Boxoffice-October.16.1978

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THE NATIONAL FILM WEEKLY
BENSHLYEN
Published in Nine Sectional Editions
Edilor-in-Chiel and Publisher
RALPH M. DELMONT ..Manaoing Editor
MORRIS SCHLOZMAN ...Business Mgr.
GARY BURCH Efluipment Editor
RALPH KAMINSKY ....Western Editor
Publication Offices: 825 Van Brunt Blvd.
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Hillside 6733.
THE MODEHiN THEATRE Section Is
Included In one Issue each month.
Atlanta- Genevieve Camp, 166 Lindbergh
llrlve, N E. 30305.
Baltimore; Kate Savage, 3607 Sprlngdale,
21216.
Boston: Ernest Warren, 1 Colgate Road,
Needham, Mass. 02192. Tele. (617)
444-1657.
Buffalo: Edward P. Meade, 760 Main St..
14202. Tele. (716) 854-1555.
Chicago: Frances B. Clow, 175 North
Kenllworth, Oak Park. 111. 60302. Tele.
(312) 383-8343.
(^larlotte: Blanche Carr, 912 E. Park
Ave., 28203. Tele. (704) 376-1815.
Chas. J. Leonard sr.. 319 Queens lid..
28204. Tele: (704) 333-0444.
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Rd. 44122. Tele. (218) 991-3797.
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Denver: Bruce Marshall. 2881 S. Cherry
Way, 80222.
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50317. Tele. 266-9811.
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West, Windsor, Ont. N9A 5Y8.
Hartford: Allen M. Wldem, 30 Pioneer
Drive. W. Hartford 06117. Tele. 232-
3101.
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Park, 46220. Tele. (317) 253-1536;
Jacksonville: Robert Cornwall. 3233 College
St.. 32205. Tele. (904) 389-
5144.
Memphis: BUI Sllnkus, 58SS Poplar Pike
No. 3. 38138. Tele. (901) 683-8182.
Miami: Martha Lummus, 622 N.E. 98 St.
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Une. Fredonla, Wis. 53021. Tele:
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Jeanette. Wllklnsburg 15221. Tele.
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4746.
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Golden Gate Ave., 94102. Tele: 928-
3200.
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Medo: Anna Kline, 4330 Willys Pkwy,.
43612.
rucson: (51b Clark. 433 N. Grande. Apt.
6. 85705.
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Connecticut Ave., N.W. 20008. Tele.
(202) 362-0892.
IN CANADA
Calgary: Maxlne McBean, 420 40th St.,
S.W.. F3C IWl. Tele. (403) 249-
6039.
Hontreal: Torn Cleary. Association des
Proprletalres de Cinema du Quebec.
3720 Van Home, Suite 4-5, H3S 1R8.
Ittawa: Garfield •Willie" Wilson, 758
Ralnsford Ave.. KJK 2K1. Tele. 746-
6660.
forontr: J W. Agnew. 274 St. John's
Rd., M6P 1V5.
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'ubilcatlon No. 062260.
D C T B E R 16,
/ol. 114
1978
No. 2
I^Ht^^^ 4-i^ 4f^ti^ TU^Snc^ i
BUILDING FOR TOMORROW
LETTERS FROM EXHIBITORS,
civic leathers and indivitiuals involved
in the application of the social
sciences continue to cross this desk
asking: "Why can't there be more
films for children?" There is, perhaps,
no simple answer to this question, but
it is one which merits serious consideration
by the entire motion picture industry.
The patronage of children at theatres
is of prime importance to exhibition
for two reasons: (1) The development
of future adult patrons, while
deriving income for the present—not
only from admission fees but from the
concession stand; and (2) cultivating
goodwill among parents and the community
at large through a ci'edible
demonstration of interest in young
citizens by providing proper motion
picture fare that will be entertaining
and significantly educational.
Kiddies matinees appear to have
been almost totally abandoned during
the past 15 years in most areas, except,
perhaps, for a few sponsored series
during the school vacation months. It
is realized that the additional supervision
required for such showings
hasn't always appeared to be worth
the effort involved; there have been
instances of damage to theatre properties
by unruly juveniles, and a few
managers have complained that they
did not care to work as "baby-sitters."
Too, some parents have decried contemporaiy
screen fare—judging only
by extreme examples that have come
to their attention while scanning theatre
ads in local newspapers. As a result,
they have abandoned movie
houses, ch(X)sing to let their children
view trite Saturday morning TV fare
that has left the youngsters glassyeyed
and in a trance-like state from a
surfeit of animated violence which
passed for "entertainment" until the
Federal Communications Commission
decided to issue a warning to the networks.
Now, the time would appear ripe for
exhibitors to launch a program designed
to reintroduce a new generation
to the wonders and thrills of big-screen
entertainment. The excuse of "product
shortage" is hardly a valid one, since
almost any motion picture is "new"
product as far as youngsters up to the
age of 12 are concerned.
The possibilities for organizing children's
programs are almost endless,
and there are numerous tie-ins to enhance
the attractiveness of the entertainment
package and to defray the
cost. Area personalities whose names
are a tremendous drawing card usually
are delighted to cooperate with personal
appearances. Business firms find
such involvements profitable, both
from the monetary and from the goodwill
standpoint. Don't forget the local
library system.
During the past couple of years, the
media have had a field day with the
"Why Johnny Can't Read" problem
which has beset our nation. Interestingly
enough, 40 years ago a metropolitan
newspaper was quoted on this
page as saying: "Since the motion picture
took to the literary classics, children,
and adults as well, have been
beating a path from the movies to the
libraries . . . This new development in
juvenile education is impressing educators
everywhere."
Obviously, what Johnny has lacked
since TV became his sitter and mentor
genuine viotivation! There has been
is
no need to read. The adventures of cartoon
creatures who are crushed by falling
boulders and then leap over tall
buildings a few seconds later do not,
in all honestly, relate very well to any
aspect of the reality that surrounds us.
Of course, Johnny may not find the
classics to his liking. However, with
the current boom in book publishing,
anyone undoubtedly could find a paperback
somewhere which tells in
depth the story of almost any film
that is shown on the screen.
Producers, too. might give serious
thought, despite today's inflated costs,
to resuming the practice of making
features designed expressly for the
young set. We can recall the time, even
back in the silent era, when substantial
losses were incurred deliberately
because of the awareness that these
films would attract new audiences to
theatres. Films of this genre even
could be designed for the sole purpose
of reinstating a long-lost theatrical institution:
the family night.
Today's small losses can be the future's
huge profits. The building of
theatre attendance by youngsters is
building for this industry's tomorrow.
If it only cultivates the habit of regular
weekly attendance, which can be
nurtured through adolescence and
into adulthood, it will have proven well
worthwhile.
v^co^ /jyvUf/i^^^

Introduction of the President-Elect
Launches NATO Conclave Oct. 76
NEW YORK—The announced agenda
of the 1978 NATO convention, to be held
Monday (16) through Wednesday (18) at
the Americana Hotel. New York City, is as
follows:
MONDAY. OCTOBER 16
9 a.m.—Opening Business Session, Ziegfeld
Theatre
Welcome—Marvin J. Goldman
Introduction of President-Elect
"A Colloquium With Friends"
Marvin Goldman. NATO President,
Washington, D.C.
Jack Valenti. MPAA President.
Washington, D.C.
Salah M. Hassanein, Executive Vice-
President,
Circuit
United Artists Theatre
"National Endowment for the Arts"
Catherine Wyler, Assistant Director of
Media Arts Program. Washington.
D.C.
"Product Presentation"
Host: National Screen Service. Burton
Robbins. President. New York. N.Y.
"Your Partner in Profit"
Paul Mczzy, NAC President, Louisville.
Philip M. Lowe, treasurer. Cinema
Centers Corp., Boston, Mass.
TUESDAY OCTOBER 17
7:30 a.m. Continental Breakfast, Ziegfeld
Theatre
Host: Cinema Shares International
9 a.m. Business Session
Jack Infald. President. NATO of New
Jersey. Nutley. N.J.
"The Soimd of Today"
Harmon Rifkin, Co-Chairman,
NATO Technical Advisory
Committee, Boston, Mass.
Roland J. Zavada. Vice-President,
Engineering, SMPTE, "Technology:
Past. Present, Future"
Sol Lomita. Director of Film Services,
United Artists Corp. Distribution,
New York, N.Y.
Andy Marglin, President, Kelmar
Systems, Inc., Huntington Station,
N.Y.
"Theatre Presentation: Hardware. Installation.
Maintenace"
loan Allen. Vice-President, Dolby Laboratories,
San Francisco, Calif.
Al Boudouris, President, EPRAD, Inc.,
Toledo.
John Moscly, President, Colortrak. Inc.,
Reno, Ncv.
"Results of a New Major Marketing
Survey"
Don Baker, Chairman, NATO
Advertising Bureau, New York. N.Y.
The Answers to:
How People Decide
How Far Will People Travel
How Important Is Stereo Sound
How Important Are Reviews
How Far in Advance People Plan
"Product Presentation"
Host: National Screen Service
WEDNESDAY, OCTOBER 18
9 a.m. Business Session, Americana Hotel
Bernard Goldberg, President, ITOA,
New York, N.Y.
"Energy Conservation"
Richard Acari, Director of Commercial
Service, Consolidated Edison Co. of
New York, a Presentation of the
Edison Institute, New York, N.Y.
"A View From the Potomac"
Paul Roth. Chairman, NATO
Governmental Relations Committee,
Silver Spring, Md.
Lester Jayson, Consultant. Washington,
D.C.
"Buyer & Seller Problems and Abuses"
A. Alan Friedberg, President, Sack
Theatres, Boston, Mass.
"The Voice of the Law"
Morris Goldschlager, Chairman, NATO
Legal Affairs Committee, New York,
N.Y.
Harry Swerdlow, Beverly Hills, CaliL
Griffin Bell, Attorney General of the
U.S.
Neil Bogar! Tribute
Scheduled by UJAT
HOLLYWOOD—Neil Bogart. president
of Casablanca Records and FilmWorks,
Inc., will be honored as the "Man of the
Year" before a crowd of 2,000 at the 13th
annual gala of the United Jewish Appeal-
Federation joint campaign. The event will
be held at New York's Americana Hotel.
Saturday (28).
Bogart, whose company has moved into
major motion picture production recently,
will be the first to be honored for leadership
in the music as well as the film field.
Previously, the UJA-F has honored leaders
who have been active only in the music
world.
The anticipated guests, estimated to be the
largest in the history of the music and entertainment
division's history, will come
from show business, the political world and
industry. "It is rare when youth, success
and a keen sense of social responsibility
come together in a single individual." stated
Morris Levy, chairman of the event, in
commenting about Bogart.
Dick Clark will serve as master of ceremonies
for the gala. Midge Costanza, former
aide to President Jimmy Carter, will
be the principal speaker. She has become
known internationally as an outspoken leader
in many Israel-related causes and the
Equal Rights Amendment movement.
Donna Summer. Casablanca recording
star, will headline the entertainment program.
She and Bogart have worked together
as a team for a number of years. Her single
from the soundtrack of Casablanca's film
"Thank God It's Friday" became her eighth
gold record to ilate.
Rob Cohen, UA Sign
Multi-Picture Pact
NEW YORK— United Artists has set a
major production pact with Rob Cohen.
29-year-old filmmaker who recently resigned
as e-xecutive vice-president of the motion
picture arm of Motown Records Co. to organize
his own independent production
company.
Steven Bach, senior vice-president. East
Coast production, and David Field, senior
vice-president, West Coast production, jointly
announced that Cohen's agreement with
UA will be launched with "A Small Circle
of Friends," a triangular love story about
two men and a woman who attend college
in Boston through the tumultuous late
1960s, with an original screenplay by Ezra
Sacks. Cohen personally will produce the
film as a one-picture deal. After making
another picture for an outside company, he
will return to UA to implement an exclusive
long-term multi-picture arrangement.
Cohen, who has been a producer since
the age of 23, recently capped his five-year
career with Motown by serving as producer
of the soon-to-be-released multimillion-dollar
film version of "The Wiz." Other films
produced by Cohen include "Mahogany,"
"Thank God It's Friday," "Almost Summer"
and "Scott Joplin, King of Ragtime."
4 Playing Simultaneously
An Avco Embassy 'First'
HOLLYWOOD— For the first time in
its history. Avco Embassy Pictures, which
regularly releases about six motion pictures
a year, will have four current releases playing
simultaneously, according to senior executive
vice-president Bob Rehme.
Rehme stated that this was the first time
in his memory that the film company has
had that many offerings out at the same
time.
"Born Again," the story of the conviction
and conversion of Charles Colson,
former special counsel to President Richard
M. Nixon, has been in release in some regions
since early October.
The animated "Watership Down," based
on the best seller by Richard Adams, will
open in New York City and other major
cities November 13. Jules Dassin's "Dream
of Passion" opens next week on the West
Coast. The film, which stars Melina Mercouri
and Ellen Burstyn, was to have bowed
in New York a few months ago but was
held up because of the newspaper strike.
The fourth feature, "The Silent Flute,"
will be tested by Avco Embassy in several
cities next month.
Charles Glenn Announces
Plans to Exit Paramount
HOLLYWOOD—After ten years with
Paramount Pictures Corp., Charles O.
Glenn, vice-president of production/ marketing/worldwide,
will be leaving Paramount
shortly.
An announcement regarding Glenn's future
plans will he lorlhcoming.
BOXOFFICE :: October 16. 1978

Beally to Be Honored
At NATO Awards Gala
NEW YORK—Warren Bcatty has been
named "Producer and Director of the Year"
for 1978 by the National Ass'n of Theatre
Owners, the organization representing more
than 8,000 theatres throughout the country.
One of the screen's most accomplished
stars, Beatty will receive the award at the
gala awards presentation Wednesday evening
(18). The formal event will conclude
the annual NATO convention, which will
be held at the Americana Hotel in New
York City.
This will mark Beatty's second award
from NATO. In 1975, he was named "Male
Star of the Year." Beatty's first production,
"Bonnie and Clyde," received ten Academy
Award nominations and Beatty was nominated
for Best Actor. His second film,
"Shampoo," received four Academy Award
nominations, including Best Screenplay,
which Beatty wrote with Robert Towne.
This summer's smash, "Heaven Can Wait,"
is Beatty's third production and marks his
directorial debut.
Beatty, actor, producer, director and
brother of international stage, screen and
TV star Shirley MacLaine, currently is
working on his next picture—on Howard
Hughes—which will be followed by a film
about the life of journalist John Reed.
Record Turnout Expected
For Jules Stein Salute
NEW YORK—A record turnout is expected
Monday evening (16) for the 40th
annual Motion Picture Pioneers dinner honoring
Dr. Jules Stein, founder of MCA,
Inc., at the Waldorf Astoria, New York
City.
The dinner, in the Waldorf's Grand Ballroom,
is attracting heavy out-of-town attendance
by Stein's friends and associates
in distribution, exhibition and the field of
ophthalmology. Dinner-dancing will be an
integral part of the program with music
provided by West Coast "big band" pioneer
Bob Crosby and the Bobcats.
Entertainment for the evening will be
provided by international star Danny Thomas
and recording and screen star Diana
Ross. Miss Ross will sing several selections
from the upcoming Universal film "The
Wiz."
On the three-tiered dais will be a number
of screen personalities; other "Pioneer of
the Year" honorees including Shcrrill Corwin,
Leo Jaffe, Carl Patrick, Hi Martin and
Arthur Krim. and leading exhibitors and
distributors from across the country—Marvin
Goldman, Salah Hassanein, Bernard
Myerson. Sumner Redstone. Mel Wintman,
Henry Plitt and Samuel Z. Arkoff. Also.
Frank Rosenfelt. Lew Wasserman, Sid
Sheinberg. Eric Pleskow, Andy Albeck. Irving
Ludwig, Jennings Lang. Harry Buxbaum,
William Forman, Roy B. White,
Michael Eisner, Leonard Goldenson. Daniel
Melnick and Emanuel Wolf.
Merger of American International
Filmways, Agreed to in
BEVERLY HILLS—Richard L. Bloch,
chairman of Filmways, Inc., and Samuel Z.
Arkoff, chairman of American International
Pictures, Monday (9) announced that an
agreement in principle had been reached
for the merger of Filmways and American
International.
The proposed merger provides that each
stockholder of AlP receive for one share of
AIP stock a choice of either a new issue
of a 20-year subordinated debenture in the
principal amount of $12.50, with interest
at 1 1 per cent, or a package consisting of
one-quarter share of Filmways common
stock and two-thirds of a share of a new
issue of a cumulative convertible preferred
stock which can be converted into 6/ 10th
of a share of common stock with an annual
dividend of 55 cents.
Have Agreed to Accept
Arkoff and certain other principal stockholders
of AIP who hold in aggregate in
excess of 50 per cent of the outstanding
AIP stock have agreed to accept the package
of common and preferred stock and have
Participating in the program will be
MPAA president Jack Valenti, general
chairman of the affair; Pioneer president
B.V. Sturdivant; Secretary of Health, Education
and Welfare Joseph Califano, and
Dr. Stein himself.
Published in conjunction with the gala is
a special souvenir program journal that will
be distributed to all guests attending the
affair. Hi Martin, program journal chairman,
indicates that the journal will be one
of the largest grossing ever prepared for a
Pioneers dinner.
'Express' Gains Speed
In Second Paris Week
New York—In its second week in
Paris, "Midnight Express" exceeded the
opening week boxoffice results, a rare
occurence in the French capital outside
of holiday periods.
According to Patrick M. Williamson,
president of Columbia Pictures International,
the Alan Parker film, a Casablanca
FilmWorks production, registered
a second week net total of $121,631
(U.S.) as against the first-week figure
of $115,839.
Peter Guber was executive producer
of "Midnight Express." Parker directed
from a screenplay by Oliver Stone based
on the true-story best seller by Billy
Hayes and William Hoffer. David Puttnam
and Alan Marshall were co-producers.
In addition to Brad Davis, the film
also stars Randy Quaid, John Hurt,
Paul Smith, Mike Kcllin, Bo Hopkins
and motion picture newcomers Irene
Miracle and Norbert Weisser.
Principle
further indicated that, from and after the
execution of the merger agreement, they will
vote their shares in favor of the merger.
Consummation of the merger is subject
to execution of a definitive merger agreement,
approval of the respective boards of
directors and stockholders and applicable
regulatory approval.
'Beneficial to Both'
Bloch and Arkoff stated that they believe
the merger, if consummated, would be beneficial
to both companies by providing Filmways
expanded capabilities in the motion
picture industry and American International
with additional financial resources for film
production.
Filmways is a diversified company engaged
in insurance, publishing, TV and motion
picture production; manufacture of
electronic equipment and photo-slide
mounts, and the operation of recording
studios.
American International is a producer and
distributor of theatrical and TV motion
pictures.
Stellar Cast Signed
For 'Villain' Film
BURBANK—Kirk Douglas. Ann-Margret
and Arnold Schwarzenegger have been
signed to star in "The Villain." described as
"a mad-cap comedy-western" written by
Robert G. Kane. The picture will be produced
by Mort Engelberg as a Rastar-Mort
Engelberg production, with production services
provided by Rastar Films. Hal Needham
will direct when production begins
Wednesday (18) on location in Arizona with
Paul Maslansky as executive producer.
This marks the second independent production
undertaken this year as a Rastar-
Mort Engelberg production for which production
services are being provided by Rastar
Films. "Hot Stuff," starring Dom De-
Luise, Suzanne Pleshette. Jerry Reed and
Luis Avalos, currently is
in Miami.
lensing on location
"The Villain" will mark the reteaming of
"Smokey and the Bandit" producer Engelberg
and "Smokey" director Hal Needham,
whose most recent directorial effort, "Hooper,"
currently is breaking house records
throughout the country. "Smokey and the
Bandit" was second only to 20th Century-
Fox's "Star Wars" as the big grosser of
1977.
Douglas recently returned from a European
tour promoting "The Fury." Ann-Margret.
who appeared in Rastar's "The Cheap
Detective." by Neil Simon, most recently
completed "Magic." which will be released
later this year. Schwarzenegger, a former
Mr. Universe, made his acting debut in
"Stay Himgry" and most recently was seen
in the feature-length documentary "Pumping
Iron."
BOXOFFICE :: October 16. 1978

PARAMOUNT RCTURES PRESENTS
TRAVOLTA
IN
A FRECDIE FIELDS PRODUCTION
APAULSCHRADERHLM
WRITTEN AND DIRECTED BY PAUL SCHRADER
PRODUCED BY BOB LE MOND/LOIS ZETTER AND JERRY BRUCKHEIMER
EXECUTIVE PRODUCER FREDDIE FIELDS

WB Names Semel Operations Chief,
Reardon Distrib. Gen I Sales Mgr.
BURBANK—Ted Ashley.
Warner Bros.'
chairman of the board, and Frank Wells.
Terry Semel
president, Tuesday (3) announced the appointment
of Terry Semel as executive
vice-president and chief operating officer
of Warner Bros.. Inc. Semel, who joined
Warner Bros, in 1975 as general sales manager,
also will retain his previously held
post as president of Warner Bros. Distribution
Co. and, in that capacity, will continue
to oversee the operations of the domestic
sales organization.
At the same time. Ashley and Wells also
announced the appointment of Barry Reardon
as vice-president and general sales manager
of Warner Bros. Domestic Distribution
Co. Reardon, who now becomes responsible
for the day-to-day business of the U.S. and
Canadian sales organization, joined Warner
Bros, only six months ago after serving three
years as senior vice-president of General
'Jacob Two-Two' Paperback
And Hardcover Published
NEW YORK— Paperback and hardcover
novelizations of Cinema Shares International
Distribution Corp.'s "Jacob Two-Two
Meets the Hooded Fang" have been published
by Bantam Books and Alfred A.
Knopf, it was announced. The family film
stars Alex Karas. as the dreaded Hooded
Fang, who hates children, and introduces
six-year-old Stephen Rosenberg as Jacob,
"the little boy who says everything twice
because grown-ups never listen to him the
Cinema Shares will work with publishers
and exhibitors to arrange lor local promotions
for both editions of the book. The
Cinema Theatres Corp. and, prior to that,
as
vice-president of Paramount Pictures.
Barry Reardon
In commenting on the appointment of
Semel, Ashley and Wells noted: "There is
no more highly regarded executive in the
field of domestic distribution than Terry
Semel. Serving in this capacity for our company
for the past three years, it has become
apparent to us and to his other colleagues
in the company that he can make enormous
contributions, given a broader range of responsibility."
In speaking of the Reardon appointment,
Semel joined Ashley and Wells in stating:
"In our comparatively brief association with
Barry, he has demonstrated an enormous
grasp and knowledge of the business which
is invaluable to our company. He is a key
part of what we believe to he the most effective
domestic marketing organization in
the motion picture business today."
paperbacks now are in wide use by schools
who will be encouraged to assign the film to
students. In addition to special posting in
schools, distribution of one-sheets, coloring
books. "Child Power" accessories and other
material will be made to book dealers and
exhibitors.
'Rocky 11/ Filming Begun
On Location October 2
NEW YORK—"Rocky II—Redemption,"
written and directed by Sylvester Stallone
who also stars in the title role, began princi-
first time."
pal photography Monday (2) on locations
Written and directed by "Barney Miller" to include Los Angeles and Philadelphia.
co-creator Theodore J. Flicker, the film was The Robert Chartoff-Irwin Winkler production
for United Artists reunites Stallone,
adapted from the best-selling and critically
acclaimed book by Mordecai Richler, author
of "The Apprenticeship of Duddy Burgess Meredith, all of whom appeared in
Talia Shire, Burt Young, Carl Weathers and
Kravitz."
the Oscar-winning "Rocky." Gene Kirkwood
is serving as executive producer.
"Rocky" received ten Academy Award
nominations for 1976 and won three Oscars.
NATO Is Presenting
Award to Jane Fonda
NEW YORK—Jane Fonda has been
named "Female Star of the Year" for 1978
by the National Ass'n of Theatre Owners,
the organization representing more than
8.000 theatres throughout the country, it
was announced by Marvin Goldman, NATO
president.
Ms. Fonda will receive the award at the
gala awards presentation Wednesday evening
(18). The formal event will end the
annual national NATO convention at the
Americana Hotel here.
Ms. Fonda made her acting debut with
her father Henry Fonda in summer stock's
"The Country Girl." Her motion picture
debut opposite Anthony Perkins in "Tall
Story" led her to a starring role in Broadway's
"There Was a Little Girl." Following
numerous films in America and Europe,
Ms. Fonda appeared in "They Shoot Horses,
Don't They?" and received the Academy
Award nomination for Best Actress for her
performance as the embittered marathon
dancer, followed by "Klute," for which she
received the Academy, the New York Film
Critics, and the Golden Globe awards for
"Best Actress of the Year."
Following an absence from the screen,
Ms. Fonda has returned this year with intense
and powerful performances in "Coming
Home," "Julia" and the soon-to-be-released
"Comes a Horseman."
AIP Six-Month Earnings,
Revenues Show Decline
BEVERLY HILLS—Locally based American
International Pictures, Inc., Tuesday
(10) reported a net loss of $1,250,000, or
51 cents per share, on revenues of $22,-
568,000 for the six months ended Aug. 26,
1978.
For the same period in the prior year,
AIP's net income was $1,338,000, or 54
cents per share, and revenues were $28,-
227,000.
Revenues from TV were up 202 per cent
over the same period last year but they
were more than offset by a 48 per cent
and 18 per cent decline in domestic film
last year.
Amortization of theatrical film costs,
rentals and foreign film revenues, respectively.
Nontheatrical revenues remained at about
the same level as in the comparable period
provisions
for unrecouped distribution costs
and advances to producers were principal
factors contributing to the second-quarter
loss. The carryback of net operating losses,
investment tax credit and foreign tax credits
earned in the current period provided
the tax benefit recognized this period.
The company's TV operation continues
to have an increasingly positive effect on
overall operations. Aug. 26, 1978, there
were $28,400,000 in TV licenses which had
not been reflected as TV revenues. The
company expects to recognize approximately
$7,300,000 of these licenses as gross
revenue in the third quarter.
BOXOmCE :: October 16, 1978

COMPASS
INTERNATIONAL
PICTURES
A HEW DIRECTION
FOR 1978 & 1979 RELEASE:
joliii CarpciiKr s "Halloween"
stiirring [Ronald I'U'asiiiKC
Jamie l.ce Courtis
"Time Warp"
starring c:hris MitclTum
DorotliyMalone
"Tourist Trap"
starring ChiKk Connors
Jot cUri lones
"Noclurna"
slarringjolm c:arra()inc
YN'onneDeCarlo
Nai Bond
^
9IRWin YABLAnS, PRESIDEPiT
PETER KASTOrr, SALES MAriAGER
9229 SUnSET BLVD. SUITE 818
LOS APiQELES, CALirORPilA 90069
FHOriE: 213-275-9125 TELEX: 674948
BOXOFHCE :: October 16, 1978

Arkofi Will Address
Conclave Delegates
BEVERLY HILLS—Samuel Z. Arkoff.
chairman of the board and president of
WB Has Record 3rd Qtr.
Film
Rentals Revenues
Burbank — Warner Bros, has
posted an all-time third-quarter record
in film rentals, amassing an astounding
$41,272,000 with revenues primarily
coming from several major releases, it
was announced by Terry Semel, executive
vice-president and chief operating
officer.
The previous company third-quarter
high was registered in 1974—the year
of "The Exorcist"—when film rentals
totaled $40,550,000.
The four motion pictures mainly
contributing to Warner Bros.' record
quarter were "Hooper," "The Goodbye
Girl," "Capricorn One" and "The
Swarm."
Larry Friedman Joins UA
^s Ad/Print Executive
NEW YORK— Larry
Friedman has been
appointed assistant director of advertising/
Samuel Z. Arkoff
American International Pictures, will
present
the AIP 1979 product lineup when the
company sponsors the opening luncheon
Monday (16) at the annual National Ass'n
of Theatre Owners convention for the 22nd
consecutive year.
Arkoff will address approximately 1.000
delegates attending the NATO conclave at
the Americana Hotel in New York City,
introducing 14 forthcoming attractions with
a special product reel covering these attractions.
Accompanying Arkoff to New York City
will be executive vice-president, financetreasurer.
David Melamed; Joseph M.
J.
Sugar, president of American International
Pictures Distribution Co.; Milton I. Moritz,
senior vice-president, advertising and publicity;
Eugene Tunick, vice-president and
general sales manager; Michael Gerety, executive
director of advertising and publicity,
and Ed Russell, director of cooperative advertising.
Hopkins and Attenborough
In NYC to Promote 'Magic'
NEW YORK—Anthony Hopkins and
Richard Attenborough will arrive in New
York for a three-day stay, Monday (16)
through Wednesday (18), prior to the premiere
of their latest film "Magic," a strange
and terrifying love story.
Attenborough, who achieved enormous
distinction as an actor, having appeared in
more than 50 films, directed "Magic." a
motion picture which evokes terror through
mood and a detailed study of human aberration.
Hopkins, playing the role of Corky, brilliantly
creating the harrowing complexities
Le-
Lauter.
The film was produced by Joseph E.
vine and Richard P. Levine.
Theatre Amusement Corp.
Exhibit at NATO Confab
LOS ANGELES—Cine GAMES, a
complete
pinball and video gameroom customized
for the lobby of each theatre, will be
featured by Theatre Amusement Corp. at
the 1978 theatre equipment tradeshow Monday
(16) through Wednesday (18) at the
Americana Hotel in New York City.
"We believe Cine GAMES will open a
previously untapped source of profit for
the theatre owner," said Marie O'Halloran,
TAC's director of theatre operations. Cine
GAMES will provide movie patrons with
some much-needed entertainment while
waiting for the show to begin, she added.
Cine GAMES especially is well-suited
for theatres located in shopping malls,
O'Halloran explained. Cine GAMES can
be built so that shoppers, as well as moviegoers,
have access to the games, giving
the theatre owner added opportunities for
Massive Display of Autos
Plugs 'Corvette Summer'
BOISE, IDA.—To plug Metro-Goldwyn-
Mayer's "Corvette Summer," Plitt's Midway
Drive-In manager Jan Dixon staged a
$250,000 promotion! The East Valley Corvette
Club of Boise, Ida., staged a sports
car display which consisted of 25 Corvettes,
many of which were customized.
The theatre lot may have looked like an
outdoor showcase for sleek autos but the
ballyhoo netted the ozoner its highest
of a bedeviled ventriloquist who takes refuge
within an illusionary world, co-stars Anngrosses
of the season.
An additional promotion brought out
Margret, Burgess Meredith and Edward even more Corvette owners in the Idaho
city, lured by a special two-for-one discount.
For each paid admission arriving in
a Corvette, one free admission was offered.
Larry Fried
print for United Artists, it was announced
by Hy Smith, vice-president of worldwide
advertising, publicity and promotion. He
will report to Ed Seigenfeld. vice-president,
advertising/ publicity.
The appointment marks a return to UA
for Friedman. During 1975-1977 he worked
as East Coast publicity director of the
music division.
A 1971 graduate of Bradley University,
where he received a B.S. in marketing,
Friedman worked at Solters & Roskin two
and a half years as assistant to the director
of the music division. In 1975 Friedman
moved to ABC Records where he was assistant
to the East Coast publicity director.
Most recently, he served as an East Coast
manager for Rogers & Cowan.
increased profits.
TAC is a Los Angeles-based operation
which has been doing business since 1973 Mclntire, Lang Named
with such national clients as Mann Theatres,
United Artists Theatre Circuit, Gen-
To NSS Exec. Posts
NEW YORK—Two major executive appointments
at National Screen Service were
eral Cinema Corp. and Pacific Theatres.
Company representatives will be at booth
announced by Harvey M. Baren. general
82 to discuss the profit potential of Cine
sales manager: Terry Mclntire was named
GAMES.
NSS regional sales manager in Dallas and
Victoria Lang was made administrative assistant
to the NSS director of merchandising.
Mclntire served as film buyer for Trans-
Texas Theatres in Dallas just before joining
NSS. Before that, he was an assistant
division manager with Cine Art Pictures,
a division manager with Cinemation Industries
and an executive with major theatres
in the Dallas area.
Lang has been assisting NSS director of
merchandising Seymour Kaplan since joining
the company a year ago. Previously,
she was assistant manager and house manager
for the John Drew Theatre in East
Hampton, L.I.. and assistant to the producer
of the PAF Playhouse in Huntington
Station. N.Y. She is a graduate of C. W.
Post College of New York, also having
attended Emerson College. Boston.
10 October 16. 1978

OCT 25th COMES A MAJOR MOTION PICTUitt
She was as strong as the land for which she fought.
And as vulnerable.
A story oflove and freedom
W
A ROBERT CHARTOFF-IRWIN WINKLER Product.on An ALAN J.
R^KULA F,im
JAMES CAAN JANE FONDA JASON ROBARDS "COMES A HORSEMAN"
Musk by MICHAEL SMALL D,rec.or of Photography GORDON C. WILLIS, A S.C Wnt.en by DENNIS LYNTON CLARK
Produced by GENE KIRKWOODand DAN R^ULSON Execul.ve Producers IRWIN WINKLER and ROBERT CHARTOFF
[PGi«.i»T.L mma succisiio «-| d,^^,^^ (, ALAN J.
R^KU LA ^p United Artists
BOXOFTICE :: October 16, 1978

Nearly 100 Feature Films Scheduled
For Release During Next Few Months
By RALPH KAMINSKY
HOLLYWOOD — Upwards of 100 feature
films will be heading toward the nation's
exhibitors in the months ahead, with
many of them targeted for the Thanksgiving-to-Easter
seasons—including three blockbusters
ready to compete for the Christmas
trade.
Universal Pictures got the jump in the
big-gun race, with a limited release of its
multimillion-dollar version of the Broadway
musical "The Wiz," late this month and
early November, and going widespread for
Christmas. Joining the battle for the Christmas
rush will be American International Pictures
and Warner Bros. The latter's epicbudgeted
"Superman"" and AlP"s "Force 10
From Navarone"" have December 15 and
December 22 dates, respectively.
Universal also will be in the "epic"" running
with James A. Michener's "Caravans,""
which will open at Radio City Music Hall
November 2 and will go into national playoff
shortly after.
Riding the crest of the financial tidal
wave that began with "Saturday Night
Fever," "Grease"" and "Heaven Can Wait,"
Paramount Pictures also has fielded a quartet
of biggies for the fall season with "Death
on the Nile,"" "Goin' South,"" "Days of
Heaven"" and "Up in Smoke,"" the Cheech
and Chong boxoffice smash.
Still to come from Paramount are "Oliver"s
Story,"" starring Ryan 0"Neal and
Candice Bergen, and "King of the Gypsies,""
starring Sterling Hayden, Shelley Winters,
Susan Sarandon and Brooke Shields.
Pictures reported ready for release or
planned to go to exhibitors in the ensuing
months from other major and minor distributors
are:
UNIVERSAL
"The Wiz,"' starring Diana Ross, Michael
Jackson, Nipsey Russell, Ted Ross, Lena
Home and Richard Pryor.
"Caravans," Anthony Quinn, Jennifer
0"Neill, Michael Sarrazin, Joseph Gotten,
Christopher Lee, Barry Sullivan and Jeremy
Kemp.
"Paradise Alley,"' written, directed by and
starring Sylvester Stallone, with Kevin Conway,
Anne Archer and Joe Spinell. Opening
in limited runs November 10 and going
wide for Christmas.
"The Deer Hunter,"" starring Robert De
Niro as a man who goes through the hell
an older woman and a young man. Christmas
openings across the country.
"Same Time Next Year,'" film version of
the Broadway play starring Ellen Burstyn
and Alan Alda. Opens in New York and
Los Angeles for Christmas and goes national
February 9.
"The Promise,"" Kathleen Quinlan, Stephen
Collins and Beatrice Straight in a contemporary
love story—opened April 6.
"Gang!"" Robby Benson, Sarah Holcomb
star in a street gang-oriented love story,
opening March 30.
WARNER BROS.
"Superman,"" Marlon Brando, Gene Hackman,
Christopher Reeve and Margot Kidder.
Opens nationally December 15.
"Every Which Way But Loose,"" Clint
Eastwood and Sandra Locke star. December
20 opening date.
"Movie. Movie."' George Scott, Trish Van
Devere and Barbara Harris star. Opens November
22 in New York and Christmas time
in Los Angeles.
"Agatha,"" starring Dustin Hofffman and
Vanessa Redgrave, opening in February.
"A Little Romance,"" an Orion Pictures
project, starring Laurence Oliver and Sally
Kellerman, for Easter time.
"An Arabian Adventure,"" an Orion project,
starring Christopher Lee, opening in
the May-June period.
"Beyond the Poseidon Adventure,"" Irwin
Allen"s sequel starring Michael Caine, Sally
Field, Telly Savalas and Peter Boyle, opening
in July-August.
"The In-Laws,"' starring Peter Falk and
Alan Arkin, opening in July-August.
"No Knife,"" starring Gene Wilder, opening
in July-August.
"Main Event," a First Artists project starring
Barbra Streisand and Ryan O'Neal,
opening in July-August.
"The Wanderers" and "On the Edge,"
both Orion projects also are in Warners" releasing
plans for the summer months.
COLUMBIA
"Midnight Express,"" the true-life experiences
of Bill Hayes in a Turkish prison,
release Friday (27).
"Ice Castles,"' Robby Benson, Colleen
Dcwhurst and Tom Skerritt star, selected
engagement set for December.
"California Suite," Neil Simon's film
starring Alan Alda, Michael Caine, Bill Cosby,
Jane Fonda, Walter Matthau, Elaine
May, Richard Pryor and Maggie Smith, a
Rastar production set for Christmas release.
Beau Bridges and Ursula Andress head an
all-star cast in a story based on "The Man
in the Iron Mask."" Tentative April release.
"Kramer vs. Kramer,'" shooting under way
of Vietnam and then returns to try to save
a friend. Opens December 8 for a one-week
Academy Award qualifying run in Los "Hardcore,'" George C. Scott stars as
Angeles and then begins regular engagements
father searching for his runaway daughter
a
in February.
among porno-picture makers. Tentatively
"The Brink's Job,'" starring Peter Falk, set for a February release.
Peter Boyle, Allen Goorwitz, Warren Oates, "China Syndrome," Jane Fonda, Jack
Gena Rolands and Paul Sorvino in a reenactment
Lemmon and Michael Douglas star. Tenta-
of the famous Brink"s robbery. March release.
tive
Opens in New York and Boston December "Hanover Street," Christopher Plummer,
Harrison Ford and Lesley Anne Down
8 and goes national February 16.
"Moment by Moment," Lily Tomlin and star. Tentative March release.
John Travolta starring in a love story about "The Fifth Musketeer," Sylvia Kristel,
since September 6 on the Stanley Jaffe production
starring Dustin Hoffman, Meryl
Streep and Jane Alexander.
"All that Jazz, shooting since October
2 with Roy Scheider and Ann Reinking starring.
Bob Fosse directing.
"And Justice for All,"' shooting to start at
the end of the month with Al Pacino starring
and Norman Jewison producing and
directing.
"Just You and Me, Kid,"" George Burns
and Brooke Shields star. Filming began
September 11.
"Altered States,"" set to begin shooting
December 1, Howard Gottfried will produce
the script written by Paddy Chayefsky.
"The Electric Horseman,"" Robert Redford
will star in the Rastar production directed
by Martin Ritt and set to start shooting
October 23.
AMERICAN INTERNATIONAL
"Force 10 From Navarone,"" stars Robert
Shaw, Harrison Ford, Edward Fox, Barbara
Bach, Franco Nero, opens December 22.
"Meteor,"' a $16,000,000 science-fiction
story of a meteor on a collision course with
earth, starring Sean Connery, Natalie Wood,
Karl Maiden, Martin Landau, Brian Keith,
Henry Fonda, set for June release.
"C.H.O.M.P.S.," a co-production with
Hanna-Barbara Productions, stars Valerie
Bartinelli and Wesley Eure. Early "79.
"California Dreaming,"" starring Glynnis
0"Connor, Seymour Cassel, Dorothy Tristan.
Set for early spring.
Also on next year's slate are "The Visitor,'"
starring John Huston, "The Humanoid,""
"The Amityville Horror,"" with James
Margot Kidder and Rod Steiger, and
Brolin,
"Defiance,"' starring Jan-Michael Vincent.
Also on AIP""s slate are "Dreams Die First,""
based on Harold Robbins" novel and
"Moneyball" from Leonora Thuna's "How
20TH CENTURY-FOX
"The Rose,"" Bette Midler stars in the
story of a 1960s rock singer. A possible
Christmas release.
"Quintet,"" starring Paul Newman, Vittorio
Gassman, Bibi Andersson and Fernando
Rey, set for a January release.
"Norma Rae,"" Sally Field stars with Beau
Bridges in a love story about a Southern
working class woman, for February.
"Alien," a sci-fi horror story with Tom
Skerritt, Yaphet Kotto, Veronica Cartwright,
for release in May.
"Butch and Sundance: The Early Years,"
to Beat the High Cost of Living by Stealing.""
starring William Katt and Tom Berenger,
A summer release.
"Dreamer,"" a young bowler crashes into
the ranks of big-time bowlers, starring Tim
Matheson, Susan Blakely and Jack Warde.
Summer release.
"Breaking Away," comedy about a bikerider
who aspires to become Italy's champion
racer. Summer release.
"Brubaker,"" Robert Redford set to star
as a warden out to reform a corrupt prison
system.
Release date to be set.
12 BOXOFFICE :: October 16. 197S

DISNEY
"Mickey's Birthday Party Show," set for
release in October and November is this
special matinee program of cartoons and an
edited version of "Davy Croclcett, King of
the Wild Frontier."
"Pinocchio," set for re-release with a new
animated featurette, "The Small One," for
Christmas.
"The North Avenue Irregulars," starring
Susan Clark, Edward Herrmann, Cloris
Leachman and Barbara Harris. Release in
February.
"The Spaceman and King Arthur," starring
Dennis Dugan, Ron Moody, Kenneth
More, Jim Dale and Sheila White. Now in
post-production.
LORIMAR
"Who Is Killing the Great Chefs of
Europe?" Already in release by Warner
Bros., stars Jacqueline Bisset, George Segal
and Robert Morley.
"Avalanche Express," stars Lee Marvin,
Robert Shaw, Mike Connors and Maximilian
Schell. Release in spring by 20th
Century-Fox.
"The Fish That Saved Pittsburgh," a
comedy about a professional basketball
team, starring Jonathan Winters, Flip Wilson
and Stockard Channing. A summer release
by United Artists.
"The Big Red One," a story about the
First U.S. Infantry Division's action in
World War II, stars Lee Marvin, Mark
Hamill, Robert Carradine, Kelly Ward and
Bobby Di Cicco. A summer release by
United Artists.
"Hamster of Happiness," starring Robert
Blake and Barbara Harris, a fall release by
United Artists.
"Being There," Peter Sellers will star in
the JS Productions comedy set to begin filming
next November.
CROWN INTERN.^TIONAL
Set for October release are two groups
of three films each as "Crown Triple Winners."
One group is "Dracula's Dog," with
"Sextette," Mae West's latest picture starring,
among others, Dom DeLuise, Tony
Curtis, Ringo Starr and George Hamilton.
Release in November.
Set as a combo reissue in March are
"Coach," starring Cathy Lee Crosby, Keenan
Wynn and Michael Biehn, and "Malibu
Beach," with Kim Lankford. James Doughton
and Susan Player.
"Burnout," starring Mark Schneider,
Robert Louden and John Zcnda in a story
about a kid who dreams of driving a top
fuel dragster to victory. April release.
"Malibu High," with Jill Lansing, Stuart
Taylor, Katie Johnson and Tammy Taylor
in a story about a girl who has her own way
of graduating with honors. A May release.
"Van Nuys Blvd.", set in the Van Nuys
Blvd. scene of the San Fernando Valley,
Joseph Brenner Associates Charts
8 to W Feature Releases in '79
By JOHN COCCHl
NEW YORK—Joseph Brenner As.sociates
here has announced its plans to release from
eight to ten features for 1979. Already on
the schedule are "Free Spirit," "Submission,"
"Almost Human," "Naked Angel"
and the R version of "Mannequin." Also
planned for release is "Tennessee Mountain
Murders." which Brenner will co-produce
with the independent Master Arts Three
company.
Currently in release and performing for
the company are "Shock Waves," "Eyeball,"
"Restless" starring Raquel Welch,
"It's Not the Size That Counts," the X-
version of "Mannequin" and the combination
bill of "The Devil's Rain" and "Virgin
Witch." Company president Joseph Brenner
where the greatest cruisin' takes place, with
Bill Adier, Cynthia Wood, Melissa Prophet
and David Hayward. Set for a pre-release
in February or March and a general release
June.
in
COMPASS INTERNATIONAL
"Halloween," a shock-suspense thriller
starring Donald Pleasence and Jamie Lee
Curtis, set for release Wednesday (25).
"Nocturna," Yvonne De Carlo and John
Carradine star as a pair of aging vampire
lovers from Transylvania. A January release.
"Tourist Trap," Chuck Connors stars in
an unusual suspense film with unique special
effects. Opens in March.
"Time Warp," Dorothy Malone, Chris
Mitchum and Jim Davis in a story about
a family with a solar house in the desert.
A May release.
Robert B. Steur Resigns
Sales Position at AIP
LOS ANGELES— Robert B. Steuer has
Jose Ferrer and Michael Pataki; "Land of
the Minotaur," with Donald Pleasence and
Peter Cushing, and "Crater Lake Monster," resigned as the assistant general sales manager
for American International Pictures,
with Richard Cardella and Glenn Roberts.
The other trio is "French Quarter," with effective immediately, it was announced.
Bruce Davison, Virginia Mayo and Lindsay This latest change in key sales personnel is
Bloom; "Naked Countess." with Ursula a complete revision in the AIP distribution
Blauth and Wolfgang Luckschy. and "Hustler
Squad," with John Ericson and Karen Steuer was with AIP 1 1 years in various
structure.
Ericson.
advertising and sales positions before becoming
assistant to general sales manager
Leon P. Blender, who vacated his top post
some weeks ago.
BOXOFHCE ;: October 16, 1978
Prior to joining AIP, Steuer was involved
in the production of six independent features
and had experience in independent distribution
throughout the U.S.
Dimension Sets July 79
Release for 'Wilderness'
LOS ANGELES—Lawrence H. Woolner,
president of Dimension Pictures, has set
"Seven Inch Wilderness" for national release
in July 1979. The film written by lb
Melchoir will be produced by Larry Babb
and Sidney D. Balkin. The theatrical feature
is on the 197S-79 release schedule of 12
films.
says that 1978 has been a bad year for independents,
due to the business generated
by major distributors but says that he held
his own.
The Italian-made sex drama "Submission,"
starring Franco Nero and Lisa Gastoni,
has been a Brenner property for some
time, but the distributor feels that the best
time to release it is early next year. This is
being done to cash in on Nero's starring in
the multimillion-dollar TV series "The Pirate."
He also will be seen next year in
American International's sequel to the hit
"Guns of Navarone," titled "Force Ten
From Navarone." opposite the late Robert
Shaw.
Being screened
Endorsed by Magazines
and promoted extensively
is the PG-rated "Free Spirit," a British
drama about a fox that is raised with hunting
dogs. Starring Eric Porter, Rachel Roberts
and Bill Travers, the film will be heavily
endorsed by church groups, PTA organizations,
hunt clubs and humane societies.
Seventeen Magazine picked it as "Movie of
the Month" for July and Scholastic Magazine
featured the Berkeley paperback edition
its
of the film on front cover. There
will be different campaigns for family and
adult audiences, prizes awarded for essays
and incentive awards given to managers and
district managers for individually creative
campaigns.
Brenner remade the downbeat ending of
"Free Spirit" (formerly "The Belstone
Fox") simply by having Ms. Roberts do a
new narration. The actress was a most
charming guest at Brenner's last press luncheon,
held in conjunction with a screening
of the film. Rank, the film's original distributor,
is so pleased with Brenner's new
ending that it plans to reissue the film in
England. Additionally, Brenner is planning
a record album with new lyrics to the music
score. The picture will have both saturation
bookings and exclusive openings initially
to determine the best release pattern.
Accent on Horror, Comedy
Brenner has options on a number of outside
films, including some co-production
deals. Most will be in the horror or comedy
vein. The co-productions are to be shot in
Europe, with Brenner becoming personally
involved. So far. two projects definitely are
lined up. The days of Europe's "little pictures"
are over, says the distributor, who
sees these co-productions as a means of
supplying himself with fresh product. He
plans to attend Milan's MIFED convention,
where he has set up many screenings.
"Tennessee Mountain Murders." unlike
the other co-productions, will be shot in the
U.S., most probably in Tenness.e. Director
Joe Middleton, who is a partner in Master
Arts Three, is a veteran of action and sex
films and expects to start lensing in November
for a March or April release. Emphasizing
Brenner. "Every one of our films will
have a planned release pattern."

!
ABRACADABRA NETWORK TV
MAGIC will be in the;
we'll begin to cast our MAGIC spell days before with a saturation prime time and Ia1
fringe Network TV campaign from November
thru 29. Plus compelling spot TV to provide additional su|
.
individual markets.
PRESTO CHANGO NEWSPAPERS AND NATIONAL MAGAZINES We re running full -
HOCUS POCUS NETWORK RADIO
Two 30 second commercials are
j
We
put people at the edge of their seats or
MAGIC NUMBERS Between TV, radio and
print, MAGIC will reach over 146 million
adults an average of 7.5 times for a total of
over one billion impressions . And you can't
beat that kind of MAGIC at the box office.
OPENING ATSELECTEDTHEATRES NOVEMBER 8TH

v^
i
a
i
L
A TERRIFYING LOVE STORY
JOSEPH E.LEVINE PRESENTS
MAGIC
ANTHONY HOPKINS ANN-MARGRET
BURGESS MEREDITH ED LAUTER
EXECUTIVE PRODUCER CO. ERICKSON
MUSIC BYJERRY GOLDSMITH
SCREENPLAY BY WILLIAM GOLDMAN, BASED UPON HIS NOVEL
PRODUCED BYJOSEPH E.LEVINE AND RICHARD P LEVINE
DIRECTED BY RICHARD ATTENBOROUGH
PRINTS BY DELUXETECHNICOLOR-

New World's Sfaff Is
Restructured
Roger Cornian, head of New World Pictures, center, is flanked by his new
executive team. From left are: Paul Almond, vice-president of business affairs; Lois
Luger. vice-president of nontheatrical and TV sales; Barbara Boyle, operations manager,
and Ed Carlin, vice-president of foreign sales.
She stepped in to make the announcement
when Corman reported he was ill
and unable to attend. The company's new
look reflects New World's growth in the
independent field with operations equal to
those of some of the major studios, she
pointed
out.
Focus on Creative
Affairs
The company has grown to a point
where Corman realized that it was too
large to function efficiently as a "standard
independent," Corman stated in a news
release prepared for the announcement. The
addition to the executive staff will permit
Corman to increase his personal involvement
in New World's creative activity, he
said.
In addition to Ms. Boyle, three other
executive positions were announced. Ed
Carlin will be vice-president of foreign
sales. He is a film producer and has been
an international distributor as head of Premiere
Productions.
Lois Lugar is vice-president of nontheatrical
and TV sales. She came to New
World last year and is a former executive
with Home Box Office.
Attorney Paul Almond, previously with
Warner Records, will be vice-president of
business affairs. Milton Kahn & Associates
will be New World's public relations consultants.
Kahn has been Corman's personal
publicist since 1963 and has worked with
the company since its beginning in 1970.
The new executive structure "will give
us a lot of autonomy," Ms. Boyle commented.
"We've always been left alone
By RALPH K.AMINSK.Y
HOLLYWOOD— Roger Corman has shed
some of his own authority in his personal-
to do our jobs and Roger wants to give
ly owned New World Pictures production
and distribution company by elevating four us even more autonomy to work on our
key figures in the operation to positions of own." she disclosed.
increased autonomy to give the entire The possibility of New World spreading
structure a new look.
into the recording business was raised by
The "new" New World appearance was Almond's presence on the executive team.
announced at a press conference Wednesday
He will take over many of the duties Ms.
(4), headed by attorney Barbara Boyle, Boyle handled, leaving her to troubleshoot
who has been elevated to operations manager
and manage operations. But Almond said
he sees the possibility of placing greater
to her titles of executive
in addition
vice-president and general counsel.
emphasis on the music areas of individual
pictuers. "We'll be making some entree
somewhere down the line," Almond said
of the recording possibilities, "but not immediately."
Two evolving factors are emerging in
the motion picture business which make
the realignment of duties logical for New
World, Ms. Boyle pointed out.
The overseas market for American films
a diminishing one, she said. European
is
TV, finally, is catching up with American
video inroads in the entertainment field.
There has been a drop of 20 per cent in
movie attendance in France, for example.
as people stay home in increasing numbers
to watch TV, she explained.
Ozoner Operations Change
The other factor, she noted, is the changing
conditions in the operation of drive-ins.
Many are going out of business, converting
to shopping centers, as the land they
occupy goes up in sales value. In addition,
ozoner competition for distributors
has taken on a new aspect, because major
studios have begun to discover and exploit
the drive-in business.
"We're competing against 'Grease,' not
'Pom Pom Girls,' " she declared. "From
now on we must compete with the major
pictures at the drive-ins," she emphasized.
That competition, she pointed out, is
bei"g provided by New World with two
(Continued on page 18)
Crown Inl'l Reaches
$500,000,000 Mark
HOLLYWOOD — Crown International
Pictures, the independent company founded
by Newton P.
"Red" Jacobs nearly 20 years
ago, has reached the $500,000,000 worldwide
boxoffice mark, according to Mark
Tenser, Crown president.
The company, which Tenser calls primarily
a marketing vehicle that deals mainly
in acquisitions, moved into production
eight years ago. Its library of features now
totals over 125.
Still concentrating on international distribution.
Crown will make about three
films annually, says Tenser. However, he
stated that the company wants to acquire at
least nine features per year. Crown product
is presented at each major film festival including
Cannes, New York, Montreal and
Milan.
At the national NATO convention in New
York, the distribution concern will present
a product reel with at least eight upcoming
titles. George Josephs, general sales manager
and vice-president, will be in charge
of that product reel and other special promotional
material on display.
Also at the NATO conclave, founder Jacobs
will
be honored for Crown International
Pictures' 20th anniversary.
The $500,000,000 figure is the result of
an increase of about 30 per cent in foreign
markets, noted Tenser. The mark has been
achieved with American product in the
main, as the company steers away from
foreign-made films.
The firm also is moving cautiously into
new domestic markets such as TV, with
future plans to become involved with cable
and pay TV distribution. Some Crown features
which have not yet been presented on
video will be made available to that medium
within the month.
Dale Publishes Paperback
Based on 'Blue Sunshine'
NEW YORK—A paperback novelization
of Cinema Shares International Distribution
Corp.'s "Blue Sunshine" has been published
by Dale Books, it was announced by CSID
executives Mel Maron and David Blake.
Simultaneously, Roberta Morgan, editorin-chief
of Dale Books, commented that the
paperback would find prime display space
and increased distribution potential because
of an important award it has won.
Marketing Best Sellers, publishing industry
tradepaper, has named the "Blue Sunshine"
cover one of the four best of the
month and this information has been relayed
to the distributors, who will use it to claim
point-of-sale displays and prominence
around the country.
"Blue Sunshine" is a suspense-thriller and
the book's cover features CSID's poster
and ad campaign art, designed for its
"shock" value.
The film, written and directed by Jeff
Liberman, stars TV personality Zalman
King, Robert Walden (Rossi on TV's "Lou
Grant") and Mark Goddard.
16
BOXOFFICE :: October 16, 1978

m Artists Presents
NOW in Release
"EVERY
SUNSET COVE*

Field Succeeds Rissner as UA Senior
W-P, WC Production; Bach to Helm EC
NEW YORK—Danton Rissner has re- East Coast and European production. He
signed as senior vice-president in charge took over his latest post in January.
David M. Field
of West Coast production for United Artists,
it was announced September 29 by
Andy Aibeclc, president and chief executive
officer.
Albeck simultaneously announced that
David M. Field, UA vice-president for
West Coast production, will succeed Rissner
as senior vice-president, and that Steven
Bach has been promoted from vice-president
to senior vice-president for East Coast
production.
Problems of Health
Albeck expressed his deep regret over
Rissner's resignation, saying, "Dan Rissner
one of the film industry's truly outstand-
is
ing production executives. His good taste,
shrewd judgment and the respect he enjoys
among members of the creative community
have been of utmost importance in
bringing into the United Artists' fold some
of the world's finest filmmakers both here
and abroad. His contributions can be
measured by the high quality and boxoffice
success of many of the films he
helped develop during his distinguished tenure
with UA. In this connection, he played
a major role in bringing about the recently
concluded multi-picture deal with Lorimar
Productions, as well as maintaining a
close and continuing interest in the production
of the James Bond and Pink Panther
films, which are among UA's biggest
boxoffice successes. As much as we will
miss him, we must respect his decision
which was motivated by problems of health."
Albeck added that the decision to promote
Field and Bach to the two senior
production vice-presidencies in California
and New York had been made after consulting
with Rissner.
Rissner joined UA in 1972 in London
as executive in charge of European production.
Two years later he moved to New
York to become vice-president in charge of
Steven Bach
Field, who has been with UA since
February 1978, previously had been vicepresident
of creative affairs (feature film
division) for 20th Century-Fox. He had
held this post from 1975 until assuming his
vice-presidency at UA. Prior industry positions
include the post of manager of "movies
of the week" for the ABC network (1973-
1975) and West Coast story editor for Columbia
Pictures (1972-1973). A native of
Kansas City, Field graduated from Princeton
University in 1967 and subsequently
worked on the city desk of the Hartford
Courant and as a member of the NBC news
department in New York and Washington,
D.C. He then moved to the West Coast to
attend the USC Film School.
In Production Since '70
Bach took over the UA East Coast production
reins last May after co-producing
"Butch and Sundance: the Early Years"
for 20th Century-Fox. He has been involved
'in motion picture production since
1970 when he joined Palomar Pictures as
an executive. During his tenure with Palomar,
he participated in the development
of such prestigious screen properties as
"Sleuth," "The Heartbreak Kid" and "The
Stepford Wives." In 1974, he and Gabriel
Katzka organized Palladium Productions
(now called Pantheon Pictures) and produced
"The Taking of Pelham 1-2-3" for
UA; "The Parallax View," for Paramount;
"Mr. Billion," for 20th-Fox; "Who'll Stop
the Rain," for UA; "Meteor," for AIP-
WB, and the abovementioned "Butch and
Sundance."
Bach was a member of the faculty of
the University of Southern California Film
Department during the mid-1960s. After
a brief stint in public relations, he joined
the Mark Taper Forum in 1967.
New World Pictures Staff
Restructuring Announced
(Continued from 16)
recent big moneymakers. "Piranha" is
promising to bring in film rentals of $6,-
000,000 to $7,000,000 representing boxoffice
grosses of $15,000,000 to $18,000,-
000, she said. "Avalanche" will hit $3,000,-
000 to $4,000,000. if not $5,000,000, in
rentals, she predicted.
"Avalanche," she said, is drawing "an
enormous response" in foreign markets.
"It'll probably be our largest foreign release
and already has attracted $1,000,000
in advances.
Ms. Boyle stressed Ms. Luger's role in
bringing New World into the TV markets
where her background in TV and CATV
already have resulted in one major film
package sale and a "movie of the week."
Time-Life Tie-in
Possible
Ms. Luger will be exploring possibilities
of tying in with Time-Life operations to
produce TV product jointly and with syndication
operations, so New World can produce
films directly for that type of market.
Rising production costs, however, are
changing prospects for even TV productions.
"Big Bad Mama" was highly successful
in its sale to CATV, she pointed out,
"but it would cost too much to make it
now."
New World must consider three separate
markets, Ms. Boyle explained—theatrical,
TV and foreign.
Six Major Productions
New World is launching Ingmar Bergman's
"Autumn Sonata," starring Ingrid
Bergman and Liv Ullmann. The stature of
the film indicates Corman's interest in continuing
releasing major foreign product, she
stated.
New World also has lined up six major
features for production:
"Battle Beyond the Stars" will be a $4,-
500,000 science-fiction story about seven
brave, if foolhardy, space heroes who attempt
to overthrow a conquering maniac.
"World War Three," set for a $15,000,-
000 budget, is planned as a multi-star war
epic.
"Iwo Jima," another war feature, is
budgeted at $9,000,000.
"Lady in Red." set at $2,700,000 and
v/ritten by John Sayles, who wrote "Piranha,"
will explore the life of the mystery
woman who betrayed gangster John Dillinger.
"Disco High," at $1,200,000. will be set
in an uninhibited modem high school and
will feature a well-known rock band and a
group of teenagers.
"Robert E. Lee," written by Richard
Adams, will be the entering wedge into the
area of TV miniseries for New Worid.
Among New World acquisitions for distribution
are Alfredo Zacharias' "The Bees,"
dealing with mutant bees with human intelligence
and homicidal inclinations, and
Jim Polakoff's "Swim Team," a comedyromance
featuring performers from "Animal
House."
18 BOXOFHCE :: October 16. 1978

"Days Of Heaven"... one of the great cinematic
achievements of the last decade.
Its summoning up of the resources of
sight and sound is without parallel in this
or many recent years.
Worthy of special note is the film's sound.
It is apparent from the details included
in the Dolby encoded soundtrack, that
not just the words and look of this
picture were planned long ago, but the
sound as well. Sounds such as the
biting of an apple, crickets and the din
of a city factory have been heard
before on films, but never with the
sense of reality found on this
soundtrack.
Hauntingly beautiful in image, sound
and rhythm, unashamedly poetic,
brimming with sweetness and bitterness,
and light.
NEWSWEEK. SEPTEMBER 18TH. 1978
The sound plays a crucial role in
enabling us to participate in the
experience.
Enchanced by Dolby sound, it never
looks— or sounds— less than
marvelous.
Available in 70mm, Six track stereo or Stereo optical in 35r,
BOXOFFICE :: October 16, 1978

A
Open-Bidding Policy
Discontinued by Fox
BEVERLY HILLS— After 20 months of
experimentation with open bidding. 20th
Century-Fox announced that it will discontinue
the practice of opening bids in
front of its customers.
Peter S. Myers, vice-president, domestic
distribution, said that Fox"s decision to
cease the open-bidding procedure, effective
immediately, was made only after the most
serious reflection. For many varied reasons.
the open-bidding procedure had become unsatisfactory
for Fox and many of its exhibitor-customers.
He stated:
"Both Fox and its open-bidding customers
were at a competitive disadvantage to the
distributors that did not open-bid. Many
exhibitors were inhibited from making competitive
bids for Fox films because the
terms that they were willing to offer would
become known to the other distributors and
competitive exhibitors as a result.
"Some exhibitors abused the open-bidding
procedure by submitting several different
bids for the same film and then revoking
all but one of their bids after seeing the
terms bid by their competitors.
"The procedure of open-bidding originally
had been instituted by Fox to demonstrate
to the exhibitors the fairness of its bidding
process. Not only do most of the exhibitors
choose not to attend the bid openings, but
they continue to second-guess Fox's bid
selections. There has been no reduction at
ding, will continue to strive for the fairest
and most efficient distribution procedure.
Fox has not by this action intended to
Robert Bedford to Star
In 'Brubaker' for Fox
BEVERLY HILLS — Robert Redford,
who first gained stardom at 20th Century-
Fox in "Butch Cassidy and the Sundance
Kid," returns to the Century City studio
once again to star in the title role of the
upcoming Ted Mann-Ron Silverman production,
"Brubaker," scheduled to begin
it filming next February, was announced
by Alan Ladd ir., president, 20th Century-
Fox Pictures. Redford will play Brubaker,
a prison warden who attempts to reform a
harsh and corrupt prison system, despite
obstacles from both inside and out.
The film will be directed by Rafelson
from a screenplay by W. D. Richter. Ted
Mann, one of the country's leading exhibitors,
will serve as executive producer with
Ron Silverman producing.
Rafelson recently returned from an initial
location-scouting in which he spent several
days incarcerated as an inmate of a Southern
penitentiary in order to gain first-hand
understanding of the realities of prison life.
WEDDING
BELLS—
which started at the 1978 Variety Clubs
International convention in Seattle culminated
in a marriage ceremony September
23 for James J. Hayes, nationally
known executive director of Variety
Club Tent 25 in Los Angeles, and
Donna M. Mills, a member of Seattle
Variety Club Tent 46. The ceremony
was performed in the garden of the
home of exhibitor Vince Miranda,
while skywriting olanes created hearts
in the Southern California skies above
the wedding party.
AFI Catalog Lists 14.000
Titles in Its Collection
NEW YORK—The American Film In-
gress."
Each entry, ranging alphabetically from
"A Rowland 'Stories in Song' " to "Zudora,"
episode: "Mystery of Skeleton House."
includes pertinent information. A complete
entry lists title of film, year of release, producer,
director, a leading actor and the
status of the print in the collection: feature,
short, serial or trailer; complete or incomplete;
acetate or safety based preprint preservation
material and whether or not a
reference print is available for viewing at
the Library of Congress.
The library maintains viewing facilities
which are available to qualified scholars by
appointment and which are free to such
individuals. The collections depend on donations
of prints from the production companies
concerned and from private sources.
Among the staff of the AFI Archives
who have contributed to the preservation
program are Arlene Balkansky. Robert Gitt,
Sherry M. Goodman, Steve Grcenbcrg,
Richard Kahlenberg, Kathleen Karr. Lawrence
F. Karr. Gary Kreisberg. Audrey
Kupferberg, Sam Kula, John Pontius. Dan
Rose, Sarah Rouse. Nila Sanders. Eli Savada.
Win Sharpies jr., David Shepard, Anthony
Slide, John Stones, David Thaxton
;ind Pam Wintle.
Dennis Stanfill Elected
To Board of Rand Corp.
SANTA MONICA. CALIF.— Dennis C.
Stanfill. 51. chairman of the board, president
and chief executive
officer of the
20th C e n t u r y-Fox
Film Corp., has been
elected to the Rand
Corp. board of trustees,
J. Paul Austin,
board chairman, annoimced.
Stanfill joined 20th-
Fox in 1969 as executive
vice-president in .^ ^ a, r-ii
^^""''^
charge of finance. At
^- ^^^^'^
that time he also became a member of the
company's board of directors and its executive
committee.
From 1965 until he joined 20th-Fox. he
served as vice-president in charge of finance
with the Times Mirror Co. in Los Angeles.
Prior to that, he was a corporate finance
specialist with Lehman Bros, six years.
He is a member of the Caifornia Club,
a board member and treasurer of KCET-
TV in Los Angeles aind a member of the
board of trustees of the California Institute
of Technology.
The Rand Corp., headed by Donald B.
Rice, president, is a private nonprofit institution
engaged in research and analysis of
problems in national security and domestic
affairs.
Frank Moreno Exits Sales
Post at First Artists
BURBANK—First Artists announced the
all in the number of exhibitor complaints
since Fox instituted open bidding.
stitute in Washington, D. C. has just published
"Fox, although returning to closed bid-
a listing of the more than 14.000
its films in collections as of Sept. \. 1977. resignation of Frank Moreno, vice-president
The softcover volume, available at $6.50,
of theatrical sales, effective Friday
is titled "Catalog of Holdings, the American
(13).
Film Institute Collection and the United Moreno had been with First Artists for
it will wait until can be carried on more Artists Collection at the Library of Con-
the last two years. Prior to that, he headed
equitably and with some ground rules
his own companies. Surrogate and Centaur
agreed to with the exhibitors."
Releasing, Inc. He earlier was vice-president
and general sales manager of New World
Pictures.
Moreno began his career in the film industry
in 1964 as a sales trainee for Universal
Pictures.
Academy Presents Program
Featuring Visual Effects
BEVERLY HILLS—"An Evening of
Special Visual Effects." a program highlighting
the past, present and future of the
art, was presented Monday (9) in the Samuel
Goldwyn Theatre of the Academy of Motion
Picture Arts and Sciences, 8949 Wilshire
Blvd.. Beverly Hills. The program was
open only to Academy members and members
of guilds involved in the field.
Linwood G. Dunn, ASC. one of the film
industry's foremost authorities on the subject,
moderated the evening. Film clips of
and discussions by a number of specialists
in the field were featured, including L.B.
Abbott. John Dykstra, Ray Harryhausen,
Douglas Trumbell and Frank Van der Veer.
The program was designed to acquaint
persons with the various possibilities available
in the area of special visual effects.
BOXOFFICE :: October 16. 1978

. .
.
NATO Is Re-Formed
Jerome Gordon Urges NM Exhibiit,
By Iowa Thealremen 7-^ Work Closely With Nat'l NATO
DhS DES M()INKS— MOINHS—AA ronruMni7;iliiin reorganization mc-ot- mcc
'
ing of newly formed NATO of Iowa was ALBUQUERQUE — Jerome Gordon,
held Tuesday (3) in this city and the following
special assistant to the president of the
officers were elected:
National Ass'n of Theatre Owners, told
Roy Metcalfe. Cedar Rapids, Iowa, chairman
delegates to the New Mexico Theatre Owntown,
of the board: Neal Hautz, Marshallers
convention
Iowa, president; Carl Schwanebeck,
here at
Motor Inn Wednesday
the
(4)
Four Seasons
that NATO is
Knoxville. Iowa, vice-president; Arthur
Stein, Des Moines, secretary, and Robert
Fridley, Des Moines, treasurer.
The new unit voted to request affiliation
with the National Ass'n of Theatre Owners
and that application was scheduled to be
heard at the NATO membership meeting
Saturday (14) in New York City.
E.vhibitors representing approximately
150 theatres were present at the NATO of
Iowa reorganization meeting.
Int'l Film Is Now Seeking
Distributor for 'Bounce'
NEW ROCHELLE. N. Y. — Leonard
Kirtman. president of International Film
Industries here, has announced the decision
to align his company with a distributor
to act as its representative for the company's
upcoming feature, "Bounce!" He
currently is negotiating with a number of
distributors.
Kirtman said that he has doubled as a
distributor and producer in the past but
that "Bounce!" contains increased production
beset them." And, he added, the basic
strength of NATO
values and budget. Furthermore, work-
is in its regional units,
ing with an aggressive distributor would assure
its state associations. However, he pointed
NATO needs know what
national
the boxoffice success of IFI product out, to
and allow it to function solely as a production
regional units are doing to get information
to pass along to "National needs the
company. Since three other films are
all.
planned for next year, Kirtman wants to help of regionals when a problem arises
concentrate on production to supply the requiring everybody's help. That's the way
exhibitors with a constant flow of product. this association works—togetherness, cooperation,
mutual help—and that's the name
IFI currently is in various stages of preproduction
on three youth-oriented fea-
of our game," Gordon said.
tures, "Herbie the Superdog." "Terror in the
Streets" and "Rock Star." A ten-minute
promotional reel on "Bounce!", which deals
with a college's female basketball team, has
been filmed and will be screened at the
NATO convention in New York and at the
MIFED convention in Milan.
Uslan Rock 'n' Roll Book
To Be Published in Nov.
NEW YORK— Michael Uslan of United
a trade association which "wants to be
responsive to the membership."
"NATO will work on problems of mutual
concern," he stated, "and would like
to hear from you about any of them. How
much we can accomplish if and when we
all work together!"
Exhibitors Were Surveyed
In a survey conducted by NATO president
Marvin Goldman, Gordon disclosed,
the things bothering exhibitors were:
terms,
a major problem for 93 per cent; blind
bidding, a major problem for 90 per cent;
guarantees, a major problem for 88 per
cent; quantity of releases, a problem for
77 per cent, and miscellaneous matters including
overheads, extended playing time,
print conditions, advances, availability of
prints, availability of materials, media rates,
cost of labor and insurance cost.
The association was formed, Gordon reminded,
out of "a crying need for exhibitors
to have a strong unified voice in
working out the myriads of problems that
EXPRODICO a
Reality
Outlining the accomplishments of national
NATO, he told the assemblage: "We
have made EXPRODICO a reality that soon
will be a source of additional viable product.
A favorable ruling is expected soon
to protect those exhibitors who wish to
split product. Starting in Louisiana, the
antiblind-bidding law states now also include
Virginia, Alabama, South Carolina
and Ohio. NATO constantly works with
all of the states on obscenity bills. A
Artists' legal department and Bruce Solomon
have written "The Rock 'n' Roll Trivia
Quiz Book," to be published by Simon &
constant
cable seeks
monitoring of pay TV and
to protect the interest of
pay-
exhibition
Schuster the first week in November. It includes
in this encroaching field. A dialog
photos and record album covers from is maintained with the Code and Rating
1955 to today.
Authority to present exhibition's point of
This is Uslan's fourth book. Last year he view. NATO's technical committee
co-authored "The Pow! Zap! Wham! Comic works hard on standardization
.
procedures
Book Trivia Book." published by William for film reels, sprockets, sound systems
Morrow. The two previous works were "The and keeps up with new products to better
Comic Book in America" and "The Comic the presentation of movies in our theatres.
Book Revolution" (how to use comic books NATO has a life insurance plan . . . and
there a new monitoring system for any
in the cla.-sroom as a learning side). Both
is
were published bv the Indiana University possible new legislation from the federal
Press.
government concerning exhibitors, as well
as for any new orders from federal regulatory
agencies and departments."
Gordon declared that EXPRODICO
expects to have a minimum of six pictures
in production before the end of its
first year of operation, adding to the product
flow, with 25 to 50 per cent film rental
terms. Noting that only Larry Allen and
Boyd Scott of Farmington had EXPRODI-
CO memberships in New Mexico, he urged
exhibitors "to get on the bandwagon .
You can still join and memberships cost
from $750 to $7,500, depending on your
city size and your run."
NATO, Gordon emphasized, feels strongly
that splitting is an important and necessary
exhibition tool and said that "we hope
the Charlottesville, Va., case, to be heard
soon, will reverse the Department of Justice's
position that splits are an illegal, per
se, violation of the antitrust laws."
The push for antiblind-bidding legislation,
he disclosed, is active in New York
and Pennsylvania and recently has been
introduced in Michigan. A bill was reintroduced
in Illinois and in January 1979
a similar one will be pushed in Texas,
Oregon, Florida, New Jersey, Missouri,
Maryland, Massachusetts, Minnesota, Arkansas,
Georgia, Arizona, Washington,
Tennessee, Connecticut, Kansas, Indiana,
Idaho, Utah and Mississippi.
Need Cooperation of
All
"The blind-bidding fight is a tough one."
Gordon declared. "We cannot win without
the cooperation of all. All states should get
into this battle. Only then can we win
decisively."
He noted that a side effect of the antiblind-bidding
law that does not yet affect
New Mexico is the lackadaisical attitude
of some exhibitors in the five states that
have enacted the legislation. They are not
attending tradescreenings, do not participate
in the fair bidding they have asked for.
"Please, exhibitors everywhere, when you
fight and win a battle and ask for tradescreenings
because you need them to exercise
your own business judgment, for goodness
sake, go to see the pictures when they are
screened for you. If you don't follow
through on a victory you have won, you
are furnishing ammunition for our opposition
in all other areas and defeating
your own purposes."
Gordon stressed that NATO is not seeking
any unfair advantage and expressed the
hope that "one day we may look on our
distributors as the friends and allies they
always should be."
He added, "We are all in the same great
entertainment business and friendly competition
is healthy. We are their customers
and we need them as a source of supply.
We have so many common purposes and
so much opportunity for profit for each
of us that there realh is no place in this
pattern for unfair and insidious business
practices."
BOXOFFICE October 16, 1978 21

Craig Denney
Chairman of the Board
1888 Century Park East, Suite 1207
Century City, CA 90067
(213) 271-0227
Dustin Paul Milner
Vice-President, Communications
Communications Division
6200 Wilshire Blvd., Suite 903
Los Angeles, CA 90048
(213) 271-0227
A DIVISION OF Ri
Complete Producti
^BAEl
ii^
Novl

Lie INDUSTRIES
ribution Services
rDA"
Barbra Lee
Vice-President, Legal Affairs
322 Vista Del Mar
Redondo Beach, CA 90277
(213) 373-6312
Jerry Garfinkle/Barrv Cohen
Senior Vice-Presidents World Wide Distribution
509 Madison Avenue, New York, N.Y. 10021
(212) 753-9050

