Boxoffice-August.08.08.1977

MAJOR CHARLES RANE 

HAS COME HOME TO WAR! 

AUGUSTS, 1977 

Lifiui/iiuvyji ii 11 u 

:jm 

llOLLINC 

ANOTHER 

SHAHERING 

EXPERIENCE 

FROM THE 

AUTHOR OF 

TAXI DRIVER. 

ma 

ti.it 

A LAWRENC 

)ON PRODUCTION 

WILLIAM DEVANEstarrmg in "ROLLING THUNDER" 

' 

also starring TOMMY LEE JONES LINDA HAYNES 

.AWRENCE GORDON 

• Produced by NORMAN T. HERMAN • EDirected by JOHN FLYNN 

y by PAUL SCHRADER and HEYWOOD GOULD • Story by PAl AULSCHRADER 

VORZON Color by DELUXE • ° Color prints by MOVIELAB [^ 

Released by AMERICAN INTERNATIONAL PICTURES £_ 

R RESTRICTED^ 

COMING from AMERICAN INTERNATIONAL

I 

eisn 

2ND INTERNATIONAL FAIR FOR 

CINEMA, THEATER AND 

CONVENTION HALL EQUIPMENT 

OCTOBER 3-7, 1977 

Palais Sud— Pare des Expositions 

Porte de Versailles 

Paris, France 

2ND INTERNATIONAL FAIR FOR 

MOTION PICTURE PRODUCTION 

EQUIPMENT 

380 manufacturers showed their theater, concession, and production 

equipment at the first CISCO, held in Paris, June 1975. Over 

6,000 professionals including large numbers of theater owners and 

film production people from 66 countries visited the exhibits. 

Over 145 manufacturers have already reserved booth space for 

the second CISCO, with the total figure expected to top 500. The 

number of professional visitors is expected to reach 10,000. 

If you dre interested in selling to the international theater market or 

film production market— if you are interested in setting up foreign 

distributors— if you are looking for licensing arrangements— you 

should have a booth at CISCO. 

Among companies that will be showing equipment are: American 

Seating, Pulsar, Christie, Cinemaccanica, Control Systems Ltd., 

Conrad hianovia, Kinoton, J.B. Lansing, Siemens, Cinelume, Bell & 

Howell, Agfa, Bauer, Bolex, Euming, Cinema Products, 3 M, 

Philips, Rank Seating, Telefunken. 

BERNARD CHEVRY 

Commissaire General 

XAVIER ROY 

International Director 

For complete details write or call 

U.S.A.: 

JOAN WHEN OR JOHN NATHAN 

CISCO 

30 Rockefeller Plaza-Suite 4535 

NewVt-rk, NY 10020 

212-4891360 

Telex 235 309CVMU 

FRANCE: 

JACQUES GIBOUT 

3 rue Garnier -92200 Neuilly 

Tel (1)747 84 00 

Telex 63 05 47MIP-MID 

U.K.: 

LIZ SOKOSKl 

E S E O Ltd 

8 Dorset Square— London NWl 

Tel (01)723 82 32/33/34 

Telex 25230 MIPTV-MIDEMLDN

' 

Orleans: 

1 Louis: 

. - Western 

NATIONAL FILM WEEKLY 

BEN SHLYEN 

blished In Nine Sectional Editions 

iitor-in-Chiei and Publisher 

'H M. DELMONT ..Manaijing Editor 

mS SCHLOZMAN ...Business Mor. 

( BURCH Equipment Editor 

'H KAMINSKY Edito 

. 

cation Offices: 825 Van Brunt Blvd. 

IS CUy, .\lo. 64124. (816) 241-7777 

i-rn Offices: 6425 Uollywood lihil. 

wood. Ca., 9002S (213) 4S5-US6. 

rn Offices: 1270 Sl.ith A\eniit. Siilto 

. ItocliefeUer Center, New York, N.Y. 

5n Office: Anttiony Gruner. I tVouil- 

Way. FIncliley, N. 12. Teleptiune 

Iiuerque: Ctiuck Mittleiitadt. P.O. liux 

;14. Station C 87108. Tele. 26S- 

178, 265-1791. 

[ita: Genevieve Camp. IGG l,tnilt)frt;li 

ive, N.E. 30305. 

[more: K&le Savage, 3607 Sprlnfdale, 

216. 

I>n: Ernest Warren. 1 Colgate Road, 

,:edtiam, Mass. 02192. Tele. (617) 

4-1657. 

1 

lUo: Edward F. Meade. 760 Main St., 

202. Tele. (716) 854-1555. 

igo: Frances B. Clow, 175 North Ken- 

(ortli. Oak Park, ni. 60302. Tele. 

.12) 383-8343. 

nnatl: lieUra Belen, 3785 Fox Run, 

I. 608, 45230. Tele. (513) 793- 

127. 

land: Elaine Fried. 3255 Crenway 

i. 44122. Tele. (216) 991-3797. 

Dbus: Jim Pearce, 230 Qraceland 

vd., 43214. Tele. (614) 885-2610. 

is: Mable Giilnan, 6927 WInton. 

er: Bruce Marshall. 2881 S. Cherry 

ay, 80222. 

Moines: Cindy Vlers, 4024 E. .Maple, 

>317. Tele. 266-9811. 

olt: Vera Phillips, 131 Bitot St. 

est, Windsor, Ont. N9A 6V8. 

ford: Allen M. Wtdem. 30 Pioneer 

•lie. W. Hartford 06117. Tele. 232- 

01. 

inapolls: Robert V. Jones. 6385 N. 

irk, 46220. Tele. (317) 253-1536. 

lionvlUe: Robert Cornwall, 3233 Oolie 

St., 32205. Tele. (904) 389- 

,578. 

phis: Earllne Eans, 3849 Maid Marlu 

Lane, 38111. Tele. 

I 

452-4220. 

Inl: Martha Lummus, 622 N.E. 98 St. 

iautee: Wally L. Meyer. 13637 N. 

reen Bay Bd., 52 West, Mequon, Wl« 

H092. Tele. (414) 242-0643. 

[leapolis: Bill Weill, St. Paul Dlsitch. 

63 E. 4th St.. St. Paul. Minn. 

Mary Greenbaum. 2303 

endpz St. 70122. 

homa City: Eddie L. Greggs, 1108 

.W. 37th St.. 73118. Tele. (405) 

'iia: Larry Williams, 950G Taylor. 

S134. Tele. (402) 571-2731. 

In Beach: Lois Bniiraoel, 2860 S. 

cean Blvd., No. 316, 33480, Tele. 

305) 688-6786. 

'adelphla: Maurte n. Orodenker. 312 

•. Park Towne Place, 19130. Tele. 

216) 567-4748. 

'.*urth: It. F. Kllngensmlth, 516 

>anette, Wllktnsburg 15221 Tele. 

412) 241-2809, 

Robert Olds. 13640 BE 

Ing Rd.. 97236. 

Fan R. Krause, 818A Longre 

Iirlve, 63132. Tele. (314) 991- 

746. 

! I.iilie rity: Keith Perry, 264 E. 1st 

...rth. 84111. Tele. (SOD 328-1641. 

I Anli.nlo: Gladys Candy, 519 On- 

Inclrmatl Ave. Tele. (512) 734-5627. 

i Francisco: Cathy Meyer, Jan Zones 

Bency. 1177 California St., Suite 

33. 94108. Tele. (415) 673-1960. 

S tie: atu Oolilman, Apt. 404, 101 N. 

6th St.. 98103. Tele. 782-5833. 

r»n: i;ib Clark. 433 N. Grande, Apt. 

. 85705. 

?hlDgtriii: Vlriilnla R. Collier. 5112 

r.nnecrlcut Ave., N.W., 20008. Tele. 

202) 362-0892. 

IN CANADA 

Iwy: Madne McBean. Suite 206. 349 

4th Ave., S.W., T2R 0M4. 

Vitreal: Tom Cleary. Association des 

Toprletalres de Cinemas du Quebec, 

720 Van llurne. Suite 4-5, H38 1Z7. 

Clua: Steve O'Brien, 1110 Shllllngton. 

;iZ 7Z2. 

I into; J. W. Agnew, 274 8t. John's 

d. M6P 1V5. 

Vcoiiver: Jimmy Davie, 3245 W. 12, 

6K 2R8. 

fnlpeg: Robert Hucal, 500-232 Porekly. 

ted Publi&itlons, iJic.. 

*:• Van Brunt Blvd., Kansas City, Mlssjri 

64124. Subscription rates: Sectional 

Btlon, $15.00 per year, foreign. $25.00. 

Ilional Executive Edition: $25.00. forti. 

$30.00. Single copy. 75c. Second 

postage paid at Kansas City, 

I'lllcatlon No. 062260. 

iUGUST 8, 

M. Ill 

1 977 

No. 18 

/Ae TuAe e-i 'me m&ti&i^^ nobcAe y}zcL6^ 

Editor, The Wall Street Journal: 

RIGHT AS RAIN! 

July 27, 1977 

Permit me to comment on the article uhich appeared in The Wall 

Street Journal on July 18, in uhich a report by Arthur D. Little, Inc. predicted 

the demise of motion picture theatres by 1985. 

I have been in the motion picture exhibition business for the past 

52 years. In 1949, my company built the first television station in Florida 

— WTVJ /Miami — despite the feeling in the motion picture industry 

that television nould make movies obsolete. I predicted to the contrary, 

and as president of the Theatre Onners of America for several years, I 

reiterated that motion pictures nould continue to do business in spite of 

competition from television. I am happy to sfiy I nas correct. 

Today, my company is engafied in a pilot study of over-the-air pay 

TV in the Neiv York City metropolitan area because ue feel there is a 

market for this service. While ue believe that young people— nho today 

make up the majority of movie patrons— nill continue in the future to 

go away from home for their entertainment, there is a large segment of 

the older population that nould rather stay at home and natch recent 

films on television. 

I do not believe that pay TV nill put free TV out of business, nor 

nill it make motion picture theatres obsolete. In speaking to exhibitors 

at various conventions, I used the phrase, ''Every home has a kitchen, but 

good restaurants still do business.'" As long as our theatres have good 

product— as they do now with such films as ''Rocky,'" "The Deep," "Star 

Wars,"' "The Spy W ho Loved Me," "A Bridge Too Far," and "The Other 

Side of Midnight"— they will continue to be patronized by the younger 

generation of moviegoers who want to go out and be entertained at an 

affordable price. 

Thus, it is my opinion that theilres will survive, and my company 

has no intention of closing its theatres. In fact, we are expanding in certain 

areas. At the same time, we want to be in the forefront of pay TV, as 

we ivere with free television 29 years ago because we believe that various 

forms of entertainment can co-exist— and that competition is a healthy 

factor in any business. 

KilJiiiil.il |p\ ii.rriiission of 

MITtHKl.l. WOI.KSON 

MITCHELL 

Cordially. 

President 

WOLFSON 

Wometco Enterprises, 

Inc.

Exhibifor Production Participation 

Concept Described by Bob Levine 

By RALPH KAMINSKY 

HOLLYWOOD—Bob Levine, president 

of Challenge Pictures Corp. and a veteran 

of 20 years in exhibition, is extending a 

challenge to theatre operators to get behind 

films he plans to produce with what he calls 

a "new concept" to restore business viability 

and survival for exhibitors. 

"The time is now" is l.evine's theme in 

explaining what he believes to be a "most 

unique program" to obtain what amounts 

to active participation by exhibitors in 

helping 

him to fund pictures. 

In essence. Levine's plan offers exhibitors 

three options under which they can make 

exhibition deals for the features Challenge 

Pictures will 

produce. 

Plan 50-50 Split 

Under Option A, exhibitors will be able 

to keep 90 per cent of their boxoffice 

grosses for cash advances to be paid in accordance 

with a sliding scale starting at 

$500, based on a $1,500 weekly gross, and 

up to $2,500 on a $7,500 and over weekly 

gross. 

Option B gives exhibitors 80 per cent of 

the gross, if they give Levine irrevocable 

letters of credit and sign agreements based 

on the advance scale. 

Under Option C, exhibitors and Levine 

would split boxoffice receipts on a 50-50 

Adding to the uniqueness of the plan, 

Levine said, is the fact that Challenge will 

provide a completion guarantee on the film 

by itself and will guarantee delivery of 

prints and national advertising. 

Levine stated he plans to offer the detailed 

plan, plus a contract and a letter of credit 

form in four-page advertisements in Boxoffice 

in August. The advertising pages also 

will carry artwork, synopses and the potential 

cast lists of the first two pictures he 

plans to make. 

His picture financing and distributing 

concept, according to Levine, has emerged 

after six months of concentrated discussions 

and analysis which included many hours of 

consultation with leaders of the two major 

exhibition organizations. 

In some respects, the Challenge plan resembles 

NITE's proposal to obtain exhibitor 

playdates and advance guarantees, a 

concept which that organization now is developing 

and for which Challenge Pictures 

has been designated as the packager of new 

product. But Levine assured that his plan is 

in no way a replacement of the one which 

NITE will develop through its Motion Picture 

Institute of America. 

Chance for Mutual Aid 

"This is the first time that anyone has 

come along to do something for the exhibitor. 

And it also is about time exhibitors 

did something for themselves," he asserted. 

Once his advertisements are published, 

Levine said. "It will be up to the exhibitors. 

They'll have 30 days to respond to the proposal." 

He will follow up on the ads by 

sending out brochures and making trips 

around the country to talk personally with 

exhibitors. 

"If 1.500 exhibitors respond, we'll be 

able to go ahead with our first picture." he 

added. 

Levine emphasized that he will rely heavily 

on the personal friendships and contacts 

he has developed during his 20 years in 

the business. He was an exhibitor with 

basis and exhibitors would be asked only to Brandt Theatres nine years. For 1 1 years, 

guarantee playdates and make their payments 

he was with National Screen Service, headquartering 

within ten days after the two-week 

run is completed. 

New York. 

in St. Louis. Philadelphia and 

Levine says he is convinced that his taking 

the short end of the percentage deals 

Charts Ten Films a Year 

and giving the lion's share of the grosses Challenge 

position complete 

Pictures expects 

at least ten 

to be 

pictures 

in a 

a 

will be good business for his company and 

to 

year, "if the exhibitor does something rather 

for participating exhibitors. 

than simply complaining" about his problems. 

All cash and letters of credit will be held 

in escrow, Levine said, until enough funds 

The first two projects on the Challenge 

are accumulated to equal a film's budget 

and the cost of prints and advertising as 

slate are "Autopsy," budgeted at $3,000,- 

000. including print and advertising costs, 

well. Under Option A and Option B. Levine 

and "The Rebellion of Yale Marratt," budgeted 

said. Challenge would pay all advertising 

at $4,000,000. 

costs and, unlike the usual distribution deals 

"Autopsy" is based on the novel by John 

currently in effect, exhibitors would have 

no further costs on the films. Under Option 

Feegel and is a mind-twisting story about a 

pathologist opposing a cast of conspirators 

C, Challenge and the exhibitors would split 

whose prize is $1,000,000 in insurance 

advertising costs equally. 

money. Levine and Edward Pressman will 

Film Completion Guarantee 

co-produce and Ben Gazzara has been signed 

for the lead role. 

Levine, Pressman and Richard Wilson 

will co-produce "The Rebellion of Yale 

Marratt," based on the novel by Robert 

Rimmer, whose book "The Harrad Experiment" 

was made into a film that grossed 

$9,000,000 domestically. 

Edwards Set for 'Harper Valley' 

NEW YORK— Phil 

Borack, president ol 

April Fools Productions, has announced that 

his company has signed veteran Hollywood 

producer-writer George Edwards to write 

and produce "Harper Valley PTA." Edwards' 

latest film is the successful thriller "Ruby." 

'Communion' to Hemdale 

For Distribution in UK 

HOLLYWOOD — "Communion." a 

psycho-horror thriller, has been acquired for 

distribution in the United Kingdom by the 

Hemdale Film Group, it was announced by 

John Daly, Hemdale chairman who is in 

Hollywood on a buying trip to increase his 

company's releases for worldwide distribution. 

He said the new acquisition will be added 

to the current double-bill release of "Carquake" 

and "The Giant Spider Invasion," 

which have been setting boxoffice records 

in Great Britain since April. Allied Artists 

will release "Communion" in the U. S., Daly 

said. 

"Communion" was produced by Richard 

Rosenberg, with Alfred Sole directing the 

screenplay which he wrote with Rosemary 

Ritvo. Starring are Linda Miller. Mildred 

Clinton, Pamela Sheppard and Brooke 

Shields, with Lillian Roth, Antonino Rocco 

and Louisa Horton in guest appearances. 

National Film Day Decal 

Available to Exhibitors 

NEW YORK—Motion picture exhibitors 

who partcipate in National Film Day '77 

will be presented decals recognizing their 

support. The decals, which are sent to the 

exhibitors when they sign and return the 

pledge to participate, state that the theatre 

supports the work of the American Film 

Institute to bring better motion pictures to 

the American public. 

National Film Day is the annual fundraising 

effort by America's motion picture 

industry for the AFI which takes place this 

year Monday (22). Participating theatres 

across the country will contribute part of 

that day's gross revenue to support the institute. 

'Rose Garden' Continues 

To Bloom at NYC House 

NEW YORK— After a hot second week 

total of $35,691 at the Cinema I in New 

York, New World Pictures' "I Never Promised 

You a Rose Garden" continued the 

trend with a sizzling third-weekend business 

of $18,765—$5,084 Friday. $7,813 Saturday 

and $5,868 Sunday. 

The New World Picture starring Bibi 

Andersson and Kathleen Quinlan, was directed 

by Anthony Page from a screenplay 

, 

by Gavin Lambert and Lewis John Carlino. 

executive-produced by Roger Corman and 

Daniel H. Blatt and produced by Edgar J. 

Schcrick and Terence F. Deane. 

'Final Chapter' Grosses 

$1,005,882 in NC Area 

LOS ANGELES — "Final Chapter- 

Walking Tall," a Bing Crosby Production, 

starring Bo Svenson, grossed $1,005,882 in 

its first three weeks in the Charlotte, N.C., 

area, according to James Whiteside. BCP's 

vice-president in charge of sales and marketing. 

AIP is releasing the feature. 

BOXOFFICE Augu.st 8. 1977

National Film Day Parly 

Hosts Named by Velde 

NEW YORK—Film distributors in the 12 

major markets designated as hosts at "thank 

you" parties sponsored by the American 

Film Institute have been announced, with 

each holding receptions and screenings for 

industryites in the various areas who participate 

in National Film Day, to be observed 

Monday (22). 

James R. Velde. senior vice-president of 

United Artists Corp. and chairman of this 

year's NFD. annual fund-raising effort on 

behalf of the AFl, announced the 

hosts and party dates: 

following 

Milton H. London, president of Metropolitan 

Exhibitors, Detroit, July 19; A. .Alan 

Friedberg. president. Sack Theatres. Boston. 

July 21: John H. Rowley, vice-president. 

United Artists Theatre Circuit, Rowle> 

United Division. Dallas, Monday (1): Douglas 

J. Lightner, president. Commonwealth 

Tneatres. Kansas City. Tuesday (2); John 

A. Dobbs. president. Gulf States Theatres. 

New Orleans. Thursday (4); Marvin Gold 

man, partner. K-B Theatres. Washington. 

D.C.. Monday (8): Salah M. Hassanein. executive 

vice-president. United Artists Theatre 

Circuit. New York City. Tuesday 

and Wednesday (9. 10): Richard A. Fox. 

president. Fox Theatres Management Corp.. 

Philadelphia. Thursday (11); Irving M. Levin, 

president, San Francisco Theatres, San 

Francisco, Monday (15); John "Jack" Clark, 

president of NATO of Illinois, Chicago, 

Monday (15): Frederick G. Storey, president. 

Storey Theatres. Atlanta. Wednesday 

(17). and Stanley L. Stern, senior vice-president. 

Wometco. Miami. Thursday (18). 

Distributors and exhibitors participating 

in NFD will contribute part of that day's 

gross theatre revenues from throughout the 

country to support the AFI. To date, nine 

motion picture companies have agreed to 

make their releases available for NFD: 

Allied Artists. American International Pictures. 

Avco Embassy Pictures. Columbia 

Pictures, Paramount Pictures, 20th Century- 

Fox, United Artists Corp.. Warner Bros.. 

and Walt Disney/ Buena Vista. The National 

Ass'n of Theatre Owners board of 

directors has endorsed NFD and the participation 

of its member exhibitors. 

Warners, Richard Pryor 

Sign Four-Film Pact 

NEW YORK— Richard Pryor and Warner 

Bros, have signed an agreement under 

which Pryor will star in a minimum of four 

films in four years, it was announced by 

Ted Ashley, chairman of the board of Warner 

Bros. The films will be produced as an 

association between Warner Bros, and Richard 

Pryor Enterprises. David Franklin. 

Pryor's attorney, will function as executive 

producer on all films. 

Pryor recently made his dramatic starring 

debut in motion pictures for Warner Bros, 

in "Greased Lightning." currently in release 

and recording high grosses wherever it has 

opened. 

The first film under this agreement will 

get under wav in earlv 1978. 

Dynarama Creator Ray Harryhausen 

Discusses fhe Production of 

By JOHN COCCHI 

NEW YORK—The names of creative 

people— directors, writers, producers and 

others—aren't aeneralls v\ell-kni: 

Producers Charles H. Schneer, lefl, 

and Ray Harryhausen confer on an 

action scene during the filming of "Sinbad 

and the Eye of the Tiger."' 

of the trade except for the very top talents. 

One is a man who has been working in the 

special-effects field for many years and 

whose name has special meaning to any film 

buff, fantasy or science-fiction fan—Ray 

Harryhausen. Currently the co-producer 

with Charles H. Schneer of Columbia's "Sinbad 

and the Eye of the Tiger." Harryhausen 

also wrote the story with "Arabian Nights" 

scholar Beverley Cross and created the 

special 

visual effects in his Dynarama process. 

Worked on Puppetoons 

Originally interested in acting. Harryhausen 

was so impressed by Willis O'Brien's 

special effects in "King Kong" (1933) that 

he decided to pursue a similar career. His 

college-made film "Evolution" may have 

been an impressive undertaking for a selftaught 

amateur but he admits that the "Rites 

of Spring" sequence in Disney's "Fantasia" 

(1940) completely overshadowed what he 

did. In 1939. he started a professional career 

with George Pal and became associated with 

the Puppetoons series, stop-motion shorts 

which used puppets rather than cartoon figures. 

Harryhausen worked on Pal's famous 

Jasper character. 

After World War II. Harryhausen worked 

with his inspiration, O'Brien, on "Mighty 

Joe Young" (1949). a Kong-type film which 

took three years to complete. The sciencefiction-monster 

cycle of the '50s was helped 

Sinbad' 

along by Harryhausen's first contribution to 

thatVnre. "The Beast From 20.000 Fathoms" 

(1953). A long association with 

Schneer began with "It Came From Beneath 

the Sea" (1955) and has continued 

through a dozen films. For Cokmibia. they 

have made such moneymakers as "The 7th 

Voyage of Sinbad" (1958), "The Three 

Worlds of Gulliver" (1960), "Jason and the 

Argonauts" (1963) and "The Golden Voyage 

of Sinbad" (1974). 

Dynarama is an improvement oi Harryhausen's 

original Dynamation process, 

which combines live action with his animated 

creations. The intricate work of finishing 

the story and filming the live-action 

and animation sequences can take as long 

:is three years; the new "Sinbad" film took 

14 months for completion of the animation. 

Apart from his other involvements. Harryhausen 

also seeks out new and exotic locations 

for exteriors. "Sinbad and the Eye of 

ihe Tiger" was made on the island of Malta. 

Ill seldom-seen Petra in Jordan and in such 

Spanish sites as Almeria. Avila. Manzanares. 

Toledo and Pico de Europa. 

Petra. near the Gulf of Aqaba. was lost 

until 80 or 90 years ago and is accessible 

only through a gorge. Harryhausen scouted 

it while on a second honeymoon. Equipment 

had to be brought in on horses and in jeeps 

for filming there. For the ice scenes, the 

Spanish Pyrenees near the Spanish-French 

border were used. Sam Wanamaker overcame 

an aversion to fantasy to become the 

director. 

Defends Nudity in G Films 

A student of mythology, Harryhausen 

likes to use various actors as Sinbad. to 

achieve different characterizations and also 

to inform the audience that each film is a 

new one rather than a reissue (the other 

"Sinbad" films have done excellent business 

in rerelease, incidentally, without benefit of 

TV exposure). Thus. Patrick Wayne follows 

in the footsteps of Kerwin Mathews and 

John Philip Law as the "Arabian Nights" 

adventurer. Harryhausen defends the largerthan-life 

performances of such people as 

Margaret Whiting, who portrays the villainess 

in "Sinbad and the Eye of the Tiger": 

after all. they're playing larger-than-life 

characters, he points out. He also defends 

the use of nudity in the G-rated film: you 

couldn't expect Taryn Power and Jane Seymour 

to be bathing in Jantzen swimsuits in 

ancient t^mes. Also, it's a non-erotic scene. 

A favorite at science-fiction conventions. 

Harryhausen has attended several only recently. 

Aside from touting "Sinbad" in New- 

York, he's been to Dallas. Houston, Fort 

Worth. Detroit and Los Angeles for the 

film's openings. His new project, now in the 

development stage, is a non-Sinbad feature, 

says the special 

effects whiz. 

George Pal Unveils Plans 

For 'Voyage of the Berg' 

HOLL'^WOOD — George Pal. head of 

George Pal Productions, announced that a 

feature film titled "The Voyage of the Berg" 

is now in preproduction. The project, he 

said, has been in development for more 

than a year. 

"The Voyage of the Berg" concerns the 

proposal of a country in the Middle East to 

transport an iceberg from .Antarctica to 

obtain fresh water for the irrigation of its 

desert 

lands. 

BOXOFFICE August 8, 1977

FVI's Goal Is Three Films a Year 

Manuel S. Conde Planning 

Spanish-Language Films 

MIAMI—Manuel S. Conde. Hollvwoodbased 

independent producer, has been holding 

several press conferences and business 

James H. Southard, left, and Edward L. Montoro. head Film Ventures International, 

Atlanta-based film production and distribution firm. 

ATLANTA—Edward L. Montoro. the 

founder of Film Ventures International, has 

been accumulating a record of commercial 

successes that is unequaled in filmmaking 

history in the state of Georgia. Presently, 

the Atlanta-based film distribution and production 

company has the feature "The Day 

of the Animals" showing nationally after 

debut in late May in 500 cities in the U.S. 

and Canada. Montoro reports that he's already 

sold the science-fiction thriller to CBS. 

"I think that's a great pat on the back for 

FVI's production efforts," the 41 -year-old 

Montoro declared. 

He says that he expects "The Day of the 

Animals" to outgross his last production, 

"Grizzly," theatrically. To date, "Grizzly" 

has racked up a gross of over $6,000,000. 

FVI's previous release, "Beyond the Door," 

produced a final gross of over $5,500,000. 

"We now feel, from the performance of 

our last three films, that we know where we 

belong in the industry and where we are 

going." Montoro stated in an interview in 

his corporate offices on Peachtree Road. 

"Our plan in the future is to keep on producing 

and marketing in the same manner. 

Our goal is three pictures a year, based on 

a budget of approximately $1,500,000 

each." 

FVI Founded in 1971 

Montoro founded the company in Atlanta 

in 1971 for the national distribution and 

marketing of motion pictures produced in 

Europe featuring American stars. FVI's first 

acquisition, the Italian-made "Boot Hill." 

was supplied to exhibitors around the country 

for a distribution gross of $1,250,000. 

Next came the comedy starring Senta Bcrgcr, 

"When Women Had Tails," which performed 

well at the boxoffice. 

The head of FVI prefers to treat the film 

industry as a 

"serious business," rather than 

as a "show business" activity. "Having a 

its 

film dosn't mean anything. You've got to 

get out there and push it just like you would 

any product." he explained. He's attempted 

to minimize production risks by preselling 

TV and foreign rights, while maintaining 

distribution rights. 

Appointed by Jimmy Carter 

In 1972 Montoro was a major influence 

in the establishment of the Georgia State 

Film Commiss'on by then Gov. limmy Carter 

and was appointed as one of the original 

members of that body by the state's chief 

executive. With the 1976 filming of "Grizzly," 

which was lensed entirely in Georgia, 

the FVI founder catapulted his company 

into the film production business and gained 

personal recognition as one of the 

most creative young producers. 

industry's 

"I think the biggest benefit of shooting 

in Georgia," Montoro remarked, "is a state 

Department of Industry and Trade that cuts 

through red tape on the local level and provides 

a producer the wherewithal to work 

effectively, rapidly, and to bring in his films 

on time and on budget. A motion picture 

is an expensive proposition that can run as 

much as $100,000 a day. Ed Spiva at the 

Department of Industry and Trade has been 

instrumental in dealing between the producers 

and the people in local areas and in creating 

a favorable climate. It has made film 

production in Georgia fun. It has been very, 

very advantageous to the state and also to 

us as a distributor." 

Uses Local Technicians 

In addition, he pointed out, "When we 

are on location in Georgia we hire lots of 

local people to work on our film crews and 

in other capacities. We spend a lot of money 

in the local area." 

Montoro became interested in filmmaking 

in 1966. after the small plane he was piloting 

near Cleveland crashed. He received 

(Continired on page 8) 

meetings with various members of the Latin 

community here regarding the scheduling of 

diverse Spanish-American productions of 

feature films for theatres and TV. 

Plans are to film feature-length projects 

in both English and Spanish for release in 

the U.S. on TV and in Latin countries in 

theatres. Use of authentic Latin players in 

both English and Spanish-speaking roles is 

of top priority. 

Formerly a filmmaker in pre-Castro 

Cuba, Conde also has a TV documentary 

under way concerning the plight of Cuban 

refugees throughout the world. The special 

will feature several top Cuban actors now 

living in exile as well as prominent Cuban 

businessmen. To show the Cuba that once 

was. compared to what the country is now. 

Conde will draw upon a vast library of feature 

films, documentaries and TV commercials, 

all made in Cuba. 

890 Advance Trailers Set 

To Plug MGM's 'Telefon' 

CULVER CITY—Nearly six months before 

its scheduled Christmas 1977 release. 

MGM's "Telefon," starring Charles Bronson 

and Lee Remick, will have a total of 

890 teaser trailers on theatre screens 

throughout the U.S. and Canada. 

Created by MGM and United Artists, the 

trailers are being made available via National 

Screen Service in all domestic exchanges. 

The program was launched with 

an initial shipment of 690 trailers within 

a ten-day period and is being followed by 

another 200 scheduled for theatrical showings 

in late July and early August. 

A Siegel film, "Telefon" is a contemporary 

spy thriller produced by James B. Harris 

and directed by Donald Siegel. United 

Artists will release the film. 

Sandford Wilk Exiting WB 

General Sales Mgr. Post 

BURBANK—Sandford Wilk has announced 

he will soon be leaving his post as 

assistant to the general sales manager at 

Warner Bros., where he has been since 

December 1975. Before making the move 

into sales with Warners, Wilk served as 

general counsel for National General Pictures 

and as senior counsel for Columbia 

Pictures. 

He will announce his future plans soon. 

'Cruisin' High' Scheduled 

For Aug. 17 Multiple Bow 

LOS ANGELES — "Cruisin' High," a 

Pine-Thomas production written and produced 

by Bill Thomas and directed by John 

Bushelman. opens its initial engagements in 

40 theatres in the Boston territory and 30 

in the Jacksonville area Wednesday (17), 

according to Richard S. Ellman of Ellman 

Enterprises. 

BOXOFFICE Augus 1977

Warren B. Smith Is Named 

Association Films Prexy 

NEW YORK—Warren B. Smith has been 

named president and chief executive officeof 

Association Films, a subsidiary of Macmilian. 

Inc. Smith, who also is a senior 

vice-president of Macmillan. has been with 

the company 1 7 years and has broad experience 

in marketing and general management. 

A 1940 graduate of the Wharton 

School, University of Pennsylvania, with a 

B. S. degree in economics, he resides in 

Westport. Conn. 

Association Films is a distributor of 

16mm industry-sponsored films to movie 

theatres, TV stations and institutions such 

as schools, churches and clubs. 

Herb Pickman Joins UAET 

In Nat'l CoOp Ad Post 

GREAT NECK, N.Y. — Herb Pickman, 

film industry advertising and publicity executive, 

has been appointed national cooperative 

advertising coordinator for United Artists 

Eastern Theatres, it was annoimced b\ 

Salah Hassanein, president. 

The appointment marks the return to the 

organization by Pickman who previously 

held a similar position with UAET for a 

period of four years prior to joining Levitt- 

Pickman Film Corp.. from which he has 

resigned. 

Long associated with the industry, he 

headed special roadshow engagement departments 

at both United Artists Pictures and 

Universal, where he coordinated national advertising 

and publicity with the respective 

sales departments for many years. 

His new duties will include setting cooperative 

advertising campaigns and budgets 

in all major markets in conjunction with the 

various film distributors. 

'Apocalypse' Is Scheduled 

For April 7 NYC Premiere 

NEW YORK — "Apocalypse Now." 

Francis Coppola's epic adventure starring 

Marlon Brando, Robert Duvall, Martin 

Sheen and Dennis Hopper, will have its 

world premiere in New York April 7. 1978, 

at the Rivoli Theatre. Produced and directed 

by Coppola on location in the Philippines, 

the film was written by John Milius and 

Coppola. 

It is the first major international motion 

picture set against the background of the 

Vietnamese conflict since the end of hostilities. 

World Wide Acquires 

Rights to 'Big Time' 

HOLLYWOOD — World Wide Films 

Corp. has acquired distribution rights to 

"Big Time," for which singer William 

"Smoky" Robinson was executive producer 

and wrote the music for the soundtrack. It 

will open in August at the Oriental Theatre 

in Chicago. 

The film stars Christopher Joy. Roger 

Moslcy. Jaync Kennedy, Vince Martorano 

and Milt Kosian. 

'Spy Who Loved' Breaks 

Records in Hong Kong 

New York— "The Spy Who Loved 

Me." k'lilh in the series of James Bond 

adventures, has become the all-time 

boxoffice champion of Hong Kong, 

grossing, in its first week of release, a 

record-breaking $273,667, it was announced 

by Ernst Goldschmidt, United 

Artists senior \ ice-president and foreign 

manager. 

Now playing at six Hong Kong 

houses, "The Spy Who Loved Me," 

starring Roger Moore, has broken all 

records established by previous Bond 

pictures as well as shattering the individual 

boxoffice records at those six 

sites. 

Goldschmidt also noted that "The 

Spy Who Loved Me" has outgrossed 

every film to play Hong Kong for a 

comparable period. 

Peter Miller Gains Rights 

To French Film 'Blue leans' 

NEW YORK — Literary and film 

agent 

Peter Miller has formed Peter Miller Enterprises 

and has acquired U.S. and English 

Canadian distribution rights to "Blue Jeans." 

a French film with English titles (and some 

dialog in English). Miller discovered the 

film at the Cannes Festival and is now 

looking for a distributor who will take the 

film into release and/or entering into a coventure 

deal with a distributor. 

Directed by Hugues Burin des Roziers 

and produced by Jean-Pierre Fougsa. "Blue 

Jeans" depicts the cruel innocence of 13- 

year-olds as they ostracize a friend who 

switches friendship from a young girl to 

his rival for her affections. Featuring a cast 

of unknowns, it takes place in France and 

England. 

'Eat My Dust!' Continues 

Record Pace in Canada 

LOS ANGELES—"Eat My Dust!", the 

largest grossing New World Pictures film in 

the company's history, continues to do huge 

business in French Canada more than a year 

after the feature's initial release. Produced 

by Roger Corman and starring Ron Howard, 

the comedy set two all-time weekend house 

records in Montreal by grossing $.34,085 at 

the St. Gerome and Boucherville drive-ins. 

In Quebec City, "Eat My Dust!" set an 

all-time city record by grossing $.39,327 in 

one weekend at the Montmagny. Collinc 

and Beauport drive-ins. 

Olivia de Havilland Set 

For Role in 'The Swarm' 

BURBANK — Producer-director 

Irwin 

Allen has annoiuiced the signing of twotime 

Academy Award winner Olivia de 

Havilland to a starring role in his production 

"The Swarm" for Warner Bros. Miss 

de Havilland recently co-starred in "Airport 

77." 

Bronson, Ireland, Huston 

Set for 'Love and Bullets' 

NEW YORK—Charles Bronson and wife 

Jill Ireland will team with director John 

Huston on the film "Love and Bullets. 

Charlie," it was announced by Sir Lew 

Grade on behalf of his ITC Entertainment, 

an ATV company. Filming will begin in 

Europe October 17. 

It will be produced by Pancho Kohner 

from an original screenplay by Wendell 

Mayes, who also wrote the original script 

for "Death Wish," one of Bronson's greatest 

hits. "Love and Bullets, Charlie" is the 

first of four ITC pictures starring Bronson 

which will be filmed over the next three 

years. 

Huston plans to shoot in such far-ranging 

locales as Zurich, Zermatt, Amsterdam, 

Paris, London, Rio de Janeiro, Dallas. 

Washington D. C. and Chicago. Produ;- 

tion designer will be Steven Grimes, who 

worked on such Huston films as "The Misfits," 

"The Night of the Iguana" and "Reflections 

in a Golden Eye." Principal photography 

is scheduled to be completed early 

next year, with worldwide release earmarked 

for summer 1978. 

Daly Setting Up Hemdale 

Office in Los Angeles 

LOS ANGELES—John Daly, chairman 

Hemdale Film Group, has been in Los 

of 

Angeles to meet with producers on projects 

which his company will co-produce or acquire 

for worldwide or United Kingdom 

distribution. He also has been setting up a 

Hemdale office here because of his company's 

heavy increase in participation in 

Hollywood production projects and contact 

with creative talent. 

Hemdale has had a subsidiary company. 

Hemdale Leisure Corp., with offices in 

New York under Fred Schneier. who heads 

Hemdale's worldwide sales. 

lack Nitzsche to Compose 

Music for Univ.'s 'Heroes' 

UNIVERSAL CITY—Jack Nitzsche 

has 

been signed by producers David Foster and 

Lawrence Turman to compose the music for 

Universal's "Heroes," starring Henry Winkler 

and Sally Field. Some of Nitzsche's 

previous credits include "One Flew Over the 

Cuckoo's Nest" and "Performance." 

Jeremy Paul Kagen directed "Heroes" 

from a screenplay by James Carabutsos. 

Free Blackhawk 

Films Catalog 

Plus y-1 price introductory 

offers on 

Laurel & Hardy 

W. C. Fields, 

and more. 

BOXOFFICE August 8. 1977

Changing the Title 

Made lion' Click 

By JOHN COCCHl 

NEW YORK.—Changing a film's title 

and,' or its advertising campaign is nothing 

new but obviously it still can do wonders. 

Peter Kares, head of Scotia American Films 

here, had a semi-documentary titled "Christian 

the Lion." which starred Bill Travers 

and Virginia McKenna. and felt it could 

generate good business in the family market. 

When first-run openings proved less than 

satisfactory, the film was pulled and given 

a new look under the title "The Lion Who 

Thought He Was People." So far. in new 

openings, it's a hit. 

Kares. who also has produced and directed 

some of his company's films, admits that 

nine out of ten pictures which aren't successful 

the first time around won't work at 

any time. Realizing this, he nevertheless believed 

enough in "Christian" to listen to 

friend and publicist Harold Rand, who 

brought in Max Stein to create a new approach. 

A former creative advertising director 

for 20th Century-Fox and Warner 

Bros.. Stein suggested the new title, which 

Kares admits he didn't like at first. Gradually, 

he accepted it and now says he thinks 

the new tag is absolutely right. 

Exhibitors Vetoed Title 

The exhibitors themselves told Kares that 

the old title was wrong—the most common 

misconception among patrons was that it 

was a biblical feature about Christans and 

lions. Actually, it's a true-life story of how 

Travers and wife McKenna took charge of a 

lion born in captivity and retrained it to adjust 

to living in the African wilds. A first 

opening early in 1977 in Indianapolis was 

with 14-degrees-below zero weather and 

little patronage. A good break in Houston 

in March also was disappointing. 

At this point. Kares decided to pull the 

film—some 600 playdates already had been 

booked—and adopt a new selling plan. The 

ad campaign now stresses a lighthearted but 

iary, Atlantic Novelty, will market a Christian 

toy lion within the next 60 days. The 

toy will range in size from a small edition 

to a large $30 item. 

With "Lion" now relaimched. Kares can 

turn his attention to a new project. "Skywatch." 

Lily Tomlin, Univ. Sign 

All-inclusive Contract 

UNIVERSAL CITY— Lily Tomlin has 

signed a contract with Universal to develop 

motion picture projects in which she will 

star, write and produce—and possibly direct 

at some future date. The pact calls for two 

films over a three-year period. 

A separate contract was signed with Jane 

Wagner, who will collaborate with Ms. Tomlin 

on some of the projects. 

Ms. Tomlin and Ms. Wagner will be 

based at Universal Studios or in New York, 

depending where the projects will be filmed. 

Lois Luger to New World; 

Nontheairical Sales Head 

LOS ANGELES—Lois Luger has been 

appointed director of nontheatrical sales for 

New World Pictures, it was announced by 

Roger Corman. president of the company. 

The appointment is effective immediately. 

Ms. Luger previously was director of film 

acquisition 

for Home Box Office and director 

of special marketing at New Line Cinema. 

In her new capacity. Ms. Luger will be 

responsible for all TV. cable, and nontheatrical 

sales. 

FVI Goal Is to Produce 

Three Pictures a Year 

(Continued from page 6) 

severe face and head injuries which required 

a recovery [jeriod of over a year. During this 

time of convalescence. Montoro became determined 

to spend his future in the movie 

industry. In 1968 he invested his savings in 

a professional camera, lighting and sound 

equipment. The end product of his initial 

foray into moviemaking was an exploitation 

picture which he wrote, produced, directed, 

edited, advertised, promoted and finally distributed 

to theatres. Titled "Getting Into 

Heaven." the film grossed $750,000.' 

With Atlanta providing the setting for 

FVI's lengthening string of film projects and 

sibilities as the guiding creative hand behind 

FVI's new filmmaking operation. He 

admits that there is a possibility that he 

eventually may be playing the dramatic lead 

in a major production. "There's just no 

telling." he reflects. "It might seem incredible 

to imagine at the moment but everything 

else ... has been incredibly successful." 

Northal Has Two Hits 

In 'Cousine/ 'Nudie' 

By JOHN COCCHl 

NEW YORK—Northal Film Distributor 

here has reason to be happy: its initial release. 

"Cousin Cousine." has just celebrated 

its first anniversary in first-run Manhattan 

houses and its second feature. "The First 

Nudie Musical." looks to be another hit. 

Company president Albert Schwartz and his 

public relations and marketing consultant. 

Renee Furst. are enthusiastic about both 

films; in one case, via subdistributor Libra 

Films, a French import has become one of 

the top grossing foreign-language features 

of all time and. in the other case, a film discarded 

by a major distributor—Paramount 

—has proven itself with a wealth of publicity 

and a heavy selling campaign. 

First Playdates Bombed 

"The First Nudie Musical" was acquired 

by Paramount from another independent 

company. Westamerica. and abandoned 

after the first engagements proved unsuccessful. 

An R-rated spoof on "adult" films 

and old-time movie musicals. "Nudie" has 

Cindy Williams as one of the stars, along 

with Stephen Nathan and Bruce Kimmel. 

the latter also the co-director, scripter and 

composer. Ms. Williams made the film before 

her stardom via the hit TV show "Laverne 

and Shirley" and has gone out of her 

way to promote "Nudie" for Northal. 

She does not appear in the nude but it was 

feared that her association with such a 

film 

might hurt her image. This has proved to be 

untrue, the actress saying that, as a performer, 

she feels qualified to attempt something 

as offbeat as this. 

Acquired From Producers 

Schwartz and his associate Imre J. 

Rosenthal, 

not content to rest on their laurels with 

"Cousin Cousine" (an Academy Award 

nominee and a legend in its own time), acquired 

"Nudie" from its producers (Stuart 

W. Phelps, Peter S. Brown and Jack Reeves) 

21 David O. Selznick classics for theatrical 

release. 

He also expects to become involved in 

production or co-production deals and has 

a European-produced feature (in English), 

with major names, ready for theatrical release 

in the near future. 

BOXOFFICE August 8. 1977

Robert F. Blumofe Named 

Director of AFI-West 

BEVERLY HILLS—Robert F. Blumolc. 

independent producer and former studio 

executive, has been appointed director ol 

the American Film Institute-West, AFI director 

George Stevens jr. announced. When 

he assumes his new responsibilities September 

1, Blumofe will be in charge of all AFI 

op)eralions and programs on the West Coast. 

As director of AFI-West, he will work to 

enlarge AFI involvement with the film and 

TV industries and the academic community. 

Blumofe most recently produced the critically 

acclaimed "Bound for Glory." His 

other credits since he began a career as an 

independent producer in 1966 include 

"Yours, Mine and Ours" and "Pieces of 

Dreams." 

Blumofe succeeds Martin Manulis, who 

has headed AFI-West since 1974 and is 

credited with consolidating and investing 

new quality and structure into the curriculum 

of the AFI training programs. Under 

his leadership the enrollment at the AFI 

C;nter for Advanced Film Studies doubled. 

Manulis resigned this summer to return to 

independent film production and currently 

is executive producer of "James at 15" for 

20th Century-Fox. 

'Sinbad' Reporting Husky 

Receipts in Hong Kong 

HONG KONG—Spearheaded by a massive 

TV advertising buildup, "Sinbad and 

the Eye of the Tiger" has opened to recordbreaking 

boxoffice returns here, with a 

huge first four-day total of $100,000 (U.S.), 

it was announced by Patrick M. Williamson, 

executive vice-president, Columbia Pictures 

International. 

The Charles H. Schneer production shattered 

record after record in its four-theatre 

debut, with additional morning and late 

evening performances added to accommodate 

the overwhelming public response to 

the new "Sinbad" adventure from Columbia 

Pictures. 

"Sinbad and the Eye of the Tiger," 

which stars Patrick Wayne, Jean Seymour 

and Taryn Power, was produced by Charles 

Schneer and Ray Harryhausen. Sam Wanamaker 

directed from a screenplay by Beverly 

Cross. 

'Cinderella' Setting New 

Records in Chicago House 

LOS ANGELES—Brandon Chase, 

president 

of Group 1 Films, reports that "Cinderella" 

is now in its eighth week at Chicago's 

Loop Theatre and is on its way to setting 

an all-time house record. The grosses are 

larger each week. Chase noted, saying, "It 

is anticipated that the picture will run 

throughout the summer and into the fall and 

winter." 

Chase reported that the huge grosses in 

such cities as Chicago, Denver, San Francisco, 

Honolulu, Philadelphia, Omaha and 

Cleveland put "Cinderella" into the "bk)ckbuster 

category" with a domestic gross now 

projected in excess of $15,000,000. 

BOXOFFICE :: August 8. 1977 

Lofty 3rd-Week Grosses 

For New World's 'Rabid' 

Los Angeles—Bob Rehme, geiicTal 

sales manager of New World Pictures, 

announced that the company's release 

"Rabid," starring Marilyn Chambers, 

grossed $1,710,500 in its third week of 

saturation release in Cleveland, Los 

Angeles, Minneapolis and Philadelphia. 

Produced by John Dunning, directed 

by David Cronenberg and executiveproduced 

by Ivan Reitnian and Andre 

Link, "Rabid" is rated R. 

MGM Signs latum O'Neal 

For Key Role in 'Velvet' 

CULVER CITY—Tatum O'Neal, the 

youngest Academy Award winner in history 

(for "Paper Moon"), has been signed by 

MGM to star in "International Velvet," it 

was announced by Richard Shepherd, senior 

vice-president and worldwide head of theatrical 

production. "International Velvet," a 

sequel to one of the studio's all-time classic 

films, "National Velvet," will be directed by 

Bryan Forbes from his own screenplay. 

Ms. O'Neal will portray the horse-loving 

niece of Velvet Brown, the character portrayed 

as a youngster by Elizabeth Taylor in 

the earlier film brought to the screen by 

MGM in 1944. Filming is slated to get under 

way this fall in England and in the U.S. 

Col.'s 'Cheap Detective' 

Completed on Schedule 

HOLLYWOOD — Neil Simon's "The 

Cheap Detective" has completed production 

on schedule after ten weeks of shooting at 

the Burbank Studios under director Robert 

Moore for producer Ray Stark. 

Peter Falk is starred in the title role of 

Simon's original screenplay of the 1930s 

and '40s detective film genre. In the central 

role of the private-eye, Falk is in an all-star 

cast, including Ann-Margret, Eileen Brennan, 

Sid Caesar, Stockard Channing, James 

Coco, Dom DeLuise. Louise Fletcher, John 

Houseman, Madeline Kahn, Fernando Lamas, 

Marsha Mason. Phil Silvers, Abe Vigoda. 

Paul Williams and Nicol Williamson. 

"The Cheap Detective," a Rastar production, 

is scheduled for release next spring by 

Cokmibia Pictures. 

'Swiss Conspiracy' Slated 

For Multiple by SJ Int'l 

NEW YORK—Raymond R. Homer's 

"Swiss Conspiracy," an SJ International 

Pictures release, has added new playdates to 

its Wednesday (31) premiere in Denver. 

Philadelphia. Washington, D. C. and Cincinnati 

will have multiple openings that 

date, followed by a general release in other 

major markets beginning September 21. 

The adventure thriller stars David Janssen, 

Senia Berger, Ray Milland, Elke Stimmer 

and John Saxon. 

NSS Extends Service 

Via AUTEXNET Plan 

Ni:\V \{)\iK I icsh Ironi its success :n 

winning a contract to process data for the 

Securities & Exchange Commission, AutEx, 

a subsidiary of Itel Corp.. has been engaged 

by National Screen Service Corp. to install 

and operate an AUTEXNET information 

system linking the 12 NSS major regional 

branch offices throughout the U.S. 

National Screen .Service is a publicly held 

corporation and the only national company 

supplying U.S. theatres with promotional 

and advertising materials as well as all types 

of projection, automation and sound equipment. 

Trailer Inventory Control 

The first phase of the AUTEXNET plan 

for NSS is 

intended to establish control over 

the NSS inventory of theatrical 

trailer prints. 

("Trailer" is the curious misnomer for 

"Coming Attractions" or "Advance Previews." 

so-called because when first introduced, 

they were spliced onto the current 

feature film print and therefore trailed after 

the regular print currently being shown). 

The successful accomplishment of Phase I 

would allow for far more efficient distribution 

of trailers to individual theatre owners, 

as well as locating and moving existing 

trailers from one location to another. It 

also would enable NSS to police the prompt 

return of these rented trailers. 

The AUTEXNET service, which is expected 

to be fully operative by Sept. 15, 

1977, will consist of an AutEx terminal 

located in each of the 12 major NSS 

branches, connected to AutEx's continuous 

on-line data network presently connecting 

these cities. It will enable each NSS branch 

to exchange information with any other 

branch, as well as send information to 

NSS' home office in New York, headquarters 

of the company's computer system, for 

further processing. After a thorough survey 

and proposal, contracts were signed by Norman 

Robbins, executive vice-president for 

NSS, and Dale H. Eckerman jr.. director, 

new business marketing for AutEx. 

UA Announces Avildsen's 

First Film Since Oscar 

NEW YORK— "Slow Dancing in 

the Big 

City," a contemporary love story set 

York, will be director John Avildsen's first 

film 

in New 

since winning the Academy Award for 

"Rocky." It will be produced by Michael 

Levee and Avildsen for release by United 

Artists. The original screenplay is by Barra 

Grant, a young actress-writer. 

Paul Sorvino, currently starring in "Bloodbrothers," 

has been signed for a starring 

role. Aside from his film work, Sorvino won 

the New York Drama Critics Award as best 

actor for his performance in "That Championship 

Season." 

Levee served as executive producer on the 

recently completed Ray Stark production, 

"Casey's Shadow." Production of "Slow 

Dancing in the Big City" is slated to begin 

on location in New York this fall.

Marked Economic Growfh Predicted 

By Analysts in New England Area 

By ALLEN M. WIDEM 

sprinting 

HARTFORD—Large-scale 

ahead at breakneck speed," remarked 

Edwin F. Estle, accounting super- 

cinema construction, 

which was very much in evidence 

visor for the New England Telephone Co. 

Dr. Edgar Miller of Maine's Division of 

across the six-state New England region 

during the early years of this decade, has 

Economic Planning commented that percapita 

decreased dramatically. Inflation has con- 

personal income growth in 1976 was 

the second highest in the U.S. "The near 

tinued to influence profit-and-loss statements 

for exhibition, while boxoffice performances 

have continued to be erratic with 

more pronounced ups and downs. 

The long-range earning potential for exhibition 

and every other component of the 

New England marketplace, however, looks 

promising, according to students of the economy 

in the states involved. The findings are 

in from the New England Economic Project 

and, although past statistical and projection 

data reflected an aura of so-called "cautious 

optimism," there is a firm indication of 

more prosperous times. 

NEEP Established in '71 

Established in 1971 to speed up the 

analysis of New England's economic statistics, 

NEEP now is comprised of regional 

firms and agencies that can plug into data 

banks on national and local forecasting and 

economic analyses. 

Dr. Edward Green, vice-president and 

economist for Data Resources, Inc., who 

also serves as a NEEP consultant, told the 

recent midyear seminar of the organization 

that New England's economic improvement 

can be expected to outpace the national rate, 

since this area experienced a considerable 

decline during the recent recession, with 

recovery signs following the rest of the 

country. 

GNP Growth Predicted 

Dr. Green is projecting a real growth 

rate in the gross national product of 5 per 

cent for the 1977-78 period, a drop of 6.1 

per cent from a year earlier. A slowdown to 

3 per cent is indicated for 1979, with a 

better performance expected in 1980. As 

for inflation, he looks for wages to increase 

7 per cent a year, with unemployment (7.1 

per cent in 1977) proving less of a business 

deterrent in the immediate years ahead. A 

drop to 6.5 per cent is expected in 1978. 

Rhode Island, which has coped with its 

worst recession since the troubled 1930s, is 

back "on a strong recovery track," according 

to Mary McGoldrick of the Industrial 

National Bank of Rhode Island. 

"In terms of employment," she observed, 

"the state had recovered completely from 

the recession last November and per-capita 

income will be rising at a 9.5 per cent compound 

rate for the 1977-78 period." 

Connecticut's current unemployment rate 

is down to approximately 7.9 per cent (from 

9.6 per cent approximately a year ago) and 

the Connecticut Department of Commerce 

is forecasting a rate slightly under 7 per cent 

by the end of 1978, according to spokesman 

Thomas P. Coffey. 

"The Massachusetts economy this year is 

future for Maine looks good, with both income 

and employment rising faster than in 

the past," he stated. 

Hans J. Wentrup, economist for the Public 

Service Co. of New Hampshire, pointed 

to continuing growth of the Granite State 

economy through 1978. 

"The latest NEEP forecast," he disclosed, 

"calls for an increase of about 20,000 jobs 

this year and an additional 17,000 in 1978. 

The annual rate of unemployment for 1977 

is estimated to be 4 per cent." 

Personal income growth in Vermont, 

which was "very strong" last year, will be 

sustained by expansion in earnings from 

manufacturing and nearly full recovery in 

the construction industry, according to economist 

Ralph R. Monticello. 

Focus on Existing Units 

Exhibition-wise, the trend for mid-1977 

is toward expansion of existing physical 

properties — "twinning and tripling." A 

handful of new projects has been firmed, 

as reported in Boxoffice, but circuits, both 

national and independent, across the New 

England states are converting single-screen 

units to doubles and triples. One of the most 

recent examples is the doubling of the Redstone 

White City Cinema, a Worcester first 

run. 

And, as noted in Boxoffice, plans by the 

Redstone interests to expand the Showcase 

cinemas 5, East Hartford, to six screens, 

have been thwarted to date by town officials 

who fear potential traffic clogs. 

Looking ahead, exhibition, which is enjoying 

a reasonably brisk summer with such 

high-grossing films as "Star Wars," is anticipating 

year-end releases from major and 

independent distributors. Sumner M. Redstone, 

president of Redstone Theatres, told 

a 

recent luncheon meeting of the Connecticut 

Ass'n of Theatre Owners that a minimum 

of 12 to 14 top releases can be expected. 

Overall, of course, the economy itself is 

very much improved, indicating a better 

boxoffice track record in the immediate 

future. 

Edw. Montanus Appointed 

Head of MGM Television 

CULVER CITY— Edward A. 

has been named president 

Montanus 

of MGM Television, 

it was announced by Frank Rosenfelt, 

president and chief executive officer of 

Metro-Goldwyn-Mayer, Inc. 

Montanus succeeds Harris L. Katleman, 

who has rcsianed. 

'Greased Lightning' Hits 

Three Cities First Week 

BURBANK—"Greased Lightning," the 

Warner Bros, film starring Richard Pryor, 

broke several house records in its first week 

in the first three situations, Philadelphia, 

Washington, D.C., and Atlanta, according to 

Terry Semel, executive vice-president and 

general sales manager for Warner Bros. 

Semel said the film is achieving considerable 

crossover attendance and has broken 

house records in both traditionally white and 

black houses. Business reportedly is exceeding 

that of "Let's Do It Again," a previous 

Warners hit. 

Michael Schultz directed the story of racing 

driver Wendell Scott for producer Hannah 

Weinstein. "Greased Lightning" also 

stars Beau Bridges, Pam Grier, Cleavon 

Vincent Gardenia and Richie Havens. 

Little. 

Andrew Fenady Finalizes 

Deal for Marciano Film 

HOLLYWOOD — Writer-producer 

Andrew 

J. Fenady has concluded a deal with 

the Marciano family to film the story of 

Rocky Marciano. the only undefeated 

heavyweight champion of the world. "Rocky 

the Undefeated" will be the title of the 

picture. Fenady says. 

Shooting will take place in Brockton, 

Mass., New York and Los Angeles. 

The entire Marciano family is involved 

the production with Fenady. Lou Marciano, 

in 

who frequently sparred with 

Rocky, 

will act as technical adviser. 

Fenady also has acquired rights to the 

hardcover biography entitled "Rocky Marciano. 

Biography of a First Son" but will use 

the title "Rocky the Undefeated." 

Van Barbieri of the Olympic Auditorium 

also is involved in the deal. 

UA's 'End' Now Filming 

In Southern California 

HOLLYWOOD—"The End," a Lawrence 

Gordon/ Burt Reynolds production directed 

by and starring Reynolds, is now before the 

cameras in Southern California. Also starring 

in the United Artists release are Joanne 

Woodward, Sally Field and Dom DeLuise. 

Signed for supporting roles are Myma Loy, 

Pat O'Brien, Strother Martin and David 

Steinberg, making his motion picture debut. 

The screenplay is by Jerry Bellson and 

Hank Moonjean is executive producer. This 

is Reynolds second directorial assignment, 

following last year's UA hit, "Gator." 

Victoria Named Manager 

Of UA of Panama. Inc. 

NEW YORK.—Jose Victoria has been 

appointed manager of United Artists of 

Panama, effective immediately, it was announced 

by Ernst Goldschmidt, United 

Artists senior vice-president and foreign 

manager. 

After a brief stint outside the company, 

Victoria rejoined UA as manager in Ecuador 

and in January 1974 assumed the position 

of manager in 

Peru. 

10 BOXOFFICE August 8. 1977

John Wayne Signs Pact 

With ABC Television 

NEW YORK.—John Wayne has signed a 

two-year exclusive TV agreement with ABC- 

TV, beginning with the 1977-78 season, it 

has been announced by Fred Silverman, 

president of ABC Entertainment. The star 

will appear as himself in si.\ major twohour 

specials, each program to be "unique 

in concept and specifically tailored to his 

talents." He also will appear as a guest star 

in one variety/special event program in 

each of the seasons. 

While praising Wayne's superstar status 

and longevity (his first starring film was 

"The Big Trail" in 1930), Silverman stated 

that the concepts for the specials will be 

drawn from the actor's symbol of "rugged 

American strength and individuality" and 

from his areas of association. These would 

include "the men of the West and the last 

century, the military heroes of this one 

and the legendary figures of the movie industry 

itself." 

CALENDARofEVENTS 

Bobbins Directing MGM's 

'Stingray' on Location 

CULVER CITY—MGM's -Stingray" 

currently shooting under the direction of 

neophyte Matthew Robbins. who collaborated 

on the screenplay with Hal Barwood. 

who is the producer of the film. Stars are 

Mark Hamill, the hero of "Star Wars," and 

Annie Potts, stage and TV actress who is 

making her film debut. Also cast is Eugene 

Roche of "The Late Show." 

Barwood and Robbins. whose previous 

screenplay credits include "Sugarland Express" 

and "The Bingo Long Traveling All- 

Stars & Motor Kings," will film "Stingray" 

almost entirely on location in Los Angeles, 

Las Vegas and Victorville, Calif. MGM describes 

the picture, due for release next 

spring, as "a triangle involving a boy, a girl 

and a car." 

Virgin Islands Festival 

Lowers Film Entry Fees 

.ST. THOMAS. V. L—The tenth annual 

Festival of the Americas here, founded by 

J. Hunter Todd, has announced reductions 

in entry fees for most categories of films. 

The festival is scheduled November 1 1-20 

and includes seminars, a "Great Director" 

retrospective and screenings 16 hours daily 

in three theatres. Over 100 new features 

will be premiered, as well as more than 200 

inicrnational award-winning short films. 

The new. lower Festival of the Americas 

entry fees include: VTR productions. $50; 

TVC's $25; TVC series $75; student films 

down to $10, and Super 8 entries. $10. Feature 

entries remain at $100 and documentaries, 

shorts and experimentals also hold 

their previous price of $50 each. In making 

the announcement, festival president Todd 

stated. "We arc able to pass these important 

savings along to the filmmaker due 

to our excellent growth rate, efficient operation 

and the continued interest of involving 

every possible company and filmmaker 

in 

our festival." 

is

— 

Walter Matthau Receives 

Award from Heart Ass'n 

LOS ANGELES—Walter Matthau. who 

is starring in UniversaPs "House Calls," was 

presented with the 1977 Heart of the Year 

Award July 27 by the American Heart Association 

on the film's set, which is at the 

Santa Fe Memorial Hospital. 

Dr. Harriet Dustan. president of the 

American Heart Ass'n and Dr. Michael 

DeBakey. famous heart surgeon, made the 

presentation. 

The award is presented annually to an 

American whose personal battle with heart 

disease gives hope and encouragement to 

other patients. 

Matthau suffered a severe heart attack in 

1966 and a decade later underwent open 

heart surgery for a coronary bypass. In both 

cases he made a quick recovery and returned 

to work. 

The plaque Matthau received cited him 

for "his courage in meeting the personal 

challenge of heart disease and for the inspiring 

example he has given other heart 

patients by his visibly active life and outstanding 

success as an actor." 

Others who have received the award include 

President Dwight D. Eisenhower, 

Pearl Bailey, John Hiller, Deke Slayter and 

Henry Fonda. 

Glenda Jackson, Art Carney and Richard 

Benjamin star with Matthau in "House 

Calls," which is a Jennings Lang production 

directed by Howard Zieff. Alex Winitsky 

and Arlene Sellers are producing from a 

screenplay by Max Shulman and Julius J. 

Epstein. 

Pano Alafouzo Appointed 

Int'l Manager by CIC 

NEW YORK— Pedro Teitelbaum, president 

of Cinema International Corp., has announced 

the appointment of Pano Alafouzo 

as international manager. Alafouzo has been 

CIC's general manager for continental 

Europe and the Middle East and in his new 

position will be responsible for international 

sales operations, reporting to Teitelbaum. 

He also will continue to supervise sales in 

Europe and the Middle East. 

Teitelbaum stated that Alafouzo has been 

one of the key executives responsible for 

building CIC's dominance in the world film 

distribution market. Through the appointment, 

which is effective immediately, CIC 

will have the services of a most experienced 

executive on a worldwide basis. 

Stein Sets AIP Features 

For Worldwide Release 

LONDON—Jules Stein, senior vice-president 

of American International Pictures 

Export Corp., was in London, England, 

July 22 arranging for the release of AIP 

films in the few parts of the world where 

they have not already been set. 

Pictures include: "The Island of Dr. 

Moreau," "Empire of the Ants," "The Town 

That Dreaded Sundown," "Final Chapter 

Walking Tall," "The People That Time Forgot" 

and "Rolling Thunder." 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program. 

Title Distributor Rating 

Allegro Non Troppo (Specialty Films 

12

! 

Sioux 

i 

fans 

Calif. 

A delightful, delicious throwback to the 

serials of yesteryear.—Marshall Fine, Clarion-Ledger, 

Jackson, Miss. ... I won't 

argue against this kind of success! Justin 

Jacobsmeier, Dubinsky Bros. Theatres, 

City, la. . . . The pic (pick) for all 

seasons and ages. A true joy that the sci-fi 

have built into a cult film.—John An- 

thony, WITI-TV, Milwaukee. 

A refreshing and thoroughly beguiling 

i 

; tertainment. 

. . Highest 

. . Weak 

— 

. . 

. . 

— 

. . "The 

— 

NATION 

^ SCREEN 

-k 

COUNC'{Comment 

\^hat else?" was the concise coniiiicnt of 

Ted Mahar. NSC member, in casting 

his vote for "Star Wars" (20th-Fo.\) for the 

May Blue Ribbon Award. What else, indeed? 

The phenomenal fantasy received 

four times as many votes as all of the other 

eligible pictures combined. "The Little Girl 

Who Lives Down the Lane" (AlP) came in 

a distant second, with a few votes each for 

"The Greatest" (Columbia), "The Incredible 

Sarah" (Reader's Digest) and "The White 

Buffalo" (United Artists). Meanwhile, the 

George Lucas space epic continues its record-breaking 

business, still averaging better 

than 1,000 per cent of average business nationwide. 

Here are selected comments from 

the NSC members" May ballots: 

"Star Wars" 

My vote all the way.—Leon Averitt, Don 

Theatre, Alexandria. La. . . . No contest 

. . . 

this month. An attraction 

above everything else in the 

towering well 

field.—Allen 

M. Widem, syndicated columnist. West 

Hartford, Conn. You've got to be 

kidding! This is no contest. "Star Wars" is 

an instant classic and deservedly so. Much 

intergalactic praise to George Lucas and 

company.—Joyce J. Persico, Trenton Times 

... A summer treat for everyone.—Art 

Pinansky, teacher in Portland, Me. . 

Pure entertainment—Big boxoffice—So well 

done, it's a smash!—and overshadows all the 

others on the list.—Walt Reno. KORK 

Radio, Las Vegas . . . Technology and 

special effects excellent! A little something 

for everyone!—Myrtle D. Parker, WOMPI 

of Charlotte, N.C. 

We vote for "Star Wars." excellent for 

adults and young people, for May 1977 Blue 

Ribbon Award.—Barbara B. Frisch, Staten 

Island Better Films Council . list 

this month. "Star Wars." my choice, undoubtedly 

will win by one of the largest 

margins ever.—Edward L. Blank, Pittsburgh 

Press . rating for entertainment 

and pure escapism, IF that's what 

you want.—Dan Dunkelberger. Arcadia, 

leans. 

Hooray for "Star Wars." I can't remember 

when I've had as much fun at the 

phe >oles that did not go to "Star 

Wars" were few and far between 

this ballot. Several members registered 

tie votes, including John Crittenden of 

The Record in New Jersey. Voting for 

"The Greatest" and "The Incredible 

Sarah" as well as "Star Wars," he 

called it "A three-way tie simply because 

all three are unique films that 

have something for every age group. 

Mass media at its best in each case." 

Volanda E. Godfrey, of the Marin 

County MP&TV Council, San Rafael, 

Calif., wrote " 'The Incredible Sarah' 

and 'Star Wars" are a tie. One stirs our 

emotions, the other our imaginations. 

Bravo for films the family can see." 

"I could just see the little girl who 

lives next door," wrote Mrs. J. R. 

Muterspaugh of Indianapolis, in voting 

for "The Little Girl Who Lives Down 

the Lane." 

Several members registered abstentions, 

including Carol Cox Howe of the 

Cinema Study Club in Denver, who 

wrote "I don't think there is a choice 

this month." Joe Ortega wrote from 

Seattle "No vote. It's a pity 'Star Wars' 

will hit the top of that 'all time hit' 

list, because '2001: A Space Odyssey' 

is still the ultimate space epic for the 

thinking man. 'Star Wars' is schlock!" 

One very enthusiastic vote was received 

for "The Incredible Sarah." 

"When Sarah played in Knoxville I 

was a child and thought she was no 

good. Now this picture makes me realize 

what my mother saw in 1909 

real incredibilitvll Charmingll"—writes 

Mrs. J. J. Cowan II, Knoxville Nat'l 

Pen Women, Knoxville, Tenn. 

And one vote with the comment 

"Well, what else?" went to United 

Artists' "The White Buffalo," from 

Jim Schradcr of the Aniheist Bee, 

Williamsville, N. Y. 

movies. Some moviegoers—those who can't 

bear to have their fancies stretched or their 

imaginations tweaked—may positively hate 

George Lucas' film. But the rest of us, say 

from six up, have a movie to rejoice in. 

Maybe not since "The Wizard of Oz" has 

film with no purpose other than sheer enj 

a screen fantasy world been so perfectly 

Helps to bring out the hidden realized. Please, Mr. Lucas and 20th Century-Fox, 

let "Star Wars 11" be our Christ- 

- 

child in all of us.Êarl J. Dias, Standard- 

Times. New Bedford, Mass. . . . The finest mas present for 1978!—Jim Shertzer, The 

film of this and of many years past.—James Journal, Winston-Salem, N.C. . . . Frankly. 

J. Sparks, M-K Theatres, Inc., Omaha . I haven't seen it, but it has a boxoffice 

At last—an old-new movie. A movie-movie. gross (1107) that makes "Jaws" look like 

\ lilm you can take the family, including a goldfish. It's going to be the biggest movie 

iIk dogs and cats, to see and have them of all time, so there has to be something 

smiling and excited as they exit. "Star Wars" good about it.—Jerry Fitzgerald, Movie 

prompts healthy family movie discussion, Board, Tyler, Tex. 

you don'i have to figure it out like "2001" 

Miscellaneous 

—so the kids accept it instantly for what it 

(Listed in order 

is— pure movie entertainment. Encore. 

of votes received) 

please!— Al Shea, Guide Papers. New Or- 

Annie Hall: Should capture everyone's 

heart.— Bruce L. Nutter. B. L. Nutter Theatres. 

Putnam. Conn. ... A charmer . . . 

serious and funnv at the same time . 

. . this 

will be a winner at the boxoffice.—James 

L. Limbachcr. Henry Ford Centennial 

Library, Dearborn, Mich. ... A thoughtful 

film. I plan on seeing it two or three times. 

Very good for teens and adults.— Marvin 

A. Brock, Texas Tech alumnus, Lubbock, 

Tex. ... No doubt about it—Woody Allen's 

best. usual, Diane Keaton is terrific. 

As 

Nancy Nelson, WTCN-TV, Golden Valley, 

Minn. 

The Eagle Has Landed: Taut action, 

dynamically directed, superbly acted—adds 

to bo.xoffice!—William Garwood. NATO 

of Mich. . Eagle Has Landed" is an 

exciting adventure 

first-rate 

film. Well-made and 

performances.—Mrs. Shirley H. 

Gunnels. GFWC, Fowler, Ind. 

Islands in the Stream: Beautiful motion 

picture.—Walt Reno, KORK, Las Vegas. 

3 Women: A film very well done, but I 

thought a little weird.—Jean Higgins. 

Greater Detroit MPC, Royal Oak, Mich. 

Tradition and Transition 

Mary Jo Gorman, who succeeded the late 

Velma West Sykes as chairman of the National 

Screen Council and editor of the Blue 

Ribbon Award section of Boxoffice in late 

1969. exited that position in June 1977 to 

assume duties in another field of the communications 

media, relocating in another 

city. Quite logically, after such an extended 

tenure, the transition of associate editor responsibilities 

has resulted in considerable 

obfuscation, causing what may have seemed 

to be undue delays. 

National Screen Council members may be 

assured, however, that Blue Ribbon Award 

ballots for June and July will be forthcoming 

in due time and that the continuation of 

this vital feature of Boxoffice is a foregone 

conclusion. It is the intent of this tradepaper 

to perpetuate the longtime custom of saluting 

each month those filmmakers who produce 

motion pictures which may be enjoyed 

by the entire family, since it was the theatregoing 

habit of all segments of the populace 

which turned a onetime "novelty" into an 

entertainment-industry giant. Therefore, 

those producers who continue to supply exhibition 

with family-type product will be 

recognized in the future, as always, with 

Blue Ribbon Awards, as determined by the 

votes of National Screen Council members. 

Recognition of this kind, based on the discriminating 

choices of knowledgeable motion 

picture viewers, hopefully will inspire 

increased production of cinematic product 

which is designed for total family enjoyment. 

Members of the National Screen Council 

are reminded that ballots should be returned 

promptly and signed legibly, with each 

member's professional affiliation indicated 

in the space provided on each ballot for 

that purpose. A review of activity by individual 

members of the National Screen 

Council will be based on the June ballot 

return and successors, necessarily, will be 

sought for those who have not voted four 

times within the past year. 

The importance of total, 100 per cent 

participation of each National Screen Council 

member cannot be overemphasized. 

Failure to vote causes a decided imbalance 

in the overall results of the ballot, since 

missing links in the national demographic 

picture give .i less-ihan-genuine reflection 

of .America's lasle in films. 

Please remember that a signed card is 

sufficient to maintain good standing as a 

voting member of the National Screen 

Council, even if no vote for that month is 

indicated. Your comments, as always, are 

solicited. 

Angus 13

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs 

are reported, ratings are added and averages revised. Computation is In terms of percentage in 

relation to average grosses as determined by the theatre manogers. With 100 per cent as average, 

the figures show the gross ratings obove or below that mark. (Asterisk * denotes combination bills.) 

Annie Hall (UA)

—— 

'Jennifer Welles' 

Holds High Rating 

NEW YORK.— Inside Jcnnitcr Welles" 

was still outstanding with rave reviews and 

540 business to take top honors in its 

second week at the World. Up one notch 

went "The Last Remake of Beau Geste." 

505 for the third round at the Sutton. Third 

came last week's second placer, "In the 

Realm of the Senses." Japanese erotic classic 

earning an even 400 in the second Plaza 

installment. 

"I Never Promised You a Rose Garden" 

was stable in fourth place, a 360 in its third 

Cinema I week. Fifth place was a tie at 

290 for "Barbara Broadcast" (fifth last 

week, third round at the Eastworld) and 

the newly-arrived "The First Nudie Musical" 

at 68th Street Playhouse. Sixth was 

"Pardon Mon Affaire." a happy 265 for 

the sixth time at the Baronet. 

Just out of reach was "La Grande 

Bourgeoise," averaging 250 in the second 

week at the Beekman (330) and Paramount 

(170). 

Showcase action was again led by "Orca." 

followed by "Star Wars." the new James 

Bond — "The Spy Who Loved Me." "Smokey 

and the Bandit" and the Disney revival 

bill, "In Search of the Castaways" and the 

animated "Robin Hood." 

6th .265 

Beekman l,a Grande Bourgeoise 

(Atlantic Releasing), 2nd wk 330 

Cinema Sludio—SIroszek (New Yorker), 3rd wk. .225 

Cinema I— I Never Promised You a Rose 

Garden (New World), 3rd wk 360 

Cinema 3— Crial (Jason Allen), 2nd wk 215 

Eastworld—Barbara Broadcast (Catalyst Films), 

3rd wk 290 

Guild—For the Love of Benji 

(Mulberry Square), 6th wk 190 

Paramount La Grande Bourgeoise 

(Atlantic Releasing), 2nd ^k 170 

Pans—Black and White in Color (AA) 

12th wk 245 

Plaza— In the Realm ol the Senses 

(Argos Films), 2nd wk. 400 

Radio City Music Hall—MacA.lhur (U.uv, 

5th wk 

90 

68lh Street Playhouse-The First Nudie Musical 

(Northal) 

Sutton—The Last Remake of Beau Geste (Univ) 

3rd wk 

World—Inside Jennifer Welles (Evar>) 2nd wk 

Wide Range oi Ratings Reported 

For Week by Baltimore Theatres 

BALTIMORE—The grosses in Baltimore 

ranged from a lowly 50 for "Rollercoaster," 

"Man on the Roof" and "Sorcerer." to a 

lofty average of 250 for the legendary 

"Star Wars." The latter, still on top of the 

pack, may face its toughest test yet, here, 

as "The Other Side of Midnight," in its 

fifth week, and the newcomer, "Young Lady 

Chatterley," each rang up impressive 200s. 

By and large, there was a broad selection 

for a filmgoer to choose from but, alas, 

the majority of the offerings were well below 

the standard of 100 average. 

Cin-.ma I—New York, New York (UA), 4th wk 150 

Cinema Il-A Bridge Too Far (UA), 6th wk 90 

Liberty II—Rollercoaster (Univ), 7th wk 50 

Mini-Rick 1, Paramount— The Island of 

Dr. Moreau (AIP) . 150 

Mini-FUck II—Young Lady Chatterley (SR) 200 

Playhouse-Man on the Roof (SR), 4lh wk 50 

TTiree theatres-Star Wars (20th-Fox), 6th wk 250 

Three theatres—Rabid (3R) 80 

Three theatres—The Deep (Col), 6th wk 85 

Westview II—The Other Side oi Midnight 

(20th-Fox), 5th wk 200 

Westview III—Sorcerer (Para), 5th wk. . . 50 

United Artists Classics 

Scores With MGM Festival 

NEW YORK.—The MGM Festival at ihc 

Regency Theatre is becoming the most successful 

retrospective ever presented by 

United Artists Classics. Over the first four 

weeks of the eleven-week program the gross 

has been $57,229 at the 465-seat theatre. 

The festival began with a record-breaking 

first week of $14,565 for "Singin' In The 

Rain" and "Gigi." Tlie second week was a 

record with a gross of $15,796 for "Mala 

Hari" and "Red Dust" and "Meet Me in 

Si. Louis" and "The Wizard of Oz." 

The third week was an outstanding 

$14,038 for "The Good Earth" and "Northwest 

Passage" and "Goodbye, Mr. Chips" 

and "Mrs. Miniver" and "Anchors Aweigh" 

and "On The Town." For the fourth week, 

the gross hit $12,920 for "Mutiny on The 

Bounty" and "San Francisco" and "Easter 

Parade" and "The Bandwagon." 

United Artists Classics is a division of the 

UA sales department. United Artists is a 

Transamerica company. 

Baltimore Added to Film 

Festival Eastern Circuit 

PHILADELPHIA—Attendance at 

Gino's 

Summer Film Festival is expected to exceed 

750,000 persons following the addition of 

Baltimore, Md., as a program site. The film 

festival is sponsored by Gino's Restaurants, 

fast-food hamburger chain with its corporate 

offices in suburban King of Prussia. 

The festival features free admission, family 

entertainment film programs screened at 

recreation centers, public auditoriums, playgrounds, 

and day care and senior citizen 

centers in four major cities along the East 

Coast. 

The film program is beginning its sixth 

season in Philadelphia, and the fifth season 

in both Newark, N.J.. and Washington, 

D.C. Last year's attendance in the three 

cities totaled over 500,000. Recreation departments 

and non-profit organizations in 

each of the cities serve as hosts for the film 

programs that run from early July to the 

end of August. 

