniki
Greek Film Festival, and Anthony Slide's
article on Women Directors in the Talkie
era. Alvin H. Marill takes a quick look at
Bob Hope's career in the TV section.
The June issue of Man to Man Magazine
contains Alfred K. Allan's analysis of "Today's
Sexy, Super-Violent Spy Movies," focusing
on such recent films as "The Eiger
Sanction," "Three Days of the Condor"
and "The Mackintosh Man."
Showcases for Wednesday (14), in anticipation
of the Easter vacation, were "The
Bad News Bears," "Sky Riders" and "Lucky
Lady," "Family Plot," Columbia's animated
"Jack and the Beanstalk," "Bugs Bunny Superstar,"
"The Naughty Victorians," "Gable
and Lombard," "Goodbye, Bruce Lee
His Last Game of Death" and "The Man
Who Would Be King," among others.
•
"Robin and Marian," Columbia Pictures
release starring Audrey Hepburn. Sean Cannery
and Robert Shaw, has topped the $1
million mark at the Radio City Music Hall.
In the first 32 days of its engagement.
•
The New Amsterdam Theatre on West
42nd Street, where the Ziegfeld Follies
reigned, was the scene of a shootout Monday
(12). Three robbers in ski masks
fatally wounded two armored-car guards in
the auditorium of the New Amsterdam but
escaped without any loot. The thugs, according
to William Duggan, supervisor of
Cinema Circuit Corp., operator of the house,
had waited in the theatre 90 minutes for
the
suards.
KB Circuit Has Acquired
Westbury Theatre on LI
NEW YORK—KB Theatres of Bellmore,
L.I., has acquired the Westbury Theatre in
Westbury, L. I. The circuit now owns five
houses on Long Island, the others being the
Roslyn, Roslyn; Criterion, East Rockaway;
.Studio I, Lynbrook, and the Movies, Bellmore.
Booking and buying are being done by
Kurt Brenner of KB Theatres and Hank
Lightstone of Ackerman Enterprises.
$1 Admission Announced
NEW YORK—The Kips Bay Theatre, at
Second Avenue and 31st Street, has annoimced
a new admission policy of $1,
weekdays to 5 p.m., with $1.50 charged at
all other times.
'President's Men'
Hits NY With 825
NEW YORK—"All the President's Men"
caused a landslide in its opening round at
two Manhattan houses and three suburban
theatres. In the city, it averaged out at 825
with a 650 for the Astor Plaza and an incredible
1,000 for the first week at Tower
East. Previous winner, "The Opening of
Misty Beethoven," was second, a 610 for
the fourth World week. Also new, "Lipstick"
came in third, averaging 425 for the
first week at the Cine (505) and State II
(345).
Ingmar Bergman's "Face to Face" bowed
at the Beekman and took fourth place with
a 380. Down from third to fifth was "Seven
Beauties . What They Call Him,"
a 310 12th round at Cinema II. Sixth was
the exploitationer "Inside Marilyn Chambers,"
a 295 average for the opening at the
Cine Lido (230) and Lido East (360). The
sex star is also appearing in person in a
revue.
Showcase winners were "One Flew Over
the Cuckoo's Nest," "The Bad News Bears"
and Hitchcock's "Family Plot."
Par
Rel,
Plaza—The Story ol Adele H. (New World),
lOlh wk
Radio City Music Hall—Robin and Marian
(Col), 5th wk,
Rialto I—The Story ol Joanna (Blueberry Hi
21s
34th Sti -W. C. Fields Me
Three theatres—Countdowm at Kusini (Cc
World The Opening of Misty Beethoven
(Catalyst Films), 4th wk
Ziegleld—Moses (Avco), 3rd wk
.220
GCC Names J, Atwood Ives
Senior V-P for Finance
BOSTON—Richard A. Smith, president
of General Cinema Corp., has announced
the appointment of J. Atwood Ives as senior
vice-president-finance and chief financial
officer. In this capacity, Ives succeeds Edward
E. Lane, who is retiring this year.
Prior to joining General Cinema as a
vice-president in 1975, Ives was a corporate
vice-president of Paine, Webber. Jackson
& Curtis, where he was in charge of the
New England corporate finance department.
He has been a General Cinema director
since 1970. J
Frank Giardina, 90, Dies ^
UNION CITY, N. J.—Frank Giardina,
90, died March 29 in Pequannock, N.J. He
was a retired movie projectionist. He leaves
his wife, son Thomas of Bayonne and four
grandchildren.
E-2
BOXOFFICE :: April 19. 1976

L
• I
m INTERCONTINENTAL RELEASING CORR
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEYCOULON'TTAKEI
CHino
...CHARLES BRONSON . .JHllPfriand
Sandy Cobe - President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker. Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAOO/MILWAUKEE
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CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
MorneZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
DES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
GeneErwm (913) 381-2058
David Baughn - Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313)968-7770
LOS ANGELES
Peter Grafft-SCOPE III
(213) 550-8612
MEMPHIS
Bailey Pnchard (901) 527-9424
PORTLAND/SEATTLE
Cathy Slade-SCOPE III
(503) 228-7775
MINNEAPOLIS
Leroy Smith (612) 827-5371
NEW ORLEANS
Lou Oubre (504) 837-5200
NEW YORK
Marvin Friedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
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Ross Wheeler, Jr (412) 471-1522
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David Sharpe (801) 322-0557
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(413) 441-2474
WASHINGTON D.C.
Ross Wheeler (202) 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
Apri

. . . Mrs.
will pay the city $25,000 a year and will
i
the Friends of the Buffalo, said the next
|
BUFFALO
obscenity for allegedly "selling obscene
movies and magazines" to state police investigators.
large crowd of invited guests attended a
J^
sneak preview of Paramount's "The
Bad News Bears" Friday evening (2) in the
Boulevard Cinema I. Invitations were issued
by Anthony J. Mercurio, manager of the
Paramount branch, with offices at 300 Delaware
Ave.
The downtown Century dropped Roman
Polanski's "Macbeth" because of difficulties
in obtaining a suitable print. Ken Russell's
"The Devils" was substituted.
Mrs. Mary Allen Barnes declared in the
Evening News' "Everybody's Column":
"Three cheers for the young men who are
restoring the Allendale Theatre from its
former X-rated status to that of a familytype
theatre. Is it just a happy coincidence
that the same day (the story was published)
George Will devoted a column to the devastating
effects of pornography, with the CBS
Evening News editorial dwelling on the
same subject? Or is this an indication that
the public is becoming aroused to the demonstrable
evil of pornography?"
Joe Garvey is presenting some outstanding
feature films in the Holiday theatres
these days, including "Barry Lyndon,"
"Taxi Driver," "I WHl, I Will ... For
Now," "The Adventure of Sherlock Holmes'
Smarter Brother," "The Duchess and the
Dirtwater Fox" and "Gable and Lombard"
Garvey and daughter have returned
from a week's vacation in France.
Vandals are blamed for a fire that damaged
the Sportservice Corp. warehouse at
60 Churchill St. one night recently. Firefighters
said the blaze in the building's first
floor caused $2,000 damage to the structure.
Damage to contents was undetermined
but it was apparent that water damage was
extensive.
James C. Kennedy, 70, who served 30
years as promotion director of the Courier-
Express, is dead. He retired in 1963. A
product of the old First Ward, Kennedy
was a past director of the National Ass'n
of Promotion Executives.
Warner Bros.' Robert Redford-Dustin
Hoffman starrer, "All the President's Men,"
now is being shown at the Seneca Mall
Cinema I and Holiday 3, the latter located
at 3801 Union Rd. The feature is attracting
Walter Matthau
and Tatum O'Neal in "The Bad News
Bears" is being shown at the Boulevard
Mall Cinema I and Holiday . . The Teck
1 .
and the East Twin are offering "Sparkle,"
Warner Bros, release which features the
The attraction
music of Curtis Mayfield . . .
at the Seneca Mall Cinema I, North Park
and Valu 5 is the "The Sunshine Boys,"
co-starring Oscar-winning Best Supporting
Actor George Burns, along with Walter
Matthau.
William R. Hey of Jamestown was one of
12 persons indicted in Mayville recently by
a Chautauqua County grand jury. Hey.
operator of the Falconer Newsroom, was
charged with four counts of fourth-degree
Ticketron is urging everyone to "buy
tickets near your home, school, work or
shopping place." The company promises
many new locations soon.
New members have been selected for the
board of directors of the Friends of the
Buffalo Theatre. They are: Manuel T. Llop,
Ann T. Mickoff. Nathaniel A. Barell. Irv
Weinstein, Mrs. Ramon Perez, David Pendrick
and Eugene Beltrami.
Town Board Approves
Addition to Como 6
BUFFALO—American Multi Cinema's
Como 6 theatres will be expanded to an
eight-theatre complex this summer. No
specific opening date has been announced.
The Cheektowaga Town Board's approved
a building permit for the multitheatre
structure, which is located in the Como
Mall, okaying the addition of two auditoriums
across the lobby from the exist-
'
ing sixplex. Each theatre seats approximately
250 viewers. J
Buffalo Lease Expected
To Go to Friends Group
BUFFALO—The common council is expected
to approve a lease giving the Friends
of the Buffalo exclusive operating rights
Shea's Buffalo Theatre, effective May 1.
Under the three-year contract, the group
to
NOW BCXJKING 100 SCREENS
IN PENNA., NEW YORK & NEW JERSEY
absorb costs of all insurance, utilities, interior
and exterior maintenance and other
repairs.
The Friends of the Buffalo Theatre has
the right to operate the theatre concessions
'
stands, lease the theatre with city permission
and to exercise options to renew for another
three years or buy the house at any time.
Shea's Buffalo, the showplace of the
Michael Shea entertainment empire, reverted
to city ownership because of nonpayment
of taxes. Since then, the friends group
has spearheaded efforts to restore the theatre
and return it to the entertainment business,
j
Charles Chauncey, executive director ofl|
,
order of business will be a membership drive
and a capital fund drive.
A full bill of shows is being planned.
Saturday (24) the friends are presenting the
Canadian Opera's production of "La
Boheme."
FILM BOOKING & BUYING AGENTS FOR
INDEPENDENTLY OWNED THEATRES SINCE 1951
1307 VINE STREET, PHILADELPHIA, PA. 19107
(215)627-5838
X-Rated Theatre Becomes Church
PHILADELPHIA—The Renel Theatre i
in the West Oak Lane section of the city,
a former X-rated film house darkened in i
recent years, was sold for $25,000 and will
be converted into the Upper Room Baptist
Church.
E-4 BOXOFFICE April 1976

IT'S A GREAT BI'CENTENNIAL YEAR FOR YOU.
FOR 1976 PROFITS IT'S ^^fe,,.,,,^^^.
BOXOFFICE INTERNATIONAL PICTURES^'«>

i
',
'
PHILADELPHIA
\A7IP Radio personality K.en Garland will
be the honorary chairman for the Variety
Club Tent 13 annual Old Newsboy's
Day June 18 to benefit the local tent's
Heart Fund.
Meyer Adieman, a motion picture pioneer
who was founder and president of
National Film Service, and his wife Fannie
will be honored by Congregation Sons of
Israel, Camden, N.J., at a black-tie dinner
Sunday (25). The newly completed Sons of
Israel main sanctuary will be named in honor
of the Adiemans that evening.
Two French film fantasies, Jean Cocteau's
"Beauty and the Beast" and "The
Andalusian Dog" by Salvadore Dali and
Luis Bunuel start the series of French films
sponsored by France Cinema at Pennsylvania
State University, Bellefonte. The
films will have two evening showings in
the Kern Graduate Building Auditorium on
campus.
Construction of facilities for the first
cable TV operation in the suburban Upper
Darby, Springfield and Ridley Township
communities will begin late this month or
in
early May, according to Al Bloom, president
of Telesystems. It is the only cable
firm now operating in this city and is introducing
the Home Box Office movie service
to subscribers.
Everybody is taking a second look at the
dual message on the marquee of the Colonial
Theatre, Atlantic City, N.J. One side
of the marquee calls attention to the fact
the movie house is used Sunday mornings
by the Island Baptist Church. The other side
advertises the opening of "Moses."
Although the feature was scheduled to
W#W Sound Co,.
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close its week's run the following night, a
dozen women, members of the National
Organization for Women (NOW), picketed
the Lyric Theatre, Asbury Park, N.J., in an
attempt to persuade moviegoers to boycott
the film "Snuff." However, only a few who
came to see the film, double-featured with
"Screaming Tiger." were deterred from going
to the boxoffice.
Jeff Schnabel, American Multi Cinema
district manager out of the Northeast division
office. Cherry Hill, N. J., was in Kansas
City for the funeral of his father Lewis
Wilson Schnabel, 52, who died Saturday
(10) of cancer after a long illness. He owned
the Industrial Testing Laboratory in Kansas
City. He leaves his wife, two other sons, a
stepson, his mother, three brothers and two
sisters. Jeff, who started with AMC in
Kansas City, has been with the circuit in
various parts of the U.S. for the past ten
years.
The midtown Arcadia Theatre, with the
first-run showing of "Robin and Marian,"
introduced a shoppers' special with all seats
going at $1.50 before 5 p.m.
Screenwriter Eleanor Perry, whose film
credits include "David and Lisa" and "Diary
of a Mad Housewife," delivered a free lecture
on women in film at the University of
Delaware, Newark, Del. Her appearance
was part of the university's free lecture
series, "Women 1976: Caught in the Crossfire."
A special premiere marked the opening
of "Sparkle" at Budco's Midtown Theatre.
The screening was sponsored by WHAT,
with profits going to the United Negro College
Fund and the Opportunities Industrialization
Centers here.
Cicely Tyson and James Earl Jones, starring
in "The River Niger," hosted a press
luncheon at the Bellevue-Stratford Hotel.
BALTIMORE
^olumbia Pictures' rereleased "The Lords
"The Trial," a film directed by Orson
Welles, was shown at Harford Community
College at 8 p.m. Thursday, March 25, in
the Science Building.
A two-week film series titled "Those
Marvelous Musicals" was held at the Loch
Haven branch of the Baltimore Coimty
Public Library. The first screening offered
a film starring Fred Astaire, with the second
program devoted to actor-dancer-director
Gene Kelly.
Loews Constructing
Four-Screen Complex
SECAUCUS. N.J. — Four theatres are
under construction in the Hartz Mountain
area for Loews Theatres. The cinemas are
slated for completion in about nine months
and are part of an entertainment complex
that includes a racquet club with nine courts.
The one story theatre structure is being
built by Hartz Mountain Industries.
NJ Campus X Film Showing
Starts Legislative Furor
TRENTON, N.J.—The furor created by
the showing of "Deep Throat" and "The
Devil in Miss Jones" last month at Glassboro
State College, Glassboro, broke out
again in the New Jersey General Assembly.
Assemblyman Robert Hollenbeck, Bergen
county Democrat, introduced a resolution
calling on the state chancellor of higher
education to investigate the film showings
and to prevent any similar movies from
being shown on state college campuses.
Hollenbeck had introduced an earlier
resolution which caused an impromptu debate
and had no definitive results after he
said his daughter, a Glassboro State College
\
student, was "upset" over the films.
!
His second resolution on the matter was
adopted on a 45-15 vote after 30 minutes
of raucous and sometimes ribald debate.
Assemblyman Eldridge Hawkins, Essex
County Democrat, who led the opposition,
asked the more than 60 legislators present
to indicate by a show of hands how many
had seen the two films.
"How can you vote for this resolution,"
Hawkins asked, "when most of you have no
idea if these films are pornographic or not?"
Assemblyman Thomas J. Devertin, Middlesex
County Democrat, argued, "If you're
going to allow these films in the colleges
why not let them be shown in other institutions?
Bring them to the old soldiers' home,
They :
might enjoy them."
Hollenbeck argued that facilities support-
|
cd by tax dollars should not be used to (
show movies that "are available in dingy
j
neighborhood theatres."
Assemblyman Charles Yates, Burlington
County Democrat and one of the few who
of Flatbush" was featured at the Village,
Jumpers Cinema I and Joppatowne movies, replied that he felt, "Next we'll be
raised his hand to admit having seen the
Cinema ... A i
1925 production of "Phantom
of the Opera" was shown at noon right to show these films, people don't have
saying that while outdoor theatres have a
;
March 31 in the College Center Theatre a right to drive on roads supported by tax-
[
at Essex Community College as part of a payers' money to get to see the movies."
continuing free-admission film series.
BUILDING BETTER
THEATERS EVERY DAY
INEVERY WAY
[ffBujoodbQy corvtfuctjon
'""
ZTZTsiQ 569-1 990 ""
E-6 BOXOFFICE :: April 19, 1976
I

J.1VI.G.
Film Co.
^6 Itappu to
Wf announce the openin
Oi
of
a new
Office In J-^lttsburak at:
Fulton Building
Suite 629
107 Sixth St.
Pittsburgh, Pennsylvania 15222
i lewli^ appointed brancn manaaer
2)on
WcCJt^
i^ordlaiiu invited uour inauirieA
ana will t>e aratePul for uour budinedd
The telephone number to call is:
(412) 391-3371
Watch for . . . "House of Psychotic Women"
. . . "They're Coming to Get You" . . . "Loving
Cousins" and many others.
lOXOFFICE :: April 19, 1976
E-7

. . Ann
. . WQED-TV
. . Harold
i
PITTSBURGH
fl vco Embassy's "The Loves and Times of
Scaramouche" is in multiple first-run
release here with "They Came From Within"
following Wednesday (21) "A Boy
. . .
and His Dog" is a soon-to-be-seen feature
booked for this city.
Films being offered patrons in the area
include "Pussy Talk," "Pleasure Masters,"
"Resort Girls," "The Sunshine Boys,"
"Night of the Living Dead." "The Exorcist,"
"The Boob Tube," "Next Stop, Greenwich
Village," "Taxi Driver," "Lipstick," "The
Bad News Bears," etc. . . Advertised for
.
more than a year as coming at several adult
theatres, the Mitchell Bros.' "Sodom and
Gomorrah" finally arrives Monday (19) at
the Ritz Mini.
Howard Hughes, who remained a mystery
in death as in life, was a movie and
sports bug—and loved good music. This
writer met him here perhaps 35 years ago
and remembers Hughes as a fine gentleman.
Your correspondent is one of a few who saw
Hughes" "The Outlaw" nearly a dozen years
before he put it into release.
The Garden featured another John C.
Holmes film, "All Night Long," with a
second adult movie . here
has been casting local lawyers and judges
for roles in a production which will highlight
John Marshall, fourth chief justice of
the U. S. Supreme Court.
Penthouse 1 had a stage show, plus the
films "Doctor's Disciples" and "Cons and
Blondes." Penthouse 2 showed "Duffy's
Tavern" and "Supercharger" . . . Chattham
Cinema's new offering is "End of the
Game" . Curran's Cinema column
,
=Your next order?
Call . .
Quality Cinema Service
Jesse Harper
301-987-6315 301-539-6898
(If no Answer)
Remember . . .
For quality sound, projection service and
all your theatre needs It's . . .
QUALITY CINEMA
SERVICES. SUPPLY, INC.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
QlU^HljU^
rj^^ Don Ho Show. . . at
(HOTTasJ Cinerama's Reef Towers Hotel.
IN WAIKrKI: REEF REET TOWERS EDGEWATEH
in Market Square appeared as usual
Wednesday (7) but contained not a single
line
of type regarding the cinema.
B. Iden Payne, 94, a great man of the
theatre, died Tuesday (6) at Austin, Tex.
Shakespearean actor, director, playwright
and teacher, he founded the famous drama
department at local Carnegie Tech, now
Carnegie-Mellon University, in 1914 and
directed this department until 1952. His 60
years in theatre work produced much of the
stage and screen's best talent. No other theatre
teacher has matched or even approached
his success in this field.
Meyer Davis, 81, well-known bandleader,
died Monday (5) and this reminded that
the late Dick Powell got his start with
Meyer's band at the Circle Theatre. Indianapolis,
the city where we spent
a summer as a news reporter many years
ago. Dick later came here as emcee at the
long-removed Enright Theatre in East Liberty
and he and your reporter used to judge
beauty contests. Meyer Davis at one time
had a number of bands on the road using
his name.
Ron Rhode, 23-year-old organist from
Phoenix, will be featured at the South Hills
Theatre, Dormont, Tuesday (27), presiding
at the Mighty Wurlitzer in a popular concert
. . . Singer Jerry Vale will be honored
at a celebrity luncheon in Variety Tent 1
at noon Tuesday (20).
Bizarre Theatre closed after showing
"Diamond Head" and "No Satisfaction"
and reportedly the auditorium will be outfitted
with peep-show projectors, etc.
L'Amoure, another adult movie house, went
dark some six weeks ago but will be reopened
under new management.
The Nixon Theatre, last legitimate house
here—although that "legitimate" was
stretched to its death—is to come down,
with bids accepted for demolition. Leo Carlin,
manager for many years, said that the
too few touring shows and increased costs,
plus a dropoff in
season subscriptions, caused
the playhouse to be dark most of the
TWIN IT!!
Call Harry Jones
Drive-in Theatre Construction Since 1946
I
• Steel
• Painting
• Repairs
Free Estimates
Theatre G>nstruction Co,
Fairfield Orivc-ln Theotr*
Fairfield, III. 62S37
Phone A/C 6l8-«47-7«36
^NM:«ff&%
past three seasons. Opened in 1912 as the.
stock burlesque Victoria, the house later
became the plush Shubert Theatre, Loew's
Aldine, Harris Senator and, when the original
Nixon was wiped away in 1950 to make
way for the Alcoa Building, this house at
956 Liberty Ave. had its name changed to
the New Nixon, under the direction of Gabe
Rubin. When razed, the property will be a
parking lot, later to be redeveloped, as it
adjoins the site for the Pittsburgh Convention
Center.
First-run theatres of Cinemette recently
carried the tagline "no passes accepted" in
advertising . Lund, who started as
a Filmrow booker and became the longtime
managing director of KDKA-TV here, is
recuperating at Fort Lauderdale in his retirement
residence after being shot four
times by a young hoodlum. Three of four
bullets were removed and presently Lund
still is loaded with the fourth piece of lead.
Gusty Harold drove his car a mile to get
help after he was assaulted.
"Exotic Cartoon Festival" was the XXX
Fulton Mini feature . . . Art Cinema offered
"Love Games" and returned "Pornography
in Hollywood," the new bill being topped
with "Oriental Blue."
Films Being Licensed
For Redstone Cinemas
PITTSBURGH—Redstone Theatres, with
Boston headquarters, has licensed certain
new feature films for exclusive first-run
showings at the quadplex nearing comple- ;
tion in Wilkins Township.
|
The Monroeville area cinemas are expected
to open by June 27, according to Sumner
Redstone, president of the circuit, who announced
that initial films licensed include
"Silent Movie" and "The Great Scout and
|
Cathouse Thursday."
April 9 Screening at AFI
Honors Late W. C. Fields
HOLLYWOOD—In
conjunction with W.
i
C. Field's Memorial Day Friday (9), i
Cinamco held its first screening of "Hooray
for Hollywood" at the American Film Institute,
it was announced by Edward S. Shaw,
executive producer. The film, a nostalgic
look at Hollywood in the 1930s, features \
Fields' classic film clips.
)
W. C. Fields Memorial Day was adopted
I
by the National Ass'n of Theatre Owners
and written into the Congressional Record
two decades ago.
VJANTE.D
35IV1M TRAILERS
Any quantity purchased
Also:
Contact:
: pr«sU'l^" LEONARD BROWN
6763 Hollywood Blvd.
E-8 April 19. 1976

I
Weslern Amusement
Opens Barstow Duo
LOS ANGELES—Western Anuisenient
Co. held the grand opening Saturday (10)
and II in Barstow, Calif., reactivating the
26-year-old Barstow Theatre which wa^
e.xtensively damaged by fire Januarv.
last
The house, first opened in 1950, was
converted to a twin operation, with each
auditorium seating 300. The lobby also
was redone, with wood paneling and a
newly designed concessions area. Each audioriuni
has been completely draped.
The work was directed by Wayne Patterson,
district manager. Chester Bostick,
A-ith Western Amusement for more than
30 years, is manager of the Barstow the-
Ures, which also includes the Skyline Drivein.
The opening of Barstow Cinema I and II
jrings to 18 the total number of screens
pperated by Western Amusement in Caliornia
and Oregon. The company opened
ts first twin theatre, the Waco Cinema I
ind II in Eugene, Ore., Sept. 12, 1975.
Among company officials participating
n the Barstow unveiling were Mrs. Ted
'ones, president and general manager:
•Vayne Patterson, district manager and
ecretary; Mrs. Juanita Jones Kamm, vice-
Kesident; James R. Hollis, film buyer and
issistant secretary-treasurer; Donald Shaw.
:ontroller, and Thomas Carey, booker for
ill of Los Angeles.
The Barstow theatres will continue their
;ommunity affairs activities, sponsoring
uch events as the Merchants Christmas
>how, the annual PTA Free Can-of-Food
Show held in early December, the communiy-sponsored
summer matinees and the End
>f School Free Show.
Dol.'s Tlobin and Marian'
deceiving SCMPC Award
HOLLYWOOD — Columbia
Pictures
Robin and Marian" will be honored with
citation of merit for excellence as family
ntertainment by the Southern California
lotion Picture Council at its monthly meetig
Monday (19) at the Sportsmen's Lodge
1 Studio City.
"Robin and Marion" stars Audrey Hepurn,
Sean Connery, Robert Shaw, Nicol
Williamson and Richard Harris. Richard
ester directed the Ray Stark-Richard
lepherd production.
Mann's Orpheum Shutters
Lpril 25 in Portland, Ore.
PORTLAND—Sunday (25) will be the
St day of operation for Mann Theatres'
rpheum Theatre here, it was announced
house manager Gary Schaefer. The thea-
: at 759 S.W. Broadway will be razed,
ann's division manager R. A. Smith ad
>es that any correspondence pertaining to
s Orpheum operation should, in the fiire,
be addressed to city manager R. Dunn,
in care of the circuit's Fox Theatre.
3 S.W. Broadway, Portland, Ore. 97205.
XOFnCE April 19. 1976
Shown at (he prist-ntation of gifts to
Gilbert Martinez on the occasion of his
retirement are, left to right. Jack Felix,
chairman of the board. Rocky Mountain
Motion Picture Ass'n; Martinez;
Mrs. Marie Martinez, and Ralph Batschelet,
president of the RMMPA.
Prison Term for Arizonan
In Film Obscenity Charge
PHOENIX— Believed to be the first person
in Arizona convicted of a felony in
connection with an obscenity charge and
of being sent to prison, Richard Jav
Navarette, 27, of Phoenix was convicted
m Maricopa County Superior Court by a
jury following courtroom screenings of
'•Love Riders," "John Holmes, Playboy"
and "Flossie, a Venus of 15." Navarette
received a sentence of two to three years
in Arizona State Prison at Florence.
According to a presentence report, the
four theatres operated in Phoenix by Navarette—
the Pornorama, Rear Door, Viva and
Nu-Vue— each did a $6,000-a-month business.
Police had seized the films at the
theatres.
Navarette had a prior conviction on the
same charge and this resulted in the four
charges of commercial exhibition of obscene
items being designated felonies. In
the previous case, the charge was designated
a misdemeanor with a resulting $225 fine.
Arthur S. Kelly Tribute
Scheduled by Tent 25
HOLLYWOOD— Arthur S. Kelly, president
of Western Airlines, will accept the
Variety Club of
Southern California
Tent 25's Award of
Distinction at a testimonial
luncheon to
be held Wednesday
(2S) in the Beverly
Hilton's Grand Ballroom.
The airline will be
feted on the occasion
Arthur S. Kelly
"^ ''^/Oth anniversary
•'
and for "dedicated
its
support of humanitarian programs aimed
at creating better for Americans."
a life all
Over 500 entertainment, aviation, travel
and civic leaders in the Southland are expected
to attend the luncheon.
Matinees Offered in Tucson
TUCSON—Matinees currently are being
presented at many Tucson movie houses.
Gilbert Martinez Is
Honored by RMMPA
DENVER — Gilbert Martinez and his
"lie Marie were guests of honor at the
lumthly meeting of the Rocky Mountain
Miition Picture Ass'n. The group honored
Ml. and Mrs. Martinez on the occasion
"I his retirement as branch manager of
A/tcca Films-CIasa Mohme, a post he held
-^0 years.
After completing high school and a stint
at the Barnes Business College, Martinez
was with Coppell Amusement Co. as booker.
He then went with the Colorado Fuel
& Iron Co. for a year prior to entering the
armed forces during World War II. In the
service he served as an instructor for recruits
who could not read or write—and
at the same post at the time were Forrest
Tucker and Joe Louis.
Upon discharge from the service, Martinez
joined Azteca-Clasa Mohme as branch
manager in Denver, where he remained
until his recent retirement. The couple has
one son, Raul, who has been with the film
company but now has left to go into business
for himself.
Martinez was presented a silver champagne
cooler and a gold lifetime membership
card in the RMMPA.
Succeeding Martinez is Alejandro Ferrer,
who comes to Denver from a post in San
Antonio, Tex., as assistant manager for
Azteca Films. He is a native of Mexico
City and was educated there, as well as in
Philadelphia, in business administration.
Ferrer in 1960 joined Churubusco Studios
in Mexico and, until 1971 when he joined
the distribution firm, he was involved in
film production in Mexico, Europe and
Hollywood. Ferrer also was in the sales
force of the distribution company in Hollywood.
'President's Men' Benefit
SAN FRANCISCO — Warner Bros.
Robert Redford-Dustin Hoffman starrer,
"All the President's Men," premiered at the
Northpoint Theatre here Thursday (8) as
a benefit for Consumer Advocates, Project
Survival and Citizen Action Fund. The
premiere was preceded by a no-host cocktail
party for the benefit of Consumer Advo-
Old Tucson Ups Admission Fees
TUCSON—The Pima County Board of
Supervisors has increased admission prices
to Old Tucson. Adult tickets are now $2.95
and children 12 years and under will pay
95 cents.
The Radio City Music Hall Theatre made
its debut in 1932.
Find out HOW \
$$ SAVE YOU MONEY $$
Commercial Seatmg Co.
(312) 539-4771

Hollywood
Happenings
tion for the screening of the 20th Century-
Fox production "Next Stop, Greenwich Village,"
written, produced and directed by
Mazursky.
CTEV'E PREVIN, European production
executive for American International
Pictures, is in Rome for conferences concerning
the editing phase of "A Matter of
Time," filmed there with Liza Minnelli,
Ingrid Bergman and Charles Boyer starring.
*
Fred Williamson announced that his Po-
Boy Productions has budgeted $1 million
for "Greed Game." which previously had
been set for filming in Chile.
•
Eugene Murray has taken over as head
of the wardrobe department at Metro-
Goldwyn-Mayer, succeeding John Scura.
who retired after 41 years with the studio.
Murray joined MGM in 1954 and for the
last seven years was wardrobe head for the
TV series "Medical Center."
*
Hal Shafer has formed Hal Shafer Productions
and has optioned two screenplays
from writer Ray Goldrup, the first of which,
"Run Before the Dark," is planned for
shooting in July as a co-production with a
major independent. The second, "Brownsfield,"
a contemporary thriller, is in the
the '30s which features over 60 major film
stars, most of whom Rooney worked with
through the years.
•
Major photography has been completed
on Jonathan Miller's "Lost on Paradise
Island," directed by George Leskay from
Miller's script. Starring are George Bryson
and Maria Grimm. The adventure story was
filmed on locations in Texas and Florida
and has Bryson playing an Indian basketball
THEATRE
DRIVE-IN
SCREENS
'T/ie Quality Tower that never
has had to he replaced."
* • *
GENE TAYLOR
D & D Fabrication
and Erection
4200 White St.
Co.
Fort Worth, Tex. 76135
(817) 237-3306 Night: (817) 451-4631
star who crashes his plane on a mysterious
island in the Gulf of Mexico.
•
Three college students have been awarded
scholarships totaling $5,350 by the Educational
& Benevolent Foundation of the Directors
Guild of America. They are Nelson
Willis, $2,100, and Leslie Hill, $1,750. both
at University of California at Los Angeles.
and Israel Urieli. $1,500, New York University.
VS^ANTED
35MM TRAILERS
Any quantity purrhascil
Also:
• movie stilts
• pressbooks
• magazines
• posters
• scripts
•
Producer Herman Cohen returned to his
Hollywood office Wednesday (14) from
meetings in Paris with Jean-Paul Belmondo
on "Scorpion Reef." He also conferred in
London with EMI Film Distributors" Nat
Cohen.
•
Ossie Davis and Ruby Dee, co-starred
with Greg Morris in "Countdown at Kusini,"
arrived in Los Angeles for three days
of activities in conjunction with the West
Coast benefit premiere of the motion picture
Tuesday (20). The affair is a benefit
for the development of the Los Angeles
Telecommunications Center, a project of
Delta Sigma Theta. world's largest black
final rewriting stage and is set for filming
in August.
sorority. Mrs. Lillian P. Benbow. executive
*
producer of the film and the immediate past
Mickey Rooney is celebrating his 50th
president of Delta Sigma Theta. whose
year in motion pictures this month and his
completion of shooting on Cinamco's "Hooray
members
ture, also
totally financed the motion
will fly to the West Coast
pic-
for
the opening.
for Hollywood" marks his 400th film
assignment. In 1926 Rooney made the first
•
film of his career. "Not to Be Trusted,"
Motion picture, stage and TV star Bea
and in 1940 received a special Academy
Arthur, star of the long-running series
Award for his Andy Hardy characterization.
"Maude." was honored Simday (18) with
Rooney has just completed narrating "Hooray
the Genii Award presented by the American
for Hollywood," a look at Hollywood in
Women in Radio & Television at the
organization's annual luncheon at the Beverly
Wilshire Hotel.
*
George Peppard has been elected one of
ten delegates representing the 23rd Congressional
District supporting Jimmy Carter
at the Democratic Convention in New
York in
July.
•
Canadian actor Arthur Hill has been
cited in the Congressional Record by Rep.
Thomas Rees of California for his "contributions
to the popular arts and social
conscience of the U.S."
•
Paul Mazursky and Shelley Winters will
arrive in Cannes Saturday (24) in prepara-
Conlact:
LEONARD BROWN
6763 Hollywood Blvd.
Los Angeles, Ca. 90028
August Debut Slated
For WoUberg Trio
DENVER — Wolfberg Theatres announces
the construction of the Valley
1-2-3 at Evans and Monaco in the southeast
section of the city, with the grand opening
tentatively set for August 1.
Each auditorium in the triplex will have
350 seats.
Cost of the complex will be $800,000.
exclusive of the land. Policy will be firstrun
films whenever they can be secured.
Ample parking space will be provided.
LOS ANGELES
H vco Embassy has acquired worldwide distribution
of the Zappala/Slott production.
"Birthmark," which began production
Monday (12) on locations in California. The
feature previously had been titled "Jill
Came Tumbling After."
Arista Records will release the soundtrack
music of "Taxi Driver," from Columbia
Pictures, with a score by the late Bernard
Herrmann.
"The Money," made by Carl Workman
and starring Sam Levene and Laurence
Luckinbill, is being distributed in the U. S.
by Coliseum Films and has been picked up
for release in France by Etoile Distribution
Peter Perry Pictures will release three
films in the fall — "Hollywood High." in
September, with "The Beast," a PG thriller
about a mad grizzly bear, and "Whaddaya
Know, Cyrano," a farce, to follow.
Peru Still Shows U.S. Films
LIMA. PERU—American motion pictures
continue to thrive in Peru amid reported
government plans to reduce substantially
alleged influence and control of
the U. S.. its busii'css and its culture, over
Peru, according to United Press International.
A recent wire service dispatch remarked,
"Long lines of impatient moviegoers waited
in
front of four of this city's largest theatres
to purchase tickets to 'Jaws.' Parents, seeking
milder fare for children, could choose
between Walt Disney's 'Cinderella' and a
Reader's Digest musical version of 'Huckleberry
Finn.' "
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
Don Ho bhow. . at
.
rHAWAiil
JHOTELs
j Cinerama's Reef Towers Hotel.
. BEEF TOWERS . EDGEWATEH
IN WAIKIKI: REEF
April 19. 1976

. .CHARLES
INTRODUCIHG
[° i INTERCONTINENTAL RELEASING CORR
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COULDN'T TAKE CHINO
CHino
BRONSON . .Jinireland
Sandy Cobe — President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker, Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAOO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
MorneZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
DES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
Gene Erwin (913) 381-2058
David Baughn — Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313)968-7770
LOS ANGELES
Peter Gratft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Pnchard (901) 527-9424
PORTLAND/SEATTLE
Catfiy Slade- SCOPE III
(503) 228-7775
MINNEAPOLIS
Leroy Smith (612) 827-5371
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NEW YORK
Marvin Fnedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler, Jr (412) 471-1522
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David Sharpe (801) 322-0557
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For information contact Home Office:
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BOXOFFICE :: April 19, 1976 W-3
L