Equipment Modified for Handicapped Theme of S-A-R 79
Unveiled in Associated Films Short
By JOHN COCCHI
NEW YORK—Gestetncr Corp. of Yonkers,
N.Y., founded in 1881. is the world's
largest stencil duplicating business, operating
ft
Eddie D'Ainore. offset operator
who is multi-handicapped by cerebral
palsy, is shown with modified Gestetner
equipment designed especially for operation
by individuals with handicaps.
23 manufacturing plants and one of the
leading office equipment marketing networks
in the world. It maintains 1,300 sales
and service centers in more than 130 countries.
It also is conscientious about adapting
its equipment to be run by handicapped
operators, so the corporation has sponsored
a documentary short, "Mainstreaming
Handicapped People Into the World of
Work," which was previewed at the Magno
Theatre here Thursday morning (5).
with the aid of handicapped people. The
safety features of the offset duplicator are
pointed out. Then, D'Amore, an offset operator
who has a hearing impairment as a
result of his cerebral palsy, is shown at
work. Russell closes the film with a brief
plea on behalf of the handicapped. Association
Films of New York is planning a
theatrical release for the short.
Special
Custom Features
Following the screening, the Gestetner
modified Model 319 was operated by
D'Amore, who had volunteered for the
company's special training program. He had
worked as an office clerk for Gestetner
since 1967 and was recently transferred to
the offset department after successfully
completing the training. When one of the
modified machines is sold, a requirement
is for a special operator made. It was
stressed that an employer can add modifications
to the machines and also that an
experienced nonhandicapped operator could
not do a faster job than D'.Amore.
Following a buffet luncheon, the presentation
was repeated, this time including a
special slide presentation and a questionand-answer
period.
Hollywood Women's Press
Club Revcanps Its Awards
HOLLYWOOD—The Hollywood Women's
Press Club has revamped its guidelines
for the 1978 Golden and Sour Apple awards
and has renamed its "Newcomer of the
Year" prize to reflect more accurately the
thrust of that award. The club will make
its annual presentations at its Christmas party
luncheon December 17 at the Beverly
Will Be 'Action 22'
KANSAS CITY—Lu Vaughan, president
of the United Motion Picture Ass'n, has announced
the Show-A-Rama 22 convention
APRIL 23-26,INCL. 1979
Kansas City, Missouri
The official Show-A-Rama 22 logo.
theme—ACTION 22. The theme will be
developed in the areas of film production,
marketing and technology during the gettogether.
Sponsored by the UMPA, Show-A-Rama
22 will be held April 23-26. inclusive, at
the Crown Center Hotel in Kansas City.
In announcing the theme. 'Vaughan commented
on a recent survey of theatre audiences
that indicated more moviegoers:
"We're seeing larger audiences in all parts
of the country. The Show-A-Rama 22 theme
is one of increased film production, increased
audience attendance and increased
profits, in short. ACTION 22!"
The convention dates have been moved
mid-April to allow production com-
to
panies to show films closer to completion.
This also gives convention delegates a
chance to visit Kansas City during one of
the most beautiful seasons of the year.
As evidence of the current optimism in
the industry, convention director Chuc
Barnes announced 67 per cent of the tradeshow
booths already have been sold. "This
Educators Attend Session
Wilshire Hotel.
A group of educators for the handicapped, The previous Golden Apple Award will
from a seven-state area, was invited. Following
a cocktail reception, brief remarks and will go to the most "colorful" male
be designated the Star of the Year Award
is a record early commitment by industry
were made by Gestetner president David and female personalities with the greatest
suppliers who normally reserve their space
Zealand. He mentioned that this was National
Help the Handicapped Week, as lywood's aura of glamor."
ed Barnes. "We have only a few booths
news impact "who has most enhanced Hol-
early, but never quite this early." comment-
designated by President Carter, and then Newcomer of the Year awards will be
left and I expect they will be taken in the
introduced two people in wheelchairs, changed to Discovery of the Year and will
next few weeks." Show-A-Rama 21, held
Louise Marley, who has been involved in go to male and female celebrities who
in March 1978. had the highest attendance
the Gestetner program for the handicapped, emerge as the most exciting new personalities
ever recorded at the annual convention.
and Eddie D'Amore. a cerebral palsy
on the Hollywood scene. This will end During the week, over 1.700 registrants
victim who is featured in the film.
the confusion aroused by the "newcomer" participated in the highly successful gathering.
according to press club president Corrine
Barnes indicated Show-A-Rama 22
label, Remarks by Harold Russell
Sidney.
should exceed this record attendance.
The film, in color and running 12 minutes,
"Someone who has worked for many
years and wins the award is not a newcomer
and photographed by
was
George
produced
Powell, with Joseph Gorman as
'Screaming Stops' Given
but may certainly be a 'discovery' through
production coordinator. It opens with remarks
by the Hon. Harold Russell, an The Sour Apple Award, in previous years An R by Appeals Board
recent stardom," she explained.
amputee and chairman imder five different earned by stars who had been judged on NEW YORK—An R rating has been
Presidents of the President's Committee for their obnoxious behavior to the press, will given to the film "When the Screaming
Employment of the Handicapped. Russell
Stops" by the Classification and Rating Appeals
take on a lighter mote. From now on it will
go to stars who "most believe his or her
will be remembered for his Academy
Board, after a hearing held Thursday
Award-winning performance in William own publicity."
(5). The film previously had been rated X.
Wyler's classic, "The Best Years of Our Unchanged will be the Louclla O. Parsons
In an appeal brought by Independent Artists
Award, going to the person who pre-
Lives" (1946). After Russell's introduction,
narrator Barret Clark tells of Gestetner's sints the "best image of Hollywood to the Corp.. the board heard a statement on
behalf of "When the Screaming Stops" from
modified models which have been designed world."
John Burzichelli, president of lAC.
24
Octobe 1978

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Nontheatrical Distribution Offers
Vast Revenues,
GREAT NECK, N.Y.—Independent motion
picture and TV producers are now
realizing that the specialized nontheatrical
distribution field offers film revenues that
often can make the difference between a
profit and loss, according to Richard Salzburg,
president of Salzburg Enterprises,
Inc.
SEI is one of the leading distribution and
marketing companies in this specialized industr\'.
selling, renting and leasing motion
pictures. TV programs, animated features
and short subjects to governmental agencies,
military installations, schools and libraries,
colleges and universities, museums, airlines
and common carriers, institutions, religious
and social organizations, film libraries, home
rentals, network and syndication and cable
TV.
Founded Last Year
Founded in mid- 1977. SEI has become
one of the most active distributors of film
product, having acquired a library that has
generated large revenues for such companies
as Dimension Pictures, Educational Film
Systems. Irwin Yablans Organization, First
Artists Releasing, Controlled Film Marketing
and Wombat Productions, to name a
few.
SEI has acquired or has been awarded distribution
rights to a number of quality motion
picture features as well as to a roster of
famed TV shows, such as the popular Jay
Ward "Rocky and His Friends" and "Bullwinkle"
series, the Boston Broadcasters
series on nightclub entertainment and black
and soul music shows, as well as a series of
special TV film documentaries produced by
KHJ-TV, the RKO General station in Los
Angeles.
Much Product Acquired
SEI, in the past year, also has been
awarded rights to a number of individual
motion pictures and TV films, such as the
award-winning "The River," "The Way of
the Wind," "The Sunken Ships of Anagada"
and others.
Salzburg said that the growth of government
utilization of motion pictures and TV
film product as entertainment and educational/informational
materials has created
large and unexpected revenues for producers.
In recent years, he said, the college and
university market also has grown to become
a prime outlet for nontheatrical exhibition,
with some bookings outgrossing conventional
film
houses.
The film executive, while optimistic about
the growth and expansion of business for his
company in this specialized market, said
that "the most difficult thing for us is to
make producers and distributors aware of
our services and the revenues that can be
generated in the various markets; only then
can we discuss representing them and Ihcir
properties."
However, once a product is secured, the
potential film revenue for a feature is con-
SEI Head Says
siderable. "In many cases, a feature film
was a financial failure in first-run theatrical
exhibition but in the nontheatrical area, the
revenues were phenomenal," Salzburg said.
As an example of such a situation, Salzburg
cited "Evel Knievel." Some other product
which has had much success in nontheatrical
exhibition has been "House on Chelouche
Street," "Night Before Christmas" and "Return
to Boggy Creek."
4 Comedians Are Signed
For 'You and Me' Roles
BURBANK— Producers Jerome M. Zeitman
and Irving Fein have signed four of
show business" hardiest perennials—comedians
Ray Bolger, Leon Ames, Keye Luke
and Carl Ballantine—to play special cameo
roles in "Just You and Me, Kid," Columbia
Pictures' screen comedy starring George
Burns and Brooke Shields.
The quartet is cast as ex-vaudeville performers
who are poker-playing companions
of Burns, who himself also plays the role
of an elderly retired song-and-dance man.
Billed collectively as "The No Shirt Gang,"
their character names evoke nostalgia for
Tent 35 Short Film Wins
Grand Prize at Festival
NEW YORK — Variety Club of New
York Tent 35 proudly announced that its
film "To Make a Child Smile" was the
all who remember the great days of vaudeville.
Carl Ballantine is "Reinhoff the Remarkable,"
Keye Luke is "Doctor Device,"
Leon Ames is "The Magnificent Manduke,"
while, by contrast, Ray Bolger is cast simply
as "Tom."
"Just You and Me, Kid," directed by
Leonard Stern and written for the screen
by Tom Lazarus, Oliver Hailey and Stern,
is the story of an 82-year-old man who becomes
involved in the problems of a 14-
year-old runaway orphan girl. The cast also
co-stars Lorraine Gary, Burl Ives, William
Russ, John Schuck and Andrea Howard.
recipient
of a grand prize at the recently concluded
Long Island International Film Festival.
The 15-minute subject was made with
the cooperation of the Variety Club, 20th
Century-Fox Film Corp. and Loews Theatres
to celebrate the first anniversary of
20th Century-Fox's "Star Wars" at the
Loews Astor Plaza Theatre here.
Tent 35 played host to more than 1,500
underprivileged, handicapped and orphaned
children and producers Joseph and Bobbi
Zito vividly captured the proceedings on
film.
"To Make a Child Smile" is being made
available free of charge to all elements of
industry, particulariy exhibition. For additional
the
information, contact Variety Club
of New York, 1600 Broadway, New York
City 10019 or call (212) 247-5588.
Jeff Schnabel Appointed
AMC DO Manager in Texas
KANSAS CITY—Jeff Schnabel has been
appointed American Multi Cinema Texas
divisions operations
manager, it was announced.
Earlier this
year he was named
Northeast assistant divisions
operations
manager.
Schnabel began his
career with AMC at
age 17 as an usher at
J^ M the Midland Theatre
^^t . . r here. The next year
Jeff Schnabel
^^ became a projectionist.
During summers and school vacations
he worked at numerous area theatres in
various capacities.
Following his graduation from the University
of Kansas with a B.A. in radio, TV
and film, and some Army service, he returned
to AMC. At that time he was directly
involved in the establishment of the AMC
"Super Concession Stand."
Schnabel has had experience in all phases
of multiple-theatre operations in the Midwest,
including the responsibility of opening
19 new houses. In 1976 he became a field
supervisor.
Mike Gates, former Texas divisions operations
manager, is assuming duties on a
special project basis in the Texas film department.
Gates will be working with Ed
Kershaw and Bob Simonton.
Don Mirisch to 20th-Fox;
Associate Dist. Counsel
BEVERLY HILLS—Don Mirisch has
been named associate distribution counsel
for 20th Century-Fox Pictures, it has been
announced by Lyman Gronemeyer, vicepresident,
studio legal affairs. Mirisch will
report to Jerome Sussman, senior distribution
counsel.
A graduate of Brandeis University and
Harvard Law School, Mirisch joins the
studio legal affairs department following
assignments in Washington. D.C., with the
office of general counsel for the General
Accounting Office.
Prior to his government service, he was
associated with the law firms of Rogers &
Harris and Kaplan, Livingston, Goodwin,
Berkowitz & Selvin in Los Angeles and Beveriy
Hills, respectively.
Health Trailer Attached
To 'Message From Space'
NEW YORK—Al Fitter, senior vicepresident
of United Artists, has announced
that the Will Rogers health education message
on children's immunization, "Kids,
Kids," will appear at
the beginning of prints
of the feature "Message From Space."
UA is releasing the film in November.
'Long Shot' to Silberkleit
LOS ANGELES—Wm, Silberkleit's PRO
International has acquired domestic distribution
rights to "The Long Shot." His M&M
Films will
handle.
26
BOXOmCE :: October 16, 1978

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TV Series io Present
Best of Short Films
LOS ANGELES— Thirty-four short
films
which won or were nominated for the
coveted Academy Award will comprise a
new public TV series. "Academy Leaders."
being prepared for a national debut in January
1979. The ten-part series is being produced
by K.CET. Los Angeles, and will be
underwritten by a grant from Polaroid Corp.
The announcement was issued by James
L. Loper. president and chief executive
officer at KCET. The grant will cover
acquisition, producing packaging and national
publicity for the series.
Hosting the programs will be Oscar-winning
actor William Holden. Holden"s 40-
year career in motion pictures has encompassed
established classic and important contemporary
films including "Stalag 17." "Sunset
Boulevard," "The Bridge on the River
Kwai," and the 1976 Academy Award-winner
"Network."
Veteran writer-producer-director Norman
Corwin will write the scripts for each
episode, including introductions, commentary
on each film and concluding remarks.
In addition to a distinguished New York
career in radio, Corwin"s has written several
feature screenplays including the Oscarnominated
"Lust for Life" and the monthly
Westways magazine column "Corwin on
Media." He currently is chairman of the
Academy of Motion Picture Arts and Sciences
documentary awards committee.
Series producer is KCET program director
Mark Waxman. He has previously produced
"Film Odyssey" and "Humanities
Film Forum." Stated Waxman, " 'Academy
Leaders' will represent another landmark in
public TV broadcasting. The art of short
filmmaking will be seen at its best.
"The eight years of researching "Academy
Leaders" uncovered an abundant supply of
superb short subject films," Waxman continued.
"Until now. these mini-masterpieces
have received Academy Award recognition
and international critical
acclaim, yet.
ironically, have been rarely distributed."
A wealth of themes, nationalities, lengths
and styles will characterize the 34 films in
"Academy Leaders." The range and variety
will include "Spills and Chills," a 1949
American live action short on daredevil
stunts by Robert Youngson; "A Time Out
of War" by Denis Sanders, a black and
white Civil War narrative now considered a
classic short subject, and "Leisure," an animated
film by Australian Bruce Petty which
takes a light-hearted look at the evolution
of leisure-time activities.
Theodore N. Voss. vice-president of advertising
for Polaroid, ?aid, " "Academy
Leaders" originated from a long-felt desire
of those who love cinema to make contemporary
classics of short films accessible to
a wide audience. We are very pleased to
have been involved in this project from its
inception."'
Voss and Waxman also acknowledged the
help and support of the Academy of Motion
Picture Arts and Sciences in bringing the
project to
fruition.
GIANT KILLER—All the training
that Carl Weathers, right, put In for
his role as Apollo Creed, the black
heavyweight champion in the Academy
Award-winning "Rocky," stood him in
good stead when he was picked by director
Guy Hamilton to join the internationally
famous cast of American
International Pictures' "Force 10 From
Navarone." The Alistair MacLean adventure
saga called for Carl to take on
seven-foot-two Richard Kiel, left, in
hand-to-hand combat — and win.
Filmed in Yugoslavia, the AIP feature
is slated for Christmas 1978 release.
Mel Simon Hosts Opening
NATO Conclave Dinner
NEW YORK— Melvin Simon Productions
hosted this year"s NATO convention
opening dinner, held Sunday evening (15)
in the Imperial Ballroom of the Americana
Hotel here.
The event was an evening of entertainment,
with satirist Mort Sahl acting as emcee
for a dais that included Melvin Simon,
president, Melvin Simon Productions; Milton
Goldstein, executive vice-president and
chief operating officer; Robert E. Relyea,
vice-president. Worldwide Productions, and
performers from many of the Melvin Simon
productions, including Brooke Shields, Marjoe
Gortner and Candy Clark.
Bill Wray, who composed the lyrics and
music for Rudy Durand's '"Tilt," and his
band provided a Las Vegas-style revue.
Laszlo Elected to Board
Of Governors of Academy
BEVERLY HILLS — Ernest
Laszlo has
been elected a representative of the cinematographers'
branch on the board of governors
of the Academy of Motion Picture
Arts and Sciences. He succeeds Lee D.
Garmes, who died recently.
Laszlo has been nominated eight times
for an Academy Award in cinematography
and received an Oscar for "Ship of Fools."
The board of governors includes 36
Academy members, three from each of the
12 craft branches.
Sargent Predicts SEE
Will Get Music Hall
NEW YORK— Federal Judge Kevin T.
DLiffy has rejected motions by Rockefeller
Center, the New York State Urban Development
Corp. and Lt. Gov. Mary Ann
Krupsak which attempted to dismiss the
Radio City lease claims of SEE Theatre
Network against Rockefeller Center officials.
The defendants' claims relied almost
totally on points of law and not on the substance
of the case, according to Judge Duffy,
who disagreed and dismissed their
claims. His decision opens the way for immediate
discovery and trial.
Bill Sargent, the chairman of SEE Theatre
Network, a corporation with offices in
New York and Los Angeles, praised the
decision, saying, "'That"s the ball game. The
facts are on our side. They know it. We'll
have absolutely no problem proving that
we had a lease. RCI officials know very
well that they made a deal. They didn"t deny
it in their court papers. Relying on the deal
with the Rockefellers, we spent a lot of
time and money working on entertainment
packages. But, because we couldn't get into
the Music Hall, we've had to shoot four
shows in other cities. That's cost us and the
city a lot of money.
"When we get into the courtroom, we
won't have a bit of trouble proving that the
deal which Lt. Gov. Krupsak negotiated between
the UDC and RCI cynically disregarded
the fact that we already had a lease."
Sargent predicted that the SEE Theatre
Network would ""get the Music Hall" and
said that it would move into '"a completely
new era of entertainment" as the origination
house for the company's operation. Recalling
that a recent Frank Sinatra concert was
a sell-out at top prices, he stated, ""Imagine
the Rolling Stones at the Music Hall."
The Music Hall, Sargent reminded, "has
a glorious entertainment past. It provided
New Yorkers as well as visitors from all
over the worid with great shows. It will happen
again."
'Sharky's Machine' Added
To Orion Pictures' Slate
BURBANK—Orion Pictures Co., in another
major literary acquisition, has obtained
the screen rights to William DiehPs
"Sharky's Machine," a fast-paced detective
suspense-thriller with an Atlanta and international
background, it was announced by
Robert Sherman, Orion senior vice-president
for production.
According to Sherman, negotiations are
under way for the screenplay to be written
by Diehl, the former Atlanta Constitution
columnist and Atlanta Magazine managing
editor.
"Sharky's Machine," an Orion Pictures
release through Warner Bros., has been
picked as a feature selection by the Playboy
Book Club. A record United Kingdom sale
of $120,000 was concluded with Sphere
Publications, which will publish a paF>erback
edition following hardcover publication by
Hutchinson Publishers.
28
BOXOFFICE :: October 16. 1978
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starring
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Directed and Produced by
JOHN HAYES
nitwit productions i617el CENTRO • HOLLYWOOD, CA 90028
BOXOmCE :: October 16, 1978

Jack Schwartzman Is Named
Lorimar Prod. Exec. V-P
BURBANK — Jack Schwartzman has
been appointed executive vice-president of
the Lorimar parent company, Lorimar Productions,
it was announced September 29,
by chairman of the board Merv Adelson
and president Lee Rich. In addition.
Schwartzman has been made a member of
the executive committee, which heretofore
consisted solely of Adelson, Rich and executive
vice-president of administration Bernard
Weitzman. The appointment is in addition
to Schwartzman's packaging agreement
with Lorimar Film via his JS Productions,
which is an almost unprecedented dual arrangement.
Schwartzman's main area of involvement
will be with Lorimar Films but, by virtue
of his position in the parent company, he
also will be involved in all other divisions of
Lorimar—films, TV international distribution
and syndication.
In making the announcement. Adelson
and Rich pointed out that Schwartzman was
involved in the negotiations resulting in the
recently announced Lorimar-United Artists
agreement wherein UA will distribute Lorimar
theatrical film product in the U.S. and
Canada as well as turn over to Lorimar exclusive
TV rights to its film library.
Schwartzman stated, "I believe my 20
years of representing producers, directors,
actors and writers have given me insight
into both their creative and financial needs.
My role at Lorimar is to create an environment
to meet these needs. It is a great opportunity."
Considered one of the most innovative
attorneys in the entertainment industry,
Schwartzman has been involved in the financing
and distribution negotiations of
many important film projects totaling in
excess of $200,000,000. Among those are
"Coming Home." "Fun With Dick and
Jane," "Billy Jack," "Midnight Cowboy."
"Paper Moon," "Play It Again, Sam,"
"Planet of the Apes" and "Marathon Man."
Schwartzman recently formed JS Productions,
which will produce features exclusively
for Lorimar Films. JS Productions
already has announced a multi-picture deal
with director Hal Ashby, the first of which,
"Being There," from Jerzy Kosinski"s international
best seller, will begin production
in November, starring Peter Sellers.
Phil Fortune Heads New
Buena Vista District
BURBANK— Phil Fortune has been appointed
manager of the newly formed
Northeast district of Buena Vista Distribution,
it was announced by Irving H. I.ud-
president.
v/ig,
Headquartering in New York, Fortune
will supervise the New York. Boston. Buffalo
and Cincinnati/Cleveland branches, reporting
to Tony Lomonaco, Eastern division
manager.
Fortune has served in the Cincinnati and
Boston offices of Buena Vista and, since
1976, has been Eastern district manager in
New York.
His new position is i-ilfci'vc ininiedialclv-
CALENDARofEVENTS
S M T W T F S
IS 16 17 IS 19
OCTOBER
15-19, Notional NATO convention, Americana Hotel,
New York, N.Y.
16, Foundation of the Motion Picture Pioneers'
40th "Pioneer of the Year" award dinner, Waldorf
Astoria, New York City.
29-November 3, SMPTE convention, 120th technical
conference and equipment exhibit, Americano Hotel,
New York City.
31-November 1, Thecrtre Owners of Indiona convention,
Marriott Inn, Indionapolis.
NOVEMBER
3-23, Chicago Internotionol Film Festival, Mrh an
nual event. Ambassador East Hotel, Chicago
10-19, Greater Miami Internotional Film Festival
Miami, Flo.
19-30, Seventh Tehran Internatiorwl Film Festival,
Tehran, Iran. (Reportedly canceled.)
26, The 47th annual Hollywood Christmos Parade,
Hollywood Boulevard.
DECEMBER
25, Season's Greetings (BOXOFFICE does not publish
on this date).
JANUARY
17, New York Variety Club Tent 35 Celebrity Ball,
Grand Bollroom, Waldorf-Astono, New York City.
FEBRUARY
20, Annourvcement of Academy Award nominations
at Samuel Goldwyn Theatre, Academy of Motion
Picture Arts and Sciences, Beverly Hills.
20-22, ShoWesT '79, MGM Grand Hotel, Las Vegas,
Nev.
APRIL
9, The 51 St Academy Awards presentotion ceremonies,
Dorothy Chandler Pavilion, Los Angeles Muse
Center.
23-26, Show-A-Ramo 22, Crown Center Hotel, Kansas
City.
Bob Hope Set to Appear
At Century 21 Conclave
CHICAGO — Comedian Bob Hope has
been signed by Fred A. Niles Communications
Centers, Inc., for a personal appearance
to cap one of the biggest business meetings
in history—the 1978 Century 21 convention.
An audience of over 14.000 sales associates,
brokers and corporate executives will
be present at the Las Vegas Convention
Center for a four-day session beginning December
12. The meeting theme, "The Competitive
Edge," will be articulated by a combination
of corporate speakers, a live cast
of singers and dancers, unique video projection,
35mm motion pictures, super-lumen
slides, and even a marching band. At the
peak of the convention. Hope will address
the group.
Melinda Jason Joins Fox
Studio Legal Department
BHVl RIY HI1.I..S— Mclmda Jason has
joiUL-d the staff of the stL'dio legal affairs
department of 20th Century-Fox Pictures,
it has been announced by Lyman Gronemcyer.
vice-president, stud'o legal affairs.
Ms. Jason will report to Walter Swanson.
senior production counsel.
Jason received her B.A. and J.D. degrees
from the LInivcrsitv of Southern California.
Orion Pictures Charts
'Chandu the Magician'
BURBANK — Orion Pictures Co. has
slated "Chandu the Magician," starring Peter
Sellers, for filming during 1979, it was
announced by Orion president Eric Pleskow
and Mike Medavoy. executive vice-president.
The motion picture is planned as the
first of a series of "Chandu" feature films.
The original screenplay, by Ian La Frenais
and Richard Clement, is based on the
famed 1930-40s radio series created by
Harry A. Earnshaw and Vera M. Oldham.
La Frenais and Clement wrote the screenplay
for the currently filming "The Prisoner
of Zenda," also starring Sellers.
"Chandu the Magician," a Stromberg-
Kerby production, will be produced by
Hunt Stromberg jr.. Stoddard Kerby and
Peter Sellers. To be released through Warner
Bros., the picture will be filmed on
numerous locations throughout the world.
Martin Baum represented the producers
in negotiating the deal with Orion.
Frank La Cava Dies at 52;
RKO SW Ad Pub Director
NEW YORK—Frank La Cava, 52, national
director of advertising and publicity
for RKO-Stanley Warner Theatres, died of
a heart attack Wednesday. September 27.
La Cava spent his working life with the
RKO organization and rose through the
ranks to the position he held at the time of
his death.
He joined RKO in 1946 as assistant manager
at the Palace Theatre on Broadway,
which then booked films ard vaudeville acts,
and in the ensuing years managed several
RKO theatres. In'^ 1968. Matthew Polon,
then president of RKO, promoted him to
exploitation manager for the theatre circuit
and he moved to the New York home office.
He became assistant publicity director and
was appointed national director of advertising
and publicity by Harry S. Buxbaum.
president of RKO, in June 1977.
La Cava served in the Navy during World
War II and was a Seabee in the Philippines.
He leaves his wife Ann: mother Mrs.
Peter La Cava: daughters Linda and Carol:
brother Tom. and sisters Rose and Josephine.
Evelvn Schlaifer Rites
Held in NYC October 4
NEW YORK—Services were held here
Friday morning (6) for Evelyn .Schlaifer,
who died Wednesday (4) at the home. She
was the wife of ad agency founder and president
Charles Schlaifer, whose firm maintains
offices in both New York and Hollywood.
Active in civic affairs, Mrs. Schlaifer was
a member of the board of the Public Education
Ass'n and the New York State Citizens'
Committee on the Public Schools.
Mrs. S-hlaifer also was involved in numerous
other organizations which served the
interests of children.
She leaves her husband Charles, two
daimhlers and three grandchildren.
30 October 16, 1978

This year's bii^gcst foreign mm,
Aeademir Award Wmiicr ''Madame Rosa''
ii«»w available iii English
and subtitled versions.
In only
125 theatres
Simone Signoret
in
MADAME ROSA
A FILM BY MOSHEMIZRAfflwith Samy Ben Youb Michael Bat-Adam
Genevieve Fontanel & |Claude Dauphln| From the novel MONO by EMILE AJAR
Written & Directed by MOSHE MMZKAHI Dauphlnl
M,
Music by Philippe Sarde Produced by Lira Films, Paris
Atlantic Releasing Corporation
8500 Wilshire Boulevard 585 Boylston Street
Beverly Hills, Cal 90211 Boston, Mass 02116
(213)659-7210 (617)266-5400
JLZ
BOXOFFICE ;; October 16, lsi78

Archival Grants Tofal'ing $467,500
Awarded Ten Organizations by API
WASHINGTON — The American Film
Institute/Arts Endowment Film Archival
Program has awarded archival grants totaling
$467,500 to ten organizations currently
engaged in film preservation activities.
Grants are made on a matching basis to the
nonprofit, tax-exempt organizations, with a
review panel of recognized professionals
and experts evaluating the applications and
selecting the grant
This cycle of awards went to the following:
recipients.
• Academy of Motion Picture Arts and
Sciences. Beveriy Hills. Calif., $8,000 to
clean and restore photographic stills of
Paramount feature films from the teens and
•20s.
• Anthology Film Archives, New York
City. $15,000 to complete the five-year survey
of independent/ avant-garde film.
• American Jewish Historical Society,
Waltham. Mass.. $30,000 to rehabilitate and
rctitle seven Yiddish-language films.
• Center for Southern Folklore, Memphis,
Tenn., $20,000 to copy and organize
the footage in the Rev. L. O. Taylor Collection
which provides a social record of
the black community in the Memphis area
from the mid- 1920s through the '60s.
• International Museum of Photography,
Rochester, N.Y.. $100,000 in support of the
ongoing nitrate film preservation program.
• Museum of Modern Art. New York
City. $150,000 in support of the ongoing
nitrate film preservation program.
• New York University. New York City.
$14,500 to augment the ongoing project
to assemble, collect and make available to
scholarly study the entire body of D. W.
Griffith's films made during his formative
years at the Biograph Studio (1908-1913).
• Oregon Historical Society, Portland,
Ore.. $25,000 to preserve nitrate footage of
regional and local
origin.
• Pacific Film Archive. University of
California. Berkeley. Calif., $20,000 to catalog
the Scochiku collection of Japanese
films.
• UCLA Film Archive, University of
California, Los Angeles. $85,000 in support
of the ongoing nitrate film preservation program.
The American Film Institute/ Arts Endowment
Film Archival Program is funded
by NEA and administered by AFL The program
is an outgrowth of the AFI-coordinated
national film preservation effort,
which since 1971 has allocated over $3,-
000.000 in support of film preservation activities.
Through matching provisions, this
figure represents total national preservation
expenditures of over $6,000,000. The result
has been the preservation, safeguarding and
restoration of thousands of films on acetate
(safety) stock which otherwise would have
been lost due to the inevitable deterioration
of the nitrate film base that was standard
until the early 1950s in the film industry.
The deadline for submitting applications
for fiscal 1980 grants, beginning July 1,
1979, is Nov. 15, 1978. For information regarding
the program, contact the American
Film Institute, the John F. Kennedy Center.
Washington. D.C. 20566.
'Trauma' Rights Acquired
By Valiant International
HOLLYWOOD — Valiant International
Pictures president Harry Novak announced
that Valiant International Pictures has acquired
distribution rights for "Trauma."
Starring Henry Gregor. Sandra Alberti
and Richard Merino, the R-rated action
feature was produced by Laro Films. Directed
by Leon Klinmvsky, the screenplay
was written by John Porto and Carl Porto.
"Trauma" is scheduled for release in December
1978.
HIGH-LEVEL CONFERENCE—Seated around a conference table discussing
upcoming exciting scenes from American International Pictures' "Meteor" are, left
to right, star Sean Connery and director Ronald Neame with stars Joseph Campanella
and Karl Maiden. The $16,000,000 science-fact production is
June 1979 release.
scheduled for
Avco Embassy Officials
Deny Bid Irregularities
HOLLYWOOD — Avco Embassy Pictures
has denied allegations of "bid rigging"
which were raised recently by one of its
own employees over the handling of the
film "Born Again." Likewise, officials of
the parent Avco Corp., said they are looking
into the charges. Avco Corp. vice-president
and treasurer Frank Suozzi stated that
he did not think Avco Embassy would be
found to have done wrong.
In a letter to the management of the
corporation, the distribution company's Atlanta-based
Southern division manager William
Lau claimed that Avco Embassy picked
two theatres in Atlanta and Winston-Salem,
N.C.. and allowed them to inspect bids from
other exhibitors after the deadline. It was
alleged that Avco Embassy general sales
manager Herb Robinson told the local exhibitors
that they could look at the competing
bids.
Robinson categorically denied the
charges, saying that the company's records
will bear out his position.
The question of whether or not the socalled
bid rigging is illegal is an open one.
The U.S. Department of Justice has taken
a non-interference stance because of the
"absence of evidence of conspiracy" to the
disadvantage of other bidders.
In a recent decision by the U.S. Court
of Appeals in Pennsylvania, a similar situation
was ruled "clearly reprehensible" but
the court said that such action is
not in violation
of antitrust laws. Suppliers may "freely
choose their customers," the court stated.
Kodak's Ryan to Receive
SMPTE's Kalmus Award
ROCHESTER. N.Y.—Roderick T. Ryan,
district sales manager in the Hollywood
office of Eastman Kodak Co.'s motion picture
and audio-visual markets division, will
receive the 1978 Herbert T. Kalmus Memorial
Award of the Society of Motion
Picture & Television Engineers. The award
will be given Monday (30) in New York
City during the annual SMPTE technical
conference.
Ryan was cited for "his continuing substantial
contributions to color film printing
and processing systems." He also was
recognized for his recently published book
"A History of Motion Picture Color Technology."
During more than 30 years with Kodak,
Ryan has been closely involved with business
and technical aspects of the use of
motion picture films in both the feature
film and TV industries. He has been responsible
for the coordination of all technical
services in the motion picture and audiovisual
markets division's Pacific Southern
region.
Ryan's "A History of Motion Picture
Color Technology" covers 75 years of the
development of practical color technology,
from separation systems through modern
multi-layered subtractive processes. In 1974,
he edited the third edition of SMPTE's
Principles of Color Sensitometry."
BOXOFFICE :; October 16. 1978

Richard Lester Is Signed
By Levine for 'Sea Kings'
NEW YORK— Richard Lester has been
signed by producer Joseph E. Levine to direct
William Goldman's new pirate story,
tentatively titled "The Sea Kings." Production
will commence next July.
Lester achieved instant worldwide recognition
when he directed the Beatles in their
first two films, "A Hard Day's Night"
(1964) and "Help!" (1965). He also has
directed such outstanding films as
"Petulia,"
starring George C. Scott and Julie Christie,
and "The Three Musketeers" and its sequel,
"The Four Musketeers." Recently, he
completed "Butch and Sundance: the Early
Days," to be a major 20lh Century-Fox
release next Easter.
This marks the third successive film
which Goldman has written for Joseph E.
Levine Presents, Inc. The first was Goldman's
screenplay for the late Cornelius
Ryan's "A Bridge Too Far," a United Artists
release. Second was the soon-due
"Magic," a psycho-thriller to be distributed
worldwide by 20th Century-Fox beginning
November 8.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Titl» Dlitrlbutor Rating
Autobiography of a Flea

, , ,
. , ,
.
32 OUT OF 38 FILMS ARE HITS'
IN FILMDOM'S SUMMER QUARTER
'Jaws 2' Takes Top Honors
With 760, Grease' Is Next
^
Top Hifs OT the Summer Quorter
^' ''''J^^'^tLlf^'''
r/u.e through August 1978)
The summer quarter saw a total of 81 Alice, Sweet Alice (AA) bi^^-^^ 153
feature films placed in release from major "Amsterdam Kill, The (Col) 171
and independent companies. During this re- Bad News Bears Go to Japan, The (Para)
nnrtino neriod miior major tUm comoanies companies
*BilHon Dollar Hobo, The (Infl Picture Show)
portiiig period film re-
^^^
jb^^^^^»b»
^^^^^^^i^^bib^.
_____^^^ "^^^"^^ 258
177
j^^,,^ g^^,^.^ ^^^,j on-7
leased 57 productions, while independents Capricorn One (WB)
g,^^^
^^^^^^^^^^^^^^^^^^334
added their share of 24 films to the pool. Cat and Mouse (Quartet)
_i^—^^^^^^^ 203
This quarter's new film total, for the period Cat From Outer Space, The (3V)
^^^^^bb^b^^^
ghe.p De.ecU^, The 225
ending August 31 was below the spring
(CoD
^..
...... _
.^^^
quarters available list, which saw 100 new 'Convention Girls (EMC) 3I^^^^^^»218
films offered to exhibition. Convoy (UA) •^^^^^^^^^^^^316
Comparing the summer quarter of 1978 Corvette Summer (UA) w^m^^^^^a^^ 222
to th,s same period last year, we see the
^^i;!^^^j:^^^ ...
summer of 1977 offering a similar number Deathsport (New World) ^^^^^,^166
of new films as 77 pictures became avail- Diiferent Story, A (AE)
i^b^^^i^^^^^^^ 247
able. Although the total film output for both *Dona Flor and Her Two Husbands
quarters is practically identical, we never-
DrIveTTho"(20th-Fox)
^^^—^^^f^
^'"^
433
theless see a somewhat larger offering of *£nd 'fhe (UA) Z^^^^^^^^^^^^^^^^^^^w 388
"hit" films in 1978, as well as more films *End ol the World in Our Usual Bed in
making Barometer, indicating more pictures ° N'9ht Full of Rain, The (WB) -^^^m^^^mm^^ 246
this year had sufficient strength (the requir-
^^^^els^Tu.)^"" *^°''
ed five playdates) to make Barometer. The poul Play (Para) ^^^^^^^^^^^^^^^^i^^^^^b 501
fact that the summer of 1978 sees a score .Grease (Para)
^^^^^^m^^^m^^^^^^^^^'^^^
of 32 out of 38 films in "hit" status (150 or *Harper Valley PTA (April Fools)
^^^^^l^^—i^l 300
Ho^per^V^T " "^o^^n^
also encouraging; the same quarter
better) is
in 1977 saw 26 out of 31 as "hits." -Hot Lead and Cold Feet (BV) ^^^^^^Z— 215^^"^^^^
Exhibition was, of course, in ecstasy last
yi^ar at this time, as "Star Wars" first ap-
International Velvet (UA)
lows 2 (Univ)
^^^^„^^ 156
^^^^^^m^hh^^^^^^bh 760
peared on Barometer during the 1977 sum- h^fu^'^^' (Compass) " » '^'
„,„
^
'
. T, . ..
J
.' Mahbu Beach (Crown) ..
^^^^^^^iHBMB242
225
mer quarter. But there is good reason tor -Mannequin (Joseph Brenner) .^^^^ 150
year saw "Star Wars" at its phenomenal
1,065 Barometer score. But its nearest com-
, , ,„„ ...
,
petition dropped nearly 600 points—a 444
Norseman, The (AIP)
;P^'7 Wheatstraw (Transvue)
Piranha (New World)
„ Revenge of the Pink Panther
hh^^^^^hh
^^^^^^m
160
^^bhhmb^^^^^
^a^^^^Bi^^^^^^^^
..
(UA) 672
optimism this time around as well. Yes, last National Lampoon's Animal House (Univ) ;a^^^^^^^^^^H^HH^^^^^^^^ 538
(from "A Bridge Too Far") was the next Seniors, The (Cinema Shores) ^^^^^^i^ 170
biggest picture. In 1978, we see two pictures Sgt. Pepper's Lonely Hearts Club Band
with very impressive 700-plus ratings a.y H'f// „ •'^"'^' ,»r-, "^^^^^^^S^^^^^^"^
-.u J^nr^ Ajj Stmgray (AE) ^^i_i^^^
as two more with over-600 158
scores. Add a Sworm, The (WB) ^^h^^^^^^^^h^ 305
couple of films with 500s before we even *Tiger From Hong Kong (Monarch) ^^^ib^^^h 191
get to the 400 level. Even though we may Warlords of Atlantis (Col) i^h^^^^b 156
ther," at 672 and the Blue Ribbon winner Pepper's Lonely Hearts Club Band," 352; respectively. It is interesting to note that
for August. Paramount's "Heaven Can V/arners' "Capricorn One," 334; UA's "Con- during the spring quarter. Paramount re-
Wait" fined the remaining Blue Ribbon slot voy," 316. and Warners' "The Swarm." tal- leased one less picture, but still managed
of the quarter; it won that honor in July lying a 305. a "perfect" score of 3-3-3. Columbia had a
and came up as the fourth biggest picture The box score, with the percentages near-perfect rating last spring with a 4 4-3.
of this period, at 648. available for the three-month period, June Runners-up in the 1978 summer quarter
Into the 500-plus category, "National through August, follow by company. These were United Artists Film Corp. and Univer-
Lampoon's Animal House," which rc-intro- scores do not include previously released sal Pictures.
34 BOXOFFICE October 16. 197S
^^^
^^^

•
'.
207
172
:
Is
147
1
, , . ,, ,, , ,
•
Req. No. Top
Company Releases Playdates Hits
Paramount 4 4 4
^Midnight ExpfGSs' WoWS
Columbia 4 4 4
MoviegoGrs in
•
i i I
I
Helsinki
United Artists
5 5
4
^'^^"ersal J -'
Helsinki—"Midnight Express," the
Independent/Foreign 24 1 1
•^==^^^^=^^^^==^^=^
The features available within the threei
n U j
month period, with their first-week percent- Filmmakers AlG lionorecl
ages as published in Barometer during the
gy jjjg J^^'l gjjj Festival
summer quarter, follow by company.
•
tir-,!/ ^r^m^ ../- r- .
^ ci d
,
, ,„„, NEW YORK— Cross-Country Ski Rac-
(Average Is 100) . „ , , , . j ,, .
ALLIED ARTISTS- '"8 looK top honors tor its producers. Oak
"'
ii:,ERil];:^m^RNATiONAL:
^'^'^^ Films, and its sponsors. Standard
. 3 i,rme the iigers 138 Brands, as Winner of the coveted Silver
MatUda'""'" 'ss Ski Award in the fifth annual SamsonitJ
n .is^^ ail, iho 160 International Ski Film Festival.
Our Winning Season 119
Avco EMBASSY: The winning film also took first prize in
Sta^ ^'°'^: J^. ."ZZ:z:Z^^^^^^^ the "Ski instruction and Technique" cate-
BUENA VISTA: gory, in the week-long festival.
Cat From Outer Space, The 225 ^ •" *
•Hoi Lead and Cold Feet 215 Designed for the growing numbers or
Senior^ fhf".^'. 170 sfirious cross-country ski racers, the enter-
COLUMBIA: taining and informative opus examines the
:
242 .
BtS'irHSH'y s^ory^e off-scason training and ski technique prac-
Cheap Detective The 439
(j^-jj (,y j^g y § ^ki Team and features
^ Eyes of Laura Mars 322
Warlords of Atlantis 15B
-^
, ,
U. S. coa:h Marty Hall and team members
?E°dT^,.w^'?M*"°'*'''^ 129 Bill Koch. Tim Caldwell and Allison Spen-
LaserbUst 181 r.r
.
CROWN INTERNATIONAL: " '
Coach 263 Runncr-up winners in the finals (each of
Malibu Beach
GROUP I-
,
them
,..
"^ .
first-prize category
.
winners) were:
"Heli-Skiing" (Ski Resort & Travel), •Girls Whoii Do Anything 113 prof^^iJ'°^^'-
140 duced by Dick Barrymore for Canadian
Deathsport 166 Mountain Holidays; "Hanson: The Perfect
Fiscal-Year Net Earn.(ncjs
Drop for First Artists
BURBANK—Philip Feldman, president
.ind chairman of the board of First Artists
Production Co., Ltd., reports that operations
for the fourth fiscal quarter ended
June 30, 1978, resulted in net earnings of
$92,656, or si,\ cents per share, as compared
with $881,245, or 54 cents per share,
for the same period of the previous fiscal
year.
For the fiscal year ended June 30, 1978,
operations resulted in net earnings of $676,-
115 (41 cents per share) as compared with
$3,013,585, or $1.88 per share, for the previous
fiscal year, according to Feldman's
announcement.
RKO
IS BACK!
Top qualify 35 and 16MM theatrical prints
on dozens of classics like CITIZEN KANE,
TOP HAT, SWINGTIME, GUNGA DIN,
SUSPICION, MAGNIFICENT AMBERSONS,
HUNCHBACK OF NOTRE DAME and THE
THING from Hollywood's most Inventive
studio: RKO Radio Pictures RKO also
takes pride in ...
FEATURING THE CIASSICS OF
SAMUEL GOLDlf^^N!
The product of Hollywood's master
showman includes: illK Lll TLK
l-OXES, WlTHKRINfi HHKiHlS,
THE BE.SrVKARSOIOrR LINKS,
and .STELLA DALL.VS. Fine 35.\IM
prints available for Midwestern
exhibition only.
AND THE THRILLERS OF
Sr^EMiQGK riGIi/A\BS!
RKO h.is nationwide theatrical rights
in both its ow n titles and a number ot
Basil Rathbone-Nigel Bruce 'Sherlock
"
Holmes thrillers in 16 and 35MM. For
a complete list of all RKO represented
Karen Murphy
RKO General Pictures
129 N. Vernnont Avenue
Los Angeles, CA 90004
(213)383-5525
ASK ABOUT RKO'S ATTRACTIVE
FUT RENTAL POLICIES!
BOXOFFICE :: October 16, 1978
35

Rare Silent Film Footage Is
Buried in
in the late 1920s.
Due to the shipping costs involved in returning
film from Dawson City, the "end of
the Canadian circuit,"
Found
Frozen Yukon Territory
DAWSON CITY. Y.T.—The opsrator of According to an early inspection of the
an earthmover. preparing a site for the construction
treasure, many of the movies are newsreels
from the World War I years. Among the
of a building, uncovered a cache
of silent motion pictures which apparently features identified were "Wild Fire" (1915),
have been buried in this frozen Canadian starring Lillian Russell and Lionel Barrymore:
province for over 50 years, it was reported
"Polly of the Circus" (1917). with
Monday (2). The land parcel under development
once was occupied by a hockey arena,
Mae Marsh; "Princess Virtue" (1917), with
Mae Murray; the Mutual production "For
according to longtime residents, and the Her Father's Sins," written by Anita Loos,
film prints, still in their original shipping and "His Sick Friend" (1910), produced by
cans and on metal reels, were taken from a Independent Moving Pictures Co. of New
York City.
library and dumped into the deep end of a
swimming pool when the building was razed
early day distributors
apparently donated the prints to a local library
as an economy measure. However, as
movie production accelerated during World
War I and the ensuing years, space became
a problem. The recipient library, therefore,
was happy to have the nearly 500 cans of
prints buried just to remove them from badly
needed storage shelves.
It was reported from the scene after a
hurried examination that some of the prints
have been damaged by rusting reels and
cans but. generally, the nitrate stock, highly
unstable chemically,
has been perfectly preserved
by the intense cold temperatures of
this region.
Transport by Truck
Kenneth Larose. in
charge of acquisitions
for the Public Archives of Canada in Ottawa,
announced that immediate steps would
be taken to transport the nitrate prints
(which can turn to jelly or dust in a very
short time and ignite easily) to Ottawa by
tractor-trailer, since national laws prohibit
the movement of the material by plane or
train. The 4,000-mile journey will be in two
stages: at Edmonton, the film will be transferred
from an ordinary truck to a refrigerated
van, which it is thought will aid in
preventing initial disintegration.
Will Work With U.S.
Upon arrival in Ottawa, the cinematic
treasure will be closely examined and compared
to clips filed with the U.S. Library
ATTENTION
Theatre Circuits and Independent Exhibitors
BOXOFFICE is
during 1977 and 1978 and requests your help.
preparing a survey on theatre construction
Please fill in the lines below and mail immediately to: Barbara Davis, Statistical
Editor, Boxoffice, 825 Van Brunt Blvd., Kansas City, Mo. 64124
Name of
theotre

Vitus Elected President
Of Northwest NATO Unit
SEATTLE—The National Assn of Theatre
Owners of Washington, Alaska and
northern Idaho elected
new officers and
changed its name at
its annual meeting
held recently in Seat-
Jerry Vitus, vicepresident
of Sterling
Recreation Organization
and newly elected
president of the exhibitors'
association, ex-
Jerry Vitus
plained, "We decided
to change the name of our group to one
which more accurately reflects our interests,
so we have adopted the name Motion
Picture Exhibitors of Washington. Alaska
and northern Idaho. Our group remains a
member of NATO, however, in spite of the
name change."
Vitus also reported that Maurie Mullendore,
president of Mullendore, Inc., was
elected vice-president and Harry Moore,
general manager of the Forman and United
Theatres, was elected secretary treasurer.
In addition, Vitus told the annual meeting
of the association of plans to publish
a monthly newsletter to keep the membership
informed. Bruce Gardiner and Mary
Halberg of 1644 - 116th N.E., Bellevue,
Wash. 98005, will co-edit the publication.
Manson Int'l's President
Takes 5 Films to Milan
HOLLYWOOD—Manson
International's
president Michael Goldman will take five
motion pictures to the Milan Film Festival
Monday (16) through Friday (27), where
he plans to sell the films in both the TV
and the East-West marketplace sections of
the festival.
The films
are:
"Oily, Oily Oxen Free," starring Katharine
Hepburn and directed by Richard
Colla; "A Great Ride," a story about motocross
champions on a trek from Mexico to
Canada; "Tourist Trap," producer Charles
Band's thriller starring Chuck Connors as
operator of a rundown wax museum where
he exercises his powers of telekinesis;
"Young and Free," starring Erik Larsen in
a story about a young boy's growth into
manhood, and "The Goodtime Outlaws,"
about two singers who leave their backwater
small town to seek fame and fortune.
MGM Appoints Lucy Fisher
Head of Creative Affairs
CULVER CITY—Lucy Fisher has been
promoted to executive in charge of creative
affairs for the motion picture division of
Metro-Goldwyn-Mayer, it was announced
Tuesday (10) by Mark Canton, MGM vicepresident,
motion picture development,
whom she succeeds.
Prior to joining MGM last March, Ms.
Fisher served as story editor for Samuel
Goldwyn jr. for two years. Before that she
was a story analyst for United Artists.
Yesteryear in the News
50 Years ago
HOLLYWOOD—In a special announcement,
Warner Bros, president H. M. Warner
has stated that the Warner company and the
Vitaphone corporation are not for sale. The
rumor has been current that Warner Bros,
and Vitaphone were to be sold to Adolph
Zukor and William Fox for a consideration
of $20,000,000, Warner stated: "This institution
is more than a business. We did not
fail the exhibitors in time of struggle and
we will not fail them in days of success.
Neither company is for sale."
30 years ago
NEW YORK—Veteran producer Walter
Wanger was in top form as an industry
critic while in town to talk distribution
details for his $4,600,000 production of
"Joan of Arc" for RKO. He said that industry
executives who play up studio economies
and less expensive pictures are selling
Hollywood short. Now that the boxoffice is
off from wartime peaks this is a poor time
to tell the public that pictures are not being
made as expensively as formerly. That sort
of talk will keep them away from the boxoffice.
Wanger pointed out.
10 years ago
HOLLYWOOD—Leon I. Mirell, who recently
resigned as vice-president of Selmur
Productions, has announced his entry into
film production joining producer-writer
Donald Factor and director-writer Robert
Altman in the formation of Factor-Altman-
Mirell Films, Ltd., here. The new company's
first production will be "That Cold Day in
the Park," starring Academy Award-winner
Sandy Dennis, set to go before the cameras
in Vancouver, Canada, with Altman directing.
French Films Are Shown
At Int'l Festival in SF
NEW YORK—The French Film Office
here and Unifrance Film USA announced
the French selections for the 22nd annual
San Francisco International Film Festival,
held Wednesday (4) through Sunday (15).
They were:
"Why Not" (Pourquoi Pas), directed by
Coline Serreau, with Sami Frey and Nicole
Jamet; "Tell Her I Love Her" (Dites Lui
Que Je L'Aime), directed by Claude Miller,
with Gerard Depardieu and Miou Miou;
"The Roads to the South" (Les Routes du
Sud), directed by Joseph Losey, with Yves
Montand and Miou Miou; "Robert and Robert"
(Robert et Robert), directed by Claude
Leiouch, with Charles Denner, Jean-Claude
Brialy and Jacques Villeret; "Reasons of
State" (La Recours de la Methode), directed
by Miguel Littin, with Nelson Villagra, and
"In a Wild Moment" (Un Moment D'Egarement),
directed by Claude Berri, with Victor
Lanoux and Jean-Pierre Marielle.
Additionally, there will be tributes in
honor of Luis Bunuel. Claude Chabrol and
Yves Montand. French personalities attending
the festival include Serreau, Montand,
Leiouch, Chabrol and Berri.
Souvenir Program Fori .^u.
Revamped for S-A-R 22
KANSAS CITY—Gary R. Johnson has
announced the initial production of the
p.
- AOT\0NZ2
Gary R. Johnson, who has announced
a new format for the Show-A-
Rama 22 souvenir program. As initial
production began, he described the program
as "the largest and most colorful
in the convention's history."
Show-A-Rama 22 souvenir program.
Themed "ACTION 22," the program promises
to be the largest and most colorful in
the convention's history. The first mailing to
advertisers has just been completed.
"We've adopted a totally new format for
this year's souvenir program," Johnson
said. "There will be more pages in color,
improved graphics and editorial content,
with an overall 'keepsake' quality to the
program. As always, it will contain important
reference information, as well as
the official convention schedule."
Part of the total revamp will include a
change to "perfect-binding" (similar to Boxoffice).
According to Johnson, "It will be
the most extensive souvenir program in
Show-A-Rama history. The stature of the
convention and its sponsors demands an
equally impressive souvenir program."
Expanded Editorial Material
Convention celebrities and featured
speakers will have expanded editorial coverage.
Reflecting the gathering's "ACTION
22" theme, the program will show all the
sparkle and glamor of Show-A-Rama. Anticipating
the popularity of the souvenir
program, extra quantities will be printed and
offered for sale at the registration area during
the convention. Each delegate will receive
a copy with registration.
In announcing the format for the "AC-
TION 22" souvenir program. Johnson told
advertisers that inside covers and other
favorable ad positions will be assigned on
a first-come, first-served basis. Space reservations
can be made by contacting the
United Motion Picture .'Kss'n or Gary R.
Johnson at (816) 531-7121.
BOXOFTICE :: October 16. 1978
37

. . Blake
. . "Foul
. .
. .
. . . Good,
. . One
. . There
National
Screen
Council
glue Ribbon nominees for the month of
August offered NSC members the
widest scope in recent months of pictures
for nearly every taste and of varying degrees
of quality. It wasn't a day-one decision this
time: when the balloting closed the winner
had won by a miniscuje margin— just eight
voes was all it took to make "Revenge of
the Pink Panther." from United Artists, the
recipient of kudos from the National Screen
Council as best film of the month.
Audiences still seem to be entranced by
the comic antics of Peter Sellers, as the
grosses for "Revenge" will attest to. At last
report, the winning entry had stabilized at
the 672 mark on the Boxoffice Barometer;
this is currently the highest-grossing film
on the chart. So it's not surprising that the
National Screen Council selected "Revenge"
for the Blue Ribbon— they did so. too, for
the last Panther entry, ("The Pink Panther
Strikes Again") back in December 1976.
What did come as a surprise was the August
runner-up. Burt Reynolds in "Hooper"
was just eight votes shy of the winner. And
many people who didn't vote for the film
COMMENTS
"The End."—Don Braumagel, Detroit Area
Film Teachers . . . Strikes a "summer mood"
still had compliments for it on their ballots,
—no surprises.—Donna Bailey, Windsor
indicating either a love for Burt Reynolds
Locks. Conn. . Play" is fun; "Revenge"
is a hoot—sometimes. But "Hooper"
or the Burt Reynolds standard-fare summer
character. Probably a combination of both.
is something else. Broad comedy, wild
Nice job. Burt.
stunts, romance, but also a rueful tale of
Also a very close "honorable mention"
how the mantle of success is passed on from
was Paramount's "Foul Play." a 501 -grosser,
and one of the big hits of the summer
season. This mystery romp was a very strong
third place, and it took most of the remaining
votes. For the first four days of balloting,
it looked as though Goldie and Chevy
were sure winners, as almost all of the preliminary
ballots had "Foul Play" marked
as the winner. But then the votes for Peter
and Burt started coming in too. You know
the rest of the story.
We can only say tsk-tsk to the rest of the
August ballot. Buena Vista's "Cat From
Outer Space" had some favorable remarks,
but only a few thought it was good enough
to be a winner. It came in fourth place. A
REVENGE OF THE PINK PANTHER
We have been kept "in the pink" with
laughter ever since the last Pink Panther.
This one is even more fun. — Mrs. J.J.
Cowan II, National Pen Women, Knoxville
. . . "Revenge" was good, but it had too
much slapstick for my taste.— Mrs. Robert
A. Hunholz, Milwaukee Better Films Council
.. . How could anyone ever grow tired
of Inspector Clouscau and the Pink Panther?
I nearly died laughing over the "Silver
Hornet" in slight need of a tune-up. Peter
Sellers is a comic genius.—Terry Flynn.
Mann Theatres. Amarillo, Tex.
Certainly the best in a long and delightful
series. On the other hand, "Avalanche"
was a disaster, from a movie-making standpoint.—Tom
Leathers, the Squire, Leawood,
Kas. . Edwards continues
to give us occasional touches of imaginative
comedy.—Earl J. Dias. the Standard Times,
New Bedford, Mass. . . . Only the lainguage
prevents "Hooper" from tying with "Pink
Panther."—Joan Evadeboncoeur, Herald-
American, Syracuse. N.Y. . . . Both "Revenge"
and "Hooper" are highly entertaining,
so it's a toss-up.—two super audience
pleasers.—Walt Reno, KVEG, Las Vegas.
One of the best of the series!—Justin Jacobsmeier.
Dubinsky Bros. Theatres, Sioux
City,
la.
—
HOOPER
Wall to wall stunts from the company
that does them best. — Marged Wakeley,
SAG-AFTRA. Hollywood . . . Surprisingly
good, and much better than the other Reynolds
summer film, the much overhyped
one generation to another.—Carole Kass.
Times-Dispatch. Richmond. Va.
A fun look behind the scenes in which
the cast and the audience have a good time.
—Wendeslaus Schulz. Star Theatre, New
Orleans ... A typical Reynolds fun-farce.
Keith Williams, WBRC-TV, Birmingham,
Ala. . . . Reynolds continues to mature as
an actor, here indicating an unexpected
depth to his usual good ole boy character.
Joe Leydon, Shreveport (La.) Times .
Reynolds says it's the last of his "good ole
boys" roles. Say it isn't so, Burt.—Elston
Brooks, Star-Telegram, Fort Worth, Tex.
If entertainment is the name of the game,
Burt Reynolds has done it all here— spills,
gigantic drop to fifth place had Universal's
thrills and laughs.—Jim Moorhead, Evening
"Sgt. Pepper's Lonely Hearts Club Band"
Independent, St. Petersburg, Fla. . . .
a very disappointing vote-getter. "The
The
best Burt Reynolds in a long time. Plenty
Norseman" and "Avalanche" were at the
of stunts and spills make this a welcome
bottom of the heap, although "Norseman"
summer movie.—Emmett Weaver, Postdid
manage to get enough votes to put it
Herald, Birmingham, Ala. ... I loved all
in the "respectable" category.—S.G.
the excitement of stuntmen's lives, as well
as a fine performance by Reynolds.—Ncvart
Apikian. the Post-Standard. Syracuse.
N.Y. . . . More and more, Burt is blurring
the difference between himself and the
screen characters he portrays.—Fred W.
Wright jr., Redington Beach, Fla. . . . Great
fun!—Tom Fenno, Los Angeles.
FOUL PLAY
I was pleasantly surprised to find the two
producers of Laverne & Shirley as the creative
forces behind this wacky comedy.
John Anthony, WITl-TV, Milwaukee .
It's really a toss-up between "Panther"
and "Foul Play," to which I give the edge.
Ed Blank, Pittsburgh (Pa.) Press ... A merry
romp which left me tossing and turning
in my seat from laughter.—Tony Rutherford,
the Entertainer Magazine, Huntington,
W. Va. ... A splendid combination of suspense
and comedy. It is a welcome relief
from all the "kinky" musicals and dime-adozen
horror shows.—David McKinney,
Commonwealth Theatres, Lawrence. Kas.
wholesome movie. Loved Burgess
Meredith and his snake.—Jerry Webb,
WARI Radio. Abbeville. Ala.
Chevy Chase showed he can transfer his
comic abilities from TV to movies; not necessarily
the strongest plot, but fun.—Tom
Hodge, Press-Chronicle, Johnson City,
Tenn. . . .Chase and Hawn put some of us
with long memories to thinking of William
Powell and Myrna Loy.—George H. Bell,
Salem. Ore. . . . "Hooper" and "Panther"
were delights, but "Foul Play" was a real
surprise.—Lynn Hinds. WTAE-TV, Pittsburgh.
Pa. ... I especially enjoyed the car
chase with the Japanese couple who enjoyed
playing Kojak.—David Parmenter,
—
Leawood. Kas. . . . "Foul Play" just nudges
out the surprisingly good "Hooper." Goldie
Hawn is irresisistable.—Bruce Westbrook,
the Daily Oklahoman. Oklahoma City.
Chevy Chase is a charmer and he and
Goldie Hawn make a dynamic duo.—Ann
Ward Rogers, Standard-Times, San Angelo.
Tex. . of those movies that lets the
viewer actually become a part of the hilarious
plot.—Catherine L. York, Overland
Park, Kas. ... A true audience picture.
"Foul Play" makes movie-going an experience
through the audience reaction.—Ronald
J. Jones. Shawnee, Okla. . are
some tire dgags and a ridiculous plot, but
there's pleasing chemistry between Goldie
Hawn and Chevy Chase.—Philip Wuntch.
Dallas Morning News.
ggt. Pepper" was a rock and roll
fairy
tale. The story line sparkles and
holds up as all good fairy tales should.
—Penny Northern, Kansas City (Mo.)
Public Library.
I wish I could vote for the first half
of "Sgt. Pepper," but the second half
won't let me.—Allan C. Lobsenz, Paramount
Pictures, New York.
"Hooper" is a movie-movie—fast action,
adventure, slim love story, an engaging
star. It all spells big time.—Al
Shea, WGSO-AM, New Orleans.
"The Norseman" had Vikings, overweight
Indians, the everglades. A happy
bit of nonsense.—Stu Witmer,
KRAB-FM, Seattle.
Disney's done better than "Cat From
Outer Space." My kids thought it was
boring, and I thought it was a Disney
move to cash in on the space flicks fad.
—Mike Moskovitz, KWAX-FM, Eugene,
Ore.
"Cat From Outer Space" was the
best Disney film in years. No one will
be bored by this one.—William J. Upton-Knittle,
Columbia Magazine. Hollywood.
38 BOXOFHCE ;: October 16. 1978

M ^J^otiuwood r^eport m
The month of September saw a total of
16 feature films begin production, four
more than last month's slate of 12. Major
companies offered us the same number of
pictures during September as they did in
August— five new films are from major
studios once again, leaving 1 1 from independent
production companies. Comparing
the September 1978 filming starts to the
same reporting period last year, we see
striking similarities. Sixteen films also began
lensing in September 1977, seven from
majors and the remainder from independents.
Although this month's production
is chart practically identical to the same
time last year, there is much more of a
"down home" approach to new films this
time around. Last September, seven productions
began filming outside English-speaking
countries. This month there were only three
such pictures, all from independents, with
the remainder of new offerings being lensed
domestically.
COLUMBIA
Hot Stuff. Dom DeLuise is making his
motion picture directing debut and also is
starring in the Rastar Features/ Mort Engelberg
Production comedy about members of
a detective squad who pose as fences in
order to track down stolen goods and criminals.
Shooting began September 13 in Miami
with Mort Engelberg producing and Paul
Maslansky serving as executive producer
of the screenplay by Michael Kane. Also
starring are Suzanne Pleshette, Jerry Reed
and Luis Avalos.
Just You and Me Kid. Shooting began
September 11 at the Burbank Studios on
this Fein-Zeitman production, originally
titled "One Night Stand," starring George
Burns and Brooke Shields in a story about
an elderly man who becomes interested in
the problems of a 14-year-old runaway orphan
girl who has hijacked $20,000 worth
of stolen loot from a racketeer. In the
cast are Lorraine Gary, Ben Frank, John
Schuck, Andrea Howard, William Russ,
Christopher Knight, Julie Cobb, Robert
Doran, Jacque Lynn and Kati Stern. Jerome
Zeitman and Irving Fein are producing and
Leonard Stern is directing from a screenplay
he wrote with Tom Lazarus and Oliver
Hailey.
Kramer vs. Kramer. Lensing began
September 6 in New York City, with Dustin
Hoffman starring in this contemporary story
about a man deserted by his wife and faced
with raising a small child. Also in the cast
of this Stanley Jaffe production are Meyrl
Streep, Gail Strickland and Howard Duff.
Robert Benton is directing from his own
screenplay and Stanley Jaffe is producer.
WARNER BROS.
Beyond the Poseidon Adventure. A
September 6 filming start began the production
in Southern California of this Irwin
Allen Productions sequel to his highly successful
"Poseidon Adventure," with Allen
producing and directing from a screenplay
BOXOFHCE :: October 16, 1978
written by Nelson Gidding, based on the
novel by Paul Gallico. Starring are Michael
Caine, Sally Field, Telly Savalas,
Peter Boyle, Jack Warden, Shirley Knight,
Slim Pickins, Shirley Jones and Karl Maiden.
Time After Time. Herb Jaffe Productions
began principal photography in San
Francisco September 18 on this romantic
science-fiction thriller, the story of H. G.
Wells and his pursuit of the legendary Jack
the Ripper from the past to the present.
The screenplay adapted from Karl Alexander's
novel "The Time Travelers." was
written by Nicholas Meyer who also is
directing. Starring are Malcolm McDowell
as the young H. G. Wells, David Warner
and Mary Steenburgen. Herb Jaffe is the
producer.
INDEPENDENTS
Clonus Associates
Clonus. Filming began September 12 on
Southern California locations on this feature
directed by Robert Fiveson from his own
screenplay. Fiveson also is producing with
MyrI Schreibman and Ray Dryden is the
executive producer. In the cast are Peter
Graves, Timothy Donnelly, David Hooks,
Keenan Wynn, Paulette Breen, Lurene Tuttle.
Curt Lowens, Sale Kessler and James
Mantelli.
Film Packages, Inc.
Foolin' Around. A September 8 film
start by producer Arnold Kopelson and director
Richard Heffron began this production
being lensed in Minneapolis. Starring
are Gary Busey, Anette O'Toole, Cloris
Leachman, Eddie Albert, Tony Randall and
John Calvin. David Swift, Howard Berk
and Michael Kane wrote the screenplay.
Hammer Films-Rank Organization
The Lady Vanishes. Elliot Gould, Cybill
Shepherd and Angela Lansbury head the
cast of this feature that began shooting in
London September 11, with Anthony Page
directing from the screenplay by George
Axelrod. Others in the cast are Herbert
Lom, Arthur Lowe, Ian Carmichael and
Gerald Harper. Tom Sachs is producing
and Arlene Sellers and Alex Winitsky are
executive producers.
Hemdale/Bond
Sunburn. Farrah Fawcett-Majors and
Charles Grodin star in this adventure involving
underworld plots, blackmail, attempted
murder, kidnapping and assorted
mayhem. Lensing in Acapulco began September
11, with the story revolving around
a New York model who takes a job posing
as the wife of an American insurance investigator
looking into the death of a heavily
insured businessman. Others in the cast
are Art Carney. Eleanor Parker, Joan Col-
Robin Clarke, Joan Goodfellow and Jack
Kruschen. Richard Sarafian is directing
from a screenplay by Stephen Oliver and
James Booth. John Daly and Gerald Green
are producing and John Quested is executive
producer.
ITC Entertainment
The Sewers of Gold. Filming bega.i
September 4 in the south of France on this
TP.A production starring Ian McShane,
Warren Clarke, Christopher Malcolm and
Stephen Grcif. Francis Megahy is directing
and Martin McKeand is producing.
Nai Bonet Enterprises
Nocturna. Yvonne DeCarlo and John
Carradine head the cast of this picture on
which filming began September 5 in New
York City. Also in the cast are Nai Bonet
and Brother Theodore. Harry Tampa is
directing from his own screenplay and Vernon
O. Becker is the producer.
Orion Pictures
Heart Break. Principal photography on
this Pressman-Further Production began
September 5 at the Culver City Studios,
with lensing also planned for San Francisco.
The story deals with Beat Generation author,
John Kerouac, and two close associates,
Neal Cassady and Carolyn Cassady.
Starring are Nick Nolte, Sissy Spacek, John
Heard and Ray Sharkey. John Byrum is
directing from his own screenplay. Edward
R. Pressman is executive producer,
with Michael Shamberg and Galan Greisman
serving as associate producers.
Promises in the Dark. Marsha Mason
and Kathleen Seller are stars of this feature
which began filming September 25
in Hartford, Conn. The story concerns a
woman physician who encounters a teenage
girl attempting to avoid confronting a
brutal reality. Others in the cast are Ned
Beatty, Michael Brandon, Susan Clark and
Payl Clemens. Jerome Hellman is producing
and directing from a script by Loring
Mandel.
The Wanderers. This Martin Ransohoff
Productions feature for Orion began shooting
on location in New York City September
18 with Ken Wahl and a host of newcomers
in this story about New York street
gangs in 1963. Philip Kaufman is directing
from a screenplay he and his wife Rosa
adapted from a novel by Richard Price.
Ransohoff is producing with Richard St.
Johns as executive producer.
Pinette Productions
Forgotten Lady. Coleen Gray has come
out of retirement to star in this feature
about an actress who tries to make a
comeback. Filming began in Houston September
2. with Brian Pinette serving as producer,
writer and director.
The Reel World, Inc.
Something Short of Paradise. This
Gutman/Halpern production began filming
September 5 in New York, with Susan
Sarandon. David Steinberg. Marilyn Sokol
and Jean-Pierre Aumont heading the cast.
David Halpern is directing, with James Gutman
and Lester Berman producing and Michael
Ingher serving as executive producer.
'Blind Man' One of Best
S.XN FRANCLSCO — "Blind Man's
Bluff." an animated short created by Jeffrey
Hale, president and creative director of
Imagination. Inc. has been selected for
showing in "The Best of Ottawa Film Festival
.Series" at the Chicago Art Institute and
the New York Museum of Modem Art.

