Boxoffice-June.14.976

• JUNE 14, 1976
NATIONAL EXECUTIVE EDITION
Including the Sectional News Pages of All Editions
7\r^r^
ULBERRY SQUARE PRODUCTIONS •
10300 North Central Expressway • Suite 120 • Dallas, Texas 75231 • (214) 369 2430
national Sales: Seymour Mayer •
440 Park Avenue South New York 10016 Telephone: • (212) 889-1765 • • Telex: 710-581-5222

i
SYRACUSE
De Witt D.I.
Wed. $1,713
Thurs. $1,674
Fri. $2,345 (M
Sat.
largest single day
gross in history of
use D.I.
Sun. $2,42
Mon. $803
Tues. $430 (Rain
UTICA (5/12 >-18)
Skyler D.I. $6,471
(5/12 18)
CLEVELAND(5/i9-25)
Miles D.I. $15,854
Memphis D.I. $13,167
Euclid D.I. $11,752
Clover Leaf D.I. $8,204
Hippodrome $8,568
(5 days) _
Youngstown, OhIo-Northside D.I. $9,03i
Akron, Ohio-Gala D.I. $10,347
Toledo, Ohio-Miracle Mile D.I. $10,974
|
Warren, Ohio-Skyway D.I. $6,923
Lima, Ohio-Springbrook D.I. $5,039
North Kingsville, Ohio-Midway D.I. $5,01
LOUISVILLE (5 19 25)
Kenwood D.I. $12,160 (Rain Fri.)*
INDIANAPOLIS(s/2i27)
Sherman D.I. Twin # 1
se
ecord
)ril Fools Films, Inc.
636Nof hiand Blvd., Cincinnati, Ohio 45240 Tel: (513)851-5700
Dimension Pictures
!te bl5,yU0Counset Blvd., Los Angeles, California 90069 Tel.: (213) 278-6844
Or contact your local Dimension Films distributor

II
towns, vll^^
ESTWI
g^F
^i^HT IE All New & In Color
TRADITION
JCINNATI(5/26-6/1)
1 D.I. $12,294 (Rain Fri. & Mon.)
lilton, Ohio
le D.I. $8,467
HEATRES
Due to the abnormal
sob/ecf matter of this motion picture,
absofufefy no children will be aUowed
with or without their parents.... special
uniformed police will supervise admissions
\i
out»
^i^V^°"
And here
is one of the
SELL! SELL! SELL!
ads that are
doing the job!
sV)\9 one!
rains on us poor folks

.rOMAL FILM WEEKIY
r,i !r KIni SMllonil EdKloiw
3 Z N S H L Y E K
and publisher
i:,i;-.c--ir.-Chiel
,'ESSE SHLYEN Bjiujlng Editor
yOttr.S SCHLOZMAH ..Buslnm Mjr.
^aRV KABRICK ....Enuipment Editor
SMPK KAMINSKY ... Waltrn Editor
r-jbliulion OHiMs: 825 V»n Brunt Wvd.
Kaasa. Cltf. Mo. «41-.'-:. (S16» 341-7'"
Western Offices: 6435 ii^f^^ B''^
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^/4e
TuUe e^ ine me^cofv rictocAje yncLdt^^
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Way. l-lnchler, K. 12. Telephone
Hillside 0733.
THE MODEKN THEATBB Section Is
included in ooe Issue e»cb moDtlL
Altiuauerque: Oiuck MUtlesUdt, P.O. Boi
8514 SUUon C 87108, Tele. 265-
U578. 265-1791.
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Prite. N.B. 30305.
„ , ^ ,
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Ave.. 31216.
Boston: &nest Warren, 1 Colgate Koad,
.Necdham, Mass. 02182.
Buffalo: CHarles B. Taylor, 3191 Main
Cfct'iitte: Bl^che Carr, 912 B. Park A«.
Chicago: Prances B. Clow, 176 North
KSlLorlh. Oak Park. lU. 60302.
Tele (312) 383-383-8343.
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Aken Blvd.. Shaker Heights, Ohlu
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Drive, W. Uart/ord 06117. 232-3101.
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Park, 46220. Tele. (317) 253-1536.
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St.. 32205. Tele. (904) 389-
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53092. Phone (414) 242-0643.
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63 E. 4th St., St. Paul, Minn.
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N W. 37th St., OUahoDB City, Okla.
73118. Telephone (405) 628-2888.
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Pittsburgh: It. F. Kllngensralth. 616
Jeanelte, Wllklnshurg 16221. Telephone
412241-2809.
Portland, Ore.: Robert Olds, 11693 SB
82nd Ave.; No. 1. 97266.
St. Louis: Fan R. Krause, 818A Longacre
Drive 63132. Tele. (314) 981-
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Salt Lake City: Keith Perry, 264 E. 1st
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San Francisco: Kalhlcen MacKenzle. 172
Golden Gate Ave., 84102. Telephone
(415) 776-3200.
Seattle: Stu Goldman, Apt. 404, 101 N.
4Cth St, 98103. Tele. (206) 488-
1231 or 782-5833.
Tucson: Gib Clark, 433 N. Grande, Apt.
5, 86708.
Washington: Virginia R. Collier, 5112
Connecticut Ave., N.W. EM 2-0892.
IN CANADA
Calgary: Maxine McBean, Suite 266, 349
Hlh Ave., S.W., T2R 0M4.
Montreal: Tom Cleary, Association des
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39i:i.
Toronio: 1 W. Agnew, 274 St. John's
Rd. M6!' 1V6.
Vancburei: Jlmray Davie, 3245 W. 12,
VeK 3Rg.
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Ave. R3C
Audit Bu
iicnlMs, Int.,
I Brunt Blvd.. !vl- is My, Mlsi',!4.
Subscription la -^ Kwlioial
"'2 50 per year: tore., ii. $20.00.
.'.illve Edition, $2v Vj, for-
. Kinele copy.
Kansu City,
1976
No. 10
Guest Editorial
By
NEED INDEPENDENT DISTRIBUTOR ASS'N
DON CARLE GILLETTE
IS A SAD STATE of affairs in this
IT
iiKiiLstry when the major studios,
once beehives of feature production activity,
have been mostly reduced to
rental lots and/or TV factories while
their distribution arms must scout the
independent ranks for enough product
to fill release schedules.
Fortunately for exhibitors, the independent
filmmakers are aggressively
doing a whale of a job of filling the gap
in the flow of screen product as far as
quantity is concerned and with increasing
improvement in quality and
marquee assets.
But there is one area in which the
independents are at a disadvantage.
Except for broad-visioned promotershowmen
like, say, Dino De Laurentiis
and a few others, not many of them as
yet have the status that would enable
them to raise the big financing needed
to turn out the super-blockbusters for
which exhibitors cry.
The market actually could do very
well overall if only two or three such
smash hits as "Jaws" were turned out
each year—and that poses a thought
for the possible improvement of the
product situation.
Instead of the majors continuing to
decimate their production efforts and
raiding the independent ranks for
nearly all of their releases, why not
have them concentrate on the costly
projects with colossal boxoffice potentials
for which they are able to get the
hefty financing.
The old-line studios not only can
obtain big bank loans for productions
much more easily than most independents
are able to swing, but they also
have the international facilities for
publicizing and advertising the attractions,
along with advance teaser cam-"
paigns starting well ahead of camera
work, so the films will have the built-in
want-to-see that is essential in the effective
marketing of such high-cost
films.
Exhibitors, too, should have their enthusiasm
and cooperation aroused
through trade advertising and other
media, including the theatre owners'
organization conventions.
I
Speaking of organizations—with the
independent producers and distrib-.
utors now a dominant factor in the indiistry,
the time is ripe for a national
trade association embracing these companies.
The group need not, at least for
the present, concern itself with trade
practices, but through such a unit the
independents could begin to establish
an identity and image, letting the pub-'
lie
at large know about their contribu-^
tions to the entertainment of the
masses—and hopefully to impress the
bankers and other prospective financiers
of films.
The independent motion picture producers
had a Hollywood organization
at one time, but it has gone to sleep
and would be difficult to revive today
with independent filmmakers so widely
scattered around the country.
What's more practical and could
greatly improve relations between
these producers and the exhibitors—
and in turn the public—is an Independent
Film Distributors Ass'n. With
membership fairly concentrated in a
compact lineup of exchange centers
where close contact can be maintained
with theatre operators and their patrons,
the important function of effective
marketing of motion pictures bj
independent filmmakers could be vastly
improved.

Adolph Zukor, Industry
Pioneer, Dead at 103
Hollywood—Adolph Ziikor, chairman
of the board emeritus, Paramount
Pictures, died Thursday (10) at his
apartment in Century City, Calif., at
the age of 103.
Born in Hungary, Zukor came to
the U.S. when he was 16 years old, acquired
a penny arcade with Marcus
Loew and, as treasurer of Marcus
Loew Enterprises, launched his motion
picture industry career.
in 1912, with others, Zukor formed
Engadine Corp. and brought "Queen
Elizabeth," the first feature-length artistic
film, to America. The made-in-
Paris four-reeler starred Sarah Bernhardt.
Impressed with the reception given
this multi-reel presentation, Zukor decided
to become a filmmaker and
formed Famous Players Film Co., producing,
among other successes, "The
Prisoner of Zenda" and "Tess of the
D'Urbervilles." During this era Zukor
introduced a number of film stars, including
John Barrymore. Mary Pickford,
Lillie Langtry and Minnie Maddern
Fiske.
Famous Players merged with several
other companies in 1914 to form Paramount
Pictures Corp., which distributed
the product of Zukor, Jesse L.
Lasky and other pioneer greats. He
was elected president of Paramount
in 1935, later becoming chairman of
the board.
Zukor had, as chairman of the board
emeritus, remained active in the company,
which merged with Gulf & Western
Industries in 1966.
Court Knocks Down
III Obscenity Law
CHICAGO—The Illinois state constitutional
provisions on obscenity have been
ruled out by a three-member Federal Court
of Appeals board.
Judges Walter Cummings. Joel Flaum and
Huber Will in their ruling declared Tuesday
(1) that the current Illinois provisions do not
meet the Supreme Court's definition of obscenity
as outlined in its 1973 landmark
case. That leaves the state without any available
guidelines to follow.
Press inquires to Chicago City Atty. William
R. Quinlan revealed that the appeals
board's decision will not affect Chicago's
new ordinance banning attendance of minors
at violent films. The guidelines used by the
city's censorship board comply with those
set forth by the High Court in
the Miller vs.
California decision in 1973. Quinlan said.
According to the Chicago official, the
state had not changed its obscenity provisions
to comply with the Supreme Court's ruling
and thus was liable for the overturn by the
appeals panel.
BOXOFTICE June 14, 1976
NATO Research Given to FCC Details
Pay-Cables Effects on Film Exhibition
WASHINGTON— Martin H. Newman,
chairman of NATO's pay TV committee,
and Martin E. Firestone, NATO's communications
counsel, in their appearance Tuesday
(I) before an en banc Federal Communications
Commission, emphasized—as they
had before the House Subcommittee on
Communications—that FCC and Justice
Department rules do not permit movie theatres
to compete fairly with TV and cable
TV.
The FCC rules designed to protect socalled
"free TV" from use of films for paycable
TV, Newman pointed out. encourage
pay TV systems to show pictiucs simultaneously
with commercial theatres; in some
cases even before those theatres.
Relationship Cited
The marketplace, as it exists under current
regulations, Newman observed, is not
a fair one. Theatres are barred by the Consent
Decrees, he pointed out, from utilizing
advantages allowed broadcasters and pay
TV operators. The bans to which he referred
involve exclusive contracts and block
booking and buying. "You cannot change
the relationship between two of those exhibitors
(pay-cable TV operators) without
considering the third (film theatres)," Newman
told the FCC members present at the
hearing, charging that the commission is
refusing to "look at the big picture."
Among supporting materials presented
the FCC was a copy of the statement
to
by Prof. Thomas Guback, research associate
at the University of Illinois/ Urbana-
Champaign, which was delivered May 26
to the House Subcommittee on Communications.
In his discussion. Prof. Guback declared:
"The debate about pay TV has gone
on for too long, ignoring the existence of
motion picture theatres. The issues have
been seen solely as whether pay TV will
harm commercial TV and whether motion
picture producer-distributors will be able
to lease their films when and to whom they
please.
Sole Product Is Film
"It is time the position of theatres be
given serious consideration. After all, the
programing of pay-cable systems consists
chiefly of motion pictures, which are the
sole products offered by theatres. FCC
rules, moreover, establish time frames in
which pay-cable can show films. As a result,
FCC rules de facto manipulate the
pool of pictures available for theatrical exhibition."
The ignoring of theatres, the professor
stated, has resulted in a situation wherein
much of the debate about pay TV has proceeded
from an inadequate conception of
competition and the marketplace. This fact
is exemplified, he averred, in the position
adopted by the Department of Justice
one that doesn't include a comprehensive
view of communications media.
"The Department of Justice seeks to imleash
pay TV in order to neutralize the
oligopolistic position of the three national
TV networks and to create competition
within markets already characterized by
concentration of ownership," Prof. Guback
asserted. ""Vet it is clear that if one wants
to leave matters to the forces of the marketplace,
one had better understand the dimensions
of that marketplace before basic decisions
are made. By ignoring the positions
of theatres in the spectrum of communications
media, the department has drawn the
debate in terms of commercial TV vs. pay
TV and thus has misconstrued the parameters
of the real marketplace."
Concentrated
Field
Prof. Guback's statement continued: "Another
facet overlooked is that the cable industry
itself is characterized by concentration.
On the local level, of course, each
cable system is a monopoly. Nationally, the
top five cable system operators account for
28 per cent of all subscribing households.
Pay-cable itself is even more highly concentrated.
One out of every four pay-cable
households is served by TelePrompTer.
Program suppliers show still greater centralization.
Home Box Office distributes pay
TV programing to about 60 per cent of all
pay-cable households.
"The cable industry also demonstrates
cross-media ownership patterns. Major system
operators are engaged in feature film
and TV program production and distribution,
theatre operation, phonograph record
production and marketing, radio and TV
station operation and newspaper, magazine,
and book publishing.
Competition Distorted
"It is important to recall as well that the
terms of competition established for pay
TV and theatres simply are not equal. Consent
decrees agreed to by the Department
of Justice require exhibitors to bid for motion
pictures on a theatre-by-theatre, filmby-film
basis. Concerted action by exhibitors
to acquire films is prohibited. On the
other hand, pay-cable systems, through their
program suppliers, are allowed to engage
in concerted action to acquire films. One
industry is forbidden to do what another
is permitted. This amounts to a government
grant of privilege to pay-cable that distorts
the basis on which competition between it
and theatres must take place.
"The Department of Justice position,
therefore, implicitly reduces itself to one
of strengthening monopoly, oligopoly and
cross-media ownership in a strange attempt
to stimulate competition in an ill-conceived
and narrowly defined marketplace. The
contradiction is that the department itself
admits 'that allowing markets to be dominated
by a few sellers is contrary to the
public interest.'
(Continued on page 8)

I
MOO
BURT REYNOIDS
"GATOR"

Produced
ONE AND
5
HTIT!
..in 7 to 18 days in 107 theatres in Savannah, Atlanta,
i/linneapolis-St. Paul and Toronto - with a record-shattering
vorld premiere week at the Weis Cinema, Savannah.
Bardner-Laven presents
•
REYNOLDS
rOR"co-stamng JACK WESTON -LAUREN HUTTON JERRY REED as Bama McCall
•
by WILLIAM NORTON Directed by BURT REYNOLDS by JULES V.LEVY and ARTHUR GARDNER
•
)y CHARLES BERNSTEIN -TODD A-0 35 Production Services by DEVON/Persky-Bnght Bjjlg (Jnited AltlStS
T
fflL6UmAMCESU66ESItG|
A
Transamerica Company

Pay-Cables Demand for Film Product
Overlaps Theatres
iConiinucd from page 5)
"I also would like to call attention to
the sequential release pattern for motion
pictures and where pay-cable fits in this
scheme. One year ago. Jack Valenti, president
of the Motion Picture Ass'n of America—a
trade group representing a handful
of large film production-distribution companies—stated
to the Senate Antitrust and
Monopoly Subcommittee that films first
will be released to theatres, to then pay TV.
then to network TV and finally to individual
stations.
Hypothetical Pattern
"This gives the mistaken impression that
each of the four tiers is discrete and autonomous
and that pay TV will not compete
directly with theatres for feature films. This
does not correspondingly increase their revenues
and that their position is favored
when supply diminishes and a seller's market
is
created—especially when each theatre
must bid against pay TV systems for a film.
To put the matter succinctly: pay-cable release
does not begin when theatrical release
is terminated; pay-cable's use of films
overlaps theatrical exhibition.
"The consequence is that pay-cable, even
with its present low penetration, already is
beginning to drain the pool of pictures suitable
for theatrical exhibition. This results,
in large measure, from the favored status
conferred on pay-cable by government action
and from the self-interest of film distributors
who naturally seek to maximize
their own revenues without demonstrating
allegiance to any other party.
"Evidence already exists to demonstrate
that showing a film on pay-cable in a municipality
reduces receipts for area theatres
that exhibit the same picture either on a
r-rolease basis or simultaneously with pay
i ! document this in a study submitted
.v
I •
record.
Use, Study Says
There can be no doubt: as pay TV expands
and increases its bargaining position
for films, theatres will be faced with a diminishing
supply of suitable pictures, with
diminishing audiences and with diminishing
revenues. I am not an alarmist but the situation
must be viewed honestly. Thousands
of theatres will be forced to close. By analogy,
we are three decades in the past, in
1946, just as TV was taking off. History
reveals the terrible blow it dealt to theatres,
even though films were not the major content
of TV. Pay TV, whose major programing
is precisely films, will have a more severe
impact.
"As I pointed out in the document submitted
for the record, theatres contributed
—excluding their advertising and film
neither shortens their theatrical release
period nor economically harms theatres."
Cinema Nat'l to Release
'Keetje Tippel' in Sept.
HOLLYWOOD— Fred Briskin.
president
of Cinema National Corp., has announced
the acquisition of the Dutch motion picture
"Keetje Tippel." A mid-September release
in top markets is planned for the feature,
Briskin said, explaining that this particular
point in time was chosen to coincide with
college openings for the fall
semester.
In announcing the acquisition, Briskin
noted that the picture was a winner at
Cannes and at Seattle's first International
Film Festival. Additionally, he said, "Keetje
Tippel" also was screened before two sellout
aLidiences al Filmex. held recently in
L-Os Angeles.
"Keetje Tippel" was the vehicle for the
reunion of Dutch director Paul Verhoeven
with Monique van de Ven. They were together
initially in "Turkish Delight."
Taxi Driver' Winner
Of Cannes' Top Award
NEW YORK — "Taxi Driver," Martin
Scorsese's film starring Robert De Niro,
Cybill Shepherd and Peter Boyle, was
awarded the Golden Palm Award for best
picture at the Cannes Film Festival. Michael
Phillips, co-producer with Julia Phillips
of the Columbia Pictures release, accepted
the Palme d'Or Grand Prix in ceremonies
of the annual festival.
"Taxi Driver." with U.S. grosses already
in excess of $13,000,000, co-stars Jodie
Foster, Harvey Keitel, Leonard Harris and
Albert Brooks. The motion picture was directed
by Scorsese from an original
screenplay
by Paul Schrader.
Plitt Signs Al Johnson
Assoc, as Consultants
CHICAGO—The public relations firm
rental costs—at least $1.9 billion annually
view, incidentally, is repeated in the briefs
to the economy. Add the simis spent on
of Al Johnson Associates, headed by publisubmitted
by Home Box Office et al and the
advertising and paid as film rental and the
cist Al Johnson, has
Department of Justice in 1975 and 1976. amount spectators pay for concession-stand ^^^^^^
^H^^^l^ been engaged on a
respectively. What is most surprising is that items and the grand total would exceed the
the Department of Justice accepted as fact $3 billion of expenses for the entire TV ^FT^^^^k Plitt Theatres, Inc..
this hypothetical release pattern, enunciated industry in 1974.
^^BJl^^^^^V was announced Friday
by a spokesman for production-distribution "The argument should not be misunderstood:
it is not, per se. to protect theatres
^^^^^^K (4) by Harold J. Klein,
interests, without bothering independently
l^^^^^^^r
vice-president
to verify whether this was the case, and but to preserve competition; and competition
can be fostered by adjusting the terms
^^^H^^^Hg of the
what the consequences would be if it were
^K^^^B^K'' Johnson entered the
on which pay-cable now clashes with theatres.
From the standpoint of the consumer
°^^''
not the case.
^^^BSI^^^Kr public relations field
"In reality there is no frontier between
in this
showing of films on pay-cable and exhibition
in theatres. The FCC's 3-10 rules, in
society, the ideal is to have
^^IEbHVI' d^ '^ years ago
the greatest
variety of information and entertain-
Al Johnson
with the Illinois Bell
Telephone Co. and in
fact, encourage pay TV systems to show ment provided by the widest diversity of
1970 founded the "Inspiration to Youth"
films simultaneously with theatres and even sources.
program aimed at motivating young people
before theatres in some cases.
"This is not achieved when pay TV unimaginatively
presents the same films al-
to continue their educational pursuits toward
career goals. His success was the subject
Overlapping Use of Films
ready available to the public in theatres.
of a lengthy Reader's Digest feature. In
"This is serious enough. But the sitLiution Productive competition—rather than destructive
warfare—can be stimulated not
addition to his public relations activities,
is aggravated because there has been a longrange
decline in the number of releases by only by having pay TV create and rely
Johnson writes a newspaper column which
appears regularly in several local publications
and also has handled numerous over-
national distributors. Companies know, of upon its own distinctive form of programing
but also by modifying present FCC
course, that merely producing more pictures
seas press assignments.
rules to insure that pay TV's use of films
While Johnson has helped produce several
TV network specials for CBS, his association
with Plitt will mark his firm's
first venture into the motion picture promotion
field.
'Cuckoo's Nest' Grosses
$100 Million Worldwide
New York — Multiple Academy
Award-winning "One Flew Over the
Cuckoo's Nest" reached a record worldwide
gross of $100 million Monday (7).
The overseas release was launched by
United Artists in London in late February
and the film has been shown since
in only 26 major niarketii in Europe,
Asia. South and Central America and
Africa. New bookings are being scheduled
for additional situations.
"One Flew Over the Cuckoo's Nest"
stars Jack Nicholson and is a Fantasy
Films Presentation.
BOXOFnCE :: June 14, 1976

FRED ASTAIRE GENE KELLY ^ THAT'S ENTERTAINMENT, PART 2
• inMETROCOLOR • 1°""""^"° NarrallonWrlltenBv LEONARD GLRSHK Addilional \lus.cA,ran«ed&l^""ducledBy NtLbON KlDDli. Nru\q,
fdB> GLNLKELL'l
MGMBECOHOS AHOTAPESi
ProducedBy SAUL CHAPLIN a/,d DANIEL ME1.N1CK
GiSENERAL AUDIENCES
JJ^
Released Ihru
(O ^P United Artists
"^'•^
llllll A Transamenca Comoan^

Five Regional Co-Captains Named
To Coordinate National Film Day
NEW YORK.-—Co-captains have been
named to work with previously announced
regional captains in coordinating this year's
National Film Day. set for Monday, July
12. A cooperative effort of major motion
Levy, executive vice-president/domestic
marketing, Columbia Pictures, captain for
the South; M. H. Chakeres, president,
NATO of Ohio, who will coordinate the
program with the captain for the Midwest,
Norman Weitman, vice-president for domestic
distribution, Paramoimt Pictures; Bruce
C. Corwin, president-elect, NATO of California,
who will do the same with Western
captain Peter Myers, vice-president for domestic
distribution, 20lh Century-Fox: Richard
A. Fox. president, NATO of Pennsylvania,
who will coordinate efforts in the
East with Jim Velde,
senior vice-president/
sales. United Artists, and Douglas J. Light-
president. United Motion Picture Ass'n,
picture distributors and theatre owners to
funds for the American Film Institute.
ner,
who will take care of the North Central
raise
National Film Day is endorsed in a White region with its captain Terry Semel, vicepresident
House proclamation signed by President
and general sales manager. War-
Ford, calling American film "an art form ner Bros.
that is one of our country's proudest achievements.ists,
To date ten film companies—Allied Art-
American International Pictures, Avco
Crucial to the success of National Film
Day. which will see a major portion of that
Embassy, Cine Artists, Columbia, Walt Disney/Buena
Vista, Paramount, 20th Centuryday's
gross revenues of participating theatres
Fox, United Artists and Warner Bros.
have all agreed to make available their
earmarked for AFI. will be the effort
and cooperation of captains and co-cap-
major releases for National Film Day. The
hoard of directors of NATO also has endorsed
National Film Day and the partici-
tains in each of five regions around the
country. The general sales manager of each
of the first five participating distributors pation of its member exhibitors.
has been named a regional captain.
National Film Day was organized by
This year's newly annoimced co-captains, AFI in 1973 to focus attention on the motion
drawn from a National Ass'n of Theatre
picture and its role in American cul-
Owners (NATO) organization in each region,
tiue. It also provides an ongoing source of
are: John A. Dobbs, president, revenLie for AFI, an independent nonprofit
NATO
of Louisiana, who will work with Norman organization established by the National
Endowment for the Arts to preserve the
Crown's 'Pom Pom Girls'
Scores High in Canada
MONTREAL — Crown
International's
"Pom Pom Girls" is establishing both
new boxoffice and holdover records for
Crown product with over $100,000 in the
first six Canadian engagements, according
to George M. Josephs, general sales manager.
The staying power is evident in the Montreal
engagement at the Parisicn Theatre.
The first week broke a Crown record with
$7,069. The second week was $5,200, the
third week recorded $5,077 and it is now
in
the fourth week of the rim.
six days outgrossing the first week, with
$5,505.
Outstanding wa^ :ho record set by the
'iirrick Theatre, W.u-nipcg, which for the
';;- three weeks grossed $5,820. $7,618
heritage and advance the art of film in
America.
National coordinators for this year's event
are Eric Pleskow, president of United Artists
Corp., and Salah Hassanein, president
of United Artists Eastern Theatres, both
members of the AFI board of trustees, and
B.V. StLirdivant, chairman of the presidents'
council of NATO.
and $5,541. Then a moveover to the North
Main Driv€-In Theatre, Winnipeg, racked
up $8,292 in the first three days.
'Pom Pom GiriG" stars Robert Carradine,
Jennifer Ashley, Michael Mullins,
Lisa Reeves and Bill Adier, Marilyn J.
Tenser was executive producer. Joseph Ruben
produced and directed, with story by
Joseph Ruben and Robert Rosenthal.
Universal's 'Airport 1977'
Will Star Jack Lemmon
NEW YORK.—Jack Lemmon has been
signed to star in Universal's superjet adven-
Simultaneous openings in Calgary, Lethbridgc,
ture drama, "Airport 1977," slated to get
under way in August.
Edmonton and Winnipeg turned in
record grosses with the North Theatre,
Hills Lemmon. a two-time Academy Award
winner, will play the pilot of a privately owned,
Calgary scoring $7,410 in the first
and $7,239 in the second weeks with $7,812
luxurious 747 that disappears with its
for the first six days of the third week. passengers and cargo of art in the dangerous
At the Cinema Theatre, Lethbridge the waters of the Bermuda Triangle.
first week was $7,787. and the first six The assignment is Lemmon's first at Universal
days of the second week tallied $6,916. At
studios since he starred in "The Front
the Town Theatre, Edmonton the first week Page." He is currently starring in "Love
was $5,325 with the second week's first and Other Crimes."
Jerry Jameson will direct the new "Airport"
sequel, based on Arthur Hailey's best
seller, and William Fryc will produce. The
Jennings Lang production is based on a
David Spector-Michael Scheff screenplay.
THE WHITE HOUSE
WASHINGTON
National Film Day, 1976
It gives me great pleasure to
join Americans everywhere in
recognition of National Film
Day — set aside to honor American
motion pictures and the
dedicated men and women who
make them possible.
It is particularly fitting in
our Bicentennial year to salute
an art form that is one of our
nation's proudest achievements.
The motion pictui'e has provided
entertainment for generations
of Americans. It has nurtured
our storytellers and our performing
artists. It has given the
world a window on American
life.
I know that citizens across
this nation join me in applauding
the splendid work of those
who contribute to this great industry—its
actors, producers,
directors; its writers and technicians;
its exhibitors and distributors.
The American Film Institute
is to be commended on its
continuing success in sponsoring
this worthwhile national
tribute.
GERALD R. FORD
'Harry & Walter' to Bow
June 17 in NY Premiere
NEW YORK— "Harry and Walter Go
to New York." a Columbia film starring
James Caan. Elliott Gould. Michael Caine
and Diane Keaton, will bow in a world premiere
here Thursday (17).
The comedy opens Thursday (17) at the
Radio City Music Hall, Manhattan, and at
the Syosset Theatre, Syosset, Long Island,
and the Paramus Theatre, Paramus, N.J.
Directed by Mark Rydell and co-produced
by Don Devlin and Harry Giles, the
story of two amateur vaudevillians who
break into safe-cracking is set at the turn
of the century. Caan and Gould portray the
performers while Caine is a safecracker and
Keaton is a social reformer.
Accompanying the film will be a spectacular
American Bicentennial salute, "Celebrate
'76," produced, directed and choreographed
by Peter Gennaro. The revue will
feature the Rockettes, the Symphony
Orchestra and special artists.
'Five for Hell' Gets PG
From Appeals Board
NEW YORK— A PG rating has been
given to the film "Five for Hell" by the
MPAA Code and Rating Appeals Board.
The Appeals Board, after a hearing
Friday (4), voted to reverse the original
rating decision of the Code and Rating Administration,
which had rated the film R.
BOXOFFICE :: June 14, 1976

Bryanston Regrouping
After Court Ruling
NEW YORK — President of Bryanston
Distributors, Louis Peraino, convicted in
Memphis of a conspiracy to distribute pornography,
is awaiting sentencing early in
July.
Peraino's trial
has affected summer playdates
for Bryanston product, including several
new releases, and a number of imshown
films have been returned to producers.
The distribution head has reorganized the
company, closing exchanges in Detroit and
Kansas City, and dismissing staff in New
York and Los Angeles. More cuts are expected,
Peraino announced.
Talking with press representatives in
Memphis where he was on trial involving
the hardcore "'Deep Throat," Peraino said
he is seeking $800,000 from private and
bank sources to back up his distribution
network.
'Tr would be misleading to say I have
refinancing now," he said, "because no bank
will move until they see what happens in
Memphis." The Memphis trial will cost Peraino
"around $100,000" with expected appeals
to the U.S. Sixth Circuit Court in Cincinnati
and Supreme Court listed at $50.-
000.
Conviction on the conspiracy charge carries
up to five years in prison and a fine
of $5,000.
Peraino said he would begin, after sentencing,
taking subdistribiitorships in San
Francisco, Dallas and in New England. A
distribution pact with a British company
has ended and the Bryan West, New York
first run house, has been returned to lessor
Trans-Lux Corp.
Shorts Catalog Printed
By Association Films
NEW YORK—Association Films has just
issued its spring-summer catalog of "Free
Short Subjects," which it calls the collector's
group, for theatres. Group vice-president
Robert Finehout refers to the group as "the
finest collection of free shorts ever made
available to theatres."
Referring to the "millions of dollars and
top creative filmmaking talent" which have
gone into the films. Finehout states that "the
sponsored short has definitely come of age"
and he feels that many of the films eventually
will be compared with such documentary
classics as Flaherty's "Louisiana Story"
and "Nanook of the North."
Among the new Association films are
"Mirrors of Time," a voyage aboard the
oceanographic vessel Hollis Hedberg; "A
World in a Grain of Sand," creating original
works of art in a glass; "Waistland," a
comic look at the problem of overweight,
with archival material and artifacts from
over the world, and Francis Thompson's
"The Faces of Energy," the search for new
energy sources. Renowned documentarymaker
Thompson's earlier film, "Portrait
of a Railroad," already is considered a
classic of its type, having won ten national
BIGGEST EVER—New World Pictures president Roger Cornian, tenter, tells
(I. to r.) "CannonbaH" star David Carradine, producer Samuel W. Gelfnian, director-writer
Paul Bartel and script co-author Donald C. Simpson about New World
plans for a 500-print saturation opening for "CannonbaH." The saturation campaign,
announced at the company's Los Angeles headquarters, will be the biggest
ever for any New World release, according to Corman.
and international awards for excellence.
Association's "Theatre Cavalcade" series
recently was featured in a nationally syndicated
UPI news column, by LeRoy Pope,
on the return of newsreels to theatres. Several
issues of "Cavalcade" currently are in
release.
South African Fans Like
Tlocky Horror Picture'
JOHANNESBURG—"The Rocky Horror
Picture Show," 20th Century-Fox's
madcap rock film adventure, has proven to
be the most successful American film released
in South Africa since the advent of
TV.
In 12 weeks at the Highpoint Theatre.
Johannesburg, six weeks in Cape Town and
four weeks in Durban, the picture has
racked up a boxoffice gross of $162,150.
All runs have continued and the success
of the main centers is now carrying over
into the smaller areas of Pretoria and Pietermaritzburg.
"The Rocky Horror Picture Show," produced
by Michael White and directed by
Jim Sharman, stars Tim Curry, Susan Sarandon
and Barrv Bostwick.
'Bears' Hits $30,123,540
In 55 Days. 592 Theatres
NEW YORK—Paramount Pictures' "The
Bad News Bears," produced by Stanley Jaffe
and starring Academy Award winners Walter
Matthau and Tatum O'Neal under the
direction of Michael Ritchie, has grossed
$30.12.^,540 in the first 55 days of release,
playing at 592 theatres across the country.
A contemporary comedy written for the
screen by Bill Lancaster, "The Bad News
Bears" concerns the antics of a group of
bumbling misfit kids who are molded by
their coach into a pennant-contending sandlot
league baseball team. Matthau plays the
role of the coach, a broken down ex-minor
leaguer, and Miss O'Neal appears as the
tomboy ace pitcher.
'GWTW Sequel Set
By MGM, Universal
HOLLYWOOD—Metro-Goldwyn-Mayer
and Universal Pictures have announced that
agreement in principle has been reached
with the Mitchell family and their representatives
concerning the making of a theatrical
sequel (not a remake) to "Gone With
the Wind." The details of the arrangement
on the sequel to the classic film based on
the best-selling novel by the late Margaret
Mitchell are in the process of being worked
out. Richard D. Zanuck and David Brown
will produce for MGM and Universal.
MGM will be the managing partner on
the new film but script, budget and all
creative elements of this production will
be subject to the final approval of both
companies. Filming principally will be done
on location and at the MGM Studios in
Culver City. Distribution of the new film
will be by Universal Pictures throughout
the
world.
In a joint statement, Zanuck and Brown
said: "We are most pleased and tremendously
excited about continuing the drama
and romance of this great literary and motion
picture saga. We also are confident
that with the memorable heritage of this
great work supported by the full resources
of MGM and Universal the sequel film will
attract creative talent of the highest order
and come together as one of the most anticipated
and fulfilling motion picture entertainments
of all
time."
The sequel story, still unscripted, will involve
Scarlett O'Hara, Rhett Butler and
other old and new characters during the
South's reconstruction period. There will
be no attempt at imitative casting. The new
film's predecessor, "Gone With the Wind."
produced by David O. Selznick. has been
seen by more moviegoers around the world
in its four decades of theatrical release than
any other film in history.
June 1976 11

THEPICTURE YOU'VE BEEN WAITIK
THE ULTIMATE IN SCIENCE FICTION

I
)R...3 YEARS IN THE MAKING!
grownups as well. The camera-
SCIENCE-FICTION BOX OFFICE BONANZA THAT WILL
mm
—National Association of Theatre Owners
OUTSTANDING. Sci-fi actioner...
Kids will love it and
work is outstanding."
EEP KIDS COMING. ..ADULTS WILL HAVE A BALL TOO."
WINNER. A moneymaker!
s a built in audience with
jngsters and sci-fi fans,
e infra-sound effects are
I. Infra Man is a winner."
—Film Bulletin
JURE BET. Fast-paced
ence fiction shenanigans,
joyable. Long on special
ects. A sure bet for action
ided kids of all ages."
i
—The Independent Film Journal
3ted special effects. With
rating safely in hand,
! film can expect a sizeable
lowing... also big returns
he action market."-Boxof«ce
RETURNS. Ultra sophis-
NTASTIC.Ithastheingrents
of Six Million Dollar Man
J Superman rolled into one.
ra Man is super. The special
ects are fantastic."
—Nick Guadagno,
Mann Theatres, New York
TSTANDING. Infra Man
)uldbeabigboxofficesuc-
;s. One of the outstanding
iloitation pictures for 1976."
—Paul Grossman,
Cinemette Theatres, Pittsburgh
m
'AKINDOFBIONICMAN.
-variety
Non-stop, slam-bang fantasy
adventure . . . constant action."
—Greater Amusements
'PERFECT. We Wish there
were 10 more like it. Super
effects. A perfect summer
film for all ages." -phuBorack,
Tri-State Theatres, Cincinnati
'SENSATIONAL A combination
of science-fiction and
great special effects. A mustsee
for all ages. Sensational
entertainment."
-sfei^e Kutner.
Playboy Theatres
'SUPERIOR. Everyone going
to see Infra Man has got to
love it. Special effects are
superior. Should do outstanding
business." -jack PrucMman,
JF Theatres, Baltimore
'HOTTEST. One Of the hottest
pictures for the summer of 76.
We are playing it everywhere."
—David Groskind,
Maico Theatres, Memphis, Tenn.
OSEPH BRENNER presents "INFRA-MAN" A SHAW BROTHERS Production • Produced by RUNME SHAW • Directed by HUA-SHAN
eative Services-E. H GLASS • Color by MOVIE LAB • Copyright Q 1975 INFRA-ASSOCIATES • Distributed by JOSEPH BRENNER ASSOCIATES, INC.
PANAVISION STEREO-INFRA-SOUND lpM«i«l*MM6E^
.
JOSEPH BRENNER ASSOCIA TES, INC. • 570 Seventh A venue. New York. N. Y. 10018 • 212-354-6070

PRINCIPALS MEET PRESS—The producers, director and stars of Warner
Bros." "The Heretic: Exorcist U" met with the press at the Burbank Studios the day
the film went before the cameras. Shown here, left to right, are Richard Burton,
Linda Blair, director/ co-producer John Boorman, co-producer Richard Lederer,
Louise Fletcher and Max von Svdow.
MGM, WB in Co-Venture
To Film New 'Grand Hotel'
NEW YORK — Metro-Goldwyn-Mayer
and Warner Bros, will
collaborate on a new
version of "Grand Hotel," featuring a cast
of stars and MGM"s own Grand Hotel in
Las Vegas.
Daniel Melnick, senior vice-president
and worldwide head of production for
MGM. and Guy McElwaine. WB's senior
vice-president for worldwide production,
announced the joint venture.
"Grand Hotel" will be released as a
MGM presentation by United Artists in
the
U.S. and Canada. In other territories it will
be a Warner Bros, presentation released by
WB.
Sydney Pollack, who directed "Three
Days of the Condor" and is working on
"Bobby Deerfield," will direct the new allstar
production. Martin Elfand will produce
the multi-million-dollar spectacle to be
filmed in Las Vegas, starting early next
year.
Writing the screenplay for the new film
is David Zelag Goodman, who wrote the
forthcoming MGM production "Logan's
Run."
The MGM Grand Hotel, which opened
in December 1973, is designed around a
25-story tower and includes the largest
casino in the world. More than a dozen
top-ranked stars are expected to fill major
roles in the production, which will be basod
on MGM's 19.32 Academy Award-winning
film "Grand Hotel."
Starred in the original hit were Greta
Garbo, John Barrymore. Joan Crawford,
Wallace Beery and Lionel Barrymore.
C'wealth Theatres Adding
Twin in Great Bend, Kas.
KAN.SAS CITY—Construction of a
Mel
Glai/ & Associates-designed twin in the
VilbL", Mall Shopping Center at Great
Bend, K.js., for locally based Commonwealth
TiicUrcs is expected to be completed
early this ;-^ll. The circuit, which operates
units in Aria v.is, Colorado, Iowa, Kansas,
Missouri, Neh'-.i.;, New Mexico, South
Dakota, Texas and Vyoming, tentatively
has set an October •'•., iling for the dualcr,
which features 350-sc;.i :':ditoriums.
H
Commonwealth's Ed Kirk, who presently
helms the Great Bend Drive-In and Crest
Theatre in Great Bend, additionally will
supervise the operations of the complex, to
be named the Village Twins.
Fully automated booth equipment will be
installed in the new facility which, like most
Glatz-designed duos, will feature a common
boxoffice, lobby and concession area.
Richard H. Orear. president of Commonwealth
Theatres, also has announced the
acquisition, via a lease arrangement, of the
Skyline Theatre and the Sunset Drive-In
in Canon City, Colo. Extensive renovation
of the two units is planned by Commonwealth
and both the hardtop and ozoner will
continue to be managed by John Marshall,
who will report to Denver-based Commonwealth
district supervisor Bruce Young.
Elsewhere in the continuing facility-improvement
program of the circuit, the 579-
seat Melba Theatre in Batesville, Ark., is
reported to be newly remodeled. The boxoffice
has been relocated for greater patron
convenience and the theatre's exterior has
been enhanced via a complete facelifting.
Israeli Theatres Report
Business Boom Continues
TEL AVIV, ISRAEL—Some 32,000,000
cinema tickets are now being sold annually
in Israel, representing more than
ten visits per year for each of the country's
3,000,000 people, the Associated Press
reports.
Despite ongoing terrorist acts affecting
motion picture attendance, Israeli exhibition
has had one of the most sophisticated
and well-behaved audiences anywhere, says
Frank Gil-Ad, general manager of Warner-Fox
Films in Israel and manager of
the Tel Aviv Theatre, largest movie house
in
the country.
At the same time, the Associated Press
points out that cinema managers have conceded
that gaudy 20-foot placards— a barechested
Bruce Lee or shotgun-toting Al
Pacino are typical—often exaggerate the
content of the screen entertainment.
Gil-Ad adds, "Cinema operators arc
about ready to sign a treaty so that advertisements
and title translations will have
at least something to do with the movies"
Serious Actress, X Films
Compatible to Middleton
NEW YORK—Filmmaker Jonas Middleton
believes X-rated films are not harmful
to a serious actress' career. In a recent publicity
release, he pointed towards changing
attitudes about sex, wider audience appeal
and better scripts and bigger budgets as some
of the reasons for considering an X movie
career.
He cites the casting of porno star Marilyn
Chambers by veteran director Nicholas Ray
in a new. non-X film and the emergence of
Andrea True (star of Middleton's porno film,
"Illusions of a Lady") as a popular singerentertainer
with a hit record in the top
forty charts.
When he began casting the forthcoming
"Through the Looking Glass." Middleton
met resistance from actresses and agents
because of the anticipated X rating. Finally
selected was Catharine Burgess, successful
model and a student of the Herbert Berghoff
Acting Studio, who was won over by the
script and the strength of th; role. He describes
her as having the vulnerability of a
Catherine Deneuve and "greater acting ability
and natural beauty than any other actress
to appear in an erotic, X-rated movie to
date."
Middleton is now negotiating with three
major studios for distribution rights to
"Through the Looking Glass." The film and
a Dell Publishing novel based on it will be
ready for release in August in New York.
For his next film. "The Night Angel,"
Middleton plans to sign a well-known American
star who has never appeared in X-rated
films. A major European-American coproduction
will be given the film, which
is set in a Berlin cabaret of the Thirties and
a remote seaside estate, telling of a femme
fatale caught in a decadent and supernatural
environment.
Taxi Driver' Grosses Big
On Opening Day in Paris
PARIS— "Taxi Driver," fresh from its
triumph at the Cannes Film Festival, began
its first foreign engagement here with the
biggest opening day ever for a non-French
release from Columbia.
Winner of the Golden Palm as Best Picture
at Cannes, "Taxi Driver" rolled up
$33,240 at 24 theatres.
"Taxi Driver," a Martin Scorsese film,
stars Robert De Niro. Cybill Shepherd and
Peter Boyle. The motion picture was produced
by Michael Phillips and Julia Phillips
and was directed by Scorsese from a screenplay
by Paul Schrader.
AIP Releases Publicized
Via AP Nationwide Story
HOLLYWOOD — An Associated
Press
story by Bob Thomas, Hollywood editor,
on American International Pictures received
wide coverage throughout the nation
in Sunday. May 30, editions. Based on an
interview with Samuel Z. Arkoff. AIP
board chairman and president, the story
covered the company's numerous releases
slated this
year.
BOXOFHCE :: June 14, 1976

Wolf Lores 'Demon Lover
Premieres
JUNE
13-16, NATO of Louisiona, Broodwater Beach Hotel,
Biloxi, Miss.
JULY
20-22, National Ass'n of Theatre Owners of North
Central States for Minnesota, Wisconsin, Ohio,
Illinois, Michigan, Iowa, North and South Dakota,
Radisson South Hotel, Minneapolis.
AUGUST
1-3, Mid-Atlantic NATO convention. The Homestead,
Hot Springs, Va.
16-20, lATSE 53rd biennial convention, Leamington
Hotel, Minneopolis.
23-25, Theatre Owners of New England regional
convention, Wentworth-by-the-Sea, Portsmouth,
SEPTEMBER
9-12, Women of the Motion Pictura Industry 23rd
annual convention. Golden Gate Way Holiday Inn,
San Froncisco, Calif.
14, 15, NATO of Idaho annual convention. Holiday
Inn, Pocatello, Ida.
tiortal Ass'n of Concessionaires onnuol convention,
Disneyland Hotel, Anaheim, Calif.
17-22, Society of Motion Picture and Television Engineers
118th conference, Americana Hotel, New
York.
NOVEMBER
5-18, Chicago Internotionol Film Festi\
festivol. Chic
'King Kong' Moves to NYC
For Location Filming
HOLLYWOOD—The cast and crew of
Dino De Laurentiis' multimillion-dollar
production "King Kong." a Paramount
Pictures release, will shift to New York
City and the World Trade Center for three
weeks of shooting beginning Monday (14).
In the New York sequence for director
John Guillermin will be three of his principal
performers—Jeff Bridges, Jessica
Lange and Charles Grodin—but not making
the trip will be Kong, the 40-foot mechanical
monster who. at si.\-and-a-half tons,
is too heavy and too large to be placed on
the Trade Center roof.
-Scenes originally scheduled to be shot
with the mechanical Kong in New York
now will be done here on a full-sized Trade
Center roof constructed on the backlot.
MGM's 'Entertainment 2'
Is Recalled for Cuts
New York — Metro-Goldwyn-Mayer
is recalling field prints of "That's
Entertainment, Part 2" to remove two
segments and an overture deemed
unnecessary.
The picture, slated for Friday (18)
break nationally, will lose "Lonesome
Polecat" from "Seven Bridges for Seven
Brothers" and "Concerto in F" from
"An American in Paris." Running time
will be shortened to 126 minutes.
Donald G. Jackson, right, president of Wolt I on. (uiini.!, Ltd., Jackson,
Mich., with Jerry Younkins, left, director of "The Demon Lover," and Gunnar
Hansen, who stars in the film.
ADRIAN. MICH.—Wolf Lore Cinema,
Ltd.. a new Michigan-based film production
company, is opening its first release "The
Demon Lover" in a two-week world premiere
engagement.
Wolf Lore president Donald G. Jackson
reported the film about a satanic cult's
demon killer will have its first playdate at
CinemaNational's Westwood Mall complex
in Jackson, Mich. The film also is slated for
distribution in other sections of the country.
Jackson and his business partner Jerry
Younkins founded the company and began
production last year with their own financing.
Although made on a low budget. "The
Demon Lover." features a diverse cast,
ranging from local talent to Gunnar Hansen,
star of "The Texas Chainsaw Massacre."
and Val Mayerik. comic book artist.
Jackson and Younkins wrote, produced
and directed the R-rated film and Jackson
served as cinematographer and editor as
Major TV Campaign Is Set
For Bow of 'Logan's Run'
HOLLYWOOD — Metro-Goldwyn-
Mayer's presentation of ""Logan's Run," a
Saul David production, will open at 500
theatres across the country Wednesday (23)
backed by the most extensive saturation
network and local TV campaign in the
history of MGM.
The campaign will be highlighted by a
200-station prime-time network buy on
NBC-TV utilizing 30-second spot announcements
to be beamed on ten top-rated shows.
This phase of the campaign will kick off
Monday (14) and run through Sunday (27).
A local saturation to penetrate major
markets features ten and 30-second spots
to be aired on affiliates and independent
stations. The campaign of ten-second
teasers, under way since mid-May, is scheduled
to run through Sunday (27). Thirtysecond
local buys begin Sunday (20) to
supplement the network push, which jx-aks
Wednesday (23).
MGM also has arranged a special T\'
well. The 31 -year-old filmmaker, who also
publishes a film magazine in Michigan,
pointed out that he personally supervised
post-production and distribution chores.
"We've had good audience response to
our sneak previews." Jackson stated. "The
"Demon Lover" T-shirts and posters are
selling well and Wolf Lore believes the film
could gather a cult following surpassing
"Night of the Living Dead.'"
Younkins, 28, originated '"The Demon
Lover" project and is at work on the company's
next film, ""Killing Spree," to roll in
October.
"The Demon Lover" concerns a demon
monster summoned by the leader of an unfaithful
coven to wreak revenge on his followers.
The monster confronts a police detective
investigating the series of bizarre
murders carried out by the demon. Filming
took place at a castle located in isolated
woods outside Jackson.
promotion on the three major networks
for opening week, consisting of 20 tensecond
spots spread over daytime game
shows.
Filmed in Todd-AO and Mctrocolor.
'"Lrtgan's Run" is
released by United Artists.
'Omen' Sneak Previews Are
Held to Promote Debuts
HOLLYWOOD— "The Omen." 20th
Century-Fox's ultra-suspenseful mystery
thriller, was given an unusual marketing
hype Sunday (6) and again Friday (11) with
a saturation preview of the film in some
550 theatres across the country, it was reported
by Peter S. Myers, vice-president,
domestic distribution. The film will open
Friday (25) at the same theatres.
Starring Gregory Peck and Lee Renvick.
""The Omen" is a Harvey Bernhard Mace
Neufeld film directed by Richard Donner
from a screenplay by David Seltzer. Neufeld
is the executive producer and Bernhard
produced.
BOXOFFICE :: June 14, 1976 15

