Boxoffice-August.07.1978

veryooay R^oves
• AUGUST 7, 1978
NATIONAL EXECUTIVE EDITION
Including lh« StclioMl Nm Pa«ts o( All Editions
C?\\(7^(f^
.^CMW
i-OUIS
«imbus
Indianapolis
inneapolis
'amazoo
md Rapids
Opening multiple engagements
New York City, July 28
Chicago, August 18
Los Angeles, August 23
7,962««
•6.777«»
7.378«»
'6.45800
•6.17200
'6.16300
'5.99900
•6.35100
•5.76500
•6.05800
•5.40300
•5.81400
•5.22100
•5.23300
•5.02000
Capitol, Vancouver
Sjafari, Moorhead
Hollywood, Sioux Falls
Capitol, Winnipeg
Piaza, Grand Forks
Troliey # 2 Salt Lake City
Karcher, Napa
University, Prove
U.A. Cinema, Idaho Falls
IN TWO SECTIONS—SECTION ONE
'38 371^^
'24 474^0
'22!587^°
*28 934^^
'19,288^^
*\ 7*978^^
'15*416^^
'21,865^^
'16!9880^
Orpheum, Ogden *\ 7155500
Oak Park, Minot *\
QJ 9000
Famijy Center, Salt Lake City *1
4 28600
Plaza, Boise
'12.'99400
College Mall,Lethbridge '14*12800
Cinema, Rochester
^ g 25800
South Twin, St. Louis
'11*85600
Valley, Raleigh '9 *84800
Babcock, Billings
^ 85900
Miracle, Flint
>y j '46700
Csfoitol, Saskatoon
'16*86600
lema, Logan sf f '28400
I'ley Fair, Salt Lake City ^\ \ 21800
ky Twin, Minneapolis *\ \ J 5200
Ihgate, Durham
'16*87900
ite, Great Falls >
j f 'l 2700
dway, Regina
'9,44300
^*ark, Kansas City *g 87800
J5**-0"'S
'9*33100
Metro north, Kansas City sg QQOOO
?M®» Topeka
'8*78800
Indian Springs, Kansas City '7,82800
Loughheed, Vancouver
'7,79800
s^
CROWN INTERNATIONAL PICTURES
292 S. La Cienega Blvd., Beverly Hills, Ca. 90211 Tel: (213) 657-6700
NEWTON .P. JACOBS
Chairman of the Board
MARK TENSER
President
GEORGE M. JOSEPHS
Vice President/
Generai Sales Manager

' I \AS
5 BIG ADULT HIT5 AVAILABLE
OF 4 EROTIC FILM AWARDS!
(THE ACADEMY AWARDS OF X-RATED MOVIES!)
BEST PICTURE!
BEST ACTRESS!
(GEORGINA SPELVIN!)
BEST SCREENPLAY!
BEST PRODUCTION
VALUE!
le
THE EROTIC TALES OF "ABROAD^!
Mt:
Wi
New Scandinavian Sensation
OLINKA JONSSON
4iAPPY "ft:
tiEJLlDAY^i
ted by JON SANOflSON
CJ. LAING HAS SOME
UNUSUAL WAYS TO
PLAY...
Carnal
^!^^r^^^ SHARON MITCHELL r^K\
*^***J^_^WiJ^ -'••- JOHN LESIIE CLIA CAtSON ^^P^^^ H
She was young...m
But not too youn^
to become a
slaye €f uleasun
iilmabowt^ the Violence of Lov!
GEORGINA SPELVIN • ANNEXE HAVEN • CLAIR DL\
wHk JOHN LESLIE • JOHN SEEMAN • JOAN DEVLON
ABIGAIL CLAYTON • BONNIE HOLIDAY • PAUL THOMAS
STACY EVANS mm* SABRINA
^RAMSEY KARSON
writtnky RAMSEY KARSON U HAROLD LIME
Wf Cr C0A;,T TtF^RITO(^Y
FILMMAKERS COMPANY
8560 SUNSET BLVD. SUITE 705
LOS ANGELES, CALIF. 90069
(213)667 /791
SHE CAN HANDLE HIS
PROBLEM HE WAS...
ALSO AVAILABLl WM
J&0(f\
Erect
CRISTINE ROBERTS ERIC BRAU
, VICKI WEST PETER STRAUS
MONIKA METZGER BARBRA PETERSC
ilrd by JON SANDItSON
CONTACT:
LEISURE TIME BOOKING
no WEST 40 STREET/ROOM 1()01 NEW YOIU

I Lake
:
lished in Nine Sectional Editions
BEN SHLYEN
tor-in-Chief and Publisher
H M DELMONT ..Manajing Editjr
IS SCHLOZMAN ...Business Mgr.
BURCH Equipment Editor
"'^'"-
n KAMINSKY .Western Editor
unt Blvd.
241-7777
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ueroue: Chuck Mittlestadt. I'.O. Box
14. Station C S7108. Tele. 265-
r8, 265-1701.
ta- Genevieie Camp. 166 Lindbergh
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nore: Kate Savage. 3607 Springdale.
!16.
1-1657.
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202. Tele. (716) 854-1555.
BO- Frances B. Clow. 175 North
oamrth. Oak Park, 111. 60302. Tele.
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,
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No. 71, 45209. Tele: (513)
Blajiche Carr. 912 E. Park
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as. J. Leonard sr., 319 Queens Rd..
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land- Elatae Fried. 3255 Grenvvay
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ibus; Jim Pearce, 230 Graceland
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er- Brace Marshall, 2881 S. Cherry
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Moines: Cindy Viers. 4024 E. Maple.
1317. Tele. 266-9811.
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at, Windsor, Ont. N9A SYS.
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gl: Martha Uimmus, 622 N.E. 98 St.
aukee: Wally L. Meyer, 301 Heather
me, Fredonia. Wis. 53021. Tele:
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leapolL?: BiU Diehl. St. Paul Disitch,
63 E. 4th St.. St. Pawl. Minn-
Orleans: Mary Greenbaum. 2303
endez St. 70122.
homa City: Eddie L. Greggs. 410
luth Bldg., 2000 Classen Center.
!10«.
Beach
Lois Baumoel. 2860 S.
;ean Blvd., No. 316. 33480, Tele.
305) 588-6786.
adelphia: Jlaurie H. Orodenker. 312
r Park Towne Place, 19130. Tele.
215) 567-4748.
Bburgh: B. F. Klingcnsmith, 516
Snette. Wllkinsburg 15221. Tele.
112) 241-2809.
.land. Ore.: Jane Ctimefuril. 2365 NW
(orlhmp. 97210.
Louis: Fan R. Kiause. 818A Longtre
Drive, 63132. Tele. (314) 991-
m.
City: Keith Perry. 264 E. 1st
buth, 84111. Tele. (801) 328-1641.
I Antonio: Gladys Candy. 519 Cin-
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; Francisco: David Van, UATC. 172
Gate Ave., 94102. Tele: 928-
illden
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tie: Stu Goldman. Apt. 404. 101 N.
ith St., 98103. Tele. 782-5833.
Ido: Anna Kline, 4330 Willys Pkwy.,
B612.
',ion: Gib Clark. 433 N. Grande. Apt.
', 85705.
Wngton: Virginia R. Collier. 5112
onneclicut Ave.. NW. 20008. Tele.
P02) 362-0892.
IN CANADA
J
lary: Maxinc McBcin, 420 40th St..
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D39.
iitreal: Tom Cleary. Association des
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in: Garfield •WUlle" Wilson. 758
lainsford Ave., KJK 2K1. Tele. 746-
seo.
IVnto: J W. Agnew, 274 St. John's
Id., MOP 1V5.
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;6K 2R8.
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ember Audit Bureau of Circulation
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Mlcatlon No. 062260.
/J G U S T
V. 113
1 978
No. 18
liliiiiiliB'^ 'Meo^-ik Me&^ T^c^ JL^
1H\S IS
ALONG-TIME INDUSTRY EXECU-
TIVE recently said to us, "Isn't this
a wonderful business that can make so
many mistakes and still come out on
top?"
That question and its obvious answer
has remained with us through the years,
surfacing now and then, especially when
there is occasion to take a doleful look at
happenings that, momentarily, cast a
cloud across the horizon. During the past
few decades, there have been numerous
cloudy periods for our industry, but each
time it has passed through them and
emerged stronger and with the outlook
brighter than ever before.
Pioneers of this business recall a lot of
things about the early days of the film
industry, as it coursed through the years
from its small beginnings as a peep-show
curiosity to its peaks of magnificence;
from its infancy to its maturity; from the
limited sphere of its operations to its
globe-encircling strides. None of these
steps of progress was attained or held
onto easily, without some faltering here
and there, without mistakes that were
costly or that caused temporary setbacks.
Successes were many, but often fleeting.
Always there was a new obstacle to overcome.
Always it was necessary to blaze
new trails to discover new means for successful
adventures. And always the need
was met with the effort that led to a
new turning point in the road—and to
new horizons.
That is one of the great compensating
factors of this indi:;stry, in addition to the
profits it may bring. It is adventuresome,
stimulating and inspiring. Nothmg goes
on for long with tranquility and quietude
It ever is a business that keeps one
on his toes and that, in turn, is what
keeps one alert and in the running.
It must be remembered that an enterprise
which is undergoing no transition
at all cannot be described as "stable";
rather, it has stagnated or, to put it
bluntly, it is on the decline and must be
considered "terminal."
Not only veterans, but those who have
been in the film industry a comparatively
short time, are held to it by its fascination.
That is why so many put up with
trials and tribulations that they would
not long countenance in any other endeavor.
They want to remain a part of
this business as long as possible.
What about the future? What course
is there left to take? What new trends
will develop or be developed? Will present
trends, particularly those that have been
unsatisfying or considered inimical to the
A WONDERFUL BUSINESS!
industry's well-being, continue? Will the
old orders and patterns of operations be
restored? Each of these questions has an
answer and, whether or not it is what
each individual or group wants it to be,
the collective industry will continue far
into the future with new marks of progress,
new avenues of profits. Some signs
of what is to come already are beginning
to take shape. Some plans, long in the
blueprint stage, are scheduled for early
development and implementation.
Looking forward, we find that producers
and distributors of theatrical product
have far-reaching plans for progress
which exude confidence. And, conjidence
was the key to the success of the industry's
pioneers and builders that enabled
the motion picture to grow into the
world's greatest mass entertainment
form To be sure, many obstacles were encountered,
including new forms of competition.
But, with courage, foresight,
imagination, initiative and a venturesome
spirit, they built this business from
a handful of storeroom nickelodeons to
thousands of edifices of beauty and magnitude.
Scanning letters received daily, the enthusiasm
with which exhibitors are promoting
motion pictures m order to
achieve the highest possible boxoffice
grosses certainly attests to the fact that
the "retail" end of the business is meeting
the challenges of the '70s. including
inflation and high energy costs, with a
vigor that signifies the highest caliber of
deliication ever demonstrated in the history
of showmanship. As house record
after house record is broken by new feature
releases, even the avowed pessimist
hardly could resist being swept away by
the tide of promotional fervor that has
developed as theatre owners compete to
lure patrons into their auditoriums revivino-
every approach to "show and tell
advertising ever devised—and ingeniously
inventing new techniques every day!
So a great feeling of confidence prevails
in this business as we near the enci
of a decade, instilling the feeling that
there are no limits to the film industry s
opportunities or to its progress potential.
This is especially true if all segments^
production, distribution and exhibitionwill
extend themselves in working together
and through increasing evidences
of understanding cooperation.
\Jix^ /OIUyM/lyi^^

Cine-Fi Demonstrates
'PTA' Gross in Midwest
Bilingual Soundtrack Goes Over $1 Million
HOLL^WCJOD— Que la Uicrzj ic
Kansas C it\— "Harper \ alli>
aconipane."
With those words, Mark Hamill went off
to do battle in "Star Wars"—and the
screening of motion pictures vaulted to a
new plateau, a technical advance that
promises to serve a vast, untapped audience.
The Spanish version of "may the force
be with you" was on the soundtrack of a
complete translation of the "Star Wars"
dialog and was available to drive-in patrons
simultaneously with the original English
words.
The bilingual soundtrack bowed publicly
for the first time July 21, when Cine-Fi
International introduced its system wherein
soundtrack signals are transmitted from the
projection room over wires which are attached
to auto radio antennae via a simpleto-use
clip.
The first use of the bilingual transmission
was demonstrated at the Fiesta Drive-In,
operated by Pacific Theatres, in the Pico
Riviera suburb of Los Angeles.
Cine-Fi used the screening as an opportunity
to obtain widespread press coverage
that described the system. Media representatives
attending included men and women
representing news outlets in Japan, Canada,
Australia and South Africa. Also attending
were staff members of Reuters News Agency,
the Associated Press. United Press International,
the New York Times, the Los
Angeles Times and members of the Spanish
press, radio and TV.
Also present were individual exhibitors as
well as representatives of Pacific Theatres,
Metropolitan Theatres and Mann Theatres.
Technical e-xperts from the Academy of
Motion Picture Arts and Sciences were
among those attending the screening
Don King Ncanes Cohen
Special Events Director
M.W YORK— lllis A. ( ohcn has been
n;imod tlircctor of special events lor Don
King Productions, it was announced by Don
King, chairman and chief executive officer.
Cohen, who will relocate from Los Angeles,
previously was based here as director
of worldwide publicity for the William Morris
Agency. He moved to the West Coast
where he developed an unpublished story for
a TV film which will be produced by Henry
Jaffe Lnlerprises in associatit)n with Cohen.
Among the first assignments on his new
agenda will be the coordination of global
appearances for the newly crowned WBC
heavyweight champion Larry Holmes. He
also will supervise all personal appearances
for Don King and other personalities imder
the company's promotional banner. In addition,
his responsibilities include the development
of a TV and motion picture division.
The 32-year-old Cohen, born in Baltimore,
holds degrees in communications
from Baltimore Junior College and the University
ol South Carolina.
ri.\"
boxoffice grosses during ten-weeks'
plaving lime In the St. Louis. I>es
.Moines and Kansas Cil\ terrilories totaled
SI. 109.269, it v*as distlosed Wednesday
(2) b\ John Shipp, president of
Thomas & Shipp Films, distributor of
the pleture in (his area.
Additionally , 287 more .-August bookings
have been set for "Harper Valley
PTA" in this region, .Shipp said.
Starring Barbara F.den, Konny Cox,
Nanette Fabray, Louis Nye, .Susan
Swift and Pat Paulsen, "Harper \ alley
PTA" is an April Fools production directed
by Richard Bennett. Phil Boraek
was executive producer and
George Edwards producer. .Music was
by Nelson Riddle, with the song "Harper
Valley PTA" sung by Jeannie C.
Rilev; words and music by Tom T.
Hall.
Invitational Screenings
Launch 'Animal House'
UNIVERSAL CITY — The American
premiere of "National Lampoon's Animal
House" was held July 27 at the Astor
Plaza Theatre in New York, with a party
at the Village Gate in Greenwich Village
following the showing. Both events were
sponsored by the National Lampoon.
Many of the stars of the Universal release,
including John Belushi, Tim Matheson,
Thomas Hulce, Bruce McGill, Stephen
Furst, Jam:s Widdocs and Peter Riegert, attended
the festivities, along with producers
Matty Simmons and Ivan Reitman, director
John Landis and writers Harold Ramis,
Douglas Kenney and Chris Miller.
On the West Coast, there was an invitational
screening hosted by National
Lampoon Tuesday (1) at the Samuel Goldwyn
Theatre of the Academy of Motion
Picture Arts and Sciences in Beverly Hills.
There also was a special showing and party
Fr day (4) in Eugene, Ore.
The film is described as "an outrageous
comedv."
Robert M. Sherman Exits
MGM Production V-P Post
C Ul.VLR CITY—MGM Wednesday (2)
announced the resignation of Robert NL
Sherman as vicc-presidenl/production mo
lion picture division. His resignation will
become effective Monday (14).
Richard Shepherd. MtiM senior vice
president and worldwide head of theatrical
production, slated: "I regret Bob Sherman's
decision to leave MGM and wish him well
in his future endeavors. During his lime
here ihe company h.is increased ils production
activity vastly and his contribuliim in
the areas of motion picture supervision and
project acquisition has been most evident
and appreciated. A successor will he announced
shonlv."
'Panther' Patronage
Excellent in London
MU ^()RK I o, lowing :is aala royal
premiere in London Jul> 13. Blake Edwards'
"Revenge of the Pink Panther" opened to
smash business at the 1 ,983-scat Odeon Leicester
Square Theatre, grossing 562,810 in
its first three days, it was announced by
Norbert T. Auerbach. United Artists senior
vice-president and foreign manager.
The premiere, one of the most exciting
receni entertainment events of London's
West End. took as its inspiration the film's
Oriental setting. The 98-piecc Hong Kong
police band marched into Leicester Square
led by a fleet of rickshaws. The Odeon Theatre
was decorated by a giant head of the
Pink Panther which overlooked the enormous
crowd present to greet the stars.
HRH Prince Charles entered on a red
carpet that was strewn with Pink Panther
paw prints. The film's stars. Peter Sellers.
Herbert Lom. Dyan Cannon and Bert
Kwouk. along with producer-director coauthor
Blake Edwards and executive producer
Tony Adams, were among those presented
to the Prince of Wales.
"Revenge of the Pink Panther" was filmed
from a screenplay by Frank Waldman,
Ron Clark and Edwards from a story by
Edwards. Robert WebK'r also stars in the
film with Robert Loggia and Paul Stewart.
The film is released worldwide by United
.Artists.
Niagara Falls Locations
Used for UA's 'Embrace'
NEW YORK— Siars Roy Scheider and
Janet Margolin, along with the "Last Embrace"
company, moved to Niagara Falls
the week of July 24 for nine days of filming.
They then returned to New York City before
heading for Los Angeles to shoot film
interiors at the MGM Studios in Culver
City.
En route to Niagara Falls, several train
sequences were shot on Amtrak's Rainbow
line, through the cooperation of the New
York State Film Commission.
Michael Taylor and Dan Wigutow 3K
producing the film, with Jonathan Demme
directing. United .-Xrlists. a Tran.sainerica
company, will release "Last Embrace," for
which David Shaber adapted the scivenplay
b.iscd on .1 novel by Murray Teigh Bloom.
'Seniors' Tops $1 Million
For Cinema Shares Int'l
M W >()KK C iiuiu.i Sh.ues Inlernalion.il's
suninici lele.ise ol "Seniors" has
grossed $1.01 1,22.' m ils first monih, it was
announced by Mel Maron. president of the
iheatrical division of CSID. Lhe cumulative
,eii>ss represents 226 engagements for the
R-i,iied comedy.
Maron says the film is working on its
second million, with a second month of
playdales set for some of the biggest grossinj;
territories, including Chicagi>, Boston,
n.ili.is .Mid Philadelphia,
BoxorricE Aug. si 7. 97S

I
I
and
L
Seigenfeld, Cooper Named
To UA Ad-Pub Positions
NEW YORK—Edward P. Seigenfeld ha-,
been appointed vice-president of advertising
Edward Seigenfeld Saul Cooper
and publicity for United Artists, effective
Monday (7), and Saul Cooper was named
director of international advertising and
publicity, effective July 31. it was announced
by Hy Smith. UA vice-president in
charge of worldwide advertising, publicity
and promotion.
Seigenfeld comes to UA from Allied
Artists Pictures, where he has been vicepresident
of advertising and publicity since
1971. From 1968 to 1971. he was vicepresident
and account supervisor of the
Charles Schlaifer Advertising Agency,
where he supervised campaigns for Columbia
Pictures. Loews Theatres and United
Artists Theatres.
Seigenfeld's broad experience in the entertainment
field also includes executive
posts with Paramount Pictures as advertising
manager and as national advertising
manager and West Coast advertising manager
for NBC.
Cooper takes over the UA International
advertising-publicity reins after moving over
from the soon-to-start James Bond thriller.
"Moonraker." Cooper previously had been
project manager on "The Spy Who Loved
Me," the most recent and successful of the
007 adventures.
In his new assignment, he will be reunited
with UA. having served as head of
UA production in France (1969-73) and before
that as UA supervisor of production
publicity for Great Britain and continental
Europe (1967-69). As an independent pub-
Heist, he recently has worked on "The Wiz"
"King of the Gypsies" and earlier on
many major films.
Hefty 'Norseman' Grosses
In Cities Across Nation
BEVERLY HILLS—American International
Pictures" "The Norseman" is discovering
receptive audiences throughout America
and is reporting outstanding boxoffice
results in all situations.
Total receipts of $85,985 were recorded
at only six Texas and California situations.
Theatres involved were: Park Central Theatre,
San Antonio, first 19 days; 101 Drivein,
Ventura. Calif., first two weeks; Garfield,
Alhambra. Calif., first two weeks; Big
Sky Drive-In. San Diego, first week of second
run; Hiway 39 Drive-In, Westminster.
Calif., first four days, and Northcross (246
seats). Austin. Tex., first 1 3 days.
Robert Lecky States 'Miss
Wyckoff
Is New Plateau in Women's Films
By RALPH KAMINSKY
HOLLYWOOD — "Good Luck, Miss
Wyckoff." a $1,700,000 feature about a
frustrated Midwestern school teacher who
becomes a new woman after a torrid love
affair, "will reach a new plateau in the
women's pictures that we've had so far,"
in the opinion of Robert Lecky, associate
producer of the film
for Melvin Simon Productions.
Because of its "highly controversial nature."
the releasing strategy for the film is
being planned carefully for the time it is
ready to hit the market in September.
Lecky said.
"We'll send it out in the fall in a limited
release pattern— probably into four or five
major cities." Lecky said, "We'll let wordof-mouth
build up on it and we'll let it
win its media attention gradually."
"Good Luck, Miss Wyckoff" stars Ann
Heywood and was produced by her husband
Raymond Stross. The two also had teamed
in the same capacities on "The Fox" which,
until "Miss Wyckoff." was one of the most
talked about films of the last decade. "As
with The Fox.' " Lecky asserted, "we're
now at another plateau in women's films."
Based on Inge Novel
Based on William Inge's novel. "Miss
Wyckoff" is an explicit story dealing with
the sexual awakening of a 35-year-old Midwestern
school teacher, a virgin who seeks
physical and emotional release after a psychiatrist
advises her to develop a more extensive
social life and enter into a meaningful
relationship.
"It's handled with great sensitivity in the
novel and director Marvin Chomsky and
Anne Heywood deal with it beautifully in
the film." Lecky said. "In less sensitive and
expert hands it simply would have been an
X-rated picture," he said.
The screenplay was written by Polly
Piatt who wrote the script for "Pretty
Baby." Chomsky is "one of the hottest directors
in the business" after his directing
achievements with TV's "Holocaust" and
the eight episodes of "Roots,"
Native
of Australia
Lecky is a native of Australia who has
been serving as assistant to the president
and as a vice-president of Melvin Simon
Productions during the tumultuous period
when Simon, an Indianapolis shopping center
developer, jumped with both feet into
financing motion pictures.
Lecky recently has overseen three other
Melvin Simon productions — "Tilt," "The
Stuntman" and the soon-to-be completed
"Love at First Bite." starring George Hamilton
as Count Dracula. who falls in love
with Susan St. James in a role as America's
most glamorous model.
In addition to his career as an independent
filmmaker. Lecky has been involved
for many years in various forms of media.
including TV. and he owns his own publishing
house. He wrote and edited a number
of books and he was featured on the
video news program "60 Minutes" because
of his exploits in wartime filming in North
Vietnam.
Arranged the Financing
As a film package. Lecky put together
the deal that made financing "Good Luck.
Miss Wyckoff" possible, bringing together
"It's a very powerful picture. I know
exhibitors will like it. because it's a classy
film and it is very exploitable." he asserted.
A major distributor "very much wants
the picture." Lecky says, but there has been
such "strong exhibitor interest" in the film
that he is feeling his way into handling the
distribution as an independent.
Several factors are influencing his
Bel Air Productions, headed by Dr. Victor
Lands: Simon Arts, headed by Herbert
Simon, and Michael Gradison.
"They saw it as a commercial property
and as a story in which William Inge had
something important to say," Lecky observed.
reasoning,
including the fact that, internationally.
Anne Heywood is a salable name. "She's
big in Europe, a big draw there and all over
the world," Lecky observed. Thus, he said,
international distribution for the picture
would have that presell.
In addition, he commented. William Inge
has a following that touches all bases in this
country, dealing, as his story does, with
small-town America — "Mid-America, the
Heartland." he points out. since the setting
of the novel is rural Kansas.
Regional Attraction Noted
"The East and West will go for Inge and
the picture" on a literary-intellectual basis,
he reasons, and the South and Midwest will
go for it because of the human issues involved
in the story.
Lecky said he is planning to move out of
the Simon film-producing orbit and has a
number of pictures which he anticipates
producing on his own.
Among them are a tennis story. "The
Backhand Man." which could go into production
in September and for which a cast
is being signed; "The Link." with a script
by Robin Maughan: an English-Canadian
co-production based on a fabled court case
in England, and "Red Snow." based on a
book he has optioned that is set in the
Rocky Mountains and which deals with a
mountain lion that terrorizes a ski resort.
Landau Gets 'Number'
LOS ANGELES — Martin
Landau has
been signed for a co-starring role in "The
Number." the Suncrest Cinema Corp. film
now shooting in Los Angeles, starring Richard
Harris and Karen Black and being directed
by Roy Boulting. Rich .Abramson
and Michael 'Varhol are the producers.
BOXOFnCE August 7, 1978

Massive Ad Campaign
For 'Goin' Coconuts'
HOl.I.YWOOD— Wilh Donn\ .ind
Nhiric
Osmonds lirsi leaiurc motion picture.
"Goin" Coconuts." scheduled to debut October
4. Osmond Entertainment has launched
a S3. 200.000 advertising-publicity campaign
involving radio and TV saturation, a
record release in mid-August, a Dell paperback
blitz and tie-ins with several national
corporations.
Alan Osmond, vice-president of Osmond
Entertainment, announced that the multifaceted
advertising program is being finalized,
with Kaleidoscope and PFT developing
concepts for key art, ad slogans, billboard
publicity and exhibitors' exploitation
kits. Radio promos and spot placement will
be handled by Scotti Bros.
"Coin' Coconuts," described as a comedymystery
spoof, finished principal location
photography in Hawaii last April, with
Howard Cults producing and Howard Morris
directing. The picture's release will be
handled by Osmond Distribution Co. in association
with Inter Planetary Pictures.
Launching the feature will be a gala charily
premiere in Los Angeles.
Casting already is under way for the Osmonds"
next motion picture entry, a sci-fier
titled "Cybernia." Cutts again will be producer.
Shooting is scheduled for October.
Leadbetter Named Deluxe
Labs Ass't Controller
HOLLYWOOD — Ihe appointment ol
Michael K. Leadbetter to the newly created
position of assistant controller for Deluxe
Laboratories, division of Deluxe General,
Inc., has been announced by Robert J. Aten.
controller of the parent company.
Leadbetter will supervise the accounting
operations at Deluxe, joining the company
from (ircntec. Inc. Hiirbank.
Husky 'Dragon' Grosses
In Initial Openings
Los Angeles— Lduard I.. Mtiiitiiro.
pn-sident of Film > i-nlures
Inti-rnalional,
reports that "Ihe I)ra):on l.ites"
Krossed S310.196 in Its first three
weeks of release. Kc> openings reporting
excellent boxoffitc included the
.Majestic Theatre. Houston: RKO ()rpheuni.
New Orleans: Fox Theatre. Detroit,
and Aztec I hcatre. San .Antonio.
Montoro also reported excellent
};ros.ses in Denver, Norfolk, Columbus
and Oklahoma Citv.
"The Dragon Lives" stars Bruce Li
in the true-life slor> of Bruce Lee.
EMC Distribution Network
Reorganization Completed
LOS ANCiLl ES— John Chambliss. senior
vice-president and general sales manager.
EMC Film Corp.. July 28 announced the
completion of the reorganization of EMC's
film distribution network that was launched
in
mid-July.
In the Jacksonville territory, Clark Films
Co. will take over sub-distribution of EMC
product from New World Pictures of Atlanta.
In the Charlotte territory. Simpson's Distributing
Corp. will handle EMC's "Convention
Girls" and "Naked Rider." New World
Pictures of Atlanta will continue to handle
"At Last ... At Last" in Charlotte and all
EMC product in the Atlanta territory.
'Buckstone County' Scores
$1,600,052 Gross, 7 Weeks
LOS ANC.El HS — Idu-ird I Monloi.
president of Film N'cnlures Inleinalion.i
announced that "Buckstone County Prison
has grossed $1,600,052 in its first se\c
weeks of release.
'Hooper'lo 5309,490
3 Days, 26 Theatres
BIKHWK UaMKi Hu's/ -Hooper."
the Burl Reynolds aciK>n-comed\. recorded
a robust $309,490 in 26 theatres in its first
three days in five U.S. and three Canadian
cities, according to Barry Reardon, vicepresident,
domestic sales.
Heading the list in the U.S. was Cincinnati,
with six hardtops racking up $54,950.
Leading Ihe pack in the Ohio city was the
Tri-County Theatre.
Indianapolis, with two hardtops and two
ozoners. ran a close second with 545.88.^.
Top-grossing situation was the Speedway
Theatre 1.
In Louisville, four hardtops generated a
hearty S.37,053, while the two hardtops and
two drive-'ns playing "Hooper" in Columbus
amassed 533,492 during the initial
three-day period. A single house in Rochester,
N.Y.. recorded SI4'!464.
In the three Canadian cities, the threeday
gross showed great strength, with Toronto
at the top of the list with receipts of
$76,954 spread among four hardtops and
two underskyers. The two leading theatres
were the Uptown 1 and the Scarboro Dri vein,
which accumulated a total 537,695.
Montreal tallied 532.332 in three hardtop
situations and a single indoor theatre recorded
a healthy 51 4^.362.
Burt Reynolds stars with Jan-Michael
Vincent, Sally Field and Brian Keith in the
Burt Reynolds-Lawrence Gordon production,
directed by Hal Needham. produced
by Hank Moonjean and written for the
screen by Thomas Rickman and Bill Kerby
from a story by Walt Green and Walter S.
Herndon.
'Heaven Can Wait' Scores
High First-Wave Grosses
NLW >()Rk — Paramouni I'klures'
Heaven Can Wait grossed 512.381.000 "
in
ihc first three to 12 days of its premiere
engagement in 560 of the 625 theatres playing
the film in the VS. .uid Canada, it was
.innounced by Frank G. Mancuso. Paramount
vice-president for domestic distribution.
The boxoffice for "Heaven Can Wait"
during the second weekend outp.iced the
initial weekend's grosses b\ more than
sSOO.OOO. MaiKiis,i\.iid
.SAI.F.S .SFMIWK— i'acific inlernal a! Fiilcr|Miscs icccnll\ cotixcucd a nalioiiiil
sales nieelinu at (lie hxati scil I Ihc fihuiiiu of I'lF's all-iu'» '-\>ilderness
I :iinil> Part 2 " :il (rested BuK ', ( iilo. ilic purpose of the ^cl-loucliicr »ils to
discuss all aspects of lioiikiiiu. prod icl iiiarkclitii;, ad\ t-rlisiMi; luul pnl)licil> for llic
iii'M film, "liicli is due for rcleasi' ( hrisluias l'>7N. in altciiilancc. left to right,
vM-ri- Nick I'crroll. Ilarr> (.ilu. .Mm \ iel, (,us \\ Uaii(l\ I'asso, Jack

Nat'l VFW Auxiliary Sets
Salute to Dale Robertson
KANSAS CITY— Dale Robertson, longtime
western star and known in both the
production and acting
phases of the industry,
will be honored
by the National
VFW Auxiliary at its
national convention
Tuesday morning (22)
at the Dallas Hilton
Hotel. Dallas, Tex.
Over 3.000 members
will be present to salute
the actor.
DaJe Robertson
Recipient of four
major medals for World War II service and
a graduate of Oklahoma Militar\- Academy.
Claremore. Okla.. Robertson will receive
the American Patriot Award. He also will
be cited for service overseas as a USO volunteer
during the Vietnam conflict.
Robertson, who served in 332nd Combat
Engineer Batallion. participated in all World
War II major invasions in Africa, Italy and
France. The Purple Heart. Bronze Star and
Silver Star were bestowed on him by the
U.S. and he received the Cross of Lorraine
from France. He was discharged with honor
in 1946 because of sustained war injuries.
Robertson will be a speaker's table honoree
at the Veterans of Foreign Wars distinguished
guest banquet at the Hyatt Regency
Hotel the night before the VFW Auxiliary
award ceremonies.
The star now lives at his showplace ranch
in Yukon, Okla., where he raises quality
quarterhorses and thoroughbreds. The owner
of an insurance company and trucking
line in Oklahoma City, he recently completed
a made-for-TV film in California.
IFI Plans Independent
Financing for Feature
NEW ROCHELLE, N. Y. — Leonard
Kirtman. president of International Film
Industries here, announced that although
his company has received support from
many exhibitors for his guaranteed playdates
plan, he intends to use independent
financing for his upcoming film "Off the
Boards." IFI currently is negotiating with
an internationally famous basketball team to
appear in the film and to be available for
personal appearances.
Kirtman stated that he would not forget
the exhibitors who supported his program
and will keep them in mind when the film is
completed. His company will send personal
letters to all the exhibitors who showed enthusiasm
for the plan to thank them and to
inform them of future projects.
He indicated that he would continue to
seek exhibitor guaranteed playdates for films
scheduled for lensing in the fall and winter.
Those who join with him will have the
opportunity to make greater profits with
less risk on a regular basis. Planning to
make five to ten features a year. Kirtman
said that each is geared to a wide commercial
appeal.
'Jaws 2'
Has Five-Week
Gross of $51,106,742
L ni\ersal C il\— "Jav\s 2" aiiia.sscd a
lotal gross of $51,106,742 in the L.S.
and Canada in 652 theatres during lis
first five weeks of release (as of July
20). an average of over $10,000,000
per week.
Produced by Richard D. Zanuck and
David Brown. "Jaws 2" was directed
by Jeannot Szwarc from a screenplaj
by Carl Gottlieb and Howard Sackler.
Roy Scheider. Lorraine Gary and Murray
Hamilton star in the film.
Paperback Sales Precede
1979 'Nightwing' Release
NEW YORK—Dramatizing the importance
of paperback book sales to promotion
of motion pictures, Columbia Pictures and
Martin Ransohoff Productions are joining
Harcourt Brace Jovanovich in an unusually
large 12-market TV buy for the Jove paperback
edition of "Nightwing" a full year in
advance of the movie's release, it was announced
by Robert Cort, vice-president and
general manager of advertising, publicity
and exploitation for Columbia.
More than 800,000 copies of the new
paperback already have been shipped to
national distributors and a second printing
now is under way in anticipation of heavy
reorders. The publisher has provided 5,000
floor displays for point-of-sale promotion.
"Nightwing," produced by Martin Ransohoff
and directed by Arthur Hiller, is in its
final weeks of filming. Cort said the contemporary
thriller will be released in the
summer of 1979. Just prior to the motion
picture's release, another paperback edition
of "Nightwing" is planned, using still photographs
from the big-budget production.
The current saturation buy focuses on the
key metropolitan markets. Jove executives
have advised Columbia and Ransohoff that
the saturation effect of 30-second TV spots
already have been greatly felt.
'Burnout' Global Rights
Are Acquired by Crown
BEVERLY HILLS—Croun International
Pictures has acquired worldwide distribution
rights to the Sonrisa production "Burnout,"
it was annoimced by Crown president
Mark Tenser.
"Burnout" stars Mark Schneider as "the
rich kid" with the high-speed dream of
driving a top-fuel dragster only to discover
that money doesn't buy winners.
Written and produced by Martin J. Rosen,
""Burnout" also stars Robert Louden
and John Zenda, featuring Crystal Ramar,
the BCR Racing Team, Darryl Buehl, Nick
Cirino and Walt Rhodes. Filmed on location
at major drag strips throughout the
U.S., ""Burnout" was directed by Graham
Meeck-Burkestone with H. Paul Savage as
director of photography.
Crown International is planning a March
release in selected engagements.
Two Fealurettes Produced
For Avco's 'Born Again'
LOS ANCiEI.ES— As a major aspect o!
the company's overall marketing plans for
the film, Avco Embassy Pictures is producing
two different featurettes for the Robert
L. Munger production '"Born Again." according
to Bob Rehme. Avco senior vicepresident
and chief operating officer.
Avco currently is at work producing a
13-minute version of the making of the
film which, according to Rehme, will be
made available to church organizations and
forthcoming religious conventions through
Wendy Collins, special religious public relations
consultant working with Avco. The
second featurette is a seven-minute film designed
for general use. including TV and
foreign distribution. Both featurettes involve
Charles Colson: Dean Jones, who stars as
the former White House special counsel,
and executive producer Munger.
"Born Again." which will have its world
premiere September 24 at Kennedy Center
in Washington. D.C.. stars Jones. Anne
Francis, Jay Robinson, Dana Andrews and
Raymond St. Jacques. It was directed by
Irving Rapper for producer Frank Capra
jr. from a screenplay by Walter Bloch. Les
Baxter wrote the music for the Avco Embassy
Pictures release.
Brett Dicker Named UA
Jnt'l Ad-Pub Manager
NEW YORK — Brett Dicker has been
named international advertising and publicity
manager for United Artists, effective
immediately, it was announced by Hy Smith,
UA vice-president of worldwide advertising,
publicity and promotion. Dicker will report
to Saul Cooper, newly named director of
international advertising and publicity.
Dicker, age 28. first joined UA in December
1975 as a fieldman for the Boston
branch. In August 1977 he joined the home
office staff as assistant to the senior vicepresident
of marketing. Dicker began his
association with the international division
in January 1978, joining Smith's staff as
advertising
assistant.
Prior to his association with United Artists,
Dicker spent a year with the New Yorkbased
public relations firm of Solters & Roskin.
He previously worked two years with
Ely Landau's American Film Theatre as assistant
to the advertisins publicity vice-president.
'Girlfriends' Is Scheduled
For NYC World Premiere
BURBANK—The world premiere of
""Girlfriends.'" Claudia Weill's first feature
film, will be held at the Cinema I Theatre
in New York City Friday (II). Ms. Weill's
film, which is being released by Warner
Bros., was featured during the Directors'
Fortnight at the Cannes International Film
Festival.
Filmed in New York. ""Girlfriends" stars
Melanie Mayron and co-stars Anita Skinner
in the title roles. The motion picture also
topcasts Eli Wallach and Vincent Lindfors.
BOXOmCE August 1978

August
Film Buff's Effort Rescues Classic
Science-Fiction Epic From Oblivion
By RON SCHAL.MBLRG
K.ANS.AS CITY— It is surprising to dis-
"Tr^^^^ made before 1950
Wade W.lhams
^^^ produced on nitrate
stock, which can deteriorate in as few
as 15 years. Studios can't afford the time
or space to classify and store old negatives
and original prints, so when shelves become
too full or the vaults loo crowded, reel upon
reel of footage, some famous and some obscure,
is hauled into the parking lot and
burned.
Over half of all U.S. feature films have
been lost forever, either through disaster,
negligence or the mere passage of time. Organizations
such as the American Film Institute
and the George Eastman House have
created an "endangered species" list and
have rescued many films from destruction.
The original "Lost Horizon." for example,
has been restored like a mosaic from various
prints located across the country, but other
films — "The Hunchback of Notre Dame."
"Birth of a Nation" and many others—arc
in danger of disappearing totally.
But large organizations are not the only
ones concerned with the destruction of old
feature films. One individual. Wade Williams
of Kansas City, is blessed with the
time, the resources and. above all. the desire
to rescue a picture which he feels deserves
a better fate than complete annihilation,
"Rocketship X-M."
First Serious Space Film
The film is described as the first sciencefiction
picture to take its story seriously.
.Starring Lloyd Bridges, Osa Massen and
Hugh O'Brian in his first screen role, the
rocket opera was based on relatively accurate
scientific principles and predicted, with
some accuracy, forthcoming events of the
manned space program.
Williams first saw "Rocketship X-M." or
"RXM" as he affectionately refers to it,
when he was eight, logging over 60 viewings
of the film in theatres and on TV
before it eventually faded from sight. In
later years he became alarmed at the fact
that few of his friends had over heard ol
"RXM" and began a search to locate a
print of it and restore it to the public's eye.
After four years, with lime out to earn
a living selling cinema equipment and making
films famong Ihcm a documenlarv about
Charles Manson. "The Other Side of Mad
ness"), Williams located a TV film dislnhiitor
in California who ov^ned the rights to
"RXM." Two years of negotiations later.
Williams arranged for the purchase of the
16mm theatrical and nontheatrical rights to
cover, after all the talk about preserving
^^^^^^^^^^^M great cinema houses
^^^H^^^^^H of
mo- the picture. Learning that the original .^5nini
^^Hj^^^^^^B tion
negative had decomposed in 1965. William^
^Hr ^^^^1 themselves, the staple managed to secure a 35mm fine-grain positive
print from Warner Bros., owners of the
^Vt ^-g^ ^^^^M diet of the patrons of
^^L '^

t
Monday
i
!
tel
i contact
I way.
—
MP Pioneers Name Valenti
Dinner General Chairman
NEW YORK. — Jack Valenti.
president
of the Motion Picture Ass"n of America,
has been named general
chairman of the
40th annual "Pioneer
of the Year" award
dinner honoring Dr.
Jules Stein, it was announced
by B.V. Sturdivant,
president of
the Motion Picture
Pioneers.
Valenti, who was
bora in Houston, has
served as president of
Jack Valenti
the MPAA since leaving his position as
special assistant to the President in the
administration of Lyndon B. Johnson in
June 1966. As MPAA chief, Valenti is the
spokesman for the American film production
and distribution industry in this country
and in more than 100 countries where
American films are exhibited.
Following a stint in the Air Corps as a
pilot of a B-25 attack bomber, Valenti received
a B.S. from the University of Houston
(1946) and an M.B.A. from Harvard
(1948). Presently, he serves on the board
of directors of Trans-World Airlines and
board of trustees of the John F. Kennedy
Center for the Performing Arts. Valenti
has had numerous articles published in major
U.S. papers and magazines and is the
author of The Bitter Taste of Glory" and
"A Very Human President."
"I am very pleased to serve as general
chairman of the Pioneers' annual affair,
especially since the organization is honoring
an individual of such high regard in the
motion picture industry and a man who has
contributed so much to eye research," Va-
lenti remarked. "Dr. Jules Stein is a remarkable
humanitarian and richly deserves
this accolade," he continued.
The annual Pioneer dinner will be held
evening. Oct. 16, 1978, in the
Grand Ballroom of the Waldorf Astoria Hoin
New York. For ticket information
the Pioneer office at 1600 Broad-
New York Citv 10019. or call (212)
247-2588.
Jerry Goldsmith to Score
Two Films for 20th-Fox
BEVERLY HILLS—Lionel Newman.
20th Century-Fox vice-president/ music, has
signed Jerry Goldsmith to score two of the
company's upcoming films. The first is "The
Boys From Brazil," a Sir Lew Grad; presentation
of a Producers Circle production
directed by Franklin Schaffner and starring
Gregory Peck, Laurence Olivier and James
Mason.
Immediately after that assignment. Goldsmith
will complete the score on 20th-Fox's
"Magic." a Joseph E. Levine production directed
by Richard Attenborough from William
Goldman's screenplay. Anthony Hopkins.
Ann-Margret and Burgess Meredith
star in the film produced by Joseph E. Levine
and Richard P. Levine.
'Convention Girls'
Big
In Mill City Playdate
Los AiiKiles—EMC's •Coii\eiitioii
Girls" opened to the biggest independent
drive-in gross of the summer in
Minneapolis during the week of July
28 through Thursdaj (3), according to
EMC senior > ice-president and general
sales manager John Chambliss.
The film grossed $36,209 in its opening
week in three ozoners and is holding
over for a second vteek in three
situations.
The tremendous success of the Minneapolis
engagement has opened the
entire exchange area for "Convention
Girls," Chambliss commented. The
Monday following the Minneapolis
opening, "Convention Girls" was
booked for August in every key city
in the territorj.
'Panther' Reports Lofty
Opening-Day Boxoffice
NEW YORK — "Revenge of the Pink
Panther" is off and running in the paw
prints of its record-breaking predecessors
"The Pink Panther Strikes Again" and "The
Return of the Pink Panther."
The July 19 opening-day grosses around
the country included a number of new boxoffice
highs, it was reported by Al Fitter,
senior vice-president/domestic sales for
United Artists, which is releasing the film
worldwide.
In New York at 14 theatres, including
the Ziegfeld. the picture rang up a huge
$77,884'^
Other outstanding opening-day engagements
cited by Fitter included Philadelphia.
12 theatres; Detroit, ten theatres; Kansas
City, four theatres; Los Angeles, Cinerama
Dome; St. Louis, Esquire (house record);
Oklahoma City, Continental; Tulsa, Continental
(house record), and Rochester, Panorama
(house record).
Starred in the film is Peter Sellers as Inspector
Jacques Clouseau. Also starring are
Herbert Lom and Robert Webber, with
Dyan Cannon. Tony Adams was executive
producer of the film, which was produced
and directed by Blake Edwards. Animation
is by DePatie-Freleng.
$67,816,000 Total Gross
For 'Grease' in 38 Days
New York—Frank G. Mancuso,
vice-president for domestic distribution
for the motion picture division of Paramount
Pictures, announced that
"Grease" grossed $67,816,000 in the
first 38 days of the film's national release.
In its sixth weekend ending July 24,
"Grease" had boxoffice receipts totaling
$5,392,000, playing in 907 theatres
across the U.S. and Canada.
SMPTE Confab Slated
Oct. 29-Nov. 3, NYC
,SC ARSDAI.i;. \.Y.—The 12()lh technical
conference and equipment exhibit of the
Society of Motion Picture & Television
Engineers will be held at the Americana
Hotel in New York City October 29-Novcmber
3. The conclave will feature, in addition
to the equipment exhibit, a full fourday
technical program of sessions dealing
with subjects of current concern to the motion
picture and TV industries. It also will
have a schedule of social events, a full program
of activities for spouses and a coffee
club.
More than 6.000 film and TV engineers,
executives and production staffers are expected
to attend the huddle at the Americana
in New York City.
Among the subjects to be covered in the
SMPTE technical sessions are: laboratory
practices, satellite systems, satellite equipment
and delivery systems, digital TV. film
production, film-to-tape and tape-to-film
transfers, theatrical sound, video production,
TV sound and special effects and
lighting. There will be. of course, an equipment
exhibit.
Social events will include an evening
sponsored by Eastman Kodak Co. October
29, a "Get-Together Luncheon" with guest
speaker Harry Reasoner and a complete
program of activities for spouses. The annual
SMPTE banquet will be held Wednesday
evening, November 1. Presentation of
SMPTE awards which recognize outstanding
achievements in motion pictures and
TV and service to the SMPTE will be made
at one of the sponsored luncheons during
the conference.
Information on registration and other
facets of the convention may be obtained
by contacting the SMPTE Conference Department,
862 Scarsdaie Ave., Scarsdale,
N.Y. 10583.
Francis O'Brien Is Named
Ass't to Para/s Eisner
LOS ANGELES — Francis O'Brien has
been named vice-president and executive assistant
to Michael D.
Eisner, president and
chief operating officer
for Paramount Pictures
Corp., it was announced
July 31. The
appointment is effective
immediately.
Previously. O'Brien.
who joined Paramount
in November
1976. was vice-president
Francis O'Brien
of marketing ad-
motion picture
i
division
of the company.
In making the announcement. Eisner commented.
"In addition to his excellent background,
both within and outside the motion
picture industry, and the high qualifications
that Francis O'Brien will bring to this position.
1 also am pleased that we are able to
fill this key post from within the company."
BOXOFHCE :: August 7. 1978

. .
Harnell to Head Division
Of Cinema Concepts. Inc.
NASH\ ILLh— Siewari D. Harnell. general
sales manager of National Screen Service
Corp.. has been named executive vicepresident
of the newly formed theatre services
division of Cinema Concepts. Inc., it
was announced by Ron Ellis, president of
the Nashvillc-based firm.
"We are delighted that Stu Harnell. who
has been with National Screen in several
executive capacities during his 11-year tenure
with that company, has accepted this
key position at a time when Cinema Concepts
is experiencing rapid growth." Ellis
stated.
Founded in 1975, Cinema Concepts has
handled the production and placement of
quality theatrical advertising for national,
regional and local clients on more than
1.000 circuit and independent screens
throughout the Southeast. "We also have
access to 6.000 additional screens throughout
the U.S. and Canada through membership
in Cinema Advertising International."
Ellis added.
According to Harnell. "The main thrust
of the new theatre services division will be
to offer exhibitors a quality, yet economically
realistic, line of special films including
exciting and dramatically different film
daters and new circuit/corporate identification
trailers. The entire line will be custom-designed
and professionally scored .
giving the theatres' presentation a uniformi-
ing to reach as much of the th;atregoing
public as possible. They're doing this
through a heavy saturation of 'cross-plug'
advertising. In view of this new direction
by the film companies. Cinema Concepts
sees a very real need to assist exhibitors in
not only giving strong circuit and corporate
identity but to inform audiences exactly
where and when a 'cross-pluggid' picture
is playing. Our line of special films will
help them do just thai most effectively.
"Having spent the past 18 years gaining
a total knowledge of exhibitors' needs by
working closely with theatre owners across
the U.S., I feel that through Cinema Concepts'
theatre services division we can bring
to exhibitors an imprecedenled caliber of
special
film presentations, regardless of their
nature, that will not only be effective but
cost-efficient as well." Harnell concluded.
Ellis said. "Stu will be responsible for the
development and marketing of not only ;i
unique new line of quality custom inslitiit'onal
film but other special and staple pnul
nets for motion picture theatres as well."
'Brink's' Filming Done
Nl W \()\y favorite film and I've
.ilways wanted to appear in it." he smiled.
By using his imagination, coupled with a
liiile nu>nev and ihc magic of film. Wade
WillianiN h.is Ins wish
10 BOXOFFICE August 7. 1978

. . Jay
. . ACA
.
.
( 1
. . MGM
. . Universal
. .
.
.
. . Edward
. . Jorge
. . Margaret
. . Carl
. . Ernest
.
. .
>r ^J^otiuwood rCeport
f
m
'Arabian Adventure' Lensing
To Begin in England for EMI
"Arabian Adventure" will begin filming
later this month in England for EMI with
Christopher Lee starring for producer John
Dark and Kevin Connor directing the
screenplay written by Brian Hayles . . . Bob
LeMond and Lois Zetter have formed Le-
Mond-Zetter Productions and will produce
"Interview With a Vampire." based on the
Frank Perry Named Director
Of Orion Pictures' 'Matinee'
Manuscript," the story of a plot to assassinate
J. Edgar Hoover . has
acquired Peter Benchley's new novel. "The
Island." for producers Richard Zanuck and
David Brown . . . Darth-Palmer Productions
now has rights to Christopher Kecne"s novel,
"The Crossing" . has acquired the
rights to Steve Shagan's story. "The Formula."
which Shagan will write as a novel
and adapt as a screenplay . . . Brilliant Films
has acquired "Names," an original screenplay
by Gerry Renert. John Orland, vice-
novel by Anne Rice for Paramount with
filming slated to begin in October .
president in charge of production, will produce.
Media International Productions of Hollywood
and Burg Productions of Toronto will
begin filming Monday (28) in Toronto on Dom DeLuise Will Be Director,
"Backstretch," an action-adventure drama
Star of Rastar's 'Hot Stuff'
to be produced by T.A. Kramreither, with
Rastar Productions and producer Mort
J. Bond Johnson as executive
Orion Pictures began filming July 17 in Englebcrg will begin shooting in September
on "Hot Stuff." with Dom DeLuise
Paris on "A Little Romance," directed by
producer . . .
George Roy Hill and starring Diane Lane making his debut as director-star. Paul
and Thelonius Bernard.
Maslansky will be the executive producer
. . Lorimar Productions began shooting
July 18 on "The Hamster of Happiness."
with Robert Blake starring. Producer
will be James William Guericio and
Hal Ashby will serve as director . . . Principal
photography will begin in mid-September
on "Promises in the Dark," with Jerome
Hellman producing for Orion Pictures and
directing from a script by Lorine Mandell.
Ned Beatty and Marsha Mason will star . . .
Orion also has signed David Rabe to write
Orion Pictures plans to film "Matinee."
set within the political atmosphere of Washington
with Frank Perry directing from a
screenplay by Perry and Lawrence Marcus.
Bernie Schwartz and Alan Silverman will
produce . . . Bernardo Bertolucci began filming
July 17 in Rome on "The Moon," starring
Jill Claybourgh as a famous American
the screenplay and Brian De Palma to direct
opera star who comes to Rome after her
"Prince of the City."
husband dies. The screenplay was written
by Bertolucci in collaboration with his
Chas. Durning Set for Role
brother Giuseppi . . . Principal photography
began July 31 in Alton, 111., on the 20th In Henson's 'Muppet Movie'
Century-Fox feature. "Dreamer." with Tim Charles Durning will play the owner of
Matheson playing a bowling alley employee a fast-food chain in "The Muppet Movie,"
who dreams of becoming a professional with Jim Henson serving as producer . . .
bowler. Mike Lobell will produce and Noel Kathleen Beller has been signed for a role
Nosseck will direct the screenplay by James in Orion Pictures' "Promises in the Dark"
Proctor and Larry Bischof. Jack Warden and
. . . Jonathan Winters will play a dual role
Susan Blakely also head the cast.
in Lorimar's "The Fish That Saved Pittsburgh"
which began principal photography
.
. . . Domingo
. . .
Rights
.
Studios in Berlin . . . Elke
Rights to 'Links' Aquired
Rita Tushingham will star in
By UA, Jaffe and Katzka
July 31
ALA's
.
"A
.
Judgment in Stone"
Producers Herb Jaffe and Gabe Katzka
Ambriz, Trinidad Silva and Pepe
and United Artists have acquired "Links," Serna will play gang members in Universal's
a new novel by Charles Panati, former production of "Gang!" . . . John Denos has
"Wanda Nevada." shooting
science editor of Newsweek. The story is a featured role in
based on the latest research in hypnosis
in Arizona for producers Neal Dobrof-
sky and Dennis Hackin . . . Marcia Rodd
and life-after-life experiences
and Christopher Walken have been signed
to Robert Handerson's screenplay, "Joe
Montana," have been acquired by the Tony for United Artists' "Last Embrace"
DiDio Corp. .
Productions has Broderick Crawford will play himself in
secured rights to Ruth Rendell's suspense Orion Pictures" "A Little Romance" .
novel "A Judgment in Stone" Valerie Perrine will play a small-town prostute
. . .
Raymond
Chow's Golden Harvest group plans to make loved by Alan Arkin, and Lisa Welchel
a feature based on "The Shipkiller." a novel portray the daughter of Louise Fletcher
will
by Justin Scott, which Scott has acquired. in the Globus/ Golan production of "The
Magician." which began shooting Tuesday
CCC Sommer.
Principal photography is set for early next
summer . Stewart has obtained an
option on "I Was a Spy," an autobiography
Lionel Jeffries and Gregory Sierra have
) at
been cast for Universal's "The Prisoner of
of Marion Miller, a former FBI spy .
Edie and Ely Landau have acquired rights Zenda." starring Peter Sellers, now lensing
to Robert Ludlum's novel, "The Chancellor in Vienna.
Universal Signs Sarah Holcomb
To Co-Star in 'Gang!' Feature
Universal has signed Sarah Holcomb to
co-star in the Turman-Foster production of
"Gang!" on which filming began July
17 in the Venice and Marina Del Rcy
areas of Los Angeles . . . Valerie Perrine
has been added to the cast of "The Magician"
. . . Aldo Ray has been signed for a
role in "Monster," an Academy International
feature shooting in New Mexico .
Signourney Weaver has a role in "Alien," a
20th Century-Fox feature . . . Isabel Sanford
and Sherman Hemsley have signed for
cameo roles in "Love at First Bite" . . .
Terence Stamp has been signed for a starring
role in "I Love You, I Love You No,"
for producers Gianni Bozzacchi and Valcrio
DePaolis now filming near Rome .
John Glover and Charles Napier have
been added to the cast of United Artists'
"Last Embrace" . Cervera jr..
Penelope Milford. Dennis Christopher. Natasha
Ryan. Linda Dangell and Biff Mc-
Guire have been cast in Suncrest Cinema's
"The Number" . Avery. Michael
Gazzo and Nicholas Pryor have signed
for Lorimar's "The Fish That Saved Pittsburgh."
which began shooting late last
month Pittsburgh . . Catherine Leigh
in .
Kiewart will play the daughter of Alan
Alda and Jane Fonda in "California Suite."
'Somebody Killed Her Husband'
Will Be Scored by Neil Sedaka
Neil Sedaka will write and sing "Love
Keeps Getting Stronger Every Day" for
Columbia Pictures' "Somebody Killed Her
. Husband" Rosen is director
of photography on Melvin Simon Productions'
"Love at First Bite," and Lazlo
Kovaks is directing photography on another
Simon feature, "The Runner Stumbles" . . .
Bob Grabeau will sing the theme song for
"Cruise Missle." a Noble Films/Miller and
Briggs production, which recently completed
shooting in Europe . . . Leonard
Rosonman has been signed to write the
musical score for "Dolphin Island," Robert
B. Radnitz' science-fiction film . . . Gene
Callahan has been set as production designer
on Orion Pictures' "Promises in the
Dark," to be produced and directed by
Jerome Hellman from a Lorine Mandell
script . . . Orion Pictures has named Ann
Roth costume designer on its forthcoming
"Promises in the Dark" . Kress has
been set as editor on Avco Embassy's "A
Man. a Woman and a Bank." which will begin
shooting this month .
Gold
will compose the score for "Good Luck.
Miss Wycoff." a Bel Air/Gradison production
. . . Joe Kapp has been named associate
producer on George Litto's production
of "On the Edge" . . . Assignments for
Universal's "Gang!" include Bobby Byrne as
director of photography. Wilbur Mosicr.
unit production manager, and Bill Campbell,
art director . . . Composer Marvin Hamlisch
will write the score for Columbia's "Ice
Castles." He and lyricist Carole Bayer Sager
have completed the picture's love theme,
"Through the Eyes of Love."
BOXOFFICE :: August 7, 1978
11

Wi\ \1b

—
• ADuiiES * exPLomn
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Sambo's Tiger Ballys
Run of 'Jungle Book'
Spending only $5 to purchase two stuffed
tigers to be given away as prizes and using
the time of a staffer, along with consider-
The completely domesticated tiger
which the Towne Cinema turned loose
in a shopping mall to promote the film
"The Jungle Book." The borrowed feline
suit carried this message on its
back: "Courtesy of Sambo's."
able ingenuity, Frances Hughes, manager of
GMS Theatres' Towne Cinema in Dover,
Del., created a lot of excitement to ballyhoo
the engagement of "The Jungle Book" at
the theatre.
The first attention-getter was a live tiger
displayed in the lobby of the Towne Cinema.
The second was a not-so-live tiger—actually
a cinema employee wearing a tiger
suit borrowed from Sambo's Restaurant
who walked up and down Blue Hen Mall.
This stunt was a eye-catcher for the small
fry, according to Mrs. Hughes, who said:
"Children were excited to see a tiger walking
around. One child remarked, 'Oh, look!
The tiger is wearing shoes!' "
Patrons at the Towne Cinema received
an extra thrill. The dressed-up tiger strolled
through the auditorium aisles shaking hands
with the moppets and, of course, with their
parents.
At the final showing of "The Jungle
Book," all the kiddies retained their ticket
stubs so they could participate in a drawing.
The other half of the tickets had been placed
in a brown paper bag and, at the conclusion
of the unspooling, the stuffed tigers (bought
from Sambo's) were given to two youngsters
whose numbers were selected at random.
Early Start on Promotion Campaign
Pays Off at Hillcrest 4 Theatres
Bing Frakes, manager of Crown Cinema
Corp.'s Hillcrest 4 theatres in St. Joseph,
Mo., launched a print media campaign, radio
station tie-in and a tire giveaway,
through the cooperation of a local "Tiger
Paw" dealer, to ballyhoo the engagement of
"Here Come the Tigers." A methodical approach
was utilized, with initial steps of the
campaign begun one month in advance of
the playdate.
Sneak Preview Plugged
Radio KKJO was contacted by Frakes to
arrange for spots and a remote broadcast to
hypo a sneak preview held a week before
the picture's regular opening. A set of four
"Tiger Paw" tires was donated by Stephens
Tire Mart to be given as the grand prize in
a drawing that was held for registered patrons
after the regular run of "Here Comes
the Tigers" began. The premium tires were
placed on display in the lobby of the Hillcrest
4 the night the sneak preview was held.
Valuable free airtime was furnished by
the radio station, which siarted awarding
passes to the sneak of "Here Comes the
Tigers" three days before the preview. In
addition to 42 spots plugging the preshowing,
KKJO Radio did a one-hour remote
from the Hillcrest 4 the night of the "Here
Comes the Tigers" preview. During the
course of the on-the-scene broadcast, the
picture's engagement benefited from approximately
12 live spot plugs.
An eye-catching newspaper campaign
marked the opening day of "Here Comes
the Tigers," which also was hyped via 36
additional radio spots. Adding color and
excitement to the first night, the theatre
staff was dressed in "Tiger Paw" jackets and
caps.
Over 3,000 persons were attracted to the
theatre by the multi-media publicity—and
was verified by the number of registrations
this
involved in the grand-prize drawing,
which was held the night after the picture's
opening.
Early Promo Material
In addition to the local tie-ins publicizing
"Here Comes the Tigers," Frakes made
good use of promotional materials for the
picture which were obtained 16 days in advance
of the opening from National Screen
Service. Besides a trailer for the film, NSS
supplied one-sheets, pressbook and fact
sheets intended for media use. all of which
were immensely helpful in designing a
worthwhile and profitable campaign to tout
"Here Comes the Tigers."
WHEEL DEAL — During a recent engagement of Peter Perry Pictures' "Mag
Wheels" at several ozoners in Phoeni.x. Ariz., a drawing was conducted to give
away three complete sets of mag wheels. The Rodeo, Oasis and Mustang drive-ins
arranged a tie-in with a local automobile supply store which provided the wheels
at no cost. Jerry Klotz. general manager of the E&W Drive-ins (standing, far left),
is awarding the grand prize to each winner: Left to right. Raid M. Navarrete,
Ernest Gardunio and Bob Lee.
BOXOFFICE Showmandiser :: AugList 7. 1978 25