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
ore reported, ratings are added and OYeroges revised. Computation is in terms of percentage in
relation to average grosses as determined by the theatre managers. With 100 per cent as average,
the figures show the gross ratings above or below that nMrk. (Asterisk * denotes combination bills.)
^IJ^!?rN=^s,'-'^ ='"-""'
I

• AOURES ft EXPLOinn
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO m BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Syufy Airer in Burlingame, Calif., Offers Nostalgia
To Commemorate the 45th Anniversary of Ozoners
A unique and entertaining display of motion
picture nostalgia, dubbed "Movie Madness,"
was presented a few weeks ago by
the staff of Syufy Enterprises' Burlingame
4 Drive-In, Burlingame, Calif. The event,
coordinated by airer manager Tony Fratis
and assistant manager Nick Malman, was
designed to commemorate the 45th anniversary
of drive-in theatres—and it received
numerous compliments from enthusiastic
patrons.
Event Widely Publicized
To promote the occasion, announcements
appeared in local newspapers, a message
was placed on the theatre's marquee and a
recorded promo spot was added to the telephone
answering device. Posters also were
made by Cheryl Fratis to advertise highlights
of the celebration.
The main feature of the evening was the
famous movie poster display from the collection
of Paul Freeman, owner of Charisma,
a local shop dealing in film memorabilia.
The Burlingame's 24 poster cases were
filled with one-sheets ranging from the
silents to the '70s. Freeman also supplied
movie magazines and photos.
Photos of Yesteryear
Strips of 35mm film stretched across thc
lobby were used to hang the photos of hardtops
and drive-ins of yesteryear. This display
proved to be a real eye-catcher.
Malman converted a storage room into
a "silver screen movie house" which featured
clips of vintage newsreels and silent
classics. Admission was free and this attraction
generated a great deal of interest
among theatregoers.
Gift Certificates Awarded
To add to the fun. Freeman donated
Charisma gift certificates to be given as
prizes in a movie photo guessing contest.
Cards offering 20 per cent off any item at
his shop were given to all patrons of the
Burlingame 4.
offered in the snack bar. Prizes for the kiddies
were included in every large popcorn
tub, which increased sales tremendously.
Sales tripled as special movie posters were
given away with the purchase of a large
pizza.
The staff also
1950s Motif Used
did an excellent job of reviving
the era that made "cruising to the
flicks" popular. Music of the 1950s played
in the snack bar throughout the evening.
Fratis, his wife and the cashiers dressed in
their coolest jeans, T-shirts and leather jackets.
Interest created by the event led to a fullpage
article with photos of the Burlingame
Drive-In the San Mateo Times. The entire
staff of the ozoner donated time for gathering
the displays and materials, as well as
creating ideas to add to the special atmosphere.
High Patron
Interest
The commemoration proved to be an enjoyable
event, since it broke the traditional
method of promoting a particular movie
focusing, instead, on movies in general.
Many patrons spent a great deal of time in
the snack bar, especially during the preshow
period. The well-planned tom-tom
beating also provided the perfect example
that showmanship in the theatre industry
is not dead—and that there are many advantages
in going to a theatre instead of
watching a film on TV.
Famous Film Music Played
To tie-in with the presentation, famous
motion picture themes were played as intermission
music in the viewing areas. Between
themes, announcements were made
mentioning some of the special events
Siipcrvi.sinf,' llie display, upper left, were (I. to r.) assisumi manager Nick Malman:
manager Tony Fratis in 1950s allire. anil district manager Fred Curtice. Upper
right, a storage room was converted into a nickelodeon where silent films were
shown free of charge. Lower left, free prizes in every large popcorn added excitement
for youngsters and. at right, interested crowds nearly filled the snack bar
to
capacity.
BOXOFFICE Showmandiser Oct 1978 37

Mid States Opens 'Hooper' in Cincy With Bang!
Cincinnati-based Mid States Theatres
promoted the engagement of "Hooper" at
its Tri-County cinemas with a stunt that
literally launched the picture with a BANG!
Don Wirtz of Mid States and Abi Morrison
of Warner Bros, coordinated the dynamite
publicity event which resulted in
Cliff Bryan, an ex-Hollywood stuntman.
performing a spectacular feat in an area
near the triplex.
Cliff Bryan checks out the box that will he his
"Hooper" is introduced with a promotional bang.
Since "Hooper"' is the story of professional
stuntmen, presenting a series of danger-laden
events ard dramatizing the peril
connected with the work (including broken
bones and scarred faces), Bryan proceeded
to stage a publicity-grabber which graphically
illustrated the truth depicted in the
motion picture.
Before an assemblage of spectators,
Dryan was placed in a box and, at the right
moment, he blew himself up with dynamite!
Just like the movies, when the smoke
cleared, the stuntmam from Michigan, with
28 years" experience, emerged with a grin.
for a moment befoie
Nostalgia Campaign
Hypes 'Grease' Bow
The opening of "Grease" at the State
theatres in Eureka, Calif., was touted by a
campaign which utilized festivities with a
1950s theme, with the promotion, created
by Ernest Y. Bondi, district manager, and
Ronald Rhodes, manager, designed to generate
a long-lasting enthusiasm which would
benefit the entire playdate.
All pre-engagement advertising concentrated
on the "50s motif. It was reflected in
newspaper ads, radio and TV spots, recorded
message on the theatre phone-answering
service and in marquee plugs.
Opening night, the State opened at 6 p.m.,
90 minutes prior to showtime, and the auditorium
was sold out by 6:30 p.m. Approximately
200 patrons dressed in 1950s costumes
were given the privilege of using a
"VIP door'" to purchase tickets.
Deejays were present to emcee activities
via a public address system tied into KATA
Radio for over-the-air publicity.
Kicking off
the gala event was a Hula-Hoop contest
and. next, the Dancers Studio gave the entire
audience a "50s dance lesson to prepare
patrons for a contest which followed. Other
competitions included "Best '50s Costume"
and "Best "50s Car.'" Contests were judged
by the audience's applause.
Winners were awarded "Grease" T-shirts
and record albums, as well as passes to the
Redwood Acres Fair. A total of 200
"Grease"" bumper stickers were passed out
as consolation prizes in all contests. As a
bonus offer to patrons, discount coupons
for "Grease"" T-shirts and record albums
were available to everyone.
The newspaper ad published premiere
night was. itself, unique. It not only summed
up the opening-night activities but it also
combined all pre-advertising into one display
message.
It's one last check, then batten down Now you see him and now you don'tthe
hatch.
All's >w// //;,// ends well. Cliff
States Theatres' Tri-County cinemas.
DYNAMITE!
waves a victory sign in onlookcis at Mid
'F.I.S.T.' Grosses Given
Boost by Heavy Bally
George Pritchett. manager of Ogden-
Perry"s Jackson Mall Cinema in Jackson.
Miss., achieved maximum boxoffice grosses
during the "F.I.S.T."" playdate through the
use of a multi-faceted promotional campaign.
The name of star Sylvester Stallone was
used extensively in advertising, noting that
this was his "first picture since 'Rocky.' "
"F.I.S.T."" also was hyped by trailer crossplugging
in area circuit houses and via
posters displayed in high-traffic areas including
record shops and supermarkets. The
Jackson Mall Cinema staff donned
"F.I.S.T."" T-shirts and belt buckles prior
to the start of the engagement to heighten
awareness of patrons attending the theatre.
Pritchett also arranged for the cooperation
of four area radio stations, which held
contests and awarded prizes to listeners who
could guess for what the initials in the film
title stood. Giveaways included "F.I.S.T.""
belt buckles and T-shirts, as well as theatre
passes. Approximately $1,395 worth of
nearly free advertising was garnered.
38 BOXOFFICE Showmandiser :: Oct 197S

Walnut Street Theatre
Becoming Film Center
PHILADELPHIA — The Walnut Street
Theatre in center city, basically a theatre
for the Broadway dramatic and musical productions,
also used for classical concerts
and dance recitals, is fast becoming a major
film center. Reconstructed several years
ago at a cost of over SLOOO.OOO, the Walnut
is the oldest legitimate stage theatre in
operation in
the U.S. Indicative of the significance
of its film center, the Pennsylvania
Council of the Arts has just awarded the
Walnut Street Theatre a grant of $1,500
its for film programs.
The grant is intended for an experimental
film series. Starting in March, the series is
intended to encourage the making of feature
and experimental films in the area.
Samuels, Perlmutter Directors
Dr. Stuart Samuels and Ruth Perlmutter,
co-directors of the Walnut Film Center,
have put together a new fall series of programs
featuring a number of area premieres
and a number of "lost" films. The series,
culminating December 3 with the showing
of "Barry Lyndon," opened September 29
with the area premiere of Satyajlt's "The
Chess Players." Included in the series are
two films from Cuba, "The Teacher" and
"The Last Supper": "The Night of the
Counting of the Years," a 1969 Egyptian
film; an Austrian film, "Young Dr. Freud,"
and others from Russia, Sweden, England
and Spain.
Continuum, a continuing education project
of the Philadelphia area alumni clubs of
19 colleges and universities, will present a
film course at the Walnut Film Center
starting Monday (16). Called "Looking at
the Narrative Film—How To 'Read' A
Film," classes will meet for six consecutive
Monday evenings and will be taught by
center co-director Perlmutter. There will be
a lecture and discussion period after each
screening. The films will include "Sunrise,"
"Rules of the Game," "Hiroshima Mon
Amour," "Persona" and "Three Women."
A seven-part film seminar on environmental
problems called "Earth; Our Only
Planet," on successive Wednesday nights,
will begin at the Walnut Wednesday (18).
Cost for all seven sessions is $20 and the
films to be screened include "The River,"
"Valleytown," "Soylent Green," "Walkabout,"
"Red Desert," "Playtime," "The
Plow That Broke the Plains," "More Nuclear
Power Stations" and "Atom and Eve."
A special Walnut attraction this season
is the innovation of a sneak preview club.
Beginning Thursday (19), film buffs will
have the opportunity to catch previews of
major first-run Hollywod films on alternate
Thursdays at membership fee of $5.
At nearby Princeton, N.J., the McCarter
Theatre, also basically a legitimate theatre,
will provide a 1978-79 series of popular
films for weekend showings when the
theatre stage is dark. The Movies-at-Mc-
Carter series gets under way with a doublefeature
in "Annie Hall" and "Network."
Maryland Underskyers Facing Period
Of Decline in Atfendance, Income
BALTIMORE—The drive-in theatre—the
fastest growing segment of the movie industry
in the early 1950s, a period when television
was mounting its biggest challenge
to film houses—has fallen on difficult
times, according to Ted Shelsby of the
Morning Sun. His analysis of the situation
is reprinted, in part, below,
A Nationwide Problem
Across the country the number of driveins
is becoming smaller each year. From a
peak of more than 4,100 in the mid-50s,
industry sources say the number has
dropped closer to 3,000 today.
In Maryland there has been a decline
but not nearly that great, according to Leon
B. Back, president of NATO of Maryland
and general manager of Rome Theatres.
Back says that only three or four have
closed here since the early 1960s. Based
on his count, 46 still are in business. Just
as significant, however, Back cannot remember
a new one opening in the state
since 1964 when the Super 170 in Odenton
began taking in cars.
This contrasts sharply with what was
happening in 1951 when 828 drive-in facilities
were opened, according to U.S. Department
of Commerce records. The government
agency noted that 36 or more were
added in the first quarter of 1952, At that
time drive-ins accounted for 18 per cent
of all
theatres.
Technology Is a Friend
Underskyer owners admit they have
problems, but a good many are looking
forward to the future. Their optimism is
based on new technology which they feel
will revolutionize their industry and do as
much for them as the concept of multiplex
cinemas did for the indoor movie houses.
The most promising development is the
emergence of what is called a "lenticular"
screen, a screen capable of showing two or
more pictures at the same time.
Made up of thousands of small lenses
which can be adjusted to aim different pictures
at different sections of the lot, the
new screen will allow a theatre to show
a Walt Disney film and an X-rated film
simultaneously. "Two films will attract
more cars than one," said George A. Brehm,
an associate with the Edmondson Drive-In
in Catonsville.
Another plus for aiming the picture exactly
where you want could be the elimination
of complaints from nearby residents
who would rather their children did not
witness sexual activity on the screen. Such
concern has made it increasingly difficult
for a drive-in operator to obtain a license.
Back said, because "in most cases you need
a special authorization for a drive-in."
The trade association executive said the
new screen is still in the experimental stage.
The first demonstration is scheduled for this
fall. He quickly added: "But they've been
telling
us that for three years."
One big drawback, however, will be the
price. Back says it will be very expensive
and could run to $60,000 for a lenticular
surface against a $5,000 cost for the painted
steel screen presently in
use.
There are also new audio innovations.
The trend is away from bulky speakers
toward radio sound, in which the soundtrack
is transmitted directly though the
automobile radio. The car radio would receive
the sound from underground cables
when tuned to the correct frequency. About
one half of the drive-ins in this area already
feature this new system.
Back says the system improves the quality
of sound and solves the big problem of
speaker theft. "Over the course of a year,"
he said, "a theatre may lose 20 per cent or
more of its speakers. This is what made us
think about radio sound first," Not all
speakers are stolen, he noted. In many cases
the viewer forgets to return the speaker to
its
resting post before driving off.
Daytime Uses for Land
To improve their earnings, the outdoor
theatres also are looking for daytime uses
for their land. The Timonium Drive-In has
been one of the more successful at this. It
leases the land for $150 a day on weekends
to the operator of a combined flea market
and auto sales operation.
The Edmondson has run a weekend flea
market on its land for a number of years.
Brehm said it has proved very profitable.
He claims it will attract 300 dealers, at $5
each, and as many as 5,000 browsers, paying
a 25-cent admission charge.
While most drive-in owners are reluctant
to talk about their individual financial statistics,
one industry source said a good
operation in the Baltimore metropolitan area
will have sales of $5,000 to $8,000 a week
during the prime of the season and will net
between $25,000 and $50,000 a year. Sales
taper off to about $1,200 to $1,500 during
the off season which is marked by the opening
of schools and cooler weather.
Steady Young Audiences
Concerning film selection. Brehm said
"Blood Feast" was one of the big draws of
all time for his Edmondson. The theatre
brought it back for three consecutive years.
He attributed its success to the predominantly
young audience that frequents outdoor
theatres.
At the same time, drive-ins often sell out
for Disney films even though the company
required a nominal fee of 50 cents for
youngsters under 12 who normally are admitted
free of charge.
This is partly because drive-ins still are a
bargain for large families. Most owners
would be happy to attract even more family
business. They say concession sales,
which frequently account for 25 per cent
of nightly sales, always are greater at a
Disney picture where children consume
great amounts of hot dogs and sodas.
BOXOFTICE :: October 16, 1978 E-1

—
—
—
BRO AD\N Ay
gOXOFFICE MAGAZINE welcomes
conventioneers to the 1978 NATO convention
and the Motion Picture Pioneers
dinner honoring Dr. Jules Stein. We trust
that everyone will have an enjoyable and
productive time at both events.
In the midst of all this activity, it's
heartening to have the Post back on the
stands. However, the Times and Daily News
—as of this writing—are still locked in
litigation. Hopefully, their differences with
the strikers can be resolved shortly. We've
lost too many newspapers in this city and
the advertisers suffer along with everyone
else.
•
"Frank Simitia. Comin Home to the Big
Apple." is the way the great entertainer's
personal appearances at Radio City Music
Hall are being identijiecl. He will have ten
performances between Saturday (14) and
Sunday (22). Miss Diana Ross was there
Thursday (5) to Wednesday (11) and the
Thanksgiving-Christmas show begins November
2 with the arrival of Univer.sars
"Caravans" on screen and "The Nativity,"
the Hall's annual pageant, on stage.
•
Former actor Ben Lyon (husband of the
late Bebe Daniels and then Marian Nixon)
was in town recently and wanted to visit
the Booth Theatre, where he made his stage
debut in 1918, in Booth Tarkington's
"Seventeen." Edward Gorey, author of the
theatre's current occupant, "Gorey Stories,"
offered to play host to Lyon, who also was
head of casting for 20th Century-Fox and
is often credited with putting Marilyn Monroe
on the screen.
The Cine-Club has announced a French
Film Series for the fall and winter, screenings
to be held every Wednesday during the
day and evening at the French Institute/
Alliance Francaise, 22 East 60th St. Wednesday
(18), there will be separate .showings
of Georges Rouqiiier's documentary "Farrebique"
(1946) and Rene Allio's "Les Camisards"
(1970), both in French with English
subtitles.
•
Of particular interest is the tribute to the
great director Marcel Carne, who will appear
in person Wednesday, December 6
and Thursday, December 7. December 6
"Hotel Du Nord" (1938) with Annabella,
Jean-Pierre Aumont, Louis Jouvet and
Arletty and Game's first feature, "Jenny"
(1936), with Francoise Rosay, Albert
Prejean and Jean-Louis Barrault, will be
screened. Thursday, the films will be "Drole
de Drame" (1936), with Rosay, Jouvet,
Barrault and Michael Simon and "Juliette
ou la Cle des Songes" (1951), Gerard
Philipe, Suzanne Cloutier and Yves Robert.
All have English subtitles.
•
all
20 years and served as sales marketing
manager of the educational and industrial
division since 1972. Before that, he was
service manager for five years.
•
Lynn-Holly Johnson, 19, star of Columbia's
forthcoming "Ice Castles," appeared
at the official opening of the Rockefeller
Center Promenade's ice rink Tuesday morning
(10). She skated to the accompaniment
of an orchestra playing a special arrangement
of the love theme from the film, written
by Marvin Hamlisch with lyrics by
Carol Bayer Sager. Following her performance,
she was introduced to the press at
an informal breakfast.
The 1974 Novice Free Style Competition
figure-skating champion, Lynn-Holly was a
featured performer in her first year with
the Ice Capades. She makes her film debut
in "Ice Castles" opposite Robby Benson,
with Tom Skerritt, Colleen Dewhurst, Jennifer
Warren and David Huffman also in the
cast. Donald Wrye directed and wrote the
screenplay with Gary Baim. A John Kemeny
production, the drama about a girl from a
small Midwestern town who dreams of competing
in the Olympics will open in eight
cities at Christmas, with a national release
set for Febniary.
•
In the magazines: Films In Review for
October features career articles on two silent
screen stars, Dorothy Dalton (by DeWitt
Bodeen) and Hoot Gibson (by Buck Rainey).
The latter, one of this corner's favorites,
died in 1962. not 1960 as listed in the issue.
The silent classic "The Birth of a Nation"
(1915) is examined by Robert Wohlforth,
Anthony Slide reviews the Sinking Creek
Film Celebration in Nashville. Herman G.
Weinberg resumes as a columnist for the
magazine and the always-reliable Alvin
Marill looks at TV films based on athletes'
lives.
On showcase, as of Wednesday (11),
were "Foul Play," "Grease," "Revenge of
the Pink Panther," "A Wedding" (mini),
"Girl Friends" (mini), "The Boys From
Brazil" (mini), "Who Is Killing the Great
Chefs of Europe?", "The Big Fix," "National
Lampoon's Animal House," "Up in
Smoke" (mini), "Midnight Express" (mini),
"The Black Pearl," "Heaven Can Wait,"
"Goin' South" (mini), "Somebody Killed
Her Husband" and "Death on the Nile"
(mini ).
'Rocky ir Contest Winner
Will Get Role in Picture
PHILADELPHIA— Although the sequel
to "Rocky" is barely into production. Radio
WIP h«rc already has launched a contest
that will give the winner a chance to appear
in the picture which is scheduled to be
filmed here. At various times during the
next two weeks, the top-rated station will
announce a call-in period in which a person
Bernie Macklin has been appointed vicepresident
of sales for the Eastern region
of Movielah, Inc., it was announced by
Saul Jeffee, chairman and president. Macklin
has been with Movielab for more than
will get a chance to read a line from the
script.
Brazilian Boys Hit
Heights in Big Apple
NEW YORK— 20th Century-Fox's "The
Boys From Brazil" debuted at the Ziegfeld
with a fantastic 430 to take top honors.
Eased into second spot for the first time in
its four weeks at Cinema 1 was "Days of
Heaven," a nice 310. "No Time for Breakfast"
moved down a notch to third place,
earning a 235 in the fourth session at 68th
Street Playhouse. From third to fourth spot
went "Bread and Chocolate," an 1 1th round
200 at the Little Carnegie.
"Goin' South" and "Autumn Sonata"
loomed as winners in their openings.
On showcase, the action went to "National
Lampoon's Animal House," "Foul Play,"
"Grease," "Who Is Killing The Great Chefs
of Europe?". "The Big Fix." "Up in
Smoke," "Interiors," "Midnight Express,"
'The Black Pearl," "Heaven Can Wait" and
"The Boys From Brazil" (on mini outside
of Manhattan).
(Si.
3), 4th
6ih
ie—Bread and Chocolate
(World Northal), 11th wk
B8th Street Playhouse No Time for Bieakiast
(Daniel Bourla), 4th wk
Ziegtield The Boys From Brazil (20th-Fox)
Five Newcomers on B'more Screens,
But "Animal House' Still Draws Big
BALTIMORE—A spate of new product
appeared on area screens during the week.
However, an "oldtimer," "National Lampoon's
Animal House," continued to outscore
all others with a foamy 250 in its
ninth semester at the Liberty.
Newcomers were the Farrah Fawcett-
Majors-starrer "Somebody Killed Her Husband"
which shot a 65, Woody Allen's
intense "Interiors" which celebrated an even
100, "Piranha" which bit off a score of
average, Cheech and Chong's "Up in
Smoke" which inhaled a solid 200 and the
Dean Jones-as-Chuck Colson film "Born
Again" which prayed for and got a 125.
Cinema I Westview II Somebody Killed Her
Husband (Col), Isl wk 65
Cinema II—Interiors (UA), 1st wk 100
Glen Burnie Mall—Grease (Para), 8th wk 90
Liberty I—National Lampoon's Animal House
(Univ), 9th wk 250
Playhouse Dear Inspector (S'R), 8th wk 80
Drive-In Piranha (New World)
Super 170
Isl wk 100
Towson Westview IV—Bom Again (Emb),
l,t wk 125
200
1st wk
Australian Film Festival
Set for NY Nov. 27-Dec. 2
NEW YORK — The Australian Film
Office will sponsor the first Australian Film
Festival in America with a showing of 12
feature pictures made in that country. The
festival is set to run at Lincoln Center
Library November 27 through December 2.
it was announced by Sam Gelfman, president
of the AFO.
Gelfman said the films chosen for the
festival are representative of the Australian
film industry over the past eight years, a
period which, he added, is considered a
"renaissance in Australian films."
E-2
BOXOFFICE :: October 16, 197S

m:"£'
R.S.V.P.
Tom
Gaughran
212-489-8130
BOXOFnCE :: October 16, 1978

NORTH JERSEY
^gatha Christie's
"Death on the Nile" was
held for a third week in exclusive area
engagements at RKO-SW's Quad in Paramus
and GCC's Menlo Park Twin in Menlo
Park, while "The Boys From Brazil" entered
a second week of exclusive area showings,
also at the Paramus Quad and Menlo
Park. Also in it's second week is "Midnight
Express," being shown at Loew's Route 18
Twin in East Brunswick, as well as RKO-
SWs Quad in Paramus. Among other exclusive
showings in this area are "Goin'
South," starring Jack Nicholson, in it's second
week at GCC's Totowa Cinema in Totowa;
"Interiors," held for a second week
at GCC's Blue Star in Watchung, UA's
Bellevue in Upper Montclair and Century's
Twin in Paramus," and "Girl Friends,"
which entered a third week at GCC's Essex
Green in West Orange.
The Pix in Jersey City, operated by Robert
Steinberg for the past several years, recently
closed its doors permanently, with a
lack of film product being given as the
reason for the shuttering. Originally opened
in 1938 by Steinberg's father Al, the 600-
seat Pix was one of the most popular neighborhood
theatres in Jersey City for many
years. The house was remodeled and renovated
in 1952, and even boasted a large TV
set in it's main lobby for patrons to watch
while waiting for the start of the theatre's
shows. In recent years the Pix fell on hard
times and was forced for economic reasons
to turn to a policy of X-rated films. When
the continuance of the X-rated shows
brought protests
from area residents as well
as the city government, Steinberg switched
to action-type and black-oriented films. This
policy, too, failed, and even lower admission
prices did not rectify
the situation.
General Cinema Corp.'s Palace in Orange
is closed once again and. once again, the
announced reason is a lack of film product.
The 700-seat house had been closed for a
period of about 5 weeks for the same reason
in March and April of this year. GCC officials
were quick to point out that the present
closing is temporary, and the theatre will
reopen as soon as suitable product is available
and can be booked. Bob Philips is manager
of the Palace.
Loew's Theatre in Newark, whose once
brightly lit marquee proudly proclaimed
some of the finest vaudeville talent ever to
have trod the boards, presently is being demolished
to make way for a parking lot. The
2,760-seat house, originally opened in 1922,
has been dark since April 1977. According to
Ann Bontempo, a Loew's public relations
executive, the Loew's in Newark was "the
big vaudeville theatre" in this area, long
before it became a film house. Miss Bontempo,
who has been with Loew's the past
45 years, got her start at the Newark house
as an usherette when she was 15 years old.
She recalled that in 1939, there were lines
"completely around the block" when the
theatre, located at Broad and New Streets,
was one of four theatres in the country to
show the premiere of "Gone With the
Wind." Despite numerous attacks by vandals
during the time it had been closed.
Loew's still had a huge bronze-coated chandelier,
two marble fountains on the mezzantine
and marble walls with ornate fixtures,
all intact when the bulldozer arrived.
However, these were destroyed with the rest
of the three-story brick structure because
labor costs to remove them were prohibitive.
The Loew's property had recently been
purchased by the 643 Broad Street Corp.,
headed by Lowell Harwood, from a private
owner for an undisclosed sum. Harwood
said the parking lot would be temporary,
and that his corporation eventually intends
to turn the site into office and commercial
space.
Joseph Friedman, executive director of
the New Jersey Motion Picture and Television
Development Commission, has announced
that shooting has begun on "The
Amityville Horror." The suspense film will
be on location in Toms River on the Jersey
shore for a period of about 42 weeks. Of
all the films shot in New Jersey, at least
partially, during the year that the commission
has been active, only one has been relea.sed
thus far. that being "Eyes of
Laura Mars," scenes of which were filmed
in Newark. According to Friedman, "Slow
Dancing in the Big City" probably will be
the next "New Jersey" film to be released.
Most of the movie was shot in Jersey City.
Quartet Films, Inc.
is pleased that its first year has
provided exhibitors with two
outstanding boxoffice films:
[i?o"u^'h s CAT^
MQIJSE
and
starring
Marty Feldman
Sales Manager, Martin Grasgreen, (212) 867-9780
Contact now for playdates
BOXOFFICE :: October 16. \97H

KEY FILMS, INC.
812 NORTH HIGHLAND
HOLLYWOOD, CALIFORNIA 90038
C213] 464-3303
Carson Accessory Co.
81 2 North I lighhnd Avenue
I logwood. Cahjom:a 90038
(213) 464 3150

|
WASHINGTON
J^ATO of Washington met Tuesday (3)
the Washington Golf and Country
Publicity; Doug Potash. United Artists;
Mike Fillman, Ray Thompson & Associates,
advertising agency, and secretary Fritz
mnnnzznizzzn
RELAX
MR. EXHIBITOR! B
at
Goldsmidth, Avco Embassy, who recorded
the minutes of the meeting.
Club. At the top of the agenda was the
Ken Perkins, new manager of General
election of officers for 1978-79. Lloyd
Wineland jr.. chairman of the nominating
Cinema Corp.'s Jennifer Twin theatres, was
transferred from Boston supervise the
to
committee, presented the following slate
which was elected unanimously: chairman
Wisconsin complex, which is equipped with
the four-track Dolby stereo. Perkins is
held Monday (23). The guests, whose invitations
were nontransferrable, will be treated
to a private screening and reception,
starting at 7 p.m. Marquee is the entertainment
channel for the AmVideo Corp., cable
system. It is the only local pay-TV station
and is based in Rockville, Md.
Carol Channing presented her 1,000th
performance of "Hello, Dolly" at the National
Theatre Thursday (5) evening to braves
and a thunderous standing ovation at
the final curtain. Ms. Channing was the
luncheon speaker at the Woman's National
NOW OPEN
NORFOLK
ything for the theatre
... but the film!
Democratic Club the following Thursday
(12). "Hello, Dolly" opened at the National
September 28, and will run through November
12.
Paramount Communications has produced
a 10-minute short, "American Montage,"
which is
a kaleidoscope of images of
the U.S.A. Playdate requests for the freeloan
35mm sound-and-color film should be
sent to ModemCinema 35, 2323 New Hyde
of the board. Marvin Goldman, president
pleased that the Jennifer's Christmas attraction
will be "Superman." The Warner Bros, 11042 or phoned into ModernCinema's the-
Park Rd., New Hyde Park, New York
of K/B Theatres and National Ass'n of Theatre
Owners president; president of NATO
release is due to premiere at the Kennedy atrical booking centers in Hyde Park, Atlanta,
of Washington. R. Wade Pearson, vice-president
Center December 10. "Interiors'" and "National
Dallas or San Francisco.
of Neighborhood Theatres; vice-pres-
Lampoon's Animal House" are the
current features at the Jennifer and both
are "doing great," exclaimed
SyRACUSE
Perkins.
ident, Ted Pedas, co-owner of Circle Theatres;
treasurer, Ned Glaser. vice-president
of Roth Theatres; secretary, Lloyd Wineland
in, Wineland Theatres, and assistant Farhang Esfandiary, former manager of
secretary, Mel Minter, district manager for the Jennifer, is in charge of General Cinema ^he Syracuse Landmark Theatre, formerly
American Multi Cinema, which is headquarted
in Kansas City, Mo.
Va.. where GCC has two additional audi-
Corp.'s Springfield Mall 4 in Springfield,
Loew's, will receive $77,000 through
an agreement with the theatre corporation
toriums under construction. The new twin
The Variety Club of Washington, of
and the department of community development.
The grant is part of a downtown pre-
complex is expected to be completed in
which John G. Broumas of Showcase Theatres
early spring, thereby having six screens in
is chief barker, had its regular monthservation
fund. will be used for
operation . . . Ivan Gehman, based at Cherry
Hill, N.J., is GCC's district film buyer
ly board meeting at Neighborhood Theatres'
rehabilitation of exterior portions of the
The money
Northern division office in Falls Church,
building, foundation repairs and general
Va., Wednesday (4).
drainage,
cludes Maryland and Virginia.
Broumas,
Among the board members
mechanical, electrical and air-conditioning
for the Washington exchange, which in-
systems work.
in attendance in addition to
who hosted the confab, were Dick Dacey,
Roth
The Marquee Television Network issued
invitations to a "Spectacular Evening in
Allied Artists; Paul Roth, Theatres;
Ernie Johnston, Johnston Advertising and Paris" at the La Fleur Restaurant, to be
A new concept has been initiated by the
same Landmark: a "lunch-box theatre" for
downtown workers. Local performers gave
shows Monday (2) through Friday (6) during
noontime, enacting scenes from contemporary
stage productions. Lending the performers
were the Syracuse Musical Theatre,
the Upstate Showcase, the Syracuse Theatre
Wing and the Contemporary Theatre
of Syracuse. Patrons brought lunches ard
beverages were made available in the theatre.
Performances took place in the grand
promenade of the upper lobby.
"Death on the Nile" opened strong September
29 at the Cinema East . . . Farrah
Fawcett-Majors, however, showed no legs
as her "Somebody Killed Her Husband"
bowed to sparse audiences.
Three Cinema National Theatres houses
are closed until new product is available
for Thanksgiving or Christmas. They are
the Genesee, Tri-County Mall and Cinema
North. Cinema National did the same thing
last
year.
—
No more running through airports
for your accessories.
UTA delivers them on time.
Ask any theatre about
UTA'soccessop/ service.
1658 Cordova Street, Los Angeles Colit 90007
Contact: ARMANDATAMIAN
213-734-0510
TTTTTITllTITTtTII I 7TITTTTT
STANDARD
THEATRE
SUPPLY
COMPANY
Call Dan Light, 1540 Norvie
e., Norfolk, VA 23513
(804) 855-8029
WE MEED HELP! !
NaUonal organization wants \o hire one good
theatre supply management trainee for this
area—theatre supply sales, theatre management
and/or technical experience In theatre
operations a real plus for this position
good starting salary—excellent bonus paid
for outstanding performance—car—travel expenses—hospitalization
and fine retirement
plan. Call collect, (212) 245-6900 or send
resume to: Dan Miller
1600 Broadway
New York, New York 10019
P. S. Vou can alio see me at the New York
NATO
October 16, 1978

BOXOFFICE :: October 16. 1978 E-7

.
Repertory Film Format Taps Potential
And Finds Big Audiences, Acceptance
PHILADELPHIA—Local area theatres
are beginning to pay attention to the commercial
potential of the increasing number
of film buffs by borrowing a note from the
libraries, museums, youth centers and college
campuses and offering repertory film
packages. Highly successful and generating
a great deal of interest is the series of ten
movie classics sponsored by Benson &
Hedges lOO's at General Cinema Corp.'s
Walnut Mall Cinema located near the University
of Pennsylvania campus.
Benson & Hedges Sponsor
Benson & Hedges, a division of Philip
Morris cigarets, staged an all-out promotional
campaign to launch the series— giving
it all the consideration that goes with the
opening of a top Hollywood production.
The campaign was planned and conducted
by Al Gold, of the Bortnick Agency, a local
independent advertising agency active in the
film industry.
In advance of the opening of the classics
series, a lavish press reception and luncheon
was hosted at Stanley Green's Hollywood,
the center-city restaurant with a
movieland motif. Guest of honor was veteran
Sam Jaffe, who was accompanied by
his actress wife, Betty Ackerman. A trailer
on the film favorites with Henry Fonda as
commentator was screened in the restaurant.
Also attending to help kick off the series
was film critic Arthur Knight, director of
the 100 Classics Film Series for Benson &
Hedges.
To promote the opening of the 100
Classics Film Series, which started with "On
the Waterfront," an open casting call was
put out for people to attend the first performance
dressed as their favorite Hollywood
celebrity, past or present. The first
100 who showed up in costume at the Walnut
Mall Cinema's parking lot were given
a special treat. They were given a plush
limousine ride around the block to the
theatre and a red carpet welcome by Fast
Eddie Greves. local KYW-TV personality,
free admission to the theatre and a commemorative
T-shirt.
films for the entire fall season. A threemonth
calendar through December, with almost
100 selected films in the series, offered
a wide variety of gems ranging from "Cabaret"
and "Casablanca" to "King Lear" and
a Marx brothers double-feature. With admission
at $2.50 for adults and children
under 12 at $1.50, it's a double-feature each
day, two performances nightly and matinees
added on Saturday and Sunday.
Excepting the Tuesday features, each film
program plays for two days. The only features
not doubled are "Seven Samurai,"
"Cabaret." "That Obscure Object of Desire,"
"The Men," "Equus," "King Lear,"
"Cries and Whispers" and "The African
Queen." An attractive calendar suitable for
hanging at home or office, listing all the features
in the rspertory series, was issued by
the
theatre.
Week-Long Festival
The Woodcrest Cinema, across the river
at Cherry Hill, N.L, in the Woodcrest Shopping
Center, offered a "Week-Long Film
Festival" with classics each day. Admission
was $2 for adults and $1 for children for
Takes 100-Cents Admission
the showing of single features twice nightly.
Titles included "Carnal Knowledge,"
Other features in the 100 classics Film
Series, which took a 100-cents admission
"Every Little Nook and Crannie," "Feillini's
8'/^," "Woodstock," "Two Women" and
ticket, included "To Catch a Thief," "Gunga
Din," "All About Eve," "All the King's
Test." Saturday, it
James Bond double-feature with "Goldfinger"
Men," "Born Yesterday," "Gilda," "Swing
"Rabbit For the was a
and "From Russia with Love," and
Time" and "How Green Was My Valley."
The Baederwood Theatre, located in the
the boxoffice tab was hiked to $2.50 for
suburban Baderwood Shopping Center in
adults and $1.50 for children.
Jenkintown, Pa., has turned to repertory
Aingie Dickinson and Lino Ventura will
star in
"Labyrinth."
Mr. Exhibitor . .
FREE SHORT SUBJECTS FOR YOUR THEATRE
For your convenience we maintain national distribution with established
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NAME.
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BOXOFFICE :: Oclober 16. 1978

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BOXOFTICE :: October 16, 1978

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BOXOFnCE :: October 16, 1978

CENTURY
nowdoes it
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You get your projector and reproducer outof-the-box
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Your prints are treated to the tenderest loving
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Century's "all in 1" design is one of the nicest
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Albany Theatre Supply Co.
443 North Pearl St.
Albany, New York 12204
Phone: (518) 465-8894
Capitol Motion Picture Supply Co.
630 9th Avenue
New York, N.Y. 10036
Phone: (212) 757-4510
Joe Hornstein Inc.
341 West 44th Street
New York, N.Y. 10036
Phone: (212) 246-6285
Theatre Equipment & Service Co.
100 LIghthill St.
Pittsburgh, Pa. 15233
Phone: (412) 322-4600
BOXOFFICE :: October 16, 1978
Standard Theatre Supply Co.
107 Sudbrook Lane
Baltimore, Md. 21208
Phone; (301) 484-3155

PHILADELPHIA
gteve Martin, one of the hottest tickets on
the concert and club circuit, will make
his last public appearance for the coming
year at the Resorts International Hotel
Casino. He then will work exclusively on
feature films, comedy albums and TV specials,
according to Tibor Rudas, entertainment
producer for the Atlantic City. N.J.,
gambling casino. Martin will perform here
the last five nights of the year, including
New Years Eve.
Larry Rosenfeld, Northeast regional
publicity and advertising manager for American
International Pictures, already has
launched his promotional campaign for
"Force 10 From Navarone," which is scheduled
for Christmas release. He is distributing
special one-sheet advance posters on the film
to area exhibitors.
Guest stars will be lighting up the War
Memorial Building in Trenton, N.J., as the
Garden State Theatre Organ Society schedules
a series of five organ concerts for the
1978-79 season featuring the restored Lincoln
Theatre organ. The organ was saved
by the society when a local bank purchased
the vacant Lincoln Theatre in 1976 to be
torn down for a parking lot use.
In addition to a series of concerts, there
be an evening of rare films of jazz performers
will
during Jazz Week in
Monmouth
~
V:
County to be observed November 15-19 by
the Monmouth County Library system in
Shrewbury. N.J.
Lois Miller McGill, who was organist at
Loews Theatre in Pittsburgh, Pa., before
becoming official organist of the world's
largest pipe organ at Atlantic City's Convention
Hall, died at the age of 77 at the
Meadow Lakes Nursing Home, Hightstown.
N.J. She was known professionally as Lois
Miller.
Irv Blumberg, promotion chief for Warner
Bros, here, arranged for press interviews
fo Robert Mulligan, director of "Bloodbrothers."
in advance of its opening at the
Fox and other area theatres.
and
Linda Goldenberg, regional publicity
promotion director for Columbia Pictures,
hosted a special invitational preview of
"Midnight Express" at the Top of the Fox
Screening Room.
For the area showing of "Coin' Coconuts,"
the Weissman-Gross Agency here had
the N. Barsky & Sons jewelry store in center
city display a simulated ice cream sundae
made up with diamonds. All those coming
to the store to see the "cream of ice" diamonds
received a free cone of "Nutty Coconut"
ice cream created especially for promotional
tie-in purposes by the Baskin &
Robbins ice cream store chain.
^?^s^«^«^^s^^?^f?^
The city council in Long Island, N.J., has
formally announced its intention to award
a cable television franchise to Mid Jersey-
Futurevision Cable TV of Eatontown.
Friends. Awards, Memories
At George W. Tice Fete
PITTSBURGH — Several friends from
throughout the region turned out to honor
George W. Tice on the observance of the
60th anniversary of his service in the motion
picture industry, his 75th birthday and his
tenth year as president of NATO of Western
Pennsylvania.
The dinner party was held at Greentree's
Marriott Inn Sunday evening (8).
Entertainment included a version of
Frank Klingensmith and David Bird's
"Flicks" and a slide show titled "The Life
and Times of George Tice in the Motion
Picture Industry," narrated by George Pappas
and Helen Louise Trautman.
Jacques Kahn was emcee and toasts were
given by David Brown, surviving member
of the original Variety Club of Pittsburgh;
George Saittis, former partner with Tice in
exhibition; Deane Martin, projectionist;
George Tice jr., only son of the guest of
honor; Donald Ross and Martin Torreano,
lATSE Local 171 members, and Joseph Zeycheck,
representing congressman Joseph M.
Gaydos.
Plaques were presented to Tice by the
national NATO organization and by lATSE.
Other gifts included a check from the local
NATO board, presented by Ted Manos.
Meercy Braff Weiner, recently retired
NATO of Western Pennsylvania executive
secretary, coordinated the program and
headed the committee which included her
husband Marvin, Helen Louise Trautman,
Frank Lewis, George Pappas, Steve Rodnok,
George Saittis and Michael Cardone.
One of the highlights of the evening was
a recorded message from Tice's mother who
is nearing the age of 100.
Tice said he hopes to continue his service
to the "interesting and wonderful" motion
picture
business.
/7^^
BOUNCE!
SEEKING DISTRIBUTION SUPPOBT
Will BE »T NATO CONVENTION
FOR INFORMATION CALL
LEONARD KIRTMAN, PRES
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450 MAIN STREET
NEW ROCHELLE, N V 10801
19141 576-3330
Variety Club of Pittsburgh
To Hold 52nd Annual Dinner
PITTSBURGH—Variety Club Tent 1
will
stage its 52nd annual banquet Friday, November
10 at the Holiday House here.
Cocktails will be served at 6:30 p.m. and
dinner will begin at 8.
Phyllis Diller will headline the entertainment
portion of the evening.
Reservations now are being acccepted at
$15 by secretary Nancy Prince at (412)
281-1163.
New Mall to Include Cinema
CLARKSBURG, W. VA.—The 650,000
square foot Meadowbrook Mall, costing
upwards of $30,000,000, will include a
modern theatre along with over 90 retail
stores. The 100-acre property at the Interstate
79 intersection near Bridgeport, and
close to the covered bridge over Simpson
Creek, will have groundbreaking soon.
Opening is planned for 1980.
E-14 BOXOmCE October 16, 1978

A FILM FOR
EVERY AUDIENCE
...AN AUDIENCE FOR EVERY FILM
NOW IN RELEASE:
Seniors
Texas Detour
Blue Sunshine
Godzilla on Monster Island
Roseland
Operation Thunderbolt
Bruce Lee: The Man /The Myth
Dynasty
Poco
Aces High
Soul Brothers of Kung-Fu
OCTOBER -NOVEMBER
Jacob Two-Two
Meets The Hooded Fang
Elmer
Young Marilyn/
Emanuelle's Holiday
NOVEMBER -OECEMBER
Magee And The Lady
Fists Of Bruce Lee
OECEMBER-JANOARY
Chinatown Kid
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BOXOFHCE :: October 16, 1978 E-15

. . . impressions
. . "The
BUFFALO
^n exhibition, Theatre Art in Buffalo, was
offered in the Burchfield Center as part
of the Buffalo Fall Festival and the Salute
to the Arts Week. Monday (2) through Sunday
(8). The exhibit will continue through
November 26. Works of art represented are
connected with outstanding theatre personalities
and productions of Buffalo's legitimate
theatres between 1837 and 1978. In
the collection are portraits of Katherine
Cornell. Sarah Bernhardt and Jenny Lind
of Tifft Farm" will be
shown Sunday (29), followed by a reception,
at the Tifft Farm, which is sponsoring Artists
Month in October with workshops dedicated
to the arts.
"Interiors," which Woody Allen wrote
and directed but in which he does not act,
opened Wednesday (4) at the Thruway Mall
Cinema exclusively . . . "The Boys From
Brazil" with Gregory Peck, Laurence Olivier
and James Mason opened an exclusive
engagement Thursday (5) at the Holiday
One Theatre ... "A Wedding" started
Wednesday (4) at the Amherst and Thruway
Mall Cinema . Big Fix" with Richard
Dreyfuss started Friday (6) at the Como
8 and Eastern Hills Mall Cinema . . . "Renaldo
and Clara" with Bob Dylan and Joan
Baez started Friday (6) at Como 8.
"Madame Rosa," with Simone Signoret.
started Wednesday (4) at the Maple-Forest
"Who Is Killing the Great
Theatre . . .
Chefs of Europe?" started Friday (6) at the
Boulevard Mall and Holiday theatres . . .
"Going" South" with Jack Nicholson started
Friday (6) in Holiday and Eastern Hills
Cinema theatres.
Tiie
1942 Gene Kelly-Judy Garland-starrer
"For Mc and My Gal" was presented
Wednesday afternoon (4) in the newly renoand
we do it best.
CHinmnn kricgcii
516 569-1990
vated Shea"s Biiffalo. The showing was cosponsored
by the Friends of the Buffalo
Theatre and the Mayor's Office for Senior
Citizens. Admission was $1. "For Me
and My Gal" was intended to open a series
of films oriented toward senior citizens and
will run on an every-other-week basis. No
other titles have been announced.
University of Buffalo series: Sunday (1)
Eastwood's "The Gauntlet"; Tuesday (3)
Lubitsch's "Ninotchka" (1939) and "Desert
Victory"; Wednesday (4) "The End of St.
Petersburg" and Losey's "Modesty Blaise"
(1966); Thursday (5) "Why We Fight; Prelude
to War," "The Nazi Strike," "Divide
and Conquer" and Lindbloom's "Summer
Paradise" (1977), and Friday (6) "The
Rocky Horror Picture Show," "Summer
Paradise" and Jarman's "Sebastians" . . .
Albright-Knox film series: "A Man and a
Woman" (1966), Thursday (5) and Friday
(6) . . . French Cinema of the Seventies
series: Claude Chabrol's "Nada" at Daemen
College.
The series of silent films and early talkies
in the Buffalo and Erie County Historical
Society for the month of November will include
the 1932 "Dark Horse" with Warren
William and Bette Davis and the 1939 "The
Great Man Votes" with John Barrymore.
"Classic Romances" is the theme of the
1978-79 film series sponsored by the Junior
Group of the Albright-Knox Art Gallery.
The inclusion of John Wayne in such a
series might seem a bit strange, but he did
star with Claire Trevor in the 1939 "Stagecoach,"
one of the great Western adventureromances,
to be screened in December. The
films will be shown the first Thursday and
Friday of each month in the gallery at 1285
Elmwood Ave. Tickets for non-members are
$11 for the full series and $8 for members.
No tickets are sold for individual dates. The
future schedule: November 2-3, "A Streetcar
Named Desire" (1951); December 7-8,
"Stagecoach" (1939); January 5-6, "Ninotchka"
(1939). the only film in which Greta
Garbo laughed; February 1-2, "Phaedra"
(1962) with Melina Mercouri. and March
1-2 "Pride and Prejudice" (1940) with
Greer Garson and Laurence Olivier.
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Janet Leigh, stage and film actress, will
be parade marshal for the Renaissance Parade
that will help celebrate the opening of
the new Buffalo Convention Center, Friday
(20). She replaces Buffalo Bob Smith, master
of ceremonies on the old Howdy Doody
Show, who was forced by ill health to cut
back on his activities.
Stage and film star Jon Voight, Broadway
columnist Jack O'Brian, U.S. Senator Daniel
P. Moynihan. New York State Arts Director
Robert Mayer and Buffalo's grand old
man of burlesque Dewey Michaels were on
the guest list for the grand opening of the
new Studio Arena Theatre Friday (6).
Three Cuban films were shown at the
Niagara Branch Library, in a series beginning
Friday (6) with "Lucia," which depicts
the role of women in
three different periods
of Cuban history. Saturday (7) there was a
showing of "The New School," which deals
with the development of the educational
system in post-revolutionary Cuba. The series
closed Friday (13) with "The Other
Francisco," a film about 19th century slavery
in the Americas. Soundtracks were in
Spanish, with English subtitles. The series
was sponsored by the Puerto Rican-Mexican
Cultural Institute.
Hollywood hoopla invaded the culinary
field with the local opening of the comedymystery
"Who Is Killing the Great Chefs
of Europe?" In what was billed as a "public
pasta party," Santora's La Stanza moved
ovens into the lobby of the Boulevard Mall
Cinema Friday (6) through Sunday (8) to
offer theatre patrons tantalizing pasta and
pizza to complement the gourmet fare on
the screen. And in the Holiday Theatre
complex, the "Great Chefs of Buffalo" were
invited to a "chefs' survival luncheon" in the
adjoining Aerohead Restaurant at noon Friday
(6). followed by a special screening of
the new film.
Farrah's 'Somebody' Finds
A Single Friend in Philly
PHILADELPHIA—With all but one of
the local media critics turning thumbs
down on "Somebody Killed Her Husband,"
Sameric Theatres, which opened the film at
its Duke Theatre here and other area houses,
made certain that Joe Baltake's lone voice
of approval wasn't lost. The Daily News
critic was in a minority of one by finding
the film to his liking.
To make sure the note of approval went
beyond those reading his review, Baltake
tape recorded some of his words of praise.
And as a teaser to get the words heard,
ads in the newspaper suggested. "For
a good time the movies, call Joe Baltake
at
at 215-854-2635."
C UVERA91A IS VI SHOW
BITSUVESS LV HAWAII TOO,
Wlicn you come to Waikiki,
don't miss the famous Don Ho
Show ... at Cinerama's
Reef Towers Hotel f
E-16 BOXOFFICE :: October 16, 1978

^^g^©g[^f-0[^?gfS^^ PO(S (S®^, r^
©
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Nou; t(i
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Samuel M. Sherman, president
Dan Q. Kennis, chairman of the board
A! Adamson, executive vice president
Joel Deitch, vp & general sales manager
(4
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BALTIMORE
p
services . . .
H. Durkee Enterprises rented the facilities
Cohen of R/C Theatres. Fred Schmuff and
Frank H. Durkee III of F.H. Durkee Enterprises
of the Liberty Twin in Randalls-
town to a local synagogue for High Holiday
and Leon B. Back, general manager
Rex Harrison and Claudette of Rome Theatres and president of NATO
Colbert will appear in "The King Fisher" at of Maryland. Back arrived Saturday (14)
the Mechanic Theatre from Monday (16)
through November 14.
Robert Horton and his wife Marilynn
have won rave notices for their performance
in "Same Time. Next Year" at the Limestone
Valley Dinner Theatre. The show will continue
through Sunday (22). Among Horton's
recent motion picture credits are "The Battle
Beyond the Stars," "The Dangerous
Days of Kiowa Jones," "The Spy Killer"
and "Foreign Exchange."
Don Wall writes in his "Cinema Scene"
column: "Praise by many local veterinarians
(mow that's a new way to sell a movie to the
public) has racked up a staggering claim
that 'All Things Bright and Beautiful' is a
"must see' film. Moreover, according to
Sieve Graham, acting director of the Baltimore
Zoo, the film 'beats Disney by a mile.'
An audience which attended a special preview
of the film recently went away from
the screening harking the joyful qualities of
Among the contingent of local theatre
people who are attending the NATO convention
in New York City are Irwin R.
NOW OPEN
BALliMORE
Everything for the theatre^
...but the film!
to
attend committee and board of directors
meetings prior to the general conclave.
A special screening of "Born Again" from
Avco Embassy was held at the Mayfair Theatre
recently. Hosted by Bishop Naomi Durant,
emcee of a religious show on WEBB
Radio, the Robert Krieger Advertising
Agency-engineered event was attended by
a number of overtly enthusiastic clergymen.
Well-known disc jockey "Hot Rod" also was
on hand.
James Michener was honored by the Advertising
Club of Baltimore at a September
27 luncheon at the downtown Hilton Hotel.
His most recent book is "Chesapeake." He
spoke about his reasons for writing about
Five new films bowed here Friday, September
29: Cheech and Chong's "Up in
Smoke" at the Carrolltowne, Perring Plaza
Cinema, Hippodrome, Northpoint Plaza,
Ritchie Cinema and Westview; "Death on
the Nile" at the Cinema Security Square
Mall, Cinema York Road, Ritchie Cinema
and the Movies; Woody Allen's "Interiors"
at the Cinema II, Pikes and Rotunda Cinema;
"Born Again" at the Campus Hills
Cinema, Carlton, Jumpers Cinema, Mayfair,
Reisterstown Road Plaza, Towson and
Westview. and "Somebody Killed Her Husband"
at the Jumpers, Cinema I, Westview
Perring Plaza Cinema and Patterson.
"Piranha" opened September 27 at the
Arcade, Boulevard, Campus Hills Cinema,
Grand and the Northpoint, Shore, Super
170 and Timonium drive-ins . . . The Morning
Sun advertised a special at the bazaar
which was held in the Carrolltowne Shopping
Center. Free passes to the Carrolltowne
Cinemas I & II were given away durimg the
Donor Gives New Theatre
To Atlantic Film Society
ATLANTIC CITY. N.J.—The location
of the Atlantic Film Society in the warehouse
of Gordon's Alley, a pedestrian mall
complex always has been a unique feature
of the society's subscription film series. Its
uniqueness and that of its film programs impressed
at least one anonymous patron to
the extent that he proved to be a "patron
saint" for the society. He donated funds to
convert the society's screening room into a
conventional motion picture theatre.
Marsha Reichert, film society spokesperson,
said the anonymous benefactor's
donation will help the nonprofit organization
convert the warehouse facility into a
70-seat theatre. She declined to say how
much the donor was providing.
The existing projection booth is being
enlarged to accommodate two 16mm film
projectors, she said, and new wiring and
the Chesapeake Bay. "I first saw the bay in
1927, when, as a student from a small Pennsylvania
college, I traveled its waters on
someone else's boat," he said. "Now, I figured,
if I could make a good story about the
bay, everyone who owns a boat would buy
it. And if I made the early chapters interesting,
all the guests on all those boats would are from the old Carlton Theatre in nearby
lights are being installed. Most of the chairs
the picture. The general testimony was that
the film is 'warm, sensitive family entertainment'
and that it will 'appeal to animal forced to buy copies for all the guests, then ones were obtained from Carnegie Hall in
steal a copy. And if the boat owners were Pleasantville, N.I., and a few new velvet
lovers of all ages.' Indeed, the film is precisely
what the preview audience exclaimed. second home is in St. Michaels. Md.. stated The society, which opens its new season
I would be successful." Michener, whose New York City.
But, unless you happen to be easily satisfied he liked everything about Maryland but this week with the Canadian film "Outrageous!",
was formed three years ago at the
with simplistic, pleasant entertainment, you one—beer cans.
shouldn't be guided to believe 'All Things
resort to present public showings of films
Bright and Beautiful' is the outstanding
that area commercial theatres usually don't
movie some people say it is. It's mice. Nothing
more and nothing less."
The films are scheduled for runs of two
consider as part of their regular fare.
or four evenings and tickets are sold on a
subscription basis. For the entire series of
16 films for the 1978-79 season, the price
is $25. Mini-series for any five film programs
are $10. Any remaining single tickets
are sold at the door.
The films in this season's series run the
gamut from the rarely screened American
classics "A Face in the Crowd" and "Notorious,"
to such foreign films as "One
Sings, the Other Doesn't" and "Murmur of
the Heart." to a Beatles extravaganza titled
"The Beatles Around the World."
STANDARD
THEATRE
SUPPLY
COMPANY
Call Bob Roth. 107 Sudbrook
Lane, Baltimore, Md. 21208
(301)484-3155
BOXOFFICE :: October 16. 1978

Cbolution Cnterpris^es^ (Sajette
/PLUME X NO. XX OCTOBER, 1978
ALDO RAY STARS IN X-RATED MOVIE
SWEET SAVAGE
lay Says Role An Adventure
III a lantastic- f'i\ c-paur maua/iiu' aitirlc i I'hotopl.ix \i,m,i^
inc. Aldo Ha\ states ,.p,,nl\. 'I dul it Ini tl„> iKentnreol it.md
avi' IK) ap..l,,m

. . Theatres
PITTSBURGH
Mine Academy Award-winning films are
featured on the October repertory slate
at the Playhouse . . . "The Big Fix" was
at the Warner. Cinemette East and Cinema
World . . . The Forum has "Bread and
Chocolate" . . . Showcase West and Gateway
showed "Who Is Killing the Great
Chefs of Europe?"
Merv-yn LeRoy's 1932 classic "I Am a
Fugitive From a Chain Gang," the Paul
Muni-starrer, will be screened at 1 p.m. November
3 at the Museum of Art Theatre.
Admission will be $1 ... The University of
Pittsburgh has opened its Comedy Film Festival
in Laurence Hall to the public.
Helen and Bud Thomas of Grove City
have announced the marriage of their
daughter Beth Ann, a Grove City College
junior, to Barry Borza. The couple will be
wed Saturday (21). An elder daughter, Lila
Dale, was Grove City College's homecoming
queen for the weekend of Friday (13).
the sponsors of the International Circus to
be presented here November 16-19. The
show features the Great Wallendas. Variety's
share of the income is to be added to
the club's fund for handicapped children.
Gene Connelly, first assistant chief barker,
has assembled the circus talent for Pittsburgh's
Civic Arena.
George Anderson, Gazette entertainment
editor and KQV film critic, named "Girl
Friends," now at the Squirrel Hill, as the
best film here in September . in
the area exhibited "The Big Fix," "Goin'
South," "Seniors," "Delinquent Schoolgirls,"
"Grease," "Amsterdam Kill," "Who Is Killing
the Great Chefs of Europe?", "Revemge
of the Pink Panther," "Scorchy," "FM,"
"American Hot Wax," "Chatterbox" and
"Somebody Killed Her Husband."
Cinemette expects to reopen the Monroe.
Born Again' Premiere
Brings Out Celebrities
WASHINGTON— Over
120 members of
Congress, representatives of 25 foreign
countries, motion picture makers and stars,
religious leaders and even 20 "born again"
convicted criminals currently serving their
sentences, were present for the world benefit
premiere of the Robert L. Munger production
"Born Again" at the Kennedy Center
Sunday (24).
The Avco Embassy Pictures release,
which opened September 29 in numerous
cities across the U.S., is based on the bestselling
book by former White House special
counsel Charles W. Colson who, like many
of his colleagues involved in the Watergate
scandal, spent some time in prison,
and became a "Born Again" Christian. He
has since devoted his entire energies to the
Prison Fellowship.
The picture debuted, with all proceeds
benefitting the Prison Fellowship, before a
packed house of 1,100 at the Kennedy
Center and played to a standing ovation
from such dignitaries as Ruth Carter Staple-
"Sodom and Gomorrah" came to the Art
Cinema screen following "Lipps and Mc-
Cain," which returned favorite Ric Lutzetti
to adult films . . . The Warner
ton, sister of President Carter; former Secretary
of the
previewed
"The Wiz"
Navy J. W. Middendorf;
Friday
U.S.
(6) . . . "Intensive
Sen. Lawton Childs. (D.. Fla.); U. S. Sen.
Care" topped three adult films at the Liberty.
Samuel Nunn (D., Ga.); former Senator
Harold Hughes (D., Iowa) who portrayed
The Variety Club Tent 1 will be one of himself in the film, and Patrick Buchanan,
former aide and speech writer for President
Nixon.
.A.Iso on hand were Veterans Administration
head Max Cleland; White House correspondent
Helen Thomas; executive producer
of the picture Robert Munger; producer
Frank Capra jr.; director Irving Rapper,
and Avco Embassy Pictures executives William
Chaikin, president; Bob Rehme, senior
vice-president and chief operating officer;
Herb Robinson, vice-president and general
sales manager, and Herman Kass, vicepresident
of advertising and publicity.
Stars of the picture in attendance included
Dean Jones, who portrays Colson;
Jay Robinson, who portrays Colson's former
law partner, and Raymond St. Jacques, who
portrays a fellow inmate of Colson during
his time in prison.
The black-tie gala included a sit-down
dinner at the Watergate Restaurant prior
to the film's showing and a reception in the
Kennedy Center atrium following the premiere.
Colson himself served as emcee for the
picture prior to its showing and introduced
20 convicts currently serving time in prison
to the surprised audience. The prisoners, all
products of the Prison Fellowshi program,
had been granted a one-day leave from
their respective places of confinement to
attend the premiere.
Convicted on drug conspiracy charges,
inmate Eddie Snyder acknowledged to the
Washington Post: "Chuck Colson is one
of the most wonderful people. This is one
of the few programs that does any good
in prison. Introducing me to Christ is saving
my life."
Rudolph P. Hagen, 40-Year
Industry Veteran, Is Dead
NEPTUNE CITY. N. J.—Rudolph P.
Hagen. who spent 40 years in the motion
picture industry, died Sunday (1) at the
Jersey Shore Medical Center here. He was
77 years of age and lived in New York before
making his home here ten years ago.
He spent those four decades in the film industry
in the production and distribution
of silent motion pictures.
Hagen's career began in 1918 as a bookkeeper
for First National Pictures. He was
in charge of accounting for Ritz Carlton
Pictures when he was requested to sign autographs
for Rudolph Valentino to satisfy the
overwhelming requests of Valentino's fans
for his picture. Hagen also worked on the
set of "Cobra" and "The Hooded Falcon,"
both starring Valentino.
He later was employed for 22 years by
Warner Bros. While he was there he worked
as manager of the Warners' Theatres
checking service and later became head of
the theatre contract department for the picture
company.
After leaving Warner Bros., Hagen worked
at Citation Films, distributing the company's
product to theatres. He retired from
the film industry in 1968.
Surviving are his wife, two daughters, 14
grandchildren and one great-grandson.
Gilbert Cates will direct "The Last Married
Couple in America" from the script
by John Herman Shaner and Al Ramrus.
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BOXOFFICE :: October 16. 1978

—
—
'Boys From Brazil'
Storms Into Denver
DENVER — The Boys From Brazil"
racked up a man-sized gross of 450 in its
opening week at the Century 21 to outdistance
all competitors. Other top-notch newcomers
hovered around the 200 mark. -Who
Is Killing the Great Chefs of Europe?" and
"A Wedding" both ranked 225. while
Death on the Nile," "Coin' South" and "The
Big Fix" rated an even 200. "Remember
My Name" came in below average in its
first week, and "It's Alive 2" scored a bare
120 in its debut.
'Corvette Promo hiits Northern Cal
SAN FRANCISCO—Virtually every key
radio station in every important northern
California city and in Reno, Nev., was tied
just been voted the top rock station of the
year in the United States, staged a "Cars
Under the Stars" promotion, airing close to
21—The Boy
> Brazil C-Olh-Fox),
AbO
Che
-Who Is Killing the
ai Chefs oi Europe?
Colorado Four— Girl Friends (WB), Jnd wk 125
Continental—Revenge ot the Pink Panther
(UA), 9th wk 100
Cooper Death on the Nile iPcra), 2nd wk 200
Flick-A Woman at Her Window (SR), 3rd wk 60
Tamarac Six—A Wedding i.Olh-Fox), 2nd wk 225
University HiKs—Interiors :UA), 3rd wk 130
2 theatres Hot Lead and Cold Feet
wk (BV), 10th 100
3 theatres—Remember My Name (Col), 1st wk 95
4 theatres Coin' South
4 theatres National
(Umv), 10th wk
4 theatres Somebody Killed Her Husband
(Col), 2nd wk
4 theatres—The Big Fix (Umv), 1st wk ,
6 theatres Coin' Coconuts (SR), 1st wk.
9 theatres—It's Alive 2 (WB), 1st wk
'Chefs' Lingo Promo Tests
Listeners' Gourmet Talent
BURBANK—Warner Bros, and KIIS
Radio created a unique 11 -day. 24-hour-aday
contest for Warners' new mystery-comedy
"Who Is Killing the Great Chefs of
Europe?" opening in Los Angeles Friday
(6).
The phone-in contest, which concluded
September 28, asked listeners to define such
gourmet terms as "frangipane," "truite au
bleu" and "printaniere," with correct answers
winning a pair of lobster bibs good
for admission to a special studio screening
of the Lorimar production.
During the first four days of the promotion
KIIS received more than 100 telephone
calls per hour.
George Segal. Jacqueline Bisset and Robert
Morley star in "Who Is Killing the Great
Chefs of Europe?" produced by William
Aldrich and directed by Ted Kotcheff from
a screenplay by Peter Stone.
A 'Bodacious' Celebration
Fetes 'Coin' South' in LA
LOS ANGELES—Thursday (5) was designated
as "Goin' South Day" at the ABC
Entertainment Center. People were invited
to "put on their western duds, grab the kids,
tie up the goat" and join celebrants for a
"good old-fashioned wing-ding of a hoedown."
Farm
Entertainers from Knott's Berry
provided a musical dancing show starting
at 12:30 p.m. and there were prizes for the
most "outrageous, bodacious cowboy hats."
KRLA's Michael Horn was master of
ceremonies for the event.
"Goin" South" opened Friday (6) at the
Plitt Century Plaza Theatre in Century
City.
UA assistant publicist Ken Peregrina, publicist Walt van Hauffe and di.strict
manager Lew Bergstrom (beside car, left to right) try to look inconspicuous while
surrounded by Nevada show girls, a shiny Corvette and two members of the Reno
Corvettes car club. The ballyhoo was a tie-in for MGM-UA's "Corvette Summer."
up on a variety of on-the-air promotions for
MGM's "Corvette Summer" (released by
United Artists Corp.) starring Mark Hamill
and Annie Potts, which was released in the
aforementioned areas Wednesday. August
23.
Walt Van Hauffe, UA's Pacific Northwest
publicist, and his assistant Ken Peregrina
worked with a host of theatre managers,
radio stations program directors and
Corvette club members to maximize media
and visual exposure for the film.
A Reno 'First'
In Reno, Nev., Donn Arden's "Hello
Hollywood Hello" was not only the title
of the local smash stage production at the
MGM Grand Hotel but also a greeting for
the new MGM film which, in a Reno
"first," had its northern Nevada premiere
screening at the MGM Grand Hotel Theatre
Monday. August 21, prior to its general
opening at the UA Cinema (helmed by UA
district manager Lew Bergstrom) two days
later.
Over the weekend, preceding the film's
invitational unspooling. KCBN Radio, Reno,
had a limited number of tickets that were
given away over the air. Winners joined
a host of VIPs (including press and media)
as well as members of local Corvette clubs
who arrived at the hotel in a variety of
Corvettes, following a city-wide tour. Greeting
the contingency at the MGM Grand
were the showgirls and dancers of "Hello
Hollywood Hello." The sparkling chemistry
of the classic Corvettes, the dazzling entertainers
and the world's most exciting hotel
created a memorable evening, as hundreds
of hotel guests and passers-by surrounded
the showgirls and cars in
front of the hotel.
In San Francisco, KFRC Radio, having
200 promotional announcements in a week's
span (August 12-18). Listeners from all the
various Bay Area counties called in to win
tickets to a preview of the movie at a drivein
(to maximize the visual impact of dozens
of Corvettes assembled together), tickets to
Grand-Prix Raceways, and albums and T-
shirts for a group called CARS. TV stations'
news departments were alerted to the Corvette
parade which started underneath the
Bay Bridge and "snaked" its way through
the San Francisco streets past a number of
indoor theatres opening the film the
following
day and winding up at the Spruce Drivein.
Parade of Corvettes
Moving down 50 miles to San Jose, radio
station KLIV also ran a similar promotion
and announced that the preview ticket winners
would watch the movie at the Winchester
Drive-In in the company of over
125 Corvettes. Earlier in the evening the
cars were police-escorted through various
Santa Cara County towns, again past a host
of indoor theatres opening the film the next
day, with the San Jose Mercury News covering
the event with a half-page photo
layout.
In Sacramento, on the same evening, the
Corvette used in the film led the parade
of local Corvettes through the town, resulting
in TV coverage as well as an article in
the Sacramento Union. For this particular
promotion on KROY, Annie Potts, co-star
of the film, while in San Francisco on a
PA tour for the film, did a special commercial
for the station regarding the promotion.
With the screening under way. Ken
Peregrina and the driver" of the $38,000
(Continued on page W-12)
BOXOFFICE :: October 1978 W-1

Hollywood
J)ENNIS ROSENBLATT has been named
production manager for the Hill-Eubanks
Groups. Inc.. headquartered at 20th
Century-Fox. and will supervise all phases
of production, including budgeting, studio
operations and facilities.
•
John Schlesinger's "Yanks," a story of
American GIs in England during World
War II. completed production Saturday (7)
after nearly six months of shooting. Richard
Gere, Vanessa Redgrave. William Devane
and Lisa Eichhorn star in the Universal
picture.
•
Speakers at the Monda\ (16) limcheon of
the Hollywood Women's Press Club at the
Tail of the Cock at 477 S. La Cienega. were
screenwriter John Paxton. author and screenwriter
Mary Loos and film editor Verna
Fields.
•
Two new vice-presidents have been named
by the Variety Club Tent 25. They are David
A. Phifer, CPA with Grey. Bregman & Co..
and Thomas Levin, a stockbroker with Bear.
Sterns & Co.
•
Veteran cinematographer Ray Rennahan.
a pioneer in color photography, starting with
Technicolor in 1921 and a winner of two
Academy Awards (for "Blood and Sand"
and "Gone With the Wind") was honored
with a star installed in the Hollywood Walk
of Fame Wednesday (11).
•
Avco Embassy's "Born Again" has been
honored with the Golden Halo award of
the Southern California Motion Picture
Council. Producer Robert L. Munger was
presented with the award at the council's
October luncheon at the Sportsman's Lodge.
•
Don La Fontaine has been named executive
director of audio-visual services for the
marketing group of the motion picture division
of Paramount Pictures. He will be in
Happenings
charge of television and radio, as well as
other audio-visual presentations within the
marketing unit.
*
Members of the International Photogra-
w
phers Local 659. lATSE. will celebrate the
golden anniversary of the union November
4 in the Grand Ballroom of the Beverly Wilshire
Hotel.
•
Dino De Laurentiis has completed shooting
on Paramount's "Hurricane," the $20,-
000,000 project which De Laurentiis produced
and filmed on the island of Bora
Bora.
*
The Swedish Information Service at the
Swedish Consulate hosted a cocktail reception
Thursday (12) in honor of Women in
Film as a kick-off event for their Fellowship
and Grants Benefit premiere Tuesday
(17) of Ingmar Bergman's "Autimin Sonata."
a New World Pictures release.
•
Jorge Camara, president of the Hollywood
Foreign Press Ass'n., has appointed
Mildred Soltker. Liselotte Trumpler and
Hilda Ulloa to head the HFPA Welfare
Committee which each year recommends donations
of a substantial sum to charitable
organizations connected with the entertainment
industry.
•
Jane Fonda will head a long list of celebrities
and serve as hostess at the first annual
"Dance with the Stars" Halloween celebrity
disco Tuesday (31) night at the Stardust
Ballroom. The event will be sponsored by
CED (Campaign for Economic Democracy)
which seeks to promote a flourishing solar
energy industry in California. Among celebrities
set for the disco are Mark Hamill,
Cheryl Ladd, Shaun Cassidy, Peter Fonda,
Karen Black, Susan Blakely, Alan Carr and
Lee Meriwether.
•
New World Pictures' "Piranha" broke
the first week grosses record previously held
by "Star Wars." grossing $458,220 to the
20th Century-Fox hit's $394,744, with both
films screening 51 prints, according to executive
vice-president Barbara Boyle.
•
Mary Sample has been promoted to executive
assistant of George Englund Enterprises
and serves as production coordinator
of the company's projects, as well as being
MERCHANT
ADS
fir At A I -
(CATALOG
SPECIAL ANNOUNce'men''^ ^''^^ "^^^^
TRAILERETTE
FILMS
HOL
NO SMOKING
'Day HEADEI
DATE STRIPS-
FILMACR STUDIOS, INC.
involved in administration. She joined the
firm in 1975.
The 1978 fund-raising campaign of the
Permanent Charities Committee of the
Entertainment Industries is $127,570 ahead
of last year's drive, with $1,408,546 in
pledges and cash contributions, according to
campaign chairman Howard W. Koch.
•
Award-winning short films produced by
the National Film Board of Canada will be
screened at the University of Southern California's
Division of Cinema-Television at
7 p.m. Tuesday (17). with subsequent showings
set for November 14, December 12 and
January 16.
•
Eunice A. Chesler has been appointed
assistant to Barry Diller. chairman and chief
executive officer of Paramount Pictures.
She had been with Diller for four years at
ABC-TV before joining Paramount in 1974.
Earlier she had been executive secretary to
Gov. Edmund G. Brown and subsequently
was appointed administrative assistant to
Jess Unruh. when he began his nine-year
tenure as speaker of the California State
Assembly.
•
Don Otto, vice-president of media and
publishing at Sunn Classic Pictures, has
been promoted to senior vice-president of
distribution. He has been with Sunn for
five
years.
•
Steve Papazian has been named director
of production services at the Burbank Studios,
with all production departments reporting
directly to him. according to Gary
Paster, president of TBS.
*
Marianne Moloney has been named a
vice-president of Universal Theatrical Motion
Pictures and will work with literary
properties, script development and new
projects. She formerly was a literary agent
at Ziegler. Diskant and for four years had
been an editor and director of subsidiary
rights for the publishing firm of Viking-
Penguin. Inc.. in New York before coming
to the West Coast.
•
Cal-Am will release "The Toolbox Murders"
in 75 theatres in the Los Angeles area
on November 1.
•
Claire T. Townsend has been appointed
vice-president of production for United
Artists. She will be headquartered at UA's
offices at MGM and will report to David
M. Field, who is senior vice-president of
production along with Steven Bach. For the
past two years Ms. Townsend was with
20th Century-Fox as West Coast story editor
and most recently as vice-president of creative
affairs.
•
Neil Simon will be honored for his contribution
to the art of film at the annual
Delta Kappa Alpha awards banquet November
12 at the Variety Arts Theatre.
DKA is the honorary cinema fraternity at
the
University of Southern California.
W-2 BOXOFHCE .: October 16. 1978

Chris Kontos, Vice President, Filbert Company, discusses drawings for a new four-plex theatre
witli Lucian Hood, Field Coordinator, Ron Young, Assistant Designer, and Department Head,
Jon Krueger.
Filbert Theatrical Design Group
Design Developments for Theatrical Applications Nationwide
Motion Picture Theatres
Drive-ln Specifications
Preview Facilities
• Preliminary Studies
• Production Drawings
• Additions - Remodeling
• On-Site Supervision
• Interior Design
• Color Coordination
• Graphics & Signage
Manna Kontos selects fabric for drapery and seating witfi
David Pollock, Interior Coordinator.
Filbert Company
Theatre Systems
1 1 00 Flower Street, Box 5085, Glendale, California 91 201 — (21 3) 247-6550
f"'>.;V.
^jiea,i^'V:^v£:?^•

CIC Executives Meet
In LA to Plan for 79
HOLLYWOOD—Executives of Cinema
International Corp.. overseas distributors
for Universal. Paramount and, in some territories,
MGM. convened in Los Angeles
the week of Saturday (14) for meetings with
studio executives and for screenings of new
film product for
1979 release.
The contingent, led by CIC president
Pano Alafouzo, included Howard Rochlin.
sales supervisor for the Far East and South
Africa, Australia and New Zealand: Gerry
Lewis, advertising and publicity director;
Tony Themistocleous. general manager for
Europe and the Middle East: Rolf Mittweg,
sales supervisor. Latin America: Victor
Hoare. managing director of CIC theatre
operations, and Sam Shorr. foreign operations
coordinator for Universal.
Territorial managers attending were: Argentina.
Hugo Stramer: Australia. John
Neal; Brazil. Gualberto Bana: France. Daniel
Goldmain: Germany. Lutz Scherer; Hong
Kong, Robert Chen: Italy. Mario Pesucci;
Japan, Itsuo Araki: Mexico. Alejandro Arroyo:
Spain, Jorge Canizares: South Africa,
Wayne Duband; United Kingdom, Alfred
Jarratt; Venezuela, Mr. and Mrs. Antonio
Blanco, president/ partner and director, respectively.
International exhibition executives who
also attended were: Australia, David Wil-
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Cooper to Add Triple
Theatre to Circuit
SAN FRANCISCO—Roy Cooper,
Hams. Greater Union Organisation: France.
Denis Chateau and Pierre Vercel. Gaumont:
Pierre Edeline and Pierre Helman, UGC;
United Kingdom. Noel Ford. ABC Theatres.
president
of Roy Cooper Co. and West Side
Valley Theatres here, annoimces that there
soon will be another addition to his circuit.
A lease has been signed with the L. H.
Land Co., owners of the Highlands Shopping
Center, Clear Lake Highlands, Calif.,
for the construction of a triple theatre.
Groundbreaking is expected to begin in
January, 1979, with a target opening date
of May 28.
Cooper, who now operates 31 screens in
northern and central California, stated that
the new theatre in Clear Lake will feature
the finest in modern design and facilities.
Features of the building include completely
soundproof auditoriums, air-conditioning,
automated Christie platter systems in the
projection booths and Heywood-Wakefield
seats.
The multiple screen theatre is the first
of its kind in the Clear Lake area, and will
offer the best in film entertainment with
the utmost comfort.
Filbert Design Department
Begins Work on Nine Jobs
GLENDALE—The Filbert Theatrical
Design Group, a
division of the Filbert Co.,
theatre equipment firm, has inaugurated nine
new jobs in the last few weeks, according
to Chris Kontos, vice-president.
"Near design completion." he states, "arc
Simi Drive-In, Simi Valley (twinning, upgrading
of concessions area); Cinema and
Fairview, Goleta (twinning): Crest and Fox,
El Centro (tripling, complete interior upgrading):
Park, Los Angeles (twinning): College,
San Diego (four-plexing); Lakeside,
Lake Tahoe (four-plexing), and we also are
providing the color and material coordination
for the new University Theatre,
Los Angeles, as well as supplying the equipment,
furnishings, drapery and on-site supervision
for all of these houses. "This is
typical of the new Fibert Turn-Key operation."
Kontos concluded.
PETERSON
THEATRE
SUPPLY
455 Bearcat Drive
Times Square Pork
Salt Lake City, Utah 84115
801-466-7642
Col. and Metropolitan
Host Spanish Film Fest
NEW YORK—Columbia Pictures Spanish
theatrical film division and the Metropolitan
Theatres Corp.. co-sponsored an International
Spanish Film Festival at the
Million Dollar Theatre in Los Angeles from
Monday (9) through Sunday (15).
The schedule was announced by Carlos
Barba, vice-president and general manager
of the Spanish theatrical film division of
Columbia Pictures and his West Coast sales
manager Gustavo Acosta, together with
Bruce Corwin and Gonzalo Checa. respectively
president and manager of the Metropolitan
Theatres Corp.
"All 15 films in the group are released
by Columbia Pictures Spanish theatrical
film division," Barba noted, "and none previously
have been released in Los Angeles."
"A new double-bill was offered each
day," Acosta added. "Among the selections
were dramas, romances and comedies, representative
of the best work of film artists
of Mexico, Spain, Argentina and Venezuela."
The schedule was as follows:
Monday (9), "De La Misma Raza" (Of
The Same Race) and "Cuando Los Ninos
Vienen de Marsella" (When the Children
Come from Marsella): Tuesday (10), "Alguien
Tiene Que Morir" (Someone Must
Die) and "Una Chica Y Un Senor" (A Girl
and a Guy): Wednesday (11), "La Guerra
De Los Sexos" (War of the Sexes) and "El
Pez Que Fuma" (The Fish That Smokes):
Thursday (12), "Que Te Vaya Bonito" (May
All Go Well With You) and "Un Cura De
Locura" (The Crazy Curate): Friday (13),
"El Ratero" (The Pickpocket) and "La
Mujer Es Un Buen Negocio" (Women are
a Good Deal): Saturday (14). "El Cortado"
(The Scarred One) and "Mujer De Cabaret"
(Women of the Cabaret), and Sunday (15).
"El Extra" (The Extra) and "Hombres Del
Mar" (Men of the Sea).
"The Cast System' Agency
Uses Computer for Recall
DENVER—The region's newest talent
placement service, the Cast System headed
by Carolyn Sierer, features a computer system
of instant recall.
"Colorado, fast becoming a mecca for
film production both for movies and TV,
has need of an agency of neutral ground,"
explains Sierer. "We will be a clearing house
for all agencies, free lancers and agent reps.
Instant recall will enable us to supply any
category of actor, technician, writer, composer:
union or nonguild as the demand requires."
In addition to Carolyn Sierer. the Cast
System staff includes Kay and Marvin
Childers, business consultants, and Yvonne
and Gary Tessler as professional consultants.
The Cast System is located in one of
Denver's newest suburban areas. Greenwood
Plaza, 750.^ Marin Dr., Plaza Marin
3. Suite 3-C. Englewod. Colo. 80111.
W-4
BOXOFHCE :: October 16, 1978

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BOXOFFICE :: October 16, 1978 W-5

Mickey Mouse's Birthday
Takes Year to Celebrate
DENVER—•Some people celebrate their
birthdays for a week at a time but Mickey
Mouse, beloved by the entire world, needs
Irene Robinson and Al Hemingway
a year!"
So declared Al Hemingway. Denver
branch manager of Buena Vista at a recent
Rocky Mountain Picture Ass'n meeting held
in Disney's honor.
"Actually Mickey's official 50th birthday
is November 18. 50 years after the first
showing of 'Steamboat Willie' at the Colony
Theatre in New York in 1928."
There were two Mickey Mouse cartoons
done before "Steamboat Willie" but they
were silent and Disney was not able to sell
them. He later added sound and the "Mickeys"
were released as number two and
three.
Irene Robinson. Denver Buena Vista
office manager, arranged a huge cake decorated
with Mickey's profile and candles.
The cake served 100 people and was cut
by none other than Mickey Mouse in person,
aided by Goofy and Donald Duck.
Walter 'Dusty' Saunders
To Address RMMPA Lunch
DENVER — Walter "Dusty" Saunders,
Rocky Mountain News department head,
editor of the TV Dial and knowledgeable
veteran scribe, will speak at RMMPA's
luncheon Tuesday (17), at the Continental
Broker. His subject is "TV's New Season
Without Reason."
Columbia Pictures will be honored as distributor
of the month. Ken Newbert, branch
manager, and Bruce Marshall, Larry Goodenough
aind Ralph Alibi will grace the head
table.
SEATTLE
JJATO of Washington. Alaska and Northern
had Jay Robinson in town on behalf of his
film "Born Again." H; also was well received
Idaho elected new officers and
changed its name at its annual meeting held
by all media.
recently in this city. lerry Vitus, vice-president
of Sterling Recreation Organization
Co., and newly elected president of the exhibitors'
association, explained, "We decided
to change the name of our group to one
which more accurately reflects our interests,
ber of the NATO, however, in spite of the
name change." Vitus also reported that
Maurie Mullendore. president of Mull;ndore.
Inc., was elected vice-president, and
Harry Moore, general manager of the Forman
and United Theatres, was elected secretary/treasurer.
Fun, the Entertainment Weekly featured
"A Wedding" on its cover for the issue of
Wednesday (4). The film opened exclusively
at
the Varsity the same date.
In the issue of Wednesday (11), Fun saluted
Mickey Mouse's 50th birthday by
putting him on their cover in three colors
and tying with "Mickey's Birthday Party
Show" which took place Saturday (14) and
Sunday (15) at the Bay. Renton Village,
Bellevue Overlake. Seattle Aurora. Everett
Mall and SeaTac 6 Cinemas. Copies of Fun
are also being distributed at the NATO
convention in New York this week. Motion
picture editor Stu Goldman also is attending
on behalf of his publication.
Universal Pictures sneaked "The Wiz" at
the Music Box (6) with "Heaven Can Wait."
Nancy Willen, 20th Century-Fox publicist
for the Western division, brought in
actor Howard Duff for meetings with the
media on behalf of his new film "A Wedding."
This reporter and Joe McCann had
the opportunity to breakfast with him in
his suite at the Olympic Hotel. He also
said he was taking advantage of his visit
to see his 94-year-old mother, a brother,
and other friends. Duff went to Roosevelt
High School in his younger years in this
city.
Bob Goodwin of the Jack Wodcll agency
Dorothy Matin of the Dorothy Matin
Agency left Thursday (12) for a visit with
family in both Newark. N.J., and Chicago
prior to attending the NATO convention in
New York.
so we have adopted the name Motion Picture
Exhibitors of Washington. Alaska and Bob Bond, director of operations for Sterling
Recreation Organization, also Northern Idaho. Our group remains a mem-
departed
for the convention as did S.F. Burns of the
company bearing his name.
New openings: "Interiors" at both the
King Cinema and Ridgemont: "A Wedding"
at Varsity; "Sudden Death" at the Duwamish.
Sno-King and Thunderbird drive-ins:
"Toolbox Murders" at the Midway and Bel-
Kirk drive-ins; "The Boys From Brazil" at
the UA Cinema 150; "Born Again" at the
Admiral Twin. Everett Mall Cinema, Lewis
& Clark 3, Lynn Four and SeaTac 6; "Who
Is Killing the Great Chefs of Europe?" at
the Everett Theatre and the Southcenter.
Northgate and Belvue, and "The Big Fix"
at the Everett Mall. Valley Drive-In. Seattle
Aurora Cinema, Bellevue Crossroads Twin
and SeaTac 6 Cinema.
"An Unmarried Woman" began its 30th
week Wednesday (1 1) at the UA Cinema 70;
"The Toy" started its 8th week in the Moore
Egyptian Friday (6) and Kay Starr and
Ferlin Husky were drawing overflow crowds
at their nine-day engagement in Jack Mc-
Govern's Music Hall. Diahann Carroll opened
Tuesday (10) for six days.
The weather has really sweetened up the
past week, turning from the miserable rains
of late August and all of September to clear
and sunny. The same prediction was made
for this week which looks good for both
drive-ins and hardtops.
Bud Dunwoody, Tom Moyer Theatres'
division manager for Washington and Idaho,
along with his wife Patte are the proud
grandparents of a boy Dennis William,
son of Dennis and Debbie Dunwoody, who
was born in Tacoma, Wash.. September
30. By the way. Bud's mother Mrs. Estelle
Dunwoody, is also visiting and was present
for the big occasion. She hails from Nashville
and Atlanta.
MGM plans to begin production early
next year on "Who Says Nice Guys Finish
Last?", a comedy to star John Ritter.
CI1VERA91A IS m SHOW
ersiTVESS ix Hawaii too,
Wlicn you come to Waikikl,
don't miss tlie famous Don H
Show ... at Cinerama's
Reef Towers Hotel. f
W-6 BOXOFFICE :; October Id. 1978

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Film alignment is automatic, rigiit on the
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Your prints are treated to the tenderest loving
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Century's "all in 1" design is one of the nicest
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Two-Fisted Promotion
Boosts Para. Releases
SEATTLE—The openings here of
'Death
on the Nile" and "Up in Smoke" September
29 were heralded by two gigantic promotions
with local area radio stations and
businesses. The promotions were arranged
by Pam Eiscn of the Dorothy Matin Agency.
"'Death on Ihe Nile" was launched with
a station promotion on KJR-AM (#1 top
40 station in the market) during which approximately
40 free recorded 30-second
spots and 40 live ten-second spots were
aired to promote the premiere at the Cinerama
Theatre.
A second part of the promotion involved
a dance contest at Vancouver's Disco September
26. Since Seattle currently is hosting
the King Tut exhibit, it was perfect timing
for the use of this theme which tied in with
the Egyptian motif of the film. The result
was "Tut Strut Night" at Vancouver's.
During the evening of the 26th, the disco
admitted free anyone entering the dance
contest and dressed in Egyptian attire. Winners
were the couple with the most original
and creative "Tut Strut" dance. All who
entered the contest were given free books,
posters and tickets to the premiere of
"Death on the Nile." The winning couple
received an evening for two with a chauffeured
limousine, dinner for two and tickets
to the premiere. Second-place winners received
a special "Tut Dinner" for two and
limousine service. Runners-up received a
year's free pass to the disco.
Total value of the on-air promotion with
KJR totaled $3,500 worth of free air time
and $500 worth of free prizes.
The "Up in Smoke" premiere was promoted
through KZOK-FM, the #1 albumoriented
rock station, and included a series
of teasers which were aired the weekend
before opening, as well as approximately 50
free promotional 30-second spots aired the
week before the premiere at the Town
Theatre. Tickets for the premiere were given
away both on the air and through four
Budget Tapes and Records locations in the
Greater Seattle Area.
KZOK listeners were requested to ask
for the "Up in Smoke" tickets and posters
at the participating Budget locations. Posters
from the film were prominently displayed
in all stores.
Total value of the on-air promotion with
with KZOK totalled $1,500 of free air
lime.
Tucson Tobacco Shop Is
Mecca for Movie Stars
TUCSON — When Michael C. Consenza
came to Tucson in 1946 from Brooklyn,
N.Y., for relief of his asthma, he
clerked at the Crescent Smoke Shop. Eventually
he bought the store in 1948, and
through the years has developed it into one
of Tucson's unique establi.'^hments.
Consenza has established rapport with
motion picture personalities who make the
Crescent a must when in the city. The walls
of the Crescent, located at 216 E. Congress
St., are papered with clippings concerning
Mitzi Gaynor and Linda Ronstadt, as well
as Babe Ruth, Mickey Mantle, Hank Aaron
and boxing greats.
Debbie English, writing in Downtown
News, tells of an incident involving Consenza
and Lou Costello of Abbot and Costello
fame. Costello came to Tucson and was
given a parade from the airport and was
honored at a dinner.
At the dinner it was arranged that Consenza
would play "interpreter" for one of
Costcllo's stooges who had accompanied the
comedian to Tucson and who pretended he
didn't speak English. Six cream pies were
hidden under the table. When Costello
winked, Consenza was supposed to duck
under the table while Costello threw a
pic into the stooge's face.
Only, Costello did not wink. Instead,
both Consenza and the stooge were blasted
with the whipped cream pie.
The Crescent Smoke Shop was the location
for a scene in the "Petrocelli" series in
which Consenza appeared in a nonspeaking
part as a clerk.
The happy Italian attributes his 32 extra
years of life, which "I normally would not
have had," to his moving to Tucson.
The retired former North Dakota senator
had planned to enlarge the Crescent but,
with his health worsening, he has put it up
BOXOFFICE ;: October

