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• APRIL 16, \rn<br />


liiiluihiig tht Stclisnal Ntxi P

'<br />

lONAL RELEASE DATE: FRIDAY, JUNE 29th, 1979!<br />

Contact your local<br />


INTL FILMS, INC. 3<br />

Sub-Distributor I<br />

An En^ertainmenl Event Destined<br />

\o Make Motion Picture History!<br />



1r. Jay Goldberg .<br />

)13) 851-9933<br />






DES MOI<br />


"r. Pat Halloran<br />



Mr. Bill Simpson<br />

(704) 333-5193<br />


Mr. Terry Levene<br />

(212) 787-6208<br />

NEW ENGLAND Territory<br />

Mr. Harvey Appell<br />

(617) 482-4442<br />


Upper NEW YORK Stai<br />

Mr. Ike Ehrllchman<br />

(716) 854-6752 .<br />

or (716) 852-0076<br />


Mr. Gary Gibbs<br />

(213) 467-9459<br />


MARYLAr"""""<br />

Mr. Ross Wheeler<br />

(202) 244-1500<br />


KFVJ MFYinn<br />

am<br />






^LfTON/ZiiMiTSCH liniiWiiTioiiiiLhLMt,lHC. Release<br />

or contact JERRY ZANITSCH and EMMETT ALSTON: (213) 846-5594<br />

and see them at Showarama, Crown Center Hotel, Kansas City, Mo.<br />

-*^ APRIL 23-26<br />

iflinON/ZilNITtCH iHTERMiiriOHilLhLMtjMC.




By<br />

Associate Editor<br />

'The Deer Hunter," EMI-Universal's<br />

devastating story of war's effect on a closely-knit<br />

group of blue-collar workers, was<br />

voted the best picture of 1978 during the<br />

51st annual Academy Awards ceremony<br />

April 9.<br />

Michael Cimino. director of the film,<br />

and Christopher Walken, who played the<br />

supporting role of a young man driven to<br />

suicide by the futility of war, also won<br />

the Oscars in their respective categories.<br />

In addition, "The Deer Hunter" was recognized<br />

for its achievement in sound and<br />

editing.<br />

A film with a similar theme, "Coming<br />

Home," earned top acting honors for its<br />

stars Jane Fonda and Jon Voight. It also<br />

garnered the Oscar for best screenplay written<br />

directly for the screen.<br />

Before the ceremonies, demonstrators outside<br />

the Dorothy Chandler Pavilion in Los<br />

Angeles carried signs denouncing "The Deer<br />

Hunter's" allegedly racist attitudes toward<br />

the people of Vietnam. Thirteen arrests were<br />

made after a thiown bottle disrupted the<br />

otherwise peaceful protest. Five injuries<br />

were reported.<br />

"Heaven Can Wait." from Paramount,<br />

which had been nominated for nine awards,<br />

was cited for best art direction. Warren<br />

Beatty, who had been nominated in three<br />

categories— best director, best actor and<br />

best screenplay—went home empty-handed.<br />

Columbia's "Midnight Express" collected<br />

two of the gold statuettes, one for Giorgio<br />

Moroder's score and one for Oliver Stone's<br />

screenplay adapted from another medium.<br />

Columbia, distributors of Casablanca<br />

Records, will profit by awards given to the<br />

"Midnight Express" score and to the song<br />

"Last Dance" from "Thank God It's Friday."<br />

Woody Allen, whose somber "Interiors"<br />

had been nominated in five categories, including<br />

best director and best original<br />

screenplay, failed to repeat the success of<br />

last year's "Annie Hall."<br />

The ceremony was noticeably smoother<br />

and more restrained than in recent years.<br />

Johnny Carson, in his first appearance as<br />

emcee, handled his lines with finesse, displaying<br />

the comic timing and delivery for<br />

which he is famous.<br />

Introduced by Howard Koch as "a national<br />

treasure," Carson quickly pulled the<br />

rug from under potentially politically minded<br />

recipients<br />

by taking a stand on every issue<br />

from nationalism to seal-hunting.<br />

The ceremonies, in fact, were remarkably<br />

(Continued on page 5)<br />

Published weekly, except one Issue at year-end, by<br />

Vance Publishing Corp.. 825 Van Brunt Blvd.. Kansas<br />

City, .Missouri 64124. Subscription rates: Sectional<br />

Edition, J1500 per year, foreign. $25.00. National<br />

Bjecutlve Edition: $26.00, foreign, $30.00. Single<br />

'-'opy, 75c. Second class postage paid at Kansas City.<br />

Mo. BOXOFFICE Publication No. (USPS 062-260).<br />

Robert DeNiro, second from right, heads the cast of the award-winning "Deer<br />

Hunter," an EMI films/ Universal release.<br />

Winners of Academy Awards for 1978<br />

Best picture: "The Deer Hunter, an EMI<br />

"<br />

Films/ Michael Cimino Film Production,<br />

Universal. Barry Spikings, Michael Deeley,<br />

Michael Cimino and John Peverall, producers.<br />

Best directing: Michael Cimino for "The<br />

Deer Hunter,"<br />

Best actor: Jon Voight in "Coming<br />

Home."<br />

Best actress: Jane Fonda in "Coming<br />

Home."<br />

Best supporting actor: Christopher Walken<br />

in "The Deer Hunter."<br />

Best supporting actress: Maggie Smith in<br />

"California Suite."<br />

Best foreign-language film: "Get Out<br />

Your Handkerchiefs" (France).<br />

Best original screenplay—written directly<br />

for the screen: "Coming Home," story by<br />

Nancy Dowd, screenplay by Waldo Salt and<br />

Robert C. Jones.<br />

Best screenplay—^based on material from<br />

another medium: "Midnight Express."<br />

screenplay by Oliver Stone.<br />

Best cinematography: Nestor Almendros<br />

for "Days of Heaven."<br />

Best sound: Richard Portman, William<br />

McCaughey, Aaron Rochin and Darrin<br />

Kinight for "The Deer Hunter."<br />

Best film editing: Peter Zinner for "The<br />

Deer Hunter."<br />

Best art direction: Paul Sylbert and Edwin<br />

O'Donovan for "Heaven Can Wait," set<br />

decoration by George Gains.<br />

Best costume design: Anthony Powell for<br />

"Death on the Nile."<br />

Best original dramatic score: Giorgio<br />

Moroder for "Midnight Express."<br />

Best original song score/adaptation: Joe<br />

Renzetti for "The Buddy Holly Story."<br />

Best original song: "Last Dance," from<br />

"Thank God It's Friday," music and lyrics<br />

by Paul Jabara.<br />

Best documentary feature: "Scared<br />

Straight!", .\rnold Shapiro, producer.<br />

Best documentary short: "The Flight of<br />

the Gossamer Condor." Jacqueline Phillips<br />

Shedd and Ben Shcdd. producers.<br />

"<br />

Best live-action short: "Teenage Father,<br />

Taylor Hackford, producer.<br />

Best animated short: "Special Delivery, "<br />

Eunice Macaulay and John Weldon, producers.<br />



"Superman," a Richard Donner film, produced<br />

by Pierre Spengler.<br />


Stephen Kodalsky, for special achievement<br />

in sound, in the development of Nagra<br />

recorders: Robert Gottschalk, for de-<br />

(Continued on page 5)<br />



Published in Fi»e Sectional Editions<br />


Publisher<br />


Assoc. Publisher/National Sales Manager<br />


Editor<br />

BEN SHLYEN Executive Editor<br />

MORRIS SCHLOZMAN Business Manaoer<br />

HARVEY SHARP Circulation Director<br />

GARY BURCH Equipment Editor<br />

JONNA JEFFERIS Associate Editor<br />

STU GOLDSTEIN Associate Editor<br />

RON SCHAUMBUBG Associate Editor<br />

G. GREGORY TOBIN Associate Editor<br />

JIMMY SUMMERS Assistant Editor<br />

RALPH KAMINSKY West Coast Editor<br />

JOHN COCCHI East Coast Editor<br />


VANCE HERBERT A. Chairman<br />

B. JOHN ONEIL President<br />

J. JAMES STAUDT Vice-President<br />

Executive<br />

C. WILLIAM VANCE Vice-President<br />

Publication Offices: 825 Van Brunt Blvd., Kansas<br />

City Mo. 64124. (816) 241-7777.<br />

Western Offices: 1800 N. Highland, Suite 707. Hollywood,<br />

Ua. »0028. (213) 465-1186.<br />

Advertising sales: Glea Vernon<br />

Eastern Offices: 1270 Sixth Ave., Suite 2403. EocktfeUer<br />

CenUr. New York, 10020, (212) 265-6370.<br />

Advertising sales: Jim Young<br />

THE MODERN TUEATllE Section Is Included hi<br />

one issue each month.<br />

Atlanta: Genevieve (iunp. 166 Undbergh Drive. N.E.<br />

30305.<br />

Balthnore: Kate Savage, 3607 Sprmgdale, 21216.<br />

Boston: Ernest Warren, 1 (>)lgate Road. Needham,<br />

Mass. 02192. Tele. (617) 444-1657.<br />

Buffalo: Edward h\ Meade. 760 Mahi St., 14202.<br />

Tele. (716) g64-15SS.<br />

tharlolte: Chas. J. Leonard Sr.. 319 Queens Rd.,<br />

28204. Tele. (704) 333-0444.<br />

Chicago: Frances B. Clow. 175 North Kenllworth,<br />

Oak Park, lU. 60302. Tele. (312) 383-8343.<br />

CmchmaU: Tony B. Rutherford. Box 362. Huntington,<br />

W. V». 1510&. Tele. (304) 525-3837.<br />

Cleveland: Elain* Fried, 3255 Grenway Rd. 44122.<br />

Tele. (216) 981-3797.<br />

UaUaa: Mahle Gutoan, 5927 Winton. 76206.<br />

Denver: Bruce MarshaU. 2881 S. Cherry Way, 80222.<br />

Ues Mohies: Chidy Vlers. 4024 E. Maple. 50317.<br />

Tele. 266-9811.<br />

Hartford: Allen M. Wldem, 30 Pioneer Drive. W.<br />

Hartford 06117. Tele. 232-3101.<br />

Indianapolis: Itobert V. Jones. 6385 N. Park. 4Br20.<br />

Teie. (317) 251-5070.<br />

Jacksonville: Robert Ckirnviall. 3233 College St..<br />

32205. Teie. (004) 389-6144.<br />

Louisviiie: Susan D. Todd. 8409 Old Boundary Rd.,<br />

40291.<br />

Memphis: Bill Miokus. 1188 Perkins Rd 38117. Tele.<br />

(901) 683-8182.<br />

Miami: Martha Lumraus. 622 N B. 98 St. 33138.<br />

MUwaukee: Wally L. Meyer. 301 Heather Lane. Fredonla.<br />

Wis. 63021. Tele: (414) 692-2763.<br />

Mhineapolis: BUI Dlehi. St. Paul Dispatch. 63 E.<br />

4th St.. SU Paul. Minn. 56101<br />

New Orleans: Mary Oreenbaum. 2303 Mendez St.<br />

70122.<br />

Oklahoma City: Eddie L. Greggs. 410 South Bldg..<br />

2000 Classen Center. 73106.<br />

Pahn Beach: Lois Baumoel. 2860 S. Ocean Blvd., No.<br />

316, 33480, Tele. (305) 588-6786.<br />

Philadelphia: Maurie H. Orodenker, 312 W. Park<br />

Towne Place, 18130. Tele. (215) 667-4748.<br />

Pittsburgh; R. F. KHngensmlth, P16 Jeanette, WUktasburg<br />

15221. Tele. (412) 241-2809.<br />

Portland, Ore.: Robt. Olds, 1120 N.E. 61sl, 97213.<br />

St. Louis: Kan R. Krause, 818A Longacre Drive,<br />

63132. Tele. (314) 891-4746.<br />

Salt Lake City: Keith Perry, 264 E. 1st South, 84111.<br />

Tele. (801) 328-1641.<br />

San Antonio: Gladys Candy. 619 Ctachmatl Ave. Tele.<br />

(512) 734-5527. 78201.<br />

San Francisco: David Van. UATC. 172 Golden Gate<br />

Ave.. 94102. Teie: &28-3200.<br />

Seattle: Stu Goldman. Apt. 404. 101 N. 46th St.,<br />

98103. Tele. 782-5833.<br />

Toledo: Anna Klhie. 4330 Willys Pkwy.. 43612.<br />

Tucson: Gib Clark. 433 N. Grande. Apt. 5. 86705.<br />

Washington: Virglnhi R. CoUler. 5112 Connecticut<br />

Ave.. N.W. 20008. Tele. (202) 362-0892.<br />


Calgary: Maxine McBean. 420 40th St.. S.W., F3C<br />

iWl. Tele. (403) 249-6039.<br />

Montreal: Tom Cleary. Association des Proprletaires<br />

de Chiema du Quebec. 3720 Van Home. Suite 4-6,<br />

1138 1B8.<br />

Ottawa: Garfield "WUlle" WUson, 768 Kahisford Ave.,<br />

KJK 2K1. Tele. 746-6680.<br />

Tiironto: J. W. Agnew, 274 St. John's Rd., M6P 1V6.<br />

Vancouver: Jimmy Davie. 3245 W. 12, V6K 2R8.<br />

Robert Hucal, 600-232 Portage Ave., R3C<br />

OBI.<br />

'/4e "Julie<br />

e^'me mei&n. 7^otuA& SneluA<br />


In the April 9 issue, we carriecd an article announcing the<br />

names of three exhibitors who will be honored at Show-A-Rama<br />

22 as winners in the <strong>Boxoffice</strong>/Show-A-Ramo Honored Showman<br />

Competition,<br />

It is unfortunate that, when all was said and done, there<br />

could only be one winner chosen in each of three categories: print,<br />

radio-TV and off-site promotion. For in truth there were no real<br />

losers among the 'nearly 60 entrants who submitted promotional<br />

campaign material for award consideration.<br />

The lengthy selection process was made even more difficult<br />

by the surprising strength of the competition that prevailed in all<br />

three contest categories. But it was a welcome challenge for the<br />

panel of judges saddled with the responsibility of singling out just<br />

three winners from so many deserving entries.<br />

As a member of the selection committee, we found it exciting<br />

and refreshing that, during a growing period of economic uncertainty<br />

in our society, exhibitors are meeting head on the financial<br />

adversity that threatens to wound if not cripple the entertainment<br />

industry. It would be very easy for exhibition to flirt with<br />

complacency, particularly in the wake of all the advance publicity<br />

and national notoriety associated with the release of such film<br />

extravaganzas as "Star Wars," "Superman," and others. Conversely,<br />

it would be difficult, if not foolish, to pass up an opportunity<br />

to capitalize on the potential profit of films of this genre<br />

by planning and executing a local merchandising angle to tie in<br />

with all the free national publicity.<br />

Which brings us to the point. As exhibitors at the local level<br />

are all too well aware, the vast majority of all film fare in release<br />

today is dispatched to the first-run markets without all the advance<br />

publicity and merchandising ideas that we commonly associate<br />

with major releases. It is i'n situations like this where an<br />

exhibitor's showmanship instinct bridges the gap between a picture's<br />

prospects for failure and its potential for becoming one<br />

of those talked-about boxoffice success stories. All three winners<br />

in the Honored Showman Competition successfully bridged the<br />

gap, appealing to the interest of their local patronage by building<br />

timely and productive promotional campaigns around films that<br />

from the outset were not expected to set the world afire.<br />

The winning campaigns will be on display for all to see during<br />

the entire week of Show-A-Rama, April 23-26.<br />

The Honored Showman Competition is further proof that<br />

showmanship not only lives but is still a viable source of fun and<br />

profit in our industry.

'Deer Hunler/ Fonda,<br />

Voighl Win Oscars<br />

(Continued from Page 3)<br />

hoc from the political grandstanding thai<br />

has become so common in recent years. Recipients<br />

of awards showed restraint, especially<br />

considering the emotionally charged<br />

subject matter of the top films.<br />

Nancy Dowd. author of the story of<br />

Coming Home," wished to share her award<br />

with the women "for whom the war still<br />

goes on." Jane Fonda, who has been an<br />

activist<br />

for a number of cau,ses over the past<br />

decade, used sign language for part of her<br />

acceptance speech to call attention to the<br />

problems of the handicapped.<br />

Fonda and Voight in "Coming Home."<br />

There were no spectacular production<br />

numbers this year, a factor which helped in<br />

keeping the three-and-a-half hour telecast<br />

from stretching out interminably.<br />

Steve Lawrence and Sammy Davis Jr.<br />

performed a medley of classic songs that<br />

were never nominated for awards, and a<br />

group of studio musicians called The Orchestra<br />

offered an overture of themes from<br />

the top nominated films.<br />

A vast contrast in ages was apparent<br />

throughout the ceremony. The youngest presenter<br />

in Oscar history was Ricky Schroder,<br />

8, star of MGM's current release "The<br />

Champ." George Burns, 83, appeared with<br />

lanky Brooke Shields, 14, to present Maggie<br />

Smith with her award for best supporting<br />

actress in "California Suite."<br />

Robin Williams, meteoric young star of<br />

"Mork and Mindy" who was recently signed<br />

to play the title role in Robert Altman's<br />

"Popeye," presented an honorary award to<br />

animator Walter Lantz, who has worked<br />

in the industry for over 60 years. Williams<br />

exchanged one-liners with an animated<br />

Woody Woodpecker, Lantz's hallmark creation.<br />

Ray Bolger and Jack Haley, the Scarecrow<br />

and the Tin Man from the 1939 version<br />

of "The Wizard of Oz," danced onto<br />

the stage to music from the film. As they<br />

presented the award for best costume to<br />

Anthony Powell for "Death on the Nile,"<br />

they drew applause by referring to Universal's<br />

recent remake, "The Wiz."<br />

The telecast was dotted with surrealistic<br />

touches. A man read one of Carson's jokes<br />

111 Chinese, underscoring the global impact<br />

ol the broadcast. Steve Martin, wearing his<br />

trademark arrow-lhrough-the-skull, donned<br />

a mask which made his head invisible to<br />

viewers. And a clip from the Mu,seuni of<br />

Modern Art's film archives showed eerily<br />

distorted busses and cars driving along New<br />

York streets.<br />

Leo Jaffe, who has spent 50 years with<br />

Columbia Pictures, was presented with the<br />

Jean Hersholt Humanitarian Award.<br />

Audrey Hepburn presented an honorary<br />

award to veteran director King Vidor, who<br />

was nominated during the first Oscar presentations<br />

in 1928.<br />

A brief montage of film clips was a highlight<br />

of the tribute to the 50-year career of<br />

Laurence Olivier, who was presented with<br />

his second honorary award from the academy.<br />

Olivier, who was nominated this year<br />

for his performance in "The Boys From<br />

Brazil," also won an acting Oscar for<br />

"Hamlet" in 1948. His acceptance speech<br />

visibly moved Jon Voight, who mounted<br />

year-old actor had surgery earlier this year<br />

to remove his stomach and gall bladder.<br />

Prior to that he had lost a lung to cancer<br />

and had undergone open-heart surgery.<br />

Wayne, who waved cheerily to the audience<br />

as he ambled down tTie stairs, commented,<br />

"Oscar and I both have something<br />

in common. Oscar came on the scene in<br />

1928. So did I. We're both a little weatherbeaten,<br />

but we're still arouind and plan to be<br />

around a lot longer."<br />

Host of Honorary Awcnrds<br />

Highlight Oscar Show<br />

(Continued from Page 3)<br />

\elopment of Panaflex film equipment;<br />

Eastman Kodak, for technical achievement<br />

in research and development of Eastman<br />

color film.<br />



Best known for his creation of the animated<br />

film character Woody Woodpecker,<br />

for over 60 years of service to the motion<br />

picture industry as a film animator.<br />




For "e.xhibiting, cataloging and preservina"<br />

the industry's film heritacie.<br />



For outstanding film achievement and<br />

contributions to the motion picture industry<br />

over the past half-century.<br />



For "gracing the industry" with his work<br />

and extraordinary achievements durimg the<br />

past<br />

50 years.<br />



Leo Jaffe, chairman of the board of Columbia<br />

Pictures, for 50 dedicated years of<br />

service to the industry.<br />

Allied Artists Ind.<br />

Files for Bankruptcy<br />

NEW YORK—Citing financial troubles<br />

associated with one of its films, "The Betsy,"<br />

as a cause. Allied Artists Industries filed<br />

a voluntary court petition here April 4 to<br />

rcoiganize under Chapter XI of the Federal<br />

Bankruptcy Act.<br />

Under the terms of the petition. Allied<br />

Artists Pictures, a wholly owned subsidiary<br />

of the parent company, will be allowed to<br />

remain in business, with court protection<br />

against creditors, while a successful reorganization<br />

plan is developed, according to Jay<br />

Feldman, group vice-president for consumer<br />

affairs for Allied Artists Industries.<br />

The parent company had previously reported<br />

a net loss of $3.2 million for the 39<br />

weeks ended Dec. 29, attributing $2.6 million<br />

to Allied Artists Pictures. AA Industries<br />

reported that the picture company had<br />

the dais shortly thereafter to accept the best<br />

actor award.<br />

approximately $14.3 in liabilities as of Dec.<br />

29, of which $5.4 million had been due.<br />

John Wayne's appearance to present the<br />

award immediate<br />

According<br />

Artists Industries<br />

to the<br />

entered<br />

court petition.<br />

into production<br />

Allied<br />

best film received an<br />

standing ovation from the crowd. The 71- and financing agreements on the "The Betsy"<br />

because of the financial difficulties being<br />

experienced by its motion picture subsidiary.<br />

As a result, the parent company reports<br />

it incurred substantial obligations, re<br />

suiting in<br />

cash-flow problems.<br />

In its court petition, AA Industries said<br />

"that its business and properties continue to<br />

be valuable and that it is necessary that the<br />

company continue as a viable entity without<br />

interruption! in order that it may realize the<br />

full value of its assets and business."<br />

Allied's major film productions have included<br />

"Cabaret" with Liza Minnelli, "Papillon"<br />

with Steve McQueen and Dustin<br />

Hoffman, "The Man Who Would Be King"<br />

with Sean Connery and Michael Caine and<br />

"The Betsv" with Laurence Olivier.<br />

ABC Declares Dividend<br />

NEW YORK—The board of directors<br />

of American Broadcasting Companies Inc.<br />

recently declared a cash dividend of 30<br />

cents per share on ABC common stock, payable<br />

June 15, 1979.<br />

COMING SOON...<br />

A<br />

BIGGER<br />

and<br />

BETTER<br />


BOXOFTICE April 16, 1979

has the<br />

Flhnsthat<br />



Texas Area /Ohio Area 714-481-1266<br />

SAM OETinGER<br />

West Coast/Alaska/Hawaii 714- 481-1206<br />


South 714-481-1206<br />


northeast 617-542-0227<br />


Southeast 404-329-9003<br />


Midwest 816-931-2912<br />


Foreign Sales 714-481-1206<br />


1^*****<br />

nnwv<br />

GOOD<br />

GUYS<br />

WEAR<br />

BLACKS<br />

TOIAL GROSS in 50% of U.S.<br />


Variety Conclave Is<br />

Set for May 19-24<br />

NEW YORK—The 52nd annual convention<br />

of Variety Clubs International will be<br />

held at the Fairmont Hotel in New Orleans<br />

from May 19 to May 24, it was announced<br />

by Eric D. Morley, president of the global<br />

show business organization.<br />

More than 1.000 delegates, representing<br />

Variety Clubs in the United States, Australia,<br />

Canada, England, France, Ireland,<br />

Mexico. Puerto Rico, Israel and the Channel<br />

Islands, will attend the convention.<br />

Para, UA Enter Home Videocassette<br />

Market; Rental System Is<br />

Planned<br />


'<br />

I<br />

I<br />

Henry G. Plitt<br />

Overwhelming Choice<br />

As Motion Picture Pioneer of 1979<br />

The Foundation of the Motion Picture<br />

onecrs selected Henry G. Plitt, nationally<br />

known exhibitor<br />

and circuit head, as<br />

its Annual Pioneer of<br />

the Year for 1979, it<br />

was announced by B.<br />

V. Sturdivant, president<br />

of the charitable<br />

organization.<br />

The decision to<br />

honor Plitt at the 41st<br />

annual dinner was<br />

unanimously approved<br />

Henry G, PUtt<br />

[,y the board of directors<br />

at its meeting held recently in New<br />

York.<br />

Plitt was the overwhelming choice of the<br />

search committee that was appointed by<br />

Sturdivant to submit a candidate to the<br />

board for the prestigious award. Sherrill<br />

Corwin, who chaired the committee, praised<br />

Plitt for his contributions to the motion<br />

picture industry, and characterized him as<br />

being eminently qualified for this honor.<br />

On January 1, 1974, Henry G. Plitt, after<br />

28 years of devoted service to the American<br />

Broadcasting Companies, along with a<br />

group of prestigious Chicagoans, purchased<br />

the Northern Group of the American<br />

Broadcasting Companies' Theatres which extended<br />

from Michigan to California. At that<br />

time he became its president and chief<br />

executive officer.<br />

of the spheres, according to Mel Richmond,<br />

Under Plitt's leadership his circuit purchased<br />

national promotion-exploitation director.<br />

the remaining 258 ABC screens He said the "VisuaRama" sphere is flying<br />

in eleven Southern states on October 27, around in several initial playdates in California<br />