Featured during convenient morning, afternoon 

and early evening hours are a variety 

of film presentations including outstanding 

comedies, children's classics. Academy 

Award winners, sports shorts, dramas, 

adventures and science fiction films. Gino's 

sponsors the Summer Film Festival as a 

community service program in the public 

interest. 

Showcase Multiplex Approved 

PITTSBURGH—A five-theatre complex 

has been approved by the Robinson Township 

planning commission. The multiplex, 

proposed by Showcase Cinema of Boston, 

operators of a four-plex in Wilkins Town- 

involves 60 acres on route 60 near the 

ship, 

Highlower Shopping Center now being 

built by Mosites Construction Co. 

Harry Andrews and Michael Hordern 

have been signed for roles in "The Medusa 

Touch." 

New York Premieres 

Finger-Lickin' Flick 

NEW YORK.— The Kentucky Fried 

Movie," a zany independent comedy, will 

premiere Wednesday (10) at the UA Eastside 

Cinema in New York and other United 

Artists Theatres in New Jersey and Long 

Island. Produced by Robert K. Weiss and 

directed by John Landis, the R-rated spoof 

is being released by United Film Distribution 

Co. 

David Zucker, Jim Abrahams and Jerry 

Zucker, writers of the comedy, also double 

as actors in the series of satirical take-offs. 

Cameo performances are by actor Bill Bixby, 

George Lazenby (once James Bond). 

Wally and Beaver Cleaver. Boong .Soo Han 

(the world's second highest-ranking master 

of Hapkido Karate) and Rick (King Kong) 

Baker. Satirized are TV shows of the '50s. 

disaster movies, sexploitation films, commercials, 

martial arts films and other aspects 

of contemporary society. 

Director John Landis. presently at work 

on the National Lampoon's "Animal House" 

for Universal, filmed "The Kentucky Fried 

Movie" in 28 days on a $1 million budget. 

Special effects include a flame-throwing artificial 

arm for the 25-minute mini-feature, 

"A Fistful of Yen," created by Greg Auer, 

who worked on "Carrie" and "Star Wars." 

The film is an offshoot of "The Kentucky 

Fried Theatre," started six years ago in 

Madison, Wis., by the Zuckers and Abrahams. 

After a successful year's run of their 

revue, the group moved their comedy "Vegetables" 

to a Los Angeles warehouse, where 

they constructed a theatre. Over 150,000 

customers attended the 140-seat house up 

to the show's closing last December. 

In addition to the UA Eastside Cinema, 

the film also opens on Long Island at the 

Pequa Cinema in Massapequa. the Manhasset 

Cinema in Manhasset and the East 

Hampton Cinema in East Hampton; in New 

Jersey at the Middletown Cinema in Middletown, 

and the Teaneck Cinema in Teaneck 

and at the Route 59 Theatre, Nanuct. N. Y. 

Rocky Graziano Tours Site 

NEW YORK—Nassau County Executive 

Ralph G. Caso, and former middleweight 

boxing champion-turned-performer Rocky 

Graziano, walked around old hangar buildings 

at the one-time Mitchell Field with 

Nassau General Services Commissioner 

James R. Wells, and Jack Byrne, a TV and 

film consultant, who is president of Jack 

Byrne Communications of Manhattan. Caso 

conducted "The Rock" on a tour of sites 

in Nassau being considered in a study of a 

proposal to establish a film and TV center, 

which would be available to the industry 

for producing theatrical and video films 

and commercials. Graziano and Byrne expressed 

enthusiasm at what they saw. The 

feasibility study will be presented to Casio 

in the near future by a committee headed 

by Commissioner Wells. 

Richard Bernstein wrote the screenplay 

ir "The Deadly Game." 

BOXOFFICE August 8, 1977 E-1

s 

B R O A D y\/ AY 

Paul SORVINO has been signed for 

"Slow Dancing in the Big City," it 

was announced by Academy Award-winning 

director John G. Avildsen. who will 

make the film on location here this fall. 

Based on an original screenplay by Barra 

Grant, the film will be a United Artists 

release to be produced by Avildsen and 

Michael Levee. 

Sorvino. a popular actor on stage, screen 

and TV. recently starred in the TV series 

"Bert D'Angelo. Superstar" and can be 

seen in two upcoming Warner Bros, features. 

"Bloodbrothers" and "Oh. God." 

which stars George Burns and John Den- 

Scaliiig Corp. of New York has installed 

500 red plush American Stellar chairs in 

the Tri-State Theatre in Clareinont. N.J. 

• 

Andrew Makowsky, assistant manager of 

the Trans-Lux East Theatre and an amateur 

filmmaker, left for a month's vacation 

in Ireland. Scotland and Wales, where he 

intends to do extensive filmmaking. He 

appears every week on the Manhattan 

CATV show "MovieWatch" and his film 

"Castles of the Loire" received nonthe- 

a 

FOR : 

INDOOR AND i 

DRIVE-INS : 

SPECIAL PROMOTIONS • TRAILERETTES 

NO SMOKING • VANDALISM • DATERS 

COLOR MERCHANT ADS 

Filmaok 

-^3 tudlos 

NEW FROM ASC! 

atrical screening at the Elgin Cinema. 

Makowsky intends to make a documentary 

on "Prehistoric and Medieval Britain 

and Ireland." switching to Super 8 from 

the 8mm format he has worked in for ten 

years. 

• 

The Little Carnegie Theatre here, currently 

showing the Paramount-Universal 

feature "Sorcerer," was closed due to a fire 

Tuesday (2). Extensive damage was done 

to the canopy in front of the theatre. 

• 

Openings: "Sandakan 8." a Peppercorn- 

Wormser release, had its American premiere 

Sunday (7) at the Fine Arts Theatre. 

Written and directed by Kei Kumai. the film 

was an Academy Award nominee for Best 

Foreign Film and won Japanese Academy 

Awards for Best Motion Picture, Filmgoers" 

Choice. Critics" Choice. Best Director and 

Best Actress. It is based on the true story of 

karayuki-san. young women who were sold 

into prostitution in the colonies by their 

families in 

the early part of the century. 

"Satan's Brew," the first comedy written 

and directed by Rainer Werner Fassbinder. 

sliip theatres. This year's winner of the 

Ruby Slipper Award as Best Animated Feature 

from the American Center of Films 

for Children, it was created and written by 

Charles M. Shiilz and features all his Peanuts 

characters. Bill Melendez directed and 

co-produced with Lee Mendelson. 

Richard Pryor stars in Warner Bros.' 

"Greased Lightning." from Third World 

Cinema Productions, at other showcase 

houses, while American International's 

thriller 

Let ASC repair or rebuild your sound heads, projectors, intermittents, 

lamp houses and other booth equipment, in our new and fully 

equipped repair facility. 

•Highest quality workmanship 'Extremely competitive rates 

•Superfast turn-around •Outright exchange "Loaners •Parts 

•All equipment test run 

Contact Turner Honea - Shop manager 

ASC 

214-234-1458 

214-234-3270 

TECHNICAL SERVICES CORPORATION 

P.O. Box 5150 • Richardson, Texas 75080 

STAR TREATMENT SERVICE 

"Tentacles" opened. An Italo-American 

production, it stars such stalwarts as 

Henry Fonda, Shelley Winters. John Huston. 

Bo Hopkins, Claude Akins and Cesare 

Danova. 

"Herbie Goes to Monte Carlo." new entry 

in the Disney Summer Hit Parade festival, 

began a two-week run with "Cartoon- 

A-Roonies." three classic cartoons with 

Donald. Mickey, Pluto and Goofy. Starring 

in "Herbie" are the lovable Love Bug himself, 

along with Dean Jones. Jidie Sommars 

and Don Knotts. Vincent McEveety directed 

on location and Ron Miller was the producer. 

Also on showcase were "Star Wars" (the 

Force is with you at more theatres than 

before), "The Spy Who Loved Me" (mini). 

'A Bridge Too Far" (mini). "Annie Hall." 

"New York, New York." "Tlie Other Side 

of Midnight." "Smokey and the Bandit." 

"The Deep." "Orca," "The Island of Dr. 

Moreau" and the still-running (after a full 

year) "Cousin Cousine." 

Coluitibia's Foreign Legion adventure. 

"March or Die." opened Friday (5). Directed 

by Dick Richards for Sir Lew Grade's 

Associated General Films and ITC Entertainment 

on locations in Morocco, it stars 

Gene Hackman. Terence Hill. Catherine 

Deneuve and Ma.x von Sydow. 

• 

Not opening was Troma. Inc.'s, "Sugar 

Cookies." the Theodore Gershuny film starring 

Lynn Lowry. Mary Woronov and Mo- 

has its American premiere Tuesday (9) at 

the Waverly Theatre. The New Yorker 

Films release stars Kurt Raab as a demented 

nique Van Vooren. It was slated to begin 

at the Mark Triplex 3 Wednesday (3) but 

revolutionary poet. Margit Carstensen. 

business for "Taxi Driver" has been so 

Helen Vita and Volker Spengler. 

• 

good 

until 

that 

further 

the 

notice. 

opening has been delayed 

Showcases for Wednesday (3j featured 

several new arrivals, all in the summer-fun 

action and/ or comedy vein. Paramount' Fulton's Fifth Floor 

animated "Race for Your Life. Charlie Five Alarm Furnace 

Brown!" began at the Olympic and Flag- 

PITTSBURGH—A $250,000. five-alarm 

fire turned the fifth floor of the Fulton 

Building into a furnace on the afternoon 

of July 27. Fortunately no injuries were 

reported among the hundreds of persons 

in the building at the time. Neariy all film 

distributors have small offices there while 

for a couple of major film-related corporations, 

it is the headquarters. 

The majority of the people in the building 

escaped down the stairwells, with George 

Ball, veteran 20th Century-Fox sales manager, 

among the last to leave as smoke from 

the blaze was sucked up the elevator shafts 

from the fifth to the upper floors. Those 

who could not make it down the stairs were 

rescued from the roof and upper level windows 

by firefighters. 

Theatres on the building's ground floor, 

the Fulton. Fulton Mini and Gateway, were 

emptied in an orderly manner thanks to 

cool heads among the theatres' staffs and 

the patrons' cooperation. 

The fire, which began in a storage room 

of Firm Electronic Security Systems Inc., 

was discovered by electronic scanners which 

immediately touched off the alarm. Although 

there were no film outlets on the 

fifth floor. Perilman and Wheeler occupied 

space on the sixth. 

E. Louis Averbach. rental agent for the 

structure who also has his office there, said 

the entire floor was gutted and there was 

heavy smoke and water damage on the floor 

above. 

E-2 

BOXOFFICE :; Augu.st 8. 1977

. 

Budco's Orleans Theatre 

Expanded to Four Screens 

PHILADELPHIA—Budco Quality Thea- 

outside of center city. Matthews said that 

doubling the number of Orleans screens was 

the only way to keep up with the increasing 

demands of distributors seeking to have their 

product play the house. "It's good for business." 

said Matthews. 

For the opening as a fourplex. screen attractions 

included "The Deep." "The Bad 

News Bears in Breaking Training." "Smokey 

and the Bandit" and "One on One." The 

Orleans Twin lobby, located at the corner 

of the theatre building, was enlarged to 

serve as a common lobby for the two additional 

auditoriums in the adjoining structure. 

A single boxoffice also serves the four 

theatres. 

Originally built by A. P. Orleans, a major 

developer and builder for the northeast 

Philadelphia area, the Orleans Theatre was 

acquired by the Budco circuit in 1972 and 

immediately converted to a twin operation. 

$10,000 Projector Ripped 

Off by Trio of Thieves 

ATLANTIC CITY—Police here and in 

T.impa. Fla.. are investigating the theft of 

a SI 0.000 motion picture projector from 

the film projection room in the resort's 

Steel Pier. According to police, the projectiH 

was dismantled into three parts and 

apparently carted from the pier in a hand 

truck. Three suspects are being sought and 

police determined that one of them is from 

1 .inipa. 

Police said the three suspects had been 

cilled to the pier to repair the projector, 

which was owned by Philsphere, Inc., of 

S;cklerville. headed by Norb McLaughlin. 

Steel Pier security guards said they saw the 

three men leaving the pier pushing a hand 

R-.^l. The police placed the estimated value 

ol the projector at $10,000. 

WASHINGTON 

^he RKO-Stanley Warner circuit sold Cinema 

7. Bailey's Cross Roads, Va.. to a along . fresh stylistic triumph." 

is skillfu nd energetic to keep breezing 

tres, locally based theatre circuit headed by 

Claude J. Schlanger. has just opeticd its 

new corporation headed by Ronald Goldman, 

a parter of K-B Theatres and son of 

first fourplex operation in the city with the 

August openings for Wheeler Films, an 

addition of two more auditoriums to the 

independent distributor, include; "The Happy 

Hooker Goes to Washington." Wednes- 

Marvin Goldman, president of the National 

Orleans Twin Theatre. Located in the 

Ass'n of Theatre Owners. RKO-SW Theatres' 

local division now comprises two Con- 

northeast Philadelphia shopping area, the 

day (17); "Ruby," Wednesday (10). and 

Orleans Four will have a total of 2.700 

"Bruce Lee: the Man/the Myth." Wednesday 

(31). 

necticut Avenue houses, the Uptown and 

seats. The Twin had 1,000 seats for each 

the twinned Avalon, which continues to be 

managed and booked by the RKO-SW New Cinema 5's "Outrageous" was rescheduled 

for Wednesday (17) . . . "Jabberwocky," 

York office. RKO-SW's Virginia Theatre at 

additional auditoriums, each with 3.'50 seats. 

Harrisonburg was purchased by the Roth which currently is playing at suburban 

While this is the first fourplex operation 

circuit earlier this year. Twinning the 1,000- houses, is drawing sensational grosses, according 

to Wheeler Film's Doris Steffey, 

in the city proper, it is the second four-theatre 

complex for Budco. Budco's Barn Thea- 

seat Cinema 7 is being considered by the 

new corporation. However, its operation will who formerly was Dimension's local branch 

tre in nearby Doylcstown. one of the circuit's 

be under K-B management. Paul Kershner. manager. 

first houses, was expanded some time ago. 

supervisor of K-B's suburban theatres, has 

Additional screens for the Orleans Theatre 

were necessary, said Willard Matthews, 

cation as Steve Turner departed for his time 

Salesman Don Powell returned from va- 

named three new managers. He transferred 

Mary Booth to Cinema 7 from Crystal City 

assistant to the president of Budco. A prime 

off. 

Theatre. Hardeep Rana to Crystal City from 

theatre and for many years a key operation 

Ray Bentley, advertising director for 

in the most important sections of the city 

Neighborhood Theatres, Richmond, Va., 

auditorium and an extension built to the 

present theatre building provided for two 

the Baronet and Allen Tomlinson was promoted 

to manager from assistant at the 

Baronet. 

Marilyn Chambers, star of the Mitchell 

Bros.' film "Behind the Green Door," visited 

this town in advance of her latest film 

"Rabid." which unspooled in area theatres 

Wednesday (3). Chambers defines "Rabid" 

as a "horror film—horror films seem to be 

the trend now." "Rabid" is a New World 

release, which is being distributed locally by 

Ronald Buckner's Atlantic Pictures. 

Alex Schimel, Universal branch manager, 

invited exhibitors to a "15-minute glimpse" 

of the Turman-Foster production of "Heroes." 

which stars Henry Winkler, at the 

Motion Picture Ass'n of America Thursday 

(4). 

Kenneth Davis, manager of the Uptown 

and a highly respected veteran of the film 

industry who has been with RKO-SW since 

1932. retired July 27. Charles Costelo. RKO- 

SW district manager, appointed J. Merle 

Lewis, who was the manager of Cinema 7 

when it was sold, to be the manager of the 

Uptown. John Jeffery will continue his post 

as assistant manager of the theatre where 

"Star Wars" is the current attraction. 

Two area theatre owners, Marvin Goldman 

of K-B Theatres and Paul Roth of 

Roth Theatres, have pledged half of their 

circuit's boxoffice receipts to the American 

Film Institute's National Film Day Monda\ 

(22). Area exhibitors, distributors, film writer 

and editors were invited to a coffee and 

screening at which time plans were discussed 

for the National Film Day. A screening 

of the 38-minute film "In the Region of 

Ice" is to be shown in the presence of filmmakers 

Andre Guttefreund and Peter Wer- 

truck laden with several boxes and recognized 

one of the men as someone who had while they were Fellows at the American 

ner who produced and directed the picture 

h,;en working on the projector earlier. 

Film Institute Center for Advanced Film 

Stolen items were a Century 35-70mm Studies. The film won this year's Academy 

sound head, model JJ; a Century optical Award for the best short feature. 

sound head, model R-.30; and a Century 

.

BUFFALO 

Ideally, folks, the less said about 'Orca' the 

better." That's what Doug Smith, Courier-Express 

critic, wrote in reviewing the 

film. "The producers of this latest attempt 

to find more boxoffice gold in the sea-monster 

mine actually have said they hope that 

people won"t come expecting another "Jaws.' 

People won't if they talk to almost anybody 

else who's seen it; comparisons pretty well 

stop with the fact that each title has four 

letters. Another problem for the producers 

has been that some would-be patrons are 

confusing "Orca' with okra. a Southernbased 

plant used mostly in stew. Either way. 

it should do plenty for citizens who've been 

looking for an effective appetite retardant." 

The musical "Guys and Dolls" was presented 

free of charge on a stage in front of 

the Niagara Falls Convention Center. 

The Heart Committee recommended, and 

the Variety Club of Buffalo Tent 7 passed 

the appropriation of $.^1,000 for the Simmer 

camping program of the 

Rehabilitation 

Center. This money will produce weeks at 

camp for about .^00 children. The Heart 

Committee is continually receiving other 

requests for grants, which are reported 

at the monthly meetings. 

Variety Club 7 Women are invited to a 

Pool Party on Saturday (23) at the home of 

Maryann Mazzella in West Seneca. Details 

and a map are being sent to members 

through the mail. 

Plans have been formulated for a gala 

Hallowe'en party on October 28 in the 

Tent 7 clubrooms. This is a Friday night, 

and the format will be an open bar and 

sandwiches for $7.50. 

Ed Pantano, Telethon Steering Committee 

chairman of Variety Tent 7 has announced 

the following members to serve on the allimportant 

steering committee: Pantano, 

chairman; Charles Stutzman, co-chairman; 

Bill Shields. Marc Lippman, Myron Gross. 

Sal Ricupito, Pat Corey, Elmer Koener, 

Maury Lutwack and Walter Cunningham. 

Advisors to the committee: Dr. Robert 

Warner. Phil Beulh, Mary Jane Cunningham, 

Bertha Meyer, Al Pctrella, Rita Inda, 

Mary Pappalardo and Sam Geffen. 

In a surprise announcement. Station 

WKBW program director Bob Harper says 

he has resigned from WKBW to take advantage 

of a "once in a lifetime" opportunity 

overseeing the operations of the Oliva- 

Neuhoff stations in Cleveland. The company 

owns two stations there. He is scheduled 

to begin Monday (15). The producer 

of KB's Buffalo Bills football broadcasts, 

he will leave the area Sunday (14) because, 

he said, just once he wants to see a Bills 

game from the stands. 

On local screens: 'Bad News Bears in 

Breaking Training," Holiday theatres; "One 

on One." Eastern Hills Mall Cinema and 

Como Mall Cinema; "Tentacles." Colvin 

Theatre and Como Mall Cinema; "Sex on 

the Groove Tube," Downtown Cinema. 

Sheridan and Wehrle Drive-in theatres. 

"Final Chapter—Walking Tall," the 

third 

in the series, depicting the last days of 

Buford Pusser. is scheduled for Wednesday 

(10) in the Holiday Theatre. "The Last Remake 

of Beau Geste." written and directed 

by Marty Feldman booked for Friday (12) 

in Boulevard Mall Cinema and Holiday 

theatres. 

Jim Merck, former manager of AMC 

Mountain Farm Four Theatres in Hadley. 

10 minutes." 

In 

Reader's Focus column of the Sunday 

Courier-Express, Larry Rubin called "Star 

Wars" a "cosmic waste. I misspent an entire 

afternoon of vacation time, not to mention 

four hard-earned dollars on it. This was 

after reading a review calling it the greatest 

adventure film ever made. Good night! If 

only you critics weren't so afraid to call a 

turkey a turkey, your newspaper would sell 

better." 

"Movie-makers hop all over trends," says 

Doug Smith in the Sunday Focus of Courier- 

Express. "Now that 'Star Wars" had made 

science-fiction a momentarily marketable 

commodity, you can look forward to at least 

18 months of new sci-fi pictures and re-releases 

of old ones, hardly any of which, of 

course, will have the air of innocent nostalgia 

which is the root of 'Star Wars' success." 

H. James Birx, associate professor of anthropology 

at Canisius College and the author 

of Man's Place in the Universe (1977), 

reviewed "Star Wars" for the Evening News 

from the science-fiction angle, and ended by 

saying " "Star Wars' is a world of dreams 

come true; it touches the child in all of us. 

As a film strictly for fun, it is likely to be 

the most entertaining motion picture experience 

of this year." 

Two youths poking through a cabinet in 

the Central Park Village Cinema were videotaped 

by projectionist Kenneth Lombard. 

Charged with burglary and harassment after 

police saw the videotape, they were scheduled 

for a hearing in City Court. 

They recently ran the biggest race of the 

year at the Fort Erie Jockey Club, but the 

"two mile classic" wasn't even publicized. 

In fact, there wasn't any betting allowed and 

only about 50 people watched the race. But 

this endurance "Test of Champions" was 

captured on film—reels and reels of it. 

And racing fans will have the opportunity 

to find out who won bv viewing the entire 

race sometime next spring— probably 

around Easter—when the film "The Black 

Stallion" opens in movie theatres around the 

country. A film crew arrived July 26 at Fort 

Erie from Toronto to produce the race and 

left after shooting July 29. Additional footage 

was shot Saturday (6) during the afternoon's 

card of racing, enabling area racing, 

or movie, fans the opportunity to join in the 

filming. 

Francis Ford Coppola, award-winning director 

of Godfather fame, is the film's executive 

producer. He was interviewed by the 

Courier-Express reporter while reclining in 

a comfortable, shady spot beneath a picnic 

table. 

Mass., has taken over as managing director 

of Como 8 Theatres here. Jim, who is a 

Greg Lockard, 3 1 inches tall, is in Buffalo 

for the School of Film Media workshops 

native of Buffalo, joined AMC in September 

1973 and opened Moimtain Farms 

summer on the Amherst Campus of the 

this 

of in 

State University of Buffalo. He was selected 

November of that year. With his wife Donna 

for the program on the basis of his video 

and their son Zachary, the Mercks have tape "Trapped," a 10-minute satire on dis- 

taken up residence in Depew. 

aster films which he wrote and directed. 

Monty Python's "Jabberwocky" at the 

Greg is 16 years old and hopes to join the 

Valu 5 Cinema July 27 carried the ad catchline 

baseball team at August Martin High School 

Queens. 

in 

"No one will be admitted until the 

last 

Paramount, Radio Station WKBW and 

the Wm. Hengerer department store are 

collaborating in a dance contest for 16 to 

19 year olds. The prize: a part in the movie 

"Grease" starring John Travolta. The winner 

will get a three-day stay at the Hollywood 

Holiday Inn, where he or she will receive 

"star treatment." 

Hal Crowther, Evening News critic, raved 

about "Jonah Who Will Be 25 in the Year 

2000." As he put it, "No honest film critic 

will deny that his reactions fluctuate according 

to his cinematic diet. After two months 

of choking on some of the most indigestible 

summertime swill ever served, I see 'Jonah' 

the way a trained dolphin sees a fresh fish. 

I could leap 20 feet out of my tank." 

"Smokey and the Bandit" at the Holiday 

TTieatre and drive-ins; "MacArthur" at the 

Boulevard Mall Cinema; "The Spy Who 

Loved Me" at Como Mall Cinema and Plaza 

North Theatre; "Aguirre, the Wrath of 

God," at the Valu Cinema. "Greased Lightning" 

at Loews Teck and the Como Mall 

theatres. "March or Die" at the Eastern 

Hills Mall and Como Mall Cinemas. 

'March or Die' Trekking 

Across New York Screens 

NEW YORK—Columbia Picture's sweeping 

adventure of the brutal life of the 

French Foreign Legion, "March or Die," 

starring Gene Hackman, Terence Hill, Max 

von Sydow and Catherine Deneuve, opened 

Friday (5) at Loews' State II, Loews' Tower 

East, and Reade 34th Street East theatres 

in Manhattan and Columbia Premiere theatres 

throughout the metropolitan area. 

The Dick Richard film for ITC Entertainment 

was directed by Richards from a 

screenplay by David Zelag Goodman based 

on a story by Goodman and Dick Richards. 

The Sir Lew Grade presentation for Associated 

General Films was produced by Dick 

Richards and Jerry Bruckheimer. 

E-4 

BOXOFFICE :: August 8. 1977

. in 

j 

Bears 

I 

scored 

, 

critics 

: 

"The 

I Heywood 

1 

rate 

. . Joan 

. . The 

. . Carl 

. . The 

SYRACUSE 

P^rthur Storch, director of the Syracuse 

Stage and chairman of the University's 

drama department, has been signed tor the 

pivotal role of Dr. Greenberg in the Paramount 

TV production of "The Mistress" 

starring Trish Van Devere and Patrick 

O'Neal Elvis Presley fanatics camped 

. . 

outside of the War Memorial as long as 

four days, enduring mid-summer sun and 

evening chill to get tickets for "The Pelvis" 

appearance here Saturday (20). 

Contracts are being drawn up to permit 

the Syracuse Area Landmark Theatre group 

to purchase the Loew's cinema downtown. 

The reported sale price is $90,000 minus a 

contribution by Sutton Real Estate. The 

hardtop has been shuttered for a year. 

The Famous Artists Playhouse did not 

operate for the first time in a quarter century. 

Last year it went into the Civic Center 

but this year it was preempted by the Syracuse 

Symphony. The Cultural Resources 

Council compensated for the loss somewhat 

by holding a four-week season at the tiny 

Carrier Theatre in the center. 

Bad News Bears Clobber 

Annie's Orphans 6-2 

NEW YORK— Before an estimated crowd 

J\, hy a score of 6 to 2 in a special softball 

yanic held in Central Park. New York's 

Crvucrnor Hugh Carey threw out the first 

hall. 

The 6-2 score marked the latest triumph 

for "The Bad News Bears," those sandlot 

kids who return to the screen this summer 

Paramount Pictures' "The Bad News 

in Breaking Training" after having 

a home run with the public and 

alike in 1976 with their first film. 

Bad News Bears." 

The winning pitcher was Jackie Earle 

Haley, with relief help from David Stambaugh 

in the final inning. The losing pitcher 

was Andrea McArdle for the "Annie" team. 

Celebrity umpires at the special game 

were the New York Rangers' Steve Vickers, 

the New York Knicks' Tom McMillen 

and the New York Yankees' Fran Healy. 

Noted sports photographer Neil Leifer 

covered the event, and famed commentator 

Hale Broun was on hand to narthe 

game for film footage that was 

shot. 

"The Bad News Bears in Breaking Training." 

the second in a series of motion pictures 

initiated with the 1976 boxoffice success, 

"the Bad News Bears," opens in 

New York City during August. The film. 

starring William Devans and Clifton James, 

was produced by Leonard Goldberg and 

directed by Michael Pressman. The screenplay 

by Paul Brickman is based upon characters 

created by Bill 

Lancaster. 

NJ Pornography Code 

May Die in State House 

TRENTON, N.J. —Expressing concern 

about the "constitutional and practical" aspects 

of the new state antipornography bill 

passed by the state legislature and awaiting 

his signature. Governor Brendon T. Byrne 

indicated that he may veto the measure. The 

bill would give New Jersey's municipal 

judges the power to set local obscenity 

standards and has generated strong opposition 

because it would subject motion pictures, 

books and performances to separate 

moral standards in each of the state's 567 

mimicipalities. 

However, the governor stressed the practical 

problem of attacking pornography in 

Paul Ross, Warner Bros., in town thumping 

tubs for "One on One" . Holland, 

64, better known as Kay Russell, the state and suggested that penalties under 

the new proposed law might actually be less 

hostess of Ladies Day on WSYR, died in a 

one-car accident July 21 which, ironically, severe than those being handed out now. 

was her birthday. She is survived by her He noted the new bill makes pornography 

mother, three sons and three grandchildren. a disorderly persons offense which is not a 

crime and does not lend itself to prosecution 

in most cases. 

By contrast. Gov. Byrne noted, aggressive 

prosecution in Essex and Union counties 

have recently netted substantial fines, in one 

The existing New Jersey obscenity law 

was declared unconstitutional by a federal 

court several years ago, but it was put back 

in action as a combined result of more 

recent state and federal court decisions. 

The U.S. Supreme Court ruled an unconstitutional 

state law might be kept in action 

if the courts "construed" them in line with 

the new Supreme Court guidelines for judging 

obscenity. The New Jersey Supreme 

Court then announced it would interpret the 

state law as the U.S. Supreme Court had 

said. 

At present, a number of new pornography 

cases are challenging the continued 

operation of the old law. The new legislation 

is intended to spell out the use of the 

high Federal Court's threefold obscenity 

test. The governor also said there are problems 

with the new bill which "may rise to 

constitutional dimensions," without spelling 

out any specific constitutional issues involved. 

PITTSBURGH 

Q.eorge Tice, NATO of Western Pennsylvania 

president, attended the Theatre 

Owners of Pennsylvania's 16th annual convention 

in Philadelphia July 28. Speakers 

included Marvin Goldman, NATO president, 

and Ralph Tive, legislative representative 

of TOP and NATO of Western Pennsylvania 

. 

Western Pennsylvania secretary, vacationed 

and Vatter Queiser of the old Universal 

. . Meercy Weiner, NATO of 

office substituted as she has the past several 

years. 

Harry Russell, former NTS salesman here 

and Detroit manager for the company, is 

doing well with Ringold Theatre Equipment 

Co.. Garden City. Mich. . Peppercorn, 

in years past an RKO salesman locally, 

has headed the producing firm of Peppercorn-Wormser 

for a number of years. 

Willie "The Actor" Sutton, "King of the 

Bank Robbers," revealed that filming starts 

soon on his autobiography "Where the 

Money Was" . recent Johnstown 

tragedy reminded Ken Woodward, retired 

Uniontown theatre proprietor and manager, 

of the 1936 Johnstown flood which he covered 

as a cameraman for Paramount News. 

He recalls the panic that a false report that 

the dam had burst caused at the time. Ken's 

son. Don. is supervising manager of the 

Greensburg-based Manos circuit. 

case approaching $40,000, under an older 

pornography law. The state's older obscen- 

ity law, which is of doubtful constitutionality, 

The Art Cinema is featuring John C. 

punishes violations as a misdemeanor, 

with jail terms up to three years and $1,000 

in following "Felicia" 

and "French Schoolgirls." Another Holmes 

Holmes "Eruption" 

fine for each offense. Under the new law, a 

film is on the way, "The Jade Pussycat." 

disorderly persons offense is a lesser violation 

"Gold or Busts" and "Country Love" were 

offered at the Liberty Stanley 

bringing a $500 maximum fine and 

more than

J 

. . . concerning 

. 

PHILADELPHIA 

Qharles Tannenbaum, whose Tilton Twin 

Theatres in Northfield. N.J. suffered 

the loss of its projectors as the result of a 

fire, found out that his peers were ready, 

willing and able to help. Offers of replacement 

projectors came from the Shriver 

Theatres. Ocean City; Paul Aiken, the Gateway 

Playhouse, Somers Point and the Steel 

Pier Theatre in Atlantic City. When temporary 

replacements were acquired, the theatre 

reopened with "Star Wars" and the continuation 

of "The Other Side of Midnight." 

The three alleged arsonists are being held in 

jail. They were unable to come up with the 

bail. 

Joe Baltake, film critic at the Daily News 

since 1969, takes a week's leave of absence 

to teach a seminar for film critics at the 

Eugene O'Neill National Critics Institute. 

New London. Conn. 

Linda Goldenbcrg, director of publicity 

and promotion, welcomed guests at a special 

viewing of "Smokey and the Bandit" at the 

Top of the Fo.x. 

Richard T. Markovitz, local publicity 

chief for Universal Pictures, joins with Don 

Davidson, the advertising and promotion 

director for the Sameric Theatres, hosting 

an invitational preview of "MacArthur" at 

the circuit's Duke Theatre. 

A special screening of "Outlaw Blues" 

was held at the Top of the Fox Screening 

Room in advance of its opening at the Stage 

Door Cinema. Irving Blumberg, Warner 

Bros, promotion director, hosted the media 

critic screening. He also had Robby Benson 

in town to plug "One on One," which Benson 

and his father wrote and in which he 

stars. It is currently at the Stage Door. 

Universal to Distribute 

'Sgt. Pepper's' Feature 

NEW YORK — Universal has acquired 

the Robert Stigwood production of "Sgt. 

Pepper's Lonely Hearts Club Band" for U.S. 

and Canadian distribution, it was announced 

by Ned Tanen, president of Universal 

theatrical motion pictures. 

Peter Frampton and the Bee Gees have 

been signed for the film, which is scheduled 

for an October start-date in Los Angeles. 

Other stars will be announced shortly. 

The original story written by Henry Edwards 

and Robert Stigwood was based on 

the lyrics of John Lennon and Paul Mc- 

Cartney. Henry Edwards will write the 

screenplay for "Sgt. Pepper's Lonely Hearts 

Club Band" and Robert Stigwood will produce. 

Dee Anthony will be executive producer. 

Not getting the service you deserve? 

CALL Allied Theatre Equipment Co.. Inc. 

Service , , . the name of the game 

We at Allied feel service is most important. For this reason we hove 

our own service department, staffed with highly qualified technicians, and 

repair shops. 

Projection equipment, like any other machinery, needs mamtenance, 

inspection, parts replaced from time to time. 

SOUND & 

PROJECTION 

CONTRACTS 

AVAILABLE 

(WE SERVICE WHAT WE SELL) 

TRY US, YOU'LL LIKE THE DIFFERENCE! 

PHH.ADELPHIA 

3430 Progress Drive 

Suite 

Cornwells Hgts., Pa. 19020 

Everything for the Theatre 

SALES ¥ 

SERVICE 

^ 

REPAIR 

F 

(215) 638-8181 

QUICK ^DEPENDABLE 

ALLIED SERVICE 

BALTIMORE 

12 E. 25th St. 

Baltimore, Md. 21 21 

(301) 235-2747 

LETTERS 

TO BOXOFFICE: 

I am enclosing no less than eight articles 

from four Geneva. N.Y.. area newspapers 

a motion picture which 

was shot on location at the Geneva Theatre 

early this summer. 

The film has generated much publicity. 

all free, especially when an evening scene 

called for some 75 Geneva residents—from 

bank presidents to blue collar workers— to 

make their "debut" as extras in the production. 

I, myself, had a role in the film, appearing 

as the candy stand attendant—and 

with a few lines! I was caught up totally in 

the excitement, as one would be, I suppose, 

being in this business. The producer and 

his wife invited me to their home in Rochester 

recently for dinner and 1 had the 

chance to view some of the rough-cuts that 

already had been developed. I couldn't believe 

it—being on the screen as real as 

life! 

The three Geneva-area radio stations . . 

also played up the event. In fact, most of 

the reporters were "bitten" with the acting 

bug and ended up as extras. An appearance 

by myself and producer Joseph Janowicz 

and his wife Debbie on WGVA's "Conversation" 

talk-show was a highlight. 

"The Final Show" will have its world 

premiere at the Geneva Theatre some time 

in the fall. The picture then will be entered 

into competition around the country and at 

Cannes. The premiere certainly will be a 

gala event! 

Manager 

Geneva Theatre 

82 Seneca St. 

Geneva, N.Y. 14456 

STEVE HASTINGS 

Richard Preble to Helm 

UAET Theatre Building 

GREAT NECK, N.Y.— Richard G. Pre- 

widely recognized in the motion picture 

ble, 

industry for his innovative concepts in theatre 

design and construction, has been appointed 

to supervise all new construction for 

United Artists Eastern Theatres, it was announced 

by Salah Hassanein, president of 

UAET. 

Preble most recently served as an associate 

of Melvin Best Industrial Design in 

California, following associations with National 

General, Stanley Warner and Cinerama, 

Inc., in similar administrative and engineering 

positions. 

In his 24-plus years of affiliation with the 

film industry, he has gained recognition for 

his several theatre-related inventions, among 

them an improved letter attachment system 

for theatre marquees. Preble also served as 

a special audio consultant to composer/ 

singer Neil Diamond during the scoring of 

the film "Jonathan Livingston Seagull." 

Fanlic Berveiller has been appointed director 

of creative affairs for Columbia Pictures 

in France. 

E-6 

BOXOFFICE August 8, 1977

. . Charlotte 

BALTIMORE 

j^rs. C. William Pacy, wife of one of the 

Rena Bittman, head of the payroll department 

of Schwaber World-Fare Cinemas 

for 18 years, retired July 29. "rm playing it 

by ear for the rest of the year and I will 

look for something parttime in 1978," she 

said. 

Zoning law changes in Ellicott City which 

would permit the Marriott Corp. to build 

a large amusement park there were the topic 

of discussion at Howard County Council 

public hearings July 23 and 30. At issue is 

the question of allowing such centers in 

ID Zones as a matter of right. There are 

only two such zones in the county, one of 

which is a 500 acre tract in Guilford where 

Marriott is looking to build a park. A 

"greenlight" from the council on the inclusion 

of entertainment centers in ID Zones 

would allow Marriott to proceed with its 

plans. 

Sunday Sun. 1 he discussion covered his 

previous works, the upcoming novel, his 

travels and the innumerable awards that at- 

directors of F.H. Durkee Enterprises. 

is a member of the special events commit- 

test to his ranking among the greatest of 

tee of the local Red Cross which held a 

moonlight cruise on the Chesapeake Wednesday 

contemporary literary figures. 

Margaret Sawyer recently 

Evening Sun critic Lou Cedronc heaped 

(3) . . . 

joined the staff at Allied Theatre Equipment 

. as office manager Snyder, 

first vice-president of Women of Variety 

ladlesful of praise on Bond films in general, 

and "The Spy Who Loved Me" in particular. 

There seemed to be no area of the latter 

Tent 19 announced that, beginning in September, 

a wealth of approbation 

monthly meetings will be held on 

the second Wednesday of each month. 

that did not earn 

from Cedrone. 

Local theatres were a veritable cornucopia 

of varied offerings to please the wide-ranging 

tastes of metropolitan theatre buffs. The 

screens heralded "Jabberwocky," Carlton, 

Liberty II, Rotunda, Cinema II and Timonium 

Cinema; "Black and White in Color," 

Rotunda I (an exclusive state premiere), 

"The Last Remake of Beau Geste," Randallstown 

Theatre, York Road Cinema: Walt 

Disney's "Herbie Goes to Monte Carlo," 

Cinema Columbia City, Cinema II, Pcrring 

Plaza, Cinema Security Square .Mall. Harford 

Mall Cinema. Northpoint Plaza and 

Village. 

Hardtop Triple Features Set 

PROVIDENCE—Three-feature programs 

are commonplace in 

drive-ins, but the practice 

is rare for area hardtops, especially intown 

situations. 

The Deep' Sets Record 

In Honolulu and Japan 

Hollywood— "Iho Deep" opened in 

Japan and Honolulu with phenomenal 

boxoffice business that set records for 

Columbia Pictures ut both locations. 

Consolidated Amusement's Waikiki 

Tri-Cinenia Theatre and the Kani Hi- 

Way Drive-In both did blockbuster 

business with total grosses of $97,910. 

Patrick M. Williamson, executive 

vice-president of Columbia Pictures International, 

reported that openings in 

Tokyo, Osaka and Nagoya grossed a 

three-day total of $476,929 to surpass 

all pre.sent records. 

The three-city opening preceded a 

nationwide release across Japan that 

started July 30. 

"The Deep," a Columbia/ EMI presentation, 

is the Casablanca Filmworks 

production of a Peter Yates film. It 

was produced by Peter Guber and directed 

by Yates from a screenplay by 

Peter Benchley and Tracy Keenan 

Wynn from Benchley's best-selling novel. 

The film stars Robert Shaw, Jacqueline 

Bisset, Nick Nolle, Louis Gossetl 

and Eli Wallach. 

Elliott Kastner and Michael Winner are 

producing "The Big Sleep" for Sir Lew 

Grade's ITC Entertainment. 

Mr. and Mrs. Phil Weinberg are well 

known as board members of Variety Club 

Tent 19 and Women of Variety 19, respectively. 

Now that has all changed as they 

are becoming better known as "Wendy's 

grandparents." Wendy Weinberg, the local 

gal who copped a bronze medal in Olympic 

swim competition, blew her opposition out 

of the water at the Maccabia Games in 

Israel as she came home with si.K gold 

medals and a pair of silvers—shades of 

Mark Spitz! 

Nick Spanos, e.\-Baltimorean now living 

in South Miami, Florida, reveals that his 

latest film, "Whiskey Mountain," opened 

July 15 in the Carolinas to above average, 

holdover business. He is a screenwriter, 

syndicated film critic, associate editor of 

Showcase magazine and president of his 

own ad agency, P. A. System. 

Don Walls, Star critic, in his July 21 

column about "Man on the Roof": "Bo 

Widerberg's excellent suspense thriller . . 

. 

is about the murder of a brutal police official 

. . . It's a gritty, realistic action film 

with the emphasis on complex psychological 

characterization. There is nothing stereotypical 

about detective-hero Martin Beck 

. . ." The critic went on unsparingly in his 

lavish praise of the picture. 

James Michener, renowned author, is using 

his childhood haunt. Chesapeake Bay. 

as the locale of his next novel. Now 70, he 

is living in a modest bungalow on Broad 

Creek in Talbot County where he was interviewed 

by Dickson J. Preston for the 

CALL 

PHIL GLAZER 

(301) 

385-0600 

> 

" 

TH/S 

SUMMER'S 

HOI 

OFFICE HITS 

THAT WONT COOL OFF 

THIS FALL OR WINTER! 

Washington, 

D.C. 

(4/27-5/17/77) 

-r'T^ J^n 4 THEATRE MULTIPLE 

Associated Pictures Has The Really Hot Ones At Liveable Terms! 

ASSOCIATED PICTURES CO. INC. 

19 W. Mt. Royal Avenue • Baltimore, Maryland 21201 


^•^* 

Move up in quality, 

move up in profits . . . PIC'S 

in-car Mosquito Repellent Coils 

drive mosquitoes, sand flies, and gnats 

away — Hours of protection . . . Safe/Effective. 

Don't miss out on this fantastic Bonus Offer! 

Pic's Fabulous Bonus Offer: 

You Buy 200 Packs* Retail value $70.00 

*2 Large coils per pack, retail 35c 

You get FREE - 16 Packs . . .Retail vaiue 5.60 

Total Retail Value $75.60 

Your Cost 200 Packs (21c each) .... .$42.00 

Your Profit $33.60 

Trial size available - 

Priced low enough for good w/ill 

give away, asl< for details 

Plus FREE 

Attractive Promotional JVIateriaiy 

Get all the facts... 

CallyourPICsupplieror 

PIC Corporation 201 862-1880 

ien. New Jersey 07036 

'City of Brotherly Love' 

Gripped by Give-Aways 

PHILADELPHIA—There is no summer 

lull lor film cxploiteers hjre as newspapers 

and department stores lend tfiemselves 

to promotional campaigns in befialf of 

upcoming film features. The Philadelphia 

Bulletin, for the opening of Walt Disney's 

"Herbie Goes To Monte Carlo" at area 

theatres and drive-ins, tied-in with its classified 

advertising columns in a random 

drawing offering over 250 family prizes. 

Grand prize is a VIP trip for the winner 

and seven guests for an all-day outing that 

included breakfast and lunch at a local 

restaurant plus the use of a motorhome to 

take in the sports car races at the upstate 

Pocono Raceway. 

The first prize is a set of four Goodyear 

radial tires and, making the tie-in with auto 

races and the movies pronounced, a second 

prize offers ten pairs of grandstand seats 

to the sports car races. Several hundred 

other prizes included 8mm home movies, 

paperback books, decal sets. T-shirts and 

musical games. Winners have to look for 

their names in the newspaper's classified 

columns. 

Don Davidson, advertising and promotion 

chief for Sameric Theatres, and Universal's 

Rick Markevitz, publicity chief, 

tied-in with Bill Curry, entertainment columnist 

at the Inquirer in an unusual "Unlikely 

Twins" contest for the opening of 

"The Last Remake of Beau Geste" at the 

Eric Twin. Rittenhouse Square and other 

area houses. The 25 most original entries 

of "Unlikely Twins" will receive two free 

passes plus a T-shirt for the film. 

Linda Goldenberg, publicity and promotion 

director for the Budco Theatres, tied-in 

with the third of the local newspapers, the 

Daily News, for the opening of "The Bad 

News Bears in Breaking Training" at the 

Budco Regency Theatre and other Budco 

and General Cinema Corporation houses. 

To welcome the "Bears" to Philadelphia, 

the newspaper is giving away 100 authentic 

"Bad News Bears" T-shirts in a random 

drawing, with a grand prize of an official 

"Bad News Bears," baseball uniform. 

John Wanamaker's department store 

also 

joined the promotional bandwagon in linking 

its junior department at the center city 

and suburban stores with the forthcoming 

"Grease" film musical. Entry blanks are 

being distributed by the stores, reaching out 

for a girl between the ages of 16 and 23, 

who will tell "Why 1 Would Like to Appear 

in the Movie Musical 'Grease' with John 

Travolta." The winner, selected by the store, 

will fly round-trip to Hollywood, staying 

three nights at the Holiday Inn there, while 

playing a part in "Grease." 

'Redeemer' Filming Done 

HOLLYWOOD— Principal 

photography 

has been completed on "The Redeemer" and 

has been set by Dimension Pictures for an 

October release. Produced by Sheldon 

Tromberg, the film stars Jeannetta Arnette 

and T. G. Finkbinder. Constantinc S. Gochis 

directed the 

feature. 

E-8 


... 

' 

5;h 

Women Study Directing 

At Third AFI Workshop 

BHVERI Y Hill S—A group ol prolcssional 

women who work in film ;md TV 

will take part in a directing workshop for 

women at the American Film Institute Center 

for Advanced Film Studies. Thj group 

will include actresses Joanna; Woodward, 

Cicely Tyson. Marsha Mason .Simon and 

Nan Martin. 

The workshop, which is funded by a grant 

from the John and Mary Markle Foundation, 

begins this month. The program, which 

is now in its third year, was established by 

the .AFI in order to enable women already 

involved in the media to develop their skills 

as directors. 

Other workshop participants are: writer 

Caryl l.edner, casting head Eva Brandstein, 

assistant director Daisy Gerber. assistant 

producer Ann S. Hayward, assistant ed tor 

Maysie Hoy. cinematographer Brianne Murphy, 

producer Susan Racho and program 

executive Sandra Weintraub. 

Antonio Vellani, chairman of th.- faculty 

al the Center for Advanced Film Studies, 

said, "The amazing success of the workshop 

in its brief existence attests to the vast and 

until recently untapped talent women have 

to bring to film and TV directing." 

The workshop, which will include training 

in both directing and prcduction techniques, 

will allow each participant to direct two 

videotape projects during the academic year 

and to attend weekend sessions chaired by 

Vellani. Dyan Cannon, a former workshop 

participant, received an Academy Award 

nomination this year for her workshop 

project "Number One." 

Jan Haag. who will again head the workshop, 

said. "We are pleased and excited by 

the outstanding quality of the new members, 

and especially proud that we now have an 

alumnae of working directors to call on as 

an advisory board." 

Other personnel for this year's workshop 

will include Edward Ashley. Screen Actors 

Guild talent coordinator; Roman Harte. 

production supervisor, and Tom Wilson, a 

video operations manager. 

The new workshop participants were 

chosen by an eight-member review committee 

of former workshop members that 

consisted of Dyan Cannon, Maya Angelou, 

Karen Arthur. Michel Futrell, Lee Grant, 

Nessa Hyams and Marjorie Mullen, who 

are now working directors and members of 

the Directors Guild of America. 

AFI, which is celebrating its tenth anniversary 

this year, is a non-profit organization 

that was created by the National Endowment 

for the Arts to preserve the heritage 

and advance the art of film and TV 

in the U.S. The workshop is one of several 

AFI training programs to encourage and 

support new filmmaking talent. 

SAN FRANCISCO 

fiiiiifJte O'Toole is to toiu" the area to promote 

Warner Bros." "One on One," 

which also stars Robby Benson . . Marty 

. 

Feldman was here Thursday (4) to make 

some eye-to-eye contact with the press and 

talk about "The Last Remake of Beau 

Geste," 

The Castro Theatre, one of the last truly 

ornate movie palaces left in this area, was 

formally awarded landmark status. The theatre, 

which is currently part of Mel Novikoff's 

Surf Theatres operation, was built in 

1922 from a design by architect Timothy 

Pflueger. By designating the Castro a landmark, 

the San Francisco Board of Supervisors 

protected the building against alterations 

and lessened the possibility of its demolition. 

Colleen Gogiii will be leaving UATC to 

become a booker at Avco Embassy's local 

branch office. Maureen Devine will be succeeding 

Colleen as booking department secretary. 

As a promotion for the Monty Python 

film "Jabberwocky," the Jan Zones agency 

staged a "Monty Python Jabberwocky Tournament 

and Noble Twit of the Year Contest." 

The event took place at the Cannery 

and included medieval swordfighting. a 

mummers' play and dances from the Middle 

Ages, which were all staged by the Society 

for Creative Anachronism. The society is 

a Bay Area group that specializes in historical 

theme events and creates their own costumes 

and productions from studies done on 

the 

period. 

United Artists' salesman George Buetlner 

is vacationing in Canada. 

Variety Club Has Drawing 

For Blind Babies Benefit 

SAN FRANCISCO — The Women of 

Variety Tent 32 have announced to the 

general membership of the Variety Club of 

Northern California Tent 32 an annual 

drawing to support the Variety Club Blind 

Babies Foundation. Members are asked to 

contribute in $12 multiples, each contribution 

receiving a drawing number. The winners 

of bi-monthly drawings will receive cash 

awards in the amounts of $100, $50 and 

$25. Each assigned drawing number is effective 

for a full year and entrants may win 

more than once in the same year. 

This fimd-raising drive replaces the Blind 

Babies Bazaar, according to a release from 

Anita B. Selleck, president of the Women 

of Variety Tent 32. As always, all contributions 

are 

tax-deductible. 

Denver Newcomers Gel 

Warm Reception 

DENVER — All newcomers to the area 

finished out their debut week with substantial 

grosses. "Sinbad and the Eye of the 

liger" found a receptive crowd at 1 1 theatres 

as it averaged 350 while "The Bad 

News Bears in Breaking Training" batted 

300 in its first round at eight screens. Both 

"Jabberwocky," which played at two theatres, 

and "Smokey and the Bandit," which 

opened at ten theatres, scored 250. The leader 

for the week, however, was once again 

"Star Wars," which rocketed at a speed of 

500 through its tenth week at the Cooper. 

(Average Is 100) 

Centre—Exorcist II: the Herelic (WB) 7!h wk 70 

Century 21—Rollercoosler (Univ), 8lh wk 60 

Cherry Creek, Villa Itaha-The Other Side ol 

Midnight (20th-Fox), 7th wk 170 

Colorado Four—The Last Remake of Beau Geste 

(Unr .250 

.120 

Bridge Too Far 

''h wk 

Coop Star Wars 500 

The Bad N-v/s Bca.^ m 

Breaking Training p!-: .300 

thealrvs— The Spy Who Loved Me 

Eight 

(UA). 3rd wk 150 

Eleven theatres—Sinbad and the Eye oi the 

Tiger (Col) 350 

Five theatres— Orca (Pn-al 3rd v. k 120 

Five theatre—The Rescuers 3V; !'^ .125 

-vk 

Ten theatres—Smokey ond the Bandit -Unsv) 250 

Three theatres-New York, New York (UA), 

5th wk .135 

80 

(Pa.-ci, Three theatres— Sorcerer Un:vj wk 

Three theatres—The Deep (Col). 7th wk 27S 

Two theatres—Rocky (UA), 27th wk 100 

University Hills Three. Flick—Jabberwocky (SR) ...250 

Internship Participants 

Named by Film Institute 

BEVERLY HILLS—Christopher Welch 

and Larry Clark were chosen by the American 

Film Institute to participate in the 

academy internship program, whose purpose 

is to allow aspiring filmmakers to learn 

film techniques by observing a director at 

work on a film. The program is operated 

by the AFI and the Academy of Motion 

Picture Arts and Sciences. 

Welch, a native of Spokane. Wash., with 

a degree in fine arts from Fort Wright College. 

Spokane, has experience as an actor 

and photographer in addition to his work 

as a filmmaker. He will be an intern on 

Delbert Mann's new films "Grandpa and 

Frank" and "The Year They Threw the 

Series." 

Clark, who was born in Cleveland and 

attended Miami University of Ohio and 

UCLA where he received a master of fine 

arts degree, worked as a photographer 

throughout college and earned several 

awards for his work. He will work with 

Michael Schultz on "Sergeant Pepper and 

the Lonely Hearts Club Band." 

More than 80 interns, who are selected 

by the AFI and participating directors, have 

been assigned to observe feature films. 

Salt Lake • Boston • Dollos • New York 

NIVERSAL THEATRE SUPPLY 

- HOME OFFICE - 

264 East 1st South, Salt Loke City, Utah 84111 

Aug us

! 

Hollywood 

VETERAN PUBLICISTS Bob Suhosky 

and Jim Hardiman have formed 

Suhosky & Hardiman Public Relations to 

represent cHents in the entertainment industry. 

Suhosky has headed his own company 

for the past seven years and before that was 

with 20th Century-Fox 1 1 years. Hardiman 

was director of press information for CBS- 

TV on the West Coast and publicity director 

for Screen Gems, as Columbia TV formerly 

was known. He also was director of TV and 

radio promotion for Walt Disney Productions. 

It- 

Actor, co-producer and director D'Urville 

Martin, who starred in 16 films, eight of 

them with Fred Williamson (and he's scheduled 

to co-star with Williamson in his film 

"Big Score"), recently screened his latest 

film. "Disco 9000" for Fred. As a result, 

D"Urville will direct the sequel to "Big 

Score." 

• 

Veteran film trailer specialist Ben Fuglsby. 

who has been 20th Century-Fox's advertising 

film supervisor since 1974. has 

resigned effective Monday (8). He will join 

Cinema Research Corp. as vice-president 

and general manager, succeeding Hal Schieb, 

optical and photographic effects veteran. 

Fuglsby began his motion picture career in 

1937 as a carpenter at 20th-Fox. then moved 

to MGM where he worked for 29 years 

various production capacities. 

in 

• 

Ron Howard, who wrote, directed and 

starred in "Grand Theft Auto" for New 

World Pictures, will make a personal appearance 

Saturday (13) at the Ascot Speedway 

in Gardena as host of a special "Grand 

Theft Auto" night. His co-star Nancy Morgan 

also will participate in the activities, 

which will include awarding the prize to the 

winner of the "Grand Theft Auto Race." 

* 

Thj Cinematic Arts Consulting & Management 

Organization has added two more 

i COLOR 

or Black and White 

Happenings 

theatres to its film booking and buying accounts. 

Joining its clientele are the Plaza 

and State theatres in Long Beach, according 

to Howard Linn, head of CACMO. 

* 

Martin S. Pollins. formerly in charge of 

nontheatrical sales for Paramount in New 

York, will move to the studio in Hollywood 

as a result of a promotion which will make 

him executive director of nontheatrical 

sales. 

• 

MGM's "Stingray" began shooting Monday 

(I) in St. Louis with Chris Mitchum 

and Sherry Jackson starring in the highspeed 

car film. Richard Taylor is directing 

from his own screenplay. 

* 

Boxoffice International Films, headed by 

Harry Novak, has signed sales deals in Germany, 

Austria, Belgium, Holland and England 

for "The Secret Sex Lives of Romeo 

and Juliet." 

McDermott Joins Wrather; 

Film Projects Planned 

HOLLYWOOD—Thomas J. 

McDermott, 

former president of MCA's SelectaVision 

videodisc system, has joined the Wrather 

Corp. where he will produce a slate of motion 

pictures and TV projects. 

First on the production schedule for Mc- 

Dermott will be a remake of "The Lone 

Ranger," which Jack Wrather had produced 

at Warner Bros, in 1955. Wrather also had 

produced the 1957 "The Lone Ranger and 

the Lost City of Gold" for United Artists. 

"Lone Ranger" rights have been owned by 

the Wrather Corp. since 1954 when it made 

the acquisition from George Trendle who 

originated "The Lone Ranger" radio show 

Jan. 30, 1933, over his WXYZ Radio in 

Detroit. 

Republic Studios made two motion picture 

serials, "The Lone Ranger" and "The 

Lone Ranger Rides Again" in 1938 and 

1939. The story of the western hero and his 

sidekick Tonto was told in 2.596 radio 

shows, on the air continuously until September 

1954, and in a total of 221 half-hour 

TV shows between 1949 and 1961. 

Award Given Jane Wyman 

By Arthritis Foundation 

SAN FRANCISCO — Jane Wyman was 

presented the annual Charles B. Harding 

Award for Distinguished Service on behalf 

of the Arthritis Foundation during ceremonies 

at their annual meeting at the St. Francis 

Hotel June 25. 

The Academy Award-winning actress received 

a gold medallion, the foundation's 

most prestigious award for volunteer service, 

from H. M. Poole jr.. chairman of the foundation, 

and Clifford M. Clarke, president. 

Established in honor of Charles B. Harding, 

the award is presented each year to an 

individual volunteer who makes an outstanding 

service contribution to the Arthritis 

Foundation. Miss Wyman is the second 

recipient of the award. Harding, an active 

volunteer at local and national levels of the 

foundation for over two decades, received 

the award in 1976. 

For nine years Miss Wyman served as 

the volunteer campaign chairman of the 

foundation's Southern California chapter 

and in July 1976 she was named a vicepresident. 

She is a member of the chapter's 

executive committee and serves on its board 

of governors. 

Miss Wyman served as national campaign 

chairman for the foundation in both 1973 

and 1974. During that period she traveled 

thousands of miles and visited most of the 

73 chapters across the country in order to 

meet with volunteers, speak at meetings and 

vis't with the news media. 

Miss Wyman also served on the foundation's 

national board of directors, the national 

executive committee and the national 

public education committee. She is currently 

an honorary trustee. 

Los Angeles Art Festival 

Features Three AIP Films 

HOLLYWOOD—Displays from American 

International's "The Island of Dr. Moreau." 

"Tentacles" and "Empire of the 

Ants." were featured at the Hancock Park 

Festival of the Arts July 30-31 in cooperation 

with Los Angeles County and the department 

of parks and recreation. 

A "humanimal" depicting the Sayer of 

the Law from the "The Island of Dr. Moreau" 

gave out posters inspired by the film. 

FOR 

INDOOR AND 

DRIVE-INS 


NO SMOKING • VANDALISM * DATERS 


This time do things right 

-lEATRE EQUIPMENT SPECIALISTS • DESIGN CONSULTANTS . MAJOR 

EQUIPMENT LINES, SALES, SERVICE, AND INSTALLATION . IN-HOUSE 

"»RAPERY & DESIGN DEPARTMENTS . DRIVE-INS . SPECIAL PROJECTS 

L HE FILBERT COMPANY WILL INITIATE & COMPLETE THE ENTIRE JOB. 

Filrriaclc - i^3- 

UOO FLOWER STREET,BOX 508E 

GLENDALE. CALIFORNIA. 9120S (213)247-6550 

W-2 BOXOFFICE :; August 8, 1977

. 

HONOLULU 

Universal's "Mac-Arthur" will have its Pacific 

premiere at the Waikiki 3, Thursd.i\ 

(11) at 8 p.m. for the benefit of the 

A inn Museum Society. Live entertainment 

kMtiinng bands will be provided. Regular 

L-nyagements will begin the following day. 

Other new attractions include: Paramount's 

"The Bad News Bears in Breaking 

Training," Royal Marina 1; MP's "The 

Island of Dr. Moreau," Royal Marina 2; 

United Artists' "The Spy Who Loved Me," 

New Royal: 20th Century-Fox's "Fire Sale," 

Waikiki 1. and Sunn Classic's "Gulliver's 

Travels." Queen and Royal Sunset driveins. 

It's a hot Disney summer with Buena Vista's 

"The Rescuers" and "Herbie Goes to 

Monte Carlo" cooling the family trade with 

brisk tropical trade winds. Holdover engagements 

are scheduled for both Disney films. 

The downtown Liberty Theatre is continuing 

it Karate Festival '77 with a diversified 

series of martial arts films from the 

East and West. Films now showing are: 

"The Great Chase," "Karate Expert Priest," 

"Street Fighter Counter-Attacks" and "Return 

of the Karate Expert Priest" . . . Not 

to be left out, the nearby Empress is showing 

five Shaolin masters and the American 

"King's Sword," "Roaming Hero" and 

"Duel in the Forest." 

A salute to Warner Bros, on the screen 

at King's Alley Theatre continues with "The 

Petrified Forest" and "The Letter." 

John Shafer Joins Staff 

At Deluxe Laboratories 

HOLLYWOOD — The appointment of 

John T. Shafer to the marketing department 

of Deluxe Laboratories was announced by 

Robert E. Klees, vice-president of marketing. 

Shafer joins Dekixe from Foto-Kem Industries 

where he was process supervisor. 

Previously, he was a sales and technical 

representative for the professional motion 

picture products division 

of the 3M Co. for 

over five years. Before joining 3M, he 

served as a chief chemist and plant superintendent 

for Technicolor and was also 

Fairchild Aerial Surveys. 

with 

Shafer is a 1959 graduate of USC with 

a bachelor of arts degree in geology. He also 

completed course work for a bachelor of 

science degree in chemistry at Kansas State 

Teacher's College in 1964. 

CINERAMA IS IN 

SHOW BUSINESS IN 

HAWAII TOO. 

When you come to Waikiki, 

don't miss the famous 

Bl.SgiAÂ' 

iHAWAiii Don Ho Show. . 

[ Horas j Cinerama's Reef Towers Hotel. 

IN WAIKIKI REEF RrCf TOWERS EDGEWAreR 

'March or Die' To Open 

In California Theatres 

HOLLYWOOD — ".March or Die," an 

epic action adventure drama about the 

French Foreign Legion, which stars Gene 

Hackman, Terence Hill, Catherine Dcneuve 

and Max von Sydow, will open on Wednesday 

(10) in multiple engagements throughout 

the southern part of the state inckiding 

the Vogue Theatre, Avco Center Cinema in 

Westwood, Fashion Center in the San Fernando 

Valley and the Cinedome in Orange 

County. 

The PG-rated movie, which was filmed 

in Europe, North Africa and the Sahara 

Desert, depicts the seething conflicts in 

Morocco at the close of World War I. The 

action begins when a detachment of legionnaires, 

under the command of an embittered 

American martinet played by Gene Hackman, 

is ordered to protect an archeological 

expedition to a priceless tomb, an excavation 

which unites fanatically religious and 

hostile Arab tribes in desert battle against 

the legion. 

Terence Hill is cast as a jewel thief who 

joins the legionnaires to escape the law and 

Catherine Deneuve is the French beauty for 

whom he and Hackman compete. Max von 

Sydow portrays the Louvre curator who 

leads the dangerous expedition. 

"March or Die," a Columbia Pictures release 

from ITC Entertainment, was produced 

by Dick Richards and Jerry Bruckheimer 

and directed by Richards from a 

screenplay by David Zelag Goodman. 

The music score is by the Oscar-winning 

composer Maurice Jarre. 

Hollywood-Style Premiere 

Benefits March of Dimes 

TUCSON— Despite late-evening rains, the 

March of Dimes benefit screening of 'Star 

Wars" here July 21 was an impressive Hollywood-style 

premiere. 

Beginning with a Mexican dinner at Los 

Yentas restaurant on Miracle Mile, March 

of Dimes contributors continued to the Cine 

El Dorado via vintage vehicles donated by 

the Tucson Antique Car Club and the 

Tucson Model A and Model T Clubs. They 

were met at the theatre by searchlights and 

a live remote broadcast unit from KTKT 

Radio. 

Two screenings played to full houses at 

the 745-seater, with ticket prices ranging 

from $6 to $25. The film began its regular 

run Tuesday (3) at the Cine El Dorado. 

The benefit under the direction of March 

of Dimes chapter chairman Henry Jacome 

jr., 

raised $12,000 for the Tucson chapter. 

CIC Names Gualberto Bana 

Brazil Managing Director 

NEW YORK—Cinema International 

Corp., headquartered in Amsterdam. Ih: 

Netherlands, has announced the appointment 

of Gualberto Bana to the position of 

managing director of CIC for Brazil, effective 

immediately. Previously, Bana was 

CIC's manager in Peru and supervised the 

company's operations in Ecuador and Bo- 

DENVER 

Recent visitors to area film exchanges included: 

Bob and Dolly Heyl of Wyoming 

Theatre, Torrington, Wyo.; David 

Cory of Goodhand Theatre, Kimball, Neb.; 

Quent Evers of El Grande Theater, Granby, 

Colo.; Jim Moss of Moss Theatres, Silver 

City, N.M.; Frank McLaughlin of the local 

DeLux Theatres; Paul Cory of Fox Theatre, 

Sterling; Denny DeNovellis of Fox Theatre, 

Sidney, Neb., and Dick Klein of K Theatres, 

Longmont. 

Columbia Pictures is moving into larger 

offices in the Lincoln Tower Building, 1S6() 

Lincoln St., Suite 1 102. Their new telephone 

number is 303-861-9048. Columbia is planning 

an open house in the spectacular new 

quarters but must wait until new furniture 

and draperies are 

installed. 

Many friends gathered in Larimer Square 

for a luncheon in honor of Jerry Smith who 

is leaving the area to start a business in 

Oklahoma City. Jerry operated Mountain 

States Film Distributors with Bates Farley. 

Jerry and his wife Dianne also operated Independent 

Film Forwarding, a shipping and 

inspection depot for independent film distributors 

in the Rocky Mountain region. At 

one time Jerry was with National General 

Pictures and was also a branch manager 

for Columbia Pictures until about a year 

ago when he went into the independent distribution 

field. 

Jacit Felix and Jack Micheletti of J 

and B 

Film Distributors hosted a morning screening 

of their newest release "Bad Georgia 

Road" at the Century screening room. 

Best wishes for a speedy recovery to 

Eunice Batter, wife of Clarence Batter of 

Batter Booking Service who was hospitalized 

for a heart ailment and to Jack Mc- 

Gec's wife Bernice who was hospitalized for 

surgery. 

Goldman Featured Speaker 

At TOP Conclave. Philly 

NEW YORK—N.\TO president Marvin 

Goldman was the featured speaker at a 

membership meeting of the Theatre Owners 

of Pennsylvania July 28. 

SOUND PROJECTION 

MAINTENANCE MANUAL 

THOUTS SOUND AND PROJECTION 

MANUAL." Simplified service dnla on 

Leading mattes of projectors, Slep-by- 

Step Service inslructions on Sou.id equipment, 

xenon lamps, screens, lenses, film 

transport equipment (platter) rr.otors. 

soundheads, speakers, etc Schema'ics en 

sound equipment and drowings This helpful 

Service Manual endorsed by the industry. 

Authentic maintenance data lor 

the projectionist, the exhibitor. Simplified 

data. You should have this Manual and 

sove on repair work ani obtain better 

proj. and sound. Send TODAY. Special 

Price per copy, ONLY $8.50. prepaid. Don't 

wail—order now a: this special price 

(J850). Over 200 paaes 8I/2 x H" Loose- 

Leaf Practical Manual— Data is Reliable 

and 

2.5. Y^ 

Check or M.O.—No CODs). WESLEY 

TROUT, EDITOR, Box 575, Enid, Oklahoma 

73701. 

August 8, 1977

SEATTLE 

gill Mallett, manager of the Coliseum Theatre, 

returned with his wife, son David 

and granddaughter Heather Lancaster from 

two weeks at Molo Kai and one weelc at 

Waikiki. Hawaii. The Malletts are also the 

proud grandparents of a new granddaughter, 

.Amy. 

Connie Carpou, new Western division 

manager for Avco Embassy Pictures, was 

in the area recently with new branch manager 

Jerry Landesman, who formerly served 

as branch manager for Avco Embassy in 

Minneapolis since 1973. 

Jackie Earle Haley and Brett Marx made 

a promotional tour of the area for "The Bad 

News Bears in Breaking Training," which 

opened July 20. They were interviewed by 

newspapers and radio and TV stations, and 

made a public appearance at the newly remodeled 

Fred Meyer store, where they distributed 

autographed pxtures of their baseball 

team. A well attended sneak preview 

was held at the SeaTac 6 Cinema and the 

Varsity Theatre. 

Radio KVI-FM conducted an on-the-air 

contest that involved coloring pictures of the 

"Bad News Bears," which were distributed 

by Fred Meyers. The winner, who will receive 

an original baseball outfit from the 

film, will be announced over the air in August 

.. . Radio 96 KYYX will be distributing 

"Bad News Bears'" posters at a rock 

concert in Seward Park. All publicity and 

promotions are being handled by the Dorothy 

Matin Agency. 

Fun, the entertainment weekly sponsored 

a "Herbie Goes to Monte Carlo" coloring 

contest. The prize for adults was either a 

three-day and two-night package at the Plaza 

International, North Vancouver, Canada, 

or the Chateau Victoria. Victoria, Canada. 

About 60 winners of all ages received a pair 

of passes to see the new release at a designated 

theatre. The film is scheduled to open 

Wednesday (10) at the Renton Village, 

Bellevue Overlake, Seattle Aurora, SeaTac 

Mall Cinemas, Sno-King and Midway. 

In cooperation with Walt von Hauffe of 

the advertising and publicity department of 

United Artists and Rob McQuiston, advertising 

director for the Sterling Recreation 

Organization, a "Bonded Villains Contest" 

JSILICON 

Lee ARTOE "FUZeD" SILICON TUBES 

FOR MOTION PICTURE RECTIFIERS 

DESIGNED TO BE BEST 

'*-»A I 

RfPlACf 

j INCXPlNSIVt fuses 

INSTtAD 

OF 

tnriu TUBE 

was held in the July 27 issue of Fun, the 

entertainment weekly. Twelve winners who 

could figure out the names of the film and 

ihe actors by looking at photos received a 

pair of passes and soundtrack album from 

United Artists Records. The new release 

opened Wednesday (3) at the Cinerama The- 

Joseph Brooks, who wrote, 

produced and 

directed "You Light Up My Life," was in 

town Monday ( 1 ) to promote the film, which 

prem'ered at the Lynn, Lake City, John 

Danz and Lewis & Clark theatres Wednesday 

(3). A special sneak preview by invitation 

only was held at the Cinerama Theater 

Tuesday (2). 

Hal Needhani, who directed "Smokey and 

the Bandit," was in the area July 28-29 to 

promote the film, which is scheduled for a 

Friday (19) opening here. 

Screenings at the Jewel Box: "Rolling 

Thunder" and "Final Chapter—Walking 

Tall." American International Pictures; 

"The Hills That Have Eyes," Far West, and 

a product reel on "Heroes," Universal. 

New films on the marquees: "Jabberwocky," 

Uptown; "The Van," Admiral. Coliseum, 

Bel-Kirk and Midway; "Moonshine 

County Express," Duwamish, Puget Park 

and Sunset; "Allegro," Guild 45th; "The 

Bad News Bears in Breaking Training," 

Bellevue Crossroads Cinemas, Varsity. Sea- 

Tac 6, Aurora and Valley; "The People that 

Time Forgot," Roxy, Lewis & Clark 3, Admiral 

1, Broadway, Kenmorc, Bel-Kirk and 

Valley. 

Stu Goldman and Joe McCann of Fun, 

the entertainment weekly will make their 

annual business trek through several studios 

to see business accounts and friends in the 

greater Los Angeles area from Monday (15) 

to Monday (22). 

The following films are continuing area 

runs: "Star Wars," UA Cinema 150 and 

Everett; "Sorcerer," Bay; "Between the 

Lines." Harvard Exit and Lewis & Clark; 

"New York. New York," Music Box; "Annie 

Hall," Seattle 7th Avenue; "The Other 

Side of Midnight." UA Cinema 70; "The 

Island of Dr. Moreau," Aurora, Bellevue 

Overlake, Renton Village, Lynn 2 and Valley 

2; "The Deep," Renton Village, Aurora 

and Bellevue Overlake, and "The Last Remake 

of Beau Geste," King. 

Woodbay Is Building 

Quadplex for Loews 

CEDARHURST, N.Y.—Construction has 

begun on Loews Theatres' fourplex located 

on the Hempstead Turnpike in Levittown, 

N.Y. Woodbay Construction Corp., headquartered 

here and headed by Joel L. Chinman 

and Maxwell Krieger, was awarded this 

contract, with a target completion date of 

^ 

Ihanksoivina 1977. 

Philadelphia Encourages 

Further Film Production 

PHILADELPHIA—With the recent filming 

of "Winterkill" here (starring Jeff 

Bridges. Elizabeth Taylor and Anthony 

Perkins) following the successful productions 

of "Rocky" and "Nasty Habits," and 

before that "Mickey and Nicky" with Peter 

Falk and John Cassavetes, the city fathers 

are beginning to woo the filmmakers in 

earnest. While the city has not set up any 

advertising budget to lure potential filmmakers 

here, a movie showing the new 

Philadelphia is in the works for distribution 

to organizations like the Screen Actors 

Guild, to interest directors and producers 

in using the city. 

There is also talk of drafting legislation 

for a state filmmaking commission, following 

in the footsteps of bordering New Jersey's 

newly-created agency. Not only does 

the city offer a variety of "looks," with 

new and old areas that duplicate other city 

locales, but the city considers moviemakers 

like all other tourists with a camera, and 

does not charge for taking pictures. 

Film crews are not charged for use of 

locations and city services unless it means 

overtime or pulling someone off normal detail 

and having to replace him. Then the city 

just passes along its costs. The city also 

helps filmmakers in shopping for locations 

and getting people to cooperate without interfering 

with the shooting. 

A major advantage is the fact that union 

rules here are less stringent. There are no 

standby rules as in New York City where a 

local man must be hired for each job on the 

set even though the picture company may 

have its own crew. Moreover, hotels and 

food are much cheaper here. 

Fictional 'Island' Beast 

On View at Baltimore Zoo 

BALTIMORE—The center cage of the 

Baltimore Zoo featured the bizarre "humanimal" 

July 17. 

A creation of the imaginative H. G. Wells, 

the "humanimal" is on temporary loan from 

American International Pictures, whose film 

"The Island of Dr. Moreau" includes the 

beast in its motion picture debut. The film 

opened July 20 at Baltimore area theatres. 

The "humanimal" was on display from 

one to four p.m., soliciting donations for the 

Baltimore Zoo Annual Fund and giving 

away free passes to see "The Island of Dr. 

Moreau." 

PETERSON 

THEATRE 

455 Bearcat Drive 

Times Square Park 

SUPPLY 

Salt Lake City, Utah 84115 

801-466-7642 

August

' 

i 

'.'. 

I- . 

r 

Nai'l Film Day Parly 

Is Held at Glenwood 

KANSAS CITY — A crowd of 

several 

hundred area exhibitors, along with members 

of the electronic and print media, were 

guests at a "thank you" party sponsored by 

the American Film Institute Tuesday morning 

(2) at 10 a.m. in Dickinson Theatres' 

flagship house, the Glenwood Theatre, 

Overland Park, Kas. The reception and 

screening honoring industry members who 

are participating in National Film Day, set 

for Monday (22), was hosted by Douglas J. 

Lightner, president of Commonwealth Theatres, 

and co-hosted by Norman Nielsen, 

vice-president, 

Dickinson Theatres. 

Theatiêmen and media representatives 

were served refreshments before viewing a 

screening of the Academy Award-winning 

live-action short, "In the Region of Ice," 

an Andre Guttfreund production co-produced 

by Guttfreund and Peter Werner, 

both of whom were present for the showing. 

Both producers in the early '70s were Fellows 

at the American Film Institute Center 

for Advanced Film Studies, West Coast 

training workshop for independent filmmakers. 

A question-and-answer session followed 

the unspooling of the Oscar-winning motion 

picture, with Guttfreund and Werner 

describing the benefits derived from their 

AFI experience. 

It was explained that National Film Day 

has been set aside by the motion picture 

industry as a fund-raising celebration on 

behalf of the AFI, a nonprofit organization 

established by the National Endowment for 

the Arts to preserve America's film heritage 

and to advance it through the education of 

new filmmakers. Both distributors and exhibitors 

contribute a portion of the day's 

boxoffice receipts to the AFI, which also 

sponsors the Directing Workshop for Women; 

sends classic films on tours around the 

country, and maintains a repertory film 

theatre at AFI headquarters in the John F. 

Kennedy Center for the Performing Arts in 

Washington, D.C. 

All present were urged to expand their 

efforts to heighten public awareness of the 

necessity for supporting National Film Day 

to preserve the cinematic art form in the 

U.S. and to advance it through the education 

of new filmmakers. 

Representatives of major Kansas Citybased 

theatre circuits, zs well as independent 

exhibitors from throughout the territory, 

were in attendance at the "thank you" 

event. 


SHOW 

« 

BUSINESS IN 

HAWAII TOO. 

When you come to Waikiki 

don't fe||w>HJ»U miss the famous 

e^^ Don Ho Show. . . at 

Cinerama's Reef Towers Hotel. 

Chicago Pics Optimistic 

About Current Product 

CHICAGO—Chicago Pics, one of the 

newer distribution organizations on the local 

scene, has been lining up fall schedules 

starting with "The Beatles as They Were. 

The film was co-produced by Roger Grod 

and Dan Burris. 

Spokesmen for 15 theatres participating 

in the first showing of this feature starting 

September 9, are of the opinion that "The 

Beatles as They Were" will be a hit feature, 

since there appears to be a lot of nostalgic 

feeling about the Beatles. In fact, Chicago 

Pics, which specializes in the distribution of 

"triple X" to G-rated films, is now lining 

up additional multiples. 

Chicago Pics also is working on inquiries 

for product from American Transcontinental, 

Dr. Ralph Collender, which includes 

'Up the Chastity Belt" and "Straight on Til 

Morning," rated R; "Demons of the Mind," 

rated R; "Fear in the Night," rated PG, 

and "Because of the Cats," (categorized "as 

potent" as was "A Clockwork Orange"). 

And Chicago Pics is placing for Roger 

Grod such pictures as "Volunteer Jam," 

starring Charlie Daniels' band, rated G; 

"Faces in Concert," starring Rod Stewart, 

and "The Devil's Joint," rated R. 

On the adult film scene, Chicago Pics 

represents national distributors and producers 

such as Gerard Damiano's "Odyssey," 

starring the popular Susan McBain; 

"Let My Puppets Come," a 45-minute 

spoof; Stan Kurlan's "Eruption," starring 

John Holmes and Leslie Bovee; Sandy 

Magdolma's "Her Last Fling"; Martin Margailies' 

"Teenage Cruises" and "Essex" and 

Joe Steinman's "Mary, Mary" and others. 