Executive of Pacific
Theatres Wins
7th Annual Variety Golf Tournament
HOLLYWOOD—Pacific Theatres execLi- Tournaineni committee members were
live Dean Griffin scored a low-gross of Neal S. Salisian and Stan Lefcourt, chairmen
70 to win the seventh annual Variety Club emeritus. Duck Doiielvn. Don Gillin, Jon
\l«Rl€TV CUU
Dean Griffin, Pacific Theatres executive, holds trophy he won with low gross
score of 70 in Variety Club Tent 25 tournament at Woodland Hills Country Club,
Woodland Hills, Calif. With him, from left, are hostess Rosa Williams; Gene Cofsky,
tournament co-chairman; hostess Irene Chew, and Murray Propper, Tent 25
president.
Tent 25 golf tournament which raised $4,500 Keener, Al Lapidus, Sandi Goble, Dick
for the William H. Thedford Scholarship Grafman. Louis Diaz, Jim Hayes, Nat D.
Fund. The tournament and awards dinner Fellman, Bill DiSalvo, Norman Friedman,
at the Woodland Hills Country Club attracted
150 show-business golfers and 200
guests to the awards festivities.
Tournament co-chairmen Gene Cofsky
and Sandy Wilk reported the following as
other winners:
Other Winners Named
Dick Grafman and Lolly Levenson for
second and third low grossses; Ed Rosenbaum,
low net with 71; Gordon Potter and
Pat Murray tied for second low net with
Jules Gerelick, Donna Mills, Bill Mitchell,
Ralph Portner, Stan Rosenfield, Jack Sherriff
and Eli Sverdloff.
Hostesses
Assisted
Hostesses were Irene Chew, Joyce Cohen,
Kathy Crosby, Karen Durbin, Chris
Forbes. Aleta Gorse, Toni Handcock, Sharon
McKern, Dottie McQuown, Leigh Reyburn,
Margaret Sounders, Bettye Sweet, Patty
West, Joy Wilkerson and Rosa Williams.
72; Ed Rosenbaum hit his ball nearest to
the pin; Stan Lecourt, longest ball; Newton
The Gates Brothers Co. will make "The
"Red" Jacobs, best-dressed golfer, and Alexander
Last Married Couple in America" for Universal
Pictures, with George Segal and Na-
Berg, first in putting contest. Raffle
winners were Bill Robbins, Sal Fusulo, Dick
Witte and Rick Dedrich.
talie Wood starring.
HELP WANTED-
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STAR TREATMENT SERVICE
Outlaw Film Festival
Under Way in Tucson
TUCSON—The Tucson Rustlers
and the
Gunners are appropriate Old West names
for the city's new pro hockey and basketball
teams. And the appropriately named
Arizona Outlaw Film Festival is a sevenweek
film series sponsored by the Arizona
Historical
Society.
First draw was "Arizoina Raiders" (1936),
co-featured with "Arizona Whirlwinds"
(1944) starring Ken Maynard. Hoot Gibson
and Bob Steele. Jim Suchan of the U of A
English department introduced the initial
screenings. All showings will be at Society
headquarters. Park Avenue and 2nd Street.
"Doc" (1971) made a house call Friday
(13). One critic has tagged the film "a glum
debunking of a myth." The picture portrays
the legendary Earp gang and Doc Holliday.
"3:10 to "Vuma" chugs in Friday (20).
This 1957 epic depicts the struggle between
a fearless man's integrity and a town's hesitancy
to take the risk and danger on behalf
of law and order.
"The Second Time Around" (1961) comes
Friday (27) with Debbie Reynolds and Andy
Griffith in a film about a widower sheriff
taming the West.
Comedic relief is provided November 3
by "Lemonade Joe" (1966), a Czechoslovakian
satire on Arizona westerns, starring
Karel Fiala and Milos Kopechy.
The good guys tackle the bad guys November
10. when the classic "Hombre"
(1971) starring Paul Newman and Richard
Boone is screened. This film began an effort
by Hollywood filmmakers to humanize the
west. Filmed on the San Carlos Indian Reservation,
it depicts an Apache-raised cowboy's
effort to make a life for himself
among the conquerors of the west.
The final offering in the series is "Mac-
Kenna's Gold" (1969) November 17. Gregory
Peck, Omar Shariff and Te;lly Savalas
star in this story about a legendary gold
mine.
The society's museum will open at 6:30
p.m. for public viewing of exhibits before
the 7:30 curtain time.
The Bitter Creek Restaurant at North
Tyndall Avenue and East Speedway will
offer a 10 per cent discount on food and
drink after 5 p.m. during the series, with
presentation of an historical society membership
card or a
film ticket stub.
Admission is $1 general; 75 cents for
students and society members and free admission
to children under 12. The Society
and Bitter Creek Restaurant are located
around the edge of the U of A campus.
Solt Lake • Boston • Dallos • New Yotk
NIVERSAL THEATRE SUPPLY
- HOME OFFICE -
264 East 1st South, Salt Lake City, Utah 84111
October 16. 197.S W-9

—
"WEDDING"
TALK — Howard
Duff, who plays the lecherous doctor
in Robert Altman's "A Wedding." visited
with the media and with his family
during a visit to Seattle during the last
weekend in September.— Photo by Joe
McCann
SAN FRANCISCO
TJoy and Adelaide Cooper, Westside-Valley
Theatres, sail on the Royal Viking Star
Wednesday (18) for an extended vacation
and tour of South American ports.
Bob Johnson, Alexandria Theatre manager,
and Young Cha were married in Reno
Thursday. September 28.
Robert Morley, English actor, playwright
and wit. charmed the press at lunch at the
Banker's Club of San Francisco on the 52nd
floor of the Bank of America Building
Wednesday (4). Director Ted Kotcheff and
among the diverse celebrities at the lavish
dinner-dance at the Hyatt Regency Hotel
following showing of the film.
"The Wiz" sneak preview at the Alexandria
Theatre Friday (6) was standing
room only. A line formed to buy tickets
for the Universal release at 2 p.m. and
hundreds were turned away.
TUCSON
petrocelli" was a TV series filmed in this
city during its entire run. It appears
likely now that "The New Maverick" will
find a permanent home here also. The series
is one of two shows seriously considered to
fill a potentially vacant hour on ABC's
Monday night schedule.
Where but Old Tucson would there be a
wingding political rally complete with
chuckwagon dinner, all the rides, gun-
kids under 14.
Buster Crabbe. 70 and still handsome,
crossed a picket line here Thursday (5) while
in town doing a commercial for Don Thornton's
Real Estate U.S.A. "This is a new
experience for me," exclaimed Crabbe. "I
didn't even cross the picket line during the
actors' strike years ago!"
Crabbe, to the delight of picketers, crossed
the line of striking school teachers embroiled
in differences with the administration
of Tucson Unified School District 1, the
largest district in Arizona. The veteran of
over 50 films recited his lines on the football
field of Tucson High School accompanied
by the THS band, which was short
by 25 musicians. Crabbe buys, renovates
and sells homes in Scottsdale.
Paramount Pictures discovered Crabbe
'Girl Friends' Claims
First Prize in Utah
BURBANK—Claudia Weill's "Girl
Friends," starring Melanie Mayron, won
the $5,000 grand prize as "best picture"
September 11 at Utah-U.S. Film Festival,
a Salt Lake City film conference aimed at
sparking greater interest in regionally made
movies, it was announced by executive director
Sterling VanWagenen. Robert Redford
is board chairman of the festival.
Tough Competition
The Warner Bros, release, produced in
New York with funds obtained through
grants and from private sources, competed
against "Bushman," produced and directed
by David Schickele, San Francisco; "The
Whole Shooting Match," produced and directed
by Eagle Pennel, Austin, Tex.; "Mar-
fights and—an added attraction—speeches.
tin," produced by George Romero, Pittsburgh;
"Local Color," produced and direct-
The old-fashioned political rally with Gov.
Bruce Babbitt and other Democratic candidates
ed by Mark Rappaport, Albany, New York,
was held Friday (6). Tickets for adults
were $7.50; $5 for students, and $2.50 for
and "Property," produced and directed by
Penny Allen, Portland.
Katharine Ross Emcees
Highlights of the awards banquet, emceed
by actress Katharine Ross, included
presentation of the John Ford Family Memorial
Award to John Wayne. Peter Bogdonavich
accepted for Wayne. Harry Carey
jr. was the keynote speaker.
Finalists in the competition were culled
from 30 entries from throughout the United
States, each of which was at least 50 per
cent financed with funds from regional areas
and using local talent for at least half of its
cast and crew.
Judges were: Sunn Classic Films president
Chuck Selyea, director Mark Rydell, writer
Gary Allison, cinematographer Linwood G.
Dunne, editor Verna Fields, art director
Anthea Sylbert and actress Katharine Ross.
"Girl Friends" was produced and directed
by Claudia Weill. Jan Saunders co-produced.
The screenplay is based upon a story by
years ago face-deep in law books persuing
a law degree. He was asked to play a role
screenwriter Peter Stone also were present
Weill and Vicki Polon. who wrote the
in "King of the Jungle," and stayed with
for lunch and the American premiere of
screenplay. Suzanne Pettit was editor. Fred
Paramount for nearly nine years. He'll be
their film "Who Is Killing the Great Chefs
Murphy was cinematographer. The original
back in pictures playing a big city mobster's
of Europe?" which opened the San Francisco
Film Festival that evening. Jacqueline
music score is by Michael Small.
father in a film shot in New York later this
month. "I just don't know when to stop."
Bisset, O.J. Simpson. Boz Scaggs, Mayor
Alexander Mnouchkine is producing
Crabbe chuckled.
George Moscone and Yves Montand were
'Labyrinth."
WE NEED HELP! !
National organization wants to hire one good
theatre supply management trainee for this
area—theatre supply sales, theatre management
and/or technical experience in theatre
operations a real plus for this position
good starting salary—excellent bonus paid
for outstanding performance—car—travel expenses—
hospitalization and fine retirement
plan. Coll collect, (212) 245-6900 or send
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1600 Broadway
New York, New York 10019
P. S. You can also see me of the New YorA:
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GENE TAYLOR
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Post Office Box 3524
Shawnee, Kansas 66203
913-631-9695
W-10 BOXOFFICE :: October 16. 1978

A Tucson Independent
Hopes for a 'Sleeper'
TUCSON — "The Sweet
deck County
War" is a film title to remember. It could
be a real "sleeper," since determined effort,
a sure fire plot line, a star-studded cast and
an outstanding music score all arc part of
this Tucson-made movie.
Imagery Films is also an independent
film production name to remember. Ray
and Marie Cardi are executive producers;
Ken Byrnes and J. Frank James are producers.
Imagery Films originally was devoted
to developing industrial arts documentaries.
Believers Pitch In
The Cardis raised a little over $1,000,-
000 in a year's time, a fourth of the sum
from their own pockets. And when postproduction
pennies pinched, Tucson friends
and believers-in-the-film pitched in to help.
This amazing film company rides the current
against standard Hollywood practice in
that it will distribute its own product.
"We've made ten prints for starters," says
Mrs. Cardi, "and will rent them to theatres
across the country. Our aim, of course, is
to have lots of prints in use."
In a writeup in "Lifestyle" in the Arizona
Daily Star September 29, Jacqui Tully tells
of this talented Tucson family. "I always
wanted to be a movie star," says Mrs. Cardi.
"My father sang with the New York Metropolitan
Opera. One daughter sings in a local
band. Ray is an actor (Ray Cardi jr. has one
of the chief supporting roles in the film,
along with two other Tucson actors, Joe
Orton and Tom Jackman), and our son
Humor and Grace
"The Sweet Creek County War" is about
integrity, friendship and the worthlessness
of war. While noting that the film is
"riddled with flaws" (as could be expected
with an independent's first major film venture),
Tully adds "but its strong points score
impressively." She goes on to say " "The
Sweet Creek County War" does not have
the luxuries of a Hollywood feature. 'Sweet
Creek' tells a story well with humor and
grace. The film does not overextend its
limits, nor does it remain content with cheap
cinematic tricks. 'Sweet Creek,' with luck,
be a winner."
will
Marie Cardi is in complete agreement.
The capable couple has seemed to thrive on
struggling against odds in many business
ventures. And this is their intent in beating
the odds against an independent film
company. "That's what the movie is all
about," confidently states Mrs. Cardi. "sticking
together and suviving hard times."
Laughingly she adds: "We survived. The
movie is done. And it's good. We all believe
in this movie. And I can't wait for it to
open."
Marie Cardi, with husband Ray and son
Ray jr., together with Byrnes and James,
were at Park Mall 4 the night of September,
29 when "The Sweet Creek County War"
opened.
Director of photography was Gregory
Von Berblinger; film editor was Ronald
music composed and conducted by
Sinclair;
Richard Bowden; written and directed by
J. Frank James.
Activist Helped to Form
Film Extra Hiring Office
TUCSON—Ruth Birkhoff, writing in the
"Downtown News," tells about an amazing
"young" 92-year-old Green Valley woman
who made her mark in Hollywood.
From 1914 to 1916 Rita Cassen, a beautiful
German-born girl, worked her charms
on beer brewers and truck drivers as well
as ministers in Brooklyn, N.Y., to gain endorsement
of women's suffrage.
"I remember I was an activist on an
international scale for much of this century,"
states Cassen, still attractive at 92. So when
she went to Hollywood and started writing
articles for the German press, it was only
natural that she became incensed over the
way movie extras were sexually exploited
by directors. With the help of Cecil B. De-
Mille, she organized a hiring office for
extras.
Mary Pickford, Charles Chaplin, Max
Reinhart, Upton Sinclair and Truman Capote
were among the notables Rita Cassen
knew in those days.
She came to Tucson first in the 1940s,
but taught the Montessori method for a
time in Honolulu before returning to become
a permanent Tusconan. She now resides
in nearby Green Valley.
Billy is .starting to act. I think ifs great."
The Cardis became involved in the making
of "Sweet Creek" when Ray jr. obtained
a part in the film. The Cardis and
Byrnes and James already are planning a
Las Vegas 'Goin' Coconuts'
second film about a man who spends 17
years in solitary confinement, a story based Sneak Is Well-Received
on reality, as is "Sweet Creek."
LAS VEGAS—A special sneak preview
of "Goin' Coconuts," starring Donny Osmond
and Marie Osmond, was held at Plitt's
Parkway Theatre in Las Vegas, according
to manager John Malone, and audience acceptance
was very good.
The film, a spoof of crime, spy and
mystery movies filmed in the lush setting
of Hawaii, was released across the nation
Wednesday (4).
After the sneak, members of the audience
were asked to record their reactions
to the film on special questionnaires. Comments
were very favorable and the film
received a good rating, especially among
those in the 25 to 49 age group.
Several dignitaries from Osmond Productions
were present. They were Dick Callister,
president of Osmond Entertainment;
Mike Wuergler. vice-president in charge of
Osmond Films, director Howard "Howy"
Morris and his wife Delores.
Stephen Friedman will produce "Who
Says Nice Guys Finish Last?" from an original
screenplay by A.J. Carrothers.
SWINGIN' PROMOTION — A
strange jungle creature was photographed
passing out flyers advertising
"Shame of the Jungle" at the Royal
Theatre. The event, coordinated by Far
West Films, Selluloid Co. and Jack
Wodell Associates, featured a jungle
costume contest and a concert by Leila
and the Snakes in Hyatt Union Square.
First prize was a trip for two to Africa.
Principal 'On the Nickel'
Photography Wraps in LA
HOLLYWOOD—Principal
photography
has been completed for "On the Nickel,"
formerly titled "Rose's Park," the first feature
picture effort of Ralph Waite, star of
television's "The Waltons." Waite was producer-director
and starred in the film for
which he also wrote the script.
With post-production scheduled for completion
in October, Waite is eyeing a release
date early next year for his story about a
man's search for his dying friend in and
around "the Nickel," the name given to
Los Angeles' Fifth Street area.
Others in the cast are Donald Moffat.
Penelope Allen, Hal Williams and Jack
Kehoe. William Bushnell was associate producer
and production manager. Ric Waite
did the cinematography and Don Matthews
handled the sound.
'Villain' Lensing Starts
Oct. 16 at Old Tucson
OLD TUCSON. ARIZ — -The
Villain."
a feature-length western comedy starring
Kirk Douglas and Ann-Margret. will begin
filming here Monday (16).
Produced by Mort Engelberg and Paul
Maslansky for Rastar Productions. "The
Villain" will be directed by former stuntman
Hal Needham. Needham most recently directed
"Hooper." starring Burt Reynolds.
Douglas has starred in four other pictures
filmed at Old Tucson, including "Cninfight
at the O.K. Corral." "Last Train From Gun
Hill," "The Way West" and "Posse."
Ann-Margret was here in 1970 for the
filming of "C.C. Ryder & Co^ with Joe
Namath.
The company is expected to be shooting
in Old Tucson until November.
BOXOFHCE :: October 16, 1978 W-II

IN THE PINK — Lori Burkhalter
(center, wearing glasses) receives a large
stuffed pink panther as a reward for
selling the most short subjects for
United Artists Corp. in the Pacific
Northwest. Also holding the prize is
Diane Saffle. In the back are Bud Saffle
(left) and Ralph Osgood jr., staffers
at Saffle's Theatre Service in
Seattle.
Coronado Cackle Contest
Promos 'National Lampoon'
TUCSON—Feathers flew September 9
at Plitt's Coronado Theatre when manager
Howard Brown said "Go!" and teams representing
U of A Alpha Sigma Epsilon and
Sigma Nu fraternities barreled into buckets
of crispy fried chicken (ten buckets containing
20 pieces of chicken) supplied by
Kentucky Fried Chicken, in a cackle contest
hyping "National Lampoon's Animal
House."
When time was called 15 minutes later,
SAE contestants Michael P. Block and Ed
Moran emerged triumphant by "a wing and
a prayer." victorious by one piece of
chicken over the SN duo of Bill Moreno
and Ken Matthews, despite the lattefs piranha-like
"college try." Moreno is doorman
at the Coronado; Matthews is former manager
of Plitt's now-closed Miracle Drive-In.
The 1 p.m. promo, staged in a roped-off
area in front of the theatre, was widely publicized
in newspaper ads, on Channel 4
KVOA which broadcast the event on the
evening news and over KTKT Radio.
Winners of the contest received passes
good at any Plitt Tucson theatre, record
albums and a Bluto framed certificate. Richard
Ravicchio, manager of PIT's Cine El
Dorado and Plitt city manager, emceed the
event judged by Danny Rosenow, manager
of pit's Catalina, Brown, and Roger Drew,
assistant manager of Kentucky Fried
Chicken stores in Tucson.
Usherettes and concessions staff were
attired colorfully in bright-yellow "Animal
House" T-shirts. Sound was supplied by the
Music Stand and Zip Records furnished the
albums. Sam Plitt. PIT southern Arizona
district manager, and his family attended
from Phoenix.
A current continuous promo at the Coronado
is "Red Star." If a red star appears
on a pulled tab from tickets packed in popcorn
and given away with drinks and candy
bars, the lucky patron wins a free pass to
the Coronado.
W-12
Flashy Xorvelle'
Promo Hits Calif.
(Continued from page W-1)
Corvette from the film drove to Stockton
for a sneak preview. E.xhibitor/ manager of
the Valley Cinema Ed Fonscca went out and
purchased a Mini-Corvette (gas-powered gocart
type of vehicle with a Corvette Pacecar
body) to give away at the end of the
run of the film. People were asked to guess
the time that this small car would take to
travel from point A to B at the shopping
center where the theatre was located. Aside
from entry blanks made available at the
theatre, the Sunday pre-op«ning ad for the
film had the identical ad/contest blank appear
in the Stockton Record. Fonseca also
purchased over 200 miniature model Corvettes
which would be given away over
KJOY radio during the run of the film.
In
dard
Fresno.
"Vette
Calif., in addition
parade/ film
to
preview,
the stan-
KYNO
radio general manager Sam Carter had
planned to give away a '78 "Vette Pace-car
to celebrate the station's silver anniversary,
and tied in with the MGM film for a very
effective visual approach. The morning disc
jockey on the station from 6-10 a.m. broadcast
his program for a week prior to the
film's opening from the '78 'Vette Pace-car
parked on the corner of Ashland and Blackstone,
one of the busiest intersections for
morning commutor traffic. The 'Vette parade
on the evening of the preview showing,
for which KYNO gave away tickets,
was covered by every major network affiliate
stations' news department and appeared
on the 1 ] p.m. news.
Variety Sweepstakes Fete
Is Set for November 10
LOS ANGELES—The Variety Club of
Southern California, Tent 25, will hold its
ninth annual Sweepstakes Dinner Dance Friday.
November 10, at the Beverly Hilton
Hotel. Milt Moritz, past president of Variety,
once again will serve as chairman for
the fund-raising event, it was announced by
president Murray Propper.
In keeping with the sweepstakes format,
only 300 tickets will be sold and there will
be $50,000 awarded in prizes to 60 winners.
L'Amour's 'The Sacketts'
Now Filming in Tucson
TUCSON—Shooting started September
25 on NBC's new miniseries "The Sacketts."
Its first three days wore filmed at Old
Tucson's branch western set located near
Benson. The show then moved to the Old
Tucson movie center, sound stage and western
streets.
The show will be the first TV adaptation
of any of the 74 novels written by the bestselling
western writer in the U.S., Louis
L'Amour. "The Sacketts" depicts an American
family's western migration, confrontation
with outlaws and savage Indians, and
the part the family played in the start of
New Mexico territory.
Glenn Ford and Sam Elliott star and
Mercedes McCambridge plays the role of
Mother Sackett. The two Sackett brothers
are played by young actors Tom Selleck
and Jeff Osterhage. Gilbert Roland is Don
Luis, one of the original settlers of New
Mexico. Oscar-winner Ben Johnson ("The
Last Picture Show") is Cap Roundtree, a
cowboy, and Douglas Netter is producer.
Robert Totten directs the show which is
set for the 1978-79 season.
BOXOFFICE Article Leads
To Paramount Engagement
DENVER — "Bo.xoFFiCE is certainly
widely read," declared John Simms. president
of Wolfberg Theatres whose flagship
house, the big Paramount 2,200 seater, has
been in financial trouble. A recent article
reported the rental of the Paramount to the
Denver Opera Company during their 1978-
79 season.
"As a result of the Boxoffice article, the
American Sewing Guild. New York City,
recently rented the Paramount for a series
of six sewing schools, the first of which was
held Thursday, September 28," Simms said.
"Another contact, also out of New York,
concerned the future booking of the traveling
company of the famous Rockettes," he
continued.
The opera season will open Friday (27)
with "Madame Butterfly," according to
Nicholas Laurienti, musical director and
founder of the Denver Opera Company.
Other operas are "The Merry Wives of
Windsor" set to open March 23 and "Tosca"
in June.
Interest is so intense regarding the beautiful
old Paramount that a group of concerned
citizens have incorporated as the
Save the Paramount Committee. Plans for
various entertainments, ballet, dance groups
and concerts are being made according to
Simms.
Albuquerque Site of NM
Theatre Ass'n Convention
ALBUQUERQUE — The 32nd annual
convention of the New Mexico Theatre
Ass'n was held in this city Tuesday (3)-
Wednesday (4) at the Four Seasons Motor
Inn. An attendance of over 100 was recorded.
Officers of the association, which is affiliated
with NATO, are Loren Eigenberg of
Raton, chairman of the board; Larry Allen
of Farmington, president; Bert English of
Roswell, first vice-president; Lester Dollison
of Socorro, second vice-president, and Nelson
Myers, Albuquerque, secretary-treasurer.
Board members are Lou Avollo, Albuquerque;
Abby Parrish, Carlsbad; Boyd
Scott, Farmington; O. F. Wilhelm. Las
Cruces; Scott Brewer. Santa Fe. and Kelvin
Plumb, Grants.
Keynote speaker was Jerome Gordon,
special assistant to the president of NATO.
Also speaking was Larry Hamm of the New
Mexico Film Commission.
at Special guests the convention banquet
were Bon Abruzzo, Maxie Anderson and
Larry Newman, the first men to fly a balloon
across the Atlantic.

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BOXOFnCE ;: October 16. 197S
C-1

—
—
I
—
DOLBY
'Smoke' Ousts Animals
From Top Kaycee Slot
KANSAS CITY—After nine weeks as
the K.C. top draw. "National Lampoon's
Animal House" was smoked out by "Up in
Smoke," which opened at 375 in five theatres.
"Animal House" managed to stay in
second place, however, with a 270. "Grease"
was not far behind at 225. "Somebody
Killed Her Husband," the Farrah Fawcett-
Majors starrer, opened to a disappointing
120 business.
(Average Is 100)
Ridge Revenge of the Pink Panther (UA),
Blue
Uth wk ^ 90
Gladstone—The Cat From Outer
Blue Ridge,
Space (BV), 9th wk
Brywood, Glenwood—Eye
75
of Lau (Col)
7th wk. 85
Fairyland Desires Within Young Girls ISR);
All American Girl (SR), 1st wk 125
Glenwood—Grease (Para), 16lh wk 225
Midland Sgt. Pepper's Lonely Hearts Club Band
(Un 9th
4 theatres—Foul Play (Para), 11th wk
4 theatres—Hooper (WB), 9th wk
5 theatres—Somebody Killed Her Husband
1st wk
5 theatres Up in
Chicago Exhibitors Disappointed
By 'Death on the Nile' Returns
CHICAGO—While 'Death on the
Nile'
grossed 325 per cent, exhibitors did not
feel this reflected the film's quality. "Jokes
My Folks Never Told Me" grossed 300 per
cent in the opening week. "A Wedding,"
another newcomer, grossed 325, and "Girl
Friends," which has been doing top business
in other areas, grossed 250 in its first week.
"Interiors." which was in a second week at
the Walter Tower 2, hit 475, and "National
Lampoon's Animal House," which has been
a leaders since opening six weeks ago, raked
in 350. "The Executioner" took a tumble
in the third week at the Roosevvelt in the
Loop, diving to 175 from a tally of 300 in
the prior week.
Carnegie Bread and Chocolate (SR), 4th wk 275
Ford City 2, Woodlield 1—Hooper (WB), 9th wk. 190
Goll Mill 1, Water Tower 1—Heaven Can Wait
(Para), 8th wk 215
Orlond Square 2, Yorktown 4—Grease (Para),
15th wk 130
Roosevelt—The Executioner (SR), 3rd wk 175
Water Tower 2—Interiors (UA), 2nd wk 475
5 theatres—Foul Play (Para). 8th wk 200
4 theatres Barracuda (SR), 1st wk 175
5 theatres—A Wedding (20th-Fox), 1st wk 325
5 theatres—Girl Friends (WB), 1st wk 250
6 theatres—Jokes My Folks Never Told Me (SR),
WE NEED HELP! !
National organization wants to hire one good
theatre supply management trainee for this
area— theatre supply soles, theatre management
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operations a real plus tor this position
good starting salary—excellent bonus paid
for outstanding performance—car—travel expenses—hospitalization
and fine retirement
plan. Call collect, (212) 245-6900 or send
resume to: Dan Miller
1600 Broadway
New York, New York 10019
P. S. You can also see me of the New York
NATO Convention.
10 ihealres National Lampoon's Anir
(Univ). 6th wt wk J5U
theatres—Death on the Nile (Pctia) 1st wk 325
theatres—Somebody Killed Her Husband (Col)
ST.
LOUIS
peter Ustinov is the fourth actor to portray
Agatha Christie's well-known Belgian
detective Hercule Poirot, which he does in
Paramount's "Death on the Nile" currently
at Cinema 4, Creve Coeur, Ellisville, South
City and Halls Ferry 6. As in all the late
mystery writer's offerings, there are numerous
suspects, all with good and sufficient
reasons for wanting to see the victim "done
in" and it takes Poirot to find the culprit.
The stunning cast includes Bette Davis, Mia
Farrow, Simon Mac Corkindale, Angela
Lansbury, George Kennedy, Olivia Hussey,
David Niven, Maggie Smith and Lois Chiles
as the rich American heiress who is the murder
victim.
A different type of private detective in
the person of Richard Dreyfuss is portrayed
in "The Big Fix" at Jamestown Mall, Northwest,
Sunset Hills and Woods Mill. Dreyfuss
co-produced the film with his friend
Carl Borack for Universal release. The
screenplay is by Roger L. Simon, based on
his novel, and featured in the cast are Susan
Anspach, Bonnie Bedelia, Fritz Weaver and
John Lithgow.
"Fantasia," Walt Disney's classic now in
stereophonic sound, is enjoying an exclusive
engagement at Westport Cine . . . "Eyeball"
continues to terrify horror film buffs at
Airway Twin. 1-44, North Twin. South
Twin and Rock Road ozoners. New World's
"Avalanche" with Rock Hudson and Mia
Farrow is at 4 Seasons. Lewis & Clark and
the Airway Twin and North Twin drive-ins.
Universal trade-sneaked its holiday release
"The Wiz" Friday (6) at Halls Ferry
6. The stellar cast includes Diana Ross,
Nipsey Russell. Lena Home, Michael Jackson
and Richard Pryor as "the Wiz" in this
mod adaptation of L. Frank Baum's fable
"The Wizard of Oz" which includes music
and hip dialogue.
The glitter and glamour of the '40s set
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to the music of the Big Band Era will provide
the theme for the Women's Variety
Club's annual "Variety is the Spice of Fashion"
show at noon Wednesday (18) in the
Khorasson Room of the Chase Park Plaza
Hotel. The luncheon show will feature the
total wardrobe from sportswear to sexy evening
dresses, modeled in sizes for the mature
figure as well as the young and slender. Jon
Tomas (the local Jon Peters) will be the
hairdresser for the models utilizing the hair
styles of the '40s with Martyn's of Plaza
Frontenac presenting the fashions featuring
padded shoulders and slimmed-down skirts
reminiscent of the heyday of Joan Craw-
Lana Turner and Rita Hayworth.
ford,
A drawing will be held for a fur-lined
poplin coat and hand-made afghans and
there will be valuable attendance prizes
donated by local businessmen. Admission
is $10 per person with proceeds going to
various agencies which serve handicapped
and imderprivileged children in the area.
More than $17.o5o was donated in 1977.
The weekend movies at the University
Missouri-St. Louis will be "Oh God!"
of
Friday (20) and "One on One" Friday (27),
Screenings are at 8 p.m. in Lucas Hall. Admission
is $1 with UMSL ID or $1.50 for
the
public.
Delcrest Activities will present "Hollywood—the
Golden 'Vears" Thursday (19) at
1 p.m. at 8350 Delcrest . . . The Covenant
House Film Festival's program for Tuesday
(31) will be Alfred Hitchcock's "The 39
Steps." Showtime is 7 p.m.
Filming has begun locally and in New
Salem, 111., for production of an upcoming
CBS-TV miniseries "The Chisolms," which
traces the migration of a family westward.
The director, Mel Stuart, was pleased to
find locations without television antennae
or telephone poles. Evan Hunter wrote the
teleplay. The production will be aired next
April in three two-hour segments.
Top Foreign Films Shown
At Toledo Museum of Art
TOLEDO— "Foreign Passage." a series of
six award-winning foreign films will be presented
on Tuesday nights by the Toledo
Museum of Art in the nuLseum's Little Theatre.
The series opened Tuesday (3) with Francois
Truffaut's "The 400 Blows" (1959).
The feature Tuesday (17) will be Jan Kadar's
"Lies My Father Told Me" (1975).
Tuesday (31), Kenji Mizoguchi's "Ugetsu"
(1953) will be screened.
Next will be Jean-Luc Goddard's "Masculine-Feminine"
(1966). followed by Jiri Menzel's
"Closely Watched Trains" (1966). The
scries concludes with Akira Kurosawa's
classic "Rashomon" (1950).
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C-2 BOXOFFICE :: Octobi

Wednesday, August 23. 1978

CHICAGO
^illian Gish. a star of yesteryear, still
causes a stir. She was the center of
attention when she spent a couple of days
here in connection with "A Wedding."
20th Century-Fox attention is focusing
on "Magic."" soon to open in this area.
Midwest press people are being invited to
a special screening during the latter part of
October.
Edythe Stein, president of Variety Club
Women, reminds members that the club's
annual fall luncheon and fashion show will
be held at Zorine"s Friday. November 10.
Fox booker Bob Rosterman was due back
Monday (16) following a short holiday in
London.
The Kohlberg Circuit has taken over
operations of the Starlite Drive-In and
Studio Theatre. For the past few years, both
properties were leased by General Cinema
Corp. The Starlite is where Stanford Kohlberg
started as an exhibitor 25 years ago.
It was at this drive-in where Kohlberg introduced
in-car heaters.
George A. Trahas, who was a member of
Local 110. died Monday (2).
New World Pictures of Chicago set up
combination showings of "Jabberwalk" and
"Sex Machine" for opening on Friday (20).
and Friday (27). Chicagoland theatres will be
participating in the first showings here of
"Think Dirty," starring Marty Feldman.
Richard Stern reports that "Night of the
Living Dead,"" a feature offered by Alternative
Film .Society, has been a success in
midnight showings on Fridays and Saturdays
at his 3 Penny Cinema.
Jack Dionne of United International
Films is arranging a premiere showing of
SIGNS of theJIMES
QUADROPLEX
.and we do it best.
CHinmnn KRicGcn
13^
516 569-1990
Run for the Roses"' in seven theatres in
the Minneapolis/ St. Paul area. This Kodiak
Films release deals with the Kentucky Derby
races. It's a film for the entire family
with stars Stu Whitman and Vera Miles.
Allied Artists staffers are in the midst of
a big campaign for Midwest openings of
•The Wild Geese."" This $12,000,000 picture
is first set for showings here November
10.
The Admiral Theatre is organized for new
features and personal appearances in early
November. Deseree Cousteau, the star of
"Hot and Saucy Pizza Girls," and Nancy
Hoffman, of "Candy Stripers." will be visiting
with audiences during the first week in
November. "Cindy Stripers" and "V-Thc
Hot Ones" are openers at the Admiral November
3, while "Hot and Saucy Pizza
Girls"" arrives in mid-December. As has been
mentioned, Pat Riccardi, the Admiral"s
owner, has concentrated on attracting
neighborhood people. They applaud his efforts
in making the theatre an area showplace.
At $5 per person admission, all 784
seats are generally filled for all evening and
weekend showings.
Mary Kirby has joined
as advertising director.
Brotman Theatres
We received word here that Irwin Dubinsky,
who operated theatres in Illinois and
Nebraska, died. No details are available at
this
time.
Press screenings are now in progress as a
prelude to formal showings which will take
place at the 14th Chicago International Film
Festival, November 3 through 19. This year
festival activities take place at the Biograph,
Village and Varsity theatres. Michael J.
Kutza jr., founder and director, has named
John litis Associates, a Chicago-based publicity
and advertising agency, to handle this
year's press. John litis is well known in
the communications field, and he represents
a number of film companies, as well as nonfilm
clients within the entertainment spectrum.
The Plitt Roosevelt in the Loop and a
number of outlying theatres opened Friday
(13) with "The Tempter." Caria Gravina,
an Italian actress, and Mel Ferrer star in
this suspense film which deals with the
problems of exorcism.
Tom Habeck, who has served as
assistant
10 Herman Pomper, manager at the Essaness
Bremen, was named manager of the
company's Diana in the Homewood area.
We wish a fast recovery for Mrs. Floyd
CINERAMA IS m SHOW
Bl'SIlVESS Vi HAflAII TOO,
Wlicn you come to Walkiki,
don't miss the famous Don Ho
Show ... at Cinerama's
Reef Towers Hotel. f
(Bobbe) Brethour. She has been hospitalized
at Alexian Bros, hospital.
Floyd Brethour, Warner Bros, district
manager, has just cause to be elated. His
son Greg accomplished a rare feat which
avid golfers just dream about. He made a
holc-in-one in a 140-yard drive.
M&R Amusement Co., which just moved
out of the Loop, has been assigned a new
telephone number: (312) 673-5600.
Happy news from Barry Ehlrich, who
moved to Haifa, Israel after he resigned
from Paramount Pictures here. He will be
married in the spring.
KANSAS CITY
Tf this is October, it must be vacation time.
Among the citizens of the film community
enjoying vacations were Mr. and
Mrs. Richard Durwood, Crown Cinema
Corp., who just returned from a two-week
trip to England. On their way over, they
traveled in luxury on the Queen Elizabeth
2, where they enjoyed dancing, swimming
and fine food . . . Martin and Sylvia Stone
left for a one-week vacation at Hilton Head.
S.C, where they will enjoy the famous
Southern hospitality of this vacation spot.
Local moviegoers are enjoying a wealth
of new pictures this week. Columbia's
"Somebody Killed Her Husband," starring
Farrah Fawcett-Majors and Jeff Bridges,
entered its second week at the Oak Park,
Brywood, Metro North and Seville theatres.
For those who just want to clone around,
20th Century-Fox's thriller, "The Boys
From Brazil," opened last week at the Metcalf.
Plaza, Antioch and Blue Ridge theatres.
The picture toplines Lord Laurence
Olivier and Gregory Peck as two old foes
who pit their wits and strength against each
other in this tale of Nazi intrigue.
Two new pictures from Paramount bowed
last week. "Goin" South," a wooly western
comedy starring Jack Nicholson and John
Belushi, made its debut at the Blue Ridge,
Watts Mill, Valley View, Gladstone arnd
Empire. "Death on the Nile," which features
an international cast of stars, opened
at the Gladstone, Glenwood and Truman
Corners theatres.
Richard Dreyfuss returned in Universal's
'The Big Fix," a detective thriller playing
at the Brywood, Truman Corners. Oak Park
and Independence Center theatres . . . For
those with a taste for quality cuisine and
murder mysteries, Warner Bros.' "Who Is
Killing the Great Chefs of Europe?" was
launched at the Antioch. Blue Ridge, Ranch
Mart and Plaza theatres. The cuisine is so
(Continued on page C-6)
^

EXHIBITOR REACTION
"FANTASTIC!"
'One of the best...Word of mouth will make it
clean up at an/ boxoffice. This one can't miss.'
PACIFIC AMUS. Co.
Top Grosser
on HollywoodBlvd.!
IKflDEyisifi
Los Angeles
in 4 Situations
1st WEEK
76,101
SMASH
FIRST
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AND
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RUN!
NO INSTALLATION
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2nd WEEK
68,707
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BOXOFFICE :: October 16. 1978 C-5

. . Linda
—
KANSAS CITY
fContinued from page C-4)
appetizing, though, it is suggested that you
see the film after a good meal or you'll
find
yourself at the concession stand every ten
minutes.
A sell-out crowd "eased on down the
road" to the Midland Theatre last Friday
night for a screening of UniversaKs "The
Wiz." Diana Ross plays Dorothy. Nipsey
Russell plays the Tin Man and Richard
Pryor plays the Emperor of the Emerald
City in this lively new musical version of
"The Wizard of Oz." Yes. Toto is in the
movie, too.
Women of Filmrow, weep! Another good
man is gone. Warner Bros.' Bob Johnson
plans to marry his fiancee Linda Barton
December 20. Linda works for Mister
Guy's and. hopefully, likes movies.
Chalk up another sucessful Variety Club
picnic. Area showmen had perfect weather
Wednesday afternoon at the Meadowbrook
Country Club while they pursued their favorite
rscreation. Ron Leslie, vice-president
of American Multi Cinema, walked off with
the top prize in golf and master of ceremonies
Martin Stone presented his son
Doug with a prize for second place. Unlike
last year, there was no organized tennis
tournament. Instead, there was a heated
round-robin of matches between all teams.
Reportedly, the last team still standing after
the playing ended was Larry Rayburn of
Coca-Cola and Thom Velde of American
Multi Cinema.
Meanwhile, in one of the back rooms of
the country club. John Shipp and other men
more inclined towards indoor sports joined
a poker game in which small fortunes
seemed to change hands regularly. Who
owns the Bijou now. John? Prizes won by
almost everyone at the awards dinner and
many people stayed late into the evening to
enjoy the company.
Danny Owens of Columbia and Gene
Krull are looking for volunteers for this
year's Haunted House. Volunteers are needed
to help build and staff the Variety Club
THEATRE
DRIVE-IN
SCREENS
T/ic Quality Tower that never
has had to be replaced."
* • *
GENE TAYLOR
D & D Fabrication
and Erection
Co.
Post Office Box 3524
Shawnee, Kansas 66203
913-631-9695
effort, which donates its profits to local
children's charities. People especially are
needed to act as demons and ghouls to scare
the unsuspecting patrons. However, looking
around at the faces of Filmrow, it is f)Ossible
that makeup and costumes may be optional.
The Haunted House will be in Ward
Parkway Shopping Center. 8600 Ward
Pkwy. between Rich & Marty's Restaurant
and J. C. Penney's. It will open Friday evening
(20) and will run through Halloween.
Tickets are $1.50.
Diane Thrasher of Cokmibia enters Re-
.
search Hospital this week for some tests.
We hope it's not serious . . Carol Bobstreie.
.
Warner Bros., is building a house in Independence.
She plans to move there in late
October Ryan. Warner Bros.,
moved to Los Angeles where she will work
in the home office. Her successor here is
Becky Sword, who will work with another
new staffer, Robin Hazard.
It's been knees to know you! Jerry Jones,
Filmrow veteran and gentleman farmer, entered
St. Luke's Hospital Friday (13) for
knee surgery to correct an injury suffered
in a Softball game two weeks ago. Jerry will
recover for several days in the hospital
until he can determine if the doctor worked
on the right knee (if he did. that was the
wrong one— it should have been the left).
Jerry will learn to walk on crutches for a
short time, so he requests that no footballs
or mountain-climbing gear be sent. He will,
however, accept any form of chocolate
or even Girl Scout cookies!
Screening at Midwest: Wednesday (11).
"Butterflies" (Leisure Time Booking), distributed
by Marcus.
Niles Communications Rep
To Speak al Film Seminar
CHICAGO — Bill Harder, multi-media
vice-president of Fred A. Niles Communications
Centers, will be one of the featured
speakers at the sixth annual Midwest seminar
on videotape and film Friday (20) and
Saturday (21) at the Chicago Marriott
O'Hare Hotel.
Harder will give a comprehensive answer
to the perennial question, "Why Multi
Image?" Ask him the question in person,
and he'll likely reply flippantly, "Because
it's different!" But in his presentation he
expands on the greater ability of Multi
Image to convey information and make it
memorable. He demonstrates how Multi
Image can express ideas in a horizontal time
frame, instead of vertically, like motion pictures,
or present different views of an idea
or image simultaneously. He also claims for
Multi Image the ability to hold the attention
of the fast learner while at the same
time informing the slow learner.
Disappointing Grosses
Concern Exhibitors
CHICAGO— Normally exhibitors have
little to say about new arrivals, aside from
reporting grosses for the week. But last
week, with six films classified as top-notch
opening at the same time, comments were
the rule, not the exception.
Generally, exhibitors agreed that "Death
on the Nile" is a super movie, so the opening
week's gross of 325 percent seemed disappointing.
A number of exhibitors expressed
the opinion that too many newcomers
at the same time may hamper business.
"Girl Friends" was cited as a case in point.
Exhibitors appeared to be in accord about
the outstanding merits of both films. They
do feel, however, that while business was
not up to expectations in the opening week.
business will remain stable during the forthcoming
weeks.
It was interesting to note that critics, who
are not inclined to be profuse in praising
movies, did so in connection with a mumber
of films currently being shown. Three and
four stars were given to such films as "A
Wedding." "Girl Friends," "Interiors" and
"Death on the Nile." "Jokes My Folks
Never Told Me" received nary a star. But
this did not cause a twinge among members
of New World Pictures of Chicago; grosses
made up for the omission of stars.
Aaron Gold. Tower Ticker columnist for
the Chicago Tribune, noted that "Girl
Friends." a low budget film that took director
Claudia Weill and actress Melanie Mayron
six and a half weeks to shoot over a
period of two years, is cleaning up at the
boxoffices across the country. "And it
should. It's a sensitive and honest look at
friendship, beaut'fully directed by Weill and
brilliantly actid by Mayron. At times it was
like watching 'Candid Camera.' Weill, who
wanted to be 'tough, sexy, and low-key'
like Lainen Bacall when she was growing
up, is hoping that audiences will 'walk away
from the film feeling good about their own
lives.' It must work because that's the way
it
made me feel."
In lauding "Death on the Nile," Roger
Ebert, movie critic for the Chicago Sun-
Times, said it's "a classy Christie whodimit."
'Destry' Shown at Church
CAMBRIDGE, MASS.—"Destry Rides
Again," the Universal 1939 release with
James Stewart and Marlene Dietrich, was
shown on a Sunday, and MGM's "Some
Came Running" (1959, Frank Sinatra, Dean
Martin. Shirley MacLaine) was shown on
a Thursday at the Harvard-Epworth
Church. There was a $1 admission for each
showing.
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Phone (816) 221-0480 W. R. "Bill" Davis, Mgr.
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BOXOFHCE :: October 16, 1978 C-7

Groundbreaking Ceremonies Launch
20,000 Seat Stadium Construction
CHICAGO — Groundbreaking
ceremonies
were held recently for the new Rosemont
Horizon, a 20.000 seat, fiiliv air-con-
The stadium will be ready for use Jan.
1980. according to Stephens.
The stadium will be financed Ihrouuh
tennis, basketball, hockey and boxing at the
high school and professional levels.
college,
The stadium will also have 24 private
boxes similar to the skyboxes in other recently
built stadiums.
The performance area of the new horizon
will be on a par with or larger than other
new stadiums. It will have 25,680 feet of
floor space— 120 feet by 214 feet.
The facility will include a main building
of 124.000 square feet, including office
space. The outside dimensions of the building
are 65 feet high, 382 feet long and 288
feet wide.
The 120 by 214 foot performance area
will accommodate three full tennis courts
or a 99 by 214 feet hockey rink.
In addition to the stadium facility, the
complex will have a 20.000 square foot
ancillary building which can be used as a
support facility (it will be connected by an
underground passage to the stadium floor)
or as an exposition or banquet facility.
Parking will be available for over 5.000
cars.
Ground was broken vigorously b\ Roscniont, III., \lllage officials receiitl> for
the construction of the Kosemont Hori/on a 20,000-soat enclosed stadium. I ed bv
the shovel of Mayor Donald t. Stephens (center with sunglasses), oihers participating
in the festivities include (from left to right): chief of patrol Jack Hasselberger,
director of public safety Richard Drehoble, ex-trustee William Burkes, deputy
mayor Tony Esposito, trustee Steve Giles, trustee Steve Minale, trustee Lee Scott
(partly hidden by the mayor's digging), village clerk Frances Stevens, trustee Chester
Kolaski, and in the back row, finance office Ray Gold; Horizon manager Frank
Fried, and behind Fried's shoulder Mrs. Henry Hyde (wife of Congressman Hyde).
The stadium will be opened Jan. 1, 1980.
ditioned stadium in Rosemont. 111., 15 miles
northwest of Chicago and adjoining O'Hare
International Airport.
Among those participating in the ceremony
were Donald E. Stephens, president
of the village of Rosemont and the driving
force behind the stadium; the village board
of trustees; Franklin Fried, whose firm will
manage the stadium; Anthony Rossi, stadium
architect; Anthony Esposito, deputy
village mayor; other village officials, and
more than 25 residents of Rosemont.
The new arched stadium, first in the Chicago
area in almost 50 years, will feature
a laminated wood roof to provide better
acoustics, and an unobstructed sight line
for the spectators to the stadium floor from
any seat in the house.
TWIN ITM
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$19,000,000 revenue bond issue from the
village of Rosemont and underwritten by
an investment banking syndicate led by
Smith Barney, Harris Upham, Inc.
The stadium will be managed by Franklin
Fried Associates which has signed a tenyear
contract with the village.
The first major attraction to appear at
the Rosemont Horizon will be Ringling
Bros., Barnum and Bailey Combined Shows
Inc., which has signed an exclusive ten-year
contract with the village guaranteeing a
minimum of 49 performances annually.
"The circus is the greatest show on earth,
attracting more people than any other single
performing imit," Fried said. Getting Ringling
Bros, is a real coup for the stadium."
Under another ten-year contract, the
Horizon is assured of 50 concerts and other
musical events per year.
A third ten-year contract has been signed
with Araserv, Inc.. as the exclusive concessionaire
for the stadium.
The stadium is strategically located fewer
than five miles from the airport itself. Interstate
highways and tollways which border
Rosemont bring the stadium to within a 20-
minute drive from downtown Chicago.
"We will have a population base of 8.-
000.000 to draw on." Fried said. He predicted
the stadium would be earning money
over and above debt retirement after the
first five years of operation.
In addition to the circus and concerts,
the stadium will be used for specialty and
variety shows, cultural events, ice shows,
assemblies, rodeos, religious gatherings and
such sports events as indoor track and field.
Two X-Film Theatres
Targets of Police
FORT WAYNE — Two local
theatres
showing X-rated films were recent targets
of police. They are the Cinema X on Pearl
Street and the Cinema Blue on Broadway.
In both cases the films were viewed by undercover
officers who then said, in their
opinion, the films "as a whole, appeal to
the prurient interest in sex."
Under a year-old Indiana state law, the
films were subpoenaed for a November 22
hearing to determine whether probable
cause exists to believe the movies are obscene.
One officer viewed "Play Girls of
Munich" at Cinema Blue and another saw
"All Night Long" September 28. Subpoenas
were served September 29 to "John Does,"
managers of the theatres, since police did
not know their actual names. However, the
paperwork was not filed in Allen Superior
Court until Wednesday (4).
Allen County Prosecutor Arnold Duemling
said the action could lead to criminal
charges. If there are convictions, the penalties
call for fines of up to $5,000 and one
year in jail. Under Indiana law a corporation
can face criminal charges just as a person
can.
Duemling reportedly offered immunity
to employes of the theatres in return for
their testimony against the organization
which the prosecutor considers the real
"guilty" parties in this city's pornography
business—the Michigan-based Johnson Enterprises.
However, Johnson Enterprises apparently
operates behind an anonymous
board of directors and Duemling has been
unable to gather enough information about
the company to take legal action against it.
Duemling's office has been fighting adult
bookstores operated by Johnson Enterprises
and others which sell allegedly obscene
magazines and films, with several of such
cases pending while others are being appealed
on constitutional groimds.
C-8 BOXOFHCE :: October 16, 1978

Kenl Plans lo Double
Screens in Circuit
JACKSONVILLE—J. Cleveland Kent,
president of Kent Theatres, and general
manager Tommy Hyde announced the beginning
of the largest expansion in the firm's
history. The expansion will raise it into the
forefront among the main motion picture
theatre circuits in Florida, nearly doubliing
the number of its operational theatre
screens.
In Jacksonville's suburban Neptune
Beach, the Neptune Theatre has been closed
for conversion into triple theatres with
plans calling for reopening in time for
Christmas holiday programs. At Melbourne,
the Palm Theatre also has been temporarily
shuttered and is expected to come out of
its incubating cocoon as a five-plex in time
for the pre-Christmas season.
In recent travels along Florida's southern
"gold coast" on the Eastern shores. Tommy
Hyde made definite contacts for building a
six-plex in Vero Beach and a four- or sixplex
at Fort Pierce, two cities burgeoning
with permanent residents and also rich in
touristry. Jumping up into northwest Florida
at Tallahassee, he has plans underway
to construct a new six-plex there.
KT executives base their growth on Florida's
phenomenal rise in population, as well
as the emphasis on new industries and rising
scales of living.
Colson's Prison Ministry
Funded by Film Royalties
CHARLOTTE — Bobby Benefield of
Avco Embassy Pictures entertained Chuck
Colson, who spent seven months in jail for
Watergate misdeeds. The born-again Christian
says he wants to spend a lot of money
financing chaplains, chapels and religious
programs. "This state has very poor facilities
for the spiritual life of inmates," he
says.
He was in town September 19 promoting
his film "Bom Again," based on his book
of the same title. The picture opens in Charlotte
at the Capri Theatre Monday (30).
The feature depicts Colson converting
fellow inmates to Christians at Maxwell Air
Force base in Alabama.
Former Senator Harold Hughes of Iowa,
whose religious study group Chuck joined,
plays himself. Dean Jones, also a bom-again
Christian, portrays Colson.
Colson said his Prison Ministry, financed
largely by donations and proceeds from the
movie, will try to set up a chapel at the
Central Correctional Institute in Raleigh.
The press conference was held in the Carmel
screening room and was co-hosted by
"Erv" Melton (Car-mel Studios) and Benefield,
branch manager of Avco Embassy.
At the conclusion of the press interview,
Colson passed out autographed copies of
'Born Again."
Maurice Jarre will write the music for
"The Ringer," produced by Dan Blatt and
Edgar Scherick.
Dolby Gives Georgia Theatre a Lift
WOODSTOCK, GA.—The first double
Dolby in the state of Georgia was recenth
would have two stereo features in
jk, Norm decided to go the whole
(Top photo) A view of the booth showing the racks of sound equipment. Auditorium
one (small photo, left) uses full range cabinets for extra bass end response.
Auditorium two (right) uses sound strips designed by owner's son Norm
Schneider jr. The strips provide uniform sound distribution.
inaugurated at Canton Comers Twin Cinema
in Woodstock. The first commercial
in theatre the state to have Dolby now has
equipped both auditoriums of the twin for
stereo reproduction.
Last October, when Norm Schneider
heard the first Dolby stereo presentation of
"Star Wars" at Atlanta's Preview Center,
he decided that stereo would be the way to
go in the future and saw no reason to wait
to jump on the bandwagon. At Thanksgiving,
he opened "Star Wars," and must have
done something right b;cause he held the
picture until June 2 of this year. It wasn't
unusual to find customers driving 50 miles
to reach this theatre, often passing others
playing the same picture, just so they could
enjoy the picture in improved sound.
Due to the increased availability of Dolby
encoded prints and with the real possibility
Merchant Christmas Trailers
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and equip both houses. Additionally he added
a magnetic reproducer in auditorium
two so that he would have full 35mm stereo
capability, regardless of what the film companies
might send him.
An additional feature is the use of a
PhaseLinear 200 watt amp built into bass
cabinets behind the screen of side one. By
filtering the output of the front channels, a
reasonable facsim'le of the 70mm "baby
boom" is recreated. The effect is quite good,
as evidenced during scenes such as the landing
of the mother ship in "Close Encounters
of the Third Kind."
Also included in the package is a stereo
synthesizer, like those used with older monaural
records when converted to stereo
discs. In this way the sound of mono pictures
can be enhanced. Audience appeal
is
thus increased.
The theatre has become widely known
for the quality of its presentation. A number
of titles that have only done so-so business
in first run have done quite well in
sub-mn here because they featured music
tracks well known to the audience.
Ken Adam will be the production designon
"Moonraker."
October 16. 1978 SE-1

1
Filmrow Golf Tourney
Suits Players to a Tee
ATLANTA — The annual golf tournament
staged by Atlanta Tent 21, Variety
Club International, turned out to be the
largest and most enjoyable event of the
season. The weather was perfect and the
shotgun start went off like clockwork. These
tournaments offer more than golf. For the
first time the tennis players organized their
own tourney at the East Lake Golf and
Country Club. Manuel Rodriguez of Storey
Theatres managed this popular sport and
almost won it. but Don Hall squeaked out
to win the prize.
Jack Rigg, top man of New World Pictures
of Atlanta, headed a willing and active
group of workers which added to the pleasure.
Playing a vital part in the success of
the occasion was a large contingent of the
members of the local WOMPI Club, headed
by president Betty Johnson. Her assistants
were Harriett Woodall. Susan Jackson, Susan
Franks. Fran Almeida, Doris Teal, Marjorie
Robertson, Terry Walker. Barbara
Jarvis, Debbie Olson and Linda Crane.
There was much activity from the gin
tournament, won by Larry Laskaris, of
WAGA-TV, who wrested the championship
from a longtime title holder.
Fred Resigna, who was Ed Blender's
guest, was the winner of the golf tournament,
with a scorching 73. Bruce Stern,
who owns his own company, staggered into
a second place finish with a score of 80.
Chances were sold on a five-foot Pink
Panther on the #10 hole, sponsored by
United Artists. It was won by Warren Teal
and the WOMPIs were $217 richer. On
hole #1. sponsored by Georgia Theatre Co.,
donations for Will Rogers Hospital amounted
to $72.
WOMPI also was in charge of the blind
bogie competition, with a first prize of $50
won by Dan Coursey of 20th Century-Fox.
Second prize, $10, was won by Tom Elefante,
Loew's Southeastern District Manager;
third prize, $10. went to Dan Dickson;
fourth prize. $5, was won by Ron Price,
and fifth prize, $5, was claimed by Pat
Roberson.
A set of club head covers were won by
Fred Resigna for closest to the pin on hole
#2 sponsored by Dixie Films. WOMPI
made $76 on hole #6. sponsored by American
International Pictures, which sold
chances on golf balls for hitting inside the
circle.
A theatre seat, equipped with rocker
casters and donated by Aikens-Fran, was
auctioned and sold for $150.
Every participant in the tournament, including
Ed Blender, who won a red shirt,
won at least one prize. Several golf bags.
shoes, clubs of many kinds and other golf
supplies were distributed as draw prizes.
Several charities will share in the proceeds
of the "gate" as soon as the accountants
finish their work.
The visitors list included Frank Jones of
Charlotte; Alan Locke; Bob Capps of AMC,
Jacksonville; Jennings Easley of AMC, also
of Jacksonville; E. E. Whitaker, an Atlanta
retiree; Ken Williams of the Fairlane/ Litchfield
circuit supervisor of theatre operations,
of Easley, S.C.. and others.
Jacksonville's annual celebration for the
film industry is taking place this weekend.
Among those from Atlanta participating are
Walter Powell. New World Pictures of Atlanta;
Pat Roberson and Wayne Bird of
Chappell Releasing Co.. and Ed Blender.
Columbia Pictures.
Miami Child Film Award
Sponsored by Food Chain
MIAMI—Are there any little Otto Premingers
or Elia Kazans out there? If so, the
Greater Miami Film Festival has a "whopper"
of an offer.
The Miami-based Burger King Corp. is
sponsoring a $1,000 Children's Film Award.
It will go either to a film made by a child
16 years of age or younger, or to the best
made-for-children film. The award will be
given November 18 at the Grand Awards
banquet.
Quick Screening
For Driue-lns
with trees that grow 5-8' per year!
You can have effective, inexpensive screening in just
2 or 3 years. Satisfy the new regulations with fastgrowing
Hybrid Poplars, and have a better looking
theatre in the bargain. Developed by the U.S. Forest
Service for reforestation, they are resistant to ice, storm,
insect and disease damage. These Hybrid Poplars are
specially selected for fast, full screening, and are not to
be confused with the short-lived Lombardy Poplars.
Hardy in all U.S. climates. Note: screen trees are best
planted on 6 to 9-foot centers.
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BOXOmCE :: October 16. 19

CHARLOTTE
^hree film exchange offices moved over the
weekend from the upper floors of the
Northwestern Bank Building to other areas
in the same building due to IBM's absorption
of their spaces. The following firms
have new locations: Variety Films, from the
11th floor to suite 470: Columbia Pictures
Corp.. from the 11th floor to suite 900;
Southern Booking & Advertising Co.. from
the 14th floor to suite 310: Harry Kerr
(Dominant Pictures), from the 11th floor
to the third floor. All of the above offices
have retained their former telephone numbers.
BiU Glaser (Tar Heel Films) spent a few
days at North Myrtle Beach. S.C. and
sojourned into Atlanta to attend A. Foster
McKissick's and Souther Booking's cocktail
and dinner party on the eve of the Variety
golf tournament. Bobby Benefield (of
Avco Embassy) and his wife Vicki spent
the weekend in that city. Bobby killed two
birds with one stone by attending the party
and playing golf the next day.
Rebecca (Becky) A. Burns, formerly with
Galaxy Films, is now associated with Kermit
High Theatres.
Screenings this week: "Who Is Killing the
Great Chefs of Europe?" (Warner Bros.) at
the Cinema, Rock Hill, S. C: "The Wiz"
(Universal) at the Capri Theatre in Charlotte.
Screenings at Car-mel: "Goin' South"
(Paramount), "The Boys From Brazil" and
"Magic" (20th Century-Fox) and "Tintorjra"
(Tar Heel Films).
George Royster (American International
Pictures), his wife Jannette and his son
George jr. (Consolidated Theatres) were
hosts at a party for the employees of AIP
CHARLOTTE
Everything for the theatre
... but the film!.
and Consolidated at a weekend outing at
Garden City Beach. S.C, September 23-
24. While most of the men were either
playing golf or trying to fish, the women
were visiting the many junk marts, flea
markets and what-have-you. No one could
find out definitely how the golf scores turned
out. No one ventured to say or do any
bragging, not evon Sam Cloninger, and so
one must assume there were no low scores.
The fishing wasn't the best—the alibi was
"rough water." This Royster family can
really put on a shindig.
Notes from AIP: A work print of its
Christmas release "Force 10 From Navarone"
was ;cic:r.ed September 28 at the
Cinema Theatre in Rock Hill. This was, in
this reporter's opinion, the best-attended
screening in Charlotte since blind bidding
was rescinded.
The AIP boys are busy setting up a wide
saturation on "Count Dracula and His Vampire
Bride," set for release in North and
South Carolina Friday (27).
Jack Webb (20th Century-Fox) was away
on a week's vacation down at the cold
beach in South Carolina and trying to hook
a fish for a change, instead of an exhibitor!
Bill Simpson (Simpson Distributing
Corp.) announces that his wife Jackie will
retire from his firm to take care of their
grandson. She will be succeeded by Betty
Jackson, formerly with Columbia.
Top grosses of the week: "Up in Smoke"
(Eastland Mall III), "Death on the Nile"
(Park Terrace II), "National Lampoon's
Animal House" (Eastland Mall I and South
Park II), "Grease" (Manor Theatre).
New films on the marquees: "Avalanche"
(South Park), "Death on the Nile" (Park
Terrace), "Somebody Killed Her Husband"
(Eastland Mall), "Number One of the Secret
Service" (Queen Drive-In).
Joanna Williams is directing New Day
Film's "Chopstix" from a script she wrote
with pioducer William Dancer.
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BOXOFHCE :: October
SE-5

—
'Theatre Doclor': Rx
For Successful Booking
WOODSTOCK. GA.—A successful summer
at Canton Corners Twin Theatre here
shows what the personal touch can mean
lo an irdependent theatre. Norm Schneider.
owner and operator, credits Howard Hopwood,
the Theatre Doctor, with the upswing
in
business.
The Theatre Doctor is one of the newest
agencies in the Southeast. Hopwood formed
the enterprise after working with various
companies in all phases of the industry. He
says, "I felt there was a need for a company
that could give the individual theatre owner
the kind of attention that is necessary to
keep a theatre in the black these days. So
many bookers seemed really quite lax in
their attitudes towards their customers that
I saw an opening for a really aggressive
company."
What the Theatre Doctor lacks in size he
makes up for with tenacity. He readily admits
that he sees no reason why his customers
should receive second-rate treatment
when dealing for pictures against the
chain operators. "T don't want anything that
anyone else isn't getting, but I won't except
less than equal treatment." When asked if
he didn't feel like he was butting his head
up against a stone wall at times, he replied,
"Well, I managed to develop a pretty hard
head over the years, so if that is what it
takes. I can be as tough as the next guy."
In addition to the standard booking and
buying functions that form the core of the
Theatre Doctor, Hopwood also provides
management, operational and equipment
consultation. He has taken on a number of
new theatres over the years, so he is wellversed
in the building as well as the setting
up and running of both cinemas and live
houses.
kO>H There Is a Complete
Advertising
One approach that he has taken that is
somewhat different from the average booker
is to work with people in all areas of
the industry. Not just content to take the
word of a local salesman at a given film
company, he has been known to send a telegram
to the president of a company. "It's
not something that I would do with everyday
problems, but when the local folks are
unable to give me a satisfactory answer, I
try to find out why."
In addition to working with the film companies,
"Doc," as he has become known,
deals with the production people both
through his Preview Center and through
frequent visits to New York and the coast.
"I find that the amount of understanding
that can be generated between the production
and exhibition end is invaluable. In
most cases, after all, it is the small producer
and the small exhibitor dealing with one of
the six or seven corporate giants in the
middle in distribution. If I can help increase
the quality of theatres or playability of the
product in some small way, then I feel that
I help in keeping the industry in better
health and hopefully still kicking in the future,
when I plan to be working with film
and theatres."
Asked about the future,
the Theatre Doctor
says, "Obviously I hope to continue to
grow. A certain advantage is gained by size
in this or any industry. But I'm not so hot
on growth that I want to start ignoring the
people that I work with now. I have a number
of people that are interested in working
with me and 1 am going to take them on as
the business warrants it. Anyone who has
seen a film in the Preview Center, which I
built and run, understands that I am a fanatic
for quality. I don't ever want to sacrifice
that element of my business for size,
money, or any of the other things that seem
to overcome so many im this industry.
"You might say that I
Theatre Service Company
Jack Jordan
am part of a growing
network of people who will have their
effect on the Titanics of this industry soon
enough. I like to be thought of as the company
that goes 'bump' in the night. You
might not know who I am yet, but I might
Booking
Allen Locke
Frank Jones
Bill Vanderhorst
LET US HELP YOU
Reel
Dick
Estote
Huffman
Southern Booking & Advertising Co.
1415 Northwestern Bank BIdg.
Charlotte, N.C. 28202 Call (704) 373-0271
Serring Charlotte, Atlanta and JacksonYille Exchanges
just keep you awake at times trying to figure
it out."
Most of the folks in Atlanta know Hopwood
as "Doc." the guy who saunters into
the film exchanges with his Stetson and
boots. But they might just bet he'll be nicknamed
"iceberg" real soon as he starts dealing,
in his already famous fashion, with the
various "Titanics" that he is bound to run
into.
Golf Bash Raises Spirits
And Money for Charity
JACKSONVILLE—Charley King, retired
AIP executive, conducted the best-paiionized
annual Filmrow golf tournament
in its history Friday (6) at the Hidden Hills
Golf and Country Club. It also had the
largest attendance on record with industryites
from numerous Florida cities, Atlanta,
Charlotte, Hollywood, Chicago, New York
and way points.
When Charley left the clubhouse after
the day-long sporting events, a cocktail party,
gala evening banquet and the awarding
of prizes, someone accidentally bumped him
from behind and he fell after stepping on a
martini glass abandoned carelessly on the
stair. All Filmrow wishes him a speedy
recovery from minor physical injuries.
WOMPI members assisting Charley and
playing a leading role in fund-raising projects
were Doris Humphryes, Sandy Easley,
Fay Weaver, Marsha Weaver (not related
except as WOMPI leaders), Thelma Claxton,
all of this city, and Doris Teal of
Atlanta, wife of Warren Teal, formerly with
ABC Florida State Theatres here, who is
now a Simn Classics executive in Atlainta.
Walter Johnson, supervisor of sales personnel
at United Artists, has been placed on
an endangered species list since his winning
of the WOMPI "basket of cheers," a backbreaking
load of intoxicants. It is said by
all that Joe Kennedy, UA manager, will be
keeping a close watch on Walter, a teetotaler.
Raffling off chances on the "basket
of cheer" was a major WOMPI moneymaker,
raising in excess of $600 for chari-
ty-
Star of the tournament was Paul Simmons
of Floyd Enterprises, just back from a European
tour, who carded a par-boiled 74
strokes over the Hidden Hills links.
THEATRE
DRIVE-IN
SCREENS
Tfte Quality Tower that never
has had lo be replaced"
• •
GENE TAYLOR
D & D Fabrication
and Erection Co.
Post Office Box 3524
Shownee, Kansas 66203
913-631-9695
SE-6
October 16. 1978

( C anton L
V] pTWIN CINEMAS
3une 15, 1978
TO WHOn IT MAY CONCERN:
This letter is in recommendation of the seruices of Howard Hopwood
of The Theater Doctor, Atlanta, Georgia. After having employed several
booking agents at our theater, hie were conuinced that all booking agents
are the same; lazy and indifferent. It was truly refreshing to find that
The Theater Doctor has a different attitude toward serving the theater,
and not the film distributor. New ideas and unique booking programs
convinced us to give Howard a try.
After studying our ticket sales week by week, reviewing the films
that were played at different times of the year, seasonal and audience
taste for our area, Howard was able to fit available material to our
clientele and community audience appeal. His "connections" with Hollywood
and New York, and advance knowledge of new pictures gives us a decided
advantage over bookers who have never seen the films they are booking,
nor explored the gross revenues when played at theaters with a similar
environment.
We appreciate the personal interest and attention Howard has given
our theater. We can now get back to running a business, and not be concerned
with supervising the activities of a booking agent. We suggest
that you give the services of The Theater Doctor serious consideration.
Sincere]
Hwy 5 East, 3378 Canton Rd., N. Marietta, Ga. 30066 Phone 428-2617
BOXOFFICE :: October 16. 1978

. . . "Somebody
. . . "The
. . "Split-Second
]
ATLANTA
^he appearance of "Death on the Nile"
and "Dona Flor and Her Two Husbands"
in the waning days of September
saved the day as the month came up with
a pitiful showing of his first runs on local
screens.
Scott Cain, film editor of the Journal,
decries the talk of a "product shortage" and
has compiled a list of close to 35 features
that have been available. He writes: "This
is a showmanship failure of considerable
magnitude. Studios are partly to blame
because they are not making enough films,
but exhibitors also must be faulted for not
doing enough foraging. There are plenty of
completed movies sitting on shelves and
gathering dust. With a little hustling, these
could become available for those of us who
saw 'Grease' at the beginning of the summer
and are eager for something new."
Among the long-finished films which
have not gotten to our town are: "Sextette."
the Mae West comedy, co-starring Tony
Curtis, Alice Cooper. Ringo Starr and Dom
de Luise; "The Private Files of J. Edgar
Hoover." (the cast has Oscar recipients
Broderick Crawford and Celeste Holm);
"Despair." based on a Vladimar Nabokov
novel, starring Dirk Bogarde; "Meanwhile.
Back at the Ranch," a documentary on the
'30s and '40s featuring John Wayne. Gene
Autrey. Roy Rogers and many others, and
"Mad Dog." Dennis Hopper in a drama
about Australian frontier types.
There are also "The Amsterdam Kill."
Robert Mitchum in a thriller set in Holland.
London and Hong Kong, a $1,000.-
000 production; "Power Play." an action
saga with Peter O'Toole. David Hemmings
and Donald Pleasance; "Matilda." a fanciful
comedy about a boxing kangaroo, featuring
Elliott Gould and Robert Mitchum; "Opening
Night." a drama directed by John Cassavetes
and starring Gena Rowlands, who
won the best actress prize at the Berlin Film
Festival in February for this film; "Picnic at
Hanging Rock," a much-acclaimed Australian
psychic drama; "The Purple Taxi,"
a drama starring Charlotte Rampling, Fred
Astaire, Peter Ustinov, Eddie Albert and
Philippe Noiret; "Five Days From Home."
a crime story produced, directed by and
s arring George Peppard, and "The Children
of Theatre Street," Oscar-nominated documentary
about students of the Kirov ballet
school narrated by Princess Grace of Monaco.
The local chapter of the National Academy
of Television Arts and Sciences, in
cooperation with the Alliance Theatre/ Atlanta
Children's Theatre, staged a world
premiere sneak preview for members aind
guests Sunday (1) of Ray Bradbury's "The
Halloween Tree" in the Alliance Theatre.
Memorial Arts Center. Academy members
brought young guests to the theatre to
watch five adventurous kids board a giant
magic kite for a journey they never will
forget. "Halloween Tree" was adapted for
the stage and directed by the new associate
director at the Alliance/ Children's Theatre.
Wallace Chappell. This was another free
program activity from the Atlanta NATAS
chapter.
Mchael Parver Associates had to backtrack
on three of their tradepress screenings.
These were the corrected titles and dates
for last week: Tuesday (3) "Who Is Killing
the Great Chefs of Europe?" at Films Incorporated,
and Wednesday (4) the same
picture was screened at Century Cinema
Corp.'s screening room. Thursday (5), "Goin'
South" was screened at Films Incorporated
and "The Big Fix" was unspooled
at Perimeter Mall at 8:30 p.m.
Jark Hamilton, city manager of American
Multi Cinema, is devoting one screen
of Tower Place Six to his "Distinctive Film
Series," which opened with "Dona Flor and
Her Two Husbands." The second offering
will be in the series "Viva Italia!" starring
Vittorio Gassman, Alberto Sordi, Ugo Tognazzi
and Ornella Muti, directed by Mario
Monicellli, Dino Risi and Ettore Scola.
Hamilton invites patrons wanting information
on this film series to call him at 688-
3544.
WOMPI notes: The October meeting was
held at Rich's Lenox Square, where they
dined and discussed important topics. The
meeting featured the presentation of an
award for Frankie English. Frankie, retired
and in poor health, was instrumental in
designing the WOMPI emblem. Since
Frankie was unable to attend the meeting,
a group of WOMPIs will take the award
to her as soon as she feels better . . .
Marie Freeman and Louise Cramer visited
the children at the Methodist Children's
Home in Decatur and screened a picture.
"Brighty of the Grand Canyon," which the
children enjoyed. The youngsters were so
enthusiastic about the enteilainment that
the women are planning a horror movie for
showing as a Halloween treat.
Marquee changes: "They Went That-A-
Way and That-A-Way," Buford Hi-Way
Twin. Mableton, Old Dixie. Omni 6, Tower
Place 6, Cobb Center. Suburban Plaza.
Parkaire. Greenbriar and North Starlight
Drive-In . . . "Born Again." Loew's 12
Oaks Twin. Miracle. National Triple, Omni
6, Parkaire. South DeKalb and Southlake
Killed Her Husband,"
Akers Mill, National Triple, South DeKalb,
Loew's Tara, Perimeter Mall and Town &
Country . . . "Who Is Killimg the Great
I
Chefs of Europe?", Akers Mill, Northlake,
Perimeter Mall, Southlake, Mableton Triple
and Tower Place . . . "Death on the Nile,"
Akers Mill, Roswell Village Twin. Southlake.
Stonemont. Loew's 12 Oaks Twin and
Town & Country . . . "Goin' South." Arrowhead,
Cobb Center, Greenbriar, Lenox
Square, North DeKalb and South DeKalb
Boys From Brazil," Northlake
Mall, Phipps Penthouse, Arrowhead and
"Bronson Lee, Champion."
Cinema 75 . . .
Westgate Triple and South Starlight and
"The Cheap De-
Bankhead Drive-Ins . . .
"A Wedding," Cobb Cinema, Phipps Plaza
and Arrowhead . Smokey"
and "Gone in 60 Seconds." Westgate and
N.E. Expressway. South Expressway,
Roosevelt and Lithia drive-ins . . . "The
Big Fix," Cobb Center, Northlake, Perimeter
Mall, South DeKalb and Westgate.
Sara Lee Dorton, 20th Century-Fox
cashier, and Sara Lowery, United Artists
cashier, are taking their vacations, just when
Atlanta's weather became bearable.
Tradepress screenings at Century Cinema
Corp.'s facility took a jump this past week,
(Continued on page SE-10)
—
SE-8
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P. S. You can also see me at the New York
NATO Convention.
BOXOFFICE :: October 16. 1978

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. . The
ATLANTA
(Continued from page SE-8)
when seven films were screened, to wit:
"The Class of Miss McMichael," distributed
by Bradley Films; '-Capricorn One." "The
Swarm." "Who Is Killing the Great Chefs
of Europe?" and "Hooper." all from Warners
Bros., and "Same Time. Next Year."
Universal
Pictures.
Frank Lowrj', retired salesman from
United Artists, has been seriously ill in
Button Gwinnett General Hospital in Lawrenceville,
Ga. He has been in intensive
care, but Boxoffice learned that his condition
now is favorable.
Doug Ouderkirk of 20th Century-Fox has
been on tour with Amy Stryker, a Greenville,
S.C, actress, who is a member of the
cast of "A Wedding." the new Robert Altman
film. She made an appearance in Winston-Salem
and faced a press conference in
Chariotte.
Years ago, George Ellis used to frighten
what he calls "crazy" kids at 11:30 on Friday
nights, when he was Bestoink Dooley.
an evil-looking character who came on television
just before the late-night horror
movies. Today Ellis, 59, is content to look
happy as he collects tickets from people
as they enter his film theatre, the Film
Forum, on Peachtree Road in Buckhead.
Ellis is an actor—and a good one. He has
been summoned to Hollywood many times
to play roles that the West Coast filmmakers
know he can do. He and his son also own
the movie theatre. "I'm one of those fortunate
people who are able to survive doing
what they like to do," he says. Those tasks
involve sitting behind the ticket desk, smiling
to his customers and taking time on the
telephone when they want to know some-
2 beats 1
3 beats 2
4 beats 3
WE BEAT THEM
ALL IN TWINNING
TRIPLEXING AND
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mCHinmnn kricgcr
Formerly WOODBAY CONSTRUCTION CORP
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thing about a
particular movie. Most of the
films shown at the Forum are ones that
have been passed up by the first-nm theatres,
delightful oldies or foreign product,
mostly with subtitles. "I am not motivated
monetarily, but I do get great satisfaction in
showing great movies, I feel I am involved
in the presentation of an art form." Ellis'
theatres have struggled financially through
the years, but he has built up a solid and
loyal
following.
The Press Club has invited the local chapter
of the National Academy of Television
Arts and Sciences to a party they will be
hosting Friday (27) from 9 p.m. to 1 a.m.
at the Progressive Club, 1160 Moores Mil!
Rd. "Something for everyone will be featured
in music—from disco to oldies but
goodies!" the invitation promises. A deejay
will be on hand spinning records, drink tickets
will be sold and light hors d'oeuvres will
be served. Admission for NATAS members
will be $5 per person. For reservations call
Marilyn Peariman, Press Club. 874-7087, or
Joanna Ryder, NATAS, 875-5551.
Frank Wittow, Academy Theatre's artistic
director, hosted an "On Stage at the Academy"
cocktail party Thursday (5), at which
time exciting announcements about the 1978
.season were announced. The academy now
is located at 1374 West Peachtree St.
JACKSONVILLE
^ovings out-of-town caused Kent Theatres
the loss of two home office workers,
namely Theresa Brillhart, now in Orlando,
and Joann McKinney whose husband was
promoted to a new job.
September news from ABC FST—now
being merged in October as a Plitt Theatres
chain—had Gail Palmer back on the company
PBX switchboard.
Janice Camp filled in during Nancy
Cole's absence as secretary to booking executive
Bob Gunter.
Arlene Bower has departed from the
booking department.
Martha Scott, WOMPI prexy and Oscar
Cannington's secretary, came back from
TWIN
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Drive-in Tlieatre Construction Since 1946
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Free Esfimafes
^Htaas^^
some time spent with her husband Doug
at Jekyll Island Beach on the south Georgia
coast. Luxury all the way!
Down Universal way, Kathy Peterson is
a new voice on long-distance phones in the
booking department.
With a husbandly assist, Linda Lane, Universal
assistant cashier, is looking forward
to the advent of their second child in March.
Mark Gaines, booker for the Universal
office here in times past, visited his old
local haunts while on leave from jobbery
as a current salesman in the New Orleans
sub-base of
Universal.
Mrs. Estelle Green, WOMPI's officially
adopted grandmother, died recently after a
severe stroke. WOMPI members here expended
many hundreds of dollars and many
more hundreds of hours in caring for Mrs.
Green during her later years. She repaid
them all and amply with thanks and cheerfulness.
E. A. "Gene" Jacobs, popular and ebullient
regional director of American Multi
Cinema operations, and his staff are setting
up the city's second screening room adjacent
to their new quarters, moved from the
outlying Baymeadows office and shopping
complex to the center of Jacksonville's new
Filmrow in Regency Square ... In other
recent changes of location at the Regency
Tower Bldg., Terry Tharpe. Columbia
branch manager, has moved his entourage
from the sixth to the eleventh floor, and
Paramount has now stepped up to the ninth
floor.
.
Kathy Peterson, booker at Universal Pictures,
has been welcomed aboard as a new
member at WOMPI . zany comedy
"Up in Smoke" from Paramount had Saturday
night sneaks at ABC FST's Regency
II and at AMC's Orange Park 5 . . Wellwishers
are all for Evelyn Hallick, WOMPI
and recent retiree from Kent Theatres, hurt
in
a September auto accident.
The first of a series of projects designed
to bring local youngsters a fuller understanding
of the world of movies was a complete
tour of Kent's St. Johns Theatre for
a kindergarden class of the Stockton Elementary
School. Planned and carried out
by Martha Goewey. wife of Kent's city
manager Bill Goewey. the preschoolers had
a wonderful time with popcorn, cold drinks
and visits behind concessions counters a~d
into the projection booth. The tour was followed
by cartoons on the screen. A future
world of entertainment has been opened up
to them. Thanks, Martha and Bill, on behalf
(Continued on page SE-12)
CWERAMA IS m SHOW
BITSIIVESS MX HAWAII TOO.
When you come to WalkikJ,
don't miss the famous Don Ho
Show ... at Cinerama's
Reef Towere Hotel f
SE-IO BOXOmCE :: October 16. 1978

