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ANNUAL REPORT 2001 - Prudential plc

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Egg<br />

<strong>2001</strong> was another year of outstanding<br />

growth for Egg, with operating income<br />

up 103 per cent to £189 million and strong<br />

customer growth, principally through<br />

its credit card business. Pre-tax losses<br />

decreased by 43 per cent to £88 million.<br />

Egg’s management accounts for November<br />

showed that the business made a profit<br />

for the month. In doing so, Egg met the<br />

commitment made at the time of its flotation<br />

in June 2000 that it would break even<br />

during the fourth quarter of <strong>2001</strong>. Egg’s<br />

management team is confident that its<br />

UK business is sustainably profitable.<br />

During the year, Egg acquired 600,000<br />

net new customers, giving a year-end<br />

total of 1.95 million. Today, Egg has over<br />

two million customers. The credit card<br />

business performed strongly, particularly<br />

Egg Card, and now has 1.37 million<br />

customers. Credit card balances nearly<br />

doubled to £1.8 billion and credit quality<br />

remains strong. Egg Mortgages increased<br />

its book by 18 per cent to £1 billion.<br />

In January 2002, Egg announced its intention<br />

to launch in France during the year. As part<br />

of this strategy, Egg will acquire Zebank<br />

(subject to regulatory approval), the leading<br />

French on-line banking business, which<br />

will provide Egg with a platform to distribute<br />

Egg-branded products. In addition to<br />

this deal, Egg has signed distribution<br />

partnerships with French retailers Sephora<br />

and La Samaritaine.<br />

<strong>Prudential</strong> Europe<br />

<strong>Prudential</strong>’s European operations encompass<br />

both the manufacture and distribution of<br />

<strong>Prudential</strong> branded products in continental<br />

Europe through strategic distribution<br />

agreements with strong local partners.<br />

In Germany, our focus has been on unitlinked<br />

pension and protection products,<br />

distributed through local agent sales forces.<br />

During <strong>2001</strong>, <strong>Prudential</strong> Europe re-launched<br />

its Vorsorge critical illness product, and<br />

launched two new mutual funds which were<br />

developed jointly with the Deutsche Bank<br />

Group. These are fund of funds (Dachfonds)<br />

and are the first <strong>Prudential</strong> branded products<br />

to be available in the German market.<br />

During <strong>2001</strong>, new business achieved profits<br />

of £8 million remained broadly in line with<br />

2000. Total sales in <strong>2001</strong> were £78 million,<br />

more than double the levels achieved in the<br />

previous year, principally due to strong sales<br />

of <strong>Prudential</strong> Europe Vie, an equity-backed<br />

life insurance product that was launched in<br />

France in January <strong>2001</strong>.<br />

Pru Vie is initially being sold through<br />

independent financial advisers approved<br />

by Centre Français du Patrimoine (CFP),<br />

which is one of the largest multi-brokerage<br />

networks in France. In January 2002,<br />

<strong>Prudential</strong> announced a similar arrangement<br />

with Espace Patrimoine Conseil (a subsidiary<br />

of Crédit Mutuel de Bretagne), and is<br />

expecting to enter into further distribution<br />

arrangements later this year.<br />

Egg will also be extending its partnership<br />

with Microsoft to offer further financial<br />

services products in France in addition to<br />

the proposed fund supermarket through<br />

MSN, a leading consumer web destination<br />

in Europe.<br />

EGG CUSTOMER GROWTH (000)<br />

2000<br />

1500<br />

1000<br />

500<br />

Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec<br />

1998 2000<br />

1999 <strong>2001</strong><br />

0<br />

09 <strong>Prudential</strong> <strong>plc</strong> Annual Report <strong>2001</strong>

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