Leo Altz, head of Chicago Pics, expressed 

gratitude to Arthur Sommers of ASOM 

Productions for features made available 

through Chicago Pics — "Dutch Treat," 

"Breaker Beauties" and "Munich Madness." 

Altz and Si Lax, associated with Altz in 

the operations of Chicago Pics, are enthusiastic 

in expressing thanks to exhibitors 

who have contributed to the company's 

success by booking the product it has 

handled. Special "thank yous" were extended 

to Sid Kaplan, head of S-K Films; 

Pat Riccardi and Mario Nuzzo of the Admiral 

Theatre; Pat Wheeler of the S. B. 

Greiver organization; Aaron Shiesman, head 

of Allied Theatres Film Buying & Booking; 

John Bishop of the Kohlberg circuit; Delia 

Gallo, Independent Theatres; Mike Stern. 

Lubliner & Stern Theatres; Jack Belasco. 

Essaness Theatres; Richard Rosenfield, 

M&R Amusement Co., and Richard Stern 

of the Wilmette and Devon theatres. 

Lane Owned Chief Theatre 

SEDAN, KAS.—The Chief Theatre in 

Sedan, now owned and operated by Buck 

and Margo Boulanger, formerly was owned 

by A. Lane of Tulsa, Okla. 

Robert Mitchum will play the role of 

Philip Marlowe in the film production of 

Raymond Chandler's "The Big Sleep." 

High Grosses Netted 

At Chicago Theatres 

CHICAGO— High grosses were the 

norm 

this report week as all films scored substantially 

above average marks. The newcomers 

in town drew their share of attention 

a.s "Sinbad and the Eye of the Tiger" debuted 

to an average of 300 at eight theatres 

while "Outlaw Blues" earned 225 at seven 

theatres. However, neither newcomers nor 

holdovers were able to break "Star Wars" 

nine-week domination over area screens as 

it averaged 400 for the second straight week 

at five theatres. 

(Average Is 100) 

Chicago— Diico 90O0 (SR), 4th wk 250 

Cinema—Black and White in Color (AA) 

5lh wk 275 

Eighl theatres— Sinbad and the Eye oi the Tigjr 

(Col) -300 

Five theatres The Rescuers (BV), 5th wk .225 

Five theatres- Cr.'.i 6th .300 

The Deep wk 

Five theatres- Star Wars !J:Th-Fox), 9lh 400 

wk 

Nine theatres-The Other Side of Midnight 

(20th-Fox), t:; v.k 250 

4th 

(UA) 

'Star Wars' Maintains Lengthy Lead 

Kansas City 

For a Ninth Week in 

KANSAS CITY—With few newcomers 

to compete with, the holdovers easily dominated 

the area this report week. "Star Wars" 

maintained its phenomenal lead with grosses 

of 1,100 in its ninth week at the Glenwood 

Theatre. The second place position was 

claimed by "New York, New York," which 

ended the week with an average of 290 at 

two theatres, while "The Deep" followed 

with a 255 mark in its sixth week at two 

theatres. 

Antioch, Glenwood—The Deep (C.!! M-: wk 255 

Blue Ridge, Ronchmart New York, New York 

(UA). 4th wk. 290 

Brywood—Viva Knievel! 3 i^ v. k 60 

Side ol Midnight 

Four theatres—The Other 

(20th-Fox), 6th wk 180 

Four theatres—Race for Your Lite. Charlie 

Brown! (Para). 3rd wk 120 

Four theatres—Sorcerer (Para/Univ), 5th wk 80 

Four theatres—Thunder and Lightning 

wk 80 

(20th-Fox). 3rd 

Glenwood—Star Wars (20lh-Foxl, 9th wk 1.100 

Midland—Hollercoaster (Univ), 7th wk 65 

-loyride (AlP) 140 

Plaza—One on One (WB), 4t: 

Seville—Annie Hall (UA). 13lh .-.: 

Six theatres—The Rescuers . 

Three theatres—A Bridge Too Far 

(UA). Bth wk. .. 

12 theatres—The Happy Hooker Goe; 

Washington (SR) 

12 theatres—The Spy Who Loved Me 

(UA), 2nd wk 

Valley Drive-In Closes; 

In Operation Since '40s 

DENVER—Increasing taxes and land 

values, along with several other economic 

considerations, instigated the shuttering of 

the Valley Drive-In. which was one of the 

area's oldest outdoor theatres. After the 

property is cleared, the site will be developed 

into a shopping center. 

THEWTIE EQUIPMENT 

livery ihtni; lor the Theatre'' 

3. CAPITOL AVE., INDIANAPOLIS, IND 

C-1

ST. LOUIS 

Universal Pictures' "MacArthur" began 

an exclusive engagement at Wehrenberg"s 

Creve Coeur Cine Friday (5). The biographical 

feature depicts the public life of 

Gen. Douglas MacArthur, from Corregidor 

in 1942 to his dismissal by President Harry 

S Truman ten years later, framed between 

segments of his farewell to West Point 

cadets. Gregory Peck, in an excellent 

title characterization, stars in the role and 

delivers the moving "old soldiers never die" 

speech, as well as the "duty, honor, country" 

oration to the cadets. Ed Flanders 

portrays President Truman and Dan 

O'Herlihy plays President Franklin D. 

Roosevelt, who ordered the evacuation of 

troops from the Philippines. 

"Between the Lines" opened at Mid- 

America's newest luxury theatre. Woods 

Mill 2, located at Highway 40 and Highway 

141, in an exclusive showing Friday (5). 

The story of a successful underground 

newspaper in Boston, the film was produced 

by Raphael D. Silver and his wife. 

Ringold 

Cinema 

Equipment Inc. 

8421 Gravois St. Louis, Mo. 63123 

ALL 

MAJOR 

LINES OF 

EQUIPMENT 

INTERIOR 

DECOR 

DRAPES 

CARPETING 

CHAIRS 

CONTACT 

Harry or John 

Phone (314) 352-2020 

director Joan Micklin Silver ("Hester 

Street"). They feel they have budding 

a 

comic star in Jeff Goldblum, who appears 

Qinema Shares' •Bruce Lee: the Man/ the 

as a rock writer. He made his debut in 

"Nashville," as did Gwen Welles, who appears 

Myth." action-adventure film starring 

Crouse of "Slap 

as a writer. Lindsay 

Bruce Li portraying the late kung fu champion, 

Shot" portrays a photographer. 

opened Arthur Enterprises' Fox 

at 

Theatre Wednesday (3) ... Pam Grier. 

Cinema has reverted to its 

The U City 

who stars in "Greased Lightning," which original appellation, the Tivoli. with the 

began a wide multiple Wednesday (3) leasing of the theatre to Movie, Inc., an 

was in town for press, radio and TV interviews. 

Albuquerque, N.M. -based operation. Films 

being shown include art and established 

classic motion pictures which have special 

appeal to university students in the westend 

area. 

From Jerry Banta of Thomas & Shipp 

comes word that Herschel McManus, former 

General Cinema Corp. division manager 

in our area who retired to Sun City, Ariz., 

in 1974 with his wife Hazel, made a holein-one 

at the Willowbrook Club in his new 

community. His golfing pals here nicknamed 

Herschel "Dusty"—for his propensity to stir 

up a cloud of the stuff when he addressed 

the tee. Looks like apologies are in order! 

Oddly enough, Mac accomplished his feat 

July 7, the seventh day of the seventh 

month of '77 and, of course, it was on the 

seventh hole. The 157-yard shot was accomplished 

with the aid of a three-wood and 

was witnessed by the other three members 

of his foursome. 

While the grand opening festival of the 

new St. Louis Gateway Convention and 

Exhibition Center just ended Sunday (7), 

meetings, conventions, and tradeshows have 

been booked as far in advance as 1987, with 

some groups already scheduling repeat appearances. 

One such organization is the 

Hobby Industry of America, which plans to 

hold conventions in 1979, 1983 and 1987. 

The Fashion Exhibitors will be in town 

Friday (12) through Thursday (18) with 

an anticipated attendance of 2,500 . . 

. 

Speaking of conventions, ageless actress 

Gloria Swanson was in town for the recent 

convention of the ESP Research Associates 

Foundation at the Chase-Park Plaza Hotel. 

Viveca Lindfors and Kristoffer Tabori 

will appear in "My Mother, My Son" Thursday 

(11) at the Communications Building 

COLOR or 

Black and White 

FOR : 

INDOOR AND : 

DRIVE-INS : 




Filmacic "'" 

Theatre on the SlU-Edwardsville Campus, 

continuing the Mississippi River Festival . . . 

Henry Mancini, who has provided the score 

for so many films, will conduct the St. Louis 

Symphony Orchestra at the festival site Sunday 

(14) at 7;30 p.m. 

Carl Arky, a senior in the University of 

Missouri Journalism School, has been 

awarded the $500 Edward R. Murrow 

Scholarship donated by film-TV star Edward 

Asner. 

KANSAS CITY 

êborah Billups, the devastatingly gorgeous 

secretary to Commonwealth's Jack 

Poessiger, is in circulation no more. In fact, 

she is a Billups no more. Saturday, July 30, 

Deborah was wed to Larry Siegert. The marriage 

ceremony was held in the idyllic setting 

of the Rose Garden in Loose Park. The 

couple honeymooned last week in Florida. 

The Lal

turned from Denver, Colo., where he had 

accompanied a troop of Boy Scouts on a 

summer outing. 

The benefit picnic sponsored by the 

Women of Variety Sunday, July 31, has to 

be labeled an unqualified success! According 

to Sharon Richeson, Variety Club president, 

the picnic netted, after expenses, 

$850. The proceeds have been slated for 

the Crippled Children's Nursery School. 

Sharon noted that the net amount was so 

large because nearly everything had been 

donated. Many prizes were given away in 

a marathon bingo game, while picnickers 

with an athletic bent spent their time pitching 

horse shoes, canoeing, playing volleyball 

or participating in a madcap softball 

game. John Sanders, sportscaster for 

KMBC-TV, was present with a camera crew 

to participate in the events. Footage of the 

picnic was shown on the station twice later 

in the week. The picnic ctilminated in a 

CHICAGO 

^here has been a lot of interest in this area 

in the techniques of Glenn Norman of 

Norman & Friddell, specialists in twinning, 

building or remodeling theatres, with no loss 

of time at the boxoffice. So, Norman has 

decided to pay a visit to this area. He will be 

in this city Thursday (25) through Wednesday 

(31). Actually his visit was prompted by 

the number of inquiries he has received but. 

since his time here will have to be limited, 

Norman suggests he be contacted in advance. 

He can be reached at 94 Panorama 

Drive, Conroe, Tex. 77301. 

Young people from Chicagoland were invited 

to participate in a beach scene for 

"The Fury." At this time of the year, the 

beaches from one end of the lake to the 

other are densely populated with teenagers, 

so invitations were not necessary. According 

to the associate producer this scene may 

The UATC Riverside Theatre in Milwau- 

(Continued on next page) 

kee has scheduled World Wide Films' "Big 

Time" for September opening. 

"Fantasia," a film made in 1939, is a big 

boxoffice draw in its exclusive showing at 

the Near North Carnegie theatre. Brotman 

& Sherman, owners of the theatre, installed 

stereo sound for the return presentation of 

The Brotman & 

Sherman Lincoln Village is one of eight 

this area playing "The Bad News 

theatres in 

Bears in Breaking Training." In addition to 

full-page newspaper ads announcing the 

film's arrival July 29, Brotman & Sherman 

heightened attention by having a 60x40-foot 

sign painted on a side wall of the theatre. 

Milt Levins, Central division manager for 

Avco Embassy, has been given responsibility 

for more territory. It includes Minne- 

apolis, Des Moines and Omaha. Levins announced 

that Dean Lutz will serve Avco 

Embassy as branch manager in the Minne- 

Levins just returned 

from an extended trip for setting up open- 

raffle for three major prizes. Don Starkweather. 

Commonwealth booker, won a bicycle 

donated by KMBC-TV: Terri Gray, 

film in current showings have been very 

ings 

open the movie. 

of "Sidewinder One." Grosses for this 

Warner Bros, booker, won a cord of firewood 

donated by Bo.xoffice correspondent Stanley Kubrick, making the movie "The 

Tribune columnist Maggie Daly notes that gratifying. 

Jerry Jones, and Bev Miller of Mercury 

The S. B. Greiver organization is booking 

Shining," has decided that a seven-year-old 

thj Sheridan Drive-In, owned by Al Ixvin. 

Film won a man's watch donated by Fairyland 

Theatre operator Myron Fingelstein. Jack Nicholson, Kubrick indicated that he Before "Sandakan" comes to town, it will 

Windy City boy will have the lead opposite 

wants a boy with a Midwestern accent because 

the book tells the story of the boy's York, where it opened Sunday (7). The film 

be showing at the Fine Arts Theatre in New 

Sandra Taylor, Commonwealth secretary, 

and John Lightner, Commonwealth booker, 

parents who live in the Midwest. Kubrick is Richard Stern's property and it is distributed 

by Peppercorn-Wormser. "Sanda- 

have announced a Saturday (20) wedding 

has taken a floor at the Tremont Hotel here 

date. 

for auditions to be held in September. kan" is a Japanese film in the art category. 

Roy Hurst, 20th-Fox branch manager, is 

vacationing this week in southern Missouri 

at Table Rock Lake near Branson. 

Returning to work was Universal office 

manager Jean Calvert, who spent two weeks 

at home convalescing from painful surgery 

on both feet . . . Debbie Richeson, Paramount 

account representative at National 

Screen Service, flew to Des Moines Wednesday 

(3) to meet with sales representatives 

there. 

HO/(y ' WILL AMAZE YOU! 

Universal sales representative Don Stidham 

was in St. Louis last week, where he 

visited exhibitors . . . Two—count 'em—two 

National Screen ladies are visiting Florida 

this week. Sherry Peacher is examining the 

ins and outs of Pensacola, while Valerie 

Hood boogied on down to Miami for the 

week. 

Services Held in Geneseo 

For Emory E. Duncan, 71 

GENESEO, KAS.—Funeral services were 

held here for Emory E. Duncan, former 

booking agent for Commonwealth Pictures 

in Kansas City, who died at Lyons District 

Hospital. He was 71 years of age. 

A resident of Geneseo since 1947, 

Duncan was a member of the United 

Methodist Church here, the Veterans of 

Foreign Wars and the American Legion. 

He was a 33rd-degree Mason. 

He leaves his wife Vera; mother, Mrs. 

Eunice B. Goodman, El Dorado Springs, 

Mo., and a sister, Mrs. Margaret Frazier, 

also of El Dorado Springs. 

The non-electric Hoky® picks up almost anything from any surface— 

popcorn, cigaret butts, hair, lint, grass and sand. In use 

at theatres, major airlines, motels, hotels, hospitals and restaurants 

for more than ten years, the Hoky? is noiseless, easy to 

handle and guaranteed to satisfy your needs. Choose from four 

decorator colors to match your theatre decor: Teal Blue, Burnt 

Orange, Charcool Black and Green. 

Please rush me a Hoky"' at 

once, 

D 1/S25.95 n 2/$48.00 D 3/$66.00 

D Burnt Orange 

D Teal Blue 

D Charcoal Black D Green 

Illinois Hesidenta add S% solos tax 

Speciiy Ul and 2nd color proieroncei 

NAME: 

ADDRESS: 

CITY: STATE: ZIP: _ 

r/ie Hofcy® costs only $25.95, 

we pay shipping charges and 

there's a 30-day Satisfaction 

Guarantee. 

Order Yours Today! 

Gray Enterprises 

P.O. Box 115 

Auburn, IL 62615 

BOXOFHCE August 8, 1977 C-3

CHICAGO 

(Continued from preceding page) 

United International Films, headed in this 

area by Jack Dionne, has acquired "Beach 

Bunnies"' for Midwest distribution. This R- 

rated film, which is regarded as highly exploitable, 

has its initial openings in South 

Bend, Ind., theatres in early August. 

As Midwest distributor for World Wide 

Films. Sid Kaplan, head of S-K Films, has 

set up the premiere of "Big Time" at the 

Oriental Theatre in the Loop and the Bel- 

Air and Double drive-ins starting Friday 

(19). This comedy, set to music, stars Chinstopher 

Jay and Tobar Mayo. The film's 

executive producer is the well known 

"Smokey" Robinson. The original soundtrack 

was produced by Motown Records 

and already is a hit on the charts. Plans are 

in the making for some interesting openingnight 

publicity. 








You Buy 200 Packs* Retail vaiue $70.00 




Your Cost 200 Packs (21c each) .... .$42.00 



Priced low enough for good will 

give away, ask for details 

Plus FREE 

Attractive Promotional Material/ 




Linden, New Jersey 07036 

While the Valentino festival staged at the 

Film Center at the Art Institute reached its 

scheduled conclusion, popular demand is 

bringing back at least two of the Valentino 

films in August — "The Four Horsemen of 

the Apocalypse" and "The Sheik." 

Welcome to Eileen French, who joined 

Mid-America Releasing Co. as booker. She 

is knowledgeable and articulate and exhibitors 

have liked talking with her in the short 

time she has been with Rick Rice's firm. 

Eileen takes over for Pam MacGregor, who 

is retiring Thursday (18). 

Now that Joe Feulner is spending his retirement 

in Florida during the winter months 

and summering in White Water, Wis., he 

isn't on the local scene too often. But he 

currently is back at H&E Balaban to help 

Harry Balaban with arrangements for the 

annual Tent 26 golf tournament, to be held 

this month. 

The clicking of cameras was the outstanding 

noise at the Admiral Theatre when 

Serena made personal appearances on the 

theatre's stage. On the screen, patrons saw 

the premiere showing of "Confessions of 

Linda Lovelace." 

Columbia Pictures' "Murder by Death" 

opened in a number of area theatres Friday 

(5). The film has a big top-star lineup, including 

Peter Sellers, Nancy Walker, David 

Niven, Elsa Lanchester, Alec Guinness, 

Peter Falk and Truman Capote. 

Twentieth Century-Fox publicist Larry 

Dieckhaus was assigned to meet with Robert 

Benayoun, editor of Parisian Magazine, 

who arrived here to do a story on the filming 

of "A Wedding" and "The Fury" in the 

Chicagoland area . . . Kirk Douglas and 

in town now for "The 

his wife Ann are 

Fury," in which Douglas has a starring 

role. 

According to reports, "The Election, Chicago 

Style," will be made into a $1 million 

film by local moviemakers Alan Davis and 

Ray Saeger. 

C-4 BOXOFFICE :: August 8, 1977

Summer Boxoffice 

Receipts on Rise 

Says Miami News Amusement Editor 

MIAMI — Boxoffice business is experiencing 

a boom this summer that hasn't been 

seen in years, according to an article by Bill 

von Maurer. entertainment editor for the 

Miami News. 

In a recent article von Maurer wrote: 

"Truffaut and Bunuel may think movies are 

an art form, and there's a crowd that will 

agree with that. But in company board 

rooms and on the New York Stock Exchange, 

movies are strictly business and the 

summer of '77 is the rosiest Hollywood has 

seen in many a paper moon. 

"The top three draws, the movies that 

are keeping the popcorn machines popping, 

are Star Wars.' The Deep." and The Other 

Side of Midnight.' 

"The separate grosses on these films playing 

all over the country stand at $53,777,- 

851 for 'Star Wars.' $41.2 million for 'The 

Deep," and $16,170,614 for 'The Other Side 

of Midnight.' 

Glamor Movie 

" "Star Wars,' produced by 20th Century- 

Fox, has been the glamor movie of the 

year as far as financial journals are concerned. 

Even humble citizens who don't 

even own a share of United Can can tell 

you that 20th Century-Fox stock jumped 

from $11 a share to $24 almost the day 

that 

"Star Wars' opened, an excited reaction 

to the boxoffice rush that greeted the futuristic, 

science-fiction hit with the no-name 

cast. 

"Bob Dingilian of Fox's publicity department 

in California says 'Star Wars' is the 

studio's biggest gross since 'The Sound of 

Music' 

still playing here, are 'A Bridge Too Far,' 

and 'Exorcist II,' which did well the first 

two weeks until the critics' barbs began to 

draw blood; the Disney production 'Herbie 

Goes to Monte Carlo,' which had a family 

audience and 'For the Love of Benji,' another 

G-rated film. 

"Why are people trekking to the movies 

this summer? McGlohon thinks it's because 

TV is boring everybody with repeats. 'People 

simply are not staying at home. They 

want to go out and see something new and 

fresh and that means the movies. And besides 

it has been too hot for backyard cookouts 

and the beach.' 

"Max Wolkoff, who represents Warner 

Bros, in Miami, puts it more strongly. 

'TV is getting worse while movies are getting 

better. The film industry has learned to 

cope with TV competition and that's why 

more people are going to more movies,' he 

says. 

"Warners' big winner here this year was 

the Barbra Streisand/ Kris Kristofferson 

movie "A Star Is Born,' but the Clint Eastwood 

movie 'The Enforcer' also did well, 

and this is a surprise, the gruesome It's 

Alive!' 

" it's Alive!' was a re-release that flopped 

when it was first exhibited but bounced back 

imder a clever advertising and promotii>n 

campaign. ("There's only one thing wrong 

with the Davis' new baby, it's alive!') 

"Biggest disappointment, according to 

Wolkoff, was 'Viva Knievel!', starring Evel 

himself, whose reception Wolkoff said 'was 

soft.' 

"For the entire 

Wolkoff Best Bets 

year Wolkoff sees 'A Star 

Is Born,' 'The Enforcer' and the soon-to-bereleased 

'One on One," starring Robby Benson 

of 'Ode to Billy Joe," as Warners' best 

bets. 

"A movie titled 'Almost Super Cops,' 

starring Italy's blond and blue-eyeed Terence 

Hill and filmed in Miami, is Europe's 

biggest summer hit, Wolkoff said. 

"Marvin Reed of Miami's biggest exhibitor 

chain Wometco. says that 'The Deep.' 

showing in Wometco Theatres, is the biggest 

over-all summer draw and undoubtedly 

will keep drawing for a least three more 

weeks. But on an individual theatre basis, 

he said. "Star Wars.' playing at Wometco's 

Sunset and Normandy theatres, is the star 

attraction and will run all summer. 

"Reed said 'The Other Side of Midnight, 

playing in three Wometco theatres, 'Is holding 

well.' and that 'Herbie Goes to Monte 

'Cecil McGlohon of ABC Florida State 

Theatres in Miami agrees that the city 

Carlo' scored solidly for four weeks in four 

is 

getting its share of the 

theatres. 

pie. 

"McGlohon says this is 'the best summer "Looking good, although it is a little early 

in the last five years' for the local movie to rate it, is the new James Bond movie, 

business and says things will continue to 

'The Spy Who Loved Me,' playing at the 

look up. 

Carlyle and Palm Springs, Reed said. Coming 

up and also promising is Gregory Peck 

Critics Draw Blood 

in 'MacArthur.' which was scheduled to 

"The movies that worked well for Florida 

open Friday (5). 

State Theatres in Miami, some of which are 

A Good Summer 

"Reed agrees that this is one of the best 

summers on the books and is head and 

shoulders above last summer, which staggered 

along under the curse of 'lack of product,' 

meaning no new films were being 

released. 

"Steve Chislak, an assistant manager of 

Miami's newest downtown theatre in decades, 

the Omni 6 complex in the new Jordan 

Marsh/Omni International superstructure, 

said 'The Spy Who Loved Me' is doing 'fantastic' 

business as is 'The Deep,' as well as 

"The Other Side of Midnight' and 'Smokey 

and the Bandit.' 

"Chislak said business has been excellent 

ever since the six Omni theatres, operated 

by American Multi Cinema in Kansas City, 

opened March 25. 

(Continued on next page) 

DISPLAYING 

AWARD — Jack 

Mitchell, left, vice-president and general 

manager of Florida Theatres of 

Wometco Enterprises, is shown with 

WAXY Radio's program director Rick 

Shaw displaying an award presented to 

WAXY by Casablanca Filmworks in 

conjunction with their first production, 

"The Deep." WAXY gave away 100 

keys to "The Deep" treasure chest as 

part of their promotional efforts. Two 

winners received in excess of $1,000 

worth of prizes each. 

Annual MPL Film Seminar 

Held at Memphis State 

MEMPHIS—The 20th annual MPL Film 

Seminar, which included several lectures, 

discussion groups, exhibits and other related 

activities, was held at Memphis State University 

July 29-31. 

Lectures and presentations were given by 

the following: John Dykstra, whose topic 

was "Star Wars Special Effects"; Bill Hedden, 

national president of the Society of 

Motion Picture and TV Engineers, who 

spoke about his 35 years in the industry and 

took a look at tomorrow's film challenges; 

Bob Hall, president of Transvisual Productions, 

who showed samples of his creative 

lighting techniques; Chuck Jones, animator 

and creator of Bugs Bunny and Roadrimner 

cartoons who displayed samples of previous 

and current productions; Skip Landen. chairman 

of Cinema Studies at Ithaca College 

spoke about "Documentary Filming Overseas 

for the Small Producer"; Lewis Flacks, 

who is from the U.S. Copyright Office provided 

a timely explanation of the new copyright 

law and what it means to filmmakers, 

and Paul Cicarelli, who is from North 

American Media Corp. presented a 45-minute 

multi-image presentation. 



HAWAII TOO. 

When you come to Waikiki. 

^°"'^ "^'^^ ^^^ famous 

filMTi/iClA' 

[g^Jlj Don Ho Show. . . at 

JHoma] Cinerama's Reef Towers Hotel. 

IN WAIKIKI: REEF- RHf TOWERS- EDCEWATHH§ 

BOXOFFICE :: August 8, 1977 SE-1

MIAMI 

«*»«®-* 

^he two child stars Jaime Escobedo and 

Jeffrey Louis Starr of 'Tfie Bad News 

Bears in Breaking Training" recently visited 

the area on a promotional tour. The movie 

opened in this area July 29. 

Hefalump Pictures recently completed the 

filming of "Cayman Triangle." The movie 

is now in the editing stage and its producers 

are planning October premiere at the Coconut 

Grove Cinema. 

Frances Wolfson, wife of Mitchell Wolfson 

of Wometco. said that she paints five 

days a week until 9 p.m. Her oriental paintings 

have been on exhibit in 

throughout the world. 

leading galleries 



in-car Mosquito Repellent Ckjils 







You get FREE - 16 Packs . . .Retail value 5.60 


Your Cost 200 Packs (21c each) $42.00 





The Fendelman brothers cancelled their 

festival of old Columbia movies at the Grove 

Cinema because of a lack of interest in Hollywood 

classics from the '30s and '40s. 

Miami Editor Points Out 

Summer Boxoffice Boom 


"And from that citadel in New York 

where all eyes in the entertainment world 

turn for approbation or condemnation, a 

trade newspaper confirmed that the movie 

business is terrific this summer with 'Star 

Wars." The Deep.' 'Sinbad and the Eye of 

the Tiger' (which hasn't been released), 'The 

Other Side of Midnight.' 'A Bridge Too Far,' 

"Annie Hall,' 'Rocky,' 'Rollercoaster' and 

'Herbie Goes to Monte Carlo' leading the 

way in ringing up admissions. 

"The tradepaper however had a slightly 

different view on why films are flourishing. 

He feels that the euphoria stems from the 

fact that admission prices, and thus revenue 

are up while attendance remains about the 

same. 

" 'People will pay to see a movie regardless 

of the admission price.' " 

Plus FREE 

Attractive Promotional IVIaterial 

COLOR or 


FOR 

INDOOR AND 

DRIVE-INS 






Pic Corporation, Linden, New Jersey 07036 


Filmaok 

SE-2 August 8, 1977

Films Lift State Economy 

Sayss Louisiana Official 

NAICHrrOCHHS, LA. — Lt. Gov. 

Jimmy Fitzmorris presented a bright report 

concerning film production in the state 

during the fiscal year of 1976-77 at a recent 

meeting of the Louisiana Film Industry 

Commission. 

Fitzmorris said that $11.4 million was 

CHARLOTTE 

spent on eight major films as well as 1 1 

smaller projects and approximately $3.8 

million of that figure remained in the state. 

The lieutenant governor said that the films 

provided jobs for 2.700 state residents and 

helped boost business for hotels and restaurants. 

The future also looks bright, according to 

Fitzmorris, who said that the following three 

films are awaiting release: "Casey's 

Shadow," 'Pretty Baby" and "The Long 

Escape." 

NFB Takes Major Awards 

At Annecy. Melbourne 

TORONTO—High praise for Canada 

and major awards to NFB films have come 

from international film festivals at Annecy. 

France, and Melbourne, Australia. At Annecy, 

where animation films were featured, 

Canada was honored for having entered the 

best selection of films, while Melbourne 

gave a special award to the NFB for the 

consistently high-quality of its entries. 

The grand prize for individual films at 

Annecy went to "The Sand Castle" by Co 

Hoedeman. The International Critics Award 

was won by Caroline Leaf for the film "The 

Metamorphosis of Mr. Samsa." She also was 

selected as the best filmmaker. 

At Melbourne, "Los Canadienses" by Albert 

Kish won top place in the TV films 

category. A special prize went to Caroline 

Leaf for "The Street" and a Diploma of 

Merit was presented to Paul Driessen for the 

film "An Old Box," which is being shown 

in Canadian theatres presently. 

tOSIN&fOODSALEi 

\70KSrMRMTS... 

BWNG EM IN, MAKE 'EM HAPPY, 

WITH DaiCIOUS, PROFITABLE. 

JIFFY® 

FRANKS 

SURPLiSfii 

LIGHTEDIMPUlSESAUESSIGN.Fliti! 

230 S.

ATLANTA 

T)oug Ouderkirk, 20th Century-Fox's southeastern 

director of promotion and advertising 

recently spent a week in Birmingham 

to help the Cobb Theatre personnel 

formulate an advertising campaign for the 

opening of "Star Wars." 

Eugene Kiniling, district manager of Pacific 

International Enterprises, reported that 

the exchange has moved into a new suite 

in the same office complex. The new address 

is: 2141 Kingston Court. Suite 102. Marietta 

30067. 

Michael Parver .'Kssociates. which has the 

Warner Bros.' account in the Southeast, 

contracted the Century Cinema's screening 

room for three nights and turned it over 

to Annette Winters, public relations direcfor 

the Atlanta Hawks, which is this 

city's entry in the National Basketball Ass'n. 

Ms. Winters set up three separate screenings 

of Warner Bros." "One on One," which stars 

Robbie Benson, Annette O'Toole, Gail 

Strickland and Melanie Griffith, and issued 

invitations to the press and supporters of the 

team. 

Twentieth Century-Fox's "Star Wars" is 

drawing record-breaking crowds at the Arrowhead. 

Cinema 15. Doraville and Tara 

theatres. 

Barnard Wiggins jr., owner of Loews' 

Grand Theatre, agreed July 29 to delay 

demolition of the historic structure for five 

months if Mayor Maynard Jackson would 

immediately issue the demolition permit. 

However, the mayor refrained from issuing 

or denying the permit in order to give Wiggins 

a chance to react to a recommendation 

from the Urban Design Commission that the 

demolition work be delayed for at least six 

months. 

Terry Walker, a Paramount Pictures' staf- 

BETTER HYBRID POPCORN 

DIRECT FROM TH£ GROWERS 

ALL POPCORN SUPPLIES 

Sotlsfaetlon Guoronteed 

STAR ond GOLD MEDAL MACHINES 

Tel. 574-1079 ui j n / SCOTTSBORO 

P.O. Box 787 Word Popcorn Co. ala. 35768 

SOO lbs. Prepaid • 300 Mile Areo 

fer who is the new publicity chairman for 

the WOMPIs issued the following report. 

"The WOMPIs held their annual picnic 

July 9 at Chastain Park. Approximately 50 

people attended and enjoyed delicious picnic 

lunches. Novo Air Express embellished the 

gala day by donating more beer, believe it 

not, than our Filmrow group could drink. 

USAIR Freight donated all of the soft 

drinks and ice. The 100 degree weather 

mads playing softball a bit difficult; however, 

the players did make it through three 

hot innings. The star player was Linda 

Howell, daughter of Universal's branch 

manager Weber Howell. Linda out-slugged 

and out-ran all of the Filmrow men." 

Miss Marguerite Elizabeth Wallace, who 

built up a 34-year career at National 

Screen Service before retiring two years 

ago, died recently. She was a charter member 

of the local chapter of the WOMPIs and 

served as historian for the group for the 

past 

eight years. 

Actor Back in Home Town 

To Promote New WB Film 

OKLAHOMA CITY—Oklahoman G. D. 

Spradlin. featured as the heartless coach in 

Warner Brothers' "One on One," is concluding 

a seven-city promotional tour this 

week. The Daily Oklahoman welcomed him 

back with an interview recapping his checkered 

career as a "lawyer-turned-oil millionaire-turned-actor." 

Spradlin began his acting career at the 

Mummers Theatre in 1965, continued into 

TV spots in "The Big Valley," "The Chrysler 

Theatre" and others. His previous film 

work includes "Will Penny" and "The Godfather—Part 

II," and his appearance in 

Francis Ford Coppola's long-awaited 

"Apocalypse Now" will be seen late this 

summer. He will also return to TV briefly 

for the first episode of "Columbo" this season, 

working with Ruth Gordon. 

Spradlin's return to Oklahoma City July 

20 marked the end of a three-year absence 

for the former Pauls Valley High School 

student. 

David Carradine and Brenda Vacarro wil 

head the cast of "The Moonbeam Rider." 

or 

Pretension anci Pandering 

Post Critic's Criteria 

WASHINGION, D.C.—The Washington 

Post's six art critics wrote a full page in the 

July 16 edition devoted to the question 

"What is bad in the arts?" Kenneth Turan, 

reporting on film, answered "the intellectually 

pretentious and the insipidly pandering," 

He particularly pointed to the current 

"Rollercoaster," describing it 

as a "singularly 

tepid piece of work, so dull not even 

Sensurround can keep you fully awake." 

As examples of pretentiousness, Turan 

cites Antonioni's "L'Aventura" and Dennis 

Hopper's "The Last Movie," although it 

seems almost unfair to pick on the latter 

since it was so undeniably bad that it destroyed 

its director's career. Interestingly, 

the former helped make its director an international 

success. Turan does not discuss this 

quirk of judgment, but he does say that he 

almost forgave "Rollercoaster" upon reflection, 

admitting that "While intellectually we 

know that ultimate determinations of good 

or bad may take decades to work out, and 

may change decades later . . . emotionally 

we often cannot resist flatly saying that what 

we dislike is bad. bad, bad. 

". . . Bad popular movies are harder to 

work with since film is basically a popular 

medium and since many people find all sorts 

of virtues in what have come to be called 

'good-bad movies' or 'movie-movies.' 

Among popular films, he chooses to knock 

"The Exorcist.' 'Butch Cassidy' and 'The 

Sting.' first saying that the "failed because 

it laid nausea on with a trowel," the others 

for being "so calculatedly. cloyingly cutesy 

as to inspire nausea of a different sort. The 

problem is not that people won't respond to 

quality escapist enteilainment—huge successes 

like 'Star Wars' prove that they will 

— it's that they're hardly ever given the 

chance to choose." 

The critic began by expressing a wish to 

say that "there is no such thing as a bad 

movie, that standards are relative, tastes 

differ." Indeed they do. Would it be reasonable 

to suggest that the same criteria by 

which Turan reluctantly judges a "bad" 

movie are applicable in judging a "bad" 

critic, and that to vacillate between the pretentious 

and the pandering is doubly offensive? 

Not that Turan is a bad critic, 

necessarily, but one might have wished he'd 

thought his ideas through rather more completely. 

" 

9 

"Everything for your theatre— except film" 

® 

800 Lambert Drive N.E. 

800 S. Graham St. 

AHonta, Go. 30324 

Charlotte, N.C. 28202 

(404) 876-0347 

(704) 334-3616 

® 

CAPITAL CITY SUPPLY COMPANY, INC. 

COMPLETE THEATRE EQUIPMENT AND CONCESSION SUPPLIES 

OUR 39th YEAR 

2124 lackeon Parkway. N.W. 713 Sudekum Eldg. 

Allonla. Georgia 30318 Nashville. Tennessee 37219 

(404) 792-8424 (615) 256-0347 

©S@

— 

WOMPIs of Dallas Start 

New Year With a Meeting 

DALLAS—Thursday, July 21 

marked the 

beginning of a new year for WOMPIs of 

Dallas with their first business meeting 

in Parlor D of the Holiday Inn Central. 

New leaders are Claudia Patterson, Texas 

Films, Inc., president; first vice-president 

Mary Crump, Crump Distributors, Inc., general 

program chairman; Doris Lewis, Martin 

Theatres of Texas, second vice-president, 

membership chairman; recording secretary, 

Cindy Noret, Noret Theatres: Mai Carper, 

United Artists Theatres, corresponding secretary 

and Alice McCreary, 20th Century- 

Fox, treasurer. 

The appointment of committee chairmen 

was announced as follows: bulletin co-chairmen. 

Suanne Cook and Mozellc Jamison 

both of United Artists Theatres: Community 

and Industry service, Margie Seely, 20th 

Century-Fox; publicity. Lee Tuley, Starlinc 

Pictures: By-laws Mable Guinan, Boxoffice 

correspondent; historian, Rosa Browning, 

retiree and Will Rogers, Linda Smith, Noret 

Theatres. 

Other committee chairmen are: telephone, 

Jo Ellen Greenlee, Crump Distributors; Parliamentarian, 

Loree Butler, ABC Interstate; 

social, Linda Smith, Noret Theatres; sunshine, 

Marie Russey; retiree and chaplain, 

Loree Butler. 

Delegates and alternates were elected to 

serve at the WOMPI International Convention 

to be held in Memphis, Tenn., September 

14-17 in the Hyatt Regency Hotel. 

Delegates elected are Claudia Patterson, 

president and retiring president Juanita 

White, alternates Lee Tuley and Suzanne 

Cook. 

WOMPI members making plans to attend 

the convention are: Blanche Boyle (who by 

the way is one of the two WOMPI members 

throughout the entire International 

organization who has not missed a convention 

since the club was organized in 1953), 

Rosa Browning, Maurine Johnson, Norma 

Jean Thomas, Thelma Jo Bailey, Mai 

Carper, Mary Crump, Glynna Farquhar, 

Mable Guinan, Doris Lewis, Claudia Patterson, 

Tonsi Petton; Margie Seely, Elsie 

Parish, and Carol Wier. Several other members 

are thinking seriously of going. Word 

has not been received from Edna Schulman 

who will very likely go as she seldom misses 

a WOMPI convention. 

Pat Hudgins Moves Office; 

Sets Up ABC Headquarters 

SAN ANTONIO — Pat Hudgins has 

moved from Austin to San Antonio and will 

make his headquarters here for the district 

offices of ABC Interstate Theatres. Inc. He 

will become city manager and division 

supervisor. He takes over duties of city manager 

from George Sorenson who has retired. 

Bob Narowitz has taken over duties as 

manager of the circuit's Wonder I and II and 

Clifford Land becomes manager of the 

Broadway Theatre, the only other ABC 

Interstate operation in the city. Fred Mc- 

Clellan is now assistant manauer of the 

Broadway. 

Hemisfilm '78 Announces Annual 

Film Festival Slated for February 

SAN ANTONIO— Hemisfilm '78, the 

twelfth annual international film festival to 

be held in San Antonio, will schedule a 

series of events cover February 6, 7, and 

to 

8 of 1978. Included will be awards for film 

in twelve categories. 

Hemisfilm, sponsored by the International 

Fine Arts Center of the Southwest has been 

held in San Antonio since 1967. The 1978 

festival will give awards to internal entries 

in twelve classes: best feature; best short 

film; best animation; best director; best 

commercial; best short (27 minutes or 

shorter) documentary; best long (more than 

27 minutes) plus five time categories: one 

to ten mins.; 11 to 22 mins.; 23 to 44 mins.: 

45 to 59 mins. and 59 minutes and longer. 

"Showcase films" are welcome at the 

festival, but will not be eligible for awards. 

Last year the twelve awards were shared 

by six countries: Canada, China, Czechoslovakia, 

France, Mexico and the USA. 

The "78 competition is open to filmmakers 

of the entire world. There is no limit 

to number of films entered by one country, 

group or individual. 

A panel of national judges will be announced 

at a later date, according to Louis 

Reile, founder and director of the Hemisfilm 

event. Members of the IFACS board 

act as preliminary and qualifying board of 

judges. 

Hemisfilm '78 is listed by the U.S. 

Office of Information in the official 

calendar of events as it has been for the 

past eleven years. 

Entry forms, rules and regulations and 

other pertinent information are available 

from IFACS, One Camino Santa Maria, San 

Antonio, Texas 78284. Phone is 512-436- 

3209. Cable is HEMISFILM. 

HEMISFILM '78 

International Film Festival 

February 6-8, 1978 

1. Films eligible will be those produced 

or released since January of 1975. 

2. Awards will be of two kinds: "Hemi's." 

or trophies and bronze medallions. 

3. Awards will be given in twelve categories: 

best feature; best animation: best 

short (27 minutes or less) documentary: 

best long (more than 27 minutes) documentary; 

best director; best short film; 

best commercial; plus five time lengths, 

i.e., 1 to 10 mins.: 11 to 22 mins.; 23 to 

44 mins.; 45 to 59 mins.; 59 mins. and 

longer. 

4. "Showcase films"— films to be shown 

during the festival but not entered in 

competition— are welcome, but will not 

be eligible for awards. 

5. Awards will be announced to the international 

press by Feb. 6. 

6. Public showings of selected films will be 

screened in the CEC Auditorium 

Theatre of St. Mary's University, February 

6, 7, and 8, free of charge. 

7. All entries must be received by 5 p.m. 

Monday, January 16 at Hemisfilm 

office. 

S. All entries should be shipped, prepaid. 

to IFACS, One Camino Santa Maria, 

San Antonio, Texas 78284. All entries 

will be returned collect, after February 

23, to nearest embassy, consulate, or 

agent. 

9. .Ml films must bear English soundtracks 

or have English subtitles. 

10. All films must be wound on standard 

35mm and/or 16mm reels. 

11. Entry fees for USA films are: 1-10 

mins. $10; 11-22 mins.—$15; 23-44 

mins.—$20; 45-59 mins.—$25; 60 or 

more mins.—$50. 

12. There is no limit on number of films 

entered by a country or an individual 

filmmaker, or group-makers. 

Says 'Butterflies' 

A Sign of Sanity 

PLANO, TEX.— 'There's a fear every 

time I do a stunt, butterflies," Randy Fife 

said. "If there wasn't I'd be crazy." Randy 

was speaking to a writer for the Dallas 

Morning News just after pitching his partner 

Mike Shanks off of a two-story roof and 

running over an old lady (partner John 

Dean). We quote, in part, the News story. 

The trio of professional stuntmen are 

the founders of Action Coordinators of 

Texas and actually work out of Dallas. 

Among their most recent assignments are 

"Logan's Run" and the TV film. "The Trial 

of Lee Harvey Oswald." 

They formed the group because there is 

no professional training for stuntmen this 

side of Hollywood and the increasing number 

of motion pictures being filmed in and 

around the area had created a ready market. 

"It does something for me and it's rewarding 

financially," Fife, who is a gymnastics 

instructor for the Richardson County 

Independent School District, said. If you 

have $880 they will give you a six-month 

course in falling down stairs, fighting, trickcar 

driving and burning alive. Thus far there 

have been four takers. 

Jackie Stanley Warner's 

Dallas Branch Manager 

DALLAS—Jackie Stanley has been appointed 

manager of Warner Bros." Dallas 

branch, it was annoimced by Terry Semel, 

executive vice-president, general sales manager 

of the film company. 

Stanley, who joined Warner Bros, in 1962 

as an apprentice booker in the Dallas office, 

most recently was office manager and 

metropolitan salesman. 

Semel, in announcing the new appointment, 

stated, "We at Warner Bros, have 

long considered Jackie Stanley a mainstay 

of our Dallas operation and are looking forward 

to a continuing successful relationship 

in 

his new position.'" 

BOXOFFICE August 8. 1977 SW-1

DALLAS 

êrry Graham, AIP, and Jim Crump of 

Crump Distributors, have been chosen 

as co-chairmen of the Variety Club Golf 

Tournament to be held at the Glen Lakes 

Country Club, September 19. Registration 

blanks for this annual event will be in the 

mail within the next few weeks. 

Patricia Bloodsworth is the new employee 

at Universal Film Exchange . . Pat 

. 

Rembert wife of Clyde Rembert jr. won the 

"Sock It To Me"" cake baked by Mable 

Guinan, Boxoffice"s "Sock It To Me"" 

correspondent, and sold by the ladies at 

United Artists and Texas Films Inc. The 

proceeds from the cake sale go to the fund 

for the 1978 WOMPI Convention to be held 

in Dallas. The convention will be among the 

highlights of WOMPI's 25th Anniversary 

activities. 

Peter Breck, winner of the Best Actor 

award at the Cannes Film Festival for his 

work in "Shock Corridor"' will be in town 

WORLD FAMOUS 

CHOCOUTE CHIP COOKIES 

144 1/4 Pounder Per Case 

Shipping Wt. 32 lbs. 

$53.00 Per Case 

General Office and 

Dallas Warehouse 

2251 VANTAGE 

DALLAS, TEXAS 75207 

P/ione 

Dallos

II 

: 

jestic. 

I 

way 

. . . Jake 

HOUSTON 

jC^nnette O'Toole returned home to boost 

her film "One on One." She made her 

9 East, Northshore. Woodlake 3. Festival 6, 

Shamrock 6, Airline, Mcl.endon Triple and 

Town & Country . . . Frank McCarthy, producer 

of "MacArthur," was in town beating 

at Foley's. The show is now on screen at the 

Almeda 9 East. Northwest 4, Windsor, 

Greenspoint 5 and Town & Coimtry. 

Bad Guys in the Cinema is the theme of 

the Alley Theatre's ninth week of the annual 

Summer Film Festival. Leading off is the 

local premiere of "The Wonderful Crook" 

followed by "The Lady From Shanghai" and 

"White Heat." "Good to See You Again, 

Alice Cooper" is the Friday midnight Sleaze 

series offering this week. 

Making initial appearances at local showhouses 

are "Jabbcrwocky," Galleria 2, Cinema 

III & IV and Westwood; "The Van," 

Allen Center, Almeda 9 West, Champion's 

Village, Deauville, Festival 6, Gaylynn, 

Greenway 3, Northwood 6, Park III, Shamrock 

6, Southmore 4, Southway 6, Town & 

Country 6, Gulfway, Irvington, McLendon 

Triple, Parkway, Pasadena, Telephone Road 

Award Speculation Begins 

Early in Remarkable Year 

DALLAS— Potential Academy Award 

nominees are already under speculative discussion, 

as a journalist for the Dallas 

Tim;s-Herald devoted a long entertainment 

film debut in "Smile" and also appeared in 

"The Entertainer" and "The War Between section front-page feature to the subject 

the Tates." She was the singing voice of an July 17. Noting that this summer's nationwide 

actress in "The First Musical Nudie." The 

upswing in filmgoing is changing the 

current O'Toole hit is playing at the Almeda industry tradition of holding blockbusters 

for Christmas release, the writer recapitulates 

1977's first-half hits and anticipates 

the lure of second-half releases. 

Receiving particular attention as possible 

nominees are actresses Diane Keaton (for 

the drums for the Gregory Peck vehicle 

which opened Friday (5) at the Gaylynn. the hit "Annie Hall" and the upcoming 

"Looking for Mr. Goodbar"). Liza Minnelli 

("New York, New York"), Lily Tom- 

Ty Hardin, a recent visitor, raid it was 

almost certain that his scheduled film "The lin ("The Late Show") and Sissy Spacek 

Millionaires" will be made here and in Corpus 

and Shelley Duvall of Robert Altman's "3 

Christi with his co-star, country singer Women." Jane Fonda. Vanessa Redgrave, 

W illie Nelson . . . "The Bad News Bearskin 

Shirley MacLaine, Anne Bancroft and Candice 

Bergen are also mentioned as likely 

Breaking Training" opened here July 29 and 

opening day saw stars Jackie Earle Haley contenders for performances in films yet to 

and David Slambaugh signing autographs be released. 

Actors singled out as likely front-runners 

include Robert De Niro ("New York, New 

York") and Gr.gory Peck ("Ma-Arthur"), 

while the work of several established favorites, 

among them Dustin Hoffman, Marlon 

Brando, Al Pacino, Steve McQueen and 

Richard Burton awaits fall or Christmas 

release. Edward Fox's performance in "A 

Bridge Too Far" is listed as the strongest 

of many strong characterizations in that 

film. 

The special effects award is mentioned 

as one of the hottest races shaping up for 

1977, with "Star Wars" closely followed by 

"The Deep," "The Island of Dr. Moreau," 

"The Spy Who Loved Me" and the upcoming 

"Close Encounters of the Third Kind." 

While it may seem rash to be considering 

the Academy Award race so early in the 

year, the Dallas feature is indicative of a 

very healthy rising popular interest in the 

American film industry. 

OKLAHOMA CITY 

Jâniel and Connie Lind are the new owners 

of the Mooreland Theatre which they 

purchased from Marvin and Jo Pack. The 

Packs sold out to devote their time to other 

business interests. Jo has a style shop in 

Mooreland and Marvin keeps busy in the 

oilfields. 

United Artists' staffers on the vacation 

merry-go-round include Dcnise Hardy, 

who just got back; Peggy Dillard, who just 

l;ft, and Eddie Greggs (also Boxoffice correspondent) 

who is waiting to leave. 

George Bannon is here from Dallas to rim 

up the flag for "The Spy Who Loved Me" 

Guiles, also in from "Big D." 

pushing pix for Continental Film Distributors 

... A trio of exhibitors dropped in 

to buy and book film as well as stock up on 

supplies: John Buffo, Liberty Theatre. Hartshorne; 

Jerry Marshall, Circle Theatre, 

Waynoka and Ed Nail, Rogue Theatre, 

Wheeler, Texas. 

O-City buffs have a quintet of "newies" 

to sate their film appetites. "Empire of the 

Ants" is at the Riviera, N.W. Highway, 

Skyview and Sooner Twin Drive-In. The 

Reding 4, French Market and Sooner Twin 

are showing "One on One" and "Jabbcrwocky" 

is Brillig and Slithy Toves" at 

the Northpark. "Greased Lightning" is 

drawing fans at the Southpark and Mac- 

Arthur Park, while "MacArthur"' is the 

feature at the Westwood. 

Dentist Has Own Theatre 

WAGONER. OKLA.—Charles Rogers, 

local dentist, has his own theatre where he 

can choose from among 600 flicks from 

Hollywood's "Golden Era." He has easy 

chairs enough for an audience of 50, not to 

mention the standard equipment, projector, 

screen and a popcorn machine. 

and Thunderbird; "Greased Lightning," Ma- 

Shamrock 6, Southway 6 and Town 

& Country 6; "The Legend of the Wolf 

Woman," Deauville and Northwood. 

The Jewish Community Center Fest presented 

"Music Man" and "Anna Karenina" 

at the Kaplan Theatre, along with the Children's 

Series "The Shaggy Dog. The Museum 

of Fine Arts Children's Series high- 

" 

lighted "The Sky Above, The Mud Below," 

plus "Milestones in Animation" and "Milestones 

for Mickey." The Rice Media Center 

showed "Love and the Frenchwoman," 

"Carnal Knowledge" and "Strangers On a 

Train." 

The "Fantastic Animation Festival." (he 

greatest collection of animated films in the 

world, opened at the Almeda 9 East, Green- 

3, Southwest 6 and Northwest 4. 

"WE OFFER YOU 

only the finest merchandise the market 

has to 

offer." 

"Your Complete Equipment House" 

OKLAHOMA THEATRE SUPPLY CO 

628 West Grand Oklohoma City 

3732 N. Shepherd 

Houston, Texas 77018 

Jim Mustard 

Your Total Equipment Dealer 

New and Used Equipment — Complete Turn Key Jobs 

Sales — Service — Installations 

SOUTHWESTERN C K IM 

Fast-Dependable S 

^ 

' 

' 

C D kl 

THEATRE 

EQUIP. CO. 

(713) 691-4379 

24 hrs — 7 days 

Jeannie Graham 

$ 77003-713-654-1441 

Full Line of Concession Supplies & 

Equipment 

August 8. 1977 SW-3

. . . The 

SAN ANTONIO 

lôie Ihan 5,000 local hopefuls stood in 

line July 30 waiting and praying to be 

discovered" by Paramount Pictures for a 

part in the musical "Grease" set in the 

1950s. Paramount and Joskes of Texas are 

sponsoring the "Be A Star" contest along 

with American Airlines and the Holiday 

Inn. A screen test will be the determining 

factor in selecting the winner here and in 

42 other markets nationwide. 

The Universal City Twin, one of the Pussycat 

theatres of San Antonio, reopened 

after renovation, with new admission policies. 

Tickets are $3 with the military admitted 

for $2 to the screen fare of four, X- 

rated flicks. The opening bill listed "3 a.m.," 

"All the Lovin" Kin Folk," "Tower of Love" 

and "The All-American Woman." 

The downtown Texas, part of the local 

Movie One circuit, is showing three films 

for a single admission fee, $1 for kids and 

$1.50 for adults. The current fare includes 

"Ruby," "The Chinese Connection" and 

"Fists of Fury" . . . The midnight show at 

the Olmos is the double feature "The Yellow 

Submarine" and "Fantastic Planet" . . . 

K.TFM-FM sponsored another Saturday 

night "witching hour" special at the Northwest 

Six. Full details were broadcast over 

the host station throughout the day. 

Screenings at Trinity University include 

"Dirty Harry" and "The Candidate" in the 

Waxahachie Room and, at the Chapman 

Graduate Center, the local film society will 

show "The Crucified Lovers," Kenji Mizoguchi; 

"Sympathy for the Devil," Jean Luc 

Godard; "Medea," Pier Paolo Pasolini; "Au 

Hasard Balthasar," Robert Bresson and 

WSIN&FOODSALeS 

\70RESTAURANTS.,. 

BRJNg'eM lN,t«1AKE 'em happy, 

WITH DaiCIOUS, PROFITASLB 

jriFFY< 

FRANKS 

LIGHTEDimjLSESAUESSIGN,M(tt! 

"The End of August at the Hotel Ozone," 

Jan Schmidt. 

Openings this week included "Rabid" at 

the Century Six, Town Twin, Mission Twin, 

San Pedro Triple Screen Outdoor, Aztec 3 

and Judson 4. "MacArthur" is on at the 

Century South Six and North Star Cinema 

second annual Chicano Film Festival 

will have a luncheon symposium on 

"Filmmakers, Humanists in Dialog" and 

"The Place of Film in Chicano History." 

There will be a "dutch lunch" daily with 

free admission at the Oblate College of the 

Southwest. 

Norman & Friddell Busy 

Looking To Expansion 

DALLAS—Glenn Norman of Norman 

and Friddell, specialists in building, twinning 

and remodeling theatres, is a busy man 

at this time as he reports they have six jobs 

on the drawing board at present. Some 

of the jobs are twinning theaters and some 

are converting them to "piggy-back" 

theatres. 

Having enjoyed a reputation of success 

in many theatres throughout Texas, Oklahoma 

and Arkansas conventioners from 

other areas spoke to Norman about work 

in the central part of the country 

where twinning is not too well known, so 

Glenn plans to make a visit to Chicago the 

last week in August to look over the possibilities 

of opening a branch office there. 

Norman and Friddell's office is at 94 

Panorama Dr., Conroe. Tex. 77301. Should 

anyone know of firms owning theatres in 

the Chicago area who are considering the 

possibilities of twinning or remodeling of 

if their theatres, they will drop Glenn Norman 

a note in Conroe, giving their telephone 

number he will contact them upon his 

arrival in Chicago. 

Kingstip Communciations 

Sued by Peter Lorre Jr. 

AUSTIN, Tex.—Peter Lorre jr., son of 

the late motion picture star, has filed a 

$200,000 suit against Kingstip Communications 

Inc., owners of KTVV-TV here. 

Lorre alleges that renegotiation of his 

contract for his late-night horror feature 

has cost him his profit. 

Lorre contends he entered into a contract 

with Kingstip to pay the company $550 a 

week for promotional spots and to produce 

"The Night Creature with Peter Lorre jr." 

on Saturday nights. In return, the suit says, 

he was to receive all the profits from any 

advertisements he sold. 

KTVV-TV general manager Al Howard 

said the station had tried to renegotiate a 

contract with Lorre but he never showed up 

Houston Critic Is 

Family Film Advisor 

HOUSTON—The phone rings and I am 

faced with a recurrent problem. A parent 

is on the phone wanting to know if suchand-such 

a film is "suitable" for his son or 

daughter to see, writes Eric Gerber, whose 

film column appears in The Houston Post. 

What do I say? 

How old is the child? How mature? What 

are this caller's personal values? The simple 

answer is to refer the parent to the film's 

rating and, if it happens to carry a G or an 

X. say with some facile assurance that it is 

(or isn't) suitable. This is uncomfortable for 

me because I am deferring to a body (the 

MPAA) whose judgment I don't always 

respect or understand. What are the specific 

guidelines they use in determining ratings? 

If the film carries a PG or an R. I can't 

even defer to the MPAA because those two 

ratings, in effect, say to the parent: You 

must decide. 

And on what basis is this decision to be 

made? Certainly, if you collected several reviews 

on all the films and kept them handy 

for reference, you might be able to make a 

decision. But more often, you read one or 

two reviews of a film and file away a general 

impression. And of course, almost all 

reviews are written from, and for, an adult 

perspective. 

And so often I get those calls from conscientious 

parents. No matter what the exact 

wording is, the caller is not asking me to 

make an aesthetic judgment but a moral 

one: not, is it a good movie, but is it safe? 

Well, I can make an argument that 

aesthetics and morality are inseparable (if 

you'd like a nice nap), but the caller doesn't 

want that. Answers are wanted; can my 9- 

year-old son see "The Deep," yes or no? 

Those calls fluster me. Suddenly I imagine 

myself with this kid's entire future in my 

hands. The caller says someone told him 

about some, uh, "disturbing" scenes. Oh (I 

hem and haw), well, there is a very vicious 

fight, and a moray eel virtually decapitates 

a man on camera. 

No, the caller cuts in, he was referring to 

certain scenes in which the well-endowed 

Jackie Bisset's T-shirts become translucent 

underwater. I think back. Yeah, well (I 

hem and haw again), I guess that's true. I 

wait for him to thank me and hang up. 

But no. He's still on the line and I realize 

he's still waiting for me to answer the original 

question. By then it's obvious that the 

violence doesn't concern him. He wants me 

to decide if it's safe for his young son to 

see that much of Bisset. 

to sign it. 

Radio and TV Help Hype Preview 

OKLAHOMA CITY—The Quail Twin 

Theatres here hosted a preview of "Network" 

sponsored by a local radio station, 

which provided 150 free radio spots to advertise 

the preview. Hal Kirkpatrick, manager 

of the Quail, also gave away a color 

TV set during the run of the UA release. 



HAWAII TOO. 


^°"'* '"'^^ *^^ famous 

BiMiWiIllll 

^^*^ Don Ho Show. . . at 

JHorasJ Cinerama's Reef Towers Hotel. 

IN WAIKIKI: REEF, REEF TOWERS' EDGEWATER 

SW-4 

August 8, 1977

. . . And 

Embattled Exhibitor 

Defends His 

Policies 

SPARTA. WIS. — Front-page stories in 

two area weekly newspapers reported a 

civic meeting in which local citizens considered 

the current status of pornography. Referred 

to as "Concerned Citizens and Partners" 

in the Monroe County Democrat, and 

as "Concerned Citizens for Decency" in the 

Sparta Herald, the 30 persons comprising 

the group who were in attendance in the 

First Bank of Sparta meeting room, heard 

local theatre owner, Peter Stathis, give a 

"volatile 30 minute narration in defense of 

his situation." 

Stathis remarked that several years ago 

the Sparta Ministerial Association had asked 

him if he would stop showing previews of 

X or R-rated films during children's shows. 

He said that he agreed to this and such previews 

have not been shown. He added that 

tickets to adult movies are not sold to children. 

Quoting the Monroe County Democrat: 

"Several times while he had the floor, Stathis 

was riddled with questions that made the 

gathering seem more like an inquisition than 

a community meeting. Parents don't give 

a darn about their children, he said. 'When 

we have a continuous show, children often 

come into the theatre at I p.m. and stay 

until II. When asked to go home, they respond 

that they are not wanted there,' he 

added. Stathis said he often takes in as little 

as $4.50 a night, while operating expenses 

total $74.50 every time he opens up. He 

noted that last year his business lost over 

$9,000. He said he is not able to pick and 

choose just children and family movies, but 

he must take adult movies as well in a moreor-less 

package deal." 

The meeting chairman, Mrs. Linda Kimpel, 

contested this, however, saying that "the 

manager of the Erwin Theatre in Tomah 

selects basically family entertainment." 

Stathis replied that his efforts at promoting 

family entertainment had been "fruitless." 

He cited a Mother's day special which failed 

to attract more than two ladies. At this 

point a member in the group spoke to reassure 

Stathis that the meeting was not intended 

as an attack on him, adding that he 

had enjoyed the movie, "The Wilderness 

Gang," and would like to see more movies 

like it. Stathis concluded that he did not 

personally approve of pornography. 

Stathis agreed to provide young theatregoers 

with identification cards "to more 

effectively avert the chances of children being 

admitted to X or R-rated shows. Before 

the meeting came to an end, Mrs. Kimpel 

took the floor again to report that she had 

just double-checked with the Erwin Theatre 

in Tomah and learned the "booking policy is 

similar to Stathis.' " Stathis said his booking 

is done by an agent who books for 35 other 

privately owned theatres. 

The Sparta Herald reported that Stathis 

is also owner of the Highway 16 Drive-In 

and cmpUns as nians as 15 people in the 

summer when both ihealres are operating. 

MINNEAPOLIS 

Qcneral Ciiicnia several 

weeks ago notified 

involved unions and other employees 

that it would be closing four of its theatres 

in the Twin Cities, the Suburban World and 

Westgate in Minneapolis and the World and 

Orpheum in downtown Minneapolis. Local 

news media carried reports of the impending 

closings. Then, on the brink of the shutterings, 

General announced the houses would 

remain open and hurriedly booked product 

into the involved theatres. As July ended, 

all still were operating. What had happened? 

Threat of legal action by local lease-holders? 

A dark frown from the U.S. Justice Department, 

which won a suit a few years back 

ordering that the theatres be run until sold? 

All lips .seem sealed—though rumors 

abound. Meanwhile, the theatres are open, 

if not prospering. 

The annual Midwest Entertainment Inc. 

(Jim Payne-Martin Mann) Golf Tournament 

at Forest Hills golf course. Forest 

Lake, drained Filmrow offices July 25. The 

weather was ideal, temperatures under clear 

skies hitting only the mid-70s. And the turnout 

was large and enthusiastic. 

Lloyd O. DeVries, projectionist at the 

Paramount and Hays Theatres, St. Cloud, 

since 1932, died at age 72. DeVries 

worked his fulltime shift at the Paramount 

projection booth right up to the time of 

his hospitalization in April of this year. He 

was a member of lATSE Local 219, the 

Twin Cities-St. Cloud projectionist union. 

Linda Ebeling, manager-projectionist at 

the Lake Theatre, Fairmont, will become a 

mother this fall . . . Filmrow visitors: Mark 

Bellefeuille and wife Pat, owners and operators 

of the Rialto Theatre and the Rainbow 

Drive-in, Aitkin, booking and also 

viewing as many movies as their visit permitted. 

Bellefeuille is a former Plitt manager 

in Fargo-Moorhead. 

G. Norton "Nort" Rosevold, former manager 

of the Plitt Theatres' Grand Theatre, 

Mankato, died at age 65. Prior to managing 

the Plitt Grand, Rosevold had managed 

theatres in Minot and Fargo. N.D.. Aberdeen, 

S.D., and Duluth Minn. 

Plitt North Central Theatres Inc. has announced 

the following managerial changes: 

Tom Knott has been promoted from manager 

of the Plitt Brookdale Theatre to 

manager of the Skyway 1-2-3 Theatres, 

downtown Minneapolis, replacing Jerry 

Kerley, who resigned to accept a managerial 

position with M & R Theatres in Skokie. 

111. . . . Matthew Walsh has been promoted 

to manager of the Plitt Brookdale Theatre 

here. transferring from the Oakvicw 

Mark Linncmann 

Theatre, Rochester . . . 

has been promoted to manager of the Oakview 

in Rochester, following his training 

at the Skyway Theatres. He replaces Walsh 

the new manager trainee at the 

Skvwav 1-2-3 Iheatres is Kevin Wolcenski 

Nolan and Lurcne Tuttle h;i 

" 1 he MaiiiUni." 

Minneapolis Screen 

Newcomers Are Few 

MINNEAPOLIS -I he Last Remake ol 

Beau Geste" opened with a 190 at the 

World Theatre, the exclusive run reviving 

that show house, which has been caught 

an extended drought. The only other fresh 

arrivals were multiples, "The Happy Hooker 

Goes to Washington" finding plenty of 

takers especially among the drive-in situations 

in its five-screen bow and counting a 

solid 160. "Outlaw Blues" in an eight-screen 

spread ended up with a 115. The Oscarwinning 

"Black and White in Color" was 

sizzling in a second week at the Edina II 

Theatre, tallying a hefty 200. Still way out 

in front was "Star Wars" at the Park, this 

initial run dented a bit by the "augmenting" 

of the engagement by 20th Century-Fox. 

(Average 100) Is 

Acddemy—Sorcerer (Univ), 5th wk 

Cooper—A Bridge Too Far (UA), 6th wk 

50 

190 

Edina I—Welcome to L.A. (SH), 6th wk 75 

Eight theat:-;. Outlaw Blues (WB) 115 

theatres—The Happy Hooker Goes to 

Five 

Washington (SR) 160 

•, -. .105 

Hopkins I— Rollercoaster ., 

Park— Star Wars (20lri : •; -570 

Six of Dr. theatres—The Island Moreau (AIP) 

2nd wk 80 

Six theatres—The Rescuers (BV), 4lh wk 125 

Southdale, Terrace—For the Love oi Benji 

(Mulberry Square), 5th wk ., 90 

Sltyway I—The Other Side of Midnight 

(20th-Fox), 6th wk. 160 

Skyway III—New York, New York fUA), 

4th wk 180 

Three theatres—The Spy Who Loved Me (UA), 

2nd 

World—The Lost Remake oi Beau Geste (Un 

'Star Wars' Is Held Over 

Fourth Week In Ottumwa 

OTTUMWA. IOWA— Already a legend 

nationwide, "Star Wars" was held over for 

the fourth week at the Capri Theatre. The 

national boxoffice record-breaker is expected 

to approach or surpass 20th Century- 

Fox's top grosser, "The Sound of Music." 

The intergalactic fantasy highlights the antics 

of two robots with the fate of the universe 

hinging on the outcome of the extraterrestial 

war. As a result of the popular 

appeal of this motion picture, "The Eagle 

Has Landed," scheduled to follow "Star 

Wars," has been pulled out of the schedule 

at this time. 

The action-filled chase-adventure "Smokey 

and the Bandit" is holding forth at the 

Capitol Theatre. This national release stars 

Burt Reynolds as the superman-hero, the 

bandit; Jackie Gleason as the southern sheriff, 

Smokey: and Jerry Reed along with 

Sally Field. The plot deals with a trucker's 

28-hour. 18-wheel effort to maintain his 

credentials as king of the road. 

BOXOFFICE :: August 8. 1977 NC-1 

in

MILWAUKEE 

FOR 

INDOOR AND 

DRIVE-INS 

SPECIAL PROMOTIONS • TRAIIERETTES 

NO SMOKING • VANDALISM • DAURS 


Filmacic 

.^3 tudlo: 

Ron Viste Goes the Extra 

Mile for Algoma Audience 

ALGOMA, WIS. — The Towne Movie 

gpotiights lit up the sky over Milwaukee ••MacArthur" (Universal) was issued to the 

House here opened its doors for the first 

County's Performing Arts Center when local media by Paul Jamrock and John 

time five years ago next month. Those same 

'.ts annual Gala Hollywood Party and Movie litis of Jack Wodell Associates, Chicagobased 

publicity agency, announcing that it 

doors had previously swung on hinges attached 

to the old Majestic Theatre which 

got under way in mid-July with the screen- 

Tng of a 1937 movie. "Shall We Dance." includes "an authentic re-creation of the Japanese 

surrender aboard the U.S.S. Mis- 

was torn down to make room for Algoma's 

featuring Fred Astaire and Ginger Rogers. 

Community State Bank. 

A ••Shall We Dance" party on the PAC souri." Starring Gregory Peck as Gen. 

Ron Viste. owner of the Towne. told Boxoffice 

he was determined that local theatre- 

riverfront followed the movie at 10 p.m. Douglas MacArthur, the film was slated to 

with a number of the patrons coming open Friday (5) at the Northtown and Southtown 

Theatres. 

goers should have the best possible images 

dressed as their favorite movie star. Judging 

on the screen, so he began the hardtop as a 

the costumes were members of Followers of 

35mm operation and then added new Xenon 

Old Films (FOOFS'), local club for film Isle Theatre in Cumberland inserted an 

projector lamps to boost the color quality 

buffs. Prizes were awarded to the best costumes 

and for the best dancing. Ballroom land Advocate," local weekly, as follows: 

announcement in its display ad in "Cumber- 

of the film. 

This year the theatre has been equipped 

dancing demonstrations by the Fred Astaire "On June 1, 20th Century-Fox cancelled our 

with a surround soimd system which utilizes 

Studio provided extra entertainment. Tickets 

to the movie were $1.50. for the after- 

prints from the Minneapolis area could play 

booking of 'Young Frankenstein' so that 

a new screen speaker, two side speakers and 

two more speakers at the rear of the house. 

movie party, $1. 

to a more lucrative opening in Los Angeles. 

Ron also purchased a pair of solar cells from 

While it is out of our control, we apologize." 

Thanks to Bob Klein of the Marcus Theatres 

Corp.. BoxoFFicE learns that "Barry 

Cinema Systems in Minneapolis. He assembled 

and installed the apparatus himself and 

The Ford Theatre in Waterford was 

Bengtsson is now at the helm of Marcus 

now boasts that it not only reproduces great 

"closed for vacation June 1st to 16th." It reopened 

June 17th with Disney's "Freaky 

Theatres of Oshkosh. Bengtsson was 

sound, but puts him ahead of many of the 

with 

state's larger operations. 

Mid-Continent Theatres of Minneapolis for Friday." 

In addition to the regular admission, he 

three and one-half years before signing on 

also has added a one-price family admission 

with Marcus." And, continues Bob: "'Former 

(Oshkosh) city head Bill Schmoldt has 

and a special fee for senior citizens. The 

Involvement Negates Clcrim 

offerings at his concession stand receive the 

moved to Wausau to godfather the construction 

of an added screen to the Crossroads PORTLAND, ME.—A U.S. District same detailed attention that the other facets 

Theatre." Before moving to Oshkosh. Bill Court jury has ruled that an insurance company 

does not have to pay a $400,000 polpers 

his patrons so that they don't have to 

of Towne Movie's operation gets. Viste pam- 

had managed the Campus and 23 Outdoor 

Theatres at Ripon, Wis. 

icy on the life of a murdered film director travel to see "recent Hollywood releases 

to a production firm that the insurance company 

charged had been involved in the slay- 

which to see their favorite stars and shows." 

. . . and they have an up-to-date place in 

In her book review of "Lupc." a new 

novel by Gene Thompson (Random House), ing. The policy was purchased from Transamerica 

Life Insurance Co., by Planet 3 

Mary Leader reported in the Sunday Journal 

Ozoner Denied Permission 

that motion picture rights for the "swift Films ten days before the director, 39-yearold 

Jon Pownall, was murdered while work- 

To Twin Near Asbury Park 

moving, terse talc have been sold to Paramount.ing 

in his Portland office nearly four years HAZLET TOWNSHIP, N.J.—The plans 

ago. 

of National Amusement Inc. to twin its 

Both "The Deep" at Mill Road triplex, 

Route 35 Drive-In Theatre near Asbury 

Westlane Cinemas and UA Southgate. and 

Park here was rejected by the township's 

"The Other Side of Midnight" at Skyway, 

Northtown and Southtown are in their "seventh 

big week" . . . Ladies Day Morning 

20th-Fox Faces Antitrust 

Planning Board. The company sought to put 

up a second screen on the drive-in site. The 

Action in Oklahoma City board based most of its reasons for denying 

Matinee is a ""free" summer feature at 9:45 

a.m. Mondays at the Southridge Movies in OKLAHOMA CITY—Heritage Theatres, 

Inc. of Oklahoma City has filed complaints registered by residents who pre- 

approval of the site plan application on the 

Southridge Shopping Center. 

a suit 

against Twentieth Century-Fox Film Corp. sented a 113-name petition protesting the 

A news release concerning the new film. 

asking $600,000 in damages due to alleged proposed drive-in twin construction. 

unfair competition in 20th-Fox's bidding system. 

According to the Oklahoma Journal, ning would create light and sound problems 

The board said that the proposed twin- 

I COLOR or Black and White \ 

Heritage claims that 20th Century-Fox and that would exceed the normal expectancy; 

Oklahoma Cinema, Inc. have conspired to that neighbors are entitled to an orderly 

keep Heritage from leasing the former's operated facility; that the proposed second 

first-run pictures, even when it has submitted 

superior bids. 

The suit was filed July 20 in federal 

court, and applicable antitnist statutes will 

automatically triple the plaintiffs award to 

$1.8 million should Heritage win. 

Current hits "Star Wars" and "The Other 

Side of Midnight" are cited as examples, as 

Heritage claims its $160,000 guarantee for 

both films was refused and that its representatives 

were denied access to bids for 

inspection, 

"Unreasonable and exorbitant advances" 

were demanded of Heritage and not from 

Oklahoma Cinema, according to Heritage, 

which operates several ozoncrs and hardlops 

till 

the M>uth side of Oklahoma City. 

screen would be harmful to residential 

neighbors because the screen could be seen 

from their homes and that the additional 

vehicular traffic and accompanying sounding 

of horns would create a hardship on the 

residential neighborhood. 

Richard Benjamin has been set for a top 

ARTOE REFLECTORS 

^m SILVER qLASS_ 

J 

role in Universal's "House Calls." 

$45.50 

E 

$74.25 

NC-2 BOXOFFICE :: Augusit 8. 1977

. . Kim 

. . The 

1 

OMAHA 

JJarry Rinder enjoyed a stroll down Memory 

Lane" July 9 when Bob Hope made 

an appearance at Fonner Park in Grand 

junior deputy critic assisting with his film 

reviews last month. Ken Voorhees. 13, filed 

some complaints about ratings and raters 

with the Omaha newsman and, since Citron 

was largely in agreement with the youth, he. 

Citron, called him and offered him a job. 

The tandem saw "Sinbad and the Eye of the 

Tiger" coming away with very close numerical 

pro. 

ratings: 77 for the novice and 79 for the 

Justin Dierks of the Health Department 

chided exhibitors for the sloppy condition 

of their houses, particularly spilled sodas 

and popcorn. In his report on the Dierks" 

letter. Citron also took the film folks to 

task although he acknowledged the problem 

in the larger hardtops. 

Edward Nelson has been named to succeed 

J. Robert Hoff as chief executive officer 

of Ballantyne of Omaha, Inc. Hoff is 

stepping down after 22 years on the job. 

Nelson will retain his job as president in 

addition to assuming the new role with the 

company which manufactures theatre sound 

and projection equipment as well as restaurant 

specialty items. 

Council Bluffs, Iowa, was rebuffed on its 

proposed obscenity code. The state attorney 

general's office ruling pointed out that under 

the current law in the "Hawkeye State" 

cities do not have the authority to adopt 

such ordinances. Pottawattamie County Attorney 

David Richter had requested the 

njling after Gordon Abel, city attorney, had 

submitted a copy of the proposed law. 

Bill Shirk and Friends Go 

Underground for Cause 

IND1ANAPOLI.S— In an effort to solicit 

funds for a new school bus for the Marion 

County Ass'n for Retarded Children the 

Variety Club. Tent 10, buried Bill Shirk, 

ihc iusncr of WXLW radio station who is 

also known as the great escape artist in this 

area, in a coffin that also included a 12-foot 

python snake, a five-foot rattlesnake and 

two tarantula spiders. 

During his stay underground without food 

or water Shirk accepted pledges from people 

ii\ing not only in this city but throughout 

the country. His four-day interment raised 

over S5.000. which included a $1 pledge 

that Shirk requested from President Jimmy 

Carter. 

Tent 10 has scheduled two more events to 

raise additional funds. The first will be a 

hiko-a-thoii Sunday (7) llial will he followed 

by ,m annual yoll ti>nrM.nnenl September S. 

Helen Dutton Sells Castle 

To Newly Formed Company 

DES MOINES—Helen Dutton sold the 

business as V.P. Associated Theatres, announced 

that the former will do the booking 

and Mark Peterson will serve as manager. 

Bookkeeping will be done in Manchester. 

Gerald Peterson owns nine theatres in 

northeast Iowa while Voy owns the Voy 

Twin, the 61 Drive-In and radio station 

KMAQ-AM and FM, all in Maquoketa. 

The new owners plan to automate the 

booth immediately with a Strong Xenon 

Liuiiphouse and Drive-In Theatre Supply 

platter both purchased from Des Moines 

Theatre Supply. The automation should be 

completed early this month. 

Additional plans include the enlargement 

and beautification of the lobby and the 

auditorium, including the installation of new 

seats. No definite date has been set for 

the latter projects. All correspondence regarding 

the operation should be sent to: 

V.P. Associated Theatres, c/o the Castle 

Theatre. Manchester, Iowa. 

Code Violations or Adult 

Film Closes Pa. Theatre 

WAYNE, PA.—Whether it was the fire 

code or the X-rated "Cinderella" shown, the 

fact remains that the Anthony Wayne Theatre 

in this suburban community was closed 

for a few days. A spokesman for Philadelphia-based 

Budco Quality Theatres, which 

operates the showhouse, said he felt the 

theatre was closed by officials because of 

alleged fire 

code violations and not because 

of the X-rated motion picture. 

Nonetheless, when the theatre reopened 

few days later, another film title was on 

a 

the marquee. 

Apparently the incident began when a 

mother decided to taJce her daughter to the 

Anthony Wayne to see "Cinderella." When 

she got to the theatre and saw the pictorial 

display in front, she soon realized this "Cinderella" 

was not a film for a ten-year-old. 

The mother, who apparently didn't know 

how to read film rating symbols in display 

advertisements, became so indignant that 

she started a protest movement and soon 

had a number of people picketing the theatre. 

It was then that the fire marshal suddenly 

appeared at the Anthony Wayne for an inspection. 

He said he had found some flaws 

that had to be corrected to make the house 

conform to the township's fire code. The 

Budco circuit shuttered the theatre several 

days to make the corrections indicated. 

However, township officials said the fire 

inspeelion hail nothing to ilo with the show- 

DES MOINES 

. 

Castle Theatre. Manchester, to Dennis Voy, The Galaxy Theatre, 412 Eighth St., was 

the site of a fire which began in a pile 

Maquoketa, and Gerald Peterson. Waverly. 