WEAOS- JARS UNDER THE STARS NITEI 1
1 rHEMSRETURN'^^*»j^ ^^^H
LET THE (kxWS^^pU 1

Videotapes Confiscated
By Federal Authorities
BURLINGTON CITY, N.J.— In a highly
significant move reflecting the increasing
sale of videotape cassettes of major motion
pictures, federal authorities confiscated master
copies of such films as "Jaws," "Star
Wars," "Annie Hall" and nearly 700 others
in a raid here on Theatre Vision. The local
store has been advertising heavily, in South
Jersey newspapers, its large library of videotaped
motion pictures.
At least 675 recording cassettes, which
are to be used on videotape recorders attached
to home TV sets, were seized
Thursday, July 27 by FBI agents with the
assistance of local police. The agents had
obtained a search warrant from U.S. Attorney
Robert DelTufo and issued by the U.S.
District Court in Newark.
An FBI spokesman said that the master
cassettes can be used to make additional
copies of each film, giving the confiscated
material a potential retail value of more
than $1,000,000. The spokesman said no
arrests were made, but refused to
FBI on the Job
elaborate.
An FBI agent had purchased several
video cassettes at Theatre Vision, according
to the affidavit filed with the search warrant.
Theatre Vision adjoins a Toyota car
dealership on Route 130 here and both
firms, according to the affidavit, are owned
by John Pann.Vhe FBI said it started the
investigation in May after a Pennsylvania
man phoned the Bureau and said he puichased
videotapes of "Bambi" and "Star
Wars" for $65 each.
The FBI agent said in the affidavit that
he was allowed to study a list of 150 film
titles to help him decide what he would like.
Also conf seated by the FBI was electronic
equipment which authorities said was used
to make the copies of the illegal master
tapes. FBI spokesmen said they had checked
out Theatre Vision's newspaper ads. They
said Theatre Vision had legal permission
from copyright holders to reproduce the
movie titles that were mentioned in the ads,
but agents discovered a number of illegal
tapes at the store, such as master tapes
for hits like "Jaws," "The Godfather, Part
II," "Oh, God!" and "The Pink Panther
Strikes Again."
The FBI said the illegal masters apparently
were made from cable TV broadcasts
of the films. The FBI said that using a
complicated formula they determined that
the gross potential of the master cassettes
confiscated was in excess of $1,000,000.
Thomas Emerey, special agent m charge
of the FBI office in nearby Trenton, said
similar "bootleg" operations nationwide ar;
causing serious economic difficulties for the
filmmaking industry which is selling rights
to its major films at high rates to cassette
manufacturers.
Emery said that although no immediate
arrests were made, the case had been turned
over to a federal grand jury and that indictments
were anticipated.
CHINMAN & KRIEGER Al WORK— Iwo .Manhattan film houses are
undergoing extensive renovation, with theatre-building specialists Joel L. Chinman
and Maxwell Krieger in charge of construction. Pictured at left is the Loews
83rd Street Theatre. The house will become a fourplex with a new boxoffice,
a complete new lobby and up-to-date sound and projection equipment. The company
estimates work will take six weeks. Al right is the Cine 42nd Street Theatre
which will be twinned. When completed, the twin will have a balcony with 148
seats and a main floor auditorium seating 337. The house will have new plasticmolded
seats as well as the newest in sound and projection. The five-story office
building in which the theatre is situated will be completely remodeled by Chinman
& Krieger.
Brinks Job' Loses Rushes in Heist
BOSTON— Three gunmen talked ihcir
way into an editing room lor a film ahoLit
the 1950 Brink's robbery, handcuffed foiu"
persons together and made off with about
13,000 feet of film, reports Richard Hart
in the Globe. The heist, which occurred
Friday, July 28, took the film's cast and
crew by surprise. Hart's story is quoted, in
part, below.
Police said
the robbery was nearly as well
planned as the $1.2 million Brink's robbery
itself and as closely directed as the film being
made about it. They did not rule out the
possibility that it was a publicity stunt staged
by the moviemakers.
A spokesman for the production company
denied the robbery was a hoa.x. "We
don't need hoaxes . . . We don't need that
kind of publicity. We're doing all right."
It was reported to police that the gunmen
used the name of a production company
executive to get someone to open the door
of the seventh-floor room at the film company's
headquarters at 441 Stuart St.. Back
Bay. shortly after noon. Police were told
one of the workers was slightly injured when
he was hit in the stomach.
The gunmen demanded to see scenes shot
in the last two days at a million-dollar recreation
of Boston's old Scolly Square. They
grabbed those scenes and others, for a total
of 13 film canisters, and escaped.
Officials with the production company
said last night they were not sure how many
of the canisters contained irreplaceable
negatives.
However William Friedkin. ihe director,
said, "It's unlikely thai it's stuff wc couldn't
reproduce."
No motive for the robbery was readilv
apparent, police said, but ihcy said a future
ransom request was a possibility. They cited
cases in Europe in which original prints
were stolen and held until ransom was paid.
"They got what they came for." said Leo
Janos. a production company spokesman.
The Scollay Square scenes were shot in a
Customs House-area reproduction of old
Scolley Square, which was demolished for
construction of the Government Center.
Police said they had warned the Brink's
production people beforehand that a
was possible.
robbery
"I already told them, way back a month
ago. that this might happen. We had information
that an attempt might be made to
get money being used in some scenes." said
detective Edward Walsh of the intelligence
division of the Boston police department.
"I told them it could happen to Ihe film,
but they said they had special security to
take care of it—so that this could never
happen." he said.
Walsh said he believed someone within
the company may have participated in the
planning of the theft. "They had to have
inside information. They had to know what
to do," he said.
Given the cost of production, the film
robbery could have been worth as much as
the Brink's robbery. The Jan. 17, 1950 robbery,
then the largest of its time, was at the
North End counting office of the Brinks
Armored Car Co.
Friedkin said if the lilm was irrcplacable,
it still was possible to shoot the scenes again.
He added. "From now on. we won't
be handling any film without an armed
guard in attendance. That means the editing
room, and evcrvwhcre."
BOXOFFICE August 7. 1978 E-1

highly dramatii; "In-
the new rell."asL•^ Wed-
i olf
: HNS
"
"'
B
J A D W AY
! its debut ai the Baronet,
reeled by Allen, who does
1,0 film stars Oscar winner
i_) ^ K^.iun. Gcraldine Page. Maureen
Si,i|'liii
by John Carpenter and David Zelag Goodman,
from a story by Carpenter. Co-starring
are Brad Dourif. Rene Auberjonois and
Raul Julia, with covergirls Lisa Taylor and
Darlanne Flcugel in their film debuts. Barbra
Streisand is heard on the soundtrack
Sallv Field. Jan-Michael Vincent. Brian
singing "Love Theme From Eyes of Laura
Keith. Robert Klein. John Marley. James
Mars (Prisoner)."
Best. Adam West and Alfie Wise, the Warner
•
Bros, release was produced by Hank
Moonjean and written for the screen by Tlie John Barrymore Festival at Carnegie
Thomas Rickman and Bill Kerby. from a Hall is under way. beginning Tuesday (1)
Green and Walter Herndon.
with a double bill of 'Twentieth Century"
A Burt Reynolds-Lawrence Gordon (f934) and "World Premiere" (I94t). Wed-
story by Walt S.
production, it was directed by Hal Needham,
nesday (2). the mostly silent fare was "Dr.
a leading siuntman for 20 years until Jekyli and Mr. Hyde"

. .
. . Art
. .
Variety Women of B'more
To Hold Luncheon Sept. 11
BALTIMORE—The Variety Club Women
Tent 19 will hold its luncheon-fashion
show at the Blue Crest North. 401 Reisterstown
Rd.. Pikesvjlle. Monday, September
11. Cocktails and hors d'oeuvres will be
served at 11:30 a.m.. followed by luncheon
at 12:30 p.m.
The program will begin with a tribute to
Oscar de La Renta. one of the world's leading
couturiers and a member of the Coty
Awards Hall of Fame. Also included will
be professional singers and dancers from
Lynne-Rocklin Studios. De La Renta will
be presented with the '"designer of the year"
award from Variety Club Women of
Baltimore.
The designer's fall and winter collection
will be modeled, under the sponsorship of
John Sims. Inc. Commentator and coordinator
will be Shirley Howard of the Patricia
Stevens Institute of Fashion.
Eric Morley of Great Britain, president of
Variety Clubs International, and his wife
will be present, as will Mary Stavin, Miss
World of 1977. Music during the luncheon
will be provided by the Morgan Baer Orchestra.
Door prizes and favors for all will be a
part of the afternoon's festivities with all
money raised to go to a Variety pediatric
oncology isolation unit at the Johns Hopkins
Hospital. Chairperson of the event is
Mrs. William Howard. Mrs. Joseph Goldberg
is president of the local organization.
Tickets may be obtained by calling (301)
744-0900.
Film Club Has Tough Time
Surviving in Resort Town
CAPE MAY. N.J.—The movement to
save a local film club hopefully will become
a community-wide effort in this South Jersey
resort town. Since March, Project Motion
Pictures has been showing weekend
films in the auditorium of the Cape May
reached 120 members, the future of PMP is
by no means rosy. With admission at $2
for adults and $1.50 for children (with a
membership fee of only $1), attendance has
been sporadic at the showing of classics with
Charlie Chaplin. James Dean and Buster
Keaton. and by directors Frank Capra and
Ingmar Bergman.
The Steeles explained that film rentals
range from $80 to $120 and not enough has
been taken in at the door to cover expenses.
As PMP loses money, they plan to continue
the film club and look for support in the
community. Local newspapers and radio
stations have joined the cause alreadv.
PITTSBURGH
pile Forum has only a few weeks of life
left. It will close soon. leaving only
Cinemette's Manor and the Squirrel Hill
offering films in the Squirrel Hill area. The
late Bill Scott was a long-time manager at
the Forum, following his film sales here
with UA and RKO for many years .
The Carnegie Institute Museum of Art film
section will offer international films for its
fall season. Screenings will be held at the
Carnegie Lecture Hall and at the nearby
Pittsburgh Film-Makers location.
Al Glaubinger, former local film man
and veteran of 32 years in the industry,
has returned here to open a film buying
and booking setup. He has rented an office
in the Fulton Building and will have a
name for his operation within a week or
so. He came here with Morris Lefko of
RKO in 1947. In 1962 he became UA division
manager, and in more recent years
operated a booking-buying business in Indianapolis
for Indiana and Ohio theatres.
Al says he is happy to return to Pittsburgh
and feels that many western Pennsylvania
theatre owners will welcome his service.
"Pumping Iron" was exhibited prior to
the physique show "Mr. Eastern America."
July 30 at Soldiers and Sailors Hall in Oakland
. . . Interesting things are happening
at the Studio Theatre in the basement of
the University of Pittsburgh's Cathedral of
Learning . . . Tri-state exhibitor, Christ G.
Velas. died recently at St. Clairsville. Ohio,
at age 79.
The Slrand Theatre in Oakland will be
remodeled into three storerooms. A Rowland
& Clark theatre for many decades,
the Strand featured a giant stained glass
window picturing George Washington
which, under WBT operation, was painted
over. About a year ago this special window
was sold and removed from the building
which used to feature a natatorium. public
auditorium and bowling lanes.
city hall, in a repertory format featuring pictures
not normally shown in commercial theatres.
For the summer months, when Hunt's "The Rocky Horror Picture Show" is a
Beach Theatre is in operation daily, the Friday and Saturday midnight feature every
fihn club has scheduled showings for Sunday
weekend at the Kings Court . . . "National
evenings.
The movement was begun by Elizabeth
Lampoon's Animal
territory and was
House" opened in
on screen here at
the
the
and Robert Steele, who have worked in documentary
Fiesta and at the Showcase Cinemas East
film, to provide resort residents and West . . . It's Exprodico and not Ex-
with non-commercial film entertainment all Exhibitor, says George Tice. NATO of
year. Although membership has now Western Pennsylvania president.
Varietj Club Tent I's Camp Variety in
Bradford Woods again has been very successful
with handicapped children's groups.
George H. Werl is camp chairman, Nathan
Kaufman is emeritus camp chairman and
James G. Butler is vice-president of the
Handicapped Fund. Jeffry A. Weiss is chief
barker.
"Flicks" is Frank Klingensmith's new musical
revue at the Fountain Room Restaurant.
The show, written by Wilkinsburg's
David Bird, spoofs movies and movie stars.
and is scheduled to run through Wednesday
(30). Reservations are required.
The legendary Harry Houdini was denied
permission to do a river stunt here when
this writer was a boy. but that didn't stop
23-year-old Paul Kosak from trying it. Kosuk.
who wants to be "the next Houdini."
was manacled and confined in a crate and
lowered into the river off Point State Park.
He appeared a short time later and swam
to safety following his underwater escape.
Hollywood Home Theatre via Centre
Video, serving cable TV in area communi-
ties, is featuring a variety of films this
month. Multiple exhibitions of "MacAr-
Ihur." "Sorcerer." "King Kong." "Taxi
Driver." "Airport '77." "Slap Shot" and
"Sound of Music" are included
Call It Greed," Forbes magazine's six-decade
documentary on American history had
its first showing here July 27 at the Hyatt
House. Narrators for the film are Orson
Welles, Lowell Thomas, Robert McNeil and
Malcolm Forbes . Fleming of films,
stage and TV, has joined the Lewis & Gilman
ad agency which handles the Pennsylvania
lottery.
Martin Torreano, projectionists union
business agent, denied that his union had
anything to do with the recent shooting of
two Brentwood theatre employes during a
lock-out of lATSE Local 171. Managerprojectionist
Larry Zimmerman and usher
William Traineor said that two men entered
the theatre after closing, threatened them
and theatre owner Michael Cardone and
then shot the two. It is believed that both
will recover satisfactorily. Police continue
investigating the July 1 shooting but no arrests
have been made.
Exhibitors hereabouts hailed Ohio's outlawing
of blind-bidding and continued efforts
to have the Pennsylvania general assembly
enact a similar "model bill" declaring
blind-bidding and guarantees illegal. The
Keystone State measure has passed the
House and now is in the Senate . . . Two
Montgomery Clift biographies were published
this year and from one of these, by
Patricia Bosworth, a film will be produced.
Justin "Judd" Spiegle, film salesman here
for a number of years, died in Cleveland
recently where he was a part-time salesman
with Cinepix. Surviving are his wife Margaret
and two sons.
Area theatres were showing "The Driver."
"Convoy," "Damien—Omen II." "Eat My
Dust," "Star Wars," "Foul Play," "Hoop-
"The Swarm." "The End." "Seduction."
er."
"Valentino." "Inside Jennifer Welles,"
"Swedish Flygirls" and "Stay Hungry" .
"A Little Night Music" went on first-run
screens at the Forum and the Denis I & IL
Elizabeth's Taylor's name was not used in
the advertising . . . Previewed July 2S at
the Kings Court was "The Da\ the Music
Died."
Donald Sutherland. Brooke Adams and
Paul Maziuskv will star in "A Man. a
Woman and a Bank."
BOXOFFICE :: August 7. 1978 E-3

, J-ic
.
.
BUFFALO
^ear Inspector" iho h:cni:h comcu\-m> —
starring Philippe Noiret and Annij
icry
at Ciirardot staricJ July 21 the Thruwa\
Mall Cinema. •International Velvet" with
Tatum ONeal. started July 26 and "The
Driver" with Ryan ONeal and Bruce Dern
opened two days later at the Kensington
and Como 8 theatres.
Western New Yorker Clint Holmes has
been booked lor a return engagement at
Melody Fair Sunday (20). Recently he played
twfore a sold out crowd in a show featuring
Bill Cosby and largely as a result of
that performance. Holmes was booked for
another "one-nighier" and will headline a
program with comedian Dick Lord.
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Ethnic American Film Festival showings:
Italian-American drama 'Lovers and Other
Strangers" and documentary 'La Dolce Festa"
was screened July 26 at the Communication
Center. Buffalo State College . . -
Silent Movie Scries: F.W. Murnaus "City
Girl." July 22 in
the Historical Society auditorium.
Thorn Anderson, film
programer for Media
Study Buffalo, showed and discussed his
film. 'Eadweard Muybridge. Zoopra.xographer."
about the 19lh century serial image
photographer. July 21 in Millard Fillmore
Academic Core. Ellicoit Complex. State
University of Buffalo. Robert Haiko. director
of the photography department of th,
Hotchkiss School. Lakeville. Conn., showed
and discussed his photo images and illumi
naled photographic bo.xes the next day or
UB's .Amherst Campus.
Carl Kinsley, veteran doorman at Loe«s
Teck Theatre, decided to try the movie bus
iness from the other side of the camera
When the casting company came to town
tor "Hide In Plain Sight." Carl answered
the call and was selected lor three different
shots in the film. Spotted by a scout from
the film "Search and Destroy." shooting at
the same time in Niagara Falls, he was advised
to stop over for a second tryout.
Needless to say. Carl came through with
flying colors and as a result now will biseen
in two motion pictures scheduled to
open within the coming months. Carl ha^
not gone Hollywood, however, and is now
at h.ick his regular post at Loews Teck.
Canadian film awards lor l'>78 will be decided
lioin S.picmtHT 14 to 21 in conjunction
Willi ihc K>ronlo International Film
Festival. .Seven c.iiegories are open for
awards, with eligibility dependent on a formula
for deicrniining the [Vtcent.ige ol Canadian
input into the writing, shooting. prx>ducing.
acting .uul editing ol tlie tihn. llntry
forms d.-.idline w.is liiK M. Iilms Monday
(7).
"Ihc I lliiniilv Misiiulily" is .i lilm stale
meiit on iiu

—
—
S. Leslingi. Its success in early showings has
resulted in a request for screening at an upcoming
New York joint meeting of the
American Physical Society and the American
Ass'n of Physics Teachers. The film
will be used for classroom instruction at
Buffalo State College in coming semesters
and has been submitted for presentation at
the American International Film Festival,
Manager Jim Merck had a neat tieup with
WKBW Radio July 25 when he arranged
with them to sponsor the 4 p.m. showing of
"Sgt.
Pepper's Lonely Hearts Club Rand" at
the Como 8 Theatres.
A witty and touching documentary titled
"Street Corner Stories." by Warrington Hudlin.
was screened recently in Millard Fillmore
Academic Core. State University of
Buffalo. Hudlin is an honor graduate of
Yale University. His films, including "Black
at Yale," have been given New York, West
Coast and Buffalo showings.
Dominic Mettica sees TV as a door
through which handicapped people can pass
into the larger world. And the key is cable
TV. For the past three years, Mettica has
been project director for Tel-Catch, learning
program offered to handicapped children
and adults over cable TV. More than 800
people have used the service in the past
year. Tel-Catch is the only system of its
is kind. There similar program in Long
a
it Island, but only services two homes.
Nothing of the magnitude of the Buffalo
is project being attempted elsewhere. Mettica
said.
North-south arterial construction on State
Street in Elmira has forced the temporary
closing of the Capitol Cinema. Tom Roberts,
manager of Genesee Theatrical Enterprise's
city theatres, said the lack of street
lighting, easy access and the removal of the
sidewalk in front of the theatre culminated
in the decision to close. Roberts said he
hoped to use the time to enlarge the pro-
THE WEST LARGEST PRINTER
OF
ONE SHEETS
TWO SHEETS
PRESS BOOKS
SLICKS
1 TO 4 COLORS
CENTRAL LITHOGRAPH CO.
jection booth and install new sound equipment,
a project that had been planned tor
later in
the year.
Terry Levene, New York film producer,
was placed on one-year probation and fined
$1,000 in Federal Court for transporting an
obscene film across state lines to Buffalo.
Judge John T. Curtin sentenced Levene.
who was convicted by a jury last November,
of interstate transportation of an obscene
film. Levene said he will appeal his
conviction and sentence. Judge Curtin also
imposed $500 fines on Aquarius Releasing.
Inc., which distributed the film, and New
Buffalo Amusement Corp. which operated
Loews Teck Theatre, where the film was
shown in 197.1.
Couple Wed in Film House,
'Just Like in the Pictures'
PENNSAUKEN, N.J.— It was right out
of the movies for 20-year-old Joseph Strang
and 16-year-old Carol Edwards. They wanted
a marriage just like in pictures but settled
for a wedding held right in the theatre.
The marquee at the Walt Whitman Theatre
heralded in lights that the feature was the
"Carol-Joe Wedding—Sat. 3 P.M."
Strang has been an usher for the past two
years at the Walt Whitman, one of the
South Jersey area's surviving deluxe film
palaces built during the 1920s. Joe said his
wedding there was "only logical" since he
met Carol in the theatre. That's where he
first dated her and where he fell in love
with her, so "this was the place for the wedding."
The ceremony was performed in the theatre's
orchestra pit, and as they left the theatre,
they were showered with rice and popcorn.
However, Strang said they were not
going to spend their honeymoon at the
movies. They're going camping, bin may
make it to a drive-in.
Futurevision and Storer,
Cable TV Concerns, Join
EATONTOWN. N.J. —Richard E. Bailey,
president of Futurevision Cable Enterprises,
and Arno Mueller, president of Storer
Broadcasting Co.'s cable TV division, have
announced that Futurevision and its subsidiary
Mid-Jersey Cable TV Co.. have
agreed to a merger with Storer. The merger,
Bailey said, will provide Futurevision
with the financial capabilities to expand its
present programing services throughout
Monmouth County in this Central New Jersey
resort area.
This past April, Stoer allocated $100,-
000,000 toward cable TV development. Bailey
will remain as consultant for Storer. with
personnel and management under the dire;-
tion of George C. Bailey, vice-president and
general manager of Futurevision. Futurevision
and Mid-Jersey Cable serve six communities
in the county, have received municipal
consents from two more and applications
are pending with four oiher communities.
Epoch Productions has started principal
photography on "Now Is the Time."
Brothers Bring Family
Films to Cherry Hills
CHERRY HILL. N.J. — The general
trend ol tilm houses turning to X-rated
films to shore up sagging attendance has
done a tiunabout. Here a failing pornographic-programing
format has been supplanted
by an "all in the family" format
much to the relief of township officials and
residents. In fact, township officials were
special guests at the re-opening of Woodcrest
Cinema for the showing of "Capricorn
One." its first family-type film feature in
five
years.
Originally opened seven years ago in the
Woodcrcst Shopping Center, the theatre
changed its name two years later to Route
295 Cinema. From 1973 to its recent closing
because of poor business. Deputy Mayor
Bernard Piatt had been campaigning against
the theatre's switch from a family to a pornographic
format.
The new policy comes with the new owners
in David Hoffman, who lives in the
township's Woodcrest section, and his
brother Jack, of Gaithersburg. Md., is a
fulltime staff member for a consulting firm
in Washington, D.C. Piatt speculated that
the failure of the pornographic operation
by a Boston company was caused by the
public's faMure to frequent the theatie.
Township solicitor Ralph Kmiec noted
that state law prohibits the township from
banning pornographic establishments and
the increasing number of adult bookstores
and mov'e houses in adioining Haddon
Township increasingly cut into the business
of the Route 295 Cinema.
The Hoffman brotheis spent some $20,-
000 in renovating the closed shopping center
theatre and feel that a family film format
has the best chance for success here
since Cherry Hill is dominated by clusters
of residential housing developments. They
said the theatre's survival now will depend
on community response. Admission for
adults on weeknights will be $2. and $2.50
on weekends, w'th two screenings nightly.
The Hoffman brothers said that if they
get good community support, they will be
able to charge low prices, show first-run
films and still enjoy a reasonable profit.
The Hoffmans' future plans include live
Saturday morning shows, featuring magicians
and clowns, children's weekend matinees,
a "drop-a-tot" service for mothers who
want to go shopping while their youngsters
watch the movie and Saturday morning hosting
of childrens' birthday parties. Other
plans call for Frday midnight performances
for teenageis and providing bus transportation
for senior citizens in area apartment
house complexes.
BUX-MONT
Marquees—Signs
LEASING
Horsham, Pennsylvania 19044
Call (2151 676-4444 or 675-1040
August 7. 1978
E-5

, a!uc
, . Bond
. . Ron
•
PHILADELPHIA
Bii :.,f itranting Cilouccsicr Couni>
..icMsion. Inc.. of WooJbunvc
to provide cable T\' servresidenls
was introduced by
Hincil in Wcstvillc. N.J. A
in Fair Haven. N.J.. ap-
,'rjvcs ibe service provided by .Mid-Jersey
'
jble TV. a subsidiary of Fuiurevision
( .ible TV in Easlontovvn. N.J. Sammons
t L>ininunications of New Jersey received
Permission to increase cost of its cable TV
•^.-rvicc in the Phillipsburg. N.J.. area from
S4 50 to S5 per month.
The Daily News gave away 25 T-shirts
and 25 soundtrack albums in a random
drawing for the opening of "Sgt. Peppers
lx>nely Hearts Club Band" ai the Eric
Mark I and olh-'r area theatres.
Ramon Posel's Riiz Theatre .' in the Society
Hill section is getting a major piece
of art commissioned by the city's Redevelopment
Authority. It is a 10 .\ 20-foot
wall artist Bill structure by Daley. Made
with tiles held together by stainless steel.
the work is titled "Cellular Persuasion."
The Lehigh Valley Film Workshop in Allenlown.
Pa., is spt)nsoring an aninialcd lilm
festival featuring Walt Disney and Bugs
Bunny cartoons in connection with a sixweek
course in animation conducted by
Amy Black at the Pioneer Community Cenl.'r.
Budco's Midtown Theatre in center city
has installed a Dolby sound system, providing
a new attraction for the current engagement
of "Star Wars" in its original
sound . . . .Music Makers Theatres is making
Monday night "date night" at its Plaza
Theatre in Hazlet. N.J.. offering a 2-for-l
special. It"s a free admission with every paid
adult admission every Monday night.
.
Jon Peters, Barbra Streisand's associate,
was in town to guest on the final locally
produced Mike Douglas TV vhow. which
moves lo l.os Angeles Productions
in New Jersey has been 'hooting
scenes around the area for the film. "The
Other Ciuy." starring local aclor and singer
Billy Kulh. Ihe picture concerns a singer
wild wants to be at the lop in h s profession.
.
Shooting began recently lor parts of
United Arti»ts' "Ihe Last I-^mbrace" on the
campus at Princeton University. Directed by
Jonathan IX-mme. the cast of the film include*
Roy Scheider. Janet Margolin. John
(ilover and Charles Napier . I.ir.da Gold
.
cnht-rg. regional publicity manager lor Columbia
Pictures here, linked with WYSP
Radio in staging a preview showing of "Hyes
o( I. aura Mars" at Milgram's l-'ox Theatre.
Sound and
Projection Service
rio — no all brandt.
ion ot RCA
'Eyes of Laura Mars' Bows
In New York City Mulliple
NLU ^ORK— L>es o: Lau.a .M..I^. ^
romantic suspense-drama starring Oscar
winner Fayc Dunaway and Tommy lee
Jones, opened Friday (4) in a multiple New
York engagement which included the Coronet
and Loews State I theatres in Manhattan.
In the Columbia Pictures release, Ms.
Dunaway portrays a celebrated New York
fashion photographer whose provocative
is style sensual and startling in concept.
When she becomes the focal point in a succession
of bizarre, violent murders, the terrifying
experiences bring her together in an
intimate relationship with an investigating
police detective played by Jones.
A Jon Peters production of an Irvin
Kershner film. "Eyes of Laura Mars" stars
the actress in the first screen appearance
since her Academy .Award-winning performance
in "Network."
Co-starred in "Eyes of Laura Mars" are
Jones; Brad Dourif. an Academy Award
nominee for his performance in "One Flew
Over the Cuckoo's Nest": Rene Auberjonois.
and Raul Julia. Covergirls Lisa Taylor
and Darlanne Fleugcl are featured in their
screen debuts.
Filmed on locations throughout New
York City, the suspense-drama is set against
the background of the high-fashion world
and features the camera artistry of that industry's
most noted photographers.
Produced by Peters and directed by
Kershner. the picture is Peters' first independent
film production since his highly
successful "A Star Is Born." Barbra Streisand
again is featured on Ihe soundtrack
singing "Love Theme From Eyes of Laura
Mars (Prisoner)." Jack H. Harris was executive
producer of the R-raled film.
Marlon Brando Aids Native
Americans in Longest Walk
WASHINGTON — Marlon Brando and
citizens.
Brando claimed that John Wayne's movie
image has been responsible for definite harm
to Ind ans in the last 20 years, "certainly .is
much as any legislators'. " he noted. Bran
d.) also ird caied thai he was |ierple\ed b\
Ihe public's interest in his private lile whn.li
he described as "dull." He added: "I speiu
four hours talking with the staid, dignilicil
Fngli>h press about the Indians, and Ihes
wouiul up wriling aboui how much morc\
I ni.ulc i>ii Sii|HTm.iii.' "
WASHINGTON
J^»co Embas.s> Pittures' Born .Again \s
have its wodd premiere at a lav>''
gala in the Kennedy Center's Eisenhow.
Theatre .September 24. The Robert L. Mir
ger production's showing of the Charles C\-
son story will be a benefit performance t.
Prison Fellowship. lo which Colson reptv
cdly has channeled his profits from the bo
and picture. Fritz Goldschmidt. Avco In
bassy branch manager, exclaimed that the
"Born Again" debut will go "all out" with
stars, personalities ard dignitaries atterd ng.
including national political and religious
leaders. Goldschmidt. who is a tugboat
captain in the Army Reserve, will go on his
annual two-week dui\ September 10.
Ronald N. Nadler, president of Glenmai
Cincstate. the 16 theatre circuit—formerly
District Theatres— will move his circuit's
headquarters from the Van Ness building to
Nadler's parent organization. Farragut Investments,
headquarters at 1 Farragut
Square. N.W. Farragut Investments, of
which Nadler also is president, owns and
operates the posh high rise office building
in which Glenmar Cinesiate will occupy
. suite 400 Steffensen. Cinestate's
head booker, left Sunday (61 on Eastern's
unlimited flying and will be gone two weeks
The Morris and Gwendolyn Cafritz Foundation
has donated a S10.(X)0 challenge
grant to the American Film Institute, contingent
upon .AFI obtaining two-to-onc
matching funds from area contestants
Hence, every S2.000 AFI raises, the Foundation
will match with SI.000. thereby
generating S.'iO.OOO for AFI. The grant is
au courant until April 1479. AFI's activities
include education and public programs.
The AFI Theatre, accord ng to a recent release,
is notable for repertory cinema, presenting
more than 600 classic and contemporary
films and U.S. films yearly.
"Convoy" and "Sgi. Pepper's Lonel\
Hearts Club Band" are motion pictures
without stories, which seems to be ihe latest
several thousand Native Americans climaxed
their "longest walk" here July 24 at a benefit
trend, the Star's critic Tom Dowling advances.
Both are based on music but the\
performance, to finance the journeys
home, in the D.C. Armory. Among the personalities
are movies "devoid of any resemblance to
narrative. They are at least faithful adaptations
participating were Brando. Dick
Gregory. Muhammad Ali and folksinger
of their original material." Dowling
Benny Quintana.
continues: "Even journalists who used to
Brando had walked with the Indians from tell their editors they were working on a
story, now prefer to call their efforts
California. They arrived Sunday. July l

. . . The
American Internationa! Pictures' "Meteor,"
set for release in June 1979. ran a full
page advertisement in the Sunday Post. July
30. .Among the stars in the Ronald Neamedirected
film are Scan Connery. Natalie
Wood and Henry Fonda. The ad asserts that
"a five-mile-wide meteor is on a collision
course with Earth" and that "you won't be
able to escape its impact."
The U.S. National Commission for the
United Nations Educational, Scientific and
Cultural Organization has organized a
UNESCO symposium of international motion
picture directors to discuss "Cinema
and Society" at the API Center for Advanced
Film Studies in Beverly Hills. Calif..
Monday through Wednesday (14-16).
BALTIMORE
J^rthur Hallock, Pulaiki Drive-In manager,
has ample reason these days to feel
good about life. September 28 he will be
72 years old. ""I have 23 grandchildren, two
great-grandchildren and some more on the
way." he says. And he's been married, ""to
the same girl," 49 years as of October 6.
he reveals. He and his wife are hosting Miss
Mary E. Murray of Mount Savage who has
been elected national regent of the Catholic
Daughters of America, the world's largest
organization of Catholic women. Mrs. Hallock,
who is the Maryland state delegate of
CDA. attended the national convention in
New York recently with Miss Murray. Presently.
Hallock. his wife and guest are touring
Nova Scotia.
Francia Feiken, formerly public relations
director for JF Theatres and now director of
marketing and development at Lutheran
Hospital, has been re-elected to a second
term as president of the Mental Health
Ass'n of Metropolitan Baltimore. The
MHAMB is an organization of volunteers
promoting better understanding and treatment
of the mentally ill.
Cable TV service for homes in Baltimore
County will begin this month, according to
the vice-president and general manager J.
Everett Kochheiser of Calvert Tele-Communications
Corp., the firm with the county
cable franchise. Kochheiser said that his
company has laid 24 miles of wire from its
studio at Catonsville Community College.
The firm's service capacity will increase at
the rate of 2.000 additional homes per
month. The cost of basic service will be
$10 a month, and for another $10 Home
Box Office will be made available.
The Governor Ritchie Drive-In, owned
by E.M. Loew's, is putting up a new marquee
which should be finished soon. Triangle
Sign Co., of Linthicum did the job.
according to Bill Steele, manager. Incidentally
Bill will celebrate his tenth year as
manager of the drive-in October 1 . .
.
R/C Theatres is busy installing a complete
computer system.
The Westway Theatre has opened under
the aegis of Marc Kabik Productions. His
new policy includt entertainment and
rock bands . . . Arlene
Rehmann, sccretar\
at Claude Neon S gns. was in a seriou>
automobile accident July 14. She was released
from the hospital six hours later with
neck and back injuries.
Other Claude Neon Signs employes at
tended the Maryland Sign Contractors'
Ass'n crab feast at Martin's West Saturday.
July 22. There was great food and some
gambling wheels, w th proceeds going to
MSCA. This was the first time in the 12-
year history of the event that there was a
complete sell-out, according to Jack Nethen.
secretary-treasurer of the organization.
His son Jan N'ethen was chairman of
the
feast.
.
Among the Italtinu>ie exh.bitors who attended
the NATO convention at the Homestead
in Hot Springs, Va., were Phil Glazer
of Associated Pictures Co., and Irwin R.
Cohen and Mike Hession of R/C Theatres
. . Milner-Fenwick, producers of educational
and medical films, recently celebrated
their first birthday at their Greenspring
Drive location. They moved from
Northwest Baltimore in July of 1977. Ms.
Dolores McKee is receptionist for the firm
Northwest Senior Center screened
the
film ""Maryland My Maryland" courtesy
of Western Electric. The showing was free
and open to the public.
Bethlehem Native, Veteran
Hollywood Stunt Man, Dies
BETHLEHEM. PA.—Charles F. Horvath.
a native of Bethlehem who was a Hollywood
film and TV stunt man and an
actor in supporting roles, died July 24 in
the Actors Guild Hospital in Los Angeles.
He was a stand-in for Burt Lancaster in
many of his films, including ""Spartacus,"
"The Crimson Pirate" and ""The Kentuckian,"
for which he coordinated the stunt
work and doubled for Lancaster in the
whipping scene. He also doubled for Errol
Flynn.
Surviving are his wife Margo, a son, two
daughters, a sister and four grandchildren.
Funeral services were held in Hollywood
with private graveside services h;re in Memorial
Park Cemeterv here in Bethelehem.
Asbury Park Film House
Damaged by Recent Fire
ASBURY PARK. N.J.—A fire that
broke out in the manager's office recently
damaged the Lyric Theatre. By the time the
firemen arrived at the scene, the fire had
spread to the lobby. About 20 people, including
patrons and employes, were in the
theatre when the fire broke out. They were
led out of the movie house by firemen,
leaving their coats and umbrellas behind.
Firemen were able to get the blaze under
control in ten minutes, although they stayed
on for several hours to make sure the fire
did not flare up again. The cause of the fire
was unknown and an investigation is being
made by the fire chief. The fire destroyed
the manager's office and some of the equipment
stored there, and damaged part of the
lobby.
Police Arrest Cast and
Crew of Sex Film in NJ
POINl PLEASANT. N. J.— When police
noticed a lot of activity going on after 10
p.m. at a local hair dresser's salon, and
peeking through a back window discovered
movie-mak ng activ.ty going on. They obtained
a search warrant that resulted in the
arrest of the star of X-rated movies, 15 of
his supporting cast and the hair dresser on
charges of conspiring to distribute and produce
pornographic movies.
John C. Holmes of Los Ang;l:s. who is
pornorgraphic films' "Jchrny Wad";
Serena Blaquelourde, the female lead from
New York, and Robert Everett, another
male lead, also of New Yo'.k. were charged
with numerous sexual offenses. In addtion.
more than $75,000 worth of film making
equipment was confiscated and is being held
as evidence, according to police chief William
H. Beecroft.
Municipal Court Judge Mortimer Rogers
set bail totaling $107,100 for the 17 suspects
following arraignments, and scheduled
a Wednesday (23) pieliminary hearing. The
h-ghest bail, $13,600, was set for Holmes,
who complained that he considered the arrests
a ""sexual crusade" and argued that
pornography is actually a type of therapy
for some people. Bail of $10,000 was set
for Ms. Blaquelourde; $8,500 for Everett,
and $5,000 for Louis Argondizza, owner of
the beauty shop.
It was also $5,000 bail for Jack Bravmen,
who police believe is the producer of the
film, and the same for his wife Ellen, who
sad she was a housewife. Bravman identified
himself as a "self-employed film producer."
A 58-page script entitled ""How
About Rita," confiscated during the raid,
listed Mature Pictures and H & V Film
Productions. Inc.
Term-ng th? bails "excessive and not
warranted," J. Barry Cocoziello, an attorney
from Newark. N.J., complained to Judge
Rogers that in another year or so, many of
the obscenity charges made against the 17
would no longer be valid because they are
being eleminated from the state's penal
code. Judge Rogers acknowledged the argument,
but added that the proposed revisions
to the state penal code are only under disctission,
and that until the new penal code
is enacted the current laws remain in effect.
Roberta Finley of New York, who said
she is employed by a major film company
as a film editor, was held in $6,500 bail
when police alleged that she was operating
the camera and directing the various performers.
CWERAMA IS tX SHOW
BrSIlVESS LV HAWAII TOO.
When you come to Walkiki,
don't miss the famous Don Ho
Show ... at Cinerama's
Reef Towers Hotel. f
August 7, 1978

, . 1 1..J
i
Ov:
sofNewS-Plex
lower Prices
^^U It k, \ J I i.vN.niJ .inJ
i.no xpi-ncd MoMc Cil> 5. .1
.;in: con-.plex. I.>;.i:cd at ihc
,-pping Ccnicr hcic. Iho Grants
ihal iheir poIic\ «ill he to prcscii!
'.op t^ualiiv iccond-run fi!n s at all five
hiuisLS lor $1.50 admisiion. with .1
I'f
S2.5() for certain first-run shows.
lop price
Included in all advertising for Movie City
5 IS the phrase. AVhN Pay More?". Grants
ob,eclive is to drive home to the potential
customer that if he waits a few weeks, he
can sec such hits as "Capricorn One."
'Close Encounters of the Third Kind" or
"Saturday Night Fever." in brand new luxury
theatres, for the bargain price of SI. 50.
Cirant. who no:e.l that in the opening
week, over 10.000 people attended the five
theatres. Niated that it cost $500,000 to convert
the building from a W. 1. Grant (no
relation) store to a theatre.
The projection system, centralized for all
five units, is the latest in such equipment,
and cost approximately SI 00.000. The
hand onie bi'ilding is decorated in red and
white, and the units inside range in size
from 240 to 3K0 seals, so films can be
switched around according to popularity.
Grant point.'d out that Movie City 5 is a
real "mom and pop" operation, wth the
Grants' son pitching in to run the projection
room. A film exhibitor for ih.; past seven
years. Grant also operates 'Cv.Tal theatres
along the Soulh Jers;\ shore
Photographer Will Create
NY Film Festival Posters
M \\ >()kK ()::c ol Ih.- u.mMs loremost
photographers. Richaid Av.don. is designing
the poster lor the Uiih New York
lilm Festival, according to Alfred R. -Stern,
president of the Film Society of Lincoln
Center. Avedon has been a supporter of
th: Film Society for many years.
He has done only two previous posters,
both lor gallery exhibitions of his own
work. I here will be a limited, signed edition
o( (he poster available for sale to benefit
Ih.- Film Society. Avedon said that "the
poster will feature late portraits of two ol
the most outstandirg lilm d rectors of all
lime, Jean Renoir and John Ford, representing
the best of Fuiopcan and American
dim, as an appropriate salute 10 the leslival."
Richard Roud, director ol the lestival.
has relumed from looking at Minis throughout
F.iirope to begin screenings here with
the program committee, wh ch is composed
ol Kouil as chaifinan. Richaid Corliss. Roger
CiciisiiMii. ( hailes Michener and, new
•"Mr, Molly Haskell and lorn
'•:" rii.'-, irriiVi Si-|iiL-iiiber 22
losing
M.ill.
'Velvet' Premiere in Philly
Billed as A 'Multi-Benefit'
PHII ADhl.l'HiA A multi henclit
wth society overtones marked the area premiere
of "Inierr ational Velvet" at the Anthony
Wayne Theatre, a key neighborhooii
house in the a! fluent .Main Line suburbs
Thw' benefit showing, at SIO [>er adult lickei
and S5 for children under 16. started off ji
6:30 p.m.. with cocktajis and hors d'oeuvres
The screening was at 7;30 p.m. Also durine
thw" evening there was a raffle drawing ol
SIO donation tickets sold 10 500 persons
Sponsoring the premiere were Dressage .11
Devon, whi.h takes place at the Devon
Horse Show grounds, the Chesterland
Charities Horse Trails, the Radnor Hunt
Three-Day Event and the U.S. Equestrian
Team—organizations patronized by the
suburban social set. Proceeds from the evening
will go to support Children's Hospital
of Philadelphia. Coatcsville Hospital and
Orthopedic Center. Paoli Memorial Hospital
and the U.S. Equestrian Team itself.
The three-day equestrian event at Ihc
Olympic games which provides the story lor
"International Velvet" strikes a responsi\e
note with the socialites in the Main Line
suburban communities.
Music Makers Theatres, Inc.
Expects Boost From Twins
lAKlWOOD, N.J - Iwinning h.is hccn
instruinent.il lor the belter business being
enjoyed by the 42-theatre circuit of Music
Makers Theatres. Inc.. based here and extending
throughout New Jersey and Delaware.
Among its theatres recently twinned
.ire the Dover Theatre in Toms River. N.J..
and the Community Theatre in Eatontown,
N.J. According to David Tuckerman. vicepresident
of the circuit, twinning is done for
economic reasons.
"It's a chance to give the public two
pictures. " I uckerman said. "U you show a
cowboy picture, only people who like cowboy
movies will come. But if you show a
cowboy movie and a love story, you'll get
both groups." He said the Music Makers
company invested a great deal in the twinning
of its theatres.
'Wheels of Fire' Concludes
Jersey Location Shooting
ENGLISH lOWN. N.J. — -Wheeis ol
Fire." the l.iicst motion picture to be filmed
in New Jersey, recently concluded .1
week of shiHiting at the Englishtown Raceway
here. The world of drag racing provides
the background for the film. Buddy Boreii
and Michael Ciriffen. who recently were involved
in "The Buddy Holly Story. " are pro
ducing the film for Five Star Productions.
Arrangements for the filming here wen
handled by the New Jersey Film Commis
sion, taking care of production needs, 111
eluding manpower and location. Joseph
Friedman, executive director of the stale
commission, said that while "Wheels ol
Fire" is a small budget lilm, the lilm company
spent approximately SI 55.000 during
Us stay in New Jersey.
JJi/ery
REFINED
Gentleman
OR how
NORBf RT RILUEUX
y/as the
otiginal
SugarDadc^
On August 2b, 1842.
Norbcrt Rillieux put a patent
on a sweet idea.
It was a wav to refine sugar.
To help the sugarcane
(uices evaporate more quicklv,
he enclosed condensation coils
in a vacuum chamber. A
process that's made things a
lot sweeter ever since.
\ou can make vour future
a little sweeter, too. bv buying
U.S. Savings Bonds through
your Payroll Savings Plan.
Thev're the dependable
way to save for an education,
vacation, or even retirement.
Because they always piv off
with interest.
So buy U.S. Savings
Bonds.
And be a "sugar daddv" in
your spare time.
Take
.stock
in^/^erica.
E-8
Boxorrici:

——
—
Film's Cultural Impact
Examined by UNESCO
WASHINGTON—Thirteen noted woild
discuss the impact of cinema
film directors will
on 20th-century lifestyle at a meeting
sponsored by the United Nations Educational,
Scientific and Cultural Organization
(UNESCO) and organized by the U.S. National
Commission for UNESCO and the
American Film Institute (API). The international
symposium, entitled "Cinema and
Society," will be held Monday (14)-Friday
(18) at the API Center for Advanced Film
Studies in Beverly Hills.
Directors taking part in the meeting include
Lindsay Anderson (England). Alfonso
Aiau (Mexico), Youssef Chahine (Egypt),
Andre Delvaux (Belgium), Susumu Hani
(Japan), Michael Cacoyannis (Greece),
Claude Jutra (Canada), Janusz Majewski
(Poland), Ousmane Sembene (Senegai),
Mrinal Sen (India), Carlos Saura (Spr.in),
Agnes Varda (Prance) and Nelson Peieiia
dos Santos (Brazil). The U.S. will be repiesented
by six American directors who will
attend the working sessions on a rotating
basis.
Discussions at the symposium will center
or; how motion pictures relate to social and
cultural concerns. An agenda for the morning
and afternoon work sessions during iiic
meeting focuses on specific topics such as:
the influence of film on societal att'tudjs,
values, issues and behavior; the role of the
filmmaker as artist, entertainer, educator
and social critic, and the relation of cinema
tc such concerns as environment, energy,
world peace and politics.
"Too rarely do we address basic questions
about the medium whose influence pervades
our lives," commented API director George
Stevens jr. "The API is pleased to be able
to bring to the nation's film capital, undei
the auspices of UNESCO, leading international
filmmakers for a serious exploration
of the role of cinema in world societies."
The meeting on "Cinema and Society"
is part of a program of international symposia
to help UNESCO develop policies and
programs which deal with the educaiional,
scientic and cultural aspects of world society.
The purpose of this symposium is io
relate the social impact of the cinenia to
cultural development, and the meeimg is
tftt ^Sound and
m«P# I Projection Service
Nationwide — on all brands.
RCA Service Company, A Division of RCA
1501 Beach Street, Montebello, Calil 90640
Phone (213) 728-7473
expected to result in a major UNESCO
publication on the subject.
Special
presentations and other events for
the filmmakers are being arranged in cooperation
with various groups and organizations
representing the professional film
community. A complement to the mesting
deliberations will be a series of public
screenings of each of the participants'
fiirns.
'Girlfriends' West Coast
Premiere Is August 23
BURBANK — "Girlfriends," Claudia
Weill's first feature film which was featured
during the directors' fortnight at the
Cannes International Film Festival, begins
its West Coast premiere engagement Wednesday
(23) at Westwood's Avco Cinema
II.
The motion picture, which is being released
by Warner Bros., was filmed in New
York and stars Melanie Mayron and costars
Anita Skinner in the title roles. Also
appearing are Eli Wallach, Viveca Lindfors,
Christopher Guest. Bob Balaban, Gina Rogak.
Amy Wright and Mike Kellin.
Ms. Weill, who has just been signed to a
two-picture deal with Warners, produced
and directed the film, which is based on a
story she co-authored with Vicki Polon,
who wrote the screenplay. Jan Saunders coproduced
and Michael Small composed the
original musical score.
Prior to "Girlfriends," Ms. Weill was involved
in directing, editing and photographing
the 1975 Academy Award-nominated
documentary, "The Other Half of the Sky;
A China Memoir," with Shirley MacLaine.
Ms. Mayron's previous acting credits include
"Harry and Tonto" with Art Carney and
"Carwash."
LA WOMPI Club Elects Its
Delegates to Convention
LOS ANGELES — The local WOMPI
Club has announced its delegates to the international
convention, to be held in Dallas
September 8-10.
The delegates are Evelyn Gordon and
Vini White, president of the club. Both arc
20th Century-Fox employees. Alternates are
Hilda Frishman of United Artists and Shiela
Arnold of 20th-Pox.
Denver 'Hooper' Debut
Topped by 'Heaven'
DENVER—A strong appearance by Burt
Reynolds' new "Hooper. "' logging a 400
per cent mark on the barometer, was not
enough to overcome the popularity of Warren
Beatty's "Heaven Can Wait," enjoying
a 450 in its fifth week. "Corvette Summer"
also enjoyed a solid debut at 350. The second
week of "Sgt. Pepper's Lonely Hearts
Club Band" was disappointing, hitting only
a 220 to tie the sixth week of "The Cheap
Detective." "An Unmarried Woman" did
average business in its 19th week, and "Our
Winning Season" recorded a low 110 in its
opening week. Figures were not available
i
for "Jaws 2" and "Grease."
(Average Is 100)
Aladdm—A Utile Nighf Music (New World)
2nd wk 125
Century 21 Pepper's Lonely Hearts Club
Sgt.
Band (Univ), 2nd wk 220
Cherry Creek, Villa Italia^Doniien—Omen 11
(20th-rox), 8th wk .115
Cooper—The Cheap Detective (C-:, Mr;wk ,220
Esquire Cat and
Tcrmarac Siv^An Unmarried Woman
Heaven Can Wa
;tty Hills 1, 2
5th .450
ty Hills 3—Coming Home (UA), 7lh wk ...150
3 theatres—The End (UA), lOth wk 165
4 theatres Foul Play (Para), 2nd wk 200
5 theatres—Our Winning Season (AIP), 1st wk ...110
5 theatres—International Velvet (MGM-UA),
3rd virk. .. 115
5 theatres The Cat From Outer Space (BV),
1st wk 135
8 theatres— Corvette Sununer (UA), 1st wk 350
8 theatres—Hooper (WB), 1st wk ...400
10 theatres—Thank God It's Friday (Col),
2nd wk 150
Midnight Show Helps Push
'Thank God It's Friday'
PROVO—A special midnight promotional
show was held Friday, July 14, for Columbia's
"Thank God It's Friday" at Plitt's
Uinta Theatre.
It was a combined effort involving Plilt
Theatres, Uncle Mario's Disco and K.EVV
Radio. Pour hundred tickets were given to
the first patrons at Uncle Mario's that night,
with 200 tickets given out over the air on
KEVY.
The radio station ran a week-long callin
contest to give away their tickets. Uncle
Mario's tagged all advertising for a week
prior to
the screening offering the free tickets
to Friday night patrons. All in all, it
was a double week-long hype for "T.G.T.F."
When you plan to install your Dolby system,
call the service company with the most
Dolby system experience.
TECHNICAL SERVICES CORPORATION
P.O. Box 5150 • Richardson, Texas 75080 • 214-234-3270
ASC
STAB TREATMENT SERVICE
Solt Lake • Boston • Dalloi • New York
NIVERSAL THEATRE SUPPLY
- HOME OFFICE -
264 East 1st South, Solt Lake City, Utah 84111
BOXOFFICE :: August 7, 1978 W-1

Hoiiywood
Happenings
• '-nt of cfcaiive affairs
20lh
Qi nu \SEND h.i'. been promot-
Ccntuo-F'J''-
,s announced by the
^.,c i.Mu^u :oih-Fox in July 1976
:! :o the- head of creative affairs.
^;1 I/, with the company since 1975.
...^i scar as story analyst, and Charlotte
^oss. who has been an administrative as-
^la^t in (he siory deparimeni for four and
, half years, both have been promoted to
-lory editors.
Warner Bros.' "Girlfriends." produced
.nd directed by Claudia Weill as her first
ilm. began its West Coast premiere cngageiiienl
July 23 ai the .Avco Cinema II in
Westwood. Ms. Weill has been signed to a
iwo-piclure deal with Warners on ihe
sirvngth of her film debul. The feature was
shown during the directors fortnight at the
C jnnes Film Festival.
*
tnieriainmeni Licensing Corp. has been
formed by Burl Ward to license merchandising
of product involving lop celebrities.
*
Donn-Terr Productions will conduct a
"Queen of the Beach" competition at the
pier at Manhattan Beach Thursday (10)
with a movie role in its "King of the Beach"
feature offered as the top prize, along with
S2.000 in cash awards. Leading volley ball
players will judge the competitors. The film
deals with the volley ball culture that exists
on Southern California beaches.
•
The Permanent Charities Committee of
the Enterlainmont Industry raised S1.709.-
407 in its 1978 fund campaign— S62.000
more than in any previous drive in its 38-
ycar history, with the money pledged by
21.560 workers in the motion picture, radio.
TV. recording and advertising industries in
Hollywood.
*
Representatives from 14 leading university
film/ video departments will participate
in a national invitational conference Wednesday
through Saturday (16-19) at the University
of Southern California to analyze
and seek t^i dcv.-lop protessicnal and academic
guidehnes in the area ol lilm education.
Film critic and historian Arthur
Knight, professor of cinema at USC. i>.
chairman and editor of the conference.
*
Members of the Hollywood Foreign Press
.Xss'n will honor newly elected officers and
board members at an installation luncheon
Thursday (10) at the Beverly Hilton Hotel.
The new officers arc: Jorge Camara. president;
Bcrtil Unger, vice-president; Yani Bcgakis.
secretary, and Hilda Ulloa. treasurer.
New directors are Judy Solomon, chairman,
and Avik Gilboa. Marianne Ruuih. Sven
Rye. Helmut Voss and Ma.x Miller.
*
Didi Conn ended a one-woman saturation
promotion trip for Universal's "Almost
Summer" July 28 with a three-day stay in
•Atlanta, where she was interviewed by five
newspaper representatives, appeared on six
TV shows and eight radio programs and
made three personal appearances, including
one at the Six Flags Over Georgia amusement
park.
•
Production has been completed in New
York and New Jersey on Avco Embassy's
"The Bell Jar" and Marvin Wallowitz will
edit the Larry Peercc/ Robert A. Goldston
film.
*
Seymour Borde & Associates reports that
"Devil Times Five. " held over for a second
week at the Liberty Theatre in New York
City, reported an excellent gross.
*
Factors Etc.. Inc.. has obtained merchandise
rights to a variety of itjms spinning off
Universal's "Sgi. Pepper's Lonely Hearts
Club Band."
*
Coast Films' "Seed of Terror" racked up
an excellent gross in its first five days at
the San Jose Theatre in San Jose. Calif.,
according to president Howard Willctlc.
*
William Tucker has been named manager
of sales for 20th Century-Fox Telecommunications
and will be responsible for sales to
pay TV and related
videotape markets.
New World Pictures has taken an option
on "Fury in the Fast Lane." a screenplay
by Joel Rapp and David Brod.
. A^
F1LMACR STUDIOS,INC.
taijiSfe WABASH AVE. CHICAGO IL. 60605 (312) 427-3395
SAN FRANCISCO
Vacationing lar Irom Fiimrow arc Tim
Swain (Syufy) in the big sky country.
Carol Simpson (20th-Fox) and Harry Whitson
(L'ATC) at Fenway Park.
Veteran nim booker/ buyer Frank Hopper,
many years with Fox West Coast Theatres,
is at work at Motion Picture Purchasing
while Jess Wright recovers from cataract
surgery at St. Francis Hospital Tuesday
(1).
Ir>'ing Sochin has opened International
Picture Show company offices at Suite 402.
988 Market St.. San Francisco. 94102. Telephone
(415) 771-8700. "Soc" tradescrecned
"The Magic of Lassie" Wednesday (2) and
is busy booking Thanksgiving playdatcs in
this
territory.
Musical chairs: Geri Levy, formerly at
Syufy's. is now at Pacific Film Enterprises,
cashier department.
Readers will lament the passing of Jack
.McDougall. 70. well-known and long-time
manager of Fox West Coast theatres in the
East Bay. Tuesday. July 25. A native of
Washington. Jack is survived by his wife
.Anne.
Lucky Filmrow personnel too numerous
and guilty to mention enjoyed "A Very Special
Day on the Green" featuring the Rolling
Stones and Mick Jagger's birthday at
the Oakland Stadium. Wednesday. July 26.
Lou LencionI .\ward. Noah Category, for
this anonymously reported marquee spotted
recently on Market Street: ".
. . Night Full
of Rain " "Swept .Away."
Filbert Gets Equipment and
Furnishing Job for Sanborn
Cil 1 \n
\1 I . t \1 11 11k- 1 ;llxrl Co..
a theatre ct.|iiipment linn h.iscd here, has
been given the assignment to provide the
entire equipment and furnishings package,
including interior design, for the new Sanborn
Theatres' University Cinema triplex,
located in the shopping center at the University
of Southern California, it was announced.
The three auditoriums, with a total seating
capacity of 602. will make use of the
Massey Polaris chairs in char-brown. Carpeting
and fabric walls will be fashioned in
earth tones, with terra coita the pa'dominant
color.
I he large projection room will feature
Ballaniync VIP projection and automation.
Christie xenon lamphouses and xenon systems,
with Altec Voice of Iheaire speakers
I he new theatres, scheduled for an earls
I. ill opening, are o! speci.il interest because
the shopping center, adjacent to the USC
campus, will serve not only students who
live in ihe area, but members of the general
commtinity as well.
1 ilbert Vo. engineers and creative personnel
will work closely with Art and Bruce
S. inborn, whose the.ilte oper.ilions are based
111 the Newport Be.ich aie.i.
BOXOFFICE :: August 7.