1978. latest This acquisition brings to a<br />

and Texas. It was "highly effective"<br />

total of over 400 screens, making the Plitt when unleased in a special sneak preview in<br />

organization reportedly the largest independent<br />

a theatre in the Westwood section of Los<br />

theatre circuit in the country.<br />

Plitt's civic interests are many. He served<br />

Angeles.<br />

as president of the United Cerebral Palsy<br />

Assn. of Greater Chicago for three years<br />

and initiated, organized and ran the Chicago<br />

New Mexico 10th State<br />

Telethons for UCP. He is a member of the<br />

To Pass Bidding Law<br />

executive committee of the State Street<br />

Council; area chairman of the Amusement NEW YORK—New Mexico has become<br />

Division of the City of Chicago's annual<br />

the tenth state to pass the anti-<br />

"Reach Out" program; instiumental in the<br />

organization and first chairman of the Joseph<br />

Jefferson Awards Fellowship of Chicago;<br />

blind bidding measure.<br />

Gov. Bruce King signed the bill into<br />

law on April 3.<br />

past chairman of the amusement diviblind<br />

Fund; chairman<br />

The bill, which becomes<br />

House by<br />

effective<br />

a vote of<br />

sion of the United Jewish<br />

of the amusement division for Israel Bonds<br />

July 2, passed the<br />

and the 1969 amusement division honoree.<br />

His many other interests include service<br />

on the board of directors of the Will Rogers<br />

Memorial Hospital. He also received the<br />

Will Rogers Memorial statue for exceptional<br />

personal endeavor of 1970-71. In 1972<br />

Henry Plitt was honored as E.xhibitor of the<br />

Year of the International Film Importers<br />

and Distributors of America. (IFIDA) Plitt<br />

served as chairman of the Metropolitan Crusade<br />

of Mercy and the National Conference<br />

of Christian and Jews for the amusement<br />

division. He also has served on the executive<br />

committees of the Girl Scouts USA.<br />

Plitt is also a member of the Motion<br />

Picture Academy of Arts and Sciences, the<br />

Friars Club, the Television Academy of Arts<br />

and Sciences, the National Association of<br />

Broadcasters, the Chicago Press Club, present<br />

vice-president and life member of the<br />

Variety Clubs International; co-chairman of<br />

the Sunshine Coach committee (Western<br />

hemisphere) and he was instrumental in<br />

forming the VIP panel for the Variety<br />

Club's telethon in Los Angeles.<br />

He is also on the board of directors of<br />

the Foundation of the Motion Picture Pioneers.<br />

Avco Adds Dimension<br />

To Horror Film Promo<br />

HOLLYWOOD—Avco Embassy Pictures<br />

has copyrighted a "VisuaRama" process<br />

which it plans to use in theatres where it<br />

shows "Phantasm," a camp-horror film in<br />

which a flying silver sphere equipped with<br />

deadly sharp daggers plays a dramatic role.<br />

Avco figures on adding a "real-life" dimension<br />

to the horror build up in the movie<br />

by having one of the silver spheres suddenly<br />

"fly" over the audience at the conclusion<br />

of the picture.<br />

A major special effects designer-manufacturer<br />

in Hollywood will build a number<br />

64-2 March 14. The senate passed it<br />

34-1 March 6.<br />

In Ohio, the trial testing of the blind<br />

bidding law has been postponed because<br />

the MPAA failed to provide<br />

documents requested by the attorney<br />

general of Ohio. A new trial date will<br />

be set after a pre-trial conference<br />

scheduled for April 19.<br />

Governor's signatures are expected<br />

soon In Tennessee, where the blind<br />

bidding bill passed the House 84-4<br />

March 29, and in Arkansas, where the<br />

bill passed the house 70-15 March 29.<br />

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Henry Winkler, Alan Manings Merge; LETTERS<br />

Plan 5 f/7ms With $20 Mil Budget<br />

HOLLYWOOD—Actor Henry Winkler<br />

has merged his Fair Dinkum company with<br />

writer-producer Alan Manings' Aiiwhit firm<br />

with plans to produce at least five feature<br />

pictures with overall budgets reaching toward<br />

$20 million. The first film tabbed for a<br />

shooting start in November.<br />

Winkler, who also has feature fihii commitments<br />

at Universal and 20th Century-<br />

Fox, plans to star in three of the Fair Dinkum/<br />

AUwhit releases. The two principals<br />

will be executive producers on all of the<br />

company projects.<br />

In addition to the feature committment,<br />

Fair Dinkum/ Allwhit also is eyeing television<br />

projects that will run into the $4 to $5<br />

million bracket.<br />

'Stokes' First Feature<br />

First feature to go before the cameras,<br />

with a November start contemplated, is<br />

"Stokes." A major star will be signed the<br />

title role of a detective in an unconventional<br />

police story to be filmed on Los Angeles<br />

locations. No budget has been set for the<br />

original screenplay by Norman Liebman.<br />

The first feature with Winkler starring<br />

will be "My Brother's Keeper," budgeted at<br />

$6 to $8 million and slated for a start in the<br />

spring of 1980. Winkler will portray a psychiatrist<br />

in the feature scripted by Larry<br />

Cohen to be shot on locations in Washington,<br />

D. C, Pennsylvania and New York<br />

City.<br />

His next one will be a still untitled project<br />

budgeted at $3 to $4 million to be written<br />

by Carol Rober and directed by Jeff Bleckner<br />

and set to shoot late in 1980.<br />

His third feature will be "Animal Factory,"<br />

budgeted at $5 million and set to<br />



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begin shooting early in 1981 with a script<br />

by Edward Bunker who will adapt his own<br />

novel about an upper middle class youth<br />

who is unable to cope when sent to prison,<br />

and his relationship with an older inmate.<br />

"Hellhound on My Tail," a screenplay by<br />

Doug DeSoto. will deal with the life of<br />

black blues singer and composer Robert<br />

Johnson. Shooting on the $3-million project<br />

is planned for the spring of 1980. Filming<br />

will be in Alabama, Georgia, Nashville and<br />

Chicago.<br />

Celebs, Industry Leaders<br />

Attend 'Champ' Premiere<br />

NEW YORK—An audience of celebrities<br />

and film industry leaders attended the invitational<br />

preview of MGM's "The Champ"<br />

at Loew's New York No. 1 April 1<br />

The guests included the film's stars, Jon<br />

Voight and Ricky Schroder, director Franco<br />

Zeffirelli and producer Dyson Lovell.<br />

"The Champ" began its regular engagement<br />

in the New York area April 4 at<br />

Loew's New York No. 1, the Astor Plaza<br />

and 16 additional theatres.<br />

Among the other preview guests were<br />

Theoni V. Aldredge, Mikhail Baryshnikov,<br />

Leonard Bernstein, Rudolph Bing, Claudette<br />

Colbert, Diane von Furstenberg, Paul Mazursky,<br />

Jan Miner, Allan Parker, Eric Pleskow.<br />

Lady Maria St. Just, Preston Tisch,<br />

Laurence Tisch and Emanuel L. Wolf.<br />

MOM was represented by a contingent<br />

of senior executives headed by Frank<br />

Rosenfelt, president, and Richard Shepherd,<br />

senior vice-president and worldwide head of<br />

theatrical production.<br />


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Jo the Editor:<br />

Your articles on advertising problems<br />

(<br />

"Exhibs Hot About Ad Problems," March<br />

12) brought to the fore many of the problems<br />

with which the industry is faced.<br />

However, there is one point which I<br />

seldom see brought out, one that faces<br />

practically every house around and one<br />

which I feel should also be mentioned.<br />

That problem is one of size—distributors<br />

making available only six- and eight-column<br />

newspaper ads.<br />

Robert Cort states that studios "agonize"<br />

over each ad, and many of the print ads we<br />

see today are extremely well done. But Mr.<br />

Cort should also realize that his painstaking<br />

ads are going to be butchered up and<br />

cut down due to the soaring newspaper<br />

rates the exhibitors are also forced to pay.<br />

Surely Mr. Cort and the others in his<br />

industry are smart enough to realize that<br />

exhibitors are not going to run full, threequarter<br />

or even half-page ads on every<br />

picture—and a small two- or three-column<br />

ad with just the movie title and rating alone<br />

won't properly "sell" a picture.<br />

There are a few companies which prepare<br />

cut-down versions of major feature<br />

ads while trying to retain the quality factor<br />

they agonized over. Our company relies<br />

heavily on these slicks, not just for calendars<br />

but for opening-day ads.<br />

Perhaps if the distributors would start<br />

preparing attractive, small ads they would<br />

find more and more exhibitors willing to<br />

put out that little bit extra— that push, that<br />

money, that showmanship—for a first-class<br />

local newspaper campaign.<br />

And along the same line, the exhibitor is<br />

not going to spend a lot of local newspaper<br />

money to advertise three inches of credits<br />

screenplay by, produced by, executive producers,<br />

executive directors, etc., etc.<br />

Three cheers for companies such as Universal<br />

and Buena Vista. They are making<br />

a good attempt to supply small ads which<br />

retain creativity and quality.<br />

Lately there have been few pictures that<br />

really merit large local newspaper expenditures.<br />

And as long as all we have is a title<br />

and rating, why bother I'm still one of<br />

those die-hards that will attempt to cut<br />

down the size of large ads and still retain<br />

the illustrations, the copy, the dramatics<br />

the "zest" of motion picture advertising.<br />

But the added cost of doing this is fastly<br />

making this approach economically questionable.<br />

Perhaps if the distribution companies<br />

would supply smaller-sized, quality advertising<br />

they would realize that exhibitors will<br />

use good material when they get it.<br />

Advertising Director<br />

Allen Theatres, Inc.<br />


April 16, 1979

te.,<br />

""^^H<br />

fOR THE<br />

RECORD<br />

Alvin A, Weinroth has been appointed lo<br />

the new position of personnel director for<br />

National Screen Service.<br />

United Artists has appointed Stuart Salter<br />

to manage the Venezuela office, Bertrand<br />

Devort to manage the Peru office and Richard<br />

Guardian to manage the Dominican<br />

Republic office.<br />

James A. Sweeney has been named executive<br />

vice-president and general manager<br />

of the Standard Manufacturing operation of<br />

Technicolor Inc. in West Springfield, Mass.<br />

Joseph A. Fisher has been appointed executive<br />

vice-president of Columbia Pictures<br />

Industries.<br />

Victor Kaufman was promoted to<br />

J<br />

senior<br />

vice-president of Columbia Pictures Industries.<br />

He retains his title of general counsel<br />

and secretary.<br />

Martin Grasgreen has resigned as director<br />

for Quartet Films here and is now operating<br />

theatres in Fort Myers. Fla. Succeeding<br />

him at Quartet is Jeff Lewine.<br />

Georg Eriksson, continental Europe sales<br />

manager in London for Warner Bros., has<br />

been named a vice-president of Warner<br />

Bros. (Transatlantic) Inc.<br />

Digby Davidson, Warner Bros.' Far East<br />

supervisor based in Tokyo, has been named<br />

a vice-president for the company.<br />

James Gentilcore has been named vicepresident<br />

and treasurer of Associate Film<br />

Distribution.<br />

George Justin has taken over as executive<br />

production manager at Orion Pictures.<br />

International Creative Management has<br />

named David Raphael president of ICM<br />

Film Marketing and Zeev Birger has been<br />

promoted to director general of the Paris<br />

office. Joseph Graham joins the division as<br />

executive vice-president.<br />

Robert S. Ferguson has rejoined Columbia<br />

Pictures as a special consultant to Francis<br />

T. Vincent, president and chief executive<br />

officer.<br />

Leanna Johnson Heath has joined the legal<br />

affairs department of 20lh Century-Fox<br />

as an associate production counsel, reporting<br />

to Walter Swanson, senior production<br />

counsel.<br />

Giovanni Gentili F. has been named general<br />

manager of Screen Gems-Columbia<br />

Pictures of Brazil Inc., succeeding the late<br />

William Hummel.<br />

Alston/Zanilsch Plan<br />

3-4 Films Per Year<br />

BURBANK, CALIF.—Emmett Alston<br />

and Jerry Zanitsch have announced the formation<br />

of Alston/Zanitsch International<br />

Films Inc. The company will produce three<br />

to four films a year and will distribute them<br />

as well as product from other independent<br />

producers.<br />

Alston, formerly with Four-Wall Distributors<br />

and Taylor-Laughlin Film Distributors,<br />

has designed ad campaigns for Paramount<br />

and Universal as well as several independent<br />

producers.<br />

Zantisch, president and general sales manager,<br />

formerly was director of advertising<br />

for Mid-States Theatres in Cincinnati. Prior<br />

to that he was general sales manager and<br />

publicity director for Phil Borack's April<br />

Fools Productions.<br />

The company has four films ready for<br />

release: "A Whale of a Tale," a deep sea<br />

adventure starring William Shatner and rated<br />

PC; "The Treasure of Emerald Cave,"<br />

rated G; "The Beast & the Vixens," an R-<br />

rated spoof of the Bigfoot myth, and "Willie<br />

Nelson's 4th of July Celebration," a concert<br />

presentation featuring music stars and filmed<br />

in Dolby stereo.<br />

Later this summer "The Devil's Mistress,"<br />

horror-suspense picture starring Cesar Romero,<br />

will be ready for release.<br />

Alston/Zanitsch has completed its first<br />

production, "Three Way Weekend," and<br />

this summer will start shooting "Beaver<br />

Fever," a satire on the disco craze.<br />

Titles & Takes<br />

Columbia's "California Suite" grossed<br />

$43,653 in the first three days of release<br />

in Austria and Italy. The Neil Simon hit<br />

took in $25,541 at three houses in Vienna<br />

and $17,112, a house record, at the Fiamma<br />

Theatre in Rome.<br />

"Superman" has passed the $110 million<br />

mark in domestic boxoffice gross. As of<br />

April 6, the film was being seen in 1,000<br />

domestic engagements. Included in the<br />

Easter season breakout arc 800 new bookings,<br />

including a number of drive-ins.<br />

Warner Bros.'"Boulevard Nights" posted<br />

a seven-day opening week gross of $1,157,-<br />

885 in 101 theatres. The Los Angeles<br />

branch reported $599,732 in 39 theatres,<br />

paced by the $83,148 in the State Theatre<br />

downtown and $42,274 in the Vogue in<br />

Hollywood. The film picked up $326,732<br />

in 34 San Francisco theatres, including<br />

$43,534 from San Jose's Capitol ozoner<br />

and the Century 25A Theatre. In Dallas,<br />

the film earned $157,798 in 21 theatres,<br />

including figures of $16,748 in the Cinema<br />

Park Drive-In and $7,897 in the Montwood.<br />

"Carnivorous" and "Raw Meat" (United<br />

Producers Distribution Organization) has<br />

taken in $48,644 in one week. Total includes<br />

$19,264 from three spots in Phoenix,<br />

$6,804 in Bakersfield, Calif., $5,483 in St.<br />

Petersburg. $6,333 in Fort Myers and $10,-<br />

760 in two Tampa spots.<br />

"Piranha" (New World), distributed overseas<br />

by United Artists, pulled in $250,041<br />

in Spain, including $74,509 from one theatre<br />

in Madrid, and $175,532 from five<br />

theatres in three weeks in Barcelona.<br />


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Universals In God We Trust (or Gimme<br />

That Prime Time Religion) will begin shooting<br />

in Los Angeles April 16. Marty Feldman<br />

is directing and starring in the script he cowrote<br />

with Chris Allen. Louise Lasser. Peter<br />

Boyle and Andy Kaufman also star in the<br />

story about an innocent's initiation into<br />

worldly ways. The Howard West-George<br />

Shapiro production has West and Shapiro<br />

as producers. Norman Herman is executive<br />

producer.<br />

Producer Pat Russell plans to produce,<br />

write, direct and join in the financing of<br />

Awakening. Story concerns a 16-year-old<br />

who is in the process of becoming a woman.<br />

SF Film Productions has announced the<br />

title of its first theatrical feature: Starlog's<br />

Intergalactic Picture Show. Picture is slated<br />

for completion this spring. No distribution<br />

commitments have yet been made.<br />

Production got under way April 2 on<br />

20th Century-Fox's comedy. Fatso. Dom<br />

DeLuise, Anne Bancroft, Candy Azzara and<br />

Ron Carey topline. Picture is the first time<br />

since July 1978 that filming has taken place<br />

at Fox's Century City lot.<br />

The First Deadly Sin has been reactivated<br />

on Columbia's production schedule. Columbia<br />

has finalized a producing deal with Elliot<br />

Kastner to bring the Lawrence Sanders<br />

novel to the screen. Mann Rubin has been<br />

signed by Kastner to write a new screenplay,<br />

to be tailored for Marlon Brando.<br />

Norman Jewison and Patrick Palmer will<br />

co-produce Best Friends. Story concerns a<br />

young couple who live together before eventually<br />

deciding to marry. Jewison is also<br />

directing. Joe Wizan and Barry Levinson<br />

will be executive producers.<br />

Universal has begun filming Mehin and<br />

Howard. Jason Robards stars as Howard<br />

Hughes. Paul LeMat is Dummar, a man<br />

who claimed he gave Howard Hughes a<br />

dime and a ride home.<br />

Principal photography on Variety International's<br />

Oil will commence July 30. Robert<br />

Dillon is writing the screenplay from a<br />

novel by Jonathan Black. Jack Poplin has<br />

been set as art director.<br />

A film comedy titled Jaws 3— People<br />

will be produced by the Zamick Brown company<br />

and National Lampoon, Inc. Picture<br />

will be a spoof of the successful "Jaws" and<br />

its sequel "Jaws 2." Richard D. Zanuck and<br />

David Brown, who produced "Jaws," will be<br />

executive producers. National Lampoon<br />

chief Matty Simmons, who co-produced<br />

"Animal House" with Ivan Reitman, will<br />

be the producer. Production is scheduled for<br />

fall.<br />

After more than a year of preparation,<br />

production will start late this year on Al-<br />

12<br />

ways Elvis. Picture is result of collaboration<br />

between Jerry Weintraub, Col. Tom Parker<br />

and the Presley estate. Filming will take<br />

place at the Graceland mansion, and at the<br />

Las Vegas Hilton and other key concert<br />

sites.<br />

Lorimar Films and literary agent Alain<br />

Bernheim have reached an agreement<br />

whereby Bernheim will function as executive<br />

producer of theatrical film productions<br />

that he will develop with Lorimar. First<br />

Lorimar-Bernheim project will be The Good<br />

Leviathan, story of the world's largest nuclear-powered<br />

supertanker.<br />

New World Pictures has dropped plans<br />

to distribute Swim Team. The comedy has<br />

no new distributor presently lined up.<br />

Filming will begin in New York May 17<br />

on the new Paul Mazursky romantic comedy-drama,<br />

Willie & Phil. John Heard, Ray<br />

Sharkey and Margot Kidder star.<br />

Gary Busey, together with Jodie Foster<br />

and Robbie Robertson, will star in Lorimar's<br />

Carny. The dramatic feature will be set<br />

against a background of a modern-day carnival.<br />

United Artists will distribute.<br />

Principal photography began March 26<br />

on UA's A Small Circle of Friends. Brad<br />

Davis, Daren Allen and Jameson Parker<br />

star. Tim Zinneman is producing with Rob<br />

Cohen as director.<br />

Charlie Chan's Curse, a comedic look at<br />

the famed detective and his number one<br />

son, will be produced by Jerry Sherlock.<br />

Production will begin in summer.<br />

The Island will be made as a Zanuck-<br />

Brown production for Universal with Michael<br />

Caine starring. Film is based on a<br />

novel by Peter Benchley, who will write the<br />

screenplay. Filming will begin May 14.<br />


Huddleston Co.: Rights to Dexter, written<br />

by David Peckinpah. Burt Kennedy will direct.<br />

Alive Enterprises: Original script of<br />

Sykes and the Woman that Made Him.<br />

Story concerns a teller of dirty jokes, written<br />

by Paul Golding and Zalman King.<br />

Carolyn Pfeiffer will produce.<br />

Cinema Shares International: Rights to<br />

Hollywood Man, for theatrical and TV markets.<br />

Story concerns a filmmaker whose picture<br />

is backed by the mob.<br />

Salzburg Enterprises, Inc.; Non-theatrical<br />

rights to Attack of the Killer Tomatoes. SEI<br />

will also handle sales of the picture in<br />

overseas markets.<br />

Paramount: Motion picture rights to<br />

Dre.ss Gray current novel by Lucian Truscott<br />

IV. Richard Roth will produce. Gore<br />

Vidal will script the screenplay. Plot concerns<br />

a West Point cadet and his investigation<br />

into the murder of a fellow cadet-<br />



Playwright-screenwriter Adolph Green<br />

will debut in films in Warner's Simon.<br />

Lensing is under way in New York.<br />

Lee Grant will play the judge in Universal's<br />

Little Miss Marker. Picture is now<br />

shooting with Walter Bernston directing.<br />

Six children from Appalachia have roles<br />

as Loretta Lynn's brothers and sisters in<br />

Coal Miner's Daughter. Film is now shooting<br />

in Nashville after four weeks of production<br />

in Kentucky.<br />

Director Samuel Fuller will play the<br />

commander of the Armed Forces Defense<br />

Control Center in Los Angeles in 1941.<br />

is Picture a Universal-Columbia co-production.<br />

Angle Dickinson, Lome Green, Jeff East<br />

and Barry Morse are in the cast of Klondike<br />

Fever. Shooting began last month on<br />

location in British Columbia.<br />

Rod Hasse will play the title role of<br />

Captain Avenger. The Captain is a fictional<br />

TV hero who is never seen in the picture<br />

except on a TV set as part of a commercial.<br />

The film-within-a-film is an MGM-United<br />

Artists comedy.<br />

Marlene Tracy has been signed for an<br />

important role in The Woman Inside. Filming<br />

is now under way in Los Angeles. Joan<br />

Blondell and Dane Clark star. Joe Van<br />

Winkle is directing from his own screenplay.<br />

Sid Levine is producing.<br />

Scatman Crothers has taken a role in<br />

Scavenger Hunt, The Melvin Simon production<br />

is being directed by Michael Schultz.<br />

Gary Parker, Royce Clark, David Gray<br />

and William Sanderson are in the cast of<br />

Universals Coal Miner's Daughter.<br />

Matt Clark, Everett McGill, William<br />

Newman, Emmett Walsh and Barry Corbin<br />

have been cast in Brubaker. Filming began<br />

April 9.<br />

Don Porter is co-starring in The Last<br />

Resort. Cash Baxter is directing.<br />

Tybee Brascia has signed for a role in<br />

The Baltimore Bullet. Robert Ellis Miller is<br />

directing.<br />

Lee Anthony has been cast in a co-starring<br />

role in Vision Associates' Waiting<br />

Room. Lee Bobker is directing.<br />



Robert Altman has signed to direct Paramount's<br />

Popeye. Robin Williams will star<br />

the Robert Evans production.<br />

in<br />

Alfredo Diaz and Ignacio Mendez will<br />

write the musical score for Guyana, Crime<br />

of the Century. Shooting is under way in<br />

Mexico City.<br />

Carol Connors, whose "Gonna Fly Now"<br />

was the hit song from "Rocky," has been<br />

signed to write the title song for Rocky 11.<br />

Bill Conti is writing the score.<br />

Dave Grusin will write the score for Norman<br />

Jcwison's . . . And Justice For All.<br />

BOXOFFICE :: April 16, 1979


Send news of adyertlsing campaigns and publicity to STU GOLDSTEIN, MERCHANDISING EDITOR<br />