TRAORIMAi
THE UNKNOWN -m
In 1976 in the Pacific Northwest, there are still some small Indian
villages untouched by the passage of time where people's lives and
deaths are controlled by the spirits and beliefs of their ancestors.
This is the story of one old medicine man who, with his grandson and
a beautiful young girl, embarks on a journey to such a village...
a journey into a nightmare.
Shadouj of the Hauuh
Jon-Michael Vincent star of Marilyn Hassett star of CHIEF DAN GEORGE star of
-WHTC LINE FEVER." "THE OTHER SIDE TITFIE BIG MAN."
OF THE MOUNTAN."
COLUMBIA PICTURES PRESENTS A JOHN KEMENY PRODI
gUuuUlK^
tory by PETER JENSEN. LYNETTE CAHILL and NORMAN THADDEUS
Executive Producer HENRY GELLIS Produced by JOHN KB

AD\/ENTUR£ INTO
JMMER FROM COLUVBM
i¥
7
f
'S^,
s
r
^
)
JAN-MICHAEL VINCENT, MARILYN HASSETT and CHIEF DAN GEORGE
nplay by NORMAN THADDEUS VANE and HERBERT J. WRIGHT
ed by GEORGE McCOWAN An International Cinemedia Center/Rising Road Production
Oihiibbia
Pictures

. . What
^n
. . "All
i!l
the President's Men' (WB) Named
^iue Ribbon Award Winner for April
By MARY JO GORMAN
JD^LL THE PRESIDENT'S MEN," a filmization of the Bernstein-Woodward best-seller
of 1974, won the Blue Ribbon Award for April as the outstanding favorite of
National Screen Council members. The Warners' release, rated PG by the MPAA and
A3 by the NCO, has grossed a well-deserved 581 per cent of average business in its
initial engagements in key cities in the U.S.
Bo.xoFFiCE reviewed "All the President's
Men" in its issue of April 12. stating in
part: "Watergate is revived with considerable
impact in one of the major films of
1976. The Election Year climate and the
interest in the film should result in a landslide
victory for the . . . production. Robert
Redt'ord and Dustin Hoffman portray
Bob Woodward and Carl Bernstein, the
Washington Post reporters who uncovered
the facts which led to the eventual resignation
of President Ni.xon. Those who wonder
how such facts can be made exciting
will be fascinated by William Goldman's
screenplay from the Bernstein-Woodward
book. Some points and names are glossed
over, but real people are portrayed
ihroughout and each one's place in the
governmental structure and 'or the breakin
is carefully stated. And no one could
say that the Warners' release is biased
against Nixon, since accusations are never
made directly. A large cast brings the
characters to life, under Alan J. Pakula's
sure direction. Produced ... on locations
in Washington. D.C., and at the Burbank
Studios, where the Post newsroom was
painstakingly recreated on two sound
stages ... It proves that fact is as exciting
as fiction."
Class, Style and Thought
As a journalist, I felt I would be too
close to the situation to appreciate a retelling
of recent history. The story was
handled with class, style and thought. It
exceeded my wildest expectations. We all
knew the story, the people and the outcome,
yet there was a continual feeling of
intrigue and adventure. It's a fine, fine
film!— Holly D. Spence, Sunday Journal
& Star, Lincoln ... I'm .so grateful that the
moviemakers had the integrity to give us
a splendid movie, loyal to a remarkable
book.—Nancy Nelson, WTCN-TV, Minneapolis
. could have been a
giant bore became one of the best films
of this or any other year.—Bruce Harmon,
Cooper-Highland. Inc.. Lincoln.
"The price of liberty is eternal vigilance"
—and even little guys can accomplish it.
-.Sister Bede Sullivan, Univ. of Victoria
(B.C.) ... A film which takes recent
history and makes it as timely as today's
headlines.—Emmett Weaver. Birmingham
Post-Herald . . . This is an important film.
—Lynn Hinds, WTAE-TV. Pittsburgh . . .
Excellent retelling of history. Suspense
and acting are great. Will definitely become
a classic for future movie fans who
are now too young to see what did happen.
—James R. Hughes. lATSE, Laconia,
N. H. . . . The larger theme — pursuit of
truth—which seduces, then ennobles two
nondescript reporters, is excellent film
fare. Not to be missed.—George H. Bell,
Salem (Ore.) School Board.
Timely, well-done and superb entertainment.—Ralph
L. Smith, Bartlesville (Okla.)
Examiner-Enterprise . . . It's a true-life
story of an expose of a sordid chapter of
American history.—Tom Hodge, Johnson
City (Tenn.) Press-Chronicle . . . Best
commercial bet from the Easter releases.
John P. Recher, NATO of Md., Baltimore
... An excellent, wonderful film that
does justice to its subject, both in terms of
history and film. I recommend it for everyone—from
high-school students on.—Mrs.
Martin Naimark, Greater Detroit MP&
TVC
. the President's Men,"
while not for pre-teens, is a mini-classic,
not only for its tight editing and excellent
performances (especially Dustin Hoffman
and a brilliant Jane Alexander), but for its
historic significance, which transcends any
Nixon administration judgments. The
technical precision and authenticity alone
warrant commendation.—James R. Ruth,
Sunday News, Lancaster, Pa.
Can there be any doubt? "All the President's
Men" is one of the most important
and meaningful pictures of the decade. A
triumph.—Howard Pearson, Deseret News,
Salt Lake City . . . Best all-around picture
in years.^—Fred C. Souttar, independent,
Shawnee-Mission, Kas. . . . Incredible,
e-xciting film for all but the youngest children.
One of the best films of the year.
James L. Limbacher, Henry Ford Centennial
Library, Dearborn . . . Best American
movie of past several years. Hooray!
John Crittenden. Bergen Record.
REPORTERS BERNSTEIN AND WOODWARD CONFER ON
EARLY DEVELOPMENTS IN THE WATERGATE STORY
EXECUTIVE EDITOR BRADLEE (ROBARDS) STRESSES
NEED FOR STRONGER FACTS TO SUPPORT ALLEGATIONS
THE TWO REPORTERS UNCOVER NEW INFORMATION
THAT WILL SUPPORT POLITICAL CONSPIRACY CHARGES
The Cast
lUjh y/oodward Robert Redford Homnd Simons Martin Balsam
carl B,jrmte,n Dustin Hoffman Deep Throat Hal Holbrook
Harry lO.-'nt-ld Jack Warden Ben Bradlee Jason Robards
Production Staff
Produced by Wmtt-.r Coiu.knz Based on the Book bv . .Carl Bernstein.
D.reciedby
i
J. Pakula Bob Woodward
Screenplay by v.,
Goldman Filmed in Panav.sion
Technicolor
This award is ginn cacli month by the National
Screen Council on the basis of outstand
ing merit and suitability for family entertainment.
Council membership comprises motion
picture editors, radio and TV film commentators,
representatives of better films councils,
civic, educational and exhibitor organizations.
BOXOFFICE
J urn

A SKYTOP WITHOUT POSTS?
^ Paten
Pending ^
Nat'l Endowment for the
Arts Awards Internships
YES. CINEMA RADIO HAS BEEN OPERATING SUCCESSFUU.Y FOR OVER TWO YEARS IN
THEATRES COAST TO COAST
NOW YOU CAN BUY THE "CADILLAC OF DRIVE-IN SOUND SYSTEMS" OUTRIGHT.
A "NO-PENNY DOWN," FULLY-FINANCED PLAN IS ALSO AVAILABLE. PAY FOR THE SYSTEM
OUT OF ANNUAL MAINTENANCE SAVINGS.
SAVE DOLLARS. THERE'S A CINEMA RADIO INSTALLATION NEAR YOU. SEE FOR YOURSELF.
CONVERSION COMPLETED WITH NO BUSINESS INTERRUPTION.
CINEMA RADIO • ONE LINCOLN PLAZA • NEW YORK, N.Y. 10023 • (212) 787-5452
WASHINGTON—Fifteen internships in
an arts administration training program will
be available for the National Endowment
for the Arts" tenth work-experience program
individual it feels is highly qualified.
The deadline for applying for the fall
session is July 9. Interested individuals and
organizations should contact Miss Kathleen
Bannon, Intern Program Officer, National
Endowment for the Arts, Washington, D. C.
20506.
Each intern receives a stipend of $2,080
and travel money. Applicants are selected
on a competitive and geographic basis with
emphasis placed on a combination of professional
experience and academic background.
"Our goal is to provide educated, talented
young people with practical work experience
so that they may enter administrative positions
in the arts where trained personnel
are very much in demand," said Nancy
Hanks, chairwoman of the arts endowment.
Roaming Rodent Benefits
AIP's 'Food of the Gods'
HOLLYWOOD—American International's
summer release "The Food of the
Gods" benefited from reports here that a
giant rodent was roaming the California
countryside.
The creature, still at large, is probably
a South American rodent called a capybara,
which is not harmful to humans but prefers
to gnaw on cauliflower. It was sighted in
the San Diego area.
vicious on a mysterious substance.
Gordon kiddingly told inquirers, "The
giant rats in our picture prefer actors. They
would never eat cauliflower!"
AMC's Southwyck 8 to Be
Used as Training Center
TOLEDO. OHIO — The recently enlarged
Southwyck Eight (formerly Southwyck
Seven) in the Southwyck Shopping
Center here will be used as a training center
for prospective assistant managers throughout
the district managed by American Multi
Cinema's Dean Branson. The area embraces
all AMC facilities throughout Ohio. Illinois.
Michigan and Wisconsin.
Larry Gardner, manager of the Toledo
multitheatre, has named two new assistant
managers. They are Diane Edwards, the
only feminine assistant manager in the district,
and James Bond (naturally known as
"007").
Miss Edwards started at AMC's Southwyck
as a concession-stand clerk and most
recently was chief of service before her promotion
to assistant manager.
Seventeen's Movie for July
Is 'Entertainment, Part 2'
NEW YORK—Metro-Goldwyn-Mayer's
"That's Entertainment, Part 2." which re-
Realizing the potential of such a walking cently opened to outstanding business at
advertisement, AIP producer-director Bert the Ziegfield Theatre here, has been selected
as Movie of the Month by Seventeen
beginning September 20. Applications for I. Gordon announced that the giant rodent
the three-month training periods must be was not one of the creatures loose from his Magazine for its July issue.
made by an organization on behalf of an filming of H.G. Wells' novel about harmless
animals and insects that grow huge and
The film, starring Fred Astaire and Gene
Kelly, will be in national release starting
mid-June. A compilation of the greatest sequences
from the golden era of MGM musicals
and dramas, the new film was produced
by Saul Chaplin and Daniel Melnick.
United Artists is releasing it.
7t's
And It's Bad'
Co often businessmen when they feel
their industry threatened, put
head in the sand and complain
their
about the menace. Rather than riding
the wave of the future, the ostrich
businessman is swept away. As an exhibitor,
is this going to happen to you?
If you would prefer to be a part of
Pay TV rather than just worrying
about it. we are offering an opportunity
to invest in a promising situation.
Minimum investment: $."^0,000. Phone:
(512) 454-.^S81.
EOXOFFICE :: June 14, 1976

. . Francois
. . . Slim
. . Lou
. . Harvey
M ^J^olluwood t^ V^eport m
20TH CENTURY-FOX
Damnation Alley. Scheduled for filming
on numerous locations throughout Nevada.
Arizona and the East, shooting began
May 27 in the desert near Borrego Springs,
Calif., on this chilling science-fiction tale
about the odyssey across a ravaged United
States by a handful of people who survive
a worldwide nuclear war and leave Arizona
in the hope of finding an organized
society. Jan-Michael Vincent and Dominique
Sanda star in the futuristic drama
produced by Jerome M. Zeitman and Paul
Maslansky and directed by Jack Smight.
Others in the cast are George Peppard,
Paul Winfield, Murray Hamilton and Kip
Niven. Alan Sharp and Lukas Heller wrote
the screenplay based on the novel by Roger
Zelazny. Hal Landers and Bobby Roberts
arc
the executive producers.
UNIVERSAL
THii Sentinel. Principal photography
began May 21 with Chris Sarandon and
Cr.'stina Raines in lead roles in the screen
version of the novel by Jeffrey Konvitz
about a beautiful model who moves into
an apartment in a Manhattan brownstone
and begins a harrowing experience in the
supernatural. Konvitz and Michael Winner
are producers with Winner directing from
his own screenplay. Others in key roles
are Martin Balsam, Burgess Meredith, Sylvia
Miles, Eli Wallach, Deborah Raffin,
Jose Ferrer, Ava Gardner, Arthur Kennedy
and John Carradine.
WARNER BROS.
Tm. HiRiiic: ExoRcisr II. With a cast
headed by Richard Burton and Louise
Fletcher and with Linda Blair and Max
von Sydow repeating their roles in the first
film, the sequel to "The Exorcist" began
shooting May 24 on sound stages at the
Burbank Studios. Location shooting i,
scheduled for Georgetown. New York and
Rome on the Richard Lederer production,
a John Boorman film, produced by the
two and directed by Boorman from a
screenplay by William Goodhart.
INDEPENDENTS
Doty-Oavton Productions
Pony F i-ress Rider. Shooting began
May 24 on this story about a yoimg man,
on the trail of his father's killer, who becomes
involved as a pony express rider
when he stumbles across the body of a
rider and decides to take the dead man's
nrn! -acks and complete the delivery. In
the cast are Stewart Petersen. Henry Wilcoxon.
Buck Taylor, Maureen McCormick,
Ken Curtis, Joan Caulfield and Slim Pick-
Eight productions went before the cameras
in May. three from major studios and
five from independents. Twelve releases got
under way the previous month, exactly the ens. Lyman Dayton is the executive producer.
The film will be made on location
same number as a year earlier, in May
1975. Included in the lineup are adventures, in Texas and Montana.
a true story, two tales of the supernatural
Filmways-Moonlight Productions
;md a literary classic.
21 Hours in Munich. Production began
May 25 on the story of the tragic capture
of members of the Israeli Olympic team
at the 1972 Olympiad. The cast is headed
by William Holden, Shirley Knight, Franco
Nero and Noel Willman. Executive producer
is Edward S. Feldman and producers
are Frank von Zerneck and Robert Greenwald.
The screenplay was written by Edward
Hume and Howard Fast.
Film Trust S. A. Panama
The Prince and the Pauper. The version
of the famous Mark Twain story features
a cast headed by George C. Scott.
Charlton Heston, Rex Harrison, Oliver
Reed, Ernest Borgnine, Raquel Welch and
Mark Lester. Production got under way
May 17 in Penshurst, England, with Alexander
and Ilya Salkind as executive producers
and Pierre Spengler as producer.
Richard Fleischer is directing from a screenplay
by George MacDonald Fraser based
on a script by Berta Dominguez and Pierre
Spengler.
InterTel Films
A Short Letter to a Long Farewell.
Shooting began May 12 with production
scheduled in New York and Vienna. The
cast is headed by Alexandra Hay, Geraldine
Chaplin and Thomas Anson. The film is
directed by Herbert Wesely. with Alexander
deLesseps as producer.
Ann-Margret, Michael York
will make his American film debut as an
actor in "Close Encounters of the Third
Kind" for Columbia. The role will be the
first in which he has acted in any film other
than one of his own. Other cast additions
are Melinda Dillon in the top female role,
Warren Kemmerling as a bombastic Army
officer and Bob Balaban as an aide-decamp
to Truffaut . Korman,
comedian on the Carol Burnett TV show,
has been signed for a leading role in Blake
Edwards' "The Pink Panther Strikes Again."
He will play Inspector Clouseau's disguise
maker in a zany role especially written for
h m by Edwards and Frank Waldman. The
comedy will be released by United Artists
Pickens. William Redfield and Terrence
Hill have been cast in "Scramble," a
Palladium Productions' film . . . Dana Laurita.
12-year-old TV actress, will make her
film debut in "Demon Seed." MGM's sci-fi
film starring Julie Christie. Bill Butler will
be the cinematographer, Frank Mazzolla the
film editor and Edward Carfagno the art
director.
Warners' "Squeeze' Now
Shooting in London
Principal photography started in London
Wednesday (2) on "The Squeeze." a W.nner
Bros.' contemporary action thriller starring
Stacy Keach. David Hemmings and
Edward Fox. The films deals with an expoliceman
who proves to London's gangland
and the establishment that he is not
yet ready to be written off.
Mancini to
Score Fox's
'Love and Other Crimes'
Henry Mancini will compose and score
the new 20th Century-Fox film, "Love and
Other Crimes" (formerly "Skipping"), a
Shepherd-Korty production starring Jack
Lemmon and Genevieve Bujold . . . Oscar
winner Ralph Burns will conduct the music
and Ron Field, winner of three Tony
awards, will take on his first big film assignment
doing the choreography for "New
York. New York," set to roll Monday (14)
lor United Artists. Laszio Kovacs will
handle the lensing . . . Robert McMullin
Lew Grade Presentations
Sir
will compose and conduct the music for
The Eagle Has Landed. Production is "Shadow of the Hawk," a suspense drama
planned in Finland and England on this starring Jan-Michael Vincent, Marilyn Hassett
Jack Wiener, David Niven jr. production, and Chief Dan George, which recently
which is being directed by John Sturges. In completed filming on location in British
Columbia . Adier will produce Paramount's
the cast are Michael Caine, Donald Sutherland,
Robert Duvall, Jenny Agutter, Donald
Anthony Marsh,
"American Me," which Floyd Mu-
and Pleasence, Quayle, Jean tnix will write direct.
Svjn Bertil Taube. Judy Geeson. Treat
Williams and Larry Hagman.
$5 Million Production
Set by Herman Cohen
HOLLYWOOD—"Aladdin and the Gi-
Join Univ.'s 'Beau Geste'
Ann-Margret will portray a glamorous ant." with a $5 million budget, is slated to
American living abroad, Michael York will begin filming on location in Spain in the
be one of the twin brothers and James Earl near future, it was announced at the Cannes
Jones will play a British-educated desert Film Festival by Herman Cohen. The picture,
she kh in "The Last Remake of Beau
in Spectamation and Technicolor, will
Geste" for Universal . Truffaut, feature an international all-star cast, Cohen
one of the most honored screenwriters and sa;d, with the original story and screenpla\
by Robert Conway and Cohen.
directors in the international film industry,
Post-production work, including all special
effects, visuals and opticals, will be done
in London. Cohen's assistant Didier Chatelain
currently is in Spain scouting locations
for "Aladdin and the Giant" shooting.
20 BOXOFFICE :: June 14, 1976

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June 14. 1976

BOXOFFiCE
BAROMETER
This chart record] the perforinance oi current attractions in the opening week of their first runs in
listed. the 20 key citiei checked. Pictures with fewer than five engagements ore not As new runs
is in in
ore reported ratings ore added and overages revised. Computation terms of percentage
relation to normal grosses as determined by the theatre monagers. With 100 per cent as "normal,"
the figures show the gross ratings obove or below that mark. (Asterisk * denotes combination bills.)
All Screwed Up \i Line)

'Candy' Sticks With
Big Apple First Place
NEW YORK—Again first, "Candy's
Candy" was a sweet 425 average for the
second outing at the Cine Lido (310) and
Lido East (540). Second again was "The
Man Who Fell To Earth." an even 400 for
the second week at Cinema I and IL where
the sci-fi feature grossed exactly that figure
in both houses. Constant in third place,
"The Opening of Misty Beethoven" earned
365 for its 12th week at the World.
"The Man Who Skied Down Everest"
improved for its second roimd at the D. W
Griffith (255) and Regency (235) to take
fourth place with a 245 average. Fifth
again "FantaSex" (tied in that position last
week), a 230 average in the fourth week at
East 59th Street 2 (190) and Rialto I (270).
Moving down to sixth from fourth place
was "Face to Face," a 190 ninth week at
the Beekman. On showcase, "Lipstick" and
"Mother, Jugs & Speed" were the top
grossers.
(Average Is 100)
Beekman—Face lo Face (Para), 9th wk 190
Cme, State II—Leadbelly (Para), 2nd wk 140
Cme Lido. Udo East—Candy's Candy
(Variety Films), 2nd wk 425
Cinema 1, II^The Man Who Fell lo Earlh
(Cinema 5), 2iid wk 400
Coronet—Tlie Sailor Who Fell From Grace With
the Sea (Emb), 8th wk 100
D W Grillith, Regency—The Man Who Skied
-FantaSe
nd Cir
4th
Guild—Howmps! (Mulberry Square). 2nd wk 160
Juliet 1—Male of the Century (Joseph Green) 120
Rialto 1—FantaSex (Command Cmema), 4th wk 270
Slate I—Tender Flesh (Brut Productions), 2nd wk 155
Sutton—Won Ton Ton, the Dog Who Saved
Hollywood (Para), 2nd wk , 100
World The Opening of Misty Beethoven
(Catalyst Films), 12th wk 365
'Aiinie' Lures Niity 350
For Baltimore 1st Date
BALTIMORE—"Annie" made her debut
this week to a receptive 350 at Mini-Flick
IL Dropping into second place, "All the
President's Men" still got out the votes
with a nice 200 result for the eighth week
at the Senator. "The Missouri Breaks," riding
on the names of two superstars, swept
up 175 for its second trip at Cinema II and
Liberty I. Newcomers "W.C. Fields and
Me," in three situations, and "Won Ton
Ton, the Dog Who Saved Hollywood,"
picked up 105 and 120 respectively.
Cinema 11, Liberty I—The Missouri Breaks (UA),

BRO ADW Ay
JJARR"i AND WALTER Go to New
York" is occupying a good deal of
space because of a number of promotions
arranged by its distributor, Columbia Pictures.
A turn-of-the-century comedy about
two vaudevillians turned safecrackers, played
by James Caan and Elliott Gould, and a
flamboyant professional cracksman—Michael
Caine—not to mention zealous social
reformer Diane Keaton, the film opens
Thursday (17) at Radio City Music Hall
for its world premiere.
Friday morning (11) at 8:45, the Hall
broke a 44-year tradition by previewing the
film, along with the regular stage and screen
presentation ("1 776" and "From Bach to
Bacharach"). Wednesday (16), Gould and
Caan appear on stage at the Hall to greet
another preview audience, composed of invited
Harrys and Walters. Invitations were
issued to customers of the Korvettes department
stores and listeners of WABC
Radio who were named Harry or Walter.
When the comedy opens at the Hall, it also
will be playing at the Syosset Theatre in
Syossct, L.I., and the Paramus Theatre in
Paramus, N. J., thus breaking the theatre's
history of exclusive runs.
The precedent-shattering film is a Devlin-
Gittes/Tony Bill production, directed by
Mark Rydell and written by John Byrum
and Robert Kaufman, from a story by Don
Devlin and Byrum. Also starring are
Charles Durning, Jack Gilford, Lesley Warren
and Carol Kane (who starred in the
turn-of-the-century "Hester Street"). On the
Music Hall stage will be the bicentennial
salute, "Celebrate '76," produced, directed
and choreographed by Peter Gennaro and
featuring the Rockettes, the Symphony Orchestra
and guest artists.
Ray Terrell, president of RDT Cinema
Corp., has announced the opening of the
Astor Theatre on Flathush Avenue in
Brooklyn.
RHR Filmedia has moved to new and
larger headquarters at 1212 Sixth Ave.,
New York City 10036. A leading national
distributor of free-loan shorts to theatres,
the company now occupies half of the ninth
floor at its new location. RHR also is a
leader in distributing to schools, adult audiences
and TV stations.
Picture Arts and Sciences, it also fails to
describe ih^ type of film it might be hm
Vincent is well known in the adiili film
field and conclusions are obvious.
•
Cinema Sourcebrok, a film information
s; I -ice for professionals, students and movie
fans on current product, is available on a
monthly basis from 211 Thompson St.,
New York City 10012. Information sheets
are published monthly in sets which vary in
number, depending upon the amount of releases
during the month covered. Complete
cast and credits and a sampling of major
reviewers are included, plus an overall consensus
and other pertinent data. It's a
worthwhile publication and may be compiled
alphabetically within a silkscreen
binder which comes as part of the subscription.
•
Three brief segments of "The Voice in
the Fingers." British documentary on bagpipes,
have been shown locally on WNET.
Channel 13. as epilogs to the Masterpiece
Theatre presentation of "Sunset Song." A
BBC/Canadian Broadcasting Co. TV special,
the film stars Seamus McNeill, worldfamous
piper and co-principal of the Glasgow
College of Piping. Al Sherman, president
of Sherman Films, is American representative
for Patria Film Productions of
London, worldwide distributor of the film.
and arranged for the showings on PBS stations
throughout the country.
•
Book review: "The Films of Jeanettc
MacDonald and Nelson Eddy" (A. S.
Barnes, $25) by Eleanor Knowles is a
monumental (470 pages) work about the
lives and careers of the movies' popiilar
singing duo. Painstakingly researched and
lovingly written, the book has a wealth of
information on the two stars, with full
credits on each of their films, complete
a
music and discography listing by J. Peter
Bergman and an index of the stars' major
radio performances plus additional information
by Miles Kreuger. The contributors
are experts in their field and the price is
well worth it to any MacDonald and/or
Eddy and/or music and/or movie fan.
"Swept Away" T-shirts were given away
to the first 500 customers at the Plaza
Wedne.sday (9). The bill of fare was "Swept
Away" and "The Seduction of Mimi." two
films by the renowned Tina Wertmuller.
"Tender Flesh," on mini-showcase including
Loews' State I, has quite a history.
The horror thriller began life as "Welcome
to Arrow Beach," a Brut production for
"The Winner of Ten Academy Awards" Warner Bros., directed by and starring the
has gone into production here, with Chuck late Laurence Harvey. It also was due to
Vincent as director. A tongue-in-cheek announcement
from Tray Christopher of age" and had at one time been tagged
be released by Atlas Films as "Cold Stor-
Great American Advertising indicates that "Murder Mansion." Now a Brut release, the
the film is all in fun and has nothing whatsoever
to do with the Academy of Motion John Ireland and Meg Foster in its
film has Joanna Pettet, Stuart Whitman,
cast.
•
Showcases for Wednesday (9): "Deep
Red." horror film by Dario Argento. stars
David Hemmings and is new from Directors-Mahler
Films; "Black Shampoo." from
Dimension Pictures, starring John Daniels
and Tanya Boyd, plus "Dolemite": "Winterhawk."
a Charles B. Pierce film from Howco
International, featuring Michael Dante,
Leif Erickson. Denver Pyle. Elisha Cook
jr.. Woody Strode and L. Q. Jones: New
World's "Eat My Dust!" and "Death Race
2000," and Isabel Sarli in "Una Mariposa
en la Noche," Spanish-language feature
from Columbia Pictures.
Also. "The Missouri Breaks," "Mother,
Jugs & Speed," "I Will, I Will . . For
.
Now," "Embryo," "One Flew Over the
Cuckoo's Nest," "That's Entertainment,
Pan 2" and "All the President's Men."
1st CATV Earth Station
In New Jersey Dedicated
MANAHAWKIN, N.J. — CATV subscribers
in three Ocean County communities
now will get their feature movies via satellite.
Cable Naven. which serves 4,000 subscribers
in Stafford, Little Egg Harbor and
Eagleswood townships, dedicates its $80,000
earth station here with the promise of flawless
movies from New York City through
44,600 miles of space.
The earth station, a 30-foot dish antenna
placed in the pine barrens near here, is the
first in New Jersey. Cable officials said the
feature motion pictures originate from a
studio in New York City and are beamed to
Valley Forge, Pa., near Philadelphia, by
microwave. There, a transmitter beams the
image to the Satcom satellite.
The station here will receive the signals
and send them to area homes by cable.
Officials said the movie images through
thousands of miles of space will be better
than if transmitted by microwave systems.
After a brief trial period, the local cable
TV firm will charge $8 per month for the
motion picture service.
Jerry Horowitz Named NYC
Avco Embassy Branch Head
NEW YORK—Jerry Horowitz has been
named New York branch manager for
Avco Embassy Pictures Corp., it was announced
by Phil Isaacs, vice-president and
general sales manager of the company.
For the past two years. Horowitz was
booker and buyer for Henry Goldman Theatres
after spending one year with United
Artists Theatre Corp. Immediately prior to
that, he served in the same capacity for
Fabian Theatres 1 1 years. His first 23 years
in the motion picture industry were divided
among Paramount Pictures, Liggett & Florin
Booking Service and Triangle Booking
Service.
Horowitz assumed his new post Tuesday
(1) and reports to Herb Robinson, Avco
Embassy Eastern division
manager.
Fox to Score Film
UNIVERSAL CITY — Charles Fox,
nominated this year for an Oscar for his
song "Richard's Window" from Universal's
"The Other Side of the Mountain," has
been signed by producer Edward S. Feldman
to compose the original music for Universal's
"Two-Minute Warning."
E-2
BOXOFFICE 1976

INDEPENDENT-INTERNATIONAL
is proud to announce the
acquisition of U.S. Distribution rights
to "UNCLE TOM'S CABIN" —
The Spectacular Boxoffice Smash which
has set grossing records coast to coast.
The distribution of this film is under
license from Kroger Babb and only
Independent-International and/or its
authorized representatives have the legal
right to rent this film.
in
COLOR!
165 WEST 46th STREET
NEW YORK. N.Y. 10036 • (212) 869-9333

. .
BUFFALO
H building that figured in the great Delaware
Avenue "mansion war" of 1974
is being eyed by Sportservice Corp. as its
new corporate headquarters. The nationally
known locally based firm is negotiating with
the Henderson Development Corp. to purchase
the structure at 698 Delaware Ave.
Sportservice, which serves food and drink
at public facilities throughout the country,
including this city's Memorial Auditorium,
currently is headquartered at 703 Main St.
Crystal Beach has reopened with one
it price for everything, making a popular
recreation spot across the lake from this
city
on the Canadian shore. This, of course,
is bound to affect film theatres, since it
offers another channel for the siphoning-off
of the leisure-time dollar . . . Durable
songstress Hildegarde (well-known for her
French tunes—all conquered by the nativ;
of Milwaukee) was in Dunkirk the other
day to visit Miss Dobrynsky. who the singer
introduces as "Princess Marina." because
of "her graceful ways."
Mrs. IVfagdaline Mlsztal said recently in
the Evening News' "Everybody's Cokmin":
"We went to see "The Missouri Breaks,' rated
PG. After we left the theatre, I felt very
depressed thinking what our youth arc being
exposed to. The movie was filled with
violence and immorality, in action as well
as speech . . . How can our youth grow
up in actions, with stable and constructive
thinking, with this kind of environment?
You become what your environment is. If
parents love their children, they should cry
out against this sort of presentation."
Elizabeth Taylor, Jane Fonda and others
are appearing in "The Blue Bird," a George
Cukor film, on the Holiday 6 screen .
Richard P. Statke has been appointed vicepresident/
sales and marketing at Sportservice,
with responsibility for marketing
and diversification of its food service activities.
He will reside in East Aurora.
Fran and Gcrt Maxwell observed their
."iOth wedding anniversary in the Variety
Mrdinal Sound Co.
Equipment
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Parts
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. . Police
PHILADELPHIA
J^artin B. Ellis,
uho heads the Elhs Theatres
circuit, based here, was elected to
the board of directors (a two-year term) ot
the Jewish Community Chaplaincy Service
at its 35th annual meeting.
The fifth annual Film Gala tor the
benefit
of Women's American ORT will be held
at the Temple University-Center City Cinematheque
for the showing of Sean Connery's
"The Red Tent." Tickets are $10
each and $30 a couple for patrons. A discussion
on the film will be led by David
Grossman, instructor of film at the Philadelphia
College of Art.
Milgram Theatres, has instituted a $1
policy for all seats at all performances for
its Coronet Theatre, Audubon. N.J., with
the engagement of "Jaws" . . . Although
Telesystems Corp. of Elkins Park is the
only one of six cable TV firms given franchises
ten years ago by the city that is providing
any local homes with the service,
the city has agreed to renew the franchises
for all the firms, including those that lie
fallow, for 20 to 25 years without competitive
bidding. The recommendation was mad:
by the city administration's CATV consultants.
"The Birth of a Nation" opens the summer
series "From the Silent Screen" at the
center-city Philadelphia City Institute. The
weekly afternoon and evening screenings are
open free to the public . cracked
down on what was happening on the stage
rather than the screen at the midtown
Specially Designed for Drive-ln Theatres
HARMLESS • PLEASANT
CARACOL MOSQUITO COILS ARE No. 1
OVER 50 MILLION SOLD YEARLY - WHY?
NOW WITH
BIG NEW
IMPROVEMENTS
Studio Theatre, which combines X-rated
film features with live burlesque. Police
arrested house manager Saverio Garofolo,
charged with criminal conspiracy and liability
for conduct of another, and took James
and Simny Skies into custody for "open
lewdness, voluntary deviate sexual intercourse
and criminal conspiracy." because
of their performance at the theatre.
Cinemette Theatres closed its Cathaum
Theatre in Centre Township, where Penn
State University is located. The theatre
property was acquired by College Avenue
Joint Venture, which will use the first floor
for retail store space, the upper levels for
banquet facilities and the basement for a
nightclub-style di.scotheque. Randy Cote,
city manager for Cinemette Theatres, moved
the circuit's offices to the State Theatre,
which it
operates here along with the Flick
Theatre and Cinema I and II theatres.
SYRACUSE
pilming of the hockey movie "Slap Shot,"
directed by George Roy Hill, was concluded
at Onondago County War Memorial
Thursday (3), a day earlier than planned.
The company then left for Utica's War
Memorial Friday (4) to resume filming in
locker rooms and on the ice the next morning.
Filming also will be done at Colgate
University and then there will be two days
in Hollywood.
During the two days on the ice at Onondaga
War Memorial, there were 500 extras
plus anywhere from 1,000 to 3,000 others
who had come to watch star Paul Newman
on the ice. Crew members also included
character actor Strother Martin, associate
producer Robert L. Crawford and several
members of the Johnstown, Pa., Jets, where
major filming took place for more than
60 days.
Galaxy Theatres has taken over operation
of the Studio Theatre. It will continue the
adult film policy, according to Linn Smeal,
president of Galaxy, headquartered in Rochester.
Until recently. Studio was part of
the CinemaNational Theatre circuit which
gave up the lease on the theatre.
1. Lowest cost—Highest profit margin.
2. Only one with Aluminum Coil Holder.
3. Only one with separated, individual coils. This means no customer
breakage.
4. Small size available at a price so inexpensive that it can be used as
a give away.
5. Free Freight on orders over $200.
WHY LET MOSQUITOES HURT YOUR BUSINESS
ORDER CARACOL NOW
MABEN, INC.
1930 N.W. 139th St., Opa Locka, Fla. 33054
Phones: (305) G81-2021 G88-0752 685-2703
TWIN IT!!
Call Harry Jones
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• Painting • Repairs
Free Estimates
Theatre Construction Co.
Farrfietd Drive-ln Theatre
Foirfield, III. 62837
Phone A/C 618-847-7636
51^
E-6 BOXOFTICE :: Jur

. .
. . . "The
. "Won
Updated Wilmington PAC
Includes Classic Cinema
WILMINGTON, DEL.—A Classic Cinema
rheatrc is included among the many
new features that transformed the Grand
Opera House into a premiere center for the
performing arts. Following a two-year. $5
BALTIMORE
hcatres,
and president of NATO of
Maryland, announced that the coimcils of
both Baltimore Coimty and Howard County
rejected the proposed increase in admission
million reconstruction-restoration program,
the century-old Grand Opera House was reopened
taxes from 5 per cent to 10 per cent.
May 27 with a gala performance by
Fred Speckman, who recently leased and
the Philadelphia Orchestra. Arrangements
opened the Hampden Flick while being in
have been made for New York City's Little
charge of the 3900 Restaurant in the apartment
building at 3900 North Charles St..
Carnegie Theatre to operate the house.
The Classic Cinema Theatre was created
has relinquished his job there . . . Pat Drury
the new manager Schwabcr
in the downstairs portion of the Opera
is relief at
House. Seating 180 persons, the Cinema World-Fare's Playhouse. He also is a
will start operations in the fall offering
law
student at the University of Maryland .
three great American and foreign films James Barton Zabin, well known in New
the performances running continuously
York theatre advertising circles and who
daily,
maintains his own agency here, attended thj
from 2 to 11 P.M
25th anniversary dinner at the Baltimore
Ethical Society, a nonsectarian religious
WASHINGTON organization to which he belongs. Mrs.
Zabin could not attend the May 22 event,
as she was traveling in Central America at
(Continued from page E-4)
that time.
Here Any More" has resided the last two
Doyle, head of Schwaber World-Fare
years in the horse country of Virginia, at Bill
Boyce, with his secretary and friend John Theatres' maintenance department for 25
Donalson. He spent part of his time, however,
years until his retirement in 1971, died May
19 on Maryland's Eastern Shore, his residence
appearing in diner theatres and re-
after leaving the circuit.
cently went to Rio where he was shooting
a layout for After Dark Magazine and, according
to the Post's Sally Quinn, will be Irwin R. Cohen, head of R/C Theatres,
going to the West Coast soon. Hunter, now left May 24 for a tour of the circuit. Stops
included Suffolk, Martinsville, Rocky
44, hopes to do something about a sitcom
he is writing for himself and former football Mount, Clifton Forge, Lexington, Waynesboro,
Staunton and Fredericksburg, Va. He
player Rosey Grier titled "The Reverend
Rosey."
Mrs. Irwin
returned here Tuesday (1) . . .
(Betty) Cohen, wife of the R/C circuit head,
Local media are pointing up the American
broke her ankle May 19 while playing tennis,
Film Institute's announcement of its
a recently acquired hobby.
third annual National Film Day July 12.
At that time, exhibitors' boxoffice receipts Barbara Sherak, 5. oldest child of R/C
and distributors' rental revenues will benefit
Theatres head booker Tom Sherak, came
down with chicken pox May 15. However,
AFI's effort to advance the art of film
and preserve its heritage.
by May 29 Barbara was "circulating socially,"
The Chicago ordinance prohibiting
according to her father.
youths under 18 years from viewing violet
Mrs. Marilyn Harrison, 31, wife of Don
entertainment, which brought forth a forthright
Harrison, former TV newsman on WBAL-
statement from Motion Picture Ass'n
TV here and KCMO-TV, Kansas City, died
of America president Jack Valenti, likewise
of leukemia May 24 at a hospital in Minneapolis,
suggested an editorial in the Post, which
where the Harrisons had lived for
stated in part: "Mayor Daley's proposal to
several months. Both Mr. and Mrs Harrison
have a review board rate movies for violence
were in TV work in the Mill City.
and bar minors from the worst of
them is a form of censorship ... A carefully
The fantastic demand for tickets to the
drawn ordinance that puts the worst Elvis Presley show at the Capitol Centre
of the 'action' movies into X (adult only) Sunday (27) has prompted the scheduling
and R (children only when accompanied by of a second show that day . . . "Bugs Bunny
a parent) categories could well be a blessing. Superstar" opened May 28 at the Hollywood,
Timonium Cinema, Ritchie Cinema.
Grand, Rotunda Cinema and Campus Hills
^ 57 Years! •
Cinema. Free carrots were given to the first
Experience Excellence
100 patrons attending the first day of the
engagement.
"W. C. Fields and Me" bowed May 2S
at the Towson, Glen Burnie Mall and Westview
III . . . May 27 JF Theatres advertised
a 50-cent discount on admissions through
Special Announcement Films
Saturday (5) for all its 24 theatres in various
Merchant Ads Color and areas. Coupons in the Evening Sun were
printed for clipping and presentation at the
boxoffice . Ton Ti>n, the Dog
Who Saved Hollywood" opened May 26 at
the Hillendaie, Ritchie Cinema and Westview
I. The opening-night special advertised
"first 100 families get coupons good for a
free box of Milk-Bone brand dog biscuits "
Sailor Who Fell From Grace With
the Sea" made its debut May 26 at the
Rotunda Cinema I and Westview II.
WEBB Radio, during the May 21-22
weekend, promoted "Death Journey" with
an innovative ticket giveway contest. With
star Fred Williamson traveling from Los
Angeles to New York City, listeners were
challenged to guess Williamson's whereabouts
each hour of his trip. The first person
to guess the correct city each hour won
a pair of tickets to see "Death Journey,"
which opened May 26 at the Town Theatre.
The promotion was set up by Jim Otradovec
& Associates ad agency.
"Drumming Up Children's Interest in
Literature,"
a Towson school project financed
by the county board of education with a
$160,000 federal grant, has won a national
award for federally funded projects to stimulate
children's reading. The endeavor used
a wide variety of films based on outstanding
children's books and stories to encourage
and improve elementary pupils' reading
skills. These films were circulated to school
libraries from the central film library. Miss
Marian R. Capozzi, library services supervisor,
will accept the award for the county's
board of education in July at the annual
American Libary Ass'n conference in Chicago.
Pauline Kael Address
BOULDER, COLO.— Pauline Kael, film
critic for the New Yorker, gave a talk on
"Movies" recently in the University of Colorado
Memorial Center ballroom. The address
was part of the university's George Fullmer
Reynolds Lecture Series and the public was
admitted free of charge.
Ring Lardner jr. has been signed by producer
John Marshall to write the screenplay
for "Ali."
. .
fr=Your next order?
Call .
Quality Cinema Service
Jesse Harper
301-987-6315 301-539-6898
(If no Answer)
Remember . . .
For quality sound, projection service and
all your theatre needs it's . . .
QUALITY CINEMA
SERVICES. SUPPLY, INC.
Rte. 3 at Brightview Dr. Mailing Address
MiUersville, Md. 21108 P.O. Box 438
BOXOFFICE :: June 14, 1976

:
Cox
. . . Redstone
. . Garden's
. . Now
PITTSBURGH
gcth Ann Ihoma-s, an honor graduate ot
Grove City Area High School, will
join her sister Lila Dale at Grove City College,
the latter to be a sophomore there in
the fall. They are daughters of Frank Ja\
"Bud" Thomas and Helen Klingensmith
Thomas. Grandfather Walter C. Thomas
was employed at the world's first and original
Nickelodeon on Smithfield Street here
in 1905, organized the first film delivery
system and was a pioneer newsrecl cinema
photographer.
"Gold or Busts" and "Linda and Cheri"
were Bizarre features . . Booked at the
Liberty are "Night of Submission" and
"Dominatrix Without Mercy" . . . Chatham
Cinema opens "The Omen" Friday (25) . . .
Tickets are being gobbled up for the golden
anniversary season of the Pittsburgh Symphony
Orchestra in Heinz Hall, the new
musical conductor to be Andre Previn.
Showcase cinemas—a quartet of screens
under one roof—at 3455 William Penn
Hwy., Route 22, opposite the Penn Center
shopping area, has exclusive rocking chair
loungers and is decorator designed to offer
every comfort. There are acres of free, welllighted
parking. Each screen opens with a
first-rim
feature movie.
"Winterhawk" went into multiple release
hereabouts . . . Penthouse 2 offered "Young
Switchers" and "Tarzan" . . . "Girls Service"
and "Woman's Lib" were seen at the
Ritz
Mini.
Theatres locally have been exhibiting
Tom Parker's "If You Don't Stop It.
You'll Go Blind!", "Goodbye. Norma
Jean," "The Death Dealer," "The Abductors,"
"The Devil Within Her," "Ms. Don
Juan," "Wildcat Women," "Playmates,"
"Mark of the Devil." "Hollywood Intimacies,"
"Lipstick." "Deranged," "Seven Beaulies."
"Tunnelvision." "Grizzly" and "Cry
Rape."
Key, official weekly town guide in its
45th year, recently pictured Variety Tent
1 officers with politicians . . . Ceil Poinc,
veteran in the business here, well remem-
Films for Sale . . .
F()Hki(;n rh;hts
to two new feature filing: ji
"Fireball '7000" ^smm "Sunset Strip" ||
Good trock record— U.S.—Above ovc. grosses M
ij •
Cash Price—Outright Sales:
AUSTRALIA $3,000
ALU EUROPEAN RIGHTS $15,000
;w FAV ftSJ 51 5,000
MIC -AiT $10,000
CENTRA, L AMERICA $ 7,500
i
SOUTH A^^ERICA S10,000
CANADA $12,500
Also indiv c countries Qvailoble
x:; .';l •
is Coll (7031 76B T 'ogcntl cr i ^ ^
7283, Alcxr Vo, 223
. . . Chester DeMarsh.
bered with NSS, headed for Europe and a
month's vacation
former circuit exhibitor, visited at Grove
City and here from his residence in Florida.
Penthouse 1 had its regular strip stageshow
plus the films "The Payoff" and
Ric Lutz in "High School Fantasies" and
"Miss Terri Takes a Liberty" were Art Cinema
features and the new program there is
topped by Eric Edwards' production "The
Wetter the Better." The Art Cinema has
on its booking schedule "All in the Sex
Family," "Confessions of a Teenage Peanut
Butter Freak" and Ric Lutz in "Teenage
Throat" . advertised feature was
"Liquid Lips" . . . "Big Attack" and "Wild
Party" were billed at the Ritz Mini where
admission is $1.99 before noon.
Philip Bordonaro of Tarentum. fourth
district secretary, lATSE, mourned the
d;ath of his brother Jim, 74. retired chief
of police at New Kensington.
Monroeville council will be considering
CATV offers but first, expects to make a
complete study and establish a commission
to handle this. Hotels there have closed
circuit movies, etc.
Variety Tent 1 presented Richard C.
Weatherbee a special award for being outstanding
in his narcotics investigations as
an employee of the Drug Enforcement Administration,
a branch of the U. S. Justice
John Hancock, in some
Department . . .
years past artistic director of the Playhouse
here, will direct another movie. "Jaws 11"
circuit's Showcase Four in the
Monroeville area will open Wednesday (.30).
. .
Penthouse installed a turnstile and the
newly opened Palace also has a turnstile
. "Satisfaction Guaranteed" and "Shot on
Location" were recent adult film offerings
at Penthouse 1, with strip girls on stage.
AFTRA's local TV cinematography
award went to Sam Newberry of WQED,
the
PBS outlet.
Jake Pulkowski can be found on the golf
courses at Schenley or South Park . . . "If
You Don't Stop It, You'll Go Blind!" was
sneaked at four Cinemette theatres.
"Seven Beauties . . . That's What Ihes
Call Him" was rated the top movie of May
by George Anderson, Post Gazette entertainment
editor.
Georgina Spelvin had to "ad lib" part of
her act at the Palace when she appeared in
a
scheduled performance without her dancing
partner, four-foot boa constrictor
II rmes. The snake had to be pried from a
! >i water pipe under her hotel room sink
after it escaped from its box. A hole in the
cabinet surrounding the sink had to be cut
to retrieve Hermes, who missed a single performance.
NORTH JERSEY
Qpening an exclusive North Jersey engagement
at UA's Cinema 46 in Totowa
later this month will be "Buffalo Bill and
"Devil's Little Acres"; Penthouse 2 featured
films "Woo-Man's Work Is Never the Indians, or Sitting Bull's History Lesson,"
starring Paul Newman, Burt Lancaster
Done" and "The Best of Both Worlds . . .
and Joel Grey . in its fifth
"Hedda" is at the Manor and "Julia" is at
the Forum and Encore.
week of an exclusive run at Cinema 46 is
"That's Entertainment, Part 2."
The independent Art Cinema, New
Brunswick, recently opened an exclusive
area engagement of "Grey Gardens."
Numerous area exhibitors expressed shock
and astonishment at the recent showing of
"The Life and Times of Grizzly Adams" on
New York metropolitan area TV, noting
that the film had played to good boxoffice
only this past winter at a number of theatres
throughout the North Jersey area. Many
exhibitors felt the film still would have had
good mileage in area theatres if it had not
been shown on TV,
Larry Leff, son of Bill Leff, manager of
UA's Hyway in Fair Lawn, was awarded a
scholarship to the Lee Strassberg School of
Acting in New York City. A graduate of
Union High School and the Union Technical
and Vocational School, the younger
Leff has appeared in several amateur theatrical
productions in this area.
"Welcome to
My Nightmare,'' a filmization
of rock star Alice Cooper's latest record
album, was presented in special midnight
performances at numerous theatres in this
area throughout the entire Memorial Day
weekend. A separate admission of $2 prevailed
at
most locations.
Officials Warn Ozoner
STAFFORD TOWNSHIP. N.J.—Township
officials warned the Manahawkin
Drive-In here that they will take legal
action against the ozoner owners if they
continue to show "certain types" of movies
that are visible beyond the theatre area.
An opinion from the township's solicitor
stated that state statutes prohibited the
showing of X-rated and even certain R-
rated films if they can be viewed from off
the
premises.
BUILDING BETTER
THEATERS EVERY DAY
INEVERY WAY
[ffSj ujoodbay cofxrtfuctjon
-i^.Zr'sie'sesMSSio"""''"
BOXOFFICE :: June 14. 1976