BOXOFnCE :: October 16. 1978

RIBBON-CUTTING — John H.
Stembler sr., (left) president of Atlanta-based
Georgia Theatre Co., looks
on as Charlie Powell snips the ribbon
opening the Moultre Twin Cinemas in
the Sunset Plaza in Moultrie, Ga. The
theatres are deluxe automated with
rocking chairs. Charlie Powell was recognized
on this occasion as a pioneer
of the motion picture industry when
John H. Stembler jr., secretary of the
NATO of Georgia, presented him with
a plaque.
Lensiiig on "Summer Camp" began Aunist
7 in the Toronto area.
GREENSBORO
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JACKSONVILLE
(Continued from page SE-10)
of all those impressionable kids. We need
"em.
Richard "Dick" Fallon, former head of
the local Community Theatre and now director
of Florida State University's school
of theatre in Tallahassee, gave the news
here that Burt Reynolds was returning to
FSU, where he attended and played football
(but did not graduate) in the mid-1950s.
Reynolds was headed back to FSU September
15 to complete studies for a bachelor
of arts degree.
Harry Clark, head of Clark Films, and
his wife Esther had a September 14 love
date with London for the beginning of an
autumn tour of merry old England, Scotland
and Wales. Other local industryites in
their party were Paul and Connie Simmons
of Floyd Enterprises.
MIAMI
Qcneral Electric Co. and Cox Broadcasting
Corp. have announced that they
are negotiating the merger of Cox's broadcasting
properties into GE's radio, TV and
cable TV division. Cox is owner of Miami's
radio stations WIOD-AM and WAIA-FM.
Wometco Enterprises has increased its
quarterly dividend to 15 cents on its class
"A" stock, a 15 per cent increase, and by
5'/^ cents on its class "B" stock. It is the
21st increase of Wometco dividends and
79th consecutive quarterly dividend paid
by the Miami-based broadcasting, vending
and entertainment company.
Thirteen hundred persons are expected
to attend the forthcoming "Parade Fever,"
a musical extravaganza featuring a fashion
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show by Mister Wyatt, to be sponsored as
the annual Goldem Harvest Luncheon presented
by Variety Children's Hospital Women's
Committee. The benefit will be November
21 at the Fontainebleau Hotel. Mrs.
Ed Melniker is writing and directing the
show. Guest of honor at the annual benefit
will be Col. Robert Pentland jr., who will
receive the Man of the Year award. Mr.
and Mrs. Harry Simone, as always, will
underwrite the luncheon, as they have for
the past 17 years. All proceeds from the
luncheon will go to the Variety hospital's
outpatient clinic.
John Huddy, columnist for the Herald,
has written a column about a new trend in
movie-going. It seems that some houses now
empty the theatre between showings instead
of letting the purchaser of a ticket see the
film twice. He says he tested this theory at
Omni Six and found it to be true. He arrived
late for the show, was told by the
ticket seller how much time he had missed
of the show, but went in anyway. That's
when he found out that if tried to stay and
see the beginning of the show at the next
Susan Howell, information girl at Clark run, he would have to purchase anothei
ticket.
Films, and her husband Lenny hit the back
roads for a vacation among the changing Huddy said Don Wright, division manager
American Cinema, for the Multi con-
leaves of the Great Smokey Mountains of
western North Carolina.
firmed that all AMC theatres now charge
per exhibition, and not per evening. Wright
Prices subject to change.
NATIONAL DEVICES CO.
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is quoted as saying he thinks that such a
practice will be commonplace in all theatres
in the future, for reasons of economics.
Don Wright also said AMC will construct
an eight-theatre indoor facility in West
Palm Beach, to be ready by February. A
second eight-theatre unit is expected to be
built in Hollywood, Fla., by AMC, and will
open its doors in the summer of 1979.
Wometco's executive Jack Mitchell has
been in Tokyo to discuss plans for a new
Wometco amusement park.
Hal Needham was in Miami recently to
do some stunt work for Dom DeLuise in
"Hot Stuff," being shot here.
If the Dade County Public School's main
office moves to 7900 Biscayne Blvd., as has
been rumored, the Pussycat Theatre may be
torn down to provide parking room. This
information has been announced by Bill
DuPriest, school information officer. The
Lindsey Hopkins Building, located In the
downtown area, is going to be torn down,
and administrators are looking for a place
to go. The Biscayne Boulevard location
might be it.
Pussycat Theatre owner Leroy Griffith
has said he will tear down his theatre at
7700 Biscayne Blvd., to provide a parking
lot if the school system moves next door.
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SE-12 BOXOFFICE :: October 16. 1978

—
James Brothers Turn
From Farm to Theatre
BOISE CITY, OKLA.—The shoe is on
a different foot now that Jesse and Tom
James are running the town's picture show,
a place where they raised their share of
Cain years ago as mischievous youngsters
out for a rowdy afternoon, reports Ed
Kelly, staff writer for the Daily Okkihoman.
His story is reprinted, in part, below.
"I can remember throwing pop bottles
at the screen," confesses Jesse, now 25.
"The screen must have had 100 holes in
His brother Tom added, ""It was a pit.
It got to where they quit selling popcorn
to try to starve out the rats."
Those things don't happen any more in
the James brothers' theatre, a lavish, 360-
seat building set in a medieval theme that
the owners say draws folks from a fivestate
area.
While the place is open six nights a
week, showing films that often rate firstrun
billing, the James' boys and their wives
are hardly trained in theatre management.
The truth of it is, they're farmers.
'A Different Business'
"This is SLich a different business, it really
has nothing to do with farming," Jesse said
recently. "In farming, it's just plant it and
hope it rains. Neither one of us has ever
been around something like this.
Farming, and not the theatre, takes up
most of their time, particularly in the summer.
The James' farm about 4,000 acres
south of Boise City, raising beef cattle,
wheat and milo.
To cut down on time spent running the
show, the two couples divide their time
about equally. Tom. 29, and his wife Debbie
supervise things at the theatre on Tuesday,
Friday and Saturday nights, while
Jesse and his wife Gayla are there on Sunday,
Monday and Thursday nights. The
place is closed on Wednesday, traditionally
a church night here.
"I do all bookwork," Jesse said, "and he
(Tom) books all the movies. As you can
keeps us pretty busy."
see, it
Working conditions at the theatre are
palatial, especially by small town standards.
The brothers said the former owner, Fred
Phillips, pumped about $200,000 into refurbishing
the house several years ago.
Phillips' additions turned the place into a
scene reminiscent of Camelot, which, incidentally,
is the name of place. A knight's
suit of armor greets patrons at the door,
with medieval weapons adorning the walls.
Once inside the seating area, filmgoers
will see 15 or so flags hanging on both the
north and south walls, along with a set of
drawbridges near the e.xit sign. A $17,000
projector beams overhead in a booth.
The James' said they purchased the theatre
from a Boise City feedlot, where Phillips
served as one of its managers. When
Phillips and the feedlot directors— four of
whom are uncles to the James brothers
warred over a financial dispute, part of
the settlement was the theatre,
they said.
Film Videotape Piracy Mushroon
Houston Is
HOUSTON—The mushrooming, multimillion-dollar
black market in first run film
videotapes is using Houston as a key distribution
center, federal authorities say, according
to a report in the Post by reporter
Barbara Canetti. Her story is qtioted, in
part, below.
'Sophisticated'
Key Distribution Center
Smuggling Operation
A federal grand jury investigation under
way here apparently has uncovered a sophisticated
smuggling operation for the film
prints, although the involvement of organized
crime has not been documented.
"It is only a matter of time before the
mob gets into movie piracy," says Dan
Kamin, an assistant U.S. attorney here.
"There's just too much money to be made
for them to pass it up."
Houston is a lucrative area for the racket
because it is a gateway to foreign markets
where demand is great and the risk small,
investigators say.
Grand Jury in Session
A federal grand jury has been in session
here since February investigating copyright
violations and film piracy, Kamin said. He
said the sale of illegally made videotaped
movies is "big business."
Houston is a hub for the sale and export
of blockbuster film tapes because, in addition
to the home user, persons aboard
oceangoing freighters are buying illegal
tapes in the U.S. The ships are headed for
the Middle East and Africa, where the
tapes are then resold for higher prices, investigators
believe.
And, tapes made here are turning up all
over the country, in flea markets as well as
retail stores, investigators say. The films are
viewed on TV screens through home videotape
recorders. Tapes can be recorded and
played on the machines.
Illegal
Tapes Expensive
Twentieth Century-Fox earlier this year
released films such as "Patton."
"M*A*S*H" and "The Hustler," which can
be bought at retail stores for $50 to $60
each. However, the illegal tapes of feature
films are being sold for more than $200, depending
on the length and quality of the
tape and the market for the picture.
Local FBI investigators say movie industry
losses exceed $200,000,000 a year, based
on seizures and information they have
received. Last September, federal authorities
seized more than $4,000,000 worth of
pirated film in a raid of a Houston warehouse.
Video cassettes of such boxoffice hits
such as "Star Wars." "Rocky" and "Jaws"
were confiscated, Kamin said. In addition,
federal authorities have conducted similar
raids in New York and Los Angeles, turning
up tapes, fihns and equipment, used as
evidence in federal trials.
No arrests were made in the local raid,
but the grand jury here has heard testimony
^
concerning that raid and others. Jack Va-
Icnti. former Houston advertising executive
and now president of the Motion Picture
Ass'n of America, was called to testify in
Houston last February before the grand
jury.
Kamin would not disclose the extent of
the jury's investigation, saying only that he
e.xpects indictments before the end of the
year with local, as well as national implications.
Law Now in
Effect
A law that became effective January 1
makes it illegal to reproduce, distribute or
show cassette movies which have not been
licensed for private release because it is in
infringement of federal copyright laws.
Violation of the law carries a penalty of
a year in jail and a $25,000 fine per film.
The second time a person is caught with an
illegally acquired video cassette, the penalty
is doubled. Kamin asid.
He said the black market business is
booming because each time a movie is
videotaped, the tape then can be used as a
master and copies can be made from it.
The loss in royalties is about $10,000 per
print.
'It's Big Business'
"It's big business. But there is a real
hunger for American-made films in other
countries," Kamin said. "The black market
is so successful because of the time lag in
distribution of these movies outside of the
U.S."
He said persons who buy film cassettes
should know if they are legal at the time of
purchase. Labels affixed on legitimate tapes
specifically state the contents of the film
were released by the owners.
Dick Bloeser, director of the film security
office for the MPAA in Los Angeles,
said federal authorities and investigators
from his office are "putting a dent in film
piracy."
An International
Problem
"We've made searches, seizures and arrests
around the country and the world."
Bloeser said, "but our biggest problem is
the international market, where there are
no copyright laws." He said the Motion
Picture Ass'n of America is offering a
$5,000 reward for information leading to
the arrest and conviction of film pirates.
Film piracy is not a new problem. Kamin
said. Sixty years ago six major film studios
joined together and organized the Film
Theft Committee to prevent the theft and
duplication of motion pictures. That committee
eventually became the security department
Bloeser now heads.
Kamin said that because the black market
video tapes are so expensive, the bulk
of the buyers of the movies are rich: "It's
a toy of the rich. It's a status game to see
who can get copies of the movies first."
(Related story on following page.)
October 16. 1978 SW-1

DALLAS
general membership meeting ot the Va-
J!^
riety Club of Texas will be held Friday
(27) at the Hilton Inn on Central Expressway.
Cocktails will be served from 4 to
4:45 p.m., with the election of new officers
to take place from 4:45 to 5 p.m. A slate
of nominees will be mailed to all Variety
members shortly. A special invitation has
been e.xtended to guests of Variety Club
members and to all Women of Variety of
Texas.
WOMPI members would appreciate their
friends bringing them all the paperback
books they can spare. The books will be
shipped to the Burke Rehabilitation Center
in White Plains. N.Y.. location of the Will
Rogers Institute ... A local WOMPI project,
supplying toys for the Children's Medical
Center here, will be continued this year.
It has been the custom to give each child
a toy upon entering the hospital and another
when he leaves. Both new and used toys are
greatly needed. Coloring books are a popular
item, quite helpful both during the
child's rest hour and in the outpatient clinic
waiting rooms. The Sunday Morning News
"Trend" section carries a "Mini Page"
which features pictures to be colored, puzzles,
stories and items of interest to children.
Any and all such items will be much used
and appreciated.
The fabulous musical "Oklahoma! " is to
be presented at the Country Dinner Playhouse
beginning Tuesday (24). The Rogers
and Hammerstein offering will play a goodsized
run.
Rick and Randy Slaughter are well situated
in their new office at 6060 N. Central
Expressway, Suite 433. telephone 368-8083.
The name of their new firm is R.S. Films
and their first release is "Count Dracula
and His Vampire Bride," a Hammer production.
Bennie Lynch of Grimes Film Booking
proud of her G-rated "Starbird and Sweet
is
William" which is an ideal film for the
Christmas holidays. Dates are being set on
now.
it
Syndicate Films, 7411 Hines Place, Suite
117. has taken over three Columbia Pictures
serials. The firm also has the distribution
rights to many of Paul Adair's library
of 16mm films. Adair now is quite busy
working on the Historic Theatre Landmark
Society program in addition to his regular
job as a projectionist at a local theatre.
The Texas state fair opened Saturday (7)
with a big parade downtown and the Texas-
Oklahoma football game that afternoon. The
city was not the same place on opening day.
with cool weather causing the brave souls
who arrived Friday night for the game to be
ready for anything to happen.
Theatre Managers Fooled;
San Antonio House Robbed
SAN ANTONIO—A man hiding in the
Central Park Fox 3 Theatre made off with
the boxoffice receipts Monday (2) after
locking its two managers in a closet, police
said.
"Go Modern...For All Your Theatre Needs'
Theatre officials could not estimate the
amount taken in the robbery, which occurred
shortly after midnight Sunday at the
theatre complex.
Police said the man tricked the manager,
Ben Perso, into opening the office door
after he told Perso he was involved in a car
accident and needed help.
Perso opened the door to help the man,
police said, and the suspect pulled a pistol
and demanded the cash from the theatre
safe.
The robber fled after locking Perso and
an assistant manager in a closet, police said.

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Phone:

OKLAHOMA CITY
Qary Gill, new owner of the King Theatre
in Tishomingo, has changed the name
of the house to the Gill Theatre.
Jay and Patty Long, new owners of the
Liberty Theatre in Konawa, were in town
to buy and book pictures. They are very
excited about being in the industry and have
many plans to improve business there. Patty
is taking care of the booking and buying.
Film reviewer Bruce Westbrook called
20th Century-Fox's "The Boys From Brazil"
"frantic" and "bizarre" . . . Now that
the big fairs in Oklahoma City and Tulsa
are over, there are a bunch of new films
opening in both cities.
OC marquee changes: UniversaTs "The
Big Fix" at the French Market, Apollo and
Southpark; AIP's "Mean Dog Blues" at
the French Market. Apollo and Southpark;
Warner Bros.' "Who Is Killing the Great
Chefs of Europe?" at the Reding and Northpark;
20th Century-Fox's "The Boys From
park here and the Woodland Hills in Tulsa.
New films in Tuba: "Who Is Killing the
Great Chefs of Europe?" at the Fox Twin;
"Mean Dog Blues" at the Fontana, Forum
and llth Street Drive-In; "Bully" at the
Park Lane: "The Boys From Brazil" at the
Bowman Twin; Universal's "The Big Fix"
at the Village and Woodland Hills; "Goin'
Coconuts" at the Village and Woodland
Hills; "Goin" South" from Paramount at the
Annex and Fontana. and New World's
"Avalanche" at the Fontana.
Audie Audwell, Video Independent Theatres
booker, came back from the Variety
Club golf tournament in Dallas with a smile
on his face. His group won the Florida
Scramble. Also in this group were UA
Southern division manager Gene Goodman.
United Artists Theatres buyer Jerry Brand
from Dallas and Ed DeBerry of DeBerry
Film Distribution in Dallas.
Film on Canadian Indians
Is Awarded Psyche Prize
SAN ANTONIO—"Dream Speaker," a
Brazil" at the Shepherd Twin; Buena Vista's
"Escape From Witch Mountain" and
"Return to Witch Mountain" at the Apollo,
Reding and Quail Twin; United Artists' film about native Indian life in Canada
"Interiors" at the Northpark, and James during the 20th century, was awarded the
Whitmore in "Bully" at the Shepherd Twin. Psyche Prize at the Fourth Biennial International
The
Film Festival. film was pro-
"Comes a Horseman" from United Artists duced by the Canadian Broadcasting Corp.
and was directed by Claude Jutra.
is set for a Friday (27) break at the South-
1.75 Million in Five Years
See 'New York Experience'
Frcm Eas-.ern Edition
NEW YORK- The New York Experience"
celebrated its fifth anniversary Thursday,
September 28 with a record-breaking
L750,000 visitors having seen the film spectacle.
Called the most successful commercial
multi-media show ever produced, the Trans-
Lux presentation also is the longest such
show continuously running anywhere. Situated
in Rockefeller Center here, the "Experience"
is prompting the emergence of
similar shows around the world.
Sixteen screens, 45 projectors, quadraphonic
sound—even under the seats—and
special effects bring the show to life. Fog
rolls in, bubbles float overhead, lightning
strikes the Empire State Building and the
famous blackout is relived. The audience,
seated in swivel chairs, is at the center of
the action. Chinatown. Little Italy and the
Lower East Side are seen in all their ethnic
glories. The sun rises over Manhattan Island
400 years ago, the Statue of Liberty
is dedicated and Babe Ruth hits his 60th
homer over the wall of Yankee Stadium.
Audiences for the "Experience" are composed
of only 15 per cent from overseas,
the rest from the U.S. Many return again
and again, since the show is continuously
updated. Visitors have included Diana Ross,
the entire Kennedy clan. New York Mayor
Ed Koch and Amy Carter with a busload
of classmates. The "Experience" is located
in the McGraw-Hill Building, Avenue of the
Americas at 49th Street.
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BOXOFFICE :: October 16. 1978
SW-5

. . The
SAN ANTONIO
^ebra Vrba has replaced Linda Rios as
director for advertising for Santikos
Theatres. Ms. Rios has been named program
manager of KENS-TV. .She returns to
her radio and television career which began
in 1969 when she became traffic director
of KTSA. From 1971 through 1977 she
worked at KRNS-TV. first as traffic director
and then promotion director. Ms. Rios
then left the station to become director of
advertising for the theatre circuit.
Mexican film star Antonio Aguilar was
presented a gold medal from the county
commissioners of Bexar County. Aguilar
was here with the National Mexican Festival
and Rodeo at the convention center
Saturday (7) and Sunday (8). The Alameda
Theatre taking note of the appearance of
Aguilar booked one of his hits into the theatre,
"Soy el hijo del Gallero."
Arthur Godfrey was in town appearing
at the Majestic Music Hall, the former
Majestic Theatre, Friday (6) and Saturday
(7). Early Friday Godfrey, Alvino Rey and
one of the King sisters held a poolside press
interview at the La Mansion Del Rio Motel.
The Majestic and Godfrey, who has
appeared in several movies, both observed
their 49th anniversaries. The Majestic is
being brought up to date by Downtowners,
Inc., which has operated the theatre after
its presentation by the Hoblitzelle Foundation.
Tommy Reynolds, who was a producer
of a film some years back, is in charge of
the shows at the Majestic.
A combination of vice and metro squad
officers raided the Puss-n-Boots Theatre
Friday (6). seized four 16mm films and
arrested the manager, charging him with
commercial obscenity. He was jailed in lieu
of a $500 bond set by Judge Marcelino
Montemayor at an adversary hearing held
at the theatre. Lt. Roland Tafolla who led
the raid converged on the house about 2
p.m. and said there were about 70 patrons
in the two theatres at the time. He said all
were released except one, who was held on
traffic warrants. The manager had not seen
the owners. He was hired over the telephone
and received his paycheck through the mail.
Films being screened included at "Reflections,"
"Blondes in Black Lace," "Sweet
Freedom" and "Make Mine Milk."
New film titles appearing on local marquees
and titles of films returning for additional
playing time were "The Big Fix,"
"Enter the Dragon," "Hot Potato," "The
Sound of Music," "Where Time Began,"
"Cat and Mouse," "Goin' South," "The
Boys From Brazil," "American Graffiti," the
double-bill of "High Ballin' " and "The
Great Smokey Roadblock," the double-bill
Quick Screening
For Driue-lns
of "BOD Squad" and "Buckstone County
',
Prison," "The People That Time Forgot,"
;,
"The Sting" and the double-bill of "Pretty
j
Baby" and "Looking for Mr. Goodbar."
Bob Polunsky, film columnist, recently
returned from New York where he attended
a press conference with Gregory Peck,
James Mason and director Franklin Schaffner
concerning "The Boys From Brazil"
which currently is being shown at the ABC
Interstate's Wonder and Santikos Theatres"
Century South Six. In the film Peck plays
an unusual role as the villain. The hero's
role was played in the film by Laurence
Olivier, a role Peck wanted.
Midnight films recently included "The
Groove Tube" at the ABC Interstate's
Broadway Theatre; the 58th week of "The
Rocky Horror Picture Show," "Up in
Smoke," "The Big Fix," "Goin' South"
and "Death on the Nile" at the Northwest
Six, and "The Boys From Brazil," "Up in
Smoke." "Goin' South," "Somebody Killed
Her Husband," "Grease" and "Where Time
Began" at the Century South Six. All screenings
were sponsored by KTFM-FM, with
all seats at $1.50 for the Friday and Saturday
showings . Worst Film Festival
will be shown in the Multi-Purpose
Room at the Coates Center at Trinity University.
There is a free admission to the
showings but if a patron leaves during the
first hour he pays $1.25 with 25 cents less
for each succeeding hour.
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SW-G October 16. 1978

—
Feature Film Shot in Okla.
Soon to Apear on Screens
STILLWATER, OK.LA.—A featurelength
film shot entirely on location in Oklahoma
is tentatively slated to premiere
complete with a new name and shortened
length—in November, according to Mike
Ward in the Oklahoma City Times. His
story is quoted, in part, below.
The horror film, shot here a year ago and
originally titled "Five Faces of Terror," will
begin runs in state theatres within the next
two months under the name "Alien Zone,"
after a premiere in Stillwater. Oklahoma
City or Tulsa.
Jean Cassidy. vice-president of Jupiter
last spring.
The final version will run between 82
and 84 minutes and will include only footage
shot on location in Oklahoma, she said.
"We have no playdate set yet because
we are still finalizing arrangements with
houses, and are preparing to start our ad
campaign with newspapers, TV and radio
spots," she explained.
"We are working for the initial opening
to be in the area where it was made; if not
the place where it was filmed, then in other
market areas nearby where there is a larger
metropolitan population."
The film was produced by Myriad Cinema
International. Inc.. for an estimated
$350,000 but Ms. Cassidy indicated that
the final price may reach $1,000,000.
"We arc going to premiere 'Alien Zone'
with several prints which will be sent around
to various theatres initially, and then we
will
add to that number and the distribution
of the film after we start getting the revenues
back in." she commented.
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MOTION PICTURE SERVICE CO.
HOUSTON
Two film stars are in the cast of Arthur conuts," "Lord of the Rings," "The Magic
Laurents" "Scream." a play which will of Lassie," "Midnight Express." "Paradise
have its world premiere Thursday (19) at Alley," "Somebody Killed Her Husband,"
the Alley Theatre. The stars are Viveca "Summer Paradise," 'The Toy," "Viva
Lindfors and David Opatoshu. Ms. Lindfors
is the mother of actor Kristoffer Ta-
the Great Chefs of
Italia!", "A Wedding" and "Who Is Killing
Europe'?"
bori, and is being seen in two new films:
"Girl Friends" and "A Wedding," The two
films will open within the next several
weeks here . . . Houston's Lois Chiles is
being seen in "Death on the Nile" at Loews
Saks 2. Loews Town & Country 3, Wefstwood
3. Greenspoint 5 and Clear Lake 2.
Pictures, Inc.. said the picture originally Gene Barry and his actress wife Betty
ran about 100 minutes when director Art Barry opened in the stage production "The
Leonard began final production work on it Fourposter" at the Dean Goss Dinner Theatre
(10). Scheduled to follow is Forrest
Tucker who will appear in "Patches."
Patrons attending the showing of "Slithis"
are being informed they must have a
"Slithis" survival kit to be admitted to the
theatre. The film is being shown at the
Northwood 6, Westchase 5. King Center 2,
Allen Center 3 and Shamrock 6 indoor
theatres and at the Tidwell, Triple, Festival
6, Southmore 6, Gulfway 2 and Town &
Country drive-ins. The kits are available
free from the theatre cashier at the time
of the ticket purchase. Patrons also are
being invited to join the "Slithis" fan club
and register for a free photo when they
attend the theatre of their choice. The fan
club is said to be potentially the largest
such club in the world.
Eric Gerber, Houston Post film writer
interviewed Melanie Mayron while the
actress was a recent Houston visitor. She
is the star of "Girl Friends" which opened
Friday (13). Ms. Mayron has appeared in
"Harry and Tonto" with Art Carney and
had bits in "Gable and Lombard." "Car
Wash" and "You Light Up My Life."
Fall films scheduled for area screens include
"The Big Fix," "Bloodbrothers,"
"Born Again," "The Boys From Brazil,"
"Chess Player," "Comes a Horseman,"
"Days of Heaven." "Death on the Nile."
"The Duellist." "Girl Friends." "Goin' Co-
Commenting on the films set to appear
here this fall, Eric Gerber said: "Traditionally,
the fall film season was considered
a 'dead spot'—a time to release those 'iffy'
movies that didn't have the zap to grab a
summer audience or the prestige for a
Christmas booking. Studios u.sed the period
for their 'iffy' films, things that didn't
turn out quite right. That's been changing.
Boxoffice grosses are running 18 per cent
over last year. Variety reports. Movies may
not be better than ever, but the profits certainly
are. For the viewer, the 'greening'
of fall means a nice case of happy eyes. In
the next six weeks or so before Thanksgiving,
we've got nearly two dozen major motion
pictures opening. Half of those are
'major' enough to have been Christmas
material in previous years. And no one
'kind' of film dominates now, not the way
disaster flicks, possession and hard-cop adventures
did in recent years. The current
is fall lineup a refreshingly diverse group
of films, ranging from small character
sketches like 'Born Again' and 'Midnight
Express' to an animated version of Tolkien's
fantasy 'Lord of the Rings.' Heck, there's
even a western."
New films appearing on local screens and
films returning for additional playing time
are "At Last," "Revenge of the Pink Panther,"
"Where Time Began." "Bloodbrothers,"
"Goin' South," "Jaws." "Julia," "The
World's Greatest Kicker," "Executive Action,"
"The Cheap Detective," "Slithis,"
the double-bill of "They Might Be Giants"
and "The Ruling Class," the double-bill of
"Foreign Correspondent" and "Secret
Agent," the double-bill of "Discreet Charm
of the Bourgeoisie" and "Phantom of Liberte."
the double-bill of "Amarcord" and
"81/2 " and the double-bill of "The Man
Who Fell to Earth" and "Silent Running."
THEATRE
DRIVE-IN
SCREENS
'T/ie Quality Tower that never
has had to be replaced."
* • *
GENE TAYLOR
D & D Fabrication
and Erection Co.
Post Office Box 3524
Shawnee, Kansas 66203
913-631-9695
1702 Rusk Avenue
Houston, Texas 77003
(713) 654-1461 -Office
(713) 931-0748 -After Hrs.
YOUR TOTAL THEATRE SUPPLY DEALER
p ., Projection & Sound Equip. , ^ ,. ., , ,
Bob Mortensen * •'. . •
o i ll c J"" Mustard
Don Waggoner Auditorium & Lobby Equip.
j^^^^^^ Qrahan
Concession Equip. & Supplies
SALES — SERVICE — INSTALLATIONS
nm DOLBY SYSTEM I

—
Memorial to Western
Hero Attracts Many
DEWEY. OKLA.— In the 300 to 400
films Tom Mix made before his death in
1940. nothing he would do would rival the
adventures of his own life that began in
Driftwood. Pa., in 1880. So reports Judy
Fossett, Daily Oklahoman staff writer. Her
article is quoted, in part, below.
At the age of 18, Mix joined Teddy
Roosevelt's Rough Riders for a stint that
would take him up San Juan Hill and down
to the Phillippincs and on to China and the
Boxer Rebellion.
Back in the U.S.. he worked for a time
as a bartender in Guthrie and Oklahoma
City, as a stunt rider for the 101 Wild West
Show and as town marshal in Dewey.
In 1909— the year he won the World's
Champion Steer Thrower competition in
Seattle—he landed his first starring role in
a western movie called "The Range Rider."
In 1911. he returned to Dewey for production
of a film called "Ranch L.ife in the
Great Southwest."
By 1920. Tom Mix was the undisputed
king of the cowboys. The son of a Pennsylvania
livery stable owner lived like the
royalty his title carried. His home in Cali-
a
bore his TM brand.
in it
fornia was palace, and everything
At age 60, after three wives and an unspectacular
try in the "talkies"—his vocal
cords had been damaged during a stunt
the still-popular Mix was killed in Arizona
when the Cord automobile he was driving
failed to negotiate a detour and crashed.
Although Mix, the original "good guy in
the white hat" is dead, his memory and his
movies live on here where visitors to the
Tom Mix Museum can see Mix's own
memorabilia collection.
The museum is a block west of downtown
Dewey, across the street from the old Dewey
Hotel which is now a museum itself, and
just a ways from the old town jail where
Mix the lawman kept his prisoners.
It's all there—his $15,000 saddle on a
life-size model of his favorite horse. Tony,
and even his famous white hat.
But the best part of this museum visit is
the opportunity to see those old movies that
made Mix the king.
NEW PMTT HOl'SE IN HOUSTON— Plitt Southern I heatrcs opened the
Briargrove Cinema 3 in Houston September 8 with the appropriate ballyhoo. A
ribbon-cutting ceremony, prizes, free Coke and popcorn and an appearance by
local radio personality Dr. Bruce Nelson were featured. Pictured above are (at
left, from left to right) Plitt city manager Ross Vallone, an unidentified man,
Briargrove Cinema 3 manager Ann Blackburn and city councilman Louis Macey
cutting the ribbon. KENR Radio disc jockey Dr. Bruce Nelson (above right) is
shown with one of the T-shirts given away at the gala opening.
Museum attendant
Mary McHargue ushers
visitors to the silent film theatre at the
west end of the building, turns out the lights
and turns on the projector.
As a tinkling piano plays in ragtime and
subtitles set the scene. Tom Mix rides into
view.
This time Mix is Dakota Joe Wilson,
charged with a crime his brother committed
and chased by the law.
He eventually is cleared, of course, but
not until he's rescued a damsel in distress
— "no pleasure could be greater than to save
her of all women"—and battled the animosity
of the ranch foreman, a man who
"ruled with an iron hand and whose conceit
was ever present on his countenance."
Tom Mix was a gentle hero. He never
used a gun when his trusty lariat or his
fists would do the job as well. And he
kissed women instead of his horse.
He never picked on anyone smaller than
he was, and he usually played the role of
an innocent man who is falsely accused and
eventually vindicated.
He was a hero in a time when fans liked
their heroes to be, well, heroes.
w >
.'Verchant
fALOG ''JLM AVA ADS
PECIAL ANNOUNCEMFf^'"^ ^''°'^ REQUESTO
TRAILERETTE:
FILMS DATE STRIPS-
HOl
NO SMOKING
'°^^ HEADER!
FILMACR STUDIOS, INC.
X-Rated Drive-In Charges
Harassment by Officials
From Central Edition
INDIANAPOLIS — Operators of the
Maplecroft Drive-In in Danville, which
shows X-rated films, charged that Hendricks
County officials were conducting a
harassment campaign to force the business
to close. Attorneys for the ozoner have filed
a petition before Federal Judge S. Hugh
Dillin in U.S. District Court at Indianapolis,
seeking an order to force Hendricks County
officials to return films, money, tickets
and other items that have been confiscated
during raids on the theatre.
The theatre's attorneys charged that the
confiscation of the materials amounts to
prior censorship, in violation of their First
Amendment rights.
At a hearing on the case September 13,
it was revealed that Hendricks County officials
have been writing down the license
plate numbers of persons attending the
theatre. Asked if there were plans to use
the numbers to check on people going to
the drive-in, Hendricks County Prosecutor
Seth Lewis said the license numbers were
noted to determine if enough area residents
attended the theatre to dilute the effect of
petitions from other residents against the
films.
Residents have complained that the "sexplicit"
scenes could be seen from their
homes and from nearby U.S. 40, until the
theatre installed bright lights to eliminate
this condition. Later the residents charged
that the ozoner attracted undesirables.
CI1VERA91A IS Vi SHOW
BI SLVESS IN HitWAIl TOO.
Wlicn yoii conic to Wulklki,
don't miss tJie famous Don H
Show ... at Cinerama's
Reef Towers Hotel. f
SW-8 BOXOFFICE :: October 16.

—
. . . The
. . . The
Big 'Nile' Debute Large
M'polis Product Flow
MINNEAPOLIS—"Death on the Nile"
DES MOINES
fgj 'h wfc^'a 'wyrt^ig aijin
c Irve*^Ci
sf Xe^^' 3»vC'
P.O. Box 16036
Minneapolis, Minn.
(612) 920-2910
BOXOFFICE :: October 16, 1978

—
MILWAUKEE
Qhief victor in a five-mile race which attracted
4.100 participants here on a
recent Saturday was charity—namely, the
Variety Club of Wisconsin and the Al Mc-
Guire Limb Bank. The famed Al McGuire,
former basketball coach of the nationally
top-ranked Marquette Warriors, dreamed
up the run visualizing that as many as 800
runners would enter. Press publicity helped
fire the idea. The course for the run was
planned in and around downtown Milwaukee.
Donation for entering the race was $5.
McGuire revealed he had made 60 or 70
bets that he could make the run in under
45 minutes. If he did, the others would
contribute directly to Variety's Limb Bank
Fund. And if he failed, he'd add all those
payments to his contributions. Plagued by
back troubles. McGuire finished in about 48
minutes. An estimated $15,000 was paid by
the runners who were in all sizes, ages and
all
stages of physical condition.
Tying in with the official opening of the
renovated Downer shopping district, the
Downer Theatre showed the comedy "The
Mad Adventures of Rabbi Jacob" Saturday
(7). The $1 admission charged for any of
three screenings, at 10:30 a.m., 12:30 and
2 p.m., was donated to the Milwaukee County
United Performing Arts Fund.
Morgan Moore of John litis Associates,
Chicago-based publicity agency for Avco
Embassy Pictures, mailed a news release to
THEATRE
DRIVE-IN
SCREENS
'The Quality Tower that never
has had lo be replaced."
* • •
GENE TAYLOR
D & D Fabrication
and Erection
Co.
Post Office Box 3524
Shawnee, Kansas 66203
913-631-9695
Paula Jamrock of John litis Associates
hosted a preview showing of Universal's
"The Big Fix" at the Centre Screening Room
Tuesday afternoon (3). The PG-rated film
opened Friday (6) at Capitol Court. Northridge
and Spring Mall theatres.
Three full-page ads concerning coming
motion pictures and a fourth full-pager
which announced the coming personal appearances
of star Bette Davis—all in the
Friday (6) issue of the Journal, raised a lot
of eyebrows here in Beertown. The three
films were: Cheech and Chong's "Up in
Smoke" and Jack Nicholson's "Goin'
South," each of which opened Friday at
five local houses, and "The Wiz" which had
a sneak preview the same night at Southtown
Cinemas. The fourth ad told of Bette
Davis's appearance at Gimbels Mayfair Department
Store Saturday afternoon (7).
A free "back-to-school" show for kids was
planned by manager Leonard C. Church jr.
of the Roosevelt Theatre in Kenosha, with
21 local merchants lined up as sponsors for
the event. In addition to two "King Kong"
posters which were given to each of the
sponsors, they received four sets of tickets
—one set for each of the four film presentations,
Saturday and Sunday, 1 and 3 p.m.
Len talked the editors of the daily "Kenosha
News" into running a good-sized
story with the headline: "Roosevelt Theatre
to show free back-to-school movie." Reports
Len: "The Roosevelt Theatre has 700 seats
and we entertained 2.350 kids in the two
days. We consider the promotion very successful."
CUVERAMA IS DV SHOW
BITSUVESS m HAWAn TOO^
When you come to Waiklkl,
don't miss the famous Don Ho
Show ... at Cinerama's
Reef Towers Hotel. f
MINNEAPOLIS
press and Filmrow contacts concerning
local
The Manitou." A supernatural thriller
about the reincarnation of a 400-year-old
Indian medicine man, the film was slated
to open at the downtown Riverside Theatre
J^andall Green, Sunn Classic Pictures
and the 41 and the 59 drive-ins Friday (13).
branch manager, announced that he
has "Bermuda Triangle" set for a February
21 multiple break in the Twin Cities area
and now is wrapping up other territory
bookings. Exhibitors in this exchange area
who are interested in the picture are to call
Bryan Erickson, operations supervisor of
the Sunn Classic branch here, to set dates.
Dean Lutz, Avco Embassy branch chief,
has "Born .Again" poised for a November
10 break both here and in neighboring St.
Paul. A screening for members of the Twin
Cities clergy was set for Wednesday (18)
at the Mann Theatre here. And Lutz says a
November 9 premiere will be held at the
Academy Theatre here (where it will play),
that event to benefit the Prison Fellowship
ministry.
to
Desi Arnaz jr., due in the Twin Cities
ballyhoo "A Wedding," canceled his trip
here. The excuse given was that the performer
was totally unnerved by the recent
airliner crash in California and wasn't up
to flying. There was considerable grumbling
among the print and electronic media here,
many of whom had structured programs or
columns around the expected interviews.
Jenny Kylander, secretary to Paramount
branch manager Forrie Myers, is back at
her desk after a family reunion in Wahpeton.
N.D. . . . And Ginney Serakos, United
Artists branch cashier, is back from a week's
vacation spent in northern Minnesota.
Local exhibitors are vocal in their appreciation
of continued product flow during
the September-October period when
fresh offerings of any merit so often are
in tight supply. Local film fans have been
distracted by excellent early-October weather,
but the usual "drouth" has been broken
this year by such pictures as "A Wedding,"
"Up in Smoke," "Death on the Nile," "Giri
Friends." "Somebody Killed Her Husband"
(even though it fell short of expectations),
"Goin' South," "The Boys From Brazil,"
"The Big Fix" and "Who Is Killing the
Great Chefs of Europe?" Said one exhibitor:
"Look at that lineup! With this, we
can really make TV look sicker than it is!"
WE NEED HELP! !
National organization wants to hire one good
theatre supply management trainee for this
area—theatre supply soles, theatre management
and/or technical experience in theatre
operations a reol plus for this position
good starting salary—excellent bonus paid
for outstanding performonce—car— travel expenses—hospitalization
and fine retirement
plon. Call collect, (212) 245-6900 or send
resume to: Dan Miller
1 600 Broadway
New York, New York 10019
P. S. You can also see me at the New York
NATO Convention.
^.
Merchant
ADS
*'°0 f.'.'-M AVAlll
FECIAL ANNOUNCEMEM^^ ^''^^ REQUEST)
TRAILERETTES •
^''"-^^'
ur,
DATESTRIPS"
NO SMOKING holioa y HEADER!
FILMACR STUDIOS, INC.
BOXOFHCE :: October 16. 1978

CENTURY
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AUin
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"nuts and bolts" of nnaking separate projectorand
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You get your projector and reproducer outof-the-box
as "1 ". In place as "1 ". An entirely
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Century now spares you the "grief" of
aligning the projector and reproducer.
Film alignment is automatic, right on the
button every time. Every frame feeds true.
Your prints are treated to the tenderest loving
care ever.
Century's "all in 1" design is one of the nicest
things to happen for projection booths in a long
time.
Celebrate the Bicentennial.
Update your theatre with the new Century.
See your
Century Dealer
— or write:
CENTURY'S PROJECTOR/ REPRODUCER
-designed as
-packaged and
shipped as
-installed asC.
• CENTURY PROJECTOR CORPORATION
• 32-02 QUEENS BOULEVARD, LONG ISLAND CITY, N. Y. 11101
BOXOFnCE :: October 16,
Des Moines Theatre Supply Co.
1100 High St
Dcs Moines, Iowa 50309
Phone: (515) 243-6520
Harry Melcher Enterprises
3607-15 West Fond Du Loc Ave.
P.O. Box 16528
Milwaukee, Wisconsin 53216
Phone: (414) 422-5020
1978
Minneapolis Theatre Supply Co.
51 Glenwood Ave.
Minneapolis, Minnesota 55403
Phone: (612) 335-1166
Slipper Theatre Supply, Inc.
1502 Dovenport Street
Omoha, Nebraska 68102
Phone: (402) 341-5715

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NC-4 BOXOFFICE :: October 16. 1978

—
Cleveland Still Likes
'Animal House' Chaos
CLEVELAND — "National
Lampoon's
Animal House" continues to dominate the
selection of first run films here with 365 in
its seventh week. "Heaven Can Wait" in its
13th week was second with 135. "Revenge
of the Pink Panther" dipped below average,
turning in only an 80 in its 10th week.
(Average Is 100)
2 theatres Revenge of the Pink Panther (UA).
lOth
3 theatres Grease (Para), 15lh wk
3 theatres Hooper (WB), 9lh wk
4 theatres—Heaven Can Wait (Para),
13th wk
5 theatres Foul Play (Para), 8th wk
5 theatres The Inheritance (SR), Is' wk
5 theatres National Lampoon's Animal House
(Un 7th
Ann Arbor Film Program
A Mixture of Old and New
ANN ARBOR, MICH.—The University
of Michigan is sponsoring a program produced
by the Ann Arbor Film Cooperative
of classic, new and experimental films now
Building.
During the week of Monday (16), the
following films are scheduled: "The Lost
Partol" and "Submarine Patrol," both directed
by John Ford, screening Monday
(16); "The Spirit of the Beehive" and
"These Are the Damned" Tuesday (17);
"Akira Kurasawa's Dersu Uzala" Wednesday
(18); "Last Tango in Paris," Thursday
(18); "Dr. Strangelove" and "Terror of Tiny
Town" Friday (20); "Looking for Mr.
Goodbar" Saturday (21).
Future programs will highlight works by
Luis Bunuel, Werner Herzog, John Huston,
Alfred Hitchcock and Brian De Palma.
Univ. Scouting Ky. Sites
For Loretta Lynn Story
LEXINGTON. KY.— Directors and researchers
from Universal Pictures were
scouting eastern Kentucky recently to examine
potential sites for the filming of
"Coal Miner's Daughter," the screen version
of the best-selling book detailing the
life story of the Queen of Country Music,
Loretta Lynn.
Tentative plans call for significant shooting
in and around the singer's birthplace of
Johnson County. Specifically the crew was
to scout Paintsville. Van Lear and Butcher
Hollow.
.According to Tom Clark-Todd, head of
the Kentucky Film Commission, 60 to 70
per cent of the motion picture will be shot
in the Bluegrass State with the other 30
per cent scheduled to be completed in Nashville.
Clark-Todd indicated
he should know in
about two weeks just how much of the film
will be shot in Kentucky. Actual filming
will not begin until late February or early
March.
Sissy Spacek ("Carrie") has been most
mentioned for the movie's lead role.
The
Hot Stuff of Hollywood Nevei
Reached Innocent
COLUMBUS—James Briener, writer for
the Columbus Dispatch, rumaged through
the Ohio censor's files recently and dug up
some real gems, as his report, reprinted below,
shows:
For more than 40 years Ohioans missed
Hollywood's hot stuff.
From 1913 to 1955 a vigilant Division
of Film Censorship shielded the delicate sensibilities
of moviegoers from the depiction
of every conceivable variety of human weakness.
Thousands of Films Censored
It kept more than 800 movies from being
shown here and ordered cuts of offending
segments from thousands of others.
During that time no movie, cartoon or
newsreel could be shown in the state without
being approved by censors. Ohio had
one of the strictest censorship laws, says
Thomas J. Rieder, state records cataloguer
through December 22. Admission is $1.50
for a single feature, $2.50 for a double feature.
Screenings are held in Auditorium A, of the Ohio Historical Society. Rieder organized
the society's collection of records
Angell Hall in the Modern Languages
kept by the Censorship division. The collection
is available to the public at society
offices, 17th Avenue and the North Freeway.
The censors cut scenes with talk of sex,
hints of sex and even the shadows of hints
of sex. Other material that ended up on the
cutting room floor depicted profane or obscene
language, racial strife, crime, violence,
cruelty to animals and even use of
alcohol.
Weekly bulletins issued by the censors
listed approved films and the ones that
needed cuts. A small percentage was banned
outright.
No Reasons Given
The bulletins listed specific instructions
for the distributors, who had to follow them
or risk a fine. A picture could be shown
only when the print received the censors'
seal of approval. Each approved print had
a leader stating that it complied with Ohio
standards. Inspectors went to theatres
around the state to make sure cuts were
made, Rieder said.
The bulletin for the week of April 26,
1924, was rather typical. Forty-one films
were viewed by the staff of five censors.
Cuts were ordered for eight. No reasons
were given for the cuts, but usually the reasons
were obvious.
Instructions for "Broadway After Dark"
read: "Cut out all scenes in jail where main
hands prisoner bottle and all scenes of prisoner
handling it and drinking from it."
Another bulletin from 1924 prohibited
showing of a newsreel until all scenes were
cut "when girls are shown displaying bathing
suits." Distributor "The Bull Tosser"
had to cut the scene of a man "bulldogging"
a steer. In the same year censors passed an
outright ban on a film titled, "The Empty
Cradle or The Unmarried Mother." No reason
was given for the ban.
Eyes of Ohioans
A 1933 movie called "Hot Pepper" had
this "objectionable" phrase: "Girls, meet
Rear Adm. Flagg, who started on a shoestring
and worked his way up till he got
slapped."
"King Kong" was edited by the filmmakers
themselves before it was distributed
in 1933, and it won the approval of the
censors. "Gone With the Wind" also got
past the censors without being changed.
But in the same week in 1939 that the censors
approved this classic without cutting
Clark Gable's famous "damn," they ordered
removal of the last word of this quote from
"Fighting to Live": "I've got a chicken
loaded with arsenic." Rieder said censors
were concerned that movies might give people
ideas for crimes.
'Wuthering Heights' Cut
Another great movie from 1939, "Wuthering
Heights," drew this comment: "In sequence
where Hindley throws rock at Heathcliff,
eliminate scene where rock is shown
actually hitting Heathcliff on head."
W. C. Fields, the bibulous caustic comic,
was heavily edited in a film the board reviewed
Feb. 15, 1940, the records show.
Some of Fields' quotes which wound
up in the board's discard pile were:
"There's something sweet and dainty
about a woman's boudoir.
"Tell my flower I have some definite
pear-shaped ideas I'd like to discuss with
thee.
"For a second, I thought I had heard the
voice of experience."
Among deleted lines, 15 in all. were any
references also to anyone visiting anyone's
room.
'Snow White' Unchanged
On the other hand, in 1938, the board
thought it necessary to review Walt Disney's
"Snow White," which includes some scary
sequences. It didn't cut a line, the records
show.
Extensive cuts were required in the Leslie
Howard-Bette Davis version of "Of Human
Bondage" (1934), which told of the hero's
romantic entanglements with a prostitute.
Normally the Lone Ranger serials escaped
uncut, but a number of these were censored
in the late 1930s, particularly for scenes of
violence. In one film a cut was ordered for
a scene showing a man lighting a fuse to a
powder keg. For some strange reason, censors
repeatedly cut fuse-lighting scenes.
The movie version of black writer Richard
Wright's novel "Native Son" was
banned in Ohio in 1951 because it was considered
racially inflammatory. Rieder said.
The same reason was given for banning
"The Nigger" in 1915.
Some other movies banned over the years
were "The Sinister Weed" (1936), "Paroled
From the Big House" (1930) and "Gigi"
(Continued on page ME-2)
BOXOFFICE :: October 1( 1978

I
—
|
Hollywood Hot Stuff
Trimmed by Censors
(Continued trom pagj MH-1)
(1952— the famous musical version of this
story was made in 1958 with Leslie Caron
and Maurice Chevalier).
Walter Miles. 82, of 2199 Waltham Rd.,
Upper Arlington, was a projectionist for
the Division of Film Censorship for about
25 years.
He helped decide what was cut from the
movies. The censors would cut bad language,
explicit sex "and a lot of gangster
stuff," Miles said.
The three censors worked together pretty
well and tossed any questionable decisions
into the lap of the state eduction chief, who
was technically the state's top censor.
He thinks censorship was useful in protecting
children, but he feels adults would
CINCINNATI
Everything for the theatre^
... but the film!
STANDARD
THEATRE
SUPPLY
COMPANY
Call Frank Worthington. 11695
Chesterdale Rd , Cincinnati, Ohio
Zip 45246 513-772-0189
ing two more they had approved because,
current
of the same dance is projected against their
bodies.
they explained, they did not fit the
mood of the country.
Other of his films include "Videofilms,"
Maud Murray Miller, a censor board produced with Korean video artist Nan June
number, told newspapers the films were Talk, and "Aquarian Rushes," made during
produced while President Woodrow Wilson the 1969 Woodstock Music and Arts Festival.
was urging neutrality. "But now this country
is at war," she explained, "and these He said the Wright State course will deal
pictures tend to discourage recruiting by with principles of production, with public
picturing the horrors of war."
performance or presentation at the end of
each quarter. Aspects of media work to be
emphasized include film, video, multiple
The censorship board .was disbanded in
1955 after a series of court rulings stripped
it of power. The rulings came in the wake
of a 1952 U.S. Supreme Court ruling that
overturned a 1915 decision by the high
court that motion pictures were not protected
by the free-speech guarantee of the
First Amendment.
Almost every society attempts to regulate
art in some way so that it supports the traditions
and values of the artist's society.
Even Plato thought arts tended to have
an evil influence on young and impressionable
persons—especially poems that spoke
not have been harmed by the material censors
had removed.
ill of the gods or included excessive sexual
passion.
Miles has been retired for 12 years. He
once owned 17 indoor theatres and four But the question arises: If the film censors
in Ohio were protecting the morals and
drive-ins. He enjoys today's movies, which
contain material that never would have values of the state's citizens for some 40
gotten by him as a censor.
years, shouldn't the citizens of this state
In the early '50s, he screened the pregame
movies for the Ohio State football other states where there was no censorship?
have been morally superior to residents of
team. Before one game, he and the censors It would be difficult to find anyone who
were reviewing Howard Hughes' "The Outlaw,"
which featured Jane Russell in a re-
than the other citizens of his country.
accused Ohioans of greater moral rectitude
vealing costume.
The censors ordered several cuts from the
movie, Hughes objected and the movie was Film Artist Establishes
never shown in Ohio during censorship College Workshop Series
except to the Ohio State football team.
DAYTON. OHIO—Jud Yalkut. wellknown
media artist who founded the film
The players liked the uncut versions so
much, "They about tore the place down.
and video program at Wright State University
here and who has 22 films in distribu-
They made me show it again," Miles recalls;
"it didn't hurt them. They laughed."
tion, has launched a year-long series of multi-media
workshops at Sinclair Community
In April, 1917, Ohio film censors held
up two war pictures and considered recall-
College here, comprising of classes twice
weekly for 18 sessions each quarter.
Yalkut, 40, who began his work in New
NOW OPEN
York City and moved to Wright State in
1973, has been executive director of the
Contemporary Media Studies Center in
Dayton since 1976. One of his most acclaimed
underground works, "Planes," uses
dancers behind a cut-out projection screen.
Their live dancing can be seen while a film
THEATRE
DRIVE-IN
SCREENS
'The Quality Tower that never
has had to be replaced."
* • *
GENE TAYLOR
D & D Fabrication
and Erection
Co.
Post Office Box 3524
Shcwnee, Kansas 66203
913-631-9695
slide projections and the inclusion of live
performance, such as dance, into media productions.
CINCINNATI
^he Queen City's (and everywhere else for
that matter!) back-to-school September
film blahs have finally vanished, and October
promises an influx of new product.
Openings recently included Universal's "The
Big Fix." Avco Embassy's "Born Again"
and Warner's "Who Is Killing the Great
Chefs of Europe?" (each at four Mid States
Cinemas) . . . Redstone's Showcase cinemas
debuted 20th Century-Fox's "The Boys
From Brazil" Thursday (5) and Paramount's
"Goin' South" Friday (6) at Springdale and
Erlanger locations.
Holdovers in town consist of "National
Lampoon's Animal House," "Death on the
Nile," "Up in Smoke," and "Grease" at the
Showcase cinemas. Among the features continuing
to unspool at Mid States cinemas:
"Somebody Killed Her Husband" (and companion
feature "Murder by Death"), "Foul
Play," "Interiors" (exclusively at Kenwood
Mall), "Girl Friends," "The Sound of Music,"
"Hooper," "Almost Summer" and "Sgt.
Pepper's Lonely Hearts Club Band."
Springdale's Showcase cinemas scheduled
a special preview of 20th-Fox's "The Wiz"
starring Diana Ross Friday (6). backed up
by a full-page newspaper ad.
A live shark promotion at the Mall Twin
cinemas (St. Albans, W. Va.) had fatal results—for
the sharks, that is. The two
sharks were being utilized iin connection
with the theatre's showing of "Jaws 2."
Roger Dills, manager, had purchased the
creatures in Myrtle Beach and trucked them
back to West Virginia in a tank of fresh
sea water. He displayed the sharks—one
weighing 75 pounds and stretching five
feet,
the other weighing 85 pounds and fiveand-a-half
feet long— in a large pool.
charging eager patrons 50 cents a look.
Though apparently "doing fine" when
Dills left the Mall at midnight, he returned
the next morning to find one dead and the
other nearly dead. Dills surmised that the
sharks had pushed the fresh water filtering
system (which cleaned the water and supplied
fresh oxygen) out of the pool. He
spent that day nursing the remaining shark
until for a time it was breathing normally.
It died later that night, however.
Over 400 persons saw the sharks on the
one day which they were alive.
ME-2
BOXOFFICE :: October 16. 1978

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Century now spares you the "grief" of
aligning the projector and reproducer.
Film alignment is automatic, righit on the
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Your prints are treated to the tenderest loving
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Century's "all in 1" design is one of the nicest
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Celebrate the Bicentennial.
Update your theatre with the new Century.
See your
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Ringold Theatre Equipment Co.
952 Ottawa, N.W.
Grand Rapids, Michigan 49503
Phone: (616) 454-8852
29525 Ford Road
Garden City, Michigon 48135
Phone: (313) 522-4650
FFICE :: October 16, 1978
Hadden Theatre Supply Co.
3709 Hughes Road
Louisville, Kentucky 40205
Phone: (502) 896-9578
Moore Theatre Equipment Co.
213 Delaware Ave. (P.O. Box 782)
Charleston, West Virginia 25323
Phone: (304) 344-4413
Ohio Theatre Supply Co.
2108 Payne Avenue
Cleveland, Ohio 44114
Phone: (216) 771-6545
Standard Theatre Supply Co.
11695 Chesterdale Rood
Cincinnati, Ohio 45246
Phone: (513) 772-0189
ME-3

—
—
Cincy's Palace Gets
$1 Million Facelift
CINCINNATI—At a time when numerous
grandiose motion picture emporiums of
a bygone era are sadly succumbing to the
wrecker's bail, the Palace (formerly RKO's
International 70). 12 East Sixth St. downtown,
is receiving a million-dollar facelift,
a new format and. most importantly, new
life.
Opening in 1919 as a vaudeville house,
the 2.600 seat theatre evolved to a policy
of mixing motion pictures with live entertainment.
However, in the "605 the Stanley Warner
circuit refurbished the theatre for use as a
deluxe 70mm roadshow film situation. During
that renovation a portion of the massive
balcony was closed, reducing seating capacity
almost by half.
The International 70 was shuttered in
1976. and for a time there was fear that
it.
too. would feel the might of the wrecker's
ball which only last year leveled its sister
theatre, the Albee. after a fruitless drive to
preserve that ornate temple of amusement.
Fortunately, thanks to the efforts of
Queen City businessman David Herriman
(he also was active m the "Save the Albee"
campaign) and nine other investors, the
"70" has reverted to its original name and
is being carefully prepared for relighting
Monday (23).
Live big-name entertainment will be featured
at the Palace. The initial ten-week
season contains appearances by Bob Newhart,
Engelbert Humperdinck. Natalie Cole
and Maynard Ferguson. The touring production
of "Passions of Dracula" with Jose
Greco is slated for November 24-26. and
John Davidson also is scheduled to play
the
ME-4
Palace.
URGENT!!!
is imperative that you contact:
Total Theatrical
Service, Inc.
Fred C. Lentz, President
135'/2
North Main Street
Bowling Green, Ohio, 43402
(419) 352-1618 or 352-5195
29001 Cedar Road #302,
Lynhurst, Ohio 44124
(21G) 461-7290 or 461-7974
in order to provide yoursell with the
finest in booking and buying services,
lowest prices in concession supplies and
the most original advertising assistance.
A gala benefit preview will herald the
re-opening with proceeds going to the Cincinnati
Symphony Orchestra. Count Basic
and Ella Fitzgerald will headline the bill
which includes a performance by the symphony
orchestra. Ohio Governor James
Rhodes plans to attend.
The next evening. Tuesday (24). a grand
opening in the best tradition of '30s Hollywood—a
procession of vintage automobiles,
spotlights illuminating the sky and
introduction of stars and dignitaries—will
see Bob Newhart place his signature on the
sidewalk.
As for the structure itself. Debbie Klein,
publicist, said six "box seats" chiseled off
during the '60s remodeling have been restored
(total capacity 60), thirty hand-cut
Czechoslovakian chandeliers purchased from
a now-destroyed Philadelphia Theatre have
been added, the balcony's full capacity revived,
the stage extended to 32 feet deep
and extensive plasterwork restoration have
been accomplished.
The Palace will "go dark" the entire
month of January for more rennovations
an expanded "bar" area, a new entrance,
main floor ticket window aind exterior facelifts.
Klein indicated the "new" Palace will
help fill an entertainment void in Cincinnati,
although she does not view the theatre
as a "substitute" for Beverly Hills, the cabaret-styled
supper club which burned last
year resulting in over 150 deaths.
But the theatre is, however, a vital cog
in Cincinnati's inner city urban renewal
program.
Managerial personnel include Laural
Jansen, house manager; Tom Oldendick.
operations manager; Lowell Cowdrey, finance
manager, and Meredith Armstrong,
marketing.
Sugarman Seeks Liquor
Licenses for 4 Theatres
COLUMBUS — Charles Sugarman, a
WE NEED HELP! !
Notional orgonization wants to hire one good
theatre supply management trainee for this
area—theatre supply soles, theatre management
ond/or technical experience in theotre
operations a real plus for this position
good starting salary—excellent bonus paid
for outstanding performance—cor—travel expenses—hospitolizofion
and fine retirement
plan. Coll collect, (212) 245-6900 or send
resume to: Don Miller
1600 Broadway
New York, New York 10019
P. S. You can also see me of the New York
NATO Convention.
locations, the process could take anywhere
from two months to two years, depending
on the action of the permit division of the
Ohio Department of Liquor Control. He
said the serving of alcohol should be a potential
audience-getter. "Patrons are used to
having their favorite beverage while watching
TV." he said.
Frank N. Wiley Added
To Freedman Ad Staff
CINCINNATI — Freedman Advertising.
Inc., Cincinnati, recently added Frank N.
>|^i Wiley to its staff to
work in the agency's
promotions and pubrelations
department.
Wiley was previously
with Stockton
West Burkhart as account
executive for
American International
Pictures. He began
with SWB handfins:
Frank N. Wiley
PR for Wendy's Old
Fashioned Hamburgers.
A graduate of Miami University of Ohio.
Wiley holds a BA degree in theatre and
communications. He served for a time as
leisure editor for the Cincinnati North Journal,
writing film reviews, play and book
critiques as well as feature articles.
At Freedman, Wiley will focus on the
agency's growing film accounts. However
he will be involved, from a PR/promotions
standpoint, with all of Freedman's clients.
Five X-Film House Owners
Arrested for 'Pandering'
TOLEDO— Five operators of local film
houses which generally show X-rated movies
were arrested Thursday (5) and charged
with pandering obscenity. The arrests were
the first since the city council passed an
emergency ordinance August 1 which ex-
leader in exhibitor circles, who operates several
houses defined
plicitly
in the greater Columbus
pornographic prohibitions
area,
has
—including
applied for some
liquor
14 sexual and
licenses
related
to
acts
enable
him — that
to serve
are banned
alcoholic
from display
beverages
or performance
in
at Cinema
East. Cinema North,
Toledo.
Westland and Grove
City Cinemas.
This measure replaces an earlier ordinance
Sugarman said that depending on the
which was struck down last spring
availability of liquor permits in the four
by a federal judge who contended that the
state law after which the city measure was
modeled was unconstitutional because of its
vagueness.
Those arrested were Gerald Foster of the
Las Vegas Cinema; Richard Waggoner, the
Eastwood Theatre; Ken Hodge, Westwood
Theatre; Cynthia Ann Plunkett. Modern
Cinema, and Thomas Merkle. Esquire Theatre,
the latter the only downtown facility.
They were released without bail, on their
own recognizance. Their alleged offenses
are first-degree misdemeanors.
Capl. Norbert Declercq of the vice squad
said he spent Wednesday (4) viewing films
and secured search warrants Thursday (5).
which they used to seize the films being
shown at the time of the raids. All of the
X-rated houses had substitute films and continued
their operations.
BOXOFFICE :: October 16. 1978

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BOXOFFICE :: October 16. 1978

CLEVELAND
The Film Group of Columbus will be producing
a corporate, dramatic film that
employs period scenes from 1917 to the
present. The movie will be shot during the
last half of October and two male actors
are needed, a man approximately 55-65
years old to play a pleasant and distinguished
businessman, and a man approximately
30-40 years old to play a sophisticated businessman.
Also available are small speaking
parts and extra roles for both men and
women. The Film Group will arrange private
auditions after reviewing resumes. Performing
experience is a necessity. Send
resumes and photo to: The Film Group,
150 E. Broad St.. Suite 306, Columbus,
43215.
The carpenters have been hammering to
a martial beat at Center Repertory Theatre's
new headquarters at 1630 Euclid Ave..
this week. As five people work up to 90
hours a week transforming the former TV
studio into a theatre, rehearsals have begun
for the first presentation there. Opening date
for the first production. "Streamers." is
Saturday (21). according to Judson Barteaux,
managing director.
The Mills brothers and Count Basic's Orchestra
appeared at the Palace Theatre recently.
The Mills brothers are natives of
Piqua, Ohio.
Cheech and Chong's
"
"Up in Smoke was
screened for critics this week and opened
on five screens.
Paramount also screened "Goin' South"
at the Brainard Place Screening Room.
artistic director of the theatre, started the
New Mayfield with his own money three
years ago and struggled through some precarious
times. He started the nonprofit
wheels turning and the Cleveland Area Arts
Council helped him obtain grants. Wigod
ME-6
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will select the vintage films to be shown
and will continue his nightly talks about
them. His film series. "Those Fabulous
Faces," ended in September, and now the
theatre is closed for a month while Wigod
travels to New York to select new
films. The theatre will reopen November
1 with a brand new series.
Bob Miller, Warner Bros, division manager,
was in town for a few days visiting
the branch.
Also at Warners, Lee Zacharais, Buffalo
booker, is looking forward to his coming
vacation and, as he puts it, he "will escape
from Cleveland madness!"
Bill Anderhalt, 20th Century-Fox branch
manager who courageously rode in the Cancer
Crusade Bike-a-Thon recently, actually
rode 40 miles.
Jonathan Forman, director of the Cleveland
International Film Festival, just returned
from attending the opening of the
New York Film Festival. He is most enthusiastic
about the coming film "Bread
and Chocolate" shown in New York and
which will be on the screen at the Cedar-
Lee Theatre soon. He attended the premiere
of "A Wedding" as well as the gala celebration
afterwards, which included a sumptous
buffet and cocktails. Stars including John
Travolta were also there.
Guita Mailman is the new manager at the
Cedar-Lee Theatre and is enjoying every
moment as she is a dyed-in-the-wool film
buff. Guita comes to the Cedar-Lee from
Eastgate Travel Agency.
Playwright Richard Nash appeared on
"Afternoon Exchange" to share his career
experiences as well as stories of his friendships
with Tracy. Hepburn and Newman.
"The Afternoon Exchange" is a new program
on Channel 5.
For the second consecutive fall, the Great
Lakes Shakespeare Festival. Ohio's only
professional, classical theatre, is touring the
state following the close of its regular season
.September 30. Two productions from
the 1978 season ("Two Gentlemen of
Verona" and "What Every Woman
Knows") will play 38 performances in elev-
ARTOE WATER COOLED' CONTACl
1243 W.BELMONT CHICAGO
en communities on a six-week tour which
began Wednesday (4) at John Carroll University.
A company of 25 actors and technicians
and one dog will travel in three
trucks and one bus over 1.200 miles to play
before
approximately 22,000 people.
Stu Levin, film critic on WCLV Radio
and "Afternoon Exchange," is off to New
York to see and interview important people
in Warners' "Who Is Killing the Great
Chefs of Europe?"
Condolences to the family of Jack Pollack
who passed away recently. Jack was musical
director and conductor of the Hanna
Theatre since it opened in 1948 and last
year he returned to the Palace Theatre
where he started his career. He began working
at the Palace in 1930 under Maurice
Spitalny and became director of the 2nd
Army Air Force Concert Orchestra in Biloxi.
Miss., in 1942.
Actress Elizabeth Ashley joined "Afternoon
Exchange" on channel 5 Tuesday (10)
to discuss her career as well as her experiences
with casing. Thursday (12), "movicologist"
Stu Levin returned to tell audiences
all about the latest film releases in town and
Friday (13) Doc Severinson discussed his
career and also what's in store for his future.
The production of "The Seven Year
Itch" at You Are Cabaret Dinner Theatre
in North Royalton will be extended a week
because of audience popularity. It stars
Barbara Corelette, Doug Adair, Channel
3's news co-anchorman, and J. Michael Wilson.
What's doing at the movies around town:
Jacqueline Bisset in "Secrets" can be seen
on ten marquees; Farrah Fawcett-Majors in
New on marquees this week is Columbia's
"Somebody Killed Her Husband." with Jim Ryan, branch
"Somebody Killed Her Husband" on six
Farrah
manager marquees;
of Universal,
Jacqueline Bisset and George Segal
in
Fawcett-Majors and Jeff Bridges. held a trade sneak preview of "The Wiz"
"Who Is Killing the Great Chefs of
Sheldon Wigod's New Mayfield Repertory
on a recent evening at the Brookgate Theatre
Europe?", on five marquees; Richard Dreyfuss
Cinema in Little Italy will become a
on this "The Wiz,"
city's west side.
in "The Big Fix" at six theatres, and
nonprofit corporation stars November Diana
1, thus
Ross,
insuring
its longevity. Wigod, who Home
Richard
Jack
Pryor,
Nicholson in Lena
"Goin' South" at five.
will be
and Michael Jackson and Woody Allen's
is in Dolby
"Interiors" is an exclusive
World sound.
at the East and World West
theatres.
Continuing the International Film Festival
at the Cedar Lee Theatre is an exclusive
"Doina Flor and Her Two Husbands."
The LL. Peretz Workmen's Circle School
presented "I Love You Rosa," the celebrated
Israeli film which was nominated for an
Academy Award. It was shown Saturday
(14) and Sunday (15).
Hugh Weinberg, critic with the Elyria
Chronicle-Telegram was seen at the screening
of "Who Is Killing the Great Chefs of
Europe?" as was Sally Deneen of the Metro.
The screening was held downtown at Motion
Picture Sound.
The Heart Ass'n sponsored a benefit
champagne party and luncheon at Higbecs
Thursday (5). Highlight of the affair was
star Mary Martin.
Cleveland Play House publicity girl Paula
Bond recently was appointed director of
public relations loi' the Folgcr Thealie
C.KUip, Washington.
BOXOFFICE :: October 16, 1978

^1
MPAA Goes to Court
Over Blind Bid Law
COLUMBUS, OHIO—As expected, icii
motion picture companies have gone to court
to protest a new Ohio law affecting film
distribution in that state. They filed suit in
U.S. District Court at Columbus Thursday
(5) asking Judge Joseph P. Kinncary to
declare the law unconstitutional. The law,
which takes effect Sunday (23), bans "blind
bidding" and requires that distributors show
the film in one of Ohio's five largest cities
during the bidding process.
The companies involved in the suit are
Allied Artists, Avco Embassy, Buena Vista,
Columbia Pictures, MGM, Paramount, 20th
Century-Fox, United Artists, Universal Pictures
and Warner Bros.
Defendants are Gov. James A. Rhodes,
Secretary of State Ted Brown, Lt. Gov.
Richard F. Celeste and State Rep. Vernal
G. Riffe jr., of New Boston, Ohio, Speaker
of the House.
Drive-In Heater Inventor
Hopes New Creation Hits
AKRON. OHIO—Local inventor David
Sandler, 64, who turned his idea and $300
into a small fortune in 1946 when he made
one of the first in-car speaker and heater
systems for drive-in theatres, hasn't had a
stroke of genius for many years,
but thinks
his latest invention, a special car seat belt
for children, will change his fortunes.
He once employed 65 persons in a Cleveland
factory worth about $750,000, when
in the car speaker business, but a bad investment
in the 3-D movie boom depleted
his fortune.
He has subsisted on income from a
of more humble inventions since,
series
but thinks
his new seat belt, which allows children to
sit safely or stand in a moving car, may
end his obscurity. The Duo-Guard seat belts
will be made in Akron and retail for $29.95
each.
He recalls his success with the drive-in
speaker and heater systems brought him
numerous orders to invent and produce a
device that would bring in 3-D films to
neighborhood theatres. But when Cinerama
and other wide-angle films became popular,
the 3-D movie orders were cancelled. By
then his speaker and heater business had
lots of competitors, and the business languished.
Harry N. Blum has been named executive
producer on "The Magician," now shooting
in Berlin.
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Floors Covered With Popcorn, Candy
Turn Theatres Into
CLEVELAND—Tom Green, reporter for
the Plain Dealer, recently discovered a
sticky situation in local film theatres and
commented on it in the following article:
When I went to see the tasteless but wonderful
movie, "National Lampoon's Animal
House" several days ago. I don't know why
I was so startled to find an animal house.
The theatre where it was playing, which
happened to be the Severance, was a pig
sty by the time I got there for the final soldout
showing on a Saturday night.
Truly a pit.
The film had been grinding all day, the
theatre had been filled and filled again, and
not a human hand had been laid to the
mounting debris in all that time.
I don't know how much popcorn, candy
and soda pop had been sold that day, but I
do know how much was on the floors and
seats, providing a growth culture for 1 shudder
to think what.
The joint was gamey.
The floors and the center aisle carpeting
were totally sticky. What's worse, the carpeting
was squishy. Days later I can become
nauseated thinking about it.
Or course, I sat through the whole movie
and even let myself be swept away by it.
But I couldn't cross my legs because my
shoes were bonded to the cement.
After the show was over, I stood in the
lobby and watched people filing out, hopping
on one foot while trying to pull off
paper napkins glued to their heels.
I don't mean to single out the Severance
Theatre, even though I've had more wet scat
episodes there than I care to remember. It's
just that the Severance is my neighborhood
theatre, and that's where I happened to go
to see "Animal House."
Trashy theatres are becoming a real annoyance,
though, and places like the Severance
are going to have to get their act
together.
With ticket prices at $3.50 or $3.75 already—and
sure to go to $4 soon— you
can't ask people to go to the movies in all
that filth.
(Never mind the ticket prices; with a
little bar of candy at 65 cents, I'm surprised
somebody doesn't go in there and scrape
the chocolate off the floor. You could sell
it to Third World countries at a handsome
profit.)
Evidently the trashing of movie theatres
1 cached its zenith during the endless runs
of "Star Wars." "Animal House" drew its
We can handle it!
MOORE THEATRE
equrpment
EQUIPMENT CO.
needs
ond
Coll:
(304) 344-4413
213 Delaware Ave.
P.O. Box 782
Charleston. W. Va.
25323
'Animal Houses
own kinky clientele with their funky
munchies, but "Star Wars" had all of them
plus the kids and their dueling popcorn.
The theatres argue that it just isn't possible
with a really popular attraction to do
any housekeeping, even between showings.
After all, they've had to pay a bundle of
money to get the movie, and the only way
they're going to get their money back is to
keep the movie unspooling, which takes just
about all their time and energy.
At least one Cleveland area theatre, I've
heard, has been running a little trailer urging
audiences to clean up the auditorium
themselves, which don't think very
I is a
good idea.
It may work at McDonald's, but Mc-
Donald's doesn't charge you $3.50 to get
Part of the problem, of course, is that
most theatres today are being run like a fastfood
chain. Staffs are at a minimum, and I
suppose that if they could figure out a way
to get us to rim the projector, too, they'd
do it.
Even if theatre managements were disposed
to a little occasional tidying up during
the day's run of their most popular features.
I'm not sure they'd pop for the
broom.
in.
Really, though, the situation is getting to
the point where county health authorities
are going to have to step in where common
sense and good manners have failed.
(Of course, theatres could start reducing
admissions if the garbage becomes ankle
deep or the bacteria count rises to a certain
level. Whichever comes first.)
The best answer, though, by far the best,
would be for the theatres to pause at least
once during the day to clear the house and
hose the place down, if that's what it takes.
Otherwise, I'm going to open my own
twin cinema, and I'm going call it the Hog
Wallow I and II, and the first picture I'm
going to play is "The Swarm."
Just sit in your seat, and you'll figure out
what's swarming soon enough.
Grove Leased to Cohens
COLUMBUS. OHIO—The Grove City
cinemas have been sublet by Charles Sugarman
to Edward and Michael Cohen, who
took over Sunday (1).
Jesco von Puttkamer will he science adviser
on Paramount's "Star Trek—the Motion
Picture."
CL\ERAi»lA IS WS SHOW
BrSLVESS IX HAWAII TOO,
Wlicn you come to Waiklki,
don't miss the famous Don Ho
Show ... at Cinerama's
Reef Towers Hotel. f
BOXOFFICE :: October 16, 1978 ME-7