SEATTLE
Jgterling Recreation Organization and Warner
Duwamish drive-ins and the Bellevue
Merchant Ads Color and B&W Salt Lake City, Utah 84111
• Phone (801) 322-3685
Bros, had a ver>' successful press Crossroads Twin and Federal Way Cinema;
preview of "All the President's Men" at "Gable and Lombard" had "Chinatown" as
a new co-feature at the Coliseum; "Butch
the Cinerama Theatre March 30. The film
opened Friday (9) to "astounding" grosses Cassidy and the Sundance Kid" was paired
with "Jeremiah Johnson" at the 5th Avenue
Sterling's Music Box, Bellvue, Southcenter,
Northgate and Tacoma Mall theatres. and "I Will, I Will . . . For Now" was doing
at
very well at the UA Cinema 70.
Bob McQuiston, Sterling's advertising director,
Twentieth Century-Fox sneaked "The
put together a unique giveaway of
"The Bad News
Duchess and the Dirtwater Fox" at the
Bears" T-shirts in conjunction
with KJR. Any car with a KJR Cinema 150 Friday (9) with "Lucky Lady"
UA
and
window
"Next Stop, Greenwich Village" at the
sticker and the radio tuned to the
station was eligible to hear "Sunshine Mary"
Varsity Saturday (10) with "The Story of
announce its license number. She would pull
Adele H."
the car over and deliver cash and a shirt By the time you read this Lou Kahn,
to
the driver. The film opened Wednesday (7) Warner Bros.' branch manager, should be
at the Lewis and Clark, Lake City, John back at his desk after minor surgery. All
Danz and Lynn theatres.
are glad to see him again.
Other major openings were: "Family There were winners who got each category
Plot," Friday (9) at the Renton Village,
correct in the Bothell Northshore Citi-
Bellevue Overlake and Seattle Aurora cinemas
zen and News Forum Academy Award con-
and Midway Drive-In; Walt Disney test. Each will receive enough passes in the
Productions' "Ride a Wild Pony," Friday
Sno-King and
coming year to attend once a week. The
(9) at the Valley drive-ins other 49 winners from the thousands of entries
and Bellevue Crossroads, Renton Roxy and
SeaTac 6; "Leadbelly." Sunday (7) at the for each newspaper will receive passes
donated by hardtops and drive-ins.
7th Avenue, and Wednesday (14) "The
Duchess and the Dirtwater Fox," United
Artists' Cinema 150, and "Next Stop,
Greenwich Village," Varsity. SAN FRANCISCO
Universal had a special invitational
J^ave Van's 1975 Academy Award "Picthe-Winners"
screening (in Sensurround) of the forthcoming
contest drew a monu-
"Midway" at the Coliseum Theatre
mental 327 entries this year from film exchanges
across the country. Dave reports
Wednesday (7) . . . Filmrow's Jewel Box
screened "Don't Open the Window,"
that since this annual guessing game began
Wednesday (7), "Goodbye, Norma Jean,"
in 1969, not one person has ever chosen all
Thursday (8), 20th Century-Fox' "Skyriders,"
New
nine categories correctly. This year, attesting
Friday (9), World's "Nashville
perhaps to the popularity of the Academy's
Girl," Tuesday (13) and Columbia's "Baby
Blue Marine," Wednesday (14).
winners, 14 contestants picked the
Oscar recipients correctly. Congratulations
to Mark Borde, Linda Buvelot. Wayne Case,
"Robin and Marian" was having a good
Toni Dyksterhuis, Mort Dyksterhuis, Roy
run at the SeaTac 6, Seattle Aurora, Bellevue
Overlake and Renton Village cinemas;
Evans, Bill Kartozian, Fred Klein, David
Knopf, Jeff Lee, Anita
"Lipstick" was
Mayce,
doing well at the Town;
Mike Powers,
"One
Emmett Shane and Dave Van, himself!
Flew Over the Cuckoo's Nest" continued
to pull them in at the Cinerama;
Cheers also are in order for the 50 contestants
"Jaws" was doing well at the Aurora and
who correctly chose eight of the
nine categories and thanks to all participants!
57 Years!
Steve Silver, producer and director of the
Experience- Excellence
local smash comedy revue, "Beach Blanket
For Prompt Personal Atterttioit
Equipment, Supplies or Service
PETERSON THEATRE SUPPLY
Special Announcement Films
19 E. 2nd South
Babylon Goes Bananas," hosted the second
annual "Friends of Oscar" party for the
48th Academy Awards presentation March
29 in the adjacent dining room of Le Club.
Mike Timko has been promoted to salesman
at Warner Bros. His successor as head
booker is Danny Chinich, who trained in
the Dallas branch.
The new Gamma in Distribution Co.,
whose Los Angeles home office is headed
by president Joe Sugar, opened its local
doors at 582 Market St., Suite 706. Western
division manager Irving Sochin has named
Mike Chandler, formerly with United Artists,
as booker, and Paula Chalmers, previously
with UATC, as secretary. Currently
handling "Hedda," Gamma Ill's next picture,
scheduled for early summer release,
is "Birch Interval," starring Eddie Albert
and Rip Tom.
Filmrow veteran Del Vigil, 54, died
March 19 in San Mateo. Del was a booker,
secretary, cashier and "gal Friday" at Avco
Embassy for over 12 years. She previously
had worked here for Universal Pictures and
Blumenfeld Theatres.
TUCSON
J^
closed set here was used for the final
filming of "A Star Is Born" Wednesday
(7) and Thursday (8). The Streisand
company went on to Patagonia for ten days
of shooting before packing up for California
and completion of the picture. The big rock
show segment was shot at Arizona State
University Stadium, Tempe.
"One Flew Over the Cuckoo's Nest" remains
at Cine El Dorado for its eighth record
breaking week. "Next Stop, Greenwich
Village" is in its second smash week at the
Catalina. "Family Plot" opened Friday (9)
at Park Mall 4 and "The Bad News Bears"
bowed Friday (9) at Buena Vista 2. "All the
President's Men" started an exclusive run
at Cine El Dorado 2 Friday (9) and "Jaws"
finally closed its unprecedented over-30-
week run at Park Mall 4. No figures are
available on total attendance for the film.
"Jaws" reopened at Tucson 4 Drive-In and
Cinemaworld cinemas 4.
Phone lines between Hollywood and Tucson
are humming with news that if ABC's
"Young Pioneers," filmed in southern Arizona,
clicks as a series, our town is in the
running as home base for the show. Four to
six months of shooting could be involved.
Jerry Levy has been promoted to the
position of Mid-Atlantic division manager
at Columbia Pictures.
MSolt Lake • Boston • Dallas • New York
NIVERSAL THEATRE SUPPLY
- HOME OFFICE -
264 Eoit Itt South, Salt Lake City, Utah 84111
April 19, 1976

'
^^Ul^^l
^t^0^J^M
I
, t-, , , ,
'Cuckoo' King al 590
For 10th KC Reign
KANSAS CITY—"One Flew Over the
Cuckoo's Nest" continued king of the first
runs sporting a super 590 for its tenth play
at the Blue Ridge 1 and the Ranch Mart 1
"Robin and Marian" opened with a second
place holding grossing a solid 280 in three
locales. Hot on the Sherwood Forest gang's
heels was "On Any Sunday" bowing with
260 in ten sites. Following in fourth place
was "I Will. I Will ... For Now" with a
nifty 250 for its sixth set at the Glenwood 2.
(Average Is 100)
Blue Ridge 1, Ranchmart 1—One Flew Over the
Cuckoo's Nest (UA), 10th wk 590
Ranchmart 3—No Deposit. No Return
Blue Ridge 2,
(BV), 8th wk 145
Brywood Oak 4, Paik i- Train Ride
(SR), 4th wk.
to Hollywood
,65
205
Embassy 1,2—Toxi Driver iC;:i Trd wk
Empire 2—Emmonuelle— the Joys oi a Woman
(Para), 8th wk. 30
Fairyland I—Massage Parlor Wiie (SR),
The Talters (SR) 125
Metro 3- Welcome Home,
Fairyland 2,
Brother Chorles (SR) 110
15 theatres—The Student Body (SR) 120
Fine Arts—Hester Street (SR), 6th wk 95
8th Four theatres— Barry Lyndon (WB), wk 45
Four theatres—Crime and Passion (AIP), 2nd 40 wk
Glenwood 2—1 Will. I Will ... For Now
(20th-Fox), 5th wk
1— Hyde nya
250
(SR), 2nd wk Metro ^ ur. Black Diack Mr. mr. 100
Metro 4—Adios Amigo (SR
Midland I—Lipstick (Para)
Plaza—Gable and Lombard (Univ), 5th
10 theatres—On Any Sunday (SR)
Three theatres Robin and Marion (Col)
Trailridge 1—Hazel's People (SR), 2nd \
'River Niger' Nabs 400
In Windy City Opener
'
CHICAGO—Movies which claimed fame
CLLLBRin B\Ll, ROYALTY—Variety Club Tent 26's rtLciit ninth
uiiiiiial Celebritj Ball raised over $15,000 for the Chicago show business organization's
children's charities. Shown at the ball are, left to right. Bene Stein, Tent 26
chief barker; Robert Dachnian, chairman of the Celebrity Ball; Julie Harris, who
Is appearing In "The Belle of Amherst" in the Windy City; Bill Veeck, new owner
of the Chicago White Sox, and Lyn Nasson, president of Women's Variety of
Chicago.
Nat Nathanson to Receive
'Man of the Year' Award
CHICAGO— Nat Nathanson, Central division
manager for Allied Artists Pictures,
^ „., "«^ ^'" ^^ honored as the
-*''^^^ ^ "'^^" °^ ^^^ Year" of
I ^a the Amusement Divir
I JSi ^'°" ^' ^" Israel Bond
•
f ^\ ^ SWB dinner May 17 at the
'
Continental Plaza Ho-
, ^^
''^''
v."^ M^ ^^^ ''''^'' "* '"''*'''
""" '"'"^"' ""^ ^"""^
^mister's Medal to
at Oscar time competed with new Easter
^B K ^H
arrivals with the winner for the week beinu
newcomer "The River Niger" pulling a IHI^HHIH
Nathanson, who also
currently is serving as
strong 400 for its first showing at the Chi- Nat Nathanson
a" ambassador for
cago. Two other new entries chalked up
240 apiece: "The Duchess and the Dirt-
Variety Clubs International. Nathanson is
water Fox," at the Diana 1 and Golf Mill ^ P^st chief barker of Variety Club of Illi-
2, and "Lipstick," playing a four theatre
"O'^ Tent 26 and a former vice-president of
spread. "Bobbie Jo and the Outlaw" bowed Variety Clubs International,
in with a significant 210 at the Uptown and
^^^^"y
Kansas Underskyer Owners
Berwyn, Gateway-Gable and Lombard (Univ),
n ,. niK ilO'ir
'''
Br^^t^^lack and the Beanstalk (Cof):
^^^^^^ Aftei 42 YeaiS
"' COUNCIL GROVE, KAS.-Mr. and
C^^ligT^Swept Awa., by an Unusua. Destiny
in the Blue Sea oi August) (SR), 7th wk 150 Mrs. Cle Bratton, who have operated thea-
Cme^^^IiJ]^efs:;^^1sR)'^^h wk:Z:::::;:::::::i50 tres here the past 42 years, announce the
°Drr'twate°°Fox''(2k'Fox)°"''''^^ "^ "*'' 240
'"^'^^"' ^^'^ °^ "^^ ^^^^^ Drive-Iu tO Mr.
Esauire, Evonston-The Man Who Would Be and Mrs. Davy Picolet who plan some re-
Fc^'h^es-Lip^ck (Para) ::::::;:::;::;:::24§ modeling work for the theatre before its
"'"^'"'' Court-Taxi Driver
^'"coi" ^e'th^'wk
^^^ early May opening.
Michael Todd—Eminanuelle—the Joys of a The BrattOUS, who will divide their time
'^^ between their homcs here and in Mission.
uJJ'oTn" vir^s°7-BobbieNo and the Outlaw
United
„(AIP),
210 Tex., built the ozoner in 1953 and have
Artists—Chino
^^ ^^
(SR), ^Out ^^
(SR), No Way , .
3rd wk 125 operated it continuously. had the
They also
Will Rogers-lack and the Beanstalk (Col) 175
j^jj^ Theatre from 1934 to 1966 when they
sold it to Mr. and Mrs. Sam Curry, who
sold the theatre to the Picolets in 1973.
57 Years!
Bratton's family has been in the entertainment
business since 1919 when W. R.
Experience Excellence
^ - • a A m r^^^^^^^^m Bratton established the Stella Theatre, now
Chicago's City Fathers
Debate Anti-Violence Bill
CHICAGO—Mayor Richard Daley has
introduced two ordinances which could
make some definite changes in what is considered
"obscene and violent in movies"
and "nudity in public places."
The ordinance applying to films is one of
the first in the country to attempt to legislate
the showing of "violent films." According
to stipulations in the ordinance proposed
by the mayor, film obscenity would
be controlled and films with violence, including
actions such as "cuttings, stabbings,
floggings, eye-gouging, brutal kicking and
dismemberment," would be banned. The
ordinance is designed to apply to films
shown to youngsters 18 years and younger.
Such films already must get a permit from
the police superintendent but the only
standard presently allowed for banning a
film is on the basis of sex.
The new law would add violence as a
reason for preventing the showing of a
movie. If a film fails to get a police permit,
the ruling can be appealed before the fivemember
motion picture appeal board.
During March, the censoring board rejected
one movie out of 38 reviewed. However,
the board never announces which films
are rejected.
TWIN IT!!
Call Harry Jones
Drive-in Theatre Construction Since 1946
• Steel Towers
• Painting • Repairs
Free Estimates
Special Announcement Films
Merchant Ads • Color and B&W
Famed Myst3ry Scribe Dies
PLAINVILLE, CONN. — Mrs. Doris
Miles Disney, 68, mystery novelist, died
March 8. Many of her 47 books were laler
adapted for TV and motion pictures.
Tlieatre Construction
Fairfield Drivs-
Foirfield, III
Phone A/C 611
*»$^jS§^'^
L
April 19, 1976
c-i

. .
KANSAS CITY
gob Pike ol Warner Bros., cilcd in previous
and otherwise will be doled out to winners
columns
the motorcycle
for
racetrack,
his derring-do
was promoted
on throughout the evening. Bingo cards may
be purchased in advance from any WOMPI
Monday (5) from booker to sales repre-
Club member at the rate of three cards as the 1976 Young Career Woman by the
Pittsburg Business & Professional Women's
for $2.50. This party offers an excellent
sentative. Bob came into the industry in
1972 as a booker for American International
and two years later moved to Warners
as head booker. His responsibilities will
encompass both the Kansas City and St.
Louis exchange areas. Terry Gray is now
the new St. Louis booker for Warner Bros.,
succeeding Pike. As young as she is.
Terry is a fully seasoned veteran in the
both promotions are well-earned and welldeserved.
Sol Dirmanfis, Columbia Pictures branch
manager, attended a company-wide sales
meeting which was held in Miami Wednesday
through Friday (6-9). He returned with
exciting news about forthcoming releases
and anxiously is looking forward to setting
the future product.
Louis Sutter, retired exhibitor after more
than 50 years in show business, is a patient
at Menorah Medical Center for various
tests. He is in Room 3051 and would like
to hear from friends in the industry.
The WOMPI Club will hold a bingo
party Friday (23) at the Louisburg Square
Apartment Clubhouse, 9301 Santa Fe Lane,
Overland Park, Kas., at 8 p.m. Prizes, cash
THEATRE
DRIVE-IN
SCREENS
'The QiKilily Tower that never
has had to be replaced."
* • •
GENE TAYLOR
D & D Fabrication
and Erection Co.
4200 White St.
Fort Worth, Tex. 76135
(817) 237-3306 Night; (817) 451-4631
opportunity to have some fun, win a prize
or two and help a charitable cause .
Tuesday (27) WOMPIs will hold their
monthly dinner meeting at the Washington
Street Station Restaurant. Dinner will be
served at 6 p.m., preceded by a board
meeting at 5:30. This is perhaps one of
the most important monthly meetings; new
officers for the coming year will be elected.
industry. In 1969, she began as a secretary
For those members who so desire, there
at National Theatre Supply, moving over
to National Screen Service few months will be a guided tour of the Washington
a
later as secretary to branch manager Jack Street Station and its artifacts following the
Winningham. Terry began with Warner meeting.
Bros., early in 1973 as secretary to branch
manager Dick Hill, a position she has held The Women of Variety will hold a meeting
at the Commonwealth Screening Room
her promotion to booker. Terry and
until
Bob are both acknowledged to be two of
Tuesday (20)
Dorothy
at 7:30 p.m.
Morris, director
The speaker
of the
will be
the hardest-working people on Filmrow and
Crippled Children's Nursery School of Kansas
City. This promises to be an informative,
entertaining evening. AH members and
prospective members are urged to attend.
Are you a recalcitrant kegler? If so. your
last chance to hit the lanes with your fellow
film funsters rapidly is approaching.
Wednesday night (21), 9 p.m., at King
Louie Plaza, the Filmrow Bowling League
party will be held. Persons who have not yet
signed up to bowl can do so at this time.
If you desire to flatten the ten pins, contact
Judy Helton at Columbia or Jim
Thrasher at 20th-Fox for an invitation.
L&L Supply is sporting a new look in its
employee ranks. Delores Lunsford, new to
the industry as well, has been added to the
staff in the capacity of clerk-secretary to,
in the words of L&L's John Pocsik, "help
L&L"s harried staff in its ever-expanding
efforts to meet the rapidly increasing supply
and demand."
Mary Lynch, hard-working, vivacious secretary
to branch manager Mike Klein at
Paramount, flew the coop for Easter. She
and her husband Terry went to Jackson,
Mich., to spend the holiday with his aunt
and family, no doubt in an effort to head
the Easter bunny off at the pass.
W/ANTED
35MM TRAILERS
Any quantity purchased
Also:
• pressbooks
• magazines
• posters
• scripts
Contact:
LEONARD BROWN
6763 Holl^ood Blvd.
Los Angeles, C:o. 90028
^ MID-CONTINENT Theatre Supply Corp.
1800 Wyandotte, Kansas City, Mo. 64108
P Phone (816) 221-0480 W. R. "Bill" Davis, Mgr.
PROMPT • EFFICIENT • COURTEOUS
Nancy Smenio, manager of Mann's Fox
Theatre in Pittsburg, Kas., has been honored
Club. Ms. Smemo represented the Pittsburg
BPW at the Kansas Federation of
Business & Professional Women's Clubs
Third District meeting two weeks ago in
Parsons. The 1976 Young Career Woman
is a graduate of Kansas City's Oak Park
High School. She began in the theatre business
six years ago as a concession stand
manager and steadily worked her way up.
Prior to managing the Fox, Nancy managed
the Fine Arts Theatre in suburban Fairway,
Kas. Congratulations to a bright young
lady steadily climbing the ladder of success.
Jeff Schnabel, American Multi Cinema
district manager out of the Northeast division
office. Cherry Hill, N. J., was in Kansas
City last week for the funeral of his
father Lewis Wilson Schnabel, 52, who died
Saturday (10) of cancer at Shawnee Mission
Medical Center after a long illness.
He owned the Industrial Testing Laboratory
in Kansas City. He leaves his wife, two
other sons, a stepson, his mother, three
brothers and two sisters. Jeff, who has been
with AMC for the past ten years, formerly
was at the Midland here, the Spring in Kansas
City, Kas., and the Gage 4 in Topeka.
Jeff's brother David is manager of Mann's
Metcalf Theatre. Their mother is secretary
to Joe Ruddick. district manager for Mann
Circuit.
Forty years ago, according to the column
by that name in the Kansas City Times of
Monday (12). Gary Cooper starred with
Jean Arthur in "Mr. Deeds Goes to Town"
at the Tower. Janet Gaynor and Robert
Taylor starred in "Small Town Girl" at
Loew's Midland. Marlene Dietrich and Gary
Cooper were in "Desire" at the Plaza. Bette
Davis starred with Franchot Tone in
"Dangerous" at the Apollo.
Group Cancels Festival
FORT WAYNE. IND.— Plans for a
summer family film festival here have been
abandoned. The Embassy Theatre Foundation
board of directors, which is administering
the downtown revived historic playhouse,
said no group has been found to
handle advance ticket sales.
BUILDING BETTER
THEATERS EVERY DAY
INEVERY WAY
[ffBiuoocbay coartruction
'"''" 516 569-1990
C-2
BOXOFFICE :: April 19. 1976

• I
UCING
l£ INTERCONTINENTAL RELEASING CORP.
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COULDN'T TAKE CHINO
CHino
XHARLES BRONSON ..,Jlll Ireland
«DinDELMIfB(nSnM
Sandy Cobe - President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker, Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAGO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
MorrieZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
DES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
Gene Erwin (913) 381-2058
David Baughn - Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313)968-7770
LOS ANGELES
Peter Grafft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Prichard (901) 527-9424
PORTLAND/SEATTLE
Cattiy Slade-SCOPE III
(503) 228-7775
MINNEAPOLIS
Leroy Smith (612)827-5371
NEW ORLEANS
Lou Oubre (504) 837-5200
NEW YORK
Marvin Fnedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler. Jr. (412) 471-1522
SALT LAKE CITY
David Sharpe (801) 322-0557
SAN FRANCISCO
Harper Paul Williams- SCOPE III
(4131 441-2474
WASHINGTON D.C.
Ross Wheeler (202) 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
30XOFFICE :; AprU 19, 1976 C-3

. . . Debbie
. .
CHICAGO
Congratulations to Kathy and Dennis
Jurkowski on the arrival of their son
Michael Allen. Kathy. well known for her
active years with 20th Century-Fox and
for her efforts in behalf of WOMPIs, will
be missed in these endeavors since she plans
to remain at home to care for her son.
Theatres playing 20th-Fox's "Butch Cassidy
and the Sundance Kid" on a rerelease
basis report the film has been a patron
favorite; business has been booming.
Cindy McCri Zuro, a past president of
WOMPIs and a longtime member of the
20th Century-Fox TV staff is retiring mid-
May. Gail Schuda will assume Cindy's responsibilities.
"Inserts," the United Artists release at
Marina City cinemas, was written and directed
by 28-year-old John Byrun. a New
Trier High School graduate. In a mini-review
of the X-rated movie. Tribune movie
critic Gene Siskal says, "It's possible to view
Sala, Indianapolis secretary,
and Rick Leed. booking trainee, were welcomed
to the Columbia staff.
Bonnie Rosenblatt, Brotman & Sherman
Theatres, spent a holiday in Florida .
Chris Bayes was assigned to assist Wally
Heim, United Artists' Midwest advertising
and publicity manager.
ST.
LOUIS
^Iton Cine I and II, the first new motion
picture theatre built in Alton, III., in
the past 41 years, opened Friday (9) to give
the owners. Wehrenberg Theatres. 29
in screens the metropolitan area. Alton
Cine, consisting of two auditoriums with a
total seating capacity of 700, was built by
Wilson Construction Co. from the architectural
concept of Edward Gordon. The
duo is located at Beltline Highway and
Washington Avenue opposite a new Venture
ofscount Store. Ronald P. Krueger,
president of Wehrenberg Theatres, reports
FINER
PRC
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SEATING CO.
3143 N. Albany
Chicago, III. 60618
(312) 539-4771
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>. CAPITOL AVE., INDIANAPOLIS,

Wometco Purchases
Virginia Vending Co.
MIAMI—Wometco Enterprises, Inc. announced
the purchase of Automatic
Merchandising of Virginia, Inc., headquartered
in Hampton. Va., and operating in the
Tidewater area, including the cities of Newport
News, Williamsburg, Portsmouth. Virginia
Beach and Hampton.
Van Myers, Wometco senior vice-president
in charge of vending, said the acquisi-
ations will be consolidated with those of
Wometco Coffee Time and Wometco
Amusements in Landover, Md., to form a
new mid-Atlantic marketing region for
Wometco vending.
Myers said the consolidation will result
in operating efficiencies which will improve
service and increase profitability. He noted
that Wometco's vending operations enjoyed
an outstanding year in 1975, turning in a
29 per cent increase in divisional profits on
a sales increase of 9 per cent.
"This excellent performance has continued
into 1976, and we fully expect the
vending division once again to be a leader
in Wometco's profit picture this year," he
stated. "As the U.S. industrial economy
continues to improve, Wometco's vending
activities will benefit directly in terms of
higher sales and profitability."
Wometco also operates vending service
companies in Florida, Georgia, North and
South Carolina, Alabama, Tennessee.
Puerto Rico and Nassau, Bahamas. Wometco's
other leisure-time interests are TV
broadcasting,
Coca-Cola bottling and entertainment.
New Orleans Tent 45
Installs New Officers
NEW ORLEANS—Variety Club Tent 45
held the installation of the 1976 officers
Saturday (3) at the Maison Dupuy Motor
Hotel. The new board members are: David
L. Harris, chief barker; George Solomon
first assistant chief barker; Ronald C. Pabst,
second assistant chief barker; Jack Dobbs,
dough guy and Larry Fine, property master.
The new directors are: Albert Backer jr.,
James Burke, Clarke Jackson, Billy Don
Gay, E. A. MacKenna and Clarke Montgomery.
Associate directors are: William C.
Coe, John F. Dunn, Joseph Mexic and
Gibbons Burke.
Toastmaster for the occasion was Dan
M. Brandon, past chief barker, introduced
by Earl Perry sr. Ruth Bohne was installed
as president of the Ladies of Variety and
was presented the gavel by Rose Dobbs,
past president of the group.
Ad Man Wins Award
For Columbia Promotion
MFTAIRIF, LA.— Robert A. Goodwm.
tion was made for approximately $1 million.
The company, which was a subsidiary of
Automatic Merchandising of Tampa, had Robert A. (ioodwin
staff designed and
created a black bird
sales last year of approximately $7 million.
costume for a six foot tall "black bird."
Aaron B. Welder, vice-president and
comprised of 1,900 black-dyed, hand-sewn
general manager of Wometco Coffee Time,
goose feathers complete with beak, wings
Cheverly, Md., will be in charge of Automatic
Merchandising of Virginia. The
and tail feathers.
oper-
The cigar-smoking black bird loured the
French Quarter and local college campuses,
passing out specially baked black bird pies,
decals and cigars during the week preceding
the opening of the film in December.
Goodwin then took the "black bird"
(Fred Perry employee Wayne Romero) on
tour to the Liberty Bowl football game in
Memphis at Christmastime, where the bird
cavorted at halftime with the University of
Southern California's cheerleading squad.
Goodwin, a 1968 graduate of the University
of Arkansas, was named director of
the firm's advertising operations last October.
He is a board member of Gallery
Circle Theatre and has worked closely with
the Louisiana Film Commission for the past
two years.
Southeast NATO Huddle
To Feature EXPRODICO
KNOXVILLE, TENN.—James Simpson,
president of NATO of Tennessee, announced
a special attraction recently scheduled
through the efforts of Teddy Solomon
In an open letter to NATO members
Simpson asked, "Would you be interested
in buying films from a company with the
following goals?" 1 —Non-profit distribution
of films. 2—A standard sales policy
for all
co-op members. 3— Additional product
available on the market. 4—No blind
bidding, no guarantees, no advances and no
exorbitant film terms passed on to you.
Simpson urged Southeastern members to
join in the growing support of EX-
PRODICO by attending the convention in
Atlanta at the Peachtree Plaza Hotel and
especially the EXPRODICO meeting Wednesday
(21 ) from 2-3:30 p.m.
Xuckoo' Clocks 1,000
In New Orleans 9th
NEW ORLEANS— Riding the waves of
dirccloi of I'rcd Perry Advertising and Pub-
Relations, Metairie,
has been named
the Academy Awards presentation, big win-
winner of the best ner "One Flew Over the Cuckoo's Nest"
away - from - theatre soared to 1,000 after nine showings at the
^^
^BL^'W^^y
promotion by Coluni- Lakeside I. "Dog Day Afternoon" remained
bia Pictures tor his strong with 425 while in its 15th frame at
efforts on the film, the Plaza. "Moses" took a slight drop to
i
\ \ltf^'^i|'ff^^
its 3rd run at the Robert E. Lee.
(Average
450 for '"^he Black Bud."
1^ \WK^^m^lPj^ which premiered last
» ^^Hk K^?? December.
Goodwin and his
Is 100)
Joy—Phantom of the Paradise (20lh-Fox)
300
Lakeside I—One Flew Over the Cuckoo's Nest
(UA). 9th wk
Lakeside III— Vigilante Force !UA), 2nd wk
Plaza I—Dog Day Altemoon (V/B), 15lh wk
Pla2a II—Bobbie lo and the Outlaw (AIP)
Plaza III—Sky Riders (20th-Fox). 3rd wk
Robert E Lee—looses (Emb), 3rd wk
Sena Mall—Nexl Stop. Greenwich Village
(20lh-Fox rd wk
'Cuckoo's Nest' Nets 450
For 7th Set in Memphis
MEMPHIS—"One Flew Over the Cuckoo's
Nest" cornered the two top scores this
week with a high of 450 for the seventh set
at Malco Quartet 3 and 375 for the sixth
inning in auditorium two of the same complex.
"Breakheart Pass" tumbled in with
225 for its first drive in a four theatre situation.
"Winterhawk" continued with moderately
good business reporting 185 for its
second week at the Plaza 1.
225
Four theatres—Breakheart Pass (UA)
Molco Quartet 2—One Flew Over the
Cuckoo's Nest (UA), 6th wk 375
Malco Quartet 3—One Flew Over the
Cuckoo's Nest (UA), 7th wk,
Memphian—The Story oi O (AA), 9th v.k
450
50
Paramount—Crime and Passion (AIP), 2nd wk 75
Park—Gable and Lombard (Univ), 4th wk 150
Plaza 1—Winterhawk (SR), 2nd wk 185
Plaza 2—Barry Lyndon (WB), 6lh wk 100
Southbrook 1—Mysterious Monsters (SR),
2nd
Thr. theatres-No De No Re (BV)
Dimension's 'Dynamite' Is
Set for Multiple Debut
NEW ORLEANS—Lawrence H. Wool-
for those attending the NATO Southeastern president of Los Angeles-based Dimension
ner,
convention Tuesday (20)-Thursday (22)
Picture, has set "Dixie Dynamite." star-
in
Atlanta. A representative from Exhibitors ring Warren Gates and Chris George, to
Production Distribution Cooperative (EX- open in the New Orleans area the week of
PRODICO) will be present to discuss a Wednesday (28) in 53 hardtops and driveins.
film marketing plan that is "vital to our
The theatrical feature was produced by
survival as exhibitors," according to Simpson.
Wes Bishop and directed by Lee Frost.
"Lies My Father Told Me" has
over $1,000,000 in New York area thea-
Theatre Owner Sentenced
For Showing 'Deep Throat'
DANBURY, CONN. — Harry Brey,
Bethel, Conn., theatre owner, has been
sentenced in Danbury Court of Common
Pleas on two obscenity charges for showing
"Deep Throat." He received a 10-day jail
sentence and a $750 fine on the first charge,
and another concurrent 10-day sentence on
the second charge.
A six-member jury found Brey guilty of
the obscenity charges, following a compl.iint
filed by two 17-year-old girls with the Beihel
Police Department. Brey, who could iiave
received a six-month jail sentence and
$1,000 fine, is free on a $500 bond.
BOXOFFICE April 19. 1976 SE-1

'
ATLANTA
Couthern Independent Theatre Exhibitors
Assn (SITE) has scheduled its first
annual meeting for May 11-12 at Stouffer's
Hotel here and is extending a special invitation
to all independent exhibitors to participate.
A feature of the gathering will be
discussions on trade practices with staff
attorneys from the Senate Subcommittee on
Antitrust and Monopoly on hand to hear
complaints from small and independent
movie theatre operators. Presentations may
be made by members of SITE as well as
non-members.
Agenda of the opening day, Monday,
May^ll. will be: Registration at Stouffer's
until 11:30 am.; cash bar opens at 11:30
a.m. to precede a luncheon to start at noon;
discussions with attorneys from the Senate
Subcommittees; dinner with featured speaker
Trueman Rembusch from 7 p.m. to 8.
On Tuesday, May 12, discussion with the
attorneys will be resumed at 9 a.m. to conclude
by 10:30; EXPRODICO presentation
by Tom Moyer to begin at 11 a.m.; SITE
business meeting from 11:15 to noon; closing
luncheon from noon to 1:30 p.m.; special
group meetings until 2:30 p.m. and adjournment
following immediately afterward.
Registration for the two-day huddle is
$30 and will include the luncheons, the dinner
meeting, facilities and other costs. Room
rates are $25 single. $36 double. Reservations
should be mailed to Joan Ackerly,
National NITE headquarters, 339 Pinecrest
Rd., NE, Atlanta, Ga. 30342.
Beth Baddorf, K-tel International Pictures'
Southern regional manager, announced
the company's third new release of 1976
is "Don't Just Lie There, Say Something!"
The film is a fast paced comedy, rated PG,
and will be released and screened throughout
the Southeast this month. Beth admits
that "it has been a long wait, but K-tel is
on the move at last with some very good
product" and adds, "so here's a word to all
you exhibitors—don't just lie there, say
something!"
Georgia's Federation of Women's Clubs
and the Young Matrons Circle will sponsor
a benefit performance featuring Harry Belafonte
at 8 p.m. Friday (23) at the Fox
Theatre. Proceeds from the performance
go toward saving the Fox and to Tallulah
will
Falls School to build a chapel. This
event will be the first joint project between
the two organizations. The school, known
as "The Light in the Mountains," has been
in operation for 65 years and is owned and
operated by the Georgia Federation, which
now has a membership of 10,000 women
representing some 225 women's clubs
throughout the state.
Atlanta's Film Forum has won praise
from Scott Cain, Journal writer, "for digging
around for movies that have not had
an Atlanta audience." Cain wrote in his
Sunday column: " 'The Milky Way' was not
he best of Luis Bunuel's eccentric and surrealistic
movies, but (it) had plenty of reward.
All the favorite Bunuel situations
were included—the unlikely locale for complicated
arguments over theology (particularly
hilarious in a swank restaurant), the
hotels where anything is likely to happen,
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the peculiar visions encountered by the \
hero, Laurent Terzieff, while trekking along
the highway, and, of course, the countless
meals being consumed."
Actress
Margaux Hemingway and director
Lamont Johnson were the guests of
host Jim Whaley on WETV's Cinema
Showcase to discuss their new film "Lipstick."
Ms. Hemingway, granddaughter of
the late American novelist Ernest Hemingway,
is making her motion picture debut in
this film. in Included the program were
several scenes from the picture, a Paramount
release, which stars Chris Sarandon,
Perry King and Anne Bancroft. Freddie
Fields was the producer.
Tradepress screenings recently at 20th
Century-Fox's Filmrow Playhouse: "Family
Plot," Universal Pictures; "Trackdown,"
United Artists; "Dixie Dynamite" and
"Chesty Anderson," distributed by Chappell
Releasing Co.; "Last Stop on the Night
Train," Bryanston Pictures; "Annie," American
International Pictures; "Hugo the Hippo"
and "The Duchess and the Dirtwater
Fox," 20th Century-Fox. Screened at the
Peachtree West Building's Prevue Theatre
were "The Weed," distributed by National
Cinema, Inc.; "The Boys in the Band," Avco
Embassy Pictures; "Grizzly," Film Ventures
International, Inc. and "Sparkle," Warner
Bros.,
screened twice.
Fredell Pogodin, assistant to Bob Oda.
UA's Southern division publicist and advertising
director, has provided a fill-in involving
changes in the forthcoming release of
"Gator," which was scheduled to be premiered
in Savannah, Ga., where the film
was made. Instead, the premiere will be held
in Los Angeles, May 2, in a benefit tribute
to Bob Yaeger, "Gator" first unit publicist,
who was murdered by burglars in his home.
The proceeds of the first showing will go to
Yaeger's family. The premiere in Savannah
will be held May 8, as originally planned,
and the picture will open in Atlanta May
12. A benefit performance is scheduled for
May 16 for the American Cancer Society,
when Burt Reynolds will be in Atlanta to
attend the festivities.
"All the President's Men" will have its
New York benefit premiere April 5.
Capitol Cit? Supply
SE-2
800 Lambert Drive N.E
Atlanta, Go. 30324
(404) 876-0347
'fveryt/iing /or your theatre—except film"
' ^
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' 305 s. Chiifch St
OnHotte, N.C. 28202
(704) 334-3616
BOXOFFICE ::
April

• I
m. INTERCONTINENTAL RELEASING CORR
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COUUHTT TAKE CHINO
CHino
..CHARLES BRONSON ...JHI Ireland
Sandy Cobe - President
! ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker. Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAGO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
I CLEVELAND
MorrieZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
OES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
GeneErwin (913) 381-2058
David Baughn - Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313) 968-7770
LOS ANGELES
Peter Grafft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Prichard (901) 527-9424
PORTLAND/SEATTLE
Cathiy Slade- SCOPE III
(503) 228-7775
d
MINNEAPOLIS
Leroy Smith |612) 827-5371
NEW ORLEANS
Lou Oubre (504) 837-5200
NEW YORK
Marvin Friedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler, Jr (412)471-1522
SALT LAKE CITY
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WASHINGTON D.C.
Ross Wheeler (202) 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
1
BOXOFHCE :; April 19, 1976 SE-3