'Entertainment 2' Hits
Solid 365 in LA 3rd
LOS ANGELES—Averages slipped
considerably
this week with some product hitting
the suburban trails. "That's Entertainment,
Part 2" called a full deck with 365
for its third turn at Cinerama Dome. "The
Sailor Who Fell From Grace With the Sea"
loomed close behind with a gusty 345 for its
third jaunt at Avco IIL "The Bad News
Bears" hung in there with a prosperous 285
average in a three theatre situation, ninth
week. "Mother, Jugs & Speed" slapsticked
its way to a nice 200 for its second showing
at the Egyptian and UA Westwood. Only
new opener this week, "Pleasure Party,"
bowed in with a pleasant 145 at Los Feliz.
Showcasing the suburbs were the following:
"Goodbye Bruce Lee, His Last Game
of Death," packing plenty of punch for 14
locales; "Robin and Marian," fair for 14
houses; "The Duchess and the Dirtwater
Fox," getting by in 14 locations; "W.C.
Fields and Me," doing brisk business for 15
screens; "Lipstick," still hot in 19 spots;
"Embryo," pulling top grosses in a 20-cinema
saturation; "One Flew Over the Cuckoo's
Nest," flying fine in 13 units; "All the President's
Men," good marks for six cinemas,
and "The Missouri Breaks," a piece of cake
for eight properties.
(Average Is 100)
Avco I Seven Beauties . . . That's What They
Call Him (SR), 10th wk 45
Avco II—The Sailor Who Fell From Grace With
the Sea (Emb), 3rd wk. .. 345
Century Plaza 1—The Blue Bird (2Cth-rox),
3rd wk _... 80
Century Plaza 2—HawmpsI (SR) 40
Cinerama Dome That's Enterlaimnent, Part 2
(MGM-UA), 3rd wk 365
Egyptian. UA Westwood—Mother, Jugs & Speed
(20th-Fox), 2nd wk 200
Hollywood Pacific, Village—Won Ton Ton, the
Dog Who Saved Hollywood (Para), 2nd wk 80
Hollywood Pussycat Cry tor Cindy (SR),
4th wk. ..- _.- 120
Los Feliz—Pleasure Party 145
(SR)
Music Hall—Face fo Face (Para), 6th wk 120
Regent—Stay Hungry (UA), 4th wk 200
Three theatres—The Bad News Bears (Para),
9th wk _ 285
UA Cinema II—Tunnelvision (SR), 4th wk 200
'Missouri,' 'Bears' Pull
210 for Mile High City
DENVER—A reissue
of "The Exorcist"
claimed most patron lines this week leveling
out scores for remaining first-run entertainment.
Leading in the latter category with
210 were two films: "The Bad News Bears,"
for its ninth run at Century 21, and "The
Missouri Breaks," in its third trip at the
Continental. Pulling an even 200 was veteran
"One Flew Over the Cuckoo's Nest"
completing its 19th stretch at University
Hills I and 2.
Aladdin The Duchess and the Dirtwater Fox
(20th-Fox), 11th wk „..I25
Centre Won Ton Ton, the Dog Who Saved
HoUyvtrood (Para), 2nd wk 85
Century 21—The Bad News Bears (Para),
9th wk 210
Cherry Creek, Villa Italia- All
Men (WB), 9th wk
the President's
_ 175
Colorado 1—The Adventure of Sherlock Holmes'
Smarter Brother (20th-Fox), 24th wk 100
Continental—The Missouri Breoks (UA), .210
3rd wk,
Cooper Cameo—The Man Who Skied Down
_ Everest (SR), 7th wk 125
Esquire—The Magic Flute (SR), 5th wk 100
. . . Flick 1 Seven Beauties Thot's Whot They
Call Him (SR), 8th wk 175
Three theatres—Mother, lugs & Speed (20th-Fox),
2nd wk 150
Three theatres—The Blue Bird (20th-Fox) 100
University Hills 1, 2—One Flew Over the Cuckoo'l
Nest (UA), 19th wk 200
BENEFIT PERFORMANCE CHECK—Bruce C.
Corwin, second from left,
president of Los Angeles-based Metropolitan Theatres Corp., presents a substantial
check to Morris Slivkoff for the benefit of SlivkofFs brother-in-law Arnulfo Florcs,
ice cream truck vendor and father of ten children. Flores was critically wounded
and robbed by a youth-gang trio. At far left is Gonzalo L. Checa, director of Spanish-language
operations for the Metropolitan circuit, and at far right, Gustavo A.
Acosta, general manager, Spanish distribution, Columbia Pictures. The check represents
proceeds of a benefit performance at Metropolitan's Million Dollar Theatre in
downtown Los Angeles, with the feature attraction the Columbia release of "El
Ministro y Yo," newest hit starring Mexico's world-famous entertainer Cantinflas.
'Josey Wales' to Premiere
At June 29 SVC Conclave
HOLLYWOOD — "The Outlaw Josey
Wales," with Clint Eastwood as director
and star, will have its premiere showing
Tuesday (29), the opening night of the Sun
Valley Center for the Arts and Humanities
Conference on the western movie.
The film, set in the 1860s, will be shown
at the Sun Valley Opera House as part
of the five-and-a-half-day conference on
"Western Movies: Myths and Images."
Eastwood also will participate in two panel
discussions during the sessions. One will be
on "The Gunfighter" and the other is entitled
"The Paradox of the Western Hero."
The conference is sponsored by the National
Endowment for the Humanities and
Levi Strauss & Co. Participants will include
filmmakers, directors, actors, writers, critics
and specialists in western history.
"The Outlaw Josey Wales" is a Malpaso
production for Warner Bros, release. The
film will begin its national release Wednesday
(30).
WOMPIs Set Installation,
Awards Gala for June 26
HOLLYWOOD—Members of the Hollywood/Los
Angeles WOMPI Club will hold
their annual installation dinner-dance and
awards program Saturday (26) at the Century
Plaza Hotel.
Special guests who will present various
club awards will be Earl Holliman, Peter
Kaskell and Kevin Dobson. Presenting their
personally sponsored awards will be Lionel
Newman, head of music at 20th Century-
Fox; Sybil Brand, civic leader, and Lloyd
Ownbey, business leader.
Elena Vassar is chairperson for the event.
Reservations may be made by calling Shirley
Hoyt at (213) 277-221 1, extension 1397.
$1 Million Expansion
Announced by Trolley
SALT LAKE CITY—Trolley Theatres,
which currently operates seven first-run
screens in Salt Lake Valley, has announced
a $1,000,000 expansion program, with completion
of the project scheduled for November.
A four-screen theatre will be located
in the Family Center Shopping Complex.
7200 9th East.
This is the first phase of an expansion
that eventually will bring to 14 the number
of screens in the Trolley circuit in this area.
The company opened four 300.seat theatres
at Trolley Square in June 1972. There
are two 290-seat houses—Trolley theatres
North—in Bountiful, Utah, which were unveiled
in October 1974. Last October. Midtown
Trolley Theatres, a remodeled 413-
seat auditorium, opened here.
Ground breaking for the Family Center
Shopping Complex quad is set for Tuesday
(15), according to Jerry M. Place, executive
vice-president and general manager.
Two auditoriums of the quad will seat
300 patrons each, while the other two will
accommodate 400 viewers each.
Marquee Display Promotes
'Man Who Skied Down'
SEATTLE—Certainly one of the most
unique theatre marquees ever seen in this
area is that currently at the Guild 45th
Theatre, Seattle. The house, showing the
Academy Award-winning "The Man Who
Skied Down Everest," has a cut-out of a
"downhill racer" mounted beside the title,
which presents an effective silhouette display
which catches the eye of passersby.
"The Man Who Skied Down Everest" is
being distributed by Specialty Films.
BOXOmCE :: June W-1

AWARD OF EXCELLENCE—Mrs. Elaine BIythe, head of the FiJm Advisory
Board, presents the organization's "Award of Excellence" to Mulberry
Square Productions' "Hawnips!" Also present for the ceremony were, left to right.
Earl Holliman, vice-president. Actors and Others for Animals, which sponsored
the West Coast premiere of the film at the Plitt Century City Theatre May 25; Joe
Camp, president of Mulberry Square Productions and producer-director of both
"Hawnips!" and "Benji," and Dick Carlsen, president. Actors and Others for
Animals, which honored the motion picture "Hawmps!" with its plaque.
Hollywood
UNIVERSAL HAS EXERCISED its
option
for an additional exclusive contract
year witli Cristina Raines, currently
stricken with cancer in Universal Television's
"Sunshine." She since has appeared
in Robert Altman's "Nashville" and opposite
George Segal in "Russian Roulette."
•
Car! Foreman, writer, director and producer,
has been named to the general programs
panel for public media of the National
Endowment for the Arts. He will
serve a three-year term.
•
Gordon Stulberg who handles entertainment
industry contracts as a partner in the
law firm of Mitchell, Silberberg & Knupp,
has been named president of the American
Diabetes Ass'n, Southern California affiliate.
Named to the board of directors were
Gail Patrick Vclde, former actress and now
a producer, and Mrs. Alfred J. (.Shirley)
Firestein.
*
Henry Gibson delivered the eulogy
Thursday CIO) at the Beverly Hills Hotel at
a memcr'Hl service for Roy Cummings,
late presid'rit of the Hollywood Foreign
Press Ass'n. -iio died of a heart attack at
the Cannes Film Festival.
*
MGM Polydor R .
r^s will hit the stands
'I'i': month with two inrsical versions from
Happenings
"Logan's Run." One will be a single of
Jerry Goldsmith's "Love Theme from "Logan's
Run" " and the other will be the
starring with Chris Sarandon in Universal's
"The Sentinel," a Michael Winner film. The
soundtrack
score.
album of the film's musical
former top fashion model was signed to a
•
long-term Universal pact when she was Eight UCLA students were presented a
chosen for the role of a young mother total of $10,000 in prizes Monday (7) by
Frank Sinatra in the tenth annual Frank
are producing and directing a half-hour featurette
for use on TV on the making of
"The Prince and the Pauper" and are contemplating
a theatrical version of the documentary.
*
Laurie Hagen, one of the stars in Paramount's
"The Big Bus," is the subject of a
feature story on her role, written by Lydia
Lane, Los Angeles Times syndicated columnist
whose material is published in 50
newspapers in the U. S. and Canada. The
article will be in print day-and-date with
the opening of the film.
•
Universal has extended its
exclusive contract
with Marilyn Hassett for another term.
She is one of the stars in "Two-Minute
Warning" and also starred in "The Other
Side of the Mountain."
•
Mildred Simpson, librarian of the Academy
of Motion Picture Arts and Sciences,
has been elected to
a two-year term on the
Council of the Society of California
Archivists.
•
Producer Robert B. Radnitz spoke Thursday
(3) at the national convention of the
Educational Film Librarian's Ass'n and
screened "Part II—Sounder," the next release
for Radnitz/ Mattel Productions.
•
Publicist Donald J. Haley has completed
a three-year stint for Pussycat Theatres and
checked out recently when his position was
eliminated. Pussycat Theatres vice-president
Jimmie Johnson said he has no plans to fill
the position for the time being.
•
A seven-pound, two-ounce boy was born
lo Andrew and Carol Gross May 28 at
Cedars-Sinai Medical Center in Los Angeles.
The child was named Bryan Peter
Gross. Andrew Gross is in charge of trailers
and accessories for National Screen Service
Co.
20th-Fox's 'Omen' Honored
By School of Theology
HOLLYWOOD—A signal tribute to
20th Century-Fox and the filmmakers involved
with the production of the studio's
new ultra-suspenseful mystery thriller, "The
Omen," was tendered Wednesday night (9)
during the commencement exercises of the
California Graduate School of Theology
in
Glendale.
W.S. McBirnie, representing the school,
presented special awards to the film's producer,
Harvey Bernhard; director Richard
Donner, and Gareth Wigan, 20th Century-
Fox's vice president, production, for "daringly
taking a step into a new type of drama-
Sinatra Musical Performance Awards concert
at the University of California at Los
Angeles. First prize winners of $2,000 were
Cameron MacDonald, classical vocal; Deborah
Ludwig, popular vocal; Dean Fritz,
tization of a biblical doctrine."
classical instrumental, and Scott Shepherd,
popular instrumental. Second prizes of $1,-
000 each went to Terry Iten, classical vocal;
"The Omen," starring Gregory Peck and
Lee Remick. is from an original screenplay
Janelle Price, popular vocal; Barbara Goorevitch,
by David Seltzer. Mace Neufeld is the
classical instrumental, and Rick Page,
popular instrumental.
executive producer. The picture, a Harvey
Bernhard/ Mace Neufeld production, opens
•
Friday (25) in theatres throughout the
Paul Berkowitz and James W. Aubrey
Southland.
'The Exorcist' Returns
To 95 Southland Houses
BURBANK—"The Exorcist," the most
successful motion picture in the history of
Warner Bros., opened a return engagement
Wednesday (2) at 95 theatres in Southern
California.
Based on the book by William Peter Blatty,
who also wrote the screenplay and produced,
"The Exorcist" was directed by
William Friedkin. It stars Linda Blair as
Regan, the girl possessed, and Ellen Burstyn,
Jason Miller, Max von Sydow and
Kitty Winn,
BOXOFFICE :: June 14. 1976

Paseo Latino Incmgurated
May 26 by Bruce Corwin
LOS ANGELES—Downtown Los Angeles
has its own "motion picture walk ot
fame" in the form of Paseo Latino, which
was inaugurated May 26 by Bruce C. Corwin,
president of Metropolitan Theatres,
when he dedicated the first star. It was
placed in front of the Million Dollar Theatre
in honor of Mexico's famed Cantinflas
whose latest picture, "El Ministro y Yo," is
playing at the theatre.
Cantinflas came from Mexico with a contingent
of other actors and associates to take
part in the ceremonies which attracted leaders
of the Mexican community of Los Angeles.
Taking part were Deputy Mayor Grace
Montanez Davis and City Councilman Gordon
Lindsay, in whose district the theatre is
located.
Corwin told the huge crowd attracted by
the ceremony that Paseo Latino was conceived
as "an extension of the Walk of
Fame in Hollywood and will augment it"
with stars dedicated to the famous Latin
performers, most of whose pictures play at
the Million Dollar Theatre.
Instead of the five-pointed star, Paseo
Latino will use rectangular design with an
Aztec Motif and will contain the entertainer's
name and an outline of a motion picture
camera, all inlaid in metal in a solid block
of concrete.
'Mother' Co-Op Contest
Held on KHJ Radio, LA
LOS ANGELES—In one of the biggest
on-the-air promotions in its history, KHJ
Radio held a two-week saturation campaign
in behalf of the 20th Century-Fox comedy
"Mother, Jugs & Speed," starring Bill Cosby,
Raquel Welch and Harvey Keitel.
Under the direction of programing chief
Charles Van Dyke, the station sponsored a
write-in drawing for the $26,000 ambulance
which is a pivotal prop in the movie. The
station also hosted a series of screenings of
the picture with the audience selected from
write-ins.
The ambulance van was given away May
26 and was displayed the following week at
the UA Westwood Theatre and the Hollywood
Egyptian.
'Damnation Alley' Lensing
Is Under Way on Location
HOLLYWOOD—"Damnation Alley," a
Landers-Roberts-Zeitman production for
20th Century-Fox starring Jan-Michael Vincent.
George Peppard, Dominique Sanda
and Paul Winfield, began location filming
last week in the desert near Borrego Springs,
Calif. The company, headed by director
Jack Smight and producers Jerome M. Zeitman
and Paul Maslansky, subsequently will
move to the Flagstaff, Ariz. area.
The film is a futuristic adventure-drama
about a handful of nuclear war survivors,
based on the popular novel by Roger Zelazny.
written for the screen by Alan Sharp
and Lukas Heller. Hal Landers and Bobby
Roberts are executive producers.
Dedication of Bridge
Marks 'Ode' Debut
By RALPH KAMINSKY
BURBANK—Just because the San Fernando
Valley doesn't have a Tallahatchie
River is no reason why it shouldn't have a
Tallahatchie Bridge. With that attitude as
a prod, Warner Bros, put its engineers to
work and, presto, the mayor of Burbank
was able to dedicate the city's own Tallahatchie
Bridge—a cut-down version of it
at any rate—to commemorate the opening
of Max Baer's "Ode to Billy Joe," a sensitive
and finely drawn film story based on
Bobby Gentry's famous ballad.
The dedication took place Thursday (3)
with Mayor Leland Ayers and Max Baer
standing on the "bridge," which soars 25
feet above Olive Avenue in a traffic triangle
in front of Warners' administration building.
As the two gingerly stepped out onto
the mock trestle, the Burbank High School
Jazz Ensemble played "Ode to Billy Joe"
and a cheer rose from the crowd, many of
them Burbank Studio employees on their
lunch break.
The ceremony was timed to coincide with
the actual dedication of the real Tallahatchie
Bridge near Greenwood, Miss., by Lt. Gov.
Evelyn Gandy with Bobbie Gentry participating.
That event marked the opening of
the film throughout the South.
The Burbank bridge extends 16 feet from
a triangular billboard which WB uses to
advertise its newest pictures. It projects from
a painted background of a bridge and results
in a perspective of a 200-foot span.
The Tallahatchie Bridge figures prominently
in the movie which tells the story of
Billy Joe McAllister and his ill-fated romance
with Bobbie Lee Hartley and provides
an answer to the song's puzzler as to
why Billy Joe jumped off the bridge.
The film was produced and directed by
Max Baer from a script written by Herman
Raucher. It stars Robby Benson and Glynnis
O'Connor.
WB Presents 15 Journalism
Awards in San Francisco
SAN FRANCISCO—Marilyn Baker. Emmy
award winner, presented special student
awards for investigative journalism to 15
area students May 14 at the Northpoint
Theatre.
In the contest in connection with "All
the President's Men," students with great
promise as future journalists were selected
by their schools as having demonstrated integrity,
perseverance and an ability to write
well.
Ms. Baker, associated with KPIX-TV.
was selected by Warner Bros./ Warner Books
because of her investigative reporting
achievement. She won a 1975 Emmy in
northern California for investigative reporting
and a 1976 northern California Emmy
for feature reporting. Ms. Baker also received
the 1975 Peabody Award for investigative
reporting.
Six Winners Are Selected
For Student Film Awards
SANTA BARBARA, CALIF.—Six regional
winners have been selected in the
third annual Student Film Awards competition
sponsored by the Academy of Motion
Picture Arts and Sciences in cooperation
with American Telephone & Telegraph
Co., according to Patrizio Rossi, regional
coordinator.
Rossi, chairman of the University of California,
Santa Barbara film studies program,
said the winners are eligible now for the
national competition. Awards will be presented
at the Academy's new Beverly Hills
headquarters Wednesday (23).
The regional winners, by category, are:
Dramatic: "The Preparatory," Terence
Cahalan and Philip Earl, University of
Southern California, 24 minutes.
Documentary: "It's So Lovely Up Here,"
Joseph Glaston, San Diego State University,
20 minutes.
Animation: Tie between "Paydirt," Julian
Pena, Brooks Institute of Photography,
three minutes, and "Fame," Richard Jcfferies
and Mark Kirkland, California Institute
of the Arts, three and one-half minutes.
Experimental: "After Lumiere," Joan
Laine, University of California, Los Angeles,
17 minutes.
Special Jury Award. "Mysto the Great,"
Eric Edson, American Film Institute, 27
minutes.
Judges for the regional contest were University
of California-Santa Barbara students
Steven Kroopnick and Toni McCarty;
Brooks student James Ashe; Brooks faculty
member Rex Fleming; News and Review
film reviewer J. Jeremy Janes, and Jae
Carmichael of the Pasadena School of Fine
Arts. Paul Lazarus, tradepaper contributing
editor,
also served on the jury.
The winners' films will be for\varded to
the Academy to compete against winners
from nine other regions throughout the
U. S. The final winners will be chosen in
each category by the 3,200 voting members
of the Academy of Motion Picture Arts
and Sciences.
National winners will receive cash grants
and trophies in a ceremony in the Academy's
Samuel Goldwyn Theatre. Each winner
will be awarded a $1,000 cash grant
and a trophy while the runner-up will get a
$250 grant and a certificate.
SAN FRANCISCO
jgam Oetinger and Barney Christiansen were
in town recently to set dates on "Adam
and Nicole," a lavishly produced X-rated
film distributed by their new company,
Gemini Films.
Warren Beatty was in town to promote
another "celebrity," Gov. Jerry Brown.
Beatty introduced the presidential candidate
at a noontime campaign rally attended by
over 4,000 supporters in Union Square.
BOXOFHCE :: June 14, 1976 W-3

Benji/
Hawmps Animal Trainer
Says Love, Patience Do the Trick
TUCSON — The sign on the van's side in a circle near an adobe wall. Taking one
of the pups. Inn ordered it to jump into
reads: "Frank Inn. Trained dogs. Working
cats. Clever critters." Frank Inn, Mulberry
Square Productions' animal trainer extraordinaire,
much
an upturned box and sit. It performed to
perfection. "Now go over the box," Inn said
"Up
characteristically stands out as in a quiet voice. and over."
"My training method is voice command,"
as the "impossible" performances of his
canine, feline and camel proteges.
Frank Inn is a character. He sports an
Inn explained. "This is their kindergarten.
We aren't forcing them. We want it to be
elegant walrus-style mustache, a seaman's fun for them. They are going to learn one
way or another. If you neglect them they'll
cap and a prodigious midsection. His girth
is of such proportions that Micheline Keating,
Daily Citizen movie critic, was prompted
to describe him as "somewhat resembling
a globe with arms, legs and head attached
a Max Bcerbohm caricature out of Gilbert
and Sullivan." Inn proudly proclaims, "I've
been losing weight." He now weighs a mere
300 pounds.
Inn was training Benji's babies while
"Hawmps!" was being filmed at Old Tuscon
when Ms. Keating talked with him. He was
putting the puppies through training paces
for a future film that is "not a sequel to
'Benji,' " advised Joe Camp. Mulberry
Square Productions head.
"Did you ever see anything like that?".
Inn smiled as he placed the five gleeful,
squirming pups in a playpen. "Wait until
you see them work out," he told Ms. Keating.
"You won't believe it."
Like most rotund people. Inn is a lovable
person. His animals love him. Perhaps that
is the secret of his phenomenal training success—kindness
and patience. Nobody could
believe camels could be trained. Inn accomplished
the "impossible" for "Hawmps!" as
he did with "Benji." A little camel named
Valentine may become a star in her own
right.
THEATRE
DRIVE-IN
SCREENS
'The Quality Totcer that never
has had to be replaced."
• • *
GENE TAYLOR
D & D Fabrication
and Erection Co.
4200 White St.
Fort Worth, Tex. 76135
(817) 237-3306 Night: (817) 45M631
learn not to do something and that's learning,
too. They might as well learn something
constructive."
When another pup hesitated obeying a
command, Inn calmly repeated, "Go on,
kid. I said go to the other end (of the adobe
wall)." At one point the pup broke routine
and furiously began digging in the dirt.
"None of that," Inn declared. "Get up
(jump back on the wall)!" The pup was
completely oblivious to orders and continued
digging vigorously.
"I get such a kick out of them," Inn
beamed. "Their attention span is real short
at
three months and we don't force them."
Putting the pup back in his cage, Inn said,
"The cage is his dressing room. We'll let
him rest a bit, then we will work him again.
They're the smartest pups I've had. Benji
learned a trick a week for 'Petticoat Junction.'
" He predicted all the pups will be
Benji before long.
A visitor to Old Tucson came up and
asked Inn, "What breed are the puppies?"
Pausing, Inn grinned and tugged at his mustache
and then thoughtfully replied, "What
breed, ma'am? Why, they're a third cocker,
a third poodle and a third of everything
else."
Inn works methodically, quietly and patiently
while training his pupils. Turning
to Ms. Keating after the pups had their fill
of licking his face, tugging at his mustache
TUCSON
and scrambling off with his cap. Inn said,
"That's enough play. It's time
piagstaff is
for school
holding its 11th Summer Fes-
now."
Placing the three pups most closely resembling
Benji—two males and a female theatre, music, art and dance on the agenda.
in separate cages. Inn took them to an Welcome relief from 97-degree heat was
area where boxes and barrels were spotted
afforded by "The Man Who Skied Down
tival for eight weeks. The event started
Sunday (13) with classic film series, live
Everest," which opened Wednesday (2) at
Showcase 1 & 2 . . . "The Blue Bird" flew
in Tuesday (1) for an exclusive engagement
at the Coronado, with daily matinees . . .
"A Magic and Old Movies" benefit show
for the UofA teaching hospital's (and
Arizona Medical Center) Arizona Pediatric
Dept., sponsored by Gamma Phi Beta sorority,
was screened May 23 at the Gallagher
Theatre . . . Harry Atwood, film prodirction
manager of UofA's radio-TV-film
bureau, won this year's Arizona Civic Theatre's
Artistic Achievement Award.
Wally Beene, former resident and University
of Arizona journalism instructor, now
with Guttman & Pam, Hollywood public
relations firm, was back in town from
Manila on a promotional project for "Apocalypse
Now," a Francis Ford Coppola-
Cinema Seven production. A former Press
Club "Gridiron Show" writer/ performer,
Wally was here in time to catch this year's
show, "Stars and Gripes," roasting local
luminaries.
"The Father Kino Story" went before the
cameras in Scottsdale. Producer-director
Ken Kennedy penned the original screenplay
for the film, which stars Richard Egan,
Michael Ansara and Ricardo Montalban.
"One Hour of Hell" breaks loose here
this month. The London Star production
stars Stuart Whitman.
A western by McCullough Productions,
Shreveport, La., is scheduled to lens in this
area. Jim McCullough and production manager
Bill Baker were here scouting locations.
Airer Shows 'Gunfighter';
Dispute Ends in Gunfire
TUCSON—At approximately 11 p.m.
Saturday (5), "The Stranger and the Gunfighter"
was on the screen at the Cactus
Drive-In. Suddenly, the action became real
for those at the ozoner when an argument
between a patron and two gun-toting youths
(over a beer) evolved into a gunfight that
had .22-caliber bullets whistling around
cars.
According to reports, the driver of a
truck asked the two youths to leave,
charging
that they were bothering other viewers.
Although they departed, they returned
shortly and the man in the truck again asked
them to depart. At that point, four shots
were fired from a revolver, police said.
The wife of the truck driver was shot in
the wrist and another patron sitting on his
car's hood was wounded in the thigh when
a bullet ricocheted off the outside rear-view
mirror. The latter victim averred that "another
bullet whistled through my hair." His
wife and two-year-old son were inside the
vehicle but were not injured.
Police searched for the two thugs after
the incident (ages were estimated to be 17
to 19). However, they apparently escaped
when they left the underskyer and proceeded
east on East 22nd Street.
CCF Urges Gov't Foreign
Film Levy Enforcement
TORONTO — An enforced 5 per cent
levy against boxoffice grosses of all foreign
movies shown in Canada is being urged
by the 8,000-member Council of Canadian
Filmmakers in a petition to the House of
Commons.
The petition, which also calls for a legislated,
not a voluntary, quota on the number
of Canadian-made feature films shown
in Canada, was signed by more than 200
Toronto members of the council.
Since Canadians now spend more than
$200 million annually at the boxoffice and
Canada is Hollywood's biggest foreign customer,
a levy would make at least $10 million
available to help Canada's movie industry.
W-4
BOXOFnCE :; June 14, 1976

Wcffden Lauds Filmed San
Quentin Escape Sequence
SAN FRANCISCO — Escape from San
Quentin Prison is easy—when it's arranged
by a movie company and Gene Hackman
and Mickey Rooney, star in the event. In
fact, several dozen prisoners were allowed
to remain the yard while Stanley Kramer
and his crew filmed the escape in a bakery
truck for "The Domino Principle."
Producer-director Kramer used the prison
for location shooting in mid-April. Warden
Robert Rees told Stanley Eichelbaum, Examiner
reporter, that he welcomed the crew
inside the walls for what it could do to boost
convict morale.
"It gets the staff and inmates working together
on a friendly basis," he said. "Most
of all, it's a break in the monotony." When
asked if he wasn't concerned about the ficticious
escape, the warden said, "There has
to be a successful one sometimes. Every
convict dreams of escaping. It doesn't bother
us that the movie is about an escape, so long
as nobody gets shot."
Prior to the escape espisode, approximately
400 convicts filled the prison's lower
yard either to watch or to participate in a
football game with the two stars. Convicts
appearing in
the film were chosen from volunteers
who were permitted to take part
because of an Easter recess from the prison's
educational program. In return for the use of
convict actors, Kramer's company will make
a donation to the prisoner welfare fund.
Hackman's super-star status made him
a special object of attention. But Rooney
was besieged for autographs, too. Kramer
described Rooney's role in the film as "a
very meaty one that may bring him back
down the road all the way."
"The Domino Principle" is Kramer's 36th
feature as producer and 13th as director.
He called it "a love story with a background
of political assassination." The film is being
made for Avco Embassy and stars Candice
Bergen. Richard Widmark, Eli Wallach and
Eddie Albert jr. Shooting of the movie,
which is based on Adam Kennedy's screenplay
of his best-selling novel, will be completed
in Los Angeles and Puerto Vallarta.
Extra Casting Department
Opened by Dennis Weaver
HOLLYWOOD—Dennis Weaver, honorary
mayor of Universal City, cut the
ceremonial ribbon May 28 officially opening
the new Universal City Extra Casting
Department, established by Universal Stu-
extras for Universal's heavy schedule of
theatrical features and for its TV activities.
The department already has received approximately
1,000 responses to a mail request
Brindle made to 2.000 extras to register
with the department.
HONOLULU
^he Theatre at King's Alley was closed
for renovation in late May and was
scheduled to reopen Friday (4) as King's
Alley Theatre in Waikiki. The 196-seater
will be operated by Consolidated Amusement
Co. Inaugural attraction booked was
Universal's "Jaws." Described as "the one
on the top of the ramp in King's Alley,"
the theatre once was recognized as "the
little movie house in the third level" of the
shopping complex.
Anne West, popularly known in Waikiki
circles as "Hot Dog Annie," caught the
first showing of Paramount's "Won Ton
Ton, the Dog Who Saved Hollywood" and
has become the picture's biggest promoter.
Annie was delighted (to say the least, if
you know Annie) while watching the parade
of cameo roles by stars she knew during her
Hollywood days.
. . .
Consolidated recently acquired the Toho
Theatre and renamed it Kapiolani
Slated to open soon is the quadplex in the
Pearl Ridge Shopping Center, just a few
minutes away from downtown Honolulu.
Masaichi Nagata, inactive for many years
as a movie producer (since the demise of
Daiei Motion Picture Co.) is into pictures
again with "Hot Pursuit" (Kimiyo Fundo
George Seaton to Judge
Corwin Writing Awards
SANTA BARBARA, CALIF.—George
Seaton, Academy Award-winning screen
writer and director, has agreed to serve as
a final judge for the second annual Sherrill
C. Corwin-Metropolitan Theatres Corp.
Writing Awards at the University of California,
Santa Barbara.
Seaton joins News-Press drama critic Bob
Barber, acting chairman of the department
of dramatic art; Theodore Hatlen, and dramatic
art faculty members Nancy Reinhardt
and Bob Potter as a judge in the contest
which was established in 1975 by Sherrill
C. Corwin and Metropolitan Theatres, for
which he serves as chairman of the board.
Cash awards in the contest, open to all
University of California-Santa Barbara students,
are given for best original stage play,
best original screenplay and best original
TV play.
Seaton, who began his screenwriting career
with Metro-Goldwyn-Mayer Studios in
dios to cope with the heavy demand for
the 1930s, has written, directed or produced,
extras expected in the new production seasondette,"
among many films, "The Song of Bema-
"Miracle on 34th Street" (Academy
Karl Brindle, executive administrator of Award for screenplay), "The Bridge at
the unit, and a group of colorfully dressed Toko-Ri," "The Proud and Profane," "The
extras helped Weaver with the ceremonies. Country Girl" (Academy Award for screenplay),
The Extra Casting Department will supply
"Airport" and "Showdown."
He has served as president of the Screen
Writers Guild, vice-president of the Screen
Directors Guild, president of the Academy
of Motion Picture Arts and Sciences and
board member of the American Film Institute.
Seaton also was a founding member
no Kawawo Watare), now showing here at
the Nippon Theatre. The suspense-action
thriller boasts of some big names in Japanese
films, including Ken Takakura ("Yakuza,"
from Warner Bros.), Eliji Okada
("Hiroshima Mon Amour," "Woman in the
Dunes," "The Ugly American") and Ryo
Ikebe, a veteran star. Nagata is remembered
mostly internationally as the producer of
"Rashomon," "Gate of Hell," "Sansho Daiyu,"
"Ugetsu" and many other prize-winning
films.
Another film of more than passing interest
currently showing in Honolulu is the
independently made Okura production entitled
"Tokyo Emmanuelle," a soft-core sex
story that depicts the breaking of sex taboos
by a group of young people.
The only one mentioned in the casting
credit (as W. M. Reno), Hawaiian William
Reno Menor, of Filipino-Spanish-Chinese
descent, was interviewed by Wayne Harada
of the morning Advertiser during the local
run of "The Voyage of Tanai," adventure
film by Folco Quilici. He was asked to go
into another film following "Tanai" but
refused the offer and came back to Hawaii.
It was too cold in Europe for Reno, who
missed the sunshine, the tradewinds and
the surf. He hasn't made a picture since.
of the Watts Writer's Workshop and board
member and vice-president of the Center
Theatre Group at the Los Angeles Music
Center.
Preliminary judging is now under way
and awards announcements will be made at
the Sunday (20) commencement.
'Lovable Teddy' Promotes
'Grizzly' Bow in Seattle
SEATTLE—Teddy, a "lovable" (?) 1,400-
pound grizzly bear, was in town recently
for the opening of the Columbia release,
"Grizzly." The animal attracted great
crowds of pedestrians and received many
double-takes from bypassing rush-hour
motorists.
In addition, Teddy saw the sights and
the people saw Teddy as he was driven
around the city in his open trailer.
Lloyd Beebe, owner of the Olympic
Game Farm where Teddy is now living,
says the is bear "relatively friendly" and
lives on the farm with many other bears.
. 57 Years! •
Experience- Excellence
f»K

. . . Meanwhile.
S f /^ if T
L E
nolds-Jerry Reed starrer, bows July 21 in
a number of houses.
"The Omen" was sneaked by 20th-Fox
Sunday evening (6) at UA Cinema 150
along with the regular attraction. "Mother.
Jugs & Speed" . . . American International
Pictures screened "Special Delivery" in the
Jewel Box on Filmrow Tuesday (8).
A "vile villain" contest in conjunction
with the opening of Disney's "Peter Pan"
was published in the Wednesday (9) editions
of the Northshore Citizen (open to readers
of all ages). Thirty winners will receive a
pair of passes to a designated theatre to
sec the film when it opens Wednesday (23).
Situations involved are the Bellevue Crossroads.
Renton Village Cinema, Seattle Aurora
Cinema. Federal Way Cinema and the
Sno-King and Valley drive-ins. Joe McCann
will check entries for correctness. A coloring
contest was set to follow a week later.
In downtown Everett, the Everett Theirc.
under the Mann Theatres banner with
John Strelo as manager, will present a
imique program of ten movies every Friday
at 10 a.m. Friday (18) through August 20.
A season ticket good for all ten different
showings is just $2.50 and potential viewers
can obtain them in advance at the theatre
during hours of operation or by mail order
via ads appearing in immediate-area newspapers.
The inaugural offering is "The Sad
Horse."
Nearly everyone involved with the motion
picture industry turned out at the
Edgewater Hotel Wednesday (2) to wish
branch manager Paul Snoody, 20th
retiring
Century-Fox. the very best! Snoody had
been with the local branch 1 1 years. David
Scioli succeeds him as branch manager and
he. along with many other personalities at
the luncheon, participated in a neat "roast"
CINERAMA IS IN
SHOW BUSINESS IN
K.WVAII TOO.
When y.\i come to Waikiki.
don'i miss the famous
W-6
IbaWaiII Don I'v Show. . . at
Reef Towers Hotel.
tJl/alt von Hauffe, director of advertising that had everyone in stitches. Leading the
and publicity in the Pacific Northwest affable barrage of "zingers" was Bud Saffle,
who acted as emcee for the event.
for United Artists and Metro-Goldwyn-
Mayer was in town from his San Francisco
hcadquaners working with Ed Bardot. manager
AIP's release, "Bobbie Jo and the Outing
of the King Theatre, who will be openlaw,"
bowed Wednesday (2) in the Thun-
"That's Entertainment, Part 2" Friday derbird Drive-In. Marysville. as well as in
the Aurora. Duwamish and Bel-Kirk (18). He also worked with Rob McQuiston,
director of advertising for Sterling Recreation
ozoners.
Two days later, the downtown Coliseum
had the X-rated "Adam & Nicole"
Organization, whose circuit will have
"Logan's Run" at the Cinerama Theatre
"Follow Me. Boys!" continued
at the SeaTac 6 Mall Cinema. Ren-
Wednesday (23). Also opening will be "Buffalo
Bill and the Indians, or Sitting Bull's ton Village Cinema. Seattle Aurora Cinema,
History Lesson" at a number of theatres
Bellevue Overlake Cinema and in the
Wednesday (30) and "Gator." Burt Rey-
Sno-King and Valley drive-ins . . . "Mother,
Jugs & Speed" continued to do great business
in the UA Cinema 150; "The Blue
Bird" was flying high at the UA Cinema
70; "The Sunshine Boys" was in an unprecedented
fourth stanza of a sub-run at the
Cine-Mond in Redmond; "Blazing Saddles"
was hot and was held at numerous territory
theatres, and another film that was hanging
in there after many weeks was "The Bad
News Bears."
Among the "vintage" first runs. "All the
President's Men" and "One Flew Over the
Cuckoo's Nest" were still crocking 'em in
their respective situations . . . The Marx
brothers in "Horse Feathers" was an added
feature with "W. C. Fields and Me" at the
Varsity; "The Groove Tube" and "Flesh
Gordon" still attracted more-than-respectable
boxoffice at the 5th Avenue, and
"Seven Beauties" found no end of voyeurs
at the Harvard Exit.
Osgood-Murroy Nuptials
Held in Renton, Wash.
SEATTLE—Robin Jeannette Osgood and
Timothy Arnold Murray recently were
united in marriage in candlelight rites held
in the Bethlehem Lutheran Church, Renton
Wash.
Nancy Arnson was matron of honor and
bridesmaids were Pat Blix and Sandy Mc-
Donough, sisters of the bridegroom, and
Karen Osgood. Jennifer Blix was flower
girl
Mike Murray was his brother's best man.
while ushers were Perry Osgood and Ralph
Osgood, brothers of the bride, and Phil
Blix.
Parents of the bride and groom. Mr. and
Mrs. Ralph W. Osgood (manager of Renton
Vilage Cinema I and II) and Mr. and Mrs.
Larry Murray, lit candles during the ceremony
which were carried to the altar by the
bride and bridegroom for a symbolic lighting
of a single candle.
The newlyweds were 1973 graduates of
Hazen High School and attended Highline
Community College. The bride is employed
by Universal Film Exchanges. Seattle, and
the bridegroom is a student at the University
of Washington and a member of the
cross-country and track team.
After the ceremony, the couple presented
a long-stemmed rose to each of the mothers.
Finish Triplex Conversion
For California Hardtop
MARYSVILLE. CALIF. — The State
Theatre celebrated its conversion into a
triplex with a grand opening in April. In
addition to the Lindhurst High School Jazz
Band, music by Ken Bates on the Conn
organ and performances by Sheila Frantz
and her Pixie Piper Puppeteers, the theatre
had as honored guests Mrs. Anne Barnes,
who began work as a cashier on the original
1927 opening night and had more than
half-a-century career with the situation
and former manager Lew Bergstrom.
Conversion and remodeling was completed
without interrupting main floor presentations.
The $100,000 project resulted in two
balcony-level auditoriums seating 210 each
and an 818-seat lower-floor house. Each
theatre operates on a rotating schedule to
minimize traffic congestion into and out of
the building.
A computerized projection system serves
all three auditoriums. The entire four-anda-half
hour program fits on one turntable.
Should the film ever break. Bob McGuire.
manager, says the audience would never be
aware of the interruption unless it occurred
at a very awkward moment. The computer
system automatically will go into an intermission
sequence with the lights gradually
coming on and interlude music filling the
theatre. Simultaneously an alarm system will
sound to alert the projectionist.
A 3.000-watt Xenon bulb is used in the
main auditorium projector and 1,000-watt
Xenon bulbs are utilized for the smaller
screens. Because of the potential danger of
a bulb bursting, projectionists Joe Noel,
Marysville, and Ben Rose, Yuba City, are
required to wear special protective clothing
while in the projection booth.
The new triplex format will offer a greater
selection of movie entertainment and possibly
result in faster arrival of motion pictures
to the Yuba-Sutter area, McGuire said.
Seattle Students Honored
In 'President's' Contest
SEATTLE—In conjunction with the
Warner Bros, promotion for "All the President's
Men" involving outstanding journalism
students of each high school in the
Seattle area, certificates were presented to
winners at the Music Box Theatre here in
mid-May.
The honored students were: Lloyd Watson.
Nathan Hale High School: Richard
Helling, Franklin High School: Marijane
Schlosstein. Ingram High School; Ray Cunha.
Nathan Hale High School; Don Mclntyre.
Blanche! High School, and Kathy
Whitney, Kings Garden High School.
The awards were presented by Ruth
Walsh, one of the foremost journalists in
the Northwest.
Price Change for NY Hous3
NEW YORK — The Cinema Studio,
Broadway at 66th Street, is now charging
$1 admission to 5 p.m. weekdays (except
holidays), with $1.50 charge in effect at
all other times.
BOXOFFICE .: June 14, 1976

j
j
|
. . Jim
. . . Carlos
Summer Movie Series Set
At Cooper-Highland Duo
DENVER—Cooper-Highland Theatres,
which recently took over the Flick theatres
eight admissions going at $10.
The series will run through September,
with a different film to be screened each
day.
Initial attractions advertised included:
"Sleuth," "Rashomon," "Lord of the Flies,"
"The Corporation," "Rain," "Performance,"
"Bananas," "Macbeth," "If . . .," "Greaser's
Palace," "Taking Off," "The Emigrants,"
"King of Hearts," "O Lucky Man!", "Mean
Streets," "The Shooting," "Elvira Madigan,"
"The Day of the Locust," "Room Service,"
"The Devils," "Wild Strawberries," "The
Red Shoes," "Daisy Miller," "Start the
Revolution Without Me," "Jules and Jim,"
"The Magus," "Don't Look Now," "Slaughterhouse-Five,"
"1776," "Cries and Whispers,"
"Joe Hill," "You Only Live Once,"
"The First Circle," "Chinatown" and "Women
in Love."
The sixth and seventh weeks will offer
"Rancho Deluxe," "Ivan the Terrible,"
"Animal Crackers," "Repulsion," "The
Conformist," "A Joy," "The Apprenticeship
of Duddy Kravitz," "Citizen Kane,"
"Save the Tiger," "Beauty and the Beast,"
"The Most Magnificent Rabbi Jacobs."
"Deep End," "La Dolce Vita" and "And
Now for Something Completely Different."
Audiences during the next couple of
weeks will see "Zardoz," "Sisters," "Summer
Night," "Night Moves," "The Invitation,"
"The Magnificent Ambersons," "A
Brief Vacation," "Hearts of the West," "La
Strada," "The Last Picture Show," "Two
English Girls," "The Passenger," "McCabe
& Mrs. Miller" and "Black Orpheus."
Viewers in the tenth and 11th weeks will
see "Sabotage," "A Boy and His Dog," "The
Discreet Charm of the Bourgeoisie," "The
Gamblers," "The Harder They Come," "Bedazzled,"
"Duck Soup," "Nosferatu," "The
Paper Chase," "The Firemen's Ball," "The
Garden of the Finzi-Continis," "Day for
Night" and "Little Murders."
The final weeks, August 22 to September
4, will feature the following: "Brother Sun,
Sister Moon," "The Fortune," "The Seventh
Seal," "Smile," "One Day in the Life
of Ivan Denisovich," "King Kong," "Amarcord,"
"The Hound of the Baskervilles."
"Take the Money and Run," "The King of
Marvin Gardens." "Steamboat Bill Jr.,"
"Richard III," "Walkabout" and "Last
Tango in Paris."
DENVER
JJenry Friedel, 75, branch manager for
MGM here until the time of his retirement,
suffered serious burns in a fire which
occurred in his home. A short in a lamp
cord apparently ignited some furniture dur-
in Colorado, including a twin in Denver, is
continuing the annual custom of presenting
a series of "golden oldies" during the summer
at Flick Cinema 1. Prices will be $1.25
ing the night and Friedel's pajamas caught
for a single admission, with a ticket for
fire when he was trying to extinguish the
New O'Neill Center Board
WATERFORD, CONN.—Film producer
Michael Douglas and actress Marsha Mason
have been appointed to the advisory board
|
for the Eugene O'Neill Memorial Theatre.
|
"Close Encounters of the Third Kind"
was written by Steven Spielberg.
blaze.
H. L. Binford and B. G. Michie are reopening
the Cinema West Theatre in Sinclair,
Wyo. . . . Bill Pence has taken over
the operation of the Princess Theatre in
Crested Butte from former operator Bruce
Alston. Pence also operates the Opera
House Theatre in Telluride . Hayden
of Jimco has taken over the booking and
buying for the Uranium Drive-In. Naturita.
and the Nucia Theatre in Nucla. The theatres
are owned and operated by Larry
Steib.
Cooper-Highland Tlieatres, headquartered
in this city, has announced the start
of construction on a twin theatre in Salt
Lake City. The new facility will have a seating
capacity of 300 in each auditorium and
the house is targeted for an October opening.
Martin Stone traveled from Kansas City
to set datings for the Mid-America Cinema
quad in Pueblo. Also setting dates were Mr.
and Mrs. Ken Meyer, Sunset Drive-In,
Bridgeport. Neb.; Bob Spahn, United Enterpxises,
of this city; Dick Klein, Klein
Theatres, Longmont, and Neal Lloyd and
Howard Campbell, Westland Theatres,
Colorado Springs.
Cecelia Patricia, daughter of Mary Hernandez
of the Columbia office, became
Mrs. Ernest Ballester in a ceremony held at
Our Lady of Guadalupe Church here. The
newlyweds are on a short honeymoon prior
to each returning to school-teaching positions.
Mrs. Michael Palmer, Minturn Theatre,
Minturn; Sultan Akbari, Mines Theatre,
Idaho Springs, and Mitchell Kelloff, Uptown
Theatre, Pueblo . . . Spence Ryder
and Tom Hincs flew in from Montana to
set dates for their situations in Kalispell and
Columbia Falls, Mont.
Herb Martinez, district manager for Columbia,
was in town conferring with local
branch personnel. Also visiting the Columbia
branch was home office sales executive
Gene Margoluis . . . Columbia screened
"Drive-In" at the Century screening room
Gutierrez who operates the Zia
Theatre, Springer, N.M.. also serves his community
in his capacity as municipal judge.
Colorado Governor Signs
New Anti-Obscenity Law
DENVER—Gov. Lamm has signed the
anti-obscenity bill that would allow local
governments to enact their own standards
for control of pornography for adults but
the municipalities must adopt the state
standards for withholding obscene material
from minors.
Though cities and towns could further
In town to set datings were George Kel- "Bobby Deerfield," a contemporary roloff.
Star Drive-In, Monte Vista; Mr. and mantic drama, will star Al Pacino.
restrict pornography under the bill, unincorporated
areas could not. Cities and towns
would be permitted to use their zoning
powers to restrict X-rated movie houses
and bookstores by permitting them in certain
areas only.
Without statewide standards, some legislators
pointed out, the law could be declared
unconstitutional.
The bill prohibits the display of all obscene
material but books without illustrations
are exempt from prosecution.
Violations will be a Class 1 misdemeanor,
punishable by as much as two years in jail
and a $5,000 fine. July 1 is the effective
date of the law.
Start BOXOFFICE coming .
D 1 year $12.50 D 2 years $23 (Save $2)
D PAYMENT ENCLOSED Q SEND INVOICE
These rotes for U.S., Canodo, Pan-American only. Other countries: $20 a year.
THEATRE
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE—THE NATIONAL FILM
S2S Von Krunt Blvd., Komas Crty, Mo. 64124
WEEKLY
BOXOFFICE :: June 14, 1976 W-7

