ANNUAL REPORT 2001 - Prudential plc
ANNUAL REPORT 2001 - Prudential plc
ANNUAL REPORT 2001 - Prudential plc
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Egg<br />
<strong>2001</strong> was another year of outstanding<br />
growth for Egg, with operating income<br />
up 103 per cent to £189 million and strong<br />
customer growth, principally through<br />
its credit card business. Pre-tax losses<br />
decreased by 43 per cent to £88 million.<br />
Egg’s management accounts for November<br />
showed that the business made a profit<br />
for the month. In doing so, Egg met the<br />
commitment made at the time of its flotation<br />
in June 2000 that it would break even<br />
during the fourth quarter of <strong>2001</strong>. Egg’s<br />
management team is confident that its<br />
UK business is sustainably profitable.<br />
During the year, Egg acquired 600,000<br />
net new customers, giving a year-end<br />
total of 1.95 million. Today, Egg has over<br />
two million customers. The credit card<br />
business performed strongly, particularly<br />
Egg Card, and now has 1.37 million<br />
customers. Credit card balances nearly<br />
doubled to £1.8 billion and credit quality<br />
remains strong. Egg Mortgages increased<br />
its book by 18 per cent to £1 billion.<br />
In January 2002, Egg announced its intention<br />
to launch in France during the year. As part<br />
of this strategy, Egg will acquire Zebank<br />
(subject to regulatory approval), the leading<br />
French on-line banking business, which<br />
will provide Egg with a platform to distribute<br />
Egg-branded products. In addition to<br />
this deal, Egg has signed distribution<br />
partnerships with French retailers Sephora<br />
and La Samaritaine.<br />
<strong>Prudential</strong> Europe<br />
<strong>Prudential</strong>’s European operations encompass<br />
both the manufacture and distribution of<br />
<strong>Prudential</strong> branded products in continental<br />
Europe through strategic distribution<br />
agreements with strong local partners.<br />
In Germany, our focus has been on unitlinked<br />
pension and protection products,<br />
distributed through local agent sales forces.<br />
During <strong>2001</strong>, <strong>Prudential</strong> Europe re-launched<br />
its Vorsorge critical illness product, and<br />
launched two new mutual funds which were<br />
developed jointly with the Deutsche Bank<br />
Group. These are fund of funds (Dachfonds)<br />
and are the first <strong>Prudential</strong> branded products<br />
to be available in the German market.<br />
During <strong>2001</strong>, new business achieved profits<br />
of £8 million remained broadly in line with<br />
2000. Total sales in <strong>2001</strong> were £78 million,<br />
more than double the levels achieved in the<br />
previous year, principally due to strong sales<br />
of <strong>Prudential</strong> Europe Vie, an equity-backed<br />
life insurance product that was launched in<br />
France in January <strong>2001</strong>.<br />
Pru Vie is initially being sold through<br />
independent financial advisers approved<br />
by Centre Français du Patrimoine (CFP),<br />
which is one of the largest multi-brokerage<br />
networks in France. In January 2002,<br />
<strong>Prudential</strong> announced a similar arrangement<br />
with Espace Patrimoine Conseil (a subsidiary<br />
of Crédit Mutuel de Bretagne), and is<br />
expecting to enter into further distribution<br />
arrangements later this year.<br />
Egg will also be extending its partnership<br />
with Microsoft to offer further financial<br />
services products in France in addition to<br />
the proposed fund supermarket through<br />
MSN, a leading consumer web destination<br />
in Europe.<br />
EGG CUSTOMER GROWTH (000)<br />
2000<br />
1500<br />
1000<br />
500<br />
Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec<br />
1998 2000<br />
1999 <strong>2001</strong><br />
0<br />
09 <strong>Prudential</strong> <strong>plc</strong> Annual Report <strong>2001</strong>