. . Tailored
.
.
. .
. . "The
. . The
"
. . . Shannon
. .
J ACKSO NVILLE
por the first time, Florida's public school
system provided students with a full
weeic of vacation before Easter and theatres
profited accordingly. Normally, local theatres
have matinee programs only on Saturdays
and Sundays, but they reverted to
the summer vacation schedule of daily matinees.
The Easter bunny hopped into town with
screen programs to delight exhibitors . .
R. L. "Bob" Jones. City manager for ABC
Florida State Theatres, juggled two blockbusters
at the Regency I and II theatres,
with an exclusive run of the Academy
Awards champion of the year. "One Flew
Over the Cuckoo's Nest" and "All the President's
Men" shared with Eastern Federal
Theatres' Cedar Hills some 20 miles away
on the other side of town .
just
rifrht for the vacation week was Disney's
"Ride a Wild Pony" and "Dumbo" in a
four-way split at EFT's Northside and
Royal Palm theatres, Emory Robinson's
Murray Hill and Gene Fernandez' Arlington
.. . Two leading first-run houses shared
"The Bad New Bears"—Sheldon Mandell's
Five Points and the Expressway Mall Cinema
I of the General Cinema Corp. .
Five Kent houses—the Plaza I. Neptune
and Normandy Gold theatres, plus the
Blanding and Main Street drive-ins—had
"The Duchess and the Dirtwater Fox" .
the newest Hitchcock thriller. "Family
Plot," moved into GCC's Expressway II
and ABC FST's Edgewood . Hiding
Place moved over from the Edgewood to
"
EFT's little Capri Theatre .
Easter
attraction at New York's Radio City Music
Hall. "Robin and Marian." filled the same
lole here at Kent's St. Johns and at EFT's
Town & Country.
Three Fort Lauderdale drive-in theatres
(Highway. Lake Shore and Thunderbird)
had the world-premiere engagement of Itrated
"Revenge of the Cheerleaders." a
Cheerful Film Co. production being handled
by the Monarch Releasing Corp.
Waller Johnson, local United Artists
salesman, called the Boxoffice correspondent
to correct a statement he had made
earlier regarding a golfing score by Joe
Kennedy. UA manager for Florida. Walter
said that Joe recently carded a 91 -stroke
personal record for 18 holes, not 71 strokes,
and it was Joe's first time under 100 in four
years as a duffer . . . Gene Goodman, UA
division manager from New Orleans, paid
a day's visit
to the UA office here.
Forrest Tucker, local celebrity of the week
who is starring in "Plaza Suite" on stage at
the Alhambra Dinner Theatre, revealed an
interesting personality trait in an interview
with the Jacksonville Journal's Sandy
Strickland. The former motion picture star.
who has an Irish background, remains on
stage after each performance to provide his
audience with Irish jokes and anecdotes.
"Those people out front are my best salespeople,
so I give them 15 to 20 minutes of
myself personally and not the character I'm
playing," Tucker told Sandy. He also exposed
himself as a diehard Nixon supporter.
John Hart, a longtime familiar local Filmrow
figure and husband of WOMPl leader
Mary Hart, retired from his executive position
with the Prudential Life Insurance Co.
after 48 years of service beginning at the age
BUILDING BETTER
THEATERS EVERY DAY
INEVERY WAY
[tTBiuoocboy corutfuction
^;"lir 516' 569-1990
of 16. Bridging the years between full-time
employment and retirement, John is busy
with the work of painting the interior walls
and ceilings of the Harts' beautiful and rambling
ranch-type brick home on Princess
Anne Lane.
Filmrow is buzzing with the news that
two of its most popular and active members
may become citizens of Atlanta by the end
of May. They are Jennings Easley of American
Multi Cinema and his spouse, Sandy
Easley of 20th Century-Fox. It is reported
that Jennings is being promoted to head a
new AMC office being formed in Atlanta
by E. A. "Gene" Jacobs of this city, regional
AMC executive, due to the rapid
expansion of AMC theatres in the Georgia
territory.
Local film exhibitors welcomed the recent
news from Washington, D. C. that
the justice department has found distributor
consent to a plan to end the "four-walling"
of theatres whereby theatre owners received
a guaranteed return and the distributor controlled
admission prices.
A brand-new concept of motion picture
exhibition and advertising has been introduced
in Jacksonville by the Cinema Motel
on Phillips Highway on the south side in
the vicinity of Kent Theatres' home office
and Southside Drive-In Theatre. The motel
does not cater to the general public out for
entertainment alone. It has a daily charge
of $17 for each person, and the motel provides
some acceptable commercial screen
entertainment during the mornings and afternoons
but the nights are given over to
motel-comers out for X-rated films. The
motel's first ad in the entertainment pages
of local newspapers mentioned "Freebie
and the Bean" and "Craze." but didn't
identify the X-rated night fare.
Harry and Belton Clark, owners of the
Clark Film Releasing Co.. report that tii'^y
have moved their Atlanta branch office into
the City Service Building at 3545 Peachiree
Road. Northeast. Suite 1035, with a new
phone number of (404)-237-3314. Managing
the new Clark office is Lewis Owens
Rutherford is a new addition
to the Clarks' Jacksonville office, replacing
Cindy Dixon, who moved to Glenville. Ga.
. . . Violet Tuenge. cashier in the local
Clark office, chose Easter week as a time
to visit relatives in Washington, D. C. .
Not having a cuckoo's nest to fly over,
Harry Clark took some of his low-budgeted
films up to Atlanta for exhibitors to sec,
and Bcllon went the other way to Miami to
do the same.
Gerden Russell, an ABC F,Sr projection-
XETRON

. . Advance
ist for many years who later established his
own film production studio, currently is
providing a new musical sound track for
"Strange Kargo," a screen comedy locally
produced by Bender A. "Dock" Cawthon.
MIAMI
.
Merchant Ads Color and • Lease or Finance Plans Available
^anny Thomas took time out from his TV
series "The Practice," to attend the
Russell employs 18 technicians in his large
Miracle Ball held here at the Fontainebleau
studio, mainly for 16mm news and commercial
advertising films for TV.
Hotel to benefit
The
the St.
always
Judes Children's
Hospital. event gets all-out
Mike Clark, Jacksonville Journal film community support and this 14th annual
reviewer
with a refreshing outlook on Hollywood
affair attracted over 1,100 persons with
screen productions, gave hearty ap-
over $249,000 raised to help pay construc-
tion costs for a new $12 million wing now
proval to three new attractions, "Robin and
Marian," "The Bad News Bears" and "The being built at St. Jude's research institute in
Hiding Place" screenings m Memphis, Tenn. Miracle man this year was
Preview Theatre included "Grizzly" for singer/composer Paul Anka. Mr. and Mrs.
the
Tri-Star and AIP's "Annie."
Tony Abraham of Miami were chairpersons.
Co-chairpersons were Leo Adeeb and
Charles Brock, the Florida Times-Union
George Elias jr.
entertainment editor, went vacationing and
his Sunday stint of "Previews" was handled Miami attorney Mike Pelle is in Memphis
expertly by his new assistant, young Ralph on a three-month trial representing distributors
Coff who gave a lead position to "Night
of the X-rated movie "Deep Throat" in
Caller."
a suit brought by the federal government.
When this case is closed, Pelle begins another
Torn Hot Air Balloon
long trial in the case of the U.S.
government versus "The Devil in Miss
Dumps Occupants in Sea
Jones."
MIAMI—A torn hot air balloon recently
fell from the sky and dumped its occupants Another exploitation film is being made
into waist-deep mangrove muck off Turkey in this area, it has been reported in the press.
sending Coast Guard and metropoli This one is titled "Patti" to grab the publicity
Point,
tan police choppers speeding to the rescue.
of you-know-who out on the West
Balloonist George Stokes, 38, and cameraman
Coast.
James Bigham were hoisted aboard a
Coast Guard helicopter after the pilot of a One of the first public showings of the
new release "All the President's Men" benefitt;d
light plane bound for Tamiani Airport reported
the downed balloon. The men were
the Palmetto Junior High School's airconditioning
fund. Warner Bros, cooperated
not injured.
The $12,000 balloon, London Bridge, with the Parent Teacher Ass'n of the school
was decorated with a huge British flag. It to conduct a showing Thursday (8) at Suniland
was left crumpled and deflated along the
Theatre. Ticket donation of $7.50 in-
swampy coastline south of Homestead and cluded a popcorn and champagne reception.
will be salvaged, a spokesman said.
Variety Club, Tent 33, hosted an open
The unscripted action took place during
house luncheon and tour of Variety Children's
filming for a movie, "The Great Balloon
Hospital Sunday (II). James Donn,
Race," being shot off the Florida Keys.
president of Gulfstream Park, is the new
The feature, about a Bimini-Fort Lauderdale
chief barker of the club's local chapter.
balloon race, is being produced by Le
Club International, Fort Lauderdale. The All proceeds of the upcoming Footlighters
team was filming action in Card Sound Golf Tournament Monday (26) at the Dora!
when "all of a sudden he lost his air," a Country Club will benefit the Variety Hospital.
crew spokesman said.
Julius Boros will host the event.
Stokes, who identifies himself as a "hot
air specialist," is a veteran balloonist who The first new triple complex to be opened
has survived worse scrapes than this mishap.
some time here by a major circuit will
in
Once he landed in a Navy ammunition be at the end of this year by Loews.
depot and on a July Fourth, while wearing
an Uncle Sam costume, was nearly impaled
on the big "A" scoreboard over Angels
Stadium, Anaheim, Calif.
William Goldman wrote the screenplay
for "All the President's Men."
^

. . Joe
NEW O R L
B three-day animated film festival began
March 31 at the University of New
Orleans. The festival, "A History of Animated
Cinema," was sponsored by the University
Center Program and featured guest
speakers. Speaker for the first program was
Jon Newlin, Figaro film critic and a university
art graduate. Newlin has presented
two one-man showings and has been active
in planning and promotion of the New Jazz
and Herita'ge Festival. Thursday ( 1 ) the program
featured Cecile Starr, an animation
Shorts."
March 25 rain and high winds swept
through this area hitting the University City
section of Kenner the hardest. Winds reached
a top speed of 35 miles per hour at midnight
at the airport. The winds damaged
Joy's Cinema City marquee. The theatre,
ironically, was playing "Gone With the
Wind."
Warner Bros, screened "All the President's
Men" at Lakeside Theatre March 23,
followed by a buffet luncheon. Other
screenings were: March 24, Lakeside Theatre,
"W. C. Fields and Me," and March 26,
Alfred Hitchcock's "Family Plot." Columbia
Pictures held an invitational screening
of "Robin and Marian" at the LaSalie
screening room Thursday (1).
"All the President's Men" was shown
a at benefit screening for the Louisiana
E A N S
Consumer's League Thursday (8). at the
Lakeside Cinema I. Two active LCL members,
Lee Richardson and Dodd May, attended
the premiere as "doubles" for the
stars, Robert Redford and Dustin Hoffman.
Benefit chairman, Katie Jennings, hosted
a champagne reception preceding the critically
acclaimed film.
Congratulations to George Solomon, general
manager of Gulf States Theatres, and
his wife, Judy, on the birth of their son,
Saturday (3), weighing in at eight pounds,
nine ounces. The baby is named Theodore
George Solomon IIL
Irene Mexic, Gulf States publicity, and
her husband, Joe, planned a week's vacation
in Acapuico, Mexico. Before her departure,
theorist. A former Sight and Sound editor
and film quarterly magazine editor, she was
Saturday Review film columnist for more
than ten years. Leonard Maltin, an animation
historian, spoke the final day of the
festival Friday (2). An instructor at the New
School of Social Research, New York City, Irene worked with Larry Fine, Rick Gould
Maltin has written several books, including and Bill Randolph on the publicity for
"The Disney Films" and "The Great Movie "Ride a Wild Pony," Easter attraction at
the Plaza Theatre in Lake Forest.
C. Clare Woods, formerly with Commonwealth,
Kansas City, Mo., has returned to
New Orleans.
The annual crayfish dinner for Filmrow
and exhibitors will be held Thursday (29) in
Lafayette, La.
Sneaked at the Robert E. Lee Theatre
Friday (2) was "The Duchess and the Dirtwater
Fox" starring George Segal and
Goldie Hawn.
CHARLOTTE
'U'lmer S. Eaddy jr., Exhibitors Service, returned
after a business trip to New
York City.
Sharon Allen, formerly with Eastern Federal
Theatres, is the new receptionist at
Fairlane/ Litchfield
Theatres.
Top grosses for the week were: "Blazing
Saddles," "One Flew Over the Cuckoo's
Nest," "No Desposit, No Return" and "Rattlers."
New pictures on the marquees are: "The
Hiding Place," Capri and "Village; "Lip-
TWIN IT!!
Call Harry Jones
Drive-in Theatre Construction Since 1946
• Steel Towers
• Painting • Repairs
Free Estimates
stick," Charlottetown Mall and Regency;
j
"Taxi Driver," Park Terrace and Eastland
Mall, and "Crime and Passion," Eastland
Mall.
Screenings at Northwestern Bank Bldg.
were: "Chino," Variety Films; "Don't Open
the Window" and a product reel, American
International Pictures, and at Eastern Federal,
"Foxtrot," Galaxy Films.
R. T. Belcher, Twin States Booking, has
moved his office from the Cameron Brown
Bldg., 301 South McDowell St., to 1917
Park Dr. The zip code is 28204 but the
telephone number, 377-1578, remains the
same. The new office was purchased by
Twin States. It formerly was a two-story
stucco house surrounded by luxurious old
oak trees on a private street. It has been
remodeled completely, including fireplaces,
rosewood paneling, wall-to-wall carpeting
and the installation of new heating and airconditioning
equipment.
Don Watson, Royal 1 and 2, Spartanburg,
S. C, attended the sneak preview of "Midway"
at Tyron Mall. He was re-elected Spartanburg
County Democratic chairman . . .
Jimmie Murphy, Variety Films, made a
swing through Winston-Salem, Greensboro,
Durham and Raleigh . . . Twin States Booking's
Steve and Nancy Smith and their two
sons flew down to Disneyworld for a long
weekend . Bishop sr., semi-retired
from AIP, is recovering rapidly from a serious
illness and now is able to drive his car.
W. A. "Bill" McClure and Dino Oxendine,
Universal Pictures, had a Wednesday
(7) invitational screening of "Midway" at
Tyron Mall Theatre which is equipped for
Sensurround. The guests enthusiastically received
the picture and looks like a big
moneymaker.
Attending the screening were: A. Foster
McKissisk, Fred Curdts, Frank Jones, Julia
Schnibben, Linda Breyare, Charles Hopkins,
Howard Stephens Don Hyatt and Bill
Ochs, Fairlane/ Litchfield Theatres.
John Clayton, Hollywood director, returned
from Africa where he finished shooting
a picture, and was ready to grind the
camera Monday (12) on his new picture,
"D. J. Miller," in the Carolina's and Virginia.
Plans are being made for the annual Will
Rogers golf tournament and banquet at
Eseeola Lodge, Linville, June 1 through 3.
The following committees were announced:
John R. McClure, chairman; W. A. "Bill"
McClure, co-chairman, Frank Lowery and
Frank Mocks, prizes; George Royster,
dough guy: Sam Cloninger. cocktails; Ronnie
"witherspoon and Eddie Watts, golf;
Ken Benfield, trophies; Charlie Jones, invitations,
and Bill HoUiday, reservations.
^l$A^dS^^'
•Theotre Booking & Film Dlrtributlon"
221 S. Church St., Charlotte, N.C.
Fronk Lowry . . . Tommy Whit*
Phone: (704) 377-9341
BOXOFTICE ;: April 19, 1976

. . "Sam
>
quality
>
We
Many guests are expected from Jacksonville,
Fla., and Atlanta, Ga.
Screenings at Eastern Federal were:
"Trackdown," United Artists: "Annie,"
American International Pictures: "Family
Plot," Universal Pictures, and at Northwestern
Bank Building: "Dixie Dynamite,"
Premier Pictures, and "Hugo the Hippo."
20th Century-Fox.
L. A. Ireland. Charlotte Booking, is setting
up bookings on "The Electric Chair,"
which will break Friday (30). All available
prints are booked solid.
Harry Kerr, Dominant Pictures, returned
after a very successful trip to New York
City, reviewing new products . . . Premier
Pictures" Cindy Perrin and her husband
returned after visiting their parents in Fort
Lauderdale. Fla.
Twin Hardtop Planned
For Rockingham, N.C.
ROCKINGHAM, N.C—F. R. Loyd jr.
has announced Cape Fear Theatres will
build a twin theatre here. The duo will feature
the ultimate in luxury and comfort, he
said.
Each auditorium will have rocking-chair
seats and color-coordinated drapes and carpeting.
Completely automated projection
equipment will be installed.
Consolidated Theatres, Charlotte, will
handle the buying and booking. Opening is
expected by late summer.
Civic Stadium Renovated
PORTLAND—A ,$38 million renovation
program, encompassing an increase of seating
capacity to 60,000 and addition of an
air-supported roof, has been recommended
for the 27,53 1 -seat Portland Civic Stadium
in a preliminary report.
News Stories Make Great
Movie Plots, Says Writer
NEW ORLEANS—Staff writer Frank
Gagnard of the States Hem suggests script
writers and filmmakers could get sublime
movie plots out of the daily newspaper.
Gagnard enthused that the folks at Disney
could have equaled the story about the
three Indian elephants that escaped from a
circus recently and smashed into a rectory
in Jeanerette. The Burton-Taylor saga has
its parallel in the soap opera, only each
installment in life ends with, "To be continued
next jewelry clearance." Gagnard
continued.
"But not even 'The Gang That Couldn't
Shoot Straight' approaches the homey 'Family'
humor of a story in the New York
Times that told of a Mafia decision to open
its rolls to newcomers.
"Imagine 'Rush Week' by the mob. It
seems that families are on a rapid decline
'because new members were not being
brought in to replace those who had died
and major moneymakers in the rackets were
not being brought into the families.'
"So, according to the Times, which got
its information from 'police and Federal
officials,' each of New York's five Mafia
families were authorized by a governing
council to 'initiate' ten new members. Initiation
ceremonies are said to have been held
during the past month.
"An imaginative scriptwriter could take
off from this dispatch. Rush week could
be a colorful affair, staged at the popular
clam houses and country retreats. Then
election of members, with its boosting of
candidates and its blackball heatraches."
Just think . Peckinpah could be
hired to stage the Hell Week sequences."
THEATRE
DRIVE-IN
SCREENS
The Quality Tower that never
has had to be replaced."
* • •
GENE TAYLOR
D & D Fabrication
and Erection Co.
4200 White St.
Fort Worth, Tex. 76135
(817) 237-3306 Night: (817) 451-4631
VS^ANTED
35MM TRAILERS
Any quantity purchased
Contact:
LEONARD BROWN
6763 Hollywood Blvd.
scripts Los Angeles, Co. 90028
New Film 'Undistinguished'
Says Famed Film Director
CHARLOTTE—Frank Capra, premiere
American film director of the '30s through
the '60s, stopped in town to see old friends,
March 28, returning from a four-day film
festival held in his honor at North Carolina
State University in Raleigh.
The famed director of such films as "Mr.
Deeds Goes to Town" (1936), and "Mr.
Smith Goes to Washington" (1941), Capra
is touring college campuses with a double
message: America is forgetting its film heritage,
and often not making films to remember
At the festival Capra told the audience
that much of film is "undistinguished." He
speaks from a philosophy that has changed
little through 40 years, since he began his
career believing film must "preach to a wayward
world."
On a brighter note, Capra concluded
prospects for the young in film are the best
ever. Eighty per cent of films are independently
produced, he said, offering young
talent unprecedented opportunities. Noting
his last film was made in 1961, the director
says filmmaking is too tough a business
for his age, and he says he plans to add to
his recently published autobiography and
write film commentary.
Columbia's "Countdown at Kusini" was
ilmed entirely in Nigeria, Africa.
$4.90
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Price includes:
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- Used chairs bought -
COMMERCIAL
SEATING CO.
3143 N. Albany
Chicago, III. 60618
(312) 539-4771
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BOXOFFICE :: April 19. 1976 SE-7

Ft. Lauderdale Triplex Slotted
FORT LAUDERDALE. FLA—Loews'
Theatres has announced plans for a tripleauditorium
complex in Inverrary, a community
in northwest suburban Fort Lauderdale.
Inverrary is the home of the Jackie
Gleason Golf Championship.
Blevins
Gerslein Likes Film
Since He Isn't in It
MIAMI — State attorney Richard Gerstein
feared he would be made to look "the
buffoon." Investigator Martin Dardis was
afraid, worse yet. he'd come off as a tacky
dresser. Neither it turned out, had any complaint
with the film version of "All the President's
Men" after a private screening in
Hialcah Tuesday (6).
said,
"Very slick, very well done." Gerstein
"the most accurate portrayal of investigative
reporting in a newspaper is all about
that Hollywood has ever produced."
Earlier Gerstein had doubts. Last month
he fired off a warning to the film's producers
that he just might file suit for libel
if the film version of himself resembled the
same "idiot" he thought the book version
did. As it happens there is no film version of
Gerstein. He didn't make it into the final
product at
all.
However. Dardis did make it into a small
scene depicting Washington Post reporter
Carl Bernstein's long wait in the state attorney's
office. He was outraged that the
book described him as a "shabby dresser,"
but he was pleased that actor Ned Beatty
played him as "snappily attired."
Gerstein said he was "disappointed"
that th- film did not credit the work done
by his
office.
'Cuckoo' Author's Unhappy
About Screenplay Sale
Hollywood hon-
SALEM, ORE.—While
ored "One Flew Over the Cuckoo's Nest"
with Academy Awards, disgruntled bookauthor
Ken Kesey played poker and
watched the awards show on TV at his
farmhouse near Pleasant Hill, near Eugene,
pondering the $869,000 lawsuit he filed in
federal court in Portland.
Kesey seeks that amount, plus 5 per cent
of gross receipts of the film, in a breach
of contract suit which alleges that Kesey
was paid $6,000 for a screenplay, with
$19,000 due. In '63 the author sold movie
rights to "Cuckoo" to Kirk Douglas for
$20,000. Kirk's son Michael produced the
picture with Saul Zaentz. Locale of "Cuckoo"
was the Oregon State Hospital here.
"It should be one of the great days of my
life, like my wedding," lamented Kesey.
"But I did win $5, though, on a bet that
'Cuckoo' would win the Best Picture award."
Then, reflecting on it all, Kesey added,
"What I'm working on right now is gnashing
my teeth and railing at the sky."
Film Star Visits Ranch
SAN ANTONIO—Actress Olivia de
Havilland flew in from her home in Paris
to San Antonio and then to the Hill Country
ranch of her friend Martha Houston for
a visit and rest. Miss de Havilland spent her
honeymoon at the ranch with her first husband,
author Marcus Goodrich.
Welcome theatre \ywneif5

,
Jurors
i HOUSTON—Variety
K Theatre Mgr. Testifies
Against Chieftain Owner
OKLAHOMA CITY—A former Oklaloma
City theatn." manager testified Moniay
(12) in federal court that the theatre's
)wner directed him to run allegedly porno-
;raphic films, starting with less objectionible
movies and "working up to hard-core
Kirnography" over a period of several
nonths in early 1975.
On trial is the former owner of the Chiefain
Theatre, Eldon Claybourne Christian,
!3, who is charged with interstate transporation
of an obscene movie, a federal
)ffense.
Testifying was Michael Conaughty, who
nanaged the Chieftain until it was closed
lown by police early last year after showing
I film entitled "Sexual Customs in Scandilavia,"
which was found obscene by the
Oklahoma County District Attorney Curtis
Siarris' office.
Conaughty said Christian, a Denver theare
owner, hired him in December of 1974
o run the Chieftain telling Conaughty he
'intended to operate the theatre as a skin
'lick house to show pornographic movies in
Oklahoma City."
Under cross-examination, Conaughty said
he film in question, "Sexual Customs in
Scandinavia," had raised no objections from
my of the patrons, and he added, "nobody
asked for their money back." He also
pointid
out that a sign giving customers an indi-
;ation of what to expect was prominently
displayed outside the theatre.
The former Chieftain manager offered
iome insight into the philosophy of area
jxhibitors showing "blue" movies when he
said, "The rule of thumb here is to keep in
Tiind what the district
attorney (Harris) will
ind objectionable in a film before actually
opening it up to the public."
were given the opportunity to view
;he exploitation film Tuesday (13) at the
pentre Theatre and the viewing was open
p the public.
C'wealth Has Sights
On New Pecos Site
FORT SIOCKTON. TEX.—What's left
of the fire-battered Pecos Theatre, a Main
Street landmark since 1941, finally has been
dismantled after authorization by the operator.
Commonwealth Theatres of Kansas
City, Mo.
Rather than rebuild on the same location.
Commonwealth officials are negotiating
with a Fort Stockton property owner for a
new site. "We're discussing the plans with
our architects," said circuit vice-president
Dale Stewart of Dallas, "and when we've
purchased the location, we'll be out to meet
with city people to discuss our plans."
Commonwealth district manager Bert
English said, "We're proposing a 400-seat
single auditorium with sufficient adjoining
land so that we can twin it in the future."
The old cinema was destroyed during an
early morning inferno, Sunday, January 11,
following a late showing, and its contents
were completely incinerated.
John Hardin. 88. Dies;
Local 249 Organizer
DALLAS — John H. Hardin, 88, last
member and one of the organizers of
lATSE Local 249, died March 27 in the
Oak Cliff Medical and Surgical Hospital.
Hardin started in the motion picture business
in 1902. In addition to being one of
Dallas' oldest motion picture screen operators,
he owned the Hardin Theatre Supply
Co.
Survivors include his wife, Tressie of
Dallas; two daughters, Mrs. Margarette Joseph
of Dallas and Ms. Dorothy Hardin of
California, and one sister, Ms. Delias Hardin
of Arkansas.
Oklahoma Variety Club
To Tee-Off May 17th
OKLAHOMA CITY—The Variety Club
of Oklahoma announced it will hold its annual
golf tournament here May 17 at the
Lincoln Park Golf course (East) with teeoff
time set for 8:45 a.m.
Barkers and especially wives and guests
are urged to attend the Calcutta at the Lincoln
Plaza Forimi Senate Room, Sunday
evening May 16. Cocktails will be served at
6 p.m. in the Blue Room with the Calcutta
auction starting at 6:30 p.m.
The awards banquet and dance will be
held Monday evening. May 17, in the Exhibit
Hall of Lincoln Plaza with festivities
kicking off at 7 p.m.
Deadlines for receiving entries is May
10. To make your reservation contact the
Variety Club of Oklahoma, P.O. Box 25433,
Oklahoma City 73125.
Jerome J. Sussman Joins
20th-Fox Legal Staff
BEVERLY HILLS—Jerome J. Sussman
has joined the studio legal affairs department
of 20th Century-Fox, functioning as
distribution counsel, feature film division.
Sussman will assume many of the responsibilities
formerly performed by veteran
20th-Fox legal consultant H. Blackmer
Johnson.
n\^^
Ilouston Variety Tent 34 Exits
Club of Houston
fent 34 has gone out of existence, anhounced
Ronald Johnson, executive direcor
of the Rotary Boys Club, formerly the
/ariety Boys Club.
DRIVE-IN
THEATRE SCREENS
'The Qiialily Toicer that never
has had to be replaced."
* • *
GENE TAYLOR
D & D Fabrication
and Erection Co.
4200 Write St.
Fort Worth, Tex. 76135
(817) 237-3306 Night: (817) 451-4631

DALLAS
^e are happy to report that Charles
O'Dell. Loew's city manager, is recuperating
at home after open-heart surgery
at St. Paul's Hospital March 18. He expects
to be back at his office on Elm Street
at least part time this week.
Sheila Westrop of Goldstonc Films of
Te.xas, is happy over her recent move into
a new home in
Irving.
Jean Tousignant of Allied Artists was
married Friday (2) and thank goodness
we can now pronounce her name; she is
now Mrs. Gray. Best wishes to the young
newlyweds.
There are more changes to report in film
industry personnel. Kathy Hightower now
is with 20th Century-Fox, recently having
. 57 Years! •
Experience Excellence
f»KMAC|c
Special Announcement Films
Merchant Ads Color and B&W
been employed by Southern Enterprises and
prior to that Paramount . . . Alice Helms
is a new face on the Row. Transferred from
Charlotte. N.C.. she works in 20th-Fo.x's
booking department and Larry Jamison is a
new student booker there . . . American
International has added two new employees.
Maxine Davis in the advertising office and
Sandy Tullous in booking . . . Allied Artists
has added two young women, Jean Tousignant
Gray and Cheryl LaCour ... At
Columbia Stu McWhorter is the new student
booker.
Mickey Zide of Dimension Pictures was a
recent visitor in town at the office of Eric
deNeve of Eric Distributing Co., in conjunction
with the movie '"Dixie Dynamite"
which was screened Wednesday (7) at the
ABC Interstate Screening Room.
Dorothy Barbosa, WOMPI member who
so generously gives of her time to volunteer
work, recently returned from another
trip to Terrell State Hospital. The clothing,
quilt scraps, toiletries and other useful
items are much needed by the patients there.
To those of you who did not attend the
TEXPO "76 convention and have need of a
new Dallas Film Directory, please contact
Juanita White, Ind-Ex Booking Service,
500 S. Ervay, Suite 609-A. She will see
that you get one. Also, for the next couple
of weeks if you have any film troubles,
call Juanita, instead of your Boxoffice
correspondent Mable Guinan who is still
recuperating, at her office (214) 741-1974.
Temple Summers, former owner and
operator of the Palace Theatre, Glen Rose,
resigned from his political career and now
is enjoying managing his son Robert's art
studio. We will report more later and hopefully
will have a picture of Robert and
his great piece of art which is to be unveiled
the last week of June during a bicentennial
celebration in Waco.
The WOMPI business meeting for the
month was held Friday (16) at the Dallas
Athletic Club. Officers for the coming year
were elected and will be announced in the
near future.
All of us know "Muggins" White, retired
20th-Fox booker. Her husband, A. C. White,
is in St. Paul Hospital having undergone
surgery the last week in March, however,
he does seem to be doing quite well and
hopes to be home by Easter Sunday.
Early Screenwriter Ruth Todd Dies
EASTON, MD.—Ruth Van Dom Todd,
87, former Hollywood screenwriter and correspondent,
died here March 16. Mrs. Todd
attended the University of California at
Los Angeles soon after its founding and
began writing some of the first talking pictures
for RKO Studios in the 1930s.
"Naked Came the Stranger'
,.,no stranger to the boxoffice
at tiie Fontana Tlieatre, Tulsa
Booked for 14 weeks, this is how the
score adds up after 11:
1/16-22
GRIMES FILM BOOKING
500 S. Ervay St.. Suite 603-B
Dallas. Tex. 75201
(214) 744-3165 or 339-5041

• I
M INTERCONTINENTAL RELEASING CORR
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COULDN'T TAKE CHINO
CHino
BRONSON ... am Ireland
. .CHARLES
Sandy Cobe — President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker, Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAQO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
MorrieZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
DES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
Gene Erwm (913) 381-2058
David Baughn — Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313) 968-7770
LOS ANGELES
Peter Grafft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Prichard (901) 527-9424
PORTLAND/SEATTLE
Cathy Slade-SCOPE III
(503) 228-7775
MINNEAPOLIS
Leroy Smith (612)827-5371
NEW ORLEANS
Lou Oubre (504) 837-5200
NEW YORK
Marvin Friedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler, Jr (412)471-1522
SALT LAKE CITY
David Sharpe (801) 322-0557
SAN FRANCISCO
Harper Paul Williams-SCOPE III
(413) 441-2474
WASHINGTON D.C.
Ross Wheeler (202) 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
OXOFTICE :: April 19, 1976 SW-3

iAsk Yoi
HOUSTON
fJoUywood film stars Ruby Dec, Ossie
Davis and Greg Morris were in the
city on a promotional visit in behalf ot their
latest film 'Countdown at Kusini" which
has been booked into the Oak Village Theatre.
The film was underwritten and produced
by the national chapter of Delta Sigma
Theta. DST's local chapter is presenting
the opening showing which will benefit the
Home Care for the Aged. There will be a
champagne party prior to the film showing
. . . Richard Minns has returned from Los
Angeles and has reported that he will produce
a film and will possibly be in one himself.
Among the new films opening here this
week are: "W.C. Fields and Me" at the
Galeria: Beauties" also at "Seven the Galeria;
"All the President's Men" at the
Northline. Meyerland and Gulfgate Cinema
Theatres and Woodlake 3; "The Bad News
Bears" at the Northline, Meyerland and
Gulfgate Cinema Theatres and the Woodlake
Cinema 3: the double bill of "Ride a
Wild Pony" and "Dumbo" at the North
Shore, Parkview, Northwest 4, Southway
6 and Memorial; "The Duchess and the
Dirtwater Fox" at the Gaylynn, Deauville,
Alabama and Clear Lake; "Family Plot"
at the Tower and Woodlake Cinema 3;
"They Came From Within" at the Allen
Center, Park, Southway Mall, Town &
Country 6, indoors and Irvington, Gulfway,
FINER
PR(
HURLEY
26 Soroh Dri