C. R. Wade, 82, Industry
Pioneer, Dies in Utah
SALT LAKE CITY—C. R. "Buck"
Wade, 82. died here May 23. He had been
Universal Pictures' Salt Lake City manager
for 34 years before his retirement in 1964.
During his tenure with Universal he was
responsible for the company's filming at
least four movies in southern Utah. Wade
also participated in many Universal world
and Western premieres here.
Wade started his film industry career as
a Pathe Pictures Montana exchange manager
in the early 1920s. He joined Metro-
Goldwyn-Mayer in Montana and Idaho in
1924. where he worked until 1930 when he
joined
Universal.
Until he had to restrict his activities this
year because of illness, Wade was active in
Variety. He served with the 137th Field
Artillery during World War I.
Survivors include his wife Era; daughters
Mrs. Tom (Marcia) Philibin and Mrs. Gene
(Era) Jones, San Francisco; a son Barry; 1
grandchildren, and eight great-grandchildren.
A brother William B. and sister Cora
Collins also survive.
SALT LAKE CITY
guffalo Bill and the Indians, or Sitting
Bull's History Lesson," starring Paul
Newman, will of)en at Mann's Cottonwood
Mall Theatre July 2.
Ed Doty, district manager, Mann Theatres,
is vacationing for two weeks visiting
his family in Kansas.
Gary Rushton, vice-president finance.
Universal Theatre Supply, and his family
just returned from a vacation which took
them to Reno, Monterey and San Francisco.
Fllmrow sends deepest sympathy to Rose
Kamaya (in Barry Walker's office) and her
husband. Their son, Kurtis, 5, was killed
while riding a tricycle, when he apparently
went into the path of a westbound vehicle
at 1200 North and 1300 West. He died of
head injuries at Primary Children's Medical
Center Wednesday night (2), nearly two
hours after he was struck by a car near his
home. The teen-aged driver of the car was
not immediately identified.
J
Our neiv telephone number
(801) 466-7642
PETERSON THEATRE SUPPLY
P.O. Box 9326
Salt Loke City, Utoh 84109
Kalispell Duo Slated
By Anderson Circuit
KALISPELL. MONT.—Construction will
begin immediately on a twin theatre to be
located adjacent to the Gateway West Mall
here, it was announced by the Anderson
Theatre Co. The showhouse will adjoin the
present parking facilities at the mall.
To be operated by ATC, the twin will
have auditoriums with a seating capacity of
250 each and will utilize a common lobby
and concession bar. These plans, according
to the circuit announcement, will allow for
maximum traffic control and efficiency in
food service.
Completion of the dualer is planned for
early fall. Architects are Taylor, Thon &
Associates, in conjunction with Mel Glatz &
Associates of Denver.
General contractor is Montana Builders
of Kalispell. Subcontractors are C. Powell
Electric, Lyford Plumbing & Heating, both
of Kalispell, and McDonald Miller of Seattle,
Wash.
Western Service & Supply Co. of Bozeman,
Mont., will supply theatre furnishings,
while National Theatre Supply, Denver, will
be the supplier of theatre equipment.
'Tunnelvision' Big Grosser
For Two Hub-Area Houses
BOSTON—Atlantic Releasing Corp. of
Boston has successfully instituted a new
first run pattern for the Boston theatres.
Working on the concept that downtown
Boston and Cambridge could play certain
types of films day and date to increase
grosses. Worldwide Films' "Tunnelvision"
was opened at the Paris Cinema, Boston,
and the Orson Welles Cinema, Cambridge.
The result was an outstanding success,
according to Cate Enterprises which owns
the two theatres, with the picture grossing
over $34,000 in its first ten days of play.
A Neil Israel production, "Tunnelvision" is
an irreverant, satirical look at TV in the
year 1985. The cast, all in cameo roles,
were chosen from the ranks of various
comedy and improvisation groups such as
the Ace Trucking Company.
Theatre Operations Film Shown
HARTFORD—The Bushnell Memorial
Auditorium, which plays cultural attractions
and motion pictures, has prepared an audiovisual
presentation entitled, "More Than
Meets the Eye," focusing on theatre operations,
for scheduling by area clubs, groups
and classrooms. James H. Martin, in charge
of special projects, is arranging bookings
throughout central Connecticut for the
presentation.
Special Multi-Media Film
Created for NM Tourists
ALBUQUERQUE, N.M.—A 25-minute
multimedia film trek through 2,000 years of
New Mexico's history is being presented in
the historic La Placita restaurant, which has
converted a large section into a theatre.
The film, designed for tourists, is narrated
by actor Richard Basehart and opened Saturday
(5). Promoters Angelo Gineris and
Dale Elliott, in association with David E.
Wynne, are offering the film as a vehicle to
detail the history of New Mexico.
"New Mexico, the Enchanted Land"
combines multi-image technology into an
intricate audio-visual presentation utilizing
1 8 projectors, a multi-channel sound system
and a custom designed computer to control
projection and photo imagery. The process
for the film was developed by Wynne Pictures
and its associate Multi Media Entertainment
Corp. of America, Dallas. Wynne,
president of the firm, said his company is
involved in similar productions for New
Orleans, Mexico City, Tucson, Salt Lake
City and several other historic areas.
Wynne has assembled a team of multimedia
specialists, writers and film technicians
to create the entertainment packages.
The company is completing production of a
package which compresses 50 years of the
Green Bay Packer's history into 20 minutes.
This film will be presented at the Green Bay
Packers Hall of Fame July 1.
SLC FILMMAKERS—Executives of
Salt Lake City-based Artists Creation
& Associates, which is to produce a
$1 million-budgeted family feature
titled "Joe Panther," unveiled plans for
the movie at a recent gala reception
hosted by Stewart H. Beveridge, left.
With him are, left to right, Ted Swanson,
production manager; Dale Benson,
associate producer, and Paul Krasney,
director.
Soft Lake • Boston • Oalloi • New York
NIVERSAL THEATRE SUPPLY
- HOMI OFFICE -
jM lair lit S«y»h, Salt Lake City. Utah 841 1
W.8 BOXOFHCE :: June 14, 1976

'Bears' Regains Lead;
Bats445forKC8th
KANSAS CITY—Knocked into second
place last week, "The Bad News Bears" improved
its batting average (445) to regain
the lead for its eighth outing at Valley I
and 2. Drawing mixed reviews, "The
Missouri Breaks" slipped into second spot
with 300 even for its second stand in four
locales. "Mother, Jugs & Speed." ambulance-driving
hijinks, spoofed its way to an
opening score of 255 for four cinemas.
Backed by heavy radio promotion. "W.C.
Fields and Me" bowed in with an okay 175
at the Embassy 1 and 2.
(Average Is 100)
Blue Ridge 3, Watts Mill 1—Family Plot (Univ),
8th wk 150
Boulevard—Double Possession (SR)
Embassy 1, 2—W.C. Fields and Me (Univ)
Fairyland 1—Naughty Co-eds (SR)
15 theatres—The Last Hard Men (20lh-Fox)
Fine Arts-Kamouraska (SR), 3rd wk
Five theatres Bugs Bunny Superstar (SR),
3rd wk.
Four thecrtres—All the Presider
8th wk
Four theatres Death Journey
Four theatres—The Missouri B] aks (UA),
-.300
Four theatres-Mother, Jugs & Speed (20th-Fox) 255
Gladstone 1—Robin and Marian (Col), 9th wk 100
Glenwood 1—The Duchess and the
Dirlwater Fox (20th-Fox), 7th wk 175
Glenwood 2—The Blue Bird (20th-Fox) 100
Metcalf—End of the Game (20th-Fox) IBO
Midland 1—Lipstick (Para), 9th wk 20
[idland 2-
nd the Gunfighte
(Col), 2nd wk
150
Plaza—Won Ton Ton, the Dog Who Saved
Hollywood (Para)
-Grizzly
2—The Bad News Bears (Para),
Six New Entries Spark
Windy City Exhibition
CHICAGO — "Embryo," "W.C. Fields
and Me," "Won Ton Ton, the Dog Who
Saved Hollywood," "Drive-In" and "The
Blue Bird" all soared in as newcomers with
high scores. "Embryo," sci-fi thriller, had
the edge with 265 in a seven cinema situation.
"The Sailor Who Fell From Grace
With the Sea," was another new entry to
make an impression—250 at the Playboy.
Showing in five locations, "Won Ton Ton,
the Dog Who Saved Hollywood" captured
240, while "W.C. Fields and Me" reported
a nifty 250 for the Coronet/ Ford City 1
premiere. "Drive-In" debuted with a lusty
240 at Golf Mill 2 and the Lamar.
Carnegie-All Screwed Up (SR), 2nd wk 175
Cinema—Seven Beauties . . . That's What They
Call Him (SR), 7

. . Women
islands. Upon returning from Hawaii, they
will spend another week lounging in Southern
California, taking time to attend their
d:uighter Selena's wedding in Los Angeles.
The good folks at Universal should brace
themselves for an onslaught of snapshots
about two weeks hence.
GREETING INDIANAPOLIS FANS—Ron Howard, who stars in New
World Pictures" "Eat My Dust!" and also is well-known for his role in the weekly
TV series "Happy Days," took advantage of the two-hour Indianapolis 500 parade
preceding the famed auto race May 29 to wave at spectators and to promote the
feature film. Howard's May 28 arrival in Indianapolis coincided with the multiple
city and state openings of "Eat My Dust!"
KANSAS CITY
Ywenty-seven adventurous film industry
associates from Kansas City and St.
Louis dipped into the Eleven Point River
last weekend as part of the annual Canoe-
A-Thon. Accounts vary as to some of the
specific episodes of the trip, due to an
abundance of bottomless beer cans. Buses
alternately were lost, stuck, damaged and
repaired; canoeists went their own separate
ways, wandering back into camp late Saturday
night; everyone overturned at least
once, and a rousing, restful getaway from
the "real world" topped it all! The run was
made for charity, with sponsors donating
pledges against the number of miles the
group traveled.
Taking a break from the routine at Paramount
was secretary Mary Lynch, who
chose to spend a portion of her vacation
last week playing the horses at Ak-Sar-Ben
in Omaha, Neb.
Reed Howard has joined the American
Multi Cinema auditing department.
Congratulations to David Darr, Midwest
division manager for Key International
Film Distributors, who bought the first
ticket to the Ak-Sar-Ben charity excursion
scheduled for July 24. The trek to the racetrack
is sponsored by Kansas City Women
of Variety Tent 8 and tickets for the daylong
excursion may be purchased from any
club member . of Variety's
rummage sale last week netted over $120.
The money is earmarked for the Will Rogers
Foundation.
Sandy Pickett, Allied Artists' secretary,
gave Wednesday (2) to a nine-pound girl at
Bethany Hospital. Sandy and Charlie Pickett
have named their new daughter Allison
Tara.
Screenings at Commonwealth: Thursday
(10). "Dynamite Women" (New World Pictures)
and Friday (11), "It Happened On
Sunday" (Cookrock Releasing) . . . Screenings
at Guy-Con: Tuesday (8), "Mark Twain.
American (Emerson) and "Those Dirty
Dogs" (Atlantic), both distributed by Marcus
Film Distributing.
John King, Universal shipper, is off and
running on another dream vacation. John
and his wife Odessa left for a relaxing seven
days in Hawaii, where they will tour the
ft MID-CONTINENT Theatre Supply Corp.
H 1800 Wyandotte, Kansas City, Mo. 64108
I; Phone (816) 221-0480 W. R. "Bill" Davis, Mgi
PfmPT • EfflCIENT • COURTEOUS
Dallas X Theatre Raids
To Include Patron Names
DALLAS — Police vice squad officers
said they will begin taking names and
addresses of patrons at adult move theatres
when they are raided for confiscation of
allegedly obscene films, reported the Times
Herald.
The customer identification will be requested
"in case the state needs them (patrons)
to testify" at subsequent hearings on
whether the film should be ruled obscene,
said director D. L. Burgess, commander of
the vice squad division.
"It will be done as deemed necessary,"
he said, explaining an undercover officer
first
will view the film and, if in the officer's
opinion it is obscene, a warrant will be secured
to raid the theatre for purposes of
confiscating the film.
During the raid, he said police will request
the identification because "these people
(customers) are viewing a possible violation
of the law and they are in fact, witnesses
and have an obligation to give us
their name and address."
The customers later could be subpoenaed
to court to testify "as to what they saw in
the film," Burgess said. Failure to identify
oneself properly. Burgess said, is a violation
of state law (a Class C misdemeanor) punishable
by a $200 fine. The name-taking is
part of a new procedure police are using in
a renewed crackdown.
Vice squad officers Tuesday night closed
down two theatres—the Guild Art Theatre
and the Coronet Theatre—after revoking
their operating licenses because they contained
false information.
Burgess said police can request a person's
identification under Section 38.02 of the
Texas Penal Code, which states, "A person
commits an offense if he intentionally refuses
to report or gives a false report of his
name and residence address to a peace officer
who has lawfully stopped him and requested
the information."
Police reportedly are conducting the license
checks as another means of closing
the theatres without going through the time
consuming process of viewing each film
and petitioning a court to have it ruled pornographic.
"We expect several more raids
in the future," a police spokesman said.
Theatres whose licenses are found to be
invalid must remain closed until they arc
granted approval for a new license.
No arrests were made at the Guild and
Coronet theatres, but cashiers and projectionists
were warned they would be subject
to fines and possible imprisonment if the
Ih.'utres reopened without valid licenses.
"Everyone that is doing pornography is going
to get a shot of this division," said Burgess.
C-2 BOXOFFICE :: June 14, 1976

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to "UNCLE TOM'S CABIN" —
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. . Nancy
CHIC AGO
a merican International's lineup shows several
"big numbers" jumping up within
the next few weeks. One of the earlier summer
releases, 'A Small Town in Texas," is
almost certain to make the newspapers and
news programs on TV. A segment of the
exploitation involves a motorcycle thrill
show at Comiskey Park just prior to the
regular White Sox game.
of the 1976 promotion and will be glad to
Twentieth Century-Fox branch manager hear from anyone wishing information
Doris J. Payne sent out invitations to a regarding the collection. Clark's number is
special preview of "The Omen" at the Chicago,
Golf Mill, Harlem Cermak and Old
235-7210.
Orchard theatres. "The Omen," starring Wally Heini, Midwest supervisor of publicity
United
Gregory Peck and Lee Remick. is described
and advertising for Artists
is Corp.. hosting a special preview showing
2"
as a modern-day fulfillment of an ancient
prophecy, a story of the supernatural, in of "That's Entertainment, Part at the
which the anti-Christ returns to earth, bringing
with him, in an unexpected and shocking
form, the omen of mankind's destruction.
Henry Fonda. Walter Mirisch and Charl-
ton Heston checked in for three days of
promotion of "Midway," Universal Pictures'
. .
attraction newest Charles Bron-
son's new movie, "St. Ives," in which he
portrays a former newspaperman, will have
its local at premiere the Roosevelt Theatre
in the Loop starting Wednesday (23).
The eight-state NATO convention is set
10 take place July 20. 21 and 22 at the
Radisson South hotel in Minneapolis. NATO
of Illinois president Jack Clark said last
year some guests who failed to register until
the last minute were locked out. Since the
57 Years!
Experience Excellence
Special Announcement Films
Merchant Ads Color and B&W
Radisson South is considered one of the
finest resort hotels in the area, it vsould
seem advisable to register early.
The Variety Club of Illinois is sponsoring
its annual theatre collection in the metropolitan
area Sunday (27). This involves
approximately 125 theatres. Jack Clark,
president of NATO of Illinois, is chairman
Esquire Theatre Wednesday (16) at 8 p.m.
Fred Astaire and Gene Kelly are seen together
again for the first time since their
only teamed effort in "Ziegfeld Follies of
1946." In this new film, the two serve not
only as narrators but as performers.
According to a recent report, producer
David Salven and director Bill Friedkin
could not see eye-to-eye on "Sorcerer" and
consequently Friedkin, former Chicagoan
and an Oscar winner, is taking over as producer
as well as director. The movie is
called a sequel to "The Exorcist."
An expected half-million visitors to this
city's Bicentennial International Trade Exposition
at Navy Pier July 1-18 will see
slide-film presentations in a series titled
"The Makers of Chicago," written by Art
Thorsen, narrated by Bob Cunningham and
produced by Jerry Gregoris.
Terry Kierzek, who has served as booker
for Paramount Pictures in the Midwest office,
has been promoted to represent the
company as salesman in Dallas. Tex. Other
Paramount staff changes: Ilene Bursteen.
who was assistant booker for our town, was
appointed Milwaukee booker: Pete Cravath
is the new Indianapolis booker; Indianapolis
salesman Mike Share is transferring to Phil-
Start BOXOFFICE coming .
D 1 year $12.50 D 2 years $23 (Save $2)
PAYMENT ENCLOSED D SEND INVOICE
These rates for U.S., Canada, Pan-Amerieon only. Other countries: $20 a year.
adelphia as sales manager; new Indianapolis
salesman is Jim Goldschlager, and Georgia
Klein transfers from Indianapolis to the
local booking desk.
"Jackson County Jail," JMG Film Co.'s
successful offering for this spring and early
summer, will be followed by "Eat My Dust!"
with Ron Howard, July 16 and "Cannonball"
July 30.
Gary Taft, general manager of Cinema
I and 2, returned from a vacation Monday
(7).
David Loew is the new manager at the
Biograph Theatre, owned by Larry Edwards.
Kelly Schorn, who had served at the
theatre's candy counter, is now business
manager . . . "La Chienne," made by
French director Jean Renoir in 1931, is
having its first commercial showing here at
the Biograph. It was one of the hit movies
screened at the New York Film Festival in
the fall of 1975.
During the month of May 1976. the
censor board reviewed 55 films. Only two
movies were rejected. In a group of 24
foreign films, there were two Chinese pictures,
one Spanish, two Italian, 12 Mexican,
one Thai, a first for this area, and six Hindu-
Indian movies. With the increasing number
of East Indians who have settled in this area
as exchange students or working for their
doctorates, there is a good market for madein-India
films.
A censor board spokesman volunteered
the information that Mexican-made movies
are generally "high caliber" and rejecting
any of these Spanish-language attractions
would be rare . . . The censor board authorities
have not yet named a successor to
Mrs. Edith Joyce, who died recently. Mrs.
Joyce, who was a member of the Chicago
Police Film Review Board from 1947 until
her death, also was an alternate delegate to
the Democratic National Convention from
the time of Franklin D. Roosevelt until
1968.
Bob Rosterman, 20th-Fox booker, manages
to wedge in a few trips to see other
places and things. He just returned from a
short visit in New York . Willen
of the 20th-Fox publicity offices on the
West Coast spent a few days here getting
acquainted with members of the Midwest
exchange office.
Columbia Pictures' "Drive-In" did very
well in its openings here and a number of
Wisconsin theatres have elected to hold over
the film for another week or two. Next up is
(Continued on page C-7)
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When you come to Waikiki,
C-4
BOXOFFICE ;: June 14. 1976

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BOXOFFICE :: June 14, 1976 C-5

ST .
LOUIS
The Exorcist" returns for a saturation engagement
in the territory Wednesday
(16) . .^ Avco Embassy's "The Sailor Who
Fell From Grace With the Sea" opens at
the Brentwood Friday (18). Based on a bestselling
novel by late Japanese author Yukio
Mishima. the drama involves sex. mysticism
and a strange code of honor among a group
of boys led by Jonathan Kahn as the son of
Sarah Miles. Kris Kristofferson and Earl
Rhodes also have leading roles in the film,
with an English seacoast setting.
James Caan and Stephanie Powers head
the cast of "Gone With the West." playing
a multiple which includes the BAC Ritz in
Belleville and the BAC Starlight in Alton,
111. Also featured are Aldo Ray and Robert
Walker, with Sammy Davis jr. as special
guest
star.
The benefit premiere of "Countdown at
Kusini" at the Fox Theatre, attended by
3,900. netted $17,861. according to the
local chapter of Delta Sigma Theta sorority
which sponsored the event. The NAACP
will receive $10,000, part of which will be
used for summer youth projects while the
sorority will use the remainder for college
BUILDING BETTER
THEATERS EVERY DAY
INEVERY WAY
FPraujoodbQy corvtructipn
'( " o« 516 569-1990
aid for high school students and university
scholarships.
Bridgeton police are investigating the
adult movies shown at the San Antonio Inn
on North Lindbergh Boulevard to ascertain
if they are violating the state's obscenity
and pornography laws. The motel was taken
over recently by the SWM Corp., headed by
Al Pierce, operator of a similar adult movie
motel in San Antonio. Pierce says the closedcircuit
TV piped into the 180 rooms at the
inn is "softcore pom."
Ellen Susan Cohn, daughter of George
Cohn. publicist for Mid America Theatres.
was graduated from University City High
School Thursday (3) and was a member of
the singing chorus at the exercises. She will
be attending the University of Missouri-
Columbia in September.
The Ferguson Public Library is offering
a unique nine-week summer reading program
for elementary school children. A
library movie pass will be stamped weekly
for youngsters who have read at least one
book during the week. Movies will be shown
Tuesdays at 10:30 a.m. Children reading at
least 13 books at the termination of the
program August 6 will receive reading
achievement certificates and a bicentennial
diorama.
The $1.5 million personal injury suit
brought by Ann Miller against the St. Louis
Municipal Theatre Ass'n has been reinstated
by the Missouri Court of Appeals
here. In ordering a trial of the suit, a threejudge
panel of the court maintained that
Circuit Judge Daniel Tillman had erred in
dismissing the case. Miss Miller filed suit
after being injured in August 1972. when
Harry Hoff & John Mattler
invite you to sliop
she was struck by part of the stage equipment
during an outdoor performance of
"Anything Goes," in which she appeared as
Reno Sweeney. Tillman had i^led that Miss
Miller was a city employee and therefore
not entitled to any compensation other than
that provided by workmen's compensation
insurance. However, the court has agreed
that rather than being a city employee. Miss
Miller was "an independent contractor."
Mid-America Theatres has effected a
mutual promotion with Arby fast-food restaurants
with a discount allowed on purchases
by theatregoers at the chain and
Arby patrons paying reduced admission at
MAT houses.
2 Appointments Announced
At Muncie, Ind., Houses
MUNCIE, IND.—Changes in management
were announced by two Muncie
movie houses in late May.
Robert Hart, manager of the Northwest
Plaza Cinema, said Nanci Wiepert had been
appointed to succeed assistant manager
Terry Weaver. Ms. Weaver, a spring quarter
graduate of Ball State has returned to
her home in Fort Wayne, Ind.
Hal Cleveland, manager of the United
Artists Theatre Circuit's showhouse at
Muncie Mall, announced the appointment
of former head cashier Laura Everett as
assistant manager of the UA cinema. She
succeeds Scott Miley. also a spring graduate
at Ball State, who is moving to Greenfield.
Ind.. to work as a newsman.
'Shout at the Devil'
Sets London Records
LONDON. ENGLAND—"Shout at the
Devil," the Michael Klinger spectacular
which American International is releasing
this fall in the U.S. and Canada, has smashed
all records in its first week of a roadshow
engagement at the prestigious Odeon
Theatre in Leicester Square here.
The Lee Marvin-Roger Moore-Barbara
Parkins feature grossed a record amount in
its first week, while individual daily records
were set for highest gross for a Friday and
Saturday of any film to play liie Odeon.
"Shout at the Devil" premieres November
5 in the U.S. and Canada.
for "Ifig name" theatre equipment
We carry everything from
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C-6 June 14. 1976

86-Year-Old Opera House
To Reopen in Woodstock
CHICAGO— It recently was announced
that the landmark opiera house in Woodstock,
III., is being restored to its original
:ondition, including its first color scheme,
liand-stenciled designs on plaster walls and
gilt on the 450 seats. Cost of the project is
estimated to be $450,000 and it is scheduled
for completion by October.
Renovation of the auditorium, erected in
1890, is the culmination of a 1 5-year effort
to revive the onetime thriving cultural center,
located 60 miles northwest of Chicago.
Mrs. Val Gitlin, chairman of the opening
af
the restored showhouse and president of
:he Woodstock Fine Arts Ass'n, said that
actors and actresses who "tested their
ivings" in
the small theatre will be invited to
Elvira, a young actress who hanged herself
ifter
her performance was panned, suppos-
;dly haunts the 86-year-old stnicture."
While this perhaps sounds a bit "far out."
CHICAGO
(( lued Irom page C-4)
"Baby Blue Marine." This film, which
opened at Chicagoland hardtops and driveins
starting Friday (11), tells the story of a
young marine who failed to "make the
grade" in Marine boot camp during World
War II and is kicked out of the elite
corps. On his way home, he stops in a small
town and meets a young girl whose family
takes him in. There he finds acceptance and
respect and eventually falls in love with the
girl. Through a series of events and in performing
an act of bravery he becomes a
hero. "Baby Blue Marine" was filmed on
locations throughout California and is
PG.
rated
12th Chicago Festival Is
Slated for November 5-18
CHICAGO— In Town & Country's feature,
"The Mad, Mad World of Film Festivals,"
Stuart A. Segal said, "If you can
make only one U.S. festival, make it Chicago."
Segal lauds the Chicago International
Film Festival as "the most comprehensive
of the U.S. competitive events."
Michael J. Kutza, founder and director
of the Chicago International Film Festival,
said the 12th festival will be held November
5-18, 1976.
The 1976 festival will not include business
and industrial, training, health, medicine
and safety film, videotapes and filmstrips.
Instead, these categories have been
brought together for a special festival
September 1 at the Blackstone hotel.
ittend weekend ceremonies opening slated
;o be held in early November.
"The Bad News Bears," which has been Wm. Marsh, 20th-Fox, Retires
Included among the luminaries who have a substantial grosser in its initial showing, NEW YORK—Veteran 20th Centuryperformed
in the 86-year-old auditorium is set for first-runs starting Friday (25) . . . Fox employee William Marsh retired from
ire Paul Newman, Orson Welles. Geraldine Friday (18) marks the saturation opening of the company Tuesday (1)—following 42
new Paramount film, "Lifeguard."
years of continuous employment.
'age, Shelley Berman, Betsy Palmer. Lois a
Vettleton and Tom Bosley.
Of course, like most vintage theatres, the
kVoodstock facility has its legend—a "spook
n the wings," in a manner of speaking. *^ Showmanship Spirit
\ccording to Chicago Tribune staffer Tery
Carnes: "Another early 20th-century TUBS.- WED. -THURS.
CONVENTION b TRADE SHOW
ictress still inhabits the opera house (if you
The
JULY 20 -21 22
RADISSON SOUTH - MPLS. MN
;an believe local folklore). ghost of
t might be suggested that film and legitinate
theatre critics be a trifle more diplonatic
in hurling cutsey-pooh insults at perorming
artists in the hope that it will provide
a turn-on for readers and enhance
eputations for being "discriminating"
malysts of the arts. For that matter, maybe
(Continued on page C-8)
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. . The
Romanian Princess Adds fhe Royal
Touch to WOMPI Bosses Luncheon
iCor.iinued from page C-1)
miinism trom an offbeat idea into a worldshaking
political influence.
Born in Romania in 1893, the daughter
of Princess Cantacuzene and Prince Kretu-
Icsco, Princess Catherine was spirited away
to England and then to France when she
was a young girl. She returned to her native
land in 1908 and learned the history of
Marxism from her grandfather who, she
said, "recognized the genius of Lenin."" That
history was outlined briefly
for an attentive
audience, from the inception of the Marxist
movement in Paris in the latter half of the
19th century until the present time.
The communists tried to take Russia as
early as 1896—and failed. Princess Catherine
noted. At that time party leaders realized
the role that "planned education"
could play in furthering "the cause'" and
in 1906 a program for bilingual training
was launched. Concurrently, a revolutionary
takeover was attempted in ten European
countries, only to be crushed in 1907.
Early in the 20th century, Romania was
a country of small principalities.
Its history,
however, has been one of continual conquest
since 1914, the year which saw the
beginning of World "War I. Princess Catherine
was married to Prince Caradja just
before the outbreak of the war and fled
the free side of her nation, always a step
ahead of a conquering army. During that
conflict she established a small hospital to
care for typhus victims. When the fighting
ended, the princess assumed operation of a
foundation for orphans which had been established
by her mother.
Russia fell under the control of the communists
in the fall of 1917. This was not a
"military" victory; rather, the army became
"converted to the doctrines of communism,"
leaving the civilian populace no
choice but to agree or face extinction. Princess
Catherine noted, sadly, that "between
1917 and 1937, some 2,000,000 Russians
were murdered."
A little-known fact in America during
the 1930s was disclosed by the princess.
DRIVE-IN
THEATRE SCREENS
'The Quality Tower thai never
has had to be replaced."
* • *
GENE TAYLOR
D & D Fabrication
sind Erection G>.
200 Write St
Fort V/orl-h, Ta!

'Bugs Bunny' Boasls
New Orleans Bom John Carroll
^^It^f^t^^ MEMPHIS— ^'^^^ Storms Back Into Film Industry
In a "hare raising move. #
"Bugs Bunny Superstar" hopped into the NEW ORLEANS—John Carroll, the
Malco Quartet 1 and Southbrook 4 with a New Orleans-born movie star who spent
snappy 285. "The Missouri Breaks" debuted three-and-a-half stormy months as state
on three screens to the tune of 250, while tourism director in 1965, is returning to
the irrepressible "One Flew Over the Cuck- Hollywood but this time he'll be behind the
oo's Nest" reported the same score for its cameras, wrote John Pope in the States-
16th lap at Malco Quartet 3. Item.
Balmoral Qnema-Th; S?ory ':f Adele H. (SR) 100 ^L"'"",' 7^° *!' 1°""
•
Loews I""''" Jt^^T !"
Palace—The River Niger (SR) 45 1908, and lives m St. Petersburg, Fla., heads
utctQ:::L°fXu^^Zi°7-^B'llU'B^f
'' Clarlon Pictures, a St. Petersburg-based
Superstar (SR) 285 firm which also has offices in what used
Malco Quartet 3—One Flew Over Ihe ,
Cuckoo's Nesi (UA) 16th wk 250 to be
„,
Warner
„,,,,,
Burbank, Bros.
^ ,e
Calii.,
j-
studios.
Potmo^n?-An'.lJ°p1es^l'n.-s'Me'^ (WB)"' "" He and his wifc, the former Lucille Ryman,
7th wk .,- - 1" who used to helm MGM's talent depart-
,
Three theatres—The Missouri Breaks UA 250 . , • j • ^ i-i: c
Three theatres—The Bad News Bears (Para), ment, haVe arrived in California tor a SIX
1932,
j j
and dur-
r> -• 1 1
replaced
^ Over
Breaks
^,
F ew
J .u
the
..
the
J
record-
.
Cuckoo
l""st went to Hollywood in
.l . j , ^x. t. .u '.ii^ u . j
ing that decade through the 40s. he turned
. , • . i.r> t .u r>
out such pictures as Rose of the Rio
•
..Tu \t The Missouri
, , . ..„
One
^ ,
breaking s
XT .-•
Nest at
? ,
the Lakeside
J J u
debuting
. -,^«
at 200. .. .^c. r- -d- d-.
.u > , .
1
^ j a ^ - '•
Grande, Susan and God, Rio Rita
Lakeside i-The i«.ssouri Breaks (UAf
Orpheum—Ebony Ivory & Jade (SR)
200
500 and "Flying Tlgcrs." RcpubHc Picturcs
sl'^fa MaU^BugrB^l^nTsup'irelar (SR) signed him to play Zorro on a serial.
:::;::::::;::::::l^^
On visits home, the hot-tempered Carroll
'Close Encounters'
often got into trouble,
StorS
and, after one 1938
T-T 1 J u TV>r i_-i m encounter he remarked, "This is one awful
Welcomed by Mobile, Ala. town, I have been arrested every time I
MOBILE, ALA.—City fathers officially have ever been here."
welcomed Columbia Pictures and the com- j^ February 1965, he moved to Slidell.
mencement of production here of the mo- ]„ jujy ^f that year, the Louisiana governor
tion picture, "Close Encounters of the Third appointed him director of the state's tourists
Kind." at a press conterence luncheon Tues- commissionday
(1) at the Sheraton Inn. At first, Carroll's ideas dazzled the state.
Representing the city were Mayor Lam- He wanted a remodeled "Streetcar Named
bert Mims, city commissioners Robert Desire" to tour the continent with Louisiana
Doyle and Gary Greenough, chamber of
the chamber's executive vice-president, Al
commerce president William Holland and
,
^ ^"''^ P^"'P^ '''"'^
, ,
^";^^^'
„, .,,.
P^"'P^ P^
.
,. .,,. .
Weiskoof
duction of a Steven Spielberg film, aheady
^as
Accepting the welcome
completed two weeks of^ location filmand
meeting with TV. radio and newspaper '"§ '" G'llette, Wyo.
of the host city
representatives were the film's stars Richi
m i
ard Dreyfuss and Francois Truffaut, femi- Better FilmS CoUncll Tab
nine leads Teri Garr and Melinda Dillon,
NeW OfflceiS foi Atlanta
producer Julia Phillips, di^rector-writer
ATLANTA-The Metropolitan Atlanta
Steven Spielberg, associate producer Claude
Q^^^^^ p;,^^ Council held its 54th installa-
Paylow, cinematographer Vilmos Zs.gmond,
production designer Joe Alves, cast-
^„ grennan's Restaurant. The installing offimg^d.rector
Shan Rhodes and publicist Al
^^,,. ^^^ g.^y Lou Kearney, stage, screen
^-^^ ^^ ^^^-^^^^ ^ 27 at a luncheon held
BUILDING BETTER
THEATERS EVERY DAY
INEVERY WAY
MimWimmmmmi'\m^
m
PBlujoodbQy corvtruction
516 569-1990
..^,' r- r , ^. ,
and TV actress.
Close Encounters of the Third Kind."
j.^^^-^^ ^^^^ j^„i^^ ^^^^ ,hese new officers:
Dorothy Strother. president; Laura
Harris and June Whitehead, vice-presidents;
Myrtle Tankersiey, recording secretary;
Alice Rasnake; Gloria Johnson, treasurer,
and Mary Wall, auditor.
In her address, Mrs. Kearney urged the
members to continue their battle for better
films and also made a pitch for the club
to lend its support for the restoration of Atlanta's
priceless cyclorama depicting the
"Battle of Atlanta" in the Civil War. She
was presented a check for $ 1 00 to go toward
that fund.
promotional material. He also proposed a
swamp zoo, an international fishing Olympics
and a horsemen's cavalcade to Mexico.
Three months after his appointment the
controversy started. Press reports accused
Carroll of trying to lease two of his buses
to the state tourist commission and of putting
his wife and two friends on the payroll.
The clamor for his resignation began.
He quit Dec. 8, 1965, in an emotionpacked
Shreveport news conference in
which he lashed out at reporters and his
wife wept. More than ten years after his
departure from the state payroll, Carroll
believes his actions were proper.
He explained that he tried to lease the
buses at $100 apiece per month after the
state attorney general's office said it would
be illegal to use them free. As a consultant,
Mrs. Carroll would have been paid $575 per
month. She said she felt her executive background
in Hollywood would have been valuable.
Eventually, the couple moved to St.
Petersburg and went into semi-retirement,
but John Carroll became bored. In a return
to acting, he appeared in Orson Welles'
"East of the Wind" with John Huston and
Peter Bogdanovich. The film has been finished
for more than a year, but Welles has
had trouble finding a distributor. Carroll
said it will be released this spring
Last year, a lowbudget Clarion picture,
"Ride in a Pink Car," got the Carrolls back
into business, said Mrs. Carroll. John Carroll
added that Clarion has 15 properties.
Finances permitting, he hopes to shoot them
all. Summed up his wife: "I'm glad we're
back into it because you feel you're alive
BOXOFFICE ;: June 14, 1976 SE-1
again."

landmark
ATLANTA
list adds it to a group of buildings
and other man-made objects "considered
to be so outstanding that they should
be recognized," an Interior
gefore this month is over Filmrow will lose erama Theatre at 2210 North Druid
Department
Hills
spokesman said.
its oldest exchange, 20th Century-Fox's Road, N.E. The
The designation,
only two
however,
full-fledged major
also makes owners of the building eligible
home for 46 years at 197 Walton St., N.W. exchanges remaining on Filmrow are American
International Pictures, managed by
to apply for federal grants.
It has been known for quite some time that
At present the Fox is
the building in which they have been housed Glenn Simonds, and
owned by
Universal
Atlanta
Pictures,
Landmarks, Inc.. a
(one of the few on the Row which was built with Dick
group that
Settoon at the helm.
surfaced
Incidentally,
from several
specifically for its purpose as a branch) was when
"Save the
20th-Fox moves, the Row
Fox" organizations
will lose
when the theatre faced destruction to
going to be torn down in a street widening one of its two remaining screening rooms
make
way for a high rise office
program. Dan Coursey, 20th-Fox's branch available
building.
for trade and/
Landmarks
or press screenings.
The
worked out a
survivor
$1,800,000 loan from
will
president of
Our tentative new location will be in an
Trade/press screenings recently included: issued this warning: "If the public breathes
area known as Century Center, on the
'"A Small Town in Texas," America International
Pictures; "Hawmps!", distributed for the Fox— its new historical site status
a sigh of relief that the recent good fortune
Northside. at the corner of Highway North
85 and Ciairmont Road. Although we have
by Mulberry Square; "The Winds of Autumn,"
distributed by Jack Vaughan Pro-
the money problems. We can meet the first
and recent theatre bookings—don't solve
become attached to our quarters over the
years and we have people with long service
ductions; "Mother, Jugs & Speed," 20th interest payment, but we don't have the
spans behind them, they are looking forward
to the new environment we are facing.
Century-Fox, and "That's Entertainment, money for the second payment. If the
Part 2," (Metro-Goldwyn-Mayer) distributed
by United Artists.
about the Fox, we will probably lose it."
public figures they no longer have to worry
We will be much closer to exchanges,
branches and agencies that have moved
Carr added that recent concert successes
from the Row into the general area of Century
Inclusion of the venerable Fox Theatre
at the Fox may be profitable for concert
on the United States Department of the
promoters, but the Fox collects only 25
Interior list as a national historical landmark
last week was hailed with delight by
cents per ticket, plus a flat fee for rent.
About the same time that the Fox people
will be leaving Filmrow the film buying the rank and file of Atlantans, most of whom Directors of the Atlanta-based Coca-Cola
and booking headquarters of the Columbusbased
Martin Theatres Co., will be moving destruction. This just isn't so. This desig-
senior vice-president and assistant chief fi-
believed that this action will save it from Co. recently named Charles S. Lord as
to new quarters prepared in the rear of nation does not guarantee that the 46-yearold
4,000-seat motion picture palace will and treasurer and John F. Staresinich as
nancial officer, Sam Ayoub as vice-president
the circuit's recently twinned Georgia Cin-
be preserved forever. It does, however, bestow
official recognition of the Fox's unique served as senior vice-president of Coca-Cola
vice-president and controller. Lord has
qualities and provides some protection to since 1975. Ayoub was named treasurer in
the place where two generations of Atlantans 1971 and vice-president in 1972 of the Cocahave
been entertained. It does not mean Cola Export Corp. and will continue to
that money grants will follow from the government.
Naming a building to the historic corporate position. Staresinich has been a
hold those two offices in addition to his
vice-president of the Coca-Cola Export firm.
The Coca-Cola Co. also elected W. Glenn
Kernel as vice-president; Charles H. Hodgkins.
vice-president; Dr. J. Allen Brent, vice-
^ 57 Years! •
Experiencepresident
Excellence
quality assurance, technical division;
Dr. Maurizio Gianturco, vice-president
science, technical division; Robert N.
f»KMAC^
Chane, vice-president marketing.
Charles Honce is known in theatrical circles
for the simple reason that he is married
Special Announcement Films
Merchant Ads Color and B&W to actress Mimi Honce, who has appeared
•
manager, said: "It was a long time coming,
be the Preview Theatre
five Atlanta banks to get title to
but we knew about it. so we are prepared in the Peachtree
the
West film
Building (formerly
palace and the real estate
to be out of here before the first of July. the Atlanta Film
surrounding it.
Building).
Center and we are looking forward
to the move."
Beauchamp Carr, Landmarks,
(Continued on page SE-4)
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M I
A M I
"TSventj-four Variety Club members from
the area attended the annual international
convention hosted by Toronto early
this month. Among the conventiongoers
were: Mr. and Mrs. Ed Melnicker. Mr. and
Mrs. Harr\' Simonc. Mrs. William F. Hayden
and Mrs. Neil Miller. Missing from the
group were Mr. and Mrs. George Hoover
who are building a home in Vero Beach.
Also attending the confab were author Gene
Plowden and his wife, Mr. and Mrs. Charles
Michaels of Key Biscayne and Bert Harris
An article in the Miami Beach Reporter,
with accompanying picture of persons waiting
in line outside the Beach Theatre, states
that it is not the popcorn and candy that
attracts capacity crowds to the cinema, but
five vaudeville acts and a live band for three
shows daily plus a feature film. The price
is right, too, it's reported, since the admission
is inly $1.25.
The G-rated family film "Joe Panther"
which is being lensed in this area, finally
has its star: Brian Keith, a Walt Disney
regular. Also set for the adventure yarn is
ATLANTA
(Continued from page SE-2)
in many plays with different groups, is seen
in numerous TV commercials and has had
small parts in motion pictures. In fact, she
has roles in two films that are soon to be
released. But, this story is about Charles,
not Mimi, since he has just completed a
picture in which he has an important role.
A friend called him at his office and told
him he looked like the type the company
Blevins
Cliff Osmond, veteran Hollywood character
actor. As was previously reported the Salt
Lake City producers were looking for a
South Florida Indian lad to play the title
role, but that honor recently went to Ray
Tracey, a 12-year-old Navajo born in Arizona,
more recently a track star and honor
student in Salt Lake City. Production started
Wednesday (9) in the Everglades, at
Crandon Park and around downtown
Miami.
Hoping to revive Miami's fascination
with the occult, 20th Century-Fox is about
to unleash an unprecedented promotional
blitz for "The Omen," a new film starring
Gregory Peck and Lee Remick. Fox will
spend just under $60,000 in its South Florida
campaign alone, reported John Huddy
in his Herald column, which one circuit
is calling an all-time Miami record for
movie hype.
Actor Darren McGavin attended the
American Ass'n of Retired Persons convention
last week at the Americana. He
screened "American Reunion," a film he
produced and wrote, for the delegates.
was looking for to play a detective. At the
reading they told him he did well and after
a few days they called him and .said he
had the part and they were sending him
the script. He expected a walk-on part, but
he was mistaken. Honce took time off from
his job as account executive of a firm that
finds management personnel for companies.
The film is titled "Dark Sunday." It is an
E O Production and was shot in nearby
Shelby. N.C. There are other Atlantans in
the film, including Phillip Lanier and Martin
Beck and Jimmy Huston is the director.
But Honce is the only novice in the
production. The film is scheduled for release
this month. Honce said it was an extremely
interesting experience and would
like to do another soon. His Atlanta friends
arc hoping to see his debut as a film actor
on an Atlanta screen.
Scott Cain, Atlanta Journal staffer, has
compiled a box score on the "simply in-
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credible" number of motion pictures still
trading on Bruce Lee's reputation. Cain's
research included such current titles as
"Bruce Lee, Superdragon and "Goodbye
Bruce Lee, His Last Game of Death." Slated
for a fall release is "Young Bruce Lee,"
starring Chuck Norris; "Fist of Fury, Part
II," starring Bruce Li, and a documentary
tracing his career from age eight through his
teens, "The Little Dragon."
Georgia Theatre Co.'s Lenox Square
Theatre is nearing the five-month mark of
continuous showings of "One Flew Over
the Cuckoo's Nest."
United Artists will be the company to
release "Equus," starring Richard Burton,
who will repeat his role of Dr. Martin Dysart
in the film version of Peter Shaffer's
Broadway smash. Director Sydney Lumet
and Shaffer, who has written the screenplay,
are traveling abroad seeking film locations.
Five Wednesdays this month will bring
to WETV viewers a quintet of "Cinema
Showcase" segments featuring many motion
pictures stars, producers and writers with
"samples" of their work. Wednesday (2)
Burt Reynolds was host Jim Whaley's guest
plugging his latest film. "Gator." which
opened recently. Wednesday (9) the guest
was writer-director-producer Josh Logan
who talked about his new book,
"Josh," and his career in the film industry.
Max Baer and Bobbie Gentry will stump
for their new film. "Ode to Billy Joe," and
several scenes from the picture will be
rolled, Wednesday (16). Sid Caesar, star of
stage, screen and TV will discuss his acting
career Wednesday (23) and actor Christopher
George is scheduled Wednesday (30)
to push his latest vehicle, "Grizzly."
Alex Hawkins, former Atlanta Falcons
football star, has a small role in "Gator."
The athlete is cast as a police officer, but
if you blink you'll hardy notice him as the
role is so small. Numerous bit parts in the
film were filled by Savannah and Valdosta
natives.
Lawrence B. Cowart has been named
secretary-treasurer of Coca-Cola U.S.A..
succeeding Charles S. Lord, who was elected
senior vice-president and assistant finance
chief of the firm. In addition, Robert A.
Gardner was named technical vice-president
succeeding Dr. J. Allen Brent who was
elected vice-president in charge of quality
assurance of the parent Coca-Cola Co.
Tradepress .screenings at 20th Century-
Fox's Filmrow Playhouse included "The
Love Butcher," distributed by Chappell Releasing
Co.; "The Bawdy Story of Tom
Jones," Universal Pictures; "The Last Stop
on the Night Train," Bryanston Pictures,
and "Jaws of Death," distributed by New
World Pictures of Atlanta. Screened in the
Preview Theatre in the Peachtree West
Building were "The Sailor Who Fell From
Grace With the Sea," Avco Embassy, at
afternoon and evening screenings; "Embryo,"
distributed by Cine Artists, and "Lifeguard,"
Paramount Pictures.
June 14, 1976

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. . New
J ACKSO NVILLE
Fd Chumley, Paramount branch manager,
employed a five-column. 40-inch Sunday
newspaper ad to put across an unusual
Sunday night preview of "The Omen" at
ABC Florida State Theatres' Regency I
Theatre and Eastern Federal Theatres' Cedar
Hills Theatre.
The new "Showcase" column of Charles
Brock in the Sunday Florida Times-Union
and Journal was given over to pedestrian re-
GOOD OPPORTUNITY
for
Equipment Salesper.*oii
ROY SMITH CO.
365 Pork St. Jacksonville, Fla.
views of "Ode to Billy Joe," "W. C. Fields
and Me," and "Seven Beauties . . . That's
What They Call Him" . films given
advance screening treatment in the Preview
Theatre included "Death Driver" for the
Clark Film Releasing Co. and "The Assault
on Agathon" for American Multi Cinema.
The city of Jacksonville's Sunny Acres
Park—a ten-acre facility providing instruction
and entertainment to youngsters and
to adults with assorted physical and mental
handicaps—has begun a summer gardening
program for slow-learning young adults.
Sunny Acres, before being taken over by
the city government, was developed by the
local male Motion Picture Charity Club
and Women of the Motion Picture Industry
into facilities valued today at more than
$100,000. In a recent feature story by
Specially Designed for Drive-ln Theatres
HARMLESS • PLEASANT
Elaine Kent, Florida Times-Union columnist,
she pointed out that city officials honored
the industry women by renaming a
street facing Sunny Acres as WOMPI
Drive.
Several prizes have been awarded by
Kent Theatres, WOMPI and Daughters of
the American Revolution to blue ribbon
winners in an art contest aired over the
annual auction of Channel 7. community
TV. The WOMPI prize was a $50 savings
bond.
Richard Boone, motion picture and TV
star, is serving as membership chairman of
"Cross and Sword," official outdoor pageant
of the State of Florida set to run Friday
(25) through September 5 in the St.
Augustine amphitheatre on Anastasia Island.
The 22nd annual installation of local
WOMPI officers will be held the evening
of Saturday (26) in Sandy's Steer Room
next to the Farmers' Market by the Beaver
Street Viaduct. The ceremony will be preceded
by a cocktail party and banquet. Reservations
are being received by Martha
Scott. WOMPI president at the ABC FST
home office ... A volunteer crew of
WOMPI members handled a multitude of
incoming telephone switchboard calls during
the opening day Friday (4) of the annual
auction of Channel 7. educational TV which
has a goal of $350,000. Other WOMPIs
drove their automobiles to business firms
to pick up donated articles and deliver them
to the Channel 7 warehouse.
NOW WITH
BIG NEW
IMPROVEMENTS
Steve Crosby, Florida Times-Union feature
writer, went to Savannah. Ga., to cover
the making of a new film and TV special
named "Roots," a story of African slaves
and their descendants from the year 1767
to the present, authored by black writer
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June 14. 1976