Tony Rutherford
Tony Rutherford loins
Film Trade Paper Staff
CINCINNATI—Tony Rutherford, vicepresident
of Entertainment Ventures, publishers
of the Entertainer
magazine, has
been named Cincinnati
correspondent for
BOXOFFICE.
Rutherford will
continue as editor-inchief
of the twicemonthly
tabloid the
"Entertainer."' which
specializes in reviews
and previews of fine
•irts.
film and nightlife
activities in an area which includes Ashland.
Ky.. Huntington. W, Va.. Charleston, W.
Va.. and Portsmouth. Ohio.
The 26-year-old Marshall University
journalism graduate has been a film reviewer
for the Sunday (Charleston) Gazette-
Mail. Kanawha Valley Leader. Ironton
(Ohio) Tribune, and Press Observer (Kenova.
W. Va.).
In addition he has worked in various
capacities in the broadcast media, including
film critic for WKLC-AM and FM, St.
Albans, W. Va.. public affairs director for
WCMI, Ashland. Ky.. and entertainment
critic for WKEE-AM and FM Huntington.
W. Va.
Rutherford is also a member of the National
Screen Council and the Theatre Historical
Society.
His address and phone number for anyone
wanting to bring newsworthy events to
his attention is PO box 362, Huntington,
W. Va. 25708. phone (304) 525-3837.
Besides undertaking the correspondent
position, Rutherford revealed plans for future
expansion of the Entertainer to Lexington,
Ky., with extensive coverage of films
in that city.
Akron Civic Restoration
Cost Less Than Estimated
AKRON, OHIO—Drew Eberson. whose
father John Eberson designed the Akron
Civic Theatre which opened in 1929, reported
that the Civic can be restored at a
fraction of the cost of other local architectural
masterpieces, though a cost estimate
was not announced. The Akron Art
Institute plans to restore the historic old
post office building at a cost estimated at
$3,000,000, so Eberson's prediction was enthusiastically
received.
Richard H. .Schcllschmid, chairman of
the Community Hall Foundation, owners of
the theatre, said that for the past year the
theatre has been in the black and has begun
paying off debts from contribLitions coming
from the community.
Among bookings for fall anmoimced by
managing director Randall Hemming are a
four-week "Haunted Opera House" show
sponsored by the Akron Jaycees starting
Wednesday (18); a concert by Hector Olivera,
organist, November II, and a concert
by Nicolas Constantimidis, pianist. November
12.
During the past year a total of 40,730
pel sons attended 79 events, including films
and concerts, at the Akron Civic Theatre.
'Broken Blossoms' Honors
Ohio Theatre's Fiftieth
COLUMBUS—Six
months after the celebration
was originally scheduled, but set
back because of drastic winter energy curtailment,
the 50th anniversary of the Ohio
Theatre downtown was celebrated September
24 with a house packed with 2.700
people.
Feature attraction was a six-reel colortinted
film nine years older than the historic
auditorium: Lillian Gish starring in "Broken
Blossoms (The Chink and the Child)." The
usherettes wore Oriental costumes and the
Columbus Symphony Orchestra provided
the "mood music" to accompany the silent
D.W. Griffith classic, with a score found
and adapted by theatre organist Dennis
James.
Preceding the film was a concert by the
orchestra of music from films, including
selections from "Ben Hur" and such selections
as the Warsaw Concerto (Richard Addinsell.
composer): Robin Hood Suite (by
Korngold); Max Steiner's "Gone With the
Wind" suite, and the world premiere of
Heidi James' "Safety Last" overture (inspired
by a Harold Lloyd film).
Theatres Closed by Blind
Bidding May Reopen Soon
CO! UM BUS—The Raintree cinemas, on
Dublin-Granville Road in suburban Columbus,
which opened about four years ago,
closed Wednesday (4), allegedly a victim of
the blind bidding situation. Glenn Ackerman,
the independent theatre manager at
Raintree, until recently reportedly was operating
in the black. However, the house
may be back in operation by Thanksgiving,
the building owners said.
George Banning, one of the owners of
the building, said, "Ackerman has been able
to generate income but because of high advances,
he's suffered." Banning said the operation
has been hurt "getting these subrun
films,
primarily because of the bidding situation."
He indicated that Ackerman, after
experiencing much success with "Star
Wars," followed with a bunch of poor films
due to blind bidding and competition from
theatre chains, which he could not outbid
for first-run films.
While the house is dark, some repairs
will be made, and when the state's antiblind
bidding law becomes effective Monday
(23), the situation may change.
'Topper' Screening Free
From New England Edition
NEWTON, MASS.—The Newton Public
Library screened MGM's "Topper," 1937
release with Constance Bennett and Gary
Grant, as a free attraction on a recent
Wednesday and Thursday at the Nonantum
Branch Library.
Michael Douglas and Susan Anspach star
in "Riuining." now lensing in Toronto.
Pink Panther Is Spotted
In Ashland Shopping Mall
ASHLAND. KY.—A six-foot smiling
pink creature with a long tail has been running
amuck here.
The Pink Panther and friends
He was last seen at the Mid Town Shopping
Center passing out candy to children,
hugging the ladies and shaking hands.
The Pink Panther (impersonated by Mid-
Town Cinema personnel Frank Cox and
Philip Stewart) strolled down the theatre
aisle Saturday and Sunday afternoons greeting
patrons who were amazed to see the
well-known movie star in their midst.
It was all a part of the promotion for
"Revenge of the Pink Panther" at the theatre,
which also saw the shy cat's appearance
at the Corral Drive-In in Flatwoods and for
an automobile excursion through the city.
When one charming female guest gave
the Panther kiss, the lobby crowd was
a
amused to see the pink feline turn bright
red with embarrassment.
Intercom '78 Awards Given
As Prelude to Film Fest
Fio.T. Cent.-al Edition
CHICAGO—Intercom is now considered
the largest industrial film and video competition
in the United States. A presentation
of Cinema/ Chicago (the Chicago International
Film Festival), the event just celebrated
its 14th birthday with a big competition
and a festive awards night. Categories
were business and industry, training
and medicine. Subcategories included everything
from public relations to sales training
and surgical procedures.
This year there were just over 600 entries
in all categories. An addition to the categories
this year was the slide and dissolve
show.
Among the winaers screened were "Not
the Triumph but the Struggle." a film on
the National AAU Junior Olympics, sponsored
by Sears; two British entries, "Character
of Steel" and "Keeping What's Yours,"
and an American Library Ass'n-sponsored
public information film, "The Speaker."
Honorary chairman for Intercom '78 was
Mayor Michael Bilandic of Chicago.
Intercom '78 preceeds the big Chicago
International Film Festival activity starting
in early November.
ME-8 BOXOFFICE :: October 16, 1978

. . "Grand
Merrill Jarvis Fights
Vermonl Tax Policies
By ALLEN M. WIDEM
BURLINGTON, VT.— Merrill
G. Jarvis,
major northern Vermont independent exhibitor,
is figuring in a Vermont court appeal
of a tax assessment on film rentals, with
counsel for Merrill Theatre Corp., arguing
such ain assessment would result in a cinema
being taxed twice for the same matter.
MPAA. TONE Join Fight
The Motion Picture Ass'n of America
and the Theatre Owners of New England
have joined Jarvis as intervening parties,
both MPAA and TONE not wishing to
have to collect the rental tax for the Vermont
state government nor have the added
cost face exhibitors, according to attorney
Brooke Pearson, after a Chittenden County
superior court hearing.
The exhibitor, Merrill Theatre Corp.
counsel Michael Frye commented, already
is taxed on proceeds from ticket sales for
showing the film and should not be taxed
by Vermont for rental of the film as well.
The state Tax Department's general counsel
Richard King had no comment on the
Jarvis appeal beyond remarking, "The guy
that pays the tax on the (film) rental is the
guy who pays admission." He explained
that Vermont exhibitors figure the 3
per cent state tax into their boxoffice price,
hence the actual admission charge for taxation
purposes of a film viewed with a $3
ticket is $2.91.
Case 'Under Advisement'
The case was taken under advisement by
Judge Edward Amidon. The matter is considered
an appeal of a determination in
1977 by then state Tax Commissioner R.
Paul Wickes to the effect that the Jarvis
organization would have to maintain records
of the amounts paid in film rental and
then proceed to pay 3 per cent of the
total to the Vermont state government.
Jarvis, it was noted by barrister Frye, was
audited by the state Tax Department four
years ago, with the state agency at that
point determining taxes would have to be
paid on rentals covering the preceding three
years. Wickes affirmed the finding following
a hearing, according to Frye.
As for the individual Vermont exhibitor's
view, barrister Frye commented that the
question of film distributors collecting the
•tax-in-question for the state government is
not applicable since all distributors are
based out of Vermont.
"Our argument," Frye continued, "is
that
the Merrill Theatre Corp., rents films, similar
to a clothing store purchasing clothing
on which they are not taxed. They're only
taxed when they sell it."
The Merrill Theatre Corp. is the dominant
exhibition factor in northern Vermont.
Jarvis operates the downtown Flynn, the
Century Plaza 2, Merrill's Showcase 3, the
Essex Twin Cinema and the Mt. View and
Burlington drive-ins.
MAINE
Paramount is pinning great hopes on a major
1979 release "Prophecy," which
Robert L. Rosen is producing and John
Frankenheimer is directing in the forests
of British Columbia—a continent away from
the David Seltzer script setting, a rural
Maine town. Rosen said that while he would
have preferred to film the drama in the
Pine Tree State itself, Vancouver only
amoimts to a two-hour direct flight from
the Paramount studios in Los Angeles, hence
facilitating movement of personnel and
equipment. The principal roles in the upcoming
film are assigned to Richard Dysart,
who happened to grow up in Maine's
capital city of Augusta, Talia Shire and
Robert Foxworth. Security operations, incidentally,
are assigned to John Shirley,
retired CIA agent, who spent his boyhood
in Maine. The "Prophecy" story-line deals
with problems created among both human
and animal life by man's fouling of his
own environment.
Maine's film reviewing fraternity has had
varying thoughts about new screen product.
The Bangor Daily News man, Robert H.
Newall, had little commendation for United
Artists' "Who'll Stop the Rain," calling it
"eminently missable." Newall noted: "If
you are fascinated by junkies, fixers, con
men and assorted perverts, "Who'll Stop
the Rain' will fill the bill. It combines two
hours of relentless, senseless violence with
a clutch of people not one of whom has a
glimmering of character."
The Sunday Telegram's Marty Meltz
mused: "For all its artistic and technical
elements, 'The Last Waltz' is a whole new
approach, but there is a sadness about it that
may make us feel it is an approach which
may never again be used so successfully.
There are no other parts of our culture that
have so many spokesmen each of whom can
communicate so poignantly through their
art. And there is no other medium than the
motion picture film which can draw so
many different images and feelings from a
single subject such as a singer . . . Titled
well, "The Last Waltz' as a film seems to
know that it really was the first of its kind
—and the last."
Maine marquee newcomers included Columbia's
"Somebody Killed Her Husband,"
Joseph Brenner's double-bill of "The Devil's
Rain" and "Virgin Witch," Crown International's
"French Quarter," state's rights
double-bill of "The New House on the Left"
and "Terror From Under the House." plus
X-product including "7 Into Snowy," "Violation
of Claudia," "Sex World," "The Divine
Obsession," "Inga." "Peach Fuzz" and
"Lickety Split."
Staying on were Warner Bros.' "Hooper."
Paramount's "Grease" plus "Foul Play"
plus "Heaven Can Wait," United Artists'
"Revenge of the Pink Panther," "Who'll
Stop the Rain," "The Last Waltz," Columbia's
"The Buddy Holly Story," Universal's
'National Lampoon's Animal House," "Sgt.
Pepper's Lonely Hearts Club Band" and
many others.
The Movies, in-town Portland, brought
back "The Old Man and the Sea," Warner
Bros. 1958 release starring Spencer Tracy
and Felipe Pazos, for a special showing
benefitting the Gulf of Maine Aquarium
. . . E.M. Loew's Brewer Drive-ln, with
state's rights double-bill of R-rated "20th
Century Oz" and "Flesh Gordon." took
care to caption newspaper ads: "This show
is not for the kiddies" . . . The Mall Cinema.
Orono, sneak-previewed Paramount's
"Up in Smoke."
The Ellsworth-Trenton Drive-In dropped
midweek showings for the cold weather
months . . . National "names" performing
live across Maine included Frank Zappa
at the Augusta Civic Center and Liza Minnelli
at Portland's Cumberland County Civic
Center ... A statewide PTA survey finds
that parents of Maine schoolchildren feel
the most troubling aspect of television
—
aside from violence— is "glorification of immorality,
divorce and irresponsible sex."
Legendary film director Frank Capra,
critic John Simon and author-commimications
authority Dav'd Manning White participated
in a cinema symposium at Colby
College,
Waterville.
"The Red Shoes," Eagle-Lion 1948 release
with Moira Shearer and Robert Helpmann,
opened a new Dance Film Festival
series in Lord Hall, University of Maine
Orono campus . Illusion." French
1938 import classic, was screened in the
Student Lounge at Bangor Community College
. . . "Genevieve." Universal 1954 release
with Kenneth More and the late Kay
Kendall, was shown at the Hancock County
Auditorium, Ellsworth.
Cora M. Welch, wife of Strand Theatre
projectionist Richard C. Welch, recently
attended the national convention of the
Amalgamated Clothing and Textile Workers
AFL-CIO in Los Angeles. She was accompanied
by Mrs. Lois Richards. While on the
West Coast. Mrs. Welch and Mrs. Richards
stayed at the Hyatt Regency Hotel and
visited Disneyland and Universal Studios.
Newburyport, Mass. Holds
Hearings on Cinema Effort
NEWBURYPORT. MASS.—Generally
favorable public response was reported at a
Newburyport Board of Appeals hearing on
a proposal by Andrew Mungo and Nancy
Langsam to develop a cinema in a section
of the building at 1-3 Harris St.
Ten of the 13 persons addressing the
board endorsed the project, with Mungo
and Langsam presenting a petition signed
by 83 area business people urging board
approval.
Sandy McCloud has been signed for a
major role in "Last Embrace."
BOXOFFICE :: October 16. 1978 NE-1

. . There's
RHODE ISLAND
The Redstone Showcase 6 sneak-previewed
Paramount"s "Up in Smoke" on a recent
Friday, with auditorium two's current
attraction. Lone Star International's "Secrets,"
screened both before and after the
special showing . still boxoffice
strength in imports of a particular quality.
Cinema 5's "Viva Italia!", which stars Vittorio
Gassman and Ugo Tognazzi. went into
State's rights R-rated double-bill comprised
of "The New House on the Left" and
"Terror From Under the House." opened
day-and-date at the Castle and Elmwood.
Providence, and the Lonsdale and Cranston
imderskyers. backed by a massive print
media advertising effort. Lonsdale's north
screen (the drive-in is a twin) had a rerun
double-bill from Columbia in "Thank God
It's Friday" and "You Light Up My Life."
Admission was $6-per-carload. regardless of
number of passengers.
Major openings across the area included
Paramount's "Death on the Nile," Crown
International's "French Quarter," Columbia's
"Somebody Killed Her Husband" and
American International Pictures" "The
Norseman."
The holdover bloc was sizable: Paramount's
"Grease" plus "Heaven Can Wait"
plus "Foul Play." United Artists" "Revenge
of the Pink Panther" plus "Who'll Stop the
Rain," S.J. International's "The Inheritance."
Columbia's "The Buddy Holly
Story." UniTersal's "'National Lampoon's
Animal House" and reprises of Paramount's
"Saturday Night Fever" and Universal's
"Smokey and the Bandit."
There's talk again of the Ocean State
Theatre (formerly known as Loews State)
getting a new name, under the aegis of
the Ocean State Performing Arts Center.
A move is reported under way to get the
center's board of directors to call the intown
3,200-seat cinema the Cohan or the
George M. Cohan Theatre in memory of
one of Providence's most famous sons. Ted
Stevens, who previously was the major
domo at the Fox Theatre, the 5,000-seater
in Atlanta turned into a successful performing
arts center, is zeroing in on a number
of name performances through the end of
the year, including Hal Holbrook in Holbrook's
much-acclaimed one-man show
"Mark Twain Tonight!"
CAPE COD
gneak previews are not common occurance
on the Cape and such showings on a
weekend night are even rarer. Interstate
Theatres of New England's Cinema Centre
3, in the Cape Cod Mall. Hyannis, sneakpreviewed
Paramount's "Up in Smoke" at
9:30 on a recent Saturday night. Auditorium
one's current attraction, the recordshattering
Paramount release "Grease" was
seen before the preview.
Midnight shows are rare, too, on the
Cape. Twentieth-Fox's success with 12 mid-
a second record-shattering month at the
Midland Mall Cinema, Warwick . . . Redstone
The Avon Repertory Cinema, in-town
had teaser advertising for 20th-Fox's
upcoming "The Boys From Brazil." starring
Providence,
"Pretty Baby"
brought
and "Joseph
An
back Paramount's
Andrews" for
Gregory Peck. Laurence Olivier. James
night showings of "'The Rocky Horror Picture
a double-bill. increasing number of underskyers
Mason and Lilli Palmer.
have opted for triple-feature pro-
Show" elsewhere apparently prompted
grams with return of colder weather.
the Cape Cinema in Dennis (it modestly ad-
"the most beautiful small cinema in
vertises,
America") to slot a regular 12:30 a.m.
screening.
New film titles on the Cape included
UA's "Who'll Stop the Rain" and state's
rights releases including "Sex World." Continuing
attractions: Paramount's "Grease"
plus "Foul Play" plus "Heaven Can Wait,"
Universal's "National Lampoon's Animal
House" plus the reprise of "Smokey and the
Bandit," Warner Bros.' "Hooper" and S.J.
International's "The Inheritance."
The Movies, Provincetown, brought back
Allied Artists' "The Man Who Would Be
King," 1975 release co-starring Sean Connery
and Michael Caine.
ELLI
AFFILIATED
AFFILL
EXTEND
NATIONAL A
KT.T.TS GORDON
BOB Mac PHERSON
HF.T.F.N KAUFMAN
MARJORIE NORTON
1330 BOYLSTON STREET
(617) 734-0700

REGAL niMS
46
Who Are We?
"You have tried the Rest
CHURCH STREET
BOSTON, MASSACHUSETTS 02116
617-482-9039 - 482-9054
— ^'^^^ New Kid in Town"
nOW try the BeSt."
When was The Last Time You were Represented
Like This? And Received Grosses Lilce This
HOUSES
HELL!
Sept 20-26
TWI
nEOEOF
EVEnAsnc
TORMBIT!
N€iJ HOUS€ ON
TH€ L€FT"
30 Theater New England Multiple
< $70000 > (in the Rain)
Neponset Dl. Dorchester — $6386
Lonsdale Dl. — Lonsdale Ri— 5 days $3574
Medford Twin Dl.— $4830
July 5-11
49 Theaters
< $96,000 >
Whalom Dl. Fitchburg $7003
Dedham Dl. Dedham $6988
RT 114 Dl. Middletown $6150
"And we've just started"
PrimeTimn Call
Jim Engle or Dave Landau
BOXOFHCE :: October 16. 1978

— ——
—
i
'Nile/ 'Animal House'
Lead Beantown Hits
BOSTON—Figures were up this past
week as big pictures arrived and cool weather
set in, drawing filmgoers to the heavy
array of big new film features. ""A Wedding"
hit a 600 at Cheri I in its first week.
"Up in Smoke" dated two theatres, Charles
III and Circle II for a 600 combination.
"Death on the Nile" won a 630 at two
houses. Ch-ri II and Chestnut Hill II. "Interiors"
is playing the Exeter in Boston exclusively
and was near the top with 500.
"Somebody Killed Her Husband" also got
500 at Cinema 57 I.
(Average Is 100)
Beacon Hill Breod and Chocolate (World-
Northal), 6th wk. _
200
Charles II—Inheritance (SR), 3rd wk. 95
Charles III, Circle II—Up in Smoke (Para)
Isl wk fiPO
Cheri I—A Wedding {20th-Fox), 1st wk 600
Cheri II. Chestnut Hill II—Death on the Nile
(Para), 1st wk fi30
Cheri III, Chestnut Hill 1— National Lampoon s
Animal House (Umv), 9th wk 630
Circlet, Cinema 57 II—Grease (Pars), 12th wk 200
Circle III Foul Ploy (Para), 7th v.k 80
Cinema 57 1—Somebody Killed Her Husband
(Col), 1st wk 500
Exeter Interiors (UA), 1st wk 500
Orson Welles I—A Slave ol Love (Cinema 5),
Orson Welles II—Madame Rosa (At ^ntic)
25th wk 150
Orson Welles III—Outrageous (C;n. ma 5)
'
59th wk 120
Savoy I—The New House on the Left (SR),
2nd wk 125
Savoy II—Flying GuUlotine (SR), 1st wk 100
Saxon— Who'll Stop the Hain (UA)
5'*i
'"^^
'Death on the Nile' and "Somebody
Killed Her Husband' in New Haven
NEW HAVEN—Paramount, Columbia,
AIP and state's rights distributors were represented
in the newcomer programs. "Death
on the Nile" got a brisk 250. Redstone
Showcase I. "Somebody Killed Her Husband"
zipped along at 200, RKO-Stanley
Warner Cinemart I and General Cinema
100
Corp. Milford II. "Greyeagle" swooped to
a 175. Spodick College Street Cinema and
Bowl underskyer. "The New House on the
Left" at the Redstone Milford Twin Drivein
II screeched to a 150.
College Str, Cinema, Bowl— Greyeagle
Cinemart 1, MUford II body Killed 1
Husband (Col), 1st
Miliord Twin Drive-In 11—The New House
Left (SR), 1st wk
Showcase 1 Death on the NUe (Para),
Showcase li-^rease""(Para), I6th wk
Showcase III—Foul Play (Para), 7th wk
Showcase IV National Lampoon's Anima
Moderate Returns Go to
"GreasD,'
'Up in Smoke' in City of Hartford
HARTFORD—Two Paramount openings,
"Up in Smoke" with 225 at the Redstone
Showcase III and "Death on the Nile"
with 175 at the same plex: a Columbia
bow, "Somebody Killed Her Husband" with
150 at the United Artists Theatres' Westfarms
II and same circuit's Manchester
Parkade East III; a Cinema V release, "Viva
Italia!" with 135 at the downtown Atheneum,
and a state's rights X release "The
Secret Dreams of Mona Q" on a doublebill
at the Ernest A. Grecula Art Cinema
with 125, comprised the opening bloc. Outnumbering
these situations, however, were
playdates encompassing moveovers.
Art Cinema—The Secret Dreams of Mono Q
(SR), 1st wk 125
Atheneum Cinema—Viva Italia! (Cinema 5)
1st wk, 135
Cinema City I— Renaldo & Clara (SR)
2nd wk. 165
Cinema City II—WTho'll Slop the Rain (UA),
5th wk 75
Showcase I—Heaven Can Wait (Para),
Hth wk, 150
Showcase II—Foul Play (Pjra), 8th wk 90
Showcase III— Up in Smoke (Para), 1st wk. 225
Showcase IV— Grease (Para), 15th wk 200
Showcase V—Revenge ol the Pink Panther
(UA), 11th wk 150
Showcase VI—Death on the Nile (Para),
1st wk 175
3 theatres—Somebody Killed Her Husband (Col),
1st wk 150
3 theatres—National Lampoon's Animal House
(Univ), 9th wk 125
Out Best Wishes to NATO
CINEMA BOOKING SERVICE
OF NEW ENGLAND, INC.
39 CHURCH STREET, BOSTON, MASSACHUSETTS 02116
NEW HAMPSHIRE
J^ichard A. Ferguson, son of the late Franklin
E. Ferguson who headed the Franklin
E. Ferguson & Associates exhibition
combine, has been elected president of Park
City Communications, which owns WEZN-
FM, Bridgeport,
and WAAF/WFTQ, Wor-
Haddam's Goodspeed Opera
cester . . . East
House canceled out its run of a new musical
by Arthur Miller and had to refund a whopping
$100,000 to ticket-holders. The threeweek
run, scheduled to begin November 8,
was to precede a Broadway booking for
"Up From Paradise," based on Miller's
earlier play. "The Creation of the World
and Other Business," a comedy on Broadv/ay
for 20 performances in the fall of
1972. Opera House executive director
Michael Price said that a number of revisions
in both script and lyrics made opening
date impossible to achieve.
Stamford's Hartman Theatre opens its
fourth legitimate season November 1 with
William Gibson's "Two for the Seesaw,"
to be followed by "The Dairy of Anne
Frank." Alayn Ayckbourn's "Absurd Person
Singular," Lillian Hellman's "The Little
Foxes" and the Tom Jones-Harvey Schmidt
"The Fantasticks."
musical
William J. Trambukis, general manager
of Loews Theatres. New York, has moved
to Rowayton, in Connecticut's Fairfield
County. Bill is no stranger to these parts.
Back in his earlier career days as Loews
Northeastern division manager, he trekked
through New Haven regularly.
First area review of Paramoimt's upcoming
"Days of Heaven," appearing in the
Register here, could hardly be labeled enthusiastic.
Reviewer Bob Eimicke wrote, in
part: "Appearances do deceive. Terence
Malick, the director and author of 'Days
of Heaven,' may well have put together the
smartest looking American movie in years.
But the striking lacquer of prettiness cannot
cover up the deep inadequacies of the
dramaturgy or the calculated randomness of
his
direction."
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BOSTON
gud Orton is happy to announce an addition
to his staff at Orton Cinema Supply
and Service. He is Gregory L. Mele of
Harwinton, Conn., a new technician. Greg,
formerly with SBC Management and A&B
Amusements, will be handling in-house and
field service for Orton.
Rick Beatty, manager at Topar Films in
the Park Square Building, announced that
the U.S. opening of their new "SS Girls"
at the Towne Cinema in Washington,
grossed a healthy amount and in its first two
weeks will continue through the month of
October.
Boston filmmaker Thomas Ohanian announced
that production has begun on his
new feature "The Faith." It is an action
picture, with the principal locale Boston and
environs.
in
Harry Scliwab, Springfiend exhibitor, was
town conferring with Bob MacPherson at
SIGNS of the TIMES
Ellis Gordon Films, lining up dates for the
coming holiday season . . . Ellis Gordon was
away from his desk for a day of golf at
Spring Valley, trying to better his 1977
record when he came in second.
Bob MacPherson optimistically announced
that he has the answer for New England
exhibitors who worry about fall product. It's
"Goin' Coconuts," starring Donnie and
Marie Osmond. The film has bowed across
the country this month, backed by an intense
advertising and promotion campaign.
Personable Eddie Comi was greeted from
all sides as he flashed back to the film district
to fill in at Dave Fox"s Major Theatre
Supply. He supervised a number of checkup
jobs on Century heads.
Crews at Orton Cinema Supply have
finished setting up the new screening room
in the Park Square Building. They installed
a completely automated booth, supervised
by Joe Testa, and interior decorations,
supervised by Taffy Landry. All details were
double-checked by Guy Mele.
Anita Magee, Warner Bros, salesperson,
was out of action for a while recently, due
to a sprained ankle. However, she is now
WE NEED HELP! !
National organization wonts to hire one good
theatre supply management trainee for this
area— theatre supply soles, theatre management
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plan. Call collect, (212) 245-6900 or send
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1600 Broodwoy
New York, New York 10019
P. S. Vou can also see me at the New York
NATO Convention.
told about being involved in a four-car
auto accident on Route 9
VERMONT
recently.
^ermont premieres included Paramount's
"Up in Smoke" and Columbia's "Somebody
Killed Her Husband," with the holdover
bloc encompassing Paramount's
"Grease" plus "Heaven Can Wait" plus
"Foul Play," Warner Bros.' "Hooper" and
Universal's "National Lampoon's Animal
House."
The Gingerbread Players & Jack Children's
theatre troupe staged "Princess and
the Frog" at the Merrill G. Jarvis downtown
Flynn Theatre, Burlington, with tickets scaled
at $2.75 and $3.75 (all ages), on a recent
Sunday at 1:30 p.m. R:gular screen attraction,
Paramount's "Heaven Can Wait," was
shown at night.
The German import, "The Lost Honor
Katherina Blum," was screened in Cook
of
Building, University of Vermont Burlington
campus, with a $2 donation asked to benefit
the Kristina Berster defense.
The Greater Burlington Boosters, members
of which include metropolitan Burlington
independent interests operated by the
Merrill G. Jarvis-headed Merrill Theatre
Corp., took considerable print media advertising
back at her desk lining up accounts for
coming
space to urge greater support for the
United Way of Chittenden County.
Film Booking Service employee, excitedly
Film Captioned for Deaf
FRAMINGHAM, MASS.—"The Owl
and the Pussycat," Columbia 1970 release
with Barbra Streisand and George Segal,
was shown at the Framingham Public Library
as a free attraction. The print was
captioned for the deaf, with a discussion
following the showing.
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. . . The
SPRINGFIELD
^^estem Massachusetts exhibition mu> not
realize this, but the author of the source
material for United Artists" cuirent release,
"Who'll Stop the Rain/' has been working
as resident writer and professor of composition
at Amherst College. Robert Stone
wrote the National Book Award-winning
novel "Dog Soldiers." basis for the ensuing
screenplay on which he teamed with Judith
Rascoe. And although the Nick Nolte-Tuesday
Weld-Michael Moriarty starrer has been
subject of mixed reviews. Professor Stone
sums up. "The film is not that bad. It
could have been better. It's not meretricious.
The performances and the photography
make it worth seeing."
Greater New England Cablevision Co.,
has petitioned the Massachusetts State Community
Antenna Television Commission for
rate hikes of 19 per cent in Wilbraham and
7 per cent in Ludlow. But Wilbraham Board
of Selectmen chairman John M. Lovejoy
has already argued that GNECC will face
"a Herculean task" proving to selectmen
that a 19 per cent boost is justified. And
over in nearby Northampton, the CATV
commission has voted unanimously to recommend
that the city pursue privately owned
CATV service. Municipal ownership was
disapproved in earlier deliberation. The next
step is for Northampton's City Hall to designate
a committee to weigh applications
from CATV interests and draw up a contiact
for the best offer,
Burt Lancaster, in a Newhouse News
Service story, remarked that because of its
downbeat theme, it took seven years to raise
the money for the current Avco Embassy
release, "Go Tell the Spartans." Because
no bank would provide financing, the producers
had to raise $400,000 from individual
investors.
[^ #
Western Massachusetts premieres included
Paramount's 'Up in Smoke" plus
"Death on the Nile" and Columbia's "Somebody
Killed Her Husband." Holdovers included
United Artists' "Who'll Stop the
Rain" plus "Revenge of the Pink Panther,"
Columbia's "Eyes of Laura Mars" plus "The
Buddy Holly Story," Warner Bros." "Hooper."
Paramount's "Heaven Can Wait" plus
"Foul Play" and Universal's "National Lam
poon's Animal House." United Artists slot
ted a saturation booking of "The End" on
a double-bill with same distributor's "Con
voy" well after initial first-run schedulings
The Grand, Indian Orchard, brought back
20th-Fox's "Damien—Omen II." charging
dollar admission for all scats at all times
Bing, Springfield, had reprise of
same distributor's "An Unmarried Woman,"
charging $1.75 for adults, $1 for children,
with "Dollar Nites" in effect Monday and
Tuesday . . . The Metro Drive-In. Palmer,
double-billed Warners' "The Goodbye Girl"
and Columbia's "Fun With Dick and Jane."
charging $5-a-carload, regardless of number
of passengers.
Hampshire College, Amherst, announced
spring target date for completion of its imder-construction
motion picture-photography
building. The building will contain developing,
editing and viewing facilities and
is third structure in thet new $3,300,000.
solar-heated-and-cooled Arts Village.
The Redstone Showcase 8 had a radio
station tieup with WAQY-FM for ticket
giveaway ahead of Friday and Saturday
midnight showings of the 20th-Fox reprise
"The Rocky Horror Picture Show."
Veteran Hollywood observer Bob Thomas,
in an Associated Press wireservice dispatch,
remarked: "A view of the film market
and the industry's Code and Rating Administration
would indicate (that the G-rated
movie is becoming an endangered
species). Consult your local listings and
you'll find precious few G-rated movies
outside of those offered by Disney and the
four-wall' operators, who hire theatres and
hype their nature and children's movies with
television
spots."
Bruno Weingarten Is Dead
MONTVILLE, CONN.—Bruno Weingarten,
partner and manager of E.M. Loew's
Norwich-New London Twin Drive-In Theatre,
died September 24. He leaves his widow.
Beatrice.
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Jimmy Fund Founder
William S. Koster Dies
BOSTON—William S. Koster of Chestnut
Hill, known throughout the New England
region as "Mr. Jimmy Fund" and one
of three founders of that organization, died
Saturday, September 30 at the Sidney Farber
Cancer Institute, which he helped to
build. He was 72.
In 1947, Koster was executive director of
the Variety Club of New England, when
the club had a tour of the Children's Medical
Center in Boston. There, in a 9-by-llfoot
basement office, Koster met two cancer
researchers with a dream.
Dr. Sidney Farber and his assistant. Dr.
George Foley, shared with Koster their idea
of someday establishing a learning and research
center to win the fight against cancer
in children. For the next 31 years,
Koster dedicated himself to that goal.
As executive director of the Jimmy Fund,
he was instrumental in raising an estimated
$52,000,000. Today, on Binney Street in the
heart of Boston's medical establishment
near the Fens, stands what the National
Institute of Health says is the first, comprehensive
cancer center of its kind.
Koster was born in Boston. After graduating
from Dorchester High School, he
joined the army and served in the European
theatre during World War II. He was
president of the Variety Club at the time of
his death.
He retired as executive director of the
Jimmy Fund earlier this year. In that position,
he worked tirelessly to raise money for
the research and treatment of leukemia and
other deadly forms of cancer in children.
It was Koster who influenced the Boston
Red Sox, the Variety Club and Massachusetts
Chiefs of Police Ass'n to make the
Jimmy Fund their official charity.
Under Koster's leadership, the Jimmy
Fund drew support from a wide cross-section
of New England society. Among those
who supported what the late Cardinal
Cushing called "the little man's charity"
were members of the theatre industry and
sports celebrities, law enforcement agencies
and the press.
Koster leaves his wife Rae and a som,
both of Chestnut Hill, and two sisters.
TWIN ITU
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October 16. 1978

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—
Mofion Pictures on College Campuses
Couple Entertainment and Education
Froir.
Eastern Edition
PHILADELPHIA—Motion pictures loom
bigger than ever in serving the cultural as
well as entertainment needs of the college
youth at the many campuses throughout
eastern Pennsylvania and southern New Jersey.
At many schools, films of every sort
are scheduled to stimulate greater classroom
discussion. Other schools are providing unusual
selections of unusual films, both domestic
and foreign, to make the movies all
the more appealing to the students.
At schools throughout the area, going to
the movies on campus is not only the "in
thing" to do. but is becoming "the" thing
to do. The popularity of the film programs
and discussions extend beyond the campus
borders and in most schools, admission is
available to the town folk at a modest admission
charge.
Tenip!e's
Ambitiom Program
Here the most ambitious film program is
provided at the Temple University center
city campus, where the university maintains
a Cinematheque and a Film Society as well
as teaching a number of selected film
courses. Seven nights of memorable films,
open to the public at large as well, are
provided by the university. "The Golden
Age of the French Cinema" is offered Monday
and Tuesday evenings.
For Wednesday and Thursday, Temple's
Cinematheque features a series of films
made by Luis Bunuel in Mexico. Selected
films from pop classics, British comedies
and recent releases from the world's filmproducing
nations are offered Friday and
Sunday. For Sunday it's the lost, forgotten
and unseen film treasures programed by
the university's film historian, David Grossman,
shown only to members and guests of
the Temple University Film Society.
Admission to all the Cinematheque programs
are open to the public at $2, students
and Film Society members paying
$1.50.
At the University of Pennsylvania, the
Annenberg School of Communications has
set up a series on exploratory cinema. Programed
by Bob Aibsl, director of Annenberg's
Studio Theatre, the series is dedicated
to the documentary film form with programs
Wednesdays at 7 and 9 p.m., taking a
$2 admission, $1 for students. The series includes
some of the earliest documentaries
made, like "A Trip to the Moon," "Musketeers
of Pig Alley," "Emak Bakia," "Ghosts
Before Breakfast," "The Life and Death of
9413-A Hollywood Extra," "Ballet Mechanique,"
"Rain" and "Pacific 231."
Dr. Stuart Samuels, film historian, critic
and lecturer at the University of Pennsylvania,
has introduced for this term a film
course on "Comedy and Culture," which
also is open to the general public. In the
course. Dr. Samuels examines film comedies
from the 1920s to the present day
from Buster Keaton to Woody Allen.
A new horror film non-credit discussion
course is being offered Wednesday evening
by Montgomery County Community College
in suburban Blue Bell, Pa. John Gallagher,
associate professor of communicating
arts, will be the instructor. In each session
a rarely shown horror film classic will be
viewed in its entirety and discussed, including
such classics as "The Mummy's Hand."
Les Yeux Sans Visage" (English subtitled).
"The Hunchback of Notre Dame,"
"Freaks." "I Walked With a Zombie" and
"Vampyr."
At Haverford College in suburban Haverford,
Pa., a series entitled "Great Hollywood
Cameramen," Sundays at 8 and 10
p.m., opened with a newly restored version
of "Touch of Evil." The American Film
Institute series features new 35mm prints.
A two-hour film-lecture on the Holocaust
was presented at Montgomery County Community
College in Blue Bell by Dr. Josephine
Zadovsky Knapp, noted author and
lecturer on the Holocaust. The $2 ticket for
the Wednesday (4) event included the showing
of Alain Resnais' acclaimed "Night and
Fog."
Wednesilay Evening Series
At nearby Allentown, Pa., Muhlenberg
College, a Wednesday evening series on
American popular music is presented
through the hit songs of what is considered
the golden age of American theatre and
film musicals. In the same eastern Pennsylvania
area, Lehigh University in Bethlehem,
started its fall series of Films for Discussions
with the showing of "The Goodbye
Girl." The public is invited at the regular
$1 admission with faculty members leading
the discussions for the Wednesday night
showings of such features as "The Magic
Flute," "The Virgin and the Gypsy" and "I
Never Promised You a Rose Garden."
Neighboring Lafayette College in Easton
is offering a series of popular films for its
weekend Film Gallery.
In northeastern Pennsylvania, the Wilkes
College Manuscript Film Series in Wilkes-
Barre will present several offbeat selections.
Opening with "L'Amour: Part I—A Human
Voice, Part II—The Miracle," the series
runs through next April, closing with an
animation-experimental film. King's College,
also in Wilkes-Barre, started its fall
film season with "The Bells of St. Trinian's."
Luzerne County Community College in
neighboring Nanticoke offered "A Star Is
Born" to usher in the new fall film season.
Across the river in southern New Jersey,
the Rutgers University Camden campus
started the film season with the showing of
"Farewell My Lovely." The Stockton State
College Film Club in Pomona, N.J., is an
example of a non-urban college movie society
that keeps its resident movie buffs
quenched with films like "The Endless Summer,"
"Days of Wine and Roses," "The
Texas Chainsaw Massacre" and "Zulu."
The 1978-79 Cultural Series at Atlantic
Community College in Mays Landing. N.J..
started the season with two films: one a
1925 silent classic, Harold Lloyd's "The
Freshman," and the other a 33-minute interview-documentary,
"Woody Allen: An
American Comedy." Other films scheduled
for the series, which takes in musical and
dance concerts and lectures, will bring to
the campus screen "Foreign Correspondent,"
"Women in Love," "Lost Horizons"
and two other feature films to be selected
for February 10 and April 21 play dates.
Great actors and great directors are featured
in the 1978-79"schedule of York College
of Pennsylvania's Film Society in Central
Pennsylvania at York. The season,
opening with "Rebecca," will include 14
feature films and a four-film Alfred Hitchcock
festival. The Sunday showings at 4
p.m. call for a $10 season membership
charge with $6 for students. A $6 adult
membership includes admission to any films
in the series. The series concludes next
July 8 with the showing of Evelyn Waugh's
"The Loved One."
WORCESTER
patriot Cinemas' Lincoln Plaza 2, in an un-
Lisual turn of events, hosted exclusive
mid-Massachusetts premiere of Columbia's
"Somebody Killed Her Husband." with accompanying
newspaper advertising on a
large scale. Adults were admitted for $2.50.
The bulk of major product opening regionally
has bowed at either the Redstone or
General Cinema Corp. theatres, with new
product opening in other situations only
sporadically, and this normally on a joint
participation with other exhibition interests.
Also opening were Group Is "Amuck!"
double-billed with same distributor's "Love
Camp #27," Paramount's "Up in Smoke"
plus "Death on the Nile," Film Ventures
International's "The Dragon Lives" and S.J.
International's "The Inheritance." Holdover
titles included Paramount's "Grease" plus
"Heaven Can Wait" plus "Foul Play,"
United Artists' "Revenge of the Pink Panther"
and "Who'll Stop the Rain."
Mid-Massachusetts premiere of United
Artists' "Interiors," at the Redstone in-town
Showcase Cinemas 4, was distinctive in that
pre-opening ads carried this imposing information:
"The film that broke every attendance
record at the Baronet Theatre in
New York and the Regent Theatre in Los
Angeles."
The E.M. Loew's West Boylston Drivein
brought back Warner Bros.' "The Gauntlet"
and "Ode to Billy Joe" on a doublebill,
charging $4-per-carload regardless of
number of passengers.
A rarity, a television producer, came
through town. Kim Peter Johansson, working
on a documentary about America's lifestyles
for the national television network in
his native Finland, said he selected Worcester
for footage because of its sizable student
population. "I want to focus on American
youth," he said, "taking into account their
perceptions and attitudes about this country,
because that's where the future is."
NE-10 BOXOFFICE :: October

THEATRE LIVES AGAIN—The State-Line Cinema in Plaistow, N.H.. recently
was reopened by Roger Wedge wlio also owns a house in Salem, N.H. While
showing MGM-UA's "Corvette Sitmnier," Michael Kennedy from Wedge's Salem
staff drove up in a Corvette and parked in front of the theatre. John Caswell, State-
Line manager (above, far right), immediately enlisted the automobile for a promotional
gimmick. The activity resulted in stories and photos in the local newspapers.
NEW BEDFORD
gome sentimental memories of the 1956
world premiere of Warner Bros.' "Moby
Dick," jointly hosted by the State, New
Bedford and Empire theatres, were sparked
by benefit showings of the same film at the
now Lockwood & Friedman Twin Cinemas
140. Proceeds went to the $1,500,000 library
drive for the Whaling Museum. Tickets
for the two showings sold for $12.50
apiece. Additional screenings at the regular
price followed the next several days.
Scheduling of the benefit showings in particular
prompted the Standard Times, recalling
1956. to report, in part: "Looking
back, what is remembered is the fun, the
excitement, the glamor, the busy and seemingly
endless round of festivities. And what
is also remembered is a sense of unity, a
civic essprit de corps, a community pride
that not even the Bicentennial could
match."
"Stagecoach," United Artists 1939 release
with John Wayne, Claire Trevor and Thomas
Mitchell, among others, was shown as
a free attraction at 7 p.m. on a recent Monday
night at the Westport Free Public Library.
New attractions in southeastern Massachusetts
included Crown International's
"French Quarter," state's rights releases
"New House on the Left," "Terror Under
the House" and "Honeymoon Haven," with
holdovers including Paramount's "Grease"
plus "Foul Play," United Artists' "Revenge
of the Pink Panther," Univcr.sal's
"National Lampoon's Animal House" plus
the reprise of "Smokey and the Bandit" and
"House Calls."
Earl J. Dias, the Standard-Times film
critic, did not think much of Universal's
"Sgt. Pepper's Lonely Hearts Club Band,"
saying, in part, that the musical "is a lame
fantasy with a rock music background. Most
of the time dialogue is sung, and the production
was inspired (if inspired is the
word) by the phenomenally popular album
composed and performed about ten years
ago when the Beatles were at their zenith."
For World Northal's Italian import
"Bread and Chocolate," the same critic
couldn't be enthusiastic enough. "Already
the winner of a number of prestigious
awards," the writer said, "it blends comedy,
satire and pathos with shrewd skill."
Fairbanks Papers Donated
To Boston Univ. Library
BOSTON—Douglas Fairbanks jr.. recently
installed as a fellow of the University
Libraries at Boston University, has given
the university papers he has collected
through the years. The compilation contains
documents and memorabilia left by
his father.
The younger Fairbanks, now 68, said that
the papers also included material from his
stepmother, Mary Pickford.
Chaplin's 'Gold Rush' Free
CAMBRIDGE, MASS.—Charlie Chaplin's
"The Gold Rush," 1925 United Artists
release, was shown as a free attraction at
the Hill Branch Library.
HARTFORD
JJIIsworth Grant, Katharine Hepburn's
brother-in-law, has been designated
chairman of the steering committee for the
second annual Connecticut Film Festival,
being readied for November 17-18 at the
Lincoln Theatre, University of Hartford
campus. Grant, a former mayor of West
Hartford, is married to Miss Hepburn's sister,
Marian. Grant himself, incidentally, has
several entries in the film festival—under
h!s Fenwick Productions banner are "Thoreau's
Main Woods" and "Audubon's Florida
Wildlife." The film festival screenings arc
free and open to the public.
An experimental promotion conducted by
the United Artists Eastern Theatres' Cinemas
3, Manchester Shopping Parkade, has
been expanded significantly. Initially, the
triplex liked up with the West Side Italian
Kitchen, Manchester, providing free passes
on Tuesday night with purchase of a dinner
for $5.95 or more. The passes were applicable
for one auditorium. Now the
project has taken on greater dimension. All
three auditoriums are involved. The plan
still is applicable on Tuesday nights only.
Poor Richard's Pub & Cinema, recently
opened at 467 Main St. over in East Hartford,
is offering midday entertainment in
addition to continuing subsequent-run bookings
at night. The location is something akin
to what Dr. Brian Hennessey's been offering
at the converted RKO-Stanley Warner
Bristol. Bristol—food and film—although
the doctor has been focusing on vintage
product. What Poor Richard's has added is
screening of vintage newsreels, short subjects,
sport films "and other oldies but
goodies" in the noon hour. Owners-operators
are Richard and Patricia Dupuis.
"The Passionate Plumber," vintage fare
with Buster Keaton and Jimmy Durante,
was screened in Green Auditorium. University
of Connecticut Health Center, on a
recent Monday night. There was a donation
of a dollar . . . Recent titles at Trinity
College's Cinestudio included "The Fortune."
"High Anxiety," "Sabotage" and "A
Special Day." The theatre is charging $8
general admission, with students displaying
ID cards charged $1.50 . . . The Japanese
import, "Yojimbo," Akira Kurosawa's
comedic satire of the unscrupulous "cowboy-swashbuckler."
was screened in Auerbach
Auditorium. University of Hartford, as
a free attraction, open to the public.
Sam and Ruth Belkin are staging the
musical. "Fiddler on the Roof," starring
Paul Lipson. at their Coachlight Dinner
Theatre through December 3. The 600-seat
dinner theatre, with its rising center stage,
has produced over 45 shows viewed by
1.200.000 dinner and theatre patrons since
opening in September of 1972.
Joe GibbI, retired Crown Theatre manager,
now is working on a parttime basis
at G. Fox & Co. department store chain's
main downtown outlet.
BOXOFFICE :: October 1978 NE-11

Cash Flow;
In 1803, America toiind herselt up the river.
The Mississippi, that is.
Valuable goods were being produced in the
Midwest, and the mighty Mississippi was our only
link to the sea. But the outlet in New Orleans
belonged to France.
So President Jefferson sent agents to Paris to
negotiate for the addition of New Orleans.
Surprisingly, Napoleon offered to sell th(
entire Louisiana Territory for only
$15,000,000.
Thanks to Americans taking
stock in their new country bv'
buying over $1 1 ,000,000 in
government securities, we made
Stock
in^^^erica.
the purchase. And doubled our size overnight.
Today, Americans still take stock in their
country by buying U.S. Savings Bonds through
the Payroll Sa\'ings Plan.
They know there's no safer way to save for an
education, vacation or retirement. And they know
that while they're helping themseK-es, they're
lelping America, too.
So buy U.S. Savings Bonds.
And help your cash flow into sa\'ings.
E Bonds pay 6% interest when
held to maturity of 5 years (4V^% the
first year) . Interest is not subject to state
or local income taxes, and federal tax
may b deferred until n^emption.
NE-12 October 9, 1978

. .
Famous Players Hikes
Admission Fees in BC
VANCOUVER — Famous Players has
hiked its admission price by 25 cents for
"Revenge of the Pinii Panther," playing here
at the Stanley Theatre on Granville Street.
The circuit, the largest operating in British
Columbia, now has a top ticket price of
$4.
Famous Players presents motion pictures
on 27 screens in 14 theatres in the Lower
Mainland.
Still holding to a $3.75 top ticket fee is
the Odeon circuit, which operates 21
in in screens 16 theatres the Lower Mainland
area.
Chris Van Snellenberg, district supervisor
for Odeon, said the top price for downtown
theatres has been $3.75 since April
1977. Movie houses outside the downtown
area and throughout the province generally
are 25 cents cheaper.
Van Snellenberg told the Vancouver Sun,
"It's possible they (admission prices) might
go up to $4 by Christmas but we are just
going alone on the assumption it will be
$3.75."
The two theatre circuits, which together
operate a total of 86 theatres in British Columbia
(all but a handful of independent
houses fall under their control), were closed
by a three-week strike of 113 projectionists
during the summer. When the strike ended
August 11, spokesmen ruled out immediate
price increases but refused to speculate
what might happen in the future.
TORONTO
JJelen Shaver, named best Canadian actress
of the year for her role in "In Praise
of Older Women," has signed her first Hollywood
contract. She will co-star with James
Brolin and Canadian Margot Kidder in "The
Amityville Horror," based on the best-selling
novel about a haunted house. "But I'm
not leaving Canada," she told the local
press. "I'm up for a couple of good parts
in Canadian movies that should be made
soon."
Actor George C. Scott is to star in Garth
Drabinsky and Joel Michaels' next feature
film project. Their "The Silent Partner" has
just been named best Canadian feature film
of the year and their next film has been
described as a modern ghost story with a
strong investigative plot. Shooting is to begin
in Vancouver on or about November
20 ... On the heels of the Canadian Film
Awards, Drabinsky told the local press that
"The Silent Partner," which won six awards,
should be booked into a theatre here by the
first week in November. It already has
opened in London, with good press reviews,
and in Hong Kong. The film stars Elliot
Gould, Christopher Plummer and Susannah
York and it won the best director award
for Daryl Duke.
BOXOFHCE :: October 16. 1978
Statement by Mnouchkine Is
a Li;i
Of 'Codswallop: Peter Samuelson
VANCOUVER—Apparently the opinions
of film producer Alexandre Mnouchkine are
not too popular in British Columbia, according
to an article by Les Wedman which
appeared in the Vancouver Sun under the
headline "Young Moviemaker Claims "B.C.
Unions Great.' "
Wedman wrote: " 'A lot of codswallop'
how producer Peter Samuelson described
is
prodticer Alexandre Mnouchkine's claim
that demands by unions could destroy British
Columbia's chances of getting a feature film
industry going. Mnouchkine said in Montreal,
where he is making 'Labyrinth' with
Angle Dickinson and Lino Ventura, that he
would never shoot a film in British Columbia
because of harsh terms insisted on
by film unions, mainly the Teamsters Union.
"Samuelson, producer of 'A Man, a
Woman and a Bank,' shooting here now
with Donald Sutherland, says that 50 to 75
per cent of the reason 'we are here is because
of the relationship we have with the
crews. It is unique on the west coast of
North America. We can do things here for
less than anywhere else.'
"The young filmmaker said he cannot
understand 'how any producer (Mnouchkine)
can make statements that are secondhand
and based on information that is at
least three years out of date.'
"Apart from concessions from unions in
their contracts with Samuelson's Band Box
Co., the producer claims his crew members
have an enthusiasm that goes beyond merely
doing a job and that 90 per cent of them
show up on their days off to spend two
hours screening movie rushes "to see how
MPTAA Holds Conclave
In Beautiful Jasper
CALGARY~If the Motion Picture Theatre
Ass'n of Alberta did nothing else right
this year, its leaders were right-on when
they chose Jasper, Alta., for the site of the
organization's 32nd annual meeting September
24-26. At the risk of sounding mundane.
Jasper must indubitably be one of the
most beautiful locations in the world for
such an event and it rightly is known as
"The Jewel of the Rockies." And it was a
gorgeous time of year to visit the Rockies,
with autumn colors coming into their most
exquisite
hues.
A good turnout of members and industry-associated
persons attended to hear some
outstanding guest speakers, including Juris
Silkans, director of social policy and programs
branch, Canadian Department of
Communications, Ottawa; Harry Gulkin.
president. Motion Picture Institute of Canada,
Montreal: Millard Roth, executive director
of the Canadian Motion Picture Distributors
Ass'n, Toronto; Dennis Corrie,
Radio Broadcasters of Alberta, CHQR
the different elements fit together, since
we're shooting out of sequence.'
"Samuelson also stated they arc making
a movie here because the "crewing requirements
are attractive. We are using considerably
fewer services than we'd have to
do elsewhere. Instead of six Teamsters we
use three—and they work twice as hard.'
"He also said unions are crossing over
— for this film 'we have Teamsters carrying
timber and property people working on
set dressings.' He added he doesn't sec anyone
sitting around in truck cabs playing
cards. "Filmmaking is a young industry here
and the unions are aware it's important .
that in the future a lot more pictures come
up here,' said Samuelson.
" "A Man, a Woman and a Bank' originally
had Canadian tax shelter money in it
but that deal dissolved. It now is entirely
American-financed and 'because of crew
economies, locations and official cooperation,
we're making it work,' according to
Samculson, 'Everybody has gone out of
the way to be helpful.'
"He labeled Mnouchkine's statement as
'very underhanded from someone who
doesn't know what he's talking about.'
"Samuelson cited an example of proving
nothing is impossible.' Leading lady Brooke
Adams became ill two weeks before and
the shooting schedule had to be revised. The
union members cooperated wholehearted-
ly-
"The budget of the movie is $3,500,000
and, said Samuelson, 'what we have managed
to do on our budget is double what
we coLild do elsewhere.' "
Radio, Calgary; Harry Drader. Southern
Music, Ltd., Medicine Hat; Terry Yushchyshyn
of King Cinema Services. Ltd., Edmonton,
on behalf of several projection
equipment companies; Chris Van Snellenberg,
president of the Motion Picture Theatre
Ass'n of British Columbia; Ken Bell.
vice-president of the Motion Picture Theatre
Ass'n of Saskatchewan; Barry Myers,
president of the Motion Picture Theatre
Ass'n of Manitoba; Sidney Ganis, vice-president
of publicity and advertising, worldwide,
Warner Bros., Burhank, Calif., and
George Heiber, president of the Canadian
Motion Picture Distributors Ass'n, Toronto.
Reports on the various addresses delivered
at the conclave will be forthcoming.
It was a busy convention that "kept moving"
and it covered a lot of ground for both
distributors and exhibitors.
A meeting of this magnitude cannot be
put together by any single person but Brian
Mcintosh, president of the MPTAA, certainly
must be acknowledged as "the Force"
that got this show on the road and kept it
going^ Well-organized, cohesive and timed
to perfection, congratulations are in order
for Mcintosh and his co-workers.
Filming began in Bloomington. Ind., August
15 on "Breaking .\way." a 20th Century-Fox
film produced and directed by
Peter Yates.

Cash ¥Igw.
In 1803, America found nerse
The Mississippi, that is.
Valuable goods were being produced in the
Midwest, and the mighty Mississippi was our only
link to the sea. But the outlet in New Orleans
belonged to France.
So President Jefferson sent agents to Paris to
negotiate for the addition of New Orleans.
Surprisingly, Napoleon offered to sell tb
entire Louisiana Territory for onlv
$15,000,000.
Thanks to Americans taking
stock in their new country by
buying over $1 1,000,000 in
go\'ernment securities, we maile
. Stock
purchase. And doubled our size o\ernignt.
Today, Americans still take stock in their
country by buying U.S. Savings Bonds through
the Payroll Savings Plan.
They know there's no safer way to save for an
education, vacation or retirement. And they know
that while they're helping themseh'es, they're
lelping America, too.
So buy U.S. Sa\'ings Bonds.
And help your cash flow into sa\'ings.
E Bonds pay 6% interest when
held to maturity of 5 years (4y2% the
first year) . Interest is not subject to state
or local income taxes, and federal tax
may be deferred until nnlemption.
NE-12 BOXOFFICE :: October 9, 1978

. .
Famous Players Hikes
Admission Fees in BC
VANCOUVER — Famous Players has
hiked its admission price by 25 cents for
•Revenge of the Pink Panther," playing here
at the Stanley Theatre on Granville Street.
The circuit, the largest operating in British
Columbia, now has a top ticket price of
$4.
Famous Players presents motion pictures
on 27 screens in 14 theatres in the Lower
Mainland.
Still holding to a $3.75 top ticket fee is
the Odeon circuit, which operates 21
in in screens 16 theatres the Lower Mainland
area.
Chris Van Snellenberg, district supervisor
for Odeon, said the top price for downtown
theatres has been $3.75 simce April
1977. Movie houses outside the downtown
area and throughout the province generally
are 25 cents cheaper.
Van Snellenberg told the Vancouver Sun,
"It's possible they (admission prices) might
go up to $4 by Christmas but we are just
soing along on the assumption it will be
$3.75."
The two theatre circuits, which together
operate a total of 86 theatres in British Columbia
(all but a handful of independent
houses fall under their control), were closed
by a three-week strike of 113 projectionists
during the summer. When the strike ended
August 11, spokesmen ruled out immediate
price increases but refused to speculate
what might happen in the future.
TORONTO
pjelen Shaver, named best Canadian actress
of the year for her role in "In Praise
of Older Women," has signed her first Hollywood
contract. She will co-star with James
Brolin and Canadian Margot Kidder in "The
Amityville Horror," based on the best-selling
novel about a haunted house. "But I'm
not leaving Canada," she told the local
press. "I'm up for a couple of good parts
in Canadian movies that should be made
soon."
Actor George C. Scott is to star in Garth
Drabinsky and Joel Michaels' next feature
film project. Their "The Silent Partner" has
just been named best Canadian feature film
of the year and their next film has been
described as a modern ghost story with a
strong investigative plot. Shooting is to begin
in Vancouver on or about November
20 ... On the heels of the Canadian Film
Awards, Drabinsky told the local press that
"The Silent Partner," which won six awards,
should be booked into a theatre here by the
first week in November. It already has
opened in London, with good press reviews,
and in Hong Kong. The film stars Elliot
Gould, Christopher Plummer and Susannah
York and it won the best director award
for Daryl Duke.
Statement by Mnouchkine Is
a Lot
Of 'Codswallop: Peter Samuelson
VANCOUVER—Apparently the opinions
of film producer Alexandre Mnouchkine are
not too popular in British Columbia, according
to an article by Les Wedman which
appeared in the Vancouver Sun under the
headline "Young Moviemaker Claims 'B.C.
Unions Great.' "
Wedman wrote: " 'A lot of codswallop'
is how producer Peter Samuelson described
producer Alexandre Mnouchkine's claim
that demands by unions could destroy British
Columbia's chances of getting a feature film
industry going. Mnouchkine said in Montreal,
where he is making 'Labyrinth' with
Angle Dickinson and Lino Ventura, that he
would never shoot a film in British Columbia
because of harsh terms insisted on
by film unions, mainly the Teamsters Union.
"Samuelson, producer of 'A Man, a
Woman and a Bank,' shooting here now
with Donald Sutherland, says that 50 to 75
per cent of the reason 'we are here is because
of the relationship we have with the
crews. It is unique on the west coast of
North America. We can do things here for
less than anywhere else.'
"The young filmmaker said he cannot
imderstand "how any producer (Mnouchkine)
can make statements that are secondhand
and based on information that is at
least three years out of date."
"Apart from concessions from unions in
their contracts with Samuelson's Band Box
Co., the producer claims his crew members
have an enthusiasm that goes beyond merely
doing a job and that 90 per cent of them
show up on their days off to spend two
hours screening movie rushes 'to see how
MPTAA Holds Conclave
In Beautiful Jasper
CALGARY— If the Motion Picture Theatre
Ass'n of Alberta did nothing else right
this year, its leaders were right-on when
they chose Jasper, Alta., for the site of the
organization's 32nd annual meeting September
24-26. At the risk of sounding mundane,
Jasper must indubitably be one of the
most beautiful locations in the world for
such an event and it rightly is known as
"The Jewel of the Rockies." And it was a
gorgeous time of year to visit the Rockies,
with autumn colors coming into their most
exquisite
hues.
A good turnout of members and industry-associated
persons attended to hear some
outstanding guest speakers, including Juris
Silkans, director of social policy and programs
branch, Canadian Department of
Communications, Ottawa; Harry Gulkin,
president. Motion Picture Institute of Canada,
Montreal; Millard Roth, executive director
of the Canadian Motion Picture Distributors
Ass'n, Toronto; Dennis Corrie,
Radio Broadcasters of Alberta, CHQR
the different elements fit together, since
we're shooting out of sequence.'
"Samuelson also stated they are making
a movie here because the 'crewing requirements
are attractive. We are using considerably
fewer services than we'd have to
do elsewhere. Instead of six Teamsters we
use three—and they work twice as hard.'
"He also said unions are crossing over
— for this film 'we have Teamsters carrying
timber and property people working on
set dressings.' He added he doesn't see anyone
sitting around in truck cabs playing
cards. 'Filmmaking is a young industry here
and the unions are aware it's important .
that in the future a lot more pictures come
Lip here,' said Samuelson.
" 'A Man, a Woman and a Bank' originally
had Canadian tax shelter money in it
but that deal dissolved. It now is entirely
American-financed and 'because of crew
economies, locations and official cooperation,
we're making it work,' according to
Samculson, 'Everybody has gone out of
the way to be helpful.'
"He labeled Mnouchkine's statement as
'very underhanded from someone who
doesn't know what he's talking about."
"Samuelson cited an example of proving
'nothing is impossible.' Leading lady Brooke
Adams became ill two weeks before and
the shooting schedule had to be revised. The
union members cooperated wholehearted-
ly-
"The budget of the movie is $3,500,000
and, said Samuelson, 'what we have managed
to do on our budget is double what
we could do elsewhere.' "
Radio, Calgary; Harry Drader, Southern
Music, Ltd., Medicine Hat; Terry Yushchyshyn
of King Cinema Services, Ltd., Edmonton,
on behalf of several projection
equipment companies; Chris Van Snellenberg,
president of the Motion Picture Theatre
Ass'n of British Columbia; Ken Bell,
vice-president of the Motion Picture Theatre
Ass'n of Saskatchewan; Barry Myers,
president of the Motion Picture Theatre
Ass'n of Manitoba; Sidney Ganis, vice-president
of publicity and advertising, worldwide,
Warner Bros., Burbank, Calif., and
George Heiber, president of the Canadian
Motion Picture Distributors Ass'n, Toronto.
Reports on the various addresses delivered
at the conclave will be forthcoming.
It was a busy convention that "kept moving"
and it covered a lot of ground for both
distributors and exhibitors.
A meeting of this magnitude cannot be
put together by any single person but Brian
Mcintosh, president of the MPT.'KA, certainly
must be acknowledged as "the Force"
that got this show on the road and kept it
going' Well-organized, cohesive and timed
to perfection, congratulations are in order
for Mcintosh and his co-workers.
Filming began in Bloomington. Ind., August
15 on "Breaking Away." a 20th Century-Fox
film produced and directed by
Peter Yates.
BOXOFHCE :: October 16, 1978
K-1

—
—
—
—
— —
—
—
—
—
—
—
—
I
The 'Jokes My Folks Never Told Me
Opening Isn't Very Funny in Ottawa
OTTAWA—No new film here reached
the Excellent mark. "Jokes My Folks Never
Told Me" did just the opposite, occupying
the cellar in its opening week. The unpleasantly
titled "Blood and" Guts" did little better
with a Fair; "The Man Who Loved
Women" reached the Good mark, as did
"The Lacemaker." "Thank God Ifs Friday"
fell to the Good plateau; "The Magic of
Lassie" dropped to Fair. All other holdovers
last week's scores.
Capitol Square 1—Grease (Para),
15th wk Very Good
Capitol Square 2—Heaven Can Wait p3ra),
13th wk Very Good
Capitol Square 3— Who'll Stop the Rain (UA),
5th wk Fair
Cinema 6—Hooper (WB), 6th wk Good
Cinema 6 The Lacemaker (PR), 1st wk Good
Elgin, Cinema 6 Revenge oi the Pink Panther
(UA), 10th wk - Good
Elmdale. Queensway—Jokes My Folks Never
Told Me (PR), 1st wk Poor
Little Elgm Foul Play (Para),
lOth wk - Very Good
Nelson The Magic of Lassie (PR), 2nd wk Fair
2— Blood and Guts (AFD),
1st
St. Ixjurent 1—Thank Fair
God It's Friday
(Astral), 4th wk
..Good
St. LoMrent 2—The Man Who Loved Womt
(PR), 1st wk
-Good
Somerset National Lampoon's Animal Hou
(Univ), 5th wk
.Good
Two Controversial Women's Films
Open at the Uptown in Toronto
TORONTO—The Canadian feature "In
Praise of Older Women." subject of considerable
censorship controversy, opened to
Good response at the Uptown. "Girl
Friends," another hotly debated film, produced
the same results at the same theatre
complex. "Blood and Guts" reached the
Good level at the Imperial to round out this
week's new film offerings. "Piranha" could
only nibble off a Poor mark in its second
week, and "National Lampoon's Animal
House" was the only holdover to retain an
Excellent mark.
> ]
. i :
Good
Elgin Piranha (PR), 2nd wk Poor
Kollywoo,-^^ Grease 'Para), ^th wl- Peer
Hollywood—The Magic ot Lassie (PR),
4th wk Fair
Imperial—Hooper Fair
(WB), 9th wk
Miss You, Hugs and Kisses
Imperial I
(Astral), 2nd wk Good
Imperial—Corvette Summer (UA), 7th wk Jtfir
Imperial Saturday Night Fever (Pa.^a),
39th wk Fair
Imperial
. i k Good
Blood and Guts ''FI
Plaza—Heoven Can Wait
University—Revenge of the Pink Panther
(UA), 9th wk Very Good
Uptown Up in Smoke (Para),
wk 5th Very Good
Uptown— In Praise ol Older Women (Astral),
wk 1st „ Good
Uptown Girl Friends (WB), 1st wk Good
The Buddy Holly Story
Varsity
(Astral),
12th wk Good
Four New First Run Films Fail
To Find Fan Favor in Edmonton
EDMONTON—A quartet of new films
failed to stir much interest here. "The
Goodbye Run," "Our Winning Season," "If
You Don't Stop It . . . You'll Go Blind"
and "Hulot's Holiday" each entered the
arena to Fair applause. "Hound of the Baskervilles"
sliced off a Good share of business
after its strong opening last week, and
"Sgt. Pepper's Lonely Hearts Club Band"
blew a sour-sounding Fair at two engagements.
Most holdovers retained Excellent
ratings.
(AFD), 2nd wk. .
.
.
Fair
Capilano—The Goodbye Run
Capitol Square 1—Hound of
FR:
the
L^-
Bask.
Good
CoDitol Square WeiV.. Grca;
2, ..:r i'-
Capitol Square 3—Hooper (WB), 8th w
(Para), 14th wk.
Excelle
Garneau—Heaven Can Wait (Para),
12th wk „ Excellent
Our Winning Season
Jasper Blue
1st (AFD), wk Fair
Londonderry A Hot Lead and Cold Feet
(BV), 7lh wk. Excellent
.
Meadowlark, Odeon Lonely
2—Sgt. Pepper's
Hearts Club Band (Un;v) 4-h wk Fair
Plaza Rialto 2—Warlords oi AtlantU
1.
(Astral), 2nd wk Fair
Plaza 2, Rialto 1—Foul Play (Para),
5th wk Very Good
Roxy—H You Don't Slop It . . . You'll
Go Blind (PR), 1st wk Fair
Towne Cinema National Lampoon's Animal
House (Univ), 7th wk Excellent
Voiscona-Hulot's Holiday (Para) 1st wk Fair
Westoiount A Revenge of the Pink Panther
wk Excellent
(UA), 8th
'Warlords of Atlantis' Tops
Generally Anemic Calgary List
CALGARY — "Warlords of Atlantis"
made the best showing among newcomers
here, ranking Very Good at the Grand 2.
"Swedish Minx" bowed in at the Good
mark, as did "The Driver." It was generally
a weak week here with nine holdovers slipping
from their previous scores. "Revenge
of thv' Pink Panther," "Heaven Can Wait"
and "Hooper" all retained their Excellent
marks.
Brentwood, Towne Blue Harper Valley PTA
(PR), 4th wk Good
_
the Calgary Place 1—Hound of Baskervilles
(AFD), 3rd wk Good
Calgary Place 2—Revenge of the Pink Ponther
(UA), 9th wk Excellent
Chinook—Heaven Can Wait (Para),
wk 12th
Grand 1—Go
Excellent
Tell the Spartans (Astral)
Fair
2nd wk.
G and 7—V^cilords of Atlantis (Astral),
wk 1st Very Good
Market Mall 1—Who'll Stop the Rain
(UA), wk 5th Good
Market Mall 2 International Velvet (UA)
7th wk Fair
Market Mall 3—Hot Lead and Cold Feet
(BV), 6th wk _.. Fair
Market Mall 4 The End (UA), 16th wk. . Good
Market Mall 5—Marie-Ann (PR), 3rd wk Fair
Grease
(Para), 2nd wk, Excellent
Odeon 1—Eyes of Laura Mars (Astral),
„7th wk Good
Odeon 2, Uptown 1—Foul Play (Para)
wk „8,th Very Good
Palace—The Cat From Outer Space
(BV), 3rd wk Fair
Palliser Square 2—Hooper (WB), 8th wk Excellent
Tivoli—Swedish Minx (C-P), 1st wk Good
Towne Red National Lampoon's Animal
House (Univ), 7th wk Excellent
Uptown 2—Sgt. Pepper's Lonely Hearts Club
Band (Univ), 5th wk Fair
Westbrook 1— Fairy Tales (A=!T.il), 3rd wk Go-H
Westbrook 2—The Driver (BVFD) 1st wk Good
Westbrook 2 The Dragon Lives (AFD)
2nd wk Fair
Holdovers Prove to Be Bastion
Of Strength in Winnipeg
WINNIPEG — Business continued unchanged
for the most part from the previous
week, with holdovers providing the
larger returns. "National Lampoon's Animal
House," "Heaven Can Wait," "Foul
Play" and "Revenge of the Pink Panther,"
each in its second or third month, continued
Excellent. "Grease" and "Who'll
Stop the Rain" were weaker, as was the
disappointing "Sgt. Pepper's Lonely Hearts
Club Band." "The Evil" opened above average,
scoring a Very Good in its first week.
Capi*ol Grease (Para), 15th wk, .,. Very Good
Colony— Jennifer (AFD), 1st wk Good
Convention Centre—Sgt. Pepper's Lonely Hearts
Club Band (Univ), 2nd wk Good
Downtown Desires Within Young Girls (PR)/
Sex Farm (PR), 1st wk Average
Garden City—Corvette Summer (MGM-UA),
3rd wk Good
Garrick 1—Jokes My Folks Never Told Me
(PR), Isl wk Very Good
Garrick II—The Evil (PR), 1st wk Very Good
Grant Park National Lampoon's Animal House
Excellent
(Univ), 8th wk
Netropolitan—Foul Play (Para), 8th wk. Excellent
Northstar Revenge of the Pink Panther
(UA), 10th wk Excellent
Northstffr II—Who'll Stop the Rain
Very Good
Park—Submission (PR), Isl w:
Polo Park Heaven Can Wait
13th wk Excellent
New French Features Do Better
Than English Ones in Montreal
MONTREAL — French language films
got the better of their English rivals this
week. "La Route au Sauvage" reached the
Very Good mark while "La Zizanie" reported
an Excellent score. Two English pictures,
"Jokes My Folks Never Told Me"
and "Salon Kitty," both hit the Good plateau,
while "Fairy Tales" and "The Sea
Gypsies" bowed in with Fair tallies.
Atwater Notional Lampoon's Animal House
(Univ), 1th wk Very Good
Avenue Heaven Can Wait (Pdra),
wk _ 12th Very Good
Claremont Foul Play (Para), 9th wk Very Good
de Neiges—Jokes My Folks Never Told Me
^ot-
(Mut), 1st wk _ Very Good
Loews—Hooper wk Very Good
(WB), 9th
Loews—The Driver (BVFD), 6th wk Very Good
Loews Grease (Para), 13th wk Excellent
Loews—The End (UA), 13th wk Good
Loews Redeemer (Sag), 3rd wk Good
Palace—Salon Kitty (C-P), 1st wk Good
Place du Canada—Fairy Tales (Astral),
1st wk Fair
..Fail
'
(UA),
French Language Films
ern La Route au Sauvage (Mut),
Good
Very
1st
Champlain—De L'Autre Dot
Nuit
(BVFD), 5th wk Good
Cremazie Le Tournant de la Vie
(BVFD), 3rd wk Very Good
Dauphin—Des Le Enfanls Gates (Mut),
" Good
Parisien
Excellent
La Zizanie (SR), 1st wk
Parisien Le Convoie de la Feur (Pa _
3rd wk Good
Parisien—Le Crabe Tambour (Para), 3rd wk. Fair
Parisien La Fumenl Vapeur (Prso), 3rd wk ..Good
Parisien—Quoi (Del), 5th wk Good
Cheech and Chong Drug Comedy
Wins Hearts of Vancouverites
VANCOUVER—"Up in Smoke" captured
a Very Good score in its opening week
to lead the pack of newcomers. "The Norseman"
and "Alice, Sweet Alice" drew Average
tallies, while "Blind Racer" could only
see its way to a Fair score. Several holdovers
dropped, but "Revenge of the Pink
Panther" and "Grease" clung to their top
ratings.
Capitol 6—Heaven Can Wait (Para),
10th wk Very Good
Capitol 6 Hooper (UA), fith wk. Good
Capitol 6 The End (UA), 15th wk Average
Capitol 6 Saturday Night Fever
38th wk (Para), Fair
Capitol 6 Seniors Fair
(SR), 4lh wk
The Norseman (AIP), 1st wk Average
Capitol 6
Coronet Blind Racer (IFD), 1st wk Fair
Coronet National Lampoon's Animal House
(Univ), 5th wk
Downtown— Up in Smoke (Para),
Excellent
1st wk Very Good
Odeon—Eyes of Laura Mars (.'istral),
wk Above Average
6th
Stanley Revenge of the Pink Panther (UA).
7th wk Excellent
Vancouver Centre—Grease (Para),
12th wk Excellent
Vancouver Good
Centre—Foul Play (Paia), Bth wk
Vogue Alice. Sweet Alice (AA),
Ozoner Prepares for Cold
CANTON. MASS. — The Blue Hills
Drive-In has dropped Monday through
Thursday performances for the cold
months.
K-2 BOXOFFICE :: October

CENTURY
nowdoes it
AUin
Century now saves you the sweat, the
"nuts and bolts" of nnaking separate projectorand
sound reproducerinstallations.
You get your projector and reproducer outof-the-box
as "1". In place as "1". An entirely
professional installation, with unbelievable
ease.
Century now spares you the "grief" of
aligning the projector and reproducer.
Film alignment is automatic, right on the
button every time. Every frame feeds true.
Your prints are treated to the tenderest loving
care ever.
Century's "all in 1" design is one of the nicest
things to happen for projection booths in a long
time.
Celebrate the Bicentennial.
Update your theatre with the new Century.
See your
Century Dealer
— or write:
CENTURY'S PROJECTOR/ REPRODUCER
-designed as
* packaged and
shipped as
-installed as^
• CENTURY PROJECTOR CORPORATION
• 32-02 QUEENS BOULEVARD, LONG ISLAND CITY, N. Y. 11101
General Sound and Theatre Equipment, Ltd.
7 Bonigon Drive
Toronto M4H 1G4, Ontario
Phone (416) 425-1026
Branches
throughout
BOXOFHCE :: October 16. 1978

Group of Canadian Stuntmen Showing
Filmmakers They Have What It Takes
VANCOUVER—Dina Sudlow, writer for
the Sun, recently had a chance to speak
with a group of stuntmen from Canada. She
brought back an impression of these hardworking,
unsung heroes of the silver screen
which she reports in the following article:
They have been shot off roofs, bridges
and horses, crashed through plate-glass
doors, driven cars and trucks off cliffs and
have been battered, burned and whipf)ed.
As well as taking a beating for TV and
movie actors on the set. the six members of
Stunts Canada have taken their lumps off
camera because recognition has been slow
in coming.
The problem has been to convince local
filmmakers of their ability. Another has
been persuading visiting producers to use
the Canadian product instead of bringing
in their own stuntmen.
Eight years ago, Alex Green and cousins
Keith and John Wardlow joined forces at
a Vancouver stunt school.
Canadian Stuntmen Pew
"We all wanted to be actors," said Keith.
"and the best way we figured to get our
foot in the door was to be stuntmen because
there weren't many of them in Canada."
Stunts were more of a challenge because
they combined special skills with acting ability.
When the three started, Vancouver was
being touted as the Hollywood of the North,
with such American features as "Carnal
Knowledge" and "McCabe and Mrs. Miller"
being filmed here.
The three learned from the Hollywood
stuntmen brought in for the big films.
'Bread-and-Butter Work'
They formed Stunts Canada in 1975, adding
Vancouver actor Lon Katzmann. John
-Scott of Calgary and Dwayne McLean of
Toronto. Each has specialized talents as well
as being able to do the bread-and-butter
stunt work.
Then the bottom fell out of the B.C. film
industry. The stuntmen worked TV productions,
including CBC's "Beachcombers," but
only one or two small films trickled into
province.
the
However, their names were becoming
known. Green, an expert with guns and the
Australian stockwhip, won a part in Robert
Altman's "Buffalo Bill and the Indians,"
filmed in Alberta.
Both Green and Keith, who specializes in
car work, did stunts in
the multimillion dollar
project "Superman," also filmed in Alberta.
And Keith pulled off a stunt in "Shadow
of the Hawk" that had never been done
before and which Hollywood stuntman
a
had refused. For creating the illusion that
his car was crashing into an invisible wall,
he received an ACTRA award and was paid
$1,000. Stuntmen get a basic $160 a day
on call. Fees for difficult stunts are negotiated.
Now the film industry is beginning to
revive in B.C., thanks to the devalued dollar
and variety of location sites. At least
six projects have come into the province
this
year.
Stunts Canada and local technical unions
are winning a long-fought battle. Their visiting
counterparts must apply for work permits
from place of residence and the immigration
department consults local people
before work permits are issued or denied.
"We don't want to keep visiting stuntmen
out," said Keith. "All we ask is that
we work first. If we can't fill the bill, we'll
be honest about it."
There have been times when Stunts Canada
members have refused a stunt because
they felt it was unworkable or they lacked
the equipment.
"Sure, we could have done it, but if we
blew it, the word would be, 'Those bloody
Canadians can't do anything right!' " said
Green.
"A stuntman has to be a number of
things." said John. "He must have a conditioned
body and be able to act as well.
"When he does a stunt for an actor, he
must be that actor so that a sophisticated
audience can't detect the difference.
"A lot of people think stuntmen are
crazy. But stunts are engineered for safety.
We don't go out to kill ourselves. Everything
is choreographed, checked and rechecked
because there is often no margin
for error."
"It's pitting yourself against the elements
and winning." said Keith.
"Most stuntmen have maybe 12 to 15
years in the job. You reach an age when
the body just can't take throwing
all that
around on concrete."
The British-born Wardlows and Australian
native Green first got the movie bug
when they were boys, watching Saturday
matinees of Hopalong Cassidy and Roy
Rogers.
"We grew up wanting to be cowboys in
the movies," said Green. "And we still want
that."
They have some words for the Canadian
film industry,
"Let's have a little less nationalistic flagwaving
and a little more commercial entertainment."
said Keith.
PNE Visitors Take Home
Unusual Film 'Souvenir'
VANCOUVER — Sarah Jane Growe,
writer for a Vancouver newspaper, visited
the set of Donald Sutherland's "A Man, a
Woman and a Bank" recently and commented
on the effect the film crew had on a
small souvenir stand set up for the Pacific
National Exhibition. We quote from her
article:
For three hours Sunday, a little souvenir
stall on the PNE midway became a Hollywood
movie set complete with actor Donald
Sutherland and a 60-member production
crew.
Four scenes from the film "A Man, a
Woman and a Bank" are being shot at the
fair.
Dave's Souvenirs provided the background
for jealousy and passion when Stacy
(Brooke Adams) and her new boyfriend
Reese (Sutherland) stumbled upon her exboyfriend
Norman (Alan Magicofsky) who
tried to win back her love amongst the
stuffed dolls, Canadian flags and whistles.
Fair-goers stopped and stood silently
gaping at the cordon around the stall, rented
by Bluebox Productions for the occasion.
Extras, casting directors, wardrobe assistants,
makeup artists and property managers
either sprawled on the grass or sat on lawn
chairs with names printed on the back.
Someone was giving one of the actors a
shoulder massage.
Dave and his two 13-year-old salesmen
were happy.
"I'm going to get all their autographs
later." said James MacDonald, "but now it
feels pretty good to be in the movies."
for
"It's fun," added Mark Sullivan.
The two boys had been hired as extras
the afternoon.
But the Mexican jewelry stall next door
was empty. "This gate here is killing our
business." said Guillermo Martinez, one of
the jewelry salesmen.
"It is good promotion for the PNE but
they (the movie company) should compensate
us for the loss," he said.
As part owner of the film production
company. Sutherland, a Canadian, said he
brought "A Man, a Woman and a Bank" to
Vancouver as a way of spending some
American money in Canada.
500 Reels of Film Found
Frozen in Yukon Territory
OTTAWA—The discovery of thousands
of feet motion picture film and newsreels
dating from World War I, buried in permafrost
in the Canadian Arctic, has been disclosed.
The National Film Archives will
attempt to restore as much as possible of
the footage which features such personalities
as Lillian Russell, Lionel Barrymore
and Mae Murray.
A government spokesman indicated that
the 400 to 500 reels were found during
excavation work for a new building at Dawson
Creek, in the Yukon Territory bordering
Alaska.
K-4
BOXOmCE :: Octobc 978