,
movie
i Advance
1
tion
I
Recent
I
latest
j
outstanding:
I fair:
. . The
'
BF&TV Council Views Films;
Plans Chicago Meeting
MILWAUKE^A large numbei of
members and their guests attended the
Monday (5) meeting of the Better Films
and TV Council at the Fox Bay Theatre,
Whitefish Bay. Manager Tom Senger treated
the audience to a prescreening of "Robin
and Marian." In a show-of-hands vote
conducted after the showing by Mrs. Robert
Hunholz, preview committee chairman, the
audience went on record as regarding the
to be "very good" for "adults and
[young people."
registration and meal registraforms
were distributed to those members
indicating interest in attending the 21st
annual conference of the Federation of
Motion Picture Councils, Chicago, May 17
through May 20. Hostess councils for the
conference, to be headquartered at the
Water Tower Hyatt House, are the Chicago
Better Films Council and this city's coun-
;cil. The local group has chartered a bus
Tor the trip. Members were reminded that
[reservations deadline is May 3.
movies reviewed on the council's
evaluation list distributed at the
i
[meeting included: Family: "Blackbeard's
Ghost," excellent and "The Legend of Bigfoot,"
good. Adults and Young People:
"The Vigilantes," very good. Adults and
Mature Young People: "The Hiding Place,"
"One Flew Over the Cuckoo's
iNest," excellent; "Gable and Lombard,"
l"Taxi Driver," "Night Child" and "The
iLast Guerrilla," good; "Crime and Passion,"
; "Blazing Saddles," "Devil's Nightmare."
"Dr. Black Mr. Hyde," "Dr. Death,"
"Seven to One" and "The Killing Machine,"
"Duel in the Tiger's Den" and "Shang-
:hai Joe," poor.
Claude M. Howell Rites
OMAHA—Memorial services were held
Tuesday, March 30, for Claude M. Howell,
retired owner of the now dissolved Howell
Electric Co. He formed the company in
1921, specializing in electrical work for
theatres. Howell installed the first sound
equipment in the Orpheum and old Tivoli
and Rivera theatres here. He died March
28 at Baptist Home of Nebraska at the
age of 84. Survivors include his wife Ethel
of Omaha: five children; 21 grandchildren,
and 21 great-grandchildren.
'King of Kings' Screened
OMAHA—Cecil B. DeMille's "King of
Kings" (1927) was presented in the
Orpheum Theatre Sunday (11) at 3 p.m.
Esther Leaf DuBoff provided live accompaniment
for the silent movie on the showhouse's
Wurlitzer pipe organ. Admission
for the screening of the vintage screen
classic was $3 for adults and $1.50 for
persons under 12.
New Dinner-Movie Tie-in
TRENTON, N.J.—The Aloha Restaurant
here has pulled a switch on area restaurants
which combine movie showings in connection
with dinner specials.
'Taxi' Brakes at 290
For Minneapolis 2nd
MINNEAPOLIS— "Robin and Marian"
opened with a solid 200 in a two-theatre
bow, the figure all the more impressive
since grosses over-all went skidding due to
a combination of lovely spring weather,
competition from newly re-opened drive-ins
and the telecasting of the second part of
"Helter Skelter" on a Friday night (2),
which badly bruised that segment of the
key weekend figures. The Sean Connery-
Aiidrey Hepburn vehicle bowed at the
Southdale and Terrace Theatres. "Inserts"
drew a tidy 185 at the Skyway III, while
"Lipstick" was making its own mark at
the Orpheum with a 180. The rest of the
lineup was holdovers, "Taxi Driver" still
powerful in a third at the Academy but
plainly feeling the factors mentioned above.
It slid from a 520 in its second frame to a
290.
(Average Is 100)
Academy—Taxi Driver (Col), 3rd wk 290
Cooper—Gable and Lombard (Univ), 5th wk 65
Cooper Cameo, Soulhtown—I Will. 1 Will . . .
For Now (20th-Fox), 4lh wk, 110
Mann-Psychic Killer (Emb), :ni -.vk 30
Orpheum—Lipstick (Parol 180
Park—Lies My Father Told Me .
,-.k 80
Skyway I—Next Stop, Greenwich Village
(20lh-Fox), 4th wk, __ 90
Skyway 11—Barry Lyndon (WB), 8lh wk 9U
Skyway 111—Inserts (UA) 185
Southdale, Terrace—Robin and Marian (Col) 200
Three theatres—Ark oi Noah (SR), 2nd wk 35
MINNEAPOLIS
Jim Payne, Midwest Entertainment, was
extremely pleased and very excited by
the public's reaction to "Pom Pom Girls"
in a market test run Friday through Thursday
(2-8) in the Sioux Falls, S.D.,Vv area.
The run was one of only three in the nation
and Payne said "grosses went right through
the roof, really impressive for an indoor
film." Payne added, "It's a 'Graffiti'-type
picture, and the public loved it." It's rated
R.
Its Oscars helped "One Flew Over the
Cuckoo's Nest," Chet LeVoir, United Artists
branch manager reported, pointing to
the first suburban break that followed hard
on the heels of the Academy Awards. "We
played eight houses here and four in St.
Paul, and it was tremendous," LeVoir said.
"During the weekend, alone, we did
$80,000."
The Don Dalrymple Theatre Service is
now doing the buying and booking for the
Dakota Theatre. Wishek. N.D. The new
owners are Mr. and Mrs. Walter Schauer,
Napoleon. N.D. , service also is
handling the buying-booking for the Rapids
Theatre (formerly the Owl), Coon Rapids.
The new owners there are Robert W. and
Michael Van Guilder. They plan a policy
of current attractions carrying G. PG and
R ratings.
Roy Smith, Lange Distributing branch
manager, is working on "Bugs Bunny Super-
(Continued on page NC-2)
Bedford Headlines 10-Day
Iowa City Film Festival
IOWA CITY, IOWA— Robert Redford.
starring m "All the President's Men,"
inaugurated the University of Iowa Rcfocus
Spring Festival with his attendance at the
film's premiere here Friday (16). Redford
also conducted two informal film production
workshops Saturday (17).
Over 70 hours of student films from
over the country will be screened and
judged during the ten-day festival, which
ends Sunday (25). Many feature films will
be presented and over 1,500 photographs
will be judged during the event which is
the largest national student festival of film,
photography and TV in the country.
Other keynote personalities appearing
will be producer-actor Tony Bill; screenwriter-director
John Byrum; producer-director
Alan J. Pakula; Canadian filmmaker
Claude Jutra; Canadian director Don Shebib,
and author-screenwriter Nicholas Meyer,
a University of Iowa alumnus.
Photographers Robert Cumming and
Ralph Gibson, photography critic Joan
Murray and Virginia Kassel, producer at
WNET-TV, New York City, will be featured
speakers.
Shebib attended the American premiere
of his "Second Wind" Saturday (17). Jutra
will attend the American premiere of his
film, "Pour le Meilleur et Pout le Pire"
(For Better and for Worse), Wednesday
(21). Byrum will appear for a special
screening of "Inserts," which he wrote and
directed. Thursday (22).
Pakula, director of "All the President's
Men," will attend the festival for a retrospective
of his work. His credits include
"Klute," "The Parallax View" and "The
Sterile Cuckoo."
Also scheduled to appear at the festival
are photography teacher and critic Rolf
Kopper, Popular Photography critic Joan
Murray and Allen Rucker, president of
Top Value TV. Betty Hahn, Rochester
Institute of Technology instructor, will conduct
workshops.
Technical Institute Films
Picture on Fire Safety
BURLINGTON, WIS.—A movie to fill
the void in the fire safety training of hospital
and nursing home personnel is being
shot here. The motion picture, filmed by
Gateway Technical Institute, will stress what
to do before the fire department arrives
and will illustrate how a few trained personnel
can do much to prevent tragedy in
the first critical minutes after fire erupts.
Hospital personnel, women's auxiliary
members, the fire department and rescue
squad are participating in the filming.
When completed the film will be available
to institutions for training personnel in
evacuation procedures. It will have its premiere
showing here at the May Mid-West
Regional Hospital and Nursing Home Institute
on Fire Safety.
Jack Warden stars as the Washington
Post's metropolitan editor in "All the President's
Men."
BOXOFFICE :: April 19. 1976 NC-1

. . . The
. . Forrie
MILWAUKEE
pree movies at Marcus" Centre Twin theatres,
Wisconsin Avenue, was one of the
special events sponsored by the Downtown
Ass'n for "Children's Day Downtown for
Easter Seals" Saturday (10). Screenings of
'Digby—the Biggest Dog in the World"'
were slated for noon, 2 p.m. and 4 p.m.
The kids got their free tickets at downtown
stores. Other special events to mark the
special day included giant animals carved
in ice displayed in front of the Pfister Hotel,
antique "highwheeler" bike demonstrations
at the Marine Plaza and meeting Ronald
McDonald. Marc"s Big Boy, the "dancing
bunnies." Sesame Street characters, this
city's former Miss America, Terry Ann
Meeuwsen, and various radio-TV personalities
who entertained or signed autographs.
"Eggspress'" shuttle busses supplied free
transportation on the avenue from 10 a.m.
to 4 p.m. Easter egg contest entries were
displayed in all stores as were Easter Seal
displays.
Len Schulze, district manager for the
Kohlberg Theatres, reports that the Lakes
Outdoor Theatre, Delavan, had a "smash
opening" Friday (2). The ozoner is undergoing
an "interior" decorating job and a
clean-up campaign is under way around the
outside. The theatre has a new manager,
Patrick Flynn of Whitewater. "We're looking
forward to our best year ever," Len
said.
Live stage entertainment replaced movie
fare at the Oriental Landmark Theatre Sunday
(4) when West Coast rock and jazz
musician Jesse Colin Young performed for
2,000 fans. A daily newspaper music critic
called Young "a monster" and explained
that in the musicians' slang this means he
is someone who can play any style of music
on his guitar and still sound good and that
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he can sing tender love ballads or scream
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Two tickets to Marcus" Skyway Cinema,
opposite Mitchell Field Airport, are included
in a "Runaway Weekend" package deal
made available by the Red Carpet Inn Described
as a $110 value for only $80 a
couple, the "mini-vacation" package offers
two nights' lodging, complimentary cocktails
and a carafe of wine with dinner,
coupons that are good for three lines of
bowling and $32 worth of "inn money"
good for all activities being arranged by the
hotel
management.
Tom Senger, Fo.\ Bay Theatres, Whitefish
Bay, manager, has inserted this announcement
in his newspaper advertising: "The
film critics despise it but the movie fans
love it." He's referring to the "Gable and
Lombard" film. Tom has been passing out
questionnaire sheets to his patrons and tells
BoxoFFiCE that so far 80 per cent have
indicated that they really like the movie.
Tom says, "While the film critics around
the land, including the one on the local
daily,
generally lambast the picture as being
silly and inaccurate, the moviegoing public
seems to go for it in a big way."
Dominique Paul Noth, Journal film critic,
believes "All the President's Men" is "indisputably
the best Hollywood movie drama,
ever, about newspaper work." While he
feels it is at times "too talky and sometimes
too forced," he adds that the film "adheres
remarkably and fascinatingly to the facts."
The movie opened Friday (9) at the Brookside
Square, Point Triplex, Movies Northridge
and Rivoli, Cedarburg, and LaBelle,
Oconomowoc.
"Money-money-money" was the theme of
a special promotion that the Lake Theatre,
Lakemills, used as a tie-in with the screening
of Walt Disney's "Treasure Island." The
companion feature was "Dr. Syn, Alias 'the
Scarecrow' " for the March 20 matinee.
Only children 12 years and under were
eligible to "win some money" such as a $25
savings bond of $5 savings accounts at the
V\/ANTED
35MM TRAILERS
Also:
• movie stills
• prcssbooki
• maoazines
• posters
• scripts
Any quantity purchased
Contact:
LEONARD BROWN
6763 Hollywood Blvd.
Los Angeles, Co. 90028
Bank of Lakemills and the Johnny Appleseed
Club at Greenwood State Bank. The
gimmick was that each child was given a key
when he bought a ticket. If the key was
"the right key" the child was able to win
one of the prizes.
MINNEAPOLIS
star,"
(Continued from page NC-1)
with several urban and territory openings
set. The picture was booked by the
Skyway Theatre here, the Grandview, St.
Paul, and other dates in White Bear Lake,
St. Cloud, Mankato and La Crosse, Wis.;
Fargo. N.D., and Grand Forks, N.D.
Paul Ayotte visited several accounts Friday
(2) during his regular stop at the National
Screen Service and National Theatre
Supply office here. He is currently based in
Chicago . . . Bill Wood. Columbia branch
boss, was particularly pleased with the Twin
Cities opening of "Robin and Marian."
Grosses Saturday (3) set a house record at
the Movies. Maplewood, a six-screen United
Artists complex in suburban St. Paul, with
"Taxi Driver" on two screens and "Robin
and Marian" on two screens.
Dean Lutz, K-tel Productions general
manager, set a Friday (9) sub-run break for
"Don't Just Lie There, Say Something!"
with at least six prints working in the Twin
Cities . . . Meanwhile, the age-old and
endless rivalry between Lutz and Paramount
branch manager Forrie Myers crossed the
seasonal mark, Myers nicking Lutz's checkbook.
"Pretty good," said Myers as they carried
their golfing competition into a new
year.
Filmrow visitors: Jerry Hickerson, Thief
River Falls, and Bud Woodard, Amigo,
Bemidji . Myers reported "solid
audience reaction" to "The Bad News
Bears" at a sneak preview Friday (2) at the
Cooper Theatre.
Jim Wilson, McCullough Booking Service,
left Monday (5) for a week's vacation in
Florida . . . Irving Braverman left his buyerbooker
post with the Ben Berger circuit.
With drive-ins now reopened. Braverman
will be devoting all of his time to Northwest
Cinema, which operates several such screens
first-week-in-April reopening of all
drive-ins in this area and in southern Minnesota
areas is believed to be the earliest
such openings for the outdoor situations.
A "really good" start was reported across
the board.
^ 57 Years! •
Experience • Excellence

MTRODUCING
m INTERCONTINENTAL RELEASING CORR
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COULON'T TAKE CHINO
CHino
». .CHARLES BRONSON Jill Ireland
Sandy Cobe — President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker. Jr. (617) 542-0744
ATLANTA/JACKSONVILLE
Harr> & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAQO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
MorneZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
DES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
Gene Erwin (913) 381-2058
David Baughn — Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313) 968-7770
LOS ANGELES
Peter Grafft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Pnchard (901) 527-9424
PORTLAND/SEATTLE
Cathy Slade- SCOPE III
1503) 228-7775
MINNEAPOLIS
Leroy Smith (612) 827-5371
NEW ORLEANS
Lou Oubre (504) 837-5200
NEW YORK
Marvin Friedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler Jr 1412)471-1522
SALT LAKE CITY
David Sharpe (801) 322-0557
SAN FRANCISCO
Harper Paul Williams - SCOPE III
(4131 441-2474
WASHINGTON D.C.
Ross Wheeler (202) 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
April 19. 1976 NC-3

. REEF
. . Current
LINCOLN
NC-4 April 19. 1976

'Cuckoo' Reachs 925
For CincylSlh Week
CINCINNATI—"One Flew Over the
Cuckoo's Nest" grossed 925 at three theatres
for its 15th week to lead all first runs
for the recording week. "Taxi Driver" drew
850 for its fourth frame at Times Towne
Cinema. Two new films opened at 300 each.
"The Duchess and the Dirtwater Fox,"
Showcase 2, and "Lipstick," at three theatres.
(Average Is 100)
Carousel 1—Barry Lyndon (WB), 8th wk 200
Carousel 2—Hester Street (SR), 4th wk. 150
Four theatres Robin and Marian (Col) 250
Showcase 1—Gable and Lombard (Univ), 25n
5th wk
Showcase 2—The Duchess and the Dirlwater Fox
30'i
(20th-Fox)
Showcase 3—Next Slop. Greenwich Village
(20th-Fox) 150
Times Towne Cinema— Taxi Driver (Col),
MST Building 2 Lexington 6-P/exes
the 300
"Robin and Marian' Tab
170 for Cleveland Bow
CLEVELAND—Grosses took a dive this
week with a slim 170 being the top score
called in by five houses showing "Robin
and Marian," now in its second week, accepting
a cool premiere. "No Deposit, No
Return" managed to break average with 120
for the sixth stanza in a three theatre situation.
"Gable and Lombard," rounding out
its second play at four cinemas, and "Taxi
Driver." completing its sixth outing in four
units, both scored 105.
Cedar Center—Hester Street (SR), 10th wk 55
Five theatres—Robin and Marian (Col) 170
Four theatres—Taxi Driver (Col), 6th wk 105
Four theatres—Gable and Lombard (Univ),
2nd wk 105
Hiooodrome, Scrumpy-Dump^The Killing Machine
(SR) 100
Seven theatres—Breakheart Pass (UA) 100
Six theatres—Winterhawk (SR). 2nd wk 100
Three theatres—No Deposit. No Return (BV).
6th wk. IZO
Ohio School Schedules
Spring Suspense Series
TOLEDO, OHIO—A series of suspense
movies has been scheduled here by Owens
Technical College. The thrillers are scheduled
weekly and are open to nonstudents
who can purchase tickets to either Thursday
morning or evening shows for 75 cents
each. The six-screening price is $3.50.
The Maltese Falcon" (1941), starring
Humphrey Bogart, was shown Thursday
David Newman Is Dead
DETROIT—David Newman, for many
years attorney for Cooperative Theatres and
various other exhibitors, died at his home
Friday (2). Newman was active in NATO of
Michigan, the Variety Club and other exhibitor
groups. He leaves his wife Celia,
sons Alan and Robert and six grandchildren.
A diiul jiroiiiid-hreakinj; and ribbon-cutting cvreni(>n\ marked the official start
of construction of Mid States' North Park si\plc\ and South Park si\plc\. Participants
shown here are, left to right, Margaret Foley, model; William Hub,
architect: Robert Eppling, president of Central Bank; Don Wirtz, Mid States
Theatres; Robert Congleton, White & Congleton Construction; Atty. Gen. Robert
F. Stephens; Gary White of White & Congleton, and Connie Joiner, model.
LEXINGTON, K.Y.—Mid States Theatres,
Cincinnati-based circuit which operates
over 60 theatres in Kentucky, Ohio
and Indiana, has announced the start of
construction on two cinema complexes here.
They are the North Park cinemas 1-2-3-4-
5-6 in the North Park Shopping Center and
the South Park cinemas 1-2-3-4-5-6 in the
South Park Shopping Center.
Cost of construction and equipment for
these two multitheatres will be in excess of
Ohio Legislative Branch
Debates New Bingo Rules
COLUMBUS—The Ohio House Judiciary
Committee is working on a Senate-passed
bill which would regulate bingo for charity,
adding 14 amendments. One of the major
issues yet to be decided is whether to
limit charitable gambling to bingo or to
sanction all forms of nonprofit gambling by
charitable organizations. The Senate-passed
bill would allow charitable groups to run
their own casino-type gambling operations.
The current House version permits charities
to conduct bingo as well as a "scheme
of chance," defined as a lottery, numbers
game, pool or similar scheme in which a
(8). followed by "Laura" (1944), starring participant gives a valuable consideration
for a chance to win a prize. However, it
Clifton Webb, Thursday (15). Other Thursday
films scheduled for the following weeks bars charities from conducting a "game of
"The Big Sleep" (1946), starring Bogart chance," defined as poker, craps, roulette,
are:
and Lauren Bacall; "The Detective" (1968), a slot machine, punch board or other game
with Frank Sinatra and Lee Remick; "The in which a player gives anything of value in
Long Goodbye" (1973), starring Elliott the hope of gain and in which the outcome
Gould, and "The Conversation" (1974), determined largely by chance.
is
with Gene Hackman.
Ohio's new criminal code allows nonprofit
gambling but contains loopholes now
being used by pseudo-charitable groups to
take large percentages of proceeds under
the guise of legitimate expenses in operating
the games, giving only a pittance to the
charities
they select.
Ladi Ladebo produced Columbin
"Countdown at Kusini."
$3,000,000.
Marvin R. White, executive vice-president
of Mid States Theatres, designed the
new theatres in conjunction with architect
William Hub.
All new exhibition concepts, including
those incorporated in Mid States' new Columbus,
Ohio, Continent cinemas, will be
incorporated in the North Park and South
Park sixplexes. Each will have over 2,000
seats and acres of illuminated parking.
Toledo Museum Schedules
Series of Five Comedies
TOLEDO, OHIO—Five comedies have
been booked by the Toledo Museum of Art
for a spring film series. The movies are
scheduled for every other Wednesday evening
through June 2 in the museum's Little
Theatre. Single tickets are available at the
door or series tickets were priced at $8.50.
Charlie Chaplin's "The Gold Rush"
(1916) opened the series Wednesday (7).
This classic comedy will be followed with
the British film "Kind Hearts and Coronets"
(1949), starring Alec Guinness; "The Discreet
Charm of the Bourgeoisie" (1972);
"Some Like It Hot" (1959), starring Jack
Lemmon, Marilyn Monroe and Tony Curtis,
and "Playtime," French director Jacques
Tati's film, June 2. Each screening is supplemented
by a comedy short.
Scope III Adds Slade
LOS ANGELES—Cathy Slade is the
newly appointed distributor for Scope III in
the Seattle/ Portland territory, it was announced
by David Baughn, Scope III president.
Scope III, headquartered in Beverly
Hills, is the exclusive distributor for all of
Intercontinental Releasing Corp.'s films in
the
13 Western states.
Gordon Willis, whose credits include
both "Godfather" films, photographed "All
the President's Men."
BOXOmCE :: April 19, 1976 ME-1

• We
. . . Kentucky
CLEVELAND
Dobert Mollis, formerly with the Ohio Theatre,
Sandusky, is now city manager
Armstrong Theatres in Bowling Green
for
... In addition to booking and buying for
its own theatres. Armstrong Theatres now is
booking and buying for these accounts:
Three theatres in Adrian. Mich. (Sky Drivein,
Studio I and II and the Croswell). and
the following in this state: Cine North.
Toledo: Shannon Theatre. Bluffton; Frontier
Kenton, Kenton; Frontier I and II,
Lima; Skyway Drive-In. Gibsonburg. and
East 30 I and II in Canton.
Charles Albert, former booker and buyer
here for Warner Bros. Theatres in the 1940s
and '50s, died recently. Albert left this city
in the late '50s to become the operator of a
drive-in in San Antonio. Tex.
Gin rummy Calcutta will take place at
the Forge Restaurant Party Room in Gates
Mills Thursday (29). Variety Tent 6 is sponsoring
the card-game playoff. Following
elimination playoffs, the last four players
will receive cash prizes. The grand winner
also will receive a trophy. Jack Kaufman
and Dr. Joseph Rapisarda are co-chairmen
of the $25-per-person charity benefit dinner.
Dick Landis was elected to succeed the
late Emerson Fitzgerald as president of
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Local 160 in a special election held Wednesday
(7). At the same election Gene Murphy
was selected as a delegate to lATSE and
Jack Lapine was chosen to serve on the
examining board.
Peggy Lipnicki, Universal cashier for
Pittsburgh and Buffalo, left Friday (9) for
a four-day weekend in Toronto, Canada.
Sound and mixing for "The Cry of the
Dark Secrets," an 85-minute horror film
concerned with voodoo and produced in
Georgia, was completed at Motion Picture
Sound in the Film Building Tuesday (6).
"On a Clear Day You Can See Forever"
was shown free of charge at Cinema Westgate
at 10 a.m. Tuesday (6). Other ladies'
day free movies are planned at Westgate
May 4 and June 1.
Mel Blanc, who created the voices of
most of Warner Bros." cartoon characters
and performed them in more than 3,000
cartoons, recorded the soundtrack for "The
Bugs Bunny Follies," seen at the Coliseum
Wednesday (14) through Sunday (18). "The
Bugs Bunny Follies" featured a live costumed
cast of the following famous Warner
Bros, cartoon characters: Bugs. Porky Pig,
Daffy Duck. Elmer Fudd. Yosemite Sam.
Road Runner, Wile E. Coyote, Speedy Gonzales,
Merlin the Magic Mouse and Tweety.
Sylvester and Granny.
Blanc's first voice for Warners was that
of a drunken bull. He records his voice before
the cartoons are drawn, with the script
and storyboards. Presently Blanc is working
with Chuck Jones on a half-hour cartoon
for TV's "Carnival of the Animals." This is
the first time since his birthday in 1938 that
Bugs Bunny, star of thousands of cartoons
TWIN IT!!
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Drive-in Theatre Construction Since 1946
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CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
^°^'^ "^'ss the famous
SlEfiilCm
f^^i^^ Don Ho Show. . . at
^Hi
[ HPrELsJ Cinerama's Reef Towers Hotel.
IN WAIKIKI: RE£F REEF TOIVERS EDCEWATER
seen 'round the world in movie houses and
on TV and featured in over 350 newspapers
and read in over 3,000,000 comic books per
year, has come to life as the star of his own
live stage production. "The Bugs Bunny
Follies."
Easter being the time of year when bunnies
star, it is not surprising that this sixtime
Oscar-winning rabbit was seen not
only at the Coliseum but also appears in a
feature-length collection of cartoons, "Bugs
Bunny Superstar." at the World East and
World West. Frank Hurley, manager of
World East, West and Severance, ordered
carrots (with green tops) to be given away
opening night, Friday (9).
CINCINNATI
peter Koplik, New York, is the new assistant
branch manager for National
Screen Service . . . Debbie Gray. AIP billing
clerk, and Margaret Baeckle. clerk-typist for
Buena Vista, have returned from vacations
exhibitors in town recently
were: David Baker, Stanton, and Gene Mc-
Roberts, Flemingsburg. Among the Ohio
exhibitors to book and buy were Harley
Bennett, Chillicothc. and Russel Rainwater.
West Union.
William Onie, 81. retired and longtime
veteran in the movie industry here, died in
Cleveland Friday (2) after a long illness.
Lily Tomlin, a runner-up for the Best
Supporting Actress in the Academy Awards
for her work in "Nashville," was in town
the first week of this month for a week's engagement
at Beverly Hills. During her frctime
she was busy elsewhere. She appeared
on WLW-TV's "Bob Braun Show" to enter
tain the delighted live audience with her
humor and had a private screening of "The
Duchess and the Dirtwater Fox," currently
playing at Showcase 2 and starring George
Segal and Goldie Hawn. Ms. Tomlin and
Ms. Hawn are friends as well as top comediennes.
It was Ms. Tomlin's first opportunity
to see her friend's work in the new
film. After her last show at the nightclub
she entertained radio listeners for a twohour
benefit performance for WAIF-FM.
Fred Weintraub, producer of "It's Showtime."
and star Rin Tin Tin jr. were in town
to promote the film which opened Wednesday
(14) at the Valley. Rin Tin Tin jr.
performed before the live audience on
Braun's TV show. He met Vice-Mayor
Springer at city hall and entertained orphans
al the Studio cinemas.
57 Years!
Experience Excellence
Special Announcement Films
Merchant Ads •
Color and B&W
ME-2 BOXOFFICE :: April 19, 1976

• I
m INTERCONTINENTAL RELEASING CORR
TKEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COULDN'T TAKE CHINO
CHino
CHARLES BRONSON ..jm Ireland
ADMKUUBinsnM
Sandy Cobe — President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker. Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAQO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
MorrieZryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
DES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
Gene Erwin (913) 381-2058
David Baughn — Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313) 968-7770
LOS ANGELES
Peter Grafft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Prichard (901) 527-9424
PORTLAND/SEATTLE
Cathy Slade-SCOPE III
(503) 228-7775
MINNEAPOLIS
Leroy Smith (612) 827-5371
NEW ORLEANS
Lou Oubre (504| 837-5200
NEW YORK
IVIarvin Friedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler, Jr (412) 471-1522
SALT LAKE CITY
David Sharpe (801) 322-0557
SAN FRANCISCO
Harper Paul Williams - SCOPE III
(413) 441-2474
WASHINGTON D.C.
Ross Wheeler (202) 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
BOXOFHCE :: April 19, 1976 ME-3

Oak
. . . For
DETROIT
JJaroid Wiesenthal, vice-president of sales.
A. Stirling Gold, announced the open
ing of the company's Mid-Central division
office at 23300 Greenfield Rd Park,
,
effective May 1. Division manager is Kal
Bruss and the office will service Chicago,
Milwaukee, Minneapolis, Cleveland and
Pittsburgh territories, as well as local accounts.
George Rossman joined the Avco Embassy
Pictures staff here as booker Monday
(12) The Free Press Saturday (3) carried
an article on the court reversal of an
. . .
"obscene film" ruling. Said the Press, "The
State Supreme Court overturned the lower
court order which temporarily closed six
area theatres showing X-rated movies and
restricted the films they could show. The
.Supreme Court ruled that th; nuisance act
applies to 'houses of prostitution and not
to motion picture theatres where sexual acts
are not committed but are portrayed on the
screen.' " The court said the meaning of the
words "lewdness, assignation or prostitution
is clear in the nuisance law" and cannot
be extended to cover films. The high
court ruled 4-2 that the civil obscenity
statute is aimed at the sale, distribution, acquisition
and possession of written materials
only.
NITE (National Independent Theatre
Exhibitors) held an introductory meeting in
Lansing March 31. NITE's goal is to "work
for parity of film rental terms for all exhibitors
regardless of how many screens the
exhibitor operates." Bob Goodrich. Grand
Rapids exhibitor and member of the NITE
board of directors, called the Michigan
meeting an "initial success." The more than
30 exhibitors attending took advantage of
NITE-prepared materials on overhead
analysis forms, house allowance mathematics
and a current directory of all Michigan
theatres and owners. Tom Patterson of
Atlanta, G^a., president of NITE, addressed
the assemblage, saying, "The problems we
are facing didn't arise overnight and will
not be solved overnight. We have to start
somewhere—and we are starting here."
"The Texas Chainsaw Massacre" is playing
a 15-theatre multiple . . . "The Loves
and Times of Scaramouche" is doing good
business in three situations . . . "Play It
Again, Sam" is in its first frame in 1 1 situations.
"Snuff" Is at the Fox, "Adios Amigo" is
onscreen at the Mercury and Palms, "Cornbread,
Earl and Me" is offered at the Madison,
"The Story of Adele H." is at the
Northland and "The Devil Within Her" is
playing the Grand Circus.
Now," "Blazing Saddles," "Swept
Away (by an Unusual Destiny in the Blue
Sea of August)," "Next Stop, Greenwich
Village," "Taxi Driver," "One Flew Over
the Cuckoo's Nest," "Barry Lyndon,"
"Gable and Lombard," "Inserts" and "No
Deposit, No Return."
Tucson Executive Buys
General Service Studios
TUCSON—Ellison Miles, president of
Miles Production Co., based in Texas, has
purchased General Service Studios, Hollywood.
Glen Spediel has been appointed president
and chief executive of the complex
which incorporates nine sound stages.
Theatre Building to Be Razed
COLUMBUS—R. Davis, operator of the
Little Art Theatre, 2525 North High St..
reported Friday (9) that the showhouse is to
be shuttered. The building in which it is located
is slated for demolition.
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213 Delaware Ave.
P.O. Box 782
Charleston, W. Va.
2S323
Group Includes Theatre
In Construction Planning
TOLEDO, OHIO—This city may add a
theatre if negotiations between city officials
and a group of Cleveland developers succeed.
The developers are seeking downtown
riverfront property for construction of highrise
apartments and commercial space, to
include stores and the theatre.
The project would cost an estimated $50
million. The area being considered is two
acres on sites immediately north and south
of Cherry Street, along the west side of the
Maumee River. Both sites are urban renewal
properties owned by the city.
COLUMBUS
J)an Melsner, National Theatre Supply,
Cincinnati, was a recent visitor in this
city. Dan recently has supervised the conversion
of several area theatres' booth
equipment to platter systems.
Vogel Theatres' Dublin Drive-In opened
March 26 with several Ohio State University
football team members as guest hosts
... It must be spring in Ohio's capital city,
as local theatre advertising occupied three
full pages in a Friday and Saturday Dispatch.
The manager of the Paris Theatre was
arrested Friday, March 26, by members of
vice squad. The Paris was exhibiting
the city
"Deep Throat" and "The Devil in Miss
Jones." The "toned-down version" of both
these pictures had an engagement of several
months at the Little Art Theatre in late
1975.
The York Plaza Cinema, located
on the
far east side of the city, was the first local
to go to the $1 admission policy.
showhouse
March 26-27 the York Plaza featured a
special midnight showing of "Ladies &
Gentlemen, the Rolling Stones," Manager
Ralph Hayes advised that both showings
attracted near-capacity crowds. The cinema
has been enjoying extremely strong business
the last few months and Ralph reports that
he feels this is due to a combination of good
pictures and the lower admission prices.
"We've had people attending the theatre
who tell us that they hadn't been to a movie
in three years," he commented.
Holding strong in this area are "Gable
and Lombard," "One Flew Over the Cuckoo's
Nest," "Dog Day Afternoon," "Lucky
Lady," "The Man Who Would Be King,"
•Blazing Saddles" and "Jaws."
Columbia Pictures' "Robin and Marian"
opened at Loews' Morse Road and Carousel
East ... A super-special opening is planned
tor "W. C. Fields and Me" at the Continent
and manager John Sittig of Cinema North
promises something special with the opening
of "The Bad News Bears."
A double bill of 20th Century-Fox releases,
"Dirty Mary Crazy Larry" and "Vanishing
Point" opened at several underskyers
and hardtops in the area.
BOXOFFICE ;: April 19, 1976

I
BOSTON
I brought
I
nouncement
1
Over
j
to
i
award
i
average
j
Marian"
I
average
I
j
Cinema.
I
Savoy
I
Savoy
I
Saxon—
I Symphony
i Symphony
I
'
"President's
. largest
I
spell,
j
I
mount's
I
!
en
I
(250),
I
(225),
i
markedly
I
(WB)
'
College.
1 Milford
1 Showcase
. . That's
. . That's
'Cuckoo' Rides Oscar
To Big 600 in Boston
— The Academy Awards
a big surge of business to the Boston
boxoffice, and the day following anof
the awards. "One Flew
the Cuckoo's Nest" rose dramatically
100 per cent above average in attendance
and day's business at the Sack Cheri I. The
winning film also playing at Sack's
Liberty Tree Mall and in Redstone's Showcase
Cinemas in Wobum and Dedham, in
their seventh weeks, scored 400 above average
and the film was 600 above average in
its 16th week at the Cheri I.
Opening pictures all did well this week
as a result of the interest in the Academy
Awards and fine spring weather. "Gable
and Lombard" opened to a nice 250 above
at the Beacon Hill. "Robin and
pulled a slick 200 above average at
Cheri IIL "Lipstick" was a bright 200 above
at the Pi Alley. "The Duchess
and the Dirtwater Fox" scored 250 at Circle
"Seven Beauties . What
They Called Him" hit high above average
at the Exeter with 375. "lisa. Harem Keeper
of the Oil Sheiks" opened to 150 above
average at the Saxon. "Taxi Driver" led the
second week product with a high 400 above
average.
(Average Is 100)
Beacon Hill—Gable and Lombard (Univ) 250
Cheri I—One Flew Over the Cuckoo's Nesl
(UA), 16th wk 600
Cheri II—Taxi Driver (Col), 5th wk 400
Cheri
Chestn
(Univ)
Cinema 57 I!—Next Stop, Grei
(20th-rox), 3rd wk
Circle—The Duchess and the
(20th-Fox)
Exeter Seven Beauties . . . T
They Call Him (Cinema 5)
ch
Village
What
Pi Alley—LipsUck (Para)
I—The Devil Within He
wk 2nd
3rd wk 100
II—Beyond the Darkness (SR),
llsa. Harem Keeper of the Oil Sheiks
(SR) 150
I— Lick (SR) Box Lunch (SR) 200
II— Dirty Mind of Young Sally (SR) 225
West End Cinema—Love Games (SR):
Donish Connection (SR) 160
Men' Bows
In New Haven at 600
NEW HAVEN — Six new attractions,
opening bloc for a week in quite a
paced bo.xoffice response hundreds of
points above the average bracket; Warners'
"All the President's Men" (600), Para-
"The Bad News Bears" (400), Uniersal's
"Family Plot" (350), Cinema 5's "Sev-
Beauties . What They Call Him"
Columbia's "Countdown at Kusini"
and states rights' "Sparkle" (double-
; bill in two theatres) at 200, reflecting the
stepped-up business.
Cinemart, Millord I—All the President's Men
600
Bowl—Sparkle (WB) 200
II, Whitney—Taxi Driver (Col), 3rd wk 275
Roger Sherman—Countdown at Kusini (Col) 225
I—Family Plot (Univ) 350
Showcase II—The Bad News Bears (Para) 400
Showcase III—Lipstick (Para), 2nd wk 200
Showcase V—One Flew Over the Cuckoo's Nesl
(UA), Ulh wk 165
York Square Cinema—Seven BeauUes . . . That's
What They Call Him (SR) 250
'President's Men' Opens
With 750 in Hartford
HARTFORD— It was the biggest week,
bo\office-wisc. since the year-end holidays,
Sack Circuit Girds for Expansion;
Beautifies Units for Bicentennial
By GUY LIVINGSTON
BOSTON — The multipronged Sack
Theatres expansion program, recently announced
by president A. Man Friedberg, is
now underway.
With Arthur Friedman, UA branch manager
for New England for nine years before
forming Cinema Film Buying in 1973,
and Roger Lockwood of Cinema Film Buying
aboard as film consultants, the program,
which will see 31 additional screens, is beginning
to take shape.
First in view are the building of twin
cinemas in a suburban shopping area; the
expansion of screens to existing multiscreen
theatres in in-city Boston; construction of
new theatres in the perimeter, and out of
state
locations.
Some innovations at Sack Theatres in
downtown Boston are the institution of special
reductions for golden age groups and
films at reduced prices in the 4,400-.seat
Music Hall in the morning and matinees.
Friedberg also announced an array of new
pictures including ".'Ml the President's Men,"
"The President's Women," "Robin and Marian,"
"Lipstick," "Gable and Lombard."
Sack Theatres also is girding for the expected
tourist invasion for the bicentennial
celebration and theatres are to be given a picture theatres offering motion pictures to
bicentennial decorative motif for the summer,
which is expected to see more than Some tourists have expressed interest in
suit every taste.
a million visitors. Boston's popular Freedom
Trail, which goes near several motion area, a block long myriad of adult films,
touring Boston's zoned adult entertainment
picture theatres, makes the city and her his-
bookstores, and burlesque shows, known as
tory more accessible to visitors during the
bicentennial.
The changes now reflect the theme of
is Boston's bicentennial, "The City the Exhibit."
And in the downtown city. Sack
Iheatres boasts 12 screens.
The expanded Freedom Trail now starts
at a major new facility,
the Visitor Hospitality
Center in Boston City Hall where three
"World's Fair" scope bicentennial exhibitions
have been added to complement the
20 historic buildings and landmarks along
the trail, which provide a fluid translation
of Boston's growth from rebel colony to
one of the world's most liveable cities. The
start of the Freedom Trail from the Visitor
Hospitality Center is just a block from
Sack's Pi Alley Theatre.
"Where's Boston" is seen at the bicentennial
pavilion of the Prudential Center, and
directly across the street are Sack's Cheri
complex of three screens.
Visitors can discover Boston further
through seven new walking trails, and there
are 17 bicentennial theme exhibits including
a replica of the "tea party" ship and 19
neighborhood exhibits that capture the
evolution and cultural heritage of Boston.
The bicentennial visitors this summer are
expected to give exhibition in the city one
of the greatest summers they have ever had.
As visitors throng through downtown Boston,
they cannot help but see the marquees
of the over two dozen downtown motion
with Warners' "All the President's Men"
(750), Paramount's "Bad News Bears"
(600). Universal's "Family Plot" (500),
20th-Fox's "Next Stop, Greenwich Village"
(300), Universal's "Gable and Lombard"
(275), and Atlas Films' "Adios Amigo"
(250), among others bringing a smile to
exhibition.
Cinema City I—The Story of O (AA)