General Cinema Corp.<br />

Enlists Amtrak's Aid<br />

To tub-thump "The Great Train Robbery,"<br />

General Cinema Corp.'s Thomas<br />

Mall in Phoenix arranged a natural tie-in.<br />

Manager Ray Gibbs called the director of<br />

promotion for Amtrak in San Francisco<br />

and told him of his plan: He would advertise<br />

their railroad in a promotion if Amtrak<br />

would give away two tickets from Phoenix<br />

to San Francisco, round trip. Amtrak<br />

agreed.<br />

Free Room, Too<br />

Gibbs also contacted Holiday Inn in San<br />

Francisco, and they agreed to supply the<br />

winner with a room for three days and<br />

nights. General Cinema's Division Mgr. arrainged<br />

for a free pass to the circuit's San<br />

Francisco theatre.<br />

In addition, radio KOPA was utilized to<br />

handle "Train Robbery" advertising and<br />

also furnished a safe to display in the theatre<br />

lobby. A key to the safe was given to<br />

anyone who came to the station and asked<br />

for one. The winner with the lucky key<br />

won the trip to San Francisco, courtesy of<br />

General Cmema and Amtrak<br />


Square Theatres in Salt Lake City<br />

awards their free trip to Hollywood as<br />

part of a "Rivals" campaign. Stewart<br />

Petersen, star of "Rivals" also will accompany<br />

the winners on their trip. Pictured<br />

are the prize winners, along with<br />

Stewart Peterson. World Entertainment<br />

Corp. vice-president Howell Malham is<br />

iecond from right.<br />

GUIDE<br />

Free-Throws and Rim Shots at Ogden-Perry<br />

Santa Rosa Cinema manager and employees ready to shootout for "Fast Break."<br />

"The Great Basketball Shootout" proved to be a real success in Ft. Walton Beach.<br />

To promote Columbia's "Fast Break,"<br />

Ogden-Perry initiated a "Great Basketball<br />

Shootout" at the Santa Rosa Cinema in Fort<br />

Walton Beach, FJa. Manager Tony Bruguiere<br />

first contacted Athletic Attic in Samta<br />

Rosa Mall and arranged for a donation of<br />

"Fast Break" T-shirts. The shirts were silk<br />

screened by Athletic Attic with "Santa Rosa<br />

Cinema presents" over the "Fast Break" art.<br />

Athletic Attic gave 45 of these shirts to Santa<br />

Rosa Cinema at no charge. Cinema employees<br />

started wearing the shirts two weeks<br />

prior to opening day and continued through-<br />

a basketball. Newspaper ads for "Fast<br />

Break" included an invitation to come out<br />

to Santa Rosa on Friday and Saturday<br />

nights to compete in the "Great Basketball<br />

Shootout" and win passes to "Fast Break."<br />

Five in a row proved too difficult so the requirement<br />

to win a pass was finally reduced<br />

to two out of three. Even at two out of three<br />

not very many passes were won but a lot of<br />

people tried and it provided a great deal of<br />

promotion for "Fast Break."<br />

Boosting 'Norma Rae'<br />

Northeast Theatre Corp.'s promotion director<br />

Gary Goldstein initiated ad campaigns<br />

for "Norma Rae" in three markets.<br />

Ini Worcester, Mass., the Showcase Cinema<br />

ran a<br />

Ladies' Matinee. This included a contest<br />

on station WORC, which ran hourly.<br />

Twenty-five actual giveaways took place for<br />

two days, as female listeners were asked to<br />

call in and "tell what they would fight for."<br />

The winner received two tickets to the La-<br />

out the engagement. The remaining shirts<br />

dies' showing a "Nomia Rae" T-shirt.<br />

were used in a radio promotion.<br />

Total spot value: $720.<br />

Santa Rosa continued to generate excitement<br />

"Extra"<br />

for "Fast Break" with the "Great Bas-<br />

ketball Shootout" on opening weekend. Cinema<br />

In Cincinnati, WKRC-TV's<br />

show, a noontime interview program, also<br />

employees made a basketball back-<br />

promoted a "Ladies' matinee." For five days<br />

board complete with rim and net. The backboard<br />

was set up on the outside of the the-<br />

Rae" and were asked to identify a selected<br />

viewers were shown a film clip of "Norma<br />

atre and a nine inch nerfball was used for<br />

star. The first ten callers with the correct<br />

answer received two tickets to the showing.<br />

The total value of this campaign exceeded<br />

$1600.<br />

In Pittsburgh, Showcase Cinema East received<br />

$1800 worth of advertising with a<br />

"Kix Pax" giveaway. Station WXKK awarded<br />

a "Norma Rae" T-shirt as part of the<br />

prize package on an hourly basis. Each giveaway<br />

resulted in two mentions for the film,<br />

with the Showcase Cinemas East and West<br />

included in all promos.<br />

BOXOFFICE Showmandiser :: April 16, 1979<br />




This chart records the performance ot current attractions in the opening week of their first runs in<br />

five listed. the 20 key cities checked. Pictures with fewer than engagements are not As new runs<br />

are reported, ratings are added and averages revised. Computation is in terms of percentoge in<br />

relation to average grosses as determined by the theatre managers. With 100 per cent as average,<br />

the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)

BOSTON<br />

Dartmouth College is sponsoring the annual<br />

Dartmouth Film Award, with the<br />

main attraction being Lillian Gish.<br />

The Brattle Cinema's silent film festival<br />

will run from April 15 through May 12<br />

with ten programs spotted throughout the<br />

period.<br />

Dave Titleman has been named district<br />

manager for Associated Film Distribution,<br />

covering Boston, New Haven, Buffalo<br />

and Albany.<br />

The first four pictures scheduled are<br />

Firepower." "Escape to Athens," "The<br />

Muppet Movie," and "Love and Bullets."<br />

Ben Cammack. Universal branch manager,<br />

sponsored a screening of "The Senator"<br />

at the Motion Picture Screening Room<br />

April 11.<br />

Pike Productions Boston, with studios in<br />

Watertown, has been signed by Damon International<br />

Pictures to create the American<br />

theatrical trailer for Nino Manfredi's new<br />

film "In Between Miracles."<br />

John Markle, Columbia Pictures publicity<br />

director, welcomed Randall Kleiser, director,<br />

upon his arrival in Boston. Kleiser held<br />

auditions and tests for boys and girls 16<br />

years old and under, for parts in his new<br />

picture, "The Blue Lagoon."<br />

Barker Roger Lockwood was pleased to<br />

announce that 24 new members have become<br />

members of Vaiiety Club during the<br />

past month.<br />

United Artists public relations duo Ellen<br />

Lewis and Mark Rosenthal teamed up with<br />

Sack Theatres' Chris Lamonte and The<br />

Real Papers' lohn Hanc for a dynamite promotion<br />

coinciding with the opening of United<br />

Artists' " The Great Traim Robbery." A<br />

"robbery" movie quiz appeared in the paper<br />

and entrants were eligible to win a trip to<br />

Florida via the "Auto-Train" and hotel accommodations<br />

at Disneyworld, four dinners<br />

at Victoria Station Restaurant and one<br />

of 30 passes to "The Great Train Robbery."<br />

Public response was "terrific."<br />


Tames Pierce, Buena Vista newly appointed<br />

branch manager, was transferred here<br />

from Buena Vista's Cherry Hill, Mass.<br />

office where he was serving as salesman.<br />

J.J. Pugh, owner-operator of the Coswcll<br />

Drive-In at Appomattox, Va., has signed<br />

up Harley Davidson's Independent Theatres<br />

for the booking-buying servicing of his<br />

drive-in.<br />

Dan McClafferty, former manager of the<br />

Molitch Film Service, has been promoted<br />

to terminal manager of the Molitch Highway<br />

Film DeHvery. John Hinners was<br />

named manager of the Molitch Film Service<br />

BOXOFFICE :: April 16, 1979<br />

and Timony Teagan, who has been manager<br />

of Highway Film Delivery, will return<br />

to the home office at Burlington, N.J.<br />

Howell Owens, Roth Theatres bookkeeper,<br />

retired April 6.<br />

Franco Zeffirelli,<br />

"The Champ," visited the city on his promotional<br />

tour for the remake of the King<br />

Vidor classic. This was the Italian director's<br />

first trip to the U. S.<br />

director of MGM-UA's<br />

capital.<br />

Variety Tent 11 and WOMPI of Washington<br />

will cooperate in a major fundraising<br />

activity for charity, according to Dick Dacey,<br />

assistant chief barker, and Jane Klutz,<br />

president of WOMPI.<br />

Universal's "Buck Rogers in the 25th<br />

Century" opened in nine area theatres<br />

March 30. The KB management scheduled<br />

for the same playdate a revival of the 1939<br />

original "Buck Rogers," starring Buster<br />

Crabbe, at the KB Rosslyn in Rosslyn, Va.<br />

Charles T. Jordan, Warner Bros, branch<br />

chief, set up a screening of "Boulevard<br />

Nights" at the MPAA April 5.<br />


JJext year may be the last for the Maryland<br />

Board of Censors since, under "sunset<br />

statutes," it must show state lawmakers it<br />

is worth its $95,000 annua! budget. State<br />

Sen. Howard Denis of Montgomery County<br />

calls<br />

the board a "dinosaur" which has outlived<br />

its usefulness ... In a related story,<br />

Mrs. Barbara G. Gamse of Mount Royal<br />

was named to the censor board by the governor.<br />

She replaces Charles J. Harrison of<br />

Baltimore in the $4,500-a-year post.<br />

Several promotional screenings of Avco<br />

Embassy's "Murder by Decree" were held<br />

in the Tape-Ability screening room. James<br />

Mason, who plays Dr. Watson in the film,<br />

was in town working on "Faith Healer" at<br />

the Mechanic Theatre but was unable to attend<br />

any of the showings.<br />

Variety Tent 19 held its annual oyster<br />

roast April 8. The affair benefitted the pediatric<br />

wing at Johns Hopkins Hospital.<br />

Lou Cedrone, film critic for the Evening<br />

Sun, writes: "The power people may not<br />

be happy about it, but Columbia is ecstatic<br />

with the reception their 'China Syndrome'<br />

has leceived. The film is an airtight thriller,<br />

one of the best you will see this or any other<br />

year. It moves without sag and when it is<br />

over you feel sapped, zapped and maybe a<br />

little uneasy because the film is decidedly<br />

anti-nuclear power."<br />

Opening April 6 were "The Promise" at<br />

the Perring Plaza, Security Mall and Jumpers<br />

cinemas and "The Champ" at the Campus<br />

Hills, Cinema, The Movies, Pikes and<br />

Ritchie theatres.<br />

"Get Out Your Handkerchiefs" premiered<br />

March 21 at the Playhouse in<br />

Charles Village.<br />

Sumner Redstone Hurl<br />

In Arsonist's Blaze<br />


(Special<br />

Correspondf-nt)<br />

BOSTON, MASS.—An arsonist torched<br />

two luxury hotels, the Copley Plaza, and<br />

the Sheraton Boston early March 29.<br />

A Boston film chain head and a Warner<br />

Bros, branch manager were in critical condition<br />

at City Hospital with burns, while<br />

actor Brad Davis and crew shooting "Circle<br />

of Friends" in the city, escaped.<br />

An 18-year-old former bus-boy, Julio<br />

Valentin Rodrigues, told police he set fire<br />

to the two hotels because the Copley refused<br />

to hire him after he quit.<br />

Sumner Redstone, who heads the Northeast<br />

Theatre Corp.'s 130 theatres, was<br />

plucked from a ledge on the third floor of<br />

the Copley plaza by fire-fighters and was<br />

treated for severe burns of both legs and<br />

right arm. Doctors said Redstone suffered<br />

burns on 35 percent of his body.<br />

Also in critical condition with burns over<br />

60 percent of his body was Roger Hill,<br />

branch manager of Warner Bros. Boston<br />

office.<br />

Randall Kleiser, director of "Grease" in<br />

Boston on a talent search for Columbia's<br />

"Blue Lagoon," escaped uninjured.<br />

The fires created what fire commissioner<br />

George Paul said was potentially "the most<br />

tragic fire situation in Boston since the<br />

Coacanut Grove fire" in which Buck Jones<br />

lost his life.<br />

Actor Brad Davis, in for shooting of<br />

"Circle of Friends" in Boston, escaped from<br />

the Copley Plaza.<br />

Edward Lider Acquires<br />

Seekonk Twin Drive-In<br />


Regional Correspondent<br />

FALL RIVER. MASS.—Edward Lider<br />

has acquired the Seekonk Twin Drive-In,<br />

Seekonk, Mass.. for undisclosed terms from<br />

Northern Entertainment Inc., a TMS operation.<br />

Lider, whose interests include the Fall<br />

River Center Twin Cinemas as well as the<br />

Eddys Theatres, Boston, and New Hampshire<br />

underskyers, has assigned David Silva,<br />

who has been helming the local plex, to<br />

supervise the latest corporate acquisition.<br />

Initial double-bill at the Seekonk under<br />

the Lider banner was 20th Century-Fox's<br />

"Magic" and "Legend of Hell House."<br />

The Seekonk is now offering radio sound,<br />

replacing the previous in-car speakers.<br />

Meanwhile TMS has shifted Robert Rand,<br />

who had been manager at the Seekonk Twin<br />

Drive-In, to managership of the company's<br />

newly-reopened Elizabeth Theatre, Falmouth.<br />


^.llJJ.IlJ.lill^i'Ml^ll.lililli<br />



^he Homestead Theatre reopened April 3<br />

as the Landmark Theatre. Dennis Berman<br />

is the new owner-manager of the completely<br />

renovated building. WZZP Radio<br />

celebrated by treating<br />

to the film '•Roiierball."<br />

1,000 of their listeners<br />

The Cleveland International Film Festival<br />

announces that Peter Falk will appear at the<br />

Cedar Lee Theatre May 3. His film, "A<br />

Woman Under the Influence," will be<br />

screened at 7:30 and will be followed by<br />

a question-and-answer session.<br />

Frank Capra will be in the audience for<br />

the screening of his own "Ifs a Wonderful<br />

Life" May 10. Following the movie, Capra<br />

will be introduced by Dr. Louis Giannetti,<br />

professor of English and film at Case Western<br />

Reserve, for a question-and-answer session.<br />

Excerpts from critics: Emerson Batdorff<br />

said of "The Passage"; "Bad as it is, it<br />

does not incite Anthony Quinn to fits of<br />

ham. Usually when Quinn is mired in a<br />

movie like this, he overacts ferociously in<br />

self-defense."<br />

The Variety Theatre has been leased for<br />

rock shows and movies by Dan Frano and<br />

Jon Baruth. The first film was Led Zeppelin's<br />

"The Song Remains the Same" and<br />

next will<br />

be "The Pink Floyd Movie."<br />

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^any of the area drive-ins have reopened,<br />

and to "celebrate" the Enquirer's<br />

Tom McElfresh unveiled a tongue-in-check<br />

article detailing eight rules for underskier<br />

patrons. His article began with ". , .<br />

drive-ins, you see, don't like me. When I<br />

took girls to the drive-in they wanted to<br />

watch the movie. When, later, I took my<br />

kids to the drive-in, they didn't." Among<br />

his<br />

rules:<br />

"If at all possible, go in the daytime.<br />

There's a certain peace and quiet then.<br />

"Learn to lip-read and take earplugs,<br />

since there's an even-money chance the<br />

speaker you choose to park near will produce<br />

sound at inaudible or painful levels.<br />

"Do not plan on the kids sleeping through<br />

the gory and/ or sexy parts. They will sleep<br />

through the cartoons, previews, and in fact,<br />

everything e.\cept the gory and/or sexy<br />

parts.<br />

"Take money. Don't plan on this as a<br />

cheap date,' One dollar a carload days aie<br />

gone, and the concession stands operate on<br />

the railroad dining car principle: You're a<br />

captive audience.<br />

"Don't plan on getting home before the<br />

small hours. The movie the kids want to<br />

sec, but sleep through, will be first. The<br />

intermission will be endless, and the movie<br />

you want to see, but can't stay awake<br />

through (though the kids do) will not start<br />

before midnight.<br />

"Do not take ficldglasses and park in one<br />

of the darker back rows. A discreet periscope<br />

is a better choice, if that's what you<br />

go to the drive-in to see.<br />

"Pack a very special first-aid kit, which<br />

includes snacks, wine, a long novel (for<br />

intermission), a backgammon board, some<br />

citronella, and someone to talk to.<br />

"If God had meant for people to go to<br />

drive-ins he wouldn't have invented cheap<br />

motel rooms."<br />

Trade screenings: Universal's "Walk<br />

Proud." a contemporary love story set<br />

against the background of a street gang,<br />

starring Robby Benson, was screened at the<br />

Studio. Same company also showed "The<br />

Senator," starring Alan Alda and Barbara<br />

Harris, along with a 13-minute promo reel<br />

for "Dracula."<br />

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E-2 BOXOFFICE :: April 16, 1979