Alex Haley and being directed by ABC-
TV's David Greene and produced by David
L. Wolper. The show is scheduled to be
aired next January by ABC in nine segments,
a three-hour opener, seven one-hour
spots and a two-hour closer.
Current celebrity around town is Esther
Rolle, star Florida Evans of TV's "Good
Times" series who is delighting audiences
at the Alhambra Dinner Theatre in "The
Nearlyweds," a comedy.
Cal Habern, president of Texas-based
American Video-Cinema, came here to announce
his firm has production plans for a
five-million-dollar screen filming in the Holy
Land of Marjorie Holmes' bestseller, "Two
From Galilee," with the active cooperation
of the Israeli Film Commission. Habern said
that Robert Franchini, a company vicepresident,
will serve as film producer.
Among the many innovations brought to
the Florida Times-Union and the Jacksonville
Journal by the Florida Publishing Co.'s
new publisher, J. J. Daniel, is a new Showcase
column on Sunday for both newspapers
and authored by Charles Brock, replacing
his old Previews column. In his first piece
on May 30, Charley covered but didn't
smother with laurels openings here of "The
River Niger," with particular acclaim for
star James Earl Jones; "The Blue Bird,"
with ditto treatment for the performance of
Elizabeth Taylor, and lesser but favorable
reports on "Come Home and Meet My
Wife," "Mother, Jugs & Speed" and "Won
Ton Ton, the Dog Who Saved Hollywood."
THE NEWEST
SOUND SYSTEM..
NEW ORLEANS
Jhe Blue Bird," the joint U.S.-U.S.S.R.
film production, was screened Tuesday
(1) at the Lakeside Theatre and consequently
opened at the complex Friday (1 1).
Gulf States Theates publicity woman
Irene Mexic proudly announced her dog.
Candy, took second place prize in the recent
Louisiana Kennel Dog Show.
Condolences to the families of Gertrude
Davis, formerly an MGM employee, whose
mother died May 27; H. Solomon, who operated
houses in Columbia and Tylertown,
Miss., and to Lee Nickolaus, Don Kay Enterprises,
on the death of her sister-in-law.
George Solomon, Gulf States Theatres,
conducted a meeting of theatre managers
in Jackson, Miss., Tuesday (1). "Eat My
Dust!" (New World Pictures), starring
Christopher Norris, Dave Madden and Jessica
Potter, is scheduled for a saturation.
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BOXOFFICE :: June 14, 1976 SE-7

*^,''
CHARLOTTE
•pie annual Will Rogers Golf Tournamenl
took place at Osceola Inn, Linville,
N.C., Tuesday-Thursday (1-3). The tourney
and party that followed was a success
thanks to John R. McClure. event chairman,
and A. Bill McClure, co-chairman. Frank
Lowery and Eddie Watts awarded the prizes
and George Royster served up the cocktails.
Sam "cioninger headed the tournament
committee and Eddie Watts and Ronnie
Witherspoon handed out the trophies. Ken
Benfield penned the invitations while Charlie
Jones took reservations for the outing.
And last but not least. Scott Lett served as
golf scores official.
Bill Simpson, owner of the distributing
company that bears his name, signed many
new contracts on a jaunt through Columbia,
Orangeburg and Charleston, S.C. . . .
Charlie Leonard was on a business trip to
the Capri Theatre. Florence, S.C, and
Cinema Theatre, Lumberton. and attended
the
opening of "The Electric Chair."
Charlie Jones, 20th Century-Fox,
screened "The Blue Bird" recently at the
Eastern Federal screening room. The verdict
was good . . . Jimmy Murphy of Variety
Films traveled to Greensboro, Durham and
Raleigh sLiccessfully peddling new releases.
Jimmy says "Pom Pom Girls" presently
is the hot number.
WOMPI held a card party to benefit its
scholarship fund Friday, May 21, in St.
Patrick's Cathedral Cafeteria. Each year two
$200 scholarships are awarded to a deserving
girl or boy to aid them in attending an
institution of higher learning. Table prizes
consisted of handmade necklaces and handpainted
tiles. Door prizes were hanging baskets
filled with plants, potted plants, decoupage
plaques and book-type decoupage
plaques on easels, hurricane lamps, pewter
ash trays and many other items. Most of
these had been made in the past several
months by a group of talented members
who met at the home of honorary WOMPI
Betty McQuay. Hazel Miller was coordinator
for all phases of the party. At the close
of the card party a hand-crocheted afghan
made by Hazel Miller (National Screen)
was raffled and won by Cindy Brannon
of Stewart & Everett.
The annual founder's day of WOMPI
was celebrated by the Charlotte club on
Wednesday, May 19, with a luncheon at the
YMCA. This also marked the 21st
anniversary of the founding of the Charlotte
THEATRE
DRIVE-IN
SCREENS
"T/ie Quality Tower that never
has had lo he replaced."
• *
GENE TAYLOR
D & D Fabrication
and Erection Co.
club. A beautifully decorated two-tiered
cake bearing the numerals 21 made by Lois
Huggins was cut and served along with ice
cream at the conclusion of the meal. Drawings
for door prizes were held and won by
Amalie Gantt and Viola Wister. Members
enjoyed looking over old yearbooks depicting
the first two years of the Charlotte
club's activities. Viola Wister was coordinator
for the social program.
MEMPHIS
^usan Shorter, daughter of past chief
barker, Carl Shorter, was named
"Young Career Woman" by the Laurelwood
Business and Professional Women's Club.
Fordyce Kaiser, new Tent 20 board
member, will succeed Henry Hammond
who has resigned for business reasons. The
club expresses appreciation to Gil Brandon
and Ben Gay for their generous donations
and to Fannie Slepian for her gift of a flag.
The Ladies of Variety grossed $750 from
their recent rummage sale. Among those
who contributed time and effort were Evelyn
Kaiser, Marie Brandon. Elise Overton,
Evelyn Kirk, Jerry Arkin, Christine Bach.
Lois Bullington, Nell Maddox, Virginia
Sumner, Fordyce Kaiser, George Overton.
Eli Arkin, Conrad Bach, Sid Bullington,
Chuck Sumner and George Simpson.
Nale Reiss and Jimmy Ganong have set
up a gin rummy tournament at the club
but the date is still open. Those interested
are requested to call Slate at the club and
name the day or night preferred. The entry
fee is $25.00.
Sympathy is extended to Jeanie and Fred
Gattas whose son Donald was fatally shot
by an unknown assailant, while enroute to
a reception for officials at the Danny Thomas
Memphis Classic held at the Holiday
Inn-Rivermont. Two suspects are being held
without bond for the robbery and murder.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
h||Wjjlij>]ij
[g^Ji] Don Ho Show. . . at
iS??J Cinerama's Reef Towers Hotel.
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221 S. Church St., Charlotte, N.C.
Fronk Lowry . . Tommy White
Phone (704) 377-9311
A.SHCRAII
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Nour Old, Worn (..nljiK

Porno Makes Big Money
For U. of Texas Students
AUSTIN, TEX.—Sexy movies are biy
money on the University of Texas campus
and some of it may be for private gain, the
Austin American-Statesman said.
After a ruling by Dist. Court Judge Jim
Myers last summer cleared the way for
showing of allegedly pornographic films,
various student organizations, some of
them of nebulous origin, have crashed in
on the hard-core variety.
University of Texas-Austin may be the
only college campus in the state where X-
rated movies are allowed, the American-
Statesman said. In recent months campus
groups have shown "Deep Throat," "Behind
the Green Door" and "The Devil in
Miss Jones" to large audiences. Two auditoriums,
Batts and Burdine Halls, are used
largely by the student groups.
Pocketing the Profits
Richard Sheir, one of the organizers of
"University Students for Nixon-Agnew and
Now Reagan," a satirical group which was
the first to cash in with its "The Best of
the Second New York Erotica Film Festival,"
said that there is big money in porno.
Skip Slyfield, student body vice-president,
said "we need the money to meet
costs." The American-Statesman reported
there have been some suspicions that some
groups are simply loose amalgamations of
individuals pocketing the film proceeds instead
of directing them to any genuine organizational
benefit.
David McClintock, director of student
activities, told the newspaper "that's the
sort of concern we have." However, changes
will be made this fall, the American-Statesman
said, because of a new University of
Texas policy that only the student government
and other university agencies will be
authorized to show films on campus. Income
will not only go to the sponsoring
group but to all student organizations,
McClintock said. In the past, a small number
of student organizations have been able
to use films to make money. Some organizations
seemed not to have any other purpose,
he said.
'Donna Reed Fan Club'
Some of the organizations that have
shown pornographic movies this year included
the Donna Reed Fan Club, Students
for Nixon-Agnew, My Austin Renaissance
Society (MARS) and Students for a Democratic
Media, the newspaper said. Admission
prices usually range from $1.25 to $2
per person.
Steve Bearden, who manages the student
government's film program, told the American-Statesman
that when the student government
showed the film "Deep Throat" it
grossed about $3,400.
A later presentation of "Deep Throat"
by MARS reportedly brought as much as
$5,000, the newspaper said. Distributors of
the films usually take 50 per cent of the
gross and there are advertising and projectionists
expenses.
CANINE CAPTIVATES PRESS—Won Ton Ton, accompanied by Billy
Barty, performed for the press in Seattle at a luncheon held at the 'Washington
Plaza. Besides visiting the "Seattle Today" show, where they were the hits of the
program, Barty and the star of Paramount's "Won Ton Ton, the Dog Who Saved
Hollywood" were involved in an event that made national news. The educated
pooch escaped from his room by opening the door, putting his paw on the heatsensitive
button of the elevator and riding to the hotel lobby. Trainer Roger
Schumacher had a few anxious moments until hotel security told him Won Ton
Ton was safe. When Schumacher asked the dog to perform the same feat again,
he willingly obliged. From that time on, the star resided in a suite with the door
locked from the outside.
UATC Appoints Chapman
Southern District Manager
SAN ANTONIO — R. J. Chapman,
Southern district manager for UATC, announced
the appointment of Terrell Joyner,
formerly of Tulsa, Okla., as manager
of UA's Movies 4 here.
Presently Joyner is coordinating on the
job finishing UA Theatre's newest San
Antonio venture, the UA Cine Cinco located
in the Windsor Park Mall. It is scheduled
for a grand opening the latter part
of July.
Chapman also announced work on the
circuit's Mall Trio, McAllen, has started
and should be completed in late July.
In other United Artists Theatre Circuit
news, Stephen Cates, former manager of
the UA Movies 4, has been transferred to
UA Annex 3 in Tulsa; Vangie Quintanilla
currently is serving as assistant manager
at the Movies 4.
Dallas Vice Squad Closes
Eight Adult Film Theatres
DALLAS—In a series of raids Wednesday
(2), Dallas vice control agents closed
down nearly one third of the city's adult
movie theatres. Eight houses were raided
in what is believed to have been the largest
single series of movie raids in the city's
history.
Lt. R.P. Horn said theatre projectionists
were the only employees not arrested for
commercial distribution of the alleged pornography,
a Class B misdemeanor.
Closed were the Guild, Lido, Granada.
Cine 16, Coronet, Erotica and the Rex.
Most of the cinemas are expected to reopen.
Las Vegas Man Challenges
Texas Obscenity Conviction
AUSTIN, TEX. — The state court of
criminal appeals upheld the conviction of
James Marlow, a Las Vegas strip operator,
for exhibiting obscene material in Fort
Worth, Tex.
Marlow challenged his conviction, with
its 90 day jail term and $1,000 fine, claiming
the judge in his orders to the jury assumed
the truth of the prosecution's case
that Marlow was an accomplice in showing
a movie that included oral sex and intercourse.
Such an instruction to the jury
would invade the province of the jury as a
finder of fact, Marlow complained.
But the appeals court noted that the
judge and jury had viewed the allegedly
obscene film, and the appeals court had
seen the film, remarking, no national person
could deny that the film does in fact depict
the matters stated; there is absolutely no
room for doubt or hesitance insofar as that
conclusion is concerned and the record reflects
no contradictory evidence at trial
from any source.
57 Years!
Experience Excellence
Special Announcement Films
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BOXOFFICE :: June 14, 1976 SW-1

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DALLAS
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of all members of the theatre staff ... An
2200 YOUNG .;TREET DALLAS. TEXAS, 75201 TELEPHONE 747-3191 • • "The Squeeze."
hour long show featuring the spectacular,
'[•he Cinema Arts Corp., Lee Roy Mitchell, may be home by the time this issue reaches
multi-screen color film, "This New Zealand"
was presented in
bought the Westgate Cinema
your desk. Cheer cards may be sent to him
president,
6910 Meadowlake
the Convention
in McKinney Wednesday (2). Booking
Center Theatre Monday (14). The film
at Dr., Dallas, 7.'5214,
and buying for the hardtop will be Texas
provided a tantalizing and often humorous
Cinema Corp. with Bob Boovy
Sherman Hemsley, better known as
as the agent.
look at this South Pacific island nation
George Jefferson on the popular TV series,
Terry Kierzeck is new in the sales department
is proving to be a boxoffice winner
and its people.
as
at Paramount having transferred he plays Felix in the Neil Debbie Mendiola is Simon comedy
the new attractive
from Paramount's Chicago office. Jim "The Odd Couple" which is breaking house attendant at the refreshment booth at the
Goldschlager. formerly in sales here, was records at Granny's Dinner Playhouse Joe Camp of Mulberry
I and II . . .
The Frank Loesser and Abe Burrows Pulitzer-prize
Square Productions was in San An-
Woodlawn
transferred to the Indianapolis branch.
winning musical "How to Suctonio
from his headquarters in Dallas on a
Congratulations to Mary and Charlie
ceed in Business Without Really Trying" promotional for his latest film "Hawmps!"
Darden who celebrated their 35th wedding
is another promising hit which opened at
at UA's Movies 4. His first film was "Benji"
and his next will be "For the Love of
anniversary Monday (14) at their Guadalajara
the Country Dinner Playhouse Wednesday
retreat. The Dardens were accompan-
(9). Charlie Dell, who played the drunk Benji."
ied by daughter Debbie who is getting in
in the Eddie Bracken comedy "Hot Line
some summer fun before returning to college
Among the fiUns that will light up on
to Heaven." has the starring role.
local screens: "A Slight Case of Murder"; a
this fall.
multiple opening for "Drive-In"; "Embryo"
Clifford E. Godfrey, president of Green
at the UA the Movies 4; . . . Among the
Country Entertainment, has notified film
SAN ANTONIO holdovers are: "Baby Blue Marine"; "Ode to
exchanges that Harold Brooks is signed to
Billy Joe" at the Mann Theatres Fox Central
Park 3 and UA the Movies 4; "The
do buying and booking for the Northridge
Twin in Tulsa. Okla. The theatre policy is fj[ike Garcia has been named new assistant
manager at the Woodlawn I and Bad News Bears" at the Wonder; "The
subrims and first run multiples.
II Theatres. He was previously at the downtown
Missouri Breaks" at the New Laurel; "Mustang
Forrest White, Ind-Ex Booking Service,
Texas Theatre. Other newcomers to
Woodlawn Sonya Acevedo,
Country" at the Broadway and Aztec
3; "All the President's Men" at North Star
the official buyer/ booker for the Derrick
who takes over duties as cashier; Cinema; "Follow Me, Boys!" at the Mann
Drive-In, Crane, owned by Gilbert
is the staff of the are
Sanchez. Mail should be sent to the theatre
in care of the Crane Texaco Station. tre's ushering staff, and Martha Saucedo. Town in Texas" at the Fox Central Park
Raymond Velasquez, who joins the thea-
Theatres Fox Central Park 3, and "A Small
The drive-in will run one show on Sunday. who assumes duties at the concessions stand and UA the Movies 4.
Spanish language pictures on Thursday and
public was invited to a free horror
one show on Friday and Saturday . . Ind- film festival scheduled 8 p.m. Friday (11)
G-String Cinema Strippers
Ex also will handle booking chores for at the Sunken Garden Theatre. The event
the Dona-Lin Drive-In, Box 69, Lorraine. was sponsored by the San Antonio Parks Rate X With District Judge
The owner is Ed Newton. The policy will and Recreational Department.
CHARLOTTE—Felicia M. Goehring's
be one showing of Spanish films on Fridays
attorney contended it was a method of
and one picture on Saturday and Sunday. People were able to smash cars at the
communication, and therefore protected by
Broadway Theatre in conjunction with the
the First Amendment. However. Mecklenburg
William "Bill" Williams, division manager
showing of "Freebie and the Bean." Patrons
District Court Judge David Sentelle dis-
of 20th Century-Fox, is reportedly were charged 25 cents for three hits at the
agreed, and May 28 convicted Ms. Goehring
doing quite well following open heart surgery.
car with the entire proceeds donated to the
of indecent exposure for dancing nude
San Antonio Children's Shelter
during her striptease act at a local movie
Bert
. . .
At the rate he is improving he just
theatre.
it's "I don't think (nude dancing) pure
communication in the sense speech or the
PinLton Sales & Scrvice, Inc.
press is," Sentelle said. "Nudity is also conduct.
It's not pure speech."
The 20-year-old performer who appears
We. ,
on stage as stripper Cory Wilson, was arrested
with two other strippers and the man-
. Buy. . . Sell . . . Repair
ager at the Climax Theatre recently after
Charlotte vice officers watched the show.
All Types Theatre Equipment
The owner of the theatre, Salvatore A.
new and used
Musumeci of Charlotte, was convicted of
allowing indecent exposure. He was given
a 90-day sentence suspended for two years
R.W. (Pinky) Pinkston Bob Pinkston
on the conditions he pay a $500 fine.
4207 Lawnview Ave. ^^^ 214/388-1550
Dallas, Tex. 75227 or 388-3237
Starline Relocates in Dallas
DALLAS—Another film exchange has
^^^../Hod&tn
;^
'
SALES & SERVICE. INC.
522-S300. The shipping room remains the
same.
moved from what formerly was known
"Go Modem...For All Your Theatre Needs"
©
as
"Filmrow"; as of Monday (14) Starline Pictures
are located at 3220 Lemmon West,
Suite 210. The new telephone number is:
"Go MoJtTw . . . Equlfmnl, .Supflia & Striici"
Michael Apted directed Warner Bros.'

. . . The
Universal Plans 78
Release of 'Jaws IF
UNIVERSAL CITY—"Jaws II," sequel
to
the most successful and phenomenal film
of all time, will begin film production next
spring for release by Universal in 1978.
Sid Sheinberg, president and chief operating
officer of MCA Inc., parent company
of Universal, announced Richard D. Zanuck
and David Brown will again produce from a
script by Howard Sackler based on Peter
Benchley's "Jaws."
"Jaws 11" will be filmed almost entirely
as was the original—in Martha's Vineyard,
off the Massachusetts coast, again fictionalized
as the resort town of Amity.
The large-scale production will incorporate
many of the "Jaws" special effects, according
to Zanuck and Brown. Sackler, although
not credited on the screen, participated
in original scripting of "Jaws" and the
"Indianapolis incident" narrative.
"Jaws," a Zanuck/ Brown production, is
still in active exhibition worldwide and has
won three Academy Awards for editing,
musical score and sound.
'Exorcist ir Will Star
Burton, Fletcher, Blair
HOLLYWOOD—"The Heretic: E.vorcist
U" will be a terrifying exploration of the
mind and its powers, according to director
John Boorman.
Boorman, addressing the Hollywood press
corps at a luncheon-conference launching
the film's shooting schedule, said some
scenes may be so unbearable that "some of
the audience may not be able to watch it."
The cast, which includes Richard Burton,
Max von Sydow, Louise Fletcher, and Linda
Blair, has been working with a hypnotist,
Boorman said, adding "we have come very
close together." Burton has the role of a
priest whose task is to verify the original
exorcism of Ms. Blair. Ms. Fletcher plays a
psychiatrist concerned with the girl's mental
welfare and von Sydow appears in flashback
as the priest who e.xorcised the evil spirit.
"The devil is a Welshman," Burton assured
the press, reading a poem about the
existence of an evil force, and adding that he
took the role because it is "a marvelous
part."
"I first drew away from it" when offered
the role, explained Ms. Blair, "but when I
read the script I became very excited about
it."
Ms. Fletcher, who just won an Academy
HOUSTON
Joel McCrea, veteran film star, and his wife
Dee are in Houston on a promotional
visit in behalf of Joel's new Universal
Picture "Mustang Country." Here to escort
McCrea is Bill Burton of the Dallas Universal
Pictures office . . . Cy Chermak and
Francine Carroll of Hollywood's Francy
Productions are in Houston. He is to do a
film for ABC Circle Theatre and he will be
shooting the Astros baseball team and the
Astrodome plus a lot of shots of Houston
Houston premiere of "That's Entertainment,
Part 2" will be given Thursday
(17) at a benefit for Theatre Under the
Stars . . . Actress Cloris Leachman was in
the city to appear on stage of the Jones
Hall in the play "Same Time, Next Year."
Award for her portrayal of a nurse in a
mental institution, quipped that "I will graduate
to a psychiatrist in this one."
Special effects in the film will be "quite
extraordinary," Boorman predicted, saying
"Hell" would be recreated in the Burbank
Studios. Location filming is also slated in
Washington. New York and Africa.
Producer Richard Lederer pwinted out
that Warner Bros, does not consider the film,
based on its previous movie "The Exorcist,"
a sequel but a story which can stand on its
own.
"There's a built-in interest in the story
on the part of the audience," he said, adding
that it is natural to take advantage of
connections already made.
Boorman termed the film "very healing,
very beautiful" in its depiction of a spiritual
evolution. The movie went into production
May 24 at the Burbank Studios where
the press luncheon took place on Stage L
Among the new titles appearing on local
marquees are: "Ode to Billy Joe" at the
Almeda 9 West, Gaylynn 2, Loews Town
& Country Village 3. Northwest 4 and
Palms; "Mustang Country" at the Bellaire,
Greenway 3, Village, Southway 6. indoors
and the Pasadena Drive In. Among the
holdovers are: "One Flew Over the Cuckoo's
Nest" at the Park III, Shamrock 6,
Southmore 4, Southway 6, Town & Country
6, indoors and the Airline, Gulfway,
McLendon Triple and Telephone Road
drive-ins; "The Missouri Breaks" at the
Memorial 2, Allen Center 1, Almeda 4.
Gaylynn 6 and Shamrock 6 Cinemas; "Grizzly"
at the McLendon Triple, King Center
Drive Ins and the Allen Center, Almeda 4,
Gaylynn, Northwest 4, Shamrock 6, Town
& Country 6 and Palms; "All the President's
Men" at the Northline, Meyerland
and Gulfgate Cinemas and Woodlake Cinema
3; "The Sailor Who Fell From Grace
With the Sea" at the Galleria.
Also showing are: "The Bad News Bears"
at Northline, Meyeral and Gulfgate Cinemas
and Woodlake Cinema 3; "Mark
Twain, American" at the Loews Saks Center
I and Loews Town & Country Village
1; "Bugs Bunny Superstar" at the Alabama,
Town & Country Six and Westwood;
"Gable and Lombard" in its 16th week at
the Windsor.
American Multi Cinema will open the
Almeda 9 East Friday (25). It will join the
circuit's Almeda 9 West, Northwest 4,
Southway 6 and Town & Country 6. A
special program of festivities is planned.
Corrie ten Boom Speaks
DES MOINES, IOWA — Corrie ten
Boom, author of the book "The Hiding
Place," on which the movie was based,
spoke here May 22. The 84-year-old
Netherlands native said she is happy with
the movie which portrays her life in Holland
and her imprisonment by the Nazis
during World War II, because it presented
the message she has tried to carry to the
world. However, it brought back painful
memories, she said, although the reality in
the concentration camp was far worse than
shown in the movie.
DRIVE-IN
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30X0FFICE :: June 14. 1976

. . Mr.
. . Peggy
'Grizzly' Star Is No 'Teddy Bear
But Producer Is 'Stuffing' Profits
ATLANTA—May 12 was G-Day"
(G for "Grizzly'") coast-to-coast and in a
good slic€ of Canada as the picture opened
phenomenally with a gross totaling close to
S5.000.000
in guarantees with the possibility
that this figure might hit S7.000.-
000, according to Edward L. Montoro, president
of Film Ventures International, based
in
Atlanta.
"Grizzly" was made last year in Georgia
and Montoro put up the money, $1,200,000.
to fund the project on a six-week schedule.
William Girdler directed from a script by
Harvey Flaxman with David Sheldon as
producer. The gripping tale stars Christopher
George, Richard Jaeckel and Andrew
Prine.
The story centers around a giant (reportedly
18-foot tall) grizzly bear which runs
amok in a national park attacking humans.
Original plans called for a mechanical bear,
but when they looked at film footage the
mockup looked phoney.
a star's tantrum by swaying back and forth
and rocking his trailer. His trainer worked
with him inside a square of electrified wires.
When the bear moved near the wires he was
shocked and a man shouted "hot line, hot
line." Though actors may be children, the
A
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bear caught on fast, quickly learning to
avoid the wires.
On location the wire was not electrified,
but everyone assumed the giant beast would
react to the green string surrounding him
as if it were capable of shocking him. Unlike
Pavlov's dog, however, the animal wasn't
that easily conditioned. Co-star Richard
Jaeckel had a close call causing him to lie
down in a ditch as the bear hovered menacingly
over him.
Film Ventures is backing the saturation
booking with a $2,000,000 buy for spot
TV and an additional $100,000 in national
print and local space, plus the usual merchandizing
including the inevitable tea-shirt.
A former electronics engineer, Montoro
organized FVI in 1972. Last year the company
made good profits on the exploitation
film, "Beyond the Door," which he saw in
Milan, Italy. He invested $100,000 of his
own money with the balance coming from
a tax shelter group to secure the domestic
So Theodore—Teddy to his friends distribution rights.
was recruited from the state of Washington was the success of the "Exorcist" spinoff
It
and was paid $850 per day plus overtime.
He lived in his own steel trailer while on
location. Actor George said the shooting
that opened the door for "Grizzly," ac-
cording to Montoro. He made a world distribution
deal for the picture with Columbia
schedule was slowed considerably at times Pictures official David Begelman, who gave
by the big bear who worked "when he him $1,500,000 after looking at just 11
'
wanted to— you couldn't push him around. minutes of footage.
"Tempermental Teddy" is another nickname
Montoro eventually hopes to make four
the bear earned as he often displayed films a year. Ready to follow "Grizzly" is
"Secrets of the Gods," produced by Donn
Davison and directed by William Sachs.
FVI also has a number of pickups on its
string including "Night Child," a United
Kingdom-Italo co-production dealing with
reincarnation.
While in Atlanta, Christopher George
said there is a possibility he may do another
film in Georgia, again with Montoro. Asked
what he thought of "Grizzly," George said,
"It's no 'Gone With the Wind,' but an action
picture that will
of
you."
scare the daylights out
OKLAHOMA CITY
Qeorge Bannon, United Artists publicity,
was here on assignment from Dallas to
work on "Buffalo Bill and the Indians" and
"That's Entertainment, Part 2."
Cliff Godfrey has added the Northridge
Twin Theatre to his roster. He also owns
the Forum and Riverlanes Twins in
Tulsa.
Charles Hudgens, Starline Pictures, says
he's glad to be home after spending a few
days in the hospital—at his doctor's advice
— to recuperate from exhaustion.
Dropping into town to take care of film
business were; Charles Townsend, AUred
Theatre and Pryor Drive-In; "Andy" An-
derson. Riverside Drive-In, Norman, and
Skyview Drive-In, Ardmore; J.D. Marshall
jr. and wife. Circle Theatre, Waynoka.
G.P. Porter resigned as head shipper of
Oklahoma City Shipping recently. Janet
Kingsley, moving up from assistant shipper,
is filling Porter's shoes. Her place has been
taken by Sharon Kingsley.
all
George Gaughn, Continental Theatres, is
smiles over high grosses set by "The Missouri
Breaks" which is in its fifth week in
Oklahoma City and Tulsa.
Big summer release "Midway" is set to
open Friday (18) at the Quail Twin Theatre
in Scnsurround . . . George Cooper called
from Burns Flat to report he is going to
manage the new Pioneer Theatre for owner
Dr. Moline . and Mrs. C.A. Crouch,
Star Theatre, Shattuck, were in town recently
to buy and bok for their theatre.
Betty Lou Robinson, Long Theatre,
Keyes, took a CPA refresher course here
recently . . . Mr. and Mrs. Dennis Collier,
89er Theatre, Kingfisher, took off for a
much deserved vacation to the Black Hills
of South Dakota.
Edward Roupe is the new owner of the
Woodstock Di*ive-In, Edmond. He purchased
the ozoner from Jim O'Donnell and
Ron Turner .
booker, and husband Gary are taking a holiday
to the Ozarks in Missouri.
Dilliard, UA head
Yours truly visited with Dale Smith,
Siloam Springs (Arkansas) theatres, and he
says his father is doing much better .
We also visited with "Casey" Phillips and
wife "Bill" in Stilwell where they run the
Eagle Theatre. It's rumored that Stilwell is
the strawberry capital of Oklahoma, but we
couldn't find any of the red rascals.
ABC Opens Shopping Mall Twin
MONTGOMERY. ALA.—The $2 million
Eastmont Plaza .Shopping Center on the site
of the old Montgomery Drive-In theatre on
Atlanta Highway, is now complete and
100 percent leased, according to Ben Collier
of Collier Corp., the developing firm.
One of the three largest buildings has been
leased by ABC Theatres for a twin unit
which seats 366 and 478,
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BOXOFFICE ;: June 14, 1976

'Sailor' Sails in With
340 in Minneapolis 1st
MINNEAPOLIS—For once the
weather
and a holiday combined to create favorable
film business factors . . . and the big, big
winner was "The Sailor Who Fell From
Grace With the Sea." The R-rated picture
packed 'em into the Academy Theatre
emerging with a 340. strongest showing at
the house this year and the hot-ticket item
of the week.
The Memorial Day weekend weather was
a combination of light sprinkles, cloudy and
sometimes threatening skies and moderately
coolish temperatures. Interestingly, this set
of circumstances aided both the hardtops
and the drive-ins, and those with attractive
fare benefited while sub-quality offerings
continued with a case of the blahs. "Mother,
Jugs & Speed" cornered the action crowd
with a three-theatre spread and came in
with a tidy 190. "Won Ton Ton, the Dog
Who Saved Hollywood" was a light 120 in
its bow at the Cooper. "The Amorous
Adventures of Don Quixote" failed to generate
excitement despite a heavy media ad
campaign and it registered a 100 at the
Gopher. "The Blue Bird" set up shop at
four houses and laid a bit of an egg with
a 90.
(Average Is 100)
Academy—The Sailor Who Fell From Grace
With the Sea (Emb) 340
_
Brookdale, Soulhdale—Galor (UAl, 3id wk 85
Cooper Won Ton Ton. the Dog Who Saved
Hollywood (Para) 120
Four theatres—The Blue Bird (20th-Fox) 90
Gopher—The Amorous Adventures of
Don Quixote (SR) 100
Mann—Family Plot (Univ), 8th wk 70
Park—Birch Interval (SR) 85
Skyway I—All the President's Men (WB),
8th wk „..30O
Skyway II—The Missouri Breaks (UA), 2nd wk. _280
Southtown—The Bad News Bears (Para),
8th wk _ 250
Three theatres—Mother, Jugs & Speed (20th-Fox) 190
World—Seven Beauties . . . That's What They
Call Him (SR) .100
Pledges Total $156,360
On Variety 15 Telethon
Des Moines — Variety Club Tent
15's "Spread the Sunshine" second annual
telethon, videocast May 29-30
over WOI-TV, Channel 5, brought In
over $156,360 in pledges, it was announced
by chief barker Stan Reynolds.
Reynolds said the total for the 19V2-
hour telethon, which ended at 6 p.m.
May 30, exceeded last year's returns
by more than $6,000. Approximately
80 per cent of last year's pledges were
honored, he added.
The funds raised by the event will
go to aid the Variety Club Intensive
Care Nursery at Blank Children's Hospital,
a neonatal facility which cares
for premature infants and those born
with defects or have developmental
problems.
Co-chairpersons of the telethon were
Ray Johnson and Mike Reilly of Tent
15. Ron Kenyon was honorary chair-
BOXOFFICE :: June 14, 1976
3 Neighborhood Theatres
bhuttered in St. Paul
ST. PAUL, MINN.—Three St. Paul
neighborhood theatres have closed for an
indefinite period, it was announced Tuesday
(1) by operator Norman Tubbcsing. The
Arcade, St. Clair and Uptown theatres are
now for sale, Tubbesing added. He attributed
the closures to lack of business and
a shortage of films.
Tubbesing noted that the number of motion
picture screens in the St. Paul area has
doubled in just the last three to four years
—and added that patronage at the three
theatres had declined about 25 per cent in
that same period. He said that the larger
theatres, as opposed to smaller neighborhood
units, can pay more for the limited
number of films available.
All of the theatres involved are well over
40 years old but have been well maintained.
The Arcade in recent years has been run
as a "sex house," playing X-rated films and
porn-type pictures. The Uptown and St.
Clair have played regular commercial product
ranging from G-to-X offerings.
There had been reports that Midwest
Entertainment, Inc., Minneapolis-based film
enterprise operated by Jim Payne and St.
Paul exhibitor Marvin Mann, would purchase
the properties but both Mann and
Payne told Boxoffice that such reports
were "totally wrong."
Cinema 16 Hit With Two
Obscene Film Charges
OMAHA—Mrs. Ellen Albin, owner of
Cinema 16 Theatre, Inc., and the subsidiary
movie house at 2411 Leavenworth St., was
released on $6,000 bond May 20 in municipal
court. Mrs. Albin and the corporation
were charged in warrants with two counts
of "distribution of obscene materials."
They were based, according to vice squad
officers, on two films that were viewed two
days earlier. Titles of the pictures were
"Happy You Could Come" and "Water
People." The prints were confiscated by the
police and charges filed by the city prosecutor's
office after a review of officers' reports.
Cinema 16 was found guilty in February
1976 on two counts of distribution of obscene
materials, according to the files of the
Omaha World-Herald.
Madison Filmmakers Win Prizes
WHITEWATER, WIS.—Madison fihnmakers
dominated the statewide competition
here when the University of Wisconsin-
Whitewater held its first annual film festival
in May. The first prize—$100—went to
Michael Reano, WU-Madison, for his "Factories."
Dan Dinello, UW-Madison, took
second prize—$75—for his film "Lizard"
and the $25 award went to Bill Goetting,
also UW-Madison, for his film titled "Sunshine
Leslie."
Columbia's "Drive-In" was directed by
Rod Amateau from an original screenplay by
Bob Peete.
Sheboygan BFC Marks
Its 40th Anniversary
SHEBOYGAN, WIS.—The Better Films
& TV Council of Sheboygan County held its
40th anniversary luncheon May 6 at the
Knights of Columbus Center in Sheboygan
and heard from Miss Estelle
Steinbaeh, retired
veteran of the movie industry in Milwaukee,
where she worked 50 years. Miss
Steinbaeh reminisced about her experiences
as an employee of Michael Todd in Hawah
for a year.
Expressing her distress with the content
of many of today's motion pictures, the
speaker urged council members to continue
to promote and support quality movies and
family-type entertainment.
A history of the council was presented by
Mrs. Roman Hoerig, outgoing president,
who had served in the latter capacity the
past six years. The group was organized in
1936 with the aim "to promote better films
for the community and to establish a better
relationship between the council and the
William Hays Motion Picture Administration."
In October 1942 the council became
an affiliate of the state council. Membership
increased from the original group of eight
persons—the late Mrs. Henry Earl Smith
was the first president—to the present figure
of 275 persons. Affiliation with the National
Federation of Motion Picture Councils
came in 1954.
The highlight of the luncheon was the
presentation of the Performing Arts Scholarship
offered annually by the council to
Cathy Kellner of Sheboygan Falls. A member
of the National Honor Society for the
past three years. Miss Kellner plays in a
jazz ensemble and pops band (playing the
trumpet, piano and drums) and plans a
career as a music teacher following college.
Honored as charter members of the council
were Mrs. Henry Augustine and Mrs. John
Koehm, who also received gifts.
Newly elected officers installed by Mrs.
Augustine were: Mrs. Walter Jensen, president;
Mrs. Francis Guenther, vice-president;
Mrs. Jerome Tessin, secretary; Mrs. Alvin
Schmidt, treasurer, and Mrs. Hoerig, board
adviser.
A check for $50 was presented to the
Sheboygan chapter of Teen People, which
provided entertainment.
Mrs. Len Schmidtknecht, president of the
Milwaukee Better Films Council, was present
and also spoke. The invocation was offered
by the Rev. Robert Dawson of Unity
Christian Church. Sheboygan.

. . "The
. . Save
MILWAUKEE
yeterau showir-aa Harry A. Melcher and
son Dick have been postponing the
grand opening of their new (complete theatre
equipment) offices at 3607-15 West Fond
du Lac Ave. Meanwhile, they are kept
pretty much on the go—Dick traveling here
and there around the state and now Harry
plans a week's trip around Mexico this
month.
Bette Keuper has been cashier at the
Bhiemound Outdoor Theatre for the past
29 years' We'd like to know—is this some
kind of show business record? Incidentally,
the theatre has been leased from General
Cinema by Western Outdoor, it is reported,
and Doug Abbott who has been on the staff
for about seven years is now the manager,
succeeding Bill Bindel . . . Mike Mullen,
manager of the Brookfield Square Cinema
in Brookfield Square Shopping Center, is
mo\ing from his apartment into a home he
has purchased on the city's northwest side.
Keith Moore, popular deejay on WISN
Radio, announced Friday (4) that he had
ten pairs of free tickets to a special preview
of "That's Entertainment, Part 2," starring
Fred Astaire and Gene Kelly, Thursday
evening (17) at the Fox Bay Theatre, 334
East Silver Spring. The gimmick was that
Keith would ask trivia-type queries and the
first listeners to call with the correct information
could win a pair of ducats. For his
first poser, the deejay asked: "Who was
Michelle Phillips?"
Marcus Theatres Corp. hosted an invitational
screening of the R-rated "Tunnelvision"
(a World Wide Film release) Thursday
evening (3) in the Centre screening
room. The same facilities at 212 West Wisconsin
Ave. were used Tuesday (1) by Art
Heling. AIP's local branch office manager,
when he hosted a tradeshowing of "The
Great Scout and Cathouse Thursday," starring
Lee Marvin and Robert Culp.
The Vilas Theatre in Eagle River is offering
"something NEW at the movies,"
with two separate shows a night. The theatre's
display ad in the Vilas County News-
Review listed the film offerings—not as a
double bill but as "two separate shows a
night" for the evenings of May 28-30. "No
Deposit. No Return" was the feature attraction
at the 7 p.m. screening, while "Blazing
Saddles" was the 9 p.m. feature.
Eagle Outdoor Theatre, located three
miles south of Eagle River on Highway 45,
unreeled "The Bible" May 23-26 and, in
"cooperation with most churches in Eagle
River, Conover, Three Lakes, Phelps, St.
Germain, Sayncr, Sugar Camp and Land
O'Lakes," announced in its newspaper display
ad that "50 per cent of your ticket will
be given to your church your
ticket stub and turn it in your church."
to
*^ Showmanship Spirit - Minneapolis
CONVENTION b TRADE SHOW
RADISSON SOUTH MPLS. MN
-
J^ll branches noted the Memorial Day holiday,
taking advantage of the three-day
break but facing a lot of catching up upon
their reopenings . Sailor Who Fell
From Grace With the Sea" was the week's
boxoffice champion, the picture opening
with a heavy newspaper ad campaign.
Producer Saul David was due in the Twin
Cities Monday (7) to tub-thump his forthcoming
MGM biggie, "Logan's Run." A full
round of newspaper, radio and TV appearances
was being set well in advance of his
scheduled arrival.
SHOWMANSHIP AWARDS!
Four showmen will present their winning ideas
of proven extra revenue generating promotions.
$1,000 IN DOOR PRIZES!
Polaroid Land Cameras • Weber Grill • AM/
FM Stereo • Golf Clubs • 1/2" Black & Decker
Drill and Dozens More.
PROGRAM!
Fan.f,„odlMi\f.S
Two wonderful days including tour of Stillwater
homes and shops with Wednesday lunch at the
renowned Lowell Inn, Scenic boat ride on the
Jonathan Padelford plus Thursday lunch at
the Camelot.
EQUIPMENT SEMINAR
-
Mod At Boudouris. Eprad, Inc.
sident, Commonwealth Theatres.
IND, FILM PRODUCERS PANEL
Mod. - J. Payne. Midwest Entertainment.
Joy Houck Howco Productions.
-
Lyman Dayton Doty/Dayton.
Robert Rehme New World.
George Joseph Crown International.
-
Joe Camp Mulberry Square Productions,
CONCESSION PANEL
Mod Ken Bresley. Ogden Foods.
MAN OF THE YEAR AWARD
SUPER PREVIEW
PRODUCT REEL SCREENING
BANQUET DINNER DANCE
St. Paul promoter Kevin von Feldt said
in a newspaper interview that he is "on the
brink" of taking over the World and Orpheum
theatres in downtown St. Paul, currently
operated by General Cinema Corp
of Boston, which is under a court order to
divest itself of the houses. Von Feldt says
he'd continue to run the World as a film
theatre but plans to convert the Orpheum
into a theatre nightclub with liquor served in
the lobby and with top-name attractions
onstage.
Carl Foreman will write the screenplay
tor Irwin Allen's production of "The Day
the
World Ended."
REGISTRATION FORM

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BOXOFFICE :: June 14, 1976

: --i
. . The
. . Chris
. . Word
D E S
MOINES
.
. . .
.
Johnny Carson was the principal speaker a sky glider exhibition at the Southeast 14th
at the high school commencement exercises
in Norfolk, Neb., late last month
Street Drive-In here has been
received that Fred Teller of Hastings. Neb.,
and Airing his comments he said one of the is hospitalized. Industryites send him "getwell"
things that caused him to return to the Nebraska
wishes ... A diisk-to-dawn show at
town was "'to see if the Granada the Fairfield Drive-In was launched with a
program was changed any more often" than
when he lived there. TV entertainer Carson
sawing contest, with the "survivors" of the
long program being treated to a pancake
breakfast Coraville ozoner patrons
is a class of "43 graduate of Norfolk High
kicked off the Memorial Day weekend holiday
Scho(»l.
with a wiener roast. The airer at Mason
Mark Sullivan, who is employed by the City also hosted a wiener roast and, "just
Central States Theatre Corp. circuit, was for fun," there were free baked beans. The
married May 15 to Janice Sieren of Fremont
screen fare was "Blazing Saddles."
at St. Mary's Church in Ottumwa.
Lany Day of the home office managed
More news from Central States: M. E. to get in 27 holes of golf each day during
Mcl.ain, who helms the circuit district office the long weekend. Larry says his game "is
looking better"
in Fremont, Neb., was a recent home office
Glen Nargang
at bit . . .
visitor . . . Earl Lehman and his wife visited had a "fishing weekend" on the Mississippi
the Twin Cities a couple of weeks ago to —but the rain rather spoiled his sport . . .
CS home Telethon sidelight: Larry Day's secretary
see his son and family
office held a farewell was answering one of the phones when she
luncheon for Dusti
Winkie, who is leaving the circuit. Succeeding
Dusti in the advertising department
is Mindy Nell . . . Drive-in meetings were
held for Nebraska managers in Columbus.
Neb., and in Waterloo for *he Iowa managers.
Ihe Iowa Sky Surfers Club recently
CINERAMA IS IN
SHOW BUSINESS IN
H/v'^T^II TOO.
When you come to Waikiki,
'^o"'* "^'S- ff^6 famous
SlCtfUfilil
[HAWAif] Don Ho 'how. . . at
i^iio^
,, Cinerama L .
Towers Hotel.
NC-4
had
received one from a "character" who said
he wanted "to give 135,000 turkeys." The
consensus of opinion was that the caller
already had enjoyed too much Old Crow!
LINCOLN
Douglas III hosted a sneak preview of 20th
Century-Fox's "The Omen," Gregory
Peck-Lee Remick suspense-thriller, which is
set to open at the Douglas Friday (25) . . .
Currently at the Douglas triplex is the
American-Soviet co-production "The Blue
Bird," Screen 2; "Sky Riders," Screen 1,
and "One Flew Over the Cuckoo's Nest,"
Screen 3.
The first offering of Ihe summer in the
joint Cooper/ Lincoln and Lincoln Area
Council of PTAs Summer Movie Program
was "The Cockeyed Cowboys of Calico
County." Cooper/ Lincoln manager Harold
Tomplin reports that both the Wednesday
and Thursday 12:30 shows were sold out
and he was confident the 3 p.m. shows also
would be sellouts. This series runs through
August 12 . Abercrombie, account
DRIVE-IN
THEATRE SCREENS
'The Quality Tower thai never
has had to be replaced."
* • *
GENE TAYLOR
D & D Fabrication
and Erection
4200 Write St.
Co.
Fort Worth, Tex. 76135
(817) 237-3306 Night: (817) 451-4631
executive at KLMS Radio, was saluted on
his tenth anniversary in radio at a party
given in his honor Saturday (5).
Local station KFMQ-FM again has
teamed up with Dubinsky Bros. Theatres
to sponsor "KFMQ Night" at the Starview
Drive-In. Each Wednesday night, KFMQ
spon.sors the film and admits patrons holding
a KFMQ Discount Card for 50 cents
off the regular adult admission price. A
sellout crowd took advantage of the special
ticket price break and the nice weather to
see Mel Brooks' "Blazing Saddles." This
tie-up will continue through the summer
season.
Carlin and Marshall Smith, president and
vice-president, respectively, of Cooper-
Highland, were in town for a couple of days
to meet with Cooper Foundation president
E. N. "Jack" Thompson and Cooper-Highland
Eastern district manager C. J.
Kroll.
"Midway," summertime "biggie" from
Universal, opens at the Cooper/ Lincoln
Theatre Friday (18). The special Sensurround
audio equipment has been installed
for several months and is ready for the
initial unspooling of the World War II epic
motion picture . . . Members of the Nebraska
American Legion will view "Midway"
as part of the state convention activities
here. "Midway," by the way, is
billed as "Universal's bicentennial film for
1976."
Universal Pictures' 'The Other Side of
the Mountain" opened at the Plaza Theatre
Friday (11) as part of a statewide saturation
booking. The true story of Olympic Games
hopeful Jill Kinmont stars Marilyn Hassett
and Beau Bridges. Other theatres presenting
the popular film include the Parrott (Alma),
Magha (Aurora), Cinema I (Beatrice), Broken
Bow Drive-In, State (Central City), Isis
(Crete), the Drive-In (David City), Bonham
(Fairbury), Rivoli (Falls City). Rosebowl
(Franklin), Majestic (Hebron), Sun (Holdredge),
Fort (Kearney), Majestic (Lexington),
Trail (Nebraska City), the Ord Theatre,
Granada (Oxford), Grand (Ravenna),
Rivoli (Seward) and the Crest Theatre
(Superior).
Mike Anderson Takes Reins
CHARITON, IOWA — Mike Anderson
has been appointed manager of Central
States Theatres Corp.'s Ritz Theatre here,
it was announced recently by the circuit's
home office in Des Moines. Anderson succeeds
Tommy North in the managerial post.
Warner Bros.' "The Squeeze" stars Stacy
Keach, David Hemmings and Edward Fox.
THEATRE PROJECTION BOOTHS
NEW EQUIPMENT from $7500
USED EQUIPMENT from $2000
N.vrv\^\JJ>;'Mv!JK\lui

