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<strong>Kemppi</strong> Oy has been supporting<br />
the Pelicans since 2005<br />
© Pelicans<br />
Ice hockey action with the Pelicans<br />
Ice hockey is said to be the world’s<br />
fastest-paced team game. During<br />
a single game the spectators<br />
experience a roller coaster ride of<br />
emotions.<br />
Ice hockey’s popularity is based on the<br />
speed of play and on the sudden, often<br />
violent situations that develop during<br />
games. A perfect ice hockey game takes<br />
the spectator through the whole range of<br />
emotions from excitement to despair, from<br />
bitterness to joy and jubilation.<br />
”The final result depends on the<br />
number of goals and there are usually lots<br />
of them. It’s a fast contact sport with plenty<br />
of action and body checks to keep the<br />
spectators entertained.”<br />
”The speed and intensity of the game<br />
keep the audience enthralled,” says Tomi-<br />
Pekka Kolu, Marketing Manager of the<br />
Pelicans, Lahti’s ice hockey team.<br />
He adds that around the world ice<br />
hockey games have been built up into allround<br />
events that also feature other types<br />
of entertainment and bar and restaurant<br />
services.<br />
The Pelicans can trace their roots back<br />
to Reipas, a team established in Vyborg in<br />
1891 which went on to win the first ever<br />
Finnish ice hockey Championship. The<br />
team has changed its name several times<br />
over the years, becoming the Pelicans in<br />
1996.<br />
The Pelicans have been playing<br />
in the Finnish Championship League<br />
continuously since 1999.However, the<br />
Pelicans are more than just a team fighting<br />
to win the Finnish Championship.<br />
“We are the partner team for Päijät-<br />
Häme Central Hospital and we’ve collected<br />
almost 50 000 euros for the hospital during<br />
the last four years,” he explains.<br />
In fact, the Pelicans are the biggest<br />
event organiser in the Lahti area, offering<br />
around 30-40 opportunities to be<br />
entertained at sporting events each year.<br />
”The team also serves as an example<br />
for young people in the area who are<br />
interested in ice hockey. Our Pelicans<br />
school tour encourages young people in<br />
the Päijät-Häme area to exercise and get fit.”<br />
Text: Pirjo <strong>Kemppi</strong>nen<br />
At the end of the season, Pelicans presented <strong>Kemppi</strong> with<br />
a goaltender’s helmet. The autograph of Niko Hovinen,<br />
who was the third goaltender of the team that won gold<br />
for Finland in the Ice Hockey World Championship 2011,<br />
was eternalised on the helmet. The helmet was accepted<br />
by Chief Executive Officer Anssi Rantasalo.<br />
34 <strong>Kemppi</strong> ProNews 2011