New York<br />

The Boll Jar i<br />

\\lvi). C iik'Mki 1 (10.400),<br />

3rd wk 7,000<br />

The Champ (MGM-UA), IS theatres,<br />

1st wk 295,000<br />

The Deer Hunter (Univ), Coronet<br />

(9,650). 9th wk 37,165<br />

The French Detective (Quartet), 68th<br />

Street Playhouse, 4th wk 14,295<br />

Get Out Your Handkerchiefs<br />

(New Line), Paris (9,000), 6th wk. 12.000<br />

Hair (UA), Ziegfeld (19,000),<br />

4th wk 83.000<br />

The Innocent (Analysis), Plaza (8,400),<br />

8th wk 18,465<br />

Cinema (5,000), 6th wk 10,340<br />

Picnic at Hanging Rock (Atlantic),<br />

Little Carnegie (7,500), 6th wk. . . 10,000<br />

The Promise (Univ), Radio City Music<br />

Hall (156,000), 5th wk 335,000<br />

Real Life (Para), Cinema 2 (6,000),<br />

5th wk 10,000<br />

Remember My Name (Lagoon), Cinema<br />

Studio I (5.000), 4th wk 5,000<br />

Your Turn, My Turn (Gaumont/New<br />

Yorker), Cinema Sutdio 2,<br />

10th wk 2,000<br />

Boston<br />

Agatha (WB), Cheri IL 5th wk 125<br />

The Bell Jar (Avco), Paris, 1st wk 200<br />

Buck Rogers in the 25th Century (Univ),<br />

Cinema 57 U, Circle I 600<br />

The China Syndrome (Col), Chestnut<br />

Hill I, Cinema 57 1, 3rd wk 1,000<br />

The Deer Hunter (Univ). Charles L<br />

Hardticket, 8th wk 800<br />

Get Out Your Handkerchiefs (New<br />

Line), Orson Welles L 3rd wk 250<br />

Hair (UA). Cheri L 2nd wk 500<br />

Halloween (Compass), 5th wk 400<br />

The Innocent (Analysis), Exeter,<br />

3rd wk 800<br />

Murder by Decree (Avco), Circle L<br />

Charles IH, 2nd wk 150<br />

Max Havelaar (Atlantic), Orson Welles<br />

III, 1st wk 100<br />

Norma Rae (20th-Fox), Pi Alley,<br />

4th wk 135<br />

The Psychic (SR), Pi Alley U, Circle III,<br />

1st wk 200<br />

The Warriors (Para), Saxon, 9th wk. . . 130<br />

Buffalo<br />

Agatha (WB). 1 theatre, 3rd wk 50<br />

Buck Rogers in the 25th Century<br />

(Univ), 2 theatres, 1st wk 130<br />

The China Syndrome (Col), 3 theatres,<br />

2nd wk 190<br />

The Deer Hunter (Univ). 1 theatre.<br />

5th wk 300<br />

Fast Break (Col). 4 theatres, 1st wk. ... 100<br />

Hair (UA), 3 theatres, 1st wk 100<br />

Halloween (Compass), 1 theatre,<br />

8th wk 225<br />

Heaven Can Wait (Col), 1 theatre,<br />

5th wk 100<br />

Norma Rae (20th-Fox). 2 theatres.<br />

3rd wk 175<br />

i ht North A>ciiiie Irregulars (BV),<br />

2 Ihcalics, 7tli wk 100<br />

Richard Pryor—Live in Concert (SEE),<br />

1 theatre, 4th wk 160<br />

Same Time, Next Year (Univ), 1 theatre.<br />

7th wk 100<br />

Superman (WB), 2 theatres, 15th wk. . . 100<br />

Take Down (BV), 2 theatres, 1st wk. . . 75<br />

The Warriors (Para), 1 theatre, 7th wk. 100<br />

Cincinnati<br />

Agatha (WB), Showcase, 4th wk 150<br />

The Brink's Job (Univ). Showcase,<br />

6th wk 150<br />

California Suite (Col), Carousel,<br />

I4th wk 200<br />

The China Syndrome (Col), 4 theatres,<br />

2nd wk 600<br />

The Deer Hunter (Univ), Tri County,<br />

5th wk 900<br />

Every Which Way But Loose (WB).<br />

4 theatres, 15th wk. 275<br />

Fast Break (Col), 4 theatres, 2nd wk. . .600<br />

Hardcore (Col), Showcase, 7th wk 225<br />

Ice Castles (Col), Kenwood, 7th wk. . . .250<br />

It's Not the Size That Counts (SR),<br />

2 theatres, 5th wk 50<br />

Murder by Decree (Avco), 3 theatres,<br />

1st wk 450<br />

National Lampoon's Animal House<br />

(Univ), Showcase. 35th wk 225<br />

Norma Rae (20th-Fox), Showcase,<br />

2nd wk 475<br />

The North Avenue Irregulars (BV).<br />

4 theatres. 6th wk 350<br />

Quintet (20th-Fox), Studio, 2nd wk. ... 150<br />

Richard Pryor—Live in Concert (SEE).<br />

2 theatres. 6th wk 300<br />

Same Time, Next Year (Univ).<br />

Showcase. 7th wk 225<br />

Superman (WB), 3 theatres, I5th wk. . .800<br />

The Warriors (Para), Showcase,<br />

7th wk 275<br />

Cleveland<br />

Agatha (WB). 2 theatres, 4th wk 90<br />

The China Syndrome (Col), 6 theatres,<br />

2nd wk 375<br />

The Deer Hunter (Univ), World East,<br />

World West, 5th wk 500<br />


1st CHOICE<br />

WITH<br />



Fast Break (Col), 6 theatres, 1st wk. . .220<br />

Get Out Your Handkerchiefs (SR),<br />

Cedar Lee, 2nd wk 135<br />

Halloween (Compa.ss), 7 theatres,<br />

3rd wk 370<br />

Hardcore (Col), 1 theatre, 5th wk 80<br />

The Last Wave (Northal), 2 theatres,<br />

2nd wk 80<br />

The Last Wave (Northal), 2 theatres,<br />

2nd wk 60<br />

The North Avenue irregulars (BV).<br />

6 theatres. 6th wk 135<br />

The Passage (UA). 6 theatres, 1st wk. . . 55<br />

Same Time, Next Year (Univ),<br />

4 theatres, 7th wk 1<br />

Superman (WB), 5 theatres, 15th wk. .<br />

00<br />

. 185<br />

Columbus<br />

Agatha (WB), Continent. 4th wk. 175<br />

The China Syndrome (Col). 4 theatres.<br />

2nd wk 495<br />

The Deer Hunter (Univ). Northland.<br />

5th wk 570<br />

Fast Break (Col), 4 theatres, 1st wk. . . .340<br />

Halloween (SR), Raintrce, 8th wk 120<br />

In Praise of Older Women (Avco),<br />

Raintrce. 2nd wk 80<br />

The North Avenue Irregulars (BV),<br />

3 theatres, 4th wk 410<br />

Richard Pryor—Live in Concert (SR),<br />

Continent, 5th wk 500<br />

Same Time Next Year (Univ),<br />

Continent, 5th wk 350<br />

Superman (WB), 3 theatres, 15th wk. . .240<br />

They Went That-a-Way and Thata-Way<br />

(SR), 1st wk 180<br />

New Haven<br />

Bread and Chocolate (World Northal),<br />

York Square Cinema. 3rd wk 200<br />

Buck Rogers in the 25th Century (Univ).<br />

Cinemart I. Milford Cinema II.<br />

1st wk 500<br />

The China Syndrome (Col). Cinemart II,<br />

Milford Cinema I, 3rd wk 235<br />

The Deer Hunter (Univ), Showcase II,<br />

4th wk 315<br />

Drive-In Massacre (SR), Milford Twin<br />

Drive-In 1. 1 st wk 200<br />

Halloween (Compass), Showcase IV,<br />

3rd wk 250<br />

Hair (UA), Showcase I, 1st wk 750<br />

Richard Pryor—Live in Concert (SEE),<br />

Showcase 111. 3rd wk 285<br />

Same Time. Next Year (Univ).<br />

Showcase V. 8th wk 65<br />















BOXOFFICE :: April 16, 1979<br />


Spotlight on New England<br />


pitman's "A Perfect Couple" was sneak<br />

previewed at the SBC Management<br />

Corp. Cinema City 4 and Perokos Elm 2.<br />

MGM's "The Champ" was sneak-previewed<br />

at the Redstone Showcase Cinemas 6.<br />


Qolumbia's "The China Syndrome" drew<br />

this response from critic Peter R. Holroyd:<br />

" 'The China Syndrome' is suspenseful,<br />

and holds the attention throughout its<br />

length,<br />

and. of course, because of the foundation<br />

of its subject matter, it inevitably<br />

raises some questions."<br />


'[he addition of two screens to the General<br />

Cinema Corp. Nashua Mall Cinemas 2<br />

has been completed. The circuit implemented<br />

a daily matinee policy, charging $1.50<br />

for first shows.<br />

Cable Co. of Manchester has disclosed<br />

plans to introduce Home Box Office<br />

movies to Queen City cable antenna television<br />

customers later in the year.<br />


^ave Brown lined up local League of Women<br />

Voters-sponsored showings of "Swiss<br />

Family Robinson" at the Edmond Town<br />

Hall Theatre, Newtown.<br />

General Cinema Corp.'s Milford Cimemas<br />

2 had a WPLR-Radio promotion tie-up for<br />

midnight showings of UA's "The Last<br />

Waltz." Same plex is pitching sale of discount<br />

VIP tickets for business firms.<br />


^he Cranston Drive-In, Cranston, was first<br />

in the state to resume operations for<br />

the 1979 season. The underskyer doublebilled<br />

Paramount reprises, "Foul Play" and<br />

"American Hot Wax," charging $6-per-carload.<br />

20th Century-Fox's "Norma Rae." the<br />

new Sally Field starrer, had Friday night<br />

sneak previews before start of regular schedules<br />

at the Mann Theatres" Warwick Cinema,<br />

General Cinema Corp.'s Lincoln Mall<br />

Cinema and American Multi Cinema's<br />

Swansea 4.<br />


gpringficid Mayor Theodore E. Dimauro is<br />

expected to appoint an advisory committee<br />

to determine the need for cable antenna<br />

television for the largest municipality<br />

in western Massachusetts.<br />

Radio spot advertising for the Springfield<br />

Plaza and Agawam Twin Cinema got an<br />

honorable mention in the airinual merit<br />

awards competition sponsored by the Advertising<br />

Club of of Western Massachusetts.<br />


Qanmett News Service's Bernard L. Drew<br />

had little regard for "Fast Break":<br />

"The film could have been titled 'The Bad<br />

News Bears Grow Up and Become Ethnic<br />

and Reach for the Net.' You've seen it all<br />

before ... It has been directed by lack<br />

Smight with little distinction and written<br />

by Sandor Stern with no distinction at all."<br />

The Jarvis circuit said that if a patron<br />

did not like "The Brink's lob" after he or<br />

she had seen the first 25 minutes, the Showcase<br />

3 would refund admission money in<br />

full with no questions asked. Not one refund<br />

was given after the first 25 minutes.<br />

NEW<br />

YORK<br />


CLUB held a luncheon April 5 at Rosoff's<br />

to honor the retirement of Ettie Ritterman.<br />

A booker with Warner Bros, for<br />

the past 25 years, Ettie is also the sister of<br />

Max Fried of the Bookers Club.<br />

Jeanne Moieau arrives here April 16 for<br />

Ihe opening of a week of French Film Previews<br />

presented at Carnegie Hall Cinema,<br />

April 16-24. by the French Film Office/<br />

Unifrance Film. She will appear at the theatre<br />

that night at 8 p.m. to introduce her<br />

second film as a director. "L'Adolescente"<br />

("The Adolescent"), which she also co-produced<br />

and which stars Simone Signoret.<br />

Edith Clever. Francis Huster and Laetitia<br />

Chauveau.<br />

Also arriving will be Alain Jessua, director<br />

and co-producer of "Les Chiens" ("The<br />

Dogs") and Etienne Perier. director and coproducer<br />

of "Un Si Joli Village" ("Such a<br />

Lovely Village"), both films to be shown<br />

April 19.<br />

•<br />

Count Vladimir Dracula, in the person<br />

of George Hamilton, appeared in daylight,<br />

belying all legends to the contrary, in front<br />

of the Plaza Hotel's Pulitzer Fountain. Accordiing<br />

to the plot of the new "Love at<br />

First Bite," Dracula and manservant Renfield<br />

(Arte Johnson) are staying at the Plaza<br />

while the count searches for his love, fashion<br />

model Cindy Sondheim (Susan Saint<br />

James). The American International comedy<br />

opened on Friday the Hth, naturally, at<br />

showcase houses.<br />

Horror of a more serious kind. George<br />

A. Romero's "Dawn of the Dead." creeps<br />

into 60 Flagship houses April 20. Written<br />

and directed by Romero and produced by<br />

Richard P. Rubinstein, the film— now<br />

breaking boxoffice records in both Italy and<br />

Japan under the title "Zombie"— /,v a sequel<br />

to the classic "Night of the Livint; Dead"<br />

(1969).<br />

GCC Expects $650 Million<br />

In Revenues During 1979<br />

BOSTON — General Cinema's president<br />

Richard A. Smith expects revenues to exceed<br />

$650,000,000 in 1979. the sixth consecutive<br />

year of higher earnings.<br />

First quarter revenues of $150,814,000<br />

and net earnings of $4,908,000, or 90 cents<br />

per share, were reported against revenue for<br />

the same period last year of $130,014,000<br />

and net income of $3,658,000, or .66<br />

cents per share.<br />

There is a good chance the board will<br />

consider a dividend increase in September,<br />

he said.<br />


publicity resulting from the crippled Three<br />

Mile Island nuclear power plant in<br />

Harrisburg, Pa. resulted in renewed interest<br />

in Columbia's "The China Syndrome," at<br />

the Boulevard Mall, Thruway Mall and<br />

Seneca Mall cinemas. A group of about 45<br />

students from the Buffalo Anti-Nuclear<br />

Group demonstrated April 1 near the nuclear<br />

reactor at the University of Buffalo's<br />

Main Street campus, and flyers warning of<br />

nuclear dangers were distributed by the<br />

group's members at the theatres showing<br />

the film.<br />

Blatt Bros.' Park Drive-In was opened<br />

for the season by general manager Bob<br />

Kowal with "Sasquatch," "Beyond Atlantis"<br />

and "Creature With Blue Hands."<br />

Goaded by the demolition of the Century<br />

Theatre, a State Univeisity of Buffalo architecture<br />

student is beginning an effort to<br />

establish a historic preservation district in<br />

downtown Buffalo. "We're beginning to put<br />

together information now," said Mark<br />

O'Connor, who is adding to data compiled<br />

earlier by architect John D. Randall, one<br />

of the major forces behind the saving of<br />

the Prudential Building. "I<br />

got so upset that<br />

they tore down the Century Theatre. I<br />

could see it happening to all sorts of buildings,"<br />

said O'Connor.<br />


The first 100 patrons attending the opening<br />

of "The Bell Jar" at the suburban Budco's<br />

Bryn Mawr (Pa.) Theatre, received free<br />

copies of Sylvia Plath's novel.<br />

Music Makers Theatres reopened its<br />

Eatontown (N.J.) Drive-In for the new season<br />

with "Buck Rogers in the 25th Century"<br />

plus "Heroes."<br />

Hamilton Township's cable television<br />

franchise was awarded this week to Hamilton<br />

Cablevision Inc.<br />

Lee Bruer, director of the<br />

Mabou Mimes<br />

theatre company, conducted a lecture/<br />

screening of "B-Beaver Animation" at the<br />

Walnut Street Theatre Film Center here.<br />

E-4 BOXOFFICE :: April 16, 1979

Son Francisco MmkUi \n Dum i<br />

\ ,,,i : n,^ ,1,^,<br />

(Avcr.igc UL-ckl\ grosses) "'111 "Is 70<br />

The Bell Jar (Avco), Surl (3,300) . . 4,07y<br />

^orina Rac (20ili-lo\) 2 iIk.uios<br />

Boulevard Nights (WB), "iid 2nd wk. wk 250<br />

Scrra (1 1,500) 7,977<br />

The North Avenue Irregulars (BV)<br />

Geneva DI 3 (5,400) 6,547<br />

"* 'h«^atres 7th wk 120<br />

Buck Roger in the 25th Century Ihe Pavsage (UA) Mheatics Istwk 90<br />

(Univ), 1st wk.<br />

^'»"'"e lime. Next Year (Univ), Cooper,<br />

Coliseum (7,400) 12,797 ^^^ "^^ 140<br />

Stonestown 1 (4,050) 14,743 Superman (WB), Century 21, 16th wk. 270<br />

St. Francis 2 (5,200) 10,718<br />

Geneva DI 2 (5,400) 5,335<br />

'r.SS'"r»r '""': ':"°"" 5, 700<br />

Days of Heaven (Para), Regency 11<br />

^ake Down (BV), 5 theatres, 5th wk. . . 90<br />

JT^<br />

^>'^*" ^^""."^<br />

^"'O 1 WO-Doy SpectaCUlOT<br />

(7.200), 6th wk 5,594 HOLLYWOOD—Tent 25 of Variety<br />

The Deer Hunter (Univ). Alexandria Club of Southern California will expand<br />

I (10,800), 6th wk 22,936 i's annual fund-raising telethon into a two-<br />

Despair (New Line), Lumiere

Hollywood<br />

Happenings<br />


Lehman will meet with film criticism<br />

and film history classes at Dartmouth College<br />

April 23-24 to screen two films he<br />

wrote and participate in discussions with<br />

student screenwi iters. His visit will be part<br />

of the Visiting Artists Program of the Motion<br />

Picture Academy. Screened will be<br />

"Somebody Up There Likes Me" and "Sweet<br />

Smell of Success."<br />

•<br />

Screenwriter-director Richard Brooks will<br />

be the featured speaker at the annual Marvin<br />

Borowsky memorial lecture in writing<br />

for the screen at 8 p.m. April 23 at the<br />

Academy of Motion Picture Arts and Sciences.<br />

He will speak on "Original Writing,<br />

Adaptation Writing, Rewriting, and Rewriting<br />

for the Screen."<br />

Robert L. Lippert Opens<br />

Offices at Historic Pier<br />

SAN FRANCISCO—Robert L. Lippert<br />

Theatres recently established mew offices at<br />

Pier 32, the only Embarcadero pier designated<br />

as an historical landmark by the State<br />

of California. The 1 0.000-square-foot space<br />

has been completely remodeled in early<br />

1900's motif with much wood and period<br />

furniture in keeping with the site's history.<br />

Robert L. Lippert Jr., company president,<br />

says 'he has placed the emphasis in "people<br />

space."<br />

In other Lippert developments, Morton<br />

Dyksterhuis, former UA branch mainager in<br />

San Francisco, was appointed head film<br />

buyer for Northern California. Carmen Bonacci,<br />

formerly city manager for Lippert in<br />

Denver, was named head film buyer for<br />

Southern California and is based in newly<br />

refurbished offices at the circuit's Americama<br />

Six cinemas in Panorama City.<br />

Guy Ford, Mordecai Schreiber and Sarah<br />

Radclyffe are producing "The Tempest."<br />



SUPPLY<br />

455 Bearcat Drive<br />

Times Square Park<br />

Salt Lake City, Utah 84115<br />

801-466-7642<br />

NEW EQUIPMENT—Herbert Farmer<br />

(right), a professor of cinema<br />

at use, stands beside the new ORC<br />

V4500 Xenon consoles, complete with<br />

70mm optics, that will operate in conjunction<br />

with Century 70/ 35mm projectors<br />

at the Norris Theatre on campus.<br />

John Wilmers (left), director of<br />

technical services at the Filbert Co.,<br />

supervised the installation of the new<br />

equipment. The console features optical<br />

system combined with a xenon bulb<br />

that operates in a vertical position,<br />

which greatly increases bulb life.<br />


Qonsolidated Amusement Co.'s long-time<br />

theatre organist Johnny De Mello, 75.<br />

died after a lingering illness. Famed<br />

throughout Hawaii as the dean of theatre<br />

organists, he was a theatre mainager, a musician<br />

and composer and was one of the<br />

artists who started The Organ Society of<br />

Honolulu.<br />

Beginning in the eariy silent movie days<br />

when De Mello played the accompanying<br />

music at the Empire Theatre on Hotel<br />

Street, he became the regular theatre organist<br />

for such places as the Palace Theatre in<br />

Hilo, the Princess, downtown Honolulu and<br />

Waikiki No. 3. As he said once, the pipe<br />

organi and music were his greatest pleasures<br />

of life. He composed "Hilo After Sundown,"<br />

which became his theme song, was the host<br />

of a radio show and recorded an album<br />

some years back.<br />

A promotional evening performance of<br />

United Artists' "Hair" at Royal Marina<br />

Theatre No. 2, where it opened recently,<br />

was handled by one of Honolulu's popular<br />

radio stations.<br />

KKUA.<br />

EMC Films' "The Silent Partner" was<br />

previewed at Varsity Theatre March 31.<br />

Golden Harvest has given up releasing its<br />

films at Queen Theatre, where lu-Clan Theatres<br />

has reverted to films for adults only.<br />

Chinese films from Golden Harvest are still<br />

being shown in their mid-town outlet.<br />


I<br />

having<br />

. "Superman"<br />

. . "The<br />

April 3 'Champ Day'<br />

In Palm Springs, Ca.<br />

PALM SPRINGS, CALIF.— Mayor Russell<br />

J. Bcirich declared Tuesday, April 3 as<br />

"Champ Day" here, in honor of the West<br />

Coast benefit premiere of MGM's "The<br />

Champ," the Franco Zeffirelli film starring<br />

Jon Voight. Faye Dunaway and Ricky<br />

Schroder.<br />

Funds from the premiere at the desert<br />

city's Camelot Theatre will go toward the<br />

construction of a St. Francis of Assissi<br />

Church in the Catholic parish of Indian<br />

Wells. Zeffirelli, an architect as well as a<br />

filmmaker, has also designed the replica of<br />

a 13th century church in San Damiano,<br />

Italy. Until it is completed, Father Raymond<br />

Bluett will continue to conduct services in<br />

the Crocker National Bank, using a deposit<br />

table as an altar.<br />

Motion picture stars and celebrities, as<br />

well as Palm Springs social leaders, attended<br />

the sold-out premiere and the reception<br />

that followed.<br />


JJewly created Movie Time Films, formed<br />

by Richard Ellman and Miles Spector,<br />

has acquired worldwide distribution ot<br />

"Blood and Guns," starring Orson Welles<br />

and Thomas MiHan, from executive producer<br />

Edward S. Shaw. The film deals with<br />

the Mexican revolution and was shot on<br />

locations in Spain and Italy with Giulio<br />

Petroni directing.<br />

Actors and other film fclli who are members<br />

of the Pasadena Playhouse Alumni and<br />

Associates will hold their annual brunch<br />

June 3 at the Sportsman's Lodge in Studio<br />

City, according to president Tony di Milo.<br />

DENVER<br />

ind Radioparallax<br />

Theatre Systems Inc. of Los Angeles<br />

is taking over the Flick Theatre in<br />

Denver from Commonwealth Theatres. The<br />

Flick was first opened by Bill Pence in the<br />

Laramer Square section of the city and was<br />

transferred by Pence to Highland Theatres<br />

several years ago.<br />

Following the funeral services for Emma<br />

Jenefor of Warner Bros, it was determined<br />

that there were some extremely heavy financial<br />

burdens left to Emma's family.<br />

Members of the industry arc trying to help<br />

in meeting those financial obligations and<br />

are asking that anyone so inclined send a<br />

check made payable to Charles Thompson<br />

and mail to Warner Bros., Suite #302, 88<br />

Steele St., Denver, Colo. 80206.<br />

Mr. and Mrs. George Hyde are taking<br />

over the Range Theatre, Saratoga, Wyo.<br />

from Mr. and Mrs. Art Zeiger. Hyde has<br />

been in exhibition for a number of years,<br />

managed theatres in the Denver area<br />

and in Laramie, Wyo. tor a number of<br />

years. The Zeigcr's will devote their time<br />

to other business interests which they have<br />

in<br />

the town of Saratoga.<br />

Rocky Mountain News reviewer William<br />

Gallo refers to "The Champ" as a superior<br />

tear-jerker. Gallo goes on to say "This is,<br />

in fact, a superior weeper, a good old-fashioned,<br />

three-hanky movie about loyalty, sell<br />

sacrifice and redemption."<br />

Visiting the exchanges to set datings were<br />

Mike Fade of Plitt Theatres in Los Angeles;<br />

Don Swales, Playhouse Theatre, Aspen,<br />

Colo.; Neal Lloyd. Westland Theatres, Colorado<br />

Springs, and Dominic Linza, Isis Theatre<br />

in Aspen.<br />

'Fox' Runs Strong in Colo.<br />

DENVER — According to Sherman<br />

Woods, president of Film Brokers, "The<br />

Glacier Fox" grossed over $400,000 during<br />

the first four weeks of its Denver area run.<br />

_<br />

TUCSON<br />

projectionists for Syufy's Tucson 5 Drivc-<br />

In are in a hassle over non-union, inexperienced<br />

employees being hired.<br />

Round One of "The Champ" belled April<br />

6 at Oracle View quad .<br />

Deer Hunter"<br />

also bowed April at Buona Vista 2<br />

6<br />

swooped into DeAnza<br />

Drive-In and Park Mall 4 on the same day.<br />

Bringer-baclter: "National Lampoon's<br />

Animal House" at Showcase and Tucson 5<br />

Drive-In. Holdovers include "Boulevard<br />

Nights," "Same Time, Next Year" and<br />

"Phantasm."<br />

U of A's Audiovisual Servi<br />

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BOXOFFICE :: April 16, 1979

Personal Conviction, Energy Bring<br />

Special Spirit to WECs 'Rivals<br />

OAKLAND—The World Entertainment<br />

Corp. release "Rivals" began with promising<br />

basics: a screenplay by Kieth Merrill<br />

and direction by Lyman' Dayton, whose<br />

name is synonymous with family em'tertainment.<br />

Executive producer of the film and World<br />

Entertainment Corp. president J. Louis<br />

Dalli Gatti brings to the project a personal<br />

conviction and energy matching that of the<br />

film's young hero.<br />

"We have a responsibility to do more<br />

than entertain." Delli Gatti declares. "A<br />

World Entertainment release will give<br />

moviegoers something solid to take away<br />

from the film when the house lights go up."<br />

"I believe I can bring audiences exciting<br />

films that have both color and substance."<br />

Delli Gatti. the father of six, said.<br />

With a vibrant approach to today's youth<br />

in mind, casting director Ben Lokey chose<br />

veteran aotor Stewart Peterson for the starring<br />

role. Peterson, known for his roles in<br />

"Pony Express Rider," "Seven Alone,"<br />

Film Critic Bill O'Reilly<br />

To Address the RMMPA<br />

DENVER—Herman Hallberg will preside<br />

at the Rocky Mountain Motion Picture<br />

Assn. luncheon April<br />

17. at the Continental<br />

liiokcr.<br />

I he speaker will be<br />

~.^m<br />

l^ill O'Reilly, movie<br />

I*;* ^ HV critic of Channel 7,<br />

'^;y<br />

^^^^ ^^^<br />

^^T,."*^^ ..^^^<br />

Bill O'Re.lly<br />

with a title. "I Call<br />

'Em Like I See 'Em."<br />

United Artists is be-<br />

ing honored, and with<br />

John Dobson and Ron<br />

^.^^^^^^ ^^ ^^^ ^.^^<br />

Reservations may be made by calling<br />

Mann Theatres, (303) 321-3737.<br />

WOMPI Committee Action<br />

LOS ANGELES—WOMPI International<br />

has announced the members of the 1979-80<br />

nominating committee. They are: Gladys<br />

Nelson, Kansas City (chairman); Amalie<br />

Gantt, Charlotte; Dorothy Reeves, New<br />

York; Anne Dillon, Jacksonville, and Elsie<br />

Parish, Dallas.<br />