Monday (1). The house was built in 19.35 

of rubble inside the building. No cause for 

the blaze which was discovered about 1 

Island. Rinder was the Hope troupe's chauffeur 

and had been operated by her late husband 

p.m., July has been determined but a 

during an appearance at remote island 

bases in the South Pacific in 1944. The 

Wayne, for 51 years until the time of his 

death in 1974. Since then she had been 

burning 

2.5, 

lantern 

from 

was found in a building 

Islander skippered Grand a that 

PT boat carrying on. At one time the Duttons ran 

not far the scene. 

carried Hope. Jerry Colonna and Frances two theatres in Manchester. 

Iowa United Theatres had a wide range 

Langford on their rounds at Green Island. 

Voy and Peterson, who will be doing of news items and Tony Gardner 

World-Herald critic Peter Citron had a 

welcomed their first daughter, sevcnpoimd-seven-ouncc 

Amanda Diana, July 

18. Jim Gray of exhibitor's purchasing was 

beaming as broadly as the parents since 

Amanda's debut made him a grandfather 

for the third time 

Omaha has purchased the Iowa Theatre, 

Emmetsburg . Fred Meyers of the 

Humota Theatre, Humboldt, visited the 

home office July 29 . . . The aforementioned 

triple grandpa, Jim Gray traveled 

to Iowa Falls for a confab with managers 

Zelma and Tommy Tompkins. 

The last item from lUT is not as pleasant, 

as it was reported that Bob Downs 

of the Waco Drive-In, Washington, was 

shot in the arm during a successful holdup 

that netted the robbers $510, July 23. 

Fortunately Bob. who was in the boxoffice 

at the time the bandits struck, was not 

seriously wounded. He was treated and 

released from the local hospital. 

Jim Velde, retired vice-president of 

United Artists. New York, paid a visit to 

the Des Moines exchange last week. 

The local library had three free screenings 

recently, "In Old Cheyenne" starring 

Roy Rogers, "The Ugly Dachshund" and 

"Stimt Pilot" with Milburn Stone ("Doc" 

in the "Gunsmoke" TV series), plus cartoons. 

"For the Rest of Your Life," produced 

by the Iowa Society for the Prevention of 

Blindness, has been named one of the ten 

best films of the year by Agri-Educator 

Magazine. In reporting its citation, the society 

pointed out that 125 motion pictures 

had been entered. The society's picture 

dealt with the threat to vision posed by the 

fertilizer, anhydrous ammonia. 



HAWAII TOO. 


f 

Cash Flo\\i 

«*#- s 

In 1803, America ttiuncl hersclt up the rix'cr. 

The Mississippi, that is. 

Valuable goods were being produced in the 

Midwest, and the mighty Mississippi was our onh 

link to the sea. But the outlet in New Orleans 

belonged to France. 

So President Jefferson sent agents to Paris to 

negotiate for the addition of New Orleans. 

Surprisingly, Napoleon offered to sell tl 

entire Louisiana Territory tor only 

$15,000,000. 

Thanks to Americans takin; 

stock in their new country by 

buying over $1 1,000,000 in 

go\'ernment securities, we made 

Stock 

the purchase. And dtuibled our size overnight. 

Today, Americans still take stock in their 

country by buying U.S. Savings Bonds thrcuigh 

the Payroll Savings Plan. 

They know there's no safer way to save for an 

education, \'acation cir retirement. And they know 

that while they're helping themselves, they're 

helping America, tcK). 

So buy U.S. Savings Bonds. 

And help your cash flow into sa\'ings. 

E Bonds pav 6% interest when 

held to maturity of 5 years (41/2% the 

first year) . Interest is not subject to statf 

or local income taxes, and federal tax 

may be deferred until rtxlemption. 

NC-4 August 8. 197

1 

CINCINNATI 

Îthough many employees of local film 

industry offices have selected distant 

sites for their vacations. William Stanforth 

of 20th Century-Fox and Helen Cirin of National 

Theatre Supply are staying in the area 

during their time off . . . Lynne and Susan 

Goldberg of JMG Film Co. have left for 

New York City and Coifs Neck, N. J. for 

a week of relaxation and family reimions 

. . Kathy Haun, a cashier at Paramount, 

is vacationing in Hawaii . . . The following 

three United Artists' staffers selected the 

following destinations: Wally Mergenthal 

traveled to Canada, Rena Schroeder selected 

Japan for her vacation and Li'-da Warner 

headed out for Connecticut. 

Debra Oseege signed on as the new 

secretary and bookkeeper for Jack Hayncs 

at Cincinnati Theatres. 

The 13th anniversary memorial ceremony 

honoring the late Max A. Milbauer 

will be held in Dayton Sunday (7). 

Unfortunately, the Filmrow sluggers lost 

their last game by a score of 18 to 1 . Better 

luck next time! 

A wedding shower was given for Debbie 

Comisar of Interstate Theatres July 21 by 

Marge Georgin. Debbie's wedding is 

planned for September. 

Bob Heyden of Levin Theatres, Dayton, 

is the manager and operator of the Kon- 

Tiki. Bob came to the area almost a year ago 

after a broadcasting career in Akron, l.iuiisville 

and Indianapolis. 

Lee Robb and Bennett Goldstein of 

Mid-America attended the Ohio NATO 

Convention in Colimibus. 

The Kentucky NATO Convention was 

held Wednesday (3) and Thursday (4) at 

the Hyatt Regency, Lexington. The lineup 

of speakers included Marvin Goldman, 

president of NATO and Sen. T. C. 

Easterly. Wednesday (3) the wives were 

able to go on a bus tour of historic Lexington, 

drive through a horse farm and visit the 

Headley Museum. The tradeshow was held 

Monday (I) to Wednesday (3) at the Civic 

Center. 

Dino De Laurentiis was in the area recently 

to promote his new film "Orca." He 

appeared on the Bob Braun TV show. 

Alfred W. Lutter and George Gonzales 

were in town to promote their film "The 

Bad News Bears in Breaking Training." 

William Shatner will visit the area this 

month to promote "Kingdom of the 

Spiders." He is scheduled to make local IV 

appearances, conoucl inlerviews ,inu sign 

autographs. 

The second annual Cincinnati film industry 

picnic will be Tuesday (16) at I p.m. 

The girls at United Artists claim that this 

year's picnic will be bigger and better than 

last year's although it will be held at the 

same location and will cost the same price. 

Plans include a lunch and dinner menu, 

sports for those wishing to expend the energy 

and the Filmrow sluggers have offered to 

take on all opponents. 

Visitors to Filmrow recently included 

Harley Bennett, Harry Wheeler, Bob Mc- 

Clain and Bernard Ginley. 

Tuesday (23) is the date set for the Filmrow 

stag golf tournament at Pleasant Run. 

COLUMBUS 

phe Last Remake of Beau Geste, " "The 

Bad News Bears in Breaking Training" 

and "Jabberwocky" all recently opened to 

very good business, which tends to prove 

that comedy may still be king. 

A combination of record-setting hot 

weather and several first-rate new films on 

the marquees may have caused the good 

business that local movie houses experienced 

the past two weeks. 

Fox's summer sizzler 

"Star Wars" continues 

to pack Glenn Ackerman's Raintree 

Cinema, Sugarman Theatres' Cinema East 

and GCC's University Flick. 

Dave Walsh, city manager for Loews' 

Theatres, and his family recently returned 

from a short vacation to Cedar Point, a spot 

that has become increasingly attractive to 

area show people. 

American Multi Cinemas' Westerville sixplex 

is once again scheduled to open this 

month. 

Martin Theatres Worthington Square Cinema 

presented a magic show on stage in 

addition to the regular film program. Admission 

was increased over the usual $1 fee 

and a special rate for children was offered. 

Fox's "Rocky Horror Picture Show" continues 

to pack the Graceland Cinema. Presented 

as a Friday and Saturday midnight 

show only, the flick has passed its 20th week 

with increased attendance each time. The 

is picture a rather strange mixture of com- 

of his father-in-law. 

Cleveland Newcomers 

Get Mixed Receptions 

CLEVELAND— Three newcomers to 

the 

area debuted to mixed responses as their 

grosses spanned from 465 to 50. The top 

figure was earned by "The Rescuers," which 

opened to five packed theatres. "The Island 

of Dr. Moreau" earned the middle position 

with an average of 150 at six theatres while 

"Run for Your Life, Charlie Brown!" experienced 

considerable difficulty at five boxoffices 

and finished with an average of 50. 

However, the No. 1 position was once again 

earned by "Star Wars," which continued its 

reign for a fifth week at five theatres. 

Five theatres—Rollercoasler (Univ), 6lh v/k 125 

Five theatres—The Other Side of Midnight 

(20th-Fox), 5th wk 175 

Five theatres—The Deep ,250 

(Col), 5th wk 

Five theatres-Star Wars (ZOth-Fox), 4th wk ,965 

Five Iheatres-The Rescuers (BV) 465 

Five theatres—Run for Your Lile, Charlie 

Brownl (Para) 50 

75 

Six theatres—A Bridge Too Far (UA), 5th wk 

ol Six theatres—The Island Dr. Moreau (AIP) ,150 

Scriptwriting Contest 

Has October Deadline 

ATHENS, OHIO—October 3 is the deadline 

for the first annual scriptwriting contest 

sponsored by the Athens International Film 

Festival. All scripts from both new and experienced 

writers are eligible except those 

that have already been produced or are in 

the process of being produced for film or 

TV. 

The scripts, which must be of original 

material and not adaptations from published 

works, can be entered in the following categories: 

Screenplay, feature film or short 

story film; TV drama. 60 or 90 minutes, and 

TV pilot, 30 or 60 minutes. 

The contest's entry procedures require 

that all scripts be typed on 8' 2 x 11 inch 

white bond paper in master scene form for 

film and a similar format for TV writing. 

In addition, all scripts must be well bound 

so that there are no loose pages and they 

must have a title page that lists the author's 

name and address and the title of the script. 

All scripts submitted will be judged by a 

panel selected by the festival management 

that will include: Steve Barker, associate 

professor of Cinema at Loyola University: 

John Block, screen and TV writer and instructor 

in screenwriting at the American 

Film Institute; Peter Bukalski. chairman of 

cinema and photography at Southern Illinois 

University, and Richard M. Blumenberg. 

associate dean and professor at Southern Illi- 

edy, contemporary rock and jazz music and nois University. 

a cast of characters out of an ice cream and Additional information can be obtained 

by writing to: Athens International Film 

dill pickle dream. Graceland's management 

Lutter and Gonzales signed autographs after reported that unlike "Harold and Maude." Festival, Scriptwriting Competition. Box 

a sneak preview of the film at the Showcase 

Cinemas in Springdale. The following day 

which had a limited success locally as a repeat 

midnight show, "Rocky Horror" has a 

388. Athens. Ohio 45701. 

the boys toured several shopping centers and group of faithful followers who have seen 

again signed autographs. 

the picture many 


times. 


S 

The Dimension release, "Ruby," is being Unconfirmed reports are out thai the HAWAII TOO. 

shown at five area theatres. The exhibitors Westerville Cinema, which was once a Jerr\ When you come to Waikiki, 

are hoping to break theatre records. 

Lewis Cinema, will close on Labor Day. 

b|Mv|Qiy don't miss the famous 

Condolences to Marvin Goldfarb of Ccntro 

[5^^ Don Ho Show. . . at ~ 

{Btmsj Cinerama's Reef Towers Hotel 

Cinema and Cinema IV on the 

death 

BOXOFFICE :: August 8, 1977 

ME-

. 

. 

Who reads Boxoffice? 

I 

you know... 

and want to reach 

Key people in Exhibition: 

1 1,778* theatre owners and managers, circuit 

executives, film buyers and bookers, and 

projectionists 

Key people in Distribution: 

1,151* distributors and sales executives, liome office 

managers, bookers and publicity people 

Key people in Equipmeni: 

449* supply dealers, soles agents and executives 

Key people in Production: 

350* producers, directors, studio executives, 

cameramen, actors and writers 

Key People in the Media: 

193* newspaper, magazine editors and writers and 

radio-TV broadcasters 

Recognize your soles prospect? 

You should because more key 

people in the film industry rely on 

BOXOFFICE for its complete and 

accurate information than any other 

film industry publication with ABC 

audited circulation.* 

Take one small step today toward 

big sales tomorrow . . . deliver your 

advertising message to the BOX- 

OFFICE Reader: someone who is 

integral to the film industry . . 

someone who makes the big 

^decisions . . 

jomeone like 

you. 

Audit Bureau ot Circulations 

Publisher's Statement for 6 mos. ending Dec. 31, 1975 

August 8. 1977

CLEVELAND 

Jârk Blacid of United Artists' publicity department 

in Detroit, was in the area 

to arrange a special radio promotion for 

"New York, New Yoriv," which stars Liza 

M'nnclli and Robert De Niro. 

The Playhouse Square Foundation completed 

negotiations for a 25-year lease on 

the Palace Theatre in the Keith Building. 

Ray K. Shepardson, foundation productions 

director, said that headliner shows would 

be moved from the State Theatre to the 

Palace, which will open September 6 with 

Bill Cosby. Instead of paying rent for the 

first five years, the foundation pledged to 

spend $400,000 for restoration work on both 

the interior and exterior of the old theatre. 

The Women of Variety Club Tent 6 attended 

a program of Gershwin selections 

conducted by Mitch Miller, at the Blossom 

Music Center Sunday (7) ... A coming event 

for Variety Club men is a stag day of golf 

and tennis at the Aurora Country Club. Jack 

Kaufman, chairman of the event, promises 

a full and relaxing day that will conclude 

with cocktails and a steak dinner. 

The National Ass'n of Theatre Owners of 

Ohio held their annual meeting July 11-12 

at the Little Turtle Club, Columbus. Officers 

elected included: Herb Brown, Loews' Theatres; 

Larry Crowley, Sportservice Corp.: 

Leonard Mishkind. General Theatres; Samuel 

Schultz, Selected Theatres; Louis Ratener, 

Montrose Drive-In, and Ralph Russell, 

McKinley Theatre. Marvin Goldman presided 

over the two-day event and Larry 

Crowley and Bill Herring served as co-chairmen. 





aw/ay — Hours of protection . . . Safe/Effective. 







Your Cost 200 Packs (21c each) $42.00 


FOR 

INDOOR AND 

DRIVE-INS 


NO SMOKING • VANDALISM • OATERS 


Filmdok 

-^3 tudlo: 




Plus FREE 

Attractive Promotional l\/laterial/ 

We can handle it! 

"All your ^,^ 

theatre .^T^, 

equipment ^Q^Jr 

Call: 

(304) 344-4413 

MOORE THEATRE 

EQUIPMENT CO. 

213 Delaware Ave. 

P.O. Box 782 

Charleston, W. Va. 

25323 


Call your PIC supplier or 


Pic Corporation. Linden, New Jersey 07036 

AugList 8. 1977 ME-3

Double up, America. 

fr^kf

I 

acquired 

j 

i 

Robert 

: he 

I 

The 

I 

Allan 

. The 

" 

Hartford Newcomers 

Get Warm Welcome 

HARTFORD — Twcnlicth Ccntuiyl o\' 

"Star Wars," which shattered local opening 

week figures (a record-breaking 1,000) 

proceeded to churn up another record. 800, 

for its second week, in five cinemas. Newcomers 

did briskly, too. MP's "The People 

That Time Forgot," eight cinemas (doublebill 

at drive-in's), registered .^50. NWP's 

"Grand Theft Auto" in 12 cinemas (doublebill 

at drive-ins), hit 275. Independent- 

Internationars "Cinderella 2000," auditorium 

three, SBC Cinema City 4, chalked 

up 250. And state's-rights "Around the 

World" (double-bill), Webster, zipped along 

at 175. 

(Averaae Is 100) 

Atheneum Cinema-Le Sauvage (SR). 3rd ..wk 80 

Cinema City I— Fantastic Animation Festival 

(SR) 2nd wk. 200 

Cinema City Ill^Cinderella 2000 (SR) 250 

Eight Iheatres^The People That Time Forgot 

(AlP) 350 

Five theatres—Star Wars i.flh Fox) 2nd wk 800 

Showcase I—The Other Side oi Midnight 

(20th-Fox) 6th -.vk 175 

Showcase II—The Rescuers (BV), 2nd wk 225 

Showcase III—Sorcerer (Univ/Para), 5th wk 155 

Showcase IV—New York, New York (UA), 4th wk 175 

Showcase V—A Bridge Too Far (UA), 6th wk . 

160 

Three theatres-The Deep (Col), 6th wk 175 

Twelve theatres—Grand Theft Auto (NWP), 275 

Webster—Around the World (SR), Hot Oven (SR) 175 

Ho-Hum! "Star Wars' Still 

New Haven's Top Picture 

NEW H.^VEN— Twentieth Century-Fox' 

"Star Wars," with a strong 550, third week, 

continued to outpace everything else in 

town. AIP's "The People That Time Forgot 

(double-bill), downtown RKO-Stanley Warner. 

Roger Sherman and Bowl Drive-In, 

zipped along at 300: NWP's "Grand Theft 

Auto," Milford and North Haven Drive-Ins 

(also double-bill), registered 285. 

Cinemart, Milford II—The Deep (Col), 6th wk 175 

I, Cine Milford 1-The Rescuers (BV), 2nd wk .150 

Milford, North Hav. r.- Grand Theft Auto (NWP) .285 

.-. 

Roger Sherman, B : People That Time 

Forgot (AIP); At the Earth's Core (AIP) 300 

Showcase I—New York, New York lUA). 4th wk ...200 

Showcase II—The Other Side of Midnight 

(20th-Fox), 6th v.k 165 

Showcase III—Star Wars 

• v.k 550 

: 

Showcase IV—A Bridge Too Far .iA - wk 190 

Showcase V—Rollercoaster lUruv;. 7..i wk 125 

York Square Cinema—Welcome to L.A. 

(SR), 2nd wk 250 

'The Curious Clubhouse' 

Screen Rights to Abbey 

BOSTON — Abbey Productions has 

the screen rights to Christine 

Govan's "The Curious Clubhouse." 

Epstein, president of ,\bbey, said 

hopes to finish casting this month and 

' 

begin shooting in September. 

screenplay has been adapted by 

Folsom, who wrote and directed a 

number of screenplays and television 

specials. 

The film will be directed by Alex Grasshoff. 

Score is by Alex North. 

The story is classic children's fare in the 

fashion of the old "Our Gang" comedy 

series. A gang of spirited youngsters learn 

to love a "crazy lady" who they find lives 

in "their" haunted house. They come to her 

rescue when an csLMped convict invades her 

hiiiiiL' in M.-arLh of sUikri iiioiie\. 

Eleanor N. Dana 

Honored in Hub 

BOSTON— She "not only rcprescnls her 

(late) husband but was his partner" in supporting 

"research to fight this dread disease." 

said former Governor and U, S. 

Senator Leverett Saltonstall in presenting 

the Sidney Farber Medical Research Award 

to Mrs. Eleanor Naylor Dana in recent 

ceremonies at the Jimmy Fund building. 

The Boston Herald covered the ceremony 

and we report their story, in part. 

Mrs. Dana founded the Charles A. Dana 

Center, named for her late husband, and 

her foundation contributed $7 million to 

the Sidney Farber Cancer Institute in addition 

to helping complete the Jimmy Fund 

Building. 

In its short, two-year lifetime, the Dana 

research and treatment center has attracted 

the top researchers from across the country 

according to Dr. Emit Frei, scientific 

director and physician-in-chief of the Farber 

Cancer Institute, the Dana Center's 

parent group. Dr. Frei pointed to the center's 

national and international renown 

adding that "Everything it stands for is a 

result of her (Mrs. Dana's) vision, her selflessness, 

her generosity." 

Gov. Michael Dukakis added to her honors 

sending a citation and remarking that 

Mrs. Dana was "deserving of this award by 

all the citizens of Massachusetts." 

The honoree's husband made his fortune 

manufacturing parts for major automobile 

companies and managed Theodore Roosevelt's 

Bull Moose campaign in 1912. He 

died two years ago at the age of 92. Mrs. 

Dana asked that her name be removed from 

the title of the then-proposed center and that 

it simply carry her husband's name as a 

tribute to him. Bill Koster, head of the 

Jimmy Fund, noted that this was a typical 

gesture demonstrating the legendary humanitarian's 

true modesty. 

She has also donated to health, education 

and social agencies throughout the East and 

has given as generously of herself and her 

time, walking the wards of the cancer hospitals 

visiting with the patients. James Armstrong, 

Dana Foundation president, observed 

that she has developed a quite personal 

involvement in this battle against cancer. 

Armstrong related the story of a stranger 

who asked, during a silent Quaker meeting, 

when the service began. "The service begins 

after the meeting," he was told. Thus, the 

foundation president pointed out. it is with 

Mrs. Dana. 

New Britain to Get New Facility 

NEW BRITAIN—A projected .$15-million 

sports and entertainment complex has 

been announced for downtown New Britain 

by Pyramid Development Co., Boxoftice 

learned at press-time. This central Connecticut 

manufacturing center has only two remaining 

cinemas, a situation attributable to 

ongoing urban renewal. 

Victoria Shaw will co-star in Trans-Atnlic 

1 i.k-iprises' "Surf." 

MOUSE CUT HERE—Charles Cupoli 

(center) accepts an original eel 

from the Walt Disney production of 

"The Rescuers" from George Morris 

(right) WCOS Radio personalitj', as 

Karl Fasick. Bucna Vista Distribution 

Co. representative, looks on. Cupoli 

won the framed cut from the film 

during a weeklong contest sponsored 

by the Hub radio station. 

Maine Approves New 

Theatre Legislation 

BOSTON — Carl Goldman, executive 

secretary of the Theatre Owners of New 

England pointed to the activities of TONE 

as vital to the rejection of one bill and the 

adoption of another by the Maine legislature. 

Goldman, who spearheaded the TONE 

drive, announced that the proposal to have 

a five per cent admissions tax was beaten 

and that the theatre license bill was okayed 

and signed by the governor. 

The latter contained the following provisions: 

updating of construction requirements 

to reflect contemporary standards, projectionists 

to be "on the premises" not necessarily 

in the booth, elimination of the requirement 

that every drive-in employ a 

police officer and the dropping of the requirement 

that drive-in screens not be visible 

from the highway. 

Carl felt quite pleased by the legislative 

turn of events which made his investment 

in time, contacting lawmakers in-person 

and by phone, highly profitable. 

New Conn. Builders' Code 

Designed for Handicapped 

H.A.RTFORD— Builders in Connecticut 

will have to make new and substantially 

renovated buildings accessible to the handicapped 

under a new amendment to the state 

building code. 

The amendment takes effect October 17. 

The only buildings to be exempt are one 

and two-family homes, apartments and 

hotels with fewer than 25 units as well as 

certain storage buildings. 

The new regulation says that at least one 

entrance to buildings must be accessible to 

the handicapped. .Additionally, there are detailed 

rules for the placement of telephones, 

electrical switches and other components. 

BOXOFFICE August 8, 1977 NE-1

. . New 

. . 

— 

. . The 

HARTFORD 

The recent decision by the New York Times 

to limit size and display of advertising 

for pornographic attractions was hailed by 

a letter-to-the-editor in the Hartford Courant. 

largest newspaper in Connecticut, the 

reader asking why the Courant did not follow 

the same pattern. "Such advertising," 

the letter emphasized, "appears to be a contradiction 

to high journalistic standards and 

a compromise with unscrupulous advertising." 

The letter-writer, an English instructor. 

added: "I have always found it offensive to 

see ads that glamorize pornography, not 

only in the New York Times, but also in 

the Courant, which provides quality journalism 

to Connecticut." 

Andy Rossetti, with United Artists' Theatres 

for five-and-a-half years, has joined 

Perakos Theatres as manager of the firstrun 

Elm. West Hartford, succeeding Jim 

Riley, resigned. Murray Lipson, long-time 

manager of the Elm, has been seriously ill. 

Rossetti's most recent UA stint was as manager 

of the Westfarms Movies 3, in the 

.$100-million Westfarms Mall (the owners 

include film producer Carlo Ponti and 

actress wife Sophia Loren). 

SBC Management Corp. had an unusual 

lie-up with the Hartford Advocate on state's 

UniversaPs "Airport" was shown as a free 

attraction in the Student Union Ballroom. 

University of Connecticut, on a recent Tuesday 

night at 8 p.m. . . . "Remember Back 

When?" column in the Norwich Bulletin, 

talking about events in the Rose City in 

1917, touched on showings of "Tarzan," 

starring Elmo Lincoln, at the Davis Theatre. 

Lincoln, it was noted, played the part of 

the blacksmith in "The Birth of a Nation" 

. . . Midtown, Norwich, is reported under 

new management. 

General Cinema Corp. now has a 99-cent 

admission in effect until 2 p.m. on a 

daily basis at the Meriden Mall Cinemas 

2. A $1.50 tab, applicable until 2 p.m. 

daily, continues at the circuit's Newington 

Cinemas 3 and Waterbury Cinemas 4. The 

figure is considerably below that prevailing 

($2.50) until 2:30 p.m. Bargain matinees, 

at the Redstone Showcase 5, East Hartford. 

United Artists' Westfarms Movies 3, West 

Hartford/Farmington, are charging $1.25 

to 1:30 p.m., the UA Theatres East 3, Manchester 

Shopping Parkade, charging $1.25 

to 3 p.m. SBC's Cinema City 4, Hartford, 

charges $1.25 to 2 p.m. and the Perakos 

Elm, West Hartford, is charging $1.25 to 

2 p.m. 

Lowell Actor Is Star 

of Beantown Gala 

BOSTON — Boston's tribute to "The 

Deep" and salute to the 25th anniversary 

of the theatre holding the premiere was also 

a tribute to one of the stars of the show, 

Lowell's own Robert Tessier. The evening's 

highlights were covered by the Lowell Sun 

and we quote, in part, their account of the 

festivities. 

Sharing the spotlight with Tessier were 

his mother Mrs. Gladys Tessier and his 

brother Allan, both from Lowell, along 

with his two sisters Mrs. Robert Simard 

and Mrs. Marcell Jacques, of Dracut. The 

family rode to the soiree in a limousine, 

participated in the introduction of the local 

star and shared the platform with him and 

Hollywood luminaries from "The Deep" 

actor Robert Shaw, producer Peter Guber 

and director Peter Yates. 

The main attraction of the "do" was a 

block party in which they all played a 

prominent role. They also attended a buffet 

that included many prominent industry, 

business and political figures. 

Tessier has appeared in "The Glory 

Stomper," "The Sidehackers," "Breakheart 

Pass" and "The Longest Yard." After a 

promotional tour to Bermuda, Los Angeles 

and New York, he leaves for Greece 

and London to begin work on his latest 

rights "Fantastic Animation Festival," playing 

at Cinema City 4. Readers were asked 

picture, "Midnight Express." 

to mail or bring the Cinema City ad with 

their classified ad and run an ad at least two Motion Picture Scarcity 

weeks in the Advocate to get a free huge, Contributes to Closings 

full-color poster . air conditioning 

BOSTON—The Boston Globe recently 

is operational at the Atheneum Cinema . 

ran a story on the plight of exhibitors across 

Paris Cinema 2, Wethersfield. is charging 

the country. The focus was on the shortage 

99 cents admission to 5:30 p.m. Sundays. 

of films. We quote, in part, the Globe's 

article. 

The sign "Closed for Alterations" has become 

an all too familiar part of the scene at 

motion picture houses in the nation's hamlets 

as well as the metropolises. The admonition 

is somewhat misleading since the real 

reason for the shuttering is the sparsity of 

product. 

Adding to the problem is the fact that 

many shows that formerly seated 800 to 

1,000 fans have been split up into multiplexes, 

thus increasing the demand for more 

films. The current annual release total, including 

revivals, ran at about 200 as compared 

to approximately 300 annually a 

decade ago and 500 plus during the '30s 

and 40's when some 18,000 single-screen 

theatres were in operation. 

Other factors contributing to the problem 

are rising production costs, the effects of 

the tax act of last year and the growing 

number of independent producers working 

with limited investment sources. 

'Get More Out of Life' Says Ad 

NEW BRITAIN—The Herald, central 

Connecticut afternoon daily, uses the words, 

"Get more out of life ... get out to a 

movie," below the standing "Movie Time 

I'ablc" \ogo on its amusement pages. 

SPRINGFIELD 

Redstone Theatres came up with something 

distinctive, indeed, for holdover engagement 

of United Artists' "New York, New 

York," at the Showcase 8, West Springfield; 

the circuit used nothing less than full-page 

newspaper advertising—a rare gesture indeed, 

in these parts, anyway, for either 

openings or extended runs . Rivoli, 

Chicopee, dipped to 75 cents admission for 

children (as opposed to area practice of $1 

for this age bracket) playing Universal's 

"Slap Shot." 

Western Massachusetts openings included 

Warners Bros.' "Viva Knievel!" state's rights 

"Fantastic Animation Festival," Buena Vista's 

"The Rescuers," and state's rights, "Carhops," 

among other titles. 

Mann Theatres' Fox, Springfield, brought 

back Universal's "Jaws," charging a top 

price of $2.50 for adults; under age 14, 

$1.25: and senior citizens, $1.50. There was 

a $1.25 charge in effect for all patrons at 

Saturday and Sunday matinees. 

The Parkway Drive-In, North Wilbraham, 

with sub-run booking of UA's "Rocky," advertised, 

"Sorry, No Passes This Show!" 

Free film shows are being offered on 

Tuesday nights at the Calhoun and New 

North Parks in Springfield's north end, 

courtesy of the city Park Department and 

the Springfield Museum and Library Ass'n. 

Titles include the original "King Kong." 

The Springfield newspapers ran a feature 

story about Chicopee's Lenny LaCroix, who 

now writes music for a number of Hollywood 

personalities . . . The Pleasant Street 

Theatre, Northampton, brought back Alfred 

Hitchcock's 1940 classic, "Notorious," for a 

week's run ... A reader wrote a letter to 

the Springfield Morning Union, pondering 

the worth of watching a motion picture on 

television. "The commercials and network 

and station promos," he complained, "are 

endless. And the interruptions come at the 

most important parts of the film . . . The 

break in the continuity spoils the movie for 

me, but yet the alternatives offered on 

public TV hold no appeal. I find myself 

going to the theatre more often, paying for 

the privilege to see a show without interruptions—and 

loving it!" 

Mann Theatres' Fox Cinema, Springfield, 

brought back Universal's "Jaws," charging: 

$2.50 for adults, $1.50 for senior citizens, 

and $1.25 for children under age 14. 

Fund Building Law Review 

HARTFORD—The Connecticut State 

Legislature ha-s passed, and Gov. Ella T. 

Grasso signed into law, a measure to provide 

$177,600 for review and revision of 

the state building codes to allow contractors 

to use newer methods and more economical 

materials. The legislation (PA 77-512) also 

provides for training builders, architects, 

engineers and local officials in the new 

NE-2 August 8, 1977

. . 

RHODE ISLAND 

Qpenings: MP's "The People That Time 

Forgot," Paramount's "Race tor Your 

Life, Charlie Brown!". NWP's "Rabid" and 

"Grand Theft Auto," and Atlantic Releasing's 

"La Grande Bourgeoise," among 

others. 

TMS (Theatre Management Services) 

provided one of the most imaginative promotional 

thnists in months for a presentation 

of 1930s sci-fi classics, "Planet Outlaws" 

(Busier Crabbe as Buck Rogers) and 

"Mars Attacks the World (Crabbe as Flash 

Gordon), at the Midland Mall Cinema. .Ads 

asserted, "In Galaxy Black & White . 

Free! Free! To the first 250 Patrons. Coca- 

Cola discount coupons! It's like Coca-Cola! 

It's the real thing! All Patrons Named 

Rogers or Gordon Admitted for half price. 

Wear Your 'Flash Gordon' or 'Buck Rogers' 

T-shirt and get in for half price!" To Earl 

Clancy jr., general manager, an open note 

of admiration! 

A new trend as far as "adult" film 

cinemas in Rhode Island is concerned: Free 

admittance for escorted ladies, in effect at 

the Palace Cinema, West Warwick, regularly; 

in effect at the Strand Cinemas 2, 

Providence, daily after 6 p.m. 

The Rhode Island State Council on the 

Arts sponsored an evening of motion pictures 

by Plantation state independent filmmakers 

on a recent Thursday night at 8 p.m. 

in Edwards Hall at the University of Rhode 

Island's North Kingstown campus. The 

show, comprised of six attractions with 

overall running time of 90 minutes, was 

open to the public free of charge . . . Redstone 

Theatres bought full-page ad space for 

holdover booking of United Artists" "New 

York, New York," at the Seekonk Showcase 

5. 

VERMONT 

JJew show openings: NWP's "Grand Theft 

Auto," among others . . . Merrill Jarvis, 

the independent metropolitan Burlington 

exhibitor, is still getting a markedly strong 

boxoffice response for United Artists 

"Rocky." The Oscar winner, going into 

"26th Smash Week in Burlington Area!" at 

his downtown Flynn Theatre, was advertised: 

"Worth Seeing Again at the Bargain 

Price of Only $1.2^5!" The Flynn has a 

regular policy of SI. 25 for all seats at all 

times . . . William M. Gartner, an administrator 

at the Will Rogers Hospital, Saranac 

Lake, N.Y., has joined the Porter Medical 

Center, Middlebury, as executive director. 

Gartner, 48, has served in administrative 

capacities at both military and civilian medical 

facilities. 

A report on a proposed Milton town 

amusement and recreation tax, scheduled to 

come before the Board of Selectmen this 

summer, is now not likely to be presented 

until late in the- M-.n-. An fsliinalcil revenue 

oi SlO.OOd lioiu the l.i\, s.i\ nicjulvrs »1 

Ihe Milton Recreation Commission, would 

be used to construct sports facilities. 

Residents of the town of Weathersfield 

have given the Board of Selectmen authority 

to enact an ordinance to require the Midway 

Drivc-In to hide its screen from the 

view of people outside the theatre grounds 

to prevent minors from watching the motion 

pictures. 

Weathersfield town officials recently sat 

in a school bus parked outside the Midway 

to confirm first-hand that the screen could 

be seen by people not on the theatre 

grounds. 

Town support of the recommended ordinance 

came in the form of a 234-79 vote. 

WORCESTER 

Jntown Worcester's major cinemas have 

new price policies in effect. The Redstone 

Showcase Cinemas 4—as well as the 

circuit's outlying Cinema 1 and White City 

Cinemas 2—are now charging $2.50 every 

day for all performances, with a $1.25 price 

in effect for children at all times. Another 

major grouping here, Galleria Cinemas 3, 

Worcester Center, are now charging $1.25 

to 2 p.m.: $2.50 to closing, with children 

admitted for $1.25 at all times . . . The 

Oxford Twin Drive-In, playing Buena Vista's 

"The Rescuers" (on a double-bill with same 

distributor's rerun, "No Deposit^—No Return"), 

advertised, "Adults, $2; Kids, 50 

cents; No Passes Allowed!", for the Oxford 

. Mid-Massachusetts 

screen showings 

openings included Universal's "Smokey and 

the Bandit," Warner Bros." "Viva Knicvel!". 

20th Century-Fox's "Star Wars," United 

Artists' "New York, New York" . . . Redstone 

Theatres had sizable advance teaser 

advertising for UA's "The Spy Who Loved 

Me." 

The Fine Arts Cinema, on an adult policy, 

is emphasizing, "Adults Only! Must Have 

Proof of Age!" in daily newspapers advertising. 

NEW HAMPSHIRE 

Qranite state premieres included New 

World Pictures' "Rabid" . . . Gov. Meldrim 

Thomson has allowed a one per cent 

increase in New Hampshire's business profits 

tax to become law without his signature; 

Thomson said that he had objected to the 

increase, which boosts the tax to eight per 

cent, because he believes that it may hurt 

the state's favorable business climate. Some 

50 new companies have come into New 

Hampshire within the past year alone . . . 

This, too. is exhibition: The marquee at an 

abandoned Rochester drive-in reads: 'Now 

Playinu Field Mice." 

INCORPORATIONS 

— Connecticut— 

Saugatuck Productions Inc.. 6 Nordholni 

Dr., Weston 06680; David Wilise. 

Nancy Wiltse, secretary-treasurer. 

president: 

Orton Cinema Exhibition 

Rescheduled for Aug. 18 

Boston — The Orton Cini-nia Service 

presentation and exhibit originally 

slated for July 21 has been rescheduled 

for Ihursday (18) from 10 a.m. to 4 

p.m. In the Hancock Room of the Park 

Plaza Hotel. 

In making the announcement, 

Dwight "Bud" Orton pointed out that 

they will be displaying the \cr} latest 

items in theatre equipment and that 

refreshments and hors d'oeuvres will 

be available. 

NEW HAVEN 

êscribed as director Alfred Hitchcock's 

first sound motion picture, "Blackmail," 

was screened as a free attraction by the Yale 

Center for British Art on a recent Saturday 

afternoon at 2:30 . . . The Milford City 

Planning and Zoning Board has approved 

plans to convert the Connecticut Post Shopping 

Center (it includes the General Cinema 

Corp.'s Milford Cinemas II) into an enclosed 

mall at projected cost of $1.5 million. 

The mall contains some 680,000 square 

feet of shopping space . . . The RKO-.Stanley 

Warner downtown Roger Sherman adopted 

a new price policy of $1.50 for all seats at 

all times with opening of a Universal rerun 

double bill, comprised of "Car Wash" and 

"The Bing Long Traveling All-Stars & 

Motor Kings." 

Summer Admission Varies 

PROVIDENCE—Rhode Island drive-ins 

have leveled off at $5-per-carload (regardless 

of number of passengers) for the warm 

months. A ntimber of underskyers have varied 

the tab, some going below some going 

above, but, in the main, the five-dollar 

charge seems to have met audience response. 

"The Betsy" is set for a February 1978 

;lease by Allied Artists and United Artists. 

COLOR or 


FOR 

INDOOR AND 

DRIVE-INS 

SPECIAL PROMOTIONS • TRAIIERETTES 

i 

NO SMOKING • VANDAUSM • DATERS 


Filmacic " .V" 


Citizens Challenge 

Local Underskyer 

SPRINGFIELD. MASS.—The legal confrontation 

between the suburban town of 

Southampton and the Red Rock Drive-In 

over scheduling of R and X-rated product 

is heading for trial in Hampshire Superior 

Court; the underskyer. it is noted, has operated 

since October 1975 without a town 

permit. The town's Board of Selectmen has 

charged that a provision in said permit prohibited 

showing of R and X-rated motion 

pictures. 

The selectmen also contend that minors 

have been admitted to showings of R-rated 

films, that traffic off Rte. 10 has been impeded 

b> drivers distracted by the films and 

that "coarse, foul, or indecent and obscene 

language" has been emanating from the 

theatre's 450 speakers. 

The upcoming court action is based in 

part on a petition signed by some .^75 

Southampton residents complaining about 

the showing of R-rated motion pictures. 

The selectmen want the court to keep the 

theatre from operating in the manner now 

subject to criticism, and, in addition, want 

the theatre to pay the costs of prosecution 

in the two-year legal battle. 

The selectmen contend that films, visible 

for a 1,000-foot stretch along Rte. 10, show 

(the drive-in management) out of business. 

We just want the theatre run in a respectable 

manner." 

Police Chief Robert E. Leville remarked 

that despite legal matters dating back two 

years, "I don't think the problem has ever 

been resolved." 

Atty. Richard Howland, representing the 

underskyer, asserts that the theatre's right 

to .show motion pictures— including R-rated 

product— is protected by the First Amendment 

to the U.S. Constitution (the freedom 

of speech amendment). 

'David Copperfield' at Library 

SOMERVILLE, MASS. — The West 

Branch Library recently hosted a 6:30 p.m., 

free showing of the 1935 release, "David 

Copperfield." 

52 fVATCH PROJECTION IMPROVE t

Independents Barred 

From New Producis 

TORONTO — The inability of independent 

theatres to bid for current, high-grossing 

products has become a pressing problem, 

which Ellen Roseman recently outlined in 

an article in the Globe and Mail. 

Previously, there were over 40 independent 

houses in this city; however, because 

of the circumstances created by both the 

major theatre circuits as well as the major 

film distributors, according to Roseman, 

only the following eight remain—Bijou, Biltmorc. 

Crest. Fairview. Fox. Mount Pleasant. 

Rio and Varsity. 

Roseman referred to the Crest Theatre, 

which is owned by Norman Stern, as a 

prime example. Stern claims that it's hard 

for independents to acquire first-run attractions, 

as almost everyone who wants to see 

the film has viewed it and the boxoffice receipts 

have dropped to one-tenth of the original 

grosses. 

Stern said, "Also, movies are coming to 

TV quicker these days and sometimes we 

never even get a chance to play them." 

Stern and his partner Peter Sorok bought 

the 750-seat theatre 15 months ago and 

already have invested $50,000 in renovations. 

"Because we don't have a chance at firstrun 

product," Stern said, "we try to offer 

the public a deal by giving them triple bills 

;it a lower price than they normally pay." 

"Taxi Driver," "Shampoo" and "Emanuelle" 

comprised the Crest's most successful 

triple bill, which ran 21 weeks. In contrast 

to the $3.75 ticket price found at most 

first-rim theatres, the Crest charges $3, 

which means that a couple can save $1.50 

"and it is startling enough that people do 

comment on it at the boxoffice," Stern said. 

Representing the independent theatre 

owners. Curly Posen. president of the Motion 

Picture Theatre Ass'n of Ontario, said 

that the independent theatre owners' quarrel 

is not with the theatre circuits but rather 

with the distributors who will not release 

their films simultaneously to both the circuits 

and the independents. He said the procedures 

arc different from those in the U.S., 

where theatre owners bid on current films. 

"We're not asking for these pictures on 

the same day as the circuits," Posen said, 

"but at least one or two weeks afterward 

so we can stay in business. After three or 

four months, it's hard to interest people in 

these movies." 

On the other side of the isssue, Robert 

Lightstonc of Paramount Pictures said, "We 

play the pictures in those theatres that produce 

the most money. Odeon and Famous 

Players are key theatres. We feel they have 

the most suitable houses." 

Loews College Theatre Shuttered 

NEW HAVEN—Loews College, long 

one of downtown New Haven's prime firstruns, 

was shut down July 16. Arthur Rapport, 

vice-president for real estate, said 

that a decision had yet to be made on what 

would be done with the cinema. 

Financial Aid Plan Is Announced 

By Instifuf Quebecois du Cinema 

MONTREAL—The Institut Quebecois du 

Cinema has anounced a program of financial 

aid for all 

levels of the private film industr> 

in the province of Quebec. A totid of $2,- 

000,000 in provincial funds has been earmarked 

for distribution by the institute, 

according to a plan outlined by Montreal 

film distributor Roch Demers, who also is 

the institute's chairman. 

In a Gazette article bylined by Dane Lankcn, 

the reporter wrote; "The funds will be 

made available either in grants or loans in 

four areas; production, distribution, exhibition 

and a special fund for 'cultural development.' 

All types of film—shorts and 

features, fiction and documentary, theatrical 

and TV—can qualify for aid under the 

scheme. However, in most cases, all persons 

and companies involved with the projects 

must be legal residents of the province. 

"The announcement marks the first concrete 

steps toward a Quebec provincial 

system of aid for filmmakers taken by the 

Institut Quebecois du Cinema since it was 

activated in January. Provision for such an 

institute was made in the former Liberal 

government's Bill 1 on cinema in June 1975 

but no action was taken until late last year 

when Louis O'Neill, communications minister, 

began making appointments to the 

institute's seven-member board. 

"The institute's program of aid closely 

parallels the federal government's Canadian 

Film Development Corp., established in 

1968, but it is considerably wider in scope. 

Moreover, it is planned to underscore the 

Quebec government's cinema policy as outlined 

in Bill 1 on cinema which seeks to 

establish an 'artistic, industrial and commercial 

cinema infra-structure which reflects 

and develops the specific cultural character 

'Padre Padrone' Scheduled 

For Festival Screening 

MONTREAL — "Padre Padrone," the 

Italian entry which won the grand prize at 

this year's Cannes Film Festival, 

will be one 

of the spotlighted motion pictures at the 

World Film Festival of Canada, to be held 

in Montreal Friday (19) through Sunday 

(28). 

in 

Winner of the Golden Palm as best film 

the Cannes competition, "Padre Padrone" 

will be one of several films given special 

presentation in Place des Nations at Man 

and His World, according to festival director 

Serge Losique. 

Ruskin Drive-In Sold 

RUSKIN, FLA. — The Ruskin Drive-in 

was recently sold by Charlie Utley to Ted 

Freiwald & Associates, which have offices 

in 

Winter Haven and Jacksonville. Freiwald 

previously served as both a manager and a 

sound and projection engineer for the Floyd 

Enterprises circuit. 

of the Quebec people,' as well as guarantee 

the artistic and financial independence of 

the industry and make a variety of film fare 

available to all residents of the province. 

"Under the institute's new rules, aid to 

film production ma> take the form of either 

loans or investments. Specially appointed 

juries will make recommendations to the institute 

on the applications it receives and the 

institute will be able to invest up to 60 per 

cent of the film's budget, to a total of $162,- 

500 per project. To qualify, at least 25 per 

cent of a film's budget must come from private 

sources and the author, director, most 

actors and the technical crew must be legal 

Quebec residents. 

"Up to $25,000 could be available for the 

distribution of a Quebec-made film within 

the province (and up to $10,000 for distribution 

outside) either as investment or 

loans. Funds also are available to help cover 

printing costs. 

"A separate system of aid for theatre 

owners also was outlined. Up to 50 per 

cent (or a total of $210,000) will be available 

to assist the construction of new 

cinemas and lesser sums for the renovation 

or splitting of present movie houses. Under 

the heading of cultural development, funds 

will be available for various purposes, including 

aid to authors, training of personnel, 

extra costs incurred in supplying films to 

outlying areas, research and promotion and 

new markets. 

"Demers said that applications for English-language 

films would be treated identically 

to French-language ones. Further 

information and application forms are available 

from the Institut Quebecois du Cinema, 

306 Place d'Youvillc, Montreal H2Y 2B6." 

MetroCenter for Halifax 

HALIF.AX—A new facility to replace the 

53-year-old Halifax Forum Complex is now 

under construction in the center of the city, 

with a projected opening in March 1978. 

The multi-purpose structure is to provide 

seating capacity in excess of 10,000 and exhibition 

space of 50,000 square feet. Metro- 

Center is to accommodate entertainment, 

sports events, conventions and exhibitions, 

according to Keith D. Lewis, general 

manager. 

Expansion Plans Are Dim 

HARTFORD—Prospects lor the Redstone 

Theatres to get East Hartford's permission 

for expansion of the Showcase Cinemas 

5 to a six-screen complex (see earlier 

Boxoffice stories) are dim. The town's zoning 

board of appeals has unanimously denied 

a variances petition for construction 

of a Wendy's Restaurant, 345 Main St., the 

town board citing traffic reasons. A similar 

application by the Redstone circuit to expand 

the Showcase 5 evoked the same denial 

reason. A court appeal is pending. 


K-1

Winnipeg Residents Boost Seven Films 

To 'Excellent' Category in One Week 

WINNIPEG—The patrons were apparently 

satisfied with the selection of films 

they had to choose from this report week as 

seven out of 12 films on area marquees, 

including the two newcomers 'Orca" and 

"The Spy Who Loved Me,"' 

earned "excellent" 

grosses. The only other mark earned 

was a noteworthy "good," which adds up to 

a profitable week for theatre proprietors. 

Capitol—Herbie Goes to Monte Carlo 

(BV) 3rd wk - 

-Lxcellent 

Colony'-FinaJ Chapter-Walking Tall 

^^,,^„, 

(Astral), 2nd wk Excellent 

Convention^ Center-Hollercoaster 

^^^^ 

Garden City-The'Spy'who Loved Me (UA) Excellent 

Garrick 1—Sinbad and the Eye ol the Tiger 

. . Good 

Garrick" 11—The oih'er Side oit Midnight 

(BVFD), 4th wk. Good 

......-.^- 

Grant Park, Kings—Star Wars 

(BVFD), 4th wk Excellent 

^ 

Metropolitan—A Bridge Too Far 

Excellent 

NoXstar^l'ôrce''rer''("Unrv7Paâ). 4th wk Good 

Northstar II—New York, New Yoifc 

(UA), 3rd wk. 

•Annie Hall' Maintains Popularity 

With Toronto Fans for 10th Week 

TORONTO— While newcomers "The Incredible 

Sarah" and "Race for Your Life, 

Charlie Brown!" both earned "good" boxoffice 

receipts, holdover "Annie Hall" continued 

to dominate the area with "excellent" 

grosses in its tenth week at the Plaza Theatre. 

"A Bridge Too Far" and "New York, 

New York," both United Artists' features, 

tied for second place with "very good" returns. 

Hollywood—The Incredible Sarah (IFD) Good 

Imperial, Hollywood—Sorcerer (Para), 

^^^^ 

Imperial—Exordsl "li: the Heretic (WB), 

University—A Bridge Too Far (UA), 

Uptown—New YorkriNew York (W 

2nd wk 

..Very Good 

..Very Good 

"The Spy Who Loved Me' Debuts 

To Packed Vancouver House 

VANCOUVER—In his return to the area 

James Bond set new house records at the 

Capitol Theatre in "The Spy Who Loved 

Me." Other holdovers that earned "excellent" 

marks during one of the area's hottest 

weeks so far this year were: "The Rescuers," 

"New York, New York," and "Star Wars." 

Capitol-The Spy Who Loved Me (UA) Excellent 

Capitol-Sorcerer (Para-Univ), 4th wk .. Fair 

Capitol—Exorcist II: the Heretic (WB). 5th wk. .Poor 

Capitol-Hocky (UA), 18th wk. Good 

Coronet 1—Hollercoaster (Univ), 6th wk. Fair 

Coronet 2—Grand Theft Auto (IFD), 2nd wk Fair 

Downtown—Vivo Knievel! (WB) Fair 

Odeon—The Deep (Astral), 5th wk 

Fair 

Stanley-A Bridge Too Far (UA), 5th wk Fair 

Vancouver Centre—The Rescuers (BVFD), 

2jici wk - Excellent 

Vancouver Centre—New York, New York (UA), 

3r(j wk Excellent 

Vogue—Star Wars (BVFD), 4th wk Excellent 

Ottawa Boxoffice Receipts Drop 

For Several Recent Top Grossers 

OTTAWA—While the films "A Bridge 

Too Far," "Sorcerer" and "The Deep" made 

the hard climb up to the "excellent" slot, an 

almost equal number faltered and toppled 

K-2 

into slumps from which they could not recover. 

The group of films, which were 

recently among the area's top grossers, that 

lost ground this report week included "Welcome 

to L. A.," "Exorcist II: the Heretic," 

•RoUercoaster" and "Race for Your Life, 

Charlie Brown!" 

Aut'o'skY Elmdale—The Other Side ol Midnight^ 

' 

(BVFD)', 3rd wk 

Good 

- 

Britannia I—A Bridge Too Far (UA) Fair 

Britannia 2—Welcome to L.A. (PR), 3;i wk Poor 

Britannia 3, Capitol Square 2-Race for Your 

Life, Charlie Brownl (Para), 3rd wk ; 

^^^^ 

Capitol Squay. 3- Exorcist II: the Heretic (WB) 

4th 

Elgir 

UA) 

Good 

Place d'e Viile 1-A Bridge Too Far (UA), 

4th wk Excellen 

Place de Ville 2—Sorcerer (Para), 3rd wk Excellen 

Queensway, St. Laurent— The Deep (Astral) 

4lh wk Excellent 

, 

Somerset—Hollercoaster (Univ), 5th wk, ...^. Poor 

St. Laurent 2— Slap Shot (Univ), Uth wk. ..V ;ry Good 

"Herbie Goes To Monte Carlo' Earns 

Top Mark in First Edmonton Week 

EDMONTON—"Herbie Goes to Monte 

Carlo" earned a position in the "excellent" 

category during its successful premiere week 

at the Londonderry A Theatre. Four holdovers 

that once again proved their might 

when the boxoffice receipts were tabulated 

were: "A Bridge Too Far," "New York, 

New York," "Star Wars" and "The Deep." 

Avenue—Hollercoaster (Univ), 5lh wk Very Good 

Capilano-The Deep (Astral), 4th wk.. Good 

Ccrpitol Square 1— Final Chapter—Walking Tall 

(AFD), 41h wk Good 

,_ , 

Capitol Square 2— Sorcerer (Pii 'Jn;v), 

Good 

Capitol S'quare"3—A Bridge Too Far (UA) 

4th 

Excellent 

>,...,..=«„ -New York, New York (UA), 

... 

2nd wk Excellent 

Londonderry A—Herbie Goes to Monte Carlo 

Excellent 

(BV) 

Meadowlark, Odeon—Star Wars (BVFD), 

3rd wk. - - Excellent 

Odeon 2—The Other Side ol Midnight (BVFD), 

3rd wk 

Good 

_,^; 

Paramount—Exorcist II: the Heretic (WB), 

4th wk, ..- „ ,-" Fair 

Plaza 2 Rialto 2—Sinbad and the Eye ol the 

Tiger (Astral), 2nd wk Fair 

_ 

Rialto 1—The Deep (Astral), 4th wk Excellent 

Four Holdovers Dominate Screens 

For Second Week in Calgary 

CALGARY—Several holdovers provided 

too much competition for this area's only 

newcomer "Islands in the Stream," which 

finished out its debut week at the Marlborough 

Square 3 with "fair" grosses. "A 

Bridge Too Far," "Star Wars," "Herbie 

Goes to Monte Carlo" and "The Other Side 

of "Midnight" once again earned "excellent" 

grosses and shared the No. 1 position for 

the second week. 

Brentwood Grand 1—Sinbad and the Eye ol the 

Tiger (Astral), 2nd wk _-^^- 

Calgary Place 2—New York, New York (UA), 

Fair 

Market Mall 5—Exorcist II: the Heretic (WB) 

4th wk 

If Marlboroni- Islands the Stream 

i " in 

(Para) 

North HU:, ^ ';• Star Wars (HVFD), ^ 

(Univ), 5th wk Ver 

OdLon'"l-Rollercoaster 

Odeon 2—Slap Shot (Univ), 16lh wk Ver Good 

PaUiser Square 1-Sorcerer (Paia), 

3rd wk ,, Very Good 

Palliser Square 2—Herbie Goes to Monte Carlo 

(BVFD), 3rd wk ,, Excellent 

Towne Blue—The Other Side ol Midnight 

(BVFD), 3rd wk 

r.y.c^W 

All Montreal Newcomers 

Open to Packed Theatres 

MONTRF-AL- RcMdcnls ga\c all the 

new films in the area a good reception, 

which helped them to net substantial grosses. 

The new films were: "The Spy Who Loved 

Me," "Orca," "Viva Knievel!" and "Herbie 

Goes to Monte Cario." Another noteworthy 

is film "Rocky." which has continually 

packed a Loews' theatre for the past 25 

weeks. 

Atwater—RoUercoaster (Univ), 6th wk ^Foir 

Cinema-Exorcist II: the Heretic (WB). 5th wk. .Good 

Claremont- Annie Hall lU.'l), 12th wk Very Good 

Cote Des N-;3- -Star Wars (BVFD), 

3rd wk. Very Good 

Decarie S'qucire—The Other Side of Midnight 

(BVFD), 4th wk Very (3ood 

Loews-The Spy Who Loved Me (UA) Excellent 

Loews—Sorcerer (Para), 4th wk -Very Good 

Loews-Rocky (UA), 25th wk Very Good 

Loews—Orca (Para) Excellen 

Loews—Viva Knievell (WB) Good 

Place du Canada—The Deep (As-:a:) 5th .-.k Good 

Place Ville Marie-New York. New York (UA), 

3jd wk. 

Very Good 

Van Horne—Herbie GSoes to Monte Carlo 

(BV) 

Very Good 

York-A Bridge Too Far (UA), 5th wk, Very Good 

(French Films) 

Bern—Sinbad et L'Oeil du Tigre 

(Astral) 

Very Good 

Le Dauphin— Les Oeuis Brouilles (PR), 

2nd wk Good 

Parisien—Main Basse sur la TV (UA) 

12th wk Good 

Pa^sên- Le Dernier Nabab (Para) 

Good 

CALGARY 

Tt is not too often that a theatre has the 

"sound and smell" of the subject matter 

being screened; however, such was the 

case at one exhibit at this year's Calgary 

Stampede. Located within the environs of 

Agriscope. "Horse Heaven" included an 

open-to-the-public theatre, an auditorium 

located in one of the barns. This area, of 

course, also was open to the horses housed 

within, insofar as sounds and smells were 

concerned. The barn was home for the duration 

of the Stampede for the horses of the 

Royal Canadian Mounted Police musical 

ride—and it was worth a trip to the grounds 

just to see the black steeds. Within the 

cinema, a constant program of films about 

various types, breeds and performances of 

horses was being shown. 

Booking and buying for the Avalon and 

Corolon theatres in Coronation is being handled 

by Prairie Allied Booking Ass'n. This 

arrangement became effective Monday (1). 

Peggy Paries of Victoria Shipping is back 

at work after a real cool holiday. In fact, 

it was so cool that, while camping in the 

mountains west of town, Peggy and party 

were in the midst of snow several different 

nights . . . Visiting this city during Stampede 

week was Wayne LaForrest of Paramount 

Films, now located in Toronto. 



HAWAII TOO. 


MiM 

*^°"'* "^'^^ *'^^ fatnous 

^^Ji] Don Ho Show. . . at 

JHoms J Cinerama's Reef Towers Hotel. 

August 8, iy77

Jean-Luc Godard to Visit 

Montreal Film Festival 

MON I'RHAL—Jcan-Luc Godard will 

aticiul 

the World Film Festival of Canada, 

lo be held Friday (19) through Sunday (28) 

ai Mail and His World in Montreal, it was 

announced by Serge Losique. president and 

director-general of the World Film Festival. 

Beginning with "Breathless." a milestone 

film in 1959 that established him as the most 

brilliant of the directors of France's "Nouvelle 

Vague." Godard has had a career that 

embraces three distinct stages. 

In the first, which lasted eight years, he 

became internationally acclaimed for some 

15 feature films that cast all of the old. traditional 

rules aside in favor of new techniques 

and showed that film could be anything 

and could say anything. 

He spurned blockbusters and mass-commodity 

films but foLmd broad international 

audiences for his work. "Breathless" capttu-ed 

a world on the brink of anarchistic 

change. Later, more deeply. "Le Mepris" 

and "Pierrot le Fou" communicated the 

tragic aspect of a culture breaking apart. 

"Alphaville." "Bande a Part." "Une Femmc 

Mariee" and the last film of this phase, 

"Weekend" (1967), gave Godard aficionados 

a wide range from which to choose. 

These were years of creativity but. beginning 

in 1968 when he mounted the barricades 

with the students during the Paris 

riots. Godard developed a very personalized 

type of directing and devoted much of his 

time to 

films which reflected his own leftist 

political views. He made ten feature films 

and numerous other shorter works during 

this period, many of them for various state 

TV networks—although the Marxist approach 

and subject matter was such that few 

were shown on that medium. This phase 

ended with "Tout va Bien" (1972), starring 

Jane Fonda and Yves Montand, which was 

more like the traditional cinema and had a 

more normal distribution. 

Godard now is well into his third phase, 

combining the vocations of filmmaker, researcher 

and social activist at Sonimage, a 

center for audio-visual research and production 

which he established at Grenoble in 

central France, after exiling himself from 

Paris. 

"Numero Deux" (1975) again made him 

the talk of French intellectual circles and 

was followed by such difficult, didactic film 

essays as "Ici ct Ailleurs" and "Comment 

ca Va," which dealt with the complexity 

of contemporary life and of contemporary 

communications. 

TORONTO 

êteran actor Henry Fonda is now on location 

on the outskirts of Seagrove, a 

small Ontario hamlet north of Port Perry. 

At 72, Fonda is working on his 90th motion 

picture, which is titled "Grandpa and 

Frank." Fonda told the press, "It's a darling 

part and a darling, heartwarming story." 

In the film, he plays a near-senile grandfaher 

who escapes being committed to a 

home for the aged when kidnaped in a battered 

old farm truck by a pair of 14-yearolds 

who love him. Canadian actress Frances 

Hyland also is in the cast. 

Actor Peter O'Toole was due to arrive 

in this city to commence work on "Coup 

D'Etat," a fictional account of a coup attempt 

in an unnamed Mediterranean country. 

Also in the cast of this $2,000,000 feature 

film will be Donald Pleasence, Barry 

Morse, Jon Granik, Chuck Shamata, Gary 

Reineke, August Schellenberg, Eli Rill and 

Dick Cavett. Much of the film's shooting 

will take place at Camp Borden, with the 

Canadian armed forces providing tanks and 

heavy artillery. Other filming will be done 

in Naples and in New Brunswick. O'Toole 

takes the role of tank commander and the 

story has been the subject of legal battles 

for the past three years. 

"Coup D'Etat" was written and will be 

directed by Martyn Burke. Quadrant Films 

of this city and CBC-TV were to be the 

original partners in this project and Burke 

was to have made the picture three years 

ago, with James Mason starring. Quadrant 

did some second-unit filming in Europe. 

However, after legal battles between Quadrant 

and the CBC, the property went back 

to Burke. Now he is doing the production 

with his own company and with CBC-TV's 

ombudsman Robert Cooper as executive 

producer of the picture. "This is not a political 

film," Burke stated. "It's a study of 

power and what happens to people on the 

road to power. Initially these people start 

out with decency and honesty but they become 

as brutal as the government they want 

to take over. I studied 100 coups to see how 

well they were done, coups in Uganda, 

Syria and Vietnam. A good coup is like mass 

judo. Over the years we keep on having 

coups that resemble the plot in this movie, 

like the recent one in Pakistan." Of the 

film's $2,000,000 budget, the Canadian 

Film Development Corp. put up $200,000 

and the rest came from private Canadian 

investors. 

Film production is moving into high gear 

in this area. Shooting has started on "Black 

Stallion." a family adventure story, starring 

Mickey Rooney, and on an Italian film titled 

"Yeti-Bigfoot," which feature Italian actor 

Luciano Stella, with Canadians in bit parts. 

"Blood and Guts" will be a wrestling sports 

story and Paul Lynch will be its director. 

It will be made by Quadrant and Cinepix. 

Shooting is slated to get imder way in mid- 

August in Hamilton and Brantford. 

I'his city ciurcntK is havinu a tremendous 

tourist season, spurred on by ideal siunmer 

weather and the success of the Blue Jays 

baseball team. As a result, above-average 

business has been reported by theatres, hotels, 

retail stores and other entertainment 

Actor Robby Benson was a visitor here 

to promote the opening of "One on One" at 

the Uptown. 

A grant of $5,350 was awarded July 20 

by the city council's execiUive committee 

to the second annual Festival of Festivals, 

the international film exposition which will 

be held here in September. Festival organizer 

Bill Marshall said after the meeting that 

he was happy the committee recommended 

the grant but was surprised that the amount 

was only 7 per cent higher than last year's 

$5,000. In 1976. the first time the festival 

had been staged, Marshall received $19,500 

from the federal government, $25,000 from 

the provincial government and $5,000 from 

the city. He told the committee that the 

festival will not live or die on the basis of 

the municipal donation but the size of the 

grant is a reflection on the council's attitude 

toward one of the largest industries in the 

metropolitan area. Mayor David Crombie 

said that the 7 per cent increase to the festival 

of Festivals is equal in size to increases 

awarded to other art groups in the city this 

year. 

Among the supporters of the festival was 

the Toronto Arts Council, whose representative 

told the committee it did not have 

the money to give to Marshall's group. Marshall 

criticized the arts council for what he 

termed "a lack of support" for film-related 

groups. 

OTTAWA 

gert Brown, manager of the Capitol Square. 

left for three weeks' vacation which 

he planned to spend fishing . . . Sven Pederson 

of the Rideau was slated to return just 

in time for the bow of "Viva Knievel!" 

Jim Strickland of the St. Laurent Twin 

really is going all out in promoting the 

Columbia "biggie" of the summer, "The 

Deep." In conjunction with CFGO Radio 

and such local suppliers as Bayshore Marine 

and Honda of Ottawa, he set up a contest 

where patrons have a chance to win a 

motorcycle (as featured in the film) or a 

12-foot sailboat—if they can identify correctly 

the "mystery lake." ... A neighborhood 

tavern also has come up with a "Deep" 

cocktail. If you can believe it, some of the 

ingredients include Southern Comfort. 

apricot brandy, bourbon, pineapple juice, 

orange juice and a few other tasty items. 

.Mthough the drink reportedly is potent, 

apparently it has a delicious taste. 

"Network" arrived for an encore engagc- 

(Coniinucd on next page) 

BOXOFTICE :: August 8, 1977

VANCOUVER 

tivities 

]y][anagenient 

of the suburban Dunbar has 

been taken over by Kathie Dunbar, 

who has served as cashier for several years 

under the guidance of Don Barnes, who now 

will be able to devote his full time to the 

Varsity. 

Famous Players' 

Guildfordtown Theatre, 

shuttered for several months for twinning, 

reopened July 22. Returning as manager is 

Gordon Imlach who, during the remodeling 

program, has helped Brian Rogers in the 

launching of the highly successful downtown 

Capitol 6. Succeeding him as assistant 

at the Capitol will be David Crawford, who 

has been holding down the same assignment 

at the Lougheed Mall. Opening programs at 

the Guildford included "The Rescuers" and 

"The Spy Who Loved Me." 

Vi Yates, whose continuous experience 

with various companies on Filmrow has 

made her the senior veteran, retired from 

Bellevue Films July 22. Vi had filled every 

position from film inspector (in her younger 

days with Educational Films) to stenographer, 

cashier (with Joe Archer and then Empire-Universal 

under various managers) and 

finishing as booker with Bellevue for Dawson 

Exiey, when that company merged with 

20lh-Fox a few years ago. Succeeding her 

on the 35mm booking desk will be Harley 

Stainey, who most recently worked for the 

CBC after a stint as manager of the downtown 

Renoir. 

Dene Joyal, 16mm booker at Canfilm, 

was on the team which finished third in the 

hospital bed race at the all-fun Sea Festival 

parade and games. For her efforts. Dene 

was rewarded with a silver mini-bedpan as 

a prize. The Vancouver General Hospital 

team hit on an ingenious plan, as they 

switched places in the grueling grind. Suspended 

from the head of the bed was a bottle 

of whole blood plasma (?). This was fortified 

with a little vodka and, as each took 

his turn as "patient," he was revived with 

a transfusion. They didn't win—but they 

finished happy. 

Richard Hellman, producer of 'Flashback," 

was interviewed on CKVU, Channel 

1.3, by Mike Winlaw, showing the thrilling 

clip of the runaway tank truck going over 

the cliff near Lillooet. Queried as to his 

possible return to lens an entire picture in 

the interior at a budget of $2,500,000 to $3,- 

000,000, Hellman said that he was not concerned 

with the possible government red 

tape which involvement from that area 

might engender— but he was sure that under 

no circumstances would he put himself into 

a situation where he could be dictated to by 

the craft unions. He was anxious to cooperate 

with reason, he said, but "not dictated 

to." It seems that be it government or labor 

in British Columbia, red tape and protocol 

is much more important than the rankand-file 

worker being able to make an 

honest dollar. 

Canadian Picture 

Pioneer Jimmy Patter- 

son is home from the hospital and completely 

mobile. He's now able to visit his friends 

in this city, he told Vi Hosford of Hosford 

Theatres. 

The Vancouver Sea Festival, which closed 

July 27, set records despite being completely 

rained out July 16. The events drew over 

250,000 spectators. The highlight of the 

affair, the annual bathtub race from Nanaimo 

to this city, was dominated by entrants 

from Australia, who took the top three positions. 

Over 18.000 pounds of salmon steaks 

were served by the junior chamber of commerce, 

which promoted the overall celebration, 

assisted by Labatta. Carlings and a couple 

of soft-drink outfits. Plans already are in 

motion for next year's event, built around the 

"Big Ship Sailing Race" from this city to 

Hawaii. 

OTTAWA 


ment at the new Britannia complex July 15 

. . . "Rocky." winner of the Best Picture 

Oscar for 1976, is really making the rounds 

of local theatres. Although listed as being 

in its third week at the Britannia 4 and in 

its second at the Nelson, the picture has 

accumulated a total run locally of 24 weeks, 

mostly at the Elgin or Little Elgin. Just 

to dispel any rumors tthat "Rocky" might 

be running out of steam, the Sylvester Stallone 

starrer is slated to move over to the 

Capitol Square 2. 

The long-awaited 20th Century-Fox 

blockbuster, "Star Wars," was scheduled to 

bow July 22 at the downtown Odeon Somerset, 

Auto-Sky and the Aladdin Drive-In. 

Dave Smith of the Somerset told this reporter 

that midnight showings of the galactic 

adventure would be held the first Friday 

and Saturday. 

On the marquees: "Sorcerer," "A Bridge 

Too Far," "The Other Side of Midnight," 

"Orca," "The Bad News Bears in Breaking 

Training," "One on One," "Smokey and the 

Bandit" and "The Spy Who Loved Me." 

It will be an interesting summer for entertainment 

in this area. The CFL season 

opened here with a game between arch rivals 

the Ottawa Riders and the Montreal Alouettes. 

And believe it or not it won't be that 

long before hockey starts 

again. 

A rock concert was held July 6 at 

Montreal's 

Olympic Stadium, with between 80,- 

000 and 90,000 invading the site to hear 

the Pink Floyd group. It was, according to 

personal observation, a big success and there 

will be more of the same as soon as Emmerson 

Lake & Palmer move in. There also arc 

a couple of concerts scheduled locally before 

the start of the mid-August Central Canada 

Exhibition. Tom Jones, the popular Welsh 

singer, also appeared in Montreal. So, with 

the music, the football and a deluge of varied 

motion pictures combining with local 

ac- 

there shouldn't be any valid reason 

for anyone around here to say, "There's i 

nothing to do" 

Film Tribute to Columbia 

Hosted by Grove Cinema 

MIAMI—The Fendelman brothers, who 

own and operate the Grove Cinema, were 

assisted by Nick Spanos, film critic, screenwriter 

and advertising agent, in selecting 

films for a special two-week tribute to Columbia 

Pictures that was held July 17-30. 

Spanos also wrote special program notes 

for the Grove Cinema newspaper that provided 

information about the film's stars and 

directors. 

The Grove Cinema presents both first-run 

films as well as retrospective programs and 

reissues of older films. 

Print Mix-up Surprises 

Patrons and Proprietor 

JACKSONVILLE, N.C.—Approximately 

200 persons at the Norwood Theatre 

found themselves unexpectedly watching a 

sexually explicit film instead of the scheduled 

feature, "The History of the Beatles," 

at a recent Saturday night late show. 

John Sanderson, the projectionist, said 

one reel of the pornographic film was mistakenly 

mixed up with the Beatles' film by 

the film distributor. 

"A friend of mine came out and told me 

but I thought it was a gag," said Sanderson. 

"When I went out to see, I saw it was no 

joke and 1 cut off the projector." 

Plans Set for New Park 

At Silver Springs. Fla. 

OCALA, FLA.—Construction of a new 

$2.1 million park is scheduled to begin in 

September at Silver Springs, one of the 

state's oldest major tourist and entertainment 

complexes which is operated by ABC 

EST and connected with the Florida State 

Theatres. 

The park, which will be called Wildwaters, 

will include food and gift shops, 

recreation rooms, tennis and volleyball 

courts, playground areas and many othei 

features. 

The park was designed by Robert Goodwin 

of Goodwin & Associates, Jacksonville 

New WOMPI Committees Start 

To Schedule Activities 

NEW ORLEANS—The new members o;' 

several WOMPI committees have scheduleci 

meetings and activities to start off theii 

terms. Anna Claire l^ggitt said that mem 

bers of the community service committee 

which she heads, visited the Abbe Nursinj 

Home July 30. She also reported that he 

committee scheduled Friday (5) for a visit t( 

the St. Jude Baby Village, which is a non 

profit home where unwanted children an 

housed until a permanent home is found. 

Yvette Ogden, head of the finance com 

mittee, said that she met with presiden 

Anna Power to finalize plans for the firs 

"Night at the Races" program, which wil 

be held at Jefferson Downs September 30 

K-4 

BOXOmCE :: August 8, 197

BOXOFFICE BOOKINCUIDE 

An inlerpretJTe analysis ol lay and tiadeprssa r.iviews. Running tim* U in parentheses. The plus and 

minus signs indicate dugree of merit. Listings cover current reviews regularly. Symbol O denotes 

BOXOFFICE Blue Ribbon Award; All iilms are in color except those indicated by (hiw) lor black 6 while. 

Motion Picture Ass'n (MPAA) ratings: B]— Genera! Audiences; PG—All ag.is admitted (parental guidance 

suggested); (gl—Restricted, with persons under 17 noi ndmitteJ unlea^ c:;ôaipanied Ly paron' 

or adult guardion; (X^—I'ersons under 17 not adiailled. Nationai C-^lhclic Ollice lor Motion Pictures 

(NCOMP) ratings: Al—UnobjecUonable lor Genera! Patronage) A2— Unobjotlionoble lor Adults or Ado. 

lescents; A3— Unobjectionable lor Adults; A4—Morally UnobjecHonable (or Adults, wiih Reservo.ior.s: 

B— Objectionable in Part Jor All; C—Condemned. IJroadcasting and Film Commission. National Council 

of Churches (BFC). For listings by company, see FE;UURE CHART. 

/Review digest 

AND ALPHABETICAL INDEX 

^ Vei> Good; 

" Good; - Fail the summory ++ is rated 2 pluses, - as 2 minuses. 

.Is 

5 ^ltv,.l!sl 

4940 Aouirre. the Wrath of God 

(90) Hi-D New Yorker 4-11-77 A3 

493gOAirporl '77 (117) Sus-D . , Uni» 4- 4-77 PG A2 

Alice in the Cities 

(110) Melo (b&w) ..White Screen 6-20-77 

Alice in Wonderland 

(88) Sex M-F .... General NafI 1-10-77 g) 

4919 All This and World War II 

(90) Doc-M 20th-Fox 1-17-77 PG A3 

4925 American Tickler (Reviewed as "The 

Winner of 10 Academy Awardj") 

(77) C Spectrum 2- 7-77 E 

4938 Andy Warhol's Bad 

(107) C-D New World 4- 4-77 ® 

4942 UAnnie Hall (94) R-C UA 4-25-77 PG A3 

4940 Audrey Rose (113) Ho-D UA 4-11-77 PG A3 

Autobiography ol a Flea, The 

(90) Sex C Mitchell Bros. 1-31 77 

496S Bad News Bears in Breaking Tiaining, 

The (97) C Para 8- 1-77 PG -f ± — 

4943 Beast. The (100) Sex F . 

Beautiful Borders (Chulas Fronteias) 

.Jason Allen 5- 2-77 ± -f -f 

(58) Doc Brazos Films 1-24-77 -f -f 

4944 Between the Lines 

(101) C Midwest 5- 2-77 e B + ff 

4944 Black and White in Color 

(90) C AA 5- 2-77 PG A3 ff ff 

4937 Black Oak Conspiracy 

(92) Ac-D New World 4-4-77 + ± + 

Black Sunday (143) Sus-D ..Para 4-4-77 ++ # H 

4938 H A3 

Blowdry 

(75) Sex C ..Gicat Exploitations 1-17-77 ± — 

4943 Breaker! Breaker! 

(86) Ac-D AlP 5- 2-77 PG A3 ± ± — 

4958 Bridge Too Far, A 

(175) War D UA 6-20-77 PG A3 W + W ± ± W 9-\2 

4936 Brothers (104) Ac-D WB 3-28-77 (r]A3± + ++ + ±H 8+2-

Peppercorn-Wormser 

, Univ 

REVIEW DIGEST 

AND ALPHABETICAL INDEX « Very Good, + Good; * Fair; - Poor; = Venr Poor. 

II 

III I Ik 

49b5 Ljst Remake of f 

The 

(83) C-AiJ (© anil biw) 7-25-77 PG =!: 

, 

4926 Ute Sliow, Th« (94) C-Melo ...WB 2- 7-77 PG + 

L«4 Zozos (105) C Bauer Infl 4-25-77 -t- 

Ut My Puoptts Come 

(43) Sex C ..ASOM DisUibuting 2-28-77 + 

Lina Braake (85) C-D Bernhard Sinkel 1- 3-77 -|- 

4949 Little Girl Who Lives Down tlie Une, 

The (94) Sus-D AlP 5-23-77 PG C + 

4933 Littlest Horse Thieves. The 

4932 Looking Up 

(105) C-D BV 3-14-77 63 Al ++ 

(94) C-D Levitt-Pickman 3- 7-77 PG A3 + 

Love Comes Quietly 

(103) Melo Libert 1- 3-77 -f 

4952 Lovers Like Us (100) R-C ...Atlas 5-30-77 PG H 

4922 Pumping Iron (85) Doc ...Cinema 5 1-24-77 PG A3 -|- 

2-1- 

3+2- 

8+ 

7+2- 

4959 MacArthur (128) B-War D .. -Univ 6-27-77 PG A2 H 

4921 Madam Kitty 

tt 

(111) Sex Melo ..Trans-American 1-24-77 (g) -f 

Man on the Roof 

(110) Cr-D Cinema 5 6-13-77 H A3 H 

Marching Mizzou 

(11) Doc ...University of Missouri 7-11-77 + 

Memory of Justice, The 

4960 

(270) Doc (b&w) Para 6-27-77 PG A4 ++ 

Metamorphosis (60) F-D 

+ 

(© and hiw) Ivo Dvorak 1- 3-77 

Mohammad, Messenger of God 

4946 

-f 

(180) Hi-D-S ....Irwin Yablans 5- 9-77 PG 

Mondo Magic 

(100) Doc . 

4934 Mother Kusters Goes to Heaven 

1-24-77 (X) 

— 

Billion (93) C-Ad ....20th-Fox 3- 7-77 PG A2 :t 

4931 Mr. 

My Childhood/My Ain Folks (103) 

D British Film Institute 5-23-77 + 

My Husband, Hit Mistrcsi 

4930 

and (95) C-D .Joseph Green 2-21-77 El -f 

I . . 

4948 Mysteries 01 the Gods 

(93) Doc Hemisphere 5-16-77 B| ± 

—«— 

New School, The 

1 

;1 I 

Ml 

iir 

Ip 

iSi 

5 § S 

il 

^1

Ill 

III 

t5i 

111 

5ii 

s=ili 

Illl 

to' 

»°oS "- 

lilt 

HI

. Nov 

, Sept 

Aup 

. 

.Cr-D. 

.Sept 

July 

. 

.Dec 

May 

, Oct 

Nov 

. 

I 

Rome 

and 

Paris 

Bel. Date 

APACHE FILMS 

American Tickler (78) ..C. Apr 77 

(A Sperlriim Kilms picture) 

Wizard of Gore

• ADUNES « EXPLOmn 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SH0RT3 RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

'Kong' Campaign Aids 

Airer Snack Bar Sales 

Don Owens, manager of the Winter 

Drive-ln, Steubenville. Ohio, and concessions 

manager Gloria Lorence devised a 

successful promotion for the sub-run of 

"King Kong" at the underskyer. 

To garner advance publicity, Owens and 

usher Bob Stevenson took turns impersonating 

the famous gorilla, visiting two shopping 

centers to 

pass out handbills advertising the 

launching date of the picture at the ozoner. 

Through a tie-in with the local Burger Chef, 

which was boosting its "King Kong" glasses 

at the time, further word-of-mouth was 

achieved. 

