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<strong>Kemppi</strong> Oy has been supporting<br />

the Pelicans since 2005<br />

© Pelicans<br />

Ice hockey action with the Pelicans<br />

Ice hockey is said to be the world’s<br />

fastest-paced team game. During<br />

a single game the spectators<br />

experience a roller coaster ride of<br />

emotions.<br />

Ice hockey’s popularity is based on the<br />

speed of play and on the sudden, often<br />

violent situations that develop during<br />

games. A perfect ice hockey game takes<br />

the spectator through the whole range of<br />

emotions from excitement to despair, from<br />

bitterness to joy and jubilation.<br />

”The final result depends on the<br />

number of goals and there are usually lots<br />

of them. It’s a fast contact sport with plenty<br />

of action and body checks to keep the<br />

spectators entertained.”<br />

”The speed and intensity of the game<br />

keep the audience enthralled,” says Tomi-<br />

Pekka Kolu, Marketing Manager of the<br />

Pelicans, Lahti’s ice hockey team.<br />

He adds that around the world ice<br />

hockey games have been built up into allround<br />

events that also feature other types<br />

of entertainment and bar and restaurant<br />

services.<br />

The Pelicans can trace their roots back<br />

to Reipas, a team established in Vyborg in<br />

1891 which went on to win the first ever<br />

Finnish ice hockey Championship. The<br />

team has changed its name several times<br />

over the years, becoming the Pelicans in<br />

1996.<br />

The Pelicans have been playing<br />

in the Finnish Championship League<br />

continuously since 1999.However, the<br />

Pelicans are more than just a team fighting<br />

to win the Finnish Championship.<br />

“We are the partner team for Päijät-<br />

Häme Central Hospital and we’ve collected<br />

almost 50 000 euros for the hospital during<br />

the last four years,” he explains.<br />

In fact, the Pelicans are the biggest<br />

event organiser in the Lahti area, offering<br />

around 30-40 opportunities to be<br />

entertained at sporting events each year.<br />

”The team also serves as an example<br />

for young people in the area who are<br />

interested in ice hockey. Our Pelicans<br />

school tour encourages young people in<br />

the Päijät-Häme area to exercise and get fit.”<br />

Text: Pirjo <strong>Kemppi</strong>nen<br />

At the end of the season, Pelicans presented <strong>Kemppi</strong> with<br />

a goaltender’s helmet. The autograph of Niko Hovinen,<br />

who was the third goaltender of the team that won gold<br />

for Finland in the Ice Hockey World Championship 2011,<br />

was eternalised on the helmet. The helmet was accepted<br />

by Chief Executive Officer Anssi Rantasalo.<br />

34 <strong>Kemppi</strong> ProNews 2011

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