session is an intensive four-month course of<br />

The organization also announced its com-<br />

study in film and video production designed<br />

mittee chairmen for the year, as follows:<br />

Anna Power, Louisiana, membership; Tillie<br />

Spadaro, San Francisco, finance; Dorothy<br />

Reeves, Missouri, by-laws; Myrtle Parker,<br />

North Carolina, Will Rogers; Romayne<br />

Hoffman, Los Angeles, publicity; Lois Ann<br />

Boyd, Memphis, extension; Mary Brannon,<br />

Georgia, industry; Adelaide Guggenheim,<br />

Los Angeles, bulletin; Mary Hayslip,<br />

Kansas City, historian, and Lee Nickolaus,<br />

caring and sharing.<br />

"Where the Red Fern Grows" and "Against<br />

a Crooked Sky," has led a life parallel to<br />

the film's protagonist, adding rare credibility<br />

to the part.<br />

"The role was really written for me," Peterson<br />

says, referring to Academy Awardwinner<br />

Kieth Merrill's script. "We both<br />

grew up on a ranch, both love hard work<br />

and the out-of-doors, and both have a strong<br />

family feeling," Peterson noted.<br />

Most of his film earnings have gone into<br />

his parents' home in Wyoming.<br />

Screen newcomer Dana Kimmell plays<br />

Brook, the love interest, and acting veteran<br />

Philip Brown is the slick city rival.<br />

Production on "Rivals" went smoothly.<br />

Though several night sections were filmed<br />

ini a part of Los Angeles that had erupted<br />

recently in street violence, the necessary<br />

scenes were carried off without a hitch.<br />

Peterson did his own bareback stunt-'riding<br />

in the film. Having grown up on a ranch,<br />

he learned the skill, which he also demonstrated<br />

in "Pony Express Rider."<br />


'\A^oody Townsend, 20th-Fox branch manager,<br />

was in St. Louis April 5-6 for a<br />

district and division managers meeting.<br />

John Coombs, for the past couple of years<br />

local film buyer/ booker for Cinerama/ Blumenfeld<br />

theatres, has been transferred to the<br />

Cinerama home office iin Los Angeles.<br />

Cinema West Services, Dan Tocchini.<br />

Florence McCann and Richard A. Gambogi.<br />

have a new address: 199 Petaluma<br />

Blvd. North, Petaluma, Calif., 94952.<br />

The S. F. Examiner's Stanley Eichelbaum,<br />

dean of local theatre and movie critics, has<br />

announced he's taking a year's leave of absence<br />

in June.<br />

3 Scholarships Available<br />

For Denver Film Institute<br />

DENVER—The Western States Film Institute,<br />

1629 York St., Denver, announces<br />

the availability of three scholarships for<br />

an upcoming apprenticeship session. This<br />

Marshall Brickman is directing "Simon"<br />

from his own screenplay.<br />

to provide the serious student with those<br />

skills needed for advancement in a media<br />

career.<br />

The scholarships are valued at $625 with<br />

two other grants of $250 to be awarded<br />

on the basis of financial need.<br />

An open meeting for those interested in<br />

the program will be held at the institute<br />

April 25 at 7:30 p.m.<br />

Richard Gere and Lauren Hutton head<br />

the cast of "American Gigolo," a Freddie<br />

Fields production directed by Paul Schrad-<br />


DOUGH!<br />

OR<br />

howDOgou<br />

COVERA<br />

Wagon<br />

The wild, wild West. Land of<br />

hope and opportunity to thousands<br />

of courageous settlers. But. if it<br />

weren't for the dollars of thousands<br />

more Americans taking stock in their<br />

country, there might never have<br />

been a West to go west to.<br />

You see, money raised from the<br />

sale of government securities<br />

helped us purchase the Louisiana<br />

Territory from the French. Other<br />

securities helped buy the states of<br />

California. Nevada. Utah, western<br />

Colorado and most of New Mexico<br />

and Arizona from Mexico. Even<br />

settlement of the Oregon Territory<br />

was made possible through the<br />

issuance of United States securities.<br />

Today, you can still take stock<br />

in your country's growth by buying<br />

U. S. Savings Bonds.<br />

Just sign up for the Payroll<br />

Savings Plan where you work.<br />

There's no easier, safer way to save<br />

or help your country. After all,<br />

U. S. Savings Bonds are still a great<br />

way for you to go West. Or East,<br />

North and South.<br />

Now E Bonds pay 6% interest when held<br />

to maturity of 5 years (4'^% the first<br />

year). Interest is not subject to state or<br />

local income taxes, and federal tax may be<br />

deferred until redemption.<br />

Take .<br />

.stock<br />

in^^erica.<br />

W-4 BOXOFFICE :: April 16, 1979

Martin Theatres Appoints<br />

Three New Vice-Presidents<br />

C H A R L O T T E<br />

Quinton Green<br />

COLUMBUS. GA—Three new vicepivsidents<br />

have been appointed to the executive<br />

roster of the<br />

Martin Theatre Companies,<br />

according to<br />

an announcement by<br />

Frant; L. Brady, president<br />

of the Columbus,<br />

Georgia - based<br />

corporation. The three<br />

men are Quinton<br />

Green, John McKin-<br />

Icy and Mike Patrick.<br />

Quinton Green, 47,<br />

^as been with Martin<br />

since 1948 and has served in the capacity of<br />

theatre manager in various cities in Georgia<br />

and Alabama. He has worked in the<br />

film booking office in Atlanta and was a<br />

district manager in Virginia for eight years.<br />

Green was transferred to Columbus in 1977<br />

and named concession advisor for the Martin<br />

circuit.<br />

John<br />

McKinley,<br />

52, entered the theatre<br />

business in 1948<br />

with Wil-Kin, Inc,, a<br />

theatre equipment and<br />

supply house in Atlanta,<br />

He is a native<br />

of Greenville, S,C.<br />

and attended Clemson<br />

College at nearby<br />

Clemson. McKinley<br />

joined Martin Theatres<br />

in 1972 as concession<br />

supervisor and then shifted to his<br />

present position of technical and construction<br />

supervisor.<br />

^^<br />

^&)m, |H<br />

L- ^ C<br />

Mike Patrick<br />

Mike Patrick, the<br />

youngest of the trio<br />

28, began work for<br />

at<br />

Martin Theatres in<br />

1969 while attending<br />

Georgia State Univcrsity<br />

in Atlanta. He<br />

''-'>' transferred to<br />

olumbus Col lege<br />

where he graduated<br />

with a degree in economics.<br />

His duties<br />

with Martin included<br />

managing theatres, work in the home oftice<br />

accounting department, city manager of all<br />

Columbus theatres and district manager for<br />

four years. His present title is diiector of<br />

special projects.<br />

John McKinley<br />

Piano's Theatre Reopens<br />

PLANO, TEX.—The Cameo Theatre<br />

was reopened here by Plitt Southern Theatres.<br />

The opening feature is "The Deer<br />

Hunter." the Oscar-winning Vietnam<br />

drama starring Robert De Niro.<br />

The Cameo is located in the Dallas Shopping<br />

Center. The 800-seat theatre was<br />

originaUy opened in December of 1970 and<br />

closed after a few years when a Piano<br />

population explosion did not materialize.<br />

In the ensuing nine years, the predicted<br />

boom offured, and Plitt officials now anticipate<br />

a greater turnover at the theatre.<br />

BOXOFFICE :: April 16, 1979<br />

John R. McClure and personnel, of Charlotte<br />

Film Company, held a tradescreening<br />

of ••Tourist Trap," which stars<br />

Chuck Connors and Jocelyn Jones, before<br />

a very receptive audience, Charlotte Film<br />

had much success distributing ••Halloween"<br />

in this area, aind intends to use the same<br />

format of exploitation—extensive TV, radio<br />

and newspaper advertising.<br />

Top grosses of the week: •The China Syndrome"<br />

at the Charlottetown Mall aind Eastland<br />

Mall, ••Buck Rogers in the 25th Century"<br />

at Charlotte Mall, '•Richard Pryor—<br />

Live in Concert" at the Village, ••The Deer<br />

Hunter" at Eastland Mall and "The Exorcist"<br />

at Tryon Mall,<br />

Screenings at Car-Mel: 'Tourist Trap"<br />

from Charlotte Film. "Walk Proud" and<br />

•'The Senator" from Universal and ••Old<br />

Boyfriends" from Avco Embassy,<br />

Doris Grimsley has severed her connections<br />

with Plitt Southern Theatres, previously<br />

ABC, and is now working for Eddie<br />

Marks of Stewart and Everett Theatres as<br />

his ••girl Friday,"<br />

New pictures on the marquees: ••Ruck<br />

Rogers of the 25th Century" at Charlottetown<br />

Mall, •'Hair" at Southpark. '•Beyond<br />

the Door, Part 2" at Capri and Thunderbird<br />

Drive-In, ••The Champ" at Eastland Mall,<br />

•Watership Down" at the Manor and ••The<br />

Promise" at Eastland Mall.<br />

Catherine Chapin, Charlotte Observer<br />

movie critic, reviewed ••Hair" and wrote,<br />

••Replacing the stage version's pounding<br />

rhythm is a very slick, inventively staged<br />

movie. With the free-foim choreography<br />

of Twyla Tharp and the disarming charm<br />

704.333.9651<br />

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of Lreat Williams as tribe-leader Berger.<br />

the film has something to recommend."<br />

"Jeff" Wayne, son of Faye and Harry<br />

Wayne of Wilkin Inc., is the new booker at<br />

American International,<br />

Frank Jones, bearded disciple of Southern<br />

Booking, was tendered a cocktail party by<br />

••Erv" Melton in the Car-Mel screening<br />

room before a group of 40 invited guests<br />

The occasion was Frank's recording of his<br />

popular "Preacherman" dialogue, which will<br />

be used in a new movie in which the ••bearded<br />

disciple" will appear. The film is still in<br />

the blueprint stage.<br />

"Richard Pryor— Live in Concert" is really<br />

getting bread in the boxoffice everywhere<br />

it plays, according to Eddie Marks of<br />

Stewart and Everett Theatres. It is the same<br />

blue routine used by comedian Pryor on; his<br />

records and tapes, and the scads of adults<br />

are flocking to see it, knowing exactly what<br />

they are coming to see. They are also enjoying<br />

the film immensely and leaving the<br />

theatre feeling they got their money's<br />

worth.<br />

Eddie Marks also sends along this tip to<br />

theatres: ••The Rocky Horror Picture Show"<br />

played three late shows in Stewart and Everett<br />

Theatres, and did a tremendous business.<br />

But theatres should beware, because the<br />

money is in the picture if the crowd can<br />

be controlled and absolute bedlam is avoided<br />

to some degree, while still allowing the<br />

patrons to have a good time with their antics<br />

of mimicking what they see on the<br />

screen. After two weeks of SRO business<br />

and near chaos, Stewart and Everett's Wilmington,<br />

N.C., management threw in the<br />

towel.<br />

(^[^J^f^ ^^tre Supply<br />

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Hs usual, the Academy Awards prompts<br />

return of features which have been<br />

the<br />

nominated. "Coming Home," with eight<br />

nominations, opened for an exclusive showing<br />

at the Lakeside Theatre; "Midnight Express,"<br />

six nominations, at the Joy's Cinema<br />

City, and "The Buddy Holly Story," three<br />

nominations, at the Joy's Cinema.<br />

"National Lampoon's Animal House" after<br />

a run of 34 weeks at the Lakeside Theatre<br />

has moved over to the Joy's Cinema<br />

City.<br />

Ned Tannen, president of Universal Pictures;<br />

Walter Mirisch, producer of "Dracula,"<br />

and Kevin Gunthcr, head of publicity,<br />

flew into town March 23 for a special<br />

screening at Gulf States Theatres of a 12-<br />

minute promotional reel of the feature<br />

"Dracula."<br />

The Southeastern NATO Convention will<br />

be held at Mobile, Ala. May 5-7. The Louisiana-Mississippi<br />

NATO has been invited<br />

and WOMPl will handle registration of<br />

these guests and will<br />

receive a percentage of<br />

all advance registrations. WOMPI will also<br />

assist the Ladies of Variety at the forthcoming<br />

International Convention to be held<br />

at the Fairmont Hotel, May 19-24.<br />

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REPORT<br />

1<br />

(Average Is 100)<br />

New Orleans<br />

Agatha (WB), Lakeside, 3rd wk 275<br />

The Deer Hunter (Univ), Robt. E. Lee,<br />

5th wk 600<br />

HaUoween (PR), Loews State,<br />

2nd wk 300<br />

National Lampoon's Animal House<br />

(Univ), Lakeside, 33rd wk 100<br />

Richard Pryor—Live in Concert (SEE),<br />

Orpheum, 4th wk 900<br />

Same Time, Next Year (Univ), Lakeside,<br />

7th wk 150<br />

Superman (WB), Lakeside, 9th wk 450<br />

The Warriors (Para), Loews State,<br />

1st wk 175<br />


Qeorgia Theatre Co., the Atlanta-based<br />

film circuit, has announced additions to<br />

locations in Atlanta, Gadsden, Ala., and<br />

Brunswick, Ga. The two existing Lenox<br />

Square Theatres will become a quad and a<br />

part of the extension to the existing Lenox<br />

compound this summer. Gus Gallant is the<br />

manager of the theatres. The Gadsden Mall<br />

Twin, managed by city manager T.J. Presley,<br />

is scheduled to become a triple. The<br />

Atlanta Twins, managed by Betty Black in<br />

Brunswick, is scheduled to become a triplex.<br />

Women in Films and the Atlanta Arts<br />

and Crafts Guild will sponsor a series of<br />

three films April 25-28 entitled "Films by<br />

Women of the South." The series will be<br />

held at<br />

the Chastain Arts and Crafts Center,<br />

135 W. Wleuca Rd. N.W,, at 8 each evening.<br />

A variety of films, ranging from documentaries<br />

to theatrical, will be shown.<br />

Doug Ouderkirk, 20th-Fox's Southeastern<br />

PR director, has returned from an extensive<br />

Florida tour beating the drums for Robert<br />

Altman's "Health," a comedy starring Carol<br />

Burnett, Lauren Bacall, James Garner and<br />

Glcnda Jackson, and three other releases,<br />

"A Perfect Couple," "Nosferatu" and<br />

"Dreamer." Doug is also impatiently waiting<br />

for the baseball season to open so the<br />

Filmrow athletes can get on with their practice.<br />

Michael Parver Associates issued invitations<br />

to Phipps Plaza I for a special showing<br />

of Dino de Laurentiis' "Hurricane"<br />

April 1 1 . Starring<br />

in the Famous Films Production<br />

are Jason Robards, Mia Farrow,<br />

Max von Sydow, Trevor Howard and Timothy<br />

Bottoms and introducing Dayton Kane.<br />

Norm Levinson, executive vice-president<br />

of Cobb Theatres, has aninounced that Joe<br />

Lee has been promoted to vice-president and<br />

film buyer for the circuit. He replaces Joe<br />

Harper, who has advanced with the company<br />

as vice-president in charge of the company's<br />

Caribbean operations.<br />

S-2<br />

BOXOFFICE :: April 16, 1979

of<br />

ARK^yv^<br />

Majestic Hotel<br />

Hot Springs, Ark<br />

April 29 - May 1<br />

Golf<br />

Product Showings<br />

Barbecue & Dance<br />

Cocktail Parties<br />

Bingo<br />

Prizes<br />

w Diamond<br />

1^<br />

i^<br />

Color TV<br />

Many More<br />

COUPLES $40.00<br />

SINGLES 25.00<br />

SUNDAY<br />


6:00 P.M.<br />

BOXOFFICE :: April 16, 1979

TILT PREVIEW—Attending the invitational preview of Rudy Durand's<br />

"Tilt" in Houston March 30 were (left to right) Ken Mj^rshM, an actor in the f.to;<br />

Melvin Simon, the producer; Brooke Shields, star of ''Tdt"; Rudy Durand, the<br />

SwrtTr-d^rector producer, and Bill Wray, the composer. The regular engagement<br />

of "Tilt" started April 13 at the Meyerland. Northline, Greenspomt, Almeda<br />

and Town & Country<br />


theatres.<br />

it is difficult for them to absorb boxoffice<br />

losses from unpopular movies for which<br />

they are forced to pay large rentals months<br />

in advance.<br />

grooke Shields and Charles Durning, stars theme of the film is blunt: "Children can<br />

of "Tilt," were on hand for the world be a drag. The film's fairly courageous m<br />

invitational preview of the film at the Woodlake<br />

III. "Tilt" is the story of a 14-year-old and director Francois Leterrier treats it in<br />

tackling such a potentially touchy DALLAS<br />

subject<br />

pinball wizard, played by Shields, who takes a refreshingly off stride manner."<br />

gill Baxter, accountant for United Artists<br />

on the champ, played by Durning. It opened Marquee changes include: "The Champ." Theatre Circuit's Rowley division,<br />

its regular rum April 13. Bill Wray, who "Fiiepower." "A Perfect Couple." "The closed the ledger on his work at UA April 6<br />

wrote several of the film's songs, performed Plague," "The Promise," "Wifemistress," after 35 years and 7 months in the same<br />

with his band at a party after the screening, "Buck Rogers in the 25th Century," "Evictors,"<br />

"Hair." "Movie Movie" and "The ready to enjoy a little of that relaxed feel-<br />

firm. It hardly seems true, but Baxter is<br />

and the stars and writer-director Rudy Durand<br />

stayed on hand for the press interview. Passage."<br />

ing he has heard so much about from former<br />

co-workers. 'We extend best wishes to<br />

The two-day premiere was sponsored by<br />

Paramount's "Urban Cowboy," starring<br />

Jack Valenti, president of the Motion Picture<br />

Assn. of America.<br />

Bill in his retirement.<br />

John Travolta, aims to begin shooting June<br />

4 at Gilley's Club, a country-western bistro Bob O'DonneU and Sara Murray have<br />

in nearby Pasadena . . . Stage director moved their offices from 6060 N. Central<br />

Eric Gerber of the Houston Post in his<br />

review of "Hair" said, "Just a hunch, but<br />

I think the good reviews that 'Hair' has<br />

been eliciting spring from a sense of relief<br />

that the film isn't the embarrassment everybody<br />

half expected it to be." Concerning<br />

"Your Turn, My Turn," Gerber said the<br />

"Go Modern...For AH Your Theatre Needs"<br />

Adiran Hall screened his film "The Feasting<br />

of Panthers" at the University of Houston<br />

drama department, then discussed the production<br />

with the invited audience.<br />

"Rituals" has been receiving extra promotion<br />

pushes by producer James Drury.<br />

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Tex. Legislative Committee<br />

Approves Blind Bidding Bill<br />

AUSTIN. TEX.—The Senate Economic<br />

Development Committee April 2 approved<br />

the blind bidding bill of Bexar County Sen.<br />

John Traeger by a vote of 5-0. Traeger's<br />

bill. SB820. would outlaw blind bidding in<br />

which movie distributors require theatre<br />

owners to bid on rental rights to new movies<br />

months before the pictures are ready for re-<br />

The bill passed with a minimum of discussion<br />

and before Jack Valenti. president<br />

of Motion Picture Assn. of America, had<br />

an opportunity to speak.<br />

Traeger told the committee that more<br />

than 75" percent of the state's movie theatres<br />

are independently owned, and most are<br />

small town operations. The lawmaker told<br />

the committee that blind bidding works an<br />

economic hardship on these businesses, since<br />

to 5641 Yale Blvd.. Suite 125. Dallas,<br />

75206. The telephone number, 691-6375,<br />

remains the same.<br />

Word was just received of the April 4<br />

death of Joe Hackney, long-time owner of<br />

the Plaza Theatre in Canton. Before gomg<br />

into business for himself in Canton. Joe<br />

was with Jefferson Amusement Co. He is<br />

survived by his wife and two sons, Don<br />

Hackney and Dr. Michael Hackney.<br />

Dorothy Barbosa has retired from Plitt<br />

Southern Theatres after three years of temporary<br />

work and 15 years as a permanent<br />

employee. She leaves with no regrets, only<br />

with anticipation of more time to onjoy life<br />

with her husband, children and grandchildren.<br />

"Murder by Decree," playing at the Esquire,<br />

was reviewed by Philip Wuntch of<br />

the Dallas Morning News, and he said.<br />

Murder by Decree' is " good, well-polished<br />

fuin that handily combines several Victorian<br />

legends. In a word: Strong footsteps in the<br />

fog, with Dr Watson almost out-racing Mr.<br />

Holmes."<br />

Marquee changes: "The Champ" at Inwood.<br />

Promenade II and Northtown 6, and<br />

"Firepower" at Valley View Cinema, Irving<br />

Mall Cinema. Town East Cinema and Highkind<br />

Park Village. Both films opened April<br />

6.<br />

S-4<br />

BOXOFFICE :: April 16, 1979

.200<br />

Minnea|>olis<br />

(Average is 100)<br />

AgaJha (WB), Park. 5th wk 125<br />

The Bell Jar (Avco), Skyway III,<br />

1st wk 150<br />

The Brink's Job (Univ), Hopkins,<br />

7tii wk 55<br />

Buck Rogers in the 25th Century<br />

(Univ), four theatres, 1st wk 345<br />

The China Syndrome (Col), Cooper,<br />

Southdalc, 3id wk 380<br />

The Deer Hunter (Univ), Mann,<br />

6th wk 260<br />

Every Which Way But Loose (WB),<br />

Northtown, Southdale, 15th wk. .... 110<br />

Fast Break (Col), three theatres,<br />

4th wk 120<br />

The Glacier Fox (Sanrio).<br />


five theatres,<br />

5th wk 45<br />

The Great Train Robhery (UA), Cameo,<br />

8th wk 120<br />

Hair (UA), Skyway II, 1st wk 290<br />

Halloween (Compass). Brookdale East,<br />

Edina II, 9th wk 135<br />

Murder by Decree (Avco), four<br />

theatres, 5th wk 90<br />

Mustang (Cannon), Suburban World,<br />

Varsity, 1st wk 80<br />

Norma Rae (20th-Fox). Edina I,<br />

3rd wk 310<br />

The North Avenue Irregulars (BV),<br />

Northtown. Shelard Park. 7th wk. ... 100<br />

The Passage (UA), three theatres,<br />

1st wk 85<br />

Same Time, Next Year (Univ).<br />

Skyway I, 8th wk 80<br />

Superman (WB), Brookdale,<br />

Southtown. 16th wk 210<br />

Take Down (BV), The Movies at<br />

Eden Prairie, 5th wk. 35<br />

Kansas City<br />

The Bell Jar (Avco), Embassy,<br />

1st wk 200<br />

The Brink's Job (Univ). Antioch,<br />

Mctcalf, 7th wk 70<br />

Buck Rogers in the 25th Century<br />

(Univ), 6 theatres. 1st wk 395<br />

The China Syndrome (Col), 3 theatres.<br />

3rd wk 355<br />

Circle of Iron (Avco), 5 theatres,<br />

2nd wk 85<br />

Days of Heaven (Para), Fiir.e Arts.<br />

6th wk 130<br />

The Deer Hunter (Univ), Ranchmart.<br />

5th wk 370<br />

Every Which Way But Loose (WB),<br />

3 theatres. 1 5th wk 200<br />

Fast Break (Col). 5 theatres. 5th wk. ... 1 35<br />

The Glacier Fox (SR), 6 theatres,<br />

3rd wk 90<br />

The Great Train Robbery (UA),<br />

Seville, 8th wk 1 20<br />

Hair (UA). Midland. Oak Park,<br />

1st wk 100<br />

Hardcore (Col). Valley View.<br />

8th wk 75<br />

BOXOFFICE April 16, 1979<br />

Rushmore 3 Opening<br />

A Rapid City Event<br />

RAPID CITY, S.D. — A tremendous<br />

amount of publicity was given to the open-<br />

Inside Jennifer Welles (SIO, laiiyland,<br />

j„g ^f the new Rushmore 3 Cinema here<br />

1 St wk 125<br />

operated by Commonwealth Theatres.<br />

The Last Wave (SR), 8 theatres,<br />

j^g Commonwealth group who traveled<br />

1st wk 105<br />

f^Qj^ Kansas City were Dale Stewart, presi-<br />

Mag Wheels (SR). 3 theatres, jgnt: Dick Orear, chairman of the board;<br />

1st wk 120 Doug Lightner, vice-chairman, and Jack<br />

Murder by Decree (Avco). 7 theatres,<br />

Poessinger, director of advertising.<br />

2nd wk 140<br />

Traveling in from Denver were Marvin<br />

Norma Rae (20th-Fox), 3 theatres, Goldfarb of Commonwealth, Ronnie Gise-<br />

3rd wk 175<br />

^urt and John Dobson of United Artists,<br />

The North Avenue irregulars (BV),<br />

gj^erm Wood of Film Brokers and Bruce<br />

Young, senior district manager of Common-<br />

5 theatres, 7th wk 175<br />

The Passage (UA), 6 theatres,<br />

wealth.<br />

1st wk 75 'Y\\c theme for the opening was "Your<br />

The Psychic (SR). Midland. Touch of Hollywood." The theatre was<br />

completely blacked out with the doors bc-<br />

3rd wk<br />

1 50<br />

Richard Pryor—Live in Concert (SEE),<br />

j^g protected by a goldribbon made up from<br />

Empire, 8th wk 50 70mm film which had been painted gold.<br />

Same Time, Next Year (Univ), dj^i^^ Qrear and the mayor of Rapid City<br />

Glonwood. 6tih wk 165<br />

^^^^ jj^g ribbon with gigantic scissors five<br />

Take Down (BV), 6 theatres,<br />

fggj jr, length. The cutting of the ribbon<br />

1st wk 115<br />

illuminated the theatre both inside and out.<br />

The Warriors (Para), 3 theatres, ^^ (^e crowd filed into the lobby a 50-<br />

8th wk 90 piece band came marching from the auditorium<br />

into the lobby. They played, of<br />

course, "There's No Business Like Show<br />

Chicago Business." Three beauty queens, one from<br />

Agatha (WB). 4 theatres, 5th wk 225 each of the Rapid City high schools, led<br />

Autumn Sonata (NW), Biograph, the procession followed by 16 baton twirl-<br />

^.<br />

16th wk<br />

200 ers.<br />

Buck Rogers in the 25th Century (Univ). Champagne was served the 800 VIPs in<br />

13 theatres. 1st wk 350 the lobby while the band serenaded with<br />

The China Syndrome (Col). 11 theatres. themes from Hollywood hits in the past.<br />