Mill Valley Film Festival
Adds Midnight Screenings
SAN FRANCISCO — Special
midnight
shows have been added to the three-day program
of events scheduled for the first Mill
Vali;y Film Festival. Friday (1 1)-Sunday
(13). according to festival director Mark
Fishkin.
"Woodstock." the acclaimed "document
an era." will be shown Friday (11). The
of
its film, praised as much for camera work
as for its music, was shot by Bay Area cinematographer
David Myers, and the festival
will be honoring Myers with a tribute Saturday
(12). Fishkin notes that "Woodstock"
is considered "the definitive music documentary,"
and, as such, ideally showcases
Myers' documentary work.
"Chac." Rolando Klein's film based on
ancient Mayan legends, will be shown Saturday.
Shot in Chiapas, Mexico, "Chac"
features a cast of nonprofessional native actors.
Before the screening, Joaquin Gallardo,
instructor of mythology and folklore in
the ethnic studies department of the College
of Marin, will introduce the film and explore
"Chac's" use of myth and symbolism
as well as the linguistic aspects of making
a film with Mayan. Aztec and Spanish dialects.
The film festival showing of "Chac"
will mark its first Marin County performance
in 35mm.
The first Mill Valley Film Festival also
will include features, shorts, animation, documentaries,
children's programing, filmmaking
seminars, video premieres and a
series of tributes to Bay Area filmmakers.
The festival is presented in cooperation
with the Mill Valley Center for Performing
.\t\s and the Mill Valley parks and recreation
department and is made possible, in
part, by grants from the Mill Valley Art
Commission and Fidelity Savings and Loan.
Festival tickets are available at Fidelity
Savings in Marin, downtown San Francisco
and Berkeley, and the Book Depot in Mill
Valley. For further information call 383-
5256.
Winner of Contest Bites
Off $150 Gift Certificate
PROVO—The final "bite-off" in the
"Jaws 2" Bigmouth contest was held at
Plitt's Paramount Theatre, with Randy
White of Orem walking away with all honors.
Ten finalists were selected from scores
of entrants. To enter the contest, hopefuls
had their first bite taken out of sandwiches
measured at the Hip Pocket restaurant.
When all entries were in, the ten biggest
mouths were selected for the bite-off.
The final round was held in front of the
Paramount Theatre prior to the 9:30 siiowing
of "Jaws 2." The winner received a
gift certificate for $150 from Wolfe's Sporting
Goods in Orem. The runners-up received
passes to see the shark film.
The four-week contest was a joint promo
involving Plitt. KEYY Radio and the Hip
Pocket restaurant.
".4NIMAL HOUSE" PROMO—Representatives from radio stations KSAN
San Francisco, KZAP in Sacramento and KISW in Seattle met July 19 with
in
Peter Shanaberg and Morrie Eisenman of Selluloid, Bob Goodwin of Boots Rule
and Cathy Moulon of Jack Wodell Associates to discuss upcoming promotions for
Universal Pictures' "National Lampoon's .4nimal House." .\ buffet lunch was
served and the film was shown, followed by a discussion of all promotion activities
devised for the Friday (4) release.
Adult Theatres File Suit
Against Tucson Ordinances
TUCSON—Thirty minutes prior to summonses
being serviced against three adult
theatres for operating without licenses, under
provisions of the city's new "get-tough"
license laws for adult entertainment businesses,
a lawsuit was filed in Pima County
Superior Court challenging the constitutionality
of Tucson's licensing and regulating
ordinances.
Attorney William G. Walker representing
two of the involved theatres, the Follies
Burlesque and Miracle Mile Adult Movies,
stated, "the court maneuver was intended
to protect my clients from criminal prosecution
at least until a jury determines
whether the four-month-old city ordinances
are proper."'
Owners of the two theatres, Bobby Wortham
of the Follies Burlesque on North
Main and Habib Carouba of the Miracle
Mile on Miracle Mile Strip, were charged
with 32 counts each of operating an adult
theatre without a license from June 6 to
July 7.
Summonses also were served on Niks
Fliks adult theatre on South 6th Avenue,
and on the Elite Book Store on Speedway.
Aot»!
Filbert Company
Theatre Systems
1100 Flower Street
Glendale, CA 91201
The ordinances in question, passed by the
city council April 3, were designed to tighten
control of prostitution through more
strict regulation of adult entertainment businesses.
TUCSON
phe Tucson world premiere of Eyes of
Laura Mars" was held Tuesday ( 1 at
)
p.m. at the Catalina hardtop. KTKT
8
Radio sponsored the event.
Co-produced by the University of Arizona
and British Broadcasting Corp.. a
documentary recently filmed here features
the great Sonoran Desert. The film will be
distributed throughout North America by
the U of A.
"Barefoot Doctors of Rural China " was
the feature film shown Tuesday (1) in
U of A modern languages auditorium.
Other films screened were about TV commercials.
Nobel Prize-winning women and
Walt Whitman's poetry.
Otto Preminger will produce and direct
The Human Factor."
CO r(»P»t»^
From initial design
to construction supervision,
to selection of proper
equiptnent & furnishings,
the Filbert Company will
deliver professional results.
Talk to a Filbert professional
today: (213) 247-6550.
August 7, 1978 W-3

AKL
SelecTV Begins Operating
Over KWHY in Los Angeles
LOS ANGELES— ScIecTA'. the tirsi overihe-air,
per-program pay TV service, pieniierid
i: S p.m. Jul> 23 in Los Angflc-.
Operated by American Subscription
IcIcMMon of Calitornia (ASTC). SclecT\'
Mill suri broailL-aNdng with a special premiere
hosicd b\ r.!dio personalities Lohman
and Barkics
The premiere provided viewers with information
on how SelecTN' works, how to
Mibscribe to the service, the types of programs
to be offered and interviews with
celebrity guests.
SclccTV will be broadcasting pay programs
(scrambled) over KWHY-TV. Channel
22. beginning at 8 p.m. weekdays and
at 7 p.m. weekends. During the daytime.
KWHY will continue its regular programing.
KWHYs transmitter, located on Mount
Wilson, has been increased in power from
107.000 watts ERP to 2.57.000.00 watts
ERP. the maximum permitted by the FCC
at KWHY-TVs antenna height of 5.896
feet above sea level.
.According to ASTC president Robert S.
Block, the almost 25-fold increase
in effected
radiated power makes KWHY among
Southern California's most powerful TV
stations. SelecTV is able to serve more than
3.K00.000 households in the Los Angeles
market.
SelecTV will be featuring current as well
as classic motion pictures—uncut, uninterrupted
and commercial-free. All of the major
film production and distribution companies
have released their product to SelecTV.
including Walt Disney Productions
which has provided five films in its first
major market participation in pay TV.
Exhibitor Charles Stokes
Dies in Phoenix at 61
I'HOI-MX - VelLT.in exhibitor Ch;irlcs
Stokes. 61. manajier of the Bethany Theatre
and a resident of Arizona since 1968. died
July 22 at St. Joseph's Hospital.
Stokes, winner of numerous citations
from BoxohTio, is survived by his wife
Jean: three children. Linda Gaudioso.
Jackie Thorpe and Ian; two hrolheis; two
sisiers. ami nine LTJiulchililren
WOMPI Roster Grows by 4
LOS ANGELES — Four new members
were added recently to the memberNhip
rosters of the Hollywood-Los Angeles
WOMPI Club. They are Susan Ciranas and
B. Elena Velasquez of 20lh Century-lox
studios. Laurie Ciranas of Sherman Grinbeig
Productions .md Anita Jung of Pix
Fix.
« l\|J

—
. . "Jaws
—
KANSAS CITY Critic
Qary Pulver, National Screen Service,
found a way to spend his vacation time
having fun while he also performed some
helpful volunteer work. Last month Gary
took a group of Boy Scouts on a 63-mile
canoe trip. It sounds like he did a nice job
of enjoying nature and helping a deserving
group of kids.
Carol Hobbs and Sherrie Hanzel returned
last week from their whirlwind five-day tour
of the West Coast. They flew to Los Angeles,
where they stayed with Dick Hill,
former Warner Bros, branch manager here
and now with the company's L.A. district
office. While there they also visited with
John Chambliss, another former K.C. industry
member. In the tradition of the showbiz
types they are, the dynamic duo dined
at the Hog's Breath Inn—Clint Eastwood's
eatery—and spent a night in Monterey. On
the fourth day of the trip the pair rented
a car and drove from Los Angeles to San
Francisco, where they visited with Charley
Jarrett, a longtime Filmrow veteran here
and former K.C. booker for Fox who was
transferred to California in May. Charley
showed the two ladies the city of hills in
a personalized tour. The girls then hopped
a late Sunday night flight back to K.C,
arriving here at 5:30 Monday morning.
Work started three hours later, and Carol
and Sherry both were on duty for the entire
day— groggy, but on duty.
National Screen's Virginia Free vacationed
last month for two long, lazy weeks
on the Lake of the Ozarks.
Carmen Blake, contract clerk at National
Screen, retired last month. She was succeeded
by Mary Lou Stanton who moved to the
position from another department in the
company.
Universal shipper Bob Jackson returned
from vacation last week, during which time
he probably was in search of a cache of
cheap cigars to keep him in plentiful supply
until next summer. Jackson denies smoking
nickel cigars; his are much cheaper.
Beginning with the release of "The
Norseman," pressbooks for all future American
International releases will be handled
through the local branch, rather than
through National Screen Service. NSS will
continue to handle all other supplementary
material—one-sheets, trailers, stills, etc.
and will continue to handle pressbooks on
all previous AIP releases.
Crown Cinema's Jeanne Buell vacationed
with her family last week, traveling down
(Continued on next page)
Gives Tips on Choosing Films
CHICAGO—Gene Siskel, film critic for
the Chicago Tribune, recently provided a
series of sure-fire tips on how to avoid going
to see a bad motion picture. His report
on the clues which reveal cinematic turkeys
follows:
They say you can't tell a book by its cover,
but often it is possible to tell a movie by
its advertising campaign.
'Rabbit Test' Promo
Last month Joan Rivers buzzed into Chicago
to promote her film "Rabbit Test,"
She proceeded to pounce on virtually every
local newspaper and TV station for interviews,
with interviewers who hadn't seen
her movie because she wouldn't let them.
She wore a tacky "Rabbit Test" T-shirt
wherever she went. She even made personal
appearances in the lobbies of theatres in
which her picture was playing. In the parlance
of the movie game, Rivers worked
her butt off to sell her picture. Her actions
were extreme, and sure enough, "Rabbit
Test" turned out to be a dreadful comedy.
Some weeks ago the advertising campaign
for Sylvester Stallone's "F.I.S.T." was
changed in Chicago and nationwide. When
"F.I.S.T." opened here it was billed as an
jpic story of organized labor.
As the picture failed to connect with audiences
everywhere. United Artists changed
its ads for "F.I.S.T.," downplaying its labor
theme and instead emphasizing its insignificant
love story. If the public wouldn't buy
Stallone as a labor leader. United Artists
gambled, it might buy him in a "Rocky"-
style, shy-girl love story.
Beware of Quotations
Film companies like to use quotes from
well-known critics who sing praises of their
products. The current operating rule at 20th
Century-Fox is to quote local critics in
hometown newspapers and to quote the bestknown
national critics from such publications
as Time, Newsweek and the New
York Times. And critics Gene Shalit, Rex
Reed and Pauline Kael are quoted as individuals.
So far, so good.
But a clear warning sign of a bad movie
is a newspaper ad with a quote from a critic
you've never heard of. Believe it or not,
there are critics who write their reviews
looking to get quoted. It helps get their
names known.
Thus, our third bad movie warning sign:
to the bayou country of New Orleans.
review quotes from persons you've never
heard of.
During the final week of racing at the
We had a variation on that gambit in
Ak-Sar-Ben track in Omaha, one Filmrow
Chicago. In newspaper ads running in the
veteran managed to turn a tidy little profit
Tribune, Oscar and Esther Brotman endorsed
the movie "Madame Rosa," which
while playing the ponies. Don Ireland, booker-buyer
for Mann Theatres here, returned
was playing at Brotman's Carnegie Theatre.
from the track last month with $400 extra
"Rosa," in some opinions, is a self-indulgent
mess, but theatre owner Brotman disagreed.
So rather than quote a critic, Brotman
elected to quote himself a clear act
of desperation.
There are other buzz words in movie ads
that should jump off the page and make
you look elsewhere for your evening's entertainment.
For example: "No one seated
in the last ten minutes." That's an often
used come-on for shock films. It's phrased
in
the form of a command, but frequently it
is descriptive of the way the theatre looks
after the so-called shocker has failed to deliver
any shocks.
Another trick phrase is "Only one week!
See it now!" Virtually without exception,
there isn't a new movie being booked these
days into a commercial theatre that will
play
for just one week. Movies play for as long as
people want to
see them. Any film that tries
to rush you into attendance probably isn't
worth attending.
Many of these tricks are used in concert
for a specific kind of movie, the nature adventure—
for example, "The Wilderness
Family"—or the oddball science speculation
flick— "Chariots of the Gods." These films
set is filled with ads for pictures about
bearded men fondling lion cubs or strangelooking
scientists pointing at designs of
Noah's ark. The tag line of these ads is
always the same, "One week only!"
Should
Be No Surprise
It should be no surprise that by the time
that ad is running, the various TV stations
in town already have the films' ads for the
Extreme and abruptly altered advertising
two bad
next week, which exclaim "Held over! Positively
week!"
are just signals of a potentially
last movie. There are others, and they are worth We now are in the summer season of
noting for those times when you are deciding
whether to see a movie you've heard little
movies, when knowing the warning signs of
bad flicks is especially important. To fill out
summer many own-
about.
the long season theatre
ers book films the audience knows little
about. Some weeks ago a shark picture,
"Tintorera," knifed its way into 47 area
theatres. It was a low-budget, Italian-made
shocker booked here suddenly to take advantage
of interest in and publicity for
"Jaws 2."
Some film executives believe that such
warnings are unnecessary.
"1 think the public already is aware that
when they see a lot of TV ads for a movie
that, ergo, it must be a turkey," says Charles
Powell, vice-president in charge of advertising
and publicity for Universal Pictures.
"That way of selling a picture worked for a
while, but the public was forced to see too
many bad films. People are smarter now."
Which, of course, forces the film companies
to get smarter themselves. With great
delight, Powell talked about how his company
has been selling "Jaws 2," which
opened June 16 nationwide.
"I'm very proud of our advertising line:
Just when you thought it was safe to go
back in the water 2." '
. It's not too
heavy a line," says Powell. "It sjimply says,
tongue-in-cheek, here we go again.
"And it's working," Powell added.
August 7, 1978 C-1

•
Cr:
By .5«rf
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ickledPink
Panther' Film
. * -Lnilcd Arlisl> brouiihi in .1
cngc of the Pink Panihcr";
. ih for thtf
.C.L. Mill rating 400 per cent were
i^ireaM.-" in the lifih week and "Heaven
1 .11 Wjii' in the fourth.
Col La«l Walts
Pt.lty Baby I Pore
Un.vl 6th -k
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Th* Msnileu (Emb),
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—
Paramount Pictures' staffers are working
on upcoming openings of two new films
"Goin" South" with Jack Nicholson and
"Death on the Nile," based on an Agatha
Christie novel. It stars Bette Davis. David
Niven. Maggie Smith and Mia Farrow.
Greetings to newer members at Universal:
Ron Miller, Wisconsin sales representative;
Nick Dambroskio, Chicago salesman.
and Duke Williams. Milwaukee booker.
Greetings and best wishes to Carl Kahaian,
who recently joined Warner Bros, as
office manager.
Jack Colen and Sheldon Shapira of L&S
Management Co. added the Luna Theatre to
their operations. They already owned the
Adelphi which is located at 7074 No. Clark
St. Howard Schermerhom. formerly general
manager of Gemini Management Co., has
accepted a similar position with L&S.
The Luna opened Friday (28), with "The
Driver." First and second runs are planned
for L&S programing. L&S headquarters
are located at 6310 No. Lincoln Ave.,
Chicago, 111. 60659—telephone: (312) 267-
5010.
Gemini Management, which owns the
Skokie and the Patio, is headed now by
Mrs. Diane Thomas, sister of the late Frank
Mazzone.
All set for opening in the American International
film lineup is "Our Winning Season."
a story about a student who strives to
excel in a track meet. The date is Friday
(18). And September 8 is the date for the
opening of "Mean Dog Blues." which stars
Greg Henry. This movie tells about a youth
who has been falsely accused and his attempts
to get out of prison.
Welcome to Tom Dorich, new assistant
booker for Chicago at Paramount Pictures.
"Foul Play," new from Paramount, will
be previewed Friday (4). prior to Ch cago
area openings on Friday (11).
A good news report: Harry Goodman is
back in the film industry fold. He has taken
over the Coronet in Evanston and the Montclare;
these theatres had been owned by
Tracy Lamb.
Wm. Lange & Associates has set up a
Chicago area saturation of "Cheerleaders"
Beach Party," a Cannon release, for Friday
(18). On the following Friday the Lange
company is set with a big saturation opening
of "Dogs" with David McCallum and "Restless."
starring Raquel Welch, opens in this
area September 1.
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We are glad to report that Rosemary
McLaughlin Martin of Consolidated Film
Delivery is making a fast recovery following
surgery.
The Brotman Carnegie opened July 28
with the exclusive first showing of "Dona
Fior and Her Two Husbands." a New
Yorker film releas.d here through New
World Pictures of Chicago. The Brotman
Cinema also opens with a first exclusive
(Continued on next page)
BOXOFFICE :: August 7, 1978
Call
Get all the facts . . .
your PIC supplier or
PIC Corporation 201-678-7300
li
C-3

DOLBY
. . "Harper
c
AGO
I rem preceding page)
c\s Cinema 5 film. "Dc
I Niii iniiugh Saul Goldman has been
. uJ as head ol Allied Theaires film
iving and booking for ihe pasi few years.
h^ conimues lo lead a very active life.
Jusi recently he attended a 53rd class reunion
at Indiana University. There were 75
iiK-mbcrs of the Cla'-s of '25 in attendance.
Cknn Abram!. jomed Columbia
Pictures
.IS Indianapolis booker. Abrams has a solid
background in the film industry. He served
as an usher for the Plitt Theatres organization,
formerly Balaban and Katz and ABC
Paramount Th.atres. He was manager of
'ervices when he left in 1975 to join
Cieneral Cinema Dallas, during which
in
lime he managed the North Park 1-2.
Abrams transferred to Illinois in October
of 1976 and managed the Highland Park
Cinemas 1-2. Prior to his recent move to
Columbia Pictures, he was also affiliated
with the Tradewinds Cinema in Hanover
Park. 111.
Bv this time it is known ihai instead of a
picnic. Chicago WOMPIs held a Christmas
in July party. This has been a traditional
event which has resulted in
to be used for worthy projects.
substantial funds
In the brief lime that Virgil Jones has
opened an office here to distribute The
International Picture Show product, he
has negotiated openings of "The Magic Of
Lassie." "The Billion Dollar Hobo" and
plans are underway for more of the company's
all
films, of which are Grated.
Jones who operates from 20.'' No. Wabash,
Chicago, 111. 60601. (M2} 7K2-046.'?. will
be representing the Pittsburgh, Cleveland.
Ir.d Detroit. Cincinnati. anapolis. Chicago.
Milwaukee and Minneapolis areas.
Fred Bunkelman. who served Buena Vista
formerly as branch manager, is the Dallas
representative for The International Picture
Show. Recently Virgil Jones took over the
Auto Drive-In in St. Joseph. Mich. Dawson
Aldrich is manager of this property.
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Charles Wolk has been vacationing in
Europe with his daughter Eddi. Eddi has
been attending the University of Paris.
"Hooper," with Burt Reynolds, is a new
Warner Bros, film which will be opening in
Chicagolard theatres shortly.
Irene Salo. who has served as secretary
to Seymour Hite. branch manager at Warner
Bros, leaves Friday (11) to make her
home in California. She was an active
WOMPI worker, so she will be much missed
in
two areas.
ST.
LOUIS
J^adanie Rosa," .Xcadeni) .Vwaid winner
for best foreign film, is on the screen
at Wehrenbcrg's Shady Oak in an exclusive
engagement. S mone Signor.-t plays the title
role, that of a survivor of the Auschwitz
concentration camp who is paid for raising
the children of prostitutes. In a strong supporting
role in the French film is young
Arab Samy Ben Youb. Clai:de Dauphin appears
as a doctor who looks after the
Madame Rosa and the young boy.
ailing
While the action begins in Vietnam,
"Who'll Slop the Rain" from United Artists
is not a story of the Vict" am War but deals
with the American counter-culture of the
early 1970s, with filming -n Durargo. Mexico,
Oakland, Los Angeles and Berkeley.
It California. opens Wednesday (9) at Manchester,
Halls Ferry. Holiday and South
Twin drive-ins and the Stariigh: Drive-In.
Alton. 111. Michael Moriaty as a war correspondent
stars with Tuesday Weld as his
wife and Nick Nolte (who gained fame as
the poor man in TVs "Rich Man. Poor
Man") as his Marine buddy. They become
involved in a heroin smuggling racket and
the action takes off from there. The film
is based on Robert Stone's best-seller "Dog
Soldiers." The title was changed to the title
of a
song by Creedence Clearwater Revival.
A suspen.se drama of quite another nature
is "Eyes of Laura Mars" coming Friday
(II) to the Crcstwood. Village. Esquire
and Westport and in Illinois at the B.AC
Cinema, Belleville. Faye Dunaway stais as
a photographer who experiences parapsychological
visions and becomes involved in
a murder. Set against the romantic background
of high fashion, the Columh a release
also features Tommy lee Jones. Hr:td
Doiiril and Lisa Taylor.
In wide multiple beginning \Nednesd.i\
(9) will be "Zero lo 60" and "Speedtrap"
from First Artists, starring JiK- Don Baker
and lyne Daly .
Valley PIA"
^^hl(.h h.iil ,1 highly suecessful Midwest firsi
CAPITOl AVI ANArOLIi. INO
run engagement begins a multiple sub-run
Wednesday (9).
Condolences are extended to Dolores
Strinni. AlP booker, on the death of her
mother Florence Hafertepe July 23 following
a long illness at the Edgewater Nursing
Home. Dolores' two sisters also sur\ive as
do several grandchildren.
Jill JaMonow, daughter of Mid-.America
Theatres vice-president Jiile Jablonow. advanced
to the second round of the US
Tennis Association's Girls' 18 Clay Court
National Championsh cs held in Memphis
Construction has begun to transform the
lobby of the closed Loews State Theatre on
Washington .\venue into a retail store. Bottoms-Up,
which caters to the younger set
as a "dealer in denims," will move in to the
ground floor location in fall.
Ray A. Karpowicz. vice-president and
general manager of KSD-TV who has long
been active with Variety's annual telethon
for "forgotten children." has been elected
to the board of delegates of NBC. of which
the local station is an affil'ate. He is also
chairman of the board of the .Advertising
Club of Greater St. Louis, having previously
served as president.
Fats Domino will be in concert at the
Barn Dinner Theatre Tuesday (8) through
Sunday (13). Rick Nelson and the Stone
Canyon Band will be at the Plantation Tucday
(15) through Sunday (20).
Paramounl's comedy-thriller "Foul Pla>"
was on the screens at the Cypress. Grand
view. South County and Des Peres 4 as ol
Friday (4). .Stars are Goldie Hawn and
Chevy Chase, who led all the madness on
TV's "Saturday Night Live." in his film
debut. Dudley Moore and Rachel Roberts
in also are featured the film, which concerns
a plot to kill off fictional Pope Pius
XIII while he is visiting San Francisco.
Midnight shows are proving popular fo'
the \ounger set and Jerr\ Banta of Thomas
iV Shipp has set up programs for .August
at the St. John and Ritz. "Emerson Lake
and Palmer " was the attract on Friday-Sunday
(4-6); "Pink Floyd in Concert" Friday-
Wednesday (11-23), and "Gimme Shelter "
Friday-Sunday (18-20),
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C-4 .August 7. I'»7S

—
—
—
—
—
'Foul Play' Gels Fair
Shake in New Orleans
NEW ORLEANS, I. A.—Summer grosses
continue to soar with two newcomers dominating
first and second spots. "Foul Play"
opened at the Sena Mall with 1.000 and
"Revenge of the Pink Panther" debuted at
three theatres with 800. forcing "Jaws 2"
to third position. "Heaven Can Wait" was
still being enjoyed by the fans with 525 at
two theatres.
(Ave:age Is 100)
Joy, Lakeside—laws 2 (Umv), 6lh wk 550
Loews Stale Passion Plantation (SR),
Loews Stale—The Swarm (WB), 2nd wk
Orpheum—Death Force (SR), Isl wk
Plaza, Robert E Lee Heaven Con Wait (Par<
4th wk
Plaic—The Cheap Detective (Col), 5lh wk
Sena Mall—Foul Play (Para), Isl wk .
3 theatres Convoy (UA), 4lh wk
3 theatres Revenge ol the Pink Panther (UA)
'Heaven Can Wait,' 'Grease' Still
The Big Attractions in Memphis
MEMPHIS—When a film takes off here,
it really soars. Witness the barometer readings
this week for "Grease." still packing
them it with a rating of 1.325 in its fourth
week at the Ridgeway Theatre. "Heaven
Can Wait" is offering some strong competition,
pulling in its own respectable 1.025
in the second week. "Capricorn One" has
fallen below average, but "The Cheap Detective"
is staying in there with 730 and
"Jaws 2" is staying alive with 700 in the
fourth week. "The Goodbye Girl" continues
to be the longest running film here, reaching
a tidy 150 in its 21st week at the Paramount.
Fare Four, Soulhbrook 3—The Norseman (AlP)
2nd wk 200
Make Quartet 3, Soulhbrook 1 The Cheap
Detective (Col), 3rd wk 730
Quartet 1, Soulhbrook 4—The End (UA),
7th
Quartet 4, Whitehaven 1—Damien-
II (20th-Fox), 4th wk
4alco Quartet 2, Soulhbrook 2—Heaven
Wait (Para). 2nd wk
'aiamounl 2, Raleigh Springs 1 Jaws 2
(Univ), 4th wk
Paramount 1 The Goodbye Girl (WB),
21s
Plaza 2—Caprico: WB)
Ridgeway 3 Convoy (UA
Ridgeway 4 Grease (Pare
Raleigh Cablevision Now
Offers Home Boxoffice
RALEIGH. N.C.—Cablevision of Raleigh.
Inc.. began its new Home Box Office
(HBO), providing feature films, sports and
entertainment specials, Friday (4),
Cablevision previously had said it would
begin the service this summer, but announced
a date only two weeks ago.
The service will cost subscribers $6.95 a
month in addition to the current $7 a month
Cablevision charges.
The advent of HBO will mean the first
uncut. R-rated movies on home TV in Raleigh.
For parents who are concerned with the
films' subject matter, a "key lock" system
— that allows the HBO channel to be locked
and unlocked for parental supervision of the
viewing materia!— will be installed for $25.
HBO will be made available only to
BOXOFFICE Augf 97 S
Cablcvision subscribers. And they had to
give up something to get the chance to take
HBO. To make room for it. Cablevision has
diopped WFMY-TV. channel 2 from
Greensboro.
Approximately 4.000 cablevision viewers
— or 23 per cent of the company's 17.593
paid subscribers— have indicated an interest
in buying HBO since the company first
mailed questionnaires to customers on July
12.
About three full-length films will be
shown each evening.
As a promotion, all Cablevision subscribers
will receive HBO free for the first ten
days. It will be shown on channel 13. which
normally is a music channel.
NEW ORLEANS
jjnitfd Artists'
Pink Panther's short subject
contest is fast drawing to a close. Exhibitors,
rush in your dates to Eileen Dalier
and Catherine Keiffer befor; Thursday (31).
The four foot stuffed Pink Panther is looking
for a home.
Joe Bethea, owner of the Gentilly-Orleans
Theatre which burned down, may be back
in business soon. He recently bought the
old Fine Arts Theatre which has been closed
for years.
July was the month for wedding anniversaries—
Bill and Marijo Everett of Magee,
Miss., celebrated their 25th with a big blast
their home July 23; Carole Roussell. Blue
at
Ribbon Pictures, and her husband Phil enjoyed
an evening out for their 15th July 15.
and Karen Nicole. Universal Pictures, and
her husband Jerry celebrated their fifth
21.
July
Happy Birthday to Eddie Addison. United
Artists. July 31.
Vacation news—Anne Claire Leggett.
Universal, back from a very enjoyable trip
to Disney World; Armand Portie. booker
with Universal, spent his vacation puttering
around the house and fishing; Earline Dupuis.
Universal, takes off for a trip to Gatlenburg
next week; Ron Pabst, Blue Ribbon
Pictures, and family departed July 2S
for Fort Walton. Fla.
Wife of 'Dock' Cawthon
Dies in Jacksonville
JACKSONVILLE— Mrs. Mattie Harvey
Cawthon. 77. died here July 26 in St. Luke's
Hospital following a long illness. A native
of nearby Macclenny and a resident of
Jacksonville for 60 years, she was the wife
of Bender A. "Dock" Cawthon. a wellknown
industry figure and motion picture
historian of the Florida scene.
In addition to her husband. Mrs. Cawthon
is survived by two sons, a daughter, a
brother, four sisters, four granddaughters,
five grandsons and eight great-grandchildren.
Funeral services were conducted July 29
'Super Cellar' a Hii
With Teenyhop Crowd
BIRMINGHAM. ALA.— Cobb Theatres
new eighl-auditoriimi complex has been
drawing crowds since it opened in mid-June,
btit one of the most successful aspects of the
enteitainment center is its basement disco
and boutique. Kitty Frieden, staff writer for
the Birmingham News, visited recently and
returned with the following report:
On hot summer nights in Birmingham,
there isn't anything much more attractive
to some teenagers than the new "Super Cellar"
at Cinema City 8.
The Place to Be
With films like "Grease." "Saturday
Night Fever" and "Corvette Summer" playing
upstairs, and disco music, pinball machines
and a Movie Boutique that caters to
John Travolta lovers in the Super Cellar
downstairs, it's no wonder the entertainment
complex has become THE place to be for
the younger set.
Two petite girls visiting Cinema City one
afternoon were complimentary of the cellar,
which has been open several weeks. "We've
been here twice." one said.
"Three times." her freckled friend in
braces corrected her. "We like it."
One mother, who had brought her sixyear-old
daughter and two friends to see
"Grease" for the second time and to visit
the gameroom. said she likes the concept
of Cobb Theatres' new complex, mainly
because it gives youngsters a place to go.
"We love to watch them dance." said
Mrs. Jeanne Price of Forestdale. She said
first her visit was on a Saturday night when
disco music was loud and the restaurant
Disco Deli—was packed.
Every Teen's Dream
The deli offers every teen's dream: hot
dogs, hamburgers, "cellar shakes" and
homemade pizza plus a variety of sandwiches.
Cobb Theatres is planning to expand
the luncheon menu to serve the customers
who work in the Roebuck Shopping
City area and have begun visiting the restaurant
regularly.
The Movie Boutique sells "Grease" combs
and T-shirts, movie posters, small stuffed
pink panthers, music books and stereo
soundtracks from movie favorites, and the
novels from which movies have been
taken,
such as "Jaws 2" and "Capricorn One."
There are also scrapbooks on John Travolta
and Shaun Cassidy, the latest teen idols.
The gameroom next door with pinball and
pool is called the state's largest by a Cobb
Theatres official.
George Turbett, who manages the Disco
Deli restaurant and discotheque, said.
"We've been packed. People have been
standing in line to get in.
"It's become pretty much of a leenybopper
hangout. They didn't expect ihc disco
part to be as popular."
Turbett said he doesn't know how many
have been packed into the disco at times.
(Conlinued on page SE-7)

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(^1!*^
Miami Fesi Receives
Money From the City
vnxMl Ihj Ci;L.i:.r Miami Inlcrnalional
hilm he>.nval. sch.-dul.-d lo iK-gin
N'jv. 10. 1978. received this week S72.50U
in help from the Miami City Commission,
including a S25.000 cash grant approval hs
the commission. The commission, however,
agreed to stipulations by mayor Maurice
F.-rre thai the S25.000 grant be dependent
upon certain things, such as the festival's
being awarded a matching amount from
Dade County or the state, having a busiiK'ss
group overseeing the festival's finances,
having vice mayor Manolo Rcboso serving
on the festival's board of directors and having
an independent audit of the festivals
books.
Continuing his report on the meeting
printed in the Miami Herald. Morris E
Thompson says the comm ssion also agreed
to allow the festival the u?e of Gusman Hall
in downtown Miami free of charge, agreed
to spend some S20.000 to equip the hall
with .^5 and 16 millimeter sound projectors
and a screen and to supply an approximate
S25.000 in services from the city publicity
department, as well as to allocate 52.500
for the festival grand prize, which will identify
the city as its benefactor.
Festival organizers hav.' sad they need
S750.000 in all. Donald Kahn is the festival
boards secretary. J. Hunter Todd is the
festival's executive director.
Operator of Six Theatres.
Kermit High. Dies at 64
CH ARIOITF -ScpMces were held recently
for Kermit High, operator of the
landmark Carolina Theatre and a pioneer
in the film induslrv here, who died at age
64.
High, who began as an usher in Wilson.
N. C. helped boost Elvis Presley's career
by booking him into the Carolina Theatre
in 19.S6. In recent years High built a circuit
of six theatres, five of which are in Charlotte.
The theatre operator moved to this city
in 19.S2 as manager of the Carolina and
Liter became city manager for ABC Southeastern.
In 1972 High resigned from .\BC and
formed K&H Enterprises lo lake over the
Carolina, last year he reopened the Visnlite
and Center theatres.
He IS survived by his wife Helen, a
daughter, two sisters, three brothers, a stepdaughter
and a stepson.
'E2
Get all the facts . . .
iH
your PIC supplier or
ration 201-678-7300
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MERCHANT ADS SPECIAL TRAILERS
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fA8S5S«.

. . Screen
JACKSONVILLE
^ebra Capps, daughter of Robert E. Capps,
Florida film buyer for the extensive
American Muhi Cinema circuit with headquarters
in this city, became the bride of
Kevin D. Rehkoph July 22. The wedding
was a Fiimrow social event for numerous
friends of the Capps family, several of
whom have had prominent roles in the local
and Chicago motion picture industry for
many years.
Michael Wilson, eight-year-old grandson
of Rexene Grimm, WOMPI officer^ at Warner
Bros., went into St. Vincent's Hospital
for treatment after being struck by an automobile
near his home in Murray Hill.
Saturday night sneak previews of "Foul
Play" were twosomed by the Normandy II
and the Orange Park Five, while "Hooper"
sneaked on the single screen of the Kingsle\
II . . . Harold Gibson's new Sherwood Cinema
in Sherwood Square is a recruit to the
$l-a-seat set and has begun a series of Saturday
morning kid shows. Admission is $1
with the presentation of a newspaper ad cutting
the price to 50 cents . . . Kent Theatres"
Normandy duo screens dropped their Thursday
morning kid shows like a hot potato
. . . not enough kids.
No motion picture earned the Journal's
top rating in what could be a stingy handing
out of accolades. Currently enjoying 3
ratings are "Sgt. Pepper's Lonely Hearts
Club^Band," "S'aturday Night Fever." "The
Jungle Book" and "Star Wars" which has
proliferated onto the screens of seven theatres.
Ratings of 2'/2 were given by Journal
jugglers to "Secrets," "International Velvet,"
"Grease," "Jaws 2" and "The End."
Reaping 2s were "Hot Lead and Cold Feet,"
"The Swarm," "Big Wednesday," "Heaven
Can Wait" and "The Cheap Detective." At
the bottom of the pack with a scant l'/2
was "Thank God It's Friday," and no thanks
to
the Journal.
A retired contractor and veteran of the
World War II U.S. Navy, he is survived by
his wife, a son, a daughter and three grandchildren.
BOXOFFICE correspondent Bob ( ornwall
who has been covering his Jacksonville
area each week for some 27 years, came
home from a Florida tour with Surya Kramer,
his 10- year-old granddaughter from
Bolinas in northern California, a small town
and wildlife bird retreat under federal protection
where Alfred Hitchcock filmed his
thriller "The Birds" . . . Joyce Malmborg,
WOMPI publicist and Kent Theatres home
office stalwart, is scheduled to take over
coverage for Boxoffice when Bob slips
loose for a mid-to-late August visit with
relatives the Berkshire Hills of western
in
Massachusetts.
Rental Space Is Available
In Atlanta's Fox Theatre
AJLANIA—Cushman & Wakefield has
been named exclusive leasing agent for the
retail space located in the historic Fox Theatre
Building here. There are eight units
available in the famed structure, one of the
city's most popular entertainment sites.
Andrew L. Ghcrtner, regional vice-president
of Cushman & Wakefield, will have the
responsibility for leasing the space in the
Fox. "In addition to the large numbers of
people who arc coming into the theatre for
entertainment," Ghertner commented,
"there are thousands of people working in
the immediate vicinity." Southern Bell presently
is constructing its headquarters building
right behind the theatre, and will be
employing about 5,000 workers.
Specially Designed for Drive-ln Theatres
HARMLESS • PLEASANT
NOW WITH
BIG NEW
IMPROVEMENTS
Exhibition bookers flocked to the Preview
Theatre at the invitation of Vivian
Ganas, ABC Florida State Theatres' manager,
for an advance screening of Avco Embassy's
"Day of the Dcilrh'n."
Diane Ruhoy, local WOMPI president,
and Sandy Easley, the group's recording secretary,
will head a delegation of members
at the 25th annual convention to be enclaved
at Dallas September 7-10. Their alternatives
are to be Tanya Russell, corresponding
secretary, and Mary Hart, industry
service chairwoman. Also planning to attend
is a group of WOMPI members and
their husbands.
The week's movie bargain was a $1 fare
for "Coming Home" at Marvin Skinner's
Five Points . and stage star Cesar
Romero bowed out after a long record run
as the star of "Never Get Smart With an
Angel" at the Alhambra Dinner Theatre.
Victor McDuffie, an industry worker and
husband of Virginia McDuffie, manager of
Kent's Neptune Theatre, died here July 12.
CARACOL MOSQUITO COILS ARE No. 1
OVER 50 MILLION SOLD YEARLY - WHY?
1. Lowest cost—Highest profit margin.
2. Only one with Aluminum Coil Holder.
3. Only one with separated^ individucd coils. This means no customer
breakage.
4. Small size available at a price so inexpensive that it can be used as
a give away.
5. Free Freight on orders over $200.
WHY LET MOSQUITOES HURT YOUR BUSINESS
ORDER CARACOL NOW
MABEN, INC
1980 N.W. 1 39th St., Opa Locka, Fla. 33054
Phone: (305) G81-2021
BOXOFFICE :: August 7, 1978

,
iiHluccr
1 Hollywood
—
AT' A NT A
r, .1 Atlanta and its environs
ui. Few Georgians, of late,
with much siic-
.' Hugh Wilson, a 34-ycar-
. :iij advertising executive, to
1 . ..I c-.^cpiion. Since his move to Hol-
K»MH.iii slightK more than two vears ago,
ihc AiLinian has moved from a writer at
M.ii>
Ivler MiKire Productions to executive
of his own show. His "WKRP in
( utcinnati" is expected to be one of the fall
hits of the seastin. Hollywood Reporter says A program of summer stories and films
chances of the success for Wilson's show for youngsters 3 to 5 years will be held at
based on the whacky doings at a Midwest the West Hunter Library Thursday (10).
rock music station are "excellenl to good." Parents can browse or read while the children
attend the program.
Several other Atlantans are working on
Wilsons show, including Bill Dial. Wilson
also has written a motion picture script on
National Triple, Miracle and Slonemount
the life of Ailanlan Alex Hawkins, former
staged a special preview of Universal's "National
professional football great, and Burl Rey-
Lampoon's Animal House" Friday
night. July 28.
nolds has purchased the screen rights to it.
Wilson says he sorely misses Atlanta, but
adds that he has adjusted to the life of a
Hollywoixl writer of sitcoms. "It's simple,"
he says. 'You get up at 10 a.m.. put on your
tennis outfit, go see your analyst, and then
head into work where you sit
in a circle with
a group of other writers and trade one-liners.
It's great for your ego when no one
laughs at your jokes. Thai's where the
analyst comes in."
Tradepress screenings at Century Cinema
Corp. screening room: "Games Lovers
Play" and "Piranha." distributed by New
World Pictures of Atlanta: "Smile Orange."
Stable Films. Jamaica: "Slipping Into Darkness."
distributed by Chappell Releasing
Co.: "Fiona." distributed by Dixie Films
Releasing Co.; "Escape to Witch Mountain.
"
Buena Vista Distributing Co.
spent at Fipp Island. S.C. . . .
Martha Williams, secretary to United
.Arlisls branch manager Robert Tarwatcr.
has returned from a delightful vacation
Marjorie Roberson.
20ih Century-Fox booker, visited
her mother Mrs. Jean Tcagiie. ABC-FST
retiree living in Jacksonville, and her sister
Vivian Ganus, who is a booker for the company.
Harry Purdy, 20lh-F-ox office manager,
r.frcvhcil fnirii ,i s.iL.ilion spent at his hidewav
retreat on a North Georgia lakc. is
back at his desk.
A motion picture titled "The Peanut Conspiracy."
starring Buddy Hackeit. Tina
Louise. Donald O'Connor and Cieorge Raft.
is scheduled to start shixiting in middle
Georgia early in August. Some of the scenes
of the movie to be produced by George
Scares Associates of Los Angeles will be
shot at Plains. Ga.. the home of President
Jimmy Carter. The story line is about a
scientist-farmer who develops six-foot peanuts
to provide the world with protein.
Angela Lansbury announced when she
came to ,\tlanta to star in "Gypsy" that
this was the last week she will play it anywhere.
She said: "It is time now to go on
to other things." One critic, who gave her a
rave review for her performance opening
night, closed her critique thusly: "Lucky are
the theatregoers who can lock the memory
of her performance in their treasure box of
exciting moments in
theatre."
An Inventory relea.scd in Chattanooga of
th^' estate of the late Margaret Lupton.
daughter-in-law of one of the founders of
the Coca-Cola soft drink empire, reveals
one of the largest estates in Tennessee history.
Mrs. Lupton died in November. 1977.
Her husband. Coca-Cola heir Carter Lupton.
died in February. 1977. Lupton was responsible
for helping establish bottling franchises
across the nation. The inventory lists holdings
exceeding S300.000. Among the holdings
listed were 12.168 shares of Coca-
Cola Co. and 52.901 shares in the Coca-
Cola Bottling Co. According to Mrs. l.upton's
will, her estate is to be divided evenly
between her son ami her d.iughicr. I li/.ibeih
Lupton Davenport.
A new two-liter plastic bottle h.is been
introduced in the Atlanta area by the Coca-
Cola Boltling Co. Rich.ird D. Horses, pros-

'
CHARLOTTE
H Foster McKissick (president. Fairlane
Litchfield Theatres) spent a
few days at
Litchfield Beach and then came on into
Charlotte for a confab on new product and
future playdayes with the "Big 4" Locke.
Jones. VanderHorst and Jordan, who handle
h-s buying. horkTg and exploitation
(Southern Booking & Advertising Co.).
Deepest sympathy to James Craig (head
shipper. .American Int"l Pictures) and family
on the si]dden death of his wife.
Harry L. Kerr (Dominant Pictures) announced
recently he has moved his suite of
offices to the fifth floor (Suite 594) of
Northwestern Bank Building, retaining his
telephone number (704-334-1391).
New pictures on the marquees: "Revenge
of the Pink Panther" (South-Park). "Foul
Play" (Eastland Mall). "Star Wars" (Village.
New Visulite and Thunderbird).
Ken Mitchell (Howell Theatres. Smithfield.
N. C.) was in town visiting Fiimrow
and theatre supply houses for concessions,
etc.
Smilin' Jack Jordan (Advertising executive.
Southern Booking & Advertising Co.)
is going all the way to promote "Revenge
of the Pink Panther." Th;y are sending a
special Pink Panther 24" x 82" banner and
ten Pink Panther dolls to all their theatres
playing the film. These can be used for a
resale item on concession stands or for promotional
purposes with radio stations. Jack
suggests managers get the radio station to
prepare a sign and use it with one of the
dolls in your lobby. The sign should read:
"Win a Pink Panther . . . Listen to WXYZ
for details." Take my word—your patrons
would like to have one of the dolls. The
girls in our office went wild over them. As a
matter of fact "Big-Hearted" Jack almost
broke down and bought them one . . . note
the "almost."
Notes from Southern Booking: Bill VanderHorst
and wife Cathy are on a short vacation
attending the old-time western classic
convention in St. Louis. When Bill returns
we will report the highlights of the affair.
Fra.k Jones is away on a family vacation
to parts unknown; he's being moi^e secretive
than a C.I.A. agent.
A. Foster McKissick announced with
pleasure that "Star Wars" at Capitol Four
Cinemas in Talahasse celebrated a year's
engagement with festivities, etc., and the
picture resulted in the largest seven-day
gross the theatre has had since mid-January.
No end in sight as they are now in
their
55th week, and going strong.
Changes on Fiimrow: Joe Bishop to
Steve Smith (Independent Theatre Booking
sales
Service) slowly but efficiently is building
at Columbia Pictures, replacing Harold
his business with
Duckett who moves to branch manager.
two new accounts this
w:;k Curtis Theatre. L'berly
Warner Bros. Janet Hone>'cutt from Stewart
and Siler
City Drive-In.
& Everett Theatres is now booker at Warners.
N. C.
Debbie Reavis, Warners, moves from Vacationers on Fiimrow: Dessie Guyer
booker to head booker, replacing Joe Bishop (Carolina Booking) at her mountain home,
jr.
Franklin. N. C. . . . Frank Savage (American
Int'l Pictures). Long Beach. N. C. . . .
George Royster (.'MP) Garden City Beach.
S. C. . . . Harold Duckett (Warner Bros.).
Long Beach. N. C. . . . L. A. Ireland (Charlotte
Booking). Hampton Beach, N. H.
Johnny Martin (Dominant Pictures), who
Top grosses of the week: "Grease" (Manor
Theatre). "Heaven
underwent
Can Wait" (Charlottetown
Mall 2).
surgery recently, is convalescing
nicely at his home in Pineville. N.
"Jaws 2" (Tryon Mall 2).
C. and
"Saturday
expects to be back
Night Fever"
at his desk in a couple
(South Park 1 ).
of weeks.
Exhibitors on Fiimrow: Dr. H. H. Bennett
(Janus Theatres. Greensboro. N.C.).
J. K. Whitley (Kannapolis. N. C). Clyde
Bolt (,'\nderson. S. C). Howard Stephens
(Lumberton. N. C). Rudy Howell (Howell
Theatres. Inc.. Sm'thfield. N.C.). Harry Osteen
(Anderson. S. C). Sonny Baker (Gastonia.
N. C), Jack Fuller sr. and jr. (Irvin/
Fuller Theatres. Columbia. S. C). Ken Benfield
(Valdese. N. C).
Chariie Mincey (Ace Films) is
on a business
trip to Atlanta making calls enroute at
Spartanburg. Greenville and Anderson.
S. C. picking up playdates and new deals.
John R. McClure and wife Becky (Charlotte
Booking) are enroute to Las Vegas for
a few days and then on a business trip to
the West Coast.
Del Carty (WRAL-TV. Raleigh, N. C.
sales executive) was in for a confab with
Margie Thomas (Queen City Advertising &
Amusement Co.) setting up fall TV saturations
in th; :astern part of Norih Caro-
Utopia Pictures will produce "Natural
Enemies," starring Hal Holbrook. Louise
Fletcher and Jose Ferrer.
3-Week Film Fest Offers
Nostalgia, Foreign Works
NEW ORLEANS— Forty-four films are
scheduled to be shown during the first New
Orleans International Film Festival, a threeweek
event being staged in conjunction with
Interfest '78. The two major segments of
the film festival arc 14 "nostalgia" films to
be shown at the Prytania Theatre and 25
foreign films screening at the Toulouse Theatre.
Additionally, several contemporary
films will be shown at the Pitt and Robert
E. Lee theatres.
Two American Premieres
According to the festival's organizers. 25
of the films are New Orleans premieres,
and two of those are American premieres.
Several of the nostalgia films are not often
seen in theatres and hardly ever on TV,
while a number of the foreign films are not
widely known. The following sampling attempts
to highlight several films of particular
interest.
James Cagney is the actor most represented
in
the films selected for the nostalgia
series (features screen at 5 p.m. at the Prytania.
each accompanied by three "vintage"
cartoons), with five Cagney films on the list.
Cagney Film 'Camp'
"Lady Killer." Wednesday (2). has been
called a "monument of "30s camp." This
case of Hollywood self-mockery has gangster
Cagney becoming a motion picture star,
with Ma; Clarke as his former moll showing
up with the old gang and a plan to plunder
homes of the stars. The 1931 "Blonde
Crazy," Monday (7). was made right after
Cagney 's big success in "The Public Enemy."
Teamed with Joan Blondell. Cagney
and director Roy del Ruth offers a lively,
unpretentious glimpse of the underside of
Depression America. "Jimmy the Gent."
directed by Michael Curtiz. is considered
one of the great comedies of the '30s. Cagney
plays a fast-talking fellow whose racket
is tracking down (or inventing) missing
heirs the of recently deceased. Bette Davis
plays the girl he loves. Other Cagney films:
"Boy Meets Girl" Friday (4) and "Hard to
Handle" Friday (11).
Also worth noting on the nostalgia series
was Ben Hecht and Charles MacArthur's
rarely-seen "The Scoundrel" Tuesday (1).
Noel Coward plays an unscrupulous publisher
in this "entertaining exposure of
Broadway's notion of sophistication" (Andrew
Sarris). Julie Haydon. Lionel Stander
and Alexander Woolcott are co-starred.
Ernst Lubitsch's "Bluebeard's Eighth Wife"
is one of the director's least appreciated
(Continued on page SE-6)
r-

'
N
. .
.
" . . Smoking
. . Extra
. • No
No.-
!m Fest Offers
Foreign Works
,cd from page SE-5)
r>c>;ausc of the collision of
,i.il slslc with screenwriters
II Bill> and Wilders more
.,^h. It is still M\ intriguing
h! I, a >. (.j.tis Cooper as a modern Bluebeard,
and a strong supporting cast compiised
ol Claudette Colbert. Edward EveaMt
Horton. David Nivcn and Franklyn Pangbtirn.
rhe three New Orleans premieres set for
ihe Pitt Theater include the 1978 "The
Duellists." Tuesday (l)-Thursday (3). starring
Keith Carradinc. Harvey Keitel and
Albert finney in Ridley -Scotis adaptation
of Joseph Conrad's "The Duel." set in the
Napoleonic era. The 1977 "Rolling Thunder."
Friday {4)-Sunday (6). has a screenplay
by Paul Schraeder ("Taxi Driver"), and
stars William Devane. Tommy Lee Jones
and Linda Haynes. Also scheduled is "The
Chosen" Monday (7)-Wedncsday (9).
The foreign films at the Toulouse, from
14 countries, offer a number of interesting
— if obscure—choices. Kach film is shown
two or three times, at different limes on
sequential days.
A Look at lar/ans Widow
"Jane Is Jane Forever." July .^1. Tuesday
(1) and Thursday (i) in its American premiere,
was a new German film that attracted
much attention at recent film festivals in
Berlin and Locarno. It looked at the later
years of Tarzan's widow, living on a pension
in Cologne.
"A Geisha." Monday (7)-Tuesday (8), and
"Talcs of the Taira Clan" Wednesday (9)-
Thursday (10) are two soldom-seen films by
Kenji .Mizoguchi. one of Japan's most highly
regarded filmmakers.
Vincent Canby called "A Geisha. " made
1953, "the most intelligent film made
in
about women seen in the last 12 months."
"Tales of Taira Clan." made in 19.'i5. deals
with the rise of the Samurai against the
frenzied daily life in the Kyoto of 1198.
Muneh Film 'OverwhtlminK*
"hdvard Munch" Wednesday (16)-Thursday
(17). was well received at its recent
New York premiere. Made in Norwegian
by Peter Walkins. it lakes Scandinavian
artist hdvard Munch (IK63-1944) from
childhiH>d to age 4.S Film critic John Simon
called ihe film "an overwhelming accomplithment.
Every frame is perceived through
Munch's eye, Munch's brush, Munch's state
ol
HOUI."
"Lucia" Sunday (I3)-Iuesday (15) telN
the story of three women, and Cuban Humbertn
.Solas directs each segment in
radically
tliflereni fashion. The lirst, set at the turn
of the Lcniury. is reminiscent ol a silent
;ii.)vi.. I), •.iniul parodies the styles ol
11 comedies of the "SOs,
' I lie present, is describ
' lliealer will
-I I'/alu" Mon
' '0 i.m n.
.•ian"s unit) with nature won the 1^7^
.Academy Award for best foreign picture.
Naturally, as is the case with all schedules,
there is the possibility of last-minute
changes.
Committee Heads Nomeci
At Charlotte WOMPI Lunch
CHARLOrrE- WO.MPI president Clara
Finlayson has named Ihe following to serve
as committee chairmen for the year 1978-
79:
Finance: Lou Ann Stringer and Beisy
Jackson. Columbia Pictures; community
service: retired: Hazel Miller, program: Lucille
Nantz. Universal Films: member-iiiip:
Janet Honeycutt. Stewart & Everett TV.eatres:
Will Rogers: Myrtle Parker. Panmount:
by-laws: ,^malie Gantt. Howco International:
industry service: Ava Magee.
Columbia: scholarship: Lavern Flannigan,
20th Century-Fox: bulletin: Virginia Porier.
Queen City Advertising: publicity: Blanche
Carr. Boxoffice correspondent: social: Des-
Films, and telephone: Irene Lauer. retired.
At the July luncheon delegates and alternates
were elected to represent the club at
the Dallas convention in September. The
ler, chairman of the committee, and approved.
Free 'Abbott and Costello'
WATERTOWN. MASS.— "Abbott and Costello
Meet Frankenstein." a Universal 1948
release, was shown as a free attraction at
ih.' Waiertown Public Library.
"The Dilessi Affair" will be produced by
John Hanson.
*^ VVAIl M PROJfCTKiN IMPRdvr vviihvJ
Technikote
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=
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^O LENTICULAR PEARLESCFNT 5
HILUX O MATTE $
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TECHNIKOTE corp
Good Old Days: When Feet
Didn't Stick to the Floor
NLU UkLLANS— 1 iaiiK Ljuj;i,..iJ. .v;.:
er for the Times-Picayune, had a chan^-.
recently to recall some of the pleasanic
moments of theatregoing and found hini
s-'lf longing for the gcx>d old days. H -
whimsical article follows:
A bunch of us old-timers were reminisc
ing about the movies the other day. The
good old days, ,^fter the third round of
cherry phosphates. Zeke broke down. "Remember.
"
he sobbed, "remember when your
feet didn't stick to the floor of the theatre?"
A loud wail arose. The "Concession
Counter Blues."
'Bonbons in Bondage*
Then Rule. tear\-eyed as Shirley Temple
in "Little Miss Marker." put in his two
cents' worth. "Licorice whips." Rufe re-
you will, but those were the days.
Im not just nostalgia-tripping, or mourning
the loss of innocence that comes with
the first critics' screening. Some of the early
pleasures were purely personal, sprung frv»m
youthful exuberance— like silting through
"Gilda" three times straight without being
hassled. Or feeling guilty.
Today. I know that "Gilda" hn't the
greatest movie ever made. But I also know
that these are pretty cheesy times for film
exhibition. Exhibitors are not neces-sarily at
fault, although there are as many faulty as
fine ones. The changing industry itself is
partly to blame by distributing movies as it
they were fast-food franchises, with everybody
bidding on the Whopper.
Ihe public also helps take the comlort.
the joy, the occasion out of moviegoing.
Sure, the concessions are sold at the theatre
counter, but the customer is under no obligation
to turn the auditoriunt into a picnic
grounds. No matter what you wear into
Slime bouses. \ou c»Miie out with crepesi»led
shoes.
Moviegi'ing. though a group activity,
used
u> .illord orderh pleasure Ihere was private
communication with the screen. Now, some
.uidieiices constitute a nois> public lorum
I dont know it its \' I watcher's syndrome.
i>r ih.il mi.iinl old quantity "New Orle.ins
Hide, but " It olten sounds as it the Oolb)
BOXOmCE :; August 1'>7S

speakers were aimed at the screen.
It's enough to keep the movie fan at
home, and, unfortunately, kill pride in the
theatre manager. At one time, the manager
was something of an impresario, a personality
strongly identified with his theatre and
his product. The late Rodney Toups, for
instance, was better known here than many
of the stars who played on his screen.
But there are still pockets of pleasure.
The Joy Theatre is an anachronistic holdout,
with its mature, vigilant ladies in pink
smocks providing a sense of family, of genteel
going-out. And such a youngster as
Jay Cooper still believes that movies are
show business and tries to heighten theatricality
in his showings. Neighboring managers
Bob Bibeau and Herman Gentry are
among the old-style dedicated pros. too.
There are contrasts to the manager who,
when being interviewed some time ago for
a possible piece on today's theatre operators,
said discouragedly "I'm just a bookkeeper."
I'd trade four multithcatrc complexes,
complete with adjoining shopping centers,
for just one friendly neighborhood theatre
with one feature film, a change of bill every
week and a concession stand that sold only
jawbreakers, which melted in your mouth
and not on your Florsheims.
MIAMI
is the hero of 16 adventures written by
Sarasota author John D. MacDonald.
"King Kong" and a "Star Trek" episode
were featured recently at the Science Fiction
and Fantasy Society's meeting in the
Museum of Science here.
Storer Broadcasting Co.'s cable TV division
has acquired several cable television
systems serving Monmouth County, N.J.,
which are operated by Futurevision Cable
Enterprises and Mid Jersey Cable TV Company.
The purchase still is subject to regulatory
approval. The purchase price has not
been announced.
Among the 38 corporations in Dade
County which were honored by the Greater
Miami Opera Association recently for their
contributions to opera during 1977-78 was
Wometco Enterprises. The plaques were
presented by Mrs. Joseph E. Crawley, chairman
of the opera's board of directors and
Robert Herman, opera general manager.
Presentations were made at a cocktail reception
at Herman's Coconut Grove home. The
.^8 corporations gave $75,000, the majority
of the funds earmarked for the operas' highly
successful community Opera Education
Program. The opera annually spends upwards
of $200,000 for its free in school
music workshops, seminars and concerts for
senior citizens, the handicapped, the underprivileged
and hospital patients.
In presenting the plaques, Herman said,
"We presented these plaques and certificates
of appreciation in recognition of the support
of the opera and thus the improvement of
the quality of life in our community."
The $4,500,000 Derby Cinematografica
production "Odds and Evens" has been
shooting in Greater Miami locations recently.
The movie, it has been estimated, is
pumping well over $1,000,000 into the local
economy. It is a comedy with cosmopolitan
flavor directed by Sergio Corbucci. Stars of
the film are Terence Hill and Bud Spencer,
both Italians with Anglicized names. "Odds
and Evens" is being shot with English dialogue,
but it will be dubbed into Italian.
Spanish, German, French and Japanese. It
is scheduled for a Christmas release by Warner
Bros. -Columbia International but probably
will not be shown in the United States
gome south Florida TV viewers were outraged
when NBC pulled "Darker Than
tmtil next summer.
Amber." Among them was Travis McGee The Apostolic Revival Center, a church
who has a 52 foot barge-type houseboat in located in the old Liberty Theatre at 6702
Fort Lauderdale. "Darker Than Amber" N.W. 15th Ave. here, has been nominated
was to have been the first network showing for the annual Guideposts Church Award
of McGee's adventure, the only one filmed given each fail by the inspirational maga-
so far, with Rod Taylor starring. "McGee"
zine.
The old Liberty Theatre had been vacant
for a decade or so and the building stood
empty when a band of believers resurrected
the 750-seat structure and gave it new life
as a church. That was four years ago. The
partment.
band of believers, headed by Elder G.S.
Smith consists of 175 members, 350 worshipers
and a staff of 13 associate ministers,
all laymen. The ministers carry on various
programs around the world and at
home—in jails, on streets corners, through
evangelism, marriage counseling, a school
in Haiti, radio services, bus ministry, etc.
Free 'Moonfleet' Showing
BROOKLINE, MASS.— "Moonfleet." the
MGM 1955 release co-starring Stewart
Granger. George Sanders and Joan Greenwood,
was shown at the Brookline Public
Librarv. Admission was free.
Cobb's 'Super Cellar' Is
A Hit With Teenyboppers
(Continued
page SL-1)
but "more than the fire marshal would like
to see."
Now there is a security guard who keeps
an eye on crowd size, and lines have been
forming outside to get in.
Cobb Theatres has had to require a minimimi
purchase from people using the tables
in the restaurant, which seats about 100.
because of the appeal of the disco.
"We were forced to try the minimum because
a lot of kids would just come and
dance. If people came in to have dinner,
there was no place to sit. We don't want
to charge a cover," said Norman Levinson,
executive vice-president of Cobb Theatres.
Inc.
Turbett said apparently there was a real
need for a teenage discotheque. "It gels
them off the streets. A lot of discos don't
let them in because of the liquor." he said.
Levinson says Cinema City offers entertainment
for all the family and is not just
"a teenage hangout." What it is, he says,
is the "ultimate entertainment center" and
the only one of its kind in the country.
"The theatre is for the family and so is
downstairs," he said.
Whatever it is, Levinson said the movieentertainment
complex is very successful.
He said he has received a number of phone
calls about the concept from across the
coimtry and "compliments galore."
Levinson estimates 20,000 people visited
the theatre during a week's time, with about
half that number venturing into the Super
Cellar during the same period.
Editor's Note
A credit line was inadvertently omitted
from a photograph which ran in the July
31 issue of BoxoFFiCE.
The photograph, showing Norm Levirson
and R. C. Cobb in front of Cobb Theatres'
new Cinema City 8. was courtesy of
the Birmingham News Photographic De
Lee Canaan Names King
New Account Executive
NEW YORK—Lee Canaan, president
and founder of the public relations firm.
Lee Canaan Associates, Ltd., announced the
appointment of Bernard King as account
executive.
King was the general manager associate
producer of Music Fair Enterprises. Inc.,
manager of creative affairs for the American
Film Theatres and an executive with
Actors Equity Ass'n.
BfA^B Sound and
Nationwide
Projection Service
on all brands.
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Phone (404) 934-9333
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EOXO.-FICE :: August 7. 1978

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aybe well cure cancer
without your help^
but dorft betyour life on it
The way it stands today, one American out of four will someday ha\e
cancer. That means it will strike some member in rvvo out ot three
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To change those statistics we ha\e to brint:: the promise ot research to
everyday realit>'. And to expand our detection program and techniques.
And that takes money. Lots ot money. Money wo wont ha\o — unless
you help us.
The American Cancer Society will no\or i^i\c up the ti^ht. Mavbe we'll
find the answers even without your help. But doii t bet yiuir lite on it.
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BOXOrriCE AukuM 7.

Alamo City Hosts Film
Tryouts; Turnout Big
SAN ANTONIO—Carol Burnctl and
Joan Crawford move over—San Antonio
may soon claim two more hometown Hollywood
stars, it was reported by Michael
Quintanilla. That was the assessment of a
Warner Bros, casting director who was in
the Alamo City recently scouting local talent
for the leads in the company's feature
film "King Kobra."
"I can surely say that the trip to San
Antonio has been well worth it. We've already
found some good actors here and
some will be considered for the parts, but
we still have a lot more to see," said Shari
Rhoades, who is casting for the leads.
Slarry-Eyed Hopefuls
Her casting call for the film, to start production
in Los Angeles this month, started
at 9:30 a.m. at the downtown Holiday Inn.
She was met by about 1 1 starry-eyed Hollywood
hopefuls.
The two roles being cast are for Mexican-American
males. The lead role is that
of a 15-year-old boy involved in the world
of street gangs. The second lead is for the
older brother, about 21, who was a former
member of the same barrio gang. The latter
is
trying to help his younger brother stay out
of trouble. Miss Rhoades explained.
While some of the aspiring actors nervously
chewed on fingernails, paced the hallway
and frantically tapped their feet, others
teamed up to rehearse the five-page script
of an emotional scene.
Valdemar Dela Garza. 22, and Robert
Calderon, 15, teamed up and rehearsed the
scene in a vacant room. "Sure I'm nervous.
This is the big time." Calderon said.
Frank Gonzalez, 16, complaining of butterflies
in his stomach turning into bats, said
the reading was worth a chance to stardom.
"I'm going to see if I can get in there and
do it— get the part," he said with a gleam
of determination.
Frowns Precede
Relief
Others entered the room—some with acting
credits a mile long,
others claiming zilch
in the drama department—and exited with
sad frowns, exuberant faces, but most of all
relief. "This is exciting. Now I can say I
auditioned for a real Hollywood movie even
if nothing comes of it. I mean, someone
from Hollywood, taking time out, coming
here," Steven Martinez, 21. said after reading
for one of the parts.
Miss Rhoades said that within two days
actors considered for the part would be
called in for a final reading for director
Michael Pressman. Pressman's latest film is
"The Bad News Bears in Breaking Training."
"Who knows what will happen after
that," she said. She noted the film company
had scouted Los Angeles and New York but
were looking forward to San Antonio "because
it's a good city to try for a Chicano
turnout. I've been very pleased."
BOXOFHCE August 7, 1978
Rocky Horror Cult Phenomenon Hits
Sooner State, Plays to Odd Audiences
OKLAHOMA CITY—A cult
phenomenon
which is sweeping the rest of the country
has arrived in Oklahoma. According to
reports in
the Oklahoma City Times and the
Tulsa World, the film which has run for
over a year in Denver, Kansas City, Los
Angeles, Dallas, San Antonio, Houston and
Austin, finally arrived in the Sooner State.
It's "The Rocky Horror Picture Show" and
it has been playing the Will Rogers and
May theatres here and the Southside Cinema
in
Tulsa.
Cult Film
Reaps Profits
Cult films are offbeat pictures with immense
appeal for limited audiences, the
Times said, "Harold and Maude" and "The
King of Hearts" are other examples. Often
of fans coming back again and again,
"Rocky Horror" is the midnight movie
attraction at the Southside in Tulsa, according
to manager Suzanne Fromtling, and will
remain there for a year. Jack Olcott, May
manager, says: "I'm going to play it as long
as people keep coming to see it."
Screened at Midnight
Last winter the film was screened hen.
for several weeks as a "midnighter" at the
MacArthur Park Cinema 4. Now it has been
brought back by the Denver-based circuit
which operates both the Will Rogers and the
May. "We'd only have played it a week as
a regular feature," adds Paul Tompkins,
manager of the Will Rogers. "But the way
to develop it is as a midnight feature."
But just what is all the fuss about? asks
the Times.
"Rocky Horror" was created for the stage
by Richard O'Brien, first playing at a small
London Theater in 1973. That year, it was
named best musical in the London Evening
Standard's poll of drama critics.
The show progressed to runs on Broadway
and Los Angeles. Then music producer
Lou Adier bought the screen rights, and a
film was made in 1975.
Classic
Horror Elements
"Rocky Horror" blends many classic
horror
and science fiction film elements. It's
the story of a straight-laced young couple
who stumble upon a remote castle. There, a
hedonistic group of aliens is partying, led
by Dr. Frank N. Furter, who's making a
Frankensteinian creature named Rocky.
Amid its boisterous pop music score.
"Rocky Horror" is marked by leering, anything-goes
sexuality. But there's no nudity
on screen—the naughtiness is talked about
and implied, rather than enacted.
Tim Curry, from the Broadway show,
portrays Frank N. Furter. Other stars are
Susan Sarandon (of "Pretty Baby" and "The
Other Side of Midnight"), singer Meat Loaf,
Barrv Bostwick (of the Broadway version of
"Grease") and the play's author, O'Brien.
O'Brien's music also has been revived,
with soundtrack sales totalling more than
300,000 copies.
Olcott said the film's success stems from
audience participation. "It's the adult version
of 'Frankenstein' with a twist," he said. "It
creates a party mood which people enjoy
Half the fun of seeing the film is being in
the audience and taking part in it."
Olcott said
Audience Sings Along
viewers sing along with songs,
hiss the narrator, throw rice in the air during
a wedding scene and hold up lighted
matches during another sequence. Also,
about a dozen people each week come garbed
in costumes from the film.
these films attract sparse crowds in their Olcott said he considers the movie "a
initial release. But when revived as weekend party in itself. One week, about 15 persons
midnight features their fortunes sometimes
with and
were down in front dancing at the conclusion,"
soar, a loyal, often weird, cadre
he noted.
"This picture doesn't appeal to a mass
market," he concluded. "It's really sheer
madness. But there's nothing really objectionable
about it. It's just a very funny picture
which was done with old-time moviemaking
in mind."
Texas County Cooperates
In Filming of 'Red Ryder'
LL PASO. TEX.—A potentially impressive
film has been in the making in this area
for the past few months, according to Film-
Texas. It is "When You Comin' Back, Red
Ryder?", produced by Paul Maslansky and
Marjoe Gortner for Mel Simon Productions.
Based on the original play by Mark
Medoff, the screenplay, also by Medoff,
deals with "the mind games of a semideranged
Vietnam vet and dope smuggler
(played by Gortner) who corners a group of
seminormal citizens in a small-town diner
and gives them all a thorough psychological
workout," the Te.xas Film Commission reports.
The cast includes, besides Gortner, Lee
Grant, Peter Firth, Pat Hingle, Candy
Clark and Hal Linden. Milton Katselas is
director of the film.
The company, FilmTexas continues, enjoyed
excellent cooperation from local citizens
and officials, including former film
commissioner Norma Mayo. A portion of a
major highway in nearby Fabens was closed
by El Paso County officials for three weeks
to accommodate some of the shooting.
Of course, the community profited financially
in the form of company and crew
expenditures, and enjoyed being part of this
major production, the publication concludes.
Trans-Atlantic Enterprises has acquired
rights to Leslie Fiedler's book, "Freaks:
Myths and Images of the Secret Self" and
plans to make a documentary feature with
shooting to start in October.

. . . Rudy
. .
—
. .
AS
HC iSTON
.