\ •
. . That's
BOSTON
paul Peterson and Harvey Appell, NFB
Film Distribution, are displaying 11" x
14" posters and other publicity items all
over the walls of their office on the new release.
"From Beyond the Grave." The horror
flick is set for the Boston area Wednesday
(28) Tom O'Brien. Columbia branch
. . .
manager, and A. Alan Friedberg. Sack Theatres
chief, co-sponsored a special press
screening of •Robin and Marian" at the
Cinema 51 March 25.
Cinema Centers Corp., Boston-based circuit
with units in New England as well as
New Jersey, Ohio, Indiana and West Virginia,
announced it will begin construction
on a third theatre adjacent to the Terrace
Town Cinemas in Clarksburg, W. Va..
with a late summer opening forecasted.
Lockwood-Friednian Film Corp. informed
us that Craig Rand, formerly sales manager
for United Artists and branch manager at
the Cleveland and Cincinnati offices, has
joined the firm as branch sales manager.
Current releases, now being dated, include
"Seven Beauties . What They Call
Him," "The Story of Adele H.," "Swept
Away (by an Unusual Destiny in the Blue
Sea of August)" and 'The Romantic Englishwoman.'"
Hope Rosen's publicity staff arranged a
gala benefit premiere of the Warner Bros.
picture, "All the President's Men," Thursday
(8) at the Sack Cinema .*>7. It was
sponsored by the Citizen Action Fund with
tickets priced at $15. Robert Redford, who
is active in the CAF, assisted the Boston
group with publicity.
Tom Coleman, Atlantic Releasing president,
reminded us that their new release.
"The President's Women," has opened for
an indefinite run at Cates Theatres' Paris.
West Springfield: Campus. Hadley; Parkway
Drive-In, Wilbraham. and the Berkshire
Drive-In.
Pittsfield.
Cathy Saraceno, 20th-Fox booker, who is
to be married in May, was given a shower
by her mother with many friends from the
film district joining in for the occasion.
Linda Carlson, secretary to Marty Berman.
Fox branch manager, returned from
a vacation in Acapulco, Mexico. Linda had
some hot stories to tell about capers that
take place on that famous beach.
Justin Freed's Park Square Movie House
reportedly did capacity business on a recent
weekend showing of Cary Grant and Katharine
Hepburn in "Holiday." and Clark
Gable and Claudette Colbert in "It Happened
One Night" . . . Dave Titleman reported
"The Man Who Would Be King
is continuing its sensational run in the area
at Sack's Gary and the Cinemas in Framingham,
Woburn and Danvers.
Ed Knudsen's crew at Redstone Theatres
had a busy week recently arranging for the
appearance of George Segal at their Cleveland
Circle Cinema for the opening, Friday
(2). of his new picture. "The Duchess
and the Dirtwater Fox." A real western
set-up was staged with horses, wagons, cowboys,
and cactus in front of the theatre.
Two "saloon girls" met the patrons in the
lobby.
Warner's office staff welcomed the arrival
of David Kopt joining the branch as
sales manager. Dave is a veteran in the
business, having spent time with Fred Stern's
Century Cinema circuit. General Cinema
and as head film buyer with United .Artists
Theatres.
call
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X. .\lan Friedberg, Sack Theatres, was
recently interviewed by George McKinnon,
motion picture columnist for the Globe.
The circuit head gave a brief review of
the spring and summer bookings scheduled
for the Sack units . . . Genial Ralph Frazier.
Motion PictLire Operators Union business
agent, hit it off with the Piker's Club gang
recently, carrying on esoteric discussions of
some of the problems prevailing in the industry.
Sam Richmond, president of Richmond
3822 Airline Hwy.
Metairie

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Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeft Ruff (513) 651-3025
CLEVELAND
Morne Zryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
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Gene Erwin (913) 381-2058
David Baughn — Executive Vice President.
DENVER
Bales Farley (303) 399-6917
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'.OXOFFICE :: April 19, 1976

. . Leo
SPRINGFIELD
\A7esterii Massachusetts openings included
Paramount's "Lipstick"" and ""The Bad
News Bears," 20th-Fox's "The Duchess and
the Dirtwater Fox" and "Next Stop. Greenwich
Village," Warners" "All the President"s
Men." Universal's "Family Plot'" and states
rights" "The President's Women."" among
others. The Duchess and the Dirtwater
Fox'" had a weekend sneak preview at the
Redstone Showcase cinemas VI, West
Springfield, immediately prior to regular
playdate opening.
The Memorial Drive-ln, West Springfield,
showing Marathon Pictures" "Snuff," ran an
admission-saving coupon in the Sunday
newspapers. Presentation of the coupon entitled
an automobile (regardless of number
of patrons) to admission with $2.
Weekend kiddies show price fluctuations
continue markedly across western Massachusetts.
The admission range is well below
prevailing regular boxoffice charges in a
concerted campaign by exhibition (both circuit
and independent) to bolster family matinee
attendance Saturday and Sunday afternoons.
Significantly, a number of theatres
are experimenting with double-feature kiddies
shows—something that has not been
tried in quite some time, at least in this
territory.
NEW HAVEN
Q,ene Roddenberry. the man responsible for
television's enormously successful "Star
Trek" series, visited the University of New
Haven and disclosed that a feature-length
"Star Trek" will be completed for the theatrical
market by spring, with several sequels
to that project anticipated before any development
plans for television.
Another visitor in town. Danny Kaye.
guest-conducting the Yale Philharmonia in
TWIN IT!!
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le-'m Theatre Construction Since 1946
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RI Senate Approves
Drive-In Legislation
By ALLEN M. WIDEM
PROVIDENCE—The Rhode Island State
Senate approved and sent to the State
House of Representatives a measure to bar
R-rated motion pictures from drive-in
screens visible from highways.
Hard-core. X-rated films were banned
from Rhode Island screens open to the
street two years ago.
The 1976 version passed in the upper
chamber (36-8) after considerable argumentation.
State Sen. John J. Bevilacqua
(D., Providence), contended that the issue
at question "is not sex, but safety ... I
think one of the major interests ... is to
protect (the motorists) from the distractions
they may have."
Sen. Guido J. Canulla (D., Tiverton), argued,
"What's happened now is the R-rated
movies are the X-rated movies of two years
ago. The parents in that direction cannot
allow their children to look out the window."
Sen. Pat Nero (D., Cranston) asked that
the legislation be re-assigned to the Joint
Committee on Highway Safety.
Still another legislator commented that
"there are a lot of R-rated movies that are
not X-rated movies. I think this act is unnecessary
and unconstitutional."
The same man, noting that the Academy
Award-winning "One Flew Over the Cuckoo's
Nest" was R-rated, opined that an
attraction rated PG could be called distracting
to certain drivers "just as an X-rated
movie is distracting to other types of drivers.
If we are really concerned about safety,
we should pass something that will be upheld
by the courts. This will not."
Announce 3-Week Summer
Film Institute in Mass.
AMHERST. MASS.—The Summer Institute
on Film, Video and Photography of
a $100-top ticket benefit for Yale University
the University Film Study Center has been
School of Music scholarships fund, was
asked by the press why he had stopped
scheduled for June 13-July 2 on the Hampshire
College campus. The three-week program
working in motion pictures. "I don't want to
will contain seminars and workshops
do things I used to do," the longtime headliner
in a variety of artistic techniques and approaches
said succinctly. "I'm doing the things
to critical analysis.
that interest me."
Additional information is available by
writing Institute Director, University Film
Study Center. Box 275. Cambridge, 02138.
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HARTFORD
fhe Albert Shulman Webster, now on an
adult film policy, has a new admission
policy of $3, in effect for all seats at all
times . . . SBC Management Corp. opened
the East Hartford and East Windsor driveins
for the season. East Hartford showing
.MPs "Killer Force" and "The Destructors"
and "Bobbie Jo and the Outlaw"" and "Macon
County Line"' on the East Windsor
screen .
Pillot, Columbia field promotion
staff, was a visitor here.
Officials at the Uncasville Easter Seal
Rehabilitation Center canceled a scheduled
showing of David Wark Griffith's "Birth
of a Nation," as part of a silent film festival.
Executive director F. Thomas Ulrich cited
the center's desire not "to become involved
in any controversy associated with the
screen classic." Ulrich said he had been contacted
by the local chapter of the National
Ass'n for the Advancement of Colored People
(NAACP) and asked not to show the
film. Replacement attraction was a program
of Charlie Chaplin films, including "Easy
Street," "One A.M.." and "The Vagabond."
Proceeds from the festival go to rehabilitation
programs for handicapped children and
adults in southeastern Connecticut.
VERMONT
goosting the end-of-run trade calls for
showmanship-plus. "Bargain" prices
for concluding days of a playdate are one
thing, and catchline advertising geared to
attract reader attention is another variation
on the same theme. Merrill Jarvis, who
heads Merrill Theatre Corp., operating both
hardtops and underskyers in northern Vermont,
came up with a distinctive touch for
concluding days of "One Flew Over the
Cuckoo's Nest" and states rights' "The
Story of Joanna." showing at the downtown
Flynn and State, Burlington. Atop
theatre ads, Jarvis carried the words, "May
Be Held Over—Phone 863-4825 Mon. or
Tues. afternoon for information!'"
The Welden Theatre, St. Albans, advertised
a "Bargain Nile"' admission of $1 for
Paramount's "Three Days of the Condor."
Rgchard J. Wilson, vice-president of SBC
Management Corp., emphasizes continuing
availability of 24-hour phone recorded
information for the independent circuit"s
Burlington Plaza Cinemas II. Ads include
the words, "Phone 862-5070 Anytime!"
April 19. 1976

4th
."';
Three Top 'Excellent'
In Vancouver Houses
VANCOUVER— March went out like a
lion, at least boxoffice-wise. as no less than
throe I'irst-run pictures and one holdover
|iki\ing 14 houses in the Vancouver metrop.ilii.in
area, and four in Victoria reached
excellent" figures, "Taxi Driver." debuting
at the Odeon. was close to house record
figures, while "Robin and Marian," also
making an entrance, scored "excellent" at
the Vogue. Long-run champ "One Flew
Over the Cuckoo's Nest" was still drawing
"excellent" crowds to the Lougheed Mall
and the Ridge in its 13th and sixth weeks
respectively.
Bay— Goodbye. Norma lean (PR) Fair
Denman Place— Barry Lyndon iWBi
7lh wk
ry Good
Downtown—Emmanuelle—Ihe Joys o
(Para), 2nd wk Very Good
Dunbar—The Story oi Adele H. (PR), 4th wk Fair
Fine Arts—Next Stop, Greenwicli Village
(BVFD), 4lh wk Average
Fraser—Winterhawk (PR), 2nd wk Poor
Lougheed Mall— Inserts (UA), 2nd wk Fair
Lougheed Mall—One Flew Over the
Cuckoo's Nest (UA), 13th wk Excellent
Lougheed Mall, Park Royal—The I^an Who
Would Be King (IFD), 13th wk Average
Odeon—Taxi Driver (Col) Excellent
Ridge—One Flew Over the Cuckoo's Nest
(UA), 6th wk Excellent
Stanley—Gable and Lombard (Univ) , wk Fair
Varsity—A Pain in the A - - (PR), 3rd wk Fair
Vogue—Hobin and Marian (Col) Excellent
'Cuckoo's Nest' Is King
For 15th Toronto Week
TORONTO — As in every other major
city in Canada. "One Flew Over the Cuckoo's
Nest" continues in its penthouse domain
being the only film to capture "excellent"
in a general boxoffice slump. The
Academy Award-winning picture completed
its 15th outing at the Uptown 1. "Scaramouche"
was the only other bright news
making its entrance with "very good" at the
Imperial Six complex. "Taxi Driver" managed
to pick up the same rating for its fourth
trip around the block at the York 1 and
Humber.
Four theatres—Gable and Lombard (Univ),
6th wk _ Good
Four theatres— lack and the Beanstalk (Col),
2nd wk Good
Hollywood South—No Deposit, No Return (BV),
6th wk Very Good
Imperial Six—The Loves and Times of
Scaramouche (Astral) Very Good
Imperial Six—Breakheart Pass (UA), 4th wk Good
Imperial Six— I Will, I Will ... For Now
(IFD)
Good
Imperial Six—The Devil Within Her (Astral),
2nd wk Good
International Cinema—Hedda (IFD), 2nd wk Fair
Powne Cinema—Seven Beauties . . . That's What
They Call Him (Astral), 5th wk Fair
University—Barry Lyndon (WB), 13th wk Good
Uptown 1—One Flew Over the Cuckoo's Nest
(UA), 15th wk Excellent
Uptown 2—Inserts (UA), 2nd wk Good
Uptown 3, Park—The Man Who Would Be King
(IFD), 14th wk Good
Yonge—Zebra Force/Hit Man (PR)
Fair
York, Humber—Taxi Driver (Col), 4th wk. Very Good
the Capitol was "The Adventure of Sherlock
Holmes' Smarter Brother" and "Taxi Driver"
scored in the same top category for its
second round at the Garrick II
Capitol—The Adventure of Sherlock Holmes'
Smarter Brother (BVFD) Excellent
Colony One Flew Over the Cuckoo's Nest
(UA), 15th wk Excellent
Downtown— Ilsa, Harem Keeper of the Oil Sheiks
(PR); Jailbait (PRi .:r..-i wk Average
Garrick II—Taxi Driver -:-.:.:), I .^nd wk . Excellent
Hylcnd, Park—Mysterious Monsters
(PR)
Excellent
Metropolitan-No Deposit, No Return (BV),
3rd wk Excellent
Mo.lhstar 1—The Story ol O (IFD),
7th wk Very Good
Odeon—Gable and Lombard Univ),
2nd wk
Very Good
Polo Pork—Love and Anarchy (Astral) Good
'Cuckoo' Hits 'Excellent'
In Calgary 5th Frame
CALGARY—Only one first run reaped
"excellent" for this recording week: "One
Flew Over the Cuckoo's Nest" for its fifth
frame at Palliser Square 1. In auditorium
two of the same unit. "Dog Day Afternoon"
garnered the only "very good" rating for the
week in its 13th showing. A handful of
"goods" were reported including "Gable and
Lombard" bowing at the Palace.
•
Brentwood—Mysteries From Beyond Earth (PR),
3rd wk Fair
Calgary Place 1—The Sunshine Boys (UA),
3rd wk Good
Calgary wk. Good
Place I-Barry Lyndon V.'B
Grand 1—Man Friday ,.rj; Fair
Grand 2—Tender Loving Care,'Mothers America
Good
(IFD)
I I North Hill— Will, Will ... For Now ilFD),
4th wk Good
Odeon 1—Crime and Passion (As-:a:i Poor
Palace—Peeper (BVFD) ..Poor
Palliser Square 1—One Flew Over the
Cuckoo's Nest (UA), 5th wk
Towne Blue—Play It Again, Sam (Para)
Excellent
Fair
Towne Red—Rod Stewart (PR) Poor
Uptown 1—Crime and Passion (Astral) Fair
Uptown 2-The Hunted (IFD) Poor
Westbrook Swinging Barmaids Poor
1 (PR)
Westbrook 2—Watch Out, We're Mad (Astral),
13th
Westbrook 3—Abduct: (PR)
'Cuckoo,' 'Taxi' Lead
Edmonton First Runs
EDMONTON — "One Flew Over the
Cuckoo's Nest" topped the first-run scene
touting the only "excellent" for its third
date at the Garneau. Two "very goods" were
chalked up this week led by "Taxi Driver"
pulling up at the Rialto 1 and the Plaza
2 for its first run in Edmonton, and "The
Anti-Christ" also debuting at the Towne
Cinema.
Capilano Mysteries From Beyond Earth (PR)
3rd wk Fair
Capitol Square 2—Dog Day AHernoon (WB),
13th wk Good
Garneau—One Flew Over the Cuckoo's Nest
(UA), 3rd wk Excellent
Klondike—The Anti-Christ (Astral) Good
Londonderry B—Play Again, Sam (Pcrra) Poor
It
Meadowlark—I Will. I Will ... For Now
(IFD), 4th wk Fair
Odeon 1—Echoes of a Summer (Astral),
4th wk Good
Odeon 2—Gable and Lombard (Univ) Good
Paramount—The Devil Within Her (Amb) Fair
Plaza 1—Switch Blade Sisters (IFD) Poor
Plazff 2, Rialto 1—Taxi Driver (Col) Very Good
Studio 82—Bikini Bandits/Sex French Girls (PR) Fair
Towne Cinema—The Anti-Christ (Astral) Very Good
Westmounl A—Barry Lyndon (WB), 6th wk Fair
Wes' -Breakheart Pass (UA), 2nd wk.
Program Is Announced
For NAC Convention
TORONTO—Sydney S. Spiegel, regional
vice-president of eastern Canada. National
Ass'n of Concessionaires, has announced a
detailed agenda for NAC's regional convention
to be held here at the Royal York Hotel
Mondav (26) in cooperation with Host Ex
'76.
The program follows:
8 a.m.—Registration. Convention Floor
Continental Breakfast, Courtesy of
Lowney's, Ltd.
8:45 a.m—Joint Session of NAC and
CRA. Ballroom
9 am.— "Work Motivation Today,"
Seminar Conducted by Dr. Frederick
Herzberg, Professor at Universitv of
Utah
1 2 noon—Cocktails
12:30 p.m.—NAC Luncheon, Imperial
Room
2 p.m.—NAC Program in Ballroom
Attendance Prizes
— 3 p.m. "Personnel Selection in a
Tough Market," a Presentation by
Ken Carlson. Vice-President/ Administration,
Pepsi-Cola Canada
3:30 p.m.—Concessions at the 1976
Olympics
Presentation by Veil Von Sender. Director
of Concessions, COJO
4:30 p.m.—Attendance Prizes
5 p.m.—Tour of Exhibit Floor
CRA, Host Ex '76, Exhibition Hall
Industrial Building, CNE Grounds
Regular Bus Departures From Royal
York Hotel
Murdered Film Publicist
To Be Honored at Premiere
LOS ANGELES—Publicist Bob Yaeger,
who was murdered by burglers, will be honored
when "Gator," starring Burt Reynolds,
has its world premiere here May 2. Yaeger,
who also appears in the picture in a cameo
role and was the film's unit publicist, is
survived by his wife Helen, daughter Joan
and son James.
The fund-raising event will be held at the
Directors Guild of America headquarters.
Tickets may be obtained for a minimutn
donation of $12.50 each. Checks should be
made payable to the Bob Yaeger Fund, the
Publicists Guild, 1427 North La Brea Ave.,
Los Angeles, Calif. 90028.
An adventure drama, "Gator" marks
Reynolds' debut as a director. It was filmed
on location in Georgia with Jack Weston.
Lauren Hutton and Jerry Reed co-starred.
'Mysterious Monsters'
'Excellent' in Winnipeg
WINNIPEG — Grosses improved about
ton percent over the previous week generated
in part by the youth business available durng
the midterm school break. Suburban
booking of "Mysterious Monsters" was extremely
strong, as was Disney's "No Deposit.
No Return." Opening with gusto at
Actors Equity Goes Independent
TORONTO—Dan MacDonald, chairman
of Canadian Equity, announced that the
Canadian branch of Actors Equity Ass'n became
independent of the U.S. organization
effective Thursday (1). The new organization
is known as Canadian Actors Equity
Ass'n. No change in operations will be
noted by the 2.000 members in this country.
MacDonald said.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
^O"'* "I'ss the famous
Sl[!tfi|ilM
r^^i^;^ Don Ho Show. . . at
[HomsJ Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF • REEF TOWERS • EDGEWATER
April 1976

. . The
C ALG AR-^
Hcademy Awards night here saw some
traditions go by the board this year.
There was no pre-Awards program on the
local TV station that carried the Oscar
show; there was no Oscar function (usually
held at one of the local hotels) hosted by
the TV station, and no local theatre sponsored
an Academy Awards contest. However,
all was not lost. Some members of
the gay community saved the day (or
nightl by holding a "Celebrity Look-Alike
Contest" at the Parkside Continental, a private
club. Following the videocast of the
Academy Awards show, the contest was
judged, with the winners ("Liza Minnelli"
and" "Joel Grey" of "Cabaret") being given
a three-day all-expenses-paid trip to Las
Vegas. The evening offered food, fun and
door prizes to club members who attended.
Back home after an unusual three-week
trip to Czechoslovakia is Nate DiLeandro,
husband of Judy DiLeandro of United
Artists. Nate made the trip as trainer of
the Calgary Spurs, winners of the Wrigley
Cup (emblematic of the Canadian Midget
Championship), and he was proud of his
boys returning with four wins, three loses
and one tie. The local athletes were pitted,
for most of the games, against older,
bigger
teams, so Nate has a right to be proud of
"his
boys."
Frank Kettner, Theatre Agencies, and
his wife have returned from a trip to Israel. the top journalistic honors for Canada since
1949 and are administrated by a committee
Burl Ives, one of the great folk singers of
of the Toronto Press Club. The awards are
all time, was the superguest at Edmonton's
made possible by a self-sustaining fund to
Superodeo March 26-27 and gave three
which a number of newspapers and groups
performances. Although his first appearance
have contributed. Beaven's writing, accord-
was marred by equipment problems, nothing
daunted Burl; he carried on and entertained
the audience. His second day was
much better technically and, hence, more
enjoyable to those who turned out to see
and hear their favorite singer.
Odeon's Rialto Theatre in Edmonton held
a special morning showing of "Taxi Driver."
This is not, as a rule, an unusual event but
it was unusual, to say the least, to see a
Co-Op taxi deliver one of the moviegoers
to the theatre resplendent in a Yellow Cab
uniform.
Hugh Faulkner, secretary of state, was
in Edmonton and addressed the Women's
Society of Edmonton before coming to our
town March 19. Faulkner is in charge of
the development of culture in Canada and,
as such, he is involved in the Canadian Film
Development Corp. On this trip Faulkner
AVANTED
35MM TRAILERS
Any quantity purchased
Aho:
• movie
• press'-ooks
stilts
Contact:
LEONARD BROWN
6763 Hollywood Blvd.
Los Angeles, Co. 90028
was explaining federal legislation ending
tax deductions for Canadian advertisers in
Canadian periodicals.
The spring break for scholars here and in
Edmonton saw the first dusk-to-dawn presentations
in both cities. The St. Albert in
Edmonton unreeled "Flesh Gordon," "The
Groove Tube," "Hot Summer in Barefoot
Country," "The Preacherman and the Widder
Woman" and "Bang Bang Bang." Three
local ozoners showed all-nighters with the
17th Avenue going with "Jesus Christ Superstar,"
"American Graffiti," "My Name Is
Nobody," "The Boy Who Cried Werewolf"
and "That Man Bolt." On view at the
Corral were "The Master Gunfighter," "Red
Sun," "McQ," "Steelyard Blues" and "The
Cheyenne Social Club." The Stampede
screened "Hard Times," "Breakout," "The
Last Detail," "The Odessa File" and "Oklahoma
Crude." With good weather, both
north and south, the holiday got off to a
good start from a cinematic point of view.
Scott Beaven, film critic for this city's
morning newspaper, the Albertan, has won
the 1975 National Newspaper Award for
critical writing in the field of entertainment.
The awards committee made the announcement
Monday, March 29, in Toronto.
Presentations will be made in Toronto
May 1 at a banquet honoring the winners
in all nine categories. The awards represent
ing to the judges, showed "versatility of
style over a broad range of entertainment
subjects."
Said the committee, "He writes entertainingly
and informatively and seems able
to distill a fresh approach into each assignment
under the usual pressures of the
craft." Nebraska-born Beaven is 26 years
old and joined the Albertan last September
after several years with the Albuquerque
Journal in New Mexico. He also served
a stint as arts and media editor for Toronto's
Daily Commercial News as well as critic
and general assignment reporter on the Lobo
in Albuquerque. Scott won the American
Bar Ass'n's Silver Gavel Award in 1975
for a 12-part series that resulted in changes
in laws governing New Mexico's treatment
ill. of the retarded and mentally He has
won every major award for journalism that
is offered in New Mexico.
Gaining his education in New College.
Sarasota, Fla., and the University of New
Mexico, Scott majored in fine arts and
psychology. His work in the theatre includes
acting, directing and writing. Although
Beaven is a comparative newcomer
to our city, his work is highly regarded and
respected.
Calgary Film Society offered two programs,
screening "Ikiru" at the CHQR
Centre as part of the Classic Film Series
and "Mean Streets" at the Jubilee Auditorium
in the International Series. "Ikiru"
was produced in Japan in 1952 and directed
by Akira Kurosawa. "Mean Streets" is a
1973 U.S. production by Martin Scorsese
starring Robert De Niro.
Sam Binder, Edmonton supervisor for
Canadian Theatres, flew out of Edmonton
March 30 to attend a meeting in St. Catherines,
Ont., of circuit personnel. He expected
to return to home base Saturday (3).
The final presentation of the Edmonton
Film Society for the 1975-76 season was
March 29, when "Kaseki" was screened in
the Student Union Building on the University
of Alberta campus. This film, directed
by Masaki Kobayashi, was made
in Japan in 1974.
Welcome to Ron Tiboni, local supervisor
for Canadian Theatres, who is home after
a jaunt to Kansas City to attend Show-A-
Rama 19. Ron enjoyed his stint in the
U.S.A. and found many features of the
convention very informative . Odeon
Theatre in the southwest part of the city
treated movie buffs to yet another Marx
brothers movie in its "Komedy Klassics"
series. The feature was "A Day at the
Races."
A proud grandmother (your reporter) saw
her grandson Wayne McBean and his team
of Vista Heights Tiny Tykes score two
wins in two games in Edmonton during
the March 27-28 weekend.
The Capitol Theatre in Yellowknife,
N.W.T., has changed hands, with William
G. Knutsen being the new man in charge.
Buying and booking still will be done by
Prairie Allied Booking Ass'n. Welcome and
best wishes to Knutsen in his new venture.
Shown for the first time in Edmonton was
"Campanero Victor Jara of Chile." winner
of the Golden Dove Award, Thursday (1)
in the Alberta Vocational Centre. Everyone
was welcomed, with a silver collection
being taken . . . Away to Toronto March 31
for a first annual sales meeting of his company
was Lloyd Fedor, branch manager of
Ambassador Films . . . The Student Union
at the University of Calgary persented a
two-night run of "The Return of the Pink
Panther" March 26-27. Students at Mount
Royal had the opportunity to see "Catch-22"
March 28 at the college.
Albert Genaske, branch manager of Universal
Films, and his wife have just returned
from a three-week, 6,000-mile, 18
state holiday south of the border. The
Genaske's went as far as the Gulf Coast
and Albert advises that it was "just fan-'
tastic"—including the weather, so they were:
able to do considerable sightseeing.
Agridome Is on Schedule
REGINA. SASK.—Construction of the
Agridome, a multi-purpose arena on the
Regina Exhibition Ass'n property, is expected
to be completed on schedule by
January, according to Gordon Staseson,
chairman of the Agridome Committee. Cost
is estimated at $6.9 million for the 5,92Sseat
facility.
K-2
BOXOFFICE :: April 19. 1976

• I
UCING
^a INTERCONTINENTAL RELEASING CORR
THEY TOOK HIS LAND, HIS HORSES, HIS WOMAN, BUT
THEY COULDN'T TAKE CHINO
IBRONSON'
y
CHARLES BRONSON
ADMODELiUJIBinSFlM
jhi Ireland
Sandy Cobe — President
ALBANY/BUFFALO/NEW HAVEN/BOSTON
Jud Parker, Jr (617) 542-0744
ATLANTA/JACKSONVILLE
Harry & Belton Clark (904) 721-2122
CAROLINAS
Robert W McClure (704) 374-1611
CHICAQO/MILWAUKEE
Bill Lange (312) 332-1734
CINCINNATI/INDIANAPOLIS
Jeff Ruff (513)651-3025
CLEVELAND
Morrie Zryl (216) 461-9770
DALLAS/OKLAHOMA CITY
Vern Fletcher (214) 827-7800
OES MOINES/OMAHA
KANSAS CITY/ST. LOUIS
Gene Erwin (913) 381-2058
David Baughn — Executive Vice President.
DENVER
Bates Farley (303) 399-6917
DETROIT
Dennis Glenn (313)968-7770
LOS ANGELES
Peter Grafft- SCOPE III
(213) 550-8612
MEMPHIS
Bailey Pnchard (901) 527-9424
PORTLAND/SEATTLE
Cattiy Slade- SCOPE III
(503) 228-7775
MINNEAPOLIS
Leroy Smith |612) 827-5371
NEW ORLEANS
Lou Oubre (504| 837-5200
NEW YORK
Marvin Friedlander (212) 354-5700
PHILADELPHIA
Alan Strulson (215) 561-0800
PITTSBURGH
Ross Wheeler Jr (412) 471-1522
SALT LAKE CITY
David Sharpe (801) 322-0557
SAN FRANCISCO
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(4131 -141-2474
WASHINGTON D.C.
Ross Wheeler (202| 244-1500
For information contact Home Office:
INTERCONTINENTAL RELEASING CORR
9465 Wilshire Boulevard • Suite 532 • Beverly Hills, Ca. 90212 • (213) 550-8710
30XOFFICE :: April 19. 1976

. . . Then
. . The
.
.
i
VANCOUVER
Q,leanings from the Granville Mall .
Vogue's Johnny Bernard's definition of
your correspondent's one-liners: "Jokie
shorts!" . . . Jack Wasserman says if birth
control succeeds as a national program,
"who is going to pay all those debts the
government is running up? But more im-
the popcorn
portant, who's gonna eat up all
at the Saturday matinees?" . . . This city
soon celebrates its first annual rain festival.
The corny slogan reads, "Rain is beautiful
there's no drouth about it!" How many
people noted that the
. . .
recent TV musical
special from here featured not only lovely
and talented Lori Keye but a couple of
second-generation show business kids,
Marek Norman and Jeff Hislop? Both have
fathers who managed neighborhood theatres
back in the early days of sound. One
local restaurant is featuring a shrimp cocktail
for $4.95. At that price the shrimp
should be Mickey Rooney.
Recovering in a local hospital from an
operation is CKWX's Ross Ledger, a regular
on the after-hours circuit. Anxious to
get out, he says, "You know you've been
in the hospital too long when the gift shop
asks if you'd like to open a charge account."
(Relax, Barney Regan, the worst is yet to
come.)
It was Nova Scotia week at the movies
when the Stanley opened with "Gable and
Lombard," with credit given to Louis B.
Mayer, who was described (in titles) as
a "simple country boy from Nova Scotia"
"The Story of Adele H." opened
at the Varsity, with the film's action taking
place in Halifax, circa 1863, and "Echoes
of a Summer," shot in picturesque Nova
Scotia .
boob tube got into action
on the weekend with an episode of CBC-
Blaze Totally Destroys
Fred Turner's Theatre
GULL LAKE, SASK.—In a letter to
BoxoFFicE, Fred Turner reported that his
Lyceum Theatre here burned March 15.
The building was a total loss, he says. Turner
plans to rebuild as soon as financing
can be arranged and is advertising for a full
line of projection room equipment, screens
and seats.
Turner said his losses included copies
of BoxoFFiCE from January 1965 to this
year's mid-March publication—and he also
hopes to replace the magazines.
TV's"This Land." featuring the Bluenose.
Nova Scotia's famous racing schooner.
Big news in town is the upcoming Habitat
conference which is expected to attract a
minimum 8,000 delegates and friends to
the city May 23-June 12. While the regular
theatres may not get any significant increase
in business, it is a certainty, after
looking at the type of people the seminars
will attract, that yogurt, macrobiotic foods
and beer should enjoy a healthy sales upswing.
With a covey of round-the-world PR
types already churning out copy, one of the
media people dubbed this city as "the
browsing ground of the bright-eyed flack."
Friends of Sy Freedman. a longtime fixture
in the industry, will be pleased to learn
that he is doing very well in the advertising
department of the Province, having
graduated to co-op promotions with the
accounts. His latest, in this land of unending
fishing derbies, is an all-Jewish
Salmon Derby to be held in Howe Sound.
His only problem seems to be with the
West Vancouver Council—they won't let
him change the name of Horseshoe Bay
to "Lox Lagoon."
Biggest campaign in a long time saw Columbia's
"Taxi Driver" get full-page ads
in this city's and Victoria dailies one week
in advance of opening, plus saturation TV
and radio coverage for a five-house opening.
Thirty for this week—Jack Wasserman:
"There's no business like show business . . .
there's no business that dares to be." It's
a purely educated observation, as he works
on newspapers, radio and TV covering the
visiting artists and the saloon set.
TORONTO
Jt is predicted that a record 40.000 cyclists
will "ride for a kid that can't" in the
local Variety Club's annual Bike-A-Thon,
to be held Sunday (25). "Every rider will
receive a free theatre pass and a chit for
French fries," barker Reg Bovaird told
the press. "It's a pleasant way for everyone
to support a most worthy cause and
get some fresh air,
spring sunshine and exercise
at the same time." This Tent 28 project
supports its work with Variety Village, a
production-unit center for electronic limbs;
a $3,000,000 pledge to the new Variety
Club cardiac catheterization laboratory at
the Hospital for Sick Children; St. Joseph's
Hospital Research Foundation; the Tim
Horton Memorial Foundation, and the
Credit Valley Ass'n Treatment Centre for
Handicapped Children.
Spencer-Jung Nuptials
MONTREAL— Michael Spencer, executive
director of the Canadian Film Development
Corp., was married to writer Magboul
Jung here Monday, March 29.
135 Awards Have Been
Won by Crawley Films
TORONTO—The Academy of Motion
Picture Arts and Sciences March 29 honored
a Canadian film, "The Man Who
Skied Down Everest," as Best Feature-
Length Documentary. A Crawley Films
presentation, the picture was co-produced
by F. R. Crawley, James Hager and Dale
Hartleben.
The $750,000 film was made in Nepal
with a Japanese crew and was purchased
and completed (with additional sequences)
by Crawley Films. "The Man Who Skied
Down Everest" was the first Canadian feature
ever entered in the Oscar race. Oddly
enough, it was rejected last year in the
Canadian Film Awards competition, according
to Crawley, because it was decided
that his company should not dominate that
category. Crawley Films also had entered
"Janis," a feature-length documentary concerning
late rock star Janis Joplin, which
won an award.
With offices in Toronto and Ottawa,
Crawley Films has been in business since
1939 and has produced 2,400 shorts as well
as several feature films, including "The
Luck of Ginger Coffey," which starred
Robert Shaw of "Jaws" fame. Of this total
Crawley output, 214 films have won 135
different awards, among which were two
each from the Cannes and Berlin film
festivals,
five from the Venice Film Festival,
63 from various U.S. competitions and
56 Canadian Film Awards.
"It's a great feeling," Crawley told Sid
Adilman of the Star by telephone from
Los Angeles. "I reckoned that we had better
than a 40 per cent chance but we were
up against a lot of competition from two
of the other entries—the National Geographic
film 'The Incredible Machine' and
Shirley MacLaine's 'The Other Half of the
Sky: A China Memoir.'"
NFB Lowry Documentary Is
Telecast on CBC Network
OTTAWA — "Volcano: An Inquiry Into
the Life and Death of Malcolm Lowry," a
90-minute National Film Board documentary
produced by Donald Brittain, was
aired Wednesday (7) on the CBC-TV network.
Brittain, 47, also wrote the documentary,
which not only reveals the personal demons
of Lowry's hell-on-earth but the universal
demons everyone must face. Renowned
actor Richard Burton narrates the author's
letters and other excerpts.
The motion picture script was based on
Lowry's book "Under the Volcano," said
by some critics to be "one of the great
novels of the century."
'Deep Jaws' in Windy City
CHICAGO — "Deep Jaws," a Manuel S.
Conde release, premiered at the Loop Theatre
here Friday (9) with executive producer
Charles Teitel handling the premiere festivity
arrangements.
BOXOFFICE :: April 19. 1976

C»tvd&iC&»K. • Sauu}mAHt • GfHcedd^9fU • mtudeKtuiue.
APRIL 19, 1976
Mid-America Cinema's neiiest quad in ihe Kansas City area is the Independence
Cinema, a Midwestern-styled charmer, evokinp 1880s nostalgia.
featuring
Multiple Unit Theatres and Automation

OOQOO OQOOOO
S^B^soHi:
I
l:?i^i][iIi^U^
000 JVIUaCilALLJII
After eight months of
testing nunnerous lamphouse systems
world famous Radio City Music Hall has
selected ORCON II Lamphouse Consoles. Th
;^ systems were leased under ORC's money-saving
-^ Conversion/Lease Program. Among the reasons for the choice wen
. The extended bulb life (the original vertically mounted bulb is still operati
daily and now has over 1300 hours of operation);
• Its ability to project at the steep 19 downward angle;
• Its ease of adaptability from 35mm to 70mm operation, and,
. Its operating economy (it ,s estimated that the ORCON 'I ^'l' ^^^^ "^j'^j
Music Hall over $5,000 a year in electrical costs alone
AND WITH ALL THIS, THE BRIGHTEST PICTURE EVE
Opticeil Radiation Corporation
6352 N, Irwindale Avenue, Azusa, California 91702 • (213) 969-3344
TWX: 910-584-4851

I
I
fessionals
APRIL 19, 1976
t ven though Mid-America Cinema
Corp.'s Independence Cinema in suburban
Kansas City opened nearly a year
ago, the story about it this month couldn't
be more suitably timed, since the theme for
April is Multiple Unit Theatres and Automation.
The 1,000-seat quadple.x was built
adjacent to the square in downtown Independence
in an architectural style reminiscent
of late 19th-century Midwestern
Americana. The interior decor is just as
charming, with chandeliers, stained-glass
windows and nostalgic furnishings such as
old church pews and antique picture frames.
The story, complete with a number of pictures,
unfolds on page 4. Additional brief
items on recently constructed houses will be
found on page 6.
Beginning on page 8 is Wesley Trout's
Projection and Sound column which this
month takes another look at platter systems.
Examined within these pages is the Simplex
Aero-Matic (SAM 2,000).
•
The recently concluded Show-A-Rama 19
held last month in Kansas City has provided
two stories this month, one concerning advertising
and the other dealing with conces-
;
sions profits.
Beginning on page 15 is the account of
j
the media advertising seminar in which pro-
passed along suggestions on designing
both newspaper and radio advertising
for theatres. On page 18 starts an account
of a speech NAC treasurer Perry Lowe
delivered in which he urged exhibitors to
resist the temptation to compromise the
quality of their concessions operation in
order to
realize bigger profits.
,•
Finally, there's our little friend here,
which needs no explanation and ought to
provide a chuckle or two.
o n t
^
e n t 6
19th-century Decor Casts Nostalgic Glow
Around Midwestern-Styled Quadplex 4
Taking a Peek at New Theatres 6
Servicing Platter System Requires
That You Know What You're Doing V/esky Trout 8
Pros Offer Tips on Ad Design, Layout;
Radio Spots at Show-A-Rama Seminar 15
Keep Them Entertaining: Imaginative Contests,
Clever Promotions Offer Exhibitors Valuable Free
Publicity Ed Price 17
Exhibitors Warned to Avoid Quality Cuts
As Way of Boosting Concessions Profits 18
NAC Heads Hold Midyear Board Meeting 20
NAC Canadian Region 9 Plans 1-Day Conference 21
Nominate Paul Mezzy NAC President-Elect 21
Strong Trade Association Important,
ShoWesT 76 Conventioneers Told 22
Northeast NAC Preparing for May 19-21
Convention 22
Importance of Rapport Between Manager, Amusement
Editor Can't Be Overstressed Allen M. Widem 26
30- Year Anniversary Marked by Perdue 28
Ben Turpin's Satire Charmed Audiences 29
Eprad's Training Seminars Provide In-Depth
Look at Company Products 30
Exhibitor Praises "Box" Setup by American
Film Transport as Being "Trouble-Free" 30
^
DEPARTMENTS:
Projection and Sound
Refreshment Service ..
New Equipment, Developments 28
About People and Product .... 32
ON THE COVER
One of the most interesting new theatres built within greater
Metropolitan Kansas City is the Independence Cinema. Adjacent to
the square in downtown Independence, it features an architectural
style similar to the late 19th-century Midwestern theme found in
other structures nearby. Venerable homes and buildings abound in
Independence, with many listed in the National Register of Historic
Places.
GARY D. KABRICK, Managing Editor
.^Tm^
The MODERN THEATRE is a bound-in section published each month in BOXOFFICE.
Editorial or general business correspondence should be addressed to Associated Publications,
Inc., 825 Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technicol Editor;
Eostern Representative: James Young, 1270 Sixth Ave., Rockefeller Center, New York,
N. Y. 10020; Western Representative: Ralph Kominsky, 6425 Hollywood Blvd., Hollywood,
Colif. 90028.