3rd wk 350 The Hollywood theme was carried out<br />

The Deer Hunter (Univ). Esquire. with a display of spotlights, director's chairs<br />

4th wk 500 and a plat-board spelling out "Rushmore<br />

Fast Break (Col). 5 theatres, 6th wk. . .150 Mall—Scene 1." A huge cake which fea-<br />

Hair (UA). 1 1 theatres. 2nd wk 350 lured the Commonwealth Theatres logo was<br />

Hardcore (Col). 6 theatres, 6th wk 150 served to the group by the Rapid City beau-<br />

Murder by Decree (Avco), 4 theatres.<br />

ty queens. A brochure was distributed listmg<br />

4fh wk 150 all of the attractions booked into the triplex<br />

Norma Rae (20th-Fox). 6 theatres, for the summer season.<br />

175 Additional publicity was generated by<br />

5,h wl;<br />

Richard Pryor—Live in Concert, a police escort that was granted to each VIP<br />

Roosevelt, 9th wk 200 on the way from the hotel quarters to the<br />

Same TimcNext Year (Univ). theatre. The media was well represented<br />

3 theatres Sth wk 1 25 with live TV and radio coverage. Each of<br />

Superman (WB). 8 theatres, 15th wk. .<br />

the Rapid City newspapers devoted a full<br />

The Warriors (Para). 3 theatres. 8th wk. 225 page to covering the event.<br />


CHOICE<br />

1st<br />

WITH<br />







CROSS PLUGb,<br />







^^hen Jack Lemmon, Jane Fonda and<br />

Michael Douglas were in Chicago recently<br />

to promote "The China Syndrome,"<br />

they mentioned to Chicago Tribune columnist<br />

Aaron Gold that while this movie is an<br />

entertaining thriller, it also serves as a warning<br />

to the American public of what could<br />

happen. Now, with the nuclear plant leak<br />

in Pennsylvania, there are profuse comments<br />

everywhere in the area. But Jack<br />

Brodsky, a Columbia Pictures vice-president,<br />

told the Tribune, "The events at Harrisburg<br />

are so serious that it would be inappropriate<br />

for anyone involved with the film to<br />

comment on it." It is interesting to recall<br />

that on July 29. 1976. the Tower Ticker<br />

column in the Tribune reported in connection<br />

with "The China Syndrome": "Several<br />

government agencies are pulling strings like<br />

ciazy to keep Mike Gray's new screenplay<br />

from becoming a movie. It's about a nuclear<br />

power plant that's about to explode."<br />

Columbia Pictures' lineup for 1979 shows<br />

an almost orchestrated bit of organization.<br />

"The Fifth Musketeer" is the big number<br />

for April. "Hanover Street" and "The Ravagcrs"<br />

highlight May. And, looking ahead<br />

into June, there will be openings of "Lost<br />

and Found," "Nightwing," a suspense/mystery<br />

movie based on Martin Ciuz's best<br />

seller, and "Game of Death," Bruce Lee's<br />

last film. ^<br />

Tlie "invasion" of cable television into<br />

suburban Oak Park appears to be becoming<br />

stronger. The Oak Park Village Board<br />

of Trustees asked the village attorney to<br />

begin contract negotiations with Cablevision,<br />

a New York-based firm. The indications<br />

at this time point to approval of a<br />

contract giving Cablevision a non-exclusive<br />

franchise for up to 30 years. When cable<br />

television first became a topic for consideration,<br />

a number of exhibitors felt strongly<br />

about opposing it. Now the response is<br />

rather tepid and a random poll finds most<br />

exhibitors with the feeling that cable TV<br />

will be injurious primarily to television.<br />

They believe that the over abundance of<br />

noisy, musical commercials which mar programming<br />

on TV will prompt many people<br />

to uphold cable television.<br />

MADDEN Z^<br />


DRIVE IN<br />






(502) 896-9578<br />

3709 HUGHES ROAD, LOUISVILLE, KY. 40207<br />

Now that Paramount Pictures' arrangements<br />

for the launching of "Hurricane"<br />

have been completely finalized, basic campaign<br />

plans are in work for four new films.<br />

Set for June breaks are "Players," "Escape<br />

From Alcatraz" with Clint Eastwood as<br />

the star, "Prophecy" with Talia Shire and<br />

Robert Foxworth, and "Bloodline," which<br />

is based on the novel which has been on<br />

the bestseller list.<br />

Virgil Jones, who heads up the Chicago<br />

area office for The International Picture<br />

Show Co., is working on plans for an early<br />

opening of "The Visitor." He is also working<br />

on "Soldier of Orange," which made an<br />

unusually good showing in its first openings<br />

in Seattle, Wash, theatres.<br />

John Bischof, general manager of the<br />

Kohlberg Theatre Circuit properties, said<br />

"Buck Rogers in the 25th Century" deserves<br />

special mention as a spring success based<br />

on big business done at their Brighton,<br />

Meadows and Lawrencewood theatres.<br />

Dave Schatz, president of Chicago Used<br />

Chair Mart, and his crew just returned<br />

from Louisville, Ky., where they completed<br />

extensive chair work for Monarch Theatres,<br />

headed by H. Switow. Chicago Used Chair<br />

Mart has been working rather extensively<br />

in Southern territory, and especially in Florida.<br />

This was actually a stroke of luck in<br />

view of the especially bad winter weather<br />

in the Midwest. It seems rather apparent<br />

that Schatz is casting a favorable eye on<br />

headquartering in the Florida area.<br />

"The Champ," a new United Artists film,<br />

opened with early patron interest. And advance<br />

screenings of scheduled arrivals promise<br />

a sound spring season for UA. Optimism<br />

seems to run rather high for a new Woody<br />

Allen film, "Manhattan." The film is logically<br />

set in New York City, and the stars<br />

are Allen and Diane Keaton. Due here next<br />

is "Last Embrace" with Roy Scheider, who<br />

was a star in "Jaws" (I and 2), and Janet<br />

Margolis, last seen in "Annie Hall." Late<br />

May brings "Voices," which stars two people<br />

in their first starring roles. Michael<br />

Ontkean and Amy Irving.<br />

Avco Embassy's name has been prominent<br />

in many marquees recently with such<br />

films as "Murder by Decree," "The Bell<br />

Jar" and "Watership Down." Now spots on<br />

radio and TV, and prominent ads in newspapers<br />

are bombarding movie-goers. April<br />

and May arrivals include "Old Boyfriends"<br />

and "Phantasm." "Old Boyfriends" is categorized<br />

as one of Avco Embassy's most important<br />

films this season. As a special note<br />

of interest, Alan Stem was the producer.<br />


Evervlhing for the Theatre"<br />


He is the son of Mike Stern, a prominent,<br />

veteran exhibitor in this territory. April 6<br />

marked the opening of Avco Embassy's<br />

"Circle of Iron." The film, directed by<br />

Richard Moore from an original story by<br />

Bruce Lee and James Coburn, stars David<br />

Carradine, Jeff Cooper, Roddy McDowell,<br />

Eli Wallach and Christopher Lee.<br />

"Autumn Sonata" business exceeded the<br />

expert opinion of Biograph Theatre owner<br />

Larry Edwards in its exclusive 16-week run.<br />

Now this movie, which has been nominated<br />

for two Academy Awards, has moved for<br />

an extended run into the 400, Davis, Hinsdale,<br />

Homewood, Wilmette and Town theatres.<br />

"Autumn Sonata" marks the first time<br />

Ingmar Bergman, director, and Ingrid Berman,<br />

the star, have worked together. The<br />

film is released through New World Pictures.<br />

Larry Edwards has now booked "The<br />

Duellists" for an exclusive showing at his<br />

Biograph. "The Duellists" made its local<br />

debut in 1977 at the Chicago International<br />

Film Festival. It has had a brief run in<br />

Los Angeles and New York City before reappearing<br />

here.<br />

It is noted that because of the long run<br />

of "Autumn Sonata" at the Biograph, this<br />

movie house is now recognized as a "prime<br />

first-run movie house." According to initial<br />

plans, the Biograph was to be operated as a<br />

revival theatre. After "The Duellists" the<br />

Biograph will present another first-run film,<br />

the latest feature by Francois Trauffaut.<br />

Word of the death of Sidney C. Goltz on<br />

April 2 was received. Goltz was a member<br />

of Local 110.<br />

Members of the Women's Variety Club<br />

were fortunate in having an opportunity to<br />

sponsor a horse show as a benefit for Variety<br />

Club charities. The show, which was<br />

organized and staged by Jan Peterson of<br />

Abbott Theatre Equipment Co.. was a fourday<br />

event which took place in the Yorktown<br />

Shopping Center.<br />

The world premiere of "Good Luck, Miss<br />

Wyckoff" was held April 13 at the Near<br />

North Carnegie. This will be an exclusive<br />

first<br />

run.<br />

"The Innocent." which ofwned for a first<br />

exclusive run at the Near North Cinema,<br />

was called a "tremendous" success in the<br />

first week by Barbara Sapstein of the Brotman<br />

Theatres organization. This was a<br />

cheerful note to pass on to owner Oscar<br />

Brotman. who underwent surgery at Northwestern<br />

Memorial Hospital.<br />

W. N. Drive-In Theatre Co. has leased<br />

the Crystle Lake Drive-In from th; Kohlberg<br />

Theatre Circuit. Bill Jones is manager,<br />

and Jerry KuehnI of the Griever organization<br />

will he doing the booking.<br />

Rod Stewart's May 1 and 2 concerts are<br />

booked into the Uptown Theatre here. It is<br />

noted that it's the only "small" auditorium<br />

Stewart is playing on his American tour.<br />

The Uptown, now owned and operated by<br />

Rabiela Enterprises, operators of Spanish<br />

language movie houses, has 2,500 seats.<br />

BOXOFFICE April 16, 1979

EPRAD<br />


JJed Tanen, picsident of Universal Studios,<br />

and producer Walter Mirisch were in<br />

Minneapolis March 30 to host personally a<br />

screening of a ten-minute "Dracula" promotional<br />

reel. A question-and-answer period<br />

followed the screening, held in the Plitt<br />

Skyway Screening Room. The event was<br />

well-attended by local exhibitors and the<br />

reel was warmly received. "Diacula" breaks<br />

nationwide on Friday, July 13.<br />

ing they intended to boycott not only involved<br />

theatres but the soft drink as well.<br />

As March ended, word came from the UA<br />

circuit's home office in New York: Remove<br />

the commercial from all our Minnesota<br />

screens.<br />

"The China Syndrome" heie—as just<br />

about everywhere else— plainly profited<br />

from the hubbub involving the Harrisburg,<br />

Pa. nuclear power plant. Pickets appeared<br />

at local power company offices,<br />

many carrying signs proclaiming "No<br />

China Syndrome Here." Grosses for the<br />

picture held firm in the Twin Cities in its<br />

third week. At the Plitt Palace Theatre,<br />

Superior, Wis., grosses jumped $1,000 over<br />

the preceding week, and at the Cine 2 in<br />

Mankato, Minn., the third-week figure was<br />

$700 ahead of the second stanza. Local<br />

newscasts and news stories made constant<br />

reference to the " 'China Syndrome'-like<br />

Ray Vonderhaar, Tentilino Enterprises,<br />

Alexandria, Minn., was in town to line up<br />

product for the circuit's drive-in in Worthington.<br />

Minn. But on the night of April 1,<br />

Worthington had three and a half inches of<br />

snow! Opening was delayed, but Minneapolis-St.<br />

Paul area drive-ins reopened April<br />

6. Even though temperatures were only in<br />

the 20s and 30s.<br />

the reopening was dictated<br />

by area schools' weeklong vacation period,<br />

April 8-14.<br />

Tom Viste, American International<br />

branch manager here, announced that Frank<br />

White has joined the AI branch crew as<br />

salesman. White, from Omaha, has been in<br />

the business eight years. He began at the<br />

United Artists branch in Des Moines.<br />

A bill prohibiting the showing of obscene<br />

movies at Minnesota outdoor theatres is<br />

winding its way through the legislative<br />

process. In a letter to the Minneapolis<br />

Tribune, Pastor Jonathan Law of the United<br />

Methodist Church in Thief River Falls,<br />

Minn., urged a version of such a law that<br />

would make exhibitors strictly enforce age<br />

limits prescribed by the movie code. The<br />

code would require that a barrier be placed<br />

around the theatre making it impossible to<br />

see the screen from anywhere outside the<br />

theatre itself, "except from an airplane or<br />

helicopter." Pastor Law added: "I can already<br />

hear theatre owners complaining that<br />

Early in March, the United Artists Theatres<br />

houses in the Twin Cities began run-<br />

to erect such barriers is impossible or too<br />

expensive. Well, I've just seen such a barrier<br />

around an outdoor theatre in Indiana,<br />

ning a big-screen commercial for Dr Pepper.<br />

The result was howls of protest from<br />

so I know it can be done."<br />

many cash customers plus scorching comment<br />

in the local press. The St. Paul Dispatch<br />

printed letters from moviegoers say-<br />

Filmrow visitors: Sid Heath, Flame Theatre,<br />

Wells, Minn.; Dave and Bob Ross,<br />

Ross circuit, St. Cloud, Minn.<br />

Tom Viste, American International branch<br />

chief, has set a May 4 territorywide saturation<br />

for "California Dreaming." with 50<br />

prints working. And Dean Lutz, Avco Embassy<br />

branch boss, has a trio of films on<br />

tap: "Old Boyfriends," breaking in late<br />

April; "Phantasm," May 11, and "Winter<br />

Kills." May 18.<br />

Meanwhile, Viste decided to hire a new<br />

secretary at the AI branch. He placed an<br />

ad in the Minneapolis morning and evening<br />

and Sunday papers. He contacted five different<br />

employment agencies. He contacted<br />

the Minnesota School of Business. He contacted<br />

the Minnesota State Employment<br />

Service. Then he sat back, waiting for an<br />

array of hopefuls from whom he could pick<br />

and choose. How many applicants showed<br />

up Not one!<br />

Engler Theatres Inc., Hopkins, Minn., is<br />

making available to all of its employees a<br />

way to quit smoking. The Twin Cities<br />

circuit is giving Water-Pic One-Step at a<br />

Time cigarette filters to any employee who<br />

requests it. And why The Englers respond:<br />

"Simple. We're concerned about our employees'<br />

health."<br />

The Country Cinema Drive-In, Gettysburg.<br />

S.D., previously owned by Ben<br />

Fowler, is now being run by Mrs. Don<br />

Bowden.<br />

I<br />

I<br />

I<br />

WURlTf^<br />

Potts 3 and 5<br />

Stack Platters<br />

Lynn Kulbeik is the "new face" at the<br />

Paramount branch here. She's actually doing<br />

an encore. Lynn previously worked at<br />

the Paramount branch, leaving there in<br />

December of 1972. Now she's back as a<br />

biller Filmrow visitors: Dan Peterson,<br />

. . .<br />

State Theatre, Brookings, S.D.; Gene<br />

Grengs, Hollywood, Eau Claire, Wis.; Ray<br />

Vonderhaar, Tentilino Enterprises, Alexandria,<br />

Minn.<br />

ST.<br />

LOUIS<br />

The Japanese-made documentary "The Glacier<br />

Fox," aided by a TV campaign,<br />

opened Friday, April 13, at Halls Ferry,<br />

Des Peres, Ronnie's, Cinerama 4, Avalon,<br />

South Twin and Webster Groves. In Illinois,<br />

it is playing at Petite, Collinsville, BAC's<br />

Plaza Twin, E. St. Louis and their houses<br />

in Roxana and Centralia.<br />

Crown's answer to "American Graffiti,"<br />

"Van Nuys Blvd.," begins a wide multiple<br />

Wednesday, April 18. Aimed at the youngei^<br />

set, it proclaims that "the greatest cruisin'<br />

in the land takes place on the street where<br />

it all began." Filmed of course in sunny<br />

California, its cast includes Bill Adier,<br />

Cynthia Wood, Dennis Bowen and Melissa<br />

Prophet.<br />

Neil Blatt is the new branch manager at<br />

20th-Fox, succeeding Luis Benavides who<br />

was transferred to the Atlanta office.<br />

Mid-America Theatres is presenting a<br />

"one for the money, two for the show" offer<br />

during the month of April at 12 of their<br />

houses, in designated a special newspaper<br />

coupon good for one admission with the<br />

purchase of one paid adult admission Monday<br />

through Thursday when presented at<br />

the<br />

boxoffice.<br />

Cinema-Art Classics Shown<br />

From South Edition<br />

SAN ANTONIO—St. Mary's University<br />

will present programs of cinema-arts world<br />

classics during April which are open to<br />

the public at no charge. Each program begins<br />

at 7:30 p.m. in the St. Mary's Continuing<br />

Education Center auditorium with brief<br />

comments by an educator specializing in<br />

the film's material. The Minnie Stevens Piper<br />

Foundation is funding the cinema-arts<br />

seminars.<br />

Cl l<br />


Christie Lamphouscs & Consoles<br />

Ballantyne-Strong-Hanovia<br />

Replacement Package Plan<br />

For the best at less, contact John or Mike.<br />

Ringold Cinema Equipment Co.<br />

\ >^^^<br />

•<br />

8421 Gravois Road St. Louis, Mo 63123. Phone 314-352-2020<br />

BOXOFFICE :: April 16, 1979<br />



por the past several weeks Commonwealth<br />

Theatre's Plaza in Lincoln has been<br />

capitalizing oni the rapidly growing cult classic.<br />

the "Hair" opening, and moving three<br />

"The Rocky Horror Picture Show."<br />

blocks over to the Cinema for an additional<br />

Dean Zieltlow of Commonwealth in Lin-<br />

week's run. Smith hosted a sneak preview<br />

coln anticipates an indefinite stay for the<br />

film which lights up the silver screen every<br />

Friday and Saturday evening at midnight.<br />

The phenomenon warranted a story in the<br />

entertainment section of the Lincoln Journal,<br />

complete with photographs of the patrons<br />

in costume as they attend the film.<br />

"Superman" has moved from the Cooper/Lincoln<br />

to the Plaza 1 for an indefimdte<br />

stay, while Clint Eastwood's "Every Which<br />

Way But Loose" is still continuing its<br />

Christmas run.<br />

Replacing "Superman" at the Cooper/<br />

Lincoln is "The China Syndrome" which is<br />

doing great. Academy Award contender<br />

"The Deer Hunter" opens at the Plaza on<br />

Cinema 1 & 2 is closing out "National<br />

Lampoon's Animal House" again! The ever<br />

popular campus spoof ran 18 weeks from<br />

last year and was brought back again for its<br />

current run which is nine weeks. Gabe Kaplan's<br />

"Fast Break" is leaving the State for<br />



«Ho FLYERS<br />



SINCE 1955<br />

402<br />

TO<br />

ORDER<br />

CALL<br />

453-6160<br />

OR WRITE<br />

of "The Champ" March 30. Opening date<br />

was April 6.<br />

Commonwealth Theatre district manager<br />

Darrel Maness has been promoted to Eastern<br />

division manager, with Web Meredith<br />

now taking over the district.<br />

At the Dubinsky Brother's Stuart Theatre,<br />

"Ice Castles" is currently in its sixth<br />

run week with the end looming sometime<br />

in April. Its replacement will be "Richard<br />

Pryor— Live in Concert" followed by the<br />

animated full-length film, "The Roadrunner."<br />

TOR^^^^^ """'-<br />

BOX 626 C/<br />

OMAHA, NE 68101<br />

HIB<br />


Linda Ryan, who worked at Warner Bros.'<br />

Kansas City branch a year ago or fo ago,<br />

and who left to return to her home in California,<br />

has now returned here to work for<br />

the Associated Film Distributors who are<br />

new in town. Laurie (Hansen) Mulcahy, who<br />

foimerly worked at New World Pictures until<br />

they closed their Kansas City office, is<br />

also to be found at Associated Film Distributors.<br />

Susie Higgins, formerly of United<br />

Artists here, has also acceptsd a position<br />

there effective April 9.<br />

Chester Smith, manager of Commonwealth's<br />

Twin Lakes Theatres Wichita,<br />

in<br />

Kan. visited the home office of Commonwealth<br />

Amusement Corp. recently. "Smitty"<br />

plans to retire in the near future.<br />

Earl Douglass of Commonwealth spent<br />

April 4-5 in Denver on business.<br />

WOMPl members please remember your<br />

d;mes for Dimes for Will Rogers and turn<br />


Icrfttes-Oaic-..-<br />


PHONE (515) 288-1122<br />

your money in to Virginia Kelly of Dickinson<br />

Theatres, chairman of the Will Rogers<br />

committee.<br />

Variety Club International Tent #8 will<br />

not have an April meeting due to the Show-<br />

A-Rama convention this month. The May<br />

meeting will be announced later.<br />

Carla Wilson, formerly of American International,<br />

has accepted a position with<br />

the United Artists office here. Her spot at<br />

American International is being filled by<br />

Dorothy Collins, formerly of American Multi<br />

Cinema's Midwest division.<br />


attending the conference on cinema and<br />

language held the last week in March<br />

at the University of Wisconsin-Milwaukee<br />

were two European filmmakers. Chantel<br />

Akerman and Babette Mangote.<br />

April 6. replacing "The Glacier Fox" after<br />

Some strong competition has been given<br />

a highly successful run.<br />

to local movie houses by Movie Systems<br />

& 2 and<br />

cooperation<br />

Inc.. 1200 E. Capitol Dr., Milwaukee. The<br />

^uring the recent national sales meeting in company has begun to advertise its film<br />