I
SAN ANTONIO
JJicky Cruz, internationally acclaimed crusader
against drugs and violence, made
an appearance July 29 at the Municipal
Auditorium here. Cruz was depicted in the
book and film, "The Cross and the Switchblade"
. . . Dancer Ann Miller who was
seen in a number of musical films drove to
San Antonio from Austin, where she is appearing
in a dinner theatre show, to visit
friend Virginia Mayo, who is appearing in
a dinner theatre engagement in the Alamo
City.
The Theatrical Historical Society, as reported
in BoxoFFiCE, met here July 16 and
17 and was given a walking tour of the
downtown movie palaces Sunday, July 16.
Members of the society enjoyed a display of
the special effect lighting in the auditorium
of the Texas Theatre. The sky and garden
effect as well as the lighting of the murals
was restored by the theatres chief maintenance
engineer Robert Nigri, who spent many
hours working on the lighting. Don Mosher,
owner of RG Theatres, and William Burns,
city manager of the circuit, also served as
hosts to the fellow society members. Burns
also has been serving as the treasure
for the
society. The Texas also was opened to the
public Monday morning for a picture taking
session.
Warner Bros, is conducting a search in
the San Antonio area for an unknown 15
20-year-old, handsome young man to star
in an as yet unnamed full-length motion
picture. Vic Ramos, Warners' New York
casting director, will be holding auditions
in Dallas. He says he is hoping to find an
Anglo-Saxon with dark hair and pale eyes,
an air of British nobility, tall, slender and
lithe. Ballet or gymnastic training would be
advantageous, Ramos said. The picture
ASC
PO Box 5150
TECHNICAL SERVICES
CORPORATION
• Richardson, Texas 75080
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DOCTOR IN HOUSE—"Dr. Samuel
Spitz," noted "love doctor" paid a
vi&it to the new Cinema 6 complex in
Temple, Tex., recently to check patron.s
for "Saturday Night Fever." The doctor,
who actually is Garry Gibbs, Showtown
manager, found fun and good
publicity rather than any illness. Pictured
are (from left to right) KTCM
deejay Bob Kelly who conducted an
interview with the phony physician, the
"Docotor" and Miss Maureen Blake
who underwent test.s. Not pictured is
Bing Bengtsson, Cinema 6 manager and
engineer of the unique promotion.
deals will a child lost in the jungle who
grows up with apes. Ideally, the character
will have an untamed, even frightening manner
but with charisma and charm. Interested
actors are asked to contact Don Dailey
in San Antonio at extension 224-8570 between
the hours of 1 1 a.m. and 2 p.m.
Big John Hamilton lost his pet poodle
Buck who would have been 15 years old.
Buck's death came while Hamilton was in
Hollywood on a film assignment. Hamilton
was on location in Palm Springs for the
shooting of "Flying High," a TV pilot in
which he plays the lead heavy. Big John
also will be seen in a forthcoming episode
of "Dallas." While in Hollywood he renewed
acquaintances with John Wayne, with
whom he has appeared with in a number of
ilms, and Jimmy Stewart . . . Thunderstorms
dampened the enthusiasm of a fre
sundown showing of "Rocky" recently at
ihc Sunken Gardens Theatre, causing the
vhow to be postponed for a day. The screening
was sponsored by the parks and recreation
department. The film was named
best picture of l'.>76 and stars Sylvester
Stallone.
Bob Polunsky. whose "Micker Footnotes"
appear in the Light, was on the north shore
111 the Hawaiian island of Oahu at the premiere
showing of "Revenge of the Pink
Panther." In the audience were Peter Sellers,
Herbert l.om, Dyan Cannon, director Blake
Edwards, composer Henry Mancini and
Burt Kwouck. Also present were comedian
Steve Martin, Bernadettc Peters, Julie Andrews
and Tony Adams, executive producer.
The film is at the New Laurel Theatre . . .
William Burns, city manager of RG Theatres,
which has headquarters here, reported
that the circuit has just acquired the Citrus
Theatre in Edinburg.
Miami Ad Man, Writer New
WKAT Criticat-Large
MIAMI—Nicholas F. Spanos, local
screenwriter, journalist and head of his own
advertising agency (The P. A. System), was
appointed entertainment editor and critic-atlarge
by WKAT Radio here. He joins
WKAT's popular morning program "The
Informer" from 6 to 10 a.m. and will cover
not only motion pictures but legitimate theatre,
nightclubs, TV and various tourist and
entertainment attractions in two states.
In making the announcement, Sid Levin,
e.\ecutive vice-president and general manager
of WKAT, said: "Nick Spanos fills an
obvious vacuum in our news-oriented morning
show and it's hard to find someone with
his talent and credentials in filmmaking and
journalism.
Spanos added, "I've eliminated any and
all conflict of interest with my advertising
agency, handling exclusively nonentertainment
accounts and clients. I plan to funnel
as much time and energy into this as possible.
I may even review my own film
'Whiskey Mountain' negatively."
Spanos graduated from the University of
Southern California in 1967 with a BA degree
in cinema and journalism. He wrote
or the Los Angeles Times while an undc
graduate student.
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August 7, 197S SW-3

I
I
DALLAS
YA : .jrtipleied 32 years of serv-
liiicrsiaie Theatres Friday.
Schind many fellow work-
•M. Shw' carries with her
memories to fill a book
.utement and glamour of be-
, ...i;!\e secretary for "the No. I
; K.. . uiii in Texas." She started with
I'lictMale m IV46 with such top executives
.,, Karl Hoblitzclle. R. J. ODonnell and
John .Adams in the city's most deluxe showplace,
the Majestic Theatre Building on Elm
Sire.t where celebrities were seen coming
and going as frequently as if they were on
Broadway. .As time marched on she was
executive secretary to W. K. Mitchell. Raymond
Willie and her current boss Joe Jackst»n.
Hach in his own way made an individual
and indelible impression in her book of
memories.
Martha says she has loved every part of
her .^2 years in the exciting and ever-changing
world of entertainment and knows there
will be times when her eyes will fill with
tears after leaving the industry she has loved
so much. But she knows that she made
the right decision and can enjoy many
memories. She says she is happy that her
association with the industry started at a
time when it was truly an exciting event to
have the movie stars visit in her office,
and some, like Bob Hope, seem close enough
to be a part of her family.
Martha not only will be missed by her
fellow-workers but WOMPl will miss her
too. as she always was eager to help in
various service projects even though she
was not a card carrying member. She was
proud of WO.MPIs contribution to the community
and to the industry and showed her
interest in any way she could. We all wish
her an enjoyable retirement.
Juanita White has moved her Ind-Ex
Booking Service office irom ou^-.X. 5()ii
South Ervay to the first floor of the same
building, officing now at I24-A. The telephone
remains the same. 741-1974. The
move was effective as of Tuesday ( 1 ).
Paramount employes enjoyed a luncheon
Jul> 27 honoring branch manager Royce
Brimage who left the Dallas office to become
district manager in Jacksonville. Fla.
He will work under Wayne Lcwellcn. division
manager in the Dallas office. We extend
best wishes to Royce in his new assignment
. . . Tery Kierzek replaces Brimage
as Dallas branch manager.
Paramount also announced a preview of
the comedy "Up in Smoke." starring
Checch and Chong. The sneaks were held
in Dallas. Fort Worth. Houston and San
.Antonio Friday (4). and will open in Texas
Friday (11).
"Go Modem...For All Your Theatre Needs'
Bennie Lynch of Grimes Film Booking
says they plan to spend a lot of money for
a good radio promotion of their comedy
"The World's Greatest Kicker." She suggests
theatres book this now in time for the
football season opening here the week of
September 15.
Cinema Centers Corp. Buys
Twin Theatre in Lewiston
BOSTON—Cinema Centers Corp.. areabased
affiliate of Theatre Management
Services, has purchased the Northwood
Twin Cinema in Lewiston, Me., from General
Cinema Corp., it was announced.
Located in the well-known Northwood
Plaza Shopping Center, the modern 800-seat
twin complex boasts the latest and finest in
projection equipment and patron comfort.
Cinema Centers, along with its affiliate,
owns and operates the Promenade Twin
Cinema and Lisbon Drive-In in Lewiston.
along with over 50 screens in New England,
New York and the Midwest.
®
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SALES & SERVICE. INC.
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OKLAHOMA CITY
Jack WheUhaii. uiircd ;Uih Ceniiir>-Fo\
salesman, made his first hole-in-one
29 at the Lake Heffner South GoU
July
Course. Witnesses were Frank .McCabe and
Audie Adwell of Video Independent Theatres,
Jerry Malone and Eddie Greggs ot
United Artists and Pete Williams. Jack has
told us many times recently that he intended
to quit the game, but now we think he will
play a little while longer.
Jay and Patty lAtag are the new owneri
of the Liberty Theatre in Konawa. This is
their first experience in the business . .
In to take care of film chores were Jerry
Marshall of the Circle Theatre in Waynoka
and Max Hamm of the Hankings and
Mount Scott drive-ins in Lawton.
.
J.A. "Smitty" Smith, retired Columbia
salesman, was in town to visit with film
. . Bruce Westbrook,
friends and son Jim
Sunday Oklahoman reviewer, says of "Revenge
of the Pink Panther": "As usual Sellers
and Blake Edwards (a Tulsa native)
cook up some fanciful stunts and slapstick,
to make this a very entertaining film."
New films on local screens; "International
Velvet" from MG.M-UA. "Eyes of Laura
Mars" from Columbia. "Five Days From
Home" from Universal and Warner Bros.'
"Hooper" . . . Tulsa marquee changes:
"The Driver" and "Hooper."
A Midwestern film buyer did an informal
survey of all the films that seem to be do
ing business these days and devised this dynamite
plot outline: "The film is about a
shark who drives an 18-whecler rig and
spends a lot of time on his CB radio.
The entire film is set to '50s rock n roll,
with John Travolta playing the part of the
shark and Darth Vadcr as his "good buddy.'
"
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Truckers Find Ozoner
Welcome Slop on Road
MILWAUKEE— Because truckers cannot
get their big vehicles under the gates at
drive-ins. they go to the movies in ordinary
cars— which for them is not the same
thing. That is. until John Anoszko. who
owns and operates the 59 Outdoor located
just east of Waukesha and west of here,
opened up a service road to accommodate
the truckers. This idea has been received enthusiastically
with more and more of the
rumbling rigs showing up.
It all started about three years ago. in
1975. when Milt Rusch. a trucker from
Waukesha who used to appear at the drivein
with a semi-trailer truck full of his
friends, hit upon the idea of hauling a flatbed
behind his semi-trailer. The film feature
happened to be "White Line Fever." and
Rusch decided to make a real live party
out of it. The idea caught on. Soon other
truckers also were hauling flatbeds. "This
whole thing seems to mushroom each year."
says Anoszko. "These people really have
themselves a good time." Not only is there
room to dance on a flatbed, but there's
room also to rela.x in lawn furniture, play
cards at card tables, tend to brats and cooking
grills, and quaff some of the brew that
Milwaukee is noted for—from half barrels.
On a Saturday night in July, standing
outside the drive-in entrance near the marquee
which listed a triple offering "Cannonball."
"Gumball Rally" and "The Swarm."
was a long double line of diesel trucks.
Earlier this summer when he booked "Convoy"
(all about CBs and trucker power),
which appeared to be a natural attraction
for truckers, Anoszko contacted Rusch and
plans were made for another flatbed party.
However, it was postponed until July when
it became known that most of the truckers,
those regarded as drive-in regulars, were
on the road.
When Journal reporter Ron Elving asked
Anoszko (who collects a per head admission
before a truck and its flatbed can roll
on in) if there are any problems, he replied:
"Ifs just one helluva big picnic. Everybody
gets along fine and has a good time. Ifs
always been a clean deal."
In what has become a traditional
practice
with the truckers, as their convoy rolled into
the drive-in grounds, they first made several
tours of the lot while blasting their air
hoses. They then parked, fired up the grills,
tapped the beer and settled down to chat
and watch the features.
New Haven's Loews College
To Be Razed by Rosencrantz
NEW HAVEN—Nathan Rosencrantz.
president of Rosencrantz Associates, disclosed
plans to raze the long-shuttered,
1,200-seat Loews College Theatre, with intent
of donating memorabilia to area nonprofit
organizations.
The Rosencrantz interests acquired the
cinema and adjoining property two years
ago for some $750,000.
Theatre Once a Plush Picture Palace
GRAND ISLAND. NEB.— Longtime
area residents remember the Capitol Theatre
as the plushest movie palace and vaudeville
theatre in town during the golden age
of Hollywood, according to Jeff Sorcnsen
of the Daily Independent. His story about
the venerable house is reprinted, in part,
below.
Opening in March 1927 with the silent
film "The Love Thief" starring Laura La
Plante, the Capitol featured hundreds of
comedians, singers and vaudeville performers
over a period of 25 years.
Gish, Stanwyck, Others
Such well-known stars as actresses Lillian
Gish and Barbara Stanwyck and magician
Harry Blackstone played on the stage
of the Capitol, a theatre once decorated in
a grand, elaborate style.
"Everything was done with a lot of showmanship."
explains Wally Kemp, who managed
the theatre in 1937 and from 1940
until 1951.
"It might have been kind of corny, but
we liked it." he says. "Nowadays they come
in and want to see Robert Redford. and the
surroundings and luscious seats don't mean
a lot—that stuff is gone with the wind."
Kemp reports that the ceiling was once
dark blue and was sprinkled with flickering
stars and that a machine created an optical
illusion above of moving clouds. Artificial
vines and colored lights covered the walls,
and sculptures adorned the boxes on either
side of the stage. A maid was kept on duty
at the mezzanine level, which was once a
plush lounge with tapestries and luxurious
chairs.
.At that time, the bill tor an evening often
included a feature-length movie, a newsreel
film, several musicians and a comedian. The
silver screen was then on counterweights
and could easily be moved up and other
backdrops put down in its place for stage
shows, he recalls. Dressing rooms were kept
for traveling performers, and the Capitol
Orchestra filled the pit in front of the stage
near the Wurlitzer "wonder organ."
Organ Has Been Sold
Like maiiy of the other furnishings in
the theatre, the organ has been sold, and
Louella Davis, the current Capitol manager,
says she thinks the instrument is still in
town, but efforts to locate it have so far
been unsuccessful.
Kemp explains that during the '.^Os and
'40s an artist was hired by the theatre to
design displays and posters, which often
filled the lobby and showcase. He says that
"it was after World War II when things
changed. Then the old atmosphere didn't
sell tickets anymore."
The bill changed three times a week, says
the former manager, and admission prices
were as low as 25 cents for the main floor
and 15 cents for the balcony.
When Barbara Stanwyck and her first
husband. Frank Faye. played in the traveling
show "Tattle Tales" here in the late
'.^Os. tents were set up in the alley behind
the theatre to accommodate all the performers,
he explains.
Lillian Gish was in Grand Island in the
late '4(h to star in a stage version of "Bringing
Up Father." according to Kemp. Some
other big-name acts to appear at the Capitol
included composer Sigmund Romberg and
his orchestra and Eddie Foy and his Seven
Little Foys.
Performers could easily be booked into
Grand Island because many of them played
in Omaha and would stop here on their way
to Denver.
Islander Warren Conncll. who worked at
a business across the street from the Capitol
during this time, says that vaudeville and
live touring shows were already on the decline
by the late '20s.
"The movies ruled out a lot of the vaudeville
acts," according to Connell. While the
silent films hurt live theatre a little, the
sound pictures eventually put an end to
most of vaudeville, he says.
Yet in the late '20s and early '30s Islanders
still had a wide choice of live entertainment.
The Bartenbach Opera House pre
sented traveling shows, the Majestic Theater
featured vaudeville acts and the Michelson
and Empress Theatres and the Liederkranz
offered live performances.
Fred Travelena Promotes
'Buddy Holly' in Kenosha
KENOSHA. WIS— Actor Fred Travelena
made a personal appearance at the
Roosevelt Theatre here recently to promote
a local run of "The Buddy Holly Story."
Travelena portrays the deejay who is determined
to play a Buddy Holly song,
"That'll Be the Day." on the air for 24
consecutive hours and locks himself in the
studio to do so.
At the Roosevelt, he signed autographs
for at least an hour and chatted with fans.
He also did a live broadcast from the theatre
lobby with "Big Tom" Rivers over
WRKR-AM-FM of Racine. The comedianimpressinonist
then met with other local
media representatives at a press luncheon.
Travelena's father, also named Fred, was
a singing waiter with Frank Sinatra in New
Jersey in the 1930s. The younger thespian
sa;d Sinatra also had aided his career. He
has appeared on the "Tonight Show" and
other TV talk and variety shows.
UA Dominates NY Theatres;
Three Films on 200 Screens
NEW YORK— United Artists has been
dominating the Greater New York area recently
with three major films playing at
nearly 200 theatres, it was announced by
Al Fitter, senior vice-president for domestic
sales.
The pictures are "Con\o\" which has
played al 63 Red Carpet theatres: "The
End." which opened July 5 at 50 Premiere
Showcase theatres, and "The Last Waltz,"
which has been slotted at 13 select theatres,
including the Ziegfeld.
BOXOFFICE :; August 7. 1978 NC-I

I DeKclir*
'
A
'
Color 'Panther' Green
In Minneapolis Dates
MINMiAI'OI.IS-HK- l';nk r..iMh.-:
Cok or
threatening, it was a week litcrallv designed
in heaven (or exhibitors hereabouts. -And
speaking of that lofty place. "Heaven Can
Wait" in a fourth week still was a divine
750 at the Park Theatre. -Sgl. Peppers
I-onelv Hearts Club Band" had an odd bow;
It was indifferently received at the .Academy
but scored heavily at the .Souihdale
and ended up with an over-all 215. "Dona
I- lor and Her Two Husbands" at the Kdina
II made up a trio who attracted a 2.^0.
Other newcomers hit close to the average
mark, except "Dear Inspector" at the
World. It gasped out a 50. indicating very
litil.'
inspecting, indeed.
(Avt^rag* Is lOO)
Academy. Souihdale—S«1. P«pp*r's Lanely
-" " - (Univ), Isl wk
e—|aw( 2 (Univ). 6lh wk
(Co!). Sth wk
>T«ng« ol Itie Pink PoDllie
:—Dona Flor and Her Two Huabands
al Valvol (MGM)
Small Community Screens
Classic Pictures Weekly
k \\1 NN A \l I', I av lilms. sponsored
b> ihc .Mid- Nebraska Community Action
Program, are being screened here weekly,
according to the Cirand Island Daily Independent.
I he pictures are exhibited for the
public Wednesday evenings at H p.m.
Beginning July 12. the series will run
until Wednesday (2.^), lilms already shown
M \\ SI VI I I KS \l SI NN—
NchI> appointed .Minneapolis branch
nianu)>er for Sunn Classic Pictures is
Randy Green, it was announced recently.
Ctreen (pictured above) has accumulated
several >ears in the industry
and will lend much to the future
growth of the Twin Cities operation,
the company .says. Most recently he
served as operations supervisor in the
area. Also new In the Minneapolis office
are Brian Erickson, operations assistant,
and Nancy Tupper, secretary.
New .*Siiiin offices are located at 5325
West 74th St., Kdina.
Successful 'Heaven' Promo
Puts Manager on Cloud 9
PORT WALTON BKACH. FLA.—
simple but effective idea was used recently
to promote the opening of "Heaven Can
Wait" at Ihc .Santa Rosa Cinema 3 here.
Manager Tony Bruguiere of the Ogden-
Perry-owncd theatre, together with WNUE
Radio, created the "Heaven and Angel"
weekend. Ad spots worth SI. 700 were
played 350 times over a 60-hour period,
urging listeners to call in to win a trip to
"heaven" with their very own "angel." Suc-
include "My Name Is Nobody," "How to
Irame a ligg" and "Cockeyed Cowboys of cessful callers won passes to the theatre and
Calico County." Future movies are "Rooster became eligible for the grand prize, a sevenfoot
tall cardboard cutout of Warren Beatty
Cogbum." "McHale's Navy Joins the Air
I 1 tree" .iiul "Angel in .Mv Pocket."
with angel wings.
Design — Sales
Installafion — Service
Xe^^'
^a t!>f
Ci-^'
%o
PO Box 16036
Minneapolis, Minn 55416
(612) 920 2910
MINNEAPOLIS
Jhe .Midwest Knlertainment annual golf
,>uting was held July 24 at the Forest
Hills Golf Club in nearby Forest Lake, and
was a huge succe-s. Totally perfect weather
combin^-d with the golfing ard th; cveni\
other lures left Filmrow a virtual "ghost
town." The golfers and all other attendees
gav.' the outing "rave reviews."
Don Palmquisi, 20th Century-Fo\ branch
oflic' manag.-r. is back at his desk full time
follciwing his Ma\ 25 heart attack. Palmquist
has his old zest and zing— but don't
offer him a cigaret: He quit "cold turkev."
"How could anyone have such a foul habit?
demands the reformed pack-puffer.
The Revilla Theatre, Renville, owned and
operated by Jim Yates, closed July 21 . . .
Roger Dietz. former Columbia branch manager
here and now in Grand Rapids. Minn .
heading up the Rialio. Rapids and Pine III
Drive-In. is battling back from a recent illness.
Dietz would greatly appreciate phone
calls or cards and letters from his countless
area friends and cronies.
Most area exhibitors will hate to see this
particular summer end. "It's been an excellent
season." they chorus. Often-rainy
weather has translated into moviegoing
weather— and yet enough nights have been
clear that the drive-ins ar* sharing in the
bounty. One exhibitor said: "It's really been
generally strong since last October. ' Current
attractions are so strong that lengthy runs
are clearly indicated, and major companies
are scrambling for screens as the summer
rolls toward its close.
"Star Wars" in rerelease h.is been sensational.
It's not improbable that when the
picture is "vaulted." in September, its gross
total will be close to a quarter of a billion.
Incredible . . . Frank Zanotti. Universal
branch chief, gave "The Greek Tycoon" a
quick sub-run break in the Twin Cities area,
springing the boxofficc success of July 2S
'Grease' Promo Involves
Radio Station Giveaways
I'll ISIU RCill ReJslonc Ihcilrcs pub
licity director lid Knudson and his associates
engineered an eflcciive promotion for
their Showcase Cinema run of "Grease."
With the cooperation of W.XKX Radio.
"Cirease pax" were given awa\ bt.-twxvn
luniiK promotions of the film.
Vhk^'A.
LOW PRICE
FAST SERVICE
;iuw siMvicr company
ioxon ii_L

. . South
. . excellent
. . low
. . located
. .
. .
MILWAUKEE
Jj^nother full-length film is being shot in
the picturesque North Woods area of
Wisconsin. Marshall Films of Los Angeles
is shooting a science fiction story and got
the cameras rolling shortly after July 4 in
the Lake Tomahawk, Harshaw, Woodruff
and Hazelhurst areas. The movie is as yet
untitled but as the story-line goes, a monster—
part fish, part mammal and part human—
is reported to be murdering people
in the region around Lake Tomahawk. The
local sheriff whose job it is to stop the
monster is played by screen veteran Aldo
Ray. Gloria De Haven has a dual role, that
of a grotesque hag (she needs four hours of
make-up time each day to turn her into a
wrinkled old woman) and a middle-aged
pathologist. Another actor, Marshall
Thompson, portrays a doctor. Altogether,
45 actors and production workers are involved
in the filming with the cost estimated
at $1,000,000. Some of the footage also has
been shot in the science laboratory at Minocqua's
Lakeland High School. Michele
Marshall, producer, was counting on completing
the filming by the end of July.
Dale Kuntz, who is organizer and president
of Friends of Old Films, has arranged
a week-long series of silent films to be
shown at the Milwaukee Art Center, where
he is a member of the staff. Beginning
Wednesday (9) with Charlie Chaplin's "Gold
Rush." the series continues with "The
Strong Man," a 1926 film with Harry Langdon.
Douglas Fairbanks stars in "The Black
Pirate" and Lillian Gish in "Broken Blossoms"
(1919). The final two offerings are
"He Who Gets Slapped." a 1924 film starring
Lon Chaney. and "Ben Hur" to be
screened Wednesday (16). The films are to
be shown without charge and all start al
8 p.m.
The Oriental Landmark Theatre on the
city's east side had a tie-in with WZMF
Radio July 29 for "The Grand Finale
Costume Party" with live music in connection
with the midnight showing of "The
Rocky Horror Picture
Show."
"Breathtaking, suspenseful winter scenes
filmed on location in our own Eagle River,"
read the promotional pitch in the newspaper
display ad in an Fagle Rivei weekl>
paper as "Damien-Omcn 11" opened a twoweek
run at the Vilas Theatre in July. The
Vilas County News-Review gave the event
good play with the reproduction of three
photos that had been taken while the film
was being made locally. There was the
drowning-under-ice scene involving Lew
Ayres, another of Ayres chatting with Mrs.
R. M. Murphy at whose magnificent lake
home part of the movie was filmed and a
third of actress and Academy Award-winner
Lee Grant as she applied make-up during a
time-out. The news story reviewed the filming
made in the area, stating that "a number
of local adults and children were hired by
the 20th Century-Fox crew to serve as
stand-ins and as the skaters at a birthday
party which culminated in the film drowning
scene." The actors and crew come from
previous filming at Lake Geneva and were
headquartered in Eagle River at the Chanticleer
Inn and four other local motels.
Another photo in the same paper, printed
a week before, had been taken at the world
premiere of the picture in Chicago. It showed
some of the
550 moviegoers who attended
the $100-a-plate social hour and dinner
held at the Chicago City Centre Holiday
Inn. Gentlemen were given a copy of the
book version of the film and ladies were
presented with a long-stem blood red rose.
In keeping with the theme of the picture,
d'nner tables were set with white china on
black tablecloths and featured floral arrangements
consisting of black spider mums.
bla.k leaves, white dais'es. one blood red
rose and a dead branch on which perched a
black raven.
Filmgoers living in .Madison, the state
capital, can take advantage of a bargain
admission of .$1.50 by attend rg either the
West Towne Mall C-nema I & II or East
Towne Mall Cinema I & II before 2 p.m.
Both twin houses are owned and operated by
General Cinema Corp.
The 23 Outdoor near Ripon had a "just
for kids" tie-i.n with the local A&W restaurant
in connection with the Walt Disney
"The Jungle Book." All children, 1 1 and
under, who attended the picture were given
a coupon good at the A&W; "Buy one 25-
cent cone and get one free" . . . It's "ladies
night" every Thursday at the Eagle Outdoor
Theatre. They get in for half price.
'Family Night' Features
Gifts for All Attending
SCOTTSBLUFF. NEB. — The manager
of the Commonwealth Theatres Carena
Drlve-In.
Robert Luehring, staged a "family
night" for the seasonal opening of the
ozoner. Featured was a giveaway of key
chains, coasters and other prizes to all patrons.
During intermission, flying saucers were
hurled from the roof of the concessions
stard with edible prizes offered to those
ca'ch'ng what were really paper plates.
Door County Business & Investment Properties
FOR SALE
1.) A Door County landmark . . . deluxe restaurant .
in Sturgeon
Bay, Wis. ... 2 diningrooms, 2 bars, large kitchen plus rental rooms . . .
terms at $325,000.
2.) Successful Supper Club .
ation . . . $159,000 with terms.
of Sturgeon Bay
The Carisch Theatres 53 Auto Vu at
Rice Lake, Wis., has a flea market and
swapping center every Sunday morning.
Admission is 50 cents per car. A recent
Sunday evening double-bill (with the area
opening for movies at 8:.30 p.m.) included
Disney's "Hot Lead and Cold Feet" and
'Freaky Friday." In this area flea markets
are a regular Sunday feature at 59
Outdoor. 15 Outdoor and Starlite 1. The
15 Outdoor offers free admission to buyers
and sellers and, like 59 Outdoor, has market
hours from 9 a.m. to 4 p.m. Starlite 1
opens its flea market on Sundays at 7 a.m.
In Madison, Mid-City Theatre has a Ilea
market also from 9 a.m. to 4 p.m.
3.) Unique business in Sturgeon Boy area . . . bar v
tal cottage . . . $99,000.
4.) Large Sturgeon Bay Bar .
land contract . . . $150,000.
building
deal family operth
store and separate ren-
down payment .
5.) Rental Property Investment ... 3 brand new 4-1 bedroom apartment buildings
... in new Sturgeon Boy Subdivision ... all presently rented .
$75,000 per building . . . entire complex $225,000.
H
Details upon request all replies confidential
James P. Norton, Broker
J. P. Norton Real Estate, Inc.
149 School St., Chilton, Wis. 53014
phone 414-849-9718—849-9565
IE
August 7, 1978

'
. . John
PES MOINES
M.,
• t'loducikms and Heartland Pro-
K ...4 received awards ai the recent
Distributors Assn convcn-
:•; -.
t Iil;ii
:; ..;•.; ihL- Academy of Cinema Graphic
A:. The two companies walked off with
four o! the seven awards presented. Heart
land won recognition for Sammy" as the
hest
children's film of the year and the star
of that picture. Eric Burr from Pleasant
Hill, was named best actor of the year.
Mark. IV won the award for best picture
with "All the Kings Horses" and star Dee
Wallace won the best actress prize for her
rwie in the same film . . . Heartland has
announced the release of "Nile Song." A
premiere showing is expected here within
the next few weeks.
Rick Sands of Long Island is the new
sales trainee at Columbia. Incidentally, his
father. Ernie Sands, has worked in the film
business as general sales manag.-r for Paramount
and Allied Artists for a combined
total of over 30 years . . . Columbia office
manager Patty Crouse is vacationing in California
for two weeks, visiting friends and
relatives . . . Our sympathy goes to Linda
Stewart who has experienced car trouble
every day for the pasi two weeks.
As reported last week, the Dubinsky
Bros. Lorum 4 here tied in with two local
radio stations for an unusual promotion of
"Revenge of the Pink Panther." Patrons
donated four bananas (correction of previously
reported amount) for admission to a
special screening of the film. Dubinsky
Bros, thought 600 bananas, to be donated to
the Des Moines Children's Zoo. would be a
good take. However, about 3.200 were collected
and the theatre had to schedule a
second showing . Johnson of the
Iowa Theatre in Onawa was in town July
26 visiting relatives.
Lniversal'ii Mike Dunn and his wife Donna
are the proud parents of a baby girl. We
send our congratulations.
to be doing well recovering from recent
surgery.
The old watering hok, "famous" for
years here, closed July 29. There are some
who will mourn the passing of ihe Film
R.nv T.ivern.
October Opening Set
For River Oaks Four
CHICAGO—An early October opening
is expected for the newest theatre in South
Suburbia, the River Oaks 4. It is located
to adjacent the River Oaks Theatre at 300
River Oaks Dr.. Calumet City, III.
The River Oaks 4 will offer the filmgocr
the best in motion picture enjoyment. Plu^h
rocking chair seating with plenty of stretchout
room and the latest in sound and projection
systems are equipment features.
Special attention is being given to the River
Oaks 4 custom-made screen which will be
of a size to fit all ratios of film from the
normal 35mm to the largest of the
"scopes."
In the tradition of its three sister theatres,
the River Oaks 4 will offer ample free
parking with matinees presented daily.
The River Oaks 4, the most recent Plitt
Theatre shopping center project, was designed
by Finck. Stowell and Frolichslein
of Chicago. Richard Hoffman & Co.. also
of Chicago, is doing the construction.
^^^Sound and
Nationwide
Projection Service
on all brands.
RCA Service Company. A Division of RCA
76?0 Gross Point Road. Skokie III 60076
Phone (3121 478-6591
f L\f:K.\MA IS L\ «»ii»7f

SIrongsville,
Beatly's 'Heaven' Puis
Cleveland on Cloud 9
CLEVELAND—-Heaven Can Wait" has
that star quality at the boxoftice with a 580.
followed by "Grease" with a 370 in its fifth
week. "Jaws 2" in its fifth week also is still
swimming strong but is lagging behind. "The
Swarm" had impressive opening week figures,
as did "The Cat From Outer Space.'"
"The Cheap Detective" was still packing in
film fans in showy numbers.
(Average Is 100)
2 thealres—Coming Home (UA), 9th wk 95
2 thealres—Convoy (UA), 3rd wk 90
4 thea.ref—Heaven Can Woit (Para), 3rd wk 580
5 theatrv;-The Cheap Detective (Col),
4th w£ 225
5 theatres—Greose (Pa.-a), 5th wk 370
5 theatres—Jaws 2 (Umv), 5th wk 270
6 thealres—The Cat From Outer Space (BV),
Isl wk 23C
6 thectres—Good Guys Wear Black (SR),
2nd wk 105
6 theatres—The Swarm (WB), 1st wk 255
CLEVELAND
The Cleveland Play House, America's first
professional repertory theatre, announces
its 1978-79 season with the opener
by Margaret Hamilton. She will star in
Emiyn Williams' psychological thriller
"Night Must Fall." Ms. Hamilton is an
alumna of the Play House.
"The Last of the Mar.x Brothers' Writers"
also will be presented this year. A
prominent guest artist is being sought at
present for the leading role of Jimmy
Bryce, raconteur, ex-vaudevillian. one-line
stand-up comic and former Marx Brothers'
writer. There will be a special preseason
opening at the Play House of William Windom
in his one-man show "Thurbur." Windom's
Hollywood roles include "Escape
From the Planet of the Apes," "Brewster
McCloud" and "To Kill a Mockingbird."
An evening of vintage comedy films was
presented at Case Western Reserve's Hillel
July 22. The admission-free event was open
to all young adults and featured were comedians
Laurel and Hardy, W.C. Fields,
the Marx Brothers and favorite cartoon
characters.
An interesting letter to the entertainment
editor appeared in the Plain Dealer: "As
a fellow artist and Glenville classmate of
Jerry Siegel and Joe Shuster. the creators
of Superman. I think the city is a long time
overdue in bringing the boys back to Cleveland
and bestowing on them the honors
they have been deprived of since the birth
of Superman in 1938.
"A suggestion was made last year to erect
Ohio Gov. Rhodes
Bill
Despite Pleas
COLL.VIBU.S— Despite picas by Jack
Valenti and others affiliated with the Motion
Picture Ass'n of America. Gov. James
A. Rhodes signed House Bill 809. to outlaw
blind bidding and other film distributing
practices on July 24. The bill will become
effective October 23.
Gov. Rhodes made no comment on the
signing, though it was said that several top
entertainers, including his close friend Bob
Ho{>e, reportedly called the governor urging
him to veto the bill.
The measure not only outlaws blind-bidding,
but also bans distributors from making
deals for any films that have not been
tradescreened. It also will prohibit license
agreements to show movies if an owner has
to pay a distributor based on boxoffice receipts
or attendance. In addition, producers
may not collect advance payments for films
more than 14 days before they are available.
The law sets up extensive requirements
for distributors to seek bids from exhibitors,
including trade-screening a film in one of
the state's five largest cities during the bidding
process.
Exhibitors have argued the producers use
a statue of Superman in the downtown area
so that visitors coming to Cleveland would
be aware that the city is famous for more
than being the home town of Bob Hope and
the Cleveland Orchestra. Warner Bros, soon
will release a multimillion dollar film. "Superman.'
and I doubt if Shuster and Siegel
will even get a credit line.
"Why couldn't it be arranged to have the
premiere of that movie right here in Cleveland,
where the greatest cartoon hero of the
century was born 40 years ago? Let's get
this project going "faster than a speeding
bullet.' " (Signed) Irwin L. Horowitz. Warners,
take note!
Case Western Reserve University Film
Society showed three films this week including
""The Opening of Misty Beethoven."
""A Member of the Wedding" and four classic
comedy shorts starring Charlie Chaplin.
Debbie Reynolds will open the Front
Row's fall series with her singing and
dancing show the week of September 5. And
even though Frank Sinatra appeared at the
Coliseum in June, the rumor persists he'll
appear at the Front Row in late November
or early December.
Jonathan Forman, director,
Cleveland International
Film Festival, screened his next
Signs Blind-Bid
From Valenti
the bidding process to raise money for film
production. Operators argued they have
been required to put up money they had to
borrow to get unseen films, and many have
been losers, with no way for operators to
recoup losses. Producers argued the advance
bidding was necessary to allow scheduling of
films at opportune times. Valenti said Ohio
exhibitors will be much later in getting highdemand
films than those in the other states.
Valenti said that the Ohio bill was "special
interest legislation that benefits large
theatre chains and large independent theatre
operators, and not the general public.
Actually, advance bidding is in the interest
of movie-goers. It allows the truly entertaining
film to be scheduled for release at
Christmas or Easter or the summer, and not
delayed." He predicted that Ohioans would
not see the "really important films" until
three to four months later than the states
that do not have the restrictive legislation.
He also said that ticket prices would go up,
because once films have been proven to be
popular in other states, local theatre owners
would bid higher and have to recuperate the
cost of those higher bids at
the boxoffice.
attraction "The Lacemaker" at Motion Picture
Sound July 24. His present attraction.
"Madame Rosa." has proved so popular
that he has held it for four weeks and is
considering another holdover. Kathleen
Hackman. executive assistant to Forman.
is a student at Case majoring in film and
art history. Ms. Hackman was co-chairman
of CWR University Film Society from
1975-78. She sponsored a Lina Wertmuller
event and is planning to study at the Sorbonne
in Paris this fall.
Wednesday night is festival night at the
Cleveland Museum of Art and the large
crowds attest to the popularity of the entertainment
offered, all without charge. Wednesday.
July 19 the program began at 5:30
p.m. with a concert by the Mark Gridley
Jazz Quartet. All four musicians are associated
with music education in Cleveland,
Mark Gridley. the flautist, has played with
Sammy Davis jr.. Andy Williams. Steve
Lawrence and Eydie Gorme. Vic Damone
and many other stars. Drene Ivy. the pianist,
has appeared with Lou Rawls and
Gladys Knight. After one hour of leading
edge jazz almost everyone adjourned to the
sculpture garden of the museum for a box
(Continued on page ME-2)
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CLEVELAND
(C ontini p..gc Mt
^^'^
lunch in incredibly beautiful surroundiniiv
Ai 7 p.m. a BBC-produced movie or
Helen Frankenthaler (a coniemporarv
artist) was shown and ai 7:30 p.m. "Animal
Crackers." featuring the Mar.x Brothers was
presented. Also at 7:30 p.m. for those with
differ.-nt tastes, a gallery talk on Paul K.lee
was available. Hundreds of people were in
line to take advantage of the 1930 Mar\
film.
All during the year this outstanding institution
presents a potpourri of visual and
auditory entertainment that is unsurpassed
in our city and it is most gratifying to sec
the public response to the efforts of the
museum staff.
Everj weekend the Montrose Dri\j-ln in
Fairlawn. an Akron suburb, becomes .i
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Attractive Promotional Material;
busy, bustling, successful flea market. It is
one of those rare circumstances where
everyone concerned gains an advantage-
Lou Raiener. the genial owner of the Montrose,
explains the workings of this Sunda\
business for his theatre.
There are 375 vendors who come from
all over the country, even as far away as
California. Many vendors arrive on Saturday
night and buy admission to the theatre
and are then permitted to park iheir vehicles
overnight. The grounds of the
theatre
afford a well-protected area in which to
park and sleep. Of course Lou earns extr.i
admissions to his theatre and sonw addi
tional business for the concessions.
On Sunday each vendor pays S2.00 rem
for his sales position and ea^h of the 1.81)0
cars that appear on an average Sundas
pays 50 cents lor parking. Lou estimates
that the l.SOO cars bring at least 8.(K)()
people into the flea market. The shoppers
havj a happy time hunting for barg.iins.
the vendors do a brisk business and the theatre
generates income on what would be
otherwise vacant time and the concession
business is great. In plain English, everyone
is happy—a rare occasion in the theatre
industry.
Bruce Stem held a critics' screening ai
Motion Picture Sound of "Hooper" starrlne
Hun Rexnolds. A ten day radio promotion
on WDHCi was very exciting and culmi
M.iicd in .1 phone call to the winner from
Hurl Reynolds July 28. Listeners mailed in
.1 c.ird with the answer to the question.
Wh.ii question would you ask if you h.iJ
.1 phone call with Burt Reynolds?" "Hoo|v
er" opened on 12 screens Friday (4).
Bill Aiidcrhall, 20th Century-Fox branch
manager, is enjoying a very, very happ\
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week and looking forward to many more
with the grosses from "Star Wars." It is on
1 1 screens in Cleveland and 52 total around
the territory.
"Alice in Wonderland," directed by Norman
McLeod was shown at the Cleveland
Museum of Art July 27. Stars are Gary
Cooper. Cary Grant. W.C. Fields, Jack
Oakie. Roscoc Karns, Edward Everett Morton.
Sterling Holloway. Edna May Oliver
and Baby LeRoy.
Mare Bladd, United Artists
regional publicist
flew into Cleveland last week for the
special screening of Peter Sellers" "Revenge
of the Pink Panther" at Loews Village Theatre.
Marc personally greeted the media
with his warm winning way!
Central Ohio Chosen
As 'Brubaker' Site
COLUMBUS—Central Ohio has been se-
of the action will occur at a former prison
farm in Junction City, about 40 miles from
Columbus. This prison farm was phased out
as a branch of the old Ohio Penitentiary in
1967 and served as a treatment center for
psychotic prisoners until 1976. when it was
sold. The studio has signed a five-month
lease for the former prison farm, which will
be reconstructed for the film.
Prison scenes for another film, "Harry
and Walter Go to New York," were shot in
1975 at the Mansfield Reformatory. However,
this is the first full-length film to be
shot exclusively in this area in 20 years.
Filming of "Brubaker" must start in six
weeks, because action is set in the summer.
and cornfields— an essential part of the plot
—must be green for the shooting. It casting
problems are not settled soon, the script will
have to be rewritten, to accommodate the
change of colors in the fall.
Rafelson originally wanted to sign Jack
Nicholson for the lead, but he had other
commitments. The title character, Brubaker,
is a warden who is appointed superintendent
of a Southern prison farm operated
by trustees. Reform-minded, he encounters
obstacles and conflicts with the inmates.
Ms. Barnum said several state agencies
worked together to lure the film to the area.
The Ohio Department of Rehabilitation and
Corrections assisted in locating the prison,
the Bureau of Employment Services will
screen applicants for the roles and the Natural
Resources and Agricultural departments
will give free technical advise.
To date, the film bureau, formed in 1975,
claims to have brought more than ten films
to Ohio, adding about $7,000,000 to the
economy.
'Night Flowers' Shooting
Continues in New Jersey
NEW YORK—"Night Flowers," starring
Jose Perez and Gabriel Walsh, has entered
lected for the shooting of "Brubaker" by
20th Century-Fox, because the area
has "one of the few empty prison farms
that's privately owned in the entire country,"
announced Mari Barnum of the Ohio
Film Bureau, a division of the Ohio Dept.
its fifth week of shooting under the direction
of Economic and Community Development.
of Luis San Andres.
The prison drama will need as many as
Julie Garfield and John Bartholomew
1,100 local extras, as well as a cast of 80
Tucker have been signed to featured roles
in the motion picture which filming in
is
speaking roles, half of which will be local
the streets of Hoboken and Jersey City,
talent.
"Brubaker," to be directed by Bob Rafelson
N.J.
("Five Easy Pieces'"), was reported The psychological thriller is being produc-
budgeted at $5,000,000, half of which
ed
is
Sally Faile for Willow Productions
by
expected to help the local economy. Most
a script by Walsh. Larry Pizer is the
with
director of cinematography and the executive
producer is Ronald Jeancon.
Joan Blondell, Jeff Blum and Mary Jo
Catlett have been added to the cast of "The
Champ."
YES
There is another booking and
buying agency in the Cleveland,
Cincinnati, and Detroit exchanges.
Youngster Learns Theatre
Operation in Seguin, Tex.
SEGUIN, TEX.— Bill Pressly, a youngster
from Dallas who turned 12 years of age
last December, is "a full-fledged operator."
Bill
Pressly, a 12-year-old Dallas native,
is seen here with the projection
system at the Palace Theatre in Seguin,
Tex., which he operates in the summertime.
His uncle, George Roscoe, tells
BOXOFFICE that the boy is a professional.
according to his uncle George Roscoe of
Seguin Theatres here.
Young Pressly has spent his summers in
this town since he was seven. He started
out sweeping up popcorn, and taking tickets
at the Palace Theatre. Then, a year later,
he began going into the booth with his
cousin and learned to operate the projection
system on his own.
The Palace since has converted to platters
and the boy, says Roscoe, "took to this
change-over like a duck takes to water."
"He can sell tickets," continues Roscoe,
"and makes change better than our older
employes. He can check the film, make
splices and thread up. In fact he is a fullfledged
operator." His uncle added, however,
that due to a state child labor law the
boy's cousin has to stay with him at all
times and he is not on the payroll.
During his school terms in Dallas, Pressly
operates a Super 8 theatre in his home,
renting film from the local library. At
school he operates the 16mm projectors.
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August 7, I97S ME-3

The only handicap to hiring us
is not knowing where to find us.
You won't find guys like us selling
pencils on street corners. We're tation. Its function is not only to
Department of Vocational Rehabili-
skilled, able-bodied workers. We're evaluate a person's disabilities and
industrial designers. Salespeople.
Secretaries. Managers. Accountants.
Technicians. Blue collar and
white collar.
Unfortunately, though, too many
of us are unemployed.
And the irony of it is, it's not that
men and women like yourself don't
want to hire us. It's simply that you
don't know how to go about it.
Every state in this country has a
to help him rehabilitate himself.
But to help place him in a job that
allows him to fulfill his capabilities.
If you are interested in tapping
your state's supply of hard-working,
capable men and women, write to
your State Director of Vocational
Rehabilitation. His office is located
in your state capital.
Tell him what kind of business
you're in. What job openings need
to be filled. The background, experience
and skills required.
He'll be more than happy to put
you in touch with the right people
for your company or organization.
People who will appreciate the opportunity
to help your company
grow. Wtio wfll work to their fullest
potential. And help your company
— and cur nat'o'-, — :__;: _
Write: Director, State Department
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state capitol.
.AiUJiiNl 7, l''7S

—
Ozoner Owner Fights
Town's Curfew Law
By ALLEN M. WIDEM
WILBRAHAM. MASS.—In what is considered
by western Massachusetts exhibition
to be a "first," the management of the Parkway
Drive-In Theatre, in this Springfield
subuib, indicated there might be a court
suit against the town of Wilbraham because
of its 2 a.m. closing ordinance.
Harry L. Schwab of the underskyer management,
calling the town ordinance a violation
of his "constitutional right to operate,"
contends that during summer months
he cannot begin shows until 9 p.m., with
the drive-in's business dependent upon
three-feature programs, which normally
conclude after 2 a.m.
Under guidelines of a town ordinance enacted
in 1977, restaurants, theatres and
other places of amusement must be shuttered
between 2 and 5 a.m.
Continuina complaints from a neighborins
couple, have sparked threatening action
on the part of Wilbraham police and the
board of selectmen. Earlier, adult films
and patron noise triggered complaints
against the Parkway. However, Schwab emphasizes
that he does not show X product,
and, what's more, the current main attraction,
Warner Bros.' "The Swarm," contains
thousands of bees rather than undraped or
abont-to-be undraped women.
For his part, the ozoner owner comments
that no closinn restrict'ons were in effect
when the Parkwav began operations in
1950. The complaining couple, he continues,
built a house next to the theatre a decade
ago.
Mindful of the noise factor and squawks
encompassing "viewing" of the screen offpremises,
the communitv-minded Schwab
proceeded with expenditures of upwards of
SlO.nOO for a solid fence, installation of
new lighting and closing of an access road.
Three-feature programs. Schwab comments,
are no problem insofar as the 2 a.m.
ordinance is concerned during non-summer
months. It gets darker earlier, and thus the
Parkway can become operational much earlier
than 9 p.m.
At BoxoFFiCE press-time, a meeting was
to be firmed with the Wilbraham police denartment
and the board of selectmen on
Schwab's situation. "This theatre," he emphasized,
"will play three shows and I will
go to any extreme I have to appeal to the
courts for justice,"
Free Screening at Library
CAMBRIDGE, MASS.—"West Side
Story," United Artists' 1961 release with
Natalie Wood and Richard Beymer, was
shown as a free Tuesday night attraction
recently at the Central Square Branch Librarv.
Sack Twin to Grow to Quad
NATICK, MASS.— Sack Theatres will
expand the Natick Cinemas 2 to a fourscreen
plex.
Once the Source of Pride and Profit,
Are Large Cinemas Becoming Passe?
By ALLEN M. WIDEM
HARTFORD—With today's proliferation
of multi-auditorium plexes, containing 500
or fewer seats, across the New England
region, there is little to remind even the
most outspoken industry booster of the
single-standing cinema with 3,000-plus seats.
One school of thought in the exhibition
ranks points up the obvious economy of
smaller auditoriums with resultant savings
during non-peak performance times. A second
school holds for fewer performances in
a larger auditorium for prestige's sake alone.
Once a Different Story
Thirty and 40 years ago, with motion
pictures the dominant factor in American
entertainment, the very mention of smallsized
theatres invoked imagery of minimal
profitability. The desire then was for large
auditoriums— a la the 4,200-seat State Theatre,
Hartford, ard the 4,000-plus Metropolitan
Theatre, Boston. Today the Merrill
G. Jarvis owned-and-operated Flynn Theatre,
Burlington, with 1,250 seats is considered
a large-s'zed cinema in Vermont. Of
course, there are multiples with more than
1,250 seats scattered around New England,
but the fact remains that a single-standing
unit is considered large indeed if it contains
over 1000 seats.
Proponents of the
multiple concept point
to better turnover, greater patron choice
and the sporadic opportunity to use more
than one auditorium in the event of a blockbuster
or so-called "sleeper" attraction
scheduling. The variety tests the individual
exhibitor's sense of audience development,
say these same proponents.
At the same time, it must be remembered
that the ill-fated Jerry Lewis Cinemas circuit,
on a franchise approach, sought to go
with small auditoriums, with multiples to
be developed as audiences gathered in s'zc
and significance.
Product
Means Profit
Exhibition, particularly in New England's
largest cities, has proved, time and again,
that with good product, any theatre anywhere
can be a profit-maker.
It is significant that with suburban largescale
housing past the so-called "peak," real
estate developers again are eyeing longrange
prospects of apartment blocks in city
environment. This in itself augurs well for
revitalization of in-town exhibition plants.
It augurs well, moreover, for new cinema
construction. And the latter implies larger
theatres. Why? Simply because apartment
dwellers are more specialty film-oriented
than their suburban counterparts. Certainly,
it's a matter of product availability, but
when, in all truthfulness, hasn't the industry
depended on product to bail itself out?
Not by any stretch of the imagination
will there ever again be. brand-new, fromthe-ground
up. 4,000-seaters built in New
England major municipallies. At the same
time, it is conceivable that "large" houses
over the 1,000 seats Lmder one roof—can
emerge again. Such cinemas can be expected
to return profit on long-run engagements
of motion pictures acknowledged in the
trade for their extended engagement capability.
Single-standing cinemas, above all,
need assurance of audience durability the
year round.
The enormously expanded Redstone circuit
presently has the largest complex in the
six-state region—the eight-screen Showcase
Cinemas in West Springfield. Mass. The
plex is not in downtown Springfield—across
the Connecticut River—but in suburbia and
doing just fine with an audience-drawing
rang; of many miles.
The overall seating capacity of such a
house rivals that of a single-standing, intown
theatre of 30 and 40 years ago. A
"Star Wars" now can play over a year.
Never before in New England exhibition
history has a market the size of metropolitan
Springfield been capable of "holding"
film so long and so profitability. "Star
Wars" had its metropolitan Hartford prem'ere
in suburbia and then went into a
city-based plex (SBC Cinema City 4) for
spectacular move-over trade. All of which
goes to prove that if theatres are given topgrade
product, everything else falls into
place.
New Haven as Example
Where once there existed a half dozen
sizable first-run houses in downtown. New
Haven is now the home for adult film units.
Remaining larger theatres either are temporarily
shut-down or are destined for sporadic
reopening with specialized programing.
Beyond downtown, of course, exhibition
is flourishing— given product. The pattern
is repeated in Providence. Bridgeport
and elsewhere.
There are a lot of skeptics in the exhibition
ranks who will say that downtown exhibition
can never return. Yet even a cursory
study of what the major circuits across
the country have done to "dress up" intown
cinemas and to design and develop
new units, indicates what can be done to
make of in-town exhibition a viable force
anew.
A 5.000-seat theatre is not likely to position
itself suddenly in city after city simply
because of the resurgence of in-town living
in these late 1970s. After all. the 4,000 and
5,000-seaters catered to what were essentially
city audiences in a time when suburbia
at best contained single-standing 500-
seaters.
But the discernible real estate trends
point to a pattern of profitability in 1,000-
seat-and-up cinemas in the cities, given the
key ingred-ent: product.
It's been said—and with considerable justification—
in this business that you're only
as good as last night's grosses. No more, no
August 7. 1978 NE-1
less.

, . Sandy
"
'Pa rand 'Pepper'
LuJin Cily Parade
AS KN— Lniicd Aril-.;- • Re
}'.nk Panihcr." wiili .1 busk
:,\ "Sgl. Peppers Lonel\
;;..nd." with 450. .ind MGM-
l \ ;Mii;.iional Velvet." vsiih 300. gen-
.i.iicU considerable aiieniion. oser and
.itH>\e toniinuing strength of Paramounls
••C}redsf." 350: L'nivcrsal's "Jaws 2." 325:
Paramounls "Heaven Can Wait." 300. and
Warner Bros.' "The Swarm." 290.
(Average !• 100)
(WB)
Cin.m.5tt II Milloid II—Th» Cheap D*I*c

MAINE
^he Ellsworih-Trenton Drive-In doublebilled
Buenii Vista's more recent "Candleshoe"
with "Darby O'Gill and the Little
The Lincoln
People" (1959 release) . . .
Cinema, Lincoln, continued its Sunday
"family night" plan with showings of MGM-
UA's "Coma." Under the plan, there is a
$5 admission for "mom and/ or dad &
kids."
Pine Tree State exhibition might take
heed of comments expressed in a letter to
the editor appearing in the Portland Telegram.
It seems that a woman patron at the
Pat and Debbie Boone Civic Center concert
got irked indeed. "People arrived up
to 20 minutes late and streamed to and fro
past those of us sitting in the first rows off
the main floor," the letter lamented. "We
heard very little of the concert and even
less of the opening act by a comedian."
The South Portland Public Library screened
Buena Vista's "The Apple Dumpling
Gang" on a Wednesday afternoon at 2:30
p.m. Admission was free . . . Four David
Wark Griffith efforts—"Corner in Wheat,"
"Lonely Villa," "Musketeers of Pig Alley"
and "New York Hat"—were shown at Open
Space, Bangor. A "modest admission
charge" was in effect . . . The Performing
Arts Center, Bath, brought back Columbia's
"Lawrence of Arabia" (1962. Peter O'Toole.
Alec Guinness).
The Neighborhood House in Northeast
Harbor happened to screen 20th-Fox's
"Sleuth" (1972, Michael Caine and Laurence
Olivier) just when the play (written by
Anthony Shaffer) opened at the near-by
Somesville Acadia Repertory Theatre. The
happenstance sparked this commentary by
Robert H. Newall, arts critic for the
Bangor Daily News: "The camera, of
course, can roam, focus on a special object
by way of creating an
image, can influence
the viewer, and can indulge in special effects,
whereas the stage picture is 'fixed,'
this forcing the onlooker to single out his
own referents."
Film showings at the University of Maine
Orono campus: "The Lady Eve" (Paramoimt.
1941, Barbara Stanwyck, Henry
Fonda), "The Gunfighter" (20th-Fo\,
1950, Gregory Peck), "The Searchers"
(Warner Bros,, 1956, John Wayne), "Air
Force" (Warner Bros., 1943, John Garfield)
and "Paths of Glory" (United Artists.
1958, Kirk Douglas). Free admission was
in effect for all attractions.
A note from Rockland: Strand The;u:e
projectionist Richard C. Welch and wile
Clara recently returned from a vacation trip
through Massachusetts, Pennsylvania and
New York. The couple visited her brother
and his wife in Scranton, Pa., and then
motored to Niagara Falls. On their return
they spent three days with their daughter
and son-in-law in Dorchester, Mass. A
grandson and granddaughter returned with
the Welches for a visit at their home here.
CANDIDATE MEETS THEATRE OWNERS—Congressman Ronald Sarasin,
(R., Conn.), gubernatorial candidate, meets exhibition at a garden party in
his honor, hosted by longtime friend, attorney Herman M. Levy (far left). Levy
also is legislative agent for the Connecticut Ass'n of Theatre Owners. Others pictured
(from left to right) are Sarasin, Mrs. Sylvia Stieber, CATO's present president,
and Robert C. Spodick, CATO treasurer and past president. Seventy-five
guests attended.
Levy tells BOXOFFICE that Congressman Sarasin has been of "great help"
to exhibition as a member of the labor sub-committee dealing with minimum wage.
SPRINGFIELD
^^illiamstown's Clark Art Institute hosted
free showings of "Pride of the Yankees"
(RKO, 1942, co-starring Gary Cooper
and Teresa Wright) and "Pride and Prejudice"
(MGM, 1940, with Laurence Olivier
and Greer Garson).
Richard Freedman, film reviewer for the
Newhouse News Service, in a dispatch to
the Springfield Newspapers, said in part:
"Exploitation movies are usually X-rated
porn flicks shown in sleazy flea pits. But
there are G-rated exploitation films as well
that open simultaneously in respectable theatres
across the country. The people they
exploit are children too young to go to the
movies by themselves and the parents who
must take them there."
The Agawam Twin Cinemas, now on a
$1.25 admission policy (applicable for all
seats at all times), are advertising. "See the
The Sundown Drivc-
In, Westfield, now on a $5-per-carload policy
(regardless of number of passengers),
had sub-run booking of UA's "The End,"
with AIP's "Here Come the Tigers" as cofeature.
Ad catch-lines read: (for "The
End") "It'll blow your mind!" and (for the
AIP release) "Watch out Bears!"
'African Queen' at Museum
LINCOLN, MASS.—The DeCordova
Museimi screened "The African Queen,"
the 1951 United Artists release with
Humphrey Bogart and Katharine Hepburn,
on a recent Wednesday night. Admission
was $2, general public and $1.50, museum
members. The program was presented in
the outdoor amphitheatre.
Mt
lords.
Gordy will prodi The Over-
SUBSCRIPTION ORDER FORM
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BOXOFFICE August 7, 1978 NE-3

. . General
. . There
'
H r
ITFORD
on a ihenit: A lor
ni department store off East
El Street has been converted
1- showing motion pictures,
id
current, at a cost of SIOO.-
K, ....iiii; the place, called Poor Richards
Puh and Cinema, is Richard N. Dupuis.
former sales manager lor the .\rTOw
I inc. an East Harlford-based transportation
company. He is scheduling second-andthird
run attractions. The 200-seat capacity
cinema s open seven days a week.
The 1978 Samm> I>avis jr. Greater Hartford
Open, the region's ranking professional
golf event (July 26 30) had former President
Gerald Ford. Bob Hope. Pal Boone. Claude
Akins. Jimm> Dean and Willie Mays for its
CclebritN Pio-Am day
ToninKlon's Tony Raynaud is charging
SI. 50 for adults Mondays and Tuesdays as
"bargain special" at his Canton Village
Cinema (previously known as the Jerry
Lewis Cinema). The theatre was formerly
operated by West Hartford's M.J. Levine.
lndepeDd?ni area exhibitor Leonard Paul,
who recently reopened the long-shullcrcd
Central Theatre. West Hartford, with a
V9-ccnts admission in effect for all seats
at all times, now is scheduling foreign product,
charging $2 admission for the latter.
Stephen J. Rechner has been designated
cinema manager.
Another local independent, Ernest A.
Grecula. implemented a late show policy
on Friday and Saturday (to 2 a.m.) at his
Art Cinema, which has been on an adult
film policy for many yeais. The theatre
is open at 1 1 a.m.
The Hartford city council postponed action
on a request by Irving .S. Ribicoff of
Harkof Associates for authority to proceed
wiih development of a $17,500,000 indoor
amusement park off Capitol Avenue, not far
fiom the Lyric Theatre which was under the
laic A.M. Schuman's banner for many
years.
Lniversal's 'I he Man in the White .Suit "
(1952 release) and MCiM's The Picture of
Dorian (iray (1945) were shown " in Krieble
Auditorium at Irinily Ciillege.
Lynn Redgrave, at a Hartford press luncheon,
sad that she olten is annoyed by
people who assume she shares sister Vanessa's
political opinions. "I here appears, un-
(ortunalcly, to be a lot ol people who don't
know the dlference between her and me,"
the actress commented. She added Ihal
HBflB^BSound and
Projection Service
Natimiwldo - on dll brands.
>.iaKcvp..iicdn drama (she opened in
. . .
"Twelfth Night ' at the downstate .American
Shakespeare Theatre) deals with "life's great
passions That's what's so wonderUil
about it. Whether or not the car starts or all
these silly little other concerns suddenK
seem so unimportant compared to loving
Nomeone at whose hands you might die."
NEW HAVEN
Yincenl Gardenia, currently to be seen in
Paramount's "Heaven Can Wait." will
be at downstate Stratford's Shakespeare
Theatre for the month of September, participating
in workshop productions of a
new musical, in prelude to a Broadway run.
The upcoming project, staged by Michael
Bennett of ""A Chorus Line" fame, is based
on the TV play. ""Queen of the Stardust
Ballroom," which starred Maureen Stapleton
and Charles Durning. Gardenia is costarring
with Dorothy Loudon. The Broadway-bound
show has the tentative title of
""Ballroom." There is a 40-member cast.
. .
Sam Hadelman's Chesire Cinema, normally
on a 99-cents admission policy,
boosted the tab to $1.50 for subsequent-run
booking of Paramount"s ""Saturday Night
Fever" . "Whistle Down the Wind."
Pathe American 1962 release directed by
Bryan Forbes, was shown as a free Saturday
attraction at the Yale Center for British
Art.
Yet another fie to New Haven exhibition's
yesteryear passed on. Thomas Poli
Nolan, 50, part of the family of exhibition
pioneer Sylvester Z. Poli. died. He was a
retired realtor and son of Thomas and Laurina
Poli Clare Nolan. Survivors include his
wife, three dauehters, a brother and a sis-
Bucna Vista's 196.1 release. 1 he Sword
in the Stone,' hill-lcngth animated attraction,
was shown in West Haven's Ken
Strong Stadium a recent Wednesday night,
under the sponsorship of the West Haven
Community Activities Committee in conjunction
with Armstrong Rubber Co. and
Fnlhone. Inc.
Bob Kimickc, tilni reviewer for the Register,
had few tond remarks for MGM-
UA's "International Velvet."" Ihe leviewer
remarked: ""Except for some ol the final
"Rocky'-like sequences (after a disastrous
fall, will Sarah recover to ride in the Olympic
finale'.') whih are complet'jiy assembled.
Forbes has embraced nearly all the conven
tions of the childhood romance stor\ aggressively
and uncritically."
Harold Lloyd Film Screened
WAIIKIOWN. MASS tiirl Shy, .i
Paihe & RKO Pathe 1924 release slarrini;
ll.iiiild Lloyd, was shown on the rear lawn
at the Walertown Public Librar\ on a recent
Wednesday night Ihe original music scoie
accompanied. laurel & Hardy and I hue
Stooges shorts preceded ihe lealiiu-
RHODE ISLAND
^om DeLuise, inlei\iewed b\ ihc Rhode
Island press in conjunciiori with Columbia's
"The Cheap Detective." expressed
a greater preference for feature film over
TV, saying: "Television is like when people
get together for a picnic. They all look to
see what they have in their refrigerators
Ihal they could bring. "Oh. here's an old
piece of chicken. Let's make a lunch out of
it.' Movies, though, are like preparing for
a banquet. You have time to decide things
and go shopping for food."
William Holden, talking with Plantation
State media in conjunction with his newest
film. 20ih-Fox's "Damien—Omen II." ad
milled that he has worked in >ome motion
pictures because the roles paid him money,
making possible a personal involvement in
su;h other activity as conservation in Africa.
He pointed up the feeling of .African
people helping one another—no matter the
d-fficulties thai are sometimes involved.
'"There is almost an unwritten law in those
areas of the world," Holden commented,
"wheie existence itself is so tough thai you
help other people out . wasn'' :i
demand made on me in my 20 years in
Kenya that I wouldn't live up to oven if
it meant I had to deviate from my coursto
dr^e somebody .100 miles to a hospit.d
And with those roads, it takes you ihi-c
days driving 15 to 20 miles an hour."
. .
Film showings at Brown University's Lis!
.Auditorium included "Lovers and Other
Strangers." "Made for Each Other," "Boudu
Saved from Drowning." "The Earrings of
Madame De .". "Bugsy Malone."
"Breathless." "".Mcx in Wonderland" and
"Harry and Tonto." The University of
Rhode Island screened ".All the Kliips
Men" and ""High Society" in Edwards -Nudiiorium.
.
The Four Seasons Cinemas 4, East Prov i-
dence. advertised, "not at our discount
prices." with its booking of ""Convoy" m
auditorium four Cinema Corp
used full-page advertising, no less, ahead ol
Lincoln Mall and Garden City Cinema's
Rhode Island joint pa'miere of "The
Swarm," a Warner Bros, release. Such "'introduction'"
is rate in Plantation State e\
hibition nowadays . . . ""The King and I
2()ih-l o\ 1956 release with ^ul Brynner
and Deborah Kerr, was shown at the I niversitv
of Rhode Island.
Warbrook Productions and William Otr
plan to film "The Gold of Ihe Fox" li • i
a script by Peter R. Brooke.
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IMII

World Film Festival
Lineup Announced
MONTREAL—Twenty new teiitiires
and
nine shorts from the world's major production
centers have been selected to compete
in the World Film Festival—Montreal 197S
Friday (25) through September 3.
Among the features in competition will
be "An Enemy of the People," starring
Steve McQueen and Bibi Andersson and directed
by George Schaefer. which will represent
the U.S.: "Stevie." starring Glenda
Jackson and Trevor Howard and directed
by Robert Enders, the British entry: "L'Argent
des Autres," starring Catherine Deneuve,
Jean-Louis Trintignant and Claude
Brasseur, directed by Christian de Challonges.
from France: "Primo Amore," from
Italy, starring Ugo Tognazzi and directed
by Dino Risi. and "Feedback." directed by
Victor Tregoubovitch. from the Soviet Union.
In addition to the films in competition.
Serge Losique, the festival director, announced
that a number of major films would
be presented "hors concours" (out-of-competition).
These will include the new Fassbinder
film from West Germany and the
Italian production "L'Albero Degli Zoccoli"
(The Clog Tree), which won the grand prize
at Cannes this year.
rent hit "Matilda" has been added to the
festival's international jury, Losique said.
He succeeds American producer Allan Carr,
who had to withdraw because his newest
film begins shooting at the time the festival
begins.
The feature films will compete for the
Grand Prix of the Americas, best actor and
actress awards and two jury prizes. Shorts
will be eligible for the Montreal Grand Prix
and a special jury prize.
At a news conference, Losique listed the
titles of 19 of the 20 films in the feature
section: the 20th, a Canadian production,
will be announced shortly. He also said that
two or three other films would be added to
the "hors concours" category as the selection
committee still had several more productions
to screen.
France and Germany led the competition
list with three features selected from each
country, followed by Italy and Spain with
two each and Brazil, Canada, Great Britain,
Hungary, India, Japan, Mexico, the USSR
and the U.S. with one each. Canada, how-
Competing at World Film Festival - Montreal 78
FEATURE FILMS
ever, will have another feature to be announced
later.
Three of the shorts will come from
France, two from Canada and one each
from Brazil, Columbia, the USA and Yuao-
West Germany — "Die Glaserne Zelle"
(La Cellule de Verre/The Glass Cell): director,
Hans W. Geissendorfer: actors, Helmut
Griem, Brigitte Fossey, Dieter Laser. Walter
Kohut.
"Flammende Herzen" (Coeuers Enflammes/
Flaming Hearts): director Walter
Bockmayer. Rolf Bohurmann; Peter Kern,
Barbara Valentin, Enzi Fuchs, Katja Rupe.
"Zwischengleis" (Yesterday's Tomorlow's):
director, Wolfgang Staudte.
Canada— "Blood and Guts": director,
Paul Lynch: actors, William Smith, Micheline
Lanctot, Henry Beckman. Brian Clarke.
Brazil— "O Desconhecido" (L'Etranger/
The Stranger): director, Ruy Santos: actors.
Luiz Linhares, Isolda Cresta, Sonia Otticica.
Spain— "La Cite Brulee": director. Antoni
Ribas.
"La Escopeta Nacional": director. Luis
G. Berlanga: actors, Antonio Ferrandis, Jose
Luis Lopez Vazquez, Monica Randall.
France— "Un Deuxieme Souffle": director,
Gerard Blain: actors, Robert Stack.
Anicee Alvina.
"Martin et Lea": director, Alain Cavalier:
actors, Isabelle Ho, Xavier Saint-Macary,
Cecile Le Bailly.
"L'Argent des Autres": director. Christian
de Chalonges: actors, Catherine De-
Directors of all the features in competition
and most of those with films "hors concours"
are slated to attend the festival, along seur.
neuve, Jean-Louis Trintignant, Claude Bras-
with many of the stars, Losique added. Included
are such well-known actors as Jean- ert Enders: actors. Glenda Jackson, Mona
Great Britain— "Stevie": director, Rob-
Louis Trintignant of France and Lee Grant Washbourne. Alec McCowen, Trevor Howard.
(from the U.S.) and directors Rainer Werner
Fassbinder from Germany, Shyam Senegal
from India, Yasuzo Masumura from Dangereux de se Pencher au Wehors/Do
Hungary— "Kihajoini Veszelyes" (II Est
Japan and George Schaefer from the U.S. Not Lean Out of the Window): director.
Albert Ruddy, the producer of "The Godfather,"
"The Longest Yard" and the curnek,
Gyula Bodrogi, Mari
Janos Zsombolyai: actors, Nandor Toma-
Kiss.
BOXOFFICE :: August 7. 1978
India — "Ligabue": director. Salvalore
Nocita.
Italy— "Primo Amore": director, Dino
Risi; actors. Ugo Tognazzi, Ornella Muti.
Japan— "Sonezaki Shinzu" (Le Double
In addition to the films in competition
and "hors concours," some 45 other features
will be shown in various other catecories
of the Montreal festival.
Screens Go Dark on Lower
Mainland, in Vancouver
VANCOUVER—Motion picture houses
here and throughout the lower mainland
were dark Saturday, July 22. Despite the
fact that there were no picket lines, the
closings came as the result of an impasse
in negotiations for a new projectionists' contract.
Famous Players vice-president Doug Gow
said managers or supervisors could not exhibit
films in British Columbia since go\-
Suicide de Sonezaki/Double Su'cide of
Sonezaki): director, Yasuzo Masrmura:
actors. Meiko Kaki. Ryudo Ukaki.
Mexico — "Llovizna" (La Bruine/ Drizzle):
director, Sergio Olhovich; actors, Aaron
Hernan, Salvador Sanchez, Delia Casa
nova,
USSR—"Obratinaya Sviaz" (Liaison Re
tour/ Feedback); director, Victor Tragoubovitch;
actors, Oleg Yankovsky, Mikhail Ou
lianov, Kirill Lavrov,
— U.S. "An Enemy of the People"; director
George Schaefer: actors, Steve McQueen
Bibi Andersson, Charles Durning.
SHORT FILMS
Brazil— "Noitanda Sa Samba (Samba
Through Carioca's Night); director, C.
Tourinto, — C. Scarpino.
Canada "Pierre a Colon" (Rock Cotton);
director. Jean-Claude Labrecque,
"Pairie Album": — director, Blake James.
Colombia "Montecalvo": director, Gustavo
Nieto — Roa.
France "Leda"; director. Marc Lavriller.
"L'Orniere": director.
Francois Dupeyron.
"Le Phenomene"; director. Paul Dopff.
U.S. — "Landscape"; director, Jules Engel.
Yugoslavia — "Amadeusove Usi" (Les
Oreilles D'Amadeus/Water We Doing); director.
Ante Zaninovic.
HORS CONCOURS
West Germany — "Die Ehe der Marie
Braun" (Le Mariage de Maria Braun); director,
Rainer — Werner Fassbinder.
France "Mon Royaume Pour un Cheval":
director. Serge Bourguignon.
"Je Suis Tiniidc Mais'je^Me Soigne":
director. Pierre Richard: actors. Pierre Richard.
Italy—"L'Albero Degli Zoccoli" (L'Arbre
aux Sabots/ The Clog Tree); director. Emmanno
Olmi.
"Les Affinites Electives": director, Gianni
Amico.
USSR—"Step" (La Steppe/The Steppe);
director. Sergei Bondartchouk: actors, Oleg
Kuznetzov, Sergei
Bondartchouk, Ivan Lapidov.
U.S.—"The Mafu Cage" (La Cage de
Mafu); director, Karen Arthur: actors, Lee
Grant, Carol Kane, Will Geer.
ernmental regulations bar them from operating
35mm projectors.
Only a few ethnic movie houses and other
independent operators continued showings
as usual.
Particularh hard hit b\ the blackoiu was
the Varsity Theatre, 4375 West 10th. Manager
Don Barnes was presenting the 16th
annual International Film Festival but he
said that, barring an early settlement, he
would lose the booked pictures "forever."
Meanwhile, disappointed film buffs appeared
at the boxoffice to secure refunds.
Spokesmen for labor and management
alike said they had "no statement for publication."
Noel Black will d'rect "A Man, a Woman
md a Bank."