'Bears' Beats Debuts
With Cincinnati 700
CINCINNATI—"The Bad News Bears"
grossed 700 for its eighth week at Showcase
2 to lead ail first runs for the recording
week. "Mother, Jugs & Speed" drew 650
for its opening run at Showcase 4. "The
Missouri Breaks" posted 450 at four theatres
for its second stint. Two films pulled
400 each: "Grizzly" in its third stanza at
Showcase 1, and "Pom Pom Girls" opening
at Showcase 5.
(Average Is 100)
Carousel 1—The Birch Interval (SR) _-...100
Four theatres—One Flew Over the Cuckoo's
Nest (UA), 23rd wk 300
Four theatres—All the President's Men (WB),
Four theatres—The Missouri Breaks (UA),
2nd wk 450
Four theatres—Won Ton Ton, the Dog Who
Saved Hollywood (Pj:^) _ 150
~ - Bird (SR) 100
Showcase 2—The Bad News Bears (Para),
8th
Showcase 3—Manson (SR), 3rd wk
Showcase 4—Mother, lugs & Soeed (20th-Fox)
Showcase 5—Pom Pom Girls (SR)
Times Towns Cinema—Taxi Driver (Col),
12th wk -
Two theatres—I Will, Will ... for Now
{20th-Fox)
'President' Persists With
..400
.700
210 in Cleveland Eighth
CLEVELAND—Averages spread thin
this week as all reporting first runs were
found in multiple bookings. "All the President's
Men" lead the bloc with 210 for its
eighth run in four cinemas. Also in its
eighth week, "The Bad News Bears" averaged
a nice 1 80 for five locales. Newcomer
"Embryo," Rock Hudson sci-fi thriller, premiered
on seven screens with a substantial
140.
Five theatres—The Bad News Bears (Para),
8th wk 180
Four theatres—All the President's Men iWB),
8lh
Four theatres—W.C. Fields and Me (Unr
Four theatres Mark Twain. American fS
Seven theatres—Embryo (SR)
Six theatres—The Missouri Breaks (HA)
2nd wk
Three theatres—The River Niger (SRI
Two theatres— Grizzly (SR), 3rd wk.
CINCINNATI
Jerome D. Baker, who many will remember
as a theatre manager here before World
War II, died May 26 in Washington. D.C..
of a heart attack at the age of 66. Baker
was the retired regional director of RKO-
Stanley Warner Theatres. A native of St.
Paul, Minn., he moved to Washington.
D.C., after World War II to manage RKO's
theatre there and became circuit regional
director in 1967. Baker retired in 1974 while
Still holding that position with RKO-SW.
He leaves a daughter, a sister and a brother.
We can handle it!
"AM your
theatre MOORE THEATRE
equipment
needs EQUIPMENT CO.
ond
repairs"
Call:
(304) 344-4413
213 Delaware Ave.
P.O. Box 782
Charleston, W. Va.
25323
Camel Stars Stump for 'Hawmps!'
Closed Hallmark Units
Are Relit by Switlow
LOUISVILLE—Henry Saag announced
May 26 that the Kentucky Theatre in the
River City Mall was reopening and that
showings also had resumed at the Preston
and South Park drive-ins. A late June reopening
has been set for the Vogue Theatre
in St. Matthews, Ky., according to Saag,
who is operating the River City Mall house
for
locally based Switlow & Sons.
Switlow recently took over all the theatres
from Boston-based Hallmark Theatres
when that firm allegedly defaulted on mortgage
payments, Saag said.
Closed since mid-March 1976, the Kentucky
has been renovated and refurbished,
including the repair of all seats. The Vogue
has been shuttered since vandals caused an
estimated $10,000 to $20,000 damage in
the theatre February 15. No charges have
been filed in the case.
All four theatres originally were owned
and operated by Switlow & Sons.
Richard Nash to Top Post
With Selective Cinema
HOLLYWOOD—Richard Nash, formerly
vice-president of distribution for Doty-
Dayton Distribution, has taken over as
president of Selective Cinema and is preparing
for the release of "Brigham" as the first
film on the company's slate.
The screenplay for "Brigham" was written
by Academy Award winner Philip Yordan,
who also has credits for such films as
"Battle of the Bulge," "El Cid," "King of
Kings" and "God's Little Acre."
-Mso to be released soon by the new company
is "It Seemed Like a Good Idea at the
Time." starring Anthony Newley.
In addition to his distribution duties Nash
will be responsible for production, financing
and TV packaging.
JMG Tabs Mason
At Los Angeles
"Hawmps!" promotion
are (I. to r.),
camel trainer Frank
Inn, co-star Chris
Connelly, producerdirector
Joe Camp,
co-stars ,Iim Hampton
and Gene Conforti
and camel
wrangler Ray Chandron.
The Mulberry
Square Productions
family film worldpremiered
at the Plitt
Century City Theatre
May 25.
Division Manager
CINCINNATI— Robert W. Mason has
been appointed division manager for JMG
Film Co. and will be in charge of the Detroit
and Cleveland territories beginning
July 5, it was announced by JMG president
Jay M. Goldberg. Mason succeeds Nate
Levin, who is resigning effective July 2.
Most recently Warner Bros, branch manager
in Denver, Mason has moved to Detroit
with his wife Tricia and will start
work Monday (14) in JMG Film Co.'s Detroit
office, where he will be headquartered.
A youthful veteran of this business. Mason
previously worked for Disney Productions
and Columbia Pictures. He will be working
with Levin in the JMG Detroit headquarters
for three weeks.
Levin, who has served as JMG division
manager in the Detroit and Cleveland areas
for almost three and a half years, has not
announced plans for the future. He opened
the Detroit office for JMG in March 1973
and was the first and only division manager
for this company since it started operating
an area branch office.
JMG Film Co. currently is celebrating
its 61st year of continuous operation and
independent motion picture distribution.
Warner Bros.' "The Squeeze" is being
filmed on locations in and around London.
CINERAMA IS IN
SHOW BUSINESS IN
I-L^WAII TOO.
When you come to Waikiki,
Slfi^jCli
don't miss the famous
rHAWAiil ^O"^ ^'^ Show. . at
.
[Horas
J Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF REEF TOWERS EDGEWATER
.
BOXOFFICE :: June 14, 1976 ME-1

CLEVELAND
gob Cuminings. who starred in over 100
feature-length films, was the winner
of a coveted Emmy as "best actor of the
year in a single performance" for his role
in "Twelve Angry Men." Cummings is appearing
at the Canal Fulton Playhouse in
"My Daughter Is Rated X" through July 6.
Cumjnings. who recently recovered from
a case of walking-pneumonia in the sunshine
state of Florida, has been in show
business 45 of his 66 years and in the past
four years played in 18 theatres around the
country. Cummings will star in a forthcoming
film. "Speed and Thunder." to be produced
in Canada in 197S. J. Frank Lucas,
familiar to moviegoers, also is appearing
at Canal Fulton in "My Daughter Is Rated
X." Lucas last was seen in "Law and Disorder"
with Carroll O'Connor and recently
has completed a role in an as-yet-untitled
Woody Allen film. Lucas described Woody
Allen as an "exceedingly shy man on set."
Bob Hope will return to this city Monday
(21) for a one-night cancer benefit show
at the Front Row Theatre. A black-tie optional
affair, the event officially will inaugurate
a week of golf activities to be climaxed
by the new Babe Zaharias Invitational
Classic at Tanglewood Country Club.
Hope is putting the special show together
himself and is lining up other show business
friends and entertainers to share with him.
Hope also will participate in the following
day's Jim Graner Memorial Pro-Am.
Alvin Hurwitz, native administrative assistant
and dialog coach for actor Jack
Lemon, died Wednesday (2) at UCLA Medical
Center. Los Angeles, where he was
being treated for a heart ailment. Hurwitz,
55. was a director and character actor under
the name of Alan DeWitt. He had parts in
*- Showmanship Spirit •*
CONVENTION b TRADE SHOW
RADISSON SOUTH- MPLS. MN
Hosted by Teddy Solomon,
NA TO President and Paul Roth,
Chairman Of The Board.
SHOWMANSHIP AWARDS!
Four showmen will present their winning ideas
of proven extra revenue generating promotions.
$1,000 IN DOOR PRIZES!
Polaroid Land Cameras • Weber Grill • AM/
FM Stereo • Golf Clubs • 1/2" Black £t Decker
Drill and Dozens More
Fun medlADlES PROGRAM!
Two wonderful days including tour of Stillwater
homes and shops with Wednesday lunch at the
renowned Lowell Inn, Scenic boat ride on the
Jonathan Padelford plus Thursday lunch at
the Camelot.
TRADE PRACTICES
^. Orear, President. Commonwealth Theatre
FILM BUYING PANEL
Mod Jack Clark, -
Prs
EQUIPMENT SEMINAR
Mod Al Boudouns, Eprad, Inc
IND. FILM PRODUCERS PANEL
-
Mod. J, Payne, Midwest Entertainment
Joy Houck Howco Productions,
-
Lyman Dayton Doty/Dayton.
Robert Rehme New World.
George Joseph
Crown international,
Joe Camp Mulberry Square Product
-
CONCESSION PANEL
Mod Ken Bresley, Ogden Foods
MAN OF THE YEAR AWARD
SUPER PREVIEW
PRODUCT REEL SCREENING
BANQUET DINNER DANCE
REGISTRATION FORM
Y
K^.^1

INDEPENDENT-INTERNATIONAL
is proud to announce the
acquisition of U.S. Distribution rights
to "UNCLE TOM'S CABIN" —
The Spectacular Boxoffice Smash which
has set grossing records coast to coast.
The distribution of this film is under
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Independent-International and/or its
authorized representatives have the legal
right to rent this film.
Ill
iOMS
in
COLOR!
165 WEST 46th STREET
NEW YORK, N.Y. 10036 • (212) 869-9333

I
. . . "Death
. . . The
. . . "Hester
. . UA's
. . "W.
I
CLEVELAND
(Continued from page ME-2)
former chief barker of Tent 6 here, is district
manager for CinemaNational for its
Mall theatres in Palm Beach and West Palm
Beach. Laura and Sandy spent a pleasant
nostalgic half-hour exchanging news.
Cinema Westgate started the month of
June by inviting ladies to get together with
other ladies for a free screening of Barbra
Streisand and Walter Matthau in "Hello,
Dolly!" at two theatres in its fiveplex. The
showing took place at 9:45 and 10:15 a.m.
Tuesday (I). At the same time, the theatre
suggested that ladies mark their calendars
for the next complimentary showing to be
held September 7,
Actress Lillian Gish attended graduation
ceremonies Saturday (12) at Bowling Green
State University. Ms. Gish, who began her
acting career in the early 1900s when she
was five, received an honorary doctor of
performing arts degree. The university also
dedicated the Gish Film Theatre on campus
in honor of Ms. Gish and her late sister
Dorothy, also an actress.
Local banks approved a $1 million loan
for the Playhouse Square Associates to
purchase the Loews Building and to convert
the State Theatre into a 500-seat restaurant.
The loan was announced May 24. To get
it. the associates, a limited investment corporation,
must raise another $500,000, according
to Gordon Heffern. Society National
Bank president.
Willis M. McFarlane, associate's president,
said his group would raise $750,000
from local corporations and individuals.
McFarlane said the building at 1515 Euclid
Ave. would be purchased for $475,000.
It contains the State and Ohio theatres. The
Old Spaghetti Factory International of Portland,
Ore., has agreed to invest $500,000
to restore and furnish the project. The associates
will spend $.^00,000 for other improvements.
Theatre productions will con-
vestors have been invited to the Palace
Monday (21) to hear more about the project.
August Kaufmann Dies
PHILADELPHIA — August Kaufmann,
who was a leading electrician on the movie
sets of Hollywood during the 1920s and
1930s, died April 13 at his home here. He
was 78 years of age and worked with such
stars as Joan Blondell, Rudy Vallee and
Dick Powell. Kaufmann worked in films
until the outbreak of World War II, when
he joined the Coast Guard. Surviving are
his wife Frances; a son, and two grandchildren.
Start BOXOFFICE coming .
D 1 year $12.50 D 2 years $23 (Save $2)
n PAYMENT ENCLOSED D SEND INVOICE
DETROIT
Qn the marquees: Cine Artists' "Embryo"
bowed at the downtown Adams Theatre
and at the Quo Vadis IV . C.
Fields and Me" opened a showcase run
Journey" and "Death Wish"
are co-billed in two houses here . . . "Mother,
Jugs & Speed," 20th Century-Fox release
starring Raquel Welch and Bill Cosby,
opened at the Fairlaine . . . Paramount Pictures'
"Won Ton Ton, the Dog Who Saved
Hollywood" is onscreen at three houses.
Avco Embassy's "The Sailor Who Fell
From Grace With the Sea" was attracting
excellent audiences at the Northland, while
UA's "The Bad News Bears" reported
brawny grosses in a six-theatre multiple
engagement . "One Flew Over the
Cuckoo's Nest" continued to hold up as Oscar
winner of the Best Picture Award, reporting
solid boxoffice at six situations.
Terrace II reported lighter-than-usual
business, perhaps because of the holiday
exodus from the metropolitan area, with
the Disney double feature of "Follow Me.
Boys!" and "Ben and Me," both reissues
tinue in the Cabaret Dinner Theatre in the
Towne I also offered a duo of
State's lobby and in Kennedy's in the theatre's
reissues following the closing of "The
basement. Four years ago, the Loews
Building and the theatres were to be demolished.
Duchess and the Dirtwater Fox," Universal's
Them
McFarlane once
"Tell Willie Boy Is Here" and
also said that the
"Never Give an Inch," also from Universal
restaurant is started, the group will reopen
Street" started its second frame
the Palace and Ohio theatres. Potential in-
at the Berkeley as "The Blue Bird" entered
its 20th stanza at Eastland II.
Hollywood Trend Rapped
By Producer Saul David
QUEBEC CITY—Hollywood is caught
up "in one of its periodic love affairs with
the English accent," film producer Saul
David is quoted as saying in a Canadian
Press dispatch from London. David's remarks
were tied to MGM-UA's upcoming
release of "Logan's Run."
He said, in part: "Most American acting
is
colloquial, steeped in realism and relating
to a society which is fracturing itself into
groups. It is highly influenced by TV, which
means that actors tend to assume intimacy.
There is a belief that what you feel is more
important than what you think."
David continued, "English acting is just
the reverse. At its best," it can fuse mind and
body and not tie them to a local time or
place. Though 'A Man for All Seasons' may
have been about Sir Thomas More and the
16th century, its acting tone gave it a universality.
We are aiming at that tone in
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ME BOXOFFICE :: June 14, 1976

New England Exhibitors
Are you looking for a new
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See Bud Orton or Joe Testa at
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Boston, MA 02114
(617) 742-3876
A completely new sound and projection service designed
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We are also authorized New England distributors for many
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VREMEMBER... Call Bud or Joe at (617) 742-3876,

-All
BOSTON
Joe Leahy, AiP branch manager, announced
the company is getting the summer
schedule off to a good start with "Food of
the Gods." set for July 14, and "A Small
Town in Texas," inked in for July 28. Both
films are scheduled for heavy saturation
booking and extensive publicity and advertising
has begun.
Bruce Goldstein and Monte Rome opened
the Metro Cinema. Provincetown, May 25
with "Barry Lyndon." Patrons were handed
a program listing the theatre's programing
for the entire summer and a discount card
offering five admissions for $10 (general
admission is $2.50 and $3).
Hope Rosen's publicity staff scheduled a
sneak preview Sunday (6) for "The Omen,"
at Sack Theatres" Pi Alley. The picture was
twin billed with "Mother, Jugs & Speed."
Good news is reported from the softball
'Missouri' Breaks
With Boston 400
BOSTON—Averages are being maintained
to a fine effect in Boston, but product
shortages still continue to plague Hub
exhibition. TTiis week, the big opening picture
was "The Missouri Breaks" which
pulled a fiesty 400 at the Cheri III. "All
the President's Men" wrapped up its seventh
stand at Cinema 57 II with an ample 300,
while "The Stranger and the Gunfighter"
bowed in with a sturdy 250 at the Saxon.
"Face to Face," fourth round at the Cheri
I. is holding with a nice 200. Incidently,
the Garden Cinema has changed its name
to Back Bay Cinema and now is operated
by Catc Enterprises.
Showcasing the suburbs were the following:
"The Bad News Bears," batting above
average in four locales: "All the President's
Men," getting in the votes from fifteen
situations; "The Duchess and the Dirtwater
Fox," average in three houses; "The Missouri
Breaks," breaking with superior
scores (300 average) in three theatres; "One
Flew Over the Cuckoo's Nest," keeping its
equilibrium for five units; "Robin and Marian,"
rounding it out in two cinemas, and
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. . The
H ART F ORD
The Lniversity of Connecticut scheduled a
June-long series of "Summer Session
Films" in the Student Union Ballroom as
a free attraction, titles including "Harper,"
"The Chase," "My Name Is Nobody," "The
Cowboys," "Dirty Harry" and "The Candidate"
. . . Hartford's Wadsworth Atheneum
is hosting what it calls a "By Popular Demand!"
series of motion pictures, focusing
on vintage product, with such titles as
"Little Women," "She Done Him Wrong."
"Rose Marie." "Horse Feathers." "Pat and
Mike" and "The Thin Man," charging $1.50
for all viewers for all seats.
Murray Markowitz, Toronto lilmmakcr.
releasing his "Recommendation for Mercy"
in the U.S. via Cinema Shares, told press
interviewers that at one time (he is now .^1)
he considered a law career, "but somehow
all that paled when in comparison to
doing my own thing, making motion pictures.
I knew I couldn't command financing
upwards of hundreds of thousands of dollars
on the sole premise of a story idea,
and I knew, too, that existing film companies
wouldn't hire me on very quickly just
because I wanted to become a filmmaker.
So I took myself off to London for two
years." He went to work as an usher in a
Rank theatre, studied photography, met
filmmakers—both professional and aspirants
studies paying for his tuition at the Ryerson
Polytechnical Institute by serving as an
import company merchandising representative.
Markowitz raised some money, filmed
two shorts, which were screened at the
Canadian Contemporary Film Festival in
1969. By the following year, he was in the
feature film field to stay.
Leo Pillot of the Columbia field promotion
staff was in ahead of "Murder by
Death" . . . Other visitors: John P. Lowe.
Redstone Theatres; Sperie P. Perakos, Perakos
Theatres Associates, and Richard J.
Wilson, SBC Management Corp.
There may well be a motion picture version
of Max Morath's touring one-man
stage show, "The Ragtime Years," a la the
James Whitmore portrayal of Harry S Truman
in "Give "Em Hell, Harry!" Morath,
scheduled to open the 1976-77 Bushnell
Memorial Civic Music Ass'n of Greater
Hartford series in September, remarked in
a press interview that in the interim a projected
TV series was sidelined. "Public TV,"
he said, "now buys its shows through a bidding
process. And would you believe there
were something like 300 shows or series up
for bidding for 1976-77? Somehow or other,
—
1 lost out 'bought' were 'Sesame Street'
and Ingmar Bergman, among other properties.
I was in good company, I suppose
GCC Adds Fourth Screen
To Waterbury Cinemas III
WATERBURY. CONN.—General Cinema
Corp. has completed conversion of
Waterbury Cinemas III to Waterbury Cinemas
IV. with new overall seating capacity
of 1,540. Auditorium three was remodeled
to make room for new auditorium four.
Both auditoriums three and four contain
450 seats each. Auditoriums one and two
accommodate 320 each. Steve Sherwind is
resident manager here for General Cinema
Corp.
WORCESTER
J^rea openings included "Mother, Jugs &
Speed," "Tunnelvision," "Chesty Anderson—U.S.
Navy" and "Embryo."
Price-conscious area moviegoers have a
wide range of choice nowadays. The Redstone
Showcase Cinemas IV and Cinema I
charge $1.25 to 2:30 p.m. matinees. Same
tab is in effect to 2 p.m. at the General
Cinema Corp.'s Worcester Center Cinemas
III. The RKO-Stanley Warner White City
has $1 admission for Monday through Friday
matinees. The Kaleidoscope, Clinton,
charges $1 Mondays and Tuesdays. The
Paris Cinemas II charge $1 for Monday
and Tuesday nights and all matinees. And
a $l-at-all times continues as Lincoln Plaza's
like himself—and began to learn about the
business. Back in Toronto, he resumed Bill Movers
MAINE
lost out, too!"
•Mother, Jugs & Speed," "The Four ol
RHODE ISLAND
Us," "Rogue," and "Chesty Anderson—U.S.
Navy" . Gilbert Stuart Cinema.
Jackson County Jail," "The Giant Spider
pail! Newman, interviewed by the Rhode Riverside, had a double bill, comprised of
Invasion." "Mother. Jugs & Speed" and
Island press ahead of UA's "Buffalo reruns, "Flesh Gordon" and "The Groove ""The Story of Adele H." were among openings
across the state. Film Ventures Inter-
Bill and the Indians, or Sitting Bull's History
lesson." touched on his work prefer-
for children ... A new composite ad,
Tube," charging $1.50 for adults and SI
national's "Grizzly" is proving to be among
ence, saying. "I'd only work every three or captioned "Econo-Cinema Guide," is now the strongest holdover attractions in months;
four years if I only did what I really wanted appearing, participating theatres including
brisk trade is reported in many situations.
to do. You have to use what's available." the 4 Seasons Cinemas IV, East Providence; The Cinema City Screening Room, fourscreen
plex, Portland-Westbrook, is provid-
As for his image, Newman noted; "It's too Starcase Cinema, Pawtucket; Apple Valley
bad. It means there are going to be parts I Cinemas IV, Smithfield; Park Cinema, ing 24-hour information service; newspaper
can't play. American movie stars are trapped Cranston; Meadow Cinemas III, Warwick. ad readers are asked to call 854-2064.
in a way by their images. European stars can Emphasis is on price-structuring ($1.25.
get away with lots more."
Mondays through Thursdays, and all matinees;
$1.75, Friday, Saturday and Sunday
Ferguson Film Buying Reorganized
NEW HAVEN—Franklin E. Ferguson &
Openings included "Specii De
nights; 75 cents, senior citizen.
Theatre Associates, Inc., independent film
buying-booking combine headed by the late
Avco E^ibassy Moves Hub Office
Franklin E. "Fergie" Ferguson, has been
BOSTON—Avco Embassy pictures has
reorganized as Ferguson Associates, Inc.,
moved its Boston office to 31 Saint James
TWIN IT!!
with Ferguson's widow, Mrs. Virginia Ferguson,
as president; Larry Germaine and
Ave., it was announced May 27. The telephone
number will remain the same: (617)
Call Harry Jones
John Disantis, vice-presidents, and Leonard
482-3325.
Drive-in Theatre Construction Since 1946
Paul, secretary. The combine is presently
booking for 17 screens in Connecticut.
• Steel Towers
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57 Years! •
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CINERAMA IS IN
SHOW BUSINESS IN
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lold, III. 62837
don't miss the famous
V/C 618-847-7636
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policy.
BOXOFFICE :: June 14. 1976

1 wk
Odeon-Morton Acquires
Ninth Winnipeg House
WINNIPEG—Paul G. Morton. Odcon-
Morton Theatres president, announces leasing
arrangements have been completed with
the Convention Center Corp. to operate the
theatre located on the new Winnipeg Convention
Center's commercial floor. Morton
also announces the appointment of Bob
Johnson as theatre manager.
The Convention Center Cinema will
open Friday (18) with the Universal film
"Midway," starring Charlton Heston and
Henry Fonda and featuring Sensurround.
With the acquisition of the Convention
Center Cinema, the Odeon-Morton circuit
is operating nine theatres in Winnipeg.
Others operated by the circuit here are:
Garrick I, Garrick II. Odeon, Kings, Park.
Hyland, Odeon Drive-In and Northmain
Drive-In theatres.
Montreal TV Outlet Plans
Do-It-Yourself Project
MONTREAL—Pierre Legault, director
of National Cablevision's Channel 9, disclosed
that the controversial video station is
planning to produce its owns programs ne.xt
fall and that no major change in programing
policy is planned. Charted is a new scries of
"sex documentaries." The station, which
airs "Tele-Sexe," a 13-part series of films
on eroticism, has been pounced upon by
officers of the police morality squad, who
saw fit to confiscate the materials.
The Segments aired to date have dealt
with free sex, commercial sex and masturbation.
Each part of the series is 30 minutes
in length.
Video-Dub of Montreal, which produced
the documentary series on eroticism, explained:
"The films were made using 100
per cent Quebec content and talent."
Federal Tax Law Affects
Theatre Fund-Raisers
OTTAWA—A new Canadian tax law
affecting fund-raising for charities, including
theatres, churches, universities and medical
institutions, will become effective January
1, the finance minister's office disclosed.
The primary goal is to ensure that charities
are used for their proper purposes and not
as a means for wealthy corporations or individuals
to hide money from the tax collector.
The new law requires that charities registered
with the national revenue department
to be classified as charitable organizations,
private foundations or public foundations.
Cable Network Planned
OTTAWA — National Cablevision of
Montreal has applied to the Canadian
Radio-Television & Telecommunications
Commission for authority to set up a network
of nine cable systems to serve the
North Shore and Lake St. John regions.
The network, a "first" for Quebec, would
be linked by microwave.
Calgary Reports
Excellent' Hunting:
'Grizzly/ Bears Please Patrons
CALGARY — Exploitationer
made "excellent" tracks for its
"Grizzly"
opening stint
at Towne Red, while its two-legged brother,
"The Bad News Bears," reported the same
top score for its sixth outing at Palliser
Square 2. Maintaining "excellent" business
for its sixth week was "All the President's
Men" at Calgary Place 2. Sex comedy "Pom
Pom Girls" bowed in with "very good" response
at North Hill.
Calgaiy Place 1—The Duchess and the Dirtwater
Fox (BVFD), 5th wk, Excellent
Calgary Place 2— All the President's Men (WB),
6th wk
Excellent
Chinook—The Romantic Englishwo FD) ....Good
Grand 1—Supervixens iIFP), I'nd Good
,
North Hill—Pom Pom Girls iP'ri)
Odeon 1—Scent of a Woman J

. . Vern
CALGARY
This city is going to be home for Canadian
actor Paul Bradley and his family, at
least until such time as it is possible for the
Bradleys to move on to the Peace River
country. Paul's eventual goal. Paul will be
selected over hundreds of other thespians.
Then came "Wedding in White." "The
Hard Part Begins." TV and stage work.
Paul decided to come here and establish
an acting school because he feels that it will
mean a better quality of life for him. his
wife and three children. He is enthusiastic
over his plans to start the acting studio, has
placed ads in publications and is currently
looking for adequate housing for his project.
Paul has had considerable experience
in acting as well as having assisted in establishing
community acting classes for Toronto
youth. All of this should stand him in
good stead in his chosen field and this town
should certainly be proud that Paul has
chosen to come to our city to set up his
venture. We certainly wish him well.
Filming on 20th Century-Fox's "The Silver
Streak" has moved from here to Toronto
for an additional week's shooting. At
least one person in our business retains
happy memories of the filming in our city.
Angel Drummond. Prairie Allied Booking
Ass'n, appeared as an extra. Although it
meant getting up at 5 a.m. every day, Angel
feels the experience she gained was certainly
worth the long hours she spent on location.
She has had several years of experience in
various facets of theatrical productions but
this is her first time "under the lights."
AI Bloomcrist, Consolidated Film Shippers,
took in the Little Britches Rodeo in
High River May 24 and thoroughly enjoyed
himself. This event is very well known in
SOUND PROJECTION
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SPECIAL SERVICE BULLETINS
•TROUT'S SOOTJD AND PBOJECTION
MANtJAL." Simplified service data on
Leading malces of projectors, Step-by-
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miltonc* poyobi V/esley Trout. Cash,
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o Check or P.O. CODs.) WESLEY
TIOUT. EDITOR. Bo : 75, Enid, Oklahoma
rodeo circuits and has been the subject of
several films . . . Mrs. Lynch, Famous Players,
was in Kelowna in the Okanogan Valley
savoring the pleasures of boating on the
Okanogan Lake . Haraldson. United
Artists manager, and his family attended
best remembered for his role of Joey in
Goin" Down the Road." directed by Don a family wedding and the rest of us enjoyed
Shebib. After trying his hand at various the long Victoria Day weekend just taking
jobs. Paul decided to become a salesman it easy at home working in the yard and
and enrolled in an acting school because garden.
he thought it would help him talk to people.
He tried out for the part of Joey and was Wayne LaForrest, Paramount Pictures'
Western manager, is "back at the ranch"
after a jaunt to Winnipeg. Toronto, back
to Winnipeg and then home. He spent his
time in Winnipeg on an orientation course
with the new Paramount branch manager.
New pictures were screened, policies set
and general information was exchanged in
Toronto.
In a departure from regular advertising
practices—or perhaps an innovation—Canadian
Theatres had a special advertisement
on "Animals Are Beautiful People" placed
on one of the sports news pages in the May
21 issue of the Herald.
The Victoria Day Holiday resulted in a
number of dusk-to-dawn programs here and
in Edmonton drive-ins. In our town the
17th Avenue had "Summertime Killer."
"Embryo," "Follow Me, Boys!" and "A
Man Called Horse." On the screen at the
Cinema Park were "The Missouri Breaks,"
"Love and Death." "Mr. Majestyk" and
"The Spikes Gang." The Corral offered
"The Stranger and the Gunfighter," "Cactus
Flower," "The Odessa File" and "Night
Caller." The Stampede showed "Grizzly,"
"Ride in a Pink Car," "Arnold," "Sudden
Fury" and "Monty Python and the Holy
Grail." All programs were rated as "adult,
not suitable for children" and several had
warnings. The Sunset screened the only restricted
adult program here (and it had a
warning): "Hustle," "Three Days of the
Condor," "Posse" and "Fear Is the Key."
Among the Edmonton offerings were, at
the Belmont. "Little Fauss & Big Halsey."
"Chinatown," "Serpico." "The Longest
Yard" and "Death Wish." The Golden West
showed "The Adventure of Sherlock
Holmes' Smarter Brother." "Young Frankenstein,"
"Race With the Devil" and "Phantom
of the Paradise." On view at the Parkland
I were "Grizzly," "W," "Now the
Screaming Starts" and "Terror in the Wax
Museum." Parkland 2 ran "The Missouri
Breaks." "Love and Death," "Bank Shot"
and "The Spikes Gang." The Sherwood
offered "The Bad News Bears." "Play It
Again, Sam." "Posse" and "Fear Is the
Key."
Twin Two had "A Man Called Sledge,"
"The Stranger and the Gunfighter," "Hard
Times," "Cat Ballou" and "Buck and the
Preacher." With warm weather in both
cities, the shows were well attended.
At the recent annual meeting of the Film
Board, the following slate of officers was
elected: president. Wayne LaForrest, Western
manager of Paramount Picture Corp.;
vice-president. Hank Heck, branch manager
of Bellevue Film Distributors; secretary,
Vern Haraldson, United Artists manager,
and treasurer. Blain Covert. Warner
Bros.
Distributing manager.
Your reporter enjoyed a brief R&R respite
at our city's well-known "262" one
evening recently and had the pleasure of
joining, among other film business personalities.
Art Haynes, branch manager of
Astral Films, and Lloyd Fedor, Ambassador
Films branch manager.
United Artists' recent release, "The Missouri
Breaks," opened in 11 situations May
21 to a very good business, according to
manager Vern Haraldson. Figures were so
good that all 1 1 situations held over the
film,
including three drive-in theatres.
Judy DiLeandro, United Artists, and her
family are getting settled into a much bigger,
newer home. After living on the north
hill for a number of years, the DiLeandros
decided to stay in that part of town when
relocating.
Our business has lost one of the happiest
voices on the telephone with Sherry Franks'
resignation from Prairie Allied Booking
Ass'n. Sherry was always polite, considerate
and cheerful while manning the switchboard.
After a vacation in Tahiti, she is
returning here and then will leave for the
University of Saskatchewan to continue her
studies. Have a lovely vacation and best
wishes in the future. Sherry.
Passing through town on the long weekend
was the Ken McBean family on their
way to a new residence in Swift Current,
Sask. Their stay in town was very brief
just long enough to say hello to families
but Ken says he will be back before too long
for business sessions with various industry
people.
Len Cariou Leaves Theatre
Center for NFB Film Role
WINNIPEG—Len Cariou has resigned
after nine months as artistic director of the
Manitoba Theatre Center. He now is in
Montreal performing in "One Man," a
movie being produced by the National Film
Board.
Dr. Edward Brownell, MTC president,
said the resignation was accepted with regret.
The St. Albert went with "Flash and
Max Tapper. MTC public relations
director, said the season just completed by
the Fire Cat." "Blood of the Dragon,"
"Three Bullets for a Long Gun," "Tango of Cariou was very successful.
Perversion" and "Frustrated Wives." Twin
One showed "Terrorist." "Dirty Mary Crazy Columbia Pictures has acquired worldwide
Larry," "Vanishing Point," "The French
distribution rights to "Shadow of the
Connection" and "99 and 44/100% Dead." Hawk."
K-2 BOXOmCE :: June 14, 1976

Very
'The Missouri Breaks'
Is Montreal Excellent
(Continued from page K-1)
MONTREAL—The opening of
7th
Chateau 1—Blondy (PR) - Very Good
Chateau 2—Tony Le Sicilien (PR),
3rd wk. Very Good
Claremonl—The Bad News Bears (Para),
7th wV Very Good
d wk Very Good
(PR),
4th wk Good
Palace—The Missouri Breolcs (UA) Excellent
Parisien 1—Le Lion et le Vent (MGM-UA) Good
Parisien 5—Docteur Francoise Gailland (PR),
8th wk - Very Good
Place du Canada—W.C. Fields cmd Me (Univ),
2nd wk Fair
Place Ville Mane—One Flew Over the Cuckoo's
Nest (UA), 23rd wk. .
Excellent
Rivoli—Madame (Emb)
.Very Good
Von Home—One Summer Love (Emb)
Good
Westmount Square—The Blue Bird
(BVFD) Very Good
York—Family Plot (Univ), "•.h wk Good
.
TORONTO
^ctor Billy Barty was a visitor in this city
to promote Paramount's new film,
"Won Ton Ton, the Dog Who Saved Hollywood."
Audro Jo Baunigarth, the polio victim
seen in "The Other Side of the Mountain,"
was a visitor here May 28-29 to speak in
support of the Living Institute, a charitable
organization which assists those who are
physically disabled.
Actor Al Waxnian told the Ontario Royal
Commission on Violence in the Communications
Industry that some film companies
cheat the public by using sex and violence
to sell motion pictures. Waxman, the only
actor to appear before the commission at
its public hearings, said that he is not opposed
to sex or violence in a film "if it is
organic to the story." "If it isn't," he said,
"it is cheating."
Waxman said he knows of movie people
who promote a film with the use of a "highlight"
such as a rape scene. He said he
heard of one promoter who said: "Give me
three highlights and I can sell the picture."
He stated he had turned down acting roles
and a job as a director because he was opposed
to the proposed use of sex and violence.
Actor Waxman also disclosed that he
is opposed to censorship, preferring an educational
program "to make the public aware
of the selling going on." He observed that
an informed public could, itself, decide better
what entertainment it wants to see, adding
that "some people like violence on the
screen."
Millard Roth Urges Joint-Venture
Approach in
two major
films breathed new life into Montreal
TORON rO—Joint ventures with American
companies would help Canadian films,
Filmrow with most holdovers continuing
"good." Making its debut was "The Missouri
according to Millard S. Roth, executive director
Breaks" successfully pulling "excel-
of the Canadian Motion Picture Distributors
lent" crowds for the Palace. Another newcomer,
Ass'n. Replying to a Toronto Star
"The Blue Bird," delivered slightly
below expectations with a "very good" rating
Roth stated that the answer to the
industry in Canada is not simply the
editorial,
film
expenditure of government money but
for Westmount Square. "All the Presi-
dent's Men" continued "excellent" for its
could be achieved through "the encouragement
of joint-venture production in our
seventh stretch at the Avenue, as did "One
Flew Over the Cuckoo's Nest" for its 23rd
country with U.S. filmmakers."
lap at Place Ville Marie.
r—Sky Riders (BVFD)_,_2nd
Roth wrote in the Star: "Joint ventures,
wk Fail
by definition, would bring together the com-
e—All the President's Men (WB),
bination of Canadian and foreign key resources,
namely personnel and finances. All
options could be kept open, including access
to TV. This chemistry would provide a
given film project a better opportunity for
profitability than a purely domestic production
ordinarily would enjoy. In simple
terms, pictures like 'Breaking Point' would
be made in Canada, would be assured of
international distribution and would have
their rightful share of profits returned to
the Canadian investor in films.
"One problem is that the present 100
per cent capital cost allowance is not a
sufficient incentive for Canadian investors
in
films.
Start Filming of Novel
After Years of Delay
TORONTO—After much travail and
frustration, Herbert Harker's much-praised
1972 novel "Goldenrod" is going to reach
the movie screen. Very few Canadian novels
succeed in reaching the screen and when
they do it's usually because an American
pulls strings in the background. Harker's
experience is no exception.
"Goldenrod" received laudatory reviews
in mid- 1972 and directors and producers
were phoning him the same day the reviews
broke. Then completion of a deal became
complicated.
Harker's New York publishing agent got
into the act but, after two years, Harkcr,
still without an agreement, was annoyed
and frustrated because all interest had
stalled. Subsequently, two producing novices,
Toronto critic Janine Manatis and
Duanne Howard, secured an option.
"We bought them out," Garry Arbeid of
Toronto's August Films said. Then New
York's Talent Associates entered the act
and became a partner in the venture. Its
boss, David Susskind was named the project's
executive producer.
Talent Associates interested the Columbia
Broadcasting System and action really
started. "Goldenrod" started filming near
Calgary May 24. It is budgeted al $1.3
million with the Canadian Film Development
Corp. investing $150,000 and Famous
Players, $100,000.
Harvey Hart is directing and plans call
for a Canadian theatrical release in Septem-
Canadian Filmmaking
"Ottawa's effort should be aimed at establishing
an appropriate atmosphere and a
level of interest which will promote successful
joint ventures. The concern over foreign
domination is overdone and even inappropriate
in an industry which is in dire need ol
additional product because Hollywood is
producing fewer pictures.
"Foreign producers can be encouraged
to produce pictures in this country, both in
conjunction with Canada's film people or
on their own while utilizing Canadian talent.
"To achieve our ambitions, our industry
must have as its leading edge a small group
of dynamic producers, entrepreneurs and
risk-takers, not government officialdom,
certainly not marginal filmmaking talents
and not anti-American opportunists who
attempt to use cultural arguments to support
their own nominal financial requirements.
"But government's sole responsibility
should be one of establishing sound policies
and realistic incentives. For once we should
demand that government restrict itself to
this role and stop pushing it in other directions.
"In the past. Canadian industry has been
created by entrepreneurs, certainly not by
government nor by the labor force. A motion
picture industry in Canada will be created
and built in this fashion as well."
ber by Ambassador Films. Under an agreement
with CBS, "Goldenrod" will be shown
sometime next season, 90 days after the Canadian
opening.
Tony LoBiano will star as a faded Canadian
rodeo champion who has to deal
with a marriage breakup. Gloria Carlin,
whose husband Lionel Chetwynd wrote the
script, is the co-star. The cast also includes
Donald Pleasence and Donnelly Rhodes.
Neil Diamond Will Open
Aladdin Hotel Auditoriimi
LAS VEGAS, NEV.—Neil Diamond,
who won a Grammy Award for his film
soundtrack score for "Jonathan Livingston
Seagull," will make his debut here with the
opening of the Aladdin Theatre for the Performing
Arts July 2.
The Diamond engagement through July
4 inaugurates the Aladdin Hotel's 7,500-seat
auditorium, which was acoustically constructed
to handle concerts ranging from
symphonies to rock.
BOXOFFICE :: June 14, 1976

. . The
VANCOUVER
garney Simmons, Fox Victoria; Mike Radulovich.
Auto Vue Trail; Bob Hennett.
Castle Castlegar. and Ralph Clarke.
Chilliwak Drive-ln. were in town to attend
a meeting of the executive board of the
British Columbia Exhibitors Ass'n. Simmons
is president of the organization.
Most drive-ins are reporting a sizable
drop, both in attendance and concessions
this spring, attributed mainly to the impact
of the sky-high boost by the provincial government
of car insurance rates. The boost
came with less than a month's notice and
has hit the under-25 crowd particularly
hard.
Sounds like a gag but media-type John
Plui swears it's true. Lining up to see "All
the President's Men." a guy coming out of
the Downtown stopped to say. "Save your
money. Nixon did it."
May was a big month at Warner Bros.
Not only did "All the President's Men" set
records in this city, it also was big in Victoria.
"Alice Doesn't Live Here Anymore"
broke in 30 houses spread all over the province,
opening in 15 more the following
"Grizzly" broke in 24 theatres
two weeks . . .
May 24 . Canadian-produced
"Second Wind" played two weeks in the
Lougheed Mali and then moved into Famous
Players' Park Royal twin . . "Gone
.
With the Wind" opened big at the Park
and was held.
The last provincial drive-in to open each
year is within 50 miles of the 49th parallel.
The Beaver Valley. Port Alberni. does not
open until mid-May, at which time Famous
Players shutters the Capitol until late September
when the drive-in becomes the first
to close in
the province.
Barbara Grey, Famous Players, chose
Hawaii's sun for her annual vacation. Pat
Joyce filled in during her absence. After
months of studying travel folders of Europe,
Margaret Davie lined up a tour of England
and the continent, only to run into the air
controllers' strike.
Doug Isman moved into the top British
Columbia spot in Canfilms as Ken McBean
resigned to go into exhibition in Swift Ciirrent,
Sask. Nora Ross has rejoined the company
on a full-time basis as Doug's assistant.
Warner Bros.' Roly Rickard, back from
a Queen's Birthday jaunt to Custer, Wash..
rr~r

C&K£6Eue6»ft, • Sauu)MeMt • Cottceddtatt^ • A7«ltd&Ktuiuc
JUNE 14, 1976
Seymour Goldherf;, right, vice-president of sales (it Gohlberti Brothers, is
seen with uife Molly, Mrs. Peggy M iitke and TEA president Fraser Meal
after being presented the TEDDY Award as Manufacturer of the Year.
featuring
Drive-ln
Developments

An Open Letfer to Owners of Drive-ln Theatres Built 1946-56
^^^^^ OF OMAHA. INC. /
J. Robert Hoft -s.irc4-/i.rr.Tr«is^^^^^^^^^
Chairman of the Board
Dear Exhibitor:
^^^^^ ^^^.^ golden-age
period of dnve-ms, and, without equipment. Over 1.500
drive-ins were built ^^'^.fj'itcSl us today to see if the Turn-Key ^^^^^.e dnve-in theatre
year., have you?) «* * *" ''^ ,„ ,„i them for you;
and as drive-.n experts, «o

^—TIB
MOPIEM
I
n t n I
^
TEA — '76 Convention Highlights 4
introduce the June issue of
The Modern Theatre with a word about
Goldberg Brothers, this year's recipient of
the coveted TEDDY Award, which is presented
annually by the Theatre Equipment
Ass'n (TEA) to a progressive-minded manufacturer.
The Denver-based company was
recognized in April during the association's
annual conference that was held in Las
Vegas this year.
Beginning on page 4, we offer a pictorial
review of the TEA convention together with
some personal observations by Morris
Schlozman, Boxoffice business manager.
Then on page 6 there is another pictorial
layout, this one highlighting the annual
awards dinner that Ballantyne of Omaha
scheduled for its dealers just prior to the
TEA sathering.
•
Since this month's theme deals with
drive-in developments, we felt that New
England correspondent Allen M. Widem's
feature on boosting concessions profits was
most apropos. Food-servicing, observes
Widem, is supplementary to screen entertainment
and at no time should be allowed
to dawdle in sameness. ". . . constant change
attuned to patrons' likes and dislikes,"
Widem feels, "should be applied as much
to food-servicing as it is to the business of
buying and booking motion pictures. Any
other thinking tempo makes a mockery of
ihe time-honored phrase, showman!" His
feature begins on page 18.
•
Considerable attention this month also is
given to theatre construction and renovation.
On page 8, for example, is news about
construction plans for four multiple-unit
theatre complexes to be built by Charlotte,
N. C. -based Consolidated Theatres.
Beginning on page 22 is an account by
Dallas correspondent Mable Guinan of a
new fourplex in Tyler, Tex. Owned by Guy-
Con Enterprises and operated by T&S Theatre
Service, the Gaslite 4 cinemas are part
of a shopping center located within the city's
central business district.
Remodeling is the point for stories commencing
on pages 10 and 24. The vintage
Rivoli Theatre in Cedarburg, Wis., received
a thorough going-over inside out: from reupholstered
theatre seating, new carpeting
and acoustical draperies to new theatre sign,
fresh paint and grounds lighting.
State Theatre owner/manager Charles
Steuerwald twinned his theatre in Huron,
S. D., simply by buying the building next
door and tearing out the wall separating
them. In the process he gained 225 seats, a
second concessions area and enlarged the
lobby.
Ballantyne of Omaha Honors Outstanding
individuals at Annual Dealer
Conference 6
Consolidated Theatres Plans July Opening
For First of Four Multiple-Unit
Complexes
Extensive Refurbishing Revitalizes
Vintage Cedarburg, Wis.,
Hardtop Wally Meyer 10
Quality Theatre Sound Requires
Meticulous Upkeep of
Equipment Wesley Trout 16
Prudent Managers Study Daily Situations
To Realize Greater Concession
It
Profits Allen M. Widem 18
Bears Repeating: "Constancy of Mention"
Necessary to Obtain Effective
Showmanship 20
Actor Chill Wills Brings Hollywood Aura
To Tyler, Tex., for Guy-Con Quad
Bow Mable Guinan 22
Huron, South Dakota, State Now a Twin 24
^
DEPARTMENTS:
New Equipment, Developments 14
Projection and Sound 16
ON THE COVER
Refreshment Service 18
About People and Product 34
Denver-based Goldberg Brothers, manujaclurer of reels, cans
shipping cases, rewinders and other film and theatre accessories
received the prestigious TEDDY Award from the Theatre Equipment
Ass'n (TEA) at its fifth annual conference in Las Vegas.
Goldberg is the 11 ih company to receive the highly coveted award.
Presented by the dealers' division of TEA. the award recognizes the
manufacturer "that most closely exemplifies the progressive princi
pies of product development and provides dealers with service and
up-to-date sales information while supporting the status of his product
without qualification." The concept for the TEDDY Award
was originated by the late Louis Wutke. whose widow Peggy and
TEA president Eraser Neal jointly presented Seymour Goldberg,
vice-president in charge of .sales, with the plaque.
GARY D.
KABRICK, Monoging Editor
The MODERN THEATRE is a ound-in section pub!
Editorial or general business cc espondence rhouid b(
tions, Inc., 825 Van Brunt Blvd., I< Kansas City, Mo. 641
Eastern Representative: Jomes Yo
N. Y. 10020; Western Representati
Calif. 90028.
;d each month in BOXOFFICE.
ddressed to Associoted Publico-
Wesley Trout, Technical Editor;
1270 Sixth Ave., Rockefeller Center, New York,
Rolph Kaminsky, 6425 Hollywood Blvd., Hollywood,
g

TEA-76
Convention
At the recent Theatre Equipment Ass'n
[TEA) meet, executive director Jerry
Sunshine, right, honors retiring president
Ed Nelson and wife Dorothy on
behalf of the
association.
Highlights
New TEA helmsman Eraser Neal. vicepresident
and general manager. General
Sound & Theatre Equipment Ltd..
receives congratulations from retiring
president Ed Nelson.
f erdonai
Ed Nelson expresses TEA appreciation to the Spero Kontos family for its assistance
in engineering the Las Vegas convention. Flanking Nelson are. left to right,
son Chris, who served as co-chairman; daughter Marina, who did the artwork
iiiul l(i[.'ii\: and paiinis Diane and Spero. who acted as chairpersons.
By
MORRIS SCHLOZMAN
Without a doubt, it was the biggest and
best TEA meet ever, this being the consensus
of opinion by most of those attending
the April confab in the gracious atmosphere
01 the MGM Grand Hotel in Las Vegas.
Surprisingly, too. all of the meetings were
well attended, negating the fear of some
last year who prophesied that the lure of
the dice tables, slot machines and blackjack
games would be greater than the pull of
the meetings.
•
You know, there's talent in TEA. Who
would have guessed that Jack Baer, president
of Century Projector Co., is a fullfledged
prestidigitator. His smooth card
tricks from the podium left the audience
Golf tuurnainent chairman Jim Barry,
Icli. Western Theatrical Equipment
'" presents the top trophy to Jack
':; retired National Theatre Sup-
Arthur Hatch, former president of
Strong Electric Co., receives special
TEA recognition from Ed Nelson in
the fori)} of a gold honorary membership
card.
completely bewildered. That, of course, is
what any first-class prestidigitator (I like
that word) does to his viewers.
*
Guest of honor at the Monday luncheon
was the Honorable Timothy O'Flaherty,
Deputy Mayor of Las Vegas. He was a
charming, elderly gentleman with a real
Irish accent, who kept his listeners in
stitches with a line of high-sounding patter.
The deputy mayor's show-stopper, occurred,
however, when he suddenly pulled off his
wig to reveal to the surprised audience that
he was none other than Lynn Shubert,
Xenolile division marketing director for
Christie Electric Corp. Lynn also is a professional
screenwriter and "scenario doctor."
He's even been a professional actor
what talent!
Continued on page 23
The MODERN THEATRE SECTION

Or How To Get Everything You Need From a Lamphouse.
In fact, the XH4000 was de-
Study the illustration.
signed for easy service. Exhaust cooling
and igniter are located for easy
You'll see that the XeTRON
XH Series is designed with you in
access. And the internal chassis can be
mind. Designed to provide optimum performance
plus easy maintenance. The minutes.
disassembled for servicing in three
XH Series iamphouses fit most standard The XHIOOO, 2000 and 3000 watt
projector bases— xenon conversions Iamphouses feature a convenient swingaway
chassis for easy bulb are easy.
servicing.
There's a quality constructed
XH lamphouse to cover your screen. Indoors
or out.
The XH Series is economical.
When you buy and in the long run on
maintenance.
The XH Series is safe. Fused
circuitry, tamperproof locks and built-in
interlock safety systems protect you
and the bulb.
Controls on the XH Series are
located conveniently for the operator.
And you get all the controls you need
to check and operate at optimum
performance.
Better still,
the XH Series will
accommodate automation. Now or
when you're ready.
Unseen in our anatomical study
is a full in-stock selection of power
supplies and xenon bulbs we have for
the XH Series. And the technical expertise
and assistance that goes with
every XeTRON product.
Want more information? Contact
XeTRON Products Division, Carbons,
Inc., 10 Saddle Road, Cedar Knolls, NJ
07927. Telephone (201)267-8200.
On/Off Switch, Fuse, Autostrike
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Durable Electrostatic Finish
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DiChroic Heat Filter.
Heavy, Steel Chassis
fits Standard Projector
XH Series Iamphouses
Model No.
Wallage
XHIOOO