Bruce Smith of the Cinema 1<br />

the State theatres, working in<br />

with Lincoln's radio station KIMS and Godfather's<br />

Puerto Rico, Jay Peckos, branch man-<br />

offerings in the local press. "Take your fam-<br />

was<br />

Pizza, gave away 750 tickets to conager<br />

of Columbia Pictures' Kansas City ily to the movies for 38 cents," the<br />

branch office, was the winner of an unusual<br />

headline over a display ad which stated:<br />

prize. Miss Hotstuff came riding in "Over 40 movie specials and sports events<br />

test winners to see the gala premiere showing<br />

of "Hair" the evening preceding the<br />

scheduled opening.<br />

on a Moto Becane Mo-Ped Bike and was are going to be broadcast by Home Box<br />

month. you're subscriber,<br />

presented to Jay as a door prize. Jay was Office this If a<br />

jubilant until he was told the bike was the each would cost you less than 38 cents to<br />

biing into your homo for the whole family<br />

prize. Seriously, he was delighted with the<br />

bike, which is now being shipped to Kansas<br />

enjoy. If you don't subscribe, take a look<br />

to<br />

at the list and see what you're missing this<br />

City from Puerto Rico. When it arrives<br />

Jay is warning everyone to stay off Broadway<br />

weekend alone."<br />

until he has had some practice riding<br />

In Beertown recently to promote "Murder<br />

the new bike.<br />

by Decree" was the director. Bob Clark, 37.<br />

Clark, who now resides in Toronto, said<br />

he was on a tour throughout the Midwest<br />

to make an inspection of theatres where the<br />

movie was playing. The director of a previous<br />

horror-thriller, "Black Christmas,"<br />

Clark pointed out that four of the movie's<br />

principals, Christopher Plummer, Donald<br />

Sutherland, Susan Clark and Genevieve Bujold,<br />

are all of Canadian origin. The movie<br />

was filmed in Canada and Britain.<br />

Capitol Court Cinema had a tie-in with<br />

the Capitol Court Merchants Assn. April<br />

3 for a "special one-day showing for Senior<br />

Citizens and Ladies" of the feature film,<br />

"That's Entertainment." Admission was<br />

50 cents with a special coupon that was<br />

available at all Capitol Court stores.<br />

Mid-America Releasing Co., headed by<br />

Rick Rice, is setting up an advertising budget<br />

approximating $.50,000 for the launchfng<br />

of "The Silenl Partner." This means the<br />

news media, radio and TV will be alerting<br />

people to the Chicagoland opening on May<br />

4. "Silent Partner" is the winner of six<br />

Canadian film awards, including best feature<br />

film. "Winter months, including<br />

March, are generally our slow months. But<br />

bids are, coming in at a rapid pace for 'Silent<br />

Partner." said Rice. Meanwhile, subruns of<br />

"Halloween" are still keping this movie ac-<br />

April 16, 1979

. . and<br />

Canada's Third Art House<br />

Opens Doors in Edmonton<br />

EDMONTON—Edmonton is now only<br />

Ihc third city in Canada, after Montreal<br />

and Toronto, to have a full-time art movie<br />

theatre, according to Linda Bcath, who<br />

along with partner Bob Hiiber operate New<br />

Cinema Enterprises" Varscona Theatre.<br />

They first opened Canada's first fulltime<br />

art movie house in Toroireto and began<br />

to distribute foreign, Canadian and older<br />

films to film societies. Now they have leased<br />

the Varscona and. with the permission of<br />

owner Canadian Odeon. painted the candy<br />

coimter salmon pink, put bamboo curtains<br />

in the washrooms and started a policy of<br />

showing art movies exclusively.<br />

The one-year experiment is a radical departure<br />

from "the American dream," says<br />

Beath. She estimates only I percent of the<br />

population that goes to movies at all go to<br />

so-called art films.<br />

"Everyone else wants to show 'Star<br />

Wars,' " she says. "The level of film literacy<br />

is terribly low in Canada."<br />

She prefers going totally with an art theatre<br />

experiment because experience has<br />

shown commercial theatres do not generally<br />

hold a loyal following when they try to<br />

sandwich Walt Disney between Max Ophuls<br />

and Wernor Herzog.<br />

The new Varscona Fine Arts Theatre<br />

opened its doors March 16 with a showing<br />

of Ingmar Bergman's "Autumn Sonata."<br />

But it was not an entirely new departure for<br />

the Varscona. Located near the University<br />

of Alberta campus, the old Varscona once<br />

had a policy of showing an occasional foreign<br />

film.<br />

Hassling Off the Screen<br />

Is as Bad as That on It<br />

From Middlewest Edition<br />

ST. PAUL—For "The Warriors," Paramount's<br />

gang-war action-adventure, there's<br />

been as much hassling, tussling and suspense<br />

off the .screen as on it. And in St. Paul,<br />

the picture got caught up in a case of nowyou-see-it,<br />

now-you-don't . nowyou-see-it-again.<br />

"The Warriors" opened Feb. 16 at The<br />

Movies at Maplewood and The Movies at<br />

Cottage Grove, and in Minneapolis at the<br />

Skyway Theatre. The Maplewood and Cottage<br />

Grove multi-screen complexes are<br />

operated by United Artists Theatre Corp.<br />

The Skyway is part of the Plitt theatre circuit.<br />

Grosses Through the Roof<br />

In each city, boxoffice action went right<br />

through the roof. And the Twin Cities<br />

weren't exceptions. Grosses at almost all of<br />

the picture's openings were dynamite. But<br />

then came explosive action of a different<br />

sort.<br />

Violence was reported in connection with<br />

the showing in Boston, a shooting was reported<br />

at a Palm .Springs, Calif., drive-in<br />

playing "The Warriors," and in Oxnard,<br />

Calif., a knifing death occurred.<br />

Paramount, going through the ritual of<br />

denying the movie was the cause of these<br />

outbursts, nevertheless moved quickly to<br />

(Continued on following page)<br />

BOXOFFICE :: April 16, 1979<br />

put<br />


prices in both Calgary and l:dmonton theatres<br />

were raised from S.^.V.*! to $4..'i0<br />

for the film "The Deer Hunter," although<br />

just who instigated Ihc move is somewhat<br />

hazy. Barty Carnon. publicity manager for<br />

Universal Pictures of Canada, was in Edmonton<br />

and said there were two reasons<br />

for the admission increase. "The first is that<br />

the exhibitor feels the film warrants a higher<br />

price because of its high caliber. The<br />

second is the running time of the film. Due<br />

to the three-hour running time, the staff<br />

must come in for an earlier start and stay<br />

later for the last show, which means paying<br />

overtime." Carnon also said the decision to<br />

increase prices for the film was left up to<br />

each individual theatre showing it. Advertising<br />

director for the Towne Cinema in Edmonton.<br />

Bob Corless, said the increase was<br />

requested by Universal Studios because of<br />

the length of the film. It is a sad fact of life<br />

that the majority of films being shown in<br />

Canada are from the U.S.. and consequently<br />

the sagging Canadian dollar has a big bearing<br />

on film exhibition here.<br />

The Saskatchewan Film Classification<br />

Services reviewed a total of 30 films during<br />

the month of February. There were two in<br />

the General category, 16 in the Adult group,<br />

four classified as Restricted Adult and the<br />

remaining eight were in the Special X class.<br />

Almost half of the features, 14, were tagged<br />

with warnings. Several films have the warning<br />

"not suitable for children": "Aguire,<br />

Wrath of God," "Avalanche," "Conversation<br />

Piece" and "Same Time, Next Year."<br />

Two movies have "language warning": "Providence"<br />

and "The Brink's Job." "Violence<br />

warning" must be carried by "Murder by<br />

Decree" and "Jack the Ripper." Two<br />

warnings were put on "The Warriors":<br />

"language and violence warning" and "not<br />

suitable for children." "The Deer Hunter"<br />

has "language and violence warning." Four<br />

features carry "scenes warning": "Party<br />

Swappers." "Last Survivor," "Girls Who<br />

Do" and "Blue Ecstasy." Four films are also<br />

listed as "no drive-in theatre": "Party Swapper,"<br />

"Giris Who Do," "Blue Ecstasy" and<br />

"Bathhouse Girls."<br />

The last in the Shirley Temple film series<br />

was shown at the Edmonton Provincial<br />

Museum March 25 under the auspices of<br />

the Department of Alberta Culture. The<br />

feature was "Dimples," made in 1936 and<br />

co-starring Frank Morgan,<br />

A federal election has been called by<br />

Prime Minister Trudeau for May 22. With<br />

so much talk of restraints by the other political<br />

parties, the outcome of the election<br />

could have some effect on the motion picture<br />

industry, both in the field of exhibition<br />

and production.<br />

Andy Russell, Alberta naturalist and<br />

author, showed his film "Grizzly Country"<br />

to Calgarians March 22 in the Jubilee Auditorium.<br />

The screening was sponsored by the<br />

Alberta Wilderness Assn., the National and<br />

Provincial Parks Assn. of Canada and the<br />

Sierra Club of Alberta.<br />

April is a very busy month for the National<br />

Film Theatre in Edmonton's Citadel<br />

Theatre, with some unusual films booked in<br />

to the first two weeks. Included in the array<br />

are "Der Hauptdarstellcr/The Main Actor,"<br />

made in Germany in 1978 under the direction<br />

of Reinhard Hauff and starring Mario<br />

Adorf and Vadim Flowna. It was in German<br />

with English subtitles. In the masterpieces<br />

of Japan series a double feature is<br />

being screened: "Musuko No Seishun/<br />

Youth of a Son" produced in Japan in 1952<br />

under the direction of Masaki Kobayashi,<br />

and "Seppuku/Harakiri" made by the same<br />

director in 1962. Both features run with<br />

English subtitles. The "best of world cinema"<br />

series is showing two films: "La Notte/<br />

The Night" directed by Michelangelo Antonioni,<br />

produced in Italy in 1960 and<br />

starring Jeanne Moreau and Marcello Mastroianni.<br />

and "Zorba the Greek" produced<br />

in Greece and U.S. in 1964 under the direction<br />

of Michael Cacoyanis and starring<br />

Anthony Quinn and Irene Pappas. The series<br />

on childhood and aging is showing "Goodbye<br />

Mr. Chips," starring Greer Garson and<br />

Robert Donat and directed by Sam Wood<br />

in Great Britain in 1939. Another British<br />

film to be offered is in the "artists in conflict<br />

with society" series. It is "Isadora," directed<br />

by Karel Reisz in 1968 and starring<br />

Vanessa Redgrave and Jason Robards. With<br />

selections like these it's no wonder the National<br />

Film Theatre is so successful.<br />

In keeping with the religious atmosphere<br />

of Lent, the Pleiades Theatre in Calgary's<br />

Planetarium screened "The Song of Bemadette"<br />

March 25. And a Calgary clergyman<br />

is offering a series of ten films to be shown<br />

during Lent in the downtown W.R. Castell<br />

Central Library. The Rev. William McColley,<br />

pastor of the Reformed Presbyterian<br />

Church, feels that screening the religious<br />

movies in the library during the noon hours<br />

will attract a number of people who might<br />

not make the effort to go to a church. The<br />

films were produced in Switzerland in 1955<br />

by Dr. Francis Schaeffer. a philosopher and<br />

theologian.<br />

Guy Thorne Dead at 83<br />

From Middlewest Edition<br />

SANDSTONE. MINN.—Guy Thorne,<br />

83. an exhibitor for 51 years at the Vogue<br />

Theatre, died March 10.<br />

During his career Thorne played violin<br />

in many pit orchestras in many theatres<br />

throughout the Midwest. Later he formed<br />

his own orchestra, but was forced to discontinue<br />

playing professionally following an<br />

ear operation.<br />

Thorne and his wife Dorothy supplied<br />

violin and piano background music to silent<br />

films playing in the Vogue.<br />

Filming began Feb. 5 in Atlanta on<br />

"Gorp." a comedy about far-out antics at<br />

a summer camp.

. .Very<br />

Calgary<br />

Agatha (WB), Calgary Place.<br />

2nd wk.<br />

Vjr\ Ciood<br />

Autumn Sonata (PR), Uptown.<br />

1st wk Fair<br />

The Brink's Job (Univ). Westbrook.<br />

4th wk<br />

Fair<br />


The Buddy Holly Story (Astral).<br />

Marlboro Square. Odeon,<br />

2nd wk<br />

Very Good<br />

Day.s of Heaven (Para). Towne Blue.<br />

2nd wk<br />

Fair<br />

Every Which Way But Loose (WB).<br />

Towne Red. 12th wk Excellent<br />

The Great Train Robbery (UA).<br />

Chinook. 4th wk<br />

Excellent<br />

Hardcore (Astral). Grand.<br />

Westbiook. 2nd wk<br />

Excellent<br />

The Lord of the Rings (UA).<br />

Market Mall. 12th wk Fair<br />

Midnight Express (Astral). Grand,<br />

Westbrook. 2nd wk<br />

Murder by Decree (Amb),<br />

Very Good<br />

Palliser Square. 5th wk Excellent<br />

The North Avenue Irregulars (BV).<br />

Palace. 1st wk Excellent<br />

Same Time, Next Year (Univ).<br />

North Hill. 5th wk Excellent<br />

Sasquatch (PR), Marlboro Square,<br />

Odeon. 3rd wk.<br />

Fair<br />

Superman (WB). Calgary Place.<br />

13th wk.<br />

Excellent<br />

Watership Down (PR). Brentwood.<br />

6th wk<br />

Good<br />

The Warriors (Para). Palliser Square,<br />

5th wk<br />

Excellent<br />

Edmonton<br />

Agatha (WB). Wesfmount.<br />

2nd wk Excellent<br />

The Brink's Job (Univ), Odeon,<br />

Plaza. 3id wk Very Good<br />

The Great Train Robbery (UA),<br />

Capitol Square. 4th wk Excellent<br />

Hardcore (Astral). Capilano. Rialto.<br />

2nd wk Excellent<br />

Murder by Decree (Amb). Garneau,<br />

5th wk.<br />

Excellent<br />

Sasquatch (PR), Avenue, 2nd wk Good<br />

Superman (WB), Paramount,<br />

1 3th wk Excellent<br />

Winnipeg<br />

The Deer Hunter (Univ), Garrick,<br />

2nd wk<br />

Excellent<br />

Every Which Way But Loose (WB).<br />

Northstar, 14th wk Very Good<br />

Fast Break (Astral). Convention<br />

Centre, 2nd wk.<br />

Good Guys Wear Black (PR).<br />

Excellent<br />

3 theatres. 1st wk Excellent<br />

The Great Train Robbery (UA),<br />

Metropolitan, 3rd wk Excellent<br />

Halloween (Astral). Odeon,<br />

5th wk Excellent<br />

Hardcore (Astral), Garrick,<br />

3rd wk<br />

Excellent<br />

K-2<br />

ih : "KJ ()t iIk K3I1«>. il \i ( o\o\\\<br />

7lh uk V-iv G>uk1<br />

The Marquise of O (PR) Festival<br />

Kt v\k<br />

Good<br />

Murder by Decree (Amb). Northstar.<br />

7th wk Very Good<br />

The North Avenue Irregulars (BV),<br />

Garden City. 2nd wk Very Good<br />

Same Time, Next Year (Univ).<br />

Grant Park. 6th wk Excellent<br />

The Warriors (Para). Polo Park.<br />

7th wk Very Good<br />

Vancouver<br />

Abba the Movie (WB), Stanley,<br />

1st wk Good<br />

Agatha (WB), Capitol 6,<br />

4th wk Very Good<br />

The China Syndrome (Astral),<br />

Odeon, 1st wk. Excellent<br />

The Deer Hunter (Univ), Vogue.<br />

2nd wk. Excellent<br />

Every Which Way But Loose (WB).<br />

Downtown. 14th wk Very Good<br />

Fast Break (Astral). Coronet,<br />

2nd wk<br />

Good<br />

The Great Train Robbery (UA),<br />

Capitol 6, 6th wk Very Good<br />

Murder by Decree (PR),<br />

Vancouver Centre, 8th wk Good<br />

National Lampoon's Animal House<br />

(Univ), Coronet,<br />

30th wk<br />

Above Average<br />

The North Avenue Irregulars (BV).<br />

Park Royal. 1st wk Very Good<br />

Same Time, Next Year (Univ).<br />

Park. 8th wk<br />

Superman (WB), Capitol 6,<br />

14th wk<br />

The Warriors (Para), Capitol 6,<br />

7th wk<br />

Ottawa<br />

Good<br />

Good<br />

Good<br />

Agatha (WB), Little Elgin,<br />

4th wk<br />

Very Good<br />

The China Syndrome (Astral),<br />

St. Laurent, 1st wk. Excellent<br />

The Deer Hunter (Univ). Elmdale.<br />

2nd wk Excellent<br />

The Great Train Robbery (UA).<br />

Elgin, Cinema 6. 6th wk. Good<br />

.<br />

Hardcore (Astral), Somerset,<br />

4th wk<br />

Good<br />

Murder by Decree (Amb),<br />

Capitol Square. 7th wk Good<br />

Norma Rae (BVFD). Place dc Ville.<br />

2nd wk<br />

Excellent<br />

The North Avenue Irregulars (BV).<br />

Rideau. 2nd wk Very Good<br />

Same Time, Next Year (Univ).<br />

St. Laurent, 5th wk Good<br />

Superman (WB), Nelson.<br />

Cinema 6. 15th wk Good<br />

Joseph Ruben is directing "Gorp" from<br />

a script by producer-screenwriter Jerry<br />

Konvitz.<br />

Hassling Off the Screen<br />

Is as Bad as That on It<br />

(Continued from preceding page)<br />

itself at arm's length from the film, which<br />

it is distributing (though it did not produce<br />

it). Paramount informed theatres that the<br />

studio would pay salaries of security guards<br />

it urged be posted in movie houses during<br />

tract terms for many movies, the studios<br />

;<br />

take a healthy bile of the boxoffice money {<br />

—but also agree to pay anywhere from 50<br />

to 70 per cent of advertising for the film.)<br />

UATC Was Angered<br />

This move apparently angered the United<br />

Artists circuit, even though there were clear<br />

indications that contract terms for "Warriors"<br />

would be adjusted to compensate for<br />

the advertising pull-out. It was plain that<br />

Paramount was trying to divorce itself from<br />

its own picture, putting all responsibility<br />

for its showing on individual theatres.<br />

The UA home office flashed the word<br />

to its chain of theatres: Paramount has<br />

broken the contract, so yank the movie.<br />

Both The Movies at Maplewood and The<br />

Movies at Cottage Grove immediately did<br />

so . . . after the showings for Friday, Feb.<br />

23. the start of the movie's second rousing<br />

week. Large ads appeared in the St. Paul<br />

papers that day. proclaiming "start of a<br />

second week!"<br />

But those arriving the next day at the<br />

Maplewood found "Warriors" gone. In its<br />

place, customers found the Clint Eastwood<br />

film. "Every Which Way But Loose." At<br />

Cottage Grove, the replacement picture was<br />

"Death on the Nile."<br />

Meanwhile, the Skyway in Minneapolis<br />

continued to play "The Warriors" to lusty<br />

ticket action. There had been no incidents<br />

of violence in either city. Maplewood manager<br />

Jim Madvig said: "We had no trouble<br />

at all. We did sensational business. But when<br />

instructions came from our home office,<br />

we immediately replaced 'Warriors.'<br />

A few days later, new instructions came<br />

from UA to Madvig: You can put "Warriors"<br />

back on the screen at Maplewood.<br />

So the movie reappeared locally. But on<br />

instructions from Paramount, ads were altered<br />

considerably. The original ads carried<br />

such lines as "they outnumbered the<br />

cops five to one." Current toned-downed<br />

ads merely announce the presence of the<br />

movie.<br />

Grosses Surprised Many<br />

Grosses posted by "The Warriors" surprised<br />

almost all in the industry. Rated R<br />

and populated with a no-name cast, "The<br />

Warriors" was viewed by most in the film<br />

industry as "a piece of cnid." a flick aimed<br />

solely at what used to be called "the leatherjacket<br />

crowd."<br />

Though most theatres reported audiences<br />

"on the weird side," incidents of violence<br />

were isolated. Ed Gulberg. Plitt Theatres<br />

representative, said: "No. we've had no unusual<br />

incidents. And we never for a moment<br />

considered yanking the picture."<br />

BOXOFFICE :: April 16. 1979<br />

the run of "Warriors."<br />

And it also informed theatres it would<br />

no longer participate in what's called "co-<br />

op advertising" for the movie. (Under con-<br />


Buller's 'Hair' Grows<br />

On Chicago Film Fans<br />

Middlewe<br />

CHICAGO — "Hair" was the big news for<br />

the week. United Artists' publicist Ellen<br />

Davis and her assistant Dennis Kuczajda did<br />

an effective job on advance promotion for<br />

the Midwest premiere at the McClurg Court<br />

Theatre.<br />

According to early figures following initial<br />

openings, "Hair" business will be substantial.<br />

Michael Butler, a scion of one of Chicago's<br />

most affluent families, nurtured the<br />

stage production of "Hair" when he was<br />

considered a middle-aged hippie.<br />

Ten years later, as a mature hippie, he<br />

was present at the opening to witness audience<br />

reaction; the audience was noisily responsive<br />

and applause was generous.<br />

Milos Forman, Czech-born director, was<br />

especially satisfied with audience response.<br />

He said here that there had been some opposition<br />

to his doing "Hair."<br />

Forman paid special tribute to Chicago.<br />

He noted that his first American success,<br />

"One Flew Over the Cuckoo's Nest," drew<br />

its initial important acclaim at the Chicago<br />

International Film Festival.<br />

Gene Siskel. Chicago Tribune movie critic,<br />

gave the film version of "Hair" four<br />

stars. He wrote, "It's much better than the<br />

original play. The film version is much better<br />

because it's a more artful experience."<br />

Siskel said also, "Forman's 'Hair' is a<br />

declarative statement that there are not two<br />

sides to the issue of personal freedom."<br />

Exhibitors generally agree that the film<br />

is a winner. But there are some exhibitors<br />

in this group who expressed the opinion<br />

that the raucous segments of the film could<br />

result in a reversal of the irresponsible existence<br />

which took place in<br />

the '60s.<br />

But if there is widespread agreement with<br />

a youthful cashier in one of the theatres, a<br />

turn to a "revolution" more to the right is<br />

questionable. Her enthusiastic statement:<br />

" 'Hair' is the greatest movie I've ever seen.<br />

I hope that type of existence goes on and<br />

on!"<br />

One more note about opening night:<br />

When the audience exited the theatre, the<br />

floors and aisles were littered with empty<br />

popcorn cartons and pop cans and cups<br />

just like the park which was the habitat of<br />

the "Hair" group.<br />

Associated Film Network<br />

Of Ad-Pub Agencies Set<br />

From East Edition<br />

NEW YORK—Don Barrett, director of<br />

marketing for Associated Film Distribution,<br />

announced today the appointment of<br />

Terr Korban to the post of director of<br />

media planning and cooperative advertising<br />

for the newly formed film distribution company.<br />

Korban comes to AFD from AIP<br />

where she worked for three and a half years<br />

in the media co-op department.<br />

At the same time Barrett and Korban<br />

jointly announced a network of 22 ad-pub<br />

agencies who will be servicing the AFD<br />

account.<br />

V A N C O U V E R<br />

Qrahani Adams and Roberr Gibson of noon and Cable 12 in the evening, fealLired<br />

Canfilms planed in from Calgary to attend<br />

an audio-visual convention at Robson entirely to the picture. As a consequence<br />

all four leads in a 90-miniUe show devoted<br />

Square which was sponsored by the University<br />

of British Columbia. They also visited were ringing off the hook the next day.<br />

phones at the Odeon office and the theatre<br />

The<br />

the local Canfilms office to discuss operations<br />

of the company with the staff.<br />

Theo Ross has added yet another account<br />

to his booking and buying chores. The latest<br />

is the Sliammon Drive-In, a native Indianowned<br />

and operated project in Powell River<br />

which has been counseled by Liomel Courchene<br />

since opening several years ago. It<br />

opened for the 1979 season April 1.<br />

Fred Izon of the Cassidy Drive-In reportedly<br />

broke a leg while -holidaying in Honolulu,<br />

but is mobile enoiigh to get the<br />

ozoner open on schedule.<br />

Several of the attendees to the Motion<br />

Picture Theatre Assn. of British Columbia<br />

convention took the opportumity to combine<br />

business with pleasure and stayed over for<br />

several days. Dr. Lyon Appleby was busy<br />

setting up playdates for his 100-Mile House<br />

Theatre and visiting with old friends in<br />

Vancouver's suburbs. Hy Seely and daughter<br />

Laurie of the Yukon Theatre in Whitehorse<br />

spent several days just enjoying the<br />

beautiful spring weather and the profusion<br />

of early spring flowers.<br />

Vintage film buffs were happy to see the<br />

reopening of the MacMillan Planetarium<br />

museum and entertainment complex in Kitsilano.<br />

The theatre reopened with screenings<br />

of "Queen Christina," followed by<br />

"Elizabeth and Essex," with programs set to<br />

run through to early summer.<br />

As the newspaper strike commences its<br />

sixth month several important picture openings<br />

had to resort to reliance upon TV and<br />

radio campaigns.<br />

"The Deer Hunter," the first film to ever<br />

play Vancouver at a $5 admission fee,<br />

opened at the Vogue March 16 after an intensive<br />

radio and TV campaign. There was<br />

some slight opposition to the price at the<br />

boxoffice and the opening as a consequence<br />

was a little soft. Audience reaction and consequent<br />

word-of-mouth was cxceptioinally<br />

good and the picture built steadily. The second<br />

week received a terrific push via a<br />

radio review and commendation by Les<br />

Wcdman over CHQM. He summed up the<br />

film by saying "this picture far surpasses<br />

"The Best Years of Our Lives' . . . which<br />

received nine Academy Awards, the same<br />

rumber 'The Deer Hunter' is nominated<br />

for." It was left to Pia Shandel of CKVU-<br />

TV to give it the best in-depth review, however.<br />

In a 15-minute trailerized look at the<br />

picture she summarized it with the words<br />

"incredible, magnificent, awe-inspiring."<br />

Unplanned, but nevertheless the best<br />

placed preopening promo that any picture<br />

has received locally preceded the opening<br />

of "The China Syndrome." which opened<br />

March 23 in the Odeon. The Merv Griffin<br />

show, which plays over Cable 4 in the after-<br />

film opened in Vancouver at the Odeon,<br />

Dunbar, Eraser, Westminster Mall, West<br />

Vancouver Odeon, Haida, Victoria and Hillcrest<br />

Drive-In im Langley, all in areas<br />

reached by the broadcast. Grosses were excellent<br />

in every situation, the picture was<br />

held throughout and it looks set for a long<br />

run in the keys.<br />

Council Fears Domination<br />

Of Canadian Films by U.S.<br />

TORONTO—Canadian film production<br />

is high but concern is being expressed that<br />

U.S. interests are gaining control of Canadian<br />

films.<br />

"The government capitulated to American<br />

interests by stripping the (Federal Film)<br />

Policy of measures aimed at controlling<br />

American market domination, and caused<br />

an exhilaration among the American distributors<br />

which couldn't have been equalled<br />

if the policy had been written at head offices<br />

in New York," said Sandra Gathercole,<br />

past chairman of the Canadian Council<br />

of Filmmakers.<br />

One Canadian co-production, "Running,"<br />

has been sold to a U.S. distributor and the<br />

agreement includes the rights to Canadian<br />

distribution.<br />

A U.S. film producer says there is one<br />

main reason why an increasing number of<br />

films are being made in Canada; Money.<br />

"Americans are not co-producing Canadian<br />

films because they love Canada," he<br />

said. "It's cheap to work here. Keep it that<br />

way, and the money will stay. Change it,<br />

and goodbye, Canuck."<br />

The Canadian Film Development Corp.<br />

says it hopes international productions will<br />

help the Canadian film industry flourish,<br />

allowing it to produce films at a lower cost<br />

for the Canadian market.<br />

Producer William Marshall says that a<br />

film financed for more than $350,000 must<br />

gi-oss $1.5 million to break even.<br />

Other Canadian producers say that even<br />

if there were funds to make films for only<br />

the Canadian market, they could not define<br />

how to make such films reflect the country's<br />

culture.<br />

SEE's Sargent Files Suit<br />

From East Edition<br />

NEW YORK—Bill Sargent has filed suit<br />

against Steve Blauner. executive producer<br />

of the Special Event Entertainment (SEE)<br />

network's production "Richard Pryor—Live<br />

in Concert," charging breach of contract.<br />

The suit was filed in response to a complaint<br />

filed by Blauner, who sued SEE<br />

for failing to pay $50,000 allegedly due him<br />

after completion of the filming.<br />

Sargent's suit "denies specifically" owing<br />

the amount to Blauner and charges that the<br />

filmmaker disrupted business relationships<br />

with Pryor.<br />

BOXOFFICE :: April 16, 1979

Sell . . . and<br />

Sell<br />

Scores of busy little messages<br />

go out every week to a tremendous<br />

audience-and they get a tremendous<br />

response!<br />

Every exhibitor is<br />

busy—buying,<br />

selling, renting, hiring. All this is<br />

made easier and more profitable<br />

with the classified ads in Clearing<br />

House each week.<br />


Classified<br />

Ads<br />

in<br />


Greatest Coverage in the Field—Most Readers for Your Money<br />

Four Insertions for Price of<br />

Three<br />

BOXOFFICE :: April 16. 197


JONNA JEFFERIS, Bookinguide Editor<br />

An interpretive analysis of lay and Iradepress reviews. Running time is in parentheses. The plus and<br />

minus signs indicate degree ol merit. Listings cover current reviews regularly. Symbol O denotes<br />