'
"Mng
,
i
Capricorn
. Th.
MA
C
H,h
'T' jwarm' Sweeps Into Winnipeg;
Heaven Can Waif' Is Still Strong
'• -Wilh '"The Swjrm" opcn-
, and most holdovers reiain-
.Aing power, overall returns
Still ^..ii... ..vAi >:e3dy. Excellent were
Grease.'" "Heaven Can Wail," "Convoy"
""Biiiilcstar Galaciica." •"The Cheap Detct-iive"
.i.id
and ""Jaws 2"" slowed siighlly but
were still Very Good. The Buddy Holly
Story" remained above average. "A Different
Story"" opened to Good business; the
Downtown's double-bill gave its usual performance.
Capite!—Gf*aa* (Par 3' ^!h
CcDvcnucm Cl wk V.>ry Good
H.ov.n Con Wail (Pata), 2nd wk >;«collent
Good
Th. Goodby. GUI (WB). 25lh wk
Mon Ontl. Anioine (PH), 3rd wk Foir
Th. End wk
Foir
V»,v Good
Convoy IIA' l„l wk
' ...nina Ham. A
Edmonton Holdover Business Is
Steady; 4 New Films Do Poorly
KDMOMON — h «as a sen. Mable week
here, as in most Canadian cities, with all
holdovers but one staying at ihe same level
of business as during the prior reporting
week. The exception was "Jaws 2." which
dipped to the Very Good level in its fourth
week al the Capilano and Odeon I. "The
Buddy Holly Story gained some momentum,
"
hitting Good al the Odeon 2. New
"
films included "Battlesiar Galactica," Ex-
two situations, and "Mag Wheels."
cellent at
"Rabbit Test, " "The Manilou" and "Almost
Summer,"' each earning Poor attention.
Avenue. Rial

I
CALGARY
^nother drive-in here has been razed to
make room for "progress" (more
buildings). The Corral at Anderson Road
and MacLeod Trail is no more. Protective
boarding has been constructed around the
site and earth-moving machines have been
working full blast. This leaves the city with
only three ozoners as compared to Edmonton,
which has a total of ten. Population in
both cities is roughly the same.
It was nice fo chat with Jim Hamilton,
onetime employee of Empire Universal
Films, and to be able to pass on to those
who know him the news that all is well in
the Hamilton family. As with all of us,
time is telling on Jim; his youngsters are
growing up and he is slowing down a bit,
even though he's in excellent health and
spirits.
Just when it seemed that all was set with
the Edmonton E.xhibition Ass'n of the Klondike
Days entertainment, one of the stars
canceled. July 17. Don Clarke, manager of
the association's entertainment committee,
announced that Waylon Jennings' appearance,
as part of a Canadian tour, had been
canceled due to "lack of label support."
Tom Wilson, Toronto agent who had sold
the association the Jennings show, was unable
to contact the singer's booking manager
to find out what was meant by "lack
of label support." No one involved in the
arrangements was able to clarify the reason
and Clarke was at a loss to understand why
Jennings would not be coming, since approximiately
$60,000 worth of tickets had
been sold for the concert—and the balance
was selling well. With no replacement arranged,
ticket holders were given the option
of attending a substitute concert or getting
a refund.
The balance of the Coliseum of Stars
concert series was all set, so the entertainment
was kicked off July 19 by the Beach
Boys. The following day featured a "Band
Extravaganza" with top Canadian and U.S.
groups competing for championships.
Frankie Valli performed July 21. Other
stars providing entertainment included Dolly
Parton, Blake Emmons, the Eagles rock
group, Frankie Laine, Tex Beneke with
Paula Kelly and the Modernaires, Charlie
Pride, Dave and Sugar and April Wine.
Closing the series was Canada's Superkid.
Rene Simard, who has his own TV show.
Former film business personality Angel
Drummond, who toiled at Canfilm Screen
Services, appeared on a recent local TV
program with a children's fashion show. The
clothing exhibition was put on by the local
Hudson's Bay store where Angel is now employed.
Could this be a sign of the times? A mugger
in Edmonton tried to steal, not his victim's
wallet, but a case of beer the man was
carrying! The mugger was apprehended
quickly and sentenced to 18 months in jail.
The Chine.se Library Ass'n in Edmonton
sponsored the screening of two films on
China July 21 in the Tor\ Building on the
University of Alberta campus. A National
Film Board documentary, "Glimpses of
China," and another documentary, "Thunderbirds
of China," were shown. The latter
follows the University of British Columbia's
hockey team on a tour of China. The program
was presented twice, at 7 and at 9
p.m., at no charge and the public was invited
to attend.
Some world-famous people are scheduled
to speak at symposium to be held in October
in Edmonton. Sponsored by the College
of Clinical .Social Work of Alberta, the congress
will be held in the Citadel Theatre.
Included in the list of speakers is Alex
Haley, author of the book "Roots." His
theme will be "Man: His Mind, His Feelings,
His World."
June was the heaviest month, insofar as
workload is concerned, so far this year for
the Alberta Motion Picture Censor Board.
A total of 47 features was viewed. For the
first time in many a moon, there were no
pictures passed with warnings. Either films
are becoming less violent and bloodthirsty
or wc are becomirg mor; c,imp!a:er.t. Th:rc
were two features in the Family category,
1 1 passed as Adult, 1 1 classified as Adult
Not Suitable for Children and 2.^ (almost
half) fell in the Restricted Adult group.
Films came from China, Italy, Germany,
France and Britain as well as from Canada.
A total of 16 distributors submitted pictures
to the board, including one newcomer, Creswin
Film Distributors. Cinepex sent in the
largest number of any one distributing company—
nine—and all were classified as Restricted
Adult.
Sask. Upping Age Limit
For Restricted Films
REGINA. SASK.—Under the stipulations
of a bill introduced in Saskatchewan,
restricted motion pictures may not be viewed
by 16 and 17-year-old persons unless
they are accompanied by parents or legal
guardians. Previously, only those under 16
have been subject to this restriction for this
film category.
The Saskatchewan Film Classification
Board decided to raise the age limit following
an appeal last fall from the provincial
exhibitors'
association.
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MONTREAL
JJenrik Ibsen's "An Enemy of the People,"
a First Artists presentation produced
and directed by George Schaefer and starring
Steve McQueen, will have its international
premiere Saturday (26) at the World
Film Festival. First Artists will release the
Solar product'on internationally, while Warner
Bros, will handle distribution in the
U.S. and in English-speaking Canada. Also
starring in the picture, on which McQueen
served as executive producer, are Bibi Anderson
and Charles Durning. The film was
written by Alexander Jacobs from Arthur
Miller's American stage adaptation of the
Ibsen play. The music of Leonard Rosenman
is featured in the motion picture, for
which Ph'lip Parslow was associate produced.
An impressive delegation of French film
personalities, including American actor
Robert Stack, who is bilingual, will participate
in the World Film Festival-Montreal
1978. which will be held Friday (25) through
September 3. Stack, best known for his role
in the long-running TV series "The Untouchables,"
has the lead in one of the two
French films in competition. Other personalities
include actor-directors Pierre Richard
and Gerard Blain and actors Bernadette
Lafont, Catherine Jourdan, Klaus Kinski,
Jacques Villeret and Alain Delon, a member
of the festival's international jury. France
will have one of the largest festival representations,
according to Serge Losique, director
of the event. Some 16 feature and
four short films will be screened and many
directors, producers and industry officials
be present.
will
The two new films in competition are
"Un Deuxieme Souffle," directed by Gerard
Blain and starring Stack and Anicee Alvina,
and "Martin et Lea," by Alain Cavalier.
Two major films will be presented out of
competition— "Mon Royaume Pour un
Cheval," by Serge Bourguingnon, and "Je
Suis Timide Mais Je Me Soigne," d'rected
by and staring Piere Richard. "Heureux
Comme le Regard en France," by Frederic
Rossif, and "Couleur Chair," directed by
Francois Weyergans and starring Bianca
Jagger, Dennis Hopper and Veruschka, will
be presented in the "Cinema of Yesterday,
Today and Tomorrow" section. Ten films
will be shown in the section entitled "Presence
of the French Cinema."
Directors of many of the productions will
be present, including Serge Bourguignon,
Alain Cavalier, Alain Fleischer, Luc Beraud.
Vera Belmot, Iradji .Azimi and J. F.
Stevenin. Unifrance Film, the industry association
promoting French films, and the
Perspectives du Cinema Francais 1978 each
will have sales stands in the film market at
the Meridien Hotel. Several well-known
French producers and film exporters, including
Gaumont. Xavier Gelin. Claude
Nouchi. Alain Vahnier and Messrs. Bagge.
Katz and De Place, also will attend. A large
number of French critics and journalists will
(Continued on page K-4)
BOXOFFICE :: August 7. 1978

ONTO
'U' firsi feature film. "Leo-
Snow." hasn't been released
..Ja hill this company already
will be shown in this city next fall or in
early 1979— but with "a totally changed
advertising campaign."
"Island of Dreams' concerns a girl who
has been reared in the West Indies and a
painter with whom she is reunited in this
city. "We're looking for an Ameiican lead
and cast'ng for an unknown Canadian actress."
Harrop stated. The budget has been
pegged at more than $2.f)0().()()().
The next project for Canadian producers
Harold Grcenbeig and Sandy Howard will
be "City on Fire. " filmed in Montreal. With
Montreal. Filming is slated to begin this
month.
"The Plouffe Family." one of Canada s
earliest TV series in b

BOXOFFMCE BOOKMNCUIDE
An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and
minus signs indicate degree of merit. Listings cover current reviews regularly. Symbol tj denotes
BOXOFFICE Blue Ribbon Award. AH iihns are in color except those indicated by (b&w) for black & white.
Motion Picture Ass'n (MPAA) ratings: E]—general audiences; PG—all ages admitted (parental guidance
suggested); [R]—restricted, with persons under 17 not admitted unless accompanied by parent
or adult guardian; (X)—persons under 17 not admitted. National Catholic Office for Motion Pictures
(NCOMP) ratings: Al—unobjectionable for general patronage; A2—unobjectionable for adults or adolescents;
A3—unobjectionable for adults; A4—morally unobjectionable for adults, with reservations;
B—objectionable in part for all; C—condemned. Broadcasting and Film Conunission, National Council
of Churches (BFC). For Ustings by company, see FEATURE CHART.
l^EVIEW DIGEST
AND ALPHABETICAL INDEX
W Very Good; + Good; — Foir; — Poor; — Very Poor.
rated 2 pluses, — as 2 minuses.
£
S

..Entertainment
REVii
AND AL.
^iT
Good,
- Good, - Foir; - Poor, ^ Ver> P
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5042 Replay (96) D Quartet 7-3-78 -r
SOMJax 2 (118) Su.
5036Jsiriilrr (90) Ho-D
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5031 Restless (90)
Joseph Brenner 5-29-78 +
5012 Return From Witch Mountain
(94) F-Ad-C BV 3-13-78 gg Al +
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JOSEPH BRENNER
Tht Otfil'l Rlin/Thc Virgin Wilch
(90/90) Il«7g
r.mrH Ikyrpilnc Bil.llr \llwrl
Ar«! Mlrtxllf. Pitrlrli Il«lim
Aulany/Cj/rit (UA)
(85/98) Mir 78
Him) Kunrr Ri) l.mrlwl/
Star Bmrck. John Truolu
ll'l Nol tllc Si» Thlt Countt
(86) May 78
Kike Sooimtf Vlnrrnl r'ri'i-
SoBtr JiKki (90) May 78
Midfltlw I'.lirr
Rntlni (90) Miy 78
Riirirl Wflrti. Illrliard J..lirk1() llrmmlnci. Vn AMtucli
The Senator ....
.Man Mill Mcl.>n Dwiglai
llArtura Harrl<
WARNER BROS
Chefs el Eurpft
Ornc
llackxan
Ctirlilnpher
Itc
lilrnfi Fnr.l Vi
F-*dD. Ok 78
Uu farrlntrr
'"turn pt Snow Whllt
July 78
All Thii Bright and Beautiful
(94)
li.lin Ahlrrt rnlln
The Uit Wwe .
Illrhiril nuimlirilain
Teitu the Thief .
niakriv
Every Which Way But Lease
Pllni r.«.1»nod. RoMln X/tf
FIr.l Bletd
HOXOITICL BookiiiGuide :
7. 1078

• playing
included
Opinions on Current Productions Feature hevicws
specified as black and white (bSw). For
Sgt. Pepper's Lonely
Hearts Club Band
Universal (7816) 111 Minutes Rel. July '78
The Bee Gees, or the Brothers Gibb, meet the Beatles,
with help from Peter Prampton and a wealth of other
talent in one of the wilder musicals of the year. The Robert
Stigwood Organization and director Michael Schultz
have produced a 70mm Dolby Stereo and Technicolor
treat which may not be for every taste but is bound to
enthrall those who love nonstop music. Henry Edwards'
script allows for George Bm-ns to handle the narration
and whatever non-musical dialog is necessary, subtitle^
taking care of the transitions. As in "Tommy," it's a postdubbed
musical show. Most of "Pepper" is lunatic fun,
special effects being used impressively. Once or twice, the
Universal release falters in its presumably serious elements,
as in the reaction to Sandy Farina's death and in
Alice Cooper's Nazi youth training ground. Yet, if nothing
is to be taken seriously, so much the better. George Bm-ns
and Donald Pleasence are good, while the young leads
rely on winning personalities and singing talent to carry
them thi'ough. It may be a treat for teenyboppers, who
won't recognize all of the guest stars at the end; Carol
Chamiing, Gwen Verdon, Tina Tm-ner, Sha Na Na, Jose
Feliciano, Keith Carraciine, Wolfman Jack. etc.
PG
Peter Frampton, George Burns, the Bee Gees, Donald
Pleasence, Steve Martin, Aerosmith, Alice Cooper.
BIG WEDNESDAY
Warner Bros. (78707) 125 Minutes
pg
Comedy-Dran
Rel. June '78
Sm-fing is the passion in this A-TEAM production
with three attractive leads—Jan-Michael Vincent, William
Katt and Gary ("Buddy Holly"
i Busey—but the main
theme is the relationships between three friends as they
struggle to matm-ity. John Milius directed the screenplay
by Milius and Dennis Aaberg from the former's experiences
as a youth. The first half of the film is devoted to
the hedonistic pleasures of the thi'ee and their pals, with
only Katt evoking any sympathy. The excessive incidents
and the raucous humor may appeal to the mider-30
crovi'd. The second half is serious and reflective, even
touching, and could find its mark with a more mature
group. Selling, therefore, may be difficult. With Bruce
Sm-tees as director of photography and sm-fing sequences
proauced by Greg MacGillivray, the Panavision-Metro-
Color-Dolby Stereo presentation offers some spectacular
scenes of surfers riding giant waves as casually as crossing
a street. Veteran Barbara Hale repeats her real-life
role as Katt's mother; she, Lee Purcell and Sam Melville
are the most impressive among the featured cast. Top
sm-fer Gerry Lopez and fellow experts perform some of
the maneuvers in the film. Buzz Feitshans produced.
Jan-Michael Vincent, William Katt, Gary Busey, Lee
Purcell, Patti D'Arbanville, Sam Melville.
TEAM-MATES
Independent-International 84 Minutes Rel. July '78
The ERA era is served by a new comedy revolving
around a high school miss tor ms.) who joins the allmale
football team. Idea for the film came from distributor
I-I's own head, Samuel M. Sherman, also the producer.
Jennifer Lawson's screenplay, with additional dialog
by Madeline Gomez and Eckert Alleman, doesn't concentrate
solely on the main theme and there are numerous
scenes only remotely related. Shot in Nassau County,
N.Y., and directed by former documentary maker Steven
Jacobson, the picture introduces a host of fresh young
faces, starting with lead Karen Corrado. The 23-year-old
actress displays a nice personality along with her talent,
to make the best impression. Co-star Max Goff is her very
macho lover and captain of the team. He has difficulty
winning sympathy because of his character, but goes
through a change of heart. Scene in which he asks Corrado
to give him another chance is the best in the picture,
being well-acted and directed. Robert Rapson's
music leaves no doubt as for whom the whole thing is
aimed and the under-30 audience should be amused. Tlie
R-rating is for a bit of very mild sex and is otherwise
too harsh. In Technicolor. For I-I, it's a highly exploitable
non-exploitation release.
Karen Corrado, Max Goff, Christopher Seppe. Ivy
Sinclair, G. E. Harris, Michael Goldfinger.
m
HOOPER PG
Action Comedy-Drama
Warner Bros. (78711) 97 Minutes Rel. Aug. '78
The stuntman takes top billing in this fast and funny
spoof of the movie business. Burt Reynolds, who's done
a stunt or two in his time
i is a clip from his
rapids action in "Deliverance" i , heads a top cast which
includes his favorite, Sally Field, Brian Keith as an inarticulate
old stunter, James Best as an aging fall guy,
John Marley as a sympathetic producer and Robert Klein
as a nasty director. Under the dii-ection of Hal Needham
la stunt veteran who directed "Smokey and the Bandit")
and with the help of stunt coordinator Bobby Bass, the
film will keep audiences entertained throughout. A few
ingredients don't come off; Jan-Michael Vincent is introduced
as a threat to Reynolds' position as top dog and
that thread becomes lost, the real stuntmen are obviously
doubling for the movie stuntmen lA. J. Bakunas does
Reynolds' spectacular helicopter falli and the big car
jump at the end seems faked. Screenplay by Thomas
Rickman and Bill Kerby, story by Walt Green and Walter
S. Herndon, luckily doesn't take itself seriously for
too long. If stunting ever qualifies for regular Academy
Award consideration, the Reynolds/ Law-rence Gordon
production would be a top contender—as it should be at
the theatres. In MetroColor.
Burt Reynolds, Jan-Michael Vincent, Sally Field, Brian
Keith, Robert Klein, John Marley, James Best.
THE MAGIC OF LASSIE m '''•""''2T.'
"""
International Picture Show 100 Minutes Rel. Aug. '78
The world-famous collie. Lassie, has been off the screen
for 15 years and off the tube for five years

I
I S«nd
AugllsI
FEATURE REVIEWS Srory Synopsis; Exploifips; Adiines for Newspapers and Program
•
»f
I..
I
> .. i\ Hooper" iWB)
i stuui coordinato! and double for star
. .bert Klein's big-budget Win. -The Spy
nar;p\'r K'.ein irvi h ; pqually obnoxi- ^ ,„
T. the mini- .
po)
tod mainly « «'
.iress Sally
lunter who
.);x;i-.Miciiaii \ lufcnt Is saved
race by Rt'ynolds quick actions
•rk on Klein's movie. Vincent's
'a push himself to the limit, his
an- ,i;.ti ji.UiUpit- .1 uiiH-.s causing him some pain. When
Klein devises a six'ctacular car leap across a destroyed
bridgt -span as a clmiax. Reynolds and Vincent are as-
.•iiKned to a rocket-powered auto. Reyniolds bows out and
the stunt, too dangerous for one man. is shelved until
Marley persuade* Reynolds to come back. Keith ton
crutches'. Re\iiolds' pal James Best, the estranged Field
and others wat

. -.ove
: ;.• 1
^
ES: 50c per word, mininmm S5.00 CASH WITH COPY. Four consecutive insertions for price
iree. When using a Boxofiice No. figure 2 additional words and include SI. 00 additional, to
>r cost of handling replies. Display ClassiHed, S38.00 per Column Inch. No commission
wed CLOSING DATE: Monday noon preceding publication date. Send copy and answers
(ox Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124.
CLteilin6H0US£
HELP WANTED
MEDIATE OPENING for thectre man-
:or Amanllo, Texas. Th;s is a lust
exclusive General Cinema theatre. For
ler information call Dennis Mahaney
Denver, Colorado, at (303) 343-42C0,
E.
[CITING OPPOHTUNITY to manage
invest in a new automcrted theatre in
orthern California college community
licant should be experienced in a\\
;es of operation. Salary in addition tc
ty position. Phone (916) 891-1742.
flOWING THEATBE chain is seeking
jrienced managers and assistant manrs
lor Eastern theaters. Please submit
me and salary history to Lowe Enter-
;s Inc., 26 Broadway, New York 10004
phone cells please.
ANAGERS AND ASSISTANTS, New Or
3P NEW JERSEY CmCUIT has imn
opening in South Jersey area
lager/Operator of high grossing I
3tion. Salary commensurate with
ence. Excellent benefits and com:
s. Send complete resume to Bo
413''.
5SISTANT MANAGERS Now is your
to Redstone Showcase
.'.":::ester, W. Springfield, Moss.
1 :::d. Conn. Top salaries in the
:. Mujo: medical, dental plan at no
to you or your family. Write: John
e, District Manager, P.O. Box 580, W
nglield, Mass. 01089.
POSITIONS WANTED
RIVE IN THEATRE manag.
erienced in all phases of
£S Drive-In to lease or mc
Southeast. Boxoffice, 4128.
FILMS FOR SALE
[IE FANTASY GIRLS 90 minute feature
dy for distribution. Kirk Wooster (404
2252
FILMS WANTED
WANTED: 35mm trailers. 1930-1977, anmtity.
L. Brown, 6763 Hollywood Blvd
lywood, CaHf. 90028.
POPCORN MACHINES
HAND NEW COUNTER MODEL o:!
:CTRIC Display Poppers from $426. EC
:h. Knspy Kom, 120 S Hoisted, Chi.
EQUIPMENT FOR SALE
TICKET MACfflNES repaired. Fast serce,
reasonable rates I. ED. Service Co.,
10 Vi'oodside Dr., Grafton, Massachusetts.
(617) 839-4058
DRIVE-m SPEAKERS reconed, $1 50
ich. to: Send JED. Service Co., 10
Woodside Drive, Grafton, Massachusetts
(617) 839-4058.
BURLAP WALL COVERING DRAPES. $1
per yd , flame retardant. Quantity disunts.
Nurse & Co., Millbury Rd., Oxford,
3SS. 01540, Tel. (617) 832-4295.
NATIONAL CARBONS, 900 y»"
egative; 600 11mm x 20" positive.
753-2355.
DRIVE-IN theatre booth and concession
!and. Brenkert-RCA projection and sound,
lemaker, pizza oven, other related equiplent.
200 speakers plus posts, junction
oxes $3,500.00 takes all. Kansas. (816!
HOLMES portable 35mm projector
mps, stands, sound system. Pair, $800
00. (816) 523-2699.
ONE ECHOLS snow cone machine: pair
Brenkert BX-60 machines: pair RCA-9030
soundheads: pair enclosed bases; pair
Brenkert Enarcs and Carver rectifiers: One
Cretors Olympic popcorn machine. (606)
561-4544.
heads, bases, 5000' magazines, carbon
ctnd rectifiers, lamps splicer and electric
$4800.00 rewind. F.O.B. Los Angeles, Ca
Projector repair shop. (213) 482-4509.
GENARCO Auditorium Carbon Arc follow
Spotlights (8) from large Auditorium
(216) 932-6000.
EQUIPMENT WANTED
WE PAY good money for used equiplent.
Texas Theatre Supply, 915 S. Alalo,
San Antonio, Texas 78205
SURPRISE BONUS for shipping positive
carbon silver contacts NOW, (any condition),
plus postage refunded. Paying $9 OC
minimum; up to $13.00 depending on type
Also buying Strong negative shunts 75c;
Ashcraft ribbon leads 35c. Send insured;
Contact Salvaging, Box 4634, Redding, CA
DRIVE-IN THEATRE CONSTRUaiON
SCREEN TOWERS INTERNATIONAL: Tei
Day Screen Installation, (817) 542-3591
Drawer P Rogers, Texas 76569.
SERVICES
THE RIGHT background music adds th
perfect touch to your theatre. Demo tap
available. (815) 397-9295
WE THANK the many exhibitors whc
have chosen us to provide them with
background music programming. Both of
our programming packages have proven
to be very popular. You too can have
background music that fits your theatre
and your audience.. C&C music service
(315) 397-9295
THEATRES FOR SALE
;
WORLD'S LARGEST THEATFE
lOE lOSEPH. B:x ;..;c^ r i is -:?
363-2724
DRIVE-IN THEATRES m Lemmon, SD
and Bowman, ND. Show good net. Box
189, Spearfish, SD. (605) 642-4857
DRIVE-IN THEATRE. Schuylkill County,
PA. Excellent location on busy Rt. 61, 16
acre commercial property, newly refinished
screen, dual sound system, 56C
speakers, concession stand. Property m
excellent condition. Call CM. Detweiler,
Inc. (717) 345-4475. Ask for Bernie.
y. Buy equipment and business onlv
$10,000, $5,000 down, balance 5 yecrs
Rent building only $150.00 per month. Located
in Wallace, N.C. Write P.O. Box
219, Benson, N.C. 27504, phone (919) 894-
5098. Mr. Billy Stephenson.
THEATRE, redecorated, 450 seats all re-
)vered, new carpet. Excellent business,
come rentals $322 00 mo (316) 583-7145,
6120.
00000 CASH. NO TERMS. Shown by appointment
only. JOE JOSEPH. (214) 363-
2724.
300 CAR DRIVE-IN neai Paolo, Ks, in
Deration. Good grosser, no repairs needd,
extra clean. (913) 755-2325.
ALBUQUERQUE. NM adult theatre, opportunity
of a lifetime $12,500. (505) 265-
8963.
DRIVE-IN THEATRE. Central Minnesota
on busy U.S. 10. Minnesota Realty (218)
894-1050, Ask for Jim.
SOUTHWESTERN INDOOR-new 301
eats, population 30,000, only indoor. Nt
ompetition 90 miles. Serious Inquirie:
nly. Boxoffice, 4130.
THEATRE UPSTATE NY. year round
sort. 10 years same owner. $25,000.00 ca;
Long lease. (914) 679-8054.
PACKAGE Indoor Theatre with i
plus DRIVE-IN theatre, both show
books. P.O. Box 308, Ord, Nebraska
(308) 728-3569.
THEATRES WANTED
INDOOR THEATRES or drive-ins wanted
to lease in Mich., Oh. and Ind Open or
closed. Please send information. Boxoffice,
TO LEASE, theatres 600 seats or less ony
area. Send full information to: Glenn R.
Henderson, 5115 Industriol Rd., No. 409,
Las Vegos, Nev, 89118,
INDOOR ONLY. 600 seats or less, any
area. Lease or buy. Send full informotion
to Les Baker, 1600 Broadway, New York,
N.Y. 10019.
THEATRE SEATING
TOPS IN THEATRE SEATING upholster-
— hnest materials—low prices— we buy and
sell theatre choirs. Chicago Used Choi-
Mart, 2616 W. Grand Ave., Chicago. Ill
60612. (312) 235-1111.
SPECIALISTS IN THEATRE SEATING
New and rebuilt theatre choirs lor sole
We buy and sell old chairs. Travel from
to coost coast. Seoting Corporation of
New York, 247 Water Street, Brooklyn
Y. N. 11201. Tel. (212) 875-5433 (reverse
500 THEATRE SEATS for sale, rieywood-
Wakeiield p

BOXOFFICE LEADS THE FIELD
with more exhibitor subscribers
because it publishes . . .
MORE
Local and National News
MORE Booking
Information
MORE Showmandising Ideas
MORE Projection
Information
MORE Equipment and Concession Tips
MORE Convention Coverage
MORE on all counts that count most
—read and relied on by MORE Theatremen
than any other film trade paper in the world
THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH

in
niMim
^Siipiigri
I
= And REFERENCE Section ^
August 7, 1978
Section Two
—-—-— Refreshment Service z::^=
Construction • Equipment • Maintenance

ment St. / Baltimore. Md. 21205 7^01) 9^^2010

'
Sways
Christie briyntens your
cture:
Our UL-recognized
XenoliCe' bulbs have
the lowest cost per
operating hour of all xenon
bulbs and the best warranty
on the market.
Our Sound
System Amplifiers
with solid state construction
provide virtually
service-free operation Fewer
problems mean fewer expenses
The Christie
All-ln-One Combo reduces
electrical installation wiring to a single power
cable, saving you up to 40% in installation costs
Ournew Autowind
3 System provides
up to 4V2 hours
of continuous
programming, eliminates rewinds,
reducing manpower needs and costs
Our Xenolite' Lamphouses
require next-to-no maintenance, providing
maximum reliability and the brightest light i
the business
n
Our Film Cleaner cleans and
~ lubricates prints, improves
sound and picture quality and extends
the life of your projector
Our Power Distribution Panel means
tremendous savings on installation costs
because the circuit breakers are factory
pre-wired in the console. You need only
install a mam breaker at the wall.
Our Automation Programmers give fast,
easy, economical programming from the
curtains to screen masking and automatic
shut-downs.
oymbol for UL-recogmzed component
OXOFFICE :: August 7, 1978
SINCE 1929
.ELECTRIC CORP. (213)750-1151
3410 West 67th Street, Los Angeles, California 90043
• TWX 910-321-3867

.
iyDEIl\ THEATRE
BUYERS' DIRECTORY and
REFERENCE SECTION
1^
COnTEIlTS 1^
DESIGN
AND CONSTRUCTION
REFRESHMENT
SERVICE
Texas Cinema Corp. Unveils Multiplex
With Energy Efficient Building Design 28
I In- Ciniitta 6 i\ a tri'i-Mamiini; hiiihlina located in
the liiiiplc Mull Slioprini; Center in Temple. Tex.
Century City Theatres Are Updated
To Utilize Modern Sound Equipment 30
A /Ku Christie xenon system. Century 70inm projectors.
Quad/ Eifihi amplification and a Dolby system
were installed.
Town and Country Drive-In Is Split
Through Unique Conversion Method 35
Two 20-loot wide .screen sections were added to the
existing screen to result in two side-by-side screens.
Careful Feasibility Study Required In Converting
Single Screen Theatre By Samuel Feldman 36
"Siuli (I Loiwcisiiin can he adv(iimi:.;e those
situations wliere the demands justify the expenses .
Interstate Amusement Opens Multiplex
In Jerome, Idaho, With 1,200 Capacity 42
."
A Pictorial Concessions Ponorama 20
Concessions, Liability and the Law By Anthony Marshall
and Marian Mayer 48
"The greatest source of avoidable accidents to the
customer is the concession stand and the theatre parking
area.'
Speed and Efficiency of Microwaves
May Boost Concession Profitability 54
The intermission and pre-show selling periods often
reach fever-pitch and properly estimating demand for
these peak periods is the key to profits.
MANAGEMENT, MAINTENANCE AND OPERATION
Inexpensive Computer Data Systems Can Benefit
Exhibitors in Many Ways By Dean Arnall 12
"Unlii recently, computer u\ai;e has been doimiuited
by the larger circuit ..."
PROJECTION AND SOUND
Monumental Change Has Taken Place In New
Motion Picture Soundtracks By George Finkbousen 6
I inkhousen lakes a look at the advent of SVA soundtracks
and makes some predictiims renardinn sound.
Containment Screen Testing Slated
For 5,000 Square Foot Prototype 38
Formulo Predicts Screen Luminance To Determine
Proper Xenon Wattage By Glenn Berggren 44
/ /( .7 iheie i\ a seiious reliiclanie lo pnilici the re-
\uliiny \rreen linht fur any particular combination of
equipmrni before the purchase and installation."
Better Product, Availability & Terms Are Exhibition
Goals for Coming Year By Paul Hatch 22
It i\ nine lo iiCii:;nize that we are a single, uniiied
industry and that the time for adversary relationships
lo end has arrived.-
Informing, Reminding and Persuading Are Objectives of
Good Advertising By Allen Widem 32
/ \l,ihiu,>n and c.-i/m.-. have dillenng
dislnbuiion. ol
obieciives in the use ol their advertising dollar."
How to Build Special Accomodations to Attroct
Hard of Hearing Patrons By Paul Hatch 34
/ III all iii\ isliiunl ol under S2.'>. any theatie can provide
special accomodations which will be welcomed
by a person who is hard of hearing.
OAKY tURCH, Maii««l"t Mt*«r
Included m one itiue ooch monlh Editorial
Mo 64124 Eattein Rcpif.cntativc- Jomf» A
Hollywood, Blvd. Hollywood. Calit 90076
Tho MODLHN TllLATHt: SECTION

CENTURY
nowdoes it
AUin
Century now saves you the sweat, the
"nuts and bolts" of making separate projectorand
sound reproducerinstallations.
You get your projector and reproducer outof-the-box
as "1". In place as "1". An entirely
professional installation, with unbelievable
ease.
Century now spares you the "grief" of
aligning the projector and reproducer.
Filnn alignment is automatic, right on the
button every time. Every frame feeds true.
Your prints are treated to the tenderest loving
care ever.
Century's "all in 1" design is one of the nicest
things to happen for projection booths in a long
time.
Celebrate the Bicentennial.
Update your theatre with the new Century.
CENTURY'S PROJECTOR/ REPRODUCER
-designed as
* packaged and
shipped as
— or write:
See your
Century Dealer
-installed as<
• CENTURY PROJECTOR CORPORATION
• 32-02 QUEENS BOULEVARD, LONG ISLAND CITY, N. Y. 11101
BOXOFFICE :: August 7. 1978

Simplex
projector...
and your
regional
sales-seivicesupply
man:
OICKLUTZ
41 years -D
GEORGE EITEL
ovei 25 years - Baltimore
Monumental Change Has Taken Place
In New Motion Picture Soundtracks
G. Finkhousen
Modern I himki s
is a good time to look
at the monumental
changes that have
taken place in motion
picture sound presentation
in the past
\ear. It also is a good
time to look into the
crystal ball and tr)' to
part the veil of the
future in order to see
what may be in store
for exhibition.
I think it is very
important for all of us to realize that the
past year marked a historic turning point
in motion picture exhibition. It was the
point at which space-age technology finally
ret'red exhibition's horse-and-buggy. I don't
think too many would disagree with the
idea that theatre sound virtually had stood
still for over 25 years.
Having been involved, I can assure you
that exhibition thought nothing whatsoever
of using 20. 30 or even 40-year-old sound
equipment in its presentations. It always has
seemed inconceivable that an exhibitor who
would not think of driving a 1939 Hudson
car would expect a 1935 Motiograph system
to make the payments on his '76 Cadillac.
I will never forget how hard it was to get
even 12 theatres in the U.S. to invest in the
equipment to run the first release of a stereo/optical
print. It was nearly impossible
10 find exhibitors who had enough faith in
the format to take the plunge.
In fact, it is true that many major cities
screened SVA noise reduction encoded
r
piints with old 1940s sound equipment bec.uisc
exhibitors in those cities tlail\ retiiscd
to invest in the new system. It was not until
they found that they could pay for the updating
with one or two days' profits that
they began to buy new equipment. SadK.
though, there are a lot of exhibitors who
refused to buy even then.
I well-remember the 1976 NATO shovs
in Anaheim. 1 had decorated a booth with
artists' renditions of personalities and hardware
from one of the newly released S\'.\
format films. One afternoon, in order to
help promote this film and the SVA format.
I had some rather distinguished help in the
booth. In addition to my wife Margaret.
George Lucas and Gary Kurtz showed up
and helped work the booth for a while.
Resistance to Change
It seems impossible that these men. whose
names now are world-famous, would ha\e
taken time to help me in the booth, but
such was the resistance to change that exhibition
showed that these men felt the need
to help me tell the story. So, from less than
30 theatres equipped on May 25, 1977, over
700 are equipped in July 1978.
Obviously, when something grows as fast
as SVA has grown, it is inevitable that problems
will develop. There have been too
many inadequate installations made. Too
many old, worn-out, tube-type amplifiers
have been tied to new processes. Too man\
old, weak and dried-out loudspeakers have
been required to handle too much power
Some "bad," or at least "less-lhan-good."
mixes and dubs have been made.
Certainly, everyone will have to accept
that SV.\ is noi discrete four-channel sound.
Left, center and right cannot be totally scp-
Conlinued on /wyf A
Crowd control
equipment for efficient
theatre operation.
n
CHARLES ACHEE
fwcf 29 years -New Orleans
GENEKRULl
wover l§vears~ Kansas City
Luinijli'to i.jUiloy .iiul pi in' l.'.t on luquosl,
Lawrence Metal Products. Inc., PO Box 400 M, Dept B
Bay Shore. L I.N Y H70ti
Lawrence
Tho MODLRN TUtATRE SIXTION

s-
Besides exclusive, free flowing
rocker motion, the AIRFLO
has extra spring cushioning, extra
foam padding and extra comfort.
All models have scientifically
designed, built-in seat-to-back
ratios for health and comfort.
I
-i.
An investment in Heywood-
Wakefield seating is an investment
in comfort, superb quality
and durable construction. Four
models that are bound to pay for
themselves in the long run: the
TC1088 (1); the TC 1025 (2); the
TC 1066 (3); and the TC 2106
AIRFLO rocking chair (4).
f
Heywood-Wakefield seating
keeps coming back for welldeserved
encores. You and your
audiences seem to know a good
investment when you sit in one.
Heywood-Wakefield /"^S^
The First and Last Word / ^«-
In Public Seating (I

HUTIONAL
liCKET CO.
TICKET AVE, SHAMOKIN, fA
it's 'If a ticket. We make it."
ROLL & STRIP • COUPON BOOKS
•
• RESERVED SEATS • MACHINE
Y OFFICE: 1650 BROADWAY, N. Y.
N.
C.
Jack Conwoy, President
Monumental Change-
Ciinlinufd from page X
made wiihin ihc past lew \cars. I think
hibiiors would be wise to prevent chno
logical shock" by analyzing their deprecia
lion schedules and making capital provi
^lons
for equipment obsolescence on an ac
cclcrated basis. The day when a theatre
sound system would have a useful life of 30
years is over. The world is moving faster
every day and exhibition must be prepared
to respond.
No year's review would be complete without
briefly mentioning drive-in sound. I'm
sure we all know that the radio field is the
direction drive-in sound seems to be taking.
I predict that systems using the existing
••:)
^fj
BEON
V >';_ SCREEN
^ IN FOUR
i
» ^ HOURS

Kelmar...
the quality line.
The standard of the industry
REWIND/INSPECTION
svsnM
Contact your independent theater supply dealer
0-
for complete details.
Kelmar Systems Inc.
^^^^
284 Broadway Huntington Station. New York 11 746 516-692-6131

S^ PtC€CucU
THE
SOURCE
FOR
3 Dimensional
Plastic
Letters
6 to 31
The first word in
DURABILITY
DELIVERY
DESIGN
Rapid Change
Letter Co. i
Affiliated with Sign Products
THE
SOURCE
FOR
Acrylic
Flat
Letters
I he compuler system shown ahine hoasis a central processing unit, a lypiwiiicr kt
board, a monitor, IH.OOO-word read-uiit printer and cassette storage.
Inexpensive Computer Data Systems
Can Benefit Exhibitors In Many Ways
phisticated calculators selling for less than
S20! As the market for micro-computers
grew, the same factors that caused calcii-
By DEAN ARNALL
l.ilor prices lo tall bcuan lo «ork on computer
No one can deny that the computer has
prices as well.
come of age and many large and very costly Today, with a flood of video games, microwave
systems are, at this moment, processing data
equipped
ovens
with micro-computers,
and automobiles
the
being
advertised
.n the home offices of many theatre circuits.
price for an Intel 8080 computer on
a
Until recently, computer usage has been
dominated by the larger circuit that can
afford the capital investment required to
build and staff a full scale data processing
installation. This situation is undergoing a
drastic change due to recent developments
in the computer hardware field that arc
bringing full scale processing power down
lo the small business price range.
The price reduction revolution began
around 1974 when a semiconductor company,
Intel, introduced a device about the
-ize of a matchbook that contained the
equivalent of more that 10,000 transistors.
Ihis device represented more computer
power than the large central processors that
sold for $500,000 just 15 years ago.
We all remember when electronic calculators
were introduced with their prices
ranging around $400. And yet, improvements
in technology and mass production
have flooded today's market-place with so-
chip has fallen to less than SI 5.
Admittedly, there is moie to a data processing
system than just the chip. In order
to do useful work, the chip must have access
to memory, input and output devices
and, most importantly, a set of instructions
(called the program) which tell the system
how to handle the information it is given.
At first glance this looks expensive, yet
because of these same technological factors,
there are many companies now selling
equipment that docs all this at prices that
would have be;n derided even ten years ago.
A system available over the counter, from
the Digital Group in Denver, boasts a central
processng unit using the newest, most
powerful micro-processor, a typewriter keyboard
for entering data, a TV-type monitor
for checking the data as it is entered, an
18.000-word memory for storing instructions
and information, a printer for reading
out data and a high speed cassette deck for
bulk storage (three to four million computer
Continued on piige I -t
4 to 17
Self-spacing paniK ili:i(
S-implis (in request,
mv
EFFECTIVE
ECONOMICAL
EASY TO USE
lor compltic
liifiirin;iti")ii, plcav: tiill iniMiitli:ililv .
213-747-6546
lil'» W t !2tl' I'Ih. I/,-. \„.,1, ( A VOOIS
I
I
Attention! . . .
Drive-in Managers.
Don't let the rain stop your
profitable concession sales.
Sell DRIZZLE CARD .
isor keeps your customers on the lot eating and drinking on
in.ikc .1 nice profit on its sales Ttie patented DRIZZLE CARD
lilt producer lor over 15 years
DRl VIEW MANUFACTURING CO.
i.svillc. Ky 40?04 • Phonr (50?) 636 SI'jS
The MODERN THEATHE SECTION

WE SERVE UP THE BEST PLATTER
IN THE INDUSTRY
DRIVE-IN'S ELECTRIC FILM SYSTEM
FEEDS 4V2 HOURS UNINTERRUPTED PROGRAMMING
(rewinds automatically during projection)
• No Swinging Arms to Interfere
• Quickly and Easily Installed
• Factory Pretested (8 hours of film run continuously)
System complete with work table
and two upper and two lower
magazine brackets with rollers.
System complete with work table
and one upper and one lower
magazine bracket with roller.
For Two Theatres
LP270-4-Four Platter
• Each pair of platters
work INDEPENDENTLY
• Can be adjusted from
Automatic to Manual
control if necessary:
simply push a button.
For Individual Theatre
LP270-Three Platter
• Each platter has
permanent control
panels.
• No changing of control
panels from platter
to platter.
Write, Wire or Phone-
Your Theatre Supply Dealer or.
Cicluiivcly Mjnufjctured By
DRIVE-IN'Z^a^
MFG. CO., INC.
709 North 6th St.
Kansas City, Kansas 66101 913/321-3978
iOXOFFICE :; August 7, 1978

I
!i"
.: wn
...itei.
Systemsvei:
This svsiem, complete
- around S3,600.
one of many companies that
..c ilic micro-compuier field and
business applicalions for their
.1,- in a recent electronics magazine
.10 *erc paid ads from no less than 23
.["ipanies offering hardware or program-
services for micro-computers.
\s more and more companies begin to
mpele for the small computer markets, we
m exp.-ct competition to drive these prices
ken lower. Several companies have the prorams
already written to make these computers
do general ledger, accounts receivable
payable, and payroll processing. More
specific systems, custom tailored to the
needs of individual theatres or circuits,
could be generated in a matter of weeks.
These new developments will have a direc:
effect on both large and small theatre
companies. It means thai now even the
smallest circuit can take advantage of modern
data processing techniques by installing
a desk lop computer to reduce their paperwork
burden. At the samj time, this technology
opens a whole new world of equipment
and techniques to the larger circuit.
Using available technology, it is possible to
design an intelligent cash register that also
can automatically keep track of concession
you want more comfort?
The new Irwin
Loge chair's
got it!
:(iinijc)( Randlupp.
Hampshife. enjoying Ihe lu
inventory levels and signal when storeroom
levels start to run low.
With the addition of a sensing pen to the
system and a small printed patch, similar to
those printed on a theatres cups and boxes
along with the theatre logo, it would be impossible
for a concession employee to sell an
unauthorized item or to charge the wamg
price for an item. This system could, .il the
same time, monitor the ticket machines in
the bo.xofficc to update ticket inventories
and process bo.xofficc and concession data
at the local kvel for automatic transfer to
the home office compuler via telephone
lines.
From the point of view of the cashier,
the system would constantly be at her disposal.
It would tabulate the total cost of admission
for any varied ticket prices, calculate
the change to be returned, alert the
customer of any discrepancy between the
amount asked and the amount of the recorded
sale, signal the concession stand of the
business to be anticipated and. finally, warn
the cashier and doorman when a full house
was imminent.
Considering that a micro-system central
processing unit (the CPU is the part that
does the "thinking") can process a concession
customer in about 20 thousandths of
a second, and a boxoffice customer in a
little less, most of the evening it will be idle.
Systems that can remotely and instantly
alter the copy on a reader board already are
on the market. Their cost would be lowered
considerably if they were designed to be
controlled by the theatre system in its idle
CPU time.
Control Technotogj
One aspect of compute, technology that
wo haven't discussed is the ability of a micro-system
to control devices to which it is
attached. With the addition of an interface
the computer can control power circuits
located
at many remote locations throughout
ih.- theatre. This capability opens the exciting
possibility of intelligent automation.
Intelligent automation systems could be
designed that would monitor every aspect of
presentation, automatically checking with
the boxoffice system for a head count belorc
selecting auditorium temperatures and
sound levels. The system could keep a runniny
check on internal systems by sensing
the condition of everything in the boc>th
Continued on /mv '"^
For
YOUR
BOXOFFICE
.Souk; (jf yuur p.ilioiis ( mild iiiayhr
fx! cuinfy sillinK in a buanbug ushtray
For tht-m. maybe you don't need us
Hut not (!vt)rybody"s a lighlwttiKliI
Most lolks would roully
j|p|iri-( iait; all thr; doliciiius
luxury .111(1 comfort of our
new Logi! lino of thoatro
< liiiirs lot Ihum. you notid us.
Till- iM'W LoufM.hair lino
'. • .1 ( ill, hwiiis nrovrfii
.slylinK.inddiir.ibiiilv I
our seat cushion a lot deeper ur
armrests longer and half again as wid
— aiui g our backs a lot thicker
Iding.
We've now got the most
ifurtablo theatre chair
" Irwin Seating
I Company
ilablc- Anywhere. Kven
rhinos. So write, and
11 send you a benutiliil
( liiin-that tells all
proceit
on
LAMOLITE"
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plont looMio 0sjui« OVERNIGHT
»er»ice (lom cc

STIttWW^
,.^°"'
Jo^^
^^^\ •o^^
pA°'
^^'
^o X.-^
P,^^
^^..%

INC
sound of the
70'S
Computer
Systems-
Coniiniu'd hum pane 14
-\sicm irom th.- xenon bulb to the change-
.oer coil, detecting faults as far away as
;hc curtain and masking controls. Under
computer control, the marquee can be consLiiitK
updated, and the manager provided
vsith instant information on his operation.
If this sounds like a daydream, it Isn't.
I here are similar sophisticated micro-systems
in operation today in other fields of
business. What is needed is for the exhibiiio:i
industry to become more aware of the
cipabilities of these pint-sized "brains." and
bLM'in to put them to work.
One fear retarding the spread of microcomputers
at the small business level is the
belief that the user will have to be an experienced
computer programmer. Nothing
could be further from the truth. It is a relatively
easy matter to program a memory
board to contain all of the needed dialog
;ind instructions on a non-destructablc memory.
This means that no matter what happens,
the system will program itself and
be ready to run everytime the power is
turned on.
Personnel at the local level would have
no control over the inner-workings of the
system and thus be unable to alter the system
to their own ends. With the spreading
use of micro-systems in schools and in other
businesses it will become easier for those in-
\olved in theatre management to adapt to
.1 computer-supported management information
system. Also, as more of the people
that have been exposed to computer operation
enter management levels in business,
more and more applications will be found
for these systems. \\ the time the system is
generated, the woi^t case errors will be
taken into account, be it an inexperienced,
malicious or dishonest operator, a completepower
failure or just a dust filled, hot environment.
In operation, the system would displa>
and discuss options with the manager and
wait for his selection. By printing questions
and letting the manager respond, the system
would step through the opening program^
It is during this time that showtimes woulJ
be set in. ticket and concession prices would
be checked and changed if necessary. th

His
everything you
need in equipment
^Optimum Performance ^ Total Convenience
^Proven Dependability
plus FREEDOM to CHOOSE
the package you want,
the way you want it.
a. n
® '»'*«* 9

.
Computer Systems—
Coniiniied from page 16
open. Atier closing, the system would then
return lo the conversational mode to prepare
the closing reports. A system tape would be
recorded lor automatic playback when
called by the home office computer and a
harJ-copy backup record would be printed.
This gi\es the manager a chance to audit
hut not alter the evening reports and enter
an explanation of any discrepancies. There
are systems in operation today that not only
operate in this manner but can teach a manager
who is new to the system all they need
to know to operate the system.
What we arc describing then is a managerial
information system in which not only
is the manager relieved of time consuming,
repetitive tasks, but also by which distilled
information is made available to all levels of
mangement. Those involved at the operational
level need day to day information in
order to be fully aware of the present status
of the local operation.
Those who work at the tactical level need
distilled reports covering a larger section of
the operation and over a longer period of
time so that comparisons can be made and
trends spotted. Those at the strategic level
who must survey the whole operation for
long term planning need a further distillation
of the operating results of the entire
operation. The system must also, on demand,
be able to provide the undistilled data
on a particular location when requested.
Another cost benefit to the theatre would
be communications. Letters between the
home office and the individual theatre could
be handled after the home office computer
had recorded ih.- daily results. In a matter
of seconds, dozens of full page letters could
be transmitted in both directions to he
stored on tap-- until a convenient time to
print them out. The system could thus sa\c
on p*^>siage and reduce the correspondent
delay. With a computer controlled dialer and
a patch to a phone line this system could
operate completely without human interven
tion. producing the appropriate daily re
ports before the start of the business day.
When they arrived for work, the execu
I ves would not only have a summation oi
the previous nights business, but the concession
department would have the overall
picture of stock levels in the field. The
maintenance foreman would have information
on all equipment problems in the field
ard the bookng department would be analyzing
circuit wide trends. \N'hat"s more important,
if any of these departments needed
more information than that provided b\
iheii routine reports the\ could, by usini;
a real time term nal. have access to the mass
of information sent in from the entire circuit.
The factors demonstrating that the utilization
of this technology is overdue are all
around us; wage demands seem to increase
yearly, worker productivity and job interest
d-'cline. embezzlement is soaring nationwide
and smaller businesses tend to operate
on thinner margins than ever before. Todav.
the success or failure of any size operation
often depends on its management having accurate,
useful and timely information about
the internal workings of the business
Micro-computers can bring the cost of this
information down to the point that any si/e
theatre operation can reap the many beneliis
of modern computer technology.
Dean A I nail is a field represenraiive for ilu
I>i4rcha.\ing department of Commonwealth
Theatres. In addition to ten years of experience
with Commonwealth as an operator,
manager, city manager and projection
maintenance manager. Arnall worked eight
years as a missile electronics technician for
the U.S. Air Force. He was named the
h>77 "Data Processing .Student of the Yeai
III .New \te.xico Junior College and can pins:uim
computers in three languages.
THEATRE EQUIPMENT
I'lni ^'ul'mmt
ulliill Will Cniflnf
""* *"''" ^"'"' '""'
loicnilan
(guipnin
lid Ctrprllni ^,,^„,, R,|,,f,„M«,t
llo'ial Supplln , ...
rd [gulpmlM S""" ""' "•••''
The MODr.RN TIlUATnn Sr.CTION

t?. 'f
0-fault pictures
hocus-focus
tainable for the first time with the
:redible new Cinelux Ultra lUI.C. Lens

Computer
Systems—
Continued from page 16
open. Afier closing, the system would then
return to the conversational mode to prepare
the closing reports. A system tape would be
recorded lor automatic playback when
called by the home office computer and a
hard-copy backup record would be printed.
This gives the manager a chance to audit
but not alter the evening reports and enter
an explanation of any discrepancies. There
are systems in operation today that not only
operate in this manner but can teach a manager
who is new to the system all they need
to know to operate the system.
What we are describing then is a managerial
information system in which not only
is the manager relieved of time consuming,
repetitive tasks, but also by which distilled
information is made available to all levels of
mangement. Those involved at the operational
level need day to day information in
order to be fully aware of the present status
of the local operation.
Those who work at the tactical level need
distilled reports covering a larger section of
the operation and over a longer period of
time so that comparisons can be made and
trends spotted. Those at the strategic level
who must survey the whole operation for
long term planning need a further distillation
of the operating results of the entire
operation. The system must also, on demand,
be able to provide the undistilled data
on a particular location when requested.
Another cost benefit to the theatre would
be communications. Letters between the
home office and the individual theatre could
be handled after the homo office computer
had recorded th.' daily results. In a matter
of seconds, dozens of full page letters could
be transmitted in both directions to be
stored on tape until a convenient time to
print them out. The system could thus save
on postage and reduce the correspondence
delay. With a computer controlled dialer and
a patch to a phone line this system could
operate completely without human intervention,
producing the appropriate daily reports
before the start of the business day.
Wfien they arrived for work, the execut'ves
would not only have a summation of
the previous night's business, but the concession
department would have the overall
picture of stock levels in the field. The
maintenance foreman would have information
on all equipment problems in the field
and the booking department would be analyzing
circuit wide trends. What's more important,
if any of these departments needed
more information than that provided b\
theii routine reports they could, by using
a real time term'nal, have access to the mass
of information sent in from the entire cir-
The factors demonstrating that the utilization
of this technology is overdue are all
aroLmd us; wage demands seem to increase
yearly, worker productivity and job interest
decline, embezzlement is soaring nationwide
and smaller businesses tend to operate
on thinner margins than ever before. Today.
the success or failure of any size operation
often depends on its management having accurate,
useful and timely information about
the internal workings of the business.
Micro-computers can bring the cost of this
information down to the f)oinl that any size
theatre operation can reap the many benefits
of modern computer technology.
Dean A mall is a field representative for the
purchasing department of Commonwealth
Theatres, hi addition to ten years of experience
with Commonwealth as an operator,
manager, city manager and projection
maintenance manager, Arnall worked eight
years as a missile electronics technician for
the U.S. Air Force. He was named the
1^)77 "Data Proce.'ising Student of the Year"
(It New Mexico Junior College and can proi^iain
conipiiiirs in three languages.
THEATRE EQUIPMENT
Complete Pro)«lk» «ld
4,j,„ v„u.l Equipm.
Sound Equipmait
Acoustical Wall Cnirim Coricniion Equlpmirt
.ind Ctrpfllnj
jjn,,,,, R,|i,torcnnnit
J.,Milo,i.l SuppllB
^.._^
„_.
414) 442 M20
Tho MODERN THEATnE SP.CTION

0-fault pictures
^^jiniM
dark pictures
isina the same proiector and
hocus-focus
ainable for the first time with the
Tedible new Cinelux Ultra M.C. Lens
itally new theatre projection lens designed specifically for automated theatres!
y eliminating color "tMngini
also reduces internal heat
(CO Cinelux Ultra
Distributed by
SCHNEIDER

A PICTORIAL CONCESSIONS PANORAMA
,i#'
:^:

COMPLETE AUTOMATED THEATRE -
C.A.X
- wifti the
A time clock can now operate your theatre
wittn greater efficiency and
lower costs CAT, Is a continuous loop film handling system that permits the show
to be operated unattended and continuously with rethreading completely
eliminated. And ORC's new C.A T Platter is easily convertible to the C.A.T.
»o* e\\9*^**
^:'"N
kW
c
PREWIRED CONSOLE
AUTOMATION SYSTEMS
SOUND SYSTEMS
y^
XENON ILLUMINATING SYSTEMS
^.