19th-century Decor Casts Nostalgic Glow
Around Midwestern-Styled
Quudplex
N ostalgic charm, traditional values
but modern-day ease of operation.
store in an area undergoing rejuvenation
through the Urban Renewal Land Clearance
program. Facing south, it is separated
from the Georgian-styled courthouse, located
on the square, by a narrow winding
roadway. The courthouse, incidentally, was
copied after Independence Hall in Philadelphia.
The square area, closed on the north
and south with malls, is a pedestrian's dream
and consequently attracts many senior citizens
who live within walking distance. In
addition to these retired persons, the theatre
draws its broad-based patronage from
housing additions in newer areas of Independence
and even from sprawling Kansas
City.
To obtain the appropriate Midwestern
theme sought in the revitalization program,
circuit principals and architect Norman
Atkins chose for the front exterior
These enviable traits appropriately characterize
a rough-finished, vertical tongue-and-groove
wood siding, which had been stained a color
Mid-America Cinema Corp.'s newest
theatre complex in metropolitan Kansas that suggests an autumn haze. Where the
Cit\, the Independence Cinema. Located roof pitch is greatest, about equidistant from
adjacent to the square in downtown Independence,
the sides of the building, lighted red letters
Mo., the quad combines a facade spell out the word. Cinema. The style of
and interior reminiscent of late 19thcentury
type chosen was that which was remindful
architectural styling with the con- of what could be seen on playbills and cir-
\cmence of walking-distance proximity and cus posters during the Civil War period
up-to-date theatre automation.
and for years after. Beneath the sign and on
The 1,000-seat house was built from the either side of emergency exit doors are large
ground up on the site of an old 5 & 10(i display cases—one for current offerings and
the other for coming attractions.
The same type style was carried through
to the main sign used on the rear side of
the building. White letters set against a red
background with a yellow border and animated
lights spell out Independence Cinema.
Beneath the name hangs a large attraction
board giving the titles of films currently
playing. The main sign was placed there
because it is seen easily from heavilytraveled
Truman Road.
Ample parking is but a few feet awa\
at the rear side of the building.
Entrance to the quadplex is gained at
the east end of the building through an
air conditioned passageway that runs northsouth
from front to rear. Once an alle>,
the 12-ft.-plus wide walkway serves as
the theatre's foyer. The floor is covered
with firebrick ceramic tile, which has been
finished to resemble rectangular wooden
blocks. The walls, covered with the same
wooden siding used on the front, have been
stained a nutmeg color.
Four large turn-of-the-century lanterns
set in enormous stucco panels with wooden
frames adorn the wall of the lobby-entrance
side. On either end of the lobby doors are
custom-made attraction cases. Crafted from
Continued on paee 16
Creating a wistful feeling is
the charm
of a bygone era that permeates the
Independence Cinema, from the oldstyle
type used in the theatre signs, top,
to
the gentle craftsmanship of the antique
church pews, middle, and the
friendly, warm concessions area, left.
The quad's exterior is remindful of
ISSOs Midwestern Americana.
The MODERN THEATRE SECTION

Perhaps one of the most unusual features,
certainly the most impressive, of
the Independence Cinema are the two
arched stained-glass windows located
in the wall above the lobby entrance,
counterclockwise from right. Made by
Kansas City Art Glass Studio, the
dows were patterned after a design
found in Alexander Smith's Creslwood
carpeting that is used in the lobby and
auditoriums. Complementing the stained-glass
beautifully is the decor of the
lobby area and the foyer, bottom left.
The foyer, once an alley but now enclosed
and air conditioned, has a ceramic
tile firebrick floor and walls
paneled with tongue-and-groove vertical
wood siding. Note the impressive,
old-fashioned lanterns set in stucco
panels.

1
CINEM4 i-f^
Taking
a
Peek
at
New
Theatres
In Dayton, Ohio
With the opening several months ago
of the Southtown Twin Cinemas in
Dayton, Ohio, and the recent announcement
of expansion plans there,
Springfield-based Chakeres Theatres
has firmly established its claim to the
area surrounding the duplex as being
Dayton's "largest entertainment center."
The de luxe twin, designed by
Denver-based Mel C. Glatz & Associates,
is part of the strip-format Elder-Beerman Southtown Shopping Center, which
is located across the street on the east side of the larger, 150-shop Dayton Mall.
In that center, Chakeres operates a twin, which will become a quad aroimd August
I. The addition of Dayton Mall Cinemas 3 & 4 will add 700 seats. On the west
side of the Dayton Mall, the circuit owns the Southland 75, a 1,400-car drive-in.
It also owns the 1,200-car Melody 49 north of the city. The exterior of the
Southtown Twin, top, features a unique brick facatle. Another imiisual offering
are the Thomas organs installed in each of the 700-seat auditoriums, above right.
Color schemes of the auditoriums are red and gold.
Columbus,
Ohio
Last Christmas filmgoers in Columbus,
Ohio, woke up and found a surprise
under their trees— the Loews Arlington
was two. Manager David Wal.'h
was aglow with the prospect of offering
patrons a choice of two movies,
or more convenient starting times if
offering one film. Undertaking the
twinning was Cedarhurst, N.Y. -based
Woodbay Construction Co.
and Independence, IVIo.
The newest theatre to open in Independence,
Mo.— the newest twin in the
greater Kansas City area, in fact— is
the Independence Center Cinema l-ll.
Operated by Boston-based General
Cinema Corp., it is a free-standing
building located in one of the largest
shopping centers in the metropolis. A
clean, trim exterior of buff brick and
smoked glass panels, left, conceals the
vibrant, colorful lobby and concessions
area, right. Bright blue walls, accented
with white moulding, doors and refreshment
counter, are contrasted with
abstract checkered carpeting of basic
red with orange, brown and hints of
violet.
The MODERN THEATRE SECTIO^

© THE LIGHT BEHIND
OSCAR'S NEW IMAGE
Christie Electric Corp. is proud
to have made a contribution to
the successful opening of the
beautiful new headquarters of
the Academy of Motion Picture
Arts and Sciences.
Five key pieces of our Xenolite
equipment were selected for the
projection room of the Academy's
1,111-seat Samuel Goldwyn Theatre.
The Los Angeles Times described the
theatre as having "one of the most sophisticated
projection systems in the world."
The Academy selected two different types
of Christie equipment: three H-40 lamphouses
and Xenolite rectifiers, for 35 and 70 mm projection;
and a pair of H-20 lamphouses and rectifiers, for 16 mm
projection.
The H-40 combines a powerful 4,000 watt horizontal
xenon bulb with a deep, aspheric metal reflector to produce
the brightest light on the market. And, the H-40 projects
the most light per watt as well as maintaining superior
SINCE 1929
.ELECTRIC CORR
light uniformity. The H-20 lamphouse
houses a xenon bulb, reflector
and igniter, furnishing the
highest standard of accuracy and
efficiency.
Integral parts of the systems
are Xenolite rectifiers, the most reliable
and efficient power supplies
available, and horizontal Xenolite
bulbs, the ultimate in brilliant, sharp
and stable light sources.
In the Academy produced film, to
introduce its members to the new headquarters,
narrator Charlton Heston stated that
the theatre is "the most modern in the world,
technologically speaking." He added that it had
been custom designed for every current or anticipated
technological advancement for the next quarter century.
We would like to thank the Academy for this great
honor, and for helping to make 1975 one of the most satisfying
and rewarding years in our history.
341D WEST B7TH STREBT
•
LOS ANGELES, CALIFORNIA 30043
[213] 750-1151 -TXA/X Sia-321-38B7
BOXOFFICE :: April 19, 1976

INC
Projection and Sound
Servicing Platter System Requires
That You Know What You re Doing
By WESLEY TROUT
wall drapery system
im ACOUSTDCAD. WDTM 5 Mim-
C1H1AN(GEA1[LE PLEATDNG €UK
MODEL A. STANDARD PLEATING CLIP.
MODEL B. COLUMN PLEATING CLIP:
SOFT, CURVED PLEATING GIVES
AUDITORIUM WALLS A FLOW-
ING, ELEGANT LOOK.
MODEL C. PYRAMID PLEATING CLIP:
STRAIGHT LINE GIVES MODERN
STREAMLINED LOOK.
MODEL D. PILLAR PLEATING CLIP:
LOOK OF FREE HANGING DRA-
PERIES, PLUS EASE OF COLOR
COORDINATION.
WITH ECONO-PLEAT EACH AUDI-
TORIUM HAS ITS OWN DISTINCTIVE
LOOK, WHILE FULFILLING THE
ACOUSTICAL NEEDS.
PATENTED ECONO-PLEAT BRACKET
AND PLEATING CLIPS ARE DE-
SIGNED WITH THE FUTURE IN
MIND, AS THE CLIPS ARE INTER-
CHANGEABLE AND CAN BE MIXED
OR REPLACED WITH A DIFFERENT
PATTERN WITHOUT REPLACING
THE BRACKET.
ECONO-PLEAT OFFERS YOU MORE!
EA5TWEST CARPET CO., INC.
2664 S. LA CIENEGA
LA., CALIF. 90034 (213) 871-1690
)COPYRIGHT-EASTWEST CARPET CO ,
1975
i
i
Throughout this series of articles teeth or worn film gate shoes. Worn
on various makes of film transport systems, sprockets can cause film damage, which can
we have endeavored cause film not to run smoothly through the
to present helpful and
interesting data which
mechanism. Unnecessary stops in the program
very often result.
would be of use to Film must be checked carefully for bad
IVeslev Trout
those exhibitors already
using the systems
and also to those
who might be considering
the purchase
of one. The platter
system has become
quite popular, providing
good service so
long as it is operated properly and conscientiously
taken care of. All systems arc
simple to operate, provided they are understood
thoroughly by the projectionist or
exhibitor.
There are mechanical and electrical
types
We have visited quite a few theatres in
which film transport equipment had been
installed. According to the managers and
projectionists, the systems have been working
very satisfactorily. Equipment should
not be "tinkered" with so long as it is working
okay. The smart thing to do is to read
and study instructions sent out by the manufacturer
and data we have presented before
you make any repairs or adjustments. This
way you will know how to do it rii,'fit. Too
many people don't always have the knowledge
necessary to work on electronic equipment,
thereby making matters worse instead
of better. Some good advice to follow is
to leave the equipment strictly alone if it
operating okay, but when some part needs
is
replacing or an adjustment needs to be
made on the equipment, do it before it
breaks down from neglect.
As we have pointed out in previous
articles, the projector mechanism must be
kept in tip-top running condition if it is to
work perfectly with your film transport
equipment. Sprockets in the projector
should be checked occasionally for worn
splices and torn sprocket holes. It must be
inspected before it is loaded on the platters
in order to avoid film breaks during the (
program. Most troubles we have found were
due to poorly inspected film and improper
threading of equipment.
New, improved splicers have been marketed
which enable repairs to be made without
removing film frames, thus providing
improved print conditions. The platter type
of film transport systems does provide a
smooth method of film handling without
rewinding. We would say the selection
should depend on the one that is easiest to
operate, simplest to maintain and dependa-
of platter systems on the market today, ble.
these two adjectives referring to the method
Clean Rollers Regularly
that is used to drive the platter and feed
We would like to bring to your attention
the film to the projector automatically.
The platter equipment is the brain of the that the cleaning of all rollers involved also
system and must work perfectly at all times. is essential in preventing film damage,
Each make has its own special features drop of oil may be needed every so often
and our data serve only as guide lines for
the exhibitor who contemplates buying this
on the roller shafts so they will turn freely
and not be noisy.
type of equipment. Select one that is manufactured
If film jumps out of roller, it probably
by a reputable company which is due to the roller not being properly
will back up its guarantee. There are several aligned for the path of the film. There are
leading manufacturers that advertise in this
We
adjustments for proper alignment of rollers
publication. are sure you can depend on all makes of film transport systems.
on them to give you the facts about their
equipment.
Read Instructions
Check your instruction manual for details
on roller alignment.
Once the projector and film transport
system is threaded up, no further attention
will be necessary until time to rethread.i
However, it is wise to check the equipmeni
and picture frequently to see that everything
is running okay.
By the way, what originally began as i
makeup table for platter film transporb
systems is really a transfer and makeup
table for splicing the reels together anc
transferring the tilm orto the platters fo:
presentation. They should be placed as clost,
as possible to the platters in order to makt,
it easier to mount the film. Manufacturer!
have designed a makeup table that i;
efficient and handy to operate for anj
projectionist. To repeat, it is essential
the film be inspected carefully before loadl
ing onto the platter as it is difficult althougl
not impossible, to repair the film at a late
date. Do the job right at the outset an<
save time and avoid film breakage is ou;
advice.
We herewith present some interesting ani
helpful data on the Simplex Aero Matii
(SAM 2000), distributed by National The
atre Supply Co. It is a no rewind film trans
Continued on page 1
The MODERN THEATRE SECTIO)

-'•P.fi:^^^:?^^'
X-60C Systems for indoor
screens over 40 feet wide
and all drive-in screens.
Strong began developing a Xenon light source in 1959 and introduced
the first U.S. built Xenon projection system in 1961.
Strong manufactures a projection system to completely fit
your needs.
lumc-X Systems for
screens up to 45
feel wide.
All systems fit standard projector bases and are prewired for automation
or manual operating. The Strong X-60C projects more screen
light, with less aperture heat, than any other system. The improved
X-60C model provides additional safety interlocks, a positive clamping
system for bulb leads and all lamphouse wiring is relocated
within one access panel area. The Lume-X, a smaller, more compact
lamphouse, projects maximum light from lower wattage bulbs. These
two systems, with a choice of bulb sizes, meet the requirements of
all theatre screens. All Strong motion picture projection systems are
available for demonstration. Phone or write for an appointment to
see these fabulous Xenon Lamps in operation in your theatre.
STRONG ELECTRIC
11 City Park Avenue • Phone 419-248-3741 • Toledo, Ohio 43697
1926-1976, FIFTY YEARS OF SERVICE TO THE MOTION PICTURE INDUSTRY
iOXOFFICE :: April 19, 1976

Join
the Parade
Sound of the
70'S
Projection
and Sound-
Continued from page 8
port system, more commonly referred to
as a platter transport film system. According
to the company, it has been specifically
designed to eliminate complicated control
system. Why is SAM virtually trouble free?
Answer, because of its use of air for propulsion
and control. The principal of the
operation is very simple and is as follows:
The vertical post and the three horizontal
support arms for the platters are supplied
with 6 to 8 pounds of pressure by a quiet,
continuous-duty blower. This air is fed
by a simple film-controlled butterfly valve
to the turbine (air motor) which drives
whatever platter the film is being pulled
from. More feed speed required—more air,
less speed—less air. This servo action is
gentle and has a very sensitive "long period"
of recovery. There is no "Mad-Hatter" onoff
response with subsequent film stress.
It is actually possible to stop the feed platter
completely for an extended time, such
as might occur with a sticky patch, with
complete gentle recovery.
i.
blame is placed on a platter malfunction
rather than on the real culprit bad alignment.
You should check the rollers to make
sure they are turning freely and that the
alignment is perfect for smooth film travel.
Do this to avoid film damage and unnecessary
stops.
To operate the equipment with film, locate
the makeup table adjacent to the platter.
Now place one of the takeup rings on
the center platter, insert the "drop pins"
through the holes provided and throw the
locking levers to the down position. Next,
place the first reel of film on the makeup
table spindle (sound track up). Feed in
to the center platter and insert the end
into the slot in the takeup ring. Next, you
perform the following steps:
(a) Place center platter feed control
arm to full "on" position.
(b)
Place other two feed control arms
in full "off" position.
(c) Be sure the lower takeup control
arm is unlocked and in full "off" position
(away from vertical post).
(d) Throw makeup switch "on."
Now film should start to takeup on the
center platter. Of course, takeup
speed may be increased if desired
by placing direction control switch
on makeup table to forward position
and speed adjustment knob
advanced until inertia of the film
reel is overcome. As the reel nears
its end, speed may be reduced b\
reversing this procedure. The plat^
ter may be stopped for splicing or
inspection of film by disengaging
the turbine drive wheel release
lever, or stopping the blower. On
subsequent reels the same operation
is followed until the entire
program is on the center platter.
When completed, turn off makeup
other models available.
For complete catalog and prices
J^Sd ) I "Pna^ected Souttd. ^Hc.
PROJECTED SOUND, INC.
P.O. BOX 112
PLAINFIELD, INDIANA 46168
(317)839-4111
Simplex Aero Matic (SAM 2,000)
By the way, takeup tension is simply
controlled by a single pneumatically cushioned
control arm which dumps more or
less air from the system—thus controlling
the takeup platter speed. There is no strain
on the film at any time.
The Simplex Aero Matic system has its
own close down, fail-safe protection and
provides "logic voltage" to operate the PEC
series of projector control safety devices
and automation systems.
We want to stress the importance of perfect
alignment of platter systems. Keep in
mind before the platter can be completely
aligned, the projector must be in its final
position. This advice applies to the installation
of platter equipment. Also keep in
mind to make a check on this from time
to time. A point which is frequently missed
in platter installations, we find, is the importance
of "even" film alignment as it
passes from roller to roller. Tension should
be equal on both sides of the film at all
roller junctions. Because of the low tension
on the film in a platter system, it will run
even when the alignment is not correct,
but eventually film breakage and damage
will occur. So, when this happens, the
switch. It is easy to operate a platter
system when you have the
knowledge of how it works.
Here is film threading and operation of
the Simplex Aero Matic (SAM 2,000):
( 1 ) Remove the takeup ring from the
center platter by lifting the two locking
levers (which will decrease the ring size)
and remove the ring by pulling up on the
drop pins.
(2) The drive wheel release levers on
the turbines must be engaged (up) on the
takeup and feed platters.
(3) Have all of the carburetor control
arms in "off" position.
(4) Swing the lower takeup control
arm toward the vertical post and lock it
into its forward position with its locking
lever. The blower should now run.
(5) Thread up the system as per
manufacturer's diagram. Always leave sufficient
slack at the end of threading to allow
several laps around the takeup ring.
(6) Move takeup platter control arm
to full "on" position. This will apply tension
to this
floating
platter.
(7) Move feed platter control arm to
position.
(8) The projector should now run
Continued on page 12
The MODERN THEATRE SECTION

Eprad's family of film tiandling
systems includes the forwardrunning
only Simple Sword
to provide uninterrupted program
time o( up to 3 hours
and the Jumbo Simple Sword
for up to 4'/!
hours. Simple to
thread. Simple to run and rewind.
(Shown with Eprad
Universal Xenon Lamphouse
and Super Soundhead.)
ONLY EPRAD
OFFERS YOU
TiKlAL
CAPABILITY
In Booth Equipment
Eprad's Simple Platter
(ESP) del
rupted program time of up
to 4'''2 hours It's built
without troublesome, intricate
elect
blies and is so reliable
It can mean a lot
to you when you
modernize or build
we offer it
live-year parts
with a full
warranty. Simple
plug-in modules are
fully
interchangeable
between platters.
Gentle on film —
and your pocketbook.
Two of Eprad's Forward/
Reverse Swords will give
you uninterrupted program
time of up to 6 hours
It's
the only totally automated
system available. No
rewinding. No rethreading.
One skilled person can
oversee all your forward/
reverse booths. Shown with
Eprad Universal Xenon
Lamphouse and Super
Soundhead.
Sold Internationally Thru Selected Theatre Supply Dealers
XX. »
incorporated
Box 4712/Toledo, Ohio 43620/(419) 243-8106
Eprad "Total Capability" in booth equipment brings you a
complete selection of film hanijling systems, xenon
lamphouses, automation, amplifiers and soundheads.
That means your Eprad dealer can be totally unbiased and
objective in equipment recommendations for one projector or
two projector booths. He doesn't have to "hard sell" platters.
Or twist your arm to buy a large reel transport. Or pressure
you into more or less automation than you need. Because
he has it all from Eprad, his prime concern is helping you
obtain equipment that's just right for your theatre operations.
And when you buy Eprad, you l

Reed
Speaker
Patented Speaker Shutoff (when returned to post)
Projection and Sound-
Heavier front and
grill. Heavier
Unbreakable
hanger. New
method of anchoring
cable—cannot
be pulled out of
available at slight extra cost
Patent No. 3,836,71
THE HUMMER
Audio Signal Generator designed for
testing drive-in tlieatre speakers, "The
Hummer" is equipped with a standard
Vn" plug to be plugged into booth amplifier
in place of usual intermission tape
player.
Operates on 9 V. DC supplied by Dormeyer
Charger shown obove or may be operated by o 9 V.
battery. Proper volume at speaker post Is o smooth
clean humming signal which should be the same at
all posts. Defective speakers will rattle, sound distorted
or be low in volume. Shorts in field wiring
can be quickly located with "The Hummer." Constant
sound level makes it easier to determine defects.
"The Hummer" saves you
time and customers!
30-day free trial
Reed Speaker Company
7530 W. 16th Ave. Lakewood, Colo. 80215
Telephone (303) 238-6534
Reed Speaker Established 1950
Contimied from 10
,
until Start mark is reached. During this
process, the lower tension arm lock will
drop away, allowing the arm to float. Note:
Do not repeatedly "inch" the projector as
this will build up undue film tension.
If )ou plan on installing the Simplex
platter system, the successful operation of
platter equipment depends on the proper
location of the platter in relation to the
projector. If the projection room space is
limited, SAM can be located in an adjoining
room, and the Simplex G-5552 roller
arm assemblies can be used to guide the
film to and from the projector. The rule
of thumb is one roller for every ten feet
of film travel. The number must be increased
when a change of direction or
elevation is required. These roller assemblies
are malleable and should be bent to give
the correct film path.
Setting
Up SAM Unit
Let us give you some instructions on
how to set up and test Simplex platter equipment.
On all three platters, swing the platter
feed-out control arms to the left, and
secure in that position with locking knobs.
The lower takeup tension arm should be in
its "full" out off position (away from the
vertical post). In this position the air dump
is fully closed and maximum pressure is on
the platter drive turbines. Plug the ac line
cord from the electrical control box into
a 117 volt grounding ac receptacle. This
should be a separate line with no other
power equipment on it. Place the three
turbine drive wheel "release" levers in the
up (engaged) position. Turn on "makeup"
switch on the electrical control box. The
blower will now start and the three platters
will come up to speed. Let the platters runin
for approximately ten minutes to stabilize
for the succeeding procedures. Then turn
off blower.
The next step is important for it will
show that the setup has been correct, and
that shipping or handling has not thrown
the factory alignment out. Place three pieces
of tape, each about 4 inches in length, one
on each platter pointing toward the center
of the platter (radially).
Now turn the makeup switch on, and on
the first revolution note the slowest platter
and count approximately ten revolutions.
During this period if the slower platter is
passed by one of the other platters, the
fastest platter must be slowed down, of
course. This is accomplished by simply covering
one or more of the turbine air outlet
holes. (The minimum rpm of any platter
should be 58). It is important you should
keep this in mind and check occasionally.
Here is some general information you
should be familiar with about the SAM
platter system.
(1) Film must go around the takeup
roller before the first swivel.
(2) The sound track is toward the post
at the first swivel and ;//) on the platter.
(3) The takeup arm (door check arm)
should be in the "off" position and the
switch on the right leg should be in the
"on" position
for maximum makeup speed.
(4) The switch on the leg uiiist be in
the "off" position when running the show.
The fail-safe will not operate if switch
is not in the correct position.
(5) Note carefully: When taking
down a show the lever on the turbine nuist
be in the "down" position (disengaged).
If the lever is not in the correct position,
the film will be pulled too hard. After takedown,
the lever must be returned to the
"up" position in order to run the platter.
(6) Makeup and takedown can be performed
while running a show. In this
instance the fail-safe switch is left in the
"on" position. Now, for makeup, power on
and off is controlled automatically by the
guide arm assembly at the "brain." Wait
15 minutes after the start of the show.
If the rollers become noisy, it indicates
they are dry and will need a few drops of
projector oil. Add oil to the shaft on both
sides of the rollers, and use a clean rag
and wipe off any surplus oil so it won't run
down on the film.
If
you ever have trouble with film jumping
out of the rollers, you will find this
trouble due to the rollers not being properly
aligned for the path of the film. Keep
rollers free of any dust or dirt accumulation
by cleaning them frequently.
It is of the utmost importance that a
film transport system using platters should
be carefully leveled and aligned for smooth
travel of film off the platters into the projector.
You can use a regular three-foot or
longer level for this work. Adjust leveling
screws on the base as needed to make platters
perfectly level.
Keep film clean and free of static by preventing
it from falling onto the floor or
carpet while you are assembling your program.
Inspect Film Closely
Your show will run more smoothly if
you use care in inspecting films, making
sure every splice is a good one and will go
through the projector without pulling apart.
It is also important to check film perforations
for cuts or torn places because these
will give trouble and generally tear across
the film. It takes just a few minutes more
to do a good inspection job and present a
perfect program to your patrons without
unnecessary stops caused by careless inspecting.
We recommend you work out a
condensed schedule of your program first
and then set it up accordingly. Be sure to
place your tabs in the right places for automation
devices.
Note: When you get ready to start the
show (projector), be sure to watch both
the feed and takeup platters and see that
they are turning okay and that the film is
tracking perfectly before you leave the projector.
We want to stress the importance of
proper maintenance of any make of platter
system is to keep the payout control
mechanism parts clean and free of dust as
this will assure better performance from
your equipment. Do not use a chemical
cleaner. Clean the assemblies with a clean,
Conlinucd on page 14
The MODERN THEATRE SECTION

WE SERVE UP THE BEST PLATTER
IN THE INDUSTRY
DRIVE-IN'S ELECTRIC FILM SYSTEM
FEEDS 41/2 HOURS UNINTERRUPTED PROGRAMMING
(rewinds automatically during projection)
• No Swinging Arms to Interfere
• Quickly and Easily Installed
• Factory Pretested (8 hours of film run continuously)
System complete with work table
and two upper and two lower
magazine brackets with rollers.
System complete with work table
and one upper and one lower
magazine bracket with roller.
For Two Theatres
LP270-4-Four Platter
• Each pair of platters
work INDEPENDENTLY
• Can be adjusted from
Automatic to Manual
control if necessary:
simply push a button.
For Individual Theatre
LP270-Three Platter
• Each platter has
permanent control
panels.
• No changing of control
panels from platter
to platter.
Write, Wire or Phone
Your Theatre Supply Dealer or.
^1 IHEATRE
LECTRONICS
DRiVE-IN^^s?^
MFG. CO., INC.
709 North 6th St.
Kansas City, Kansas 66101 913/321-3978
BOXOFFICE :; April 19, 1976

'
NOW
YOU CAN
SAVE
MONEY
TWO WAYS.
1. You can still continue saving
money on our quality guaranteed
Double Eagle carbons,
and Sankor Lens.
and
2. And now, we introduce our
X-Cel Xenon Short Arc Lamps.
These lamps are manufactured
under the highest quality control.
They produce a high radiant
intensity with equivalent
color temperatures of about
6000° K. Also, these lamps
are independent of variations
in the input power and do remain
constant during the modulation
of light output.
Call
Collect, person to person,
lompami
Telephone: (615) 227-7772
Telex: 554303
P.O. Box 8218
Nashville, Tenn. 37027
to W. E. Alexander or contact your local theater supply dealer.
Rocking Chair Comfort
Massey answers your
seating problems with its
big, luxurious oversized
Astro-Rocker featuring
three foam-pillar back
supports and full depth
foam cushion seat and
back. Cradle your deepseated
worries away with
the new Massey Astro-
Rocker. Your customers
will love you. Also available,
stationary
Astro- Lounger.
You're always sitting pretty witti
ffiassey
seating cq
NASHVILLE. TENNESSEE 37208
Projection
and Sound-
Continued from page 12
iintless cloth several times a day. You can
use a small vacuum cleaner or hand bellows
for blowing out dirt in places hard to reach
and then finish with a clean cloth.
We know that all manufacturers of film
transport equipment have paid particular
attention to keeping their film transport
equipment maintenance to an absolute
minimum. In order to further increase the
life of equipment and have it run smoothly,
most manufacturers use permanently lubricated
and sealed in bearings. Lubricate only
the parts instructed by the manufacturer
and wipe off any excess oil. Sealed-in lubrication
of bearings assures longer wear and
no moving shaft or part will be neglected
for the want of sufficient lubrication.
Keep this in mind: All film transport
systems work hand-in-hand with your projector.
Therefore, it is important that you
keep your projector mechanism in good repair
at all times. Frequently check the
sprockets, gears, tension shoes, lateral guide
rollers and intermittent movement for wear.
Make sure the mechanism is properly adjusted
so that the film will go through it
in a straight line down thru to the sound
head. Make sure sound head and mechanism
is in line with each other. Film must travel
straight down through the sound head and
out again in order to have good sound reproduction.
Occasionally check the bolts or
screws that hold the mechanism onto the
sound head for tightness.
Sound head and projector mechanism
sprockets must be cleaned every day with a
stiff-bristle tooth brush. Dirt build up on the
sprockets can cause the film to run off and
then you are in trouble. It takes only a few
minutes each day to clean sprockets and
projector.
Always keep a set of extra sprockets, tension
shoes and idle rollers on hand for
emergency and you will have spare parts
when needed.
If you will follow our instructions, and
the manufacturer on operating or installing
film transport equipment, you should not
have any trouble and you will avoid sudden
breakdowns or film damage. Study these instructions
and give your patrons the best in
screen
presentation.
Overheard in
'^li
the Booth
"I think I found the trouble, boss."
The MODERN THEATRE SECTION

Pros Offer Tips on Ad Design, Layout;
Radio Spots at
All exhibitors know that in order to sell
tickets, advertising is imperative. However,
many theatre owners and managers do not
know how to make up a first-rate ad, write
copy or buy time and space effectively.
To enlighten the exhibitor/ advertiser, a
"how-to" advertising forum was conducted
last month in Kansas City during the Show-
A-Rama 19 convention and tradeshow.
Hosted by Jack Poessiger, Commonwealth
Theatres director of advertising, the
session got off to a good start with "Building
a Newspaper Ad." Exhibitors followed
a step-by-step ad layout via overhead projector
as American Multi Cinema artist
Gary Downs demonstrated.
As the ad materialized, tips were passed
on by Kent Dickinson, vice-president of
Dickinson Theatres, and Don Clark, in
charge of public relations for Commonwealth.
The men advised investing in a few
basic supplies such as layout paper and
paste-up knife from a paste-up supply
house. They suggested not reducing artwork
by more than one-third (or blowing
it up much either) as details tend to drop
out. Don't relv on the illustrations to sell
Show-A-Rama Seminar
irncd.
jopy
ells.
Radio advertising was next on the agenda
with Allen Hundley, Radio Advertising Bureau
(RAB) vice-president out of Dallas,
tabbing his talk "Creating the Urge." Classic
Stan Freeberg spots were aired to spark
the exhibitor's imagination.
Hundley told the amusing story of a
doomed grade B Italian import in which
the acting was lousy, the dubbing even
worse and the prints mediocre. However, a
prominent New York City theatre had booked
the lemon and were determined to sell it.
Remember "My Son the Hero" released in
1963? The loser became a smash "campy"
hit in the Big Apple when radio commercials,
featuring a "Mel Brooks" voice, made
fun of the numerous faux pas in the film in
effect inviting the listener to see how many
times props fell down and cameramen
stepped in front of the action.
A "how-to create a local radio commercial"
session was conducted by Ken Willard,
general manager of KWHK in Hutchinson,
Continued on i)ai:e 16
An innovative feature at this year's
Sliow-A-Rama 19 convention was
the use of closed circuit TV durint,'
the media advertising forum.
Tlie idea of Chuc Barnes, executive
secretary of United Motion
Picture Ass'n, the TV coverage
enabled the audience, right, to observe
on a large screen a newspaper
ad being designed and laid
ONI by ad pros, above. While Gary
Downs, American Multi Cinema,
worked on the ad at the drawing
board. Don Clark, left. Commonwealth
Theatres, and Kent Dickinson.
Dickinson Theatres, provided
the commentary. Operating the
camera was Jack Poessiger, Commonwealth.
BOXOFFICE April 19. 1976 15