During the picture's run, "Kong" made 

an in-person appearance at the airer every 

evening, attracting long lineups of patrons 

who waited eagerly to shake hands with 

the famous simian and to receive an autograph. 

In keeping with this attack of "Kongmania," 

Ms. Lorence sold "Kong Burgers" 

at the concession stand. The food item 

proved to be such a huge success that the 

supply was exhausted in just a few days. 

Sportservice operates the concessions facility 

at the Winter Drive-In and, at the 

suggestion of executive Larry Crowley, a 

mock "King Kong" appeared at the theatre's 

Sunday flea market, winning the hearty approval 

of all in attendance. 

'MacArthur' Has National 

Promotion to Bally Bow 

Universal 

Pictures and Tinder Box International, 

Ltd.. jointly set up a national tiein 

to promote Friday (5) openings of 

"Mac Arthur," Gregory Peck starrer, via 155 

stores throughout the country. 

All stores participated in the large-scale 

promotion which included window and 

point-of-sale displays with posters and stills 

from the film, a drawing for two tickets to 

see "MacArthur" and a specially designed 

"MacArthur" newspaper ad highlighting the 

following: a pound of tobacco, a MacArthur 

hat, sunglasses and a corncob pipe. 

A Richard D. Zanuck/ David Brown production, 

"MacArthur" was produced by 

Frank McCarthy and directed by Joseph 

Sargent from a screenplay by Hal Barwood 

and Matthew Robbins. In Southern California, 

the picture bowed Friday (5) at the 

Hollywood Paramount, Avco Center Cinema 

and the Van Nuys Drive-In. 

SRO Boosts 'The Love of Ben'p Via 

Multiple Giveaways in 

An active promotional campaign in Seattle 

for Mulberry Square Productions' "For 

the Love of Benji" resulted in record-breaking 

grosses at the boxoffice. Rob McQuiston. 

Sterling Recreation Organization, initiated 

the campaign in conjunction with six 

Seattle area Farrell's Ice Cream Parlors, 

which carried the theme of the film with 

window displays in high-traffic areas. Employees 

wore Benji buttons for two weeks 

prior to the opening of the motion picture 

and Farrell's offered a stuffed toy Benji 

dog to anyone purchasing a Farrell's Zoo 

Party (over 200 were sold). 

In addition, local clown personality J. P. 

Patches promoted a coloring contest on his 

TV program, where children could pick up 

entry forms at either Farrell's 

or one of the 

four local theatres exhibiting the film. 

Twenty-five third-place winners received 

a pair of passes to the feature; ten secondplace 

winners each won a stuffed toy Benji 

dog, and the first-place winner was offered 

either a live Benji lookalike puppy or a 

Farrell's Zoo Party. The puppy to be given 

Mini-van which WYSL-AM and 

WPHD-l'M purchased from an Ohio 

company for display at Seneca Mall 

near Buffalo. N.Y.. during a customized-van 

show as part of a promotional 

campaign on behalf of Crown International's 

"The Van." which played a 

hii;hly successful engagement at the 

Holiday Six theatres, managed by Joseph 

Garvey. Here we see the mini-van 

on display in the theatre lobby before 

it was given to a lucky patron via drawing 

during "I he Van" playdate. 

Seattle 

Rob McQiiisid/i III! iul\ ertning director 

for Stilling lii\ leiition Organization, 

presents coloring contest prize to 

three-year-old winner. 

away also was shown daily during J. P. 

Patches' video show one week prior to the 

opening of "For the Love of Benji." 

A second coloring contest was sponsored 

by a local publication, the Northshore Citizen, 

in which people of all ages were encouraged 

to participate. Twenty-one pairs of 

passes were given to second-place winners 

and a 25-inch stuffed Benji dog was awarded 

to the first-place winner. The winner in 

the adult category received an expense-paid 

weekend for two to the Plaza International 

Hotel in Vancouver. Canada. 

In-Depth 'Deep' Publicity 

Manager Ronald Rhodes of the State 

1-2-3. Eureka. Calif., tied-in with a sports 

shop for a contest offering two free scuba 

diving courses as a promotion for Columbia's 

"The Deep." The Pro-Sport Center 

set up radio spots and a theatre display tubthumped 

the giveaway, with a bookstore 

exhibit highlighting the novel. Sequoia 

Stereo installed a "Deep" display to spotlight 

the soundtrack album, while theatre staffers 

wore "Deep" T-shirts while on duty. Staged 

at no extra expense, the campaign generated 

much enthusiasm for the playdate. 

BOXOFFICE Sho andiser :: Angus 1977 22

'Moreau' Date Hypoed 

With Free Publicity 

kvVin Connors, assistant manager of 

\ii-aTii.an Multi Cinema's Sikes Senter 6 

ib.cairos. Wichita Falls, Tex., garnered 

^cven minutes of TV time, several spots 

on all six radio stations in Wichita Falls 

.ind a large picture in the newspaper on 

behalf of American International Pictures' 

"The Island of Dr. Moreau." 

The Sikes 6 and AIP sponsored a Police 

Ass'n benefit premiere the night before the 

public opening, with all the proceeds of the 

special screening going to the police-sponsored 

organization. 

The publicity for this event qualified as 

public service announcements, with the title 

of the feature mentioned, of course. Connors 

also was able to arrange for the appearance 

of AIP's HUMANIMAL 

masks on video, with the striking character 

also spotlighted via a photograph in the 

print media. 

The police benefit was discussed on afternoon 

TV talk shows on both Wichita Falls 

stations and. on one. a TV director wore 

the mask and was introduced as one of the 

guests, along with Connors and Bill Horton. 

Police Ass'n president. On the other 

show, the mask was prominently displayed 

by the emcee. The newspaper picture featured 

an usher wearing the mask and a 

policeman standing by the large "Dr. Moreau" 

standee. 

The TV shows, both three and one-half 

minutes in length, were aired the Friday 

and Wednesday before the Thursday benefit, 

while the newspaper article was published 

the day before the special premiere. 

Radio spots were aired during the week 

preceding th, h..nclit 

w% 

To herald the opening of Columbia Pictures' 

"Sinbad and the Eye of the Tiger" 

in the San Francisco/ Bay Area, resident 

"troglodyte" A I Pellegrini and 

Cathy Mouton of Jack Wodell Associates 

stood in front of San Francisco's 

St. 

Francis Theatre entertaining in-line 

patrons, as well as lunchtime passersby. 

The street activity climaxed an extensive 

promotion of the film, including 

a personal-appearance tour by producer 

Charles S. Schneer and specialeffects 

wizard Ray Harryhausen. 

^^ Carnival 

Rollercoaster' 

Decor Sells 

Run 

For Universal's "Rollercoaster," the Ute 

70 Theatre in Colorado Springs, Colo., went 

all out in an effort to create a carnival atmosphere. 

Under the supervision of theatre 

manager Reed Hagen, the theatre staff 

worked several hours after closing, in preparation 

for the opening of the film the following 

day. 

Amusement Park Decor 

A red and white, striped ticket booth, 

similar to those at amusement parks, was 

constructed of plywood for the boxoffice. 

The price sign at the window said: "Rollercoaster, 

Admission for this ride . . 

Multi-colored streamers were strung from 

all corners of the lobby to the chandelier 

hanging over the concession stand and over 

100 balloons adorned lobby fixtures. To set 

the stage, merry-go-round music, recorded 

on a cassette, was played throughout the 

theatre. 

."

- . 

-n 

. : , 

-Tirs 

' 

Mul^.j.m 

' 

- 

Need 

. Call 

.PES: 50c per word, minimum $5.00 CASH WITH COPY. Four consecutive insertions lor price 

Ibree. When using a Boxofiice No. figure 2 additional words and include Sl.OO additional, to 

;er cost oi handling replies. Display Classiiied. S38.00 per Column Inch. No commission 

jwed. CLOSING DATE: Monday noon preceding publication date. Send copy and answers 

liox Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City. Mo. 64124. 

CLEflRIHGHOUSt 

HELP WANTED EQUIPMENT FOR SALE THEATRES FOR SALE THEATRE SEATING 

iEATRE MANAGER lor Alaska theatre. 

t 

r-xperience in theatre manag- 

;-n, concession sales and work- 

Jge oi operating projectors. 

i liable. Send resume. Indicate 

; ;. \ include photograph. 

^"'.13_ 

ATURK, EXPERIENCED TOP FLIGHT 

;RATI0NS manager for West Coast 

Projectionist experience helpful. Send 

ind salary 

Boxoffice, 3947 

ANAGCB. Midwest drive-in, 800 speak- 

Must be experienced and reliable. 

.d salary plus vending commission and 

ip insurance. Call collect, (312) 782- 

lEATHE MANAGER lor Northwest Cir- 

Must be experienced in Multi-Screen 

promotion minded. Salary negotiable. 

resume and current photo to Box- 

), 3951. 

lEATHE SERVICE TECHNICIAN wanted 

repair and routine maintenance. This 

tion requires experience with Xenon 

ps Platter and Systems. Knowledge 

fube and Transistor Sound Systems 

Id helpiul. be We are an expanding 

n located in the becfutilul Pacific 

Ihwost Please send complete resume 

fice 3952, 

-lEATRE MANAGER: Small town, bo 

xperience in theatre 

n, concession sales, 

equipment. Send 

'salary desired and include 

ime and 

lograph. 16633 Ventura Blvd. Ste. 1425, 

no Ca. 91436. 

a.UXE NEW QUAD THEATRE, Westiter 

N. Y. County needs Managing 

clor. Must have multiple theatre exence 

including advertising, publicity, 

notion etc. No film buying. Group 

'--•-- '•--H :ne, photo and salary 

•>•: •• Lightstone. 505 Park 

IN 

TERRACE DRIVE-IN needs projec- 

•3 3818 Blossom Lane, 

•b: or call nights (915) 3B2- 

POSITIONS WANTED 

rTENTION: REAL ESTATE, Insurant 

"" 

:: 

v.-f:r - •-". 'your theat: 

--: References. Boxoffice, 3942. 

ORKING CIRCUIT EXECUTIVE. Twenexperience, 

all phases. Famr 

; 1-. 52. Boxofiice, 3944. 

| 

PETER LOCKE PRESENTS A FILM BY WES CRAVEN (writer & director of THE LAST HOUSE ON THE LEFT) 

Hollywood Reporter 

6/20/77 

calls it: 

A TERROR 

CLASSIC! 

AUDIENCES 

WILL LOVE IT!" 

PETER LOCKE PRESENTS A FILM BY WES CRAVEN THE HILLS HAVE EYES 

STARRING SUSAN LANIER, ROBERT HOUSTON, MARTIN SPEER 

ALSOSTARRiNG DEE WALLACE, RUSS GRIEVE, JOHN STEADMAN, 

MICHAEL BERRYMAN & VI RGINIA VINCENT as ETHEL CARTER 

JAMES WHITWORTH AS JUPITER 

^""^ S**""^^'^ 

I 

| °'",'",7don°p'eIke"'' 

WRITTEN .DiHECTEO BY WES CRAVEN (WRITER s DiBicioB OF LAST HOUSE ON THE LEFT) BYMGM 

PRODUCED BY PETER LOCKE A VANGUARD RELEASE |R| '^lii^ll^ 

THE HILLS HAVE 

We murdered them in DETROIT . . 

First week — 20 theatres including 

Bel Air Dl — $40,000 — holding in 

ten theatres 

We slaughtered them in PHOENIX . - 

7 weeks and holding 

We knocked them dead in.... TUCSON - . 

7 weeks and holding 

We clobbered them in LOUISVILLE . . 

1st week 

We killed them in LITTLE ROCK . . 

1st week 

NATIONAL DISTRIBUTOR 

VANGUARD RELEASING, INC. 

8831 Sunset Blvd. 

Los Angeles, Ca 90069 

(213) 652-2630 

CONTACT: BARRY CAHN 

SUB-DISTRIBUTORS 

Western States: 

FAR WEST FILMS 

116 No. Robertson 

Los Angeles, Ca 90048 

(213) 659-5161 

Detroit: 

C. J. RUFF FILM DISTRIBUTORS 

23300 Greenfield Rd. 

Oak Park, Mich. 48237 

(313) 968-7770 

$250,000 

76,000 

35,000 

38,000 

21,000 

Dallas: 

DAL-ART FILM EXCHANGE 

2017 Young St. 

Dallas, Tx. 75201 

(214) 748-8342 

All other territories open including Foreign • Network • Cable

c t ion Two 

nffiii

Iw -f 

^ 

IK 

m. 

It's 

everything you 

need in equipment 

^ Optimum Performance ^ Total Convenience 

^Proven Dependability 

plus FREEDOM to CHOOSE 

the package you want, 

the way you want it. 

d n ® a * ^ c

When Arlie Crites, owner of the WalnutI Theater 

in Garland, Texas, bought his first Osram theater 

xenon bulb, he was skeptical of the bulb's 2000 

hour guarantee. However, after four years and 

over 10,000 hours of continuous use, Arlie was 

convinced. He writes, "Just want you to know I 

am sold on Osram theater xenon bulbs. I 

removed the bulb, still in good condition, 

showing 10,006.3 hours of use." 

If Arlie was surprised, we're not. Every Osram 

theater xenon bulb is hand made to exact 

tolerances. We use only the finest quality handblown 

quartz glass and purest refined tungsten 

available. Our patented electrodes are designed 

so that the anode dissipates heat. Conversely, the 

cathode retains heat for arc build-up. Ni-chrome 

ignition wires offer dependable starts everytime. 

And, various grades of quartz seals insure a 

continuing bond of quartz to tungsten 

during operation. 

The next time you need a theater xenon bulb 

try Osram. If you're like Arlie, you'll be glad 

you did. For the name of the dealer nearest you, 

call toll free: (800) 431-9980. 

Incidentally, Arlie Crites reports that another 

Osram bulb in his Walnut II Theater has been 

running for 11,600 hours and is still going strong. 

It might be a record. 

Macbeth 

Sales Corporation 

R.D. =3, Jeanne Drive, Newburgh, N.Y. 12550 

Tel. (914) 564-6300. Outside N.Y. State call 

Toll Free: (800) 431-9980

1 

MODERN THEATRE 

BUYERS' DIRECTORY and 

REFERENCE SECTION 

o n t e n t 

DESIGN AND CONSTRUaiON 

Famous Players Limited Opens Pickering Sheridan Triple 

Cinema 6 

Floor to ceiling mirrors, glazed ceramic tile and live 

plants add warmth to a beaittifid theatre. 

Good Practices in Splitting Theatres 8 

Chris Kontos explains what to do and how to do it. 

Malco's Ridgeway Four and Home Office Becomes a 

Beautiful Reality 20 

A bold and beautiful exterior design. 

Movie, Inc. Re-Opens Tivoli as Repertory Cinema in St. 

Louis 34 

Organic concessions and a formula for success. 

Cawthon Responds to Boudouris' Letter 38 

Bender A. Cawthon, motion picture engineer presents 

his proposal for a new screen format. 

Helpful Tips on the Operation of ALL Makes of Xenon 

Bulbs 44 

REFRESHMENT SERVICE 

Consider the Microwave Oven For More and Faster Food 

Sales 52 

By Pete Daly, food systems consultant for Litton. 

'Coca-Cola Large Drink' Effort Results in Increased 

Sales 54 

A simple but very effective promotion with documented 

results. 

PROJECTION 

AND SOUND 

MANAGEMENT, MAINTENANCE, 

OPERATION 

The 'Squeeze' is On 12 

Glen Berggren lakes a look at the anamorphic process. 

'TQF' May be the Answer 13 

Dr. Richard Vetter, UA technical director, proposes 

implementation of a three-quarter frame print format. 

Splicing for the Professional 14 

Eastman Kodak film technicians tell you and your 

projectionist the what, where, why and how of film 

splicing. 

Advantages of Solid State Sound Equipment 28 

Wesley Trout points out the advantages of solid state 

vs. tube amplification. 

Telephone Answering Machines Prevent Advertising 

Waste 24 

These modern machines are the theatre's bionic ears 

and voice. 

A New and Unique Approach to Advertising Campaigns .. 46 

Sources outside the theatre are ready, willing and able. 

Arson—America's Newest Billion Dollar Crime 48 

How to set up an arson task force. 

Urge Theatre Patrons to Come Again by Maintaining 

Pleasant Environment 50 

Instant Error-Free Communications 62! 

Facsimile machines alleviate potential human error. 

GARY BURCH, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in one issue each month. Editorial or general business correspondence should be addressed to Associated 

Publications, 825 Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eostern Representative: James A. Young, 1270 Sixth Ave., Rockefeller 

Center, New Yor^ 10020. Western Representative: Ralph Kaminsky, 6425 Hollywood, Blvd., Hollywood, Calif. 90028. 

The MODERN THEATRE SECTION

CENTURY -still the only one 

ot Its kino with the 

unoerwriters' LaboraiorieSpinc. 

listing 01 its complete 

prolecNon and sound systems. 

No other projection and sound 

equipment, foreign or domestic, 

has this complete system listing 

by Underwriters'. 

For you, as a theatre owner, this 

listing means many things: in meeting 

all Underwriters' requirements, your 

Century equipment, when installed as a 

complete system, complies 

incontestably with local fire department 

and other municipal inspection 

ordinances, and with the increasing 

number of state safety codes. It speeds 

and facilitates these inspections and 

certifications. It means "peace of mind" 

in your provision for the safety of your 

patrons. With none of the hazards of 

"non-standard" equipment, 

you protect yourself against 

fire loss of theatre and 

equipment—and against 

prolonged "show interruption", 

a fire loss that insurance can 

never repay. 

In achieving this Underwriters' listing, 

Century fulfills in still another way 

its continuing commitment to provide 

the very best in projection and 

sound equipment. 

Century's Complete UL listing: projector mechanisms, 

magazines, pedestals, sound reproducers, amplifiers, 

motor drives— all Century components, individually, 

or collectively when installed as a complete projector 

and sound system. 

\ CENTURY—the very best in projection and sound equipment 

• See your Century Dealer — or write: 

/ CENTURY PROJECTOR CORPORATION 

32-02 QUEENS BQULEVARD, LONG ISLAND CITY, NY. 11101 

lOXOFFICE ;: August 8, 1977

The entrance is done is iÛized ccnintic tile, and features back-lit disphn 

mas. A wide itaiiwa\ to the right of the boxofftce leads doun to the foyer. 

well as readographs fo 

Famous Players Limited Opens 

Pickering Sheridan Triple Cinema 

Famous Players Limited opened its Pickering 

Sheridan triple-cinemas recently as an 

attractive addition to the shopping mall of 

the same name in Toronto. The cinemas are 

located on the lower mall level, with entrance 

from the main mall level leading directly 

from the parking lot into the cinemas. 

The attractive entrance has been done in 

glazed ceramic tile, and features back-lit display 

cases as well as a readograph above for 

each of the three cinemas. A wide stairway 

to the right of the boxoffice leads down to 

the foyer. 

This spacious lower area has the appearance 

of even greater size through the use of 

mirrors. Glazed ceramic tiles and live plants 

add warmth to the area. 

The concession area, with its dark-toned 

base and mottled tile backwall, is reflected 

in one section of these floor-to-ceiling mirrors, 

and live plants add warmth to the 

lower foyer area. 

Cinema One. the main aiidiloriiiin. coiulortahtx seals -406 Cinema I lirec. uhiclt seats ^^6. hav unique sidcwall lii;lilini.'. 


This well-lit concessions 

area is located in the lower-fojer 

area between theatres. 

Glazed ceramic tile 

and simulated marblegrain 

countcrtops add to 

its appealing appearance. 

Cinema one seats 406, while Cinema two 

seats 246 and Cinema three seats 226. Projection 

is completely automated, and the 

inter-connected projection booths enable 

one projectionist to handle the three cinemas 

with little difficulty. 

Projection equipment includes Cinemeccanica 

Victoria 8 projectors, Cinelux lenses, 

Cinemeccanica Zenith X-2000H lamphouses, 

Allanson rectifiers, Sunnyscreen X 

screens, and Christie platters and motor 

generators. 

The auditorium seats, which were made 

by American Desk and spaced 35 inches 

back-to-back, were installed by General 

Theatre and Sound Equipment Co. 

Auditorium carpeting is fire-rated Extatic 

distributed by Cross-Can Carpet Co. 

and acoustical materials include lay-in ceiling 

tiles and carpeted back walls. 

The marquee was made by both Acralume 

and Kurt Signs in Toronto. 

Andy Sinclair manages the theatre with 

a first 

run, day and date picture policy. 

Floor-length mirrors and 

plants add warmth to 

live 

the lower-foyer area and 

enhance the size of the 

room. 

BOXOFFICE :: August 8, 1977

By 

GOOD PRACTICES 

IN SPLITTING THEATRES 

CHRIS KONTOS 

The decision of whether to "split or not to 

split" must be carefully considered, with 

comprehensive surveys conducted to back 

up the final decision. Just as it is not feasible 

to include a theatre in every new shopping 

center, it stands to reason that every 

existing theatre should not be split. The decision 

should be made with more background 

information than the fact that the 

theatres are there or that the exhibitor wants 

to split only because his competitors are 

doing it. 

Where new theatres are concerned, the 

exhibitor must create a new audience, hopefully 

attracted by the adjacent business establishments. 

Audience response depends as 

much on booking good films as a comfortable, 

relaxed atmosphere. 

In the instance of splitting an existing 

theatre, the audience already is accustomed 

to the location and the theatre and hopefully 

has formed the habit of regular attendance. 

The exhibitor's goal in splitting a house, 

then, is purely to increase potential revenue 

with a common, low overhead. 

While the patron is offered a greater 

flexibility of programing through an appealing 

choice of features, the exhibitor also can 

extend the run of a hit film by booking his 

best picture in the largest auditorium, then, 

as crowds diminish, switch the film to the 

smaller house. In the case of a blockbuster, 

such as "Star Wars," the projectors can be 

interlocked and the same print screened in 

all theatres from a common projection 

room. 

Up to this point, the above advantages 

show theoretical potential. It must be kept 

in mind that some results of splitting may 

dminish potential. Obviously, a theatre in 

a blighted area, doing very little business, 

will not draw sufficient crowds to warrant 

division of the house. Nor will a huge, 

1,500-seat theatre, located in a downtown 

area where businesses close at 6 p.m., necessarily 

be more successful after a split. 

Physical Division 

In addition to careful consideration of 

market research findings for your theatre 

and community, you should study the feasibility 

of physically splitting your auditorium. 

There are many alternatives. The most 

common solution simply is to erect an acoustically 

opaque partition down the center 

of the auditorium, creating two side-by-side 

theatres (Fig. 1). But, it is important not to 

permit the previous seating angle to interfere 

with comfortable screen viewing. 

^

I 

The house also may be split diagonally, 

resulting in one auditorium off the lobby 

and another situated in what formerly was 

the front, or stage area. A balconied house 

may be split with one theatre upstairs and 

two or more at street level. 

Then, there is always the possibility of 

adding an auditorium as a new structure and 

the original auditorium still can be split if 

more viewing areas are warranted (figure 

2). If a theatre is split, and plans call for an 

additional structure to be added, the twinned 

theatre can be opened to the public while 

the third house is being made ready, instead 

of closing the entire complex for several 

months. Remember that moviegoing is a 

r 

Why 

Wagner? 

Figure 2. An existing theatre may be 

split, then re-opened while a third structure 

is added on, instead of closing the 

entire complex for several months. 

habit and the fickle public easily can be 

acclimated to other theatres in 

the area. 

Seating 

Should you purchase new seats or reconstruct, 

repad and reupholster the old cnairs? 

Unquestionably, pre-World War II models 

should be replaced. Later models can be 

redone successfully at a cost of about onethird 

to one-half the purchase price of new 

seating, but the time and nuisance factor is 

to be considered carefully since the seats 

may have to be removed, transported to and 

from the rehabilitation site and reinstalled. 

Still, whenever possible, it is a wise move to 

purchase new seating. 

In a conventional seating plan. 36-inch 

spaces, back-to-back, is the recommended 

minimum. 

Wall Treatment 

Wall treatment is the next consideration. 

Painted walls look exactly like painted walls 

and can ruin the acoustics. Tlie warmer 

factor of non-acoustical materials, such as 

wood or decorative plaster, used extensively 

by interior decorators in public buildings, 

should not be utilized exclusively. 

A similar effect can be achieved by using 

padded fabric side-wall panels or pleated or 

draped curtains. Special drapery designs enhance 

the screen area of a theatre and can 

We believe your copy board should be 

a helper, not a nuisance. So we design 

Wagner letters and marquees any 

unskilled employee can handle for you. 

Virtually unbreakable. 

Wagner letters are tough to break. 

Won't chip, scratch, or fade. Choose 

from stainless steel frame marquees 

with unbreakable backgrounds or 

economical Enduronamel panels. 

let your 

youngest 

part-timer 

answer that! 

Fool-proof changes. 

Wagner letters' exclusive slotted design 

means no clips, no hooks, no possible 

upside down or backward mounting. 

And no freezing to the track— even 

when it's zero 

A helping hand. 

Wagner's mechanical hand works like 

fingers that mount messages quickly, 

conveniently up to 22 feet. No ladders. 

No accidents. 

Wagner. 

Call your theatre supplier for immediate 

delivery. 

National 3D0! 

ELECTRICAL SIGN PRODUCTS 

3100 Hirsch Street 

Melrose Park, Illinois 60160 

Continued on next page 

BOXOFFICE :: 

August 8. 1977

Theatre Splits— 

Continued from page 9 

be pulled horizontally from a center opening, 

or to one side. Front curtains that rise 

vertically create a spectacular, rippling waterfall 

effect. 

A "front-end package" that features only 

masking around the screen is false economy 

and should be avoided. Its result is a stark, 

cold, claustrophobic atmosphere that increases 

the tunnel-like aspect inherent in a 

small theatre. Very often, drapery from the 

original theatre can be used in splitting a 

house (Figs. 3 and 4). 

Screens 

it is important not to minimize the size 

of the screen, even at the expense of other 

variables, because a theatre's major selling 

point in competing with other forms of entertainment 

(notably TV) is the excitement 

of a large-screen image. The new, large 

screen must be properly balanced and centered 

in relation to the new seating plans. 

If an exit interferes with the potential 

width of a screen, consideration must be given 

either to relocating the exit to a side wall 

Continued on page 40 

Figures 3 and 4. Very often, drapery from the original theatre can be used in splitting 

a house. In the original theatre (left), the existing drapery (A) is utilized in 

the new auditorium (right) along with new drapery (B). 

SOME CUSTOMERS 

ARE NOTICEABLY UPS 

WHEN THEY CAN'T 

READ THE TITLES 

If the credits are unreadable, it's ok 

ous that the customers won't be able to recogn 

Wallace Beery, or anyone else. And that th 

might not be back to watch the next film, eithe: 

you're still using 4-element lenses from the c 

silent movie days, chances are that's exac 

what's happening. Talk to your dealer about I 

latest 6-element Cinelux lenses, or call Gle 

Berggren at Schneider Corporation of Ameri' 

185 Wilhs Ave., Mmeola, N.Y. 11501. (516) 747-510( 

Projecting with a "silent movie lens' 

Call your dealer about a modem Cine 

SCHNEIDER 


THE MAGIC OFTHE 

CHRISnEAUTOWINDS 

turned myprojectionist 

inttiamanager:' 

Tommy Brown— Theater Owner 

Murray, Kentucky 

"The man in the picture 

used to be my best projectionist. 

Until the Christie Autowind® 3 

film handling system came along. 

Autowind 3 does many 

things so well— like eliminating 

reel changeovers and rewinds— 

that my projectionist suddenly 

had lots of time to unwind. 

Instead of becoming 

bored, he became the manager. 

With still enough time to handle 

the projectionist's duties for both 

of our screens. 

Autowind 3 is so reliable, 

it never gives us a problem. Its 

new platters are double-sided 

aluminum with a honeycomb core. They won't warp or sag. 

And versatile! It has adjustable feed and take-up rollers plus a compact design so 

you can save on projection room floor space. 

Really impressive is Autowind 3's smooth control, with no oscillation. It has direct 

drive motors for the platters and make-up table, and SCR solid state speed controls 

for ultra-stability. It just keeps turning. 

In addition, Autowind 3's simpler design produced a savings on installation 

and adjustment time. And my triple- threat projectionist/manager not only produced a 

savings on payroll, he's happier with his job as well. 

Best of all, you don't have to be a technician to really appreciate this system. The 

Christie Autowind 3. You might call it a great new film handling system. I call it magic." 

The Christie Autowind 3 was installed by Capital City Supply Atlanta, GA. 

BOXO FFICE 

Augus 

SINCE 1923 

.ELECTRIC CORP. 

3410 W. B7th Street, Los Angeles. California 90043 

Tel: (21 3) 750-11 51 TWX 910-321-3867

THE ANAMORPHIC EFFECT 

Scene 

Conventional 1:1.33 1:1.33 

Anomorphic 

1:1.18* 

As shown in the diagram above, wide-screen anainorphic images are achieved by photographing the scene through an anamorphic 

camera lens. This compresses a scenic area of twice the normal width into each standard 35mm film frame, without affecting 

the height of the image. Projecting that image through an aramorphic lens restores the picture to full width while maintaining 

normal heights, to create the panoramic wide-screen effect. 

The 'Squeeze' Is On 

By GLENN BERGGREN 

In these days of the multiplex theatre, 

there is a greater need for more film prints 

than ever before in the history of the industry! 

Only a decade ago, when Agent 007 made 

a big hit. it was reported that 400 prints of 

the same film were in use. Now, within the 

past few months, we hear of 600 and 700 

film prints being made for current features. 

There is a cost squeeze, but there is a new 

answer! The cost is now about triple for the 

many copies of a feature release because 

inflation has raised the "per-foot" price, 

and there are now about twice as many 

prints being made for each feature release. 

Who pays for it? Of course, the distribution 

people do. But surely, you can guess, 

those costs are passed along to the customers 

through contracts with theatres, and then 

into the ticket price. 

BUX-MONT 

Marquees — Signs 

LEASING -SALES 

Horsham, Pa. 19044 

Call (215) 676-4444 

PROMPT SHIPMENT 

Marquee 

Letters 

Before continuing, let's look back on a 

different "squeeze" problem of 25 years 

ago. 

Television was making heavy competition 

for the available entertainment time of 

American families, and one movie answer 

was the development of a "squeezed image" 

on film called Cinemascope. 

This created more impact on the large 

theatre screen so that it would look bigger 

and better than television. The "squeezed 

image" worked, and the entire world-theatre 

industry abandoned the old 1.33 screen 

ratio and moved solidly to wide-screen. 

Now, in 1977, about 85 per cent of all 

feature prints are in 1.85 ratio which uses 

less than 70 per cent of the film area. The 

"squeeze prints" with e.\tra-wide-screen 

ratios of 2.35, using all of the film image 

area, account for the other 15 per cent. 

Clearly then, a majority of the release 

prints being made today still waste more 

than 30 per cent of the film image space. 

If there was a new anamorphic (Cinemascope) 

process, film use and footage could 

be changed to allow terrific savings. 

One Hollywood group proposed "skipframe" 

about ten years ago to reduce excessive 

film print costs, but it wasn't workable 

for drive-in use or large screens. More importantly, 

it was difficult to automate, so 

the idea was back on the shelf. 

Now, in 1977, another Hollywood group 

has developed a new anamorphic process 

which uses about the same film image area 

as the 1.85 image. This means the waste of 

25 per cent of the film image area can be 

eliminated. 

With proper engineering procedures, the 

"film of the future" would be 25 per cent 

shorter. Currently, a 90 minute film is about 

8,100-feet long. But, with a quarter length 

taken from the film, it would only be about 

6,100-feet long, or one reel. 

This would solve a host of problems. 

First, 25 per cent less cost at release time. 

Second, it would allow more film prints to 

SPECIALIST IN TWINNING, BUILDING 

or 

REMODELING THEATRES 

We are "THE" specialist in the creation of a twin or multi-theatre from 

your existing theatre. Complete turnkey job, plans, engineering, 

construction and finishing. Call or write: 

Norman and Friddell. 94 Panorama Dr., Conroe, Tx. 77301 

A/C 713-856-5297 


Lens 

Aftochment 

The anamorphic lens attachnwiii 

doubles the picture width without 

changing picture height, projecting 

clear, brilliant images in anamorphic 

35mm film formats. 

be made. Third, the projector would star! 

slower, reducing film damage. Fourth, films 

would probably be shipped on one reel, resulting 

in faster, easier and less costly shipping, 

installation and make-up. 

Let's go! Let's face the "cost squeeze" 

with a "new squeeze" (anamorphic). We all 

win! 

TQF' May Be the Answer 

A "blueprint" for the implementation of 

a new three-quarter frame (TQF) release 

print format is being finalized by United 

Artists Theatre Circuit's technical director. 

Dr. Richard Vetter. If adopted by the industry, 

the three-perforation per frame system 

may put an end to the estimated one-billiondollar 

waste which has accrued over the past 

20 years. 

The current practice of projecting only 60 

per cent of the film image and cropping 40 

per cent has cost distributors an estimated 

fifty 

million dollars annually in print orders, 

transportation, insurance, inspection, handling 

and replacements. 

According to Vetter, "TQF will virtually 

eliminate all waste, enabling distributors to 

order 33 1/3 per cent more prints with no 

budget increase. This will alleviate the present 

print shortage prompted by widespread 

multiplexing of theatres. 

"Greater numbers of shortened IQF 

prints in the field will produce substantially 

more revenues for distributors and exhibitors 

alike," Vetter claims. 

UA Theatres has received widespread 

support favoring its TQF proposal. "Those 

who would be affected are now asking how, 

when and where the new plan can be put 

into effect. This has prompted us to imdertake 

a detailed analysis of current distribution 

practices in order to draft a proposal 

for launching the new system," Vetter said. 

The proposal for 

implementation of TQF 

will be presented to Jack Valenti and MPAA 

members by Salah Hassanein, UATC 

executive vice-president, within the next 60 

days. 

"Provision will be made for a thorough 

field test using major product in at least a 

dozen theatres prior to final adoption of 

TQF," Vetter concluded. 

BOXOFFICE August 1977

SPLICING FOR THE PROFESSIONAL 

sound of the 

70$ 

Model NVP-K 

Wealhermax 

Cone w/1 47 

oz. magnet. 

control 

and vinyl cord. 

The following article is reproduced with 

the permission of Eastman Kodak Company. 

It originally appeared in a series 

called "Film Notes for the Reel People." 

A subscription to "Notes" is available free 

from Eastman Kodak Co.. Dept. 642. 343 

State Street, Rochester. N.Y. 1465Q. 

During the life of a 35mm motion picture 

release print, it is a rare exception if 

some splicing is not necessary. Each reel of 

a new print from a laboratory may contain 

at least one splice as the result of film 

stock conservation or normal printing techniques. 

Further initial splicing may be made 

in some areas by the distributor as directed 

by censor boards. The majority of splices 

in a print, however, are the direct result of 

theatrical use. 

Where Splices Are Introduced 

When a print arrives at a theatre, it is a 

common practice to wind through the reels 

to check for damage, loose splices, and 

cleanliness. At that time, trailers and short 

subjects can be spliced on at the beginning 

or at the end of the appropriate reel. If 

local censor cuts have been directed, additional 

splicing is done where indicated. 

Theatres that employ automated projection 

systems require that the reels be spliced 

together for mounting onto one or two large 

reels or large horizontal platters. In both 

cases, the film leaders and trailers have to 

be cut from the appropriate reels and the 

print sections rejoined by splicing. 

At the end of the engagement, the print 

has to be disassembled and the film leaders 

and trailers respliced onto the correct reels. 

Upon return to the distributor or film exchange, 

if film inspection is warranted, more 

splicing may be necessary to repair the print 

and replace leaders and trailers. 

The history of an average release print, 

therefore, 

illustrates the importance of proper 

splicing if an effective presentation is to 

be maintained. 

Types of Splices 

Historically, the most commonly used 

splice in the industry has been the overlap 

cement type. As the description implies, the 

two ends of the film are joined by overlapping; 

then they are bonded by a suitable 

film cement. 

The most common cement splice used in 

theaters and film exchanges is made on a 

bench-top splicer that includes a perforation 

in the overlap area. Some film exchanges 

employ an automatic splicer that 

places the overlap between perforations. 

Neither has an obvious advantage, but the 

wider overlap containing the perforation is 

considered somewhat more durable by many 

film technicians. 

Over the past few years, the growing 

popularity of automated projection systems 

and, more recently, the limited availability 

of polyester base films, have influenced the 

emergence of the tape splice. This is a splice 

in which the film ends are securely fastened 

together by a very thin perforated polyester 

tape with a pressure sensitive adhesive. Although 

commonly used for many years in 

the 8 and 16mm field, the tape splice for 

35mm application was not seriously considered 

before. 

The need for multiple splices and the loss 

of picture frames when making regular 

overlap cement splices have motivated the 

popularity of tape splicing. During the assembly 

and disassembly of the large reels 

required in automated systems, conventional 

cement splices do in time account for 

the loss of significant picture information. 

On the other hand, tape splices can be disassembled 

without the loss of even one 

frame of film and then remade at the same 

location. 

Model AVSG 

Other models available. 

For complete catalog and prices 

write to: 

I THE/VTRE DESIGN EXPERTS I 

tf . NEW THEATRE DESIGN IS 

t^ . REMODELING THEATRES ^ 

i^ . DIVISION OR MULTIPLEXING THEATRES S 

1^ . SNACK BAR LAYOUT % 

1^ .COLOR COORDINATION AND DECOR . 

^ HARDTOP AND DRIVE-IN THEATRES ^ 

"^ Over 35 years experience and more than 500 projects in the ^ 

past ten years ^ Our know-how, experience and economies more than pay the 

^ 

4^ cost of our services. ^ 

% COMPLETE DESIGN AND ENGINEERING SERVICE IS 

^ OR ^ 

4»f CONSULTANTS TO YOUR ARCHITECTS ^¥ 

PROJECTED SOUND, INC. 

P.O. BOX 112 

PLAINFIELD, INDIANA 46168 

(317)839-4111 

^ AND ASSOCIATES ^ 

^ 

1 

550 Dover St., Suite 5 • Lakewood, Colorado 8021 5 ^ 

i^ Telephone: (303) 238-6415 ^ 

;^$$$$$$$$$$$$$$$$$$$$$$$||$$|$$$$$$|$$$||$$|$|$$$$|$$$$|$|^ 


Because of the relatively short time in 

which tape splices have become popular, 

there is not much definitive information or 

guidance currently available on the proper 

use of splicing tape in making splices. 

Tape splices can be made either with an 

overlap or with the two film ends butted 

together. There is an aesthetic advantage to 

the butt-type splice on 35mm prints, but 

the difficulty in making it properly with 

splicers now widely used in theatres and film 

exchanges suggests the overlay type as an 

alternative. 

Furthermore, the positioning pins on the 

bench-top splicers found in most theatres 

and exchanges, are designed to correctly 

orient the film ends in the overlap position. 

The width of the overlap with tape splicing 

is not as important as it is in cement splicing, 

but should be sufficient to prevent hinging 

or collapse when the splice is flexed. 

Making Cement Splices 

Splicing has such a 

direct bearing on the 

life of the film that it requires adherence to 

proper splicing procedures. 

To make a proper splice, it is essential to 

understand the mechanics of a film splice. 

An overlap cement splice depends on the 

solvent action of a suitable cement which 

essentially welds the two prepared film sur- 

GET 

STRR 

uiith 

THE ^MARBLE 

COMPANY INC 

P O Box 8218, Nashville, TN 37207 

Telephone (615) 227 7772. Telex 554303 

Crf// W E. Alexander collect 

Visit our Booth, Number 25 

at Show-A-Rama 

,/vtAA^ 

Fii;ii,e I. hull Hole Po. Splic, 

American National Standard PH22.178- 

1971 specifies the dimensions and location 

of cemented transverse splices in 35mm 

film. When using the most common benchtop 

splicer, the width of the overlap area 

will be 0.156 inch (3.96mm) providing a 

1). full-hole positive splice (figure Other 

types of table-top or portable splicers may 

produce a positive splice with an overlap 

width of 0.072 inch (1.83mm) between perforations 

(figure 2) or a negative splice 

where the overlap measures 0.050 inch 

(1.27mm), also between perforations (figure 

3). Similar standards (PH22.24-1965)âre 

6mm cement splices. 

Standards for splicing 70mm film are not 

available for 1 

as clearly established. There is, however, 

an SMPTE Recommended Practice (RP-23) 

which describes the reinforcement of 70mm 

overlap cement splices with tape. 

• CAN'T LEAP OVER TALL BUILDINGS! 

• DOESN'T CHANGE IN PHONE BOOTHS! 

BUT- 

Dual Purpose (Sight & Sound) 

Sight Only Changeovers 

Foot Switch available 

UL Approved 

Ask tor 

brochure and/or catalog 

' 

• IS FASTER THAN A 

SPEEDING BULLET! 

• & CHANGES PERFECTLY 

IN PROJECTION BOOTHS! 

ESSANNAY ELECTRIC MANUFACTURING COMPANY 

851 W. Grand Avenue • Chicago, Illinois 60611 • 312-733-5050 

THE ELECTRIC 

CHANGEOVER SYSTEM 

FOR ALL 

STANDARD-MAKE 

PROJECTORS 

Continued on pai,'e /6 

BOXOFFICE August S, 1977

Splicing^ 


Motion picture film is constructed basically 

of three layers: an emulsion coating that 

consists chiefly of gelatin in which silver or 

dye forming the image is suspended; the 

hinder, a microscopically thin layer between 

the emulsion coating and the base (or support), 

a flexible plastic material. In addition, 

some films have an antistatic or antihalation 

base coat or gelatin coat for added 

protection. Still others have a lubricant 

added on the base, edges, or emulsion side. 

Any foreign substance or emulsion and 

binder still present on the film surfaces will 

prevent the cement from providing the 

0.072 

0.114 

0.145 

Figure 2. Positive Splice 

1.83 

2.90 

3.68 

Lil 

YOUGU< 

BEON 

SCREEN 

IN FOUR 

HOURS 

with the 

35mm 

A.V.E. 

Super 6000 

t 

proper solvent action to make the splice. 

Satisfactory splices demand careful scraping 

to make sure all the emulsion, binder, and 

any foreign substances are completely removed. 

Care must also be exercised in cutting 

the film sections so they will be joined 

in frame. This is not a problem with 8 and 

16mm film. 

Preparing the Film 

Complete removal of the emulsion and 

binder layers from the splice area can be 

accomplished in several ways. A combination 

scraper and fine-wire brush works the 

best. While a razor blade or fine sandpaper 

can also be used, there is always the chance 

of scoring the scraped area or producing 

excessive dirt which can be carried into 

the roll. 

Some bench splicers provide a rigid scraper 

blade that is drawn back and forth over 

the splice area to remove the emulsion and 

binder. This device makes excellent splices 

This popular 35mm theatre projector is making headlines with 

the mini theatre owner. Installation is fast, required floor space 

is minimal and the price is right. Special features include: 

• Plug-In installation 

• Each projector has 

6000 ft. 35mm film capocity 

• Long life xenon light source 

WRITE OR PHONE 

FOR COMPLETE 

DETAILS AND PRICES 

• Low operating cost 

Sound reproduction is excellent with the exclusive Rangertone 

all Solid State transistorized amplifier and speaker system. 

Automation available. 

/^:Mi/DLSa Division of RANGERTONE RESEARCH INC. 

1195 McCARTER HIGHWAY, NEWARK, NEW JERSEY 07104 • (201) 484-6837 

SALES AND SERVICES • 509 MADISON AVENUE, NEW YORK, NEW YORK 10022 • (212) 753-5430 

MANUFACTURERS AND DESIGNERS OF 16MM & 35MM PROJECTION AND SOUND SYSTEMS

Strong, the world's most 

experienced manufacturer of 

projection arc lamps, 

brings you the 

ultimate in Xenon systems with 

the X-60-C and Lume-X 

projection lamps. 

The X-60-C brings maximum 

screen light to large indoor 

screens over 40 feet wide, as 

well as all drive-in screens. 

J^H *

TOnu 

CAPABIIITY 

Tofleet 

Your Booth 

Ec|uipiiiGiif 

Needs 

The Eprad "Extra". . . 

Why skip around from pillar to post for 

tx)otti equipment Choose exactly what 

you need with time-saving ease from 

Eprad s complete lines of film handling 

systems, xenon systems, automation, 

amplifiers and sound-heads. All at 

dollar-saving prices made possible by 

our modern manufacturing facilities and 

techniques. And with equipment recommendations 

you can trust, plus installation 

by your factory-trained Eprad dealer. 

Total Capability is the Eprad extra" that 

can bring extra profits to your operations. 

Want proof? Just write us, or call for 

full details and name of your Eprad 

Total Capability dealer 

Save up to 60% 

a year with 

Eprad Forward/ 

Reverse Swords 

Two Eprad 

Forward/ 

Reverse 

Swords in a 

fully equipped 

txioth will 

provide uninterrupted 

program 

time up to 6 hours. No rewinding. No 

rethreading. And save you up to 60% a 

year in operating costs. We offer you a 

detailed cost analysis to prove it. Write 

for a copy today. 

© 

Incorporated * 

Box 471 2 / Dep t B5 / Toledo, Ohio 43620 

(419)243-8106 

Splicing- 

Conliniietl from page 16 

splices are falsely attributed to the cement, 

the splicing equipment or to the film base 

itself. 

Sometimes it may be helpful to roughen 

the base surface slightly when certain films 

resist satisfactory splicing. An easier and 

more effective technique (if no magnetic 

track is present) is to apply a very small 

amount of cement to the base side splice 

area surface: then wipe it off immediately. 

This acts as a primer coating preliminary 

to the actual splicing operation, and it aids 

in obtaining thorough adhesion of the two 

surfaces to be joined. 

Apply Cement 

When the emulsion and binder have been 

satisfactorily removed, the cement should be 

applied to the splice area. Enough cement 

should be used to wet the scraped area, 

but not so much that it will run outside the 

splice when two sections of film are pressed 

together. 

It is important to allow sufficient holding 

time under pressure in the splicer. 

Mechanical adjustment of the splicer should 

provide uniform pressure across the width 

of the film. For current safety film, about 

10 to 15 seconds is recommended, although 

some splicers have heated platens 

to reduce splice drying time. At the end of 

the bonding time, the pressure may be released 

and the finished splice rubbed carefully 

with a soft cloth held over the gloved 

finger to help seal the cut ends. 

A good splice is actually a weld whereby 

one section of the film is partly dissolved 

into the other. It should be emphasized that 

it is important to bring the two surfaces 

under pressure as quickly as possible after 

application of the cement. It is unnecessary, 

however, to slam the pressure clamp into 

.^ 

^2^ 

V 

Co cl on ne.x page 

Film Base with 

Emulsion and Binder 

Completely Removed 

Film Base with 

Emulsion and Binder 

Not Completely Removed 

Figure 4, Some hints for preparing the 

splice area 

Crowd control 

equipment for efficient 

theatre operation. 

Complete catalog and price list on request. 

I^wrence Metal Products, Inc., PO. Box 400 M, Dept B 

Bay Shore. L.L.N.Y. 11706 

Lawrence 

18 The MODERN THEATRE SECTION 

J.^

position since this results in splashing of 

the cement. 

If the left clamp of the bench-top splicer 

is raised slightly when the cement is applied, 

the cement will be less apt to flow 

under the film and a cleaner back surface 

will be obtained. This will greatly reduce 

the possibility of distortion in the spliced 

area when the cement has dried. 

After a sufficient holding time, the splice 

may be tested by gently flexing the film as 

shown in figure 5 

Pinkston Sales & Service 

MOTION PICTURE EQUIPMENT 

Complete Sales Service or Repair 

AUTHORIZED DISTRIBUTORS FOR MANY MANUFACTURERS 

Ed Cernosek 

R.W. (Pinky) Pinkston 

2017 Young St. 

^ 214-741-1637 

Dallas, Tex. 75201 

Figure 5. To test the splice, gently flex 

the film in this manner 

does not usually attain full strength for 

several hours, some care should be exercised 

when handling the film if immediate use is 

necessary. A well made splice should not 

contain any bubbles or hazy areas that 

indicate 

an imperfect weld. 

Bad Splices 

Some of the more common causes of unsatisfactory 

cement splices are: 

1. Old film cement from which the essential 

solvents have evaporated. The practice 

of checking a film cement by its smell or 

viscosity is virtually useless. For everyday 

use, film cement should be stored in small 

bottles that will provide the least possible 

air space. This will retard evaporation. 

Never add fresh cement to old in a work 

bottle. Start with new cement every day. 

Clean the bottle with a little fresh cement 

before refilling. 

2. Insufficient drying time. 

3. Emulsion or binder not completely removed 

from the scraped area. 

4. Excessive scraping, scratching or gouging 

of the film base, weakening the base 

and causing the film to collapse or break at 

the splice. 

5. Too much delay in bringing the film 

ends into contact after the cement has been 

applied. 

6. Applying too much cement. Excess 

solvent action will cause the splice to buckle. 

During projection, the splice may cause 

difficulty in the film gate or at a sprocket 

pad roller. 

7. Applying too little cement. Such splices 

should be remade or they may come apart 

during projection. 

8. Poor mechanical alignment of the 

splicer. This can cause a misaligned splice 

which could catch in the projector film 

path and tear apart. 


SOUNDFOLD 

MIX & MATCH 

In our continual search for fresh ideas, we at Soundfold 

have uncovered a new way to display our established 

idea. The Soundfold idea of stretched fabric between 

brackets at the top and bottom of any wall is well-known. 

The new way takes the best features of plush and economy 

fabrics and combines them into what we call Mix 

and Match. Mix and Match takes plush fabrics mixed with 

economy fabric to give a rich wall surface that Is 30% 

less than an entire theatre in plush fabric. Not only are 

the fabrics mixable; so are the brackets. Using a combination 

of economy and standard brackets Mix & Match 

saves fabric, saves time, and best of all, saves you money. 

If you want to know more about mixing our new ideas to 

match your budget call us collect. 1-513-228-3773 or 1- 

513-293-2671. Or drop the coupon in the mail. 

Tell me more about Mix & Match. 

Name 

Company- 

Address— 

City .State. .Zip. 

Soundfold Inc., P.O. Box 2125, Dayton, Ohio 45429. 

I us Patent No 3, us. 207. 

___»-i_^^^^^^_J 


19

The bold unci beautiful exterior look of Malco's Ridgeway Four houses Malco's home office and four of the world's finest theatres. 

Nlalcos Ridgeway Four and Home Office 

On June 17, after five years of planning 

and design, Malco's Ridgeway Four and 

new home office building became a reality. 

On June 14 a screening was held for the 

local and national media and remarks heard 

throughout the crowd from industry officials 

termed the Ridgeway Four one of the 

world's finest theatres. 

During the planning stages, many new 

innovations were designed by Malco officials 

with a total of over 200 years combined 

experience. Emphasis begins in the 

architectural design of the exterior with the 

foyer, which has 28-ft. glass panels of 

bronze colored glass. The theatre has separate 

entrance and exit doors and the boxoffice 

is housed inside the enclosed foyer 

area. 

The foyer, along with the lobby, is handsomely 

decorated in custom-made polished 

brass with matching velour ropes. The beauty 

of the foyer is also enhanced by a variety 

of live plants, including two 12-foot palm 

Becomes a Beautiful 

beautiful, new derronautic bronze. 

The display frames and directional signs 

were custom-built by National Screen Service 

to the specifications of Malco and the 

architects. Hall and Waller Assoc, Memphis, 

Tenn. As you enter the lobby, the lower 

section of the lobby wall is done in matched 

oak paneling with protruding oak splines. 

The concession is designed so no patron 

has to worry about long waits or another 

customer cutting in front of him. Equipped 

with four stations, one attendant is able to 

take four steps and serve any item in the 

concession. The customer then moves to a 

computerized register center where one button 

will give a correct total for all concession 

items with the tax automatically figured 

in. 

The drink system is located in another 

section of the building. This system is basically 

a miniature bottling plant and all drinks 

are piped under the floor to dispenser heads 

in the concession. All popcorn is popped in 

trees. All trim and window framing is of a remote popping center and transferred to 

1 tUHIHHi 

Reality

The big conversation piece in the spacious 

lobby is a hand-painted montage of movie 

stars covering the upper section of the lobby 

wall. 

This mural was recreated on vinyl by two 

artists and the likeness of the characters is 

remarkable. 

the entire building. Screens are draped with 

waterfall 

curtains. 

Energy-saving circuitry has been installed 

throughout the building. The heating and 

cooling system is electronically monitored 

at one central station where the temperature 

of the whole building can be controlled by 

the turn of a knob. This system is also 

equipped with smoke detectors. Should 

smoke enter the system in any area of the 

building, the system shuts down and 

dampers close automatically while an 

enunciator board immediately indicates 

where the trouble is. 

Several years of research by Carbons. 

Inc., Perdue Motion Pictures and Cinemeccanica 

went into the design of the projection 

booth. The booth is equipped with V-5 

Cinemeccanica projection and sound heads. 

Cinemeccanica Xenon lamps, Christie autowind 

platters and Dolby and Orcon sound 

systems. 

The automation system, custom-built by 

Perdue Motion Pictures in conjunction with 

Cinemeccanica. is designed so a picture can 

be started in one auditorium and, if desired, 

electronically interlocked into all four projectors 

at the same time. If the projectors 

are interlocked, the film runs 127-feet across 

the length of the booth, starting at projector 

one and ending at projector four. 

One push of a button starts all four auditorium 

shows simultaneously, automatically 

fading music, opening drapes, changing picture 

ratios ami niasking. II the projectors 

are interlocked and a malfunction occurs in 

any one projector, all of the projectors will 

automatically shut down. 

Malco Theatres, Inc. home office is connected 

to the main theatre building on the 

west side. The lower floor contains executive 

offices and the second floor houses the 

accounting department for the entire Malco 

circuit. 

B. W. McKinney, district manager for 

Malco Theatres, extends an invitation to 

all visit fellow exhibitors to the Ridgeway 

Four for a guided tour of its facilities. The 

is in theatre located the prestigious Ridgeway 

Shopping Center next to the new Hyatt 

Regency Hotel in Memphis, Tenn. 

Each auditorium is equipped with 304 

American Seating Co. rockers and has custom-dyed 

drapes matching the decor of the 

entire building. 

All screens are draped with the dramatic 

waterfall curtains. 

BOXOFFICE

Splicing— 


Making Tape Splices 

A properly made tape splice may be considered 

quite permanent but it can be disassembled 

at any time, if necessary, and 

usually without damage to the film. Tape 

splices are becoming increasingly popular 

among the theaters that use large reel projection 

or automated projection systems. 

For those who wish to use films with a 

polyester base, tape splices are essential because 

polyester base films cannot be spliced 

with ordinary solvent-fusion methods. 

Some laboratories and other special applications 

use sophisticated thermal weld splicers 

for polyester base films, but most theaters 

and film exchanges have only benchtop 

splicers available. Furthermore, these 

special devices cannot readily splice dissimilar 

materials, such as acetate to polyester 

or vice versa. 

An overlap tape splice made on a benchtop 

splicer can be compared to a cement 

splice with one exception. Instead of cement 

to bond the two film ends at the overlap, 

a piece of 35mm perforated polyester tape 

is placed over the overlap on both sides 

of the film. 

With special splicers, unperforated tape 

is used and perforated during the splicing 

only four perforations (one frame, figure 6) 

in length. When making a proper splice, 

the picture area in the adjacent frames, 

divided by the splice will each contain two 

tape ends (figure 7) that can be distracting 

on the screen. 

For esthetic reasons, and for added 


Tufcold 

Rsf1sctor$ 

Aperture and lens heal reduced. First 

surtace Dichroic Reflectors with two 

year coating guarantee, project more 

light because it is reflected from the 

front surtace, without passing through 

the glass. 

Strong also produces silvered reflectors 

for all makes of lamps and Is 

able to supply reflectors for many 

discontinued lamp models. 

9 

STRONG ELECTRIC 

Phone (419) 248-3741 

11 Cit^ Park Avenue • Toledo, Ohio 43697 

A SUBSIDIARY OF CANRAD-HANOVIA

Need a lamphouse? 

Super Orcon lamphouses come in six different models to fit any size screen 

- from smallest mini-theatre to thie largest drive-in. Features include tieavy 

duty relays and controls, ease of maintenance, magnetic bulb 

stabilization, and increased cooling for longer bulb life. 

Need a Super II Platter? 

ORG'S Super Platter is the most reliable, smoothest operating film handling 

system available. Its simple, rugged construction was designed for long life 

and low maintenance, and it is entirely electro-mechanical — no 

electronics to go wrong. Super Platter is quiet, with all ball-bearing nylon 

rollers. Heli-arc all aluminum platters provide extra strength and stiffness 

and prevent warping. Super Platter is available in both three disc (single 

projector) and five disc (two projector) configurations. Super Platter is 

what we say it is - Super. 

just 

Need a Complete 

Console? 

The Orcon II Console provides unequalled performance, 

reliability, ease of installation and operation, and total 

flexibility. Options include sound system, automation system 

and circuit breaker panel which con be 

added at any time. Consoles are 

available in five basic models - ^ ^^^ 

for all screen sizes. ^B ^. 

A 

Need a Lamp? 

ORC has o complete line of xenon lomps. in wotloges and 

configurations for virtuaiiv any opplication. 

Need a 35mm 

Projector and 

Soundhead? 

Built for years of reliable, trouble free operation (it's been in 

production and field tested for over 10 years) ORC's P-2000 

Projector and S-2000 Soundhead are rugged, clean and 

simple to operate. Model P-2000 is loaded with features such 

as lifetime sealed ball bearings in projector and soundhead 

for long, trouble-free operation and single-knob film tension 

adjustment; hairline definition, micrometer lens focusing and 

many others. Its adaptable to any pedestal or console 

including the Orcon II. 

ORC has come full circle - xenon lamphouses, xenon automated 

consoles, xenon and mercury /xenon lamps, lenses, 

platter and 35mm projection systems — We've got it all! 

Need a complete booth? Use ORC. 


( )i)ticiil Ki K lint ion Corpomi ion 

6352 N. Irwindale Avenue Azusa. Calilorfiia 91702 • (213) 969-3344 

TWX 910-584-4851

°^ 

•- 

' 

NEW 

TECHNIKOTE 

SCREENS 

JEf WHITE 

and 

PEARLESCENT 

PREVENTS Cross Reflection 

of Light! 

^ Cotton Backing "^ 

PREVENTS Bellying on 

Curved Screens! 

will STAY WHITIR lONGERI 

Will eiVf tlTTIR CLARITY 

AND COIOR RENDITION) 

THE FINEST IN 

DRIVEIN SCREEN PAINT! 

"SUPER-WHITEr'HI-DENSITY" 

. . . Ih« old itondby! / ... (or ilipple effect 

B«tt*r Ihon ever. / with lamb's wool roller. 

STEREO HiLUX' 

Approvad for 

3D Projaction 

TECHNIKOTE CORP. 

7/1/.V Code-a-phone answering machine will answer the phone, relay a pre-recorded 

message, then "listen" as the caller leaves a message. 

Telephone Answering Machines 

Prevent Advertising Waste 

Advertising, as the major promotional what is playing, when and where, and gets 

expenditure of a theatre, is also a major expense 

of theatre operation. Yet, advertising Another source of waste occurs when the- 

no answer. 

dollars are often repeatedly wasted through atre managers (who may have worked late 

the inadequacies of normal telephone communication. 

receipt reports and their information is too 

the night before) call the head office with 

One source of such waste is the lack of late to be considered in decisions on bookings 

and further advertising that day. 

communication between the theatre and the 

potential customer when he calls to find out If this happens too often with too many 

n A 

1,D1SE THEATRE, Bronx NY STANLEY WARNER CHERRY HILL, NJ LOEWS TWELVE OAKS, Atlanta, G/ 

:n Island, 

VJOSUBN.f^ JERRY LEWIS STATEN ISLAND NY 

... .. g,on^ STANLEY WARNER LAWRENCE, NY 

MIDWAY ^^^'\ 

^ 

EV.1S cu.^- NY 

. 

^„,v.S AMEB.CAN;^^^^^^; THEATRE>st^°-V - .,.v Ctv, NJ JERRY LEWIS HOMETOWN. IL 

STANLEY WARNER AVALON, DC 

MlanW,GA. ^gâU 63*^' ,no

' 

Hampshire, 

theatres, the chain may make the right decision 

about a movie that is drawing more 

poorly than anticipated, but make it too late. 

Repeated often enough, such failures can 

cost the theatre organization thousands of 

dollars every year. Of course, the larger the 

theatre group, the greater the loss potential. 

Malco Theatres, Inc., operates some 55 

indoor and drive-in theatres from their main 

office in Memphis, Tenn. With theatres in 

several of the mid-south states (including 

some as far as 300 miles from Memphis), 

the company has faced some very real communications 

difficulties in both of the 

above problem areas. 

Closing the Gap 

Several years ago, the company decided 

to close the telephone communications gap 

by installing a number of telephone answering 

machines which answer the theatre telephones 

automatically when no one is available 

to take calls personally. 

"When no one is in the theatre office, of 

course, we have no way of knowing how 

many calls go unanswered," says B. W. 

"Dub" McKinney, district manager for the 

company. "We have since found out that 

people start calling first thing in the morning, 

long before there is any reason for the 

theatre manager to come down and start 

getting ready for that night's showing. But, 

when they call, they do so because they are 

seriously planning to go to the movies somewhere," 

McKinney added. 

"If they don't get an answer from our 

theatre, there's a very good possibility that 

they won't go there. And there are other 

times, later in the day, when no one is close 

enough to the office to answer those calls 

promptly, leading to more lost revenue," 

McKinney said. 

The solution has been to install telephone 

answer-only machines in those offices. Connected 

to the telephone and switched to 

"answer," the machine answers all calls 

made to that phone with a pre-recorded 

message. The message can be up to three 

minutes in length, and, in practice, 90 seconds 

is adequate to give all the necessary 

Information. 

Master and Slave 

At Malco's Quartet Cinema, the company 

first installed a single machine to serve all 

four theatres. The single machine turned out 

to be insufficient, as the company learned 

from the telephone utility they had had 500 

calls while the machine was busy on an 

average weekend. Malco added a second 

machine and the problem was virtually eliminated. 

To take care of callers (such as business 

associates) who need to get in touch with 

the theatre manager, the announcement contains 

an alternate phone number. This number 

is given at the beginning of the message 

so the caller doesn't have to listen to the 

entire announcement. Those within the 

company reach the managers directly 

through their alternate, unlisted numbers. 

The vocal delivery of the person recording 

the announcement onto the machine is 

also important, McKinney said. "We want 

them to speak moderately fast, but not so 

HflVES SUPPLIES IT ALL 

Projectors, Soundheads, Theatre Chairs, 

Wall Fabrics, Platters, Xenon Lamps 

Nev(/ and Used Equipment Available 

HAYES EQUIPMENT & SUPPLY CO. 

6600 Joy Road East Syracuse, N. Y. 13057 Tel. 315-432-1901 

>^^|< 

Your Complete Theatre Supply Dealer 

you want more comfort? 

Somo of your patrons could maybu 

be comfy sitting in a beanbag ashtray. 

For them, maybe you don't need us. 

But not everybody's a lightweight 

Most folks would really 

appreciate all the delicious 

luxury and comfort of our 

new Loge line of theatre 

chairs. For them, you need us. 

The now Logo chair line 

began with Irwin's proven 

' Irwin Seating 

I Company 

The new Irwin 

Loge chair's 

got it! 

o/Randlupp. 

enjoying the / 

fori o/Jnvin Sealing 's 

Loge choir. 

styling and durability. Then, we made 

our seat cushion a lot deeper—our 

armrests longer and half again as wide 

— and gave our backs a lot thicker 

padding. 

We've now got the most 

comfortable theatre chair 

available. Anywhere. Even 

for rhinos. So write, and 

Grand Kiipids, we'll send vou a beautiful 

Michigdn 49501 brochure that tells all. 

Con I in lied on piiije J? 6 


5 

Si^ Vn^^dfccUr 

THE 

SOURCE 

FOR 

3 Dimensional 

Plastic 

Letters 

6"to 31" 

(Telephone Answering— 


that it is obviously hurried, or difficult 

to understand. 

"They must learn to give the information 

distinctly, and this is the job of each manager. 

Managers record a new message with 

each change of shows, of course, and we 

monitor them to make sure they are doing 

McKinncv. 

the office and invite the caller to leave a 

message. 

The message receiving tape has a capacity 

of two hours and is voice controlled. 

This permits the caller to leave a message 

of any length up to the full capacity of the 

tape, as long as the caller doesn't pause 

longer than ten seconds. If the caller pauses 

more than ten seconds, the machine automatically 

disconnects. 

With this machine switched to "answer," 

The first word in 

DURABILITY 

DELIVERY 

DESIGN 

Rapid Change 

Letter Co. 

Affiliated with Sign Products 

THE 

SOURCE 

FOR 

Acrylic 

Flat 

Letters 

4 "to 17" 

Managers for Malco's 55 theatres can call in their reports of attendance figures and 

grosses any time in the evening after the last patrons have paid. The information is 

transcribed by a secretary early the next day. 

The Bionic Ear 

as it is after the office closes for the day, 

A little over a year ago, the company installed 

main machine which 

managers of the 55 theatres can call in their 

in its office a reports of attendance figures any time in 

both answers and receives messages. For the evening after the last patrons have paid. 

this application, the announcement takes Accordingly, managers don't have to get 

only a few second, sufficient to identify up early the following morning to call, and 

Self-spacing panels that are 

EFFECTIVE 

ECONOMICAL 

EASY TO USE 

Samples on request. For complete 

information, please call immediately. 

213-747-6546 

1 3 1 9 West 1 2th Place Los Angeles , CA 900 1 

I 

26 

The MODERN THEATRE SECHON

the information is on tape before (he office 

opens that day. This also allows calls to be 

made on the lower evening phone rales. 

I he information is transcribed by a secretar> 

first thing in the morning. Usually startiiiy 

ihoiit 8 a.m., and using a standard printed 

lorm to jot down the figures, the report is 

unshed 

I 

by 9 a.m. 

Si nee the Maico office is closed on weekends, 

the information for these days is 

called 

in Sunday night or early Monday morning. 

Because these information messages are 

UniLier, and because Monday is the imlioiiant 

day for decisions on bookings and 

ad\ertis!ng, the secretary arrives an hour 

caiK lo see that the report is ready b\ 

Storage is not a reel problem 

with GOLDBERG... 

MOBILIZE 

YOUR 

STORAGE! 

"When these managers called and talked 

personally to the secretaries, there was inevitably 

a certain amount of social conversation." 

McKinney explained. "Also, 

some of the calls had to be made person-toperson. 

This took longer and cost so much 

more. We probably save a good two hours 

of secretarial time each day just having this 

information come into our office via the 

machine," McKinney asserted. 

Put a Bug In Your Manager's Ear 

Within the Memphis area, Malco Theatres 

maintains close communications with 

their key region managers. These managers 

are frequently in the field, so each one carries 

a paging imit which alerts them with a 

sound signal and will accept a 15-second 

message. 

WITH BALLANTYNE'S NEW 

VIP30FX 

MASTER AND SLAVE 

THE ULTIMATE IN DUAL 

OPERATING EQUIPMENT 

IS YOURS 

project uw 

^ 

one reel- 

The Only Projector 

Designed 

for Continuous 

Operation 

End forever Ihe nightmare o 

breakdown during projection wtier 

you equip your booth with 

the VIP 30 FX 

Designed to meet the need lor 

Drnation at low cost. 

I, remote volume and locus 

trol and remote automation 

controls 

Multi-Theatre operations 

equipped with VIP 30 FX 

machines can 

by only one proiecli 

B. W. "Dub" McKinney shown hohlirif; 

a miniature paging device. 

"Quite often, these people can't be reached 

by telephone, yet it may be urgent that 

we get in touch with them. We page them 

through the company telephone system, 

which has a .^0-mile-range shortwave transmitter 

for this purpose. It's one more way 

we can use communications creatively for 

better and more efficient theatre management," 

McKinney concluded. 

PRODUCTS 

CARBON 

SAVERS 

Contact Your 

8108 CAPiTGu^ AVENUE Tneotricai 

FAIR OAKS. CALIF. 95628 Supply HOUS* 


Attention! . . . 

Drive-in Managers. 

Don't let the rain stop your 

profitable concession sa/es. 

Sell DRIZZLE GARD\ 

DRIZZLE GARD rain visor keeps your customers on the lot eating and drinking on 

rainy nights, and you make a nice profit on its sales. The patented DRIZZLE GARD 

has been a proven profit producer for over 15 years 

ZSS DRI-VIEW MANUFACTURING CO. 

J^^^ 

p. 0. Box 4284 • 915 East Kentucky St. • Louisville, Ky 40204 • Phone: (502) 636-5158 

WOLK 

JL PPirp —IN DIRECT RELATION TO 

^ r l\IVl. CURRENT COSTS 

•4r OIIAI ITY — FINEST MATERIALS 

^ MVm.1 B I 

;^ND WORKMANSHIP 

* RELIABILITY -^^ ^^"^^ dedicated 

W to 

l\I.LIMUILI I I 

SERVING THEATRES 

^ ^FPVITF 

—IMMEDIATE SHIPMENT FROM 

^ •^klXVIV.I. INVENTORY OF 50,000 PARTS 

REPLACEMENT PARTS FOR 

PROJECTORS AND SOUND HEADS 

BRENKERT - RCA - CENTURY - SIMPLEX 

MOTIOGRAPH - DEVRY - ETC. 

ARC LAMPS 

ASHCRAFT - STRONG - MAGNARC - BRENKERT 

REEL ARMS - MOTOMATIC REWINDERS 

(FOR 6,000/7,000 FT. REELS) 

SOLFONIC SOLAR CELL ASS'Y. (Improves Sound Reproduction) 

RCA - SIMPLEX - MOTIOGRAPH - CENTURY 

BALLANTYNE - DEVRY - PHILLIPS - KALEE 

SAV-A-REEL REPAIR KITS (for free wheeling reels) 

KLER-KOTE FILM LUBRICANT 

PROTECT YOUR INVESTMENT IN YOUR PROJECTION EQUIPMENT 

AVOID UNNECESSARY EXPENSES FOR EMERGENCIES 

UPDATE YOUR EQUIPMENT — CONTACT YOUR 

LOCAL SUPPLY DEALER TO ASSIST YOU. 

EDW. H. WOLK, INC. 

1241 South Wabash Ave. 

Chicago, Illinois 60605, U.S.A. 

Coble "EDWOLK" 

Area Code 312-939-2720 

Advantages of Solid 

State Sound Equipment 

Wesley Trout 

By WESLEY TROUT 

I n recent years, more and more 

atrcs have installed solid state (transistor) 

theatre sound equipment 

because it is economical 

to operate, requires 

little space, 

easy to install and has 

quality sound reproduction. 

Exhibitors and projectionist 

- managers 

• 

often ask; Will these 

units give long and 

I 

reliable service, even 

though they are 

small? The answer is 'yes.' 

Manufacturers of sound and projection 

equipment use only the highest quality transistors, 

capacitors and transformers. Circuits 

are carefully designed for reliability and 

long, continuous use with a minimum service 

requirement. 

Solid state transistorized soimd equipment 

uses less 

voltage than vacuum tube amplifiers 

and the performance is better. Solid state 

sound systems often have unit-component 

construction which means malfunctions are 

easier to locate and new components are 

simply and quickly installed. 

Most optical sound systems have a frequency 

response from 40 to 9,000 cps (more 

for magnetic sound) and a flat response 

curve with provisions for adjusting the frequency 

response to "fit" the acoustic conditions 

of the auditorium. 

Careful consideration should always be 

given to adjusting the output of the amplifier 

and soundheads so the sound output 

will be clear and crisp any place in the 

auditorium. Poor sound output will keep 

people from attending your theatre. Do 

something about it. 

Even some of the older systems can be 

modified and adjusted by an engineer to 

deliver satisfactory sound reproduction. 

There is no excuse for inferior sound when 

you can purchase new equipment at reasonable 

prices. 

New Equipment 

If you are installing new equipment, it is 

very important to follow recommendationsof 

the manufacturer for a truly successful installation. 

Check the sound system with an 

output meter and multimeter using standard 

lest loops and a multi-frequency test reel. 

Check the various units for gain, frequency 

response, plotting curve and amplifier 

power. This is a must for obtaining peak 

performance from any make of theatic 

sound equipment. 

Be very careful in wiring the equipment 

and check each imit as it is installed. Finish 

with an overall check using the wiring 

diagrams and installation instructions provided 

by the manufacturer. 



WE SERVE UP THE BEST PLATTER 

IN THE INDUSTRY 

DRIVE-IN'S ELECTRIC FILM SYSTEM 

FEEDS 41/2 HOURS UNINTERRUPTED PROGRAMMING 

(rewinds automatically during projection) 

• No Swinging Arms to Interfere 

• Quickly and Easily Installed 

• Factory Pretested (8 hours of film run continuously) 

System complete with work table 

and two upper and two lower 

magazine brackets with rollers. 

System complete with work table 

and one upper and one lower 

magazine bracket with roller. 

For Two Theatres 

LP270-4-Four Platter 

• Each pair of platters 

work INDEPENDENTLY 

• Can be adjusted from 

Automatic to Manual 

control if necessary: 

simply push a button. 

For Individual Theatre 

LP270-Three Platter 

• Each platter has 

permanent control 

panels. 

• No changing of control 

panels from platter 

to platter. 

Write, Wire or Phone- 

Your Theatre Supply Dealer or. 

DRWE-lNl^âZ^ 

709 North 6th St. 

Kansas City, Kansas 66101 913/321-3978 

( BOXOFFICE :: August 8. 1977 29

Solid State Sound— 


Impedance matching is important to 

sound reproduction and volume levels. 

Manufacturers usually attach a plate with 

this information on each unit or include 

impedance data with the equipment. 

AN "OLD" 

INNOVATION 

Since 1934, theatre owners have used 

Heyer Shultz metal arc lamp 

reflectors and avoided the hazards of 

glass reflector breakage caused by 

poorly ventilated lamp houses. 

improper start-up, thermal shock 

or other accidents. 

Heyer Shultz metal arc lamp 

reflectors are available from stock 

for the following lamp houses: 

Ashcraff, Ballantyne, Brenkert, 

Eastman, Forest, Morelite 

Motiograph, National, Peerless, 

RCA, Simplex, and Strong. 

For further information contact 

your local dealer, or: 

Transistor amplifiers should always have 

good ventilation. Mount amplifiers and power 

supplies away from the projection room 

wall with brackets to 

allow ample air circulation 

to the units. Keep the interior of all 

amplifiers free of dust accumulation and 

make sure all of the connections are electrically 

tight and clean. 

Have the AC power supply to the sound 

equipment carried on a circuit not having 

any other electrical equipment. 

All sound systems have a low inherent 

noise level but, as electrical layouts in projection 

rooms vary widely, situations may be 

met where electrical interference in any of 

the following categories is significant: 

A) 60 or 120-cycle hum, possibly changing 

with the electrical load. This is 

most likely caused by electric motors, 

house lights or other electrical equipment 

on the circuit. 

B) High-frequency hum. 

C) "Clicks" when motors, arcs, xenon 

lamps or other electrical devices arc 

switched on. 

When these effects are noticed, it is likely 

that interference is entering the electronic 

system through the ground return between 

the sound head photo-transistor/ control fader 

and the junction box. 

Check the wiring and ground to make 

sure your system is properly grounded as 

recommended by the manufacturer. Also, 

check to see that the power supply to the 

system is in good condition and that all 

electrical connections are correctly made as 

instructed in 

the owners manual. 

Always turn the power to the amplifier 

off before making or breaking connections. 

This, of course, protects both you and the 

component. You will also need to use heatsinks 

in soldering new components to prevent 

them from heat damage. 

A feature of transistors is their small 

power consumption and terrific power output 

over vacuum tubes. Transistors require 

power voltages between ten and 75 volts, 

while some vacuum tubes require 300 volts 

or more! 

Simplex 35 Sound System 

In this article, we want to give you some 

interesting data on the Simplex 35 (PAS 

2500) sound system. We think you will find 

the data very interestins. 

division of Special Optics 

Box 163, Little Falls. N] 07424, (201) 785-4015 

Replacing Transistors 

When replacing a defective transistor, be 

siir; to use the same type and quality for 

best results. Also, be careful to identify the 

emitter, base and collector terminals. Check 

ih: bias and other operating requirements 

the replacement transistor must meet and 

see that circuit maximums will not be exceeded 

as a result of the replacement. 

Amplifier: Two 40-watt all-silicon solidstate 

audio power-amplifier. The amplifier 

is short-circu't proof and protected from 

overloads by means of internal solid state 

circuitry. Fuse protection is provided for 

internal power supply protection. 

Projection Room Monitor: All-silicon 3- 

watt monitor amplifier with self-contained 

4x6 in. speaker. This amplifier monitors the 

power amplifier and is controlled by means 

of a 

separate volume control. 

Control Housing: This housing contains 

operating controls for audio power-amplifier 

volimie, monitor amplifier volume and auxiliary 

amplifier. 

The unit houses all the above component 

modules and provides a connection for a 

For 

YOUR 

BOXOFFICE 

for information call toll free (800) 421-1256 

in California call collect (213) 321-5641 

14824 S. Main St., Gardena, Ca 90248 

BE 

IFTTFRii 

m 

BtCKGROOHIC 

LAMOLITE* 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant focillrles assure OVERNIGHT 

DURA ENGRAVING CORP. 


current and voltage limiting circuits to prej 

vent internal damage due to overdrive, over- 

or short circuit of the output. The 

i load 

I 

! or 

I 

simple, unregulated, full-wave, capacitori 

j 

approximately 

I 

I 

amplifier-circuit 

. 

. 

. quality 

. 

, your 

also, 

remote projector. After mounting the control 

housing, all connections are to be made 

to the barrier strip (located in the housing) 

eliminating the need for wiring to individual 

components. 

Power Amplifier: The audio amplifier is 

furnished to the exhibitor completely adjusted 

and ready for use. The input and output 

terminals are protected against damage 

due to accidental short-circuit or over-load 

conditions in the audio lines, but care should 

be taken to prevent the application of AC 

or DC power to these terminals. 

Optical Output 

The output of the optical pickup (solar 

cell) is fed through an external 1200-ohm 

level control potentiometer to the input 

terminals, then to the pre-amplifier section 

by means of shielded cables and function 

switches. The input transformer matches the 

1200-ohm line and also provides a voltage 

step-up of lOx input. 

The pre-amplifier provides an additional 

5x amplification for a total of 50x input or 

36 decibels. The output of the pre-amplifier 

is then fed into the power amplifier input 

by means of a jumper strap. It is normal 

that a small positive DC voltage appear at 

the pre-amp output. The input and output 

connections are separate. 

Trimmer controls are provided for attenuating 

"Hi" and "Lo" response. These 

trimmers are located on the top cover of 

each amplifeir. 

The audio signal is coupled to the power 

amplifier through a capacitor and potentiometer. 

The slotted potentiometer shaft is 

accessible through the front panel of the 

amplifier module and may be adjusted without 

removing the covers or front panel. The 

power amplifier is a d rect-coupled operational-amplifier 

design with a quasi-complementary 

power output stage. It contains 

voltage gain of the power amplifier is 50x, 

34 decibels for a total system voltage 

gain of 70 decibels. 