A PICTORIAL CONCESSIONS PANORAMA
Sleiii U'oociciaft Coip made this concesium \larut inslallalion
(II Radio Cm Music Hall in Nen York Cm diiiiui; /V/*;
This c
in Te

COMPLETE AUTOMATED THEATRE -
- wift-i the
A time clock can now operate your theatre
witti greater efficiency and
lower costs CAT, is a continuous loop film handling systenn ttiat permits ttie show
to be operated unattended and continuously with rethreading completely
eliminated. And ORCs new CAT Platter is easily convertible to the C.A.T.
PREWIRED CONSOLE
AUTO^MTION SYSTEMS
SOUND SYSTEMS
ORG HAS
EVERYTHING FOR YOUR
PROJECTION BOOTH . . .
.isled by
35mm
P S2000
PROJECTOR
PROJECTioM
^^t^S^m
c
a
#
® L
BOXOFFICE ::
August 7. 17S
Quality is Assured with ORC,
|[#J ()piicalI^eKiiationc:orporation
^^JJL^fl 6362 N. Irwmdale Avenue. Azusa. California 91702 • (213) 969-3344

"
Better Product, Availability & Terms
Are Exhibition Goals for Coming Year
I'ciiil
Hatch
The Red Key Buyers Directory, published
annually at this time, is an opportunity
to review the
past year and to preview
the coming. It
is our chance for a
mid-year. New Year's
appraisal of the industry.
Advice I usually
give relative to the
past is. "Don't dwell
on it." You can do
nothing to change
what already has happened!
However, learn
from it to build for the future and profit
from your mistakes.
With this in mind, let's not dwell on the
past twelve months but. instead, concentrate
on the next twelve.
Ask any exhibitor, circuit or independent,
what he'd like in the next year and the
answers repeated most often would probably
be: 1) more and better product, 2) better
availabilities and 3) terms we and our
patrons can live with.
Now lets look at some of the positive
enjoy certain benefits from inflationary
trends.
Companies in the motion picture industry
are basically immune from concerns about
energy, lack of capital and macroeconomic
cycles.
It is a flexible industry, capable of
weathering almost any storm, and is able
to adapt quickly to the demands and whims
of the public.
How. then, do all of the positive aspects
relate to the three wishes of exhibitors as
previously
stated'?
More & Better Product
Believe it or not. the motion picture industry
is one whose basic business is
generating more capital than needs to be
reinvested.
Because of this, major producers are
diversifying their interests and placing this
capital in other recreation oriented busine.sses.
Examples include Disney's ventures
in Disneyland and Disneyworld: Warner
Brother's interests in recording, soccer
teams, banking and video games: 20th Century
Fo.x's Aspen ski acquisition, and
MGM's vast Reno and Las Vegas projects.
It has been proven that good films, well
made and presold, can and will produce
substantial grosses. Since the capital to
produce new films is there, it is my hope
that major producers will not siphon off too
much for non-theatrical projects but. instead,
will reinvest in more and better pro-
aspects of our industry.
duct.
The motion picture industry, primarily
If this were to be done, all facets of
the major producers, have benefited from
their companies could enjoy a better cash
which has enhanced their strength.
inflation
flow! Major films produce returns of gigantic
Independent producers and theatre owners
portions while low budget films,
have had a positive effect somewhat less
relatively
even when they lose money, cause
than that of the majors but, nevertheless,
insignificant losses by comparison.
A
key firm which produces a minimum of
seven to ten releases a year will find it
hard to lose money.
Major companies have had declining
numbers of releases in recent years (see
dier
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SNAP-LOK & SLOTTED LETTERS
SIZES FROM 4" TO 31
FLAT LETTERS (PRONTO)
SOLID STROKE
OR 3 DIMENSIONAL
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for information call toll free (800) 421-1256
in California call collect (213) 321-5641
14824 S. Main St, Gardena, Co. 90248
(write for our free catalog today)
I
I
Continued on page 24
lEVELITE-ADLER
BE
LETTERS m
You save big
dollars with
xenon
George Bachar
National Sales Mgr.
Canrad-Hanovia
The development of the xenon bulb is one
of the most positive events m projection
history. It not only allows full automation, it
provides more and better light on the
screen, 10-20% more. But, most important,
Xenon reduces operating costs significantly
because there are no moving parts
to wear out.
A quick look at a comparison of cost reveals
a 40-50% savings in operating costs for
Xenon bulbs over Carbon Arcs.
Big Yearly Cost Saving
8 mm Carbon
ui 70 Amps Save
versus
^,^^0 nn
Lume-X 1600 W Xenon $906. 00
13.6mm Carbon
(a 150 Amps
Save
versus
X-60C 4000W Xenon $1968.00
llmm Carbon
((( 110 Amps
Save
versus
X-60C 3000W Xenon $1418.00
Savings like this, plus one of the best bulb
warranties available today should make any
exhibitor think twice before ordering the
next batch of Carbons. Our entire line of
bulbs carry 100% credit should one fail at
less than one half its rated life and our bulbs
are completely interchangeable with other
manufacturers.
Let us share our nearly fifty years of experience
in the industry with you. Call or write
and we will send you the full details on all
the above money-saving facts.
canridl
HRnouiH
See your local dealer
Tho MODERN THEATRE SECTION

No money down.
25% trade-in allowance.
5-year proiector warranty
The Big three
replacement trade-in plan
hais everything
Our plan is simple. Give us your present
equipment, no matter what age or condition,
and we'll provide you with the VIP-35 system
that fits your operation. There's no money
down and your old equipment represents a
25% payment.
You won't miss a single showing while installing
the new equipment, because the VIP-35 is
pre-assembled, pre-wired and pre-screen
tested. Installation takes less than 9 hours.
Automation and reduced maintenance costs
are important savings. Don't pass them up.
With the VIP-35, multi-theatre operations can
be operated conveniently and economically
With half the moving parts of other projectors,
maintenance is cut to the bare minimum.
And to top it off, the Big Three offers a 5 year
projector warranty That's the best you can get.
Your increased cash flow can make the payments
The best times three
CANRAD-HANOVIA
BALLANTYNE
STRONG
^^^
See your local dealer.
BOXOFFICE .August 7. 1978 23

TWIN IT"!
Call Harry Jones
Drive-in Theatre Construction Sinct 1946
a
• Steel Towers
• Painting • Repairs
Free Estimates
Theatre Construction Co. ^^5
Folrfidd Drtv*-ln ThMtr* ^^S
Firirf

I
< Save
1
.
The Only True Endorsement Is A Reorder -
Of the 24 new installations sinee January 197H,
14 are reorders from delighted exhibitors.
Let Cinema Radio put you on the map .
.
Each dot represents a previous install
Each star is a 1978 installation.
Save up to $9,000 per year in maintenance.
up to $15,000 in rewiring or multiplexing.
4>#n)^
Aztec Theatre Service & Supply
3219 Maquoit
Brunswick, ME 041 1
207-7290866 or 207-729-3007
Capitol City Supply Co Inc
2124 Jackson Parkway N.W,
Atlanta. GA 30318
404-792-8424
Filben Company
1100 Flower Street
Glendale. CA 91201
213-247-6550
General American Theatre Supply
3202 South East Hawthorne
Portland. OR 97214
503-231-7673
General Sound & Theatre Equipment
7 Banigan Drive
Toronto. Canada M4H IG4
416-425-1026
Joe Hornstein. Inc of Florida
759 West Flagler SI
Miami. FL 33130
305-545-5842
Contact Cinema Radio dealer nearest you.
Joe Hornstein. Inc.
341 West 44th Street
New York. NY 10036
212-246-6285
Harry Melcher Enterprises
Box 16528-West Fond Dulac Avenue
Milwaukee. Wl 53016
414-442-5020
Mid Continent Theatre Supply
1800 Wyandotte
Kansas City. MO 64108
816-221-0480
Pacidc Theatre Equipment Company
142 Leavenworth Avenue
San Francisco. CA 94102
415-771-2950
Pinkston Sales & Sen/ices
2017 Young Street
Dallas. TX 75227
214-741-1638
South Western Theatre Equipment
1702 Rusk Avenue
Houston. TX 77003
ri3-654-1461
Standard Theatre Supply Co
1624 W Independence Blvd
Charlotte. N C 28208
704-375-6008
Standard Theatre Supply Co
125 Higgins Street
Greensboro. NC 27402
919-272-6165
Standard Theatre Supply Co
107 Sudbrook Lane
Baltimore. MD 21208
301-484-7211
Universal Theatre Supply
264 East First South
Salt Lake City. UT84111
801-328 1641
Western Service & Supply Inc.
POBox 1259
Denver. CO 80201
303-534-7611
Western Theatrical Equipment
187 Golden Gate Avenue
San Francisco. CA 94102
415-861-7571
Call (212) 787-5452 Collect
One Lincoln Plaza, New York. New York 10023
OXOFFICE ::
August 7, 1978

Exhibition Goals-
Continued from page 24
for their product, then it is time for realistic
restructuring of the present system of establishing
terms for films.
Because cash flow is so important to all
sectors, it also is necessary for the age old
policy of seasonal releasing to end. No
longer can we expect new product to become
available only between July 4 and
Labor Day, and at Christmas and Easter.
Product release schedules should be designed
so that a constant supply of new
product is always available.
These thoughts are important and represent
only a few of the conditions all of us
in the industry should expect. There are
more concerns with which we should acquaint
ourselves. Once again, rather than
dwelling on the past, we must now learn
to anticipate and plan for the future, especially
in the area of competition.
On the horizon, we see the advent of the
home video-taped movie. As mentioned
earlier in this article, the subject of post
theatre redistribution should be discussed.
Home video systems need not be the
enemy of the theatre owner. The copyrights
on the product that will be sold on VTRs
are held by the producers. These are the
very same people who supply theatres with
todays film product. Further erosion of the
moviegoing audience will be financially disasterous,
not only to the exhibitor, but
ultimately to the distributors as well. Therefore,
it behooves us all to find a common
ground on which we can travel with regard
PETERSON SOUND SYSTEMS
DIVISION'S
SERIES 8000 SOUND SYSTEMS
Formerly Electro Sound, Inc.
The finest qualify
Multi Channel
Sound Systems
for Magnetic or
Multi Channel
Optical
For information
call
Carl E. Peterson
or
Al Lewis
Peterson
Sound
Systems
Division
455 Bearcat Drive
Salt Lake City, Ut.
(801) 466 7642

Is yourbox office
out ofcontrol?
Ikme it with Pacer Cashtronic!
With a I'acer Cashtronic system in your box office,
you'll have all of these answers at tlie tip of
your fint^er:
1. Ininiediate customer count, or individual
descending house counts for up to four sei)arate
auditoriums.
2. Cash receipts by departments and auditorium
whenever needed.
3. Total tickets s()ld,l)roken down by tyi)i' of ticket.
4. instant audit trials for verifying the number of
tickets and dollars sold in each i)rice category.
Improve profit and security. I'acer
Cashtronic can lielj) you incrcise profits because
admission prices are [)re-|)rogrammed. The cashier
simply issues the tyi)e of tickets in each transaction
and the price is calculated automatically
and displayed to the customer and casiiier. Change
is calculated electronically to eliminate error and
speed ticket .sales.
Tickets cannot be issued without recording
a sale and a complete hard copy of all transactions
is available when neecled.
BOXOFFICE ::
August 7. 1978
Free box office taming kit. .^c
lul for our
free guide to bo.x office control. It could be the
most i^rofitable thing you do today. For your copy,"
contact I'acer Corporation. 220 .South River
.Street. Seattle. WAWIOS.
nione20(i 7(i2-li;«.
PACER

Tlie exterior oi the Cinema 6 was lined with people during their
recent opening night. "Jaws 2" and 'Grease" were featured.
The boxoffice in Cinema 6 is incorporated in the front of a
"U"-shaped concession counter under a custom-built marquee.
Texas Cinema Corp, Unveils Multiplex
With Energy Efficient
Texas Cinema Corp. recently opened its
newest multiplex, the Cinema 6, in Temple,
Tex. The six auditoriums boast a combined
seating capacity of 1,264.
The Cinema 6 is a free-standing building
located in the Temple Mall Shopping
Center, a project of Paul Broadhead &
Associates. The 18,500-square-foot building,
which is constructed of pre-cast concrete,
is situated on four acres of land with
adjacent parking facilities for 320 cars. The
building utilizes six inches of fiberglass insulation
in the exterior walls, with eight
inches lining the ceiling.
In addition to these energy-saving features,
a General Electric air-conditioner is
equipped with economizer units which utilize
outside air for ventilating the theatres
and conserving electrical power when the
outside air can serve.
Signage includes a triangular, backlighted
attraction board located away from the theatre
on the mall identification sign. Pronto
letters are used on this sign which was installed
by Signgraphics of Dallas. Smaller
signs using two-inch letters list feature titles,
times and auditoriimi numbers on either
side of the theatre buildins; front.
In addition to these, color-coded minimarquees
are used above each auditorium
entrance. Another custom-built mini-marquee
above the boxoffice identifies the direction
to the proper theatre, the auditorium
color code, the feature title and the
admission price. Other crowd control equipment
includes Laurence crowd control tapes
and turnstiles leading into the lobby holding
area.
Patrons enter the theatre through its
glass front wall and are confronted by a
U"-shaped concession counter, centered in
the lobby, which incorporates the boxoffice
at its tip. The Cinema 6 utilizes two fiveunit
and one thrc^-unit Automaticket ticket
dispensing machines.
The concession counter, with its highpressure
laminate surface, houses two Sitco
self-contained dispensers, two Jet Spray
bubbler units, two Star Mfg. VP-24 popcorn
warmers and a Cretors "President"
popcorn machine.
All of the auditoriums are furnished with
American Seating reclining seats spaced at
40-inch intervals. The two 300-seat auditoriums
feature wine-colored seats and
Econo Pleat wall coverings accented by
Building Design
wheat-colored trim. The two 198-seat auditoriums
are furnished with brown seats and
wall covering accented by wheat and brown
trim and the smaller auditoriums, each seating
134, are equipped with gold scats while
wheat and gold accented coverings and
trim adorn the walls.
Technikote screens measuring 31 x 14,
27 X 13 and 27 x 14-feet are used in the
theatres. These are lit by Christie 2.000 watt
xenon lamps and rectifiers through Century
35mm projection and sound heads, and
Kowa lenses.
Two of the auditoriums are equipped
with EKilby stereo/optical systems coupled
with National Theatre Supply PAS-4500
systems. The remaining auditoriums utilize
Cinemeccanica CP-55 amplifiers. All stage
speakers were supplied by Frazier Speakers
of Dallas and include X-15 low-frequency
drivers coupled with F-333 high-frequency
horns and drivers. F-837 units are used in
the stereo theatres.
Texas Cinema Corp.'s engineer Bill Mc-
Connell built and installed the automation
units which include both three and five-disc
platter
systems by Potts.
I he Amrrinin .Scaliiii; icliniin; sr<
nhirh looks toward the bark »all ol
I the .UH)-scal auditoriums in the Cine-
•en measuring .*/ .v 14-fect is used here.
The MODERN THEATRE SECTION

.
CAT" Platter System
The most rugged, reliable, simplest.
superior operating platter in the industry.
Naturally, It's from ORC!
And it s loaded with features
• Continuous playing ot up to 5 hours of programming
• Entirely electro-mechanical system with nm dnve and
floating capstan'
• Self-equalizing controls — no adjustment required.
• Enclosed DC motors and controls for safe, efficient
performance
• Reinforced extra heavy-duty structure.
• Designed for quick, easy conversion to C A T — Complete
Automated Theatre
If It sounds like we re bragging, we are' The CAT Platter
System is. quite simply, superior m performance, operation,
versatility — and value It s the one you ve been waiting for
*\
ORC also offers the latest
in Film Make-Up Tables Unique
side-located reel spindles permii handling
of all si^es ol reels and permit
make-up and tear-down ol shows
simultaneously.
L 11^
Optical Radiatior^ Corf )()rc)ti()n
^^JL^fl 6352 N. Irwindale Avenue. Azusa. Calilornia 91702 • (213) 969-3344

your theatre supply dealer. Sample on request. A- It
I piecisio" Me"'*"'*
dot l*»^
YOO
amo
ROW?
XLP-500
Excellent for mini theatres
where durability
and reliability are a
must. Easy to operate
and maintoin. Features
ozone-free xenon bulb
that lasts for over
1,000 hours. 21/2 hour
capacity reels, optical/
magnetic sound. Also
remote control, booth
monitor speaker built
into pedestal, interchangeable
aperture
masks and automatic
film loop restorer.
Solid State transistor
sound system. Modular
construction. With or
without pedestal. Full range of accessories.
^^^
Digital control system for multiple
projector interlock now available.
Clirix Konios (left) and Dane Denick insp
draws attention to Dolby sound. Christie xe
the Century City's new marquee which
lamps were installed in both theatres.
Century City Theatres Are Updated
To Utilize Modern Sound Equipment
The Filbert Co., Glendale, Calif.-based
theatre equipment firm which furnished,
equipped and served a.s furnishing consultant
for the twin theatres in Century City
in 1972, recently was called back by Ed
Plitt, vice-president of Plitt Theatres, to install
additional equipment.
A new Christie xenon system. Century
70mm projectors, Quad/Eight amplification
and a Dolby system were installed in the
900-seat auditorium II.
New Surround speakers were added to
the 1,400-seat auditorium 1, and all stage
speakers were upgraded to take advantage
of the additional audio information contained
on the Dolby soundtracks. This auditorium
was originally equipped with Century
70mm projectors, Christie xenon lamps
and a Dolby system.
The new equipment made it possible for
the Plitt Century Plaza Theatres to offer
their patrons the improved sound quality
in such films as "Jaws 2" and "Star Wars."
It also represents an investment in the future
of improved soundtracks.
The newly installed equipment makes the
Century City theatres unique, because they
are among the only twin theatres in the
country with both auditoriums fully
equipped to reproduce both 35 and 70mm
film formats, along with the complete range
of Dolby sound—from optical through four
and six-channel magnetic sound reproduction.
for complete details and prices, contact
Rangcrtone Research Inc.
Sales & Services • 509 Madison Avenue
New York, New York 10022
NATIONAL
Changeable
(212) 753-5430
Letters
24-In.
Othsr tiitt
proportionately low
Hard baVod anomal on 1/4" Moaonito/hardbca.
rssialB woolhor and abuse. Clamp hooks with bronic
prina hold toiler lo any Irack (describe v/hon order
ing). Letters slay put. are easy lo change, easv
lo read, available in a choice of colors. Availnblo m
lor
literature.
Prices subject to change.
NATIONAL DEVICES CO.
NATIONAL CHANGEABLE LETTERS DIV.
1535 16th St. Denver, Colorado 80202 (303) 892-1072
lu ( ,;i< ^ ihin

Fhracknowledging
the soctnd ofthe &faiii
in film.
iill.l.ll:>^-1l?TT?n
DOLBY LABORATORIES. INC. 731 SANSOME STREET. SAN FRANCISCO. CALIFORNIA. 94111 1415) 39a-03CXD
OXOFFICE ::
AiiRust 7. 1V7S

NEW
TECHNIKOTE
SCREENS
JET WHITE
PEARLESCENT
PREVENTS Cross Reflection
of Light!
^"
Cotton Backing
PREVENTS Bellying on
Curved Screens!
will STAY WHITER LONGERI
Will OIVE IITTIR CLARITY
AND COLOR RENDITIONI
THE FINEST IN
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"SUPER-WHITET'HI-DENSITY"
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STEREO HILUX" ^^ »" -
Approv.d for ^>. ""I""""/""''
aOProi.c.ion
^^^ [qu.pm.nl SuppI,
TECHNIKOTE CORP.
Informing, Reminding and Persuading
Are Objectives of Good Advertising
Wiiicm
cannot bo expected to
the need for personalized
selling, advertising
can project a
greater sense of salesmanship
efficiency by
"informing, reminding
and persuading prospects
before the salesman
makes the call,"
said A. E. Irwin, vicepresident
of sales and
marketing. Mallory
Capacitor Co.. addressing
a recent quarterly
meeting of the Electronic Industries
Ass'n.
Exhibition and distribution, of course,
have differing objectives in the use of their
advertising dollar. The cinema must build
boxoffice awareness while the distributor
must gain a greater share of the market.
The best approach is to gamer trade acceptance
on a vast scale for each product.
Not to advertise is like winking in the
dark at a pretty girl—no one knows you're
making an appeal. Advertising treated as a
key component in a market strategy can pay
off. Those in the industry who have used
advertising successfully contend that setting
stringent financial limits on advertising does
not take the full scope of marketing into
consideration. Changing market conditions
demand a degree of flexibility in advertising
for the widest coverage of the market.
Develop Objectives
"Marketing goals," A. E. Irwin continued,
"identify specific short and long-range tasks,
and the defined objectives must be the basis
for the development of the advertising program.
Further, they should determine the
budget needed for advertising to fulfill its
very important role. If the budget is less
than optimal—and it will be—cut the number
of jobs, not the quality."
The bigger the objective, in his studied
view, the bigger the budget. "Tell me what
we can afford to spend," he said, "and I'll
tell you how far we can go on it. You will
have to decide whether or not you want
to adjust your objectives but, since every
objective has its price tag, a lower budget
may mean a lesser accomplishment."
What is the ke\ ingredient of successful
advertising? "Check-list guides to instant
marketing success are to be regarded skeptically.
Beware of handy-dandy lists of rules
to bring instant success. They are general,
leave out too much and could mislead."
For A. E. Irwin, if more people concerned
with selling were to understand the
need for equal management status and significance
involving marketing and advertising
departments, the success sfon.' of the
.^mcrican marketing field would have
reached unprecedented heights of prosperity
a long time ago.
A marketing man is as much concerned
with building trade as an advertising man.
To experience a constant sense of bickering
and open hostility is to invite continual
chaos and, significantly, a diminishing of
the effectiveness of the ranking management
"team."
Identify the Market
Irwin calls for an identification of the
individual market by size, type, location or
other evident reference. He prefers to rank
markets before getting around to the allocation
of specific advertising dollars. He
emphasizes, understandably, the use of the
most money for the most important objective
and recommends constant measurement
of advertising results. "If it's worth doing,"
he reasons, "it's worth measuring."
.At the same time. Irwin finds that successful
advertising programs call for sound
marketing input. There always is a need. too.
for the investment of enough money to accomplish
the objective. "If you cannot or
will not invest the money." he insists, "you
never will obtain response levels where the
rate of reaction exceeds the rate of stimulus."
.An exhibitor or distributor must ask himself:
Are the advertisements at hand aimed
at specific audiences? Are the approaches
both sensible and factual? Does the information
take precedence over persuasive
points?
What A. E. Irwin has told an electronics
industry audience merits significant study
b\'
the motion picture industr>'.
Allen Af. IViilcm iv BOXOFFICE's New
F.ni;Umil stales correspondent.
SPECIALIST IN TWINNING. BUILDING
or
REMODELING THEATRES
We are "THE" specialist in the creation ot a twin or multi-theatre from
your existing theatre. Complete turnkey job, plans, engineering,
construction and tinishing. Call or write;
Norman and Friddell. 94 Panorama Dr.. Conroe. Tx. 77301
A/C 713-856-5297
Tho moih:rn theatre section

Theatre Pipe Organ & Christie
Make Beautiful Music Together
Can a 50>cjrulJ thcilrc pipe urg.m Ih.il
once set the musical scene for sileni films
and modern projection equipment find happiness
together, whiiing away the hours in
a rejuvenated Opera House?
If the vibes coming out of the Emery
Auditorium in Cincinnati are any indication,
ihc answer— most emphatically— is "Yes "
Both the pipe organ and the projection
equipment now are firmly situated in the rehuill
opera house that is part of the University
of Cincinnati.
They were joined last October in a ceremony
that had such diverse highlights as a
"Big Chase" medley of sileni film arrangements
played by an organist of that era
and the 35mm magical combination of Julie
.Andrews, the Aiixlri.in Alps and 'The Sound
of Music."
Circuit Orjsans Donated
The pipe organ—a 20-rank, three-manual
—once was housed in the cid .\lbec Theatre
m Downtown Cincinnati and was initially
played for the public on Christmas, 1927.
when the theatre first opened. There it remained,
playing second fiddle to variou'^
films and vaudeville acts, with each passing
year taking its
toll.
In 1968. due to a decision by RKO Stanley
Warner Theatres to donate the pipe
organs in its circuit to appropriate organizations,
the pipe organ in the .Mbce Theatre
began a gradual move to the Emery Auditorium,
about six blocks away. This took
nearly nine years. 30,000 man-hours of labor
by the Ohio Valley Chapter of the
American Theatre Organ Society and substantial
assistance from two philanthropists:
Mr. and Mrs. John Strader.
Its new location—the Emery Auditorium
—had been built in 1912 and saw a great
many musical talents, most of them highbrow:
Stravinsky, Rachmannoff and even
the great Russian ballerina. Anna Pavlova.
Largest Fly-ljpe Screen
As the pipe organ was being installed,
so was the equipment to show the classics
of both the silent and the sound-film eras.
That job fell to Precision Projection Services
and National Theatre Supply of Cincinnati.
Between them, they selected Christie Electric
Corp. lamphouscs. Christie Xenolitc
bulbs and a power supply for the 35mm/
16mm film system, designed to project on
the largest fly-type screen in Ohio: 19'/i-feet
high and 49'/2-feet long.
The first showing took place on October
21 when a by-invitatior.-only audience
heard Gaylord Carter— a theatre musician
who began his career in 1922 — play not
only the prelude to an oid Harold Lloyd
film (Billy Blazes, Esq.) but provide the
background music for the main feature,
"Steamboat Bill, Jr.", starring Buster Kcaton.
The versatility of the Christie equipment
also allowed the showing of selected
scenes from "The Sound of Music." courtesy
of 20th Century-Fox Film Corp.
The prospect of a long and continuous
run looks good in Cincinnati, with the pipe
organ and the movies still going strong.
BOXOFFICE ::
August 7, 1978
with continuity
The Pcrf'FiX tllni pnfoialioii it^pair .swstem nu'aii.s:
\'o
ihf Pert-Fix \ysi.Mn
cUuk screen"
lnst

i
I he
How to Build Special Accomodations
To Attract Hard-of-Hearing Patrons
By PAUL R. HATCH
Hatch Theatres. Woljeboro. N.H.
Motion pictures are designed to arouse
two of mans most basic senses, those being
sight and sound. To a person who has lost
either of these senses, movie entertainment
means htlle.
For an investment of under $25, any
theatre can provide special accomodations
which will be welcomed by a person who
is hard of hearing. The small monetary investment
and the minimum amount of time
needed to install these accomodations makes
the project one to consider.
In addition to providing a service that
may reap a great deal of goodwill advertising,
you soon will recapture your investment
with an increased gross from those
who have not been to the movies in years.
Here's all you need to complete the
project: speaker wire, in a length to extend
from the projection room to the seating
area in the auditorium; a pair of headphones,
preferrably cushioned for patron
comfort, and one of the inexpensive TV
listening devices commonly sold in stereo
stores. You also will need an adapter to allow
the phono plug on the headphones to
be plugged into the mini-plug receptacle on
the listening device.
The TV device is a self-contained unit
and is very small, containing its own volume
control and on/off switch. Although
there are two jacks on each unit, only one
is recommended because the volume for
both jacks is controlled by a single knob.
The units are so inexpensive that several
may be installed at minimal cost if the need
WERE THE ONE!
is
present.
To install the device, have your projec-
Universal THEATREJSiiggui:
TRESEHTS^
"All Your Theatre Weeds"
m^^
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ALSO: DRIVE-IN EQUIPMENT
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nancliii oaHabli l»r tMi^Ula Hi.tlrt PKk«fa. Wrila ytw •MrnI Imik Itr I«i1*«t

The lir.sl lit;hi blind section is raised inlo place aaoinst ill
enlary>ed screen. A lO-font wide nniskint; stripe is added.
the II livht Hind seciio
ihe field 11 iti, around cle

• CRYPTIX TICKETS
(Secret Numbering)
• STUB ROD CONTROL
• TICKETAKER SYSTEM
• MINI-COMPUTER TERMINAL
SYSTEMS FOR ADMISSION
AND CONCESSION
CONTROLS
Wn7e or Call for more
Information TODAY' (215) 657-4200
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^ ---.-» HUSSEY MFG. CO., INC.
jUJSiliM NORTH BERWICK, ME. 03906
Td 800 341 6092
Careful Feasibility
In
Study Required
Converting Single-Screen Theatre
By
SAMUEL FELDMAN
.\Ian\ dri\c-in theatre opL'rations arc going
to be improved o\er the next several
years. One of the prevalent methods of improvement
is likely to be the twinning or
"splitting" of single-screen drive-in theatres.
Such a conversion can be advantageous to
those situations vsherc the demands of the
locality justify the expenses of converting.
Any 1,500-car drive-in theatre could possibly
end up being three 500-car capacity
drive-ins. Any 1,000-car drive-in theatre or
smaller could be divided to become a
drivein
with capacities of between 300 and 500.
But, in order to be a successful financial
operation, splitting must be done economically.
There are many secrets to successfully
splitting an operation.
Is It Possible?
First of all. the physical layout of the
drive-in theatre must be studied for the feasibility
of locating a second or third drive-in
theatre screen, possibly without doing any
excavation or re-ramping any part of the
field. It is necessary to put up the proper
size screen at the proper location in relation
to the projection booth.
If possible, the projection booth should
be the single central operating booth that
now exists. If this is not possible, you may
have to extend the booth by enlarging it to
the sides in order to throw the picture back
lo a screen located in the rear of the theatre.
If the screen can be located where the
existing ramps will not have to be altered
and if the booth can remain in the same location,
with only a minor alteration, you
will then have eliminated all costs except for
the new screen.
The next step is to determine the feasible
size of the drive-in theatres in relation to
booking and operating requirements. This
will determine the location of a guard-rail
fence, which should start at the center of
the existing boxoffice canopy, allowing only
one cashier to sell tickets on either side of
the boxoffice for all screens.
The guard-rail fence should be built of
4 X 4-in. posts placed 10-ft. apart, with 1x6-
in. boards, going from post to post, along
the top and sides of each post. This provides
the appearance of a strong, solid
guard-rail. Or course, this can be painted
in any color desired.
The purpose of the guard-rail fence is to
separate the two operations and to guide patrons
from the boxoffice to the proper
screen. Yet, if an automobile accidentally
runs into the fence, it will be very easy for
the maintenance people to repair it the next
morning.
The guard-rail fence should divide the
entrance roadway into two sections, and divide
the field at the proper ramps. This will
be dctcrm:ned by the boundaries you have
chosen for the sizes of the resulting theatres.
Screen Location
If your new screen is to be located on one
end of the rear section of the theatre, and
you are not using the entire rear part of the
field, then the guard-rail should run through
the field from the refreshment stand to the
back fence.
At all times, you must remember that the
refreshment stand is the center point of your
operation and that everyone must have access
to it. Using a 4-ft. high guard-rail, no
matter where they park, people will be able
to leave their cars and walk to the refreshment
stand by slipping under the fence.
Sections of the fence can be left out as
gates for people to walk through, but the
i THEATRE DESIGN EXPERTS f
r»r . NEW THEATRE DESIGM
t^ . REMODELING THEATRES
S
.DIVISION OR MULTIPLEXING THEATRES
i|r . SNACK BAR LAYOUT
.
^ COLOR COORDINATION AND DECOR
. HARDTOP AND DRIVE-IN THEATRES
jg:
j|f Over 35 years experience nnd more than 500 projects in the
i^ past ten years
i^ Our know-how, experience and economies more than pay the
4>r cost of our services.
j^
COMPLETE DESIGN AND ENGINEERING SERVICE
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OR
CONSULTANTS TO YOUR ARCHITECTS
I
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3t Telephone: (303) 238-6415 f
36 The MODERN THEATRE SECTION

openings should be not be large enough f»M
automobiles to pass through.
If the field is cut anywhere from the re.ir
of the refreshment stand up to the rear of
the theatre, the dividing of the sound system
in the field can K' accomplished by bnni;
ing in home run leads to the project ioi\
booth. If it is simply divided across a ramp,
these leads already are in the Kmth or in
a ramp switching panel and can be divided
in
the booth itself.
If you are dividing the drive-in theatre
anywhere in the field that will require the
sound to be cut. it is not a serious problem
because all ground wires can be put in on^trench
going from the booth, through the
field, adjacent to the guard rail and at
tached to the last speaker post in each ramp
of the new theatre. The laying of these wirov
is not a complex problem and often can he
done by the theatre's maintenance people.
I'se
Existing Equipment
In the projection booth, a two-projector
operation can be divided to accommodate
two booths, using the existing projectors and
two platter systems. One projector and one
platter system will service each screen. I
also advise that you convert your lamphouse
to xenon if it isn't already. There are companies
currently offering conversion kits
for both lamphouscs and rectifiers. Such
conversions will result in no surplus equipment
after the changeover. It may So possible
to convert the existing amplifiers and
sound-system components to serve two theatres.
Check with a sound service company.
In some situations, the dividing of a
drive-in theatre may help business. But. an
increase in profits cannot be expected to
be overwhelming because some of the profits
come from the original theatre. The costs
of operating a twin drive-in theatre can be
very small since the manager, cashier, ramp
attendants, refreshment stand employees
and the projectionist all remain in their
present job capacities. Their jobs may entail
a few more hours due to double screens,
staggered show times and longer concession
hours.
The splitting of indoor theatres has been
going on now for quite some time and
promises to continue. More drive-in screens
will provide the same results as the increase
in indoor theatre screens: more bidding flexibility,
higher boxoffice potential, increased
concessions profits and. oftentimes, a greater
volume of patronage.
vyur 32/1 a i/jear
J^cri'ina Ilie ^Jlicalre ^niluslru
"Flnt in Automation"
Wc will custom build automation
No job too big . . . No
to your specifications
job too small
Samuel Feldman, Northeast Theatre Corp .
has 40 years of experience in the coiislnu
tion and operation aspect of the ihrulrc industry.
Federal Commerce Department
Issues Security Cost Report
I he leder.il ( .MiinuTce Dep.irlnienI le
ports that public and private enipUiyerx
spent some S 20.000.000.000 on security
forces in 1*>76—more than double the
amount paid in 1969.
Between 1969 and 1976, the number of
full-time security personnel increased from
800,000 to more than I.O(K).000 according
to the department.
BOXOFFICE ;:
.August 7. 1978

. Rebuilt
pPECIALISTS
I El
111
REBUILDING
CHAIRS
workmanship
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imeproofing Compound. Su.
plus seats or backs, $2.00. Wc
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LEASING
Horsham, Pennsylvania 19044
Coll (215) 676-4444 or 675-1040
Containment Screen Testing Slated
For 5,000 Square Foot Prototype
The long-anticipated advent of the "containment"
screen is scheduled to become a
reality early this fall with the practical demonstration
of a 5.000-square-foot prototype
now being installed at Pacific Theatres' Los
Altos Drive-In Theatre in Long Beach,
Calif., according to Robert W. Selig of Pacific
Theatres.
The containment screen project initially
was begim in November of 1972 when an
imposing "wall" of stale laws attempted to
block any situation where the screen picture
could be seen from adjacent highways,
neighborhoods or other public areas. Selig:
Wilton Holm, director of the NATO drivein
comnvttcc. and Petro Vlahos. staff engineer
of the Motion Picture Center in Hollywood,
began an investigation into the practical
problems of developing a containment
screen.
Precision-Made
Parts
The development proposal required a
unique, precision-made plate-master which
would b-; used to plate nickel into a heavyguage.
half-inch-square mirror which then
would be plated with rhodium to prevent
weather deterioration. These original containment
screen segments were to have a
high-gain, reflective, mirror-like finish
which would reflect uniformly for a specified
angle then sharply "cut off" so that the
screen would appear blank to viewers outside
that angle.
Two problems initially encountered in the
screens development were the lack of driveins
with symmetrical, pie-shaped fields and
ramps, and the problem of finding a precision-made
plate-master die which would
meet the stringent specifications of the "lenticules."
which is the proper designation for
the half-inch mirror segments.
Lenticules .Mass Produced
Ihe latter problem was overcome in 1973
when .Marlowe Pichel of Pichel Industries
was contacted to see if he could mass produce
the lenticules and still meet the exacting
requirements the project demanded. Pichel
had worked for Xerox doing electroforming
and previously had developed the
elcctroformed mirrors used to take the first
photographs on the moon.
The problem was solved by designing a
single shape having a curved and tapered
form typical of the nose of a bullet. This
shape is called an Of^ive. Pichel made a
highly-polished and precise ogive and elcctroformed
a nickel shell on the outer surface.
This nickel shell then is stripped off
and the lenticules are cut from portions of
the shell.
TWIN?...TRIPLEX?...QUADPLEX?
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555 CHESTNUT STREfT CIDARHURST N[W YORK 11 5 1 f. •
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Designing • Engineering • Construction
SEE US AT THE NATO SHOW. AMERICANA HOTEL. NEW YORK CITY. OCT 16. 17 4 18
38 Thr MOIM'.HN TH1;ATH1.

The elect roform-\igivc technique accomplished
a production-quaJity die whose complex
curvature elements have a relative
precision
that cannot be achieved by any of
the conventional die-machining lechniqlle^.
Since the entire screen consists nf these lenticule.s,
and each lenticulc must be precise,
the manufacturing procedure did pose a
formidable problem.
The second problem has been in the
mounting of the lenticules on an actual
screen. The lenticule-s first are moimtcd on
panels and these panels are in turn mounted
on the existing screen. While the precision
of the individual Icniicules has been
achieved, the placement of the lenticulc
panels also must be precise. To optimize
gain and maximize audience area and containment,
the screen surface must be an accurate
and carefully positioned segment of
a sphere. Since most screen towers provide
flat surfaces, a method lo mount and position
the panels was required.
Columns Are Relocated
To overcome this problem, the contracting
firm of Mackintosh and Mackinliwh relocated
the steel columns of the existing
screen tower so that they lie in a circular
curve having the proper radius of curvature
from the projector. These columns additionally
were tilled forward to a slope angle
of approximately 1 1 '3 degrees from the vertical
to provide the proper direction and
containment of the image from front to
rear.
A series of wooden beams then were attached
vertically to the existing screen with
adjustable "stand-ofr" bolls. The relocation
of the steel columns provides the required
horizontal curvature and the deflection and
adjustment of the vertical beams will provide
the required vertical curvature.
The resultant screen face then will be a
section of a single sphere. Exact "tuning"
or positioning of each vertical member and
Con Iinlied on following page
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Cemcorp announces the
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EXPERTS
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HURLEY SCREENS
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BOXOFFICE ::
ilKMlrical ciijiinccrioL'
Western .Service & Suppl>. Inc
:i'HtSlinilSl • l)en\cr. COKlOni
(303)5.^-7611
1711 Wc In^
y
August 7. 1978 39

Containment Screen-
Coiuitnicil tram preceding page
t-ross-Dar assembly is being ensured by an
.'P'icai sighting device or range finding tran-
.11 lliis will assure the positioning of each
c anient of the support structure along the
,!c>ired spherical curve within a very small
fraction of an inch.
While the principle of the lenticular
not new— four patents were issued
screen is
between 1914 and 1925 to a man named
Clark—the technology to produce such a
screen has not been available until recently.
The principle of a true lenticular screen has
been demonstrated on paper many times
and there is little doubt that the advantages
of high gain, containment of image and the
rejection of extraneous light are all real and
attainable.
The fruition of the containment screen is
scheduled to be demonstrated early this fall
with the installation of the first containment
screen at Pacific Theatres' Los Altos
Drive-ln Theatre in Long Beach. Calif. The
5,()00-square-foot proto-type is nearing
completion, according to Selig.
'Most significant, perhaps, of the containment
screen's remarkable advantages is
the tremendous gain in light—eight to ten
timesi" Selig remarked in a recent Boxoffice
editorial. "Thus, for the first time,
drive-ins will present a bright, well defined
picture." Another reported advantage is the
possibility of moving drive-in show limes
up some portion of an hour earlier, but exhibitors
are warned that the containment
screen is not a "daylight" screen.
The containment of the screen image is
expected to permit greater booking versatility
in those drive-ins with two or more
screens. Now, with the containment screen,
an R-rated feature can play in the same
drive-in simultaneously with a G-ratcd feature.
The picture will be directed only within
the periphery and range of the intended
and separate audiences.
The screens ability to reject extraneous
light will have an obvious advantage to
all existing and future drive-ins. The ambient
light problem long has been a negative
factor in the achievement of proper drivein
screen luminance. With the containment
screen, automobile headlights, full moons
and adjacent shopping centers with brilliant
street lights will be of no concern. Only light
projected into the screens center will be reflected
back to the audience. Light hitting
the screen from an angle off center will be
rjflccicd out of the contained area.
The liny, hall-inch-square mirror held
above by Petro Vlahos. chief scienlisi of ihe
Research Center of the Ass'n of Motion
Picture ami Television Producers, is the
basis of the containment screen being developed
for drive-in theatres. The directional
or containment screen is designed to
make the screen appear blank to anyone
looking at it from outside the confines of
the theatre. The principles of the new screen
were developed by Vlahos for the National
As. there were .^11 single screens, 32
twins, 6 triples and I four screen operation
in the slate, while in 1978 there are 21.^
single screens, 40 twins, 12 triples and 3
four screen drive-in theatres,
During the ten year stud\ period, lit)
screens were closed while 22 new drive-in
iheatres were built,
[)rive-in iheatres leached their peak in
l').S9 when 47.1 of the outdoor operations
StereoScope 3-D Projection Attechment
For Slackod-Ftjinn t\Mmal 3f> rilm. In
•lonlly »wilch beiwcn "llol" and 3-0 ptinu
Purlsct lor 3-0 (hotH olc. Send lor bro-
Th.. MODLHN THKATHt SECTION

flouri'hcd in Tcias. Al that lime, drivc-m
theatres represented around 37 per cent of
all of the movie screens in Texas. In 196^
their numbers had decreased to 3S4 and the
downward trend has continued.
Cause of the decrease appears to mvoKc
several factors, according to N.AfO ot
!e\
president Al Re>nolds. who ran one of iIk
country's largest drive-in theatre circuitduring
the '.''Os and '60s. "It started m the
early 1960s when drive-m theatre owner',
had to pay much higher film rental for their
demand of a 14-day and finally a seven-d.i'.
availability," he stated. Reynolds said infoi
mality in dress was a plus for underskyci
until the vogue of informal dressing reach;,
i
its apc\ in the late '6(K and people felt corn
fortable going to indoor theatres in casu.i
attire.
"Then." Reynolds continued, "when da\
light saving time came upon the scene m
1966. and drive-in theatres were forced lo
start their feature picture around 9 p.ni .
it made the hour too late for family patronage
which was the backbone of the outdoor
theatre business."
Reynolds averred that in the middle size
towns with a population of up to 100.000.
drive-in closings were less and. of the 2.1
that closed, it appeared exhibitors found it
more profitable to sell the drive-in acreage
at an inflated price and install multi-screen
indoor theatres in shopping centers. He said
this was mostly true in the urban areas of
Texas, where the communities have grown
rapidly, inflating the price of real estate.
Today. Mi former drive-in theatre sites are
major shopping centers.
While there are only half as many Texas
NATO
drive-in theatres as there were 20 years ago.
Reynolds predicted a renaissance for underskyers
with the breakthrough of the
containment screen and the new remote
sound systems which utilize the car radio
(instead of the car speaker attached to .i
post). Reynolds said the tremendous increase
in illumination from the new screen will
enable drive-ins to start earlier and still
portray
a bright picture. .And. with car
radios carrying the sound, he believes patrons
soon will be returning to the drive-in
theatre.
Eastman Photography Museum
Takes Inventory After Fire
( iir.ilors .'! the (lecrye I-:islnian Hmisc
International .Vlusjuni ol Photography are
studying inventories to measure the loss
from a fire that destroyed thousands of historic
film clips and still photographs.
Many of the items cannot be replaced,
officials said after the fire which occurred
in mid-June of this year.
They said up lo 100.000 one-of-a-kind
film clips and still shots featuring Buster
Kcaton and other early movie stars probably
were destroyed.
acousti-wall
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Economy- Service -Satisfaction
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2010 Samodn Av , Columbus, Ohio 43085
BOXOFFICE ::
.August 7. IV7S
The KNEISLEY Lamphouse to
Remember when Equipping Your Theatre,
I ^ XENEX n
• it's modtroteljf priced, rugqtHy constructed
—write /or
Iree detaili—
Clean styling. Complete rear instrument panel
Access to interior through full hinged doors
Adjustoble nose cone. Heavy duty igniter
• Horizontal tomp and 14 inch dichroic coated,
glass reflector proride greater light pickup ond
excellent screen coverage Focusing and l>«am
controls provided.
• Accommodates 1000 through 4000 wall Xenon
Lamps for indoor and outdoor screens up lo
125 feet «ide.
• Magnetic ore stobiliiotion properly positions
arc toil flame around anode, increasing lomp
life.
• Bbwer Manual and manual
cooled ignition
douser are standord. Automolic ignition op-
THE KNEISIEY ELECTRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620
Pinkston Sales & Service
MOTION PICTURE EQUIPMENT
Complete Sales Service or Repair
AUTHORIZED DISTRIBUTORS FOR MANY MANUFACTURERS
Ed Cernosek
2017 Young St.
DnWns. Dnlh.s, Tex 7S?..?1
R.W, (Pinky) Pinkston
•® 214-741-1637
or •^•il ItS.lP

•
shows
The Grosh "waterfall" curtain is seen in action in this photo
taken in auditorium I. All of the theatres employ Hurly l.enliclitc
20 matte white screens measurinf; 12 x 28 feel.
Intersfafe
In
Interstate Amusement, Inc., recentl\
opened the newly constructed Jerome Cinema
in Jerome, Ida. The free-standing building
was constructed at a cost of $400,000
and is situated on seven acres of land in the
suburbs of Jerome.
The parking area in front of the building
has a 400-car capacity. The building front
is brick with three, large glass entrance
ways flanked by the masks of comedy and
tragedy. A 50-foot, back-lighted, changeable
letter board prominently displays the feature
titles and showtimes for the four auditoriums
on white and yellow background punels.
All signage in the Jerome Cinema was
installed by Lytle Signs of Twin Falls.
As patrons enter the lobby, they walk
through a foliage-lined corridor which leads
to the front of a 'U"-shaped concession
stand. The ticket issuing machines are
housed in its tip.
A huge montage of movie posters and
The Jerome Cinema is a free-standing building situated on seven
acres of land in the suburbs of Jerome. Ida. The population of
ihc theatres drawinf" radius is estimated at nearly 40.000.
Amusement Opens Multiplex
Jerome, Idaho, With 1,200 Capacity
stills occupies the space above the concession
area and entrance way. Unlike most
movie montages, however, the films and
stars depicted in this collection are of a
recent vintage. "Oh God," "Annie Hall,"
"Saturday Night Fever" and "Rabbit Test"
are just a few of the films represented.
Once the patron has purchased a ticket,
he is directed to one of two lobby holding
ureas on either side of the concession stand.
Each holding area serves two theatres and.
because of the shape of the concession stand,
all waiting patrons have easy access to the
refreshment counter.
A Cjold Medal Cornado popcorn popper
is the heart of the concession stand accompanied
by True Temp warmers, Supurdisplay
butter warmers and a Star Mfg. hot
dog cooker. The boxoffice, incorporated in
the concession counter, is equipped with
a Sweda Model-405 cash register which uses
the receipt tape as the ticket.
Hach of the four auditoriums seats 300
the comfort of Griggs Model-4200 seats.
in
Auditorium 1 is color coordinated with
beige seating and rust-colored Soundfold
acoustical wall covering. Auditorium 2 is
decorated with dark-purple seating and
light-purple trim and wall covering. Auditorium
3 has a color scheme utilizing differing
shades of red in the seating and trim
while auditorium 4 is resplendent in shades
of orange. Two of the theatres are equipped
with Grosh "waterfall" curtains.
All of the auditoriums utilize Hurly Lenticlite
20 matte white screens measuring
I2V2 X 28 feel. These are lighted by Christie
CH-20 consoles using either Schneider
Magna-Com or Sankor anamorphic lenses
from the Marble Co. Ballaniyne of Omaha
Pro-3.*> projectors also are used. Cinema 1
is equipped with a Dolby Cinema Processor
and each auditorium employs Altec A-7-
500-8 speakers.
jiisl a luiil til the comnuni pn'jectiiin timm kmi/ Un aii nl li:
in the Jeiome Cinema. Chiistie CH-20 con.\oles and Autowind 35 platii
used in conjunction with Hallantyne Pro-.^.^ projectors. The photo at
iilia\.;e-lined enliance wax. the liui;e iiuivie montane anil the hoxollice wliu
the lip III II "l"-\hiiiieil concewinn stand.
42 The MOnr.RN THEATRr SF.CTION

'Very Kind to Film' Sprocket
Endorsed by NATO Committee
Among the main probkms that tvlting
a theatre owner, bad prints, damaged
10
film, mixcd-up "hfads and lails" and mixcdup
reels arc all problems they eoiild do
well
withiiut.
The Technical Advisory Committee of
NATO has been working for twelve yean,
on these problems among others. Now (he
committee repiirls success concerning
several of these problems and suggests that
it is up to ea>:h individual manager, projectionist
and theatre owner to follow
through and put these improvements into
use.
The committee reports that the I.aVczzi
Co. has developed a universal '"very kind to
film" sprocket. This sprocket will work with
both CinemaScope small perforations and
with the standard Kodak large hole perforations.
Why
Wagner?
Unlike the Fox tooth sprocket, with its
gross misalignment with the ccnterline of
the Kodak standard perforations, the new
VKF sprocket from I.aVczzi is very kind
to film, according to committee spokesmen.
More Contact Area
The new sprocket has approximately 50
per cent more contact area with the driven
face of the perforation. It also has smixjthly
rounded comers and edges and reportedly
will not erode the corners of the perforations
as does the Fox tooth sprocket, the
committee claims.
The increased width of the sprocket teeth
is in the direction which properly tends
to limit the lateral back-and-forth motion
of the film as it runs across the sprocket.
The committee recommends that every
theatre in the U.S. change every sprocket
in its projectors and soundheads to the new
VKF sprocket. They further suggest that
exhibitors planning to purchase new equipment
request their suppliers to install the
new sprocket before delivery.
In lieu of this, the committee suggests
that exhibitors equip one bixiih with the
sprocket and learn first-hand what a major
improvement the new sprocket will make
in the handling of film and prevention of
damage. Exhibitors interested in further
information mav contact Al Boudouris. 12.^
W. Woodruff. P.O. Box 4712. Toledo.
Ohio. 43620 or phone 419 243-S106. Harmon
Rifkin. also of the committee, may be
reached al 39 Church St.. Boston. Mass..
(I?llh or hv ph. in,- .il f.17 4s:^-1ll()
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Wagner s inechanical hand works like
fingers that mount messages quickly,
conveniently up to 22 feet No ladders.
Wagner.
Call your theatre supplier for immediate
delivery.
National 3!0
ELECTRICAL SIGN PflOOUCTS
.TKXniirvhSlt.vt
M.lrs.P.,il.. Illinois (lOlW'l
O X OFFI C E August 7,
43

1
AN "OLD"
INNOVATION
Since 1934, theatre owners ha\e used
Heyer Shultz metal an lamp
retletiors and avoided the hazards of
glass reflector breakage caused by
poorly ventilated lamp houses.
improper start-up. thermal shock
or other aixidents.
Heyer Shultz metal arc lamp
reflectors are available from stoc k
for the follouins lamp houses:
Ashcrafl. Ballantyne. Brenkert.
Kastman. Forest. Morelite
Motiograph. National. Peerless.
RCA. Simplex, and Strong.
For further information contact
your local dealer, or:
sion of Special Optic
Bon 163. Little Falls, N| 07424. (201) 785-4015
Formula Predicts Screen Luminance
To Determine Proper Xenon Wattage
There seems to be a continuing move
toward changing to xenon lamps this year.
There also is a trend
in splitting theatres,
including drive-ins, to
result in more and
often smaller screens.
While some drive-ins
use a 4,000-w a 1
xenon lamphousc to
ight a 50 X 120-1001
screen, a smaller
screen at the same
site also may be
Glenn Berggre
equipped with a 4,-
000-watt system during the conversion or
split. Why doesn't the owner use a 2,000-
watt system with the smaller screen? How
are screen luminance and lamphousc requirement
decisions made?
With indoor and drive-in screen light, I
feel there is a serious reluctance to predict
the resulting screen light for any particular
combination of equipment before the purchase
and installation. Perhaps there is a
lack of experienced understanding or just
a neglect to determine the real performance
of a system before the purchase is made.
In any case, brightness levels do have a
cost related to them and screen brightness
and cost can be predicted.
Let's take a typical drive-in example. The
average 4,000-watt xenon lamp will provide
about 20,000 lumens after passing
through the shutter, aperture and lenses.
On a 50 \ I20-lool screen (6.000 squarcfect)
with 1.0 gain factor, such a lamp
a
will result in about three footlamberts in
the CinemaScope format.
20,000 lumens
--3.33 footlamberts
6,000 square feet
Of course, after 500 hours, the light level
can be expected to deteriorate to a degree.
In this example, we are assuming the most
efficient shutter, the 1.2 ratio CinemaScope
aperture plate and the most efficient of
standard lenses used over the years, the
//I.7.
Suppose this drive-in is split, adding another
4.000-watt xenon system and a 25 x
60-foot screen for a total screen surface area
of 1,500 square feet. The resulting screen
brightness formula, assuming CinemaScope
and the other existing conditions mentioned
above, would look like this:
20,000 lumens
,500 square feet
= 13.33 footlamberts
This would be great! You would have
about four times the light if all of the items
keep the same efficiency.
Many people seem to assume that all pro-
Thr MODERN THEATRE SECTION

jcclion equipment is interchangeable and
will yield the same results in differing situations.
This absolutely is not true. Different
equipmcnl mado by different manufacturers
offers differing resulu. Not all automobiles
are the same, nor are steaks. pc>iple. nor
projection equipment
Practical
Kxamplc
Another gixnl ex.mipic is a recent layout
review for a drive-in theatre which was to
be split. The old theatre had a 42 x 100-
fool screen with a projection throw of 240
feet. Two-and-a-half and four-inch lenses,
K>th ri.7. were being used and the theatre
recently had been converted to 4,000-watt
xenon. The theatre had 4.5 foollambcrts
with Cinema.Scopc and 3.5 footlamberts
with 1.85, which is about right for a drivein.
.\ftcr the split, 30 x 70-foot screens (2.-
100 square feet) were lit by the same projectors
and the same 4.000-watt xenon system,
but a six-inch lens for
1.85 and a fourand-three-fourths-inch
lens on reverse anamorphic
were used. The plan called for another
4.(XX)-walt xenon system and secondhand
lenses of a small diameter, adding the
reverse anamorphic. The six-inch lens was
//2.4 and the other was an older ffl design.
With the correct lenses, the predicted
light level should have been about 9.5 footlamberts
lor CinemaScopc and 7.5 foollambcrts
for the 1.85. except that this ignores
the lens factor.
The second-hand, six-inch //2.4 lens
would be only about 50 per cent a-s efficient
as a new, six-inch /' 1 .8 lens of a larger diameter.
This would result in approximately
3.5 footlamberts on the smaller screens. The
second-hand. four-and-thrcc- fourths-inch.
//2 lens would be only about 70 per cent
as efficient as compared to a new lens.
The CinemaScopc format therefore yielded
only about 6.5 footlamberts. excluding
ncariy 10 per cent efficiency for the reverse
anamorphic.
At that point, the protect was revised to
use ihc .ilrc.uK piirchasctl 4, (MX) wall xenon
equipment, but lenses were changed to N->«>st
efficiency, and the much less costly .l.fKK)-
watt xenon bulbs were used Ihc lenses selected
will result in a long-term reduction
in the cost of xeron bulbs.
The 1.85 lens is a new, six-inch, high
efficienc) type, four inches in diameter,
which has an efficiency factor of at least
125 per cent when compared to a six-inch
/l.S lens. This 1978 model lens provides
over nine footlambcris with 4.(XX> walls and
seven fiwtlambcrts with .^.000 walls. TTiese
levels are about right for drive-in luminance.
The CinemaScopc combination is a new.
four-and-three-fourths-inch, //1. 8, high-ef
eJ on following p78

CIRO
self-perforating
frame-line tape
SPLICERS
AND TAPE
The walla^'f of the
laniplioiise. the age
of the bulb, the distance
from the bulb
to the lens, the size
of the aperture and
the quality of the
screen surface are
all important to the
actual light level
achieved. When purchasing
new equipment,
remember the
relationship
components
these
h a v c
with each other in
achieving a bright
screen.
Free brochure'
6820 Romaine St., Hollywood
Calif. 90038. (213)466-3591
^
EQUIPMEWT CORPORATIOW
Screen
Luminance—
Coiuiniicd Inini preceding page
ficiency lens in combination with a new reverse
anamorphic. This set
No matter what kind of
projection system
you have ....^^KeitK^^^ff
at this
end...
of lenses provided
over ten footlamberts with 4,000-watt
xenon and 7.5 footlamberts with 3.000-watt.
Either kmiinance level is about right for a
drive-in so they used the 3.000-watt.
No xenon equipment has a "corner" on
efficiency. No single manufacturer has all
the answers nor the same efficiency for all
wattage n\ stems. Man\ bu\ers select projection
equipment based on their pre\ious
experience. But. to be sure, get a practical
prediction of the end performance for the
entire system before you decide on what
equipment to buy. If all else fails, turn to
a formula. The formulas below are simple
and rather basic but contain an empirical
factor. They should suffice to give you a
reasonable guideline.
You first need to learn some screen light
rules. Screen light decreases as screen area
increases. Screen light increases as wattage
increases but decreases as I number in-
...you will get
a brighter,
sharper
picture
with a new
^
PRominaR PROjecTion tens
PRIME • ANAMORPHIC • ZOOM • 35mm • 70mm • 16mm
^
Distributed in Iho USA by
DO INDUSTRIES INC /KOWA OPTICAL DIVISION
MOKl.HN nil. Anil. Si:CTION

creases. Of course, screen light also varies
with screen gain.
The following formulas assum.- ihat the
aperture plate is correct and not croppcvl
and Ihat. with standard lenses, the 1 KS pu
turc normally is 25 per cent lower in light
level than CinemaScope.
The first formula provides a wattage re
qiiirement and the -ccond uses projecliiMi
data to arrive at a predicted light level. F>m
the watiiigf result, use this abbreviated fiM
mula for intUxn theatre use:
Watts=^l2 X Scre.-n Height'
(for 1.66 and CinemaScope)
Watts' 15 \ Screen Height' (for I ..S5|
Walls=l8 x Screen Height' (for 2 to 1)
This a.ssumes a matte screen, average light
output for miVii .xenon units, all-new //2
standard lenses and 16 fooil.inibcrts in the
screen center. If a gain factor is
used, divide
the 12. 15 or IS factor by the screen gain
factor but do not use a
factor of more than
1.3 or the light distribution will void the formula.
For the light output in a drive-in theatre,
use the following formula:
Watts X 1.62 X 2.2
Screen Brightness- ^— _
Watts would be 4.()00. VOOO. 2.000. etc.
The actual screen height squared is H'. The
constant which designates the optimum lens
//number is 1.6'. The empirical factor is
2.2 and P is the /number you actually will
be using.
For example, if a 42 x 100-foot screen
using 4.000-watt xenon with a //1.7 lens
were to be considered, the equation would
look like this:
Screen 4000 .\ 1 .6' X
Brightness^ 4 22^1.72"
=4.4
This formula will work in most cases. As
I mentioned above, it is only a guideline,
but the empirical factor makes it more accurate
than guessing. If you're considering
a new lamphouse, a higher gain screen or
new lenses, remember that these compn
nents arc related very closely to screen luminance.
It may be that you are considering
one of the components when the problem
could be solved nn>re economically through
the purchase of a different component
which will provide the same end result.
The
difference
between
a film with torn
perforations
machine works, inc.
900 North Larch Avenue
Elmhurst. Illinois 60126
(312) 832-8990
and a
projectable
print can be a
LaVezzi VKF
sprocket
Murphys law is at work in motion picture proiectors' It anything
can go wrong it will And where it is often likely to occur
In the film A film can be projected repeatedly Then
without warning, perforations tear Film is damaged and requires
immediate repair The movie audience is irntated.
LaVezzi has developed the VKF sprocket that can reduce
film damage caused by abnormal contact between
the film and sprocket The new VKF sprockets are shaped
with the widest possible teeth compatible with the narrow
CS CinemaScope film perforations, as well as the wider KS
perforations Each tooth is meticulously profiled with
rounded corners to eliminate any contact with the corners
of the perforations-the place where tearing often starts.
With no sharp edges on the sprocket, it reduces the
chance of cutting, tearing, or abrading the film-even
i.nder heavy tension, uneven film travel, or other abnormal
condition
The new VKF sprocket does much more' It reduces
film dust" caused by shaving, and the resulting protector
wear and costly maintenance Sound and image projection
are improved to the appreciation and continued patronage
of the audience
Change to the new VKF sprockets throughout your
projectors They will prove Very Kind to Film'
Consult with your theatre equipment dealer lor details
concerning the VKF sprockets, or write or call us direct
for more information
Glenn Berggren is
vice-president of the theatre
products division of Schneider Corp.
of America. Prior to lux affiliation with the
Schneider Corp.. he managed the .tales division
of Kollmorgen Cinema & Lighting.
N^^^Ss*^
Filbert Company
Theatre Systems
i\S***^aWC
©
CO ft%Pan"!* ^9^'
From mitidl design
to construction supervision,
to selection of proper
equipment & furnislimgs,
the Filbert Coinpany will
deliver professional results.
1100 Flower Street
Glond.iif CA 91?ni
Talk to a Filbert professional
tod.iv (213) 247 6550.
b O X O K f i C fc.

CONCESSIONS, LIABILITY AND THE LAW
By ANTHONY G. MARSHALL
And MARIAN E. MAYER
To the theatre owner, the sweet smell o(
success comes from popcorn. If he's toughing
out a week with
one of those compulsory
p a c k a g e-deal
films which are so bad
ihey might replace
capital punishment,
the crunchy "manna"
helps plug the profit
drain. But with a bonanza
feature release,
But beware! For, along with the gold to
be found at the bottom of every emptiedout
popcorn cornucopia lies serious danger
to the theatre owner's financial health. The
threat lurks in negligence suits. The menace
hovers like a hawk over every business open
to the public and the recreation-entertain-
the natural consequence
is the increasingly
frequent trips
Dr. Marshall
th; patron will make to the refreshment
area. As the excitement builds, the entire iheutr
Cleanliness.
more popcorn he'll stuff in his mouth. An
enchanted patron, tense with suspense, becomes
a popcorn "freak," a lucrative con-
source of avoidable accidents to the cus-
ment business is no exception. The greatest
dition for the theatre owner.
tomer is the concession stand and the theatre
parking area.
From the instant the patron drives his
car into the cntranceway, leading to the
parking section adjacent to the theatre itself,
an invisible vulture is circling: the risk of
loss in huge accident awards for injuries
born of hazards ranging from inadequate
% THE RETURN •.
•^ of the •^
••golden profits •J
starring
^* Genuine James River Brand #
• Smithfield Barbcquc
• • • •
• • • • 4
Hrinj? Ihr

no furihcr. If. however. Mr. Patron objects
and bandies about some earthy epithets directed
at his verbal attacker. .Sir Theatre
Owner might have a physical altercation on
his hands, and worse, on his premises.
Depending on the circumstances. .Sir I he
atrc Owner could be held liable fiu the
physical attack of one patron upt>n .mother
which results in an injury to either or both
If the theatre has an indoor boxofficc, the
risks of negligence liability
arc even greater
For instance, in a fast fiwd faciliis. while
two customers were waiting for their footi
orders at the counter, they got into an ar
gumcnl with one another. A security guanl
near the concession stand put an end to Ihi.
heated "discussion." One of the bad-tcni
pored customers invited the other outside
to settle the fray, but he declined this urgent,
impassioned invitation and took his food
over to an upholstered couch just off the
k>bby and sat down to eat. ignoring his bellicose
opponent.
The opponent, in turn, left the premises.
but he returned shortly in the company of
four husky brutes. .Ml five as,saulted the
customer who had been peacefully chomping
on his p*ipcom. Witnesses testified that
the security guard was only about eightfeet
away from the spot where the assault
was underway, and he did absolutely nothing
to
interfere.
.Show Reasonable Care
Because of this employee's neglect in acting,
the theatre would be guilty of negligence
because the theatre did not show "reasonable
care" for preventing injury inflicted
by a patron on another customer.
The security guard knew, or should have
known, as soon as the hostile patron reentered
the premises with four men in his
wake, that they intended to assault the other
man. But. on the other hand, the theatre
need not be the insurer of this patron's absolute
safety.
No establishment is obligated to hire
escorts on a one-to-one basis to protect each
patron against the possibility of harm from
another customer. But the proprietor must
use "that degree of safety necessary to
protect
a patron."
In legal jargon, it's termed "reasonable
care." The standard for what consiiliites
"reasonable care" has been getting bro;aler
and broader wiih each negligence case decision
pertaining to the care that must be
exercised for the patron. Facts similar to
this resulted in a relatively modest award
of $7,.S45.' Nevertheless, how much less
damaging to profits for Sir ITieatre Owner
if he would hire a few imposingly tall, immaculately
uniformed ushers, schooled and
ready for crowd control in concentrated assembly
areas like those in front of boxoffice
windows, refreshment sections and lobby
crowd-holding areas.
When you or a jur\' finds a foreseeable
lisk of harm to your patrons, good manage
ment and the law of negligence require you
to exercise reasonable care for their prole*.
Conlinucd on foUowinn /hiv.
2 Mow York Law Jounal. lanuarv 12. 1977
Hsrahdoll v«. Iack-ln-lh«-Box, Inc.
BOXOFFICE ::
.August 7. IV7S
Crctors Giant Popping
fi.TI< silU .•
ISN3.)