Ballantyne of Omaha Honors Outstanding
Individuals at Annual Dealer Conference
Bob Lahti, Minneapolis Theatre Supply
Co., Minneapolis, recently received firstplace
honors when Ballantyne of Omaha
inducted him into its Winner's Circle for
"outstanding sales achievement during
1975." The company recognized Lahti and
others at its annual dealer meeting and
awards banquet held last April in Las Vegas
prior to the Theatre Equipment Ass'n (TEA)
meeting.
Additional honored dealers included Bob
Boitano, General American Theatre Supply
Co., Grand Rapids, Mich., third place; and
Voudouris. Ringold Theatre Equipment
Co.. Grand Rapids. Mich., third place; and
Herb Schoenhardt. Universal Theatre Supply,
Salt Lake City, and Don Gallagher,
Western Service and Supply, Inc., Denver,
Winner's Circle awards. Schoenhardt also
was cited with a special chairman of the
board trophy "for most Ballantyne replacement
plan sales during 1975."
Reed Speaker
Patented Speaker Shutoff (when returned to post)
available at slight extra cost
Patent No. 3.836,716
Heavier front
grill. H ea V
back. Unbreakable
honger. New
method of onchoring
coble—cannot
out of
THE HUMMER
Audio Signal Generator designed for
testing drive-in theatre speakers, "The
Hummer" is equipped with a standard
Vi" plug to be plugged into booth amplifier
in place of usual intermission tape
player.
Operates on 9 V. DC supplied by Dormeyer
Chorgcr shown obove or moy be operated by o 9 V.
bottery. Proper volume ot speoker post is a smooth
clean humming signal which should be the some at
oil posts. Defective speokcrs will rottte, sound distorted
or be low in volume. Shorts In field wiring
con be quickly located with "The Hummer." Constont
sound level makes it eosier to determine defects.
// was trophy time at Ballantyne of
Omaha's annual dealer meeting in Las
Vegas just prior to the TEA conference.
Honored individuals included,
clockwise from bottom. Bob Lahti.
left. Minneapolis Theatre Supply Co..
receiving first-place recognition from
Ron Echtenkamp. Ballantyne vicepresident;
Bob Boitano. General
American Theatre Supply Co.. second
place: Paul Voudouris. Ringold Theatre
Equipment Co.. third place; and
Herb Schoenhardt. left. Universal Theatre
Supply, receiving the special chairman
of the board tropin- from company
chairman of the hoard J. Robert
Ho'ff.
"The Hummer'' saves you
time and customers!
30-daY free trial
Reed Speaker Company
7530 W. 16th Ave. Ukewood, Colo. 80215
Telephone (3C1) 238-6534
Ex-ibliihtd 19S0
The MODERN THEATRE SECTION

^Ihe most original soft drink ever.
i
^S £
[UL,

Consolidated Theatres Plans July Opening
For First of Four Multiple-Unit Complexes
Plans for four multiple-unit theatre complexes
to be built by Consolidated Theatres,
Inc., Charlotte, N. C., have been announced
by Sam W. Craver jr., president. Two quadplexcs
will be located in Nashville, Tenn.,
one in Knoxville and a sixplex in Charleston.
S. C.
With construction nearly completed, finishing
touches are being added to the two
Nashville quads, which are situated in shopping
centers on the northern and southern
edges of the city. Grand-opening festivities
for Cinema Four North and Cinema Four
South are scheduled to take place the evening
of July 1.
Each complex will have a total seating
capacity of 1,200, with individual auditoriums
ranging from 200 to 400 seats. One
fully automated booth will serve each quad
A fall, 1976, completion date is expected
for the Kingston Four in Knoxville, where
construction recently was begun. The 1,200-
seat quad has been modeled after the Nashville
facilities.
The Military Six, a sprawling six-screen
complex to be located adjacent to the circuit's
North 52 underskyer in Charleston, is
scheduled to open in July, 1977. Total seating
capacity will be 1,850. with auditoriums
ranging from 200 to 500 seats. When completed,
the entire complex will be Charleston's
largest entertainment center.
Consolidated Theatres presently operates
and books in excess of 60 theatres in North
Carolina, South Carolina and Virginia.
This theatre design from the architectural firm of Brookhank. Murphy & Shields.
Columbus, Ga., is being used for three new quadplexes to be opened by Charlotte,
N. C.-based Consolidated Theatres, Inc. Nearly completed on two in Nashville,
Tenn., construction recently was begun on the quad in Knoxville.
Tufcold
If your screen tower is down
^
Aperture and lens heat reduced. First
surface Olchroic Reflectors with two
year coating guarantee, project more
light because it is reflected from the
front surface, without passing through
the glass.
Strong also produces silvered reflectors
for all makes of lamps and is
able to supply reflectors tor many
diicontinued lamp models.
STRONG ELECTRIC/
Holophane Division
PDeni (419) 248-3741
11 CIfy Petk knmt • TeWo. Ohio 43897
A J0HM8-WAWVILLEC0MPANY
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We're in business to get you back in business fast . . . without
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The MODERN THEATRE SECTION

Whether you're talking about whiskey or theatre
equipment, 100 proof is a helluva lot of proof!
Specifically: when American Multi-Cinema decided to
equip its 100 new theatres, they chose Simplex:
Simplex projectors.
Simplex lens turrets,
Simplex automation systems.
Simplex pedestals.
Simplex reel-arms, and
Simplex soundheads
100 out of 100 is a mighty good percentage, right?
So— when you're ready to equip your theatre you'll
want the proven best too: Simplex, of course!
SIMPLEX from National Theatre Supply,
1600 Broadway, New York. NY 10019 and branches throughout the US.
WfS
BOXOFFICE :: June 14, 1976

Extensive Refurbishing Revitalizes
Vintage Cedarburg, Wis,, Hardtop
By WALLY MEYER
Rivoli Cinema (Marcus) in Ozaukee
County, Wis., has a new look both inside
and outside as the result of extensive
remodeling. Located on Washington Avenue,
which is the main thoroughfare in the
city of Cedarburg, it is approximately 25
miles north of Milwaukee's downtown Wisconsin
Avenue. Patronage comes from the
surrounding countryside as well as the towns
of Grafton. Thiensville, Saukeville and Port
Continued on page 12
Eico»ro
wall drapery system
TME ACOUSTTDCAL WDTH 5 MJm-
€HM-m\EMl]E IPdEATDMG CIWB
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SOFT, CURVED PLEATING GIVES
AUDITORIUM WALLS A FLOW-
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STRAIGHT LINE GIVES MODERN
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MODEL D. PILLAR PLEATING CLIP:
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WITH ECONO-PLEAT EACH AUDI-
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Handsome coach lights accent fresh paint and an impressive new sign at the Rivoli
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Order Hanovia
Projection Bulbs and get
off-the-shelf availahility
at NO EXTRA CHARGE!
Hanovia bulbs are completely interchangeable with
competitive brands, so why not get all the extras Hanovia
offers? Extras like:
the work of the most seasoned U.S. craftsmen
off-the-shelf availability . . . within 24 hours
technical assistance for any illumination problem
Hanovia bulbs are American-made by the same people
who pioneered the revolutionary horizontal xenon
source. They are the most experienced U.S. craftsmen
in the business. And you know, there's no substitute for
experience. There's also no extra charge!
To order your Hanovia projection bulbs, contact your
theater supply dealer or write Dept. B-1
Canrad-Hanovia, Inc.
,-_____,_ 100 Chestnut Street
^'''^3''^' N' J' 07105
nHnDUm
Attention! . . .
Drive-in IVIanagers.
Don't let the rain stop your
profitable concession sales.
Sell DRIZZLE GARD\
DRIZZLE. GARD ram visor keeps your customers on the lot eating and drinking on
rainy nights, and you make a nice profit on its sales. The patented DRIZZLE GARD
has been a proven profit producer for over 15 years
DRI-VIEW MANUFACTURING CO.
P. 0. Box 4284 • 915 East Kentucky St, • Lou Ky 40204 • Phone: (502) 636 5158
Refurbishing—
Continued from page 10
Washington—none of which has its own
movie house. Competition, however, may
soon be forthcoming if plans materialize
for a twin theatre to be included in a new
shopping mall to be constructed in Grafton,
which is little more than a mile beyond the
outstretches of Cedarburg.
A new illuminated marquee with the
block letters RIVOLI stands upright over
the theatre front and can be seen from a
greater distance than the old one it replaced,
which had extended over the sidewalk
and toward the street. White bricks
cover the lower front of the theatre, the
upper level is painted green, and coach
lights are mounted on either side with an
illuminated sign reading CINEMA between
them.
A wall that formerly existed between the
auditorium and the inner lobby was ripped
out in order to provide greater space in the
auditorium, while the distance between
rows was increased to 36 inches to gain
more leg room. (This also resulted in a loss
in total number of seats as a few rows were
accordingly eliminated.)
New wall-to-wall carpeting was laid in
the lobby. A new ceiling, new lighting and a
new concessions stand as well as a new soda
machine were installed. All seats in the
auditorium were re-upholstered. The theatre
staff manned the brushes for a new paint
job—applying an olive green to the floor
and to the metal part of the seats. The walls
have orange and green Soundfold acoustical
wall covering. Between the Soundfold and
floor on both walls are four feet of paneling.
New global lights are overhead. The curtain
is new, as is the sound. The house had
been fully automated, by the way, about
two years before remodeling was undertaken.
The renewing process has even touched
the wearing apparel of the theatre's staff,
with the males sporting green coats, black
trousers, white shirts and black ties and
cashiers and vendettes—wearing white
blouses, black skirts, and orange and green
scarves.
Manager of the Rivoli is veteran showman
Ray Nichols, who also manages the
57 Outdoor Theatre only a few miles from
Cedarburg. Mike Halloran is chief doorman
and assistant manager.
Publish ORC Brochure
A new four-page brochure describing Optical
Radiation Corp.'s (ORC) Xenographic
16 high-intensity motion picture projection
system has been published.
The brochure provides a complete description
and specifications for the system,
which is capable of projecting up to eight
times more light than projectors using conventional
I.200-watt incandescent bulbs.
The system comes with either a modified
Kodak Pageant or Bell & Howell Filmosound
projector integrated with an Orcon
xenon lamphouse.
The MODERN THEATRE SECTION

WE SERVE UP THE BEST PLATTER
IN THE INDUSTRY
DRIVE-IN'S ELECTRIC FILM SYSTEM
FEEDS 4V2 HOURS UNINTERRUPTED PROGRAMMING
(rewinds automatically during projection)
• No Swinging Arms to Interfere
• Quickly and Easily Installed
• Factory Pretested (8 hours of film run continuously)
System complete with work table
and two upper and two lower
magazine brackets with rollers.
System complete with work table
and one upper and one lower
magazine bracket with roller.
For Two Theatres
LP270-4-Four Platter
• Each pair of platters
work INDEPENDENTLY
• Can be adjusted from
Automatic to Manual
control if necessary:
simply push a button.
For Individual Theatre
LP270-Three Platter
• Each platter has
permanent control
panels.
• No changing of control
panels from platter
to platter.
Write, Wire or Phone
Your Theatre Supply Dealer or.
DRIVE-IN'Z^s^l^
MFG. CO.,
INC.
709 North 6th St.
Kansas City, Kansas 66101 913/321-3978
BOXOFFICE :: June 14, 1976

Christie Electric Introduces New Film Cleaning Device
in
is
A non-motorized film cleaner to be used
conjunction with a film transport system
available from Christie Electric Corp.
The device is self-contained and is driven
by the film itself. Cleaning is accomplished
by special silicon-treated woven cloth rolls
moving with the film. The
cleaner is said to lubricate the
film as well as remove dust,
dirt and static electricity. Each
roll will clean ten hours of
film, enough to last for six
average-length features.
The unit is available in two
models—one for mounting on
a projector and the other for
use with Christie's Autowind
automatic film handling system.
It can be moved easily
from one projector or system
to another in a multi-theatre
operation. It requires no
maintenance, except for inserting
new rolls of cleaner.
jPflOOQOpOOOOOOOOOOOOOOOpQOOqpp
NEW
EQUIPMENT
— and =
DEVELOPMENTS
roo (
Gold Medal Announces 76 Popcorn Machine Line
Gold Medal Products Co., one of the
world's leading manufacturers of popcorn
machines, has introduced its 1976 line of
improved models in four kettle capacities:
8, 12, 14, 16 and 20 ounces.
All machines feature Pittsburgh Paint
Glass Co.'s new Herculite glass, a virtually
unbreakable, tempered safety plate glass.
In addition, the machines have newly designed
thermostats, which offer greater dependability,
according to the firm.
Both the 8-ounce Pop-A-Lot and the 12-
ounce Whiz Bang are equipped with dual
"Kom Fresheners"—strip heaters freshening
the corn from below while infrared
heat freshens the corn from above to insure
"kettle crispness" at all times. Deluxe models
have a new hot air corn freshener.
Domes on the units now are illuminated
to attract attention immediately. Also, kettles
are polished for easier cleaning. Other
features include twin kettle suspension to
eliminate accidental kettle tripping and
heavier switches to help insure longer life.
An automatic oil delivery system also is
available in certain models.
REWARD!
Better sound. Bigger profits. Plus an end to
speaker loss through vandalism or accident.
They are all yours when you install the proven radio sound system
in your drive-in theater: LocRad's TUNE-A-MOVIE. And, you save
dollars, because this is the system you can buy. No need to lease.
Don't decide on any radio sound system until you have talked to
LocRad. We can show you the advantages of TUNE-A-MOVIE, its
effectiveness, its efficiency, its economy. 'We can put you in touch
with satisfied exhibitors all across the USA who have installed
TUNE-A-MOVIE.
If you need further proof, LocRad will demonstrate how TUNE-A-
MOVIE works right in your theater before making a permanent
installation. Don't delay.
Call or write today.
TUNE-A-MOVIE
LocRad, Inc.
5707 Lady Lane, Tucson, AZ 85704
Phoi. 002)888-0747 TELEX: 666408
PROJECTIOIM
scheen
COATING
IMPROVE YOUR IMAGE
with
OBMJTE
INCREASE BRIGHTNESS:
47% more light return than
white paint. The picture and
advertising is easier to see.
IMPROVES CONTRAST:
Makes the blacks 'blacker' and
the colors 'come alive.'
DRIVE-IN or INTERIOR:
Water based so it is not flammable.
Can be applied v^^ith
airless equipment.
LASTS LONGER, than paint because
of surface hardness, and
it does not chalk or yellow.
For Further Information
Write
PR^TF
or Call
BOX 426 (12812 G.G. BLVD. #M)
GARDEN GROVE, CALIF. 92642
TELEPHONE (714)636-8787
The MODERN THEATRE SECTION

Strong, the world's most experienced
manufacturer of projection
arc lamps, gives you the ultimate
in Xenon systems ... the
Lume-X and the X-60C. These
two systems, with a choice of
bulb sizes, meet the requirements
of all theatre screens. All systems
fit standard projector bases
and are pre-wired for automation
or manual control.
m
X-60C SYSTEMS
FOR INDOOR SCREENS OVER 40 FT. WIDE
AND ALL DRIVE-IN SCREENS
The X-60C projects more screen light, with less
aperture heat, than any other system. All lamphouse
wiring is located within one access panel area. The
lamphouse uses horizontally mounted bulbs for
maximum collection and transmission of light to
the film aperture.
Smaller and more compact than
the X-60C, the Lume-X projects
maximum light from lower wattage
bulbs. It is available in six
systems, from 700 to 2500 watts.
The lamphouse uses a horizontally
mounted xenon bulb along
with a dichroic coated "cold"
metal reflector for maximum collection
and transmission of light
to film aperture with a minimum
of heat.
STRONG ELECTRIC
n City Park Awenue • Phone 419-248-3741 • Toledo, Ohio 43697
1926-1976, fifty years of service to the motion picture industry.
BOXOFnCE :: June 14, 1976

Projection and Sound
Quality Theatre Sound Requires
Meticulous Upkeep of Equipment
By WESLEY TROUT
Q ood sound reproduction in theavery
important if managers expect
to compete successfully
with TV and
stereo sound in
homes. In order to
obtain good sound
output, it is absolutely
necessary to keep
your equipment in
tip-top condition. Let
us briefly go over
some of the important
things that contribute
to satisfactory reproduction
of speech and music. To do this,
is necessary to understand the function of
each piece of equipment and the part each
unit plays in reproducing sound in the theatre.
Wesley Trout
Let's start with the soundhead (reproducer).
It is here that the sound starts. In order
to secure crisp, clear sound output, the
soundhead must be carefully adjusted—the
sound lenses, lateral guide rollers, sprocket
it
idlers and the rotary stabilizer. The film
must track in a straight line past the slit of
light from the exciter lamp and sound lens.
The guide rollers must be kept adjusted so
the film will travel in a straight line from
the lower film sprocket of the mechanism
down to the guide rollers, past the light
beam to the constant speed and takeup
sprockets and then to the takeup reel.
Some makes of soundheads use gears;
others, silent chain drives. The projector
motor drives the mechanism and soundhead.
When couplings are used with the motor
and gear box, be sure they line up perfectly
and are tight so that there will not be any
vibration. Either a special projector oil or
regular projector oil can be used in the gear
box and it should be filled up to the oil indicator
mark. Be sure the projector mechanism
is in line and the bolts holding it to
the soundhead are kept tight at all times.
Also, the takeup reel is driven from this
combination via a round belt.
The exciter lamp is next in importance
because it must be focused properly and
deliver a white slit of light through the
sound lens. The lamp includes in its evacuated
glass bulb a conventionally supported
tungsten filament. In time the filament will
gradually sag, in which case the bulb must
he replaced. An inferior bulb would cause
a poor light on the sound slit, thereby causing
low volume and poor quality sound.
Standardized electrical power requirements
for the exciter lamp is either 9.0 or 10 volts
and 4.0 or 7' 2 amps for most makes of the
optical soundheads. Direct current is used
in
order to eliminate low frequency hum in
the sound output.
Power for exciter lamps is furnished by a
power pack that supplies direct current and
the necessary power values. Some units have
an auxiliary alternating current power supply
so you can switch over in case the pack
goes bad. Some brands of equipment now
use a silicon or selenium power supply for
exciter lamps and not bulbs. The exciter
power supply generally is installed in the
amplifier rack.
The soundhead's optical system is extremely
important to good sound reproduction.
The lens assembly projects a beam of
light exactly the right dimension on the
soundtrack. The soundtrack must be positioned
so that this beam will be focused on
it
only. If the beam projects over either side
of the track, it will pick up sprocket hole
noise. The top guide roller assembly has to
be adjusted so that it will travel correctly
down past the beam. These guide rollers
must turn freely and not develop any
grooves. Always be sure to keep rollers free
Continued on page 26
sF4rzf drive-in paints
For SCREENS • For DECOR

OSRAM Xenon Bulbs now come with
something you'll probably never need.
An even better warranty.
OSRAM, the Xenon bulb more
theatre owners use (and
the one that's always had
the best warranty ) now
comes with increased
warranty coverage. Up to
50 percent on all Xenon
bulbs between 500 ond
3000 watts.
That means if you hove an
OSRAM bulb that fails
within the first half of
its warranty life due to
workmanship or materials,
you will receive a 1 00
percent credit. And you'll
receive a pro rated credit
during the second half of
the warranty life.
How can OSRAM afford to
give such a great warranty?
By making such a great
bulb. Because they
believe in the workmanship
that goes into every
OSRAMbulb, they believe
you'll never even have to
call upon yourwarranty
coverage.
There's an OSRAM Xenon
bulb to fit every housing.
So whether you're
converting to Xenon,
installing a new operation,
or just replacing vour
old bulb, remember the one
thing you'll probably
never need—the better
warranty that comes with
OSRAM. It's the best there is.
Contact your local theatre
equipment dealer, or
Mocbeth Sales Corporation,
RD #3, Jeanne Drive,
Newburgh, New York 12550
Telephone: (914) 564-6300
Macbeth
SalBS Corporation

Our popcorn cups have been such a
smash, we decided to do a sequelpopcorn
boxes! And like our cups,
they come in five sizes, three-colors
and they cost no more than what you
are now using.
Send for samples and please Indicate
the name of your present jobber.
BuliMiiilf Inc*
P.O. Box 7937 B
Richmond.Virginia 23223
(804)643-8359
mwa:
• ROLL AND FOLDED MACHINE «
_ Correct in every particular
•
^
TICKET PRINTI-IRS SINCE 1898 _
I WELDON. WILLIAMS & LICK
S P. O. Box 168
\ Fort Smith. Ark., 72901
18
Prudent Managers Study Daily Situations
To Realize Greater Concessions Profits
By
ALLEN M. WIDEM
Cinema owners/ operators, particularly
those with sizable food-servicing
facilities such as found in drive-in theatres,
can realize improved profitability through
a constant awareness of what is wrong and
what can be improved on a day-to-day
basis.
There is no time to rush "relief" forces
into the breach at peak serving time, especially
on a weekend when a major attraction
is drawing crowds far beyond expectation.
A conscientious theatre manager
should maintain a work crew of proportions
sufficient to cope with any sudden
thrust of audience. The best recommendation,
say seasoned food-servicing people,
is to determine days ahead just how many
people will be actually needed on Friday
and Saturday nights.
Nothing can gall a money-toting theatre
customer more, particularly during an intermission
at a drive-in, than waiting in unnecessarily
long lines, while the family is
back in the car impatiently looking forward
to refreshments. Weather permitting, of
course, extra serving counters can be quickly
established in the refreshment building's
immediate periphery, preferably near kitchen
and/ or storage area, so that theatre help
attempting to handle a huge influx of people
courteously can attend to their wants
with minimal footwork involved.
Many drive-in theatres pride themselves
on advance advertising for major screen
entertainment, appropriately displayed in
refreshment buildings, to catch the eye of
food-and-drink buyers; but, space should be
retained week after week for displays of
food-and-drink "specials," with emphasis on
family-oriented "bargain" prices. Many
drive-in operators, for example, have found
sound response to advertising, via display
boards and the like, markedly reduced
prices for family purchases. The pitch, of
course, is for greater sales volume, but the
essence of such price-structuring is to enhance
and embellish the availability of a
proliferation of snacks.
Too, many drive-in theatre owners/ operators
have found it to their long-range
advantage to visit regional fast-food outlets,
a la McDonald's, at iheir peak-business
time, and watch how waiting lines are
handled. More often than not, a fast-food
location will make a practice during "waiting
time" of having an aide distribute free
balloons or trinkets to youngsters. This
keeps the small fry occupied for the moment,
a matter of no small consideration
for a sometimes harassed parent.
This year is the American Bicentennial
and what have you, Mr. Exhibitor, done
to mark the occasion appropriately? An
increasing number of restaurants across the
country have come — up with their own,
individual approach "Star Spangled Buffet,"
for example. The Sage-Allen & Co.
department store in Hartford is offering
special-priced buffet on Thursday from 4:30
to 7:30 p.m. (the store is open until 9
that evening the year around), with beverage
and dessert tossed in for a special treat.
Response has been strong. The idea can be
adapted, with variations, of course, by drive-
a lesser degree, by refreshment
areas in four-wallers. A buffet,
in theatres, and, to
per se, is not for the cinema plant, but
special prices at specified times can be
adopted.
Earlier
Hours
An oft-repeated subject of conversation
by both underskyer and four-wall exhibition
has been the proposal of opening food areas
earlier than regular screen showing time,
for the prime purpose of providing coffee
and for people shopping in the immediate
area. The opponents of such thinking have
held that such an approach serves "to irritate
and irk" regular restaurants who have
displayed cooperation as far as theatre attraction
promotion is concerned. They say,
too, that getting a work crew in perhaps
hours before regular screening time poses
a cost factor that might not prove easy
to match in hard-cash sales.
We have talked with a number of underskyer
owners about this and they feel that
if a drive-in theatre, in particular, is situated
in a remote area (i.e.. outlying reaches
of a city or in suburbia), such food service
is bound to prove profitable. They emphasize,
however, that "full-scale" service (hot
and cold plates, a wide variety of beverage,
cereal, et al) can be attempted only
after initially
modest endeavor has met with
success. They suggest starting with coffee
and donuts, expanding to coffee and Danish,
coffee and hot rolls, and, finally, to eggs
and cereals. The premise has been profit-
Continued on page 32
The MODERN THEATRE SECTION

When it comes to making great popcorn, and giving
it great taste, Durkee promises a lot, because we
have the products that make great popcorn.
Promise 6. Durkee Pop -AH.
This hguid popping oil goes to work fast, and it
won't gum up the works by gumming up the equipment.
Promise 7. Durkee Popex.
A coconut based, colored, semi-liquid popping, and
seasoning oil that extends shelf life.
Promise 8. Durkee Dress-All.
The buttery flavored, colored topping oil that adds
the final touch to popcorn.
With every Durkee product, you get the promise
of a quality product. And the promise that the
product you buy will do what we say it will, or
we'll refund your money.
And we're not just
saying it to butter you «.
DURKEE FOOD SERVICE CROUP
up either, we mean it. ^^ 0urKge
Durkee Dress-All B06
Hove a salesman call me.
miRKEF FOOD SERVICE GROUP SCM CORPORATION
Every product is a promise
BOXOFHCE :: June 14, 1976

It Bears Repeating
'Constancy of Mention Necessary
To Obtain Effective Showmanship
Norm Levinson. executive vice-president
of the fast-expanding. Birmingham. Aia.-
based Cobb Theatres, still has vivid memories
of the days when he was assistant to
Lou Cohen, manager of the Loews Poli. a
downtown Hartford first-run. Some 20 years
ago, the two took considerable pride in
latching on to prizes, citations, honors, and
what have you. for promotional endeavor,
geared and generated to bolster theatre attendance.
Even then, the former New Haven
Loews usher subscribed to a credo: Showmanship
is not a sometimes thing. He felt
that it has to be applied constantly and continually.
If "planting" a window display for
a Grade B attraction meant nothing more
than putting forth the name of Loews Poli,
both he and Cohen were content. They were
in motion picture exhibition and the name
of that game was, is and always will be promotion-plus—and
on a regular basis.
Selling, be it motion pictures or moving
truck business, is relatively simple. In essence,
it is providing a need or a service
better than the next fellow and then returning
to provide another need or another service.
The best-known practitioners of American
marketing have, by tradition, adhered
to that same concept in varying and diverse
patterns.
Frederick W. Prelle jr.. assistant manager
of Connecticut General Life Insurance Co."s
Hartford agency, recently chaired the 1976
distinguished salesmen's award dinner of the
sales and marketing executives" Hartford
chapter. What Prelle pointed out has direct,
dramatic ties to the very marketing and
merchandising of motion picture exhibition.
The qualities of a good salesman, he
noted, are knowledge of his product and its
uses, ability to understand his clients and
their needs and the skill to communicate
these things. While others have called this
skill persuasiveness, he explained that he
preferred to term it "effective communication."
"Selling," Prelle said, "is essentially a
problem-solving process—to be able to ferret
out the fact that your client has a problem."
As an example, Prelle suggested the
account executive who is selling dictating
equipment. That person must learn what
clients think about their current equipment,
what they don't like about it, and how they
think it might be improved. If a customer
wants improved tonal quality, Prelle said.
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you demonstrate that your dictating machine
has good tone. "That's where creativity
comes in," he explained, "adapting your
product to his problem."
Adapting to audience needs is indeed
something for the modern-day exhibitor, be
he part of a large, national circuit or an independent,
to consider. Possibilities include a
kiddie show sponsored by communityminded
merchants and promoted aggressively,
yet imaginatively: a benefit performance
for a charitable organization and a midnight
show for a college fraternity. Simply stated,
to increase boxoffice revenue, an exhibitor
must cast about for audience-building
methods, ascertain in what areas a particular
showcase is lacking as far as "adapting"
is concerned and move ahead.
The days of the legendary promotion men
in
the film trade—the era of finding a talking
dog, of dispatching an actor cross-country,
his forehead affixed with air-mail
stamps, of developing a movie star "lookalike"
competition—may be part of the industry's
chronicles, but the very thrust is
still evident, very much so in a proliferation
of promotional pitches. The enthusiasm has
not faded away.
Imagination Important
As a striking example, Richard J. Wilson,
vice-president of SBC Management Corp.,
has made moviegoers well aware of what's
playing and what's coming, and all with
minimal budgetary expenditure. He has used
planes carrying banners over a city to herald
a world premiere. He has used innovatively-conceived,
run-of-paper teaser advertising.
Significantly, he has gone out of his
way to bolster the spirits of newcomers to
the filmmaking ranks by according premieres
of such efforts full-dress promotion,
encompassing large-scale newspaper advertising.
"The days of the more flamboyant exploitation,"
Wilson concedes, "may be gone,
but they have left a legacy—something akin
to the credo, Tf you've done well with this
kind of promotion, you're going to do even
better with more imagination.' The trick is
to keep up, maintain your individual enthusiasm,
spread it around, so to speak,
among your associates."
Exhibition's track record in participation
in worthwhile civic activity reflects a dedication
on the part of thousands of showmen
and women in the industry to put exhibition's
best foot forward. In so doing, they
have elevated their individual theatres or
groupings of theatres into the atmosphere of
prestige. Prestige is earned, not bought.
'Consistency'
Approach
Ernest Emerling, who retired some years
ago as advertising-publicity director for
Loews Theatres, held to the theory that
consistency of effort in theatre promotion
is the best approach—ergo, not a sometimes
thing when beating the drums for an attraction,
when touting the merits of screen entertainment,
per se.
A decade ago, 20th-Fox world premiered
"Stagecoach" (Ann-Margret, Bing Crosby)
in Denver. The traditional hoopla brought
in the world's press and Denver merchants
The MODERN THEATRE SECTION

went all out. There was toasting, salutes and
no small measure of mention, both written
and spoken, for "Stagecoach." On top of
this, a Colorado newsman remarked that
Pike's Peak, perhaps one of the best-known
heights in the Western U.S., is not the highest
piece of geography in the Rocky Mountain
area. The fact that people talk of Pike's
Peak, in a sense, is a tribute to constant
mention.
The late Louis B. Mayer, when head of
the MGM Studios, prided himself on the
saying: "More stars than are in the heavens!"
The MGM promotion, generated by Howard
Dietz in New York and Howard Strickling
in Culver City, Calif., was the kind to
make MGM principal players "household
names." Again, constancy of mention.
A modern-day theatre gearing itself for
local-level prestige, and, in turn, building
boxoffice revenue, ought to take a long,
lingering look at what its audiences seem
to like and capitalize on that tempo. Consider
the impact of a cheerful "Good Morning"
(or "afternoon" or "evening") for all
incoming calls; a courteous, caring staff, and
advertising that is in itself distinctive— i.e..
reminding the newspaper reader, the radio
listener, the television viewer that what is
playing is indeed the best quality entertainment
around in the best-operated surroundings.
These all are yet other applications of
constancy in motion.
The late Harry F. Shaw, for many years
New England division manager for Loews
Poll Theatres (part of the Loews circuit),
knew the names of every amusement editor
in every Loews Poll city. For good measure.
when in Hartford or Worcester or anywhere
else, he would take the time to drop by for
a chat. He was not selling as much as he was
Cretors Giant Popping
4I3, Plant will nickel
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$90 an
^?7T'f^/^->
hour.
Hot Popcorn. 15C a box. What a great
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Cretors Giant Popping Plant with a 32 oz.
kettle pops ovet 600 bags of delicious, piping hot popcorn every hour.
Sell it for 15C a box and in just an hour you'll have over
$90 in the cash register. And Cretors Giant is so
durable, so well-built that you can expect that
kind of output hour after hour, year after year.
The Giant is equipped with an
Automatic Seasoning Pump and heated
stainless steel receiving tray with chute
for easy filling
of containers.
providing a constancy of mention. And it
paid off—handsomely.
Civic Involvement
Membership in a chamber of commerce
is one thing. Doing something through the
chamber of commerce—and an effort not
necessarily tied to an attraction— gives the
exhibitor a sense of participation. In so doing,
he provides a constancy of mention.
"Volunteering" to address high school
and college audiences on motion pictures
and there's a source of research material in
any large-sized public library—can bring
the exhibitor into closer contact with an
important audience component. This can
help to build that audience.
An exhibitor needs to explore the effectiveness
of his on-going contact, branch
Cretors Giant Popping Plant
GS 32 EP (electric) or GS 32
GP (gas) Capacity: 32-oz. Dimensions:
75" long X 30" wide
X 67" overall height. (Also available
with 20-oz. electric kettle.
(Gas operates with safety pilot.)
Voltage: 115/208 or 115/230
Cretors Giant is fast. It's efficient. And it belongs in large
theatres or any other high-traffic, high-volume location.
Cretors Giant Popper works continuously in your
"back room" while you're out front making people happy.
And taking in the money.
out from there, with the overall effect,
hopefully, markedly improved constancy of
mention. The word, "motion," is part of the
merchandise the exhibitor is selling. Constancy
of mention fits the very imagery of
showmanship, in 1976 and in years to
Many legends have grown up around
Harry Cohn. the head of Columbia Pictures
from the '20s until his death. One oi
the most interesting is the one that claimed
Cohn couldn't spell the name of his own
studio. His usual spelling was C-U-L-U-M-
B-l-A.
Cretors is also your headquarters
for Popcorn Warmers, Cotton Candy and
Caramelcorn Machines and Accessories.
Send for complete information about
the Cretors line and the name and address
of your nearby Cretors Distributor.
CRETORS
27 Popcorn Building
Nashville, Tenn. 37202
Factory: Chicago, Illinois
Cretors is Popcorn
(and has been since 1885.)
BOXOFFICE :: June 14, 1976

autographs and quipped about his most
recent film "Let's
Actor Chill Wills Brings Hollywood Aura
Go on to Something
Good." On opening day in front of the
handsome brick and glass complex, Wills
To Tyler, Tex., for Guy-Con Quad Bow was joined by Tyler Mayor Bob Layton and
Miss Tyler, Holly Walker in ribbon-, or in
By
MaBLE GUINAN nan
^^^^ eran cowboy actor Chill Wills was on hand this case, motion picture film-cutting ceremonies.
Also on hand were circuit heads
lcntc Residents .if of Tvlpr Tyler, Tpv Tex., ufrp were tn to pxtpnH extend na touch of Hollywood Hollvwond flair to the
administered a double dose of good fortune festivities.
and city dignitaries.
recently when a new quadplex was opened Charming throngs of fans, senior citizens The Gaslite 4 cinemas, a part of Gaslite
in that Woodland Lakes area city and vet-
and youngsters alike. Wills tirelessly signed Plaza Center located within Tyler's central
business district, is owned by Guy-Con Enterprises,
Inc., and operated by T & S
Theatre Service, Inc. The former is based
in the Kansas City, Mo., suburb of Leawood,
Kas., while the latter maintains its
headquarters in Fort Worth. Despite the
expansive geographical distance between
the two, there is, however, a strong bond
between the companies, since Guy-Con
president Dick Conley and T & S president
Ted Conley are father and son.
A broad portico extends across the front
of the complex, providing a covered waiting
area for patrons wishing to purchase
tickets. Along the face of the roof are four,
three-line panels that can be used to publicize
such things as the programs, coming
attractions and special events. There is also
a large street sign designating the quad near
the entrance to the shopping center.
Central Boxoffice
Veteran Hollywood actor Chill Wills is assisted by Tyler Mayor Boh Layton and A four-window boxoffice booth is exteriorly
and symmetrically located with en-
Holly Walker, Miss Tyler, during opening-day festivities at the Gaslite 4 cinemas.
^ASTRO-POPx
trance and exit doors to the lobby situated
on either side. Tickets purchased, patrons
enter the lobby which has been decorated
in a striking color scheme. Lobby walls are
covered with red and black vinyl material
along the lower half, while black and white
THE THEATRE MODEL POPPER
nostalgic scenes from favorite films of years
past cover the upper half. Alexander-Smith's
"Always" pattern carpeting in black and red
has been used in the lobby, extending into
the aisles of the tour auditoriums. Ceramic
ASTRO-POP 16 $895.00
(Add $350 00 for built in
popping oil dispenser or
deluxe base)
ASTRO-POP 20 $1195.00
(Add $350.00 for built in
oil dispenser or
deluxe base)
Big 16 ounce and 20 ounce kettle capacity — Designed to sell popcorn.
Built to last, engineered to produce better expansion, sell more. And
with FLAVACOL special seasoning salt, your corn will taste better, smell
better, look better and sell better.
Realistic pricing, superior performance, dependable quality.
Gold Medal serves your industry with 125 highly professional distributors.
Go with the pro's, go Gold Medal. Write today for complete
details and the name of the dealer nearest you.
Father and son theatre team Dick Conley,
left, and Ted Conley congratulate
GQILO MEDAL PRODUCTS CO.
one another on their new Gaslite 4
1853,FREEMAN AVE. • CINCINNATI, OHIO 45214 • (513) 381-1313 cinemas in Tyler, Tex., while rela.xing
in one of the auditoriums.
22 The MODERN THEATRE SECTION

tile has been used in the four restrooms.
The black and white, formica-topped concessions
center is of a double counter design,
built and installed by Proctor Distributing,
Denver. The refreshment counter features
Cretors' President model popcorn
popper, Sitco beverage and head dispensers.
Supurdisplay's Serv-O-Mat butter machines.
Star hot dog cookers and Scotsman ice maker.
Two auditoriums seat 300 patrons and two
seat 250. Chairs are by Massey and are
somewhat unusual in that two kinds are
used in each auditorium. In the larger two
auditoriums five rows (four rows in the
smaller two) of seating feature the chair
company's Rocker Lounger model. The remaining
seats are of the Polaris variety.
Technikote vinyl screens on Mulone wrap
around steel frames have been used exclusively
and render a "floating screen" effect
when backlighted with neon halo lighting.
All screens measure 1 2x24 feet.
Two fully automated, 16x50-foot projection
booths serve the quadplex. Well-known
industry names abound: Century soundheads
and projectors; Christie 2.000-watt
.xenon consoles, Cinemecannica amplifiers;
Altec speakers: Drive-In Theatre Mfg. Co.
platters and Sankor lenses.
Sinclair & Wright, Tyler, were the architects
for the complex.
KJiimp6eS
Continued from page 4
Spero and Diana Kontos' buttons were
popping. Son Chris, a graduate in architecture,
presented a solid hour-and-a-half
talk titled "The Movie Factory," all the
while keeping his audience spellbound. This
was quite a feat, considering the faulty projection
equipment. We were tempted to say
he's walking in his father's footsteps; but,
no, Chris is making some pretty good footprints
of his own.
*
Paul Voudouris, president of Ringold
Theatre Equipment, and his bride Nancy
attended most of the sessions but were
eagerly waiting for the convention's end
so they could begin the honeymoon.
Roscoe Perdue's charming daughter Jammie
(sounds like Jimmy) was having a ball.
It was her first visit to Las Vegas.
•
Did you ever have your picture taken
beside a real live lion? It's an experience,
certainly, as a number of TEAers can testify.
Sure, we were assured the lion wouldn't
bite, that he was well fed and not hungry,
and that he was gentle. Having your picture
taken with the MGM lion was a temptation,
garnished with a bit of secret fear
—but it was fun!
Pour on the
^;^V««ONVA
Pour on
SPHAY 0' GOLD
K
^ >».
the superior liquid popcorn topping
pil with the smell that leads customers
in by the nose. Our "Magic Ingredient"
gives you better'n butter flavor and
^yich golden color. Nothing to melt.
Nothing to refrigerate. No waste.
Swt sales popping with Tastee Pop.
popping and seasoning oil, for goldeni
\ ^ better-tasting popcorn. WrappecL
pre-mgasured, ready^ia use bars.^'^
PVO International Inc.
Call Mike Bresnahan
314/621-4345
Central Division
3400 N. Wharf
St. Louis, Missouri 63147
Vegetable Oil Is Our Middle Name
BOXOFFICE :: June 14, 1976

Huron,
South
Dakota,
State
Now
A
Twin
If yoifve ever considered twinning
your theatre, but didn't want to lose
any seats in tiie process, you might think
about what Charles Steuerwaid did in Huron,
S. D. He simply bought the building
next door and tore out the wall in the
lobby area. Not only did he not lose any
seating, he gained some—225 as a matter
of fact, making a total operation of 875
seats.
Owner and manager of the now Twin
State in Huron, Steuerwald worked with
Payne Poe Construction Co. in remodeling
the downtown complex. To their credit, certainly,
is the difficulty in detecting that the
lobby was ever smaller than it is now, so
finely executed is their interior design.
A U-shaped interior boxoffice separates
the lobby area of the two theatres. On the
wall behind the boxoffice is a wallpaper
ASK FOR
BUHERCUP
BUTTERCUP-leakproof . . waxfree
with Vita-Glaze*-the name
Brand your customers ask for.
BUTTERCUP-in 5 popular sizes,
a size for every need and
appetite.
BUTTERCUP-Superior construction,
custom created to increase
your butter popcorn sales.
BUTTERCUP-imitated but never
duplicated . . the original
buttered popcorn container.
BUTTERCUP-now in 85oz. and
170OZ. tubs.
Write for BUTTERCUP brochure.
16560 Patricia Lane
Brookfield, Wisconsin 53005
The MODERN THEATHE SECTION

design panel of favorite Hollywood movie
stars, "It Happened in Hollywood." The
floor area directly in front is pebbled floor
tile, while carpeting in the lobby area of
the new addition is the same as in the old
side—a warm beige-tone pattern by Alexander
Smith. The gold, tan and brown
vertical-striped wall covering used in the
older side has been carried over into the
new half. Rich wood-grain wall paneling
used in the boxoffice and along a planterwall
divider in the new side is carried over
to the end of the room along the wall that
faces the concessions operation at the opposite
end of the original theatre.
Since the original concessions area /.s
located at the far end of the old theatre,
its use by patrons of the new auditorium
would have caused congestion. Therefore,
a new refreshment center was installed near
the entrance to the new auditorium. Equipped
with a Stein Woodcraft popcorn warmer,
Supurdisplay Serv-O-Mat butter dispenser,
three drink dispensers and candy
case, it offers virtually everything the other
side does, including freshly popped popcorn.
All Steuerwald has to do is transport
it from the old concessions area, where
there is a popper, to the new one.
The new auditorium features Econo Pleat
wall covering in a brown, yellow and gold
color scheme. Seating is by Irwin (Citation)
and the screen is a 10x20-foot Hurley.
In the projection booth are found such
names as Century, Altec, Strong, Schneider,
Pilot and Kelmar.
These two photographs show
the new addition to the lobby
area of the just twinned State.
Above is a view of the new
side, showing a wood-paneled
wall at the aiiditorittm entrance
and exit doors. In the
photograph at right can be
seen the new concessions center
for the 225-seat auditorium.
A full-line operation includes
beverage dispenser and
popcorn wanner.

Projection and Sound-
Continued from page 16
from any dirt collection that would cause
rollers to bind.
Next in importance is the pe cell or a
;i solar cell. Either one of these cells converts
light energy into electrical energy. Main
installations of the old-stype pc cell haw
been replaced with the solar cell because
it has more gain and will improve the sound
quality. The pe cell
requires +90 volts direct
current for its operation whereas the solar
cell does not. In past articles, we have covered
in detail data on operation of both types
of cells for theatre sound systems.
We find that most leading makes of sound
systems employ pre-amplifiers for delivering
a given signal at a higher voltage before it
is fed into the power amplifier. Some of
these pre-amplifiers are in separate cabinets,
while others are in the power amplifier
cabinet. Pre-amplifiers usually consist of
two vacuum tubes and components for increasing
signal from solar cells or pe cells.
Need for Two Potentiometers
Theatre sound equipment has two variable,
internally mounted potentiometers
one used to balance the sound level on two
projectors; the other, a volume control to
regulate the sound output in the auditorium.
It is important that these potentiometers be
kept clean and in good condition. Dust or
poor contact can cause noise in the output.
If the potentiometer becomes defective, it
is best to install a new one because some
controls cannot be cleaned easily.
We do it

sound installation in any theatre. Nowhere
else in the system are mere physical tolerances
and clearances both critical and as
easily deranged in course of normal operation.
Some troubles (flutter or sprocket hole
noise) cannot occur anywhere except in the
sound reproducer, while any trouble that
PHOTOJUNCTION
RED
occurs there, such as hum or distortion, is
subjected to the maximum possible amplification.
You can understand from this, therefore,
that the reproducer needs proper care
and watching all the time if you want
trouble-free operation.
Continued an page 2,S
ror P/65T.12 Preamp
Reuerse Red 4 Blue
Leads
P65/T.17
C40/PT
CHRISTIE
THE NAME BEHIND
THE SYSTEM
There's a very important difference in
automatic film fiandling systems — the
name behind the system.
The name Christie has been synonymous
with DC power engineering excellence
for nearly 50 years. That's one reason
Christie has the edge.
If you take a close look at our Autowind 2.
you'll find that it has been engineered for
long-range needs, and has a great record
for dependability and durability. That's
one reason why Christie Autowinds are
currently being used around the world by
such leaders as United Artists Theatre
Circuit, American Multi-Cinema, Pacific
Theatres, Loew's, Cinema National, Gulf
State Theatres, plus Rank in England,
Filmways in Australia, A.CF. Kinekor in
South Africa and many others.
When the Christie name is on the system,
it's a system you can depend
®
on.
CHRISTIE'S
AUTOWIND'
The only UL listed film
handling platter system.
Pictured here are Cinemeccanica soundheads, the top one equipped with a photojunction
cell and the one beneath equipped with a solar cell instead of a pe cell in
order to obtain better quality and gain. The POS/65T pre-amplifier and C40/PT
amplifier have the negative side of the supply connected to the ground. The
P/65T.12 pre-amplifier has the positive connected to the ground. Thus, it is
necessary to follow the wiring instructions according to the different couplings. Regardless
of the type of cell, both leads are above ground on all projectors now being
supplied.
COMPLETE CHANGEABLE
SNAP-LOK & SLOTTED LETTERS
SIZES FROM 4" TO 31"
FLAT LETTERS (PRONTO)
SOLID STROKE
^ OR 3 DIMENSIONAL
^ SIZES FROM 3" TO 24"
for information call toll free (800) 421-1256
in California call collect (213) 321-5641
14824 S. Moin St., Gardeno, Ca. 90248
(write for our free catalog today)
dler
I
'
Handles 472 hours of continuous
programming
Easy, plug-in installation
Reinforced platters guaranteed not to
sag or warp
New braking system utilizing DC motor
Ultra-stable speed control
Injection molded rollers with Teflon
bearings
Solid-state controls and LED light
source with no moving contacts
High speed motor allowing make-up
and tear-down of a complete feature in
less than 30 minutes
SINCE 1323
ELECTRIC CORP
3

If ifs a matter of
give and TAKE...
^
f
makes it one
and the same!
High speed ticketing
increases customer flow
Tamper-proof non-resettable counters provide
instant analysis of tickets issued
Last ticket feature automatically locks before last
few tickets pass ttirougfi
Unit can be easily reloaded without
interruptmg sales
Adaptable to your requirements for ticket design
year warranty
Years of Dependable Ticketing
^
Full
CaW your dealer or write
CONSOLIDATED TICKET REGISTER CORP.
1 784 Coney Island Avenue, Brooklyn, N.Y. 1 1 230 212-375-1 845
Manufactured by
CONSOLIDATED ENGINEERING & MANUFAaURING CORP.
The KNEISLEY Lamphouse to
Remember when Equipping Your Theatre,
—wrrte fof
frte detaili—
rr
XENEX
• It's moderately priced, ruggedly constructed.
Clean styling. Complete rear instrument panel.
Access to interior through full hinged doors.
Adjustable nose cone. Heavy duty igniter.
• Horizontol lamp and 14 inch dichroic coated,
glass reflector provide greater light pickup and
excellent screen coverage. Focusing and beam
controls provided.
• Accommodates 1000 through 4000 watt Xenon
Lamps for indoor and outdoor screens up to
125 feet wide.
• Magnetic arc stabilization properly positions
ore toil flame around anode, increasing lamp
life.
• Manual ignition and manual
Blower cooled.
douser ore standard. Automatic ignition op-
THE KNEISLEY ElEaRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620
Coming in July 12 MODERN THEATRE:
Screen Presentotion
Projection and Sound-
Continued from page 27 \
The motion of the soundtrack past the
light from the exciter lamp must be utterly
smooth. The slightest jerk will result in
flutter," which is a tremolo in the sound
output and very unpleasant to the patrons.
With many soundheads, a rough test for
focus is to hold a white card in front of the
pe or solar cell and adjust the sound lens
with a 9,000 cps loop. It is more accurate to
adjust the lens with a 6-ft. test loop and an
output meter.
Be sure the rotary stabilizer turns freely
so that the film will move smoothly. This
stabilizer is a mechanical filter and should
be given proper care and adjustment for
good sound reproduction. All soundheads
employ a mechanical stabilizer. There
should not be any end play in the stabilizer
shaft.
Note: It is necessary to guard against
the slightest vibration of any part of the
light system. If the optical slit vibrates, or
if
the filament of the exciter lamp vibrates,
the resulting vibration of the light beam will
be heard in the sound as noise. Check your
optical system and light
frequently.
Amplifier Systems
Theatre audio amplifiers in showhouses
arc known under various classifications determined
by their function relative to the
intensity of the signals passed through them.
The form of coupling is very important as
regards the placement of the amplifier(s) in
a complete system (pre-amplifiers and power
amplifiers). Because of the influence of
the coupling medium, amplifier circuits are
referred to according to the name denoting
the form of interstage coupling. No matter
what the form of coupling, it is not imperative
that a complete amplifier make use of
that arrangement. It is possible to employ
several forms of coupling in a single multitube
system, or if so desired by the designer
of the amplifier, one form of coupling may
prevail throughout the entire system.
We find, over the years, companies manufacturing
theatre amplifiers employ resistance
coupling, and some other couplings, of
course. The simplest, yet very effective,
method of audio frequency coupling or
amplification is that known as resistance
coupling.
This system involves the use of a
fixed resistance in the plate circuit of a
vacuum tube amplifier. Many improvements
and changes, of course, have been made in
audio airiplificrs for theatres for higher
quality sound reproduction. There are, for
example, transistor amplifiers that give most
excellent sound reproduction. Some manufacturers
use a combination of transistors
and vacuum tubes in circuits. More about
this in future articles on sound reproduction.
Servicing vacuum tube and transistor
theatre sound systems requires some special
tools in
addition to the regular testing equipment.
In checking vacuum tube amplifiers,
vou will need a high quality multi-range
meter with a sensitivity of either 1,000 ohms
or 20,000 ohms-per-volt class. If you have
fairly late equipment, you should have an
The IVIODEaN THEATRE SECTION

instrument with 20,000 ohms-per-volt for
accurate checking of volts, ohms, etc. The
instrument should be a portable type and
kept in a case when not in use to protect it
from damage. Of course a good tube-checker
is always valuable in any projection room
when vacuum tube amplifiers are used. However,
you can keep a complete set of new
tubes on hand so that if you find a defective
tube you can make a quick replacement.
We always have found either a Triplctt or
Weston multi-meter most excellent for theatre
work.
If you have transistor amplifiers, you will
find a VTVM valuable as a test
instrument
to give you accurate readings in transistor
circuits and components. Always buy a wellknown
make, and you will be assured accuracy
in your measurements. That is very
important when servicing sound equipment.
Cheap test equipment is never satisfactory
and may damage your sound equipment.
Use fairly long test leads and test prods
in checking. You also should have an output
meter for checking sound lens focus and
amplifier gain. You can use your multimeter
but it is nice and handy to have a
separate output meter.
Replacement of Tubes
There was an old theory, but no technical
justification, that all vacuum tubes should
be replaced (in many cases too often) because
one weak tube contributes to the load
on others. This theory is wrong. Of course,
I readily will agree when more than one
tube is weak (low emission output), they
should be replaced for better and stronger
sound output. It is true that internal short
circuits in tubes used in power output stages
may cause such heavy current drains that
the rectifier tube in the power supply circuits
may be damaged. Let me state, however,
that generally while the loss of electronic
emission due to tube aging has little
effect on other tubes, it does cause poor
quality and low volume output in many
cases. Therefore, tubes should be checked at
least
every two or three months for quality,
shorts, etc. to make sure the sound system
is in good working condition.
Let us point out here that good, clear
sound reproduction can only be obtained
with good tubes and correct voltages. Use
your multimeter for checking voltages in
pre-amplifiers and power amplifiers.
Overheating of amplifiers is generally
caused by poor ventilation, and in some
rare cases it has been caused by excessive
line voltage. A defective part sometimes will
cause a short and create an overload on
some parts. A shorted rectifier tube can
cause overheating and damage parts. Keep
a check on tubes and power transformers.
While it is true that transformers will give
years of service, any piece of electronic
equipment can break down, no matter how
rugged it may be. Chokes and filters also
should be given proper attention as they
play an important roll in electronic equipment.
If you do not have a list of voltages used
with vacuum tube amplifiers, you "can se-
p,oC
Continiied on paf>c Jl)
BOXOFFICE :; June 14, 1976
29

Wagner'draws a crowd
whatever the weather
A rainstorm is no time for a picnic, but
it's a great time for the movies. So, draw
a crowd with Wagner legible letters and
marquees, designed to make your movie
message stand out in any weather, even
at a distance. Wagner thick, 3-dimensional,
high contrast letters are highly
readable at any angle, too. They're
uniquely designed with a highly visible
90" edge, broader width of stroke and
an exclusive matte finish that assures
readability even in direct sun glare.
There are no hooks or clips to bend or
break, either, or to prevent flat stacking.
Wagner marquees are constructed of
stainless steel frames and unbreakable
(ilon background or of economical metal
(Enduronamel panel assembly) for outlying
drive-ins. Letters are made of virtually
indestructible ABS plastic— the
same material as NFL football helmets.
And they're available in all colors ranging
from 4" to 17" high. With aluminum
letters from 6" to 30".
Contact your theatre supply dealer or
write direct for full details about Wagner
legible letters, marquees and our handy
Mechanical Hand. Rain or shine, let
Wagner draw a crowd to your theatre.
National 3!00!
ELECTRICAL SIGN PRODUCTS
.t^SMa-
TICKETS
standard size 1 x 2, Roll o
Custom
machine. Avcrogc cost 60 cent
printed per M plus del. and chonqes
to your Also print reserved seot on
coupon books plus gcn'l adm
order
and passes.
Ask us for a quote on all your
ticket needs today
1
L
30
Jack Conway, President
NATIONAL TICKET COMPANY
1564 Broadway
New York, N.Y. lOiCiC
Phone: (212) 757-14:'!.