Independence—
Continued from page 4
a shadowbox design, they are impressive,
with their ornate gold-painted frames.
Upon approaching the lobby doors, the
visitor's head is invariably drawn upward
to the beautiful, arched stained-glass windows.
Made especially for the theatre by
Kansas City Art Glass Studio over a nineweek
period, they feature a design patterned
after the Tiffany-like Crestwood pattern of
the Alexander Smith carpeting used in the
lobby and auditoriums.
Upon entering the lobby, the patron at
once feels the warm glow of yesterday. The
handsome concessions counter, custom-designed
by Index Store Fixtures, has a
Formica top in a leather-like grain covering.
The front is covered with the same carpeting
used on the floor. The firebrick ceramic
tile used in the foyer is used again in the
area immediately surrounding the counter.
The counter features a large candy case
at its center. On either side are Star popcorn
warmers and Citco Towers drink dispensers.
The Star popcorn popper is concealed
in the wall behind the counter and
to one side of a large mirror by wood-like
Formica cabinet doors. On the other side
of the mirror, which has sprayed-on "etching,"
is a storage area.
The boxoffice is part of the concessions
counter and is located at the end near the
lobby entrance.
Patrons may purchase their
tickets from the foyer or from the lobby.
Accenting the lobby decor are several
Wagner draws a crowd
whatever the weather
A rainstorm is no time for a picnic, but
it's a great time for the movies. So, draw
a crowd with Wagner legible letters and
marquees, designed to make your movie
message stand out in any weather, even
at a distance. Wagner thick, 3-dimensional,
high contrast letters are highly
readable at any angle, too. They're
uniquely designed with a highly visible
90' edge, broader width of stroke and
an exclusive matte finish that assures
readability even in direct sun glare.
There are no hooks or clips to bend or
break, either, or to prevent flat stacking.
Wagner marquees are constructed of
stainless steel frames and unbreakable
filon background or of economical metal
(Enduronamel panel assembly) for outlying
drive-ins. Letters are made of virtually
indestructible ABS plastic—the
same material as NFL football helmets.
And they're available in all colors ranging
from 4" to 17" high. With aluminum
letters from 6" to 30".
Contact your theatre supply dealer or
write direct for full details about Wagner
legible letters, marquees and our handy
Mechanical Hand. Rain or shine, let
Wagner draw a crowd to your theatre.
National 3100!
ELECTRICAL SIGN PRODUCTS
tESMa.
charming touches— glittering chandeliers,
beautiful antique church pews, family heirloom-type
pictures in delicately carved
frames and warm, golden-colored vinyl wall
covering. The lobby area is large, there
being a second level overlooking the first
floor. Upstairs are the restrooms, manager's
office and the projection booth. The large
booth area features Xetron automation,
dimmers, power supplies and lamphouses,
Cinemeccanica projectors. Drive-In Theatre
platters and Neumade rewind tables.
Entrance to the four auditoriums is
gained at opposite ends of the lobby. They
are not numbered, but are identified by
small attraction boards above the entrance
doors. Two of the auditoriums seat 216:
one, 278 and the other, 294. Carpeting
from the lobby extends into the auditoriums
and down the center aisles into the stage
areas. Linoleum flooring covers the seating
area.
The color scheme in the auditoriums is
blue and green. American Seating chairs
are covered with long-wearing blue upholstery.
Soundfold wall draperies have been
hung in alternating blue and green panels,
with one color emphasized over the other
in two of the auditoriums and vice versa
in
the remaining two.
Advertising
Tips-
Continued from page 15
Kas., a former radio and TV personality
who says he loves the movies. He suggested
the exhibitor find an announcer to personally
do all his spots. Once good talent is
found, allow him to make dubs of your
trailers which he can edit down for 30
or 60 second spots. The trailer, he said, is
your best creative source.
By playing tapes of commercials he had
produced, Willard instructed the group how
to create a commercial without benefit of
materials left by the distributor or even a
trailer: 1) After viewing the film write a
few lines of good, hard-selling copy that will
create "want to see": 2) from the radio station's
sound library, help your announcer
select sound effects and music that complement
the copy, the theme and the mood
of the picture.
A balanced mixture of hard hitting copy,
sound effects that catch the imagination and
music to create a mood should produce a
radio spot that will sell your movie, the
radio executive concluded.
The advertising seminar wound up with
an explanation of those confusing "TV
terms," that intimidate a video advertiser,
by Dutch Meyers, KCMO-TV sales manager.
Meyers stressed GRP or gross rating
point. He said buying time effectively to
reach as much of your market as possible
without going over the budget can be done
by the use of a survey, either the NSI (put
out by A.C. Nielsen) or Arbitron.
The TV executive further advised the exhibitor
to get a TV station sales representative
to help him with the survey data to increase
"buying efficiency." He finally suggested
getting all materials for the commercial
in on time.
The MODERN THEATRE SECTION

Keep
Them Entertaining
Imaginative Contests^ Clever Promotions
Offer Exhibitors Valuable Free Publicity
By ED PRICE
U sed in an inventive way, contests
and promotions can provide a most

Exhibitors Warned to Avoid Quality Cuts
As Way of Boosting Concessions Profits
ROLL AND FOLDED MACHINE «
Correct in every particular .
TICKET PRINTERS SINCE
*
1896
WELDON. WILLIAMS & LICK
P. O. Box 168
Fort Smith, Ark^ 72901
• ••
I ncreased film costs, higher fixed
operating expenses and larger, more frequent
advances and
guarantees required
by film companies
are contributing to
the "greatest profit
squeeze" on exhibitors
in the history of the
theatre industry, according
to Perry
Lowe, treasurer of
the National Ass'n
of Concessionaires
(NAC) and co-founder
of Cinema Centers Corp. and Theatre report require a regular calculation of yields
Management Services.
to assure that patrons are receiving the
Addressing an audience of nearly 300 proper portion for which they are paying?
persons attending the NAC-sponsored concessions
Show-A-Rama
• Do you approach refreshment stand
seminar during 19 pricing through a weighted cost-of-goods
approach and then pass along savings to
last month in Kansas City, Lowe emphasized
the increasing stress being exerted on patrons as your cost of goods is reduced?
the refreshment stand in the theatre own-
• What is your policy on leftover food
er's profit picture. "We are moving dangerously
toward an industry where we are
showing movies in order to sell candy,
popcorn and soda," Lowe contended. He
quoted from the most recent financial statement
of General Cinemas, which shows
that 100 per cent of its 1975 profit increase
within the theatre division was due
to refreshment profits alone.
Shun Quality Compromises
Lowe urged exhibitors to restrain their
quest to increase concessions profits, resisting
quality compromises that they see as
leading to larger profits in the short run.
Invariably, Lowe pointed out, succumbing
to those temptations will lead to long-term
suicide,
not only for the refreshment stand,
but for the total theatre operation.
The list of ten temptations that Lowe
outlined were directed to the relationship
between theatre owner and patron—how
refreshment items are prepared or merchandised
by theatre employees.
• If you don't use real butter as your
popcorn topping, have you adjusted your
packaging, point-of-purchase display materials
and dispensing equipment to reflect
this
fact?
• If you serve ice with your cold drinks,
have you adjusted your syrup mixture to
prevent serving a diluted drink?
• Do you check the freshness expiration
date marked on most candy bars to be
sure that your patrons are not buying stale
candy?
• If you serve hamburgers and hot dogs,
do you alert customers to the fat content,
filler or soy content?
• Do you know the true shelf-life of
every component of every refreshment product
you sell, and do you have an orderly
program of stock rotation to maintain these
tolerances?
• The U. S. General Accounting Office
has released a report on the inspection of
185 restaurants in nine cities. Ninety per
cent of these restaurants did not meet minimum
sanitation requirements. Would your
refreshment stand pass such a test today?
• Does your refreshment stand inventory
at the end of the evening? If you store
cooked food from one day to the next with
the intention of re-preparing it for sale, do
you know the health risks?
• The above nine questions have dealt
with quality in regard to quality of purchased
goods or preparation of merchandise
for sale. How many of you go one step
further and provide control, inspection and
supervision of your refreshment stand personnel
to assure quality of service?
Lowe told the audience a grade of six
out of ten was not passing.
Earlier in his address, Lowe discussed
the situation which has found operating
profits, as a percentage of total volume,
steadily declining.
On the one hand are the concentration of
powers among distributors and exhibitors,
and the downward trend in total motion
picture production. "Distribution concentrations
of powers through recent mergers
and acquisitions," Lowe noted, "have resulted
in the top five distribution companies
releasing pictures accounting for over 65
per cent of the total boxoffice gross in the
U.S. during 1975. He added that during
1975 only one of the top 20 grossing pictures
was distributed by an independent.
Regarding the theatre circuits, Lowe said
that the five largest now account for o\cr
53 per cent of total circuit revenues. In
1970 the same five accounted for onl> Id
per cent. As an example, Lowe quoted from
Continued on page 21
The MODERN THEATRE SECTION

When it comes to making great popcorn, and giving
it great taste, Durkee promises a lot, because we
have the products that make great popcorn.
Promise 6. Durkee Pop'All.
This hquid popping oil goes to work fast, and it
won't gum up the works by gumming up the equipment.
Promise 7. Durkee Popex.
A coconut based, colored, semi-liquid popping, and
seasoning oil that extends shelf life.
Promise 8. Durkee Dress-All.
The buttery flavored, colored topping oil that adds
the final touch to popcorn.
With every Durkee product, you get the promise
of a quality product. And the promise that the
product you buy will do what we say it wil
we'll refund your money.
And we're not just
saying it to butter you mm
up either, we mean "''
it.
©unKge
OURKEE FOOD SERVICE CROUP
PLRKEE FOOD SERVICE GROUP, SCM CORPORATION
Every product is a promise
JXOFnCE :: April 19, 1976

MAC Heads
Hold Midyear
Board Meeting
Officers, diiectors and commiiiee chairmen of the National Ass'n of Concessionaires
took advantage of the recent Show-A-Rama 19 tradeshow and convention
to hold their midyear board meeting in Kansas City. Those attending included,
seated left to right. Paid Mezzy, Louisville, Ky., vice-president; Harold F. Chester,
Salt Lake City, chairman of the board; Alfred S. Lapidiis, Los Angeles, president;
Perry Lowe, Boston, treasurer; Mary McCreary, Lexington, Ky.. regional vicepresident;
second row. left to right, Nat Buchman, Boston, director; Len Lowengrub,
Los Angeles, regional vice-president; Rufus Harris, Nashville, by-laws committee
chairman; Bert Nathan, Bayside, N. Y., past president; Irving Singer,
Industry, Calif., director; Lloyd Hughes, Seattle, regional vice-president; Vernon
B. Ryles jr., Portland, Ore., director; Frank Liberto. San Antonio, regional vicepresident;
Douglas L.
Larson, Minneapolis, regional vice-president; Sydney Spiegel.
Toronto, regional vice-president; Chuck Winans, Chicago, executive director; third
row, left to right. Frank O'Brien, Atlanta, director; Art Vogel, Hamburg. Iowa,
regional vice-president; Virgil Odell. Caldwell, Ida., director; J. C. Evans, Cincinnati,
director; Jack Burlington, Kansas City, long-range planning committee cochairman;
and Richard Grossman, Oakhurst, N. J., regional vice-president.
ASK FOR
BUHERCUP
BUTTERCUP-leakproof . . waxfree
with Vita-Glaze*—the name
Brand your customers ask for.
BUTTERCUP-in 5 popular sizes,
a size for every need and
appetite.
BUTTERCUP-Superior construction,
custom created to increase
your butter popcorn sales.
BUTTERCUP-imitated but never
duplicated . . the original
buttered popcorn container.
BUTTERCUP-now in 85oz. and
170OZ. tubs.
Write for BUTTERCUP brochure.
1103 NORIH MAVFAIR ROAD
MILWAUKEE, WISCONSIN 53226
The MODERN THEATRE SECTION

Avoid Quality Cuts-
Continued from page 18
General Cinema's recent annual report,
which indicates that it owns 4 per cent of
the total theatre screens in the U.S. These
4 per cent control 8 per cent of the total
U.S. theatre income. He said he sees the
large circuits, fired by public financing and
aggressive building programs, as increasing
their dominance in the years ahead.
Citing the downward trend in production,
Lowe pointed out that 143 new films were
released in 1973 compared to 122 in 1974,
and that the figure for 1975 was 36 per cent
less than 1974. Estimates for this year are
25 per cent below last year's figure, he
noted. "Total release, including re-releases,
will surely number fewer than 100 for the
first time since our industry began," Lowe
remarked.
On the other hand are increasing fixed
operating costs, such as utilities, wages and
cost of living indexed negotiations, and the
exhibitor's weaker "current position" caused
by film companies requiring larger and
more frequent advances and guarantees.
United Artists, Lowe pointed out, has announced
that all its playdates will now require
advance monies. "Apparently, gone
are the days when film was an 'account
payable' on your balance sheet," Lowe said.
"It's now more and more of a 'prepaid
expense,' and therefore, a questionable 'current
asset.'
NAC Canadian Region 9
Plans 1-Day Conference
Nearly 300 food and drink concessionaires
are expected to attend a one-day conference
Monday (26) in Toronto, sponsored
by Canadian region 9 of the National
Ass'ii of Concessionaires. The meeting is
being held in conjunction with Host Ex
'76. the Canadian restaurant and hotelmotel
show.
1 he agenda includes a joint morning
session with the Canadian Restaurant Ass'n
at which time Dr. Frederick Herzberg, professor
at the University of Utah and authority
on employee motivation, will conduct a
seminar entitled Work Motivation Today.
In
the afternoon the NAC Canadian regional
committee will meet in a business session
to discuss topics related to marketing and
personnel selection.
Nominate Paul Mezzy
NAC President-Elect
Paul Mezzy, Pammco Food Service.
Louisville, Ky., officially was nominated as
president-elect of the National Ass'n of
Concessionaires (NAC) at
the organization's
nikl-\ear board meeting last month during
shou-A-Rama 19 in Kansas City. Associilion
president Al Lapidus made the announcement
during welcoming remarks at
in NAC-sponsored seminar.
Mezzy had been re-elected a vice-president
during the association's fall board
neeting in New Orleans.
Counter Windsor
WN16CP (Also available
without seasoning pump
Cretors Counter
Windsor will
nickel and
dime you to
$45 an hour.
or in floor model.)
Capacity: 16-oz.
Dimensions: 30" wide X
24" deep X 41" high
Voltage: 115
Hot Popcorn. 15C a bo.x. Sell 320 boxes in
an hour and you're doing the kind of high-volume
business Cretors Counter Windsor was made for. $45
an hour business.
Cretors Counter Windsor with an ail steel 16 oz. kettle
turns out 320 bags of delicious popcorn every hour.
And you can expect that kind of consistent, dependable
sen/ice year after profitable year.
r-7 s>
ORETORS
The handsome Counter Windsor has a four blade agitator to insure
uniform popping. Spring loaded dumping action. Exhaust blower system with
washable filter. Forced hot air conditioner system. An automatic seasoning
pump with heavy duty cast aluminum heating element that cannot be
damaged by forcing into a pail of hard coconut oil. And all switches are
conveniently mounted at eye level in the top of the machine.
Cretors Counter Windsor is ideal for any high-traffic, heavy-volume
situation that demands portability. It's quite a machine when you think .
about it. It's a $45 an hour opportunity. And it makes your concession look
like a million.
Cretors is also your headquarters for Popcorn
Warmers, Cotton Candy and Carameicorn Machines
and Accessories.
Send for complete information about the Cretors
line and the name and address of your nearby
Cretors Distributor.
CRETORS
27 Popcorn Building
Nashville, Tennessee 37202
Factory: Chicago, Illinois
Cretors is Popcorn
(and has been since 1885.!
April 19, 1976

.
Strong Trade Association Important,
ShoWesT '76 Conventioneers Told
Described by many of those meeting last
month in San Diego as "one of the most
productive and informative regional conventions
in recent years." ShoWesT "76 scored
a 25 per cent increase in registration figures
over last year's. In addition, the tradeshow
was a sell-out, with exhibiting companies
representing all areas of the concessions and
theatre industries.
Al Lapidus. president of the National
Ass'n of Concessionaires (NAC), which
sponsors the event together with the National
Ass'n of Theatre Owners (NATO)
and Theatre Equipment Ass'n (TEA), told
the opening day crowd that the need for a
strong trade association was greater today
than at any other time in their history.
"By government standards," Lapidus noted,
"most of us here are all small businessmen,
and we're being inundated by paperwork
and legislation." He stressed that it
had been through good communication
channels and a positive approach to working
together that association members had
been able to defeat legislation thought to be
harmful to the industry.
"The impact of our association on government
actions is growing stronger as our
responsiveness becomes more evident,"
Lapidus said, adding, "its effect on our
industry can only increase."
1
Puts product
where people will
pick it up and buy
it. Great for butter
corn, pizza, trench
fries and other
goal." Power people, he explained, like to
During one of the business sessions held
influence others, a trait to be desired in a
on the second day, members were coached
manager. He emphasized, however, that
on proper methods of fighting legislation
such people set unrealistic goals which are
they might think to be improper by a panel
either too easy or too hard.
including Joseph Alterman, executive director
of NATO and specialists versed in
legislative
expertise. Two main points brought
out during the discussion were that too few
industry members were using their democratic
powers against legislative forces, and
those that did waited until the last minute
to do anything. The panel also cautioned
members not to be afraid of their elected
officials, to cast a keen eye on what is happening
at all levels of government, to keep
intra-association channels of communication
fluid and to admit when a legislative
member might be right, but also show concern
how legislation will adversely affect the
industry.
Motivation Seminar
Another seminar dealt with motivation
and was led by Angelo Fortuna, director of
manpower and organization development,
ARA Services, Philadelphia. Pointing out
that all motivation rests within the individual,
Fortuna stressed that one doesn't
motivate people, "you have to set up situations
in which people are motivated."
According to Fortuna, the motivated person
will reflect upon the following considerations:
"This is my goal and these are
the obstacles. That's how I'm going to surmount
them and this is what I'm going to
get. If the obstacles are of such a nature
that I can't (attain it), I will modify my
Northeast NAC Preparing
For May 19-21 Convention
Members of the Northeast regional convention
committee of the National Ass'n of
Concessionaires (NAC) are finalizing plans
for the association's regional convention
being held May 19, 20 and 21 at the Nevele
Country Club, Ellenville, N.Y.
"Concessions '76" is the convention
theme. In addition to an outstanding panel
of speakers, who will cover a wide range
of subjects pertaining to the refreshment/
food service industry in the leisure-time
field, there will be three days of activities
including food functions, cocktail parties,
golf and tennis tournaments, swimming,
plus a complete program for the ladies.
Attending the convention will be vending
operators, food service operators and concessionaires
in many diverse fields including
theatres and auditoriums.
Names of speakers and other program
details will soon be announced.
T^l^' NEW m

I
j
using
j
theatre's
1 collected
1
on
1
testant
I
!
be
!
Rubber
I
old
I
I
of
j
1975
I
paper
Contests-
Conlinued from page 17
an exhibition of skill. In many states, games
of chance (random drawings from a common
container, sweepstakes, etc.) constitute
a lottery. Before initiating any contest
like this, check with the local authorities to
see if it is legal.
The following are suggestions as to possible
contests that can be used in the months
to come. Their adaptability is limited only
by the exhibitor's imagination. Although
some are applicable mainly to children and
others strictly to adults, there are those
broad-based enough to be attempted by an>'
member of the family. The choice is up
to you.
• How many words can be constructed
the letters in a film title or in your
name? This is a specially good contest
for family and children's films. The
entry with the most words, submitted first,
wins the prize.
• Initiate a scavenger hunt. Have all
the contestants begin and end at a certain
time and award the prize to the person who
collects all the items first. Treasures to be
during the hunt should he listed
a sheet of paper and given to each conat
the beginning of the hunt. Here
are some suggestions for items which could
collected:
band, old bicycle tire. Mason jar
top, bed spring, gunny sack, candle stub,
doll, pencil with the eraser worn down,
black crayon, ticket stub from your theatre,
copy of yesterday's newspaper, piece
string, old paint brush, soft drink can,
calender, copy of Reader's Digest,
clip, picture of Henry Kissinger, old
spark plug and old 45 rpm record.
• Hold a drawing contest wherein the
contestant draws a scene from the picture
that you are promoting. Select a panel of
judges. The best picture wins a prize.
Exhibit the entries in your lobby.
• Have children create models that
represent a picture that is coming to your
theatre. For example, if you have booked
"Midway," ask the contestants to make ship
models. If the film is "Nickelodeon," have
the contestants make a model of an old time
theatre.
• This Independence Day is an ideal time
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for Bicentennial contests.
They could be related
to a particular feature you are playing,
or not related at all. Here are some
suggestions.
1 "Why I Love America" essay contest.
2. Have the contestants write a short
essa\ on an incident in American history.
7

j
Contests-
Coiuiinied from page 23
how your theatre can be improved. Award
a prize for the most helpful suggestion.
• Make arrangements with a local radio
or television station to interview the winning
child on a morning talk show. Then
ask each contestant, in 50 words or less,
why he or she would like to be on radio
or television. The winner is then interviewed
at
the appointed time.
• Poetry writing is fun for children and
adults alike. At one time or another, everyone
has devised a satirical limerick or a
four line jingle. Have the contestants compose
a poem concerning the film which you
are about to show at your theatre. Short
poems are best and may consist of either a
limerick, quatrain or couplet.
• If you have booked a film with a central
character or theme, ask your contestants
to think of as many words as possible that
relate to your key word or theme. For example,
if the word is monster, contestants
may use such words as creature, dinosaur,
Frankenstein, Godzilla, goul and vampire.
If your key word is crime, then they might
answer with murder, John Dillinger, bootlegging
or larceny The entrant with the most
words deemed appropriate by the judges
wins the prize.
• Everyone enjoys a beauty contest, so
lEN DOES LESS BECOME MORE?
Many times what a product is worth can have very little to do with its
purchase price. Some products can cost you less when they are first
purchased.then cost you more when they fail. A product's worth includes
many things including the purchase price in relation to the length of
expected service and the service reliability of the manufacturer.
If a product is good to begin with, it will last a long time doing all those
things it's supposed to do. If a product is great, it will last longer than
you expected and do more than it promises. That's
there is no reason why your theatre couldn't
hold one. Let the judges chose the woman
who is the prettiest, the girl who has the
highest grade point in school, or the best
homemaker. Another contest of this type
could be applied to babies.
• Hold a look-alike contest after one
the film's stars such as Paul Newman.
of
This contest can also be used for animal
films. Note the success of "Benji" look-alike
contests this past year.
• Put on an old time amateur or vaudeville
night at your theatre, inviting local
entertainers to participate. This would be
a good contest to run in conjunction with
"The Sunshine Boys," or "That's Entertainment,
Part 2." Hold the contest first and
then show the film. The judges could announce
their decisions after the conclusion
of the movie. I highly recommend this contest
to all theatre owners who have stages
in their auditoriums.
• In the same vein, an amateur hillbilly
show could be conducted in conjunction
with a country music feature. This would be
an ideal setup for the second (or even
third) go-round for "Nashville" at your theatre.
• If you are showing a horror film,
have children make themselves up as monsters
and pick the best and most original.
Publicize
Contests
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A final word about contests. Get the
word around town that you are conducting
one. Contact television and radio stations
and newspapers to tell them what you are
planning. The media will be happy to cover
the event, with the result being very likely
much free publicity for your theatre and
the film you are promoting. That publicity
will reach millions of people.
Promotional stunts have been used with
varying success for many years in exhibition.
Some have attained classic status and are
remembered to this day. Others have backfired
on their perpetrators.
By using promotional stunts, the exhibitor
sometimes delves into realms that could
infringe on local ordinances. Charges for
disturbing the peace could be brought
against a hapless exhibitor by any irate
citizen. Therefore, before any promotional
stunt is decided upon, it's wise to contact
local authorities.
Promotional stunts come in infinite sizes,
shapes and varieties. However, there is a
very real possibility that they can be misunderstood.
The story is told of an exhibitor who
was promoting a film with a crime theme.
The film contained a bank robbery as a
highlight, so the exhibitor thought he would
create his own mock robbery as a promotion.
He hired a couple of actors to
"rob" his boxoffice and contacted the
media. At the appointed time, the mock
robbery occurred. However, the exhibitor
had neglected to inform the local police
about the gag, and even before the robbery
was completed, the efficient arm of the law
arrived, sirens screaming, and arrested the
"robbers." When informed of the gag, the
police, understandably, were quite put out
and proved their displeasure by carting the
The MODERN THEATRE SECTION

1 in
j
There
j
which
fines.
are other types of promotions
aren't so hazardous. These are pro-
that are held within theatres. They
consist of everything from an anniversary
celebration to a popcorn giveaway.
Furthermore, these promotional stunts are
j
motions
I can
I
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!
atre.
;
tive
j
anniversary,
'
whole lot—including the protesting exhibitor—down
to the station. Needless to say.
the exhibitor received more publicity than
he had expected; but. he paid for if dearlv
a great deal safer than those perpetrated in
the streets.
Here are a couple of ideas for promotional
stunts. You'll have to judge the suitability
of each for yourself. Once again,
however, before you attempt any stunt outside
the confines of the theatre, remember
to check with local aulhorities.
• Advertise a horror film by dressing
an employee up in monster makeup and
have him walk the streets with a sign bearing
the name of the film and the theatre.
Allow a youth or other worthy organization
to have a bake sale in front of your
theatre. A sidewalk art show would be another
activity in the same vein.
• Conduct a birthday party for your the-
• A special Christmas morning treat of
children's movies can be initiated for underprivileged
kids. Show a children's feature
and some cartoons.
• Run midnight shows of adult films.
• Contribute the proceeds of one day's
exhibition
to a favorite charity.
• If you manage a very old theatre
(especially one that has been around since
silent days) and have an employee (or know
one who has since retired) who worked
at the theatre in days gone by, arrange to
have the person on the local talk show to
reminisce about his or her experiences.
• If a famous star is in town, lure the
person to your theatre for an autograph
session.
• Book a week of films featuring a favorite
star and initiate a film festival.
• Place popular magazines in your lobb\
so that earlycomers won't have to stare ai
each other while waiting for the feature
to
begin.
• Perhaps the greatest promotional asset
that your theatre has are your employees.
Make sure that they are neat, well-dressed
and treat each patron with respect and coLirtesy.
Make patrons feel as if they are kings
and queens, and they'll return again and
again.
The first western movie was a 50-fl
vignette made h\ the Edison Co. in IH95.
It was called "Cripple Creek Barroom."
This type of activity is especially effecif
your theatre is approaching a special
such as its first, tenth, silver or
golden.
• Turn your lobby into a showplace for
local artists. Hang works of art there in
full view of your customers. Each time you
change the collection, invite the media to
a reception in the lobby.
• Don't forget to have "ladies' day" often
and give the female customers a ticket discount.
• Give senior citizens an admission discount
during the day, and on weeknights.
• Have a popcorn promotion, in which
patrons buy one box and get the second
at half price.
• At a drive-in, have one night a week
when you charge a flat admission price per
carload.
at
• Don't overlook "dusk to dawn" shows
drive-ins.
• Country music or rock shows are ;i
sure bet at drive-ins before the movie begins.
• Initiate a flea market at your drive-in.
Charge people who wish to sell items a
flat fee to set up, but let the browsers in
for free. If your flea market is well attended,
you'll probably do a booming business
at
the concessions stand.
• Try to work a percentage deal with
those companies still distributing cartoons,
and show a series of them for a matinee.
• If your drive-in doesn't provide playground
equipment for children in the audi
ence, look into the possibility of installing
it immediately. Patrons with families want
to come early to get a good spot, but they
wonder what they're going to do with their
children in the hour before the show starts.
• Use more cartoons.
• If patrons (especially those with children)
request to do so, let them take a short
tour of the projection booth. Do this,
however, before the show starts.
• Let your theatre sponsor a paper or
tin can drive, donating the money to charity.
April

Importance of Rapport Between Manager^
Amusement Editor Can't Be Overstressed
By ALLEN M. WIDEM
To the generation of cinema
managers across the U.S. and Canada that
reached aduhhood during the 1940s and
1950s, before television, the importance of
daily contact with the printed word has
always been of utmost importance. A theatre
manager's friendship with amusement
editors, advertising managers and composing
room foremen at area newspapers meant
—and still means—continuing support of
current and upcoming screen product. A
break for a major attraction, for that matter
a mention for a less-important release,
traditionally has resulted in a theatre manager's
constant contact with newspaper offices.
Over and beyond providing pertinent
publicity matter and theatre time schedules,
the time taken by the manager with the
amusement editor has given the motion
picture theatre an advantage over the oppo-
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with the wind, get in touch soon. We know exactly what to do to
screen towers that are down cmd out.
sition—other entertainment elements such
as night clubs, amusement parks, and the
like.
With the latter-day overnight emergence
of a new generation of theatre managers,
many with no past film industry ties, the
importance of maintaining contact with
newspapers cannot be overemphasized. It is
not enough, nor has it ever been, for a
theatre manager to believe that he's providing
journalism contact through dispatching
an aide with press sheet, stills and theatre
time schedule to newspapers. To garner
sustaining impact and to bolster audience
endeavor on a week-after-week basis,
appeal, he has to seek out amusement editors,
discussing at length the needs and requirements
for daily amusement page exposure.
To the manager shying away from such
pleading
"too busy" or "not important," the very
evident availability of free space providing
the impact of glamor—the very ingredient
of showmanship—should prove the deciding
factor. Amusement editors are people
who seek to enhance and embellish their
page readership and what better avenue of
expanding their sights than to listen to a
theatre manager's ideas, suggestions and
the
like?
Keep Editors Informed
Don Baker, majordomo of advertising
for Loews Theatres, New York, and long
a pace-setter in promotional patterns via
the National Ass'n of Theatre Owners
(NATO), constantly has maintained that a
theatre manager indeed should visit his local
amusement editor every week "even if a
new picture is not opening, to make sure
that he has press material on hand for future
booking." Too, Baker has contended
that a theatre manager—to back his own
idustries,
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Richfield, Ohio 44286
216-659-6631 (on 24-hour call)
for information call toll free (800) 421-1256
in California call collect (213) 321-5641
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IMIFRSANIi
iACKGROUNH
credibility—should call an amusement editor
immediately when bookings are changed,
so that the wrong information does not appear
either in publicity and stills or in the
theatre time schedule. Moreover, backstopping
a theatre manager's credibility even
more, a manager should take the time and
effort to check the first edition of the newspapers
to make sure that whatever matter
is published is factually correct. Nothing
galls an amusement editor more than to
have his managing editor or publisher blast
away on the phone about a miscue involving
published material that is so obviously
wrong in the first edition. A quick phone
call from a concerned theatre manager can
resolve the matter calmly and courteously.
As for on-going contact with advertising
managers, it must be readily acknowledged
that no newspaper wants to accept advertising,
be it large or small, at the last minute.
Consider the situation in which page layouts
have been dummied-in, a composing room
shift is about to go off duty, and along
comes a 2x6-inch ad for an important theatre—the
fault, regardless of the circumstances
involved, of the theatre manager.
And for said theatre to caption the ad instruction,
"Preferred Position, Please," is
comparable to rubbing salt into an aching
wound.
Ad-submission deadlines must be observed
each and every week. If there is a break-
The MODERN THEATRE SECTION

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composing
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i
and,
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The
composing room foreman is the indii
vidual,
I
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allowed
!
nation's
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ing
I the
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'
through
:
not
down in communications—i.e., a manager
does not really remember from the predecessor
manager what time ads have to be delivered—a
manager should take the time to
sit down with the ad manager
i
and deterthe
best time and the best place for
ads to be delivered.
A manager should make his presence
known, too, to the composing room foreman.
As a key component in newspaper
production, he can make an ad look better
by checking on its composition personally.
manager taking the time to seek out the
room foreman—and perhaps
extending the courtesy of passes on occasion—
will find the on-going woes of faulty-
ad composition markedly reduced,
in time (through consultation), com-
resolved.
about something happening in the theatre's
immediate neighborhood will be appreciated,
especially if it warrants page one attention.
A newspaper cannot conceivably
cover its given geographical region on a
block-by-block basis, but an occasional
phone call from the theatre manager can
contribute to the paper's basic coverage.
A man newly assigned to a theatre should
make a practice of reading the area's newspapers
carefully. He can determine audience
patterns, ascertain population shifts
and read of upcoming community events in
which the theatre itself, perhaps, can be a
contributing factor. The newspaper is a
daily, year-round line of communication for
an enterprising theatre manager. He should
not allow his ties to wither in apathy, fade
away in neglect.
Unknown Bit Actor Thrown
Into Cowboy Film Stardom
Way back in 1903, director Edwin S.
Porter was setting up a shot for his classic
western, "The Great Train Robbery." He
asked one of the actors standing around if
he could ride a horse. The man said that
he could.
When this unknown bit player mounted,
the horse promptly dismounted him—on
his head.
The extra was G. M. Anderson, who a
few years later became "Bronco Billy"
Anderson, the industry's first great western
star.
too, who attends to last-minute
changes, such as schedule changes for a
theatre booking. A rapport with the man
can provide him with a better insight into
what the theatre seeks to project.
Through NATO, Baker has promulgated
the theory of non-amusement ads not being
on the amusement pages of the
newspapers. He holds to the thinkthat
non-amusement ads detract from
very goal of expensive motion picture
theatre advertising, and, for that matter,
urges exhibitors to unite to lodge complaints
when the practice is allowed to continue
unchecked. Again, friendship with an ad
manager can resolve such a problem; but,
the friendship should be maintained on a
regular basis—through visits, through phone
calls. This will eliminate the ad manager's
immediate thought of who? when a call-ofcomplaint
comes in from an irritated theatre
manager.
Seek Tie-ins
An ad manager can prove an enormously
rewarding source of promotional assist for
a motion picture theatre. Suggesting a cooperative
ad page tied in with restaurants
and the like for a Get Out on the Town
peg—with emphasis on entertainment, most
especially motion pictures—can give a cinema
tremendous impact at, significantly
enough, minimal expenditure. A cinema
manager should find participating in public
safety messages and community-betterment
programs, backed by full-page, co-operative
advertising, can enhance his theatre's prestige,
too.
In maintaining a constant personal check
ol newspaper ads, a theatre manager should
make sure that signature cuts can be made
easily—that the type has not broken down
continued use. A poorly-defined
ad border can be corrected with the next
edition—if the page is "going back" anyway
(this can be determined through a
quick phone call).
.A.bove all, newspaper-contact should not
be maintained on a sometimes basis. A manager
making sure that he visits his amusement
editor at least one day a week (and
by phone!) will find the editor receptive
to suggestions. A phone call to a city editor
L
April 19, 1976
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iMnMiii!
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i
NEW
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EQUIPMENT
§ DEVELOPMENTS
Canrad-Hanovia Markets
Light-Sensitive Tape
Spol-l.ight pressure sensitive tape that
glows in the dark is now available from
Canrad-Hanovia, Inc.. for backstage theatre
applications.
The tape emits a phosphorescent glow
visible to the dark-adapted eye for up to
eight hours, according to the company, and
can be reactivated limitless times by exposure
to any light source. Processed on
heavy-duty, washable vinyl, the tape is said
to adhere virtually to any surface—stage
floor, walls, metal equipment and scenery.
Spot-Light tape is available in 1-, 2- or
3-inch widths on 5- or 10-yard rolls.
SMPTE Announces
Catalog Publication
The Society of Motion Picture and Television
Engineers has just published its new
1976 catalog of test materials for motion
pictures and television. Listed in the catalog
are films and slides to test film projector
performance and for checking movie sound
reproducing equipment.
Items listed for the first time include a
new group of monochrome television test
patterns for setting up and checking TV
cameras and telecine systems, and new
Super 8 sound test films in both 18 frames
per second and 24 frames per second.
Dimmer Slide Control
Introduced by Lehigh
Lehigh Electric Products has introduced
a new Lumigrav dimmer slide control for
use with all Lehigh dimmer units. Rugged
and compact, it features solid state circuitry
that permits quick and easy plug-in connection
to the control console.
Measuring 4x1x2 inches,
the new control
is shallow enough to fit a 2'/2 -inch-deep
box. An exceptionally smooth slide over a
long length of travel is provided for expanded
control from full on to full off.
Strong Markets New
Super Trouper Model
Strong Electric Corp. has designed a new
xenon Super Trouper follow spotlight which
operates from a 115-volt circuit. The company
designed the new model in answer to
numerous requests for 115 volt operations
for use in buildings which cannot accommodate
220 volts.
It uses a 1,000-watt horizontal xenon bulb
and projects about the same amount of
light as Strong's carbon arc model.
30-Year
Anniversary
Marked by Perdue
Jack Hoxie, Fred Hume, Tom Tyler and
Jack Perrin. These were some of the film
stars pictured on posters Roscoe E. Perdue
put up as a youngster in 1927 for $1 a week
and free admission to all the movies.
Finding his "role" in the motion picture
industry enjoyable. Perdue first went to
work full time almost ten years later for
NATO board chairman Paul Roth's father
and uncle at the State and Strand theatres
in Harrisonburg, Va. Another ten years
found Perdue back in Roanoke, having
served four years with the U. S. Army -n
its psychological warfare branch during
World War II. In Roanoke he founded
Perdue Motion Picture Equipment, Inc. As
president of the company over the past 30
years, he has been able to share in a number
of important industry firsts.
In 1963 Perdue installed booth equipment
in the world's first twin theatre, th;
Parkway I & II, an AMC house in Kansas
City, Mo. The following year he supervised
installation of the first automation equip
ment in a theatre complex, the Embassy I
& II, again AMC's and again in Kansas
City. Working with architects and engi
neers, he designed and built the booth and
equipment, including automation, for the
world's first quadplex, the then AMC Metro
4 theatres in Kansas City.
To keep in touch with European advances
in theatre equipment. Perdue traveled
to such countries as Italy, France and
England in 1965, studying developments in
areas of automation and xenon lamps.
In addition to his theatre equipment
business, Roscoe has operated a film processing
laboratory for 16mm and Super 8,
both black and white and color. He is,
moreover, a professional cinematographer
and still enjoys filming a football game now
and then.
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The MODERN THEATRE SECTION