. . scratch
. .•,

Owner could he taken for a six-figure award
if a patron slips and falls. What happens
inside with finid spills cli>sel> followed Hv
patron spills on floors could happen ouisul
your privately owned pavements whieh v;i
covered with snow and ice.
Such was the fate of the .Atlantic and
Pacific Tea Co. only two years ago in Michigan.
' Mr. larry Quinlivan won a $16n.(XM)
award for a broken hip he suffered when he
fell on ice and snow. It happened in the
A & P parking lot, adjacent to the super
market, abt>ut two days after a snowstorm
The defense claimed immunity under
precedent that the defendant is not liable
for injury if the injury occurred as the result
of a fall caused by n.iiural accunnilalion
of ice and snow on the j;round\ of ;i biisi
ncss
establishment.
Natural
.\ccuniulalion
But, right in line with the current treml
toward favoring the consumer-customer, thi.-
Supreme Court of Michigan cast an icy cnc
upon that concept and ruled that a proprietor
must sustain his duty to take reasonable
care of the person invited into his business
area and 15 liable for failing to remove even
the natural accumulation of snow within
a reasonable period of time.
The snowfall happened two days before
the accident. Mr. Quinliven bit the ice and
busted his hip. thus forcing the A & P to
bid farewell to SI 60.000. Ifs the time clement
that is crucial.
From the moment the slippery stuff falls,
whether it"s snow, popcorn, soda or milkchocolate
balls rolling in the aisles, if the
debris remains "more than 20 to 30 minutes,
"* the chances are a jury will be inclined
to find that Sir Theatre Owner h;is
not taken rea.sonable care to avoid an accident
to his patron. The injury is directly
attributable to Sir Theatre Owners failure
to remove a hazard within a reasonable
time. He also should be prepared to bid
farewell to a six-figure loss in the form of
an award to his injured customer.
Time Is
(Xsential
The time element occurs again and again
in deciding a standard of conduct judged
as reasonable care. Docs $2,5(K) sound less
financially ruinous than $160,000? Of
course, the mathematical weight is far less.
but in terms of heavy awards. $42,500 levied
against a business compares with S160,-
000 in the same way that being four months
pregnant compares with being nine months
pregnant. They both hurt . . . for a long
time.
A restaurant case, which should be of
great concern to the theatre food services
industry, is one in which $42..'>(K) went to
a widow whose late husband choked on a
piece of steak, three by four inches in size.
It stuck in his windpipe. It doesn't seem
reasonable to hold a restaurant liable for
lack of an acceptable standard of cire when
a patron tries to swallow so large a hunk
of steak. But it wasn't failure of the food
Conlinueil <
fnllowinfi page
3 Quinlivan vb Ur^al Atlantic & Pacific Tea Co
.
Inc.. 235 N W 2d 732
4: Woahinglon S\ai. S B.-3 S«pt»mb*r 21. 1976
House, Tonl U S Dlstrtd Coun ca««
BOXOFFICE ;:
August 7, lOTS
Server y> -
America's most f
"
experienced f -^j.v'i
manufacturer of ''^^^ ,w^
h.-)ve
p^^^V^^^^^HP^^ been designing, developing
^^B Ipi^l IpV^M
I ^^^1 '^

A good theatre manager
will lake inspections
before
showiimes, after intermissions
and between
shows. At regular
intervals, the
theatre seats should
h e inspected for
damage. For some
patrons, a broken
seat can be as dangerous
as standing
up on a roller coast-
Concessions Liability-
Continued from preceding page
cet the standard of merchantability^
that brought about the adverse ruling to the
restaurant. It was the conduct of the restaurant
employees.6
The customer was eating alone in a Washington
D. C. restaurant. The employees discovered
him when he had slumped over
with his head in his plate. Most unkindly,
and even worse, very stupidly, a couple of
the employees carried him into the alleyway
outside and propped him up against
the alley wall of the restaurant.
According to the restaurant's attorney,
their employees had tried to revive him
after discovering his unconscious state by
"tapping him on the chin." They had only
carried him outside for some fresh air, said
the attorney. But they neglected to call a
doctor immediately, or at all, and left him
unattended in the alleyway until a more
wide-awake employee noticed the man in
the alley, who had fallen over on his side.
His widow won an out of court settlement
because she validly charged the res-
Usage ol Trade,
pose
Ibid, Footnote 4.
Address all
correspondence to Dept. BMTS
WW
INSTANT CHILI MIX
•MIX ANY QUANTITY NEEDED pour dry
into suitable container. STIR In warm water
rlooirefiihickness."
',.. (.k^^'H// •l WCkM '"tluwv"'!! IW •
JMly Fitnkt Inc., 1800 Austin Natl BanhTowai
Au«lln.T«»»« 78701
Pn 512 472 8462

isn't all that unreasonable. Really. Ihe hesi
insurance you can have is a professional,
conscientious theatre manager who is well
educated in legal safely measures and orderly
procedures for cleanliness and staff
supervision.
A good theatre manager will
not consider
his theatre open for business until all debris
has been cleared away from access and
egress areas; imtil all parking lot lights arc
working: until all repairs have been made
to carpets, loose flix>r boards. kx>se tiles.
etc. Of course, lights in all public areas will
be in working order.
Where it has been impossible to provide
for the safe reception of your patrons, you
can legally accomplish this with signs warning
them of the danger, such as these;
"Danger—Keep Out." "Danger—Construction
.\rea." "Wet Flixir." etc. These signs,
coupled with vclvct-lypc ropes where necessary,
should be plainly evident to the average
person. The risk bcaimes the patrons
if he enters. He"s chosen to assume it. The
courts still hold that it's the plaintiff who
must prove lack of reasonable care on the
part of Ihe defendant business.
Insist On laspections
The g.ood theatre manager will insist on
a sufficient staff of ushers and maintenance
personnel, whom he will train and supervise.
He will circulate a standard form, designed
to fit Ihe need of a particular Iheatre.
among the employees who will log the inspection
period times. These should take
place before showtimes, after intermissions
and between shows, .\t regular intervals, the
theatre seats themselves should be checked
for damage. For some patrons, a broken
scat can be as dangerous as standing up on
a roller coaster.
Not only must you exercise reasonable
care, you must also be able to demonstrate
it. What better method to defend a possible
negligence suit than to log inspection periods
on a simple form which you have designed,
kept current and filed for your records?
What jury would fail to be impressed
by your reasonableness? Remember, you
only lose when the plaintiff can prove that
you were, in fact, less than reasonable.
If it all seems as though it's too much
trouble and too large an investment, just
remember sums like S24.50O. SI 60.000 and
SI. 000,000 plus. The investment is minute
in comparison. It's your business. You decide.
Or . . . the jury will. The trend is for
the patron. Happy viewing!
Anthony G. Marshall. Esq., /v the Associate
Dean of the Hospitality Management
School at Florida International University
in Miami. Fla.. and Professor of Law there.
Dr. Marshall recently addressed a seminar
of 2.^0 theatre owners and delevales to .Show-
A-Rama 21 and has published a niimher of
articles on negligence law and the inherent
liahilities public entertainment and recreation
industries may encounter. His work
has wide circulation in various magazines
addressed to lliese industries as well as many
other publications of even broader range.
Marian E. Mayer is an author wlio speciali'es
in writing for legal and business
publications. Ms. Mayer also lias an extensive
background in drama and literature

Now..
A lull line of cold drink "POP CUPS"
join ihc -HAPPY TWINS" family of
Speed and Efficiency of Microwaves
May Boost Concession Profitability
In any theatre tood service, hot dogs can
be a major dollar-volume item. They also
can be a major headache to the theatre manager
using conventional heating equipment.
Many wieners are lost through over-estimating
the wants of theatre patrons and
many sales are lost through underestimating
patron demands. The intermission and preshow
selling periods often reach fever-pitch
and properly estimating demand for these
peak periods is the key to profits.
Losses through estimating had been the
experience of Jack Banister, manager of
United Artists' Cine I and II theatres in
Dallas, Tex. Banister managed another theatre
several years before, where rotisserie
type equipment had been used to heat the
wieners. It proved to be unsatisfactory, he
recalls.
"For one thing, you had to pierce the
ends of the wieners to mount them in the
rotisserie, which lets some of the juices out.
The longer the wieners stayed in the cooker,
the more juice you lost, making them less
pleasant to eat. Since you had to heat them
ahead of time, you had to guess how many
you would sell. and. of course, you rarely
guessed right. Afterwards. Ihc leftover wieners
were unsalable, with the result that in
many of our two-week accounting periods,
we threw out more wieners than we sold,"
Banister said.
When he became manager of Cine I and
II. he didn't want to sell wieners in the food
I'opcorn Cups! I
Send for samples telling us who your
present supplier is.
For complete product information,
call or write Don or Court.
Butterful, Inc.
A Division of National Cup Co.
P.O. Box 558
Dover, Delaware 19901
Phone (302) 674-1403
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54 Th.. MODr.RN THr.ATRi: SF.CTION

'
««rvice. Besides potential food and sales
losses, he knew a roiisseric cixikcr would
discharge odors and contaminants into the
lobby air, leading to a need for frequent
cleaning of drapes and other surfaces.
Therefore, for the first several years of
I operation, the Cine and II did not ofi. •
hot dogs to their theatre patrons.
Approximately one year ago, the south
west district office of United Artists installed
I.itton microwave ovens in a number
of their higher volume theatres, including
the Cine I and II. They were purchased
specifically for heatmg hot dogs. 'This was
a development I welcomed." said Banister.
"I foresaw that it would increase other food
service sales in addition to confidently expected
hot dog sales.
"They would do this with no loss of wieners
or buns through spoilage, while delivering
a better quality product to the buyer,"
Banister continued. "It has worked out exactly
that way."
Fa.s1
Cooking
The five concession girls responsible for
the fcKtd service assemble the hot dogs and
buns ahead of lime, which would be impossible
with other kinds of equipment, and
store them in the refrigerator until needed.
Then, they simply put them into the microwave
oven to be heated to the desired temperature.
The patron applies his own choice
of condiments from a condiment table.
It takes just 30-scconds to heat two hot
dogs and they continue to heat for nearly
a minute after leaving the oven, making
them just the right temperature when eaten.
The theatre charges .SO-cents-per-hot dog.
for which the patron receives a wiener of
generous size. At eight to the pound, these
good quality wieners cost the fixid service
89-ccnts-per-pound, plus five-cents for
each bun.
This provides the theatre with a profit
margin of nearly 70 per cent, but that's only
part of the advantage, according to Banister.
Increase Sales Volume
"Even though hot dogs comprise only
about \5 per cent of our total food sales,
they have increased over-all sales volume
by a good .^0 per cent." he said. During a
typical two-week period, the food service
averages approximately S!^.000 compared to
an average of $2,000 or less previously.
The theatre is able to meet the demand
for hot dogs during the brief intermission
period. "We can, of course, put more than
two wienoes in the microwave at one lime."
he pointed out. "In addition, we do not have
to assemble them to order as we would with
other equipment."
According to Banister, the additional
over-all sales volume is accounted for bv
sales of other items available at the foo.l
service counter, such as beverages and ic<
cream. Many patrons go to the food scrvi^i
counter during the show as well as at inter
mission.
Profits from the sale of hot dogs more
than paid for the cost of the microwave oven
during its first year of operation. Banister
believes. "When you add the additional
sales attributable to the microwave, the ad
vantages become even more significant " would depend on factors other than the
The use of microwave ovens can be ex- capability of the equipment. But, there is
tended to reheating pre-cooked hamburgcra, no doubt that microwave oven* could be
meat sandwiches and pi7Xa. "Whether Ihii used to handle such an extended cooking
would be desirable for our food icrvice avtignmcnl," Banister concluded.
Howlo butler up an
The Pope
come< tnat noirts a rxxro^. rx/;vot '-r^j
a dnnk cup in one convenient package
So evet3tles ovoikable
For nnofe mfomahon about tr>e
nxxiey-making Popcorn Trotn
contact Dnoe Morottxx^.
2A5 AnTeocon Lar>e.
Greenwich. CT 06830
(203) 552-4183
DISCie/MaRaTHON
AMAZING
J
DEVFIOPMENT/ ;
M^
Machines are transforming
a forgotten W g
item into the hottest
f
profit maker around.^
v

—
Jacksonville,
FL
W. Terre Haute,
Arcanum, OH
North Loup, NE
CONCESSION
Blevins is
headquarters for America's top lint
dependable, convenient locations.
PROFITS
ORDER TOLL FREE
1-800-342-1336 1-800-238-6163
'Funspof Funfoods III' Forum
Seeks to Help Concessionaires
Cold Medal Products Co. will host the
third annual "Funspot Funfoods" forum in
cooperation with the National Ass'n of Concessionaires
and the International Association
of Amusement Parks October 5 and
6.
Last year, 51 experts attended the seminar
and discussed menu planning, training,
merchandising and snack bar layout. This
year's forum will cover the topics of pricing,
sizing, new products and sales promotion
among others.
The sponsors request that executives with
a food service responsibility forward ideas
and problems that they would like to discuss
at the convention to be held at the
Quality Inn-River\'icw in Covington, Ky.
Further details are available from the
Gold Medal Products Co., 1825 Freeman
Ave., Cincinnati, Ohio, 45214. Foodservice
and concession directors in mass entertainment
locations are invited to attend. There
is no registration fee.
Average Age of Shoplifters
Moves Upward in Population
The age of shoplifters is moving upward.
Commercial Service Systems Inc., notes that
persons in the 18 to 29 year-old bracket
were responsible for 33.1 per cent of apprehended
shoplifting incidents in 1977
28.7 per cent were between the ages of
12 and 17. The surveying organization adds
that, until 1975, the largest number of
shoplifters were found to be in the younger
ago
category.
It is suggested by Commercial Services
that the escalation in the number of shoplifters
between the ages of 18 and 29 may
be linked to the "informal handling" of the
younger population element.
LET
BUTLER
GET ON YOUR CASE.
Case in point: this ingenious and superbly
etilcleni concession stand was custom
engineered to fill ttie needs of ttie busy
Highland Cooper Cinema In the Pueblo, Colorado.
Mall
It (eaturcs three complete stations In one
unit Each station has lull services — fountain,
cand/ and popcorn. And the entire unit can be
worked by three to six people who do not have
to cross oach other
No pandemonium No lines Just plenty ol
sallstlt.d customers
But ma/be /our case is dlderent Instead ol
a completely new initallatlon, your needs may
call lor inmodnling an existing area
Let Butler gni on it We'll Iranalorm your present
concession iriio one that 18 more accessible,
visible and ellicleni — one that will add
greatly to your profits
So no matter what your case may be —
starting from the ground up. remodeling or
simply adding on — get Butler on It
CENTRALLY LOCATED, BUTLER PRO-
VIDES ON-TIME DELIVERY TO BOTH
COASTS
Butler Fixture & Mfg. Co.
II 2323 S. Lipan St
Denver, Colo 80223
I
U.S. Bureau of Census Report
Shows Shift in Population Age
Ihe Bureau of Census of the L'.S. Dcpnrimcnt
of Commerce reports that the rate
at which the U.S. population is growing
declined slightly again in 1976 as compared
to 1975.
America is now growing by 1 ,576,000
persons per year (.7 per cent) which is
650,000 persons less than in 1970 when
the annual p)opulation gain was in the vicinity
of 2'/2 million. The declining growth
rate is due to a drop of 600,000 in the
annual number of births compared with
1970.
Life expectancy is at an all-time high of
72.5 years. A female's life expectancy is
76.5 years and a males life expectancy is
considerably lower at 68.7 years. Both birth
and death rates were at all-time lows for
the second year in a row.

. happier
Religious Symbolism Contained
In the Legend of the Pretzel
ConsiJcr the prol/cl Simple I.hhI. v.i •
and snappy. Bui ihc story of the prcl/cl
neither simple nor snappy.
In about the year 610. goes the legend.
a monk in a monastery in stiuthern Irancc
wanted to make a treat tor his students He
shaped the remnant of some bread dough
into a loop and was inspired to crovs the
ends to resemble praying hands. He then
gave the dough a second twist to symboli/c
the union of husband and wife and. after
flipping the twist over to toueh the top
of the loop, three smaller loops were
created. These three loops symbolize the
Father, the Son and the Holy Ghost.
The original prte/el was believed to have
been coated with sugar and drew its name
from the Latin word "prctziola." which
is a small reward or praser gift. When the
pretzel traveled to Germany, the natives
it substituted salt for sugar to make more
palatable with beer.
Federal Commerce Department
Reports on Candy Consumption
Candy ^.onsumpiion is dropping in the
U.S. The Commerce Department reports
that the average .American ate 15.4-pounds
of candy during 1977. This is believed to
be the smallest amount since the Depression
year of 1938.
The department said that the cost of
candy last year averaged at 94-cents per
pound compared with 84-cenis per pound
in 1976 and 15.2-cenls per pound in 1938.
The average American consumed about
240 candy bars last year which accounted
for 29 per cent of total candy sales.
TONE Annual Convention Held
In Conjunction With NAC Event
The Northeast Regional Conference ot
the National Ass'n of Concessionaires will
be held in conjunction with the Theatre
Owners of New England annual convention
at Gros.singer's in the Catskills of New
York. August 14 to 17. The announcement
recently was made by Richard Kane of
Samcric Corp.. Philadelphia, NAC regional
vice-president.
The package rate for the conference and
convention is SI 57.74 per person double
occupancy and $196.26 per person, singleoccupancy
with a registration fee of $2"^
per person. The package rate includes de
luxe accommodations, three full meals
daily, gratuities, sales tax. nightly entertain
ment. cocktail parties and a g.ihi banquet.
New Jiffy Franks Distributor
Is Appointed by Curtiss Ryan
Curtiss Ryan, president of Jiffy Franks,
Inc.. recently announced the appointment
of Dick Gibboney of Custom Food .Services.
1347 Maple Ridge Dr.. F'airborn. Ohio, as
distributor of Jiffy Frank products in the
midcast U.S.
Jiffy Instant Chili Mix and Jiffy Frank
weincrs are just two of the products dc
veloped by and packed exclusively for Jiff-.
Franks. Inc.
BOXOFFICE ::
August 7. 1978
Pop**U^f^
More sales, less expense, more
profit . customers — all
when you pop Live". Gold Medal
Poppers, like the Cornado Popcorn
Bar (shown), merchandise your
product better and help you sell
more. And the Cornado features the
Accumeter Oil Pump to help you
save popping oil.
For customized Cornado Popcorn
Bars, contact Stein Woodcraft Co..
Amityville. N.Y. (For standard popcorn
bars contact us.)
Gold Medal, the nation's leading manufacturer
popcorn poppers ... 44 models to choose from
Write for free catalog.
^.
s
i
GoM Medal Funfoods
OOLD MKDAL PRODUCTS CO.
1835 Freeman Ave., Cincinnati. Ohio 45214
APPROVED BUTTER CONCENTRATE
FOR "BUTTERED POPCORN"
ODELL'S
99.95% PURE
ORIGINAL ANHYDROUS
BUTTERM
(THE REAL THING - NOT A SUBSTITUTE)
more volume per pound .
. . . less cost per serving
. .
• No waste — No rancidity — No curd
• No water — No soggy popcorn
• Needs no refrigeration
• Makes pre-packaging possible
• Save tinne — Speeds service
• Profits — Profits — Profits
ORDER NOW' Writ., us tor lb- n.ini- ,in,1 ,i,M.
ODELL CONCESSION
,.•.-, >.i in,. ,i
SPECIALTIES CO

CONDENSED INDEX OF PRODUCTS
Page
AMPLIFICATION SYSTEMS
Christie Electric Corp 3
Dolby Laborotories, Inc 31
Eprad, Inc 15
Kelmor Systems, Inc 11
Optical Radiation Corp 21
Peterson Theatre Supply 26
Xetron (Carbons, Inc.) 17
AUTOMATION SYSTEMS
Christie Electric Corp 3
Drive-ln Theatre Mfg 13
Optical Radiation Corp 21, 29
Xetron (Carbons, Inc.) 17
BOXOFFICE EQUIPMENT & SUPPLIES
Consolidated Engineering 39
Dura Engraving Corp 14
Globe Ticket Co 36
Indiana Cash Drawer Co 36
Lawrence Metal Products
* 6
National Ticket Co 10
Pacer Corp 27
Weldon, Williams & Lick 26
CARBONS
The Marble Co., Inc 27
Xetron (Carbons, Inc.) 17
CONCESSION SUPPLIES & EQUIPMENT
Bally Case & Cooler 52
Blevins Popcorn Co 56
Butler Fixture & Mfg 56
Butterful, Inc 54
Comet Products, Inc 54
Cretors, Inc 49
Dixie/Marathon 55
Goetze's Candy Co., Inc 2
Gold Medal Products 57
Greer Enterprises, Inc 53
Jiffy Franks 52
Monley Inc 50
Miami Margarine Co 52
Ogden Food Services 53
Odell Concessions Specialties 57
Server Products, Inc 51
Smithfield Ham & Products 48
Stein Woodcraft Back Cover
TV Time Foods, Inc Inside Back Cover
Victor Products, Inc 55
CONSULTANTS & BUILDERS
Butler Fixture & Mfg 56
ChinmanKrieger 38
58
Page
Filbert Co 47
Forest Bay Construction 40, 44
Mel Glotz & Associates 36
Norman & Friddell 32
Western Service & Supply 39
DRIVE-IN THEATRE EQUIPMENT
Cinema Radio 25
Drive-ln Theatre Mfg 13
Dri-View Mfg. Co 12
Delmor F. Harris Co 56
LocRod, Inc 20
Lomma Enterprises 43
Nick Mulone & Son 45
Projected Sound, Inc 16
Reed Speaker Co 8
Selby industries, Inc 18
Spatz Paint Industries 41
Technikote Corp 32
Theatre Construction Co 24
FILM SUPPLIES, REPAIRING
Christie Electric Corp 3
Ciro Equipment Corp 46
Goldberg Brothers 8
Kelmar Systems, Inc 11
Perf-Fix Co 33
LAMPHOUSES
Christie Electric Corp 3, 9
Kneisley Electric Co 41
Optical Radiation Corp 21
Strong Electric Co 23
Xetron (Carbons, Inc.) 17
MARQUEES & LETTERS
Bevelite-Adler 22
Bux-Mont Sign Co 38
Dura Engraving Corp 14
National Devices 30
Poblocki & Sons 32
Sign
Products
(Rapid Change Letter Co.) 12
Wagner Sign Services
(3M National) 43
PROJECTOR LENSES
Heyer-Schultz (Special Optics) 44
Kowa Optical Div. (Prominar) 46
The Marble Co., Inc 37
Optical Radiation Corp 21
Retina International Pictures 40
Schneider Corp. of America (Isco) 19
PROJECTOR PARTS
Page
Arcol Theatre Products 39
LaVezzi Machine Works 47
Edw. H. Wolk, Inc 45
PROJECTOR SYSTEMS
A.V.E. -Rangertone 10, 30
Ballantyne of Omaha 23
Century Projector Corp 5
Alan Gordon Enterprises 24
National Theatre Supply 6
Optical Radiation Corp 21
Xetron (Carbons, Inc.) 17
REFLECTORS
The Kneisley Electric Co 41
The Marble Co., Inc 37
SCREENS & TOWERS
Consolidated Engineering 39
Nick Mulone & Son 45
Selby Industries, Inc 18
Spatz Point Industries 41
Technikote Corp 32
SEATING & EQUIPMENT
Heywood-Wakefield 7
Hussey Mfg. Co 36
Irwin Seating Co 14
Manko Fabrics 45
Seating Corp. of New York 38
Spatz Paint Industries 41
THEATRE EQUIPMENT & SUPPLIES
Arcal Theatre Products 39
Hayes Equipment & Supply 40
Harry Melcher Enterprises 18
Perdue Motion Picture Equipment .... 37
Pinkston Soles & Service 41
Universal Theatre Supply 34
Western Service & Supply 39
TRAILERS
Motion Picture Service Co 47
WALL COVERINGS
AcoustiWall 41
Econo Pleat 16
Novelty Scenic Studios 10
Soundfold, Inc 24
XENON BULBS
Conrod Hanovia, Inc 22
Christie Electric Corp 3, 9
The Marble Co., Inc 37
Optical Rodiation Corp 21
Strong Electric Co 23
Xetron (Carbons, Inc.) 17
Tho MODERN THEATRE SECTION

fj
THECKEYJTO BETTER BUYING
FOR
THE MANUFACTURERS' & DEALERS' DIRECTORY
Directory
Classifications
of The MODERN THEATRE section of BOXOFFICE
1. Advertising Disploy
2. Air Conditioning
& Heating
3. Automated Theotre
Control Equipment
4. Concessions
5. Decorating
Lighting
6. Floors and Carpets
7. Frontage
8 Lighting
9. Projection
10. Restrooms
11. Safety Devices
12. Sanitation
13. Seating
14. Sound Equipment
15 Stage Equipment
16. Ticket Office
17. Vending Machines
18. Miscellaneous
19. Drivc-lns
j/

I
1600
I
10
Memphis.
FREE Kl^moiler coupon preceding this sccr
Not.onol Screen Service Corp. 1600 Broodwoy, New
York, N Y. 10019
Notijna: Ticket Co., 1650 Broodwoy, NY, NY
Romor Vide Co., 1128 2ncl St., Chetek, Wis 54728
Air Conditioning
and Heating
201 -AIR CONDITIONING SYSTEMS
Dunhom-Bush,
Vo 2280)
Bay Construction
Burgess Rd., Harrisonburg,
.. ^
640 Barnord Ave., Wocd-
F-fcs-
Co ,
3600 Pommel Creek Rd., La Crosse, Wis.
202-BLOWERS
Forest Boy ConstrLKtion, 640 Barnard Ave., Woodmere
NY. 11598
Inc., McQuay-Perfex 13600 Industrial Pork, Minne
opohs, Minn 55440
Co., Spencer Turbine 486 New Park Ave., Hertford
Conn. 061 10
203-CLEANERS, AIR CONDITIONING
Chemical Solvent Co., P. O. Box 487, Birminghom,
Dunhom-Bush, Inc., 101 Burgess Rd., Horrisburg, Va.
22801
McQuay-Perfex, Inc ,
13600 Industrial Pork, Minneopol
b, Minn 55440
204-FAN, HEAT CIRCULATORS
Trone Co., 3600 Pommel Creek Rd., La Crosse, Wis
54601
205-HEATING SYSTEMS
Forest Boy Construction, 640 Sornord Ave. Woodmer.;,
NY 11598
McQuoy Div., McQuoy Perfex, lr>c., 13600 Industrial
ParV, Minneapolis, Minn. 55440
Trone Co., 3600 Pommel Creek Rd., La Crosse, Wis.
5461)1
206-ROOF COOLING SYSTEMS
Forest Boy Construction, 640 Barnord Ave., Wood-
Los Angeles. Colif. 90045
Automated Theatre
Control Equipment
301 -COMPLETE PR0JEai0NPR06RAMING
EQUIPMENT (totolly automatic)
Lee Artoe Corbon Co., 1243 W. Belmont Ave., Chicago,
III. 60657
Atlontic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
Corbene, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Century Projector Corp., 32-02 Queens Blvd., Long
Island City, N.Y. 11101
Drive-ln Theotre Mfg. Co., 709 N. 6fh St., Kansos
City, Kos. 66101
Eprod, Inc , 123 W. Woodruff, P.O. Box 4712, Toledo,
Ohio 43620
Kelmor Systems, IrK., 284 Broadway, Huntington
Station, N.Y. 11746
Kinotonc, Inc. 257 10th A^e., Poterson, N.J. 07524
tJoiionol Thi.-Qire Supply Cu , Broodwoy, NY.,
NY, 100)9
Optical Radiation Corp., 6352 N. Irwindole Ave.,
A7U50, Colif. 91702
Perdue Motion Picture Equip., Inc., 2315 Williomson
Rd., Roanoke, Vo. 24012
Pinkvton Soles & Service Co., 4207 Lownvlew, Doilos,
Tex 75227
Rongertone Rescorch, Inc., 509 Madison Ave., New
Y',r)h Ave. New
yort-, IJ Y. 10036
Carbom, Inc., 10 Soddle Rd., Cedar Knolli, N,J.
0792^
Century Projector Corp.. 32-02 Oueoni Blvd., Long
lilond City, N Y. 11101
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Kos 66101
Eprod, Inc, 123 W. Woodruff, P.O Box 4712. Toledo,
Ohio 43620
Freeman Theatre Service, Irvc , 5 Hudson Rd.. Gordcn
City, NY. 11530
Kelmor Systems, Inc.. 284 Broodwoy, Huntington
Station, New York 11746
Notional Theotre Supply Co., 1600 Broodwoy, NY.,
NY. 10019
Rongertone Research, Inc., 509 Modison Ave., New
York, N.Y. 10022
Theotre Products Int., Inc., 9249 W. 3rd St., Beverly
Mil's, Calf 90210
303-AUTOMATION CONTROL UNITS
Lee Artoe Coroon Co., 1243 Belmont St., Chicago,
III. 60657
Atlantic Audio Visuol Corp., 630 9th Ave., N.Y.,
N.Y. 10036
Boliontyne of Omoho, Inc., 1712 Jackson St., Omaho.
Neb. 68102
Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 32-02 Queens Blvd., Long
Island City, NY. 11101
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90043
Dnve-ln Theatre Mfg. Co., 709 N. 6th St., Kansos
City, Kos. 66101
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Freeman Theotre Service, Inc., 5 Hudson Rood,
Garden City, NY. 11530
Kelmor Systems, Inc., 284 Broodwoy, Huntington
Stotion, New York 11746
Notional Theatre Supply Co., 1600 Broadway, NY.,
NY. 10019
Optical Radiation Corp., 6352 N. Irwindole Ave.,
Azuso, Colif. 91702
Perdue Motion Picture Equip., Inc., 2315 Williamson
Rd., Roanoke, Vo. 24012
Rongertone Reseorch, Inc., 509 Madison Ave., New
York, N.Y. 10022
4. Concessions
401 -BAGS
Blevlns Popcorn & Concession Supply Co., P.O. Box
Blvd., 171233, 813 Ridge Lake Memphis Tenn.
38117
Victor Products Corp., 328 N. 18th St., Richmond, Vo.
23223
Word Popcorn Co., Inc., Highway 72, East Scotts
boro, Alo 35768
BEVERAGE DISPENSERS, Coin Operated,
See 1705
402-BEVERAGE DISPENSERS, Manually
Operated
SUPPIN
Lake Memphi! Tenn
Coco-Colo Co., 310 North Ave., Atlanta, Go., 30301
E. Dr Pepper Co., P.O. 5523 Mockingbird Lani
Dollas, Texas 75206
Dripcut Corp., P.O. Box S, Goleto, Calif. 93017
825 Freeman Ave,,
Gold Medal Product
45214
Ohii
95 Bear Hill Rd., Wollham, Moss.
Inc, 2335 S. Inco, Denver, Colo
80223
Ross-Temp, 2321 15th St., S.W„ Moson City,
Iowa 50401
Stein Woodcraft Corp., 22
Ave., Amltyvllle,
Victor Products Corp., 328 N. 8th St., Richmond,
Vo. 23223
Word Popcorn Co., Inc, Hiqhway 72 EosI
boro, A'u 35768
403-BEVERAGE DISPENSER-ICE MAKER,
Combination
Proctor Dislr. Co., Inc , 2335 S. Inco, Donvei, Colo,
80223
Ross-Temp, Inc., 2421 15th St. S.W., Mason City,
Iowa 50401
Seven-Up Compony, 121 S. Mcromec, Clovton, Mo
63105
Scotmon Ice Systems, 505 Front St., A't.icrt Leo,
Minn., 56007
Stem Woodcroft Corp, 22 Sprogue Ave., Amltyvllle,
N Y. 11701
404-BEVERAGES, SOFT DRINK SYRUPS
Ulcvins Pupcurn S. C..nce-.sion Sun.ly € |i.>»
,
171233, 813 Ridge Loke Blvd. Memplns, Tenn
38117
Coca-Cola Co., 310 North Ave., Atlanta. Go. 30301
Di Pepper Co ,^
PO 5523 E Muckingliiid lone,
Dollas, Tox. 75206
Federol Mochine Corp, P O, Box 1713. Do; Molnet,
lowo 50306
C, R. Frank Popcorn & Supply Co., 2311 Chestnut,
SI. Louis, Mo. 63103
Gold Medal Products Co., 1825 Freemon Avi
Cincinnati, Ohio 45214
Koyal Crown Cola Co., 1000 10th St., Columbus, Go
31901
Roy Smith Co., 365 Pork St., P.O. Box 264«. Jock
sonvillc. Flo. 32204
Seven-Up Co. 121 S Meromec, Cloyfon, Mo 631.1
Victor Products Corp., 328 N. 18th St, Richmond
Vo 23223
405-BEVERAGES, DRY SYRUPS
Cromore Products. Inc., 1200 Mil.k St., Corteret, N;
07008
Gold Medol Products, Inc., 1825 Freeman A^i.
Cmcinnoti, Ohio 45214
Victor Products Corp, 328 N 18th St., Richmon::
Vo. 23223
406-BEVERAGES, FRUIT JUICES
Blevins Popcorn i Concession Supply Co.. P O. 6;-
171233 813 Ridgc Lake Blvd. Memphis, Tenr
381 17
407-BUTTER DISPENSERS, POPCORN
Blevins Popcorn 8. Concession Supply Co, PO B.-
171233. 813 Ridge Loke Blvd. Memphis, Tenn
38117
Cretors & Co.. Box 90346. NcKhville. Tenn 3720^
Gold Medal Products Co, 1825 Freemon Ave., C.n
cinnoti, Ohio 45214
Krispy Kist Korn Machine Co., 120 S. Holstod St
Chicago, III. 60606
Monley, Inc., P.O. Box 1006, 1920 Wyandotte, Kon
sas City, Mo. 64141
Proctor Distr. Co., Inc , 2335 5. Inco. Denver, Co
80223
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Stein Woodcraft Corp., 22 Sprogue Ave., Amityville
NY. 11701
Victor Products Corp, 328 N. 18th St., Richmond
Va. 23223
408-CANDY
Blevins Popcorn & Concession Supply Co, P.O. E;-
171233, 813 Ridge Lake Blvd Tenr
,
38117
D. L. tlork Co. 503 Mortindole St.. Pittsburgh, Po
15212
Goetze's Condy Co., 3900 E. Monument St., Bo'timorc
Md. 21205
Goldenberg Candy Co., 161 W. Wyoming Av«., Philodelphio.
Pa. 19140
Henry Heide. Inc P O. Box 271. 14 Terminal R^t
New Brunswick. N.J 08903
Hershey Chocolate Corp., 19 E. Chocolate Ave., Hefshe>
Pa. 17033
Hollywood Brands, Inc., 836 Chestnut, Centrolio, 1
62801
M & M/Mors, 2019 N. Oak Pork Ave., Chicago, li
60635
Nobiico Confections, Inc., 810 Mom St.. Combndgi
Moss 02139
Nestle Co.. 100 Bloomingdole Rd., White Plain*, N.Y
10605
Peter Paul, Inc , New Hoven Rd., Nougotuck, Conn
06770
Plonters/Curtiss Confections, Div. Stondord Bronds.
3638 N. Broodwoy, Chicogo, III. 60613
Pride of the Farm Inc 2970 BIystonc Ln Dollos.
Texas 75220
Quaker City Choc, i Confectionery Co., Inc., 2901
Grant Ave., Philadelphia, Pa. 19114
Switzer Candy Co, 1600 N. Broodwoy. St. Louis
Mo, 63102
Victor Products Corp.. 328 N. IBth St., Richmond.
Vo. 23223
409-CANDY APPLE EQUIPMENT & SUPPUES
Blevins Popcorn & Concession Supply Co, P O, Box
171233, 813 Ridge Loke Blvd. Memphis. Tenn
38117
Gold Medol Products Co., 1825 Freemon Ave, Cn
cinnoti. Ohio 45214
Krupy Kist Kom Machine Co., 120 S. HoMcd, Chicago,
III 60606
Victor Products Corp, 328 N. 18th St.. Richmond. Vo
23223
410-CANDY FLOSS MACHINES & SUPPLIES
. Blevins Popcorn & Concession Supply Co P O Bo*
171233, 813 Ridge Loke Blvd. Memphis. Toon
38117
C^etor^ & C.) PO Box 90346 No^hvllle Tenn 37209
Gold Medol Products Co. 1825 Freeman Ave. Cm
cinnoti. Ohio 45214
Kriipy Kist Kom Mochin* Co., 120 S. Holtlad. Chicago.
'T
411 -CARAMEL CORN EQUIPMENT &
SUPPLIES
Go'ld Medol Products Co. 182S Fteetnon Awt', C.n
cinnoti, Ohio 45214
Kriipv Kist Kom Machine Co., 120 S. Holilod, Chicago.
Ill 60606
Monley, Inc., P.O. Sox 1006, 1920 Wyandotte, Korwos
City. Mo. 64141
Victor Products Corp, 328 N 18th St, Richmond
Vo 23223

Bluv.n-. • ,
1
Inc.
120
Worthom.
.
. ctor (r^djcts Corp.. 338 N I8lh Sf ,
Rkhmood.
Indionopolis,
120
P
:r
1825
rhcir distributor! plaoM nwahoa Tk« Modem Tkootro "uyon' DirKtory "
412-CARBONATORS
420-DEEP FRY EQUIPMENT (GAS)
Proeloc Durr Co. IfK . 2335 S IrKO, 0««>«»'. Col5
5t« n Woodcfoft Corp . 77 Sero«u« Avt ,
CARRY-OUT TRAYS-Sce 425
Amitvvlllo.
41^C0FFEEMAKERS AND DISPENSERS
Cotfo* Mot Corp. 251 $. 31»t SI.. KonMwonh, NJ
07033
Cory Food Sorvicoi. IrK . 3200 W P«ltnoo Avo
Chcooo. Ill, 60*59
Dripcut Corp. P O. Box S. Golofo. CoHf «30)7
Gold Modal Produeti Co.. 1825 Froomon Ave. Cn
umott. Otilo 45214
Jot Sproy C^rp 105 Bear Hill Rd Mmi
.
02154
Ogclc" ' • .••• • it' •
COfFEE VENDING MACHINES, AUTOMATIC
-See 1703
414-CONCESSIONS EQUIPMENT REPAIRS
171233, 8;3 K.>!*c Lotkc Bud.' .V\cmph.s. Tcnn
38117
C. R. frank Popcorn & Supply Co., 2311 Chcjtnuf,
St Louis. Mo. 63103
Gold Modal Products Co , 1825 Freomon Ave .
Cmcinnoti.
Ohio 45214
Victor Products Corp., 328 N 18lh St, Rchmrnd.
Vo. 23223
415-C0NCE$SI0NS TRAILERS
B'OV.ns P PC rn
171233, 5!3
38117
Crctor & CoTipony P O Box 90346, Noshvillc. Tenn
37209
Popp«r Dr Co. 5523 E Mockingbird Lone. Dollos,
Tex 75206
Gold Medol Produeti Co. 1825 Froconon Ave.
C.ncinrwti. Oh.o 45214
Motion Picture Service Co, 125 Hyde St, San Froncoco.
Colif 94102
41^C0NVEai0N OVENS
Bakers Pnde Oven C- . 1641 E. 233rd St.. Bronx.
NY 10466
Generol E'ectr.c Co, Uth & Arnold St., Chicaoo
He.ghts. Ill, 6041
417-aiP DISPENSERS
Blevins Popcorn & Cor^cession Supply Co,, PO Box
171233. 813 Ridoc Lokc Blvd. Mcmphi Tenn
,
38117
. Butterful. Inc P.O Box 7937, Richmond. Vo 23223
Dixio/Morothon, Americon Lone, Greenwich, Conn
06830
G A Systems, Inc , 5866 Research Dr ,
Hunt ngton
Beoch. Calif 92649
GoM Modal Products Co,. I82S Frecmon Ave, Cincinnati,
Ohio 45214
Proctor Distr Co,, Inc 2335 S Inco, Denver, Colo
80223
Stein Woodcroft Cr'rp,. 22 Spraguo Ave., Amityville,
NY. 11701
, Swootheart Cup, 10100 Reisterstown Rd Owmgs
M,;u, Md 21074
Victor Products Corp.. 328 N 18th St.. Richmond. Vo
23223
41S-CUPS, PAPER
Blevirn Pipc-rn 8, CricciSion Supply Co, P.O Bok
Mcmphn. Tcnn
171233 813 R dqr take Blvd
38117
PC, Box Richmond, Butterful, Inc . 7937. Vo. 23223
Divie 'Morothon. Amencon Lone, Greenwich, Conn
06830
Co.. Gold Modal Products 1825 Frcemon Ave, Cm
cinnati. Ohio 45214
, Owing-.
SvrMthoort Cup, 10100 Reistorstown Rd
Mills. Md 21074
Victor Products Corp, 328 N 18th St. Richmond,
Va 23223
419-DaP FRY EQUIPMENT (aECTRK)
171233. BI3 ,i^r I
38117
Gwwral Electric Corp., Food Service Equip., 14lh ft
Arnold St.. Chicogo, III. 60411
Gold Mcdoi Pf idvxt". Ci 1835 frcemon Ave
Cinc.nnot., Oh-,. 452M
Krispv Kist Korn Mochine Ci
. S. Hoisted St.
Chicogo. Ill, 60606
Star Mtg Co.. 9325 Ollvo Blvd.. St. Louis. Mo. 63132
Super Chef Mfg Co , 12309 Hodget St.. Houston. Tex
77085
Victor Products Corp.. 328 N 18th St, Richmond,
Vo 23223
Word Popcorn Co . Inc , Hiohwoy 72 Eosl. Scoll*
boro. Alo 35768
no Co .
421 -DEEP FRY SUPPLIES
^ MolttoO it .
Dr .
Ind 46202
i.e Btvd. M. Lam. Mo 631)2
12309 Hodges St. Hotaton. T«
Artderton-Cloyton F^t^dt. PO Box 616S, Oollos, Tk
75222
Blevins P:ipcom & Conceunn Supply Co, PC Bo«
171233. 813 Ridge Lake Blvd. Memphis, Tenn
38117
Industry.
Double D-Foods, 14970 E Don Julion Rd ,
Colif 91746
Durkee Food Service Group, 900 Union Comm BIdg
Co. rand Ohio 44115
V Product! Co, 1825 Frcemon A.c
Ohio 45214
Vo
23223
422-DISPENSERS, MUSTARD, KnOIUP
o e
171233 813 R dgc
38117
Gold Medal Pr ducts Co 1825 Freeman Ave
Cincnnati Oh,- 45214
Kriipy KIst Korn Machine Co., 120 S. Hoisted St..
Chicago. III. 60606
Victor Product? Corp. 328 N, IStti St. Richmond.
Vo 23223
423-DISPLAY CASES & COUNTERS
Blevins Popcorn & Concession Supply Co. PO Box
171233. 8)3 Ridge Loke Blvd.. Memphr. Tenn.
38117
Butler Fixture i Mfg Co., 2323 S, Lipton, Denver. 23
Colo. 80223
Gold Medal Products Co., 1825 Freemen Ave, Cincinnati.
Ohio 45214
Star Metol Corp, 4700 Island Rd . Philodelphio, Po
19153
Stein Woodcroft Corp , 22 Spraguo Ave
,
Amityville,
NY. 11701
Victor Products Corp, 328 N 18th St, Richmond,
Va. 23223
424-DRiNKING STRAW DISPENSERS
Blevins Popcorn & Concession Supply Co, PO Box
171233, 813 Ridgc Lake Blvd, Mcmphi>, Tcnn
38117
Gold Medol Products Co, 1825 Freeman Ave
Cincinnati. Ohio 45214
Victor Products Corp. 328 N 18th St. Richmond.
Vo 23223
42S-F00D SERVICE TRAYS
Blevins Popcorn & Concession Supply Co., P O. Box
171233, 813 Ridgc Lokc Blvd. MemphI', Tenn
38117
Gold Medal Products Co. 1825 Freeman Ave, Cincinnoti.
Ohio 45214
Stondord Box Co., 28 Gerrish Ave, Ctwlseo, Moss
02150
Victor Products Corp,, 328 N 18th St, Richmond.
Vo 23223
Winchester Corton C^'P, 105 T-,-. a,. r,,.;,..
Alo 35462
FRANKFURTER & HOT DOG EQUIPMENT-
See 431434
42fr-FR0ZEN FOODS
Durkcc F.ood Service Group, 900 Union Comm Bidrj
Inc,
CIcvelond. Ohio 441 15
Motlow's Food Products, 135 Front Ave, W
Haven, Conn 06516
Pride -( the fo'rt^ Inc 2970 BIystanc Ln Dollov
Tc«os 75.">?0
427-GUM, CHEWING
) Willtom Wrigley Co. 410 N MIchrgon Ave, Chicogj.
Ill 60611
428-HAMBURGER BROILERS
Bakers Pride Oven Co .
N.Y, 10466
Inc , 1641 E 233rd St ,
Bronx.
P-jpcorn C.^nccssicn Blcvms t Supply Co O Bo«
171233. 813 Ridoe Loke Blvd. Memphi-, Tenn
38117
Cradle Queen Borbecue Corp.. 744 Berrlmon St..
429-HAMBURGER GRILLS ft GRIDDLES
71233, 813 Ridgo LoV.e B
8117
Electric Co., 14th &
HelghH, 111. 60411
Arnold St> , Chicogo
430-HOT CHOCOLATE DISPENSERS, MIXES,
SYRUPS
171233. 8T3 Ridge Ldlie Blvd, MemphM. Teon
Oouble-O-foods. 14970 E Don Jui>oo Rd Industry.
,
Colif 91746
Gold Medol Products Co , 1825 Freemon A.e C-r>
cnnot. Oh 45214
Henhey Choeoiole Corp.. 19 E, Chocolate Ave . Merger.
Po 1 7033
Jet Sproy Corp. 195 Beor Hill Rd .
Wotthom. Mom
02154
Nettle Co. 100 Btoommodole Rd . White Plo.n.. NY
10605
Sl» Mtg Co. 9325 Olive Blvd. St Lo.i.i Mo 63132
V:t4s)
437-ICE-MAKING MACHINES
v.-C.ov D.v McOuoy Perfex. Inc 13600 Industrial
: . ,M nneopolis. Minn 55440
Equipment Co II 100 £ 45lh Ave.
- lo 80239
„ ••. S. Tr^ip Inc. 1805 55lh Ave, Chicogo. I"
6^605
Scotsman Ice Systems, 505 Front St ,
Aliert Leo
Minn. 56007
Woodcroft Corp., 22 Sprogue Ave Amityville,
Stein .
NY 11701
438-ia SHAVERS
Gold Products Medol C- 1825 Freemon Ave Cm
c.nnoti Ohn 45214
Kr.tpy Kist Korn Mochine Co., 120 Hoisted St..
111. Chicogo, 60606
ctir Products Crr V 32R
"•! 18th St. Richmond.
Vo 23223
439-MALT ft SHAKE MACHINES
1 Sweiien Fr»»Mf Co, 3401 7fh Mfg Ave W Settle
V,ash Ojtllv
440-MEATS, BARBECUED, CANNED
Medol Products Co, 1825 Fn
mail, Ohio 45214
kve,
Cii
>( pid Hom I. Products Co. Inc, PO Box 507,
.thi eld. Vo 23430
' Tr.xtucH Corp 328 N 18lh St, Rkhmood.
23223
441-Nun

• "om
28
Inc
Horshom,
10
FREE self-mailer coupon preccdinQ this jection is prorided to bring you full information on ony advertised prooiKt
23223
Corp., 328 18th St Richmond 448-POPCORN SEASONING
442-PIZZA OVENS AND SUPPLIES
Bokers Pride Oven Co., IrK., 1641 E. 233rd St., Bronx,
NY. 10466
B'cv.ns Popcorn & Concession Supply Co.. P.O. Bo«
•7|3,?3 813 Ridge Loke Blvd., Mjmphii, Tenn
=. ) ! 7
.-..•rol Electric Co., 14th i Arnold Sts.. Chkogo
Hciohts. III. 60411
rgo's Pizza Crust Co., 2236 Conners Ave., Bronx,
NY 10466
443-POPCORN BUHER
8:cvins Popcorn & Concession Supply Co.. P.O. Box
171233, 813 Ridge Loke Blvd., Memphis. Tenn
381 17
ButtcrtuI, Inc., P.O. Box 7937, Richmond, Vo. 23223
Dcub!e-D-Foods, 14970 E. Don Julian Rd., Industry,
Calif 91746
Gold Mcdol Products Co., 1825 Freeman Ave, Cm
cinnoti, Ohio 45214
Odtll Concession Specialties Co., P.O. Box 280, Coldwell,
Ido. 83605
TV Time Foods, Inc , 2277 W. Howard Street, Chicago,
111. 60645
Victor Products Corp., 328 N 18th St., Richmond,
Vo. 23223
444-POPCORN MACHINES
Blevins Popcorn & Concession Supply Co., P.O. Box
171233, 813 Ridge Lake Blvd., Memphis, Tenn.
38117
Cretors & Co, Box 90346, Noshville, Tenn. 37209
Gold Medal Products Co., 1825 Freemon Ave., Cincinnoti,
Ohio 45214
Krispy Kist Korn Mochine Co., 120 S. Hoisted, Chicogo,
III 60606
Monlcy^ Inc., P.O. Box 1006, 1920 Wyandotte, Kon-
505 Citv, Mo. 64141
Midlond Products Co., 1441 W. 46th Ave., Denver,
Colo. 80211
S»or Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Stein Woodcroft Corp., 22 Sprague Ave., Amityville,
NY. 11701
Victor Products Corp., 328 N. 18th St., Richmond,
Vo. 23223
445-POPCORN, RAW
American Popcorn Co., 4332 Gront St., Sioux City,
Iowa 51102
Blevin Popcorn & Concession Supply Co., P.O. Box
171233, 813 Ridge Lake Blvd., Memphis, Tenn.
38117
Consolidoted Popcorn Co., Inc., P.O. Box 309, Scholler,
Iowa 51053
C. R. Frank Popcorn & Supply Co., 2311 Chestnut,
St. Louis, Mo. 63103
Gold Medal Products Co., 1825 Freeman Ave., Cin
cinnoti, Ohio 45214
Manley, Inc., P.O. Box 1006, 1920 Wyondotte, Kansas
City, Mo. 64141
Notionol Oats Co., Inc., IButterflake Popcorn Soics;.
1515 H. Ave. NE, Cedar Rapids, lowo 52407
Roy Smith Co. of Jacksonville, 365 Pork St., P.O.
Box 2646, Jacksonville, Fla 32204
TV Time Foods, 2277 W. Howard Street, Chicago, III
60645
Victor Products Corp., 328 N. 18th St., Richmond, Vo
23223
Wcover Popcorn Co., P.O. Box 395, Von Buren, Ind.
46991
W.,rd Popcorn Co., Inc., Highway 72 Eo t, Scotts-
!.-r-,, Ala 35768
446-POPCORN SACKS, BOXES & CUPS
r'r.con Popcorn Co., 4332 Grant St., Sioux City,
.wo 51102
/ins Popcorn & Concession Supply Co , P.O. Box
171233, 813 Ridge Lake Blvd., Memphis, Tenn
38117
Butterful, Inc., P.O. Box 7937, Richmond, Vo. 23223
Dixie/Morothon, American Lone, Greenwich Ccnn
06030
Gold Medol Products 1825 Freemon Ave, Cin
Co.,
cinnoti, Ohio 45214
Manley, Inc., P O. Box 1006, 1920 Wyandotte, Kon-
•os City, Mo 64141
itandord Br.x Co , Gerrish Ave., Chelseo, Moss.
02150
rior Products Corp., 328 N. ISth St., Richmond,
nchtstcr Carton Corp., 105 Totem Aye. Eutow,
Alo 35462
'. ") Popcorn Co, Inc, Highway 72 East, '.c it.
•or-^ Alo 35768
447-POPCORN SCOOPS
Prrjducf. Co., 1825 Freeman Ave., Cin
Machine Co., 120 S. Haltt«), Chkogo,
iuiM, Inc, P.O Box 1006, 1920 Wyondotte, Kon-
-.05 Cily, Mo. 64141
iclor Product! Corp., 32B N 18th St, Richmond,
Vo 23223
Anderson Cloyton Foods, P.O. Box 6165, Dollos, Tex.
75222
Blevin Popcorn i Concession Supply Co, P.O. Box
171233, 813 Ridge Lake Blvd., Memphis, Tenn
38117
Double-D-Foods, 14970 E. Don Julian Rd., Industry,
Calif. 91746
Gold Medal Products Co., 1825 Freemon Ave, Cincinnoti,
Ohio 45214
Manley, Inc., P.O. Box 1006, 1920 Wyandotte, Kansas
Citv, Mo.. 64141
Popped Right, Inc , P O. Box 687, Marion, Ohio
43302
PVO International, Inc., 3400 N. Wharf St., St. Louis,
Mo. 63147
Roy Smith Co. of Jacksonville, 365 Pock St., P.O.
Box 2646, Jocksonvville, Flo. 32204
TV Time Foods, 2277 W. Howord Street, Chicago, III.
60645
Victor Products Corp., 328 N. 18th St., Richmond,
Vo. 23223
Word Popcorn Co.. Inc. Highwoy 72 East. Sc^ttsboro,
Alo 35768
POPCORN VENDERS-See 1709
449-POPCORN WARMERS
Blevins Popcorn 8. Concession Supply Co.. P.O. Box
171233, 813 Ridge Loke Blvd., Memphis, Tenn
38117
Cretors & Co., P. O. Box 90346, Nashville, Trnn
37209
Electrowore Corp., 5150 Angola Rood, Toledo, Ohio
43615
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati.
Ohio 45214
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,
Chicago, III. 60606
Manley, Inc., P.O. Box 1006, 1920 Wyandotte, Kansas
Citv, Mo., 64141
Merco Products, Inc., 1298 Bethel Dr., Eugene, Ore
97402
Server Products, Inc., P.O. Box 249, Menomonee Falls,
Wis. 53051
Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Star Metal Corp, 4700 Islond Rd., Philodelphia, Pa.
19153
Stein Woodcraft Corp.. 22 Sprogue Ave., Amityville,
1701
St., Richmond,
450-REFRIGERATORS (UNDER-COUNTER)
Glenco Refrigeration Corp., 8000 Penrose Ave., Philodelphia,
Pa. 19153
Star ,V\etal Corp., 4700 Island Rd., Philadelphia, Po.
19153
451 -REFRIGERATORS (WALK-IN)
Bolly Cose & Cooler, Inc., Bally, Pa 19503
Perlick Co., 8300 W. Good Hope Rd., Milwaukee,
Wis 53223
SHAKE DISPENSERS-See 439
452-SlUSH MAKERS
Gold Medal Products Co., 1825 Freemon Ave., Cincinnati,
Ohio 45214
Victor Products Corp, 328 N. 18th St., Richmond,
Vo. 23223
453-SNOW CONE MACHINES
B'evins Popcorn & Concession Supply Co., P.O Box
171233, 813 Ridge Lake Blvd Memphis, Tenn
38117
Somuel B*rt Mfg. Box 26410, T«x.
Co., P.O. Dallas,
75226
S. Inc., 6, T. Echols, Box Bismarck, Mo. 63624
Gold Medal Products Co., 1825 Freeman Ave, Cincinnati,
Ohio 45214
t Ki
60606
Victor Products Corp, 328 N. 18th St., Richmond,
Vo. 23723
454-STEAM TABLES
stor MclQl Corp.. 4700 l-.lond Rd Philodelphio, Po
19153
4S5-STEAM TABLES, PORTABLE
Greer Enterprises, Inc., 31 Chicago St. Box 35,
Ouincy, Mich. 49082
Star Motol Corp., 4700 Island Rd.,
I9I53
456-STRAWS, DRINKING
BIr
38117
Gold Modal Products Co, 1825 Freeman Ave, Cm
cinnoti. Ohio 45714
Victor Products Corp., 328 N 18th 51., Richmond.
Vo 23223
457-WARMERS, BUN & FOOD
Blevins Popcorn & Concession Supply Co ,
P.O. B; >
171233, 813 Ridge Lake Blvd., Memphis, Tenr
38117
Crodle Queen Boibecue Corp., 744 Berrimon St
Brooklyn, N.Y. 11208
GA Systems, inc, 5866 Rescorch Dr.. Hunfmgt
•
Beoch, Calif 92649
Glenco Refrigeration Corp, 8000 Penrose Ave., Philo
delphio. Po. 19153
Gold Medol Prdoucts Co., 1825 Freemon Ave. C.r
cinnati, Ohio 45214
Merco Products, Inc, 1298 Bethel Drive, Ei icr.
Ore 97402
Stor Mfg. Co., 9323 Othr* Blvd., St. Louis, Mo. 63132
, Star Metal Corp, 4700 Islond Rd Philodelphio, Pc
19153
Super Chef Mfg. Co, 12309 Hodges St., Houston, Tx
77085
Victor Products Corp., 328 N. 18th St., Richmond
Vo. 23223
5. Decorating and
Furnishings
501-BLACK UGHT HXTURES & MURAIS
Copitol Stage Lighting Co., Inc , 509 W. 56fh St
.
New York, NY 10019
Stroblite Co , , E 23 St .
New York, NY. 10010
Ultra-violet Prod., Inc., 5100 Wolnut Grove Ave
.
Son
Gobrcl, Calif. 91778
502-CONTROL ROPES, POSTS & RAILINGS
Capitol Stage Lighting Co., Inc., 509 W. 56th St
.
New York, N.Y. 10019
Econo-Pleot, 2664 S. LoCinenego Blvd , Los Angelc-,
Colif. 90034
R.L. Grosh & Sons, 4114 Sunset Blvd.. Hollywood
Calif. 90029
Plastic Creotions Co., 13777 N. Cenfrol Expy., Stc
401 Dollos, Tex. 75243
503-DECORATIVE SERVitt
Don Acito & Associotes, 132 E. New England Ave
Winter Pork, Flo. 32789
Forest Boy Construction, 640 Bornord Ave.. Woe,-I
mere, N.Y 11598
Scundfcid, Inc, 3704 Wilm.nql^^n Pete. Cost
Ohio 45429
504-DIREaiONAL SIGNS, EXIT SIGNS, ETC
Arrow Sign Co., 1046 - 45th Ave., Ooklond, Colit
94601
Bux-Mont Electric Adv. Leasing Systems, 221 H.
sham Rd , Po. 19044
Capitol Stoge Lighting Co., Inc, 509 W. 56th St
New York. N.Y. 10019
Drive-ln Theatre Mfg. Co.. 709 N. 6th St., Kansas Cty.
Kas. 66101
Forest Boy Construction, 640 Bornord Ave Woo^
mere. NY 11598
Lawrence Metol Products, Inc., 260 Spur Dr. S
Boyshore, NY. 11706
Minnesota Fire Inc 2476 University Ave St. Pau'
Minn. 55114
Notional Screen Service, Broodwoy, N.Y., N.>
10019
Sign Products. 1319 W. 12th PI., L.A.. Co. 90015
Inc., Wil-Kin, 800 Lombert Dr. NE, Atlonto. G
30024
SOS-DRAPERIES, ACOUSTICAL
Asco Audil
Scrv.i Adorns St.. Milton, Mo
02187
Copitol Stage Lighting Co., Inc., 509 W. 56fh S:
New York, NY. 10019
Fcrcsl Boy Construction. 640 Bornord ^ve. Weed
mere, NY. II 598
R.L. Grosh & Sons, 4114 Sunset Blvd., Hollyvrood.
Colif. 90029
Novelty Scenic Studios, Inc., 40 SeocUff Ave . GIrn
Cove, N.Y. 11542
Pinkslon Soles & Service Co., 4207 Lownvlcw, Dallas
Tex 75227
Soundfold, Inc., 3704 Wilmington Ptko, Dovton
Ohio 45429
Wil-KIn, Inc, 800 Loml>er» Dr. NE , Atlonto, Go
30024
506-DRAPERIES & CURTAINS
Grcot Western Stoge Equip. Co, 1324 Grond Avr
Kansas City. Mo. 64106
RL. Grosh L Sons. 4114 Sunset Blvd., Hollywood
Colif. 90029
Monko Fabrics Co., Inc , 50 W. 36th St . New YorV
NY. 10018
Novelty Scenic Studio*. Inc.. 40 SmcIIM Av«., Glen
Cove, N.Y. 11S42
S,.iin,ll>.ld. Inc .
3704 Wilmingt.m Pike, Dayton. Ohn
4S4?9
507-DRINKING FOUNTAINS
Sutwoc Corp ,
452. Glen Riddle, Po. IMS7

Du
Los
3M
ufocturtri or th«ir ditlnbutofi pltOM menfiofi Tk« Mo4tni TlMotr* ~tuy«ri Oir«ctor|p "
SOS-PAINT PROOUaS, DECOtATIVI
'
Poot d« N«^.-vjri .'. V Mork«»
.
S» .
E
I
N. L. Induttfiai. Inc., Dutch Bov Ponti Div .
P O Bo«
500, W.M Col PO Box 50070, N«w O.loom
Lo 70150
Econo-Pleot, 2664 S LoC.ncrwoo Blvd. L« Ano«!ei
Calif 90034
Monko Fobrio Co.. Ine , 50 W. 36th St .
New York
NY. 10018
Novtfty Sc«Uc Studtot. Inc.. 40 SmcHH Av« ,
GItn
Cova. N.Y. 11543
SsurvHr'd Inc 3704 W Imm' n Pfcr .::•'•
Oo 45429
510-WAU COVEMNCS, AOHISnOU.
A< -int. Wall 2010 Samodo Ave, Columbui. Ohc
43C85
*T-- »rc-.^rc'( Div, won. PO Bo« 50070. New
-
- TOISO
•IS loCinencfla Bivd , Lm Ano«le»,
•'uction. 640 Bornord Ave. W^.d
598
N:>v.,ty ^«i,c Studia*. Inc. 40 SMCllff Av«.. Glan
Cove. N.Y. 11542
S?und(old, Inc. 3704 Wilmington Pike. Oc/ton
Oh,c 45429
6. Floors and Carpets
601-BlOWER-SWEEPER
602-CARPEn
AleJconder Srnith Carpet, 57 Lyon Street, Amsterdam,
NY. 12010
Burlington House Carpetj, 240 Peochtree. N.W
Atiortto. Go.
Econo-Plcot, 2664 S LoCinencoo Blvd Ani,;lcj.
,
Colli 90034
firth Corpet, 57 Lyon Street, Amiterdom, N.Y. 12010
Lm> Corp«», Volley Forge Corp. Center. King of
Pfujiio. Po. 19406
Mrhav«V Co'tx-V 57 L.n Sf , Amstcrdom, NY 12010
,
.
603-aEANERS, FLOOR
Amencon C'eontng Equip. Corp., Ill S. Route 53
Ill Additon. 60101
BASF Wyondotte Corp. 1609 Biddle, W,ondjtlc.
Mich 48192
Bram Mctollurgical Chemical Co. 15 N
PO Box 298. Nevrtcrwn. Pa 18940
Bruljn & Co P.O. Box 270 Indionapolis,
Elm Ave,
Inc , B, liKJ
46206
Chefnicol Solvent Co, Box 487, Birminghom Alo
35201
Sperver Turbine Co 600 Doy Hill Rd.. V/inj^nr
,
C^nn 06095
3M Co. Bidg
Eldg. 223-6
Service & Cleaning Prod, 3M Ccrtt
S W St Poul, Minn 55101
We»t Chemieol Produeti, Ine, 42-16 Wert St„ Long
:«'ond. MY. 11101
604-aEANERS, RUGS & UPHOLSTERY
BASF Wvoodolte Corp, 1609 Blddlc. Wyondiltc.
Mich 48192
Brom Metollurgical Chcmicol Co, 15 N. Elm Ave
PO Bo« 298. Newtown, Po 18940
Chemicol Solvent Co., Box 487, Birminghom. Alo
35201
3M Co Bldg Service & Cleoning Prod Conlcr,
BIdg 223 S-W., St Pool, Minn 55101
6
West Chemcol Produeti, Inc , 42-16 Witt St Long
Island Cit,. NY 11101
605-MATS & MATnNG