Use of this highly efficient and stable 

permits operation from the 

input bi-polar power supply, which provides 

-40-vdc (80v total). 

Short Circuit Protection 

.'Mthough the electronic protection circuits 

react and recover instantly (without 

damage and without causing the fuse to 

blow), a power supply malfunction (shorted 

rectifier, capacitor, etc.) or a system oscillation 

could cause the fuse to blow. The pilot 

lamp will go out in this advent. Since a line 

fuse may blow due to transients or line 

surge, an attempt should be made to reactivate 

the amplifier by fuse replacement 

before attempting more complete servicing 

procedures. 

Exciter Lamp Power Supply: The exciter 

lamp power supply provides 9-volts and 

four amps of highly filtered DC power to 

OXOFFICE August 8, 1977 

the projector exciter lamps. Since there are 

only five milivolts of AC ripple component 

on the DC output there is no 60-cycle modulation 

generated from the exciter lamp bulb. 

This will also prevent annoying 60-cyclc 

hum being generated into the power amplifier 

when the film is not in the optical track. 

The DC output voltage is adjustable by 

means of a rotary selector switch and a 

potentiometer which are accessible from the 

rear of the exciter lamp supply module. An 

emergency transfer switch is provided should 

anything fail in the DC portion of the supply. 

A fuse is provided in the front panel to 

in both modes of operation. 

Simplex 5 Star Soundhead 

The principal functioning elements of the 

soundhead are the electric motor, drive 

mechanism, pressure roller, sound drum, 

exciter lamp assembly, sound lens, solar cell 

and sound damping mechanism. 

The 1/4 horsepower motor drives through 

an IS tooth pulley and a .2 pitch hall-inchwide 

gear belt to the film sprocket which 

has an 89-tooth gear belt pulley. This gives 

a ratio of 18:89 that reduces the 1,780-RPM 

protect the DC supply from short circuit speed of the motor to 360 RPM which is 

conditions external to the supply. Also, a the film sprocket speed. The 16-tooth 

fuse is provided to protect against short circuits 

in the AC operating mode. 

ond. 

sprocket drives film at 24-frames-per-sec- 

The green pilot-lamp assembly located on A second gear belt pulley is carried on 

the front panel will indicate output power 

the 

source 

oF brilliant performance.. 

Continued on pcii;e 36 

Hanovia projection bulbs, 

service and savings 

Pioneers of the xenon light source, 

Hanovia puts the emphasis on 

quality and ushers in a new age in 

brilliant film projection. 

• Off-the-shelf availability of 19 different 

ozone-free quartz compact 

arc bulbs . 

assurance of 

immediate delivery. 

• Supenor design and construction 

for standard and specialty applications 

. 

controlled by 

the most experienced American 

craftsmen. 

• Interchangeable with other 

brands . 

. Hanovia bulbs are 

competitively priced, yet their 

efficient use of power means 

lower operating costs and longer 

bulb life. 

• The best warranty available. . .up 

to 2,000 warranty hours with full 

replacement credit in the first half 

of warranteed life. 

• The largest nationwide sales 

group in the industry. . 

as 

your source of Strong Electric 

lamphouses and spotlights and 

Ballantyne projectors, your regional 

Hanovia representative is 

ready to supply all the technical 

assistance, booth equipment and 

services you require. 

Call him today or write to us directly. 

We can save you time and money. 

your best 

Nh 

lighting source 

CANRAD-HANOVIA, INC. 

^^^^ ^^^^t'ût street 

HnnnUIR Newark. N J. 07105

Why is BAUER 

the only ptxDjector 

v\^hose spec sheet 

includes the price? 

One self-contained unit, pre-wired 

and aligned at the factory. Less installation 

time - and undivided responsibility. 

traditional projector 

The 

makers aren't trying 

to be mysterious. They don't 

quote their price for a sound 

and logical reason: Until a 

specific package is put together, 

they don't know what 

the price will be. 

Components 

Projectors have 

customarily been 

marketed as components, 

packaged 

by the installer. 

Sometimes he uses 

components from 

one brand only. 

More often, he takes 

components from 

several manufacturers, and 

puts them together. 

Package 

It's quite a list: projector 

head, sound head, exciter supply, 

lens mount, lamphouse, 

changeover, upper and lower 

reel arms, pedestal, control 

switches, etcetera. 

One unit 

With the BAUER, all 

those elements are assembled 

at the factory, .so we know 

what the price is, right from 

the start. Who costs the 

most? We do, at first— hut not 

by much. Here's why: 

Wiring Cost 

To wire a booth from 

scratch for two projectors 

costs about 30% less with 

The BAUKR U4. bai'I'.r's 

standard .'j.'jmm projector, 

it 

is desii;ned as one inte- 

Sralfd nnit. fnll\ aliened 

inedianicalK and opticalK 

at the factory. Built-in 24 

\ oit !)(.' controls are prew 

ired lor automation. The 

V4 works with any 

U.S. made ;} or 4 platter 

system, an>- aniplitication 

package, any lenses. 

BAUER than with the traditional 

component rigs. For 

example: a bauer needs only 

one 110 volt AC line. Each 

individual "components" 

projector needs up to five 

AC outlets, plus the wiring 

from there to the various 

components. 

Assembly time 

With the traditional rigs, 

the installer must put together 

and align the whole 

thing, in the !)ooth. With the 

BAUER, that's not necessary. 

So BAUER .saves you about 

40% on non-electrical installation 

time. 

Bottom line 

By the time you're ready 

to roll, the bauer's initial cost 

is only 5% or 6'"^ more. And 

there are savings to come: 

Maintenance 

The only maintenance 

required for the bauer is to 

change the geneva movement's 

oil every six months. 

No gears to grease, bauer 

uses steel-reinforced timing 

belts instead of gears. 

Saving money 

When gears wear out, it 

takes a specially skilled 

technician several hours to 

replace and align them. 

BAUER t iming belts can be 

replaced by the projectionist 

in ten minutes — and they 

cost about a sixth as much. 

Optional automatic lens 

turret rotates tm cue. 

Lens and aperture plate 

change simultaneously, 

are positively locked 

in register and focus. 

Curved film gate for 

flat field. Adjustahle 

synthetic runner bands 

( as used by processing 

labs ) smooth film path 

for longer print life. 

For long wear, geneva 

movement is oversize 

( see lO-tooth sprocket) 

and sealed in oil bath. 

Shutter is dri\ en 

directly from movement.

BAi i;r U3 accepts 35min 

d VOnim film. (i.oOO foot 35nim reels. Onl> 

iticlies liij;li, botli reels in base, no liftinu. 

BArKH l'5H

The Tivoli is located in a quiet 

borhood near the university area. 

1 j^ 

1 

Movie, Inc. Re-Opens Tivoli 

As Repertory Cinema in St. Louis 

Movie, Inc., an Albuquerque. N.M. -based 

firm, recently remodeled, re-named and reopened 

the old U-City Cinema in St. Louis, 

Mo 

Ṅow dubbed the "Tivoli." as it was originally 

called several years ago. the theatre 

glistens with the grandeur it was originally 

bestowed in earlier days. 

In many theatres, like the old Tivoli, the 

original Art Deco look has been lost because 

theatre owners wanted to make them 

modern looking. 

Movie, Inc., which now runs 1 1 theatres 

m major cities such as Albuquerque. New 

Orleans. Houston, San Antonio, Atlanta, 

Austin and Dallas, brings back that Art 

Deco appearance as much as possible. 

"All the refurbishing that we do is in tune 

uith the product we show." explained Paul 

Richardson, a former architecture student 

and plaster-board wizard for Movie, Inc. 

The product comes primarily in double 

features with the programs changing every 

two or three days. The features on each 

double bill are loosely compatible, like two 

Lina Wertmuller films "Love and Anarchy" 

and "The Seduction of Mimi," two pop 

British movies as "O, Lucky Man" and 

"Performance" or dual nostalgia efforts 

such as "Singin' in the Rain" and "An 

American in Paris." 

Movie, Inc., got its start in Albuquerque 

when a porno house which had been showing 

soft-core failed miserably. 

"So my partner asked for a chance to 

run it," said Richardson. "We tried every 

possible format—First-run films, split 

weeks, nostalgia films, all-foreign-language 

films. Over a two-and-a-half-year period, 

we evolved the program we use now. 

"In the beginning, the prints of the films 

we wanted to show had to come out of 

LA and New York and the air fare to ship 

them was just killing us. But we still made 

money so we decided the best thing to do 

was set up a chain. That was two years ago," 

Richardson explained. 

Movie. Inc. has been expanding since 

then and the Tivoli, which opened July 8 

of this year, is their most recent aquisition. 

When asked what criteria Movie, Inc. 

uses in selecting a theatre. Richardson re- 

"The short engagements of repertory cinema 

allow us to provide a flexibility in programing 

that would otherwise be impossible. 

Watch for many St. Louis premieres 

as well as film classics in the months to 

come." 

"We are most interesed in your requests 

and comments, and you will find cards to 

respond to our films in the lobby. Please 

enter your name on our mailing list and we 

will send our periodic calendars directly to 

you." 

Note the ceiling and door trim in these 

hefore-and-after shots of the Tivoli 

lobby. 


The Movie, Inc. Formula 

"Wc have experience in doing this and 

we recognize that it is a building process. 

You don't become instantly successful," explained 

Richardson. 

"You have to develop audience loyalty. 

We solicit requests and suggestions. The reappearance 

of particular films is a direct 

liinction of its popularity. We want to es- 

Mhlish a reputation for always having 

Ailchablc films. After a while, the audience 

mists you and will often come even if 

ihey're unfamiliar with the movie," Richardsun 

said. 

Part of the Movie, Inc. formula is its subscription 

service. A subscription consists of 

ten admissions for $20, and subscribers automatically 

receive a theatre calendar/ poster 

and theatre seating preference. 

Also, as patrons enter the Tivoli, they 

may pick up the showing calendar for the 

month from baskets at the door. 

I'ations can pick up movie calendars from baskets located at the lobby entrance 

plied, "We feel strongly about keeping only 

one theatre in any particular city to prevent 

competing with ourselves. 

"In St. Louis, we looked for a theatre 

close to the colleges. We looked for a 

theatre that was not new theatre, and 

a 

specifically, we needed a theatre that wasn't 

going to be a real expensive project for us," 

Richardson continued. 

"The Tivoli had been renovated three 

times in a major way. twice in the '20s 

and once in the 30s or ' '40s. When we 

came in, the whole thing had been done in 

a drab pea-green. Even the intricate ceiling 

and door trim had been covered with this 

paint," he said. 

Richardson repainted the interior in a 

dark, mat-green and brown, and the trim 

was restored to its original gold color. "When 

we got here, the theatre didn't have any auditorium 

doors, but I found some nice doors 

with circular windows in the basement that 

would fit in with the original design," Richardson 

explained. 

The building exterior is done in wood 

siding with an overhanging marquee and 

outside ticket booth. "I wanted to restore 

the original marquee, but it was beyond 

repair. Instead, we put "TIVOLI" up in 30- 

inch neon letters," Richardson said. 

The projection booth houses a Simplex 

35mm carbon-burning projector equipped 

with both an optic and magnetic four-track 

sound system. The picture reaches the 

I5'x40' screen through 133 and 185 Cinemascope 

lenses. 

The projection booth houses a Simplex 

35inm carbon-burning projector equippeded 

with both an optic and magnetic 

four-track sound system. 

Organic concession sales account for 50 to 60 per cent of the total concession sales. 

The concessions policy is innovative in 

all of the Movie, Inc. theatres. "In addition 

to regular concession items such as popcorn 

and candy, we carry a line of organic candy 

and organic juices." Richardson said. 

"They do real well for us. They're a little 

more expensive but people are interested 

enough to pay the difference. The reaction 

from patrons is slow-building but, now it's 

a very substantial part of our concession 

business, accounting for about 50 to 60 per 

cent of our total concession sales." 

With all of the Tivoli's innovations and 

Movie, Inc.'s unique format and formula, 

who would be the competitor? "We don't 

think in terms of competition," Richardson 

concluded. "Interest in movies, no matter 

who's playing them, only generates more 

interest." 

BOXOFFICE :; August 8, 1977 

35

Q 

s.eruina the 

f 

^neaire 

i/jeap 

"First in Automation" 

We will custom build automation 

to your specifications 

Jy^ndustr^ 

No job too big ... No job too small 

^ 

Carbons, 

Inc.

' 

free 

; 

Universal 

' 

Bevelite 

• 

ORG 

. 

! 

complished by focus-nut using a seven kilocycle 

sound focusing loop (ASA 22.62- 

1960). After positioning the lens tube for 

maximum solar cell output, the tube is secured 

in place by one clamping screw. Be 

sure and keep the sound lens clean as a 

dirty lens can cause low volume and inlcrim 

sound. Never adjust the soimd lens unless 

you are sure it needs focusing. 

Note: The position 

of the exciter lamp is 

to be adjusted for maximum solar cell output. 

The exciter lamp mounting provides 

lateral and vertical adjustments with locking 

devices. Occasionally, it is a good idea to 

check the lateral and vertical adjustments 

to make sure they are correct but don't disturb 

them if the sound ouput is satisfactory. 

REEL QUALITY 

from GOLDBERG . . 

Adjusting Pad Rollers 

The closed position of the pad rollers 

must be adjusted to properly handle film 

with a minimum of clearance (two film 

thicknesses) between the pad rollers and film 

sprocket. This is accomplished by rotating 

the whole damper-arm and pad-roller assembly 

around a locating dowel and securing 

the main plate of the assembly in place 

by its attaching screws. Be sure the pad 

rollers turn freely and are kept free of dirt 

accumulations. 

In order to obtain high-quality sound 

reproduction, the soundhead should receive 

frequent attention for proper operation. The 

soundhead generally needs more attention 

than any other part of the sound installation. 

Nowhere else in the system are physical 

tolerances and clearances both as critical 

and easily deranged in the course of ordinary 

operation. 

Some troubles (flutter for example) cannot 

occur anywhere except in the soundhead, 

while any trouble that occurs there 

(such as himi or distortion) is subjected to 

maximum amplification. 

The motion passing the sound beam must 

be completely smooth. The slightest vibration 

will result in "flutter." which is a 

tremolo in the sound output. So, occasionally 

check the movement of the sound track 

to make sure it is running smoothly past the 

light beam and that the motor is running at 

the correct speed. 

WERE THE ONE! 

THEfli 

JRESEttK 

leatre 

Needs"— 

PLAYMATE 

playground equipment 

cotalog ond price list write to: 

THE DELMER F. HARRIS CO. 

P.O. Box 278, Dept. B 

ALSO: DRIVE-IN EQUIPMENT 

• Union Carbido • Kollmorgcn • Allec • Weslrex • Goldberg 

• Heywood-Wakofield • Alexander Smith • Hurley • Eprad • Lawrence 

' 

Technicote • Adler • Chrislie • Mohawk • Strong • General Declric • Grigge 

NIVERSAL THEATRE SUPPLY 

264 East 1st South 

Salt Lake City, UT 84111 

Phone 801-328-1641-2 

© 

lOXOFFICE

. embossed 

THEATRE EQUIPMENT 

Complete Projection and 

f^^,^;^ visual Equipment 

Sound Equrpment 

Acoustical Wall Coverino 

Concession Equipment 

and Carpelinj sound Reinforcement 

Janitorial Supplies .. „. . ,„ „.„:, 

Service and . Repair 

and Equipment 

3607-15 W. Fond du Lac Milwaukee, Wl 53216 

(414) 442-5020 

Cawthoiis' recommended screen format uses an aspect ratio of 150:1 providing 

a screen size of 16x24-ft. Screen sizes for the other aspect ratios are: 185:1-— 

12.97x24-ft., 175:1— 13.71x24-ft., and 166:1—14.45x24-ft. 

FROM THE 

PIONEERS 

OF 

ADVANCED 

TECHNIQUES 

IN MOTION 

PICTURE 

SCREENS 

"In use in the world's leading theatre^' 

SUPEROPTICA . 

SUPERGLO . 

LENTICLITE 20 . 

MW-IO . 

SILVERGLO . 

H 

. lenticulated pearl surface 

. non-Icnticulated pearl surface 

smooth matte white 

matte white 

AND NOW 

. smooth silver surface 

SINCE 1935 

URLEY 

SCREEN CO. 

26 SARAH DRIVE 

FARMINSDALE, N. Y. 11735 

MADE WITH CARE AND 

41 YEARS EXPERIENCE 

SOLD BY YOUR 

THEATRE SUPPLY DEALER 

Cawfhon Responds to Letter 

Witt) Wide Screen Format Proposal 

On January 17, 1977, Boxoffice printed a 

litter from Al Boudouris, chairman of the 

Technical Advisory Committee of the National 

Association of Theatre Owners. It was 

addressed to a Mr. Lidolt of Toronto and 

said in part: "The motion picture industry 

does need a better 'Sound System' and it 

docs need better projection or a better projection 

format." 

With over 50-years experience in 

projection 

and as a motion picture engineer for 

SPECIALISTS 

IN 

REBUILDING 

CHAIRS 

Best workmanship. Reasonable 

prices. Rebuilt theatre chairs for 

sale, Heywood, Ideal, American. 

Also staggering, respacing. We 

travel anywhere. Seating Corporation 

of New York (Neva 

Bum), 247 Water Street, Brooklyn, 

N.Y. 11201. Tel. 212-875-5433. (Re^ 

vrers© charges.) 

over 30 of those years, I want to present my 

opinions relating to Boudouris's letter. 

First of all, I disagree with him on the 

need for a better sound system. Today's theatre 

sound equipment generates and reproduces 

excellent audio. In many of the new 

theatres, the principal trouble is acoustics. 

It appears that theatre architects give insufficient 

attention to auditorium acoustical 

treatment. The finest sound system built cannot 

perform as designed where poor acoustics 

are involved— period. 

Secondly, I agree very much with Boudouris 

that we need not only better projection, 

but also a new screen format. I recommend 

a format using a 150:1 aspect ratio, 

(see diagram). 

This recommended format will give producers 

more picture area to be seen. In fact, 

some producers are already using full-frame, 

but the pertinent action is probably kept at 

about 175:1. The presently used aspect ratios 

result in a definite loss of picture area. 

The 150:1 aspect ratio can be used advantageously 

by producers and/ or cinematographers. 

Our financially-pressed industry would be 

well-served to adopt this 150:1 ratio as 

single standard to the exclusion of all others, 

thus reducing the cost at every stage of production 

and exhibition. 

In regard to better projection, you car 

trace its degradation to automation—specifically 

to platter operations. I am not agains; 

automation and/ or platter operation, per se 

Vertical automation was developed as ar 

aid to the projectionist in putting on a fl 

less 

presentation. 

The MODERN THEATRE SECTIOI

! 

However, with the development of Xenor| 

light sources and the platter system, th( 

exhibitor saw an opportunity to eliminate 

the projectionist. This was a mistake. Mostl 

managers are not qualified projectionist* 

Moreover, they cannot stay in the projeclio; 

room, but have to manage the entire Ihea 

tre. 

Unfortunately, for the theatre owners, 

this has not worked out .satisfactorily. The 

results have been poor focus, misframes and 

frequent malfunctions; much to the dismay 

of patrons. Also, there has been considerable 

damage to prints. 

The reason is obvious—no qualified projectionist 

in the room to correct the conditions 

as they occur. Today's sophisticated 

equipment requires a highly qualified projectionist 

to maintain excellent projection. 

Finally, I wish to discuss curved screens. 

This is another factor contributing to the 

degradation of projection focus from edge 

to edge (vertical). 

When Cinerama made its debut many 

years ago with a curved screen that extended 

beyond the stage onto the side walls, images 

were in reasonably good focus because of 

the use of three projectors, each serving a 

third of the screen. 

Of course, it did have two vertical lines of 

quiver that were noticeable. It did, indeed, 

have an audience-participating effect. However, 

due (o [he prohibitive cost of installation, 

plus the lack of pictures, it soon faded 

away. 

Now the curved screens for Cinemascope 

were a flop insofar as creating an audienceparticipating 

effect. In my opinion, this was 

pure asininity. Cinemascope in its infancy 

was dubbed a "poor man's Cinerama." Curved 

screens in many theatres were a problem. 

The extent of the problem depended upon 

the depth of the curve. It is virtually impossible 

to have edge-to-edge sharpness with 

any degree of curve. 

Another factor compounding the focus 

problem on curved screens is the high speed 

f-stop value of the objective lens used. Theatres 

using a horizontal frame for the screen 

have no problems with focus, assuming, of 

course, that quality lenses are used. If you 

want a sharp, focused picture, edge-to-edge, 

then you must use an uncurved horizontalframe 

for the screen. This would undoubtedly 

reduce construction costs. 

This, then, is my answer to Boudouris and 

bettter projection. 

Motion Picture Engineer 

and Consultant 

P.O. Box 1290 

Florida Theatre Building 

Jacksonville, Fla. 32202 

BENDER A. CAWTHON 

acousti-wall 

Acoustical Fabric Wall Covering 

Economy— Service— Satisfaction 

Send for free brochure 

2010 Somada Av., Columbus, Ohio 43085 

This time do things right 

J3SVT,l.Ts%£L^'s*E'il^lE;STNsSfS^^^^^ 

DRAPERY & DESIGN DEPARTMENTS • DRIVE-INS . SPECIAL PROJECTS 

THE FILBERT COMPANY WILL INITIATE & COMPLETE THE ENTIRE JOB. 

1100 FLOWER STREET.BOX 5085 

GLENDALE. CALIFORNIA. 91201 

I ^H SINCE 1904 

(213)247-6550 

PETERSON THEATRE SUPPLY'S 

SERIES 8000 SOUND SYSTEMS 

Formerly Electro Sound, Inc. 

The finest- quality 

Multi Channel 

Sound Sysfems. 

Peterson 

Theatre 

Supply 

455 Bearcat Drive 

Salt Lake City, Ut. 

(801) 466-7642 

BOXOFFICE 

:: 

August 8, 1977

TWIN 

IT!! 

Call Harry Jones 

Drive-in Theatre Construction Since 1946 

a 

• Steel Towers 

• Painting • Repairs 

Free Estimates 

Theatre Construction Co. rirj 

fcHield OHve-ln Thca,,, ^g 

Fairfield, Ml. 63837 HBH 

Phone A/C 6t8-847-763« 

^^HS 



or raising the screen above the exit to make 

room for a wall-to-wall screen (Figs. 5, 

6). In this case, the CinemaScopc aiid 

"flat" picture will be the same width, with 

a movable top masking to provide the appropriate 

aspect ratios. 

If you consider installing the screen above 

the exit, it's possible the bottom edge of the 

screen will be too high above the floor. 

Since the minimum legal height of an exit 

is six feet, eight inches, allowing room for 

screen lacing and masking will raise the 

screen height to nearly seven feet, six inches. 

To overcome this problem, consider lowering 

the exit by creating ramps or steps 

(Figs. 7 and 8). Usually an excavation of 

one foot will bring the bottom edge of the 

picture to a more acceptable position. 

Picture size, especially in the application 

of multiplexing, is unquestionably one of 

the most vital considerations to be met and 

solved. If adequate screen size cannot be 

maintained, there is no point in splitting a 

ihcati-c. 

Easy access to restroom facilities should 

be part of the design as well as exits from 

the auditorium to the street. In theatres with 

299 seats or more, two exits on each side of 

the stage area are acceptable. One exit in ihe 

front of the house is acceptable for those 

with 

fewer seats. 

Identification 

The outdoor and indoor identification 

factors cannot be overly stressed. Remember 

that patrons are seeking a specific film, not 

the theatre itself. When multiple choices 

are to be made by the customer, identification 

becomes even more crucial. 

The free-standing marquee, used advantageously 

in shopping centers, directs the 

patron to the location of the theatre. The 

marquee of the traditional theatre must 

make it clear to passersby which films are 

being shown in what theatres at what times. 

Confusion at any point alienates the potential 

customer. 

After tickets have been purchased, lobby 

identification is the next important point. 

Why should the ticket-holding patron be 

forced to search for the correct auditorium? 

There should be no doubt, whatsoever, lo 

the customer. 

XLP-500 

Excellent for mini theatres 

where durability 

and reliability are a 

must. Easy to operate 

and maintain. Features 

ozone-free xenon bulb 

that lasts for over 

1,000 hours. 2'/2 hour 

capacity reels, optical/ 

magnetic sound. Also 

remote control, booth 

monitor speaker built 

into pedestal, interchangeable 

aperture 

masks ond automatic 

film loop restorer. 

Solid State transistor 

sound system. Modular 

construction. With or 

without pedestal. Full range of accessories. 

NEW 

'^'9'^°' control system for multiple 

projector interlock now available. 

For complete details ond prices, contact 

Rangertone Research Inc. 

1195 McCorter Higlvwoy, Newark, New Jer«y 07104 

Soles & Senrices • 509 Modison Avenue 

New York, New York 10022 • (212) 755 5430 

Figure 5. THIS 

Traffic 

It is important to have logical, multiple 

access to the theatres from one common 

space. Architects, in drafting the plans for 

theatres built before I960, did not know 

how their concepts might be changed in the 

future. Great ingenuity must be used to alter 

existing structures in such a way that a central'zed 

core will be maintained to service 

the multiple auditoriums without creating 

unwanted traffic patterns. 

There must be more movement in the 

same space. Regulation of auditorium traffic 

flow usually is accomplished by staggering 

showtimes but other traffic patterns and 

factors also must be considered. 

Since the lobby is the transition area from 

the street to the auditorium, the boxoffice 

must be designed to take care of admissions 

in a swift, yet practical manner. Concessions 

should be easily reached and the wants of 

the patron satisfied in a fast-moving, courteous 

way. Whether all of these points will be 

well accomplished depends on the design 

and location of the concession stand. 

Figure 6. NOT THIS 

Lobby graphics can be an artistic 

method 

of identifying the auditoriums. In addition 

to adding necessary drama and dash, supergraphics 

can match the color schemes of the 

auditoriums (Fig. 9. page 42). 

Marquee 

In discussing exterior identification, it is 

crucial to take a long, hard look at the existing 

facade. When a theatre shuts down for 

an extensive remodeling project, customers 

expect a truly "new" theatre. 

If new carpeting, drapery, seating, projection 

and sound equipment has been installed 

while the 50-year-old marquee, complete 

with art-deco neon, merely has been repainted, 

the theatre owner has defeated his 

own purpose. Only half the theatre potential 

has been realized because the ire of his 

patrons will be aroused. To them, it appears 

that little remodeling has been undertaken. 

It is necessary to take all factors into 

consideration when altering the original 

theatre 

architecture. Expertly planned renovations 

not only fulfill the dreams and promises 

of the house hut increase Ihe market 

value of the property. 


Projection Facilities 

When designing an additional auditorium 

in conjunction with splitting, careful thought 

must be given to joining the old and new 

projection rooms physically so the projectionist 

has free and easy admittance to all 

equipment. The first consideration is thai, 

in the event of a presentation failure, no 

delay is encoimtered in reaching the soiucc 

of trouble. 

i


Cotuinued fioiii inifie 41 

quality, slow-speed lens, which will imparl a 

greater depth of focus. If high-quality 

lenses with adequately slow speeds are not 

available, lens speed can be reduced effectively 

by incorporating lens stops in commercially 

high-quality, fast-type lenses. 

Moving the projection equipment usually 

doesn't increase costs by much. There is a 

substantial amount of rewiring necessary lO 

separate the machines electrically, split the 

auditorium light circuits, incorporate new 

speaker systems and install xenon replacement 

systems. Moving the projectors, then, 

is no great problem. 

In building a "new image" for his thea- 

Trans-World can help you 

get your drive-in season off 

to a great start. Check your 

I-'ii,'iire 9. In this tlrawing. lobby graphics dijferentiale the fc 

striking manner. 

tres, it is foolhardy for the exhibitor to believe 

money can be saved by skimping on 

projection and sound equipment. Exhibitors 

gain nothing if a patron is lured into a 

beautifully renovated theatre only to discover 

that the projection has not improved. 

In fact, it may look worse in contrast to the 

bright, new surroundings. 

Forty-year-old equipment remains 40- 

year-old equipment. A new projection system 

should be selected with the same care 

the carpet design receives. Don't employ a 

makeshift collection of used equipment just 

because it can't be seen by the customer. 

Projection, after all, is an experience of the 

needs and call us or come 

inn 

Screen 

D Speakers 

D Projection Equipment 

D Sound Equipment 

D Concession Equipment 

a Concession Supplies 

n Cleaning Supplies 

D Paint 

We also tarry everything 

for indoor theatres. 

COMPLETE SERVICE & PARTS 

DEPT. ON CALL AT ALL TIMES 

TRANS-WORLD THEATRE 

SUPPLY CO., INC. 

2711 Virginia Ave. 

Kenner. LR. 70062 

(504) 729-8433 

Customers—and friendsall 

over the World.

A 

MB,, 

; 

:,,ifl'f 

*«llll.:i;ill|ff' 

fiMMOUNCIMQ 

THE NEW FULL LINE CATALOGUE AND ILLUSTRATED BUYING GUIDE FROM KELMAR. 

SOUND SYSTEMS, FILM INSPECTION/REWIND EQUIPMENT, REEL SUPPORT ARMS, 

FILM GUIDANCE HARDWARE AND USEFUL ACCESSORIES ARE INCLUDED. 

CONTACT YOUR INDEPENDENT THEATRE SUPPLY DEALER FOR YOUR COPY 

©-Kelmar Systems Inc. 

284 Broadway • Huntington Station. New York 11746 • (516) 692-6131

IMPROVE YOUR THEATRE 

AND YOU 

IMPROVE YOUR BUSINESS 

Helpful Tips on the Operation 

Of All Makes of Xenon Bulbs 

Here are a few helpful instructions on the 

operation of ALL makes of xenon projection 

lamps. 

Reflectors in xenon lamps should be 

cleaned at least once a month. Dirty reflectors 

and poorly aligned optical systems 

can cause a considerable loss of light. Many 

.xenon lamps are sadly neglected with an 

accumulation of dust on the reflector and 

the optical system alignment not adjusted as 

specified by the manufacturer. 

There are many misconceptions about the 

risks involved in the use and handling of 

xenon bulbs. If reasonable and simple precautions 

are taken, safety is assured. It 

takes only a minute to put on a safety mask 

when changing or checking a bulb to see if 

it is okay and connected properly. 

By the way, always buy "ozone-free" 

xenon bulbs. A special quartz is used for 

these bulbs and it reduces ozone to safe 

levels. Leading bulb manufacturers now distribute 

this type of bulb. 

Terminal Temperature 

Due to the high intensity of the currents 

used, all 

electrical connections must be kept 

clean and tight. The temperature at these 

terminals must never exceed 200°C and 

for this reason an efficient cooling system 

is necessary in the lamp and projection 

room. 

With optimum reflector adjustments, it 

should be possible to observe a good whitelight 

distribution over the entire screen surface, 

but you must carefully adjust the 

reflector as recommended by the manufacturer. 

If a light meter is available, this condition 

would be indicated when the side 

measurements (SMPTE method) are 70 to 

85 per cent of the center brightness. When 

making this test, the bulb should be in 

fairly new condition, clean and perfectly 

adjusted for maximum light output. 

Danger! Do not touch the igniter when 

energized due to very high voltage. 

Current Leads 

Direct current leads are always polarized 

to prevent incorrect connection. For 

ample, "positive" from the power supply 

connects to "positive" on the lamphouse and 

"negative" from the power supply (rectifier) 

connects to the "negative" post at the 

lamphouse. In order to prevent any electrical 

interference in the sound system, be sure 

and shield wires as instructed by the manufacturer. 

Also, ground the unit if specified 

in the instruction book. Be sure and read 

the installation instructions very carefully 

when installing the power supply from 

rectifiers. 

If your particular make of lamp is equipped 

with an auxiliary reflector, the adjust- 

No matter what kind of 

projection system 

you have 

at this 

end... 

...you will get 

a brighter, 

sharper 

picture 

with a new 

^ 

Prominar Projection Lenses 

Available from: 

Capital Motion Picture Supply 

Optical Radiation Corp. 

PRIME 

Theatre Supply 

Distributed in the U.S.A. by 

D.O. INDUSTRIES INC./KOWA OPTICAL DIVISION • 317 East Chestnut Street • East Rochester, New York 14445 

PRominaR PROjecrion lens 

• ANAMORPHIC • ZOOM • 35mm • 70mm • 16mm 

^^^^^^^^^^^^^^^^^^^^^^^_l^^^__^^^_l_ 

The MODERN THEATRE SECTiO^

nicni (if the auxiliary reflector is very critical, 

so it is important to make adjustment as 

instructed by the manufacturer for maximum 

light output. 

NOTE: Do not allow light from the 

xenon lamp to strike the projection lens for 

more than a few seconds at a lime when 

checking; screen illumination because this 

intense hot spot can damage your lens. 

It is better and safer, to check illumination 

while the projector is running, the shutter 

helps keep down the heat. If you want to 

check light output on the screen without the 

projector running, open the douser a few 

seconds at a time, then let the lens cool off 

before doing it again. 

Aging Bulbs 

As the xenon bulb ages, its light output 

will diminish. To maintain screen-light balance 

between two projectors, it will be 

necessary to slightly increase the current of 

a lamp giving low light output. Or, if you 

have sufficient screen illumination, slightly 

decrease the current of the lamp giving the 

highest output and match both lamps so the 

amount of light from each lamp will be the 

same. This will provide a better change-over 

from one projector to the other. 

Always immediately dispose of used bulbs. 

Wrap the old bulbs with several layers of 

canvas or heavy cloth and smash the bulb 

with a hammer before depositing it in a 

refuse container. This can prevent potenti 

The KNEISLEY Lamphouse to 

Remember when Equipping Yoyr Theatre, 

^^XENEX n 

—write for free details— 

* It's moderately priced, ruggedly constructed. 

Clean styling. Complete rear instrument ponel. 

Access to interior through full hinged doors. 

Adjustable nose cone. Heavy duty igniter. 

* Horizontal lamp and 14 inch dichroic coated, 

glass reflector provide greater light pickup and 

excellent screen coverage. Focusing and beom 

controls provided. 

* Accommodates 1000 through 4000 watt Xenon 

Lamps for indoor and outdoor screens up to 

125 feet wide. 

* Magnetic arc stabilization properly positions 

ore tail flame around anode, increasing lamp 

life. 

* Blower cooled. Manual Ignition and manual 

douser are standard. Automatic ignition optional. 

THE KNEISLEY ElEaWC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620

Folded Machine 

Roll Tickets 

Coupon Books 

TICKETS 

A New and Unique Approach 

To Advertising Campaigns 

Many college and high-school journalism 

departments offer advertising seuqences to 

their students. In these courses, the students 

are sometimes asked to prepare comprehensive 

advertising campaigns for local 

merchants. In fact, this is the only way a 

student can get a working knowledge of how 

advertising functions as a whole. 

Source Material 

The students have access to, and are 

trained to use current, elaborate source material 

and advertising methods. Many are 

enthusiastic, creative and looking for some 

way to apply their knowledge. 

Why not check with your local highschools 

and colleges and see if such a comprehensive 

advertising campaigns course is 

being offered or if there are any individual 

students interested in preparing an overall 

campaign for your theatre. They may get 

academic credit for such work. 

If the course is offered as a class, usually 

the students are divided into small groups 

and each group prepares a campaign to compete 

with the other groups in the class. This 

will give the theatre owner a variety of 

different approaches into the proper merchandising 

of his theatre and, usually, the 

faculty will choose the campaign that is 

most likely to succeed. 

If no such course is offered, you may still 

§ 

find advertising students willing to do '.he 

work. Nothing looks so good in an advertising 

students portfolio as a good campaign, 

done on individual initiative and actually 

used to generate profit for a commercial 

business. 

You'll have to give the school or individual 

some kind of incentive to work on 

this project. If it is a course offered through 

the school, you will probably want to offer 

something like a year's free movie passes 

to each member of the winning group or a 

cash reward. If it is an individual you should 

either negotiate a fee in advance of the 

project or offer a set sum for each physical 

ad. radio spot, poster, etc.. that is used. 

Establish 

Goals 

Encourage the student(s) by offering 

them all the necessary information they may 

want in doing preliminary research to prepare 

the campaign. Discuss with them a'-y 

problems you feel need to be alleviated and 

give them some goals or objectives you 

would like them to accomplish. 

Once they have presented the campaign, 

offer them honest, helpful criticism. Explain 

to them why you think an idea may not 

work. Give them a chance to reply to your 

argument. 

Actually using the campaign is the best 

recognition you could give a student. If you 

do use the campaign, keep the creator informed 

as to its results. They may see ways 

to improve the campaign once it gets 

started. 

Both students and theatre owners will 

benefit from such an exchange. The students 

get some practical experience and the 

theatre owners get a new and unique approach 

to profits. 

¥H1E AODLISTDCAL WD¥M S DNTTEK-C: 

MODEL A. STANDARD PLEATING CLIP. 

MODEL B COLUMN PLEATING CLIP: SOFT. 

CURVED PLEATING GIVES AUDITORIUM 

WALLS A FLOWING, ELEGANT LOOK 

MODEL D. PILLAR PLEATING CLIP: LOOK OF 

FREE HANGING DRAPERIES, PLUS EASE OF 

COLOR COORDINATION. 

Wall Drapery | 

System 

ZIW'§ 

WITH ECONO-PLEAT EACH AUDITORIUM 

HAS ITS OWN DISTINCTIVE LOOK, WHILE FUL- 

FILLING THE ACOUSTICAL NEEDS. 

PATENTED ECONO-PLEAT BRACKET AND 

PLEATING CLIPS ARE DESIGNED WITH THE 

FUTURE IN MIND, AS THE CLIPS ARE INTER- 

CHANGEABLE AND CAN BE MIXED OR RE- 

PLACED WITH A DIFFERENT PATTERN WITH- 

OUT REPLACING THE BRACKET. 

ECONO-PLEAT OFFERS YOU MORE! 

EASTWE5T CARPET CO. INC., 2664 S. LA CIENEGA, LA., CALIF. 90034 (2131 871-1690 

j^ 

© COPYRIGHT- EASTVi/EST CARPET CO., INC. 1975 

Patent No 3785426 K0 

OUR MAIN LINES 

HORIZONTAL XENON LAMPS 

(7kw/6l

"CONTINUOUS PERFORMANCE" is 

t-he keynote of our industry. To keep 

the show going your equipment must be 

dependable, easy to handle and boost 

a long lifetime of service. 

Any one of our fine products can be 

used as on example. Kinotone's FP-20 

35mm projector, o standard in the industry, 

has proven its ability by exceeding 

the expected lifetime of comparable 

projectors. We expect nothing less 

from 

our equipment—and you shouldn't 

either! 

Another "CONTINUOUS PERFORM- 

ER" is Kinotone's ROTOMATIC, the 

First and still the finest No-Rewind 

System available for 35mm or 70mm 

operation. 

Other systems 

can damage your image. 

Kinotone's fine line of equipment includes 

solid state sound systems, automation 

and accessories for completely 

automated booth and auditorium operation. 

FOR QUALITY PRODUCTS 

call your favorite theatre supply dealer 

or contact: Kinotone Incorporated 

257 Tenth Avenue Paterson, New Jersey 07524 201/279-9700 9701 

RotoMatic 

The First No-Rcwitid Hysler 

DP-75 FP-23 FP-20 FP-16 

The "Professional" 

16mm Projector 

BOXOFFICE :: August 8, 1977 47

Arson—America's Billion-Dollar 

Crime Is 

Aison, America's newest billion dollar 

crime, is growing out of hand. But. it can 

be stopped, according to John Wrend. vicepresident 

of the Property Loss Research 

Bureau (PLRB). 

Communities can and should organize 

cooperative task forces to fight arson, Wrend 

said. The ideal task force combines the 

talents of police, fire, insurance, the district 

attorney, and other officials and experts. 

Arson must also be given higher public 

visibility by adding it to the Federal Btireau 

of Investigation Part I list of crimes against 

Growing Out of Hand 

property. Currently, arson is a Part II crime 

and, as such, receives lesser statistical and 

enforcement attention. 

Property losses due to arson totaled $1.25 

billion in 1975, the year for which most 

recent data is available. Based on yearly 

trends, 

KNEISLEY 

arson may have exceeded $2 billion 

in property losses last year, Wrend explained. 

Arson property losses have risen to the 

same level as losses from burglary and auto 

theft, Wrend said. 

Now, the average arson fire costs $4,399 

has, 

at prices you can afford: 

• The "XENEX" LAMPHOUSE. Accommodates 1,000 through 4000 

Watt HORIZONTAL Xenon Lamps. Well constructed, heat insulated 

housing. Complete rear instrument panel, lamp focusing control. 

Adjustable nose cone. Interlocked circuit precludes operation 

when doors are open. Automatic ignition available. MODERATELY 

PRICED! 

• NOW AVAILABLE: XENON CONVERSIONS, with magnetic arc 

stabilization, for Ashcraft Lamphouses, nine Models of Strong Angular 

Trim Lamphouses, Strong 1 KW., Strong Mogul, Peerless 

Magnarc, Brenkert Enarc. All, except Strong 1 K.W., utOize 

14" dichroic coated glass reflector. Strong 1 K.W. Conversion has 

11-3/8" silvered reflector. Special leads permit bulb rotation increasing 

life. Available in 1000 through 4000 watts, depending upon 

lamphouse. 

• MODERNIZE AND ECONOMIZE! Obtain greater screen illumination 

(22,600 lumens with a 2000 watt lamp) and better screen coverage, 

with Xenon, at lower operating costs. Xenon versus carbon 

arc. No obligation. 

THE KNEISLEY ELECTRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620 

while the average loss from fires of unknown 

cause—half of which are estimated to be 

arson fires—is $9,099. 

Wrend noted, however, FBI Part I crimes 

against property have much lower averages: 

auto theft, $1,457; burglary, $422; 

larceny-theft, $166; and robbery, $331. 

As a Part II offense, arson presently 

ranks in the same category as counterfeiting, 

gambling, drunkenness and disorderly conduct, 

Wrend said. Elevating arson to a Part 

I offense would rank it not only with robbery, 

burglary and motor vehicle theft but 

also give it the same high visibility as 

criminal homicide and forcible rape. Loss 

of human life in arson fires is the one factor 

upon which society will demand attention 

and action, Wrend observed. 

"Were arson given the Part I classification 

it deserves" Wrend said, "the gathering 

of statistics and reporting would be greatly 

improved and enforcement agencies would 

be in a far better position to establish priority 

more in line with what is happening in 

the real world of crime. This in turn would 

help solve conflicts over jurisdiction and 

responsibility, and would stimulate cooperation 

among fire departments, police officials 

and private industries." 

Organize a Task Force 

Wrend said the grim rise of arson losses 

requires communities everywhere to consider 

arson task force groups to curb this 

crime. Under the task force concept, police 

and fire investigators, as well as insurance 

company investigators and deputy state fire 

marshals, operate in coordination with the 

state's 

attorney, district attorney or prosecutor. 

Functioning like a quarterback, the prosecutor 

can offer leadership in defining action 

programs, encouraging cooperation, improving 

communications, settling jurisdictional 

questions that sometimes exist between 

police and fire services, and can 

provide legal guidance for effective investigative 

procedures. 

The MODERN THEATRE SECTIOf

Wrcnd pointed out that, up to now. too 

leu arsonists are caught and punished. Onl> 

.ihoiit one per cent of arsonists are apprehended 

and convicted, according to a Stanford 

Research Institute report. Through the 

task force approach, with the local prosecutor 

involved from the start of arson 

investigations, Wrend contends that criminal 

indictments by grand juries could be increased 

and the ultimate conviction rate 

"substantially increased." 

Antiquated laws also can be improved 

&tate-by-state to curb arson, Wrend said. He 

believes the public should support legislation 

to reform "blind trust" laws so enforcement 

agencies can determine property owners 

during an arson investigation. 

"Unscrupulous property owners use blind 

trusts to hide their identity," Wrend explained. 

"These legal trusts have been used 

by slum owners and arson profiteers to bilk 

insurers out of millions of dollars a year. 

Policy-holders eventually must pay these 

costs." 

Many states also should revise the obsolete 

arson provisions in their penal code. 

Wrend said. "In some states the crime of 

arson is limited to the burning of one's own 

building while a number of states make 

arson only a misdemeanor. In other states, 

the statute of limitations during which an 

arsonist can be charged is limited to one or 

two years." 

To assist communities and others in their 

arson control efforts, Wrend announced an 

Arson Information Kit providing guidelines 

for establishing an arson awareness program 

and task force. 

The kit was prepared by the Property 

Loss Research Bureau and the American 

Mutual Insurance Alliance. An affiliate of 

the Alliance, the PLRB is 

a non-profit association 

of over 100 insurance companies. 

Copies of the Arson Kit are available at 

production cost: $1.50 each plus shipping 

in bulk quantities, and single copies at $3 

each including postage. 

^Buy neiuTheQtre Chair? 

Qt Factory Direct Price/ 

NO DEALER! NO DISTRIBUTOR! 

NOFOOLIN'! 

Improved design. 

Plastic, semi or 

fully unholstered 

ALL WITH 

AUTOLIFT 

SEATS 

for easy cleaning 

Best quality 

materials thruout. 

Write or call 

C. W. Lazaroff for 

free Full Color 12 page 

"Seatsys" Catalog. 

If ifs a matter of 

^ give and TAKE... 

makes it one 

and the same! 

• High speed ticketing increases customer flow 

• Tamper-proof non-resettable counters provide 

instant analysis of tickets 

issued 

• Last ticket feature automatically locks before last 

few tickets pass through 

• Unit can be easily reloaded without 

interrupting sales 

• Adaptable to your requirements for ticket design 

• Full year warranty 

Years of Dependable Ticketing 

^ 

CaU your dealer or write 

CONSOLIDATED ENGINEERING MANUFACTURING CORP. 

1515 MELROSE LANE P.O. BOX 105 

FOREST HILL, MD. 21050 (301) 838-0036 

REWIRING OR MULTIPLEXING? 

SAVE 30 to 60 PERCENT 

ON DRIVE-IN SOUND 

How? Cinema Radio can save you this amount. 

Rewiring and multiplexing costs about $10,000 

on a national average for a 300-car skytop. This 

cost can be cut to $7,000 through Cinema Radio. 

And, as capacity increases, savings become 

even more dramatic. In a 1,000-car drive-in, the 

cost goes from $35,000 down to $14,000, a mammoth 

60 percent savings. 

Interested? Write or call us collect. 

.cinCIMA'RAdio. 

B OXOFFIC E 

HUSSEY MFG CO , INC 

NORTH BERWICK. ME 03906 

Tel. 207-676-2271 

.'\ugus 

ONE LINCOLN PLAZA NEW YORK, N. Y. 10023 

(212) 787-5452

Urge Theafre Patrons to Come Again 

By Maintaining Pleasant Environment 

The following article has been adapted 

from material induded in a recent 

NATO of Texas Bidletin. 

A veteran exhibitor once reportedly 

quipped. "I don't care if the picture 

cost millions of dollars and that the stars 

got headlines every time they kissed one 

another; if there's no toilet paper in the 

washrooms, you're dead." 

It's the theatre that is vital. The manager, 

and the pictures he or she shows, may bring 

&ô 

%êJcOy STRUCTURES 

ENGINEERED FOR 

STRENGTH AND BEAUTY 

Manufactured and Installed 

By Our Own 

Highly Trained Crews 

audiences in; but, it's the theatre that brings 

them back, or in some cases, keeps them 

from coming back. 

It is important that the theatre be more 

comfortable, more efficient and more attractive 

than the homes of the patrons. It 

must be clean, spotlessly so, and it must be 

well ventilated. It must be in perfect working 

order— all plumbing facilities, water 

fountains, and doors. Seats must be solidly 

based, upholstery must be in good repair 

SCREEN 

TOWERS 

Hundreds ot top quality Selby towers used by 

the finest theotres for 25 years. Engineering 

skill 

ond integrity at low cost. 

and lighting must be perfect. There's no 

excuse for dim or burned-out bulbs anywhere—from 

the marquee to the washrooms. 

Members of the theatre staff must be 

prepared to give the kind of service audiences 

have a right to expect. A cheerful 

"hello" or "good evening" from a pleasant 

smiling woman in the cashier's booth is 

infinitely more desirable than a brusque 

"how many" from one who scowls and is insensitive. 

The person in the booth need not be 

a young, glowing beauty queen; she can be 

a grandmother. It is the grooming and disposition 

that makes the person an important 

adjunct to the theatre's public relations 

image. Of equal importance, too, is that the 

cashier ought to be able to know the 

answers to the questions patrons ask. 

The ticket-taker must never be too busy 

or too preoccupied to say "thank you" to 

those handing over their tickets. As with 

the cashier, the ticket-taker always should 

be able to have quick, courteous answers to 

patrons' questions, which in most cases deal 

with starting times, availability of seating 

and the next attraction. The same applies 

to ushers—from their grooming to a courteous, 

alert manner. 

Concessions 

Managers depending on the concessions 

center to add significant profits to the entire 

operation must bear in mind that how 

it looks and how it is stocked is important. 

Even more so is how well it is managed. 

There always should be a sufficient number 

of people working behind the counter 

during busy periods, each one keeping a 

careful eye out for the youngsters who 

barely can be seen in the crowds. If it is at 

all possible to serve people in turn by persuading 

them politely to get into the habit 

of standing in line, then do so. If not, then 

alert 

staff members need to be on the lookout 

for crashers, taking care to serve those 

gentler souls who have been pushed aside. 

Now then, where is the manager while 

everybody else is working so hard to establish 

the theatre as a home away from home? 

He or she is all over the place! 

The manager is backstopping personnel, 

eyeing the screen and projection booth to 

make sure nothing is wrong and noting the 

flickering light bulb, arranging for its replacement 

as quickly and conveniently as 

possible. He or she is checking the washrooms 

to make sure they are spotlessly 

all this, clean. In addition to of the manager 

also is standing in the lobby, greeting 

incoming and outgoing patrons—all by 

name if possible! 

Exposure 

Since the success of this movie business 

depends on the sale of tickets to as many 

people as possible, it is advisable for managers 

to try to build their audiences whenever 

possible. One possible way is to be 

wherever the potential audience is, and be 

there in as favorable a light as possible. 

Distributing heralds in the streets or study 

guides in schools is the kind of showman- 

Conlinited on page 61 


n 

SFATS from Simplex is tlie 

most advanced automation 

system on tlie marlcet today! 

(and saves you money, too!) 

HERE'S WHY: 

SPATS from Simplex is a Single Projector Automated Theatre 

System, created for use with platter systems and giant reel 

projectors, with fully automated single button control from 

picture start to intermission and theatre closing. 

SPATS combines the best of all automation systems, 

PLUS these unique features: 

D Interchangeable, fully-identified relay system, with 

s pare relay provided 

D Manually adjustable performance sequence 

D Manually adjustable performance duration 

D Complete manual overide on all automatic controls 

D All UL components utilized where applicable 

D Schematic diagram screened on inside panel cover for 

easy service 

D Manual intermission selection provides for either 

full stop or brief intermission if film should break or 

split occur 

D Panel markings identify function and external 

connection of each terminal on each terminal board, 

for easy installation and maintenance 

D The Simplex trademark guarantees unconditional 

quality which you and other exhibitors have relied on 

for over 50 years 

This new Simplex line of automation systems also includes: 

SPATS 

Single Projector Automated Theatre System for 

Drive-In Theatres 

TAPS I 

Two Automated Projector System—for use with 

two projector change over reel-to-reel systems 

TAPSn 

Two Automated Projector System for Drive-In 

Theatres 

Call your nearest NTS salesman today for information on any one of 

the superior automation systems from SIMPLEX! 

llfS 

SPATS 

automatically controls: 

House light dimmer 

Curtain 

Theatre music 

Projector motor 

Projector lamp 

Change over shutter 

Film sound 

Lens turret (additional equipment needed) 

BOXOFFICE Aiieiist S. 1977

For Mote and Faster Food Sales— 

Consider the Microwave Oven 

By PETE DALY 

Food Sysienis Consultant 

Litton Microwave Cooking Products 

For the drive-in theatre operator in particular, 

food service sales should deliver 

substantial additional dollar volume and 

profit over and above boxoffice revenue. 

If you serve good food quickly and attractively, 

you may find you have a real 

money-maker on your hands. It can even 

be the deciding factor that brings a number 

of people to your theatre rather than to 

competitors. 

To get that kind of action, however, you 

need to give customers more than just candy, 

popcorn, ice cream bars and beverages. 

That means hot foods, sandwiches especially, 

but by no means excluding a carefully 

selected limited assortment of other 

fast food items. It also means cquipmint 

that can heat those foods fast— preferably 

in seconds. 

As a theatre operator primarily, you may 

not be aware of the increasing importance 

microwave ovens have assumed in commercial 

k tchens in the last few years. The basic 

microwave oven was invented only 30 years 

ago, and the first practical units for restaurant 

use did not arrive on the market in 

quantity until the early 1960's. 

Microwave oven cooking has special advantages 

for theatre food services. Besides 

its ability to reheat hot food items in literally 

seconds, it also makes it practical to 

pre-portion and even pre-assemble some 

items (such as hot dogs) thereby shortening 

the length of time required to prepare and 

deliver food to the customer. Speed of service 

can add quite a few dollars of additional 

volume which would otherwise be lost. 

Because the foods can be heated immediately 

to order, they do not have to be fully 

cooked in quantity and held ahead of time. 

When you must do that, you will inevitably 

imdcr or over estimate, in which case you 

lose 

either customers you couldn't serve or 

food that had to be thrown out because it 

was no longer edible. 

Perhaps even more important, use of microwave 

ovens will permit you to expand 

your varieties of hot foods without installa 

tion of equipment such as grills and deep 

fat fryers requiring expensive and space 

taking plumbing and ventilating equipment 

Your kitchen can, in fact, be ultra-compac 

yet able to produce an assortment of foods 

sufficient to encourage maximum food 

spending by your customers. 

Microwave Principles 

Because microwave oven cooking is such 

a radically new concept, you should first 

know something about the principle of microwave 

cooking, guidelines in purchasing 



BOXOFFICE :: 

August 8. 1977 53

Coca-Cola Large Drink' Effort 

Results in Increased Sales 

Frank Novak, vice-president of the 

Neighborhood Group of Motion Picture 

Theatres says his theatre group has just 

completed a very successful full quarter 

concession promotion called th; "Coca-Cola 

Large Drink" promotion. 

"The 'Coca-Cola Large Drink" promotion 

is actually part of a continuing effort our 

circuit initiated at the beginning of our fiscal 

year to place greater emphasis on improvement 

in our concession operations." 

Novak said. 

"We've been creating incentives for our 

managers to train their concession personnel 

in the productive aspects of suggestive selling. 

This promotion provided excellent 

opportunities for our attendants to test 

thîr 

ability in selling large drinks and. when the 

patron returns for a free popcorn refill, 

perhaps make additional sales." Novak continued. 

E.xplaining how the promotion worked. 

Novak said, "Each person purchasing a 

combination large drink and any size cup of 

popcorn is given a special printed coupon by 

our concession attendant. 

Con linnet! i pui;i 57 

(I ilH loiipons for the 

.supplied by Coca-Cola. 

PROMOTION RESULTS* 

Our popcorn cups have been such a 

smash, we decided to do a sequelpopcorn 

boxes! And like our cups, 

they come in five sizes, three-colors 

and they cost no more than what you 

are now using. 

Send for samples and please indicate 

me of your present jobber. 

Buttorfuly Inc* 

P.O. Box 7937 B 

Richmond.Virginia 23223 

(804)643-8359

When it comes to making great popcorn, and giving 

it great taste, Durkee promises a lot, because we 

have the products that make great popcorn. 

Promise 6. Durkee Pop'AU. 

This hquid popping oil goes to work fast, and it 

won't gum up the works by gumming up the equipment. 

Promise 7. Durkee Popex. 

A coconut based, colored, semi-liquid popping, and 

seasoning oil that extends shelf life. 

Promise 8. Durkee Dress-All. 

The buttery flavored, colored topping oil that adds 

the final touch to popcorn. 

With every Durkee product, you get the promise 

of a quality product. And the promise that the 

product you buy will do what we say it will, or 

we'll refund your money. 

And we're not just 

saying it to butter you m. 

DURKEE FOOD SERVICE CROUP 

up either, we mean it. ^" ©urKge 

OXOFFICE 

August 

Every product is a promise

REDDI-POP 

Microwave Ovens— 


microwave equipment and fundamental principles 

in the use of microwave. 

The effect of microwaves on food was 

discovered accidentally in the early 1940"s 

by a radar technician working in a refined 

radar field. He discovered that a candy bar 

he had placed in the pocket of his lab jacket 

had melted. 

This led to design and manufacture of 

the first microwave ovens which were heavy, 

expensive and unreliable. The principle of 

Sparkle-up your popcorn Sales 

...and Profits! 

'~~~~^ 

r 

^^'->>»^W->'J5 

TOPS IN RICH BUTTLRY FLAVOR AND TEMPTING AROMA 

Pop with Reddi-POp PO-— C^,.^r,ir,„ thor, tr^r^ v.Hth 

Golden Popper Toppei 

delicious top selling... top profit itenn. Rich golden color 

enhances every serving. 

Both are easy to use, serve or dispense. Economical 1 

GOLDEN POPPER TOPPER I POPCORN SEASONING 

iral Butter Flavor) ^1 (Economical one- pound solids) 

— ._^, .^^ ORDER FROM YOUR 

DISTRIBUTOR 

Wnte for merchandising 

ideas and details on full line of popcorn products 

DOUBLE-D FOODS, INC. 

Wholly owned subsidiary of Miami Margarine Co. 

14970 E. Don Julian Road. Industry. CA 91746. 213/968-8221 

today's sophisticated and much less expensive 

ovens has not changed. 

Basically, microwave ovens are still radio 

transmitters, directing radio frequency microwaves 

into a metal box which is the oven. 

All microwave ovens have the same transmitter 

frequency, 2,450 MHz. These waves 

are not even the first or second cousins of 

the X-ray and do not share their ability to 

injure human tissue through accumulated 

exposure. 

It is significant that with the several million 

microwave ovens already produced and 

in commercial use, there is no recorded incident 

of any individual being harmed by 

their rays. 

What Do Microwaves Do 

And How Do They Cook? 

Microwaves heat only those substances 

which will absorb their energy. The molecules 

of the absorbing substance are so agitated 

by the microwave energy coming into 

them that they vibrate and rub together at 

incredible speed producing heat through 

friction. 

Substances which transmit or reflect microwave 

energy absorb very little of that 

energy. Metal, for example, reflects microwave 

energy which enables the metal shell 

of an oven to contain the rays without letting 

them escape. 

Substances such as china and glass as well 

as various plastic and paper products will 

transmit the rays without being heated. This 

is why foods can be pre-portioned ontoj 

plates of paper or plastic and heated in thej 

oven without making the containers them 

selves too hot to handle. 

Fortunately for microwave cookery, wa 

ter, fat and sugar absorb microwaves eager 

ly. If they didn't food would not respond 

microwave cooking. 

The heart of the microwave oven is th 

magnetron unit. This is a tube that convert 

electrical energy to microwaves and direci 

them into the cavity. The microwaves at 

four to six inches long, so they require onl 

a fine steel mesh embedded in a glass wii 

dow to keep them from leaking through tl' 

oven door. 

Because metal reflects the waves, use i 

a metal tray in 

the oven prevents absorptic 

into the food from below. The waves con 

into the cavity through its floor, which 

made of fiberglass. The steel bottom pla: 

of the shell beneath it prevents the wavi 

from escaping the bottom of the oven. 

If metal gets too close to the stainhs 

steel sides or top of the oven, it will :c 

against it, causing the surface to pit. A'. 

may even burn a hole in the metal. Tl 

magnetron itself can be damaged by arci 

in some ovens, although it can and shoic 

| 

be shielded against such an occurrence. 

Since there is no advantage in using me 

for any food container inside the oven, 3 

should ban the use of any metal inside 

microwave oven cavity. 

Because of the differing concentration 

microwave absorbing substances in foi 

some will heat more rapidly than other 

microwave ovens. Baked goods, for ex 

pie, are less dense than most and have c 

Continued on pagi iJ'- 

56 

The MODERN THEATRE SECT «

;ct 

li 

^ 

'Large Drink' Promo 

Continued from paiie 54 

"The coupon is redeemable for one free 

popcorn refill when the patron returns with 

the empty popcorn container. Our attendants 

are trained to 'suggest' additional sales 

when the patron returns for the free refill." 

Novak continued. 

"C oupons are primarily disp

SPRAY O'DOLD 

TOPPING OIL 

PVO's "Magic Ingredient' has that butter-like 

smell that makes em popcorn hungry. Looks and 

tastes like the high-priced spread at a lot less 

cost. No refrigeration. No waste. 

TASTEE POP popping and seasoning oil adds 

golden color, tastes delicious. Wrapped, premeasured 

bars ready to use. 

PVO International Inc. 

Call your distributor or 

Mike Bresnahan 314/621-4345 

3400 N. Wharf, St. Louis, MO 63147 

Vegetable Oil Is Our Middle Name 


Conlinued from page 56 

sderable moisture in them, hence they heat 

very quickly. 

Care must be taken not to over-heat items 

such as rolls or pastries. Other factors 

affecting speed of cooking are the energy 

capacity of the oven, the temperature of the 

food, it density, weight, thickness and shape. 

Outside In 

These factors arc important because of 

the way microwaves work. Contrary to a 

popular misconception, foods do not heat 

from the inside out but from the outside in. 

The waves have a ma.ximum penetration 

depth of approximately 1 '2 in. Further 

penetration is by the normal, slow process 

of conduction within the food. 

In establishing a standard time for correct 

heating of a specific food, then, you must 

standardize each factor in order to maintain 

cooked food quality. Experimentation is 

often necessary, as just a few seconds either 

way can make all the difference. 

If you have pushbutton controls on your 

oven, you should check them frequently to 

make sure they have not drifted. The oven' 

controls should be easily readjusted when 

needed. 

Since neither the oven, nor the air in the 

oven are significantly heated, the amount 

of food heated at one time will definitely 

affect the time of reheating. 

For example, if it takes ten seconds 

heat one hot dog (pre-assembled with the 

bun and wrapped), it may take 25 to 30 sec 

onds to heat four hot dogs of the same sizi 

and type. Note that the times are not di 

ly proportional to the quantity or the weight 

Again, some experimentation will be neede 

to find the exact times to heat differin 

quantities. 

Since the sides of the oven are not heate 

food spilled or spattered will not coo 

against the sides. It will wipe off easily 

done promptly. Otherwise, spills will evei 

tually carbonize, and in that form, may a 

against the metal sides causing pits. F( 

this reason, the oven should be cleaned re 

ularly with a damp cloth. 

How Fast Is a Microwave? 

In general, it can be said that microwa' 

is very fast indeed. Some foods can be ful 

reheated to desired serving temperatures 

only ten per cent of the time required in| 

regular oven, or even less. 

Most portions that would be reheat 

by microwaves in a typical drive-in or wa 

in theatre would probably take between 

and 30 seconds—somewhat longer wh 

several are heated at one time. 

For this and other reasons, a theatre fop 

service should buy a commercial, rati 

than a consumer, model microwave ov 

Most commercial ovens have higher enei^ 

output and larger oven capacity than do 

consumer ovens. 

The magnetron in commercial ovens n 

deliver around 1.300 watts of power cc 

pared to about 630 watts for most consur 

ovens. In addition, commercial ovens 

built for heavy duty usage since they r 

be used several himdred times a day 

Durability of the door frame is import 

58 

The MODERN THEATRE SECT

— 

1 

IS the door leeenes heavy usage in a comncrcial 

kitchen. 

S.iiiiJuiches are always a popular item 

ale ai nighl and they lend themselves well 

o reheating in a microwave oven. With 

oasi meat sandwiches, for example, you 

hoiiki slice the meat as thin as possible to 

ireak connective tissues. Otherwise, the 

neat may become tough when reheated. 

Meat can be portioned ahead of time, 

hen covered and stored in the refrigerator 

ordered. Meats, by the way, should be 

)re-portioned only on the day they are to 

e served. 

Before heating a sandwich, fluff it up 

oosely on the bim or bread. Buns should 

e either toasted, day-old or made from an 

g-rieh dough, 

A Popular Dish 

While casserole dishes may not eurently 

be included on your drive-in's menu, 

hey could well be developed into a popular 

tem. They can easily be cooked the day bcore, 

cooled, portioned, covered and stored 

refrigerator until ordered. Because caserole 

dishes are moist, they reheat quickly 

microwave ovens. 

Incidentally, all foods should be covered 

the refrigerator to avoid drying out. If 

1 dry, foods will not reheat properly in 

le microwave oven. 

In refrigerator storing, it is important 

lat foods be placed so that the air will cirulate 

around them. Don't stack the foods. 

ie careful that foods don't cool too slowly 

hey can become sour. 

Continued on pane 60 

Server 

Americas most ( 

j 

APPROVED BUTTER CONCENTRATE 

FOR 

BUTTERED POPCORN" 

ODELL'S 

99.95% PURE 

ORIGINAL ANHYDROUS 

BUTTERKir 

(THE REAL THING - NOT A SUBSTITUTE) 

more volume per pound . 

. . . less cost per serving 

. . 

• No waste — No rancidity — No curd 

• No water — No soggy popcorn 

• Needs no refrigeration 

• Makes pre-packaging possible 

• Save time — Speeds service 

• Profits — Profits — Profits 

ORDER NOW! Write us for the name and address of the distributor serving your area. 

ODELL CONCESSION 

P 0. BOX 280 CALDWELL, IDAHO 83605 TEL.: 208-459-8522 

More sales, less expense, nnore 

profit . . . Happier customers — 

all when you pop "Live." Gold 

Medal Poppers merchandise 

your popcorn better . . . help 

you sell more. And Flavacol 

Seasoning Salt helps, too. 

SPECIALTIES CO. 

iUMininin! 

Write today for complete details. Gold Medal, the nation's 

leading manufacturer of popcorn equipment, with 125 

Gold Medal distributors to serve you. 

ASTROPOP 

. Super 20 

20 oz. Kettle 

with oil pump 

,|| 

Counter model 

$1725.00 

43 Others from 

$415.0 



Foods such as rice, spaghetti and noodles 

should be cooked until tender before chilling. 

After the initial cooking, they are 

drained and rinsed thoroughly with cold water 

which removes excess starch. Noodle 

products should be moistened with some 

water, then stored.—while fully cooked rice 

should be drained and stored without water. 

Microwave Defrosting 

A number of foods can be obtained commercially 

only in frozen form, such as seafoods. 

Other convenience foods are available 

in both frozen and ready-to-cook form. 

You can always thaw frozen food products 

by taking them out of the freezer and 

placing them in the refrigerator about 48 

hours ahead of time, but this requires a precise 

estimation of future need. 

With a microwave oven in your food 

service area, you can estimate refrigeration 

defrosting conservatively and rely on microwave 

for quick defrosting. 

To avoid partial cooking in the microwave 

defrosting process, the oven must have 

an automatic defrost cycle. A typical defrost 

cycle will transmit the microwaves into 

the cavity for 15 seconds, then rest for another 

30 seconds, repeating the process until 

the food is thawed. 

Since microwave heat penetrates from the 

outside to the inside, and because microwaves 

penetrate ice more slowly than they 

do unfrozen food, this will start the melting! 

process around the outside of the food, converting 

some of the ice to liquid without 

cooking the food. 

While the microwave rests during the 30' 

second interval, the heat is naturally conducted 

toward the center of the food which 

releases still more liquid. 

Cover the Food 

There are two reasons most foods should 

be covered in a microwave oven. One is to 

prevent spattering. The other is to retain 

moisture in the food so heating can continue 

at a maximum rate. Also, covering will help 

the food retain its best flavor and appearance. 

The exception to this general rule is the 

heating of bread and pastries. These foods 

have a good deal of moisture in them and 

covering would cause them to become soggy. 

Because microwaves penetrate breads 

quickly, they only appear to heat from the 

inside 

out. 

Since baked products are drier on the 

outside, they can be cool to the touch while 

the inside, retaining more moisture, can actually 

be overheated. 

In general, the best serving temperature 

for sandwiches and pastries will be about 

120", compared to 145 to 155° for meats 

and vegetables. Soups and hot beverages 

should be served about 175" to 185.° 

The microwave oven does indeed havt 

many advantages for the food service opera 

tor in the theatre. All of them lead him ir 

one direction—toward a better, more pro! 

itable and satisfying service. 


— 

Environment— 

Continued from /uiiic 50 

ship that reaches audiences for a particular 

picture. However, managers are looking for 

audiences for all pictures, so to reach these 

people they should make their theatres an 

element in people's daily lives. 

Many towns have Welcome Wagons, 

which visit new residents and advise them 

on offerings in the community. Managers 

should see to it that their theatres are part 

of that welcome in the form of guest tickets 

and letters of invitation. 

Managers can help new parents celebrate 

the birth of a son or daughter, newlyweds 

celebrate a wedding or youngsters their 

birthdays in the form of a greeting card 

with a ticket. It is wise, too, to remember 

students and senior citizens with special 

discount cards. 

Sound 

The theatre man who wants to give his 

audiences the best possible sound reproduction 

needs more than the ability to listen. 

When sound goes fuzzy or boomy or weak, 

or when an unwelcome hum is heard, the 

theatre man and/or his projectionist must 

know what to do and be capable of doing 

it. This knowledge need not extend to the 

training and skill of a qualified sound engineer, 

of course. It should certainly involve 

a capacity for immediate, if minor, sound 

corrections or parts replacements. It also 

should include proper maintcn.ince routines. 

Periodic servicing by a qualified sound 

engineer is a "must," but there should be 

more. Theatre man and projectionist should 

be given demonstration-lectures on what 

needs to be done daily to keep sound equpimenl 

functioning at its best. And, of course, 

what should he done in emergency situations 

Tht projc Iionist. speei should ha 

a complete understanding of the equipment 

that is his responsibility, and he should have 

the proper tools and the know-how to test 

it himself— daily, before the show starts 

and to replace or adjust or clean whatever 

THE RETURN 

parts need such care. Service manuals are 

available; they belong in the projection 

booth lor constant study and reference. 

ofthc 

"^ 

•• GOLDEN PROFITS •* 

.# starring • 

• Genuine James River Brand # 

Smith!ield Barbeque 

• • • ••••••• 

• • • < 

Bring throngs 


of hungry customers into your drive-in concession stand with 

the No. 1 show-stopper James River Smithfield Barbeque. Lean meat in a savory 

sauce flavored with genuine Smithfield ham. A delicious, complete meal-on-abun. 

Ready in seconds; just heat, serve. 

Boost check averages and customer satisfaction with James River Barbeque. 

Earns better profits for you than hot dog and hamburger sales. For the best box 

office reviews, serve the best genuine Smithfield Barbeque. 

And to promote your foodserviee at intermission, use our special film trailers. 

For more information, write: 

Smithfield Ham& Products Co. 

-^rr^: The Name MilKLEY 

^ on your machine means 

performance and profit 

PettiPop 

Manley has a model for every capacity . . . every operation 

• Indoor and Drive-in Theaters • Retail Stores 

• Stadiums • Commercial Popping 

You tell us your needs. We'll supply equipment tailored to 

your operation that will produce more popcorn . . . more 

profit. It's that simple. 

"Wc, 

Write or phone for sizes, production capacity, specifications 

and prices. Prices are always competitive. 

^.^j^ 

Our representative, at your request, will be glad to call 

and make recommendations that will improve your profit 

picture. 

A single source for all your popcorn needs. 

p. O. Box 1006 • 1920 Wyandotte Street 

Kansas City, Mo. 64141 • 816-421-6155 

Twin Kettle Popping Plant 

BOXOFFICE August 8, 1977 61

— 

(r% 

Reed Speaker 

And Junction Head 

Patented Speaker Shutoff (when returned to post) 

available at slight extra cost 

patent No. 3,836,716 

Heavier front and grill. Heavier back. Unbreakoble 

hanger. New method of anchoring cable 

cannot be pulled out of case. 

Reed Junction Heads have theft-resistant screws 

to prevent unauthorized removal of covers. Fits 

2-inch standord pipe post. Transformers to match 

your sound system requirements. Reed Junction 

Head metal covers may be used to replace some 

plastic covers, reducing breakage and vandal 

damage common with plastic covers. 

The H ummer 

Audio Signal Generator designed for 

testing drive-in theatre speal

SpLicing— 


tabs, follow steps 4 and 5. In this case, 

however, the four-perforation tab should be 

applied with two perforations on either side 

strength, it is desirable to make an overlap 

tape splice with tape sections two frames 

long (eight perforations, figure 8). This procedure 

places the tape ends at a frame line 

(figure 9) for invisibility and provides a 

greater adhesive area. 

When making tape splices with a benchtop 

or block-type splicer, the following directions 

are important: 

1. Cut the two ends of the film to he 

spliced in the normal manner as you would 

do when making a regular cement splice. 

2. It is not necessary to scrape the lefthand 

section of film. Simply bring down the 

right-hand section so the two film ends arc 

in 

contact on the splicing block. 

3. If you are using perforated tape on a

One of them is 

a profit-maker. 

Tiie otiier one 

is fiat. 

In identical theatres serving identical crowds at identical prices, 

the one on the left will generate many more sales and greater returns than 

the one on the right. 

The one on the left is Ogden's The one on the right is your own 

What makes the difference is simple Running a refreshment service 

IS our business Running a theatre is yours Try to do both, and you II find 

that your profits are offset by such hidden costs as staffing and depreciating 

equipment And your time is unwisely spent overseeing the purchasing, 

bookkeeping, sales and maintenance operations a concession 

demands 

Better to call in the experts Ogden, with over 50 years experience 

as leaders and innovators in the entertainment field. With regional offices 

and distribution centers across the country 

Take advantage of our proven promotion, point of purchase and 

merchandising techniques for maximum per capita sales and profits. 

Take advantage of our purchasing power- year after year, for example, 

we're one of the world's top purchasers of soft drinks Take advantage 

of our expertise in such important areas as planning, design, finance and 

on-site inventory controls 

Take another look at the one on the left. Then call têl Berman, Senior 

Vice President, at (201) 964-9400 to find out exactly what the difference 

means to you It could mean the difference between profit and loss 

OGDEN FOOD SERVICES 

1435 Morris Avenue, Union, N,J 07083 

MODEL^ 

56 J

I 

Rapid 

CONDENSED INDEX OF PRODUCTS 

AMPLIFICATION SYSTEMS 

Eprad. Inc 

ATTRACTION BOARDS, MARQUEES 

& LETTERS 

Bevelite-Adler 30 

Bux-Mont 12 

Dura Engraving Corp 30 

Poblocki & Sons 42 

Sign Products 

Cliange Letter Co.i 26 

Wagner Sign Services 

iNational 3Mi 9 

AUTOMATION SYSTEMS 

Christie Electric Corp 11 

Drive-In Theatre Mfg. Co 29 

Eprad. Inc 18 

Kinotone, Inc 47 

National Theatre Supply 

(Simplexi 51 

Optical Radiation Corp 23 

Perdue Motion Picture Equipment, 

Inc 36 

Xetron Products Div., Carbons, 

Inc 

Inside Front Cover 

BOXOFFICE EQUIPMENT & SUPPLIES 

Consolidated Engineering Mfg. 

Corp 49 

Indiana Cash Drawer Co 46 

National Ticket Co 63 

Scandus 36 

Weldon, Williams & Lick 46 

CARBON ARC LAMPS, CARBONS; 

CARBON SAVERS 

Call Products 27 

The Marble Co., Inc 15 

CONCESSION STANDS, EQUIPMENT, 

SUPPLIES & CONSULTANTS 

Blevins Popcorn Co 56 

Butler Fixture & Mfg. Co 54 

Butterful, Inc 54 

Cretors & Co 57 

Double-D Foods 56 

Durkee Food Service Group 55 

S. T. Echols Co., Inc 59 

Goetze's Candy Co., Inc 53 

Gold Medal Products Co 60 

Greer Enterprises, Inc 64 

Manley, Inc 61 

Ogden Food Services 64 

Proctor Distributing Co 57 

PVO International, Inc 58 

Server Products, Inc 59 

The Smithfield Ham & Products Co., 

Inc 61 

Stein Woodcraft Corp Back Cover 

TV Time Foods, 

Inc 

Inside Back Cover 

D.^rVE-IN THEATRE EQUIPMENT 

Cinema Radio 49 

Dri-View Mfg. Co 28 

Nick Mulone & Son 42 

OXOFFICE August S. 1977 

Projected Sound, Inc 

Reed Speaker Co 

Selby Industries, Inc 

Page 

Theatre Construction Co. 

Trans-World Theatre Supply Co., 

Inc 42 

FILM HANDLING SYSTEMS, REWIND/ 

INSPECTION. AUTOMATIC REWINDS 

Eprad, Inc 18 

Kelmar Systems, Inc 43 


Page 

FILM REEL STORAGE 

Goldberg Brothers 27 

FILM SPLICER 

Ciro Equipment Co 63 

LOBBY EQUIPMENT 

Lawrence Metal Products, Inc 18 

MINIATURE GOLF COURSES 

Lomma Enterprises, Inc 16 

PAINT FOR THEATRE SEATING 

Spatz Paint Industries, Inc 26 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this /Wodern Theatre Buyers' Directory and Reference Section. Check: 

Jhe advertisements or the items on vi/hich you want more information. Then: Fill 

in your name, address, etc., in the space provided on the reverse side, fold as 

indicated, staple or tope closed, and moil. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of August 8, 1977 

D Acousti-Wall 39 

n Alpro 48 

n Arcal Theatre Products, Inc 41 

n A.V.E. Div. ot Rangertone, Inc 16, 40 

n Ballantyne of Omaha, Inc 27 

D Bauer Theatre Projector Systems 32, 33 

n Bevelite-Adler Mfg Co 30 

D Blevins Popcorn Co., Inc 56 

n Butler Fixture & Mfg. Co 54 

n Butterful, Inc 54 

D Bux-Mont 12 

D Call Products 27 

n Canrad-Hanovia, Inc 31 

n Century Projector Corp 5 

D Christie Electric Corp 1) 

n Cinema Radio 49 

D Ciro Equipment Corp 63 

D Consolidated Engineering Mfg. Corp 49 

D Cretors & Co 57 

n Dolby Laborotories, Inc 41 

n Double-D Foods 56 

n Drive-ln Theatre Mfg. Co 29 

D Dri-View Mfg. Co 28 

n Dura Engraving Corp 30 

n Durkee Food Service Group 55 

D S. T. Echols Co., Inc 59 

n Econo Pleot 46 

n Eprad, Inc 18 

Essannay Electric Mfg. Co 15 

D Filbert Co 39 

G Forest Bay Construction Corp 8 

G Mel Glatz & Associates 14 

G Goetze's Condy Co., Inc 53 

J Goldberg Brothers 27, 37 

G Gold Medal Products Co 60 

Greer Enterprises, Inc 64 

n The Delmor F. Harris Co 37 

D Hayes Equipment & Supply Co 25 

n Heyer-Shultz (Special Optics) 30 

D Hurley Screen Co 38 

n Hussey Mfg. Co 49 

n Indiana Cash Drawer Co 46 

n Irwin Seating Co 25 

D JCC, Inc 46 

D Kelmar Systems, Inc 43 

D Kinotone, Inc 47 

D The Kneisley Electric Co 45, 48 

n Kowa Optical Division (Prominar) 44 

D Lawrence Metal Products, Inc 18 

Page 

n Lomma Enterprises, Inc 16 

n Macbeth Sales Corp 3 

n Manley, Inc 61 

C The Marble Co., Inc 15 

D Mossey Seating Co 13 

D Harry Melcher Enterprises 38 

D Motion Picture Service Co 37 

D Nick Mulone & Son 42 

D Notional Theatre Supply (Simplex) 51 

n National Ticket Co 63 

D Norman & Friddell 12 

n Odell Concession Specialties Co., tnc 60 

D Ogden Food Services 64 

n Optical Radiation Corp 23 

n Perdue Motion Picture Equipment, Inc 36 

G Peterson Theatre Supply 39 

G Pinkston Sales & Service 19 

G Poblocki & Sons 42 

G Proctor Distributing Co 57 

G Projected Sound, Inc 14 

Q PVO International, Inc 58 

G Quad-Eight International 

(Quad/Eight Cinema) 45 

G Reed Speoker Co 62 

G Scandus 36 

G Schneider Corp. of America 10 

G Seating Corp. of New York 38 

G Selby Industries, Inc 50 

G Server Products, Inc 59 

G Sign Products (Rapid Chonge Letter Co.) 26 

G The Smithfield Horn & Products Co., Inc 61 

G Soundtold, Inc 19 

G Spatz Paint Industries, Inc 26 

G Standard Theatre Supply 22 

G Stein Woodcraft Corp Bock Cover 

G Strong Electric 17,22 

G Technikote Corp 24 

G Theatre Construction Co 40 

G Trans-World Theatre Supply Co., Inc 42 

G TV Time Foods, Inc Inside Back Cover 

G Universal Theatre Supply 37 

G 'Wagner Sign Services (National 3M) 9 

G Weldon, Williams & Lick 46 

G Western Service & Supply, Inc 44 

G Edw. H. Wolk, Inc 28 

G Woodbay Construction Co 24 

G Xetron Products Div., Cart>ons, 

Inc Inside Front Cover

out. 