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BOXOFFICE :; October 16. 1978 K-5

. .
Astral Bellevue Pafbe Sets Sights
On Global Film and Video Markets
MONTREAL—Astral Bellevue Pathe,
Ltd.. Canada's largest integrated motion picture
organization, currently is involved in a
major production schedule of feature films
and TV programs for world screens.
Harold Greenberg. president and chief
executive officer, announced details of the
company's involvement in the $13,000,000
production program, which includes three
major motion pictures and several video
series.
Two major projects currently are in production—the
star-studded feature "City on
Fire," which has completed shooting in
Montreal, and a theatrical film and a miniseries
for TV based on the international best
seller
"A Man Called Intrepid."
Kids'
News Magazine
Also in production is "Kidsworld," a
half-hour weekly news magazine for the
TV-Ontario and' Global TV networks. In
the preproduction stage is "Crunch," a
comedy which will be shot in Georgia and
Montreal near the end of the year.
In addition, a pilot for a weekly halfhour
musical TV series, to commence in
January in Toronto, and a feature film en-
Astral Bellevue Pathe already is in a
leadership position in Canada through its
diversified activities in the motion picture,
retail camera and photo-finishing fields.
The company had record sales of over
$26,000,000 in fiscal 1978 through its various
divisions: Angreen Photo and Astral
Photo (retail stores); Bellevue Photo (photofinishing);
Bellevue Pathe Laboratories (motion
picture processing, sound recording and
post-production services); Astral Films,
Ltd., (motion picture production and distribution),
and Astral Television Films,
Ltd. (TV programs).
ABP has its head office in Toronto and
its executive offices in Montreal and operates
in Quebec. Ontario and Alberta. A
publicly traded company, its shares are
listed on the Montreal Stock Exchange
"A Man Called Intrepid" is an Anglo-
Canadian co-production in association with
Lorimar UK, explained Greenberg. The
two-hour feature film is being produced
with the financial participation of the Canadian
Film Development Corp., while the
six one-hour TV programs are being produced
in cooperation with the CTV network
in Canada. The miniseries already has been
sold to NBC-TV in the U.S. and will be
telecast by that network and by CTV in
February and March 1979.
"A Man Called Intrepid" is based on
life the of the Canadian-born master spy
Sir William Stephenson and is taken from
the best-selling book of the same title by
William Stevenson (no relation). David Niven
stars as Sir William and other stars include
Michael York, Barbara Hershey, Paul
Harding, Chris Wiggins, Gayle Hunnicut
and Ken James. Peter Carter is the director.
Executive producers are Harold Greenberg
and Vern Furber of Astral Bellevue
Pathe and Lee Rich of Lorimar UK. The
Canadian producer is Jim Hanley and Peter
Katz is his UK counterpart.
The film and miniseries currently are being
shot in England and the production will
move to Montreal for three weeks in November.
AH post-production work will be
done in Canada at Toronto's Pathe Sound
and Post-Production Centre, a division of
ABP, Greenberg said.
titled "Power Barons" are in the planning
'City on Fire'
stages. "Power Barons" is scheduled for
Meanwhile, "City on Fire" has been sold
production next April.
for theatrical distribution in over 40 countries.
Greenberg stated that "A Man Called
Intrepid" is probably one of the most important
and prestigious productions ever
Shot in the Montreal area over the past
weeks, on Fire" Barry
eight "City stars
undertaken in Canada and. along with the
Newman, Susan Clark, Shelley Winters, Leslie
company's other projects, it puts Astral
Gardner,
Bellevue Pathe on a par with other major
Nielsen, Henry Fonda, Ava
Jonathan Welsh and James Franciscus.
independent producers around the world.
Director is Alvin Rakoff, while Claude
"We wish to produce films and television Heroux is the producer. Executive producers
programs which will put the work of Canadians
of the Astral Bellevue Pathe/ Sandy
on screens around the world," Howard production are Harold Greenberg
Greenberg
and Sandy Howard.
said.
A Leadership Position
'Two Solitudes' Premiere
Is a Sellout in Ottawa
TORONTO—All Ottawa wants to see
"Two Solitudes," the Canadian "film of the
year!"
A special preview performance of the
feature film Monday (2) at the National
Arts Centre was sold out. The 2,400-seat
facility reports that this motion picture
achieved the fastest full house of any special
showing in its history.
"Two Solitudes," produced by Harry Gulkin
and James Shavick, world-premiered
September 28 at the International Cinema.
C lATERAMA IS EV SHOW
ersLVESS IX Hawaii too,
WTicn you come to Waikiki,
don't miss tlic famous Don Ho
Show ... at Cinerama's
Reef Towers Hotel. f
CALGARY
fhe first picture in the Classic Series was
screened September 25 by the Edmonton
Film Society. Shown in the Tory Lecture
Theatre on the University of Alberta
campus, the comedy-type feature starred
Katharine Hepburn and Cary Grant .
The annual general meeting of the Calgary
Press Club will be held Wednesday (18)
in the clubrooms.
It is with sadness that we report the death
in July of former theatreman Tom Fowler
of Edson. Tom, who had been in the motion
picture industry as an exhibitor most
of his life, was well known and much
respected in western Canada. Friends and
associates join in sending belated but very
sincere condolences to the Fowler family.
The golf tournament held in conjunction
with the convention of the Motion Picture
Theatre Ass'n of Alberta in Jasper, under
the auspices of the Canadian Motion Picture
Pioneers, Alberta branch, was well
attended
in spite of some damp weather for part of
the event. Pioneer Blaine Covert, assisted by
Frank Price, ran the tournament, which
was won by Barry Myers of Winnipeg and
Gloria Covert, for the men's and ladies' divisions,
respectively. Everyone had great
fun and prizes were handed out at a buffet
supper.
New officers and executive members of
the Edmonton Film Society for the 1978-79
season are: president, Ralph Horak; vicepresident,
John Charles; secretary, Lynn
treasurer, Judy Thomas, and, executive
Sheets;
members, Ron Thomas, Stephen Scobie,
Bill Beard, Richard Hoffpauir, Cathy Melnychuk,
Chris Bullock, Marilyn Neuman,
Maureen Scobie-Carrington and Ted East.
The Journal printed a Toronto-datelined
article
by-lined by Helen Melnyk under the
headline "Thanks Mum, Dad and Investors."
In the item, she asserted: "The annual
presentation of ETROG awards has
come to resemble the perennial homecoming
when the child returns home to assure
the folks that 'yes, he is really all growed
up.' After 29 years of presentations and
trophies, one would hope that the Canadian
Film Awards would either mean something
or would have been canceled by now. During
the . . . presentations, however, it was
still very much apparent that Canadian
filmmakers are looking over their shoulders
to see whether other countries are taking
notice, particularly the U.S."
Ms. Melnyk added: "The film committee
seems like a child playing dress-up in its
imitation of the Academy Awards. In front
of the Ryerson Auditorium (a technical college),
there was a spotlight scanning the
block back and forth to give a celebrity
ambiance. CBC crews lurked outside with
their cameras while Don Harron had set up
Anybody Who Was
a miniature set inside the lobby for onthe-spot
interviews with
Somebody who should happen to walk
through the door."
K-G
BOXOFnCE :: October 16. 1978

CENTURY
nowdoes it
Mlin
Century now saves you the sweat, the
"nuts and bolts" of making separate projector
and sound reproducer installations.
You get your projector and reproducer outof-the-box
as "^". In place as "1". An entirely
professional installation, with unbelievable
ease.
Century now spares you the "grief" of
aligning the projector and reproducer.
Filnn alignment is automatic, right on the
button every time. Every frame feeds true.
Your prints are treated to the tenderest loving
care ever.
Century's "all in 1" design is one of the nicest
things to happen for projection booths in a long
time.
Celebrate the Bicentennial.
Update your theatre with the new Century.
CENTURY'S PROJECTOR/ REPRODUCER
—designed as
I
-packaged and
See your
shipped as
Century Dealer
— or write:
-installed as Cf
b
• CENTURY PROJECTOR CORPORATION
• 32-02 QUEENS BOULEVARD, LONG ISLAND CITY, N. Y. 11101
Best Theatre Supply
1590 Est Avenue
Mont Royal
Montreal, P.Q. H2J 1Z2
Phone (514) 526-7719
30X0FFICE :: October 16, 1978

UA Extends NY Series
Of MGM Film Classics
NEW YORK—Sparked by the tremendous
boxoffice success of the "Greatest
MGM Series Ever." which began June 25.
and was scheduled to end Saturday (7), the
Regency Theatre has extended the program
from Sunday (8) through Saturday, November
4. Packaged and released by United
consists
Artists Classics, the current series
of 65 outstanding films made by MGM
from 1931 through 1968. The extended
program will be comprised of 22 motion
pictures produced at the MGM studios between
1926 and 1970.
The success of the current series of 65
films was underscored by Doug Lemza. director
of United Artists Classics and UA
16mm. and John Tilley. national sales manager
of United Artists Classics, who reported
that during the first 12 weeks of the
series the 450-seat Regent grossed a huge
amount. Not only have these receipts made
it the most successful festival presentation
ever held in the U.S., they pointed out, but
the weekly grosses for the Regency made
Variety's top 50 chart with grosses of between
$13,000 and $17,000. surpassing figures
reported for many new films.
'Ben-Hur' Opens
The opening double-bill of the Sunday
(8)-November 4 program features two of
MGM's most celebrated films: "Ben-Hur"
(1926), with Ramon Novarro, Carmel Myers
and Francis X. Bushman, and "Rasputin
and the Empress" (1932), starring Ethel,
John and Lionel Barrymore. At its premiere.
"Ben-Hur" was hailed as the movie
industry's greatest world-wide success (with
the possible exception of "The Birth of a
Nation"). Several years after the advent of
talking motion pictures. "Ben-Hur" was released
with a new musical score and sound
effects. This 1931 version has been restored
recently by MGM's archive division and
will be shown in its first New York screening
in over 40 years. Also coming from the
MGM archives is Richard Boleslawski's
"Rasputin and the Empress" (1932). the
only film in which the illustrious "royal
family of the American theatre" appeared
together.
The program also includes eight classic
musicals: "Gigi" (1958 starring Leslie Caron,
Louis Jourdan and Maurice Chevalier,
winner of ten Academy Awards), Wednesday
(11) through Saturday (14); "In the
Good Old Summertime" (1949) starring
Judy Garland in a musical version of "The
Shop Around the Corner"), Thursday (19)
through Saturday (21); "The Unsinkable
Molly Brown" (1964 starring Debbie Reynolds),
Tuesday (24) and Wednesday (25).
and "Words and Music" (1948 starring Ann
Sothern, Mickey Rooney and Perry Como
in a musical biography of Richard Rodgers
and Lorenz Hart). Thursday. November 2
through Saturday, November 4. The latter
film shares the concluding MGM program
with the musical revue "Ziegfeld Follies"
(1946 starring Fred Astaire, Gene Kelly
and Judy Garland).
'Dracula and Bride' Promo
Ccanpaign Features Contest
From Eastern Edition
PHILADELPHIA—A heavy
promotion
and merchandising campaign designed to
build interest at the boxoffice has been
planned by John Nunn, branch manager for
American International Pictures here for the
forthcoming "Count Dracula and Vampire
Bride." Thursday (5) Nunn hosted a meeting
of area distributors and exhibitors at the
Top of the Fox Screening Room that featured
the ap{>earance of Max Rosenberg,
producer of the picture.
Rosenberg showed a trailer for the film
and discussed merchandising and promotion
ideas. Special one-sheets and press kits
were distributed and a brief lunch rounded
out the noonday meeting.
The film is having its local area premiere
November 8. Larry Rosenfeld. Northeast
regional publicity and advertising manager
for AIP, has come up with the biggest
movie contest ever conducted by the Philadelphia
Journal, the city's newest daily newspaper.
For two weeks, starting Thursday
(12). the newspaper is conducting a contest
with wide picture and story coverage.
Selected in
a random drawing, 35 winners
will be invited to a private costume screening
that promises to attract wide attention
on its own. The screening at the Top of the
Fox Screening Room will be held Halloween
night. The winners are to come to the
screening dressed as Count Dracula, and
their dates dressed as the Vampire Bride.
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ig
EQUIPMENT SECTION
The 1978 Motion Picture Theatre Equipment and Concessions Industries Tradeshow and Convention
is being held at the Americana Hotel in New York City this year. The tradeshow and convention is
jointly sponsored by the National Ass'n of Theatre Owners, the Theatre Equipment As.

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CHRISTIE ELECTRIC
Presents
The saga ofseven men from Christie
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motion picture screen!
•••* "These guys really know what they're doing... I'd recommend Christie to any theatre owner."
Ed Plitt, Plitt Theatres. Century City. California
"We've always had great success using Christie products. I have found Christie to be one of the most
reliable manufacturers in the business"
John McKinley, Martin Theatres. Columbus. Georgia
"Christie did a remarkable job of equipping each theatre in our new complex— all four of them!"
Cal Tyler, El Dorado Theatres, San Diego, California
Lynn
Shubert
He's the creative force
betiind it all. VP ol
Ctiristle's Theatre Products
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spearheads the advertising,
the promotion, the
customer service, the general
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the off hours. Adynamic
administrator on the job.
Dane
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To the trade he's Christie's
Director of t^arketing, but
his close associates know
him as the business
man" of the company An
aspiring actor who commands
a keen grasp of the
market and its needs His
goal: to keep America's
theatres equipped with the
best in the business.
Jack
Johnston
Former captain in the US
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Customer Service
Share in the suspense as
he processes each order,
follows up on shipments
and lends back-up support
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Bill
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IVIoved by his passion to
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backs up each sale with
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Glenn
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Terrells territory anywhere
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A direct link to Christie
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For nine years. Christie
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Your contact at trade conventions,
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Stan
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He's Christie's West Coast
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Guam and Mexico, A 28-
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A key factor in the
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BOXOFFICE :: October 16, 1978

——Til
MDDIM 1^ COniEllTS iV
Crooked Projection Beam May Result
In Screen Image and Focus Problems By Glenn Berggren 6
I his month's issue of The Modern
Theatre features the Industry Tradeshow
and Convention as well as Concessions
Merchandising. A layout of the exhibit
booths adorns our cover and a complete
listing of firms participating in the tradeshovvC
broken down alphabetically and by
industrv. appears on this page.
•
Glenn Berggren throws some light on the
mystery of the "crooked theatre," a split
auditorium where the position of the projection
machines remains unchanged, beginning
on page 6. He explains why focus
problems often result from such a split and
offers some solutions.
•
Randy Brantley showcases the Greater
Chattanooga Music Hall and Theatre beginning
on page 10. The theatre and music
hall combines live entertainment, films, a
restaurant, bar and record store.
Gary Davis supplies a descriptive article
on the Colortek optical sound system being
developed by Colortrak and John Mosely
beginning on page 12. Although the system
is still in the final phases of development,
exhibitor interest in the new system has
been keen.
•
Art Wall, an electronics engineer for the
FCC, makes a written reply to two letters
previously published in the August 21 issue
of The Modern Theatre regarding which
FCC rules and regulations apply to drive-in
theatre radio sound systems. This letter of
reply will be found on page 18.
•
John Sery defines some of the terms commonly
used in describing high fidelity stereophonic
sound and suggests that exhibitors
understand stereo optical systems and amplifier
characteristics before they begin to
shop for such components. His article begins
on page 25.
•
Motion picture test films is the subject
an article beginning on page 30. While
of
most of us judge our screen image quality
on the subjective basis of how good a release
print looks and sounds, test films iiic
available to provide an accurate quantitative
judgement. A description of the available
films and what purpose they serve is
included.
*
The Popcorn Institute provides our leading
refreshment article concerning the three
"P's"" of popcorn: pricing, positioning of
the product and promotion. Several good
promotional ideas and some interesting
facts are provided beginning on page 46.
Greater Chattanooga Music Hall and Theatre
Offers Films, Music, Food & Drink By Randy Brantley 10
New Colortek Optical Sound System
Is Designed to Meet Industry Needs By Gory Davis 12
Office of Chief Engineer Clarifies
FCC Rules for Radio Sound Systems 18
La Vezzi's New VKF Sprocket Design
May Reduce Chance of Film Damage 23
Understanding of SVA Sound System
Is Required Before Making Purchase By John T. Sery 25
Motion Picture Test Films Provide
Accurate Analysis of Screen Image 30
Energy Wizard Oxygen Control Unit
Promises to Save Exhibitors Money 39
Popcorn Profit Potential Affected
By Pricing, Position & Promotion By The Popcorn Institute 46
Theatre Management Services Enact
Successful Concession Promotions 50
DEPARTMENTS:
Projection and Sound 30
Refreshment Service 46
TEA SECTION
lite Adle 139
Ballcmtyne, Strong 135, 136
Carbons. Inc. - 23
Cemcorp - It
Cenlury Projector Corp 140
Chinmon-Krieger
Construction Corp. 1
Cine-Fi International 24
Dolby Laboratories Inc. 133, 134
Drive-In Theatre MIg. Co. 12, 13
Entertainment Media Mktg., Inc. 17
Eprad, Inc. 142
Forest Boy IS
Construction Corp.
G Splicer Corp. 35
138
Globe Ticket Co.
Griggs Equipment, Inc, 141
Heywood-Wakelield Co, 29, 30
Irwin Seating Co, 4
MKD Corp. 16
Macbeth Sales 25
Corp.
The Marble Co. Inc. 44
Massey Seating Co. 9
Modern Talking Picture Service 33, 34
National Theatre Supply 10
Optical Radiation Corp. 18, 19
Soundfold, Inc, 20
3M National (Wagner-Zip Change) 45
TECO 137
NAC SecHon
Able Art, Inc. 120
Alco Foodservice Co. 89-91
American Can Co. 83
Antares Trading Corp. 84
Bagcrait Corp. 107
Banner Candy 61
Corp,
I, G, Clark Co, 62
Coca-Cola USA 129, 130
New Products & Developments 40
About People & Product 54
FIBM
Continental Group
Cramore Poducts, Inc,
Cretors, Inc.
Crush International Inc.
Dr Pepper Co.
Durkee Food Service
Filmack Studios, Inc,
Gold Medal Products C
Goldenberg Candy Co,
Henry Heide, Inc,
Hershey Foods Corp,
Jet Spray Corp. .
liify Franks "
Libii
Little Gic
M&M/Ma
Manley,
Inc
Food
Ogden Food Servic.
PVO International,
Pepsi Cola Co,
Rex Packaging Co,
Produc
Sportservice Corp.
Standard Box Co.
Stein Woodcraft Corp.
Sweetheart Cup Corp.
Theatre Amusement Corp.
TV Time Foods, Inc,
U.S. Air Force
Word-Johnston, Inc,
Winchester Carton Co.
GARY BURCH, Managing Editor
The MODERN THEATRE
1 bound-in section published each month in BOXOFFICE. EditciqI
or general business correspondence should be addressed to Associated Publications,
ric, 825 Van Brunt Blvd. Kansas City, Mo. 64124. Eastern Representative: James Young,
1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020; Western Representative:
?alph Kaminsky, 6425 Hollywood Blvd., Hollywood, Calif. 90028.

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EASTWEST CARPET CO., INC.
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©
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COPYRIGHT- EASTWEST CARPET CO., INC. 1 975
Crooked Projection Beam May Result
In Screen Image and Focus Problems
When an act is -'crooked.'" usually it is
tside the law and those who enforce the
,^^^_
Glenn Berggren
law hopefully will
take charge to apprehend
the offender, in
this case, the crooked
theatre is outside the
law. but the only
available enforcement
already has taken
place, while the offender
refuses to cease
and desist.
No. this theatre is
^^^ stealing, which viates
the laws of the state, but it is
'crooked." meaning that the projection
beam hits the screen at a crooked angle.
The violated law is one of physics and optics.
The punishment for breaking this law
is like that of any other; something doesn't
work properly.
In the case of the crooked theatre, the
picture is out of focus on either side or
both sides and, at four dollars per ticket,
this could lead to refunds!
Many theatre auditoriums are going
"crooked" because the existing large auditoriums
are being split while the location
of the projection machines remain unchanged.
In such cases, the picture reaches
the screen from a corner of the auditorium.
What could be more crooked?
An Intriguing Phenomenon
What really is intriguing is that, usually,
the projected image appears normal in one
of the two auditoriums, but out of focus
in the other. You might expect the projected
image to be poor in both auditoriums. Many
exhibitors have asked about and been puzzled
by this phenomenon. How about you?
As with any scientific or engineering
problem, if it can be fully defined, a cause
can be found and usually corrected. In the
case of projection, the cause normally is
attributable to a maladjusted or obsolete
component, usually the lens.
Many projectionists believe that a 35mm
projector throws an image which is cxact-
UD on
Portable 35mm
lffir"uU Sound Projector
Professional
portable
equipment offering top
quality projection.
Ideally suited for standard,
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and screening rooms.
Many outstanding features
including Xenon
or incandescent lamphouse,
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ALAN GORDON ENTERPRISES INC.
When existing large auditoriums are split,
the location of the projectors often remains
unchanged. In such cases, the picture
reaches the screen off-center from a corner
of the auditorium.
ly perpendicular to the center of the film
and the projection beam. This is not true.
In theory, the film is "flat" and the lens is
exact. But film is not truly flat in the
aperture because it is slightly curved by the
heat from the light source. The film also
contains the soundtrack which is cropped
from the screen by the aperture plate. This
essentially means that the film frame is
projected off-center to the lens.
Because the light source slightly curves
the film and because the soundtrack area
is cropped off, the final projected image is
both curved and off-center. This is
the case
in about 90 per cent of the theatres in the
U. S. Because of it, the screen image probably
is satisfactory in the right auditorium
where the right side of the screen is farther
from the projector that the left side. Problems
normally are encountered in the left
For
YOUR
BOXOFFICE
LAMOLITE*
Continued on page 8
ILLUMINATED PRICE ADMISSION SIGNS
Our cnlorged plont foeilities assure OVERNIGHT
service from coa-t to coast.
Plostic Signs Engroved for the Entire Theatre
Send for Folder *P"» P*'"'-
DURA ENGRAVING CORP.
The MODERN THEATRE SECTION
j

ANNOUNCING
ITS PURPOSE
TO CONTROL THE QUANTITY OF OUTSIDE
AIR BEING INTRODUCED INTO THE SYSTEM
IN RELATIONSHIP TO ACTUAL NUMBER OF
PEOPLE PRESENT AT ANY TIME-TO SAVE
A SUBSTANTIAL AMOUNT OF THE ENERGY
REQUIRED TO HEAT OR COOL YOUR AUDI-
TORIUMS.
HOW IS IT DIFFERENT
BUILDING CODES REQUIRE THAT YOUR
SYSTEM BE PRE-SET TO BRING IN AT LEAST
5 CFM (CUBIC FEET OF OUTSIDE AIR PER
MINUTE) TIMES THE FULL SEATING CAPACITY.
Example:
300 seats X 5=1500 CFM Code requirement
60 patrons x 5 = 30CFM Is all you need
WHAT IS IT?
IT IS A VENTILATION CONTROLLER, ELEC-
TRONICALLY ADAPTED TO COMBINE WITH
A COMMERCIAL BUILDINGS PRESENT
HEATING AND AIR CONDITIONING SYS-
TEM THAT CAN SAVE YOU 30 TO 50% OF
THE ENERGY YOU ARE NOW USING TO
HEAT OR COOL.
CAN YOU AFFORD TO BE WITHOUT IT?
SAVE
ENERGY
HOW DOES IT SAVE
IT ELECTRONICALLY SENSES THE PROPER
QUANTITY OF OUTSIDE AIR NEEDED FOR
THE NUMBER OF PEOPLE PRESENT (IN-
STEAD OF THE CAPACITY OF THE THEATRE)
AND ELIMINATES THE OUTSIDE AIR FLOW
TO MEET THAT NEED ONLY. THUS YOU AVOID
HEATING OR COOLING GREAT UNNECES-
SARY QUANTITIES OF AIR.

BUX-MONT
Marquees — Signs
LEASING -SALES
Horsham, Pa. 19044
Call (215) 676-4444
PROMPT SHIPMENT
Marquee
Letters
Crooked Projection-
Continued from page 6
auditorium where the distances are reversed.
Early this spring. I was called to troubleshoot
a split theatre in Atlanta where the
right auditorium had serious focus problems.
The theatre was playing "Julia" and.
according to the telephone description, only
the "1" in the middle could be clearly focused.
In this case, the right auditorium was the
greatest offender. It was found that the
gates had been inadvertently interchanged
with another machine so that the film was
held crooked. The proper gate was installed
and aligned and the lens mount was adjusted.
Cable: Soundfold
D
D
This film segment and the curved line below
it, which represents the exaggerated film
curve in the aperture, demonstrates how
the projected image is "crooked." Because
the soundtrack area is cropped from the
final image, and because of the curve of
the film in the gate, the projected beam is
both curved and off-center from the true
projection beam axis. Focus problems
usually result in the left auditorium.
It's easy to be jolly
when you're not a theatre oivner.
While everyone else is enjoying tiie holidays the theatre
owner is being hassled by deadlines. Will the theatre be
ready on time? Will all of my suppliers come through or will
I have a nervous breakdown first? Before you begin
breaking down you can start looking up. Soundfold has at
least one solution to combat several of your problems. Tirst
of all if you call us now, collect of course, we can schedule
your installation so that it doesn't occur at the last minute
like everything else. Second, installing Soundfold solves
your sidewall problems, your acoustic problems* and
surprisingly enough can save you a bundle on energy
costs*.
So when that jolly man Is squeezing himself down so
many chimneys Soundfold will have given you several
reasons to settle down for a long winters nap
Soundfold International
Call collect 513-228-3773 or 513-293-2671.
* Acoustic atid Theinial lest results available upon request.
A succession of tests to obtain the correct
screen image followed. The original lens
was replaced with a three-inch //1.8 lens
which improved the image considerably.
This was replaced by a Cinelux-Xenon
75mm // 1 .6 which improved the image even
more, except for the extreme edges.
When the new Cinelux-Ultra 75mm
f/2 lens became available, it was installed
and the image really looked good with both
test films and feature films. The focus over
the entire screen area became very sharp,
in spite of the "crooked" projection throw.
So, there is a way for theatres to "go
straight." even when the projector throws
from the corner of the auditorium. The
theatre in this case was the de luxe Loew's
Twelve Oaks. Tom Elephante, manager of
the theatre, believed that, at high ticket
prices, there should be no reason to have a
patron ask for a refund. This theatre was
the first to install the new Ultra lens.
Now, more than ever, there is an answer
for essentially all projection problems; from
lighting to image quality, to focus drift and
even for the "crooked" theatre!
Glenn Berggren is vice-president of the theatre
products division of Schneider Corp.
of America. Prior to his affiliation with the
Schneider Corp., he managed the sales division
of Kollmorgen Cinema & Lighting.
The MODERN THEATRE SECTION

Earn big money in small spaces
with genuine Star high volume
8 oz., 1 4 oz., 18 oz. poppers . . . color
appealing counter and floor
models . . . sales stimulating butter
dispensers. U.L and N.S.F. approved.
Choose Star for quality and performance
you can depend on to make a profit.
*And for more profit, cash in on
the peanut craze with our popular
Georgian Peanut Roaster/
Display Warmer.
STAR MANUFACTURING COMPANY
9325 Olive Boulevard, St. Louis, Missouri 63132
Division of Peabody International Corporation

The auditorium of the Greater Chattanooga Music Hall and
Theatre is furnished in tables and chairs, rather than conventional
seals. Note the dance floor next to the screen.
The Music Hall formeily the River's Edge Chib. is situated
in a high-traffic .section of Chattanooga at the foot of the
Market Slieet Bridge which i

Coulilii^
Sou more
Incorporated, Box 4712, Toledo, Ohio 43620
Please send me complete information of the StarScope
Directional Sound System and other items checked.
ADDRESS-
CITY
Check for additional information:
D Economatlon Package
n Automation D Amplifiers G Platter and Sword Film Han
dling Systems C Nameot my Eprad Dealer
BOXOFFICE :: October

I 1
THE
SOURCE
FOR
3 Dimensional
Plastic
Letters
6"to31"
The first word in
DURABILITY
DELIVERY
DESIGN
Rapid Change
Letter Co.
Affiliated with Sign Products
THE
SOURCE
FOR
Acrylic
Flat
Letters
4"to 17"
Self-spacing panels that are
EFFECTIVE
ECONOMICAL
EASY TO USE
Samples on request. For complete
information, please call immediately.
213-747-6546
1319 West 12th Place Los Angeles, CA 9001 5
I
I
This is the Coloiiek scanner or "CCD" (Charged Coupled Device). Light enters the
round hole on the top of the circuit board and strikes the integrated circuit chip— the
actual CCD scanner. Its surface is photosensitive and plots light position and intensity.
New Colortek Optical Sound System
Is
Designed to Meet Industry Needs
By GARY DAVIS
The Colortek optical sound system has
been specifically designed to meet the needs
of the motion picture industry. It brings
mono-compatible, multi-channel sound to
optical prints, thereby eliminating costly
magnetic striping, recording and playback.
Colortek occupies the same space as the
Academy standard optical soundtrack. The
track is divided into four completely separate
and discrete channels of stereophonic
sound, which can be expanded to five or six
channels, plus an entirely different mono
Academy track. A control track is provided,
in addition to the audio portion of the
soundtrack, which can be used to operate
lights, curtains and an unlimited variety of
special effects.
The Colortek stereophonic soundtrack can
be reproduced as 6, 5, 4 or 3 channels on
existing projectors with only a minor modification.
The same print will be reproduced
as normal Academy monaural on a standard
playback system. Colortek records full highfidelity
sound with very wide dynamic range
so that the softest whisper and the loudest
explosion arc reproduced faithfully without
distortion.
Colortek heightens the
dramatic effect of
the action on the screen and assures superior
sound quality, even if the print is played
on a single-channel (monophonic) reproducer.
In addition. Colortek simplifies dialogue,
music and effects dubbing because
playback is 100 per cent predictable and
because the system is completely insensitive
to phase or level anomalies.
Only one optical master needs to be recorded.
Prints need not be striped, recorded
or checked on an individual basis. The
entire release laboratory process remains
unchanged and actually is less critical.
Advantages to Distributors
The Colortek system eliminates double
inventories because the same print is 100
per cent compatible with all optical sound
systems. Five languages may be dubbed in
mono on a single print or two languages in
stereo; i.e., stereo French and stereo English
dubs could be played back simultaneously
for a split theatre audience.
Colortek substantially increases the life
expectancy of each print because the multichannel
electronics reject the effects of dirt,
scratches and film that build up with time.
Continued on page 14
SPECIALIST IN TWINNING, BUILDING
or
REMODELING THEATRES
We are "THE" specialist in the creation of a twin or multi-theatre from
your existing theatre. Complete turnkey job, plans, engineering,
construction and finishing. Call or write:
Norman and Friddell. 94 Panorama Dr.. Conroe. Tx. 77301
A/C 713-856-5297
The MODERN THEATRE SECTION

It took a short bulb
to complete
our long line.
After a long year of testing, in the
lab and in the field, our new short bulbs
have proven themselves to be brilliant
performers. So we're bringing them to
you with a very important feature—the
best warranty in the business.
Besides durability we wanted
our new "S" series short bulbs to have
the same reliability and economy as our
other Xenolite^ bulbs. And they do.
At Christie, we've also known from
the very beginning that we want to be
your primary source for xenon bulbs. To
be your primary source, we first had to
become your most complete source.
And we are.
Our distributors can now offer
the most complete Christie xenon bulb
line— 23 different models to fit any
lamphouse.
It took us a long time to bring
you our completed bulb line. Because,
at Christie, we believe in testing our
bulbs on ourselves instead of on our
customers.
SINCE 1929
ELECTRIC CORP.
3410 W. 67th Street, Los Angeles, California 90043
Tel: (21 3) 750-1 1 51 TWX 91 0-321-3867
BOXOmCE :: October 16, 1978

POWERFUL PLUNGER CLEARS
CLOGGED TOILETS
Colortek's speciaJ recorder provides u ficil frequency response from 20 to 20.000 Hz.
The Academy roll-off is employed only for the inonophonic portion of the soundtrack,
therefore a stereophonic track covering the full audio spectrum is obtained.
Clear messy, stuffed toilets
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Unlike ordinary plungers, Toilaflex does
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• SUCTION-RIM STOPS SPLASH-BACK
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• TAPERED TAIL GIVES AIR-TIGHT FIT
Get a Toilaflex for your home, too.
Positive insurance against stuffed toilet.
'2 98 AT YOUR HARDWARE SUPPLIER
Colortek
System-
Continued frotii page f2
netic heads to wear out and routine realignment
is not necessary.
The presentation is not adversely affected
by poorly maintained projection equipment
because the electronics are designed to selfcorrect
for lamp aging, dirt build-up, film
weave, etc.
Once installed. Colortek equipment will
improve the quality of any film. For example,
it will reduce noise by up to 20 dB
on any standard Academy print. The projectionist
need not be concerned about the
release format. Colortek equipment automatically
Thj Colortek system reduces maintenance
equipment and
senses
switches
the number of recorded
costs because the points out tracks to the appropriate playback
problems which can be corrected with
format whether it is standard mono,
simple module exchanges by the projectionist,
four-track Colortek or six-track Colortek.
in most cases. There are no costly mag-
The equipment is designed and built
to
last and its design anticipates future developments
(like digital audio) so that the
equipment is protected from obsolesence.
The Colortek format consists of one bilateral
monophonic standard Academy track
which fills the center of the soundtrack
area. Four "snake" tracks carry four discrete
channels of stereo information (left,
center, right and surround). One control
track at the edge of the soundtrack area
BETTER PROFITS
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THF' theWaaarble
COAAPANY coaapany INC inc
p. 0. Box 8218, Nashville, TN 37207
Telephone (615) 227-7772, Telex 554303
Visit our Booth, Number 24
provides commands for remote control functions.
Special Colortek noise reduction is
applied to the snake tracks only, while the
monophonic Academy track is recorded as
usual.
Playback of a Colortek stereo optical
soundtrack on a standard monaural projector
yields normal results. The photocell
"ignores" the snake tracks because of their
constant area and density.
Playback of a Colortek print on a Colortek
equipped projector yields four discrete
channels, ignoring the Academy track but
reproducing the snake tracks. In addition to
the four discrete snake track channels, up
to four more channels can be matrixed to
yield up to eight tracks of stereophonic
sound.
Scanner Ignores Noise
The scanner of the Colortek system "ignores"
90 per cent of the noise normally
"seen" by a photocell. In addition, a special
adaptation of "db\" noise reduction techniques,
tailored to the noise spectrum of
optical film, renders a .signal-to-noisc ratio
of up to 90 dB or more for indiv'dual
tracks. This is better than twice that which
can be expected from a standard Academy
track, and also is considerably better than
magnetic tracks.
When a conventional mono optical print
is played back on a Colortek equipped projector,
only the soundtrack boundaries are
read, not the light or dark areas themselves.
The only noise that will be heard is that
which intersects the light/dark boundary,
where modulation actually occurs. This pro-
Continucd on page 16
The MODERN THEATRE SECTION

—
WE SERVE UP THE BEST PLATTER
IN THE INDUSTRY
DRIVE-IN'S ELECTRIC FILM SYSTEM
FEEDS 4V2 HOURS UNINTERRUPTED PROGRAMMING
(rewinds automatically during projection)
• No Swinging Arms to Interfere
• Quickly and Easily Installed
• Factory Pretested (8 hours of film run continuously)
System complete with work table
and two upper and two lower
magazine brackets with rollers.
System complete with work table
and one upper and one lower
magazine bracket with roller.
For Two Theatres
LP270-4-Four Platter
• Each pair of platters
work INDEPENDENTLY
• Can be adjusted from
Automatic to Manual
control if necessary:
simply push a button.
For Individual Theatre
LP270-Three Platter
• Each platter has
permanent control
panels.
• No changing of control
panels from platter
to platter.
Write, Wire or Phone-
Your Theatre Supply Dealer or.
r^
HEATRE
eljr MjnufJctufed By
DRIVE-IN'2^?«^
LECTRONICS
709 North 6th St.
Kansas City, Kansas 66101 913/321-3978
BOXOFFICE :: October 16, 1978

Colortek System-
Continued from page 14
vides an inherent noise reduction of up to
30 dB without a compander.
The nature of the Colortek scanner is
such that it provides a meaningful amount
of automatic distortion correction by canceling
cross modulation. It also automatically
corrects for mechanical film weave
due to projector wear and maintains a constant
output volume as the exciter lamp
ages or dirt builds up. Overall sound quality
is thereby improved and automatically
maintained.
Colortek's special recorder provides flat
frequency response from 20 to 20,000 Hz.
The .'\cademy roll-off is used only for the
mono portion of the track, therefore a stereophonic
track covering the full audio spectrum
is obtained. Although universally accepted
theatre speaker systems handle the
upper frequencies satisfactorily, many cannot
handle the bottom octaves, nor can most
theatre power amplifiers provide adequate
power. For truer bass response, a Colortek
Veritone speaker system may be added. This
sub-woofer/amplifier system enhances all
low frequency program material in the
soundtrack between 20 and 50 Hz.
Colortek substitutes a cathode ray tube
for the ribbons or galvanometer in the conventional
sound recorder. This makes it
possible to encode a large number of discrete
channels with no loss of fidelity.
Cemcorp announces the
merger of two great theater
product lines; the best in
automated high speed ticketing
and the most advanced motion
picture screens
The Colortek format is compatible with the Academy soundtrack because the conventional
soundhead ignores the snake tracks and reads only the Academy track.
To set up a projector for Colortek reproduction,
the normal exciter lamp and photo
sensor are removed. A halogen exciter
lamp and a special scanner are installed.
The scanner is a reliable, solid-state photosensor
consisting of hundreds of individual
cells. The technical term for this scanner
is
"CCD" or "Charged Coupled Device."
The CCD pickup assembly is similar to
a small video camera, using a long objectto-lens
working distance and a short focal
length objective lens. The scanner box is
about the size of a cigarette pack and a
separate, rack-mount package contains all
associated electronics (power supply, projector
changeover module, preamps, etc.).
The scanner will resolve soundtrack position
to within a few micrometers, yet is
"forgiving" of position errors because it
automatically follows the print, even with
substantial projector weave. The scanner
reduces noise on clean prints because it
"sees" only one-tenth of the soundtrack
area (only the edges).
Because the scanner averages the posi-
tion of parallel snake track edges, film
processing and printing errors are largely
ignored, automatically reducing cross-modulation
distortion. The scanner has a wider,
flatter frequency response than a conventional
photosensor and is self-aligning, maintaining
a constant sound level.
The scanner automatically recognizes the
snake tracks of a Colortek print and ignores
its mono track. The scanner does an equally
fine job with standard mono Academy
prints, and Dolby encoded prints can be
read by plugging an optional decoder module
into the rack-mount package.
Gary Davis is a member of the Society of
Audio Engineers and a consultant to the
professional sound industry. Although the
Colortek optical sound system is still in the
final phases of development, exhibitor interest
in the new system has been keen. The
description contained in this article is for
information purposes only. The Modern
Theatre intends to keep exhibitors informed
on further developments regarding the
Colortek system, including availability of
equipment and feature releases scheduled
to utilize the new format and system. As of
this printing, negotiations are in the works
to secure a filni using the Colortek system
and mass-production facilities are being
built.
+ HURLEY SCREENS
Cemcorp
1515 Melrose Lane
PO. Box 105
Forest Hill, Md 21050
(3011-838-0036
The scanner is similar to a small video
camera in that it consists of hundreds of
individual photosensitive cells.
acousti-vifall
Acoustical Fabric Wall Covering
Economy—Service— Satisfaction
Send for free brochure
2010 Samada Av., Columbus, Ohio 43085
The MODERN THEATRE SECTION

^'
^
i
, ,, ,,e.v charges f--^' Jusu.aK ^^^/^^'^.al
..a m the \»^^"^^ ^ ,^ Kv the customti ^
,.^^.,,,^,^
ai
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theatre ^^>*2".„,e time. Wh> •
„, four "^"^^^"V Vit vou NV«^^ t ^ '''
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can sav .
housekeeping
„,oney.
Business'
sBu«d.ngVour
.,33,
.^Our Business \s o
«r,t Association

1 —
—
—
FALL SALE
SCREENS:
1—NEW! Technikote screen ifXR-171,
14'6" high 27' 6" wide (overstock!)—
x
$400.00
LAMPHOUSES;
2—Ashcratt 13,6mm (Dyno-Arc)—$200.00
each
2—Ashcraft 11mm (Super Power)—$200.00
each
2—Strong Mighty 90, 11mm— $200.00 each
4—Strong Excellite 135 lamphouses—200.00
eoch
NOTE: All of the above lamphouses can
be converted to Xenon with a small additional
cost!
3—Xetron CX1600 lamphouses with power
supplies— $1,400.00 eoch
1—Christie 1000 watt lamphouse with power
supply,
used 750 hours—$1,550.00 each
1—Christie 1600 wott Xenon power supply
—$500.00 each
4—Kneisley current minimizers—$75.00 each
1—almost NEW—30 amp, 58VDC, 230V,
1 -phase low intensity two tube rectifier
$150.00 each
2— Imperial 70 140 amp Ballasts—$50.00
each
PROJECTORS:
4—Century "C" projector mechanisms— rebuilt—$1,600.00
each
4—Super Simplex (good condtion) "as is"
$300.00 each— "rebuilt" $900.00 each
1— Brenkert BX80—rebuilt—$850.00 each
l_Brenkert —$300.00 each
BX80 "os
4—Simplex Magnetic penthouses
is"
(fair cluster
&
"cluster
rebuilt)-"as is" $300.00
rebuilt"—$500 00 each
each—
6— Upper XL, 18" mogazines—$25.00 each
6—Lower XL, 18" magazines—$75.00 each
AMPLIFICATION:
Noreico 20 watt amplification system,
dual ?EL-5440 20—$100.00 each
2—24 switch ramp control panels—$50.00
each
8—AM-1026 Simplex 20 watt tube type amplifiers—$75.00
each
2—complete Simplex dual channel 20 watt
sound systems— $200.00 each
SOUNDHEADS:
2—RCA ::r9030 s:undheads—$750.00 pair
1— Ballantyne Model 6—$200.00 each
2— Ballantyne Model VII—almost new!
$650.00 each
2—Simplex XL —good condition—solor cells
$600.00 each
LENSES:
Excellent used lenses—all sizes—all types
ASK US! As low as $50.00 each!
PARTS:
RCA — Brenkert — Simplex — Motiograph
— many new, seme hard to get parts — good
prices!
PEDESTALS:
Used pedestals —most makes—$250.00 each
MISCELLANEOUS:
2—DITMCO moonlight fixtures #1700
(NEW)—$45.C0 each
2—6 section film cabinets— 30.00 each
173.44 sq. yds. NEW Alexander Smith Premier
IX Carpet, Orange & Brown Geometric
pattern (our cost $12.00 yard.—$12.50
yard
1 —set TECO reel orms, adjustable, 5/16"
shaft—$175.00 set
2—Griswold splicers—$15.00 each
1—8 section film cobmet—$40.00 each
1—Goldc power rewind— $1 50.00 each
WESTERN SERVICE & SUPPLY INC.,
P.O. Box 1259, 2100 Stout St.,
Denver, Colorado 80205
303-534-7611
Office of Chief Engineer Clarifies
FCC Rules for Radio Sound Sysfems
The following letter is in reply to two letters
previously published in the August 21 issue
THE MODERN THEA TRE. Those let-
of
ters, from Fred Schwartz, president of Cineiiui
Radio, and George Finkhousen, a theatre
consultant, discussed which FCC rules
and regidations apply to drive-in theatre
radio sound systems.
To The Modern Theatre:
This is in reply to your request for clarification
of FCC Rules as they apply to
drive-in theatre radio sound systems.
As you know, the Commission permits
low-power broadcasting in the standard AM
broadcast band (535 to 1600 kHz) without
an individual license, provided the system
complies with the specifications in Part
15 of the FCC Rules. Theatre radio sound
systems, of the type under discussion, consist
of a system of wires which distribute
an AM carrier modulated by the audio portion
of the motion picture soundtrack for
the purpose of being received by the AM
radio in the moviegoer's car.
Understanding of the regulations for
these systems unfortunately is complicated
by the fact that they have been interpreted
to fall under two different sets of technical
specifications. This item was not mentioned
by either Mr. Finkhousen nor Mr.
Schwartz.
A system in which the receiving and
transmitting apparatus are connected to the
same system of wires is subject to the provisions
for a restricted radiation device in
Section 15.7. On the other hand, a system
which is designed to transfer RF energy
through space is classified as a low-power
communication device and is subject to the
technical specifications in Section 15.111 in
Subpart D of Part 15.
Therefore, depending on how the system
is installed, a drive-in theatre radio sound
system could be subject to either Section
15.7 or Section 15.111 of the rules.
Some of this confusion was caused by
the recent development of these systems,
compounded by the fact that they are trying
to operate under the rules the Commission
NATIONAL
TICKET CO.
TICKET AVE., SHAMOKIN, PA.
"If it's a ticket, We make it."
• ROLL & STRIP • COUPON BOOKS
• RESERVED SEATS • MACHINE
N. Y. OFFICE: 1650 BROADWAY, N. Y. C.
Jack Conway, President
has applied to the campus radio station
an entirely different type of operation.
Campus radio systems started operating in
the late '30s and, over the years, have been
construed to fall under the general provisions
for a restricted radiation device in
Section 15.7.
In the early days, it was fairly straightforward
since both the receiving and sending
apparatus were connected to the same
system of wires around the campus. This
not so today, since most present campus
radio receivers are not plugged into the wall
outlet but depend on the leakage field from
the wires to provide the signal picked up
by the receiver.
This is a matter which we hope to clarify
through our rule-making proceeding in FCC
Docket No. 20780. A "Notice of Proposed
Rule-Making" was released during this pro
ceeding in April, 1976. We hope to finalize
at least part of that docket sometime next
spring. The new rules propose to establish
a new set of technical specifications which
will apply to both campus radio syste
and to the "radio field" sound systems used
in drive-in theatres.
Regardless of the technical provisions
that apply, all low-power devices, including
drive-in theatre radio sound systems and
campus radio stations, are subject to the
non-interference conditions of operation in
Section 15.3. Briefly, this regulation states
that such systems may not cause interference.
If interference to a licensed station is
caused, the operation of the Part 15 system
must stop until the interference is eliminated.
In addition, the system operating under
Part 15 must accept any interference that
is received, even that which causes undesired
operation.
FCC Bulletins OCE 11 and 12 explain
in detail the present FCC Rules that I have
mentioned. Also of interest is the FCC proposal
to redefine and clarify the rules for
restricted radiation devices and low-power
communication devices. Interested readers
who desire a copy of these publications are
invited to contact their local FCC field office
or write me directly.
I would like to make one more point
before closing. Both Mr. Schwartz and Mr.
Finkhousen referred to the TIS or Travelers
Information Station. I would like to stress
that the TIS is a licensed operation subject
to a different set of technical specifications
than those that apply to a system operating
without a license under Part 15. A TIS will
be licensed only to a governmental entity
at certain limited locations for one purpose
only—to provide highway information to
travelers.
Thank you for the opportunity to comment
on these rules.
LESLIE A. WALL
Electronic Engineer
Federal Communications Commission
Office of the Chief Engineer
Washington, D. C. 20554
The MODERN THEATRE SECTION

LaVezzfs New VKF Sprocket Design
May Reduce Chance of Film Damage
LaVezzi Machine Works recently introduced
a family of sprockets designed to reduce
the chance of torn motion picture
film. Designated as VKF sprockets (Very
Kind to Film), they differ from current
sprockets in the profile of the sprocket
teeth.
The VKF sprockets are machined to have
the widest possible teeth compatible with
the narrow CinemaScopc film perforations,
as well as the standard wider-perforation
film. The VKF design reportedly presents
an 80 per cent increase in the width of each
tooth over current sprockets and is responsible
for the protection and improved control
of film through a projector.
The NATO Technical Advisory Cominiilee
has recommended thai all theatre owners
make full use of the new VKF sprocket.
Each tooth on the sprocket is meticulously
profiled with rounded edges to
eliminate
any contact with the corners of the
perforation where film tears often start.
The redesigned tooth form, with its rounded
edge, reduces the possibility of cutting,
tearing or abrading the film, even under
heavy tension, uneven film travel or other
abnormal conditions existing in the film
path.
Dimensions of the sprockets are critically
controlled, the firm reports. Spacing
between the rows of teeth and between individual
teeth, the alignment of the teeth
and the width and surface of each tooth are
held to close tolerance to accommodate
changes in film perforation specifications
due to manufacturing, shrinkage and aging.
Worth Baird, sales manager for LaVezzi,
reports that the VKF sprocket will eliminate
a substantial percentage of film repairs
performed in the projection booth.
The reduction in film damage will also
eliminate some of the disruption in visual
and sound continuity, thereby lessening theatre
audience distraction and irritation.
UNDER AND OVER-COUNTER
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partmenls. warning bell, disc
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]/ models in Indiana hardwood or
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will make it
the most efficient —
and profitable —
projection booth
in town!
[•i
Optical Radiation Corporation
91702 • (213) 969-3344 ^i^

^THE
LIB^
(Complete Automated Theatre) is a
continuous loop film tiandling system that
permits the show to be run unattended and
continuously, with rethreading completely
eliminated.
r ^C.A.T. PLATTER
is a rugged,
^15^ reliable film handling system,
capable of over 5 hours of programming.
It's simple to operate, entirely
electro-mechanical in design and can be
easily adapted to ORCs CAT.
T^ "^ORCON 1
^15^
life,
1 Console provides
unmatched light output and bulb
[yiodels are available which offer fully
automated control of house and stage
lights, sound and film operations.
r' ^ SUPER ORCON LAMPHOUSES
^(•^ are adaptable to any 35, 70 or 16
mm professional projector. All models
meet St^PTE screen brightness
standards. Models are available from
1 1 ,000 to 55,000 lumens output.
!'t-«»"=S^-^=^
r "1 XENON BULBS
^15^ are rugged, reliable and both
ozone and trouble-free. Designed
originally for use in Orcon Lamphouses,
replacement bulbs for other lamphouses
are also available.
4-
r "^ KOWA PROJECTION LENSES are
^B^ available in a full range of focal
lengths for any screen format, aspect ratio
and projection distance. Standard threads
and diameters fit most projectors.
Understanding of SVA Sound System
Is
Required Before Making Purchase
By JOHN T. SERY
In this era ot rampant inflation, exhibi-
always are on the lookout for bargains.
tors
"A penny saved is a penny earned" is a
maxim we all can follow to our own advantage
as long as we do not become "penny-wise
and pound-foolish."
The motion picture industry seems pccLiliarly
to latter vulnerable the error. The
technology of motion pictures appears deceptively
simple. So simple that persons
with a little knowledge but no awareness
of standards, nor any rigorous professional
training, are tempted to manufacture and
market their own line of equipment.
They do so in the belief that the commercial
equipment already on the market is
overpriced. They believe they can make a
great deal of money if they come up with a
cheaply manufactured product that can be
sold for substantially less than competing
products. For those that make or buy the
cut-rate merchandise, ignorance is bliss. At
least for a while.
The current brisk sales of stereo optical
sound systems has, as expected, prompted
some "whiz kids" and "basement engineers"
to "develop" optical stereo sound systems.
Ask Questions
I suggest that such bargain-priced equipment
be regarded with a great deal of
skepticism until a number of questions are
satisfactorily answered by the builder. What
are the operating principles and design specifics
of the noise reduction circuits, if they
are included in the system? How is the center
channel derived? How is main-to-surround
channel crosstalk dealt with?
Can full documentation on system performance
characteristics be supplied? These
characteristics should include output levels,
input and output impedances, the type of
equalizer if included, operating temperature
range, provision for changeover and automation
interface, whether or not there is a
four channel volume control and how accurately
it tracks from one channel to the
next. What is the warrantee policy? Where
will the manufacturer be when the equipment
fails as it eventually must according
to Murphy's Law?
If you do not even understand these
questions, I suggest you are in a vei^
poor position to judge the merits of one
sound system against another, let alone
design your own component system. It is
unfortunate thai the exhibition industry
does not have an impartial testing lab that
could issue accurate, comprehensive reports
on how various pieces of equipment measure
up to their published specifications.
Caveat Emptor!
Continuing on the same topic in a slightly
different vein, I can imagine many possible
motivations behind installing an optical
stereo system, ranging from the desire
to provide the best possible sound in one's
theatre on a permanent basis to merely being
able to advertise X number of speakers
for the showing of a particular feature.
Both reasons are based on the desire to
get a competitive edge. It seems to me that
the former motivation is the most valid
and, ultimately, the most productive, while
the latter I see as being potentially counterproductive.
Continued on following page
Screen Frames of all Types
w^ Speaker Siands ^C^.
Springs for Lacing ^^
NICK MULONE & SON
PITTSBURGH ST. CHESWICK, PA. 15M4
Phone (412) 274-6646
See Your Theatre Supply Dealer
- HflVES SUPPLIES IT flU-^-
Projectors, Soundheads, Theatre Chairs,
Wall Fabrics, Platters, Xenon Lamps
New and Used Equipment Available
HAYES EQUIPMENT & SUPPLY CO.
6600 Joy Rood East Syracuse, N. Y. 13057 Tel. 315-432-1901
\^^
Your Complete Theatre Supply Dealer
25

Understanding
SVA-
Continued from preceding page
If the motivation is a desire to get really
good sound into the theatre, one should be
willing to accept the recommendations of
the installing engineer as to what equipment
and what modifications to the auditorium
will be required to achieve the best results.
The latter reason leads to the imposition
of impossible constraints,
financial or otherwise,
which doom the project from the very
beginning. Unless the results achieved are
e.xcelknt, the future advertising value of
your multi-kilobuck stereo system will be
minimal or zero.
Lest it be assumed that exceptional re-
QGLDBE
^^^H IlCKf T COWPANV
AUTOMATIC
COMPUTERIZED
ADMISSION
SYSTEM
Instantaneously Reports
All Transactions From
A Central Computer
Up to
12 ticket selling
stations may be v*/ired to a
central computer
^ Totals and records
transactions separately,
cumulatively, and hourly
9 Bright display shows
transaction total, cash
received and change given
^ All keystations programmed
from a single location
9 Monitor any sales location
from your desk!
• Globe has individual
computer controls for single
and double selling stations
See Globe at the NATO Show
Booth 138
GLDBE
suits are not necessary, I would like to remind
you that the leisure-time market is
much more competitive than it was 15 or
20 years ago. Therefore, the dollars will
flow to where the public gets the most enjoyment
per dollar spent.
It also follows that the public is being
educated to ever higher qualitative standards.
In other words, their tastes have
changed and they expect quite a bit more
than what formerly was acceptable. It seems
obvious to me that those exhibitors who put
showmanship in the auditorium of their
theatres will survive, while those that limit
"showmanship" to advertising and do-dads
hung above the candy counter are headed
for oblivion.
Definition of Terms
It occurs to me that a few definitions
of terms would be appropriate in order to
make sure we all are talking about ihc
same thing when we say "high fidelity stereophonic
sound." A dictionary definition of
stereophonic might read: "Giving, relating
to or being a three dimensional effect of
reproduced sound."
The minimum requirements for a stereophonic
system are two microphones, two
transmission channels or recording tracks,
and two reproducing chains ending at two
speaker systems. The goal is to reproduce
sound in auditory perspective, i.e. from
the left, center, right or any intermediate
stage position and at the apparent distance
from the original source, near or far.
To accurately recreate the direction of the
apparent sound force for the greatest number
of listeners in an auditorium. Bell
Telephone Laboratories discovered (back
in 1933, mind you) that three speaker systems
are required on the stage. Still, there
is not much difference, performance-wise,
if the center speaker is fed from a separate
recording channel or fed a signal derived
by adding the left and right channels.
If the stereo effect is good, a listener will
be able to hear the instruments of the orchestra
arrayed across the
front of the theatre
and, where there are effects and dialogue
in stereo, the sound will follow the object
or actor across the screen.
Surround Sound
Do not confuse "surround sound" with
stereophonic sound. Where it is correctly
applied to augment a good stereo system,
surround sound is icing on the auditory
cake. It will provide an acoustic simulation
of the environment in the scene, enhancing
audience involvement. Getting the source
of sound to move with the action on the
screen is the main goal in a stereo installation.
If this doesn't happen when the installation
is complete, something is wrong.
A dictionary definition of high fidelity
in sound reproduction might read: "An approximately
exact reproduction of sound
achieved by the use of a wide range of
sound waves, usually from 50 to 15,000
cycles or more."
Beyond this. I would state that a high
fidelity sound system will not add any
sounds or frequencies that were not present
Continued on [Hii;e 2S
You save
dollars with
George Bachar
National Sales Mgr
Canrad-Hanovia
The development of the xenon bulb is one
of the most positive events in projection
history It not only allows full automation, it
provides more and better light on the
screen, 10-20% more. But, most important.
Xenon reduces operating costs significantly
because there are no moving parts
to wear out.
A quick look at a comparison of cost reveals
a 40-50% savings in operating costs for
Xenon bulbs over Carbon Arcs.
Big Yearly Cost Saving
8mm Carbon
(a> 70 Amps Save
versus ^^^^ „^
Lume-X 1600 W Xenon $906.00
13.6mm Carbon
(H; 150 Amps
versus
X-60C 4000W Xenon
llmm Carbon
(a 110 Amps
versus
X-60C 3000W Xenon
Save
$1968,00
Save
$1418.00
Savings like this, plus one of the best bulb
warranties available today should make any
exhibitor think twice before ordering the
next batch of Carbons, Our entire line of
bulbs carry 100% credit should one fail at
less than one half its rated life and our bulbs
are completely interchangeable with other
manufacturers.
Let us share our nearly fifty years of experience
in the industry with you. Call or write
and we will send you the full details on all
the above money-saving facts.
HRnOUIR
See your local dealer
The MODERN THEATRE SECTION

No money down.
25°/o trade-in allowance.
5-year projector warranty.
The Big three
replacement trade-in plan
hs^ everything
Our plan is simple. Give us your present
eqniipment, no matter what age or condition,
and we'll provide you with the VIP-35 system
that fits your operation. There's no money
down and your old equipment represents a
25% payment.
You won't miss a single showing while installing
the new equipment, because the VIP-35 is
pre-assembled, pre-wired and pre-screen
tested. Installation takes less than 9 hours.
Automation and reduced maintenance costs
are important savings. Don't pass them up.
With the VIP-35, multi-theatre operations can
be operated conveniently and economically
With half the moving parts of other projectors,
maintenance is cut to the bare minimum.
And to top it off, the Big Three offers a 5 year
projector warranty That's the best you can get.
Your increased cash flow can make the payments
The best times three
CANRAD-HANOVIA
BALLANTYNE
STRONG
See your local dealer.
30X0FFICE :: October 16, 1978

Understanding
SVA-
Continued from page 26
in the original sound before it reached the
microphone. Also, all frequencies, from the
deepest bass to the highest treble, should
be transmitted with no change in their
relative strengths or loudness.
Implicit in the term high fidelity is the
ability to recreate original loudness levels
such as those found in loud orchestral
music or heavy sound effects. It is unfortunate,
but true, that many existing theatre
amplifiers and loudspeakers fall far short
of the requirements for high fidelity reproduction.
They fail because they either cannot
provide uniform, wide frequency response,
or they are not sufficiently powerful
to provide realistic sound levels. Many
theatre loudspeakers and amplifiers most
certainly introduce too much distortion to
be considered high fidelity equipment. In
the case of speakers, their power handling
capacity usually is insufficient, resulting in
blown drivers.
Once a patron becomes accustomed to
true high fidelity sound, nothing short of
this standard will be good enough. I suggest
that if you don't have an excellent
system to listen to. go to a live orchestral
concert and try to imagine that sound in
your theatre. The sound from a properly
designed and installed system will be nearly
indistinguishable from a live performance.
A dictionary definition of acoustics
might read: "The qualities of a room (or
theatre auditorium) that have to do with
how clearly sounds can be transmitted in
it. Also, the science of auditory sound."
Expanding on this definition, the acoustics
of a room are affected by the absorbability
and distribution of the materials
contained in the room, the shape of the
room, the shape of objects in the room or
on its
walls and even by something as subtle
as the relative humidity of the air contained
in the room.
The important quality in the study of
acoustics is reverberation time. This is the
time it takes for a steady sound to be reduced
to one millionth of its original power
after the source is turned off.
The optimum reverberation time for a
given room will vary depending on what
we want to use the room for. The reverberation
time suitable for organ music in a
cathedral would be totally inappropriate for
an office building. By the same token, motion
picture theatre acoustics have to be
planned to achieve the proper reverberation
time for each portion of the sound spectrum
while avoiding echos. concentrated reflections,
standing waves and other undesirable
effects.
IK
The KNEISLEY Lamphouse to
Remember when Equipping Your Theatre,
XENEX
* It's moderately priced, ruggedly constructed.
Clean styling. Complete rear instrument panel.
Access to inferior through full hinged doors.
Adjustable nose cone. Heavy duty igniter.
* Horizontal lamp and 14 inch dichroic coated,
glass reflector provide greater light pickup and
excellent screen coverage. Focusing and beam
controls provided.
* Accommodates 1000 through 4000 watt Xenon
Lamps for indoor and outdoor screens up to
125 feet wide.
* Magnetic arc stabilization properly positions
arc tail flame around anode, increasing lamp
life.
* Blower cooled. Manual ignition and manual
douser are standord. Automatic ignition optional.
KNEISLEY ELEaRIC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620
Requirements Differ
It should be noted that the requirements
for a stereo theatre will differ from the
requirements for a mono theatre because
the former case includes an extra factor.
The ability of a listener to hear the direction
of the sound source takes precedence.
Good acoustics are achieved only by proper
design and these requirements go far beyond
mere noise reduction. If no consideration
has been given to acoustics in the design
of an auditorium, it should not be surprising
to see patrons with puzzled expressions
on their faces lean toward their neighbors
and whisper, "What did he say?"
I sense a tendency to regard an optical
stereo system as a "magic box" which, all
by itself, will produce oceans of thrilling
sound. I can understand the desire to get
the most benefit for the least cost, but if
this involves hampering the operation of
the "magic box" with inadequate soundheads,
power amplifiers, speakers and
acoustics, then exhibitors might be better i
off investing the money in a savings account.
This would be more profitable.
No one would put leg-irons on a thoroughbred
horse and expect him to win the
Kentucky Derby. The exhibitor's maxim
regarding theatre sound, as well as all other
aspects of theatre operation, should be: "If
it is worth doing, it is worth doing well."
Or. more appropriately. "There never may
be enough money to do it right, but there
always is enough to do it over."
John T. Sery is the president of Cinema
Systems. Inc., a theatre equipment and supply
dealer based in Minneapolis. Minn.
IMPROVE YOUR THEATRE
AND YOU
IMPROVE YOUR BUSINESS
The MODERN THEATRE SECTION

D-fault pictures
hocus-focus
finable for the first time with the
redible new Cinelux Ultra IVI.C. Lens
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Distributed by
SCHNEIDER

Projection and Sound
Motion Picture
Test Films Provide
Accurate Analysis of Screen Image
The following article is reproduced with
the permission of Eastman Kodak Company.
It originally appeared in a series
ance of their projection system on the somewhat
subjective qualities of the particular
release print being shown.
This is not to say that projection prints
are generally lacking in photographic and/
called "Film Notes for the Reel People."
A subscription to "Notes" is available free
from Eastman Kodak Co., Dept. 642. 343 or sound reproduction quality, but rather
State Street, Rochester, N.Y. 14650.
In exhibition's day-to-day operation, questions
they are not designed or intended to permit
an accurate evaluation of projection system
about screen image quality and sound performance. Release prints are, in fact,
reproduction are bound to come up. Normally,
products of a complex manufacturing process
and can provide a very high level of
theatre personnel judge the
perform-
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quality for both picture and sound reproduction.
The purpose of the pictorial content of a
release print is to convey the producer's
story. As such, the print does not necessarily
have to contain high resolution detail
or yield an exceedingly steady image on the
screen. Consequently, a test device—whether
film, instrument or meter—must be designed
to measure and evaluate projection
equipment accurately and with a high degree
of precision.
There are two main classifications of test
films: subjective—that permit visual and
aural evaluation, and quantitative (objective)—that
permit a "scientific" evaluation
when used with suitable meters and other
measuring instruments.
Some test films incorporate both means
of evaluation. For this article, we are concerned
mainly with those test films that can
be used conveniently in the theatre for a
subjective evaluation of your projection system.
However, most sound test films provide
a quantitative evaluation and require
additional equipment for proper use in your
booth.
Why Test Films?
You might ask the question, "What am
I going to look for that I can't see in the
image of a regular release print?" First of
all, since a release print contains the photographic
and sound representation of a director's
artistic creation, the image on the
film has only to fulfill those requirements.
The background need not be in focus and
movement across the entire screen is sporadic.
In such a case, how can you know
if the screen image is in sharp focus, or
equally focused on both edges'? How much
of the vertical image unsteadiness is built
into the print?
Is your projector causing the problem?
What causes the mushy sound in the high
frequencies, or a loss of volume along with
constant hissing? Is the print badly scratched
in the soundtrack area, or, if magnetic,
has it been near some magnetic field? Or
is the trouble perhaps somewhere in the
sound system?
These gnawing uncertainties can be easily
relieved by using a test film whose image
is designed to be as sharp as the current
state of the art permits. A test film's image
positioning from frame to frame varies only
to the extent of the capability of the equipment
on which it was manufactured.
A sound test film with known frequencies,
recorded to provide equal response,
or a film that accurately determines the position
of your scanning beam slit or magnetic
heads in relation to the soundtrack
also can relieve uncertainties. Many films
of this nature have been designed and are
available to help you diagnose projection
and sound problems with a minimum of effort
and expense.
Specific subjective test films can help you
evaluate the following common problems
in a projection system: optical performance,
alignment (projector to screen),
screen masking vs. image size (aperture
plate size), effects of the projection angle
Continued on page 32
The MODERN THEATRE SECTION

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YU*""
,ou VOUcanca«-;-7o:seope«.-
c^""Sou >a«pt>ouse W^leoW,
' otaan»
NATO Show
in Booth 25
^:SrpefcrS-as-VOO.
theatres, V^as
soles Oori>
XOFnCE October 16, 1978

SMPTE Test Films-
Continued from page 30
(horizontal and vertical), vertical unsteadiness,
horizontal weave, frequency response,
scanning beam alignment and scanning
beam uniformity.
For those in management or nontechnical
situations, a test film is available that
can provide a rather simple evaluation of
the general performance of a projection
system. The film is designated as 35mi)i
Siibjeclive Picture Test Film (SMPTE No.
P35-MR), and is fully described in the
SMPTE Recommended Practice RP 33.
As shown in figure 1, the film is supplied
in two parts. A sound narration accompanies
the visual text and describes the
evaluation procedure. The focus test target
contains a checkerboard background pattern
to facilitate evaluation of overall focus.
Special design areas on the edges and at
the
top and bottom provide a quick check of
image steadiness and weave.
Color Zone Target
The second section, or color zone target,
clearly shows the actual area of the film
image being projected on the screen and is
used to determine the aspect ratio or size of
the projector aperture plate opening. Wrong
combinations can result in significant portions
of the film image being deleted from
the screen.
With all visual image test films, there is
a temptation to make up short loops so the
image can remain on the screen long
enough to permit a leisurely evaluation. In
most cases, we do not recommend this practice
because the satisfactory performance of
film during projection depends a great deal
on a sufficient recovery period after it has
been subjected to the high heat energy
emitted from most projection lamps.
Continuous projection of a short loop
prevents proper recovery and may affect
the performance of the film and hence the
quality of the screen image. With sound
test films, where only the soundtrack is important,
loops can be used without a problem.
Test Film Orientation
Any picture test film that is to be used to
evaluate the quality of the projected screen
image should be strictly maintained as specified
in SMPTE Recommended Practice RP
39-1970, Specifications for Maintaining an
Emiilsion-In Orientation on Theatrical Release
Prints. Film wound tightly and emulsion-out
on small cores can develop internal
stresses that cause screen image problems,
so all SMPTE picture test films are supplied
to the user wound tail-out and emulsionin.
Before use, they sould be rewound emulsion-in
on a three-inch core, or on a reel
having at least a three-inch hub diameter.
In some older projectors, the projection of
film coming off the supply reel in a clockwise
rotation may cause some film problems
due to a narrow film magazine opening
and/ or the location of the upper rollers.
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32 The MODERN THEATRE SECTION

i
A

SMPTE Test Films-
Continued from preceding page
the evaluation of the ultimate ability of the
system to reproduce (on the screen) the
information contained in the film image.
This evaluation can be realistically
achieved because most of the heat energy
from the lamphouse that could affect the
screen image quality is transmitted, rather
than absorbed, by the very thin dye image.
The top layer alone is used so that the precise
detail in the original test pattern can
be recorded on the film.
The background consists of precisely
made checkerboard squares that provide for
about 50 per cent absorption of the incident
radiant energy. This value corresponds
closely to an average scene in a release
print. Because of the several aspect ratios
that have become popular in recent years,
it seemed more practical to have an even
number (200) of squares placed along the
width of the pattern since that dimension
varies very little, regardless of the aspect
ratio chosen for projection.
The design proved worthwhile because it
was the custom some years ago to specify
vertical unsteadiness as a percentage of the
screen width. This means that vertical movement
equal to one square is 0.5 per cent of
the screen width. To be more accurate,
however, the following table shows the actual
percentage that one square represents
of each of the various image heiahts. Di-
YOU CAN
BEON
SCREEN
i» IN FOUR
HOURS
with the
35mm
A.V.E.
Super 6000
A
Figure 2. The 35mm Projector Alignment
& Image Quality Test Film.
mensions given are from American National
Standards Institute (ANSI) PH22.195
(1977).
By placing some object, such as a mike
stand, near the screen to cast a sharp shadow
on the image adjacent to a square, it is
easy to determine how much the square is
moving. Lefs say that you are using the
test film with an aperture plate designed
for 1.85:1 widescreen projection. On observing
th
This popular 35mm theatre projector is making
headlines with the mini theatre owner. Installation
is fast, required floor space is minimal and
the price is right. Special features include:
• Plug-In installation
• Each projector has
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• Long life xenon light source
• Low operating cost
Sound reproduction is excellent with the exclusive
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a matter of fact, we know of only one or
two installations that are able to produce
this kind of optical performance. Reports
from many users of the RP-40 test film indicate
that 56 lines per millimeter is readily
achievable and, in some cases, 68 lines per
millimeter have been observed. A system
that cannot achieve at least 48 lines per
millimeter should be thoroughly checked
for optical and mechanical performance.
The 35nim film is somewhat more complex
than similar test films designed for
other formats. The complex design was
necessary to include the many wide-screen
ratios that have become popular. Currently,
it would appear that the 1.85:1 version is
the most popular, along with some Cinema-
Scope releases at 2.25:1.
It should be noted, however, that a feature
release designed to be shown in a widescreen
format can also be scheduled for
TV viewing and therefore contain a fullframe
image that is completely usable. This
provision is made so that eventual TV release
will not require reprinting to prevent
the loss of image width but still provide
the necessary image height for the TV
screen. The typical TV receiver has a picture
aspect ratio of about 1.33:1 which is
similar to the regular sound movie format.
Why
Wagner?
let your
youngest
part-timer
answer that!
To delciiiiiiw how much the pailein is moving,
place a mike stand near the screen to
cast a shadow on the image.
The horizontal or vertical lines at the
top, bottom and sides of the test pattern
indicate the size of the film image being
projected. The numbers, expressed as decimal
parts of one inch (825 = 0.825), give
the actual dimensions of that image.
While there has never been an established
limit for allowable film image cutoff, a
value of 10 per cent is generally regarded as
the outer limit, particularly if it includes
both the width and the height. For instance,
if you are projecting a wide-screen release
with a 2.35:1 ratio and are using the proper
aperture plate and backup lens, you
should see the entire test pattern on the
screen. The lower screen edges should show
the figure "839" and should include the arrows
that indicate the projector aperture
width.
Likewise, the top and bottom of the
screen should just reveal the lines marked
We believe your copy board should be
a helper, not a nuisance. So we design
Wagner letters and marquees any
unskilled employee can handle for you.
Guaranteed unbreakable.
New Wagner Super Plus
black letters are indestructable, and we
guarantee it. Color letters are virtually
unbreakable, too. Won't chip, scratch,
or fade. Choose from stainless steel
frame marquees with unbreakable
backgrounds or economical Enduronamel
panels.
Fool-proof changes.
Wagner letters' exclusive slotted design
means no clips, no hooks, no possible
upside down or backward mounting.
And no freezing to the track—even
when it's zero.
A helping hand.
Wagner's mechanical hand works like
fingers that mount messages quickly,
conveniently up to 22 feet. No ladders.
Wagner.
Call your theatre supplier for immediate
delivery.
National
ELECTRICAL SIGN PRODUCTS
3100 Hirsch Street
Melrose Park. Illinois bOlbO
3Ui
Cont,
following page
BOXOFFICE :: October 16. 1978

AN "OLD"
INNOVATION
Since 1934. theatre owners have used
Heyer Shultz metal arc lamp
reflectors and avoided the hazards of
glass reflector breakage caused by
poorly ventilated lamp houses,
improper start-up. thermal shock
or other accidents.
Heyer Shultz metal arc lamp
reflectors are available from stock
for the following lamp houses:
Ashcraft. Ballantyne, Brenkert.
Eastman, Forest. Morelile
Motiograph, National, Peerless,
RCA, Simplex, and Strong.
For further information contact
vour local dealer, or:
a division of Special Optii
Box 163. Lillle Falls, N| 07424. fZOI) 785-4015
SMPTE Test
Films-
Continued from preceding page
700." If the verrical lines marked '745,"
or the horizontal lines marked "640" cannot
be seen, you are losing more than 10
per cent of the film image width or height.
Complete instructions that accompany each
reel describe the uses and scope of this
film.
At the present time, a 16mm version of
RP 40 is being manufactured. It is best described
in the proposed SMPTE document,
Recommended Practice RP 82. Because
only one projector aperture size (0.284 x
0.380 inches) is generally used for 16mm
projection, the design is simplified but its
usefulness is not.
The horizontal and vertical lines at the
edges of this chart express loss of image
size directly in per cent. 'When projected
with the proper lens, aperture plate and
screen masking, the full test pattern should
be seen on the screen. As with RP 40. the
resolution charts used in RP 82 contain up
to 80 lines per millimeter to enable you to
make direct comparison with the performance
of other projection systems.
Unlike large 35mm theatrical installations,
however, the low heat energy levels
often found in 16mm projectors make it
possible to attain 80 lines per millimeter
resolution on the screen. As the heat energy
increases on the film (especially with xenon
or carbon arc lamps), the probability of
seeing 80 lines in the screen image diminishes.
Since there is
only one film image height
to contend with, the background contains
100 squares vertically to simplify measurement
of vertical unsteadiness ( 1 square = 1
per cent). Horizontal and vertical wedges
(in increments of 0.2 per cent) have been
added around the central resolution chart to
facilitate these quantitative measurements.
Currently under design consideration and
approval is a 70mm test film that resembles
the RP 82 (16mm) and RP 40 (35mm)
versions. Again, since there is only one film
image size in current use for 70mm theatrical
projection, the test pattern will be
simplified, yet will contain all necessary information.
Also to be available in the future is a
quantitative 35mm test film to measure
stray light hitting the screen during actual
projection. The significance of this proposed
test film lies in the fact that, under certain
conditions, the screen image itself contributes
to the unwanted stray light.
Sound Test Films
With the exception of the Buzz Track
Test Films, most sound test films are designed
for quantitative measurements using
suitable meters. Each film has a specific
function and is clearly described in the
SMPTE catalog, SMPTE Test Materials for
Motion Pictures and Television.
Sound test films are divided into two
categories: photographic (or optical) and
magnetic. Both categories contain several
films designed for checking specific elements
of a sound system. Here is a brief
description of each.
BUZZ TRACK TEST FILM; A photographic
sound film designed to determine
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The MODERN THEATRE SECTION

the proper lateral placement of the scanning
beam slit in relation to the soundtrack during
film travel. The test track is opaque
with a square wave record of 300 Hz on
the inside edge and a 1000 Hz record on
the outside edge. When the scanning beam
is correctly placed, no sound will be heard.
If the scanning beam is too far from the
film edge, the 300 Hz tone will be heard
and if it is too close, the 1000 Hz tone
will be heard. This film does not need
measuring instruments because it is subjective
in design.
SCANNING BEAM TEST FILM: A
photographic sound film designed to check
the uniformity of illumination across the
scanning slit. The soundtrack contains a
New
aRO 8PERF
spLicer:
0.003-inch-wide variable-area record of 1
kHz frequency which travels at a uniform
rate across the width of the soundtrack. A
suitable meter, such as the Standard Volume
Indicator, is needed for use with this
test film.
MULTIFREQUENCY TEST FILM: A
photographic sound film, available in either
16mm or 35mm, designed to establish proper
frequency response. A suitable meter is
necessary to make full use of this film. A
similar film is available for testing magnetic
sound systems.
SIGNAL LEVEL TEST FILM: This
photographic sound film also is available
in either 16mm or 35mm and is designed
for measuring and balancing the power output
level of a motion picture sound reproducer.
An output level meter is necessary
when using this film. Similar films are
available for 16mm and 35mm magnetic
sound systems.
Continued on following; page
Covers two 35inin frames
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Make invisible splices
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Energy Wizard Oxygen Control Unit
Promises to Save Exhibitors Money
The Energy Wizard, Mel C. Glatz & Associates
new energy-saving heating and
coohng system, was developed specifically
for motion picture theatres to eliminate energy
waste expended to heat or cool an
auditorium in off-hours and low attendance
periods.
The Energy Wizard controls the quantity
of outside air that is brought into a heating
or cooling system while complying with all
building and ventilating codes. The amount
of outside air the system brings in depends
on the number of patrons in an auditorium
and insures that the oxygen content is above
the required OSH.'K minimum.
The device has been under development
and test for approximately two years and
the firm reports that it has proven extremely
effective. The Energy Wizard can save
up to 52 per cent on fuel bills, depending
77;;.v Energy Wizard control panel is mounted
in the lioiisin^ of a rooftop heating, ventilating
and air conditioning unit.
IVires run
to the sensor which has been mounted in
the return air duct.
upon the climate and exposure to the sun.
In humid areas, such as the South, even
greater savings can be expected.
In most regions, the Energy Wizard
should save a minimum of $900 per year
in each 250-seat auditorium, the firm reports.
The larger the seating capacity and/
or the more extreme the winter and summer,
the greater the potential savings.
The firm reports that the device is a wellengineered
piece of sophisticated equipment
which can be retrofitted into most
modern heating, ventilating and air conditioning
systems. The Energy Wizard is more
effective and easier to install during new
construction.
The units are built on the basis of an
electronic oxygen sensor with the jwwer
output of the sensor boosted by a solid state
amplifier to control it to a very fine degree
of accuracy. Under normal conditions, the
Energy Wizard systems should pay for
themselves in seven to eight months in most
locations. One Energy Wizard will handle
most auditoriums and savings increase as
the size of the auditorium increases.
This Energy Wizard control panel has been
mounted in an office. Below the control
panel is the sensor device and housing. Inside
the control panel is the control wiring
and a complex, solid state amplifier that
boosts the sensor's impidses.
Units presently are in operation in California.
Missouri, Wyoming and Colorado.
In some parts of the country, new laws are
pending which may allow partial or total
deduction on the purchase and installation
of the Energy Wizard system.
"The federal energy department is making
exhaustive tests across the nation on all
t> pes of buildings. This is one effective way
that the motion picture industry can contribute
to the national energy conservation
program while adding substantially to its
profit column each year," a company
spokesman said.
For more information on the Energy
Wizard system, use the Reader's Service
card on pages 55 and 56.
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Altec Theotre Sound Systems