BOXOFFICE Blue Ribbon Award. All films are in color except those indicated by (bdw) for black &<br />

white or (0 and b«Sw) for color and black & white. Motion Picture Ass'n (MPAA) ratings: [g —general<br />

audiences; PG— all ages admitted (parental guidance suggested); [Rj— restricted, with persons under<br />

17 not admitted unless accompanied by parent or adult guardian; iX.i— persons under 17 not admitted.<br />

R«Tiewa assignad **N" page numbers will be found in the Notional (front) aection o! BOXOFFICE.<br />

H Very Good; + Good; ± Fair; -<br />




AND ALPHABETICAL INDEX ++ Very Good; ^ Good; ± Foir; - Poor; = Very Poor.<br />

5085 4^lce Castles (113) D Col 1- S-79 PG<br />

5091 If It Fits (60)<br />

"i": Marshall/Erdcr 2- 5-79<br />

5091 In Praise of Older Women<br />

'108) A«co 2- 5-79 E<br />

5094 Quintet (117) F-D<br />

5090 Innocent, The<br />

+<br />

o<br />

Ji<br />


•I'M {S 1,<br />

i<br />

111<br />

III<br />

1^<br />

ml<br />

an<br />

m<br />

ijii<br />

111!<br />

iM<br />


. . Sex<br />

Mar<br />


Stuntrock<br />

Grant Pasc Moniqu<br />

Margaret Gerard<br />



Come Under My Spell<br />

Date<br />

(84) Sex D.. Dec 78<br />

Lusty Princess (S2) ..Sex C. Jan 79<br />

The Ne« Erotic Adventures of<br />

Casanova Part 2 ..Sex D.-feb79<br />

.<br />

m Always Ready 0. 79<br />

.<br />


Wifemistress (101) ..<br />

Marcello Mastroiaruil.<br />

AntonclU<br />

Rel,<br />

Date<br />

D. .Jan 79<br />



Max Havelaar (165) ..Hi-C<br />

La Jument Vaoeur<br />

Picnic at Hanging Rock<br />

(110) Sus-C<br />



Lust Flight 200O<br />

(78) Sex C-t<br />

Vlrkl Cllrk. Pat Mannine<br />


Just Crazy About Horses<br />

(93) Doc.Di<br />

The Black Goddess Jan 79<br />


When the Screaming Stops<br />

.<br />

(94) Ho*r<br />

The Black Six (90) ..Ac-D.<br />

Viiices: .lohn BeliLshi.<br />

WeissmuUer jr.<br />

he Night, the Prowler<br />

(90)<br />

Kerry W<br />

Ruth Cracknel<br />

Men Forever (90) ..CM ay 79<br />


The Billion Dollar Hobo<br />

(96)<br />

Land of<br />

No Return<br />

Mel Torme, Willi;<br />

Where Time Began<br />

(90)<br />

.SF.. Sept 78<br />


Drive-ln Massacre<br />

D. .June 78<br />

(88) .......<br />

Ada<br />

(85) CB Hustlers C..June7S<br />

Tiffany Jones. John Aldertnan<br />

iona (82) C-D..July78<br />

Steele.<br />

Fiona Itichmond, Anthony<br />

Victor Splnettl , . „<br />

Thirsty Dead (96) Sept 78<br />

Rock Fever (98) ..Apr 79<br />

Wade Nichols, Jeanle Sanders<br />

Ir. Jeckyll's Dungeon of Dcath^<br />

^^<br />

(91)<br />

Saint<br />


The Great Balloon Adventure<br />

(89) C-Ad..Feb79<br />

Katharine Hepburn<br />

The Glacier Fox<br />

(90)<br />

.Feb 79<br />

Winds of Change<br />

(87)<br />

Nutcracker (100)<br />


Carnal's Cuties<br />

(76) Sex C. Apr 79<br />

Pat Manning. Janet Sands,<br />

Frisco King. \Yilllani Margold<br />

Curves Ahead!<br />

(78)<br />

Sex C. .June 79<br />

The Lady Wants<br />

Sex C July 79<br />


Vampire Hookers<br />

(83) Sex C-<br />

Jnhn Carradlne. linice Pi<br />

Sex C. Oct 79<br />

Kenneth More ^ ,,. .<br />

They Went That-a-Way and Thata-Way<br />

(100) C. Oct 78<br />

Tim Conway. Chuck McCann<br />

The Magic of Lassie<br />

(100) DW..0ct78<br />

James Stewart. Mickey Rooney.<br />

Pernell Roberts, Stephanl "' Zlmballst<br />


Disco Dolls in Hot Skir<br />

(95) Se<br />

Serena. Leslie Bovee<br />


Sweet Creek County War<br />

(98) ,--;,TS<br />

lilrbard F^'an, Albert Salmi<br />

Three Way Weekend<br />

(85) .^Sex C.<br />

Don Illego. Jody Olhava<br />

Bar Maid<br />

My Swedish Cousins<br />

Lip Service<br />

Love Thy Neighbor .<br />

Pleasure Cruise . .<br />

Girls Prison<br />

The Pro Shop<br />

Wall Street Walker .<br />

Turned-On Girl ...<br />

Sweet Taste of Joy<br />

Secretaries Spread<br />

Sex Freedom in<br />

Marriage<br />

Sex<br />


Made<br />

Up the Chastity Belt C<br />

Our Miss Fred C.<br />

So Sad Ahout Gloria . ..Ac-Sus.<br />

Teenage Pony Girls Sex.<br />

Moonshine Girls Sex.<br />

Gail Palmer's Hot Summer in the<br />

City<br />

Sex.<br />

Carol Connors. Georclna RpplOn<br />

Gall Palmer's Candy Goes to<br />

Hollywood Sex C. Dec<br />

Carol Connors. I'lhn l.'-slle<br />

CINEMA 5<br />

Viva Itallal (87) C July 78<br />

Vlttorlo Ca^wman. Topnazzl<br />

Ugn<br />


loe Panther (93) .... Ad. Sept 78<br />

Prlan Keilh. Ulrardo Monlalban<br />

Legend of Sea Wolf<br />

(90) Ad..Sept78<br />

Chuck Connnr!. Barbara Rach<br />

Astral Factor (93) . . . Sus. Nov 78<br />

Bike Sommcr, Robert Foxwnrlh<br />

Poopsie (95) C,.Dk78<br />

Rrrfihla l/oren. Marcello MMtn.lannl<br />


Sterie (102) B-D..Seot78<br />

(Jlenda Jackson. Mona Wa-shboii<br />


Dracula Sucks<br />

(108) Sex-Ho-C-D..Fcb 79<br />

Jamie Glllls, Annette Haven

Opinions on Current Productions ^EATUkE REVIEWS<br />

od here are in color, unless otherwifie specilied as black and white (bdw). For story synopsis on each picture,<br />

seo reverse side.<br />

„ Romantic<br />

A PERFECT COUPLE PG co.edy-^Dr.,.<br />

20th Century-Fox 107 Minutes Rel. Apr. '79<br />

1<br />

The coui-se of true love never runs smoothly, of coui'se, 1<br />

especially in the movies. When you make a comedy about<br />

a plain "Marty"-Uke couple, who seem to be mismatched<br />

from the very beginning, there are ample opportunities<br />

for complications. Producer-director Robert Altman and<br />

his co-scripter Allan NichoUs have taken some ordinary<br />

incidents and given them a modern twist, added generous<br />

portions of rock and classical music (even creating a new<br />

gi-oup for the former) and come up with a most appealing<br />

film. Marta Heflin appears to be out of her element<br />

as an inhibited young woman who is one of the singers,<br />

the others being rather far out. As her would-be sweetheart,<br />

Paul Dooley has an easier task of creating a member<br />

of a large Greek family under the thumb of its<br />

patriarch. Blending of the two cultm-es forms a nice balance<br />

thi-oughout. The Los Angeles Philharmonic Orchestra<br />

is seen mider the direction of Tom Pierson. NichoUs<br />

has a small role as a computer date. Standout work is<br />

contributed by most of the cast. Language, situations and<br />

a brief nude shot account for the PG rating. The Lion's<br />

Gate film is in Lion's Gate 8-Track Sound and DeLuxe<br />

Color, with Panavision lenses. Could be a sleeper.—John<br />

Cocchi.<br />

Paul Dooley, Marta HefUn, Ted Neeley, Titos Vandis,<br />

Belita Moreno. Henry Gibson, Heather MacRae.<br />

c.<br />


. . It's<br />

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs<br />

THE STORY: "Buck Rogers in the 25th Century" (Univ)<br />

In 1987. NASA space pilot captain Gil Gerard is frozen<br />

into a state of suspended animation by a sliower of<br />

meteorites. He awakens 504 years later aboard the flagship<br />

of the Di-aconian Dynasty, which is controlled by<br />

king Joseph Wiseman. Unaware of Earth's fate, Gerard<br />

is questioned by princess Pamela Hensley and evil aide<br />

Henry Silva. On Earth, Gerard discovers that a holocaust<br />

ended civilization as he knew it and a new generation<br />

lives in a Federal Dii-ectorate, near what was once<br />

Chicago. Colonel Erin Gray, commander of the city's<br />

defenses, doesn't like Gerard, but he is befriended by<br />

scientist Tim O'Connor, di-one Felix Silla and a computer,<br />

Theo (voices of Mel Blanc for the latter two).<br />

Although he's thought to be a spy, Gerard attempts to<br />

convince Earth that the Draconian peace mission is a<br />

prelude to an invasion of the planet. At a ball, he teaches<br />

Hensley to do a 20th Century boogie. Hensley falls under<br />

Gerard's spell and even Gray melts. Gerard sabotages<br />

the Draconian space fleet and saves Earth, winning<br />

Gray's love as well. Silva and Hensley escape.<br />


The camp approach would be best for adults. For kids,<br />

just let them know when it's playing.<br />


The Original Space Man. Buck Rogers Swings Back<br />

to Earth and Lays It on the 25th Century.<br />

THE STORY: "Firepower" (Associated Fitai)<br />

Research chemist Richard Roberts is blown to bits,<br />

prompting brother Paul Garcia to take revenge on the<br />

Mafia don he believes responsible. Roberts' beautiful<br />

widow Sophia Loren thinks wealthy and powerful George<br />

Touliatos is guilty. The govermnent wants the latter for<br />

tax evasion and other crimes and persuades racketeer Eli<br />

Wallach to help in retm-n for immunity from prosecution.<br />

Wallach contacts bounty hunter-florist James Cobm-n<br />

to do the job, he in turn enlisting the aid of bank<br />

robber O. J. Simpson. On Antigua, Cobm-n makes contact<br />

with Loren, an old flame, who has accepted an offer of<br />

protection from Touliatos. Loren, however, is playing<br />

along with secm-ity chief George Grizzard, who allows<br />

'<br />

Touliatos to be caught by Cobui-n. Simpson is killed m<br />

the process. When Touliatos is assassinated, Cobm-n realizes<br />

that someone else is really the millionaii-e—doctor<br />

Anthony Fi-anciosa. He manages to snare Franciosa with<br />

the help of the latter's mistress, Loren. Latter, Loren<br />

meets yet another rich man, Victor Mature, charming<br />

him with her respect and love of wealth.<br />


Forget the plot. It's the action, stars and scenery which<br />

will sell. Tie-ins with stores for a simulated fireworks<br />

display could help.<br />


The Caribbean Is the Setting for a Star-Studded<br />

Thriller . Firepower—Starpower—Actionpower<br />

Adventmepower—Lovepower.<br />


BOXOmCE:<br />

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THE STORY: "A Perfect Couple" (20th-Fox)<br />

Through a computer dating service, Paul Dooley and<br />

Marta Heflin get together. Their common interest is music:<br />

she's a singer with Ted Neeley's rock outfit, Keepin'<br />

em Off the Streets, and he's from a large Greek family<br />

which appreciates the classics. His sister Belita Moreno<br />

is a cellist with the Los Angeles Philharmonic Orchestra.<br />

Dooley's father Titos Vandis runs the family with a<br />

strict hand, while Heflin lives in a freewheeling atmosphere<br />

in a converted loft with the group. Singers Heather<br />

MacRae and Tomi-Lee Bradley are lesbians and Steven<br />

Sharp is gay. although he has impregnated Bradley.<br />

Neeley rules them in a non-restrictive way. Complications<br />

drive the couple apart. Heflin has a date with Allan<br />

Nicholls but Dooley breaks it up and gets hurt in the<br />

process. Dooley's family discovers him in bed with Heflin<br />

and they again break up. After a strange encomiter with<br />

kinky Ann Ryerson, Dooley joins Heflin's gi'oup on tom\<br />

After retui'ning home, he learns that Moreno—who had<br />

wanted to move in with pianist Mona Golabek—has died.<br />

Disowned, Dooley finally gets back with Heflin as the<br />

Philhai-monic and Streets perform in concert.<br />


Tie in with the Capitol Records albiun.<br />


What Do You Do When Everything Between the Two<br />

of You Seems Wrong Fall in Love.<br />

THE STORY: "Phantasm" (Avco)<br />

In the cemetery adjacent to Morningside Mortuary in<br />

Oregon. Bill Cone is making love to lavender-clad Kathy<br />

Lester when she stabs him to death. She is actually the<br />

alter ego of Angus Scrimni, a tall and sinister-looking<br />

demon who occupies the premises. Cone's brother Bill<br />

Thornbm'y attends the funeral with ice cream man Reggie<br />

Bannister. Another brother, Michael Baldwin, watching<br />

nearby, observes Scrimm's incredible strength.<br />

Strange events occur and Baldwin is pursued by dwarf<br />

demons when he investigates the mortuary and encounters<br />

caretaker Ken Jones, into whose skull a silver<br />

sphere imbeds itself to drain out his blood. Cone is<br />

reincarnated but dies again during a chase. Thornbury<br />

is almost stabbed to death by Lester before he, too, penetrates<br />

the secrets of the mortuary. The brothers and<br />

Bannister discover another dimension, in which the<br />

dwarves are held as slaves. Using weapons and cunning,<br />

the brothers Im'e Scrimm to a deep shaft which is sealed<br />

up with the demon in it. Later, Baldwin is told by Bannister<br />

that Thornbm-y died in an auto accident and what<br />

he encountered was a dream. But Scrinmi has Baldwin<br />

attacked.<br />


Mention the Special Jury Prize won at the 7th Festival<br />

Internationale D'Avoriaz-Du Film Pantastique in France.<br />


If This One Doesn't Scare You, You're Already Dead.<br />

THE STORY: 'Robin" (Starbeam)<br />

Maryland lawyer Lee Dorsey tells of his affair with<br />

allm'ing Monica Tidwell, a nude model he happens upon<br />

in Bob Donatelli's art class. Dorsey is enjoying his freedom,<br />

since his wife is away caring for her ill mother.<br />

Unknown to him, Tidwell is running from pimp Ronald<br />

Hibbard, who mistreats the girls he has working for him.<br />

The affair starts casually, but soon Dorsey and Tidwell<br />

are making love. She has to put off student Louis Senesi,<br />

who makes a face mask of her and keeps in his room a<br />

dummy in her image. Dorsey plans to desert his wife and<br />

childi-en and take off with Tidwell. She indicates that<br />

this might be a good idea, mi til Hibbard shows up to<br />

demand her return to his table of girls. In departing,<br />

she winds up dead in a cemetery. A flashback reveals<br />

that her death was caused by crazed antique dealer J.<br />

Wesley Clark. Dorsey, saddened over her death but relieved<br />

of the responsibility of a new life, tm'ns down an<br />

invitation from bar waitress Janney Lee.<br />


Mention the original music while playing up the new<br />

star angle.<br />


A Love Story With a Gothic Ending.<br />

BOXOFFICE BookinGuide :: April I

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lATES- 50c per word, minimum S5.0O CASH WITH COPY. Four conseculiv insertions for price of three.<br />

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allowed.<br />

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BOXOFFICE, 825<br />

to Box Numbers to<br />

H „ y i-^.. „_ ,.,24 NOTE: be<br />

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elded by Luxury Theatres, Portland, $1.10 per yd.. Home retardant. Quantity<br />

Oregon. Salary commensurate with ex- discounts. Nurse & Co.. Millbury Rd., Oxlord,<br />

Mass. 01540. Tel (617) 832-4295.<br />

.Tience No limit to opportunity ior admcement.<br />

Send resume and references<br />

, Luxury Theatres, 919 S.W. Taylor 35/70 CENTURY 11 heads, soundheads,<br />

tc. Altec A-4 and A-7 speakers. TECO,<br />

ireet, Portland, Oregon 97205.<br />

ox 706, Matthews, NC. (704) 847-4455.<br />

"StTN: MGRS. & ASSTS. in New England,<br />

edslone's Showcase Cinemas in Worcesr<br />

& W. Springield need management vice, reasonable rates. Your old ticket<br />

TICKET MACHINES repaired. Fast ser-<br />

^ho want to grow to join the nation's — 1 machine worth money. We trade, buy and<br />

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medical & dental—talk to about our rebuilts. Save money. J.E.D<br />

sell ticket machines. Try us first. Ask<br />

jhn Lowe, (413) 733-5134<br />

Service Co., 10 Woodside Dr., Grafton,<br />


Massachusetts. (517) 839-4058.<br />

ilents and know-how to sell screen ads SPECIALS: Slero surround sound<br />

1 vour local banker, auto ctealer and $4696.00; New Westrex projector and<br />

usiness friends $200.00 minimum comiission<br />

paid per sale. We'll show you<br />

dhead; $3245.00; Plotter Film Trans-<br />

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ow and handle all details (ad maieup. $2300.00. Other Fantastic bargains. Buy or<br />

Im production, billing, etc.). Write; Theae<br />

Time Clock, P. O, Box 597, Sarasota,<br />

lease. RANGER THEATRE SUPPLY, 1801<br />

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la. J.JJ/0. ju jc-ito .ii L..g ^.^.^...www.<br />

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SERVICE ENGINEER with Altec or RCA<br />

xperience needed lor the Philadelphia RADIO SOUND ior DRIVE-IN THEATRES<br />

nd surrounding areas. Send resume to ncludes transmitter and backup unit,<br />

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Call for further information. In Florida.<br />


(813) 748-1717; out ol stcte, (800) 237-9457<br />

ir assistants and manager-trainees. North<br />

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Office, General Cinema Theatres, ENTIRE CONTENTS of former Jerry Lew-<br />

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•167 Cobb Parkway, Atlanta, GA 30339. Curtains, chairs. Simplex booth, conession.<br />

$30K. Negotiable. (203) 423-1274.<br />

A FEW GOOD theatre managers needi:<br />

to meet demands of rapid expansion. SIMPLEX SUPERS and E7's, rebuilt, $750;<br />

lUst have heavy experience in advertisig<br />

and promotion. Excellent concession relco and Cinemecconica 35/70 machines,<br />

RCA and Simplex soundheads, $800; No-<br />

nd miscellaneous income commissions. Xenons, carbons, lamphouses, lenses,<br />

)in a progressive company. Send resume bases, parts you won't find elsewhere.<br />

.: Kurt Noack, Operations Manager, Cinelex<br />

Corporation, P. O. Box 1207, Marshall, Equipment Co., 6750 N.E. 4th Ct., Miami,<br />

One year warranty. International Cinema<br />

exas 75670.<br />

FL 33138 (305) 756-0699.<br />

35MM PORTABLE SALE — Norelco FP3,<br />

$1,995; DeVry XD, $1,695; Holmes type 8,<br />

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:gh volume unit in Suburban Detroi'<br />

riion. Advancement opportunity, e><br />

nt salary benelits. in and Apply o<br />

ence to: Cloy Reed, General Cin<br />

leatres, 29584 W. Seven Mile Rd.,<br />

onia, Mich. 48152. (313) 476-8814.<br />

quel opportunity employer.<br />



CASH for one-sheets, posters, lobby card<br />

•ts, stills, pressbooks, trade magazines,<br />

jming attraction slides, annuals, trailers,<br />

c, etc. (any quantity—older the better!)<br />

artinez, 7057 Lexington Ave., Los An-<br />

!l6s, CA 90038.<br />

CASH PAID for one sheets, 22c each<br />

bbies, 5c per set; stills, 7c each. Poster<br />

"<br />

udio of Nyack, Box 838, I Terrace D<br />

facie, NY 10960. (914) 358-5406.<br />

Calif 91609, Pho<br />

WANT TO BUY 1-sheets, bulk lots only<br />

—520,00, 100—$45. Send C.O.D. io:<br />

5ller, 752 Murray, Elgin, IL 60120. Nc<br />


INDOOR THEATRE MUSIC programming<br />

today's<br />

^ audiences, today's movies and<br />

y's theatres. C & C Music Service,<br />

BOOKS<br />

iHOUT'S SOUND-PROJECnON Monntence<br />

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-der. Wesley Trout, Box<br />

Editor.<br />


Who reads Boxoffig<br />

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1,198* distributors and sales executives, home office<br />

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Publislier's Statement fo ending Uecomher 31, 1978

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