PLAYGROUND EQUIPMENT 

Hie Delmar F. Harris Co 

PROJECTOR BULBS, XENON LAMPS: 

LAMPHOUSES: POWER SUPPLIES: 

CONSOLES 

Canrad-Hanovia, Inc 31 

Eprad, Inc 18 

JCC. Inc 46 

Macbeth Sales Corp 3 


Inc 

Inside Front Cover 

PROJECTION CHANGEOVER 

SYSTEMS 

Essannay Electric Mfg. Co. 

iZipper) 

The Kneisley Electiic Co 

The Marble Co., Inc 

Optical Radiation Coitd 

Strong Electric 

PROJECTOR LENSES 

Kowa Optical Division 

iProminar) 

(Sankori 

The Marble Co., Inc. 

Schneider Con), of America ... 

Poge 

45 48 

PROJECTORS, SYSTEMS 

Ave. Div. of Rangertone, Inc 16, 40 

Ballantyne of Omaha. Inc 27 

Bauer Theatre Projector Systems 

lArriflex Co. of America) 32, 33 

15 

23 

17 

Page 

Century Projector Corp 5 

Kinotone. Inc 47 

Quad-Eight International 

iQuad/Eight Cinema) 45 

Strong Electric 17 


Inc 

Inside Fi'ont Cover 

REFLECTORS 

Heyer-Shultz (Special Optics) 30 

The Marble Co., Inc 15 

Strong Electric 22 

REPLACEMENT, REBUILT PARTS 

FOR BOOTH EQUIPMENT 

Arcal Theatre Products. Inc 41 

Edw. H. Wolk, Inc 28 

BOXOFFICE-MODERN THEATRE 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Theatre or 

Circuit 

Seating or Car Capacity 

Street 

Number 

Position.. 

City Stofe Zip Code 

^ Fold olong this line with BOXOFFICE 

' 

Stople or tope closed. 

The MODERN THEATRE INFORMATION BUREAU 

825 Van Brunt Boulevard, Kansas City, Mo. 64124 

Gentlemen: Please have suppliers furnish me with inlormaUon on 

D AcoiMticB 

D Drink Dispensers n Screens, Indoor 

n Air Conditioning D Drive-In Equipment n Screens Towers 

D Automatic Vending D Lenses 

D Sealing 

n Building Material D Lighting 

Sound Equipment 

n Carpets 

D Playground Equipment n Theatre Fronts 

n Concessions Equipment D Projection Lamps n Stage Equipment 

D Concessions Foods n Projectors 

n Signs and Marquees 

also interested in the following subjects, companies and products 

^ Fold olong this line with BOXOFFICE oddress out. Stople . 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo. 

BOXOFFICE-MODERN THEATRE 

SCREENS, INDOOR; FRAMES 

Hurley Screen Co 38 

Technilcote Corp 24 

SCREEN TOWERS 

Nick Mulone & Son 42 

SEATING 

Hussey Mfg. Co., Inc 49 

Irwin Seating Co 25 

Massey Seating Co 13 

Seating Corp. of New York 38 

Standard Theatre Supply Co 22 

SOUNDHEADS 

Eprad, Inc 18 

SOUND SYSTEMS 

Century Projector Corp 5 

Dolby Laboratories, Inc 41 

Kelmar Systems, Inc 43 

Quad-Eight International 

iQuad/Eight Cinema) 45 


Peterson Theatre Supply 39 

THEATRE, CONCESSION CENTER 

DESIGN CONSULTANTS 

Forest Bay Construction Corp 8 

Mel Glatz & Associates 14 

Norman & Fi-idell 12 

Woodbay Construction Co 24 

THEATRE EQUIPMENT & SUPPLIES 

Filbert Co 39 

Hayes Equipment & Supply Co 25 

Harry Melcher Enterprises 38 

Pinkston Sales & Service 19 

Ti-ans-World Theatre Supply Co., 

Inc. 

Universal Theatre Supply 

Western Service & Supply, Inc. 

TRAILERS 

Motion Picture Service Co. 

WALL COVERING—DECORATIVE 

& ACOUSTICAL 

Acousti-Wall 39 

Alpro 48 

Econo Pleat 46 

Soundfold, Inc 19 

• THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY, MO 64124 


. Notionol 

THE(KEY)T0 BETTER BUYING 

FOR 

Directory 

Classifications 

THE MANUFACTURERS' & DEALERS' DIRECTORY 

of The MODERN THEATRE section of BOXOFFICE 

1. Advertising Display 

2. Air Conditioning 

& Heating 

3. Automated Theatre 

Control Equipment 

4. Concessions 

5. Decorating 

Lighting 

6. Floors and Carpets 

7. Frontage 

8. Lighting 

9. Projection 

10. Restrooms 

11. Safety Devices 

12. Sanitation 

13. Seating 

14. Sound Equipment 

15. Stage Equipment 

16. Ticket Office 

17. Vending Machines 

18. Miscellaneous 

19. Drive-Ins 

j/C OF ADVERTISED PRODUCTS or The Key to Better Buying 

... or to inquire concerning a specific subject, company or product, use the coupon 

on opposite page. 

5. THEATRE EQUIPMENT and SUPPLY DEALERS, with current addresses, 

etc., will also be foimd in this section. 

1. Advertising Display 

101 -AD SLICKS 

5436 Harford Rd., Baltir 

102-ANIMATED DISPUY 

Bux-Mont Signs, 221 Horsham Rd., Horsh. 

19044 

Traffic Control Systems Co., 2903 Delta Dri\ 

Springs, Colo, 80910 

103-BANNERS, FLAGS, VALANCES 

Acousti-Wall, 2010 Somad 

Columbus, 

43085 

Ohio 

All Notions-Copitol Flag & Banner Co., P.O. Box 8392, 

118 W. 5th St., Konsas City, Mo. 64105 

Flag & Display Co., 43 W 2)st St., New 

York, N.Y. 10010 

Notionol Screen Service, 1600 Broodwoy, N.Y., N.Y. 

10019 

BLACK LIGHT EQUIPMENT-See 501 

104-BUMPER STRIPS 

Arcode Press, 5436 Harford Rd., Boltimore, Md. 21214 

National Ticket Co., 1650 Broadwoy, New York, N.Y. 

10019 

Romar Vide Co., 1128 2nd St., Chetek, Wis. 54728 

105-CHANGEABLE LETTERS FOR 

MARQUEES, ATTRACTION BOARDS 

Acme Plostic, Inc., 4021 NE 5th Terr., Ft. Louderdole, 

Flo. 33307 

Arrow Sign Co., 1046 - 45th Ave., Oakland, Calif. 

94601 

Berloc Sign Co., 6818 Vineland Ave., N. Hollywood, 

Colif. 91605 

Bevelite-Adler Co., 14824 S. Moin St., Gardeno, Colif. 

90248 

Bulletin 8. Directory Board Mfg. Co., 2317 W. Pico, 

Los Angeles, Colif. 90006 

Bux..Mont Signs, 221 Horsham Rd., Horsham, Pa. 

19044 

National Devices Co., 1535 16th St., Denver, Colo. 

80202 

Notionol Screen Service Corp., 1600 Broadway, New 

York, Y. 10019 

New Signs, Inc., P.O. Box 1248, Clonton, Ala. 35045 

Pinkston Sales 8, Services Co., 2017 Young St., 

Dollas, Texas 75201 

Poblocki & Sons, 620 S. First St., Milwaukee, Wis. 

Sign Products, 1319 W. 12th Place, L.A., Calif. 90015 

Roy Smith Co. of Jacksonville, 365 Park St., P.O. 

Sox 2646, Jacksonville, Flo. 32203 

Troffic Control Systems Co., 2903 Delta Drive, Colo 

Springs, Colo. 80910 

106-DATE STRIPS 

Arcade Press, 5436 

Notional Screen Service Corp., Broodway, New 

York, N. Y. 10019 

Romor Vide Co., 1128 2nd St., Chetek, Wis. 54728 

107-DISPLAY FRAMES, USES & EASELS 

Arrow Sign Co., 1046- 45th Ave., Oakland. 

94601 

Bulletin 8. Directory Boord Mfg. Co., 2317 W. Pico, 


Lawrence Metal Products, 260 Spur Dr. S., 

Bayshore, N.Y. 11706 

Plastic Creations Co., 13777 N. Central Expy., Ste 

401, Dallas, Texas 75243 

Notional Screen Service Corp., 1600 Broodway, New 

York, N. Y. 10019 

Poblocki & Sons, 620 S. 1st St., Milwaukee, Wis. 53204 

Romar Vide Co.. 1128 2nd St., Chetek, Wis. 54728 

Stein Woodcraft Corp., 22 Sprague Ave., Amityville, 

N.Y. 11701 

108-FILM CODE RATING SYMBOLS 

Arrow Sign Co., 

94601 

45th Ave., Oakland, Colif. 

Harry K. McWillioms Assoc 

51 Lafayette St., 

N.Y , N.Y. 10013 

Notional Screen Service Corp., 1600 Broadway, N.Y 

109-LETTER REPAIR 

Acme Plastic, Inc., 4021 NE 5th Terr., Ft. Louden 

Flo. 33307 

Bux-Mont Signs, 221 Horsham Rd., Horsham, 

19044 

Notionol Devices Co., 

1 6th St., Denver, 

Colo. 80202 

110-MATS, HERALDS, WINDOW CARDS, ETC. 

Notional 

Sere 

111-PORCELAIN & ENAMEL SIGNS 

Berloc Sign Co., 6818 Vineland Ave., N. Hollywood, 

Colif. 91605 

W. H. Brady Co., 2223 W. Camden Rd.; Milwaukee, 

Wise. 53201 

Bux-Mont Signs, 221 Horshom Rd., Horsham, Po 

19044 

112-SIGN PUSHERS & BORDER CHASERS 


94601 

Bux-Mont Signs, 221 Horsham Rd., Horsham, Po. 

19044 

Sign Products, 1319 W. 12th Place, Los Angeles, 

Calif. 90015 

113-SIGN LEHERS, MISCELLANEOUS 

Acme Plastic, Inc., 4021 NE 5th Terr., Ft. Louderdole. 

Flo. 33307 

Arrow Sign Co., 1046 - 45th Ave., Ooklond, Calif. 

94601 

Berloc Sign Co., 6818 Vinelond Ave., No. Hollywood, 

Calif. 91605 

Bevelite-Adler Co., 14824 S. Main St., Gardeno, Colif. 

90248 

Bulletin 8, Directory Boord Mfg. Co., 2317 W. Pico, 


Bux-Mont Signs, 221 Horsham Rd., Horsham, Pa. 

19044 

Dura Engraving Co., 133 W. 20th St., N.Y., N.Y, 

10011 

Notionol Screen Service Corp. 1600 Broadwoy, New 

York, N. Y. 10019 

New Signs, Inc., PC Box 1248, Clonton, Ala. 35045 

Pinkston Soles 8, Service Co., 2017 Young St., Dallas, 

Texos 75201 

Sign Products, 1319 W. 12th Place, L.A., Calif. 90015 

Wogner Sign, 6850 S. Harlem, Argo, III. 60501 

114-SIGNS, ADMISSION 

Arrow Sign Co., 1046 - 45th Ave., Ooklond, Colif. 

94601 

Bulletin 8< Directory Boord Mfg. Co., 2317 W. Pico, 


Drive-ln theotre Mfg. Co., 709 N. 6th St., Konsos 

City, Kos. 66101

FREE self-mailer coupon preceding this seetran prorided to bring you full information on any advertised product. 

Zc,c Engraving Co., 133 W. 20th St., N.Y., N.Y. 

NofW Screen Service Corp. 1600 Broadwoy, New 

NcTioô! Ticket Co., 1650 Broadway, N.Y., NY. 

Romor'vide Co., 1128 2nd St., Chct.k, W,sc. 54728 

2. Air Conditioning 

and Heating 

201 -AIR CONDITIONING SYSTEMS 

Carrier Air Conditioning Co., Corrier Porkwoy, Syro- 

DuXm^Bush'^?^'., 101 Burgess Rd., Harrisonburg, 

McQuay^D?v'., McQuoy Perfex, Inc., 13600 Industrial 

Pork. Minneapolis, Minn. 5544U 

Trone Co 3600 Pommel Creek Rd., La Crosse, Wis. 

54601 

202-BLOWERS 

Spencer Turbine Co., 486 New Pork Ave., Hortford 

Conn. 061 10 

203-ClEANERS, AIR CONDITIONING 

Chemicol Solvent Co., P. O. Box 487, Birmingham, 

Dunhams-Bush, Inc., 101 Burgess Rd., Horrisburg, Vo. 

22801 

204-FAN, HEAT CIRCULATORS 

Trone Co., 3600 Pommel Creek Rd., La Crosse, Wis 

54601 

205-HEATING SYSTEMS 

Carrier Air Conditioning Co., Corrier Porkwoy, Syra- 

McQuo'y Oiv., McQuay Perfex, Inc., 13600 lndu:trial 

Park, Minneapoli! 

Trone Co., 3600 Pa 

54601 

206-ROOF COOLING SYSTEMS 

McQuoy Div., McQuay Perfex, Inc., 13600 Industri 

Pork, Minneapolis, Minn. 55440 

Rupprlght Rotory Roof Cooler, 7439 McConnell Av 

Los Angeles, Calif. 90045 

3. Automated Theatre 

Control Equipment 

301-COMPLETE PROJEaiON-PROGRAMING 

EQUIPMENT (totally automatic) 

Lea Artoe Corbon Co., 1243 W. Belmont Ave., Chi- 

AtlontK Audlo-vfsuol Corp., 630 9th Ave., N.Y., N.Y. 

Ballontyne of Omaha, Inc., 1712 Jockson St., Omaha, 

Cart)'i,'nc.°^10 Soddle Rd., Cedor Knolls, N.J. 07927 

Century Projector Corp., 32-02 Queens Blvd., Long 

Christie'^ Ele'Jtiîc Co'rp., 3410 W. 67th St., Los Angeles, 

Dri^-ln Thlotre Mfg. Co., 709 N. 6th St., Kansas 

Eprad!'ln*^c°^'l23 W. Woodruff, P.O. Box 4712, Toledo, 

Freeman Theatre Service, 5 Hudson Road, Garden 

City, N.Y. 11530 

Kelmar Systems, Inc., 284 Broadway, Huntington 

Station, N.Y. 11746 

Kinotone Inc 257 10th 

n-7co,i 07524 

Ave., Poterson, N.J. 

National' Theatre Supply Co., 411 Sette Dr., Poramus, 

^ N.J. 07652 

Optical Rodiation Corp., 6352 N. Irwindale Ave., 

. 

Azuso, Calif. 91702 ,^ 

Perdue Motion Picture Equip., Inc., 2315 Williamson 

Rd., Roanoke, Vo. 24012 

Phosor Systems, P.O. Box 607, Acton, Maine 01720 

Pinkston Sales & Service Co., 4207 Lownview, Dallas, 

Rangertône Research, Inc., 509 Madison Ave., New 

York, N.Y. 10022 

Texas Theatre Supply, 915 S. Alamo, San Antonio, 

Texos 78205 

302-PARTIALLY AUTOMATIC PROJEaiON 

PROGRAMING EQUIPMENT 

Lee Artoe Carbon Co., 1243 Belmont St., Chicogo, III. 

60657 

Atlantic Audio Visual Corp., 630 Ninth Ave., New 

York, N.Y. 10036 

Ballontyne of Omaha, Inc., 1712 Jackson St., Omaha, 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 


Island City, N.Y. 11101 

Dfive-ln Theatre Mfg, 709 N. 6th St., Kansas 

City, Kos. 66101 

Eprod, Inc., 123 W. Woodruff, Box 4712, Toledo, 

Ohio 43620 

National Theatre Supply Co., Sette Dr., Pora- 

Inc., 

509 Madison Ave., New 

P.O. Box 3048, Hollywood, 

Colif. 90028 . . ^ 

Texas Theatre Supply, 915 S. Alamo, Son Antonio, 

Texas 78205 

303-AUTOMATION CONTROL UNITS 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, 

Atlantic Audio Visual Corp., 630 9th Ave., N.Y., 

N.Y. 10036 „ ^ 

Ballontyne of Omaha, Inc., 1712 Jackson, Omaha, 

Carbôns, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927 


Island City, N.Y. 1 1101 

Christie Electric Corp., 3410 W. 67th St., Los Angeles, 

Eprod inc., 123 W. Woodruff, Toledo, Ohio 43620 

Kinotone, Inc.,' 257 10th Ave., Poterson, N.J. 07524 

National Theatre Supply Co., 4l 1 Sette Dr., Paramus, 

N.J. 07652 

OpticcI Radiation Corp., 6352 N. Irwindale Ave., 

Azusa, Calif. 91702 

, , ^ 

Par Products Corp., 316 E. Beach Ave., Inglewood, 

Phosor Systems, P.O. Box 607, Acton, Maine 01720 

Rangertone Research, Inc., 509 Madison Ave., New 

York, N.Y. 10022 


Texas 78205 

4. Concessions 

401 -BAGS 

Blevins Popcorn & Concession Suppl 

171233, 813 Ridge Lake Blvd., 

38117 

825 Freeman Ave., Cinc.n- 

Gold Medal Products C 

noti, Ohio 45214 

Richmond, Va. 

Victor Products Corp., 328 N. l&th St 

23223 

BEVERAGE DISPENSERS, Coin Operated, 

See 1705 

402-BEVERAGE DISPENSERS, Manually 

Operated 

Amseco Corp., 29-28 41st Ave., Long Island 

Booth, Inc., 1725 Sandy Lake Rd., Corrollton, Texas 

Coc^Cô Co., 310 North Ave., Atlanta, Go. 30301 

Dr Pepper Co., P.O. Box 5086, Dollos, Texos 75222 

Dripcut Corp., P.O. Box S, Goleta, Calif. 93017 

Gold Medal Products Co., 1825 Freeman Ave, 

Cincinnati, Ohio 45214 

Jet Spray Corp., 195 Beor Hill Rd., Wolthom, Mass. 

Perlick Co., 8300 W. Good Hope Rd., Milwaukee, Wis. 

Seven-Up Co, 121 S. Meramec, St. Louis, Mo. 63105 

Woodcraft Corp., 22 Sprague Ave., Amityville, 

1701 

328 N. 18th St., Richmond, 

403-BEVERAGE DISPENSER-ICE MAKER, 

Combination 

Mile High Equipment 

Colo. 80204 

Ross-Temp, Inc., 242 

Iowa 50401 

Stem Woodcroft Corp 

N.Y. 11701 

I., 545 Santo Fe Dr., Denver, 

15th St. S.W., Mason City, 

22 Sprague Ave., Amityville, 

404-BEVERAGES, SOFT DRINK SYRUPS 

38117 

Coco-Colo Co., 310 North Ave., Atlanta, Go. 30301 

Cold Springs Products Co., P.O. Box 82, Throe Rivers, 

405-BEVERAGES, DRY SYRUPS 

Cold Springs Products, P.O. Box 82, Three Rivers, 

Mich. 49093 

Cramore Products, Inc. 1200 Milik St., Carteret, N.J. 

07008 

Gold Medol Products IrK., 1825 Freeman Ave, 


Victor Products Corp. 328 N. 18th St., Richmond, 

Vo. 23223 

406-BEVERAGES, FRUIT JUICES 

Green Giant Co., Food Service Div., 5601 

Valley Dr., Minneopolis, Minn. 55437 

407-BUTTER DISPENSERS, POPCORN 

Cretors & Co., Box 13329, Nashville, Tenn. 37202 

Gold Medal Products Co., 1825 Freemon Ave., Cm 

cinnati, Ohio 45214 

rispy Kist Korn Machine Co., 

Hoisted St., 

Chicogo, III. 60606 

1920 Wyandotte, Kon- 

5toTMfg.^'Co.,°9325 Olive Blvd., St. Louis, Mo. 63132 

Stein Woodcroft Corp., 22 Sprague Ave., Amityville, 

Victor' Products Corp., 328 N. 18th St., Richmond, 

Va. 23223 

Dr Pepper Co., P.O. Box 5086, Dallas, Tex. 75222 

Chestn 

C R Fronk Popcorn & Supply Co, 2311 ChC 

St Louis, Mo. 63103 

Gold' Medal Products Co., 1825 Freeman 


Royal Crown Cola Co., 1000 10th St., Columbus, Ga. 

31901 

Roy Smith Co., 365 Pork St., P.O. Box 2646, Jacksonville, 

Flo. 32203 

o , .. A->,n.; 

Seven-Up Co., 121 S. Meramec, St. Louis, Mo. 63105 

Victor Products Corp., 328 N. 18th St chmond. 

Vo. 23223 

408-CANDY 

Blevins Popcorn 5. Concession Supply Co., P.O. Box 

171233, 813 {idge Loke Blvd., Memphis, Tenn 

38117 

D. L. Clark Co. 503 Mortindole St., Pittsburgh, Pa. 

15212 

Goetze's Candy Co., 3900 E. Monument St., Bolti 

Morylond 21205 

Gold Medal Prodi lets Co., 1835 Freeman Ave., 

Ohic 4521 

Goldenberg Condy Co., 161 W. Wyoming Ave., Philodelphia, 

Po. 19140 

Henry Heide, Inc., P.O. Box 271 Juiyfruit Lane, New 

Brunswick, N.J. 08903 . ^ u 

Hershey Chocolate Corp., 19 E. Chocolate Ave., Hershey, 

. 

Po. 17033 

Hoffman Candy Co., 6600 Avalon Blvd., Los Angeles, 

Colif. 90003 _ 

,. ,,, 

Hollywood Brands, Inc., 836 Chestnut, Centrolio, 111 

M & M/Mors, 2019 N. Oak Park Ave., Chicago, III 

Nabisco Confections, 810 Main St., Cambridge, Moss 

Nestle Co., 100 Bloomingdole Rd., White Plains, N.Y 

New England Confectionery Co., 254 Massochusetts 

Ave., Cambridge, Moss. 02139 

Peter Paul, Inc., New Haven Rd., Nougotuck, Conn 

Planters/Curtiss Confections, Div. Standord Bronds 

3638 N Broodway, Chicago, 111. 60613 

Quaker City Choc. & Confectionery Co., Inc., 2901 

Grant Ave, Philodelphio, Po. 19114 

Switzer Candy Co., 621 N. 1st St., St. Louis, Mo 63102 

Victor Products Corp., 328 N. 18th St., Richmond, 

Word-Johnston, Inc., Two Penn Plozo, New York, 

N.Y. 10001 

409-CANDY APPLE EQUIPMENT & SUPPLIES 

Supply Co., P.O. Box 

31vd., Memphis, Tenn 

Gold Medal Products Co., 1825 Freeman Ave., Cin 

cinnati, Ohio 45214 

Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago, 

111 AnAnA 

18th St., Richmond, Vo. 

410-CANDY FLOSS MACHINES & SUPPLIES 

Blevins Popcorn & Concession Supply Co., P.O. Box 

171233, 813 Ridge Lake Blvd., Memphis, Tenn. 

CretôU^& Co., Box 13329, Nashville, Tenn. 37202 

Gold Medal Products Co., 1825 Freeman Ave., Cincinnati 

Ohio 45214 

Krispy Kist Korn Mochine Co., 120 S. Hoisted, Chieoflo, 

Victor Products, Corp., 328 N. 18th St., Richmond, 

Vo. 23223 

411-CARAMEL CORN EQUIPMENT & 

SUPPLIES 



Cretôrs^S. Co., Box 13329, Nashville, Tenn. 37202 

Gold Medal Products Co., 1825 Freeman Ave., Cincinnati, 

Ohio 45214 

Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago, 

Manley, Inc., P.O. Box 1006, 1920 Wyondotte, Kansas 

Vic^toV' Products Corp., 328 N. 18th St., Richmond, 

Vo. 23223 

412-CARBONATORS 

Amseco Corp., 29-28 41 Long Island City,

When writing nranufacturers or their distributors please mention The Modem Theotre "Buyers' Directory." 

Perlick Co., 8300 W. Good Hope Rd., Milwoukee, 

Wis. 53223 

Stein Woodcraft Corp., 22 Sprogue Ave., AmityviMe, 

N.Y. H701 

CARRY-OUT TRAYS-See 425 

413-COFFEEMAKERS AND DISPENSERS 

Cecilwore Corp., 43-05 20th Ave., Long Island City, 

N.Y. 1 1 105 

Coffee Mot Corp., 251 S. 3Ut St., Ker»ilworth, N.J. 

07033 

Cory Food Services, Inc., 3200 W. Peterson Ave., 

Chicago, III. 60659 

Dripcut Corp., P.O. Box S, Goleto, Calif. 93017 

Gold Medal Products Co., 1825 Freeman Ave., Cmonnat., 

Ohio 45214 

Jet Sproy Corp., 195 Bear Hill Rd., Woltham, Mass 

02154 

COFFEE VENDING MACHINES, AUTOMATIC 

-See 1703 

414-CONCESSIONS EQUIPMENT REPAIRS 

C. R. Frank Popcorn & Supply Co., 2311 Chestnut 

St. Louis, Mo. 63103 

Gold Medal Products Co., 1825 Freemon Ave., Cincinnoti, 

Ohio 45214 


Vo. 23223 

415-CONCESSiONS TRAILERS 

Filmack Studios, 1327 S. Wobosh Ave,, Chicago, 

III. 60605 

Motion Picture Service Co., 125 Hyde St., San Francisco, 

Calif. 94102 

Notional Screen Service Corp., 1600 Broadway, N.Y., 

NY. 10019 

416-CONVECTION OVENS 

Bakers Pride Oven Co., Inc., 1641 E. 233rd St., Bronx, 

NY 10466 

General Electric Co., 14th & Arnold St., Chicago 

Heights, III. 6041 1 

417-CUP DISPENSERS 

Bobrick Washroom Equip., Inc., 11611 Hart St., N 

Hollywood, Colif. 91605 

Butterful, Inc., P.O. Box 7937, Richmond, Virginia 

23223 

S. T. Echols, Inc., Box 6, Bismarck, Mo. 63624 


Ohio 45214 

Krispy Kist Korn Machine Co., 120 S. Hoisted St., 

Chicago, 111. 60606 

Stein Woodcraft Corp., 22 Sprogue Ave., Amityville, 

NY. 11701 

Sweetheort Cup, 10100 Reisterstown Rd., Owings 

Mills, Md. 21117 

Victor Products Corp., 328 N. 18th St., Richmond, Vo. 

23223 

418-CUPS, PAPER 

Butterful, Inc., P.O. Box 7937, Richmond, Vo. 23223 

Gold Medol Products Co., 1825 Freeman Ave., Cincinnati, 

Ohio 45214 


Chicago, 111. 60606 

Sweetheart Cup, 10100 Reisterstown Rd., Owings 

Mills, Md. 21117 


Vo. 23223 

419-DEEP FRY EQUIPMENT (ELECTRIC) 

BoUontyne of Omaha, Inc., 1712 Jackson, Omaha, 

Neb. 68102 

Cecilwore Corp., 43-05 20th Ave., Long Island City, 

N.Y. 11105 

Generol Electric Corp., Food Service Equip., 14th & 

Arnold St., Chicago, 111. 60411 

Krispy Kist Korn Mochine Co., 120 S. Hoisted St., 


Stor Mfg. Co.. 9325 Olive Blvd., St. Louis, Mo. 63132 

Super Chef Mfg. Co., 12309 Hodges St., Houston. Tex 

77045 


Vo. 23223 

420-DEEP FRY EQUIPMENT (GAS) 

Bollontyne of Omaha, Inc., 1712 Jockscn, Omoho, 

Neb, 68102 

Cecilwore Corp , 43-05 20th Ave., Long Islond City, 

NY. 11105 



Soni-Serv, 1350 Stadium Dr., Indianooolis, Ind. 46202 

Star M(g Co., 9325 Olive Blvd.. St. Louis. Mo. 63132 

- 

3er Ch« - - - 

77405 

Victor Products Corp., 328 18th St., Richmond, 

Vo. 23223 

421-DEEP FRY SUPPLIES 

Anderson-Cloyton Foods, P.O. Box 6165, Dollos, Tx. 

75222 


171233, 813 Ridge Loke Blvd., Memphis, Tenn. 

Double-D-Foods, 14970 E. Don Julian Rd., Industry, 

Calif. 91746 

Durkee Food Service Group, 900 Union Comm. BIdg,, 

Cleveland, Ohio 44115 

Super Chef Mfg. Co., 12309 Hodges St., Houston, Tx. 

77045 

422-DISPENSERS, MUSTARD, KETCHUP 

Krispy Kist Korn Mochine Co., 120 S. Hoisted St., 



Vo. 23223 

423-DISPLAY CASES & COUNTERS 

Butler Fixture & Mfg. Co., 2323 So. Lipon, Denver 

Colo. 80223 

Frigid-Igloo Mfg. Corp. 498 Nepperhon Ave., Yonkers, 

N.Y. 10701 

Glenco Refrigeration Co., 8000 Penrose Ave., Phila 

delphio. Pa. 19153 


Ohio 45214 

Star Metal Corp., 4700 Island Rd., Philodelphia, Po. 

19153 


1701 

ncnd. 

424-DRINKING STRAW DISPENSERS 


42S-F00D SERVICE TRAYS 

Gold Medal Products Co., 1825 Freeman Ave., C n- 

cinnoti, Ohio 45214 

Stondord Box Co., 28 Gerrish Ave., Chelsea, Moss 

02150 

Victor Products Corp., 328 N. 18th St., Richmond 

Vo. 23223 

Winchester Carton Corp., 105 Totem Ave Eutov. 

Ala. 35462 

FRANKFURTER & HOT DOG EQUIPMENT- 

See 431-434 

426-FROZEN FOODS 

Durkee Food Service Group, 

Clevelond, Ohio 44115 

Union Comm. BIdg 

, 

Flovo-Rite Foods, Inc., 525 Northern Blvd., Great 

Neck. NY. 11022 

W 

Inc., Motlow's Food Products, 135 Front Ave., 

Haven, Conn. 06516 

427-GUM, CHEWING 

428-HAMBURGER BROILERS 

Bokers Pride Oven Co., Inc., 1641 E. 233rd St., Bronx, 

N.Y. 10466 

Cecilwore Corp., 43-05 20th Ave., Long Island City. 

NY. 11105 

Crodle Queen Barbecue Corp., 744 Berrimon St., 

Brooklyn, New York 11208 

General Electric Co., 14th & Arnold Sts., Chicago 

Heights, III. 60411 

Roll-A-Grill Corp.. 645 First Ave., N.Y., N.Y. 10O16 

Star Mfa. Co.. 932.'5 O'ivP Blvd.. 5t Loui=. Mo. 63132 

Super Chef Mfg. Co., 12309 Hodges St., Houston. 

Tex. 77045 

ictor Products Corp , 328 18th St., Richmond, 

Vo. 23223 

429-HAMBURGER GRILLS & GRIDDLES 

Cecilwore Corp., 43 05 20th Ave., Long Island City, 

NY. 11105 

Cradle Queen Borbecue Corp., 744 Berrimon St., 

Brooklyn. New York 11208 

General Electric Co., 14th 8. Arnold Sts., Chicogo 


Star Mfa. Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

Super Chef Mfg. Co., 12309 Hodges St., Houston, 

Texos 77045 


Vo. 23223 

430-HOT CHOCOLATE DISPENSERS, MIXES, 

SYRUPS 

Coco-Colo Co., 310 North Ave., Atlanta, Go. 30301 


Colif, 91746 

Gold Medal Products Co., 1825 Freemon Ave., Cincinnati, 

Ohio 45214 

Hershey Chocolote Corp.. 19 E. Chocolate Ave , Hershey, 

Pn 170,'»1 

Jet Sproy Corp., 195 Beor Hill Rd., Wolthom, Moss. 

02154 

Nestle Co.. 100 Bloomingdale Rd., White Ploins. N.Y. 

10605 

Stor Mfa. Co.. 9325 Olivo Blvd. St Louis, Mo 63137 


Vo. 23223 

431 -HOT DOG & FRANKFURTER 

EQUIPMENT & SUPPLIES 

Cradle Queen Barbecue Corp., 1171 61st St., Brooklyn, 

New York 11219 

Gold Medol Products Co., 1825 Freeman Ave.. Cincinnati, 

Ohio 45214 

Greer Enterprises, Inc.. 31 Chicago St., Box 35, 

Quincy, Mich. 49082 



Stor Mfg. Co., 9325 Olive Blvd., St Louis, Mo. 63132 

Star Metol Corp., 4700 Island Rd., Philodelphio, 

Po. 19153 

Stein Woodcrott Corp., 22 Sprogue Ave., Amityville, 

NY. 11701 


Va. 23223 

432-HOT DOG GRILLS 

Cecilwore Corp., 43-05 ?0th Ave,, Long Island City, 

N.Y. 11105 

Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

433-HOT DOG ROTISSERIES 

Cradle Queen Barbecue Corp., 744 Berrimon St., 

Brooklyn, New York 11208 

Greer Enterprises, Inc., 31 Chicogo St., Box 35, 




Star Mfg. Co., 9325 Olive Blvd , St. Louis, Mo. 63132 

434-HOT DOG STEAMERS 

Greer Enterprises, Inc., 31 Chicogo St., Box 35, 





435-ICE CREAM FREEZERS-SOFT 

Glenco Refrigeration Co., 8000 Penrose Ave, Philodelphio, 

Pa. 19153 

Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle, 

Wosh 98119 

Taylor Freezer, Blockhowk Blvd., Rockton, Ml. 61072 


Vo. 23223 

436-ICE CREAM SELF-SERVICE CABINETS 

437-ICE-MAKING MACHINES 

McQuoy Div., McQuoy-Perfex, Inc., 13600 Industrial 

Pork, Minneapolis, Minn, 55440 

Ross-Temp, Inc., 1805 S. 55th Ave., Chicago, i:i. 

60605 

Scotsman Ice Systems, 505 Front St., Albert Leo, 

Minn. 56007 

Stein Woodcroft Corp., 22 Sprogue Ave., Amityville, 

NY. 11701 

438-ICE SHAVERS 

Samuel Bert Mfg. Co., P.O. Box 26410, Dallas, Tex. 

75226 

S. T. Echols, Inc., Box 6, Bismorck, Mo. 63624 

Gold Medal Products Co., 1825 Freeman Ave., Cincinnoti, 

Ohio 45214 

Krispy Kist Korn Mochine Co., 120 Hoisted St., 



Vo. 23223 

439-MALT & SHAKE MACHINES 

Sweden Freezer Mffl. Co., 3401 17th Ave. W., Seottle, 

Wosh 98119 ,„,, 

Taylor Freezer, Blockhowk Blvd., Rockton, III. 61072 

440-MEATS, BARBECUED, CANNED 


Ohio 45214 

Greer Enterprises, Inc., 31 Chicago St., Box 35, Quincy, 

Mich. 49082 

Smithfield Horn & Products Co., Inc., P.O. Box 507, 

Smithfield, Vo. 23430 

Victor Products Corp., 328 N. 1 8th St., Richmond, 

Va. 23223 

441-NUTS 

Plonters/Curtiss Confections, 3638 N. Broodwoy, 

Chicogo, III. 60613 ^ ^ 

Victor Products Corp., Richmond, 

328 N, 18th St., 

Va. 23223 

442-PIZZA OVENS AND SUPPLIES 

Bokers Pride Oven Co., Inc., 1641 E. 233rd St., Bronx, 

N.Y. 10466 

General Electric Co., 14th & Arnold Sts., Chicago 


Virgo's Pizza Crust Co., 2236 Conners Ave 

, 

Bronx, 

Wyo'tt'Corp., 938 Wyott Dr., Cheyenne, Wyo. 82001 

443-POPCORN BUHER 


Double-D-Foods, 14970 E. Don Julion Rd., Industry. 

Colif. 91746 


Ohio 45214 „„ . ... ,- ,j 

Odell Concession Speciolties Co., P.O. Box 280, Caldwell, 

Ido. 83605 

TV Time Foods, Inc , 

2277 W. Howard Street, Chicago, 


Vo. 23223 

444-POPCORN MACHINES 

Cretors 8, Co., Box 13329 Noshville, Tcnn. 37202 

S T. Echols, Inc., Box 6, Bismorck, Mo. 63624 

Electroware Corp., 5150 Angola Rd., Toledo, Ohio 

43615

1 

FREE self-mailer section is provided to bring you full infomration on any advertised proauct. 

G.^'d Medal Products Co., 1825 Freeman Ave,, Cm 


Krispy Kisr Korn Machine Co., 120 S. Hoisted, Chicago, 

III. 60606 

Manley, Inc., P.O. Box 1006, 1920 Wyandotte, Kan 

SOS City, Mo. 64141 

Midlond Products Co., 1441 W. 46th Ave., Denver 

Coiorodo 8021 

Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

Stein Woodcraft Corp., 22 Sprogue Ave., Amityville 

N.Y. 11701 


Vo. 23223 

445-POPCORN, RAW 

American Popcorn Co., 4332 Grant St., Sioux City, 

Iowa 51102 

Blevin Popcorn & Concession Supply Co., P.O. Box 

171233, 813 Ridge Lake Blvd., Memphis, Tenn 

38117 

Consolidoted Popcorn Co., P.O. Box 309, Schaller, 

lowo 51053 

C. R. Fronk Popcorn & Supply Co., 2311 Chestnut, 



Ohio 45214 

Manley, Inc., P.O. Box 10O6, 1920 Wyandotte, Kansas 

City, Mo. 64141 

National Dots Co., Inc., 1515 H. Ave. NE, Cedor 

Rapids, Iowa 52402 

Roy Smith Co. of Jocksonville, 365 Park St., P.O. 

Box 2646, Jacksonville, Fla. 32203 

Parker Popcorn Co., Inc., 500-510 So. Second St., P.O. 

Chicago, III. 

60645 

Victor Products Corp., 328 N. IBtt) St., Richmond, Vo. 

23223 

Weaver Popcorn Co., P.O. Box 395, Von Buren, Ind. 

46691 

Word Popcorn Co., Inc., P.O. Box 787, Scottsboro, 

446-POPCORN SACKS, BOXES & CUPS 

Americon Popcorn Co., 4332 Gront St., Sioux City, la, 

51102 


Gold Medal Products Co., 1825 Freemon Ave., Cin 


Manley, Inc., P.O. Box 1006, 1920 Wyandotte, Kansas 

City, Mo. 64141 

Popped-Right, Inc., P.O. Box 687, Marion, Ohio 

43302 

Standard Box Co., 28 Gerrish Ave., Chelsea, Moss. 

02150 


Vo. 23223 

Winchester Carton Corp., 105 Totem Ave., Eutow, 

Ala. 35462 

Word Popcorn Co., Inc., '.O. Box 787, Scottsboro, 

Ala. 35768 

447-POPCORN SCOOPS 

Cretors 8. Co., Box 13329, Noshville, Tenn. 37202 

S. T. Echols, Inc., Box 6, Bismarck, Mo. 63624 

Electrowore Corp., 5150 Angola Rd., Toledo, Ohio 

43615 


Ohio 45214 

Krispy Kist Kom Mochine Co., 120 S. Hoisted, Chicago, 

III 60606 


City, Mo. 64141 

Victor Products Corp., 328 N. 1 8th St., Richmond, 

Vo. 23223 

Winchester Carton Corp., 105 Totem Ave,, Eutaw, 

Ala. 35462 

448-POPCORN SEASONING 

American Popcorn Co., 4332 Grant St., Sioux City, la. 

5M02 

Anderson Clayton Foods, P.O. Box 6165, Dallas, Tex. 

75222 

Blevin Popcorn & Concession Supply Co., P.O. Box 


38117 

Cretors & Co., P.O. Box 13329 Nashville, Tenn. 37202 


Calif. 91746 


Ohio 45214 


City, Mo.. 64141 

PVO International, Inc., 3400 N. Wharf St., St. Louis, 

Mo. 63147 

Roy Smith Co. of Jacksonville, 365 Pock St., P.O. 

Box 2646, Jacksonville, Flo. 32203 

C. F. SImonin's Sons, Inc., Tlogo & Belgrade Sti., 

Philadelphio. Po. 19134 

TV Time Foods, 2277 W. Howord Street, Chicago, 111. 

60645 

Victor Products Corp., 328 N, 18th St., Richmond, 

Vo. 23223 

Word Popcorn Co., Inc., P.O. Drawer 787, Scottsboro 

Alo. 35768 

POPCORN VENDERS-Sm 1709 

449-POPCORN 

Electrowore Corp., 5150 Angolo Rood, Toledo, Ohio 

43615 

Gold Medal Products Co., 1825 Freeman Ave., Cm 

cmnati, Ohio 45214 

Krispy Kist Korn Machine Co., 120 S. Hoisted St. 


Manley, Inc., P.O. Box 1006, 1920 Wyondotte, Kon 

sas Citv, Mo., 64141 

Merco Products, Inc., 1298 Bethel Dr., Eugene, Ore 

97402 

Server Products, Inc., P.O. Box 249, Menomonee Falls 

Wis. 53051 


Star Metal Corp., 4700 Island Rd., Philadelphia, Pa 

19153 

Stein Woodcraft Corp., 22 Sprogue Ave., Amityville 

18th St., Richmond, 

450-REFRIGERATORS (UNDER-COUNTER) 

Frigid-Igloo Mfg. Corp. 498 Nepperhon Ave., Yonkers, 

NY. 10701 

Glenco Refrigerotion Corp., 8000 Penrose Ave., Philadelphia, 

Pa. 19153 

Perlick Co., 8300 W. Good Hope Rd., Milwaukee, 

Brookfield, Wis. 53223 

Star Metal Corp, 4700 Island Rd., Philadelphio, Pa. 

19153 

451 -REFRIGERATORS (WALK4N) 

SHAKE DISPENSERS-See 439 

452-SLUSH MAKERS 

Samuel Bert Mfg. Co., P.O. Box 26410, Dallas, Tx. 

75226 



38117 

Gold Medal Products Co., 1825 Freeman Ave, Cincinnati, 

Ohio 45214 

Taylor Freezer, Blockhawk Blvd., Rockton, III. 61072 


Vo, 23223 

453-SNOW CONE MACHINES 

Somuel Bert Mfg. Co., P.O. Box 26410, Dallas, Tex. 

75226 

S. T. Echols, Inc., Box 6, Bismorck, Mo. 63624 

Gold Medal Products Co., 1825 Freeman Ave,, Cincinnoti, 

Ohio 45214 

Krispy Kist Kom Machine Co., 120 S. Hoisted, Chicogo, 

III. 60606 


Vo. 23223 

454-STEAM TABLES 

Star Metol Corp., 4700 Island Rd., Philadelphia, Pa. 

19153 

Super Chef Mfg. Co, 12309 Hedges St., Houston, Tx. 

77045 

455-STEAM TABLES, PORTABLE 

Greer Enterprises, \nc., 31 Chicago St., Box 35, 

Quir>cy, Mich. 49082 

Star Metal Corp., 4700 'Island iRd., Philadelphia, Pa. 

456-STRAWS, DRINKING 



38117 


Ohio 45214 


Vo. 23223 

457-WARMERS, BUN & FOOD 



38117 

Cradle Queen Barbecue Corp., 744 Berrimon St., 

Brooklyn, N.Y. 11208 

Generol Electric Co., 14th & Arnold Sts,, Chicago 


Glenco Refrigerotion Corp., 8000 Penrose Ave., Philadelphia, 

Po. 19153 

Gold Medal Prdoucts Co., 1825 Freeman Ave, Cm 


Notional Equipment Corp., 11111 W. 8th Ave., Denver, 

Colo. 80215 

Star Mfg. Co., 9325 Olive Blvd., St. Louii, Mo. 63132 

Star Metal Corp., 4700 Island Rd., Philadelphia, Pa 

19153 

Super Chef Mfg. Co., 12309 Hodges St., Houston, Tx. 

77045 


Vo. 23223 

Wyott Corp., P.O. Box 1188, Cheyenne, Wyoming 

82001 

Decorating and 

Furnishings 

501 -BLACK LIGHT HXTURES & MURALS 

Capitol Stoge Lighting Co., Inc., 509 W. 56th St., 

New York, N.Y. 10019 

Stroblite Co., Inc., 10 E 23 St., New York, N.Y. 10010 

Ultro-Violet Prod., Inc., 5100 Walnut Grove Ave., Son 

Gabriel, Calif. 91778 

502-CONTROL ROPES, POSTS & RAILINGS 

Alvorodo Mfg. Co., Inc., 10626 E. Rush St., So. E 

Monte, Calif. 91733 

Capitol Stage Lighting Co., Inc., 509 W. 56th St., 


R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 

Lawrence Metal Products, Inc., 260 Spur Dr. S-, 

Bayshore, N.Y. 11706 



503-DECORATIVE SERVICE 

Dan Acito & Associates, 132 E. New England Ave., 

Winter Park, Flo. 32789 

Soundfold, Inc., P.O. Box 2125, Doyton, Ohio 45429 

504-DIRECTIONAL SIGNS, EXIT SIGNS, ETC 


94601 

Bevelite-Adler Co., 14824 5. Main St., Gordeno, Calif. 

90248 

Copitol .Stage Lighting Co., Inc., 509 W. 56th St., 


Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos Cty, 

Kas. 66101 

Inc., S,, 

Lawrence Metal Products, 260 Spur Dr. 

Bayshore, N.Y, 11706 

Minnesota Fire Extinguisher Co., 2476 University 

St. Ave., Paul, Minn. 55114 

National Screen Service, 1600 Broadway, N.Y., N.Y. 

10019 

Sign Products, 1319 W. 12th PI., L.A., Co. 90015 

505-DRAPERIES, ACOUSTICAL 

Acousti-Wall, 2010 Samada Ave., Columbus, Ohio 

43085 

Capitol Stage Lighting Co., Inc., 509 W. 56th St., 


Econo Pleat, 2664 S. La Cienego Blvd., Los Angeles, 

Calif. 90034 


Colif, 90029 

Novelty Scenic Studios, Inc., 40 Seacliff Ave., Glen 

Cove, N.Y. 11542 

Pinkston Sales & Service Co., 4207 Lownview, Dollas, 

Tex. 75227 

Soundfold Inc., P.O. Box 2125, Dayton, Ohio 45429 

506-DRAPERIES & CURTAINS 

Capitol Stage Lighting Co., Inc., 509 W. 56th St 

, 


Great Western Stage Equip. Co., 1324 Grand Ave 

Kansas City, Mo. 64106 


Calif. 90029 

Manko Fabrics Co., Inc., 50 W. 36th St., New York, 

N.Y. 10018 

Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen 

Cove, N.Y. 1 1542 


507-DRINKING FOUNTAINS 

tikqy Mfg. Co., 2700 S. 17fh Ave., Broodview, in 

60153 

Sunroc Corp., Rt. 452, Glen Riddle, Po. 19037 

508-PAINT PRODUaS, DECORATIVE 

E. I. Du Pont de Nemours & Co., 1007 Market St, 

Wilmington, Del. 19898 

Notional Gypsum Co., 325 Delowore, Buffolo, N.Y. 

14202 

N. L. Industries, Inc., Dutch Boy Paints Div., P.O. Box 

500, West Caldwell, NJ. O70O6 

Sherwin-Williams Co., 101 Prospect Ave. N.W., Clevelond. 

Ohio 44115 

Soundfold, Inc., P.O. Box 2125, Dayton, Ohio 45429 

Spotz Point Industries, Inc., 1601 N. Broodwoy, St 

Louis, Mo 63102 

Ultro-Violet Products, Inc., 5100 Wolnut Grove Ave, 

Son Gabriel, Calif. 91778 

Wagner Sign, 6850 S. Harlem, Argo, III. 60501 

509-WALL COVERINGS 

Alpro Acoustics Div., Structural Systems Corp., PC 

Box 50070, New Orleans, La. 70150 

Manko Fabrics Co., Inc., 50 W. 36th St., New York, 

NY. 10018 

Novelty Scenic Studios, Inc., 40 Seacliff Ave., Glen 

Cove, N.Y. 11542 

Soundfold, Inc., P.O. Box 2125, Dayton, Ohio 4S429 

510-WALL COVERINGS, ACOUSTIUL 

Ace Lite Step Co., 1516 S. Wobosh Ave., Chicago,

, Dolge 

• 

1 

32-32 

I 

Long 

When wrifing manufxicturers or their distributors please mention The Modem Theotre "Buyers' Directory." 

Novelty Scenic Studios, Inc., 40 Seocllff Ave., Glen 

Cove, N.Y. 11542 


6. Floors and Carpets 

Stem Woodcroft Corp., 22 Sprogue Ave., Amityville, 

NY. 1 1701 

702-DOOR CONTROLS & QOSERS 

Alvarado Mfg. Co., Inc., 10626 E. Rush St., So 

El Monte, Colif. 91733 

Kawneer Co., Inc., 1105 N. Front St., Niles, Mich 

49120 

Capitol Stoge Lighting Co,, Inc, 509 W. 56th St,, 


Digifol Lighting Co., 141 W. 24th St., N.Y., N.Y. 

lOOI I 

Kliegl Bros , 4Bth Ave Island, N.Y 

, 

SIGNS, DIRECTIONAL-See 1906 

601 -BLOWER-SWEEPER 

American Cleoning Equip. Corp., Ill S. Route 53, 

Addison, III. 60101 

National Super Service Co., 1946 No. 13th St., Toledo. 

Ohio 43624 

602-CARPnS 

onder Smith Corpet, 57 Lyon Street, Amsterdam, 

.,Y. 12010 

Burlington House Carpets 240 Peochtree, N.W. 

Atlonto, Go. 

Firth Corpet, 57 Lyon Street, Amsterdam, N.Y. 12010 

Lees Corpets, Volley Forge Corp. Center. King of 

- ussia, Po. 19406 

Mohaw)

: Theotre 

H.O. 

FREE »elf-inoil«r coupon preceding this section is provided to bring you full information on ony advertised product 

•- 

ectnc Mfg. Co., 851 W. Grand Ave. 

III. 60622 

n:., 257 10th Ave., Paterson, N.J. 07524 

Supply Co., 1600 Broodway, New 

,.ir, K.Y. 10019 

Xangeri^ne Research Inc.. 509 Madison Ave., New 

York, N.Y. 10022 

907-CONDENSING LENSES 

Atlantic Audio-Visual Corp., 630 9th Ave.. N.Y.. N.Y. 

10036 

908-COOLERS, FILM TRAP 

Arcal Theatre Products, Inc., 51 C Heisser Lane, 

Farmingdale, N.Y. 11735 

Atlantic Visual Corp., Audio 630 Ninth Ave., New 

York, N.Y. 10036 

Ballantyne of Inc., Omaha, 1712 Jackson, Omaha, 

Neb. 68102 

909-CUE MARKERS 

910-DEMAGNETIZATION TOOLS 

Century Projector Corp, 32-02 Queens Blvd., Lone 

911 -DOWSERS 

Atlantic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y. 

10036 


Island City, N.Y. IMOI 

912-nLM CABINETS 

Goldberg Bros., P.O. Box 5345 T.A., Denver, Colo, 

80217 

Plastic Reel Corp. of Americo, 640 S. Commercio! 

Ave., Corlstodt, N.J. 07072 

RTI, 4700 Chose, Lincolnwood, III., 60646 

913-FILM CEMENT 

RTI, 4700 Chose, Lincolnwood, III 60646 

914-FILM CLEANERS, LUBRICANTS 

& PRESERVATIVES 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 

Electro-Chemical Prod. Corp., 89 Walnut St., Montclair, 

N.J. 07042 

Kinotone, Inc., 257 10th Ave., Paterson, N.J. 07524 

RTI, 4700 Chose, Lincolnwood, III. 60646 

Edw. H, Wolk, Inc., 1241 S, Wabcsh Ave., Chicago, 

III. 60605 

915-FILM HANDLING DEVICES 

Ballantyne of Omaha, Inc., 1712 Jockson St., Omoho, 

Neb. 68102 


07927 


Island City, N.Y. II 101 


Calif. 90O43 

Eprod, Inc., 123 W. Woodruff, P.O. Box 4712, Toledo, 

(STiio 43620 

Kelrrxir Systems, \nc., 284 Broadwoy, Huntington 


Kinotone, 257 10th Paterson, 07524 

Inc., Ave., N.J. 

Notional Theatre Supply Co., 1600 Broadway, New 

York, N.Y. 10019 

Optical Radiation Corp., 6352 N. Irwindale Ave 

Azuso, Calif. 91702 

Perdue Motion Picture Equipment, Inc., 2315 Williamson 

Rd., Roanoke, Va. 24012 

RTI, 4700 Chase, Lincolnwood, 111. 60646 

Texos Theatre Supply, 915 S. Alamo, Son Antonio, 

Texas 78205 

916-FILM MAGAZINES 

Ballantyne of Omaha, Inc., 1712 Jackson St., Omaha, 

Neb 68102 

Carbons, Inc., 10 Saddle Rd., Cedar Rapids, N.J. 

07927 


Islond City, N.Y. Il'lOl 

Kelmar Systems. Inc., 284 Broadway, Huntington 



York, NY. 10019 

Edw. H. Wolk, Inc., 1241 S. Wabash Ave., Chicago, 

III. 60605 

917-FILM MEASURING MACHINES 

918-FILM SCRAPERS 

Griswold Mochine Works, 

N.Y. 11777 

919-FILM SPLiaRS 

Atlantic Audio Visual Corp., 630 9th Ave., New York, 

NY. 10036 

Goldberg Bros., P.O. Box 5345 T.A., Denver, Colo. 

80217 

Gnswoid Mochine Works, 412 Moin, Port Jefferson, 

N.Y. 11777 

Neumade Products Corp., 720 White Ploins Rd., 

Scorsdale, N.Y. 10583 

Co., The Perf-Fix 900 Euclid St., P.O. Box 3208, 

Santo Monica, Calif. 90403 

Plastic Reel Corp of Americo, 640 S. Commercial 

Ave, Corlstodt, N.J. 07072 

III. RTI, 4700 Chase, Lincolnwood, 60646 

920-FILM TRANSPORT SYSTEMS 

Atlontic Audio Visual Corp., 630 Ninth Ave,, New 

York, N.Y. 10036 

Corbons, Inc., 10 Saddle Rd., Cedar Knolls, NJ. 07927 


Island City, N.Y. 1 1 101 

Drive-ln Theatre Mtg Co., 709 N. 6th St., Kansas 

City, Ks. 66101 


Ohio 43620 

Kelmor Systems, inc., 284 Broadway, Huntington 


Notional Theatre Supply Co., 1600 Broodwoy, New 

York, N.Y. 10019 

Optical Rodiotion Corp., 6352 N. Irwindole Ave., 

York, NY. 10022 

Theatre Supply, 915 S. 

3S 78205 

921-LAMPHOUSE & PORTHOLE BLOWERS 

Atlantic Audio Visual Corp., 630 Ninth Ave., New 

York, N.Y. 10036 


Ohio 43620 

922-LAMPHOUSE CARBON ARC 

CONVERSION 

Atlantic Audio Visuol Corp., 630 9th Ave., N.Y,, 

N.Y. 10036 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, NJ 

07927 


Calif. 90043 

Kneisley Electric Co., P.O. Box 4692, Toledo, Ohio 

43620 

Par Products Corp., 316 E. Beoch Ave., Inglewood, 

Calif 90302 

923-LENSES, ANAMORPHIC 

Atlontic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y. 

10036 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, NJ. 07927 

JCC, Inc., 52 2-chome Onte-dori, Osaka, Japan 540 


Kowa Optical Div., 317 E. Chestnut St., E. Rochester, 

N.Y. 14445 

Marble Co., Inc., P.O. Box 8218, Nashville, Tenn, 

37207 

Optical Radiation Corp., 6352 N. Irwindole Ave., 


Rongertone Research, Inc., 509 Madison Ave., New 

YoriC Motor 

Div., 4454 Genesee St., Buffalo, N.Y. 14240 

928-NO 

SYSTEMS 

Ballantyne of Omoho, Inc., 1712 Jackson St., Omoho, 

Neb. 68102 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, 

07927 


Colif. 90043 

Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas 

City, Ks. 66101 

Kinotone, Inc., 257 10th Ave., Paterson, NJ. 07524 

Optical Radiation Corp., 6352 N. Irwindole Av 


929-PORTABLE PROJECTORS 

Lee Artoe Corbon Co., 1243 Belmont St., Chicago, III. 

60657 

Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y. 

10036 





York, N.Y. 10022 

Strong Electric Corp. Div. of Holophone, 1 1 City 

Park Ave., Toledo, Ohio 43697 

Texas Theatre Supply, 91 5 So. Alomo, Son Antonic, 

Texas 78205 

Toshiba Photo Phone Co., Ltd., 1-6, Uchisaiwoi-Chc 

2 Chome Chiyoda-Ku, Tokyo, Jopon 100 

PORTHOLE BLOWERS-See 921 

930-PROJECTION ARC LAMPS 

Arcal Theatre Products, Inc., 51-C Heisser Lone 

Farmingdale, N.Y. 11735 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657 

GTE Sylvonia, Inc., 100 Endicott St., Donvers, Moss. 

01923 

JCC, Inc., 52 2-chome Ohtedori, Higoshiku, Osoko, 

Macbeth Soles Corp., Rd. 3, Jeanne Dr., Newburgh, 

N.Y. 12550 

Morble Co., Inc., P.O. Box 8218, Nashville, Tenn. 

37207 

Strong Electric Corp., Div. of Holophone, 1 1 City Park 

Ave., Toledo, Ohio 43697 

Toshiba Photo Phone Co., Ltd., 1-6, Uchisoiwoi-Cho 

2 Chome Chiyodo-Ku, Tokyo, Japan 100 

931-PROJECTION LAMPS, XENON 

Atlantic Audio-Visuol Corp., 630 9th Ave., N.Y., 

10036 

Corbons, Inc., 10 Saddle Rd , Cedar Knolls, N.J. 07927 

Christie Electric Corp., 3410 W. 67th St., Los Angeles 

Calif. 90043 

Eprad, Inc., 123 W. Woodruff, P.O. Box 4712, Toledo 

Ohio 43620 

JCC, Inc., 52 2-ch3me Onte-dori, Osoko, Jopon 540 

Kneisley Eleoric Cc Box 4692, Toledo, Ohio 

, 

43620 

L. P. Associates, Inc., 9249 W. 3rd St., Beverly 

Hills, Colif. 90210 

Macbeth Soles Corp., RD 3, Jeanne Dr., Newburgh, 

NY. 12550 

Morble Co., Inc., P.O. Box 8218, Nashville. Tenn. 

37207 


Azuso, Colif. 91702 

Par Products Corp., 316 E. Beoch Ave., Inglewood, 

Calif. 90302 

Rongertone Research, Inc., 509 Modison Ave., New 

York, N.Y. 10022 

Strong Electric Corp., Div. of Holophone, 1 1 City Park 

Ave., Toledo, Ohio 43697 

Texas Theatre Supply, 915 S, Alamo, Son Antonio, 

Texas 78205 


2-Chome Chiyodo-Ku, Tokyo, Japan 100 

932-PROJECTION MACHINES, 16mm 

Arriflex Company of Americo, P.O. Box 1102C, Wood- 

,ide. 1377 

Atlantic Audio-VisL 

630 9th Ave., N.' 

10036 


Kinotone, Inc., 257 lOth Ave., Paterson, N.J. 07524 

Kneisley Electric Co., P.O. Box 4692, Toledo, Ohic 

43620 

Opticol Radiation Corp., 6352 N Irwindole Ave., 

Azusa, Colif. 91702 

Rongertone Research, Inc., 509 Modison Ave,, New 

York, N.Y. 10022 

Strong Electric Corp., Div. of Holophon 

Pork Ave., Toledo, Ohio 43697

I 

I 

L 

iting manufacturers or their distributors pie The Modem Theatre "Buyers' Directory ' 

N 

630 

933-PROJECTION MACHINES, SSmm 

iflcx Company o1 

ica, P.O. Box n02C, Wood- 

,ide, 1377 

Atlantic > 

>., 630 9th Ave., N.Y., N.Y. 

10036 

Bollontyne of Omoho, Inc., 1712 Jackson St., Onnolio, 

Neb. 68102 



Islond City, N.Y. 1 1 101 



York, N.Y. 10019 

Optical Rodiation__Corp., 6352 N. Irwindalc Ave,, 

York, N.Y. 10022 



Westrex 214 E. Isf St., Salt Loke City, Utah 84111 

934-PROJECTION MACHINES, 35/70mm 

Arritlex Compony of Ameri >.0. Box 1102C, Wood 

side. N.Y. 11377 

Atlantic Audio Visual Corp., 630 9th . 

V York, 

N.Y. 10036 

Corbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 



Kinotone, Inc., 257 10th Ave,, Paterson, N.J. 07524 


York, N.Y. 10019 

Toshiba Photo Phone Co., Ltd., 2-1-6, Uchisaiwai-Cho 


Westrex, 214 E. Ist St., Salt Lake City, Utah 84111 

935-PROJECTION MACHINES, AUTOMATED 

Arriflex Compony of Americo, P.O. Box 1102C, Woodside, 

NY. 11377 

Atlontic Audio Visual Corp., 630 9th Ave, NY., NY. 

10036 

Bailantyne of Omaha, Inc., 1712 Jackson, Omaho, 

Neb. 68102 


07927 


Island City, N.Y. 11 101 



York, N.Y. 10019 




Calif. 90302 


Rd„ Roanoke, Vo. 24012 

Rangertone Research, Inc., 509 Madison Ave., New 

York, N.Y. 10022 

Westrex 214 E. 1st St., Salt Lak. City, Utah 84111 

936-PROJECTION SYSTEMS 

Arriflex Compony of Anienco, P.O. Box 1102C, Woodside, 

NY. 11377 

Atlontic Audio Visual Corp., 630 9th Ave., N.Y., 

N.Y. 10036 

Bollontyne of Omaha, Inc., 1712 Jackson, Omoho, 

Neb. 68102 

Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927 


Island City, NY. 11101 


Ohio 43620 

Kinotone, Inc., 257 1 0th Ave., Paterson, N.J. 07524 

Notional Theotre Supply Co., 1600 Broadwoy, New 

York, N.Y. 10019 

Optical Rodiotion Corp., 6352 N. Irwindole Ave., 

Azusa, Colif. 91702 

Rangertone Reseorch, Inc., 509 Madison Ave., New 

York, N.Y. 10022 

Texas Theatre Supply, 915 5. Alamo, Son Antonio, 

Texas 78205 

Westrex, 214 E. 1st St., Salt Loke City, Utah 84111 

Wil-Kin, Inc., 800 Lombert Drive, Atlanta. Ga. 30024 

937-PROJECTOR PARTS 

Lee Artoe Corbon Co., 1243 Belmont St., Chicago, 111. 

60657 

ASC Technicol Services Corp., P.O. Box 5150, Richard 

son, Texas 75080 

Atlantic Audio Visual Corp., 630 Ninth Ave., N.Y., 

N.r 10036 

Bailantyne of Omoho, Irw:., 1712 Jockson, Omoho, 

Neb. 68102 



Islond City, N.Y. 11101 


LoVezzi Machine Works, Inc., 900 N. Larch Ave., 

Elmhurst, III. 60126 

Nationol Theatre Supply Co., 1600 Broadwoy, New 

York, N.Y. 10019 

Pinksto Soles & Service Co., 4207 Lownview, Dollos, 

Texo 75227 


York, NY. 10022 

Westrex, 214 E. 1$t St. Salt Loke City, Utah 84111 

1241 S. Wabash Ave., Chicago, 

938-PROJECTOR REPAIR SERVICE 

ASC Technical Services Corp, P.O. Box 5150, Richardson, 

Texas 75080 

Atlontic Audio-Visual Corp., 630 9th Ave , Y,, 

NY, 10036 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J, 

0792/ 




Ohio 43620 

Pinkston Soles & Service Co., 4207 Lownview, Dallas, 

Texas 75227 


Rd,, Roanoke, Vo. 24012 

Rangertone Research, IrK., 509 Madison Ave., New 

York, N.Y. 10022 

RCA Service Co., Cherry Hill Offices, BIdg. 204-1, 

Camden, N.J. 08101 

Texas Theotre Supply, 915 S Alamo, Son Antonio, 

Texo' 78205 

Stat'; 

939-REAMERS 

LoVczzi Mochine Works, Inc., 900 N. lorch Ave, 


Edward H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago, 

III. 60605 

940-RECTIFIER BULBS 

Lee Artoe Corbon Co., 1243 Belmont St., Chicago, 111. 

60657 

941 -RECTIFIER BULBS, SILICON 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, III, 

60657 


43520 

Edw. H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago, 

III. 60605 

942-REaiFIER BULBS, XENON 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, III 

60657 


Ohio 43620 

Toshiba Photo Phone Co., Ltd., 1-6, Uchisaiwoi-Cho 

2 Chome Chiyoda-Ku, Tokyo, Japon 100 

943-RECTIFIERS, BULB TYPE 

Lee Artoe Carbon Co., 1243 Belmont St., Chicogo, 111. 

60657 

Edw. H. Wolk, Inc., 1241 S. Wobosh Ave,, Chicago, 

III. 60605 

944-RECTiFIERS, SELENIUM 

Arcol Theatre Products, Inc., 51 -C Heisser Lone, 

horm.ngdalo, N.Y. 11735 

Lee Artoe Corbon Co., .1243 Belmont St., Chicago, III. 

60657 

Strong Electric Corp., Div. of Holophone, 11 City 

Pork Ave., Toledo, Ohio 43697 

945-RECTIFIERS, SILICON 

Bollontyne of Omoho, Inc., 1712 Jockson St., Omoho, 

Neb. 68102 

Corbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927 

Electronic Meosurements, Irvc., 405 Essex Rd,, Neptune, 

N.J. 07753 

JCC, Inc., 52 2-chome Ohtedori, Higaihiku, Osoko, 

Jopon 

Kneisley lEIectric Co., P.O. Box 4692, Toledo, Ohio 

43620 

Strong Electric Corp., Div. of Holophone, 1 1 City 

Pork Ave., Toledo, Ohio 43697 

Texas Theotre Supply, 915 So. Alomo, Son Antonio, 

Texas 78205 

Toshiba Photo Phone Co., Ltd., 1-6, Uchisoiwai-Cho 

2 Chome Chiyoda-Ku, Tokyo, Japan 100 

Westinghouse Electric Corp., Semi Conductor Div., 

Armbrust Rd., Youngwood, Pa. 15697 

946-RECTIFIERS, XENON 

Lee Artoe Corbon Co., 1243 Belmont St., Chicogo, 111. 

60657 


N.Y. 10036 

Carbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927 


Calif. 90043 

Electronic Measurements, Inc., 405 Essex Rd., Nep 

tune, N.J. 07753 


Ohio 43620 

Kneisley Electric Co., P.O. Box 4692, Tole

FREE self-mailer coupon preceding this section is provided to bring you full infornuition on any advertised product. 

Du 

i 

958-REWINDS, POWER 


NY. 10036 

Bollantyne of Omoho, Inc., 1712 Jackson St., Omaha, 

Neb 68102 


Ohio 43620 

Goldtwrg Bros., P.O. Box 5345 T.A., Denver, Colo 

Kelmar Systems, Inc., 284 Broadwoy, Huntington 

Station, N.Y. 1I744 

Rongertone Reseorch, 509 Madison Ave., New 

Inc., 

York, NY. 10022 

RTI, 4700 Chose, Lincolnwood, III. 60646 


Texas 78205 

Dr., Theotre Equipment Co., 1122 Industrlol Motthews. 

N,C- 28105 

959-REWIND TABUS 

Atlontic Audio Visual Corp., 630 9th Ave., New York, 

NY. 10036 

Eprad, Inc., 123 Woodruff, P.O. Box 4712, Toledo, 

Ohio 43620 

Goldberg Bros., P.O. Box 5345 T.A., Denver, Colo. 

80217 

Kelmar Systems, 284 iBroadwoy, Huntington 

Inc., 

Station, N.Y. l'l74« 

6352 N Optical Radiation Corp., nndaie Ave,, 

Texas Theatre -Supply, 915 S. Alomo, San Antonio, 

Texas 78205 

Theatre Equipment Co., 1 122 Industrial Dr., Matthews, 

N.C. 28105 

960-5PROCKETS 

Atlantic Audio Visual Corp., 630 Ninth Ave., N.Y., 

N.Y. 10036 

Ballontyne of Omoho, ilfK., 1712 Jackson St., Omaha, 

Neb. 68102 

Carbons, Inc., Saddle Rd., Cedar Knolls, N.J. 07927 


Islona City, N.Y. 1 1 ]01 


LoVezzi Mochine Works, Inc. 900 N. Larch Ave 

, 


Edword H. Wolk, Inc., 1241 S Vobo*!' Ave., Chieogo, 

III. 60605 

961 -SPROCKET PUUERS 

962-TOOLS FOR PROJEaiON REPAIR 

Bollantyne of Omoho, Irv:., 1712 Jackson St., Omaha, 

Neb. 6810(2 


Islond City, N.Y. MlOl 


Ohio 43620 

LoVezzi Machine Works, Inc , 900 N Lorch Ave 

Elmhurst, 111. 60126 

Edw. H. Wolk, Inc., 1241 S. Wobash Ave., Chicago 

Ml. 60605 

963-VOLTAGE REGULATORS & 

TRANSFORMKS 

General Electric Co., Apporotus DIstr. Sales Div., 

1 River Rd., Schenectady, N.Y. 12345 

Superior Electric Co., 383 Middle St., Bristol, Conn. 

06010 

Westinghouse Electric Corp., Sfraron Transformer Div., 

469 Shorpsville Ave., Sharon, Po. 16146 

964-XENON BUIBS 

Atlontic Audio Visual Corp., 630 9th Ave., N.Y., N.Y. 

10036 

Conrad-Honovlo, Inc., 100 Cfiestnut St., Nowork, 

N.J. 07105 

Carbons, Inc., 10 Saddle Rd., Cedar Knolls, NJ. 07927 

Eprod, Inc., 123 Woodruff, P.O. Box 4712, Toledo. 

Ohio 43620 

JCC, Inc., 52 2-Chome Onte-dori, Osaka, Jopon 540 

L. P. Associates, Inc., 9249 W. 3rd St., Beverly 

Hills, Calif. 90210 

Macbeth Corp., R.D. 3 Jeonne Dr., Newburgh, N.Y. 

Optical Radiotlon Corp., 6352 N. irwindale Ave., 

Azuso, Calif. 91702 

Rongertone Research, Inc., 509 Madison Ave. New 

York, NY. 10022 

Toshibo Photo Phone Co., Ltd., 1-6, Uchisaiwai-Cho 

2-Chome Chiyodo-Ku, Tokyo, Japan 100 

10. Restrooms 

lOOI-QEANERS, DRAIN, TOILET & URINAL 

Bruhn & Co., P.O. Box 270-B, Indianopolis, Ind 

46206 

C.B. Dolge Co., 1 1 Ferry Lone West, Westport, Conn. 

Electric Eel Mfg. Co., 501 W. Leffel Lone, Springfield, 

Ohio 45501 

Huntington Laborotories, Inc., P.O. Box 710 Huntington, 

Ind. 46750 

Professionol Chemical Co., 945 N. Hohokam Dr., 

Tempe, Ariz. 85281 

West Chemical Products, Inc., 42-16 West St., Long 


Wyandotte- Corp., 1609 Biddle, Wyandotte, Mich, 

48192 

1002-6ERMICI0AL LAMPS 

GTE Sylvania, Inc., 100 Endicott St., Donvers, Mass. 

01923 

Westinghouse Electric Corp., Lamp Olv., 1 Westinghouse 

Plozo, Bloomfield, NJ. 07003 

1003-HAND DRYERS, ELECTRIC 

American Dryer Div., 95 Oak St., Kendollville, Ind, 

46755 

Bobrick Washroom Equip., Inc., 11611 Hart St., Hollywood, 

Calif. 91605 

Electric-Aire Engineering Corp., 16924 State St., 

5, Hollond, 111. 60473 

World Dryer Corp., 5700 McDermott Dr., Berkeley, 

III. 60163 

1004-HAND TOWELS, PAPER 

7005-UVATORIES 

IXL Furniture Co., Rt. I, Elizabeth City, N C. 27909 

1006-SANITARY NAPKIN DISPENSERS 

Bobrick Washroom Equip., Inc., 11611 Hart St., Hollywood, 

Calif. 91605 

West Chemical Products, Inc, 42-16 West St., Long 


1007-SOAP DISPENSERS 

Bobrick Woshroom Equip., Inc., Hart St., Holiywood, 

Calif. 91605 

West Chemicol Products, Inc., 42-16 West St., Long 

Island City, New York 11101 

1008-TOILn FIXTURES 

Eljer Plumbingwore Div., Murray Corp. of Americo, 3 

Gateway Center, Pfftsburgh, Pa. 1S222 

11. Safoty Devices 

1 1 01 -ALARiW SYSTEMS 

Guardian, Box A. Long Island City. N.Y. 11101 

Minnesota Fire Extinguisher Co., 2476 University Ave,, 

St. Paul, Minn. 55114 

1102-CROWD CONTROL EQUIPMENT 

Alvarado Mfg, Co., Inc. 10626 E. Rush St., So. El 

Monte, Calif. 91733 

Defender, Box 122, New Castle, Del. 19720 

Guardian. Box A, Long Island City, N.Y. 1M01 

Lawrence Metal Products, Inc., 260 Spur Dr. S., 

Bayshore, NY. 1 1706 



1103-EMERGENCY LIGHTING 

Exide Power Systems Div., Inc., Rising Sun & Adams 

Aves., Philadelphia, Po. 19120 

Westinghouse Electric Corp., Interior Lighting Div., 

P.O. Box 824, Vlcksburg, Ms. 3918:1 

1104-FiREAURMS 

Conroc Corp,, Cramer Div., Old Soyfcrook, Conn. 

06475 

Minnesota Fire Extinguisher Co., 2476 University Ave., 


AD-X Corp., Box 272, Littleton, Colo, 80160 

Westinghouse, Security Systems, Inc., 200 Beto 

Drive, Pittsburgh, Pa. 15238 

11 05-FIRE EXTINGUISHERS 

Fire Wotch, Inc., 2490 University Ave., St. Paul, Minn. 

55114 


St. Poul, Minn. 55114 

Norris Industries, Fire & Safety Equip. Div., P.O. Box 

2750, Newark, NJ, 071 14 

AO-X Corp., Box 272, Littleton, Colo. 80160 

1106-FIRE EXTINGUISHER SYSTEMS 

E 1 

Pont deNemours 8, Co., 1007 Market St., 


Fire Watch, Inc., 2490 University Ave., St. Poul, Minn. 

55114 

Minnesoio Fire Extinguisher Co., 2476 University Ave. 


Norris Industries, Fire & Safety Equip. Div., P.O. Box 

2750, Newark, N.J. 07114 

AD-X Corp., Box 272, LiMleton, Colo. 80160 

1107-FIREPROOF FABRICS 


1108-FIREPROOFING COMPOUNDS 



; 

E. I. DuPont de Nemours & Co., 1007 Market St., 

' 

Wilmington, Del, 19898 

Soundfold, Inc., PO, Box 2125, Dayton, Ohio 45429 

1 109-FIRE RETARDANT PAINTS 

1110-TEAR GAS PROTECTORS 

Guordion, Box A, Long Islond City, N.Y. MlOl 

1111-SAFES 

12. Sanitation 

1201 -BRUSHES, CLEANING 

Broun Brush Co., 43 Albertson Ave., Albertson, NY, 

11507 

Westinghouse, Relay Instrument Div., 95 Orange St., 

Newark, N.J. 07101 

CLEANERS, FLOOR-See 602 

1202-CLEANERS, GLASS & 

ASCO Auditorium Services, Box 163, Milton, Mas 

02186 

Brulin i Co., Inc., P.O. Box 270-B, Indianopoli 

Ind. 46206 

C.B. Oolge Co., 1 1 Ferrylane West, Westport, Conn 

06880 

Professional Chemicols Corp., 945 N. Hohokam Dr., 


Solvit Chemical Co., Inc., 7001 Raywood Rd., Madison, 

Wis. 53713 

West Chemical Products, Inc., 42-16 West St., Long 

Island City NY. I I 101 

Wyondotte Corp., Chemicol Specialties Div., 

Biddle, Wyandotte, Mich. 48192 

1203-DEODORANTS & DISINFEQANTS 

Brom Chemical Co., 245 W. Chelten Ave., Philadel 

phio, Po. 19144 

Bruhn & Co., Inc., P.O. Box 270-B Indianopoli; 

Ind. 46206 

C.B Dolge Co., 1 1 Ferry Lone West, Westport, Conn 

06880 

Professional Chemicals Corp., 945 N. Hohokan 


Solvit Chemical Co., Inc., 7001 Raywood Rd., Modison 

Wis 53713 

West Chemicol Products, Inc., 42-16 West St., Lone 

Wyondotte Corp., Chemical Speciolti* 

Biddle, Wyandotte, Mich. 48192 

1204-GUM REMOVERS 

Go. 31205 

1205-INSEaiCIDES & GERMIODES 

ASCO Auditorium Services, Box 163, Milt 

02186 

Brulin 8. Co., Inc., P.O. Box 270-B, Indiarwpolis 

46206 

Burgess Vibrocrofters, Inc., Rt. 83, Groysloke, 

60030 

Moben, Inc., 1980 I 139th St., Opo Locko, Flo 

33054 

E- I. DuPont de Ne 

8. Co., 1007 Market St 


Pic Corporation, 1100 Sylvan St., Linden, NJ. 07036 

Solvit Chemical Co., Inc., 7001 Raywood Rd., Modlsor 

Wis. 53713 

West Chemical Products. Inc., 42-16 West St., Lorn 

Island Citv NY 1 1101 

Wyondotte Chemicol Corp., Chemical Specialties Div 

1609 Biddle, Wyondotte, Mich, 48192 

1206-ODOR ABSORBERS 

C.B. Dolge Co., 1 1 Ferry Lone West, Westport, Conr 

06880 

West Chemical Products, Inc., 42-16 West St., Lon 

Islond, N.Y. 11101 

TOILET & URINAL CLEANERS-See 1001 

VACUUM CLEANERS-See 607

When writing monufocturers or their distributors please mention The Modern Theotre "Buyers' Directory." 