Inc . P
PO
5
I Wolk
'
257
Apporotus
630
.
Cedar
N
liler coupon preceding thij tectkw is proYMed to bring you full infomiotion advertised product
Cet»tury Project Corp. 32-02 Queens Blvd., Long
Islond City, ^ 11101
Eorod, lr>c 123 Woodruff, P.O. Box 4712, Toledo
Ohio 43620
Essonnov Electric Mfg.
51 W. Grand Ave..
Chicago, III.
^,..^.^..^, ...... 257 10th Ave., Paterson, N.J. 07524
Notionol Theatre Supply Co., 1600 Broadway, New
York, N.Y. 10019
Rangertone Research Inc., 509 Modison Ave., New
York, N.Y. 10022
Ed* H Woik Irvc-. 1241 S. Wotxish Av ,
60605
907-CONDENSING LENSES
Ch.cogo.
Atlantic Audio-Vijual Corp., 630 9th Ave., N.Y., N.Y.
10036
Corii-.ns Inc. 10 Soddic Rd.. Cedar Knoll;
07927
908-COOLERS, FILM TRAP
Arcol Theotre Products, Inc., Heisser Lane,
I
Formingdole, N.Y. 11735
Atlontic Audio Visuol Corp., 630 Ninth Ave. New
York, NY. 10036
Ccnrod-Honovio, Inc., Ballantyne
Strong Electric Corp. 1712'jockson St., Omaho.
Neb. 68102
909-CUE MARKERS
Carbons, Inc., 10 Saddle Rd., Cedor Knolls,
07927
Equipment Corporation. 6820 Romoine St.,
Ciro
wood, Calif 90038
910-DEMAGNETIZATiON TOOLS
Century Projector Corp, 32-02 Queens Blvd.,
Island City, N.Y. 11101
911 -DOWSERS
Atlantic Audic -visual Corp., 630 9th Ave., N.Y. N.Y.
10036
Carbon?, IrK., 10 Saddle Rd., Cedar Knolls
C7927
Century Projector Corp., 32-02 Queens Blvd., Long
Island City, 11101
912-FILM CABINHS
Goldberg Bros In: PC Box 5345 T.A., Denver,
Cok. 80217
Plastic Reel Corp. America, 640 S. Commercia'
of
Ave, Corlstodt, N.J. 07072
913-FILM CEMENT
Plostic Reel Corp. of America, 640 S. Commercial
Ave., Corlstodt, N.J. 07072
Edw H. Wolk, Inc., 1241 S. Wobash Ave, Chicago,
III. 60605
914-FILM CLEANERS, LUBRICANTS
& PRESERVATIVES
Corbonj, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Chriilie Eiectrii Corp., 3410 W. 67th St., Los Angeles,
Colif 90043
Electro-Chemical Prod. Corp., 89 Walnut St., Montcloir,
N.J. 07042
Edw H, Wolk, Inc., 1241 S Wobch Ave., Chicago,
Ml 60605
915-FILM HANDLING DEVICES
Ballantyne of Omoho, Inc, 1712 Jockson St., Omaho,
Neb 68102
Inc., Carbons, 10 Soddle Rd., Cedor Knolls, NJ.
07927
Century Projector Corp., 32-02 Queens Blvd., Long
Islond City, NY. 1 1 101
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Colif. 90043
Eprod, Inc.. 123 W. Woodruff, P.O. Box 4712, Toledo,
Ohio 43620
, O Box 5345 T A Goldtiprq Bros Denver,
Colo 80217
K«lmor Systems, Inc., 284 Broodwoy, Huntington
Stotlon. N.Y. 11746
Inc., Kinotone, 257 10th Ave., Poterson, N.J. 07524
Notionol Theatre Supply Co., 1600 Broodwoy, New
York, NY 10019
Opticol Rodiotion Corp., 6352 N. Irwlndale Ave,
Azuio. Colif 91702
Pcrf Fix Co, Box 3524, Sonlo Monico, Colif. 90403
Pcieorch Tpchnology, Inc., 4700 Chose, Lincolnwood,
III 60646
Tcxos Theotre Supply, 915 S. Alomo, Son AnIonIo,
Tex 78205
9249 W 3rd St , Bcv
Colif fli'/^r,
916-FILM MAGAZINES
Ballontyne of Omoho, 712 Jockion St., Omotio,
Nel. 6810?
Cort>ont, Inc., 10 Saddle Rd Cedor Ropldi, NJ.
0792:^
Century Pro|ector Corp., 37-02 Queens Blvd. Long
Islond Cily, NY. 1 1101
Notional Theatre Supply Co 600 BroorJwoy, Now
York, NY. 10019
Edw H Wolk, Ine, 1241 S. Wobosh Ave.. Chlcooo,
III 60605
917-FILM MEASURING MACHINES
Cinecrott Internotionol, Inc., 1 I Caesor Ploce, Moonocnie.
N J. 07074
,
918-FILM PERFORATION REPAIR
£: 3524, Santa Monica, Calif
Pc:t-Fi« C
90403
919-FiLM SPLICERS
Atlantic Audio Visuol Corp., 630 9th Ave., New York,
NY. 10036
Ciro Equipment Corporation, 6820 Romoine St ,
Hollywood
Calif 90038
Gclcfccrg Bros., Inc, P.O. Bex 5345 T.A.. Denver, Colo,
80217
Griswolo Machine Works, 4)2 Main, Port J«
,
Neumode Products Corp., 720 White Plains Rd
Scorsdole, N.Y. 10583 , ^
Plastic Reel of Corp. Americo, S. Commercial
640
Ave., Corlstodt, N.J. 07072
Reseorch Technology, Inc 4700 Chose, Lincolnwood,
.
III 60646
920-FILM TRANSPORT SYSTEMS
Atlantic Audio Visual Corp., 630 Ninth Ave., New
York, N.Y. 10036 ^,^,
Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Century Proiector Corp., 32-02 Queens Blvd., Long
Islond Citv, NY. 11101
_ ,
Christie Electric Corp., 3410 W. 67th St., Los
les, Colif 90043
Drive-ln Tneotre Mfg. Co., 709 N. 6th St., Kansos
City, Kos. 66101
Eprod, Inc., 123 W. Woodruff, P.O. Box 4712, Toledo,
Ohio 43620 , ^
Frecmon Theotre Service, Inc., 5 Hudson Road, Garden
City NY. 11530
Kelmor Systems, Inc., 284 Broadway, Huntington
Station, N.Y. 11746
Notional Theatre Supply Co
Broadway, New
York, N.Y. 10019
Optical Rodiotion Corp., 6352 N. Irwlndale Ave.
Azuso, Calif. 91702
Rongertone Reseorch Inc , 509 Modison Ave., New
York, N.Y. 10022
Texos Theatre Supply, 915 S. Alamo, Son Antonio,
Tex. 78205
Theatre Products, Int., Inc., 9249 W. 3rd St., Bever.y
Hills, Colif. 90210
921-LAMPHOUSE & PORTHOLE BLOWERS
Atlantic Audio Visuol Corp., 630 N.nth Ave,. New
York, N.Y. 10036
922-LAMPHOUSE CARBON ARC
CONVERSION
Atlantic Audio Visual Corp, 630 9th Ave., N.Y.,
NY. 10036
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90043
Eguipo Soles Co., 915 5, Alomo St., San Antomo,
Tex. 78205
Kneisley Electric Co., P.O. Box 4692, Toledo, Ohio
43620
923-LENSES, ANAMORPHIC
Atlontic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y.
Texo- Theatre Supply, 915 S. Alomo, Son Antonio,
Tex 78205
Toshibo Photo Phone Co.. Ltd 1-6 Uchisolwoi-
Cho 2 Chome. Chiyodo-Ku, Tokyo, Jopon 100
923-A-LENSES, EXPANDING
Supcr-V Coll) .ration, 2020 Sonson\ St. Philodelphio
924-LENSES, PRIME
Atlontic Audio-Visual Corp.,
630 9th Ave.,
N.>
Carbons Inc., 10 Soddle Road, Cedar Knolls, NJ. 07927
S. Soles Co., Equipo 915 Alomo St. Son Anionia.
Tex 78205
Freeman Theotre 5 Hud-son Rood,
Service, Inc
City, Gotd.n N Y 11530
JCC. Inc 52 2-chome Onte dorl, Osaka, Japon 540
,
Kinotone, Inc 257 E lOth Ave Paterion. N J 07524
,
Kowo Opticol Div. 317 t
,
Chestnut St, E Rochester,
NY. 14445
P.O. Box 8218, Nashville. Tenr
Morijie C
37207
Opticol Rodiotion Corp, 6352 N. Irwindole Ave
Azuso, Colif. 91702
Rongertone Reseorch Inc 509 Modison Ave Nc.
,
York, NY 10022
Schneider Corp of Americo, 185 Willis Ave Mine: ;
,
N.>. 11501
Texos Theotre Supply, 915 South Alonw, San Antonio
Tex. 78205
Theatre Equipment Co , Box 706. Matthews, N ^
Toshibo Photo Phone Co., Ltd., 1-6 Uchisoiwoi-Ct-
2 Chome, Chiyodo-Ku, Tokyo Jopon 100
Edi
Inc 1241 5 Wobosh Ave.. Ch coc;
60605
925-LENS QEANERS
Corbons, Inc., 10 Saddle
07927
Electro-Chcmicoi Products
Mcntclair N,J 07042
Edword H. Wolk. Inc.. 1241
HI, 60605
Rd. Cedor Knolls, N
Corp 89 Walnut 5'
S. Wobosh Ave .
Chieogc
926-MAINTENANCE MANUALS,
PROJEaiON & SOUND
Cedar Knolls, NJ
Corbons. Inc, 10 Saddle Rd
07927
Century Projector Corp., 32-02 Queens Bhrd., Long
Islond Citv,
Optical Rodiotion Corp, 6352 N
^
Inwindole
.
Aw
NY. niOl
Azuso, Colif. 91702
927-MOTOR GENERATORS
Dist So'es C •
Gcncrol Electric Co
AC/DC ^^,r^ ^ . Motor
Schenectady, NY. 12345
Westinghouse Electric Corp., Large
Div., St., 4454 Genesee Buffolo, NY. 14240
928-NO-REWIND SYSTEMS
Carbons. Inc.. 10 Soddle Rd,, Cedar Knolls. N
Drive-ln Theotre Mfg. Co., 709 N. 6th St., Kansos
City, Ks. 66101
Kinotone, Inc 10th
Optical Radiation Corp.,
Azuso, Calif. 91702 ^,^,
L, Robert Potts Entcpr 616.
sc^ RR 2. Urtxjno, III.
929-PORTABLE PROJEaORS
Lee Artoe Corbon Co., 1243 Belmont St., Chieogo, II'
Atlontic Audio Visual Corp., 630 9th Av«., N.Y., NY
Corbons. Inc. 10 Soddle Rd ,
Knoiis, N
Kinotone Inc., 257 10th Ave., Poterson. NJ. 07524
Opticol Rodiotion _ Corp., 6352 N. Irwindole A\e
Azuso, Colif. 91702 _ _ ^
Rongertone Research, Inc., 509 Modi!
York, N.Y. 10022
Texas Theatre Supply. 915 S. Alomo, Son Antonio,
Tex 7820S ^. , ,^
Toshibo Photo Phone Co., Ltd., 1-6, Uchis

257
• •
Box
O
N
NY
N
1243
1243
1243
630
405
1243 Beimool SI . Chicogo.
When writing nMitufoctuttn or their diitributwi piMM nwatKMi TIm Medani TiMatr* ~t'. CC-. - .. :
.
.
AtlonK Audio-V.suol Corp »'h Ave N •r
N Y 10036
Corboni. Ine. 10 Soddlt Rd . Cedor Knolls. NJ
0792/
Century Proiector Corp.. 32-02 Queem Blvd Lon«
Islond City, NY. 1 llOl
Eprod. Ine 123 W Woodruff. P O. Bo» 4712, Toledo,
Ohio 43620
Pinkston Soles & Service Co . 4207 Loumvlew, Dallas,
Tr. 75227
Rongertone Reseorch, Inc., 509 Modison Ave , Ntw
York, N Y 10022
RCA Service Co. Cherry Hill Offices, BIdg 204-1,
Comden, NJ 08101
Te«ai Theotre Supply. 915 5 Alomo. Son Antonio.
Tc. 78205
Statu
939-REAMERS
LoVcizi Moehme Wxks inc 900 N Larch
Ill Elmhurst. 60644
M. Inc.. Edwora Wolk, 1241 S Wobosh Ave
III 60605
940-RECTIFIER BULBS
Lee Arte Cor'-n C . Belmont St. Chicogo, 111.
60657
941-REaiFIER BULBS, SILICON
Lee Art-e Corb^n Cr> 1243 Belmont St., Chicogo. Ill,
60657
Kneisley Electric Co , P.O. Box 4692, Toledo, Ohio
43620
Edw. H. Wolk. Inc.. 1241 S Wobosh Ave. Chicogo.
Ill 60605
942-REaiHER BULBS, XENON
Lee Artoe Carb-^n Co Bc'mont St , , Ch cog^, '«
60657
Eprod, Inc , 123 W Woodruff, PO Box 4712. Toledo.
Ohio 43620
Toshibo Photo Phone Co.. Ltd., 1-6. Uchisoiwoi-Cho
2 Chome Chiyodo-Ku. Tokyo. Jopon 100
943-REaiFIERS, BULB TYPE
944-REaiFIERS, SBJNIUM
Arcol Theoire Products, In
Formngdole. N Y. 11735
Lee Art-e Ca*3n Cn , 1243
60657
51 -C Heister Lone,
Ti:nt St., Chicogo. Ill
. .
,
945-REaiFIERS, SILICON
Electronic Meosurcments, Inc Essex Rd Nop
tunc, NJ 07753
, JCC, Inc 52 2-ehome Ohtedori. Hlgorfiiku, Osoko,
Jopon
Kneisley Clectric Co., P.O. Box 4692, Toledo, Ohio
43620
5 Texas Theotre Supply, 915 Alomo, San Antonio.
Tex 78205
Toshibo Photo Phone Co., Ltd, 1-6, Uchnoiwol-Cho
2 Chomc Chiyodo-Ku. Tokyo Jopon 100
Westinghouse Electric Corp,, Semi Conductor Olv
, Amibrust Rd Youngwood. Po. 15497
946-REaiFIERS, XENON
Let Artot Carbon Co., 1243 Belmont St., Chicago, III.
60657
Ationtic Audio Visuol Corp , 630 9th Ave .
New York,
NY 10036
Corbons, Inc , 10 Soddie Rd , Cedar Knolls, NJ. 07927
Christie Electric Corp. 3410 W, 67th St . Los Angeles.
Colli 9004.1
Eprod, Inc. 123 W Woodruff, PO Box 4712. To1ed^.
Ohio 43620
Kneisley Electric Co., P.O. Box 4692. Toledo. Ohio
43620
Opticol Rodioticn Corp, 6352 N Irwindole Ave.
Aiuro, Colif 91702
Texas Theatre Supply. 915 S Alomo, Son Anton. o.
T»« 78205
Toshibo Photo Phone Co. Ltd, 1-6. Uchisoiwo. :•
2 Chome Chiyodo-Ku, Tokyo. Jopon 100
947-RECnFltt CONVERSION UNm
Lee Artot Car^on Co Bel-nont St , .
Chicogo, 111
Equips Soles Co. 915 S Alomo 51 Son Anlmio
Tr. 78205
JOC, Inc, S2 a-Chome Ohtedori. HlgotNku. OtofcO.
948-REEl BANDS
949-REa END SIGNALS
«SO-REaS, PROJECTION
rV-,. ITrv^I, U ) 07977
,
10 Soddta (W, C«lor Kna«t, N J. OTV]?
W
Corbone. Inc.
Eprod ln< 123 Wcxxlrutf. P O Bo. 4712. To«e*>.
0^ t 1-..
G
• 5345 T A Oerwer.
P=
.
Edw M Wo* "^
III 60605
640 $.
936-PROJEaiON SYSTEMS
Amcrico, P.O. Box 1I02C, Wood-
JY 11377
Audio Visual Corp., 630 9th Ave , NY
,
10036
"e of Omoho, Inc.. 1712 Jocksoii, Omoho
'8102
v.sion Berkley Morkctmg Componics, 25-20
West, Woodside, NY 11377
Ine . 10 Soddie Rd., Cedar Knolls, NJ. 07927
Projector Corp., 32-02 Queens Blvd., Long
9S1-Rmi, SUPER-SUE FOR AUTOMATION
Carbons. Inc . 10 Soddie Rd . Cedor Knolls, N I 07927
Eprod, Inc. 123 W Woodruff. PO Box 4712. Toledo,
Oh 4 3420
O Box 534S
De»>.r-
K.. S09 Modison Ave. New
Ine ,
4700
952-REFlEaO« RIPAIR
Cha-.e L-neyn
Eprod Irx 123 W W>,jrjl(. fO B ' . 4 / 2 ToiedO.
Ohio 43620
Soles Equipo Co. 915 S Alomo St. Son Antonio.
Tex 78205
Heyer-Sholfx Div.. Special Optles, PO Box 163
Little Foils. NJ. 07424
953-REnEaORS
Arco' Theo"e Products. Ine. 51 -C He.ssler Lone.
Forminijdole. NY 11735
AflontK Audio Visual Corp. 630 9th Ave. N»» York,
N Y 10036
Corbons. Inc., 10 Soddie Rd., Cedor Knolls, NJ. 07927
Eprod Ine 123 W Woodruff PO Box 4712, Toledo.
Ohio 43620
Heyer-Schulti Div Speciol Optics. P O Box 163.
Little Foils. NJ. 07424
JCC, Inc 52 2-Chome Onte-dori. Osoko, Jopon 540
,v«orble
.
Co. Inc. PO Box 8218, Noshviilt. Ttnn
37209
Toshibo Photo Phone Co, Ltd, 1-6, Uch.so

'
.(476
Box
Box
B:v
1
15
FKEE Klf-inailer 1$ provided fo bring you full intormotion on any advertised product
958-REWINDS, POWER
At anr.c Audo Visual Corp., 630 9th Ave., New York,
:JY 10036
Eprod l.oc. 123 W. Woodruff. P.O. Box 4712, Toledo,
Ohio 43620
Inc., G.MJbefg Bros. P.O. Box 5345 T A., Denver,
Cd!j 80217
Ronpertone Research, Inc., 509 Madison Ave., New
Ycrk, NY. 10022
i^ctccrzh Technology, Inc., 4700 Chose, Lincoln-
III «ood, 60646
Plostic Reel Corp. of America, 640 S. Commerciol
Ave., Corlstodt, N.J. 07072
Texos Theotre Supply, 915 S. Alamo, San Antonio,
Tex. 78205
Ed* H Wolk, Inc. 1241 S. Wobash Ave., Chicago.
III. 60605
959-BEWIND TABLES
Atlontic Audio Visual Corp., 630 9th Ave., New York,
NY. 10036
Eprod, Inc., 123 Woodruff, P.O. Box 4712, Toledo,
Ohio 43620
Opticol Rodiofion Corp., 6352 N. Irwindole Ave,
Azuso, Colif. 91702
Texos Theotre -Supply, 915 S. Alomo, Son Antcnio,
Tex 78205
960-SPROCKnS
Atlantic Audio Vliuol Corp., 630 Ninth Av»., N.Y.,
Carbons, Inc., Saddle Rd., C«dar Knollj, N.J. 07927
Century Projector Corp., 32-02 Queens Blvd., Long
Islond City, N.Y. I I lOI
LoVezzi Machine Works, Inc., 900 N. Lorch Ave
Elmhurst, III. 60126
Edward H. Wolk, Inc ,
1241 S. Wobosh Ave., Chicogc.
961-SPROCKET PULLERS
962-TOOLS FOR PROJEaiON REPAIR
Century Projector Corp., 32-02 Queens Blvd., Long
Island City, N.Y. 1 1101
Eprod, Inc, 123 W. Woodruff, P.O. Box 4712 Toledo
Ohio 43620
LoVezzi Machine Works, Inc., 900 N. Larch Ave
Elmhurst, III. 60126
Edw. H. Wolk, Inc., 1241 S. Wobash Ave., Chicago ^
III. 60605
963-V0LTA6E REGULATORS &
TRANSFORMERS
^°07927
'"'
''"'-' ''^' "'^^ C

.
257
1515
So
.
I
Rd.
Soil
.
When vritinq monuloctuttn or rtiair ditl'ibuton pIrOM mention Tke Modtrn Thratrv "But«>i
13. Seating
1409-PRE AMPIIHU WALL ailNn
1301-AUOITORIUM CHAIRS
Seating Co.. 901
Roiwdj, M

220
Consolidated
?51
1650
2323
Seottle,
FREE Mlf-moiler coupon preceding this secrion is provided to bring you hill inlonnation on any advertised product
1417-STEREOPHONIC SOUND SYSTEMS
1515 S Manchester, Anoheim.
r680
ASC Tectinicol Service Co 'O Box 5150, Ri(
son Tex. 75080
Corbons, IrK., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Century Projector Corp., 32-02 Queens Blvd., Long
Islond City, N.Y. 11101
Dolby Loborotories, Inc., 731 Sonsome St., Son Fron-
Kinotorie, Inc., 257 10th Ave., Peterson, N.J. 07524
Notional Theotre Supply Co., 1600 Broodwoy, N.Y.
N.Y. 10019 , ,
Peterson Sound Systems, 455 Beorcat Dr., Salt Lake
City, Utati 84 11 5
Quad-Eigtrt Cinema, 11929 Vose St., N Hollywood,
Colif. 91605
1418-TRANSISTOR SOUND SYSTEMS
Carbcns, Inc , 10 Saddle Rd , Cedar Knolls, N.J. 07927
Century Projector Corp, 32-02 Queens Blvd., Long
Islond City N Y. 1 1 101
Eprod, Inc., 123 W. Woodruff, P.O. Box 4712, Toledo,
Ohio 43620
Kelmor Systems, Inc., 284 Broodwoy, Huntinglon
Sfotion, N.Y. 11746 „^,
Kinotone, Inc., 257 10th Ave., Poterson, N.J. 07524
National Theotre Supply Co., 1600 Broodwoy, NY,
NY. 10019
Perdue Motion Picture Equipment, Inc., 2315 Williamson
Rd., Roonoke, Va. 24012
Peterson Sound Systems, 455 Beorcot Dr., Salt Lake
City, Utah 84115
Phosor System, P.O. Box 607, Acton, Moss. 01720
Quod-Eight Cinema, 11929 Vose St., N. Hollywood,
Calif. 91605
Rongertone Research, lr>c., 509 Madison Ave., New
York, NY. 10022
Toshiba Photo Phone Co., Ltd., 1-6, Uchisoiwoi-Cho
2 Chome, Chiyodo-Ku, Tokyo, Jopon 100
15. Stage Equipment
1501 -CURTAIN CONTROLS & TRACKS
'02187 '
Automatic Devices Co., 2121 S. 12th, Alientown, Pa.
18103
R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Novelty Scenic Studios, 40 Seocliff Ave., Glen Cove,
NY. 11542
Scundfold, Inc., 3704 Wilmington Pike, Doyton. Ohio
45429
1502-CURTAINS, STAGE
Hoycs Seating Co.. Ii SOO Joy Rd , E. Syracuse,
NY 13057
R. L. Grosh & Sons, Sunset Blvd., Hollywood,
Colif. 90029
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, N.Y. 11542
Scunrtfoid Inc , 3704 Wilmington Pike, Dayton, Ohio
45429
Wil-Kin, Inc ,
800 Lambert Dr., Atlonto, Go. 30024
1503-MASKING EQUIPMENT
Adams St ,
ASCO Auditorium Service
02187
Automatic Devices Co., 2121 S. 12lh, Allentown, Po
18103
R L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Hoyc", Sc-otinq Co , Inc., 6600 Joy Rd., E. Syracuse,
N Y I 3057
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, NY. 11542
Srunrlloltl Inc 3704 Wilmington Pike, Dayton, Ohio
454?9
1504-SCREEN BRUSHES
Broun Brush Co , 43 Albertson Ave,, Albertson, N Y
11507
CEMCOR" 'Consolidated Engineering & Mfg. Corp.),
1515 Mr--lro-,f Lane, Forest Hill, Md, 21050
Tcchnlkoto Corp, 63 Seabrlng St., Brooklyn, N.Y.
1 SOS-SCREEN FRAMES, Variable & Fixed
Curvature
li/CORP (Consolidated Engineering & Mfg. Corp),
•jl!i Melrose Lone, Forest Hill Md. 21050
r.-.i Boy Con tiuction, 640 Bornord Ave, Wood
..

•
n
251
5
1
....
.
-I',
P
When writing nwnufactuitn o> tkair dittnbutsn pleoM mration Tli« Med«'n Tliwitr* "luyttt' OiiKtory '
1702-CIGARET VENDER
federal Mach.nt C^rp. fO ilia
50306
Trov
Row« Inltrrwttorwf, ln< , 75
Ml, 94
r rvi Co, IfK, U35 5
1703-COFFa VENOBS
•r. Mot Cofp.. 2SI S. Jl«t St., K«nllwoflh. N.J
cji Mochirw Corp, PO Bo« 1713, D«t Mo r»«.
-a S0306
3-d Madol Product* Co.. ia25 frttman A.c Cn
cmnott, Ohio 45214
Row* Intomolionol. Inc. 7S Trey Hllb Rd., WNppony,
NJ 079tl
1704-COIN & CURRENa CNANGOtS
• 860 E 345- Oh.
-duct» C.-. 1825 Fr, An*
45214
n, Inc , 220 O*'ov«ar« Ave , Butfolo.
.Ktor». Ind.. PO Box 1550, Hot Sprioqv
., 75 Trov Hllh Rd ,
Whippony
170S-DRINK VENDERS
Federal Mochne Corp , P O
Box 1713, Dei
lo.o 50306
Gold Medol Product! 1825 Freeman Avi
cinnotl. Ohio 45214
iet Sprov Corp. 195 Beor Hill Rd., Walthom. Most
02154
Row* lnto»notionol li>c . 75 Trov Hllli Rd , Whipponv,
N J 07981
1706-GUM VENDERS
Coffee Mat Ccrp . S 3Ut St, Kenilworlh, N.J
07033
Gold Medal Product* Co. 1825 Freeman Ave Cn
cinnotl, Ohio 45214
Row* Internetioool, Inc . 75 Troy Hills Rd., Whippany,
NJ 07981
1707-MllK VENDERS
Federal Machine Corp P O I
i-»o 5030 6
Rowe Intefnotiorol. IrK . 75 Tr-
NJ 07981
1708-NUT VENDERS
X 1713. De^ M.-.ne,
Hllli Rd.. Whippany,
rko. 1*5 Wlllit Ave.
1802-GIVEAWAYS, PREMIUMS, BAUOONS,
THEATRE GAMES
Eagle Rubber C; .
44805
no Oronfl* St, Athlond O'-
Novelfv Gomel Co., RD No 2. Port Jorvlt
12771
Pioneer Rubber Co
Rd. Wlllofd. Tiffin Oh
44890
1803-lADDERS & SCAFFOLDS, SAFETY
18W-IUBRICANTS, PENETRATING
OILS, CORROSION INHIBITORS
Ercr, Mc:Qllurg.col Chcmicol C„., 15 N Elm Ave.
PO Box 298, Newtown, Po 18940
Bruin & Co , Inc , P O Box 270 B. Indianopolii, Ind
46206
Carbons, Inc , 10 Soddle Rd., Cedor KnolU, N J 07927
N L. Industrie!. Inc.. P O. Box 500, West Coldwell.
N J. 07006
El DuPont dc Nemours i Co, 1007 Market St
Wilmingtrn, Del. 19898
1805-ORCHIDS
ISO^SANDURNS
1807-THEATRE BROKERS
1902 AIR CONDITIONERS, IN CAR
1903-BOXOFFICI$
, . !..• r- nc,' 39JO
-.4 r^- 442«»
1904-CANOPIES
44286
190S-CAR COUNTER
•g Co. 7(»9 N Wh Si, IboOMM
' 4713, 123 W. Woodruff. TolMio.
.
KM,: Sgnoi Co, 326 W. 3rd St. Uhrkhevllto. ONe
44663
Pocpfic Theotre Equipment Co. 142 l.r-j>e«wc'»h
St Son FronC'SCO. Colif 94102
1906-CHAIRS AND BENCHES, OUTDOOR
SEATING
Ideo. Sev)t.r>a Co. 519 Aim il, N '.V , C.i.'-- H^^ i-.
Mch 39504
Miracle Plovoround Equip Co., P O Box 275. Gnnnell.
1907-CIRCUlAR TYPE DRIVE-IN THEATif
M.n .Art Ooerot.nj Co, Inc. 2421 N Sa-^tty 51
Sprngt elf). Mo 65803
1908-DIREaiONAL LIGHTS, TRAFFIC
1909-EXIT CONTROLS, TRAFFIC
1709-POPCORN VENDERS
BIcv.ni Popcorn & Concesspcns Supply Co , B'x I7I233
613 Ridqe Loke Blvd ,
Memphis, Tenn. 38117
Ff^ra' Machine Corp., P.O Box 1713, De» Moines,
1710-SANDWICH VENDERS
Federal Moch.nc Corp PO B-« 1713 Dc. v nc\
Iowa 5-0306
Mow* tnternotiorwl, Inc . 75 Troy Hills Rd , Whlppony,
18. Miscellaneous
1801-CONSULTING & DESIGN SERVICE
:.,c..-. Ac I J '. Aii.>c . '.32 E, .'Jew Englono Ave., 'A
•
Fore Corp., 640 Barnord Ave.
1598
W- l-r,,--,- '. <
Orlv*-ln Theatre Mfg. Co., 709 N, 6lh St , Komoi
City, Kot. 66101
Forest Boy Constructron. 640 Barnard Ave, W i
mere, NY II 598
Freemon Thootre Service, 5 Hudson Rd , Garden City
NY 11530
Mel C Giotz & AstoclolM. 1550 Dover St., No. 5,
lol

i M)i,n
)nr
P
1243
3806
FREE jcU-moUer coupon preceding (his section is provided to bring you hill intonnotion on ony od»crt.$«d prodoci
Glenn E Kcropp Co., 2539 Teslo Woy. Socromento,
CoKf. •?5825
T^le^^.•..^lotc^ Corp
QrVwov Loop, Tu^
Ccii. i2i'S0
1916-HEATERS-ln-Car, Gas (Flameless)
1917-HEATER THEFT PREVENTION
Drive- In Theatre Mfg. Co., 709 N. 6th St.. Konsot
123 W. Woodruff, P.O. Box 4712
Speoker Security Co.,
,
1700 Willow Ave., Hobokcn,
Toledo, Ohio 43620 .. ^
N.J. 07030
1918-INCINERATORS & CARTS
Ai..t- C 11052 Pcorl Ave,. Strongville, Ohio 44136
1919-INDUCTION REQIVERS
(For
Car Stereos)
1920-JUNCTION BOXES (For
Speakers)
In-Car
Lee Artoe Carbon Co., 1243 Belmont St., Chicogo, III.
Drit^Pn Theotre Mfg. Co., 709 N. 6th St., Kansoi
City, Kas. 66101 „„ „ ,-,,t
Eprod, Inc., 123 W. Woodruff Ave., P.O. Box 4712,
Toledo Ohio 43620
Glenn E. Koropp Co., 2539 Teslo Way, Sacramento,
Pro^ecied fe^. Inc., Box 112, Ploinfield, Ind 46168
Reed Speaker Co, 7530 W. 16th Ave., Lakewood,
Colo. 80215
1921-LIGHTING SYSTEMS
Cartons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
, Ci;y, Kg5. 66101 _.
Electric General Co., Apporotus Distr. Soles Div.,
1 River Rd., Schenectady, N.Y. 123^5
GTE Sylvonio, lr.c., 100 Endicott St., Donvers, Moss.
Vorion Electron Device Corp., 61 1 Honsen Woy, Polo
Alto, Calif. 94303 _ „ ^
Westinghouse Electric O. Box Vlcks-
Corp., P. 824,
burq. Moss. 39181
1922-llTTER REMOVAL EQUIPMENT,
BASKETS
At>vater Strong Div., 6284 Waterloo Rd., Atwoter,
Ohio 44201 , , .,.
CiA Distributing, 710 Centrol Ave., Foriboult, Minn.
Purex Corp., 123 Medford St., Maiden, Moss. 02148
1923-MOSQUITO & INSEQ REPELLENTS
Brom Metollurgicol Chemical Co., 15 N. Elm Ave,
PO Box 298, Newtown, Pa. 18940
Moben, Inc., 1980 NW 139th St., Opo Locko, Flo.
330S4
Pic Corp., 224 Main St., Orange, N J. 07050
1924-PAINT, DECORATIVE, for
Drive-ins
E.I. Du Pont deNemours & Co., 1007 Market St ,
Wilmington, Del 19898
Spotz Point Industries, Inc., 1601 N. Broodwoy, St.
Louis, Mo 63102
1925-PAINT, Drive-ln Screen
Courtesy Service, 6350 W. Exposition, Lakewood.
Colo. B0226
E.I. Du Pont deNemours & Co., 1007 Morket St.
Wilmington, Del. 19898
Prokote, 12812 Garden Grove Blvd Garden ISrove,
Cciif
Selby Industries, IrK., 3920 Congress Pkwy., Richfield.
Ohio 442B6
Spoil Point Industries, Inc., 160) N. Broodwoy, St.
Louis, Mo 63102
Tochnikote Corp.. 63 Scobring St., Brooklyn, NY 11231
1926-PEST & INSEa CONTROL
(Also See 1913 & 1923)
t C
, CO Box 270 B, Indianopolis, Ind
46206
Wc-.l Chemicol I'rr.du'-.ts. Inc. 42 16 West St . Long
Morifl Cit/, n f 11101
1927-P1CNIC TABLES
iKKl Device Co,, 1801-31 S. Jockson.
jr/ AnrJcrson ind, 46011
iil

I
RIBBON
.
Memphis.
1 N
..-.
Grond
New
New
PO
P
•
Atlonto.
I
744
14824
Material and Equipment by TRADE NAMES
AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS"
ASMKOtN con hon(tl'r>« •quipnwnl: Abtwtt Com
Counttr Co. Rvt'dol* A««.. p O. Boi 1341, GrMn-
«.ch Cv^ C483I
ACOUSTUWAIL ocouicollv lr«at«d wall covcrino
Afnirtt.-Woll. JOIO Somodo Av« , Columbui. Ohio
43085
AOO-A STAR r J. I !-:: r^ '.'or Metal Co*D 4700
.
I,,,.
, , r ... , -0153
AD-X
'
h«n AD X
C 80160
1 AlltrLO Co. 3010 10th
S,
ALMOND JOY cx!-njt «. 'h am~.n(i%- P»ttr Poul. Inc
Mi«ter. Anaheitn. Calif 92803
AMBIR homi & hoccru Smithfield Hom & PrcdlKli
C- ln< PO Bo« 487. Smithtield. Vo 23430
AMERICAN DRYER clKtnc hond drven: Anwicon
Kendolville. Ind. 46755
Dfvcr O.v 95 Oak St
ANSCLICA-PREST uniformj- Angelica Uniform Group.
Lous. M- 63112
nc 700 Ro^cdole Ave St
ANSUL (ire Dfotection jvtfems Fire Wotch. Inc. 2490
Uri^er^itv Ave. St. Poul, Minn. 55114
ASCO «a" c-ver.ng ^yitcm ASCO Auditcnum, I
Milton Ma« 02187
*^i.CT^•. Si
ASTRO-LOUNCtR t ROCKER theatre choir: Mousey
Scot no C- PO B-'x 5658. Noshville. Tenn 37208
ASTRO-POP popcorn mochine Gold Medol Products
Co I;. ,r: 1515 H Av.
BUTTlRrUL
P
BOTTIRNUT
' ^rsol Cup Co
* rxl Brands. Irs
CALI carbon sovers Coli Products, 8108 Cop.toio
Ave Foir Oaks. Colif 95628
CANDY APPLE MAGIC coating for condv oppies
Victor Products Corp.. 328 N. 18th St.. Richmond.
vo 23223
CARACOL o
•
cpellcnt Moben. Inc. 1980 N W
o.o stems: Fire

PO
Long
1007
Dayton,
Nouqatuclpcorn bogs; Word Popcorn Co , Inc , High
way 72 EosI, Scottsboro, Alo 35768
KRISPV KIST: Krispy Kl»t Korn Machine Co, 120 S
HolLtcd St , Chicago, Ml. 60606
LAZY SEVEN POSTS boxoffice conopy: Selby Industries,
Inc, :t920 Congress Pkwy., West Richfield, Ohio 44286
LEE ARTOE CINEMA corbons Lee Artoe Corbon Co.,
124a Belmont Ave. Chicogo, 111. 60657
LIC-TIC ticket rocks: Weldon, Williams & Lick, PO
Box 168, 711 No A 5t .
fort Smith, Ark. 72902
LITf-TITE wing wolli ond lencing: Selby Industrie*. Inc
,
:tr^ri Con^i. v. Pkw/ , Wcil Richfield, Ohio 44786
LIT-R-BLO oir I. rooms: Alwolor Strong DIv 6784
Waliflo-, I'll. Alwotcr, Ohio 44J01
LOBBY MARQUEI Indoor illumlnoted multl-theolret
morquees PoblocVI & Sons, 620 St, Mllwou
S 1st
kee. Wise. 53204
LO BLO air brooms: Atwoter Strong Olv., 6284 Woter-
Rd., Atwoter, Ohio 44201
LO BOY Showcosc wormer popcorn warmers Stem
Woodcroft Ccrp , Sproguc Ave.. Amityville N Y
11701
LOMMA CHAMPIONSHIP MINIATURE GOLF COURSES
minioture golf courses locoted indoors or outd'-ors
in limited space: Lemma Enterprises, Inc., 1120 S.
Washington Ave., Scronton, Pa. 18501
LORRAINE propection Arc carbons: Carbons. Inc., 10
Saddle Rd., Cedor Knolls, N J. 07927
LUCITE acrylic lacquers, C.l. Du Pont deNemours &
C- . Morkct St., Wilmington, Del. 19898
LUME-X xenon projection lomphouse system: Strong
Electric Corp, Div, of Holophane, 11 City Pork
Ave., Toledo, Ohio 43697
LUXTROL lighting controls ond dimmers: Superior
Electric Co., 383 Middle St. Bristol, Conn. 06010
MAGNA COM 65 8, MAGNA COM 73: Schneider Corp.
of America. 185 Willis Ave, Mineolo, N.Y. 11501
MANKO FABRICS CO. 13 Seating, seat covers for
MATTE WHITE SCREENS: Technikote Corp., 63 Seohrmq
5! Brnnklyn, NY. 11231
MERRY POPPIN' brand corn and brand coconut oil
TV Time Foods, Inc., 2277 W. Howard St., Chicago,
III. 60645
METEOR EIGHT ouditnrium choirs: Irwin Seating Co
,
Box 2429B Grand Rapids, Mich. 49501
MEXICO FORGE heavv dutv outdoor playground
cquio-nent: Kilgore Corp., P.O. Box 565, Reedsville,
Pa 17084
MIGHTY MITE rectifier- Strong Electric Corp,, Div.
of Holophane. 1 1 City Park Ave., Toledo, Ohio
43697
MILKSHAKE condv bar: Hollvwood Brands, Inc., 836
S. Chestnut, Centrolia. Ill, 62801
MINICINE Sound Svstem; Ouod Eioht Cinema, 11929
Vo-e St., N, Hollywood, Calif. 91605
MINI/TEN concession stand- Stein Woodcraft Corp.,
22 Sproque Ave . NY. 11701
M&M's condies: M&M/Mors, 2019 N. Ook Park Ave
Chicoao, 111. 60645
MODULINE film storoqe rocks: Plastic Reel Corp.,
640 S. Commercial Ave , Corlstadt, N J. 07072
MOUND'S condv bar«- Peter Ooul, Inc., New Hover
Rd,. Nouqotuck, Conn, 06770
MOUNTAIN RANGE hovo'fice ccnooies: Sclbv Industries
Inc.. 3920 Congress Pkwy.. Richfield, Ohio 44286
MP 30 sound proiector: Alon Gordon Enterorises, 1430
Cohuengo Blvd., Hollywood, Colif. 90028
MULTIPOP automatic popcorn mochinery, Electrowore
Corp., 5150 Angola Rood, Toledo, Ohio 43615
02139
NAREN SPOT LIGHTS: Edw. H. Wolk, Inc., 1241 S.
Wobosh Ave., Chicago, III. 60605
NATIONAL CHANGEABLE LETTERS mosonite hordboard-wrinkle
finish: Notional Device Co., 1535
16th St., Denver, Colo. 80202
NATIONAL THEATRE CHAIR & models includno
lounger: Nationol Theatre Supply Co., 1600 Broadway,
New York, N.Y. 10019
NATIONAL projector carbon: Union Corbide Corp.,
Carbon Products Div,, 270 Pork Ave., New York.
NY 10017
NAUGAHYDE vinyl coated fabric & flome resistant:
Uniroyol, Inc., 1230 Ave. of the Americas, New
York. NY. 10020
NCR cicclronic cosh registers NCR Co, S. Moin &
K Sts , Ohio 45479
NECCO condv bars: New Englond Confectionery Co ,
254 Massachusetts Ave, Cambridge, Moss. 02139
NEOPRENE foam cushioninq- Performance Scatmq Mo
tcriols, Inc. 3413 Eastern Ave, SE. Grand Rapids,
Mich 49508
NESTLE'S chocolote candy bors and hot chocolate mix
Nestle Co., Inc, 100 Bloomir)odale Rd., While Plains,
N Y, 10605
NEVA BURN flomeproof compound: Seoting Corp. of
New York, 247 Water St., Brooklyn, NY. 11201
NO JELLY peanut with crispies: Peter Poul, Inc., New
Haven Rd . Conn 06770
NORRIS FVR-FYTER fire protection systems Fire
Watch Inc., 2490 University Ave., St. Poul, Minn
55114
NVLOTILE nvlon corpef tile: Lees Corpels, Volley
Forge Corp Center, King of Prussia, Po 19406
NVRACORD rubber & cord matting, American Mot
Corp, 401 Pork SI. Wopokoncto, Ohio 45895
O'OELL'S ANHYDROUS BUTTERFAT popcorn topping
Odoll Concession SiirdoH.r. r,. pn B,,> 7S0
Caldwell, Ido 83605
ODELL'S "SUPIR-KIST" buttery flavored oil: Odel'
Concession Specioities Co., P.O. Box 280, Coldwell
Ido 83605
OH HENRY!: Word Candy Co , Two Penn Plozo. N Y
NY 10001
OLYMPIC 400 auditorium chain: Irwin Seolirtg Co..
Box 2429B, Grond Ropids, Mich. 49501
ONAN ccctrc generators: ONAN Ccrporot.or, 1400
73rd Ave N.E., Minncopohs. Mmn 55432
ORCON lomphouses Xenon: Opt. col Rodotion Ccrp,,
6352 N Irwindole Ave, Azuso, Col.f 91702
ORCON II integrol xenon projection system: Opticol
Rodiotion Corp., 6352 N. Irwindole Ave
,
Azuso
Calif. 91702
ORCON xenon lomphoute systems: Optical Radiation
Corp., 6352 N. Irwindole Ave., Azuso. Colif 91702
OSRAM xenon bulbs: Mocbeth Soles Corp., R D. 3
Jeanne Dr., Newburgh, NY. 12550
PANIC GUARD pome doors: Kowneer Co., Ifsc.. 1105
N Front St., Niles, Mich. 49120
PALLADIUM Heovy Duty Theotre Corpct: Mohowk
Corpet, 57 Lyon St., Amsterdom, NY 12010
PAS 1000 sound system: Notionol Theatre Supply
Co., 1600 Broodwoy, New York, NY 10019
PAY DAY salted nut roll bor: Hollvwood Brands,lnc
,
836 S Chestnut, Centrolia, 111. 62801
PEC 1000 projection electronic control system: Notional
Theotre Supply Co., 1600 Broodwoy, New
York, NY. 10019
PERF-FIX film perforation repair system: The Perf-fix
Co
,
Euclid St., PO Box 3524, Sonto Mcnico
Calif 90403
PHASOR SYSTEM PS 100 programmable digital deck
servmg as outomotion cueing device, Phaser Systems,
PO Box 607, Acton, Moss. 01720.
PHASOR SYSTEM PS 200 30 amp electronic light
dimmer, Phaser Systems, P.O. Box 607, Acton
Moss. 01720
PHILLIPS corbon severs: Phillips Electro Extensions,
Box 388, Rt. 2, Ronceverte, W. Vo. 24970
PHIREX projectors: Toshibo Photo Phone Co., Ltd
.
1-6 Uchisoiwol-Cho 2 Chome. Chiyoda-Ku, Tokyo.
Jopon
PIC mosquito repellent: Pic Corp , 224 Moin St .
Orange. N J, 07050
PINKEE fountoin svrups: Roy Smith Co. of Jacksonville,
365 Pork St., P.O. Box 2646. Jacksonville
F'o 32203
PLANTERS peonut'i and peonut butter cups: Plonters
Peonuts, Div. Stondord Bronds. Planters 'Curt ss
Confections, 3638 N. Broodwoy, Chicago, III. 60613
PLAYMATE o'ovground equipment: Delmer F. Harris
Co., Box 278, Concordia, Kos 66901
PLAYSYSTEMS heavy duty fibergloss outdoor plov
ground equip: Kilgore Corp , P O. Box 565, Reedsville,
Pa. 17084
PLtO MAGIC 16mm/35mm film reels: Plostic Reel
Corp., 640 So. Commerciol Ave., Corlstodt, N.J
07072
PLUSH SOUNDFOLD acoustical wall covering: Soundfold.
Inc. P.O. Box 2125, Doyton, Ohio 45429
POLARIS theotre seats: Mossey Seoting Co., P.O. Box
5658, Nashville, Tenn 3720B
POLAR PETE slush mochine: Gold Medol Products
Co, 1825 Freeman Ave, Cincmnoti, Ohio 45214
POP-ALL liquid poppinq oil: Durkee Food Service
Group, 900 Union Commerce Bldg., Clevelar»d.
Ohio 44115
POP-A-LOT popcorn machines: Gold Medol Products
C^ 1825 Freeman Ave, Cincinnati Ohio 45214
POPSIT PLUS DODCorn seosoning- C. F. Simonln's Sons.
Inc . Tiogo & Belgrade Sts., Philadelphia. Po. 19134
POPSRITE coconut oil. boxes & bogs: Blevins Popcom
& Concession Supply Co., PO Bex 171233. 813
Ridge Loke Blvd., Memphis, Tenn 38117
PORTABLE combinotien popcorn ond cor>dy casters
Stem Woodcroft Corp , 22 Sprogue Ave , Amityville.
N Y 11701
POSI-TROL sprockets: LaVezil Machine Works, Inc ,
900 N. Larch Ave, Elmhurst, III. 60126
POTTS PLATTERS 3 «. 5 disk no rewind platter syv
t,-ns R >lieri L Potts Enterprises. RR No 2. Urbooo
1601
. New Haven Rd , Nougotuck, Conn. 06770
Inc
PRESIDENT 35/16mm proiector Toshibo Photo Phono
Co, Ltd, 2 1-6 Uchlsaiwol-Cho, 2-Chome Chiyedo
Ku, Tokyo, Japan 100
PRESIDENT IVp^rn Mochm,- Cretor* & Ciwpons
PO P.'x 90346 Nashville Tenn 37209
PRINCE 35mm projector Toshibo Photo Phone Co.
Ltd. 1-6 Uchisoiwol-Cho, 2 Chome, Chlyodo-Ku
PROMINAR proiectlon lenses & onomorphic ottoeh
menis Kowo Opticol Die, 317 E Chestnut Si
E Rochester. NY 14445
PRONTO LETTERS: Bevelite Adier Co, 14824 S Moin
SI , Gordcno. Colif. 90248
PR0-3S proieclors on.t pri,|e

365
Whrppony.
Inc .
Dyer
P
P
Box
,.l«.
•
•
C.nc.noot..
D«»
TRADE NAME INDEX
RAOIASTAT Qj|u»tot)i« ouloltomtorm«r Aminan
Word L.nard El«eti.c Co, 31 So $1.. MounJ Vtrooo,
NY lOiSO
KATID CHAN6C flot icrMnwl pointed l»lt«»»
Pro&.rT*: M19 W » ?«H PUk* ( «* Arv)*l«^
S.fl"
Co'.f
900 l^
RCA
i
tmiTI toff d">* Coco Colo Co , 110 North Av« . Al
STAIRMAITI* tot.t, .tof l.«o
STARSCOPI
I o JJ30J
TROUPIt tpotligM S
Mol-^fxm. II C.lr
Turcoio .. i '.' -t
I ll«1fit Corp., 0»v. 0«
A.< Tv e-j. Of *>*'
f>fl C .clr c Coo 17033
xfctoft Corp. 22
Go'Jena, La ^l. W.'*tt
RICINCV popcorn mach.n*- Sttin Wooderoft Corp,
22 Sprojuc Ave. Amitvville. N.Y. 11701
RILAXRICLINIR f^lin-ng bock cho>r»; Moyvrood-
W

I
i
9802
.")???
PC
1019
'
THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA
ALABAMA
ille—Smith Sound & Project
S.E (E. 35801 H Sm.thI
ARiZONA: •Phoenix—Arizona Theotre Equipment i
Sjpoly Co.. Inc., 1410 E. Washington 85036
Bruce W.cks)
Theatre
ARKANSA5: North Little Rockply.
Inc., 4270 E. 43rd ot Smokey Lone
iHorngan Wortsmith)
Sup-
CALIFORNIA: •Culver City— Budd Theotre Supply.
*jtt Frank Lash) & 8537 W. Woshnor-.n
Blvd 9O230
.
Glendolc—Filbert Co., Box 5085, 1100 Flower St
91201 (Spero Kontos)
Hollywood: Alan Gordon Enterprises, Inc. 1430 N
Cohucgo Blvd H, 90028 ;Gront Louchsl
Los Angeles— •Notional Theotre Supply Co., 2001 S.
Lo Cienego Blvd., 90034 (John Dolk)
•Theatre Service i Supply, Inc., 1250 E. Walnut Ave
.
Posodeno, Colif. 91106 (Wayne Bosecker, John
Currie, Jock Hessick)
Socromcnto—Glenn E. Koropp Drive-ln Theotre Supply,
2539 Tesic Woy, 95825 (Glenn E. Koropp)
Son Francisco— -Pacific Theatre Equipment Corp., 142
Leavenworth St. 94102 (Robert Woelfl, Jerry Har-
• Western Ttieatrical Equipment, 187 Golden Gate Ave.
94102 (James R. Barry)
Santo Ana—Projection Service Co., Inc. 3818 So.
Birch St., 92707 (Jim Gillespie)
COLORAOO: Oenyer— •Notionol Theatre Supply, 2111
Champa St. 80205 (J. R. Lutz)
•Wes,tern Service & Supply Co., Inc., 2100 Stout St.,
P.O. Box 1259 80201 (Robert K. Tankersley)
FLORIDA: Jacksonville—Roy Smith Co., 365 Pork St.
32203 (Roy Smith)
North Miomi—Florido Theatre Equipment & Supply,
Inc, 1966 N.E. 149th St., 33181 (Morvin P. Toub-
33130 (Hal I
Cii
Court (Ste
5in, Inc., 759 W. Flaggler St.
tein, Norene Hornstein, owner)
Equipment Co., Inc., 6750 N.E.
oms)
GEORGIA: Albany—Dixie Theotre Service & Supply, 1010
North Slappey Blvd., P.O. Box 546, 31702 (J. O.
McClung)
'Atlanta—American Theatres Supply, P.O. Box 47099,
30362 iW. N. Sheorer)
Copitol City Supply Company, Inc., 2124 Jackson
Pkwy. N.W., 30318 (Don Howell)
•Notionol Theatre Supply, 1325 Logon Circle, N.W.,
30318 (J. Whitoker)
•Wil-Kin, Inc., 800 Lambert Dr., N.E. 30324 (Bill
Edmondson, manager)
1370
ILLINOIS: Chicago— •Abbott Theatre Equipment Co.,
Inc., 1311 S. Wabash Ave., 60605 (Harold Abbott,
jr.)
Lee Artoe Carbon Co., 1243 W. Belmont Ave. 60657
•Notional Theatre Supply, 1322 S. Wobosh Ave
60605 (Paul Ayotte)
Coullerville—frank McLean Theatre Service, Second &
Vine Sts. 62237 (Frank R. McLean)
Lincolnwood—Movie Supply Co., Inc., 7380 N. Lincoln
Ave., Suite 202, (Horry E. Goodman, Jock Colen,
INDIANA: Evuniville— Evonsville Theatre Supply, Inc.,
2274 E, Uiv St. 4771 D. Sfi npf)
-•Gcr-Bor, Inc.,
Copit
46204 (Ben Hopkins)
•Notional Theotre Supply Co., 2070 E. 54th St. 46220
(B.N. Peteraon)
Union City—Projection Equipment Co. 47390 (George
& Joe A. Wcnger, portncrs)
Vp;
KENTUCKr:
Co., 427-29 South 3rd St. 40202
•Hodden Theotre Supply Co., o division of Motion
Picture & Broadcost Service, Inc., 3709 Hughes Rd
,
40207 IL. Bornwov;cr, MgrI
LOUISIANA: Baton Rouge—Cinema Concession ond
Supply Co , Florida Blvd., 70815 [John Bojon)
Now Ortoani (Konncr)—Trons World Supply, Inc.,
2711 Virginia Ave 70062 (Norm Levcnson)
tJoliono! Thi.-alrc Supply Co, 1821 Airline Highwoy
70001 (C. A. Aeh«», Jr.)
MARYLAND: Baltimore— *Alllid Thtotr* Equip. Co.,
Inc, 12 E. 25lh St., 21218 (Jesio Horper, Monoger)
Eott Coast Theoir* Supply, 5321 Kenwood Ave., 21206
Notionol Theatre Supply Co., 6707 Whilesfone Rd,,
21207 (George F. Eitel)
Brentwood' Cordmal Pr.Jnv.irinol Scrviteii, 4300
r'h',rlc l-.kind Av.- (Chotlc. C. Cordinol)
,
,
MASSACHUSETTS; Boston Cincino Service & Supply.
Inr 179 Piillond Street, Boston, Mou. (Bud
Major Theatre Equipment Corp., 28 Piedmont St
02116 (Dove Fox, Ernest Comj)
•Notional Theotre Supply Co. 95 Broodwoy 02116,
[J. Norlon)
Universol Theatre Supply of Boston, Inc ,
80 Copelond
St., Quincy 02169 (Bob Molcomion)
MICHIGAN: Detroit—Amusement Supply Co., 208 W.
Montcolm St. 48201 (Russell Rub«n)
Gordcn City—Ringold Theotre Equipment Co., 29525
Furd Rd 48135 (John Kenny, Horry Russell)
•Grond Rapids— Ringold Theatre Equipment Co.. 952
Ottawa Ave. N.W. 49503 (Poul J. Voudouris, Pres.)
MINNESOTA: •Minneopolis—Cinema Systems, Inc.,
P.O. Box 16036 55416 (Paul J. Wenz)
Minneopolis Theatre Supply, 51 Glenwood Ave. 55403
iRobert C. Lohti-Chorles Lohti)
Plymouth—Notional Theotre Supply, 1113 Vicksburg
Lone 55391 (P. Ayotte)
MISSOURI: Kansas City— 'Mid-Continent Theatre Supply
Corp, 1800 Wyandotte 64108 (W R. Dovis)
Notional Theotre Supply, 1800 Boltimore Ave.. 64108
(G. J. Krull)
^ ^
St. Louis—Cinequip Compony, 6311 Southwood Ave,
63105 (H. I. Moseley)
Ringold Cinema Equip., Inc., 8421 Grovois Ave., 63123
(Mike Mottler, John Mottler)
NEBRASKA: Omoho- Boliontvne of Omoha. Inc
Jackson St. 68102 (Edward J. Nelson Pres.:
•Slipper Theatre Supply, Inc., 1502 Davenport
102 iCathe
1712
NEW JERSEY: Asbury Pork—G.B.C. Clark, Motion
Picture Engineer, P O. Box 835 07712
•Notional Theatre Supply, 130 Ferry Avenue OB104
(J. Link)
Moonochie—Cinecroft Internotionol, Inc., 1 Caesar
1
PI., 07074 (Don Copono)
Newark—Rongertone Reseorch Inc., 1195 McCorter
Highway 07104 (George Zozzoli)
NEW YORK: Albony—Albany Theatre Supply Co., Inc,
443 N. Pearl St. 12204 (J. McGroth)
Notional Theatre Supply, 1600 Broodwoy, 10019
(R. H, Brunckhorst) International D--
496 Peorl St.
•Buffalo—^Notionol Theotre Supply Ct
14202 (J. Lovoroto)
Jomaico-" Universal Theatre Supply, 167-08 Hillside
Ave 11432 (Joseph StiHel, Sheldon ""
1432 (Joe Stiftel,
Avidyne, Inc., 167-08
Sheldon Spiro)
New York—Associated T8.R Co., 146 Eost 151 Street
Bronx, 10451 (George CorbeH)
Rongertone Reseorch Inc., 509 Madison Ave., n.y,
N.Y. 10022 (George Zozzoli)
•Capitol Motion Picture Supply Corp. 630 Ninth
Ave. 10036 (Ben 8. Horrv Persel
Cinemotogroph International, Inc.. 341 w itin m.
10036 (Georqe Hornstein, Lee Hornstein)
•Joe Hornsltin^lnc, 341 W. 44th St. 10036 (George
Hornstein & Lee Hornstein)
•Notional Theatre Supply Co., 1600 Broodwoy 10019
i(A. McLoughlin)
SOS Photo-Cine-Optics, Inc. 315 W. 43rd St. 10036
(Walter Druker)
Stor Cinema Supply Co., 2 7 W. 21st St. 10 )11 (S.
Tonney)
NORTH CAROLINA: ChoiloMo- •Charlotte Theatre
Supply, 229 Church St. 28202 (Tommle Melton)
Americon Theotre Supply Co 529 So. Tryon
28202 (Ponny Cobb)
•Stondord Theotre Supply Co., 624 W. Independence
Blvd. 28208 (Rolph Hurto, ^°'/^^'- J^'^"^y''lL^n^
•Wil-Kin Theatre Supply Co., 800 S. Graham St. 2820.
(Horry Wovnel
— Greensboro •Stondord Theatre Supply Co., Inc.,
P.O. Box 20660, 27420 (.Lowson Ronkin)
OHIO: CincinnotI—Notional Theatre Supply Co.,
1150 W, 8th St. 45201 (T. M. Fisher)
Cleveland—Cinctronix Inc., 11303 Hessler Rd 44106
'dL\^ooU?"M Co., 7976 Broodview Rood,
Broodview Heights, Ohio 44147 (Nick Lubich)
Columbus— Americon Theotre Equipment Co., 165 N.
High St. 43215 (F. R. Gardiner)
Toledo— Toledo Theatre Supply Co.,
43623 (R, " ~ '
Brockwoy)
OKLAHOMA:
Supply Co.
Peek)
Oklahoma
Johnston) _ . . j cc D.»ti.
General Sound and Theatre Equips, 1-td 55 Bently
St. E2K 1B2 (C. L. Johnston, Dist. Mgr)
& Elec-
NEWFOUNDLAND: SI. John's—Allontic
AlC 5V8 (A J«*>sto
OREGON: PorHond-
935 " '
3916 Secor Rd
PENNSYLVANIA: Doyloitown: Theotre Service 8. Sup
ply Co 623 N Shody Rest Rd Box 784 18901
,
(C C Bnnhom)
Phllodelphlo- 'Allied Theotre Equip Co., 155-57 N
I2lh St 19107 (Ronald Franks, Hormon Fine)
Pittsburgh—Notional Theotre Supply Co. 107 Sixth
St 15222 ^':
78202 IR. Bortelt jr Pres, C J. ^^St^;J^
Texas Theotre Supply, 9^5 South Alomo, 78205 (E. G
Olivorri
ir)
UTAH: Solt Loke City— Peterson Theatre Supply, 455
Bearcat Drive 84115 (Carl E. Peterson)
•Universal Theotre Supply, 264 E. Firrt ^"h 84111
Herb Schoenhordt, Keith Perry, Gory Rushton)
VIRGINIA: Roonoke— 'Perdue Motion Pictur. Equlp^
men: Inc 2315 Williamson Rd. N E. 24012 .(Roscoe
E. Perduo)
WASHINGTON: SeottI*—Americon General S«)plv Co
Inc., 2300 First Ave. at Bell 98121 (R. E. W
Fair'eigh)
•S. F. Burns «. Co., 231
Second Ave. 98121 (S.
Notional Theotre Supply, 2413 Second St., 98121
(D. L. Wilmoth)
.
WEST VIRGINIA: Chorleiton— •Moor. Theotre Eauip_
Co., 213 Box 782 25323
Deloware Ave., P.O.
;D. Moore)
Clarksburg—Lovett 8. Co., Box 1127, 26301 (Groy
Barken
-Theotre Service i Supoly Co Tenth
)X 1389, 25701 (S. T. Gollimore, Mgr.,
Blaine Gollimore, Soles)
WISCONSIN:^Milwoukee— Horry Meteher Ent«r^'|n
3615 W. Fond Du Loc Ave. P.O. Box 16528 53216
CANADA
ALBERTA: Colgory—Generol Sound and .^Theotre
T2H
Equip., Ltd., 3, Unit S.E 415-60th Ave. 2J5
John J Kilcullen Jr District Manager)
Sharp's Theatre Supplies, Ltd., 104 4th St.. S. W.,
T2P 1R8 (M. Gregg Nelson)
Edmonton—General Sound ond Theatre
10201-104th
Equip|ment
Ltd., 415 Revillon Building,
Street
Indef^n'ien'i^Theitre Supply, 10904-80 Ave. T6GORI
;Tom Hutchinson)
roiTicu rniiiMBIA- Vancouver — Dominion Theotre
EqiT,^en"co. Ud', 3;3'Rai.way Street, Voncouver
BC. V6A-1A4 (0. V. K. Foirleigh)
Generol Sound 8, Theatre Equipment, Ltd Room 105
2182 West 12th Ave., Voncouver B.C., V6K-2N4
lA P. Mulcohy, Dist. Mgr.)
^°^or Jo^o'u've^g^^ V6'';,Vr.Vfo..'."E* hVoT
'^rn\°?fd\^4'3t';r^r^°'—'—-'^"
IJ7 i-Wordc
Tullt
General Sound Thootn
ssington St.,
NEW BRUNSWICK: St. Joh.^G«^rQl |~"d ' ^l^'?
Equipment, Ltd., 55 Bentley St. E2K 1 B2 (C L
owner)
NOVA SCOTIA: OoHmoulh—Gilbert Sound Supply Co
15 McKay St. B2Y 1R3 (G.J. Gilbert)
'''
"•,"5'?5
B^or",-n'gt'on^rB3rizrrT"Vd!.^"orti
Gen Mgr)
, . , ,.
•Toronio— Generol Sound i Theatre Equljx^enl Ltd
7 Bonl7on Orlv., Toronto M4H IG4 (R. Frosw Neol)
QUEBEC: Montreal 'Best T hoot lo Supply, l-^ . >
i»0
E^.1. Ave Ml Royal Monlieol PO H2J 122
Generol Sound k Theoire Equipment. Ltd.,
Rd M^nlrool H3S 1A3 (J. J. KtlculUn n
Notionol Th«jlr. Equipment Co.. Ltd., 6212 longel...
Blvd, Monlreol HIM 2B8 (G. Lollbortel
•TEA Deolers

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