I
How
!
Look
1 INCREASES
J
J
1 EASY
Ben Turpin's Satire
Charmed Audiences
This month The Modern Theatre looks
at Ben Turpin, probably the busiest of all
the Hollywood comedians working in silent
films. From 1912 on until the '30s, he appeared
in thousands of shorts and feature
length comedies. A master of satire, he
spoofed most of the important pictures and
layers of the day during the "208.
PROJECTION
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Turpm was to producer Mack Sennett
what the versatile James Finlayson was to
Hal Roach: a good all-around workman.
He supported the most famous clowns of
the day in their starring vehicles and had
enough style, himself, to carry pictures in
which he starred.
Unfortunately, the greatness of this crosseyed
clown with the toothbrush moustache
is largely forgotten today, except for a few
bits of faded celluloid through whose dim
shadows the brilliance of one of the greatest
comedians of all time shines through.
Distributor-applicator areas available.
For details contact Mel Miller.
In May's
MODERN THEATRE:
Seating and
Floor Covering
Bulletin & Directory
Board Mfg. Co.
2317 W. Pico Los Ang. 90006
phone (213) 382 1147
Tip for Finding Frame Line
many times have you cursed black
[leader that was devoid of frame lines, wonidering
how it would be possible to get the
darned thing spliced in frame. Well, here's
lone solution.
around your booth and you'll probably
find an old piece of Academy Leader
with nice, clear frame lines. You'll need a
strip about 3 feet long. Next, ask your boss
for a strip of adding machine paper which
is as long as the strip of film you have. Lay
the paper on your inspection table, and the
old leader over that. Trim the sides of the
paper to make a neat job and tape the whole
[iffair down between your rewinds.
Having done that, finding your "invisible"
[irame lines is merely a matter of matching
vour perforation on the film you are splicng
with the perforations and corresponding
rame lines on your worktable.
Abel Gance made his film "Nupulct
1925, using a Cinerama-lil

Eprad's Training Seminars Provide
In-Depth Look at Company Products
SPROCKETS - intermittent, feed,
take-up, sound,
hold-back;
all sizes and types.
FILM TRAP -shoes, pads,
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complete assemblies.
INTERMITTENT MOVEMENTstar\«heels,
cams,
bearings, shafts,
repair kits,
complete assemblies.
APERTURE PLATES -all ratios,
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ROLLERS -pad, magazine,
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GEARS -helical, spiral bevel;
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Surrounding Al Bourdouris. holding placard, president of Eprad. Inc., are company
officers and graduates of a recent three-day dealer-training senunar held at the
firm's headquarters in Toledo, Ohio. The regularly scheduled sessions provide
Eprad dealers and their personnel with in-depth knowledge about company products
so they can more efficiently serve the needs of theatre operators. Shown here,
front row, left to right, are Pat Moseley, Cineqidp, St. Louis; Bernie Thompson,
Mid States Theatres, Cincinnati; Barry Zadigian, Eprad marketing vice-president;
Jack Jablonow and Richard Smith, Mid America Theatres, St. Louis; standing,
left to right. Bob Ashurst, Theatre Equipment Service, Pittsburgh; Larry Phillips,
Charlotte Theatre Supply, Charlotte, N. C; Jeff Jeffcoat, Theatre Equipment
Service; Boudoiiris; Frank Worthington, Eprad Central region sales/ technical support
manager; Charley Matthews, Capital City Supply, Nashville; Helen Trautman.
Eprad, Pittsburgh; Richard Kirsh and Dewey White, Minneapolis Theatre Supply,
Minneapolis; and Bob Boitano, General American Supply, Portland, Ore.
Exhibitor Praises Box' Setup by American
Film Transport as Being Trouble-Free
I
SHAFTS - all types, hardened
steel, precisely ground.
STUDS -rollers, gears.
ALL AVAILABLE
from THEATRE
EQUIPMENT
DEALERS
machine works.inc.
900 N. Larch Avenue
Elmhurst, 111.60126
(312)832-8990
.tincricaii Film Transport Systems, Inc., Gainesville, Fla., is finding success with
i/.v -Bu.x" setup. In the picture at left, John Orcutt, manager/ projectionist of the
Boulevard Drive-In, West Palm Beach. Fla., admires a recent Box installation
at his theatre. The system uses double feature reels and Eprad Superstar lamphouse.
Moving the old equipment out and the new in took only six hours. Another
Box installation was made when the Gainesville Drive-In was twinned, right.
Manager Larry Biennun wrote the company to praise the system. "It is my
pleasure to take this opportunity to compliment you on putting together a piece
of equipment that is as trouble-free as this is," Bierman said in the letter. The
Gainesville twinning was accomplished with the help of American Film's Port-Tu-
Booth projection facility shown in the picture.
The MODERN THEATRE SECTION

CONDENSED INDEX OF PRODUCTS
Page
Page
ATTRACTION BOARDS, IV\ARQUEES,
LETTERS & CARD DATERS
Bevelite-Adler
26
Bulletin & Directory Board Mfg.
Co 29
National Screen Service 15
Sign Products 28
Wagner Sign Services (National 3M) 16
AUTOMATION SYSTEMS
Eprad,
Inc
National Theatre Supply
Xetron Products Div., Carbons,
17
PROJECTION LENSES
The Marble Co., Inc. (Sankor) ...
Xetron Products Div., Carbons,
PROJECTOR REELS
Goldberg Brothers
PROJECTORS/SYSTEMS
Xetron Products Div., Carbons,
Inc.
RECTIFIERS
(Cinemeccanica)
Christie Electric Corp.
REPLACEMENT, REBUILT PARTS FOR
BOOTH EQUIPMENT
LaVezzi Machine Works, Inc
SEATING
Massey Seating Co.
SOUND EQUIPMENT
Eprad,
Inc
WALL COVERING-DECORATIVE &
ACOUSTICAL
Econo
Pleat
Soundfold,
Inc
BOXOFFICE EQUIPMENT & SUPPLIES
Goldberg Brothers 25
Weldon, Williams & Lick 18
CARBONS
The Marble Co 14
CONCESSIONS STANDS, EQUIPMENT &
SUPPLIES
Butterful,
Cretors,
Inc
Inc
Durkee Food Service Group
Manley,
Inc
Odell Concession Specialties
Co.,
Inc
Supurdisplay/Server Sales,
DRIVE-IN THEATRE EQUIPMENT
(Screen Towers, Fencing,
Inc
Canopies,
Heaters, Junction Boxes, Speakers,
Paint, Playground Equipment etc.)
Optikote (Prokote) 29
Projected Sound, Inc 10
Reed Speaker Co 12
Selby Industries, Inc 26
Spatz Paint Industries, Inc 29
Xetron Products Div., Carbons,
Inc 17
FILM HANDLING SYSTEMS, AUTOMATIC
REWINDS
Drive-ln Theatre Mfg. Co 13
Eprad, Inc 11
PAINT FOR THEATRE SEATING
Spatz Paint Industries, Inc 29
PROJECTOR BULBS, XENON LAMPS;
LAMPHOUSES; POWER SUPPLIES
Canrad-Hanovia, Inc 27
Christie Electric Corp 7
Eprad, Inc 11
The Marble Co., Inc 14
Optical Radiation Corp 2
Strong Electric/Holophone Div 9
Xetron Products Div., Carbons,
inc 17
Clip and Mall This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services advertised in
this issue of The Modern Theatre Section or described in the "New Equipment and Developments" and
"Literature" and news pages. Check: The odvertisements or the items on which you want more information.
Then: Fill in your name address, etc., in the space provided on the reverse side, fold as indicated,
staple or tape closed, and mail. No postage stamp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of April 19, 1976
Page
D Bevelite-Adler Mfg. Co 26
n Bulletin & Directory Boord Mfg. Co 29
n Butterful, Inc 18
D Canrad-Hanovia, Inc 27
D Christie Electric Corp 7
n Cretors & Co 21
D Drive-In Theatre Mfg. Co., Inc 13
n Durkee Food Service Group 19
D Econo Pleat 8
D Eprad, Inc 11
n Goldberg Brothers 25
D LoVezri Mochine Works, Inc 30
n Manley, Inc 22
n The Marble Co., Inc 14
D Massey Seating Co 14
n National Screen Service 15
n Conrad-Hanovio Markets
LIght-Sensitive Tape ...
D SMPTE Announces
Publication
Cotolog
NEW EQUIPMENT AND DEVELOPMENTS
Poge
28
Page
D National Theatre Supply 23
n Odell Concession Specialties Co 23
n Optical Radiation Corp 2
D Optikote (Prokote) 29
D Projected Sound, Inc 10
n Reed Speaker Co 12
n Selby Industries, Inc 26
D Sign Products 28
D Soundfold, Inc 24
n Spatz Paint Industries, Inc 29
n Strong Electric/Holophone Div 9
n Supurdisplay/Server Soles, Inc 20
n Wagner Sign Services (Notional 3M) 16
n Weldon, Willioms & Lick 18
n Xetron Products Div,, Carbons, Inc 17
D Dimmer Slide Control
by Lehigh
D Strong Morkets New Super Trouper
lOXOFFICE :: April 19, 1976

aboui PEOPLE j and PRODUCT
Coca-Cola's Gene McNair
Made IFA Board Member
D. Gene McNair, a national vending
sales development manager for the fountain
sales department of Coca-Cola USA, has
been elected a member of the board of
directors of the International Franchise
Ass'n (IFA). His term will run three years.
A 36-year veteran with Coca-Cola and
active in trade and industry association activities,
McNair recently was appointed to
his present position with the company following
its restructuring of the fountain sales
department.
BOXOFFICE-MODERN THEATRE
Billy Cook Joins Staff
Of Decor Electronics
Billy L. Cook has joined Decor Electronics,
Inc., where he will have general management
responsibilities. Ken Miller, president,
announced. The Austin, Tex. -based
firm manufactures architectural, theatre,
television and control equipment.
A graduate electrical engineer. Cook most
recently was associated with Cook Associates,
Santa Monica, Calif., where he consulted
in lighting and control. Previously,
he was national manager of theatrical and
architectural lighting and control for a
Send me more information about the products and articles checked on
the reverse side of this coupon.
Theatre or Circuit..
Seating or Gir Capacity..
Zip
Code..
lead-
ing Southern California manufacturer.
Cook is a member of the theatre, television
and film committee of the Illuminating
Engineering Society and the code and engineering
committees of the U. S. Institute of
Theatre Technology. He currently chairs a
project to codify stage electrical connectors.
Massa to Megaron Corp.
In Marketing Capacity
Charles Massa has joined Megaron Corp..
Glendale. Calif., with responsibilities in
areas of marketing
and engineering.
Megaron distributes
motion picture
equipment.
A 25-year-veteran
» in the industry. Massa
was most recently
^. ^^ an independent con-
^M\ '''^^ sultant. In 1969 he
^^M ~ ^^^^t joined Filbert Co.
A
as
staff theatre sound
Charles Massa
and projection engineer.
He began his career in 1951 as lab
technician in the sound and projection division
of Philips Industries. He also has
been associated with Motorola Canada Ltd.,
Sargent Rayment Co., Oakland, Raytheon,
San Francisco and Ampex Corp., Redwood
City, Calif.
He holds a B. S. degree in mechanical
engineering from the Detroit Institute of
Technology and has received additional
training at the Ryerson Institute. Toronto,
and .St. Alberts College, Malta.
^ Fold along this line with BOXOFFICE oddrou out. Staple or top* cloied.
ORC's Orcon II Console
To California House
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
you've installed new equipment or made other improvements in your
If
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.—faster, easier or better—let other showmen in on them. Send
this material to:
The Editor
MODERN THEATRE
Fold along thii line with BOXOFFICE oddreu out. Stople or tapo cloud.
BUSINESS REPLY ENVELOPE
CloK Permit No. «74 Section 34.9 PLI>R - Kontas City, First - Mo.
BOXOFFICE -MODERN THEATRE
Robert J. Cribbs, manager of the Fo.\
Covina Theatre, Covina, Calif., siiulc.
approvingly of his recently purchased
Orcon II lamphouse console, manufactured
by Optical Radiation Corp.
The unit includes a fully integrated
sound and automation s^'stem. The
Sl4-seat Mann house was built in 1969
and has a 23x47-ft. screen.
• THIS SIDE OUT
825 Van Brunt Blvd.
KANSAS CITY, MO. 64124
The MODERN THEATRE SECTION

BOXOFFiCE BOOKINCUIDE
An interpretive onoly.is of lay and trodepress review.. Running Hm* i. In parenthmu. The plu. and minui
signs Indicate degree of merit. Listings cover current reviews regularly. © Is for ClnemaScope;

..Cine-Ill
.20th-Fox
REVIEW DIGEST
AND ALPHABETICAL INDEX ^^ very Good; + Good; =t Fair; - Poor; = Very Poor. the summary ++ is rated 2 pluses, — as 2 mil
m > 1= £s ZQ m
Faces 3- 1-76
4844 Lady Cocoa (93) Sus-D ..Moonstone 2-16-76 E)
483SUS Vegas Lady (90) Ac-D ..Crown 1-26-76 PG
4853 Leadhelly (112) DM Para 3-22-76 PG A3
4823 Lescnd of Amaluk, The
(103) Doc-Ad Goldstone 11-17-75 Bl
Legend of Bjgfoot. The
(76) Doe Palladium 2- 2-76 Bj
4837 'Le Lit' . . . Ze Bawdy Bed
(82) C Joseph Green 1-26-76
4852 Le Magnifique (95) C
.
4818 Lies My Father Told Me
3-15-76
(102) D Col 10-27-75 PG A3
4816 Lisrtomania (105) M-F WB 10-20-75 IHJ B
4859 Loves and Times of Scaramouclie.
The (92) Ac-C .Avco Embassy 4-12-76 PG B
4834 Lucky Lady (117) C-Ad .
1- 5-76 PG B
74
5+4-
H-3-
&f3-
4824 Magic Flute. The
(134) M ....
4820 Mahogany (110)
4825 Man Friday
(109) Ad-D Avco Embassy 11-24-75 PG A3 +
4832 Man Who Would Be King.
The (129) Ad-D AA 12-22-75 PG A3 ++
4839 Mean Frank and Crazy Tony
(100) Ac-D Aquarius 2- 2-76 Bl ±
Methadone:
An American Way of Dealing
(62) Doc ..Methadone Info. Center 12-15-75 ±
Miracle (30) D Ed Ruscha 2-23-76 ±
4857 Moses (140) D Avco Embassy 4- 5-76 PG A3 +
4821 Mr. QuilQ (118) M ..Avco Embassy 11-10-75 Bl Al -f
(79) 4858 Mustang Country W-D ..Univ 4-5-76(61 Al ±
Michael (90) D ..Shlomi Cohen 3-15-76 My A3 -
Mysteries From Beyond Earth
(105) Doc CineVue 11-24-75 Bl +
4847 Mysterious Monsters
(90) Doc Sun Classic 3- 1-76 Bl +
+ »fl-
- 3+5-
+ 4+3-
+ 10+1-
1+1-
1+1-
1+1-
3+1-
7+1-
3+2-
2+1-
1+
4855 Nashville Girl
1+
(90) DM ..
New Women/Nev>
and Personal Films (86) Doc
1+
New Women/New Films Program 3-29-76
Next Stop, Greenwich Village
4842
(110) C
"OX 2- 9-76 iaA4 + +++ftt + + »+
Night Caller, 4825 The
(91) Ac-D
Col 11-24-75 IB B + ± ± + 4+2-
Night God Screamed. 4826 The
(85) Ho 1+1-
it
4840 „fNo Deposit. No Return
+ ± + ± ± 5+3-
(105) C BV 2-. 2-76 Bl
4820 Old Dracula (89) C AlP 11- 3-75 PG B
4826 One Flew Over the Cuckoo's Nest
(134) D UA 11-24-75 [S A4
4850 One Summer Love
(Reviewed as "Dragonfly")
(100) D AlP 3- 8-76 PG A3
4843 Out of Season
*
(90) D Boasberg-Goldstein 2-16-76 JBJ
4848 Patty (88)
Sex D ..Trans World Attractions 3- 1-76

•ON
|SU

04623
...D..
FranwUe
CD..
04710
.
.
.
Casinelll,
F..
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^ sal :^
II ^:=
la ^^.S'^E
11
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i
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D
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||^|i|£|||

. . . OD-Ad-
Ac-Ad
Mar
Jan
. . Sus
Sus-D.
My.
. Mar
.Dec
. Jan
Dec
Dec
Dec
. Dec
. . Sex. . Dec
. .
"
Jan
Mar
-
, .
Rel. Date
AMBASSADOR RELEASING
Thresholi): The Blue Angels'
Experience (93) Sept 75
The Meal (92) D. Nov 75
nlna Merrill. Tarl Betz
The Lenend of Koo-Tan 0D..j3n76
Wild Fury .
(90) . 76
Escape to the Sun (95) Feb 76
Laurence Harvey, .lack Hawkins
High Crime (9S) Feb 76
Your Turn lo Die (100) Mar 76
Stunts That Made the Movies
Famous Apr 76
AMERICAN FILMS, LTD.
Stranger at Home (95) D..
Ereryday (53) C
.
ATLANTIC RELEASING
In Search of Bijfoot ..Doc. Jan 76
Something to Hide My.. Fib 76
Peter Finch. Shelley Winters
Memory of Us Feb 76
Crazy Jack and the Boy .... Mar 76
Will Geer
Those Dirty Dogs W . 76
The President's Women ..C..Ap»'76
Zrm MiKtPl. Esli-Ilc Pnrsnns
He Is My Brother . .Ac-Ad. .June 76
Bohhy Slierman. Keenan Wynn
Sunburst D. .June 76
SF-Sus .May76
Itock Hudson. Barba
Aces High
Makulra McDinvall, Christojil
CINEMAGIC PICTURES, INC.
The Bull Buster , . Oct 75
Paul Smith
CINEMA NATIONAL
Oh, Alfie! M
Alan Price
Pace
M
.lose Ferrer. Allen Garfield
Last Train to Berlin Apr 76
The Last Guerilla Apr "
CINEMA SHARES INT'L
Kung Fu Gold (90) . .Ac-D. .Oct 75
No Way Out (92) .. .Ac-D. .Oct 75
Alain Helirn. liichartl rnnte
Blood. Sweat & Fear .Ac-D. .J;
Lee i)hb
The Killi
.Ac-D. .Jan 76
Sonny Thiba
The Kingfisher Caper . . .Ac .Jan 76
Hayley Mills. I)a\ld McCallum
Tiger Force (86) Ac-D. Jan 76
Eskimo Nell (86) C. Mar 76
Roy Klnnear. Anna (fiiayle
Recommendation for Mercy
(92) Ac-D..War76
Diagnosis for a
Murder Ac-D.. Mar 76
riiristupher Lee, Judy Geeson
Godzilla vs. Megalon .Ac-D.. May 76
CINEMA-VU
Kiss of the Tarantula .Ho-D. Oct 75
Brlc Mason. Suzanne LtnK
Edge of the Devil . . .Ac-D.
After the Sun Goes
Down Ae-0 . . Aug 76
Comeback Through Hell ..0.. Oct 76
(90) ..C. Oct 75
MISCELLANEOUS
Rel. Date ,
CINE-III DISTRIBUTORS
KEY INTERNATIONAL
The Return of the Tall Blond Man Buried Alive
With One Black Shoe ..C. Dec 75 Hell on Sunday
Psycho Rapist
Luscious Linda . . . . Ho-Sex. . Jan 76 The Axe Murderers
Behind the Shutters , Mar 76 Blue Grass in Concert . .
Beyond Fear (92) . , 76
Le Magnifique (95) C. Apr 76 K-TEL INTERNATIONAL
Jean-Paul Belmnndo. Jacqueline
son Crusoe Ad.. Feb 76
Bteet
Not Now Darling Sex C. Feb 76
le No Problem C . . May 76
Phillips. Julie Ege
Alpha Beta D.. June 76
LIBERT
.MbiTt Finney, nachel FILMS Itoherts
INT'L
•asure of
Tlie Belstone Fox D . .July
the
76
Emerald Cave
(90) 0D..0cl75
ever Too Young to Rock
COLISEUM FILMS, LTD.
.M. .Oct 75
Love Comes Quietly (102) D.. Dec 75
Virility (86) C. Sept 75 "
ara Hcrshey. Kalph Meeker
The Money (92) Sus-C. Sept 75 The Girl With 100 Notches
Rum Runner Ac-C..Sept75 (92) C-W..Dec75
Brigltte Bardot. I.lnn Ventura My Brother Has Bad Dreams
Demon Witch Child . . Ho-D . 75 (92) Sus..Dec75
Desperate Moments . Dec 75 Murder on the Emerald Seas
Justice. Italian Style .Cr-D..Dec75 (96) C-D..Jan76
Vlttorlo de Slca
K:iv Stevens
Interrogation Cr-0 . 75 The Six Day Miracle ..War.. Apr 76
White Fang and the
The Vamp and the Rum Runner
Golddiggers OD-Ad .Dec 75 (85) C-D..Apr76
rlcilte B.irrtot. Linn Ventura
MANUEL S. CONDC
Gold for a Dead Diver
Love Games D . . Feb 76 (90) 0D..Apr76
The All-American Woman D.. Feb 76
Deep Jaws C. .Apr 76
The Dicktator C-D..May76
.
. .
JOSEPH BRENNER
Kidnap of Mary Lou .Sus. Sept 75
DANDREA RELEASING CORP.
Lola (93) D.. Get 75
Rape Killer (82) 0.. Oct 75 Man Who Would Not
MANSON DISTRIBUTING
The
Lady J (97) AcNi
Die (83) Mv-D SeptTS
Cry of a Prostitute Ac. Not 75
Trap on Cougar Mountain
Infra-Man (90) SF.,May76
(94) OD-Ad. Oct 75
CARL DENKER FILMS
WILLIAM MISHKIN
CAMBIST FILMS
The Candy-Shoppe .. Sex. .Sept 75
The Realist (81) Sex. Oct 75
Gi.ls of 42nd St. (88)
Hot Times (82)
Aroused (85) b&w D Time Out of Mind Sex D Oct 75
Up Your Badlands ..Sex W.. Nov 75
in The Filthiest Show Town (74)
The Affair (91) C.
Relations (91) D Transylvania, Flight No. 1... Dec 75
NEW LINE
The Resurrection of Vivian Blaine
CANNON GROUP
All Screwed Up
(97) My .Feh76
(105) C-D Feb76
Cemetery
Nortliville
DOTY-DAYTON
Immoral Tales (95) Mar 76
Massacre Mar 76
Palnnia Plcisso
David HjTy, Carson Jackson
Ajainst a Crooked Sky
Leonor (90) Mar 76
(llmann.
The Godfather Squad Mf
(90) W-D..Dec75 Liv Michel Piccoli
Bruce Liang. Shirley Corrigaii
Richard Boone, Stewart Petersen Dirty Hands (108) Mar 76
Little Girl, Big Tease Apr 76 The Great American Cowboy
\U«\ Stci'.'iT. l!

Opinions on Current Productions Feature reviews
Symbol © denotes color; © CinemeScope;

. . . Two
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Program:
THE STORY:
"Hot Potato" (WB)
When a U.S. senator's daughter (Judith Brown) is
kidnaped by a power-hungry Oriental general iRon
Prince 1, Pentagon officers dub the situation a "hot potato."
Three dissimilar adventui-ers (Jim Kelly, George
Memmoli and Geoffrey Bimieyi are assigned to free the ,^.
imprisoned lady, with agent Irene Tsu as their local con- ^"*p
tact. The general, expecting retaliation, substitutes a
Hong Kong bar girl (also Ms. Brown) for the victim. The
Americans accomplish an easy rescue, with the general's
forces making a token effort to "recaptm-e" their hostage.
Along the escape route, there are numerous encounters
with hostile karate forces, Memmoli acquires a "wife and
son" and Kelly and Binney develop romantic feelings for
Ms. Tsu and Ms. Brown, respectively. 'When the latter
is killed, the heroes realize they've been duped and retui-n
to the general's fortress for the authentic victim. In a
one-to-one confrontation, Kelly bests the general. The
thi-ee men are now free to pursue their romantic idylls,
Binney easily transferring his affections from the lookalike
to the real thing.
EXPLOITIPS:
Build up word-of-mouth with advance screenings for
karate buffs and Bruce Lee fan clubs. In return, ask martial-arts
students to stage demonstrations.
CATCHLINES:
The New, Action-Adventm-e, Fim Picture of the Year
Karate Super-Champs in a Jolting Twin Bill.

VJRKING GENERAL MANAGER. Emi
-jutive,
njDUSTHY."
'
necessary.
- Call
Puh!:-h-
ES: 45c per word, minimum $4.50. CASH WITH COPY. Four consecutive insertions for price
!(iree. When usmg a Boxofiice No. figure 2 additional words and include 75c additional, to
c;r cost ol handling replies. Display Classified, $38.00 per Column Inch. No commission
Iwed. CLOSING DATE: Monday noon preceding publication date. Send copy and answers
>lox Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124.
HELP WANTED
JSITIONS AVAILABLE in Texas ior ins
persons experienced in all
of theatre management and oper-
Salaries depend on experience,
nsurance policy and advancement
irtunities are also available. Send
vith photo to Boxolfice 3515
)U DONT NEED
xplo
have good prints and advertising
National Screen office. 35%-50%
ion. Here's your chance to get
yourself. Write: Jack Broder, 2220
of the Stars, Los Angeles, Calif
PERIENCED THEATHE MANAGER c^iupervising
six theatres Must be
/ears of age. Write with recomns
to Berger Amusement Co., 317
Building, Minneapolis, Minn.
DOOR THEATHE and drive-in managred
for fast growing chain. Exhelpful.
Good starting salgry.
delphia area. Boxoffice, 3652. All refidential.
i individual
ge education (not) required. Salary
with matiy fringe benefits. Refer-
; required upon request. Send resume
(xoffice, 3653.
POSITIONS WANTED
major circuit. Age 51,
: xrerience. Boxoffice, 3650.
EQUIPMENT FOR SALE
35mm PROJECTION BOOTHS FOR THE
ECONOMY MINDED EXHIBITOR. COM-
PLETE. $1,500.00, Boxoffice, 2840.
m PROJECTION HEADS—Simplej
5rt and Motiograph. Best prices any
collect, Mid-Florida Proiecto
(305) 851-4199.
AUTOMATION LEADER that wont tear
or break. Catalog. Beacon Film Laboratories,
3705 N. Nebraska Ave., Tampa,
Florida 33603.
NORELCO 35/70 universal system includes
6-track stereo sound, $9,995.00.
Century 35/70
XL system
system, $11,995 00. Simplex
with ORC Xenon. $11,150.00
Simplex Supers, pair, $750.00. Century
projectors, $2,300.00. Simplex XL, pair,
$2,995.00. Write, wire, phone. Free ^st
Export inquiries invited. ICECO, 13843
Northwest 195th Avenue, Miami Florida
33054- (305) 681-3733. Telex (810) 519-562
16mm SYSTEMS: Eastman model 25 with
1000 watt Xenon, $5,500.00 Eastman model
25 with 1 kw lamp, $4,500.00. Pair Amprc
arcs, $995,00. Bell and Howell arc, $595 00
Bell and Howell IAN, $350 00. Kodak
Pageant, $295 00. Bell and Howell Aul
load, $295,00. RCA 1600, $195.00. Free li
ICECO, 13843 Northwest 19th Avenu
Miami. Florida 33054
EQUIPMENT WANTED
CLfllRIIIG HOUS{
THEATRES FOR SALE
ONE INDOOR THEATRE and one driveipetition.
Write Lyric
Theati P.O. A-F, Bisbee, Arizona
85603.
IDEAL FAMILY OPERATION. 300 seals,
population 10.000. Near airbase. Automated
booth. Equity, plus inventory
$5000,
Call (817) 569-0247 or write Ken
Luedtke, 610 Sycamore, Burkburnelt TX
WOHLD'S LARGEST THEATRE broker,
JOE JOSEPH, Box 31406, Dallas 75231.
Phones (214) 363-2724, 239-2934
(214)
INDOOR THEATRE, seats 480 Rigby
Idaho. Phone (208) 745-7064 and ask tor
Nyle.
THEATRES WANTED
LEASE OR PURCHASE THEATRES—Mid
'est, Mid-Atlanli:-, :;.-„,.!;,, j^ v/rite Vic-
Jrian Enterprises. 1032 Warburton, Day-
FILMS FOR SALE
THEATRE SEATING
WHY NOT CALL the other ads and
check their costs—Then call us to SAVE
MONEYI $4.90 per cushion inst>.lled. Commercial
Seating Co., 3143 N. Albany, Chicago,
111. 60618. (312) 539-4771.
DON'T BE MISLED—WE HAVE NO GIM-
MICKS! We have many satisfied customers
in our 25 years of custom theatre chair
upholstering. Finest materials—low prices
—seat covers. We buy and sell theatre
chairs Chicago Used Chair Marl (312)
939-4518. 1320 S. Wabash Ave., Chicago
III 60605.
MAINE VACATIONLAND— Indoor theatre
completely equipped and remodeled, 300
seats. Only theatre 30 miles, coastal loca-
SPECIALISTS IN REBUILDING CHAIRS.
New and rebuilt theatre chairs for sale
We buy and sell old chairs. Travel anywhere
apartment over lobby, including appliances.
Asking $39,000. Tom Weingort
Milbridge, Maine 04658. Phone (207) 483-
Seating Corporation of New York.
247 Water Street, Brooklyn, N.Y., 11201.
Tel. (212) 875-5433. (Reverse charges).
UNIVERSAL SEATING & CONST. CO.
INC. Reconditioned used chairs. On-localion
refurbishing, installation and staggering.
Sewn seat covers, all makes. We
buy used seating anywhere. Entire
theatre equipment available. Call (617)
442-3830-3831. 1245 Adams St., Boston,
Mass 02124.
COMPLETE STOCK of used chairs for
sale. Chairs from $1 on up. Also NEW
chairs availabl^(315) 454-9346. Hayes
Seating Company, 101 Pickard Drive, Syracuse,
NY 13211.
WE TRAVEL ANYWHERE to rebuild
eatre chairs. We also buy and sell new
id used theatre chairs. Globe Interstate
Seating, Inc., 426 Broome St., New York,
Y. 10013. (212) 925-3571-2.
"EJECTOR HEADS completely rebuilt.
•:'d, cleaned, new parts in-
Test run at least
iirs. Fast, guaranteed v.
ndo, Florida 32809.
«PLETE THEATRE ACCOUNTING
y or monthly. Call collect, Ben Gag-
(305) 851-4199 or write Mid-FIoridc
re Supply, Inc., 4925 South Orange
im Trail, Orlando, Florida 32809.
MISCELLANEOUS
Press kits, stills, lobby cards,
MP trailers. Trade iournals-
MP World and Film Daily,
fther movie material of the 20's, 30's,
50. Any quantity acceptable
3ts preferred Ouote orice in letter
-.alente, 150 West 55th St., N Y
SOUND PROJECTION
VIAINTENANCE MANUAL &
PECIAL SERVICE BULLETINS
SJTS SOUND AND PROJECTION
AL." Simplified service data on
g makes of projectors, Step-by-
Service instructions on Sound
aenis, xenon lamps, screens, lenses,
ansport equipment (platter), motors.
leads, speakers, etc. Schematics on
equipment and drawings. Extra
for you: Service Bulletins for
anual for one year. "ENDORSED
;
_ Compiled by an exluthentic
data. THE PRICE? ONLY
SENT PREPAID—CANADA $13.50.
ors, projectionists, repairmen, you
have this helpful service data
today. Don't Wait! NEW PAGES
OUR LOOSE-LEAF MANUAL for one
IT Over 200 pages 8V2 x 11" Loosea
'radical Manuol—Data is Relioble
i ulhenlic. Edited by the writer with
y rs of Experience; 27 years Technililor.
the MODERN THEATRE. (Retc:e
payable to: Wesley Trout, Cash,
M or P.O. No CODs.) WESLEY
3] , EDITOR. Box 575. Enid, Oklahoma
LET US BID on your surplus equipment
Lee Artoe. 1243 Belmont. Chicago 60657.
WE PAY good money for used equipment.
Texas Theatre Supply, 915 S.
Alamo, San Antonio, Texas 73205.
TOP CASH PAID lor soundheads, lamphouses,
rectifiers, projectors, lenses and
Dortable projectors. What have vou' STAR
CINEMA SUPPLY, 217 West 21st Street,
New York, 1001 1. Phone (212) 675-3515
FULL LINE of booth equipment, screer
ind seats, new or used. Send price list
-red Turner, Box 23, Gull Lake, Sask.
DRIVEIN SCREEN PAINTING
PAINTING & RESTORATION. Coast to
oast service. P & R High Tower Services,
nc 4328 Plainville Rd. 45227. (513) 272-
DRIVE-IN THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAL; Ton
Day Screen Instollalion (817) 642-3591
Drawer P Rogers, Texas 76569.
POPCORN MACHINES
ALL MAKES OF POPPERS, caramel con
equipment floss machines, sno-ball ma
chines Krispy Kom. 120 So Hoisted, Chi
BUSINESS STIMULATORS
THEATRE GAMES, Bingo, Bonkc
weekly Novelty Games D 2 R
lervis, NY. 12771.
BUILD ATTENDANCE with real Howaiian
orchids. Few cents each. Write Flowers
of Hawaii. 670 S. Lafayette Place, Los
Angeles. Colif 90005
BINGO CARDS DIE CUT: 1—75. 1500
WANTED: OLD MOVIE MATERIALS. Prelum
Products. 339 West 44th St . New
York, N Y 10035 (212) 24B-4972
COLOR PROCESSING
FEATURES, SHORTS, 16 to 35mm liquid
ate blow-up, editing, completion, titles,
ound recording and transfer. Release
prints. BUDGET PRICESl Beacon Film
Lab 3705 N. Nebraska Ave., Tampa, , Fla
33603. (813) 248-6518. *Our 12lh year of
16mm FAMOUS CLASSICS. Illustrated
catalog 25c. Manbeck Pictures, 3621-B Wakonda
Drive, Des Moines. Iowa 50321
BEATLES MONEY MAKING "Mogical
Mystery Tour" 16/35mm outright print
sale. CEG, 1145 W" - '
fornia 95207.
FILMS WANTED
Stockton,
Cali-
ATTENTION PRODUCERS-Established
distributor wants your pictures. Theatrical/TV
release for domestic and/or foreign
distribution. We have the theatres
Action "PG" "R" "X". Contact
films.
P. O. Box 29924, Los Angeles, 90029.
BOOKING SERVICES
WE'LL BRING 'EM IN. Top Grosses
Booking Service. New, imaginative theatre
booking service. Years experience
of
now available to Ohio based theatres
First six weeks absolutely free. We wil
increase your grosses. More service tc
you personally than any other booking
concern can possibly offer. Phone (614)
695-3272 for details. Act now—make
;yl
BOOKS
THE MANUAL OF THEATRE MANAGE
MENT. Professional hardcover edition
Send your $20 check or money order tc
Ralph J Erwin, Publisher, Box 1982, Lare-
Texas 78040.
THE MANUAL OF THEATRE MANAGE-
MENT. Thanks for your many orders comng
m from coast to coast, plus those from
Uaska, Hawaii, Canada, Guyana, Rhodesia,
Panama, Curacao, and
Australia
Tasmania. For your own copy of our deprofessional
edition, send $20 to
Erwin, Publisher, Box 1982, La-
Ralph I.
•
Texas 78040.
MOTION PICTURE THEATRE MANAGER'S
MANUAL. Special introductory offer to
CITE and N.I T E members. $2 a copy
H,3:v.;y Dunn, C P .A ,
P
TRAILERS, MERCHANT ADS
r^ R^'...
COMPARE PRICES: Daters, frame ads,
custom merchant films, clocks, leaders,
etc Catalog. Beacon Film Laboratories
3705 N. Nebraska Ave., Tampa, Fla. 33603:
Handy
Order
BOXOFFICE:
Subscription
Form
825 Van Brunt Blvd.
Kansas City, Mo. 64124
Please enter my subscription to
BOXOFFICE.
D
1 YEAR $12.50
D 2 YEARS $23.00
Outside U.S., Canada and Pan
American Union, $20.00 Per Year.
THEATRE
STREET
TOWN
NAME
n Remittonce Enclosed
n Send Invoice
ZIP Code
POSITION
STATE
April 19, 1976

BALLANTYNE
The only up-to-date
projection and sound equipment!
• Only projector with fault-proof automation sensors and
safety switches that will
pick up split film.
• Only system with remote framing, volume and focus control
along with remote automation controls — all tamper proof.
• Only lens changer with built-in masking automation feature
— impossible for masking to get out of synch with lens.
• Only projection system with 5 Year Warranty.
• First to introduce unique upper and lower arms to replace
expensive magazines.
• First to introduce external rewinding mechanism.
• First to introduce the VIP Console — completely wired and
tested at the factory and shipped ready to install.
PLUS
The exclusive Ballantyne Replacement Trade-in Plan that allows any theatre ownerto replaceold, |
outmoded projection and sound equipment with a new, completely automated Ballantyne system
and receive a full credit for the trade-in — in most cases more than the original cost.
I
Call us collect
(402) 342-4444
or see your authorized dealer
Find out why so many of your friends in the theatre business have
installed new Ballantyne equipment — over 1,000 Ballantyne
PRO-35 and VIP systems are now in operation in theatres from
coast to coast.
BALLANTYNE^
OF OMAHA, INC.
1712 Jackson Street • Omaha, Nebraska 68102 The Innovators
America's Most Copied Manufacturer of
Theatre Projection and Sound Equipment