13. Seating 

1301 -AUDITORIUM CHAIRS 

American Seoting Co., 901 Broadway, N.W., Gron^ 

Ropids, Mich. 49504 

Chicago Used Chair Mart, 1320 S. Wobosh, Chicogo, 

III. 60505 

Griggs Equipment, Inc., P.O. Box 630, Belton, Tex 

76513 

Haves Equipment 8. Supply, 101 Pickard Dr., Syrocuse, 

1321 

Hevwood-Wokefield C 

10th St., Menominee 

Mich. 49858 

Hussey Mfg. Co., Inc., N. Berwick, Me. 03906 

Ideol Seating Co., 519 Ann St. N.W., Grand Rapids, 

Mich. 49502 

Irwin Seating Co., P.O. Box 2429, Grond Rapids, Mich 

49501 

Lone Star Seoting, P.O. Box 1734, Dollos, Tex. 75221 

Massey Seoting Co., P.O. Box 5658, Noshville, Tenn 

37208 

Notional Theatre Supply Co., 1600 Broadway, N.Y, 

NY 10019 

Seating Corp. of New York, 247 Woter St., Brooklyn, 

11701 

1302-CHAIR FASTENING CEMENT & 

CHAIR PATCHING CEMENT 

Chicago Used Choir Mart, 1320 S. Wobosh, Chicago, 

III. 60605 

Massey Seating Co., P.O. Box 5658, Nashville, Tenn. 

37208 

DRIVE-IN CHAIRS, All-Weather-See 1905 

1303-SEAT COVERS, SLIP-ON 

ASCO Auditorium Services, Box 163, Milton, Mass. 

02186 

Chicago Used Choir Mort, 1320 S. Wobosh, Chicago, 

III. 60605 

Hayes Equipment & Supply, 101 Pickord Dr., Syrocuse, 

N.Y. 13211 

Ideal Seating Co., 519 Ann St. NW, Grand Rapids, 

Mich. 49504 

Irwin Seoting Co., Box 2429, Grond Rapids, M:ch. 

49501 

Monko fobrics Co., Inc., 50 W. 36th St., N.Y., N.Y. 

10018 

Massey Seating Co., P.O. Box 5658, Nashville, Tenn. 

Universal Seating, 1157 Adams St., Dorchester, 

02124 

Wil-Kin, Inc , 800 Lambert Dr., Atlanta, Go. 31 

1304-SEAT CUSHIONS 

Ace Lite Step Co., 1516 S. Wobosh 

111. 60605 

Chicago Used Chair Mart, 1320 S. Wobosh, Chicago, 

III 60605 

Griggs Equip , Inc., Box 630, Belton, Texas 76513 

Ideal Seating Co., 519 Ann St., N.W., Grand Rapids, 

Mich. 49504 

Mossey Seating Co., P.O. Box 5658, Nashville, Tenn. 

37208 

Performance Seating Moteriols, Inc., 3413 Eastern 

Ave., S.E., Grand Rapids, Mich. 49508 

Saotlng Corp. of N.Y. 247 Water St., Brooklyn, N.Y. 

11201 

1305-SEAT REPAIR & MAINTENANCE 

American Seating Co., 901 Broodwoy N.W., Grand 

Rapids, Mich. 49504 


III. 60605 

Hoyes Equipment S, Supply, 101 Pickard Dr., Syracuse, 

NY. 13211 

Monko Fobrics Co., Inc., 50 W. 36th St., New York, 

N.Y. 10018 

Seoting Corp. of New York, 247 Woter St., Brooklyn, 

NY. 11201 

Universol Seoting, 1157 Adorns St., Dorchester, Moss. 

1306-UPHOLSTERY MATERIALS 


Griggs Equipment, Inc., Box 630 Belton, Texas 

76513 

Hoyes Equip. & Supply, Pickord 101 Dr., Syracuse, 

Ideal Seating Co., 519 Ann St. NW, Grand Ropids, 

Mich. 49504 

Lone Stor Seating Co., P.O. Box 1734, Dallas, Texas 

75221 

Monko Fabrics Co., Inc., 50 W. 3«th St., N.Y., N.Y. 

10018 

Mossey Sooting Co., P.O. Box 5658, Nashville, Tenn. 

37208 

E. I. DuPont de Nemours 8. Co., 1007 Market St., 


Seoting Corp. of N.Y., 247 Water St., Brooklyn, N.Y. 

11201 

Uniroyal, Inc., 1230 Ave. of the Americas, New York, 

NY. 10020 

14. Sound Equipment 

1401-AMPLIFIERS & TUBES 

Altec Sound Products Div., 1515 S. Monchester, Anaheim, 

Calif. 92680 


10036 

Bollantyne of Omaha, Inc., 1712 Jockson St., Omoha, 

Neb. 68102 

Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J, 

07927 

Digitol Lighting Co., 141 W. 24th St., New York, 

N.Y. 10011 

Eprod, Inc., 123 W, Woodruff, P.O. Box 4712, Toledo, 

Ohio 43620 

Kelmor Systems, Inc., 284 Broodwoy, Huntington Station, 

N.Y. 11746 

Kinotone, Inc., 257 10th Ave., Poterson, N.J. 07524 

Phosor System, P.O. Box 607, Acton, Moss. 01720 

Quad-Eight Cinema, 11929 Vose St., N. Hollywood, 

Colif. 91605 

Rongertone Research, Inc., 509 Modison Ave., New 

York, N.Y. 10022 

Sound Genesis, 445 Bryant St., Son Francisco, Calif. 

94107 

Sfortronics Electronics, P.O. Box 3048, Hollywood, 

Calif. 90028 

Theatre Equip. Co., 1122 Industrial Dr., Motthews, 

N.C. 28105 

Westrex, 214 E. Ist St., Salt Lake City, Utah 84111 

1402-AUDITORIUM & STAGE SPEAKERS 

Altec Sound Products Div., 1515 S. 'Monchester, Anaheim. 

Calif. 92680 


10036 

Bollantyne of Omoho, Inc., 1712 Jockson St., Omoho, 

Neb. 68102 

Digital Lighting Co., 141 W. 24th St., New York, 

N.Y. 10011 

Westrex, 214 E. 1st St., Salt Lake City, Utah 84111 

1403-DC EXCITER SUPPLY 

Altec Sound Products Div., 1515 S. Mancheste Anahelm, 

Calif. 92680 

Bollantyne of Omoho, Inc., 1712 Jackson St., Omaha 

Neb. 68102 

Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 

07927 



Eprod, Inc., P.O. Box 4712, 123 W. Woodruff, Toledo, 

Ohio 43620 

Kelmar Systems, Inc., 284 Broadway, Huntington Station, 

N.Y. 1,1746 



43620 

Quod-Eight Cinema, 11929 Vose St., N. Hollywood, 

1404-FILM SOUND DUPLICATORS 

Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif. 

94086 

1405-INTERCOMMUNICATING SYSTEMS 

Altec Sound Products Div., 1515 S. Monchester, Anaheim, 

Colif. 92680 


10036 

1406-LAMPS, EXCITER 


10036 

Bollantyne of Omoho, Inc., 1712 Jackson St., Omaha, 

Neb. 68102 





Ohio 43620 

JCC, Inc., 52 2-chome Onte-dori, Osaka. Japan 540 



2 Chome, Chiyoda-Ku, Tokyo, Japan 100 

Westinghouse Electric Corp., Lamp Div., 1 Westinghouse 

Plozo, Bloomfield, N.J. 07003 

Edward H. Wolk, Inc., 1241 S. Wabash Ave., Chicago, 

111. 60605 

1407-MICROPHONES 

Altec Sound Products Div., 1515 S. Manchester, Anaheim, 

Colif. 92680 

Atlantic Audio Visual Corp., 630 9th Ave., N.Y.. N.Y. 

10036 

Sound Genesis, 445 Bryant St., Son Francisco, Colif. 

94107 

1408-PHOTOELEaRIC CELLS 

Bollor^tyne of Omoho, Inc., 1712 Jackson St., Omaha, 

Neb. 68102 



Island City, NY. M 101 


Ohio 43620 

Kinotone. Inc., 257 10th Ave, Poterson, N.J. 07524 

fcrtword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicogo, 

111. 60605 

1409-PRE-AMPLmER WALL CABINET 

Altec Sound Products Div., 1515 S. Manchester, Ana 

hoim, Colif. 92680 

Bollontyne of Omotw, Inc., 1712 Jockson St., Omoho, 

Neb. 68102 




Kelmar Systems, Inc., 284 Broodwoy, Huntington 



Co., Notional Theatre Supply 1600 Broodwoy, NY., 

N.Y. 10019 

St., Quod-Eight Cinemo, 11929 Vose N Hollywood, 

1410-PUBLIC ADDRESS SYSTEMS 


Colif. 92680 


10036 

Quod-Eight Cinemo, 11929 Vose St., N. Hollywood, 

Colif. 91605 

Sound Genesis 445 Bryant St., Son Froncisco, Calif. 

94107 

1411 -RADIO TRANSMISSION SOUND SYSTEM 

Cinema Radio, One Linco 

10023 

Mini-Art Operating Co., In 

field. Mo. 65803 

LocRod, Inc., 5707 Lody 

2421 N. Ramsey, Springjne, 

Tucson, Ariz. 85704 

1412-SOUND EQUIPMENT, COMPLETE 


Calif. 92680 

Atlontic Audio Visual Corp., 630 9th Ave,, N.Y., N.Y. 

10036 

Bollantyne of Omaha, Inc., 1712 Jackson St., Omoho, 

Neb. 68102 

Carbons, Inc., 10 Saddle Road, Cedar Knolls, N.J. 

07927 


Islond City, NY. M101 


Calif. 90043 


N.Y. 10011 


Ohio 43620 

Kelmar Systems, Inc., 284 Broadway, Huntington 

Stotion, N.Y. 11746 _, „^^, 


Notional Theatre Supply Co., 1600 Broadway, N.Y., 

N.Y. 10019 ,,,„ 

Phaser System, P.O. Box 607, Aston, Moss. 01720 


Calif. 91605 

Theatre Equip. Co., 1122 Industrial Dr., Motthews, 

NC 28105 

Westrex, 214 E. 1st St., Salt Lake City, Utah 84111 

1413-SOUND HEADS 

Bollontyne of OnKiha, Inc., 1712 Jackson St., Omoho, 

Neb. 68102 

Inc., Carbons, 10 Saddle Rd., Cedar Knolls, N.J. 

07927 




Ohio 43620 . ,„, 


Notional Theatre Supply Co., 1600 Broodwoy, N.Y., 

N.Y. 10019 

Star Cinemo Supply Co., 217 W. 21st St., New York, 

N.Y. 10011 



Westrex, 214 E. 1st St., Solt Lake City, Utah 84111 

1414-SOUND SERVia CONTRAa 

ASC Technicol Services Corp., P.O. Box 5150, Richordson, 

Texas 75080 

RCA Service Co., Cherry Hill Offices, BIdg. 204-1, 

Camden, N.J. 08101 

Sound Genesis, 445 Bryant St., Son Francisco, Calif. 

94107 

1415-SOUND TESTING EQUIPMENT 

Altec Sound Products Div., 1515 S. Manchester, Anaheim. 

Colif. 92680 

E. I. DuPont de Nemours & Co, 1007 Morket St., 


Reed Speaker Co., 7530 W. 16th Ave., Lokewood, 

Colo. 80215 

Triplctt Corp., 286 Mormon Rd,, Bluffton, Ohio 45817 

1416-STEREOPHONIC SOUND ADAPTER 

SYSTEMS 

Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J 

07927 

Century mtury Projector ^'rojector Corp., i-orp., 32-02 Queens Blvd., Long 

Islond City, NY. 11101

43 

FREE self-mailer coupon preceding this section is provided to bring you full information on any advertised pivduct. 

Denver, 


NY. loon 

Stortron^cs Electronics, Inc., P.O. Box 3048, Hollywood, 

Calif. 90028 

Wesfrex, 214 E. 1st St., Salt Lake City, Utah 84111 

1417-STEREOraONIC SOUND SYSTEMS 

Altec Sound Products Div., 1515 S. Manchester, Anoheim, 

Calif, 92680 

Bollontyne of Omoho, Inc., 1712 Jackson St., Omoho, 

Neb. 68102 





N.Y. 10011 

Dolby Loborotories, Inc., 731 Sansome St., San Francisco, 

Colif. 94111 

Kinotone, Inc., 257 10th Ave., Peterson, N.J. 07524 

National Theotre Supply Co., 1600 Broadway, N.Y, 

NY. 10019 


Calif 91605 

Wesfrex, 214 £. 1st St., Salt Loke City, Utah 84111 

1418-TRANSISTOR SOUND SYSTEMS 


Calif. 92680 

Bollontyne of Omaha, Inc., 1712 Jackson St., Omoho, 

Neb. 68102 

Corbons. Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927 


Island City, N.Y. 1 1 101 

Eprad, Inc., 123 W. Woodruff, P.O. Box 4712, Toledo, 

Ohio 43620 

Kelmor Systems, Inc., 284 Broodwoy, Huntington 



Notional Theatre Supply Co., 1600 Broadway, N.Y., 

NY. 10019 


Rd., Roonoke, Va. 24012 

Quad-Eight Cinema, 11929 Vose St., N. Hollywood, 

Calif. 91605 

Rongertone Research, Inc., 509 Modison Ave,, New 

York, N.Y. 10022 

Startronics Electronics, Inc., P O, Box 3048, Hollywood, 

Calif. 90028 

Toshiba Photo Phone Co., Ltd., 1-6, Uchisaiwoi-Cho 


Westrex. 214 E. lit St., Solt Lake City, Utoh 84111 

15. Stage Equipment 

1501 -CURTAIN CONTROLS & TRACKS 

Automatic Devices Co., 2121 S. I2fh, Allentown, Pa 

18103 

R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood, 

Calif. 90029 

Novelt/ Scenic Studios, 40 Seocliff Ave., Glen Cove, 

NY. 11542 

1502-CURTAINS, STAGE 


Calif. 90029 


Cove, NY. 11542 

Wil-Kin, Inc , 800 Lambert Dr., Atlanta, Go. 30024 

1503-MASKING EQUIPMENT 

Automatic Devices Co., 2121 S. 12fh, Allentown, Pa 

18103 



Cove, N.Y. 11542 


Wil-Kin, Inc., 800 Lambert Dr., Atlanta, Go. 30024 

1504-SCREEN BRUSHES 

Braun Brush Co Albertson 

, 

Ave Albertson N Y 

11507 

Hurley Screen Co. Inc., 26 Sarah Drive, Farmingdole, 

NY. 11735 

Technikote Corp., 63 Seobring St., Brooklyn, N.Y. 

11231 

1505-SCREEN FRAMES, Variable & Fixed 

Curvature 

Hurley Screen Co., Inc., 26 Sarah Drive, Farminqdale, 

N.Y. 11735 

Mulone 8. Son, Pittsburgh St., Cheswick, Po. 15024 


Cove, N.Y. 11542 

Stewart Filmscrecn Corp., 1161 W. Sepulveda Blvd. 

Torrance, Calif. 90502 

Technikote Corp., 63 SeabrIng St., Brooklyn, N.Y. 

1506-SCREENS, 

THEATRE 

Hurlev Screen Co., Inc., 26 Saroh Dr., Farmingdole, 

NY. 11735 

Novelty Scenic Studios, Inc. 40 Seocliff Ave, Glen 

Cove, N.Y. 11542 

Pinkston Sales & Service Co., 4207 Lawnview, Dallas, 

Texas 75227 

Sfewort Filmscreen Corp., 1161 W. Sepulveda Blvd., 

Torrance, Colif. 90502 

Technikote Corp., 63 Seobring St., Brooklyn, N.Y. 

11231 

Wil-Kin, 800 Lambert 30024 

Inc., Dr., Atlanta, Ga. 

1507-STAGE HARDWARE & RIGGING 

Automatic Devices C 21 S. 12th Street, Allentown. 

Pa. 18103 

R. L. Grosh & Sons, 

Calif. 90029 

Novelty Scenic Studic 

Cove, NY. 11542 

1508-STAGE SCENERY 

Sunset Blvd., Hollywood, 

;., 40 Seocliff Ave., Glen 


Calif. 90029 


Cove, N.Y. 11542 

16. Ticket Office 

1601 -ADMISSION CHECKER 


City, Kas., 66101 


Ohio 43620 

National Ticket Co., 1650 'Broadway, N.Y., NY. 

10Q19 

Perey Turnstiles, 101 Park Ave., N.Y., N.Y. 10017 

Stroblite Co., Inc., 10 E. 23rd St., N.Y., N.Y. 10010 

Ultra-Violet Products, Inc., 5100 Walnut Grove Ave., 

Son Gabriel, Colif. 91778 

ADMISSION PRia SIGNS-Sm 113 

1602-AUTOMATIC TELEPHONE 

ANSWERING SERVICE 

Ford Industries, 5001 S.E. Johnson Creek, Portland, 

Ore. 97206 

Teledex Industries, Inc., 6110 S. Howell Ave., Milwaukee, 

Wis. 53207 

1603-CASH CONTROL SYSTEMS 

DD & K, Inc., 23 Maxwell Drive, Westbury, NY. 

11590 

Drive-ln Theatre Mfg. Co., 709 N. 6tti St., Konsos 


Globe Ticket Co., 680 Blair Mill Rd., Horsham, Po. 

19044 

National Ticket Co., 1650 Broadway, N.Y., N.Y. 

10019 

Perey Turnstiles, 101 Park Ave., N.Y., N.Y. 10017 

1604-CASH DRAWERS 

Abbott Coin Counter Co., 67 Riverdole Ave., Greenwich, 

Conn. 06830 

Butler Fixture & Mfg. Co., 2323 S. Lipan, Denver, 

Colo, 80223 

DD & K, Inc., 23 Maxwell Dr., Westbury, N.Y. 11590 

Globe Ticket Co., 680 Blair Mill Rd., Horsham, Po, 

19044 

Indiano Cosh Drawer Co., P.O. Box 236, Shelbyvllle, 

Ind., 46176 

Notional Ticket Co., 1650 Broadway, NY., NY 

10019 

Stein Woodcraft Corp., 22 Sprogue Ave., Amitvville, 

N,Y. 11701 

1605-CHANGEMAKING MACHINES 

10019 

Rowe Internat'l, Inc., 75 Troy Hills Rd., Whippony, 

N.J. 07981 

1606-COIN SORTERS & COUNTERS 

Abbott Coin Counter Co, 67 Riverdole Ave Greenwich, 

Conn. 06830 

Brandt, Inc., 705 S, 12th St., Watertown, Wis. 53094 

Klopp Engineers, Inc., P.O. Box 2098, 35551 Schoolcroft 

Rd., Livonia, Mich. 48151 

Nadex Industries, Inc., 220 Delowore Ave., Buffolo, 

NY. 14202 

Notional Ticket Co., 1650 Broadway, NY,, NY 

1607-DOORMAN'S STUB RECEPTAQES 

Butler Fixture & Mfg. Co., 2323 S. Lipon, Denver, 

Colo. 80223 

Globe Ticket Co,, 680 Blair Mill Rd., Horsham, Pa. 

19044 

Lawrence Metal Products, Inc., 260 Spur Dr S 

Boyshore, N.Y. 11706 

Notional Ticket Co., 1650 Broadway, New York, 

Corp., 22 Spragu ityvill 

1608-ELEaRONIC RESERVATION SYSTEMS 

Ticketron, Inc., 777 Third Ave,, NY,, NY, 10017 

1609-SPEAKING TUBE (for Ticket Office) 

Goldberg Bros., P.O. Box 5345 T.A 

, 

80217 

1610-TICKETS 

Colo. 

Ansell-Simplex Ticket Co., Inc., 1832 Pickwick Ave., 

Glenview, 111. 60025 

Globe Ticket, 680 Blair Mill Rd., Horsham, Pa. 19044 

Kansas City Ticket Co., 1703 Wyandotte, Kansas City, 

1611 -TICKET CHOPPERS & BOXES 

1515 Melrose Lone, P.O. Bo 

, 21050 

Ticket Co., 680 Bloir Mill Rd., 

19044 

Goldberg Bros., P.O. Box 

80217 

Lawrence Metal Products, 

5345 T.A., Denver, 

nc, 260 Spur Dr. S., 

National Ticket Co., 1650 Broadway, N.Y., N.Y. 

Perey Turnstiles, 101 Park Ave., N.Y., N.Y. 

Stem Woodcraft Corp., 22 Sprogue Ave., Amit 

1612-TICKET DISPENSERS 

Cemcorp, 1515 Melrose Lone, P.O. Box 105, 

Hill, Md, 21050 

Forest 

Globe Ticket Co., 680 Blair Mill Rd., Horshaiim, 

Po. 

19044 

National Ticket Co., 1650 Broadway, NY., NY. 10019 

1613-TICKET ISSUING MACHINES 

Cemcorp, 1515 Melrose Lone, P.O. Box 105, Forest 

Hill, Md, 21050 

Globe Ticket Co., 680 Bloir Mill Rd., Horsham, Pa. 

19044 

Notional Ticket Co., 1650 Broadway, NY., N.Y. 10019 

Rowe International, Inc., 75 Troy Hills Road, Whippony, 

N.J. 07981 

1614-TICKET RACKS 

Ansell-Simplex Ticket Co., Inc., 1832 Pickwick Ave., 

Glenview, Illinois 60025 

Globe Ticket Co., 680 Blair Mill Rd., Horsham, Pa. 

19044 

Notional Ticket Co., 1650 Broadway, N.Y., N.Y. 10019 


N.^ 1701 

Weldon, Williams 8, Lick, P, 

168, Ft. Smith, 

Ark, 72902 

Edw. H. Wolk, Inc., 1241 S. Wabash Ave., Chicago 

111 60605 

1615-TICKET REGISTERS 

Cemcorp, 1515 Mel 

Hill, Md. 21050 

Globe Ticket Co., 6 

19044 

Lane, P.O. Box 105, Forest 

:lair Mill Rd., Horsham, Po, 

National Ticket Co., 1650 Broadway, NY., NY. 10019 

1616-TURNSTILES 

Alvorado Mfg. Co., Inc., 10626 E. Rush St., So, El 

Monte, Colif. 91733 

Lawrence Metol Products, Inc., 260 Spur Dr, S-, Boy 

17. Vending Machines 

1701 -CANDY VENDER 

Coffee Mot Corp., 251 S. 3 let St., Kenilworth, N.J. 

07033 

Federal Machine Corp., P.O. Box 1713, Des Moines, 

lo. 50306 

Gold Medal Products Co., 1825 Freeman Ave,, Cincinnati, 

Ohio 45214 

Henry Heide, Inc., Box 271, Juicyfruit Lane, New 

iBrunswick, N.J. 08903 

Rowe Internotionol, Inc., 75 Troy Hills Rd., Whippony, 

1702-CIGARET VENDER 

Federal Machine Corp., P.O. Box 1713, Des Moines, 

la. 50306 

Gold Medal Products Co., 1825 Freeman Ave,, Cincinnati, 

Ohio 45214 

Rowe International, Inc., 75 Troy Hills Rd., Whippony, 

N.J. 07981

, 710 

When writing monuhieturers or their distributors pleoM mention The Modern Theatre "Buyers' Directory.' 

1703-COFFEE VENDERS 

: ffee Mat Corp., 251 S. 31st St., Kenllworth, N.J. 

,: Machine Corp., P.O. Box 1713, Des Moines, 

v,i306 

>,\edal Products Co., 1825 Freeman Ave., Cinrljtl, 

Ohio 4MM 

K v.» Intirnotionol, Inc., 75 Troy Hills Rd., Wtilppony, 

N J 07981 

1704-COIN & CURRENa CHANGERS 

Ardoc Inc., 4860 E. 345th St., Willoughby, Ohio 

44094 

Hamilton Scale Corp., 3350 Secor Rd., Toledo, Ohio 

43606 

National Reiectors, Ind., P.O. Box 1550, Hot Springs. 

Rowe internotional. Inc.. 75 Troy Hills Rd., Whlppony, 

N.J. 07981 

1705-DRINK VENDERS 

Federal Mochine Corp, P.O. Box 1713, Des Mo 

la. 50306 

Gold Medol Products 1825 Fr. 


Jet Sproy Corp., 195 Bear Hill Rd., Walthom, Moss. 

02154 

Rowe Internotionol, Inc., 75 Troy Hills Rd., Whlppony, 

N.J. 07981 

1706-GUM VENDERS 

Cottee Mot Corp., 251 S. 31st St., Kenilworth, N.J. 

07033 


Ohio 45214 

Rowa Irrtornotlonol, Inc., 75 Troy Hills Rd., Whlppony, 

N.J. 07981 

1707-MILK VENDERS 

Federal Machine Corp. P.O. Box 1713, Des Moines, 

lo, 50306 

Rowe Internotionol, Inc., 75 Troy Hills Rd., Whlppony, 

N.J. 07981 

1708-NUT VENDERS 

Gold Medal Products Co., 1825 Freeman Ave., Cincinnoti, 

Ohio 45214 

Rowe Internotional, Inc., 75 Troy Hills Rd., Whlppony, 

N.J. 07961 

1709-POPCORN VENDERS 

Federol Machine Corp, P.O. Box 1713, Des Moines, 

lo. 50306 

Gold Medal Products Co., 1825 Freeman Ave, Cincinnati, 

Ohio 45214 

Krispy Klst Korn Mochine Co., 120 S. Hoisted, Chicaflo, 

111. 60606 

Stein Woodcroft Corp., 22 Sprogue Ave., Amityville, 

N.Y. 11701 

Vend-A-Box, Inc., 321 York St., Newport, Ky. 41071 

1710-SANDWICN VENDERS 

Federal Machine Corp P O Box 

lo. 50306 

Rowe International, Inc., 75 Troy t 

N.J. 07981 

1713, Des Moines, 

ills 

18. Miscellaneous 

Rd., Whlppony, 

1801 -CONSULTING & DESIGN SERVICE 

Don Acito & Assoc, 132 E. New Englond Ave., Winter 

Pork, Flo. 32789 

ASCO Auditorium Services, Box 163, Milton, Moss 

02186 

Atlantic Audio Visuol Corp., 630 9th Ave., New York, 

NY. 10036 

Bollontyne of Omoha, IrK,, 11712 Jockson, Omaha, 

Neb. 68102 

Bux-Mont Signs, 221 Horshom Rd., Horshom, Pa 

19044 

Digrtol Lighting Co, 141 W. 24th St., New York, 

N.Y. 10011 

Drive-ln Theotre Mfg. Co., 709 N. 6th St., Kansas 


Forest Boy Construction Corp., 610 Longacre Ave, 

Woodmere, NY. 11598 

C. R. Frank Popcorn & Supply Co., 2311 Chestnut, 


Freeman Theatre Service, 5 Hudson Rd,, Garden City, 

NY 1)530 

Mel C. Glotz & Associotes, 1550 Dover St., No. 5, 

Lokewood, Colo. 80215 

Gold Medal Products Co., 1825 Freeman Ave., 

Cincinnoti, Ohio 45214 

Kinotonc, Inc , 257 1 0th Ave., Poterson, N.J. 07524 

Mini-Art Operating Co., Inc., 2421 N, Ramsay, 

Springfield, Mo. 65803 

Motion Picture Design Assoc, 2526 Rosewood Ave., 

Roslyn, Po. 190O1 

E.I. DuPont de Nemours & Co., 1007 Morket St 



Colif. 90302 

Proctor DistriOuting Co., Inc., 2335 S. Inco, Denver, 

Colo. 80223 

Rongertone Research Inc., 509 Madison Ave., New 

York, N.Y. 10022 

Schneider Corp. of America, 185 Willis Ave., Mineola, 

N.Y. 11501 

Texas Theatre Supply, 915 S. Alamo, Son Antonio. 

Texas 78205 

Wil-Kin, Inc., 800 Lambert Dr., Atlanta, Go. 30024 

Woodbay Construction Corp., 555 Ctiestnut St., Cedar- 

1802-GIVEAWAYS, PREMIUMS, BALLOONS, 

THEATRE GAMES 

Eagle Rubber C^ 

44805 

Ity 

1277) 

Oronge St., Ashland, Ohio 

RD No. 2, Port Jarvis, NY. 

Rd., Willord, Ohn 

1803-LADDERS & SCAFFOLDS, SAFETY 

1804-LUBRICANTS, PENETRATING 

OILS, CORROSION INHIBITORS 

Carbons, Inc, 10 Saddle Rd., Cedar Knolls, N.J. 07927 

N, L. Industries, Inc., P.O. Box 500, West Coldwell, 

N.J. 07006 

El. DuPont de Nemours & Co., 1007 Market St., 


Spotz Point Ind., Inc, 160) N. Broodwoy, St. Louis, 

Mo 63)02 

1805-ORCHIDS 

1806-SANDURNS 

ASCO Auditorium Serv Box )63, Milton, 

1807-THEATRE BROKERS 

1808-THEATRE FRANCHISES 

1809-THREE D ACCESSORIES 

Inc., 260 Spur Dri\ 

2421 N. Ramsey, Spring 

Deep Vision Corp., 6457 P.O. Box 38386, LA., Cc 

90038 

Retina Internotionol Pictures, P.O. Box 322, Oskc 

loosa, Iowa 52577 

1810-TIME RECORDERS 

Lathem Time Recorder Co., 200 Selig Dr., S.W 

Atlanta, Go. 30336 

1811 -TRAILERS 

Cisco, Calif. 94102 

Notional Screen Servict 

10019 

Porrot Film Service, Ir 

Des Moines, lo. 5031 

1812-UNIFORMS 

19. Drive-ins 

1600 Broodwoy, N.Y., N.Y. 

1702 Keo Woy, Box 54), 

up, 700 Rosedole Ave., St. Louis 

1901- CONTROL SYSTEMS 

Ofive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos 


Eprad, Inc., P O. Box 4712, 123 W Woodruff Ave, 

Toledo, Ohio 43620 

Globe Ticket Co., 680 Bloir Mill Rd., Horsham, Po. 

19044 

Notionol Ticket Co., 1600 Broodwoy, N.Y., NY. 

10019 

Pacific Theatre Equipment Co., 142 Leovenworth 

St., San Francisco, Calif. 94102 

Ultro-Violet Products, Inc., 5100 Wolnut Grove Ave., 

Son Gobriel. Colit 91778 

1902-AIR CONDITIONERS, IN-CAR 

1903-BOXOFFICES 

Arrow Sign Co, 1046 - 45th Ave., Ooklond, Calif. 

1904-CANOPIES 

Filon Div., Vistron Corp., 12333 Von Ness Ave., Howthorne, 

Calif. 90250 

Selby Industries, 3920 Congress Pkwy., Richfield, Ohio 

44286 

190S-CAR COUNTER 

Eprad, Inc., P.O. Box 4712, 123 W. Woodruff, Toledo, 

Ohio 43620 

K-HIII Signal Co., 326 W. 3rd St., Uhrlchsvllla, Ohio 

44683 

Pacific Theatre Equipment Co., 142 Leavenworth 

St, San Francisco, Calif. 94102 

1906-CHAIRS AND BENCHES, OUTDOOR 

SEATING 

American Seotirig Co., 901 Broodwoy N W., Grond 

Rapids, Mich. 49504 

Ideal Seoting Co., 519 Ann St., N.W., Grand Rapids, 

Michigan 39504 

Kilgore Corp., P.O. Box 565, Reedsville, Po. 17084 

Miracle Playground Equip. Co., P.O. Box 275, Grinnell, 

Iowa 50112 

Troion Playground Equip. Mfg. Co., 1 1 2nd Ave. N.E,, 

St. Cloud, Minn. 56301 

1907-CIRCULAR TYPE DRIVE-IN THEATRE 

1908-DIRECTIONAL LIGHTS, TRAFFIC 

Arrow Sign Co., l046-45th Ave. Oakland, Colif- 

94601 

Drive-ln Theatre Mfg. Co., 709 N 6th St.. Konsos 


Eprad, Inc., PjO. Box 4712, 123 W. Woodruff, Toledo, 

Ohio 43620 

Glenn E Koropp Co 2539 Tesia Woy, Socramento, 

Calif. 95825 

1909-EXIT CONTROLS, TRAFFIC 

Box 31406, 1910-FENCES, STEEL 

D & D Fabrication Co., P.O. Box 3524, Shownee Mission, 

Konsos 66203 

Selby Industries, Inc., 3920 Congress Pkwy., Richfield, 

Ohio 44286 

1911 -FIREWORKS 

All American Fireworks Disploy Co., P.O. Box 8392, 

208 Broodwoy, Konsos City, Mo. 64105 

All Notions Capitol Flog i Banner Co., 118 W. 5lh 

St P.O. Box 8392, Konsos City, Mo. 64105 

Hudson Firswoilcs Co., Inc., 1920 W. 77th St., Cleveland, 

Ohio 44102 

Illinois Fireworks Co., P.O. Box 792, Donvilla, III. 

1834 

ount Fireworks Co >.0. Box 1337, Texorkono. 

1912-FLAG POLES 

All Notions-Copltol Flog i Banner Co., P.O. Box 8392, 

118 W. 5th St, Konsos City, Mo. 64105 

American Playground Device Co., P.O. Drawer 2599, 

Anderson, Ind. 46011 _j „ ,. a 

Bux-Mont Signs, 221 Horsham Rd., Horsham, Po. 

19044 

General Playground Equip, Inc, P.O. Box 608, Kokomo, 

Ind. 46901 

Kilgore Corp., P.O. Box 565, Reedsville, Po. 17084 

Miracle Playground Equipment Co., P.O. Box 275, 

Noîono?"FIag*& Disploy Co., 43 W. 21 St., N.Y., N.Y. 

Trojan Ployground Equip., Mfg. Co., 1 1 2nd Ave. N.E. 

St Cloud, Minn 56301 

FLOODLIGHTS-See 807 

1913-FOGGING EQUIPMENT 

Rt. 83, Groysloke, III. 

icol Products, Inc, 42-16 West St,, Long 

,land City, NY 1 1 101 

1914-GOlF, MINIATURE 

191S-HEATERS^nCar, Electric 

Drive-In Theotre Mfg. Co., 709 N. 6th St , 

Kansas 

tiiv, Kos. 66101 

Eprad, Inc, 123 W. Woodruff Ave., P.O. Box 4712, 


Glenn E. Koropp Co., 2539 Teslo Way, Sacramento, 

Calif. 95825 

Thermolotor Corp, 1571-B Parkway Loop, Tu-tin, 

Calif. 92680

12 

preceding this section is proyWed to bring you full infonnotion on any odvertised product. 

1916-HEATERS-ln-Car, Gas (Flameless) 

Stonford Industries. 445 Centrol Ave., H.ghlond Pork, 

III 60035 

1917-HEATER THEFT PREVENTION 

Drive-ln Theotre Mfg. Co., 709 N. 6th St., Konso. 

Eprod'- :-i'-,"l2°3^ W. Woodruff, P.O. Box 4712, 

GÎnnf: kXp'co" 2539 Teslo Woy, 5ccrcêr„o, 

Speaker Security Co., 1700 Willc 

N.J. 07030 

1918-INaNERATORS & CARTS 

Ave., 

Alsto Co., 11052 Pearl Ave., Clevelond, Ohio 

1919-INDUCTION RECEIVERS 

(For 

Car Stereos) 

1920-JUNCTION BOXES {For 

Speakers) 

In-Car 

Hoboken, 

243 Belmont St., Chicago, 111. 

Theatre Mfg. Co., 709 N. 6th 

t., 

Konsos 

Box 4712, 

Epfc;?'lnc"llt'°W. woodruff Ave, P.0 


2539 Teslo Way, Sacramento, 

Glenn E. Koropp Co., 

Pro'ieciedS, Inc., Ba« 112, Ploinfield, Ind t6'68 

Reid Speaker Co., 7530 W. 16th Ave., Lakewood, 

Colo. 80215 

1921 -LIGHTING SYSTEMS 



Gene'ra/llertric' Co., Apparatus Dlstr. Soles Div., 

1 River Rd., Schenectady, N.Y. 12345 

GTE Sylvanio, Inc., 100 Endicott St., Donvers, Moss. 

Ultra-Vk>let Products, Inc., 5100 Walnut Grove Ave., 

Vatfa"n'Ê°e^1on*^Dev^cJcorp., 611 Hansen Way, Palo 

We1l!ngS,i '^^ric Corp., P. O. Box 824, VIcksburg, 

Ms. 391 ftl 

1922-LITTER REMOVAL EQUIPMENT, 

BASKETS 

6284 Waterloo Rd., twate 

Atwoter Strong 

C&A Distributing, 710 Central Ave., Faribault, Minn. 

General Playground Equip., Inc., P.O. Box 608, Ko- 

Kilgore°Co"p.,''p'a' Box 565, Reedsville, Pa. 17084 

Miracle Playground Equipment Co., P.O. Box 2/5, 

Grinnell, Iowa 50112 

1923-MOSQUITO & INSEa REPaLENTS 

Moben Inc 1980 NW 139th St., Opa Locko, Florida 

33054 

1924-PAINT, DECORATIVE, for 

Drive-Ins 

El Du Pont deNemours & Co., 1007 Market St., 


Spatz Paint industries, inc., 1601 N. Broadway, St. 

Louis, Mo. 63102 

Ultra-Violet Products, Inc., 5100 Walnut Grove Ave., 

Son Gabriel, Calif' 91778 

1925-PAINT, Drive-ln Screen 


Courtesy Service, 63S0 W. Exposition, Lokewood, 

Colo 80226 

Du Pont El deNemours 8. Co., 1007 Morket St, 


Prokote 12812 Garden Grove Blvd., Garden Grove, 

Calif.' 92642 


OWo 44286 .,.,..„ ^ 

Spatz Point Industries, 1601 N. Broodway, inc., St. 

Louis, Mo. 63102 . „ ,,„,. 

Technikote Corp., 63 Seobring St., Brooklyn, N.Y 11231 

Theatre Construction Co., inc., Foirfleld Dnve-ln 

Theatre, Fairfield, 111. 62837 

1926-PEST & INSECT CONTROL 

(Also See 1913 & 1923) 

Solvit Chemlcol Co. 7001 Roywood Rd., Modison, 

Wis. S3713 

West Chemical Products, inc., 42-16 West St., Long 

Islond City, NY. 11101 

1927-PICNIC TABLES 

General Playground Equip., Inc., P.O. Box 608, Kokomo, 

Ind. 46901 

Kilgore Corp., P.O. Box 565, Reedsville, Pa. 17084 

Lone Stor Seating Co., P.i 

75221 

Miracle Playground Equi| 

501 

Recr( Equip. Corp., 

Ind 4601 

Box 1734, Dallos, Texas 

Co., Box 275, Grinnell, 

.0. Box 2188, Anderson, 

1928-PLAYGROUND EQUIPMENT- 

Kiddie Rides, Power Driven 

Amusement Supply Co., 1791 Vine St., Salt Lake City, 

Utah 84121 

Star Co., Lone Seating P.O. Box 1734, Dallas, Tx. 

75221 , „ .„, ^ „ 

Miracle Co., Box 2/5, t.rinneii, 

Playground Equip. 

Iowa 50112 

1929-PLAY6R00ND EQUIPMENT- 

Rider Propelled 

American Playground Device Co., P.O. Drower 2599, 

Dell 

Lont'star Seoting Co., P.O. Box 1734, Dallos, Texas 

Miracle Playground Equip. Co., Box 275, Grinnell, 

lowo 50112 

1930-PLAYGROUNO EQUIPMENT- 

Slides, Swings, Teeter-Totters, etc 

American Playground Device Co., P.O. Drawer 2599, 

Anderson, Ind. 4601 1 

„ „ ,„o i^ u 

General Playground Equip., Inc., P.O. Box 608, Kokomo, 

Ind. 46901 , ,. „ 

Delmer F. Harris Co., P.O. Box 278, Concordia, Kas. 

Kilaore Corp P O. Box 565, Reedsville, Pa. 17084 

Lone Star Seating Co., P.O. Box 1734, Dallas, Tex. 

Miracle Playground Equip. Co., Box 275, Grinnell, 

lowo 501 12 „ „„ . J 

Recreation Equip. Corp., P.O. Box 2188 Anderson, 

Trojan Ployground Equip. Mfg. Co., 1 1 2nd Ave. N.E., 

St. Cloud, Minn. 56301 

1931 -PLAYGROUND EQUIPMENT- 

Traekless Trains 

Deibler Trackless Trains, 914 Ckiflin, Manhatton, Ks. 

1932-POST LIGHTS 

Eprod, Inc., 123 W. Woodruff, P.C 

Ohio 43620 

Drive-ln Theatre Mfg. Co., 70i9 


Glenn E. Koropp Co., 2539 TesU 

Collf. 95825 

1933-POST LIGHT TRANSFORMERS 

Box 4712, Toledo, 

v|. 6th St., Konsos 

Way, Sacramento, 


Drivp-'lr Theatre Mfg. Co., 709 N. 6th St., Kansas 


1934-RAMP LIGHTS 

6th St., Kansas 

1935-RECORDED MUSIC & ANNOUNCE- 

MENT—(Intermission 

Radio Spots, etc) 

Ta|»es, 

Arrow Sign Co., 1046 - 45th Ave., Oakland, Coiif. 

94601 

1936-SCRKN TOWER FAaWG 


1937-SCREEN TOWER-PAINTING & 

SERVICE 

D 8. D Fabrication Co., P.O. Box 3524, Shawnee Mission, 

Kansas 66203 

Selby Industries, In 3920 Congress Pkwy., Richfield, 

Ohio 44286 

Theatre Construction Co., Ir Fairfield Drive-ln The- 

atre, Fairfield, 111. 60837 

046 - 

Arrow Sign Co., 

45th Ave., Ooklond, Calif. 

94601 

Selby Industries me., 

Pkwy., Richfield, 

Ohio 44286 

Spatz Point Industries, Inc., 

Louis, Mo. 63102 

Theatre Construction Co., i :., Fairfield Drive-ln 

Theatre, Fairfield, III. 60837 

1938-SCREEN TOWERS 

Arrow Sign Co., 1046 - 45th Ave., Oakland, Calit. 

9460 

D & D Fabrication lion Co., Cc P.O. Box 3524, Shawnee Mission, 

Kansas 66203 

Selby industries, inc 3920 Congress Pkwy., Richfield, 

Ohio 44286 

1939-SPEAKER CONES 

1243 Belmont St., Chicogo, 111. 

ee Artoe Carbon Co., 

60657 

rive- In Theatre Mfg. Co., 709 N. 6th St., Kansas 

City, Kas. 66101 

Koropp Co., 2539 Teslo Way, Sacramento, 

Calif. 95825 

Minneapolis Speoker Co., 3806 Grand Ave. S., Mmneopolis, 

Minn. 55409 

Proiected bound, inc.. Box 111, Ptainfieid, Ind. 46168 

Reed Speoker Co., 7530 W. 16th Ave., Lakewood, 

Colo. 80215 

194D-SPEAKER CORDS 

Lee Artoe Corbon Co., 1243 Belmont St., Chicago, lil. 

60657 

Theatre Mfg. Co., 709 N. 6th St., Konsos 

OS. 66106 

nc, 123 W. Woodruff, P.O. Box 4712. 

Toledo, Ohio 

Glenn E. Korof 

Calif. 95825 

Projected Sound, inc. 

Reed Speaker Co., 

Colo. 80215 

1941 -SPEAKER COVERS 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, ill. 

60657 

Eprad, Inc., 123 W. Woodruff, P.O. Box 4712, 


1942-SPEAKER POSTS 

Lee Artoe Carbon Co., V243 Belmont St., Chicago, 111. 


Ohio 44286 

1943-SPEAKER RECONING SERVICE 


1944-SPEAKERS, IN-CAR 

Lee Artoe Carbon Co., 1243 Belmont St., Chicago, III. 

60657 

Drive-in Theatre Mfg. Co., 709 N. 6th St., Konsat 


Eprod, Inc., 123 W. Woodruff, P.O. Box 4712 


Glenn E. Koropp Co., 2539 Telso Way, Sacromento, 

Coiif. 95825 

Notional Theatre Supply Co., 1600 Broadwoy, NY 

NY. 10019 

Proiected Sound, inc.. Box 112, Piaintieid, Ind. 46)68 

Reed Speaker Co., 7530 W. 16th Ave., Lakewood 

Colo. 80215 

1945-SPEAKER THEFT PREVENTION DEVICES 

Lee Artoe Carbon Co., 1243 Belmont St., Chicogo, 111. 

60657 

ri-e-ln Theotre Mfg. 709 N. 6th St., Kansas 


Eprad,' Inc., 123 W. Woodruff, P.O. Box 4712 


Glenn E. Koropp Co., 2539 Teslo Way, Socramentc 

Calif. 95825 

Reed Speaker Co, 7530 W. 16th Ave., Lakewood 

Colo. 80215 

Speaker Security Co., 1700 Willow Ave., Hoboken 

N.J. 07030 

1946-SPEAKERS-THEFT PROOF 

Drive-ln Theotre Mfg. Co., 709 N. 6th St., Konsos 


Eprad, Inc., 123 W. Woodruff, P.O. Box 4712, Toledo 

Ohio 43620 

Glenn E. Koropp Co., 2539 Teslo Way, Socromente 

Calif. 95825 „ , 

"Permanent" Drive-ln Products, P.O. Box SOB, W 

Ridge Rd., Van Wert, Ohio 45893 

Projected Sound, Inc., Box 112, Ploinfield, ind. 46168 


Colo. 80215 

1947-VACUUM CLEANERS, for 

Drive-Ins 

American Cleaning Equip. Corp., Ill S, Route 5J 

Addison, 111. 60101 

Atwoter Strong Div., 6284 Waterloo Rd., Atwotc 

Ohio 44201 

National Super Service Co., 1946 N. 13th St., Toled 

Ohio 43624 ,,, .. , 

Pullman/Holt Products Div. of Purex Corp., 123 Med 

ford St,, Maiden, Mass. 02148 

1948-VISORS FOR CARS 

1949-WEED KILLERS 

Brulin & Co P.O Box 270B, Indianapolis, Ind. 462 " 

C B. Dolge Co., Ferry Lone West, Westport, Conn 

06880 

E 1 Du Pont deNemours 8. Co., 1007 Market SI 

Wilminnton Del. 19898 

2-16 West St., Long

1835 

New 

1835 

Material and Equipment by TRADE NAMES 

AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS" 

ABBOCOIN coin handling equipment: Abbott Coin 

Counter Co., Riverdale Ave., P.O. Box 1341, Greenwich, 

Conn. 06831 

515 H. Ave. N.E., Cedar Ropids, Iowa 52402 

BUTTERFLAKES row popcorn: Notional Oots Co., Inc., 

1 

ACE lite step onti-fotigue matting: Ace Lite Step Co BUTTERFUL popcorn cups: Butterful, Inc., P.O. Box 

, 

1516 S Wabash Ave., Chicogo, III. 60605 

7937, Richmond, Va. 23223 

ACOUSTI-WALL ocousticolly treoted wall covering; BUTTERNUT condy bar: Hollywood Bronds, Inc., 836 

Acousti-Wall, 2010 Samada Ave., Columbus, Ohio 5 Chestnut, Centrolio, III. 62801 

ADD-A-STAR food service equip.: Star Metal Corp., 

4700 Island Rd., Philadelphia, Pa. 19153 

AO-X automatic dry chemical fire extinguishers: AD-X CAL flot letters 4" to 17": Sign Products, 1319 W. 

Corp Box 272, Littleton, Colo. 80160 

12th PI., LA., Calif. 90OI5 

AIRFLO chairs: Heyivood-Wakofield Co., 3010 10th CALI carbon savers: Call Products, 8108 Copitolo 

St Menominee, Mich. 49858 

Ave.. Foir Oaks. Colif 95628 

ALMOND JOY coconut with almonds; Peter Paul, Inc. 

CANDY APPLE MAGIC coating for condy opples: 

New Haven Rd., Naugatuck, Conn. 06770 


ALPRO ceiling and wall acoustical panels; Alpro Vo. 23223 

Acoustics Division, Structural Systems Corp., P.O. CARACOL mosquito repellent: Moben, Inc., 1980 N.W. 

Box 50070, New Orleans, La. 70150 

139th St., Opo-locko, Flo. 33054 

AMBASSADOR popcorn mochine: Cretors & Co.. Box CARDOX fire protection systems: Fire Watch, Inc., 

23329, Nashville, Tcnn. 37202 

2490 University Ave., St. Paul. Minn, 55114 

AMERICAN DRYER electric hand dryers: American CARMELIZER outomatic caramel corn mixer: Cretors 

Drvcr Div , 95 Oak St., Kendalville, Ind. 46755 

& Co., Box 23329, Noshville, Tenn. 38202 

ANAMORPHIC ATTACHMENTS KA-298, KA-298-R, CASHTRONIC ticket occounting & totalizing system; 

KA-299: Schneider Corp. of America, 185 Willis Globe Ticket Co., 680 Blair Mill Rd., Horsham, Pa. 

Ave Mineolo, N.Y. 11501 

19044 

ANGELICA-PREST uniforms: Angelica Uniform Group, CENTURY proiectors: Century Projector Corp., 32-02 

700 Rosedale Ave., St. Louis, Mo. 63112 

Queens Blvd., Long Island City, N.Y. 11101 

ANNIVERSARY popcorn machine: Cretors & Co., Box CHANNELITE formed letters tmm 17" to 31" sizes: 

23329 Noshville, Tenn. 37202 

Bevelite-Adler Mfg., 14824 S. Main St., Gordeno, 

ANSUL fire protection systems; Fire Wolch, Inc., 2490 Colif. 90248 

University Ave., St. Poul, Minn. 55114 

CHEW-ETS: Goldenberg Condy Co., 161 W. Wyoming 

ARROWCHANGE LETTERS: Arrow Sign Co, 1046 - Ave., Philadelphia. Po. 19140 

45th Ave. Oakland, Colif. 94601 

CHUNKY originol & pecan: Word-Johnston, Inc., Two 

ARROWRAIL chongeoble plastic leHers face: Arrow 

Penn Ploce, New York, N.Y. 10001 

Sign Co.. 1046 - 45th Ave., Oakland, Colif. 94601 

ASTRO-LOUNGER & ROCKER theatre choir: Mosscv CINEIUX Droiection lenses: Schneider Corp. of America, 

Seating Co., PC Box 5658, Nashville, Tenn. 37208 

185 Willis Ave., Mineolo, NY. 11501 

ASTRO-POP popcorn machine: Gold Medal Products CINELUX 70/35 projection lenses: Schneider Corp. 

Co , Freemen Ave., Cincinnati, Ohio 45214 

of Americo, 185 Willis Ave., Mineolo, N.Y. 11501 

ASTRO-WIND lona play devices & biq reel rewind CINELUX 35 projection lenses; Schneider Corp. of 

systems: Texas Theatre Supply, 915 5. Alamo, Son America, 185 Willis Ave., Mineolo. N.Y. 11501 

Antonio, Texas 78205 

CINELUX OUTDOOR projection lenses: Schneider Corp. 

ATLAS Hi-Bock Lounge choir: Irwin Seating Co., Box of Americo, 185 Willis Ave., Mineolo, N.Y, 11501 

2429-B, Grand Rapids. Mich. 49501 

CINEMA WARMER popcorn warmer: Stein Woodcraft 

ATS-2 automotion for single projector systems; Drivein 

Theatre Mfg. Co. 709 N. 6th St., Kansas City, CINEMECCANICA projectors. 35 and 35/70mm: xenon 

Corp., 22 Sprogue Ave., Amityville, N.Y. 11701 

Kos. 66101 

lomphouses: Carbons, Inc., 10 Saddle Rd., Cedar 

AUTOMATICKET ticket issuing equipment: CEMCORP, Knolls, N.J. 07927 

1515 Melrose Lone, P.O. Box 105, Forest Hill, Maryland 

21050 

Corp.. 1600 Broadway, N.Y., N.Y. 10019 

CINEMOTION display service: Notional Screen Service 

AVELITE 35mm & 16mm lenses: Rongertone Reeorch CiRCLITE junction box: Drive-in Theatre Mfg. Co., 

Inc. 509 Madison Ave,, New York, N.Y. 10022 709 N 6th St., Konsas City, Kas. 66101 

A.V.E. ROYAL I 35mm theatre projector: Rongertone CITATION auditorium chairs: Irwin Seating Co., Box 

Reseorch Inc., 509 Madison Ave., New York, NY 2429B, Grand Rapids, Mich. 49501 

10022 

CITATION popcorn machine; Gold Medal Products 

A.V.E. S-6005 & 25 speaker systems; Rongertone Co. 1835 Freeman Ave., Cincinnati, Ohio 45214 

Research Inc., 509 Madison Ave., New York, N.Y CLARK condy bars: D. L. Clark Co., 503 Mortindale 

10022 

St.. Pittsburgh, Pa. 15212 

A.V.E. TRANSPORTABLE 35mm portoble sound proiecfor: 

Rongertone Reseorch Inc., 509 Modison Ave., Atlanta, Go. 30301 

COCA-COLA soft drink; Coca-Colo Co., 310 North 

Ave New York, NY. 10022 

CODE-A-PHONE telephone onsiwering & recording 

A.V.E. T-200 theatre omplifier: Rongertone Research systems; Ford Industries, 5001 S.E. Johnson Creek, 

Inc . 509 Madison Ave., New York, N.Y. 10022 

Portland, Ore. 97206 

AW TO MAT oufomotic opening troys: Standard Box COLD SPRINGS beveroge concentrates. Cold Springs 

Co., 28 Gerrish Ave., Chelsea, Mass. 02150 

Products Co,, PO, Box 82, Three Rivers, Michigan 

49093 

COMET auditorium chairs: Irwin Seating Co., Box 

2429B, Grand Rapids, Mich. 49501 

BABY RUTH nut roll condy: Plonters/Curtiss Confections. 

3638 CORNADO popcorn mochines: Gold Medol Products 

N. Broadway, Chicago, III. 60613 

8ANG-0 

Co , Freeman Ave., Cincinnati, Ohio 45214 

unpopped popcorn: Consolidated Popcorn Co., 

PO Box COUNTER CACHE: DDiK, Inc., 23 Maxwell Dr., Westbury, 

N.Y. 11590 

309, Scholler, Iowa 51053 

BEADED screen (indoor); Hurley Screen Co., Inc., 26 

Soroh CRADLE-GLO hamburger rotisserie: Cradle Queen Borbeaue 

Corp., 744 Berrimon St., Brooklyn, N.Y. 

Dr., Formingdole, N.Y. 11735 

BEEHIVE hybrid popcorn: Blevins Popcorn & Concession 

Supply Co., P.O. Box 171233, 813 Ridge Lake 

11208 

Blvd. CRADLE QUEEN chicken 8. rib rotisseries; Cradle 

Memphis, Tenn. 38117 

Queen Barbecue Corp., 744 Berrimon St., Brooklyn, 

*^?^!'? ^"""^ change marquee: Berloc Mfg. Co., NY. 11208 

7310 Ethel Ave., N. Hollywood, Colif. 91605 

CRETORS popcorn, cotton candy, cormel corn, & butter 

BERNZOMATIC flomeless in-car heaters: Stanford In- mochines: Cretors & Co., Box 23329, Nashville, 

""^ Central Ave., Highland Pork, 111. Tenn 37202 

6003T''' 

BETTY 

CRESCENT fountain syrups: Roy Smith Co., 365 Pork 

BASKETS drive-in litter boskets; CIA Distributing, 

710 Central Ave., Foriboult, Minn. 55021 CRESTWOOD II heavy duty theatre carpet: Alexander 

St., P.O. Box 2646, Jacksonville, Flo. 32203 

BIG REELER 16mm long ploy ottochment; Rongertone Smith Carpet, 57 lyon St., Amsterdam, N.Y. 12010 

^^seorch Inc , 509 Madison Ave 

, York, NY, CRISPY peanut butter bors; Planters Peonut

Buffalo, 

TRADE NAME INDEX 

GOLD N SWEET seasoning oil & popping oil: PVO Internotiopol. 

Inc., 3400 N. Whorf St., St. Louis, Mo. 

63147 

HANOI Popcorn scoop: Cretors 8. Co., Box 23329 

Nashville, Tenn. 37202 

HAPPY JACK BRAND yellow popcorn (50 lbs. bags): 

Paii

2311 

TRADE NAME INDEX 

Q-COLA fountain syrups: Roy Smith Co. of Jcxkson- 

Ville 365 Park Ave., P.O. Box 2646, Jacksonville, 

Fla.' 32203 

QUIK-ALIGN: W.H. Brady Co., 2223 W. Camden Rd., 

Milwaukee, Wise. 53201 

RADIASTAT adjustoble autotronsformer dimmers: 

Word Leonard Electric Co., 31 So. St., Mount Vernon, 

N.Y. 10550 

RC-10 Remote control panels: Drive-ln Theotre Mfg. 

Co., 709 N. 6th St., Konsos City, Mo. 66101 

REDDI POP popcorn seasoning: Double-D-Foods, 14970 

E. Don Julian Rd., Industry, Calif. 91746 

RE-DU theatre chair enamel: Spatz Point Ind., Inc. 

1601 N. Broadway, St. Louis, Mo. 63102 

REED in-cor speakers: Reed Speaker Co., 7530 W. 

16th Ave., Lokewood, Colo. 80215 

REESE'S peanut butter cups; Hershey Chocolote Corp., 

E. 19 Chocolate Ave., Hershey, Po. 17033 

REGENCEY injection molded disploy & changeable 

S. St., 

letters: Bevelife-Adler Co., 14824 Main 

Gordena, Calif. 90248 

REGENCY popcorn mochine: Stein Woodcraft Corp., 

22 Sprogue Ave., Amityville, N.Y. 11701 

RELAX-RECLINER reclining back choirs: Heywood- 

St., Wokefield Co. 3010 10th Menominee. Mich. 

49858 

RETEC film equip., RTI Research Technology, Inc., 

Ml. 4700 Chase, Lincolnwood, 60646 

RIO fountain syrups: CJR. Frank Popcorn & Supply 

C. Chestnut, St. Louis, Mo. 63103 

ROCKER LOUNGER sects: Mossey Seating Co.. PO 

B.v 5658, Noshville, Tenn. 37208 

ROPE & PULLEY SCREENS: Technikote Corp., 63 Seobnng 

Brooklyn, N.Y. 11231 

St., 

ROWE vending equip.: Rowe International, Inc. 75 

Hills Troy Rd., Whippany, N.J. 07981 

ROYAL CROWN COLA: 1000 10th St., Columbus, 

Go. 31902 

ROYL fountain syrups, roasted peanuts: Roy Smith 

Co., 365 Park St., P.O. Box 2646, Jacksonville, 

Flo 32203 

RUPPRIGHT'S ROTARY ROOF COOLER: Ruppright s 

Rotary Roof Cooler, 7439 McConnell Ave., Los Angeles, 

Calif. 90045 

Mir 551 

SANKOR lens, onomorphic 8. metal backed "cold": 

Marble Co., Inc., P.O. Box 8218, Nashville, Tenn. 

37207 

SANI-SERV: 1350 Stadium Drive, Indionapolis, Ind 

46202 

SAVOROL popcorn seasoning: Blevins Popcorn & Concession 

Supply Co., P.O. Box 171233, 813 Ridge 

Lake Blvd., Memphis, Tenn. 38117 

SCOTSMAN automatic ice machines: Scotsman Ice 

Systems, 505 Front St., Albert Leo, Minn. 56007 

SEATSYS Hussey Mfg. Co choirs: Inc., N. Berwick, 

Me. 03906 

SEAZO popcorn seasoning: Simonin's Sons, Inc., C.F., 

Tiogo & Belgrode Sts., Philodelphio, Pa. 19134 

SERVO-MAT butter dispenser: Supurdisplay/Server Sales, 

16560 Patricio Lane, Brookfield, Wis. 53005 

7 UP: Seven-Up Co., 121 S. Meramec, St. Louis, Mo 

63105 

SHAD-0-RUG II rubber runners motting: Wear Proof 

Mot Co., 2156 W. Fulton St., Chicago, III. 60612 

SIL-TUBES to replace gas-filled tubes in carbon arc 

rectifiers: Kneisley Electric Co., P.O. Box 4692, 

.Toledo, Ohio 43620 

SILVER 400 seamless silver theatre screen: Stewart 

filmscreen Corp., 1161 W. Sepulveda Blvd., Torrance, 

Co 90502 

SIMPLEX projection and sound equipment: Notional 

Screen Service Corp., 1600 Broadway, New York, 

NY 10019 

SKY-HIGH popcorn cartons, bogs & salt: Midland 

Products Co., 1441 46th Ave., Denver, Colo. 80211 

SMITHFIELD hot dog dressing, roast beef dressing 

borbecue and meat sauce: Smithfield Ham & Products 

Co, PO, Box 487, Smithfield, Vo. 23430 

Inc., 

SNAP LOK plastic changeable letters: Bevelite-Adler 

Co., 14824 Main Gordeno, 90248 

S. St., Colif. 

SNOW-MAN SYRUPS snow cone & drink syrups: 

BIcvins Popcorn & Concession Supply Co., P.O. 

Box 171233, 813 Ridge Loke Blvd., Memphis, 

Tenn 38117 

SNOMATTE too seamless theatre screen: Stewart 

Filmscreen Corp., 1161 W. Sepulvedo Blvd., Torronce, 

Calif. 90502 

50LF0NIC SOLAR CELL CARTRIDGE ASSEMBLIES: 

Wolk, Inc., 1241 S. Wobosh Ave., Chicogo, 

P.O. Box 2125, Dayton, Ohio 45429 

SOUTHBRIDGE carpet cushion: Uniroyol, Inc., 1230 

Ave of the Americas, New York, N.Y. 10020 

SPACE-PAK complete cooling, hooting system 

Ountiom-Bush Burgess Horrisonburg, 

Inc., 101 Rd., 

Vo 22801 

SPECIAL SUPER-KIPTAR: Schneider Corp. of America, 

185 Wilhs Ave, Mineolo, N.Y. 11501 

SPECIFIC Diastic letter trock: Sion Products, 1319 W, 

12th Place, L.A., Calif. 90015 

SPEEDSTER: Wyott Corp., 1938 Wyott Dr., Cheyenne, 

Wvo 82001 

SPIN-A-KUP revolving cup 8. lid dispenser: GA Systems, 

5866 Research Dr., Huntington Beach, Calif 

53703 

SPOTLIGHT cold drink vender: Rowe International, 

Inc , 75 Troy Hills Rd., Whipping, N.J. 07981 

SPRAY O GOLD seasoning popcorn topping: PVO Internotional. 

Inc., 3400 N. Wharf St., St. Louis, 

Mo. 63147 

SPRITE soft drink: Coco Cola Co., 310 North Ave., Atlonto. 

Go 30301 

STAIRMASTER safety stair treads; Woostcr Products, 

Inc, P O. Box 896, Wooster, Ohio 44691 

STANDARD SOUNDFOLD ocousticol wall covering: 

Soundfold, Inc., P.O. Box 2125, Dayton, Ohio 

45429 

STARBREW coffee urns: Star Metol Corp., 4700 

Island Rd,, Philadelphia, Po. 19153 

STAR FROST sandwich units and under-counter refrigerators 

and freezers: Star Metal Corp., 4700 

Island Rd., Philodetphio, Po. 19153 

STAR-MASTER counter cooking equipment: Star Mfg. 

Co., 9325 Olive Blvd., St. Louis, Mo. 63132 

STEAMETTE portable steam toble: Greer Enterprises, 

Inc., 31 Chicago St., Box 35, Quincy, Mich. 49082 

STERO SCOPE 3-D projection attachment: Retina International 

Pictures, P.O. Box 322, Oskolooso, lowo 

52577 

STELLER theatre chairs: American Seating Co., 901 

Broadway N.W., Grand Rapids, Mich. 49504 

S.T.H. hybrid popcorn: Blevins Popcorn & Concession 

Supply Co., P.O. Box 171233, 813 Ridge Lake Blvd., 

Memphis, Tenn. 38117 

STIPTEX drive-in screen point: Spatz Paint Ind., Inc. 

1601 N. Broactwoy, St. Louis, Mo. 63102 

STYLE aluminum anodized letter track: Sign Products, 

1319 W, 12th Place, L.A., Calif. 90015 

SUN-BRIGHT xenon lamps: Texas Theatre Supply, 

915 S. Alamo, Son Antonio, Texas 78205 

SUPER CHEF fryers, griddles, broilers, warming units, 

hot plates—both gas 8. electric; SuperChef Mfg. 

Co., 12309 Hodges St., Houston, Texas 77045 

SUPERFINE deep tot frying oil l(liquid); PVO Internotionol. 

Inc., 3400 N. Wtwrf St., St. iLouis, Mo. 

63147 

SUPER-GLO motion picture screen: Hurley Screen Corp , 

26 Soroh Drive, Formingdole, N.Y. 11735 

SUPER-KIPTAR 16mm format; Schneider Corp. of 

America,. 185 Willis Ave,, Mineola, N.Y 11501 

SUPER-KIPTAR f/1.6 8. f/2.0: Schneider Corp. of 

America, 185 Willis Ave,, Mineolo, NY, 11501 

SUPER LUXAR projection lenses: Par Products Corp., 

316 E. Beach Ave., Inglewood, Co. 90302 

SUPER-OPTICA screen: Hurley Screen Co., Inc., 

26 Soroh Drive, Formingdole, N.Y. 11735 

SUPER PROMINAR projection lenses 35mm, 16mm, 

70mm: Kowo Optical Div,, 317 E. Chestnut St, 

E. Rochester, N.Y. 14445 

SUPER-SERVICE oroiector parts: LaVezzi Mochine 

Works Inc., 900 N. Larch Ave., Elmhurst, III, 60126 

SUPER SOUND speakers: Eprad, Inc., 123 W. Woodruff, 

Box 4712, Toledo, Ohio 43620 

SUPER STAR lomphouse xenon: Eprad, Inc., 123 W. 

Woodruff, Box 4712, Toledo, Ohio 43620 

SWEDEN FREEZER soft ice creom & milk shake dispensing 

equip: Sweden Freezer Mfg. Co., 3401 

17th Ave. W., Seattle, Wash. 98119 

SWEDISH GYM exercising apporotus: Delmer F. Harris 

Co., Box 278, Concordia, Kas. 66901 

SWITZER candy: Switzer Candy Co., 621 N. First St., 


TAB soft drink; Coco-Colo Co., 310 North Ave., Atlanto. 

Go. 30301 

TALL TEXAN 4 reel long ploy device: Texas Theatre 

Supply, 915 S. Alamo, Son Antonio, Tex. 78205 

TASTY POP-BARS: PVO International, Inc., 3400 N. 

Wharf St., St. Louis, Mo. 63147 

TAXI-BOARD changeoble message board: Berloc Mfg. 

Co., 7310 Ethel Ave., N. Hollywood, Calif. 91605 

TDX-II telephone answering machine: Teledex Industries, 

Inc., 6110 S. Howell Ave., Milwaukee, Wise. 

53207 

TECO speaker system, Duol Amplifiers & Solor Cells, 

Theatre Equipment Co., 1122 Industrial Drive, Matthews, 

NC. 28105 

TEMPTASTE frozen foods: Greer Enterprises, Inc., 31 

Chicago St., Box 35, Quincy, Mich. 49082 

TENNESSEE VALLEY popcorn; Word Popcorn Co., Inc., 

PO Box 787, Scottsboro, Ala, 35768 

THOMAS A. EDISON projecting kinetoscope projector: 

Theatre Equip. Service Co., 100 Lighthill St., Pittsburgh, 

Pa. 15322 

THRU-VIEW "B" screen (indoor)

THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA 

ARIZONA: 'Phoenix—Arizona Theatre Equipment & 

Supply Co., Inc.. 1410 E. Washington 85036 (Vmce 

Orrcll- BfiJce Wrcks) 

ARKANSAS: North Little Rock—Arkansas Theatre Supply 

Inc. 4270 E. 43rd at Smokey Lone, 72117 

(Horngon Wortsmith) 

CALIFORNIA; "Culver City-Budd Theotre Supply, 

Inc (Les Abbott & Frank Lash) 8537 W. Washington 

Blvd., 90230 

•Glendole—Filbert Co., Box 5085, 1100 Flower St, 

91201 (Spero Kontos) 

Los Angeles—'National Theatre Supply Co., 2001 S. 

La Cienega Blvd., 90034 (John Dalk) 

•Theatre Service & Supply, Inc., 1250 E. Walnut Ave., 

Pasodena, Colif. 91106 (Wayne Bosecker. John 

Currie, Jock Hessick) 

Sacramento—Glenn E. Koropp Drive-In Theotre Supply, 

2539 Tesic Way, 95825 (Glenn E. Koropp) 

Son Francisco— -Pacific Theatre Equipment Corp., 142 

Leovcnworth St. 94102 (iRobert Woelfl, Jerry Hor- 

* Western Theatrical Equipment, 187 Golden Gate Ave. 

94102 (Jomes R. Barry) 

Santa Ana—Projection Service Co., Inc. 3818 So. 

Birch St., 92707 

COLORADO: Denver— "National Theotre Supply, 2111 

Chanipo St. 80205 (J. R. Lufz) 

•Western Service 8. Supply Co., Inc., 2100 Stout St., 

P.O. Box 1259 80201 (Robert K. Tonkersley) 

FLORIDA: Jacksonville—Roy Smith Co., 365 Pork St. 

32203 (Roy Smith) 

North Miami—Florido Theatre Equipment & Supply, 

Inc. 1966 N.E. 149th St., i(Marvin P. Taubman) 

•Miami—Joe Hornstein, Inc., 759 W. Flaggler St. 

33130 Hal Hornstein, Norene Hornstein, owner) 

GEORGIA: Albany—Dixie Theotre Service & Supply, 1010 

North Slappey Blvd., P.O. Box 546, 31702 (J. O 

McClung) 

-Atlanta—American Theatres Supply, P.O. Box 47099, 

30362 (W. N. Shearer) 

Copitol City Supply Compony, Inc., 2124 Jackson 

Pkwy. N.W., 30318 (Don Howell) 

•Notional Theatre Supply, 1325 Logan Circle, N.W., 

30318 (J. Whitoker) 

*Wil-Kin, Inc., 800 Lambert Dr., N.E. 30324 (Bill 

Edmondson, manager) 

Lee Artoe Carbon Co., 1243 W. Belmont Ave. 60657 

Movie Supply Co., Inc., 32 W. Randolph Rd., Suite 

700 60601 (Horry E. Goodman, Jock Colen, owners) 

•Notional Theotre Supply, 1322 S. Wobosh Ave 

60605 (Paul Ayotte) 

Coulterville—Frank McLean Theatre Service, Second 8. 

Vine Sts. 62237 (frank R. McLean) 

INDIANA: Evansville— Evonsville Theotre Supply, 

2274 E, Division St. 47711 (David J. Stumpf) 

Inc., 

Indionapolit — Ger-Bor, Inc., 339 N. Capitol Ave. 

46204 (Ben Hopkins) 

Notional Theatre Supply Co., 2070 E. 54th St. 46220 

(B.N. Peterson) 

Union City^Projection Equipment Co. 47390 (George 

& Joe A. Wenger partners) 

VP) 

KENTUCKY: Uuisville—Foils City Theotre Equipment 

Co., 427-29 South 3rd St. 40202 

Hodden Theatre Supply Co., o division of Motion 

Picture & Broadcast Service, Inc., 3709 Hughes Rd,, 

Louisville, Ky. 40207 (1. Bornwosscr, Mgr.) 

Southern Theatre Supply, Inc., 3822 Airline Hwy. 

70001 liRolph Johnson) 

LOUISIANA: 

Supply, In 

Levenson) 

National Theatre Supply Co., 1812 Airline Highway 

70001 (C. A. Achee, Jr.) 

MARYLAND: Baltimore— 'Allied Theatre Equip. Co., 

Inc , 12 E 25th St, 21218 (Jesse Harper, Manager) 

East Coost Theatre Supply, 5321 Kenwood Ave., 21206 

Notionol Theotre Supply Co., 6707 Whitestone Rd., 

21207 (George F. Eitel) 

MASSACHUSETTS: Boston—Cinemo Service & Supply, 

Inc., 179 Portland Street, Boston, Moss. (Bud 

Orton or Joe Testa) 

Moior Theotre Equipment Corp., 28 Piedmont St. 

02116 (Dove Fox, Ernest Com)) 

National Theatre Supply Co. 95 Broadway 02116, 

'J. Norton) 

•Gorden City—iRingold Theotre Equipment Co., 29525 

Ford Rd, 48135 (John Kenny, Harry Russell) 

'Grand Ropids— Ringold Theatre Equipment Co . 952 

Ottawo Ave. N,W. 49503 'Paul J. Voudouris, Pres.) 

MINNESOTA: 'Minneapolis—Cinema Systems, Inc., 

PC, Box 16036 55416 (Paul J. Wenz) 

Minneapolis Theatre Supply, 51 Glenwood Ave. 55403 

(Robert C. Lohti-Chorles Lohti) 

Notional Theatre Supply, 113 Vicksburg Lone 55391 

(P. Ayotte) 

MISSOURI: Kansas City— •Mid-Continent Theatre Supply 

Corp,, 1800 Wyandotte 64108 (W. R. Dovis) 

Notionol Theatre Supply, 1800 Baltimore Ave.. 64108 

(G. J. Krull) 

St. Louis—^Ringold Cinema Equip., Inc., 8421 Grovois 

Ave. 63123 (Horry Hoff, John Mottler) 

NEBRASKA: Omaha— Bollantyne of Omoho. Inc., 1712 

Jackson St, 68102 (Edward J. Nelson, Pres,) 

•Slipper Theatre Supply, IrK., 1502 Davenport St. 

68102 (Catherine Ann Slipper, Owner) 

NEW JERSEY: Asbury Pork—G.B.C. Clark, Motion 

Picture Engineer, P.O. Box 835 07712 

•Notionol Theatre Supply, 130 Ferry Avenue 08104 

(J. Link) 

Hamilton Square— Mid Atlanto Theatre Equip. Co., 

1971 Rt. 33 08690 (Walt Hornbeck) 

Moonachic—Cinecraft International, Inc., 11 Caesar 

Copono) 

PI., 07074 (Don 

Newark—^Rangertone Research Inc, 1195 McCarter 

Highway 07104 (George Zazzdii) 

Poromus—National Theatre Supply, 411 Sette Dr., 

07652 (R. H. BrurKkhorst) Internotional Div. 

NEW YORK: Albany—Albany Theatre Supply Co., Inc , 

443 N. Pearl St. 12204 (J. McCroth) 

•Buffolo^Notionol Theatre Supply Co., 496 Pearl St, 

14202 (J. Lovorato) 

Jomaico— 'Universal Theatre Supply, 167-08 Hillside 

Ave 11432 (Joseph Stiftel, Sheldon Spiro) 

Avidyne, Inc., 167-08 Hillside Ave., 11432 (Joe Stiftel, 

Sheldon Spiro) 

New York—Associated T8.R Co., 146 East 151 Street 

Bronx, 10451 (George Corbett) 

Rongertone Research Inc., 509 Madison Ave,, N,Y,, 

N,Y, 10022 (George Zazzdii) 

•Copitol Motion Picture Supply Corp. 630 Ninth 

Ave. 10036 (Ben & Harry Perse) 

Cinematograph International, Inc.. 341 W. 44th St. 

10036 (George Hornstein, Lee Hornstein) 

•Joe Hornstein, Inc., 341 W. 44th St. 10036 (George 

Hornstein & Lee Hornstein) 

'Notional Theatre Supply Co., 1600 Broadway 10019 

(A, McLaughlin) 

SOS Photo-Cine-Optics, Inc., 315 W. 43rd St. 10036 

(Walter Druker) 

Star Cinema Supply Co., 217 W. 21st St. 10011 (S. 

Tanney) 

NORTH CAROLINA: ChorloMe— 'Chorlotte Theatre 

Supply, 229 Church St. 28202 (Tommle Melton) 

American Theatre Supply Co., 529 So. Tryon St., 

28202 (Penny Cobb) 

•Standard Theatre Supply Co., 1624 W. Independence 

Blvd. 28208 (Ralph Hutto, Soles 8. Manager) 

•Wil-Kin Theatre Supply Co., 800 S. Graham St. 28202 

(Horry Wayne) 

Greensboro— 'Standard Theatre Supply Co., Inc., 

ip.O. Box 20660, 27420' (ILowson Rankin) 

OHIO: Cincinnati— National Theatre Supply Co., 

1403 Central Porkwoy, 45214 (T. M. Fisher) 

Cleveland—Cintronix, Inc., 11303 Messier Rd„ 44106 

(R, J. Sheppord) 

•Ohio Theatre Supply Co., 7976 Broadview Road, 

Broadview Heights, Ohio 44147

ooooooooooooooooo 

Produce and direct your own profit picture with o 

Merry Poppin' Popcorn 

and Super Gold Topping 

That tantalizing team of the 

lobby, Merry Poppin' Popcorn 

and Super Gold Topping, are 

destined to be your all-time 

Popcorn Box Office Profitmakers! 

Merry Poppin' Popcorn-a 

blockbuster of the finest, hullless 

yellow kernel popping corn 

yet. And it's guaranteed to pop 

38-1 or better, to get your customers 

streaming back for more. 

Super Gold is the award winning 

way to top off your popcorn 

profits! It's the better buttery 

topping of imported nut oils, and 

natural dehydrated butterfat 

that needs no refrigeration. 

As an extra added attraction, 

be sure to see Merry Poppin' 

— --^ 

r 

l«T WT 50 LBS. 

, NsRAnM 

1 

poppin 

^ 

QUALITY HYBRID 

POPCORN 

"Case Pak" — the complete 

popcorn profit mixture with all 

ingredients (corn, oil and salt) 

pre-measured for you. 

Send today for a sample 

screen test or ask your distributor. 

Merry Poppin' Popcorn and 

Super Gold Topping are rated 

GP-Great Popcorn, Great 

Profit!. 

Write: 

TV Time Foods, Inc. 

Food Service Division 

2277 W. Howard St. 

Chicago, Illinois 60645 

o 

o 

o 

o

^lein lAJoodcraft Cô^f 

MANUFACTURERS 

OF POPCORN WARMERS AND CONCESSION STANDS 

CINEMA 

WARMER 

DELUXE 

WARMER 

PORTABLE 

CONCESSION STAND 

SHOWCASE 

WARMER 

VEGA 

WARMER 

For Complete Information Write or Phone for 

our FREE CATALOG. 

22 Sprague Ave., Amityville, N. Y. 11701 - (516) 691-2222

Boxoffice-August.08.08.1977

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?