Hugin Modular 100 Registers
Are Designed for Theatre Use
Mann's Theatres, owners of 300 motion
picture theatres including the famous
Mann's Chinese Theatre (formerly Grauman's
Chinese Theatre) in Hollywood, has
purchased specially designed "entertainment
machines" designed and made by Hugin
Cash Registers, Inc.
Hugin. which is a wholly-owned subsidiary
of Hugin Kassarcgister AB of Sweden
and reporledl> the ^ccond largest manufacturer
of cash register systems in the world,
has been manufacturing registers for 50
years.
As theatres progressed from one-screen
operations to multiple auditorium complexes,
Mann's found that they had outgrown
the ticket issuing machines formerly
used and needed more sophisticated units
to replace them. In response to Mann's request,
Hugin engineers researched and developed
a workable solution.
Collaborating with the Hugin staff in
Sweden, the company developed a prototype
modular system, the Hugin 100. Under
this system, one keyboard pad and three
printers may be employed. One printer is
used for each screen and prints on different
color receipts to identify each theatre. As
many as six printers can be used to accommodate
six auditoriums within a theatre.
Hugin spokesmen report that the separate
components of the modular Hugin 100 are
particularly efficient for multi-screen theatres,
because tickets need not be pre-printed.
The machine does all the necessary
printing on the spot.
Over 200 Hugin mechanicals currently
arc in use in Mann's Theatres throughout
ilie U.S. Mann's initial order for the modulars
was for three pads and nine printers
with plans to install more units as theatres
convert to multi-plexes.
According to Dick Combs of Mann's, "In
one of our tri-plex theatres, this system will
pay for itself in nine to 13 months. It is
easy to change the ticket price, and customers
never have to wait for the ticket.
The Hugin 100 is the fastest piece of equipment
on the market today for theatres."
Mann's Theatres also has contracted for
50 Hugin B-2 cash registers for use in its
concession areas. For more information on
the Hugin line of cash registers and ticket
issuing machines, use the Reader's Service
card on pages 55 and 56.
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Telephone (303) 238-6534
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Conlinued from preceding page
Gold Medal Products Offers
Non-Dairy Italian ice Mix
Italian Ice. said to be a refreshing and
fruit\' non-dairy sherbet recently was introduced
by Gold Medal Products Co. Lemon,
lime, orange and strawberry flavors are
available.
Gold Medafs Italian Ice Mix and any
soft-serve machine are all that is needed to
make this frozen dessert which costs about
four cents for a five-ounce serving. A carton
of the powdered mix is poured into a
half-gallon of water, stirred until dissolved,
then enough water is added to make one
gallon. This is stirred again and then left
to set for a few minutes to "wet out" the
stabilizer. The product is then stirred again
and poured into the soft-serve machine.
The cost per gallon of the mix is about
$1.50. Gold Medal reports that, with a 44
per cent overrun, this gallon will yield 184
liquid ounces of frozen product.
The mix is packed 12 cartons per case
in light weight containers for inexpensive
shipping and easy storage. For more information,
use the Reader's Service card on
pages 55 and 56.
Dubinsky Circuit Celebrates
50th LP270 Platter Purchase
The electronics division of Drive-In Theatre
Mfg. Co., Inc., announced that 50 of
their LP270 three platter film systems recently
were installed in
the Dubinsky Brothers
circuit.
Irv
Dubinsky of Dubinsky Brothers Theatres
is celebrating his golden (fiftieth) platter
purchase and installation from Drive-In
Theatre Mfg. Co. Slipper Theatre Supply
of Omaha, Neb., negotiated all sales arrangements
and John Ryan and Gary Peterson
of that company handled the installations.
Both Ryan and Peterson reportedly are
pleased with the ease and speed of installation
and the minimum amount of maintenance
the LP270 requires. The golden anniversary
platter was installed in the State
Theatre at Fort Madison, Iowa.
Drive-In Theatre Mfg. Co. offered Dubinsky
a platter on a trial basis in 1975
which was installed in the Stuart Theatre
at Lincoln, Neb. This platter system, which
has never been removed, is now among 15
systems in operation in that city.
Dubinsky, better known as "Mr. Show
Business," started his showmanship career
during the tent-show days and has presented
motion pictures to the public since the
era of silent films. Dubinsky Brothers Theatres
was organized in 1950 with three
theatres. The organization now has 85
screens in Missouri, Nebraska, Iowa, Minnesota,
North Dakota and Illinois. Dubinsky
is said to be very optimistic about the
future of the circuit and the LP270 is included
in his plans. He advises that LP270
problems have been few and has never had
a dark screen in his circuit due to a platter
system failure.
The electronics division of Drive-In Theatre
Mfg. Co. reportedly is proud of its record
with Dubinsky and with the excellent
cooperation of Slipper Theatre Supply.
A unique film transport system permitting
unattended and continuous operation
without rethreading.
Find out more from .
Western Service & Suppiv. \n<
2100 Stout St. 'Denver. CO So:()l
[^
PROJECTION
and
SOUND
in November's
MODERN THEATRE
COMPLETE CHANGEABLE
dler
SUPPLIER
SNAP-LOK & SLOTTED LETTERS >
SIZES FROM 4" TO 3]
FLAT LETTERS (PRONTO)
OR 3 DIMENSIONAL
SIZES FROM 3 " TO 24"
for information call toll free (800) 421-1256
in California call collect (213) 321-5641
14824 S. Main St., Gardena, Co. 90248
(write for our free catalog today)
The MODERN THEATRE SECTION

I
I persons
I
prehended
j
that,
;
shoplifters
!
It
I that
the escalation in the number of shop-
between the ages of 18 and 29 may
i
lifters
—
New Patriot Popcorn Machine
Is Introduced by Star Mfg.
Star Manufacturing Co. recently introduced
its new model 89P Patriot 14-ouncc
popcorn machine. The unit's All-American
styling reportedly builds impulse sales.
Features include a 1.800-watt cast aluminum
kettle with a stainless steel shell that
pops 325 one-oimce servings per hour.
Cornado Popper Improvements
Announced by Gold Medal Co.
J. C. Evans, vice-president of Gold Medal
Products Co., recently reported that there
have been many improvements in the firm's
Cornado poppers.
The kettle popping capacity has been increased
from 24 ounces to 28 ounces. The
17 per cent increase over previous Cornados,
coupled with a popping cycle of
more cubic ounces of popped corn than
many 32-ounce kettles.
A replaceable ring-type Chromalox heating
element has been affixed to the kettles
by first applying heat-transfer cement to a
thick aluminum heat diffuser plate. This is
then affixed to the kettle. Evans reports that
this method eliminates the problems associated
with steel kettles while affording the
advantages associated with aluminum heat
conduction capabilities.
All Cornado electric poppers are inspected
and approved by Underwriters Laboratory
and the National Sanitation Foundation.
For those concession counters built by
custom cabinet makers to match a decor
theme. Gold Medal will affix a matching
Formica laminated plastic board on the
front and sides of the Cornado Popcorn Bar
at no cost. Simply provide the brand name
of th; lamirated plastic your counter uses
and the pattern number. For more information,
use the Reader's Service card on
page 55 and 56.
More New Products on joilowiiii; page
colorful silk screen signs on three sides, a
corn freshener lamp, a heated corn pan, a
one year parts and labor warranty, removable
plexiglass doors and a six-foot lead-in
cord.
The optional matching base (model
19PBP) converts the counter model popper
to a floor model. The base includes a corn
bin. storage shelves and casters. It is blue
with a red, white and blue popcorn sign on
the front panel. The popper operates at
2,130 watts, 120 volts AC. and measures
28 X 24 X 31 inches high, 64 inches when
mounted on the base. The unit is U.L. and
N.S.F. approved. For more information,
us^ the Reader's Service card on pages 55
and 56.
Average Age of Shoplifters
Moves Upward in Population
The age of shoplifters is moving upward.
Commercial Service Systems, Inc., notes that
in the 18 to 29 year-old bracket
were responsible for 33.1 per cent of apshoplifting
incidents in 1977
28.7 per cent were between the ages of
12 and 17. The surveying organization adds
until 1975, the largest number of
were found to be in the younger
i age category.
is suggested by Commercial Services
be linked to the "informal handling" of the
younger population element.
i THEATRE DESIGN EXPERTS f
^ . NEW THEATRE DESIGN S
M- . REMODELING THEATRES H^
S
. DIVISION OR MULTIPLEXING THEATRES S
•^ . SNACK BAR LAYOUT %
. COLOR COORDINATION AND DECOR j|:
.
^ HARDTOP AND DRIVE-IN THEATRES ^
"^ Over 35 years experience and more than 500 projects in the i^
j^ past ten years ^
^
^
Our know-how, experience and economies more than pay the
4»r cost of our services.
COMPLETE DESIGN AND ENGINEERING SERVICE
is
OR
•^
CONSULTANTS TO YOUR ARCHITECTS
AND ASSOCIATES
:p:
1550 Dover St., Suite 5 • Lakewood, Colorado 80215
^ Telephone: (303) 238-6415
BOXOFFICE :: October 16, 1978 43

New Products-
Continued from preceding page
Goiisano Named Sales Manager
For Lack and Mohawk Carpets
David L. Shapiro, president of Lack Carpet
Co., Inc., recently announced the promotion
of John C. Goiisano to contract
sales manager for its Mohawk Carpet division.
He will be responsible for non-residential
sales for both Lack of New York
and Lack of Pennsylvania.
Goiisano was appointed field sales manager
for the New York and New Jersey territories
in 1977 following 15 years of sales
experience with the firm. He will work out
of Lack headquarters in Brooklyn.
Back-hauling Program Results
in Discounted Freight Rates
Bally Case & Cooler, Inc., recently announced
a reduction in freight rates for
delivery of its modular panels, refrigeration
systems and accessories for prefabricated
walk-in coolers and buildings. For much of
the nation, the reduction will vary from 5
per cent to 15 per cent. In the far west,
the reductions will reach as high as 40
per cent.
The reduced rates will be in the form
of discounts from published tariff schedules.
The discount applies only to shipments
made by Bally's own fleet, not to common
carrier shipments, and there are no discounts
within a 65 mile radius of the company's
Bally, Pa., plant.
A company spokesman said the prime
reason Bally is able to discount the rates
is that the company has established a successful
back-hauling operation. For more
information and a copy of the discount
schedule, use the Reader's Service card
on pages 55 and 56.
Polishing Velvets Available
From Electro-Chemical Corp.
Ecco polishing velvets are being offered
by Electro-Chemical Products Corp., it was
MATTHEWS, N. C. 28105 See Your Dealer J V
Plastic Reels^vl^)
35&16MM
THE ONLY DEPENDABLE REEL ON Rivited Const ruction
THE MARKET AS A TAKE-UP REELl
NO FLOATING HUB
So It Can't Act Erratic
6" AiUMiwuM mB mw
SJU" oJi III" StteZ C0KJ2.
SIZES UP TO 48 - REINFORCED
BEND IT -It Springs Back Into Shape
If your screen tower is down
Call us up.
Selby is standing by 24 hours a day.
(Area Code 216 659-6631)
business to get you back in business We're in fast . . . without
costly delays. We've got the men, the materials, the equipment and
more than 30 years of experience. Over 700 Selby screen
towers are in service today. They're standing because we take pride
in the product we build. So if your screen tower has gone
with the wind, get in touch soon. We know exactly what to do to
screen towers that are down and out.
Indusir
3920 Congress Parkway
Richiield, Ohio 44286
216-659-6631 (on 24-hour call)
recently announced by that firm. The velvets
are said to have a deep pile and provide
a velvet touch for dry polishing motion
picture film edges, lenses and other delicate
projection component surfaces.
Their deep pile readily absorbs dust and
both sides can be used for polishing. Individually
packaged in dust-free poly bags,
two sizes of velvets are available: style V66,
6 X 6-inches, retails for $2.35 and style
V612, 6 X 12-inches, lists for $4.15. For
more information on the Ecco polishing velvets,
use the Reader's Service card on pages
55 and 56.
Official Soft Drink Supplier
For 1980 Olympics is Coke
Fanta, a product of The Coca-Cola Co.,
will go on sale in the Soviet Union next
year as a result of
agreements signed recently
in Moscow,
U.S.S.R.
I. T. Novikov,
y^ifi^
chairman of the Organizing
Committee
"Olympiad 80" and
J. Paul Austin, chairman
of the board of
the company, said the firm was named exclusive
soft-drink supplier for the 1980
Olympic Games in Moscow where both
Fanta and Coca-Cola will be distributed.
The agreements, providing for continued
production and sale of Fanta soft-drinks in
the Soviet Union beginning in 1979, were
signed with the Soviet Foreign Trade Organization
"Sojuzplodimport."
New Jiffy Franks Distributor
Is Appointed by Curtiss Ryan
Curtiss Ryan, president of Jiffy Franks,
Inc., recently announced the appointment
of Dick Gibboney of Custom Food Services,
1347 Maple Ridge Dr., Fairborn, Ohio, as
distributor of Jiffy Frank products in the
mideast U.S.
Mix Jiffy Instant Chili and Jiffy Frank
weiners are just two of the products developed
by and packed exclusively for Jiffy
Franks, Inc.
The MODERN THEATRE SECTION

Religious Symbolism Contained
In the Legend of the Pretzel
Consider the pretzel. Simple food, salty
and snappy. But the story of the pretzel is
neither simple nor snappy.
In about the year 610, goes the legend,
a monk in a monastery in southern France
wanted to make a treat for his students. He
shaped the remnant of some bread dough
into a loop and was inspired to cross the
ends to resemble praying hands. He then
gave the dough a second twist to symbolize
the union of husband and wife and, after
flipping the twist over to touch the top
of the loop, three smaller loops were
created. These three loops symbolize the
Father, the Son and the Holy Ghost.
The original prtezel was believed to have
been coated with sugar and drew its name
from the Latin word "pretziola," which
is a small reward or prayer gift. When the
pretzel traveled to Germany, the natives
substituted salt for sugar to make it more
palatable with beer.
•NEW NAME
(^
Federal Commerce Department
Reports on Candy Consumption
Candy consumption is dropping in the
U.S. The Commerce Department reports
that the average American ate I5.4-pounds
of candy during 1977. This is believed to
be the smallest amount since the Depression
year of 1938.
The department said that the cost of
candy last year averaged at 94-ccnts per
pound compared with 84-cents per pound
in 1976 and 15.2-cents per pound in 1938.
The average American consumed aboui
240 candy bars last year which accounted
for 29 per cent of total candy sales.
U.S. Bureau of Census Report
Shows Shift in Population Age
The Bureau of Census of the U.S. Department
of Commerce reports that the rate
at which the U.S. population is growing
declined slightly again in 1976 as compared
to 1975.
America is now growing by 1,576,000
persons per year (.7 per cent) which is
650,000 persons less than in 1970 when
the annual population gain was in the vicinity
of 2'/2 million. The declining growth
rate is due to a drop of 600,000 in the
annual number of births compared with
1970.
Life expectancy is at an all-time high of
72.5 years. A female's life expectancy is
76.5 years and a male's life expectancy is
considerably lower at 68.7 years. Both birth
and death rates were at all-time lows for
the second year in a row.

Popcorn Profit Potential Affected
By Pricing, Position and Promotion
By THE POPCORN INSTITUTE
WHERE EVER THERE'S POPCORN
BUTJERFULS HAPPY TWIN design
is sure to be the crowd pieaser. Send for
samples telling us who your present supplier
is if you are interested in being a
crowd pieaser.
For complete piuducl injormation call or
write Court or Don.
Butterful,
Inc.
A Division of National Cup Co.
P.O. Box 558
Dover, Delaware 19901
Phone (302) 674-1403
FOR MORE INFORMATION
about products and services described
in this issue of Modern Theatre,
please refer to the handy postage-paid
Reader's Service Bureau card on
pages 55 and 56.
There is no concession snack on the theatre
scene today that rewards operators
more royally than popcorn. Few moviegoers
can resist the inviting aroma, the crisp,
crunchy texture and the old-fashioned goodeating
flavor of popcorn. Well over 150 million
pounds of popcorn are nibbled annually
in theatres across the country by viewers
of the silver screen.
It is difficult to put an accurate dollarvalue
figure on the popcorn thus consumed
because of the great variety of sizes and
costs of the concession servings, but the
amount is fabulous. A small, 50-cent concession
box. for instance, costs the operator
no more than about 12 or 13 cents in materials—the
popcorn, oil and the box. Even
though costs have recently risen and this
figure doesn't include employee wages or
other overhead, popcom still holds ample
room for profit.
Popcom has such potential and is such
a self-seller that any exhibitor should be
able to profit from it. There are, however,
a number of special considerations that enter
into earning maximum rewards from
popcom.
Nothing satisfies patrons more and sells
popcorn more effectively than quality.
Smart concessionaires insist on top-quality
rawcorn and popping oil and take care to
use the proper ratio of oil to corn.
The desirable hybrid kernel for popcorn
will expand from at least 32 to 38 or 40
times its original size when popped. The
better the expansion, of course, the better
the end product and the profits. While buying
the cheapest raw corn available may
appear to be economical, in reality there are
no such bargains in raw corn. An inferior
# # • < • •••••*
ff THE RETURN • #
ft of the •^
It GOLDEN PROFITS \
ft starring •
• Genuine James River Brand #
• Smith!ield Barbeque - *
• • •••••••••^
Bring throngs of hungry customers into your drive-in concession stand with
the No. 1 show-stopper James River Smithfield Barbeque. Lean meat in a savory
sauce flavored with genuine Smithfield ham. A delicious, complete meal-on-abun.
Ready in seconds; just heat, serve.
Boost check averages and customer satisfaction with James River Barbeque.
Earns better profits for you than hot dog and hamburger sales. For the best box
office reviews, serve the best-genuine Smithfield Barbeque.
And to promote your foodservice at intermission, use our special film trailers.
For more information, write:
Smithfield Ham& Products Co.
p. O. Box 487 Smithfield, Virginia 23430
The MODERN THEATRE SECTION

corn will not expand as well nor taste as
good.
Therefore, a concession operation can
make more money and serve a better product
by using the very best corn possible,
even if it means paying more per hundred
pounds. For that slightly higher initial investment,
a concessionaire can realize a
proportionately higher return in basic concession
sales. At the same time, he is building
more profit potential by serving his customers
a quality product that insures satisfaction
and repeat purchases.
Oil, of course, is another ingredient in
popping corn. Knowledgeable, profit-minded
concession operators never try to economize
by using less oil or "buying cheap."
Skimping on popping oil can only mean a
marked decrease in product volume and
therefore in sales and profits. The heat from
the oil pops the corn and it is imperative
that each kernel be completely covered. If
too little oil is used, the first popped grains
take up all the oil and the last grains pop
out small or not at all. At the same time,
the taste of the popcorn is adversely affected
by an improper ratio of oil to corn. The
recommended ratio is one part oil to three
parts corn.
Quality Considerations
Other important quality considerations
include: providing adequate heat for keeping
popped corn crisp and fresh-tasting,
maintaining the proper moisture level in raw
corn by storing it in air-tight containers and
following the manufacturer's directions for
maintenance and operation of the popping
or warming machinery.
It is most important that the equipment
is maintained at maximum efficiency. An
Made for each other. Each adds its special quality that drives people
popcorn hungry. Together, they're an irresistible combination that boosts
sales and profits, holds costs down.
SPRAY 0- GOLD
Pour on liquid
golden topping
oil with "Magic
Ingredient". Looks,
tastes, smells like
butter. No waste.
No refrigeration.
PVO International Inc.
Vegetable Oil is
TASTEE POP
The original coconut oil bar for
popping and seasoning innparts
flavor, aroma and
pop
Call your distributor or
golden color that
attracts business.
Pre-nneasured,
wrapped bars.
No refrigeration
Wlike Bresnahan 314/621 4345
3400 N Wharf • St Louis. MO 631 47
our Middle Name
Pdp andTop with
PVO's Pdpcorn^ins
efficient popping machine, operating in
peak condition, is a vital factor in the concession
operation. In spite of the great advances
that have been made in the production
of hybrid corns, it is impossible to take
advantage of maximum expansion with an
inefficient kettle. Inefficient popping equipment
can cost a concessionaire as much as
$15 to $25 in waste per hundred pounds
of raw corn. In addition, the popping
machine should always be carefully cleaned
at the close of each business day and serviced
regularly to help insure continuous
operating efficiency.
Well-trained
Staff
Almost as vital in providing quality popcorn
is a well-trained concession staff. A
little careful training will go a long way in
underwriting sales. Concession attendants
should have a good knowledge of the mechanics
of operating all popping and warming
equipment. It also is crucial that they
know how to handle the product correctly.
Instruct them in using the popcorn scoop
so that the tender kernels are not broken.
Teach them how to fill—not jam—containers.
Above all, make sure they follow the
"first in, first out" rule for selling popcorn:
I boxes should be laid flat on the warming
f surface and sold from bottom to top. This
way, all the corn sold is consistently crisp
and warm.
I
Continued on following page
BOXOFFICE :: October 16, 1978

CRETORS
PRESIDENT
PR 32 G6 (gas) or
PR 32 E6 (electric)
Capacity: 32-oz. (Also
available in 20-oz.)
Dimensions: 72" long
X 24" deep x 54" high.
Gas Model: Bottled
or natural gas
Electric Model Voltage:
115/208 or 115/230
Cretors President
will nickel and
dime you to $90
an hour.
Hot Popcorn. 15C a box. What a great way
to make $90 an hour.
Cretors President pops over 600 bags of
delicious, piping hot popcorn every hour. Sell it for
15C a box, and in just an hour you'll have over
$90 in the cash register. And Cretors President
is so durable, so well-built that you can
expect that kind of output hour
after hour, year after year.
The President features a stainless steel interior and is
set in an extruded aluminum frame with dramatic front and
side panels. (You can even order formica to match or contrast
your existing counter at a small additional charge.)
Cretors unique Cornditioner, push-button seasoning
pump and finger tip controls combine to make the President
ideal for any high-traffic, high-volume operation.
Cretors President is quite a machine when you think
about it. It's a $90 an hour opportunity. And it makes your
concession look like a million.
Cretors is also your headquarters for Popcorn
Warmers, Cotton Candy and Caramelcorn Machines
and Accessories.
Send for complete information about the
Cretors line and the name and address of your nearby
Cretors Distributor.
CRETORS
27 Popcorn Building
Nashville, Tennessee 37202
Factory: Chicago, Illinois
Cretors is Popcorn
(and has been since 1885.)
Popcorn Profits-
Continued from preceding page
Their attitude toward their job and
toward their customers is important, too.
No matter how fine the product, customers
will be reluctant to buy again where the
staff is discourteous or impolite.
To insure that your concession operation
is a smooth-running and profitmaking venture,
always demand courtesy from your
staff and encourage them to be clean and
neat. Your profits certainly will reflect their
efforts.
"The customer is always right" is not a
bad rule for concessionaires. Customer complaints
are easily avoided by superior product,
service and honest merchandising. It
pays to keep the customer informed; so if
butter-like flavoring is used instead of real
butter, post signs which let your patrons
know what they are buying. Many flavoring
suppliers provide special signs that tell customers
exactly what is being served. Patrons
appreciate this. When adding the flavoring,
too, you will insure complete customer satisfaction
if the operator fills the container
half way with popcorn, squirts in some flavoring
and then repeats the process. This
way, the popcorn is good and tasty to the
last
kernel.
Three "P's" of Popcorn
Quality in itself will undoubtedly increase
sales, but communicating the great taste,
economy and enjoyment of popcorn to the
customer can make good profits even better.
Communication is the essence of salesmanship.
Creative, effective salesmanship really
is a three-pronged effort to communicate
with the customer. It involves pricing, positioning
of the product and promotion.
Even with the rising costs which come
to every industry, popcorn remains an economy
snack. The basic concession investment
in popcorn remains small in relation to the
returns it realizes for the concession operator.
Today, therefore, it is very important
not to overprice popcorn as a concession
item. Popcorn is a natural profitmaker, but
you want to price it so that moviegoers are
willing to pay what you ask and maybe
even return to buy an extra box for the
ride home.
Offer Varying Sizes
To emphasize the economy and sensible
pricing of popcorn, the concessionaire
should offer varying sizes of popcorn servings
at prices which reflect the varying appetites
and budgets of the patrons. Special
popcorn prices for Saturday matinees also
are excellent for encouraging more sales.
Youngsters eat a lot of popcorn so, when a
large group comes in together, you might
offer one smaller carton free with every
three or four purchased by the gang.
Though movie patrons find it difficult to
resist the alluring scent of warm, fresh popcorn,
they'll be even more susceptible to
sales when the concessionaire gives popcorn
a fine, attractive setting in which it can
simply melt away sales resistance. The stand
should be well-lighted, scrupulously clean
The MODERN THEATRE SECTION

and staffed by friendly personnel. It should
be far enough away from the ticket taking
area to allow through-traffic, but close
enough so that nobody can miss the inviting
aroma in the air. Many operators have enjoyed
tremendous and profitable success
simply by making their popping machine
an attractive and active focal point for incoming
customers.
Promotion
The third area of creative salesmanship
is promotion. Number one on the list of
promotion devices is the use of colorful
point-of-purchase back-bar posters, placards
and banners that catch the eye and excite
the appetite. You can devise your own signs
and banners or make it a point to ask suppliers
what merchandising aids they have
available. Special promotions are always
coming along with exciting p.o.p. materials
that help sell. Use every one you can get.
A large part of salesmanship is showmanship,
so concessionaires can use promotions
to entertain and involve the customers. Contests
are almost as irresistable as popcorn.
To boost concession sales, try running a
contest between the staff members responsible
for selling the various items. Have
each employee wear a button designating
him or her as Mr. or Miss Popcorn, Mr.
or Miss Soft Drink, etc. Encourage them
to engage in some obvious and friendly
competition to get the most customers for
their particular snack item, and award a
prize to the best "seller."
Patrons enjoy getting in on the competition,
too. Offer free popcorn or popcorn
coupons to customers who guess the correct
number of kernels in a large glass jar
or sponsor an "I
Like Popcorn" poster contest
in the local schools and award a free
movie pa.ss to the winning artists. Display
the posters in the theatre lobby for some
merchandising materials with a local interest.
The youngsters and parents who
come to view the display will most assuredly
need popcorn snacks for the movie,
too.
Sales and special pricing promotions can
also be excellent product boosters. Run a
'Popcorn and ." promotion, offering
popcorn and a soft drink for an economical
package price. Giving away coupons with
each popcorn purchase that will eventually
add up to a free box of popcorn will not
only increase sales but also help build customer
loyalty to your establishment.
Promotional Ideas
The list of great promotion devices is almost
endless and limited only by the concessionaire's
imagination. Other promotion
ideas that might suit your operation are:
providing special do-it-yourself seasonings
like garlic and onion salt or lemon pepper
for gourmet popcorn fanciers; including a
special ticket inside one out of every fifty
boxes of popcorn that entitles the bearer to
a free movie pass or a sf)ecial door prize;
teasing the appetite of people waiting in
line to buy tickets by selling them smaller
containers of popcorn to tide them over
until they are inside, and dressing up the
concession staff in costumes that drav/ attention
to the stand and merchandise the
current feature.
There really is no better way to insure
that popcorn profits are the best they can
be than by basing your concession operation
on quality product, courtesy to customers
and creative salesmanship.
TV TIME FOODS INC.
p. 0. Box 7306
Chicago, IL 60680
312/743-8600
THE BEST POPCORN
ANHYDROUS
IS MADE WITH ODELL'SX^
,T
"\The Real Thing
!.• More N/oiume — More Profit
%
• IMo Waste — lUo Rancidity — IMo Curd
• lUeeds IMo Refrigeration
• Saves Time — Speeds Service
• Pure 99.95% Butter Concentrate
mm-\^
CTTD
The Substitute
• Artificial butter flavored oil that
really tastes like butter
• Guaranteed shelf-life for one year
• Will not breakdown, separate, or '^
develop a bad aroma under heat ^^^
• Semi-Liquid for easy pouring
niCREASE YOUR PROFITS
Write us for the name and address of the distributor serving your area. ,^^'W^'
^C/OdeW Concession Specialities Co/
lec
P.O. Box 280, Caldwell, Idaho 83605, Telephone (208) 459-8522
October 16, 1978

J
Theafre Management Services Enact
Successful Concession Promotions
Theatre Management Services. Inc., ran
two different refreshment promotions during
the summer of 1978
to achieve specific
business objectives,
according to Perry
Lowe, a principal of
the firm. A free refill
of popcorn and soda
was offered at indoor
theatres managed by
the firm to maximize
each 170-ounce tub of popcorn. In order to
improve upon the results of the 1977 promotion,
free refills of both popcorn and
soda were offered during the 1978 promotion
to patrons purchasing both the 170-
ounce popcorn tub and the 32-ounce softdrink.
Large Initial Purchase
The firm initially questioned whether the
required purchase price of $4 for the two
large-size items was realistic. The success of
^J^^^J^^F}}'}'
FREE POPCORN
FREE COLD DRINKS
• FREE REFILL OF POPCORN AND
SODA WITH THE PURCHASE OF A
LARGE (32oz.) COLD DRINK AND
SUPERBUCKET (170oz.) OF POPCORN
both per capita income
the promotion indicated that promotions can
Lowe
profits, while induce patrons to purchase larger than usual
drive-in theatres quantities of refreshments and that sufficient
launched a highly experimental promotion perceived-value in a promotion can overcome
a required refreshment purchase of
introduce a 46-ounce cold drink.
to
Lowe considers each of the promotions $4.
FREE REFILL
VISIT OUR
REFRESHMENT STAND NOW
a total success because the indoor promotion
Theatre Management Services advertised This two color poster advertised the indoor
promotion conducted by Theatre Management
increased per capita sales to 50 cents the 1978 refreshment promotion to its pa-
per person and soft-drink sales increased trons using two-color posters placed in key
Services. The firm wondered whether
by 12 per cent while the drive-in promotion lobby locations as well as flyers given to the initial purchase price of $4 would seem
raised per capita sales by 12 cents per person
each patron buying an admission ticket. In unreasonable to the patron.
and increased soft-drink sales by 63 addition, refreshment center personnel were
per person in 1977 to 50-cents per person
per cent.
trained in suggestive selling techniques and
in 1978 for an increase of 12 per cent; popcorn
sales during the 1977 promotion were
Indoor Promotion
point-of-purchase displays were used on the
back-bars and on the counters of all refreshment
stands.
During the summer of 1977, Theatre
up 43 per cent over the norm while the
Management Services ran a successful refreshment
promotion where a free refill of Results of the firm's promotion reveal per cent above the norm; combined sales
1978 promotion ^realized an increase of 42
popcorn was offered with the purchase of that: per capita income rose from 45-cents during the 1977 promotion were up 81 per
The Name tllANLGV
on your machine means
performance and profit
Manley has a model for every capacity . . . every operation
• Indoor and Drive-In Theaters • Retail Stores
• Stadiums • Commercial Popping
You tell us your needs. We'll supply equipment tailored to
your operation that will produce more popcorn . . . more
profit It's that simple.
Write or phone for sizes, production capacity, specifications
and prices. Prices are always competitive.
Our representative, at your request, will be glad to call
and make recommendations that will improve your profit
picture.
A single source lor all your popcorn needs.
P. O. Box 1006 • 1920 Wyandotte Street
Kansas City, Mo. 64141 • 816-421-6155
iBC.
Twin Kettle Popping Plant
The MODERN THEATRE SECTION

cent over the norm, while the 1978 promotion
realized an increase of 90 per cent. In
short, the 1978 promotion was 12 per cent
more effective than the 1977 promotion.
The drive-in refreshment promotion by
Theatre Management Services marked the
first time in the history of the theatre industry
that more than a one-quart container
has ever been successfully introduced, according
to Lowe.
The 46-ounce soft-drink promotion also
achieved two key objectives. Per capita refreshment
sales increased by 12 cents per
person to $1.04. This was the first time in
the firm's history that drive-in theatre refreshment
sales averaged over $1 per customer.
The second key objective was met with
the achievement of a 63 per cent increase
in large-size soft-drink sales. The introduction
of the 46-ounce soft drink reportedly
also increased sales of the 32-ounce softdrink
as well as the sales of total
at the drive-in theatres.
soft-drinks
One of them is
a profit-maker.
The other one
is flat.
FREE COKE
WHEN YOU BUY A WHOLE PIZZA
THIS CUP FULL OF FREE COKE
WHEN YOU BUY A WHOLE PIZZA
SAVE $1.25
A $3.75 VALUEFOR $2.50
VISIT OUR SNACK BAR NOW.
This poster was used in key locations at
drive-in theatres to introduce the 46-ounce
soft drink. As a result, total soft drink sales
increased.
Lowe revealed that specific
plans for the
future of the 46-ounce soft-drink are to
offer this size at Theatre Management Services'
drive-in theatres during the summer
of 1979 without promotional support. In
addition, consideration is being given to the
introduction of the 46-ounce soft-drink to
the firm's indoor theatres during Christmas
of 1978.
Lowe believes that the two summer of
1978 refreshment promotions have consolidated
the company's strategic promotion
planning for the future. "Promotions in
1979 will offer high-value, free offers as
opposed to cents-off coupons or other costoriented
vehicles. Large sizes of popcorn
and soft-drinks will continue to be the focus
of future promotions because of consumer
acceptance of both large sizes and premium
prices in these two categories. Also, a minimum
of two promotions will be run annually
by the firm in order to take advantage
of the peak attendance periods of
Christmas and summer," Lowe concluded.
In
identical theatres serving identical crowds at identical prices,
the one on the left will generate many more sales and greater returns than
the one on the right
The one on the left is Ogdens The one on the right is your own.
What makes the difference is simple Running a refreshment service
IS our business Running a theatre is yours Try to do both, and you'll find
that your profits are offset by such hidden costs as staffing and depreciating
equipment. And your time is unwisely spent overseeing the purchasing,
bookkeeping, sales and maintenance operations a concession
demands
Better to call in the experts Ogden, with over 50 years experience
as leaders and innovators in the entertainment field. With regional offices
and distribution centers across the country
Take advantage of our proven promotion, point of purchase and
merchandising techniques for maximum per capita sales and profits.
Take advantage of our purchasing power- year after year, for example,
we're one of the world's top purchasers of soft drinks. Take advantage
of our expertise in such important areas as planning, design, finance and
on-site inventory controls
Take another look at the one on the left. Then call Mel Berman. Senior
Vice President, at (201) 964-9400 to find out exactly what the difference
means to you It could mean the difference between profit and loss
OGDEN FOOD SERVICES i
1435 Morns Avenue, Union. N J 07083
JET SPRiOr HAS 28 MSPENSERS
TONERCHANMSE
COLD DRINKS, HOTDRMKS & FOOD
Forfree
illustrated catalog,
write:
JET SPRAY CORP
195 Bear Hill Road, Walth_
(617) 890-7700
See us at the
NATO Show,
Booths 101-102
Your standard of excellence for beveragelfood merchandising on six continents
BOXOFHCE :: October 16, 1978

ProfltWorc
More sales, less expense, more profit . .
happier customers — all when you pop
"Live". Gold Medal Poppers, like the Cornado
Popcorn Bar (shown), merchandise
your product better and help you sell more.
And the Cornado features the Accumeter
Oil Pump to help you save popping oil.
For customized Cornado Popcorn Bars,
contact Stein Woodcraft Co., Amityville,
N.Y. For standard popcorn bars contact
Gold Medal. Special Formica or other laminated
plastic fronts to match your snack
bar are also available ($2725. list).
Op
Gold Medal, the nation's leading manufacturer of
popcorn poppers ... 44 models to choose from.
Write for free catalog. .«._.«^^.__ ^ ^
Gold Nedal Funfeeds
GOLD MEDAL PRODUCTS CO.
1835 Freeman Ave., Cincinnati, Ohio 45214
Collectable Promotional Cups by Comet
Comet's plastic cup promotions create excitement, increase your average sale and
keep customers coming back for more. Kids love to collect or swap theml Perfect
tor soft drink and frozen beverage promotions, continuity programs, snack foods,
near-packs, and mucfi more! Highly creative, appealing designs in
unsurpassed,
4-color reproduction utilizing non-lead based inks. 1 6 oz. size. (Available in ottier
sizes on special order.)
Typical subjects: 'Sports •Cartoons •Celebrities
Back-up promotional aids available.
•tvlovies •Juvenile •Custom Promotions
Write today!
comer producrS inc. 6 Stuart Road • Ctielmsford, Mass. 01 824 • (61 7) 256-6551
MAC & TONE Hold Convention
Regarding Concession Items
The second joint regional convention of
the National Ass'n of Concessionaires and
Theatre Owners of New England recently
was concluded at Grossingers located in
the Catskills. Nearly 240 delegates gathered
together to discuss mutual problems at the
convention.
Bud Rifkin, past president of TONE,
moderated the business session. Among the
topics discussed were: media promotion,
with guest speakers from radio, TV and
newspapers; legislative activities; pricing;
drive-in theatres, and concessions.
NAG members participating in a panel
discussion on the subject of concessions
were: NAC vice-president Perry Lowe, Theatre
Management Services, Boston; Ed
Brunner. Loews Theatres. New York City,
and Joe O'Donnell. Drive-In Concessions,
Boston.
An Integral Part
Lowe commented that 1978 has been an
excellent year from the standpoint of refreshment
sales at theatres. He also stated
that concession sales are an increasing percentage
of a theatre owner's total income
and should be viewed as an integral part,
rather than a separate part, of a theatre's
operation.
total
Lowe stated four reasons why refreshment
sales have become a greater volume
contributor as well as a greater profit contributor
for theatre owners. These stated
reasons were: 1) Due to inflation, the prices
of concession items have increased. 2) There
is a definite trend toward larger sizes of
concession products as well as limiting
smaller sizes, 3) Concession operators are
merchandising and promoting concession
products more effectively, and 4) New concession
products have created additional
sales.
Three Sizes Available
O'Donnell made reference to the 32-
ounce size soft drink which was only introduced
last year. He stated that a recent
study indicated that, at the present time,
nearly 70 per cent of all theatres in the
U.S. now are carrying the 32-ounce soft
drink. He believes exhibitors should make
three sizes of soft drinks available to the
patron and position the middle size to outsell
the smaller size drink.
Lowe pointed out that the recently introduced
46-ouncc soft drink has met with
success within his operation. "Fifteen to
twenty per cent of our concession sales at
drive-in theatres is derived from 32 and
46-ounce soft drinks." Lowe said.
The panelists agreed that natural or nuiritional
snack foods have not met with
much success in theatre concession areas.
One delegate said that such products sell
best when merchandised in a rack display
above the concession counter.
Brunner advised the audience that he was
experimenting with pretzel sales. New York
residents enjoy bonbons which are a popular
product at his theatres as well as in
California.
52 Ttie MODERN THEATRE SECTION

Popcorn Crop Report Reveals
Nine Per Cent Drop in Acres
The Crop Reporting Board of the Statis
tical Reporting Service for the U.S. Dept.
of Agriculture recently released its report on
estimated acreage devoted to popcorn growing.
The report reveals that growers planted
an estimated 147,000 acres to popcorn in
1978, according to a survey conducted by
the board around June 1. This is nine per
cent less than 1977 planted acreage and
nearly a third less than was planted in 1976.
Most States
Report Drop
The board estimates that the acreage intended
for harvest is at 142,000 acres, also
nine per cent less than last year. Indiana
and Nebraska remain the leading popcorn
states with over one-half of the total U.S.
acreage. Indiana popcorn acreage is unchanged
from last year while Nebraska
acreage dropped nine per cent. All other
slates, according to the board, reported a
drop in acreage except Illinois and Michigan.
1976_
1977 _
1978 _
1976_
1977 _
1978_
1976 _
1977_
1976_
1977 _
Source

about PEOPLE / and PRODUCT
I
Board of Officers Re-elected
For Theatre Operators Inc.
Theatre Operators. Inc.. current slate of
officers recently was re-elected at a meeting
of all stockholders in Bozeman, Mont.
The officers are: Ross Campbell, chairman
of the board; Doug Williams, president;
Bob Tankersley, vice-president; Tim Warner,
vice-president and marketing director,
and Stephen Moser, comptroller and treasurer.
Alco's Shelly Feldman Chairs
Food Management Workshop
Alco Foodservice Equipment Co's. executive
vice-president Shelly Feldman recently
chaired the National Ass'n of Food Equipment
Manufacturers 15th annual management
workshop in Miami, Fla. Catherine
Mackin, NBC News congressional correspondent,
was among the list of speakers.
AMPLIFICATION SYSTEMS
Christie Electric Corp 3
Eprad, Inc 11
Optical Radiation Corp 24, 25
Peterson Theatre Supply 23
Xetron (Carbons, Inc.) 33, 40
AUTOMATION SYSTEMS
Christie Electric Corp 3
Drive-ln Theatre Mfg 15
Optical Radiation Corp 24, 25
Xetron (Carbons, Inc.) 33, 40
BOXOFFICE EQUIPMENT & SUPPLIES
Consolidated Engineering (Cemcorp) .. 16
Dura Engraving Corp 6
Globe Ticket Co 26
Indiana Cash Drawer Co 23
Lawrence Metal Products 45
National Ticket Co 18
Weldon Williams & Lick 42
CARBONS
The Marble Co., Inc 14
Xetron (Carbons, Inc.) 33, 40
CONCESSION SUPPLIES & EQUIPMENT
Butterful, Inc 46
Comet Products, Inc 52
Cretors, Inc 48
Gold Medal Products 52
Greer Enterprises, Inc 53
Jet Spray Corp 51
Manley, Inc 50
Miami Margarine Co 53
Ogden Food Services 51
Odeil Concession Specialties 49
PVO International 47
Smithfield Ham & Products 46
Stein Woodcraft 2
TV Time Foods, Inc 49
CONSULTANTS & BUILDERS
Chinman-Krieger 32
Mel Glatz & Associates 7, 43
M.B.C. Construction Inc 41
Norman & Friddeil 12
Western Service & Supply 18, 42
J & J Snack Food Acquires
Assets of Frampton Corp.
The assets of Frampton Corp. of St. Louis
recently were acquired by J & J Snack
Food Corp., manufacturers of soft pretzels
and related equipment. Frampton is a regional
manufacturer of frozen soft pretzels
and will operate as a new subsidiary, Midwest
Snack Food Corp., div. of J & J Snack
Food.
forces in 1976—more than double the
amount paid in 1969.
Between 1969 and 1976, the number of
full-time security personnel increased from
800.000 to more than 1,000,000.
Ogden Food Services Promotes
M. E. Winter to Sales Director
Ogden Food Service Corp. recently promoted
Martin E. Winter, vice-president, to
the position of national sales director for the
theatre and entertainment markets. He will
be responsible for national account coordination
and new business development.
Fred. M. Adamany Is President
Of Royal Crown Cola Firms
Fred M. Adamany is the new president
of the Royal Crown Cola Co. and corporate
vice-president of the parent company. Royal
Crown Companies. Adamany joins the
Federal Commerce Department company after having been an executive
of soft drink operations for Beatrice Foods.
Issues Security Cost Report
The Federal Commerce Department reports
that public and private employers Bally Case & Cooler Appoints
spent some $20,000,000,000 on security Miller to Plant Management
Bally Case & Cooler, Inc., recently appointed
Stanley Miller to the position of
plant manager. The new position adds to
his responsibilities as director of energy
conservation.
CONDENSED INDEX OF PRODUCTS
DRIVE-IN THEATRE EQUIPMENT
Cinema Radio 5
Drive-ln Theatre Mfg 15
LocRad, Inc 45
Nick Mulone & Son 25
Reed Speaker Co 41
Selby Industries, Inc 44
Spatz Point Industries 28
Technikote Corp 38
FILM SUPPLIES, REPAIRING
Christie Electric Corp 3
Ciro Equipment Corp 37
Goldberg Brothers 43
G Splicer Corp 45
Theatre Equipment Co 44
LAMPHOUSES
Christie Electric Corp 3, 13
Kneisley Electric Co 28
Optical Radiation Corp 24, 25
Strong Electric Co 26, 27
Xetron (Carbons, Inc.) 33, 40
MAINTENANCE SUPPLIES
Water Master Co 14
MARQUEES & LETTERS
Bevelite-Adler 42
Bux-Mont Sign Co 8
Dura Engraving Corp 6
National Devices 38
Poblocki & Sons 32
Sign Products
(Rapid Change Letter Co.) 12
Wagner Sign Services
(3M National) 35
PROJECTOR LENSES
Heyer-Schultz (Special Optics) 36
Kov\^a Optical Div. (Prominar) 30
The Marble Co., Inc 14
Optical Radiation Corp 24, 25
Schneider Corp. of America (Isco) .... 29
PROJECTOR PARTS
Arcal Theatre Products 38
PROJECTOR SYSTEMS
A.V.E.-Rangertone 34
Ballantyne of Omaha 26, 27
Alan Gordon Enterprises 6
National Theatre Supply 36
Optical Radiation Corp 24, 25
Xetron (Carbons, Inc.) 33, 40
REFLECTORS
The Kneisley Electric Co 28
The Marble Co., Inc 14
SCREENS & TOWERS
Consolidated Engineering
(Cemcorp) 16
Nick Mulone & Son 25
Selby Industries, Inc 44
Spatz Paint industries 28
Technikote Corp 38
SEATING & EQUIPMENT
Irvi/in Seating Co 19-22
Seating Corp. of New^ York 39
Spatz Paint Industries 28
THEATRE EQUIPMENT a SUPPLIES
Area! Theatre Products 38
Hayes Equipment & Supply 25
Horry Melcher Enterprises 37
International Cinema Equipment 39 Co.
Perdue Motion Picture Equipment .... 40
Theatre Equipment Ass'n (TEA) 17
Western Service & Supply 18, 42
TRAILERS
Motion Picture Service Co 42
WALL COVERINGS
Acousti-Wall 16
Econo Pleat 6
Soundfold, Inc 8
XENON BULBS
Conrad Honovia, Inc 26, 27
Christie Electric Corp 3, 13
Macbeth Sales Corp 31
The Marble Co., Inc 14
Optical Radiation Corp 24, 25
Strong Electric Co 26, 27
Xetron (Carbons, Inc.) 33, 40
The MODERN THEATRE SECTION

.WB
BOXOFFICE BOOKiNCU
An interprotivo analysis ol lay and tradepress reviews. Running time Is in parentheses. The plxis and
minus signs indicate degree oi merit. Listings cover current reviews regularly. Symhol U denotes
BOXCFFICE Blue Ribbon Award. All iilnjs are in color except those indicated by (bfiw) tor black S white.
Motion Picture Ass'n (MPAA) ratings: 82—general audiences; PG—all ages admitted (parental guidance
suggested); H—restricted, with persons under 17 not admitted unless accompanied by parent
or adult guardian; ®—persons under 17 not admitted. Nattonal Catholic Office for Motion Pictures
(NCOMP) ratings: Al—unobjectionable for general patronage; A2—unobjectionable for adults or adolescents;
A3—unobjectionable for adults; A4—morally unobjectionable for adults, with reservations;
B—objectionable in part for all; C—condemned. Broadcasting and Film Commission, National Council
of Churches (BFC). For listings by company, see FEATURE CHART.
ft Very Good; + Good; ± Fair; - Poor; = Very Po the summai7 ft Is rated 2 pluses.
12eview digest
AND ALPHABETICAL INDEX
a: ic
—A—
f: p a cc^ s
502S Aces High (103)
War D Cinema Stiares 5-15-7S PG -f -f
5033 All Things Brijht and Beautiful
(94) C-D World Northal 6- 5-78 B| -f
-|- 5022 Almost Summer (S9) C-D Univ 4-24-78 PG B ±
Always for Pleasure
(58) Doc Les Blank 6- 5-75 ±
5065 Autumn Sonata
(97) D New World 10- 9-7S PG # +
5057 Avalanche (91)
Ac-Sus New World 9-11-78 PG B + -f
5045 Bad News Bears Go to Japan,
The (92) C Para 7-24-78 PG A3
Bad Penny (SO) Sex
C Chuck Vincent Productions 9-25-7S
Barocco (102) Ac-
D ...Films La Boctie-Sarah Films 5-15-78
Battle of Chile. The (191) Doc
(b&w) Tricontinetttal 4-17-78 A3
5057 Beyond and Back
(91) Doc Sunn Classic 9-11-78 m A3
Big Thumbs (80) Sex C Coast 5-29-7S (g
Big 5050 Wednesday (125) C-D WB 8- 7-78 PG B
Black at Yale: a Film Diary
(50) Doc Warrington Hudlin 4-24-78
Black Indians New Orleans, The
of
(33) Doc ..Maurice M. Martinez 6-5-78
Blackout (90)
5058
Ac-Sus New World 9-11-7S H
5066 Bloodbrothers (116) D WB 10- 9-78 (B
5021 Blue Sunshine
(97) Hq-D Cinema Shares 4-24-78 H
5038 Bonjour Amour (90) D ..Atlantic 6-19-78 B
Born Aaain 5063 (110) B-D Emb 10- 2-7S PG A3
5061 Boys From Brazil. The
El
(124) SF-Sus-D 20th-Fox 9-25-78
5045 Bread and Chocolate
(111) C-D Northal 7-24-78 World B
Buddy Holly Story, 5038 The
(113) B-DM Col 6-19-78 PG A3
Bus. The (87) Mclo ..Helios Films 5-15-78
(104) C-F BV 6-19-78 IS] Al -f
Celine and Julie Go Boating
H
(193) F New Yorker 3-27-78
5044 Cheap Detective, The
-H-
(92) C-My Col 7-17-78
Chess Players, The
5+3-
1+1-
2+1-
+ + +) + + + 7+
2+
3+
4+3-
3+1-
5+
Calm Prevails Over the Country (100)
Melo New Yorker 5-15-78 +)
5020 Candleshoe (101) Sus-C BV 4-17-78 H Al +
5038 Capricorn One (124) Ad-Sus-D . 6-19-78 PG A2 +
5030 Cat and Mouse
(107) My-C Quartet 5-22-78 PG A3 +
5037 Cat From Outer Space, The
+
-H tt tt +
(135) D Creative Films 7-10-78 A2 ff
Convoy (111) UA 7- 3-78 B +
5041 AcC PG
5031 Corvette Summer
(104) Ac-C MGM-UA 5-29-78 PG B -f
tt + ff ± ± 8+2-
5035 Damien—Omen II
—D—
(106) Ho-D 20th-Fox 6-12-78 11 B + +
5058 Days of Heaven (95) D Para 9-11-78 PG A3 ff Vr
5035 Dear Inspector (Reviewed as "Dear Detective")
(105) My-R-C Cinema 5 6-12-7S PG A3 ff
5061 Death on the Nile (140)
My Para 9-25-78 PG +
5022 Different Story, A (107) R-C ..Emb 4-24-78 DC +
ff
+
BOXOFHCE BookinGuide :: Oct. 16, 1978

REVIEW DIGEST
AND ALPHABETICAL INDEX ++ Very Good, + Good; ± Fair; - Poor; = Very Poor. ary ff is rated 2 pluses, — as 2 minuses.
: .1 I
"
o.
=
(_
§
ec
I
^.
I
a
5024 I Wanna Hold Your Hand
(104) CM Uni 1-7S PG A3 *
5032 If Ever I See You Again

•ON

•ON
laa

.
I No
APRIL FOOLS FILMS
Harper Valley PTA
Rtl.
Date
S (97) C. May 78
o Barbara Eden, Ronny Cox,
2 Nanette Fabray, Susan Swift
ATLANTIC RELEASING
Madame Rosa (105) D.. Apr 78
Simone Signniet, Claiide Haiiiili
BonJDur Amour (90) . . . D. .June 78
Max Havelaar Sept 78
Peter Faber
Picnic at Hanpino Rock Oct 78
Rachel Roberts
La Jument Vapeur
Carole Lnure
BACKSTREET-BEEHIVE
Lust Flight 2000
(77) Sk C-D..Aug78
Vlckl ailck. rat Manning
BEEHIVE PRODUCTIONS
Curees Ahead! (78) ..Sex C. Dec 78
Goldle Bear. Yale narncy
The Lady Wants a
Tramp Sex C Mar 79
Michelle St. Bernard. Ilnhrrt Terrier
JOSEPH BRENNER
The Devil's Rain/The Virgin Witch
(90/90) Mar-;
Brnest BofRnine. Eddie Albert/
Ann Michelle. Patricia Haines
Autoosy/Carrie (UA)
(85/98) Mar 78
Mimsy Farmer. Ray Lovelock/
Sissy Spacek. .lohn Travolta
It's Not the Size That Counts
(86) May 78
Hke Sommer. Vincent Price
Super Jocks (90) May 78
IMadelelne Usher
Restless (90) D.. May 78
Raquel Welch. Richard Johnson
Eyeball (93) May 78
John Richardson. Martlne Rroehard
Almost Human (90) June 78
Henry SUia. Tomas Mlllan
The Naked Woman (91) ...June 78
n.ivld Ilcmmlncs, Andrea R.iii
Submission (90) June 78
Franco Nero, Lisa Gaslonl
Free Spirit (88) . . . .R-D. June 78
Rachel Roberts. Bric Porter
CAL-AM ARTISTS
Toolbox Murders (93) ..Ac. Mar 78
Cameron Mitchell, Pamrla Fcrdln.
Wesley Eure
Sunset Cove (87) Ac. Apr 78
Jay B. Larson, Karen Frederick
Goodbye Franklin High
(93) D..May78
Lane Caudell. Ann Dusenbcrry
One Man Jury
(103) Cr-D ..Aug 78
Jack Palance. Ctirls Mltchnm
MISCELLANEOUS
CINEMA 5
Dear Inspectoi
(105) ...
COUGAR RELEASING, LTD.
Adventures of Starbird
(90) Ad..Jan7S
A. Martinez. Dan Haggerty
Joe Panther (93) Ad.. Sept 78
Brian Keith, Ricardo Montalb.iii
Legend of Sea Wolf
(90) Ad.. Sept 78
Chuck Connors. Barbara Bach
Astral Factor (93) ... .Sus. .Nov 78
Bike Sommer. Robert Foxvinrth
Poopsie (95) C..Dec7S
Sophia Ixiren. Marcello Mastrolannl
EMC PRODUCTIONS
Naked Rider (93) ..Sex D.. Mar 78
Convention Girls
(92) Sex C-D..Apr78
Nancy Lawson. Anne Seward
At Last. At Last
(103) Sex C-D..May78
Edwlge Fenech. Canoll Baker
Heads or Tails (90) Sex C. Aug 78
Hajl. Fran Carsentlno
The Wonderful Wizard of
Ozz Feb 79
FIRST ARTISTS RELEASING
Soeedtrap (101) Ac-O.-M;
.In? Iinn Baker, Tyne Paly
Stevie (102) B-D..Sept7S
(51enda Jackson. Mona Washboi
FLORA RELEASING
Keep My Grave Open (85) ..Jan 78
The Demon Lover (80) May 78
Chrlstraan Dobbins, Val Mayerlk
The Bandits (87) May 78
Rnbert Conrad. Jan-Mlehael Vincent
HOLLYWOOD INT'L
Jungle Blue (83) ..Sex C. June 78
The New Erotic Adventures of
Casanova Part 2 ..Sex D.. Oct 78
The Magic of Lassie
(100) DM.. Oct 78
CAPRICAN lames Stewart. THREE, Mickey
INC.
Rooney.
I'ernell
Death
Roberts. Stephanie Zlmli.ilist
Force (96) Ac. Apr 78
James Iglehart. JayTie Kennedy
Vamprre Hookers
(83) Sex C-D..July78
LIMA PRODUCTIONS
.lohn Carradlne. Bruce Fairlialrn
Erotic Adventures of Pinocchio
(75) Sex C. Mar 78
Teenage Seductress
CARIBBEAN FILMS WEST
(87) Sex D.. Mar 78
Straight on Till Morning Little
Ho.
Miss Innocence
Fear in the Night Sus-D,
'Tis a Pity D.
Oiarlotte Rampling
Because of the Cats Ac-Sus
Sylvia Krystel
Made
D
(^rol \Vhlte
Up the Chastity Belt C.
Bartha KItt
Our Miss Fred C.
Danny LaRue
So Sad About Gloria Ac-Sus.
nean Jagger. I,orl Saunders
Teenage Pony Girls Sex.
Moonshine Girls Sex.
Gail Palmer's Hot Summer In the
City
Sex,
Redneck County Ac-C..May78
Alex Karras
Gail Palmer's New Erotic
Adventures of
Candy (85) Sex C. May 78
Carol Connors. Geordna Spelvln
Gail Palmer's Candy Goes to
Hollywood Sex C. Dec 78
Carol Connors. John Leslie
INT'L PICTURE SHOW CO.
The Billion Dollar Hobo
(96) C. Sept 78
Tim Conway. Will Geer
Land of No Return
(85) Ad.. Sept 78
Mel Torme. WUliam Shatner
Where Time Began
(90) SF, Sept 78
Kenneth More
They Went That-a-Way, and
That-a-Way C. Oct 78
Tim Conway. Chuck McCann
MONARCH RELEASING
Emanuelle in
Bangkok Sex Melo. Apr78
MUSTANG-BEEHIVE
Carnal Encounters of the Barest
Kind (88) Sex.SF..Set)t78
Angellnue McMeyers, nlamond
Luster, William Margold
NMD FILM DISTRIBUTING CO.
Naughty School Girls (84) . . May 78
Rehecea Brooke. Sandra Gartner
The Carhops (88) June 78
Kitty Karl. Lisa FarrlnKcr
The New Adventures of Snow White
(76) July 78
.Marie Liljedahl, Ingrld Van Bergen
PRO INTERNATIONAL
Young Lady Chatterley (88)
Rel.
Date
Linda Lovelace for President (95) .
Ding Dong (90)
Mister Scarface (85)
Angels in Hell (94)
QUARTET FILMS
Blue Country (105) ....C. Feb 78
Brlgltle Fossey. Jacques 8erre«
Think Dirty (94) C. May 78
Marty Feldman, Shelley Berman
Cat and Mouse
(107) Sus-C..May78
Michele Morgan, Serge RegglanI
ROCHELLE FILMS, INC.
Drive-In Massacre
(88) D. June 78
Jake Barnes. Adam Lawrence
CB Hustlers (85) C. June 78
Tiffany Jones. John Alderman
Fiona (98) C-D..July7S
Fiona Richmond, Anthony Steele,
Victor Splnettl
Thirsty Dead (96) Sept 78
Rock Fever (98) Oct 78
Dr, Jackyll's Dungeon of
Death (91) Nov 78
SANRIO FILM DISTRIBUTION
Metamorphoses (87) .An-F..May78
Oily Oily Oxen Free
(89) C-Ad..Aug78
Katharine Hepburn
Where the Northern Fox Goes
(90) 0D-Doc..0ct78
Nutcracker Suite
(100) An-M..Dec78
S.J. INTERNATIONAL
The Inheritance
(115) R-D.. Mar 78
Death Rage (90) Ac. Mar 78
Catherine & Co. (87) ...C. Mar 78
Sex and the Call Girl
(90) Sex D.. Apr 78
24 Hours of Terror— Kidnap
Syndicate (90) Ac. Apr 78
James Ma-son
Come Home and Meet My Wife
(90) Sex C. Apr 78
A Slightly Pregnant Man C. Apr 78
Marcello Mastrolannl. C^thcrlnre
Deneute
The Girl Who Came From
Tomorrow (90) . . .R-SF. .May 78
Rachel's Man (105) . .Hi-D. .May 78
Leonard Whiting, Rita Tushlngham
Lunatics and Lovers C . . May 78
Marcello Mastrolannl. Claudia Mori
The Bananas Boat C . . May 78
Hayley Mills, Doug McClure
Eagles Attack at Dawn Ac..June78
Rick Jason
The Suspects Ac-D..June78
Mimsy Farmer
TOPAR FILMS, INC.
If You Don't Stop It. You'll
Go Blind Sex C.
The Wackiest Wagon Train
in the West (86) C.
2l5t CENTURY
Vengeance (One by One) Jan 78
Voice In the Wind Feb 78
Three Fantastic Supermen . .June 78
The Obsessed One July 78
Male Panday. Tracy Parrlsh
The Tormented Aug 78
Stella Carnaclna, Chris Avram
Snuff Box Connection ..Ac. Sept 78
Kung Fu Ac Sept 78
WORLD NORTHAL
Bread and Chocolate . .C-D. .July 78
Nino Manfredl. Anna Karlna
All Things Bright and Beautiful
(94) C-D..July78
John Alderton, Colin Blakely
The Last Wave
(106) My-D..0ct78
Richard Chamberlain
Teresa the Thief C-D .. Oct 78
Monica Vltll
FOREIGN FILM REVIEWS
Women
"-»-^ °--':
New Yorker 94 Minutes Rel. Oct. '78
One of the rare films available to U.S. audiences
from Eastern Eiu-ope, this intense drama is about
a friendship between two women who work together
in a small Hungarian town. The success of
several recent films dealing with relationships between
women and their place in a world generally
run by men may create some interest in this offbeat
item but mostly among specialized audiences.
The story is presented by director Marta Meszaros
with flashes of power, sensitivity and compassion,
but the leisurely pacing may be too slow for larger
audiences. Veteran actress Marina Vlady turns in
an interesting performance as the director of a
workers' hostel who befriends a socially outcast
younger woman, Lili Monori. Ah'eady a critical success
on the festival circuit, this Dialog Studio production
is finding favor wath major U.S. critics
and is developing a following in its first dates here.
Although technically well-made, director Meszaros
does little with locations and sets, which might
have revealed a side of life that U.S. audiences
don't often get a chance to see.
Marina Vlady, Lili Monori, Miklos Tolnay, Jan
Enowicki, Zsuzsa Czinkoczy.
Get Out Your Handkerchiefs ^""t,'iisT%?^'""'
Robert A. McNeil 108 Minutes Rel. Nov. '78
One of the most popular entries in this year's
New York Film Festival, this Fi-ench-Belgian coproduction
also qualifies as the most charming and
enjoyable. Director Bertrand Blier, known to most
U.S. audiences for his violent "buddy" movie, "Going
Places" < 19731, here does a complete turnabout
with a film about our new morality, presented with
a classic charm. (3rerard Depardieu plays a man
who will do anything to keep his wife happy—including
finding her potential lovers to lift her out of
her depression. In the process he lines up Patrick
Dewaere and almost drives them both crazy. Carole
Laure is properly confused as the sad-eyed wife
and young Riton is superb as her boy-lover. The
original screenplay by Blier recalls several of Ti-uffaut's
youth films, presenting remarkable insight
into the world of yoimg boys. Laughs and tears will
abound for most audiences and the Robert A. Mc-
Neil presentation promises to become a popular
favorite all around. Music by George Delerue is
beautiful and all techirical credits are first-rate.
Gerard Depardieu, Patrick Dewaere, Carol Laure,
Riton, Michel Serreault, Eleonore Hirt.
The Green Room
"^."^^t'
Distributor) 94 Minutes Rel. Nov. '78
Prolific Fi-ench fihnmaker Francois Truffaut
turns again to a classic story as he did in his "The
Story of Adele H." Largely drawn from Heiu-y
James' "The Altar of the Dead," this brooding tale
presents a man's struggle between love and death.
Truffaut himself plays the man who is so obsessed
with the memory of his dead wife that he carries
it to the point where he endangers his chances for
future happiness. In his search for a way to keep
his dead loved ones with him, he recruits the aid
of Nathalie Baye, a woman who offers him his last
chance at love. Dramatically stark in its images
and slow in pace, the film is not likely to be received
as well among audiences as have been Truffaut's
usual charming films about love and youth.
Critically it is bound to be hailed and revered, and
the Ti'uffaut name may bring in his loyal following,
but overall returns don't appear promising. The music
of famous French composer Maurice Jaubert is
used to enhance the drama. Color photography by
Nestor Almendros is outstanding. English subtitles
are more than adequate.
Francois Truffaut, Nathalie Baye, Jean Daste,
Jean-Pierre Moulin, Jane Lobre, Antoine Vitez.
Faces of Love t^,^^!^
New Yorker 90 Minutes R«l. July '78
Swiss filmmaker Michel Soutter has written and
directed three motion pictures to date. This is the
first Soutter effort to reach stateside distribution
and, in the main, impresses with its symbolism, its
sharply-etched portrayals of unretjuited love and,
above all, its poignant character interplay. Jean-
Louis Trintignant essays the central role of a film
director who arrives in Switzerland for an adaptation
of Chekhov's "The Three Sisters." He is accompanied
by the three screen principals, Delphine
Seyrig, Lea Massari and 'Valerie Mairesse. Yves Peyrot
and Yves Peyrot and Yves Gasser were executive
producers.
Jean-Louis Trintignant, Delphine Seyrig, Lea
Massari, Valerie Mairesse.
BOXOmCE BookinGuide :: Oct. 16, 1978

. Apr
PLUS SERVICE
Listed herewith, alphabetically by companies, are all of the feature pictures
reviewed in BOXOFFICE from January 2 through Sept. 25, 1978. This is
designed as a further convenience for Picture Guide users, the page numbers being the key to reviews kept
therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures.
P.G. Page or
Rev. Date
Sebastiane (Libra) Apr 17
Servant and Mistress
(New Line) June 19
Slave of Love, A
(Cinema 5) 5055
Teacher, The
(Tricontinental) July 10
Tintorera (United Film) 5055
Always for
Foreign
Violette (Go nt/
New Yorker) 51
Viva Italia! (Cinema 5) 51
Why Does Herr R. Run
Amok? (New Yorker) ...Feb
Woman at Her Window, A
(Cinema Shares) July
Documentary, Experimental
Pleasure
(Les Blank) June 5
Beyond and Back
(Sunn Classic) 5057
Black at Yale: a Film Diary
(Warrington Hudlin) . 24
Block Indians of New Orleans,
The (Maurice M.
Martinez) June 5
Children of Theatre Street,
The (Peppercorn-
Wormser) Jan 23
Cinema According to
Bertolucci, The
(Bauer Int'l) Jon 23
Gentleman Tramp, The
(Tine Productions) June 5
I Could Hear You All the
Way Down the Hall
(Robert Gardner) Mar 27
Late Greet Planet Earth,
The (Pacific Int'l) 5015
Ona People: Life and
Death in Tierra del
Fuego, The (Chapman/
de Gonzales) Jan 23
Riddles of the Sphinx
(British
Film
Institute) Apr 24
Running
Fence
(Maysles) June 5
Torre Bela (S.C.I.) June 5
Word Is Out (Adair) Apr 17
QUARTERLY
INDEX
TO
PICTURE GUIDE
REVIEWS
January Through 7070
First, Second
September iO/O ^nd Third Quarters
Allied Artists
PG Page 0/
Rev. Date
Betsy, The Wild Geese, The
American International
Chosen, The 5013
Grayeagle 4997
Here Come the 5018
Tigers
High-Ballin' 5035
Incredible Melting Man,
The 5025
Jennifer 5036
Matilda 5042
Mean Dog Blues 5010
Norseman, The 5056
Our Winning Season 5027
Private Files of J. Edgar
Hoover, The 5000
Youngblood 5036
Avco Embassy
Different Story, A 5022 Monitou, The ..
Dream of Passion, A 5056 Rabbit Test ..
Go Tell the Spartans 5037 Stingray
Tempter, The 5040
.5009
.5004
.5044
Candleshoe
Cat From Outer
The
Buena Vista
.5020 Hot Lead and Cold Feet
Return From Witch
.5037 Mountain
.5048
.5012
Cinema Shares
Aces High 5028 Texos Detour
Blue Sunshine 5021 Woman at Her Windo
Operation Thunderbolt 4998 A
5051
..July 10
Columbia
Amsterdam Kill, The 5013 Eyes of Laura Mars
Boys in Company C, The 5000 If Ever I Sec You Agaii
Buddy Holly Story, The 5038 Midnight Express
Casey's Shadow 5010 Silver Bears
Cheap Detective, 5044 Thonk God
Warlords of Atlantis 5046
5051
5032
5047
5024
.5030
Crown International
Draculo's Dog 5022 Malibu Beach

I Wanna
Dimension
P.O. Page or
Rev. Dote
Great Smokey Roodblock,
The
Group 1
Ust 4 Days, The 5002
Warner Bros.
P.G. Page or
P.G. Paqe or
Rev. Date
Rev. Date
Big Wednesday
5050 Girl Friends
5042
Capricorn One
5038 Hooper
5049
Crossed Swords
5009 It Lives Again
5027
End of the World in Our
Medusa Touch, The
5011
Usual Bed in a Night Full
Sea Gypsies, The ....
5023
of Rain, The 5003 Starship Invasions ..
5002
Gauntlet, The 4997 Straight Time
5017
Swarm, The 5048
Avalanche
Blackout
Evil, The
Hero Ain't Nothir
Sandwich, A ...
Independent-International
Team-Motes 5050
New World
.5057
.5058
.5019
Leopard in the Snow
Little Night Music, A
Piranha
Paramount
.5024
5016
.5052
American Hot Wax 5016 Foul Ploy 5048
Bod News Bears Go Greose 5040
to
Japan, The 5045 Heaven Can Wait 5041
Days of Heaven 5058 One and Only, The 5006
Death on the Nile 5061 5018
Pretty Baby
Up in Smoke 5060
Peter Perry
Boys Are Good Boys
20th Century-Fox
Boys From Brazil, The 5061 Fury, The 5014
Damien—Omen II 5035 High Anxiety 4998
Driver, The 5053 Unmarried Woman, 5018
An
Wedding, A 5059
United Artists
Big Sleep, The 5013
Coma (MGM) 5004
Coming Home 5007
Convoy 5041
Corvette Summer (MGM) 5031
End, The 5028
F.I.S.T 5026
Almost Summer 5022
Blue Collar 5005
Checkered Flog or Crash .4999
Choirboys, The 4999
Five Days From Home 5025
FM 5025
Gray Lady Down 5012
Greek Tycoon, The 5029
House Calls 5015
Universal
Interiors 5052
International Velvet
(MGM) 5046
Lost Waltz, The 5023
Revenge of the Pink
Panther 5047
Who'll Stop the Rain 5044
Hold Your Hand ...5024
Jaws 2 5039
Notional Lampoon's Animal
House 5043
Nunzio 5026
Other Side of the Mountain
Part 2, The 5005
Sgt. Pepper's Lonely Hearts
Club Bond 5050
All
Things Bright and Beautiful
(World Northal) 5033
Angels in Hell (PRO Int'l) ...5003
Bad
Penny (Chuck
Vincent) Sept 25
Big Thumbs (Coast) May 29
Billion Dollar Hobo, The
(Int'l Picture Show) 5008
Clown White (John
Walker) Jan 23
Erotic Adventures of Candy,
The (Caribbean Films
West) Sept 25
Expectations (Essex) Apr 24
Far Shore, The (Bauer
Int'l) 5062
Fight for Your Life
Miscellaneous
(William
Mishkin) 5029
Fingers (Brut) 5005
Fox Affair, The (Panther
Productions) 5028
Free Spirit (Joseph
Brenner) 5026
Goodbye Franklin High
(Cal-Am) 5032
Harper Valley PTA (April
Fools) 5034
Hazing, The (Miraleste) 5001
High Rolling (Martin) 5039
Inheritance, The (S.J.
Int'l) 5003
Last Challenge of the
Dragon, The
(Cineworld) 5007
Barocco (La Boetie-
Sarah) May 15
Battle of Chile, The
(Tricontinental) Apr 17
Best Way, The (Specialty) ...4998
Blue Country (Quartet) 5008
Bonjour Amour (Atlantic) ...5038
Bread and Chocolate
(World Northal) 5045
Breaking With Old Ideas
(October) Feb 13
foreign
Bus, The (Helios) May 15
Calm Prevails Over the City
(New Yorker) May 15
Cat and Mouse (Quartet) ...5030
Ceddo (New Yorker) Mar 27
Celine and Julie Go Boating
(New Yorker) Mar 27
Chess Players, The
(Creative) July 10
Cinema According to
Bertolucci, The
(Bauer Int'l) Jan 23
Coup de Grace
(Cinema 5) 5010
Dear Inspector (Reviewed
as "Dear Detective")
(Cinema 5) 5036
Last Survivor, The
(United Producers) 5059
Little Girls Blue (New
Day) May 29
Magic of Lassie, The
(Int'l Picture Show) 5049
Matter of Love, A
(William Mishkin) 5054
Maya Deren Retrospective
(Grove Press) June 19
Metamorphoses (Sanrio) 5034
Oily Oily Oxen Free
(Sanrio) 5054
Opening Night (Faces) 5000
Renaldo & Clara (Circuit) ...5004
Restless (Joseph Brenner) 5031
Rubber Gun, The (Edward
Schuman-Gabriel
Katzko) 5020
7 Into Snowy (Entertainment
Ventures) Apr 24
Slightly Pregnant Man, A
(S.J. Int'l) 5019
Speedtrap (First Artists) 5033
Summerdog (Salisbury) 4997
Take Off (Maturpix) May 29
Wockiest Wagon Train in
the West, The (Topar) 5017
Wicker Man, The
(Abraxas) 4999
Woman's Torment, A
(D.F.S. Enterprises) Sept 25
Dona Flor and Her Two
Husbands (Carnaval) 5011
First Time, The (EDP) 5020
Foul Play (Production
Silesia) May 15
Furtivos (Poachers) (Empresa
Cinema) Mar 27
Geisha, A (New Yorker) ....July 10
Iphigenia (Cinema 5) 5046
Landscape After Battle
(New Yorker) Mar 27
Last Supper, The
(Tricontinental) June 19
Madame Rosa (Atlantic) 5014
Mado (Joseph Green) 5001
Main Actor, The
(Bioskop/WDR) June 19
Man Who Loved Women, The
(Cinema 5) 5014
Mother and Daughter
(Pantheon 1) May 15
Mr. Klein (Quartet) Feb 13
Nea (Libra) 5053
No Time for Breakfast
(Daniel Bouria) 5062
Phantom Baron (Raymond
Rohauer) Feb 13
Replay (Quartet) 5042

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COMPLETE automated booth with
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WE PAY good money lor used equipment
Texas Theatre Supply, 915 S. Alamo,
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TOP CASH PAID for lamphouses, soundheads,
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What have you? STAR CINEMA
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FILMS WANTED
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ity. L. Brown, 6763 Hollywood Blvd
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SOUND PROJECTION
MAINTENANCE MANUAL
"TROUTS SOUND AND PROJECTION
MANUAL." Simplified service data on
Leading makes of projectors, Step>-by-
Step Service instructions on Sound equipment,
xenon lamps, screens, lenses, film
transport equipment (platter), motors,
soundheads, speakers, Schematics on
etc.
sound equipment and drawings. This helpful
Service Manual endorsed by the industry.
Authentic maintenance data for
the projectionist, the exhibitor. Simplified
data. You should have this Manual and
snve on repair work and obtain better
proj. and sound. Send TODAY. Special
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HOUSE
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TICKET MACHINES repaired. Fast service,
WORLD-S LARGEST THEATRE broker
JITRICAL BOOKEH. By New York
Distributor. Must have
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machine worth money. We trade, buy and
experience with subdist routers.
363-2724,
J
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PA. Excellent location on busy Rt. 61, 16
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commensurate with experience and
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Car provided, plus expenses, hie
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DRIVE-IN theatres lor sale or le
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Good condition. Presently operating. Box
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200 SEAT INDOOR THEATRE, operating
brick building, equipment, owner retiring
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FOR LEASE—THEATRE S F. Area (E
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SPECIALISTS IN THEATRE SEATING
New and rebuilt theatre chaira for sole
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CmCE :: October 16. 1978

^^^1
dyCo.,inc i^:;«TiTli iment St. / Baltimore, Md. 21205 / (301) y.j'
^2010