'•
More
I
booth
I
ence
'
the
; chairman
I
I
lateral guide rollers. An output meter is
necessary to check accurately the gain of
the system's output to the speakers. Optical
soundheads should be adjusted to reproduce
from 40 to 9,000 cps for satisfactory sound
in any size theatre or drive-in. May we point
out that each thealrc needs a tailor-made
setup of the sound system when it is installed.
Later on, some changes may be
necessary to improve still further the system's
output so that it will produce crisp,
clear sound that is pleasing to listen to.
There is no reasonable excuse for inferior
sound or projection when you have plenty
of high quality equipment to select from.
High quality sound equipment nnisi
reproduce all the frequencies faithfully in
order to obtain clear speaking and beautiful
music output. This can be had only when
the equipment is kept properly adjusted as
recommended by the manufacturer for tiptop
performance.
We strongly recommend that the alternating
current power supply to the sound equipment
should come over lines that do not
have any other electrical equipment connected
to them. All modern makes of sound
equipment have very low inherent noise
level. All wires and components are well
shielded to keep from picking up outside
noise. Be sure your system has a good
ground that's connected to a water pipe and
not to conduit. Always use a ground clamp
in order to obtain a good ground connection.
When properly grounded and shielded,
your equipment should be absolutely quiet
in operation and not have any background
noise of any kind that may be caused by
some electrical interference. It is a good
idea, from time to time, to make a careful
check of all electrical connections because
a poor connection can cause trouble and
can completely cut off sound output. Check
connections for corrosion and good insulation
of wires.
Comments: Pardon us for rambling a
little in this article. We have stressed the
importance in keeping your sound equipment
clean and making adjustments when
needed in order to obtain practically troublefree
operation and good sound reproduction.
People come to your theatre to enjoy a
program well presented with sound pleasing
to hear. There is no excuse for inferior
sound or projection. Often we find equipment
sadly neglected, and as a result, there
is very poor business in many situations.
Read this article carefully, and you will find
plenty of service data that will help you
keep your equipment in tip-top running condition.
SMPTE Booths Going
than one-third of the available
space for the 118th technical conferand
equipment exhibit, sponsored by
Society of Motion Picture & Television
Engineers (SMPTE). has been sold, exhibit
Charles Ahto, Tape-Films, Inc..
has announced. The conference and exhibit
i is set for October 17-22 at the Americana
Hotel, New York City.
Of the 167 booths available, 70 already
have been taken.
BOXOFFICE :; June 14, 1976

Concessions-
Continued from page 18
able, to date on a limited scale, of course,
but the promise is there—especially for
underskyers with a keener awareness of
business-to-be-had through the extra effort.
As for on-going outside-theatre grounds
advertising and promotion of food-servicing,
practice has indicated that it"s more or less
up to the individual owner/ manager. Many
theatres—again both four-wallers and underskyers—have
long incorporated some reminder
of available food-servicing in newspaper
ads. Still other theatres have had
considerable success in on-going promotional
pitches, encompassing food-servicing
and current screen attractions.
Personnel recruiting, personnel perform
ance and personnel morale are something
else again. Newspaper classified advertis
ing is a traditional source of recruitment
but so is word-of-mouth, particularly mani
fested by present-day employees. While
food-servicing, in the main, with its pro
jected cost-profit ratio generally easy to
ascertain, cannot be expected to absorb th
tab for super-deluxe trained workers, an
owner/ operator's on-going awareness of
flaws in service, per se (something to be
determined by individualistic, calm, rational
monitoring and not on a once-in-a-while
basis) can indeed remedy a situation.
A dour-visaged candy stand aide can be
encouraged to smile more by an owner/
operator complimenting her hair style. A
WHEN DOES LESS BECOME MOIE?
Many times what a product is worth can have very little to do with its
purchase price. Some products can cost you less when they are first
purchased, then cost you more when they fail. A product's worth includes
many things including the purchase price in relation to the length of
expected service and the service reliability of the manufacturer.
If a product is good to begin with, it will last a long time doing all those
things it's supposed to do. If a product is great, it will last longer than
you expected and do more than it promises. That's
lEN GOOD DEGOMES 6REIII!
weary cashier at peak servicing time in a
drive-in refreshment building can be urged
to say, "Thank you!" by an owner/ operator's
occasional "Well done" words of encouragement.
Food-servicing people arc
people and they should be treated with tactfulness.
A conscientious owner/ operator should
make it his business to talk with his food
wholesale sources regularly to determine
accurately what lines are selling well and
why. Snack food sales can mushroom,
given the market-wise advice of a man who
handles food lines. For good measure, a
conscientious owner/operator should accompany
his wife on occasion to the neighborhood
supermarket to see for himself how
the market management can display "special-price"
foods. Display "islands" are vcr\
much part of the modern-day supermarket
and, to a lesser degree, can be handled in
a modern-day drive-in theatre plant.
Cleanliness
Refreshment areas, be they in a fourwaller
or underskyer, should be kept clean
of refuse. Garbage cans should be made use
of constantly. Fresh paint should be applied
to "spruce up" the surroundings—and not
just during the summer months. Care should
be exercised always on food-and-beverage
stocking. This should be done well before
opening time and not just prior to fourwaller
doors or underskyer gates opening
for business.
Food-servicing is supplementary to screen
entertainment, most assuredly, but it is distinctively
part-and-parcel of an exhibitor's
reflection of customer-designed quality. At
no time should it be allowed to dawdle in
sameness. Change, constant change attuned
to patrons" likes and dislikes, should
be applied as much to food-servicing as
it is to the business of buying and booking
motion pictures. Any other thinking tempo
makes a mockery of the time-honored
phrase, showman!
.^rffflftT?
State
_Zip_
Please send me the information I have requested.
Name
Address—
-Citvn
Send fabric portfolio
D Have representative call
Rapid Quote Form D Economy
Sidewall #1 Wall length
Wall height at highest
Wall height at lowest
Sidewall n Wall length
Wall height at highest
Wail height at lowest
D Send color brochure
n Standard D Plush
Screenwall, wall length-
Wall height
Screen size, length
Height
Projection Wall length-
Wall height
SOUNDFOLD INSULATIVE ACOUSTICAL FABRIC WALLCOVERING
PC. Box 2125, Dayton, Ohio 45429, U.S. patent 3,185,207

CONDENSED INDEX OF PRODUCTS
ATTRACTION BOARDS, MARQUEES &
LETTERS
Page
Bevelite-Adler 27
Wagner Sign Services (National 3M) 30
AUTOMATION SYSTEMS
Ballontyne of Omaha, Inc 2
National Theatre Supply (Simplex) .... 9
Optical Radiation Corp 11
BOXOFFICE EQUIPMENT & SUPPLIES
Consolidated Ticket Register Corp 28
Globe Ticket Co 32
Goldberg Brothers 26
National Ticket Co 30
Weldon, Williams & Lick 18
CONCESSIONS STANDS, EQUIPMENT &
SUPPLIES
Butterful, Inc 18
Cretors, Inc 21
Dr Pepper 7
Durkee Food Service Group 19
Gold Medal Products Co 22
Manley, Inc 25
Odell Concession Specialties 20
Co., Inc.
PVO International, Inc 23
Supurdisploy/Server Sales, Inc 24
DRIVE-IN THEATRE EQUIPMENT
(Screen Towers, Fencing, Canopies,
Heaters, Junction Boxes, Speakers,
Paint, Playground Equipment, Etc.)
Cinema Radio (Altec Service
Corp)
BOXOFFICE
Dri-View Mfg. Co 12
LocRad, Inc. (Tune-A-Movie) 14
Optikote (Prokote) 14
Reed Speaker Co 6
Selby Industries, Inc 8
Spatz Paint Industries, Inc 16
FILM HANDLING SYSTEMS, AUTOMATIC
REWINDS
Ballontyne of Omaha, Inc 2
Christie Electric Corp 27
Drive-In Theatre Mfg. Co 13
LENSES
Kowa Optical Division (Prominar) 29
LENS TURRETS
Notional Theatre Supply (Simplex) .... 9
PAINT FOR THEATRE SEATING
Spatz Paint Industries, Inc 16
PEDESTALS
National Theatre Supply (Simplex) .... 9
PROJECTOR BULB; XENON LAMPS;
LAMPHOUSES; POWER SUPPLIES
Ballontyne of Omaha, Inc 2
Conrad-Honovia, Inc 12
Christie Electric Corp 27
The Kneisley Electric Co 28
Macbeth Sales Corp 17
Optical Radiation Corp 11
Strong Electric 15
Xetron Products Div., Carbons, Inc. 5
PROJECTOR REELS
Goldberg Brothers 26
PROJECTORS/SYSTEMS
Poge
Ballontyne of Omaha, Inc 2
National Theatre Supply (Simplex) ... 9
REEL ARMS
National Theatre Supply (Simplex) .... 9
REFLECTORS
Strong Electric 8
SEATING
Massey Seating Co 31
SOUNDHEADS
National Theatre Supply (Simplex) .... 9
SOUND SYSTEMS
Poge
Ballontyne of Omaha, Inc 2
Optical Radiation Corp 11
THEATRE EQUIPMENT & SUPPLIES
Western Service & Supply, Inc 10
THEATRE POSTERS
Toro Cinema Posters Corp 26
WALL COVERING-DECORATIVE &
ACOUSTICAL
Econo Pleat 10
Soundfold, Inc 32
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services advertised in
this issue of The Modern Theatre Section or described in the "New Equipment and Developments" and
"Literature" and news pages. Check: The advertisements or the items on which you want more information.
Then: Fill In your name address, etc., in the spoce provided on the reverse side, fold as indicated,
staple or tape closed, and mail. No postage stamp needed.
D Ballontyne of Omaha, Inc
n Bevelite-Adler Mfg. Co
n Butterful, Inc
n Conrad-Hanovio,
ALPHABETICAL INDEX OF ADVERTISERS, Issue of June 14, 1976
Inc.
Page
n Christie Electric Corp
27
D Cinema Radio
(Altec Service Corp.) BOXOFFICE
n Consolidated Ticket Register Corp 28
D Cretors & Co 21
Drive-In Theatre Mfg. Co., Inc 13
n Dri-View Mfg. Co., Inc 12
D Dr Pepper .. 7
n Durkee Food Service Group 19
D Econo Pleat .
2
27
18
12
10
n Globe Ticket Co 32
n Goldberg Brcthcrs 26
n Gold Medal Products Co 22
The Kneisley Electric Co 28
n Kowa Optical Division (Prominar) 29
D LocRad, Inc. (Tune-A-Movie) 14
NEW EQUIPMENT AND DEVELOPMENTS
Page
n Christie Electric Introdi
Cleaning Device 14
Publish
ORC Brochure
Poge
n Macbeth Sales Corp 17
Monley, Inc 25
D Massey Seating Co 31
n National Theatre Supply (Simplex) 9
n Naticnol Ticket Co 30
n Odell Concession Specialties Co 20
D Optical Radiation Corp 11
D Optikote (Prokote) 14
n PVO International, Inc 23
n Reed Speaker Co. 6
n Selby Industries, Inc 8
n Soundfold, Inc. ... 32
G Spatz Point Industries, Inc 16
Strong Electric .... 8, 15
n Supurdisplay/Server Sales, Inc 24
n Toro Cinema Posters Corp 26
n Wogncr Sign Services (National 3M) 30
D Weldon, Williams & Lick 18
n Western Service & Supply, Inc 10
D Xetron Products Div., Carbons, Inc 5
^_ Geld Medal Announces '76 Popcorn
Machine Line 14
JOXOFFICE :: June 14. 1976

aboui PEOPLE / and PRODUCT
I
Managerial Changes
Announced af ORC
Jim Musiard has resigned as Midwestern
sales manager for theatre and audio-visual
products at Optical Radiation Corp. (ORC).
to accept a position with Houston Cinema &
Sound. Inc., as assistant vice-president in
charge of theatre consulting sales and
service.
Concurrently. John Williams has been
appointed sales manager for ORC's theatre
and audio-visual products for the Southern
region. The newly created region takes in
part of the Midwest and Eastern regions.
Ron Offcrman, theatre and audio-visual
BOXOFFICE-MODERN THEATRE
marketing manager for ORC, said. "It is
with deep regret that I accept Mustard's
resignation. He has been with ORC for
nearly two years and has done an exceptional
job in increasing sales in the Midwest
territory. We at ORC wish him every success
in his new position."
At Houston Cinema & Sound, Mustard
will have responsibility for expanding their
marketing areas.
Williams formerly was with National
Theatre Supply where he was branch manager
in Dallas, Tex. Prior to this, he was a
sound engineer for Altec Sound & Service.
Williams has been in equipment sales and
service for the theatre industry for the past
Send me more information about the products and articles checked on
the reverse side of this coupon.
TheoUe or Circuit
Seating or Car Capacity..
Street
Number
City Stote Zip Code..
Fold along this line with BOXOFFICE oddntt out. Staple or tope
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.—faster, easier or better—let other showmen in on them. Send
this material to:
Fold along this line with BOXOFFICE addmt out. StopU
'
BUSINESS REPLY ENVELOPE
Class Permit No. 874 Section 34.9 PL8.R - Konsos Cil
First -
BOXOFFICE
MODERN THEATRE
The Editor
MODERN THEATRE
ight
years.
In this new position, Williams will ha\c
sales and service responsibilities for the
states of Texas. Oklahoma, Kansas, Mis
souri, Arkansas, Tennessee, Nebraska.
Louisiana. Mississippi, Alabama, Georgia.
North and South Carolina, Florida, and
Virginia. He will maintain his residence in
Dallas.
Dane Denick to
At Christie
Post
Electric
Dane Denick has joined the Xenolite division
of Christie Electric Corp. as sales
manager for the firm's
diversified line of theatre
projection room
equipment, according
to Lynn Shubert,
Xenolite division marketing
director. Denick
formerly was national
sales manager
Macbeth Sales
Corp.
Commenting on
Denick's appointment.
Shubert said he is one of the most
well-known equipment men in the nation.
"EXespite his youth." Shubert noted, "he has
acquired a great range of knowledge with
particular emphasis on xenon bulbs." Shubert
added that Denick will be broadening
his base of knowledge to include all types of
equipment, helping Christie place new emphasis
on the marketing and expansion of
the firm's line of xenon bulbs.
During his three years with Macbeth.
Denick also had worked in the company's
color and photometry group. Previously,
he had been a market manager for Motorola
C & E, Inc., manufacturers of two-way
communications systems.
Born in Cornwall, N. Y.. Denick is a
graduate of Orange County Communits
College, Middletown, N. Y. He also studied
marketing at the University of Maryland.
Lester David Named
Carbons Treasurer
Lester David has been appointed corporate
treasurer of Carbons, Inc.. according
Uslcr Davkl
to Manford E. Pickrell
jr., president. David
also was elected to the
board of directors of
the Cedar Knolls.
N. J.-based company.
Joining Carbons in
1974 as administrative
manager. David previously
had been auditor
for a bank. He is
a gradLiate of the
Commercial Academy
of Budapest. Hungary, and a member of
the National Ass'n of Accountants. Recently
he was elected director of the local chapter
in Morristown. where he and his wife
reside.
• THIS SIDE OUT
825 Van Brunt Blvd.
KANSAS CITY, MO. 64124
The MODERN THEATRE SECTION

• ADLINES a EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO h BETTER BOOKING AND B U S I N E S S • B U I L D I N G
'Won Ton Party Elaborate Staging for Cuckoo's Nest' Debut
Primes KC Bow Draws Congratulatory Letter From Patron
A reception in the palatial home of filmmaker
Wade Williams III honoring Augustus
von Schumacher, German shepherd star
of "Won Ton Ton, the Dog Who Saved
Hollywood," began promotional rounds in
Kansas City to prime the Paramount bow
at the Plaza Theatre. Handling the tubthumping
was John Rocker, Alvin Guggenheim
& Associates.
A highlight of the evening event was recording
for posterity the pawprints of "Won
Ton Ton" in a block of fresh cement. The
immortalized signature will be displayed in
the theatre throughout the exclusive run.
Scenes from the film also were screened.
More than 200 guests, from exhibition,
distribution and the media, greeted and
shook paws with the three-year-old canine.
He was accompanied by Mrs. Louis (Betty)
Schumacher, wife of the owner-trainer.
The next day, "Gus" was interviewed at
radio and TV stations. He left that afternoon
for New Orleans to contmue his nationwide
tour.
How rewarding it must be to have it
pointed out that one's promotional efforts
are not being taken for granted. A successful
boxoffice, obviously, might indicate to
some degree how well showmanship campaigns
are doing their jobs. However,
there's nothing quite the same as genuine
patron feedback for boosting a theatre manager's
ego.
Such was the case recently for Joe M.
Seery, manager of the Sutter Theatre in
Vuba City, Calif., when he received a letter
from a school teacher in nearby Marysville.
Impressed by Seery's promotion for "One
Flew Over the Cuckoo's Nest," which included
extensive interior and exterior displays,
Daniel Dork, a teacher with the
Marysville Joint Unified School District,
felt compelled to offer his congratulations.
Commented Dork, "I truly enjoyed the
film, but prior to viewing it I believe that
I had just as much entertainment in looking
at all of the elaborate "stage setting'
that you did out front and in the lobby.
It was all great fun reading the signs on
the doors, etc.
"Congratulations on adding an extra bit
of flavor to movie watching, and to making
Continued on following page
"Won Ton Ton" star Aiii;(isiiis vmi
Schumacher immortalizes his [hiwprints
in cement as. left to right. Betty
Schumacher. John Rooker and Mr.
Mrs. Steve Kargman look on. Kargman
is a sales rep at KMBC-TV.
BOXOFFICE Shovvm:-nd:_e
June
"One Flew Over the Cuckoo's Nest"
arrived at the Sutter Theatre in Yubii
City. Calif., amidst excitement of a
well-oiled promotional effort by mana
:er Joe M. Seery. Paying particular
a'Wntion to displays. Seery designed
sn;ne impressive ones. Seen above is
the theatre front, set off with chain
l!-;k fence gates and barbed wire. The
h;\xoffice even was renamed State
Mental Health Center. Inside, an unusual
.shadow box. right, was a hig hit
with theatre patrons. Of special interest
was the straight jacket, which had been
made by a theatre employee. Seery received
numerous coinmenis regarding
his
displays.
— 34 —
"
,--.iB^'
,

Nest-
ickoo s
Continued from preceding page
an avid moviegoer's EVENING THAT
MUCH MORE PLEASURABLE. 1 warn
you, however, that I shall continue to patronize
your theatre, with expectations clearly
aimed at scrutinizing your publicity stunts."
Just what was it that Seery did to elicit
this praise?
About three weeks before the "Cuckoo"
engagement began, Seery set up an unusually
large shadow box in the Sutter lobby.
The inside covered with a green packing
quilt, which was borrowed from a local
furniture store, the display took on the appearance
of a padded cell. A large piece of
chain link fencing, with three strands of
barbed wire on top. surrounded the shadow
box. enhancing the padded cell effect. A
sign attached to the fence, which read
Quality Built Fence Co.. gave the firm
credit in return for free use of the fence.
Seery also gave the company four passes to
the film.
Inside the shadow box Seery placed a
framed picture of "Cuckoo" star Jack Nicholson,
a toy hypodermic needle mounted
next to a straight jackL't. an album cover
irom the original soundtrack recording of
the film and another sign that gave credit
lo Specialty Stereo record store. In return
lor that piece of promotional consideration.
1
the record store donated 12 "Cuckoo's Nest"
albums that were given away on opening
night.
According to Seery, the shadow box was
the big eye-catcher of the promotion. Usually
set up only in advance of the playdate.
this particular rendering of the shadow box
intrigued patrons so much that he maintained
the display throughout the housebreaking,
five-week run. The most curious
aspect of the display, Seery noted, was the
straight jacket which a staff member had
made. For some reason Seery said he
couldn't explain, patrons sought to reach
around the fence to feel the material. Time
and again he had to restaple it to the quilt
when inquisitive fingers had pulled it loose.
In addition to the shadow box display,
Seery hung signs on doors throughout the
lobby, reading: Doctor's Lounge. Nurse's
Lounge. Doctor's Office, Private, Ward 17,
Cell I , Cell 1 1 and Treatment Room.
So that passersby would be aware of the
engagement, Seery decorated the front of
the theatre with two similar chain link gates
at
either end, each topped with three strands
of barbed wire. Signs giving credit to the
fence company were attached here also.
Special mention was made that the film had
won five Academy Awards. Additional
signs noted that Gates Open (boxoffice) at
6:40 p.m., with Visiting Hours (showtime)
starting at 7:00 p.m.

BOXOFFiCE BOOKMNCUEDE
. , Mulberry
.New
Picture Ass'n (MPAA) ratings:
Ijij
—Generol Audiences; PG—All ages admitted (parental guidance suggested); {Rj— Restricted, with
persons under 17 not admitted unless accompanied by parent or adult guardion;

REVIEW DIGEST
ALPHABETICAL INDEX ^ Very Good, + Good; ± Foi.
:
Very Poor. In the summary ++ is rated 2 pluses,
3 * I
.»33 Killer Force (100) Ac-D AlP 1- S-76 [B C i:
4848 Killing of a Chinese Bookie, The
(135) D Fkb 3- 1-76 B B +
i872 Kiss of the Tarantula
(85) Ho-D Omni 6- 7-76 PG :t
4844 Lilly Cocoa (93) Su»-D ..Moonstone 2-16-76 El
4866 Uut Hard Men, The
(98) W-Ad 20th-Fox 5-3-76 B B
Las (90) 4838 Vejas Lady Ac-D ..Crown 1-26-76 PG
4853 Leadhelly (122) DM Para 3-22-76 PG A3
4867 Lejacy (90) D Kino Infl 5-24-76 E B
Legend ot Bigfoot, The
(76) Doc Palladium 2- 2-76 SI
Lit' . . 4837 'Le Ze Bawdy Bed
(82) C Joseph Green 1-26-76
Magnifique ...Cine-Ill 3-15-76
4852 Le (95) C
4863 Liostlck (90) Melo Para 426-76 B C
4859 Loves and Times of Scaramouche, The
(92) Ac-C Avco Embassy 4-12-76 PG B
Lucky Udy (117) C-Ad ..20th-Fox 1- 5-76 PG B
4834
-H ++ +
4861 Mahler (126) DM ..Specialty Films 4-19-76 PG

S
K

Sus..
Su,..
uSn^Syndicate
Cmhlng,
Peter
Lee,
pher
Dors
Diana
Barron,
CD..
Soul
David
oody.
ii
";i
Eli
il
:i a" is
fl^'s si
th
'I
III

•ON
laa

•
•.
.
.
Rel.
At-O.
.
May
'
I
Dec
.
.
Dec
.
Apr
.
. Mar
•
.
Dec
.
Nov
^
• '' •
.
. . . HI .
'
COMING RELEASES
The Wacl(y World of Joey
ALLIED ARTISTS
Caiidi'eshoc
(90)
DOC Apr 76
Jodie Foster,
NIven,
OMNI PICTURES
CAMBIST FILMS
arrv Mahan, Phil Lync
Helen Hayes
The Secretary (84) . .Sex C Jan 76
Aroused (89) t&w
ker's Hawk Ad
Escape From the Dark
Dandy the All-American Girl ^^^^g
Bed Bunnies (80) .Sex C
.Mastair Sim. Ccraldin McE«a
.
The Affair (91) Is There Sex After Death?
Relations (91) ELLMAN FILM ENT.
Pete's Dragon hc-mu S Sd banning,- Sam Waterston
. .
(76) C 76
TiieRaurnotaManCalUd^
Helen Roddv
^^^^^
Night of 1,000 Cats (75)
Kiss of the Tarantula
The Love Bug Goes to Monte Carlo .
CANNON GROUP
Thunder County (85)
(85) Ho-D May 76
Richard Harris, ^(jale^^ndergaard
The Sexpert (85)
Eric Mason, Suzanne Line
Northville Cemetery
Swinging Coeds (85) Sex C. July 76 COLUMBIA •......•••••«;.• 0

Opinions on Current Productions
Feature reviews
Symbol denotes (^ Cinemascope;
ither anamorphic processes. For story synopsis on
A SMALL TOWN /\ TEXAS
E * '"V""'
American Int'l (7606) 96 Minutes Rel. June '76
The popular theme of fun-loviug kids vs. evil-mnided
cops in a small Southern town has been given a new snj
twist in this summertime release, and audiences are sure '.\i-'
to love it. In this Joe Solomon production, Ail-American
hero Timothy Bottoms and gill Susan George succeed in
outwitting and outdriving sheriff Bo Hopkins and his
pack of patrolmen. Bottoms is handsome and effective
as the high school football star-tm-ned-inmate and a
love scene between him and George is handled tenderly,
with no emphasis on sex. Hopkins' character is sometimes
comical, sometimes sadistic as the sheriff who has sold out
to the local kingpin. The Bill Norton script builds into a
crescendo of chases—a motorcycle outruiming a train,
n police cars smashing up, a chilling headlong dive of a
car into a pond—and dii-ection by Jack Starrett is superb
dm-ing those sequences. Joie Chitwood performed the
stunt car work, and his Thrill Show team will be used
for tie-ins dm-ing racetrack and fairgi'ound appearances.
The fine acting by Bottoms and Hopkins as two strong
egos pitted against each other puts this film a notch
above others of the gem-e. Plenty of expletives and some
violent brawling account for the R rating. Filmed in
San Marcos, Tex., in color by Movielab.
Timothy Bottoms, Susan George, Bo Hopkins.

. . The
/JiTURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs
THE STORY:
"Eat My Dust!" (New World)
Small tovni Puckerbush is menaced by high speeding
Ron Howard, who is the despair of his father, sheriff
Warren Kemmerling. Howard services supplies at the
stadium where racer Dave Madden wins a stock
car competition. Howard eyes cm-vy blonde Chi-is- ,f,'/^E„
topher Norris, a self-centered young Miss who is more ^
interested in excitement than Howard. However, he
obliges her by gi-abbing Maddens racing car and taking
her and his friends for a fast spin. The parents of the
kids, including NoiTis' concerned mother and father
iMargaret Fairchild and Jolin J. Foxi, gather at the
jail house and have to be herded into the drunk tank.
After leaving his friends, Howard sets out to please Norris'
cravmg for speed. Kemmerling's deputies are useless
in stopping Howard, so Madden organizes some of his
fellow diivers—who di'ive better drunk—in the pui'suit.
Stopping at a faiTn, Norris and Howard make love.
Howard outrmis everyone, causing mass crashes down
a steep hill. Back at the track, an admii-ing Madden
offers Howard a chance to race.
EXPLOITIPS:
Tie in with speedways, garages and auto repau- shops.
Offer passes to anyone who got a speeding ticket—legitimately—before
the opening.
CATCHLEVES:
Ron Howard Pops the Clutch and Tells the World-
Eat My Dust! . Wildest Car Chase Ever Filmed.
THE STORY: "A SmaU Town in Texas" (AIP)
Timothy Bottoms, imprisoned for pot possession, returns
to liis home town to see girlfriend Susan George
and their yomig son. Bottoms finds out George has been
sleeping with sheriff Bo Hopkins, who framed him, but a
confrontation with her ends in reconciliation. Bottoms
witnesses the assassination of a political candidate and
sees Hopkins hiding $25,000 taken from the pocket of the
slain killer. When Hopkins later finds the money gone,
he sends his men to captm-e Bottoms dead or alive.
Bottoms eludes them on motorcycle, then hides at a black
jmik dealer's cabin. His friend, beaten up by Hopkins,
dies. Bottoms rescues George and son from police guards,
escaping in a patrol car until it plunges into a pond and
they are captm-ed by Hopkins. Bottoms goads Hopkins
into fighting him over the money and they flee again
from the sheriff, this time in a friendly moonshiner's
revved-up truck. Hopkins, in pm'suit, di'ives his car off a
steep cliff into the water. Bottoms and family are safe.
EXPLOITIPS:
Tie in with racing events and automotive dealers.
Plug the stunt car driving by Joie Chitwood.
CATCHLINES:
All Poke Wanted Was to Get His Girl and Get Out. All
the Sheriff Wanted Was to Get Poke ... If It Had
Wheels, Poke Could Drive It Better Than Anyone AUve!
THE STORY: "Macintosh & T.J." (Penland Prod.)
Drifter and ex-ranch hand Macintosh (Roy Rogers'
gives a lift to 14-year-old vagrant T.J. (Clay O'Brien i,
who wants to see the Pacific Ocean. The two find work
at the Four Sixes ranch, where Rogers gains respect and
admiration from the ranch manager, hands and pretty
housewife Maggie Jenkiiis (Joan HackettK When a coyote
liunter is hurt by a rabid coyote, Rogers takes over, with
O'Brien volunteering to fix up a neglected cabin. Back at
the ranch, frustrated cowboy Coley Phipps (Andrew
Robinson
I
has been peeping at Hackett and others midressing.
A nosy ranch hand mistakenly tells Hackett's
husband (Billy Green Bushi that she has been seeing
Rogers; Bush and Rogers later fight at a square dance.
That night Robinson is caught spying on Hackett by
Bush and the two men brawl, with Robinson kiUing Bush
with a rock. Upset ranch hands track down Rogers,
thinking he's the mm-derer, and try to di-own him before
he is rescued by O'Brien and manager Jiin Webster. Robinson
is found hanging from a windmill. The travelers
decide to move on and head for the Pacific.
EXPLOITIPS:
Emphasize Rogers' long career as a film cowboy star
and his retmn to the screen. Dress theatre staffs in
Western garb.
CATCHLINES:
Roy Rogers Returns ... A Family Fihn About a Pair of
Cowboys on a Texas Ranch.
Varan
THE STORY:
"The Food of the Gods" (AIP)
Marjoe Gortner, Chuck Courtney and Jon Cypher vacation
on a remote British Columbia island, where Com-tney
is killed by giant wasps. Gortner discovers that a
substance fomid by farmer John McLiam and wife Ida
Lupino has caused rapid growth in cliickens and any
creatures who di'ink tlie liquid. Ralph Meeker arrives
with bacteriologist Pamela Praiiklin. Lupino has been
attacked by giant worms, while McLiam—miknown to
anyone—has been killed by huge rats that got into the
feed which was treated with F.O.T.G. (Food of the Godsi.
Tom Stovall and his pregnant gii-lfriend Belinda Balaski
come to the farm when rats overwhelm their camper.
Having disposed of the wasps and a giant rooster. Gortner
uses electricity, water and gmis to kill half the rat
pack. Cypher and Meeker are killed. Lupino dies before
Gortner and Stovall di'own the remaining rats by blowing
up a dam. Cows di'ink some of the substance and
children di'ink milk from these animals.
EXPLOITIPS:
Tie m with the Wells book and with food stores. Ecologists
should be interested in the plot.
CATCHLINES:
H. Q. Wells Predicted Rocket Ships and Space Travel
in 'Things to Come'—Nuclear Energy and the Atom Bomb
in 'The Time Machine'—Now He Gives Us a Taste of
Hell in the Terrifying Prediction of an Ecology Gone
Berserk.
THE STORY: "Get Charlie Tully" (T.B.S. Distributing)
London con man Dick Emery and partner Ronald
Eraser fleece wealthy Italian Steve Plytas by making him
believe that his son Louis Negin will be able to wed
Princess Amie for 500,000 pounds in negotiable bonds.
Emery is about to leam the location of the bonds in a
Swiss accomit when Eraser is killed by henchmen of crimmal
Derren Nesbitt. It seems that Fi-aser had been too
friendly with Nesbitt's sister, Cheryl Kennedy. With help
from landlady Pat Coombs and gay tattooist Roland Curram,
Emery discovers that parts of the bank accomit number
have been tattooed on the rears of Eraser's girl
friends. Using various (iisguises, Emery sets about to meet
the girls and somehow photograph their rears. Unkown to
liim, the Mafia is out to avenge Plytas' honor and to recover
the bonds first. Mafioso kill Nesbitt's henchmen
who are trying to do in Emery. PoUowing brushes with
high society and policewomen, Emery gets the bonds. Nesbitt
and his remaining men are killed and Emery convinces
the Italian brotherhood he can be very helpful
•When last seen, he is selUng the Sistine Chapel with the
blessing" of Pooe Paul.
FXPLOITIPS:
".Taking the wild incidents in the story perfectly clear
:: help greatly.
rCHLINES:
AUGh
lis ""''
Tully Is an Ace '
Con Man Who Can Get to the
L if Anything—Especially Girls.
THE STORY: "Male of the Century" (Joseph Green)
In Lyons, Claude Berri runs a ready-to-wear shop with
wife Juliet Berto and is jealous of her attention to male
customers. She complains to mother Denise Provence and
father Jacques Debary, who have a hat shop. When
Berri sends Berto to the bank to cash a check for cutter
Hubert Deschamps, she and others are held hostage by
robber Laszlo Szabo. Szabo really wants prisoner Yves
Afonso freed. When this is accomplished, Szabo and
Afonso hold the prisoners in the vault and continue to
make demands of the police. Berri, worried about Berto's
well-being, comes to believe that she will be raped and
not necessarily by force. He recalls discovering her affau'
with a hippie: Berri became enraged, even though she
had not complained when he spent time with prostitutes.
Deschamps gives Berri his own views. When Ben'i winds
up in the hospital after a tussle with reporters, he tries
to make love to the nurse. Police rescue the hostages and
kill Afonso. A bond exists between Szabo and Berto,
while Berri tries to accept his emancipated wife.
EXPLOITIPS:
Feminist groups can take heart at the sympathetic
way in which the harried wife is treated. Mention Berri's
"Marry Me, Marry Me," "Le Sex Shop."
CATCHLINES:
The Story of a Male Chauvinist Who Couldn't Forgive
His Wife for Being Liberated ... A Soap Opera by Claude
Berri (To Cleanse Your Soul With Laughter).
BOXOFFICE BookinGuide :: June 14, 1976

, are
. TOPAR
•
35mm
•
rES: 45c per word, mimmum $4.50. CASH WITH COPY. Four consecutive insertions lor price
hree. When using a Boxoffice No. figure 2 additional words and include 75c additional, to
er cost of handling replies. Display Classified, $38.00 per Column Inch. No commission
wed. CLOSING DATE: Monday noon preceding pubhcation date. Send copy and answers
iox Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124.
CL^flRine
HELP WANTED
DSITIONS AVAILABLE in Texas lor in-
:rious persons experienced in all
ses oi theatre management and operns.
Salaries depend on experience
or'liinitres°"a!e''°allo °OTai'labre"'"'sen'd
ime with photo to Boxoflice, 3515,
jstest ^, gr^ ,._ , _idwest circuit needs
need DISTHICT SUPERVISOR. Must
experienced all phases ol manageit
advertising and operations. Pro]ecknowledge
helplul but not necessary.
3ry negotiable. Company paid life inince/hospitaliEcrtion
plus other bene-
You can grow with us. Send full rele
with recent photo to Kerasotes
aires, 104 North 6th St.,- Springfield,
62701. All replies confidential.
XCELLENT OPPORTUNITY for quali
lithe valk-i
lining past experience and employers
Dan Goodwin, Texas Cinema Corpor-
.n 451 Bruton Terrace Center, Dallas,
as 75227.
QUIPMENT SALES—Rewarding oppority
for capable man with integrity and
iative. Roy Smith Co., Box 2646, Jacklie
32203
lOUSTON AREA. City Manager wanted
drive-in operation. Must be able to
rk well with people. Long hours in
hange for excellent pay and benefits,
id resume with photo to Boxoffice, 3683.
HDWEST DISTRIBUTION Sales Manage
OPAR Films, Inc., distributor of tl
grossing R-rated "If You Don't Stop
You'll Go Blind," and the soon to b
;ased G-rated "'Wackiest 'Wagon Trai
The 'West" is opening; its first branch
tribution office in Chicago to handU
es and promotion in the North Cen
I states. 'We are seeking an aggressive
es minded person, familiar with th(
ifory, to head up this office. Not look
for a heavy weight who knows al
tem of distributing so we prefer t<
in someone who cannot reach thei
potential in their present position
a financially stable, carefully ex
^ding company with plenty of room a
top. Please write (in confidence) giv
full background information on your
Films, Inc., 9300 Wilshir.
Beverly Hil'.?. Ca'.;' 90212.
'd.,
MISCELLANEOUS
WANTED: Old movie memorabilia, soulirs,
artifacts, nostalgia items. Harvey
nn, 16633 Ventura Blvd Suite 1425,
:ino, Calif. 91436. (213) 986-4092.
Imm FILMS.
Ingo Films
18504.
FILMS FOR SALE
FAMOUS CLASSICS. Illustrated
25c. Manbeck Pictures, 3621-B Wa-
ilog
ida Drive, Des Moines, Iowa 50321.
EATLES profitable "Magical Mystery
print, $675.00. Includes theal
rights. CEG, 1145 -Willora, Slock-
CA 95207.
LL TirPES. Exploitation to cartoons. If
nt 2nd features or just a back-up
a truckload of film cheap, this is
Send- $1 00 for complete lists,
tc (no checksl. Films, P. O. Box
47, Atlanta. Ga 30341.
FILMS WANTED
'VANTED: 35mm TRAILERS, any quantity
stills, irchased. Also movie posters,
scripts, oks, magazines. Leonard
6763 Hollywood Blvd., Los Angeles,
m, PRIVATE COLLECTOR. Leader
Timberbrook, Marysville, Wash
(206) 659-0219.
EQUIPMENT FOR SALE
35mm PROJECTION BOOTHS FOR THE
ECONOMY MINDED EXHIBITOR. COM-
PLETE. $1,500.00. Boxoffice, 2840.
35mm PROJECTION HEADS—Simplex,
EASTMAN MODEL 25 15mn:
rith Ikw lamp $4,500.00; Simpl
$2,750.00; RCA 9030 soundheads pair
00: Bell & How< " •
00; much more
P. O. Box 457, Avondale Estates, Georgia
30002.
SIMPLEX XL soundheads, pair, transistorized,
$1,750.00; Century H projectors,
rebuilt, like new, pair $3,250.00; Century
C projectors, 4 inch lens mount, rebuilt,
like new, $2,995.00 pair; Simplex SHIOOO
soundhead, pair, $1,150.00; RCA 9030
pair, soundheads, $995.00; bases, magazines,
lamphouses, rectifiers, xenon bulbs,
suppHes, sales and service. Free list. Export
inquiries invited. International Cinema
Equipment Co., 13843 Northwest I9th
Ave., Miami, FL 33054. (305) 681-3733.
MINI THEATRE SPECIAL—Hortson 16mm
with 2500 watt xenon lamphouse, $6,995.00,
rebuilt, like new; DeVry model XD, pair,
rebuilt like new, 35mm, $1,995.00; B&H
16mm Art projector, $595.00; Pair Ampro
Art projectors, $995.00; B&H Jan 16mm
projector, rebuilt, $550.00, used $350 00;
RCA 1600 16mm projector, $249.95; Kodak
Pageant, brand new, $525.00, used $395.-
00. Free list. International Cinema Equi^
ment Co., 13843 Northwest 19th Ave.,
Miami, Fl. 33054,
EQUIPMENT WANTED
LET US BID on
WE PAY good money for used equipment
Texas Theatre Supply, 915 S.
Alamo, San Antonio, Texas 78205.
ONE RECONDITIONED RCA 1000 sound
head. Contact Ernest Konkoli, 9412 Madison
Avenue, Cleveland, Ohio 44102.
35/70mm equipment wanted; also i
netic soundheads. Goodrich Theaters
Market, N.W., Grand Rapids, Michigan
49502.
TRAILERS, MERCHANT ADS
COMPARE PRICES: Daters, frame ads,
custom merch.^ni films, clocks, leaders
etc. Catalog. Beacon Film Laboratories
3705 N. Nebraska Ave,, Tampa, Fla. 33B03
POPCORN MACHINES
ALL MAKES OF POPPERS, caramel corn
equipment, floss machines, sno-boU machines.
Krispy Kom, 120 So Haleted, Chi-
MARQUEES, SIGNS
Designed, Engineered, Built, Erected,
Maintained on Lease or purchase plan
Bux-Mont Electrical Advertising Systems
Horsham, Pa. (215) 675-1040.
BOOKS
Houst
THEATRES FOR SALE
WORLD'S LARGEST THEATRE broker
ICE lOSEPH, Box 31406, Dallas 75231
(214) 363-2724.
EXPERIENCED theat)
125,000.00 cash, wants active or inactive
50-50 partner with $25,000.00 cash to buy
DRIVE-IN, for sale or long term lease.
New England area. Modern, 1000 car cay,
currently operating. Boxoffice,
TO SETTLE ESTATE—ideal family or
red couple operation, 445 seats, sr
3wn in western Oklahoma. Living qi
srs. Betty Robinson, (405) 338-7723.
NEW DRIVE-IN THEATRE CpNCEPT
mg screen. Great money maker.
r still areas available. Contact War-
St. Clair, 2901 Kansas, Joplin. Mo.
64801. (417) 624-0792.
SOUTHERN MINNESOTA theatre, county
=at town with large drawing area. Buildig
may be included. Boxoffice, 3679.
IDEAL FAMILY OPERATION: 500 seats,
population 9,000. Consider lease or sale.
Northwestern Ontario, Canada. Only theatre
in town. In top shape. Apply: Royal
Theatre, Box 309, Fort Frances, Ontario,
Canada P9A 3M7.
THEATRES FOR SALE in Wisconsin re
sort areas. Contact LaVake Realty, 11!
St., Clarke Wousau, WI 54401. (715) 845.
TWIN THEATRES, 800 seats, norther
Ohio city, population 200,000. 1975 gros
$% million. Principals only. Boxoffice
3685.
THEATRES WANTED
EXHIBITORS inteiested in selling or buy
mg theatres contact realtor P. W. Ed
wards, Charleston, Tennessee 37310.
DRIVE-IN THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAL:
Day Screen Installation, (ol7) 6.;^-
Drawer P. Rogers, Texas 76569.
COLOR PROCESSING
FEATURES, SHORTS, 16 to 35mm
gate blow-up, editing, completion,
sound recording and transfer. Release
prints. BUDGET PRICESl Beacon Film
Lab., N. 3705 Nebraska Ave., Tampa, Fla.
33603. (813) 248-6518. 'Our 12th yaar ol
SERVICES
PROJECTOR HEADS completely rebuilt
Heads stripped, cleaned, new parts installed
where necessary. Test run at least
four (4) hours. Fast, guaranteed work
Call (305) 851-4199 or write Mid-Florida
Theatre Supply, 4925 South Orange Blossom
Trail, Orlando, Florida 32309.
BUSINESS STIMULATORS
THEATRE GAMES, B:r
BUILD ATTENDANCE vrith real Hawaiian
orchids. Few cents each. Write Flowers
of Hawaii, 670 S. Lafayette Place, Los
Angeles, Calif. 90005.
THE MANUAL OF THEATRE MANAGE- BINGO CARDS DIE CUT: 1—75, 1500
MENT. Professional hardcover edition
Send your $20 check or money order to WANTED: OLD MOVIE MATERIALS. Premium
Products, 339 West 44th St., New
Ralph I. Erwin, Publisher, Box 1982,
Laredo, Texas 78040.
York, NY. 10036 (212) 246-4972.
THEATRE SEATING
upholstering. Finest materials-low prices
seat covers. We buy and sell theatre
lairs. Chicago Used Chair Mart (312)
9-4518. 1320 S. Wabash Ave Chicago,
,
247 Water Street, Brooklyn, N.Y., 11201.
Tel. (212) 875-5433. (Reverse charges).
UNIVERSAL SEATING & CONST. CO.
INC. Reconditioned used chairs. On-location
refurbishing, installation and stag-
St.
COMPLETE STOCK of used chairs for
sale. Chairs from $1 on up. Also NEW
chairs available— (315) 454-9346. Hayes
Seating Company, 101 Pickard Drive, Syracuse,
NY 13211.
WE TRAVEL ANYWHERE to rebuild theatre
chairs. We also buy and sell new and
used theatre chairs. Globe Interstate Seating,
Inc., 426 Broome St., New York, N. Y.
10013. (212) 925-3571-2.
APPROXIMATELY 350 Heywood Wake
oH ^-n'^~ nr,Vic!?!'-!pd backs and seats
MISSION SEATING COMPANY, 31 years
',vi ':rr ''sed chairs. We
/ill remove and truce. Complete chair
eiurbishing includes painting and re-
~ quality upholstery
between shows. You never lose one seat
of revenue. Small or large jobs. Free estimates
at your theatre. Samples shown.
NEW SERVICE—steam clean carpets, upholstered
seats, stage curtains, drapes.
Introductory offer: 40% off, June and July.
Mission Seating Company, 8320 Ward
Parkway Plaza, Kansas City, Mo. (816)
523-2904, collect.
Handy
Order
BOXOFFICE:
825 Van Brunt Blvd.
Kansas City, Mo. 64124
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iXOFFICE :: June 14. 1976

i
^^
55 Days
592 Theatres
^'THE BAD NEWS
«30, 123,540
...and
weve
1^23
b^un!
>^;